Sunday, May 14, represents one of THE most important holidays of the year. Mother’s Day is a day that we can all agree needs to be celebrated – so let’s hear it for the mothers of the world! If you don’t have a Mother’s Day email campaign planned yet, then shame on you (what would your mother say?). It’s time to get yourself into gear.

How Much Is Mother’s Day Worth to Your Business?

While it would be impossible to put any monetary value on the efforts of our mothers, Mother’s Day is itself incredibly big business.

According to the National Retail Federation (NRF), in 2016, 87 percent of Americans celebrated Mother’s Day, spending more than $21.4 billion. This year it’s expected to top $23.6 billion.

The average 25- to 34-year-old spends $229 on Mother’s Day gifts, and 27 percent of that money is spent online.

Twenty-three percent of recipients of gifts on the big day are wives, 10 percent are daughters, 8 percent are sisters, and 7 percent are friends.

Mother’s Day Is for Everyone

Even if your business isn’t in the business of selling Mother’s Day-friendly gifts, there are numerous opportunities to celebrate Mother’s Day with a well-placed email marketing campaign.

How about celebrating the contribution mothers have made to your business or organization?

Don’t forget: If your email lists include subscribers outside of the United States, Mother’s Day may be celebrated on a different date. For example, mothers in the UK and Ireland celebrated their big day in March. If you don’t want to appear tardy, it may be best to segment these subscribers out of your Mother’s Day campaign.

How will you be helping the nation’s mothers celebrate Mother’s Day? Share your ideas below: