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Is Creating Your Own Podcast Actually Worth It?

It’s never been easier to launch your own show. But it’s tough to persist when you’re speaking to an audience of one. We asked the pros to debate both sides of the question

By

Matthew Kitchen

Feb. 22, 2018 12:20 p.m. ET

Yes, It’s Worth It

Podcasting is growing fast, and you can get in easily: There’s minimal equipment to buy, no gatekeepers to hold you back or complicated software to learn, no $200-million budgets necessary. A mere $200 will suffice if you have an interesting idea for a show and a quick wit, if you work hard and keep your expectations low.

“Finding success in podcasting has to be secondary. If you’re getting into it for the success or the money, the industry isn’t quite there yet,” said Matt Gourley, host of the behind-the-scenes...