Having spent a long time in marketing and strategy, I’ve been often frustrated by the emphasis on “spin”â€”making things look better than they are. It’s a temporary way to make people feel better, but it doesn’t work as a sustainable strategy for marketing and sales. This site on Squidoo is dedicated to thinking about thisRead more about Marketing with Integrity[…]

I wrote a while ago about Web 2.0, and the connections between people that it enables. I still think that’s perhaps the most important social impact of Web 2.0, and the real difference from a user standpoint. But there’s another angle, which is the development side. When I moved beyond static web pages I learnedRead more about More about Web 2.0[…]

At www.notesfromtheroad.com (he got the URL before me!) you will find a great site that’s described thus: Notes from the Road is a project in experimental travel writing – it is about subjective travel; the kind of real world of random things and real people. The author is Erik Gauger, and I’m impressed with hisRead more about Another “Notes from the Road”[…]

There are lots of definitions, but I think the most useful aspect of Web 2.0 is the way these technologies connect individuals. I saw a statistic the other day suggesting that 60% of online news content is now published by individuals, rather than networks and portals. That’s a huge change. Web 2.0 is based onRead more about What is Web 2.0 really?[…]

I had the chance to attend a panel discussion in London this week – at the Serpentine Gallery, in the inflatable bubble building. The topic was Web 2.0 – the set of techniques upon which this site is based. The meeting was sponsored by Banner – a UK agency that’s part of the WPP group.Read more about Web 2.0 – Inside the Bubble[…]