TARGET PROFILING

CRAFTING BRAND PROPOSITIONS

TRACKING AGAINST OBJECTIVES

Ensuring your activities and communications hit the mark.

Quantitative, but delivering much more than numbers

HELPING MARKETERS CREATE & DELIVER BRANDS THAT CONSUMERS LOVE

Successful brands know their target consumers intimately and deliver to them meaningful, differentiated and authentic propositions. I take great pleasure in contributing to this – starting with segmentations that clearly point the way to identifying the target and ending with tracking that ensures the proposition is getting across and winning the competitive battle. Powerful segmentation delivers a real depth of understanding of target consumers as people – what they want in the product or service as well as where it fits in their lives and what their priorities are. It allows marketers to craft propositions that meet market needs, but also deliver to a higher purpose that will ultimately differentiate the brand. It is no longer enough to be positioned in a market context only. Effective tracking helps marketers ensure their communications and actions cut-through and work in a constantly changing and difficult environment. Again it’s not getting any easier and our guidance can be invaluable.

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We have many solutions and tools to help you and your business. But a project is only as strong as its central question. For that reason, pick up the phone and let’s talk – or maybe flick us an email and we can book in a meeting – the coffee is on us.