A.P.C.'s launched their own blog, called A.P.C. Journal, and it's packed full of the same classic but slightly quirky things that make their clothes so great. Everything from an elementary school photo shoot to a lesson in laundering sweaters makes its way onto the site, but it's the vintage ads that we want to make our homepage, including the Stella Tennant shots above, from 1992 and a set of Lou Doillon images from ten years ago.

The other best part's the reminder that you can bring your old A.P.C jeans in for half off a new pair, and they'll wash, repair and iron your old ones, stamp them with your initials, and pass them off to the next jean lover. Click here to explore.