a-ads 90

3 Ways to Improve Your App Installs With Facebook Ads

So you have just developed an Android or iOS app that you are
confident about. Your product also works on every device that it is
tested on and you are sure that people will start downloading it
immediately. However, a few days after your application goes live on the
app store, your expectations start to sink as the number of downloads
barely rise.
Does this mean your app has failed? Not really.
Remember, an application that isn't marketed won't get discovered. The
reason why people can't find your app or have an incentive to use it (if
they do find it) is probably because your app isn't getting as much
exposure.
You can aim to resolve both of these issues by using Facebook app install ads for your app marketing campaign.
In
2012, Facebook provided businesses and developers an easier way to
promote installs on their applications through Facebook app install ads.
Simply put, Facebook's mobile app advertising tools give businesses the
chance to connect with people who are likely to install their app and
take action within it.
In this post, we will discuss how you can use Facebook app install advertising to make users click on the install button.
1. Use Detailed Targeting
User
targeting is all about displaying your ads to the right people. And for
you, the right people are those who are likely to install and use your
app.
Part of the reason why Facebook app install ads are
considered powerful, is their ability to target specific users. How? In
addition to letting advertisers select target audiences by demographic,
the social media giant also lets them choose people based on their
interests. For instance, if you want to promote an app that streamlines
certain workflow processes, such as the PEG app we developed, you can
target current customers based on their contact information through
Facebook's Custom Audiences tool.
2. Use Images
When
you view an ad, what is the first thing that catches your attention? The
image. The human brain is wired to respond to imagery more than words,
which is why image based post enjoy more engagement on social media.
Apart
from a single image or video, you can also use Facebook's carousel
format, which it extended to app ads last year, to attract audiences
with 3 to 5 swipe able images. The images you use should be relevant to
what your application promises or details about your business.
3. Promote a landing page that Gives Value
Another
way to encourage people to download your mobile app is to develop a
landing page which lists out the features of your app, is pleasing to
the eye, and has the install CTA where they can experience it. Let's
examine this in detail:Features - People must be
able to see what your app does by skimming through the landing page.
Use content to your benefit by listing features that show it in the best
light and how your app adds value.Visuals - Use interesting visuals, like screenshots of your app, to let people know what is in storeCall to Action - Make sure the download button is prominent
If
your first attempt doesn't work, keep revamping your copy with
different content and visuals, track installs for each and stick to one
that works best.
At times, people may not be ready to install the
app at their first visit. For such cases, you can use Facebook Pixel to
target these people again, but this time with different information so
that they could convert.
Wrapping up
So, these are three
ways you can improve your app installs through Facebook Ads and ensure
your application reaches out to your target audience.

This article is written by James Martin. He is an expert app
developer in a firm of US. He has 6 years' experience in the field of
apps development. Currently, he is developing Facebook apps for unique functions.