Just more than half (57 per cent) of all people said they would drink less to help their partner if they were trying to cut down.

According to industry-funded charity Drinkaware, which carried out the research, around 40 per cent of men and a fifth of women drink more than 14 units of alcohol a week.

A third of those surveyed (33 per cent) said alcohol being readily available in the home was an issue when it came to cutting down, while 40 per cent of those whose partner wanted to drink less thought the attempt would fail because stress would drive them to drink.

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Dry January: A third of men like to suggest one more drink to their partner when they want to stop

Rev Kate Bottley, from the TV programme Gogglebox, is supporting a new Drinkaware campaign.

She was reported by Huffington Post UK saying: “It’s quite sad to see that stress can really undo those good intentions, but we are a nation who bottle up our feelings, it would be far healthier to talk through your bad day rather than turn to a glass of wine or a beer.”

Drinkaware’s chief executive, Elaine Hindal, added: “We know that couples who are planning a health regime together fare better when they really support each other.

“It is sometimes difficult to stay on track with healthy plans but we have developed free tools such as the self-assessment and our Drinkaware app which can really help make a difference, especially if you’re trying to make up for the extra pounds gained over the festive period.”

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Dry January: 57 per cent of people said they would drink less if their partners wanted to cut down