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SUPERIOR WELSH PRODUCE

Oriel Jones is a small family run business located at the foothills of the Cambrian Mountains.

Named after the first generation to run the farm and long renowned for its quality, passion, enthusiasm and ethics, Oriel Jones needed a brand and website to offer a more customer focused experience in order to enhance sales and spread the word of their superior Welsh produce.

DEEP ROOTED TRADITION

Although the farm is deeply rooted in tradition, Shaun and Barrie Jones (father and son owners) wanted a brand that could stand up to the more contemporary styles of their competition, and emphasised their love of good food, high livestock rearing standards and the fact that they take full control of the process, ‘from farm to fork’.

BUTCHERY AT ITS BEST

This is traditional farming and butchery at its best, with methods passed down over generations, so a high-end and thoughtful look was crucial. A distressed, stamp-style roundel was produced for its ease of use and application on white, brown textured or black backgrounds. This simple and classic logo was paired with brown kraft textures as well as natural wood grain and Welsh slate to highlight the company’s homely and warm nature. Packaging was created following this same aesthetic and elevated the look of the produce in order to match its quality.