Infographic – Social Media for B2B

August 25, 2015

Social media is becoming increasingly important to many B2B companies – both in terms of lead generation, sales, and positioning. According to MarketingProfs, 84 % of all B2B executives use social media as part of the purchase process.

This infographic shows the influence social media and social data have on the B2B market – both in the purchase and sales processes.