Juicy Couture Releases A Collaboration with VFiles

LONDON, ENGLAND - FEBRUARY 25: Models the catwalk at the Juicy Couture show during the London Fashion Week Festival February 2018 on February 25, 2018 in London, United Kingdom. (Photo by Joe Maher/BFC/Getty Images)Joe Maher/BFC

Juicy Couture is officially back. Yes, the same brand that brought you velour tracksuits is hitting the scene again in a major way. Last month, Juicy announced a capsule collection with VFiles that brings back some of the original athleisure pieces from the early aughts. The collection is aptly titled “VFiles La Juicy,” as a play on their old slogan, “Viva La Juicy.”

The campaign, shot by Ro.Lexx, was not only creative directed by designer Sami Miro but also features her modeling the collection in black and white photos mixed with a little fun-loving pink.

The limited-edition collection features 17 pieces for both men and women, including everything from classic velour track pants to bold graphic tees. In other words, all our favorite Juicy Couture players are in attendance and we couldn’t be happier. But the whole capsule boasts a slightly edgier vibe than most of Juicy’s current offerings, thanks to a little bit of VFiles branding.

This isn't the first time the brand has released a collaboration in recent seasons. They've also done small collections with Vetements and Urban Outfitters. While those were great, this latest move is quite possibly the most fun one yet.

You can shop the full collection now on VFile's website. But don’t wait long — it's already selling fast.