While some of us may still be living in utter denial surrounding the approaching fall season, the cool weather brings with it new beginnings, new trends, and even more opportunities. That’s right, fall trends aren’t just something for you to flip through while waiting in line to buy your plethora of pumpkin spice-flavored goods. Instead of checking out your grocery mix, check out your marketing mix. And while you’re at it, take a look at these marketing trends that are making a statement this fall…

The 2017 Emmy Awards left some people scratching their heads. Whereas Netflix and HBO were the predicted front-runners, the coveted spot as “Best Drama Series” actually went to the streaming service Hulu for their original show, “A Handmaid’s Tale.” This victory wasn’t the only win for Hulu, as they continued to win another four awards. Netflix went home with four awards, and HBO (which had the most nominations) went home with ten awards, being the winningest recipient of the evening.

It’s no secret anymore. You can’t fight it. No matter how hard you try, it’s going to happen. It’s taking over. You only have two choices: fight or learn. Of course I am not talking about monsters, Godzilla, or hobbits, but rather technology. Adapt or die may seem a little extreme, but I’ve seen plenty of businesses die holding on to, as they say, “the ole fashioned ways.” Old fashioned is good for drinks; less so for marketing strategies.

With the New Year right around the corner, everyone is already looking to see what trends will take force in 2018. (I, for one, am hoping that leisure-wear soon becomes suitable work attire. A stretch—I know, but we can all dream!) Keep reading to learn more about 2018’s approaching trends and how your business can benefit.