Search Engine Optimization (SEO) Portfolio - Dan Christensen

Search Engine Optimization (SEO)

To execute effective SEO strategies, brands should utilize competitive and targeted keywords to attract organic search discovery, improve site engagement, and obtain backlinks from other sites with authority.

Content Marketing Portfolio

Creative Marketing Design: Dan Christensen Resume

Shortly after BecauseYouGoogledMe.com launched, and the BYGM brand started taking shape, Dan designed a resume that illustrated and highlighted his experience and work history, along with his creativity, design and branding skills.

The resume was designed to match the appearance and layout of a Google SERP (Search Engine Result Page).

From the search bar on the top and mock ad, to the formatting and color scheme, all elements were designed to match the appearance of the Google SERP, while also providing all the relevant information typically found on a resume.

The goal of this resume design was to promote the skills Dan had that went beyond the words on a page; rather than simply tell the reader what Dan has done, the resume would illustrate the work Dan could do.

Creative Direction: GameTime Marketing Campaign Collateral

In November of 2013, as the Director of Marketing at GameTime Arcade, Restaurant & Sports Bar, Dan developed a Thanksgiving/holiday campaign. The marketing campaign revolved around a single-day event (the Sat. after Thanksgiving & Black Friday), known as “GameTime Gives Thanks.”

The holiday promotion offered an entire day of free arcade game play to all guests that were in attendance on this day.

The goal of the event was to raise awareness for a recently opened GameTime location in Tampa, FL. The campaign objective was to get as many guests in-store, on a single day, to promote and raise awareness for the business.

One of Dan’s responsibilities as the Director of Marketing was to provide creative direction to the graphic artist. Dan designed mock-ups, delivered creative briefs, wrote copy and provided final approval on all marketing collateral, logos and designs.

As the Director of Marketing for GameTime Arcade, Restaurant & Sports Bar, Dan was responsible for creating video content that would be uploaded to YouTube. Without a budget, access to video editing software, and with a quick turnaround time, Dan produced several short, online videos.

In April, 2016, the school held an Open House, which was advertised on Google and Facebook. Advertising campaigns set out to generate sign ups, schedule appointments and acquire email addresses for drip campaigns.

The April Open House advertising campaigns acquired 1,000 site visits, was seen by thousands of local targeted leads and helped to increase social media follows and better search rankings.