ZDNet: Novell Aims to Remake Image

Novell is plotting a coming out party of sorts as it tries to reposition its brand, innovate and build on legacy products. The starter set for Novell’s strategy will be launched at its BrainShare conference on Monday.

In a nutshell, Novell’s plan is to focus more on secure mobility, collaboration, file and management services and endpoint application management. The challenge for Bob Flynn, president and general manager of Novell, is that he has to convince his established base and new customers that the company has evolved even as it has been largely quiet for the last 18 months or so.
filrFilr: The future of Novell?

Novell was acquired by The Attachmate Group, which is a holding company for Novell, Attachmate, NetIQ and SUSE, in April 2011. SUSE and Novell were separated and today Novell’s core products revolve around collaboration (GroupWise), products like ZENworks Configuration Manager and NetWare and file management systems.

The first product for the next-gen Novell is called Filr, it’s essentially a Dropbox-type app for the enterprise. “With Filr a user can access and manage files on any device any time in managed environment,” said Flynn. Filr will be generally available next week.
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