Alphanumeric Clothing

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Originally launched in 1998, Alphanumeric Clothing also known as A# was a San Diego, Ca. based clothing company managed by Mikro Mangum and Sal Masekela along with designer Alyasha Owerka-Moore. Alphanumeric promoted itself as an EnvironMental Protection Company while utilizing educational-based ad campaigns. As one of the early streetwear brands, Alphanumeric's technical apparel had a skate influence but also crossed over into surfing, snowboarding, car culture and music. Alphanumeric called it quits in the early 2000s but resurfaced around 2008 to give the brand a second chance.