Category Archives: SEM / SEO Tips

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Site Speed and Mobile Responsiveness The quest to rank well in search results never ends. The goalposts are constantly moving; where once good rankings were all about the use of keywords and phrases, these days that’s hardly enough. There’s always something new … Continue reading →

4 Tips for Harnessing the Power of PPC There are tons of ways that digital marketers can harness the power of the Internet to grow a business, and one of the most effective is the pay-per-click (or PPC) ad. PPC … Continue reading →

Only about 3% of people who click on your Google ad will buy your product or sign up for your services right off the bat. That means a whopping 97% of website visitors who find your business via an ad … Continue reading →

Without a doubt, 2016 has been the biggest year for changes in AdWords since it was first launched 15 years ago. In March, we reported that Google removed right-hand-side ads from its search engine results page. Just three months later, … Continue reading →

Last month, Microsoft announced it was purchasing LinkedIn for $26 billion. On its face, the acquisition might seem puzzling. Why would Microsoft want to buy a social network like LinkedIn? Well, it’s not the first time the company tried to get … Continue reading →

Last month, Google held its annual Performance Summit in San Francisco and announced several important AdWords updates. One of the most notable changes is the ability for marketers to adjust bids by device type. Previously, marketers could only specify bids for … Continue reading →

Google’s powerful free tool that simplifies data tracking and improves PPC performance. Have you ever done a Google search for a specific make and model of vehicle, only to have it start “haunting” you? Suddenly, ads for a 1999 BMW … Continue reading →

A massive surge in mobile traffic has now given smartphones the majority of paid search clicks. If the release of Merkle’s Q1 2016 Digital Marketing Report teaches us anything, it’s that mobile devices are having a tremendous effect on the paid … Continue reading →

Google recently decided to reduce the number of paid search ad results that appear on their search pages by removing ads from the right-hand-side of the results page. Image via Search Engine Watch. So what are they putting in that … Continue reading →

Bing. What comes to mind? Not too much. It’s just there, standing in the sprawling shadow of its cool older brother Google. Google, which has the world: Money, Fame, Notoriety. Bing wants to be just like Google but, in reality, it just ends up looking like … Continue reading →