Oscar Wilde

We were asked to help increase sales of Penguin Audiobooks by convincing readers that listening to audiobooks can be as good as listening to the authors themselves. Taking the iconic figures of William Shakespeare, Mark Twain and Oscar Wilde, we merged realistic depictions of their appearances with the shape of headphones, implying that the writers would actually be whispering into the ears of whoever wore them. In less than a week after the release of our ads, awareness of Penguin Audiobooks had increased by 15% and sales had also gone up by 7%.

Credits

Art Director

Rohit Devgun

Talha Nazim

Deputy Art Director

Nobin Dutta

Copywriter

Talha Nazim

Rohit Devgun

Creative Director

Talha Nazim

Rohit Devgun

Executive Creative Director

Ashish Chakravarty

Chief Creative Officer

Prasoon Joshi

Advertising Agency

McCann Worldgroup India

Digital Production Company

Lamano Estudio

Planner

Bhakti Malik

Brand

Penguin Audiobooks

Client

Penguin Books India

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