Today my sandwich came with these Heinz ketchup packets with cute little designs on them, part of an insidious plot to sell more ketchup.

I especially like the one where the bowl of fries is grabbing the bottle and shaking it onto themselves. Underneath each design is a student’s name and school. Turns out it’s part of a Heinz packet design contest for schoolchildren. Kids get some name recognition (and $1,000), teachers get a free lesson plan (and $1,000 in art supplies), and Heinz gets to infiltrate the minds of K-12 students (and give schools $1,000 of their ketchup). Wins all around. [KetchupCreativity]