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RoadNinja Mobile App Announces Partnership with Hotels.com to Help Travelers Save Time and Money this Holiday Season

Hotels.com preferred provider of hotel pricing, reservation functionality and content to help travelers pinpoint the best hotel for their needs.

BATON ROUGE, La. – November 7, 2013 – RoadNinja, one of the best travel apps that shows users what’s coming up at the next exit, today announced its hospitality partnership with Hotels.com®, a leading online accommodation booking brand. Now, in addition to helping travelers discover new places, plan road trips, connect through social media and save money with location-specific promotions, users can view hotel prices and book accommodations directly from this travel app.

Here’s how it works:

Hotels appear in a list of convenient options for each road exit based on proximity and rates; the hotel with the lowest room rate is displayed first.

By tapping any hotel in the exit list, travelers can also view the Hotels.com Guest Review rating, available room types and prices, photos, amenities, directions and more.

Travelers simply click “Book Now” and will be redirected to the Hotels.com mobile website for easy booking at the lowest guaranteed rate.

“We want to make sure RoadNinja is there to make road trips easier and to help travelers save time and money along the way,” said Chris Landry, RoadNinja brand manager. “Hotels.com offers one of the widest selections of accommodations on the net. When you combine that with RoadNinja’s functionality, the result is a better experience for travelers. Now road trippers can use RoadNinja to find the best exit and the best hotel for their needs.”

“This is a natural partnership to provide on-the-go travelers easy access to hotel accommodations and travel deals for both their last-minute and road-trip planning needs,” said Steven Quach, online marketing for Hotels.com. “The majority of Hotels.com mobile app users make last-minute hotel reservations, and now this integration with RoadNinja offers even more road warriors access to our more than 20,000 exclusive mobile hotel deals daily.”

Lamar Advertising Company’s media space, located across more than 200 markets nationwide, will be used to promote the RoadNinja - Hotels.com partnership. A variety of graphics highlighting in-app hotel prices from Hotels.com on the RoadNinja app will be running on digital billboards nationwide. The advertising campaign starts today and will run through the end of the year.

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About RoadNinjaRoadNinja is the ultimate interstate travel app that shows users what’s coming up at the next exit. Discover new places, save money with location-specific promotions, plan stops by comparing gas prices and book the cheapest hotel room along your route. View directions, reviews, ratings and photos of business listings. Designate your favorites and choose from over 30 categories to customize your exit list. Connect through social media by sharing promotions and reviews on Facebook, Twitter and Google+. Lamar Advertising Company developed the mobile app for iOS and Android devices. Follow RoadNinja on Facebook www.facebook.com/RoadNinja, on Twitter @road_ninja or visit www.roadninja.com for additional information.

About Hotels.com®Hotels.com is a leading online accommodation booking brand. Through the Expedia, Inc. global network of websites, Hotels.com, LP connects travelers with more than 240,000 properties around the world, ranging from international chains and all-inclusive resorts to local favorites and bed & breakfasts, together with all the information needed to book the perfect stay. Hotels.com, LP benefits from one of the largest hotel contracting teams in the industry, obtaining the best rates for its customers, and offers frequent sales, special deals and promotions. There are more than 7 million Guest Reviews on the websites from users who have actually stayed in the hotels to ensure customers can make an informed choice when booking. Through Hotels.com, LP’s industry-leading loyalty program Welcome Rewards®, customers can earn a free* night for every 10 nights stayed at more than 90,000 hotels. Under its Best Price Guarantee†, if a customer can find the same deal for less on a prepaid hotel, Hotels.com, LP will refund the difference. Travelers can book online or by contacting one of the multilingual call centers. Special apps for mobile phones and tablets can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers to book on the go with access to 20,000 last minute deals. Hotels.com publishes an award-winning twice-yearly review of international hotel room price trends called the Hotels.com Hotel Price Index™, which is now produced in 31 individual country editions, with North American data available at www.hotel-price-index.com. Follow Hotels.com on Facebook at www.facebook.com/Hotels.comUS, on Twitter at www.twitter.com/hotelsdotcom and on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com, LP is part of Expedia, Inc., the largest online travel company in the world with an extensive portfolio that includes some of the world's best-known brands.

*Your free night is good at any Welcome Rewards eligible property. The maximum value of your free night is the average daily rate of your ten (10) nights. Your free night does not include taxes and fees.

† Best Price Guarantee on hotel bookings. If you find a lower price on exactly the same stay elsewhere, we’ll match it or let you cancel your booking without a penalty. Terms and conditions apply.

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the third quarter ended September 30, 2013.

Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that its wholly owned subsidiary, Lamar Media Corp. (“Lamar Media”), intends to redeem in full all $350,000,000 in aggregate principal amount of its 9 3/4% Senior Notes due 2014 (CUSIP No. 513075AV3) (the “Notes”). The redemption will be made in accordance with the terms of the indenture governing the Notes and the terms of the notice of redemption.