An interesting and fairly new term being championed by ex-ustwo™ Global Design Director Joseph Macleod. All these products and services we design and set up: What happens when they finish? Or when we finish with them? Designing experiences for endings. A lovely idea I think (and reminiscent of Nat Hunter's 2012 Metaphwoar! talk).

A great behind the scenes from It's Nice That, showing the work behind a truly beautiful illustration of evolution. 'Evolution' being the longest running and most successful sequel franchise of all time, with the Marvel Cinematic Universe in a close second.