THE BEST IN BEAUTY FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

rms beauty

“Your skin is your largest organ and it absorbs everything,” says makeup artist and green beauty guru Rose-Marie Swift. The artist would know: After experiencing major health issues in the early aughts, Swift—a favorite of Miranda Kerr and Gisele—was shocked to learn that her blood contained toxic levels of heavy metals, pesticides, and other chemicals, which her doctors suggested could be linked to her constant exposure to cosmetics.

Swift was determined to create a healthy beauty alternative, and launched her organic line of color cosmetics, RMS Beauty, in 2008. The collection was an immediate hit among green beauty enthusiasts and the most discerning industry insiders for its organic ingredients, diverse array of shades, and easy-to-apply formulations.

One such hero is the coveted Lip2Cheek, a hybrid blush and lip tint that comes encased in the signature RMS glass pot. As the name implies, the hydrating cream color (organic coconut oil and shea butter play starring roles) delivers a natural flush whether you use one coat for a sheer wash or multiple passes for an opaque stain.

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violet code

The VIOLET CODE is a process and set of standards by which VIOLET GREY’s committee of beauty industry experts and influencers separate hero products from the tens of thousands of options available to you on the market. The result is a curation that is truly the best in beauty from those who know best.