Category: Blog

The article from the BBC news website said that children under 13 were to be banned from accessing the internet. New government legislation would come into force at noon preventing children from accessing all online content on any device. Credible academic sources were quoted describing the impact of internet addiction on developing minds; from sleep deprivation to poor Read More

If you’re serious about growing your business, you need to reach out to your ideal clients, and the best way of doing that is through digital marketing. Whether you’re just starting out selling products from your kitchen table, or you’re a multi-national corporation shooting promotional videos in exotic locations, we are all effectively at different Read More

Alison Read Digital Content? So, exactly what is digital content? At its most basic form, it’s simply information that exists in a digital format. For example, when you browse a news website rather than read a newspaper you’re accessing digital content. When you send an email rather than writing a letter you’re doing so digitally. Traditionally, Read More

Be like the lily and open yourself to the opportunities that arise. A literal one this week, but I like it. The story behind the shot The landscape of the west coast of Scotland is very different to that of the east coast. White sand beaches, rocky coves of heavy black granite and the Read More

My January newsletter is live! In it, I talk about travels with my fitbit, the paradox of choice and social media done well. Below is a simplified version. Click here to view the full version of January’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Hello, and let me be one Read More

One of the regular tasks for today’s small business owner is social media, and one of the truths of social media is that you’ll get a lot more engagement if you have an image attached to your post. You could just pop up a photo and add the text in the post, but a more Read More

A belated Happy New Year! The kids are back in school, the sun is shining, there are humpback whales swimming about in the sea outside and all is well with the world! Happy 2017 indeed! The story behind the shot This image of Buddhist prayer flags is taken from a larger photo, shown below. It Read More

My December newsletter is live! Below is a simplified version. Click here to view the full version of December’s newsletter. If you’ve not yet subscribed, you can find the sign-up form here. Merry Christmas, dear friend! You’ve been sent this email because you’ve opted in through my website, or because we’ve worked together over the Read More

There are many ways you can engage with your clients. Sitting down on a large rock with them is just one. For most of us however, as much as we’d like to, there’s simply not enough time to meet every potential client personally, and besides, rocks tend to get a bit uncomfortable after a while. Read More

I have had two clients recently who’ve physically recoiled when I’ve mentioned the ‘n’ word. Yes, that one – newsletters. Why? What’s not to love about giving a company your email address and then getting daily missives with the latest ‘Unmissable Offer!’ ‘20% Off – One Day Only!’ ‘Buy Now!’ etc, etc. We’ve all done it, Read More