The Single Biggest Barrier Holding Your Side Biz To Be Ready for Full-Time Focus!

Terrifying statistics… 🙁

The fact that it is so easy to get started in our industry is also one of the biggest reasons why so many people fail at it.The men and women who get started in our industry every single day aren’t adequately prepared to struggle through one or two years while they learn the ropes…

They don’t understand that 50% of small businesses fail within the first five years according to the U.S. Small Business Association. (Some sources indicate that the real numbers are closer to 80%!)

They don’t see the first few years as a “trial by fire” that must be endured…

They don’t see those years as an investment in success…

They will take out a student loan for 30,000, 50,000, or (GASP!)80,000 to attend College or University for a few years… But they won’tinvest a couple bucks in their real world education.

They write their “failures” off as a “loss” instead of an education. They give-up, and live a boring life of quiet desperation, waiting for something interesting, anything at all, to steal them away from their mundane “got to pay the bills” lifestyle…

This is a topic I’ve actually wanted to talk about for quite some time. Something that I believe will help you grow your business and make you more successful as an entrepreneur.It’s one of those issues where most of us don’t believe we’re as affected by it as we actually are. And because we don’t, we pay a price. I know this to be the case for many reasons. What I will say is that it’s obvious to me and I believe it will be obvious to you, especially if you look at most entrepreneurs’ performance and think about what’s really holding them back.So what am I talking about here?

I’m talking about fear.

Fear is the oldest and strongest emotion that all human beings share. It’s actually hard-wired into our nervous system – our subconscious. And it creates its own self-fulfilling dynamic as people give in to it.

You see, at the end of the day, I would say the majority of people are all too afraid of offending people, of stirring up conflict, of standing up or out from the crowd, of taking bold action.

And when an entrepreneur gives in to fear like that, they lose energy, they lose momentum, they lose the ability to be confident in their decision making and to take advantages of the opportunities that fit in with their own strategic alignment.

Unfortunately all that eventually translates into inaction. And that inaction or procrastination ultimately leads many people to have less and less confidence over time.

A Powerful, “Evolving” Emotion

Our relationship to the emotion of fear has basically evolved for thousands of years. It’s changed over time from a primitive fear of nature, of being killed, of immense danger, to a more generalized anxiety about the future, to a fearful attitude about life itself that I believe dominates most people’s lives.I’ll explain a bit more about that in a second, but because fear has evolved like it has, we come to see almost every event in terms of risk. When you do that, you tend to exaggerate the danger of your own vulnerability. Therefore, you focus on the potential adversity that’s possible as opposed to the upside.But as a rational, productive, and ultimately successful entrepreneur, it’s necessary for you to overcome this trend and evolve beyond your fears.

The Scaring Of America

Realize that no one is born without fear. It’s actually unnatural to not feel fear. Which means that to overcome its constraining forces on your growth – of you as a person, you as an entrepreneur and your business – you have to go through a conscious process to overcome it.But before I walk you through how to do that, I want to give you a little bit more background.From my perspective, America was once a country that was full of pragmatists and realists. Realistic thinking. But today, with the threats we face in society no longer being so violent, so hazardous, our character has changed.

Today, in my view, reality of life has become something that most people try to avoid. Something they want to escape from by means whatever means. And our culture has manufactured endless fantasies for us to consume whether it’s in the movies or on TV. Anything to help escape for a period of time.

No matter how challenging the economic times might be, we now live in a society of relative prosperity. We are all better off than our ancestors. But in many ways that has turned out to be a detriment to the resilient spirits of many people.

Today, most people feel that they naturally deserve things. That they are due certain privileges and when any setback occurs, it’s almost like a surprise. How could it have ever happened?

And because we live in these comfortable circumstances, our main goal then becomes how to maintain the comfort and security that we have.

Because we have these layers of fear that we’re neurologically hard-wired for, the natural tendency is to interpret any minor, temporary obstacles as something larger – as bigger setbacks, as crises.

We become more sensitive to the slightest risk or threat to the status quo. We find it harder to tolerate feelings of fear because they are now more vague and troubling as opposed to direct and acute. So many people default into a passive mode rather than taking action to face down our perceived threats.

You Have To Buck The Trend

While you can’t stop the tide of fantasy and escapism that basically pervades society these days, what you can do as an individual, as a successful entrepreneur, is decide to buck the trend and create a more powerful you.Ultimately you are born with the greatest weapon in all of nature – a rational conscious mind. It has the power to expand your vision far and wide. It gives you the unique capacity to distinguish patterns and events and learn from the past. It allows you to glimpse into the future. See through facades and appearances.(I believe that’s one of the reasons why my previous report on thinking has resonated so deeply with so many of you. If you haven’t read that report, I strongly recommend that you do because I’ve gotten more positive feedback from that report by far than any of the other reports that I’ve written for my clients.)

You must use that gift to fight both escapism and fantasy and move in the opposite direction. Instead you have to focus outward and become a keen observer of everything that’s going around you. Because what you are fighting for is clarity. You don’t want to escape. Most of us realize that things happen, but it’s your mind that chooses to interpret them either as positive or negative.

What every successful entrepreneur needs to do at some point is take the opposite approach to the norm if they’re going to be successful. Instead of becoming discouraged and depressed by any obstacle, they must see it as a wakeup call. As a challenge that will transform you into a better, more successful entrepreneur. Into someone who can be successful no matter what’s thrown at you.

When that happens, your energy levels rise. You move to the more aggressive side of growing your business. You are able to surprise your competitors with boldness and ultimately, you care less what people think and paradoxically this causes them to admire you more.

And the way you do that is as I said, through a process. You have to make a choice.

And I’m going to delve into that a little more in depth in the next issue!

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