Esquire and Barnes and Noble Wants to Help You Find Brooklyn Decker

That silly thing called augmented reality….it’s just getting all over the place that its almost becoming gimmicky but I guess if it involves high-end magazines and models, guys will go for it. Won’t you fellas? Esquire, today unveiled its collaboration with GoldRun, an augmented reality platform, to create two interactive adventures using “geo-tagging” technology. Esquire and GoldRun have made it possible to locate, interact with, and take pictures alongside Brooklyn Decker in any Barnes & Noble store. Once users download the free GoldRun app onto their iPhones and hold up the device within 50 yards of that store’s magazine area, they can view Brooklyn on their screen as though she were actually present in the store with them. This is the first time a magazine is using GPS technology to place a virtual image of a cover subject in a remote location. Esquire’s February cover model, Brooklyn Decker, can be “found” in over 700 Barnes & Noble stores across the country.