A native’s guide to San Francisco Bay Area real estate professionals & cities

Day: January 3, 2008

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The follow list is what I consider the Top 10 articles bringing information and value to Realtors and the real estate industry. The list of tips, warnings, and posits should be considered a helpful guide and push for Realtors to adopt blogging, understand Web 2.0, and step into the next generation of marketing. I hope this helps industry professionals survive and thrive the coming 2008 Housing market:

This is a ready to go case argument for a Realtor, who for an unknown reason refuses to blog, who wants their Broker to pay for and provide a blogging platform.

The best network multi user blogging platform consultants in the world reside here in the San Francisco Bay Area: Pat Kitano and Kevin Boer ofDomus Consulting Group. Consequently I am providing the argument and the providers of the solution.

Therefore Step #1 for a Realtor to understand this paradigm shift is to cease being a salesperson. The point? The blogosphere tone is give without asking, provide without selling, create without strings attached. Become a trusted provider of valuable information rather than a pushy self serving sales person.

In addition I have sited popurls.com and Guy Kawasaki as major rich sources of ideas for articles as well as people to watch.

6.How To Start Your Own Business–Tool #2: What Differentiates Your Business?: In today’s real estate market or in any business environment this simple truth remains: what makes you different and better than the rest of the competition? This article outlines my start up innerarchitect.com and the differentiating factor. The article’s benefit is to raise awareness of the need for a differentiating factor, identify the challenges your target market must solve, and then apply your differentiating factor as the solution to these challenges.