Josh Rathour Continues to Innovate the Way Students and Global Brands Connect

As an entrepreneur and innovator, Josh Rathour guarantees a safe and secure connection between students and retailers and brands across the globe.

Formerly worked as a real estate agent, Josh Rathour currently worked as CEO of UNiDAYS. He founded the company back in 2011 and considered as today’s one of the leading Student Affinity Network in the world. The purpose behind this company is to help both global students and brands connect and work together safely and securely.

While working as a real estate agent, Josh Rathour took an effort to learn everything about shopping and verification apps. His inspiration for building UNiDAYS was his daughter – Asha. By that time, Asha was only five years old and worried about the safety of using the Internet. She was curious about how someone can know who people are online.

From that curiosity, Josh Rathour thought about verification technology. He then became eager to create a more trusted relationship between students and brands.

Being the Founded and CEO of the student affinity network, Josh Rathour is responsible for leading the company’s development. He is committed to creating more business opportunities. He works closely with his team to ensure proper streamlining of the resources and strategies towards building the world’s most effective channel for brands and student engagement.

Josh Rathour says, “We developed the technology ourselves that enables us to verify 70 per cent (142 million) of the world’s student population – the connections made on the network are strong enough for brands to create lifetime affinities with active consumers and the future earners of tomorrow.”

Josh Rathour considers the retail industry to be incredibly dynamic and involves a significant period of change. He has noticed that the expectations of the customers are higher, and shoppers feel more empowered than before. That is why he wants to continue creating more technology-based products for the Gen Z 2000 million college students from different parts of the world.

UNiDAYS understands that both instore and online user experiences need to be innovative and intuitive. It’s not surprising for Josh Rathour and his team that Augmented Reality (AR) and Virtual Reality (VR) is now offering a new set of opportunities for providing delightful and immersive experiences to the consumers.

Today, Josh Rathour is a sought-after speaker not just in the UK, but also in the US. He is highly regarded because of his incomparable innovation and strategic leadership. He even won the title “Rising Star” in the 2017 EY Entrepreneur of the Year Awards.

About UNiDAYS:

UNiDAYS is a UK-based Student Affinity Network that builds lifetime affinities and connects students with brands and services. To help college students become financially independent, more than global brands partner with the company, including Apple, Microsoft, America Apparel, L’Oréal, Levi’s, Adidas, McDonald’s, Vans, and more.