7 Clever Ways to Market Your Sublet

If you will be temporarily vacating your place for any reason, subletting is a good way to cover the cost of your rent while you are away. In a nutshell, subletting is letting someone rent your apartment or room while you are away for a short time.

Of course, you must clear this with your landlord and your roommates before you start marketing your place as a sublet. But once you get the okay, you can start marketing your sublet.

Here are seven clever ways to market your sublet.

Image via Isorepublic.com

1. Post about it online

Nowadays, there are amazing resources on the Internet that can help you find a subletter. Websites like Craigslist, Sublet.com, and even Uloop have sections where you can advertise your sublet. Take advantage of these resources! You can also use social media to advertise your sublet, too, since it’ll help you get the word out to many people in a short time.

2. Word of mouth

Don’t underestimate the power of word of mouth! Tell your family and friends about your plans to sublet your place and see if any of them are interested. After all, wouldn’t it be better to sublet your place to someone you know (or someone who knows someone you know) than to a total stranger?

3. Hang flyers around campus

Let the community know that you are subletting your apartment by posting flyers around the area! Post flyers at your local Starbucks and on your floor’s (or your building’s) bulletin board. The point is to post it in many places so that the word gets out there.

4. Offer walkthroughs

If someone is interested in subletting your place, offer to meet them in a public place first. Once you know they’re not a creep, you can do a walkthrough of your place with them. Meeting them in person is a good idea because you will know that they are not a fraud or someone who will trash your place. Scammers will try to pose as good potential subletters, but meeting them in person will greatly decrease the chance you’ll be subletting to a scammer.

5. Always include pictures

We, as humans, are visual creatures. Images catch our attention, so take pictures of your clean and neat apartment and post them wherever you are advertising your sublet. The pictures will draw people in.

6. Emphasize what makes your sublet unique

What makes your place unique from all the other potential sublets? Is it within walking distance to campus? Is it a single room? Does it have a beautiful porch? These will be your selling points! Make sure to emphasize the points that make your place stand out from others.

7. Price it reasonably

Chances are very low that your subletter will cover 100 percent of the rent for the time you’re gone. Most subletters will pay about 75 percent of the rent. If your asking price is too high, you will drive potential subletters away, so don’t do it!

Once you decide to sublet your place, you need to market it well to get the word out to as many people as you can. Take advantage of the Internet, word of mouth, and beautiful pictures to advertise your apartment. You’ll find a subletter in no time!