The campaign targets parents who post photos of their children in moments that may seem innocent, but can be repurposed by paedophiles, such as toilet training, playing in the bathtub, peeing in the backyard or posing in bathers.

“While parents are naively posting intimate photos and details about their kids on social media, they have no idea how easily these images can be screenshot and downloaded by predators and sex offenders, who can manipulate, misuse and repost them on other sites,” chairman of the agency who created the campaign, David Angelo, said.

This may or may not be news to parents and may or may not change their minds, but what the campaign’s video highlights strongly is that there is a way that parents make it even easier for predators to find their images.

When parents add a hashtag like “#Bathtime” or “#ToiletTraining” they link their image to a searchable term that paedophiles can type in to find images of children through social media.

Sex offenders can easily type “#pottytraining” into the search bar on Instagram and be greeted with images of toddlers in very private moments.

In order to combat this disturbingly simple tactic, Child Rescue Coalition are asking children and parents to reclaim the hashtag together.

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By flooding the hashtags with images of children holding hand-drawn signs in front of their faces that say “Privacy, please” they hope to annoy and deter predators and make other parents aware of the dangers of posting nude photos of their children online.

And it’s not just photos of children in a state of undress that parents should be wary of posting. Former Queensland police officer Erin Cash, who has years of experience as a detective in paedophile and child abuse task forces, says that less-obvious photos can be turned into child abuse material.

“Like photos that they can alter to make your child or teen look they are part of a sexual act. These photos can be altered to have a male person in the photo in a state of arousal,” she warned. “Or they can simply overlay a lewd comment so that the photo becomes a paedophile photo ‘meme’.”

She also explained that due to the nature of the online world, it can be difficult for police to contact parents whose children’s images have been found in a raid on a child abuse material ring, so they might never know it’s been misused.

But even if the worst doesn’t happen, Child Rescue Coalition is asking parents to consider if sharing so much of children online is something their child will resent when they get older.

The video ends with the message: “It’s your kid, but it’s their privacy.”

What do you think? Should we stop posting photos of kids online altogether? Tell us in the comments below.