It’s an app and website created by a Minneapolis couple to make chores and allowance-giving easier for parents and kids alike.

Families create an account and parents pick a custom list of chores for the kids. Everyone can track progress through photos and private messages. Once chores are done, parents can dole out points.

If parents opt to put real money on the app, the points are redeemable for gift cards and charitable donations. Points can also be put into savings for withdrawl at a later date. If parents choose not to use monetary rewards, points can accumulate toward other kinds of rewards, say a trip to the zoo.

“I thought if we could take the old manual allowance system and turn it into a digital tool so that kids could participate in the environment in which they are comfortable, that maybe we could bring the whole concept of allowance into the modern age,” said Mark Lacek, who co-founded FamDoo with his wife, Susan.

Since launching online and available for Apple devices in January, FamDoo has gained more than 10,000 members. The company added an Android version in May.

The app is free, but FamDoo charges a $2 fee when parents purchase points with a credit card or by exchanging U.S. Bank FlexPoints.

Lacek, who has made a career out of loyalty programs, including Northwest Airlines’ frequent flier program, said rewards help kids establish habits.

With an incentive to complete the task, Lacek said, “The nagging just starts to go away.”

Carol Bruess, professor of family communication University of St. Thomas, is a fan.

She gave FamDoo some feedback as they were developing the app, and is particularly pleased to see that some of the “tasks” are more like conversation starters. For instance, there are in-app lessons on financial literacy and short readings about honesty.

“You might be getting points for cleaning a room or you might be assigning 30 percent of your points to giving, saving and spending — let’s talk about how that feels,” Bruess said.

She has used FamDoo with her 14-year-old daughter, Gracie. In exchange for a few regular household chores, Gracie earns points toward Amazon giftcards to spend on books.

But it’s important to remember that ultimately parents need to be teaching, not leaning on an app for everything, she said.

“There is no digital tool that’s going to solve all of our parenting problems,” Bruess said. “FamDoo, I think, can assist when used mindfully.”

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Digital life reporter Katie Humphrey covers all things Internet and culture, from apps and social media to goofy memes and studies proclaiming tech will doom/save us all. Chat with her on Twitter: @HumphreyKatie.