This Shockingly Affordable Handbag Line Lets You Be the Designer

Personalization in fashion is at an all-time high. The recent runways were proof that quirky pins and patches, denim jackets bearing one’s name, and adorable purse decals shaped like hearts, rainbows, and emojis are the new norm. Anything monogrammed is also pretty much Instagram gold.

Neely & Chloe, a line of direct-to-consumer handbags puts an emphasis on exactly that—with accessories starting at just $28. Created by sisters Neely and Chloe Burch, the label lets you play designer at an affordable price point. After choosing your handbag, you can have the leather hand-embossed with gold foil or hand-painted with a stripe of your choice. You can also include a unique tassel or luggage tag, or add on a custom closure shaped like a bee, a lizard, or a simple horn fixture. The services are available online and in the label’s New York City boutique.

Jessica Alba shows us what's in her bag:

The label launched its debut line of bags and shoes this season, with everything priced under $300. There are gorgeous, everyday backpacks, rendered in colors like blue or brown, stylish totes for long weekends, and elegant crossbody bags with gold hardware. The flat clutch, which comes in three finishes—Saffiano, soft, or pebble—will cost you just $118, and comes with a built-in card organizer. The backpack includes a smart zip pocket on the back, big enough to fit your phone and wallet.

Courtesy of Neely & Chloe

The name Burch should ring a familiar bell. The designers Tory Burch's nieces, and cousins of Louisa and Pookie Burch, who created the fashion label Trademark—so you know style runs in the brand’s blood. As millennials, the designer duo hopes to grab the attention of women in their 20s and 30s who are tired of buying one-off trendy bags, but can't afford pricey designer bags just yet. And with the kind of minimal pieces they’re offering in classic colorways such as cognac, blush, navy, and black, we bet you'll covet these bags for years to come—monogrammed or not.