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Wednesday, March 21, 2012

This week's topic is on one that I do want to know more of -- Resale Rights. If you've been online for a while, you will definitely encounter lots of these types of materials. Some are also sold at affordable prices. But here are more tips for you that you can use when dealing with resale rights. ^_^

256. Resale Rights – Tip 4

I've always been aware of content marketing. I do know that when you're running a website or a blog, having quality posts packed with content will help your site get more traffic. At times, it is understandably difficult to come up with your own materials. Sometimes, even if you want to, your time may not allow it. One way that I've discovered is using PLRs (private label rights) articles or materials makes it easier for you. You do need to remember, however, that more often than not, you will need to revise said articles to give it a new twist.. one that is more distinguishably your voice or your own personality. This helps add to your personal branding. It also helps you establish yourself as an expert.

Friday, March 9, 2012

And so we continue with another edition of the A-Z of Internet marketing. For the rest of the series, just check the posts from past months since I've started featuring the series on here. To continue with more tips...

I remember asking some advice in a webinar about how to go about promoting a cookie cutter program like my text ad exchange, Winning Solos. You see, cookie cutter programs are easy ways by which you can do the business. Most have been designed for easy use and some would have a standard look. In other words, it may look just like every program in the same niche out there. Well the advice I got was to "un-cookie cutter" it. So now, I'm beginning to make my own videos for my text ad exchange and uploading then to YouTube to further promote my site. It takes a while but I won't mind if it means it will help my site be distinct from the rest.

Repeat things that work and discard the ones that don't. That's why it's important to track your ads to know which of your campaigns are working. Then you can come up with variations of said campaign. Another way of looking at it is, promote more often at places where you get more click throughs or conversion. That way you can maximize your time. Based on my personal experience, it's hardly possible to be at all places at the same time. I'm referring to traffic exchanges, text ad exchanges, and safelists or mailers. Focus more on the ones that drive traffic for you. Plus, don't miss out on the chance to promote at places that are new. There's like a new program or two that come out on a regular basis every few weeks. These are usually heavily promoted for a few days or weeks. You'd want to be seen at those places.

Wednesday, March 7, 2012

If you are serious about making money online, there are a number of ways to do it. One profitable idea is eBooks. They require very little cost upfront and can provide lots of revenue for your business.

What are EBooks?

EBooks are digital reading media that is easy to pass along to others. Many are opting for electronic books over printed books these days for several reasons. One, eBooks are shorter versions of more traditional books that can be created and published by you.

Secondly, eBooks are easy to use and store. They fill files on your computer instead of space on bookshelves in your home. EBooks can be read in PDF format online or printed to take with you. Unlike traditional books, as soon as you order an eBook, you can have access to it in minutes.

What does that mean to you?

Do you like to write? If you have a way with words and a talent for enticing readers, you can use eBooks to bring a profit to your blog or website. Use your niche as subject matter for your eBooks. Since you already have knowledge about, say, Internet marketing, put your experience to work by offering it to others in the form of an eBook.

The cost to you is negligible. With a blog or website, you already have access to the Internet and a computer that is probably filled with software that is needed to work with eBooks: Microsoft Publisher, Adobe Acrobat and Microsoft Word. It is not a matter of creating the inside of the eBook. There are books and online articles that give tips for writing eBooks people will want to read.

EBooks vary in size. You may be able to charge more for longer books or you may command a good price for shorter ebooks that provide very concise and valuable information.

An eBook can be composed in a Word document on your computer. Use Microsoft Publisher to format your work and add extras to attract readers. Turn your Word document into a PDF file for easier downloading and printing by customers. An alternative is to use Open Office that you can download and install on your computer for free. You can convert your text document to PDF format easily once you're done writing it.

Selling EBooks

Now that you have created this eBook, you’ll need to find a way to get it into people’s hands. Marketing your eBook follows the same lines as marketing your website or blog.

Use article marketing to draw attention to your eBooks. Create an article series based on your eBook. Submit these articles to article sites and on your blog or website. Give just enough information in the articles to have the reader wanting to know more. In the resource box, mention the eBook and link to your website. Submit articles to social bookmarking sites with links to your website page showcasing the eBooks.

For customer ease, link your eBooks with your checkout process. Once the customer pays (PayPal, credit card, debit card) they will receive a link via email or automatically where they can download your product.

EBooks cost you next to nothing to produce so the money you make is all profit. Turn your writing skills and expertise in a certain area into money for your business.

If you're in need of writing ideas, here's one site that I find totally useful for me. It's called All Private Label Content. You can have access to hundreds upon hundreds of quality content. What you can do is mix and match information and add your own twist. Voila! You now have your own EBook that you can give away to build your list or sell to others.

Always try to be one step ahead of your customers. Anticipating needs is truly a remarkable feat but it is excellent customer service that keeps customers coming back for more. Always protect customer information. It is important to maintain trust in working relationships.

If you don't know why you're doing what you're doing, take some time off. Step back and really look into it. I recently joined a photo contest where we were to submit pictures of the reason why we do what we do -- online work that is. That was great exercise for me to reconnect with the real reasons why I love what I do. As a bonus, I even won third prize! WooHoo! ^_^ Having a sense of purpose is important, for when the going gets tough and rough, your reason for being will set you charging ahead. Try visualizing success so you attract good vibes and positive energies. But do be realistic. Set goals that are sustainable, measurable, attainable, realistic, and have a timetable for them too. That way you can focus on the goal at hand.