Author: Tobias Steinhilber

Have you ever thought about if or how you get influenced by advertising? This is a pretty current topic, especially in the relation of the huge debate about the election of Donald Trump as the President of the United States and how people got influenced by advertising. But this is only one example where advertising was used to influence people. But what about you? Are you sure that all of your opinions and values have come from you or did you get influenced by advertising without knowing about it? When I look in my closet or at the things I own, or think about the goals I have, I’m pretty sure I could not completely escape the influence of advertising. This fact gives me enough reason today to write about the ethics and limitations of marketing in the digital media age.

Of course all of us know Facebook. That’s the place where you can present yourself and your life with photos and posts. But you can also chat with your friends or check out the newest information about your favorite celebrities or sport stars. But what about business success stories at Facebook? Do you know any? If you do not know any no problem, because today we will have a look at two success stories at Facebook.

Mercedes-Benz is launching their new CLA in the US and we will analyze their advertising campaign by looking at two print advertisements.

The first one is a big sign, which could hang in a big city or just on a public place where many people are walking through. The most interesting part about this advertisement is definitely the picture itself, which shows the new car. But when you compare this sign with signs of other brands you will see that Mercedes-Benz uses nearly no font at all. The reason why is, that the picture of the cars should speak for itself. Even people that are not really interested in cars, will look at the sign just because it looks really futuristic. And exactly this is the power idea of this advertising. Let the product speak for itself.

Mercedes-Benz released a new advertising campaign for their new S-Class that launches 2017. And for that the advertising team brings together the pure wilderness of a lion and the stressful business world we are living in right now. The company shows in an impressive way the advantages of the new Energizing Comfort Control System.