Though considered nothing more than mere signage by the artists who created them, sideshow banners have come to embody the curious and quirky spirit of early circus and freak show Americana with their colorful and exaggerated promises of sword swallowers, magic, mermaids, bearded ladies, five-legged cows, two-headed calves and much more all alive for your shock and amazement inside for just five cents!

Fred G. Johnson is considered to be one of the finest sideshow banner painters in the history of the circus and sideshow world. He had a 65-year career of banner painting, creating many works that are still prized by collectors and museums around the world. He worked for the O. Henry Tent and Awning Company in Chicago for 40 years from 1934 – 1974.

Known as the ‘Picasso’ of circus art, Fred G. Johnson designed advertisements for the Century of Progress Exposition, the 1933 World’s Fair held in Chicago, the city’s old White City and Riverview amusement parks, traveling shows throughout the country, and all the great circuses, including Ringling Brothers, Barnum & Bailey and the Clyde Beatty Circus.

His banners have been exhibited at the State of Illinois Building, some now hang in museums, and others were auctioned at Sotheby’s in New York.

A native of Chicago, Mr. Johnson started running errands at age 14 for the United States Tent & Awning Co. Banner painter H. D. Cummings was looking for someone to clean pots and do odd jobs and took Mr. Johnson on. The older man taught him to paint, something he learned well without any formal training in figure or scene drawing.

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Two headed calf

World’s smallest cow

Tanagra live mermaid

Sylvia, big footed girl

Spider Girl and Sponge Girl

Robert and Ralph, siamese twins

Professor Milo

Pinhead

Percy Pape

Ostrich girl

Obby Dobby

Wild European mountain sheep

Monkeys and porcupines

Master of magic

Master juggler

Father and daughter lobster family

The last mile Death Row

Jungle land voodoo torture

Human pin cushion

Human corkscrew

Harold Smith music from glasses

Half man

Half girl

Human frog baby, world’s strangest birth

Freak oddities

Falabella horse

Dwarf African goat

Dolly Reagan, half lady half baby

Defies death

Tomb of terror cemetery creep

Cavalcade od wonders, freaks past and present

Cardiff giant

Buried alive

Beared lady Brenda Beatty

Armless girl

5 legged cow

3 legged chicken

2 headed baby

Nellie the dog child

Fred Johnson was the oldest living sideshow banner artist until his death at 98 years old in 1990.

His works were exhibited in July of 1989 at the State of Illinois Art Center Gallery as Fred G. Johnson’s Sideshow Banners. They also hang in the circus museums in Baraboo, Wisconsin and Sarasota, Florida.

Among his banners auctioned at Sotheby’s in 1981 were Minnie Ha-Ha the Monkey Girl, Josephine the Electric Girl, Albert the Rubber Skin Man, The World`s Strangest Married Couple and Dickie the Penguin Boy.

We have a large collection of Fred Johnson banners too.. the 47lb rat, corkscrew man, half man,( which are pictured above) giant turtle and a few other advertising banners( Boscoe we think was a chimp ) would love to know what they are worth now… all Fred Johnson banners are in excellent shape… any info would be great.. thanks…. Carol

Hi Brent…. yes we are considering selling…… but are currently working out a price…. we have a lot of interest in our banners and would love to sell them as a complete collection and not split them up…
we paid $20.000 for the collection 25 years ago

We have a collection of 10 authentic banners by Fred G. Johnson at Hideaway Antiques in Toronto. These were from a Harold J. Potter sideshow “Comedy Magic Circus For Family Fun” and they are all in beautiful condition! This is because the sideshow ran for barely a year, then everything was neatly folded and put away.

People are welcome to come and admire them at our store, they are always amazed to see them. We also offer them for sale, some of the banners and pricing can be seen at 1stdibs.com if you type in “hideaway”.

If you are talking about old authentic banners, you are looking at thousands of dollars. These banners were used in every whether condition imaginable so they tended to deteriorate a lot over time. There are places to get reproductions, it’s all a matter of searching. Thanks for posting these pics!

[…] to his blog, this is model “Miss Crash of Studio Servitu painted in the naive style of the circus sideshow banner art of Fred G. Johnson.” The art is “meant to evoke the tarot card, ‘Le Pendu,’ or ‘The […]