Ubisoft is about to head into their 38th year as a company and over the years, they have brought some of the most memorable, entertaining gaming experiences of any company. Even now, when the organization inches closer to its 40th anniversary, they remain one of the most successful, influential publishers in gaming today.

So what are the steps and processes that Ubisoft takes when it comes to creating new brands and deciding on where to take existing franchises? Examiner.com had the opportunity to speak exclusively with Ubisoft North America President Laurent Detoc about these things and much more.