Google Australia’s head of mobile advertising Jason Pellegrino said: “Mobile search is growing every month. We’re seeing 30-40% of searches in some verticals being carried out on smartphones – for example, 40% of searches for Superbowl ads were done on mobile.”

He warned that not having a mobile optimised site can frustrate users and damage brand reputation as well as costing potential leads.

The GoMo initiative is intended to help businesses take the first steps to go mobile. Businesses can submit their site to get a rating, along with more detailed customised recommendations on how to make their site more mobile-friendly.

The next phase will be to add a directory of third party suppliers who offer mobile site development. Further details on how mobile and digital agencies can become part of the list will be announced shortly.

Mumbrella is not a 4 out of 5. It is not mobile optimised at all. Is this going to happen Tim? Would be interested to know how many users access Mumbrella via a mobile device (even just a percentage.) Would you be willing to share?

1. asks you questions to achieve a response, like: “Did you see broken images?”
2. delivers conflicting information:
“Text: Your site’s text is visible without pinching or zooming.
Navigation: Your site’s text is not visible without pinching or zooming.”
3. delivers completely irrelevant and thus useless information: The test for text is not whether it is visible, it is whether it is legible.
4. asks surreal questions: “Do you see missing Flash animations?” (how the F**K can I see something that is missing?)