Wii on Toys 'R' Us' Big Toy Book cover

The Wii may have been Toys "R" Us' first video game console to appear on their "hot toy" list last year, but this year it goes straight to the cover of their annual Big Toy Book. Not only did the Wii get the cover, but Nintendo products received a two-page spread inside. Microsoft's Xbox 360 and Sony's video game products had to share a spread with each other.

What does it mean? Well, the cynical part of us wants to say that Toys "R" Us is just pulling a giant bait and switch. Just because the Wii is on the cover -- brilliant marketing given the demographic they're targeting -- doesn't mean the stores will have any in stock. Who knows, parents may walk in for a Wii and walk out with an Xbox 360, or maybe even a PS3? At least Toys "R" Us got them in the door.