H&S Ventures provides management services for the Anaheim Ducks hockey team and its home-ice venue—the Honda Center. This popular indoor arena hosts scores of events and concerts, and H&S oversees everything from ticket sales to marketing and finance.
H&S’s performance is measured by attendance, big-name bookings and how much fans spend on merchandise and concessions. Digital innovation plays a crucial role in creating a thrilling live experience that raises fans’ satisfaction and their average “spend.”

Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.

Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.

In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.

It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.
What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.

Baseball has always collected in-game data.
However, until recently, fans didn’t have easy
access to the various statistics that coaches
used for key decisions important for the
development of the players and success on
the baseball field.
It’s not unlike how traditional business
intelligence is delivered. Data and reports are
set aside for a few experts who determine
what is important for you.
Today, baseball statistics are widely available
during broadcasts on TV, PCs and mobile
devices. Basic data displays like inning and
score are enhanced with metrics meaningful
to students of the game, such as pitch speed,
strikeout percentages and hit zones. It’s a good
example of vital information being delivered in
real-time, on demand and in context.

After developing the blockbuster video games Wing Commander and Freelancer, Chris Roberts spent 10 years in Hollywood making movies. In 2012, Roberts founded Cloud Imperium Games (CIG) and launched development of Star Citizen using crowd funding from fans eager to participate in shaping the new game. To facilitate Roberts' disruptive model for video game development, CIG needed ultra high-speed Internet connectivity. Read this case study to learn how CIG leverages blazing Internet speeds and capacity to engage players directly in creating the movie-quality gaming world of Star Citizen.

HVAC concerns in an industrial facility like a warehouse or manufacturing plant can be complicated. Not only are these spaces usually larger than traditional commercial areas, but they often have equipment or products that need to maintain a specific temperature. MacroAir’s large industrial ceiling fans provide optimal airflow for industrial facilities and are an affordable alternative to HVAC systems.
MacroAir’s big industrial fans deliver a cooling effect for occupants, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir’s big ceiling fans provide an efficient airflow solution and a sustainable alternative to relying on HVAC alone to cool large spaces.

Large industrial facilities such as warehouses and manufacturing plants present a huge operational challenge because of their size. With extremely tall ceilings and a lot of square footage to cool or heat, keeping occupants comfortable is difficult. The solution: MacroAir big industrial ceiling fans. MacroAir large industrial fans create a more comfortable climate and reduce energy costs for large industrial facilities.
MacroAir invented the large industrial ceiling fan in 1998 to deliver a cost-effective climate control solution by generating large amounts of airflow. MacroAir’s big industrial fans produce a cooling effect, help control the effects of humidity, and can also help conserve heat in colder months by pushing warm air that is trapped at the ceiling toward the walls and down to the floor at occupant level.
MacroAir big industrial ceiling fans create an environment where employee’s feel comfortable, which results in increased productivity and improved industrial operations.

During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand
should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.

Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.

With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.

The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?

During the busy holiday season, it takes exceptional marketing to
stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed.
If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.

Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down.
Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.

Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?