Instagram can be a wonderful tool to drive traffic to your online shop. In fact, we use Instagram every day to promote our brand and WordPress theme shop. We have had countless customers discover our business through Instagram and it’s a great way to connect with our audience.

In today’s post, we wanted to share our best tips on how you can drive traffic to your online shop, because who doesn’t like more growth and revenue?

How To Drive Traffic From Instagram To Your Online Shop

1 | Instagram stories

Instagram stories is a relatively new feature to Instagram and is a great way to connect with your audience on a more personal level. You can also utilize it to drive traffic to your website and online shop.

You can use both the photo and video feature to drive traffic. Keep in mind videos can only be 10 seconds long, so you have a short amount of time to promote your products.

We’ve noticed businesses using Instagram stories to build anticipation of future product launches, promote sales and exclusive offers to followers, show behind the scenes shots of business and so much more.

The great thing about Instagram stories is that it doesn’t have to be as curated as your Instagram feed. Give a sneak peak of your business and people will feel more connected to you and your business, which leads to a higher probability of them purchasing from you down the road.

Be creative!

2 | Strong call-to-actions in descriptions and images

Using beautiful graphics and photos throughout your Instagram feed is wonderful and can get you a high follower count, but what’s more important than a high follower count is an engaged community.

You want your followers to take action after seeing your photo, whether that be respond to a question you’re posting, sign up for your email list, or browse your online shop.

Alex Beadon does an amazing job at writing strong call-to-actions in her Instagram posts.

Here is one of her latest:

She not only encourages engagement on this particular post (say yes and like this photo) but she also suggests tagging a friend who also works hard on the weekends. You can easily do something similar to promote your online shop and its products.

Another way to create a strong call-to-action is to have your CTA on the photo itself, like Trena Little recently did.

Often, people skip through the descriptions on your Instagram photos, so a way to capture their attention is by having the text of what you’re promoting on the image.

Content such as new products, promotions, and questions are great ways to begin using this tactic.

4 | Videos with a text overlay

Video marketing is becoming increasingly popular and Instagram video is a great way to dip your toes in the water.

One thing to keep in mind with videos though, is that users could be scrolling quickly through their feed. So you want to make sure they have a glimpse of what you’re promoting before they scroll past.

Marie Forleo uses a text overlay on her videos, to catch eyes of people who are scrolling through their feeds.

This was a video that was playing in her feed, but as you can see, the text overlay tries to emotionally connect with anyone that wants to have lasting motivation.

If the text overlay wasn’t there, you may have just skimmed through her post, but if you’re looking for how to maintain motivation, you’ll probably stop to listen to her video and read the description.

Final Thoughts

As you can see, there are many ways you can use Instagram to drive traffic to your online shop. If you’re feeling overwhelmed with all of the possibilities, try using one of the above suggestions and start from there.

We would love it if you followed us on Instagram, and please comment on our latest image to let us know you came from this post!

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