Category: webinar

The Internet has removed our need to leave the house, or to be confined to one specific geographical location in many ways. From online shopping to looking for jobs online, to even searching for romantic partners, having the Internet connection can satisfy a wide variety of individual needs, without even having to leave your house or even to get dressed. Receiving an education is also something that can now be accomplished solely from the comfort of your home.

Many thousands of online courses exist, teaching an almost endless number of skills. CoursesforSuccess.com is just one such website that has hundreds of courses to help improve your professional skill set, allowing you to become a much more attractive option to potential employers in your field.

Previously, online courses were seen as a scammy way to get a few hundred dollars out of people. Now, there’s a wealth of courses online that have been carefully curated by professionals who wish to share their expertise. Even then, there are several accredited universities where advanced degrees can be earned almost entirely via online learning. There is new monitoring technology that allows for secure exam rooms even when testing is done via computer.

In addition, more and more learning establishments are taking their credentials online to serve a wider range of students.

There are numerous benefits to choosing to learn online as opposed to having to go to a dedicated school, such as:

Course Flexibility

Many people choose not to seek higher education because they simply don’t have enough time between the jobs they need to be at and the family they have to spend time with. This alone has been one of the major roadblocks people face in upgrading their skill sets. Simply put, a lot of people cannot take time off of work to pursue education and still support themselves.

Learning online allows you to control when you learn, where you learn, and at what pace. Lessons are pre-recorded so you can view them at any point in your day and in a place where you feel most able to actually absorb what you’re learning.

Increased Access to Support

Since the entire framework of the course is structured digitally, getting in contact with tutors or your instructors is made exceptionally easy, as most platforms have these features built-in. The better online learning sites have live chats where you can receive instant help with any problem you’re having with a specific course, while any reputable one will at least give you all the information necessary to send an email.

Nearly Unlimited Options

Real-life universities and schools can only offer programs for courses they know they can fill the seats for. They have to pay for the teacher, the space, and of course, for the maintenance of the said space. This means there’s a rather limited course selection at any brick-and-mortar institution, since there’s practically no incentive to offer niche courses when you could be filling lecture halls instead.

This isn’t the case with online learning. Since material can be pre-recorded either in video or text format and preserved indefinitely, there’s a lower initial cost in making a course and very little as far as keeping that course on offer. Photography lessons, niche programming languages, or even things like reading body language can be offered by these websites as there’s no pressure to fill seats. Therefore, the amount of things you can learn is of a much wider variety.

All of these points, plus the fact that you won’t be spending resources getting to and from a set location, mean online learning is a very attractive way to boost your resume or to learn practical skills.

Live video content has been around for a while but has now been incorporated into a number of different popular social media platforms such as Facebook, Instagram and YouTube. Streaming content online is a great way for brands to share meaningful information to users and connect to a larger audience. Including live video broadcasts on these social media sites can make your brand seem more relatable and accessible to potential customers.

The live video features on Facebook and Instagram are useful not only because they reach more people but they also give users a chance to interact with you in real time. People can write comments or ask questions and you can respond as you are seeing them during your live stream. This real time communication can be essential to converting customers and getting people to be more engaged with your brand.

One of the biggest benefits of a live stream is that it can give you a chance to educate users about your brand and what your company is all about. You are able to promote your company in a more personal way and make sure that people are listening and will hear your message. The content can be more rich and entertaining in a way that people will be more inclined to respond.

Live streams are also useful at conveying a sense of urgency to help convert people into becoming paying customers. You can talk to customers about a limited time offer or a particular promotion that you want them to take advantage of during the course of the video. Users might be more interested in converting with the longer and more informational content of live streams rather than a quick ad.

Live streaming allows you to communicate directly to people and the more live stream videos you create, the larger the audience you can reach every time.

Webinar Overview
So, I got to hear Joe Pulizzi of Vertical Measures speak today in a Search Marketing Now webcast. Content marketing and link building can be confusing to people as there are certain things to keep in mind:

Keep your customers in mind. As Joe put it, don’t just talk about yourself. After all, people aren’t searching for a marketing pitch! They want answers.

Marketers are becoming publishers but many are doing a bad job. Their main problem is they have a difficult time separating self-promotion with their ability to provide useful content.

The secret to success is not really a secret at all. Most marketers will tell you the key to success is to be an expert in your niche and to dedicate content to customers.

These tips are a lot easier said than done – especially with the third point. So, what are some ways you can be more innovative with your content marketing? Joe provides a list of ideas to “steal”!

Steal These Ideas

Create as much content as possible relating to your niche

Incorporate a helpful video series

Use Twitter as a channel for providing tips

Develop a web or mobile application that is educational and helps solve problems

Share a series on SlideShare

The Big Idea About Link Building

Don’t mix link building with lead generation!

Here’s a good starting point: find a handful of top blogs in your industry. Read them, stay up to date and comment to build a presence. Like I said before, these things aren’t really secrets. The real secret is how to keep consistent and measure your progress.

Midweek already. Yesterday’s webinar with Gord Hotchkiss of Enquiro and Connie Stack of WordStream was about PPC Keyword Research and the B2B Buyer.

My favorite analogy that Gord used was that keyword research is best utilized when you do both quantitative and qualitative research. A quantitative strategy can be compared to looking at your dashboard and monitoring your speed as you drive. A qualitative approach would be more like looking outside your window. So in the end, effective keyword research (and driving) consists of both these techniques!

Connie mentioned a good point in her own experience with WordStream. Instead of just focusing on pushing their products/services, WordStream is also interested in the user experience, such as queries like “frustration with AdWords”. As buyers look for a proper balance in their search, it’s important for sellers to find an equilibrium point in understanding the user experience.

If you’d like to learn more about keyword research and read more about the fascinating eye tracking studies, Gord has a free PDF of his new book available for download on his site.

If you have an SEOmoz Pro account, you can submit your site for review and they just might include it in one of their upcoming webinars. There were about 100 people on the call and it was nice to see something different – analyzing user submitted websites. It’s a change of pace from other webinars who use Zappos and other big companies that make it hard for small businesses to relate to.

Definitely learned a lot from today’s webinar. Very useful info and I’ve bookmarked some tools for future research. These are definitely some things that you want to consider looking into:

The favorite part of these webinars is the Q + A section. I found it helpful that Rand Fishkin provided links and resources during the call. The chat box also allows attendees to directly communicate with each other. An hour and a half is a bit long for a webinar but I’m definitely looking forward to more helpful resources.

The topic of yesterday’s webinar was social media and email marketing presented by Peggy Hatch with Blaine Mathieu. With the emerging world of social media, email marketing efforts can easily get left behind. While there are problems with email marketing, the solution may lie in combining it with social media efforts.

The Problem with Email
My favorite point that Blaine brought up was the email is the first form of social media. Remember how excited the world was when email peaked? Who could forget the classic, You’ve Got Mail? After all, when we want to share something with friends or family, a majority of us jump to email. According to marketing studies, only 22% of internet users use social media sites to share, while a majority still rely on email. When utilizing email for marketing campaigns, marketers have problems knowing where to start and how to properly integrate email into their overall efforts.

Social Media Sharing is the Answer
According to researchers, social media is not slowing. the growth of social media is not slowing. In fact, 8 out of 10 marketers agree that these sites are a great place to extend their reach. Why not create a dynamic duo of social media and email marketing? In a simple but effective example, Mabel & Zora sees sharing opportunities in their email campaigns. In all their emails, they provide social sharing opportunities where users can share with their friends. Maybe this means posting a coupon deal on their Facebook. In turn, their friends can share with their own network via Twitter, blogs, etc. As this webinar showed, the reach of email is wide reaching. Marketers can benefit from incorporating social media efforts in their emails and users will get an enhanced experience.

We love TopRank Online, so I was thrilled to catch a webinar with Lee Odden this morning. The topics were of new strategies to make better use of SEO tactics in online press releases and vice versa. So much to absorb in 1 hour and there was little time for questions at the end. Anyways, here are some important things that I took from the presentation:

Starting out with SEO Basics
As Lee puts it, “If content can be searched on, then it can be optimized for better performance in search”. However the definition of SEO is changing nowadays. You can make the most of your resources and you can also optimize your video, images, and even audio. As always, we emphasize that this is possible through relevant content and links. They are your friends and don’t forget it!

More SEO Tips
– After you have compiled a keyword glossary, use a keyword tool to target your audience more efficiently.- Keyword placement is up for debate, but Lee recommends that the important ones are placed upwards towards the top
– Optimize your content for your readers first. Then, you can go back and make adjustments to make it more search engine friendly. (Doing it the other way around!)
– Don’t overlook the importance of using keywords in the title, subheading, and text body. The title is the most important place for your keywords to be. At the same time, you don’t want your content to be overflowing with keywords. It helps to use variation and synonyms to make your piece more visually appealing and easier to digest. In a normal 500 word press release, you’ll want to use a targeted keyword around 2-4 times.

Making a Press Release Work
Traditionally, you may think that a press release is just a type of announcement. An online press release is so much different, in that you can do more than just pitch a message or event. You’ll want to inspire a call to action, whether it is having readers click through to your website, add you on Facebook, or make a call. You can direct them to a landing page for optimization analysis. Think of a press release as more than a one-time thing. A credible piece may be passed along by journalists, readers, and bloggers. With your links in place, a press release can be a very valuable investment and asset.