Need to generate leads? Use email marketing.

Need to nurture and engage your current customers? Use email marketing.

Need to recover all of those abandoned carts? You know what I’m about to say. Use email marketing.

Direct your focus to this important digital marketing activity, not because I say so (but, ahem, I am a 15 yr Marketing Veteran so that must count for something?), but because the DATA doesn’t lie!

This post from LYFE Marketing has 25 reasons. They include things like drive more conversions, most cost effective marketing tool, can be automated, drive traffic to your website, easy to measure, stay top of mind and so much more.

From BitBounce, here are some of those numbers you’re looking for:

General Email Marketing Statistics

There are now almost 4 billion email users (3.7 billion were recorded in 2017) worldwide. Experts predict this number will reach 4.1 billion by 2022– that’s more than half of the world’s population!

28% of customers say they prefer receiving promotional content via email more than once per week.

So, are you convinced? If you haven’t started already, be sure to set a goal to implement ways to add email subscribers to your list. A list of your leads & customers doesn’t necessarily happen overnight, but I do have a free download if you’re ready to find out how to use opt-ins to quickly grow your list.

While there are a million ways to cook an egg, and set up your email marketing, we’re going to go scrambled for this one. If you are looking for an easy way to get started, follow along! But first, if you still need to understand why email marketing is a crucial piece of your business, skip over to my post: Why Spend Your Marketing Budget on Email Marketing in 2019

Here are 3 Easy Steps to Get Started with Email Marketing

Step One

Select a free version of an Email Marketing Service (EMS). For the purpose of sticking to our menu of scrambled eggs, I recommend MailChimp.