The aim of my brief was to produce my own brand of ale, revisiting an old project in Level 5 and bringing it to life. The initial idea was to link the brand of the ale to a small pub in Donegal called “Smugglers Cove”. I would produce finished products, i.e. bottled versions of the ale, packaging, beer mats, business cards, posters, and a website. I am interested in the drink industry, branding and promotional material which made this project interesting and exciting.

I had several ideas for the logo, creating a logo which suited the name and theme of the brand was key. Choosing appropriate typefaces for the branding was very important. I also created brand guidelines so that people can understand how to use my logo and how not to use my logo.