Site of the Day: YesNurse.co.uk

While I selected this as a Site of the Day because of its overall quality, I want to focus on a single element of the site that I appreciate. Notice how the illustration of the bottle in the main banner area breaks the border of its container? By breaking the container in a single place, it drives the visual priority of that central element and focuses the user’s attention on the product. I love how small details like this can work to the designer’s advantage.