Whether you are a newbie or have been using the service for a while this article will help you get a better understanding of the integrations and learn some tricks which save time and increase the benefit.

As the number of subscribers to our service keeps growing every day, so are the number of questions and requests received here at in our Support team. Over the past months we have identified some patterns in the usage and have been laser focused on analyzing them and have adapted the interface and the features of the integrations in order to keep improving your experience with the platform. Continue reading →

Once you have started using a CRM app in your business, your thoughts begin to turn towards marketing automation. As more businesses add CRM and email marketing tools to their business operations, they begin to experiment with segmenting customers to allow for a more personalized communication.

Today’s business customer expects a more personalized experience. Research shared by Bernie Borges at Find and Convert found 2 in 5 consumers tend to unsubscribe from emails or unlike a Facebook page if they receive too many promotions that aren’t relevant to them. Poorly targeted promotional emails and communications reduces the likelihood of sales by 45%.

Marketing automation can feel like an overwhelming task for the average business, but it needn’t be as daunting as it appears. CloudWork’s integrations help you to break down your marketing workflow into manageable stages that can then each be automated. This technique lets you keep total control over your marketing workflow, while reducing the amount of duplicate data entry or administration support you need to resource to manage your communications. Continue reading →

Gain the Field Service optimization advantage by using app integrations to smooth out your workflow and reduce double handling of data across your business operations.

Managing a Field Service office is one of the most difficult coordination tasks in business.

A typical Field Service Management workflow includes:

Responding to urgent customer requests

Allocating field service technician support

Matching technicians with the service equipment and repair machinery they need to do the job

Coordinating a mobile workforce

Keeping back-office systems up-to-date

…The list goes on.

On any given day, the average Field Service Manager feels like an octopus, juggling eight things at once. And then the phone rings with an urgent new task or a query about a job just completed…! Continue reading →

Dominate the competition! Use these MailChimp CRM integration tips to by improve the effectiveness of your email campaigns.

Despite the advances of mobile apps, video-on-demand, Facebook posts, Google Glass predictions, and a constant stream of tweeting, email remains one of the most effective customer engagement strategies available to businesses. It is so effective, it has even been singled out as one of the factors that helped Barack Obama sweep to victory for a second Presidential term in the US elections of November 2012. For ecommerce vendors, 2 out of every 3 email recipients who open an email usually buy – that is, around 67% of your engaged subscribers!

SaaS apps like MailChimp offer our businesses a sophisticated email marketing tool that can be up and running with a few clicks. Meanwhile, contact relationship management (CRM) apps are becoming the spinal column for any business’ operations, as more and more competing businesses take a lean entrepreneur approach that prioritizes creating a personalized experience for every customer.

With these two app tools, you can consistently build on effective email marketing strategies, and create a personal experience whenever you are in contact with a customer (be it via email, phone or in person). To achieve this, you need a MailChimp CRM integration that gives you at-a-glance information on which lists your contacts are subscribed to and whether these potential customers have responded to your previous email offers by opening and clicking on your links. Continue reading →

We have some easy new ways to give us user experience feedback. Help us create the integrations that drive your business in less than 20 seconds!

At CloudWork, we are focused on creating robust integrations that make good business sense. API coding is complex and beyond the capacity of most businesses that simply want to connect their apps to get stuff done. Our integrations are designed with a simple click-and-connect interface. This lets you customize what data is being monitored and how it is moved between your various business operations.

As the User Experience Manager at CloudWork, I’m here to make sure that your integrations are creating value for you in your business:

keeping you more productive

more customer-focused and

up-to-date with everything that is going on in your business operations.

We’ve just introduced three new enhancements to make it easier for you to let us know how your integrations are working in your business. Continue reading →

With the latest Google Glass presentations creating a buzz across the blogosphere (including in this article I wrote for Small Business Opportunities), developers have begun to get more of an idea of what will be possible using the Google Mirror API.

The Mirror API enables third-party apps to integrate with the new Google Glass technology, and already The New York Times, Evernote, Gmail and social network Path are providing examples of what will be possible.

Google is looking for integrations with apps that make use of immediate-data to “improve your life”, according to Glass advocate Timothy Jordan. Continue reading →

Learn how to sync Google Contacts with your CRM application and other business apps in this step-by-step tutorial. We help you put customers at the heart of your business operations with these new CloudWork integrations.

All industries – from retail to 3D printing and everything in between – are currently grappling with the customer-centric nature of doing business. Today’s technologies and market innovations are creating the expectation for a personalized approach to each client’s needs. Business leaders across all sectors would do well to consider how to make use of insights from the lean entrepreneur to put the customer experience at the core of their business model. Continue reading →