After starting the influential #AskHerMore campaign in which reporters were encouraged to ask female celebrities more questions about their craft than their style, Newsom shed light on the gender stereotypes that are harmful to young men.

"The research is out there that suggests that any gender stereotypes are harmful to both our boys and our girls," Newsom told ET. "Compared to girls, boys are more likely to be prescribed meds, be diagnosed with a behavior disorder, expelled from school, fail out of school, binge drink

Maria Shriver is an executive producer on the project which she told ET has personal meaning for her.

"I'm looking at men as well and trying to report on how they feel about women's empowerment," Shriver said. "I have two sons, so I think anything that ignites that conversation is great."

This year Shriver came out with The Shriver Report Snapshot: An Insight Into the 21st Century Man, a groundbreaking survey that launched an analysis of the American man today, which revealed surprising discoveries about the priorities, role models and values.