Image source: InstagramMetro Shoes, the Indian fashion footwear retailer, has appointed Bollywood stars Katrina Kaif and Siddharth Malhotra as their new brand ambassadors. The actors will endorse Metro Shoes’ stylish footwear range as the brand looks to strengthen its position as the country’s fashion footwear.

Metro Shoes will be running print, digital and outdoor campaigns featuring Kaif and Malhotra. It will spend around Rs 25 crore on the new endorsement deals and campaign.

Farah Malik, CEO & MD, Metro Shoes, said, “We are delighted to have Katrina Kaif and Siddharth Malhotra representing Metro Shoes. They are the perfect embodiment of what we stand for – distinctive style with a confident and a sparkling personality.”

Malik added that the company’s new campaign aims to be a strong fashion-forward statement, represented by trendsetters Katrina and Siddharth.

As part of the brand association, Katrina and Siddharth will feature in Metro Shoes’ latest brand campaign to be released on September 28, ahead of the festive season.