Well, it’s that time of year again and I’m not talking about the Super Bowl. I’m referring to that time of year when everyone’s wondering what’s Samsung got under their sleeve now? Check out the teaser below where Paul Rudd and Seth Rogen, two of Hollywood’s funniest comedians team up to bring you this year’s Super Bowl ad for Samsung’s “Next Big Thing“.

Dubbed “The Big Game”, this multi-million dollar spot will air at half time for this year’s kick-off between the San Francisco “50 minus 1ers” and the Baltimore “Blackbirds.” Who? Yeah, it’s gotten a little nuts but check out the video of the teaser below and it’ll all make sense. And as usual, in typical Samsung style, our curiosity is peaked once more as we’re dying to know what the mega smartphone manufacturer is going to showcase. Here’s to being patient for the day to arrive and if history has any indication, we’re sure they’ll take a little bite out of Apple during the air. I’m really looking forward to that. Samsung has proven before their ads can be effective with the launch of the Galaxy S III and Note/Note II devices. Not only were people walking around saying “dude, you’re a Barista” for months, but it’s definitely swayed many towards the larger screen when push came to shove. I think the numbers can attest to that. Read more