Sponsors & Brands

Sport sponsorship is one of the most efficient and economical ways to promote brands and products through an emotional environment. Infront helps find the right “fit” for brands to reach their respective target market and overall objectives.

Why sport sponsorship?

Sponsors gain high visibility and a fully-comprehensive engagement platform for brand building, relationship management, and campaigning. Maintaining successful relationships with over 180 rights holders worldwide, Infront provides sponsors with a wide network of extensive opportunities. Infront helps companies create brand-related conversations across all media through sponsorship and activation strategies by developing customised presentation and fan engagement approaches. Consultation is provided on the effectiveness of sponsorship and for evaluation of appropriate investment.

Gateway services – opening new markets

Infront has broad market knowledge and proven success of supporting leading brands to enter new markets and open the door to new possibilities. Gateway services provide access and assistance, without the worry or risk. Combining advanced international experience and local operational teams, Infront offers comprehensive, professional and effective sports consulting services for businesses.

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1. FSV Mainz 05 founded in 1905, is based in Mainz, Rhineland-Palatinate and plays in the Bundesliga. A true German football success story, Mainz has become one of the most popular, most colourful clubs in Germany and calls itself proudly “Karnevalsverein”. 1. FSV Mainz 05 has 12,651 club members.

ACF Fiorentina is a professional Italian football club from Florence, Tuscany. The team has a long history of playing in the top tier of Italian football – the Serie A, having won the league competition twice, the Italian Super Cup once, the Italian Cup six times and the UEFA Cup Winners' Cup once.

Approximately 9,000 companies rally their employees each year to participate in the B2Run events held across European cities from May – September. Promoting team building and health, the 6K races provide a motivating and rewarding environment to succeed outside the office.

Proving determination and stamina, over 50,000 athletes from all over the world push themselves to the limit for the 42.2 kilometres (26.2 miles) of the BMW BERLIN-MARATHON, part of the elite Abbott World Marathon Majors. Held annually in September, the race fascinates over 1 million enthusiastic spectators.

The Badminton World Federation (BWF) has 176 member associations worldwide and is the international governing body of the sport of badminton - recognised by the International Olympic Committee. With over 135 million players worldwide, the sport is hugely popular in China, South East Asia and northern Europe and has a rapidly growing global community.

Cagliari Calcio plays in the top tier of Italian football and is based in Cagliari, Sardinia. The team was made famous in 1969/70 when they were led by the Italian national team's all-time leading scorer, Luigi Riva to win the Serie A.

Basketball is the number one sport in China. Infront’s long-term partnership with the Chinese Basketball Association (CBA) has been in place since 2005 and focuses on the commercial and sportive facets of the CBA Professional League.

With 32 teams playing 125 games in the 2018/19 season, the top European clubs take to the ice for the premier Champions Hockey League. The high-quality, seven-month tournament runs from August to February, thrilling fans in the battle for European supremacy.

Germany is one of the world’s greatest football nations, performing high both on club and national team level. The partnership between Infront and the German Football Association (DFB) is among the longest in the industry, with Infront contributing its long-term expertise in both a marketing and media rights capacity to further boost the appeal of the DFB team matches and the DFB Cup.

One of the world’s greatest football nations and among the three most successful international teams: Germany holds four FIFA World Cup™ (1954, 1974, 1990, 2014) titles, three UEFA EURO™ titles (1972, 1980, 1996) and generates huge attention worldwide.

Handball is the most popular indoor sport in most European countries and as one of the fastest sports worldwide, continues to rapidly increase in popularity. The EHF EURO’s feature the best 16 top men’s and women’s teams from across Europe and take place every two years in January and December respectively.

As the world governing body for basketball, FIBA organises and oversees the highest level of basketball events, including amongst others the prestigious FIBA Basketball World Cup with its newly launched World Cup Qualifiers and the Continental Cups – FIBA EuroBasket, FIBA AfroBasket, FIBA Asia Cup and FIBA AmeriCup.

The Federazione Italiana Giuoco Calcio is the governing body of football in Italy. Every year, the national team plays 10-12 matches per year, containing friendly matches and qualification matches for FIFA World Cup and UEFA Euro. As Italy’s number one sport, more than 50 million people are interested in football in Italy.

The FIL Luge World Championship and nine races of the FIL Luge World Cup held from November to February during non-Winter Olympic years demonstrate the sheer courage and skill of athletes on sledges, shooting downhill to endure speeds of up to 150 km/h.

As one of the top off-road motorsport events in the world, the FIM MXGP Motocross World Championship takes place across 20 top race tracks in Europe, USA, Russia, Argentina and Asia, including China and Indonesia, from March through to September/October, culminating in the prestigious Monster Energy FIM Motocross of Nations closing the eight-month season.

Infront works closely with the International Skiing Federation (FIS) as well as the majority of national federations and many organising committees in the top skiing countries of the world. It is involved in media and sponsorship marketing for the most prestigious international skiing properties - the FIS World Cup and the FIS World Championships as of 2019.

Held every two years, the FIS Alpine and FIS Nordic World Ski Championships see the world’s best competitors in each discipline come together to establish world leading status. Whilst Alpine Skiing is the longest-established and best known discipline, all of them have a major impact – attracting television audiences throughout the world.

From October to March, the Audi FIS Alpine Ski World Cup keeps fans in suspense for the entire winter season. Comprised of five disciplines, the races are held in top resorts across 12 countries, attracting a truly international audience.

The Nordic Skiing FIS World Cups are held between November and March mainly in Europe. Every winter season the calendar features men and ladies Cross-Country (an average of 40 races), men and ladies Ski Jumping (an average of 40 races) and men Nordic Combined (an average of 20 races) disciplines.

The Federazione Italiana Sport Invernali (FISI) represents 15 disciplines, among which ten are Olympic. In the federal gold book are over 100 Olympic medals, more than 300 world medals and an endless series of international victories.

Fortuna Düsseldorf is a cult club and extremely popular in its region - North Rhine Westphalia. Founded in 1895, Fortuna has made several long-term appearances in the Bundesliga, was twice winner of the DFB Cup and has qualified for the UEFA competitions three times. In the season 2017/18 they promoted once again to the Bundesliga. The club has more than 24,000 official club members.

The Frankfurt Marathon has taken place every year in Frankfurt am Main since its inception in 1981. It is the longest-established city marathon in Germany and in terms of the number of finishers, Germany's second-largest with an average of nearly 25,000 participants per year. Furthermore it is the second fastest marathon in the world.

The Fédération Française de Golf stages five major men’s tournaments and four major women’s tournaments as well as the major upcoming highlight - the 2018 Ryder Cup, which is to be held in France. Across the season, spanning the spring and summer months, approximately 500,000 spectators are on-site for the events.

Handball is the number 1 indoor sport in France and the Ligue Nationale de Handball (LNH) is one of the top handball leagues in Europe. Competing in various competitions, 14 top teams play 182 matches from September to June, attracting up to 450,000 live viewers per match.

The easyCredit Basketball Bundesliga (BBL) – Germany’s highest basketball league with a total of 18 teams – has recorded steady growth for years. On an international level, the BBL is among the top three leagues in Europe, attracting over 1.5 million spectators in the arenas per season.

The German national ice hockey team ranks among the world’s top nations, entertaining loyal fans with 12-15 games (home and away) between November and April/May each year. Kicking off the season is the traditional “Deutschland Cup” played in Munich at the second weekend of November. Participants are the national teams of Germany, Switzerland, Slovakia and either the USA or Canada.

Happy 10K is a mass participation series for amateur runners in China. The series takes place from August to December and passes through several enthusiastic sports cities. Each race attracts approximately 5,000 - 10,000 participants.

Synonymous with speed and exhilaration, bobsleigh and skeleton racers put their skills to the test at the BMW IBSF World Championships held annually in non-Olympic years, showcasing all disciplines over two weekends in February. Similarly, the BMW IBSF World Cup attracts viewers from November/December to February/March to watch top athletes speed through a series of eight adrenaline-charged races.

In a close partnership with the International Biathlon Union (IBU) and national federations staging IBU World Cup and World Championship events, Infront has helped to develop biathlon into a highly sought after marketing platform.

All the speed and precision of biathlon’s cross-country skiing and rifle shooting talent is showcased at the 11 competitions of the annual IBU World Championships Biathlon. Ten vigorous days throughout February or March each year guarantee exceptional commercial opportunities.

The BMW IBU World Cup Biathlon takes the speed and precision of biathlon to highly targeted spectators, fans and media from November to March each year. A series of nine events deliver over 50 intense races - a highly challenging combination of cross-country skiing and rifle shooting.

For 17 days in May each year, the world’s 16 best national ice hockey teams play 64 exciting games and establish the new IIHF World Champion of the sport. It is the biggest annual winter sport event worldwide, thrilling television viewers and finding new audiences every year.

The International Ski Mountaineering Federation (ISMF) is the world governing body of Ski Mountaineering based in Lausanne (CH) and Villanova Mondovì (Italy) consisting of 31 national federations from Europe, Asia and North America. Fully recognized by the IOC, the sport is broken down into three disciplines including Individual, Vertical and Sprint.

Triathlon is the fastest growing Olympic sport worldwide and the ITU World Triathlon Series, with events across eight countries globally, attracts over 40,000 participants crossing the finish line in front of 1,500,000 spectators worldwide.

Captivating more than 35 million passionate and loyal Italian football fans, Serie A has produced a high number of European Cup finalists. The league includes 20 teams playing before a cumulative audience of 300 million watching live matches on pay-TV.

Working both directly with the Ligue de Football Professionnel in a media production consultancy role and directly with individual clubs to provide marketing expertise, Infront supports the top tier of French football.

SC Freiburg is the southernmost of the Bundesliga clubs and, despite being small, is well known for its fight and team spirit. Founded in 1904, Freiburg has been a main stay in the Bundesliga and has over 11,000 official club members.

SC Paderborn 07 was originally founded as TuS Paderborn-Neuhaus following the merger of FC Paderborn and TuS Schloß Neuhaus in 1985 and took on its current, shorter name in 1997. It has 5,200 official club members.

Stade Toulousain, also known as Toulouse, is one of the finest rugby clubs in Europe, having won the Heineken Cup a record four times and an impressive 19 French Championships. Dedicated fans follow the action from August - June, as the club plays 26 games during the regular season.

SV Werder Bremen, founded in 1899, is one of the top performing Bundesliga clubs, with four Bundesliga titles, six German Cup trophies and one European cup. The team has taken part in the UEFA Champions League six times and has 36,000 official club members.

As the number one sport in Switzerland, in terms of media and public interest, football attracts over 1.9 million fans onsite to the 180 games of the Swiss Super League. The league system has a hierarchical formal, allowing even the smallest club the possibility of ultimately rising to the very top.

The Swiss Ice Hockey Cup features the 32 best teams in Switzerland and delivers a total of 31 games over five suspense-filled rounds to captivate Swiss fans throughout the winter. Clubs of every division have the opportunity to win the title - an attractive challenge for the clubs in the National League B as well as in the Regio League.

The Tahincioğlu Basketball Super League is contested by 16 teams, competing from October to June each year. Rapidly growing in Turkey, basketball ranks only behind football in terms of interest and participation.

Basketball is the number one sport in China and the country is an emerging power in the world game. Its national teams compete in a total of around 21 home matches, played mid-year and are avidly followed by a passionate and loyal fan base.

The Tour de Suisse is among the world’s top cycling events and part of the UCI World Tour and ranking calendar. Spread over nine event days in June of each year, it attracts a top-class international field to the roads of Switzerland.

As one of the most prestigious Serie A clubs, U.C. Sampdoria has won one Italian Championship, four National Cups, one UEFA Cup Winners’ Cup and one Italian Super Cup. Especially popular in the Genoa region, the club has 532,000 official supporters.

Part of the FIS Ski Jumping World Cup, the Vierschanzentournee - as a highly prestigious ski jumping event, features four competitions over ten days. Held across four famous hills in Germany and Austria, an impressive +100,000 spectators gather onsite each year.

Strategic and tactical, with over 500 years of rich history, curling has risen to popularity. Every year, the World Curling Championship and the European Curling Championships showcases the top men’s and women’s curling teams. The World Curling Championships is played over nine days, with the women’s event played in March and the men’s in April, while the European Curling Championship captivates audiences over one week in November.

The Abbott World Marathon Majors is a series of the six most prestigious marathon events held in the cities of Tokyo, Boston, London, Berlin, Chicago and New York. As an aspirational goal for runners participant slots are limited to 250,000 annually which consist of a unique community from over 125 nations, cheered on by a total of 8 million live spectators on race days each year.

The Samsung Open is an outdoor tournament granted official status by the WTA Tour, the women’s professional tennis circuit, in the ‘International’ category. Staged in April in Lugano, it will feature 32 players for the singles competition and a draw of 16 for the doubles.