News Releases

Incredible Sweetness Returns This Summer with Amaize™ Sweet Corn

Amaize™ Sweet Corn (Amaize), a rare white sweet corn known for
its incredible sweetness and perfect crunch, returns for a limited
time exclusively at select retailers across the U.S.

Amaize was discovered in 1989 by two breeders at Crookham
Company, George Crookham and Bruce Hobdey. The pair began
working on perfecting the taste and texture of Amaize after
experiencing a type of corn with a pop and crunch that
differentiated itself from the textures of other corns, which
tended to get mushy when cooked. Using non-GMO breeding methods,
they perfected Amaize after 22 years and 10,000 variations of
testing and introduced Amaize to the public in 2011 to strong
consumer enthusiasm.

"Amaize is our best product and it wins consumers over every
season," said George Crookham, CEO of Crookham Company. "It is also
a great category driver and we continue to see the program
grow."

Since Amaize's introduction, the program has grown significantly
with more participating retail locations year after year.
Amaize will be supported at retail this year with an extensive
marketing program, which includes point of sale signage, in-store
demos, public relations outreach, blogger outreach and packaging
where sold in pack.

Arriving just in time for the summer, the sweet and crunchy
Amaize Sweet Corn will be available for a limited time now at
select retailers through September and is sold exclusively in
select stores and market areas. For retailer locations and recipes,
visit www.AmaizeSweetCorn.com.