eCommerce News & What We've Been Reading

eCommerce News & What We've Been Reading

It’s never too early to get your ducks in a row when it comes to planning a budget and strategy for your B2B e-commerce website in the upcoming year. With good reason too; the masses are now more organised than ever before, meaning the competition is getting stiffer all the time. The meteoric rise of the DIY e-commerce website builder is showing no signs of losing momentum. Providers are going to greater lengths to provide a flat-pack service, offering
plenty of integrated and easy-to-understand features for an online shop. All in all, the features are tailored to fast track an absolute novice’s path to online success.

In a report published this spring, Forrester forecast that B2B ecommerce in the United States would grow from $780 billion in 2015 to $1.13 trillion in 2020. While that is clearly good news for online B2Bs, just having an ecommerce presence is not enough to succeed. So what can B2B businesses do to gain customers and market share? Here are six suggestions from B2B pros.

Science and fashion. Data and style. Usually these dynamics are at opposite ends of the spectrum and often at odds with each other. But Stitch Fix, a start up founded in 2011 by Katrina Lake, a Harvard Business School student, combines high tech and high touch into a super-personalized experience that is transforming shopping. But more than that, Stitch Fix is changing the nature of fashion buying and the future of retail leadership. Stitch Fix sends its customers boxes of clothing selected through a combination of big data and personal stylists.