SENIOR MARKETING SPECIALIST

Job description

SENIOR MARKETING SPECIALISTAnesthesiology-Cardiac Division

Occupational Summary

Plan, develop and implement strategies for a comprehensive marketing program to promote the Department of Anesthesiology's initiatives and programs to specialized audiences in academic (education and research) and clinical focus areas.

Work Performed

Non clinical Marketing efforts - Develop, plan and implement promotional programs to publicize and promote various activities and departmental events; establish methods for increasing participation in such programs. Programs include continuing education conferences for the department and the Morpheus Consortium, IT software related contracts, and preparation for the department's 50th anniversary in 2021. Provide a monthly Chair newsletter and other marketing initiatives as assigned.

Conduct demographic and other marketing studies to identify trends to maximize effectiveness of marketing efforts; research targeted markets and evaluate marketing strategies to identify potential participants and patients.

Determine appropriate marketing campaigns for the Department of Anesthesiology; maintain liaison with external advertising managers and related persons to coordinate the planning and advertising initiatives.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Essential Physical Job FunctionsCertain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Requisition Number401422305

LocationDurham

Duke EntityMEDICAL CENTER

Job Code1268 PUBLIC RELATIONS SPEC, SENIOR

Job Family Level12

Exempt/Non-ExemptExempt

Full Time / Part TimeFULL TIME

Regular / TemporaryRegular

ShiftFirst/Day

Minimum QualificationsDuke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status. Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values. Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and related activities such as conducting interviews and research, and copy editing normally acquired through attainment of a bachelor's degree in Journalism, English or a related discipline.

Experience

Work requires two years of directly related writing experience. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.