Palo Alto, Calif., March 3, 2017 – The Toyota Research Institute (TRI) today displayed its 2.0 generation advanced safety research vehicle at the company’s Prius Challenge event in Sonoma California. The all- new test vehicle will be used to explore a full range of autonomous driving capabilities.

Palo Alto, Calif., Dec. 16, 2016 — Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.

Filed under: Green , Toyota , Hybrid When the designers thought they were just about finished with the new look of the fourth-generation Toyota Prius hybrid, higher-ups did not like what they saw and sent those designers back to the proverbial drawing board to come up with something a little spicier. Duly inspired, the designers came up with something last spring that may look a bit like the C-HR crossover concept , Automotive News says. For those looking for a Prius design with a little more bite, that isn’t necessarily a bad thing. Toyota says C-HR Concept is more of a Prius preview than we thought originally appeared on Autoblog on Wed, 17 Dec 2014 11:59:00 EST. Please see our terms for use of feeds . Permalink

Filed under: LA Auto Show , Budget , Hybrid , Hatchback , Toyota Few vehicles can match the affordable fuel economy of the $19,000, 53-mile-per-gallon Toyota Prius C , and that fact isn’t likely to change for 2015, as the Japanese company has issued a moderate refresh of its sub-compact hybrid. As mid-cycle refreshes go, this is a pretty standard affair, with a larger grille and tweaked LED headlights at the front of the Prius C, and more expressive taillights at the back. Toyota made some minor changes in the cabin, updating materials throughout, but not fiddling too much with the overall level of equipment. Aside from those modest changes, this is the same fuel-efficient five-door, retaining its 1.5-liter, 73-horsepower, 82-pound-foot four-cylinder, while an electric motor tosses in an extra 26 ponies, for a total system output of 99 horsepower. Along with the 53-mpg highway rating, the C will return 46 mpg in the city. Take a look below for the full press release from Toyota, and then be sure to check out the full gallery of live images, straight from the 2014 Los Angeles Auto Show. Continue reading 2015 Toyota Prius C is still colorful, still gets 53 mpg 2015 Toyota Prius C is still colorful, still gets 53 mpg originally appeared on Autoblog on Wed, 19 Nov 2014 18:40:00 EST. Please see our terms for use of feeds . Permalink

Filed under: Car Buying , Hybrid , Toyota , Electric “As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes,” – Ed Kim, Autopacific Fuel prices in the US have been tumbling for the last several weeks, with the average price of a gallon of gas at $3.120 as of October 20, according to the US Energy Information Administration. That price reflects a serious recent drop from $3.299 on October 6. Reports have even suggested that those low numbers might not change for a little while , perhaps as long as years. While drivers certainly love paying less at the pump, the change may be hurting the market for more fuel-efficient models, including the Toyota Prius . According to a report from National Public Radio, sales of hybrids, plug-ins and EVs are down around 5 percent for the year , but trucks and SUVs have seen a 17 and 20 percent improvement, respectively. Autoblog Green’s By the Numbers reports indicate similar figures of around a 5.4 percent drop so far in 2014. In fact, as of September, green-car sales have endured their fourth straight month of declines . That segment of the market fell 11 percent year-over-year in August and 9.6 percent in September. “As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes,” Ed Kim, Vice President of Industry Analysis at AutoPacific tells Autoblog . That paints a bleak picture for hybrids, because at the moment, the Prius is doing pretty poorly.

Filed under: Car Buying , Hybrid , Toyota , Electric “As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes,” – Ed Kim, Autopacific Fuel prices in the US have been tumbling for the last several weeks, with the average price of a gallon of gas at $3.120 as of October 20, according to the US Energy Information Administration. That price reflects a serious recent drop from $3.299 on October 6. Reports have even suggested that those low numbers might not change for a little while , perhaps as long as years. While drivers certainly love paying less at the pump, the change may be hurting the market for more fuel-efficient models, including the Toyota Prius . According to a report from National Public Radio, sales of hybrids, plug-ins and EVs are down around 5 percent for the year , but trucks and SUVs have seen a 17 and 20 percent improvement, respectively. Autoblog Green’s By the Numbers reports indicate similar figures of around a 5.4 percent drop so far in 2014. In fact, as of September, green-car sales have endured their fourth straight month of declines . That segment of the market fell 11 percent year-over-year in August and 9.6 percent in September. “As Prius represents by far the biggest chunk of the hybrid marketplace, where Prius goes, the segment goes,” Ed Kim, Vice President of Industry Analysis at AutoPacific tells Autoblog . That paints a bleak picture for hybrids, because at the moment, the Prius is doing pretty poorly.

Filed under: Hybrid , Minivan/Van , Toyota , UK , Design/Style Toyota has unveiled a mid-cycle refresh of its seven-passenger, UK-market Prius +, known here in the US as the five-passenger Prius V . The revised hybrid MPV now boasts looks inspired by Toyota’s more aggressive compact stylings as seen on its new Yaris and Aygo – particularly in the redone front fascia. The new LED headlights are the most obvious change, sporting a sharper style, while the vertical slats that bookend front fascia are much larger and deeper, and are now home to LED running lights. The lower grille is also newly enlarged and trimmed in black plastic. Changes out back are far less noticeable, with the biggest tweak being a new diffuser that’s been integrated into the rear bumper. The interior gets a light freshening, too, with fresh trimmings around the switchgear, as well as a new 4.2-inch TFT display in the center mounted instrument cluster. The latter includes a new “Eco Judge” function designed to help owners drive more efficiently through a point-based reward system. Cosmetics aside, Toyota has also tweaked the suspension damping, added additional sound deadening and adjusted the powertrain to comply with Euro6 emission standards. Now, what’s all this mean for our Toyota Prius V? Will we see a similar refresh to our US market vehicle?

TORRANCE, Calif. (July 30, 2014) – The best-selling hybrid in America is taking style to a new level. The 2015 Prius Persona Series Special Edition is tailored with elegant exterior and interior touches that make it unique. The special edition model will begin arriving in dealerships in September. full_image_path: D:Inetpubtoyotamediahtdocsimages2015_Prius_Persona_001_thumb.jpg feed_brand_code: