Tier I & II cities fuel growth for Dainik Bhaskar

Along with print, Dainik Bhaskar is strengthening its online presence. The company has websites in Hindi, English, Marathi and Gujarati languages.

Speaking with exchange4media, Gyan Gupta, CEO, Dainik Bhaskar Digital, said, “We create original content for web, covering varied domains – politics, entertainment and sports – keeping in mind the preferences of our readers. This has helped us move from being a mere news website to the largest content website.”

Digital readers mostly surf local news, entertainment and interesting news. For ensuring repeated visitors on the site there was constant updation of stories as well as generation of fresh content in consonance with users’ requirements. “This also helps us to debate, discuss and analyse events of national and international significance. It has played a key role in earning our users’ allegiance. For instance, we change the home page of our websites every six months and this done in agreement with the suggestions we get from our readers,” Gupta said.

Automobiles, gadgets and financial sectors are showing interest in advertising on the site.

Meanwhile, the organisation is planning to generate more and more original content. It claims to have witnessed 67 per cent growth in Tier I and II cities and 13 per cent growth in metropolitan cities.