Block Ads With... Other Ads

from the that's-one-way-to-do-it dept

I guess today is internet advertising day here on Techdirt. Here's an article about how Gator is now putting its own banner ads on pages - that block out the banner ads that were already there. Not surprisingly, some of the companies which are discovering their ads are being "blocked" are not happy. Gator claims that they know the customers better than the sites, so their ads are more targeted. I'm waiting for the lawsuits...