"Dell today leaked a memo to the press, hoping to prove that it's serious about making a strong comeback. CEO Michael Dell penned the memo that went out first to employees and then shortly thereafter to the Wall Street Journal, once Dell's PR team gave the all clear. The e-mail made ample use of broad statements and rhetoric to rally troops around the Dell 2.0 concept, which has a revitalized Dell trying new things like being nice to consumers to get back in the hardware game. In particular, Dell will work to make its management, manufacturing, supply chain and customer service more efficient, CEO Dell said in the memo."