"The key to executing a successful multichannel campaign is to know your audience, help them rather than sell to them and create meaningful content that shares the brand story appropriately across channels."

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Vantia Therapeutics, a UK-based developer of small molecule drugs, announced the appointment of Andrew Crockett to VP, business development. Crockett was most recently VP of business development at Zars Pharma, a specialty pharmaceutical company focused on topically administered products in pain management.

Publicis-owned Scientific Voice, a speaker bureau and program management shop servicing biopharmas, announced the appointment of Eileen May to SVP, operations. She will report to Laura Lynner, CEO, Publicis Strategic Solutions Group.

HealthEdge, a software platform provider for healthcare payors, announced the appointment of Tim Herlehy to SVP, sales. Herlehy was previously SVP of sales at ConnectYourCare, a subsidiary of Express Scripts.

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