Search engine optimization professionals and even webmasters follow search engine guidelines in order to gain the highest rankings on them. Paid search marketers pay in order to be highlighted on them; and consumers use them while exploring for businesses, entertainment, answers or information.

For many years now, the search engine industry has developed into the prosperous condition it has grown to be today. As everything else in life, search engines come and go; however those major search engines that still stand today, are the ones you and your company want to target for first page placements!

Google is the most dominate search engine to date. Google appeals to roughly 60% of worldwide searches at 37 billion. Most common search engines in the U.S. include Google, Bing, Yahoo, Ask.com and AOL. All of these combined consist of hundreds of billions of searches each month.

Other Major Search Engines throughout the World

Google takes the place as the most popular search engine in the U.S. and even most of the world. Search engines in other countries like Google, have maintained to be more dominate as well. If your business is interested in marketing other countries this information may benefit you.

Baidu, in China, can be considered MVP with more than three out of every four searches made on their engine. Baidu, like Google also offers PPC management which is also similar to AdWords, These AdWords are placed as the highlighted top portion or the right side margin of results.

Yandex, in Russia is the most used search engine over all the Russian-language search engines. This engines tactic is to focus on algorithms and data in the Russian context.

Guruji, in India focuses on displaying better results to Indian searchers. Relating to Yandex they also use algorithms towards the Indian context. Everyday there are new articles that contain over 1,000 live feed including news and entertainment.

Search engines and Search Engine Optimization (SEO) is such an essential part to expanding your business to others through the web.