The 4G smartphones, Wang told ET, would be designed in China but manufactured in Noida after "local level customisation for the India market".

OPPO Mobiles India, which is a wholly-owned arm of parent Guangdong OPPO Telecoms Corp Ltd, has invested Rs 100 crore in the Noida production facility.

Wang declined to reveal specific models that would be made in Noida, but said the 4G phones would be priced in the Rs 10,000-20,000 range. "We are yet to decide on the specific models that will be manufactured in Noida."

However, indications are that OPPO may churn out its full range of 4G phones, including VoLTE devices based on India market requirements.

OPPO, which is a relatively new entrant in the country, will initially manufacture 4G phones in Noida purely for the Indian market, but in future may earmark a portion of its production capacity for South Asian export markets.

Once OPPO's Noida factory starts production, there could be some adjustments in the Chinese smartphone maker's existing pact with Taiwanese contract manufacturer, Foxconn in India.

But Wang stressed that "Foxconn would continue to manufacture smartphones for OPPO in India" even after the Noida factory is up and running. At present, Foxconn has eight production lines at its Chennai factory dedicated for OPPO's smartphone requirements in the country.

The local manufacturing drive is aimed at complimenting the company's deep involvement with international cricket to boost Brand OPPO's consumer connect in the country. Last December, the International Cricket Council (ICC) signed up OPPO as its four-year global partner from 2016 until 2020.

The company's decision to locally manufacture smartphones comes at a time when handset makers are tapping into the multi-billion dollar opportunity in India, one of the fastest growing smartphone markets in the world. Leading handset makers Samsung and Micromax have already assembly units in the country.

A bunch of handset makers such as Xiaomi, Lenovo, OnePlus and Gionee have started manufacturing operations in India in partnership with Foxconn. More recently, Chinese handset maker Vivo announced plans to locally manufacture phones in India, supporting the Narendra Modi-led government's `Make in India' initiative which is aimed at creating employment.