“We’re going to try different things..I’m not saying everything we do is a home run. “I always tell people if they say, ‘Oh, there’s a Web division, there’s a mobile division.’ I’m like, ‘No. There’s one division’,..”That division is called Zynga.” [David Ko tells the Wall Street Journal.]

The recent actions undertaken by Zynga such as having chief mobile officer David Ko reporting to CEO Pincus are just papering over the big issue: when you are a web native company and web-based metrics define your decisions and business model, it is hard to think of mobile. Mobile is an entirely different user behavior. Good news: Pincus knows that and unlike others, is not in denial about his company’s mobile challenge.