Award Winning Brigaderia Easter Edition 2012 Packaging

Gustavo Piqueira, the creative mind behind the award winning work Packaging by Gustavo Piqueira explicates, To develop a new series of Easter packaging for Brigaderia, a Brazilian confectionery store that sells &quot;brigadeiro&quot; sweets, we have recreated advertising prints from the 50&#039;s and the 60&#039;s and using the brigadeiro as a focal point. By replacing the popular old products (e.g.: margarine, soap, television set…) with brigadeiros, we created an unusual packaging concept that moves away from traditional Easter editions clichés..