Looking for a new e-reader? Barnes & Noble is trying to get your attention. The bookseller has knocked a solid $20 off the price of its Nook Simple Touch with GlowLight reader, underselling itscompetitors by the same amount. This is actually the device's second major price reduction-- the first drop, late last year, matched its price to Amazon's Kindle Paperwhite. Although price cuts often lead up to a device refresh, earlier this year Barnes & Noble was rumored to be stepping back from new hardware launches. Either way, we won't scoff at a cheaper Nook, considering howversatile it can be with a little encouragement.

Get Perfect Reading in Bed or Bright Sun with NOOK Simple Touch GlowLight, Now Available for Just $99

NEW YORK--(BUSINESS WIRE)--NOOK Media LLC, a subsidiary of Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced amazing new low pricing for the highly acclaimed NOOK Simple Touch GlowLight. Beginning today, customers can purchase the award-wining NOOK Simple Touch GlowLight for just $99. This incredible device at an unbeatable value is available at the nearly 700 Barnes & Noble retail stores nationwide and online at www.nook.com.

NOOK Simple Touch GlowLight is the most versatile reader ever created, and is the first designed to address E Ink customers' number-one request: the ability to read in the dark in bed and avoid disrupting a significant other. Featuring Barnes & Noble's innovative lighting technology, GlowLight shines uniformly across the display and adjusts with just a touch, so customers can control the amount of light illuminating their device, whether in a dimly lit or pitch dark room. At under 7 ounces, NOOK Simple Touch GlowLight is also Barnes & Noble's lightest NOOK ever. The device's ergonomic back and soft-touch design make it super comfortable to hold in just one hand – perfect for staying up all night in bed with a can't-put-it-down novel or for carrying everywhere. Now at the amazing new low price of just $99, NOOK Simple Touch GlowLight is perfect for students and customers seeking an exceptional reading experience for everything from late night studying to lounging on the beach.

"At just $99, our high-quality, top-rated NOOK Simple Touch GlowLight is an unbeatable value for customers who are seeking an unparalleled, pure reading experience that goes from beach to bed, day or night," said Michael P. Huseby, President, Barnes & Noble, Inc. & CEO, NOOK Media LLC. "NOOK Simple Touch GlowLight is the first Reader to hit the market with built-in illumination for reading in the dark and is the perfect way to experience NOOK's best-in-class digital reading experience at an unbelievable price."

NOOK Simple Touch GlowLight features a revolutionary built-in screen protector offering paper-like reading with no glare, even in bright sunlight. It provides access to Barnes & Noble's expansive digital bookstore featuring more than 3 million books, magazines and newspapers, and enables customers to borrow digital books from public libraries as well. The device can hold up to 1,000 NOOK Books® and more content using expandable memory.

Customers can visit www.nook.com or visit the NOOK Digital Shops™ and displays in any of Barnes & Noble's nearly 700 bookstores for more information. Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores, with more than 35,000 NOOKSellersTM across the country ready to assist customers with setting up their NOOKs or choosing their next great read.