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NEW YORK—Investment analysts at Citigroup began coverage on shares of ADT in a note issued on Monday to investors, according to multiple reports. The firm set a “buy” rating and a $48.00 price target on the stock.

I’m in the Big Apple to cover a ceremony tomorrow morning in which the newly independent ADT will ring the bell at the New York Stock Exchange. While walking around today, I’ve been noticing that many businesses here display a small octagonal blue ADT sign in the corner of their windows.

But that sign really hit me in the eye today when I went to check out the NYSE on Wall Street. A huge white banner bearing the trademark blue ADT sign was stretched across the stately columns that mark the entrance to that venerable institution. The banner was about four stories high and some sixty feet wide—probably one of the biggest ADT signs ever.

Another banner underneath proclaims that ADT is now trading on the NYSE and is “always there.”

The ceremony tomorrow, Oct. 8, will mark The ADT Corp.'s first week of trading and judging from the sign, ADT plans to make a splash.

Boca Raton, Fla.-based ADT began trading last week on Oct. 1. It opened at $36 according to news reports, and was at $38.24 at closing time on Friday.

The company was formerly part of Switzerland-based Tyco International, but that company split into ADT, Tyco (which includes SimplexGrinnell and Tyco Integrated Securityl) and its former flow control business, now part of Pentair Ltd. ADT has nearly 6.4 million customers in the United States and Canada and nearly 16,000 employees.

NEW YORK—Even for a security practitioner whose education and work experience is based mostly in technology, being successful in the security industry is a balance of business sense combined with a touch of finesse, according to John De George.