Bajaj Allianz launches first Twitter-based insurance platform, how it works

The user needs to tweet @BajajAllianz #TweetInsurance. This will provide the user a list of services that can be availed on Twitter and the replies and updates would go via Direct Message (DM) to the user’s Twitter handle

Bajaj Allianz General Insurance has launched a Twitter-based insurance platform called #TweetInsurance. In line with the company’s focus on harnessing the power of digital technology to provide hassle-free customer experience, this innovation aims to offer convenience to company’s customers and non-customers alike in getting insurance information and services instantly by simply sending a tweet at the Bajaj Allianz Twitter handle with relevant hashtags.

The user needs to tweet @BajajAllianz #TweetInsurance. This will provide the user a list of services that can be availed on Twitter and the replies and updates would go via Direct Message (DM) to the user’s Twitter handle.

Commenting on the launch, Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, says, “Technology has been a great enabler for the insurance industry, especially in the general insurance space given that the touch points with our customers are numerous in terms of service delivery. At Bajaj Allianz General Insurance, it has been our constant endeavor to aggressively leverage technology to bring in enhanced customer experience and transparency. #TweetInsurance is yet another step in this direction.”

How #TweetInsurance works ?

-Anyone with a Twitter account can follow @BajajAllianz and send a tweet with #TweetInsurance to get started
-Every service has been given a unique hashtag that the customer can use
-Replies/updates go via DM (private message), ensuring that there is no violation of privacy
-This service does not require pre-registration, making it instantly accessible

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