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What’s Trending: Less Labor, Better Results

September 2, 2016

It’s time for the last long weekend of the summer, the holiday where we celebrate workers’ rights by taking the day off. Monday is Labor Day, and I hope you have big plans to do as little as possible.

Odds are you will catch yourself checking the work email a few times throughout the weekend, though. A marketer’s work is never done. That’s why any resource that can help us work smarter, or get better results with less effort, is always appreciated. We’re not lazy; we’re chronically overbooked.

This week’s roundup is centered on articles that offer ways to improve your marketing that won’t add to your overhead. Read on to learn how to create traffic-boosting blog concepts, get a handle on your SEO, and more.

BuzzFeed: The site content marketers love to hate. Their success is inspiring, but their content seems to embody the industry’s worst habits. Marketing Insider Group CEO Michael Brenner cuts through the hype to find four valuable lessons marketers can use. #3 will BLOW YOUR MIND!