About PracticeProfs

Where marketing ROI thrives.

Since 2010, PracticeProfs has been generating measurable new business revenue at a reduced cost for law firms and professional service firms through full-service, custom marketing and sales programs.

When it comes to law firm marketing and professional service firm marketing, PracticeProfs delivers value for our clients by:

Cultivating a deep understanding of your customers

Benchmarking and augmenting current initiatives

Creating and delivering compelling messages to the right audiences at the right place and the right time

Tracking the entire process from initial awareness through new client acquisition and return on investment

Managing and executing all activities with seamless perfection

Generating new leads and new business revenue

Law firms, accounting and CPA firms, IT service firms, and other professional service firms benefit from working with PracticeProfs because we become your single marketing touch point. We’re a perfect fit for small- and medium-sized professional service firms that want to grow.

We won’t try to dazzle you with trendy buzzwords, and we’re vendor- and platform-neutral. We’ll ensure that you have the right solutions to meet your goals, not because something is the latest shiny object and not because we’re after a referral fee.

When we create your custom marketing mix, we explore more than just print and digital solutions. We also consider sports sponsorships, community outreach, seminar series, and other creative approaches to reach your target audiences. The result: a fully-managed marketing team that moves beyond the hype to provide successful marketing and sales planning, execution, and management.

Leadership

Dave Slovin

President

Dave has more than 20 years of experience developing and executing sales, marketing, business development, and customer service strategies at startups through Fortune 100 corporations. In 2009, Dave founded The Marketing Engine to help organizations build the infrastructure critical for creating awareness, generating demand, and delivering profitable revenue from long-term clients. The PracticeProfs concept grew out of these client engagements, where Dave succeeded in improving results from initial prospect interest through retained revenue. Dave’s unique soft-sell approach helps clients learn from their own experiences. His patient persistence drives short-term results while also building quality long-term relationships.

Tom Ellis

Chief Strategist

Tom serves Practice Profs in an advisory role by providing expertise and strategic direction in digital marketing. Tom is also co-founder and Chief Executive Officer of Swarm, a full-service digital agency. As Swarm’s CEO, Tom works with clients to define business objectives and implement online strategies to accomplish their goals. Prior to Swarm, Tom co-founded Aqua Blue Creative Development as a firm providing social application development and marketing. In early 2011, Aqua Blue Creative Development merged with a local social media firm to form a full-service media and digital marketing firm – Aqua Blue Interactive. Tom has worked as chief strategist in serving many large name-brand clients including: Autotrader.com, Aarons, Bodies…The Exhibition, Racetrac, Chick-fil-A, The Coca Cola Company and others.

Rachel Mozingo

Chief Client Officer

Rachel leads the PracticeProfs team and oversees marketing strategy for all clients. She is also the co-founder and Account Director at PracticeProfs’ partner company, GrapePress, a web development and marketing agency based in Atlanta. Founded in 2012, GrapePress began as a website development company and quickly expanded one year later to include a range of digital marketing services. Prior to founding GrapePress, Rachel held several positions in technology, media, marketing and promotions in Atlanta and New York City, leading accounts such as Sony Pictures, Sony Electronics, NAPA TRACS/NAPA Auto Parts, and Dycom Industries.

Lloyd Wilkinson

Chief Technologist

Lloyd has been in the technology and software development business for over 30 years. He started as a developer and has held many management positions including CTO. He is responsible for technology strategy for PracticeProfs and its partner company GrapePress, a web development and marketing agency. Over the years, Lloyd has worked with clients such as The Home Depot, Coca-Cola, Norfolk Southern Railroad, Georgia Pacific, in addition to leading software product development groups for IBM, MSA, and KnowledgeWare.