oEmbed is an open format for embedding third-party media content like videos, pictures or tweets into your web application. It standardizes the process of turning a URL into an embeddable representation of the content. OEmbed APIs are provided – among others - by YouTube, Vimeo, Flickr, SlideShare and Twitter. They are consumed by WordPress, Drupal, Elgg, Diaspora, XING and a number of other platforms. While provider-specific APIs (not even mentioning screen scraping) can be quite a pain, oEmbed is appealingly simple but powerful. Besides some general introduction to oEmbed - its use cases, benefits and pitfalls - the talk covers the relevant cpan modules as well as lessons learned from implementing and running a perl-based oEmbed consumer on a high-traffic website.