INTRODUCTION
Forever 21 has quickly become the source for the most current fashions at the greatest price. It is growing quickly, featuring new and exciting store environments, a constant
flow of fun and creative clothing designs and the accessories to make your look come
together at the right price. Forever 21 provides shoppers with an unprecedented selection of todayâ&#x20AC;&#x2122;s fashions, always changing and always in style. Forever 21 was originally called Fashion 21. The store was founded in Los Angeles, California in 1984 by Do
Won Chang and his wife Jin Sook Chang. Forever 21 has been around for a very
long time with the same fonts, same logo, same style concepts. This is why Forever 21
is doing a rebranding. A rebrand that customers will love and not forget. This rebrand
will fix the fun and excited style to more of elegance and luxuriousness. Adding colors
that can get the target audienceâ&#x20AC;&#x2122;s attention will be the biggest help for Forever 21.

THE REASON WHY...
The goal for this campaign project is to let the target audienceâ&#x20AC;&#x2122;s
that does not know about Forever 21 to become interested.
The company would like to make the customers want the new
modern, luxurious and exciting styles. Forever 21 is different
from the other competitors because the style they provide.

TARGET AUDIENCE
The target audience of Forever 21 are women ages 17-24, men ages
18-22 and children ages 10-16. The target audience’s are interested
in a style that pops. Children would look for more pretty pinks and
light colors to make them look young and fun. Women in the other
hand likes the modern look and luxurious look to look attractive and
stylish. Men like to be comfortable yet fashionable. That is why the target audience’s are interested in Forever 21. Where there’s everything.

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STYLE GUIDE
Logo
Colors
Texture
Fonts

LOGO BLACK & WHITE
SYMBOL
The symbol has been created using a
hanger to indicate that it is a clothing industry. To make the logo simple, the color
chosen for the campaign project is black.

FOREVER 21
The font chosen for the company logo is
called cavier dream. Cavier Dream is a
simple thin font that can match with anything. Its similar to the old font but thin, so
the target audienceâ&#x20AC;&#x2122;s wonâ&#x20AC;&#x2122;t get confused.

FONT

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FOREVER 21

FOREVER 21

FOREVER 21

R: 174
G: 213
B: 211

R: 233
G: 192
B: 161

FOREVER 21

FOREVER 21

R: 238
G: 164
B: 165

R: 176
G: 216
B: 173

COLORS
These are the colors that I have chosen
to go with for the campaign project.
The top left color gives the feel of
fun and excitement that reminds
people of the sky, beach and more.
The top right color gives a feel that
is elegant, modern, old and chic.
The bottom left, pink gives the
same feel as the blue. The bottom
right green gives the feel of life.

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FONTS & TEXTURE

FOREVER 21
CAVIAR DREAMS
abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

FOREVER 21

ALEGRE SANS
ABCDEFGHIJKLMNOPQRSTUVWXYZ

FOREVER 21
BEBAS NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ

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MEDIA
Print
Moodboard
Research

PRINT

FOREVER 21
WE ARE ALL MADE UP OF THE SAME SKIN AND BONES. WHAT
SEPARATES US IS WHAT WE DRESS OVER IT.