Lowe, Grey split $25M in AHP business

Published on December 03, 1995.

American Home Products Corp.'s Whitehall-Robins unit moved two ad accounts to Lowe & Partners/SMS and another to Grey Advertising, both New York. Lowe picked up the $10 million Dristan account from McCann-Erickson Worldwide and the $3 million-to-$5 million Clear Blue Easy/Clear Plan Easy account from Young & Rubicam. Grey picked up the $8 million-to-$10 million Preparation H account from McCann. Y&R keeps AHP's Dimetapp and Advil brands in the U.S.