Rockingham IT investment

City Auction Group - the UK's fastest growing auction firm - has just completed a major six figure investment in technology, with the installation of a new online bidding system, as well as a revamped website and an enhanced mobile app. City Auction Group has retained one of the UK's top customer centric agencies, BPI to install the new technology, which will ensure that the online bidding system runs to maximum capacity during the fortnightly auctions. Based on Dell servers and using fibre optic technology for faster throughput of data, the new system enables customers bidding online to have the same opportunity to purchase vehicles as those in the hall.

The new look website features a contemporary design, with improved navigation and functionality and will be live on Monday 1st June 2015. It features a new auction calendar, making it much easier for dealers to see upcoming auction events. The website is also mobile friendly, so it can be accessed by smart phones and tablets. The improved mobile app will enable buyers to view crucial vehicle data in a more uniform manner to enhance pre sale event activity and the online bidding opportunity. Michael Tomalin, Managing Director of City Auction Group comments: "We have invested heavily in leading-edge technology to improve the service we offer to our vendors and buyers. It is vital that our customers have a good experience when they interact with the Group and that is why these improvements are so important.

"In a technology driven world every business relies heavily on their IT infrastructure. For us at City Auction Group Rockingham, it's even more crucial as our online bidding platform constitutes 30% of all of our sales.

"We will continue enhancing the website, as well as developing and improving other parts of the business through continued investment in technology."

BPI is based in Leamington Spa and has been providing digital services and support for over 20 years. The firm's clients include Severn Trent Water, E.ON, Zurich Insurance, AIG and DirectGov.

Full listings for the next auction on Thursday 11th June at 9.30am can be viewed at Cityautiongroup.com. For further information, please call Michael Tomalin on 07808 791210 or email fleet@cityauctiongroup.com to register a motor trade account and receive updates.