WHY IS ADDIDAS BACKING OFF FROM IAAF SPONSORSHIP

International Association of Athletics Federation (IAAF) is the world governing body for track and field events (sports of athletics), it signed it’s biggest ever partnership deal with Adidas (German Sportswear Company) in 2008 and had been due to run until 2019. This partnership deal was reported to be worth over £23 million at the time.

As reported by BBC, Adidas wrote to IAAF revealing their intention of ending the relationship early due to the doping and corruption scandal ravaging the world body.

According to Reuters , neither Adidas or the IAAF were willing to confirm the report when asked by Reuters; Adidas would only repeat it’s standard line about the IAAF scandal; “Adidas has a clear anti-doping policy in place. Therefore, we are in close contact with the IAAF to learn more about their reform process.