A Chinese Mobile Brand Rattles the Globe

Smartphone Maker Xiaomi Tries to Replicate Deep-Discount Model Abroad

BEIJING—Xiaomi Inc., the startup that has rattled China's smartphone market with its fast-selling handsets, is looking to tap its international fan base for help as it tries to expand abroad, according to its new American executive.

Xiaomi Global Vice President Hugo Barra, the former Google Inc. official who joined the Chinese company in October, said the smartphone maker—which in recent months began selling phones in Hong Kong and...