Its client base varies from businessmen to celebrities, and some like, rap artist Jay-Z and the Saudi Royal family, are investing millions of dollars in the company.

General Manager of Jet Smarter, Tom Engelhard, said, "We're membership based. We do sell memberships, once you pay, these services are for free."

The membership will set you back 10 thousand dollars annually, plus a one-time fee of 5 thousand dollars for signing up.

That gives you access to all the jet shuttle flights in 170 countries around the world, and thousands of flights a day.

The more you use it, the cheaper your flights.

"Let's say you want to have one of our jet shuttles like the one we're on here, which goes from London to Ibiza you click on the jet shuttle, you click and you see our schedule. Once you choose your date, you pick as many seats as you want, your seats are for free, click on it bookings done," added Mr Engelhard.

When charter companies reposition aircraft to pick up passengers, the plane flies empty, and waiting on the tarmac could cost thousands.

Jet Smarter allows members to tap into a database and make use of an already-scheduled flight.

"We're making use of inefficiencies, in the industry, like the empty lags, that fly empty anyway, they're flying empty, so why not put someone on it," said Mr Engelhard.

Rivals like Victor, Private Fly and Ubair are all in the mobile marketplace vying for a piece of the industry.

So getting things right will be key for offering smarter service which means the sky's the limit.

The Straits Times

We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused. Until we resolve the issues, subscribers need not log in to access ST Digital articles. But a log-in is still required for our PDFs.