The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings…

When it comes to your advertising dollar, you always want the most bang for your buck. Google has long been a favorite, dominating the market and practically commanding every dollar of your search engine marketing…

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.

New Interface and…

Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.

This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue

Have you visited Bing yet? This is Microsoft's new search technology and I just started testing today. One of my targeted search phrases for my SEO consulting business is "automotive seo".

This is not a highly searched phrase but it does describe one of the services the Pasch Consulting Group offers car dealers. So, I tested this phrase and a few other focused searches like: car dealer seo, auto dealer seo and… Continue

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