Entries Tagged as 'social media'

Last week, I briefly wrote about how I use Twitter. It prompted a co-worker to ask how I made use of it to “listen,” apart from the aforementioned Flipboard. There are several tools — like Crimson Hexagon and Radian6 — that deliver comprehensive social media business intelligence. At a price. If you are a non-profit […]

I do not Tweet. Being a good Tweeter requires an enormous commitment of time, one I doubt I will ever be ready to make, even if I suddenly become a lot more interesting. However, this is not to say that I dislike Twitter. In fact, I love the tool and use it every day, mostly […]

“Why do we know crucial things about our family and friends in real time as they happen but we don’t know what’s happening with our top customers, our top deals, our critical support cases, or even our own employees we sit next to everyday?” Why indeed?

Convincing the boss that Twitter matters is still a serious thing, especially at larger firms in the B2B space where risk aversion is high, legal issues are legion and metrics are king. Putting effort into a Twitter account just because everyone else is doing it won’t fly.

This blog site is published by and reflects the personal views of Daniel J. Donovan, in his individual capacity. It does not represent the views of his employer or clients, and is not sponsored or endorsed by them. No representation is made about the accuracy of the information on this site. The information contained herein is provided only as general information for education purposes, and blog topics may or may not be updated subsequent to their initial posting. Should you find any content that you believe to be inaccurate or inappropriate in any way, please contact the author and it will be removed immediately.