Previously, we’ve covered the importance of dealer integration from a business perspective, we looked at new technologies that facilitate integration, and examined the tidal wave impact that the consumer is having on the automotive industry’s integration priorities. But what does the overall integration landscape look like from a global perspective?

In 2012, Daimler became one of the pioneers in automotive integration by adopting an open approach to dealer system integration. At first, like many manufacturers, they believed that by standardizing the software choices available to their dealers, they were simplifying dealer integration and reducing their risks and costs. However, after objectively reviewing the results