The Super Bowl car commercials of 2012

By KBB.com Editors on February 3, 2012 11:56 AM

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As the country's biggest and priciest television event – 30-second spots reportedly sold for $3.5 million each this year, more than $100,000 per second – the Super Bowl is the main stage for the country's biggest-spending advertisers: automakers.

For their investments, familiar participants like VW, Audi and Hyundai, as well as first-timers like Lexus, are hoping these commercials get talked about around the water cooler, shared on Facebook and Twitter, and ultimately lead to more car sales.

Check out this year's crop and vote for your favorite by telling a friend, sharing a link or buying a car.