Toyota Camry Atara R special edition launched

The special edition Toyota Camry Atara R is now on sale in Australia, introducing high-grade features and added value to the locally made mid-sized sedan.

Toyota claims the Camry Atara R gains more than $3000 of performance, safety, styling and comfort enhancements compared with the entry-level Camry Altise on which it’s based. Priced at $31,820, the Atara R costs $1330 more than the Altise, effectively translating to increased value upwards of $1670.

Toyota Australia says it plans to build approximately 2500 limited edition Atara R models at its Altona plant in Victoria.

The Toyota Camry is the top-selling mid-sized car in Australia, claiming a 35.1 per cent share of the sub-$60,000 segment. Camry sales have declined four per cent so far this year, totalling 12,196 to the end of July.