your outSourced business development PARTNer!

What is more rewarding than to drive performance, lead and develop people, and deliver value doing the right things the right way? Oh, and to have some fun doing it? I am a passionate, open-minded leader with a flexible & sociable skill set, highly interested in lifelong learning and adventure!

Chisholm Marketing Solutions will strategize and execute your business development needs. Consider us your outsourced new business and marketing department! We combine practical corporate marketing experience with the proven execution capabilities and expertise of best in class service providers and vendors. Chisholm Marketing Solutions brings 15+ years experience in packaged goods: primarily spirits industry experience in Canada and the USA working closely with leading agency and vendor partners.

TFWA World Exhibition & Conference, Cannes

Field Marketing Director (Control States), Bacardi USA

Directed brand execution strategies for Bacardi’s brand portfolio as embedded field marketing P&L leader for 17-state Control States business unit generating $300M in revenues. As member of business unit leadership team, negotiated and managed $11.5M promotions budget, shaping and translating brand campaigns to local markets in on-premise and off-premise channels. Applied insights and product education to drive shelf and bar placement via sales teams, wholesalers, and government commissions. Oversaw Field Marketing Manager.

Senior Brand Manger, Ready-to-Drink Products, Bacardi Canada

Led brand positioning, innovation, and P&L of Bacardi’s ready-to-drink portfolio, including BACARDI Breezers and ORIGINAL STIFF Vodka beverage. Generated $40M (CAD) in direct brand contribution via innovation and rollout of REV, introduction of line extensions for ORIGINAL STIFF Vodka, and repackaging and line extensions on BACARDI Breezers.

January 1990 - December 1995

Field and Trade Marketing, Nestle, Mars/Masterfoods/British American Tobacco/Ford Motor Company

Combined a leading spirits trademark with the leading US beer company route to market

bacardi limon, peach red and razz

led development and execution of Customer Marketing programs in the americas

Education Highlights

B.A. (Hons.)

Rhodes university, Grahamstown, south africa

Certified Spirits Specialist (CSS)

washington dc

Causes

The Women's Fund of Miami-Dade

improves the lives of women and girls through grant making, research, advocacy and education

Save The Children

seeking to transform and improve the course of children's future

SCORE

delivering economic empowerment to small businesses

Interests

Business Development Director

corporate or non-profit

Marketing Director

corporate or non-profit

Fractional Marketing

business consultancy

Results

$ 40M

REV innovation direct brand contribution

$ 75M

party drinks innovation direct brand contribution

5X

growth in 42 below vodka volume and value

WIL

WOMEN IN LEADERSHIP selected mentor

10

leadership pipeline talent development

years of experience

leadership

10

strategic brand marketing

10

tactical trade/field marketing

4

media & PR

10

promotion & activation

10

Public Speaking

10

Questions & Answers

Why did you choose your profession?

Marketing of lifestyle consumer brands is dynamic and connected to a fast changing world. Whether it is the creation and sustenance of brand value, or the removal of barriers and empowering a sales team with support tools, Marketing is one of the greatest driving forces of an organization's success.