You know when you get an email and your name is in the subject line or in the opening salutation? I bet you open more of those emails (or at least they catch your eye more). The reason is, it works! Here are some email marketing campaign personalization tips to get more people opening and reading your emails.

If you are capturing subscriber emails and their first name on your email opt-in forms or pop-ups, you definitely want to use that to your advantage. Being able to personalize your email is as simple as using a “name” field in your capture form, pop-up or landing page. Whatever you actually label that field is up to you, but typically you just need someone’s first name to personalize your email campaigns.

Once you have a subscriber’s name, you can simply just select the “name” field, for example, where you want their first name to appear. On your end in your email service editor, you might see a code (also called a merge tag) such as {name} but that just lets you know you are inserting the “name” field.

Your subscriber will see their name on their end when they get the email, or whatever they entered in the “name” field when they subscribed to your list.

Email Personalization Best Practices

When personalizing your email campaigns, don’t overdo it. You don’t ALWAYS have to use someone’s name. Sometimes you might want to use it in the subject line and then not in the email body. Or you might want to switch that up – not in the subject line but do use it in the email.

Yes, personalizing your emails can connect more with your subscriber. Remember, even if your email list has 10,000 subscribers, you are still writing to one person. So, write as though you were writing a letter to just one person.

Sometimes, it might make sense to use their name more than once. For example, if you want to circle back to a point you’re making, or if you want to address the person again.

So, Mike, whatya say? Are you in for the training tomorrow?

Well, Sarah, that’s all I can reveal at this time. We’ll unveil the rest during our official launch tomorrow.

It seems like there are a hundred blogs per second popping up on just about every topic. But what does it take to write blog posts that attract more people? How do you stand out in an endless sea of blogs?

I’ve also read a lot of writing that is so real and genuine that you can almost see the writer’s personality in the words they write. That’s good writing! Not necessarily because it’s grammatically perfect, but because it’s real.

Don’t use words or phrases you wouldn’t say. Don’t try to impress people. Being genuine is way more important. If you have a blog, it’s probably something you’re passionate about. Use that. Focus on that.

If you are more genuine in your writing, your passion about your subject will shine through and connect with your readers. You will also get more fulfillment knowing that your blog is genuine.

Put Your Blog Writing to the Test

How do you test to see if your blog post or article is your voice? Read it out loud. If it doesn’t sound like you—if it sounds odd—it’s probably not your voice. Ask yourself, “Would I talk to someone this way? Do I use these words when I talk?”

Another way to test your writing it to read it to people who know you well. See what they say. They may pick up on some things that you can’t.

One of the most powerful aspects of email marketing is using an email automation series. You can create an email automation for free with MailerLite.

If you’re not quit familiar with them, email automation (also known as an autoresponder) is simply a series of pre-written, scheduled emails that are automatically sent. In most cases, this happens when someone joins your subscriber list. With MailerLite, they are known as Automation Workflows.

There are a lot of benefits to using email automation. It saves a ton of time. It allows you to plan out your emails, eventually leading people to what you want them to do. It creates an on-going conversation with your email list subscribers to build trust and authority.

Sound good?

Good. So, here’s how to use MailerLite’s free email automation tool to build your own customized automation. Be sure to scroll down to the bottom of the post for an on-screen, step-by-step, awesome video tutorial.

Please note that some links below may include my affiliate link. If you decide to purchase any of these products or services through any of these links, it will be of no extra cost to you, but I may receive a compensation.

Growing your email list isn’t easy. Dose it seem like no one is paying attention to you? There are a few proven secrets the pros use that you can start doing now to get more email list subscribers.

Above all, the focus should be on providing value to your visitors. It’s not about you growing your list. It’s about sharing your expertise and passion with your audience. Help them solve their problems. Answer their questions. Do this and you’ll have people WANTING to join your email list.

Here are a few ways to do that:

Tell People WHY They Should Join Your Email List

This is one of the biggest things people miss. If you’re just asking people to “join my newsletter” or “sign up for my email list” that’s not nearly enough.

Seriously, would you enter your email address? I wouldn’t.

If you want more people signing up on your email list, tell them WHY they should. What’s in it for them? What value will they get? Here are some examples:

Landing pages (or lead capture pages) can be a powerful way to promote your business, product, eBook or course online. MailerLite lets you create them for free as part of its Webforms feature.

Landing page services such as LeadPages ClickFunnels charge a monthly fee. Sure, those services have more customization, but if you want to create your own professional landing pages for free, give MailerLite a try.

Here are some things you can do with them. Be sure to read through the post and watch the video tutorial at the end where I create a landing page from beginning to end.

Please note that some links below may include my affiliate link. If you decide to purchase any of these products or services through any of these links, it will be of no extra cost to you, but I may receive a compensation.

Choose a MailerLite Landing Page Template

Currently there are 10 different landing page templates on MailerLite. All are very professional and completely customizable.

The cool thing about starting with a template is that it gives you ideas for how you want to customize your landing page. You can almost see yours taking shape.

The templates are each focused on a specific purpose, such as to promote an eBook, an online course, or just to announce an upcoming product. You can link these to your email automation that triggers as soon as someone opts in on the landing page.

One of the biggest mistakes in growing my online businesses was not capturing emails earlier. I missed out on THOUSANDS of emails. (Still hurts!)

Capturing emails to grow a following is a MASSIVE part of your online business success. I’m currently moving my email marketing service away from MailChimp to MailerLite. Here’s why.

I started looking into MailerLite about two weeks ago, checking out their automation service, subscriber forms and campaign editor. I was able to convert my two main email lists over in one day.

Be sure to scroll down to the end for an on-screen tutorial showing how these features work.

Please note that some links below may include my affiliate link. If you decide to purchase any of these products or services through any of these links, it will be of no extra cost to you, but I may receive a compensation.

MailerLite Has Free Automation Email (Series)

The main thing that drew me to MailerLite was its free email automation service. In fact, all of MailerLite’s services are free up to 1,000 subscribers (more on this later).

Setting up a series of pre-written emails that automatically send in a predetermined sequence is the core of email marketing. It allows you to build trust with your following and lead them to what you eventually want them to do (purchase your product, hire you, enroll in your course, etc.).

MailerLite’s new feature is called Automation Workflows. You can set your emails to send in order when someone joins one of your subscriber lists. You can also set more detailed options such as what to do with a subscriber who doesn’t open or who does or doesn’t click on a link.

Basically, you can create a flow or a tree that funnels subscribers based on what action they take. Of course, you don’t have to do this. Your automation can be as simple or as complicated as you want it to be or it needs to be.

Yes, MailChimp has a ton of automation features. But MailerLite’s automation is FREE, which is awesome for beginners and anyone with smaller subscriber lists.

Simple Drag-and-Drop Editor

Much like MailChimp, MailerLite has a drag-and-drop editor for creating individual email campaigns and subscriber forms.

There are several options including photo boxes, text boxes, video, titles, galleries, etc. MailerLite is still new, so the editor can use some improvements. Some of the photo areas are far away from the text, and there is some wasted space. But there are still a lot of customizations such as several fonts to choose from and custom colors.

With a straight-up comparison, MailChimp (image below) and MailerLite have a very similar drag-and-drop editor.

Everything’s Free Up to 1,000 Subscribers

MailerLite is new, so maybe they are offering everything or free for up to 1,000 subscribers to maximize the number of users.

Even at more than 1,000 subscribers, the first paid level is just $10 per month. That level is for 1,001 to 2,500 subscribers. For comparison, 2,501 to 5,000 subscribers is $20 per month, which is a great deal. You can also pay annually and save 30 percent.

The ability to create automated email series, customized landing pages and access to several different templates for FREE is pretty damn sweet.

Great MailerLite Landing Page Templates and Forms

Speaking of landing pages, it’s pretty rate to find them for free that actually look good.

Check out a landing page here I created using MailerLite to promote my free training on how to attract and land your dream customers (you should take that training, by the way… mmmmkay?!).

Landing Pages (a.k.a. Lead Capture Pages) are part of MailerLite’s Webforms section. As I write this post, there are eight different landing page templates on MailerLite. This is a HUUUUUGE benefit over MailChimp. And this is my favorite part of what I’ve discovered using MailerLite.

Get a Blog Like This

Blogroll

Search More Training

Home Business Coaching

Do you want to take your home business to the next level? Do you want to learn how to attract and land your dream clients online? Do you want to create streams of qualified leads that find you and want to work with you?

If you answered yes to any of these, we should talk.

The contract economy is growing quickly. Technology has allowed more and more people to work remotely on a contract/1099 basis. The truth is, there are a whole lot of ways to make money from home today. And of you are reading this, you probably found a way that works fro you.

So, no matter if you are a network marketer, freelance writer, photographer or shuttle kids to and from school, I'd love to help you take your business to a higher level and help you grow as a home business owner.

Want some free home business coaching? The stop by my blog where I'm regularly adding fresh home business coaching tips. I blog about generating leads online, how to write like a pro, personal development, online branding, network marketing... heck, I even blog about blogging.

I hope you find it helpful, and please contact me to let me know what questions you have and what topics you'd like to see me write about. I truly do value your feedback.

Online Branding/Blogging

Have you been wanting to build a website or blog but just don’t know where to start? Does it seem like way too big of a task for you to tackle? Have you tried to market your business though social media but it’s just not getting anywhere? Well, here’s a little secret: it’s a whole lot easier than you think.

I’d love to talk to you about creating a professional online presence that generates leads, grows your network and, of course, makes you money! I have created some of the top-ranking websites and blogs in the industries I’ve been involved with, some of which have generated thousands and even tens of thousands of dollars a month in sales.