The feature, which launched last week, captures a slice of life from five tastemakers around the world. Blogger Berta Bernad, Popeye magazine EIC Takahiro Kinoshita, and prominent Hong Kong boutique owner Hilary Tsui are among those currently featured. With three of the tastemakers hailing from Asia, is it too soon to suspect that the company is plotting to take over the world, starting in the East? Backing us up: the fact that the brand is offering J.Crew Insider status and discounts to international shoppers for the very first time.

But we digress. In classic Scott and Garance fashion, “Hello, World!” includes videos, interviews, and pictures that explore the tastemakers’ personalities and inspirations in a deep and meaningful way. According to president and creative director of J.Crew, Jenna Lyons, the duo was selected because they have “had an incredible impact on style and fashion, inspiring people everywhere.” We couldn’t have said it better ourselves.

Click through for a sample of the current snaps on “Hello, World!” and bookmark this new feature for much more inspiration ahead.