Z

Zest

Zest is one of the character strengths listed in the VIA (Values in Action) Inventory of Strengths created by Drs Martin Seligman and Chris Peterson. Zest is about approaching life with vitality and feeling alive.

If your team members actively endeavour to embrace zest and convey positivity, it will make a strong impression on your target market.

Zombie

Their faces and behaviour show no feeling, enthusiasm, or interest in what is going on at the show. An exhibition zombie is the worst kind of person to have on your stand.