Differentiate Your Brand

You’re in a competitive industry. Some of your competitors are afraid to stand out, while others are trying to be everything to everyone. If you ask them, they all want to be different. But at the end of the day, your customers step back and see a field of brown buffalo. This causes the dreaded “customer confusion”. It also creates opportunity for you to be the white buffalo that attracts new customers, retains loyal customers, and establishes the single idea you always wanted at the forefront of all customers’ minds. All you have to do is differentiate your brand. Do you want to stand out from the herd?

Differentiate Your Marketing

Your customers have the most product choices. And since we do business in a connected world, those choices are growing daily. That means one thing. Your customers are exposed to the most marketing. Picture the field of brown buffalo, again. Now imagine the brown buffalo growing in number, changing positions, migrating and evolving. You need to communicate your difference and differentiate your communication, because marketing is what wins customers. White buffalo can’t over communicate their difference. They can only expose the lack of differentness amongst the brown buffalo. Do you want to stand out from the herd?

Differentiate Your Everything

Your competitors are trying to differentiate. We see and hear it everyday. “Highest Quality.” “Best Value.” “Most Innovative.” Did you yawn? We did. Several competitors within your industry think they’re different but they’re saying the same thing, while others understand differentiation but fail to execute because they don’t believe they’re different. Sound familiar? Brown buffalo cannot change the color of their fur to white, nor can your competition harness what makes your business different. Opportunity is calling. You can differentiate, and that’s why you’re here today. Differentiation is a process. One can not differentiate overnight. So let’s get started. It starts with the birth of your white buffalo calf, the growth to a mature white buffalo, and the strengthening to an alpha white buffalo — the leader of the pack. Stand out from the herd. Covet your white buffalo.

Differentiation Programs

White Buffalo Calf

Your White Buffalo is born.

New to differentiation? The number of companies that are differentiating themselves in your marketplace is few and far between. Start your brand’s journey with one of the select few differentiation firms in the world. The world is your oyster.

Starting at $2,000/mo

Launch the differentiation of your everything with a team of consultants committed to your business. When you work with us, we say “No” to your competition.

White Buffalo

Your White Buffalo is nurtured.

Marketing has become an enigma in your marketplace. It’s not exciting anymore. Copycats continue to follow. The results aren’t transparent. Let’s rattle the cage with differentiation and bring you out in the open where you belong.

Starting at $4,000/mo

If you started with White Buffalo Calf, our analysts will help you grow rapidly. If you’re already standing out but you’re corralled with the competition, our analysts will break you out.

Alpha White Buffalo

Your White Buffalo is leading.

What’s the goal of business? You’re right, profit maximization and long term survival. But, how do you plan to consistently increase market demand without differentiation? Apple called it the Halo Effect. You’ll call it the White Buffalo Effect.

Starting at $6,000/mo

You’re a White Buffalo, and now you’re ready to challenge the leaders of the pack. Our team will help you look beyond the now and into the future, advancing your position without ever looking back.

Midsize businesses spend 7 – 8% of revenue on marketing and advertising. Startups and small businesses spend 2 – 3 % of revenue on marketing and advertising. Large brands in a competitive industry spend about 20% of revenue on marketing and advertising. *CMO.com

Where are you? Where are your competitors?

Get your business to stand out from the herd, let’s talk today!

Who’s White Buffalo Creative?

White Buffalo Creative is a differentiation firm. Not a marketing firm. Not an advertising agency. We can do either but we do everything better. You’re thinking, “How do I differentiate our brand, our marketing… our everything?” The proof is in the prairie. You have to stand back from the herd before you can stand out. That’s where we come in. Your white buffalo is born from an innovative competitive analysis of your brand, marketing and everything else. If this doesn’t sound familiar, it shouldn’t. We’re one of a few differentiation firms in the world. Why is this important to you? Well, what is the goal of business?