Film directed by yours truly, scripted by Paul Allen at Lark Media, produced and designed by Steve Simmonds at Digital Block.

Results:

• Built Join In from 0% to 12% UK awareness in three years• Pioneering the use of behavioural science (nudge theory) in volunteer messaging• Ground-breaking social impact valuation of volunteers in sport (£53bn annually)
• #BigThankYou trending on Twitter three consecutive years
• Successfully grew highly engaged audiences across email (with industry-leading click and open rates), social media and online.