CNN WRAPS 2015 AS DIGITAL NEWS LEADER

ericacnnpr

2 years ago

NETWORK DOMINATES IN VIEWS, VIDEO AND SOCIAL

After leading the competition for eight consecutive months in multiplatform views and across all digital video metrics, CNN ended 2015 as the number one source of news and information online. Additionally, a significant expansion of its off-platform publishing operation enabled the network to maintain its social leadership position for the year.

Average monthly traffic measurements place CNN on top in the following categories:

CNN is #1 in Multiplatform Views
Across desktop and mobile, CNN content earned more views than that of any other news organization. With an average of 1.4 B views, CNN beat second-place Yahoo News by 2% and third-place Fox News by 45%.

CNN: 1.4 Billion Views

Yahoo News – 1.3 B views

Fox News – 955 mm views

BuzzFeed – 716 mm views

Huffingtonpost.com – 701 mm views

MSN News – 660 mm views

(Source: comScore MultiPlatform, Jan-Dec 2015.)

CNN is #1 in Video Streams
With an average of 187 million video streams per month, CNN outperformed all competitors in video, beating Yahoo News by 17 million streams and nearly doubling BuzzFeed.com’s average monthly figures.

CNN: 187 Million Streams

Yahoo News – 169 mm streams

Buzzfeed.com – 107 mm streams

FoxNews.com – 92 mm streams

MSN News – 51 mm streams

NBCNews.com – 41 mm streams

CNN Video is #1 in Unique Viewers
More consumers watched video on CNN than on any other news site in 2015. CNN bested Yahoo News and more than doubled the number of average unique viewers that MSN News, Buzzfeed.com and NBCNews.com saw per month.

CNN: 19 Million Unique Viewers

Yahoo News – 18 mm unique viewers

FoxNews.com – 10 mm unique viewers

MSN News – 9 mm unique viewers

Buzzfeed.com – 9 mm unique viewers

NBCNews.com – 7 mm unique viewers

CNN Video is #1 in Minutes Consumed
On average for the year, people spent more time consuming CNN video than that of any other news site in 2015. CNN’s consumption times were more than double that of MSN News and five times greater than Buzzfeed.com and NBCNews.com.

CNN: 1.3 Billion Minutes

Yahoo News – 1 B minutes

FoxNews.com – 823 mm minutes

MSN News – 518 mm minutes

Buzzfeed.com – 289 mm minutes

NBCNews.com – 233 mm minutes

(Source: comScore Video Metrix, Jan- Dec. 2015 – Desktop)

CNN is #1 in Social
In addition to an expansion onto new platforms such as Snapchat Discover, CNN maintained its number one position in social for 2015 with more mentions, fans and followers than any other news outlet.

More social mentions than any other news organization.

The most followed social news brand with 20.2 mm Facebook fans.

55 mm Twitter followers across CNN’s main accounts, more than any other news organization.

1.5 million Instagram followers, more than any other news organization.