Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990's. In the mid 1990's one of the most significant threats to Korean corporations was that their major advantage in low labor cost had been deteriorating against the labor costs in many of the competing Southeast Asian countries. The average wage of $1,144 a month that Korean workers earned was one of the highest wages paid in Asia outside of Japan. Korea had been the low cost labor supplier until the point at which The Peoples' Republic of China entered the competition for manufacturing of color TVs. The low cost of labor in China would cause Korea's position being the lowest cost provider to be a position that was in danger. The Korean government at this point was discontinuing subsidies and export credits to Korean manufacturers and at this time the Korean products which had been the low end market

Strategic Planning

In 1995, production of color TV sets in China was starting to hit a high volume. It was estimated that 16 million sets were produced, including two million that were exported to Europe, North America, Africa, and Australia. At the time, the Chinese government felt its production of color TVs were fulfilling their expectations in regards to demand in export and domestic markets. As 1995 ended, the Chinese color TV market was the second largest behind the United States and the third largest behind NAFTA and EU in regards to unit sales.

With the increase in demand of color TVs in China, Samsung China Headquarters (SCH) was born in 1995 in Beijing. SCH began to coordinate more than 16 operations, with each being separately managed by various units of the Samsung Group. The establishment of SCH helps the image of Samsung in China since it already showed commitment to the Chinese market.

In October 1995, Chung Yong, President of SCH, met with the SCH marketing director, Hyun Young-Koo, who was responsible for putting together a marketing strategy for marketing color TVs in China. The following issues were raised during this meeting: Should SCH cover all the marketing segments and product lines? Should SCH focus on the low-end market segment with a limited line of products?

Should SCH target the high-end segment, as most Japanese markets have done in the US and China markets?

In 1994, China had 300 million households, with only 41% of the households holding a color TV sets. However of the 80 million urban households, 80% already owned a color TV, where only 28% of the 220 million rural households owned color TV sets. A SWOT analysis will show the strengths, weaknesses, opportunities, and threats SCH is looking at when they put together their potential marketing strategy in the Chinese economy.

Strengths:China was a market where the first mover enjoyed advantages over late comers. The first image of the product lasted long in the eyes of the consumer and the firstto enter the market could gain the largest market share SCH is committed to enhance its image to the Chinese market as investors SCH was building a wholly owned manufacturing plant in China to show the Chinese the commitment Korea had to the Chinese society.  Labor costs in China were less and would defray the cost of producing high-end  Samsung has been making color TVs for many years in Korea before moving to the Chinese market.

...﻿Mobile Payment Market in China 2014-2018
Mobile payment is a form of financial transaction wherein a mobile device is used to pay for purchases of goods and services by way of communication networks or technologies instead of using cash, check, and credit/debit cards. It is also known as mobile money, mobile money transfer, and mobile wallet.
Mobile payment transforms the payment experience by seamlessly merging online and offline shopping. It also helps with effective data collection and has precise targeting capabilities resulting in added value. Mobile payment offers a wide range of benefits. It simplifies the transaction process for the consumer as it is comparatively more convenient than traditional payment methods.
Covered in this Report
This report covers the present scenario and the growth prospects of the Mobile Payment market in China for the period 2014-2018. To calculate the market size, it considers the revenue generated through mobile payments.
The report presents the vendor landscape and a corresponding detailed analysis of the major market vendors among the TPP providers. In addition, it discusses the major drivers that influence the growth of the market, and the challenges faced by the vendors and the market at large. The report also outlines the key trends emerging in the market that will contribute to the growth...

...SAMSUNG in China
Samsung’s slogan in China-To be the favorite enterprise of China and be the enterprise contribute to the social development
Adjust one: In the current financial risk, Samsung was suffered a serious impact; many corporations in China begin to fire people. But the different is that Samsung has a new way to pass the financial risk. Samsung corporation in Weihai, Shandong province is an example, the manager said that as a company, we also face some problems of reducing production and employees, but we know that people in China focus on emotion, they really care about what others do in face of risk, if you just fire them, people begin to hate the corporation very much. It will go against our corporation strategy. So they reduce the work time to 4 days a week. Even though this will bring the corporation some cost, the manager said that they believe they need to train a green hand one year and a half to be a mature worker. So depending in the self development of the corporation, they will not reduce people casually. But in South Korea, Samsung really reduces its employees when facing the financial risk. When facing with problem, such as the net profit reduced 44 percent and the cell phone gross profit reduce below 10 percent, in order to establish a good image...

...﻿E-Commerce Services Market in China 2014-2018
China is one of the fastest growing e-commerce markets in the world. Traditional retail and consumer brands are looking for a solution that can give them expertise to enhance their online presence. Considering the current state of the market, starting an e-commerce operation in the country is little difficult. Hence, many of the traditional retail and consumer brands have started outsourcing parts of their service to one or multiple third-party service providers in China.
Covered in this Report
This report covers the present scenario and the growth prospects of the Third-party e-Commerce Services market in China for the period 2014-2018. To calculate the market size, the report considers revenue generated from outsourced e-commerce services to third-party service providers. The outsourced e-commerce services included in the report are digital marketing, fulfilment, finance and payment, software and IT systems, and customer services.
View our full TOC here
Key Regions
China
Key Vendors
Accenture plc
Adobe Systems Inc.
Baidu Inc.
IBM Corp.
Oracle Corp.
Other Prominent Vendors
Alipay
Arvato
BaoZun e-Commerce
CyberSource
DHL Express
Ebay
FedEx
Google
JinDong Mall
Ogilvy and Mather
PCCW
SF Express
ShenTong Express
Shopex
Taobao
Tencent...

...﻿Carsharing Market in China 2014-2018
Carsharing is a membership-based, self-service system, which contains a network of stations and vehicles, offering an alternative to traditional car ownership for individuals and companies. In this system, vehicles are owned by a separate firm, organization or individuals, and are shared by users for short periods of time. Over the past three decades, carsharing has grown from a basic service provided by popular organizations, to a widely recognized, Urban Transport industry. It is also quickly developing into a globalized industry providing many transportation, land use, environmental, and social benefits.
Covered in this Report
This report covers the present scenario and the growth prospects of the Carsharing market in China for the period 2014-2018. To calculate the market size, the report takes into account the number of cars used for carsharing in the Commercial and Non-commercial segments.
The report also presents the vendor landscape and a corresponding detailed analysis of the top four vendors in the market. In addition, it includes the major drivers that influence the growth of the market and the challenges faced by the vendors and the market at large. The report also outlines the key trends emerging in the market that will contribute to its growth during the forecast period.
View our...

...DOING BUSINESS WITH CHINAMarket Strategy for U.S. and China
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DOING BUSINESS WITH CHINA
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Table of Contents
Abstract………………………………………………………………………………………..3
Statement of the problem……..………………………………………………………………4
References…............................................................................................................................15
Appendix 1………….………………………………………………………………………..17
Appendix 2……………………………………………………………………………………18
Appendix 3……………………………………………………………………………………19
Appendix 4……………………………………………………………………………………20
Appendix 5……………………………………………………………………………………21
DOING BUSINESS WITH CHINA
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Abstract
In this paper I have discussed the differences in the business and consumer markets of China and
United States. China has a vast middle class consumer base. But entering the Chinese market is
a complex task. It is more difficult than entering market s in developed economies.
Understanding of Chinese demographic, geographic differences and business culture is crucial
for success. For B2B aspirants personal relationships and connections of business partner with
local government officials and regulators is important. The local government plays an active
role in business community; dealing with the bureaucracy could sometime become frustrating.
DOING BUSINESS WITH CHINA
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