Huge displays of canned beverages are nothing new for grocery stores. Traditionally, those towers were either Coca-Cola red or Pepsi blue. But these days, you’re just as likely to see a display featuring an array of pastel colors. The cans in those boxes are LaCroix (pronounced la-croy) sparkling water. In the past few years, the brand has exploded in popularity, and it will only get more ubiquitous as 2018 continues.

admirers. People proudly display their stocked fridges on Instagram and debate

the merits of specific flavors (coconut is particularly divisive). With over a dozen varieties, including “pure” sparkling water, there’s a LaCroix for every palate. In addition to its great taste and the nutritional benefits of switching from soda, LaCroix has a refreshing approach to marketing. Unlike their biggest competitor, Perrier, they’ve designed their packaging to be fun and inviting. There’s nothing stodgy about their branding, and the same goes for the price point. In many grocery stores, it’s cheaper than bottled water! LaCroix’s recipe of affordable, natural, and delicious has made the soda industry giants green with envy. They’re racing to create competitive products that will recapture the market. If you haven’t jumped on the LaCroix bandwagon yet, there’s no better time than now. Who knew that sparkling water could be so cool? The people at LaCroix did, and they’ve bubbled to the top of people’s minds as a result. It’s a sweet success story, no sugar added.

You don’t have to be a dentist or a dietician to know that soda is bad for you. It’s basically water, high fructose corn syrup, acid, and coloring. In comparison, LaCroix is just sparkling water with natural fruit essences and no sweeteners. All you’ll see on the nutrition label on the back of a can are zeros. As we become a more health-conscious society, more people are replacing their soda habit with a LaCroix obsession. In fact, you probably know a zealous fan of the sparkling water. Without any big advertising budget, LaCroix has created an army of