A YouTube institution, ‘unboxing’ is making its way to Snapchat

by Yuyu Chen

Unboxing videos – that show people unwrapping product packages for the first time as they analyze content details – have been a popular content format on YouTube, especially during holiday season. Now, unboxing is making its way to Snapchat, as well. “Today we’re unboxing the new Yeezy Boost 750s on Snapchat,” GQ Magazine tweeted on Wednesday night.Read the full article