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Toast the Troops this Memorial Day

May 13, 2019

Memorial Day is coming up quickly and Yuengling, Shiner, and Modelo want to do their part to give back to the troops. Find out how you and your customers can help support these American heroes and their families!

Yuengling is running a text-to-donate program, making a direct contribution of $50,000 along with donating proceeds from select gift shop and online retail merchandise sales. Text TAPS to 24700 to make a donation and join Yuengling in proudly supporting TAPS. TAPS is the Tragedy Assistance Program for Survivors and helps to support anyone coping with the loss of a loved one that served in the military.

For the eighth year in a row, Shiner Beers and The Boot Campaign are teaming up to form the Shiner Toast Our Troops promotion. All summer long, Shiner will donate 50 cents per case sold of specially marked “Toast Our Troops” packages, as well as match all retailer funds raised and contributions from their wholesaler network. Since 2012 Shiner has donated over $1,000,000 to The Boot Campaign. During this time, Origlio Beverage has raised over $60,000 with their retail partners. For more information about the charity please visit BootCampaign.org.

For the first time ever, Casa Modelo will partner with Leave No Veteran Behind to honor the fighting spirit of the 20.6 million veterans in the United States. Modelo will raise awareness via a new TV spot, new secondary packaging with a partner logo and on and off-premise bilingual POS. The brand will donate to Leave No Veteran Behind to help create a brighter future for our vets and encourage other to donate as well.