8. Participate: Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on Digg.com, don’t try and force it.

9. Know how to target your audience: Understand your appeal and those people you wish to attract.

10. Create content: A little bit of rules 1 & 4 here, but the underlying message is know the form of content working for you.

11. Be real: Transparency pays off and no one likes a fake.

And mine:

12. Don’t forget your roots, be humble: Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.

13. Don’t be afraid to try new things, stay fresh: Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.