Anheuser-Busch Scores Win in 'Ultimate Fan' IP Row

By Jeff Sistrunk

Law360, Los Angeles (July 17, 2013, 9:57 PM ET) -- Anheuser-Busch Inc. on Wednesday beat trademark infringement claims when a Louisiana federal judge ruled that a sports marketing company no longer holds the rights to the phrase "Ultimate Fan," which the beer company had used in a series of Bud Light advertisements.