International Design Guild Calls on Members to “Focus” on Dominating
in 2015

Members challenged to leverage today’s innovative technology and
tools made available through the Guild to enhance the customer experience

January 20, 2015 08:30 AM Eastern Standard Time

MANCHESTER, N.H.--(BUSINESS WIRE)--International
Design Guild (IDG), the luxury division of CCA Global, the nation’s
largest flooring cooperative, today kicked-off its 2015 Summit at the
Mandalay Bay Hotel in Las Vegas, NV. IDG executives will call on members
to “Focus” on dominating the luxury space in 2015 by leveraging the
best-in-class tools that have been made available through the
International Design Guild.

According to IDG President, Krista Eliason, “We’ve spent the past few
years outlining strategies that would allow us to rise above the
competition and we’ve invested in innovative programs to enable us to
continue to dominate the luxury space in our industry. This year, we’re
encouraging our members to leverage these tools -- from our innovative
designer program to our unmatched digital marketing programs –to ensure
that they gain market share.”

At the Summit, IDG will reveal the makeover results of its tremendously
successful Design for a Difference program. “The Design for a
Difference program allows our members to focus on building community
in their towns. It allows our members to position themselves as the
business leaders in their communities who care and use their knowledge
and resources to change lives.”

She adds, “This year’s participants exceeded expectations to create
beautiful yet functional spaces for all the winning charities. They
rallied their communities to get involved and it has been a truly
transformational experience. We look forward to inspiring more members
and designers to participate in the program next year.”

Building upon the foundation outlined in 2014, IDG will highlight the
success of its comprehensive digital marketing strategy and focus on the
evolution of the program this year. The strategy remains to leverage
best-in-class technology to provide localized websites, syndicated
social media content and personalized designer profiles.

Eliason concludes, “The executive team at IDG is committed to helping
members focus this year on leveraging the strategies we’ve outlined for
them in the past. We want to see all members leveraging the powerful
tools available to them to help them grow their businesses and to become
dominant players in the luxury space.”

IDG is the luxury division of CCA Global Partners the nation’s largest
flooring cooperative. IDG focuses on making customers’ interior design
ideas come to life through art, beauty, design and creativity. Customers
(consumers, designers, builders and architects) want to work with us
because we help transform spaces that create incredibly happy customers.
Inherent in the DNA of every IDG showroom is our ability to bring our
clients a personalized customer journey.