ACTION gasping for more social media followers

SHANE Rattenbury says ACTION is running a ‘Keep in Touch’ campaign, encouraging passengers to sign up to email alert services or to follow ACTION on social media to keep abreast of latest service changes and information.

“ACTION has a variety of ways in which they communicate with passengers about service changes or improvements. This includes information on board buses, at bus stops and bus stations, advertising via local media, and also using digital channels such as the ACTION website, email and social media,” Shane said.

“New technology means that ACTION can communicate with passengers via a number of different mediums. This can be particularly handy when introducing new timetables, amending a service, informing of service disruptions or running alternative timetables such as on public holidays.

“Currently ACTION has just over 3,100 subscribers to email alerts, almost 3,000 ‘likes’ on Facebook and almost 3,800 followers on Twitter. ACTION records approximately 35,000 unique boardings per weekday, so there is still significant potential for more people to sign up and keep in touch.”

“The ‘Keep in Touch’ campaign will be partly a digital campaign to encourage passengers who regularly access their email inbox and actively use social media channels in their everyday lives to use these methods to stay up to date with ACTION service changes and other information.