Mindshare's Surajendu Sinha joins SMG Convonix as VP & Biz Head

SMG Convonix has appointed Surajendu Sinha as Vice President & Business Head (West & South). He will be responsible for overseeing all key client relationships and will lead the media team in these regions.

Sinha has over a decade of experience in Digital Media Planning and Buying in companies such as Neo@Ogilvy and Mindshare (GroupM). In his last role at Mindshare, Sinha was Senior Director - Digital Media Buying for Mindshare (West). He was responsible for growing digital revenues, rate benchmarking and driving annual strategic partnerships. He has handled clients such as Kellogg’s, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo, and Tata Motors, among others.

Commenting on Sinha’s appointment, Vishal Sampat, CEO, SMG Convonix said, “SMG Convonix has always focused on providing real-time and meaningful digital solutions. We have always believed in staying ahead of the curve and Surajendu’s addition to the media team will allow us to do that by embracing changes in media and mobile faster. We’re focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly, and we’re glad to have him on board.”

On his new role, Sinha said, “The decision to join SMG Convonix was easy based on the great work done by the team on digital, including SEM, SEO, SMM, Display, ORM and analytics for its various clients. It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients.”

Sinha has been instrumental in initiating Web GRP media plans for clients such as Idea, Kellogg’s, ICICI Bank, GSK and others. He led the initiative to incorporate digital videos as an extension to their presence on television, hence opening additional spends on digital versus TV by establishing Web GRP’s as part of an integrated Audio Visual Planning.

Sarfaraz Khimani, COO, SMG Convonix added here, “Media consumption trends clearly indicate the increasing skew to Digital and Mobile. Surajendu’s addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge.”