What are the different types of actions?

User to User: Peer to peer actions are between two users. Examples could include: "Pay for Services" or "Transfer Money" or "Tip" or "Thank" or "Upvote"

User to Company: User to company actions are when your customers purchase something from your company. "Listen" could be an example of a user to company action for a music platform when a user pays in branded tokens (for example 10 Branded Tokens) for streaming a song.

Company to User: Company to user actions are typically when your company wants to incentivize and reward your users for taking certain actions, or to celebrate them. Some examples include: rewarding your users for loyalty, celebrating their birthday, thanking them for taking certain actions.