Revenues and operating income are for 2002 season.(1)Value of team based on current stadium deal (unless new stadium is pending) without deduction for debt (other than stadium debt).(2)Current team value compared with latest transaction price.(3)Includes stadium debt.(4)Earnings before interest, taxes and depreciation.(5)Includes benefits.(6)Includes club seats.(7)Team Relative Productivity Score compares the number of wins per player payroll relative to the rest of the NFL. A score of 120 means that the team achieved 20% more victories per dollar of payroll compared with the league average.NA: Not applicable.Team Logos Courtesy NFL.

Atlanta Falcons

31

Atlanta Falcons
are owned by Arthur Blank(Forbes Rich List/ $960 mil),
who bought them
in 2002
for $545 mil.

TRPS(7) 107

The skinnyExperts were shocked when Home Depot co-founder Arthur Blank ponied up $545 million for the Falcons in 2002. The team doesn't get much revenue from the out-dated Georgia Dome, which is owned by the State of Georgia. Also, fan support has been lackluster over the past several years. But by beefing up the team's marketing and promotion, and building an exciting team around quarterback Michael Vick, the most exciting player in the league, Blank has boosted the team's attendance and revenue and is also trying to extract better terms on his stadium lease with the Georgia World Congress Center Authority. Joe Gibbs, the former championship coach of the Washington Redskins, is a minority owner.
Major corporate sponsors are Coca-Cola (nyse: KO), Delta Air Lines (nyse: DAL), Home Depot (nyse: HD), Motorola (nyse: MOT), SunTrust Banks (nyse: STI).

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