Avonmore Protein Milk - The 'Get In Session' Series

PML and Carat wanted to create something that would connect Avonmore's protein milk with athletes and fitness fanatics in Dublin city. HeadCase teamed up with Flyefit Urban gyms, to create a month-long series of graffiti media specials that would take-over 5 of the busiest Dublin gyms and reach an audience of 30k +