Nielsen Teams With Disney/ABC To Measure Consumers’ iPad Usage Behavior (via TechCrunch)
In the study, participants will download a special “metering” app to their devices, which will analyze the reach, duration, frequency, and pageviews associated with both their apps and web usage in an effort to provide better insight into actual trends associated with user behavior, as opposed to self-reported data.

The Serge SDK Can Find Almost Any Brand You Shoot With Your Smartphone (via TechCrunch)
Serge has built a mobile search engine that uses voice, music, vision, barcode, QR code, location, augmented reality and video recognition technology to connect users directly with brands. So, unlike a Google, you’d take a picture of a pair of Nike shoes with the Serge search, and the engine would instantly direct you to Nike.com.

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About the author

Douglas Soltys

Douglas is the former Editor-In-Chief of Inside BlackBerry, BlackBerry Cool, and QuicklyBored, which he launched as a mobile gaming industry site. His knowledge of mobile and social media led him to a job at RIM (BlackBerry), where he got to travel the world and do lots of cool things. He is often left-handed, but rarely sinister.