Apolinère Enameled (Apolinère émaillé)

Marcel Duchamp challenged traditional definitions of art with his controversial readymades, produced between 1913 and 1921. The readymades were mass-produced items, some slightly altered, that Duchamp presented as works of art. In 1964, Duchamp and his Milan dealer Arturo Schwarz produced a limited edition of replicas of the original readymades, most of which had been lost.

Duchamp modified the wording in this advertisement for Sapolin Enamel, a commercial paint, to reference his friend, the French poet Guillaume Apollinaire.