Quit Smoking easily with The WINNING WAY Method where you enter 3 Zones. Disclaimer: This site is not intended to offer any form of medical advice. If you have any queries seek the advice of your medical physician. Any cessation products including NRT and e-cigarettes, supplements, herbal remedies, aromatherapy oils, quit smoking aids, and all other products written about, should only be used if you do not have any contra-indications, and have approval from your medical physician.

“SOME HOW I’D JUST LIKE TO GIVE YOU A LIGHT

Chesterfield Cigarettes, 1934

This ad portrays a romantic fireside setting, with a handsome man giving this one liner to a beautiful slim woman. Next to a packet of Chesterfields the ad proclaims:

“THEY SATISFY!”

Moving on to 1997, and Chesterfield made a dramatic confession admitting they marketcigarettes to teenagers, settled 22 state lawsuits, and agreed to have a Surgeon General’swarning that smoking is addictive on every pack.

“REACH FOR A LUCKY INSTEAD OF A SWEET”

Lucky Strike, 1928

This slogan helped take Lucky Strike to the top of the league in U.S. cigarette sales.Theinference was obviously weight loss.

“NOT A COUGH IN THE CARLOAD”

Old Gold

This early advertisement sent Old Gold sales soaring as it pandered to peoples’ concernsabout the negative effects smoking had on them.

On the same note, Phillip Morris once stated that 3 out of every 4 cases of smokers’ coughwent away for the people who changed to their brands.

And Kools Menthol claimed that their brand would keep a person’s head clear and protectagainst colds.(Menthol cigarettes were vigorously targeted towards African Americans).

And then there were the dancing cigarette packs of the 1950s – an advert that used anover-sized cigarette packet joined to a model’s long slim sexy legs that went all the way up,and danced playfully around.

“I’VE BEEN SMOKIN’ EM FOR 20 YEARS”

Big movie stars were always happy to endorse cigarettes, and John Wayne, an allAmerican mega player appeared for Camel cigarettes in 1952, stating he had been onthem for 20 years. -20 years on, and John Wayne wasdead from lung cancer.In his last commercials his message was very different – he was whole heartedly asking people to stop smokin’!

“I’M DEAD NOW, PLEASE DON’T SMOKE”

Yul Brynner

This was the sad announcement made by the great tough guy actor (who I literally raninto on the sidewalk when I was a school girl - as he was walking about close to the theatrein London where he was performing ‘The King and I’ - many years after the hit film). Ina posthumous anti-smoking TVcommercial before his deathfrom lung cancer, he filmed a declaration against smoking whichhad a strong emotional impact across the nation.

Fortunately, endorsements andtestimonials, many of which have been made bypoliticians and film stars, are now a thing of the past.– However, other strategiesprevail. – Recently, I was in East Europe and passed a couple of billboards on themotorway advertising “Slims” cigarettes with a large beautiful picture of Marilyn Monroein the background.

US cigarette manufacturers were one of the first industries to advertise extensively on TV –they had large expanding pockets, and vast funds to bet on a new publicity medium.

Ironically for them, just a few decades later, they were shown the door by the industry they helpedsupport and create.

There were hum-able TV commercials and catchy jingles – some of which were as wellknown as the TV show. - Many times in the past the industry has paid actors, TV andfilm studios to show off their brand of cigarettes.

The original network run of the “Flintstones” (1960-66) was sponsored, and thestar characters could be seen smoking Winstons at the end of the show - which aired onprime-time and naturally attracted a vast youth audience.

The “Addams Family” (1964-66) was purchased by Dutch Master Cigars, and had anenormous young following.

And the “I Love Lucy Show” also had a period of Phillip Morris sponsorship which addedscenes of screen idols Lucy and Desi madly puffing cigarettes in the program’s intro.– Lucille Ball died from a smoking related condition, and Desi Arnaz, a life-long smoker,died of lung cancer.

IN 1964 THE US SURGEON GENERAL DECLARED

“SMOKING IS HARMFUL TO HEALTH”

Since the 1920s cigarette manufacturers have been trying to induce women to smoke. In1968 this strategy intensified when Phillip Morris, the world’s largest tobacco companylaunched Virgina Slims - the first woman-specific brand. This was a huge untappedmarket, as women smoked far less then their counterparts.

“YOU’VE COME A LONG WAY, BABY!”

Virginia Slims, 1968-1990s

One 1980s magazine had this Virginia Slims slogan on an ad showing a sexy blondedonning a black lace negligee - fag in hand, against a backdrop black and white photofrom a bygone age, showing a female servant waiting on her master.

“BE NICE TO US BEFORE WE GO TO THE LADIES ROOM, YOU WILL BE DISCUSSED”!

Virginia Slims, 1990s

This cheeky woman’s come-on line was written in a magazine ad. The adverts title was

“IT’S A WOMAN’S THING”!

There was the US Virginia Slims Tennis Sponsorship with supporting ads, and the“V Wear” clothes catalogue - a typical example of “brand stretching” which cleverlyassociated the brand with style and fashion.And there was the advent of “Superslims”a so called low smoking lightweight from Virginia Slims.These long thin cigarettes havealways been promoted by slimbeautiful ladies,fuelling theconception that smoking willkeep you slim.

Advertisers with their predatory business practices have mercilessly promoted the ideathat cigarettes are a form of weight control.This one of the main reasons why girls,women, and some men, begin smoking and do not want to quit - they are literally fed theanxiety that if they do not smoke they could become fat.

Ads such as those in Cosmopolitan and Vogue radiated glamour, beauty, style, sexualfreedom, careers, independence and equality.Sadly the only equality that has(and is, in countries such as India) been gained, is that women are now aging more rapidlyand contracting terminal forms of disease just like the men.

“NO COMPROMISE!”

This was one advertisement’s declaration in a series for Winstons cigarettes. - Ultimatelythereis no compromise from any terminal disease.

“MARLBORO COWBOY”

Macho, rugged, sexy, adventurous, tough, independent, cool and good looking – firstcreated by PhillipMorris in 1954, this cowboy looked like he had it all!On the silver screen,TV, billboards, and newspapers from Penthouse to Newsweek, his voluminous sexualmagnetism seemed up close and personal.– He had a profound effect, and among hisglobal legions of admirers were many youths.And it was not just men he inspired, for manyyears women and girls smoked Marlboro more than any other brand after succumbing to theradiation of Marlboro man and the brandsassociated imagery. - The original Marlboro man,David Millar JR. died of emphysema, and two further models, Wayne Mc Laren and DavidMc Lean both died of lung cancer.Admirably, Wayne Mc Laren gave evidence in favour ofthe anti-smoking legislation before his death.Ironically theMarlboro cowboy image isstillgenerating smokers, and Marlboro has been a top selling cigarette since 1972.

(Fairly recently I brought something in a shop in Morocco (where many men that cannotafford to eat properly, chain smoke Marlboro), and to my amazement, was given a Marlboro cowboy carrier bag.

Phillip Morris, now known as the Altria group, made the name change in 1993 in ashrewd move to deflect from the long-standing tobacco giant image of Phillip Morris. TheAltria group is an umbrella group which is the parent company for many householdknown food items.

“LICIENCE TO KILL!"

In 1988 Phillip Morris paid $350.000 for its brand of cigarettes to appear in the JamesBond film of the year – the title of which said it all. – Creator Ian Fleming died of asmoking associated condition.

“SUPERMAN 2”

And in 1997 Phillip Morris paid $42,000 to have its Marlboro cigarettes exposed.LouisLane smoked them, and in one part of the film, Superman and the villains can be seenheaving a Marlboro truck back and forth.

Smokers were until quite recently often portrayed as independent and non-conformists– men or women who dare to stand alone and defy public opinion.Ironically, as publicopinion sheavily shift against smokers, they now often stand alone - outside an office,shop, or public place, and frequently in wretched weather conditions – anything torelieve themselves with a quick nic-fix.

American tobacco company files have listings of over 400 film production contracts madefrom the mid-70s to the mid-90s.Fortunately, however, the World Health Organisationand major US health groups have been lobbying for film industry reforms.And India,the largest film producing country in the world, has taken active measures to break awayfrom using tobacco imagery.

The hugely popular TV series "Mad Men" shows the characters constantly puffing away. Naturally this is in keeping with the era - but it would be wonderful if the show´sproducers could add a note to the start of the program to send out message that itwas exactly this glamourisation that got people hooked in the first place, and thatthere is nothing cool about smoking.

The callous rotweiller styleadvertising super-power hasinfiltrated every availableavenue.There has been mass sponsorship of the arts, adult leisure entertainment,sporting events, concerts and dance exhibitions.And many have not taken place in anadult-only facility. There have been billboards, signs and placards along the roadside,in arenas, stadiums, trackside events, GrandPrix championships and shopping malls.There have been promotions in magazines, free sample packets, coupons, andmerchandise giveaways. - Many of these practices continue to one degree or anotheracross theglobe.

“ALLIGIANCE TO THE FLAG”

Smokers take pride in their brand of choice – they like their image to be that of aMarlboro man or woman, or the like.In fact, in the US, only around 10% of the country’smillions of smokers switch brands each year.

“KEEP ON KEEPING ON”!

The mighty power of the cigarette advertising machinery is stillpounding out in countriesall over the world – government tax revenues keep rolling in, and the beat goes on. - Some countries even have stateowned monopolies in cigarette production, while othershave enormous share investments in the industry.

The vast majority of smokers live in countries that are, or were, on the low to middle endof the socioeconomic spectrum, many of whom are blanketed in ignorance through nofault of their own.Even in countries where cigarette advertising on screen is nowbecoming defunct, many re-runs of popular US films and serials made prior to 1989,are of course, constantly shown all over the world.This year the hugely popular US series

“Mad Men” - which is set in the 1960s, is full of smokers, reflecting the era.I think that

there should be a health notice, both before and after the show, instigated by the producersexplaining why smoking is prevalent in the program, and that it is not endorsed –that would be a great move!

The purpose of cigarette ads and promotions is to make sure smokers keep smoking,ex-smokers start again, and the number of cigarettes people smoke each day is increased.Everyone hasbeen callously and strategically targeted, from children to adults of all ethnic and cultural groups.

IF THESE ADVERTS AFFECTED YOU IN YOUR YOUTH AND ADOLESCENCE, DON’T LETTHIS TERRIBLE ADDICTION DESTROY YOU ANY LONGER.

The protocol of my book “The Winning Way to Quit Smoking” is designed to “Keep YouKeeping Off” and to positively build your biological physiological and psychological strengths.

About Me

Shirley Amy BSc. is an English Nutritional and Holistic Health Specialist and Quit Smoking expert with an avid interest in the areas of Optimum Health, Fitness, and Positive Lifestyle Change. She holds various University and College qualifications in the fields of Health Science, Nutrition, Holistic Therapy and Aromatherapy. She is also certified in Fitness Training, Dance-Sport and Beauty Therapy. Shirley closely follows the anti-aging industry, with a view to establishing integrative methods to help people rejuvenate themselves to achieve a much lower biological age then their actual chronological age. This includes current cutting-edge research in the fields of: biochemistry, genetics, immunology, and life extension. Shirley is pioneering and visionary, always abreast of new developments within the ever-changing world of Health Science and Nutritional Medicine. She holds a particular interest in the key areas of worldwide evidence-based documented research on the effects of smoking and other negative lifestyle factors; this includes the opinions of Leading Scientists and Physicians, some of whom are Noble Prize Winners. Shirley’s inspirational Holistic approach of changing smokers into non-smokers is accessible to everyone. The techniques and information she shares with her readers is clearly and succinctly explained, giving encouragement and guidance to move forward and embrace ‘New Lifestyle Choices’.

Shirley’s philosophy is that Feeling Great and Real Health are not just the absence of disease, but a dynamic state of mind and body – and in the case of successful quitters, an individual’s ‘Feel-Good Factor’ where he or she doesn’t have the urge to light up – as they just don’t need to. An enthusiastic exponent of Sports and Fitness, Shirley has studied various disciplines such as Dance-Sport, Yoga, Tai Chi, Weight Training, and the Alexander Technique to a high degree. Shirley has lived and traveled in various diverse parts of the world. Through these experiences she has had the opportunity to study first hand, various cultures and practices related to holistic health, nutrition, general well-being, aging; and the impact of stress in all its forms, and the different ways that people deal with it. This knowledge has made a huge contribution to her health guru status. Shirley is also the author of three highly acclaimed Books on Latin-American Dance (under Shirley Ayme), which are studied all over the world. Two have been featured in a Universal Pictures Film. http://www.amazon.com/Winning-Way-Quit-Smoking/dp/1468038567/ref=sr_1_1?ie=UTF8&qid=1420117190&sr=8-1&keywords=shirley+amy