…It might be as straightforward as starting a blog for your business. Doing so is not difficult. Yes, it requires some thought and planning, but any size business can do it, with minimal or almost no technical skill. How about a residential cleaning business in Florida? Yup, they’re blogging and it’s making a big difference.

Customers don’t want to be elephants anymore. And more and more they’re taking their business to companies that understand that; companies that help them get out of their elephant disguises.

It’s not a new idea, but it’s a good idea. If you are blogging for your business, listen to your customers and make your business blog about this “new” concept of real customer service.

One Comment

It’s just a shame that this isn’t something that a business would do on its own. Like ethics, just something you do because it’s right.

As for companies being scared of their customers, they are rightfully so. It’s the customer who is going to make or break their next “big thing”. Blogs are a very useful tool in which the customer and general public can give feedback in a positive way, instead of the old method: sit back, and wait for it to either fail or succeed.

Blogs should be incorporated into the testing phases of the product as well. This could potentially lead to fewer products coming out that fail, so to speak.