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Version A, with a 100% probability of outperforming Version B received a 216.42% increase in conversion rate, boosting the original conversion rate of 9.17% all the way to 29.02%. Since the headline and subheadline were the only changes that were made, these results indicate to us that they were at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why Version A received the increase, here are a few of my speculations:

Customers identified with a concern/need that was displayed in the headline of Version A (being “sick of cold calling”).

The number of lessons that are used in this system have been quantified (13).

If you’re looking for a split test to run on your own pages, trying a dramatically different headline can sometimes impact your conversion rate in a big way.

Why Do You Think Version A Won?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Want to run a similar test on your own landing page? If so, you can set up the exact same type of test in under a minute. You can also split test colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

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