Mind-blowing 3D projection on German building created by UrbanScreen

This is probably the most elaborate 3D projection on architecture that I have ever seen. You don’t have to believe me, watch the video called“How it would be, if a house was dreaming” and say your opinion. The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself. This was produced by Urbanscreen – Art Direction : Danier Rossa

Very cool, saw this over at Engadget and was blown away. Check out some of the other examples on URBANSCREEN’s site, they even used this technology to map an interactive pinball display on another building.