This is a list of books that I have found to be extremely helpful increasing my knowledge of marketing and related areas. I will keep updating this list throughout the year to provide the most up-to-date list of the best marketing books you should be reading in 2017.

In my last blog article, I talked about how a brand is not merely a logo, but the collection of thoughts and feelings you associate with a company that they have communicated to you through messaging. The brand essence is what is at the center of it.

I’d like to elaborate further on the elements the specific elements that make up brand, which is the following: Vision, Mission, Essence, Proposition, Personality.

A few weeks ago, I had the awesome privilege of attending Advocamp 2016 in beautiful San Francisco, CA. Advocamp is 3-day conference centered on customer experience, engagement and advocacy that is run by Influitive advocate marketing software (and thought leader).

Ray Lau is an Orlando Digital Marketer based out of Orlando, FL. Focused on providing all the essentials of digital marketing: creative design, engaging marketing and effective strategy for organizations to fuel growth.