Welsh food and drink in numbers and the Value of “Welshness”

“The Value of Welshness”

In response to retailers looking to consolidate their offering of regional produce in 2016, the Welsh Government commissioned robust consumer research to better understand the “Value of Welshness” to the consumer across the UK. This research has been designed with a robust methodology to provide evidence which delivers a strong case for listing Welsh produce in response to what Wales and GB consumers associate with Welsh food and drinks.