Land Mine feat. Rasheed Chappell (prod. by Apollo Brown)

Ambassador Bridge feat. Stryfe (prod. by Newstalgia)

DJ Soko - Domino Effect (CD)

Description

Michigan native DJ Soko is part of a long line of great technical DJ’s, musical innovators, curators and those who broke key artists and introduced acts that forever changed the landscape of the music scene. Soko’s ear and ability to put emcees in position for them to shine over the perfect production is never more evident than it is on his debut project released on his imprint Left Of Center. DJ Soko uses his years coming up in the Detroit scene, his experiences DJ’ing in his current home (the planet of Brooklyn, NY) then blends both of those worlds together seamlessly. The end result is a gritty, boom bap Rap album that is equally as soulful and introspective as it is rooted in a blue collar lyrical Hip-Hop aesthetic. “Domino Effect” is ultimately brought together by Soko’s deft cuts and scratches which elevate each composition and make them resonate with listeners even further.

DJ Soko picked from the best and brightest among his immediate circle of associates, including his crew members The Left (Apollo Brown & Journalist 103). Soko reached out to groups like Clear Soul Forces and Ugly Heroes in addition to heavy hitters and veterans like Guilty Simpson, Finale, Marvwon, Kaimbr, Hassaan Mackey and Rasheed Chappell all the way down to up and comers like Nolan The Ninja, Stryfe and Jae Musick then matched them up with production harder than frozen over sidewalks in February provided by Apollo Brown, Def Dee, Newstalgia, Slimkat78 and NAMELESS amongst others. “Domino Effect” refers to when an event sets off a chain reaction of events or by-products that grow progressively larger and larger in scope over time.

Each beat sets the stage for the emcees. Each verse sets up the next verse and ramps up the level of lyricism. Each one of DJ Soko’s scratches push the beat and lyrics forward even further. This happens song after song over the entire project until the final product stands out amongst an era of disposable music. “The Domino Effect” is about seeking to make timeless art in hopes that propels the next project then another thus creating a much larger domino effect which spreads until it results in better quality music being released across the board. Just press play and watch what happens next…

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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.

International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.

In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.

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