UPDATE: We got photos, plus prices, from the full Love Adam collection for HSN. Check them all out in the slideshow!

Adam Lippes is taking his chic, cool-girl appeal to the masses with a more affordable line for the HSN, named Love Adam. “It’s certainly more casual, " said Lippes, when describing the line. "It’s not a redux of our greatest hits in cheaper fabrics.” The collection will launch in late September, and will feature pieces inspired by his main collection but with a casual twist, like embellished tops, cute printed dresses, and faux fur coats, priced from $55 to $399. We're interested, are you?