Organizing and consolidating information dealing with simplifying life since January 2006, to help those considering a lifestyle change as well as those expert at living an abundant life in a frugal way.

September 18, 2010

Network Advertising Initiative is an organization devoted to finding answers to the growing problem of spam, spyware, and other evil things used to monitor your web use for marketing purposes.

Yep, there are "advertising networks" out there keeping track of where you surf through small programs (e.g., cookies) silently placed upon your computer. No one asks your permission, they ride along the internet and grab hold unless you've blocked them somehow. These networks use the data sent by the software to their main hub to compile your preferences. All for the purpose of gearing advertising especially for you, lucky you.

That's why when you surf for netbooks, you suddenly get ads for netbooks showing up on the magazine sites you visit for example. Targeted online advertising.

There's no single magic button to stop this Big Brother type of tactic. However, there are ways to minimize it, and one of them is to Opt Out at the network site.

Does it mean that they'll never put a cookie back on your machine? Nope. However, with some other tools that I've already implemented, I'm happy to report that I only had one cookie from this network on my machine - made me all Security Proud.

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Hi!

I'm Reba Kennedy, a Baby Boomer who is happily living the voluntary simplicity lifestyle in San Antonio. I began blogging about this way of life here in January 2006 for two reasons: to keep track of stuff and to share what I've found with others - like you, Dear Reader.

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I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived.

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