Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

When it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist aside from venues and teams not taking the pricing seriously, laying down details of different pricing modules that could work. Stiving discusses whether dutch auction pricing has any merit aside from going out of business sales, and how dynamic pricing could be broader, especially when considering weather. Stiving talks about his own research, meeting a product expert of an old industry in Las Vegas, and what it taught him about pricing overall. Twitter: @MarkStiving