“All news organisations are undergoing turbulent change and must ask where the risks and the opportunities are,” the report notes. “And against this background, where does the primary public interest rest in ‘bearing witness’?”

If you’re at all interested in the changing shape of global journalism — and, in particular, the effect of technology’s sources-go-direct empowerment of world citizens on the news landscape — then I highly recommend reading the report in its entirety.

It’s long, but worth it: It’s chock full of illustrative state-of-the-landscape overviews, personal anecdotes, and economic analyses, all placed in helpful historical context. (Plus, it’s written by Richard Sambrook, currently of Edelman and formerly of the BBC, one of the smartest thinkers you’ll find on the effects of globalization on news production and consumption.)