DNS is a critical element of your internet infrastructure, getting users, from customers to employees, to your online sites and digital services. Disruptions to your DNS infrastructure, from outages to performance degradation, threaten to undermine users' digital experience. Unfortunately, many organizations are stuck with first-generation DNS configurations or services, such as ISP providers, that don’t provide the resilience or advanced traffic management capabilities needed to support today’s modern hybrid cloud models. It’s time for organizations to rethink the strategic importance of DNS, infrastructure choices and the role DNS plays in hybrid cloud success.