Harm Reduction and Next Generation Products

One of Naughton’s roles was Managing Director of Nicoventures, a BAT subsidiary originally set up in 2010 to develop non-tobacco nicotine products, so-called Next-Generation Products.[4] In this role, Naughton featured in BAT’s Sustainability Focus Report 2013, promoting BAT’s harm reduction strategy to “give smokers much of the experience they expect from a cigarette but without the serious health risk”, in particular by marketing e-cigarettes.[5] At the time, BAT had just launched its Vype e-cigarette.