Crowdfunding is excellent for startups, all new investment possibilities are needed to enable the growth of good business ideas. Crowdsourcing on the other hand is very close to my heart, because it is a crucial element of social decision-making, which in itself is the way to better business.

Jaakko Pellosniemi, Master of Science in Technology, Founder of Fingertip Ltd, has an extensive history from enterprises and start-ups. He has run an ISP; a global eBusiness software service; a digital and mobile TV –broadcasting company; a pioneering biotech company, and has now dedicated the past five years to reinventing decision-making in organizations. Jaakko is the author of Social Decision-Making, father of four children and lives with his family in Helsinki, Finland