FTC

There is no silver bullet to reap the benefits of IoT devices while mitigating potential security and privacy problems. However, companies can best steel themselves against vulnerabilities by baking security and privacy into IoT device design.

The revisions “return to the approach of an earlier rule that automatically suspends administrative litigation, upon respondents’ request, after the FTC’s request for a preliminary injunction in the matter has been denied.”

If the Consumer Privacy Bill of Rights is passed into law, it would require companies to be transparent with their data collection practices and potentially limit the collection to a context in which consumers choose to provide their information.

While the NAD process is technically voluntary, the FTC’s enforcement action is yet another example of why advertisers that refuse to participate in the self-regulatory process do so at their own peril.