Sports stars joined forces with leading city figures last night [Tuesday 19th March] to pledge their support for the Trois Etapes 2013 cycling Pro-Am race, held 26-29th July in the French Alps.The launch for the 2013 edition of the

Carlos Sastre

unique cycling event was held at global law firm, Reed Smith LLP’s, London headquarters on the 33rd floor of Broadgate Tower. It was attended by over 150 supporters from the world of sport, media, business and finance.

The Trois Etapes provides a fundraising platform for 15 charity teams and last year raised $1.7 million for their charity partners making it the largest pro-am charity cycling event of its kind and one of the largest in sport.

The event is designed to give riders the chance to experience team cycling under race conditions, with the full support that a pro cyclist would have in a race like the Tour de France; it includes a flat Prologue and three mountain stages. The event is designed to incentivise tactical team riding. Each team of 8 riders (7 amateurs and 1 pro) has its own team car and Directeur Sportif. Every rider has a radio link with their team car and the Race Director.

Organisers of the event, Cosaveli, not only officially launched the 2013 edition of the event, but also revealed plans for a 2014 version in Italy, and an expanded 2014 version of the event in the France.

“I feel happy to be back for the second year, for me it’s beautiful to be here again and this is a magnificent place to be. Last year was fantastic and I think it’s a great event,” said Carlos Sastre.

He continued: “It’s a huge motivation to ride, a lot of money being raised for charity which is even more motivation for me. That’s money for the projects and it means a lot for those that really need it.”

Ed Clancy MBE

“It’s incredible the difference in the awareness of cycling in this country,” explained Ed Clancy MBE. “It’s gone from strength to strength in the past few years and that’s down to the Olympics and riders like Bradley Wiggins. Cycling is booming and it’s great to see things like this really taking off too.”

Speaking from the 33rd Floor of the Broadgate Tower, he continued: “This is perhaps the nicest building I’ve ever been in; it’s certainly the nicest lift I’ve been in to get here. I think it just shows that cycling is popular with everyone at the moment, from all areas of life, and the fact that the people here are willing to put a bit back is cracking.”