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As you may have seen from our Twitter feed the adomedia team like to keep up to date with the latest movements in the digital and technology world, and with musical staff both past and present the ado studio has always had practical connections with the music industry.

With that in mind we’re understandably excited by the growing synergy between the two industries, especially with streaming services becoming more intelligent and making music even more accessible, most recently with the release of Apple Music. It’s no secret then, that when data driven music platform Beatroot approached us to help with their new brand direction we were more than happy to help.

Beatroot is a music intelligence platform that automatically processes complex metadata from a music catalogue to decode intelligent information from every track and artist. Using a combination of Genre, Mood, BPM, Lyrics, Instrumentation and Era you can curate shortlists of relevant tracks with the beautiful, user friendly interface.