The First Episode of Popular Science deals with the story about ‘The Future Past’.
First of all, we aim for seasonless collection. We keep basic seasonal aspects but it
moves along with different timeline than existing brands. So we decided to call our
collection not using seasonal concept such as SS/FW, but using the word “Episode”.
It is just like the series in Sci-Fi movies.

The theme of the first episode can be described as a ‘Retro Future’. It is the image of the future that we imagined in 60s and 70s. In this era which was called ‘Space Age’, people dreamed future that was somewhat different from the future that we imagine
as people living in 21st century. The most typical of this would be the movie ‘Startrek original series’, which has become the theme of our campaign and look book.
In this movie, clothes, interior design of the spaceship, design of the machines, color and styles contain diverse retro colors and Modernism morphological characteristics and are different from nowadays SF movies which contains futuristic styles. We found romantic future in the movie.

The television series STAR TREK, 1966

These design elements of retro futurism would be themost important insights of this collection. And At thesame time, beyond simply using visual motif, the con-ceptual irony of future past that shows the future that we cannot meet, future that
already has past allowed us to be flooded into this specific space time.