World Cup mascots: from Naranjito to Bulldog Bobby – in pictures

With the 2014 World Cup fast approaching, Brazil's mascot Fuleco will both be entertaining the crowds and be used as a marketing tool, so we thought we would have a look through the archives to check out mascots and merchandise from days gone by

Nine months before the 1966 tournament starts, this British seller, Jennifer Gale, shows off her World Cup Willie products – ranging from T-shirts and cups to pull-overs and penants – that she will sell during the championship

A close-up off the shoes worn by a woman supporting the England team for the quarter-final against Uruguay. On the right, Judith Knight, aged 25, hoped the slippers which were on show at the Blackpool International Slipper Fair, would be popular with young soccer fans both in Britain and on the continent

Members of England's 1970 World Cup squad in training – from left to right: Francis Lee, Bobby Charlton, Alan Ball, Norman Hunter, Ian Moore and Colin Bell. With them is World Cup Winston, a bulldog who went with them to Mexico as the England team mascot

The 1974 World Cup mascots Tip and Tap are big news in the souvenir trade ahead of the tournament in West Germany. They stand in a souvenir shop in Munich as well as other souvenirs such as the official World Cup poster and the World Cup emblem