Why should marketers care about transparency in paid media?

Paid media transparency has become an increasingly pressing industry issue over the last few years.

This lack of transparency has long been accepted as the status quo, but by making transparency their top priority in dealings with agencies, brands can begin to move the needle towards better industry standards, higher-quality advertising, and a fairer deal for all.

In this report, we will explore the benefits of transparency in paid media campaigns, with a view to strategy, brand safety and profitability, as well as furnishing brands with the right questions to ask their agencies to ensure full campaign transparency.

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.