Gay dating service ad super bowl

At first glance, the ad seemingly could be for many things: T-shirts, sports gear or, given the company’s name, Scruff, perhaps even shaving equipment.

The ad, however, is a bit more risqué than that: Scruff is a dating app for gay men—athletic men in particular—that has 7 million users worldwide, and its message reads, “Play on our team.” Scruff spent ,500 for the billboards during Super Bowl week, and it appears likely to see an impressive return on the investment.