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DICE Unsure on How to Develop Bad Company 3, Since It Doesn’t Know Why People Loved the Franchise

June 24, 2014 Written by Alex Co

Are you a Battlefield fan longing for Battlefield: Bad Company 3 to be released? Well. if you are, it might take a while for that to be a reality, as DICE themselves do not know why fans like the Bad Company series as much as they do.

In an interview with Eurogamer, DICE General Manager Karl Magnus Troedsson laments that the reason the studio hasn’t made Bad Company 3 yet is, it’s unsure how to go about it in the first place.

We take all this into account when we think about the future, and do franchise strategy…But there’s one thing that lingers with Bad Company that we’ve been asking ourselves: what is it that the people really liked about Bad Company?

Regardless if it’s single-player or multiplayer, Troedsson can’t pinpoint exactly what it is people liked about the franchise. But added they have their “theories” when it came to multiplayer.

Some people say they found the multiplayer controls faster and more direct..Some people liked the single-player and the characters and the humour. People love different things about it. It’s starting to almost get to that place where, if we were to make a sequel to Bad Company, what would than even imply?

But some people say this: the Bad Company 2 multiplayer is the best you’ve ever done. Okay, why is that? It’s hard for people to articulate what that is, which is actually hard for us. It would be hard to remake something like that. Can we do it? Of course. We have our theories when it comes to the multiplayer.

However, all is not lost when it comes to Bad Company 3; as Troedsson confirms “The Bad Company sub brand is something we hold very near and dear. We’ll take that into account when we think about the future.” And when specifically asked whether we’ll see DICE make another Bad Company game, Troedsson replied, “Well you’ll have to wait and see,” and adds, “if people really want it and if a team inside my group really wants to build it, then sure.”

Those who played Bad Company 2, what was it that made the shooter stand out from the pack? Is it a smaller maps? The lower player count? Let us know what you think made the franchise “click” in the comments.