As consumers are becoming more and more reliant on their mobile devices, they’re expecting to get exactly what they want, in the moment, demanding brands to deliver.

Since retail is mainly a consumer-centric business, retailers cannot choose how their customers want to buy from them. This shift in the consumer mindset has resulted in making mobile the single most important channel for retailers to focus on.

Brands have come to realize that although mobile web helps them drastically improve brand reach but mobile apps help them convert!

That brings us to our next reason,

Part 2: ‘Brands Achieve Higher Conversions With Apps’

To put it simply, app conversions are unmatched.

Brands are betting high on mobile apps because their conversions are higher than mobile web and desktops.