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eÿeka's Community Blog

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Our team of dedicated community managers share the big news of the community and eÿeka. Learn more and comment about the best creators, the new contests on eÿeka and what happens with your ideas after the end of the contests.

These days, many of us pay more attention to what we eat, (gluten-free, cage-free eggs, etc.) ... preferring to eat foods whose ingredient lists we have heard of & can identify. This same yearning for more natural ingredients is also a trend in health care. The homeopathic & naturals OTC (over the counter) medicine section is booming in the US, for kids & adults products.

Our Sponsor is launching a new drug-free multi-symptom syrup for children 1+ because it knows that it’s never “just a cough”. Can you help?

Create a distinctive, cute and memorable name and pack design concept for a new medicine!

Join the conversation, leave a comment

A lot of people color their hair and this trend continues to rise. Whether it’s to change one’s hair color, to add highlights, to express one’s personality, or simply to cover up grey hair, hair coloring is something that unites all generations, all races & ethnicities, and increasingly, both women & men!

However, what also unites them, is one giant inconvenience! Stylists, the media, and bloggers believe that shampoo makes the color fade, so they recommend cutting down on washing hair to help make the color stay brighter & last longer. And who wouldn’t believe the “experts”? So, they suffer from this constant dilemma of clean vs color... Do they care more about having clean hair & scalp that gives them a great hair day, or about keeping their beautiful color as long as possible?

Our Sponsors have developed a new technology for hair color-care products. And, since this “don’t wash messaging” is so entrenched, they would like your help to craft their communication. Can you help?

Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way!

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You know how awful it is to wake up in the wee hours of the night, tossing and turning, without being able to fall back asleep. And all the while knowing how awful you’ll feel the next morning! There are always things to blame for bad sleep – stress at work, deadlines, traveling, blue screen activity before bedtime, or even a night shift or unusual work schedule. All of these factors contribute to occasional sleeplessness, defined as having difficulty sleeping a few times a week.

In the US, there has been a significant trend towards natural, drug-free sleep aids, as more adults are looking for healthier, safer and natural options. However, natural sleep aids like melatonin or nutritional supplements don’t satisfy one big sleep issue.

Zzzs, a natural sleep aid brand in the US, has created a new product with the technology that addresses a sleep issue facing 74% of troubled sleepers, but doesn’t have many solutions in the market. And they need your creativity to communicate this unique benefit on pack. Can you help?

In a distinctive, striking and intuitive poster & pack design, communicate Zzzs’ new product benefit, as well as come up with an intuitive product name.

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The Intimate Wash category is small, somewhat unknown, yet growing across the globe. The core product looks like a shower gel, but it is specifically formulated to maintain the proper pH (power of hydrogen) for a woman’s intimate area ... sometimes called the “V-Zone”.

One of the reasons for growth in this category, is so-called innovation. In booming markets such as Mexico, many brands have launched Intimate Washes which provide new functional benefits like anti-bacterial cleaning, whitening or even firming. As a rinse-off product vs a ‘leave-on’ cream that is readily absorbed, these benefits are unlikely. So, to compete for attention on shelf, our Sponsor prefers to stick to benefits Intimate Wash can deliver: freshness & cleanliness, but to deliver them with some pizazz! Our Sponsor wants to create a pipeline of Limited Editions that stand-out on an ever-increasingly cluttered shelf. Can you help?

Wow us with an arresting name & sleeve design that stand-out on shelf, for an Intimate Wash Limited Edition that appeals to young, confident women.

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In the US market, almost every single adult uses either an antiperspirant (AP), which controls sweat, or a deodorant (DO), which controls body odor. Antiperspirant and deodorant sticks, which might feel heavy or leave residue on clothing, typically claim to eliminate sweat and / or odors for 24 hours or 2 days regardless of one’s activity levels & the weather conditions.

Our Sponsor has a disruptive and natural new product technology, and they need your help to communicate its benefits. Can you help?

Create an aesthetic and arresting poster to communicate a new anti-perspirant product.