ReAgent Supplies Chemicals to Celebrity Big Brother 2014

We were recently approached by global TV production company Endemol via our website to supply Hydrogen Peroxide, Potassium Iodide and Distilled Water which were used in Celebrity Big Brother 2014.

The chemicals we supplied were used in a task given to the housemates to make an explosive medieval magic potion. The experiment is more commonly known as elephant toothpaste because it generates a foamy substance so named because it looks similar to the toothpaste you might imagine an elephant using.

You can watch the housemates performing this experiment on the Channel 5 website or via Channel 5’s YouTube Channel, the experiment starts at around 10:50 into the video.

The experiment produces an exciting, exothermic reaction whereby large amounts of thick, steaming foam are produced. If placed in a graduated cylinder, the toothpaste shoots out of the top as it expands just like it did in the Big Brother house.

Housemates dressed up in medieval costume for the experiments (image courtesy of Channel 5)

Richard represents the third generation of the family that founded ReAgent back in 1977; he has been a Director at ReAgent since 2006 and took over the role of Managing Director from his father in 2010. Read more posts by Rich »