I can't really explain it - maybe it was one too many DVD threads with a thousand hyperlinks embedded in it, maybe it was one too many Amazon pointers, but right around 10/14 our Google traffic dramatically dropped, like I'm talking at least half. (It could also have been another one of their algorithmic changes that just happened to hit us particularly hard, who knows.) ANYWAY. Our referrals are way down. That's the crux of it. Here's the monthly table: