“The recyclers” is a corporate social responsibility program, developed by the advertising agency Odyssey, later to be adopted by its business partners as well. It aims at encouraging a more responsible behavior, by means of recycling paper.

Context

For this campaign Odyssey team used various ways to transmit the message, from prints that appeared in magazines to a viral video intended mainly for web.

Philosophy/Solution

Odyssey agency tries to tell people and other companies that recycling is a good solution for a cleaner environment. Odyssey recycles paper, they have special bins and a person is responsible for the transport of the paper to recycling points. Odyssey also asked its clients and partners to join the campaign, giving them, as a gift, special recycle bins.

Results

At the beginning it was rather unusual for the Odyssey team to throw newspapers and magazines in the special bins but, within weeks, they got the idea and now they believe fiercely in the advantages of recycling.
Central newspapers welcomed the initiative and pointed the Odyssey team as role models when it comes to responsible behavior and healthy attitude towards the future we build for our children. The prints were published at their own choice, without any money offered.
The Internet spot registered 1,091 hits on metacafe.com and 4,208 hits on youtube, along with several other sites that promote the spot but do no have a rating. Odyssey hopes that more and more companies or even individuals are recycling right now, for a better tomorrow.