Disney will use one of its powerful sports franchises on Monday to promote one of its most lucrative movie brands: Star Wars.

The trailer for "Star Wars: The Force Awakens" will make its debut during halftime of ESPN's Monday Night Football game between the Giants and Eagles. After it airs, fans will be able to purchase tickets to the film's December 18 movie theater opening.

Two, short teasers have been released, but Disney promised an "exclusive" look at the new film Monday night. A Spanish-language version of the trailer will air on ESPN Deportes.

It's the first movie addition to the Star Wars franchise in a decade. Disney(DIS)acquired Lucasfilms from Star Wars creator George Lucas for $4 billion in 2012.