Apple nabs an Emmy, honored for tear-jerker holiday ad

The company nabbed an Emmy for "Outstanding Commercial" this weekend for an ad that featured a misunderstood teen.

The winning ad, from the 2013 holiday season, shows a boy who is on his smartphone non-stop during his family's Christmas festivities. But he's not ignoring his kin -- he is actually focusing in on them to create a video that shows sweet and funny family moments. The commercial was created by ad agency TBWA\Media Arts Lab and directed by Park Pictures' Lance Acord.

The honor was given out by the Academy of Television Arts and Sciences as part of its Creative Arts Emmy Awards.

Here's a look at the other Creative Arts commercial nominees:

Budweiser's "Puppy Love:" A 10-week-old dog befriends the Clydesdale next door and they end up sharing a special bond. (Ad agency: Anomaly. Director: RSA's Jake Scott)

Budweiser's "Hero's Welcome:" U.S. soldier Lt. Chuck Nadd returns home from from Afghanistan to a surprise homecoming parade, complete with family, friends and the Budweiser Clydesdales. (Ad agency: Anomaly. Director: HSI's The Malloys)

A homecoming one soldier will never forget.

Nike's "Possibilities:" This action-packed ad shows athletes taking on tougher and tougher challenges, such as going from riding a bike to riding a rhino. In some cases, the athletes end up going head to head with pro athletes, such as Serena Williams and LeBron James. (Ad agency: Wieden+Kennedy, Portland. Director: MJZ's Nicolai Fuglsig)

This Nike “Possibilities" ad was nominated for an Emmy.

GE's "Childlike Imagination:" A daughter of a GE worker describes how she imagines her mother's job. In her description, her mom's duties include making airplanes that can talk and creating trains that are friends with trees. (Ad agency: BBDO New York. Director: MJZ's Dante Ariola)