Signs of the Times: NPR and Stations Promote on Billboards and Other Media : NPR ExtraBetween January and April, NPR and Member Stations KPBS, KERA, WFYI, and WMFE are testing out a new visibility campaign that may eventually go nationwide.

Signs of the Times: NPR and Stations Promote on Billboards and Other Media

You're in the car, cruising along the highway and thinking about that great Morning Edition piece you heard today, when you wonder, "Was that the NPR logo on that billboard?" If you are in San Diego, Dallas/Ft. Worth, Indianapolis, or Orlando – it just might have been.

Between January and April, NPR and Member Stations KPBS, KERA, WFYI, and WMFE are testing out a new visibility campaign that may eventually go nationwide.

The campaign features attention-grabbing (and stereotype-breaking) messages about the diversity of public radio listeners. You can get a sneak peek at some of the billboards, here:

KERA 90.1 FM Dallas Billboard

NPR

WFYI 90.1 FM Indianapolis Billboard

NPR

90.7 news Orlando Billboard

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KPBS 89.5 FM San Diego Billboard

NPR

1 of 4

As part of the pilot campaign, a combination of billboards, transit, print and digital ads are currently running or slated to run in the four markets. TV spots and more social media are on the way.

Each ad is tagged with the station call letters and frequency and with the URL InterestingRadio.com where listeners can stream and/or pick and share their own "Radiotype."

NPR Extra — from the NPR marketing, branding and communications team — is the place to come for company news and announcements. We're also good for an occasional peek behind the scenes at the people and personalities who deliver the news to you every day.