How To Improve Your LinkedIn Profile

Did you know that you could add photos and videos to your LinkedIn Profile? Check out one of the changes I made to my LinkedIn profile. I like it a lot.

What I like most about it is how it can be leveraged to improve a company’s employer brand. Imagine if all the employees of your company posted positive photos about working there. (Especially since this is a relatively new add-on feature and most folks don’t know about it yet.)

I also am wondering if there is an SEO advantage to adding pictures and videos to a LinkedIn profile? Will profiles with media rank higher than those without? Curious…