From bacon to buttery popcorn, phones start to tap into smell

Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To receive the gizmo, bacon fans must enter to become one of 4,700 Official Bacon Beta Testers.) The humorous concept is a manifestation of one of our 10 Trends for 2013, Sensory Explosion, the idea that marketers will look for new ways to engage and delight the senses at a time when more of life is virtual and online. Article continues at jwtintelligence.com