What do you do if you spot a market opportunity for a SaaS product, but you don't have the money or resources to build the product?

Well that's the situation that Omer Artun found himself in. He was working as a consultant and seeing the same recurring issues with his clients.

He knew that a machine learning based SaaS product could help these clients use customer data to improve their business strategy and deliver a better customer experience.

But he didn't know where to start or how to build that product.

So he took a different path. He launched his own consulting practice and started solving these problems for clients one at a time. After a few years, he built a productized service' and started charging a subscription for his service.

It took him 7 years to finally turn his idea into a SaaS product, which he shipped in 2012. And he bootstrapped them his SaaS product from the proceeds of his services business.

Today, he's raised over $50 million. His company is doing almost $20 million in annual recurring revenue and he employs 115 people.

So if you've ever felt like you're being held back because you have an idea, but you don't have the money or skills to build your SaaS product, then this episode is for you.

Of if you're currently running a services business and dream about transitioning into a full time SaaS business, then you might just get some insights to help you get closer to your goal.