Context Marketing

… Customers want you to talk to them. They like valuable content and solutions to their problems, but they do not want marketed content even if it is disguised well. That is the beauty of context marketing. Successful industries understand that dynamic context marketing delivers concise content to the right customers at perfectly timed intervals…

… what you have to deliver. It’s pretty simple, really, but the technology that can make it happen is more complex. We’ve written about context marketing in a new book just published, called “Context Marketing For Dummies.” We worked with Wiley Press (who publishes the famous “For Dummies” books you find in the bookstore) to create…

… There are a few things in life that marketers truly covet. A free trip to SXSW. An in-office bar. Don Draper’s wardrobe. And, of course, brand loyalists. But what does one actually look like? According to email marketing company Strongview’s 2014 Brand Loyalty Survey, it has little to do with age or high income. Bucking widespread perception…