He says concepts such as Granite City and TGI Fridays are “so old and dated. There’s no growth in that segment.”

“In the end of the day, everybody likes to look at pretty girls and drink beer.”

And what about women?

Arif says there are places that appeal more to women with buff young men as servers.

“I just don’t think Wichita’s ready for something like that, or there’s not enough segment here maybe,” Arif says. “Of course, we don’t want to be partial, but I just don’t know yet if I’m brave enough to do something like that.”