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Lamborghini Aventador is an awesome car, and it is usually a good idea not to mess with the looks of something so beautiful. That wisdom went amiss on a company called Cars for Starts who have unveiled what is thankfully just a concept for a Lamborghini Aventador limousine. It might be a concept, but they do very well intend to make it real. The company is offering 12 months of free advertising to anyone who sponsors the project, plus a representation in naming the Lambo Limo.

Presented at the Geneva Motor Show, the Pininfarina Sergio concept takes its name from veteran designer Sergio Pininfarina, to whom many iconic Ferrari’s owe their looks. The concept is a homage to the vision of the remarkable designer who passed away in July last year.

Ferrari’s offering for the Geneva Motor Show this year is the very potent LaFerrari. They call it a successor to the venerable Enzo and to put it in the same class and category, the LaFerrari’s carbon fiber covered body holds a 6.3-liter V12 engine that rolls out a massive 789hp. But hey, the heading right there says there’s 950 horses in there, well, that’s because there’s an electric motor involved in the action that pumps out the remaining 161hp.

Lamborghini’s cars have always looked wonderful. Lately though, they seem to be going the extra step to get sexier, sometimes going past the convention. The Aventador is one sexy car, and this new offering the Veneno is pretty attractive, though with a somewhat different outlook than the comparatively widely available Aventador. We say comparatively because the Veneno is an extremely limited edition supercar, with only three instances available.

Middle-East is a very hot market for supercars, the more expensive and exclusive they get, the faster they sell. In a ground as fertile as this for sale, it would be obvious that someone would rise to take a slice of the market. The Arab world now has a supercar that it can call its own, and that is the W Motors’s Lykan Hypersport which made a show at the Qatar Auto Show.

Bugatti Gangloff concept draws inspiration from the classic 1938 Type 57 SC Atlante, which had a body built by French coachbuilder Gangloff and was one of the most celebrated cars of its time that bore the Bugatti marque. While the independent concept of Polish designer Pawel Czyzewski does look to the Atlante for inspiration, the modern effect and language of the almighty Bugatti Veyron is not lost on it. So the looks and styling do a wonderful fusion of the old and the contemporary, and keeps up with the same theme over the interiors and the exteriors.

Haman’s memoR is an especially decked out McLaren MP4-12C. While going in for the colorful paintjob, Hamann also did what they do best: tune the car. Using a little inspiration from the 1995 LeMans champion McLaren F1, Hamann gave the car a new aerodynamic package in the shape of carbon front spoiler, carbon mudguards, air outlets, front apron, attachments to the side aprons and larger air inlets for the mid-engined supercar.

Gearing up to give Brazil its first and very own supercar, designer William Denis Rosset has come up with the swank AmoritzGT. The brand new Brazilian supercar concept borrows its 8.4 liter V10 from the Dodge Viper, and ups it with two turbochargers making the motor put out an impressive 1007hp. There are no concrete figures on performance yet, but it appears the Amoritz will be made in a limited production run of 50 units, each priced at $2 million.

McLaren has chopped the top off its MP4-12C supercar to come up with the MP4-12C Spider that has all intentions to take on the Ferrari 458 Italia Spider. The drop-top McLaren has a metal roof that can be pulled up or down at the touch of a button. The roof cannot be operated while the car is driving at speeds above 19mph, which in supercar lingo means the roof can only be operated while the car is at a halt.