Grant Crawford Watson LLP

Crafting a brand to position and support an established family law firm as it expands.

An established law firm that was preparing to enter a new era, Grant Crawford Watson LLP retained CASCO to create a new brand identity for its relaunch in 2017. A carefully crafted positioning strategy places the firm in a tier associated with exclusivity and high levels of service. With three experienced lawyers at the helm, the new firm's visual identity is intended to convey a convergence of expertise. It incorporates a graphic device composed of fine lines, representing the different yet complementary perspectives that each professional brings. The stationery set was produced using letterpress techniques, a tactile marker of attention to detail. Clean and easy to navigate, the website brings the new firm to life with vivid professional photography.