My (12) son has a Kobo touch (gave it to him for Xmas when I got a Kobo Glo).

My daughter (10) hasn't got one yet, but she has a big stack of pbooks to get through.
When she's done with them I will upgrade my wife's Kobo touch to a Glo and my daughter will get the Kobo touch for Easter or whatever (instead of a chocolate Egg, as she can't products with sugar in them).

I have pushed the appreciation of reading with my family and they are all avid readers, including my wife who hardly touched books before we met.