Woman dies after tweeting about long workday

There are two potential culprits for the death of a copywriter for the agency Young & Rubicam Indonesia: Kratingdaeng (original Red Bull) and overwork.

Mita Diran tweeted about having long workdays since she started working for the company in May 2012. "30 hours of working and still going strooong," one tweet read. Diran collapsed on Saturday and died the next day.

Gawker noted that this is not the first ad agency to be in the headlines for such a reason this year: A 24-year-old employee of Ogilvy & Mother China collapsed at his desk and died after working till 11 pm for a month.