Direct Mail

…maintain the connection after the conversation ends. Directmail marketing Directmail is actually on the upswing. In 2016, customer response rates increased 43 percent year over year, and prospect response rates rose 190 percent. Directmail, which provides a tangible medium through which leads can…

…have growth potential.” The reality is, segmentation is so much more! By slicing your database into different sections, you can send emails (and directmail pieces) that are customized to appear as though they are truly one-to-one conversations. And the result of well-structured segments? 39 percent…

…to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first programmatic directmail platform.” It allows user behavior on desktop and mobile websites to trigger the creation and mailing of personalized…

…directmail] is considered great.” The CMO Council reports that the average response rate for a directmail to an existing customer is 3.4 percent. Chris Paradysz, CEO/founder of marketing agency PM Digital, said in a statement that “the ROI of initial campaigns proves that Programmatic DirectMail…

…and sales impact of physical mail. SVP of Business Development and Operations Matt Fusco told me that, while this tech has been employed by his company for months, it is only now being formally announced and unveiled as a service. A brand undertaking a directmail effort uploads to Barometric a…

…clean data Directmail is the best example of why it’s necessary to have clean data. Comparatively, it costs a lot of money to send directmail versus other channels. Therefore, you want to make sure you know who you are sending to, that you have an expectation of return on that mail piece and that…

…to drive revenue today. But while an ABM strategy can provide some structure and a framework to your directmail campaigns, a blended approach can take things to the next level. Directmail tends to be an expensive marketing channel, so it’s important that every piece you send out makes an impact.…

…customers with an account-oriented, multi-channel strategy. Act-On channels include email, social media, display ads, website visitors and directmail. The ABM functionality will be available next month. VP Product Management and Marketing Gal Josefsberg told me that, while the previous platform…

…has advice for getting back to basics. Retooling mail optimization: how real-time actions put directmail back into fashion Apr 1, 2016 by Lewis Gersh What if you could take the data from your digital marketing efforts and apply it to your directmail campaigns? Columnist Lewis Gersh explains how…

…data can be combined with traditional media such as directmail, out-of-home or TV to give them more precision and “accountability.” Lenz discussed how marketers can use Dstillery’s location data to determine where to target radio or directmail buys accordingly. DMaps data can also integrate with…

…postcard might say, are now half-off. The company says its tailored remarketing can be delivered within 24 hours for email, or within days as direct physical mail. With this kind of “omnichannel remarketing,” SVP Larry Berg told me, remarketing response rates have averaged about 31 percent. Valassis…