Upper Deck offers an exciting array of Yu-Gi-Oh! TRADING CARD GAME products to kick off this
holiday season with the Yu-Gi-Oh! TCG Collectible Tins (September) and Master Collection,
Volume 2 (October). Anticipated to be the hottest-selling toys of the season, the new Yu-Gi-Oh!
TCG Collectible Tins and Master Collection gives the Yu-Gi-Oh! TCG collectors a chance to
collect previously released boosters, brand new cards and powerful variant cards. Additionally,
Upper Deck will release the newest Yu-Gi-Oh! TCG expansion set Elemental Energy (November),
complete with new Fusion Monsters from the new Yu-Gi-Oh! GX animated series, and Warrior's
Triumph (November) -- the newest Structure Deck of the Yu-Gi-Oh! TCG collection.

Upper Deck adds sparkle to this holiday season with the exciting Winx Club Magical Fairy Game,
and the second installment of the Winx Club Comic Magazine (currently available), which features
an exclusive Winx Club game card album. Made especially for girls, the Winx Club Magical Fairy
Game and comic magazine follows the adventures of the five fashion savvy teenage girls -- Bloom,
Stella, Musa, Flora and Tecna -- as they use special powers to transform into magical fairies
and save the universe.

A perfect gift for Marvel comic fans, Upper Deck will release the Avengers(TM) Deluxe Collector
Deck Boxes (November) featuring Marvel's most powerful team of super heroes. Each deluxe collector
deck box will contain four expansion packs of the Avengers booster packs, four metal deck boxes
to store competitive decks, four variant Extended Art cards, and a case to store all four deck
boxes featuring exclusive artwork by legendary comic artist Alex Ross. Additionally, Marvel fans
can also purchase spectacular artwork by Ross with Upper Deck's first release of the newly
launched fine arts collection -- "The Avengers" as featured on www.fineart.upperdeck.com.

Powering up this holiday season are Upper Deck's new Justice League of America(TM) Deluxe Collector
Deck Boxes (November), featuring the World's Greatest Super Heroes(TM). Each deluxe collector
deck box will contain four Justice League of America booster packs, four metal deck boxes to
store competitive decks, four variant Extended Art cards, and a case to store all four deck boxes,
which also features exclusive artwork by Ross.

Lastly, this year's holiday line-up would not be complete without Upper Deck's power-house full of
sports collectible trading cards and poker collection. Perfect for sports enthusiasts, Upper Deck
offers: the latest from the MLB and NFL ESPN (MLB set currently available, NFL available in November)
card sets featuring an action-packed assortment of today's favorite MLB and NFL athletes, and
ESPN personalities; MLB and NFL Mini-Jersey (currently available) card sets featuring an exclusive
collection of replica mini jerseys of current and legendary players; and the highly-sought-after
Upper Deck Poker Collection (Fall), featuring an assortment of MLB, NBA and NHL team-branded chips.

PRODUCT DESCRIPTIONS:

Yu-Gi-Oh! TRADING CARD GAME Collectible Tins

Duelists can now stack their Decks with a collection of booster packs designed to increase complexity
and power during monster Dueling matches. Each unique Yu-Gi-Oh! TRADING CARD GAME Collectible Tins
offers an assortment of the game's top-selling booster packs, which include Dark Beginning 1, Dark
Revelation 1, Soul of the Duelist, The Lost Millennium, and Flaming Eternity. In addition, each
tin will include one of six new cards, and feature the likes of "Gilford the Lightning,"
"Panther Warrior," "Exarion Universe," "Rocket Warrior," "Dark
Magician Girl," and "Vorse Raider" on the tin. SRP: $19.99.

Yu-Gi-Oh! TRADING CARD GAME Master Collection, Volume 2

The new Master Collection gives Yu-Gi-Oh! TCG collectors a chance to collect previously released
boosters and new variant cards. This highly collectible set includes six exciting Yu-Gi-Oh! TCG
boosters in a stylish, rainbow-colored, Egyptian-themed storage portfolio. Each folder will include
Pharaonic Guardian, Magician's Force, Dark Crisis, Invasion of Chaos, Ancient Sanctuary booster
packs, Exclusive Pack 1, and six variant cards -- one from each set. SRP: $34.99.

Duelists can fuel their Decks with infinite power this holiday season with the new Elemental Energy
expansion pack. The power of the Elemental Heroes gets stronger with two new recruits, and four
incredible Fusion Monsters, which gives existing Decks the ultimate boost. Monsters from the Dark
World won't be easily dismissed by opponents as they await command. Elemental Energy will be available
to participating retail and hobby stores nationwide in November. SRP: $3.49 each pack; $9.99 each box
(SE).

Yu-Gi-Oh!TRADING CARD GAME Warrior's Triumph Structure Deck

Upper Deck Entertainment (UDE) takes the Yu-Gi-Oh! TCG Structure Deck to the next level with the new
Warrior's Triumph Structure Deck. The new Structure Decks are a competitive themed decks modeled
after popular decks in Japan. Warrior's Triumph is the fifth Structure Deck series and is anticipated
to be one of the most popular. Tournament-ready right out of the box, each deck includes staple cards
for experts and beginners alike to use in their quest to become "The King of Games." Each
structure deck contains 40 cards, one Rulebook, and one Game Mat. Each Deck will contain one Ultra
Rare card and a Dueling Guide to help beginning and expert Duelists improve their current Decks.
SRP: $9.99.

WINX CLUB MAGICAL FAIRY GAME and WINX CLUB COMIC MAGAZINE WITH GAME CARD ALBUM

Now available at participating retail outlets nationwide, two-player starter set includes two 30-card
starter decks, magical fairy rings, a play-mat, a scoring wheel with usable hair bands, and a glitter
die all encased in a stylish Winx Club tin. The new Winx Club Comic Magazine highlights the fabulous
Winx Club and their whimsical adventures. The bi-monthly magazine includes 40 pages of graphic novel
content and over 10 pages of entertainment-related stories centering on fashion, technology, music,
friendship and fun. This current issue will include an exclusive interview with Winx Club siren Stella,
and a free Winx Club game card album. SRP: $14.99 each starter tin; $3.99 each blister pack; and $4.99
each comic magazine/card game folder.

DC COMICS TRADING CARD GAME DELUXE COLLECTOR DECK BOXES - VS. SYSTEM

Upper Deck invites comic and gaming fans to join the Justice League of America and fight the
machinations of the Injustice Gang. The perfect gift for comic book and trading card game fans
alike, the unique collector deck box set features art by renowned comic book artist Alex Ross,
Extended Art foil cards, and Justice League of America expansion packs. The deck box is an ideal way
to get started with the Vs. System(TM) or to expand existing collections. The DC Comics TCG is an
easy-to-learn, fast-paced game that provides exciting, strategic gameplay while capturing the flavor
of the DC Comics Universe. The game accurately represents the super powers and histories of DC
characters, and as a Vs. System game, is fully compatible with other Vs. System releases. SRP: $29.99.

MARVEL TRADING CARD GAME DELUXE COLLECTOR DECK BOXES - VS. SYSTEM

Based on Marvel's "Avengers," the Vs. System's Avengers collector deck box set showcases
the some of the most dynamic characters Marvel Super Heroes of all time as they continue their fight
against the greatest threats to humanity. The perfect gift for comic book and trading card game fans
alike, the unique collector deck box set features art by renowned comic book artist Alex Ross, Extended
Art foil cards, and the Avengers expansion packs. The collector deck boxes are an ideal way to get
started with the Vs. System(TM) or to expand existing collections. The set features the "Squadron's
Supreme," which include Captain America, Thor, Iron Man, and others rallying to the call -- not to
mention signature teams such as: the Avengers, who draw the strengths of their inspiring leaders and
ever-ready reservists; the Thunderbolts -- earth's villains in disguise, with seemingly harmless
characters who grow into deadly threats; the Masters of Evil -- the same villains unmasked whose
characters give you new and interesting ways to use your resource points; and Squadron Supreme --
powerful heroes who reward you for aggressive use of your cards in hand. SRP: $29.99.

UPPER DECK POKER COLLECTION

Sports and poker fans can now enjoy one of the most popular games today with Upper Deck's new
MLB (October), NBA (November) and NHL (November) Poker Collection. This collection includes two
decks of casino-quality cards, five dice and a 500 high quality 11.g clay chips that feature team
logos from various NBA and NHL clubs, and all 30 MLB teams. All product comes packaged in a
superior-quality, rounded-corner aluminum tournament case, making it easy for anyone who wants
to take their game on the road. SRP: $129.99.

New for the 2005 baseball and football seasons, Upper Deck delivers an exciting new product that
features a replica mini MLB and NFL jerseys in every pack of cards. Sports fans can look forward
to collecting wool jerseys of legendary players and an autographed mini jersey of a veteran MLB
and NFL player. Each set will consist of approximately 30 different players' home and away jerseys,
including 22 of the greatest in the leagues today such as Peyton Manning, Julius Jones, Donovan
McNabb and Michael Vick, and nine legendary retired baseball players such as Babe Ruth, Jackie
Robinson, Ted Williams, and many more. SRP: $6.99 each pack.

Earlier this year, Upper Deck -- the worldwide trading card and collectibles leader -- joined forces
with the undisputed leader in sports programming to create a completely unique product offering
available to all sports fans alike. Lucky collectors will find memorabilia and jersey cards, signature
cards of current and retired MLB, NBA and NFL players, and of various ESPN personalities such as
Chris Berman and Stuart Scott. In addition, sports fans can look for ESPN-themed cards in every
pack celebrating 25 years of ESPN such as "Web Gems," "ESPN The Magazine Covers,"
"SportsCenter," "ESPY Award Winners" and "Sports Century" cards, to
name a few. SRP: $2.99 each pack.

The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers
a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and
entertainment enthusiasts.

About Yu-Gi-Oh!(TM)

The object of the Yu-Gi-Oh! TRADING CARD GAME is to win a Match (which consists of three Duels) by
reducing an opponent's "life points" from 8,000 to zero. This is accomplished through a
series of turns using a Deck with a minimum of 40 cards and a combination of strategy, skill and
luck. Three main types of cards are used in Yu-Gi-Oh! TCG: Monster Cards, Spell Cards and Trap Cards,
with each category being further divided into sub-categories. For more information on the Yu-Gi-Oh!
TRADING CARD GAME or Upper Deck Entertainment, please visit www.yugioh-card.com or www.ude.com.

Konami has shipped over 4 million units of Yu-Gi-Oh!(tm) videogames in North America since the series'
debut in March 2002 including: Yu-Gi-Oh!(tm) Forbidden Memories for Sony PlayStation(R), Yu-Gi-Oh!(tm)
Forbidden Memories Premium Edition for Sony PlayStation(R), Yu-Gi-Oh!(tm) Dark Duel Stories for Nintendo
Game Boy(R) Color(tm), Yu-Gi-Oh! The Eternal Duelist Soul for Nintendo Game Boy(R) Advance(tm),
Yu-Gi-Oh!(tm) Dungeon Dice Monsters for Nintendo Game Boy(R) Advance(tm), Yu-Gi-Oh!(tm) The Duelists of
the Roses for Sony PlayStation(R) 2, and the recently released Yu-Gi-Oh!(TM) Worldwide Edition Stairway
to the Destined Duel for Nintendo Game Boy(R) Advance(tm). The games are recognized for the deeply
strategic and challenging gameplay based on the mega-popular Yu-Gi-Oh! universe.

The Yu-Gi-Oh!(TM) franchise is based on the Yu-Gi-Oh!(TM) comic series from artist Kazuki Takahashi that
first appeared in Japan in 1996. It is currently being serialized in SHONEN JUMP, the monthly manga
magazine published by VIZ, LLC. The comic spawned a hit cartoon TV show, a top-selling collectible card
game, several videogames and other licensed merchandise. Yu-Gi-Oh!(TM) follows the adventures of Yugi,
a young boy who possesses the "Millennium Puzzle" that allows him to transform into the
"Game King" whenever he is challenged.

4Kids Entertainment Inc. manages the merchandising and television rights to Yu-Gi-Oh!(TM) in the United
States. The animated series, Yu-Gi-Oh!(TM) King of Games is broadcast 11-times per week on Kids WB.

About Konami Corporation

Konami Corporation is a leading developer, publisher and manufacturer of electronic entertainment
properties, specializing in the home video game market. Konami Corporation's action and adventure
titles include the popular franchises Metal Gear Solid(R), Silent Hill(R) and Castlevania(R), among
other top sellers. The latest information about Konami can be found on the Web at www.konami.com. Konami
Corporation is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami of America,
Inc. in the US and Konami of Europe in Frankfurt, Germany. Konami Corporation, the parent company of Konami
of America, Inc. is traded in the United States on the New York Stock Exchange under the ticker symbol KNM.
Details of the products distributed by Konami of America, Inc. can be found at www.konami.com/usa.

About Rainbow Media

Rainbow S.r.l. is a leading European animation producer with an award-winning team including animation
directors, scriptwriters, story-editors, senior 2D&3D animators, special effects operators plus a fully
dedicated sales and licensing department. Do visit the Rainbow S.r.l. web site for further information:
www.rbw.com.

About DC Comics

DC Comics, a Warner Bros. Entertainment Inc. division, is the largest English-language publisher of comics
in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These
DC Super Heroes and others have starred in comic books, movies, television series (both animated and
live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' web site is
located at www.dccomics.com.

DC SUPER HEROES and all related characters and elements are trademarks of and (C) DC Comics.

About Marvel Enterprises, Inc.

Marvel Enterprises, Inc. is a leading global entertainment licensing company with the world's largest
character library of more than 4700 properties, which have entertained generations for over 60 years.
Principally focused on licensing Marvel has talented creative teams in its Consumer Products (licensing),
Marvel Studios, Marvel Comics and Toy Biz divisions. These divisions support the development of a broad
range of entertainment (film/television/dvd), consumer products, toys, comics/trade paperbacks and
promotions based on the Marvel characters. Visit http://www.marvel.com for more information.

Except for any historical information that they contain, the statements in this news release regarding
Marvel's plans are forward-looking statements that are subject to certain risks and uncertainties,
including a decrease in the level of media exposure or popularity of Marvel's characters, financial
difficulties of Marvel's major licensees, delays and cancellations of movies and television productions
based on Marvel characters, poor performance of major movies based on Marvel characters, toy-production
delays or shortfalls, continued concentration of toy retailers. These and other risks and uncertainties
are described in Marvel's filings with the Securities and Exchange Commission, including Marvel's Annual
Reports on Form 10-Q, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K. Marvel assumes
no obligation to publicly update or revise any forward-looking statements.