Apparently they take pictures of themselves at clubs and post them on Snap Chat or something and then people pay them to come to clubs or whatever, I really don't know, I can't read this drivel all the way through.

What Andrew Warren lacks in nuts and bolts retail expertise, though, he makes up for with youth and app savvy. "The stores want him," said Ms. Warren, 54. "They don’t want old moo-out-to-pasture me. They want the jack rabbit, they want the young blood. They want him and they want his friends."

...

"Andrew’s a heavyweight, and it’s a very crowded field," Mr. Binn said at the Dolce & Gabbana party.

Field of what?

"Everything!" Mr. Binn said. "He hustled and hustled, and he became friends with everyone and then best friends with everyone. He built a great Rolodex, and the next thing you know, he's got them to work for him!"

Mr. Warren’s Rolodex is burnished, of course, by his agile Snapchat, which Mr. Binn called "more colorful than a Puff Daddy video."

You need to shut up now.

These seconds-long snippets take viewers to loud, throbbing nightclubs, show the gang smoking on balconies and posing near private jets. A recent scene focused on Lita, the Warren family’s live-in nanny and housekeeper, as she tried to step over doorway gates in place to limit the wandering of the family's dogs as she carried a stack of empty pizza boxes.

"We're at the Hampton Classic, get over that one!" Mr. Warren can be heard saying as he trained his camera on her.

There's a thing all the hot kids are doing these days -- it's called shutting up. Check it out!

Despite such displays, the "Rich Kids of Instagram" moniker rankles Mr. Warren and his clique. "I party and I have fun, but I’m doing something serious," he said. "Like Rihanna, because she sings, and rappers -- no one is judging them for going out. But when I go out it's like a judge."

There's a hot new underground traveling rave party called "Shut Your Fucking Mouth." I'm sending you a personalized invite.

Even as they grasp that their postings can draw scorn, the Snap Pack seems unable to relinquish the habit of social media, and the illusion of image control it affords. "I look good in pictures I take of myself," Ms. Matisse said as the group settled in for dinner at Vandal.

I'd like you to meet my two fists, "Shut" and "The," and my two elbows, "Fuck" and "Up."