I'm having the same dilemma. My product is a game/toy for Children. I doubt think it really fits in the board games category though. I was thinking of putting it in the Product Design category instead.

How much does category matter to backers?

And is it possible to drop it straight into the Children's category?

Thanks in advance for the help and best of luck to all the hard working project makers and ask the awesome enthusiastic backers.

I placed my product in the Product Design category because those campaigns appeared to have higher pledges. I don't know if that makes any difference because ultimately it is up to you to attract backers.

I think the category can matter if you're trying to stand out in that category as one of the top projects in the marketplace, like Design. In terms of smaller categories, I think it comes down to the psychology of the backers. The type of person looking at small batch is going to be different than vegan. Honestly, I don't know that market, but that's something to consider.

Overall, I haven't found the subcategories to be a huge role in the project, but that's just my aggregate experience. You can use the ranking though as a selling point.

For example, let's say you're the top in the vegan category, but you're not getting any pledges as a result of being the top in that category.

You can still use that as a "social proof" component to say, "We're #1 in the vegan category out of X projects!!!"

The announcement of that fact might drive more interest than actually being there. A subtle art haha.

It's kind of how like being a bestselling author might not make you much money, but the status can gain attention and credibility, which can then make you a lot of money in other ways.

Sal

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