Turning The Tide

01 Nov Turning The Tide

The Tide gets a revamp

Companies always talk about how important their people are. One way to test whether they really mean this is to look at the effort put into their internal communications.

Longstanding Sherpa client, Trade Ocean, a top clearing & forwarding and ships’ agency company in Cape Town, worked with us on revamping their quarterly staff newsletter, The Tide. Although it’s an internal communication, Trade Ocean CEO David Jooste was happy for us to share The Tide with our clients.

You’ll see that Trade Ocean nominates a BRAND MASTER every quarter, recognising staff caught out living the company’s brand values. A true brand-centred company!