Launching new-gen IP offers up to 15 year life for these brands, says Ubisoft CEO

Long future predicted for Watch Dogs, The Division and more.

Ubisoft predicts up to a 15 year life for its new generation IPs such as Watch Dogs and The Division, founder and CEO Yves Guillemot has said.

The publisher has come out as a strong supporter of the PS4 and Xbox One, with a host of new properties including Watch Dogs, The Division and The Crew. There's also a relaunch of sorts for Rainbow Six in development.

"What I saw from the beginnings of this industry was, during those console shifts, there are lots of opportunities," Guillemot told the Ubisoft blog. "Each time a new console is coming, there are lots of opportunities to create new brands or new types of gameplay – to change the worlds players are spending their time in."

He added: "Each time a new console arrives, it gives us a chance to actually create new brands, or to push forward some of our legacy brands," Guillemot added. "That's why at Ubisoft, we have always been there early with the arrival of new consoles.

"Because after that, you have five or ten years with those brands – even 15 years for some of them."

Speaking about Watch Dogs, which sold four million copies in a week, Guillemot said: "That is tremendous for a new brand. It shows that people want something new. They want to experience new types of gameplay and new game worlds."