Tui Blond - Vortex / Bikini scientist - (2011) :30 (New Zealand)

Yeah, I have a question. Is that "vortex" neck as stupid as this ad is? "Fully release the lager taste", you're just agitating the beer by a faster pour into a glass (which by the way, nobody uses), aren't you? Or is it to help chug beer faster? My bet is that this novelty bottle will vanish just like the "ice" beers of the 90s did before it.