Yves Saint Laurent Just Trolled Everyone and Deleted All of Its Instagram Photos

OK, didn't see this one coming: Yves Saint Laurent just deleted every single picture from its Instagram. Well, every picture save for a portrait of its new ruler Anthony Vaccarello, smirking with everything save for his actual mouth.

And we have no idea why. YSL—the brand replaced the "Yves" shortly after its former creative and image director Hedi Slimane left—has dropped not a nugget of information about this change. Is it a passive aggressive (leaning towards the aggressive) send-off for Slimane? Is it a social media stunt to generate controversy and garner the brand even more press than it has already received in the past week? (If so, we realize we're just falling into its trap.) Is it an artistic statement, symbolic of YSL's new Vaccarellian direction?

No one knows, but a lot of people are not pleased with the move, accusing YSL of "acting like a bitchy AF ex GF" and being "disrespectful after Hedi built up the brand again and earned Kering so much profit." Quite a few have unfollowed its Instagram as well, though it should be noted that others are praising the decision.

Whatever your opinion, it's certainly a ballsy move—and one that's likely to keep people talking for the next few weeks. And to that we say: Nice work, YSL.

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