How Danny Ramkvist started their logo design journey

Company name

Overview

e1337 is a business with its primary focus in developing concepts within "professional gaming" also known as eSports. e1337 will therefore consist of several companies sharing the same brand/name.

"e1337" is "gaming-language" and translates to "elite". We chose this word, because we think of ourselves as being elite at what we do - and as we do it in gaming, we chose to use the official gaming-language known as "1337-speak"

Currently the "e1337" business consists of the company "e1337 Consult", which primary business is marketing and branding of companies towards the eSports industry.

Tell us a bit about who you are and the people you reach

Our target audience is professional companies that are looking to invest in marketing and branding services to promote their own companies towards the eSports segment.

Requirements

We need a logo that is fresh and creative, so therefore we will not put many strings on you.

What you should know:
The logo needs to be able to stand alone + with other words attached to it. As e1337 is looking to expand its market, the logo should be able to have words like "Consult" added to it, without looking too ugly.

However, the most important is that it looks good when standing alone.

We like RED. Possibly (c94b4e)

Our own idea for a logo is this:

a wide "e" on top, possibly inside a box
1337 below it
See attachment for example.

We are VERY open to your ideas, so please be creative and feel free to submit many different ideas.