Within this brand

lives the essence of our university.

Together We Will Bring It to Life

We are all stewards of a new Richmond brand that defines a distinct way to tell our story. While the many strategies we employ to showcase our personality continue to evolve, this identity is rooted in what’s already within us — the ambition, confidence, and determination that make us all Spiders.

The resolve and dedication that helped build this platform — and the new elements that help us differentiate our University — are clearly reflected in our process and the communications we create to give voice to our story.

How We Tell Our Story

This narrative is built on three foundational brand pillars: ambition, curiosity, and determination. These traits highlight the spirit of the community and underscore what makes our University so unique.

Our communications shine a spotlight on these talents. Each expression shares our Spiders’ many achievements and celebrates the noteworthy results of a University working in tandem with its remarkable community.