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Top UK firms not as Magic-al as we thought

Acritas' survey of top legal brands has revealed that English law firms including 'magic circle' firms do not get a look-in when it comes to legal brands in the US.

This is very interesting, especially considering the impact that US law firms are having in the UK. They are becoming steadily more well-known and are dominating the UK legal market, with law students scrabbling to secure training contracts at big US firms.

Maybe UK firms need to invest more into their international PR, to show the States that UK law firms are just as good, if not better.

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Seductive though the English accent may be in LA, it doesn’t cut much ice on Wall Street. This week’s Acritas survey of top legal brands as recognised by big US clients has not one of London’s “magic circle” firms. English names only get a look-in when joined to an American law firm — as in third-placed DLA Piper (where Piper contributes the grits), ninth-placed Hogan Lovells (Hogan’s having been a well-established US brand) and at 13th with Norton Rose Fulbright (where Fulbright hailed from Texas). Frustrating though this may be to Clifford Chance, at least it can take comfort from the fact that it still features prominently at the top of Acritas’s list for global recognition.