SpaBoom Webinars

For Valentine's Day 2013, show your clients and your soon-to-be fans that you are intimately connected with what THEY want – Love. Not in a super mushy way or in any strange commercial way, but just . . . love. Understanding, comfort, and warmth. You are there to help them show their love to anyone close to them by doing the things you do best.

Brad and Janell once again showed that by building up your message and your own custom brand identity you can be what your clients most need. We'll show you tools to win new clients, bring back old friends, and marketing strategies for Valentine's Day and beyond.

If you're managing your business with little time for diversion, give us the reigns by telling us about your look and feel, and we will handle everything. Easy and profitable! Watch, enjoy, view the slideshow, and then give us a call.

Your business is on the up and up, year after year. 2013 will continue that trend by solidifying your brand, winning new clients, and bringing back old clients again and again. You are in control with SpaBoom's custom marketing system – just give us information about what makes your business unique and we'll build marketing campaigns every single month to keep folks coming in your doors.

Janell and Brad took everyone through a great tip session this week – follow along with the pdf slides, or just watch the video and give us a call!

Do you know how to easily increase your Instant Gift Certificate revenue and influence buying behavior for your spa? Janell and Debie have the top ten holiday marketing tips that you can do right now, to make that happen and create the best holiday season possible!

This Webinar was absolutely critical to getting started if you've been procrastinating on holiday marketing. Watch it and learn amazing tips that will make your business a sweet place over the holidays.

Solo practitioners often have harder time getting traction in a market – if its just one person, managing strategies and marketing while still doing the actual practice can be hard! Thankfully, we at SpaBoom have some great tips on how to build your brand and use your time in the best possible way to maximize the results you receive without spending a fortune.

Janell and Brad took an attentive solo-oriented audience through these specialized tips, finding out long-term goals and how to use those goals to make your business work for you – both for your sanity and your bottom line.

Ever wonder what makes other spas leap ahead, when it seems as though they have a very similar business? Most likely, the answer is that they have harnessed little known business secrets to create profit and maximize their business. We think it's time you have insight into what makes some of the most profitable spas in the country work so well.

Janell and Brad took a great audience through another one of their barn-burner webinars, showing both new attendees and seasoned veterans just how to manage the coming weeks in the run-up to the holidays by using tips from the best spas in the country.

Sure, it may only be September, but even this month is more than half over. The stores are stocked with Halloween candy and in a few weeks you'll need to order your special Thanksgiving turkey from your organic local producer (trust me, it's the best way).

THEN comes the holidays and if you have already established your business as the go-to spot for stress relief and gift giving, your end of year revenue will sparkle just like tinsel on a tree. Catch our webinar from this week in the comforts of your own schedule, but do it soon – the benefits begin as soon as you're done watching and take action!

Janell and Brad led over 250 participants through the best practices for holiday sales – don't be one of the ones left behind!

Revenue, revenue, revenue. It's like a mantra that ought to flow through your head like a soothing chime. But as a small business owner, it can be the source of stress and dread. Banish that thought and allow Janell to show you some fantastic (and easy) techniques to bring in your clients over and over again with smiles on their faces.

Our webinar on Tuesday, August 28th is called Maximum Revenue Success and it is a must for your pre-holiday planning!

Watch and learn Janell's experienced tips, then email or call us to ask any questions or leap forward and beyond any notion that revenue should be anything but a source of joy.

I love my website. I think it’s been one of the best things I’ve done. I was in business for a few years before I actually had a website because I was small and I just didn’t have the resources for that. SpaBoom has made it affordable for me to have a really nice website. I sell a lot more online gift certificates through SpaBoom then I do in the spa; it’s just easier. I get a lot of my clients saying it’s so easy to go online and purchase a gift. I get a lot of positive feedback about the gift certificates.

Valerie, both a massage therapist and business owner, explained that her time is limited regarding creating marketing for her business. Therefore, in March of 2012 she decided to upgrade to the SpaBoom Custom Marketing System.

I’m not always terribly creative when coming up with marketing campaigns. It’s saved me a lot of time and a lot of creative energy that doesn’t come very naturally to me. The custom marketing package through SpaBoom has really freed up a lot of my time. It’s simple and easy to use. I can make changes to it if I want to; it’s all right there ready for me to use.

The number of campaigns that are included the Custom Marketing System also makes Valerie happy.

With the custom marketing system I get a couple of blog posts monthly that help keep my website fresh. I get two to three email marketing promotions that keep my name out there and my name fresh in my clients’ minds. Also a sweepstakes once a month or so keeps things fresh on my Facebook profile. So I get a lot for the cost.

Valerie said she really thought that having marketing materials tailored to her business was especially helpful.

One of the other things I love about the SpaBoom Custom Marketing System is that it’s specialized for me and my business. SpaBoom interviewed me and set up the preferences specific to my business and my personality and how I like to market myself so it’s definitely not like someone else’s in town. It’s going to be set up just for me and my business.

One of Valerie’s first, and favorite, Custom Marketing Campaigns she did through SpaBoom was a sweepstakes.

So far all the campaigns I’ve done through the SpaBoom Custom Marketing have been really effective. The sweepstakes was awesome because it integrated my Facebook profile with my website presence and that got a lot of attention. People were really excited about the sweepstakes.

With SpaBoom’s help, Valerie’s business has grown.

I think there are a lot of things within the website and the Custom Marketing System and all the tools that SpaBoom offers that have allowed me to grow. I moved here three years ago and started my business here and started over growing a clientele. In three years, I have gone from zero clients to 3,000 clients in my database; and the most effective way I’ve done that is through the website presence online.

Valerie added that the tools and features available through the SpaBoom system are everything she needs for her business to be successful.

SpaBoom has helped me get more organized with my client database, my online marketing, and just with the whole package. I did a lot of research and SpaBoom just had the most for the money.

Make it easy and convenient for your clients to schedule time with you, wherever they may be, and save time while you do it!

Janell and Brad ran through the paces of this new Online Booking – managing your calendar without a paper sheet, right from your SpaBoom account. We think it's a pretty nifty new feature, one that will grow and blossom.

Watch and see what it looks like, then email or call us to leap forward and beyond your paper and pencil system.

This week, Janell and Brad showed the way with a webinar that shows what it takes to manage successful, consistent, compelling online marketing campaigns day in and day out — not very much if you use SpaBoom!

SpaBoom's Custom Marketing System does it all for you and in under 30 minutes, Janell and Brad cut right to the chase and showed how to get started. Watch again now or view the presentation in PDF.

The Loyalty Advantage is what you can build in your client base by using some deceptively easy yet effective behaviors, as demonstrated by Janell Loving. Janell takes you through simple and powerful steps to energizing your customer base and get them back over and over again, happy and satisfied.

Our Aveda marketing webinar was full of great ideas for ALL spas and salons – 'tis the spring season and it is time to revamp your strategy and focus on the clients you want to attract! Don't let summer creep up, like it always does – take charge and you'll have a wonderful warm season this year.

Janell was "rocking the webinah" yet again with a presentation on how to reward your clients with . . . Rewards! This is SpaBoom's newest feature and ready for your use and feedback (see our blog post on how to get it started in mere moments, here: Reward Your Repeat Customers)

Watch the engaging and quick webinar on strategy and how to hit the ground running (the start is even hitting the ground running – sorry for that!), held on April 17th: Thanks For Being a Friend

You've worked hard to get clients in your doors – but getting them to come back time and time again seems like the holy grail of service businesses. If you have our "Suite Plus" marketing package, you can offer your customers just one more little perk to help them remember how great your services are and to keep coming back: Rewards!

We just had a Webinar explaining the concept and going into some marketing strategies to use while creating your Rewards Program, but this is a simple "how to get started" – no fuss. (Watch the webinar here, any time – just look for the one called "Thanks For Being a Friend" on 4/17.)

Here's how to create your first Rewards Program:

To enable Rewards, head over to the Marketing Tab and scroll down to the bottom where you see the "Turn On" button under the Rewards Section:

No Rewards button? Nothing on your Marketing Tab? You might need to upgrade your account to include our Plus Marketing Suite to get Rewards and all the super awesomeness we have crafted for your spa management needs.

Or click on Rewards in the side column, then click on "Go":

To view your Reward program, click "Rewards" in the left column on your Marketing tab. You'll see the default rewards program we have set up for you to get started:

To change the name, just edit the field and click "Save" or "Update".

Next, decide how much you'd like to reward your customers and how much you'd like each Reward Point to be worth. For some businesses, equating 10 Reward Points to 1 dollar of value is easy. Your customers will rack up points quickly which makes it almost a game. Then they can redeem their points for Offers or Gift Certificates of your choosing, keeping the cycle of their business with you alive.

Examples of Rewards Program Strategies:

Let's say you place a huge value on follow-through with referrals. Leave the default points for "Share with a friend" to 0 (that way you will not be rewarding for one of your clients essentially sending out spam to their friends or random email recipients), but then set "Shared friend signup" to a large number – perhaps 100. That means you're effectively granting a $10 gift to your new referred customers – not a bad deal for them and an effective way for you to grow your clientele.

On the other hand, what if you really value any current client who would simply recommend a friend of theirs to you – providing an email address – even if the friend never becomes a client? Easy – then just set "Share with a friend" to something other than 0. We recommend setting it to "1″ and keeping the "Shared friend signup" number much higher to give the existing clients a reason to make sure their friend signs up!

Rewarding the Services clients: to pamper the clients who purchase Services, set your Points level for the Services purchases to higher than that of dollar GCs or Deals. Easy!

Let us know what you think and how you plan to use your Rewards Program to grow your loyalty!

We hope you found much to love in our Facebook Timeline for Brands webinar. Considering the changes went live today on Facebook, you need to make sure your strategy is in place to present your very best face forward to your public – clients and future customers!

It's only been a few days since Janell presented her amazing webinar on revitalizing your salon's marketing image, and our materials are ready so you can relive the experience, or see it fresh. (Join us next time for awesome Q&A at the end and the chance to get your inquiries addressed.)

You can perfect your salon's marketing image, taking advantage of the first 2 biggest and busiest seasons in the industry — Mother's Day and The Wedding Season.

Janell demonstrated how to craft perfect multi-media campaign messages, utilize interesting and expert tips, and broaden your message reach while creating convenience for your clients — all in less time than a color treatment takes!

Valentine's Day is almost here and the holiday is a natural fit for spas and salons. Boost your first quarter revenue by catching up on the amazing webinar by Janell from this Wednesday!

She showed easy marketing strategies that generate gift certificate revenue and effectively promote your brand this Valentine's Day – you can't miss this, and you have just one more business day to take advantage of our pre-holiday signup deal, too!