In Zurich, dancers portrayed the challenges facing people with MS through abstract, expressive routines. Meanwhile, people in Basel, Bellinzona, Bern, Chur, Lausanne, Sion and Zug grouped together to form the letters of the word ‘SIGNAL!’, with footage of the displays broadcast live on seven screens across the cities. The activity was based on mobile technology and made innovative use of Facebook for live transmission of the events.

The Swiss MS Society was praised for the creativity of the event; whilst the collective action sent a powerful signal about MS and raised public awareness, the ‘Signal’ theme also communicated a more nuanced message about the disturbance of signal transmissions that occurs in MS.