Nickelback’s 2005 hit song “Photograph” won’t go away. The song re-emerged in an Rickroll-style Internet prank in June, and then it inspired the creation of a funny interactive website in October.

Now, College Humor is parodying the song in a music video dubbed “Look at This Instagram.” Filled with original lyrics, the song pokes fun at Instagram users and their cliché photographs of inane crap.

But why use the Nickelback song instead of, say, Weezer’s “Photograph” or Filter’s “Take a Picture”?