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Marketing Automation and Social Selling

Social Selling is no longer a new buzzword, instead of introducing a completely new idea to people when talking about it we are simply discussing another technique for hitting targets. Marketing Automation and Social Selling are both far more powerful when combined with one another. With Marketing Automation now affordable for most SMEs it’s the perfect time to illustrate how the two go together. Continue reading →

1. Who wants to know how much an online review is worth?

The power of social sharing and online reviews has been highly disruptive to the practice of reputation management. Access to a huge amount of information, opinions and experiences is at the fingertips of anyone with an internet connection. Both solicited and unsolicited feedback now finds a huge audience. The changing nature of reviews as they’ve moved online has required us to step back and re-evaluate what we know about our customers.

In the digital age which we find ourselves in it’s very easy to get the feeling everything can be done via email, phone-call or over a GoToMeeting or Skype call. You’ll see a lot of content on this blog about the virtues of Marketing Automation and Personalisation. When these tools are used correctly you can give potential customers and clients a highly personalised experience. When you use Social Selling correctly your client will feel like they’re buying from a person rather than a faceless business. But does all of this completely replace face-to-face meetings?

The answer is simply that it shouldn’t. There is no better way to get a feel for a client or customer’s motivation, character and enthusiasm than in a face to face meeting. For many businesses this may not be viable but equally for many, especially B2B, this has until recently been a completely necessary part of working out a deal or closing a sale. Naturally there are downsides to face to face meetings, they take more time and will often require you to travel. One of the reasons many small businesses prefer digital alternatives is to keep costs lower and save man hours. Continue reading →

We’re all familiar with the idea of ‘Brand.’ Creating something unique and recognisable about your business that people associate with it, this directly correlates to being remembered and trusted. Building your Brand gives your business an identity of it’s own, something your customers and prospects can identify with. When done correctly your Branding should invoke feelings of trust, turn customers into fans and be recognised simply from a logo or catchphrase. Whether you’re B2B or B2C having a strong Brand is key to ensuring your businesses success.

Client review:

from Andy Stanton, Bluefuse Systems

I attended one of Rob's Social Media Workshops today. I was very impressed with the amount of knowledge Rob managed to impart over a period of 4 hours - actually it seemed like a couple of hours, not 4, which I think is a reflection of the degree of engagement achieved.
He is doubtless quite an authority on the subject, covering a broad range of social media areas and answering impromptu questions with clarity, clearly based on a good deal of expertise. I'd highly recommend Rob to those who would like to understand how to harness "Social Media" for commercial benefit. ..... Read More