SPARKS FAQS

Got a question about our unique reward club, Sparks? See our top 10 Sparks FAQs below, or just click on one of the four buttons to see FAQs about a specific topic, then click on a question to see the answer.

Top 10 Sparks FAQs

Can my Sparks points be added at a later stage?

We've increased the period to add your points from 30 days to 90 days. To add your points, pleaseclick here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

What is Sparks?

Sparks is our M&S members club. It's free to join and whenever you shop with your Sparks card (in store) or account (online), you will collect sparks.

You’ll receive regular offers on the things you love and you may even receive a special treat on your birthday. Every time you shop with Sparks we'll donate 1p to your chosen Sparks charity on your behalf, at no extra cost to you.

The Sparks loyalty scheme is on a one-card, one-member basis. We do not offer duplicate cards on the same account. This is because your offers are tailored for you based on your preferences.

How do I join Sparks?

Joining Sparks is easy, simply visit www.cdkalas.com/sparks to sign up online. If you shop in store regularly, it’s best to also pick up a physical card that can be easily scanned at the till every time you shop. You can pick one up in store and add it to your account online, to do this, log in to your Sparks hub and follow the registration steps. If you pick up a card in store before signing up, you’ll be able to add it to your new account during registration – you’ll need to do this in order to receive your offers and benefits.

Don’t have a M&S online account?
You'll need to create one before you can join Sparks and you’ll be prompted to do so during the Sparks registration process. It's quick and easy to set up and your new account will mean you'll be able to shop online, track your deliveries, review your latest buys and much more. By signing up to a M&S online account, you are not signing up to any kind of credit account and you can close your account at any time.

Don’t have an email address and/or access to the internet?
Don’t worry, you can still sign up to Sparks without an email address. Simply pick up a card in store and ask one of our store colleagues to help you, or call our Customer Service line on 0333 014 8423.

Sparks cards are available at all M&S stores in England, Scotland, Wales, Isle of Man and Northern Ireland.

What are the benefits of being in Sparks?

Simply by being a member of Sparks you can enjoy:

- Regular offers, chosen specifically for you

- 1p donation to your chosen Sparks charity, on your behalf, every time you use your Sparks card

How do I use my Sparks offers?

Offers will be allocated to you on a regular basis. You’ll receive offers on the things we know you love or will want to try. You can start enjoying your offers straightaway, simply by signing up to Sparks or ensuring the card you pick up in store is registered to your account.

To use your offers, you first need to add them to your card, (unless you have been posted paper vouchers. See below for more details.) There are three ways to add your offers to your card:Online? You can add offers to your card online at www.cdkalas.com/sparks by logging into your account, viewing the offers you have available to you and simply clicking ‘Add to card’.On the move? You can also add your offers to your card through the M&S app by going to the Sparks area, viewing your offers and following the prompts.In store? Offers can also be added at our in-store Browse & Order hubs, (selected stores only).

Once you have added your offer onto your card, make sure you scan your card at the till point in store, or ensure you are logged into your account when shopping online. Also, be sure to take note of the offer expiry dates so you don’t miss out!

Received paper vouchers in the post? If you've been sent paper vouchers through the post, you’re able to redeem them in store by scanning the voucher and then scanning your Sparks card at the till. Check the voucher for more information and the offer terms and conditions.

If you think you are missing some sparks, please bear in mind that it can take up to 24 hours for them to update. For Shwopping and writing a product review, please allow up to four days for your sparks to show.

I recently returned something, will I lose the sparks I received?

Yes, any refunds will be reflected in your Sparks balance. If you return an item as faulty, you will keep your sparks as a gesture of goodwill.

My Sparks card has been damaged, lost or stolen, what do I do?

Don’t panic! You won’t lose your sparks balance or benefits as these details are held on your account, not on your Sparks card.

Simply pick up a new card in store and add it to your account. To add/edit your card details, go to www.cdkalas.com/sparks and log in to your account. Click on the ‘Settings’ tab, scroll to ‘Your Sparks Card’, click 'edit’ and follow the prompts.

Once your new card is added to your account, you'll be able to use it to collect sparks. Your old card will then be deactivated. Please be aware that it can take up to 24 hours for any sparks you have collected to appear in your account.

I joined Sparks online, how do I get a physical card?

When joining Sparks online without a physical card, you’re allocated a digital card number to use online. You’ll also have a digital card in the Sparks section of the M&S app, which can be scanned at some tills in store. However, if you regularly shop in store, to make collecting sparks and redeeming offers even easier, it’s best to also have a physical card.

Simply pick one up next time you’re in store and add it to your account online at www.cdkalas.com/sparks. Once logged in, click on your current card number in the top right-hand side of the Sparks homepage and follow the prompts.

Once you’ve added a new card to your account it will replace and deactivate your old digital card number. Please be aware it can take up to 24 hours for any sparks you have collected on your physical card to appear in your account.

How to join Sparks

Can my Sparks points be added at a later stage?

We've increased the period to add your points from 30 days to 90 days. To add your points, pleaseclick here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

What is Sparks?

Sparks is our M&S members club. It's free to join and whenever you shop with your Sparks card (in store) or account (online), you will collect sparks.

You’ll receive regular offers on the things you love and you may even receive a special treat on your birthday. Every time you shop with Sparks we'll donate 1p to your chosen Sparks charity on your behalf, at no extra cost to you.

The Sparks loyalty scheme is on a one-card, one-member basis. We do not offer duplicate cards on the same account. This is because your offers are tailored for you based on your preferences.

How do I join Sparks?

Joining Sparks is easy, simply visit www.cdkalas.com/sparks to sign up online. If you shop in store regularly, it’s best to also pick up a physical card that can be easily scanned at the till every time you shop. You can pick one up in store and add it to your account online, to do this, log in to your Sparks hub and follow the registration steps. If you pick up a card in store before signing up, you’ll be able to add it to your new account during registration – you’ll need to do this in order to receive your offers and benefits.

Don’t have a M&S online account?
You'll need to create one before you can join Sparks and you’ll be prompted to do so during the Sparks registration process. It's quick and easy to set up and your new account will mean you'll be able to shop online, track your deliveries, review your latest buys and much more. By signing up to a M&S online account, you are not signing up to any kind of credit account and you can close your account at any time.

Don’t have an email address and/or access to the internet?
Don’t worry, you can still sign up to Sparks without an email address. Simply pick up a card in store and ask a store assistant to help you, or call our Customer Service line on 0333 014 8423.

Sparks cards are available at all M&S stores in England, Scotland, Wales, Isle of Man and Northern Ireland.

How do I use my Sparks offers?

Offers will be allocated to you on a regular basis. You’ll receive offers on the things we know you love or will want to try. You can start enjoying your offers straightaway, simply by signing up to Sparks or ensuring the card you pick up in store is registered to your account.

To use your offers, you first need to add them to your card, (unless you have been posted paper vouchers. See below for more details.) There are three ways to add your offers to your card:Online? You can add offers to your card online at www.cdkalas.com/sparks by logging into your account, viewing the offers you have available to you and simply clicking ‘Add to card’.On the move? You can also add your offers to your card through the M&S app by going to the Sparks area, viewing your offers and following the prompts.In store? Offers can also be added at our in-store Browse & Order hubs, (selected stores only).

Once you have added your offer onto your card, make sure you scan your card at the till point in store, or ensure you are logged into your account when shopping online. Also, be sure to take note of the offer expiry dates so you don’t miss out!

Received paper vouchers in the post? If you've been sent paper vouchers through the post, you’re able to redeem them in store by scanning the voucher and then scanning your Sparks card at the till. Check the voucher for more information and the offer terms and conditions.

The M&S App is the best way to access your Sparks benefits on the go. Keep up to date on your sparks balance and never miss out on one of your offers, as you’ll be able to view and choose anytime, anywhere.

The M&S App is free to download and is available through iOS and Android.

I joined Sparks online, how do I get a physical card?

When joining Sparks online without a physical card, you’re allocated a digital card number to use online. You’ll also have a digital card in the Sparks section of the M&S app, which can be scanned at some tills in store. However, if you regularly shop in store, to make collecting sparks and redeeming offers even easier, it’s best to also have a physical card.

Simply pick one up next time you’re in store and add it to your account online at www.cdkalas.com/sparks. Once logged in, click on your current card number in the top right-hand side of the Sparks homepage and follow the prompts.

Once you’ve added a new card to your account it will replace and deactivate your old digital card number. Please be aware it can take up to 24 hours for any sparks you have collected on your physical card to appear in your account.

My Sparks account

Can my Sparks points be added at a later stage?

We've increased the period to add your points from 30 days to 90 days. To add your points, pleaseclick here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

You can update your personal details by visiting www.cdkalas.com/sparks, logging in to your account and clicking on the ‘Settings’ tab.

You will find your Sparks card and account details on this page. Scroll down to edit your personal information and change email preferences.

To close your Sparks club membership, head to the settings area of your online Sparks account, select ‘Disable account’ and follow the prompts.

My Sparks card has been damaged, lost or stolen, what do I do?

Don’t panic! You won’t lose your sparks balance or benefits as these details are held on your account, not on your Sparks card.

Simply pick up a new card in store and add it to your account. To add/edit your card details, go to www.cdkalas.com/sparks and log in to your account. Click on the ‘Settings’ tab, scroll to ‘Your Sparks Card’, click 'edit’ and follow the prompts.

Once your new card is added to your account, you'll be able to use it to collect sparks. Your old card will then be deactivated. Please be aware that it can take up to 24 hours for any sparks you have collected to appear in your account.

The M&S App is the best way to access your Sparks benefits on the go. Keep up to date on your sparks balance and never miss out on one of your offers, as you’ll be able to view and choose anytime, anywhere.

The M&S App is free to download and is available through iOS and Android.

I joined Sparks online, how do I get a physical card?

When joining Sparks online without a physical card, you’re allocated a digital card number to use online. You’ll also have a digital card in the Sparks section of the M&S app, which can be scanned at some tills in store. However, if you regularly shop in store, to make collecting sparks and redeeming offers even easier, it’s best to also have a physical card.

Simply pick one up next time you’re in store and add it to your account online at www.cdkalas.com/sparks. Once logged in, click on your current card number in the top right-hand side of the Sparks homepage and follow the prompts.

Once you’ve added a new card to your account it will replace and deactivate your old digital card number. Please be aware it can take up to 24 hours for any sparks you have collected on your physical card to appear in your account.

Points, offers and benefits

Can my Sparks points be added at a later stage?

We've increased the period to add your points from 30 days to 90 days. To add your points, pleaseclick here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

What is my Sparks balance?

Your Sparks balance is a representation of all the sparks you have collected. The level of benefits you receive is dependent on your Sparks balance. For more information on your benefits, click here.

You can also earn 25 sparks for writing a review online and 50 sparks every time you Shwop. Please click here for more information on Shwopping. Please note, sparks do not translate in to cash value and cannot be spent in store.

If you think you are missing some sparks, please bear in mind that it can take up to 24 hours for them to update. For Shwopping and writing a product review, please allow up to four days for your sparks to show.

How do I check my Sparks balance?

To check your balance online, visit www.cdkalas.com/sparks and log in to your account. Your balance will be shown in the top left-hand corner of the Sparks homepage.

When you make a purchase in one of our stores, your balance will be shown on your receipt. If you are eligible for any bonus sparks, these will not show on your till receipt but will be added to your sparks balance within 48 hours.

You can also check your balance on the M&S App, in store at one of our Browse & Order hubs or by asking one of our customer assistants who will happily help using an in-store device.

I recently returned something, will I lose the sparks I received?

Yes, any refunds will be reflected in your Sparks balance. If you return an item as faulty, you will keep your sparks as a gesture of goodwill.

Can my Sparks points be added at a later stage?

At this time, we're asking customers not to scan their Sparks card when paying with assistance from one of our colleagues. We've increased the period to add your points from 30 days to 90 days. To add your points, please click here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

Offers will be allocated to you on a regular basis. You’ll receive offers on the things we know you love or will want to try. You can start enjoying your offers straightaway, simply by signing up to Sparks or ensuring the card you pick up in store is registered to your account.

To use your offers, you first need to add them to your card, (unless you have been posted paper vouchers. See below for more details.) There are three ways to add your offers to your card:
Online? You can add offers to your card online at www.cdkalas.com/sparks by logging into your account, viewing the offers you have available to you and simply clicking ‘Add to card’.
On the move? You can also add your offers to your card through the M&S app by going to the Sparks area, viewing your offers and following the prompts.
In store? Offers can also be added at our in-store Browse & Order hubs, (selected stores only).

Once you have added your offer onto your card, make sure you scan your card at the till point in store, or ensure you are logged into your account when shopping online. Also, be sure to take note of the offer expiry dates so you don’t miss out!

Received paper vouchers in the post? If you've been sent paper vouchers through the post, you’re able to redeem them in store by scanning the voucher and then scanning your Sparks card at the till. Check the voucher for more information and the offer terms and conditions.

- 1p donation to your chosen Sparks charity, on your behalf, every time you use your Sparks card

Sparks app

Can my Sparks points be added at a later stage?

We've increased the period to add your points from 30 days to 90 days. To add your points, pleaseclick here

Unfortunately, we are unable to add Sparks points to your account from online transactions, so please ensure you are logged into your M&S account before making any online purchases. We are also unable to retrospectively add Sparks points if a refund has been performed on the original transaction.

Is Sparks available on the M&S app?

The M&S App is the best way to access your Sparks benefits on the go. Keep up to date on your sparks balance and never miss out on one of your offers, as you’ll be able to view and choose anytime, anywhere.

The M&S App is free to download and is available through iOS and Android.

How do I use my Sparks offers?

Offers will be allocated to you on a regular basis. You’ll receive offers on the things we know you love or will want to try. You can start enjoying your offers straightaway, simply by signing up to Sparks or ensuring the card you pick up in store is registered to your account.

To use your offers, you first need to add them to your card, (unless you have been posted paper vouchers. See below for more details.) There are three ways to add your offers to your card:
Online? You can add offers to your card online at www.cdkalas.com/sparks by logging into your account, viewing the offers you have available to you and simply clicking ‘Add to card’.
On the move? You can also add your offers to your card through the M&S app by going to the Sparks area, viewing your offers and following the prompts.
In store? Offers can also be added at our in-store Browse & Order hubs, (selected stores only).

Once you have added your offer onto your card, make sure you scan your card at the till point in store, or ensure you are logged into your account when shopping online. Also, be sure to take note of the offer expiry dates so you don’t miss out!

Received paper vouchers in the post? If you've been sent paper vouchers through the post, you’re able to redeem them in store by scanning the voucher and then scanning your Sparks card at the till. Check the voucher for more information and the offer terms and conditions.

To check your balance online, visit www.cdkalas.com/sparks and log in to your account. Your balance will be shown in the top left-hand corner of the Sparks homepage.

When you make a purchase in one of our stores, your balance will be shown on your receipt. If you are eligible for any bonus sparks, these will not show on your till receipt but will be added to your sparks balance within 48 hours.

You can also check your balance on the M&S App, in store at one of our Browse & Order hubs or by asking one of our customer assistants who will happily help using an in-store device.