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While total spending on advertising directed at Hispanics was up more than 11% last year, the increase in digital media was just 2.5%, according to estimates from Advertising Age, Kantar Media, the Latino Print Network and Nielsen. That was also slower than the 15% rise in overall digital ad spend estimated by eMarketer.

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Hispanic TV and radio ad spending in the first quarter defied downward trends in the overall industry by growing 3.9% to $1.7 billion, Kantar Media is reporting. The figure excludes Spanish-language digital media, which Kantar does not measure. Spanish-language broadcast TV and radio each rose 6.5%, though TV represented the lion's share of spending, at $1.15 billion.

Local radio and local Hispanic radio in the first quarter outperformed the overall ad market by tallying spending increases of 5% and 6.5%, respectively, Kantar Media reports. The overall ad market was off by 4%. Among the strongest categories for local radio were the automotive and medical segments.

Digital ad spending on consumer electronics is expected to propel from $2.8 billion last year to $4.7 billion by 2017, per eMarketer. In 2013, 57% of the ad spend, which is focused on smartphones and tablets, is expected to go to direct-response efforts and 43% toward branding. The tech sector is also putting more money into social media and viral efforts.

Cable TV ad spending rose 8.8% during the first six months of the year, to $9.7 billion, according to an estimate from Kantar Media. Overall, ad spending reached $63.57 billion, a 5.7% increase, during the first half of the year, Kantar reported.