Micromax Informatics, India's largest mobile brand and the world's 10th largest smartphone brand, today announced a fresh addition to its hugely successful Spark series - Canvas Spark 4G.

The Canvas Spark 4G is the first smartphone in Spark range from Micromax to feature 4G LTE capability. Launched exclusively on Snapdeal, the Micromax Canvas Spark 4G aims to make 4G enabled devices available to consumers in at a competitive price tag of Rs. 4999.

Targeting first time 4G users and those looking to upgrade from their existing 3G smartphones, Canvas Spark 4G is an excellent choice at a competitive price. Micromax Canvas Spark series is already a big hit with consumers and has garnered an excellent customer feedback with over 87000 positive ratings and an overall rating of 4.5 on 5 from consumers.

The Canvas Spark series has built a very strong equity with its users that over 94% users have recommended the product to others on the Snapdeal website.

Speaking on the occasion of launch of the phone, Mr Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, "The consumer response to the Spark series has been phenomenal. With the Canvas Spark 4G, we wish to drive the adoption of 4G amongst consumers and give them a competitive product.

He further added, "Through our exclusive partnership with Snapdeal for the Spark series, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the ecommerce channel capturing over 11% of the exclusive online market last year.

Our new Canvas Spark 4G will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world."

Screen - Delve deeper into memories

Power-infused performance

The Canvas Spark 4G offers efficient performance with the on-board 1.3 Ghz Quad Core Spreadtrum processor and a 1GB RAM which will enable users to juggle between apps seamlessly. The 4G LTE enabled Canvas Spark 4G ensures that users never have to wait for their videos to load and is powered by a 2,000 mAh battery!

Canvas Spark 4G also sports a 5MP rear camera. Now, you can keep your precious memories safe and enjoy on-the-go access to your files, music and pictures with 8GB ROM expandable up to 32GB with microSD card.

Experience the best on Android Marshmallow 6.0 and Steroid launcher!!!

Running on the latest Android Marshmallow 6.0, the new Canvas Spark 4G gives users the access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc. The smartphone comes with its unique steroid launcher, a beefed up version of Android M. The launcher provides a customized look & feel to the user, making it beyond just another android phone. The launcher is built with some intuitive capabilities and is designed to give the users a premium user experience.

The complete services eco-system

Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new smartphone will have its services platform 'AROUND' that provides a seamless experience that simplifies and saves a user time and effort to switch between plethora of apps.