Tag Archives: social impact

Lynn Serafinn tells how a marketing contest to win a cookbook led to an awakening for her 7-year-old grandson, and asks ‘Are we teaching our children to lose?’ Last month, I spent a couple of weeks babysitting my 7-year-old grandson, … Continue reading →

Lynn Serafinn examines 7 current influences impacting the world of business and marketing, and explores how they might change our future for the better. A few days ago I posted a blog article entitled ‘Goodbye Old Economy — Enter the … Continue reading →

Lynn Serafinn, Founder of The 7 Graces Project, discusses how we have outgrown our economic models, and how social enterprise could hold the key to our future. While it is becoming an increasingly popular idea here in the UK and … Continue reading →

Marketer Lynn Serafinn looks at the importance of having a mission statement and how to make one that resonates with yourself, your employees and the public. In the 7 Graces of Marketing, Grace #5 is Transparency. The literal meaning of … Continue reading →