@MotorolaIndia : Motorola India built conversation around the launch of the Moto G Turbo and engaged users in a conversation around a Christmas season contest. Tapping into the already heightened conversation around the holiday season Motorola ran a contest with the hashtag #HaveAMotoXmas which drew in a lot of users to engage with the brand and get involved in some good holiday season fun.

Top Tweet:

@Lifestyle_Store : Lifestyle ran a co-branded contest with Titan watches and Tommy Hilfiger which helped it get a lot of conversations going around the brand. Using the insight that conversations during holiday time revolve around gifting and weddings, the brand engaged in dialogue around watches and the 'gift of time'. To make the whole experience more social the brand asked users to share a 'watchfie' and tag their friends. And it also leveraged topical conversations around the big-ticket movie releases - Star Wars and Dilwale, to engage users.

Top Tweet:

@SamsungMobileIn: Samsung mobile used the week to build a conversation around the Mix Radio. Given that it is a music platform the brand was able to engage with music lovers on Twitter through a contest that asked people to identify songs via hints hidden in tweets. The holiday season sees peaks in conversation around music and judging by the tweets users seem to have enjoyed having this conversation with Samsung.

Top Tweet:

@Flipkart: Flipkart engaged with users through 29 tweets. The tweets focused on a few key pillars with holiday shopping being the prime one. They broke the holiday shopping category down further into shopping for your home and shopping for kids and led conversations on the hashtag - #FlipkartHomeIdeas and #HowToShopForKids. The brand showcased interesting gifting ideas across both categories and used the opportunity to announce the #BigAppShoppingDays which led to more excitement and engagement from users.

Top Tweet:

@SabTV : Sab TV saw a lot of conversations for its top shows, an indication of how TV and Twitter integrate as platforms. The tweet that drove the most conversations was for the Sab TV show 'Tarak Mehta ka Ooltah Chashmah' which shared the news of Shah Rukh Khan and Kajol's guest appearance on the show.

Top Tweet:

Source: Twitter (As on 23rd December 2015)

(The index looks at the live list of all advertisers on the platform and measures the total number of user engagements with all the Tweets that they sent out that week - specifically this is a sum of all the replies, retweets and favourites across all tweets that week.)