Welcome to the Viper Logic Domain Name Assistance website. Here we provide
you with 11 easy steps to selecting and purchasing a domain name.

Viper Logic has built this domain name help website to assist in the selection
of domain names for new or existing businesses and individuals.

Viper Logic has formulated a set of domain name guidelines and approaches to help
you select the best domain name(s) for your personal or commerce needs. This
informative tool will greatly help increase your Internet presence when applied
as outlined here.

We have accumulated the knowledge below over the years, while buying domain names for
clients and ourselves. Viper Logic is qualified to help you through this key process.
Most of what Domain Name Assistance has learned and is furnishing to you comes from
our team and their countless hours of research, including a lot of trial and error.

Before You Select a Domain Name

Decide first who your target audience will be, and, next, please select which one of
two common approaches below you will apply to direct visitors to your website.

The first approach to purchasing a domain name:
If you are mainly going to send mail to, or verbally communicate to, potential customers
that you have a detailed website, then this first approach is for you. In this first
case, your domain name selection should just be easy, catchy, and quick to understand
when it is read by or spoken to your clients. Otherwise they will easily forget your
domain name and not visit your website. Your domain name will additionally be very
important for printed materials that you will furnish to a potential client.

Remember, a domain name can be up to 63 characters in length, including the ending.
However, your goal here should be to apply the shortest use of characters possible,
while still accomplishing your goal to have a catchy and easy to remember domain name.

The second approach to purchasing a domain name:
With this second approach, you intend to submit your website to the top search engines, using
a search engine optimization and marketing company who is extremely
trained and knowledgeable in providing this type of service. In this case, the
domain name(s) you select for your website should include the words (keywords)
pertaining to the key offerings or products of your business in order to achieve the
best search engine results.

Example Scenario:
You are a chocolate candy company called Carla's Chocolate Candy Company, and your candies
are made custom ordered with the customers logo applied to the candies surface or the box
the candies come in. In this case, we advise that your domain name selection be as
specific as possible to bring you the best search engine results from a potential client
doing a search in one of the top search engines (Google, Yahoo, MSN, etc.) for the type
of product or service you are offering. We would propose these domain names as examples
for this business:

ChocolateCandyLogos.com

ChocolateLogoCandies.com

ChocolateCustomCandies.com

What You Should Almost Always Avoid

This section provides our best advice that we have to offer. We search well over
20,000 expired domain names daily, and we have developed a list of domain name drop-offs
that do not seem to work in search engines. You should not buy more than 2 domain names
for use on a single websites main page, because search engines discredit this practice
and may even get your website de-listed.

Try not to use of a hyphen (-), because hyphens do not appear to be effective with
search engines.

Example: Chocolate-Logo-Candies.com

You should avoid using a personal name.

Example: With CarlasChocolateLogoCandies.com, the name Carla's in this
example may hide the domain name from the search engines ability to find relevant
information during a potential clients search request.

Try not to use a word that is not easy to spell. These difficult words may not work
well. People may not freely type these words into a search engine or online directory.

Example: Aphrodisiacs

These guidelines and methods can make the investment of a domain name seem difficult, but
we feel very strongly about not applying some types of words or wording in order to
obtain the best search engine results.

When you select a domain name, it is an investment and part of your company or organization's
overall branding. We want you to understand how a potential client finds your online
presence, via the Internet, and this is done through a search engine or online directory.
We have, over the course of over 10+ years, analyzed what potential clients type to
determine what they are looking for.

You should in most all domain name selections (unless it is a part of your product or
service or in your company name) keep from buying domain names that use some of the words
below within your domain name selection.

Example: BestChocolateWithLogoCandies.com or ChocolateAndLogoCandies.com.
You should really purchase ChocolateLogoCandies.com to be most effective in the search
engine results.

A partial list of words that we have detected have no effect on search engines:

Here are some other words we would steer clear of in most cases, again, unless it is a
part of your name.

Web

They are already on the Internet

Website

They are already on the Internet

Service(s)

Everyone is a service

Online

You are already online

Product(s)

What you are offering is a product

Internet

You are already in it

Biz

Rarely typed by a customer

Business

You are in it

Buy

You are selling, the customer is buying already

Ecommerce

Assumed you sell online

Store

A website is one

Professional

Everyone believes they are

Assured

We are all assured

Global

The Internet is already

World

The Internet is already

Virtual

The Internet is already

Guaranteed

Everyone is guarantying everything

Quality

Everyone should prove it

World

We are all in it already

Showroom

Your website is one

Source

Everything on the Internet is a source for something

Unique

Everything is

Success

Everyone believes they are one

Wholesale

Even if they are not, sellers think they are

Priority

Everything is

Affordable

Everything is to someone

Bargain

Everything is

Shop

This and information are the Internet's prime functions

E or I

Before a noun, like estore or Istore

Preferred

Everything is

Private

Everything is

Example: CarlasChocolateCandyCompany.com should just be CarlasChocolateCandy.com.
Company, Corporation, Inc, Business, Foundation, HQ, Headquarters, LLC, Association, Group,
International, USA, Enterprises and National should further be avoided.

Almost never use numbers (unless it is part of your company name), because customers will
not know if you are using the actual number or spelling it out.

Example: (4 or four) or (Boots4Walking.com or 4DayBoots.com or FourDayBoots.com)
We do not recommend the purchase of an intentionally misspelled word or name for your company.

Example: BiperLogic.com as opposed to the correctly spelled ViperLogic.com name.
This tactic will yield you a few accidental or misspelled potential customers, but, other
than that, it is a real waste of time.

Legally, you should avoid including a trademarked name of a branded company into your
domain name (unless you have written permission) selection for the obvious reasons that
you might be asking for legal problems.

Example: With ChocolateHersheysCandies.com, Hershey's is a registered and brand
awareness product of the Hershey Corporation in Hershey, Pennsylvania.

What is a Domain Name Ending?

The ending on a domain name would be the .com, .net, .org for the USA, and any of the
100's that are available for each country today around the globe, which you may also
choose from in most cases. You may now buy an .anything extension as well such as
example.viper

Selecting a Domain Name Ending:

We suggest for the ending and as a note for all the names that we purchase at
ViperNames.com, end with the most common and the most popular ending .com. Even if
you are a non-profit organization and want to purchase the .org ending, which also
stands for organization, you might also purchase the commonly typed .com end when
at all possible.

The final section of the name '.com', '.biz', '.info', '.uk', '.de' is called the
top-level domain (TLD). These exhibit no affiliation with a particular country
(like .com) and are called Generic Top Level Domains (gTLD). These are operated by
registrars appointed by ICANN. However, in addition, every country in the world has
a two letter code (a country code TLD or ccTLD). These ccTLDs are operated by a
range of organizations: some are not-for-profit commercial organizations, and others
are government departments. Some have signed a contract with ICANN, while some have not.

Selecting the Best Words

In using Carla's Chocolate Candy Company as an example, we would prefer a name that is
focused on what Carla's company does. Carla makes chocolate logo candies, placed in logo
printed boxes. Due to most one and two word domain names having already been registered,
we would not likely be able to purchase ChocolateCandy.com, but we might get
ChocolateLogoCandy.com or ChocolateCandyLogos.com. What we have selected is Carla's
keywords, and the first word is chocolate (a noun), followed by the next important word
candy (a noun), and logo (a noun).

This domain name keyword selection allows Carla's placement in search engines to provide
the best search results for bringing potential customers to Carla's website.

In our example, the search engine category would be "chocolate" and "candies" (which is
a very popular category). It is important to have a domain name that is focused on what
your company mainly provides. Carla is focused on logo-designed chocolate candies.

It is very important not be to be vague in your domain name description like "candy" or
"chocolate", because you may not come up well or high up in search engine page results
under a title like candy or chocolate. But, if you are searched by a potential client under
"chocolate logo candies", your chances of being placed much higher in the search engine results
are greatly enhanced.

Selecting Your Domain Name

First purchase the domain name of your company or organization as it is spelled out.
However, sometimes, after trying this process, the domain name may not be available,
because the name has previously been purchased by another party. When this unfortunate
dilemma occurs, you can try one of the following:

Try to purchase the domain name from its current owner, if not currently being
utilized. There is a good chance that you can purchase this name for a reasonable
price. (See Buyers Help)

Second, you can abbreviate the name partially or entirely. (For use in verbal and
printed materials only)

Third, you may even select a domain name that is altogether different than the
actual name of your company or organization.

Here are a couple of abbreviation examples: for BabyToysAccessoriesDirect.com,
you can try BabyTAD.com or BabyToysAD.com

Note:
This abbreviating should only be for a close match to your actual company name for your
printed materials and for use in a conversations with potential clients. This should
not be applied to your search engine friendly product or services description as search
engines will not understand abbreviations.

If your product or service can be applied in singular and plural form, then purchase
both names. By doing so, clients and search engines will locate you easier.

Domain name examples:

ChocolateLogoCandy.com

ChocolateLogoCandies.com

The two most significant items to share with you are:

Always purchase a domain name consisting of a noun.

Always put your most important descriptive noun if possible in the start of your
domain name.

Try to limit your domain name to two or three words which are ideally all nouns.
Unless of course your company name is like ours, ViperLogic.com which has one noun
and an adjective in its domain name.

Understand What Search Engines Look At

For this stage, the Internet Search Engines support the best results when the name of
your business or organizations wording are relevant to what you are offering, as showing
above in our chocolate candy logo company example. Notice that we used a domain name
specific to what the candy company offers and not necessarily the name of the actual
candy company. You may decide to purchase both, the actual company name as it is
spelled out and the search engine friendly domain name.

Example:
You would purchase CarlasChocolateCandy.com and apply this name for all verbal communication
and printed materials. For the second domain name, you would purchase
ChocolateLogoCandies.com to use as your search engine friendly domain name.
This approach is one technique to obtain a higher search engine page ranking.

To prevent confusion in the branding of your company, you should resist the use of the
search engine friendly domain name in your communications and printed materials.

Two domain names can be utilized to a single website, and this should still not
affect your search engine submission and ranking results.

Any additional domain names that you decide to utilize can be directed to other
pages within the website when you offer multiple products and/or services. (The requirements
for more than 2 domain names are rare, but it can be required in some larger website
applications.)

Who Controls Domain Names?

ICANN (pronounced "I can") is the Internet Corporation for Assigned Names and
Numbers. They are located in Marina Del Rey, California, USA.

Domain Owner's Bill of Rights

Domain Owner's Bill of Rights

Having paid the full cost of registration, domain owners will not have their rights
or interests trampled upon by others who covet their assets.

The wishes and intentions of domain owners must be considered in decisions affecting
the property, or contract rights or taxation of their domains.

Domain owners, acting in good faith, shall have the right to have domain ownership
claims heard by an efficient, industry-aware, objective, and equitable body of
competent jurisdiction.

Domain ownership conveys no right to abrogate law, ethics, and time-honored industry
practices.

Domain owners have the right to be protected and catered to in the transfer and
ownership of domains, in domain disputes, and against domain hijacking.

Domain owners shall have the full cooperation of domain registrars and registries
when they request transfer of their domains between wwners or registrars.

Domain owners shall have the full cooperation of domain registrars and registries
in promptly returning stolen domains to the rightful owner.

Domain owners are entitled to protection against reverse hi-jacking attempts. Owners
forced to defend against such actions shall be entitled to recover their expenses
when arbitration panels, courts, or legal bodies of agreed upon jurisdiction rule
that an attempted reverse-hijacking has occurred. The domain owner should also be
awarded punitive damages from the party initiating a reverse hijacking attempt.

Domain owners shall not be deprived of their property & contract rights without full
due process of law, and they shall be entitled to full and just compensation in those rare
instances when deprivation occurs.

ICANN's powers shall be confined solely to the limited and distinct mission set out
in its ByLaws of technical coordination of the domain name system and policy
development as it is reasonably and appropriately related to that narrow technical
function. All other aspects of legal use and enjoyment of domain names should be
reserved and protected by traditional law and regulation for those who have paid
for the registration rights - domain owners.

Let's start with buying domain names. Start by searchig for "Purchase Domain Name" which
will provide you with many domain name registrars. Domain pricing is very competitive these days
and you should expect to pay around $12 a year. Be careful with very cheap pricing where they
force you to purchase other services with the domain name. You can register domain names
for a minimum of 1 year and up to a maximum of 10 years.

Buyers Help

We offer two services to assist you in your domain name selection.

Service 1 - Email Domain Name Assistance your business model and we will
select several domain names for you utilizing our knowledge base including names
that may now be available to the public for $300 USD each. with a $25.00 USD
setup/handling fee.

Service 2 - Have us represent you as your agent to acquire a domain name
already in use. Viper Logic will discretely and confidentially contact and
negotiate on a pre-established price that you are willing to pay for a domain
name that you want but is not available.

The fees for this service is as follows:

20% fee for the first $2000.00 USD of the negotiated purchase price

10% fee for $2001.00 USD and above

$100.00 USD escrow fee

$85.00 USD setup/handling fee (which includes 1 year registration)

You do not have to pay anything if Viper Logic does not acquire the domain name
for you. There is a $100 USD charge required to begin the task to secure the domain
name you are seeking. The $100 will be applied to your purchase. If the domain name
is not purchased, the $100 will pay for our service.

You can contact Viper Logic via phone at (760) 320-1414 or toll-free at (855) 750-1414.
You can also use the Contact Us button at the top of this page for submitting an
online form request. Form requests are returned within 24 hours.

Disclaimer

Domain name help will educate you in what you should look for when selecting a
domain name. The knowledge within this site is intended to act as a guideline
and does in any way guarantee or constitutes success or failure in the financial
outcome for the domain name that you ultimately select and choose to apply through
Domain Name Assistance.