The Cinder Kitten is a companion available from the Blizzard Pet Store. Blizzard is sending 100% of the purchase price to the American Red Cross's Hurricane Sandy relief efforts until December 31, 2012 11:59 PM PST.

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Blizzard Store description

Combining the cuteness of a newborn cat with the searing magma of the Elemental Plane of Fire, the Cinder Kitten arrives on scene as the year's hottest new companion pet. Gift one to each of your guildmates and turn every raid night into an incendiary itty bitty kitty committee.

Once activated, this in-game pet key applies to all present and future World of Warcraft characters on a single North American Battle.net account.

If you already have a code for the Cinder Kitten, you can redeem it on this page (US, EU).

Letter from Breanni

After you purchase the Cinder Kitten, the first character on the account to check their mail will get this letter: