Blogs

Being an entrepreneur, would you ever like to see your business website being neglected? Or not ranked on the first page of Google?

Of course not!

And for that, what do you do exactly? Just SEO (search engine optimization)? Or preferably SMM (social media marketing), what else?

If you still stuck to those old-school methods then it’s completely unnecessary to expect the results of the present time marketing efforts.

What is new in the market?

Nobody in this world can deny the fact that digital marketing has been originated from SEO (search engine optimization) which is solely dedicated to building links and then promoting your website.

The concept of SEO is restricted till using a set of keywords and bringing your website on the top search results of Google or any other search engine. But when it comes advancement, PPC (pay per click) is enough to justify a blend of quick results and a smart approach.

Don’t agree with this statement? Let’s dig deeper into the concept of PPC.

What is PPC?

Pay per click is more of an online marketing model under which a business needs to make some investment to rank the keywords on the top search results. Here, keywords are one important element which lets your target audience search for you and clicks on your website link.

Usually, the PPC results or ads are displayed at the top just above the generic website links which ultimately highlights the website. Here, you as a business have to pay a certain amount to Google for ranking your website ad on the top search results and just in case, a viewer clicks on your website link, a specific amount will deduct from your PPC account. For instance- you want to bid for a keyword like, ‘phone trade-in,’ for this, you will be required to pay a few bucks depending on the current keyword price. The details of the same are usually displayed on the PPC campaign.

The entire game of PPC revolves around fetching leads and then converting them into clients. For instance- you have selected a keyword worth $3, which will ultimately make you lose $3 each time a visitor clicks on your ad. But at the same time, it increases the probability of letting you get a $300 deal, which is a huge profit margin.

What is the highlight?

In case, you have hired the right marketer for your business promotions who have the ability to set up smart and intelligible PPC campaign, your business can be rewarded by Google by charging you minimal for each selected keyword. The ratio of profit or discount increases with the quality of your PPC campaign.

What are the benefits of creating a PPC campaign for your business website?

Anything that can benefit your business becomes your favorite concept or strategy to practice. And if it is the case with you as well, then you have landed upon the righteous direction.

PPC can give you a lot more than you would have expected. Here are a few measures which can explain this statement pretty well.

Quick: Who would not love to see quick results for the executed strategies? However, having some patience is necessary for PPC as well but you don’t have to wait for long 3-4 months to see your business website on the top search results of Google. Running a PPC campaign brings your ad on the top and ultimately increases the probability of fetching positive responses. If everything goes well, you can have quality leads within a month or two for sure.

Controllable: Strategies are always good when you know you can control them at any stage. Same is the case with a PPC campaign which can be managed throughout the activity. If there are times when you feel you should wait for the response or work more on the generated leads then focusing more on the PPC campaign you can stop funding your selected keywords and let your PPC campaign rest for a while.

Multiple targeting options: Google is smart and so is its strategies. A PPC campaign, when combined with Google AdWords, can help you get a vast market in no time and opens a huge gateway to a maximum number of features which of course helps to specify the target audience giving you yet another opportunity to save your bucks and increase the probability of positive results.

Reduces SEO activities: When you have started to work on managing a PPC campaign then there is no need to look back towards your SEO strategies. PPC, in every manner, is an improvised version of digital marketing where you may need to make the investment but it is certainly worth executing.

Tracking feature: No matter how experienced marketer you are, it is always hard to analyze or see a stat of your organic results in SEO but that’s not the case with PPC.

Here, you can keep a hawk’s eye on your stats report and improve them accordingly.

Conclusion:

The article is dedicated to the importance of building a smart and effective PPC (pay per click) campaign for your business website. It tells how PPC has proven to be the best-paid marketing strategy which drives unbeatable results and make your business Google’s favorite one. So, just in case, you were dicey about PPC if it will bring out some good results for you, it is the time when you must hop on to this coolest digital marketing strategy which certainly brings results.

For more information:

Rahul Nanuhal

Vice President Sales

rahul@veridic.co.uk

+44 20 3575 1466

About Veridic

Veridic Technologies is an end-to-end IT solutions company focused on Product Engineering Services, Enterprise Mobility, and Custom Application Development.

Started in 2010 by Mr. Ankur Thakur as an outsourcing firm for Brightstar Corporation (a USD 10 Billion company), now Veridic has risen to become an internationally known brand. We have a dedicated team of 150+ employees operating from 2 offices, India & UK.