Actual Humans

CLIENT: Century 21 – TV, Digital Video, Print

Century 21 tasked us with targeting consumers and agents with an anthemic campaign that inspires people to use an actual human, instead of the trendy websites and apps that have flooded the real estate market. The story was told to homebuyers and home sellers through broadcast and digital video. Broadcast focused on the 'why', and digital video takes a more intimate look at the 'who'.