All the News That's Fit for a Paywall

New York Times' success in charging for content encourages industry analysts

Executive Summary

The New York Times, which used to allow online readers free, unlimited access to its content, adopted a paywall in 2011 that limited the number of articles readers could access for free. The newspaper now has more than 1 million paying online subscribers. Not counting Sunday-only print subscribers, today's combined digital/print New York Times has more daily readers than the print-only edition did in 1995 at the height of journalism's most robust financial era.