Melo explains the peculiar “Melo fans of Utah” ad

@1SlaughterHouse: Am I bugging? Was that a Utah Ad for Melo
@anderyoung: wow im speechless after watching that melo ad
@jeffamytrimble: What the? Melo fans of Utah? Somebody mispent some ad revenue.

As we wrote yesterday, the Carmelo Anthony â€śMelo’s people of Utahâ€ť commercial, aired during Games 1 and 2, was made by Nikeâ€™s Jordan Brand. I asked Melo about it today, and right away he asked me: â€śYou like it, think itâ€™s funny?â€ť

I asked him what the purpose of the ad was. He smiled and said: â€śTo make it seem like all the fans in Utah are rooting for me. Itâ€™s just stirring some stuff up. If we had played Phoenix, it would be the same thing.â€ť

Turns out the ad was to rile up the fans, as if there was a Denver-Oakland NFL playoff game and an commercial aired about â€śDenverites for the Raiders.â€ť

Asked how he thinks the fans will react to him in Game 3, Melo said: â€śOf course, theyâ€™ll boo me. â€¦ Itâ€™s the playoffs.â€ť

Hereâ€™s what the ad says:

“Every millennia or so a person comes along with the power to unite the world. This year, that person is Carmelo Anthony. His dominant game this season is a testament to the human potential. But while he’s gotten himself here, he can’t do it alone â€” or maybe he can â€” but he’ll also have us, Melo’s people of Utah. We’re proud to support this soon-to-be champion. C.A., the common denominator of our hearts. Supported by the fans of Carmelo Anthony in Utah.”

Wow….that commercial is stupid and really makes no sense at all. Trust me you dont need to stir up the Utah fans they're already the loudest and roudiest in the NBA. I guess this was an attempt at being funny and its really not, at all. Plus it doesnt really make it look like the fans of Utah are cheering for him.

Josh

Wow….that commercial is stupid and really makes no sense at all. Trust me you dont need to stir up the Utah fans they're already the loudest and roudiest in the NBA. I guess this was an attempt at being funny and its really not, at all. Plus it doesnt really make it look like the fans of Utah are cheering for him.

Could there be a more arrogant player in the NBA than Carmelo Anthony? Too bad his team is down 3-1 and NOBODY here in Utah (or anywhere else for that matter) likes him, they shoud re-air the ad with a frown on his ugly mug saying “oops, thought I was being funny and I got my butt kicked in utah”. Seriously a classless Ad from a classless person!!! Even if the Nuggets were to pull off the series, still a classless ad from a classless person!!!

Therealgod

We like him in Baton Rouge, Mello fans of New Orleans Hornets, come play with ya boy chris Paul.

cobralou

It's supposed to be a joke and if no one in Utah is upset why are they responding to this ad: I'm no media genius but it looks like it worked.I hated the Kobe/ Lebron James muppet commercial but that's all it is. Carmello Anthony has a sense of humor and why not for years the playoffs were considered fixed anyway regardless of Carmello's pun at the media overhyping athletes.Of course the Nuggets have an astronomical chance of getting to the next round but why not have some fun in the process ,who is it really hurting?.If its his money let it him do it maybe next year D.Wiiliams or C.Boozer will do the same thing and you will hail them as marketing geniuses.If this sort of thing gets people upset then this country is in bad shape.lol

elgringo

The purpose of the ad is to get people talking about it… and in that they succeeded… Even if it makes you mad you won't forget it. Nike shows off again the stark fact that it is leaps and bounds ahead of the curve in advertising. Bravo.

Chris Dempsey arrived at The Denver Post in Dec. 2003 after seven years at the Boulder Daily Camera, where he primarily covered the University of Colorado football and men's basketball teams. A University of Colorado-Boulder alumnus, Dempsey covers the Nuggets and also chips in on college sports.

Nicki Jhabvala is the Sports Digital News Editor for The Denver Post. Before arriving in Denver, she spent five years at Sports Illustrated working primarily as its online NBA editor, and she was most recently the overnight home page editor at the New York Times.