William McDonough’s newest book picks up where his groundbreaking Cradle to Cradle left off, advocating that we continue to revolutionize our business practices to make them as sustainable as possible, while still making things we want to use.

William McDonough, the godfather of green design, has been hailed by everyone from Hollywood to Silicon Valley to the Chinese government as the environmental savior. His radical "cradle to cradle" idea — in which every product, building, and city is designed in an infinite loop with zero waste — has earned him the Presidential Design Award for Sustainable Development.