All posts tagged Ethical Coffee Company

Swiss lawyers have been doing good business in the last few months as a series of bans have been imposed, lifted, and then reinstalled on a rival to Nestle’s Nespresso premium coffee brand.

In the latest chapter Swiss discounter Denner, owned by the cooperative Migros, removed its Nexpod capsules from sale after losing an appeal against the world’s biggest food company and its multi billion dollar Nespresso empire.

Nestle contends that Denner is infringing its capsule trademark. A full decision is expected in the next few months.

Denner, playing the role of the plucky rebel, had already aggravated Nestle by using a version of its “Nespresso – What Else” advertising slogan, and said it would continue its battle in the courts.

On the fringes are other players who want to make inroads into Nespresso’s success story.

Court cases are pending against the privately held Ethical Coffee Company over its capsules it sells in France, and Sara Lee Corporation, which has been selling in France and the Netherlands.