Rebrand

One of the pioneering location-based mobile ad platforms, xAd, is rebranding as GroundTruth. The name change signifies and coincides with its expansion of services beyond media: The new name and positioning reflect the business’ evolution from a company focused on the advertising industry to a…

A rebranded startup is today launching an AI-powered social marketing tool that it says can boost engagement, and even write the post. Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is rebranding today…

Adobe wants to make electronic signatures easier to implement for marketing and e-commerce. Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign…

…teams. Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a rebrand and product offering expansion. The renamed company, now 3Data, is a visualization platform where data points can be plotted in a three-dimensional…

The social media analytics service formerly known as Twtrland has rebranded as Klear, and has also announced a $1.5 million funding round to continue its expansion. When it launched as Twtrland in 2012, the service only offered users data related to Twitter activity. It’s now expanded the platform…

Martech in Motion Toluna rebrands, launches new platform TolunaInsights is a comprehensive, automated platform that delivers consumer insights in real time. The company says it’s the industry’s only end-to-end automated platform where audiences, surveys, communities and analytics are completely…

…to fully exploit the news aggregator. Perhaps it didn’t know exactly what to do with Zite. In retrospect, one suggestion would have been simply rebrand Zite as the CNN news app. That would have made CNN’s mobile experiences instantly 1000 percent better. But that didn’t happen — enabling the sale…

…group’s B2B capability. The new business will be branded “DWA, a Merkle company.” TermScout is now SaleScout The B2B data solutions company said the rebrand better aligns with its mission. Chris Lynde was named CEO and Steve Helle was named senior vice president of operations and technology as part…

…intelligence. The company says it will help leaders understand customer intent. Impact Radius unveils company rebrand The marketing platform will now be known as Impact. As part of the rebrand, the company has integrated its three solutions: Forensiq, Altitude and Radius. Acquia releases new product…

…fans who also like dogs and Irish music — and create a new audience segment from existing data. In any of these cases, ShareThis can resell and rebrand those segments, if it wants. About The Author Barry Levine Barry Levine covers marketing technology for Third Door Media. Previously, he covered…

…and ensure you’re pulling all the insights you can from the data available. Again, this will gradually become easier as data providers begin to rebrand their offerings and highlight the technologies they’re using to supply the data. Data’s role in demand orchestration B2B marketing is entering a…