Bluewater shopping centre has launched a package-style offering to encourage brands to use its space for advertising and experiential marketing.

The offering has been branded Azure and will be sold through one point of contact, consumer marketing specialist iblink.

Marketers can book a range of activities over a minimum one-month period.

These include roaming sampling, digital proximity marketing, the lease of the centre's 2,700 square foot entrance hall space, branding of the large sails hanging from the centre's ceilings, advertising space on the approach to the centre, and VIP car parking space for outdoor activities.