Today's concept comes via female Brazilian designer Nathália Ehl who had created a brand for a fictional women's football club Mulheril Futebol Clube or MFC.

Female soccer team branding, Mulheril Futebol Clube or M.F.C.with the concept of "warriors of the land of the sun," based on iracema india - icon and personification of the fierce warrior woman, fighting against all odds, breaking patterns and taboos, depicted in a novel by José de Alencar that happens at birth of m.f.c’s hometown, fortaleza-ce. the branding explores women’s strength, passion, courage and also some indigenous and regional elements.