Climate scepticism had reared its head, too. In the face of aggressive complaints from a very vocal and well-funded minority, some news outlets fell over backwards in search of ‘balance’ – presenting climate science as a point of view rather than well-founded fact. This might have been infuriating, but it wasn’t without its advantages, says Black: “It forced us to look at the language we use, to question what we were being told by environmentalists, and to make absolutely sure we were accurate.”