More competitive, more efficient

01. January 2007

"The internet is now our principal market. We have automated many of our processes which make us more efficient in terms of working hours and have brought a reduction in staff errors. We are now more competitive, more efficient and our outlook is increasingly global in terms of new projects to undertake. Electronic markets allow you to get to know the competition, to identify opportunities and they help you to constantly improve your supply, your product and to capture new clients" says Johanna Martínez, Manager of La Pinza.

La Pinza is a wholesaler of fashion accessories which specialises in importing and distributing bags, watches, hair accessories, fashion jewelry, etc. The three main reasons behind our decision to begin using electronic markets were to increase our client portfolio, to expand into EU markets and to reduce the cost of catalogues and point of purchase material.

They chose the e-Market CanalTextil for two main reasons. Firstly due to its position on the internet and secondly because it is an electronic market that reaches the target market they are looking for.