Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

Horford has two years left on the five-year, $60 million extension he got from Atlanta in 2010. He can see his former University of Florida teammate, Joakim Noah, with a similar deal in Chicago -- and with Derrick Rose. He can see the Heat and the Knicks and the Nets, loaded up with multiple stars, trying to win now -- and the Cavaliers and Wizards of the east getting better. The Hawks are good, but not great. Horford is patient. For now. "My bigger challenge is, as you know, half of our team is new," he says. "And a lot of the key pieces that we had in the past are gone. It's been a matter of me, as much as we can, practicing together, and in games, starting to learn that chemistry, learning to play off of one another. For me, it's a transition I'm still working on. But I feel like we're making progress." NBA.com

Adjustments -- that horror of a word -- are nonetheless the essence of the NBA. During seasons, during games, and especially during playoff series, players have to toss what isn't working and change on the fly. It's easier when a team hasn't won or had success, though. Horford and the Hawks have, albeit not at a championship level. So, how patient can he be while Ferry's and Budenholzer's regime takes hold? "That's a very fair question," Horford said by phone Friday afternoon. "I do realize that, and I do want to win. I do want to be in a really good position to compete. I wonder. I do wonder what's going to be our next move as a team. But for now, all I can focus on is this team, this year. But absolutely -- I want to compete. I want to be part of a winning, successful, championship team. I do trust that Danny's moving in the right direction, but like you said, I have been in seven years already. Some things are going to have to happen the next few years."NBA.com