Have we reached Peak Immersive Theatre? Born in the performance art underground and taken mainstream by Shunt and Punchdrunk, immersive art has certainly arrived at, er, a new milestone of sorts with ‘The Hidden House’, a brand new ‘immersive and unforgettable Christmas experience’ coming to Westfield Stratford City for the hols. Loosely based on the Grimms’s ‘Little Red Riding Hood’, it’s an interactive hi-tech maze in which the audience must investigate the disappearance of the scarlet-cloaked lassie while being menaced by various mythical creatures (there’s a U-rated version of the 15-minute-show or a ‘darkest secrets’ 12+ incarnation). Is it a cynical cash-in on Punchdrunk’s success? A grotto with bells on? A glorified fairground ride? We’ll report back in a month or so. But it’s probably not going to be more cynical or more terrifying than anything else in Westfield over Yuletide.

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