ContentMarketing

If you’re not doing it purposely, you’re wasting your time.

We see it too often. Companies creating content because that’s what they’ve been told to do. Most often, it’s a complete waste of time and resources.

First ask yourself “Why are we creating this content?” Every blog post, eBlast and social media post should be done with a specific goal in mind. Once you know why you’re creating content, you can then craft it so it will illicit the response you want.

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Blog Posts

Or whatever you wish to call this section of your website. Create content that helps you reach goals.

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eBlasts

Again, created with purpose. Plus, great content here inspires people to forward it for you.

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Social Media

What do your followers want to see? What content will help you reach your business goals?