Hsinchu Science Park, Taiwan, January 08, 2010 - Sunplus Technology Co., Ltd. ("Sunplus" or "the Company") (TAIEX: 2401, LSE: SUPD) today announced that monthly net sales for December 2009 totaled NT$708 million, a decrease of 14.21% compared to last month and an increase of 176.55% compared to the same month in 2008. The sales of multimedia IC for December 2009 was NT$700 million which decreased 13.97% compared to last month and increased 257.8% compared to the same month in 2008.

Net sales for January through December 2009 totaled NT$7,350 million, an increase of 20.62% compared to the same period in 2008.

Sales Report of December 2009 (Unit: NT$K)

Item/Year

2009

2008

YoY(decline)

Multimedia IC

700,081

195,662

257.80%

Others

7,700

60,270*

(87.22)%

Net Sales in Dec.

707,781

255,931

176.55%

Year-to-Date
Revenue

7,349,600

6,093,179

20.62%

*Sales on Others in December 2008 included IP licensing fees from Silicon Image.*Figures have not been audited

Item/Month

Dec. 2009

Nov. 2009

MoM(decline)

Multimedia IC

700,081

813,733

(13.97)%

Others

7,700

11,290

(31.8)%

Net Sales

707,781

825,023

(14.21)%

*Figures have not been audited

About Sunplus

Sunplus Technology Co., Ltd. (TWSE: 2401, LSE: SUPD),
established in 1990, is a leading chip provider for multimedia and automotive applications such as DVD player,
portable DVD player, home entertainment audio products, car infotainment and advanced driving assistance system(ADAS).
Meanwhile Sunplus is offering high-speed I/O IP, high performance data conversion IP,
and analog IP for a broad range of applications on consumer, portable, and connected devices for Sunplus has been
accumulating strong IP technologies on consumer and multimedia segments.
Sunplus is headquartered in Taiwan and has service offices in Shanghai, Shenzhen and Chengdu. For more information, please
visit Sunplus website at www.sunplus.com.