BLOOMINGDALE'S

Bloomingdale’s needed to become more contemporary. We rebuilt the Bloomingdale’s social media presence by creating innovative evergreen content rooted in an ownable, new communications strategy.

THE CHALLENGE

We needed to connect Bloomingdale's to a more contemporary audience

THE SOLUTION

Developed an actionable communications strategy based on the needs of Bloomingdale’s target female millennial demographic. We built fashion credentials through a strong aesthetic and boosted engagement by better understanding the audience and their desires of a brand on social media.

the results

Grew over 250,000 NEW FOLLOWERS in 9 months.Featured by Instagram at CES as a BEST-IN-CLASS ACCOUNT.89% INCREASE IN AVERAGE ENGAGEMENT.Achieved the HIGHEST POSITIVE SENTIMENT (13%) across its competitive set.