Estimated Comics Shipped to North American Comics Shops
Based on Reports from Diamond Comic Distributors

Stable year-over-year sales for comics were complemented by a $4.74 million month for Diamond's Top 100 trade paperbacks, a 23% increase over the same month in 2004.

Marvel retook the top slots in Diamond's reported overall unit and dollar market shares, thanks in part to its placing 87 items on Diamond's Top 300 comics list versus DC's 93. Dark Horse again topped Image's dollar share in the wider categories, whereas Image was third when looking just at comics. The top debut publisher in the Top 300 was Udon, which placed 198th with Exalted#1 selling about 7,300 copies.

Diamond did not release the dollar sales rankings for the comics in 101st through 300th place this month.

This list includes all items on Diamond's Top 300 chart. If you don't see a book, Diamond released no data for it.
Where dollar rankings were not available, "999" is listed for sorting purposes.
Distributor charts are regional commodity reports, not measures of a work's total reach. Read our FAQ.
The links lead to current listings for each item on eBay. You can also find the books at your comics shop.

Note: This category diverges slightly from Diamond's reported measures for all comics and graphic novels. Slight differences are introduced by the presence of magazines and other factors.

Average cost of comics in the Top 300:$3.19

Average cost of comics in the Top 300, weighted by orders:$3.00

Average cost of comics in the Top 25:$2.84

Median cost of comics in the Top 300:$2.99

Most common cost of comics in the Top 300:$2.99

MARKET SHARES

Share of Overall Units

Marvel

42.70%

DC

36.00%

Image

3.51%

Dark Horse

3.38%

Dynamic

1.37%

Wizard

1.21%

Tokyopop

1.20%

Devil's Due

1.16%

Viz

1.08%

Archie

0.70%

IDW

0.69%

Avatar

0.59%

Alias

0.55%

Gemstone

0.42%

Bongo

0.34%

Harris

0.31%

Fantagraphics

0.20%

Random House

0.15%

ADV

0.14%

Checker

0.08%

Other

4.23%

Share of Overall Dollars

Marvel

36.83%

DC

33.36%

Dark Horse

4.54%

Image

4.02%

Tokyopop

2.89%

Viz

2.39%

Wizard

2.11%

Dynamic

1.38%

Devil's Due

1.08%

IDW

1.02%

Avatar

0.66%

Gemstone

0.64%

Fantagraphics

0.51%

Random House

0.42%

Archie

0.42%

Checker

0.39%

ADV

0.38%

Alias

0.30%

Harris

0.30%

Bongo

0.27%

Other

6.09%

Items in Top 300

DC

93

Marvel

87

Image

27

Dark Horse

15

Archie

10

Devil's Due

10

Alias

7

IDW

7

Avatar

5

Gemstone

5

Bongo

4

Dynamic

4

Aspen

2

Boom

2

Harris

2

Oni

2

Slave Labor

2

Antarctic

1

ACC

1

Broadsword

1

Drawn & Quarterly

1

Digital Webbing

1

El Capitan

1

Fantagraphics

1

Mirage

1

Moonstone

1

Red Eagle

1

Sirius

1

Speakeasy

1

Udon

1

Zenescope

1

Viz

1

Viper

1

Share of Units in Top 300

Marvel

47.59%

DC

38.64%

Image

3.16%

Dark Horse

2.95%

Dynamic

1.63%

Devil's Due

1.38%

Archie

0.61%

IDW

0.59%

Avatar

0.49%

Bongo

0.39%

Aspen

0.35%

Gemstone

0.33%

Alias

0.32%

Harris

0.32%

Broadsword

0.15%

Oni

0.13%

Udon

0.11%

Digital Webbing

0.10%

Boom

0.09%

El Capitan

0.08%

Zenescope

0.07%

Slave Labor

0.07%

Red Eagle

0.06%

Viper

0.05%

Speakeasy

0.05%

Mirage

0.05%

ACC

0.04%

Moonstone

0.04%

Fantagraphics

0.04%

Viz

0.03%

Drawn & Quarterly

0.03%

Sirius

0.03%

Antarctic

0.03%

Share of Dollars in Top 300

Marvel

47.26%

DC

37.38%

Image

3.30%

Dark Horse

3.13%

Dynamic

1.84%

Devil's Due

1.70%

IDW

0.79%

Gemstone

0.64%

Avatar

0.63%

Archie

0.47%

Bongo

0.40%

Aspen

0.35%

Alias

0.32%

Harris

0.32%

Boom

0.16%

Broadsword

0.15%

Oni

0.13%

Udon

0.13%

Digital Webbing

0.13%

El Capitan

0.09%

Red Eagle

0.08%

Zenescope

0.07%

Viz

0.07%

Slave Labor

0.07%

Drawn & Quarterly

0.05%

Mirage

0.05%

Speakeasy

0.05%

Viper

0.05%

Moonstone

0.04%

Fantagraphics

0.04%

ACC

0.04%

Sirius

0.04%

Antarctic

0.03%

Dollar Share of Top 300 Comics & Top 100 TPBs

Marvel

44.51%

DC

36.79%

Dark Horse

4.06%

Image

3.98%

Dynamic

1.48%

Devil's Due

1.36%

Tokyopop

0.87%

Wizard

0.82%

Gemstone

0.79%

IDW

0.77%

Viz

0.54%

Avatar

0.51%

Archie

0.38%

Bongo

0.32%

Random House

0.30%

Aspen

0.28%

Alias

0.26%

Harris

0.25%

Fantagraphics

0.20%

Checker

0.13%

Boom

0.13%

iBooks

0.12%

Broadsword

0.12%

Abstract

0.12%

Oni

0.11%

Udon

0.11%

Digital Webbing

0.10%

El Capitan

0.08%

ADV

0.07%

Red Eagle

0.07%

Zenescope

0.06%

Slave Labor

0.05%

Drawn & Quarterly

0.04%

Mirage

0.04%

Speakeasy

0.04%

Viper

0.04%

Moonstone

0.03%

ACC

0.03%

Sirius

0.03%

Antarctic

0.02%

THE FINE PRINT

The monthly sales estimates at right are for items shipped by Diamond Comic Distributors, the largest comic-book distributor in North America.

Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

The figures represent only those comics and graphic novels that Diamond shipped to North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

An item may appear in more than one month's charts due to reorders; for a better idea of a comic book's overall sales, look for its end-of-year sales in the Year Overview section, where available.

Comichron is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Clicking on links to various merchants on this site and making a purchase can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.