A provider of data communication tools, the Dek Div. of Tyco Electronics (Now TE Connectivity), was in need of brand assistance. What did leading Naperville Marketing Agency Modern Marketing Partners do for the company? Read on to learn the benefits and services offered to improve the company brand image.

Challenge: Market New and Existing Product Lines

Dek Div. of Tyco Electronics is a fast-growing manufacturer of data communications products. After adding several product lines through both acquisition and internal development, Dek needed a unified and distinctive brand presence– along with a high-powered marketing program to enter new markets.

Solution: New Graphic Theme, Improved Website

Modern Marketing Partners created a brand structure and bold new graphic theme that carries through all executions. A comprehensive marketing plan was implemented through a search-optimized website, distributor channel recruitment, email campaigns, trade shows, publicity and more.

Results: Double-Digit Growth

The new division of Tyco realized double-digit growth, fueled by new product launches and a growing
distributor network. Download our Dek Case Study to see the full report.

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