iThemes works primarily with WordPress technology in its WP themes’ core. On the backend, they have the most functional web codes in Cascading Style Sheets, with great XHTML and WordPress options. While other WP developers are more focused on their themes’ look and graphics like in the case of Alohathemes , iThemes is more focused on their WP themes’ functions. What’s great about the company’s WP themes is that they are so multi-functional that their themes are not only best used on blog sites, but in actual small businesses’ websites and photographers’ websites as well; as compared to other companies like Graphpaperpress which, with their minimalistic theme designs, are best suited for photography websites and the likes.