In 2008, Urban Inc., the retail company that includes Urban Outfitters, Anthropologie, and Free People, introduced a higher-end, Scandinavian-inspired brand, Leifsdottir. Finnish-born designer Johanna Uurasjarvi, previously head designer at Anthropologie, is its founder and creative director. Her vision is one of vintage-influenced contemporary silhouettes and bohemian-romantic prints, inspired by a passion for global travel. The label, which translates to mean "daughter of Leif," encompasses ready-to-wear, handbags, and accessories, and is sold exclusively at Anthropologie. In 2011, it was announced that Uurasjarvi would return to the Anthropologie brand as executive creative director of product design.