What Does a Marketing Agency Do?

As a small business, you’re thinking of just about every way possible to keep money in your pocket. Every marketing agency is different, their practices can be notoriously subjective and, aside from sales goals, it is hard to prove ROI on brand awareness – unless you have a very specific goal. Marketing can be a marathon, not a sprint. However, it is something that you should absolutely consider when the time is up trying to do your business’s marketing on your own, and you’ll know when that time comes.

Why should I hire a marketing agency?

Time

Simply put, we have the time to dedicate to your company’s marketing that you do not. This includes everything from checking your social media accounts to keeping an eye on your industry’s trends. You are busy and you don’t have time to sit around and grow your Instagram, even though you wish you did because you know that it is important. Sound familiar? For us, it is quite literally our job. Your time is money, so spend it on what you are good at and we will handle the marketing.

Creative brainstorming

We have the time to set aside to creatively brainstorm. We have many different types of strategy sessions designed to organize our thoughts, including empathy mapping. These are structured and proven brainstorming techniques that can take hours. As a marketing agency, we love nothing more than shooting ideas around and making them happen, and we’ve got the time to do it.

Campaign management

Setting up a successful Facebook or Google ad takes a lot more than just launching the campaign and letting it sit. It requires a lot of time to check in on them, tweak them as needed and make sure the campaign is hitting all goals. This can be a time-consuming process, and takes a lot of know-how that most people outside of the marketing world would need to learn. You’ve got enough on your plate, so let us handle it. Same goes for managing your SEO strategy, keyword research, social media algorithms and much more.

Expertise

We’ve been doin this a long time. We have countless happy clients with successful marketing strategies, and we know how to get you results. Anything from a beautiful logo design to a full-blown marketing strategy – we know exactly how to make you stand out and open those doors.

We know best practices

There are a lot of nuances in the marketing world, and we know how to go about all of them – correctly. There’s tons of rookie mistakes we see small businesses doing that make us cringe, because it’s so obvious they have no idea who their target audience is, what their voice is, or what their marketing goals are. Simply posting a photo on social media for the sake of getting a post up for the day doesn’t cut it anymore. As a marketing agency, we can help you find the answers to all those questions and make you look good.

We keep up with industry trends

Marketing is an ever-evolving world as far as SEO, social media and other algorithms go. Facebook can change the way it does something at the drop of a hat, and we are at the forefront of it. We will make sure your business is abiding to industry standard trends and that you’re ahead of your competitors.

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Armed with over 10 years of experience in digital marketing, Jaclyn Uloth started her career at a full-service digital marketing firm for five years, guiding many websites to completion as well as developing and executing sophisticated marketing strategies for countless brands. More recently, she was in charge of digital, social media, and paid advertising efforts for well-known multinational franchise operations. Currently, she is using her years of experience and writing abilities to write marketing copy and blogs to boost the online presence of the brands she works with.

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