Digg's huge PR bonanza

A few days ago I wrote about how the disintegration of mass media had
lead to escalating costs to launch a new brand....$150M these days,
up from single digit millions in the 1960's. That's a huge run-up,
even adjusting for inflation.

Blake presciently noted
that getting sued could be one of the best ways to achieve tons of
cheap PR:

So my question is (always mindful of the "All Press is Good
Press" cliche): Are we getting to the point where a lawsuit
becomes the most cost-effective way to boot-strap market
yourself?