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As we have shared on this blog over the past months, we are working hard on rolling out the nutrition and ingredient information on our beer labels across Europe. I would like to share with you a recent example: the Oktoberfest.

Have you ever wondered about the various ways in which beer touches our lives? From medieval cellars to modern political chambers, beer has been with us for millennia, sometimes used as a natural source of nutrition and sometimes as an effective political tool. Because there is so much in beer to discover, we launched The World Of Beer.

The Brewers of Europe have recently published the European Beer Pledge Report, in which they released a study undertaken by GfK. The study analyses consumers’ demand and interest in receiving the same ingredient and nutritional information for all alcoholic beverages through the different sources as currently provided on all other food and drink products.

Last Friday, we celebrated Global Be(er) Responsible Day (GBRD), a global beer industry-wide initiative that brings people together to raise awareness about the importance of making smart drinking choices. We would like to take this day as an opportunity to share with you our progress on achieving our Global Smart Drinking Goals, which we launched last year.

As part of our Global Smart Drinking Goals, we launch today the City Pilot project in our European Zone. The city that has been selected is Leuven, the leading university city in Belgium and home of both our Stella Artois brewery and of AB InBev’s global headquarters. Together with our external partners, we presented the ambitious plan to reduce the harmful use of alcohol in the city by 10% by 2020.

On World Environment Day, we celebrated how bringing people together allows us to have a greater impact on the environment and in the communities where we live and work. We don’t only protect natural resources, but also defend the places where our consumers can enjoy their favorite brands. With this spirit, for the third year in a row, Corona commits to improve beach accessibility and increase environmental protection of beach areas with Corona Save the Beach in Europe.

On World Environment Day – and every day – our colleagues celebrate how bringing people together allows us to have a greater impact on the environment and in the communities where we live and work. We are committed to “brewing beer the Better World way” – embedding sustainability and social responsibility throughout our entire value chain – from seed to sip.

Last month, we launched our 2015 Global Citizenship Report, which showcases our Better World achievements, shares lessons learned and points to our aspirations for the future. The theme of our 2015 Global Citizenship Report is “Growing Together For a Better World,” showing how hard work, learning and ambition become more impactful when we tackle sustainability issues together.

Every year since the International Labour Organization launched the “World Day of Safety and Health at work” back in 2003, governments, employers and employees around the world join forces to promote safety and health at work. For us at AB InBev, this commitment applies to a multiplicity of different environments, from our offices to our breweries as well as on the road.

Today, our European President Stuart MacFarlane spoke at the High-Level Conference on “Europe as an Investment Destination”. The event was convened by the European Commission in the context of the implementation of the European Fund for Strategic Investments, a 315 billion Euros initiative launched by the President of the European Commission Jean-Claude Juncker, to stir growth and competitiveness in the EU.