Bite-Size Marketing: The 6-Second Video Ad

Some longer pre-roll ads are skippable: you can skip the ad after watching it for 5 seconds. And most people do skip them. If you’re an advertiser, a bumper ad helps you beat this problem: the ad is so short, it’s skip-proof.

For best results, Google Creative Director Ben Jones suggests having a simple message and taking enough time to create context for the viewer.