Maui Brewing Hires National Sales Manager

Amid construction of a new brewing facility that will double its current capacity, Maui Brewing Co. has added to its executive team.

Last week, the company announced the hiring of Peter Scheider as its new National Sales Manager.

Scheider, a former off-premise sales representative and territory manager with Odell Brewing Co., officially joined Maui Brewing in August and has spent the last two months meeting with the company’s wholesale partners. While Maui is headquartered in Hawaii, Garrett Marrero, Maui’s founder, said Scheider will be based out of the continental U.S., however, a specific location has not yet been determined.

Outside of Hawaii, Maui beer can be found in 10 mainland states and internationally. The company has steadily grown its sales over the past three years, growing production from 17,265 barrels in 2011 to an expected 24,000 barrels this year. Maui Brewing’s new brewery will have an initial capacity of 50,000 barrels and is scheduled to open in June of 2014.

The full press release is below.

Lahaina, Hawaii – Maui Brewing Co. (MBC) is elated to announce another addition to the “family”: Peter Scheider. Pete is joining MBC as the National Sales Manager.

Peter started as the draft technician for the Odell brewing Company in 2004 and then quickly moved on to run the off-premise sales route for Fort Collins, CO. After a year of off-premise work, Pete was moved to Western Slope Territory Manager where he represented Odell Brewing in Boulder as well as several other mountain towns including Breckenridge, Vail, Aspen, Copper Mountain and Winter Park.

Peter grew up on Long Island and later moved to Tennessee for high school and college. College was interrupted to follow the band Widespread Panic around the country until he found himself in Colorado for a concert – he never looked back. Connections made in Colorado eventually lead to the job with Odell Brewing Co.

Maui Brewing Co. is a craft brewery based in Maui, HI. As the largest authentic Hawaiian brewery, it currently has one brewery in Lahaina, and one brewpub in Kahana that creates more than 40 different styles on a rotating basis. In 2005 Maui Brewing Co. produced 400 barrels from the single brewpub and expanded into an additional brewery location in 2007, producing nearly 20,000 barrels in 2012.

MBC has remained consistent in the vision, “Handcrafted Ales & Lagers Brewed with Aloha”. This means respect for the environment, the community, its people, and company ethics are considered in every high-quality craft beer brewed. The beers have been recognized worldwide for quality and innovation winning more than 100 medals in a short history.

Maui Brewing Co. is currently in construction to move production to a state-of-the-art brewery in Kihei. This will help meet current demand, and give the ability to open additional markets. The goal is to be brewing, drinking, and shipping beer from this new brewery in June 2014.

Founded in 2005, Maui Brewing Company is Hawaii's largest craft brewery, operating 100% in Hawaii. MBC is based on Maui, with its production brewery and tasting room in Kihei, as well as pubs in Kahan...