To get your meaning across clearly, you need to choose the right words and set them in the right order. After that, style will take care of itself. As Matthew Arnold (An English Victorian poet) said:

Have something to say and say it as clearly as you can. That is the only secret of style.

Choosing the right words to use is not always easy, however. Often it requires a little work and a fair bit of thought.

Clear writing, like clear thinking, is hard work. But it is work that is worth doing, because without it, you waste not only your own time but also that of your reader. And that is a rudeness which is inexcusable.

This site is being rebuilt from the ground up. It's a mess, and will remain a mess for a while. Most of the content is there but images are missing, links are likely broken and the loss of formatting might make some of the text a bit garbled in places (pull-out quotes aren't working yet, and they might get dumped into the middle of other sentences)
Please be patient. Or call back sometime.