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Shazam Partners With Samsung to Offer Enhanced Service

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Shazam, the world's leading mobile music discovery provider, today announced that it has embedded its technology in the Samsung BeatDJ and BeatDISC (models: M7600 and M6710 respectively), which have just been announced at Mobile World Congress. These new phones will initially include the Find Similar and Find Tag features to give customers an even better music experience. These latest Samsung handsets will be available across the world by April and May 2009, respectively.

"We've been working with Samsung for several years and our service has been embedded in many of their handsets," said Andrew Fisher, Shazam's CEO. "We've worked closely with Samsung to incorporate feedback on how we could build on the existing Find Music service and these new features for Samsung's latest handsets offer an even greater music experience for their customers."

The new features include:

- Find Similar- this feature uses Shazam's collaborative filtering technology to offer customers other tracks they might like based on the individual track they've just tagged. When an end-user tags a particular track, recommendations are provided for similar tracks based on the behaviour of more than 35 million other Shazamers around the world.

- Find Tag - end-users can now use this feature to trace details of existing tracks on their phone where all or some of the information is missing or incorrect. By simply selecting a track(1) within the Find Tag feature, the song is then analysed and the correct metadata including title, artist, album and genre is returned and the information is added to the track. This feature allows consumers to fully explore their collection from searching, sorting or creating a playlist by artist or genre to enjoy a deeper engagement with all their music.

Younghee Lee, Vice President of Global Marketing Team at Samsung Electronics, said: "We are pleased to be extending our partnership with these fabulous new features to provide music lovers with the perfect music experience; in particular with the Find Similar feature powered by Shazam's unique mobile music recommendations engine, which is just as impressive as their popular music recognition service. Samsung Beat Editions will attract music lovers with their unique design customised for a music experience and the latest music dedicated features powered by Shazam solutions."

Fisher continues: "We're delighted to be able to take Samsung customers on a music journey from the point of discovery of a song, recommending new tracks and showcasing popular artists to sharing this knowledge with friends and purchasing the product."

With the launch of these new features, Shazam is enabling Samsung customers to discover more about their own music as well as tapping into a vast community of music lovers to offer an enhanced music experience.
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