An anonymous reader writes: HTC is the world's fifth largest phone maker, but it's starting to feel some serious pressure from giants like Samsung and Apple. HTC's third quarter net income dropped 79% from the previous quarter, and total revenues were down 48%. 'Sales of HTC's flagship One series, which debuted in February, are trailing off as Apple and Samsung spend four to six times more on marketing to ensure the iPhone 5 and the Galaxy SIII dominate the market, while strongly subsidising their older models... HTC's share of the global smartphone market by shipments fell to 5.8% in the second quarter from 10.7% a year earlier, according to Bloomberg. The company released its first Windows Phone 8 models in September, its most high-profile pre-Christmas launch, but Microsoft's operating system has yet to establish itself as a serious third player after Google's Android and Apple's iOS.'