KBC Bank Ireland and WellFest have announced a new 30-day wellness programme created and led by performance psychologist Gerry Hussey; best-selling cookery author and healthy food and lifestyle enthusiast Roz Purcell; and Dublin GAA player and fitness entrepreneur Philly McMahon.

WellGood is a completely free 30-day plan, featuring tips on nutrition, mindset, exercise and more beginning on 3rd April. The programme will provide easy-to-follow tools and techniques to build on the fundamentals of wellness. All programme content will be available through the wellfest.ie website, including video recordings, podcasts, recipes and fitness plans from Gerry Hussey, Roz Purcell and Philly McMahon.

Followers will be set simple challenges to help reinforce what they have learned each week, and to affect positive change. The core concept of the programme is that, by spending just 20 minutes a day on wellness, people can significantly improve their physical and mental health.

In addition to the programme, WellGood will see a see a series of pop-up events taking place in different locations around Ireland. Three free events run by the ambassadors will give participants a chance to take part and learn more about a particular aspect of wellness: The events are:

Roz Purcell and Gerry Hussey have also been announced in the star-studded line-up for WellFest 2018. With KBC as presenting partner for the second year running, WellFest will take place in the new location of The Royal Hospital Kilmainham, Dublin 8 on 12th and 13th May.

At today’s WellGood launch, Anthony Kelly, Co-founder of WellFest, said “We are delighted to be able to bring this free online programme to the public. We want to reinforce that focusing on their wellbeing can be achieved through simple changes in your daily routine.

“The purpose of WellGood is to reinforce the fundamentals and explain that wellness does not have to be expensive, difficult to understand or time-consuming. Small changes every day to mindset, fitness and food can make a big difference to your own wellbeing and also to the wellbeing of the people around you!”

Aidan Power, Director of Customer, Brand and Marketing at KBC Bank Ireland, said: “KBC is delighted to partner with WellFest for a second year and to announce expansion of our support to include the 30-day WellGood programme. Our aim is to bring a wealth of knowledge across nutrition, mental health and fitness to a broader community beyond the festival itself.

“We understand how important wellbeing is to our customers and the communities we live and work in. We also believe that KBC has an active role to play in helping people access initiatives as inspiring as WellFest.”

The WellGood programme is completely free via wellfest.ie and those wishing to take part can now register on wellfest.ie.

This year’s star-studded line-up features the following, with more acts still to be announced: