By Mike Petraglia | Comments Off on Bringing the Super Bowl closer to home with ‘the world’s most popular sporting event program’

They published the 2013 Inauguration Program for President Barack Obama. They publish the program for one of the biggest evens in tennis – The U.S. Open – and they handle publication for baseball’s annual Hall of Induction ceremony. And once again, they will publish the single most popular souvenir of America’s most popular sporting event.

H.O. Zimman, headquartered in Lynn, Mass., publishes the official souvenir program of the Super Bowl.

They bill the $20 program as a publication that has “stories that will indulge the senses” as part of “the world’s most popular sporting event program.”

Among its 264 pages, the best selling feature of the Super Bowl XLVII Official Souvenir Magazine is the high-glossy finish of action photography, popular feature stories from national writers and several features including one on every winning team’s Super Bowl ring.

It’s not quite the $3.8 million for a 30-second TV spot during the big game but Super Bowl program advertisers do reach a captive audience that goes well beyond the 72,003 fans inside the Mercedes-Benz Superdome in New Orleans, as the program is considered a must-have by hundreds of thousands of football fans worldwide who make it a tradition to collect the program every year.

Those who advertise in the big program receive a complimentary advertisement in the 2013 Pro Bowl Official Magazine, which was played Sunday in Honolulu.

H.O. Zimman is a full-service custom publisher, providing layout, design, editing, printing, production, and delivery services. With a client list that includes the National Football League, the National Baseball Hall of Fame and Museum, and the United States Tennis Association, Zimman produces more than 500 publications annually.

By Mike Petraglia | Comments Off on From Lynn, Mass., to North Texas and Super Bowl XLV

There will be an unmistakable New England presence on hand for Super Bowl XLV this Sunday at Cowboys Stadium.

While the Patriots took a very unexpected exit on Jan. 16, the folks that sell the very valuable space in the glossy, sharp souvenir program hail from Lynn, Mass.

And while it’s not a 30-second TV ad on FOX for $3 million, H.O. Zimman sells ad space in the award-winning program that will be on sale inside the stadium before and during the game and on-line and on newsstands and bookstores nationwide afterward.

According to Zimman, circulation of the game program approaches 1 million, with pass-on value of five readers per copy. There is extensive distribution throughout the United States, with saturation in Florida and in the home markets of the two Super Bowl teams, Pittsburgh and Green Bay.

Then there’s the national presence on newsstands and in bookstores, as well as in airports, hotels, special kiosks, and on-line for purchase at NFLShop.com.

The Super Bowl program advertising message will also appear in the Super Bowl digital version. In the several weeks preceding and following Super Bowl XLV, the Super Bowl XLV official souvenir magazine will be available for free viewing and hard-copy purchase on NFL.com. The site expects to receive more than 50 million unique visits and experience approximately 500 million page views during this time.

This year’s program is 264 pages, with in-depth features on the NFL’s history in Dallas and the team that calls the stadium home when it’s not hosting the biggest sporting event on the planet. This is, by the way, the first time Dallas has hosted the Super Bowl and there’s plenty of pages devoted to the occasion.

A personal favorite is the feature of all 44 previous winners and their rings, in all their glory and gaudiness, including the rings from the Patriots’ victories in Super Bowls XXXVI, XXXVIII and XXXIX.