Digital Marketing - Upgraded

Digital Marketing - Upgraded

Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital media to grow your company's sales and branding by covering all the important aspects of Digital Marketing.

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About the Course

Edureka's Digital Marketing course for Middle & Senior Managers, will provide a strategic understanding of Digital Marketing.The participants will learn how Digital Marketing impacts brand & Sales, Best practices in digital marketing, and tools & techniques. The course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the course.

Course Objectives

After the completion of the Digital Marketing course at Edureka, you will be able to:

1. Get strategic understanding of Digital Marketing

2. Understand how to use it for branding and sales

3. Understand its advantages & limitations

4. Become familiar with Best Practices, Tools & Technologies

5. Blend digital with offline marketing

6. Plan & manage digital marketing budget

7. Manage Reporting & Tracking Metrics

8. Understand the future of digital marketing and prepare for it

Why learn Digital Marketing?

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

Who should go for this Course?

This course is a solid foundation for middle and senior managers to understand how to leverage the power of digital marketing to build brand and grow sales.

Which Case-Studies will be a part of the Course?

Project: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.

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level:

All

Lectures:

31

Durataion:

16 Hrs

There will be 8 instructor-led interactive online classes during the course. Each class will be of approximately 2 hours and will happen at the scheduled time of the batch you choose. You have the flexibility to reschedule your class in a different batch if you miss any class. Class recordings will be uploaded in the LMS after the class. You have lifetime access to class recordings.

Project:

16 Hrs

Throughout the course, you will be working on a project where you are expected to implement the techniques learnt during the course for marketing a B2C, B2SMB or B2B product.

Assignments:

15 Hrs

Each class will be followed by practical assignments which can be completed before the next class. These assignments will help in applying the concepts taught in the Live classes. Our 24x7 expert support team is available to help you through Email, phone or Live support for any issues you may face during the class.

Students:

6

Language:

English

Institute:

Edureka

Access:

LIFETIME ACCESS

You get lifetime access to the Learning Management System (LMS). All the class recordings, installation guides, class presentations, sample codes, project documents are available in downloadable format in the LMS. Also, your login will never get expired.

support:

24x7 SUPPORT

We have 24x7 online support team available to help you with any technical queries you may have during the course. All the queries are tracked as tickets and you get a guaranteed response from a support engineer. If required, the support team can also provide you Live support by accessing your machine remotely. This ensures that all your doubts and problems faced during labs and project work are clarified round the clock.