The Inside Scoop on Icecream Girl's Daring Designer Vashtie Cola

Her sweet collection is filled with tomboy-chic silhouettes and an extra serving of cool on top.

It's a hot day in New York City, and designer Vashtie Kola is stopping traffic as she poses for her Teen Vogue shoot. "Do you know who that is?" whispers one fashion student excitedly while another shyly asks to snap a photo. But the designer takes it all in stride. This is the same Vashtie who has directed a music video for Justin Bieber ("One Time," in 2009) and in 2010 became the first woman ever to guest-design a Nike Air Jordan, after all. Let's just say she's no stranger to the spotlight.

Although she's worn many hats, from DJ to photographer, Vashtie's current focus is on her role as creative director for Icecream Girl, the new line from Pharrell Williams's clothing empire, which includes streetwear favorite Billionaire Boys Club. "I always wanted to have a brand that spoke to someone like me," Vashtie says. "A tomboy that balances a world of opposites: masculine and feminine, hip-hop and rock, uptown and downtown."

So when she was tapped to design this line, Vashtie took it as an opportunity to create something that was just that. "My inspiration for this collection was nineties nostalgia and the classic theme of girl power," she says. "It evokes the spirit of girls today: fun, sassy, cool, bold, active, entrepreneurial, and creative."

Of course, she had the heritage of a major brand to guide her designs. "It is amazing to work with a label like Billionaire Boys Club, since they bridge so many worlds through fashion," Vashtie says. But it's her own style that really shows through in the collection, which includes slouchy sequined basketball shorts and graphic print tees. "I like to design things that I want to wear," she says. Superfans, take note: This is your chance to snag a piece of Vashtie's signature look.