Advertising giant WPP buys US design firm for undisclosed sum

Advertising giant WPP buys US design firm for undisclosed sum

It is the latest deal struck by WPP since the departure of its boss Sir Martin Sorrell earlier this year.

WPP made headlines in recent months following the departure of its former boss Sir Martin Sorrell (Jonathan Brady/PA)

Advertising giant WPP has acquired US firm Hirshorn-Zuckerman Design Group for an undisclosed sum.

Hirshorn-Zuckerman logged around 23.5 million US dollars (£18.4 million) in revenue in the year to December 31, 2017 and counts Hilton Worldwide, Salesforce and Tishman Speyer’s Rockefeller Centre among its clients.

The branding, content and design agency employs around 200 staff and is based in the state of Maryland, with offices in Baltimore, Los Angeles, New York City and Washington, DC.

The company counts digital design and development, social media and brand creation, as well as data analytics as part of its services.

The deal was clinched through Burson Cohn & Wolfe (BCW), which is wholly owned by WPP.