Robots Can Manage Your Money. But Even They Need Humans.

By Tara Siegel Bernard

“While we are strong believers in technology’s ability to provide financial advice, there are some areas that technology hasn’t been able to solve yet,” said Nick Holeman, a certified financial planner at Betterment who helps lead its advisory team. “Money is also an emotional thing.”

The company’s new product is built on the idea that we seek advice only when we really need it. For some people, it’s when they realize they are financial adults. For others, it may be with the birth of a child who will one day require a college education.

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