How to Mass-Market Your Idea

Mass-marketing your idea means getting it out to the widest possible audience. Mass-market your idea with help from a public relations and marketing professional in this free video clip.

URL:

Embed:

Video Transcript

My name's Heddi. I'm the big cheese founder of Travel Gift Card, mytab.co and this is, ah, she's giving me tickly licks, Muppet Bundle Cundle, the most beautiful Spaniel in the whole world. Today we're going to talk about how to basically mass market advertise your company. You can do these through multiple different ways, including online and offline. So I'm going to show you a few different examples of what you can do and how you can do this. It's so simple that even she can do it, but don't tell her. Let's get going. OK. I'm doing this very simple, we're going to go back to the basics, Word document. Social media, Facebook, Twitter, Pinterest and G+. Very very very easy to be able to promote yourself on there. It's free for the basic status update, it's free to be able to promote yourself out. Keep doing it, keep consistent with it. Huge corporations do it. Get rid of your ego and follow suit. You then have direct potential customers. Promote daily, don't be lazy. I just made that up actually, it works. Trade media, business to business is your market, only then mass market to them, to every single organization company, conference, event, exhibition, and magazine you can think of. Traditional offline marketing. This can go from either glossy magazines like I don't know, like Redbook, if I can even type it, or something like USA Today, or the New York Times. The same thing basically comes down at Google ad words. It's through keyword aggregation, you are paying for advertising by keyword generation. Like My Tab is a travel gift card, we will have people then writing about honeymoon registers, et cetera. We will be then targeting those customers through advertising. The big, big, big one, mass market. It costs an absolute fortune to do it but do it. Flyers, direct mail, bus signage and billboards, this gets you blasted out but can be expensive. But try the free ones first because sometimes the best things in life are free. So when you're talking about advertising and you're talking about hey, I'm going to do social media. I mean we're a smaller company at the moment now but you look at this video and or you look at me, in about what two years time, huge corporation. We hopefully will not need, she's so bored, we hopefully will not need to be able to do mass advertising because ours is going to be based on viral traction. Other companies really heavily do need to promote their own company. That might be coming down, billboard, signage, digital billboards, are the one like you see on the sides of buses. Web banners, paying a load of money to Facebook, having multiple accounts on Facebook for hundreds of thousands of dollars to promote and promote and make sure that you have got sponsored space and you have keywords. That is mass marketing and advertising. My name's Heddi. I'm the big cheese founder of Travel Gift Car, mytab.co with, that cannot be comfortable, with Muppet.