Digital Marketing solutions

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A strong digital presence is essential to survive the future of retail. That can be a scary thought to those of us who are used to marketing a physical product in a physical world. However, consumer influence has long extended outside the retail floor and into the mobile device. Physical marketing must be paired with digital excellence to reach today’s consumer.

Here at BDS, we expanded our integrated solutions to include Digital because we know that an omni-channel presence is table stakes. With our deep expertise in the retail channel, we view Digital with a different lens. Digital is a tool that should be used to not only influence consumers, but also to influence retailers and sales associates.

Despite the popular belief that retail stores would simply become ‘showrooms’ for online buyers, research shows the reverse is true. People still value things such as good old-fashioned helpful service from a store assistant, personalized in-store services, being able to try before buy, immediacy of possession, and not having to pay for shipping/returns. Combine all those things with a strong digital strategy and you’ll get the brand awareness, customer loyalty, and sell-through you’ve always wanted.