STOW, OH – Oct. 10, 2013 – Mickey Thompson Performance Tires & Wheels (Mickey Thompson) has announced a new date and time for the scheduled media conference at this year’s SEMA show. Now scheduled for Tuesday, November 5 at 11:00 a.m., booth 43035, Mickey Thompson will host racing icon Brian Deegan to help introduce the new Mickey Thompson Deegan 38 tire.

Deegan, a four-time Lucas Oil Off Road Racing Series (LOORRS) Short Course champion and 16-time X Games medalist, will join the company to provide all the details of this newly developed tire using the latest in light truck tire technology. Deegan competes in the Pro 2 Unlimited Class and the Pro Lite Unlimited Class using Mickey Thompson tires. In addition to his LOORRS success, he is an international competitor and the most decorated Freestyle Motocross rider in the competition’s history.

“It was amazing to work with the Mickey Thompson engineering, research and development teams to develop the new Deegan 38 tire,” stated Deegan. “We paid special attention to the design of both the tread and the sidewall to make the Deegan 38 mud terrain tire, and we can’t wait to share all the details.”

“Today’s trucks, Jeeps and off-road vehicles are designed to take on some pretty challenging conditions,” stated Ken Warner, VP of marketing, Mickey Thompson. “Product innovation is part of our 50-year legacy, and we’ve worked with Brian, a champion competitor, to develop a new product using trusted Mickey Thompson technology and quality.”

About Brian “The General” Deegan

A professional racer since age 17, Brian Deegan is now one of today’s most decorated action sports athletes, and co-founder of Metal Mulisha. He is an international competitor and the most decorated Freestyle Motocross rider in the competition’s history having earned 16 X Games medals including a gold medal in X Games 17, and a bronze medal in X Games 18, both in RallyCross. He continues to test the limits in Freestyle Motocross, Pro 2 and Pro Lite Short Course racing, RallyCross, and Stock Car racing. In 2012, he earned the LOORRS Pro 2 Class Championship, and placed second in the 2012 inaugural season of the Global RallyCross series. In 2011, he earned the LOORRS Pro 2 and Pro Lite Class Championships and was honored as Pro 2 Rookie of the Year. That same year, he was one of only two drivers to represent the USA at the Race of Champions in Germany. Major sponsors include Rockstar Energy Drink, Ford Motor Company, Mickey Thompson Performance Tires & Wheels, Metal Mulisha, FRAM Filtration, DVS Shoe Co., Lucas Oil, Makita Industrial Power Tools, MSR, Gibson Exhaust Systems, 4-Wheel Parts, Motegi Wheels, Ronin-Syndicate, Atomik R/C, Pro Taper, MYPLASH Prepaid MasterCard, Fathead, Brembo, Fortin, PPG, VP Racing Fuels, Fox Shocks, Impact by Mastercraft Safety, MSD Ignitions, FK Rod Ends, California Torque Products, Eibach Springs, McKenzies, Fiberwerx, JE Pistons, QTM, Roush Yates Engines, G2, Dailey Engineering, Brown & Miller Racing Solutions, ARP, Replay and AZ Driveshafts. For more information, visit http://www.briandeegan.com/.

About Mickey Thompson Performance Tires & Wheels

Max-Trac Tire Co., Inc., dba Mickey Thompson Performance Tires & Wheels, markets racing and high-performance tires and wheels for street, strip, truck, and off-road applications. The company was founded in 1963 by racing legend Mickey Thompson and is headquartered in Stow, Ohio, USA. For more information, visit http:/www.mickeythompsontires.com/, http://www.mickeythompsontires.com/about.php.