Blog - THE ARTFUL MARKETER

Why you need a blog on your business website Before you complain yes you need a blog on your website. A blog is one of those marketing tools that many entrepreneurs don’t think about initially. Read more…

Social Media Marketing One of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast. Twitter, Facebook, Pinterest, Instagram—they’re all free platforms businesses can use to Read more…

HOW THE ART OF STORYTELLING CAN HELP YOUR BUSINESS I know lots of small artisanal companies that are creating some of the best possible products you can buy, but they are still struggling to sell Read more…

As a general rule, the first step to establishing a social media campaign is doing an audit on your existing social media. This should include the following steps: Ensure your branding is on target and Read more…

Every business needs a plan, without it you will easily get lost in a myriad of details. Here are some simple business planning documents to get you started. From developing your vision and mission statements Read more…

THE COST OF BUILDING A WEBSITE There are loads of articles on line about building websites and companies that can help and some include costs and some don’t. It is critically important however that you Read more…

Here at The Artful Marketer our goal is helping small businesses maximise their online presence by coordinating all aspects of online business development & SM. With over 30 years experience in business development, marketing, content writing and social media management we can help you create a cohesive and optimised online business presence.