With titles in my repertoire like “Interactive Communications Strategist” and “Social and Digital Brand Manager,” you can imagine I have heard this question a lot over the years. It doesn’t always have an easy answer. Arguably, these titles are a little ambiguous. I’ll give you that. But here’s the kicker… what I am doing at work today may be drastically different in 6 months time.

Why?

Because marketing in the emerging media landscape is constantly changing.