Sociocast Raises $1.5 Million For ‘Big Data’ Analytics Solutions

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Sociocast, which provides ‘Big Data’ analysis and human behavior prediction software to marketing and advertising decision makers within companies, this morning announced that it has closed a $1.5 million funding round before going after a larger financing round in 2012.

Sociocast offers predictive modeling of human behavior based on analysis of huge data sets, enabling company like advertising technology vendors to gain real-time audience insights that help their own clients make effective marketing decisions.

Sociocast’s flagship product, dubbed Connect, aims to help advertisers reach the right people at the right moment, based on where audiences are and where they are likely to go next.

The company previously closed financing rounds in January 2010 and March 2011.

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OverviewSociocast’s Big Data platform provides businesses with predictive analytics for their high volume, time-ordered data sets. Our first solution is focused on the Advertising & Media vertical where we help data aggregators, ad networks, and ad agencies maximize the utilization of their first-party, proprietary data for advertising and media initiatives. We are integrated with 10+ companies ranging from …