VBrick, LifeSize hook up

IP video technology company VBrick Systems has announced a partnership with LifeSize to extend high-definition IP video delivery within the enterprise. According to VBrick, the combination of VBrick Systems’ Enterprise IP Video Communications Platform and LifeSize’s new HD video recording and streaming product, LifeSize Video Center, results in an unprecedented ability to create and distribute new video content across the enterprise and over the internet.

“VBrick is committed to extending our video collaboration capabilities, and by our recent partnership with LifeSize, we continue to strive to work with innovative technologies for sharing video content for CEO broadcasts, employee training, or company announcements,” said Paul Reeves (pictured), EMEA director for VBrick. “With this relationship, VBrick’s enterprise customers are able to stream high-definition video that is both powerful and cost-efficient across the network.”

The company said that the combined VBrick Systems and LifeSize solution enables capabilities that neither IP video streaming nor videoconferencing provide alone, and that the partnership translates into major advantages for customers including increased participation in content creation; scalable distribution of content across the enterprise and over the Internet; and support of all enterprise video applications

As video communications become more mainstream, VBrick believes that one of the biggest challenges faced by IT teams is how to allow more people to generate rich media content in a “self-service” way. Corporate functions such as marketing and human resources want to easily and rapidly generate video content. In educational environments, instructors must be able to integrate video into the classroom environment without disrupting the flow of their teaching.

VBrick has a variety of tools to capture content and stream it over IP networks. Now, the company says, customers can easily use their LifeSize videoconference units to create and record high-quality rich media material, as well as conduct hybrid videoconferencing and streaming sessions. For instance, executives in different locations can participate in a videoconference call while simultaneously streaming the meeting to the entire company. User access and workflow is said to be further simplified through VBrick’s recently announced integration of live and on-demand IP video with Microsoft’s Office Communicator (OCS) or SharePoint products.