Experience is our trademark. Trademark is our experience.®

A registered trademark provides unmatched protection for a company name, product or service, slogan, or logo, but the registration process can be long and full of procedural traps. With that reality in mind, EMP&A was founded in 1999 with three simple goals:

To leverage Founder and Lead Attorney Erik Pelton’s experience as an examiner at the U.S. Patent and Trademark Office (USPTO) to provide high quality trademark services to clients without big law firm costs. EMP&A clients have received more than 2,300 trademark registrations, and the firm has twice been named a top-10 trademark filer by Trademark Insider®.

To help businesses protect one of their most valuable and important assets – their brand – at predictable and affordable flat fees. That means no unexpected costs or fees, and no “nickel and diming” when it comes to phone calls, emails, making copies, or dealing with other administrative basics.

To use technology to make working with a trademark lawyer easier, more efficient, less intimidating, and less expensive. EMP&A developed custom, proprietary software that manages application filings and deadlines; the technology handles much of the administrative work so the attorneys can focus on the clients and on the casework.

"Erik provides a complete evaluation of a trademark so that, when his research gets back to me along with his opinion, it’s clear what action we need to take. Even if I could [handle the registration process] in-house, it’s worth my while and to the company’s benefit to have someone who is really experienced and who can get it done economically and efficiently."Matt Gerber

o We are a small boutique firm located just a few miles from the USPTO, and working with EMP&A means that every client gets personal attention, timely communication, and great customer service.