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This morning there are dozens of stories across the entire media about SpaceX’s first test launch today of its Falcon Heavy rocket, generally pushing out all other space news. Most repeat the same information, about the rocket, the company, the goals, its history, and its consequences, all subjects that I have already covered extensively here at Behind the Black or elsewhere.

One story however is not only fun, and demonstrates the value of freedom and private enterprise. An uber-type car transportation company called Lyft is offering half-price rides from Orlando to watch the Falcon Heavy launch.

The benefits of innovation and competition will be routinely surprising, and come from places unexpected. Lyft is doing this because of the high traffic being generated by SpaceX’s launch. It gives them margin to cut prices while also generating some good PR.

Meanwhile, if you want to watch the launch (launch now delayed to 2:00 pm Eastern), you can either go to SpaceX’s video stream on its website, or on youtube, or you can go to the live feed at Spaceflightnow.

“Not simply about one mission, [Genesis] is also the history of America’s quest for the moon… Zimmerman has done a masterful job of tying disparate events together into a solid account of one of America’s greatest human triumphs.”
–San Antonio Express-News