This is now the third of 9 reviews of ppc classroom 2.0 and this third module is called “Direct Linking vs. Landing Pages”.

This is a very short chapter and addresses the pros and cons of direct linking versus landing pages predominantly and there really is no option – to be successful, you need to use landing pages however there is still a case for direct linking as is explained in the course.

But where are landing pages going, this excerpt shows exactly where and is covered in a lot of detail:

From the direction I see this industry headed, I believe building valueadded affiliate sites, and not just one-page landing pages or direct linking, is the KEY to sustained profitability. Why? PPC search engines, especially Google, are moving increasingly towards a convergence between paid search (PPC) and natural search.

This means that if you want to rank well and have a good quality score on the PPC side of the equation, you need to have a site that will also do well on the free search engine side of the equation.
What does that mean? In so many words, you need a niche authority site that has substantial
compelling content that will bring people back to the site over and over and will want to link to it. “But Amit, it will take years to build something like that!” Well, you better get started then! Your first step is to find a profitable niche in which you’re making at
least $500-$1,000 per day in profit through PPC, for a quality product or service that will be around for a long time.

Would love to hear your comments on pcc classroom 2.0 if you already have bought it or please ask me any questions you have and I will be happy to answer them. For now, head on over to ppc classroom to sign up to be notified when they reopen starting with the relaunch from Febuary 1st.