Apple rumored to be making a bid for Hulu

Apple, which is sitting pretty on an Uncle Scrooge-sized pile of $76.2 billion in cash, is rumored to be eyeballing making a bid in the upcoming Hulu auction. Apple is currently the world's second largest company, and surely figures it needs to put that cash to use, especially with an enterprise as tantalizing as the Hulu video service is. Hulu would add a subscription service to Apple's portfolio, which, valuable as it is on its own, could potentially flourish within the highly-insulated and interconnected tech ecosystem Apple has put so much work into creating. Hulu also offers Apple an excellent opportunity to jump headlong into the subscription-based streaming video marketed that's been dominated with much aplomb by Netflix until that company's recent dust-up with subscribers over upcoming rate changes.