The logo is poorly designed and ugly. We're going to have to look at that eyesore for the next twenty years or until the conference expands again. Still, it's not that important.

I totally disagree about the importance of the division and award names. They're important because they indicate the Big Ten's branding and marketing strategy. I emailed Robin Jentes, the Big Ten's director of branding, about my dislike for the divisions/logo/trophies. She gave me a really sincere, detailed reply and invited me to call her, so I did and had a 15-20 minute conversation with her on Tuesday night. This is part of a branding strategy for the Big Ten which is trying to highlight past prestige (Legends, trophy-names) and portray us as excellent now & in the future (Leaders). They're trying to do this big, grandiose image marketing through division names and trophy names, which hurts the conference's perception if done wrong and accomplish nothing if done right, which everybody nationally think is arrogant and everybody regionally dislikes or hates. This is a needless PR issue, which they could fix by letting fans vote on a logo and division names. That would be nice, except Ms. Jentes said that the Big Ten wants people to "give the names a chance to grow on you" and that the complaints were discounted because the fans react poorly to change. When I asked her for a rough timeline for renaming if the complaints continued, she had nothing. She was wonderful to talk to (and an OSU grad!), but the Big Ten should be addressing whole fanbases publicly, not some schmuck like me privately.

It's good to see that Keith Wells is doing better. OSU and Columbus State have good student support programs, which have saved my bacon before.

About the rumor that BOBBY PETRINO IS RESIGNING BEFORE THE SUGAR BOWL TO TAKE THE FLORIDA JOB; it's just a rumor! Don't say that he may be leaving, or else you might freak out our Razorback friends down in Fayetteville. It would be very unkind to spread that rumor, especially on Arkansas fan sites, so don't repeat it!