roi.com.au Top Ten: Basic SEO Videos

Some of the best videos to gain an understanding of SEO

With so much information online in relation to SEO, it’s hard to decipher what is good and what is not. Here’s a list of ten videos which will take your knowledge of SEO from zero to a level worthy of taking your SEO strategy to a satisfactory level.

Google engineer Matt Cutts outlines the basics of getting your website noticed on search engine ranking results. This basically focuses on how you write content relevant to your target audience would search, rather than how you would describe your business – simple advice which really works.

This is one of the more detailed beginner’s videos and offers some great advice on keyword research, on-page and off-page optimisation. The video is around for about three years and has clocked over 300,000 views, which demonstrates that it’s a popular source for basic SEO information.

This is the second Matt Cutts video on our list – there are plenty more on Google Webmaster Central Channel on YouTube, which go into varying degrees of detail. This one is one of our favourites because it dispels some of the SEO myths out there, straight from the horse’s mouth (Google that is, not Matt Cutts).

This video is almost five years old, but pretty useful nonetheless. It’s one of a number of videos from on the basics of SEO from gsinc.co.uk, this one explains how to use the site: search operator in Google. Gareth Davies & co. also offer helpful tutorial videos on title tags and meta descriptions.