TWEETS

What Classic Songs Have in Common with Sales Success

As a sales professional, you’ve probably heard dozens of metaphors and analogies comparing the sales process to some other already familiar concept. Well, here’s a new one for you.

Did you know that there is a clear comparison between sales success, music and romance?

Intrigued? Then check out the new TimeTrade eBook “What Salespeople Can Learn From Classic Songs.” The eBook explains how the sales Appointment Cycle (through which business relationships begin) parallels the chronology and evolution of romantic relationships.

But wait, there’s more (sorry, I just had to echo the vibe of those old late-night TV ads selling collections of rock hits from the 60s and 70s on LP, cassette and 8-track).

Given that the process of mutual self-discovery in sales is very similar to what two people go through as they fall in love with one another, it’s irresistible to pair three popular classic rock love songs that capture the essence of each step of the Appointment Cycle.

And while you’re reading, you’ll undoubtedly have to go to iTunes or Spotify to listen to the three love songs—“Get Ready” by The Temptations, “Respect” by Aretha Franklin,” and “We’ve Only Just Begun” by The Carpenters—that so memorably reflect the nuances of the sales process—before, during and after the appointment.

Written by Kevin Flanagan

Kevin is director of content marketing for TimeTrade. He develops and curates the company’s public-facing information to enable customers and prospects to see the unique value TimeTrade solutions deliver to their businesses and teams. He also leads the company’s public relations program. In a high-technology career spanning three decades, Kevin has brought his communications and marketing expertise to a number of leading brands, including Verizon, PictureTel, Yankee Group, 3Com and Carbon Black. Before launching his tech career, Kevin honed his communications skills during 5 years as a radio news anchor and reporter. He earned a degree in English literature, but he credits his obsession with grammar, spelling and punctuation perfection to 12 years of daily drilling in parochial school.

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