Sounds a lot like Huggy Bear / Riot Girl stylings to my mind. Obviously not as pop as her previous outings but remember her debut single Carolines a Victim was in a way very much like this song - one line repeated over and over but against a sparse electro backing rather than guitars. And this song doesn't tell the whole tale. The first single proper from the album is gloriously pop. A big old mix of motown, 60's pop, surfy garage guitar and melody. If you don't like this wait for the single.