EY Reports Status of Online Valentine Purchases

Flowers, fragrances, jewelry and electronic well-wishes are among the gifts that will be bought on Valentines Day, according to a new survey by Ernst & Young.

The Big 5 firm found that about 1/3 of online shoppers will shop the Internet for their purchases this year, and that 38 percent had bought flowers and cosmetics for other occasions on online, while 29 percent had previously purchased flowers.

The survey also found that of online shoppers, the majority of buyers will be married men.