Saturday, June 23, 2012

Jimmy Choo Fragrances Press Event & Review

What's the first thing that comes to your mind when you hear the words "Jimmy Choo"?

Most of your answer must be: SHOES!!! Yep.. the gorgeous luxury shoes
that usually worn by celebrity on red carpet, model on fashion week,
and Carrie Bradshaw at Sex and The City (she's one of my muses). But now I'm not going to talk
about the shoes ladies.. And maybe you've read about it at my friend's
blogs, yep, it's the fragrance! This is gonna be a long post because
honestly, it's hard for me to describe the fragrance in words. Some of
the words I took from their Press Release. I'm a visual person =P. I can
not capture it with my camera except the packaging and the bottle..

Jimmy Choo Eau de Toilette 60 ml & Eau de Parfum 4.5 ml.

Funcdation of Tony Manero - Super Sexy Girl

I was invited to Jimmy Choo Parfum press event at Cassis last week. Other beauty bloggers who also attended were Nisa, Carnellin, Cilla, Hanna and Putri Kansil. It was a private session I guess because there were only us and two other ladies in the room.

Beauty bloggers with Mr Alexis Vincienne.

The
event begin, Mr Alexis Vincienne, the export manager from France,
started the presentation. He explained about Jimmy Choo brand itself at
the first time. Here is a bit off Jimmy Choo Success Story:

"Founded
in 1996 by Tamara Mallon who was Accsessories Editor at British Vogue,
when she started the ready-to-wear shoe company. In 1996, frist boutique
in New York followed by Los Angeles in 1999. Jimmy Choo became
synonymous at the "red carpet" shoe of choice. Jimmy Choo encompasses a
complete luxury lifestyle accessory brand, with over 140 locations in 32
countries."

Then
he introduced us the fragrances. Launching early 2011, this debut is an
essential extension of the Jimmy Choo lifestyle and an integral element
in fully accessorizing the Jimmy Choo woman. In short, this is a
fragrance for women with a sense of fashion and a taste for luxury. He
also showed us the print ad, you can see at the bottom right picture.

Products display and decoration, flowers everywhere.. Love it!

There
are 2 kinds of fragrances: Eau de Parfum (EDP) and Eau De Toilette
(EDT). EDT is usually less concentrated than EDP. But not for this one
daaghling.. They smell different! Even the packagings and the bottles
look similar, but different. You can see it here:

Right - Eau de Parfum, left - Eau de Toilette. Do you notice the difference?

Correct!
The difference is the color of the square background at Jimmy Choo
logo. Black for EDP, silver for EDT. =) Oh yes in case you are curious
why the packaging has python skin pattern (and texture), because there's
nothing sexier and excotic than snakeskin, a luxe material that has
become synonymous with Jimmy Choo shoes and accessories as a deluxe
expression of the brand. So it is inspired by a python skin shoe in the
current Jimmy Choo collection.

The bottles: right - Eau de Parfum (darker shade), left - Eau de Toilette (lighter shade).

The bottle is inspired by jewel-coloured Venetian Murano glass which itself is
evocative of the many jewel encrusted Jimmy Choo stilettos to walk the
most celebrated red carpets. The faceted, cocoon shape is voluptuously
feminine, embracing the sensual liquid inside. It was very important to
create a beautiful and precious bottle which is an object of desire that
women will want to keep forever. Recognizing the importance of marrying
tradition with contemporary design, the orb-shaped bottle is capped
with a silver-edged black cube, striking a note of graphic modernity.

How
about the scent?

This is the hardest part to describe.. ^^ At first
each notes were sprayed into a flower from handkerchief, so we could
notice the difference. Then we smelled the final scent that sprayed into
a paper.

Eau de Parfum

"With luminous green top notes
providing an initial burst of refreshing brightness, bringing a
sensation of glittering radiance. At the heart, an aura of rich and
exotic Tiger Orchid lends a creamy seductiveness as the fragrance evolves. Lingering sensual base notes of sweet toffee meld with Indonesian Patchouli to leave a subtle, sensual memory on the skin."

In
my opinion, the scent is strong, glam and mature (read: seductive). I
can imagine a sexy modern woman with her glamour outfit and very
confident walks in a glamour party with this EDP sprayed on some parts
of her body. It expresses an aura of strength and beauty.

Eau de Toilette

“When
you think of Jimmy Choo, you think of a glamorous woman. She’s stylish
and sexy, exuberant and refined, intriguing and captivating. For the Eau
de Toilette, I wanted to maintain the signature of this captivating
woman by bringing it more transparency, while expanding the vibration
points to make it more dazzling: pear illuminated with ginger, orchid tinted with rose and cedar
that takes over from caramel for vibrant sensuality. Jimmy Choo Eau De
Toilette is the imprint of the Jimmy Choo woman, mischievous and
provocative, she is a sparkling beauty.” - Olivier Polge, the nose
behind the fragrance.

In my opinion, this EDT scent is fresher than EDP. It is sweet in a glamorous way. Imagine
you do your everyday activities and still look stylish, gorgeous and
dazzling all day long, with a spritz of Jimmy Choo EDT.

I
personally like EDT than EDP, because it has roses in the heart notes, I
love roses! It is also nice for daily use. But after I arrived at home
and smell them both again, I fell in love with EDP too! Haha.. So the
conclusion.. we can use EDP for formal occasion such as party, dinner,
etc.. and EDP for everyday activities.

Jimmy Choo also has the body lotion which matches with the fragrances. The texture is smooth and not tacky. It is easily absorbed into my skin. It will be a perfect and grogeous combination!

How
about the staying power?

They have incredible staying power, even the
EDT! I've used it some days ago, sprayed it on my ears and hands. The
scent lasts for 7-8 hours.. It is gone after I took a bath. But again, it depends on your activities. On that day I just spent my day at the office (indoor).

The
event was closed by an active questions and answer session. They also
served french meals for us. One cute thing is.. they gave us engraved
name necklace as a souvenir (how fast!) and a goodie bag.

EDP 4.5 ml. Supercute isn't? We can just put it into our small clutch.

I don't know if they will sell this size on the market or not.

Okay ladies... I hope this post will be helpful for you to decide which fragrance you should buy. Both of them maybe? ^^

Last.. these are the quote from the perfumer, Oliver Polge. He received the International Perfume Award in 2009:

Eau de Parfum:“When
you say Jimmy Choo, you immediately picture a glamorous woman. She is
chic and sexy, exuberant and refined, intriguing and captivating. In her
trail, her fragrance must say it all!”

Eau de Toilette: “The
Jimmy Choo EDT is a concentrate of pure seduction : an irresistible mix
of glamour and impertinence. This is the Jimmy Choo woman imprint,
mischievous and provocative. A beauty both demonic and sparkling!”