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What’s the best way to design your mobile UI/UX?

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Hypercard – Way Too Early – AVCSo keep your eye on cards. I think Apple was on to something important from a UI and usability perspective thirty years ago when they started building Hypercard. It is now coming to life again on mobile and I think this will be the most interesting battle ground on mobile in the years to come.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Feature Friday: Friendly Failing – AVCThere’s a lot to learn from the way Instagram handles this experience. They save the action you wanted to do in its entirety, and they keep the app in that state until you choose to try it again, or choose to exit out on your own.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Mobile Apps For Both Sides Of The Market – AVCIn the web era, if you had a two sided marketplace, you had one app that served both sides of the market. In the mobile era, it seems that it is better to have different native mobile apps for both sides of the market. This requires more development and marketing resources for each side of the market, yet another reason why building a business in the mobile era is harder, more complicated, and more expensive.
But it sure feels like this is how y… (read more)

Fred Wilson (Co-Founder and Partner at Union Square Ventures) The Phablet Era – AVCWe are converging on a single device format in mobile and that’s driving some important changes in usage. We are in the phablet era.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Going Offline – AVCA number of our portfolio companies have found that providing offline functionality in their mobile app improves app usage and adoption in parts of the world where mobile data is less reliable and more expensive.
This makes total sense but it was not obvious to many of our portfolio companies and it was not obvious to me either. Which is why I am passing this tip onto all of you.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) The Phablet Effect – AVCTablets are niche. Watches are niche. You could even argue that desktops are becoming niche. Everything pales in comparison to the smartphone it seems.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) How Big Is The Tablet Market? – AVCIn theory, every person on the planet could and maybe should have a smartphone. Obviously we won’t hit that number for a very long time, if ever. But the global smartphone market is much larger than the PC and tablet markets now. Design and build for the phone. Because that’s where the users are and that is where they will be.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Smartphone Socio-economics – AVCThe iPhone has locked up the top end of the market for sure. The rest of the world is on Android (and Blackberry and Windows to a lesser degree). Developers of mobile apps need to keep this in mind when they choose which platforms to develop for.

Fred Wilson (Co-Founder and Partner at Union Square Ventures) Messengers, Movies & Music – AVCI was looking at comScore’s list of the top mobile apps in the US for “time spent” recently. It’s all about messengers, movies, and music