THE partnership comes at a great time for both parties, where both can work together to offer the visitors to the Arena the best experience possible.

The knowledge around sports, exercise, nutrition and healthy living along with the superb selection of products that USN have to offer combined with the super facilities available at Bolton Arena, means that all visitors to the venue can get the full sporting experience, right through from preparation, to participation and hopefully, celebration.

USN will be working alongside Bolton Arena and its staff to carry out the following activities and support:

* Providing nutritional support and education on relevant products to assist teams and coaching with all aspects of sports nutrition, with the aim of improving performance and getting the most out of participation.

* Running promotion/sampling days, organising classes, workshops, training sessions, meetings and events for people from all over the UK to attend.

* The fantastic range of USN energy drinks will be available through the Arena cafe, vending machines and sports shops for sports participants and visitors to enjoy.

* Exclusive USN and Bolton Arena incentives/giveaways will be run on a regular basis to offer customers and users of the venue a little something extra.

Commercial manager, Gwyn Hughes, says: “We are delighted to have USN as our first ever title sponsor. As one of the foremost sports nutrition brands in the world, they are a fantastic fit with Bolton Arena. The relationship allows us to extend our range of services and offer a better customer experience for all of our customers, from those using the Arena for recreation, fitness and fun to those developing into elite sportspeople. It will also allow us to continue to invest in our facilities and our community sports programmes.”

USN managing director, Jason Oakley, says: “Both USN and Bolton Arena hope to be able to offer all current and future users of the venue a great experience, whether they are participating or watching competitive sports. Sporting stars will undoubtedly be produced at the USN Bolton Arena over the coming years and the relationship between USN and the venue will enable these stars, along with all other Arena customers to take part, have fun and keep fit in a great environment.”

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