ARSENE WENGER last night warned he’ll never change his philosophy on spending – even after Arsenal’s £150 million sponsorship jackpot.

Fed-up Gunners fans are crying out for Wenger to buy big in January to solve the club’s shortcomings after their worst start to a Premier League campaign.

Gunners boss Wenger now has the funds after Arsenal signed a five-year sponsorship deal with Emirates which is second only to Manchester United in world football and blows away the likes of Real Madrid, Bayern Munich and Manchester City.

But Wenger made it clear he’ll continue to put faith in developing players and buying on a budget as he puts a greater emphasis on “sweat and hard work” than splashing out on big names.

Wenger acknowledged he now has serious cash when he said: “Of course. But football is more than just splashing out. It’s much deeper, much bigger than that. It’s about sweat, thinking, working hard.

“You have a big tradition of that in England. I believe the pride of this country historically is built on that. It’s what makes this football strong and interesting.

“If you go to Nottingham Forest they have won the league. If you go to Aston Villa they have won the league. That means historically this country has always been about effort and thinking about the game. I am scared these qualities have less importance in the game today.

“It (our philosophy) won’t change. It doesn’t mean we will not spend money. I am always painted like a guy who refuses to spend money, like a greedy guy, and people who live with me can tell you that.

“But I just think I act like a responsible manager because we went through a period where we had restricted funds and I acted in a responsible way.

“We want to be the best. But the best is not only about buying players. We need to continue with what has made our strengths until now.”

Wenger has always been coy over funds but there is no doubt Arsenal can now spend big and if they want to spend £15m-£20m on a player this January the board will give them the green light.

But Wenger hinted they will be shopping at the lower end of the scale as he admitted Crystal Palace’s Wilfried Zaha was a “good player” and that they have scouted Schalke’s Klaas Jan Huntelaar, who’s available for around £6m.