Trip Out to Sea

Guy Cotten, a leading manufacturer of marine clothing and safety equipment, wanted to make wearing a life jacket a reflex among French people. So, in a brutal and innovative interactive video, CLM BBDO underscored the importance of life jackets by letting people experience what it's like to drown at sea. Told from a first-person perspective, the video opens as a man is knocked from his sailboat. The viewer then takes over, and has to scroll continuously to keep him on the surface. Viewers tire quickly, physically and psychologically. Eventually they give up and the man to succumbs to the sea. The video gives an impression of just how much physical and mental endurance is required to stay afloat without a life jacket. Launched without a media plan in April 2014, the campaign got people talking all over the world.

Credits

Agency Producer

THOMAS LAURENT

Art Director

CHARLES DESSAUX

EMILE MARTIN

Copywriter

CÉCILE PIMONT

Creative Director

Eric Pierre

Digital Producer

MURIEL GARILLI

Director

BEN STREBEL

Executive Creative Director

MATTHIEU ELKAIM

BENJAMIN MARCHAL

OLIVIER LEFEBVRE

Post Producer

THOMAS CORNET

Producer

PERRINE SCHWARTZ

Production Director

JULIEN FLOUTARD

Video Producer

DAMIEN DUPOUX

Advertising Agency

CLM BBDO

Digital Production Company

Wanda Digital

Grouek

Music Production

THE

Production Company

Wanda Productions

Account Manager

ROMAIN BRUNEAU

Project Manager

ANDÉOLE VU DINH BA

Client

Guy Cotten

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