Roland is a leading manufacturer of electronic musical instruments and cutting-edge pro A/V products used by professionals and hobbyists alike. With offerings that include keyboards, synthesizers, electronic percussion, guitar products, amplifiers, as well as DJ, digital recording, and video gear, Roland and BOSS have set the standard in the music industry for more than 40 years. With the recent addition of V-MODA, the award-winning maker of world-class high-fidelity headphones and audio devices, Roland is positioned to offer the next generation of innovative consumer electronics products.

During the 2018 Consumer Electronics Show, Roland is also announcing several new "Music Connects" lifestyle applications for making music and video. “Inspiring the enjoyment of creativity” and “delivering the thrill and excitement of creative experiences” have been part of Roland’s mission since the company was founded in 1972. Roland's “Music Connects” 2018 initiative expands on those ideals by inspiring people to take action creatively around the world and shining a light on how the creative experience can connect people and make life better. A newly launched “Music Connects” website also aims to bring music and video creation into everyday life for as many people as possible.