Can I limit the number of emails my automations send out ?

Of course you can! Setting up automations is easy but it still requires some measure of thinking and planning ahead. What do you want your automations to achieve? What is your automation taking care of that you don't want to have to do manually? How often should it do it?

There are actually two different places during the automation design where you can set limits of this kind:

A. Limiting the frequency of your trigger

First you can set a limit on the number of times your automation's trigger is set off.

One of the parameters of the trigger allows you to choose whether your Automation will be triggered only the first time, or every time the triggering event occurs. Specifically, you can choose whether the trigger is set off:

for every open / only on the first open

for every click / only on the first click

for every subscription / only on the first subscription

for every unsubscription / only for the first unsubscription

on every change / only on the first change

for every page view / only on the first page view

for every purchase / only on the first purchase

every time someone adds a product / only the first time someone adds a product

B. Limiting the number of automated emails

Additionally you can set a cap on the emails sent per day to each recipient.

While setting up the Then send email campaign actions of your automation, the Email Per Day cap option allows to choose between: