What’s App?

Instant messaging on smartphones can be used for many things. In the Ezer Mizion Family, it is used to see how we can help? Does someone have a problem? Is help needed here? There? Are you in the area? Does your schedule allow you to make a detour? Do you have the equipment/expertise to be ...

Instant messaging on smartphones can be used for many things. In the Ezer Mizion Family, it is used to see how we can help? Does someone have a problem? Is help needed here? There? Are you in the area? Does your schedule allow you to make a detour? Do you have the equipment/expertise to be of assistance?

Information is conveyed instantly and help is on its way. Like Itzik Yitzchaki – Director of Hadera Municipality Workers’ Committee. He was on his way to work, already at the entrance to his office when his phone beeped. About face. Back in the car. There was a mitzvah waiting for him…a great way to start the day. A ‘family member’ had been also driving to work when his car got stuck in the sand dunes a the city’s edge. When he saw that his own efforts will not work, he didn’t panic. He knew he wasn’t alone. A couple of clicks and he knew help would be on its way. And it was. It didn’t matter if Itzik knew the person. What difference does that make? We’re all brothers. Mission accomplished. Itzik’s day was already a success and he hadn’t even made it to his office yet.

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