IT'S IN OUR DNA. AND EVERYTHING WE DO.

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

Always Innovating

At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

SERVICES

Brand Ready Packaging is an innovative packaging platform from Georgia-Pacific. Through innovative designs and new technology, BRP moves your secondary packaging from a cost of goods to an element of the marketing mix. With high-quality appearance, real merchandising functionality and dramatic on-shelf brand impact, BRP makes the money you spend on packaging work harder.

The Innovation Institute is design​ed to facilitate collaborative, breakthrough thinking and next generation packaging solutions. Our range of products and services can help you find efficiencies in your business and move more product off the shelf.

How can you and your brand cu​t through the clutter and stand out in this environment? You need a packaging provider that can help navigate these choppy waters. GP’s e-Commerce solutions are designed with you in mind and are focused on helping reduce the complexity in your supply chain, lower costs and make your brand stand out.

At GP’s state-of-the-art Innovation Institute, our breadth of services are designed with collaboration in mind as we help you trim costs and move product efficiently through the supply chain. PSO is Georgia-Pacific’s consultative process used to identify the best possible solutions to save you money and improve overall sustainability. We drive out waste and increase the efficiency of the total supply chain.

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DESIGN

We take a holistic approach to design. Over the last 25 years we’ve become experts at designing corrugated boxes that help you tell your brand story, arrive at the right place at the right time (in good condition), and do so at the lowest total delivered cost. We understand the life cycle of a package through the entire supply chain. We are aware of the conditions our packaging is exposed to from design to production to recycling. We strive to create solutions that drive results at every point through that cycle.

Insights to Innovation

Collaboration is the key to good design. We understand packaging and its role in the supply chain and retail operations. Our customers understand their operations and their customers. By working together, we can turn insights into innovative packaging solutions. We design sustainable packaging solutions that meet the required performance requirements; no more, no less. This is not only better for the environment; it’s also more sustainable because it creates economic value for you, your customers and for GP.

Even innovation needs consistency. By applying this reliable 5-step process to guide ideation, product development and design, we free ourselves to create within a set of parameters we decide on together.

THE LIFE OF A ​COLOR-BOX

Packaging is the ultimate owned asset - it's the culmination of a manufacturer's hard work and it's where consumers' perceptions become reality. Color-Box® packaging solutions tells a story, which is why, in our marketing communications, we speak to brand owners by urging them to Let Your Packaging Tell Your Story.