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.BLOOM: Original Woman

The Oxford English Dictionary states the meaning of a ‘lady’ is ‘a woman who is refined, polite, and well-spoken’, as if a woman couldn’t possibly be classified as a lady if she were otherwise. Yet with the uprising popularity of songs promoting “bad b****s”, is it possible to be both the zealous rebel child and the sophisticated, well-spoken model of femininity.

Fashion designer CHOCHENG presents The Art of ‘Je Ne Sais Quoi’, a short film dedicated to exploring the classic and modern ideals that continue to surround femininity, social etiquette and beauty in Western Culture.

Written and Directed by Corrine Delaney and Oliver Barron, ‘The Art of Je Ne Sais Quoi’ is inspired by French New Wave Cinema and style icons Jean Shrimpton and Anna Karina. Containing the telling art form of Beat poetry and accompanied by mid-century modern style illustrations by Velwyn Vossy, the film moves with a poetic visual and aural fluidity that can rarely be described as universal.

Created by Fred Allsop the film is shot through a 1960’s Hockney style lens and is set in a landscape thought apart from concrete realities.

Throughout the film the teacher of “The Art” can be heard instructing and directing in his exaggerated French accent; that does less to reprimand and more to draw out a giggle. His aim: To turn Belle –the lead character played by Hart- into “a refined mademoiselle” that seamlessly reflects “the principles behind a refined work of art”.

Uncompromising in his instruction the Frenchman tells Belle, “Miss I simply cannot read your name card while you’re slouched over like a wilted dahlia. R Written and Directed by Corrine Delaney and Oliver Barron, ‘The Art of Je Ne Sais Quoi’ is inspired by French New Wave Cinema and style icons Jean Shrimpton and Anna Karina. Containing the telling art form of Beat poetry and accompanied by mid-century modern style illustrations by Velwyn Vossy, the film moves with a poetic visual and aural fluidity that can rarely be described as universal.

Created by Fred Allsop the film is shot through a 1960’s Hockney style lens and is set in a landscape thought apart from concrete realities. Remove those absurd coke bottle glasses!” Quickly standing up straight and dropping her glasses, Belle takes the first step on a long road to becoming a woman of refinement. The film demonstrates four essential lessons to achieve this goal:

Lesson 1:The Art of Line & Elegance

Lesson 2: Compostition

Lesson 3: Perspective

And finally..

Lesson 4: Colour & Personality: the lesson in which Belle flourishes into a modern woman. She breaks the confinements taught throughout the film and defines beauty from the realms of a female’s multifaceted diverse interior. Standing bold Belle puts on her ‘absurd coke bottle glasses’ and says, “I prefer not to be the charcoal black you turn me”.

Ultimately the choice is yours, but since this New Age is a period of shattering perceptions and stepping outside of the box, it could be there isn’t a choice that needs to be made at all. Think about it- who told us the only way to colour was inside the lines?