CAMOTARTAN is an original creation that offers a new look for those who view fashion as a form of self-expression.

— Yong Bae Seok —

The CAMOTARTAN brand arose from a combination of two recurring themes in the world of fashion that are evocative of a bold, modern look: CAMOUFLAGE and TARTAN. CAMOUFLAGE embodies grittiness, energy and vitality, and is perfect for consumers who have an urban style and are in harmony with the modern, contemporary and global world. TARTAN is associated with elegant consumers who seek to maintain tradition yet acknowledge change and are always in step with the times, who are perceptive, sophisticated and very attentive to detail. This bold graphic concept superimposes CAMOUFLAGE on a classic TARTAN texture to create a perfect integrated pattern and a new style that is both striking and elegant - in a word, CAMOTARTAN.

BAGS CAPSULE COLLECTION FOR GEOX

Spring Summer 2014

For the Spring-Summer 2014 season the designer Yong Bae Seok has created a capsule collection of bags in collaboration with GEOX for women and men who share a desire for fresh products with a strong, distinctive identity. Particular attention is given to details, which enhance both the style and functionality of the bags.

Yong Bae Seok grew up in Seoul (South Korea) and completed his degree in industrial design at Hansung University in Seoul.

In 2000 he moved to Italy to continue his education at the IED (Istituto Europeo del Design) in Torino where he got his master's degree in industrial design in 2002. He immediately won a sponsorship by MOTOROLA and various design collaborations followed, such as with the PININFARINA DESIGN CENTER and FILA EUROPE.

He was hired as creative director by ROBE DI KAPPA (BasicNet) to run their International Footwear Development and Design Center with focus on sports performance footwear. His competence in footwear design was also much appreciated by several brands in the Marche shoe district, such as Fornarina, Hvana, Barleycorn.

In June 2008 Yong Bae Seok was employed by Dolce&Gabbana in their Headquarter in Milan as head of design for D&G and Dolce&Gabbana casual and sneaker collections. He contributed to the growth of the company performance results with a sharp increase in terms of revenues for the shoes division, in complete contrast with the global economic crisis that began to spread in those years.

In 2010 he decided to open its own design studio being able to offer his international customers unique, innovative and absolutely contemporary solutions, ranging from sneakers to high heels and elegant footwear for men and women. He also provides his design services for apparel, leather goods and fashion accessories. Among his main customers BALLY, GEOX and Diesel.

In 2013 Yong Bae Seok created a very distinctive graphic pattern and he launched his own brand, CAMOTARTAN. For the Spring-Summer 2014 season the designer has created a capsule collection of bags in collaboration with GEOX that will be distributed in the most important retail shops in the world. Working on the project CAMOTARTAN he will soon enrich the brand with other categories.