Kia brings back ‘Drive Change’ campaign

Kia Canada says it is bringing back its Drive Change media campaign in an effort to support community initiatives and social responsibilities.

“The Kia brand has been very successful in Canada. In an effort to continue to give back and support our local communities we have launched a compelling campaign that celebrates the spirit of our core belief that we can all drive positive change. To this end, we are soliciting the support of all Canadians to drive change with Kia” said Maria Soklis, vice-president and COO at Kia Canada.

Inspired by the 2010 Drive Change community initiatives project, the automaker has also announced that Aug. 21 will mark the 1st annual Kia Drive Change Day.

In partnership with Shaw Media and all its networks (Global TV, HGTV, Food Network), a national campaign launched last week asking Canadians to take part in the Kia Drive Change Day. Kia says its goal is to promote working together for positive change in communities across Canada.

The company says a series of television spots have been created to support a dedicated website – www.drivechangewithkia.com.

Additionally, July 4th will mark the start of a contest open to all Canadians to nominate a community project that could be the beneficiary of a $25,000 cash donation to the charity of their choice.

To drive awareness and encourage involvement, Kia says it has developed the site, a mobile version and Facebook and Twitter feeds to “drive change” to the followers.