The Hague race has been sold to HITS Triathlon Series, a for-profit race promotion company based in Saugerties.

“Hague is the perfect location for our races and we are excited to continue what the North Country Triathlon has started,” said Mark Wilson, HITS Triathlon Series race director. “The rolling foothills of the Adirondack Mountains and the waters of Lake George create an atmosphere that lends itself well to shorter distance races, while also creating great opportunities to go long.”

The sixth annual North Country Triathlon attracted about 500 competitors to Hague last June. The race was founded by and managed by Randy Engler.

“I’m very excited that HITS will be continuing with my vision of producing a solid event showcasing all the great things the town of Hague and the communities around Lake George have to offer,” Engler said. “I’ve been really fortunate to have had the opportunity to work with so many talented and energetic volunteers and community members each year. Their enthusiasm is what keeps our athletes coming back to this beautiful location.”

The North Country Triathlon has featured three races — a sprint triathlon that includes a 750-meter swim, a 20-kilometer bike ride and a 5-kilometer run; an Olympic triathlon that includes a 1.5-kilometer swim, a 40-kilometer bike ride and a 10-kilometer run; and a relay.

HITS plans to expand the event to two days, June 29 and 30, and will feature five races — an open tri with 100-meter swim, three-mile bike and mile run; a sprint race with a 750-meter swim, a 20-kilometer bike ride and a 5-kilometer run; an Olympic triathlon that includes a 1,500-meter swim, 24.8-mile bike and 10-kilometer run; a half tri with a 1.2-mile swim, a 56-mile bike and 13.1-mile run; and a fill triathlon with a 2.4-mile swim, 112-mile bike ride and 26.2-mile run.