Psycho Acoustics: Is Jim Loupas Crazy When He Says Branding with Sound Will Make your Radio Station More Successful? — James LoupasIn today's ultra-competitive market, branding with sound is a potent weapon in the radio broadcaster's arsenal. Processing is part of it, but not all of it. Come learn the five ways you can make your sound a unique brand in your market.

10 a.m.-11 a.m.

FM Boosters — Opportunities and Challenges — Stan SalekExamples of both successes and failures will be presented, along with consideration of performance expectations when FM boosters are designed for IBOC digital radio compatibility.

11 a.m.-12 p.m.

Advances in Remote Control Technology — Tony PeterleOne area of broadcasting that has lagged somewhat behind the technological tidal wave is remote facility control, but that is now beginning to change. This workshop presentation explores the new technology being applied to remote facility control.

1 p.m.-2 p.m.

This Just In…The Latest on PPM — Chuck DuCoty, Doug Abernethy, Pierre Bouvard and Bill WestonFrom Houston to New York (with Philly in between), PPM has kept the industry talking. Our panel will address all the PPM issues, including the current data and subsequent rollouts, as well as status reports from markets using PPM.

1:30 p.m.-3:30 p.m.

NRSC Meeting

3:30 p.m.-4:30 p.m.

State of the Industry and Keynote Address — David Pogue and David RehrNew York Times columnist and Emmy-winning technology correspondent for CBS News Sunday Morning,” David Pogue, will deliver the keynote address, offering a unique perspective on the opportunities evolving technology brings to the future of radio. NAB President and CEO David Rehr will make the Show's State of the Industry Address.

4:30 p.m.-8 p.m.

Opening Reception on Exhibit Floor/Exhibit Halls Open

Thursday, Sept. 18

7:15 a.m.-8:45 a.m.

Radio Show Breakfast: One-on-one with FCC Chairman Martin

8 a.m.-9 a.m.

Next Generation IP-based Audio — Tag BorlandRecently available protocols allow multicasting systems, like digital mixers, to automatically find and select the many settings required for network communication. Start planning for the coming change.

9 a.m.-10 a.m.

High Bandwidth Capacity RF STL/TSL Connectivity — Lawrence Miller and James MoodyThis session will examine and present possible solutions for high bandwidth studio-to-transmitter, studio-to-studio and transmitter-to-transmitter connectivity problems. Modern broadcast data connections were not even contemplated when the FCC drafted the rules that govern STL connectivity. Those rules have not evolved with the demands of technology, and broadcasters are now faced with a connectivity dilemma that often dictates looking beyond Part 74 to Part 101 of the FCC rules.

9 a.m.-5 p.m.

Exhibit Floor Open

10 a.m.-12 p.m.

HD Radio Measurements Workshop — David MaxsonSome of what will be covered in this special workshop includes the HD Radio signal and spectrum, the HD Radio Mask evolution, the current state of the rules, what is PSD and how do you measure it and analog signals versus digital.

2 p.m.-3:30 p.m.

The Embedded Exporter Technical Panel — David Layer, moderator; Tim Anderson, Daniel Dickey, Ted Lantz, Scott Martin, panelistsIn this session, the differences between the previous generation of Exporter equipment and the new Embedded Exporter will be explained, with a focus on how this new technology promises enhanced reliability and a greater feature set while at the same time substantially lowering the cost of upgrading to HD Radio technology.

3:30 p.m.-5 p.m.

Radio Marketplace Reception

6 p.m.

Radiomagazine ART Awards Reception

Friday, Sept. 19

8 a.m.-10 a.m.

High-Power IBOC Technical Panel — Geoffrey Mendenhall, Jeff Detweiler, Daniel Dickey, Ted Lantz, Gary Liebisch, Milford Smith and Mike StarlingIn June, a group of radio broadcasters asked the FCC to allow FM broadcasters, at their option, to increase the power in the digital portion of their hybrid IBOC signals by up to 10dB. In this session, a panel of technical experts will discuss this proposal, explaining the potential impact on existing facilities as well as how to best design new facilities for higher power operation.

10 a.m.-11 a.m.

The HD Radio EPG Project — Rick Ducey, Adrian Cross, Joseph D'Angelo, David Maxson and Skip PizziOne of the advanced features supported by the HD Radio system is transmission of an electronic program guide (EPG). The NAB technology advocacy program, has a team of technical experts from BIA Financial Network, Broadcast Signal Lab and Unique Interactive working with Ibiquity to develop the business requirements, system architecture and specifications of an EPG suited to the HD Radio market for local broadcasters. During this one-hour presentation the EPG project team will discuss their plans and progress to date.

11 a.m.-12 p.m.

Copper Theft at Broadcast Sites — Sterling Davis, Bob Brand, Chuck Carr and Steve DavisCopper theft is becoming a major concern for many broadcasters around the world. Not only are facilities being vandalized, but many times the outcome results in lost airtime. This panel session addresses the scope of the copper theft issue and focuses on ways broadcasters can work with law enforcement to protect their assets.