In the 20th century and prior, outdoor advertising was simple but hit-and-miss. You designed some posters, and decided where you wanted to put them. This decision would be based on a combination of factors: chiefly where you thought your potential customers were going to be, and how much it was going to cost to put…

Before and since the launch of Touché (see https://www.fenbrook.com/introducing-touche) we have been asked by many players in the marketing space about what other things it’s possible to do with NFC smartphones. This blog entry is going to pull some of these together. First, let’s remind ourselves what happens when a user taps their NFC smartphone…

Introducing… Touché The exciting news from Fenbrook this month is the arrival of Touché NFC Ltd, a joint venture between Fenbrook Consulting Ltd and Near Field Solutions Ltd (NFS). I have been working on projects with the Glenn Needham, Managing Director of NFS for three years, and we felt that the rate of progress in…

Thinking is moving along on the use of smartphones with Near Field Communications (NFC) for Location Based Marketing. How can NFC help to drive customers to your door and encourage them to buy something? The first thing to say is that it’s not primarily about payment. Payment by mobile is rolling out at an…

Michael Koployof Software Advice in Austin, Texas recently posted a blog about the adoption of mobile payments by retailers. The blog is at http://blog.softwareadvice.com/articles/retail/mobile-payments-faqs-1012512/. In it, Michael talks about the basics, the ecosystem, and the merchant opportunity. This is an interesting take on the subject and here are my thoughts. Michael is correct in…

Your UK smart ticketing safari was a real masterclass, and the knowledge of schemes across the UK that you displayed was most impressive – and professionally delivered.
Richard Poynder, Owner, Smartex Ltd

Smart Ticketing Masterclass

“I have completed with Trevor two big projects about the contactless cards in the world. If you need new data on contactless and NFC technology that are unavailable – just call Trevor! It’s a real pleasure to make business with him and you have certainty of receiving the data of the highest quality. I highly appreciate his work and hope for further cooperation.”

Michał Polasik, Polasik Research, Poland

“Trevor is a natural networker and a real giver. He provided me with a high value referral recently and did a top effort. It was practically in the bag, and I just had to turn up! I am learning that there is a lot to Trevor, his experience and knowledge make his a desirable person to network with. And I haven’t forgotten that I promised him a nice bottle of wine!”

Becky Hall, Owner, Business for Breakfast

“I worked with Trevor recently on a project for the UK Department for Transport looking at the costs and benefits of smart ticketing across the whole of England to inform DfT’s smart ticketing strategy. Trevor proved very helpful and well connected in the transport smart card industry both in the UK and abroad. I will not hesitate to hire Trevor again when the opportunity arises.”

John Elliott, Head Public Sector Practice, Principal Consultant, Consult Hyperion

“Although Trevor is a world class expert in Smart cards, NFC, RFID, and Printed Electronics, he is also extremely good at helping small businesses with sales and the issues related to government procurement. A long term member of Business for Breakfast, he is an excellent networker who has helped a great many of his fellow members.”

Rodger Scott, Owner, Business for Breakfast

“I was very pleased with your approach to the project, the quality of your research on our behalf, and the breadth of knowledge on the subject that you were able to focus on the University’s thinking in this area.”