A CNN article published Tuesday evoked racial stereotypes in describing Freddie Gray, a black Baltimore teen who died in police custody, with irrelevant details about his mother. In contrast, the outlet didn’t include the background of any of the six officers charged in this death. To hold CNN accountable for perpetuating harmful racial stereotypes, The Representation Project sprung into action with a #NotBuyingIt campaign. Within three hours, CNN had removed the description.

The April 19 death of Freddie Gray made him a symbol of the black community's distrust of police. His name is now invoked with those of Michael Brown in Ferguson, Missouri; Tamir Rice in Cleveland, Ohio; Eric Garner in New York; and other black men who died during encounters with white police officers.

Article on network's website called man who died in Baltimore police custody "the son of an illiterate heroin addict" CNN president Jeff Zucker on Tuesday apologized to staff for a controversial story on the network's website Monday that called slain Baltimore resident Freddie Gray the son of an "illiterate heroin addict."

Year round, individuals like you call out companies for their stereotypical advertising and merchandising with #NotBuyingIt. Others quickly join, and together we create a groundswell that holds companies accountable. We've gotten major companies to apologize and remove harmful ads. Check out some of our past wins below!