Vodafone, Telefonica UK and Everything Everywhere have banded together to create a clearing house for NFC applications, providing a single point of contact for cross network applications.
The unnamed joint venture should launch before the end of the year, providing banks, merchants and advertisers with a single point of call if …

So is this the birth of...

"Innovation"?

Must be getting old - I remember when companies vied for your money by trying to offer better products. Now it seems that a large number of them only seem to be interested in trying to gouge a cut of any money you spend, and to make even more money selling the info on what you bought on to other companies.

Cartell

Do Not Want.

Don't want the "service"... nor do I want the spam eulogizing it.

Had enough of o2 trying to flog me broadband even though they cant provide a decent service on market 1 exchanges. Shame they cant just get on with the core business of mobile telecommunications. I wont be signing up... they know enough about me already.

I do want NFC but thats cos

NFC, Yawn..

I live in China these days, they tried NFC Sims for the Expo. From what I heard the system fell down on day1. So, if you wanted lunch you had to go join a large queue to buy a credit card sized NFC, then after lunch you had to join another big queue to get a refund of the money that was left - why ? because you were only at the expo 1 day and NO-ONE would accept cash for lunch and the card only came in 1 denomination!

I would also suggest the rate of phone loss / theft would make it impractical because the sim needs replacing, then 20 screens of authorisations to get the account transferred to a new sim card etc.

If you lose your phone how are you going to call to get the NFC function blocked before someone buys 5,000 packs of cigarettes on your tab ?

Also, I'm not sure it would work in my current phone, the sim is buried so deep underneath the battery it's probably an effective shield :)

I have an "nfc" transport card, SPTCC, it works in Taxi's, Buses, Ferries and some trains. I can top it up in a metro station or a local supermarket (24*7). It's durable, solid and won't blast me with adverts every time I use it.

That's the final straw with anything for me, if you keep pushing adverts in my face then yours is the first service I dump.

Wise up guys, NFC could be nice, just keep the Ads out of it.

Oh, by the way, don't tie me to one country, I travel, and when I travel I want to use my NFC to get a coffee anywhere that "nfc" is available, Thanks...