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Nissan to revive Datsun brand for emerging markets, report says

The Datsun brand may come back in 2014 for markets such as Russia and India.

The Datsun nameplate may soon be revived by Nissan Motor Co. as a low-cost sub-brand for emerging markets such as Russia and India.

The Japanese carmaker plans to relaunch Datsun in 2014 and initially start selling the cars in Russia, India and Indonesia, Japan's Nikkei business daily reported. The vehicles will be priced around 500,000 yen ($6,100), it said.

Nissan declined to comment on the report.

A focus on expanding sales in emerging markets is a key pillar of Nissan's mid-term business plan. It aims to make countries such as India, Brazil, China and Russia account for 60 percent of its global sales by 2016, from 40 percent in 2007.

It also has ambitious goals for expanding market share in emerging markets.

Many of the upcoming Datsuns are expected to ride on Nissan's global V-platform for low-cost small cars and source most of their parts locally, the Nikkei said in its report on March 1. But in Russia, Nissan will use platforms supplied by its local partner AvtoVaz.

Nissan targets global volume of 300,000 units a year for Datsun, the Nikkei said.

While announcing its mid-year business pan in June 2011, Nissan said that by 2016, it will increase the number of models using its V-platform to three from two now. It also aims to boost global V-platform sales to 1 million units, from 130,000 in 2010.

Nissan began phasing out the Datsun name in the United States and Europe in the early 1980s. The move was meant to strengthen Nissan's global corporate image.