One of the few promising young tennis players in Australia, Brydan has the hopes and dreams of the tennis community on his shoulders. Go here for a view of his profile: http://www.tennis.com.au/pages/Play…=1047&id=4
For a look at the direction we're heading check our Roger Federer's apparel: http://i9.ebayimg.com/07/i/000/d5/30/e2d5_1.JPG
The target audience is:
- young fans - young players, fans and 'tennis groupies' who will want to follow his career
- prospective sponsors - sponsors and sponsorship managers who want to know that Brydan has a professional approach to his career all the way down to his brandingThe identity needs to be clean, modern, sleek, striking and powerful. Some kind of icon that can be re-used independently of the text as a branding element is required and should center around the initials "BK."
Other than this â€“ the brief is completely open. We have no colour preferences (but the logo should work in black+white) or font preferences - although sans-serif is probably appropriate.