Peas are commodities, people are not. People want to be treated like individuals and they want to do business with businesses that treat them as such. However, when you have tens of thousands of customers or more, how do you that?

Relevancy is the key to providing a compelling one-on-one experience to your customers. To provide relevant data and offers, you need to know more about your shoppers than what they have purchased in the past. You need to know who they really are – their social interests, demographic data, and current, real-time intent, and then tailor their shopping experience based on that individual data.