“To be given a medal on our first time of entering the competition, is a real credit to the artisan bread team, who have worked so hard to perfect the recipes of these breads!”

The new range, which is available across all 28 Booths stores has exceeded all expectation in terms of sales, with more than 6000 customers buying a freshly baked sourdough loaf every week.

We have launched a social media campaign alongside the success of the artisan sourdough bread launch, where we are encouraging everyone to post photographs of how they use their sourdoughs with the hashtag #useyourloaf.

Bells of Lazonby’s Marketing Executive, Emily Sudell added: “The campaign is a great opportunity for customers to share their creations

“We hope this campaign will help to showcase how versatile the sourdough range is and drive further awareness of the bread range to a wider audience”

A winning entry will be announced each week during the campaign and every winner will be awarded a hand-carved Bells Breadboards.