Kudos to CEREAL AT MIDNIGHT for some excellent content on his blog and Youtube videos. His Youtube video on COLLECTING MEDIA IN A DIGITAL WORLD…. absolutely essential viewing.

As someone old enough to remember the pre digital days and the coming of vhs and dvd and cd, those formats empowered the consumer. And these Millennials growing up to think physical media ownership is a burden, and the instant gratification of the cloud is the way to go, do not realize the power that they are relinquishing back to the studios.

Do not realize that the freedom to be free of physical media, comes at the cost of never being able to have a product that is not subject to being removed, or altered or banned, at any time.

Comes at the expense of having anything that you can actually own, without the oversight of gatekeepers.

VHS and DVD and CD, in fundamental ways started an evolution that empowered the consumer and got the market to cater to the consumer. Increasingly with digital (sans physical media) the conversation has returned to a one way monologue.

Consumers being dictated to, rather than catered to.

And that will get worse if we let physical media as a companion or alternative to ‘in the cloud’… disappear. Because we have sold a new generation on a lie that privacy and physical ownership is a burden, that takes them too much effort… to preserve.

Much as our media and politicians are selling them on this idea that Liberty and Democracy and Civility… are likewise burdens that take too much effort… to preserve.

So yeah give CEREAL AT MIDNIGHT some patronage, especially that video. It currently has about 500 views, it deserves to have 5 billion.

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