IBC 2017, AMSTERDAM - 15 September 2017 - Irdeto, the world leader in digital platform security, today announced a groundbreaking partnership with home and professional appliance manufacturer, Vestel, to securely deliver premium content direct to Vestel’s 4K TVs. The collaboration sees the first implementation of Irdeto’s newly launched TV Cloaked CA solution, which will allow consumers to access premium pay TV services directly through their TVs without the need for a separate set-top box (STB), external CI CAM or any other external device. The partnership also unlocks the ability for any operator in Europe to directly deliver pay TV content where new generation Vestel 4K TVs are sold.

Vestel manufactures TVs for major consumer electronics brands, representing a substantial share of the European TV market. The project with Irdeto will initially deliver content from local Turkish TV operator Filbox directly through the TVs.

“Delivering broadcast pay TV services directly through the TV will transform the user experience for viewers who purchase our 4K Smart TVs,” said Hakan Kutlu, Vice President of Marketing, Vestel. “Irdeto TV Cloaked CA is enabling this breakthrough, ensuring that important security requirements for high-value content are met. This means that we can focus on providing the best possible viewing experience for our customers and offering a real differentiator in the market.”

“Operators are under constant pressure to acquire new customers and offer innovative services, while maintaining optimum security to protect valuable content,” said Steeve Huin, Vice President of Strategic Partnerships, Irdeto. “This integration of our proven software-based conditional access directly into Vestel’s 4K Smart TVs will ensure secure delivery of content without the need for a separate STB or external CAM, for the first time. This can make subscriber acquisition easier for operators by leveraging TVs purchased by consumers directly in retail, while providing them with frictionless instant-access pay TV services on their new TV.”

The TV sets are enabled to directly receive broadcast DVB Satellite, Cable or Terrestrial content with pay TV protection, through integrated tuners and demodulators. This makes subscribing to pay TV even easier for consumers as they only need to connect the TV to the broadcast network to get started. The TVs also support a pre-enablement feature, which will allow consumers’ instant access to these services for a trial period, helping operators who leverage this feature to get consumers excited about their content.

Irdeto TV Cloaked CA is a key solution offered in the Irdeto 360 Security suite, which is designed to ensure future-proof end-to-end security that can quickly and easily react to changes in the market in a cost-effective fashion. By partnering with Irdeto, Vestel ensures the highest level of content security for operators and content owners who want to deliver premium content and pay TV services directly through the TV. The new integrated Vestel 4K Smart TVs will ship in Europe in early 2018.

Visit Irdeto at Hall 1 Stand D51 at IBC 2017, to see a demonstration of the new TVs.

About Vestel
As one of the leading enterprises in Turkey, Vestel is a major player in consumer electronics, mobile technologies, household appliances, professional displays and LED lighting. Vestel Trade, the company responsible for the marketing and sales of Vestel products overseas, exports 73 per cent of its production under leading Japanese and European brands to 155 countries.

About Filbox
Filbox was launched in June 2014 as the new DTH operator of Turkey. It has achieved a rapid subscriber growth since the launch date. Filbox aims to present the high quality and diverse channel line up for its subscribers at an affordable price. Filbox’s current wide range of channels includes; SinemaTV channels which broadcasts movies and series from International studios such as Universal, Paramount, FOX, Miramax, Lionsgate and StudioCanalLalong a wide range of documentary (Discovery channels; Animal planet ; Viasat channels …) , entertainment , sport ( Eurosport 2 ; Fightbox ) and music channels ( Trace Urban).

Filbox subscribers can reach the service either by STB or a CAM Module. Subscribers also have access to all Turkish FTA channels available at Turksat satellite.

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