The sales total, almost 40% larger than last year’s, is larger than the GDP of Iceland or Cameroon, and larger than the US shopping holidays of Black Friday and Cyber Monday combined.

$25.4 billion

Alibaba’s Singles’ Day purchases between 2012 and 2017

$25.4 billion

Singles’ Day (the shorthand date, 11/11, is filled with ones) celebrates people without partners—the opposite of Valentine’s Day. It was largely created by Alibaba as an opportunity to offer major discounts.

$25.4 billion

Now an army of delivery people will work to mail an estimated 1.5 billion parcels in one week— more than a whole year’s worth of deliveries in China in 2006.

Published 1 min ago

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