Super Bowl ticket prices continue to drop

Summary of 5 articles · Updated Jan 27, 2014

As Super Bowl week opens, one consistent theme is that ticket prices on the secondary market are continuing to drop. Despite the increase, the Lions will rank no higher than 25th in average ticket prices next season, assuming other teams don't decrease th… (more)eir prices, the team said. The Detroit Lions may have collapsed to end the season, resulting in another year with a missed playoff appearance, but that did not stop the team from choosing to raise ticket prices for another season. “We’re now using that information to offer a better ticket experience for season ticket members who previously paid the same price regardless of the matchup or viability as a regular or preseason game.” Since the Denver Broncos and the Seattle Seahawks won the right to represent their conferences nine days ago, the average asking price of a ticket being offered for resale has fallen by nearly 25 percent, to a bit over $3,000 from just over $4,000, according to TiqIq.com, which tracks resale prices online. But the pace of the decline is faster than in recent years, and it suggests that ticket sellers may have overestimated the enthusiasm for watching the title matchup in frigid weather. “Data from the secondary market has equipped us to make more educated and fair pricing decisions based on anticipated demand,” vice president of ticketing and suite sales Todd Lambert said in the team’s announcement.

According to Sports Business Journal, the Lions will be the first NFL team to switch to tier pricing, which sets the cost of tickets based on quality of game. In the end, season-ticket holders will see an 8.2-percent hike.

Lions raise season ticket prices for 2014

The Detroit Lions may have collapsed to end the season, resulting in another year with a missed playoff appearance, but that did not stop the team from choosing to raise ticket prices for another season. Overall, season ticket holders will see an averag…

Lions institute variable pricing for 2014 tickets

Last month, there were signs that variable pricing for tickets to NFL games was coming in the near future. The future has arrived. The Lions announced Monday morning that they will institute variable pricing on tickets for the 2014 season. Each preseaso…