As one of the major suppliers of reusable transport packaging made of plastic, Schoeller Allibert serves one of the fastest growing B-to-B markets in Europe. From the yellow mail crate to the innovative Beck\'s Gold bottle crates to the foldable big box for the drinks industry, Schoeller Allibert offers recognised quality containers. Yet while customers were previously personally looked after by representatives only, online trading is also becoming increasingly important here. We support the marketing of the online portal with innovative direct marketing measures as well as optimisation of the usability of the shop itself.