Hugo Boss, an established premium fashion brand is looking to develop a new fragrance bottle and packaging design for the next new fragrance under the BOSS brand. BOSS represents success, confidence and professionalism. The Boss fragrances represent the very essence of men – men that radiate self-confidence yet not afraid to show their sensual side.
Help BOSS appeal to the mature sophisticated achievement oriented male and the younger stylish seducer male by designing new fragrance packaging for each of them.