A blog about cocktails and other craft beverages

Aside from booze blogs, web comics, regular comics, and as many books as we can get our hands on, we (specifically Matt) like to read certain menswear blogs. In particular we recommend An Affordable Wardrobe and Put This On, which inspired our video segments. One of the common questions addressed on menswear blogs is how to build a wardrobe and not surprisingly, the process is very similar to stocking your bar.

This is our collection a year ago. Much like a child, it has only gotten larger and more expensive since then.

We’ve made an effort with our Film Friday selections to choose films that, while they may not have played at your local multiplex, are still well-known enough that you’d have the opportunity to see them. But this week we’re veering well off the beaten trail and going straight to the Czech New Wave. Until reading about this film, I didn’t even know there was a Czech New Wave. But for those adventurous cinephiles who admire the work of Godard, Fellini, and Argento, The Cremator is absolutely worth seeing if you can track it down.

At a wedding recently, Shanna engaged in an extended debate with the bartender on the topic which titles this post. It’s tempting to lump the Cuba Libre together with the “and” drinks (i.e. gin and tonic, rum and coke, etc). But details matter, especially in simple to construct drinks. The fewer ingredients, the more important each becomes.

Such is the case with the Cuba Libre. One of only three ingredients, the lime juice makes all the difference. Leave it out and you’ve just got a rum and coke, but that simple addition of lime juice makes the Cuba Libre a far more delicious drink for a warm summer evening.

2 parts light rum

1 part lime juice

top with cola

Fill your serving glass halfway with ice and add your rum and lime juice. Top with cola and stir. For greatest social and historical relevance use Cuban rum and Coca Cola.

At long last Mad Men is back! A couple episodes into the new season and we’re as happy as Roger Sterling in a pool full of Stolichnaya, which is why we’re taking this opportunity to bend the rules on our Film Friday series. So sure, Mad Men isn’t a film, but after 4 seasons the character development is outstanding, the writing is absolutely on point, and the editing and camerawork are downright cinematic. Besides, it’s our blog and we’ll do what we want.

So suppose for a moment that for the past five years you’ve been consciously avoiding AMC and shunning their programming lineup. Maybe you’re under the impression that this “Mad Men” thing that people keep talking about is some gruesome spinoff of Angry Birds. But now you’ve seen the light. You read something online that changed your mind, or that cute girl at work was talking about the show, or maybe your friends and family staged an intervention, because they love you and want you to be happy with your television choices. Anyway, you’ve decided that you need to start watching this Mad Men show and through the miracle of Netflix you can start right from the beginning.

While I wouldn’t recommend going drink for drink with the characters onscreen, we find that the show’s more enjoyable with a strong drink in hand. As such, here’s a guide drinking along with Mad Men, season by season.

Still steeped in the glamor and buttoned-up culture of the 1950’s, the first season of Mad Men begins in 1960 – the Drapers and the Sterlings sip traditional alcohol-heavy drinks in their favorite clubs, at home, and at work. More importantly, these period-appropriate cocktails will sooth the shock of some characters’ blatant sexism. But as the final scene of season 1 implies, the shows writers have a higher opinion of the female characters than do many of the male characters.

I must admit, that of the four full seasons so far, season 2 is my least favorite. However, 3 & 4 more than make up for it and there are important plot points in season 2 that will be important later on. We went with Heineken and Utz for this season because both brands are featured as clients of the Sterling Cooper ad agency. But with the Cuban missile crisis looming at the end of the season, we figured the politically pertinent Cuba Libre would make a good fit.

Season 3 is back on track with quality writing, compelling stories, and masterful filmmaking. This season is one of triumph, tragedy and strife, which made our selections more difficult. There is a birth and a death, which led us to the French 75. A celebratory drink, the French 75 is champagne-based, but also takes its name from a First World War artillery gun. And in episode 6 an altercation with a lawnmower inspired the selection of the Old Fashioned, a somewhat gory muddled drink.

We figure that if you’ve gotten this far you’ve probably missed some sleep, so wake yourself up with an Irish Coffee and soldier on. You’re on the home stretch. Once you’re awake, switch to the Dempsey Cocktail (which we’ll be posting in a few days). Named for the legendary boxer Jack Dempsey, this drink fits in with season 4’s combative themes. As Don battles with Betty and Sterling Cooper Draper Price go head-to-head with a rival agency, we see the characters at their best and at their worst. In fact, in one of the show’s many examples of highlighting historical context, episode 7 takes place the same night as Muhammad Ali’s second match-up against Sonny Liston.

Season 5 is off to a good start and we’re super excited to have new episodes to look forward to. As the season progresses, leave us suggestions in the comments as to what your drink of choice is for this season.

I have noticed a trend in my writing, both here on IPTB and elsewhere. The overwhelming bulk of reviews that I write are conspicuously positive. This has to do mainly with what I choose to review. If I like a product, I want to share it with others. I also suspect that the opinions we express here concerning booze have begun to teeter on the edge of snobbishness.

In an effort to rectify one of these two biases we bought a four-pack of El Jimador New Mix Margarita-in-a-can. I figure there are two ways this can turn out. Either I like the stuff and absolve myself of snobbery, or it’s as bad as I expect it to be and I can even out my reviewer’s karma.

But I’ll save the gruesome horror and gore for another week. Instead I decided to go in the other direction with one of the most beautifully animated children’s films that I’ve ever seen, The Secret of Kells. Children’s cinema and booze are, admittedly, not the most obvious match. But I wouldn’t have chosen this flick if it didn’t hold at least as much appeal for adults as for children. Plus, the film’s got an Oscar nomination to back me up.