Amazon has just permanently reduced the price of the Kindle 2 eBook reader from $359 to $299. The Kindle 2 is Amazon's second generation eBook reader with a 6" eInk display. The price of the larger Kindle DX remains the same at $489. Amazon's new price tag puts the eBook reader back in range with its close competitors, the Sony PRS-505 and touch screen PRS-700 which run from $250 to $300 on average in retail.