UI/UX Design

User Experience (UX) Design, What it means

User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

Difference between UX Design and UI Design

Although this UI and UX are often used interchangeably, however, while Usability and User Interface Design are important aspects of UX Design, they are subsets of it – UX design covers a vast array of other areas, too. A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability, and function. It is a story that begins before the device is even in the user’s hands.

We Start with Why, What and How of Product Use

Our UX design starts with Why, What and How of product use. The Why involves the users’ motivations for adopting a product, whether they relate to a task they wish to perform with it, or to values and views associated with the ownership and use of the product. The What addresses the things people can do with a product—its functionality. Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way. UX designers start with the Why before determining the What and then, finally, the How in order to create products that users can form meaningful experiences with.

Learn More about the Importance of UI/UX for your product

Our Expertise Areas

Mobile App UI/UX

UI/UX for Mobile Applications, interactive and engaging users, great functionalities.

Web Design UI/UX

UI/UX for a better, responsive and user engagement websites or web applications.