InsertWell, the first thing I say, I get straight from Aristotle who, as you know, wrote the book on logic as we know it today. Aristotle himself said that logic is not the most powerful tool of persuasion, now here I am on a highly logical programme, so forgive me for this, but Aristotle actually said that if you can get people to like and trust you, that’s the more powerful tool.

PhilOK, think about when you go shopping – do you sit down, compare prices and quality and make a logical decision, or do you go for the shop, or brand that you trust? A shop might be very cheap, but if you are distrustful of the brand, you probably won’t buy anything.

SamI am very trusting of logic…. I like to compare all the prices… You can have a look at my spreadsheet if you want?

PhilYeah, that sounds fun… I use trust when I’m choosing where to shop, and I use trust when I choose who to believe… and an important part of that for me, is their credibility.

TejaliCredibility म्हणजे विश्वासार्हता. ते जे बोलतायत त्याबद्दल त्यांना तरी नीट माहिती आहे का? I think the best way to show that someone is credible is being honest, being transparent.

SamIf I show people when their logic is flawed – I’m sure that will help them see my credibility. I don’t think they like it when I do it though.

PhilWell, that’s the other thing that we heard about – Aristotle said it was important to get people to like you. You need to build a relationship.