From time to time a unique moment will occur and you may be lucky enough to witness it. Actually for this unique moment to occur you have to witness it because it’s the act of you witnessing it that makes it so unique.

This unique moment occurs when you actually see someone looking at one of your ads, and that they seem to enjoy it.

Maybe you’re walking into an airport bookstore to grab a magazine when you stumble upon a guy laughing out loud at your ad in the latest Wired Magazine. Or maybe you’re sitting in a crowded theatre and your commercial plays and the crowd rolls with laughter. Or maybe you’re walking down the street and there’s your bus shelter ad and it appears people are actually reading the body copy. Wherever this unique moment occurs be happy you witnessed it because it’s a great feeling.

The long hard months of work have now beared their fruit.

But don’t pat yourself on the back for too long because this moment happens quickly. Your three months of hard work will most likely be viewed in less than three seconds.