General

The term “360 deal” has gotten a lot of mileage over the last couple years in the music industry. “Mark thought I should write a blog on it so here we go. Lets answer the obvious questions: what is it; why is it here: what does it do, and should it be feared?” A “360 deal” is an agreement between an entertainment company/record label and an artist in which they share in all forms of revenue streams available to that artist. “In exchange for the record label’s promises, they are rewarded with a percentage of recording, publishing, merchandising, tour, fan club and other entertainment related income. “The 360 deal is here because income from sales and licensing of music recordings are down dramatically. A...