Energy & Resources

Development of a new foresight architecture

Energy & Resources

Development of a new foresight architecture

The company would like to refocus its trend and environment monitoring function, having been surprised by various new technological and market developments in recent years. Z_punkt starts by analysing the status quo of the trend and environment monitoring function as well as the strategic decision-making processes in the organisation on the basis of interviews and documents. On the basis of Z_punkt’s longstanding consulting experience, comprehensive literature research and selected best practice interviews, alternative options for foresight methodology, responsibility, format and other dimensions are developed. All in all, this results in two alternative process architectures, which are discussed with the wider management team. The department responsible will be supported in implemented the preferred architecture. Among other issues, the search area is refocused and participation in environment monitoring is widened. Parts of the strategy process are also amended to increase agility and linkage with strategic foresight.

Public Sector

Transformation journey following internal restructuring

Public Sector

Transformation journey following internal restructuring

Two departments are combined in the organisation. Initially, there are many reservations. A team event over several days aims to help new colleagues work together efficiently and in a spirit of cooperation. Z_punkt starts by interviewing participants from both units and discovers that there are significant differences in some cases in their understanding of their responsibilities and roles, communication and processes. The transformation journey therefore has to cover a lot of ground. For the team event, Z_punkt prepares a presentation of the future in which participants are confronted with the future conditions facing their business. The future in all its aspects and with all its challenges is brought to life via various media. Using various creative methods, the participants develop a joint picture of their organisation under the new conditions, of their department and of their own role. In doing so, routines are questioned, pragmatic solutions sought, a common objective and a new self-awareness developed. The new department made a successful start.

Energy & Resources

Future competences for transformative growth

Energy & Resources

Future competences for transformative growth

As a market leader, the potential for growth is meagre. It is clear to the commodities supplier that he cannot achieve his growth targets with his current business model and competence profile. He needs to reinvent himself. Z_punkt is tasked with the development of a long-term competence strategy. It starts by analysing the company’s skills. It creates a comprehensive picture of the process competences and functionalities of the various commodities in their applications. This picture is compared with future requirements in current and additional attractive future markets. The result is crystal clear: commodities are needed but are not value drivers in their current form. Z_punkt indicates options as to the forms of processing from which the company can generate greater profits from growth. The company already has various competences in-house and only needs to transfer them to new markets. Others will have to be developed from scratch but are linked to promising synergies across several areas of application. All in all, a new competence strategy is developed with which the company prepares for the requirements of the next 15 years.

Technology & Engineering

Megatrends and Growth Areas for a Technology Company

Technology & Engineering

Megatrends and Growth Areas for a Technology Company

The project was prompted by the customer’s intention to implement a company-wide “radar”, which would map the innovation dynamics resulting from those megatrends of relevance to the customers business operations. The objective thereby was to identify fields of innovation both within the existing core business as well as in adjacent areas. Z_punkt focused its activities on this latter aspect. The project utilised the value creation area approach, which provided the means to structure the changes resulting from the megatrends in clearly delineated search fields. The strategic innovation topics were developed systematically from the megatrends, described in detail, evaluated for market readiness, novelty value and relevance, and then prioritised.

Mobility & Logistics

Customers’ future living environments for a motor manufacturer

Mobility & Logistics

Customers’ future living environments for a motor manufacturer

A global motor manufacturer would like to have a better understanding of his customers’ future living environments. The aim of the exercise is to deduce future requirements regarding product design, sales and distribution formats and brand design. The project design suggested by Z_punkt combines a broad range of foresight methods. Technological trends and possible disruptions were also taken into consideration, as were changing values and alterations in lifestyles. For selected regions, Z_punkt is modelling future trends in income and consumer expenditure. The analysis is producing a large number of implications for the brand, product, services, sales and communication strategy.

Devising processes and methods, analysis of trends, disruptions, values, lifestyles and regulatory framework conditions, modelling future income and consumer expenditure in various regions of the world, deduction and discussion of strategic implications

Mobility & Logistics

Strategic Search Fields for an Automotive Supplier

Mobility & Logistics

Strategic Search Fields for an Automotive Supplier

A major supplier to the automobile industry is looking for growth opportunities beyond its core business. The search field should cover value creation areas capable of being integrated into the existing corporate competencies. Based on competency mapping and a trend analysis within the prioritised value creation areas, Z_punkt identifies and describes a longlist of search field candidates and develops an evaluation criteria catalogue. The aim of all search field candidates is to address value creation areas that will be relevant in the future. The selected search fields are then subjected to an in-depth qualitative and quantitative analysis. The result of the project is an attractive search field portfolio, which will be further expanded by Z_punkt in a follow-up project in the following year.

Chemicals

Future markets for a manufacturer of specialist chemicals

Chemicals

Future markets for a manufacturer of specialist chemicals

Having screened 350 think tanks from around the world, the client opted to work with Z_punkt. The assignment is ambitious: where are there future markets outside our current areas of business, which offer profitable sales potential of at least one billion euros by 2020? The question requires a mix of explorative, analytical and quantitative methods. Z_punkt is developing and facilitating a structured process in which all units in the Group are involved. It starts by using an analysis of trends to identify promising growth areas. This information is condensed and analysed in workshops with the client. Market and risk analyses lead to an attractive portfolio of growth areas. On the basis of the successful pilots, the Management Board has decided to establish an annual control process with an internal foresight team.

Chemicals

Strategic Innovation Topics for a Chemical Company

Chemicals

Strategic Innovation Topics for a Chemical Company

A globally active chemical company is looking for innovation concepts in the field of performance materials, which are oriented on future value creation requirements. Z_punkt develops an overview of future value creation areas and performs a comprehensive trend analysis within selected value creation areas that, in addition to considering examples of signal innovations, also covers core challenges within the value creation areas under consideration. Future customer requirements and the innovation needs derived from these are described on the basis of the trend analysis and are grouped under overarching innovation subject categories. This is followed by a portfolio analysis of the identified innovation areas in light of the company's existing operations.

Technology & Engineering

Lucrative growth areas for a mechanical engineering company

Technology & Engineering

Lucrative growth areas for a mechanical engineering company

A highly specialised mechanical engineering company is looking for new options for future growth. It is looking for areas outside its current business, which are nevertheless compatible with the company’s existing competencies. Z_punkt is carrying out a comprehensive competence mapping programme, which will facilitate a targeted search for lucrative growth areas. The results are reflected in an analysis of trends, which means that the future markets of relevance to the company can be viewed as on a map. The market opportunities for each possible growth area are assessed and the attractiveness of the area for the client is calculated.

Process development and facilitation, competence mapping, analysis of trends, identification of growth areas, assessment of market opportunities and compatibility with existing competencies within the company, recommendations for action for the future innovation strategy

Retail & Consumer Goods

New retail formats for a retail group

Retail & Consumer Goods

New retail formats for a retail group

Which retail formats should we focus on in future? This question is preoccupying an international retail group. Z_punkt is supporting the Market Intelligence department with a project, which will identify strategic issues, from which new retail concepts can be deduced. The basis for this is a deep insight into the trends landscape with a targeted analysis of the implications for the retail trade. At the end of the project, the group will have a package of highly prioritised future issues. Each is underpinned by a roadmap. The company is implementing a selection of these issues; other issues will be monitored as part of issue management and are to be checked regularly to see if they are ripe for implementation.

Energy & Resources

Strategy process for a power plant construction company

Energy & Resources

Strategy process for a power plant construction company

Z_punkt has received the assignment to develop future scenarios for one of the business units of a global power plant and infrastructure construction company. The aim is to obtain an overview of possible disruptions for the client’s business. The important question for the client is: At what levels do we need to act now? The qualitative scenarios are underpinned by modelling the markets of various regions to have data of relevance for decision-making available in the form of market variables. The scenario development will lead to a broadly based discussion of strategy, which Z_punkt will facilitate and encourage by providing input. Subsequently, the process will be transferred to group level so that all business units can benefit from the findings. The scenarios will be documented on film and continuously developed over several years. The most important key global clients will also be included in the discussion of strategy.

Mobility & Logistics

Service concepts for the airport of the future

Mobility & Logistics

Service concepts for the airport of the future

What will airports be like in future? Which services will be offered by airlines and which by airport operators? How can airlines position themselves by offering attractive services on the ground? An interdisciplinary team is looking for answers to these questions in a project for a client from the aviation sector. The client’s product and sector experts are involved, as are foresight experts from Z_punkt. Several different images of the future are emerging, which will shape customers’ experience of tomorrow’s airports in different ways. The objectives are being tested with future personas and enhanced with specific service innovations. Z­­_punkt is providing illustrations and a film of the objectives for internal communication and for testing the concept as part of a downstream customer survey. The findings from the project will be incorporated in the client’s product strategy.

Devising processes and methods, facilitating workshops, identification and description of relevant trend developments, development of future personas, development of objectives, description and visualisation of innovative services

Health & Nutrition

Areas of innovation for a consumer goods manufacturer

Health & Nutrition

Areas of innovation for a consumer goods manufacturer

A company in the Fast Moving Consumer Goods sector has set itself the target of establishing high quality products and services on the market, which will offer added value in terms of health. To find out the innovative value propositions that will allow the company to put this basic idea into practice, Z_punkt is proposing a tried and tested approach: from future scenarios through customer needs to specific areas of innovation. The mix of methods used in the project is remarkable: scenario techniques, as a traditional method of researching the future, are combined with approaches from design thinking and quantitative modelling techniques. This gives the client a comprehensive overview of the lifestyles of various consumer segments in 2030, of key consumer needs in the respective segments, of consumer expenditure, health characteristics and eating habits, with which they can enthuse the consumers of the future. The scientifically based content and the creative and illustrative way in which it is produced as well as innovative workshop methods make the project findings a successful tool for further innovation processes.

Retail & Consumer Goods

Strategic positioning for a DIY store chain

Retail & Consumer Goods

Strategic positioning for a DIY store chain

The DIY store market is faced with the challenges of new competitors and more volatile customer behaviour. Given this, a DIY store chain is examining its own long-term strategic positioning. How will our customers think tomorrow and what signs are there of new patterns of customer behaviour? What structural changes can we expect among our competitors? How does the company position itself on the market in future? Z_punkt is developing a process that will provide a view ten years into the future for the client. Images of the future for various customer milieus are played through on the basis of a possible framework scenario and details regarding the life situation and DIY are added. Scenarios involving plausible new offer patterns are also being developed for the client’s competitors. An overarching strategic positioning will be defined on the basis of this analysis, which will be used as a guideline for future implementation.

Process development and facilitation, exploration and analysis of trends, development of a differentiated image of customers’ future behaviour and competitive strategies, exploration and assessment of courses of action, amalgamation in a strategic positioning

Chemicals

Simulation of future market trends for a chemicals company

Chemicals

Simulation of future market trends for a chemicals company

A chemicals company’s Innovation Management and Strategic Purchasing departments have tasked Z_punkt with modelling the availabilities and market prices of selected strategic resources up to 2030. The project findings are needed as the basis for procurement strategy and as input for decisions on the construction of new chemicals facilities. Z_punkt is developing a customised process in close collaboration with the client’s experts. Components include environmental scenarios and an analysis of possible disruptions along the entire process and value added chain. The core elements of the project are the development of a quantitative model using the methods of system dynamics and the execution of sensitivity analyses on the supply and demand-side. Transfer workshops are being held with operating units to transfer the results into the company.

Process development and facilitation in close collaboration with the client’s experts, development of environmental scenarios, disruption analysis, staged development of a quantitative model, execution of sensitivity analyses, transfer workshop with the operating units

Financial Services

Financial innovations based on customers’ future life styles

Financial Services

Financial innovations based on customers’ future life styles

Innovation has to be thought through from the end user! One company in the financial industry is taking this message seriously and has asked Z_punkt to identify financial innovations on the basis of an in-depth analysis of customers’ future lifestyles. The project centres on the individual and his desires and needs. The central tool for understanding tomorrow’s customers is the future persona approach developed by Z_punkt. Fictitious customers are embedded in global scenarios (with a “plus 10” timescale) of the future business environment and systematically questioned about their needs. The project design allows us to identify potential for innovation in various fields of activity and to analyse it and assess it systematically with regard to the client’s new business development.

Energy & Resources

Strategic analysis of trends for a utility company

Energy & Resources

Strategic analysis of trends for a utility company

The client is a utility company operating in Western European core markets. He is concerned to understand the trends in the environment of his own industry and to sound out strategic implications for his own business. As part of an analysis of trends, Z_punkt has identified the core developments of relevance for the client and his sector. On this basis, specific recommendations for refocusing strategy, both for the company as a whole and for the individual customer segments, were worked out with the client. A quantitative model will also be used to calculate tipping points, which will provide the client with a basis for developing and prioritising new areas of business.

Associations & Foundations

Prospects for working and living in Germany

Associations & Foundations

Prospects for working and living in Germany

The Bertelsmann Foundation is setting up the “Prospects for Working and Living in Germany” expert commission to analyse the ruptures in the economy and society caused by globalisation and technological change. The commission is starting its work on the basis of a position paper developed by Z_punkt; it will receive methodological and content-related support from Z_punkt in fathoming our key areas of action for a future in Germany that is worth living. A scenario process will combine and condense the results of the commission’s work.

Preparation of a position paper to structure the topics to be covered, provision of methodological and content-related support for the commission’s work, execution of a scenario process with members of the expert commission

Mobility & Logistics

Images of the future for premium travel in 2025

Mobility & Logistics

Images of the future for premium travel in 2025

As part of its long-term product strategy, our client, a leading airline, wanted to gain a clearer understanding of how it could best position its high-end services in the travel sector of the future. Together with the client’s interdisciplinary team, the foresight experts at Z_punkt developed a series of images of the future that each set out independent visions for an attractive customer experience in tomorrow’s luxury travel segment. The images of the future were tested using future personas, enriched using concrete service innovations. The project results then directly fed into the client’s product strategy.

Devising processes and methods, workshop facilitation, identification and description of relevant trend developments, development of future personas, development of objectives, description and visualisation of innovative services

Public Sector

Requirements for success for a resource-friendly society

Public Sector

Requirements for success for a resource-friendly society

Within the framework of the project entitled “Requirements for the success of sea changes and guiding principles in a resource-friendly society” Z_punkt is looking for guidelines and ideals as to how Germany could become “resource-friendly” by 2030. Different paths are being investigated in this connection with the aim of radically reducing the consumption of resources in Germany, such as efficiency measures imposed from above or a model that is based on voluntary renunciation and exploiting the so-called shared economy. The project is being promoted by the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMU) and the Federal Environment Agency (UBA). The project partners are the Wuppertal Institute for Climate, Environment, Energy and sociodimensions – Institute for Socio-cultural Research.

Devising the methodological concept (on a joint basis), analysis of key factors, execution of an expert-based scenario process (with responsibility for the content and methodology), participation in preparing alternative guidelines for a resource-light society

Financial Services

From megatrends to new financial services

Financial Services

From megatrends to new financial services

The client approached Z_punkt with two questions: how will megatrends affect the financial sector? And what potential for innovation is emerging from them? Z_punkt is providing answers to the questions, in close collaboration with the client, in a two-stage process. To start with, financially relevant megatrends are analysed and the future implications for society, companies and consumers are investigated. In the second stage, Z_punkt will identify a number of areas for innovation. These will serve as guidelines for the development of more than 250 innovative ideas involving a team of thirty innovation experts provided by the client. Z_punkt will help select around thirty top ideas in the areas of strategy, products, marketing, sales, infrastructure and operations.

Technology & Engineering

Megatrend report for Siemens

Technology & Engineering

Megatrend report for Siemens

Under the leadership of CEO Klaus Kleinfeld, Siemens decided to build its future strategy on megatrends. In collaboration with Z_punkt, a report was produced for the first time, which summarises the key megatrends for Siemens, deduces future challenges and identifies potential business for Siemens in the most important areas of the world. The central messages of the report were developed in several workshops with an interdisciplinary team provided by the client. Subsequently, Siemens developed the megatrend strategy further and investigated individual areas of action to establish their future potential on a targeted basis.

Public Sector

Foresight platform for the German armed forces

Public Sector

Foresight platform for the German armed forces

In the Future Analysis section of the German armed forces’ planning department, security experts and scientists focus on future challenges for the armed forces. With the “Risk Assessment & Horizon Scanning” (RAHS) project, the section has set itself the task of making methodological knowledge and online tools for security policy analyses of the future available on a Web platform. On behalf of the German armed forces, Z_punkt has assumed responsibility for the design and software implementation of a prototype for the platform and is developing a comprehensive methods pool containing more than forty methods for analysing the future, which can be combined into individual foresight processes, for scenario or trend analysis for instance, for carrying out Delphi surveys or scanning weak signals. The prototype will also be tested by other public sector entities and industrial partners in the development phase.

Technology & Engineering

Visionary products for a telecommunications group

Technology & Engineering

Visionary products for a telecommunications group

The client, a major provider of information and telecommunications services, would like to position ground-breaking product and service concepts as beacon concepts for its own innovation strategy with a timescale of 10 years. On the basis of fundamental assumptions on future social and technological developments in ICT, Z_punkt is developing designs for a portfolio of visionary products. The ideas will be translated into application scenarios in each case, documented in a film and made available in the company via an Intranet platform provided by Z_punkt. The findings of the project will be used as the communication format for the client’s innovation strategy and will be analysed in detail with regard to their feasibility and market potential. Because of the substantial utility of the findings, the innovation foresight process will also be continued in the following two years with a focus on specific issues in each case.

Chemicals

Growth areas and product innovations for a global chemicals company

Chemicals

Growth areas and product innovations for a global chemicals company

Which are the markets that will offer us future growth? Z_punkt provided the answer to this question for a global chemicals company in a multi-stage innovation foresight process. To start with, scenarios were developed as a basis for the analysis. Innovative product ideas were worked out, market assessments carried out and roadmaps developed for a condensed selection of growth areas. Accordingly, the next stage is to assess which future markets are attractive, the conditions under which they are attractive and which should be targeted. The client will use the project findings as part of its business development.

Mobility & Logistics

Mobility & Logistics

The client, a major automotive supplier, approached Z_punkt to compare the key innovation topics with the foresight perspective offered by Z_punkt. The aim of the project is to set strategic topics for innovation communication. The client has two concerns here: firstly, insights already obtained are to be verified by an external perspective; secondly, new topics for the future innovation strategy are also to be identified through the collaboration. On the basis of a global analysis of trends by Z_punkt, a number of specific topics will be selected in a joint strategy workshop. Z_punkt will develop an attractive narrative format to ensure that the topics can be used in the client’s communication.

Mobility & Logistics

“Delivering Tomorrow” scenario study for Deutsche Post DHL

Mobility & Logistics

“Delivering Tomorrow” scenario study for Deutsche Post DHL

For Deutsche Post DHL, the aim of the study of the future entitled “Delivering Tomorrow: Logistics 2050” is to take both a comprehensive and a differentiated look at the long term future of retail, the economy and society and develop a better understanding of how the “logistical backbone” of society can function in future. Z_punkt will design and facilitate a scenario process involving an international group of experts and will work out various scenarios on the basis of a long term prospective analysis of the dominant key factors, from climate change to new patterns of trade and consumption. Frank Appel, CEO of Deutsche Post DHL, comments: “In an ever less predictable world, we must open our eyes and think differently. We can only develop robust strategies and choose the right course if we are familiar with the different prospects.”

Design, facilitation and realisation of a scenario process involving an international group of experts, analysis of key factors, expert interviews, consistency analysis, scenario development and description

Financial Services

Potential for a financial think-tank

Financial Services

Potential for a financial think-tank

To boost its innovation activities, the client plans to set up an innovation think-tank that will influence discussions at a trade association level. On the basis of an analysis of best practices in innovation management, Z_punkt is working out different approaches to establishing a think-tank of this kind. Finance-specific requirements play a key role in the development of the concepts. One of the approaches will be selected with the client and future implementation planned. Going forward, Z_punkt will assist the process in the client’s innovation circle.

Health & Nutrition

Emerging Markets in the Food Industry

Health & Nutrition

Emerging Markets in the Food Industry

The strategy department of a major enterprise commissions Z_punkt to identify potential business opportunities within the food production value creation chain. On the basis of a trend and influence analysis, Z_punkt develops a range of scenarios pertaining to long-term changes within the food industry. Our findings are verified through interviews with experts from every link in the value creation chain. These scenarios then form the basis for identifying growth sectors with a high degree of future potential, and delineating possible new business areas. Strategic discussions are then initiated within the business based on the project results.

Energy & Resources

Long term potential for innovation for a utility company

Energy & Resources

Long term potential for innovation for a utility company

The client approached Z_punkt with a request for a comprehensive overview of the long term potential for new business for utility companies. Z_punkt is identifying key trends for the future energy market and deducing attractive potential for innovation for the client. The project is also producing images of the future, which illustrate new areas of activity for utility companies in the medium to long term. The project has produced a wide portfolio overview of future business opportunities, which will be used as the basis for systematic and inspired innovation management.

Technology & Engineering

Scenarios for a large SME in the electrical installation sector

Technology & Engineering

Scenarios for a large SME in the electrical installation sector

As part of a long term focused strategic process, the client, a provider of system solutions in the electrical installation sector, would like to look at the future development of his own sector in greater depth. He has tasked Z_punkt with carrying out a scenario process. Z_punkt is analysing the change in customer requirements and evolving technological and regulatory framework conditions for the company’s various market segments. Several scenarios for future development are emerging in close consultation with the client, which will be augmented in joint workshops involving internal experts and their strategic implications will be examined. The scenarios will then be included as a central component in formulating the company’s five year strategy.

Mobility & Logistics

Innovation issues for vehicle development

Mobility & Logistics

Innovation issues for vehicle development

A major automotive supplier would like to acquire an overview of the future issues that should be prioritised in the company’s internal predevelopment. The client approached Z_punkt with a request to develop an image of the future automotive landscape in 2030, taking particular account of new paradigms in vehicle development. Z_punkt has developed an analytical grid which was used to produce a structured record of the automotive landscape. The project team established the differences between the automotive landscape in 2030 and the status quo by analysing the status quo, observing trends and interviewing experts. The central findings of the project are five paradigms, which provide information on which development lines are likely for vehicle development up to 2030.

Definition of key dimensions to describe the automotive landscape, exploration of today’s automotive landscape, identification of relevant trends and future finds, conducting interviews with experts, analysis of implications, deduction of new paradigms in vehicle development

Technology & Engineering

Service visions for an Asian telecommunications company

Technology & Engineering

Service visions for an Asian telecommunications company

The client, a major Asian telecommunications company, would like to recalibrate its innovation strategy. Working with the client, Z_punkt is carrying out an innovation foresight project to identify key innovation search fields for 2030. It is based on an image of the future, which Z_punkt has developed from a comprehensive analysis of relevant consumer and lifestyle trends. Their joint work is producing a portfolio of service innovations, which underpin the business potential of the search fields. Among other things the client is using the project findings to put priorities in its in-house research and development on a sound basis.

Health & Nutrition

Growth Areas and Innovative Ideas in the Agricultural Sector

Health & Nutrition

Growth Areas and Innovative Ideas in the Agricultural Sector

A global company is interested in identifying growth areas in the agricultural sector. Z_punkt first produces a system diagram of the agricultural sector on the basis of which alternative scenarios for future developments in global food production are worked out. These scenarios entail various challenges, to the solution of which the client can contribute by developing new business areas. Z_punkt then collaborates with the client to come up with specific ideas about how to exploit the growth areas that have been identified. These then form the basis of the client's business development plan.

Public Sector

The future of Saxony

Public Sector

The future of Saxony

Z_punkt is designing a scenario process for the Saxon State Chancellery to develop alternative images of the future of Saxony. The aim is to provide input for a strategic project by the Saxon regional government. To this end, Z_punkt is conducting a series of interviews with relevant political and social figures. Assisted by various specialist departments, three opportunity scenarios and one contrast scenario are being produced. The project findings will be included in the discussion of the Saxon regional governments “Saxony Master Plan 2020”.

Public Sector

Scenarios on the future of work for the UKCES

Public Sector

Scenarios on the future of work for the UKCES

The UK Commission on Employment and Skills (UKCES) advises the British government on questions of education and training. With its project entitled “Future of Work”, the client is aiming to stimulate a strategic dialogue about the future of work in the UK. How can the working population’s ability to work be increased? And how can the competitiveness of the British economy be retained? Strategic discussions with UKCES stakeholders and multipliers are already being implemented in the project as a basis for it being continued in the longer term beyond the end of the project term. The collaboration with Z_punkt has produced four scenarios for the future of work and the economy in a multi-stage process. A comprehensive report stipulates requirements for training and continuing training and highlights areas for action by employers, employees, further education establishments and politicians. “One of the most comprehensive studies of its kind”, says Toby Peyton-Jones, Director of Human Resources at Siemens and a Commissioner at the UKCES.

Process development and facilitation, analysis of trends and scenario development on the future of work in the UK in 2030, involvement in the strategic dialogue, communication brochure for interested members of the public

Public Sector

Scenarios for the future of waste management for DEFRA

Public Sector

Scenarios for the future of waste management for DEFRA

How much waste will be produced in future? And what does that mean for waste management? The concerns with which the UK’s Department for Environment, Food and Rural Affairs (DEFRA) approached Z_punkt can be broken down into these questions. Z_punkt suggested a dual-track approach: a qualitative scenario process will be accompanied by precise modelling of the future development of national waste streams. Z_punkt is modelling future waste, differentiated according to materials for private households, business and construction companies and depending on future patterns of consumption. Specific planning targets and recommendations for waste management are being deduced in close collaboration with the client.

Technology & Engineering

New areas of business for a mechanical engineering company

Technology & Engineering

New areas of business for a mechanical engineering company

The client is a mechanical engineering company specialising in water supply and climate technology. Together with Z_punkt, the client would like to find out: which of our existing competencies will allow us to expand beyond our current core business in future? What opportunities and risks are available on the different markets of the future? And what will diversification imply for our corporate identity? The project design initially followed two strands: firstly opportunities for the client were deduced from megatrends. Secondly, competencies were identified from an internal view of the company. The two approaches were combined in a strategic analysis, which examined the growth and risk areas for the client. Building on this, strategic recommendations for action will be developed, which allow innovation activities to be prioritised.

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