Adidas to Live Stream Girls’ High School Soccer

On International Women’s Day, Adidas has announced the next phase of their “She Breaks Barriers” initiative. Partnering with Twitter and Intersport, girls’ high school soccer and volleyball games across the country will be livestreamed beginning in April 2019.

Research has shown that in the United States, only 4% of sports media coverage is dedicated to women’s sports. Adidas is out to change that.

“It is essential that girls have access to sport – to play it, to practice it, and yes, to watch it. If girls don’t see role models through sports media, they won’t have a reason to join or stay in sport.” Kate Ridley, Senior VP Brand Director, Adidas