“With the interest in Australian wine from the Chinese market continuing to grow, we expect the numbers of Chinese guests on our tours that include wine regions to increase year-on-year,” AAT Kings’ spokesperson said.

“As evidence of this trend, vineyards are producing products and marketing directly targeted at the Chinese market. Penfolds in the Barossa Valley is packaging wine in red packaging and themed packaging such as their ‘Year of the Rooster’ bottle for ‘Max’s – The Promise Shiraz’.”