Microsoft Tag technology is an updated mobile bar code that turns phones into marketing devices for publishers, retailers, consumer goods makers, and the hospitality industry.
Microsoft Tag, Microsoft’s new “bar code-on-steroids” that unlocks a whole new way to give consumers useful, relevant information.
A Microsoft Tag is a new type of bar code, optimized for reading on mobile phones, with symbols that can form trillions of combinations. And that’s what gives Tag its power. When a consumer downloads the Microsoft Tag application and then snaps a picture of a Tag, the application performs an action, such as opening a Web browser and taking the consumer to a URL or dialing a phone number. Consumers can receive multimedia information, discount coupons, purchase options—virtually any consumer marketing or sales activity. Consumers can also make their own Tags, linking them to their Facebook pages or simply sharing their contact information in a new and fun way.

Microsoft Tag connects Ford customers to video animation content, showcasing many of the innovations featured on the 2010 Ford Taurus including its new EcoBoost technology, featured here.