Case Studies Archive

Highlights for Children, publishers of Highlights magazine and numerous branded games and continuity books, launched a new magazine in early 2007. Written for pre-readers, Highlights High Five celebrates early childhood and its “Fun with a Purpose” trademark position is found on every page.

The Shops at Riverside (formerly Riverside Square), Bergen County’s upscale shopping center, partnered with schools in northern New Jersey during 2002 to challenge students to a Presidents’ Day Contest and the Our Children Remember mural to help the community remember lives lost during the World Trade Center disaster the prior year.

The Art of Having Fun has been the campaign theme for Johnson Smith Company’s (www.johnsonsmith.com) image building effort for three years. Drawing attention to this 94-year-old company—the home of the Whoopee Cushion—has attracted the attention of FM radio stations, bloggers, TV news programs, and newspaper editors nationwide.

Over the past six years, Caugherty Hahn Communications has worked with three leading mental healthcare organizations to build awareness and understanding of the issues involved with mental heath, and generating support to enable these nonprofit organizations to continue their good works.

When Highlights for Children, Inc. was preparing to celebrate its 60th anniversary and the printing of the one-billionth copy of Highlights magazine, the company turned to Caugherty Hahn Communications.

In 1986, high school students in every corner of the country took part in lifesaving campaigns to stop fellow teenagers from drinking and driving or riding in cars with drinking drivers. The $500,000 "Don't Drink & Drive College Scholarship Challenge was launched by Reader's Digest in late 1985 to build awareness and peer discussion on the dangers of drinking and driving.

Vermont Country Store, the leading provider of hard-to-find brands and common sense products to consumers nationwide, was entering a new phase in its 59-year history. The second non-family member in the company’s history was installed and a corporate goal was to achieve significant national media coverage to reintroduce Vermont Country Store to consumers.

Known throughout northern New Jersey for its medical and technical excellence, The Valley Hospital in Ridgewood, N.J., is a leader in the field of cardiology services. The hospital identified more than 30-percent of its cardiology patients hail from the nearby New York counties of Orange, Sullivan and Rockland.

Building awareness of Decision Direct Research, a division of Millard Group, Inc., began with the renaming of the division to quickly and accurately portray the business and continue through sustained public relations activities. Decision Direct Research is the premiere research company focused on direct marketing and publishing industry.

The Shops at Riverside (formerly called Riverside Square), an upscale shopping center in one of the most affluent counties in the nation, offers shoppers an experience that is anything but ordinary. Among the shopping center’s 70 specialty stores are Bloomingdale’s, Saks Fifth Avenue, Pottery Barn, Tiffany & Co., Brookstone, and many other of the best names in fashion and home style, as well as many fine restaurants such as Morton’s The Steakhouse, and McCormick & Schmick.

Caugherty Hahn Communications (CHC) conducted a multi-faceted media relations and community affairs campaign for Paterson Habitat for Humanity (PHFH), a leading affiliate of Habitat for Humanity International (HFHI).

Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, teamed up with Caugherty Hahn Communications, Inc. to create and implement a multi-year corporate communications campaign.

The campaign included creation of a comprehensive press informational kit, Traveling In Style, which visually illustrated the broad spectrum of product categories covered by the Association. CHC also conducted promotions to strengthen the organization’s annual trade show, and an aggressive media relations campaign.

Caugherty Hahn Communications, Inc. was selected by the Horticulture Group of Foster & Gallagher, Inc., the largest direct-to-consumer marketer of horticulture products in North America, to develop and implement an aggressive media relations campaign.

Abacus, a powerhouse direct marketing partner company, planned to bring the company public. Management understood that the business media didn’t understand or cover direct marketing businesses. How to gain their attention? Though the direct marketing trades which The Wall Street Journal and The New York Times reporters were reading.

One of the country’s hottest creative and strategic marketing agencies, AGA Catalog Marketing and Design, a world-leader and innovator of creative solutions, tapped Caugherty Hahn Communications to increase awareness among “Best of Class” prospects, and marketing and advertising media.

CHC arranged a special event with John E. Potter, Postmaster General of the United States Postal Service, and Allen Kane, director of the Smithsonian Institution’s National Postal Museum with Highlights for Children.

At 12:42 p.m. on just four months after the devastating September 11 terrorist attack on America a devastating 5-alarm fire was in full progress at an 80-year old landmark church in Ridgewood, N.J., just miles from Manhattan.