Transcript

1.
Success Stories
How Framebench used SlideShare to get
500 signups in 3 days
Attracting new customers is an ongoing challenge for startups. This success story
highlights how Framebench used SlideShare to promote its brand and attract customer
leads – all with one presentation.
Reaching a wider audience
When Rohit Agarwal, Founder of Framebench, wanted to increase usage of his
company’s new product, he turned to social media. He spread the word about the
product via his company channels on LinkedIn, Facebook and Twitter, and on the
Framebench blog. But he was aware that the reach of his own channels had limitations.
Content marketing was a powerful tool to increase visibility for Framebench, but it would
not deliver results if limited to only his company’s social media platforms.
Agarwal decided to turn to SlideShare.“With a reach of 55 million monthly users and a
professional audience, SlideShare seemed like the right platform for us,” Agarwal said.
“It took care of one side of content marketing – the content distribution.”
What is Framebench?
Framebench is a visual collaboration
tool built by designers for designers.
It aims to change the way creative
teams and individuals share realtime feedback and review images,
videos and PDFs.
“
SlideShare helped us move metrics such
as more sign-ups, more followers on social
media and more shares. For best results,
create quirky, well designed and new content
for SlideShare.
”
Rohit Agarwal
Founder, Framebench
http://slidesha.re/1fqjDeX
Key Metrics
450,000 Views on a presentation
led to:
A way to impact key business metrics
Framebench’s ﬁrst upload to SlideShare was in September. It was based on a blog post,
which was converted into a visual presentati on. It garnered about 8,000 views. While
the number wasn’t huge to Agarwal, it was enough for him to know that the platform
had traction.
The next SlideShare Agarwal uploaded was better designed. It was a presentation titled,
“How to manage Client Feedback – for designers,” and it received 400,000 views in just
two weeks!
500 Shares and even more
followers on social media
500 Sign-ups in 3 days
75 Leads

2.
Success Stories
Agarwal promoted the SlideShare on Facebook, LinkedIn and Twitter, and got more than
500 shares. SlideShare also began to promote it as featured content because it was
trending on social media. The popularity on SlideShare impacted two major metrics for
Framebench.
Having the presentation featured on SlideShare gave a
lot of visibility to Framebench. It increased its website traﬃc and led to 500 sign-ups
for the product in just three days!
Having signed up for a SlideShare PRO account,
Framebench had access to LeadShare — a service that collects leads directly on the
uploaded SlideShare. In just two weeks, the lead limit for his level of PRO service
(75 leads) was exhausted.
But generating leads does not necessarily mean more business. Leads need to be
qualiﬁed to be meaningful. For Framebench, business is deﬁned by active usage of its
tool. And the leads from SlideShare directly led to active usage.
LeadShare generated 75 leads for Framebench, 20% of which were qualiﬁed, and about
5% of which were active users. Of the 500 sign-ups, 45% are currently active users of
the product. That’s a great hit rate from just one SlideShare.
Focused content strategy
Framebench will continue to leverage SlideShare as a critical social channel that can
generate real business leads and traﬃc. “There will be a more focused content strategy
behind sharing on SlideShare,” Agarwal said. According to him, “quirky, simple, yet
attractive content” works well on the platform.
He analyzed top content on SlideShare and also found that SlideShares should be “new
and well-designed to garner more views.”
Browse more success stories on our blog.
Want to leverage SlideShare for content marketing and lead generation?
Visit our plans page for more details.
Quick tips to increase the quality
of your leads via Slideshare:
Optimize your content for Google
search. SlideShare presentations
have high inﬂuence in search
results. If your presentations
are optimized for keywords that
you’d like to be associated with,
you are likely to attract relevant
customers.
Use LeadShare’s “Get in Touch”
button rather than making lead
forms mandatory. This will make
your leads more qualiﬁed.