“The official portal aims at increasing awareness and also enable devotees, visitors and tourists to find relevant information about the Nabakalebara festival,” Patnaik said while launching the web portal.

The objective of the digital campaign is to make Nabakalebara a ‘World Event’, through a state of art dynamic website www.nabakalebara.gov.in, a user friendly mobile application in Android, iOS and Windows platforms, and extensive social media campaign “Nabakalebara 2015 Official” on Facebook, Twitter, Youtube and Google Plus platforms.

This campaign aims at improving the tourist engagement, enhance the service offerings, maintain the visitor profile and generate analysis for use during the future events, said Information and Public Relations minister Atanu S Nayak.

The website will have details about Nabakalebara, story of Daru Brahma (holy log used to build Lord’s body), role of the Sevayats, ongoing rituals, about Sreekshetra, about the trinity, tourism and culture.

How to reach, places to visit around Puri and in the State. Accommodation details, Nabakalebara news, Twitter speaks, videos and Photos and information of Health and safety parking places and Local travel agencies and others, said Nayak.