An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China. Through cases, articles, and experiential learning, learners will gain expertise in how to identify and evaluate opportunities; interpret, analyze, and build financial models to enable high-growth ventures; practice living life as an entrepreneurial leader; and create a new product or service for the Chinese market.

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Module 1: What Is Entrepreneurship?

In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed.

Enseigné par

Prof. Dominic Chan

Transcription

Now, what is stopping people from being an entrepreneur? If you think about it, most of us if you're watching this video you probably have been through some degree, training. You get a very good education. However, most of our education are training us to become a professional. For someone who are professional, we we are trained not to take risk. I have many many friends who are very excellent professionals. Now some of them, at some point in their career would say, ‘Well, you know, I would like to be entrepreneur because I really am fed up with my job. I want to embark on the entrepreneurial journey. So what's stopping my friends from being an entrepreneur? Well, because they think they are never hundred percent ready. It is like, it's like swimming. When they try to learn to swim, they have read all the books available, they have seen all the video teaching people how to swim but they still feel that they're not ready. Why? Because you can never be hundred percent ready by just reading the book or watching a video. It is like riding a bike as well. You can never know how to ride a bike by just watching how other people do it. You have to really take the plunge; you have to get on the bike; you have to get into the water, and start swimming or bicycling. The thing is, you know, even if you fail, you won't die. You know, but you learn from it. You don't repeat your mistakes and you will eventually master the skills of swimming or riding a bike. But I'm not telling you to jump into the water in the deep end. I'm telling you-start from the shallow end. Get into the water. Start managing the resource. Start managing what you need to get more and start swimming. So, my friend, you can't wait until you’re hundred percent ready.