DBS BUSINESSCLASS

DBS BusinessClass is a social network for staying updated with latest industry trends and insights in Asia, connecting with a network of entrepreneurs, and gaining access to exclusive event invitations. I was responsible for the UI design of the website in 2014, which was intended to launch in tandem with the mobile app.

UX: Virnice TanCreative Director: Regina Chan

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I worked with our UX consultant to translate wireframes into designed screens. As this was a social network for business people, the design needed to evoke a sense of professionalism as well as follow brand guidelines. Each component also needed to scale seamlessly onto mobile devices.

I documented colors, typography, styling of various UI elements, and components in the form of a styleguide to ensure design consistency among the screens. This was also used to communicate requirements to the tech team, and to ensure quality assurance during development.