Ring the Bell

Wrangler has confirmed plans to debut its premium line Blue Bell in a pop-up store in London during fashion week, Sept. 18-22. The store in Lamb’s Conduit Street will open after a kick-off event for approximately four weeks. The street is well known for major fashions, with its traditional tailors and high-end boutiques. During this time, the store will showcase the winter collection of the revitalized line. This will be the first chance the company presents the entire Blue Bell line with its inspiration in the same surroundings.