Our mission and vision

We make selling flowers and plants profitable for our customers, so that more and more people can then enjoy their beauty at home, work and leisure.

Partner in your flourishing business
With markets changing, we innovate to help our customers stay ahead and grow their business. We are extending our role as an active, forward-thinking partner to our customers, and focusing on customers who fit that strategy. Our ultimate goal? To be the go-to partner for retailers, flower shops and wholesalers who believe in working together for shared commercial success. Join us.

Controlled expansion
We want to grow. But we aim to do that by working with selected partners that fit our strategy. And we fit theirs. Working together, we want to be the leading partner for high-quality florists, retail chains and wholesalers. Not the cheapest, but the best at a fair price.

Find out more?
If you want to know more about the Verdel mission or any other aspect of our business, please do get in touch.