Qualton Diseño: Generating Business Through WBEs

Qualton Diseño is a Mexico City-based graphic design company founded in 2012 and certified in 2016. Its director and founder, Gabriela Sierra, recognizes that the biggest values they´ve received from the WEConnect International certification are the business knowledge and the network of contacts among certified women business owners.

Through WEConnect International, Qualton participated in a Meet the Member event with Marriott International where certified women-owned businesses were allowed to display their products and services. As a result, Gabriela signed contracts with Lorena Garcini, Francia Martínez, and Victoria Tostado, generating a net increase of 5% in their sales. Qualton has also entered several corporate RFPs and is in talks with some of them.

Gabriela participated in the P&G Training Program provided through WEConnect International and, in her own words, “my selling speech got perfected through the program, which has allowed me to better highlight my company’s quality service and experience. As a result, I hired a community manager and have started promotional campaigns through Google, which allows us an easier and more organic approach with our clients.”

“Every day I face new challenges, either human, financial, or client management-related. I know I can’t put my guard down. I have to be proactive, seek solutions and alternatives, and find new ways of doing things, always exceeding my clients’ expectations. WEConnect International has allowed me to gain a wider business perspective, know what corporations want, and how to grow my company. My biggest satisfaction is knowing that, through my point-of-sale products, my clients can attract more clients and increase their sales.“