AdNews referred to Woolley as the “Mr Wolf” of the marcomms industry in reference to the cult-classic film Pulp Fiction, where a cool, calm and collected Winston “The Wolf” Wolfe (played by Harvey Keitel) is the man they call to consult on the situation, direct the clean-up, and generally save the day.

It is a reputation which AdNews points out has seen TrinityP3 “consult and negotiate on more than $500 million in media and creative agency contracts, over $2 billlion in marketing expenditure, and reviewed over $100 million in production spend” in the past financial year and “work with scores of the world’s top advertisers – including Lion Nathan, Diageo, IAG, Singtel Optus, Vodafone and McDonald’s”.

AdNews sums up Woolley’s place in the Power 50 by saying “If there is a pitch process underway or a marketing department in trouble, there is a very good chance that Woolley has been called in to save the day”.

The AdNews Power 50 in alphabetical order:

Peter Boone

Paul Borrud

Mark Buckman

Kurt Burnette

Coles

Mike Connaghan

Senator Stephen Conroy

Patrick Delaney

Andrew Demetriou

Tom Dery

Damian Eales

Mark Fennessy

Anthony Fitzgerald

Richard Freudenstein

Andrew Gordon

David Gyngell

John Hartigan

Rhys Holleran

Peter Horgan

Greg Hywood

Tony Kendall

David Leckie

Nick Leeder

Rohan Lund

Jack Matthews

James McGrath

Siobhan McKenna

Harold Mitchell

Rob Morgan

Lachlan Murdoch

Helen Nash

David Nobay

Marty O’Halloran

James Packer

Katie Page and Gerry Harvey

James Parkinson

Mark Reinke

Mark Scott

John Sintras

John Steedman

Kerry Stokes

Ryan Stokes

Henry Tajer

Scott Thompson

James Warburton

Scott Whybin

Kim Williams

Peter Wiltshire

Darren Woolley

Woolworths

Want more articles like this?

Subscribe to our newsletter:

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com

Comment Policy
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted.
Please see our Terms of Use for more information.