BuyAutoParts.com is an auto parts ecommerce retailer based in San Diego, California. They specialize in automotive repair parts, automotive accessories, and performance parts.

The Challenge

The Client, BuyAutoParts.com, wanted to bring more exposure and expand their brand through Facebook by engaging their audience in an interactive way. Additionally, they wanted to grow their email database.

The Solution

Ignite Visibility created a trivia style viral campaign that promoted audience engagement and participation. Using a third party application, Ignite created a 10 week long quiz challenge that allowed individuals to answer 1 question a week. Each correct answer was an entry to the grand prize, allowing participants to have up to 10 entries in the grand prize drawing. One winner was chosen at the end of each week as well as one grand prize winner at the end. Winners were offered a monetary award from BuyAutoParts.com.

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About The Author & CEO

John Lincoln | CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.