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Google’s Mobile-Friendly Update is Rolling Out

Google started rolling out its mobile-friendly ranking update on April 21, 2015, “boosting the ranking of mobile friendly pages on mobile search results,” making it easier for searchers to find relevant, readable content. Conversely, web pages that are not mobile-friendly may drop in the search rankings.

Just because you did not see a change in your site’s ranking on April 22nd, doesn’t mean you won’t see one.

“You won’t be able to definitively determine whether your site’s rankings are impacted by the mobile-friendly update by April 22nd. While we begin rolling out the mobile-friendly update on April 21st, it’ll be a week or so before it makes its way to all pages in the index.”

Google’s Mobile-Friendly Test:

When you test your site on Google’s Mobile-Friendly Test tool, Google will produce a report indicating whether your page passed or failed.

Awesome – our home page passes Google’s mobile-friendly test!

This one doesn’t, but Google tells us what we need to do to fix it.

If you are registered with Google webmaster tools, you can get detailed information on the mobile-friendliness of your entire site, and how to fix any errors. For example, Google crawled 200 pages of this site in March and found “100% of them have critical mobile usability errors.”

Is Your Business Mobile-Ready?

Whether you are ready or not, mobile is here. If you are a business owner and you want to remain competitive or keep the competitive edge you have, the time to go mobile was last year. The next best time is now.

Google has given us the tools to test if our sites are mobile-friendly and guidance on how to do so. Now is the time to “Make it so.” (Sorry, the Trekkie in me sometimes escapes!)