Structure and content

Do you want a career within sales and marketing with an international perspective?

The programme is a 1½ year bachelor top-up consisting of three semesters.

The programme combines theory with practice through project work and case studies from a broad range of companies.

You will develop knowledge and comprehension of business practice, applied theory, and methods used for sales and marketing within an international business perspective.

The programme emphasises business-to-business sales. The focus is on overall themes covered by core subjects including sales and marketing, supply chain management, business law, management/organisation and economics.

The first two semesters will be based on theory and practice, whereas the 3rd semester will consist of an internship in a company abroad or in Denmark.

You will determine your own professional profile through an elective theme, the internship and the final Bachelor project.

The internship will give you the opportunity to use the skills you have obtained in class and apply them in practice. The last semester will also include the final Bachelor project.

1st semester: The background for a company’s sales

The theme of the 1st semester is "The background for a company's sales".

The semester is structured around the following course elements: The Customer as Starting Point; Industry and Competitors; Innovation and Theory and Methods.

2nd semester: Business Development in an International Perspective

The theme of the 2nd semester is "Business Development in an International Perspective".

The semester is structured around the following course elements: Developing the Sales Base; Tactical and Operational Sales; Implementation and Follow-up.

Elective elements are also included in this semester.

3rd semester: Internship and Bachelor project

The theme of the 3rd semester is "Internship and Bachelor project".

The purpose of the internship is to provide you with the opportunity to test in practice the theoretical knowledge gained during the first two semesters.
Meanwhile, the Bachelor project will allow you to demonstrate an ability to apply theory and methods to the analysis and solution of a practical business problem.

Enrolment

Get information about the requirements for Danish and international students.

Requirements for Danish students

Danish students need a two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees in the field of business studies will be assessed using criteria from the Academy Profession degree in Marketing Management.

Please notice that courses are taught and examined in English.

All applications will be evaluated individually. The following criteria are used when assessing the applications received:

Exam results from previous studies

Work experience (a minimum of 30 hours work per week for at least 3 months)

Requirements for international students

International students need a two-year Academy Profession degree in Marketing Management or a similar business diploma or degree is required. Graduates from other Academy Profession degrees in the field of business studies will be assessed using criteria from the Academy Profession degree in Marketing Management.

It is a requirement that you hold an Academy Profession degree or have similar qualifications and have at least 2 - 3 years' relevant higher education.

All applications will be evaluated individually. The following criteria are used when assessing the applications received:

Exam results from previous studies

Work experience (a minimum of 30 hours work per week for at least 3 months)

Credit transfer

Students who have completed relevant study activities at a foreign institution of higher education may be allowed to transfer their credits to VIA, which may exempt the student from exams/courses of a study programme.

Applicants who are native speakers or have proof of secondary school education from the UK, Australia, the USA, Canada and New Zealand are exempt from the English language admission requirements.

Applicants from Iceland, Norway, Sweden and Finland do not need to be tested in English for the English speaking study programmes. Their high school diploma will be converted to Danish grade levels and they will then be assessed and admitted according to the requirements for Danish applicants.

Each semester contains a complete and partial learning sequence with its own exams. That means it is possible for foreign students to complete parts of the study programme with documented equivalent qualifications from a foreign educational institution.

How to apply

The application deadline for Danish and international students is 5 July at 12.00 noon.

The programme begins in August.

If you have an Academy Profession degree in Marketing Management or a similar degree, you may apply directly for the top-up programme by using the online application form.

Overview of fees and terms of payment

You must be current with payment in order to get access to the first semester of the programme.

The prices are fixed for the official duration of your study programme. If you exceed the official duration of the study programme, any subsequent semester payments will correspond to the tuition fee at that time.

VIA University College reserves the right to change tuition fees every year in October or whenever conditions necessitate such changes.

If you are required to pay a tuition fee, you will always be invoiced directly from VIA University College. No partners are entitled to charge fees on behalf of our institution.

If you are asked for additional payments by a VIA University Partner partner, please let us know.

Application fee

Application is free if you are from a country that is member of the EU. Applicants from all other countries are required to pay an application fee of 100 euro. The application fee must be paid in full when applying for the programme.

Internship

Experience the working world

Doing an internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

As part of the bachelor top-up programme, you will be required to do an internship during the third semester. This will allow you to apply theory to real-world business tasks and practice a number of valuable skills.

Benefits

You will benefit from working in a real-life environment and gain professional experience relevant to your future career as an International Sales and Marketing Manager.

Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and make good contacts with employers within your field of your study.

Where to go?

You may do the internship in a company of your choice in Denmark or abroad.

Duration

The minimum period for an internship is 12 weeks of full-time work.

Career guidance

As a graduate, you can look forward to excellent employment prospects worldwide.

The hallmark of this programme is an international focus and the inter-disciplinary skills that will make you attractive to a wide range of companies.

Help for your future career

The Career Service Centre at VIA Campus Horsens helps you with your transition from being a student to being a part of the business world.

The Centre offers you advice about your options. It can provide you with good guidelines about salary, and organises Company Dating, where students and companies meet each other in an informal way.

Further education

When you graduate as an International Sales and Marketing Manager, you will have the opportunities to continue with a master’s degree in Denmark or other countries.

International opportunities

A study abroad experience provides global insight and perspective.

To enrich the study experience and nurture cultural diversity on campus, we encourage
our students to study abroad and we welcome foreign students from partner institutions.

VIA University College has corporation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

This means that you have the opportunity to choose to study for one semester at one of our partner institutions in another country. If you choose to study abroad, we recommend doing so during the 6th semester.

Today's business world is a global marketplace, so having a study abroad experience can be positive for your CV.

You may also choose to do your internship in an international company in another
part of the world. Both possibilities give you the opportunity to experience the way
of life in another culture.