Summary: Existing stations will invest into programming to retain their listeners, and new stations will invest in marketing, which will increase their awareness and listenership. Existing stations will invest into programming to retain their listeners New stations will invest in marketing, which will increase their awareness and listenership There will be more digital choice, which will lead to more listening hours There will be a natural increase in digital, pushed up by car listening as new cars have DAB fitted as standard. - www.mediaweek.co.uk

Ofcom should ensure that the new currently temporary DAB local city multiplex radio transmitters have sufficient power to ensure coverage throughout the city meant to be served once they become permanent as this is not currently the case with Portsmouth where reception in the southern part of the city is quite weak being particularly noticeable when listening in the car.

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