Share 'Why Every Dealership Should Have A Giant Inflatable Gorilla'

One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic.
Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic?
Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA?
AAA sounds great until you realize you don’t even have a program with AAA. So you take that…