Xolo Goes Unconventional; Ready To Launch New ‘Omega’ Smartphone Series on Twitter

It's been quite an unconventional route to launch a new smartphone on Twitter, but looks like Xolo is ready to break the norm. Xolo has announced that it will launch its forthcoming smartphone on Twitter. To be called as the OMEGA event, the company is unveiling, briefing, and will also take up Q&A session round on Twitter.

Today, Xolo has sent an invitation for the Twitter launch of its new smartphone that will be flagged off by Xolo co-founder and director Vishal Sehgal and business head Sunil Raina. Yes indeed, this is for the first time the Indian smartphone maker would do a live event on Twitter, instead of inviting media to a posh 5-star hotel.

Sure, launching a new series would definitely help the brand to penetrate in more markets. As of now, there are no details available on the specs or the price range of the forthcoming smartphone series. Hopefully we won't have to wait too long to find out.