The Blog

Grow Your Business YOUR Way

Procrastinating? Hesitating? Trying desperately to get customers to respond (but secretly hoping they don’t)? All could be red flags that your business model is off-kilter for the way you most want to run your company. So how can you get back on track?

On this episode, business strategist Shawn Driscoll explores how you may have built a business that’s not right for you, and how to design it so it’s scalable and plays to your strengths.

[Ed. Note: Because the sound quality on this episode is not as clear as usual, we’ve provided access to a FREE transcript of this recording, here and below. Click on the link to read Shawn’s insights!]

Grow your business YOUR way…

Choose a business model that works for you. If you dread the workday, aren’t succeeding, or are lacking enthusiasm and energy, consider changing the way you do business. Don’t be afraid to think outside the box.

Look at your five best (and worst) customer experiences to see which parts of your company’s service-providing process that have been most successful (or not). This can help you identify your working style and avoid clients who are expecting an experience that you’re unable or don’t want to provide.

Identify which business model works best for you. The four most prevalent dominant strategies are Intimacy (one-on-one), Inspiration (group, events), Information (content, thought leadership), and Innovation (effecting change). All are scalable, but need to serve you, as the business leader, too.

Watch for ways you might be sabotaging yourself. If you find yourself secretly wishing that you had less business, this is a big clue that you might not be growing your business in the way that suits you best.

Shawn has some great insights on how to reinvigorate your enthusiasm for your business. If you want to transform a lukewarm business strategy into an exciting and fulfilling success story, make sure you take the time to listen to Cash Out BIG.

Shawn Driscoll believes the fastest way to build a lasting and profitable business is to dare to be distinctive. In today’s competitive marketplace she knows that smart, ambitious experts can’t make their mark, or a meaningful profit, by following the crowd. With a keen eye for strategy and a sixth sense for seeing ‘hidden’ systems within businesses, she has become a sought-after coach to many trailblazing entrepreneurs and leading experts internationally.

Favorite Quote:

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive, and go do that, because what the world needs is people who have come alive.” ~ Howard Thurman