helloworld agents are set to reap the rewards of a world-first, global social media initiative #helloworldRELAY which will boost brand awareness, customer engagement and firmly entrench helloworld as “Experts in Everywhere”.

On September 27, Instagrammers around the world will post until the sun sets in their location. Beginning with sunrise in Samoa and travelling around the world to finish at sunset in the Cook Islands 36 hours later, a total of 75 locations have been confirmed across five continents and 60 countries including New Zealand, Fiji, Peru, Kenya, Oman, Monaco, Thailand, Vanuatu, United Arab Emirates, South Africa and Singapore, with partners Brand USA, VisitBritain, Insider Journeys and Intrepid providing support to bring the relay to life.

Each location will host an Instagram meet up (insta-meet) as part of the #helloworldRELAY for two hours, widening the reach to other social media enthusiasts and travellers at each location.

Key tourism bodies including VisitBritain, Brand USA and Singapore Tourism Board have seized the opportunity to be involved in this pioneering social media initiative. helloworld is partnering with more than 60 countries and 75 Instagram influencers to create #helloworldRELAY which will capture countries, cities and people through creative images snapped and shared across the world. The event will take place on World Tourism Day, September 27, and will showcase helloworld itineraries created with destination partners.

Kim Portrate, helloworld Chief Marketing Officer said the #helloworldRELAY innovation entrenched helloworld’s commitment to being “Experts in Everywhere” in the increasingly important social media landscape.

“Approximately five million Australians check into Instagram every month with 70% of those users active every day. The #helloworldRELAY is a unique opportunity to inspire travellers and showcase the expertise of helloworld agents and the itineraries that can be created by helloworld agents or booked online at helloworld.com.au.”

“helloworld agents take great pride in being able to offer customers holidays that go beyond expectations and showcase the depth of their expertise. This global relay marks World Tourism Day and celebrates the significant role that tourism plays culturally and economically to our world,” she added.

Instagram is also supportive of the #helloworldRELAY adds Paul McCrory, Head of Financial Services and Travel at Facebook. “Travel has always been a key part of Instagram and it is a beautiful canvas to engage with a community of passionate and aspiring travelers. helloworld has created an innovative use of the platform and they will be the first travel brand in Australia to embrace our Marquee product.”

Track the relay by following @helloworldAU on Instagram, Facebook and Twitter or go online at relay.helloworld.com.au or simply search #helloworldRELAY.