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Auto Trader recruits former Volkswagen head to grow online presence

UK-based automotive portal Auto Trader recently recruited Ian Plummer, former head of sales at Volkswagen UK to help grow its new car presence on their website.

Auto Trader is the UK and Ireland’s largest digital automotive marketplace with over 48m visits to their website every month. They’re primarily known as the go-to portal for used vehicles, but want to focus on expanding their new car sale presence. The hope is that Plummer can facilitate that.

At Auto Trader, Plummer will be responsible for building strategic relationships with all UK automotive manufacturers and their partners to enable the development of solutions to drive new value and revenue to them, in both the new and used car space.

Auto Trader’s chief executive Trevor Mather said in a press statement that he was pleased to have Plummer on board.

“We’re delighted to have Ian as part of our team as his skills and expertise will be instrumental in leading conversations with manufacturers and ensuring Auto Trader’s solutions continue to address the broad challenges facing car makers in the UK today,” he said.

Plummer was equally excited to join the team, saying in a statement, “it’s a really exciting time to join Auto Trader, with so much rich heritage, the brand has become synonymous with buying and selling cars, and I am looking forward to being part of the next phase of the company’s journey.”