In a blog post this week, Facebook VP of core ads Mark Rabkin discusses “Video Advertising in the Mobile Age” and includes some interesting trends in television and social media consumption. While TV remains a powerful medium, people commonly turn to mobile feeds, apps, websites and texting when television no longer holds their attention. Facebook conducted a small study of TV viewers who watched the season premiere of a popular show last fall and found, not surprisingly, that use of Facebook increased during commercial breaks. The post shares tips for creating more effective ads for this audience. Continue reading Facebook Offers Tips for Effective Video Ads in a Mobile Era

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

LG Display, a major panel supplier for Apple, will reportedly supply TV displays to rival Samsung as early as this year in a deal that is expected to replace the Sharp-Foxconn venture as a lead supplier to Samsung. A deal between LG Display and Samsung (the world’s largest television manufacturer) would mark a first for the South Korean rivals. Sharp and Foxconn are cutting back production of LCDs, which would also likely impact panel supply and display prices throughout the industry. Meanwhile, Sharp and Foxconn are considering expansion into the U.S. Continue reading LG Display Signs Deal to Supply LCD TV Panels to Samsung

Sony’s new CLEDIS system, most likely aimed at use in large venues such as convention centers (where it was shown at CES 2017), is composed of hundreds of LED tiles, each just 17.875 inches wide. At CES, the 36-foot by 9-foot display showed an astonishing resolution of 8K by 2K. CLEDIS relies on RGB emissive display technology, by which “nearly microscopic LEDs” glow red, green or blue. The result gives Sony’s display the ability to render color volume in a manner that the company calls “off the charts.” Continue reading Sony’s CLEDIS Customizable 8K Display Wows CES Crowds

Engadget published its Best of CES winners this evening, and for the fourth consecutive year Razer has taken the People’s Choice Award, this time for its Project Ariana 4K gaming projector. Best of the Best went to LG this year: “It’s rare that a product truly blows us away at CES, but LG’s W-Series OLED TV did just that. At just 2.6 millimeters thick across its entire body, it’s the slimmest TV we’ve ever seen … the TV also supports more HDR standards and comes with a Dolby Atmos-enabled soundbar.” Among the additional winners: UVify’s Draco HD drone (Best Robot or Drone), Dell’s XPS 13 2-in-1 laptop (Best PC), the Asus ZenFone AR smartphone (Best Mobile Device), Dish AirTV (Best Home Theater Product), the self-balancing Honda Riding Assist motorcycle (Best Automotive Technology and Best Disruptive Innovation). Continue reading Engadget Editors Release Their Official Best of CES Awards

At yesterday’s “Hello Again” event in Cupertino, Apple announced its redesigned MacBook Pro featuring an OLED touch strip that the company has named Touch Bar. Apple’s lightest and thinnest MacBook yet, available in 13- and 15-inch versions, also features a larger Force Touch trackpad and Touch ID fingerprint scanner. A new 5K monitor from LG connects to the new laptop. Additionally, the company revealed its latest app for the Apple TV box, simply named “TV,” due in December. The app showcases content from the apps users already subscribe to, such as HBO Go, Hulu, iTunes and Starz.

As revenue from streaming rose 29 percent last year, artists and the recording industry are renewing their effort to get the U.S. Copyright Office to take a second look at the “safe harbor provisions” of the 1998 Digital Millennium Copyright Act. They say that places the onus on policing copyright infringement on them, protecting services such as YouTube where copyrighted material is uploaded without permission. Katy Perry, Billy Joel and Rod Stewart are among the artists who have put a public face on the debate. Continue reading Artists Say ‘Safe Harbor’ is a Shield for Copyright Infringement

Comcast now sells TV, Internet and phone service on Amazon.com in a new retail partnership that has been a year in the making. A new Amazon landing page — the Amazon Cable Store — sells Comcast’s Xfinity-branded bundles, with dedicated customer service for Amazon customers. Comcast, which hopes the relationship will improve its customer service image, also opened two customer call centers to focus entirely on Amazon-generated inquiries about Comcast sales, part of $300 million earmarked to improve customer service. Continue reading Comcast, Amazon Partner to Sell TV, Internet, Phone Services

Comcast’s NBCUniversal opened a new division, Audience Studio, to make it easier for advertisers to use data to target audiences across TV, digital and social media. Headed up by data platforms/strategy executive Denise Colella, Audience Studio brings together four different ad buying products that NBCU has unveiled over the past few years. The company is also debuting a new data management platform, that lets advertisers match their own data with NBCU and third party data to create specifically targeted campaigns. Continue reading NBCUniversal Integrates Data Platforms to Hone Ad Targeting

The annual HPA Tech Retreat opened in Indian Wells, California, near Palm Springs. The sold-out event hosts 600 executives and technologists in broadcast, cable, digital and feature film industries. In addition to an “Innovation Zone,” the new term for the former demo room, the HPA Tech Retreat is known for its days-long series of lectures and panels, all of which are a deep dive into technology. All of Tuesday was devoted to a single topic: Snowflake Workflows are Turning into Distribution Snowstorms! Continue reading HPA Tech Retreat Looks at Approaching Tipping Point in Media

Product comparison site SpecOut.com provides “detailed information and specs on thousands of gadgets” for those researching smartphones, streaming media players, motherboards and more. Now the site has added a section on virtual and augmented reality headsets that features currently available and soon-to-be-released devices such as the Sony PlayStation VR, Oculus Rift, Avegant Glyph, HTC Vive, Microsoft HoloLens and 94 others. This is a great resource for those interesting in HMD product descriptions, pricing, and details such as refresh rate, processing source, and field of view. Continue reading SpecOut Lists 99 VR, AR Headsets for Comparison Shopping

Amazon’s growth is impressive — but it still, apparently, does not meet investors’ high expectations. With profits in Prime and Amazon Web Services, the company just delivered the largest quarterly profit in its 20-year history, but its shares plummeted 15 percent in after-hours trading, erasing more than $30 billion in market value. Shareholders were perhaps spooked by a 20.5 percent jump in operating costs, to $34.6 billion. Yet Amazon still out-performed other tech titans, including Alphabet, Apple and Facebook. Continue reading Amazon Doubles Market Value, Plans to Launch Music Service

NBCUniversal chief executive Steve Burke did not anticipate the big impact of time-shifting and over-the-top services such as Netflix and Hulu on the cable business, he said during CES 2016. Instead, he believed cable entertainment ratings would be stronger than they are today. At the same time, he doesn’t consider Netflix to be just an enemy but, rather, a friend and frenemy as well. More puzzling to him is how advertisers discount television in favor of digital outlets, which, he notes, do not have the reach or emotional impact of TV. Continue reading NBCUniversal’s Burke: Netflix is Friend, Enemy and Frenemy

What happens when devices, bandwidth and content interplay, asked CES panel moderator Wilson Rothman, personal tech editor of The Wall Street Journal. “We want to talk about the technologies driving the near future of the industry, especially where consumers are involved,” he added. “The next 12 months are an exciting mystery in that area.” The five areas driving the conversation, says Rothman are sensing and processing; natural interfaces; cloud services; wireless bandwidth and over-the-top content. Continue reading Experts Name ‘Five Innovations to Watch’ for the Near Future

The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.