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Contrary to popular belief among mobile game developers, the recent Parse announcement that it’s shutting its services down is not the end of the world.

Wait, what?

Yes, you heard me. A few days ago, Parse announced that it is retiring, sending out ripples of disbelief and discontent across the development world. No need to panic, though, keep reading.

First of all, Parse will have a year-long cooldown period – the final shutdown is scheduled for January 28, 2017, so you have plenty of time. Second of all, the company released a database migration tool (you can find it here), as well as an open-source Parse Server, which lets you run most of the Parse API from your own Node.js server.

Third of all, we’ve created a list of the best Parse alternatives for your mobile game you can find.

Why should you care?

Parse is a mobile backend as a service (MBaaS). That is a model that has grown to become an essential part of (almost) any game, even though it is a fairly new product category, one that’s been around for roughly five years. Its services might vary to some degree, from company to company, but the basics are the same – every MBaaS will offer a cloud storage solution, push notifications, file sharing and social integrations (Facebook, Twitter), as well as messaging and communications options. In today’s world of mobile and (quite often) social gaming, you can see why these features are essential to a mobile game’s success. It removes the burden of building in-app purchase item ownership data, building player progression storage or in-game communications, to name a few, and allows the developer to focus on more pressing matters like art, game design, innovation and monetization.

This is why we can’t have nice things

Parse was an important figure in the chain – it was loved by developers for having tons of features, good documentations and quality customer support. And after it got acquired by Facebook back in 2013 for $85 million, game developers were certain the company would have a bright future ahead – flocking to use its service.

Now, panic and fear has crept up on hearts and souls of mobile developers everywhere, as they raise their hands in despair and wonder why bad things always happen to good people </drama>.

But seriously, don’t worry. While the Parse announcement spawned a lot of lists with alternatives, those mostly revolve around general apps, with little to no focus on gaming. And with gaming being a specific industry in its own right, we feel a specific list is needed. We’ve got you covered. Below you will find the top 10 Parse alternatives for your game backend (listed in no particular order).

GameSparks, which launched in 2013 and now has over 72 million players using their platform, is a good mobile backend as a service option, and one of the more popular ones. It is flexible and has a good set of features such as analytics, a management dashboard, leaderboards, and real-time and turn-based muliplayer. It runs a MAU (Monthly Active Users) cost which can be confusing, leading people to think it’s too expensive when, in fact, it offers quite a competitive price. GameSparks isn’t a prescriptive service. They provide a highly flexible, configurable and extensible platform that allows developers to build and manage their own projects.

PlayFab launched in September 2014, though behind the veil the’ve been in business for 3 years as the in-house backend for Uber Entertainment. Some will say it is the most complete backend platform, especially after it partnered with Photon, the multiplayer cloud service. With 20M players on their system and a top game holding 1 million DAU (confirmed with their team), PlayFab is no stranger to scale. Features include player accounts, virtual goods management, in-game messaging, and game data storage. Another unique PlayFab aspect is their recently launched marketplace, which makes it easy to integrate with key 3rd party services beyond Photon, such as attribution-tracking, advanced analytics, community tools, and more.

The key selling point of HeroicLabs is the API which allows game developers to easily integrate multiplayer and social elements without needing a server backend. It focuses and optimizes mostly for massive games, games of high volume. HeroicLabs also has a code sample with SOOMLA in our knowledge base.

Gamedonia is another complete backend solution for mobile games. The cloud platform for game developers does not require a server and offers many social games and real-time elements such as PvP (player versus player) modules, in-game chat or social sharing. Gamedonia was founded in 2012 and besides offering mobile support, also works in the browser.

Kii is another developer sweetheart and a Unity partner, making its community support quite strong. Its key selling point is a burst limit of 150 API calls per second, which is quite important. On the other hand, it does not allow anonymous users. Other features include server extensions, push notifications, leaderboards and achievements. It supports iOS, Android and Windows 8.

Kinvey is one of the pioneers in the MBaaS game, which by default makes it a strong contestant for the best service out there. Compared to Parse, I’d say the two are quite similar in features: it offers cloud storage and push notifications. There’s also an easy way to integrate Facebook Open Graph for all those apps without websites. However, like Parse, it’s a general purpose MBaaS for all mobile apps, not just games.

brainCloud might make your brain hurt of all the features it offers. It calls itself “backend in a box.” It is a ready-made, cloud-based backend designed for game developers, allowing them to jumpstart their game creation with various pre-built features. Its features include Cloud Data, including user and global statistics, shared data and custom files, Multiplayer, with support for turn-by-turn and one-way offline (clash-style) multiplayer. Other features include Achievements, Leaderboards and Monetization features.

Flox is a scalable and lightweight cloud backend for mobile games built by Gamua. It runs on all mobile devices supported by Adobe AIR, and also allows offline play. Players can be authenticated through Google+, Facebook, email or the iOS GameCenter API. It comes with rich documentation and a powerful customer support. If you’re developing with AIR, or specifically the Starling framework, this is the backend for you.

App42 is another popular solution. It has many features, including all the usual ones like leaderboards, cloud storage or social sharing. It used to be cheaper than Parse (now it definitely is), while offering the same burst limit. A great solution for any mobile game developer.

Photon is a cross-platform multiplayer game backend – a service tailored especially for game developers. It allows you to easily add multiplayer to your games and run them in the Global Photon Cloud. You can also host your own Photon servers, if that kind of hybrid is your thing. It is a good choice for game developers of all sizes, from indies to AAA studios.

As we continue to move around the globe, looking at the best games made in specific countries, we make our way towards South Korea, probably the only country in the world where Starcraft is a national sport, and players are celebrities.

Yes, celebrities. While you were out there scrolling through Kim Kardashian’s Instagram profile, people were telling stories of Bengi, nicknamed ‘The Right Hand of God’ – arguably the best League of Legends player in the world.

Bengi, the face of terror. This person is literally a Messi for League of Legends. Credit: Flickr / Powder

But I digress. This time we won’t tackle South Korea’s gaming obsession from that angle. Instead, we’ll focus on mobile gaming and as you might have imagined, it’s no different here – these people are still slightly obsessed and very, very active.

Let’s look at some figures before proceeding with the list:

South Korea is a country of 50.22 million people (last count was in 2013) and, according to OneSkyApp, it has a smartphone penetration of 73%– meaning just slightly over 40 million people have a smartphone in the country. Out of that number, two thirds (66%) play mobile games, so that makes approximately 26 million players.

Android dominates the market, which is no surprise knowing that the country is home turf to Samsung. Some Still, Apple is doing a great job at disrupting its biggest competitor, with some reports saying that it reached a market share of 33%. Others place that number at 14%, which is probably a bit more realistic figure – but still an impressive one.

Gamers over there spend a lot of money on their entertainment, as well. According to the statistics portal Statista, mobile games in South Korea are expected to generate $1.4 billion in 2016. Moreover, that number is expected to grow even further, by 6.67%. By 2020, it will be generating $1.9 billion annually.

Looking at the types of games they play, MMORPGs (massively multiplayer online role-playing games), or RPGs in general, are South Korea’s guilty pleasure. So much in fact, that when non-RPG games made it to the top ten list on Google Play for the country, VentureBeat wrote an article about it. Think about it – RPGs are so popular there that if they’re not completely overwhelming the Play Store – it’s news.

When it comes to games, Asian markets do things a bit differently than the West – they integrate their games with their favorite communications apps. We’ve seen it before with WeChat in China, and in South Korea, we can see it with KakaoTalk.

They’re creating a closed ecosystem, where users need only register in the chat app (in this particular case, the KakaoTalk app) in order to get access to exclusive and extremely popular games. If you ever come across a South Korean mobile game that has ‘for Kakao’ in its title – that’s it.

It obviously works: according to this report, even back in 2013, out of the global top 10 games, three were built exclusively for Kakao. So let’s take a look at the best games made in South Korea.

*Interesting SDKs are courtesy of

#10 Infinite Stairs

NFLY Studio is an indie mobile game development studio headquartered in Busan, South Korea. It has been active on the market since 2012, and has since released seven mobile games, for both Android and the iOS. Its latest game, Infinite Stairs, is also its most popular product.

Release Date: 2015Genre: ArcadeAbout the game: Infinite Stairs is an endless-runner style of game that goes up vertically, something like the oldie and goldie Icy Tower. In genre, it is an arcade pixel graphic mobile game that features dozens of characters and challenges the player’s reflexes and focus, while delivering tons of fun.Interesting SDKs:

InMobi

Tapjoy

#9 Wooparoo Mountain

NHN PixelCube is a South Korean game developer and publisher. Besides building its own games, it also brings Western games to the SK market, as well as Chinese games. It has its own game platform for the Western market called Toast.com.

Release Date: 2014Genre: StrategyAbout the game: Wooparoo Mountain is a strategy game for mobile devices, similar to FarmVille or Clash of Clans. It features more than 80 different and cute characters that can be combined for a total of 20,000 combinations. The game is rich in gameplay and features advanced visuals.

#8 DomiNations

Nexon is a mobile game development company founded in Seoul back in 1994. Back then it was a publisher and a PC development studio. In the meantime, it has expanded into the mobile platform and opened up studios in the US and Germany.

Release Date: 2015Genre: StrategyAbout the game: DomiNations is an RTS game that combines Clash of Clans with Sid Meier’s Civilization. It is a game of strategy and dominance, in which players build their empires from the stone age all the way to the space age. Users can choose from a number of nations, including Korean, British, Romans, Chinese, Germans, French, Japanese, or Greeks.Interesting SDKs:

Chartboost

Tapjoy

prime[31]

AppsFlyer

Tune

#7 WARSHIP BATTLE:3D World War II

JoyCity is a South Korean game developer that’s been on the market since 1994. First building PC games, it released a few popular titles such as FreeStyle Street Basketball (firs street basketball game in South Korea) and Rule the Sky. After expanding into mobile, it first released the mobile social game Rule The Sky, followed by the globally popular Warship Battle, also known as Gunship Battle in SK.

Release Date: 2015Genre: ActionAbout the game: Warship Battle: 3D World War II is an action-arcade game in which players take control of naval ships used during World War II and duke it out against other ships and aircraft. Besides the game being action-packed, it also features a shop where ships can be customized and improved.

#6 Darkness Reborn

Gamevil is a mobile games company headquartered in Seoul, with an office in Torrance, California. It is a fairly large company, that reported market capitalization of $400 million back in 2012. In 2013, it acquired Com2Us, another big player in South Korean mobile games industry, also dubbed its “oldest rival”. The value of the deal was not disclosed.

Release Date: 2014Genre: RPGAbout the game: Darkness Reborn is a massively multiplayer online role-playing game, featuring both PvE (player versus environment) and PvP (player versus player) modes. It allows players to choose between five different classes, and offers high-end graphics rarely seen on mobile devices. It also offers large customization options, including 1,296 skill combinations.

#5 Anipang

SundayToz is a social mobile games developer based in South Korea. It was founded in 2009, and has since then built a number of social games for key mobile platforms such as KakaoTalk, Google Play, Apple’s AppStore or Naver. It is the studio behind the local hit-game Anipang and its sequel, Anipang 2.

Release Date: 2009Genre: PuzzleAbout the game: Anipang was the first South Korean game to be downloaded 20 million times. It is a puzzle game that is distributed through Cyworld Appstore and Naver Social Apps. It is a match-3 style of game, featuring cute characters like pink piggies, blue dogs and white rabbits. Its life has been speckled with controversy, as the local and mass media accused the developers of stealing other people’s ideas. Lawsuits were thrown around as well. Despite all of this, the game gained global fame.Interesting SDKs:

Adobe Air

PlayHaven

Kakao

Upsight

#4 CandyPang

WeMade Entertainment is a South Korean game development studio with an interesting story. The studio created a 3D MMORPG game called The Legend of Mir, an extremely popular game in the East. It was soon copied by Chinese operator Shanda and released under the name The World of Legend (awesome name, btw </sarcasm>), forcing the original developers into a lawsuit. To make things as clear as possible, they chose the name WeMade, pointing that they had, in fact, made The Legend of Mir game. The studio was founded in 2000 and has since expanded to Seattle, Washington. It even had a professional e-sports team until 2011, competing in Counter-Strike, StarCraft: Brood War and Warcraft III.

Release Date: 2012Genre: PuzzleAbout the game: CandyPang is a puzzle game, very similar to Anipang, and pretty much any other color-matching game. However, instead of switching a tile in order to match three or more, the player need only recognize the tiles which have already lined up and tap on them in order for them to disappear. The game is designed to be played very fast so that a high-score can be achieved.

#3 Raven

Netmarble is one of Korea’s biggest game developers, if not the biggest. It has more than 3,000 employees, working in offices around the world, including the US, Turkey, Japan, China and Indonesia, as well as Taiwan and Thailand. It has a few globally popular titles, such as Raven (EvilBane), MARVEL Future Fight or Everybody’s Marble. It has recently invested $130 million in SGN, a US-based mobile games studio.

Release Date: 2014Genre: RPGAbout the game: Raven is one of South Korea’s most popular games and is often referred to as ‘Korea’s biggest RPG’. Knowing how Koreans are mad about RPG games, this is a big deal. This is a classic RPG game, with multiple races and characters, capable of leveling up and collecting various armor and weapons. It features a couple of modes, including Scenario, Adventure, Raid and Arena. It has been launched globally, under the name EvilBane.

#2 MARVEL Future Fight

Developer: Netmarble GamesRelease Date: 2015Genre: RPGAbout the game: MARVEL Future Fight is an RPG game many people call ‘dungeon crawler’ because of its gameplay. It features basically all Marvel heroes players can control as they battle for the survival of the human race. It features a few different mission types, including Villain Siege, Daily Missions and Story Missions. All these types can earn players new gears, new mastery points and a higher rank.Interesting SDKs:

Tune

GrowMobile

Kakao

#1 Summoners War

If there’s just one thing you ought to remember regarding Com2Us is that these guys have managed to trademark ‘Tower Defense’. That’s like trademarking the words ‘Role-playing game’. Obviously, people were not pleased, with some saying this is why TD games usually suck. Aside from that, Com2Us is a fairly large game development studio, whose majority stake was acquired by Gamevil in 2013.

Release Date: 2014Genre: RPGAbout the game: Summoners War is South Korea’s most downloaded and most popular game, with more than 50 million downloads across multiple platforms. It has been praised by the media, with some saying it’s a must-buy, even though it’s a free-to-download game. This is a 3D RPG game with elements resembling very much what we can see in games like Pokemon, in which players duke it out in the Sky Arena. It features more than 900 different types of monsters that can be summoned, as well as a 3-player co-op mode in real-time. It has been localized in 14 different languages, and also offers in-game purchases.Interesting SDKs:

Tune

Chartboost

PartyTrack

AdPick

That is our list for the best of the best from the South Korean mobile games market. While searching for the best games, we looked at the most popular and most talked-about game developers, the number of downloads and overall rating their games have across various platforms, as well as any awards they might have won on local or international competitions. Game reviews and opinions from journalists were also taken into consideration.

As of July 2015 there were 1.6 million apps in the Google Play Store and 1.5 million in the Apple App Store. Both stores continue to grow at exponential rates yet there’s a continuous trend that there are only a handful of apps that make the top charts. Looking specifically at mobile games the top charts are populated with games from King, Supercell and the likes. For a mobile game developer they not only have to create a killer game, but also continually work on improving it.

In today’s mobile game world, it’s not a question to have analytics in a game, but what company to use. Studios must constantly be improving and adapting games to keep users engaged. With mobile analytics and marketing platforms studios can slice and dice their data, gain powerful insights and communicate directly with users.

Regardless of the analytics platform you are using, tracing-back your ad revenue is a seperate domain. If your game uses ads – you can send ad revenue data from SOOMLA TRACEBACK to your analytics platform.

Here’s a comprehensive list of the top mobile analytic platforms. We’ve excluded install tracking and attribution analytic platforms which are often categorized under analytic tools. We view them as analytic tools for very specific purposes of examining marketing channel effectivity and not necessarily measuring user behavior. These include Appsflyer, TUNE (Mobile App Tracking), Adjust, Apsalar, and Kochava.

Gain valuable insights with Google Analytics for Mobile Apps. You’ll see analytics for the full cycle of your app. When you install GA you’ll automatically get analytics covering number of users/sessions, session duration, operating system, device models, and geography. Developers can also delve deeper into their analytics and look at specific user behavior and interact with the app.

A mobile analytics solution that was acquired by Yahoo! in July 2014. Flurry provides analytics for businesses to monitor user behavior across multiple mobile applications. Flurry has one of the largest networks with more than 700,000 apps on over 1.8 billion devices. In five minutes you can see basic analytics from Flurry, but for more detailed analytics you must set up custom events. One major flaw is that it does not currently support Unity – for that you’ll need to purchase a dedicated plugin from the Unity Asset Store.

A free analytics platform tailored for mobile games, providing insightful and actionable data. GameAnalytics supports the full life cycle of a game from acquisition to retention to monetization of a player. It’s platform is solely focused on mobile game specific KPIs. Some features in GameAnalytics’ dashboard include custom dashboards, benchmark analytics, and custom events.

GROW, a zero integration analytics platform, brings user behavior and revenue analytics with one-step integration from all the tools you use – mobile SDKs, in-app purchase plugins, and ad networks. A unique feature in the dashboard is God Mode Analytics which shows you the analytics of games similar to yours. You can leverage cross-game intelligence to build a better game.

Unity Analytics is part of the larger Unity family which provides a variety of game development tools. Unity offers a standard dashboard with basic KPIs, heatmaps, and market data. Unity Analytics is extremely accessible and can easily be installed in Unity games therefore boosting its popularity amongst mobile game developers.

deltaDNA provides detailed game analytics and real-time marketing for mobile games. deltaDNA provides a vast amount of analytic tools and various metrics for larger studios to analyze their data. You can track how players interact with your game and adapt your game accordingly. deltaDNA also offers custom dashboards, so you can personalize the analytics you review. With deltaDNA you can understand your game balance and how it affects different player groups.

Founded: 2010

Platforms Supported: iOS, Android, Unity, GameMaker, Rest API

Pricing: Free up to 10k MAU. From $150/month per extra 10K MAU. Contact for Enterprise level.

App Annie, a leading intelligence platform has over 700,000 mobile apps. Gain key metrics such as downloads and revenue for all your apps. You can break down your data by store, app, country, in-app purchases, and date range. You can track your app’s rankings hour by hour and closely monitor how it’s doing. While App Annie provides some very valuable macro-market analytics, it does not show specific in-game analytics.

Pricing: Free for developers who connect their app store dashboards. For larger companies interested in competitive business intelligence prices start at $59 per app/month up to $599/month for app download and revenue or demographic estimate. Contact for Enterprise level.

Acquired by Twitter in January 2013, Crashlytics provides crash reporting for iOS and Android. Crashlytics is built into Fabric which gives you detailed analytics about your game. It allows you to keep track of your user behavior and track any crashes.

A social analytics platform that offers a cloud computing-based social platform. It enables developers to measure social influence and adjust their game’s social features accordingly. It shows developers the value of social contributions and detailed projections of future social actions from users. Other services offered by Ninja Metrics include basic analytics such as DAU, monetization, and KPI metrics.

A marketing automation platform that believes part of making a great app is nurturing the relationship with the users. With more engaged users, come more installs. Swrve offers in app campaigns, A/B testing, push notifications, and segmentation. Swrve also offers a traditional analytics dashboard which shows key metrics, accurate revenue, cohort analysis, and funnels.

Formerly Kontagent+PlayHaven, Upsight is one of the largest mobile analytics and marketing platforms. Their goal is to help transform the world’s data into valuable actions. Upsight offers a variety of customized solutions for more tailored analytics. Upsight offers custom dashboards and business KPIs as well as a variety of marketing tools such as in- and out-of-app engagement, A/B testing, and user segmentation.

Mixpanel, based in San Francisco, is an advanced analytics platform for mobile and web. It helps companies understand their user behavior and explore conversion rates and user retention. Their dashboard includes funnel analysis, retention, mobile A/B testing, and marketing automation.

San Francisco based, Amplitude is an analytics platform that helps fuel app growth. Amplitude shows you microscopic views into any data point. You can zoom in and explore behavioral data and even create specific cohorts. Amplitude also gives you direct access to your raw SQL data. This allows developers to answer their most complex questions and delve into their data.

Apple introduced their analytics platform in mid 2015. It shows Apple developers their sales, usage, and monetization and does not require any code. Apple recently released that their analytics platform supports tvOS apps. It shows app store views, how users interact with your app on Apple TV, and IAP statistics.

Facebook Analytics provides developers with insights about their app’s customer base, engagement, user behavior, and campaign performance. Developers can track users across multiple devices and see if a user in an app went and made a purchase on the website. Facebook Analytics also offers the basic dashboard features such as events, segmentation, cohorts, and funnels.

Countly is a real-time mobile analytics platform that provides data on application usage and user behavior. It has over 3000 apps and more than 2000 running servers worldwide. Countly is an open source framework for developers that want to build their own analytics solution, however they also offer Countly Enterprise Edition for larger companies.

Based in Boston, Localytics is one of the leading analytics platforms and has more than 37,000 apps on more than 2.7 billion devices. It is an analytics and marketing platform for mobile and web apps. You can use their insights to personalize your engagement with users through push, in-app, email or remarketing campaigns which allows for more direct and smarter targeting. Some benefits of the Localytics’ dashboard are LTV measuring, custom dashboards, A/B testing, and real-time analytics.

Appsee, a Tel Aviv based company, is a SaaS platform to help optimize mobile apps. Appsee’s analytics help show the reasons behind the data and focuses on the user behavior. Focused on user experience, Appsee provides user recordings so you can watch user sessions and see the direct interaction. Appsee also offers real-time analytics, heat maps, and crash videos (to see where and how the app is crashing).

Founded: 2012

Platforms Supported: iOS and Android

Pricing: Free 14-day trial. Regular pricing is not disclosed, but have special rates for startups. Contact for Enterprise level.

San Francisco based, Segment allows developers to collect data from wherever it’s generated with one API. It tracks customer data across multiple devices and then sends it to third party integrations. Segment has over 160 integrations and collects 50 billion API calls a month.

Heap captures every user action in your app and lets you measure it from swipes and taps to form submissions and page views. With Heap’s dashboard you can see all key metrics, funnels of where and when users are dropping off, and retention rates.

Founded: 2013

Platforms: Web and iOS

Pricing: Free (up to 5,000 sessions/month) up to $599 for 150,000 sessions/month. Contact for Enterprise level.

You now know the top analytics platforms and you just have to decide which one is right for you. You might even end up picking a few which will only enrich your analytics and data. Depending if you’re only working on apps or games will also be a huge factor in which platform you choose. If you’re a game developer, SOOMLA’s dashboard offers a variety of features from God Mode Analytics to segmenting hidden whales. Check it out here!

If you want your mobile game, or any other app for that matter, to earn you money (and I’m guessing you do), then you have most likely already considered an advertising network.

A short description of an ad network is that it’s a company which connects advertisers to game developers and publishers so that the former have an easier time finding ad space, and latter earning cash.

Ad networks are an important link in the mobile game industry chain – simply sending an ad to a game is not enough. There are many parameters that need to be handled for the advertisers to be pleased with the feedback, and game developers with monetization.

That’s why you need a solid mobile ad network – one which will offer various models, flexible features, quality integration and detailed analytics and reports.

And just before you go about saying “well yeah, but all these mobile ad networks are basically the same, offering same services and just hiding behind different names”, allow me to point you towards AppsFlyer’s Ad Network & Media Partners Performance Index – a report with a detailed review of mobile ad platforms’ performance. Not only does the report confirm how different ad networks are, it also expands by showing how games, being varied and different, affect the performance of the ads.

We also recommend checking out an additional resource we have that compares mobile ad networks in a spreadsheet and gives accurate details about: revenue/payout, ad formats, mediation support and reporting API.

Google’s AdMob instantly comes to mind, and it’s no wonder – the tech giant’s network is huge and ticks all the right boxes. But there are other mobile ad networks out there worthy of your attention, and in this article we’re going to introduce them to you.

One of the most popular mobile ad networks out there is Google’s AdMob. The network was acquired by Google back in 2010, and has since been re-designed to better fit Google’s ad network.

Among its strongest features is its fill rate, great eCPMs and cross-platform monetization support. Users should be able to reach a 100 percent fill rate quite fast, and with a good number of advertisers, great eCPMs should always be at hand’s reach. It supports cross-platform monetization which includes Android, iOS and Windows 8, however there is still no word on Windows 10.

Among the biggest issues users have reported are the fact that you’re required to register at AdSense, and that it limits the amount of ads per static page to one. However, the latter being for web and not mobile, it can’t be seen as a setback here.

Formerly known as Applifier, Unity Ads is also an extremely popular mobile ad network. It owes its popularity partially to the fact that it allows devs to monetize whole player bases through ads native to Unity-built games – according to the network’s website, if you’re using the Unity Engine, no SDK is required.

In terms of formats, they offer video interstitials, both non-rewarded and rewarded; the latter of which provides the user with a reward for viewing, most usually an in-game currency or similar.

For mobile game developers, Chartboost should always be very high on the list, as the network focuses primarily on gamers. It works as a cross-promotion network, which was quite a big deal back when it was first unveiled. It allows game developers to sell their advertising space to other game developers directly, which allows them to set their own business terms. Some peoplesaid Chartboost earned them more money than other networks combined, basically.

Its other big selling point is on the analytics side, as it offers a huge earnings table, as well as installs and impressions data. It goes into the tiniest of details, which can be a double-edged sword – this network offers lots and lots of data. The platform supports both Android and iOS.

On the other hand, the majority of its advertisers are not what you would consider “premium” – sometimes the network allows very cheap bids per install, leaving peanuts for the developer.

If you’re interested in seeing where your players come from, you can consider AppLovin, as that’s one of its features that isn’t seen that often. Besides allowing to track the fill rate and eCPM by country, AppLovin has a couple of other interesting features, including full-screen ads, which apparently make more money than banner ads. It also allows for very low payment thresholds ($20 for PayPal), and pays up on the 15th of the month, which appears to be both awesome and rare.

Vungle also has a few trump cards of its own, helping the young company stand out from the bunch. One of the main features is the recently introduced Premium – a marketplace where video advertisers can find the best-performing apps and games and target them with their ads.

Another feature worth mentioning is called Vungle Creative Labs, a London-based studio of designers, artists and filmmakers that help people make great ads for their game. An SDK for Windows 10 appears to be the icing on the cake here.

It’s not without issues, though – there have been people complaining of extremely low ad revenue.

As part of ironSource, the founder of hugely popular installCore, mobileCore is a good solution mostly for Android game developers. Its key feature is called AppWalls – a sort of interstitials that don’t exactly cover the entire page but, as the company puts it, “appear seamlessly in the app”. It says that with such an approach, quadrupling your eCPM is not far away, but take that with a grain of salt. Some mobile game developers have praised this network, for its minimal data consumption, while others claim you cannot use it with other mobile ad networks in the game, as it will crash it.

AdColony is a mobile video advertising platform – emphasis on ‘video’. Having said that, one would expect the company is best at serving video ads, and according to a couple of user reviews – it does its job very good. The network’s strongest selling point is in the fact that it can serve high-definition instant mobile pre-roll videos, no matter the internet speed or the quality of the device in use.

On the other hand, it has a few drawbacks worth mentioning – users have complained the network forces users to watch a 30-second ad before exiting, while others say the network pays only 0.5 eCPM per completed view. If users have watched a few videos without downloading something, it can even go down to 0. The network was acquired by Opera Mediaworks in 2014, a deal reportedly worth $350 million.

Supersonic is a great place for advertisers looking for some ‘serious’ games – apparently the company has some high-profile clients, including EA, Hasbro and Disney. It offers mobile video, video ad mediation, interstitial ads and offerwall, which monetizes non-paying users by offering valuable offers for virtual currency. Being an ad mediation platform it, besides serving ads from its own network, serves ads from other networks as well.

It had recently merged with another giant in the mobile monetization world, the Israeli company IronSource. With more than 550 employees and revenues of more than $300 million a year – IronSource complements Supersonic, a company with 250 employees of its own, greatly.

Its biggest weakness seems to be customer support – users sometimes claim their problems aren’t heeded, unsurprising when you have 500 million global users.

Fyber was founded in Berlin 2009 as SponsorPay, and rebranded after transforming from ad revenue sources optimization company, to a one-stop shop for developers to monetize their products. One of the features it’s mostly proud of is the Auto Pilot which, as the company says itself, “automatically optimizes ad revenue sources”. With the auto-pilot feature, the developer doesn’t need to manually control the priority of ad networks, the platform does it for them.

On the other hand, it seems to be having a lot of trouble with customer support, with users reporting frequent issues, which in many cases go unresolved. Fyber was also recently acquired by the German RNTS Media for $190 million which is interesting in that Fyber is actually the bigger company here. It won’t affect the firm’s business, though.

InMobi seems to be one of the world’s largest mobile ad networks. It’s an Indian company that has drawn most attention to itself through MIIP – an ad discovery platform. What it does is it creates something it calls “discovery zones” within apps, where advertising content is curated, and users can interact with the content to better tailor future offers to their liking. Their approach seems to be working – tech giants such as Google and Alibaba have both shown interest in investing into the company, although no deal was yet reached. According to Crunchbase, the company has more than 800 million unique visitors in more than 200 countries.

Tapjoy is above all a CPI (Cost per install) network – it rewards its users for installing games and apps that it promotes through that network. It is a popular network among advertisers as it allows fairly low bids which go as low as $0.20 per install for advertisers, and $1 per install for bigger app studios. It also allows for the customization of ads, to a certain degree. Backgrounds and text cannot be changed, obviously, but transitioning of TapJoy views for ads can. It has acquired two start-ups so far, the analytics and marketing automation firm 5Rocks, and the global social game distribution platform Viximo. It has recently hit a billion installs.

For some people, like the developers on this link, HeyZap is the best ad mediation platform for Android, providing very high traffic, paying great CPM, and ultimately earning the devs serious greens. Crossy Road is another good example – apparently its ad revenue jumped 94 percent thanks to HeyZap’s ad mediation. The company has also recently updated its cross promotion tools with new features which have, according to its users, made the network more powerful. An app’s default settings, including the icon, title and description can be overridden, but most importantly – you can also change the call to action. Just like Fyber, Heyzap was also recently acquired by RNTS Media for $45 million, effectively being acquired by Fyber itself. According to the press announcements and website banners, one can predict that Heyzap will eventually be merged into the Fyber brand.

What makes Startapp somewhat special is the fact that it’s mobile-only. Its key features include interstitial ads, 3D walls, splash and slider ads. It serves ads to more than 35 million users, and works with more than 170,000 apps. It pays per application downloaded and, according to a PostZippy report, pays $50 for each 1000 app downloads.

The network has some downsides, too – their interstitials loaded one by one, for “two-three-four times at a time”, which some developers have described as ‘annoying’. Its SDK sometimes has issues with Google Play compliance, which could leave the developers hurting.

Back in the day, Revmob was hailed as the holy grail of mobile ad networks – the hidden gem. People were pulling insane eCPMs and earning tons of money. Since then, new and (to some, better) networks have emerged, but Revmob still remains among the best of the very best. You can pull eCPMs anywhere from $1-$50, and you can get an extra boost by adding their unique native buttons as a complementary revenue source to the classic interstitial. Revmob now supports video interstitials and allows you to add a scrolling feature to show additional products. There are also rewarded video campaigns for increasing user engagement with your game.

For years now, Flurry Ads has been among the top mobile ad networks available. Launched in 2005, at first it was primarily an analytics platform, but later added its own ad network. What developers seem to be particularly enjoying is the fact that it offers Ad Spaces directly in its SDK – meaning it pre-defines areas in your mobile game where the ads will be shown. Another great feature is the depth to which ad customization is possible – devs can customize how ads are served even when the campaign is live. It is a pretty big network, with more than 250 million consumers.

On the other hand, some developers say having a lot of apps clogs the analytics side: “With a portfolio that is usually between 50 and 100 apps across iOS and Android – it is incredibly difficult to keep track of how specific changes in apps affect retention and other super important metrics,” Elaine Heney of The Chocolate Lab Apps wrote.

Inneractive is a Tel Aviv-based mobile ad network that focuses primarily on native and video ads. It covers over 200 countries, and has five offices – in San Francisco, New York, London, Tel Aviv and Beijing. It supports all the major platforms, including Android, iOS and Windows Phone 8. It offers various advertising models, including CPC, CPD (cost per download), CPI and CPM, however this being a somewhat smaller network (compared to the best players in the industry), you can expect weaker eCPMs. Still, if you’re looking for ease of use, you might want to give Inneractive a try – some developers have said it’s a breeze.

Native-X is one of those companies that started as mobile ad network for apps and then switched to games, probably realizing that mobile games are awesome and everyone plays them. Its business plan is ‘hidden’ in the company name – the mobile game ads should not be intrusive – that way the chances of user interaction are higher, they believe. Such an approach has made the media praise the company, and some older case studies have shown how games using Native-X achieved impressive results. Its key features include native advertising (ads are appearing at certain points during the game, and at certain places, making it seem less intrusive and ad-driven, and more natural), advanced analytics and an all-in-one SDK.

Some will call Millennial Media an intrusive mobile ad network, others will call them successful. The truth is somewhere in the middle, or should I say – both realities are true. Millennial Media does not offer tons of ad formats – it goes for banners, interstitials and video and for some, that’s a problem as those types of ads (especially interstitials and videos) take over the screen and hurt the UX. Others will say Millennial Media is a successful network as these types of ads provide highest revenues possible. The network is easy to integrate and offers real-time reporting and analytics to both advertisers and developers. In September 2015 the network was acquired by AOL for $238 million. According to a report by Tech Crunch, AOL has paid $1.75/share.

Going into 2015 with 5 billion ads a month served, through 65,000 apps and spanning over 150 countries, it’s safe to say that Leadbolt is one of the big guys in the mobile ad networks business. It offers different types of ads, including interstitial, in-app alerts and floating ads. It has also only recently (less than a year ago) introduced video ads, as well. Its biggest advantage is having a nice, clean and user-friendly interface. Groupon, Pepsi and Walmart are among its biggest clients, and according to mMarketing, the company has an ‘above average support’.

Everyone on one side, Kiip on the other. That’s how different Kiip (pronounced: Keep) is from everyone else. Some four, five years ago, when Kiip first left stealth mode, it sent ripples through the advertising world – it called itself a ‘Rewards Network’ rather than an ad network because, as the name suggests – it doesn’t simply deliver ads – it delivers rewards. Real life rewards, too. When players achieve something in-game (level up or complete a task), they’re the happiest at that moment – and most likely to interact with a brand, they say. At that moment Kiip, through its network of clients, rewards players with things like vouchers, samples and other promotional material. Yes, real-life stuff.

It has received $19 million in total funding to date, according to Crunchbase.

These are the top 20 mobile ad networks for monetizing mobile games we could find, but that doesn’t mean you should stick to them, especially if you already found one that suits your needs just fine. As a matter of fact, many developers will tell you the same thing: don’t get married to a network! You can utilize multiple networks for your mobile games, depending on what type of ads you want, and what type of mobile game you have.

Try out different combinations and play with various settings until you find something to your liking.

As we move around the globe, looking for best mobile games in different countries, the road takes us to a place some might find unusual – Israel.

Unusual, perhaps, as Israel is a tiny Middle Eastern state, compared to gaming powerstates like China or Brazil. But this country of slightly more than eight million people is home to more than 200 game companies and countless tech businesses and start-ups (including yours truly!). Its business is worth more than a billion dollars.

Some media say it ranks number one in start-ups outside the Silicon Valley, and is number one in countries per capital venture capital investment. You might compare it to Finland, also a tiny country, but at least Israel has better weather!

These figures show that the country is a big player in the industry, which is why it wasn’t that hard to find the best mobile games made in Israel. So without further ado, here’s the list:

*Interesting SDKs are courtesy of

#10 Kazooloo

The company was founded in 2012 by Andy Schwartz, and employs between 10 and 50 people. It specializes in making mobile games, and focuses on children’s games. Its most popular product is Kazooloo, an augmented reality mobile game.

Release Date: 2013Genre: AdventureAbout the game: Even though the game doesn’t have countless millions of downloads, it was praised for its innovative gameplay and the use of new technologies. Kazooloo is an augmented-reality game in which players fight dragons and other mythical creatures that appear, through the smartphone’s camera, on their desk or similar surface.Interesting SDKs:

Unity

SOOMLA

#9 The Hunger Games Adventures

The studio was founded in 2006, and has offices in Tel Aviv, New York and Los Angeles. Besides building games under its own name, the studio is also for hire, building games for other clients. It is best known for its award-winning game The Hunger Games Adventures.

Release Date: 2012Genre: AdventureAbout the game: Hunger Games Adventures is a mobile adventure game built by Funtactics, and based on the novels and movies of the same name. However, unlike the other media, this game does not show the brutal killing of children – instead it is created as a strategy / adventure game, depicting the life in District 13.Interesting SDKs:

Flurry

Tapjoy

Tune

AdColony

Fyber

TrialPay

#8 Slotomania – Free Casino Slots

Playtika was such a huge success that it was acquired by Caesars Entertainment Casino Group some eight months into its existence. Allegedly, the deal was worth almost $90 million. This Israeli powerhouse also recently acquired gaming venture company Big Blue Parrot. Facebook has listed a Playtika game on its top 8 games list for 2015.

Release Date: 2011Genre: BettingAbout the game: Slotomania is a betting game with all the usual betting machines you can find in a casino. Even though it focuses mostly on slots, it also features various mini-games, like the Wheel of Fortune. The game also has a social aspect, allowing players to team up with their Facebook friends.Interesting SDKs:

AppsFlyer

OrmLite

#7 Romans from Mars

Sidekick is an Israeli game development studio founded in 2010. It focuses on building games using new technologies, which is why it creates games for virtual reality headsets, Xbox’s Kinect, motion-controlled PCs and so on.

Release Date: 2013Genre: RPGAbout the game: Romans from Mars is an action / RPG game in which the player is tasked with stopping countless waves of Martians from invading Earth. Aimed with nothing but a crossbow (and a couple of spells), the player must defend his base. The game has gotten great reviews all over the Web and has been praised for its use of new technologies – it works great with virtual reality headsets.Interesting SDKs:

Flurry

Applifier

prime[31]

PlayHaven

Apsalar

TrialPay

#6 Noogra Nuts

Bengigi is an indie developer studio that doesn’t build just games – it has other products as well. Even though it has made the list thanks to its addicting Noogra Nuts series, it was also praised by big media publications such as Wired, Lifehacker and CNET for creating other useful apps.

Release Date: 2012Genre: AdventureAbout the game: Noogra Nuts is an arcade game in which the player is tasked with cracking nuts using the (poor) squirrel’s head. The game employs the device’s gyroscope and features a cute little character that slightly reminds me of the squirrel from Ice Age.Interesting SDKs:

Flurry

StartApp

Parse

AppLovin

mobileCore

#5 Stormfall: Rise of Balur

Plarium was founded in 2009 as a developer of hardcore games for social media networks like Facebook or vKontakte. It has since expanded to mobile platforms, including iOS and Android. It employs more than 1000 people worldwide, has offices all over the world and more than 150 million registered users.

Release Date: 2015Genre: StrategyAbout the game: Stormfall: Rise of Balur is a standalone mobile strategy game. ‘Standalone’ is important here, as the game’s servers are separated from those for the Web and social media sites. It is an MMO game built for Android and iOS and features a large medieval fantasy world and state-of-the-art graphics. Players can recruit giant armies, forge alliances and enter player-versus-player battles.Interesting SDKs:

Tune

Chartboost

Adjust

#4 Dentist Mania: Doctor X Clinic

TabTale is an Israeli game development studio with offices all around the world, including China, USA, Macedonia, Bulgaria, Serbia and Ukraine. It focuses on creating mobile games for the whole family, and prides itself on having more than 850 million downloads across all its products.

Release Date: 2014Genre: CasualAbout the game: Dentist Mania: Doctor X Clinic is a children’s casual game in which kids are tasked with being “the best dentist at a crazy office”. Players get to choose their patients and fix their teeth, which includes pulling out bad ones, brushing, styling with braces and building their own toothpaste.Interesting SDKs:

Flurry

Chartboost

AppsFlyer

InMobi

AdColony

AppLovin

#3 Trial Xtreme 3

Deemedya is an extremely popular Israeli mobile game publisher which is most known by its racing series, Trial Xtreme. This entire list could have been made completely out of Deemedya games, as this team produced almost a dozen globally popular games.

Release Date: 2013Genre: RacingAbout the game: Trial Xtreme 3 is the third part of the series, and even though there have been newer iterations, this one has made it to the list as the best-rated and most downloaded one of the bunch. With over 50 million downloads on Android alone, it stands as one of the best Israeli mobile games ever made.Interesting SDKs:

AppLovin

Chartboost

Applifier

prime[31]

Vungle

#2 Pirate Kings

Jelly Button Games is a specific mobile games studio – it was founded by five friends who have been working together for more than 10 years, and have been good friends for 20. The studio was founded in 2011, and has since then grown into an influential industry competitor.

Release Date: 2015Genre: CasualAbout the game: Pirate Kings is a combination of luck and skill, in which players are tasked with discovering, building and upgrading their pirate islands, while plundering and pillaging other players. They can do so by spinning a wheel of fortune, which then assigns them different tasks, including attacking, defending and earning in-game money.Interesting SDKs:

AppsFlyer

prime[31]

Supersonic

#1 World Series of Poker – WSOP

Developer: PlaytikaRelease Date: 2013Genre: Card gameAbout the game: The WOSP is one of the best poker games out there. It features various types of poker, including Texas Hold’Em and Omaha. It also has multi-level tournaments, and players can also earn WSOP rings to climb the leaderboard. Besides, registration is not required in order to play – players can enter the game anonymously, as well.Interesting SDKs:

If we are to look at anything as a global phenomenon – including mobile gaming – we cannot exclude China. The most populated country in the world, and one of the biggest economies, as well, plays a huge role in determining who the biggest players in the industry are.

Unlike other countries in the world, China is somewhat specific, which is why it needs a bigger introduction than the rest.

Just as the country is known for the Great Wall of China for more than 2000 years, in today’s digital world, it is known for its Great Firewall. In a most sterile description, the Great Firewall is a set of laws and legislations aimed to regulate the Internet in China. However, it is more about censorship and blocking western products than anything else.

A lot of companies and countries are losing out thanks to the Great Firewall, China included, but when it comes to mobile gaming – Google seems to be the biggest loser.

Its serviceshave been blocked from China for the past five years and more, including Google Search, YouTube, Google Maps, Google Docs, and in this case most importantly – the Play Store. The Android app store has returned to the country some half a year ago, but the effects of the ban are visible – it is no longer the number one app store in the country.

These three stores share almost an equal amount of the mobile market in the country, rendering the Play Store obsolete and making it extremely difficult to figure out which are the most popular mobile games built in the country. They are popular places to find apps, but not the only ones – the country has more than 200 stores, according to OneSky. Jokingly, I’d say everyone and their dog has an app store in China – in reality, basically every telecom company, mobile carrier, and large corporation has one.

Thanks to a number of market researches out there, including this one by Newzoo and TalkingData, we were able to piece together a list of the top 10 games made in China.

Oh yes, before we proceed with the list, I’d also like to point you in the direction of a report by China Game Industry Annual Conference that was released two weeks ago. It says that the sales revenue of the mobile gaming industry reached 51.5 billion yuan ($7.94 billion) – it increased a stunning 87.2% since 2014.

The country has more than 366 million mobile players – the entire United States of America had 318.9 million people in 2014.

So, without further ado, here are the top 10 games made in China:

*We were unable to access interesting SDKs for these mobile games due to the limited visibility of mobile games in China.

#10 WeFly (National World War II Aircraft)

You’ll be seeing a lot of Tencent in this article – it is a Chinese mobile games giant. According to a report bySouth China Morning Post, published last April – the company had 570 million registered users for its initial batch of smartphone-based games. Since September, it became Asia’slargest internet company. It is based in Shenzhen.

Released: 2014Genre: ArcadeAbout the game: The English title for the game is WeFly, even though a simple Google translate of the original name 全民飞机大战, says the game’s name is National World War II Aircraft. It is a cartoonish-styled, colorful arcade game featuring countless levels and multiple modes, a lot of different aircrafts and, according to a few reviews on the Apple App Store – pretty damn demanding, too.

#9 Rhythm Master

Developer: TencentReleased: 2013Genre: MusicAbout the game: The Rhythm Master is a virtual orchestra studio type of game, something like those rock band games we’ve seen on Nintendo Wii. It features dozens of songs, including some of the globally popular rock songs. Additional songs can also be obtained as an in-game purchase, and the virtual currency can be gained by interacting with friends.

#8 Dou di zhu

Developer: GoodTeam StudioThe GoodTeam studio is based in Chengdu, China. It claims to be one of the oldest domestic game development studios building games for Android, and its products include Tightrope Hero, Empire Defense series and Crisis Mission.

Released: 2012Genre: Card gameAbout the game: Dou di zhu is an extremely popular card game in China, and its origins stem way before the mobile phone. According to Wikipedia, the literal translation means “Fighting the Landlord”. This is a card game in the genre of shedding and gambling.

#7 Chinese Chess

Developer: cnvcsReleased: 2012Genre: StrategyAbout the game: This classic game of chess by the cnvcs development team is enriched by a total of 38,000 chess puzzles divided into 13 collections. It supports online play, as well as LAN via Bluetooth or Wi-Fi. The game also allows games to be saved and loaded, and allows easy switching between the play mode and the analysis mode.

#6 Dan Ji Dou Di Zhu

Developer: CG TechReleased: N/AGenre: Card gameAbout the game: Similar to Dou di zhu, the Dan Ji Dou Di Zhu is a poker-like card game based on the traditional Chinese “Fight the Landlord” game. The interesting thing about this game is that it is designed primarily for the BlackBerry device.

#5 Craz3 Match

Developer: TencentRelease Date: 2013Genre: PuzzleAbout the game: Craz3 Match is a cute-looking tile-matching game from Tencent. It was primarily designed for WeChat users to interact with each other and play against one another. The game offers a couple of modes, including the Solo mode and the Battle mode which allows multiplayer action. It also features boss fights and magical power-ups, as well as finding and challenging any nearby players.

#4 WeChat Dash

Developer: TencentRelease Date: 2014Genre: Endless runningAbout the game: WeChat Dash is an endless running game featuring cute characters and even cuter pets. It features two modes, the PvP Mode, allowing you to challenge nearby players and friends anywhere; and the Turbo mode which brings new challenges with each new stage. The game focuses on the social aspect, integrating with various social media networks, including Facebook.

#3 Pop Star

The game seems to be built by an indie developer, as the GepaikjStudio.com website is offline, and the developer’s official email address is on Gmail. The latter makes it even stranger knowing that Gmail is actually blocked in mainland China. Other information about the developer is virtually impossible to find. Still, its hit game, Pop Star, has been updated for Android 5.1.

Release Date: 2013Genre: PuzzleAbout the game: Pop Star is a color-matching game built primarily for the iOS, but later expanded to Android, as well. The goal of the game is to tap on two or more stars of the same color in order to destroy them. There is no time limit – the player must achieve a certain score in order to proceed to the next stage.

#2 Happy Lord (QQ Official Version)

Developer: TencentRelease Date: 2013Genre: Card gameAbout the game: Happy Landlord is another card game that’s made the list. It is among the best and most popular Chinese game, featuring different unique characters each player can choose to be their avatar in the game. Besides the classic multiplayer mode, the game also features a tournament mode, where players can compete for the Grand Prix.

#1 Anipop

Strangely enough, the most popular mobile game in China does not originate from the most popular game development studio in the country. Instead, it comes from a studio named HappyElements, which is strange in its own right – the English version of the App Store page says the developer’s name is HappyElements, while translating the Chinese version names the developer as Le Yuan Interactive, based in Beijing. It just goes to show how difficult it is to tread through the Chinese mobile game space.

Release Date: 2014Genre: PuzzleAbout the game: Similar to Candy Crush Saga and the likes, Anipop is a color-matching game. Just like anything else made in the East, it features cute characters and bright colors. There are more than 400 levels in the game, and also allows logging in from Facebook and synchronizing the game between the mobile and the desktop platforms.

While some many services were banned in China to better control the social media and censor any material that might undermine the government, others say it is a way the country protects its local businesses. From this perspective, it is hard to know if companies like Sina Weibo, Baidu or Tencent would have turned into billion-dollar businesses if Twitter or Google were still present. But we do know that China is shaping the future of mobile gaming.

This article contains phrases taken from the machine learning and analysis world. Data scientists and algorithm engineers will feel more comfortable with reading it although it’s targeted at anyone who is interested in some deep data science learnings.

Hacking applications such as Freedom, iAP Cracker, iAPFree, etc. allow users to make in-app purchases for free. With these kinds of hacks the player receives the coins, gems, levels or lives they purchased without paying any money. If the game developer did not implement any validation process on the in-app purchases, such as SOOMLA’s fraud protection, the purchases are recorded as real purchases in his system. As a result, the reported revenue may differ greatly from the real revenue (especially in popular games with lots of fraud).

We would like to make reports as accurate as possible, and to be able to communicate to the game developers the real state of their game. We use machine learning and statistical modeling techniques for our solution.

With help from a few big games in the GROW data network we were able to build a model that classifies each purchase as real or fraud, with a very high level of accuracy.

In-app purchase model features

The model uses a variety of purchase, user and item features. The following table details a partial list of the features we computed:

Purchase

User

Item

Date of purchase

Total number of purchases

Total number of purchases

Time of purchase

Total revenue

Total revenue

Country from which the purchase was made

Average revenue per day

Average number of purchases per day

Currency in which the purchase was made

Number of games the user played

Average revenue per day

Whether the phone locale matches the country

Number of games in which the user purchased

Maximum number of purchases per day

Whether the currency of the purchase matches the currency in the country

Whether the user was ever blocked by receipt verification

Maximum revenue per day

…

…

…

Decision trees to the rescue

Decision trees, as their name suggests, are trees that help decision making. Each internal node of the tree tests the value of one feature, and leaf nodes are target classes. Given a new observation, the tree can be used to decide what class should be assigned to it.

In our case the tree can have two kinds of leaf nodes (classes): fraud or no-fraud, and the features are the ones detailed above. Examples for internal nodes can be “Total number of purchases > 100” or “currency matches country = true”. To avoid overfitting the training data, tree-based techniques combine multiple trees to get a final output that is more accurate than each individual tree output.

Tree based classification algorithms have many advantages, to name a few:

Nonlinear relationships between parameters do not affect tree performance.

We experimented with two tree-based classifiers. A random forest classifier is an ensemble of decision trees trained on subsets of the data, that outputs the class that is the mode of the classes output of the individual trees. Boosted trees combine multiple decision trees using the gradient boosting technique, fitting a weighted additive expansion of simple trees.

Another model parameter is the class weights, that have two forms, uniform in which all class get a weight of 1, and by-class that uses the relative size of the class out of the full population as the class weight.

F1 score: harmonic mean of precision and recall, a measure that comes from the information retrieval world, and conveys the balance between the other two measures.

Classifying valid purchases and users as fraud is a much worse mistake than missing a fraud purchase, thus we aim at reducing FPR to minimum, even at a cost of having a slightly higher FNR.

Our ground truth data includes purchases from 4 games. For the largest of them we have labels for 145K purchases. For both algorithms parameters were tuned using cross-validation.

Per game model

For the first experiment we built a different model for each game. The following table details the performance for different games and model parameters.

Game

Classifier

Class weights

FPR

FNR

F1 score

Accuracy

1

Random forest

uniform

0.22

0.03

0.95

0.93

1

Random forest

by class

0.10

0.08

0.95

0.92

1

Boosted trees

uniform

0.09

0.03

0.97

0.96

1

Boosted trees

by class

0.05

0.05

0.96

0.95

2

Random forest

uniform

0.02

0.16

0.89

0.85

2

Random forest

by class

0.01

0.16

0.91

0.82

2

Boosted trees

uniform

0.01

0.11

0.94

0.84

2

Boosted trees

by class

0.05

0.05

0.90

0.85

These results are very impressive! Per game model works very well with as much as 97% F1 score.

The second game has less ground truth data (it is a game with 100 times less purchases per month on average, and we got one month of purchases data from them), which explains the lower performance.

Boosted trees outperform the random forest algorithm, which is not surprising, since it is an optimization that normally gives youbetter accuracy with less trees.

Using weights tuned by the class size usually results in a lower FPR and higher FNR, with a slightly lower F1 score. As stated before, we care more about our false positive rate, so for following experiments we use boosted trees algorithm with non-uniform weights.

Cross-games classification

We have seen that we can get very good results when we build a model for a specific game. But we have ground truth data only for four games. What about the rest of the games?

To test that, the second experiment was conducted with a train set that contains data from one game and test set from a different game.

The above table shows the accuracy for the cross-game experiments. All scores are 79% accurate or higher! This is great news for all of the other games. As expected, the highest scores are achieved when the train and the test set come from the same game data (70%-30% random split). The lowest scores are when testing on the 4th game, which is the smallest of them (200 purchases).

Another interesting result is the FPR scores in this experiment.

It also stands out that the model trained on game 4 is generating poor FPR scores. This is due to the small number of purchases, and the relatively low amount of fraud (54% compared to 77%-85% in other games). As game 1 has the largest ground truth data, models trained on the other (and smaller) games have a very high false positive rate, up to 30% of the valid purchases are classified as fraud. When training on other games we get much better results with 1-2% wrongly classified valid purchases.

This experiment has proved that data transfer between games works well in most cases, but can be problematic if your game has a very unique user behavior.

Results

Finally, we trained a model on all of our ground truth data and used it to classify all purchases in our data base. According to the results of of the classifier, 55.7% of purchases are fraud, and these purchases constitute 72.9% of the total revenue.

These numbers vary between different games. We can see a general trend of highest fraud percentage with bigger games (games with more users), even though we also see relatively small games with up to 89% fraud. The differences can be explained by different economy models, or popularity of the game in different countries.

According to our model results, fraud is most widespread in Slavic countries. Russia, Ukraine and Belarus are on the top of the list, with over 90% of purchases being made fraudulently.

The model predicts that only 2% of the users have some valid purchases and some fraud. The other 98% of users are either fraudsters (always commit fraud) or not (all purchases are valid). Out of the 98%, over half are fraudsters.

Implications for game developers

Knowing which users are fraudsters enables game developers to adapt game play and take restrictive action to ensure minimum lost revenue. Some options are:

Blocking in-app purchases altogether for a specific user.

Increasing game difficulty as a means of stalling the user’s non-legitimate progression made with hacked in-game coins.

Increasing ad frequency to maximize revenue from abusive users who will never pay.

Bricking the game e.g. disabling all gameplay with a prominent warning message to the user requesting an immediate in-app purchase deposit to unlock the game.

How can we improve?

The more ground truth we have, the better our classification results will be. Game developers and studios can get better reports and help us improve by giving your feedback or sharing your sales reports with us.

How to Find the Top Cocos2d-x Game

Creating lists and ranking things is always a difficult thing to do, but when it comes to games, it’s even harder. We decided to do it nonetheless, and in this article you will see a list of what we consider the best mobile games built on the Cocos2d-x platform.

Why was creating this list any more difficult than any other? Gamers are very passionate when it comes to their choice of poison and can be very opinionated when it comes to their favorite game.

Our recent article on the best games ever made with Unity, which was inspired by this Infographic showing some notable examples, raised a few eyebrows and stirred heated conversations. It was a blast seeing people root for their favourites and valiantly defend the game’s honour with arguments such as “YOU SUCK” and the likes.

Nevertheless, we thought it might be interesting to see which games proved the best ones built on the Cocos2d-x platform, and after a few days of scouring the depths of the internet, we have come up with a list of the ten games worth mentioning.

Make Your Cocos2d-x Game a Success

With the new SOOMLA God Mode Analytics dashboard we’re able to show you analytics of other games similar to yours and compare overlapping user behavior. Leverage cross-game intelligence to build a better game.

Top Cocos2d-x Games

The list was built having the number of downloads, number of ratings and the average rating in mind. We also looked into which prominent SDKs were being used in these top games. So without further ado, I present to you – THE LIST:

Family Guy: The Quest for Stuff is a Freemium video game for iOS, Android, Windows Phone 8 and Windows 8.1 based on the American animated series Family Guy. It allows users to create and run their own version of Quahog using familiar characters and buildings. It features an original story conceived by the show’s writers in which Quahog has been destroyed and it’s up to you to bring it back to its former glory.Interesting SDKs:

Flow Free is a puzzle game developed by Big Duck Games and released for iOS on June 7, 2012. The game is played on a grid, where the player must connect different colored circles to fill in every square. The colored lines created by dragging from one circle to another cannot cross other lines, so the challenge is to work out a path for each color only knowing the start and end points.Interesting SDKs:

Diamond Dash gives players 60 seconds to match colourful gems, unleash special boosts and compete with friends. Weekly tournaments allow players to compete for the highest score and reward the top 3 players with one of the coveted gold, silver or bronze medals.Interesting SDKs:

Clash of Lords 2 is a spin-off of the popular Clash of Clans game, one which created a whole subgenre we might call The Clash. It is a strategy, city-building game in the Age of Empires style. There are many Clash games out there and as you’ll see, this is not the only one that made its way to the top ten list.Interesting SDKs:

Line Cookie Run is a side-scrolling game featuring Brave Cookie, a character that looks like the Gingerbread Man. Like many other side-scrollers, players run in one direction collecting coins and power-ups and dodge obstacles.

Dragon City is a social network game from social games developer Social Point which was launched for play on Facebook and iOS. The game targets mid-core players, allowing them to raise their own dragons and create a Dragon City on floating islands. In December 2012, The Next Web ran an article announcing that Dragon City was ranked #2 in Facebook’s 25 top rated games that year.Interesting SDKs:

We’re beginning to see a pattern here. IGG has tapped into the Clash subgenre, creating a bunch of similar games and taking advantage of the “Clash” keyword which, at some point in time, became popular on the Android and iOS app stores. IGG has since created Castle Clash, Clash of Lords, Clash of Mafias, Clash of Gangs, and their versions for various markets. It just goes to show how important choosing the proper keywords when creating a game is, as well as how important it is to create localised products.Interesting SDKs:

Geometry Dash Lite is a rhythm-based running game which currently has 20 levels, with each stage featuring unique background music. Although the player is not required to complete a level to advance to the next, they increase in difficulty for the most part. Other features of the game that exist in the latest versions are a level editor, map packs, user-created levels, secret coins and a great variety of icons and game modes.Interesting SDKs:

Piano Tiles is a game where the player’s objective is to tap on the black tiles as they appear from the top of the screen while avoiding the white. When each black tile is tapped, it will emit a piano sound. In quick succession, forms famous compositions such as Für Elise and Ode to Joy. If the player taps on a white tile, the player will lose the game and be signalled by an off-tune note.Interesting SDKs:

Hill Climb Racing is a simple racing game, released three years ago. It has the best mix of the most important parameters, including the number of downloads, number of ratings and the average rating, which is why it earned the number one spot as the best Cocos2d-x game created so far. With a 4.4 average rating, more than 400 million downloads, and more than four million of five-star ratings, it is a smashing hit.Interesting SDKs:

Flurry

InMobi

AdColony

Chartboost

Honourable mention:

Brave Frontier is a Japanese mobile role-playing game developed and published by gumi, originally for Apple’s iOS and later for Android and Kindle Fire. It features impressive gameplay mechanics and an elaborate storyline, but perhaps the most notable thing about it is its virtual economy. Using SOOMLA’s technology, Brave Frontier allows its players to purchase various items, gems, recipes, power-ups and bundles. Interesting SDKs:

This post is the first of a long line of posts about players’ behavior in mobile games. We’ve been investigating this area for some time now and will share our insights through data reports and blog posts like this one.

Getting your users to pay in your game is never easy. Of course you need to have a great game with good graphics and great design, but you also need to know how to target your payers when it matters. We’ve been asking ourselves: what if studios could find out at what time of day their users are likely to pay?

Methodology

To study the spending trends, we sampled data from over 250 games from 17 different genres, spanning 188 countries over a time period of one year. The sample contains over 1M purchases from ~240K different users.

Prefer the Evenings

People play mobile games at any hour of the day, with their morning coffee, while waiting in line, on the bus, in front of the TV and even while walking down the street (dangerous!), but when are they likely to pull out their wallet?

Looking into data from many different games, most in-app purchases happen between 3pm and midnight, with peaks at 4pm and 8-9pm. The ride back home from work or the after-dinner play time is probably when people play long sessions and reach points where they are willing to pay.

Distribution Through Countries

Looking more closely at the US and Russia, we found a clear trend with sales rising from 4am onwards and dropping again at late night. While 4am is consistently a low point across countries, in the US sales peak at 8pm and then start dropping, while users from Russia tend to buy more at 9-10 pm.

In other countries the trend is not that prominent. Sales go up during the day, but much more slowly. Interesting to note, in Great Britain the peak hour for in-app purchases is actually 4pm, followed by 5-6pm, with a decrease in sales thereafter.

Slicing the Day into Quarters

To simplify, we divided the day into four quarters. The following plot shows the number of users and the number of corresponding purchases in each quarter. As expected the 3rd (12-6pm) and 4th (6-12pm) quarters are the highest.

Now, let’s take a look at how users behave with respect to the quarters of the day. We asked ourselves: Do mobile payers always pay in the same quarter or is it distributed over the day?

The results are conclusive. Over half of all users who paid more than once always pay in the same quarter of the day!

Number of quarters a user payed in

Percentage of paying users

1

53.7%

2

35.7%

3

9%

4

1.6%

Similar patterns are observed when looking at the day of the week. As to be expected, users play and pay more on the weekends, with Saturday being the peak.

It is also the case that 81.6% of all paying users and 53% of all payers who paid more than once always pay on the same day.

So…What’s In It for You?

These results can lead to many conclusions. One of them can be: Offer your users sales and discounts in the days and hours they are likely to pay. How do you do that?

Grow Insights allow you to learn about the specific time your users pay and it’s done in real-time! Since all the information is cross-game, you can get info on a user even on his/her first visit to your game.

Or try our new God Mode Analytics in the dashboard which allows you to see the analytics of other games similar to yours and compare overlapping user behavior.

User retention, user behavior, ad networks, the list goes on and on. Developers want solid user retention and acquisition. For that, you will need to search endlessly for useful data reports about what keeps users engaged, what buttons they are clicking, what time of day they are playing, and so on. Lucky for you, we compiled a list of the top ten mobile game data reports and a what they can do for you.

10 Killer Insights: deltaDNA GDC Session Slides – March 2015

Lack of Appointment Setting is the main reason players are leaving games. Appointment Setting is defined by DeltaDNA as creating “appointments” for users to come back. Good examples are special events, theme changes, tournaments, double points days, and Trivia Tuesday. Push notifications and emails are a great way to remind users of these events.

What percent of users are leaving my game due to lack of appointment setting?

What are other important reasons users are leaving games?

How should developers drive engagement?

Fiksu Indexes for May 2015

Fiksu defines loyal users as users that open an app three or more times. In May 2015, Fiksu published indexes about the cost of maintaining loyal users, cost of acquiring game installs through advertising, and the cost of app launches. The cost of acquiring a loyal user is increasing overall year to year in iOS apps.

For Advertisers it’s Mobile Game Time – July 2015

In July 2015, eMarketer highlighted the importance of mobile games for advertisers. The mobile gaming audience consists of over 150 million different people in the US – this broad, diverse audience is comparable to the audience of television viewers.

What does the large ever-growing mobile gaming audience mean for developers and advertisers?

How many mobile app users will pay for apps?

How many tablet users will pay for apps?

Is it worth it to develop games for tablets?

The GameAnalytics After Analyzing 400+ Games – March 2015

Players that enter a game in the beginning have a greater chance of converting than if a player enters later. Players that downloaded a game in the first week and converted were likely to spend more in a game.