The global automotive digital instrument cluster market size is expected to see a substantial growth in the coming years due to the growing trend of vehicle automation coupled with the growing demand for comfort and luxurious features in automobiles. In addition, the rising demand for electric vehicles and in-vehicle safety features are expected to benefit the market during the forecast period. Digital instrument cluster provides a focused approach by showing only the information that is needed for the given driving condition.

On the basis of car price, the market is segmented into mid-segment and luxury cars. Of the two, luxury cars have been seeing higher installation of digital instrument clusters. The increasing penetration of digital instrument clusters into luxury cars is leading to the growth of this category in the industry. Of all technologies, the fastest growth in volume sales during the forecast period will be seen by artificial intelligence (AI) based digital instrument cluster.

Globally, Europe has been the largest automotive digital instrument cluster market till now. The growing demand for electric vehicles in many countries of the region, such as Norway, the Netherlands, the U.K., France, and Germany, is expected to benefit the market. In addition, the high demand of luxury car coupled with the strong presence of luxury vehicle automakers in Europe is expected to benefit the growth of the automotive digital instrument cluster market in the region.

Automotive Digital Instrument Cluster Market Dynamics

Growth Drivers

The increasing demand for premium cars is a major factor driving the growth of the automotive digital instrument cluster market. The sales of premium cars are increasing in many countries due to increasing disposable incomes of people. In 2017, the volume sales of Mercedes-Benz cars increased to 2.29 million vehicles. Similarly, sales of BMW brand model cars increase by 4.2 percent in 2017. The volume sales of other high-end brands including Toyota Motor unit Lexus, Jaguar Land Rover, Volvo Cars, General Motors unit Cadillac, Nissan Motor unit Infiniti, and Volkswagen Group members Audi and Porsche increased by nearly 5% in 2017.

Due to rising competition in this category, car manufacturers are integrating innovative HMI products and features in car cabins, increasing the penetration of digital instrument cluster in premium cars. A typical customer of premium and luxury cars is less cost-sensitive and expects the latest technologies and comfort features to be present in the car cabin. Digital instrument clusters are expensive and at nascent phase of growth; hence they find greater application in premium cars than budget cars.

Opportunity

The budding trend of autonomous vehicles is likely to offer a lucrative opportunity for the growth of the automotive digital instrument cluster market in near future. With the advent of autonomous cars, the sales of digital instrument clusters are expected to accelerate as it helps to handle the large volumes of data created by such vehicles. Thus, digital instrument clusters would play a significant role in the development of driverless cars.

Automotive Digital Instrument Cluster Market Competitive Landscape

The automotive digital instrument cluster market is dominated by big players operating at the global level. The leading vendors in the industry are Robert Bosch GmbH, Continental AG, Delphi Technologies PLC, Denso Corporation, and Visteon Corporation. Some of the other key players in the market are Alpine Electronics Inc., ID4Motion, Luxoft Holding Inc., and NVIDIA Corporation.

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