Get the Scoop on Hannah Bronfman's Cool New Kaelen Collab

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Hoping to avoid the been-there-done-that crop tops and Daisy Dukes that have become concert-faring staples, DJ Hannah Bronfman turned to her friend (and designer) Kaelen Haworth for outfit inspiration as she packed for Coachella earlier this year. Shuttling between daytime concerts and after-hours DJ gigs, she needed an arsenal of mix-and-match separates that could look chic even in the desert heat. But what started as just a few custom pieces quickly became a force of its own, growing into a full-fledged collaboration that you too can wear.
We caught up with the stylish pair at their collection launch to chat about the design process and how to make it in the industry. Read on for the inside scoop!
How did this collab come about?Kaelen: It all started with Coachella. Hannah had events to go to, and she wanted to look cool but festival-appropriate. We decided to create something that felt cute but not so typical—not just flower crowns and jeans shorts.Hannah: I've been going to Coachella for so long, and the outfits keep getting more and more ridiculous. It's kind of silly that every girl looks the same! I was talking to Kaelen about it, and she asked me what I was going to wear, and I realized I had no idea. That's really how the initial idea for this collaboration came about!
Did you know you wanted to work together on a collection?Kaelen: We've been friends for a while through Brendan Fallis—I met Hannah when they started dating. We've worked together in the past, and it's gone really well. She did a lookbook for me in the spring, so it felt natural to go further.Hannah: It came very organically. I was borrowing something from Kaelen for an event, so I went to her showroom where I saw a version of the tunic top that actually inspired most of the collection. I have a lot of friends who are designers and are working on cool things, but Kaelen just really gets my vibe. She executed the designs in a way that speaks to my style.
What's your favorite piece?Hannah: The green tunic, hands down. That seafoam is my favorite color! I also love the pink suit. It's so amazing! I was a little bit nervous about the pink at first, but it came out really well. I like that all the pieces can work together and be mixed and matched.Kaelen: Yeah, the pink suit is definitely my favorite!
Your lookbook was shot by photographer Daisy Johnson. How did you team up with her?Hannah: Daisy has been my best friend since I was two years old. She started doing photography when we were in high school, and I did shoots for her in her bathroom! The fact that she's turned it into a full-time profession is amazing. I hire her any opportunity that I get!
What advice would you give girls looking to break into the fashion industry?Hannah: To any girl who wants to follow her dream, I would say you have to be super ambitious—and scrappy!Kaelen: It's rough! You have to really want it because you're going to work all the time. Be resourceful!
Click through to see the standout pieces and images from the lookbook!

The It girl teamed up with the on-the-rise brand to turn festival style on its head.

Hoping to avoid the been-there-done-that crop tops and Daisy Dukes that have become concert-faring staples, DJ Hannah Bronfman turned to her friend (and designer) Kaelen Haworth for outfit inspiration as she packed for Coachella earlier this year. Shuttling between daytime concerts and after-hours DJ gigs, she needed an arsenal of mix-and-match separates that could look chic even in the desert heat. But what started as just a few custom pieces quickly became a force of its own, growing into a full-fledged collaboration that you too can wear.
We caught up with the stylish pair at their collection launch to chat about the design process and how to make it in the industry. Read on for the inside scoop!
How did this collab come about?Kaelen: It all started with Coachella. Hannah had events to go to, and she wanted to look cool but festival-appropriate. We decided to create something that felt cute but not so typical—not just flower crowns and jeans shorts.Hannah: I've been going to Coachella for so long, and the outfits keep getting more and more ridiculous. It's kind of silly that every girl looks the same! I was talking to Kaelen about it, and she asked me what I was going to wear, and I realized I had no idea. That's really how the initial idea for this collaboration came about!
Did you know you wanted to work together on a collection?Kaelen: We've been friends for a while through Brendan Fallis—I met Hannah when they started dating. We've worked together in the past, and it's gone really well. She did a lookbook for me in the spring, so it felt natural to go further.Hannah: It came very organically. I was borrowing something from Kaelen for an event, so I went to her showroom where I saw a version of the tunic top that actually inspired most of the collection. I have a lot of friends who are designers and are working on cool things, but Kaelen just really gets my vibe. She executed the designs in a way that speaks to my style.
What's your favorite piece?Hannah: The green tunic, hands down. That seafoam is my favorite color! I also love the pink suit. It's so amazing! I was a little bit nervous about the pink at first, but it came out really well. I like that all the pieces can work together and be mixed and matched.Kaelen: Yeah, the pink suit is definitely my favorite!
Your lookbook was shot by photographer Daisy Johnson. How did you team up with her?Hannah: Daisy has been my best friend since I was two years old. She started doing photography when we were in high school, and I did shoots for her in her bathroom! The fact that she's turned it into a full-time profession is amazing. I hire her any opportunity that I get!
What advice would you give girls looking to break into the fashion industry?Hannah: To any girl who wants to follow her dream, I would say you have to be super ambitious—and scrappy!Kaelen: It's rough! You have to really want it because you're going to work all the time. Be resourceful!
Click through to see the standout pieces and images from the lookbook!

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The It girl teamed up with the on-the-rise brand to turn festival style on its head.