Build a Dynamic Site

A static Web site will bore visitors, so make changes regularly.

Not every change on your Web site will be warmly embraced. When
you make changes that aren't well received, you'll hear
about them quickly enough. Fortunately, you have the power to alter
whatever prior changes you've made that haven't gone down
as well as you might have hoped. The Internet is dynamic, and your
site needs to develop an element of dynamism as well.