Welcome to the second eGuide in the “Power of HOW” series. This 50 page publication explains and demonstrates how you can best promote and sell the destination you specialize in and for those who do not yet promote a niche destination, how to select one. Find out what a destination is, learn the Power of Three model, review the argument to go “All Purpose” as opposed to “Niche” and much more. Included in this eGuide is a list of continents, countries and world wonders (current, recent past and in antiquity) to help you generate ideas, themes and plans that will boost your sales of your chosen destination. This eGuide includes a one-hour coaching session with the author.

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