During the war, the American military forces commissioned the first “Victory Red” lipstick to women in uniform. The clear, strong tone looked vibrant when worn with the standard-issue, olive-drab jacket and skirt. The caps worn by women in the armed forces often featured a brilliant red braid trim detail, and “Victory Red” also accentuated this band.

The name references the Allied Victory in World War II. We painstakingly researched our red, based upon our collection of historical samples and lots of study. Our “Victory Red” is an absolutely faithful color-match to the original from 1941.