Products

About

Samsung

2.We now turn to the future. Articulate three alternative strategies for Samsung going forward, i.e., state which products/markets and which competitive advantages Samsung should emphasize, with particular emphasis on the threat from China. Compare and contrast these strategies, and choose one as a strategic recommendation. After thoroughly analyzing all the data we consider three strategies that Samsung could take in order to face the increasing Chinese competition are: •Partner with a Chinese company

•Go to China and build plant•Status Quo (i.e. stay in Korea and don’t worry about Chinese competition) The first strategy stems from the low labor cost that China has. The advantages of this strategy are twofold. First, partnering with a Chinese producer could further reduce Samsung’s average cost by exploiting a cheaper labor (Chinese labor is on average 57% cheaper, see Exhibit 7a). Second, partnering with a Chinese company could potentially enable Samsung to get government subsidy which could then use to increase its R&D budget. However, this strategy has its disadvantages. To start, IP rights in China are not well protected so there is a great risk of giving away information for free in the case that the partnership didn’t work out or there was some information leakage. Another disadvantage is the effect on its corporate culture. One of the company’s competitive advantages has been its ability to shed its traditional Confucian culture with its emphasis on hierarchy, position, and age for more democracy. The clash with the more dogmatic chine culture could generate communication problems which could translate into problems of all sorts

The second option is to go to china and build plants there to make use of the cheap labor. This strategy avoids the licensing of technology like the first but it has some disadvantages. First, it is uncertain if the company can settle in China without a Chinese partner. If it can’t, the Intellectual Property...

You May Also Find These Documents Helpful

...Memo
To: Kun Hee Lee, Chairman and CEO
From: VP Strategy and Business Development, Samsung Electronics
Date: 31-Oct-2005
Re: Chinese DRAM entrant threat
The Strategy and Business Development team has reviewed the current position of Samsung in the semiconductor and memory chip industry. In spite of our current success, we are concerned that Chinese companies are going to begin attacking us in the same way we had went after Japan 20 years ago. We are facing new competition from Chinese companies who are trying to enter the DRAM market. They are using partnerships to learn from the rest of the industry, attracting billions of dollars to build state of art facilities and willing to sacrifice profits for market share. The question is how to response to this imminent change to the structure of the global semiconductor market which may impact the future of the company. One option we have is to collaborate actively with a Chinese partner. The risk in working with Chinese partners is that our intellectual property rights are still not protected fully and could lead to a Chinese partner become a rival some day. In addition, moving our production site from Seoul to China is not aligned with our unique company culture. An alternative option for us is to increase our investments in products for niche markets and let the Chinese control the lower end market while focusing on to develop more high value products.
As seen in this document, our team has...

...﻿Samsung electronics is a company with its capital in Samsung Town Soul, South Korea. Samsung Electronics unlike other electronic companies started it business operations on other products and not electronics. It started off as fish exporter vegetables and fruits exporter in China which was the business activity of the founder Byung-Chull Lee in 1938. Samsung expanded its activities again for the second time and also not in the electronics arena. It expanded to ship building, financial industry, chemicals and the media industries. This was in the years 1958 throughout to the 1970’s.
In 1969, Samsung officially kicked off its business venture in the electronics industry. It called itself SAMSUNG Electronics. It first started off with its most famous product the Samsung TV, the mobile phones arena, computer components, radios, and other electronic devices like the Samsung fridges. This was their core business all through the 90’s to date. They have expanded their electronic base opening branches in other countries outside South Korea its founding country. It has also improved its technology keeping up with the industry dynamics.
Samsung expanded its operations building more factories in the US, Thailand, Mexico, Britain, China, Germany and Spain until 1997. This was after the founder passed on and the chairman ship taken over by Kun-Hee Lee in...

...Samsung Electronics is the largest affiliate of Samsung Group- a Korean brand. According to Forbes (2013), it is the 20th biggest company in the world in term of market value. There are a wide range of electronic devices which are provided by Samsung such as refrigerators, air conditioners, cameras, tablets, phones, especially TVs and smart phones. It has several subsidiaries in over 50 different countries and employs almost 370,000 people in FY2011 (Samsung, 2012). The main market of this company is in Asia Pacific where they had 27 out of 36 factories and had 60% turnover of the company (ibid). This essay will describe the main developments of Samsung Electronics and use SWOT model to analyze and evaluate its position in global market, after that giving possible strategies as well as feasible proposals.
Samsung Group was established in Deagu, Korea in 1938 by chairman Byung- Chull Lee with only 30,000 won as capital (Samsung, 2013) and it became the principle largest Korean company immediately with exactly a quarter of total corporate Korean profits (Kotler and Armstrong, 2012, p.309). Over 30 years later, Samsung Electronics was founded under the name of Samsung- Sanyo Electronics and the first TV was produced. It has become well-known since 1980 when Samsung penetrated into international market with a large number of new...

...﻿SAMSUNG
History
Samsung Group, based in Seoul, is South Korea's largest business group. The multinational conglomerate contains numerous subsidiaries and affiliated businesses, most of them under the Samsung brand.
Here are key dates in the company's history:
1938: Samsung is founded by Lee Byung-chull as a trading company.
1953: After the Korean War, Lee forms profitable Cheil Sugar, which is followed by textile, banking and insurance enterprises.
1961: Despite a political coup, charges against Lee of illegal profiteering and a 1966 family scandal of smuggling, the company grows by diversifying into paper products, department stores and publishing.
1969: Lee, with the help of Sanyo, establishes Samsung Electronics. It produces inexpensive TVs, microwave ovens and other consumer products for Western companies such as Sears and General Electric.
1970s: Under a government policy of rapid industrialization, Samsung launches a number of enterprises in ship building, petrochemicals and aircraft engines.
1980s: The company is exporting electronics under its own name.
1983: Samsung begins production of personal computers.
1987: Lee's son, Lee Kun-hee, assumes control of Samsung.
1988: Samsung Semiconductor and Telecommunications merges with Samsung Electronics. Its core business focus is home appliances, telecommunications and...

...Introduction
Samsung is known globally for its electronic products and it is one of the successful brands in the electronic industry. It is an established company almost all around the world.
Vision
Leading the digital convergence revolution growing to be the best.
Mission
Digital-e company
Swot Analysis Of Samsung
SWOT analysis is the tool which helps the organization to understand where it stands. The SWOT analysis of Samsung make it understand that where Samsung stand in the market.
Strengths
Samsung is technologically very advanced; it has heavy assets of technology. It is known for its technologically advanced products.
Samsung crushed new product concepts in five months. It is strong corporate brand and known for its quality products and advanced technology use.
It attracts customers by offering new and innovative design through understanding the customers that which type of designs are suitable to customers and what they want or asked about.
It heavily invest in technology, product design and human resource, because for the success of every organization human resource plays a major role, with out human resource no product can be made that’s why Samsung gives more important to the human resource.
Samsung focuses more towards the innovations and try to keep improving the products to attract more customers and capture more market share....

...Impact of Samsung's Innovation Strategy on the Smartphone Industry in the studies of students in Far Eastern University.
Foreign related Literature
Samsung Electronics has been making continued efforts to promote sustainablemanagement under the business philosophy of “devoting our human resources andtechnology to creating superior products and services, thereby contributing to a better global society.”
The year 2011 marked a historical turning point for Samsung Electronics’semiconductor business. For twenty years, Samsung Electronics has maintained itsposition as the predominant manufacturer of the DRAM semiconductor. Thanks togrowth in the Smartphone and tablet PC markets, Samsung Electronics alsoexperienced tremendous growth in its non-memory semiconductor business. SamsungElectronics has also become a leader in the global Smartphone market with its best-selling Smartphone, Galaxy S, which was introduced in June 2010 and has since sold22 million units. The Galaxy S2 was released in April 2011 and 20 million units havealready been sold, taking sales of the Galaxy Smartphone series to over 42 millionunits.
Samsung began as a small noodle business in 1938. Since then it has swelled into anetwork of 83 companies that account for a staggering 13% of South Korea's exports.The hottest chilli in the Samsung kimchi bowl is Samsung Electronics, which startedout making...

...The new Samsung Strategy and Innovation Center headquartered on Sand Hill Road in Menlo Park and with offices in Korea and Israel is led by Young Sohn, President and Chief Strategy Officer of Device Solutions, Samsung Electronics. "We see tremendous opportunities and transformations over the next five years driven by Big Data centered around mobility, cloud, and the Internet of Things, and Samsung will be a significant part of this revolution," said Sohn. "This is an exciting opportunity for us to engage with entrepreneurs and innovators and empower them to leverage Samsung's technology and global brand presence to bring our collective visions to market."
The Samsung Strategy and Innovation Centre (SSIC), USD 100 million Samsung Catalyst Fund, and USD 1 billion Samsung Venture America Fund will complement the research done in Samsung R&amp;D centres. In turn, they will promote new products and ideas in crucial areas for the future of mobile devices such as cloud infrastructure, mobile health, wearable devices, mobile privacy and the Internet of Things.
The strategy also aims to create a strong ecosystem of players around Samsung through strategic investments and alliances. The Samsung innovation radar will also extend beyond technology, encouraging artists and the creative industry to participate in Samsungs research journey. The...

...一、三星集团概况
Samsung Group was founded in 1938, initially mainly exported to South Korea Peninsula, dried fish, vegetables and fruits, gradually extend to sugar, pharmaceutical, textile and other manufacturing industries, and established as a family business. Its subsidiaries include: Samsung, Samsung SDI, Samsung SDS, Samsung, Corelle, Samsung, SamsungSamsung network fire, Samsung Securities, Samsung, Samsung, Samsung, Samsung Aerospace Engineering and Samsung life, by Lee family members management, subsidiary three its is America "wealth" magazine as the world's top 500 enterprises.
Electronics is the largest subsidiary subsidiary, was founded in 1969, is now the world's second largest mobile phone maker, global revenue's biggest electronics firms, in 2011 the global market value of $150000000000. South Korea's Samsung Electronics Company officially entered the China market is in 1992 after the establishment of diplomatic relations between China and South korea. In 1992 August, the Samsung Electronics Co Ltd to invest and build factories in Huizhou Chinese. After 10 years, Samsung has continuously increased in China investment and cooperation, has become one of the biggest investment in Chinese Han Zi enterprises. In 2003,...