Future Lionshttp://www.adweek.com/taxonomy/term/15897/all
enUber First Aid and Snapchat Snaphelp Among Winning Ideas From AKQA's Future Lionshttp://www.adweek.com/news/advertising-branding/uber-first-aid-and-snapchat-snaphelp-among-winning-ideas-akqas-future-lions-165546
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/uber-first-aid-hed-2015.jpg"> <p>
CANNES, France&mdash;Training Uber drivers in first aid and getting Snapchat to connect bullied teens with counselors are two of the five winning campaigns at this year&#39;s Future Lions student ad contest, sponsored by AKQA.</p>
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Google, Heineken and the WWF were the brands chosen by the three other winners, as this year&#39;s students were again challenged to connect an audience of their choosing to a product or service from a global brand in a way that wasn&#39;t possible three years ago. This year&#39;s specific theme was &quot;Make Your Move,&quot; urging students to think ahead and create ideas that shape the future.</p>
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Check out all five winners here:</p>
<p>
<strong>1) Entry Title: chromebook_type</strong><br />
Brand: Google<br />
Team: Elton Rhee, Ludvig Pehrson and Louis Meyer<br />
School: Miami Ad School, San Francisco and Europe<br />
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/125654345?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe><br />
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<em>Summary: Google recently invested in SpaceX&#39;s ambitious plans to deliver microsatellites across the globe and provide internet to remote areas of the world. But a quarter of the world&#39;s population lacks electricity, meaning they still can&#39;t access the internet. The chromebook_Type laptop would bring us one step closer to a world where knowledge is accessible to everyone, everywhere. Every key on the computer&#39;s keyboard is installed with a Piezo-Electric nanogenerator that harvests energy from the pressure of typing, making it a completely self-powered laptop.</em></p>
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<strong>2) Entry Title: SafeStamp</strong><br />
Brand: Heineken International<br />
Team: Divya Seshadri and Meghan D. O&#39;Neill<br />
School: Miami Ad School, San Francisco<br />
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/125619482?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe><br />
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<em>Summary: After a few drinks, people tend to feel invincible &ndash; and tend to believe they&#39;re more sober than they actually are. So instead of a traditional wristband or ink stamp when patrons enter bars or clubs, they&#39;ll get a Safe Stamp to ensure they know when they&#39;re not sober enough to drive. The SafeStamp is a flat microchip capable of measuring blood alcohol levels that sticks to the skin using temporary tattoo paper, and glows blue when it reaches the legal driving limit.</em></p>
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<strong>3) Entry Title: UberFIRST-AID</strong><br />
Brand: Uber<br />
Team: Andrea Raia, Andrea Zanino, Pierpaolo Bivio and Francesco Sguinzi<br />
School: Fondazione Accademia di Comunicazione, Italy<br />
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/125247473?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe><br />
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<em>Summary: In large cities, the average response time for emergency services is more than seven minutes &ndash; which can be the difference between life and death. With the rapid growth of Uber fleets in major cities, Uber cars can arrive at a person&#39;s location in about three minutes. This program would provide Uber drivers with certified first aid training and equip them with lifesaving first aid kits. When 911 receives a medical emergency, the closest Uber car is notified. Once at the scene, the driver can provide first aid until the ambulance arrives.</em></p>
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<strong>4) Entry Title: Snaphelp</strong><br />
Brand: Snapchat<br />
Team: Yusol Shim<br />
School: KyungHee University, Bigant Academy, South Korea<br />
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/130300395?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe><br />
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<em>Summary: Bullying is a serious problem that can lead to depression and suicide, and young victims are often too intimidated to tell their parents or school authorities. Snapchat could offer a secure and accessible platform to help bullied children. Snaphelp connects children with professional counselors on Snapchat, allowing them to speak freely about their situations and get the help and guidance they need.</em></p>
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<strong>5) Entry Title: Treeprint</strong><br />
Brand: World Wide Fund for Nature (WWF)<br />
Team: Cheryl Seah Su Yin<br />
School: LASALLE College of the Arts, Singapore<br />
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/131163486?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe><br />
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<em>Summary: Rainforests are an important wildlife habitat, and deforestation is having a significant impact on animal populations. To inspire a human connection, the Treeprint app would use the iPhone&#39;s fingerprint sensors to match users to the tree whose rings most closely resemble their fingerprint using the International Tree Ring Databank. The app provides detailed information about the unique tree including location, deforestation threats, and wildlife that call it home. Users can donate to WWF seamlessly using their Apple ID.</em></p>
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&quot;The up-and-coming generation has unprecedented power to shape the future, as this year&#39;s Future Lions winners demonstrate,&quot; said Rei Inamoto, AKQA chief creative officer. &quot;These students boldly made their move with ideas that have limitless potential for both brands and the public.&quot;</p>
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For the second straight year, the Berghs School of Communication was named school of the year with more shortlisted finalists than any other.</p>
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This is the 10th year of the Future Lions. More than 1,800 students from 60 countries participated. Entries are judged by AKQA&#39;s Future Lions Council and guest judges from Google, which co-sponsors the contest.<br />
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<img src="http://www.adweek.com/files/2015_Jun/future-lion-winners.jpg" width="652" /></p>
Advertising & BrandingCannesFuture LionsCreativeTim Nudd165546 at http://www.adweek.comSee the Year's Best Student Work for Google, Apple, Ben & Jerry's and Morehttp://www.adweek.com/news/advertising-branding/see-years-best-student-work-google-apple-ben-jerrys-and-more-158401
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/google-gesture-final-hed-2014.png"> <p>
CANNES, France&mdash;A Google app that translates sign language into speech was among the forward-thinking student ideas honored at the Future Lions competition here today, sponsored by AKQA.</p>
<p>
Now in its ninth year, the Future Lions challenges students to come up with ideas that weren&#39;t possible five years ago, for a brand of their choosing. This year&#39;s theme, &quot;Rise,&quot; encouraged students to ascend to greatness and create the future.</p>
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Check out the five winners below.</p>
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We also have <a href="/node/158403">an interview with Rei Inamoto,</a> AKQA&#39;s chief creative officer, about the Future Lions contest.</p>
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<strong>&nbsp;<br />
&bull; Google Gesture for Google</strong><br />
By David Svedenstr&ouml;m, Ludwig Hallstensson and August &Ouml;stberg<br />
Berghs School of Communication in Stockholm, Sweden</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/97528184?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; Donate By Update for Apple + Product (RED)</strong><br />
By Tim Blaney Davidson and Batisan Lievers<br />
Willem de Kooning Academy Rotterdam in Rotterdam, Netherlands</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/92444372?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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<strong>&nbsp;<br />
&bull; Do Zero For Climate Change for Ben &amp; Jerry&#39;s</strong><br />
By Fabian Lakander, Pia Hansson N&auml;slund, Afshin Piran, Sebastian Sandberg and Linda Kraft<br />
Berghs School of Communication in Stockholm, Sweden</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/89463659?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; HEARt Me for the Children&#39;s Heart Foundation</strong><br />
By Anne Walde and Nicole Schurz<br />
Miami Ad School of Europe</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/92441595?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; Passion is Power for IBM</strong><br />
By Adam Radi and Mathias Trads<br />
School of Communication Art 2.0 in London</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/92664016?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&quot;This year&#39;s Future Lions competition had the most forward-thinking and daring ideas to date,&quot; said Rei Inamoto, AKQA&#39;s chief creative officer. &quot;We were blown away by the caliber of submissions and the winning teams rose to the challenge by providing concepts that not only inspire marketers, but help brands connect with their consumers in a way that has never been seen before.&quot;</p>
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Entries were judged by AKQA&#39;s Future Lions Council: Inamoto, Stephen Clements, Brendan DiBona, Duan Evans, James Hilton, Ben Jones, Peter Lund, Rob McIntosh, Nick Turner, Johan Vakidis. Guest judges from sponsor Google also took part.</p>
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<img src="/files/imagecache/node-blog/future-lions-1.png" /></p>
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<img src="/files/imagecache/node-blog/future-lions-2.png" /></p>
Advertising & BrandingCannesFuture LionsCreativeTim Nudd158401 at http://www.adweek.com3 Secrets to Being the Next Great Creative at Canneshttp://www.adweek.com/news/advertising-branding/3-secrets-being-next-great-creative-cannes-158403
David Griner<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/rei-future-lions-hed-2014.jpg"> <p>
CANNES, France&mdash;Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world&#39;s best student work to be honored at Cannes.</p>
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As leader of the Future Lions selection process and AKQA&#39;s creative chief, Inamoto said his team slowly began to find a recurring set of themes that defined those ideas that truly deserved to be honored on a global stage.</p>
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&quot;We literally get hundreds, almost a couple thousand entries from these students from around the world,&quot; Inamato told Adweek this week at Cannes, &quot;and you have to filter down to the final five best ideas.&quot;&nbsp;</p>
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<a href="adweek.com/news/advertising-branding/see-years-best-student-work-google-apple-ben-jerrys-and-more-158401">The five winners were announced today</a>, so we asked Inamoto to share his thoughts on which factors defined the best work in such a large pool of submissions.</p>
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Inamoto said he identified three key aspects that winning campaigns needed to achieve:</p>
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<strong>1. Keep it simple. </strong>Inamoto said an idea that&#39;s too complex to understand quickly will rarely gain traction in a social media world with little patience.</p>
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<strong>2. Potential for scale. </strong>Inamoto believes too many high-profile creative ideas are practically fictional when you look at what it would take to implement them on any sort of large scale.</p>
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&quot;We questioned some of these ideas: &#39;Is this really possible?&#39; We&#39;re not trying to make a sci-fi story here. We want something that can be executed in a reasonable amount of time in the near future.&quot;</p>
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<strong>3. Create a contribution to the business and the world. </strong>Today&#39;s best marketing ideas have clear benefit for the client but also clear benefits for the world or society.&nbsp;</p>
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One of Inamoto&#39;s favorite picks in this year&#39;s Future Lions was &quot;Do Zero for Climate Change for Ben &amp; Jerry&#39;s,&quot; which he said is a perfect example of a client-oriented project that could have a lasting impact on the environment.&nbsp;</p>
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&quot;I just love the fact that even students can tackle, on behalf of a brand, a problem so large it affects literally every human being on the planet.&quot;</p>
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Be sure to check out <a href="http://adweek.com/news/advertising-branding/see-years-best-student-work-google-apple-ben-jerrys-and-more-158401">each of the five winners in this year&#39;s Future Lions.</a></p>
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Advertising & BrandingAkqaCannesEnvironmentFuture LionsRei InamotoDavid GrinerWed, 18 Jun 2014 14:11:11 +0000158403 at http://www.adweek.comAKQA Picks Its 5 Winners for the 2013 Future Lionshttp://www.adweek.com/news/advertising-branding/akqa-picks-its-5-winners-2013-future-lions-150511
Tim Nudd<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/future-lions-hed-2013.jpg"> <p>
CANNES, France&mdash;Student teams from the U.S., U.K., Japan and Germany picked up Future Lions from AKQA at the Cannes Lions festival here today.</p>
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You can see all the winners below. The Future Lions celebrate forward-thinking ideas for brands without media, technology or audience constraints.</p>
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&quot;Future Lions, in its eighth year, has yet again showcased five incredible ideas that inspire and impress,&quot; said James Hilton, co-founder and chief creative officer of AKQA. &quot;Throughout all the entries submitted, we saw a clear desire to provide tangible benefit to the audience. By applying technology and creative thinking to a range of problems, Future Lions 2013 winners have demonstrated the power and impact brands can have when they make people&#39;s lives better.&quot;</p>
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&quot;I&#39;ve been blown away by standard of the finalists for this year&#39;s Future Lions,&quot; added Andrew Diprose, art director at Wired, a Future Lions partner.</p>
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Diprose also gave out the School of the Year trophy, recognizing the individual school with the greatest number of shortlisted finalists&mdash;which was Miami Ad School Europe in Hamburg, Germany, for the third straight year.</p>
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This year&#39;s entries were judged by AKQA&#39;s Creative Council: Brendan DiBona, Duan Evans, James Hilton, Johan Vakidis, Nick Turner and Rei Inamoto, as well as other guest judges.</p>
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Here are the five winners:</p>
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&bull; <strong>&quot;Awaken by Amazon&quot;</strong><br />
Konomi Tashiro of Tokyo Institute of Technology, Tatsuki Tatara, Kenji Shimo and Taichi Nihei of Keio University, and Tomoki Hayashida of Waseda University, all in Japan.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/64833627?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; <strong>&quot;Editorialist&quot;</strong><br />
Alexander Norling and Sara Uhelski of Miami Ad School in San Francisco.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/63472827?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; <strong>&quot;The Pebble: Sense Danger&quot;</strong><br />
Thomas Bender and Thomas Corcoran of School of Communication Arts 2.0 in the U.K.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/64860956?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; <strong>&quot;Keepit&quot;</strong><br />
Alejandro Ladeveze and Caroline Escobar of Miami Ad School in Hamburg, Germany.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/61489689?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
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&bull; <strong>&quot;IBM Project Accel&quot;</strong><br />
Jarrett Jamison and Verenice Lopez of The Creative Circus in the U.S.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" mozallowfullscreen="" src="http://player.vimeo.com/video/57295627?title=0&amp;byline=0&amp;portrait=0&amp;color=9a9a9a" webkitallowfullscreen="" width="652"></iframe></p>
Advertising & BrandingFuture LionsThu, 20 Jun 2013 16:00:02 +0000Tim Nudd