Last Sunday’s NY Times Magazine has a great piece on “decision fatigue” and willpower, by my favorite Times columnist John Tierney. It’s adapted from his forthcoming book on the topic with FSU social psychologist Roy Baumeister — the leading proponent of the idea...

KikScore, an online trust scoring service, interviewed me recently about my experience with Marketade and my advice for small businesses. They’ve just posted the interview on their blog, under the generous title “Turning Sites into Gold.” Thanks to Raj and Brad from...

Know any college students interested in marketing or social media? Please send them the job description below! —- Marketade, an internet marketing and web development consultancy based in DC, is seeking 1-2 social media interns eager to gain real-world experience...

A few weeks ago, one of our DC area clients received an extremely negative, 1-star review on Yelp. This was worrisome because the company only has a few other reviews showing on its Yelp page — 2 of which are negative — and because its Yelp page ranks well on Google...