In the run-up to the grand finale of the ET Startup Awards 2017, your favourite newspaper presents a special series on the lessons that some of India's most celebrated entrepreneurs have learnt from their mentors

Prime is an annual subscription programme for free and faster delivery for Amazon's customers and was launched in India in July last year. The sales event will be exclusive to Prime members and will see big discounts and deals apart from new video content, Amit Agarwal, country head of Amazon India, told TOI.

The annual event hosted by the company in 12 countries including the US, the UK, Spain, Mexico, Japan, Italy, Germany, France, China, Canada, Belgium and Austria is being held in India for the first time.

Prime, which includes quick deliveries and a video service, was launched by Amazon in India in July 2016 and has helped it drive loyalty among high-value customers in its battle for market leadership against flipkart.

Third party logistics and courier firms estimate that Flipkart as a group, including fashion e-tailers Myntra and Jabong, is still a notch up shipping around 3,70,000 units daily while Amazon is likely to be clocking around 3,20,000 units