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Wednesday, 15 February 2012

For sports junkie's flights can be a bit boring when it comes to getting your fix. Highlights of Djokovic winning Wimbledon? Check. Europe's victory in Ryder Cup at Celtic Manor? Check.

However, this issue could soon be a problem of the past after an announcement by Gulf Air which indicates that from 1st March the airline will be launching a sports channel called Sport 24. Sport 24 will show live action from the Olympics, Formula 1, Roland Garros Ryder Cup, The Masters and German Bundesliga football.

The aircraft operating the route will be Gulf Air's A330 whilst on long haul destinations or Gulf bound routes. The launch has been enabled through a link up with IMG media. Commenting on the development, Richard Wise, senior vice president for IMG Media said:

"Sport 24 will revolutionise the way passengers watch live sports on airlines and cruise ships. For the first time ever viewers will be able to enjoy the greatest sporting events live while travelling on business or holidaying abroad. Sport fans will no longer have to miss their favourite team, or event on this new dedicated sports channel,"

Gone are the days when the flight captain announces who has won The Masters, watch them scrape up the 18th from 30,000 ft!