An understanding of PR and marketing go hand-in-hand with graphic design, especially once you get into branding and product markings. In the connected world, with social media and consumer input on such a wide-spread scope, all the rules have to be considered with a grain of salt and a lot of testing! What's hot these days :

4 things every event professional should know about social media measurement

Why publishers are rethinking their pursuit of huge numbers

How to Use Hashtags to Improve Your Social Media Marketing

How Visual Advertising Will Change Marketing In 2017

4 Ways to Totally Nail Your Video Content Marketing

How Publishers Can Increase Their Mobile Advantage

Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

4 Ways to Totally Nail Your Video Content Marketing

YouTube reaches more adults during prime time television hours than any cable television station on mobile alone, and it has more than a billion users on its platform (which actually accounts for nearly a third of all people online). In the content marketing arena, video is quickly becoming a must-have. In fact, fifty-one percent of global marketing executives point to video over other types of content for best return on investment and marketers who use video grow revenue forty-nine percent faster than non-video users.www.inc.com

4 things every event professional should know about social media measurement

Measuring your social media effectiveness is an essential part of your overall social media marketing strategy. It is an important part of understanding the value of the investments made and for making future tactical decisions. It also shows you what specific content and tactics performed the best, so you can do more of what works well and eliminate the elements that are not. Here are four things every event professional should know about social media measurement. exclusive.multibriefs.com

Why publishers are rethinking their pursuit of huge numbers

After years of making scale the name of the game, a number of publishers are retreating from scale. While most still rely heavily on traffic generated from aggregation, or repurposing information published elsewhere, or highlighting trending content, newer publishers like The Outline, The Ringer and Axios are either ignoring aggregation and fast-twitch tactics altogether or using them far less. The legacy players are trying to minimize the cost of producing that content and finding ways to wring more money out of it. Scaled back - Digiday

How Publishers Can Increase Their Mobile Advantage

Before the digital age, information consumption via mobile devices was considered an optional trend among print content creators and publishers. Now it is practically a professional imperative. In fact, recent studies show that several major traditional print publications regained significant growth by introducing mobile content to their digitally focused audiences.www.digitalbookworld.com

How to Use Hashtags to Improve Your Social Media Marketing

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements.business2community.com

How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns? The average clickthrough rate of display ads across all formats and placements is a miniscule fraction of a percent: 0.06%. Even of this small amount, over half of mobile ad clicks are reportedly accidental—and that’s if you can reach the user in the first place. Beware, this site has lots of screen spam, including stalker links. Careful what you clickAJ Agrawal = www.forbes.com/

And that wraps it for another edition of Marketing Update from DTG Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Editor/Publisher : DTG Magazine+FredShowker on Google+ or most social medias @Showker Published online since 1988

DTG(TM) and 60-Second Windows(TM) have been published continuously online since 1988. The Design & Publishing Center is a Spam-Free web site and welcomes your articles, comments and contributions. Graphic-Design.com and The Design & Publishing Center is a wholly owned subsidiary of Showker, Inc., TA. Showker Graphic Arts & Design, and is located in Harrisonburg, Virginia; in the Shenandoah Valley of Virginia, USA, established in 1972. 540-433-8402.