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WEST VANCOUVER — A North Shore resident who is part of an organization that's complained about Chinese language advertising signs in other Lower Mainland communities is taking aim at similar signs on West Vancouver bus shelters.

Brad Saltzberg, a North Vancouver resident and spokesperson for the group Putting Canada First, is taking issue with bus shelter advertisements along Marine Drive that have prominently featured messages in the Chinese language.

The signs also feature English.

But Saltzberg said he's offended by the proliferation of signs in non-official languages, which he said undermines "traditional English and French Canadian identity."

Saltzberg recently wrote to West Vancouver council about the issue after noting several advertisements featuring Chinese displayed on West Vancouver bus shelters. Signs have included ads for real estate agents, financial planning and food products.

"If it goes on unchecked it will continue to the degree we're seeing in other business districts and other municipalities whereby No. 3 Road in Richmond, it looks like Hong Kong. It doesn't look like Canada."

If the trend continues, he said, "Our whole city will appear to be Asian."

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