Alaqazam - oh, well, it wasn't just that easy, but Bay Area magician and entertainer, Ryan Adler, is finally launching his ten year dream of a networking website for entertainers to help find work and advertise. MyPartyLink.com will debut on September 9. "I have always been interested by the business side of entertainment. I was intrigued as to how people in the entertainment business found work," explains Adler on the start up of MyPartyLink.com.

The website is a one-stop destination for party officials to find everything they are looking for from entertainers and photographers, to DJs and limo drivers; the website encompasses all parts of party planning. "Entertainers work together. Magicians with caterers and caterers with florists," says Adler. The website already has over 50 entertainer profiles.

Adler started the website in response to his own experience in spending excessive amounts of money with booking agents and advertising listings. "I lost income and the ability to freely network," explains Adler. MyPartyLink.com helps the work come to entertainers as more and more entertainers refer to the site and customize their profiles. Clients are able to clearly see the services and contact the entertainers. The entertainers also get their own unique URLs and as entertainers refer more friends to the website, they gain more points, which in the long run help place them higher in the search engines.

The point system essentially rewards people for helping Adler promote the website. They just need to reach into their address book and pull out a name," says Adler on the advertising aspects of the website.

The website is fairly inexpensive advertisement; $2 month for entertainers to post their profile. The profile enlists videos and/or other forms of media about the entertainers. "Entertainers work on connections to find work, which this website now helps build," says Adler.

Adler, a magician, drove his hobby of making dollar bills disappear and similar magic performances into a career. Ryan jokingly admits, "I figured I could make a little profit every time I did that trick- maybe there could be something to this magic thing!" Now instead of dollar bills, he makes bosses, department heads, and, to the surprise and enjoyment of the police department, police chiefs disappear. His props too have taken on a grander scale, which now consist of doves, puppies, and people. "It started out as a hobby. I was interested and good at it, so I kept at it," said Adler about his magical beginnings at the age of fifteen.

His first performances were encouraged by his high school teacher, who gave Adler 5 minutes of class everyday to perform in front of peers. Since then, the learning, practicing, perfecting, and performing aspects of Adler's magic shows have grown. Like the adage goes, "Practice makes perfect."

Adler had to work to make it as pro. As a beginner, he interned as a tiger trainer which included the job of spending late nights cleaning up after messy tigers and their dung. But his passion persisted. Even while speaking to Adler, his passion and enthusiasm for magic and his job as a magician are apparent. "It's certainly not an easy job, but a very rewarding one. There is nothing better than getting paid to do what I do, for making people happy and making them feel better."

At 29, with over 13 years of magic experience, Adler has performed over a thousand shows, a few of which for big name clients such as Macy's, NASA, and the U.S. Army. Whether it is schools, corporate functions, or philanthropic organizations, Adler shows an extraordinary ability and talent to engage and awe all ages and fields of people. His custom designed shows cater to the audience's particular need, whether it involves illusions of people being suspended in mid-air, transported from one location to another in the blink of an eye, disappearing, escaping from dangerous situations, or Adler's favorite- cutting people ,in half, like his mom. "What make me different from all the other magicians in the Bay Area, is the big illusions I do. It is a very Vegas type show," remarks Adler.

And Vegas, is just where Adler is planning to head his show towards next. "My biggest goal is to have my own show on the Las Vegas strip, and I know that it will take years and years of very hard work," says Adler about his future.

Performers like Rick Thomas, who performs at the Sahara, Las Vegas Strip, hold key influences on Adler's love of magic. "Rick took me under his wing, spent time and provided me with the necessary knowledge. He is the best magician I have ever seen."

Adler identifies himself primarily with his passion - magic. When questioned as to why he wants to continue his hobby as a profession, Adler responds with the same fervor and gratitude, "It is my passion. I have fun with it. I live my dream in my job."

"It's the best feeling in the world to be up on stage, performing. I couldn't ask for anything better," comments Adler.

Adler advises all aspiring magicians to "work hard, read as much as they can, and not be afraid to ask questions." He is eager to help by answering any and all questions. Check out his website: www.ryanmadler.com and MyPartyLink.com or contact him at ryanmadler@aol.com.