In today’s funding release, CEO Bill Gross said his mission is “to reinvent mobile advertising.” I met with Chief Revenue and Marketing Officer Michael Hayes earlier this year, and he told me that UberAds uses data (particularly data drawn from its social apps) to find correlations between what people are tweeting about and their consumer intent. It then uses that data to optimize ad campaigns and help marketers reach a desirable audience.

The company says its revenue grew 300 percent in 2013, with UberAds reaching more than 400 million devices and 4 billion impressions each month.

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OverviewUberMedia is a cross-screen mobile advertising platform that leverages social signals, and location history to identify the heart of consumer decision-making, Emotional Intent. This unique formula enables advertisers to reach consumers who are the most open and responsive so they can deepen relationships and drive action.
UberMedia also provides advertisers and brands with new ways to engage and …