The Indian Express is one of the newspapers that land on my doorstep every morning. I find it to be one of the better dailies around. Like other media outlets the Express also publishes, from time to time, self-promotional ads.

I find the ongoing campaign appealing, because of its simplicity and the strong conect with the brand value. Here are they:

Not politically correct.But political and correct.The Influential ExpressNot the average paper.Because you’re not the average reader.The Intelligent Express

Grey matter in black and white.The Investigative Express

Where opinion leaders get their opinion from.The Incisive Express

We put the ink in think.The Impartial Express

The Left thinks we are RightThe Right thinks we are LeftThe Impartial Express

The first thing on the agendaFor those who set oneThe Influential Express