Introducing Facebook Analytics for Apps

This free tool from Facebookis “designed to help developers and marketers understand their app’s audience, measure how people use their app and grow their businesses by running better ads.”

Today we’re releasing Facebook Analytics for Apps, a free tool that brings the power of Facebook demographics to cross-device analysis and measurement. It’s designed to help developers and marketers understand their app’s audience, measure how people use their app, and grow their businesses by running better ads.

Apps that are logging App Events, which includes more than 87 percent of top-grossing apps in the U.S., can start using Facebook Analytics for Apps today. Here are some of the features it includes:

Cross-Device People now use multiple devices to interact with businesses across apps and websites, and Facebook Analytics for Apps can help developers and marketers understand their traffic across these devices, which in turn can help them improve performance.

Example: if you’re an online clothing retailer and have both a native mobile app and a website, you can tell if your customers click an ad for your app on their phone, browse a pair of jeans on their laptop, and finally make a purchase on their tablet. You might discover that the majority of purchases happen on your website, but the majority of those people previously clicked ads that came from mobile, which could help you decide where to run more ads.