Honda Accord, Civic, CR-V and Odyssey each topped their segment in
registrations to individual retail car buyers in 2013

TORRANCE, CA--Feb. 20, 2014: The Honda Accord was the best-selling
car with individual American car buyers in 2013 and was joined by three
other Honda models – the Civic, CR-V, and Odyssey – as retail
sales leaders in their respective segments in 2013, according to
new-vehicle registration data compiled by Polk, which was recently acquired
by IHS. The Accord, built in Marysville, Ohio1, also had the No. 1 produced
car in America in 2013.

Cumulatively, the Accord, Civic, CR-V and Odyssey posted retail sales of
more than 1.11 million units in 2013, each earning the business of more
than 300,000 individual American car buyers. Excluding full-size pickups,
only one other model across the entire industry posted retail sales of more
than 300,000 units in 2013.

"Our focus on retail sales to individual buyers has a direct correlation
to the high resale value of Honda products, which is a key factor in the
value proposition for our customers," said John Mendel, executive vice
president of automobile sales for American Honda Motor Co., Inc. "We want
to thank car buyers for making four Honda vehicles America's top choices,
purchased one car at a time."

Additional highlights from the Polk /IHS Automotive data included:

Honda's 2013 retail sales rose 8.4 percent from year-ago totals to
1,332,576 Honda cars and light trucks Individual sales to retail car buyers
made up 98.1 percent of all American Honda sales in 2013, compared to an
average of 81.7 percent for all other non-luxury vehicles Accord retail
sales in 2013 rose12.2 percent to 360,089 In addition to being retail sales
leaders, both the Civic and CR-V ranked as the overall best-selling models
in their respective segments for the third consecutive year, and both saw
retail sales and registrations jump 8.2 percent in 2013 The Odyssey also
captured an impressive 32.2 percent of the U.S. retail registrations for
minivans in 2013, selling nearly 25,000 more vehicles than the nearest
competitor in the segment

Honda has been named the Most Trusted Brand by Kelley Blue Book for two
consecutive years (2012 and 2013) and the Best Value Brand by Automotive
Lease Guide for six years in a row (2008 through 2013), in part due to the
consistently high resale value of its products.

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