Her company, ToVieFor, was a fashion-oriented eBay, but it ran into a few problems.

Moore raised a $237,000 angel round but was unable to raise money
post-Techstars Demo Day. It wasn't from lack of effort.

Moore's two cofounders both left, one before Demo Day, one after.
There were also issues with ToVieFor's business model.

“On the surface, we shut down because we ran out of money,” Moore
told BetaBeat. “However, the root cause of this was a flawed
business model. We were attempting to compete solely on price in
a world where brands not only do not compete on price, they have
essentially formed an oligopoly and set prices (vs take prices).
As a result, it was incredibly difficult to convince brands to
allow us to change up their pricing structure. And in retail,
having those brand partnerships is critical to survival.”

Techstars Managing Director David Tisch thinks it was smart for
Moore to throw in the towel.

"Throughout the program, it became clear that the business
ToVieFor was pursuing had a significant amount of business
challenges,” he said. "[Shutting down] was the right decision for
where [Melanie] was at."