Jockey Auctioning off 23 Celebrity-Signed Bears, Donating One Percent of November Sales to Make a Difference in the Lives of Adoptive Families

Kenosha, Wis. (November 1, 2013) – Today marks the beginning of National Adoption Month – a time to give a voice to the children and youth in need of adoptive families. To celebrate,Jockey International, Inc., and Jockey Being Family, Jockey’s corporate commitment to help strengthen adoptive families for successful futures, is auctioning off 23 celebrity-signed Jockey Being Family teddy bears. For each bear sold, Jockey will donate 100% of proceeds to the Jockey Being Family Foundation, Ltd., which supports leading adoption nonprofit organizations.

Debra S. Waller, Jockey’s Chairman of the Board and CEO, was adopted as an infant and founded Jockey Being Family in 2005. Needless to say, the cause is near and dear to her heart. “We couldn’t think of a better way to reflect our brand values than by supporting newly adoptive families in a time when they need it most – during the critical period following an adoption,” said Waller. “We greatly appreciate the participation of these celebrities for helping to shed a light on this important cause.”

Twenty-three celebrities have signed on in support of Jockey Being Family, including:

Since its launch in 2005, Jockey Being Family has donated more than $3.5 million to support the issue of post-adoption services and impacted more than 275,000 adoptive families. “Through our partnerships with leading nonprofit organizations, Jockey Being Family provides adoptive families the support, resources and services to help them stay together – forever,” said Waller.

Jockey to Donate 1% of November Sales

Throughout the month, Jockey is providing consumers the opportunity to make a difference while they shop. One percent of all November sales on Jockey.com and in the Jockey catalog will be donated to the Jockey Being Family Foundation. Additionally, 100% of all Jockey Being Family Bear sales will be donated to the Foundation.

In addition to these month-long fundraising initiatives, Jockey is celebrating National Adoption Month through various activities, including:

– Meeting with adoptive families and giving them Jockey Being Family backpacks the day their adoptions are legally finalized at the Kenosha, Wis. courthouse November 1;