Sistem Maklumat Pengurusan Pelanggan Agensi Abd Rahim

Abstract

The society's realization in the importance of preparing for the unforeseen future has made the insurance industry in our country grow tremendously over the years. Today, there are many insurance companies and agencies that emerge parallel to the society's needs. One of the well-known insurance companies today is Etiqa Takaful Berhad. With a slightl,y different approach and strategy from the other competitors in the same industry, Etiqa Takaful has managed to win their customer's heart over the years. It has successfully attracted customers who want to insure themselves or their assets and properties. Therefore, Agensi Abd Rahim which is an Etiqa Takaful Berhad agent has been chosen as the case study organization for this project. A customer management information system was developed for this organization. The integration of the Customer Relationship Management (CRM) concept and the application of the decision tree technique will make the system more effective, powerful and robust. PHP has been chosen as the main programming language while mySQL has been chosen to build the database. All these techniques and tools were used to develop this system using the object-oriented approach with prototyping as the System Development Life Cycle (SDLC) methodology. This methodology was aided by the Unified Modeling Language (UML). This system nrns on a Windows environment using the Apache web server. As a conclusion, this system was developed to assist the organization's administration in managing their customers' records and also for their customers' ease to do their transactions online through the internet conveniently