to inspire others to be themselves

Twenty-six-year-old Celeste van Joost created Celmatique, www.celmatique.com, a platform distinguished by its vibrant and highly engaging visuals about fashion and style, in 2015.

Celeste’s unorthodox approach to fashion led to a rapid, yet organic growth in her fan base. She later realized that the underlying reason was this simple fact, which would later become the cornerstone of her brand: her style inspired others to embrace their unique selves.

With this principle, Celmatique has thrived as a lifestyle brand that connects people under the plain-speaking motto: to inspire others to be themselves.