Analytics

Through the integration of data from a number of sources, Silo Analytics provides rich information through statistical reporting. With the addition of the Till-data component, consumer spending behaviour can be assessed through a promotional looking glass.
The promotional and till data sets when synergized, give brands and retailers a better view of:

­­What SKU’s grow your volumes the most effectively
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What is the best price to promote without compromising margin and volumes
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Image size and placement
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What region works best

­­­­­­Length of promotion – volume impact
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­­­­­­Mid-month vs. month end promotions
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­­­­­­Seasonality
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­­­­­­Effectiveness of value adds

Powerful analytics for a competitive advantage

ASSESS PROMOTIONAL ROI

Measure the return on investment of promotions and assess the effectiveness of the advertising metrics.