Pier Surf

In just three short summers, Pier Surf has established itself as one of Seaside’s premiere surf shops and take full advantage of its location at the epicenter of beach life.

The storefront is perched on the South Side of Casino Pier directly across from a flawless view of the Atlantic’s variable surf and sand bar beach breaks. This exceptional proximity to the ocean inspired the creation of a surf camp, which has been designed to accommodate the skill levels of first time tourists or seasoned professionals looking for guidance.

Lessons are taught by local Body Glove board rider Clay Pollioni and his brother Albert in an intimate group setting which allows for a memorable experience at the Jersey Shore. The professional instruction gives participants an opportunity to learn technique and tips for remaining safe in the water.

When Albert Pollioni isn’t in the water, he is assisting the staff in making guests feel comfortable while shopping from the store’s impressive inventory of surfboards, skateboards, sunglasses, watches, footwear, and both men’s and women’s fashions. Pier Surf is the only location on the Seaside Heights Boardwalk where both locals and visitors can go to purchase trusted brands, including Quiksilver, Reef, O’Neil, Electric, Lost, Spy, and Rusty.

Although the staffs’ expertise is gauged more toward fashion advice and surf boards, they also have proved to be great at assisting eager pet owners who are determined to take home a hermit crab! Upon entrance into the store, guests are confronted with the three tier tower of hermit crab which they can purchase if they so choose.

The surf shop’s ability to blend the local culture of the jersey shore with tourist’s expectations is what differentiates them from the rest of the novelty shops that lace the boardwalk. So, whether you are in the water surfing or inside shopping for sunscreen, Pier Surf can guarantee that you will get a more local approach to the Jersey Shore! It’s definitely worth a trip in to say hello!