My first reaction (and that of many that saw this campaign) was “awesome.” But, also like many others, I couldn’t shake the perception that something was a little strange. After watching the video a few more times and reading an article or two, I realised I was not alone, so I figured I’d add my observations to the mix.

Regardless what you feel about the film and its message, I couldn’t help noticing (and I imagine you may too when presented with the images for longer than the mere seconds some of them are panned over in the film) that many of the differences between the images seemed more artistic and less something that is likely to come across in one describing one-self.

Check out just a few screen-shots taken of the two drawings (L = self-description, R = described by another person):

Notice: the light source (closer to the images described by others), the artist’s shading (mostly harsher on those self-described images), the hair and face shapes/proportions (darker and more frizzy/lumpy amongst the self-described), etc. Further, think about some of the language used. Some terms are physically descriptive, but the most occurring words were actually nice(*3) and thin(*2), which, from an artistic standpoint obviously mean *something* but also vary greatly in interpretation from artist to artist.