June 2016 Archives

June 4, 2016

One of the best ways for a business to get additional links and exposure to to host a local event. You can do this when you host a workshop, training event or even participate in one hosted by another organization. Not only will this give you immediate offline exposure, you will also have the possibility of some hard links. Here are few:

Event listing

The easiest way to get links is to get listed on the many event listing sites online. As long as you have legitimate organization that is hosting an interesting event, you will definitely get listed. Many of the event sites require a simple form consisting of an event title, description, when and where the event takes place, and of course, a URL for more information.

Difficult domains

There are some domains that are very difficult to get listed on for some businesses. These are usually major newspapers, tv and radio stations. Hosting an event and telling them about it and inviting them is a way to get those links and coverage from their events sections.

Geo links

The hardest links to get are local relevant links. There is nothing better to help local search rankings than getting listed in a local newspaper. A local event appearing in a local newspaper is a nice way of getting those links.

Root domains

Not only are links important, but more important are the number of linking root domains. This metric can go a long way to increasing the authority of your website. Hosting an event means you can get a lot of links from otherwise difficult to get sites. In some cases hosting an event is the only way to get listed.

June 30, 2016

If you run an online business, then you might be wondering how to implement an effective search engine optimization strategy so that you can get more targeted visitors to your website. But search engines are always changing their algorithms, and you must keep up with the latest trends if you want to rank well. A good search engine optimisation agency will tell you how the popularity of mobile devices impacts your SEO efforts.

Mobile Friendly

The goal of any search engine is to provide users with the best possible experience. Because more people are now surfing the web from their mobile devices than ever before, search engines favor websites that are mobile friendly. So, any search engine optimization agency will tell you to ensure you have a mobile version of your website when you want to rank on the first page of any search engine.

Efficiency

Many mobile devices have limits placed on how much bandwidth they can use in a given month. Websites that have a lot of graphics and videos can quickly cause mobile devices to reach their data limit. So, if you want the mobile version of your website to rank well, then you must take steps to ensure it does not consume too much bandwidth.

Final Thoughts

No matter how tempting, you must never overlook the importance of optimizing your website for mobile devices if you want your SEO efforts to pay off. A search engine optimization firm will help you stay informed about the latest mobile trends so that you can get the best possible results.