Just like businesses, nonprofit organizations must comply with Canada's anti-spam legislation if they send commercial (promotional) emails. Here are some resources that will help you understand the ins and outs of this legislation.

A mini-site dedicated to Canada's anti-spam law

You will find the necessary information as well as concrete scenarios illustrated in video format.

Recent online trends demonstrate that email communication remains an essential tool for success. Email marketing must be part of any nonprofit communication strategy.

An organization needs to be in control of this communication channel in order to maintain a privileged relationship with its donors, benefactors and members. Whether you want to improve the loyalty of your donors, extend your reach to make yourself heard or raise more funds, email marketing will help you reach your goals.

Here is a short list of best practices you should implement in your organization to be successful with your email communication strategy.

Get in the habit of retrieving email addresses to build your email list in all the activities and communications you do