Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

Now free of Arby’s drag, The Wendy’s Co. appears energized about strengthening the Wendy’s brand. Most of what was discussed on today’s analyst call—coffee, breakfast, burgers, chicken, remodeling—covered territory discussed in the March call, however. The biggest news was “Redhead Roasters,” the name for the upgraded coffee platform Wendy’s is adding to the menu in tandem with breakfast. A new Iced Coffee will be on the menu soon as the first manifestation of the upgrade.

The company’s challenge now is to get all its franchisees to share its excitement about future opportunities. The Wendy’s Co. reportedly has filed suit against one franchisee for failing to make the needed investments (about $20,000 per store in grill enhancements) for the October national introduction of the Dave’s Hot ’n Juicy Cheeseburgers line, which has provided a sales boost in test.

To ensure operator buy-in with next year’s breakfast rollout, Wendy’s is offering low-cost loans to help with the $25,000 per-unit investment (new toasters and such). The company has promised to have 1,000 units—including 600 franchised stores—offering breakfast by year-end. To help reach that, Wendy’s Co. is offering “early adopters” a partial deferral of royalty payments that can be used to fund local breakfast advertising.

Wendy’s in Manhattan will add breakfast this quarter, Smith promised. Wendy’s intends to test baked goods such as muffins, sweet rolls and bagels for the breakfast menu, which Smith once again forecast will add $150,000 per store in sales.

The company repeated plans to introduce the “Gold Chicken” upgrade program for that menu category in 2012. This includes the Bruschetta Chicken sandwich (at left) topped with tomatoes, chopped basil and “balsamic glaze” that has been testing this year.

I’m with Jeff. It’s really…good. It isn’t *quite* Tim Horton’s good, but it’s better than most other lower-price-point drip; by no means artisan, but with a flavor profile that will go nicely with a salty bacon eggy cheesy breakfast thing. Highlight of my morning in NYC, though admittedly I was only there for two hours this morning before coming home.

I told some of their think tank years ago Tim Horton was dishwater and that they had no business buying a coffee business if Wendy’s had the worst coffee in the hamburger world.That I dumped out my coffee last time I was there.They were stunned by my comment and asked where my Wendy’s was .My local Wendy’s got a coffee called Premium Blend after that and it was very good .They just started selling $16. hamburgers in Japan today ,topped with exotic things like Foie Gras and Avocado Wasabi,plus Truffle and Porcini Grilled Chicken sandwiches.

Tried new Wendy’s coffee (Mocha) in Louisiana. It was great. Definitely NOT what I expected. Unfortunately, I live in Tx and we do not have the coffee here. Hope it will be as good as the one I had in Louisiana.

I absolutely LOVE Wendy’s everything. Always have. This new coffee is so delicious, I will likely never go to Starbuck’s again! Love it. Had the Artisan Breakfast sandwich and it was also delicious! Fantastic!!

Back of the House

The Burgers of the Month

The February Burger of the Month at Flipdaddy's in Cincinnati is the Cincinnati Sunrise. The build is a proprietary beef blend patty layered with a maple brown mustard sauce, Cheddar cheese and goetta sausage then topped with a fried egg.
To see the full list of February's Burger of the Month specials around the globe, click Burgers of the Month .