If you aren't measuring, you aren't marketing. Once your campaign is designed and delivered via email inboxes or social media platforms, the next step is to increase your audience engagement by watching how people respond to your content and offers, and then using that knowledge to improve future results. Now is the time to learn what data matters and how to use it to get your audience to take action in 2017. You'll learn:

how to track open and click through rates

how to segment your list for better results

tips for increasing your email open rates

goal-setting and analyzing campaign trends

Join us for this fast, info-packed seminar packed with tips, techniques and tools to help you navigate the do’s and the don’ts for your own marketing!