On Episode 13 of Wojcast he takes the time to burst open a few bubbles with our heroes Woj and Bobby to help broaden their understanding of how search and marketing operate internationally.

Over a burger and fries with the blogger of choice at Moz, the team also get a lesson in robotic ethics as told by science fiction and find out why the future of AI will be determined by the porn industry.

Gianluca Fiorelli Quotes

"You could have some sort of 'Terminator' future because robots can decide for the goodness of humanity to rule humanity." (13:00)

"Sometime in the future we're going to have some sort of a mix between the 'Battlestar Galactica' cylons and the 'Blade Runner' cyborgs. Surely we'll see everything first in porn because porn is real avant-garde for everything in technology." (14:50)

Key Takeaways

Growing up SEO in Moz (3:15)

The development of search in Italy (6:43)

Robots from science fiction to science fact (10:22)

Choosing brand identities (16:32)

Gianluca's conference The Inbounder - which also tours to London, Madrid, New York and Milan (37:30)

Follow Gianluca

About WojCast

I’m Woj Kwasi, founder of Kwasi Studios. Join me in conversation with some of the world’s digital elite and leading entrepreneurs to undercover the secrets to their business and online success, including: How to overcome adversity to build a thriving business, mastering authenticity and discovering the power of digital empathy.