Global WinterWonderland

The Global Winter Wonderland arrives in Sacramento on November 22nd, 2014 at the Cal Expo grounds. It promises to dazzle any audience with it’s plethora of lights and colors so magnificent that only the heavens above can match it’s beauty.
Global Winter Wonderland is a spectacular holiday festival and multi-cultural celebration featuring:

Awe-inspiring illuminated landscapes from around the world including the Global Village, Holiday Fun, Dinosaur Maze, and the Enchanted Forest.

Two stages of entertainment – including Global Winter Wonderland’s Circus of Light

“I deserve an endorsement! My band is the best ever!” The most unoriginal and all too repetitive cry heard continuously for the full four days at the NAMM Convention being held January 23 – 26 at the Anaheim Convention Center in Anaheim California. The company representatives, exhibitorsworking NAMM have the patience of Saints and the uncanny ability to politely smile and listen to every single ‘Pop Star’ describe why they deserve to receive products free of charge. If you’re lucky enough to be one of the 95,000 attendees at the NAMM Convention this year, it is important you follow some important advice as well as your heart to this glorious tradeshow for the musical and artistic. Besides a playground filled with all the latest and greatest being offered for to the music industry, it is a place to cut deals, all kinds of deals, all music related and some of them are pretty major.

The purpose of NAMM is commodities, marketing and branding. Manufactures and retailers have the opportunity to communicate directly and build relationships. Equipment is on display, products that even the most colorful of imaginations would have a hard time conjuring up, all types of services, demonstrations, lectures and classes are all offered during the NAMM Show. Networking opportunities abound. Members of NAMM pay their dues; Manufacturers pay for their booth space, transportation, insurance, salaries/commission and per diem to their employees. The purpose behind this convention is to make money, not give away merchandise.

So why do so many musicians treat this event as an opportune time to beg? After years of attending this convention, I have observed the most frequent mistakes made by musicians. I have taken the time out to humbly share with you a tad bit of advice so that you may possibly leave a lasting impression upon someone, respect their time for the reason they are there, learn more about what is out there – the latest and greatest, and perhaps to even secure an endorsement in the future.

1)Attitude – Remember the old saying “You catch more flies with honey.”? This is not the time to be ‘cool’, ‘unapproachable’ or ‘arrogant’. Smile, be friendly and say “Hello” to people. You never know who that person is that you just snubbed. They could possibly make you or break you.

2)Don’t expect everyone to know who you are. This rule applies to those who are even ‘Stars’. For example, you may be famous Jazz artist having a conversation with someone who only works with Classical musicians. That person may not have a clue who you are, your accomplishments, current projects or level of fame. For up and coming musicians, just accept the fact that very few people know who you are. You might be famous in your home town but until you sell millions of dollars’ worth of music, merchandise, and headline sell-out shows in large venues, you are an ‘unknown’.

3)“Give me, give me, give me.” Don’t say these words to anyone! I am sure the thought of “Why should I give you anything?” runs like a continuous loop through the minds of many product representatives. If you truly want to discuss the possibility of endorsements, obtain the proper contact information and dismiss yourself quickly. Let the representatives do their job which is marketing their products to ‘Buyers’.

4)“Mind your P’s and Q’s.” It is an old English saying when bartenders originating in the seventeenth century. It literally means “Mind your Pints and Quarts”, in other words, don’t get wasted and act like an idiot.

5)Germs – keep them away from everyone else. If you are ill, you should stay home anyway. If you become ill during your travels, use common sense. Don’t shake hands; cover your mouth with your arm when you cough; use Kleenex when you sneeze. Use hand sanitizer!!!

6)Aisle Clogging – move your body out of the pathway. Don’t stand in the middle of an aisle while people are trying to get by. Stand off the side, you will find you won’t get trampled. Say ‘Excuse me.” You may make a new friend when doing so.

7)Above all, have fun but play ‘nice’. You never know who might be watching you.

NAMM is the National Association of Music Merchants. You can become a Member of NAMM and the cost to join will depend upon your membership affiliation. The 2014 NAMM Show runs from January 23-26 in Anaheim, California. Join us this year as the world’s most important buyers and decision makers in the music industry converge on sunny Anaheim, at the music product industry’s premier event. The NAMM Show is where brands are built, legends are created and deals are made. At EVENT CITY you will see much more direct information about products, services and what exhibitors and attendees alike have to say about their experience at many conventions representing all of the Events & Creative Industries.

About the Author: Cindy Faust is the latest addition to the Event City Premier Magazine’s entourage of Writers and Reporters who are Journalists with real experience in the industries they write about. Ms. Faust has over thirty years’ experience in the music industry. She works with talent of all levels from the unknown to the famous, local to international. Cindy’s passion is to share her observations, knowledge and experience with the Event City audience. She hopes to induce comedy into her musings as she feels humor grabs attention and leaves impressions. She is the Enchantress and Owner of Alchemy By Faust, LLC a professional Talent Management and Booking Agency. She also is available for public speaking gigs, and is a pretty good vocalist as well.

The rock’n’roll group Journey and other Music Industry entities have donated more than $350K to the Philippines Disaster Relief in an effort to directly provide help for the recovery efforts. Lead singer of the group, Arnel Pineda, is Filipino and is taking charge in the recovery efforts to help his country any way he can. Read the article appearing in Classic Rock Magazine. Kudos to Journey for stepping up and playing a vital role in these efforts to support their Bandmate Arnel and the Philippines!

The Premier “Razzle Dazzle” Presented by Event City andBroadway Studios

This event is a Showcase and Mini-Expo for the Events & Creative Industries. These industries and their vertical markets will all be represented by the Event City Network as they prepare for their Live Launch.

CELEBRATION – EVENT CITY’S FOOD & BEVERAGE LIVE is now LIVE!

Now that the launch of the Event City Network™ is eminent in the coming months it is time to get on the Events & Creative Industries™ bandwagon and if you are involved in one of the Events & Creative Industries, get in early and learn how this new and unique online portal will help your professional endeavors exponentially!

Event City’s Magazines and Blogs has reached each industry as a whole, but will also have many exciting opportunities of the cross-over industries the Event City Network represents. You will see the many features and benefits of these cross-over markets not just through this Food & Beverage industry site, but with the many other areas covered by Event City™ and the Event City Online™. Through this network of industry portals, Event City and it’s Editorial Channels will offer much more than any other site of its kind.

WHAT TO EXPECT FROM FOOD & BEVERAGE LIVE
The Event City Food & Beverage Live site will feature EVERYTHING Food & Beverage and then some. Top Restaurants, Hotels, Bars, Nightclubs, Bed & Breakfast facilities, Caterers and food products from around the globe will be featured in our program as well as invited professionals and guests to write about their industries and share their industry knowledge with you. Reviews and featured articles on new products all across the board – from olive oils to Italian cookies, from wheat corn tortillas to delicious caviar. Wines, breads, meats, cheeses, even equipment, supplies and anything that might be used or consumed by any industry professional imaginable. The goal is to cover all avenues associated with the food and beverage industries.

Our publishers and editors believe that these industries are more prevalent to who the consumer is as a “consumer” than almost any other industry on the planet. Why do they think that? What we consume, what pleases our pallets is an endorsement of how we think and feel, it engages the pit of our desires to be who we want to be. Simply put, what we eat and drink (especially eat) persuades us to be who we are, so the more we know about what we eat, the better it is for everyone.

That leads us to information gathering. This editor is a firm believer in the ideology of gaining knowledge from those that know, especially those that know well about any given subject. Where do you go to find your movers and shakers? Conventions, trade-shows, conferences. Throughout the world, almost daily, you can find these types of events scheduled for just about any industry known. And when a new industry forms, a new convention will take place and be created by someone. Besides reading the advertisements in trade publications, the best place to gain quick and precise knowledge on the food and beverage industry and their products and services are from the trade-shows and conventions that feature those products and services. We promise to bring you the best from these industry shows through our editors, writers, reporters, producers and all of the freelance journalist that help us along the way to gather the information to help you in your business of presenting food and beverage products to your customers.

Here are some links to just a few of the industry shows we may attend and cover over the next year. Remember to check back here often for all of the latest news especially for the Fancy Food Show coming to San Francisco in the next week.

International Hospitality Week – Nightclub and Bar Convention

Hospitality and Design Expo – Winter Fancy Food Show

The Hotel Show – in Dubai – AMI Show – Meat, Poultry and Seafood Industry

Virgin America Airline Appoints New VP of Marketing

Calvert will take the place of Porter Gale who left Virgin earlier in 2011 to pursue other opportunities.

Calvert will lead the airline’s Brand and Online Marketing, In-flight Content and Loyalty teams.

She will play a leading role in developing the Virgin America brand as the airline continues to grow into new markets across North America.

Calvert comes to Virgin America with an impressive array of successful companies as a leading digital marketing strategist and online consultant with Louis Vuitton Moet Hennessy’s (LVMH) Fendi and Moleskine brands in Italy as well as Calvin Klein Cosmetics, Netflix and Ebay. Calvert served as creative director at Google, where she managed the brand globally and developed campaigns to bring Google products directly to consumer and business audiences — including Google Checkout, Google Apps, iGoogle and Google Maps.

Virgin America, known for its use of social media and edgy marketing campaigns, has been successful at conveying the idea that the company provides an entertaining and comfortable way to travel.

Calvert said her approach to marketing and advertising steers away from use of traditional vehicles like TV and billboard advertising. She prefers using other avenues – like social media or events – to draw in customers.

The airline, based in Burlingame, flies to 14 cities, increasing to 16 by the end of the year. The company said sales grew to $724 million last year, a 32 percent improvement over 2009.

Virgin America is planning the first major renovation of its in-flight offerings. The move holds big implications for the airline, which has attracted a strong following among travelers who say they are drawn to amenities like power plugs at every seat, a wide array of video games and even techno music in the bathrooms.

Travelers won’t see the changes until 2012, executives said. We wish Ms. Calvert the best of success for her and Virgin America in the coming years!

DREAMFORCE OPENS In SAN FRANCICO ON AUGUST 30

METALLICA To Play 1st Corporate Gig at Gala Party

Here’s some great activities to add onto your Dreamforce Schdule beginning on Tuesday, August 30th, 20ll at the Moscone Center in San Francisco. Don’t know what Dreamforce is and you are in Business? Oh my, well you need to read on to find out what all of the excitement is about and visit the Dreamforce Website for more information.

Salesforce, the San Francisco based cloud-computing company, is hosting its annual Dreamforce Conference and Expo from Tuesday August 30th to Friday September 2nd at Moscone Center. The conference will play host to a plethora of companies surrounding the Cloud, Social Networking and Business arenas, along with a host of leaders in cloud computing – and, yes, Metallica will be playing its first corporate gig ever – giving them an opportunity to talk about the industry’s future. More than 42,000 people have registered to attend this record breaking event.

Salesforce, traditionally makes various announcements and launches new products and acquisitions at Dreamforce, is expected to make a lot of noise about its fairly new application, Chatter. It will focus on the year-old social-networking application for businesses, which Salesforce began to offer just last year. The company claims it is being used by more than 100,000 businesses. Event City™ will soon launch it’s own Chatter on the Event City Network™ to hopefully partner with the company to reach out and create a channel for the Events & Creative Industries.

Who said work couldn’t be fun, too? One of the most important and relevant reasons for attending Dreamforce is the ability to network. It is one of the strongest mainstream, corporate conventions that offers the business person many great networking opportunities. We hope you are ready to network, dine, toast, and make new contacts? Be sure to bring along your business cards for the scores of fantastic networking activities they’ve got in store for you at Dreamforce!

Here is just a few of the Dreamforce opportunities and events:

The Dreamforce App with Chatter
Start connecting before the conference even begins with the Dreamforce App! Use Chatter to choose sessions, plan meet-ups, and share your thoughts on the cloud computing event of the year!

Community Conference
Start your Dreamforce experience with a little inspiration! The Community Conference offers dozens of great ways to network, connect, and find the answers you need—whether you’re an active community member or a certified newbie.

ICMI at Dreamforce 2011
Learn from the leaders in enterprise contact center strategies at Dreamforce 2011. Join the International Customer Management Institute (ICMI), customer service leaders and peers, and our own Service Cloud experts to get the scoop on the latest trends, technologies, and best practices.

Welcome Reception
Kick off the evening entertainment at the energy-filled Welcome Reception on Tuesday, August 30. Mingle with salesforce.com employees and watch live demonstrations of partner solutions . . . With cocktails and hors d’oeuvres, of course!

Birds-of-a-feather lunch (by role)
Administrators, sales, marketing, service, and IT executives—you all have unique needs and challenges when it comes to using Salesforce. Tap into the power of the community with roundtable lunches by role.

Birds-of-a-feather lunch (by vertical)
Are you facing a challenge that only those in your vertical can help you solve? Don’t miss out on these roundtable lunches by industry.

Meet the experts in the Developer Lounge
Throughout Dreamforce, you’ll have the opportunity to meet the experts who build our award-winning applications and platform.

Global Gala
Wednesday’s Global Gala is our chance to celebrate you, so grab those dancing shoes and get your groove on with 30,000 of your closest Salesforce buddies! It’s sure to be a memorable evening of food, friends, and fun. Oh by the way did we mention it is an evening with METALLICA?!!

Salesforce.com Foundation events
Forge lasting relationships with your Salesforce peers while giving back at the Salesforce.com Foundation volunteer centers. Various projects supporting different organizations take place throughout the conference.

Come one come all to the fabulous Dreamforce Conference and Expo at Moscone Center in San Francisco. For more details and to receive your FREE Registration Pass visit the DREAMFORCE WEBSITE now.