email guide

If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology.
This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.

If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite?
It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology.
This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including:
Understanding the next generation of email marketing technology
Determining when it’s time for a change
Prioritizing value with a proof of concept
Approaching the ESP selection process
Securing buy-in for the change
Building a successful retail marketing program around your new ESP
Creating a foundation for long term success

Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.

Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.

The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process.
If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company.
Learn more about Order Processing Automation — download the guidebook today!

The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process.
If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company.
Learn more about Order Processing Automation — download the guidebook today!

"Financial services institutions are high-value targets for cyberattacks because of the capital they control, the personal information on customers they maintain, and the fear an attack on a bank generates in the public.
Phishing attacks on FSIs have risen steadily, especially employee credential theft - because once an employee’s credentials are stolen, cyberattackers can access customer information, employee data, even finances.
While legacy security solutions claim to block up to 99.9 percent of cyberattacks, all it takes is one employee or contractor to open an email from an unknown source, download a file from a compromised website, or in any other way fall victim to a cyberattack.
So, it’s time for a new approach: Isolation, also known as, remote browsing.
Download this Financial Services Best Practices Guide to Isolation to learn how to best eliminate phishing attacks and web malware.
"

Unmanaged employee use of email and the web can subject any organization to costly risks including litigation, regulatory investigations and public embarrassment. Download this guide and learn how to deploy clearly written Acceptable Usage Policies (AUPs) for email and web usage, supported by employee training and enforced by proven technology solutions.

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter.
This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.

For free trials, please choose the appropriate trial package below and complete the registration. You will receive an email guide on how to set up and manage your trial. Product support is available for the duration of your trial. Please visit our Support section if you have any questions.

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results.
Get the guide now to learn how you can:
• Prioritize mobile email in your marketing strategy
• Improve customer relationships with contextual emails
• Self-assess your email marketing maturity

The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.

To help retention-focused retailers modernize the RFP approach, our team of retention marketing experts have identified four core areas where the email RFP must be overhauled, and included the new, modern questions to use in your own RFP.

In the past 20 years, email marketing has changed
more than any other form of direct marketing. But the
Request for Proposal process that marketers use to
select email service providers has not evolved at the
same pace. In this guide, you’ll learn how to update
your RFP process to increase subscription conversion,
advertising revenue, and content recirculation.

You don’t get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high — you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers.
This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.

Enterprises are adopting Microsoft Office 365 in greater numbers. As part of deploying Office 365, IT teams are re-evaluating how they secure mobile access to email and apps as the data moves into the cloud. This guide provides a comparison between the free solutions offered by Microsoft and Okta for mobility management of Office 365 apps and data. Read this eGuide to learn more about the differences between Microsoft MDM and Okta Mobility Management for Office 365.

From email to Dropbox and FTP, the file transfer process in most organizations is fraught with risk and simply does not meet most organizations’ corporate governance requirements. The result is that the status quo of file transfer in most organizations can be considered UFT—or Unmanaged File Transfer.
What is needed to overcome the problem, therefore, is Managed File Transfer (MFT)—a solution that will enable complete control over content, its lifecycle, access rights to that information, the maintenance of an audit trail, and disposition of data according to corporate governance requirements.
This white paper, sponsored by Attachmate and based on a survey conducted by Osterman Research, describes current file transfer practices and the extent of risk that organizations face by not managing file transfer properly. It also explains the benefits of MFT, provides guidelines for evaluating file transfer vendors, and describes FileXpress®, Attachmate’s MFT solution.