Ipsy

COMPANY:

Personalized Beauty Discovery, Inc.

Start Date:

2011

CEO:

Marcelo Camberos

FOUNDER(S):

Marcelo Camberos, Jennifer Jaconetti Goldfarb, Michelle Phan

Ipsy is an American online subscription service for beauty products. For a $10 monthly fee, subscribers receive 5 samples each month. Products include make-up, nail and skin products, and perfumes. Co-founded in 2011 by YouTube beauty vlogger Michelle Phan with business partners, the service had reached over a million subscribers by January of 2016. By February 2016, there were over 10,000 vloggers contributing videos for Ipsy each month.

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Shopmissa

COMPANY:

Shop Miss A

Start Date:

2013

CEO:

FOUNDER(S):

Jean and Kenneth Baik

Shop Miss A is an online makeup and beauty products store created by Jean Baik and her husband Kenneth Baik in 2013. Many of the products listed on the site are just $1, with new arrivals being added...