The Super Bowl Can Show You How To Be A Marketing Genius

The Super Bowl isn't just the only day of the year it's
acceptable to start tailgating at dawn--it's also the most popular TV program in American history.
The marketing genius that has gone into making the Super Bowl a
national commodity is something that businesses everywhere can
learn from, as Harvard Business Review points out. Here are some ideas:

Brand a date. Even though it's not an official
holiday, Super Bowl Sunday is an essential part of the NFL brand.
When releasing a product or promoting a big sales weekend, owning
a date or day is an important marketing strategy.
Drive-a-Ford-Friday or Wal-Mart Weekend are some examples.

Create a positive culture around your business or
product. The culture surrounding the NFL championship is
one of family, togetherness and fun competition. Foster an
environment around your business that will draw people in.

Promote from all angles. On and during the
weeks leading up to Super Bowl Sunday, every aspect of the big
game is promoted. Practically every inch of the stadium is
sponsored, every minute of ad space is sold for a ridiculously high price. Businesses should
try to advertise as effectively and efficiently as the NFL does.

Collaborate with similar businesses. The Super
Bowl is a great lesson in collaborative advantage. Though each
franchise operates privately, being part of the NFL means the
main goal is keeping people interested in football. Businesses
could follow their lead and engage in more joint marketing or
collaborative sponsorship.

Read more about what your business can learn
from the NFL championship.