KIOZ/San Diego Sees Ratings Plunge Without Stern
The Clear Channel Active Rocker was one of six stations owned by the company that on Feb. 26 dropped the WXRK/New York-based Howard Stern Show over indecency concerns. The decision had an immediate negative impact on KIOZ (Rock 105.3)'s morning ratings: According to monthly extrapolations from the winter 2004 ratings obtained by Reuters, the station dipped from a 8.9 share in February to a paltry 0.7 in March -- Rock 105.3's first month sans Stern.
Additionally, KIOZ dipped 20.6 - 0.8 in mornings among persons 18-34 for the ratings period. Meanwhile, Stern jumped from 15th place to ninth overall at WCKG/Chicago.