All three companies have liquid lipsticks that are both cruelty free and vegan. BlackMoon Cosmetics and Dose of Colors both sell their liquid lipsticks for $18 each, and Makeup Monsters sells theirs for $15.95. I really love all three formulas, and I guess it really just depends on my day and what I want that determines which one I reach for. If you want to see my reviews for each brand you can find them here: