South Point is the leading provider of student accommodation across major cities in South Africa. Our task was to evolve the brand identity, making it more relevant to modern youth culture.

Inspired by bold African patterns, the new South Point look and feel features a colourful, contemporary, eye-catching visual language designed to be used across all key touch points including stationery, advertising, audio visuals, social media, signage and promotions. Our intention was to spread the message that South Point is the place to stay, to study, to live it up, and experience the best years of your student life.

Signage system

Inspired by the bold African patterns unique to the South Point brand, we created an adaptable wayfinding signage system and bold vinyl applications across all three themes using basic geometric shapes and bright colours. We added iconography to increase ease of communication and navigation. Overall the signage system is noticeable, conveys key messages and lives comfortably in South Point's interior environments.