BURBANK, Calif.--(BUSINESS WIRE)--Disney Mobile and Disney Consumer Products (DCP) today announced the
first line of merchandise based on Disney’s hit mobile game, “Where’s My
Water?”. The new line extends the story of Swampy the Alligator,
Disney’s first original character for mobile, and includes an impressive
line-up of licensees and retailers, including Hasbro, Inc., JAKKS
Pacific/CDI, and Toys“R”Us. The “Where’s My Water?” merchandise line
also features Cranky, Swampy's reluctant friend and the alpha-male of
the group, and Allie, the female alligator who humors Swampy's attempts
to bring human culture to alligators.

Designed to resonate with fans of the popular game, the first wave of
“Where’s My Water?” product will be available at mass retailers
nationwide in June, with select items available now at Disney Store
locations and DisneyStore.com. The line features: plush and novelty
toys, consumer electronics accessories, and apparel and accessories. The
second wave of product coming this fall will expand to include a
face-to-face game, consumer electronics, stationery, home accessories,
and Halloween costumes.

“'Where’s My Water?' has quickly become one of the most popular titles
in mobile gaming history, making Swampy one of the most beloved
characters ever born from a mobile franchise,” said Bart Decrem, senior
vice president and general manager, Disney Mobile. “Launching a line of
Disney merchandise just seven months after hitting the App Store is a
testament to the cultural relevance Swampy and his friends have already
achieved.”

“The ‘Where’s My Water?’ product launch continues Disney’s tradition of
developing innovative and story-driven products that enhance consumers’
love for Disney characters and storytelling,” said JD Edwards, vice
president of Media Networks and Games Licensing for Disney Consumer
Products. “The new line expands the ‘Where’s My Water?’ experience by
giving fans a way to deepen their relationship with Swampy and his
friends outside the virtual realm of the game.”

Since launching in September of 2011, “Where’s My Water?” has reached
the No. 1 spot on the App Store in 80 different countries and most
recently, Apple announced that “Where’s My Water? Free” made App Store
history as the 25billionth app downloaded. The game also
launched on Android platforms for Google Play and the Amazon Appstore
where it has enjoyed similar success. Later this year, Swampy will make
his debut online in a 12 episode web series called, “Where’s My Water?,
the Adventures of Swampy.”

Disney Mobile, a division of the Disney Interactive Media Group, is a
leading mobile game and entertainment provider that brings the magic of
Disney stories and characters, in addition to original IP, to life in
new ways on mobile devices.

About Disney Consumer Products

Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) and its affiliates that extends the Disney
brand to merchandise ranging from apparel, toys, home décor and books
and magazines to foods and beverages, stationery, electronics and fine
art. This is accomplished through DCP's various lines of business which
include: Disney Toys, Disney Fashion & Home and Disney Food, Health &
Beauty. Other businesses involved in Disney's consumer products sales
are Disney Publishing Worldwide, the world's largest publisher of
children's books and magazines, and www.DisneyStore.com
and www.DisneyStore.co.uk,
the company's official shopping portals. The Disney Stores retail chain,
which debuted in 1987, is owned and operated by Disney in North America,
Europe, and Japan. For more information, please visit www.disneyconsumerproducts.com
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and www.twitter.com/disneyliving.