Sure beats what I saw from an AA 727-200 crew on September the 14th in Cancun...

They were posing with huge smiles under an American flag flying at half mast. Flying at half mast for the loss of their co-workers and countrymen, flying at half mast for the biggest blow their country has ever taken. And here they were having a great time making very wrong gestures and comments below the flag. This happened as I was checking in at the Melia Cancun and has disturbed ever since. Granted, they got an extended stay in Cancun paid by AA and haven't been home since it happened, and maybe they didn't understand the severity of the case. But I was in Spain when it happened and I'm not American, and beleive me what they did was wrong.

One thing that I wonder about, though, is how long these were in the making. Not to diminish from the terrific quality of the commercials, but there's quite a bit of footage of the DC-10 or MD-11 in the Engine spot and one of what I assume to be an American DC-10 taking off in the background in the Way of Life spot.

My guess is that a lot of this commercial was stock footage -- which just adds to the kudos that should be given to their marketing department and ad agency. These were probably put together in a short amount of time.