MONSTER JAM: NOW NOW NOW NOW!!!!! by Ian Lurie

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MONSTER JAM: NOW NOW NOW NOW!!!!!

Ian Lurie Aug 11 2008

Monster trucks. Why?

But about a Seattle’s worth of people go to these shows every year. A lot of people think monster trucks are really cool. I may not agree, but I doubt those folks would be all that excited at my taste in video games. So we’re even.

As marketers, we have to get past our own biases and attitudes. We need to use personas and other tools to get into our audience’s heads.

Otherwise, we may miss the best message, the best keywords or the best product presentation. Most important, we’ll miss the real value that the product brings to that audience. We’ll tell the wrong story.

If you were going to sell to the audience at a monster truck rally, what would you say?

CEO & Founder

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More

Truck and Tractor pulls are awesome and they’re based a lot on the fact that people still enjoy seeing something mechanical that has been custom- engineered and produced. They cheer for the performance of something that isn’t off-the- shelf. As far as the audience, I’d be passing out data cards and signing them up for a special email list of PASSIONATE fans, who are the best kind for lists. Three days after the show I’d email all of them photos from the event…to keep the event burning. Then I’d promote other news and future events. Of course I might bring in a sponsor at some point in time.