Cleaning Product of the Month - Clorox Concentrated Regular Bleach

Have you ever noticed that the small bleach dispenser in your high-efficiency (HE) washing machine can't hold the amount of liquid bleach that you need to whiten and disinfect your laundry? If the bleach over overflows, it can damage your machine. To help you get bleach's full whitening power while washing a load of whites in your HE washer, Clorox has developed Clorox Concentrated Regular-Bleach.

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The new formulated bleach comes in a smaller, easier-to-pour bottle. Because there's a smaller amount of water in the formula and less packaging, the concentrated bleach is also a plus for the environment. However, don't be wary of the redesign, you'll still get great whitening power and number of uses as from the traditional 96-ounce bottle of Clorox Regular Bleach. Keep in mind that you'll now add 1/2 cup of Clorox Concentrated Regular-Bleach to a standard washer and to the max line of an HE washer instead of 3/4 cup. For all other disinfecting uses, check the label for the appropriate amounts of bleach.

The concentrated bleach is currently available in some regions of the U.S., but will be available nationwide by the end of March 2013. To easily identify the new bottle, look for "Now Concentrated" on the product label.