Ballmer: Microsoft Now A ‘Device and Services’ Company

Microsoft has officially become a devices and service company as stated by the company’s Chief Executive Officer Steve Ballmer in his letter to the shareholders last Tuesday.

Ballmer, who assumed the top executive post for one of the world’s biggest tech conglomerate since 2000, said Microsoft has already started its transition from software-concentrated giant to a device and service company.

Ballmer told the Seattle Times that Microsoft should be considered a ‘device and services company’ – an idea the CEO reiterated in his latest shareholder letter.

“Last year in this letter I said that over time, the full value of our software will be seen and felt in how people use devices and services at work and in their personal lives. This is a significant shift, both in what we do and how we see ourselves — as a devices and services company. It impacts how we run the company, how we develop new experiences, and how we take products to market for both consumers and businesses. The work we have accomplished in the past year and the roadmap in front of us brings this to life,” said Ballmer in his letter.

The Microsoft business mogul said the company is still working out with their partners to come up with business and consumer devices and hardware products for their consumers.

Ballmer insisted Microsoft plans to continue to concentrate on the development of “new form factors that have increasingly natural ways to use them including touch, gestures, and speech as part of their long-term plan”

Along with the video game console Xbox, the Microsoft Surface is here to stay and set to add more products as part of the family (in its latest proxy statement — also released today — Microsoft described Surface as “a series of Microsoft-designed and manufactured hardware devices”).

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