Off the plan Synergy at Broadbeach about to be launched with $425k top-floor units!

THIS is the highrise of the times.

Once they climbed to 80 storeys but today they are just a quarter the size and less than half the price.

Amalgamated and Morris property groups are about to relaunch their no-frills tower Synergy at Broadbeach and if sales go well, construction will start on the tower in March 2013.

Getting a foothold in the blue-chip suburb has never been easier, with the top-floor unit selling for as little as $425,000 off the plan and unit prices starting at $389,000 for one-bedroom plus study.

Amalgamated and Morris property manager Brodie Lister said the companies could have continued to sit on the development site for years waiting for the market to pick up but had decided to move ahead with the $55 million, 112-apartment tower.

“This project is achievable and the apartments are at the right price,” Mr Lister said. “We think they will really hit the mark with buyers.

“This project might be affordable, but it is well designed by DBI Design and has great liveability.”

About 300 construction jobs are expected to be created.

The project, planned for the former site of Volare restaurant and across the road from the Gold Coast Convention Centre, was put on ice two years ago because of uncertainty in the apartment market.

“We are determined to move ahead with this project and now is the right time,” Mr Lister said.

When it was originally launched, under the name Broadbeach Central, the developer was asking up to $100,000 more for apartments and the end value of the project was about $10 million higher.

Marketing will begin this month and most of the focus will be on southeast Queensland buyers but with some overseas advertising.

The development plan for the 4-star building includes a gallery on the ground floor, which would be run by Gold Coast City Council.

Amalgamated and Morris property groups, headed up by partners Barry Morris and Graham Potts, have been responsible for a string of Gold Coast highrise projects including Eclipse, Sierra Grand and Verve at Broadbeach.