Hennessy partners with art-world phenomenon, Vhils

Hennessy, the world’s best-selling Cognac, is proud to announce its collaboration with urban artist Alexandre Farto – aka “Vhils” for the 2018 Very Special Limited Edition bottle. As part of his worldwide tour with Hennessy and to celebrate the collaboration, Vhils was in South Africa from 23 – 26 July 2018. In continuing his theme for the 2018 Very Special Limited Edition bottle, the art-world phenomenon will bring to life the art of Making the Invisible Visible with the construction of a South African icon who has embodied the spirit of Hennessy, Never Stop. Never Settle. This historic portrait will be revealed at an exclusive event amongst other art experiences he will also be engaging with the locals.

In an ongoing series of innovative collaborations between Hennessy Very Special and several internationally renowned artists, the custom-designed, eighth edition bottle is rooted in the Vhils motto of Making the Invisible Visible. With the 2018 Very Special Limited Edition, the artist explores layers of meaning in a unique, global art experience. Drawing on his pioneering screen print technique, incorporating quid ink, bleach and acid on paper, Vhils created a vibrantly textured piece, splashed with black and shades of amber – reminiscent of matured cognac. He layered all of this on a backdrop of fragments of historic Hennessy billboards and symbols such as the grapevines, the Hennessy coat of arms, and the Three Stars which originally distinguished Hennessy Very Special in the cognac grading system Maurice Hennessy innovated in 1865. On the surface, Vhils is a Portuguese street artists turned art-world phenomenon, but he is much more than that. Vhils is sui generis: innovative, visionary, in a class by himself. Distinguished as the great disrupter of his generation, the celebrated urban artist is often described as an “urban archaeologist” who gleans inspiration from growing up in the fast-changing capital of post-revolutionary Portugal. Having established his signature on city walls, Vhils quickly moved on to pioneer a new form of urban expressionism through monumental portraits cut, composed, chiseled or exploded from built-up layers of paint or paper, stone, wood, steel or concrete and infused with the colour and energy of the hip-hop music scene.

Alexandre Farto, also known as Vhils, in Aberdeen PHOTO Felix Wong

For Hennessy, Vhils’ approach to his art is a fitting metaphor for the art of cognac-making: both rely on the unpredictable, immutable force of time and elements. For each, the creative process is a poetic quest to make the invisible visible. “When I discovered the story behind Hennessy, I realised that this collaboration was a perfect fit with my art and ideals. I’ve been pushing the boundaries for 10-years, but then I realised that Hennessy’s been doing it for more than 250-years!” Vhils explained. “Whether it’s about exposing the nature of a city or blending a perfect cognac, for both of us, the essential element is time. You have to wait for it, let it do its job, and then work with the layers time has shaped. There’s no speeding up the process and there’s always an element of risk-taking.” A benchmark in the art of blending, Hennessy Very Special is quintessentially Hennessy. With its unique style, Hennessy Very Special is the world’s most popular cognac of globally recognised quality. With its union of warm-hearted and full-bodied flavours, Hennessy Very Special has endured through the ages and continues to seduce connoisseurs searching for a very special moment. Share Hennessy Very Special to create a unique tasting moment. Savor it neat, on ice or with a mixer and reveal its character. The Hennessy Very Special Limited Edition by Vhils (750ml) will be available for purchase from July 2018 at retailers nationwide. For more information, visitwww.hennessy.comor follow Hennessy on Facebook, Twitter and Instagram.

Keep an eye out for our interview with Vhils in the September 2018 issue of Creative Feel!