We combat the tobacco industry because they threaten the health of every society they touch. They have the money to continue to fight, but we have the passion to fight harder.

Within the tobacco control community, we share our motivations with each other, but now it is time to tell the world why we fight, every day, in every language, in every community, and why we won’t give up until every community is tobacco-free and until the tobacco industry is only known through history books.