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A well-trained sales team is a valuable asset to any small business. Sales team training often occurs regularly in semi-formal meetings at the beginning of each week, day or month. A successful sales team training meeting helps sales staff to gain knowledge and experience, while addressing current trends and concerns of the team, recognizing outstanding achievements, providing encouragement and bolstering employee motivation.

1.

Provide coffee, water, juices and light food for all attendees. Situate the refreshments in such a way that encourages participants to take some at anytime. This will help people to remain focused on the meeting, rather than hunger or thirst.

2.

Create a strictly time-bound agenda for the meeting to ensure that presenters can discuss all pertinent points without extending the allotted time. Do not try to cover too much information in a single meeting. Scheduling regular meetings can be more effective than attempting to squeeze too much information into a single discussion.

3.

Schedule the meeting at least 15 minutes before your desired start time. Allow team members to chat informally over refreshments before the meeting begins. Inform all team members of exactly when the actual meeting is to begin, and start the meeting on time. Provide a meeting agenda to each participant at the start, so that everyone knows what to expect.

4.

Review the team's recent accomplishments, or progress toward departmental goals at the beginning of the meeting. Discuss the exemplary achievements, or the successes of individual team members and the group as a whole, That will set a positive, collaborative tone for the discussion. Set aside time for team members to share encouraging or humorous anecdotes from the sales floor or field to lighten the mood.

5.

Cover a portion of an ongoing sales training curriculum during the meeting. Use a thorough curriculum. Take the time to have your sales force leaders develop a program for your company, or invest in a commercially available sales training program.

6.

Discuss areas of possible improvement for your specific team after reviewing the ongoing sales curriculum. The ongoing curriculum is designed to continually grow the skills and abilities of your sales force, while this discussion should be custom-tailored to the daily needs and experiences of your team members.

7.

Provide time for team members to ask questions, or share additional information at the end of the meeting. Create an open, non-threatening atmosphere that encourages junior team members to present observations, ideas and questions. Remind participants of the date and time of the next meeting before adjourning.

Things Needed

Refreshments

Sales training curriculum

Tip

Take notes on the effectiveness of each meeting, and alter meeting topics, schedules or formats, if necessary, to achieve the highest impact for your specific team.

References (2)

Resources (1)

About the Author

David Ingram has written for multiple publications since 2009, including "The Houston Chronicle" and online at Business.com. As a small-business owner, Ingram regularly confronts modern issues in management, marketing, finance and business law. He has earned a Bachelor of Arts in management from Walsh University.

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Ingram, David. "How to Conduct a Successful Sales Team Training Meeting." Small Business - Chron.com, http://smallbusiness.chron.com/conduct-successful-sales-team-training-meeting-2204.html. Accessed 15 September 2019.

Ingram, David. (n.d.). How to Conduct a Successful Sales Team Training Meeting. Small Business - Chron.com. Retrieved from http://smallbusiness.chron.com/conduct-successful-sales-team-training-meeting-2204.html