Tech
Mahindra, a leading provider of digital transformation, consulting and business
re-engineering services and solutions, announced today its collaboration with
Microsoft to create a Distributed Ledger Technology (DLT)-based solution to
build a robust ecosystem in line with the regulations issued by TRAI (Telecom
Regulatory Authority of India). Based on Blockchain technology and built on
Microsoft Azure the solution aims at mitigating the issue of unsolicited
commercial communication (UCC) in the country.

The
Telecom Regulatory Authority of India (TRAI) has stated that UCC or spam calls
are a major nuisance to telecom subscribers across the country and has been
working with stakeholders to curb this menace. TRAI had established a "Do
Not Disturb" (DND) registry in 2010, however, while the registry has more
than 23 crore subscribers, unregistered telemarketers continue to spam
customers, obtaining their consent through fraudulent tactics. Tech Mahindra
and Microsoft have been jointly working with TRAI on this issue since the time
this regulation was being formally structured and have designed this solution
post a series of collective sessions with the regulator and multiple
stakeholders in the value chain.

The
DLT-based solution brings all the relevant parties in the ecosystem onto
blockchain, helping telecom service providers and telemarketers take care of
preference registration, consent acquisition, dynamic preference setting,
stakeholder onboarding, header registration, template registration, scrubbing
service, and complaint handling and tracking – which are in line with the
tenets of the TRAI regulation. The solution will be a shared, secured ledger of
UCCs distributed across a network of computers, which will ensure a transparent
and verifiable system to help companies mitigate UCC on their networks. It
conforms to the recently passed TRAI regulation and will enable all ecosystem
players to comply to it.

TechMNxt
is a global program rolled out by Tech Mahindra, designed by pre-empting and
anticipating customer’s evolving and dynamic needs. It is all about ‘enhanced
intelligence & collaborative disruption’ and focuses on leveraging next gen
technologies like Blockchain.