Do you negotiate differently with women and men? Learn why it helps to think of what’s best for everyone no matter who you negotiate with.

By Ashleigh Shelby Rosette, Associate Professor of Management and Organizations at Duke University, Fuqua School of Business

This “Negotiation” video series gives you concrete strategies you can use to effectively negotiate for what you want. Thinking communally in negotiations means considering what your negotiating partner wants and using that information to strike a deal that works for both of you. After watching this video, you’ll also understand why it’s as important to strategically negotiate with women as it is with men.