Introducing Your Newest Revenue Stream

Lotame’s Data Management Platform should never be seen as a cost center; it should be seen as an important profit center – an engine that sits at the heart of your tech stack and enables you to generate more advertising revenue and increase the stickiness of your digital properties.

Increase Advertising Revenue

Lotame enables publishers to capture all of your first-party audience data and enrich it with insights from a global third-party data exchange. By harnessing these audience insights, you will be able to increase CPMs for both direct sold and programmatic inventory.

RELATED_NEWS

RELATED_NEWS

Company Updates

Under the Hood: Lotame's Rob Jackson

December 8, 2016

This week's employee interview is with Robert Jackson, Lotame’s IT Administrator, who has brought his knowledge from aerospace to the AdTech world.

TV DMP: Bringing Digital Intelligence to Television

December 7, 2016

How to Increase CPMs with a DMP

April 9, 2016

Ad spending forecasts from industry stalwarts like Magna Global and eMarketer show continued growth in digital for 2015 and beyond. And whether that’s display, social, video, or mobile, more spending by advertisers sho

Improve Advertiser Performance

Powerful analytics and optimization tools within Lotame’s DMP will enable you to increase performance against your advertisers’ specific KPIs. Increased advertiser performance will help you win more repeat business and secure increased budgets.

RELATED_NEWS

RELATED_NEWS

Company Updates

Under the Hood: Lotame's Rob Jackson

December 8, 2016

This week's employee interview is with Robert Jackson, Lotame’s IT Administrator, who has brought his knowledge from aerospace to the AdTech world.

TV DMP: Bringing Digital Intelligence to Television

December 7, 2016

Using a DMP to Increase Campaign Performance

April 9, 2016

Happy customers are repeat customers, and nowhere is this more evident than in the fickle world of digital advertising. With so many measurement tools available to your advertisers, you really do live and die by the succ

Build Deeper Audience Insights

Combining first- and third-party data will uncover deep insights into visitors across your digital properties. By arming your sales team with these insights, you will be able to improve RFP win-rates, attract more non-endemic advertisers and increase overall deal size.

RELATED_NEWS

RELATED_NEWS

Company Updates

Under the Hood: Lotame's Rob Jackson

December 8, 2016

This week's employee interview is with Robert Jackson, Lotame’s IT Administrator, who has brought his knowledge from aerospace to the AdTech world.

TV DMP: Bringing Digital Intelligence to Television

December 7, 2016

How to Increase Sell-Through Rates and CPMs with a DMP

April 1, 2016

Your first-party data is key to creating content that engages your audience and keeps them coming back. It’s also crucial for creating audience segments that you can use to drive advertising revenue.
But data-driven

Enable True Cross-Device Marketing

Lotame Cross-Device is a powerful tool built into our DMP that establishes links between different digital devices. By bridging the gap between cookies and mobile device IDs, you will be able to monetize more of your inventory and execute highly valuable and effective cross-device campaigns.

RELATED_NEWS

RELATED_NEWS

Company Updates

Under the Hood: Lotame's Rob Jackson

December 8, 2016

This week's employee interview is with Robert Jackson, Lotame’s IT Administrator, who has brought his knowledge from aerospace to the AdTech world.

TV DMP: Bringing Digital Intelligence to Television

December 7, 2016

Cross-Device Technology: How does it work?

April 10, 2016

Lotame Cross-Device is a groundbreaking technology that links mobile and desktop devices together, allowing you to deliver ads to your audiences regardless of which device they're using.
Want to learn more about Lota

Increase Stickiness Across Your Digital Properties

Integrating audience data from the Lotame platform within your content management system will enable you to deliver more customized editorial experiences. This custom content will increase the time consumers spend on your sites and apps, drive more repeat visits and create more advertising opportunities.

RELATED_NEWS

RELATED_NEWS

Company Updates

Under the Hood: Lotame's Rob Jackson

December 8, 2016

This week's employee interview is with Robert Jackson, Lotame’s IT Administrator, who has brought his knowledge from aerospace to the AdTech world.

TV DMP: Bringing Digital Intelligence to Television

December 7, 2016

Three Ways to Use Data to Increase Engagement

April 3, 2016

Lotame’s DMP can do so much more than just optimizing your advertising strategy. Connect our DMP to your content management system (CMS), and you create a powerful tool to attract new readers, increase engagement, and