Quick answers from stakeholders: What do you expect from Misum?

Three questions to Per Bolund, Minister for Financial Markets and Consumer Affairs, Deputy Minister for Finance.

Published in March 2016

What do you expect from Misum?I expect Misum to help shift society towards a fossil free and resource efficient future by increasing our knowledge on sustainable development. By providing new competences in sustainability we strengthen the competitiveness of both Sweden and the Stockholm School of Economics.

How do you define a sustainable market?To me a sustainable market provides room for the economy to grow without infringing on the welfare of future generations.

What are the most critical research topics within the field of sustainability?Research focusing on new business models to make sustainability more profitable for companies. There is also a lot to be done with regard to developing systems to compare and assess businesses’ level of ambition within sustainability.