The Jargon Handbook

Sponsored Content

Definition

The content used in sponsored content is an advertisement that is designed to blend in with the content around it--similar to native advertising. The big difference is that sponsored content is usually completely editorial.

In a Sentence

I was reading an article about social media marketing and realized at the end it was actually sponsored content for a marketing company available for hire.

Strategy

Definition

A strategy is a plan of action designed to acheive specific goals over a period of time.

In a Sentence

By taking into consideration the current market conditions of our client's industry, we were able to come up with a strategy to take full advantage of seasonal spikes in demand.