Creating natural and minimalist products that benefit busy women are second nature to Kaia Naturals. Whether you are jet setting to your next adventure or attending your weekly yoga class, their products are the perfect companions for your hectic life. Cleansing cloths + charcoal deodorant = the healthy essentials. Each contain non-toxic and cruelty-free ingredients with a twist of true innovation! Created by Founder Mary Futher - a veteran beauty industry executive, she holds credits that include former product developer for Canadian drug retailer, Shoppers Drug Mart and a marketing executive at notable companies like Yves Saint Laurent, Revlon, and Elizabeth Arden. With the drive to start her own enterprise, she was determined to find the white space in a saturated beauty industry, which she discovered was the wipes category. As there was no natural alternative available from liquid to cloth, her first product, Juicy Bamboo Cleansing Cloths came to fruition.

We asked Mary Futher to provide a bit more insight on what makes Kaia Naturals such a unique brand.

Q: What inspired you to start your own business?

A: I was raised on a good skincare routine from the time I was a teenager and removed my makeup before bed each night. It became more exhausting to keep up with my routine after working long hours at the office, so I started to rely on makeup wipes more to get the job done. I worked at large multinational cosmetic companies such as Revlon, Yves Saint Laurent, and Shoppers Drug Mart, so I knew there were a lot of toxic chemicals in them and it really bothered me. I searched for a natural alternative and found none, so I decided to create my own.

Q: How do you feel your products are helping to change the organic/natural landscape?

A: I think our products are teaching people to live minimally and with little waste. I made the Juicy Bamboo Cleansing Cloths biodegradable because wipes are just so wasteful! You wipe off your makeup and you just throw them in the trash. A lot of women use them every day, so just think of all the waste that piles up eventually. You can put our Juicy Bamboo Cleansing Cloths in the compost bin or bury them in your garden.

Q: What is your favourite past-time when you aren’t working?

A: I visit local farmers’ markets to support small businesses and their efforts to provide fresh produce to their communities. I’m also working on a greenhouse right now, which I hope will become my second home.

Q: What sorts of trends are you seeing that you draw on in your collection?

A: I feel dietary trends and habits inform beauty quite a bit, which was why the juicy bamboo packaging is in the shape of a juice box. Not only does it go with the name of the product, but juicing has become a very popular diet. Natural substances are very popular in general due to the rise of the health-conscious consumer, which is why I decided to use bamboo charcoal in the Takesumi Detox Deodorant. Not only is it great for odour control, but it’s a natural ingredient that pulls out bacteria & toxins, naturally.

WE BELIEVE THE BEST WAY TO HELP ANIMALS IS TO HELP PEOPLE.

As a cruelty-free brand, Kaia Naturals believes it is very important to support and promote animal welfare, health and safety. Every year, Kaia Naturals donates 1% of their sales to the Community Veterinary Outreach, a charity dedicated to providing preventive veterinary education and care to the animals of those in need.

Bamboo Charcoal Deodorant Mini Trio Kit

$20.00 CAD

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TRAVEL-SIZED TRIO Kaia Naturals presents natural deodorant that works and the first Takesumi charcoal deodorant stick of its kind. Ta-keh-su-mee, known as bamboo charcoal, is a time-honoured Japanese secret for...