Optimising Your E-commerce Site for Search: A Round Table Discussion

Join SEMrush for an information-packed round table discussion with three industry experts as we tackle the topic of eCommerce site optimisation! Andy Drinkwater, Craig Campbell, and Danny Richman will be taking an in-depth look at eCommerce site optimisation from SEO, UX, and practical perspectives and will help us address the most impactful points and avoid common mistakes!

A few of the points on eCommerce site optimisation we will be discussing include:

General SEO points that play a role in eCommerce site optimisation - keyword research and targeting, getting links to your site, avoiding duplicate content issues

eCommerce-specific situations that must be handled when it comes to site optimisation - SEO for very similar products, managing products that have been discontinued

Considerations for UX in designing/optimising your eCommerce site

Thoughts on expansion into other countries and on attracting online shoppers from other countries