Laphroaig, pronounced "La-froyg," is a Gaelic word meaning "the beautiful hollow by the broad bay."

In 1994, Laphroaig became the only single malt distillery to ever receive a royal warrant from His Royal Highness Prince Charles. According to Ian, the understated Prince is said to have praised Laphroaig as "the finest whisky in the world."

Laphroaig is known worldwide as the most distinctive single malt whisky with Scotland’s characteristic flavors of rich peat, seaweed and smoke. Laphroaig is truly an acquired taste, one not for the novice; but once experienced, it creates a lasting bond which only grows over time.