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Current TV and Yahoo! are ending their partnership only three months after announcing a deal that placed four user-created Current video channels on Yahoo!. Executives for the two companies declined to comment on the reasons behind the decision.

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The FCC is scheduled to vote today on new rules that would make it easier for telecoms to win local video franchise agreements. Under the proposal, local governments would have to rule on a proposed franchise within 90 days.

With Yahoo!'s "The 9," the Internet giant offers user-created videos in a TV-style format. "I think that's where our company is going to be able to distinguish itself," said Lloyd Braun, head of the company's media unit.

Just five months old, YouTube.com has become a phenomenon -- attracting 6 million users a day to watch user-created content ranging from comedy to commentary. Now the the viral-video site is attracting marketers eager to reach a young audience.