Knowledge

How Indie Beauty Entrepreneurs Find The Right Graphic Designers To Shape The Look Of Their Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: Did you use graphic designers when creating your brand, and how did you find them?

Indie Beauty Brand Founders Weigh In On The Eco-Friendly Future of Beauty

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 brand founders and executives: What do you think is the next great eco-friendly frontier in the beauty industry?

What Happens To Brands After Launch: 14 Founders Discuss Hurdles They Face In Their Second And Third Years Of Business

At two years old, Beauty Independent has transitioned from crawling and wobbly walking to running and jumping. Although its mission of reporting on pioneering beauty entrepreneurs hasn’t wavered since it premiered on Aug. 18, 2017, the business that supports that mission has. We passed the proof of concept period and are looking to build upon ...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What ingredients do you think should be added to the original clean beauty ingredient no-no lists with parabans, sulfates and phthalates?

If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the first two years of a brand’s life will form the foundation for success or set the ...