Main menu

Search engine optimization has evolved over years. In good old days, tweaking on-page parameters like meta tags, headlines, alt tags, keyword shoving and anchor texts used to fetch good results. This is less likely these days since the techniques are simple to implement. As a result there is no dearth of optimized websites.

Be that as it may, for new websites it is always a good idea to start doing all that before exploring other avenues. In this article I will look at why search engine optimization is necessary, proceeding to unravel basic issues in this game before touching on aging factor which I believe is the cornerstone of success on the web.

Why search engine optimization?

When you are looking for information on a topic on the web, you usually query your favorite search engine for search terms relevant to your topic. The search engine on its part displays a list of web-pages which it thinks are closely related to your search term. The web-pages that appear at top are considered more important than the ones that appear successively below. Question arises as to how search engines must know which pages are more important for the search query.

This is where you step into the realm of search engine optimization. For all your painstaking effort, if your webpage is not considered important by search engines, you will remain undiscovered forever. Remember, search engines are not humans. They are machines. Which is why you need to let your webpage talk to them to achieve top ranking.

The mental block – do I need it?

If search engine optimization is important, why is it that many website owners still do not feel any need for it? One may say they are naïve, so they are. I have come across many of them who strongly feel that after a website is launched, nothing more needs to be done. There is a perception that once a website is there in world-wide-web, it is bound to be ‘known’ soon. Known to whom? ‘Why, Google will know me’ is a common refrain. It is only much later that one discovers that nobody, not even Google knows his site.

To be true, Google’s knowing your website is not a big deal. Just have an already-indexed website point a link to your main page. Google will shortly find out your main page and from there your other pages as well. This is exactly the way Google is indexing billions of new webpages everyday.

On the flip side, suppose your webpage has nice description of trekking in Himalayas. You have provided good information and pictures on the subject in the page. Yet if I am to search for the term ‘trekking in Himalayas’ in Google, will I get to see your webpage in the first 20 or 30 results? Perhaps not. Because, even though your website is indexed by Google, it still does not know that your webpage on ‘trekking in Himalayas’ is important enough to be listed high for the term.

On to optimizing web content

If indeed optimizing your web content is necessary, how do you proceed? As mentioned in the beginning, search engine optimization is an exercise of dressing up your webpage based on a chosen set of keyword phrases. This is to be done in such a way that the content appeals to human visitors as much as it does to search engine robots.

In a previous article [http://www.prioriti.in/blogs/?p=48], I have dealt on how to include keyword phrases to write an optimized content. To be sure, other than optimization you will need quality incoming links as well. But that is a different story.

The basic issues

If we have understood the inevitability of search engine optimization, let us briefly touch upon some basic issues.

1 Search engines list a webpage, not a website. This means one has to optimize individual web-pages (except those that are public disclosures) while maintaining overall aim and balance of the website.

2 Optimization of a webpage, in its primitive, centers around strategically locating one or more keyword phrases in that webpage. Number of keyword phrases to be used and frequency of each will depend on total number of content-words in that page.

3 Optimization for search engines is not an one-off exercise. Rather it has to be an ongoing effort to create web-pages. Websites that are veterans of many years have thousands of web-pages in their database.

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The “Old School” terminology for this approach is called “Stealing your competitors rankings”.

Top SEO Companies use this method when developing top-tier marketing strategies for their clients and even their own websites. It is also the most time consuming approach to link building, but it is one of the most powerful methods of producing results.

Define your keyword targets:
Each and every link you build needs to have a keyword target when using this approach. Target a single keyword first. See who’s ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks, are more powerful than any link that is built for the sole purpose of link popularity. These are targeted links and have much more power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you want to use on your link on these targeted websites.

Now that we have your keyword target, we need to consider whether the link is really a quality link, or a spam site. Determining this is harder for the layman than the experienced marketer as some sites that show in the backlinks are obvious spammers or websites that are trying to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and always have a ton of ads first. Ignore these links, as they will be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You need to weed out the garbage.

Choose the websites that have some PageRank and appear to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the important links, and you should do whatever you have to do to get a link from it. Consider a reciprocal if all else fails.

Now the hard part, how do you get your link on their page next to your competitor? How can you get the link to you without returning it? Since everyone is so link popularity aware, you need to present a quality proposal to the webmaster to gain a link. You need to be a quality addition for the webmaster to want to add the link. Nowadays, it’s rare that any site will give a link without returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we get a link without returning one?

Here’s a smart approach. For any link that you are targeting, you really need to try and attempt to offer the webmaster a real reason on why he should add the link. Proving that your website is a valuable resource and one-of-a-kind, is a possible way to still get a free link, and a free targeted link is a powerful link. One-way links are important for any site as it is the model of the Authority Domains. These sites have hundreds to thousands of one-way links, and very few if any reciprocal links. So you should try through whatever methods of one-way link building that you want to use, to get these targeted links without reciprocating. But a reciprocal link is better than no link.

Combine this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site will achieve better rankings, better traffic and if your site is truly effective…it will prosper.

All that is required is payment of a reasonable amount and we help you get a better deal through online advertising. In short you will be on the profitable end and your returns are going to be huge. On line advertising mainly stands on two pillars that are concrete planning and foolproof strategy. Strategy can be long term or short term as this entirely depends upon your business needs and requirements. Our marketing and advertising professionals carefully chalk out the strategy after studying your business and its reach. It made ground breaking accomplishments in the field of online marketing and emerged as the most distinguished online marketing agency. In clear words, in e-fuzion we redefined the online marketing. e- fuzion services understand that your website is your identity and generates business for you, which are why we SEO Services Delhi Consultancy make it more lucrative. SEO Services Delhi consultancy thinks from your point of view and understanding, carefully devise your plans which suits your needs and requirements. Our success in online marketing has been garlanded by the projects we bagged due to our stringent and foolproof planning and majority of the projects won are of overseas clients.

Our hard working and continuously striving for the best marketing professionals, have delivered hands-on value additions in forms of good key wood rankings. Thus if you want to bloom in the internet business but don’t know from where to begin with, then simply contact India’s best online marketing company that’s e-fuzion services. SEO Services Delhi consultancy ,e-fuzion provides the services like walk in hand with the time and changing technology, that’s why we make sure that you are always valued for money. Our efficient teams of marketing professionals keep a close look on the changing trends in online marketing which enable us to introduce new and improved methods, and latest one is the introduction of direct marketing services.

Search engine optimization or SEO is the process whereby websites undergo redevelopment to attain the proper and best communication of keywords to search engines. There are essentially two factors that would determine a website’s rank in search engines – unique content with pertinent keywords in the body and link popularity. Other important considerations are the architecture of the site, visibility of content, underlying codes and how natural the site appears to search engines.

SEO is basically Internet marketing. Companies engaged in search engine optimization are dedicated to increase the Internet traffic and position of their client’s website. They use publicity and varied marketing strategies to attain this objective.

Strategies employed in SEO have the capacity to increase both the quantity and quality of visitors. The end result that is hoped for by any marketing strategy is to have the customer complete an action desired by the site owner such as signing up or purchasing a product. Methods used are generally categorized either as White Hat SEO or Black Hat SEO.

White Hat SEO uses methods approved by search engines with regards to its acceptability. It is concentrated on creating content for the user and making it more easily accessible. Most webmasters make critical mistakes in designing or setting up websites that inadvertently work against the website itself.

The discovery and correction of these mistakes including machine-unreadable menus, broken links, temporary redirects and poor navigation structure is the primary job of White Hat SEO. Some methods that are considered proper by search engines are the use of unique and relevant title to name each page; web page editing to replace vague words with specific terminologies that has relevance to the subject; the increase of unique content and participation in a web ring with other quality websites, among others. In essence, White Hat SEO aims to fulfill its objective through quality.

Black Hat SEO uses methods to improve rankings which are not approved by search engines. Generally, this includes methods that are deceptive and unrelated to providing quality content to site visitors. The two most common Black Hat SEO methods are spamdexing and cloaking.

Spamdexing is the promotion of irrelevant pages through deceptive techniques and the abuse of search algorithms. It involves getting websites more exposure than they actually deserve for the use of targeted keywords leading to unsatisfactory search results. Cloaking is the practice of serving one version of a page to search engine spiders and another version to human visitors. These methods when found out, are usually penalized by reducing their website rankings or eliminating their listings all together.

The Job of an SEO Service Provider

The technical staff of an SEO service provider begins by checking the current status of the website to see if the optimization process will not encounter any problems of function. The optimizer in the said staff will then use manual searches and custom research software to gather data and create a list of the most highly trafficked and targeted words in its specific industry. The selection of the final keywords is done in consultation with the client.

Once a list of keywords has been generated, the list is given to the content writers who shall take charge of creating unique contents as required. The writers ensure that the copy utilizes the keywords according to the right densities and marketing style of the specific site. Consultation as to the content is done before the work is started so as not to compromise the essence of the website.

Copy writers work with optimization engineers to integrate the content with the website. Technicians will be working to redevelop the site for optimal communication of keywords to search engines. All aspects of the website will be modified to best meet the search engine algorithm. Link development shall also be undertaken being an integral part of the SEO services.

Upon the completion of the optimization process, the website shall be submitted to all major search engines and directories such as Yahoo! and Google. Directories which are fee-based can also be added to the submissions to increase link popularity. In case a website has indexing issues,