LinkedIn is uniquely suited for B2B adsand social media marketing campaigns.Brand presence is a key factorto predict if an ad will break through.

Pinterest is unique. It’s visual, and is highly targeted toward women with an 81% female user base. There is a need for rigorous creative evaluation.

Instagram’s engagement rates are 58%higher than Facebook’s and 2000%higher than Twitter’s, but it is very image heavy. Evaluating ad creative before it goes live will predict ad success and build a better campaign.

Ad fatigue is a challenge on Facebook.A feed environment requires attention-grabbing ad creative, that must be tested prior to launch.

The most common ad model on Twitter is website cards hosting under 100 characters and displaying some variety of rich media. You have 3 seconds to grab their attention – makesure it works by pre-testing.