Fleet graphics aren’t only a big expense they can end up being a big mistake. Graphics that don’t help an organization share their message aren’t cost effective. Fleets that aren’t part of the overall brand, adhesive vinyl failure, improper installation, and poor design can all damage a company’s reputation and image. With that in mind, [...]

We’ve all seen it. People put in management positions that are ill-suited and poorly equipped for a leadership role. But how does this happen? Upper management surely doesn’t want to promote people, who will fail, do they? Poor management, at any level, adversely affects the company and lack of leadership weakens the bottom line. How [...]

The Holiday season is upon us. It’s a time when humanity is a little friendlier, the food and drinks are forthcoming, and people greet each other with love and hope in their hearts. And whether you consciously consider it or not it’s a time when people network. At any gathering of friends, acquaintances, and business [...]

I’ve been in sales and marketing most of my life, more than 40 years. I’ve managed retail operations, sold B2B, and directed sales teams. And…I’ve made every single one of these mistakes—more than once. If you’re in sales and continue to use these sales techniques, it may be time to reconsider your methodology. The Top [...]

America depends on trucking to haul our goods. The delivery of our food, medicine, and nearly every product you can name depends on trucking. Trucking depends on drivers—healthy drivers. Not only to deliver the goods on time but to stay on the job. The American economy depends on it. The trucking industry is currently short, [...]

Are you a social media butterfly or alone in your network cocoon? It's easy to forget the social in social media. Sometimes we lose track of what's important and it's not limited to social media. For example, human resource departments that are anything but human; public relations teams that have little to do with building [...]

We recently published the Top Ten Reasons NOT to Wrap Your Commercial Vehicles and thought it only fitting to offer the opposite point of view. Vehicle graphics has gone way beyond lettering company names, listing phone numbers, and adding "How’s my driving?" to the back of a truck. Today, vehicle graphics inform consumers and introduce [...]

If you don’t have graphics on your fleet vehicles, no advertising, call to actions, or branding—I’m certain you have a good reason. But if you need an answer when marketing people ask you why your cars and trucks are blank canvases—you can use one of these 10. The Top Ten Reasons NOT To Wrap Your [...]

Are you successful in making connections at networking events? If you’re an introvert you may not enjoy gatherings of people—it drains your energy. Networking events may be unnatural for you and you don’t get much out of them. Or…you’re an extrovert and you not only like to be around people—you need it, but you never [...]

I almost titled this post “MY Top Ten Social Media Marketing Mistakes” because although I haven’t made every one of these—I've come close. I’ll take that further; I continue to make mistakes, which gives me the opportunity to learn. Ain't it great? Every day I’ll see someone do something on social media that I've never [...]