"Tree Greets Yule Shoppers: Shoppers at Sterling Lindner's were greeted today by a 73-foot Christmas tree, a traditional store display which has become one of the symbols of the opening of the holiday shopping season. The tree is the tallest in the...

"Sterling & Welch xmas tree" -- photo verso. The Sterling-Lindner Co. was a combination of 3 smaller stores--the Sterling & Welch Co., the W.B. Davis Co., and the Lindner Co.--each of which was a leader retailer in its own specialty.

"Sterling & Welch xmas tree" -- photo verso. The Sterling-Lindner Co. was a combination of 3 smaller stores--the Sterling & Welch Co., the W.B. Davis Co., and the Lindner Co.--each of which was a leader retailer in its own specialty.

"Sterling & Welch xmas tree" -- photo verso. The Sterling-Lindner Co. was a combination of 3 smaller stores--the Sterling & Welch Co., the W.B. Davis Co., and the Lindner Co.--each of which was a leader retailer in its own specialty.

"Sterling & Welch xmas tree" -- photo verso. The Sterling-Lindner Co. was a combination of 3 smaller stores--the Sterling & Welch Co., the W.B. Davis Co., and the Lindner Co.--each of which was a leader retailer in its own specialty.

"BIGGEST EVER Sterling-Lindner-Davis' Christmas tree now is on display. The giant spruce is decorated with 1200 punds of tinsel and 2400 ornaments, store officials report. The tree, 54 feet tall whien it was moved in Saturday night, will grow six...

"Ho, Ho, Ho, Little Fellow! You didn't realize Christmas was approaching so rapidly, did you? What may be the largest indoor Christmas tree in the world -- a 60-foot live evergreen weighing six tons -- was dedicated in the Sterling Lindner...