Boucheron presents a classical timepiece for 2013: The Epure 2013

Epure timepiece is a way of life and embodies Frédéric Boucheron vision of time.

The artisans of the Maison Boucheron have not ceased in capturing the "air du temps" to create the Great Classics of tomorrow. This new Epure timepiece has been named in celebration of this artwork, which focuses on pure lines, a timeless signature that is both strong and the essence of modernity.

There is nothing more difficult than creating a classic. Epure timepiece preserves only the essential to illuminate life’s most joyful hours.

EPURE

Translated from French, the word épure means 'working drawing' or sketch, evident in the clean and precise lines of the watch. You can almost imagine the sharply etched pencil draft from which it was born lying on the drawing table.

CASE:Polished white gold case 18K/750 With double gadroons on the side case, beveled hornsBlue sapphire cabochon crown set with double gadroonsCase-back opening on the movement with sapphire crystalEngraved with "Boucheron Paris"Engraved with "Je ne sonne que les Heures Heureuses"Engraved with Swiss Made and serial number