REDWOOD CITY, Calif., Apr 30, 2009 (BUSINESS WIRE) -- Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), announced
today two new content packs for Need for Speed(TM) Undercover. The
Challenge Series is free and features 60 events across two new game
modes including the opportunity to earn up to three new cars. The
premium Boss Car pack will give players access to Undercover's specially
customized boss vehicles for $5.00 (400 MS points).

The Challenge Series and Boss Car packs are available now on the
PLAYSTATION(R)3 computer entertainment system and coming soon on the Xbox
360(R) videogame system from Microsoft and the PC. This new content
reflects an ongoing commitment of post-launch support to Need for
Speed fans.

Challenge Series:

Highway Wars is the ultimate fusion of Undercover's signature
Highway Battles with the adrenaline fueled competition of sprint
racing. In this mode, players will race at top speeds through traffic
filled highways against three AI opponents in a winner take all battle
to the finish line.

Highway Checkpoint forces the player to push their car to the limit as
they weave through traffic in an attempt to make it to the next
checkpoint before time expires.

Players can also earn three new vehicles as they complete the
Challenge Series. Each vehicle is available for use in career or
online and has been specifically tuned to compete against the top cars
in the game.

Battle Machine Mazda RX-7 will be awarded upon completion of the
first 30 events.

Speed Machine Porsche 911 GT2 with matte black paint and custom
gold liveries will be awarded after completing all 60 of the
Challenge Series events.

Dominator Corvette Z06 is for players that dominate a minimum of
31 events.

Boss Car Pack

This premium car pack gives players access to the entire fleet of boss
cars featured in Undercover. These high performance machines are
tuned for maximum performance in their appropriate tiers enabling
players to compete against the fastest cars in each tier of Undercover.

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
FreestyleTM and POGOTM. In fiscal 2008, EA posted
GAAP net revenue of $3.67 billion and had 27 titles that sold more than
one million copies. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are
trademarks or registered trademarks of Electronic Arts Inc. in the U.S.
and/or other countries "PLAYSTATION" is a registered trademark of Sony
Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks
of the Microsoft group of companies. All other trademarks are the
property of their respective owners.