About The Conference

The Event Where Data Transforms Marketing

ADVANCE YOUR DATA & MARKETING MASTERY

Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done. That’s why, year after year, &THEN attracts the best and brightest in our industry.

485

Hours of Seminars

4,000+

Connections to Be Made

3

Knowledge Packed Days

7

Unique Content Tracks

Still need to know more? These are the most commonly asked questions.

General Questions

WHEN IS IT?

&THEN begins Sunday, October 7, at 11:00AM and continues through Tuesday, October 9 at 12:30PM. It’s more concentrated – for a better fit with today’s real-time marketers.

WHAT IS IT?

&THEN is the event for data and marketing mastery. It’s a place where ideas take root and business gets done. Our blend of inspirational speakers, curated content, advanced solutions bring together the best and brightest to discover and share ideas, all while connecting on a more personal level. &THEN provides the ideal setting to learn, collaborate and network with other data and marketing masters such as yourself. This year’s experiences include:

The Conference – Uniquely curated innovation event, celebrating the most important influencers and developments driving the data and marketing industry. This year, the event will be held in the exciting city of Las Vegas.

The Experience Zone – If you want to join 100s of solution providers with an opportunity to meet thousands of attendees, then the Experience Zone is for you. Plan to engage with the attendees in a user experience manner. Our attendees want to see new technology and embrace new solutions.

Networking – New CoWork Spaces will give you an opportunity to connect and create a collaborative space for meetups and encounters. A ton of new networking formats!

Get Business Done – This year, there will be an array of networking lounges, and CoWork spaces that allow you to take care of business while learning and networking at the event. Get business done at &THEN!

More experiences to be announced as we get closer to the event date!

WHO IS IT FOR?

&THEN is a place for today’s empirically-driven, creatively-inspired marketers to convene, connect, and find new ways to create demand. You’ll find hundreds of the most advanced solution providers and best practice case studies – all under one roof.

WHO IS SPEAKING?

This year, the seniority of the speakers is impressive so expect the keynote stage and conference to be a place where brand leaders challenge conventions, pave the way forward, and address the hottest and most-pressing questions of the data and marketing industry.

&THEN has curated an incredible lineup of top speakers this year who will leave you feeling inspired, connected and prepared to take action. As we finalize details, the information will be quickly added to our website.

Cancellations

If you must cancel, please submit cancellations in writing to DMA Customer Service Department. Cancellations received before August 18, 2018 will be refunded minus a $200 processing fee. Cancellations received after August 18, 2018 will forfeit their registration fee in its entirety. However, you may transfer your registration to someone else without penalty. No refunds will be issued for any missed sessions or events, including sessions missed due to travel delays or cancellations.

If DMA cancels the event for which you have registered, the registration fee paid will be held on account for a future event or fully refunded if you prefer. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

VENUE & LOCATION

With 4,996 modern and well-appointed rooms and suites provide accommodations for every need. This vibrant resort also features a state-of-the-art, nonsmoking conference center, a spacious casino floor, the Grand Spa, Cristophe Salon and an inviting 6.5-acre pool complex, plus Wet Republic Ultra Pool offering “daylife” where guests can enjoy a pool party atmosphere while listening to celebrity DJ beats.

XREvolution

XRevolution will explore the How, What and Why of mixed reality (VR, AR, 360 video) and what the future holds for customer-facing applications. Launched in 2015, XRevolution is one of the only events dedicated to educating brands on the use of mixed reality for consumers.

VR/AR APP DEVELOPMENT WORKSHOP

Circuit Stream’s Introductory Workshops will introduce participants to the virtual reality or augmented reality app development process using Unity 3D for the most widely used headsets and devices. This workshop is designed for anyone who is looking to incorporate VR and AR into their current work projects, or for the person looking to break into the industry with a strong foundation in Unity and C#.

Convince Your Boss

There’s no substitute for “face time” and networking. The knowledge gained, not only from listening to case studies, best practices and solutions, but from interacting with your peers and colleagues is priceless! Your attendance at &THEN will help you effectively meet and overcome the biggest marketing challenges you are facing today–while you still get real business done! Tell your boss why you and your colleagues need to attend &THEN in Las Vegas.

Latest Trends to Increase Engagement

“&THEN gives me a 360° view of all the very latest and most effective marketing trends and tactics—social, mobile, search, retargeting, email, analytics, cutting-edge mail, creative – everything we need to ignite our customer engagement… how can we not go?”

Learn The Market

“You keep asking us about social this, integrate that. Here’s our opportunity to learn what the market – and our competitors – are doing!”

Networking, Learning & Collaboration

“I’ll be back with so much ammunition – the latest marketing tactics and strategies. I’ll be making you look good in no time. And I’ll be able to get business done while networking, learning and collaborating at &THEN.”

New Ideas For The New Year

“Timing is perfect. Budgets and plans are due soon after for 2019—and I’ll be fresh with new ideas from &THEN to improve the bottom line.”