Leagas Delaney replaces independent agency Mustoe Merriman Herring Levy, London, which had the Dr. Martens account for the last three years. The 40-year-old company, a division of British shoe company R. Griggs Group, began advertising nationally in 2000, shortly after hiring Mustoe Merriman.

Spending was not disclosed. The company had no measurable spending in 2002, but spent $5 million in 2001, according to Taylor Nelson Sofres' CMR.