One of the fun things about having your own private label skincare line is that you get to be creative with your formulas and the products that you choose to include in your lineup. Maybe you want your line to have more emphasis on a serum, while foregoing a scrub in favor of an enzyme mask. Or perhaps you donâ€™t want a typical cleanser and moisturizer, and instead favor simple and carrier oil based formulas for washing and moisturizing. Wherever you fall on the creative spectrum, one thing you should absolutely consider including in your line is an eye cream. Hereâ€™s why:

The skin around the eyes is especially thin and sensitive in comparison to the rest of the face, and as such requires a little more TLC, especially in the strength and resilience department. An eye cream is the perfect way to deliver essential strengthening and moisturizing skincare ingredients to this area in a targeted and intentional way. By including an eye cream in your private label skincare line up, you have the creative space to really target your formula for exactly what your customers need: strong, resilient and bag-free eyes.

The eyes are also more easily irritated than the rest of the face, which means that a product that otherwise works on the rest of the face might be too irritating and strong for application to the eye area. By including your own private label eye cream, you can bypass any potential irritation and instead create a product perfectly suited for soothing, nourishing and youthening the delicate eye area.

Additionally, the skin around the eyes is often the first to show the extent of aging and free radical exposure an individual has had, so taking extra care to keep the skin here young and juicy is paramount if one wants to look young and healthy. Because the skin around the eye area can age quicker and with greater visibility, creating an eye cream for your private label skincare line is the perfect way to prevent extra aging from happening, and to heal and restore the skin in this area that has already gone down the path of premature wrinkles, discoloration and loss of collagen.

Simple upgrades, like including an eye cream in your private label skincare line, are easy, effective, and make for happy, satisfied customers. Targeting specific areas of the face is a smart and fail-proof way to enhance the efficacy of your line.