About Us

Bruce Van Den Einde had a dream to do a ride for cancer. One idea was to get sponsors and he would ride across ND with his horse, Buster and donate all the proceeds to a cancer organization. He thought it would be more fun to include other riders. After discussing with his wife for three plus years they decided to find time in their life to devote to the planning of the cancer ride….and so … the planning began. Bruce made the first call to American Cancer Society and “Cowboy Up” ride against cancer was born. Bruce and Carol realized early on, that planning this ride would be a bigger job than they could do by themselves. Bruce, asked his brother, Wes Van Den Einde and sister-in-law Cherryl and 6 of their closest life long friends to join in organizing this great event. Bruce and Carol are avid horse riders and asked their many trail riding friends to help provide the experience needed to plan the trail ride.

Cowboy Up Committee receives the “2010 North Dakota Volunteers of the Year” award from “AFP ND Northern Plains Chapter”.

We sadly say farewell to one of the founding members of the “Cowboy Up Ride Against Cancer”
Curt Holmlund lost his battle with cancer on July 26th 2013.