GUILDFORD'S flagship Surrey Sports Park has appointed a new CEO, who will be responsible for commercial development.

Paul Blanchard, the former chief executive of Harlequins Rugby League, will take up the position early in 2011.

With Harlequins RL, Mr Blanchard was in charge of the club’s overall operation and was responsible for driving up commercial revenue and attendance.

He also held the role of chief executive of Hull Kingston Rovers, developing the East Hull sports strategy and securing a new training ground.

Mr Blanchard will be a familiar face to local sport enthusiasts from his time with Surrey County Cricket Club between 2004 and 2008 as sales and marketing director, where he oversaw significant commercial expansion at The Oval.

He will have full responsibility for the running of the sports park, reporting to its chairman, Greg Melly.

Mr Melly said: “This is a very important appointment for the University [of Surrey].

"We are delighted to have Paul join us to help us to take the Surrey Sports Park to new heights as we enter the run-up to the Olympics in 2012.

“He will help us deliver a range of top-class sporting facilities and services, not just to our staff and students, but to the county, region and beyond.”

Mr Blanchard said he was looking forward to joining the team.

“The Surrey Sports Park is a fantastic facility and offers almost unlimited potential for development.

“With a calendar of major events and a need for elite teams and athletes to train, develop and prepare, there is a significant opportunity for the park to be at the centre of this.

“Coupled with the servicing and support of students, staff, members and partners, this is a unique and very exciting opportunity.”