The Latest News from Priority 1 Fitness …

Now Offering FinancingWe now offer 6 months Same as Cash with approved credit on most purchases!

Looking for new fitness equipment?

Priority 1 Fitness has a combined 100 years of experience in sales and service of retail and commercial treadmills, ellipticals, exercise bikes, home gyms and steppers. We are Nebraska and western Iowa’s premier fitness retailer.
Whatever you purchase from us, from accessories to complete home or commercial fitness centers, you can be assured of one common denominator “QUALITY”. We offer the best quality brands with the most competitive prices.
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Does your equipment need serviced?

Our qualified professionals can tune up your machine and get it running smoothly again. If something needs to be replaced, we keep many of the standard parts in stock to fix your machine as quickly as possible or we can expedite it overnight if needed. Whether you maintain a fitness center with a hundred treadmills or you simply need help moving your weight machine to another floor of your house, we can provide the right solution for you to keep getting more out of your equipment. – more details

Our Location

Stop in and see us to get the absolute best pricing on everything we sell at:

Spring Cleaning!It's that time of year when we work to clean out all the gunk and clutter from the previous year. Don't overlook your fitness equipment! Your cardio and weight equipment want to be cleaned too. While you are at it, make sure they get their regular maintenance done as well. Don't know how to do all of that properly? Call us and let our experienced techs do it for you. We work on all brands and types of equipment and have been doing it for over 20 years! ... See MoreSee Less

We have 3G Cardio Elite Treadmills back in stock now! We dare you to compare this treadmill to anything in the $3000 to $4000 price range. You won't find anything that specs out better for a lower price! Come in and check this treadmill out for yourself. These treadmills are hot, so get yours while we still have them in stock. ... See MoreSee Less