This spot has three significant problems, one of which is a favorite of this advertising blog.

Positioning Ownability - The most significant problem with this spot is the same as for the Easy button campaign in general. It promotes a category benefit. Organizing an office, making a business simpler to supply and run is something that office supply stores all do. If there is anything unique in the service Staples provides, we don't learn about it from these spots.

Positioning Linkage - More so than the rest of the campaign, this spot has a very tenuous link to the positioning against business problems. How does the Mongolian invasion relate to your business supply needs? In the real world Staples (via the metaphorical Easy button) won't help against Mongols but will help your business. This is a very tenuous link. This commercial really relies on impressive visuals, special effects and humor. [...]