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“When you talk about toning from the gluts on down, that seems to talk directly to women,” says Bill McInnis, the head of Reebok’s Advanced Innovation Division. “Guys aren’t spending a lot of time thinking about how their legs are toned up.” That's the explanation Reebok gives as to why we have no EasyTone's for men.. lol What's wrong with guys demanding a tighter tush too? lol