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Honda’s Project Drive-In saves four more theaters

September 22, 2013

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Honda delivered nine high-definition projectors to drive-in theaters around the country for its Project Drive-In initiative. The latest four were in Monetta, S.C., Ocala, Fla., Cadet, Mo. and Elizabethton, Tenn. Those projectors join ones in Oregon, Michigan, Maine, Texas and Illinois. Fans were able to vote on which theaters got the projectors, and more than 2.6 million ballots were cast at www.projectdrivein.com.

Project Drive-In is Honda’s effort to save the theaters that are facing closure due to the end of 35mm film distribution. The new projectors can cost up to $75,000, which puts many of the old places in a bad spot if they can’t afford one.

"It's not often that a company gets the opportunity to help preserve an American pastime. It has been a privilege to bring national and local attention to the fate of drive-ins and to meet the passionate owners of these small businesses," said Alicia Jones, manager of Honda and Acura social marketing. "We hope that the #SaveTheDriveIn movement continues in the effort to help keep more drive-ins open for the next generation."

The company has also raised $43,000 at its Save the Drive-In Fund at indiegogo.com. That money helped purchase one of the projectors awarded on Monday. Honda also donated a 2014 Odyssey to the project, which will be sold for $50,000, with proceeds going to the fund.

All nine winners will host a celebration including a special screening of the movie “Cloudy with a Chance of Meatballs 2.”