"Unless brands can make meaningful comparisons between influencer investment and other media the industry will not move from test-and-learn to a firm line item on a media plan.

"The Buzzoole True Reach metric gives influencer marketing campaigns the ability to stand shoulder to shoulder with more traditional media buys. Brands can now use Buzzoole True Reach to inform campaign spend and effectively measure ROI for the very first time.”

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.