Witness the Chickness

by Robert C. Lehrman on July 26, 2011

Here is a lot of chickness. Witness it. Chick light beer is brewed and bottled by Minhas Craft Brewery of Monroe, Wisconsin. The website explains that Chick Beer is: “The beer for women. A premium light American lager, Chick is the only beer brand designed for women, who drink 25% of all beer sold in the U.S.”

Over on the right is Skinnygirl which of course is Tequila with natural flavors. Forbes says Beam paid Bethenny Frankel an “eyebrow-singeing $100 million” for the brand a few months ago:

That deal, which features a multi-year payout along with sales from her ever-expanding line of Skinnygirl products, bolstered Frankel’s bank account by an estimated $55 million in the past 12 months, according to sources close to Frankel (she won’t comment on the numbers); TV, we figure, earned her a mere $700,000.

The Chick has about 97 calories per 12 ounces of beer, according to the label. And the Skinnygirl has about the same number of calories, per 4 ounces. Neither appears to have any fat.

About AuthorRobert C. Lehrman

Robert C. Lehrman is the principal attorney at Lehrman Beverage Law, PLLC.
Robert founded the firm in 2001 after 12 years at the Washington, DC office of a larger firm that specializes in federal and state administrative law. From 1998 until 2001 ... Read Full Bio