Al Qaeda in the Arabian Peninsula (AQAP) regularly publishes an English-language magazine, Inspire, which is meant to appeal to Western readers. The magazine, which espouses a slick brand of terrorism appropriate to the Reddit age, offers DIY tips on how to carry out terrorist activities and even has jihadist poetry.

According to a new report from translation outfit MEMRI, AQAP used Twitter as a primary distribution method; several Twitter accounts associated with the organization posted links to downloadable versions for readers to retweet and share on alternate platforms.