What Can Bob Marley Do?

Even after 30 years of death, Bob Marley, or at least his family, is reaching out to make a difference in the world. This time The Bob Marley and the Wailers song “High Tide or Low Tide” is featured in a music video available on iTunes and Bob Marley’s Facebook page – and all proceeds are going to Save the Children to help children suffering in East Africa’s ongoing drought. The social media campaign, “I’m Gonna Be Your Friend” launched today and is utilizing the immense social networks of over 50 artists like Lady Gaga, Eminem, Bruno Mars and U2 to help spread the word. Watch the story unfold on Twitter with #beafriend.

“The single, ‘High Tide or Low Tide’ was specially chosen by the Marley family for the resonance of the single’s lyrics, “I’m Gonna Be Your Friend,” according to the press release.