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One of the most eagerly anticipated new product announcements at SolidWorks World 2013 was the SolidWorks “conceptual” application that was eluded to last fall. This announcement was supposed to be one of the highlights of Day 1 of SolidWorks World, but I felt it fell kind of flat. What was presented was SolidWorks Mechanical Conceptual. Quite a mouthful, isn’t it?

From its name, I’m sure you can guess that SolidWorks Mechanical Conceptual is a conceptual tool for mechanical design that complements SolidWorks for design refinement. It is the first SolidWorks product based on Dassault Systemes’ 3DEXPERIENCE platform, something I’m still trying to comprehend – is it a file format, family of products, design philosophy – I don’t really know.

Start the video at 45:00 minutes where the SolidWorks Mechanical Conceptual presentation begins with the introduction of Fielder Hiss, SolidWorks’ VP Product Management.

SolidWorks Mechanical Conceptual merges history, parametrics, and direct editing into a single interface. Why is this a big deal? As a concept evolves, you can make any change necessary to a design while respecting the design intent that was previously created. The so-called Single Modeling Environment lets you evolve from layout sketches to 3D geometry, to separate parts and assemblies, without taking product structure into consideration. Now this is interesting, but not unique to the industry.

As a 3D concept matures, you can use motion simulation to examine the interaction of parts and identify and addess critical design issues early on, before moving on to detail design in SolidWorks.

Since SolidWorks Mechanical Conceptual is cloud based, it is always connected to a design database, as well as to other users. In theory, this provides the ability to secure data, prevent data loss from crashes, and automatically save iterations of concepts. I’m still on the fence on this whole cloud-based thing, but it seems to be inevitable.

Production testing is due to begin in May with general availability coming in October or November of this year.

Unlike most other products introduced at past SolidWorks Worlds, the applause for SolidWorks Mechanical Conceptual wasn’t exactly thunderous. If anything, it was polite, but not much more.

I’m reserving major judgment on SolidWorks Mechanical Conceptual until it comes out and I can personally check it out, but I am hoping that it proves to offer more of real value than was demonstrated at its coming out party in Orlando.