That is the skewed logic of gun advocacy group, Political Media, the creator of Gun Appreciation Day.

With the snappy title, “What Would Django Do?” the president of Political Media, Larry Ward, says that he also plans to form a non-profit of the same name, though he has not checked into copyright infringement, according to The Hollywood Reporter.

“We’ll cross that bridge when we come to it,” Ward said. “We’ll make sure we aren’t violating copyrights, and if we are, we’ll have to change the name. But Django is perfect for what we’re trying to do, which is to promote gun rights to minorities. We’ll tackle the issue on the Democrats’ own turf.”

I’m assuming the “turf” that Ward is referring to are Black voters who overwhelmingly vote Democrat.

Maybe what Ward is failing to realize is that more guns on the streets means more Black people in jail — or dead.

But they want to market guns to our communities using the likeness of an unhinged freed slave?

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Maybe Ward is also forgetting that the last time Black people –specifically the Black Panther Party — proudly and publicly insisted on carrying guns, President Ronald Reagan signed the Mulford Act — the most pivotal gun legislation this nation has ever seen — into law to prevent it.

And though I’m sure Ward thinks it’s cute and witty, unless he secretly wants stricter gun laws, he’s going to be his own agenda’s worst enemy.

Go ahead, Mr. Ward, keep selling the visual of a vengeful, freed slave killing White people and burning down White supremacy to Washington — see how far that gets you.

This is not Ward’s first time making headlines in the gun debate. He recently generated a storm of criticism when he suggested that Dr. Martin L. King, Jr. would appreciate Gun Appreciation Day falling within a few days of his birthday when the country generally focuses on his non-violent message:

“I think Martin Luther King, Jr. would agree with me if he were alive today that if African Americans had been given the right to keep and bear arms from day one of the country’s founding, perhaps slavery might not have been a chapter in our history, Ward said in a appearance on CNN .”

Besides being a complete misrepresentation of his passive, conciliatory message, and regardless of which side one falls on the gun debate, I believe Dr. King would be more interested in determining — in the cases of both Ward and Tarantino — how long do White men plan on using slavery for their own financial benefit.