Why an ecommerce website needs to be fast to load and tips to do so

The page loading time for any website needs to be as low as possible. However, when it comes to ecommerce websites the speed issue is of more significance. The user experience has a lot to do with the loading time of the website. A website may have all the fancy features and good tricks to keep the visitor engaged. However, if the website is slow the fancy feature will fail to appeal to the visitor. The statistics clearly show that the average user will not spend more than ~3 minutes on a slow website. In addition to which a slow website means you are worse off at the Google search rankings & bad user experience as well.

Importance of fast loading time for ecommerce website:

11% of the visitors say that the website loading time on a mobile device is much slower than on a desktop computer.

Website visitors do not have a lot of patience. A survey shows that approximately 3% of the visitors will not wait more than 1 second on a slow website. While 15% were prepared to wait for 20 seconds and 30% wait for 10 seconds.

For an ecommerce website with high profit rates like 100,000 per day, a delay (slow loading time) could mean a potential loss of 2.5 million.

At the same time for ecommerce websites with lower profit rates and smaller customer base, it could mean loss of customers or lesser potential new customers.

[src: kissmetrics.com ]

Tips for a faster website:

The first step is to check where the speed issues lay or if there are any speed issues to start with.

There are several tools available online that can help assess the speed of the website.

The images are one of the reasons why websites tend to load slowly; hence it is a good idea to optimize the images to load faster.

It often happens that during development several plugins have been installed into the website. This can happen if an open source software like WordPress is being used or even when additional libraries are used on a PHP website. Plugins tend to cost in terms of speed and hence if the plugin or library is no longer required, it would be good idea to remove it.

Ecommerce website development services at Alakmalak

Alakmalak is a Web Development firm that has successfully completed more than 2000 projects. They offer ecommerce web development in India and have the resources necessary too. They have a good team of software developers with state of the art facilities in the infrastructure to support is as well. With a good track record, their client retention rate speaks for itself.