According to Gilad, Amazon is hoping to acquire Texas Instrument's high-end processor divison so that it can have more control over the chips that end up in its Kindle Fire tablets. If those endless rumors about a Kindle phone actually carry any weight, the purchase would no doubt help along development of those devices, too.

While Texas Instruments has been struggling to compete with the like of Qualcomm, Intel and Nvidia in the mobile processor market, the Kindle Fire and Nook Color currently use its silicon. If Amazon were to purchase the processor division, then, it would both disrupt the tablet market and put the company in the same league as Apple and Samsung—who currently design their own processors.

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Though the situation remains speculative, if accurate it could represent a multi billion-dollar deal for Amazon and a commitment to designing its own silicon in the future. It'll be interesteisng to see how this plays out. [Calcalist.co.il (Hebrew) via The Next Web]