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Twitter
engagement is not an easy task. Instead of simply broadcasting
news and other details about your company you need to engage your
followers and give them reason to read every post you tweet.

Increasing engagement on Twitter requires constant care and great
attention to detail. From your bio to the type of content that
you tweet each day, the way to engage people is by constantly
creating and sharing relevant, interesting and uplifting content
that people will want to comment on and share.

In order to increase your company's engagement factor on Twitter,
follow these five important steps:

1. Stop selling.
Have you ever been to a party and there is one person that talks
about him or herself over and over? Nobody wants to be around
that person. Don’t be that guy. Be the brand that people want to
interact with. Be the Twitter account that people can’t help but
interact with.

Nobody is going to mention you if all you do is talk about
yourself the whole time. It gets old.

For example, @notebook has gained almost 5 million
followers -- and a verified account -- simply by tweeting
quotes and photos that its target audience will love. Branden Hampton who runs @notebook said,
“By writing content from a consumer's perspective, you can
increase engagement.”

3. Be inspiring.
Social media is all about inspiring your community and building
connections with people who have the same interests as you. This
is part of the reason why sports teams do so well on Twitter.
Besides providing up-to-the-minute information on players and
games, accounts for professional sports give fans the positive
experience that they crave from their favorite pastime or hobby.
This is part of the reason why @FCBarcelona, Barcelona's official soccer
club, has a Twitter account with more than 10 million
followers and is the 62nd best Twitter username in the
world according to TwitterCounter.

Even if you aren't a sports team, give your followers a reason to
want to cheer for your successes and accomplishments. Lift up
others by promoting their success and positivity and you can
expect to feel the Twitter love in return.

4. Be newsworthy.
Although the majority of the top 100 accounts on Twitter are
celebrities according to TwitterCounter, No. 36 is CNN Breaking
News (@cnnbrk) and No. 58 is CNN's official
Twitter feed (@CNN). Because Twitter is so reliant on
providing the most current information, many people utilize
Twitter as a way to get the most relevant news on current
events and in their industry.

Have your Twitter account do the same by focusing on providing
timely information with applicable hashtags and URLs for users to
find out more.

5. Be interactive.
The most important aspect of growing engagement on Twitter is to
be interactive with your followers. This is why the majority of
the top 100 Twitter accounts are celebrities like Justin Bieber
and Lady Gaga. One of the reasons why Twitter is so popular with
a wide variety of age groups is that it allows them the
opportunity to interact with their favorite celebrity. Not only
do they have the chance for the actual celebrities themselves to
respond to their tweets, users also get to get a peek into their
private lives. In response, popular Twitter accounts get a lot of
shares and retweets:

Brands should think of their Twitter account in the same way. By
offering the best ratio of answering and responding to others'
tweets while also sharing interesting articles and information
that the company itself identifies with.

Whether you are modeling your Twitter account after Katy Perry or
the NBA, the key to higher engagement is better interaction,
thoughtful content that users make a connection with, and
becoming a resource for up to the minute news in your industry.