THE BEST IN BEAUTY FROM THOSE WHO KNOW BEST

VIOLET GREY began with our search for the best eyelash curler. To find the answer, we formed a band of inside-Hollywood experts and editors — from makeup artists to movie stars — to test every eyelash curler against our rigorous set of standards (the VIOLET CODE). We tested on film sets, on red carpets, and in the back of Jack Nicholson’s limousine — and once we learned which curler would make our lashes curve and not crimp (Utowa, it’s from Japan), we moved on to mascara, lip stain, dry shampoo, and everything else a girl needs in her cosmetic wardrobe. On any given day, we are discovering, testing, and approving best-in-class beauty. The result is a discerning curation of products, tips, and inspiration deemed essential — the Industry’s Beauty Edit.

Details

The Silver Gel functions as an optimal conductor for electrical currents, a powerful brightening masque, and an intensive moisturizing treatment. The gel is packed with glow-inducing actives—like finely-crushed pearl and Japanese hyaluronic acid—to promote collagen production, provide immediate and sustained hydration, and brighten the skin. At the core of Silver Gel is ZIIP Beauty's Electric Complex: a combination of pharmaceutical-grade glycerin, a conductive sugar complex, and dehydrated seawater, which is saturated with electrolytes magnesium, potassium, and sodium. The Electric Complex simultaneously nourishes the skin and provides efficient and energetic delivery of current.

Silicone-free, oil-free, paraben-free and fragrance-free

Japanese hyaluronic acid: draws moisture into the skin for 24 hours following application

How To Use

Use a generous amount of conductive gel before every treatment. ZIIP Beauty founder Melanie Simon likes to use nine pumps to cover her entire face and neck. If she’s doing more than one treatment at a time, she’ll add more gel before each one.

You can leave the conductive gel on as an intensive masque for up to 20 minutes following the ZIIP device's Energize, Sensitive Energize, Instant Gratification, or VitalEyes treatments, which use alternating nanocurrent and microcurrent.

Rinse off the conductive gel right after using the ZIIP device's Pigment, Total Clearing, or Quick Fix. These programs use direct current, which pulls debris to the skin surface, making it necessary to remove gel soon after treatment.

Editor’s Notes

It is essential to use this gel on all skin areas to be treated, or the ZIIP device will not deliver electric currents.

AS SEEN IN

I’LL HAVE WHAT SHE’S HAVING

THE DEVICE (AND GEL, AND APP) FOR GLOWING SKIN

How Town & Country’s Contributing Beauty Editor found herself reaching for the ZIIP, and the gel, and the companion app, again and again, and again until she finally became the brand’s Director of Strategy and Partnerships.