A New SEO Mobile Strategy

Peter Zmijewski

You would not have to guess any longer. Not only has Google come out plus supported a mobile strategy, it would come with specific SEO friendly suggestions at no extra cost.

Stating the significance of presenting users with mobile friendly content has been echoing for some time now, so it would make sense that Google would give a couple rules to follow depending on the setup.

3 Ways In Serving Mobile Content

The end result of all this would be very simple. Google would support three manners o f serving mobile particular content to users and have given unique recommendations for each.

When a mobile user would request a specific URL:

1) Serve the same HTML as the desktop version of the page and use CSS media queries to make changes in the look of the site (ideal).

2) Serve HTML and CSS that would be unique from the desktop version of the page.

3) Redirect a use to a unique URL making use of mobile optimized content.

Utilizing the starting point of a mobile user making a request for a desktop URL, here are a couple details for the three options seen above:

1) Same URL plus Same HTML

This has grown into an industry standard for many reasons and those reasons would typically come under two umbrellas:

· The SEO benefit in consolidating all ranking metrics to one URL

· Simplicity of implementation.

2) Same URL, Unique HTML

When you serve unique HTML for mobile users, Google makes a recommendation of putting in a Vary HTTP header to the server response. Add this to make sure Google knows about and indexes both the desktop plus the mobile version of the URL.

3) Unique URL

A company will commonly utilize a special site/URLs for the mobile content. This would be normally viewed in the form of a subdomain m.x.com

When you use alternative URLs for mobile, Google, is requesting a couple of things to occur.

1) Utilizing the link canonical tag for mobile pages pointing to desktop version of URL

2) Utilizing the link alternate tag on desktop pages pointing to mobile version of the URL.

Redirecting the mobile users to distinct URLs would come with additional caveats and Google would relate to them when they state to make sure to treat Googlebot plus Googlebot Mobile like any other user agent and redirect them in the appropriate manner.

The most relevant point Google would bring up would be the idea of user agent redirection lists. When you redirect based on user agent, you should have a comprehensive list of user agents to let the server know when and where to redirect a particular mobile user.

Yet an additional reason why responsive design would become the industry standard as it would focus on changing the layout of a page with a basis on the device screen width.

Conclusion

Watching progression of mobile SEO has been a little more than interesting. When one thinks about significant concepts for mobile, battery life plus Internet speed play a big role for conversion. So it is sensical that the iPad would dominate revenue along the board as much of the devices would be connected to WiFi and utilized mainly for browsing.

This being mentioned, as the battery life of smartphones and speed of the Internet improve over time, conversions will as well. It could make sense to give a customized experience.

Before you spend time plus resources on making mobile content and going live, get conclusions from how the users interact with the testing and site. Do this while keeping the core of SEO—content—intact, via strong keyword research from tools such as KeywordSpy.

Lastly, desktop versions of sites contain great mobile conversion. It is quite possible having a desktop site which is fast and contains an intuitive site architecture has to be a priority before dedicating resources for making a customized mobile experience.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru”. He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

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