Alumni Masterclass Series

The
Alumni Masterclass Series brings you
masterclasses led by top experts from Tilburg University and leading
organizations, providing you with in-depth knowledge on a
wide variety of business and societal related issues.

Investing in yourself and others

Dare to be challenged and acquire inspiration that will help you find solutions beyond your everyday work.

The Alumni Masterclasses in short

Start: Ongoing

Investment: € 175 per masterclass for alumni (€ 595 per masterclass for non-alumni)

Duration: 1 day

Location: Various

Why an Alumni Masterclass of Tilburg University?

Each masterclass has a practical approach and gives you insights that you can apply in your work immediately.

The masterclasses and workshops will be held in inspiring locations in the Netherlands.

All events will focus on knowledge transfer and sharing of relevant business and society related topics.
These topics are based on Tilburg University’s strategic themes: Empowering the Resilient
Society, Enhancing Health and Wellbeing, and Creating Value from Data.

Participating in our Alumni Masterclass Series is more than just an
investment in yourself. All profits go towards academic research and
scholarships. In this way you contribute to the lifelong growth of Tilburg University.

Alumni Masterclass Series

Organizations have more data than ever on their customers, but few can convert
them into actionable insights. In this masterclass, a team of faculty experts
from Tilburg University’s marketing department will help you bring these
numbers to life. They will cover the latest theories and best practices in
areas such as forecasting customer lifetime value, digital and mobile
marketing, and A/B testing. You will come away with how to develop data-driven
and managerially-relevant customer insights.

Next Generation Leadership – Prof. Freek Peters (FULL)

FULL - registration no longer possible | Date: 17 April 2018

Location: Tilburg University Campus

A
new era asks for different leaders. Technological, economical and
societal developments all have a big impact on how organizations operate
today. What does our increasingly turbulent, complex world require of
leaders? Which qualities are crucial for the leaders of the future?
During this masterclass, Professor Freek Peters goes through the latest
developments within the field of contextual leadership and shows what
this implicates for your organization.

Blockchain and other Distributed Ledgers - Prof. Eddy Vaassen

Date: 5 June 2018

Location: Tilburg University Campus

Professor Eddy Vaassen will
introduce you to the world of blockchain technology along with other types of
distributed ledgers, including private distributed ledgers and permissioned
public distributed ledgers, and illustrates these with various use cases. To help
you understand the functioning of this technology he discusses the basic
terminology of distributed ledgers, such as nodes, transaction validation, and
mining. After attending this masterclass, you will have a basic understanding
of distributed ledger technology and its potential use. This knowledge enables
you to identify relevant use cases in your own practice and indicate the
solutions blockchain and other distributed ledgers can offer.

Artificial Intelligence
- Prof. Eric Postma

Date: 3 July 2018

Location: Tilburg University Campus

Artificial intelligence (AI) is
one of the driving forces of today's economy. Recent developments in AI gave
rise to breakthroughs on a variety of tasks. Think about self-driving cars,
smart cameras, surveillance systems, robotic manufacturing, machine
translations and internet searches. The masterclass on artificial intelligence
from Professor Eric Postma provides an overview of the fundamentals of AI and
demonstrates the strengths and weaknesses of state-of-the-art AI systems.
Specifically, societal implications of AI will be discussed. Subsequently, you
will be challenged to create value out of AI for your own organization.

More information and program of the Artificial Intelligence Masterclass

Artificial Intelligence (AI) is one of the driving forces of today's
economy. Recent developments in AI gave rise to breakthroughs on a variety of
tasks. Think about self-driving cars, smart cameras, surveillance systems,
robotic manufacturing, machine translations, internet searches, and product
recommendations.

MASTERCLASS
OBJECTIVES

The
masterclass will update you on AI and its opportunities for your organization. You will:

Get an
overview of the technological fundamentals of AI.

Get a good
sense of the latest developments in AI, including strengths and weaknesses of state-of-the-art
AI systems.

Be challenged
to create value out of AI for your own organization.

Have the
opportunity to brainstorm with experts and other participants about the use of
AI in your organization.

WHAT MAKES THE MASTERCLASS UNIQUE?

Next to the technical fundamentals, the balance
between humans and intelligent machines, and societal implications of AI will
be highlighted.

Accessible explanations of the theoretical foundations
of state-of-the-art AI systems will be interchanged with practical assignments
so you have a first impression of what AI can do for your organization.

TiSEM
(Tilburg University) is de
# 1 school in The Netherlands in
economics & business according to Times Higher Education World Subject
Ranking. Worldwide it has a top position, surrounded by renowned institutes,
such as Harvard and Stanford (US) and Oxford and Cambridge (UK)

FOR WHOM?

The
masterclass is designed for those who are interested in AI, wonder how AI can
create value for their organization and are interested in how to set-up an AI
project. Participants should have a bachelor or academic background. The
masterclass is for participants from both profit and not-profit organisations.

Typical
participants are information managers, management,
directors, business analysts,
strategic advisers, supply chain and/or operations professional, marketing
specialists and finance professionals. Participants
do not need specific AI background knowledge. The training will dive quite
deeply into the topic of AI, but in an understandable way for non-technical
experts.

PROGRAM*

Module
1: Introduction to AI (online pre-readings and first part of the morning)

What is AI?

Historical overview of AI

The AI revolution

State-of-the-art in AI

Module
2 State-of-the-art Insights into AI

Recent developments
in AI

Purchasing or
outsourcing?

Strengths and weaknesses of state-of-the-art AI systems.

Practical cases:
(Preparations for) AI across a variety of industries.

Practical
cases: specific business models with AI

Module 3: AI in Practice

Practical issues in implementing AI, including people and platforms.

Practical assignment: Create value
out of AI for your own organization.

FACULTY

Prof.dr. Eric Postma is Professor
in Artificial Intelligence at Tilburg
University and at the Jheronimus Academy of
Data Science in ‘s-Hertogenbosch. He is specialised in image processing, signal processing, affective
computing, and deep learning. His best-known project is on the automatic
analysis of paintings by Van Gogh in close collaboration with the Van Gogh
Museum and the MoMa. Using advanced image analysis methods, Postma developed
systems for determining the author of artworks. Currently, he is focusing on
the analysis of human non-verbal behaviour (i.e., vocal and facial expressions)
to automatically infer various aspects of pictures and videos of humans.

DIDACTICAL APPROACH

Academic
insights and the use of various practical examples and assignments go hand in
hand in this masterclass. Participants are challenged to think about the
application of AI within their own (work) environment.

This
masterclass requires some pre-readings (which will take approximate one hour in
advance) in order to offer sufficient depth during the masterclass.

PRACTICALITIES

Length:
1 day

Time:
09.30 – 16.30

Investment:
EUR 175,- (alumni) / EUR 595,- (non-alumni)

Location:
Tilburg University Campus

Permanent Education hours (if applicable): 6 (incl. Pre-readings)

*subject
to change

Former masterclasses

Virtual, Mixed & Augmented Reality - Prof. Max Louwerse

Date: 6 March 2018

Location: DAF Technology Lab, Tilburg University Campus

During this masterclass, Professor Max Louwerse will update you on the
most recent, innovative applications of virtual, mixed and augmented reality.
In addition to this, you will get an introduction into measuring behavior in
virtual reality environments. Of course, you can best understand the
possibilities of virtual reality by trying it out yourself. Therefore, you will
experience first-hand how close it is to the real world by visiting the DAF
Technology Lab on campus and even by building simulations yourself!

Curious to find out more about
the masterclass Virtual, Mixed & Augmented Reality? Watch the video and let Professor Max Louwerse himself inform you further.

Best Practices in Alliance Management - Prof. Geert Duijsters

Date: 20 February 2018

Location: Faculty
Club, Tilburg University Campus

Strategic alliances can be
effective in times of turbulent environments and disruptive change. In
practice, however, many alliances fail. Why is that? And what are keys to
success? Building on 25 years of alliance research and practice, Professor
Geert Duijsters will discuss the best practices and pitfalls in the field.

Decision-making under uncertainty - Prof. Kuno Huisman

This masterclass has
reached the maximum number of participants.

Date: 28 November 2017

Location: ASML's
Experience Center, Veldhoven

Decision-making is often done
under time pressure and with limited research into possible alternatives. This
expert workshop gives you an introduction into the decision quality concept,
which was originally developed at Stanford University. This concept has proven
to be key for staff at ASML to successfully execute their company’s strategy.
Prof. Kuno Huisman, Director and Head of Decision Support at ASML, will give
hands-on practice in the effective framing of a decision and the generation of
alternatives.

Cyber Security for Corporates - Prof. Lokke Moerel

Date: 8 November 2017

Location: Dataplace, Utrecht
(Groenekan)

With Internet not being inhibited
by national borders, cyber security is a hot topic for organizations worldwide.
During this session, Professor Lokke Moerel, who teaches Global ICT Law at
Tilburg University, will update you on the importance and necessity of cyber
security for modern organizations. Professor Moerel is one of the world’s
best-known experts in data privacy and security. This masterclass is a great
opportunity to learn more about cyber security within a legal context.

What to do with your big data? - Prof. Hein Fleuren

This masterclass has
reached the maximum number of participants.

Date: 31 October 2017

Location: Tilburg
University Campus

Big
Data is big, so we all know. But, for many professionals it remains unclear
what big data’s potential could be for their industry. Professor Hein Fleuren
will update you on the possibilities and applications of big data in the field
of logistics. Take home key insights into how prescriptive modelling could
improve your organization and what needs to be done to achieve such
improvements.

Which masterclass(es) will you be attending?

Practical information Alumni Masterclass Series

Locations

The Masterclass Series for Alumni will be hosted at inspiring locations throughout the Netherlands, in Tilburg, ‘s-Hertogenbosch, Eindhoven and Utrecht.

Time schedule

Masterclasses for alumni will typically start at 9.30 hrs. and end by 16.30 hrs. with a networking drink. In case of a different time schedule, this will be clearly communicated.

Costs

To help alumni engage in lifelong learning, alumni pay a fee of € 175 per masterclass. Non-alumni pay € 595 per masterclass. The fee includes all course
materials and lunch.

Your profile

The masterclasses are open to all alumni of Tilburg University. Not an alumna/alumnus from Tilburg University, but interested to join
one or more masterclasses? The masterclasses are open to you as well.

Teaching methods

The masterclasses offer a combination of keynotes, lectures, workshops and discussions led by experts in the field. All sessions are characterized by a mix of theoretical and practical aspects of the subjects discussed.

Language

The masterclass Customer Insights
and Data-Driven Marketing will be taught in English. The language of the other
masterclasses depends on the attending participants. If everyone speaks Dutch,
the masterclass will be taught in Dutch. If not, the masterclass will be in
English.

General terms and conditions

Registration

You can register for this course only by filling out the online registration form on the website. You will immediately receive a digital confirmation. Your registration is complete if you have been admitted (for alumni this means: after your ANR has been checked) and have paid the course fee.

Course fee

The course fee is payable within 14 days after receipt of the invoice. No VAT is charged for this course.

Changes

Tilburg University reserves the right to change parts of the course in the event of unforeseen circumstances or recent developments. You will be informed of any changes as soon as possible.

Cancellation

Cancellation by a course participant needs to take place in writing. If you cancel in writing not later than four weeks before the first course day, the course fee will be refunded. Tilburg University reserves the right to cancel the course if an insufficient number of participants have registered.

Evaluation

After every course day, the course participants will be given an evaluation form. It is very important for the further development of the post-academic courses to receive the course participants’ feedback through these evaluation forms. The information obtained will be used as much as possible in organizing and designing future courses.

Complaints

The course participant can report any complaints to Tilburg University in writing. The complaint needs to be described in detail. Complaints do not suspend the obligation to pay the course fee. If the complaint is upheld by Tilburg University, the course participant will receive a reduction of the course fee.

Contact us

If you require more information about the Alumni Masterclass Series, please feel free to contact us: