Fast Flavor Diffusion

QSRs seek to stay top of mind with packaged grocery store offerings

Implications - In an effort to win over hard to reach consumers and extend themselves as lifestyle brands to fans, quick service restaurant brands are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces. This shift highlights the opportunity for all brands to expand their presence in consumers' lives by catering to new desires, such as that of replicating familiar experiences such as fast food indulgence at home.