In 2016, YouTube asked us to help strengthen their relationship with the fastest-growing, most popular Creators. So we sent a personalized, commemorative yearbook honoring the individual journey of each creator who had surpassed 1 million followers that year.

In 2017,
we wanted to outdo ourselves.

So we organized more than 24,000 stats to chart each individual Creator's journey through unique data points, like top videos and view counts.

Then we translated each book into the Creator's own language -22 in total-.