/ Mobile Commerce

E-retailer Soft Surroundings is rolling out marketing technology and services firm Knotice’s new K5 data management platform, which builds unique customer profiles that include every single interaction a customer has with a brand, from the web and mobile to social and e-mail. Knotice, which is especially known for its work in mobile, is being acquired by marketing firm IgnitionOne.

…builds unique customer profiles that include every single interaction a customer has with a brand, from the web and mobile to social and e-mail. Knotice, which is especially known for its work in mobile, is being acquired by marketing firm IgnitionOne.