Tag Archives: Dr. Barbara Moses

Dr. Barbara Moses, known as “Canada’s career guru,” is a leading expert in work satisfaction and career success. This updated third edition of her best-selling book What Next? has something for anyone who is at a crossroads in their career or work life.

From millennials starting out in their job searches to more mature workers changing careers, this is a great step-by-step guide to making the next move. But be warned—it’s a big read with lots of homework in the form of self-assessment questions. Although likely meant to instill greater self-reflection, the detailed questions often bring the book and the reader to a full stop.

The early chapters discuss the notion of identifying one’s “core motivators” for seeking certain types of work. Based on her research, Moses has identified eight motivational types: sociability seekers, career builders, authenticity seekers, personal developers, novelty seekers, entrepreneurs, lifestylers, and stability seekers. The challenge, according to Moses, is “to find a work environment that provides the best possible match.”

It’s a unique approach to career guidance, something I wish I’d known about when starting out in the work world. Perhaps it would’ve focused my early job and education goals sooner. It might have also saved me the horror of dead-end and minimum-wage jobs. But I also know that my 20-year-old self would never have taken the time to fill out all of the questionnaires in this book.

Given the current job market, and the rise of part-time and precarious work, it seems unrealistic to assume that all workers will always have the ability to choose. Sometimes you have to take jobs and work with difficult people, simply in order to pay the bills. Life challenges, such as downsizing, divorce or illness get in the way of career goals.

What Next? is still a great resource for people at different stages in their careers and touches on some of the issues that everyone has to deal with at some point: how to overcome job burnout, how to deal with difficult bosses, what to do if you’re fired, how to write a resumé, and the benefits of networking. These chapters are shorter and less detailed than the ones on self-assessment and motivational types. As a consequence, the author—and the reader—spend more time inside the world of ideas and ideal jobs than in the real world of work.