“Use Google Keep on your Pixel to quickly capture voice-recorded lecture notes, create reminders and share lists,” was one touted set of uses for the phone that Google noted in its back-to-school related offering.

These price cuts arrive ahead of the anticipated release, sometime this fall, of a new Pixel phone. That timing would allow the newest Pixel to become available ahead of the crucial holiday shopping season.

The pricing and features of a possible new Pixel phone haven’t been disclosed yet. A lack of a headphone jack and improved water resistance are features that have surfaced in the rumor mills, though. The original Pixel phones were launched around October 2016.

Besides the iPhone 7 from Apple, the Pixel phone must combat rivals such as the Samsung Galaxy S8 and the LG G6 phones.