The Changing Music Industry

It’s hard to make money in the music industry today. Record sales are down 50 percent since the introduction of peer-to-peer file sharing more than a decade ago. But paid streaming sites like Pandora, Spotify and the newly launched Apple Music are proving that people are willing to shell out cash for music once again. Whether the music industry is willing to pass that cash onto musicians is another issue. Pop icon Taylor Swift’s recent scuffle with Apple recently reinserted artists’ struggle for royalties into the public consciousness. Keith Hatschek is a music industry veteran and the director of University of the Pacific’s Music Management Program. He has been covering the Apple-Swift tiff and joins us to talk about the evolution of the music industry.