The
goal of LBCHP’s Public Education and Targeted Outreach (PETO) campaign is to
increase the number of women screened for breast and cervical cancers that have
never or rarely (not within the last five years) been screened. In Fiscal Year
2012, 10% of screening mammograms and 19% of pap smears paid for with LBCHP
funds were provided to women that were rarely or never screened. We aim to
increase these numbers through providing public education that delivers clear
and consistent messages about breast and cervical cancer screening.

The
logic model used in development of the PETO campaign can be found here: [Add
logic model from “PETO Logic Model.docx” in Basecamp – on second page.]