FUN FACT: Business Insider Is Now Bigger Than Yahoo Was When It Went Public

In case you want a vivid example of how the Wall Street and tech
worlds have changed in the past couple of decades...

Business
Insider is now a much bigger company than 1990s Internet
behemoth Yahoo, Inc.
was when it went public.

And so are hundreds of other tech and media companies that are
still private companies and probably always will be.

Yahoo! went public on April 17th, 1996.

The stock exploded, naturally, soaring from an IPO price of $13 a
share to $45 and then closing for the day at $33. This gave
Yahoo! an $850 million market value.

The most stunning aspect of the Yahoo! IPO, of course, was how
young the company was. When it went public, it was only about 13
months old.

And in terms of financial performance, Yahoo was a veritable
infant:

The company had generated only $1.4 million of revenue in 1995,
the year before it went public. And the company's revenue in the
quarter of the IPO--the first quarter of 1996--was only $1.7
million.

For comparison, Business Insider generated about $10 million of
revenue last year.

But a company our size wouldn't even think of going public today,
let alone a company the size that Yahoo and other seminal
Internet companies were back in 1996. It would just be too
expensive and too much of a headache.

The truth, unfortunately, is that only masochistic companies
would ever go public today, unless they're so massive, mature,
and boring that most of the early opportunity has already been
wrung out of them. The public market and media have become so
hostile to high-risk, high-reward investments like Yahoo! that
companies that go public are just setting themselves up for abuse
and misery. It also now costs a fortune to go public and be
public, in part because of the millions of dollars of accounting,
compliance, and legal fees you have to pay to fend off the
inevitable barrage of lawsuits you'll be hit with the moment your
stock opens. So no company that can avoid going public would ever
go public today.

This, by the way, is a bummer.

Because no young companies go public, even aggressive investors
who want to accept the risks of investing in them are deprived of
the opportunity to do so. And promising young companies can no
longer raise money from these investors to fund aggressive
investment and growth.

The tech industry has worked around this problem by developing a
huge market for private investment--late-stage venture capital
firms, private-equity firms, etc. And that's a perfectly easy way
for growing companies to raise capital. (That's how we've raised
capital, for example.)

But this market still has more "friction" than our IPO market
once did. And it's harder for aggressive investors to find
promising early-stage companies to invest in.

And that's a shame.

Not just for emerging high-risk high-reward companies--for
aggressive investors as well.

Yahoo, of course, was an extraordinary success story--one of the
fastest growing media companies in history. Those who bet on
Yahoo! back in 1996 made more than 50X their money over the next
three years (and then lost most of it again if they hung on too
long).

Few of today's private companies will grow at anything like the
rates Yahoo did in the late 1990s (we certainly won't), and the
return on investment on these companies will likely be much
lower.

But when those of us who were around back in the mid-1990s
reflect on the excitement around the developing industry and
public markets at that time, it's hard not to feel like we've all
lost something.

Yes, there are fewer opportunities now for public market
investors to be stupid and buy stocks that are too risky for them
and that they have no business buying. (Although, as Facebook's
IPO illustrates, even waiting until companies are mature won't
stop this from happening).

But there are also fewer opportunities for those who
want to make speculative investments and are grown-up
enough to accept responsibility for making them. (True
speculators have now been reduced to
gambling on Bitcoin, which is considerably riskier!)

And, today, unfortunately, most of the really exciting
action in the tech industry now happens in the relative darkness
of the private market.