Dabur India targets US market with Amazon launch

Dabur India is hoping to build a following in the US with the launch of 30 products on Amazon’s Global Selling Program, according to a report published by The News Minute.

The company’s 30 best-sellers, including Vatika hair oil, Meswak and Red toothpastes, and Chavyanprash will now available to buy in the US via the popular web platform, with a further 50 set to join the line-up by March next year.

“This alliance will help Dabur to expand internationally as they increase their reach and further penetrate into Amazon’s global marketplaces,” Gopal Pillar, Director and General Manager, Seller Services, Amazon India told The News Minute. “Under the Global Selling Program, Amazon will help provide Dabur a marketplace to showcase its vast range that will satiate the growing appetite for quality Indian products among global consumers.”