Challenge:
Since 1868, Frost has grown steadily by serving its customers with integrity and an unrelenting service ethic. But over the past couple of decades Frost faced an onslaught of competition as big banks with giant marketing budgets began moving into Texas. We took the opportunity to drive a wedge between those monoliths and the uniquely personal care at Frost.

Frost Switch Transit Poster: “Get $100!”

Frost’s policy has always been, “If we wouldn’t do it with our money, we won’t do it with yours.”

We wanted to show consumers the difference between banking with the big guys and banking with Frost, and remind them that they had a choice. So we ran transit posters that illustrated the other way of doing business right next to Frost’s.

Really, the big banks did all of the hard work. We just had to point it out.