27th Annual Cochecho Arts Festival reveals 2013 logo

Thursday

Jun 13, 2013 at 3:15 AM

Dover — This summer the Cochecho Arts Festival will be back for its 27th season in Dover and with it will come a new logo. Last week, the Greater Dover Chamber of Commerce released the 2013 Festival logo which will start to pop up all over the Garrison City and the Seacoast as the Festival start date of July 9 draws near. The Festival in its entirety will run for six weeks, offering over 30 live performances through Aug. 16.

The 2013 Festival logo is the work of Frank Laurino and Denise Dixon, co-owners of Backbeat Creative Strategy, a marketing and advertising company located on Silver Street in Dover. Backbeat Creative Strategy started working on the logo in January after being selected as the In-Kind Branding Partner for the Cochecho Arts Festival Committee.

“Working with some of Dover’s business leaders to promote the cultural scene in our city? It was a no-brainer for us to get involved with the Arts Festival,” commented Laurino, who has been a resident of Dover since 2001.

The 2013 logo features bright colors and creative depictions of musical instruments giving a playful and inviting feel. This is a direct response to the Cochecho Arts Festival Committee’s commitment to attracting a younger, more diverse audience at Festival events and activities.

“I think it is safe to say that the majority of long time Dover residents know of the Cochecho Arts Festival and faithfully attend events,” said Greater Dover Chamber of Commerce Community Events Manager, Michael Mengers. “This year, and with the new logo, the Festival is looking to attract all of the new families moving to the area, as well as encourage residents in surrounding communities to come spend the day in Dover.”

Laurino echoed Mengers’ sentiments when saying, “we’re always hearing about how Dover is ‘a best-kept secret’ and ‘a great place you may never have heard of.’ As advertisers, we thought: we need to do something about that, don’t we? The Arts Festival is a huge draw for the community and it is important that we help spread the word.”

The majority of the Cochecho Arts Festival Lineup, including the 11th Annual Shark in the Park Luncheon Series, Citizens Bank Farmers’ Market Stage and Liberty Mutual Children’s Series has already been released and includes all-time favorites Truffle, Martin England, The Jen Thayer Band, Magician BJ Hickman and Wayne from Maine.

The Friday Night Headliner Series and Optima Bank & Trust Opening Act lineups will be released in the coming weeks on www.CochechoArtsFestival.org and www.facebook.com/CochechoArtsFestival. A formal news conference for the Festival will be held at the Greater Dover Chamber of Commerce on Friday, June 21 at 9:30 a.m.

For more information on the Cochecho Arts Festival, call the Greater Dover Chamber of Commerce at (603) 742-2218.