Why brokerages need to partner with agents to market all their listings Do you run a real estate brokerage? Handle the marketing for one? If yes, you’re probably now asking yourself, “Why should I care about marketing a listing? That’s the agent’s job.” If the agent wants to sell the property, they’ll put out the ...

Virtual reality, big data, Facebook advertising, marketing automation… Those are just a few of the new marketing trends emerging in today's wildly competitive real estate landscape. If your brand is going to stay relevant, your marketing strategies and processes need to adapt accordingly. One broker owner aptly sums up the need for innovation (in our ...

Marketing Automation is poised to dramatically change how real estate brokerages promote their listings and their agents and ultimately improve their marketing effectiveness, according to the most recent Thought Leader Survey that Imprev conducted. More than 200 leading real estate franchises and independent brokerages, who collectively handled more than one-third of all U.S. residential real ...

We recently surveyed the top real estate executives across the nation about what we believe will be the hottest new technology for 2016: Marketing automation. With nearly one third of the brokerage industry already using some form of marketing automation to promote their listings, another third are planning to implement marketing automation next year. One ...

Playwright Alan Bennett wrote, “A book is a device to ignite the imagination.” Taking a look at Amazon’s recent list of its best books about business and leadership provides plenty of opportunities for you to light your creativity fuse. The latest trend: Two of the top ten books specifically recognize the role of women in ...

Although the real estate industry has been in a slump, there is hope for real estate businesses in the future. We’ve seen moderate growth as we’ve begun to recover from the 2008 recession, and continued moderate growth is predicted over the next few years, with four key factors either driving or in other ways affecting ...

Understanding the history of the real estate industry and taking a glance at how it got to where it is now can help brokers and agents be better prepared for what lies ahead—and to be reassured that when there is a fall, it’s usually accompanied by a rise. A brief history of the real estate ...

In no way do we want to throw our hat in the ring and join the untold number of experts—investors, advisors and economists—who forecast interest rates. We’ve been in the real estate business long enough to know that interests rates fluctuate. That’s not earth-shattering news to anyone. We’ve also been around long enough to know ...

It’s a mobile world, a social world, a me-first world. Above all, it’s a tech-driven world, because it’s technology that enables all of the mobile devices, social media and customer-centric expectations. Technology is now so pervasive that I’m not sure there’s an industry that can’t benefit from it in some way, including real estate. Yet, ...