While retailers were once fearful of diluting their brand equity with airport stores, now big terminal renovations and the lure of captive, affluent shoppers has brands incorporating travel retail into their strategy.

The retailer explains to PSFK how it’s integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits.

Did you know the last Blockbuster in America is in Bend, Oregon? In 2004, the company went from over 9,000 locations worldwide to exactly one in America. But in this streaming age, is there anything we can learn from Blockbuster?