When it comes to non-video visual content – photos, drawings, charts, infographics – the numbers are quite revealing and go past the old adage “a picture is worth a thousand words”. (And if you need help finding free images, here are 4 sites for copyright and royalty-free images!)

Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)

Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Buzzsumo, 2015)

71% of online marketers use visual assets in their social media marketing. (Social Media Examiner, 2015)

Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. (Xerox, 2014) Research has shown that when people hear information, they are likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (LifeLearn, 2015)

Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)

PublishThis Content Marketing Specialist - Here to bring you the best news from around the web pertaining to Social Media, Content Marketing, and Publishing Technologies. Over 25 years experience in online publishing including online communities, social media, editorial workflows, and content strategies.