Associate Brand Manager
Salary

Associate Brand Managers in the United States take home an average $70K per year. In the world of Associate Brand Managers, total cash compensation can vary between $44K and $108K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $13K and $9K, respectively. Geographic location and career length each impact pay for this group, with the former having the largest influence. Almost all enjoy medical and dental coverage in this occupation, and a fair number get vision benefits. For the most part, Associate Brand Managers enjoy their work and report high levels of job satisfaction. The data for this synopsis comes from respondents who took the PayScale salary survey.

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

Job Description for Associate Brand Manager

Associate brand managers assist the brand manager with tasks related to coordinating and developing business plans and objectives. Some daily tasks include managing budgets, coordinating operations with external vendors, managing and executing website updates, working on annual financial plans, and working closely with other departments to promote the company’s goals. Positions as an associate brand manager are most often found in the marketing industry, although some larger companies in other industries hire these managers to work in-house.

Associate brand managers generally work as part of a branding and/or marketing team, with the size of the team depending on the company's size and number of client projects. Direct supervision and feedback is provided by the brand manager. There are minimal physical requirements for the job beyond moving around the office and typing on a computer. This job typically takes place in an office setting, and these associate managers generally work during standard business operating hours, but flexibility for overtime or occasional travel may be necessary.

The typical minimum educational requirement for associate brand manager positions is a bachelor’s degree in a related field, though many companies prefer an master's degree. Specific experience requirements vary from company to company, but three to five years of experience in a related position is common. Also needed are analytical thinking, organizational, and communication skills. Knowledge of basic computer programs such as the Microsoft Office suite and database analysis programs are preferred as well.

Common Career Paths for Associate Brand Manager

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As Associate Brand Managers transition into upper-level roles such as Senior Brand Manager, they may see a strong upturn in salary. Senior Brand Managers on average earn $113K per year. Typical career progression for an Associate Brand Manager involves becoming a Brand Manager or a Senior Marketing Manager, roles that pay $6K more and $31K more on average.

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Popular Skills for Associate Brand Manager

This chart shows the most popular skills for this job and what effect each skill has on pay.

Survey results suggest that Associate Brand Managers use a fairly large toolkit of professional skills. Most notably, skills in Strategic Marketing, Branding, Marketing Management, and Product Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Project Management, Product Development, and Marketing Communications. Most people skilled in Branding are similarly competent in Project Management and Marketing Communications.

Pay Difference by Location

Associate Brand Managers will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 25 percent. Associate Brand Managers will also find cushy salaries in Atlanta (+16 percent). The lowest-paying market is Kansas City, which sits 8 percent below the national average. Employers in Chicago and Los Angeles also lean toward paying below-median salaries (8 percent less).

Associate Brand Manager Reviews

What is it like working as an Associate Brand Manager?

Associate Brand Manager in Los Angeles:

"Never Bored."

Pros: Always challenging. Must be a creative problem solver and execute strategic plans. Continually learning new things about consumers, people, life. I get to create new products that help people.

Cons: Not many people find marketing to be as sophisticated and challenging as say a financial analyst.