The company previously had a stand-alone lululemon showroom on M.A.C. Avenue in East Lansing.

"The community wanted more," said Jill Winter, area community strategist and funster with lululemon. "so we chose to grow into our space in Eastwood Towne Center."

The store is located in between EVEREVE and francesca's, both women's clothing stores, and occupies approximately 2,808 square feet of retail space.

"We carry high-quality athletic apparel and accessories for men and women, focusing on pieces that have the ability to perform during the sweatiest workouts and then transition easily into a busy and active lifestyle," said store manager Sarah Edwards.

The interior of the lululemon store at Eastwood Towne Center.(Photo: Courtesy photo)

Lululemon was founded by Chip Wilson in Vancouver, Canada in 1998. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000.

There are seven locations currently in Michigan.

The yoga brand's sleek yoga leggings and upscale sweatpants have created an almost cult-like following, though a controversy surrounding too-sheer yoga pants and Wilson's comments about them cooled the fervor for a time.

An interior shot of the new lululemon store at Eastwood Towne Center.(Photo: Courtesy photo)

Edwards said the store is working in with studios and other organizations in the community and "are committed to building relationships that create a positive impact on others through yoga, mindfulness and a healthy lifestyle."

The store hosts a complimentary community workout every Saturday from 9 a.m. to 10 a.m. "featuring local instructors ranging from yoga to circuit to boot camp to meditation and more," she said, adding that its Facebook page has the most up-to-date schedule of upcoming classes.

Contact Vickki Dozier at (517) 267-1342 or vdozier@lsj.com. Follow her on Twitter @vickkiD.