3 Reasons to Invest in Email Marketing Now

Brent Harmanis

Sep 25, 2018

3 Reasons to Invest in Email Marketing Now

Email marketing is consistently a divisive topic, with businesses either claiming "people just don’t email like they used to," or that email is far from dead. At Dynamit, we not only fall into the latter camp, we understand that investing in email is not only a successful marketing strategy, but one that will continue to fuel growth into 2019 and beyond.

Why Email Marketing?

Here are the three key reasons why you need to invest in email marketing today:

Email marketing is a cost-effective solution for driving real results. As with any marketing initiative, cost-effective solutions that provide a strong return on investment are vital. Proving ROI can be difficult for most marketing tactics, though. Email marketing on the other hand has shown that every $1 spent results in $44 in ROI. When you combine the ability to measure your marketing efforts with the relatively minimal cost to drive results, it becomes clear that email is a proven channel that should be a foundational piece for any marketing team.

Everyone uses email and that’s not stopping anytime soon. While a strong ROI validates the investment made in email marketing, are people still using email? And if so, are they still responding and engaging with email on a consistent basis? The short answer is that email is not only being used, but seems to be used more frequently, as 205 billion emails are sent everyday. While the number of emails sent continues to rise, over 3 billion people worldwide will be using email by 2020.