Vintage Jay Leno Dorito Ads – Our Tribute to Arch West [VIDEOS]

Arch West, creator of the beloved Doritos snack chips, has passed away at the age of 97. West’s relatives revealed said that they would (no joke) sprinkle tasty Doritos in his grave. Doritos: they’re even more delicious in the afterlife.

In honor of the late inventor of the greatest chips of all time, we present our favorite vintage Jay Leno Doritos ads.

Before he was a late night king (and perpetual thorn in Conan O’Brien’s side), Leno was an affable stand-up comic pitching America’s favorite nacho cheese tortilla chip. His laid-back demeanor, hipster catchphrase (“Crunch all you want/we’ll make more”), and series of stylish neck ties scream ’80s in the best possible way. (We particularly love the giant computers in the Cool Ranch spot.) Yes, there was time when Leno was actually kind of cool.

Rest in peace, Mr. West. We’ll continue to “crunch all we want” in your honor.

Welcome back to KSLI Country Club

It appears that you already have an account created within our VIP network of sites on .
To keep your personal information safe, we need to verify that it's really you.
To activate your account, please confirm your password.
When you have confirmed your password, you will be able to log in through Facebook on both sites.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Welcome back to KSLI Country Club

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://1280ksli.com using your original account information.