Born out of passion, adventure and the never-ending commitment to positive social impact, Jose Cuervo Tradicional has unveiled the world’s first sustainable, 100% agave surfboard in partnership with Gary Linden—iconic surfboard shaper with nearly 50 years of experience in creating the best boards in the world. Comprised from all natural, 100% pure agave, the surfboard raises the bar for sustainable surf design.

His mission 25 years in the making, this 100% organic surfboard is Linden’s dream actualized. Having leveraged agave as a key material in past shaping efforts, Linden was familiar with the product and its unique qualities. But it wasn’t until he took a trip to Jose Cuervo’s La Rojena distillery in Tequila, Mexico, that Linden discovered all the materials needed to create a board entirely made from nature.

Agave is an innovative solution to typical surfboard materialization, which relies on toxic resins and fiberglass. This new composition fuels a safer future for shapers and most importantly for the planet. Each step of the shaping process has been carefully considered to ensure the best end result across all key goals of this unprecedented project: design, sustainability and functionality.

“We were excited to work with Gary to create an entirely new shaping process, leveraging a material that we have been working with and researching for years,” says Jose Cuervo. “We are thrilled to demonstrate agave’s versatility as a sustainable resource in Tradicional in the surfboard and beyond.”