That's Some Serious LED

MNTJun 22, 2010

Nike has erected the largest interactive LED screen in all of Africa on the 450-foot-high Southern Life Centre building in Johannesburg’s business district. Building off of Nike Soccer’s Write the Future campaign – which was kicked off via an incredible 3-minute, Hollywood-quality commercial – fans can submit their own headlines through Facebook or through tweets using the hashtag #NikeFuture. More than 207,000 individual LEDs comprise a surface area of 144 x 138 feet.