How pzcapflow started their logo design journey

Company name

CapFlow Investments

Overview

I'm starving entrepreneur with a great idea for a business. I need a web-site to advertise my new venture. All my funding is out of my pocket so I'm a little tentative about using this service, but I'm willing to give it a try. If it works out, I'll have more follow on work. I'm based in San Francisco.

Tell us a bit about who you are and the people you reach

My audience are people in the commercial real estate business. This includes owners, mortgage brokers, real estate brokers and anyone else interested in multi-family properties. The owners are my potential customers. Contractors and property managers will also be viewing my site.

Requirements

This business offers consulting services to owners of multi-family properties (apartment buildings). We help them improve the financial performance of their buildings by finding new sources of income and ways to reduce expenses. A big part of our strategy is using green technology to reduce expenses and attract tenants.

I want my logo to be sleek and professional looking so that potential clients will have confidence in hiring my services. The logo should have the name of my company and possible some kind of graphic. If there is a graphic, it should be fairly abstract (perhaps a suggestion of a building). Mostly I want something crisp, clean, and modern. Muted colors. Hope this helps.