2. Focus on Content Quantity and Quality

Content is what drives visitors to your site. The content you provide needs to be informational and entertaining. It also needs to be keyword optimized.

Quality will only take you so far. Blogging needs to be a steady mix of quality and quantity.

Aim for posting at least 10 blog articles per month for maximum visibility.

3. Know Your Target Audience

Blindly creating content can be a waste of time. Instead of blogging about the first topic that comes to mind, write with your visitors in mind.

What demographic do you want to appeal to? What is your average customer seeking? What do your customers like on social media?

Understanding your audience gives you an insight into what they want. Knowing how to grab their attention is key.

4. Use Other Forms of Media

Expert SEO techniques are all about thinking outside of the box.

Chances are most, if not all, of your content is text based. But did you know that 65% of website visitors are visual learners?

To appeal to those users, mix up how you present your content. Consider using infographics and videos instead.

You may also consider using:

Flow charts

Maps

Visual comparisons

Graphs

Photo lists

5. Create a Mobile-Friendly Website

A growing number of users access websites using a mobile device. While your website may look great on the big screen, it also needs to be optimized for mobile use.

A website that isn’t mobile-friendly causes increased bounce rates. This means a loss of traffic and a potential hit to your site’s SEO ranking.

For a mobile-friendly website:

Use responsive design

Create fluid layouts

Compress and optimize files

Expert SEO Services

SEO is a time-consuming marketing effort. Unlike some forms of marketing, it’s not a one and done. It’s a process that requires continuous research and updates.

From Google algorithm updates to creating content schedules, SEO is no easy feat.

This is where our team becomes a valuable asset to your company.

We provide a variety of marketing services, including content marketing, design, and SEO. Let us tackle the hard task of growing your website. Our team is committed to growing your business. Contact us today to learn about our services.