The Legend of the Red Thread

The legend we honor in our name - Red Thread Good - and our deeds originates from the ancient Far East. At birth, each of us is connected by a red thread to those we are destined to help in this lifetime. This connecting thread stretches and tangles, but never breaks.

Red Thread Good practices the legend in many ways – top among them is giving 2¢ for each serving purchased to charities that help our buyers’ neighbors by providing nutritious foods. So, when you get a bottle of concentrate, 16 cents goes to charity and when you get a bag of beans, 48 cents goes to charity.

Also we’re easy on the planet – cold brewing is unplugged and we partner to compost our grounds.

Our philanthropic commitment in 2015:

For the greater NYC area, we partner with God’s Love We Deliver, a local charity that delivers nutritious high-quality meals to individuals who, due to illness, are not able to provide meals for themselves. God’s Love prepares and delivers over 1 million meals each year—and there’s never a waiting list.

So, every time you drink Red Thread Good coffee, you're helping someone in the neighborhood.