This year’s TED conference showcased a number of thought-provoking talks, but if you weren’t able to spend the $8,500 for the standard pass to get in (most of which is tax-deductible), many have been made available online.

In honor of Groundhog Day, we thought we’d take a look at how companies are using lesser-known holidays to market their products. While in the past we were satisfied with celebrating only a handful of holidays every year, the calendar is now filled with 365 plus reasons to revel and rejoice. Here are a few of our favorites (Source: daysoftheyear.com).

There is no getting around fact that retirement communities across the US are a rapidly growing market segment…and Lancaster County is no exception. The oldest of the baby boomers turns 71 this year with the youngest clocking in at 53.

Much can be learned from 2016 when it comes to marketing. Our president-elect threw the rulebook away when it came to running a conventional campaign. As the chief stakeholder of one of the most recognized brands in the world, Donald Trump proved that marketing plays a tremendous role in winning an election.

Non-profit marketing can often be a double-edged sword. On one side, you need awareness to reach your target audience and promote your programs and services. On the flip side, you have the development component, which is critical to helping your organization fulfill its vision and mission.