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Amsterdam finally has a viewpoint

Amsterdam has just gained another top attraction: the A’DAM Tower in trendy Amsterdam-Noord finally provides the city with a decent viewing platform. The 360-degree view, the ‘Over the Edge’ swing, a cocktail bar and a fabulous restaurant make the crossing from Amsterdam’s Central Station more than worthwhile.

Initiator Sander Groet had the idea when he was on a trip around the world. “I was in Australia enjoying another great sky deck and thought: why doesn’t Amsterdam have one of these?” Groet knew of a vacant lot behind the former Shell tower and started to e-mail the City of Amsterdam about his proposal. The plan seemed like a done deal, but the 2008 crisis put the brakes on any new construction projects. In 2012, the City of Amsterdam organised a pitch for the vacant Shell tower. Groet contacted his former business partner at ID&T Duncan Stutterheim and Hans Brouwer at MassiveMusic and presented a plan that the city couldn’t refuse. The final result is the multi-functional A’DAM Tower.

 The lookout platform at the A’DAM Tower

Amsterdam

Singing in the parking garage

Music is the central theme of the A’DAM Tower. It starts in the parking garage where excerpts from famous song lyrics adorn the walls. Visitors can guess to which songs the lines belong. Every company in the tower has an affinity with the music industry. Guitar manufacturer Gibson set up its marketing branch here and ID&T and MassiveMusic also set up their offices in A’DAM. The name of the tower is a play on words. In addition to A’DAM being a common abbreviation for Amsterdam, the letters also represent Amsterdam Dance and Music.

The crowning glory: the Lookout

An unparalleled view of Amsterdam: from the observation deck, you enjoy sweeping views of the canals, the townhouses and the harbours of the Dutch capital. Many locals have never seen this view before. A cool ‘lift experience’ with LED lights and sound effects whisks visitors in 25 seconds to the viewing platform. The view from the roof is enhanced with interactive pillars that provide more information on the culture and history of Amsterdam. Would you like to peer over the edge? Hop on the gigantic ‘Over the Edge’ swing. The view is literally breathtaking.

Dine with the city as a backdrop

Revolving restaurant Moon is located on the 19th floor. Watch the city go by as you dine. One floor higher you will find the elegant panorama bar, appropriately named Ma’dam. After 10pm, the highest bar in Amsterdam transforms into the highest club in town with great beats and top DJs. Do you prefer the ‘underground’? The basement of A’DAM houses the night club Shelter, where guests can dance the night away.

Spend the night at Sir Adam

Ready to go to sleep? No need to leave the tower. After dinner and a night of dancing, relax in one of the elegantly appointed rooms of the luxury urban boutique hotel Sir Adam. The ground floor lobby also features The Butcher Social Club; a restaurant with a terrace on the river where non-hotel guests are also welcome, 24 hours a day. An inviting destination for locals and travellers.