Strategic Communication Plans Ease Disaster Recovery Woes...

Written by
David L. Schultz

Savvy Managers Realize that Stonewalling is a Thing of the PastWe've all seen it in the media countless times: corporations depicted as the 'Great Satan' of modern industrial society recklessly polluting, rampaging and destroying whole environments with an air of casual callousness and apparent impunity. The telecommunications industry is one that makes daily news headlines with the bottom-line message being: 'This is what you ought NOT to do in responding to a crisis.' One example should suffice to illustrate the point. When Sprint PCS Cellular erected a digital telephone antenna tower in a Jacksonville, FL community, 'neighbors complained as soon as the antenna was erected atop a new, 97-foot concrete pole,' according to the Florida Times Union.

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