NEW YORK The markets are turbulent. Banks and financial institutions are struggling. Consumers’ purse strings are tighter than ever, and that has retailers and suppliers worried. Larry Kudlow believes we have been through the worst of it, and America has the tools in place to fix it all — now.

Kudlow, host of CNBC’s “The Kudlow Report” and a nationally syndicated columnist and radio host, will deliver the keynote presentation, “Never Sell America Short: Free-Market Capitalism and the American Economy,” at an exclusive retailer-supplier roundtable event hosted by The Drug Store News Group.

The highly outspoken and unapologetic Kudlow — who also hosts the national “The Larry Kudlow Show” on ABC radio and whose column regularly appears in The National Review — will dissect the political and economic climate to help attendees understand, among other things, how the markets and industry need to work together.

Kudlow’s remarks set the table for the 12th Annual Drug Store News Industry Issues Summit/Diabetes Roundtable event, which is scheduled for Tuesday, Nov. 30, at the historic New York Athletic Club. The annual, one-day must-attend conference brings together a highly diverse group of retailers and key supplier executives in a series of top-to-top panel discussions moderated by Drug Store News.

The event — which is timed to coincide with the annual “NACDS Week,” including the NACDS Foundation Dinner later that evening — is premised upon better aligning retailer and supplier objectives, with the end goal of growing the business unilaterally. For retailers, DSN Issues Summit is an ideal opportunity to reconnect with important business partners; for suppliers, it is a chance to network with leading retail executives.

Enzymedica encourages consumers to take digestive health challenge

PORT CHARLOTTE, Fla. Enzymedica on Tuesday launched a campaign to drive awareness around enzymatic therapy as a way to improve overall digestive performance through the company’s 14-day “Take the Digest Challenge!”

For consumers taking the challenge, Enzymedica recommended its Digest Basic formula along with every meal or large snack for 14 days. Within the first two weeks, consumers should realize reduced digestive distress, increased energy and improved regularity, the company stated.

“Enzymes perform a multitude of functions in the body,” noted Kelly Crinnion, a representative for Enzymedica. “They aid everything from digestion to healthy energy levels. A daily enzyme supplement like Enzymedica’s Digest Basic provides the body [with] needed support,” she said. “Promoting proper digestion will encourage a healthy intestinal environment. … This can help relieve occasional constipation and irregularity.”

New PowerBar High Intensity rolls into retail

FLORHAM PARK, N.J. Nestle Performance Nutrition on Tuesday announced its entry into the sport dietary supplement category with the launch of a line of dietary supplements under the brand PowerBar Elite Series High Intensity. Formulated with sustained-release beta alanine for endurance, the line will carry the NSF Certified for Sport certification for sports nutrition products.

"With studies published in the last couple of years, the amino acid beta alanine appears to be joining a small list of nutritional ingredients with good scientific support for helping athletes perform at their best," stated Eric Zaltas, business development director for Nestle Performance Nutrition. "Providing the sustained-release form of beta alanine and gaining NSF certification were important considerations for us as we move into the sports dietary supplement category."

Studies suggest beta alanine supplementation can enhance performance in efforts lasting between one minute and 10 minutes, such as cycling over the top of a hill, high-intensity interval training or in sports events falling within this range.

Each PowerBar High Intensity two-tablet serving provides 1.6 g of beta alanine. For optimum results, athletes should take two tablets twice daily for the first four weeks and two tablets once per day thereafter. With this regimen, athletes typically see results in four to eight weeks.

The supplement started shipping in September through sports specialty retailers and PowerBar.com for a suggested retail price of $39.99 per 56-serving bottle.

Schnucks said that using Rochester, N.Y.-based PharmaSmart’s technology would help drive Medicare Star Ratings objectives, including adherence for hypertension and blood pressure control, both of which are triple-weighted measures that national and regional insurers focus on.

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