Posts By Siddharth Barman

Gurgaon | 19th Jan, 2018 Affle’s mTraction FaaS or mFaaS has been recognised and awarded as the industry wide best Big Data Technology Product of the Year at the prestigious IAMAI India Digital Awards. mFaaS enables mobile advertisers and networks to detect and prevent mobile ad fraud not only at a post-mortem level, but during runtime. It processes massive volumes…

‘Mobile Ad Fraud’ continues to be one of the most discussed topics amongst marketers this year.As far as market predictions go, The Bot Baseline: Fraud in Digital Advertising 2017 Report which was released by ANA recently, reveals that the global loss in economic revenue is estimated to reach $6.5 billion in 2017.