Dealer Profile: That’s Entertainment

While the furniture industry logged one of the worst economic years in history last year, one specialty retailer sees the industry as a holy grail for growth.

Paul's TV, an Irvine, Calif.-based home electronics retailer, is looking to partner with home furnishings retailers to create stores within stores to sell consumer electronics—most specifically televisions, speakers and anything related to home theaters.

Since 2007, the small, growing company has partnered with a number of high-profile furniture retailers, most recently Art Van Furniture in Warren, Mich. The retailer, also known as "The King of the Big Screen", is also a partner with Rancho Cucamonga, Calif.-based Living Spaces and Jordan's Furniture in the Boston area.

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