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Buzz words are something that has gotten completely out of control. It seems like they permeate every part of life these days. Every package of food in the super market is covered with words that do not even mean anything; every new item being sold has some descriptive word on it that really has nothing to do with the item. When I go shopping, I am bombarded with products that claim to be “fat free” or “natural”, what does that even mean? Natural, what isn’t natural? Radiation is “natural” but I don’t want extra added in my food. These words are usually just something that an advertising team has found catches the attention of the public. We need to be smarter shoppers. Knowing a lot of those popular buzz words so that we can just ignore them is the first step.

The same thing is taking place in every aspect of marketing. We even see it in the gaming community. Gaming used to be a sub culture, but with the rise in popularity over the last decade or so, and the advent of Esports, references to video games have become commonplace. As an entire generation of people become adults that were raised with video games, companies are working overtime to cash in on this market. Nowadays, just about every company is releasing a “gaming” line of products, but what makes a peripheral a gaming product?

The Genius KB-G265 has LED backlighting and eight media hot keys. The KB-G265 from Genius also comes with a set of eight interchangeable keycaps to switch out the WASD and arrow keys. Genius has also provided anti-ghosting across 20 keys to allow game players more functionality without the keyboard getting hung up on input commands. There are two USB pass through ports to allow users to plug headphones and/or a mouse into the keyboard. The KB-G265 is a full sized keyboard with a standard layout, except for the addition of eight hotkeys located across the top of the keyboard. The Genius also has a palm rest with LED lighting that matches the backlighting of the keys. The final unique feature is the smart cable allocation, which allows us to run the wire through one of three different channels in an attempt to manage desktop clutter.