The media company disclosed Monday, as part of a broader announcement of more details about its coming split into two companies, that the Daily iPad app will cease publication on Dec. 15. The Daily’s editor in chief Jesse Angelo will become publisher of the New York Post, where some other Daily staff will also end up, the company said.

The end of the Daily comes nearly two years after it was launched with much fanfare, as an effort to redefine news gathering in the digital age. News Corp. Chairman Rupert Murdoch said at the time of launch that “we believe the Daily will be the model for how stories will be told and consumed.”

In a statement Monday, Mr. Murdoch said “Unfortunately our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long term.”

Given the amount of free news available online, persuading people to subscribe to an iPad-only publication was always going to be a hard sell. A sign that the Daily was finding the going tough came last summer, when it eliminated 50 full time staff members. The split of News Corp’s publishing assets is expected to put more focus on loss-making titles throughout the company.