Jeremy McConnell has sparked rumours he cheated on Stephanie Davis, as pictures emerge of him in a close embrace with a mystery brunette.

The CBB star was snapped with his arm round another woman, and while it's unclear when the snaps were taken, Twitter users claim it was on Friday night - when he was in Liverpool filming for a new showreel.

While his face isn't clearly visible in the photos, he shows off THAT distinctive tattoo on his hand.

It came just hours before it was revealed Jeremy had gone AWOL for 24 hours the following night, after his appearance at a nightclub in Fife on Saturday.

Jeremy McConnell's tattoo was clear (Photo: twitter/snot_jezza)

A source previously told us: "She couldn't get hold of him for 24 hours and was really worried, especially with the recent rumours he cheated on her after a night out.

"He was at a personal appearance in Fife at Kitty's nightclub and she panicked when she couldn't reach him."

A user shared the photos of Jeremy and the mystery brunette on Twitter, in response to Loose Women's tweet confirming Stephanie had pulled out of the show today.

Jeremy McConnell is that really you? (Photo: twitter/snot_jezza)

The user wrote: "@loosewomen @Stephdavis77 anything to do with this?? You're much better off with out a manipulative player Steph."

Another tweet, alongside a second photo appearing to show Jeremy more clearly, read: "Private party in VIP on FRIDAY.. User. Yet it's Steph that gets flack. Player. Made more disgusting with lies."

Alongside the two photos, the user posted a stream of angry tweets, with one saying: "Wonder if the girl you cheating with on Friday has extended her congrats?? Only pressure was the pressure on your lips."

We have contacted Jeremy's reps for comment.

Hours after he is thought to have spent the night in Liverpool, Jeremy jetted to Fife - and is said to have pulled a disappearing act on Stephanie.

Shortly after, he tweeted about being a 'mug', writing on the social media site: "I have been the biggest mug . I'm sorry for the people who tried to warn me. But you live and learn . Onwards and upwards. (sic)"

He later deleted the post and the pair are said to be talking things through, despite hastily removing each other from Twitter.

Stephanie pulled out of their joint Loose Women appearance today, and released an emotional statement, saying: "I'm really sad not to be able to come onto the show today and see all of you Loose women. Everything has changed for me over the weekend.

"I'm very upset and I feel taking a few days to get my head together is the best thing for me to do right now. Thank you for all the continuous support as always. Love you all lots and I'll see you soon. Stephanie."