Ep. 471 – Jason Bowers (Asst Dir of IT, Cornerstone U)

Jason Bowers is in a unique spot at his alma mater; an assistant IT director for Cornerstone University, he’s created a second job for himself as a volunteer running social media for the NAIA Division II men’s basketball program. This has paid off 10-fold for the program, which has increased its engagement with its fans, especially after securing the 2015 NAIA Division II National Championship while Dancin’ In Branson at the NAIA National Tournament. Bowers shares his thoughts on how he runs the social media accounts for Cornerstone men’s basketball, as well as ways that he keeps his channels both fresh and relevant, and avoids subscribing to the idea of increasing followers at any and all costs. Bowers may be a volunteer for the program, but he has certainly increased awareness to a dramatic degree, while having a ton of fun in the process. Twitter: @JBBowers