Permission Marketing

DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message
Definition continues below.

WHITE PAPER:
Authentication to a SharePoint environment is the process in which a company’s IT architecture approves a user’s credentials. To fully understand the spectrum involved with managing permissions in a SharePoint environment, you need to know the components involved with permissions and how they work with one another.

WHITE PAPER:
In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.

PERMISSION MARKETING DEFINITION (continued): Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message that has been requested in advance and more cost-efficient because theprospect is already identified and targetted. In a world of information overload, automatedtelemarketing, and spam,most people welcome the idea of permission marketing.

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines