Conferencing Industry News Article

[November 14, 2012]

--(Business Wire)--

Beyond the Arc, Inc.:

What:

In today's fiercely competitive business market, many financial
institutions are struggling to find a way to improve their value to
customers without sacrificing their own internal business goals. As
the use of social media for customer interaction continues to spread
throughout the industry, financial institutions have a golden
opportunity to leverage big data and predictive analytics to take
the guesswork out of multi-channel marketing. Using sophisticated
targeted profiles, financial institutions can optimize communication
strategies across multiple communication channels to ensure they are
marketing to the right people with the right offers at the right
time.

Beyond
the Arc, Inc., a customer experience consulting and analytics
firm, is hosting a free webinar, Increase Customer Acquisition
and Cross-sell with Predictive Analytics, to address how
financial big data and predictive analytics can boost marketing
efforts for financial institutions and ensure desired business
growth. The webinar will focus on key best practices for employing
predictive analytics to help financial institutions determine
which customers to target, the best offer to make them and the
most effective channels to use.

• How to take action on predictive insights to grow business.

When:

Thurs., Nov. 15, 2012

10:00 - 11:00 a.m. PT (1:00 - 2:00 p.m. ET)

Contact:

To speak with Beyond the Arc about customer acquisition and
predictive analytics trends or for more information, please contact:

David Jones at 678-781-7238 or

Stephen Sprayberry at 678-781-7207

About Beyond the Arc

Headquartered in the San Francisco Bay Area, Beyond the Arc, Inc.
combines strategy consulting with advanced analytics to help financial
services clients identify opportunities to differentiate themselves in
the marketplace. The company's social media data mining helps clients
improve their customer experience across products, channels, and touch
points. For more information about Beyond the Arc and its solutions
visit http://beyondthearc.com
or call 1-877-676-3743. Insights on social media, financial services,
and more are shared on their blog,
or follow them on Twitter (News - Alert) at @beyondthearc.

The challenging duty of the sales person, engineer, or
consultant, is to use scientific knowledge and previous
practice to try to create a pleasant experience for all end
users.

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