Google Tests Picture-Search Marketing

By

Nathan Becker

Updated Nov. 17, 2010 12:01 a.m. ET

Google Inc. said it is working with several companies in a Web-marketing experiment related to its picture-searching app, Google Goggles.

Goggles is a smartphone application—available on both Google's own Android platform and as part of the Google Mobile app on Apple Inc.'s iPhone operating system—that allows users to use pictures taken with their phones to search the Web. For example, a user can take a cellphone picture of a...