Natl. High Schools Federation (video & print)

CREATIVE IDEA

There are countless benefits to participating in high school sports and activities. Through the #MyReasonWhy campaign we highlight diverse stories and memories shared by students, parents, coaches, officials and community members. Because when students participate they not only develop individual skills and character for the future, but gain a stronger sense of self and community that they will feel immediately and for the rest of their lives.

COMPONENTS• UGC Campaign• Digital video• Posters

SLCH (video & print)

CREATIVE IDEA

How do you demonstrate the compassionate side of a hospital that's been known primarily for it's scholar and medical expertise? By showing how doctors and nurses stand alongside parents and are there to protect childhood moments threatened by sickness or injury. Together we are all the Guardians of Childhood.

COMPONENTS• TV & digital video spots• Print

Wyoming Travel (video, print, digital, social & OOH)

CREATIVE CONCEPTUAL IDEA

The Bucking Horse & Rider.

No other state in the West—or America, for that matter—can lay claim to this legendary symbol. Who’s the cowboy in “Bucking Horse & Rider”? That mythical figure locked in a battle of wills with something refusing to be tamed? That all depends on who you ask. And that’s the lure of this enduring symbol: Anybody can be the cowboy. And plenty of things in Wyoming are all too willing to be the bucking horse.

In other words, this is a state that will try like heck to buck you off. But, oh, the reward if you can hang on. Grab those reins tight. Hang on. Fall down. Get back up. Try again.

Because in this state, in this Wyoming, you don’t just take a vacation. You take a hard look at yourself. And you decide if you want to be a spectator of the West. Or if you want to be the rider.

Be the Rider.

#MiniAbe (video, website, social, digital & OOH)

CREATIVE IDEA

MiniAbe: One small wonder, embodying all the wonders of Illinois.

How do we find a new way for our client to engage travelers? How do you stay true to Illinois’ diverse and seemly disparate offerings with an idea that unifies them? And how do you ensure every piece of communication is instantly and indisputably Illinois?

Our idea was to package all of Illinois’ diversity into a single character that inherently represents Illinois. MiniAbe not only embodies Illinois’ most famous icon but also the state’s wonders. He is able to encapsulate the diverse offerings of Illinois instantly unifying them, while making every piece of communication indisputably Illinois.

enjoyillinois.com (responsive website)

CREATIVE IDEA

Enjoyillinois.com provides a way to explore Illinois' regions and cities, get travel ideas by season, or find inspiration in Trip Ideas that bring an epic feel to everything from Illinois Wine Country to Route 66. Responsive design lets visitors plan their Illinois getaway on desktop or mobile, and find last-minute trip ideas on their phone when they arrive.

Made (digital video)

CREATIVE IDEA

Illinois is full of inventors, artists, artisans, performers, innovators, pioneers, makers and doers. Their passion for what they do and how they do it has made a positive impact on the people and culture of Illinois. The same way Illinois has made an impact on them. They do it here for a reason. They've been inspired here for a reason. They thrive off the culture of Illinois as well as help shape it.

Illinois Made is a series of short films about interesting people that are creating, sharing, serving up, building, designing or rallying around something that is uniquely Illinois.

Fantastical Space (video & print)

CREATIVE CONCEPTUAL IDEA

Space makes everything more interesting. The more space (or space knowledge) you have in your life, the more interesting it becomes. Therefore the more Adler Planetarium you have in your life, the more interesting your life becomes.

Space seems even more interesting when served up in a fantastical way.

COMPONENTS• Online videos• Print posters• OOH

Mancation Wisdom with Bill Kurtis (video, social & digital)

CREATIVE IDEA

Bill Kurtis encourages men everywhere to explore the manly side of Illinois.

Who better to pitch "Mancations" in Illinois than Chicago legend and original anchorman, Bill Kurtis. In a series of videos laced with explosions, trumpet playing bears and stock cars, Bill encourages men everywhere to vacation like a man in Illinois.

Complemented with a Mancation webpage packed with manly trip ideas that go beyond just golf. Race a stock car on a NASCAR track. Take a brewery tour. Bet on the ponies. And hit the casinos. Why? Because Bill says so.

Whisked Away (video, website & digital)

CREATIVE IDEA

Discover an epic tale of tiny love with MiniAbe and whisk someone away to Illinois this fall.

“Whisked Away” is an homage to the famously gushy end scene from the 80s movie “An Officer and a Gentleman”, and features the song “Up Where We Belong”. It was designed to engage both longtime fans of the movie as well as those who have never seen it. It is also our first introduction of #MiniMaryTodd to the continuing #MiniAbe campaign.

The James Beard Awards (video & print)

CREATIVE IDEA

For the first time ever The James Beard Awards Show, which are considered the “Oscars of the food world”, leave New York City and take place in Chicago at the Lyric Opera House. To celebrate this honor we worked with the Illinois Office of Tourism in partnership with the James Beard Foundation.

To pay tribute to the dedicated chefs and restaurateurs and to honor the gastronomic hub that is Chicago we created a video to kick-off the awards show celebration. We also created a print piece to appear in the program booklet that evening. And, several single page print items that ran in the weeks leading up to the event.

COMPONENTS• Award show video• Color & B&W print ads

The Big 10's Smallest Fan (video, digital, signage & PR activation)

CREATIVE IDEA

The “Big Ten’s Smallest Fan” campaign was created in partnership with Big Ten Network and Big Ten Conference and was promoted across the Big 10 Network’s (BTN) channels: on cable, online and in stadiums.

What MiniAbe lacked in skill and size, he made up for in notoriety. We celebrated MiniAbe’s enthusiasm for collegiate sport despite his size and skill, while Illinois Tourism’s website highlighted the state’s unique sports attractions and venues.

Look into the Beard (website, mobile, social & digital)

CREATIVE CONCEPTUAL IDEA

Lincoln's Beard is the mystical evangelist of Illinois showing people the way to a more authentic and rewarding vacation experience.

What is it about Illinois that makes everything so much… better? Take Abraham Lincoln. Before he arrived in Illinois, he was a mild-mannered rail-splitter. After arriving in Illinois, he grew a glorious beard and became one of the most-beloved presidents America has ever known. When the blues arrived in Illinois, it was in the form of ancestral hymns shared in the Mississippi Delta. An electric guitar and amplifier later, the Chicago Blues were born. When Chicago met the fate of Mrs. O’Leary’s cow, the skyline was rebuilt as a showcase for the world’s best architects. Is it all by coincidence? Or is there a mystical force at work that makes Illinois better… and in the process, America and the world better?

KAO Beauty Brands (website, social, digital & PR activation)

Diageo Beer & Spirits (website & digital)

Blackberry Mobile (website & print)

CREATIVE IDEA

As the touchscreen grabbed hold with everyday users in the mobile device arena, Blackberry's brand difference stayed true to it's root with their full qwerty keyboard and enterprise software. But, that didn't mean they couldn't improve their form by going sleeker and slimmer.

Hainan Airlines (print, digital & OOH)

CREATIVE CONCEPTUAL IDEA

You can’t hide the Hainan experience.

Hainan Airlines knows quality and perfection. After all they are only one of a handful of airlines with a coveted 5-star rating from SkyTrax. You can see this difference in everything Hainan touches. Starting with your interaction with the flight attendants, to the luxurious amenities aboard the fleet of planes, and all the special attention and services in between.

You can also see this expressed in the passengers of Hainan. You see it in their faces and their relaxed state of mind.

Water Your Body (website & digital)

CREATIVE IDEA

As the "Water Your Body" campaign hit TV, I led the digital team in the concept and creation of all digital support media. This included a brand website redesign, several online media campaigns and a rework of all social media components.

Highlights included: • 40+ million impression page takeover on Yahoo.com's homepage• Digital-only launch of Crystal Lights' first cause marketing effort for World Water Day, in partnership with The Nature Conservancy.