The Fresh Market Expands Instacart Partnership To All 161 Stores

GREENSBORO, NC - Breakups are hard, but finding a new partner makes them worth while. Or at least, that might be what Instacart is thinking. After breaking ties with Whole Foods last December, the grocery delivery service has a new lease on life in its partnership with The Fresh Market. The retailer recently announced that it is extending this partnership with Instacart to all 161 of its stores.

“After successfully partnering with Instacart in several of our key markets, we found that our guests appreciated having a convenient option to order the specialty foods they love, delivered to their door when they want them,” said Mary Kellmanson, Chief Marketing Officer at The Fresh Market, in a recent press release. “As grills are firing up for the start of the summer season, our guests are looking to elevate their grill game with the amazing selection of prime beef we offer. Nothing says happy Father's Day better than having Instacart deliver one of our giant Tomahawk ribeye steaks with some of our fresh-prepared sides like our new blue cheese potato salad, along with corn on the cob. We're thrilled to be able to offer our guests a way to order our premium products direct from Instacart and get them delivered to their home in as fast as an hour."

The press release noted that to celebrate this partnership, The Fresh Market is offering guests their first order free, regardless of being a new or existing Instacart user. All they have to do is use promotional code TFM1Free.

"We are proud to partner with fresh-focused specialty retailer The Fresh Market to bring their carefully curated products to all of their loyal customers in a new way," said Andrew Nodes, Vice President of Retail Accounts at Instacart. "Now that Instacart is available in all 161 stores, customers can have all the ingredients they need to prepare a memorable meal delivered directly to their door with the same exceptional service they've come to expect from The Fresh Market."

Is this The Fresh Market's way of coming after Whole Foods’ shoppers? AndNowUKnow will let you know how the drama plays out.