It appears that ValueFirst is looking at tapping on clk2c.com’s technology platform to further its SMS advertising agenda, and try and pitch the video push idea to ValueFirst’s existing SME client base. ValueFirst already owns a SMS advertising service, SpotOn Media. It is likely to extend its existing SMS advertising services to include video campaigns for brands and agencies. Presently, ValueFirst’s SMS ad services include SMS, Voice, USSD, e-mail and display. ValueFirst also acquired mGinger, a mobile advertising agency in last June. However, mGinger operates on the model of giving customers rewards for referrals and payouts. Apart from this, this service also provides consumers with event and discount information and free mobile games. It appears that this might be a move aimed at providing an end-to-end integrated marketing service over mobile through its different advertising service providers.

Apart from leveraging the platform to acquire new customers, ValueFirst will also continue providing services to the existing customer base of clk2c.com, the company said in its release. Their release also stated that the B2C features like mobile video greetings are likely to be integrated into FullOnSMS.com, that offers P2P communication, a service owned by ValueFirst.

ValueFirst’s Previous Acquisitions

Apart from clk2c.com and mGinger, ValueFirst also acquired Indyrocks.com, a online social networking site in June 2012. Prior to that acquisition, in May 2012, the company acquired Way2SMS and 160by2. Earlier, we had speculated about the intention behind ValueFirst’s acquisition spree. Was it registered customer database? It appeared so in the case of Way2SMS and 160by2. However, with further acquisitions made by the company, it appears to be working on a two pronged approach of both acquiring customers and consolidating its marketing platform for customers. ValueFirst also owns SMS content publishing venture SmsMeOn, and content alerts Alertrix.