I think this character is being a little too pernickety for his own good, you know. And God knows those US real estate brokers need all the word power they can get, so mixing up adjectives and nouns is the least of their problems.

Tim -- Thanks for finding my post and mentioning this. Suzan, you've got a point about me being too "pernickety" (looks like you dropped an "s" there), but sometimes you've got to overstate the point to get others' attention. This is a skill executed to perfection by American talk-radio hosts.

In truth, this post was just something I tossed off as I tried to think of more meaningful pieces to write. But it's gained plenty of traction, despite its rather overblown style.

Tim Coe

Personal:

I run my business from a High Street office in the Georgian seaside market town of Lymington on the edge of the New Forest. I've lived there since the age of 11 apart from a 6-year spell in Walton on Thames, Surrey..
I love music, food, boats and sport [see interests below for specifics]
Since the age of 18 I have worked exclusively on my own businesses; from plans to launch an 80-van mobile car valeting franchise, that were scuppered last minute due to a 3 month emergency hospital visit, to importing Nissan vans from Dublin, my career has been a lot of fun. I have started businesses in transport, music, automotive, sales, franchising, catering, development land, conveyancing, tax and of course…unavoidably and unsurprising to me I have ended up where I knew I would one day... marketing.
I know James Coakes [at a distance] and have eaten a sandwich in his office located a sausage roll throws away from my own HQ.

Professional:

BUILD UNQUESTIONABLE CLIENT LOYALTY
FOR YOUR B2B SERVICE BUSINESS
AT THE UK’S ONLY REGULAR MARKETING BASED WORKSHOP
Business is about standing out & not blending in
Implanting your company’s offer into the minds of your intended buyers should be your no.1 priority.
Encouraging people to talk about your business in the way you want them to isn’t easy, but it’s vital. It is possible though.
All you need to do is decide what do you want to be known for & how do you want others to describe you. Next, create your USP [your Utterly Seductive Proposal] and forcefully rubber-stamp it across the entirety of all your marketing.
Your Utterly Seductive Proposal is the all-conquering headline by which you wish to be known by. It powerfully and succinctly conveys why your ideal target client should do business with YOU over any of your competitors.
I run events in the south of England where the entire focus is on creating your USP. http://www.myusp.biz/events