Personalized experiences

Personalized experiences.

Deliver the individual service your customers expect.

The challenge

Personalization is no longer optional.

Customer expectations are at an all-time high. People are sophisticated, tech-savvy, and demand real-time information. They want meaningful messaging and tailored brand experiences. Like many companies, you probably still have a long way to go as you transition from superficial, cookie-cutter campaigns to relevant, engaging, and personalized experiences. Or maybe you’re among the retailers who collectively missed out on $150 billion in 20161 revenue by failing to provide shoppers with personalized experiences. You may even find yourself thinking things like:

“Personalizing interaction for every customer seems insurmountable, and we’re not sure how to start.”

Personalizing offers for single customers is no problem, but you need the right technology to scale these experiences across your customer base.

The power of personalization.

Mass experiences vs. personalized experiences.

Mass experiences result in subpar interactions throughout the customer journey. They stem from marketer-centric campaigns with vanilla and irrelevant messages and one-size-fits-all attempts at personalization. When extensive, multi-channel planning isn’t implemented, disjointed experiences lead to poor customer interactions and unfavorable brand impressions, leaving customers feeling frustrated and unwilling to engage.

vs.

Personalized experiences use data to identify audiences and understand context. With this information, you can deliver real-time, highly relevant interactions that resonate with specific customer segments — no matter which channel you use to connect. By integrating data across every channel, marketers can deliver the experiences customers want, helping them be more engaged and more likely to promote the brand.

who your customers are, what they expect, and how to deliver on those expectations.

BUILD

unified profiles by combining your own data with third-party data.

DEVELOP

a personalization strategy using business rules and automation tools for more conversions and increased loyalty.

DELIVER

highly personalized content, offers, and recommendations at scale.

Experiences should be personal.

Take your personalization efforts to the next level with

Experience Design Optimization.

The Adobe advantage

Improving personalized experiences with Adobe.

With Adobe, you have the power to combine first-, second-, and third-party data sources to paint complete pictures of customer personas — to target an individual, rather than the device they’re using. An integrated solution also helps you consider all data, including technographic, geographic, demographic, and behavioral.

We offer an end-to-end solution that helps you shape the entire customer journey, providing relevant, personalized experiences from one stage to the next.

Adobe helps you deliver personalized experiences by:

Creating unified customer profiles that can be targeted across channels and devices

Predicting and matching customer segments with personalized experiences in real-time

Using content building blocks to provide the best experience on any screen

Rapidly scaling with an integrated platform

Streamlining experience creation by responding with known data in context

Use this winning recipe for delivering personalized experiences.

Learn from one of our consultants how automation can do the hard work of personalization for you.

Customer story

Create first-class experiences.

To truly fulfill their mission of opening the world to Scandinavians, Scandinavian Airlines wanted to improve collaboration by improving their fragmented marketing environment. So they brought their data together, streamlined their processes, and started delivering personalized customer experiences. Now they can see exactly what customers want, when they want it — and then give it to them.

By personalizing experiences with Adobe, Vodafone Ireland was able to:

• Increase app engagement to the highest rate of all its markets across Europe

• Create compelling brand interactions to build affinity for Vodafone

Personalized experiences help you reach every individual.

When you personalize experiences for your customers with Adobe Experience Cloud, you’ll keep your content smart and relevant, and you can consistently reach everyone as if they’re the only one who matters.

You centrally manage content to deliver personalized experiences across all touchpoints.

You market to people, not their devices, by understanding their context.

You have the tools to deliver personalized experiences without depending on IT.