Assignment

The year 2014 marked an important milestone for Samudera Indonesia Tangguh as they celebrated their 50th anniversary. Started as the first private shipping company, Samudera Indonesia Tangguh remains one of the most notable and respected in the country. With sheer dedication, the Company has recorded great achievements over the five-decade journey.

Approach

At the foremost, this Annual Report celebrates the Company's achievement reaching their 50th year and still going on strong through the currents of time and global economy. For us, it is important that the design illustrates Samudera Indonesia Tangguh's remarkable journey while displaying an undeniable confidence that can only come from years of experience.

Results

The confidence and experience are represented by the dominant colours of red, white and black, which consequently are the Company's corporate identity. We boldly used Yupo trace paper as cover to purposely show in a subtle way the collage of images that illustrated Samudera Indonesia over the years on the following page. On the cover itself, a ship was shown sailing through the 0 from the number 50, which is enlarged and enhanced with gold foil finishing to highlight their golden year.

In the editorial we added an extendable spread, which reminded us of a nautical map, to highlight the Company's 50-year journey noting each significant milestones. Full blown images of shipping and logistic activities were carefully incorporated with creative typography through out the layout portraying the Company's vision to connect Indonesia.