Brand Profiles

Seiko opening high-end boutique in the US

Mahwah, N.J.--Japanese watch maker Seiko announced Thursday that it’s expanding its global presence with the opening of its first high-end boutique in the United States next year.

The store will be located at 510 Madison Ave. in New York City and will carry the brand’s high-end collections, including Astron and Grand Seiko.

Seiko Corporation of America reports that the design process behind the New York Seiko Boutique has already begun. They have partnered with Manhattan-based design firm LxD Design Consultancy, which has also done projects for Gucci, Tiffany & Co. and Michael Kors.

Construction is slated to begin this winter, with expected completion in spring/summer 2014. Further details will be released after the New Year, according to Seiko.

The company already has a number of Seiko company stores in the U.S., though they are not high-end boutiques, as well as boutiques and shop-in-shops already in Tokyo, Paris, Amsterdam, Hong Kong, and Madrid, Spain.

Seiko Corporation of America is a wholly owned subsidiary of Tokyo-based Seiko Watch Corporation, which was founded in 1881. The company bills itself as the only manufacturer with expertise in all segments of watchmaking: mechanical, quartz, kinetic, spring drive, solar and GPS solar, making both Seiko and Pulsar watches.