How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

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Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Freckle IoT, a multi-channel offline attribution company, announced the launch and availability of Killi, a consumer application built on the blockchain that allows people to begin to take back control of their identity from corporations that have been using their information without their consent.

Jumpshot, a company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target, and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an unfair advantage over other retailers and brands—especially in the era of Amazon.

In partnership with global research firm Demand Metric, email solutions provider Return Path released a new research report, The State of Email Marketing. With this new report, Demand Metric and Return Path sought to determine what separates high performing email marketing programs from the rest of the pack.

Data-driven organizations realize the importance of deriving value from their data for business advantage. But this can only be achieved when data citizens (anyone within the organization who uses data to perform their job) can easily access the data, understand it, and trust it.

Creative digital agency, DMS, has announced a major update to its international media intelligence platform. HAWK ONLINE 5.0 provides the entertainment industry with extensive monitoring, reporting, and analysis across press, broadcast, online, and social media.

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

In the early days of relational databases, data collection was a large part of the puzzle. Pre-internet, the number of news sources was much smaller, and the metadata involved was much more segmented—names, dates, and places. The format and variety of Big Data have changed just about everything that we believed to be true regarding database contents and creation.

Reltio, provider of the Self-Learning Data Platform, announced that it has secured a $45 million Series D investment to accelerate innovation, fuel international expansion, and ramp support for global enterprise customers.

Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover new opportunities and risks within existing unstructured data.

Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). These regulations, become enforceable on May 25, 2018.

If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out.

Influ2, a person-based marketing (PBM) solution, launched its platform, powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.

In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.

The GDPR may raise an awkward issue for the voice tech industry: it requires reminding customers that you're recording, analyzing, and storing their conversations in the first place. As Richard Brown, director at activereach, a provider of internet, networking, voice, and security solutions, points out, "Most customers assume that their email communication with a company may be stored long term, but they don't necessarily think that's the case for a voice conversation."