Android development and money stuff

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About Johannes Borchardt

Johannes is the co-founder of ANDLABS, a company specialized in Android development. Starting his mobile career in 2008, he has been building up Android expertise since the beginning. He has helped several bluechip companies get their Android apps ready, gives talks on conferences on a regular basis and published several articles in field-related journals.
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The last income report lies back almost a year. We’ve had a big job at ANDLABS which consumed almost all my time and also stopped me from working on my apps and also reduced my post frequency. Since this job is done now, there will be more reports and even a newsletter.

For now, here’s a summary of the income my Android apps generated in the last year.

Which Apps?

The careful reader might recognize that SmsToSpeech full and AL Voice Recorder Ad Free have a decline in installs, which should technically not be possible. I ascribe this to a different way of counting Google is using.

Advertising Stats

Here are some statistics of the Ad frameworks I’m using. Unfortunately there seem to be issues with madvertise’s reporting system, which is why I’m only showing AdMob numbers here. To summarize madvertise’s performance in the last year though: It was underwhelming.

AdMob

Requests: 2,732,264

Impressions: 2,700,974

Fill Rate: 98.94%

Clicks: 95,954

CTR: 3.55%

eCPM: $1.70

House Ads: 104,351

Here’s the distribution over the months:

AdMob Income Sept 12 – Aug 13

How much?

Here are the numbers:

AdMob:

3D Invaders: $1,596.55

AL Voice Recorder: $3,010,52

AdMob Total: $4,607.19

Market sales: ~$407.55

In-App purchases: ~$41.25

Distributed Google Play Sales, including In App Purchases

Total: ~$5,056.35

It’s obvious that my app’s performance was not good compared to the months before, where I put a little more emphasis on maintaining their market position. Still, $200-$300 extra on the bank account every month don’t hurt.

What’s next?

For now I will focus on the development of a new game. Hence I don’t expect my income to rise until it’s published.

Please feel free to share your own experiences and hints in the comments. Ask questions, share, do whatever you like.