According to the Wall Street Journal, West’s attorney Brad D Rose sent a letter to seven of Coinye’s coders demanding they shut down the entire project including all social media accounts and transfer the coinyewest.com website to the musician.

Rose wrote: ‘Given Mr West’s wide-ranging entrepreneurial accomplishments, consumers are likely to mistakenly believe that Mr West is the source of your services or is, as the very least… [had] endorsed the cryptocurrency.’

The letter threatens: ‘If you fail to comply with these demands, we will notify the cryptocurrency community at large of your infringing actions and pursue all legal remedies against any business that accepts the purported Coinye West currency.’