Specialist Lloyd's insurer Beazley is partnering with other Lloyd's insurers to offer a unique and flexible solution to an issue that has long preoccupied the C-suite: reputational risk.

A reputational crisis can affect an organisation in many ways, hitting revenue, the ability to hire and retain talent, and the support of stakeholders.

In an era in which social media amplifies every crisis, the rapid dissemination of information - true or false - demands an urgent and co-ordinated response. Having the right approach in the early stages of a crisis can often forestall further damage.

In response to this challenge, Beazley has established the Custodian Consortium at Lloyd's to provide a reputational risk solution that protects clients throughout the lifespan of a crisis. Clients will benefit from crisis management expertise to minimise reputational damage, as well as substantial loss of profits cover to protect companies after a significant downturn in revenue.

With underwriters' consent, an event that threatens major reputational damage could entitle the client to crisis management advice worth up to $1 million. The first $250,000 of this cover is available on a pre-loss basis, regardless of whether a loss of revenue is ultimately recorded.

Business interruption cover is triggered by a drop in revenue that has been pre-agreed at policy inception. Because organisations can rarely predict what might trigger a reputational crisis, the policy works on all-risks basis. It therefore covers many potential scenarios that could affect different sectors, from allegations of sexual harassment or bullying against a senior executive, or the mismanagement of such claims, to faulty or misused medical equipment.

The Custodian Consortium will offer substantial limits with additional capacity initially provided by Tokio Marine Kiln and RenaissanceRe as well as Beazley's smart tracker syndicate 5623.

The cover is available to US-domiciled organisations of all sizes, specifically targeting companies with up to $5 billion in revenue, including both public and private companies, and for-profit and not-for-profit enterprises.

Rachel Turk, focus group leader of Beazley's London-based D&O team, said: "In an era in which news travels faster through social media, risk to hard-earned reputations is greater than ever before. Preparedness and speed of response are critical. Our policy has been designed to ensure that crisis response expertise is available, backed by the necessary funds, as soon as an incident occurs.

"By pre-agreeing the level of revenue drop that will trigger a claim at the outset with our underwriters, clients can be sure that no time will be lost in providing cover that meets their requirements, and generally without the need for loss adjustment."

In the event of a crisis, clients will be supported by highly regarded crisis management advisory firms, APCO Worldwide and CrisisRisk.