Evidence

Evidence
Beautiful work from her art director’s portfolio. Lindsay Ballant helps me get the week going in a calm, collective manner in the face of political voltages. We have Lindsay to thank for a case study in campaign branding. It highlights the visual optics of these campaigns — how they portray each candidate (Bernie/Hillary), and, by extension, how they reflect the core perceptions and principles of each candidate.Case Study in Campaign Brandingby Lindsay Ballant