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Radio Nationwide

Radio Nationwide is the Nielsen national radio audience service. Issued twice
each year, based on the company’s Fall and Spring surveys, the service is the
only source for local/regional market network ratings available in today’s marketplace.

Radio Nationwide allows clients to monitor trends in national radio network programming more
reliably. It also gives them a resource that helps them determine how various affiliates perform
in different local markets. Data can be used to track a particular show’s performance over time
so that a seller of radio ad time is better poised to sell to networks and local affiliates. Using
Radio Nationwide, radio buyers will be better-equipped to minimize coverage overlap when assembling
their buy.

Featured

Nielsen Clients: The Nationwide Reference Guide and Nationwide Sample Performance data are now located exclusively on the secure client site, my.arbitron.com. If you are not able to access the site, please contact your account manager.

More About Nationwide

Overview

Drawing on a sample size of more than 400,000 respondents, the Nielsen Radio Nationwide
service shows clients who is listening to various network radio stations and syndicated
radio programming. DMA average quarter-hour persons and ratings are provided for each radio
network included in the report. Standard demographic age breaks are available for Persons,
Teens, Men, and Women.

The comprehensive and flexible database provided by Radio Nationwide
gives advertisers the ability to understand not only who is listening to a network or a
specific program across the country, but also on a market-by-market basis.

Nationwide is a valuable tool that enables advertisers to monitor market trends more
efficiently, target advertising plans more effectively, and negotiate better buys.

For more than 20 years, Nationwide has allowed advertisers and
agencies to evaluate who is tuning to national radio networks and syndicated
programs. The audience
estimates are broken out for the total U.S. as well as by
the Top 25, 50, 75, and 100 DMAs. National versus local market comparisons
can also be developed with this single-source database.