In this guide you’ll learn why paid social media is on the rise while organic reach is falling rapidly.

It is expected that by 2020, 59% of U.S users will access Facebook through mobile exclusively.

What does this mean?

It means in 2018 and beyond, social media marketing will be almost unparalleled in creating hype for your business. It redefines word of mouth marketing, moulding an exciting way forward for digital marketers. Social media users will be subjugated to higher volumes of ads. As consumers interact with their favourite brands and products, they will naturally share these encounters via online word of mouth.

This will have two effects. Firstly, as companies realise the importance of paid advertisements, the demand for ad space will rise. This will eat away at organic reach until it has little impact in the social scene. Secondly, companies will need to monitor online conversations on their pages. This will result in 24 hour PR becoming a permanent fixture in the future.

With the rise of paid social media, it will be crucial for digital marketers to post content that is relevant to their target audience, but also specifically targeted for the platform it’s being posted on. The type of content that would be best suited for Facebook and deliver the best results is extremely different from the type of content that you’d use for Instagram.

Businesses not already doing so will learn that hiring an expert for content-creation and channel management is paramount to their social media success.

To understand how your brand and business can use social media to leverage new business opportunities this year download the free PDF guide below.