Marketing Analytics & ROI @ Dell (Members Only Conference)

The world of big data and “smart” data has exploded! It is changing dramatically right before our eyes – from the amount of data being produced to the way in which it is structured, used, measured, and acted upon. The trend of "smart data growth" presents enormous challenges, but it also presents incredible business opportunities, especially the chance to fully prove out Marketing ROI.

Please join us in Austin, TX on Thursday, January 23, 2014 and learn how top marketers have cut through all the hype to use “smart” data successfully to prove Marketing ROI. This will be a fun and informative day hosted by Dell, a company who holistically utilizes analytics to structure, deliver and intelligently measure their marketing activities. At this event, which will take place at the University of Texas North Campus (the JJ Pickle Research Center) in northern Austin you will hear from top client-side marketers and industry experts who will share case studies, best practices, and actionable takeaways in leveraging big data and analytics to improve marketing performance. You will also have the opportunity to network and learn from your marketing peers at this complimentary event which is open to all ANA members and invited guests only.

Agenda

8:15am

9:00am

Breakfast

General Session

PREDICTING CUSTOMER BEHAVIOR THROUGH ANALYTICSThe Dell Social Media Insights and Target Scoring team utilizes all available data to develop statistically-based predictions for all customer behaviors. In this session, the team’s leadership will describe the methods they use when working with business units and regional marketing teams to identify customers/contacts who are likely to move through the purchase funnel if treated with marketing/sales touches.

David McGuireDirector, Social Media Insights and Target Scoring (SMITS)Dell Inc.

SAMSUNG TELECOMMUNICATIONS: USING INTELLIGENCE TO EXPAND BUSINESS DEVELOPMENTDiscover how Samsung Telecommunications uses advanced analytics to develop relevant technologies to grow business opportunities. You will also learn how the Samsung approach leverages information as an asset in consumer and supply chain research through big data and advanced data mining.

EXECUTING ON INSIGHTAnalytics, if done well, produces insights, but insights on their own produce nothing. USAA has integrated their analytics streams with their marketing strategy and execution streams. In this session USAA will present the insights and finding they learned on the way to integration. These include: aligning marketing with the bill payers; gaining the right sponsors; and structuring your organization to generate and consume insight.

EMPLOYING DATA DRIVEN ENGAGEMENT TO INCREASE CUSTOMER LOYALTYBy employing data-driven marketing to address existing and emerging opportunities, marketers can engage with consumers in an authentic and meaningful way for stronger engagement and loyalty. Discover through proven case studies how marketers can accurately determine the precise triggers or events in the customer experience that build or erode brand loyalty through data-driven marketing. You will learn key practices in utilizing multichannel customer data in developing insights, communicating the right message to the right channel and maximizing the value of every marketing dollar.

3M DRIVES MARKETING ROI THROUGH PERSONALIZED CONTENT PROGRAMS AND MULTICHANNEL BUYER ENGAGEMENTDiscover what world-class marketing tools 3M is deploying for SEO, marketing automation, buyers reviews, responsive design, and dynamic content personalization, and how these are allowing faster response to empowered customers. Hear case studies on how the Global eTransformation programs provide buyer engagement at scale, and foster stronger competitiveness over time and across multiple touch points. 3M partner, Bazaarvoice, will add how discussions around how buyer reviews, in particular, provide critical insights on product innovation opportunities and enables source-actionable customer intelligence. And, 3M will share tips on digesting data for a large catalogue and audience, and using this data to create marketing that can influence multiple platforms and retailers.

DELL LEVERAGES REAL-TIME DATA TO DRIVE A BETTER CUSTOMER EXPERIENCEToday’s hyper-connected world has brought us closer to our customers more than ever before. In this session, Dell who listens to over 25,000 conversations about their company daily in social media alone, will share how they use the real-time customer insights at their disposal to drive smarter marketing and provide a better overall customer experience.