Welcome to LAMMA '19

LAMMA will continue to be a free-to-attend and parking event and will remain on its proven and successful January timeline.

We are excited by the opportunities that this new venue creates for the LAMMA show. LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made. The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event.

The NEC is the UK’s leading exhibition venue and provides unparalleled scale, facilities and transport links, and we are looking forward to working with the NEC to ensure that LAMMA grows and develops further to serve this important market.

LAMMA will retain its focus on farm machinery, equipment and services and will build on the reputation earned over more than 30 years.

The first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.

Closer to the event we will provide a full interactive map of the show. You can also download the LAMMA19 APP which you can use to plan your visit, and to find your way around on the day of your visit.

Exhibitors

Show News

Stand space has been filling up quickly for LAMMA 2019 at the venue’s new location, the NEC near Birmingham. Just under three quarters of the stand space has been booked and more than 450 exhibitors confirmed.

“The combination of the NEC’s indoor, modern and professional halls and thousands of visitors looking to invest in equipment and services has created a lot of interest; so much so that a number of halls are now nearly sold out,” says Elisabeth Mork-Eidem, Group Events Director at AgriBriefing Ltd. “Both visitor and exhibitor feedback has been incredibly supportive, with a lot of real excitement regarding this important development for the UK Agricultural Industry. At AgriBriefing we work hard with all parts of the industry and believe that LAMMA at the NEC will be the professional event that such an important industry deserves.”

This year's LAMMA show was on track to be the most successful yet until the weather took a turn for the worse, leading to the suspension of the second day.

The show was scheduled to take place on Wednesday 17th and Thursday 18th January and opened on a crisp and sunny morning.

However, the weather changed dramatically overnight and violent winds battered the site before daybreak of the second morning, leaving event organiser AgriBriefing (previously Briefing Media) no option but to cancel the rest of the show.

We have received a number of questions about the decisions made this morning which regrettably led to the cancellation of Day 2 of LAMMA 2018. As you can understand, our team were faced with a very fluid situation but I hope the following will explain some of the process that was followed.

Exhibitor News

The UK’s electricity network operators have joined forces to ensure those working in the agricultural industry understand the dangers of working near power lines, in a bid to reduce the number of incidents that take place each year. Despite potentially fatal consequences, over 85% of people never worry about getting too close to an overhead power line, according to the latest research from Energy Networks Association (ENA).

Quadzilla are now offering NFU members discount on the Terrain and Tracker range of ATVs and UTVs. For all eligible members, you can now receive 5% off the road legal 4x4 Terrain quads (with a 2 year parts and labour warranty) and the road legal 4x4 Tracker UTV side-by-side range (with a 12 months parts and labour warranty). Included in the members discount offer is the fantastic Terrain 500 EPS facelift – reviewed by Farmer’s Weekly as “serious competition to the Honda Foreman”. This tough ATV is built to offer impressive performance with the latest generation liquid cooled 495cc fuel injected single cylinder engine this produces an impressive industry leading 39hp. The Tracker 800, which has been used by Lincolnshire Police in the last year to tackle hare-coursing, is available for just £6490.88 ex VAT with the NFU member’s discount. The Tracker is fully homologated for road use and can be driven with a full car licence. It’s generously spec’d with a powerful electric front winch, EPS, black alloy wheels, trailer hook-up, tow hitch – all powered by the latest generation liquid cooled 800cc engine. There are also options available to add a fully enclosed retro-fit cab with heaters for £2750 ex VAT. Unbeatable value with an unbeatable standard spec! As an NFU member, you can call NFU CallFirst on 0370 845 8458 to request your voucher, then just present it to an authorised Quadzilla dealer, who will apply the discount to your vehicle order. Quadzilla recommends contacting your nearest authorised Quadzilla dealer for full details.

BRP (Bombardier Recreational Products), the world leader in the design, manufacturing, distribution and marketing of motorised utility and recreational vehicles, is to become an official all-terrain vehicle (ATV) and side by side vehicle (SSV) partner for the National Farmers Union (NFU) with its Can-Am brand. Announcing the new agreement at this year's LAMMA show, the move is part of BRP’s strategy to forge partnerships with relevant organisations to assist in increasing awareness of the powerful, versatile and reliable Can-Am off-road range.

"This is an exciting move for the UKs leading agricultural event, especially for JCB as a British company. Holding LAMMA at the NEC will allow both us and other exhibitors to truly showcase our products in a central, under cover location with excellent transport links." Louise Hemmings, Marketing Specialist, JCB Agriculture

Press

Sponsorship

Attendance at the LAMMA show, both in terms of number and quality of visitors, has been on the increase every year. To give you the best possible opportunity to maximise your return on investment, LAMMA offers a wide variety of sponsorship opportunities.