During the quarter advertising revenues reported growth of 9% YoY to Rs. 3740 million in current period from Rs. 3433 million in Q2 of last fiscal, while circulation revenue has increased 11.5% YOY to Rs. 1179 million from Rs. 1057 million, primarily due to yield driven growth, largely growth has come from mature market

Star Plus continued to lead the urban markets with increased viewership ratings followed by Colors at no.2 and Sony Entertainment Television at no.3. Life OK stepped up to the fourth spot pushing Zee TV to the fifth spot. In the rural market, Zee Anmol remained to be the most watched channel of the rural market. Sony Pal pushed Star Utsav to the third spot and acquired the second spot. Colors stepped up to no.6 replacing Zee TV