Successful viral marketing on Twitter is not as simple as many assume, however, with the right guidelines and steps, it can be done and bring about a rewarding outcome!

Therefore, for today’s post, I will be sharing you 5 simple steps to going viral on Twitter:

1. Call on Action:

Don’t take retweeting, or lack of it, lightly. An RT is a way to show your Twitter friends and followers that you care about them and about the content they share with you. If retweeting is the action you wish your readers to take, the best way to persuade people to do it is to motivate them to by asking or offering incentives. When tweeps retweets your content, they’re very likely to also repost your call to action, lending it their credibility and influence.

2. Timing is King:

There is a window of time during which sharing on Twitter occurs more often so you should keep an eye on the following:

The first few days of the business week.

Monday through Wednesday (weekends are usually slower).

3. Links Rule:

Almost 70% of all retweets contain a link. Therefore, if you want to spread your off-Twitter content, you should make sure that you do utilize links in your tweets. However, make sure you do mix it up with other types of tweets now and then and do not spam your followers with ads! Continue reading »

The marketing coup: Through consistent use, thousands of individuals and companies are utilizing Twitter to increase Web traffic, or to perpetuate a brand.

Using Twitter, as opposed to E-mail, Blogs and Instant messaging, provides the value of fast and compact communication. If used correctly, Twitter is an attractive tool for sharing relevant content quickly with interested users.

Twitter holds a high value to corporations. It helps them learn new things from their audience and in turn teach their target about their services/products; thus promoting collective intelligence.

Twitter proves to be a very good way to connect with current friends and meet new ones in an engaging environment. Furthermore, Twitter provides its followers with the luxury of “venting” to friends about feelings, likes, dislikes, interests and so on.

Twitter is everywhere! It has solved the problem of staying in touch when you’re not physically bound to your computer! Through Twitter, you can keep up with the buzz even when you’re on the move, with text or IM. Continue reading »

When using Tweepi, or any other following tools, your avatar can play a very important role in whether tweeps decide to follow you or not.

@beiruta - My Twitter Avatar

Here are 5 reasons why:

Recognition: It has been proven that human beings are wired in a manner which allows them to recognize and remember faces. Therefore, if you use a picture of your face in your avatar, you have a higher percentage of being remembered by your followers.

Expression: What your expression says in your avatar can actually be a factor in determining who follows you and why! Let’s say your smiling, a sincere smile is considered engaging and attracts people to you but a goofy smile might give off an unprofessional impression. Continue reading »