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ESPN Digital Reaches Record 81 Million Users in June

BRISTOL, CONN.—A nexus of sporting events drove record-breaking traffic for ESPN’s digital distribution channels, the sports franchise said. Coverage of the 2014
FIFA World Cup, NBA Finals, NBA Draft, U.S. Open, Wimbledon, and MLB’s
regular season came together in June to give ESPN 80.7 million unique users across
computers, smartphones and tablets. The total makes for ESPN’s biggest month and an increase of 56 percent from a year ago, the network said.

Of the total, 58.7
million unique users accessed ESPN content on mobile devices, setting a
category record for mobile reach in June, and marking the fourth
consecutive month that ESPN has established a new category high on that
platform. In addition, fans spent 7.4 billion minutes using ESPN
digital properties, a category record for the month of June and up 62
percent from a year ago. According to comScore, ESPN accounted for 35.2 percent of all sports
category usage on digital platforms, more than the Nos. 2, 3, 4 and 5
properties combined (Yahoo! Sports-NBC Sports Network had 10.5 percent,
MLB 8.5 percent, Bleacher Report-Turner Sports Network 8.3 percent, and
Sporting News/Perform Sports 7.2 percent.)

Figures from comScore indicated June
also was the 10th consecutive month that more unique users visited ESPN
on smartphones and tablets than on desktop and laptop computers (37.2
million uniques with 3.2 billion minutes of usage.) Seventy-three percent of ESPN’s
total users accessed content on mobile devices, which generated 4.2
billion minutes of usage, a sports category record. Among males 18 to 49,
ESPN was the eighth most-used digital property in the U.S. during the
month.

Additional results from ESPN Research & Analytics indicated that14.7
million unique devices streamed WatchESPN and ESPN3 content in June,
setting a new monthly record and nearly doubling the previous high (June
2010, 7.8 million unique devices). Viewers spent 2.8 billion million
minutes with WatchESPN and ESPN3 programming across all platforms, also
establishing a new high (June 2012, 1.1 billion minutes) and up 254
percent from June 2013. Fans watched 472.7
million ESPN digital video clips in June, an all-time high and up 65
percent from a year ago. 80.9 million video clip starts came from
mobile phones, also a record, and up 123 percent from a year ago. 68
percent of all clips were viewed on computers, 25 percent on phones and
tablets, and 7 percent on connected TVs.

ESPN
networks and ABC sports television content generated 75 million tweets
in June, accounting for more than two-thirds of all TV-related activity
during the month. ESPN itself was the most-social TV network (broadcast
or cable) in June, with 4.7 million unique authors sending 37 million
tweets about ESPN programming.