Client Login

In Wake of Steve Jobs’ Resignation, Reflection on Apple’s Impact in Marketing and Advertising

By now, it is likely you’ve heard that iconic Apple CEO Steve
Jobs resigned from his position on August 24, reportedly due to his
worsening health condition caused by pancreatic cancer. Jobs’ resignation
prompted a swift reaction all across the Web, with much speculation but also
much praise and reflection on Jobs’ tenure as head honcho of Apple. In
particular, since the 1980s, Apple has been pushing the boundaries for its
products, as well for the marketing and advertising it uses to sell those
products. Many praise and reflection about Jobs and his role in Apple’s
marketing and advertising have been cast in just the short time since his
departure, and deservedlyso. From
all accounts, Jobs had a heavy hand in influencing the creation of ads that
make Apple stand out.

By now, it is likely you’ve heard that iconic Apple CEO Steve
Jobs resigned from his position on August 24, reportedly due to his
worsening health condition caused by pancreatic cancer. Jobs’ resignation
prompted a swift reaction all across the Web, with much speculation but also
much praise and reflection on Jobs’ tenure as head honcho of Apple. In
particular, since the 1980s, Apple has been pushing the boundaries for its
products, as well for the marketing and advertising it uses to sell those
products. Many praise and reflection about Jobs and his role in Apple’s
marketing and advertising have been cast in just the short time since his
departure, and deservedlyso. From
all accounts, Jobs had a heavy hand in influencing the creation of ads that
make Apple stand out.

Not only has Apple leveraged traditional ways of
marketing. The white earbuds that accompany all Apple products that play audio
are marketing tools themselves; when you see those white speakers in peoples
ears, you know it’s an Apple product. Apple’s own product packaging has
mimicked its minimalist design, but are always high-quality and
beautifully-designed. There is clearly a certain type of culture that’s been
instilled in every part of the Apple business, from the people who design the
products to those who sell them at retail. As long as this culture continues to
thrive, we can likely expect stellar things from Apple in the future.

Consider this, as well: Through the creation of the
Macintosh computer, Jobs and Apple sparked a desktop publishing revolution,
which had a significant impact in the creative industries that produce much of
the marketing and advertising we see today. Mac computers have impressive market
share in design firms, ad agencies, print shops, and video production houses,
largely due to the very early and stable adoption of the Mac in those types of
companies. Apple continues to develop industry-leading professional software
like Final Cut Pro, Motion, Aperture, and Soundtrack, which are all.

With Jobs out of his CEO position, there is indeed
lots of speculation about what’s in store for the future of Apple, particularly
around being able to innovate and come up with “the next big thing”. It remains
to be seen how Apple will fare, but the company seems to be in good hands. Only
time will tell if Jobs’ focus on strong marketing and advertising will
continue.