There is no default amount for investing in a Google™ campaign but there are several factors to consider

If you know how to properly set your budget then you can make sure your Google Ads™ ads will turn into a very lucrative investment. Think in terms of:

Quality and structure of your campaign and ads

Website technical quality

Competition levels in your traget market

Customer acquisition costs in your industry

Business expectations and desired results

Depending on your industry, the amount you should invest in Google Ads™ campaigns every month could be unlimited. Since the amount invested will directly translate into more business success, through increased sales or contacts, there is no maximum or minimum recommended investment.

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Luis Perdigão, Director of Marketing

Real Vida Seguros

"Hello, my name is Rosália and I am the manager of Clínica Liberty Portugal. Similar to our success in Spain through digital communication, we looked for an agency in Portugal that could place us in front of our target customer through different online channels. We know that digital communication is so much more than just a Facebook post or 3 Google Ads, so we looked for experts in the field. With Made2Web, we felt something different. After a month of working together, we received many new contact requests, which helped us gather hundreds of new pacients. And now? We want more."

Rosália Pedrosa, Manager

Clínicas Liberty Portugal

"I found Made2Web through Ruth Almeida and was awakened to a new way to communicating in the digital world. Since then, our partnership has grown and we have always found fruitful ways to achieve business objectives for both organizations. Congratulations Made2Web!"

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Winsig

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João Branco

White

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"We have worked together for a couple of years now and have had always excellent experiences with all their services, from developing an online store, to the digital marketing services we hired. Always pro-active in terms of new developments, they solve many of our problems and, in the end, the sales show a job well done. We strongly recommend this company for everything digital-related."

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Lifenatura - Online Natural Products Store

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Alexandra Vasconcelos

Clínicas Viver

"Be-Slim is an innovative 100% online Slimming Clinic, which has allowed hundreds of people to lose weight and gain self-esteem. We are proud to share this victory with Made2Web, without whom this innovative idea could not have been fulfilled. My thank you to an available and dedicated team, who doesn’t pose obstacles but rather provide solutions to the road ahead. Be-Slim's success is ours and yours."

Isabel Mendonça, CEO

be-Slim

"When Made2Web sugested an SEO strategy to improve the visibility of our website, I accepted it, without understanding exactly what it was, because I trust them. The truth is that in 5 months Made2Web’s digital strategy had increased the visibility of my Hormonal Modulation clinic and anti-aging medicine in Google by 56%. We jumped from about 5,000 visitors per month to more than 8,000! This is a huge increase. This SEO program allowed more users to find our clinic and services through the web, which was reflected in an increase in our work. Thank you Made2Web!"

Dra. Ivone Mirpuri

Clínica Anti-Aging

Imagine you have an online store and want to increase sales

If you decided to invest €500 for 30 days in Google™ Ads, this happens:

1,700 new people visit your website (for €0.30 per click)

85 new purchases are completed (5 out of every 100 users buy something)

€40 per order on average is spent by each customer

€3,400 in extra revenue means that, with a margin of 30% and an original Google™ Ads investment of €500, you make a net profit of €520

YOU JUST MADE €520 IN ONLY 10 DAYS. SO WHAT NOW? DO YOU STICK TO YOUR GOOGLE™ ADS BUDGET OR INCREASE IT?

If your Google™ Ads ads are going offline for a few hours a day to help you stay on budget

Then you should increase your budget gradually and watch users who never saw the original ad make purchases

If your campaign does not exhaust your daily budget

Then your business is probably in a niche or local market in which case you could even scale back your spending.

Do you want to have more leads from your Google™ Ads campaigns?

Fill out this form

Join the success of our 250 clients. Exponentially increase your leads and acquire new customers. All with digital marketing!

Rute C.AlmeidaMade2Web, Sales Director

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