How IBM built one of the world’s top digital agencies – Silicon…

Through a string of acquisitions and data-processing forces to be reckoned with, IBM IX has taken the lead in the world of digital marketing.

A March 2017 Adweek report on tectonic shifts in the brand marketing ecosystem noted how professional services firms such as Accenture, Deloitte and PwC are muscling in on this space along with one well-known tech giant: IBM.

Big Blue, the Big Four consultancies and a handful of others are said to be aggressively pursuing an acquisition strategy that is reshaping the marketing landscape, and industry observers believe this activity will continue to ramp up. Indeed, in the early days of 2016, IBM snapped up three digital agencies in the space of one week.