Of the 1,000 people polled in November, 80% are more worried that financial and personal information they provide online will get hacked to cause harm or steal. Only 16% are more worried that companies will share their information for the purposes of targeted advertising.

Their concerns seem founded in personal experience. Half of the respondents said they or someone they know had their financial accounts breached online. Fifty-five percent said they or someone they know had their email accounts hacked, while 62% have received suspicious emails from people whose accounts were breached.

Most of the respondents said they are taking steps to keep their financial and personal information private online. Popular approaches include preventing services from storing credit card information, setting browsers to disable cookies and blocking apps from accessing their location. Sixty-eight percent have adjusted privacy settings for their online accounts.

Still, 74% of the people polled want the federal government to do more to prevent identity theft.

“By wide margins this survey clearly shows that ID theft has touched the majority of consumers in some way, and that hacking is more worrisome to consumers than tracking, and that voters want the government to more aggressively go after cyber criminals,” Ed Black, president and CEO of CCIA, said in a statement.

Almost twice as many respondents said they would choose a free Internet with targeted ads over a targeted ad-free online service they have to pay for.