Once again, Meriden exhibited at the international show and proved to be as popular as ever with the visitors. The stand was inundated with valued existing customers coming along to spend quality time with their sales managers, as well as taking the opportunity to meet the wider team. In addition to the sales and marketing team, Meriden also had the technical team on hand to meet with customers and discuss in detail the more bespoke enquiries.

Meriden's stand also offered a platform for some of the sales managers from the other trading brands within the Anpario group, Kiotechagil and Optivite. This proved to be a great success and beneficial for all involved.

In addition to using the time to meet with customers, the stand also played host to prospective customers, looking to discover more about the products on offer. Orego-Stim, Meriden's flagship product, drew in crowds of people wanting to find out more about how the product could benefit their livestock and add value to their production systems.

Also in the limelight at the event was the Fusion Feed Safety Range. Meriden's range of toxin binders prompted enquiries from numerous keen prospective customers. With Dr Leon Broom, Senior Research and Development Scientist for the Anpario Group, on hand to provide additional technical support, customers were able to use the opportunity to their advantage.

With fresh, hot popcorn on offer and a competition offering the chance to win an iPad Mini, customers sought out the Meriden stand from the moment they entered the show.