Samsung has unveiled its largest QLED TV yet. Available initially in South Korea and the US, the 88-inch screen will make its European debut at IFA in Berlin. The giant Q9 offers HDR 10 and Samsung’s proprietary HDR10+ image technology. The US list price is a modest $20,000.

The set’s feature spread apes what we’ve seen on other top flight QLED models, with integrated Wi-Fi and Bluetooth. To symplify installation, the set comes with an ‘invisible’ fibre optic cable which allows the panel to be effectively separated from sound system and tuner.

“With our invisible optical cable solution, you can place our One Connect Box up to 50m away from the TV, connected to four 4K sources,” says Michael Zoller, VP of visual displays for Samsung Europe.

Zoller confirmed that Samsung will soon be launching TV+ at IFA 2017, a service which integrates linear TV broadcasts with OTT services.

According to Jurgen Boyny, GfK’s Global Director of Consumer Electronics, 4K TV sales will account for 52 per cent of all sets sold globally by 2020. In 2016 UHD accounted for 23 per cent of global TV sales. In 2017, this is expected to rise to 34 per cent, then 43 per cent in 2018 and 48 per cent in 2019.