Breaking Rules and Shaking Up Booch!

BOOM! Seek North Provisions is asmall batch organic kombucha company hitting the beverage market with a splash. The defiant, yet adorable, dynamic duo comprised of Philippe Trinh and fianceé Julian Lesser decided to make their passion for gut health a branded reality in early 2018. They’re breaking down every barrier along their path, and recently announced their partnership with the world-renowned luxury food retailer, Dean & DeLuca. You can now take home years of perfected, homemade kitchen alchemy with the release of three fizzy fan favorites in bottles for the first time!

Based out of Kingston in the Hudson Valley, New York, Philippe and Julian share a combined 40 years in the art, fashion, graphic design and digital marketing worlds. Combining their talents of highly trained attention to detail, branding, and commitment to artisanal quality, they created the Seek North Provisions Kombucha line. And not only are you about to fall in love with their story and product, they’re going to make sure you love yourself and stay #gutpositive.

Philippe and Julian have promised to step up the game by offering more than just "quality ingredients". Their flavorful booch is proudly brewed in Upstate New York. It’s completely raw, unfiltered, and unpasteurized, keeping all of its health benefits unadulterated. This undiluted,badass‘booch’ uses no artificial sweeteners, fillers, or synthetic flavors. Because they don’t cut corners, Seek North Kombucha is Certified Organic and lower in sugars than their other neighbors on the block. Their brand intention is to eventually grow 50% of their ingredients on their Catskills farm, Seek North Mountain. All of this is what makes it one of the healthiest things you can put past your lips, boasting health benefits such as a rich probiotic content, wildcrafted herbs and flowers like ginger, lavender, jasmine, and antioxidant-laden berries.

Seek North Provisions recently released three deftly dramatic flavors that will be available for your curious consumption at all NYC Dean and DeLuca locations. Gracing the bottle lineup: a sweet, hoppy Pineapple Elderflower Kombucha, the tropically spicy Hibiscus Ginger Kombucha, and a sun-soaked Blueberry Pomegranate Lemon Kombucha. They will continue to have two flavors on tap every month at Dean and Deluca, along with two new ones debuting in November: Passionfruit and Apple Ginger. However, if you think you’re not a ‘booch fan, one of Trinh and Lesser’s best talents is converting non-boochers into lifelong booch-heads.

Lesser and Trinh are enviro-conscious vegetarians that refuse to compromise wholehearted altruism. They are asking you not only to try their new kombucha, but to love yourself inside and out with their #gutpositive campaign. While drinking their raw kombucha imbues a myriad of health benefits, they are well aware it’s of little use if you don’t continue the trend of self love. Their hope for you is to love what they do, be inspired by who they are, and to love yourself by creating a healthier you.

THEIR CHALLENGE: They encourage all Kombucha fans to share their commitment to health by taking part in their #gutpositive challenge.

WIN FREE KOMBUCHA: Join the #gutpositive movement for chance to win a free case of Seek North Kombucha. Tag five friends in any of their @seeknorth Instagram posts and hashtag #gutpositive. Three winners will be announced January 1, 2019.

VISIT: Dean and DeLuca stores and try Seek North Kombucha for yourself. Look for Seek North Kombucha bottles in the Dean & DeLuca beverage coolers and their new on-tap flavors by the coffee bar.