READER SUBMITTED: LEGO Store To Open At Westfarms

Amanda Sirica, Sirica Marketing & PR

The LEGO Group, one of the world's best-known toy manufacturers, and Westfarms, Connecticut's premier shopping center, are thrilled to announce the grand opening of a new LEGO store in the spring of 2014. The store features a kid-chic design, innovative displays and consumer-friendly play areas that deliver an engaging, entertaining and fun experience for families of all ages.

"Our store at Westfarms will enhance our consumers' overall LEGO brand experience through product variety, store design and regular hands-on family events," says Eric Wolfe, vice president, LEGO Group. "Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time."

"In keeping with our commitment to bring unique retailers to our shoppers we are excited to see LEGO open its first Hartford area store at Westfarms," says Kevin Keenan, general manager, Westfarms. "The LEGO Store is an excellent addition to our exceptional lineup of merchants and will definitely appeal to a broad range of customers, both young and old. We look forward to welcoming them this spring."

LEGO stores feature an assortment of product covering nearly every square inch of space and each store features three key design components. The "Pick-A-Brick Wall", by far the most popular store feature, offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The "Living Room" is an interactive play area prominently positioned in the center of the store, giving consumers a chance to get "hands-on, minds-on" with LEGO products. Finally, a "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests.

Guests will find a full selection of LEGO products and branded merchandise for children ages two and up, including LEGO DUPLO sets, toys based on the new feature film The LEGO Movie, and exciting themes such as NINJAGO, Legends of CHIMA, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Super Heroes and LEGO The Hobbit.

There are 78 LEGO Stores across the country, including flagship locations in Chicago, Illinois and New York City as well as at the Mall of America in Bloomington, Minnesota, and in the Downtown Disney areas in Orlando, Fla and Anaheim, Calf.