Modern social media marketing deals with three major shifts: quality online interaction, content or post promotion, and mobile advertising techniques. Businesses provide consumers/customers/visitors with quality interaction or experience. Customer support and site interactivity have gone a notch higher. Businesses are no longer interested in building a huge online networking without active members. Businesses also invest in content promotions. Sponsored reviews, recommended stories, and in-text advertising are trending in the market after these new strategies were proven to be as effective as the traditional banner ads. With the rise of internet-enabled phones, businesses are also building mobile sites and launching mobile advertisements. Mobile ad strategies are rapidly growing and are considered as the future of marketing and branding.

Customer service can make or break any company. It is fundamental to a profitable growth. Those who have mastered it, succeed. Those who haven’t, struggle. In today’s tough economic climate where customers have more choices than ever before, companies should not overlook the important aspect of customer satisfaction. Expectations are higher, and unless they are satisfied, clients may take their business elsewhere.

Web presence is one of the most essential facets of a small business nowadays. It lets the business owner expand his coverage without much hurting his pockets. However, many small businesses fall to the trap of not caring too much about their website after the initial set-up. This list of common mistakes made by small business websites clearly illustrates why a small business owner should invest some money into having their website created by a professional. A website is not a postcard; rather it is an interactive sales professional and an asset for your company. Many times when a person visits your website, it is your company’s only chance to convert them into a paying customer. Take full advantage of the power and value a properly constructed small business website can give your company.

In 2006, Time Magazine named ―You‖ as its Person of the Year, bringing even more attention to the new social phenomenon of engaging consumers in the creation and submission of content of all types. From Super Bowl ads to personal profiles, consumers are now participating side by side with companies to create User Generated Content (UGC) sites. The power of these sites can be significantly diminished by negative or divisive submissions from that small percentage of consumers who can ruin an experience for everyone. This white paper will discuss the pros and cons of moderating UGCs, together with some moderating insights, in line with brand reputation management and business income generation.