Automotive electronics market expected to reach $28-billion

The global automotive electronics market is expected to reach USD 279.96 billion by 2020, according to a new study by Grand View Research Inc., San Francisco CA. Growing demand for advanced driver assistance systems and premium audio systems are some of factors expected to drive the automotive electronics market through the forecast period. Continuous growth in the number of electronics components used by automotive manufacturers has spotlighted new opportunities for suppliers. Emergency call systems, alcohol ignition interlocks and accident recorder systems are various technologies that are expected to spur market growth through the forecast period.

High level of complexity and lack of awareness about the overall understanding of the subsystems may curb market growth. Various complexities include tolerance stackup, mechatronic interaction and harsh operating environment. In order to meet the rising complexity issues, OEMs are focusing on product innovation such as reducing weight, and decreasing number of modular platforms. Additionally, increasing trend towards in-vehicle infotainment is expected to yield opportunities for the automotive electronics market.

• Application segments include body electronics, powertrain, ADAS, safety and infotainment. ADAS is expected to exhibit high growth over the next six years. This growth is attributable to stringent safety regulations leading to the large-scale adoption of active safety systems in modern cars.

• Proliferation of in-car infotainment systems owing to eco-efficiency, security and comfort factors is also estimated to positively impact automotive electronics market growth. Demand for in-car data storage to support sophisticated in-car features is expected to be the key growth driver for the infotainment systems.

• North America was the largest regional market in 2013. Asia Pacific is expected to witness high growth due to rising need for reduced production cost, customized vehicle features, meet stringent standards and increase product quality. Countries such as China and India are expected to favorably impact regional market growth.

• Notable companies operating in the market include Continental AG, Bosch, Delphi, Denso, Autoliv, TRW Automotive and Johnson Controls. Key growth strategies employed include building technology partnerships with other participants in the ecosystem.