Gordon Pennycook and his team at the University of Waterloo set out to discover if there was a spectrum of receptivity for a certain kind of humbug they call pseudo-profound bullshit – the kind that sounds deep and meaningful at first glance, but upon closer inspection means nothing at all. They wondered, is there a “type” of person who is more susceptible to that kind of language, and if so, what other things about personalities and thinking styles correlate with that tolerance and lack of skepticism, and why?