Weet-Bix

With breakfast cereals experiencing a decline in sales worldwide and Weet-Bix, an iconic Kiwi brand losing relevance, our challenge was to reaffirm its position as the fuel that inspires young Kiwis to take on their day. Weet-Bix has a history of supporting young New Zealanders’ quests for achievement, and a long standing relationship with New Zealand Rugby, so we decided to give one Kiwi kid with a huge hunger for rugby, the best day of his life.