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What impact will Google's 10/18/2011 announcement of 'Making Search More Secure' have on the ability to track specific keyword queries via Analytics?

My concern is that the ability for Google Analytics to parse information on specific keyword queries will be diminished. The article hints that Google Webmaster Tools will be exempt from the problem, and I've never relied on Webmaster tools as a go-to for tying specific keyword queries to Goal Tracking (form submissions and sales).

2 Responses

I hypothesize that you will still be able to see keywords in your Google Analytics reports. Google's Analytics javascript call is already https compatible, so it will work on an e-commerce site running https. Why would Google block their own products from seeing keywords coming from their own engine?

When Google says the website you go to won't be able to see your search keywords or what not...I think that has to do with 3rd party analytics softwares and engines. So the big question is how will this affect seomoz. Since seomoz is pulling data from Google Analytics, if you link it up, I doubt it'll have much of an impact, but then again I don't work for seomoz.

I'm glad that they're introducing https connections as defaults on all their products for the better security, but you know there are other motivations that have to do with control.

It will have a HUGE impact. You won't be able to see keywords in Google Analytics. And Webmaster Tools is limited to 1000 queries /day if I remember correctly. This announcement left quite a few SEOs scratching their heads, and this is on top of the "forcing" of G+ accounts, Panda updates, changes to AdWords ad displays all in favor of some Google product :-/ They're relying more and more on their monopoly situation to maximize profits and this won't go unpunished. (Either by law or by competition.) This is my opinion only, of course.

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