Need for Speed: The Run shoes a great fit, says Adidas

Play a driving game with running while wearing running shoes and sitting

Electronics Arts has announced a partnership with Adidas to produce a limited edition run of exclusive Need for Speed: The Run branded Superstar shoes. Billed by EA as “iconic,” the adidas shoes will also appear on the feet of NFSTR’s protagonist Jack Rourke in the upcoming story-driven racer.

The first 50 pairs of the limited edition Need for Speed: The Run shoes will go on sale on October 10 at the adidas Originals Chicago store. The first ten people to buy a pair will receive a ticket to a “kick-off” event on October 12, featuring DJ Neil Armstrong and Kids These Days and hands-on time with the game.

A second kick-off event is scheduled the adidas store in San Francisco. On October 22, the first 20 people to pick up a pair of NFSTR shoes will receive a ticket to the event scheduled for October 27 at the store, where Mick Boogie will be headlining the event.

“When we heard about Need for Speed The Run, we felt like it was a great fit with our brand and our core consumer, as Need for Speed shares our same vision of striving to be the leading lifestyle brand in their respective industry,” said Simon Atkins, head of Sport Style Division at adidas North America, in a prepared statement.

Need for Speed: The Run is scheduled to release on November 15 in North America for the Xbox 360, PlayStation 3, and PC. If you happen to get a pair of these limited edition NFSTR shoes, you can look forward to playing a driving game with running while wearing shoes and sitting when November rolls by.