Tell us about the Opportunity / What is it?

A fast, effective and completely measurable channel for driving sales. WHSmith store staff hand out up to 4 million colour vouchers per week across the UK which means during a single campaign your branded voucher could be placed in more than 16 million customers' hands. WHSmith can also cater for trial/regional volumes from 0.5 million vouchers and we can offer tailored geo & demographic targeting options through our unique mapping service, Geoplan.