DigitalMR at IIeX Europe 2020

DigitalMR once again participated in the IIeX Europe event organised by Greenbook, that took place on February 25th and 26th in Amsterdam.

Sophia Papagregoriou - Commercial Director of DigitalMR, attended the event where she presented 'Asking and Listening: Integrating Solicited and Unsolicited Customer Opinion' on Day 1.

"Over the last couple of years we are observing a shift towards combining multiple sources of data such as survey results with social intelligence along with sales from retail measurement reports. The rise of social media and artificial intelligence made this shift possible but not all is straightforward. Unstructured data analytics is new and it is challenging for brands to figure out if the data is of high quality and thus to be trusted and actioned, or if it could lead them to bad decisions, harmful for their business."