We're Calling It: This Is The Best Mascara Of 2018

Making reference to their cult 'Orgasm' blush, the new mascara from Nars is cleverly called 'Climax'. While it's not the first mascara to be given a #NSFW moniker (Too Face Better Than Sex has been topping best-seller lists for years) it is, in my humble opinion, the best mascara to launch in 2018.

In the weeks leading up to the launch, Nars teased the naughty-looking, S&M-esque red tube on Instagram until the buzz in the beauty world reached fever pitch.