Motorola’s end game: full customisation, two days shipping and big Texas factory

The Moto X is the bastion of Motorola’s future and at Fort Worth, Texas facility’s dedication ceremony yesterday CEO Dennis Woodside and other notable faces from Motorola planned out the future for the company.

Since the buyout in 2011 by Google, for $12.5 billion, Motorola has spewed out Verizon Droid devices and some ugly smartphones that look half-worked, then the Moto X happened and it has pushed Motorola on a new course.

At the event yesterday, Motorola planned its end game, basically the concept everyone wanted from the Moto X in the first place. The company wants to continue pushing to the US with manufacturing and assembling and change the limits of customisation.

Imagine a smartphone designed from the ground up by the user, using the Moto Maker tool to add a dual or quad-core processor, 1 or 2GB of RAM, 32 or 128GB of internal storage, a 4.5 or 5.5-inch screen, alongside the many color customisations already available.

This is the plan for Motorola in the coming years – and it should all come from the US. The company also plans to make shipping speeds faster, despite the Moto Maker currently only available on AT&T, to around 2 days shipping to US citizens, it is already shipping 100,000 units per week.

Alongside this super-customisable smartphone, reminding us of a new video, Motorola wants to make sure the world gets access to the smartphone and talks of how the Fort Worth, Texas factory can be expanded to make new improvements to Motorola.

Motorola also has plans for the software inside the Moto X, looking into expanding features like Active Display to offer more notifications and notifications from third party apps.

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