CASE STUDY UK - Guggenheim 'Under the Same Sun' Exhibition Launch

Curate an intimate VIP viewing with a seated dining experience followed by a larger viewing and reception.

Results

Wonderland took over 120 of Guggenheim and UBS's chosen guests on a memorable journey inspired by the exhibition, combining cultural influences from both Latin America and London.

Concrete and raw industrial textures were juxtaposed with contemporary cacti and luscious botanicals as a nod towards the exhibition's Latin American roots. Guests arrived at the after-party to a rocking Latin American DJ set which transcended into a cool London vibe, demonstrating the journey the exhibition has made across the Atlantic.