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Tag: bulk sms marketing mumbai

Over the past several years the vertical of digital landscape has shuffled at a greater extent. This change led to multifarious opportunities for strategic marketers in terms of business communication, value and trust. The rapid emergence of high-end Smartphones and mobile technologies have fuelled the spark with continuous connection and instant accessibility of real time data. The mobile emergence has composed a platform for integrating email, social and mobile communication together. BulkSMS Marketinghowever has emerged as a winner overall.

The USP of BulkSMS Marketing:-

If we consider the basic communication behaviour of the masses using SMS, we find these major benefits for business-

Maximum Reach:

Leave the world behind and just set an example with Delhi, the capital city of India. Surveys say that an individual in the city has almost 3 mobile connections per person. The number of persons how love to text and receive message has increased dramatically in recent years. That is why I do believe that an effective SMS marketing strategy can increase the reach of your campaign easily.

Easily Measurable Results:

Since a single individual carries his phone with him, chances of messages to get opened are high. The average response rate of a text message is also very encouraging. Almost 20-30% of text messages are getting answered instantly so it is possible to decide the decision based on outcomes.

Consumer Preference:

Mobile marketing plays a significant role in deciding the consumer preferences as well. Every buyer has his own preference when he decides to buy a product or service. Using comprehensive campaigns, it’s no way tough to get the insight of consumer behaviours.

Better chances that the SMS will be Read

There is a better chance that the SMS will be read by your target customer. When the customer hears a buzz he will check his phone. The chances of an SMS being opened and read are better that of an email be opened and read.

Mobile phones are hugely popular devices that cut across age barriers when it comes to their use. Today, it is surprising to find someone who does not own a mobile phone. It can be a high end one, a multimedia phone or a utility phone. The number of service providers has also grown immensely with the growth in the percentage of people using mobile phones. People have now started to spend flexibly every month on their mobile phone bills. Even prepaid customers opt for high end plans to ensure they do not run out of balance at the wrong time.

Mobile phones come with a wide range exciting features. One of the features that have made the device a essential to own is the SMS. SMS is a short, speedy and cost-effective way of sending an important message across when you do not have enough calling balance to call the person or when your call goes unreturned.
There are myriad benefits of using the SMS facility. Your desired message reaches instantaneously to the person. You can edit your messages and put the information that you think is utmost important. It is perhaps the cheapest way of sending a long distance message to a person who may be living opposite to you or in a faraway country. Bulk SMS marketing is quite popular with many small and medium sized companies. Bulk SMS marketing in India is still at a nascent stage. However, it is expanding at a rapid rate. It is easy for anyone to send bulk SMS with the right bulk SMS software. Bulk SMS marketing is considered to be the most cost-efficient way of sending across your message.

Several types of companies use Bulk SMS marketing to send their intended message across. If you own a small or medium sized firm, you should certainly give bulk SMS marketing a serious thought.