My friend informed of a great deal on some decent NZ cheese at Emart. So I went, and sure enough, big red font 1'690 won. Grabbed a bunch and went to the checkout. Total came to 16'400 for four blocks. I told them that was wrong. They got someone to go take a picture of the price tag and explain it to me. The 1'690 won was the price per 100g, and the block was 243g. This was explained along with the full price in small black font a quarter the size of the huge red 1'690. I've been shopping at Emart for over eight years and they've never listed cheese prices per unit before. It's plain the intent was to deceive and hopefully unload some cheese which is normally overpriced and not a good seller here.

Update!

I was back in Emart yesterday. They put new, incredibly clear price tags over the old, intentionally misleading price tags. The system works!

My friend informed of a great deal on some decent NZ cheese at Emart. So I went, and sure enough, big red font 1'690 won. Grabbed a bunch and went to the checkout. Total came to 16'400 for four blocks. I told them that was wrong. They got someone to go take a picture of the price tag and explain it to me. The 1'690 won was the price per 100g, and the block was 243g. This was explained along with the full price in small black font a quarter the size of the huge red 1'690. I've been shopping at Emart for over eight years and they've never listed cheese prices per unit before. It's plain the intent was to deceive and hopefully unload some cheese which is normally overpriced and not a good seller here.

Update!

I was back in Emart yesterday. They put new, incredibly clear price tags over the old, intentionally misleading price tags. The system works!

You know, the price per 100g is made not to deceive. It's so you can compare like products easier. It does say the 100g there, also.

"Hey guys, I don't realize how things work and I try to separate packs of food by touching them with my paws and then I got refused instead of just paying an extra $2 and taking it as a life lesson. How bad are these people!??!"