P&G Targets The Oral Care Market In Its Global ExpansionTrefisP&G also recently forayed into the Indian toothpaste market with the launch of Oral-B Pro-Health. The market size of toothpastes alone is estimated to be around $1 billion in the country. Although Colgate-Palmolive dominates the oral hygiene market in India with a share of over 50%, there is immense potential for P&G to build a substantial presence as the market is expected to grow at a CAGR of 14% during 2011-2015.