Global cross-platform and mobile advertising market is
driving on the emergence of advanced internet devices, advancement of network
technologies, multiple advertising platform, and growing trend of mobile
applications. Cross-platform and mobile advertising is considered as a subset
of online advertising. As all devices in this market are connected through
Internet, the advancement of 2G, 3G, and 4G technologies has created huge
opportunities for multiscreen advertisement. Advertising vendors and new
startups are entered into this market through new innovations, acquisitions,
and partnerships. These vendors are retargeting their customers through
cross-platform advertising.

Marketsandmarkets believes that the complexity in
cross-platform advertising and location and privacy issues are the major issues
in the cross-platform and mobile advertising market. These challenges are
restraining the enterprises and customers to adopt cross-platform and mobile
advertising for their online transactions and marketing.

The cross-platform and mobile advertising market is
estimated to grow from $15.13 billion in 2013 to $76.57 billion in 2018, at a
Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. In terms of
regions, APAC is expected to be the biggest market in terms of revenue contribution,
while emerging economies such as Middle East and Africa (MEA), and Latin
America (LA) are expected to experience increased market traction with high
CAGRs, in the due course.

MarketsandMarkets is a global market research and consulting
company based in the U.S. We publish strategically analyzed market research
reports and serve as a business intelligence partner to Fortune 500 companies
across the world.