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User interface design is no longer only about making apps usable and websites look pretty. Everyday you touch, tap, swipe, and click hundreds of interfaces that were carefully crafted with you in mind. Every interface is a potential experiment in persuading you to take certain actions or conform to prescribed behavior. While you're usually cognizant of technology that attempts to modify your habits or change your behavior, there are an increasing number of products that are not behavior-changing technologies per se, but they have begun employing tactics on a micro-level to influence you and generally go unnoticed without your awareness. Through persuasive design, designers are building interfaces to meet business goals - goals that may not be aligned with your needs as a user. This presentation is a practical deep dive on design tactics that harness the power of user persuasion in their products. Designers, product managers, and marketers: this one's for you.
Matt Danna
Head of Product, Fullscreen

Matt Danna

Matt Danna is the Vice President of Product at Fullscreen, a global media company that builds technology to power the creation and sharing of video with the connected generation. Before joining Fullscreen, Matt worked at deviantART, where he did everything from software engineering to product design. Passionately curious about the intersection between design, technology, and business, he found his home in product management.