One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The next day begins a new cycle of non-productivity. Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. It’s just that, busy work.

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

'Showcasing your products on Facebook just got easier. The social media site just launched Product Ads. Second, Product Ads allow you to show customers more than one product per ad. You no longer have to pick one product or service and hope that it resonates with your audience. Now, you can showcase several products. Multi-product ads. Two things.

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CRIMSON MARKETING

OCTOBER 24, 2013

[Product] Tell a Story to Sell a Product

” Content Is About Stories, Not Products. Your company needs to start telling stories about your products or services that “focus on the human needs of your audience.” ” Forget about your actual products, and focus on the real people who benefit from them. Your customers want to know your product or service will help them. Product Marketing

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B2B INTERNET MARKETING STRATEGIES

MAY 26, 2013

[Product] Experience-Focused Product Management

Meanwhile at the Cooper house, every member of the household has at least one tablet, including a couple original iPads, an iPad 4 and multiple iPad-coattail-riding tablets like Samsung tablets, Kindle Fires, etc… In the end, products are little more than delivery vehicles for experiences. Validate demand for the experience and validate that your product delivers the experience.

Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” This allowed Sky to deliver product marketing on content that interested a particular buyer, while avoiding offers that were not relevant to that buyer.

[Product] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]

For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.
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Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. Time also makes it very easy to compare different levels of productivity, such as output per hour or per day. What is the “value in our productivity equation? Be productive.
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'A hot topic lately has been about increasing employee productivity in the workplace while also increasing satisfaction. There are a lot of physical changes you can make to an office space to maximize productivity, from wall colors to lighting to the work stations that each employee sits at. Organizing for Productivity. Changing the layout or design of an office isn’t just about improving productivity; it’s also about making the work space an inviting and enjoyable place for people to spend 40 hours of their week. Want to learn how to be even more productive?
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[Product] How Product Marketing Can Thrive in a Content Marketing World

by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Traditional positioning documents do a great job of translating product features into high-level messaging. A “message board”, on the other hand, describes three or less key ideas that describe the story and emotions you want the product to evoke. Talk the Topic, Not the Product.
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Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. That’s ok, and by using some productivity tips I hope you can at least make good use of the tools at your disposal and spend less time chasing down people and deadlines, and more time actually doing marketing. Additional Outlook Productivity Tips. If you’re using MS Outlook, then check out additional productivity tips I have for Outlook users in this other blog post. A recent article on LifeHacker talks about tips to get faster email responses.
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