Website Design and branding for a specialty digital camera manufacturer with a Chinese audience

illunis needed clear, modern, compelling branding and marketing materials that would drive them to the “next level” of professionalism as they grew their global audience.

illunis Gigapixel is a designer and manufacturer of industrial high‐resolution, high‐speed megapixel digital cameras for LCD Inspection, Metrology, Security, Surveillance, Traffic, Document Imaging, Aerial Imaging, Scientific, and Medical Applications. The branding stemmed from an existing logo which was unchanged, while we created clean, crisp and technical additional brand elements. The website is built on WordPress, a flexible open source CMS platform, with a custom design for illunis. The site includes an “animated counter” that dynamically displayed impressive company statistics like “71,000,000 pixels and counting!” on the home page. A news and events section keeps visitors updated, and creates a space to position illunis as an industry expert, keeping visitors on the site for a longer period of time and allowing them to connect with the brand on a deeper level. Leveraging a solid foundation, illunis has added numerous products as their product line grows. Future phases may include a “Camera Finder” feature that will allow users to find cameras by specific camera specs.

Because their primary audience is in China, we helped them navigate the special considerations that go into how a website is built and hosted, as well as the outside third parties it can and cannot use, in order to get past China’s firewalls.

In addition to the website, Windmill designed sell sheets and displays to be used by the sales team and at tradeshows. To allow for easy iteration, the sell sheets were delivered as an Adobe InDesign file that illunis’s sales and marketing team can use to modify sell sheets as needed moving forward.