Millennials Want Tangible Benefits, Not a “Fun Culture”

Millennials will comprise seventy-five percent of the global workforce by 2025 and they know they are the most desired hire in the job market today. Companies need to pay attention to what this demographic wants, if they hope to compete for their attention and retention. Pinpoint Market Research and Anderson Jones PR interviewed 1,650 twenty-somethings aged 18-29 to uncover what they really want from employers.

INTERNSHIPS: They don’t value unpaid internships because they don’t believe it will lead to employment.

68 percent of Millennials aged 21-25 have taken an unpaid internship

Only 5 percent were hired after completing an internship, despite good reviews

As a result, 42 percent say they do not seek out unpaid internships

TENURE: They “puddle-jump” jobs to increase their income opportunities.

“This demographic is intensely aware of their value to employers based on their age, experience and skill-sets,” said Jennifer Jones-Mitchell, chief insights officer for Pinpoint Market Research and head of global marketing for Anderson Jones PR. “They know what they want from their jobs and they aren’t afraid to hold out until they get it. HR leaders need to consider structuring office environments around work-life balance and professional development if they want to attract the top-tier talent.”

The full Millennial Mindset Study covers Millennials’ brand preferences, technology preferences, what they want from employers and colleges and their overall views on corporate citizenship. To view the full report, visit Pinpoint Market Research.

Jennifer Jones-Mitchell

A global leader in social media marketing, Jennifer Jones-Mitchell has been at the center of traditional and digital PR since the mid 90s and has helped launch some of the world's most loved brands. She has been blogging about PR and social media marketing since 2007. Learn more at: www.jenniferjonesmitchell.com