COME IN HAVE LESS OF THEM TELL US THAT THEY SMOKE NOW THAN TAN." A new study may have you thinking twice before getting back into a tanning bed. The Journal of the American Medical Association just released a new study about the dangers of indoor tanning. Ben Jordan shares those dangers that could effect 30 million Americans who use tanning beds each year. The study shows indoor tanning causes more than twice as many skin cancer cases than smoking causes lung cancer. "I HAVE PEOPLE COME IN EVERY DAY THAT THEY TAN OR THAT THEY'VE TANNED OR INTERMITTENTLY GO TO TANNING BEDS." The popularity of these neon lights has taken its toll on Americans. Indoor tanning causes nearly 4 hundred 20 thousand cases of skin cancer each year. But Ames Tanning Salon Owner Craig Bumgarner points out that just over 6 thousand of those cases are Melanoma. "SKIN CANCER IS A SERIOUS ISSUE, BUT I THINK THEY HAVE YOU THINKING IF YOU JUMP INTO A TANNING BED YOU'RE GOING TO GET MELANOMA AND DIE." The study released yesterday shows a large amount of indoor tanners are college students. JAMA Dermatology says well over half of college students have used tanning beds. "I GO TANNING SO I'M NOT SO WHITE, BUT I DON'T WANT TO BE EXTREMELY BURNT OR ANYTHING." THE REASON THAT I TAN IS FOR SPRING BREAK SO I DON'T BURN." Dermatologist Kathy Cook has heard that from dozens of patients. "IT REALLY DOESN'T PROVIDE THE PROTECTION THAT THEY THINK IT IS GOING TO. THEY MAY ACTUALLY HAVE WHAT'S EQUIVALENT TO AN SPF OF 4." Bumgarner believes the right amount of indoor tanning has plenty of benefits. That the problems come from getting burnt. "WHETHER IT'S INDOORS OR OUTDOORS. IF YOU BURN YOUR SKIN YOU ARE GOING TO DAMAGE YOUR SKIN." Dr. Cook says people know the dangers of these bright UVA lights, but just don't think it's going to happen to them. "I THINK IT'S WHEN THEY KNOW SOMEBODY THAT'S HAD A MELANOMA THAT'S DEADLY, THAT THEY DIE FROM IT THAT REALLY DOES HIT THAT MAN THIS CAN HAPPEN TO ME AND I BETTER BE CAREFUL." The reports says that in the United States, 13 percent of adults have used tanning beds in the past year. That figure jumps to 43 percent for college students.