Why Western brands are taking a chance on the UK | Fast Casual

While dining out seems to have lost some of its appeal to US consumers, it’s becoming a more popular option for people in the United Kingdom.

“It is a solid fact that the demand for eating out among UK consumers are growing,” said Elif Polat, Research Analyst at Euromonitor International.

“Consumer foodservice grew by 3 percent in value terms in 2016, an important achievement for the industry considering the fact that UK is a quite mature market,” she said in an interview with FastCasual