Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

IXOS and Open Text Unveil IXOS 6 for Advanced ECM

IXOS Software and Open Text, providers of enterprise content management (ECM), have announced the IXOS 6 Suite, an ECM platform that is designed to enable corporations to securely and compliantly manage, archive, and retrieve enterprise content regardless of content type or format. IXOS 6 Suite will become a part of both companies' ECM solution portfolios, designed to address the full spectrum of enterprise requirements, from content creation through final archival and disposition.

IXOS 6 Suite includes an integrated set of content management, document management, business process management, and archiving solutions that allows enterprises to manage and leverage large volumes of disparate content within a single repository. By connecting departmental islands of information within an organization, IXOS 6 Suite creates one enterprise-wide stream of data to enable companies to universally access, manage and archive business critical content in real time, as well as improve business processes, reduce total cost of ownership and meet stringent regulatory compliance requirements.

The IXOS 6 Suite is designed to deliver a fully integrated, modular solution set for ECM strategies based on a core repository architecture that focuses on business requirements. This modular approach allows customers to buy and deploy ECM components together or individually at their own pace to gain efficiencies while building a scaleable ECM foundation for future needs.

At the core of this architecture is functionality that provides a single point of access to structured and unstructured data within an organization. The IXOS 6 Suite central repository system enables companies to store relevant content, along with its descriptive information (Metadata) such as author, creation date, and version in one place. The IXOS 6 repository gives enterprises the ability to securely share content across applications including SAP, Siebel, PeopleSoft, Lotus Notes, Microsoft Exchange and MS Sharepoint, regardless of whether the application is running on individual desktops. The IXOS 6 Suite will be generally available in May. Pricing is dependent on suite configuration and number of users.