Top 10 WordPress Plugins for Adding Ecommerce to Your Site

WordPress has grown into a powerful ecommerce platform. While there are a ton of done-for-you ecommerce solutions like Shopify and BigCommerce, WordPress is still the go-to choice for a majority of shop owners.

Woocommerce is the most popular ecommerce plugin for WordPress. It can easily be added to almost any theme. Just plug and play. The beauty with WooCommerce is it can scale for larger online stores that need additional functionality.

Shopp Plugin is a premium shopping solution plugin for WordPress with a rich and polished feature list. It is easy to install and manage, and is compatible with almost all WP themes. Some of its important features are support for physical & digital products, order history, email notifications, fast product search, shipping rate calculations, discounts and promo codes.

WP eCommerce claims to be the original eCommerce plugin for WordPress. There are mixed feelings about the WP eCommerce plugin, some people say it is only for a handful of products, but I’ve seen sites with larger inventories. WP eCommerce has umpteen free and premium themes built using its code, and its seemingly infinite list of features, it really is an essential powerhouse of a plugin.

Originally PHPurchase, Cart66 has evolved into a cloud based WordPress ecommerce solutio and a standalone plugin (Cart66 Pro). You can sell services, memberships and physical products with ease. Cart66 has a powerful dashboard-based order management system, simple system to track your orders, you have the option to offer discounts and provide shipping options. Cart66 really has everything out of the box. No add-ons needed.

Price: Cart66 standalone plugin is $98 for a single site and $300 for unlimited sites. Cart66 Cloud is $95 per site.

Payment Gateways Supported: The standalone plugin supports 2Checkout, Authorize.net, eWay, PayPal, Stripe, offline payments and more. The cloud version of Cart66 has a massive list of over 70 payment gateways.

ShopperPress is an open source fully featured shopping cart theme for WordPress, that is perfectly suited for selling all types of merchandise, services, and digital downloads.

It is packed with all of the features you would expect from an ecommerce, with a few extras added in. It allows for Adsense integration with dedicated advertising slots and you also have the option to import from Amazon, Ebay, CSV and Datafeedr.

Price: ShopperPress has a flat price of $79, which has been recently reduced from $200.

Payment Gateways Supported: ShopperPress has integration with an awesome 20 payment gateways all of which are easily activated via the admin area, they include: PayPal, PayWeb.ca, PayFast, 2C0, Google Checkout, Sage Pay… and many more.

Tribulant developed this plugin to be super easy to set up. With its fairly easy to use interface, you can set up your multiple products and categorize/organize them into multiple product categories. Add additional images to showcase your products so that users know what they are buying and add digital downloads to products if needed so that users can securely download paid files from your website.

Price: It costs $69 for a single installation and $325 for an unlimited licence.

Jigoshop was started in 2011 by a UK based development firm. Jigoshop is actually very similar to WooCommerce. Jigoshop’s original developer helped build Woo. You can read a good head to head comparison here. One thing to note is the Jigoshop themes tend to cost more.

Ecwid was founded in 2009 by the same guy that started X-Cart. Ecwid now has over 800K stores online. The integration with social media is awesome. You can sell your products directly on sites like Facebook and Tumblr. Ecwid caters their product to small businesses looking to get started quickly.

Price: Free for 10 products, but their most popular business plan is $35/month.

Payment Gateways Supported: The free version supports PayPal. The paid version has over 40 payment gateways including 2Checkout, Authorize.net, ClickAndBuy, iDEAL, Payleap, iPayment, Stripe, and more.

MarketPress eCommerce is created by WPMU DEV. It comes with everything you need to sell and deliver physical or digital products. One of the big advantages of MarketPress is multi-site integration. This means you can create an Etsy-like store network that you control.

Darren is a self starter with an MBA in Internet Marketing. He hangs his hat on a decade of experience marketing global Fortune 500 companies and small one-person ecommerce niche brands. Follow him on selfstartr.com or Twitter.