The PETA effect is when an individual or group of individuals rally for a cause that would have almost 100% support yet their toxic methodology causes so much hatred that their efforts actually become detrimental to their cause.

Did you see a female politician in Texas proposed a law to finemen $100 for masturbating as a way to show how absurd some proposed laws towards women are? If that is her attempt at strengthening women's rights it is going to have the PETA effect.