Snapshot: Stewart Alsop has written an open letter to Musk, expressing his unhappiness over the launch event.

Tesla Motors, world renowned all-electric sports car and luxury sedan manufacturer is in the news for all the right and the wrong reason. While Tesla Motors recently became a household name in India after our Prime Minister, Narendra Modi, visited the company's facility in San Jose, California, a recent incident involving an angry Tesla X customer created a bad PR for the company.

Tesla Model X is the latest Sports Utility Vehicle from the American car manufacturer, which, according to Elon Musk, founder and CEO of Tesla Motors, is the most difficult car in the world to build and so advanced that it shouldn't have been built in the first place. Stewart Alsop has written an open letter to Musk, expressing his unhappiness over the launch event.

More than 30000 customers booked the Tesla Model X for 5000 USD and Aslop was among the many who attended a private launch event on 29th September. Alsop said that Musk “should be ashamed” of himself, raising his voice over the ill-managed launch event. The all-electric crossover received rave response from the prospective buyers.

The event started almost two hours late than the scheduled time because of Elon Musk himself. Aslop said, first of all, “starting a 7:00pm event at 8:50pm is simply unacceptable, particularly when the invited guests are actually your customers” and he “should have apologized right then (at the beginning of the event), but you didn’t.”

Alsop adds to the letter, “at 9:00pm, two hours after arriving mostly just to see a Model X up close, I left”, because “I was angry. I feel like I was mislead and mistreated. I had been handed a badge that would let me test drive the model, but my badge number was 1,344. If you started the event one hour and 22 minutes late, I could only imagine that having 1,343 people in front of me to test drive a Model X would have kept me there until, I don’t know, 2:00 AM. I made a tactical decision to give up early without ever actually seeing a Model X.”

“I never did see the Model X. I still really want one. It’s doors open like this! It’s a computer, disguised as a beautiful car, just like I want. It probably won’t matter that you screwed up this event completely. It would still be nice if you showed some class and apologized to the people who believe in this product,” he further added.

It will be interesting to see how Elon Musk, who is known for his openness in responding to such issues, will react to this letter.