Best App Store Optimization (ASO) Tools 2018

Mobile App Marketing & Growth toolbox 🔨 Promote apps!

Improve the visibility of your mobile app or game with these outstanding App Store SEO tools and boost app downloads!

ASO Tools FTW 💪 (Apple App Store & Google Play Store) – App Marketing

Whether you are a big company, a tech / mobile startup or an app developer, your app needs ASO. It needs a lot of things, of course, but ASO (acronym of App Store Optimization) is, without any kind of doubt, a must in any app promotion strategy.

Let us guess… You are an iPhone or Android app developer and have just developed an awesome app or mobile game. You think it will be the next super hit on the Apple App Store and Google Play Store, but time goes by and no one, or only a few people, download and use your product… There’s a reason for that: there are more than 5,4 million apps in both Apple’s & Google’s markets, this number is growing exponentially (source) and if you don’t do ASO and / or Mobile App Marketing, nobody will find your app… Sad, but true.

Are you dealing with this terrible issue and want users to find, download and use your app or games? You have come to the right place, because App Store SEO is key for any app success: the higher your app ranks on the app stores, the more visible it is to potential users.

The following online tools will help you understand how the appstores and ASO work, track its performance (yes! you can do this) and improve your App Marketing strategy and results in order to get more downloads and make more money. We recommend you to try them all (some are free, some aren’t) to find the ones that best fit your business needs and budget.

Types of ASO tools

There are many different types of ASO tools and they can be divided into several categories:

General ASO tools (keywords, top charts, conversion rate, etc.)

User ratings & reviews tools

A/B testing tools

Mobile SDKs that help with ASO

SEO for Apps tools

Chrome extensions for ASO

Let’s meet the best ASO tools 2018!

Best General ASO App Store Optimization Tools 2018 🔎

General ASO tools are used to track Top Charts Rankings, track Keyword Rankings, track Conversion Rate (CR), discover new head, mid and long-tail keywords (Keyword Research + Keyword Spy + Keyword Ideas), track competitors (ranks and changes), optimize your mobile app store listing, track your revenues and much more. If you’re looking for an rank tracker, this is the type of tools you should look at.

Is your App Store Optimization strategy working properly? Do you know how to monitor or track it? Have downloads volume increase or conversion rate improved since last update + store listing changes? Is App Store Search giving results? Check it out with these fantastic tools!

Important: most of these general ASO tools work with App Store & Google Play and you’ll need to work with them if you want to promote a mobile app or game.

TheTool

Launched in March 2017, TheTool is a very complete App Store Optimization & Mobile App Marketing top tool that helps you get more downloads and make more money in a very easy way.
TheTool allows developers and marketers to track and optimize all ASO KPI: keywords rankings, top charts, conversion rate, user ratings, installs (organic & non-organic), revenue and much more.
The best value for money app rank tracker. This is, in our opinion, one of the best ASO tools in the market.

App Annie

App Annie is one of the “oldest” App Marketing tools and is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
App Annie allows you to track your competitors’ top charts rankings, explore category / overall (free+grossing) worldwide top charts and few things in the free plan. It also has a section dedicated to ASO.

SensorTower

Sensor Tower allows you to track mostly everything about ASO: keywords, top charts, ratings, reviews, competitor apps, etc. Pricing starts at $79 per month (Pro plan), with which you can track 5 apps and 80 keywords in App Store and Google Play Store. ST is one of the older ASO tools in the market.

ASODesk

A Russian Federation tool focused in keywords rankings tracking and analytics. It also offers an app reviews service with Slack integration. ASOdesk has 3 paid plans that goes from 100 to 1000 tracked keywords and 5 to 50 tracked apps.

Top Ratings & Reviews Tools 2018 ⭐

What do users think of your app? Are reviews and ratings improving your ASO strategy or not? Find out with these amazing tools! But shhhhhh… They are part of the Mobile App Marketing puzzle!

Appbot

Appbot is a fantastic set of app review tools for product, technical & support teams that allow users to monitor and analyze app reviews from iTunes, Google Play, Windows and Amazon, globally.
Probably, the best user reviews analysis tool. Try it now and share your opinion!

Best A/B Testing Tools 2018 💯

If you want to find the best converting app store listing, A/B testing is a must. The higher the Conversion Rate, the more installs (with the same traffic). With these A/B testing tools, you can A/B test different elements or items of your app store listing and analyze their impact on the CR.

Is your app store listing “ASO ready” with the highest possible Conversion Rate? Keep in mind that if you’re running paid campaigns, a better conversion rate will help you reduce user acquisition costs.

SplitMetrics

SplitMetrics allows mobile app developers and marketers optimize App Conversion Rates on the Apple App Store and Google Play Store with A/B Testing. Use SplitMetrics to improve Conversion Rates and decrease CPI. Better app conversion rates mean more downloads, and more downloads means better ASO! This is not an ASO tool per se, but it helps with App Store Optimization!

TestNest

TestNest is an A/B testing tool focused on App Store Conversion Rate, that allows you to A/B test your app listing pages and get more quality users for less. With this tool, you can learn from user behavior analysis and make data-driven optimization decisions to decrease CPI and get more installs.

RaiseMetrics

RaiseMetrics is an A/B testing platform that allows you to test different icons, screenshots, descriptions, videos and more of your app, prior to a user installing them onto their device. This tool helps you create visual assets experiments, improve the Conversion Rate of your app and get more downloads.

adjust

adjust is a mobile platform focussed in business intelligence that helps you to take data driven decisitions. They combine attribution (tracking) for advertising sources and plataforms (Facebook, Twitter, Adwords, Adnetworks,…) and also offers in-app analytics.

Kochava

Kochava is a multiservice SDK that brings you Real-Time traffic verification, SmartLink (Deep Linking service) and network and publisher integrations with efficient fraud console. It’s consider the third biggest atributtion platform in the market.

TUNE

Tune ( formerly called HasOffers) is one of the first mobile analytics and marketing tool and allows you to engage the right audiences and optimize your app store performance. After its rebranding also offers to its clients attribution tracking campaigns.

Appboy

Appboy is one of the biggest and more accurate mobile marketing automation services in the market. This SDK allows to impact your customers with so many different channels (push, email, in-appm sms, etc…). If your looking for a good App-CRM, to improve your communnications with your users Appboy must be one of your options for sure.

Top SEO for Apps Tools 2018. The best ones!

App Store Optimization increases apps’ in-store visibility, but you can also do SEO for mobile apps to increase visibility in Google mobile web search results with, for example, App Packs. and get downloads.

Are you doing SEO for your apps or games? If not, start now!

Google Search Console

Use Google Search Console to track your digital business Search presence / visibility in Google (websites + Android apps). Don’t you know Google Search Console? It’s a MUST if you work in the marketing industry! And… it’s FREE to use.

Ahrefs

Ahrefs is a set of tools to improve website search traffic, research competitors and monitor all niches. It helps you to learn why your web competitors’ rankings are so high and what you need to do to outrank them. Also, Ahrefs is the ONLY tool that allows app marketers / developers to track Google Play apps’ backlinks!

In order to obtain the most of the top ASO tools available on the market and grow your mobile app business, you should know, at least, the basics of ASO. Soon we will publish a complete App Store SEO guide for beginners that will help you boost app downloads. Stay tuned!

Share the best ASO tools with everyone 🙌

You can share them with family, friends, colleagues, team mates or business partners!

Help us spread the word about Best-ASO.tools. Thanks in advance.

ASO? App Store Optimization? App Marketing?

All the previous ASO tools help you with App Store Optimization, but… what is it and how can it help you boost app downloads and revenues?

App Store Optimization is about maximizing Visibility in Search (keywords), Top Charts Rankings or Featured and about increasing Conversion Rates: CTR in lists + CR / CVR in store listing on mobile app stores, mostly Apple App Store and Google Play Store. ASO helps you acquire free users for your apps or games and also helps you reduce user acquisition costs. It’s your friend!

Some people call it app SEO (App Search Optimization), other people call it mobile app SEO or App Store SEO, but ASO is much more… Learn more: What is ASO?

Are you an app developer or marketer trying to make your app stand out in a crowded app store? If so, the right ASO tools play a critical role in your Mobile Growth strategy. Browse our list and find the ones for you!

Never forget: ASO is a must in ANY App Marketing strategy!

Have you enjoyed this top ASO tools 2018 curated list? Do you think any tool is missing? Just let us know so we can update our App Promotion toolbox!

About Best-ASO.tools

Best-ASO.tools website is curated by ASO & App Marketing specialists and enthusiasts with years of experience in the apps ecosystem. Here you will find the best App Store Optimization and App Marketing tools: keywords, top charts, user feedback, A/B testing, mobile SEO and much more. Welcome to Best-ASO.tools!

What is ASO?

App Store Optimization, ASO, App Store SEO, etc. (it can have a lot of names) is, basically, the process of optimizing the visibility and conversion rates (CRO) of an iOS or Android mobile app in the app stores: Apple App Store & Google Play Store. The higher visibility and better conversion rates, the more app downloads and revenue.