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12 February 2015, 10:05 CET

The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.

It is the LEGO® philosophy that ‘good quality play’ enrichesa child’s life – and lays the foundation for later adult life. Webelieve that play is a key element in children’s growth and developmentand stimulates the imagination and the emergence ofideas and creative expression. All LEGO products are basedon this underlying philosophy of learning and developmentthrough play.

Only the best is good enoughTrue to its motto ‘Only the best is good enough’, the LEGOGroup has been emphasising the importance of high qualitysince 1932, where the founder Ole Kirk Kristiansen beganmaking wooden toys. High quality and safe products have remainedthe focal point for the LEGO Group throughout the years -and it still is. LEGO products are tested rigorously to live up to the strictest safety and quality standardsas well as our own high expectations. This approachhas made children and adults return to LEGO products timeand again.

Systematic creativityLEGO bricks are all part of the LEGO system, which essentiallymeans that they can easily be combined in innumerableways – and just as easily be dismantled. The more LEGObricks you have, the more fertile your creativity can become.The combination of a structured system, logic and unlimitedcreativity encourages the child to learn through play in awholly unique LEGO fashion.

A positive impactThe LEGO Group wants to leave a positive impact – be it inrespect to the Group’s stakeholders or the wider community.The LEGO Group is committed to caring for the environmentand the society that children will inherit, and to inspiring anddeveloping the builders of tomorrow.