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Many 2011 social media predictions include the emergence of Business to Business (B2B). Some predictions have gone beyond just B2B to focus on corporate B2B social media. I agree this is a huge growth area, but there are several significant barriers that may push the realization of this prediction to 2012 or beyond.

Social media’s most powerful use is the ability to converse. I don’t see many conversations happening on corporate or even mid-sized business Twitter accounts, and that spells big issues with making B2B a growth area.

Three problem areas to consider:

Fear that brands are too valuable to link them to a social media account.

Conversations aren’t happening (pretty much the death of any value to social media).

Any connections made, aren’t between decision makers.

These are three considerable barriers to corporate and mid-size B2B growth, so let’s consider each issue.