Now Amazon shoppers can impulse buy via Twitter

Amazon customers are now able to add items to their shopping basket via Twitter.

The online retailer has launched Amazon Basket. Whenever a tweet includes a link to a product available on its website, the user can reply with the #AmazonBasket hashtag for it to be stored automatically.

‘No more switching apps, passwords or trying to remember items you have seen. Save it to your cart and check it out later when it’s more convenient for you.’

The move is the latest in a series of new projects by the US company.

It recently introduced a grocery service that allows shoppers to purchase bulk items of food and have them delivered by the site.

Amazon has also launched a TV streaming set-top box, in an attempt to compete with the likes of Apple and Google. This enables users to send videos to a TV via their smartphones. Amazon Fire TV can also be used as a games console.

The company is also experimenting with drones to deliver parcels to customers.

Twitter has more than 15million active users in Britain and the social network is making an effort to expand its user base.

It recently announced disappointing financial results for the first quarter, with a net loss of £78million. Investor confidence was shaken after the site signed up fewer new users than it hoped for.

CRT Capital analyst Neil Doshi said: ‘This is an example of the constant innovation both Amazon and Twitter are using to push social shopping forward.

‘However, I don’t think it’s going to be a huge needle mover for either company.’