4 Comments:

Congratulations for letting the new generations of advertisers to learn the basics of our wonderful profession, stablished 86 years ago by Claude Hopkins.I have published in my blog a link to yours, so hispanic advertisers can get to know "SCIENTIFIC ADVERTISING".

The concepts and principles that Claude C. Hopkins teaches in his Scientific Advertising are so relevant and timeless that you’d think they were written this year.It contains 21 chapters of timeless strategies you don’t want to ignore in your advertising and marketing efforts.I highly recommend that your read this book, which is brought to you free, before you spend any money on other copy-writing books.

Post a Comment

About the Author

Claude C. Hopkins

One of the greatest copywriters of all time, Claude Hopkins invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques. His findings
have done more for direct marketing than any other copywriter in the history of advertising.

About the Book

First published in 1923, Scientific Advertising is as relevant today as it was 80 years ago. Anyone interested in improving their knowledge of advertising or their response rates must read it. Indeed, David Ogilvy said of it, "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." It can do the same for yours.

Links

What would Claude Hopkins think about the advertising world today? He would probably be disappointed that over 80 years after publication and verification of his recommendations by thousands of direct marketing experts, that his advice was still being foolishly ignored by so many advertisers. If so, I hope that he will be pleased that a Blog can enable his words to be appreciated by a new and wider audience.