Over the past couple of years Nabler has been involved in many implementation projects with various tools such as Google Analytics, Omniture SiteCatalyst (Adobe Analytics), Webtrends, and Mixpanel. We have also conducted numerous audits of existing implementations and provided recommendations on how to enhance the tracking
so that it aligns with the needs of the different business teams. Based on our experience of working on such projects we have now standardized a process in which implementation projects starts with a KPI Discovery Workshop.