Safety. Purchase the domain that best represents your business. Secure the name and keep it out of the hands of competitors.

All domain names are not created equal. Over 270 million domain names are registered today but only a tiny amount of those domains are premium. One secret to business never changes: It’s all about location, location, location. A good domain is like setting up shop on 5th Avenue.

High-value domains are generally short, descriptive and easy to remember.

A premium domain, such as brussels.net, can give you instant credibility, authority and consumer trust. Having a great domain can be the difference between being a face in the crowd and being the face of an industry.

Acquiring a premium domain is a one-time cost. Compare that with an ad in the New York Times: A full page ad costs you $104,000 for a single day.

Domains are an investment in your brand. Your domain is 100% unique to you. Once you own it, nobody else can. And if you don’t own it, somebody else will.