Archive for the Gmail Ads Category

Chances are you’ll have heard very little about Gmail Sponsored Promotions (GSP’s), one of Google’s recent advertising platforms. It’s been a pretty low key affair so far, with GSP’s only being made available to Google Agencies until quite recently. GSP’s as the name suggests, are adverts based on a users Gmail inbox – so Gmail is the advertising platform, and if your audience doesn’t use Gmail (unlikely) then it’s not worth your time. But with a huge audience, and a massive database of user information, the potential is massive. How do Gmail Sponsored Promotions work? As intrusive as it sounds,