Starbucks on rails

The coffee shop founded on March 30 (my birthday), 1971 in Seattle, Washington is off to new frontiers. Following their successful expansion from the West Coast and Portland, Oregon into every urban corner of world metropolises, now californication jumped train in Switzerland.

In July 2013, over 10% of instore purchases were made on customer’s mobile devices using the Starbucks app.

Should the Swiss pilot project have its rewards, Starbucks will likely transform the mobile experience back to the material world and make their coffee available to the free space between the cities already covered, so that besides inner city pedestrians, commuters and travellers can enjoy the Starbucks experience on the road.