Nike: Cliff

In this commercial

Review

Memorable

Effective

Style

Heart or Humor

Execution

Cliff

Good

Created by the advertising agency Wieden+Kennedy, Portland, and directed by Steve Ayson, “Cliff” is the new Nike Australia TV commercial part of its “No Turning Back” campaign. The campaign features features athletes including tennis pro Nick Kyrgios, athlete Genevieve LaCaze, NRL players James Tedesco and Cameron Smith and soccer player Tom Rogic.
The campaign tagline is “Hard way or easy way, just do it” and encourages people to run home from work.