Crayola Revealed Its New Blue Crayon's Name

Puns galore.

Months after revealing the newest color to join the Crayola crayon box, the craft company has unveiled its name.

The new color comes after the yellow Dandelion crayon was retired from the classic box. Rather than replace it with a shade in the same family, Crayola introduced a new vibrant shade of blue, inspired by the discovery of a new blue pigment. The pigment, called YInMn Blue, was discovered in 2009 by chemist Mas Subramanian and his team at Oregon State University. So, what do you name a crayon whose color doesn't even have a name IRL? Drumroll please — meet. . . Bluetiful.

According to a press release from Crayola, Bluetiful is the 19th active blue color (who knew) and will be seen in the classic 24-count Crayola boxes beginning late January 2018. The company received 90,000 name submissions and nearly 400,000 votes from the public on what to call it. To celebrate the new name in a gigantic way, Crayola created and unveiled the world’s largest crayon — which is a whopping 15.6 feet in length and weighs 1,352 pounds — winning the Guinness World Records title for the largest crayon, a category created for this momentous occasion.

To introduce Bluetiful to the masses, Crayola gave it a warm welcome on their website and made up some fun facts. First things first, Bluetiful is a girl and her nickname is Bea. Her favorite hobbies include "coding apps or video games and relaxing with DIY projects," and she loves science. "I'm a big advocate for arts-infused STEAM education, especially for inspired girls like me!" Bea says on the site.