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Summer Pre-College Fashion Marketing & Merchandising Program

Fashion Merchandising 2018 Session I will run July 1st - July 14thFashion Merchandising 2018 Session II will run July 15th - July 28th

Fashion Merchandising Session I: Retail StrategiesDo you have what it takes to become a fashion marketer and merchandiser? Are you interested in pursuing a career in the Fashion Industry? The Marist College Fashion Merchandising Summer Pre-College Program provides you with an opportunity to “try on” some of the exciting elements of the fashion business while attending an intensive thirteen-day program on the beautiful Marist College campus. Upon completion of the course, high school students will receive three college credits along with the opportunity to explore the exciting world of fashion merchandising.

The Fashion Summer Pre-College Programs are housed within the Marist College School of Communication and the Arts. The curriculum is taught by the faculty of the highly regarded Fashion Program at Marist College. Faculty members all have extensive experience in the fashion industry and related fields.

Students will explore the planning, procurement and marketing aspects of the fashion business. They will learn to research target markets, analyze business results and develop strategies that effectively meet the needs of consumers. Students will actively participate in skill-building exercises, and apply their knowledge in hands-on workshops. They will learn how the fashion world thinks, creates and solves problems.

The summer experience will be further enriched with a field trip to New York City in order to explore the New York City Fashion Industry and visit a fashion wholesale showroom.

Program Goals (Students will):

Analyze the retail industry by consumer, and understand the steps in strategic retail planning.

Understand how to identify target markets and consumer behavior.

Identify trends and build product assortments.

Gain knowledge into all of the elements that encompass a retailer’s total image positioning.

Learn the steps in procuring, developing and selling merchandise.

Offer deeper insight into the various types of careers within the retail industry, as well as developing creative fashion presentations for college and career.

Fashion Merchandising Session II: Micro-Manufacturing for Fashion

Have you ever considered making products for your own Etsy shop? Are you interested in pursuing a career in the Fashion Industry? The Marist College Fashion Merchandising Summer Pre-College Program provides you with an opportunity to “try on” some of the exciting elements of the fashion business while attending an intensive thirteen-day program on the beautiful Marist College campus. Upon completion of the course, high school students will receive three college credits along with the opportunity to explore the exciting world of product development for the fashion industry.

The Fashion Summer Pre-College Programs are housed within the Marist College School of Communication and the Arts. The faculty of the highly regarded Fashion Program at Marist College teaches the curriculum. Faculty members all have extensive experience in the fashion industry and related fields.

In this course, students will design and produce product prototypes for small-scale (micro) manufacturing. Utilizing computer-aided design (CAD) programs such as Rhinoceros & Adobe Illustrator; students will explore 3D and 2D design techniques to create working prototypes and finished products for retail. Advanced manufacturing processes such as 3D printing and laser cutting and engraving will be utilized throughout the course. Students will also learn how to price their work for wholesale & retailing. A trip to New York City will allow students to see micro-manufacturers within the fashion industry in action!

Program Goals (Students will):

Engage in the following stages of the product development process: brainstorming, design and prototyping.

Design and modify CAD models using scale, proportion, and element relationships; and within the constraints of cost, time, size, style, and manufacturing methods.

Both session 1 and 2 are introductory courses, but the content varies slightly between the two sessions. This gives students the opportunity to chose the session that works best for their schedule, or stay for 4 weeks and earn 6 college credits!

Please see below for the 2018 Pre-College program costs. Cost includes tuition & fees, housing & all meals, field trips, and all course materials. Cost does not include travel expenses. Students may wish to bring funds for incidentals, shopping at the Marist Bookstore or the local mall, souvenirs, and any personal items they wish to purchase.