A post shared by Kendall (@kendalljenner) on May 25, 2015 at 3:51pm PDT

And if you want to know exactly how she beat her sister and brother-in-law, there is actually a SCIENTIFIC EXPLANATION for it. Not kidding.

Apparently, photos that prominently feature people’s faces get way more attention than those that don’t, so vain ladies and gentleman of Instagram, stop showing us your tits and biceps, because we like your face more.

Believe it or not, said scientific explanation continues into many more laid out points, but I won’t go into them, because I’m already pretty depressed after writing this.