Public Relations Journal

Articles from Vol. 47, No. 11, November

Edward L. Bernays, Fellow, PRSA, is probably the oldest and most widely respected authority on public relations in the world. With publication of his 1923 book, Crystallizing Public Opinion, Bernays earned a special place in the history of the profession...

You're the public relations director at "Any" Memorial Hospital. The phone buzzes. It's the frantic voice of the hospital administrator, telling you that a baby is missing from the nursery -- taken from its mother's arms by a person posing as a staff...

Employees are taking over the workplace, and corporate communicators who don't abet the revolution may wind up keeping their jobs, but losing their budget and staff. Hierarchical structures are crumbling. The explicit, and even implicit, contracts...

"Communications are the single most important force in the successful management of a company." So stated James E. Burke, chairman, Partnership for a Drug-Free America, at a recent awards dinner. Formerly chairman and CEO of Johnson &amp; Johnson,...

A number of factors determine a corporation's culture. These include: a belief system that defines the company's purpose and values; employee educational programs (or the lack thereof); communications, both internal and external; management's leadership...

Traditionally, the CEO's communication efforts and the public relations function have focused on the external world. Internal publics were considered to be outside the public relations circle, usually the responsibility of the personnel or human resources...

Class begins at 8:30 a.m. sharp. The lesson for the day -- How To Improve Client Service -- is outlined in capital letters on the blackboard. The students, nine middle managers at Makovsky &amp; Company, Inc., huddle around a conference table, pens...

On the eve of Edward L. Bernays' 100th birthday, it seems appropriate to look back at some of the people and events that helped shape the field of public relations, particularly in the United States. Space does not permit a detailed exploration of...