Silver Trak demonstrates broadcast firsts at NAB 2018

SYDNEY, 13 March 2017 – Silver Trak Digital will be demonstrating a number of broadcast firsts at NAB 2018 on the Aspera booth #SL5910. As well as a full demonstration of its Media Room smart asset management solution the company will be showing automated transcodes and frame rate conversions, automated workflows and end-to-end distribution systems.

Silver Trak COO Christian Christiansen said, “Most Media Room clients will have a uniform mezzanine file format enabling us to prebuild profiles for their main distribution points. If you have ProRes 422 HQ as your mezzanine file and you want to deliver to a XDCAM HD MXF 50 Mbs to an Australian broadcaster, we can prebuild that transcode and name it as per the destination. At NAB we will be demonstrating how clients can easily choose the name of the destination they are delivering to and Media Room will do the transcode and deliver the new file there automatically. Alternatively users will have the ability to create their own transcodes, including with or without BITC and watermark and save the new output profile. All of this will be on display on our booth.”

Another first on the Silver Trak Aspera booth will be Media Room’s rule-based automation.

Christansen explained, “Media Room clients can set up one or several rules around incoming files which will trigger transcode and framerate conversions. Several choices for destination of the new file is available. We will demonstrate examples including where a client receives material from an overseas distributor but prefers a different framerate. A rule is created around the attribute of the Video Frame Rate and an output is created to convert the file. The destination is set to overwrite original file so the client automatically replaces every file arriving into a Media Room with a file with the correct framerate. Straightforward, automated and incredibly efficient.”

The final first involves Media Room’s end-to-end distribution system which works in addition to the system’s rule-based automation but where an output is associated with a distribution list and a person on a distribution list is associated with a preferred delivery method.

Christiansen concluded, “In essence Media Room now with automated and rule-based transcodes and frame rate conversions, workflows and end to end distribution systems is the most unique smart media asset management, delivery and distribution solution on the market. NAB visitors can come and see it working in realtime for themselves on Aspera booth SL5910.”