Responsive templates ensure that clients’ emails display properly on all screen sizes, making them easy to view — and engage with—regardless of where they are being viewed.

“Studies show that over 90% of the adult U.S. population owns a cell phone, and that most of those consumers use their smartphone more for reading emails than making calls,” said Dan Forootan, president of StreamSend Email Marketing. “If marketers aren’t optimizing their clients’ emails for mobile devices like cell phones and tablets, they will be losing out to their competition in the battle for customers’ attention. Here are a few best practices to keep in mind when designing responsive email templates for clients.”