The company said it added 295,000 net subscribers in the third quarter in its cable and satellite television business, which provides digital video recording service through service providers' set-top boxes.

Cable subscribers are turning to TiVo in larger numbers as the device also allows them to access online video services such as Netflix Inc, Hulu and Google Inc's YouTube.

"We are coming in and helping cable operators to jump over the satellite and phone world with a more advanced television offering which melds the two pieces of their business video and broadband," Chief Executive Tom Rogers told Reuters in an interview.