localresponse

LocalResponse just announced a new way for its customers to target their ads.
Previously, the startup’s advertisers could reach audiences based on social network activity — for example, after someone checked in to a specific store, they could be targeted with ads that were relevant while in the store. Now those advertisers can also look at historical data, including posts from… Read More

Local Response, a recently launched social advertising platform that allows local businesses to respond to the “check-in” with marketing campaigns, is making its first acquisition today. The startup (formerly Buzzd) is acquiring Philo, a social TV check-in and advertising platform backed by North Bridge Venture Partners, DFJ Gotham, Eniac Ventures, and others. Exact terms of the… Read More