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Gettacar wants to make buying a used car as easy as ordering food delivery

Yossi Levi has experience with car sales and Jake Levin founded goPuff, an app for delivery platform for snacks and small items currently running in 31 states. Both of them believed that is should be as easy to buy a used car as it is a snack through the goPuff platform.

So the friends-since-childhood founded Gettacar, an online used car-buying platform, joining a growing field of start-ups that see business potential in eliminating the misery that consumers often describe about car shopping at traditional dealerships.

“It’s much easier and it saves a lot of time, and if done right it can be frictionless,” Levi said of buying a car online — more commonly a marketplace for clothing, health and beauty products, and home goods.

A graduate of Temple University’s Fox School of Business, Levi was president of his family’s used-car business in Northeast Philadelphia, Danis Auto, one of the biggest independent automobile dealers in the city. About a year and a half ago, he came to a conclusion while sitting in the showroom.

“There has to be a better way to help people buy cars. It’s so inefficient. It’s antiquated," he recalled. "What if we create a frictionless way, completely online, to help people save time and in a direct-to-consumer model, allow people to buy a car?”

He reached out to Levin, who majored in marketing and finance at Lehigh University and, during that time, “I loved the idea of marketing and being able to portray a message to people and get them to get excited about something.”

Even before he graduated, Levin went to work to help gin up enthusiasm for goPuff, which was in its infancy, cofounded by a friend from high school, Yakir Gola. By the time Levin left in November 2017, goPuff was serving more than 25 markets.