Friday, May 18, 2007

Cory Doctorow highlights a link that concludes one can profit in the stock market by investing in companies that get 80% or above on a customer satisfaction survey. My initial thought was that this was PROOF that customer service pays off!! A point that needs way more attention!From Boing Boing:

A study in the Journal of Marketing concludes that you can beat the market consistently by buying stock in companies with high customer satisfaction ratings:

"Using a back-tested paper portfolio and an actual case, the study's authors found that companies at the top 20% of the the American Customer Satisfaction Index (ACSI) outperformed the the stock market, generating a 40% return. Over time, the portfolio outperformed the Dow Jones Industrial Average by 93%, the S&P 500 by 201%, and NASDAQ by 335%. "