“ The branding you guys did is the gift that keeps on giving. Every day. ”

PrestaShop came to Structure on the back of a successful €10m fundraise. They are a free to download eCommerce platform, competing with three huge US SaaS platforms, each with over a $100m warchest for global expansion. In order to survive and compete they realised they had find and accentuate their difference and quickly.

“ #Prestashopday was the number 3 trending topic on twitter in the whole of France on launch day. No-one knows all the hard work you did for us to make this possible. Thank you. ”

We created ‘Preston’ the puffin for PrestaShop. Puffins are found all around the world, they gather together, build nests together and form long-term bonds. We felt this reflected the relationship PrestaShop has with its community and built in character straight away, moving PrestaShop into a richer more distinctive world.