Fill More Requests.

A decentralized approach optimizes fill rates at a device-level to drive unprecedented revenue.

Holistic Yield

Management

Intowow decentralized intelligence is built to request ads from the most appropriate demand source. The yield engine manages even the largest demand sources – MoPub, FAN, AdMob – in order to seek out the most valuable option.

Programmatic

Optimization via

Decentralized AI

For automation to generate as much value as possible, yield must be optimized on a per-user basis. Decentralizing system communications optimizes serving sequencing for each user, while a waterfall structure treats every user the same. A decentralized AI approach also automates the processes of yield optimization – most waterfall structures require manual adjustment every 24-48 hours. Saving labor costs, serving unique users, improving reporting and data, and increasing fill rates is the clear path to yield optimization.