Our definition of organic food is food which is produced using environmentally and animal friendly farming methods on organic farms. These methods are legally defined and any food sold as 'organic' must be strictly regulated.

Organic farming recognises the direct connection between our health and how the food we eat is produced. Artificial fertilisers are banned and farmers develop fertile soil by rotating crops and using compost, manure and clover.

Organic beauty products approved by us require the maximum amount of organic ingredients, minimum synthetic ingredients, minimum processing of ingredients and clear labelling so that consumers can make an informed choice.

"I think we all have a duty to step as lightly and kindly on the planet as we possibly can. Farmers also have a responsibility to provide the best, mineral and vitamin rich nutrition they can. Organic principles are a good place to start."