Campagne ‘Zelf Repareren’

project summary

When you think about it, it’s really crazy that we throw away household applicances when minor (fixable) components break.

The “Natuur en Mileu” foundation asked us to create a series of three short spots to create awareness for this around the yearly Black Friday madness.

Without the budget to create a full-3D character story, but with the desire to add human character(s) to the story we decided on 3D characters in a 2D stop-motion world. We used a mix of motion-capture data, clean 3D models and a basic shaded look that fits right in with the 2D elements.