Brown boosts truck sales

The Boston Globe reports that Bay State auto dealers are seeing an increased interest in pickup trucks like the one belonging to the newly-elected senator.

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Brown’s truck became an iconic image of his campaign, first used as the centerpiece of one of his first ads. During President Obama’s visit in the waning days of the race, both he and Democrat Martha Coakley took shots at the everyman image Brown honed using his pickup.

The Globe notes the newfound interest in pickup trucks could be a boon to the state’s auto industry. Like dealers across the country, GM dealerships in the state were already struggling, with nearly half of Massachusetts’s 98 GM dealerships slated to close last year.