Its purpose is to protect and enhance the ecological and esthetic environments of the City of Greenville. Proper landscaping benefits the City by reducing soil erosion and storm water runoff, glare from vehicles, wind, noise, dust, and other offensive conditions. Furthermore, landscaping buffers and screens incompatible land uses, maintains and enhances the character of neighborhoods, serves to attract potential developers to the City, and generally creates a safer, more attractive and more pleasant living and working environment for all the residents of the City of Greenville.