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Social Rule #1

Don’t get started in Social Media Unless you’re sure that you are going to continue with it!

You need to make a commitment to your social profiles, or the whole effort will just end up being a waste of your time and resources. Once you have a profile, page or and account and you’ve started to connect with potential customers, you can’t neglect them. You need to cultivate relationships and then keep them going, and you need to consistently offer people real value. If you only manage to do that for two weeks, it might end up doing you more harm than good. It’s a big commitment, true, but there are ways to make it easier on yourself.