DMW to Provide Marketing For Life Insurance Group

Advertising agency DMW Worldwide, Wayne, PA, yesterday said it would partner with the Life Insurance Marketing and Research Association to help design and implement marketing programs for the organization's member companies, which include nearly 800 providers of such products as annuities, disability, life and health insurance and mutual funds.

DMW will work with LIMRA and its member companies to customize direct marketing programs that will incorporate the individual companies' marketing activities use LIMRA's new database marketing program, called VIC. DMW said the VIC methodology can be applied to beneficiary management, lead generation for new business, retention and cross selling, among other applications.