Overall traffic to the site saw a major decline as it fell by 32 percent.

Organic traffic dropped by a massive 42 percent.

Traffic to the contact page was down by 15 percent.

Overall site conversions fell by 28 percent.

According to a study by HubSpot, brands that create 15 blog posts per month average 1,200 new leads per month.

#3: Your email list is gold!

An email list is a list of names and email addresses of people who gave you permission to send them updates and promotions from your business via email.

When people give you their email address, it means they are interested in what you have to offer.

According to Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the USA.

Your primary purpose for blogging should be to collect as many emails as possible.

The blog is not the place to sell.

But a place to interest, entertain and educate people to the point that they willingly give you their email addresses.

Email allows you to land into a user’s inbox. There is no ranking system limiting your reach. It is very direct, personal, and casual.

Email is Purposeful – To get your offer, a user needs to signup for your email list and confirm their email address.

Someone doing this much work is obviously interested in hearing from you, and they are much more receptive to your message.

Email is Targeted – As I mentioned earlier, the user has already shown interest in your products / content. Since you already know what they like, you can deliver them highly relevant content and offers to get better results.

That means, on average, each infographic generated 53,459 visitors and 875 backlinks from 79 unique domains. When it comes to social shares, each one generated 879 tweets and 443 likes.

After 2012, infographics weren’t providing the same results as before. One of the main reasons for the poorer ROI was their rise in popularity. More and more companies started leveraging them, which made them more common.

The newer infographics, on average, drove 21,582 visitors and 371 backlinks from 34 unique domains. As for social shares, each one generated 486 tweets and 259 likes.

The reason for the drop in traffic and links isn’t related to the quality of the infographics. We used the same research methods to come up with topics and the same designer in many cases. And we promoted them through the same channels.

As you can see from the KISSmetrics data, infographics still drive traffic but not as much as they used to.”

Infographics have since lost their effectiveness but Neil was able to take advantage of them to beat his competitors.

And also, if someone visits your site, browses a product in your store, and leaves without buying, you’d be able to show that person an ad for that product anywhere that remarketing ads are served—other websites, Google search, even Facebook!