Happy Friday and first weekend of Coachella! Maybe you’re mentally/physically preparing for a weekend at the happiest and most branded place on the planet, or maybe you’re just ready to kick back and enjoy a drink or two (you deserve it) in a more relaxing setting. Either way, here’s the tech news of the week you need to know:

Speaking of Twitter, they’re just killin’ it with the new tweet within a tweet. This feature allows people to share and comment on tweets without having to shorten the original tweet, thus preserving meaning and context. We’re into it.

Want to take a trip to Whatever, USA? Bud Light introduces native videos to Tinder, tempting users to swipe right for Bud Light for a chance to win. If you’re #UpForWhatever, at least that’s one match that can offer some potential.

Hulu has provided users a catalog of GIFs from its TV shows, which in theory sounds thrilling. But branded with a Hulu hashtag, accompanied by a disclaimer, and created with a choppy frame-rate, we just can’t recognize these as the GIFs we know and love.

Brands have been flocking to the baby of Siri and promoted tweets, otherwise known as ads on Kik. The app lets consumers get cozy and engage with brands through messaging. Are these conversations more engaging than your Tinder ones? Hard to say.

And that concludes this week’s #WaitWhat. If nothing else I hope we have at least inspired you to take your dating app game to the next level this weekend. See you next Friday!