Box Scores Huge Win With GE

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Box announced a huge customer score this morning with General Electric agreeing to use Box across the entire organization.

According to Box, this will involve rolling out the service to 300,000 GE employees across 170 countries. GE is betting that Box will help them collaborate internally and externally with partners and take advantage of mobile and the cloud.

In a time when companies are under intense pressure to change the way they do business and exploit technologies like mobile, social and the cloud; GE is using Box as a catalyst to attempt to do just that, providing a way for employees to store, share and discuss content across devices and platforms.

Box has been getting beat up pretty badly the last couple of weeks, stuck in the no-man’s land that is the quiet period after filing its pre-IPO S-1 paperwork. That has left a communications void and many have stepped in attempting to define the company, mostly in a negative light. In fact, Box went from cloud poster child startup to doomed inside of a week, but the reality is probably somewhere in the middle.

The fact is that Box has to prove to investors that it’s more than the hype that has surrounded it over the last several years, driven in many ways by the charismatic CEO Levie. It’s one thing to talk about being a change agent, but it takes real-world customers to create proof points for investors and cynical journalists.

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Crunchbase

OverviewAfter starting as a college business project in 2005, Box was officially launched in March of 2006 with the vision of connecting people, devices and networks.
Box provides more than 8 million users with secure cloud content management and collaboration. They say their platform "allows personal and commercial content to be accessible, sharable, and storable in any format from anywhere."