Everlast Climbing Advocates for Fitness Funding

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For the fourth consecutive year, representatives from Everlast Climbing traveled to Capitol Hill to participate in the annual National Health Through Fitness Day to urge Congress to pass key legislation which will help our country overcome the obesity epidemic and sedentary lifestyles. Other attendees included celebrity athletes, as well as sporting goods and fitness manufacturers, physical educators and association leaders.

National Health Through Fitness Day

An important part of solving the obesity epidemic is helping children finding a lifetime fitness interest. PEP provides an opportunity for schools to expose children to a variety of physical activities that are supported by best-practice teaching methods.

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PlayCore and Everlast Climbing were two of more than 40 corporate sponsors of the March 13 event which was organized by the Sports and Fitness Industry Association. The consortium met with U.S. Representatives and U.S. Senators to discuss the importance of federal funding to support quality physical education in schools and to encourage more physical activity for families by making it more affordable. Specifically, Congress was asked to approve the Carol M. White Physical Education Program (PEP) in Fiscal Year 2013. This program provides the only dedicated federal money to school districts and community-based organizations for physical education and innovative physical activity methods.

Katie Proell from Everlast Climbing met with five representatives and was pleased with the positive reception. “An important part of solving the obesity epidemic is helping children finding a lifetime fitness interest. PEP provides an opportunity for schools to expose children to a variety of physical activities that are supported by best-practice teaching methods,” said Proell. Highlights of the day included meetings with Representative Erik Paulsen of Proell’s home state of Minnesota and Representative Nita Lowey of New York. Both are very supportive of education and fitness and value the initiatives of the day. Mississippi Representative Steven Palazzo's office remarked that they have seen a 13% decrease in obesity rates in their state in a short amount of time and feel it is directly related to increased funding for physical education.

Tim Sudeith, General Manager of Everlast Climbing, added that “Everlast Climbing is honored to be a part of this important event. We appreciate the opportunity to ask representatives for their support and to thank them for being advocates for youth fitness.”

About Everlast Climbing
Everlast Climbing is committed to improving youth fitness with dynamic and innovative products that engage children and inspire physical activity. The company is headquartered in Mendota Heights, MN, and is part of EverActive Brands, a division of PlayCore of Chattanooga, TN. More information is available about Everlast Climbing at http://www.traversewall.com.

About PlayCore
PlayCore helps build stronger communities around the world by advancing play through research, education, and partnerships. PlayCore combines best in class planning and education programs with the most comprehensive array of recreation products available to create play solutions that match the unique needs of each community they serve. Learn more at http://www.playcore.com.