Hop Wheels

The brewery experience is on tour

And what is Hop Wheels?

We’ve created a Meantime digital experience on four wheels!

For the last year we’ve been taking our virtual reality Brewery Tour on the road with our beer truck. It’s proved really popular, with 10,000 of you donning the headset and stepping inside. Never ones to rest on our laurels, we’ve now upped the innovative ante, by building Hop Wheels.

The inside of this tech truck is dedicated to the VR brewery tour, with two headsets and two gaming chairs, to make your virtual life comfortable. On the outside, there’s a touch screen through which you can have a go at making your own Virtual Brew, find out about our Make Time For It campaign, and browse videos and our range of beers.

Finally, you can keep track of what’s happening on Twitter via the ticker screen at the top of the truck. Send a tweet yourself and you’ll see it appear on the ticker.

You can catch Hop Wheels at festivals across the summer, and at the stops on the Make Time For It tour. Come and say hi and put our tech to the test!