The Madewell Spring 2010 Collection is Simple Yet Urban

OK, I seriously (seriously) want every item in the Madewell Spring 2010 lookbook. I mean, not only is everything ‘made well’ (I’m so lame), it’s a simple, urban style that I can easily get behind and into.

Not surprisingly, I am probably smitten with this lovely lookbook because the Madewell Spring 2010 collection is inspired by none other than Alexa Chung herself. Oh to be able to raid that woman’s closet! I guess this collection is the closest I’ll ever get to that.