We are in a very competitive market and try to differentiate ourselves by doing above-average, high quality work; and on average we charge higher prices than our competitors. We are very passionate about the properties we care for and try to put heart and soul into our work.

We try to project professionalism at every point of contact and position ourselves as expert advisors partnering with homeowners to deliver the lawn and landscape they can be proud of.

Most of our customers have come from referral. We currently do not have a logo. We will be starting a few marketing campaigns and expect significant growth over the next year. We hope to be one of the major lawn and landscape companies in our market.

Tell us a bit about who you are and the people you reach

Our main target is affluent home owners with large estates. We currently have a small presence in most of the affluent neighborhoods and want a logo that will help stand out in these neighborhoods.

These homeowners usually are executives, business owners, professional athletes, and entrepreneurs. Many are involved in Charlotte's large banking industry (bank of america, wachovia/wells fargo, 5/third, etc)

Requirements

We will be using the logo on shirts, trucks, marketing material, forms, etc.

Personally, I like the idea of going with the presidential/patriotic theme that goes with the name. However, I am open to your unique creative design.

Please include the name Whitehouse Lawns Inc. in the logo.

Our colors right now are (of course) red, white and blue. Again, I'm open to suggestions if that doesnt work with your design. I would like to be able to use the logo in black and white for some printing purposes.

I prefer a simple, unique, creative design symbol with the company name. Something that will be iconic and easy to recognize/remember.