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Job Description for Executive Creative Director

Executive creative directors are employed primarily in the marketing and communications fields, and may work for consulting firms or directly for companies which need creative work done. These directors are often expected to come up with innovative ideas to further the success of their company and much of the work is done in the digital world, so advanced knowledge of the various platforms used in marketing will be required. These directors may be involved in creating promotional e-mails, websites, apps, video advertisements, and so on.

Skills pertaining to graphic design may be needed in order to create unique and attractive marketing material. This is generally an advanced position, so years of prior experience in a relevant field may be required by some employers. These directors also lead a creative team consisting of employees such as designers and developers, so the abilities to communicate well and motivate them on a regular basis are very important.

Executive creative directors must be able to encourage creativity in employees while ensuring that they are adhering to time constraints and the company's focus. It is also important to have extensive knowledge of all products offered by the company in order to design new products which correspond well to its image. Finally, these directors should constantly improve their own skills and stay up-to-date about developments in the field to stay ahead of the competition.

A bachelor’s degree in marketing or a similar field is generally required for this position, and a portfolio of past work may also be necessary.