Moderating a Facebook page for any brand can be a headache at times. Sometimes what seems like the most foolproof post can backfire, and we all have days where our judgement isn’t the best (see 29 of the Biggest Corporate Brand Social Media Flubs). Now add passionate...

For those of you who have dreams about being on the first page of Google, search engine optimization (SEO) is your ticket there. Technically speaking, SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears...

I was first inspired by Kristin Auerbach at the Austin Animal Center (AAC) to create an Easter egg hunt video after reading an Animal Farm Foundation article about the AAC Easter egg hunts. She organized a large Easter egg hunt for their shelter dogs in a field on...

One of the easiest things you can do for your rescue or shelter is to create an Amazon wish list. Many supporters want to help shelters and rescues by donating supplies, but a constant struggle is that they may donate items you can’t use or already have enough of...

If you work in marketing for an animal welfare agency, you’ve probably heard a lot of phrases from friends, family, and other working professionals. Things like: “Your job is easy, you get to post cute pictures of puppies all day long.” “I don’t know how you do it,...