Go back to

Projects

Who designed this?

UI | Front-end

Fogafín

Introduction

Fogafín is an entity created by the Colombian government to establish personal credit channels and refine mechanisms for solving financial issues into private institutions.

Through this project, the company gives the opportunity to the users to make banking diagnosis and help them build a healthy financial lifestyle.

First approach

Previous site analysis

This task allowed us to detect the necesity of bring more focus to the UI and product. The whitespace was completelly ignored on the previous website, making difficult the identification of the elements' hierarchy.

Brand visual guide

It was necesary to add a digital styleguide to the brand visual model considering the graphic coherence with the elements and rules that were already established for printed applications.