Program basics

Please note that with Ad Grants accounts, there are limits on your Google Ads settings:

A daily budget limit of $329 USD, which is equivalent to about $10,000 USD per month

Only include keyword-targeted campaigns

Only include text ads that appear on Google search result pages, in positions below the ads of paying advertisers.

A maximum cost-per-click (CPC) limit of $2.00 USD for manual bidding. The Smart Bidding strategies Maximize Conversions, Target ROAS, and Target CPA can bid over $2.00 to help get more conversions if appropriate to your account goals. Note that other Smart Bidding strategies are capped at $2.00 USD CPC.