*Advertising

… marketing tools and services to help them with cross-channel campaigns. Earlier this year Street Fight surveyed over 200 managers and decision-makers at big companies in retail, financial services, and other industries about their local marketing and advertising. Aside from email marketing, which they deemed their most effective local tactic, they tended…

… Last week, Millennial Media acquired Nexage, one of the largest mobile ad exchanges and supply-side networks, in a deal valued at over $107 million. The acquisition gives the publicly-traded mobile advertising company an owned-and-operated programmatic exchange as marketers increasingly look for the real-time, data-driven, capabilities…

Mobile-advertising company Millennial Media said it has reached a deal to buy privately held advertising technology firm Nexage for $108 million as it looks to improve its capabilities in real-time ad markets.

… in the marketing and technology industries. Many in the technology industry credit Applied Semantics with the invention of context-based advertising online. Today, we’re seeing a revival in contextual services. How has the concept of context changed as the industry has shifted from a desktop to mobile devices? There is a tremendous analogue between these…

… It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least one hour planning for back-to-school shopping on mobile. These customers are performing…