Blog Comments & Posts

Don't want to sound too old school and with all due respect, 10 years ago and before, most brand was built through relationships. Good 'ol grass roots marketing had more organic shift based upon the public relations and personalities within - over any type of media or collateral effort. It was all of those ancillaries that delivered the message - but the home runs were made with hand shakes and smiles and good 'ol fashioned trust. It's much harder to garner that trust through a website regardless of social media because real trust takes time while likes and links simply focus on quantity more than quality 9 times out of 10.

1. Audience - If you're working to engage the "fly-by-the-seat-of-pants" peeps, who thrive off viral, social blurs of gotta-have-it-ness, you need to (imo) take link building by the hair and shake every last ounce of life from it - on a consistent basis. They don't necessarily care how much authority you have - if it's hot, they want to dance with it until the next big wave hits.

2. Stability desired - The lasting effects of link building are far and few between. Too many variables for my taste. Plus links can turn into a high-maintenance date really fast. I have several sites that are still ranked #1 organically for highly-competitive keywords that I've never done an ounce of link-building for. How they are ranked so highly is still an eye-glazing phenomonon to me... but then I remember how much time I put into making sure they were genetically engineered to produce hotness time and time again.