Business is hard. You should get paid well for your efforts.

Mark Stiving

Welcome! I love Pricing.

My pricing accomplishments include: a Ph.D. in pricing (actually marketing) from U.C. Berkeley; a position teaching pricing for 4 years at Ohio State; consulting with several companies on pricing projects; author of “Impact Pricing: Your Blueprint for Driving Profits”, worked as a pricing executive in the semiconductor industry, and created a pricing course. I’m currently an instructor for Pragmatic Marketing teaching several career changing courses including one called Price.