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30 a-e-mag.com • A&E AUGUST 2018
USE YOUR LASER
TO CUT MORE…
Stahls' recommended Polyurethane
(PU) heat transfer materials:
CAD-CUT
®
Fashion-FILM
®
CAD-CUT
®
Glitter Flake
™
CAD-CUT
®
Premium Plus
™
AE0118
Learn more by visiting
blog.stahls.com/laser-cutter
stahls.com | 800.478.2457
espanol.stahls.com | 800.521.4384
Expand your apparel decoration
offerings by using your laser system
with Stahls' CAD-CUT
®
Heat Transfer
Materials. It's now easier than ever
to achieve photo-realistic details
without the task of weeding.
quality product of any decorating tech-
nology. Most every business needs a great
name badge. The material cost of a Chrom-
aLuxe 2-by-3-inch clear gloss name badge
with magnetic finding is less than $2.50
and can easily sell for $8 or more. Name
badges are the only product that I can think
of that you only need to sell once and then
you just take reorders.
I recommend you sublimate your
reorder information on the back side along
with important information for the busi-
ness, such as a mission statement or emer-
gency contact information. The back side
does sublimate well enough for this. For
the front side, I recommend you reserve the
lower third of the name badge for current
specials or promotions. For example, for the
B&B, put something like, "Ask me about
the local ghost tours!" By turning the name
badge into a walking billboard, the business
will value it higher, and for you, they will
likely replace the badge more often with a
new promotion.
Taken together, all these strategies
should help maximize your profits. One
interesting side effect is that they should
also greatly help with client retention, that
is, keeping the competition away. If you
are focused on being your clients' partner
with outstanding service and value, then
your bottom line will show it.
Take photos of all the products you
have produced and display them on
a flat screen monitor where your
customers can see them.
By turning a name badge into a walking
billboard, the business will value it higher,
and they will likely replace the badge more
often with a new promotion.
A&E