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Company Info

Who We Are

Founded in 1972 as a factory-direct equipment company, today BSN SPORTS is the largest distributor of team sports apparel and equipment in the United States.

BSN SPORTS has become the Best Supply Network in Sports through the growth of its core sporting goods business and through the acquisition of leading team dealers since 2004, representing hundreds of years of combined experience (Kesslers Team Sports, Dixie Sporting Goods, Orlando Team Sports, Salkeld Sports, Collegiate Pacific). Customers purchase products via the BSN SPORTS catalog; our website (BSNSPORTS.com) and with dedicated sales representatives in person or via phone (800-527-7510). While our birthplace and headquarters are in Dallas, Texas, BSN SPORTS operates in 50 offices and through 500 local sales representatives nationwide.

We promise to provide real solutions that make a difference to your budget, your athletes and your peace of mind. BSN SPORTS provides Game Changing Solutions that deliver on our promises and WOW our customers. Our core game changers are:

Local Partnership: 500+ sales pros in the field teamed with 81 Territory Managers right here at the factory. No one else has it. WOW.

Multi-Brand Selection: larger selection of multiple brands and proprietary products than any other company in the industry. WOW.

Personal Solutions: one-stop-shop for equipment and uniforms; pay only after the last box arrives; All-School Deals; quick ship delivery and more. WOW.

BSN SPORTS is your ultimate partner – on the bench right beside you - making you the Hero with your administrators and fans; on the practice field and under the Friday Night Lights.