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Rocks-Off is cheekily attempting to board the current T2 Trainspotting publicity bandwagon with its new social media campaign, Clitspotting. The movie, set 20 years after the original and described as a “funny, moving ode to middle-aged male disillusion” by The Guardian’s Peter Bradshaw, received even more coverage following a feud between star Ewan McGregor and Good Morning Britain’s Piers Morgan. McGregor had been booked on the ITV daytime show to promote the movie but refused to be interviewed by Morgan following the latter’s comments about the post-Trump inauguration Women’s March. Morgan retaliated in his Daily Mail column, which was headlined: ‘Memo to anyone who voted for Trump or Brexit – pedophile-loving hypocrite Ewan McGregor holds you in utter contempt. So why on earth would you want to see any of his movies ever again?’ – which must have delighted T2 Trainspotting director Danny Boyle and distributor TriStar Pictures.

The Rocks-Off Clitspotting campaign mimics both the original’s ‘Choose Life’ and the new film’s updated ‘Choose Facebook’ monologue and reads: “Choose play. Choose yourself or choose a partner. Choose masturbation. Choose a fucking big orgasm. Choose sex toys. Choose vibrators, butt plugs and anal probes. Choose good lube, low friction, and sexual health insurance. Choose fixed rate repayments. Choose a starter toy. Choose your colour. Choose a carry bag. Choose lingerie in a range of fabrics. Choose DIY and wondering why it took you so long. Choose sitting on that couch watching mind-blowing, spirit-inspiring sex shows. Choose being spent at the end of it all, your face glowing, nothing more than a sensual act upon yourself, satisfied and ready for more. Choose how far you will go. Choose Rocks-Off.”