Worst Bosses Gallery

Wednesday, February 19, 2014

Create an Online Freelancing Profile

Going to work online can be a scary thing for someone who
has gone into a building to punch a clock for years.There are times when I get nervous about
accepting a new client.Although they
may have a decent profile, I have taken some with no online presence who kept
me busy for months, and sometimes years.

At the same time, the prospective client has their
reservations as well.Especially in
cases where they may have been let down by someone who didn’t deliver and now,
they are facing a tight deadline.

The best way to place someone at ease is to present an
online profile that is confident and re-assures the client that you can get the
job done within a reasonable time frame.

Here are some tips you can use when creating a freelance
profile:

Keep it simple

Keep it clean (no profanity or use of more than one “x”)

Stay away from trendy buzzwords and slang

Do not use the word “cheap” as it implies inferior quality

Do not make outrageous promises to get attention

What you can do to stand out is create interesting headlines
when appropriate that describe what you are offering. (Ex. ‘Writing that gets attention
and creates sales leads’).Also, social
marketing is very popular as it requires no upfront cost but the descriptions
given must be in the proper format.For
instance, when using Twitter to list services, make sure this is on the first
line or the first sentence is a question for someone seeking these services.

If possible, provide links to published work where you have
a byline.Client feedback is important
so if there is a webpage that has positive online testimonials, include these
links in your page.Also, check these
links every so often to ensure that they are not broken or the page has not
been removed.

Resources

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