Ad verification

An umbrella term for processes that allow advertisers to check if their ads are displayed in the right context, on the right websites, and in the right area of a website, as well as if they are seen by the right audiences.

Ad verification is typically used by advertisers to verify that the designated attributes of a served ad match their specified terms laid out in the ad-campaign settings (site, geographical, or content parameters, for example).

To do this, verification tags, or beacons, are deployed along with the ad (inside the ad markup) to analyze the content of the publisher’s page and ensure the site is appropriate for the ad.