Wednesday September 28, 2016

If this story is to be believed, all those rumors about SoundCloud shopping around for buyers might actually be true. According to Variety's sources, Spotify is in advanced talks to buy SoundCloud.

Acquiring SoundCloud could help Spotify to bolster its own catalog and offer emerging artists an easier way onto the service. It would also help Spotify make the case for ad-supported streaming. Record labels have long pushed Spotify to move toward a purely paid model, similar to the way Apple Music operates. Apple’s service does offer listeners a three-month free trial, but cuts them off after that if they don’t open their wallets.