A video from Carrotmob on how they use local consumer power to encourage businesses to be more environmentally responsible. By combining their buying power, they managed to find a business willing to use a part of their profits for "greening" their store.
One of the best parts of the videos is the thoughtful and playful video they put together explaining the event. Making it spreadable through the video-sharing site Vimeo helps them get even more attention through people like me, who want to see their work passed on. Godspeed Carrotmob, and thanks to Dean Shareski for pointing me to the video. Watch below.
Carrotmob Makes It Rain from carrotmob on Vimeo.