The Agribusiness Market Weblog

German Beverages Sector: Porter Analysis July 1, 2007

Koncept’s Porter analysis utilizes the five forces framework to determine the attractiveness of a market. Four forces – buyer power, supplier power, potential entrants, threat of substitution – influence a fifth force, the intensity of rivalry in the industry. The framework is a very powerful tool since a significant shift in any of the forces requires an organization to re-assess the marketplace.

The following five forces provide an outside-in analysis to evaluate the attractiveness of a…