On the eve of the 2010 Olympic and Paralympic Winter Games, in a desire to create a unifying symbol, the Francophone community of British Columbia has taken steps to develop a British Columbian Francophone brand.The emblem represents a butterfly fluttering its wings. The colours are fresh and vibrant like the forests, water and sky in the province’s landscape. The butterfly’s wings form a heart, the source of vitality and expression.

This dynamic and friendly emblem evokes pride and is perfectly suited to the environment that it represents.

Maintain links of cooperation and exchange with other organizations having
similar goals.

Make a positive and lasting contribution in the community, economically,
socially and culturally.

VALUES

The values upheld by the AFN reflect the know how that the organization wishes to project and relate to its organizational culture. These values are honesty, respect, openness, pride in being Francophone, helpfulness, and generosity.

Principles represent the organization’s know how and preferred approaches to operating procedures. The principles are co operation, partnership, democracy, and organizational ability.

VISION

An organization’s vision defines the world in which it wishes to operate. Its purpose is to inspire and encourage loyalty among its members. A vision is what guides the work and reflects the association’s values and principles. [As per the AFN's Strategic Plan 2009-2014], in 2014, the Francophone and Francophile community of the greater Nanaimo region, comprising children, youth, adults, and seniors, is united and evolves, with joy and cheer, into a society where French is more visible and has access to a range of activities provided by a stable team of directors, permanent employees, and employees in adequate office space that meets its needs.

The dogwood is the symbol of British Columbia. The lines represent
the sea and the rise in the lines suggests the Rockies Mountains. The fleur de
lys symbolizes the francophone community, while the dogwood flower is
also part
of the fleur de lys. British Columbia is enriched
by its francophones. The fleur de lys points
to the sun,
and where is sun, there is life and
hope.