The ad starts off with genie-like Aaron McCann snapping his finger and materializing in front of comedy partner Henry Inglis. The ad goes through all the tropes of your typical college recruitment videos, showing off the high-tech facilities, friendly looking students and more.

But things quickly take a very, very dark turn. Lets just say it's a case of teleportation gone horribly wrong.

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As we discovered in January, "The College Freshman" is UNH's own Griffin Kiritsy. Like it or not, his picture has become one of the more popular images on college Facebook meme pages. For BU, caption-writers have chosen to use his image to represent the... overconfidence of certain students.

For NYU meme-makers, The College Freshman is a symbol of the too-cool-for-school attitude of the first-year student: New to the city, he's already caught up in the idea of big-city life -- or at least the idea of it.

The Syracuse College Freshman: An emblem of diversity in Syracuse, NY, dining options?

Success Kid is another meme commonly captioned on campus blogs and Facebook pages. Columbia uses him to flaunt its nerdiness -- "Butler" is the library, and the fight to find an open seat in the reference room is not for the faint of heart.

UVA's Success Kid marks a more typical college attitude.

The Y U NO meme allegedly originated in a Japanese anime series, but college students from across the country have adapted the image to express daily frustrations. At Yale, these seem to be of the academic variety (surprised?).

Also unsurprisingly, a Duke student uses the image to allude to the school's rivalry with UNC.

Also known as the "You Must Be New Here" meme (a reference to newbies on Internet forums), the Willy Wonka meme recalls the deadpan sarcasm of Gene Wilder's movie character. Students use it to poke fun at the more pedantic complaints heard across campus, as in this Fordham meme.

One student on the Yale Memes Facebook page points to the overly-competitive nature of life in New Haven.

From the popular TV show Futurama comes this meme, which follows the "Not sure if X, or Y" format. Whither the weather in Oklahoma?

Apparently, fraternity life and campus life are intimately intermingled at the University of Texas.

"One does not simply" use a Lord of the Rings reference without explaining himself. For UVA students, the Boromirmod meme highlights the impossibility of parking in Mordor -- oops, we meant Charlottesville.

A BU student points to the difficulty of finding a seat in the student center with this meme.

Similarly, the Boromirmod meme proves an apt metaphor for finding a seat in the Link room of the library.

Some schools, on the other hand, have taken it upon themselves to create custom memes. In this case, Duke students once again highlight their rivalry with a student-designed image making fun of UNC.

In the same vein, Spectrum, the blog of the Columbia Daily Spectator, actually featured a weekly meme in 2011. All commented on student life through a caption atop a photograph of Alma Mater, a statue located at the heart of Columbia's campus.

Turns out US colleges are not the only ones making memes -- several schools in England and other international locations have also caught onto the trend. Here, the London School of Economics provides a surprisingly self-deprecating interpretation of the Futurama Fry meme.

Oxford, too, has a Facebook page devoted to college memes. Here, a student employs the LOTR image much like those of Duke and BU.

Not Slytherin... Not Slytherin...

The University College of London also has a Facebook page of college memes that includes the Boromirmod image. Here, we have no idea what they're talking about, but either way we're thrilled to see the trend has caught on over there too. Carry on!