Car rally takes cancer fight to the outback

May 20, 2014

Transcript

[MUSIC] [MUSIC]
Every year the Box rally saves a bunch of really crappy cars, drives from Perth, across the Kimberly, up to Darwin to raise money for the Cancer Council. Every year the Box rally saves a bunch of really crappy cars, drives from Perth, across the Kimberly, up to Darwin to raise money for the Cancer Council.
Jim Wild has worked on the software development, for what they are calling the connected car. Jim Wild has worked on the software development, for what they are calling the connected car.
Hi, Jim. Hi, Jim.
Hi. Hi.
How's it going? How's it going?
Good. Good.
Can you tell us a little bit about who's behind this project? Can you tell us a little bit about who's behind this project?
Okay. Okay.
So it's Deepend, and its sister agency Nomad. So it's Deepend, and its sister agency Nomad.
It's who I work for. It's who I work for.
So we're [INAUDIBLE] Hills group of agencies. So we're [INAUDIBLE] Hills group of agencies.
And what is a connected car? And what is a connected car?
well, basically, we wanted to, be able to track the entire trip as a guy who's driving across Australia. well, basically, we wanted to, be able to track the entire trip as a guy who's driving across Australia.
Now traditionally there's very little mobile signal in the outback. Now traditionally there's very little mobile signal in the outback.
So, 2G, 3G, 4G, it really doesn't work, for large parts of the journey. So, 2G, 3G, 4G, it really doesn't work, for large parts of the journey.
Satellite broadband is, ridiculously expensive. Satellite broadband is, ridiculously expensive.
And as we're doing this for charity, we couldn't, we couldn't fund that. And as we're doing this for charity, we couldn't, we couldn't fund that.
So. So.
But she managed to, find a way of sending short messages through satellite. But she managed to, find a way of sending short messages through satellite.
On the Oridian network, you can shop here safer. On the Oridian network, you can shop here safer.
So we came up with a, protocol of our own. So we came up with a, protocol of our own.
To actually talk to the car and send messages back. To actually talk to the car and send messages back.
So we can, we can find out things like the car temperature, how fast they're going. So we can, we can find out things like the car temperature, how fast they're going.
And we can send them messages back saying that people are pledging. And we can send them messages back saying that people are pledging.
To change the track list or let's see, say, turn the air conditioning on and off. To change the track list or let's see, say, turn the air conditioning on and off.
So this idea started with, your team needing to communicate with the car, but it seems like it's evolved into something that the people at home can get into as well. So this idea started with, your team needing to communicate with the car, but it seems like it's evolved into something that the people at home can get into as well.
Yeah, absolutely, I mean we wanted it to be an interactive experience so we set up a website, ralltythefuture.com.au, where people can actually go and they can pledge. Yeah, absolutely, I mean we wanted it to be an interactive experience so we set up a website, ralltythefuture.com.au, where people can actually go and they can pledge.
They can do things like pick a track on a Spotify playlist. They can do things like pick a track on a Spotify playlist.
Or, like I said, they can turn air condition on or off, or they can just send the guys a message going, hey guys, think you're doing a great job, here's a donation. Or, like I said, they can turn air condition on or off, or they can just send the guys a message going, hey guys, think you're doing a great job, here's a donation.
And likewise get some feedback from the car, find out what's going on see if they're going to get into any trouble with engine temperature, for example. And likewise get some feedback from the car, find out what's going on see if they're going to get into any trouble with engine temperature, for example.
We will know about it, hopefully before they do. We will know about it, hopefully before they do.
And the guys raised, 1.4 million dollars overall. And the guys raised, 1.4 million dollars overall.
There's 150 cars involved. There's 150 cars involved.
So last year it was, massive. So last year it was, massive.
We want to try and smash that this year, so, yeah, it should be a great event. We want to try and smash that this year, so, yeah, it should be a great event.
[MUSIC] [MUSIC]
[MUSIC] [MUSIC]
Every year the Box rally saves a bunch of really crappy cars, drives from Perth, across the Kimberly, up to Darwin to raise money for the Cancer Council. Every year the Box rally saves a bunch of really crappy cars, drives from Perth, across the Kimberly, up to Darwin to raise money for the Cancer Council.
Jim Wild has worked on the software development, for what they are calling the connected car. Jim Wild has worked on the software development, for what they are calling the connected car.
Hi, Jim. Hi, Jim.
Hi. Hi.
How's it going? How's it going?
Good. Good.
Can you tell us a little bit about who's behind this project? Can you tell us a little bit about who's behind this project?
Okay. Okay.
So it's Deepend, and its sister agency Nomad. So it's Deepend, and its sister agency Nomad.
It's who I work for. It's who I work for.
So we're [INAUDIBLE] Hills group of agencies. So we're [INAUDIBLE] Hills group of agencies.
And what is a connected car? And what is a connected car?
well, basically, we wanted to, be able to track the entire trip as a guy who's driving across Australia. well, basically, we wanted to, be able to track the entire trip as a guy who's driving across Australia.
Now traditionally there's very little mobile signal in the outback. Now traditionally there's very little mobile signal in the outback.
So, 2G, 3G, 4G, it really doesn't work, for large parts of the journey. So, 2G, 3G, 4G, it really doesn't work, for large parts of the journey.
Satellite broadband is, ridiculously expensive. Satellite broadband is, ridiculously expensive.
And as we're doing this for charity, we couldn't, we couldn't fund that. And as we're doing this for charity, we couldn't, we couldn't fund that.
So. So.
But she managed to, find a way of sending short messages through satellite. But she managed to, find a way of sending short messages through satellite.
On the Oridian network, you can shop here safer. On the Oridian network, you can shop here safer.
So we came up with a, protocol of our own. So we came up with a, protocol of our own.
To actually talk to the car and send messages back. To actually talk to the car and send messages back.
So we can, we can find out things like the car temperature, how fast they're going. So we can, we can find out things like the car temperature, how fast they're going.
And we can send them messages back saying that people are pledging. And we can send them messages back saying that people are pledging.
To change the track list or let's see, say, turn the air conditioning on and off. To change the track list or let's see, say, turn the air conditioning on and off.
So this idea started with, your team needing to communicate with the car, but it seems like it's evolved into something that the people at home can get into as well. So this idea started with, your team needing to communicate with the car, but it seems like it's evolved into something that the people at home can get into as well.
Yeah, absolutely, I mean we wanted it to be an interactive experience so we set up a website, ralltythefuture.com.au, where people can actually go and they can pledge. Yeah, absolutely, I mean we wanted it to be an interactive experience so we set up a website, ralltythefuture.com.au, where people can actually go and they can pledge.
They can do things like pick a track on a Spotify playlist. They can do things like pick a track on a Spotify playlist.
Or, like I said, they can turn air condition on or off, or they can just send the guys a message going, hey guys, think you're doing a great job, here's a donation. Or, like I said, they can turn air condition on or off, or they can just send the guys a message going, hey guys, think you're doing a great job, here's a donation.
And likewise get some feedback from the car, find out what's going on see if they're going to get into any trouble with engine temperature, for example. And likewise get some feedback from the car, find out what's going on see if they're going to get into any trouble with engine temperature, for example.
We will know about it, hopefully before they do. We will know about it, hopefully before they do.
And the guys raised, 1.4 million dollars overall. And the guys raised, 1.4 million dollars overall.
There's 150 cars involved. There's 150 cars involved.
So last year it was, massive. So last year it was, massive.
We want to try and smash that this year, so, yeah, it should be a great event. We want to try and smash that this year, so, yeah, it should be a great event.
[MUSIC] [MUSIC]