Neon lights, cheap pints and lots of flesh: A day (and night) in the life of scandal-hit holiday resort Magaluf

Thousands of British teenagers are heading to Magaluf this summer to take advantage of the neon-lit bars, lap-dancing joints, sex shops and cheap clubs.

The destination is now considered a 'right of passage into adulthood' for many young Britons who holiday in the sun and party along Magaluf's strip called Punta Balena.

But earlier this month the resort hit the headlines after a video emerged of a teenage girl from the UK performing a sex act in public on 24 men after attending a party organised by the company Carnage Magaluf.

Majorca’s government reacted with horror to the film. In an official statement, Manuel Onieva, mayor of Calvià, said: 'As Mayor of the Municipality of Calvià, I wish to express my total rejection and anger at the activities which were carried out in a video which is currently on the social media circuit.

'I must highlight that with immediate effect a police investigation has commenced and this issue is in the hands of the Town Hall legal services department. '

It subsequently launched a £400,000 PR campaign in a bid to shake off Magaluf's sleazy reputation and entice families back to holiday in the area.

He added: 'Our commitment to promote our beautiful region to the UK remains as strong as ever.'

Here, a series of photographs capture a typical day and night in the scandal-hit resort.

Scroll down for video

Tourists sunbathe at the beach in Magaluf. The holiday resort's boozy nightlife made headlines recently after a woman performed a sex act in public on 24 men

A holiday trip to see Magaluf and experience its nightlife is considered a rite of passage by many young Brits who partake in its parties and pub crawls

Visitors soaking up the sun at one of the many hotels in the scandal-hit town - which is now attempting to clean up its image abroad with a major PR campaign

It is most popular during the months of July and August and caters to families as well as young party-goers, but it is the latter blamed for its poor reputation

Sunbathers relaxing on the beach in Magaluf. The resort population swells during the peak visitor months of July and August, when thousands visit its warm waters and sunny beaches

Magaluf is located on the Spanish island of Majorca, and is known for its debauchery at the parties along the notorious Magaluf Strip

Tourists swimming and sunbathing on the crowded Magaluf beach. Its government claimed the resort's problems were due to boozy Brits and their lewd behaviour

Tourists sunbathe at Magaluf beach in Mallorca, Spain. A recent survey of 700 British youngsters in Majorca found that 15 per cent had been sexually harassed

Special offers for drinks at a bar along Magaluf beach in Mallorca, Spain. Magaluf is one of the Britain's favorite holiday destinations popular with sun, beach and clubbers

Magaluf is party central for young Britons who view a holiday of hot sun, dirt-cheap booze and wild carousing from midnight until dawn on the strip

A tourist walks on the promenade at Magaluf beach. Magaluf is a magnet for 12,000 youngsters from the UK every summer as they celebrate the end of exams

Magaluf is now considered the place to be because Ibiza is 'too expensive' and the once-popular Newquay in Cornwall is 'too cold'

Shirts are seen on display at a souvenir store at Magaluf beach in Spain. Thousands of British teenagers see a trip to Magaluf as a 'rite of passage'

Special offers for drinks are seen at a bar at Magaluf beach. Police on Majorca said the Britons visiting 'get younger every year'

A group of young men on the beach in Magaluf which hit the headlines recently for its party-scene

Shirts are seen on display at a souvenir store at Magaluf beach. Authorities in Mallorca have passed a new law placing restrictions on tourist pub crawls a week

Tourists at Magaluf beach where new laws mean it is the requirement for all pub crawl guides to wear a specific jacket so they can monitored easily by police

The law also puts a limit on the number of people who can attend in each group, limiting pub crawls to 50 people

Debauched: T-shirts for sale in Magaluf include these tops which have the words: 'Made in UK. Destroyed in Magaluf'

General view of Punta Ballena street at Magaluf beach. Tourism chiefs in Spain are set to mount a £400,000 PR drive to persuade holidaymakers Magaluf is still a viable family destination

Officials met last week to meet with British Embassy representatives in Madrid to discuss a joint campaign to clean up the party resort's image

Balcony of an apartment building overlooking Magaluf beach in Mallorca, Spain. Magaluf is one of the Britain's favorite holiday destinations

Friend enjoy drinks at a bar terrace at Magaluf beach. Some Magaluf pub crawls popular with teenagers who have just finished their A-levels can be attended by around 200 British tourists

Tourists are seen enjoying the atmosphere of a local bar on Punta Ballena Street, also known as 'the strip'

Officials leading a PR campaign want to encourage families to Magaluf to shake off its reputation that the area is just about cheap alcohol and sex

Swarms of tourists are seen enjoying the atmosphere on Punta Ballena Street, also known as 'the strip'. Politicians want to follow police clampdowns on potential licensing breaches by bars and unruly behaviour by tourists

Several bar crawls are still being advertised in Magaluf including the Carnage Magaluf, which runs a 'barcrawl, boat party and jungle sessions' deal for £79.99 alongside its routine £25 pub crawls

a British teenager was filmed performing a sex act on 24 men in a Magaluf bar - apparently for a free drink - after an eight-hour drinking binge organised by controversial firm Carnage Magalluf

Carnage Magaluf is one of many companies offering bar crawls in Magaluf. On its website it advertises package deals that offer tourists a bar crawl and boat party

Local Civil Guard officers have identified the bar - Alex's Place - where the public sex act occurred and its owners says there is no evidence a crime was committed

Magaluf, popular for its cheap clubs and bars, has earned its reputation as one of the top places for drinking and clubbing holidays in Europe