The introduction of the $1 Morning Value Menu shows Taco bell’s emphasis on winning th ebreakfast fast food war. Taco Bell is going after competitors, such as McDonald’s, which introduced all-day breakfast in October 2105.

The new menu was accompanied by a tongue-in-cheek research study, showing “84 percent of consumers prefer to spend $1 vs. more than $1”. 16 percent of survey respondents surprised everyone in their desire to spend more. The study also revealed, that “When considering $1 breakfast options, 81 percent say that Americans should be given more choices” and “When thinking about $1 breakfast items, 80 percent say Americans should be given the option to have breakfast with bacon.” The study was conducted by Taco Bell as part of this new promotion.

Taco Bell has improved their already great breakfast menu. Here you see their most popular item, the famous Taco Bell AM Crunch Wrap.

The breakfast segment has become increasingly important to the company, as Taco Bell breakfast has grown to a consistent 6 percent of sales. The new Morning Value menu is expected to increase breakfast sales even more.

Breakfast is typically served from 7 to 11 a.m. daily at 6,000 locations nationwide.

You can save 25 percent (up to $10) by ordering online or by downloading the free Taco Bell app (offer ends on March 31).

Taco Bell launches $1 Morning Value Menu

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