THE ROLE OR DISTRIBUTION STRATEGY IN MARKETING (A CASE STUDY OF INTERNATIONAL BREWERY LIMITED ILESA)

Key Features:

Introduction:

Abstract

ABSTRACT

This research is a strategic and policy study. This study, examines critically the role of distribution strategy in marketing based mainly on the distribution strategy of the international breweries limited Ilesa in Oyo State. The needed theoretical increases the productivity in a company. The important literature of genuine authors were also reviewed by the researcher to establish the need theoretical and conceptual viewed by the researcher to researcher to establish the needed theoretical and conceptual view or the researcher to establish the needed theoretical and conceptual view or the topic questionnaires were administered and server as the instrument to collect data. In the case of finding of researcher work, it was realized through finding that activities of middlemen is not responsible for the increase in the price of brewery product. This finding gives a contrary believe to the dreadful public image given to the middle man but rather support the believe that middleman cannot be eliminated because of its various activities in making goods and services available to the final user. It was therefore recommender that so that the form should properly monitor the function of the middle man so that they can be good image-maker of the firm by presenting its products adequately to the consumers.

Table of Content

TABLE OF CONTENTS

Title Page

Certification Page

Dedication

Acknowledgment

Abstract

CHAPTER ONE

1.1 Introduction

1.2 Historical Background

1.3 Statement of Problems

1.4 Research Questions

1.5 Objectives of The Studies

1.6 Significance of The Study

1.7 Scope And Limitation Of Study

CHAPTER TWO

2.1 Review of Related Literature

2.2 The Channel of Distribution

2.3 The Distribution Polices

2.4 The Physical Distribution

2.5 Beer Distribution in Nigeria

CHAPTER THREE: RESEARCH METHODOLY

3.1 Source of Data

3.2 Instrument for Data Collection

3.3 The Sample

3.4 Determination of Sample Size

3.5 Method of Questionnaire Distribution

3.6 Method of Data Analysis

CHAPTER FOUR

4.1 Data Presentation and Analysis Interpretation

4.2 Discussion of Finding

CHAPTER FIVE

5.1 Summary of Finding

5.2 Implication Of Finding

5.3 Recommendation Conclusion

5.4 Reference

5.5 Bibliography.

Introduction

According to professor NonyeluG. Ninokoye ‘Distribution channels are virtually similar for the brewers. Typically, major distributors collect their allocations either from the plant or at depots. Then there is another layer of middlemen called ‘attaches’ who are sub-distributors attached to major distributors

There are also retailers-stores, hotels and beer parlour operators. In practice, you find distributors engaging in retailing and the implied channel linkage are not strictly followed. Because of the scarcity of beer in the late seventies to early eighties, beer distribution became a very lucrative and highly popular economic activity, attracting all manner of people including civil servants, academician, politician and house-wife.