The Internet seems like a world of its own, Online Marketing is not like Traditional media knowing that you have a million other marketing things to do. From outdoor activations to distribution branding, Hashtag South Africa has identifed key principles you need to remember when it comes to Online Marketing, read on to learn more on Key Online Marketing principles or see our initial offering below

What is the definition of online marketing?

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.

Understanding the Basics of Building an Online Marketing Strategy

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

Search Engine Optimization

Content Marketing

Social Media Marketing

But, knowing what each facet does isn’t enough. As many people discovered after the recent Google updates, applying even well-established marketing techniques incorrectly way can hurt your ranking.

To maximize their benefits, you also need to understand their shortcomings.

What is digital marketing all about?

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

What is a digital marketing strategy?

With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

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Learn something new today – Online Marketing Guide below

Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.

There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice.

WHO THIS GUIDE IS FOR

This guide is written for an audience of first-time marketers (online marketers) , experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy.

CHAPTER 1

BE LASER FOCUSED ON YOUR CUSTOMERS

Your customers, prospects, and partners are the lifeblood of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. At Hashtag South Africa will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.

CHAPTER 2

BUILD YOUR ONLINE MARKETING FRAMEWORK

Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. Learn how we position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Gone are the days of shallow branding. Leverage metrics to build a solid revenue stream.

CHAPTER 3

DEVELOP YOUR BRAND’S STORY

When people spend money, they’re thinking with both their rational and emotional brains. The most effective marketing frameworks appeal to both. Storytelling is one of the most powerful tools that your company can wield to build customer connections. At Hashtag South Africa we will walk you through the mechanics of cultivating your company’s story.

CHAPTER 4

GET THE RIGHT PEOPLE TO YOUR SITE: FOUNDATIONS
OF TRAFFIC ACQUISITION

You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. At Hashtag South Africa will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website. Online Marketing gets order.

CHAPTER 5

GET THE PLUMBING RIGHT: FOUNDATIONS OF CONVERSION OPTIMIZATION

Traffic acquisition is only half the marketing equation. You need to invest the time in building a strategy for driving sales. Conversion optimization is the practice of (1)converting first-time visitors into customers and (2) converting first-time customers into repeat buyers. Halfway to Chapter 10 – still interesting, keep reading. Online Marketing is the future, best prepare for it today.

CHAPTER 6

BUILD AUDIENCE CONNECTIONS WITH CONTENT MARKETING

Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you’re capturing the right metrics. Create content to generate ROI. Measure the right results. At Hashtag South Africa, we have been offering such services to our clients since 2012. Well we dont share all our secrets _ 🙂

CHAPTER 7

FIND CUSTOMERS WITH PAID CHANNEL ADVERTISING

Paid channel marketing is something you’ve probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC)marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It’s not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. We understand Online Marketing well ! with track proven records across South Africa. Learn more at http://hashtagsa.com/services/digital-advertising/

CHAPTER 8

AMPLIFY 1:1 CONNECTIONS WITH EMAIL MARKETING

Email marketing has a bad rap. Why? Because in the majority of cases, it’s spammy. When executed correctly, email marketing can be incredibly powerful. The trick is to prioritize the human-to-human connection above the sale. Balance automation with a personal touch. Need guidance on a strategy or campaign execution. Speak to us about Online marketing

CHAPTER 9

DRIVE INCREMENTAL SALES THROUGH AFFILIATE MARKETING

It’s hard to believe that the Internet is now multiple decades old. Affiliate marketing has been around since the earliest days of online marketing. It’s a great solution for businesses that are risk-averse or don’t have the budget to spend on upfront marketing costs. Use affiliate marketing to build a new revenue stream for your e-commerce or B2B business.We abide by ethical and positive gain solutions. As we respect the ecosystem of the Internet.

CHAPTER 10

GET FOUND WITH SEO

Search engines are a powerful channel for connecting with new audiences. Companies like Google and Bing look to connect their customers with the best user experience possible. Step one of a strong SEO strategy is to make sure that your website content and products are the best that they can be. Step 2 is to communicate that user experience information to search engines so that you rank in the right place. SEO is competitive and has a reputation of being a black art. Here’s how to get started the right way. Contact us at Hashtag South Africa.

CHAPTER 11

GET THE WORD OUT WITH PR

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you’re doing and what types of ROI to expect. Relationships are the heart and soul of PR. At Hashtag South Africa our PR team works with you on how to ignore the noise and focus on substantive, measurable results. Learn more at http://hashtagsa.com/services/public-relations/

CHAPTER 12

LAUNCH YOUR SOCIAL STRATEGY

Your social media strategy is more than just a Facebook profile or Twitter feed. When executed correctly, social media is a powerful customer engagement engine and web traffic driver. It’s easy to get sucked into the hype and create profiles on every single social site. This is the wrong approach. What you should do instead is to focus on a few key channels where your brand is most likely to reach key customers and prospects. At Hashtag South Africa we are skilled to make such judgement calls and take evasive action that leads back to our image and online reputation. Online Marketing done with structure by Hashtag South Africa. Learn more at http://hashtagsa.com/social-media-strategy/social-media-strategic-plan/

BONUS CHAPTER 13

A QUICK NOTE ON MOBILE

Most businesses aren’t optimized for the mobile web, and that’s a problem. We operate in a cross-platform world. Smartphones and tablets are taking over. If you’re not optimizing your site for mobile visitors, you are likely losing money. Learn how we create effective mobile apps to responsive digital sites. Learn more at http://hashtagsa.com/services/mobile-apps/