13/06/2012

Business news: Garmont North America to Distribute Movement Skis

Garmont North America currently distributes award winning
Italian-designed boots for skiing, hiking, climbing and travel;
Bridgedale Socks; and Life-Link Backcountry Equipment. The addition of
Movement Skis – an esteemed Swiss brand known worldwide for light and
powerful designs – significantly strengthens Garmont North America’s
retail presence in the rapidly growing alpine touring and
sidecountry/freeride ski markets. Additionally, the alignment of
Garmont’s innovative family of boots with the Movement ski quiver is
nearly perfect, providing a formidable collection of energetic and fun
gear combinations.

“Movement Skis is a perfect brand companion
for Garmont North America. They’re equally committed as a company to
the highest level of design and function, and they enjoy creating
products that simply ski better ,” said David Fee, president of Garmont
North America.

Movement Skis are known worldwide for their
exceptional high performance designs, innovative construction
technologies, and a longstanding leadership role in environmentally
sustainable material use. Movement Skis passionate following includes
many members of the US media, who have supported the brand with numerous
accolades in each of the last three seasons

Movement Skis’ proprietary Control Torsion System (CTS) ski construction
technology blends torsional stiffness with round longitudinal flex to
maximize performance and enjoyment in every snow condition. Movement
will launch several new and improved ski models for Winter 2012-13.

Movement
Skis are also recognized for the company’s leadership in sustainable
and toxin-free core construction. Their pure wood cores are harvested
exclusively from FSC/PEFC-certified forestry operations, and are
manufactured using a process that avoids adhesive toxins, which are
common in composite or synthetic alternatives.

“With so much
marketplace interest in light and powerful ski equipment, the pairing of
Garmont and Movement is truly a remarkable match. Both brands are
known worldwide for lightweight, high performance products, and the
opportunity to pair them both at retail and on the mountain is a
remarkable convergence,” added Fee.

For 2012-13, Garmont North America will carry a selection of Movement’s top ski designs, with a
focus on Men’s and Women’s Freeride, Touring and Adventure categories.
The winter 2012/13 ski selection will be finalized by July 1, while the
2013/14 line is scheduled to be announced on Dec. 1. On July 1,
Garmont North America will also introduce a progressive sales program
that combines ski boots, hiking and winter boots, Bridgedale socks and
Life-Link poles with purchases of Movement products.

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