Dunedin

We developed this brand from the ground up, identifying the personality of Dunedinites and communicating the city's unique characteristics through local storytelling.

Brand Development

Online Video

Nationwide Brand Campaigns: Online, Billboard, Press.

Website Creative Direction

Torpedo7

We managed the merger of R&R Sport and Torpedo7 to create New Zealand's largest outdoor sports retailer. The initial project involved developing a brand strategy and brand positioning followed by the development of a new brand and a merger campaign. We also created a TV commercial to leverage Torpedo7's sponsorship of Emirates Team New Zealand in the America's Cup.

Emerson's

Emerson’s have been crafting beer since long before craft beer was a thing. The recent explosion in the craft beer industry meant they needed to rethink their brand and their position in the market after 23 years of brewing.

We went back to the start with the brand and created a new tone of voice that was a mix of the self-depreciating Dunedinite and Richard Emerson’s unique sense of humour. We then redesigned all of the packaging, making sure we honoured and referenced the past, and told the many great stories that had never been told, like the fact that the profoundly deaf Richard had named Bird Dog IPA after his favourite Verlaine's song.

Emerson's won the Trophy for the best packaging at the NZ Brewers Guild Awards.

iD Dunedin Fashion Week

We have worked with iD Dunedin Fashion Week for over a decade, helping establish it as the world renown event it is today.

Brand Development

Promotional Material

Event Programmes

Audio Visual Creative Direction

Dunedin Airport

Research found that travellers are often in a state of anxiety. We developed a clear and concise brand style that used humour to help customers relax and make their trip easier.

We created an immersive Dunedin experience for travellers as they step off the plane by filling an airbridge with panoramic images and sounds from Tunnel Beach.

Brand Strategy

Brand Positioning

Brand Development

Advertising

Photography

Toitu

​Logo development, launch campaign and promotional material.

Escea

We have taken Escea from a brand that sold metal boxes to one that sells the emotional benefits of fire in your home.

Brand Strategy

Brand Development

Brand Advertising

Stoke

We developed the brand strategy, naming, logo and visual style for Stoke.

This work was awarded 'Best New Brand' at the TVNZ Marketing Awards.

OCHO

OCHO asked us to redesign their craft chocolate packaging, which led to significant growth, and not just in our waist-lines.

We won the 'Best Packaging' award at the inaugural New Zealand Chocolate Awards.

NHNZ

Proposal development for new interactive children's television channel ZooMoo.

Bay Rd

We designed this reusable packaging for Dunedin company Bay Rd, jars can be returned for a discount on your next, or refilled. Good for the planet and good for you, the peanut butter is pretty damn tasty too.

Bee Card

We developed the naming and brand for the NZ Regional Ticketing System. The card is a simple swipe-on swipe-off ticket system for bus users that can be used in multiple regions within New Zealand.

Antidote

We helped define and create a new approach to pharmacy where the best of nature and science meet. Natural remedies with evidence to back them up sit alongside clinically tested medicines from the pharmaceutical industry.

We developed this brand from the ground up with brand strategy and company naming right through to the creative direction of the store fitout and everything in between, including website, packaging and launch campaign.

Pacific Aerospace

​This Hamilton based aircraft manufacturer came to us for a full company rebrand and the renaming and repositioning of their utility aircraft. This involved master brand logo, aircraft logos, plane livery, promotional material, website and creative direction of a photoshoot in the highlands of Papua New Guinea. Soon after completing the rebranding they were sold out of planes for the next two years of production.

Writers & Readers Festival

We developed a new brand for this festival using only typographic elements to reflect the festivals focus on the written word.

Daniel Belton

De Novo

Gallery brand development.

MOA Beer

​Point of sale promotions.

Orbus

We developed the brand, information and timetable design for the Queenstown bus network. Passengers more than doubled in the first month after the launch of the new brand and timetables.

Land Transport Safety Authority

Australo

​Nanotechnology instrumentation.

Brand Development.​

Company and product logos.​

Dunedin Fashion Incubator

Brand image.

Insiders Dunedin

We developed the Insiders Dunedin concept during the Dunedin Brand development, as a way to uncover the hidden gems of Dunedin through locals sharing their insider's tips and stories. Naming, website concept and brand development.