The television studios are in the base of the building. The tower has a much larger base that extends the full block from north to south and further west. You can see where the studios are located in the building in the large photograph two posts up. The area on the lower part of the building where there are no windows have studios located within the building. I'm stating thin only from memory when I have visited the building and taken the tours, which was a number of years ago.

I am dying to visit the obs deck. It was closed on my NYC visits during the eighties/nineties. Rainbow room was also closed ("union problems").

__________________The opposite of political correctness is not unvarnished truth-telling. It is political expression that is careless toward the beliefs and attitudes different than one’s own. In its more extreme fashion, it is incivility, indecency or vulgarity. These are the true alternatives to political correctness. l

__________________The opposite of political correctness is not unvarnished truth-telling. It is political expression that is careless toward the beliefs and attitudes different than one’s own. In its more extreme fashion, it is incivility, indecency or vulgarity. These are the true alternatives to political correctness. l

Comcast may have its global HQ inside the world’s tallest thumb drive here in Philadelphia — and it’s even building a huge middle finger right next door to reaffirm that Philly is Kabletown USA — but the real real-estate cherry in its portfolio has yet to be adorned with the Comcast logo: 30 Rockefeller Plaza in NYC.

The top of the landmark midtown Manhattan tower, home to NBC’s New York operations, still carries the GE logos that have been there for more than a quarter of a century.

But Philly.com reports that last night, a borough advisory board signed off on taking down the GEs and replacing them with the combo Comcast/peacock logo that Kabletown now uses. One consideration for those who might object to the new signs — the NBC peacock will not be in color, but will be a white outline of the famous bird-ish shape.

The switch still requires the approval of the city preservation commission, who will vote on the proposal next Tuesday.

__________________NEW YORK. World's capital.

“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.

Comcast is known for its low-key corporate culture. At its 58-story headquarters, the tallest building in Philadelphia, a boxy glass crown gleams conspicuously but anonymously.

Yet now, as the mass media behemoth lobbies aggressively backstage for federal regulatory approval of its $45 billion acquisition of Time Warner Cable, Comcast is seeking to raise its
public profile in New York in vivid fashion.

The out-of-towner wants to plant its name atop one of the city’s signature skyscrapers.

Comcast, which last year bought General Electric’s remaining 49 percent stake in NBCUniversal, applied for a “certificate of appropriateness” from the city’s Landmarks Preservation
Commission to replace G.E.’s 24-foot-high initials on 30 Rockefeller Plaza. G.E., now based in Fairfield, Conn., has long had a presence in New York.

Whether another name change will be embraced by the public is arguable. It’s been a quarter-century since the two glowing red letters were installed, yet many New Yorkers still refer
to it as the RCA Building, after the company that founded the NBC network. The RCA name had capped the 70-story Manhattan landmark, which at 850 feet amounts to the city’s tallest
billboard (the MetLife Building is considered second), for more than 50 years. When the original letters were first illuminated in 1937, they were hailed as the loftiest neon sign on the planet.

“The idea of changing it now to the Comcast Building,” said Carol H. Krinsky, a New York University art history professor and the author of “Rockefeller Center,” “strikes me the same way
that the change to the G.E. Building name did: ‘I’m the new guy on the block and you are nothing anymore.’ ”

As proposed, more modest 12-foot-high light-emitting diode signs that spell Comcast in white uppercase letters would be installed on the broader north and south limestone exteriors,
crowned by 10-foot-high NBC peacock logos. A 17-foot-high peacock would appear by itself on the western facade more or less facing Philadelphia. Measured in overall square feet, the
new signs would be slightly more compact than the existing G.E. signs.

A new entrance and marquee would also be installed on Avenue of the Americas to promote “The Tonight Show Starring Jimmy Fallon.” (Among the other shows produced there
is “Saturday Night Live,” one of whose alumni, Senator Al Franken, a Minnesota Democrat, opposes Comcast’s acquisition of Time Warner Cable.)

__________________NEW YORK. World's capital.

“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.