InTransition Podcast

The hardest part about telling stories for Government

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews leading experts in public sector communications from policy makers, to agencies with government clients, to journalists and technical specialists. The world of communications is changing, be part of the transition.

In this week's episode of InTransition, we interview
Mandy Gyles. Mandy has over 25 years’ experience in the
communication and media industry. Mandy started her career as a
reporter for the Australian Broadcasting Corporation. Mandy moved
into the role of Communications Officer in the agricultural
industry. She moved through various roles in PR, media and
communication. Mandy worked for the Department of Agriculture and
as Public Affairs Officer for the Australian Centre for
International Agricultural Research. Mandy has now ceased working
in-house and has become a Media and Communication Consultant for
her own company. Her recent clients include Capital Metro, SBS
Radio, International Crops Research Institute for Semi-Arid
Tropics, and the Australian Centre for International Agricultural
Research.

In this episode, you will learn:

4:10 What makes a good reporter?

5:25 What are the hard things about telling stories about
organisations?

6:52 How do we improve public sector storytelling?

8:45 What is the way forward to overcome the risk to tell
stories?

11:11 What tactics do you use to tell the senior management that
the risk of telling stories is mitigated?

12:40 What are the obstacles for doing well in government
communications?

19:32 What are the biggest challenges for public sector
organisations to create a publishing mentality?

22:15 What does it take to tell good stories about research?

23:45 The changes in the way stories are told in research
communications

24:57 What is the best story you have ever told?

30:13 What do you see is in the future and what advice can you
give to the public sector?

About the Podcast

Presented by David Pembroke of contentgroup, InTransition is a weekly podcast dedicated to the practice of content communication in the public sector. Every week David interviews a leading expert in this area, ranging from government communicators to journalists to agencies working with public sector clients.