The Avery Dennison Curve Appeal technology allows package designers to expand the label footprint around the curves of a bottle, creating up to 100% more labeling area while still delivering the smooth look and feel of pressure sensitive labeling. It also creates larger back panels that can carry necessary product or multi-language information in easily-readable type.

A larger branding area gives bottled products more shelf presence. The new labels can also accommodate the newest graphic enhancements, including foils, tactile printing and surface finishes that encourage the consumer to pick up the bottle. Fasson Curvy labels also deliver smoother squeeze performance and improved moisture resistance over shrink sleeve labeling.

Can be applied to bottles ranging in size up to 10 in. x 3 in. x 4.1 in. Label sizes can range from 0.5 to 8 in. x 4.1 in. Pressure-sensitive film material is available in both white and clear––material that can be supplied through the traditional label converter channel.

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