ECA Illustration dept. blog

January 19, 2015

Jeans for Genes T-shirt Design Competition: The Pin-Up

This year Edinburgh College of Art Illustration Department will once agin be collaborating with the fantastic charity Jeans for Genes, designing a limited edition T-shirt to raise crucial funds to support children and families with genetic disorders. Each of our second year students are aiming to design a fashion illustration to embody the key messages of the charity while appealing to a mass market of fashionistas. The selected design will be modelled and promoted by some of our favourite celebrities, creating a fantastic platform for the winners work. Our students are well underway on this challenging and rewarding brief.

This morning we enjoyed a very positive and constructive critic of our students proposed ‘Jeans for Genes’ T-shirt Designs. Special guests, Dr Tessa Hartmann and Laura Patterson joined us to share their extensive knowledge of aesthetics, marketability and current fashion trends. Our students are now eager to take Tessa and Laura’s advice on board as they move forward with their designs. Many thanks to our knowledgable judges, we are all looking forward to seeing the final selection.