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Idaho State University is one of dozens of universities nationwide participating in the designated NCAA/Collegiate Licensing Company's College Colors Day 2012.

The celebration will be held on Aug. 31 and it involves participation by national, regional, and online retailers representing more than 10,000 locations—all with the goal of increasing sales of collegiate merchandise. There is an exciting new component for College Colors Day 2012. For the first time there will be a national online competition powered by ESPN.com. Bengal fans are encouraged to register and "Pledge Their Allegiance" to ISU. The campaign is a fun way to engage fan participation and encourage school spirit during the kickoff of the college football season and 2012 College Colors Day.

The contest site at ESPN.com/collegecolorsday is now live. The competition will run throughout the entire month of August leading up to College Colors Day on Aug. 31.

All registrants that sign up and pledge their support for the ISU Bengals will be entered to win weekly gift cards from ESPN Shop ($50 gift cards at ESPN Shop) and one of two grand prizes (college shopping spree at ESPN Shop valued at $500). In addition, the institution with the most pledges, which will be announced on College Colors Day, will be crowned "Winner of the College Colors Day Spirit Cup" and awarded $10,000 for its general scholarship fund.

Bengal fans can show their spirit by registering at espn.com/collegecolorsday and pledgingsupport for ISU.