Rayo, CEO/Creative Director of the brand Lela, has offered to giveaway a cute Lela backpack to one Naturally Beautiful Hair Blog or Natural Girls United follower.

"It is with great pride and excitement that I introduce you to my company, Lela. The name Lela is of Swahili origin, meaning black beauty. I formed this company in order to manufacture a new line of character merchandise that showcase the beauty of children of African and Caribbean origin.

All of our products feature the adorable Lela girl icon. The idea was born when my husband went out looking for something special to buy for our new baby girl. He came across a few items of merchandise for young girls with animated characters on them, none of which represented our daughter. So we set out on a journey to develop a character that young African and Caribbean girls can relate to. Our aim is for Lela to be an inspiration to children from all walks of life, encouraging them to feel good about themselves." - Rayo.