The industry group has said it will spend $11 million to advertise the new slogan. It’s unclear how much they spent coming up with that marketing gem.

I was pretty sure there were better ideas out there. For free. I mean, really. How tough could it be?

Turns out, it’s not that tough. Readers posted suggestions on The Times’ Money & Co. blog, and e-mailed in ideas, that were funny, quirky and downright odd.

Other people were less than amused by this tongue-firmly-tucked-in-cheek call for ideas.All I can say is this: You’re absolutely entitled to your opinion. Thank you for sharing it with me. Thank you for reading the Los Angeles Times. And you’re right. I’m not a professional comedy writer. I just have a strange sense of humor, I suppose.

I promised that I would highlight the best of the ideas readers sent in, so let me stop hogging space. Credit is listed after each would-be slogan: