TOURISM DEVELOPMENT PLAN FOR MENDOZA – ARGENTINA

PGI Management carried out high mountain tourism development in Mendoza, Argentina, where among others you can find the Aconcagua, the highest mountain in the world outside of the Himalayas.

The project presents the design of the future tourism development plan, and include the execution of the external tourism analysis, the definition of the product and the marketing strategy.

Under this project PGI made analysis in order to have a vision about the general tendencies in High Mountain tourism and defined an adequate strategy for the future.

PGI’s mountain business advisors elaborated a brand and positioning strategy, with the objective of getting people to know the High Mountain destination in Mendoza, and a communication strategy and commercialization channels.

The above-mentioned actions will help improve Mendoza’s competitiveness, create a quality product and be more attractive to potential visitors. And in the end, turn Mendoza’s High Mountain into a profitable and sustainable tourist destination.