BRIEF - Fashion PR Launch 10 Collections a Year

Brandnation's Fashion PR agency team were tasked with launching Closet London’s 10 collections per year with bespoke activity for media (digital and print), bloggers and influencers. The brief was to ensure that Closet London is at the forefront of the media’s attention as well as executing additional activations with bloggers and influencers both UK and Internationally.

RESULTS - Clicks and Sales

• Over achieving regular exposure in line with agreed KPIs in target fashion editorial publications