Core Mission

The preferred supplierWe want to maintain a position as the preferred supplier of high quality Danish Cookies in added value packaging in traditional and modern designs - in line with global retailer and consumer demands.

The innovative supplierWe want to be considered the most innovative and reliable partner within the category by our current and new customers.

The safe supplierWe want to maintain this position by securing a high and consistent product quality, efficient logistics, consumer oriented marketing schemes and competitive pricing.