Monday, June 30, 2008

Bottled Water

I've always found it interesting what people will do when convinced that it is somehow better for them, despite publicly available research that shows otherwise. It worries me though. Today, bottled water and "oxygen bars" tomorrow... Actually, i think we've taken this whole human 2.0 thing as far as it's going to go. We have health food and fortified fruit smoothies on every block, atlantean rejuvenation chambers in new mexico, and "light" juices (that are really just watered down versions of regular juice with a popular non-sugar additive added to make up the difference). what else can we really do? I can see building upon these products, but beyond that I can't see a whole lot more innovations. Maybe nanobots that ferry around adenosine triphosphate directly to our cells, without us having to go through all that respiration jazz. I imagine there's a whole host of new biological problems caused by that, though.

Also, one word used in an interview in that article worried me a bit; "mouthfeel" describing how a liquid feels to the mouth. I'm not sure when we decided to step away from taste and invent a new word for a particular sensation out of a complete bastardization of two existing words. It seems rather newspeakish. I blame marketing.