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Sales at Mothercare’s British business rose for the first time in nearly three
years.

Like-for-like sales rose 0.3 per cent in the 13 weeks to October 13, marking
its first underlying growth in 11 quarters in the UK. Simon Calver, who
became chief executive earlier this year, said: “It’s encouraging but I
wouldn’t say we’ve fixed things. There’s still a long way to go.”

He said that the results reflected decisions to cut clothing prices to compete
with supermarkets. “The value repositioning is resonating with customers.
We’re reordering product, which we haven’t done in years, because we need
more of