If you feel grumpy or tired close up and go home, and start fresh tomorrow, you’ll do damage to your brand

Collect email addresses

Build up this list of your superfans over the long-term, year after year

Fans on social media are ok, but they are not as valuable as email addresses

Is there a way you can collect email address while people are waiting in your queue?

Tell them frequently where you are so they can come and see you, or send their friends in the area

Tell them what’s changed on your menu. Tell them your story. Tell them how you do things, your philosophy. Tell them the details that demonstrates how much care you take in your food and service and what makes you special

Focus on growing your catering business

This is where the real money is. It’s low waste, easier to plan, and a big pay day

Use your exposure at markets and events to advertise your catering business

Have your business cards and catering flyers available

Write a message on the side of your food truck “ask about our catering”

Always be on the look out for events/festivals to go to

Book them months/years ahead of time

Be prepared to travel to attend ones you hear about at the last minute

Get a good photographer to come to several events with you

Show how popular you are with shots of big crowds, happy people, and your good food

Get them to take very short video clips also

Use these photos on your website/social media, flyers, business cards etc

Get a Facebook page

Fill in every single detail including your name (so few vendors do this, when people like to know who’s running the operation)

Invite all your friends

Put a lot of time into it, add photos, ask questions, share stories

Build a simple website

Keep it simple. Lots of visuals. Build it cheap with WordPress or Wix

Use as many social media platforms as you can handle:

Facebook first, and then consider Instagram and Twitter

Add yourself to Google Maps

Even if you’re mobile, put your home base on the map

Q: “I’d Like To Buy A Food Truck, What Do I Need To Know?”

How do you know people will like what you’re cooking?

Before you go to the expense of investing in a new food truck, cook up some samples and give them away to crowds of people at events/markets in exchange for their feedback.

Record metrics like crowd size, how many people don’t want to try what you have, how many who do, how many like it etc

Can you turn your competition into friends?

Go out and meet 5 or 10 food truck vendors and get to know them.

Most of them won’t see you as the threat because consumers enjoy lots of choices and having several food trucks next to each other is better for everyone

Don’t rely on park-up business

Have a plan for offering catering for events, weddings, parties etc

FAQ’s For Event Organisers

Q: “How many food trucks do I need at my event?”

There are a few numbers you need to crunch to figure this out:

How many people do you expect?

Are you covering a normal meal time?

How many people can the food trucks serve per hour?

For example, a 1000 person afternoon event that runs 1.30pm to 5pm could be served by 5 food trucks. You might need a few more if the event was during lunch or dinner.

Q: “Do I have to contact all these food trucks myself? Can you arrange them to call me instead?”

I have created a database of all the food trucks on this website so I can help get the word out for you.

Provide me with a detailed message about your event and I will email your message to my email database of 150+ Food Truck vendors.