Month: May 2019

Part of decluttering digital life, especially social media addiction, is figuring out why we have the addition in the first place. “Forming habits” is the gold standard in many product developments. And “designing a product that could link a user’s emotion to it to form habits” is key to a successful product. Social media, specifically, use this to gain sticky usage. Feel bored? Scroll funny videos. Feel frustrated? Brag about the latest weekend getaways. When you have a specific emotion, the product team wants you to link the emotion to their product.

Tool Used:

iPhone Screen Time

Duration:

7 days

I was aware of the excessive time I’ve spent on my phone. But I didn’t have a big motivation to change the digital lifestyle until I turn on Screen Time on iPhone. I highly recommend it. Literally looking at the time I spent on the phone is educational. It screams “you need change” right on my face.

When Groota team was discussing about tagging brands and publishers with specific “search motivations” (examples are: BOGO, free shipping or vegan), fair trade is on the list. Tagging brands with certificates will beef up our search engine, and supporting sustainable brands by making them searchable is part of Groota’s core value. To celebrate World Fair Trade Day in May, we thought it was a great idea to tag existing certified brands in Groota.