Halo Effect

In social psychology, our tendency to classify a person as good or bad in one category makes it more likely for us to gauge the person positively or negatively in other categories as well.
It may appear that we find it hard to isolat

Amplification Hypothesis

When communicating with another person, show certainty about an attitude to cause the attitude to increase or harden. Displaying uncertainty about an attitude will soften that attitude.
Tailor your communication to suit

Chameleon Effect

It is every so often that we read in the glossies or persuasion manuals that playing copycat to someone’s body language will automatically make us seem more likeable. But what is important to establish is whether mimicry is the r

Contact Hypothesis

According to this hypothesis, if people in conflict are brought together then they will begin to understand each other better and the conflict will be resolved.
In effect, the rules of social psychology dictate that increasing

Repulsion Hypothesis

According to popular psychological theories, we are most attracted to people who share similar attitudes with us. While we can surely get along with those whose attitudes vary a little, but we will be completely repulsed by tho