Utilizing sponsored content & working with brands

I absolutely love working with brands on my blog; it’s something that I never thought I’d see happen for me but alas, after years of hard work, it did and now it’s one of my favourite aspects of blogging! Of course it doesn’t come without it’s stresses, like invoices not being paid on time, rude PR people and products which don’t quite live up to expectations but on the whole, I’ve had a hugely positive experience working with brands on product reviews and sponsored content over the last year or so.

I also love doing what I can to help other bloggers on their journey to working with brands. I’m a far cry from being an expert but I totally don’t understand bloggers who are really secretive about how and where they find their sponsored work. There’s enough to go around, blogging is becoming one of the leading and most popular forms of marketing and advertising and bloggers are being trusted more and more with sponsored content and brand work. So let’s work together on bigger and better brand and blogger partnerships which are mutually beneficial!

Whilst brand work is fab, what I’ve been learning and practicing over the year is how to fully utilize that work to benefit me and the brand in the future. I think we know all to well the high of getting a fab sponsored post and then absolutely nothing for another month; just when things felt like they were picking up, we’re right back to where we started. Although sometimes, admittedly, this hasn’t got anything to do with us as individuals. Some periods of the year are generally just quieter for a lot of bloggers.

But today I wanted to share some ways to utilize that sponsored work which will hopefully help you keep the jig up all year round, rather than for a week every now and again. Sponsored content doesn’t come easy and it certainly doesn’t come without a butt ton of hard work!

Build a good relationship with PR’s

PR’s are usually the main source when it comes to sponsored content so if you can, building a good relationship with PR people can be super helpful!

End on a good note

Once a sponsored post / product review is done and dusted, it’s good to end on a good note and leave them with a good, lasting impression of you. Ask them to keep you in mind for any future collaborations which might suit your blog – they may even come back straight away and say they have one! Which has happened to me before, bingo!

Keep their email & email them if things are quiet

Sometimes when things are a bit on the slow side, I’ll drop some PR’s I’ve worked with in the past on successful collaborations an email and ask if there’s anything in the pipeline that I might be suitable for. The worst they can say is no.

Don’t half-ass sponsored posts

I’ve really upped my game with my sponsored content lately and taken much more time and effort into every aspect of them. I think it’s important to treat sponsored posts the same as you would any other post or maybe even as an even higher priority. Seeing super high quality sponsored content will never be a bad thing.

Share them as you would a normal post

I’ve certainly felt like sometimes, sponsored posts don’t get promoted or shared as much as “normal” posts on some blogs. But you’ve worked hard on the post and you should be proud of it and want to share it just as much as a “normal” post. Again, PR’s will see that you’re efficient in sharing your sponsored content.

Consider branching out

I’m sure you would have heard bloggers moan about other bloggers taking on sponsored content which doesn’t fit their blog in any way, shape or form. And yes, fair enough, if you’re a beauty blogger and suddenly start talking about oil rigs, some eyebrows might get raised. But if you’re a lifestyle blogger, like me, who talks about almost anything on their blog, it’s definitely worth keeping your eyes peels for collaborations about a topic you maybe haven’t spoken about before. If it’s something you’re interested in and can adapt well into a post then go for it!

Apply, apply, apply

Continuing on from the point above, if you see an opportunity that you think you might like – just apply for it. If you’re not sure, ask for more information. If they want someone with a following just slightly higher than yours, ask anyway. Apply for as many opportunities as you’re interested in!

I hope this post was helpful; if you have any other advice to add, please leave me a comment!

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Hi! I’m Jenny, a 20-something lifestyle blogger from Essex. You’ll find a little bit of everything on Jenny in Neverland but I’m particularly passionate about sharing blogging advice, organisation, self reflection and mental health. I also love books, Disney, Motorsport, food and getting stuck into a good series! Want to work with me? Click here! <3