Marketing and Advertising – 4 Lessons I’ve Learned Running a Business

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Marketing and advertising are a challenge for every business owner. I’m not an expert on either of those topics, but one of our viewers asked us to talk about them. Twenty years in the Air Force prepared me well for leading others and running a business, but it didn’t really prepare me at all for the marketing and advertising aspects of business. I experienced a really big learning curve with

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One of our most important job as leaders is to train and educate the members of our team. This is challenging because everyone learns differently. Today we’re going to talk about the seven different learning styles and how you can apply your understanding of them to help your team grow to their full potential. The Seven Learning Styles The first of the seven learning styles is visual learning. Visual learners have

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September has arrived! I can’t believe that fall is right around the corner. The days will start getting shorter and the temperatures will start getting cooler before we know it. I always think about going back to school when this time of year comes around. September is a great time to take ourselves back to school to evaluate what we’ve learned this year and what new things we’d like to learn. The Back to

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One of the most important responsibilities we have as leaders is to develop other leaders who can someday take our place and grow to achieve their own successes. While it doesn’t usually come with increased pay or benefits, developing leaders on our team can be one of the most personally rewarding endeavors we can undertake. To effectively develop our team members into strong leaders we need to be genuinely and

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As much as we all try to plan well to avoid crisis situations, it is inevitable that we will face a crisis sometime in our careers as leaders. Preparation, training, and skill will all serve us well as we tackle our next big crisis, but the one key factor that impacts the ability to successfully navigate a crisis is taking accountability early on and throughout the situation. 4 Tips

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Making a commitment to continuous self-improvement is one of the biggest keys to becoming a great leader. Great leaders treat leadership as a discipline to be studied and reflected upon throughout their careers and lives. In the past we’ve discussed some of the more personal aspects of your leadership philosophy and style such as vision, core values and key leadership traits, but skills are little more straightforward and we can

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In our post “What is Your Personal Development Plan” we talked about the importance of having a Personal Development Plan that highlights the skills and capabilities you feel you need to achieve your big goals and dreams. In addition to talking about the skill set you need, the plan should also discuss which areas you feel that you are already strong in and which areas could use some improvement. In

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Today I was writing a letter of recommendation for someone who worked for me a while back. She is moving from one career to another but many of the skills are transferrable. She is formally educated for this new position, but as I wrote the letter, I found what was most significant in my recommendation were the areas in which she had not had formal training, but in some

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Every leader understands the importance of making sure their team has the skills they need to accomplish the goal. If the team doesn’t have the right skill sets, a good leader will find a way to get people trained so that they do. Training can encompass a lot of things, from specialized technical skills to general interpersonal skills. There are some more basic skills that everyone needs to have to