It had to be two things: It had to be a food people could relate to and there had to be another play on the word. For instance, I’d say con queso, like cheese. Everyone knows “cheese” has a reference in the street, as money and whatnot. And cheese is something that’s always added in addition to a cheeseburger or a beef patty. So it’s about finding a word where you can take two different approaches to it.