MANILA, Philippines – The NBA and global insurance provider AXA on Monday formally announced a comprehensive, multiyear marketing partnership that will make AXA the official insurance partner of the league in the Philippines.

As part of the partnership, AXA Philippines will serve as the presenting partner of NBA 3X Philippines, a 3-on-3 tournament featuring men’s and women’s teams from all over the country.

AXA Philippines will also support Jr. NBA Philippines, the league’s youth basketball program for boys and girls, by providing travel insurance for participants embarking on an overseas NBA experience trip later this year.

“At AXA, we believe in assisting our clients in making the right financial decisions by offering innovative solutions, similar to how an NBA coach help his team win games,” said Rahul Hora, the president and chief executive of AXA Philippines, said at a press conference on Monday.

“This partnership with the NBA highlights common principles between our companies – teamwork, integrity, courage, innovation, and now, the foresight for our customers to power up their game plan, not just on the physical playing field, but also on the hard court that is life.”

“We are proud to welcome AXA, a global industry leader in financial planning solutions, to the NBA family,” said NBA Philippines country manager Carlo Singson. “We look forward to integrating AXA to our marquee NBA events and platforms in the Philippines to create fun and engaging experiences for our passionate fans.”

Joining Singson and Hora in Monday’s launch was Brook Lopez, the All-Star center from the Brooklyn Nets.

Additionally, AXA Philippines will conduct promotions to give its customers the chance to win exciting prizes and unique NBA experiences.