Overview of Content Experiments

Experiments Requirements & Sign-in

Requirements

Before you use Content Experiments, you need to create a Google account if you don't have one, create an Analytics account, and add the Analytics tracking code to your web pages. Learn more

Experiments are only compatible with the analytics.js, ga.js, and Google Tag Manager tracking methods. If you use any other tracking method, information about Experiments may not be applicable to your implementation and reports.

If you use Tag Manager, you can create only mobile-app experiments. Tag Manager web containers are not compatible with experiments.

Sign in to Analytics and Open Content Experiments

Content Experiments is integrated into Analytics so you can run your experiments and examine a broad set of data in the same environment.

Once you've set up your Analytics account, you can access Experiments at any time: