GreenBook, The Guide for Buyers of Marketing Research.

Questionnaires | Questionnaire Design

Market research companies specializing in the construction and design of questionnaires used as part of a research project. Select a firm that offers questionnaire design services for a variety of interviewing methods: telephone, mail, personal in-home, in-store, etc.

14 results are displayed in randomized alpha order, starting with
"I", after featured listings.

How to optimise research design for the online research community or ad-hoc online qual project. These rules make for an effective online research design and, in turn, result in better response and happier participants.

"Proven" survey methods for general market studies may yield invalid research data when used on the Latino population. This article describes survey research methodologies and questionaire design that will more effectively obtain the Latino opinion.

A research report on Twitter found that the platform would fail as a marketing medium, according to a survey of social media users. This article critiques the questions presented to survey takers and the validity of the report's resolution.

Recent controversy stirred by the use of an outdated demographic term by the US Census Bureau reminds us to constantly reevaluate our surveys. This article shares tips on keeping your questionaires relevant and accurate.