Rock-pop band OK Go will stop by Solana Beach on their West Coast tour, playing songs from their EP and yet-to-be released fourth album

Tim Nordwind, bass player for the band OK Go, is very aware that the rock alternative group has become “just that video band.”

The upbeat, highly visual four-man band will be playing Thursday, July 24, at the Belly Up, where they will be playing songs from their new EP, “Upside Out,” as well as from their yet-to-be-released fourth album.

OK Go recently released their video for “Writing on the Wall,” a catchy, experimental single that serves as a template for the aforementioned album “Hungry Ghosts,” which will be released in October. The video is a thrilling mess of optical allusions, much like a moving house of mirrors.

The American band is most widely known for the music video of the 2005 hit “Here It Goes Again,” widely referred to as “the treadmill video.” Love ’em or hate ’em, there’s no denying that the visual components of their music videos are entertaining and creative. In many ways, these productions are a part of the band, and can become just as important as the music.

“We sometimes spend six to eight weeks at a time on these videos, so it’s a different experience than (what) a lot of bands go through: a director comes up with a concept and they get a production company to (fund) the whole thing, and on the final day the band comes in for a couple of hours and shoots and that’s it,” Nordwind, 38, said by phone from San Francisco. “(We do) everything from working on the concepts to the (video) direction. It’s a collaborative and all-inclusive project for us. We work on videos the same way we work on our records.”

OK Go with Miles Hendrik

In terms of the new album, the mesmerizing “Writing” video is a good indicator of what fans will be seeing/hearing.

“We started with a lot of traditional production ideas … but also a lot of chopping up of the music (via) computer (before) shoving it all back together in a way that sounds unique to us,” he explained. “It feels nostalgic, but in a modern way, and (there are) surreal aspects to the way it feels and sounds.”

“Upside Out (EP),” released last month, may be more experimental than usual, but it doesn’t betray the perky, feel-good pop tone of older beloved tracks like “This Too Shall Pass,” from 2010's "Of the Blue Colour of the Sky" album.

In Nordwind’s words, the band’s newer music features “sound production that (will) make your ears wonder what you just heard.”

OK Go was already formed in theory when Nordwind was 11 years old. The bassist met current frontman Damian Kulash, who was 12 at the time, at an arts camp in Michigan.

“We swore ... that we were going to start a band together someday,” Nordwind said.

Since then, OK Go has won a Grammy for Best Music Video (“Here It Goes Again”), had their songs featured in a number of video games, and created their own label, Paracadute.