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Old School Facelift #6 - Objects of Desire in Chester NJ

Yesterday I received a call from my mother telling me that one of my favorite stores to buy Mary gifts from was having a sale just in time for Valentine's Day. You see, I made a hit during this year's holiday season by buying Mary a pair of designer silver earrings and a fur scarf so my mother shops there now. So without the option of going the box of Thomas Sweet's Chocolate route for Valentine's Day I figured a quick trip down there for a gift would work out fine.

Of course the ladies remembered me and I quickly grabbed a pair of matching earmuffs for the scarf. While gift wrapping it (any time I can have that done is a plus) I asked the ladies if they had a website because I didn't know about the sale and they said "funny you should ask, we were just discussing whether we need a website or not." It seems their biggest issue was managing constantly changing inventory and the expense. So after a little bit of a layoff....

OLD SCHOOL FACELIFT #6 - OBJECTS OF DESIRE IN CHESTER NJ

Yes You Do Need a Website - Back in the old days websites were "brochureware" where owners just put their catalogs up on the site with little to no interactivity. Now while I'm not suggesting a brochureware website there's no shame in launching a site without eCommerce especially if cost is an issue. You can always add eCommerce later, take orders via phone, or even receive requests via email. If the website takes off then you could expand. Remember even though you aren't seeing the traffic people are searching for you.

Research a Good URL - When I Googled the term Objects of Desire I unfortunately found that the better URLs were taken plus Amazon was buying that keyword. Objects of Desire, NJ didn't return better search results. Some of the obvious URLs taken include www.objectsofdesire.net by one of those redirect companies and www.objectsofdesiregallery.com taken by a real retailer. I don't think you can get away without the terms Objects of Desire in the URL because anything else won't help in SEO (they could start from scratch, but I wouldn't advise). If I were you I'd register www.myobjectsofdesire.com as soon as you read this post. That URL will help with online marketing, plus it has the added benefit of being a double entendre (the shopper looking for their object of desire).

Yes You Can Have Cheap Interactivity - The next step that I would do is go over to YouTube and signup under MyObjectsofDesire and that would be the channel where I would upload videos. Now you are probably wondering what videos? Well I would buy a decent hand held digital cam corder and shoot product videos. Edit these files with some music (really easy to do) and upload to YouTube; basically think about making your own 30 second to 1 minute TV commercials when you have good product. Then, feature these videos on your website's homepage or a multi-media page. Also add in a weekly blog.

Weekly Blog - I wouldn't go crazy, but I'd go over to Typepad and grab a URL and a basic blog. Again nothing too fancy and you should look to post at least once per week. Think of how easy the topics could be: holiday gift ideas, new designers, new objects that are due to arrive, sales, special events, etc. Having a blog will do a few things for your site: a) Creates interactivity especially when you answer comments b) Generates easily searchable content that will keep the search engine spiders coming back c) Gives you an ability to make on the fly offers and sell via the internet d) Gives people a reason to sign up for RSS feeds and email updates from you that you can include sales and marketing messages in

It is All About SEO - A good url and a regularly updated blog will definitely help with SEO (free, natural search results), but that isn't everything you need. First think about the top 10 keywords you'd like to show up high in search results. Jewelry, Chester NJ would be a good one but perhaps key designers would work too. Make sure the pages are coded the way you want and by someone who will make it search engine friendly. Plus the content should reflect this focus. Finally, never forget that Google is a small business' best friend especially with the free and local results.

That's it. See you around the internet and town especially holiday seasons.

PardonMyFrench,

Eric

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