Alexa Chung for Maje

Alexa is putting her name to something else! Recently announced as the new face of label, Maje, Alexa looks dreamy in this beautiful shoot, photographed by Glen Luchford.

Between dream and reality, evoking a cinema-like aesthetic, Alexa embodies a modern heroine with style and charm. Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock n’ roll.

Shot in early morning in Paris at the Porte des Lilas Metro station, the black and white images are reminiscent of still from a 1960s film.

The atmosphere is calm and the Metro is almost empty, Alexa sits on a folding seat; next to her, a dove in a cage. She is dressed in a ruffled blouse and a fitted coat, a foot on the edge of her seat and an elbow posed on her knee. The signal sounds, the doors shut, and the train departs for its destination.