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About Landmark Harcourts Capital

The company is a leading marketer of rural properties and residential real estate throughout country areas. Rural property and real estate marketing is one of six activity areas for Landmark. The other activities are wool and livestock marketing, insurance, rural finance, and merchandise sales (including fertiliser).

Landmark services more than 100,000 rural customers through its nationwide network of branches, franchises, partnerships and agencies, with annual turnover of around $1.5 billion.

The company has been servicing the Australian farming community since its origins in 1846.

Background

Historical references suggest that Landmark has been actively involved in the sale of rural land since 1852. (Reference to land dealings are made in "Dalgety - the Romance of Business" Wynford Vaughan-Thomas, published by Henry Melland Limited, Great Britain in 1984.)

Following agricultural land development in Australia, particularly after World War 1, and the regulation of the industry e.g. NSW Auctioneer and Agent Act 1941, Landmark has played a leading role as a rural real estate agent.

Rural Property and Real Estate

As a major participant within the industry, Landmark acts as agent selling hundreds of properties each year. Our marketing activity covers local, regional, national and international areas with an extensive branch network giving Landmark the local knowledge to market properties professionally and its national exposure giving vendors the cost saving and marketing strength required to maximise returns.

Landmark has the experience and resources to provide both buyers and sellers with comprehensive and competitive property marketing options. The company has developed marketing tools which can be customised to provide prospective purchasers with full and complete details of the properties being marketed. It has also developed modules which can be used in the marketing process, to give prospective purchasers an insight into the recommended use of the property for sale.

The company's national network of over 300 points of representation provides unequalled access to all major properties and rural businesses for sale or lease. This provides a huge contact list and a valuable database of information.

A "Property Portfolio" is published during the key marketing periods in the year and highlights a selection of the quality rural properties the company has available for sale around Australia.

A twice yearly real estate magazine "The Buzz" also focuses on current market activity and highlights a number of properties being sold at the time. With the size and strength of Landmark, a full and comprehensive after sales service is available with professional information and services related to the ongoing farm business.

Rural Property and Real Estate Expertise

Landmark sales staff possess knowledge of the major rural commodities and also understand productivity and profitability of a wide range of rural enterprises. They understand the importance of climatic conditions, soil types, vegetation, water supply and the effect that capital improvement can have on the kinds of enterprises that can be successfully pursued on a particular property.

They are in a strong position to offer sound advice on how properties can be bought and sold, together with investment opportunities. They prepare researched appraisals, valuations and marketing plans, which include property inspections and analysis. Sales are conducted by auction, private negotiation or tender, whichever is the most appropriate. A comprehensive marketing service is available including preparation of advertisements, descriptive brochures and posters, with supporting media schedules and costing details.

When a client deals with Landmark Real Estate, satisfaction and professionalism are assured.

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