By now, you’ve heard the adage, “Content is king.” That’s never been more accurate than it is today. Content represents a massive marketing opportunity for companies of all sizes. An effective content marketing strategy can get your products or services in front of...

Oftentimes, small businesses are fast to implement new ideas. Other times, they are hesitant or “too busy” to even know what is out there. So it is with social media marketing. As highlighted in Clutch 2017 Small Business Social Media Survey, 24 percent of...

If you are a small business owner, particularly one who markets to a local audience, there are several things you can do to really boost website conversions and sales. The instinct of an entrepreneur is to DIY whenever possible and to weigh the cost savings vs the...

The topic of local search is hardly a new one but as the mobile platform grows at hyper speed, it is a topic that is ever evolving. Local SEO is becoming “hyperlocal” SEO because of your smart phone and its location settings. In a recent post by...

Most of you are familiar with the phrase “you get what you pay for”. For just about all products and services, there exists some measure between cost and value, but naturally there are always exceptions. There are affordable things that work perfectly...

Did Google Block PBN (Private Blog-Network) Back-links with an Update to Penguin? Here’s Our Theory: Google might have made some adjustments to their algorithms this month on how they target spammy back-links and other forms of spam. Google would not validate or...

Citations are a key component to ranking in Google and Bing. A citation is a business listing or online profile that contains your business name, address, phone number, and other details. There are thousands of websites and directories on which local business owners...

Google Plus is very important for local business owners. It is without question, the fastest path to a page 1 ranking for any local company. There are 3 keys to ranking your Google Plus page. They are as follows: Claim Your Page – We will soon be posting a...

Social Signals are shares, likes, comments and other engagements from social media properties like Facebook, Twitter, Instagram and Pinterest. They’re called signals because they serve as confirmation to Google your website content is relevant and worth ranking. It is...