Thinking through your 2016 holiday e-Commerce strategy? We’ve taken the liberty of pulling helpful, current digital holiday retail data into one source. Enjoy!

According to the National Retail Federation, retail e-Commerce holiday sales grew nearly 4% in 2015.

That growth translates to $101.9 billion generated from online orders during holiday in 2014 alone. It goes without saying that Q4 is huge – but with more than 86% of retailers expecting their online sales to increase during holiday 2015, the stakes for 2015 are as high as ever.

We’ve scoured the interwebs and pulled from hundreds of sources to provide you a ton of helpful data while you think through your 2015 holiday e-Commerce strategy.

Last year, 40% of holiday shopping occurred online.

Holiday Online Shopping Behaviors

November and December drive 30% more e-Commerce revenue than non-holiday months.

78% of shoppers used the internet for holiday research last year.

An estimated, 92% of holiday shoppers will go online to either research or purchase gifts this season.

The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.

25% of shoppers said they had done some holiday shopping before Halloween.

The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.

48% of holiday shoppers said they did the majority of their shopping on or before Cyber Monday.

According to a recent study, 41% of online shoppers purchased from a new retailer.