Almay Shadow Softies Eyeshadow Collection

Almay Shadow Softies is a new collection of eyeshadows that have recently launched at Harmons and Bed, Bath, and Beyond. I was so excited to see these as I really love cream shadows and Shadow Softies look like a rather delightful whipped texture! Plus they were a mere $3.99 each!

Take a look!

Almay Shadow Softies look like a whipped shadow formula that promise a lightweight, crease-free texture but they are a powder. They are available in six matte shades and six metallic ones.

I snatched up a bunch of these when I saw them at Bed, Bath, and Beyond recently because they looked rather delightful Each pot is 0.07 oz in size so they look small but they are actually quite large!

Hey Sista! I saw these at Harmon’s and thankfully the display had a tester. The seal was still on it but when I opened it, I was surprised that these aren’t a cream, or something like the Maybelline Color Tattoos. They are powder shadows, and judging by the one I swatched, crappy too (not surprised because Almay eyeshadows suck). Where in this formula is is whipped — or does Almay think they’ve got us whipped with another crappy release?

Like I said, I was so glad there was a sealed tester tethered to the display. It was Lilac, a color I def would have bought, but as I was expecting a cream or whipped shadow, I was disappointed to start. Then I swatched the thing on my arm…nothing but a light, sheer dusting of lilacy powder. Right back it went.

So then I went back to the office and instead indulged — with the 20% off special — at Beauty.com!

Thanks for the heads up Muse. I found them at my BB & Beyond and the display was still full. I was tempted to grab one of each like you but I refrained. I also used the tester with the lilac color and wasn’t impressed but my hand doesn’t wear UD primer which may make a difference. I picked up the 160 Midnight Sky because it looked so decadent. I hope with some primer I can get a good color pay off. No idea what to put with it but I like the blue and they don’t have anything that rich in any of their other intense eye collections.

I hate to be a downer, but Revlon owns Almay, and both companies have awful eyeshadows. :/ I don’t understand how their eyeshadows in the 80’s and 90’s were so much better. It’s 2013, just give us a good pigmented shadow already!

This packaging for some reason reminds me of shadows from the late 60s/early 70s – like Yardley ish.

That being said, yeah, Revlon’s and Almay’s shadows were MUCH better back in the day. Lots of pigment, went on super smooth, awesome in general. The only ones I like now are the Illuminance and that’s because I wear them knowing the ultimate result will just be a casual “glow” not an eyeshadow that actually stays on.