Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Archive for the ‘Marketing’ Category

It’s an opportunity to tell your story! In today’s competitive and brand sensitive marketplace, many of our clients have posed the question as to whether their logo is relevant; modern; eye-catching, etc. In general, I like to boil [...]

A Guide for Creating your Marketing-Comms Budget From my experience directing the marketing-communications activities of two of the helicopter industry’s largest maintenance, repair and over haulers, a few of the questions that were consistently posed to me were: “how [...]

With the increase in website traffic and online interaction made available via the latest generation of computers, smart-phones, tablets and other tools, businesses and the brands they represent must be more aware than ever as to the behavior [...]

Most of you are familiar in some manner with the latest ‘big thing’ to explode in the world of business and commerce… digital marketing/social media, online networks, and the list goes on. So, with all the fanfare these [...]

Perhaps the most over-worked, miss-identified term in today’s business lexicon is ‘brand-branded-branding’… and multiple other derivatives of the word. Perhaps ‘brand’ as a concept has become so mysterious because it’s not being taught properly in business schools;

Using social media improperly is a killer to your productivity, & your success While I think most people today in some way will agree that social media can be an effective tool to grow your brand and business potential, [...]

In consulting with small businesses over the years; one consistent piece of advice I have offered is this: if you’re thinking about starting and operating a business, ensure you have your cash flow working efficiently from the start. [...]