DisplayMate Technologies put their researchers to work the moment that Samsung had announced the world's first Smartphone with a curved display, the Galaxy Round. After weeks of testing, the researchers have concluded that curved displays could be the key to outdoor visibility, thanks to reduced reflectiveness (since the display is curved inwards) which translates to enhanced contrast and visibility outdoors, apart from increasing your privacy. This in turn allows the device to reduce the brightness of the display, thereby saving battery.

Introducing a slightly curved cylindrically concave screen is a very important and major innovation in Smartphone display technology - very far from being a marketing gimmick as has been widely reported. The Galaxy Round screen curvature is very subtle, just 0.10 inches away from flat, which is similar to the slight curvature in a handheld magnifying mirror. But that small curvature is the key to a series of optical effects that result in significantly reducing interference from reflected ambient light by a large factor. It substantially improves screen readability, image contrast, color accuracy, and overall picture quality, but can also increase the running time on battery because the screen brightness and display power can be lowered due to the reduced light interference from ambient light reflections. To see this for yourself and understand the size and importance of this effect, turn off the display but hold your Smartphone as if you're using it and then walk around your normal environment, both indoors and outdoors.