Queen of the High Street

To demonstrate the broad range of fun and games that we get up to under the BPro™ umbrella, we’re excited to share our latest business to business campaign with you.

Gibsons, Britain’s longest-standing games and puzzles business tasked Sense to come up with creative, attention grabbing ways to persuade the top dogs at Selfridges and Debenhams to stock their new Royal Babies puzzle, celebrating the birth of Princess Charlotte.

We agreed on putting HRH in the frame, and performed a stunt involving a Queen Elizabeth look-a-like who walked into both flagship stores, asking to be directed to where she can buy the puzzle. When she was told that the store didn’t stock Gibsons she requested to speak to the buyer, to deliver him a special invitation to afternoon tea, to discuss how to remedy this national problem.

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