Greedy Greek Deli Introduction

After looking at the 3D and 2D combination in my previous project I now wanted to look at shape families. The Sanex project had three final outcomes, they all used the same shape for the bottles but varied the graphics. This time the shape will have to change across three different products but they all still need to look like the belong together.

The Brief

The Greedy Greek Deli mainly provides hot takeaway food and cold greek salads. The Deli appeals to a very broad market ranging from parents and children popping in after school, to students, to OAPs. The type of takeaways the deli will compete with are places like Indian or Chinese etc that provide more substantial meals rather than fast food takeaways like McDonalds/KFC/Burger King etc.

Currently they do not provide a premium range of food products, that customers can buy and use at home.

The addition of the premium range will allow the Greedy Greek to compete with upmarket deli’s as well as takeaways, hence broadening their target market. It will also allow brand reinforcement at home.

The target market

The target market for this new range is male and females in late 20s mid 30s who live a contemporary lifestyle, they are in full time work and have a higher disposable income due to less commitments in their life like husbands/wives/children/pets. They are reasonably health conscious and want convenient and healthy food.

The Deli is in a perfect location for this target market being situation in a quite a modern and upper-class part of town, the shops around reflect this. The products included in the range will be oil, honey and herbs all traditional greek foods, which the customer can use and display at home for cooking.