THIS IS a fantastic time to be creating new products and bringing them to market yourself! The opportunities for simple ideas that offer clear benefits to the consumer are endless. Consumer spending accounts for 60 to 70 percent of the U.S. economy, even during economic slumps, and 40 percent of consumer spending is discretionary-driven by desire, not necessity. Dreaming up ideas for consumer products can be a lot of fun. But your simple idea doesn’t have to be for a consumer product.

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