Come December and Congress to go into campaign overdrive

The Congress has identified 5 major issues in the run-up to the 2019 Lok Sabha elections on which Congress President Rahul Gandhi will build a stark contrast between the Congress and the BJP.

Sources said that it will take an anti-Modi campaign to the next level. As of now a large part of Congress' campaign has been against the stated policies of Prime Minister Narendra Modi.

The present attempt is limited to chiselling away the halo around him built on his key decision like demonetisation, surgical strikes, GST, muscular foreign policy and anti-corruption image. But as of now, the criticism has not addressed the issue of alternative vision. Come December and it will happen.

The Congress has identified agriculture, jobs, education, health care and foreign policy as key areas. The party steps up campaigns on these keys areas once assembly elections in five states conclude. The campaign will include interviews by Rahul Gandhi apart from massive social media interface. These subjects have been identified as areas which require massive transformation and through them, the Congress will give an alternative to Narendra Modi’s vision on these subjects.

Sources say that the work on these five areas has already started and meetings with stakeholders are being done in a phased manner. The party has also decided to focus more on smaller target groups like colleges and create mini-events that are more intimate and conversational. To put forward these views, the party is also in the exercise to identify strong credible voices for the national campaign in run up to the Lok Sabha elections. “Everything cannot depend on Rahul Gandhi and he cannot be everywhere,” said a person involved in the project.

This focus has been accompanied by a vibrant social media strategy. The Congress is also working to target new voters and women as specific constituencies. To this effect, Rahul Gandhi’s team has utilized both Facebook and Twitter intensively. It was for this reason that Rahul Gandhi’s Facebook engagement has increased dramatically and his recent outing at 66 Bhog in Madhya Pradesh registered 3.2 million views.

Story highlights

As of now a large part of Congress' campaign has been against the stated policies of Prime Minister Narendra Modi.