News Tagged: Twitter

—A– Abandonment rateThe percentage of social customer service issues that are abandoned by customers without a resolution.AI Artificial intelligence, or AI, refers to intelligence exhibited by machines. For viable use cases of AI, check out our post 5 Practical (and Unpretentious) Ways AI Will Change Marketing by 2020. Algorithm A rules-based procedure for… read more >

Did you know HGI offer training courses on all things social media and SEO? We can help you gain your voice and be heard. Learn to achieve better brand awareness, improved customer service, deeper engagement, and broader reach. Understand your social media landscape and get to grips with the importance of content, social listening, influencers,… read more >

7 essential tips for Twitter that will help make your tweets ‘sing’ 1 – Tweet daily – a maximum of three tweets per day is advised. Keep tweets to a mix of industry news, product showcases, and links to online content. 2 – Retweet – keep an eye out for news by utilising such platforms from… read more >

Learn more about your audience Target the audiences more effectively Find and support new customers and affiliates Increase web traffic and search ranking Get content shared quicker than before Utilise advertising and generate new leads Provide customer service through social media Reposition existing content (press release/case studies) to a new audience Gain and influence other… read more >

Algorithm: The technology that a search engine uses to deliver results to a query. Search engines utilise several algorithms to deliver search results. Backlinks: A backlink is any link received by a web page; directory; or website. These back links bring traffic to a web page. Backlinks are an important element that most search engine… read more >

Hashtags have a firm place within the most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorising content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also enables… read more >

On the day that Twitter will go to market with a value of $2.2 billion, it’s interesting to note the comments of Mary Jo White, chair of the Securities and Exchange Commission in the United States. The Financial Times notes that Chair White questioned whether investors could understand a tech company’s size or future prospects… read more >

We are now heavily involved in social media activity on behalf of clients. In fact, this part of our business has grown considerably over the last three years as B2B organisations in the industrial, technical and IT sectors have woken up to the importance of social media. Once viewed as the reserve of large consumer… read more >