How To Make A Toy For Girls: Take Gender-Neutral Toy, Add Fairies And Flowers, Make It Purple

As a child, did you ever have one of those magnetic fishing games where plastic fishes’ mouths snap open and shut and you try to snag them with a magnet? I had one, and I enjoyed that toy very much as a little girl. Let me emphasize the “as a little girl” part. One would think that this is a toy that doesn’t need any girling up, but apparently you and I don’t think like a toy company. That’s why the Tinkerbell fishing game exists. It’s the same thing as the primary-colored, gender-neutral fishing game. Except it’s purple and Disney Fairies-branded. Because it’s for girls!

Reader Amanda noticed this item on display, and saw it in a new light considering the current controversy over the blatant girliness of the Easy-Bake Oven and need for a gender-neutral option. “Oh look, a gender neutral game got a rebrand for girls. Ugh,” she wrote when she posted it on Google+.