VIDEO: KE10 and AE86 shill for 2014 Toyota Corolla

The latest commercial for the 2014 Toyota Corolla will either make you think Toyota is pretty rad or ruin your entire day. The spot titled “Step Up to Style” starts with cool 60s daddy-os groovin’ with a KE10. Flash forward a couple of decades and an AE86 is starring in Corolla 2: Electric Boogaloo. Fun use of heritage or utter blasphemy? Watch the ad below and sound off in the comments. UPDATE: A longer version has been released featuring a disco E30 and grunge E100!

26 Responses to VIDEO: KE10 and AE86 shill for 2014 Toyota Corolla

Toyota’s trying to hard to shed the beige image, which it’s not going to do with pandering ad campaigns. Look guys, we like dubstep are we cool yet? Leave that for the Scion ads that nobody takes seriously anyway.

Funny, they have an ae86 with J-spec kouki bumpers for a US spec 2014 Corolla. I also don’t think it’s an SR5, just a repaint. The rims look like snowflakes but hard to tell for sure. The front grill appears to either be a US spec. That car doesn’t know where it wants to live.

I love this commercial. It’s got nostalgia, it’s fun, and it sells the world’s favorite car to the masses. Toyota didn’t make this commercial to make us JNC nuts feel warm and fuzzy, they made it to continue selling a new Corolla every minute.

Awesome! Makes me want to go out and buy a new Corolla. (Not really, but it’s certainly better-looking than the outgoing car.) I’m glad Toyota is keying in on their heritage, even (or especially) for their bread-‘n-butter car.

Okay it’s a bit immature, but I’m glad past generations are even being acknowledged. I have been dreaming Toyota will make an 80s style commercial to promote a new vehicle. Remember the 85 Supra ads with Dan Gurney? Fast paced, grainy camera shots, freeze-frame jumping. Imagine that for a 2015 Supra…

The video was going ok until they showed the AE100 series ‘rolla…those things are as bland as a bread sandwich and if Toyota wanted to step up the cars style history, then that was the wrong one to pick. However still a fun ad and good to see the company remembering its roots.