BOKOMO OTEES CEREAL

Cereal Snacking is an emerging trend where consumers are adopting dry cereal into their snacking repertoire. Taking this trend seriously but still remaining loyal to the PLAYFUL GOODNESS essence of OTEES, we went on a FUN FILLED STRATEGIC QUEST TO MOVE OTEES “BEYOND THE BOWL” through a total revamp of the OTEES identity and packaging.

BEYOND THE BOWL

To move OTEES “Beyond the Bowl”, we removed the gravitational pull of milk from the cereal equation and injected new life and love into the OTEES brand.

OUT THE BOX

To drive home the cereal snacking occasion, we created a playful educational back of pack design so that consumers know that OTEES is the “perfect all-time anytime cereal snack!”

We’re an independent design agency founded in 1995. We combine intuitive strategies with fit for purpose design to bring brands to life with great ideas that connect with people.