Smart Business Magazine, December 2014

December 2014 Smart Business Northern California 17 Keith Greggor is known for being a master brander but now the affable liquor industry veteran is adding master brewer to his list of accolades His latest endeavor involves the remodeling of Anchor Steam Beer after the iconic brand fell into a state of disrepair People would salute the brand because of our history but walk right by says Greggor who serves as president and CEO of Anchor Brewing Co which originated in San Francisco during the gold rush in 1896 The new guys in town were getting all the attention Anchor Brewing was a forebearer of the modern microbrewery and the No 1 brand of craft beer in 1990 But by the time Greggor and partner Tony Foglio purchased the brewery from Fritz Maytag in 2010 Anchor Brewings flagship brand had fallen to No 29 was producing just 100000 barrels of beer per year and was losing money ANCHOR BREWING CO Keith Greggor pours his head and heart into the revitalization of Anchor Brewings iconic brand BY LESLIE STEVENS HUFFMAN CEOINTERVIEW@ SBNONLINE COM COVER BRAND BREWMASTER

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