Because the Sky Hopper initiative is still at the conceptual stage, video was chosen to bring the innovative device to life. We have been able to do just this with the help of 3D-animation and illuminative graphics.

A series of short, informative videos are being created to support the on-going development of the project, which is in 3 stages:

Concept – design scoping, and operations analysis

Demonstrator – structures, electronics and first flights

Equity Investment – flight proving and operations

The videos will also support a crowd-funding exercise, leading to an Enterprise Investment Scheme.

Directly linked to the highly informative Sky Hopper website, the videos are designed to create interest – even excitement – in this advanced British aerospace project.

This will be achieved through videos that contain very short interviews with key personnel, illustrative imaging of the machine itself from the drawing board to the first flight.

Video Can Enhance

Producing video is an increasingly popular strategy for commerce and industry, as it seeks to increase online presence and capture market share in a crowded and competitive marketplace.

Visually, product launch and concept videos can:

Highlight key product features and benefits

Include screen captures for demonstrations and in-depth analysis

Show the product in real-time through life-like animation (and actuality)

Be optimised for use in IAAS (Infrastructure as a Service), web, and mobile applications

The viewer’s experience is vitally important, as they are giving up time to watch. The risk of poor storytelling is very simple – you’re ignored. A high click-through rate is not enough. If the video draws people in, the all-important completion rate will also be high – success!

From software training sessions and onboarding demos, to showcasing the benefits and features of your automotive, tech, financial service, or entertainment concept…