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Posts Tagged ‘Marketing’

Introduction: A recent phenomenon shows an increase interest of visitors from India in European countries that have been portrayed in their beloved Bollywood films. “Zindagi Na Milegi Dobara” (2011) is one of the most successful Bollywood films in India and a perfect example of film-induced tourism. This film features some popular

Content: This paper discusses the launch of Film Commissions by local governments in the last twenty years, as a result of the recent awareness of the benefits of cultural activities for territorial development. It focuses on a research carried out by the University of Lugano on

Content: Recognises all of the films shot in Andalucia and encourages visitors to try and find the locations. Availability: Collection: cinema and tourism in the province of Almeria. The brochure is available here.