That golden age of Hollywood was really a one-generation business, wasn’t it? Goldwyn, Warner, and those boys built it up and kept it going for a generation, but they had not the faintest interest in research. If they had spent a fraction of their enormous profits on research the big studios might still be operating. If you go to Hollywood even now they still have the same way of lighting a film; it still takes forever to set up a scene.-David Niven, in 1965