Monday, 17 August 2015

Hot Topic: Translation For Another Market

How to Localize Your Product

Localization is the process of translating locale-sensitive features of a product and converting them for use in other countries. Although software is the product most commonly associated with localization, you can -- and often must -- localize any product you'd like to sell globally.Step 1Determine the legal requirements for use of the native language with products in the locale where you intend to localize. For example, the locale might require that all software interfaces be in the native language, or that shelf labels or packaging be translated. Confirm which dialect is required in locales where two or more dialects are common.Step 2Assess the scope of the project. Analyze all aspects of the product you intend to localize. Include noncode portions of software with which users interact, keyboard characters and symbols, documentation, packaging and labels. Review support channels, including websites consumers in the locale might use to learn about your product or seek support in its use. Compile a master list of each element that needs to be localized.Step 3Plan the localization project. Assign accountability for each element. Establish a schedule that includes a timeline for milestones. Prepare and distribute a contact list of team members.Step 4Document relevant information, such as software platforms, version numbers and previous translations, if they exist, that team members are likely to refer to frequently.Step 5Create a glossary with nomenclature that standardizes important or confusing terms. Include technical terms, abbreviations, trademarks, slogans and other verbiage that needs to be part of a shared vocabulary. Work with the translator and area experts to determine whether cultural sensitivities require changes to product names or terminology.by Daria Kelly Uhlig, Demand MediaLink to the full article HERE

About Baltic Media Translations

Offering
businesses a full range of Professional Translation Services in over 150
languages since 1994.

#Translation
company Baltic Media Ltd. is a leading provider of translation and localization
services in Northern Europe. We provide you access to over 150 languages for
the translation of your documents to enter global markets with high quality
localized products and services that meet the language and functionality
requirements of customers in any locale.

About us

Offering
businesses a full range of Professional Translation Services in over 150
languages since 1994.

#Translation
company Baltic Media Ltd. is a leading provider of translation and localization
services in Northern Europe. We provide you access to over 150 languages for
the translation of your documents to enter global markets with high quality
localized products and services that meet the language and functionality
requirements of customers in any locale.