Supplemental Materials

What is included with this book?

The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

Table of Contents

UNIT 1 LAYING COMMUNICATION FOUNDATIONS

1

(30)

Building Your Career Success With Communication Skills

2

(29)

The Importance of Communication Skills to Your Career

2

(6)

Examining the Communication Process

8

(1)

Developing Better Listening Skills

9

(3)

Improving Your Nonverbal Communication Skills

12

(3)

Understanding How Culture Affects Communication

15

(3)

Capitalizing on Workforce Diversity

18

(3)

Summing Up and Looking Forward

21

(1)

Critical Thinking

21

(1)

Chapter Review

21

(2)

Expand Your Learning With These Bonus Resources!

23

(1)

Info Trac College Edition

23

(1)

Activities and Cases

23

(3)

Video Resources

26

(1)

Career Success Starts With Communication Foundations

27

(1)

Erasing Stereotypes: Zubi Advertising

27

(1)

Grammar/Mechanics Checkup

27

(1)

Grammar/Mechanics Challenge

28

(1)

Communication Workshop: Technology

Using Job Boards to Learn About Employment Possibilities in Your Field