EA: Battlefield 4 UI is a big point of focus for us

The UI of Battlefield 3 has been under the HATE radar of almost all gamers. We heard many reports of it been slow, glitchy, and ugly. EA has confirmed that development team are taking these complaints about UI very seriously, and this feature will be one of the big focus for them in Battlefield 4.
(Battlefield 4, PC, PS3, Xbox 360)