The first-ever Digiday Award will be presented during the opening of the Digiday Media Awards Europe gala on May 9, honoring leading individuals in European media who have been instrumental in creating positive change in the industry.

The Digiday Media Awards Europe recognize the companies, campaigns and technology modernizing European media. Over the years, the program has honored Refinery29, 24sata, Snickers, Jungle Creations and more.

The first-ever recipients of this acknowledgement of forward-thinking work are Katharine Viner, editor-in-chief of Guardian News and Media and David Pemsel, chief executive officer of Guardian Media Group. On Viner and Pemsel, Jess Davies, UK editor of Digiday said, “[They] have forged a new form of publisher business model which proves people will pay for quality journalism without the need to put content behind a paywall. The result is an important blueprint for the future of sustainable journalism.”

Viner, who has held her current post since mid-2015, began at the Guardian as a writer in 1997, since launching Guardian Australia and serving as editor as Guardian US, which is headquartered in New York City. Among other accolades, Viner received the Diario Madrid prize for journalism for “How Technology Disrupted the Youth.” The list goes on.

When asked about the standing of the Guardian in a tumultuous news climate, Viner said “Guardian journalism is thriving despite the turmoil around us. It’s inspiring to have forged this path towards securing a sustainable future for the Guardian through powerful journalism and a deep relationship with our readers.”

Pemsel, who also took his current role in 2015, is largely responsible for leading the commercial and financial business strategies of the group. After working in senior roles within the media industry, Pemsel officially joined Guardian News & Media in 2011 and shortly thereafter was named chief commercial officer.

In addition to his critical role at GNM, Pemsel is also a voting member of BAFTA, non-executive director of The British Fashion Council, and a member of the Marketing Group of Great Britain. Looking back on the last three years, Pemsel says “We’ve been able to create a unique, diversified business model that champions quality advertising alongside trusted relationships with our readers. This award is a huge tribute to the hard work and commitment of everyone at the Guardian.”

Digiday looks forward to presenting both Katharine and David with their honor, and naming the winners across all categories on May 9 at One Marylebone in London. Tickets for the event may be purchased here.