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Frito-Lay Launching Contest to Find Next Potato Chip Flavor

Friday, 20 Jul 2012 | 5:30 AM ET

"We have now had 30 different countries around the globe create ideas for our consumers and some of the flavor ideas have been fantastic, everything from Caesar salad to Builders Breakfast, we have even had a flavor called Cajun Squirrel," Ann Mukherjee, CMO of Frito-Lay, told CNBC.