Our key strategy is to embed your top talent into the key strategic processes of your company in a real way as doers and collaborators in the plan. Simply executing a plan they have no connection with or, worse, disagree with, is a barrier to getting it done. Ownership of a process, responsibility coupled with accountability, is a powerful way of getting it done.

Our method consists of two key ideas.

First use a simple, comprehensive business model with which to compare company processes. It acts as a lens focused on where people meet process, gradually building the complete story of your business. It also acts as a framework on which you can hang key definitions and processes on.

Second, instill a process of structural tension into your organization that supplies the energy, focus and ownership of processes needed to carry out your plan and overcome the structural conflict that usually acts as a barrier to doing it.