Lewis Drug focuses ad campaign on younger families

Lewis Drug is kicking off a new ad campaign geared toward younger families, the Argus Leader, a Sioux Falls daily, reported last week.

Gone will be the Lewis slogan “the store next door,” replaced with a new slogan “feel good find” that emphasizes the bargain hunting experience customers might find at Lewis Drug. Lewis Drug’s footprint reaches into the 40,000-square-feet range across much of its store base, and with that extra square-footage includes a lot of categories typical of a department store—an extended lawn and garden offering, furniture and clothing.

According to the report, the new campaign will also resurrect a Lewis slogan from the past—”Lewis. Your first stop.”

Lawrence & Schiller advertising agency is assisting with the research and the campaign.

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