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The interactive portion of the annual South by
Southwest (SXSW) festival is officially under way today in
Austin, Texas. While tech geeks, hungry startups, eagle-eyed
investors and celebrities decend on the funky city over the next
several days, there are several keys to keep in mind.

No doubt, SXSW has evolved dramatically from the simple music
festival that launched in 1987. Today it includes a film festival
and interactive event. The interactive portion alone attracts
people from all types of industries -- software development,
social media, venture capital, marketing, you name it.

And attendees span all types of demographics. In the infographic
below, the folks at social branding company Activ8Social try to make sense of the
insanity that is SXSW: