What could possibly go wrong as people run around hunting down little digital creatures while staring intently at their phones? Here's one thing. On Wednesday, two men fell off a cliff near the ocean in Encinitas, California, while playing Pokemon Go.

One landed on the bluffs 50 feet (15 meters) below, and one landed all the way down on the beach about 80 feet (24 meters) down. Encinitas Fire and Marine safety responded to the cliff rescue.

The man who fell to the beach told sheriff's deputies the two were playing Pokemon Go when they had the accident, according to The San Diego Union-Tribune. The rescue required ropes and harnesses to remove the man from the bluff.