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This was our second shoot for Icebreaker, the pioneering New Zealand merino wool clothing company: we were the US-based production team for this under-the-hood video on Cool-Lite, an incredibly spiffy product that’s a blend of merino and Tencel, a fiber made from raw eucalyptus pulp that’s not only sustainable, but has amazing moisture-management properties.

This music video we directed and shot for the City of Portland’s new parking meter app was a huge success, trending on Twitter locally. But it was getting a front row seat to watch an incredibly talented musician at work that really made this project amazing.

Asked to capture the spirit and rigor that has made the Oregon College of Oriental Medicine “the Harvard of Chinese medical schools” (as Dr. Hong Jin wryly says in the piece), we created this branding and inspiration video as it settled into its new campus in downtown Portland.

At age 52, Minh Hoang decided to leave everything he had ever known in Vietnam and emigrate with his family to the United States. That incredible story is why this was one of the more inspiring pieces we’ve ever had the privilege to work on

Five times a summer, in different parts of the city, Portland closes a few streets to cars and funny thing happens: people of all ages come rushing out to play in the streets. And man is it inspiring, as I think our film for Sunday Parkways captures pretty well.

For the first time in decades, the Oregon Zoo’s signature winter festival – Zoolights – would open its doors without the attraction that virtually defined the event: the Zoolights Train, offline because of an extensive remodel of the Zoo grounds. So how do you get people to come to an event without that event’s signature draw? It starts with letting your imagination run a little wild… as the star of our spot does.