Splitting into 3 ranges (with Executive SWIG at £70, Classic SWIG at £65 and Summer SWIG at £55) we saw a major diversity of customers come through the door, from tourists to fashionistas from Saville Row.

It's still just Thursday (4th day of 7), and we're running very quickly out of stock. So we encourage you to come down and visit (between 10am and 8pm) and checkout our new range of leathers and colours.

Don't ask... but we also ended up on the Piccadilly big screens, thanks to Samsung!

But anyway, will go back to selling now (although it is morning so an empty shop). Hope to see you down here!