Smaller footprints for surfers

A few months ago, my friend Kevin Whilden from Sustainable Surf opened up the hatch of his car to show me a board made from recycled materials. I've written about those boards but what I didn't share was the fact that the board bag itself stopped me in my tracks. The board bag was also made from recycled/upcycled materials.

I just connected with one of the founders of the company behind those bags, Alec Avedissian, and shot the 90 second video below.

In a sentence... Rareform takes the durable, UV-coated plastic from billboards and makes super high-quality surfboard bags from it.

What I love is that this plastic is being used for products that we all use... instead of going into landfills or our ocean. And... they look rad.