Johanna McDowell

“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the […]

As one of South Africa’s foremost intermediary consultancies, the Independent Agency Search and Selection Company (IAS) specialises in match-making that produces an effective marketer-agency relationship that meets the current and future needs of both parties. “We are seeing a wave of restructuring for optimal B-BBEE compliance, as well as for the diversity the industry needs […]

SCOPEN Africa in conjunction with the IAS will be hosting two post-event masterclasses to provide news and feedback from the AdForum Worldwide Summit that took place in Amsterdam during the month of September. These masterclasses will focus on the Amsterdam AdForum highlights and other memorable moments from three days with 30 other international pitch consultants […]

SCOPEN Africa, Partner Johanna McDowell, CEO of the Independent Agency Search & Selection (IAS) company will be attending the AdForum Global Summit 2018 taking place in Amsterdam from 25 – 28th September. The AdForum Worldwide Summit is a program for search consultants and global agencies. This unique and highly focused event gathers the leading agency […]

AGENCY SCOPE South Africa 2017/2018 asked 217 marketers what type of agency they are currently working with to meet their communication needs. 51.5% of the respondents currently work with an integrated agency and 41.9% work with specialized agencies. When asked what kind of agency they would prefer to work with in the future, those figures […]

The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South […]

Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does […]

The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants. The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and […]

So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make […]