Iced/rtd tea drinks has seen a slowdown in growth from 2013 suffering slightly from the economic turndown from its main market, China. With the rise in the concern surrounding people’s intake of sugar plain tea has seen good growth as this is considered to be the healthiest option, there has also been a new introduction in milk tea in China which has received a good response. Off-premise has continued to take shares especially in Latin America as high price increases and reduced opening hours have affected some of the countries markets negatively.

Key Findings

Iced/rtd tea drinks have continued to benefit from the health and wellness trend as people perceive tea to be a healthy attribute especially when there is green tea as the ingredients base

The rise of stevia is expected as more people move away from sugary beverages and towards natural sweeteners

PET bottles have continued to expand as they are light and easy to store and can be opened and closed whereas a carton or metal can cannot.