Toshiba Exceria Memory Cards : Toshiba Corporation announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, Exceria memory cards, that will bring to market SD memory cards offering the highest performance levels available. Exceria, a combination of "excellent" and "experience" offers Toshiba Exceria memory cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I, and includes versions offering the world-fastest classdata transfer speed. The new Toshiba Exceria memory cards will be launched from April in Japan, with distinctive labeling.

Exceria Memory Cards
The Exceria SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. As the performance of digital equipment has advanced, SD memory cards offering faster data transfer speeds are necessary to support such functions as recording HD movies, continuous image shooting with digital camera and short transfer times when copying data to other devices. Toshiba Exceria SDXC and SDHC memory cards will offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 1and SD speed class 10. Products will be launched in three series, Exceria Type 1, Type 2 and Type HD, each offering three versions with different capacities.

Toshiba Exceria memory cards maximum speed
The Type 1 series Exceria Memory Cards integrate new controllers that realize the world-fastest class of data transfers, with a maximum read speed of 95MB per sec and a write speed of 90MB per sec. Type 2 series Exceria Memory Cards offer a maximum read speed of 95MB per sec and a write speed of 60MB per sec, while Type HD Exceria Memory Cards have a maximum read speed of 90 MB per sec and a write speed of 30 MB per sec.