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With the growing trend of wearing western-style fashion across Pakistan and other Arab countries it is important to remember about the traditional & ethnic clothing that we should be proud of and wear it at least few times a year to show others that we care and in fact love presenting national ethnicwear.

Along with the popularity of western-inspired fashion in Pakistan what also grows is the number of people who opt for online way of shopping for fashion instead of going to a local mall and spending hours in the never-ending queues. There are many fashion stores in Pakistan we wouldn't have any problem recommending but when it comes to ethnicwear and traditional clothing, our top choice is Khaadi and our Khaadionline discount codes.

Khaadi is the number one destination for ethnicwear clothing in Pakistan and is a store with extremely long standing tradition having been launched as early as in 1998. Back then it was selling ethnicwear like kurtas and loose fabric in Karachi. Since then, under the carefuly eye of the founder and chairman Shamoon Sultan, Khaadi has grown to become the most popular ethnic fashion store in the country and now also operates online under the name Khaadionline - distributing the same amount of products to the online customers with the additional chance of saving money thanks to Khaadi discount deals and promotions.

Thanks to enormous growth of popularity in Pakistan, Khaadi expanded on new markets in 2010 with first retail stores opening in the United Arab Emirates - first one in Dubai and then another in Abu Dhabi. 3 years later first Khaadi stores were opened in other cities including Kuala Lumpur & London. There's also one located in Malaysia. Reading about all that growth you have to wonder why was the online store was launched as late as in 2014 but in case of Khaadionline it is better late than never! It was surely worth the wait as now Khaadi online store reaches people in many more countries but it still probably has the biggest number of discounts and Khaadi discount codes for the shoppers in Pakistan.

Type of products

Khaadi as an online ethnicwear fashion store was created with women in mind and that's why women's products definitely dominate the offer. There are many of them - basically covering all of the ethnicwear assortment types - but currently ones bought the most frequently by Khaadi shoppers include such as:

pret wear (eastern, western, lowers)

khaas (eastern & western)

fashion accessories (handbags, scarves, shawls, jewellery)

The good news is that Khaadi again plans another expansion - this time related to the number of products. Not in a long time men ethcniwear lovers can expect a section dedicated exclusively to them that will be full of beautiful products available at affordable costs. Apart from men's sale, there will be another fashion section added - for baby and children.

Every year Khaadi prepares special offers for Black Friday and Cyber Monday.