There is nothing that Oscar-winning actress Gwyneth Paltrow can't do: the newsletter-writing, guitar-playing, cookbook author and mother of two has somehow found the time to squeeze in a photo shoot with Peter Lindbergh for her new 'role' as brand ambassador for Coach.

Photographed on a Manhattan rooftop, both the label and location are obviously close to Paltrow's heart. "I grew up in New York City and I've always thought of Coach as the quintessential New York brand," she said previously. "I'll never forget getting my first Coach bag."

The advertising campaign will run across glossy titles internationally, except in the US. Coach began its expansion into the UK in March with a store in Westfield shopping centre.

Jason Weisenfeld, senior vice president, global brand communications and collaborations of Coach, told WWD: "Coach is celebrating its 70th anniversary as an iconic American brand, so we couldn't ask for a better international ambassador than Gwyneth."

The 38-year-old, who is based in London with her Coldplay frontman husband Chris Martin, has previously fronted campaigns for Christian Dior and Tod's.