“If you don’t understand THAT YOU HAVE A BRAND AND WHAT YOUR BRAND IS, you can’t sell it. Job seekers rarely realize that a ‘brandless’ resume can result in no interviews and ‘brandless’ interviews in never receiving offers. Right Fit Branding is the solution!” – Dr. Arlene -- Visit www.WinWithoutCompeting.com

Monday, August 27, 2012

Shortly, the Republicans and the Democrats will be holding their conventions.

Are the presidential contenders branding themselves wisely?

Here's my take. In my opinion, they are not. The mudslinging on both sides is supposed to serve as a sledgehammer to destroy the opponent. The success of that approach is questionable.

What should the contenders be doing? Only pitching themselves and acting as if the other does not exist.

When you present yourself at an interview, you must adopt the mindset that I am the one and only Right Fit. That means you never think about or ask whether other candidates are interviewing for the postition that you want. Your goal is to convince the employer, at the first interview, that you are the One Right Fit. If you do not, then the probability of you getting the job decreases as employers continue to compare and contrast candidates, or decide to eliminate the job.

Now is the time to accelerate your job search. Be sure that your resume communicates your brand and that you take charge of the employer interview.

For my advice, call my office: (310)443-4277 to arrange a time to speak with me.

"Procrastination is the death knell for career success." - Dr. Arlene

A Conversation with Dr. Arlene

Arrange a 45-minute or 60-minute conversation with Dr. Arlene to discuss her business or job search strategies including Create and Implement the Right Fit Blueprint, Interview without Resume or Introductionand to master the mindset of Manage the Process and the Pick, Probe, and Pitch broadcast. And of course, you must Master the Number ONE Blockbuster Business and Career Strategy!

To arrange your conversation, call Dr. Arlene at 310-443-4277. You will receive her book WIN Without Competing!: Career Success the Right Fit Way. The appointment must be arranged on or before August 27th and take place before September 10th.

Thursday, August 16, 2012

Shortly, the Republicans and the Democrats will be holding their conventions.

How will that impact you?

Here's
my take. After both conventions conclude, employers could view hiring
from a new perspective, depending upon who they believe could win the
election. Some will downsize their employees, others will put a freeze
on hiring, and then there will be some who could decide to accelerate
hiring.

Given that we can only speculate, I heartily advise that if YOU are in
the process of closing a search, it is imperative that you do so
immediately. For those who want to capture a new position by the end of
2012, you must accelerate your search now.

Be sure that your resume communicates your brand and that you take charge of the employer interview.

For my advice, call my office: (310)443-4277 to arrange a time to speak with me.

"Procrastination is the death knell for career success." - Dr. Arlene

A Conversation with Dr. Arlene

Arrange
a 45-minute or 60-minute conversation with Dr. Arlene to discuss
her business or job search strategies including Create and Implement the Right Fit Blueprint, Interview without Resume or Introduction and to master the mindset of Manage the Process and the Pick, Probe, and Pitch broadcast. And of course, you must Master the Number ONE Blockbuster Business and Career Strategy!

To arrange your conversation, call Dr. Arlene at 310-443-4277. You will receive her book WIN Without Competing!: Career Success the Right Fit Way. The appointment must be arranged on or before August 20th and take place before August 30th.

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About Me

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award.

As a business and career strategist for
corporate entrepreneurs and solo entrepreneurs, Dr. Arlene creates
unique strategies for unparalleled success. She designs distinctive brands to direct the trajectory of businesses, organizations, and individuals.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, business consultant and master career coach, professional speaker, and CEO of barro global search, inc.