The masses fight back against UC logo with snarky memes

By now you’ve probably seen the University of California’s new logo, described alternately as “generic,” “a napkin doodle” and a bidet. According to an article that ran in the Chronicle on Tuesday, however, “UC has no plans to drop the new logo.” As such, the people have begun fighting back using the time-honored Internet tradition of public shaming.

It didn’t take long for a few mockeries to rise to the top. There’s the above addition to the always fruitful UC Davis pepper spray cop meme.

Then this apt comparison to another rebranding (of sorts):

Photo credit: Naveed Mansoori

Photo credit: Imgur

And, finally, for all you folks who observed that the logo looks like it’s still buffering, here’s a GIF that will make you feel like your alma mater is caught in an endless cycle.