Ideal Identity Refresh

As Carolyn assessed the typography in Ideal’s decades-old logo, she pointed out technical inconsistencies in weight and scale. She also tactfully pointed out that shapes in the original logo — the letter a in particular — gave the logo a dated look.

The end result? Both the refreshed corporate logo and the 30th anniversary logo respect the heritage of the original logo yet offer a decidedly updated look.

In addition to providing vector files of the logos, Carolyn created a two-page cheat sheet for Ideal’s on-staff designers to reference when using the new artwork.

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