Breaking Four Records, Reaching a New Level

Prolight + Sound exhibition in Frankfurt, Germany, is the largest-scale and highest level light and sound trade fair in the world – and also one with the longest history. SBC has been absent at Frakfurt’s Prolight + Sound for three consecutive years, since we have been constantly preparing for the fair and seeking the best opportunity to go. The structure of the whole industry changed dramatically since then. Three to five years ago no one expected Chinese companies at the trade show (only a handful had their booths at the very edges of the halls), while now we, Chinese companies, are taking the lead. As a Chinese national, I’m extremely proud of the achievements we’ve made as a nation, however, the pressure of competition from other Chinese companies in the industry is also constantly growing. Where are Chinese companies going? And where are we going? Believe it or not, admit it or not, the fair has become a battlefield between Chinese companies from the industry. To put it simply, the results of the fair will have a powerful effect on the company’s image. It’s only the second day of the show, much too early to jump to conclusions, but the four records we broke at this fair make it indisputably clear that SBC has reached an entirely new level.

1. It’s the first time that all SBC representatives recited the English version of the “SBC Proclamation” at a Prolight + Sound exhibition. This record will remain ours forever. I’m convinced that no other company can brake this record within the next 5 years.

2. We completed all the construction works at our booth at 6 pm on April 14th, and arrived at the hotel before 7 in the evening, which is also a seemingly simple, but at the same time extraordinary record. It took SBC 10 years to get here. From now on, all the hardships and difficulties will be left in the past. For me personally, it was the first time in ten years that I could really relax and enjoy.

3. In spite of an extremely short preparation time, our booth ranks the best one among Chinese companies from the industry. Due to a lot of exhibitions this year, we faced a serious personnel allocation problem. It took us less than 20 days to decide upon taking part in the exhibition (we would have to give up the idea if we hadn’t solved this issue, though we had already paid for taking part in the fair). In one of our competitors’ own words: SBC’s booth ranks number one yet again. This is yet another proof, showing that SBC has reached a brand new level.

4. Crystal Compass is our clients’ beloved product and an example for our competitors to learn from. This is also the first time we have this feeling of being loved, embraced and copied to such an extent. This is how pride tastes like! What’s most impressive is that our Crystal Compass S3+ was bought within the first ten minutes of the first day of the show (the client who bought the display had refused to believe that the product is really as good as it says on our website – that is, until he saw it with his own eyes). Only afterwards we learned that he had been paying close attention to SBC for the last 3 years, without us knowing.

These four records, especially the last, most powerful one, prove without doubt that SBC has already become a cutting-edge LED manufacturer, and is now leading the development of the whole industry .

One last thing I want to mention is that after all the construction works had been completed, on our way back to the hotel, maybe because we were so happy, or maybe because we are used to walking with our heads up high, out of a sudden Ivy noticed our SBC’s logo, resembling the letter “A”, hanging in the sky. We were all left startled, and were sure it must have been a auspicious omen, a sign that from now on SBC products will be selling extremely well in Europe. Whether or not this will become reality, depends on SBC peoples’ efforts and luck. I, however, do believe it will surely come true.

Of course, no exhibition is perfect, and so is this one. We experienced difficulties, but at the same time also happiness. All in all, I believe this exhibition will be fruitful. Let’s just wait and see.