"In 1878, Josef Diebels fulfilled his ambitions when, at the age of 32, he founded an export brewery in Issum in the Lower Rhine Valley. DIEBELS is still privately owned, and is now run by the fourth generation of the family.
The foundations of DIEBELS' success were laid in the early 1970s. At this point, DIEBELS was a respected regional brewery which produced nearly all sorts of popular German beer. Then the company's management decided to change its strategic direction. Since then, it has only produced Altbier - a top fermented, darkbeer. This was the key to DIEBELS' extraordinary success, and DIEBELS developed into an internationally recognised premium brand which is now sold successfully in 28 countries on four continents. The little local brewery became DIEBELS GmbH & Co. KG, the market leader for Altbier."