Our current strategy engages people in an arena - history and events in Palestine/Israel - far from their direct experience. We are the experts on a topic they know little about. We ask people to learn from us about something far away, and to take some local action (like voting for divestment) to express their agreement with us about it. There is a limit to how many people will be interested in doing this. A revolutionary strategy, in contrast, engages people in the arena which they know a lot about, and into which they have tremendous insights from direct personal experience.