Email Marketing Tips

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Email Marketing Tips

Are you using email in your marketing mix? Email may not be the darling child of today’s marketers, what with Facebook, Twitter, et al getting all the press. But the fact is people still use email everyday, and if they subscribe (that is, opt-in) to receive your messages, email is still a very effective tool to acquire and serve customers. Of course, there are techniques and best practices that can help you get max results, which is where the ClickZ article below comes in. Start shaping up your email efforts and you’ll start getting better results (and then we can start talking about social media again … 🙂

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