ARM Mali Video and Display Technology to Power Next Generation of
Atmel Devices

Leading MCU provider to deploy a range of ARM Cortex processor and
ARM Mali IP in industrial, consumer applications

July 23, 2014 02:00 AM Eastern Daylight Time

CAMBRIDGE, U.K.--(BUSINESS WIRE)--ARM announced today it has licensed processor and security IP to Atmel
Corporation for use in a wide array of devices requiring image, video
and display capabilities. Atmel plans to integrate the newly licensed ARM®
technology into silicon targeted at wearable devices and automated
factory tasks reliant on image processing such as the identification of
faulty products. The license includes the ARM
Cortex®-A7 processor, ARM
Mali™-V500 video accelerator, Mali-DP500
display processor, and ARM
TrustZone® technology.

“Atmel and ARM have a successful history of collaboration,” said Pete
Hutton, executive vice president and president of product groups, ARM.
“That partnership continues to build with Atmel now expanding its ARM IP
portfolio to include even stronger security and richer media processing
technology that prepares the way for new and exciting products in
emerging markets such as IoT, wearables and factory automation.”

The energy efficiency and small die area advantages of ARM Mali-V500 and
Mali-DP500 enables full HD 1080p60 resolution capabilities on a single
core, which is ideally suited for cost-conscious applications.
Additionally, both the ARM Mali-V500 and Mali-DP500 incorporate support
for ARM TrustZone technology for hardware-backed content security from
download to display.

“As IoT and wearable devices become smaller, more sophisticated and
integrated, the SoCs used in the devices will need to offer more
features and functionality in smaller packages,” said Reza Kazerounian,
senior vice president and general manager, microcontroller business unit
at Atmel. “The small area footprint of the ARM Cortex and Mali
multimedia solutions will allow us to offer HD video and display
processing in unprecedented sizes.”

With Mali-DP500, Atmel SoCs will have the capability to deliver UI
functionality such as multi-layer composition, scaling and
post-processing with support from ARM’s Frame Buffer Compression (AFBC)
protocol. This technology is unique to ARM and is capable of delivering
a 60 percent reduction in system bandwidth for video playback.

About ARM

ARM
is at the heart of the world's most advanced digital products. Our
technology enables the creation of new markets and transformation of
industries and society. We design scalable, energy-efficient processors
and related technologies to deliver the intelligence in applications
ranging from sensors to servers, including smartphones, tablets,
enterprise infrastructure and the Internet of Things.

Our innovative technology is licensed by ARM Partners who have shipped
more than 50 billion Systems on Chip (SoCs) containing our intellectual
property since the company began in 1990. Together with our Connected
Community, we are breaking down barriers to innovation for developers,
designers and engineers, ensuring a fast, reliable route to market for
leading electronics companies. Learn more and join the conversation at http://community.arm.com.

Legal

ARM, Trustzone and Cortex are registered trademarks of ARM Limited (or
its subsidiaries) in the EU and/or elsewhere. All rights reserved. Mali
is a trademark of ARM Limited (or its subsidiaries) in the EU and/or
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group as constituted from time to time.

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