Consumer Behavior and Best Practices for Mobile Gaming

Summary

In interviews with 37 US and UK mobile phone users, and 600 US smartphone gamers, Strategy Analytics found that mobile gamers are most interested in the ability to play the same game across multiple devices and challenge and play against their friends. Participants want to effectively evaluate paid mobile games before purchasing through thorough trial versions. When deciding on a game to purchase consumers are most likely to pay attention to personal recommendations and top rated/most downloaded lists.