What are #DTTT Circles?

Circles are a real-time, open discussion hosted by #DTTT Experts that bring together content creators from all over the world to share their passion for digital marketing.

Launchpad members can join us through our online conference room to openly talk, share and challenge the important topics that affect our campaigns. We’re an exclusive community, looking to make and embrace change through sharing our own first-hand experiences.

Which Circle is best for me?

We have three Circles, each of which focus on a specific area of interest that relates to digital marketing for DMOs.

They are:

Trends

Looking forward, what are the things that we should be looking to and preparing for?

Content

From video, email, blogs and social, this circle focuses on the things you show your consumer.

Experience

What does it mean to be a DxO and how can we enrich the experience of our visitors?

Upcoming circle meet-ups

DMO Website Trends: user experience and design

22nd January 2019 - 16:00 CET / 15:00 GMT

How are DMOs facing the continuous changes in website user experience trends nowadays? Join the first Circle of 2019 to discover what the latest trends in tourism website design, functionality and branding are. We will show examples from the best DMOs and invite you to bring your contribution and share the approach of your DMO.

During this upcoming Circle meet-up we will talk about the latest digital consumer trends and what we should expect from 2019. With an ever changing digital user scenario and the multiplication of consumer touchpoints, we will talk about conversational online research, personalisation of messages, voice-controlled assistants, etc. and we will investigate on their potential use in destination marketing.

Upcoming circle meet-ups

Curating Signature Destination Experiences

Experiences

15th November 2018 - 16:00 CET / 15:00 GMT

Join Nick, Michela & Laura, to discuss how DMOs are leading the way in curating signature destination experiences. We're kicking off by inviting destinations to share their approach and anecdotal contributions on their successes and failures.

We've been talking extensively about our vision for DMOs in the future and rethinking their roles as DxOs. In this meetup we’ll kick off the Experience Circle and explore what it means to be a DxO and hear from different destinations about the ways they're re-thinking and shaping the visitor experience.

Ways of interacting with Circles

In order to make these discussions as engaging and interactive as possible, we use the following tools to help things run smoothly.

Zoom

Join the online conference room via the link in your invitation and we’ll see you there. You’ll need a webcam and a microphone, but if you don’t have them that’s not an issue as there’s a chat option as well.

Mural

We think the best way to interact is by using our whiteboard, Mural. We’ll include the Circle outline before the call, with introductions to fellow experts and we’ll also have places for you to include your own thoughts and ideas. The best bit – we’ll share it with you afterwards for your own reference.

Slack

We appreciate that your time is precious, and sometimes 60 minutes just isn’t enough to get the most out of the topics that are import to you. After the Circle, we’ll continue the discussion on Slack channel. To join, just let us know and we’ll add you beforehand.

Ways of interacting with Circles

In order to make these discussions as engaging and interactive as possible, we use the following tools to help things run smoothly.

Zoom

Join the online conference room via the link in your invitation and we’ll see you there. You’ll need a webcam and a microphone, but if you don’t have them that’s not an issue as there’s a chat option as well.

Mural

We think the best way to interact is by using our whiteboard, Mural. We’ll include the Circle outline before the call, with introductions to fellow experts and we’ll also have places for you to include your own thoughts and ideas. The best bit – we’ll share it with you afterwards for your own reference.

Slack

We appreciate that your time is precious, and sometimes 60 minutes just isn’t enough to get the most out of the topics that are import to you. After the Circle, we’ll continue the discussion on Slack channel. To join, just let us know and we’ll add you beforehand.

Apply for Circles today

Step 1. Register

Tell us your details and we'll add you to our guest list.

Step 2. Join

Click to link on your calendar invite and welcome to our chatroom.

Step 3. Engage

Once the Circle has started you’ll be with other like-minded experts ready to participate.

Launchpad

Access to #DTTT Circles is included with our Launchpad membership.

As a Launchpad member, a range of exclusive benefits are available to you that aim to enrich and broaden your approach to your DMO strategy. These include:

Our previous Circles

Some things to think about for next time...

Take a look at our upcoming topics ran in exclusive member-only circles and apply to be part of the #DTTT community.

Whether you've been in a DMO for twenty years or you're newly joined, if you've got a passion for digital and would love to share your first-hand experiences with others in the community, there's a circle for you.

How are you using instagram as a part of your content plan?

What's your strategy for instagram? We're all using it but everybody takes a different approach. This is part of our Content Circle and will bring together social and content leads to share their experiences of trying different techniques on instagram and sharing experiences about what has and what hasn't worked for them over the years.

Discussing the future of the DMO website

A debate that has been circulating for the last five years at least, what is the future of the DMO website? Does it still hold relevance in today's omni-channel digital visitor funnel? If the consensus is yes, what do we know about the current trends in this space and how do we see the future destination website playing a role in the overall digital mix? These questions and more will be debated as part of the Future Trends Circle.

How are you reporting for success on social media Content?

Teams that have great results on social relentlessly monitor the performance of their content and look at what engages best with their followers. This topic is being posted as part of Content Circle. We'd love to know what's driving success for you and how you're monitoring, tracking and sharing the results of your social performance metrics.

Current state of data driven marketing

It's 2018 and GDPR comes into play. It has truly been a game changer for marketing as we've known it for the past ten years with visitor trust and their explicit permission to be part of your brand's conversation taking precedent. How is this impacting our digital strategies? How have teams had to rethink and re-adapt how user data is retained, tracked, and used in the marketing funnel? This circle is part of the Future Trends Circle and take a macro look at how recent changes are expected to reset data marketing as we know it.

How to build digital skills amongst your industry

We know that to really deliver a competitive brand we require our industry to be on top of their game when it comes to digital, just as much as we aim to be ourselves. So what's the right approach to supporting industry in developing their own skills set? We're hosting a roundtable exchange of ideas, knowledge and experience on this topic as part of our DxO Experience Circle, hearing from destinations working closely with to engage and support industry about their first hand experiences.

Future topics.

How are you using instagram as a part of your content plan?

What's your strategy for instagram? We're all using it but everybody takes a different approach. This is part of our Content Circle and will bring together social and content leads to share their experiences of trying different techniques on instagram and sharing experiences about what has and what hasn't worked for them over the years.

Discussing the future of the DMO website

A debate that has been circulating for the last five years at least, what is the future of the DMO website? Does it still hold relevance in today's omni-channel digital visitor funnel? If the consensus is yes, what do we know about the current trends in this space and how do we see the future destination website playing a role in the overall digital mix? These questions and more will be debated as part of the Future Trends Circle.

How are you reporting for success on social media Content?

Teams that have great results on social relentlessly monitor the performance of their content and look at what engages best with their followers. This topic is being posted as part of Content Circle. We'd love to know what's driving success for you and how you're monitoring, tracking and sharing the results of your social performance metrics.

Current state of data driven marketing

It's 2018 and GDPR comes into play. It has truly been a game changer for marketing as we've known it for the past ten years with visitor trust and their explicit permission to be part of your brand's conversation taking precedent. How is this impacting our digital strategies? How have teams had to rethink and re-adapt how user data is retained, tracked, and used in the marketing funnel? This circle is part of the Future Trends Circle and take a macro look at how recent changes are expected to reset data marketing as we know it.

How to build digital skills amongst your industry

We know that to really deliver a competitive brand we require our industry to be on top of their game when it comes to digital, just as much as we aim to be ourselves. So what's the right approach to supporting industry in developing their own skills set? We're hosting a roundtable exchange of ideas, knowledge and experience on this topic as part of our DxO Experience Circle, hearing from destinations working closely with to engage and support industry about their first hand experiences.

Who we are?

The Digital Tourism Think Tank is the name given to this initiative, which aims at providing thought leadership to the tourism industry in digital marketing best practice. This project was created by Nick Hall, Managing Director at
SE1 Media who has more than 10 years experience working in digital tourism marketing, both in the marketing sector and in Read More ...Contact Us