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Apple Unveils Apple Card

Last week we focused on Apple’s upcoming event where they
were primed to announce a foray into original content video streaming. They did
that yesterday, but we also received an announcement of some new “hardware”, if
you will. Apple
unveiled the Apple Card, a no-fee, low interest rate credit card.

The minimalist design, par for the course with Apple
products, is without a signature, numbers, security code, or expiration date.

As outlined in the event, the new Apple credit card will
connect directly to Apple Pay. The card will allow the user to track all of
their purchases through the Apple Wallet, and the card itself will begin to
compile data on the bulk of your spending—which is a fantastic tool for future
budgeting.

Apple released Apple Pay a few years back, and it’s become a
popular option for iPhone users instead of whipping out the plastic to pay for
goods. They’re now honing in on that feature and potentially replacing your
card on file with one of Apple’s shiny new ones.

And they do look pretty awesome, as well. One of the
cornerstones of the company brand is style and status, so the Apple card seems
slightly like a quick way to let people know that “you’re in the club.”

Kind of like an AMEX Black card, without needing a massive
disposable income.

The card will also feature a unique way to recoup rewards,
as well. Instead of a running tally of cash back or miles, the card will
deposit daily rewards back into your Apple Wallet for immediate availability.

Another day, another Apple headline. The company that
changed the world keeps changing it, and you can bet there are more innovations
on deck.

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