January 26, 2007

Working Globally

Knowledge of multi-cultural business and social etiquette is increasing in necessity. Living in such an electronically connected time, when even telephone access to the farthest reaches of the world are reasonable (or free with Skype! gotta love Skype...). Even I hardly go a day without speaking to or corresponding with someone from another hemisphere (and that doesn't include blogging).

"The most comprehensive guide that I have seen so far."―Joe Bailey, CPA

"How to execute social-media strategies and the reasons why they work, written at a higher than most level; a must read if you are serious about social networking." —Anthony Provinzino, Farmers Insurance

"So much more than a run down of the tools....helps you to think strategically about social media by putting in its proper perspective."―Colette Gonsalves, CPA firm marketing director

"Extremely well organized ... winning ideas for ... firms to develop and maintain non-cookie-cutter marketing programs that are firm-specific and purposeful."―Richard Weltman, Business & bankruptcy lawyer