Monthly archives for October, 2017

National chains and big box stores have superior marketing muscle, but independent retailers have one unique advantage: they’re insiders. Indies are part of the community and that identity goes a long way toward building new business and retaining customers. One marketing tactic that maximizes your community connection is the in-store event – [...]

Beat the 5 Major Roadblocks to Online Success
As an executive with a regional leader in retail real estate, I chat with many independent retailers. Some are our tenants; others are attendees at various trade events. They’re in all kinds of retail businesses, but they share one thing: they want to get more from social media. They’re on board w [...]