An interview on guardian.co.uk hears from Ubisoft CEO Yves Guillemot, who discusses the French game developer/publisher's take on the future of digitally distributed games. He discusses cross platform games and the next generation of consoles, and says that they will be developing fewer "bigger" games going forward, though they may also be experimenting more with smaller projects:

With next gen consoles, it's going toward bigger games, and yes, we will make less of them. But with free-to-play games, the teams aren't as big so we can try different things and find subjects that are of interest to consumers. We announced Mighty Quest for Epic Loot last week, and we are announcing new types of games. This new environment is actually giving us the chance – because we're reaching new consumers – to develop new types of game brand and experience. What I like about the FTP model is that you are with your consumers all the time – you can spend six months refining the gameplay and then put it in another environment, another title, because you automatically know it works well.

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" What I like about the FTP model is that you are with your consumers all the time – you can spend six months refining the gameplay and then put it in another environment, another title, because you automatically know it works well."

Translation: We are going to find a F2P that makes a profit and reskin it into 20 other versions so we don't have to do any other work on it yet have 20 F2P games to sell! You like zombies? Here's a reskin of our castles F2P. You like Space ships? Here's a reskin of our zombies F2P.