Recently we underwent a name change and you’re now reading a blog post on webcontent.ie, the website of Web Content Partners. For a year this business operated under the business name Elaine Larkin Media.

But we weren’t happy with it. We felt it didn’t really reflect or portray in any way what business we’re in. Lots of business names don’t, but to have a more relevant business name had been important since the idea of setting up a web content business came to us back in the summer of 2008.

Elaine, the founder of this web content copywriting business spent a year on an Enterprise Platform Programme in Waterford and would regularly tear her hair out looking for the perfect business name. Early favourites were Pure Content and Fresh Content. Content, though an absolutely vague term, (it covers off audio and video as well as the written word) was high up there in the words the business name should include. Writer, writer or writing didn’t appeal – no disrespect meant to others with these words in their business names!

Some people don’t have a problem with picking a business name, but for us everything from esperanto online dictionaries to Brewer’s Dictionary of Phrase and Fable were perused. Online polls were created, results collated only to find the most popular names were registered trademarks in other countries or the URLs were unavailable in .com or .co.uk which can be nice to have.

One day, we came across Dropped.ie, typed in ‘content’ and webcontent.ie. It was love at first sight and out came the Laser card. As it’s no longer possible to register a .ie business name with the Companies Registration Office and because there’s a grey area about operating a business with a URL (such as webcontent.ie) we decided to register the business name Web Content Partners. (Any clarification on this welcome!)

Then it was back to both the web designer and graphic designer to make changes to existing website and logo and that was it really.

Sure, the name is a bit long, but the fact of the matter is we do partner with and are available to partner with a variety of service providers in the digital world: web designers, web developers, marketing agencies, digital agencies, SEO professionals, internet marketing companies, publishing companies and so on. That is apart from working directly with clients.

And we’re not limited to working with those just on our doorstep Wexford or neighbouring counties like Waterford, Kilkenny, Carlow or Tipperary. We regularly travel to Dublin for client meetings and this is the kind of work that can be done online and with occasional telephone contact.

What do you think of this little rebrand? Anything we should have done different in your opinion?