The social network stressed in the blog post that none of these changes will be enacted in 2013.

Blink Vice President of Planning and Media Eti Suruzon explained that the upcoming changes are aimed at more efficient campaign management, saying that Facebook is basically adding an “ad set” layer between its campaign and ads layers, and adding that similar processes are already used by some third-party advertising tools.

She added that she expects the revamped campaign structure to benefit advertisers working with Ads Manager and Power Editor, particularly small businesses.

Readers: Are you curious to see how the process of advertising on Facebook will be different once these changes are implemented?