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From Research to Reality: three years of applying the Science of Engagement

Wednesday 16 September, 2015

In our Science of Engagement research in 2012, we canvased the opinions of three leading academics to identify the fundamental drivers of engagement. We have since worked closely with behavioural insights practice Canvas 8 and our sister research agency KRC to develop a quantitative methodology that has helped us measure how brands, issues, employers and even cities engage their audiences against each of the 19 Elements and 10 Principles of engagement we identified in the original award-winning research.

We’ve since drilled down further into The Science of Engagement and used it as the basis of a number of other projects, models and research for the benefit of our clients. The Science of Ingagement report, for instance, published in 2014 captured our insights into the dynamics of how employers in the UK engage employees.

Over the next three weeks we’ll be publishing four essays via our EMEA blog that shine a light onto some of the other applications of the Science of Engagement, and pull out some of the most interesting things we’ve learned about engagement in the past two years. The introduction is published today and you can view it here.

If the essays pique your curiosity and you’d like to know more about how the Science of Engagement is evolving, and how it relates to specific sectors, brands or industries, please get in touch with Adam Mack, Chief Strategy Officer, Weber Shandwick EMEA. We’ve got plenty more to show you.