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Show Your Customers That You Care

Posted on 10/03/2011

Hello October. Welcome the fresh, new month as an opportunity to get your company’s name out there. What better month to show your customers that you care about them and the community as a whole.

Create a Quality Promotion
October is Breast Cancer Awareness Month. Many companies have found ways to team with breast cancer research organizations that create mutually beneficial promotions. Take a lesson from those cause marketing pros and work with a charity that you care about. Develop special promotions with a certain percentage of revenue benefitting your nonprofit organization. This shows that you care about your community while still thinking of your customers.

Hold a Fundraiser
Nonprofit organizations aren’t the only ones that can hold fundraisers. This month, consider putting on a fundraising event with your partner charity. Invite your customers, prospects and community to the event. This helps you connect to your community on a more personal level. A good community event will surely help you gain trust.

When planning, be creative. Partner with an organization that fits your culture and how your business operates. Just because you’re doing something to benefit others doesn’t mean your business shouldn’t benefit as well. But keep in mind that you need to put yourself second in a cause marketing promotion.