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When conducting surveys by email, polling on a website, or approaching people on the street, the main hurdle is knowing how many responses to collect. The following formula can predict the necessary sample size based on your population, such as users, email addresses, potential customers. The post How to Determine Survey Size for Meaningful Results …

mohamed1982eg / Pixabay The conversation of salary and pay can be a sensitive one, but is nonetheless necessary in that it is a prime component in the process of finding the top-tier talent to add to your company’s marketing team. Calculating the “right” compensation for any given role or professional is no simple task, especially …

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is when you target prospects by identifying a point of contact or …

You want to know the value of your small business. And this starts with an up-to-date valuation. Even if you don’t plan to sell immediately. Small Business Trends spoke with Mark Zyla. And Zyla acts as Managing Director of business valuation and forensic accounting at Acuitas, Inc. He explains what small business owners use these …