If you’re like me, losing weight always seems to end up on the annual New Year’s (or mid-year, or every other Monday) to do list. I’m pleased to report that 2019 is finally the year I'm tackling my weight loss goal. I want to nail it once and for all. So far this year, I’ve lost almost 30 pounds. (In case you’re wondering, I’m using the Weight Watchers Freestyle program. And, no, I'm not being paid to endorse it!) So, how exactly does my weight loss journey inform my marketing? First, let me offer my personal weight loss success strategies: WW Freestyle offers a specific plan and I follow it daily. It helps me stay focused, and enables me to…

As a self-employed professional, I finally had to admit to myself that I am overwhelmed by social media for a multitude of reasons: Too many options: Which options make the most sense for my business? How to stand out and be heard/seen? What are the costs involved across all platforms? Too much time and energy to do it well How to have a consistent brand/message/focus? I tend to use it as an excuse to avoid reaching out to potential clients more directly through networking, warm-email prospecting, and even cold-calling. It can be a real balancing act to implement an EFFECTIVE strategy. If you're struggling with overwhelm, check out my complimentary SOCIAL MEDIA PLANNER, which you can find on my RESOURCES…

"If you orient your entire business to serving customers, you will be more successful. This means you don't sell your services. Rather, you use your skills to help customers meet their needs." (Rick Crandall, Ph.D.) Do you find yourself constantly asking yourself where the clients are and why you're having so much trouble finding them? The first step is to assess your marketing plan. If you don't have a written action plan, that's your highest priority. If you do have one, are you actually using it? How do you track its effectiveness? When was the last time you upgraded your strategies? Before you do anything else, you need to figure out where in the marketing cycle you're under-performing. Is your…

"Either you run the day, or the day runs you." (Jim Rohn) When I think of marketing my services, I remind myself regularly that I'm in it for the long haul. Marketing is not a one and done task. Even professionals who've been in business for years can share a personal horror story or two about how they stopped marketing during a busy stretch only to start a new calendar year with nothing on their plate and an empty marketing pipeline. Here are some ways to think about your Marketing: Identify your daily/weekly/monthly numbers: Know your daily or weekly revenue goal needed to meet your annual income goals. Begin and end each day asking yourself if you met the goal…