The Blog

Dear readers, this is your captain speaking, Angela Gotborn, Editor in Chief. Hope you all are comfortably and that you are ready for some inspiration! Plump up the cushion behind your back, pour yourself a cup of tea, polish your glasses, here we go!

Shortly after take-off, we visit a company that made the old rag rug trendy. Old technology in a new design! Then we immediately are thrown into a world full of playful patterns in bright pastels. I see a new star in the design world; check out Sophie Webster’s playful design!

We continue with theme colours, where there is one colour shining a bit brighter, I’m talking about Tiffany’s blue colour. Want to learn more about its history, I recommend you to slow down the pace and stay a while on this section.

Did I hear someone say shopping? A new dress or a pair of ruby sprinkled snakes to adorn your ears with. A spotty chair, a new bag to hang on the arm, or maybe a different wallpaper with blue and white porcelain. There are lots of great shopping tips!

Phew, shopping can you wear you out, time to slow down. We visit Biscuteers. It’s cookie-art at the highest level, as sweet as it can be. The only limit is your imagination. If you want to eat a shoe, it’s as good as taking a bite of the Eiffel Tower.

Brush off the crumbs and prepare yourselves for some crafts. It’s time for some work of art; small squares of paper, a linked bracelet with pearls, gold rondelles and tiny sapphires. I say let’s create! For those who are not keen on crafts, there are of course more shopping tips; beautiful lamps, pens, notebooks and a few golden pineapples. u

Now I think that all of you will agree with me that we could use a much needed break before continuing our journey. We all need time to recover, time to reflect, time to relax, it’s time for bath! We visit a Nordic bath and one Turkish bath. Would you rather do a home spa, then you must not miss our pages with selected products for the bath.

Now that we have rested, we can continue our journey. Is it just me starting to feel hungry? How about some exquisite meals at the fabulous department store Fortnum & Mason in London? Would you prefer to cook your own meal, I can highly recommend one of our salads. By the way, if you want to stay a while here in London, maybe renting a super stylish apartment is the thing for you; we visit one in Chelsea, West London. Would you prefer to travel further, perhaps to New York, you should peek into two iconic design suites, Dior suite and Tiffany suite at St. Regis hotel. Enjoy and get inspired! Welcome to the new and improved Fine Decor Magazine!

The day before I’d post # 3 of Fine Decor Magazine (which is by far the most read issue, you’ll find it here), I had no idea of what I would use as the front cover. I tested with several of the images from the magazine, but no one was really good. Either it was too much clothing or too much interior feeling, etc.. I wanted an image that would represent the decoration, so what do I do?

I had a few sample cans of paint that I purchased some time ago. Some old silverware that I have and a couple of egg cups. Then it was just to get cracking. I filled egg cups and spoons with colour, curled some extra color around and then jump up on the table and shoot for the right angle. Voila, there it was! The picture was great. In addition, there was an extraordinary story in the paper about colour.

This month our assistant to the editor-in-chief, Mimmi, is in China, working on her final school project. She is based in a town called Kunming which has approximately six million citizens. Together with students from her school they travelled to Kunming in late December to work with various types of projects. Some shoot Chinese culture, some set up theatre plays, others paint – Mimmi is there to work with clothing. She wants to see how a garment goes from sketch to finished product, so she will visit fabric markets and tailors. Mimmi will be in Kunming for a month, so now for the first two weeks she has gone on excursions and exploring the city to find inspiration for my clothing collection. At the end of the month her goal is to have a draft of a collection done and even have some of the garments sewn.

Mimmi will tweet about her whereabouts in the great country in the east. Follow her @finedecormag on Twitter.

Here are some samples of interviews that was published in the magazine during 2012. Click on the links too read more. A big thanks to all involved; House of Philia, Juiceverket, Katie Quinn Davies, Kimberly McDonald, Life in Travel, Lina Lundemo, Luc Bassompierre, Mimmi Blomqvist, Paola van der Hulst, Stina Auer, Styleheroine, Triwa, Linda Lomelino.
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