/ Technology

After losing subscribers and about $200 billion in market value, AOL likely will transform its entire business model to become a free, advertising-driven web portal and e-mail service to compete with the likes of Yahoo, Google, MySpace and others.

After losing subscribers and about $200 billion in market value, AOL likely will transform its entire business model to become a free, advertising-driven web portal and e-mail service to compete with the likes of Yahoo, Google, MySpace and others.

/ Marketing

In an effort to clear up mass confusion, AOL spells out the details of its new certified e-mail offering—including the fact that it is optional and that it is considering using more than one e-mail reputation company.

In an effort to clear up mass confusion, AOL spells out the details of its new certified e-mail offering—including the fact that it is optional and that it is considering using more than one e-mail reputation company.

/ Technology

eBay led all online shopping sites in terms of unique visitors from home-based computers for the week ended Dec. 28, Nielsen/NetRatings reports. With 16.9 million visitors, it more than doubled the 7.7 million visitors to second-ranked Amazon.

eBay led all online shopping sites in terms of unique visitors from home-based computers for the week ended Dec. 28, Nielsen/NetRatings reports. With 16.9 million visitors, it more than doubled the 7.7 million visitors to second-ranked Amazon.

/ E-Retailers

SmartBargains will use an additional $9 million in funding as working capital to finance growth. With the addition of portal deals with MSN and AOL, SmartBargains anticipates an instant 25% traffic spike.

SmartBargains will use an additional $9 million in funding as working capital to finance growth. With the addition of portal deals with MSN and AOL, SmartBargains anticipates an instant 25% traffic spike.

/ Marketing

Amazon.com and America Online Inc. have announced a promotional alliance under which Amazon.com's products will be available across several AOL brands. This agreement extends the companies' prior marketing alliance, established in 1997. The alliance makes Dulles, Va.-based AOL Amazon.com's largest online partner, the companies say. Through this extended alliance, Amazon.com will be widely available across AOL.Com, Netscape Netcenter and...

Amazon.com and America Online Inc. have announced a promotional alliance under which Amazon.com's products will be available across several AOL brands. This agreement extends the companies' prior marketing alliance, established in 1997. The alliance makes Dulles, Va.-based AOL Amazon.com's largest…

/ Marketing

America Online, Inc. has launched a new House & Home Channel Ð a resource that will provide tools, content and e commerce solutions to homeowners seeking information and advice on home management. The site features content from Homestore.com, Inc., a group of home-focused web sites that offer home building, buying, remodeling and relocation information, under an agreement announced earlier this year. "More and more home owners and mangers are...

America Online, Inc. has launched a new House & Home Channel Ð a resource that will provide tools, content and e commerce solutions to homeowners seeking information and advice on home management. The site features content from Homestore.com, Inc., a group of home-focused web sites that offer home…