Epsilon becomes the latest victim of data hackers

The summary: Epsilon, a professional marketing company that serves thousands of corporate clients, announced that hackers have gained access to potentially millions of e-mail addresses in their customer database. Epsilon claims that only e-mail addresses were compromised and that just 2% of clients were affected.

The reaction: This is becoming an all too frequent news item. Epsilon I’m sure will take a public relations hit for this but the ultimate effect to their bottom line will probably be fairly minimal. I can’t imagine many clients leaving them over this.

I’ve already received an e-mail from Walgreen’s saying they were a victim. The good news is that companies have become fairly good about getting out in front of data compromises and tend to step up their customer protections as a result.