Hanro Opens First UK Store

Hanro UK Store

Ahead of its 130th anniversary in 2014, Swiss luxury label Hanro have opened their first ever store in the UK.

Previously only available in selected retailers, including Harrods and via their own website, the label – which has been worn by everyone from Tom Cruise to George Clooney – have opened their UK flagship on London’s South Molton Street, a stone’s throw from Bond street.

Hanro has become the go-to brand for high-end basics such as underwear, loungewear and sleepwear. Luxury is at the core of all their products, which are made from high quality cottons, merino wool and cashmere.

Though sold through thousands of stockists worldwide, the brand currently has only five standalone stores. This new London store makes it six and provides proof of the label’s growth and popularity within the UK market.

Hanro’s managing director Stephan Hohmann said: “The UK has experienced significant growth for us in the last five years. Our distributors of intimates in the UK are launching the store for us, and we have high expectations for the first quarter as we approach London’s high footfall around Christmas shopping.”

The 35sqm store is minimal and sleek, much like their products, featuring a clean white palette. It will sell their full menswear collection, including their new product lines for AW13.

The store is located at 6 South Molton Street, London, WIK 5QF. For more information, visit their website Hanro.co.uk.