Our offer

To better understand leisure consumption behaviour, we take two complementary approaches

• A multidisciplinary approach we call « CROSS-LEISURE» : we put the consumer at the centre of his free time/budget to study his behaviour. This macro-leisure vision reveals synergies among all the segments that make up this market (transfers, duplications, simulations, etc.)

• A SEGMENTAL approach: our studies are framed by reference studies and adapted to the specific nature of each leisure segment. Our analyses rely on segment experiences and referents.

Furthermore, methodologies and analysis enhance one another from one segment to another.