Email marketers, I’ve got some good news and bad news for you. Let’s start with the encouraging news: according to new data from Yes Lifecycle Marketing, the average email open rate (currently 16.1%) has registered a 9% year-over-year increase and a 3% increase over the last two years. So congrats, your subscribers want to open your marketing messages!

Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.