328: DSRs who don’t listen… drives Alabama restaurant owner crazy!

Charlotte Hussey, owner of Julia's Restaurant in Troy, Alabama, says DSR Chris Moore of Merchants Foodservice (and July's AFDR Hall of Fame winner) understands the importance of listening. That's the key for working with this operator whose business is booming regardless of the economy. She also shares with DSR Live! why cooking from scratch, Tyson chicken and a trusting DSR relationship are the ingredients for success.

Sara Lee Foodservice is now an AFDR Platinum Partner!

Sara Lee Foodservice has expanded its commitment to DSRs by becoming AFDR's newest Platinum Level Partner. As part of its initiative, Sara Lee is rolling out exciting new DSR training and rewards programs in the near future... so stay tuned!

Peek inside Upper Crust's sample box

As we all know, providing samples to customers is the key to winning a sale. Upper Crust Enterprises, the Japanese Panko bread crumbs maker, let us peek inside their sample kit. Not only does Upper Crust readily provide DSRs with samples... but they even include a competitor sample so you have a ready-made product-cutting! View video