But my delight in this post was more than just someone taking a phone picture of what he saw as sexist and writing about it. It's small things like this - taking initiative when you see something as offensive - and DOING something about it. One post on the internet isn't going to change the world or even shake the boots of a popular steak sauce company, but it does rattle chains. And it inspires us to do some form of daily resistance, however small, when we perceive something as sexist, or racist, or classist, or just plain wrong.

It's the collective action of our daily resistance and the power we hold to access media that will change the landscape of mainstream marketing and its irresponsible advertisements.

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