“Imagine the last 50 years was an experiment. The food industry posed the hypothesis: Processed food is better than real food.“

With these words Professor Robert Lustig from the University of California told the story on how the consumption of processed food and sweets has doubled to one third of the total food consumption in the US.

Research has shown that out of the 600.000 items in the American food supply, 74 percent have added sugar. Furthermore, of 4.000 packaged items in the American food supply, the amount of salt is 50 percent higher than official regulations.

“In the USA, the food industry grosses $1 trillion per year – $450 billion is gross profit. In the USA, health care costs total $2.7 trillion/year – 75 percent of which is chronic metabolic diseases and 75 percent of which is preventable. Thus, $1.4 trillion/year is wasted. We lose triple what the food industry makes,” Lustig explains.

“In conclusion, the processed food experiment has succeeded in getting the consumption of unhealthy food rising, and it has succeeded in cash flow for the companies, but it has failed dramatically when it comes to health. And there is only one answer: Real food,” said Lustig.