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COVER STORY Adding value W Although Australian print volumes aren’t growing the chance to make a decent margin from print remains for companies that can innovate and adapt to change. Cyber offers Australian printers the opportunity to add value to their offset print Bernard Cheong says, “This press is a highly automated full UV machine. For the outside cover, the printer used a three texture chemical embossed printing technique, which adds a more tactile feel to lithographic printing. For the inside cover, the printer achieved a gloss coating with matt masking, simulating the multi processes of printing, matt celloglazing, and spot UV. All this is possible with one-pass printing.” He adds that the company has Bernard Cheong, managing director Cyber Australasia HILE so many businesses have had to backtrack in the past year, Cyber has moved itself forward with a raft of innovations on print and print finishing, looking to not only add to print companies capabilities but also to add value to Cyber’s customers and customers’ clients. Bernard Cheong, managing director of Cyber Australia, speaks in terms of the Cyber family, which includes the company and its suppliers and clients both recent and long-standing. He says, “We value our relationships within the Cyber family and we work hard to add value to their businesses.” Cyber demonstrates its ability to add value to print with the December issue cover for Australian Printer, which was printed on a Ryobi 756G-6E with UV coater at immij, Melbourne. A1: the case for a better return KNOWING many printers assume that a B1 press will automatically prove more profitable and economical, Cheong makes a compelling argument that the Ryobi 920 series offers a higher return on investment for A1 printers. Cheong says that, compared to a Ryobi 754 which, for example has four pages, printing efficiency can be doubled on a Ryobi 925 with eight pages, while investment costs increase by only 15 per cent. He adds that installation space is almost the same and the increase in power consumption is minor. While you need twice the number of plates to print on the smaller press, he says that, due to the difference in size (0.45sqm times two plates on the 750 series equals 0.9sqm compared to 0.61sqm on the 920 series ) costs for the 750 series increase by 50 per cent. 22 December 2012 - Australian Printer your graphic information partner Pointing out that given an operational capacity of 16,200sph for the 920 series compared to a B1 press (70 X 100cm), he argues that the difference in costs is even greater. Ryobi has worked at making the 920 series cost effective. Cheong says, “Costs for a Ryobi 925 are approximately 26 per cent lower than for a B1 press with similar equipment.” Installation space for a Ryobi 925 is 33.5sqm whereas a B1 press typically takes up 16.5sqm more. Cheong believes that more potential for savings lies in the smaller footprint. Reducing energy consumption is another area that Ryobi has poured considerable investment into. The 920 series uses less energy and, while the share of energy costs in the production process can be as little as two per cent, Cheong says the actual savings volume can be considerable. He says, “You should consider not only the energy costs but also the carbon footprint. The Ryobi 925 and a B1 press with similar equipment have power consumption figures of 118kWh and 197kWh respectively. Of course, these are peak values only needed during start-up. The actual power consumption of a printing press depends on numerous factors and sits between 40 and 70 per cent. Based on 3,800 annual production hours and 50 per cent of power consumption of 188kWh and 197kWh, the annual consumption is 224,000kWh and 374,000kWh. That makes a significant difference in dollar terms.” Combining the A1 press’s smaller footprint, lower plate costs, reduced energy consumption and a smaller initial outlay, all give Cheong confidence that printers can improve their margins, and do so more rapidly, with an A1 press. He concludes, “Overall, the bottom line savings on a Ryobi 925 A1 press over a B1 press, of 70 X 100cm, can amount to A$157,500.” enjoyed success with other valueadds. He says, “The journey to profit for modern offset print begins with high value-added printing. We have successfully installed four sets of 750 series presses equipped with casting and foiling within our Cyber family. We have introduced security holographic effects to prevent counterfeiting.” With custom configured solutions for high value-add printing, Cyber can offer a number of in line production options including: ¢¢ Chemical embossed printing (technique used on the outside cover) ¢¢ ¢¢ ¢¢ ¢¢ ¢¢ ¢¢ ¢¢ ¢¢ Matt masking unit (technique used on the inside cover) Holographic casting (technique used on outside cover December 2011 issue, printed in Singapore) Foiling (technique used on outside cover December 2011 issue, printed in Singapore) Flexo gold, silver and white printing Perfecting unit Double coating application Die cut unit Ink jet unit December 2012 Eye-Popping, Vivid colour and an endless range of special effects Printed on Ryobi 756G-S6E with chemical embossing process contributed by immij Print Pos t Approved PP 24 1613/000 51