You wouldn't believe it, but something actually, truly interesting came out of the Apple vs. Samsung lawsuit yesterday. Apple had conducted a survey to find out why, exactly, consumers opted to go with Android instead of the iPhone. The results are fascinating - not only do they seem to invalidate Apple's claims, they provide an unusual insight into consumer behaviour. The gist? People choose Android not because it's an iPhone copy - they choose it because of Android's unique characteristics.

And you have the same iPhone-like updates with Google Nexus. If customers prefer other Android devices, which do not offer official upgrades to the newest shiny Android, then customers just do not care about it or find other things the specific Android device offers, more important.

This article even confirms that. Its not the newest technology which is at the top. There are a lot other factors which are more important for customers. Apple just confirmed that as well and proves that all those fragmentation talks is of very little relevance to customers. Confirmed, signed and published by Apple!

And you have the same iPhone-like updates with Google Nexus
iPhone-like means instant update for all supported range of devices. Not waiting months or years.

There are a lot other factors which are more important for customers.
I didn't discussed the article, but reacted to the comment about "the only one iPhone".
This is the way "pre-85" and "post-97" Apple works: "focus on the product". And I highly appreciate this way and will bake it with my money.

I don't know for other customers, but I'm expected my Xperia to be upgraded to 4.0 as SE promised.

fragmentation talks is of very little relevance to customers
I will not be surprised if these customers just take it as granted. They are either don't care (and don't use smartphone functionality much) or technically unsavvy and expect the phone to suffer from technological obsolescence instead of being able to update to fresh technology.

For the contrast you may check the iOS version breakdown to see the vast majority of people have the latest versions.

The thing with iOS vs Android upgrades ...people don't care so much about Android ones, because what requires OS update on Apple devices, is often brought by Google application updates on Android - and the store apps work overall on older models, it's not like devs jump on latest SDK even when there's not much need for it.