Reputation, PR monitoring and evaluation

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.

*Fields marked with an asterisk are required

We would like to send you occasional updates about products & services, news and events from Kantar Media. To join the mailing list, please tick the checkbox.
We will never sell your data, and you can unsubscribe at any time. Further information on how your data is used, including our responsibilities and how you can unsubscribe can be found here.

Kantar Social TV Ratings

We help broadcasters, agencies and advertisers understand how audiences engage with TV programmes on Twitter.

To do this we have developed Kantar Social TV Ratings in conjunction with Twitter.

The real-time, conversational nature of Twitter draws a phenomenal number of TV viewers in order to interact with a community of other fans, and this situation is being found around the world. Over 4 million Tweetswas sent in Brazil during the broadcast of the Rio Olympics Opening Ceremony, and Tweets about the premier of Sherlock season four in the UK created a huge 3.4 million total impressions.

Kantar Social TV Ratings enable broadcasters to keep track of the conversations around their programmes and competing programmes, to help maximise audience engagement. The symbiotic relationship between Twitter and TV can be harnessed to increase audience engagement and targeting capabilities. They help agencies and advertisers make better planning and buying decisions to reach socially engaged viewers for stronger campaigns. The service is now live in the UK, Spain, the Philippines, Peru, Brazil and Turkey with more markets due to launch soon.

We track conversations on Twitter 24 hours a day, 7 days a week to give a complete picture of social TV engagement including the buzz leading up to a show, activity around time-shifted and on demand viewing and insight into how long people continue to tweet and post about a programme once it has finished.

Understanding engagement

Broadcasters and agencies can use the Kantar Social TV Ratings to analyse the relationship between social media and TV, showing:

Demographics: see the age and gender split of people interacting with TV programmes on Twitter

Subscriber Services: tracking content within Amazon Prime and Netflix services is available in the UK, and due to launch in additional markets in the coming months.

Bench-marking: see how an episode is performing in relation to the rest of the series and competing series

Characters: the personalities, actors and athletes that are driving conversation

Twitter Totals: complete figures for audience, impressions, Tweets, likes and authors which can then be filtered for further analysis

Hashtags: hashtags most frequently included in the collected post on Twitter

Links: see the links that have been shared on Twitter as they pertain to TV programmes

Improved planning

Kantar Social TV Ratings are accessed by our social TV dashboard, Instar Social, which provides easy and intuitive access to the data, with clear visualisations and options to personalise your display, showing you how Twitter amplifies the power of television.