Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: facebook

Via This hilarious video takes Facebook and Twitter and acts out everything that you would do on those networks. Whether it’s a ‘Like’ or a ‘Follow’, it’s all included here. I love the last few seconds when he ‘follows’ the girl.

Microsoft is trying to keep Messenger alive by connecting it to Facebook (basically now you can chat with your Facebook friends directly through Messenger). To get the message out in Sweden JMW Kommunikation came up with a pretty good idea: a Who is Who game that challenges people to find out whether or not they really know all their Facebook friends.
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Creating a rich web experience to take users through their life as they shared it on Facebook is no longer something new. The challenge is now who does it better. I loved the Deutsche Post infographic project we posed about a few weeks ago. But now Intel gets all the attention and attempts to become my favorite one.
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As sexist as only Axe can be, the deodorant brand has launched the Multiple Girlfriend Facebook app. Being a woman I’m obviously not enthusiastic about it, but I appreciate the idea is smart to activate word of mouth…

Interesting use of Facebook Places by Kia Motors in Sweden (the agency is BerntzonBylund). Instead of asking people to check in at the Kia dealers, they asked them to “check in” at different Kia car models. 25 people were invited to do so, and with their check ins they spread the voice to 4500 people in one day.
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On Facebook, a few months ago you sacrified your friends for a burger. Now it’s time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday.

A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page, and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch.

We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: “i like this piece very much, it’s not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome”… which prompted us into a big laugh.
Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I’ve found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.

The White Rabbit is a concept restaurant in Singapore with a lovely, illustrated book-style website.

I like the idea of a trendy restaurant investing in its online presence as well. It’s important to consider branding at 360 degrees, especially if you target the young creative class (haven’t you read Richard Florida?). In my opinion it’s a must, but often owners don’t agree or simply prefer to invest their money in assets or promotion that (apparently) bring a more immediate and direct benefit to the store.

One year after the Heidies project it’s again time to talk about creative lingerie related projects.
KnickerPicker has recently launched an online dress room in which, even if the experience is virtual, models are real, they are presented in video and move around if you ask them too. It’s an e-commerce store that definitely offers something new, and not only for voyeurs…

The other brand that tries something different althought not new for a fashion brand, is Passionata which will stream live on the Web its catwalk that will take place at the end of the month in Paris.