It was shown in both the Malvern area and Upton area timetables, which have been in circulation for several weeks now. Almost all of the passengers boarded the bus in those areas, with only two from Ledbury. The new Ledbury area (Village Links) timetable has a only been in circulation for a few days, so people haven’t had a chance to see it yet.

Thanks Adam -- I keep on forgetting that when timetable booklets are placed in certain key locations, they can help to get extra customers on new services.

The front cover design that First is using for it's booklets is "spot-on" for attracting the attention of the people "browsing", I think.