Our Promise

Our Promise

Mitre stands for Real Football. In some ways, the world’s beautiful game has changed radically in the last decade. There’s more glamour. More professionalism. Yet, at its heart, it’s still pretty much the same: one pitch, a pair of goals and two teams competing on the basis of skill and desire.

Real Football is still played every day on muddy pitches, sun-drenched parks and school playgrounds around the world – this is where the true spirit of the game is found.

And this is where you’ll find Mitre, the world’s original football brand. We firmly believe in sportswear and equipment that puts the player’s needs first, whatever the level. Football is the game that unites the world – and Mitre is its longest-established supporter.