Being cast in such a big campaign "means a lot," Idrissi told BuzzFeed Life. "H&M is such a huge retailer, and to finally have someone Muslim in hijab representing the brand is amazing to show."

Idriss told Fusion that H&M went to great lengths to make her comfortable on set.

“[H&M] asked how much in terms of neck I could show, but to be honest they were very respectful,” she said. She was given a private dressing area and a female assistant to help her during the shoot.

“If the cameramen noticed something not quite right, they would call a woman over to fix me. One of the watches was dangling in the wrong way, and rather than just twisting it on my wrist, the cameraman asked a woman to come over. It just showed that little bit of respect.”

She's also included in H&M's "Close the Loop" video, which aims to encourage people to recycle their clothes.