One-Village One-Product (OVOP) Japan Ministry of Economy, Trade and Industry The One-Village One-Product Campaign comprises: Fulfilling the potential of a village and its residents Selecting competitive products made from local materials and using local wisdom, creativity and unique skills to deliver unique products with true value aiming at both domestic and global markets Including the commitment and involvement of the central and local governments Six Keys for the Success of OVOP 1. People’sawareness of OVOP 2. Exploring the unrealized potential of each village 3. Continuous trials and enduring efforts 4. Seeking higher added-value in products 5. Developing markets and distribution channels 6. Nurturing people’s talents This is based on primary research on the relationships between innovation (creativity) and excellence (effectiveness) that includes the dynamics of this relationship, the untapped potential that exists and practical and relevant application. A summary of key findings include: Creativity is different than gifting Creativity is not limited to artistic expression We all have creative capacity and capabilities Creativity is the ability to give form and shape to what you see with the eyes of your heart. Creativity draws from the deeper well of the mind whereas ef...