Melissa Data is now officially Melissa. As we welcome our 32nd year in business, we are excited to discuss our rebranding and newfound concentration on global intelligence. Find out all about our new image, website, and more.

For geo-referenced data that you can integrate easily, check out Global GeoPostcode data. This common dataset structure applies for all countries, including localities, postal codes, administrative divisions, and more.

The USPS Postal Customer Council® (PCC) released a workshop to take a look at some of the most common exception requests that come through the PCSC. Topics to ensure your mailpieces are in compliance include: folded self-mailers; booklets; sample packets; laminated; permit indicia; look-a-likes; and company style indicia.

LACSLink® (Locatable Address Conversion System) is a dataset of converted addresses that primarily arise from the implementation of the 911 system, which commonly involves changing rural-style addresses to city-style addresses. It also contains existing city-style addresses that have been renamed or renumbered.

How Do I Append the USPS Preferred City Name to My Database?

There is a function on the “Address Options” screen to append the USPS® preferred city name to your records. Select the “Use USPS Preferred City Names” radio button under the “Processing Options.” This option will only change the city name if the input city is incorrect or has an acceptable city name in the original record.

The USPS released their new Move-Update Guide, and it's packed with everything you need to know about why it's necessary, how to reduce postal waste, why NCOALink® services can help, and detailed information about every aspect of the Move-Update process.

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa. Send your comments to editor@melissa.com.

You can always access the current issue of the MAILERS+4 Insight from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.