HEALTHY-LOOKING, RADIANT HAIR COLOR

NICE ’N EASY HAIR COLOR

TONES & HIGHLIGHTS IN ONE SIMPLE STEP

You can get up to 8 weeks of vibrant, healthy-looking hair color from Natural Instincts. Natural Instincts Vibrant delivers stunning color with 100% gray coverage—and comes with an exclusive Color Refresher to give your hair a complete boost two weeks in.

Only Nice ’n Easy has Color Blend Technology, which gives every shade built-in tones and highlights. Whether you choose our original or foam formula, you’ll enjoy lasting, dimensional color and complete gray coverage in a single step.

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DON'T SEE YOUR BRAND AND SHADE ABOVE?

*Among leading retail permanent shades and pre-formulated salon color**A registered trademark of L'Oreal***A registered trademark of Revlon****Satisfaction or your money back. Call 1-800-CLAIROL within 60 days of purchase with UPC and cash receipt. One refund per household.

EXTEND YOUR COLOR

Not Impressed
I just colored my hair with this and it didn't do ANYTHING! It didn't even color my roots that had faded from my last hair dye. I would not recommend this hair dye to anyone who wants to see results.
12/23/13

Disappointed
I was disappointed this time. it did not cover the gray and I really did not see that much of a change. I purchased the product 2 weeks ago from Giant, but I am not sure how long the product was on the shelf. very disappointed.
04/27/13

turns hair orange. do not buy
I have been using Natural Instincts Vibrant 8 and 10 and Naturual Instancts 2 and 4 for over a year. Although loving the 10 minute time to color, the new formula is turning the hair orange. And it turns even oranger after using the color refresher. Will not buy Natural Instincts in the future.
11/29/12

Bring back the old
Just ran out of my stash of the "old" formula and had to buy the "new." It's very bad - doesn't cover, the refresher packet is horrible. And you don't get as much as before. Can't find a corresponding color to the one I used to use. I am desperately looking for another non-permanent brand. This reminds me of when they switched to the "new" Coke. They actually pulled it and restored the original. Any chance you'll bring back the old formula. It can be done and we'll forgive you.
10/29/12

RADIANT, LONG-LASTING COLOR. IN JUST 10 MINUTES.

HOW TO USE

Follow these simple step by step instructions to achieve radiant and healthy-looking color.

PREPARE TO COLOR

Remember to do a skin allergy test 48 hours before each application, even if you have already used coloring products.

Before you color, be sure you have a smock or old towel to protect your clothing, and a clock for timing.

Read the in-box instructions to make sure you are familiar with Natural Instincts Vibrant application. Then you’re ready to begin.

1. MIX

Put your Coloring Gloves on, then tear off and discard the tab from the Color Activating Creme (Bottle #2) and unscrew the cap.

Open the Vibrant Creme Colorant (Bottle #1) and squeeze its entire contents into Bottle #2.

Replace the cap, place a gloved fingertip on the cap, point away from face, and shake well until the color has fully mixed.

2. APPLY COLOR

For Roots and All Over Color

After mixing, apply color immediately to dry hair.

Start with your roots and where you have the most gray.

Once roots are completely covered, apply the remaining color quickly to the rest of your hair by parting and lifting hair as you apply. Work mixture through until hair is completely saturated, but do not rub into scalp.

Start your timer for just 10 minutes (or the time indicated by your strand test).

Tip: For resistant gray hair, you may need to leave color on for an additional 5 minutes, for no longer than a total of 15 minutes.

3. RINSE AND CONDITION

Rinse until the water runs clear.

Gently massage a quarter-sized amount of the Color Treat™ Conditioner (3) through your hair. Leave on for 2 minutes, then rinse thoroughly.

Save the remaining Color Treat Conditioner to use once a week for fresh, radiant color and health-looking hair.

REFRESH YOUR COLOR AFTER 2 WEEKS

Use the Natural Instincts Week 2 Color Refresher to boost your color in just minutes!

Use it two weeks after you have colored your hair. Note: Before using it, conduct another skin allergy test 48 hours before application by applying a small amount of the product to an area the size of a quarter in the bend of your elbow and allowing it to dry. Do not wash this area for 48 hours. If there are no reactions, proceed with product application. If a rash, redness, burning or itching occurs, you must not use this product. The color of the Revitalizer product does not represent your final hair color result.

To use the Color Refresher, shampoo your hair as usual. Put on the extra pair of gloves that came in your Natural Instincts box.

Apply the entire sachet of Color Refresher and distribute uniformly through the hair. Leave on for five minutes. Rinse thoroughly and style as usual.

THE SCIENCE OF VIBRANT COLOR

WHAT’S THE SCIENCE BEHIND NATURAL INSTINCTS VIBRANT?

Antioxidants to help
fight damage
during coloring

Hair, just like skin, is susceptible to environmental factors that attack the proteins in your hair. This can weaken the hair structure, ultimately leading to breakage. In most cases, this process is amplified when you color your hair.

Natural Instincts Vibrant’s formula includes antioxidants to help fight damage during coloring. Antioxidants help prevent the formation of highly reactive, damaging molecules by inactivating the metal ions that cause their formation. This leads to more predictable color results and healthy-looking hair.

HOW DOES NATURAL INSTINCTS COLOR REFRESHER WORK?

All hair color products—both at-home and professional—fade. Most of the fading happens during the first two weeks. To help overcome this concern, we developed Natural Instincts Color Refresher, which gives your hair a boost by revitalizing your color.

The Color Refresher uses a technology that deposits color molecules in the outer layers of the hair, where most of the color fade occurs. Therefore, your color is rejuvenated, leaving radiant color and shine.

Is the Color Refresher the same as the hair color formula?

No. It’s a separate packet included in every box of Natural Instincts. And it’s specially formulated to revitalize your hair color shade two weeks after you color.

When do you use the Color Refresher?

For optimal results, the Color Refresher should be used about two weeks (or 15 days) after your initial coloring.

How do you use the Color Refresher?

The Color Refresher is easy to use in the shower. Simply shampoo your hair as usual, then put on the extra pair of gloves that came in your Natural Instincts box. Apply the entire sachet of Color Refresher and distribute uniformly through the hair. Leave on for five minutes. Rinse thoroughly and style as usual (no need to apply conditioner). You’ll come out of the shower with a boost of color and incredible shine!

DOES ALL HAIR COLOR FADE?

All hair color products—both at-home and professional—fade. Most of the fading happens during the first two weeks. To help overcome this concern, we’re including a Color Refresher in every box of Natural Instincts, which gives your hair a boost to revitalize your color.

HOW DO I CHOOSE BETWEEN NATURAL INSTINCTS AND NATURAL INSTINCTS VIBRANT?

Natural Instincts is a great solution for women who want to enhance their natural color and blend grays away with no visible roots. It lasts up to 28 shampoos.

TESTIMONIALS

“Great shine and depth.

Certainly one of the absolute best brown shades!” —ladyofthering

“It was easy to do … and in less than 30 minutes total, my hair was done. It was softer, shinier, and easier to manage than before.” —PrettyKittyKlaws“Not only is the color beautiful, but it makes my hair look and feel healthier!”
—kitten“My hair is very shiny ... I’ll definitely use it again.”
—Sharden92“It feels so soft and looks so shiny I can’t believe I did it myself.”
—Boxerlover

AWARDS

Anti-AgingAward

Natural Instincts Good Housekeeping, 2011

Reader’sPick

Natural Instincts Women’s Health, 2011

The CosmoBeauty Awards

Natural Instincts Cosmopolitan, 2010

Best of Beauty Awards

Natural Instincts Shape, 2010

FROM THE BEAUTY EDITORS

“At home, after using Natural Instincts, testers found that their hair color was the likeliest to actually match the swatch.” — Good Housekeeping

“I’m a commitment-phobe when it comes to color so [Natural Instincts’] demi dye is right up my alley—it adds a subtle hue that washes out after 28 shampoos.”—Linda Moran Evans, Family Circle Beauty Director

“Even first-timers were able to achieve sophisticated color with [Natural Instincts’] vitamin-infused formula. It wasn’t messy and the color I ended up with was exactly what was pictured on the box.”—Carly Cardellino, Shape Beauty Editor