On Tuesday, the group posted about the ad on its website, saying "JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets."

The commercial in question is a 30-second spot featuring DeGeneres in a diner accidentally making short jokes while chatting with three of Santa's elves.

Cole told The Christian Post that the group's web post was not "an attack on any one person or company," but was targeted at "the agenda behind it." She described DeGeneres to the Post as "a strong gay activist" and said that her appearance, not the ad's content, was at issue.

She also told the Post that the group's web alert was posted due to requests by members of the organization.

The group first drew attention to JC Penney's use of DeGeneres as a spokeswoman back in February. The store did not drop DeGeneres.

"They wanted to get me fired and I am proud and happy to say JC Penney stuck by their decision to make me their spokesperson," DeGeneres told her studio audience in March, according to The Hollywood Reporter.

The group's protest of the elf ad drew plenty of puzzled reaction online.

"THIS IS SO OFFENSIVE --﻿ Said nobody with a brain ever," wrote one viewer who watched the commercial on YouTube.