Lionel Messi dyed his hair platinum blonde (photos)

This was Lionel Messi before.

Well, see what he looks like now.

The Barcelona star's new look was revealed by his wife Antonella on her Instagram page. 29-year-old Lionel Messi hasn't enjoyed the best of summers. He was part of the Argentina side that lost in the Copa America final for the second consecutive year while Cristiano Ronaldo won Euro 2016 with Portugal - and now he's plumped for a quite loud haircut.