One of our first partnerships with Reebok took place at the launch of the new Club C sneakers. To celebrate such launch we implemented an activation at El Corte Inglés Callao where the artists and youtuber Holly Molly was presented as ambassador of the brand, putting her work into the new Club C of the attendees.

The event held a singnificant level of online conversation thanks to the in-house content generated to present Holly Molly as brand ambassador painting the new Club C.