Rainbow Play Systems

Rainbow Play Systems Finds Buyers and Distributors Worldwide

Buyers looking for a supplier for schools, parks and other recreation facilities will be interested in Rainbow Play Systems Inc., a leading global supplier of playground equipment throughout North and South America, Europe and Asia.

The Brookings, South Dakota manufacturer, known for its innovative play systems design, has more than 20 years of experience building durable, innovative, and safe play systems. It produces residential and commercial play systems in a variety of sizes, from small playhouses to multi-tower play systems.

Rainbow Play Systems has found partners worldwide thanks, in part, to its participation in Commercial News USA, the official export promotion magazine of the U.S. Department of Commerce.

“During the past three years, we have signed one distributor per year thanks to our presence in Commercial News,” says Alberto Rodriguez-Baez, vice president, international marketing & sales at Rainbow Play Systems. “This is a great ratio as no other single promotional source has returned this kind of results. For the price, the reach, and the results, this is one of our best promotional tools. In terms of ROI, Commercial News USA delivers. One sale will pay for a full year’s worth of advertising. If you’re looking for an economical way to gain exposure worldwide, Commercial News USA is an excellent starting point.”

One of the latest companies to join the Rainbow network of distributors as a result of the company’s presence in Commercial News USA is the True Value chain licensees in Kuwait. “This is a fantastic addition to our network, as this is one of the top mass merchants in the region,” says Rodriguez-Baez.

Distributors around the world have had tremendous success selling Rainbow Play’s products.

“Rainbow’s playsets are the best in the market! We have distributed them for almost 10 years, and our clients are very happy. In addition, the international team has always been ready to help us and support us when we have needed them,” says Javier Garza, the company’s distributor in Monterrey, Mexico.

Paul Binkley, a Rainbow Play Systems distributor in Switzerland, says the product is unique and popular. “Customers immediately recognize the quality and aesthetic beauty of Rainbow’s playsets, and often confirm one of the fundamental reasons that I sought to become a Rainbow distributor: there is simply no other product like Rainbow on the market,” he says.