Although the ways companies reach and interact with prospects and customers have changed dramatically in recent years, the fundamentals of marketing strategy still start with the same basic requirements. You have to (1) identify your target market(s); (2) determine the unique selling proposition that explains the value you are offering them; and (3) create a […]

An unfortunate mistake inexperienced entrepreneurs often make is thinking they can just build a good product, do some clever advertising and marketing, and the customers will come. Or, that they can simply get the product to market by just engaging a distributor or retail chain to stock it. These simplistic notions come apart quickly and […]

Your production strategy is vital to the economic viability of your business. This is the process of: Putting both product and production process through a series of tests and refinements to ensure you can produce the product with reliable quality. Determining the optimal way to manufacture your product at a price that permits you to […]

Your new business absolutely will live or die by the degree to which you delight your customers. It is vital that you plan to make your customers’ experience seamless and that your product lives up to or exceeds their expectations. Part of that experience is the support and cooperation that the customer gets when they […]