You can request reviews alongside the special offers and updates you deliver via in-app notifications. Remember that notifications are permission-based, so users will likely disable notifications or uninstall the app if they receive too many messages.

Gamification is the addition of game mechanics into your app marketing strategy. Injecting a bit of fun allows you to incentivize the review process for users and generate more feedback.

Though some charge for the service, app reviews sites are a user- and developer-trusted resource for unbiased reviews. This is a submission process – not a guarantee – so take care when volunteering your app.

When submitting your app to a reviews site, include your:

Press release

App pitch

Promo code (for a demo)

App video demo

If you're reaching out to a media site, research the authors beforehand to see what kinds of articles they write. Catering your pitch to the author’s style will ensure your submission gets accepted and receives the best write-up.

The strength of social media lies in your followers. A mix of fun and informative content, such as videos, blogs, and photos, will help you attract people aligned with your app’s brand.

Joining and sharing in relevant groups will also boost your app’s visibility and grab the attention of your specific audience. Consider using question and answer site Quora to position your app as a helpful resource – a great answer – to a pressing question.

As long as your answers are balanced with great content, users will tolerate your promotions.

Ian Heinig is a copywriter who loves big ideas, brand strategy, and psychology. Most days he's drafting new ways to share value, but he's also an illustrator, yogi, and freelance burrito analyst. Find him at radicalartsdepartment.com.

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