Sponsored post: Thinking small about big data?

Big data is really just data. So why do organizations continue to limit their potential by focusing on questions like “how do we store all of this data” and “what’s a different way to analyze this”?

This is small thinking. And it’s dangerous. Focusing on the technology and new forms of data in isolated and abstract ways will ultimately limit the value. Instead, organizations should be searching for ways to incorporate big data and data science into their existing capabilities. Preexisting business intelligence activities still have value but can be enhanced by adding new big data capabilities.

For any organizational change to succeed it must have broad support to maintain momentum. Opening up the data and making it accessible to the enterprise is critical to creating a culture that can extract the maximum value from its data.

Learn what’s true and false about big data, the right questions to ask and how to start a data movement in your organization.