The target is Sony, the once-dominant hardware maker. â€œI'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,â€ he says. â€œThey have to cut the price, because if they don't, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.â€ Ask when and he says: â€œWhen we look at 2010 and 2011, we might want to consider if we support the console â€” and the PSP [portable] too.â€ Sounds like Sir Howard Stringer, Sony's chief executive, is going to have to call Mr Kotick pretty fast.

It's a message to Sony to stop being ****ing idiots and making their consoles difficult to develop for for no other reason than because they can. (which is what development on the PS3 is like; nails on a chalkboard)