Every business wants to make a splash when it comes to their promotional marketing. Whether it’s a giveaway or a gift, we’d love to offer the newest, coolest, custom item to customers and employees. However, for whatever reason, it may not be in the cards for you right now. Those types of products may cost too […]

DO NOT forget about the logo. It is one of the most (if not the most) important pieces of marketing material in your arsenal. A logo is supposed to have meaning. A personality all it’s own. And above all, it describes what a company is all about.

Consistency is the first key of branding. Your brand should have an uniformed look and voice throughout all of your brand assets to help your audience grow familiar with who you are and what you represent. It’s crucial to branding. Without any guidance, it becomes more difficult to create a consistent look for your brand.

Recently we’ve given you some tips on what makes a great company logo. But we haven’t dabbled as much into why these types of logos have such a powerful hold on us. The psychology behind logo design allows your logo to truly connect with consumers by connecting with them emotionally and making them think twice.

As we stated in our last blog post, a logo is the ‘face’ of your company. It’s how consumers relate to your business and begin to recognize and trust your products/services. That’s why its important to have a great logo. However, sometimes small businesses tend to skip this step or settle on a subpar logo in order to get the ball rolling.

Each great logo share the same characteristics. They’re simple, appropriate, timeless, adaptable and unique. Some business owners fail to recognize that a strong logo helps consumers make decisions. A poor design can actually demean a company. Consumers don’t need to be graphic artists themselves to recognize clipart or a bad font choice.

What the heck is vectored art? This is something we hear quite a bit here at Blue Soda Promo. It is the response we receive after asking our customers if they have the vectored version of their logo. While we touched on the subject briefly in our previous post, we thought it would be a good idea to explain in more detail, what vectored art is, what makes it unique and hopefully some tips to help you track down your vectored logo.

We preach about the power of promotional products, the impressions they receive compared to the cost and how useful they are. All true statements, yet no one wants to receive all that attention if they aren’t happy with the imprint on the items. This post can be used as a helpful guide to ensure that the imprint left on the product is an impression that will stick in the heads of everyone who sees it.