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If you are one of those people with a little start up business then it might be confusing to understand what you can do to help develop and widen your business. There are often a number of information people starting a new business lack. One of the important thing is you should learn the competition and the reason why people love their product. Once you know that then you can make use of marketing strategies to help develop your business. There is a marketing strategy called ‘Marketing mix or P’s of marketing’ and another called the ‘C’s of marketing’ These two strategies are closely related to each other and when combined and applied can solve business problems and create a better brand experience for the product whereby increases the demand for the product.

First P – Product: First C - Customer Solution

As per the mix model, this includes things about the product like the product quality, storage, placement, graphics, product packing and the other information on the product. The target population must be made aware of the product and its qualities. This is where you use public, social and other platform to push your product and get people talking about it. This also includes things like choosing a logo to represent your business. Most of the time, people are faced with dilemma in choosing the appropriate logo. There are several brand design agency and graphic design agency, which might help you with your problems and even help with the branding of your product.

However instead of thinking of the product as an object, when businesses think of customer solution then they will be able to move products much easier. It might even be much easier considering you will be addressing a problem that the target population is facing. If you decide to brand your company through brand design agency South Yarra, then you can make sure they use things like this in your branding through advertisement or posters.

Second P – Price: Second C – Customer Cost

When you are marketing a product, you need to make sure you know the price because your target population might vary depending on the price of the product. But, if you plan to be successful then you need to think in terms of the customer cost. If you plan to supply only the elite with a particular service in a competitive market, then it might be harder to get a steady clientele. But, if you think in terms of customer cost and widened the population that can access your product, there are more chances of you getting maintaining profits.

Third P – Place: Third C – Convenience

The place where your product is available is very important. If you decide to go and place your services in a not easily acceptable place and expect people to turn up, it is not possible to maintain your product in market. If you rather think of the convenience of the people and find area where people would gather or go to purchase, then your products will be more successful.

Fourth P – Promotion: Fourth C - Communication

If you want to attract customer’s attention to your product, then you should use promotions. It might be something simple like first hundred people to enter the code will win a contest or you can make use of any other simple ruse. You can ask them to subscribe to your mailing list for more promotions. But, there are not a lot of people who will the patience to go through the registration process. Therefore, it is much easier to think of establishing communication between the company and the customer. It might be through famous podcasts or celebrities.These are few important pointers in helping to establish a new business. It should be noted that the mixed model recently added a new p called people to look in to the interests of the people and make their experience much better. Apart from the above, there are several other factors that weigh in establishing a product in market like the economic status of the market, the rivalry in the field, already recognized brand names.

If you have already been operating your own small business for a few months and you have seen continuous success but you are at a point where you need help because you are no longer able to handle everything by yourself, you need to start analyzing your finances, your profits and of course, your potential of hiring help. You may find that with your current profits, hiring help will be difficult but at the same time, handling the business by your self is just as difficult and this is where you will need to start making big decisions for your company as your next moves will decide what the future of your business is going to be.

Most small businesses, especially those operated by a sole owner do not keep perfect financial records or accounts but you are now at a point in your business where you will have no choice but to do this. Once you have analysed your accounts, you would be able to see whether you can afford to hire help or staff for your business but in most cases, you will realise you can’t afford this. Now, you will need to look in to making your business grow even more by hiring a professional advertising agency to handle your advertising PR in order to make more profits to be able to hire help and take your business to the next level.

You will need to look in to the possibility of hiring a PR firm Sydney. Surry Hills has many advertising and PR agencies that you will be able to hire who may even agree to give you a month’s credit period to pay off their bills so that you will be able to pay them from the profits that you make from the advertising that they do for you.

Your second option is to hire a boutique pr agency. Bondi has many such agencies which are pretty much the same as your own business. Home based small PR agencies run by individuals who will be happy to do your work for a cost that is much lower than the charges charged by the bigger companies that you have approached.If you are lucky enough, you might even find an individual who might be willing to do all your work free of charge in exchange for using the work in a portfolio of their own. Look online for such opportunities and you might be lucky enough to find one of these business.