webcasting

This post is a plea for you to start webcasting your events. It's easier than you think, and it matters a lot. Of all the things that have made our own events so successful over the years, webcasting has been one of the most important. If you're not familiar with the term, webcasting is the act of streaming live audio and video from your event online. Frankly, it's a term that's getting a little dated. Just [...]