Salesforce Marketing Cloud: 10 Things You Need to Know

The Northern England Salesforce User Group was held at the Co-op Insurance Digital Innovation Lab in Manchester on October 9. Thanks to User Group Leader Phil Walton of Cloud Galacticos for organising the event, and thanks to Mike Mallia of Co-op’s Digital Innovation for the venue. The event was sponsored by Paul Harvie of Income Systems, so thanks for the beer, wine and pizza!

and myself, and spoke on ‘Implementing Salesforce Marketing Cloud: 10 Things You Need to Know’

Implementing Salesforce Marketing Cloud: 10 Things You Need to Know

To many users, Salesforce Marketing Cloud is a “black box”.

So, in my talk (limited to 30 minutes), I discuss the top 10 things you need to know, from your very first SPARK or IGNITE sessions, pricing considerations, the dream of the Single Customer View, and down to Implementation Tips and Tricks.

If you want to learn more about SFMC, or are considering buying it, or even if want to hear a few “in the trenches” stories about the product, then take 25 minutes and watch the video below. As well, you might enjoy this in-depth background article, called ‘What does Salesforce Marketing Cloud do?’

I must have had luck on my side, as my video camera battery died just as I was finishing my talk before the Q&A section, which was mostly aimed at GDPR 🙂 Unlike my last Salesforce Marketing Cloud meetup, I didn’t have a backup camera ready!

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