Category: Marketing

Today I’m really excited to announce that for the first time I’m going to be launching my own affiliate program, for the website-template and marketing side of my business.

While I work with affiliates through ThemeShift (and really this was one of the main reasons that I decided to stop offering custom theme options here on this website, I’ve never directly done any affiliate marketing myself, so I’m very excited to be diving in!

How It Will Work: Affiliate Marketing Details

I’ll be offering the program through Peerfly, which will help me to take care of all of the custom link tracking and technical nitty gritty. When I say “help me take care of” it, I really mean that they do all of that, so I just need to get people to sign up.

I’ll be offering a CPA lead for getting prospective phone calls, at $15 per lead. We’ll start there and see how it goes, but since I tend to close roughly 1 in 10 prospective customers I talk with, and my average clients are a few hundred dollars, I figure it makes good business sense, right?

The service I’ll be providing is what I call custom template-based design. That means that I’ll use one of my many pre-established themes and templates as a starting point, but then work individually with the client to find the right fit and tailor the template to fit exactly the kind of site look and feel they’re wanting.

How I’m Scaling Up: Logistical Details

As many of you know, I’ve been toying with the idea of doing this for quite some time. The final kick came when I read this affiliate marketing review, and decided I could definitely make this work if I focus more on leveraging out-sourcers for a few small parts of the task.

I found a great list of the best Fiverr alternatives, and have a clear process where I can do the design, without having to worry about the individual coding into HTML/CSS for every single client.