Stag is packed full of distinctive details, so the trick in designing a companion sans was to pinpoint the right balance between the rounded terminals, which make it complimentary to the original Stag, and the blunt terminals, which give the family a no-nonsense muscularity. The end result is a sans that is interesting in headlines but not distracting at text sizes. "LCG" stands for Latin, Greek, and Cyrillic.