The buzz phrase in digital marketing has been “content is king” over the past few years, but we all know the only constant in our world is change. Content must create noise but also engage and convert. Below are subtle but effective tips for creating content to suit the way the modern world consumes information.

Mobile phones, the internet and technology in general have all advanced massively over the last couple of decades and they continue to do so. The advancement in technology has meant that anyone with a current mobile phone can search for products and services on their mobile whilst they are on the move. 2016 is going to be a year where mobile searches will again be on the increase, making it more and more important to ensure your website is mobile friendly and shows up when people search. Whether you have a specific simple mobile site designed or make your existing site mobile responsive. If you currently have a website and it isn’t friendly to mobile users then you are never going to expand your business to its full potential. Continue reading to find out 5 of the main reasons you need to invest in a mobile friendly website.