How To Write A Meta Description That Gets Click-Throughs via @sengineland

One of the most persuasive things you can do with your meta is to spark curiosity. This is particularly true for informational queries (as opposed to transactional queries). By the time a user finishes reading your description, they should be curious about what the page will say about the topic. You need to provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor.