13.
Decision making in the face of uncertainty,
with high penalties for error
Asimow, 1962
The imaginative jump from present facts to
future possibilies
Page, 1966
Design is the practical application of
science, art and creativity to create
something useful and attractive
Beltagui, et al (2008)

14.
“All one can say with certainty is
that society, or the world, is not the
same as it was before the new
design appeared.”
John Chris Jones
Design Methods
Seeds of human future
1970

21.
Why not build
cathedrals
anymore?
Look ahead, and think about how things are
after three generations.
sagrada familia lego

22.
Apparently, the
future is what
makes design so
complicated...
But the real problem with design, is the problem itself...

23.
Design problems are In design ‘perfect’ solutions do not
multidimensional, highly exist. Simply because we do not
interactive, ill-structered... also know what the perfect solution is.
refered to as ‘wicked’ problems
Lawson

24.
The problem- and solution space are interwoven.
Solution conjectures are helpful to explore and
understand the problemspace
A design is never finished!

29.
Generally speaking, it
seems that the nearer you
get to finishing a design
the more accurately you
are able to estimate how
much work remains to be
done.
Bryan Lawson (2006)
why
h at is s start
So t alway
you days ect
w j
a fe re a pro
befo s to be
d
nee hed!
finis

34.
But bear this in mind...
Iterate often
Be a harsh critic to your work
But also dare to fail
Reject (early) solutions when you
discover them to be fundamentally flawed
Be open to surprises
Love what you’re doing...