Former Groupon exec joins Social Reality board

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SANTA MONICA, Calif. — Social Reality, a developer of platforms for social and digital advertising, has elected Malcolm CasSelle to the company's board of directors.

Most recently, CasSelle was the CEO of Mediapass, a company that provides paywall technologies to enterprise content publishers. Prior to Mediapass he was the CEO of Xfire, an online gaming social platform. He also launched and built Groupon operations as part of its joint venture in China with Tencent where his responsibilities on the executive team included sales, marketing, operations and the P&L.

"Social Reality has a strong offering to brand advertisers who wish to target the growing audience of customers who spend their time on social media. I look forward to bringing my expertise to the company as they enter their next stage of growth," said CasSelle.

"There are not many entrepreneurs who have had the chance to scale companies from small teams to thousands of people, and Malcolm has done that. We are looking forward to leveraging his expertise with fast growing technology companies as we continue to grow our business," said Christopher Miglino, CEO and co-founder of Social Reality.

CasSelle received his BS in computer science from the Massachusetts Institute of Technology and his masters in computer science from Stanford.