The Rule of 3's - Does Product Content Really Drive Conversion?

Peter Prestipino

Posted on 11.21.2016

Retailers and brads must give consumers what they want, when they want it or they will choose someone else.

In fact, 94 percent of consumers will either abandon a site or simply give up if they can't find the information they need to make a smart purchase, and 88 percent of shoppers revealed that product content plays an extremely or very important role in their purchase decision (Salsify Consumer Research, February 2016).

That's exactly the reason that accurate, consistent and detail product content is so important. So what's the best way to use product content so that it encourages conversions? If you want to out think consumers, employ the Rule of 3's - 3 images, 3 reviews.

Salsify's research from earlier in the year revealed that 66 percent of consumers want to see at least three images of a product while shopping, and 82 percent want to read at least three reviews before buying.