About the author

Liesl Hays is an entrepreneur, writer, mom, wife and self-proclaimed change deviant. She is obsessed with change and carries that into every facet of her life. From small things like changing her favorite brand of water (it's Essentia right now, but that will change soon) to larger goals like becoming an entrepreneur-she believes her constant evolution makes her a better human.

Liesl spent the majority of her career in Human Resources at one of the top Global Healthcare IT companies in the world. At the intersection of health care and IT, change was the only constant. At the height of her career, Liesl managed executive development and had the opportunity to learn from some of the brightest and most gifted leaders. While all had varying personalities they shared one motto : irrelevant companies failed because of their refusal to change. This change or die spirit may have started at the top, but it was culturally embedded in the 20,000 + associate population making it one of the most visionary companies in the world. It was at the here Liesl got to express her change or die spirit most, but was surprised to learn change was truly a learned behavior all could embrace.

In 2016, Liesl got the entrepreneurial itch and left Cerner to pursue opening the Historic Browning Inn. Like many young entrepreneurs, Liesl found herself completely overwhelmed by her new responsibilities and woefully unprepared to tackle everything thrown at her. Liesl trekked through the discomfort by embracing change, surrounding herself with people who are smarter than her, and leaning on her family who relentlessly collaborates to make her crazy ideas happen.

Liesl is an active part of the philanthropic and entrepreneurial community in Lee’s Summit Missouri where she serves on a number of boards and committees. She runs on coffee, "to do" lists, and the belief that she has something to learn from every person she meets.

Success! Change Deviants sold 271 pre-orders by April 14, 2019, was pitched to 109 publishers, and is in discussions with publishers.

$20 Ready for Change

106 readers

You can do hard things and this is your first step. Includes 1 Copy of Change Deviants and exclusive access to a digital un-edited version of chapter one once available.

1 copy

Free shipping

$38 Change Shifter

34 readers

You’re ready for change and want to share your journey with a friend. Includes 2 Copies (Signed) of Change Deviants, exclusive access to a digital un-edited version of chapter one (once available), AND two invitations to the book launch.

2 copies

Free shipping

$72 Change Influencer

8 readers

$72 You’re ready for change and want to share your journey with others. Includes 4 Copies (Signed) of Change Deviants, exclusive access to a digital un-edited version of chapter one once available, AND four invitations to the book launch.

4 copies + ebook included

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$170 Change Transformer

4 readers

$170 Transformative change here we come. Includes 10 Copies of Change Deviants, exclusive access to a digital un-edited version of chapter one (once available), a digital Change Deviants swag pack (self-guided resources to help you tackle change), AND a 1- hour coaching session with Liesl.

10 copies

Free shipping

$425 Small Business Changer

1 reader

$425 It's time to transform your small business. Includes 25 Copies of Change Deviants, exclusive access to a digital un-edited version of chapter one (once available), a digital Change Deviants swag pack (self-guided resources to help you tackle change), a 1- hour coaching session with leadership on change behaviors for your business, and a follow-up action plan post implementation.

25 copies

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$850 Mediums-sized Business Changer

0 readers

$850 It's time to transform your small business. Includes 50 Copies of Change Deviants, exclusive access to a digital un-edited version of chapter one (once available), a digital Change Deviants swag pack (self-guided resources to help you tackle change), a 1- hour coaching session with leadership on change behaviors for your business with Liesl and one featured change deviant, a follow-up action plan post implementation.

50 copies + ebook included

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$1700 Corporate Business Changer

0 readers

$1700 It's time to transform your corporation. Includes 100 Copies of Change Deviants, exclusive access to a digital un-edited version of chapter one (once available), a digital Change Deviants swag pack (self-guided resources to help you tackle change), a 1- hour coaching session with leadership on change behaviors for your business with Liesl and one featured change deviant, a follow-up action plan post implementation AND a 4 hour training for a small team (either digitally or in person if travel is close).

Synopsis

Are you on the edge of pursuing a meaningful life change, but find yourself with a list of excuses? Is playing it safe the worn-out motto of your life? Or maybe your fear of failure is just louder than the call for change. Whatever it is, we all can relate to the strong desire to avoid risk.

Change deviants: The exit strategy to playing it safe explores the DNA of trailblazers called change deviants and synthesizes it into behaviors you can repeat. It elevates the power of lasting change by helping you unlock your personal change limiters such as your attitude, core beliefs, and personality characteristics.

Change deviants are rare, but we’ve all met them. They appear to jump into life changes effortlessly; tackling their fear of change at an alarmingly fast rate. In the workplace, they’re energized by new projects, team changes and even total re-organization. They are often visionaries who articulate crazy ideas and nourish them till they become reality. They are constantly looking for new ways of doing things and reinventing the status quo. In their personal lives, they’re relentlessly editing themselves whether through self-development or maybe by pushing you to change (annoyingly so). At times, keeping up with their evolving beliefs, preferences and projects is exhausting. Change deviants rarely play it safe. Instead, they are grounded in the fundamental belief that change is necessary for growth.

Whether you ascribe to their endless supply of change energy or duck down in your cubicle to avoid a run in, we all know change has numerous personal benefits such as helping you grow, teaching you resiliency, getting you outside your comfort zone and even living a more authentic life. While you might not want to copy everything change deviants do, their behaviors serve as a guide to tackling change head on.

The book will dive deep with some of the most inspiring change influencers, highlight their meaningful stories and decode the behaviors most important for change success. After exploring the makeup of these influencers, Change Deviants factors in a critical component to change success: your change DNA. Change is personal and while it’s important to learn from change deviants, the application of these concepts is deeply personal. While change is a process most can all relate to, cookie cutter solutions lack one critical thing-you.

Your attitudes, beliefs, skill level are factors that are foundational to how you and only you approach change. Change Deviants guides you through identifying your individual change limiters and personalizes behaviors that are specific to you. From the operational “I play it safe” thinker to the visionary idea generator-Change Deviants is your customized guide to finally pursuing each life change with behaviors that matter most for success.

Outline

Part I:

Equipped for Change: Stop skiing in your swimsuit

Playing it safe becomes muscle memory. It’s a series of small choices you’ve made that probably went unnoticed. Eventually the weight of those unfulfilled changes becomes compounded and heavy. You’ve created a solid plan in the past- so why haven’t you been successful? Having a plan doesn’t guarantee you’re equipped to execute it. When playing it safe becomes muscle memory, you unconsciously make decisions insulating you from risk. While your conscious mind is set to tackle the plan, your attitudes, beliefs and experiences are the GPS giving you directions. Your conscious mind was clear by typing in your maps app, “let’s head for the Rocky Mountains and go skiing,” However, your unconscious mind had a different idea, “let’s go lay on the beach in Pensacola.” Now you’re stuck wearing a swimming suit and flip flops right before you hit the slopes and wondering why everybody around you is in ski pants and has a lift ticket. You’ve gotten this far with a solid plan, so you hop on the ski lift and hope for the best. The result is always the same:epic failure. Funny enough, you believe the failure to execute the plan is your fault when in actuality you just weren’t equipped for success. Part I explores your unconscious mind asking hard questions like, “what attitudes, beliefs, and experiences mold the way I approach change?” or “why do I even want to change?”

Get personal insight into the world of change deviants through candid stories, interviews and discussions. Part II will dive deep into the behaviors that matter most for successful change then synthesize it into core skills & knowledge you can apply to your world. We’ll ask our change influencers important questions such as:

What attitudes, skills, and behaviors are most important for activating change in your life?

What daily habits, practices or routines support your change mindset?

How do you create a culture of change in your life?

Describe the most significant barriers you encounter when tackling change.

I Make Anything & Everything…Well Except for Dinner, Gwen Hefner, The Makerista

Part III:

Unique to you: Developing a plan you can stick to

Your path to experience lasting change must be as unique as you. Chances are the core skills and behaviors our change deviants shared might have terrified you. Maybe they’re completely against any behavior you feel comfortable with. While change deviants have a propensity for change, their ability to jump in head first didn’t start with big ticket items like reinventing the healthcare industry. Similar to how you’ve protected yourself from change-they’ve done the same for playing it safe. Part III helps you understand your own risk tolerance and aligns customized behaviors to help you flex your change muscles. Don’t worry, if change terrifies you, we’ll help you adapt in small bites.

In Part III we will:

Revisit your why for change coupled with your change limiters

Assess your skill in relationship to the change behaviors

Develop an action plan with customized behaviors to help you achieve your change goals.

Audience

According to industry research, the self-development market is worth over 9 billion a year. However, the future of this market is currently in transition. Traditionally baby boomers have been the primary consumers of self-help, but will become a shrinking market as millennials transition to take their place.

Pew research validates the majority of Millennials feel they are a distinctive generation. Forbes reported in January 2018, 94% of Millennials are addicted to self-improvement and would be willing to spend $300 a month on it. They also spend twice as much on self-care regimens than their Baby Boomer counterparts. The same article also reports Millennials find themselves getting addicted to self-help without putting it into practice.

Millennials consumed the self-help market is a huge way in 2018. Rachel Hollis became more of phenomenon than anyone could predict with her New York Times Best Seller, “Girl Wash Your Face”. Unlike self-help mantras of old steeped in processes and data-driven research, Rachel encourages women they only need one thing to be happy and fulfilled-their inner power. Hollis isn’t the only trailblazer in this market. Gary Bishop’s 2016 New York Times Best Seller Un-Fu*k Yourself followed a similar theme: you are a miracle of being and you’re the only one stopping yourself. Let’s not forget Shauna Niequist’s Present Over Perfect or Jen Sincero’s, “You are a Badass” all focused-on transformation through your own inner power.

Millennials have spoken and their self-help market is taking a hard turn in the other direction in stark contrast to their Baby Boomer parents. The Millennial self-help mantra requires an authentic voice, the power to accomplish meaningful change through self-inflection, and a few inspiring role-models to get them there. Millennials also recognize they are over-consuming self-help and are seeking to embrace action.

Our book market is the next generation of self-help consumers: Millennial men & women (ages 23-38). Our readers are in pursuit of becoming the best version of themselves. They already consume self-help through podcasts, books, and following inspirational social media accounts. However, they are tired of endlessly pursuing their self-help journey just for the warm-feelings it brings them. They believe consuming has been useful but are ready to act. Our readers already believe they have the power within them to pursue important life goals and are ready to do the self-work to drive real results.

Change Deviants speaks to the millennial self-help mantra. It meets them in a powerful place using authentic voices, real self-discovery and introduces a few inspiring role models along the way. At the core is a focus on the power of self, but more importantly the exploration of self to embrace all life changes. The book builds the foundation for actioning self-help goals which require lasting change.

Promotion

Liesl has a strong base of supporters both through her digital platform and personal relationships. She believes nothing can be accomplished without others and believes together we are always stronger. In every aspect of Liesl’s life she leads with relationships and has established a strong base of people who make her better; she likes to return the favor too. She has a broad scope of influence which includes entrepreneurs, change influencers, local politicians, community activists, board members, leadership development specialists, media consultants, corporate leaders and so many more. She believes people are committed to her because of a fundamental belief that defines her: everyone has unique strengths that are waiting to be maximized and her goal is helping people reach their greatest potential.

Her current digital supporter base includes:

Social Media:

Liesl has a strong social media presence with over 2,000+ followers for the Inn she owns coupled with her Writer/Speaker presence. These followers range from entrepreneurs, guests at her Inn, change influencers, executives, media consultants and more.

Newsletter Subscribers:

Liesl has over 650 newsletter subscribers. These subscribers have a vested interest in the Historic Browning Inn and receive content about her entrepreneurial goals, the latest at the Inn and her trade secrets on her approach to guestology.

Community Involvement

Board of Directors, Lee’s Summit Chamber of Commerce

Advisory Board Member, Truman Heartland Community Foundation

Member, Lee’s Summit Chamber of Commerce

Tourism and Travel Committee Member

Member & Sponsor, Downtown Lee’s Summit Main Street

Promotions Committee Member

Publishizer Launch Approach

Liesl has a robust strategy for promoting her book during the Publishizer campaign running from 3/15/19-4/15/19. Her personal goal is to sell 34 pre-order every day. She plans to reach that goal by:

Crowd-funding Social: Liesl will host a crowd-funding social at the Historic Browning Inn. This event will include appetizers, drinks, promotional material and a room dedicated to pre-orders (laptops/iPad). She will invite her strong base of supporters and give them the opportunity to pre-order her book as a VIP in her life.

For Better or For Worse Podcast Appearance: Liesl will appear on the “For Better or For Worse” podcast hosted by local entrepreneur Sarah Bronson. Sarah owns All My Heart Bridal which has recently gained national attention for serving “women with curves”. She has over 2,170 Instagram followers and 1,580 Facebook followers. On the podcast she will discuss her unique approach to guestology at the Historic Browning and promote her book with women about to embark on a major life change (getting married).

Social Media Campaign: Liesl will continue to leverage her digital influence by providing daily posts related to her Publishizer Campaign. This will include utilizing the Historic Browning, business and individual pages. She will commit to doing a Facebook live video every week to provide updates.

Video Campaign: Liesl will have a short campaign video that will share about Change Deviants coupled with a compelling why to support pre-orders. This will be pushed out through social media, her website and other change influencers.

Personal Website: Liesl will dedicate the majority of her personal website content to focus on her Publishizer campaign.

Influencer Plan: Liesl personally understands the need for influencers to leverage their audience to cross-promote her book. She has developed an influencer plan that considers influencers who attract her millennial target market. These influencers are committed to sharing her book on their platforms and driving pre-orders.

Additional Book Launch Considerations

Liesl recognizes the importance of keeping her support-base engaged throughout the writing process. Once a publisher commits to her, she will continue leveraging all highlighted components in the publishizer launch period while writing her book and after it hits the shelves. Her followers need to feel engaged in the process and go on her writing journey with her. She will provide regular updates to current/potential consumers through her digital platforms, workshops, speaking engagements, community involvement, leadership development coaching, and the Historic Browning base.

Upcoming Speaking Engagements/Workshops

It’s a crowd thing: Leveraging crowd-funding to make your business idea happen, April 2019 (Workshop for local entrepreneurs interested in crowdfunding their businesses. It will include other local entrepreneurs who have successfully crowdfunded their businesses are in the process of doing so.

Change Influencers: Using Influencers to Market your Brand, June 2019 (A retreat hosted at the Historic Browning Inn on some of the most successful marketing influencers who can elevate your brand. These influencers have agreed to market the Historic Browning and my upcoming book. Most of these influencers have at least 14k + followers individually or on their social media accounts).

Competition

The science behind change is a well-explored topic. Our fascination with digging deep into the human psyche to understand what prevents us from lasting change has been explored by psychologists, sociologists, life coaches, program developers and so many more. Authors who share their insights on this topic have created an interesting and compelling body of research that sheds light on everything from how to effectively influence organizational change to the impact our logical vs. emotional brain plays on change. Most books have a one-size fits all model to more effectively help you navigate change. Change Deviants is unique because it assumes one critical thing: personal change is as unique as each person. It’s a true self-development guide that helps readers dig deep on important topics like how their attitude, core beliefs and experiences impact their approach to change.

Here's where the competition falls:

Switch: How to Change Things When Change is Hard by Dan Health & Chip Heath, Crown Business, February 2010

In Switch, the authors explore why it’s so hard to make lasting change in our personal lives, work lives and our communities. It explores an obstacle we all face that is built into our brains: the rational mind vs. the emotional mind. These two forces are always competing for control and create an ongoing conflict between meaningful life changes. The book explores everyday people who have effectively learned to balance the rational vs. emotional mind and the lasting impact it has had on tackling meaningful life changes.

Change Deviants will explore some components of the rational vs. emotional brain, but will take this even further by synthesizing it on the personal level. While Switch provides another excellent change management model-Change Deviants helps readers create a customized plan to help readers navigate their personal change goals.

Change or Die by Alan Deutschman, Harper Business, December 2007

In Change or Die, Alan argues when given the chance to change-we rarely do. From patients who are suffering from heart disease who have been given the opportunity to change many times to repeat offenders in the criminal justice system-change is not easy. In his book, Alan provides a simple repeatable process to approach change more effectively-relate, repeat and reframe. Using breakthrough research from well-respected leaders in medicine, science and business, Alan shares how anyone can approach change in an attainable way.

Change Deviants will explore some of the personal change topics discussed in Change or Die, but will expand beyond a uniform model to help readers navigate change. It will dig a layer deeper by truly being a self-development book to support readers in reaching their customized change goals.

Who Moved my Cheese by Spencer Johnson, G.P. Putnam’s Sons, September 1998

Who Moved my Cheese is a well-known classic that explores the challenges of change. It identifies the primary pitfalls of change: it’s outside our control, you cannot determine when it will hit, and our responses are often the same whether it happens to us or we choose it. Who Moved my Cheese assumes there is one primary factor that dictates change success; our attitude. It explores a simple way to tackle normal change emotions like fear and anxiety in order to have a more positive view of change.

Change Deviants will discuss how your attitude more broadly impacts change, but it will focus predominately on changes that are inside your control. Who Moved my Cheese provides support for individuals focusing on changes outside their control while Change Deviants will focus only on changes within a person’s control.

The science behind change is a well-explored topic. Our fascination with digging deep into the human psyche to understand what prevents us from lasting change has been explored by psychologists, sociologists, life coaches, program developers and so many more. Authors who share their insights on this topic have created an interesting and compelling body of research that sheds light on everything from how to effectively influence organizational change to the impact our logical vs. emotional brain plays on change. Most books have a one-size fits all model to more effectively help you navigate change. Change Deviants is unique because it assumes one critical thing: personal change is as unique as each person. It’s a true self-development guide that helps readers dig deep on important topics like how their attitude, core beliefs and experiences impact their approach to change.

In the meantime, here’s the where the competition falls:

Switch: How to Change Things When Change is Hard by Dan Health & Chip Heath, Crown Business, February 2010

In Switch, the authors explore why it’s so hard to make lasting change in our personal lives, work lives and our communities. It explores an obstacle we all face that is built into our brains: the rational mind vs. the emotional mind. These two forces are always competing for control and create an ongoing conflict between meaningful life changes. The book explores everyday people who have effectively learned to balance the rational vs. emotional mind and the lasting impact it has had on tackling meaningful life changes.

Change Deviants will explore some components of the rational vs. emotional brain, but will take this even further by synthesizing it on the personal level. While Switch provides another excellent change management model-Change Deviants helps readers create a customized plan to help readers navigate their personal change goals.

Change or Die by Alan Deutschman, Harper Business, December 2007

In Change or Die, Alan argues when given the chance to change-we rarely do. From patients who are suffering from heart disease who have been given the opportunity to change many times to repeat offenders in the criminal justice system-change is not easy. In his book, Alan provides a simple repeatable process to approach change more effectively-relate, repeat and reframe. Using breakthrough research from well-respected leaders in medicine, science and business, Alan shares how anyone can approach change in an attainable way.

Change Deviants will explore some of the personal change topics discussed in Change or Die, but will expand beyond a uniform model to help readers navigate change. It will dig a layer deeper by truly being a self-development book to support readers in reaching their customized change goals.

Who Moved my Cheese by Spencer Johnson, G.P. Putnam’s Sons, September 1998

Who Moved my Cheese is a well-known classic that explores the challenges of change. It identifies the primary pitfalls of change: it’s outside our control, you cannot determine when it will hit, and our responses are often the same whether it happens to us or we choose it. Who Moved my Cheese assumes there is one primary factor that dictates change success; our attitude. It explores a simple way to tackle normal change emotions like fear and anxiety in order to have a more positive view of change.

Change Deviants will discuss how your attitude more broadly impacts change, but it will focus predominantly on changes that are inside your control. Who Moved my Cheese provides support for individuals focusing on changes outside their control while Change Deviants will focus only on changes within a person’s control.

ADKAR: A Model for Change in Business, Government and our Community by Jeffrey M. Hiatt, Prosci Learning Center Publications, August 2006)

ADKAR is a model that supports individuals in managing through both personal and professional changes. ADKAR is a change model that is backed by years of data proving it to be a holistic model to navigate change effectively. ADKAR (Awareness, Desire, Knowledge, Ability to demonstrate core skills & behaviors and reinforcement to make the change stick. It is a well-known model used by organizations and individuals.

Change Deviants will explore some of the components addressed in ADKAR but will focus more on change at the personal level. ADKAR is an extremely popular model in the corporate world but is not a widely accepted model as it relates to personal change. Change Deviants will not assume a one-size fits all change models works for everyone. It will support a customized self-development plan for readers.

Black Rose Writing is an independent publishing house that strongly believes in developing a personal relationship with their authors. The Texas-based publishing company doesn't see authors as clients or just another number on a page, but rather as individual people... people who deserve an honest review of their material and to be paid traditional royalties without ever paying any fees to be published.

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eBooks2go, Inc., was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide.

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Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting or entertaining message to share with the world.

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The book business is a difficult pursuit. Especially for an Independent writer. The decision to go it alone and self-publish, or go with a small press is strictly an individual business decision. Hiring professional freelance resources like editors, cover designers, and formatters can be daunting enough. Let alone that dreaded marketing and promotion. All of that takes precious time away from what you could be doing. Writing!

With an experienced Literary Agent, award-winning Author, publicist, and publisher like RJ Parker, you don't have to do it alone. RJPP offers years of success and reputation to represent you and your work. Ask yourself, “Do I want to succeed? Is my book worthy of reaping all it is worth and then some?” If you take pride in your work and want to excel to the top, RJ Parker will implement his years of knowledge and skills learned as an industry leader in marketing to get your work into the hands of the people who matter.

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Interested?

If you are looking for mediocrity or status quo, RJ Parker may not be a good fit for you. However, Parker is a go-getter in the industry who will not cease until he makes your dreams become your reality!​Please send your proposal to agent@rjparkerpublishing.com and include:Book TitleBook DescriptionSynopsis (what your book is about and why you think it’s a good fit with RJPP)A brief bio, including your city of residence, and publication historyFirst two chapters

Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies.

1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step.

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Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months.

Here's a price summary of our most popular services for books 50,000 words and under:

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind.

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Making Your Book Awesome: we really can’t settle for anything less. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

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Check out some of our latest best-selling AuthorPreneurs athttp://CrescendoPublishing.com/new-authors/.

We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project: www.happyselfpublishing.com/scheduler

At PRESStinely our most paramount purpose as a publishing service organization is to partner with authors and entrepreneurs to bring their creative projects to life. Deciding to be an author is terrific; determining to be a published author is impressive; deciding to properly write, edit, design, market and launch your book is a must. Collaboratively, we strategically move through the publishing process ensuring mistakes are avoided and the end product is not only a book you are proud of but will be used as a tool to build your brand.

Partnering with PRESStinely means you as the author retain all creative control, all future revenues from your book. Our approach is simple -1 - Partner with authors and entrepreneurs to guide them through the entire publishing process. 2 - Customize every package offered to fit each client's needs. Pricing for our partner services vary from $500 USD - $7,500 USD. 3- Provide the vision, skills, and tools necessary to ensure success. When our clients succeeds, we succeed. 4 - Identify gaps and opportunities to build a brand efficiently. 5 - Become our client's “right hand” and bring their creative vision to life.

You should spend as much time publishing and marketing your book as you did writing it, together we will leave a mark on the world.

Bestsellers are great. Long-term sellers are even better. We'll help you do both.

Project Bestseller is about creating bestsellers. More importantly, it’s about building author platforms and long-term success. We’re building books that sell well over time, generate income for their authors, and create a lasting impact for their readers.

How? The surface answer to this question is:- crafting each book for maximum appeal to readers - editing, design, and production with quality to match or exceed traditional publishers- building an author platform to build loyalty and reach- optimizing marketing elements such as keywords, categories, and sales copy- leveraging promotion and advertising to generate sales at a profit

A deeper answer is: with strategy, curiosity, and intense passion.

Why? We believe good books should sell. If you're like most of our clients, you have a big vision for your book. It represents you. It says something about who you are. Now you’re ready for it to start touching lives.

You can probably think of half a dozen books that have become part of the grain of your life, because they gave you exactly what you needed at the time—whether it was a feeling, an experience, a different perspective, or just the information you needed to unlock your next possibility.

Now it's your turn. We can help you impact your readers with your book. It's what we do.