L’Atelier Rouge

Communication

Photography by Luis Beltran

The design for L’Atelier Rouge starts with the clients’ needs to actualize its website and brand after 5 years of existence on the American market. L’Atelier Rouge in search of a fresh and modern design studio contacted creative consultancy Masquespacio with the requirement to maintain its “Floral punk” image, but with a more contemporary and minimalist touch. Bright and bold colors are mixed and combined with very L’Atelier Rouge’ illustrations and photography’s of flowers, that result in a global modern and ‘cool’ image, without loosing sight at the seriousness the brand wants to transmit to its clients. Talking about the patterns, they are based on the different flowers and plants the American brand uses for its designs, while each of the members from the multicultural team of L’Atelier Rouge are hided behind the flower heads. Last, the combination of forms, bright colors and sketches represent the edginess from L’Atelier Rouge, concluded into a totally customized brand and website design.