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Apple’s Jony Ive: Machines can build beautiful things

CUPERTINO — Apple isn’t just a technology company. It’s increasingly becoming a luxury brand in its own right.

Apple’s sponsorship of the 2016 Met Gala—announced last week— further underscores this shifting identity. Dubbed “Manus x Machina: Fashion in the Age of Technology,” the annual event will highlight the intersection between machine-made fashion and handmade haute couture.

I sat down with Apple Chief Design Officer Jony Ive, Vogue Editor-in-Chief Anna Wintour and Costume Institute Curator Andrew Bolton to talk about the exhibit, how technology and fashion can work together and the future of the two worlds. Read more…