Betty White Does Facebook Live Chat With Tide Vivid

For years, White's fans have tried to get the 90-year old actress and comedian to join the social network but she has always demurred.

Today that changes. White is answering fan questions via a live video chat on Tide's Facebook page. White is now a spokeswomen for Tide Vivid, appearing in a series of cheeky commercials. The premise behind the ad campaign is to "break the rules."

The television star behind such hits as The Mary Tyler Moore Show and The Golden Girls has developed a cult-following with the connected generation. In 2010, hundreds of thousands of Facebook fans petitioned for the actress to host Saturday Night Live.

Still, White herself has shied away from appearing on the social network — explaining that she doesn't use a computer and doesn't have any use for the service.

When I spoke to White on Tuesday, she explained why she finally chose to make an appearance on the network via Tide. "I'm just enjoying working with them so much," she said. "When I realized I could use Facebook as a way to communicate directly with my fans, I thought it would be a great idea."

White will be answering questions until 3:45pm EDT. Tide will be making the video of the chat available after it is over.

White didn't rule out future social media appearances — but don't expect to see her tweeting or posting status messages any time soon. The actress told us she doesn't even have a computer. And with two television projects and lots of work as an actress, we doubt she'd have time to spend much time online anyway.

What do you think of Betty White's Tide promotion on Facebook? Let us know in the comments.

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