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Thursday, March 30, 2017

India's most watched TV programme is Main Kuch Bhi Kar Sakti Hoon, a sex-ed show aired on Doordarshan

Doordarshan recently announced the success of its show Main Kuch Bhi Kar Sakti Hoon, which achieved a cumulative reach of 400 million as per the channel. This is the highest viewership across all shows on Indian television, claims Doordarshan. Main Kuch Bhi Kar Sakti Hoon is the story of Sneha, a doctor from Mumbai who decides to give up her lucrative practice in Mumbai to work in a village called Pratappur. The first season explores the changes in her life, while the second delves into her involvement in the lives of the women and youth in the village. The show airs on Tuesdays and Wednesdays at 10.30 am on DD India and at 7 pm on DD National on Saturday and Sunday. The decision to air it on DD India was a result of the success it achieved in the beginning, and now it is viewed in more than 50 countries. The viewership garnered by this show has put Doordarshan in the third rank among all channels during that slot.

This show deals with a variety of themes, from the struggles of a woman working in a village, to health and education about it, to the struggle caused by being born between one's family and social responsibilities. It touches upon topics in a feminist manner, with commentary on fundamental rights, child marriage, female stereotyping and sex determination. Main Kuch Bhi Kar Sakti Hoon has been translated into 13 languages and aired on 216 All India Radio stations in the country. The show weaves together real data, statistics and cases into its fictional plot. A third season is in the offing. It stars Meinal Vaishnav, Vikrant Rai, Dadhi Pandey, Janhavi Singh, Ranjana Tiwari and Danish Sharma.