On the Web

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Local Online Marketing & Advertising, Google AdWords & Local SEO Consultant in Newcastle NSW.
I love helping companies attract, grow & retain new customers through innovative, measurable local online advertising & marketing strategies.
Since completing university in 2007 with a degree in Business Marketing & Psychology, I have worked in print & online advertising with over 500 large & small companies targeting local markets. I have worked in digital product development, sales coaching, business development & account management.
Experience with a range of small to medium business clients, from local service businesses to large multi-location companies in a wide range of industries.
The fragmented & often confusing digital media environment confronting businesses has lead to a need for all companies to employ a comprehensive, customised & most of all - Measurable - localised web presence strategy.
My Guitar's Name is Thelma & I'm into Dad Jokes. From the Bush. Passion for self-development, business, learning & creating. Love to party, travel, joke around and exercise. Believer in living at choice. Brought up in tiny mining towns around QLD & NSW, I've lived on Darby St in Newcastle NSW since 2008 and I absolutely love the place.

Excellent post Casey! Holding real offline events & promotions is by far my favourite 'tactic' for boosting local SEO. I think you pointed out the benefits of this strategy really well. At the end of the day, Google wants to reward businesses who truly are active in their local communities, businesses who are popular in the real world, not businesses who have the most finely crafted title tags & cleanest website code etc. The ranking benefits are suprisingly powerful when local events are done correctly. I recently helped a Personal Trainer client hold a charity bootcamp to raise funds for a local children's hospital. (They wanted to do this anyway, regardless of the marketing benefits) We promoted the event everywhere and got a heap of people to attend, raising some valuable funds. Traditionally, this client ranked very well for personal training-related keywords, but not for bootcamp/group fitness related keywords. Sure enough, 3-4 weeks after the event we found our rankings had shot up for bootcamp keywords. Thanks again for sharing this article. Cheers

Fantastic post - you really hit the nail on the head here. I think all this change is a great thing for the industry. More competition & complexity = Strong results to the clever ones willing to invest time & energy into their marketing. A fairer marketplace for everyone

Great post, thanks for sharing! Market share value metrics seem to be often forgotten by marketers (due to the complexities involved in calculating them accurately I guess). We're just started working with some very cool software for our SEO clients in Australia which actually does all this and then analyses historical AdWords CPCs & conversion metrics to report a relative $ value market share metric. More on that here if anybody is interested and I'd love to hear from anybody who is using similar software for SEO market share reporting. Am looking forward to seeing technologies like these develop in the coming months & years!