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Saturday, 30 August 2014

It won’t be the most conventional unveiling. But that’s
because the New Discovery Sport is light years from being a conventional SUV. With
its go –anywhere capability and 5+2 seat versatility all in compact SUV form –
it takes a pretty special event to launch the newest member of the Land Rover
family to the world on September 2nd Tuesday.

Tested Beyond the
Limits

Partners Land Rover and
Virgin Galactic make progress in the world of testing and
development of new vehicles and experiences that have steered each
brand to develop cutting edgetechnologiesfor– on land and in space

.

Murray
Dietsch, Programme Director, Land Rover, said, “There is a common philosophy
towards engineering between Land Rover and our partners Virgin Galactic. We
start with an idea and build from there, spending years refining a design and
completing virtual testing before the first prototypes see the tarmac. As our
partnership with Virgin Galactic develops, it will be interesting to get closer
to their team and explore common areas of engineering and expertise.”

Like all range Rover
vehicles, the Discovery Sports was put Through an extensive testing regime.
Discovery Sport prototypes covered approximately 750,000 miles during the
testing phase, in some of world’s harshest and most challenging terrains and
climates. A total of 181 prototype vehicles were built, competing over 11,000
tests over their lifetimes around the globe.

Thursday, 21 August 2014

The French firm has been a partner of the WRC since it took over
from Pirelli in 2011 and supplies tyres to most of the rally teams.The new deal will bring moreMichelinbranding to WRC stages, to television coverage and the WRC’s
digital services. Michelin will also continue to use WRC content in its own
promotions.

Pascal Couasnon, Michelin Motorsport director
said:“This extension of our
partnership with WRC was a logical step for us to take. The FIA World Rally
Championship offers an authentic environment for Michelin to demonstrate the
quality and endurance of our tyres, often under the most extreme conditions.”

Recent WRC viewing figures and a
sporting season that runs from January to November had also impressed Couasnon.

“This cooperation also facilitates a significant global media
visibility throughout almost the entire year,”he explained.“In 2013, more than 600 million
fans worldwide followed the WRC on TV and more than three million visited the
rallies on site. These numbers speak for themselves and we are waiting for
other improvement”.

Oliver Ciesla, managing director of WRC
Promoter, said:“We are delighted to continue to
have Michelin at our side as a partner. We can guarantee Michelin an attractive
environment at the stages, in the service park and on television.

“From the start of the current season, we have been able to
significantly increase the transmission times compared to last season and
thanks to our media strategy involving more live action. Michelin, as a WRC
partner, profits from this development.”