Posts Tagged ‘SEO campaigns’

If your site wants to be accessible to mobile browsers, you have got some planning to do. With the advent of the Smartphone, an increasing number of people are using mobile phones to peruse the net. Your site requirements to look its best.

Not every business needs to be ready for mobile browsing just yet. Mobile browsing is for detailed information that doesn’t, as yet, cover the whole web. However, not each business may be aware of the behavior profile of their target users as it applies to mobile browsing. For example, if your business provides financial services, you may feel that your target users browse for you when at the office or at home. If your site provides to-the-minute market information, however, users may rely on constant updates to build their financial plans. It’s important to research this aspect of your target market carefully to ensure you’re in the correct position.

If you do decide to prepare for mobile browsing, there are a series of decisions you need to make.

* Alter your existing site, or build a new mobile-friendly one? This is the conclusion from which the other decisions branch off. It is not always essential to build a separate mobile-friendly site, but if you have to make too many adjustments to your current site, it may be worth it. Many businesses host mobile-friendly sites on a sub domain of their accessible site and notify the mobile search engines and browsers of their existence.

* Create for specific mobile technologies, or keep things common. The discrepancies between phones produced two years ago and phones shaped two months ago are huge. If you design a site for a recent phone, you can make use of more superior technologies, but you might not display on some phones. At the moment, it’s very complicated to please everyone
Mobile browsing has been limited in the past by the need for WAP coding, which not every business could be concerned with. Today, many mobile browsers provide HTML and its relatives. Coding your mobile site in HTML, however, could mean you won’t materialize on older mobile phones. Similarly, the more modern the mobile browser is, the more likely it is to correctly display JavaScript and the mobile versions of Flash.
If your target users predominantly use the latest phones, then it’s probable you don’t have to worry about what parts of your site will display. You may decide that the risk of some of your users not being able to see your content isn’t worth it. You may take the most complicated, but best, option of coding everything so that mobile browsers are recognized and responded to automatically.

* Research for mobile SEO, or keep applying your obtainable methods. This isn’t actually a choice. The mobile search engines operate in slightly various ways to traditional search engines. There are also more of them to take into consideration and the players are changing all the time. Separate search engine optimization will be required for your mobile site.

Content has always played a main role in any successful SEO strategy, but many times we run out of steam coming up with content thoughts that can support the SEO campaigns.

Content serves mainly two purposes in SEO/SEM campaigns. One is for targeting your keywords, improving visibility, awareness, and building back links from different and relevant web, user and social communities to your website.

The challenge lies (both for the clients and the SEO expert) in not just creating content, but creating content that is unique, informative, compelling, educational, and at times, entertaining.

All these are great sources of content that can be used very successfully in a SEO campaign. This is a great tip for all those who are stuck coming up with topic ideas, and re-writing the same content in various forms.

The solution lies in looking out-of-the-box when searching for content ideas, and more significantly, exploring various mediums of delivering content to your probable customers.

1. PowerPoint Presentations – You can put up a PPT explaining types of motor insurance (or a sales presentation) and voila you have a video that can be syndicated to video submission sites like YouTube.

2. Press Releases – You recently issued a press release about a new service or product launch. This is again superior for visibility, and building quality links to your website.

3. How to Articles – Give a twist to your article, and you can now organization to How to Sites (eHow), which are sites that support “How to” articles.

4. Video’s – Informative Videos (4-5 minutes) can explain a topic/service/product much improved and build visitor confidence. The videos can be posted on your blog, and then syndicated to Video Submission Sites.

5. Case Studies – Everyone loves a new success story. Also case studies and white papers can be used to target detailed industries your business focuses on.

6. Client Testimonials – Every had a client send you a thank you for your huge service, or an email of appreciation.

7. Ground Events – You participated in a recent event or a seminar, and voila you have access to pictures, maybe a video, a press release on event, an article, what people said at the event – all fresh content for your SEO campaigns.

8. Photographs – Photographs of an event or seminar can also make excellent content and be further syndicated to photo sharing sites (Flicker).

The advantages of exploring different mediums of delivering content are two-fold. Its great mix of interesting content for the users, and you can syndicate that content to diverse communities like YouTube (Videos), SlideShare (PowerPoint presentations), Digg (Social Bookmarking), Flicker (Pictures) etc, enhancing the visibility of your content and building quality and a various mix (by participating in different web, user and social communities) of links back to your website.