A company that aims to make developing child privacy-certified apps easier has received a cash injection of close to three quarters of a million dollars.

Dynepic has secured $675,000 in recent funding in order to propel the development of its PlayPortal platform, one that aims to provide safe access for children to the online world.

The financing was delivered through the Techstars Building programme, a seed accelerator that provides entrepreneurs with market exposure and access to financial resourcing. Participating in the round are Good Growth Capital, Black Lab Sports, Charleston Angel Partners and Techstars.

To date, Dynepic – a company founded by the smart and tech toy inventor, Krissa Watry – has secured $1.5 million.

“We are honoured to bring these well-respected investor groups into the Dynepic family to help us grow and influence the way families play and connect through technology,” said Watry.

The funding will now be used to marketing and engineering to expand the PlayPortal platform and grow its developer community of innovators, toy makers and brands that look to extend their connected products.

Dynepic now offers PlayPortal platform software development kits backed by a kid-safe and secure family network. The solution allows developers to achieve instant COPPA (Children’s Online Privacy Protection Act) compliance with the highest level of verifiable parental consent for their apps, games and connected devices.

Failure to comply with COPPA guidelines can result in considerable fines and legal consequences.

“As a smart toy inventor myself, I know all too well the challenges of trying to understand and meet the child privacy laws,” continued Watry. “There was no easy solution, so we decided to build one.

“Today, PlayPortal is the only child privacy-certified platform with the tools that help protect developers creating apps for kids under the age of 13.”

Targeting Generation Z - made up of over 73 million people in the US alone, the smart toys, apps and games segment generates $44 billion in annual spending, while an estimated 75 per cent of the under 13 market owns its own smart device.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.