Preview of Lee Odden’s Keynote at the 2017 Masters of B2B Marketing Conference

Tomorrow the Sheraton Grand Chicago Hotel will be swarming with marketers from all over the world attending the 2017 Masters of B2B Marketing Conference, hosted by ANA’s business marketing association. This conference brings together some of the top-performing professionals in the marketing industry to provide educational sessions to inspire marketers with impactful change for both brand and customers alike.

TopRank Marketing CEO, Lee Odden will give a morning keynote on Friday where he will uncover the importance of influencer marketing for B2B brands and provide insights into how brands can make an intentional effort to collaborate with the right influencers to better connect with targeted audiences.

Lee Odden says, “Influence plays a very important role across the entire customer journey; from awareness to consideration to purchase, all the way to retention and advocacy. Any B2B brand that is not taking the role of influence into consideration across the customer buying journey, is at a huge disadvantage.”

Session Title: Influencer Marketing: Hype or Hope for B2B?

Date & Time: Friday, June 2, 2017 – 10:15am-11:00am

Location: Chicago Ballroom – Sheraton Grand Chicago

301 E North Water Street

Chicago, IL 60611

Key Takeaways:

What influencer marketing actually means for B2B companies

How B2B marketers can catch up to and surpass B2C influencer marketing trends

How to integrate influence into an optimized, socialized and publicized content marketing mix