Netflix's 'Just for Kids' Now Available on iPad

Netflix, Inc. today announced the availability of "Just for Kids" on iPad, the first mobile version of the section popular with kids and their parents.

Netflix "Just for Kids" makes it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies. Now Netflix members can take "Just for Kids" on the road by selecting "Just for Kids" in the upper left hand corner of the Netflix application on iPad to enter an experience designed for children 12 and under.

Netflix "Just for Kids" on iPad lets children find their favorite shows and movies by swiping through a row of their favorite characters, many of which they will instantly recognize. In addition, "Just for Kids" displays rows of TV shows and movies organized by easy-to-understand genres such as sing-alongs, superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title.

Unique Netflix technology provides each member with a personalized "Just for Kids" experience based on taste and favorites.

"We're very excited to release the first mobile version of Netflix Just for Kids," said David Watson, director of product innovation at Netflix. "Kids love watching shows and movies on tablets and they intuitively know how to use Netflix Just for Kids on iPad."

As always, there are never any commercials displayed on Netflix and independent ratings and reviews from Common Sense Media were used to make the selections. Common Sense Media is a nonprofit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.

In addition to iPad, Netflix "Just for Kids" is available on PCs and Macs, Nintendo Wii, PlayStation 3, Xbox 360, Apple TV and certain Smart TVs, Blu-ray players and streaming media players. Other devices, including Android-powered tablets, are scheduled to follow this year.

About Netflix With more than 27 million streaming members in the United States, Canada, Latin America, the United Kingdom and Ireland, Netflix, Inc. is the world's leading internet subscription service for enjoying movies and TV programs. For one low monthly price, Netflix members can instantly watch movies and TV programs streamed over the internet to PCs, Macs and TVs. Among the large and expanding base of devices streaming from Netflix are the Microsoft Xbox 360, Nintendo Wii and Sony PS3 consoles; an array of Blu-ray disc players, internet-connected TVs, home theatre systems, digital video recorders and internet video players; Apple iPhone, iPad and iPod touch, as well as Apple TV and Google TV. In all, more than 800 devices that stream from Netflix are available. For additional information, visit www.netflix.com. Follow Netflix on Facebook and Twitter.