GI.Biz Interview: A Brave New World

GI.Biz writes: " Virtuals worlds are a huge risk and usually require a big investment, with the failures of big companies in the sphere scaring many away from such ambitious projects. However, some companies, hardly the size of the big publishers, have carved out a place for them in such a cutthroat market.

Kerry Fraser-Robinson, founder of RedBedlam, talks about the sudden mainstream popularity of MMOs, the key skills required for developing a virtual world, and why developers should embrace gold selling."