DESIGN

A 3 stage process to bring your ideas to life

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Phase 1. Understanding our clients, learning their business objectives and deep diving into what needs to be accomplished. Highlighting opportunities, constraints and specific requirements. Formulating clear and precise line plans and building achievable go-to market and production timelines.

Research & Conceptualise

Phase 2. We start to sketch, flush out roughs and funnel ideas, we visualise propositions and provide thorough in depth research. We provide unique directions that hone in on the values of our partners which we support with our knowledge of consumers and distribution. We ensure our directions are client relevant and current.

Bringing it to life

Phase 3. When the direction is set, we narrow down our product solutions, visualise our message and capture our audience through CAD. Constant refinement and constant alignment with our clients ensure a smooth process to approval and product sign off.

A 3 stage process to bring your ideas to life.

Concept Phase

Our talented designers will work closely with you and consider everything that’s relevant to the project – from the bigger questions such as design themes to the finer details such as neck labels. We’ll gather all the information we need to design a consistent collection that’s perfectly suited to your target market.

Sketch Phase

We’ll create designs based on the information gleaned during the concept phase and our in-depth knowledge of current trends and the fashion market. You’ll have a range of ideas to choose from so you can decide the direction your collection will take.

Product Development

Once the direction’s decided, we’ll get to work on the details such as proportions, colours and materials. Every piece will connect back to your collection’s overarching themes, so the various pieces will work well together.

DEVELOP

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Develop

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Distribute

From prototyping, to sourcing and manufacturing, our vertical integration enables us to stay ahead of the competition.

Distribute

With our network of distribution partners we serve the world's key markets.