According to a report from The Wall Street Journal, Pandora is planning to launch a brand new service that will allow users to stream songs on-demand. Reportedly launching worldwide in September, the new initiative is part of the company’s freshly-inked deals with major record companies. Up until now, the internet radio platform has only allowed users to set up stations that automatically curate music for you based on specific artists or tracks. The new service will function much like Spotify, Apple Music or JAY Z’s TIDAL, allowing the company to jump right into the fiercely competitive streaming giant battle. Pandora’s new offerings will set users back $10 a month, doubling the $5 ad-free fee currently in place.