Could Apple be holding back just for the hype? It wouldn't be the first time. Silence as a marketing technique has often served the company well. Look at the speculation surrounding the Verizon iPhone (another oft-desired mythical Apple device), or the overwhelming hype that led up to the iPad debut.

I really have no idea why the white iPhone 4 is held back, but what would happen if all of a sudden Apple delivered the white iphone to everyone who wanted it at launch? Or if the iPhone landed on Verizon two years ago? It might have lost a bit of the "unobtanium" quality that makes the iPhone so magical.

Apple isn't completely silent when it comes to the white iPhone 4 since it is talking to the press about it. But for this latest round of white iPhone 4 speculation Apple has dropped any mention of manufacturing problems. Instead, the company won't comment about why the white iPhone 4 is delayed yet again.

By treating the white iPhone like a white rhino lost in the darkness of the Apple tech jungle, Cupertino's gadget wizards just might be cleverly building extra anticipation for a second iPhone 4 sales bump early next year.

Of course, that's a little counter-intuitive since it stands to reason that Apple would want the white iPhone 4 out there for the Christmas season. At the very least, Apple appears to be happily riding the white iPhone 4 hype wave by remaining as silent as possible.

Judging by the white iPhone 4 excitement maybe Apple should come up with a delayed/faux iPhone every year. How about for the iPhone 5 launch, the company releases a limited edition rainbow-colored iPhone. Like a rare species of bird that is often spoken of, but never seen, the multi-hued iPhone could make infrequent appearances at Apple Stores in Paris, Beijing and New York. But just before you get to the cash register, poof!, the smartphone species disappears back into the mists of the Genius Bar. Trust me, Steve, I think I'm onto something here.

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

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