Email Marketing Blog

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We just got back from Digital East 2013, a conference in Washington, D.C., and our brains and notes are brimming with digital marketing tips and ideas.

As we saw throughout the conference, email remains among the most effective and measurable digital marketing channels.

As one speaker put it, at any given conference, when a social media session and an email session start at the same time, that means there's the room where people care about conversions and ROI and measuring success. And then there's the social media room. (Just kidding. As we recently noted, social and email do and should work hand-in-hand.)