Samsung was the first to introduce a large-scale commercial 3D-Outdoor projection in the Netherlands, at the Beurs van Berlage in Amsterdam. Between 22.30 and 00.30 on the evenings of the 20th, 21st and 22nd of May, the public was able to view the addition of a new dimension to this historic building. On the adjacent square, visitors are able to try out the new Samsung 3D LED TVs, and are offered a chance to win one of their own every night. Foursquare and YouTube will be used as a part of the integrated campaign.