Why Xiaomi so fenomenal and fastly booming?

Why Xiaomi so fenomenal and fastly booming? -She
was only 4 years old, but his name has become a conversation and even
juxtaposed with multinational giants. Yes, Xiaomi is a phenomenal smartphone
vendors, and of course there is a reason why it all happened.

Although received instant popularity, in fact Xiaomi not get all of
it because of luck. Their efforts are not as easy as turning the palm of the
hand.

Here's some background that makes smartphone vendor Xiaomi termed
as phenomenal, as quoted from The Next Web, Tuesday (08/12/2014).

Crazy Fans

In addition to the famous Apple fans lining up
like the latest iPhone days before the IPO, then the fan boy Xiaomi even
crazier. They do not just 'sweetener' but also the enthusiast who is really
crazy.

The Next Web never recounted his experience
when he saw the launch of the latest smartphone Xiaomi. And how shocked western
journalist saw people flocking to rush into the show room.

In fact, never before seen in an event
security guard must prevent the entry of the fan boy. They had an argument with
the security guard.

Instead, the flood of fan boy who wants to get
it not only makes the security guards were overwhelmed, but also makes the
journalists locked from the outside because there is no more place to go.

Cheap Price

One of the newest flagship phones from Xiaomi are MI3 the last official
release late 2013. This handset has premium specifications. Call it a 1.8 GHz
quad-core processor Nvidia, 5-inch full HD display, 13 megapixel camera and a
casing made of metal.

The price only in the range of $ 300 when it launched, quite far below
similar phones from major vendors. But in truth, Xiaomi can still achieve a
profit in the sale of MI3 though the price is cheap.

"I think they
generate at least $ 100 profit from each MI3," said Minatake Kashio,
Director Fomalhaut Techno Solutions. It expected, the cost of making MI3 in the
range of USD 157.

Another thing that makes
Xiaomi can generate profits with cheap mobile phones is they do not spend a lot
of money to advertise in the traditional way. Xiaomi also do not have a
physical store itself, the extravagant cost of employees and other expenses.
Yes, Xiaomi sells cell phone through e-commerce.

Xiaomi has its own online
store, and also sells its products in Tmall.com, one of the largest online
retailers in China. They not only sell the handset, but accessories such as
headphones, even a shirt or a doll.

Doll rabbit mascot Xiaomi
his form, it turns out quite a demand and generate revenue not less. These
dolls had sold 180 thousand units in 2012 alone.

To increase brand
awareness, promotion Xiaomi rely on social networks, journalists or by word of
mouth through which fans dubbed Mi fans.

Hunger Marketing

The first phase of sales
Xiaomi MI3 last October and sold 100 thousand units sold out within 2 minutes.
Seven days later, there is a new second stage with the same quantity of units,
and also sold out in quick time.

There is a reason why the
amount sold fairly limited. In addition to pop up to the hype, Xiaomi is also
only at some risk due to handling inventory a little, not a lot directly.

However, this method is a
weakness, especially if the interest of consumers is very large. Last year,
Xiaomi phone Hongmi receive 7.4 million pre-orders, while the limited supply of
mobile phones.

Indeed, in the end, the
claim sold thousands of units in a short time is part of the marketing
strategy. And later became a controversy which is not likely to stick in self
Xiaomi.

Not so long ago, Taiwan's
Fair Trade campaign because Xiaomi punish 'hunger marketing' does. The Chinese
vendor accused of exaggerating its sales so it looks precious and hard to find.

Trade tactics undertaken
by Xiaomi is not justified, and the Taiwan Trade Commission threatened fines of
USD 20 thousand.

Hugo Barra

Xiaomi ifferent reasons
for success in China is likely something that can be replicated abroad. Xiaomi
is a company that was born to be global from the start though started in China.

It can dililhat of employees
consisting of various international technology companies - among them are
alumni of Microsoft and Google. Even they plow Hugo Barra, a former vice
president who is also the boss of Google Android.

Barra admitted that he had
noticed Xiaomi from the beginning and he was very impressed with the Rom made
​​by the company earlier.

"I'm very proud of
the tremendous job you did with MIUI. Xiaomi is a big Android supporter and a
very important part of the Android ecosystem in China. Now I believe the whole
world is ready to learn from Xiaomi," she says then.

Xiaomi CEO Lei said in
June that Barra, who moved to Beijing, could help make the Xiaomi MIUI better
and accelerate the company's global ambitions.

Well, that’s why Xiaomi
become famous and fenomenal and growing fast although it is a brand from
Chinese.