Incorporating new thinking into brand communication

We Are All Personal Brands. Sort Of…

Few professions seem to enjoy self abuse more than advertising and marketing. Our ingrained habit of coining pseudo-scientific catchphrases in hopes of increasing the perception of this as a serious business only adds fuel to that fire.

To wit: the notion of” personal branding.” We have no intention of jumping into that blackhole. Suffice it to say that the intended effect of this post on the Fetrow Ryan personal brand amounts to nothing more than “hey, those guys like to laugh too.”

Of course, if you want to assume we are manic about staying abreast of pop culture and filmed content, that would also be fine. Enjoy, won’t you?