Charlatan’s Main Man Creates New Breakfast Cereal, TOTES AMAZEBALLS

The NME is reporting that Charlatans’ front man Tim Burgess has teamed up with Kellogg’s to launch his own breakfast cereal. That’s not the only reason this article is in the “WTF” category, the cereal with be called TOTES AMAZEBALLS. It’s a cliche, but really, you can’t make this stuff up. Kellogg’s are producing the cereal, but it is unclear if it will end up on store shelves. Read on.

Kellogg’s read Burgess’ idea on Twitter and contacted him to ask if he wanted to produce it for real. “People have started to use that expression and it kind of gets up people’s noses, but it sounded to me like something Willy Wonka would come up with.” The cereal apparently tastes like Rocky Road and is supposed to help hangovers. We’re hoping they have choco-marshmallows, kind of like the ones in LUCKY CHARMS that you have to rehydrate with milk.

The singer added that you’ll be able to buy the cereal when he stages his ‘Tim Peaks’ café at this year’s Kendal Calling festival and that all the money he makes will go to David Lynch’s foundation, in honour of the Twin Peaks connection. The idea of a Tim Peaks cafe also started off as a joke suggestion on Twitter.

Replying to a question about where people could buy ‘Totes Amazeballs’, he said: “The people who put on Kendal Calling asked us to do Tim Peaks for real at their festival. It was a metaphorical diner until now but is going to be real. We’re going to serve Totes Amazeballs there – we didn’t want it to seem commercial and I’ve done work for The David Lynch Foundation. Seeing as we borrowed the Tim Peaks name heavily from him, we decided we’d give them all the money.”