From the first (pre-album release) performance, it was clear that The Saturdays had struck gold with this pop gem - so it was very frustrating for most fans that the label hadn't chosen this song to be the first single from 'Headlines'.

After the 'Higher' video debuted, success was almost instantaneous - just a week later, the album version of the song was on the cusp of the Top 20, having climbed to #22. Then it got stuck, hanging around 22-25 area of the chart for an agonising six whole weeks! The reason? Fascination seemingly hadn't anticipated the immediate demand for this release. The CD single / Flo Rida version weren't available until 6 weeks after the initial video premiere. This lack of availability severely damaged The Saturdays' chances of achieving a deserved good peak - in the end, 'Higher' peaked at #10, only 58 sales ahead of the #11. Pop injustice!

While this single remains their third lowest charting, it's actually their third best selling single, with healthy overall sales of over 300,000 copies. Shame about the artwork though.

The lead single from 'On Your Radar' was released "On Air/On Sale" - in this case, 3 days after the music video premiere, 2 days after the radio premiere, and 1 day after its first television performance. It got off to a very good start, racing up the iTunes chart and achieving a midweek position of #5. Despite falling to #8 by Sunday, this was still an excellent result.

Did the girls continue plugging away to ensure the single continued to be successful? Heck no, they went on holiday. The single languished without further support, falling 8-21-33 on the charts. When the full release came 5 weeks later, with a little more promo, 'Notorious' limped back up the charts to #18. After Nicola Roberts' debut single bombed with an 'On Air/On Sale' release, Universal promptly abandoned the strategy altogether, going back to the more traditional "6 to 8 week build up".