AlleyOop

Healthy beverages

New beverage line aimed at 10- to 24-year-olds

Founded by an ophthalmologist to address childhood obesity and diabetes, AlleyOop is a better-for-you hydration drink designed for active youth, teens and young adults 10 to 24 years old. Citrus Grind was the first brand flavor, featuring 40 calories, 10 grams of sugar, calcium, vitamin D, multiple B vitamins, all-natural flavors and no preservatives or caffeine per 16-ounce serving. The brand followed that with Fruit Punch and Strawberry Mango flavors. Each bottle sells at retail for approximately $1.99.