Agreed, software cannot fix fundamental business problems, but it's my understanding that PLM is technology and processes combined. Martyn Day once wrote, "PLM is 'joined up engineering' ... all the systems you use, from design through manufacturing to sales, sharing information and automating ..."The U.S. auto industry may well continue to undergo "shrinking pains," but it seems like the concept of PLM can relieve at least some of the symptoms.