This Week In Internet Marketing 2017 01 24

This week in Internet marketing, we’ve gathered some of the most thought-provoking and helpful articles from across the web. We’re looking at content marketing tips for SMBs, as well as advanced Facebook advertising techniques, and reasons why you should improve your website’s page speed. We’re also looking at how to create highly targeted ad campaigns, as well as tips for crafting your SEO strategy.

Small to medium sized businesses (SMBs) have a lot to gain from creative and targeted content marketing strategies. This article outlines actionable tips to create consistently high performing content – despite the resource challenges many SMBs face. Use visual elements such as images and videos to make your content shareable, and include industry news and trending topics in your blogs. Repurposing large pieces of content into infographics and multiple blog posts can improve your ranking in SERPs, and use your content to showcase – and soft-sell – your products or services. All of the above tips will ensure that your content marketing strategy is producing results and improving your bottom line.

Facebook Advertising is quickly growing and becoming one of the most important tools in digital marketing. Facebook offers business owners and brands with a variety of tools to succeed – however, these advanced tips will help push Facebook’s capabilities even further. Share photos from Instagram to Facebook to boost engagement, and avoid hashtags. Ensure that you’re posting at peak engagement times and gather detailed insights about your audience with “Audience Insights.” You can use these insights to create targeted content. Using videos, keeping your posts under 150 words, and adding CTAs to your Facebook ads will improve engagement and click-through rate (CTR).

Website design can make or break your Internet marketing campaigns. Even more, slow page speed has a significant impact on not only rankings but conversions, too. Slow loading websites often lead to a high bounce rate, with the cut off being two seconds or less. This article highlights a few reasons why you should prioritize improving user experience (UX) and resolving page speed issues. A positive UX will boost conversions as users are able to navigate more easily to product and service pages. Your website might also be penalized for slow loading pages, resulting in a negative impact on your ranking. Optimizing your website will improve your SEO, generate leads and boost your ranking.

Targeting capabilities for ad campaigns has allowed marketers, businesses and brands to engage specific audiences across multiple devices. Using data tracking and measuring, we are able to effectively move users through the sales funnel. This article shares how you can use data to create highly targeted ads. Use third-party ad verification to ensure that your target audience is seeing your ads, and customize your website for dynamic content to ensure you’re targeting users with relevant offers. Lastly, track the user’s journey through the sales funnel to maintain consistent messaging in your ads.

Crafting an effective SEO strategy will require you to adopt a variety of tactics. However, it can be difficult to know where to start. Select and optimize pages on your website, such as product and service pages, and run a competitor analysis to gather insights on your competition’s on-page and off-page SEO tactics in order to improve gaps in your SEO efforts. This includes keywords, meta descriptions, content, links, mobile optimization and more. Focus on improving the design and usability of your website, and pinpoints issues such as a high bounce rate. Implementing a thorough and effective SEO strategy will improve your conversion rate, drive traffic and boost ranking in the long term.

Jillian Morgan is the Content Strategist at TechWyse. She has a bachelor of journalism from the University of King's College in Halifax. Jillian's passionate about elevating the quality of online content through strong editing and writing.

Jillian Morgan is the Content Strategist at TechWyse. She has a bachelor of journalism from the University of King's College in Halifax. Jillian's passionate about elevating the quality of online content through strong editing and writing.