3 thoughts on “149: How to Start and Market a Subscription Box Service”

I’ve thought about creating one of these subscription box services time and time again, but each time I shoot myself down because “everyone’s doing that” or alternatively “someone probably already used that idea”.

I thought it’s important to point out though, as of today 11/15/16, their Instagram account has 106K followers but their follower engagement is less than 1%.

Tends to mean that the followers were acquired through paid shout outs which accounts for such low engagement.

So, I’m not sure what the real story is.

It’s almost a “fake it” approach where they’ve built up the Instagram account by paying for shout outs to other Influencers. So then they could show the high number as social proof to vendors. But, if the vendors knew how to measure engagement from Instagram, then this would definitely prove to be a bad partnership.

Nick, Would love if you could always ask in your interviews, “How much money did it take to start each side hustle”.