British Airways case studies: we currently have 4.

Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. For their 2012 Olympic campaign British Airways highlighted the importance of the "home advantage" to athletes when they compete and encouraging Brits to stay home during the games in order to support them as much as possible and provide "the greatest home advantage we can give them".

British Airways launched a new mobile service that could provide passengers with up to the minute the information about their flights. Passengers enter their mobile numbers via ba.com. Up-to-the-minute SMS alerts are sent if their flight is going to be delayed or is cancelled. Messages are sent in a number of languages. The service integrates with BA’s existing information system.

Through the BA.com website customers could enter their mobile numbers to receive up-to-the minute flight and contact information. During disruption caused by terrorist activity in August 2006 over 20,000 SMS messages were sent to BA passengers and cabin crew in 87 countries over a four-day period, which was 18 times more traffic than the previous highest. This campaign combined direct response mechanics of search with the awareness building properties of graphical formats.

A specially developed site to promote the customer benefits of the partnership between Avis and British Airways. The site recognised returning visitors automatically, delivering tailored offers and benefits based upon the user's Executive Club membership status. Taglab Publisher was used to control when offers were presented, and to whom. Taglab developed a microsite with “remember me” cookie functionality, that stores which tier of the Executive Club each passenger belongs to.