In our previous three posts on promotional video production, we captured some interior and exterior images in Johannesburg on a cell phone and a professional camera and created mock-up presentations of hospitality/real estate promotional scenarios. In this post, we will do direct, side-to-side comparisons of the two cameras and, without getting too technical about the subject, to point out the differences.

Our previous post demonstrated the quality that professional acquisition gear deliver shooting interiors for an imaginary hospitality/guest house scenario. This post shows how a professional camera renders exterior shots

In our previous blog post, we casually shot mock up promotional photographs for a hospitality establishment using only a mobile phone. In this post, we filmed interiors under similar conditions with a professional camera.

The production cost of a promotional video (actually, any video) can vary wildly from supplier to supplier. Any video consists of a unique mix of technical and narrative elements determined by the amount of money you want to spend, and a return on investment expected.