I am the Founder and CEO of a sales and marketing recruiting firm by the name of KAS Placement as well as a published author. To learn more about me, please feel free to visit our corporate website: or follow me on Google+: Ken Sundheim Google+

Changing the Way the Entrepreneur Thinks

There are two ways to look at life, one’s business and the rejection and disappointments that come with the game of small business. The first is to imagine the worst and be prone to depression when we encounter each roadblock. The second is to look at hurdles in business as a temporary setback and to leverage that disappointment into action rather than stagnation.

Ken Sundheim CEO of KAS Placement sales recruiters

It should come to no surprise as to which thought processes is more beneficial. Businessmen and women who think positively will sell more effectively, receive higher revenue yields and enjoy the pleasure of less stress. During their quest to reach their goals, optimists know that rejection will happen, though they also believe that rejection is one step closer to a successful outcome.

Conversely, pessimists can crumble at even the most minor setback. They expect the worse; worry in their life is rampant. Their stress is consistently high and their pay is much less robust. At the same time, their expectations, self-confidence and, subsequent performance remain low.

Luckily, your thought process and fortunes can change. It just takes some practice.

The first route to building a more efficient, fruitful company is to change your frame of mind. Begin to think more positively. While it’s easier said than done, here’s how to do so.

1. Check Your Worrying – Pessimists often worry about everything and anything they can. When they have a productive sales call, they feel that it is a fluke. When they receive a contact, they worry that the agreement will somehow be taken away from them.

Though, for anyone, worrying does absolutely no good. It lowers focus, it erodes one’s ability to connect with clients and needlessly makes a day unpleasant.

One of the best exercises to stop worrying and begin to think positively about one’s small business is to do the following:

- Catch yourself worrying and ask as to whether your time could be spent productively somewhere else.

- Write down all the times you’ve worried about this particular outcome and determine when, if ever the outcome you’re concerned about has ever come true.

- Have contingency plans. Write down a list of solutions and actions you could take if what you’re worrying about become reality. Naturally, this will mitigate your concerns.

Ex: If I don’t get the bid from company x, I will _______, _________ and ________ to make up the revenue loss.

2. Learn to be Self-Reliant

Emotional dependency comes out of our need to be right and our need to get approval. Often, entrepreneurs look to outside sources to validate their worth which is a very poor habit.

It even becomes more detrimental when that source isn’t as successful as they let on.

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