How to make your brand stand out on distributed platforms

Digiday asked five publishers about their tactics for creating an identity on social platforms. Takeaways include attaching logos or brand banners to social media posts, creating a tone that’s unique to the publication, and maintaining consistency among posts by sub-brands.

“Audiences see our signature red logo and know they’re getting verified reliable news and information. That recognition becomes even more important in their feeds where there is little distinction among fact and fiction,” Mitra Kalita, vp of digital programming at CNN, told Digiday.