Get yourself connected, says former Coca-Cola CEO

"Connected capitalism" is the key to sustainable-business success, says Neville Isdell, former chairman and CEO of Coca-Cola. By connecting their businesses' bottom line with a social conscience, Isdell says, companies can make money and still be a force for good in the world. Executives from companies such as GE, SunTrust Banks and UPS have already signed up in support of Isdell's campaign.