Abstract:
During the strategy conceiving phase, the firm identifies an environment trend favourable to applying a certain strategy and altogether is a strategic potential within the functionality parameters of a certain strategy. The environment trend is given by the conditions of the socio-economic environment in which the organisation activates. The strategic potential analysis must give, on one hand, the description of the least requests to apply each strategy, and, on the other hand, it must describe the situation which the company is in..