SEO

Search Engine Optimisation, or SEO, is the process we use to make your website highly visible to search engines like Google.

There are short term tricks to boost your SEO temporarily, but for long lasting effects, the content of the site is critical. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

At it's heart, the web is a text based medium. We put so much effort into designing a website layout that builds your brand, and yet so often the text (or copy) of the website is almost an afterthought. After weeks of site development the copy is often hastily written in a few days at the end, by someone who loves the business but who doesn't have specialised skills in commercial copy writing.

Add to that the requirement to incorporate keyword terms effectively, and with a view to the technical implementation of Search Engine Optimisation (SEO), and it is a job best handed to experts.

One of the issues with using a Content Management System (CMS) for your website is that Search Engine Optimisation (SEO) can be difficult to implement. This stems from a number of factors, the web addresses (or URLs) of web application driven sites often use long strings of computer language to identify pages, rather than words people and search engines understand. And making sure that meta tags and page headings conform to standard SEO practice can be challenging.

Blacklight productions ensure that your Joomla website will not be disadvantaged by these issues.