Recently there has been a lot of shared journalism around the topic of swipe files. If you’re not familiar with the term, a moz.com article describes it as a file of ideas/images/approaches/technologies that inspire you or you'd love to learn from.’ The idea is to keep feeding this file and ‘refer to it whenever you need inspiration.’

It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus.
We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence.

The Drum DADI nominations were announced on the 22nd July, marking the agencies which have impressed the judges for their strong digital campaigns and strategies. The DADI Awards are an annual event which consider businesses at the fore of the digital marketing sphere across more than 30 categories.

In the world of search marketing, localisation is defined as using local language, targeting local people and bidding on local keywords. Previously, many companies adopted a standardised approach to entering new countries; however, competition in local markets has meant that such a strategy isn’t sustainable or successful in the long-term, leading businesses to favour a localised strategy. Adopting a localised approach has proven to be successful, but it requires even the largest companies to customise their business strategy in order to fit the unique cultural dimensions of each specific market.

International export from the UK is currently estimated to be a £13 billion opportunity. With approximately 13% of online retail sales being international in 2014, and with this increasing to an estimated 17% in 2015, the opportunity is huge! As such, don’t be surprised if you hear us talking more and more about international search opportunities over the next six to twelve months.

The Internet has disrupted international business by removing boundaries and advancing opportunities to reach new customers. The OC&C Global Retail e-mpire Report estimates that cross-border online trade for 6 of the biggest eCommerce markets (UK, US, Germany, the Nordics, the Netherlands, and France) will grow from $25B in 2013 to $130B in 2020. This indicates that there is a large opportunity for companies to drive growth through export.