The aim of the Program is to study concepts, methods, and techniques of information architecture, usability engineering, information Design, interaction Design, Visual Design, ethnography and Prototype engineering with focus on artifacts' where user experience is essential. Historically, usability has covered aspects as efficiency, learnability, etc. Today, a large number of IT artifacts include other measures of success, such as playability, engagement, entertainment, immersion and aesthetics. After the Program, students will be able to design and conduct usability studies of both traditional artifacts' and systems where experience is important.