Is quarter-past-eleven on a Monday morning really our most unhappy part of the week? I know it is for me, because that’s roughly when I’ve had a chance to wade through the last few days’ of news, and by then I’m usually drowning in PR. PR like this glorified-advert for telecomms company Plusnet:

The survey, for broadband provider Plusnet, found that nine in ten people believe that it only takes a small thing to salvage a bad day.

So while the lead of the article is about how unhappy we are, the real hook of the story is the little things that can pull us out of a slump… little things like, apparently, “stumbling across a bargain”.

Andy Baker, Plusnet Chief Executive added: ‘At Plusnet we understand the importance of giving back to our customers and know it’s the small things that make a big difference.

‘Our £LovesYouBack campaign is encouraging the nation to give a little back to those around us – as our research shows, it could make someone’s day.’

It’s fair to say the Daily Mail have taken up Plusnet’s challenge to give something to someone: they’ve elected to give Plusnet space in a national newspaper where they can pretend their advert is news.

Also, nice to see media-friendly PR psychologist Jo Hemmings popping up to prop up the advert with the illusion of science, as a little extra PR bonus.