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Basically search engine optimization is classified in to two on page and off page if we follow the rules and regulations i mean the update from the following search engine then we can gain a better visibility.

All 5 points are valued while ranking a website . Social Signals are very important for wbesite . other then all these links are still effective . purchase link on niche industry website . Guest posting with Niche Related Networks . Active with Social Sites . Work for website branding .

the best SEO technique is the white hat technique to improve your site's rank as it involves the proper method which is acceptable by google like no duplicate content, no keyword spamming, no hidden text, not multiple text should be used etc.

Hi, Eliza189. I am really sorry for my late reply. In 2011, Google began to support the existing markup standard HTML5 (rel=”author”) to help search engines identify works by the same author across the Internet.
Authorship means connecting your Google+ account to your blog. You must have a Google + account for it to work. Many blogs have seen a 15-20% increase in traffic on their posts.