CHOREOMANIA

ace hotel - hoi polloi

As part of their ongoing ‘Hoi Polloi Commissions’ series, Pablo Flack and David Waddington invited the Theo Adams Company to create a site specific work which culminated in a theatrical performance entitled Choreomania Dinner Dance @ Hoi Polloi.

'To celebrate the end of LFWM earlier this week, the Theo Adams Company - a collective of brilliant performers whose avant garde theatrics have been tapped by everyone from Louis Vuitton and Liberty of London to, more recently, Charles Jeffrey LOVERBOY's SS18 show - transformed the Ace London Hotel's Hoi Polloi into a Dry Cleaners-cum-speakeasy inspired by illegal 80s Cha Chaan Tengs. "We wanted to transform people to another time and place and take them on a truly emotional rollercoaster," said the group's founder Theo Adams of the event. "Parodying the world of fashion events while celebrating all its ridiculousness in the most spectacular and cathartic way possible." Reba Maybury DJed, after the collective spent a night singing showtunes in a setting that included pink loo roll and carnation-adorned tables.'LOVE Magazine

"At the men’s shows in June the Theo Adams Company's spirited performance at Hoi Polloi was widely praised as the event of the week, celebrating the youthful guts embodied by the London shows. This is the show international guests should see."British Vogue

"On a quiet Monday night in east London, the city's emerging fashion scene came together in a celebration of the spring/summer 18 men's shows they'd just completed. David Waddington and Pablo Flack served grilled cheese sandwiches at Hoi Polloi, Mandi Lennard played sprechteilmeister, and Theo Adams directed his troupe of flamboyant performers in a magnificent stage show with fabulous costumes by Ed Marler. Around the tables, you could see London's famous fashion faces lighting up: Charles Jeffrey, Craig Green, Edie Campbell, Stephen Jones, Edward Meadham, Molly Goddard, Tim Walker, Sarah Mower. Everyone was there, not for the air-kissing and networking but for London's unparalleled fashion community. To the outside industry, it could seem like a circus, but in this city there's no such thing as mindless fun. Choreomania, as the evening was called, was a manifesto to fashion, to London and to its outside world. A familiar one, perhaps, but as important as ever: in this city, in this pocket of the industry, great fashion happens because creatives stand together, support each other, and retain an undying sense of optimism--even if they embrace the gloom, too.." i-D -