It’s a fantastic premise isn’t it? A wonder product that addresses ten (yes 10) of men’s most common grooming needs, including hydration, shine control, pore reduction, skin brightening and skin firming. Sure, Sisley had a go at it a while back with their Sisleyum multi-functional product for men but at £150 it remains beyond the reach of the majority of men and it barely scratched the surface of the myriad of men’s skincare needs.

The new Lab Series BB Tinter Moisturizer is a more reasonable £32 and is clearly the future of men’s skincare – a one-stop-shop for great looking skin. With one eye on anti-ageing and sun protection it even packs a hefty SPF35 sunscreen and also contains a skin-perfecting pigment that cleverly adjusts to your own natural skintone. The catch? Well, there is one and, remarkably, it’s one that few reviewers seem to have picked up on – namely that it is blighted by that familiar sunscreen smell.

In fact, on applying it I was immediately reminded of the SkinCeuticals Sheer Mineral UV Defense I used on my face during the hottest days of last summer – a product that’s top-notch but has an odour I associate with beaches and sun loungers rather than a day at the office. Get the BB in your eyes and it’ll sting like a sunscreen too (hence the irritation warning on the packaging).

Don’t get me wrong – these are small criticisms and maybe I’m a little on the fussy side. At the end of the day this is a product very much leading the way in men’s skincare from a company also very much at the forefront of helping men look their absolute best. As a cure-all product it’s close to perfection. Frustrating so.