In the world of Imaginationland, I open up my business. I sell comics, posters and remains of cremated Anakin Skywalker. I stage events bringing authors like Alan Moore, Frank Miller and Bruce Campbell to my store. I pay for their transportation, for their hotels. I buy them food. I kiss their butt in usual fanboy fashion.

10 people show up. Oops. Guess that sucks. Didn't realize people wouldn't turn out in a town of 2000 people, 50 miles from Minneapolis, to see these authors. I can't pay these guys except buy getting a loan and putting my shop as collateral.

Bear in mind I also have $200 statues of the Submariner, the Six Million Dollar Man, and Howard the Duck for sale and I can't figure out why I can't move them.I also have to pay the anti-social, potentially drug-addled employees just so they can afford comic books. I also take home comics I want to read and don't pay for them. I'm the owner, dammit! I should get to read the 10 comics Wolverine is in!