]]>Getting B2B Sales Teams to Embrace Ecommercehttps://www.practicalecommerce.com/getting-b2b-sales-teams-to-embrace-ecommerce
Tue, 23 Jul 2019 17:21:44 +0000https://www.practicalecommerce.com/?p=179728A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. In this post, I will share a 10-step approach for getting a B2B sales team to embrace ecommerce.

]]>Live Chat Is Critical for B2B Ecommercehttps://www.practicalecommerce.com/live-chat-is-critical-for-b2b-ecommerce
Wed, 22 May 2019 13:36:59 +0000https://www.practicalecommerce.com/?p=176054Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of building a successful live chat program.

]]>Essential Guide to Ecommerce Punchouthttps://www.practicalecommerce.com/essential-guide-to-ecommerce-punchout
Fri, 22 Mar 2019 15:25:11 +0000https://www.practicalecommerce.com/?p=172160B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success.

]]>How to Optimize B2B Landing Pages for New Leadshttps://www.practicalecommerce.com/how-to-optimize-b2b-landing-pages-for-new-leads
Thu, 24 Jan 2019 14:44:14 +0000https://www.practicalecommerce.com/?p=168866B2B products and services are often complex. Closing the sale frequently takes time, with multiple interactions. Landing pages can capture leads and start the conversation. In this post, I'll address eight ways to generate the most leads from B2B landing pages.

]]>6 Ways to Improve Ecommerce Site Searchhttps://www.practicalecommerce.com/6-ways-to-improve-ecommerce-site-search
Fri, 23 Nov 2018 15:13:38 +0000https://www.practicalecommerce.com/?p=165243Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I'll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C.

]]>4 Expectations of B2B Ecommerce Customershttps://www.practicalecommerce.com/4-expectations-b2b-ecommerce-customers
Thu, 26 Jul 2018 20:37:32 +0000https://www.practicalecommerce.com/?p=157768It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered.