Have you wondered why people aren’t choosing to follow your social media profile(s)? Maybe your Facebook Page isn’t getting “likes” as frequently as you’d hoped, or maybe other Twitter users or Instagrammers aren’t following your business account back? It just might be because you’re an egg. What do you mean, I’m an egg? First, some quick background. It was about …

If you watched The Social Network, the movie about the founding of Facebook, you may remember that they were adamantly against posting advertising on the platform, along with Google and a few other of the sites that launched Internet 2.0. It’s one of the indisputable facts that the film didn’t need to fictionalize. Of course, almost all of them have …

It’s likely, even if you’re just starting to dip your toe into sales or entrepreneurship, you’ve heard the term “The Funnel” While it used to be considered revolutionary and new, the marketing technique of taking unknown people and converting them, bit by bit into buyers – and even evangelists – for your products or services is now considered a best …

It’s a brand new world out there. It used to be enough to provide a good product or service to your community. Then word of mouth was bolstered by well written and placed advertisements that heralded the benefits of your product and service, along with an endorsement from the Better Business Bureau. The next step was, sadly, misleading ads and …

You finally took the plunge. You did the research, built your website (probably with WordPress) and launched the online side of your business. You made sure you were listed on and started ranking on Google, Bing, & Yahoo. But unlike the folks in those UPS commercials, you don’t just sit back and wait for the customers to just show up. …

Every January, we have a habit of re-evaluating what we’re doing. What worked last year? What didn’t work? What needs tweaking? If you’re like most business owners, you also think about new goals. Did we hit our revenue targets for last year? What is a realistic number for this year? How do we get there? As a business owner whose …

It’s time to “go secure.” That’s right, it’s 2017 and it’s time to convert your website over from HTTP to HTTPS. In fact, it’s been a good idea for a while now… especially since Google announced that it would begin to use HTTPS as a ranking signal back in 2014, which meant that sites using HTTPS connections for their visitors would begin …

Recently, I was traveling, and got a question from a friend of mine: Can I put a video in an email without sending it as an attachment? The answer is, “No.” But you can do it. Or at least the recipient of your email will think you did (unless they know this simple trick). Either way: you’re getting the video to your …

Update (March 19, 2017): iTunes has quietly added Let’s Encrypt to their list of officially supported SSL certificate providers. We’re going to test this out to confirm that it is indeed working. We’ll update this once we’ve confirmed it! Recently, we learned a painful lesson about using SSL Certificates on a website that hosts a podcast. Our website serves not only …

We live in an age where $5 can wreak carnage on a reputation. A Boston jewelry store in business for 135 years had built a stellar reputation in the community, and it translated into a five-star rating on many websites, but most importantly maybe their Facebook page. Their rating of 4.8 stars was built by urging happy customers to leave …