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relationship marketing through video

BY Sumer Beatty — October 5, 2017

We’ve all seen the statistics that support video’s popularity. Recent polls revealed that 43% of consumers wanted to see more video content while Facebook users alone watch 8 billion videos a day. Engagement in social media takes the validity of video even further. Social media posts with videos in them boost views by 48%, and visual content on Facebook specifically increases engagement by 65%. This means more people seeing your content, more people going to your website, and more people buying, just by adding in a video!

The Ability to Tell a Story

Looking beyond the general popularity of video, this avenue may be an excellent venue for marketers whose business thrives on relationship building. Consider the healthcare industry for example. Specifically, let’s look at retirement communities. Potential residents want to feel at ease when considering moving to a new place with new neighbors while leaving their home behind. Pulling on the heartstrings of families who may be considering helping a loved one move into a home is a big part of successfully appealing to this audience. You want to let them know they can trust your facility and that their loved one will be cared for in a welcoming setting. What better way to appeal to this group than through video? Video has the power to powerfully tell a story like no other form of advertising. This could be a video posted online through social media or it could be in the form of a television spot. It’s simply amazing how video effectively captures so much in so little time!

Sire recently launched a new video for Nottingham Village, a retirement community located in Northumberland, PA. With a beautiful campus, attractive facility, and lively staff and residents, Nottingham Village has a lot to share! Although it was just 35 seconds in length, the presentation conveys a strong message about the company mission and vision. It tells a story of community and care. Check out the video here.

Not sure where to start with video for your organization? Don't worry, you aren't alone. Sire’s team can assist with all aspects of the video development process from script creation to production and editing. From simple 30-second promos to full-scale company videos, our team will help you professionally position your business!