Isabellenhütte expands its local presence in China with a new office in Shanghai

Dr. Heusler (Managing Director) and Ladislav Varga (Head of Sales Asia) at the opening of the new office in Shanghai

Shanghai, 6 July 2015

Isabellenhütte Heusler GmbH & Co. KG is expanding its regional presence in China and enlarging its Shanghai branch. The positive growth in the company’s precision resistor, power resistor and precision measuring technology divisions and its growth strategy in relation to the Chinese, Japanese and Korean markets mean that Shanghai is an ideal, central location. At the same time local sales support requirements are growing.

Since the beginning of the year the company has been expanding its component distribution network in areas such as China and Southeast Asia. With its current 14 local distributors in China the requirement for regional sales support is growing. For this reason the team surrounding 37-year-old Ladislav Varga, Head of Sales Asia, has been strengthened by two field application engineers and a sales engineer. Further expansion is planned. In order to ensure fast local supplies, a local storage facility has been established and the supply chain processes have been automated.

The new office is prestigious, central and has the best possible links: Hongwell International Plaza, Tower 2, Room 802, 1602 Zhongshan Road (W).