Betgenius Launches Racing Manager Giving Operators a Simple Product

Betgenius, provider of data-driven software for the regulated sports betting market, has launched a fully-automated product, Racing Manager, that will make it possible for operators to offer a simple horse racing product for Australian and UK racing.

Racing Manager gives operators access to more than 40,000 racing events from the Australian and UK racing industry, while removing the need for in-house traders. The product consists of three aspects – streaming, trading and front-end – and operators can integrate these individually or as a package end-to-end product.

Betgenius has signed an exclusive deal with Racing UK and through this product, customers will now have access to horse racing from a wide range of UK racecourses and it will include some of the most prestigious events in the industry.

The product offers a customised feed of racing fixtures and prices that can match their operator’s requirements. It delivers all race-card details from the official source, configurable odds allowing bespoke margins and suspensions and a comprehensive pricing service that takes into account non-runners.

The product’s front-end solution removes the pressure on the operator’s in-house UI and designers by offering fast and accurate pricing and streaming to create an overall customer experience.

“With our Racing Manager product, sportsbook operators need no longer miss out on the high margin, around the clock betting opportunity that is horse racing,” stated Jack Davison, managing director of Betgenius.

“By creating a unique off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”

This new product comes quick on the heels of the Betgenius brand overhaul that it underwent following its merger with Sporting Pulse International that resulted in a new combined company known as Genius Sports.