There has long been discord between folks who like or prefer what is now called “Urban” (Urban Kiz, Urban Kizomba, Kizomba 2.0, etc.) and those who don’t like it, instead preferring Kizomba/Semba (erroneously called “Traditional” by some). Though there are valid reasons for grievances on both sides, some of which we’ve covered in previous vlogs and blogs, some of this discord has been caused by a lack of understanding, and in any event, has lead to some really nasty vitriol that is harmful to our community and growing industry. We have also noticed people who don’t dance Urban, don’t understand it, and can’t demonstrate any competency in Urban, presuming to speak on Urban with authority, spreading misinformation and undue bias, which is not a good look for our community.

In that vein, we have decided to make this video explaining on a high level what Urban is, what it is not, and what that means for those in the Kizomba community. To give greater understanding, we give a short demo illustrating Kizomba vs. Urban (stripped of all the unnecessary fluff and flash you see on YouTube). We believe Urban is not a separate dance, rather a style of Kizomba, and in this video we explain what that really means for those who seek to teach and learn Kizomba. We also provide a roadmap for those who desire to have some semblance of Unity in our community. Separatists who do not desire unity, this message isn’t for you, but those who want to bring folks together, please check out this video, like, comment, and share!

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph. The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away. What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

Tell a great story, but don’t over-write it. Be authentic!

Use internal cliffhangers to entice readers to read more.

Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action. Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution. Good luck!