Retirement News Release

WINDSOR, Conn., March 24, 2015 /PRNewswire/ -- Voya Financial, Inc. (NYSE: VOYA), has added a flexible premium deferred index-linked variable annuity to its suite of retail retirement solutions. Voya PotentialPLUS offers customers the potential for investment growth tied to the performance of up to four major market indexes, while also providing a level of protection against a drop in those indexes. The new product is issued by Voya Insurance and Annuity Company, a member of the Voya Financial family of companies.

"As Americans face a greater responsibility to plan and save for retirement, many are looking for investment strategies that provide the right balance between risk and return," said Carolyn Johnson, president of Annuities and Tax-Exempt Markets for Retirement Solutions at Voya Financial. "Voya PotentialPLUS is a flexible solution that meets a number of these objectives — helping customers to grow and protect their assets so they can become more secure in retirement."

The Voya PotentialPLUS annuity allows individuals to allocate their premium payment over a stated period of time across a maximum of four indexed segments — the S&P 500®, NASDAQ 100, Russell 2000 and MSCI EAFE1. During this time, investors have the opportunity to benefit from potential index gains, up to a cap rate. Meanwhile, they are also protected against a drop in index performance up to a certain level through a built-in downside buffer.

If an index goes up during the stated time period, the value associated with the indexed segment is credited by an amount up to the cap rate. If an index goes down during that period, the indexed segment does not lose any value if the drop is 10 percent or less. If the drop is greater than 10 percent, the value is reduced — but only by the amount in excess of 10 percent. The buffer helps to offset the impact of market volatility.

Other important features of the Voya PotentialPLUS annuity include the potential for investors to accumulate their assets on a tax-deferred basis2; the flexibility to allocate their investments or gains across the different equity index segments or to a variable subaccount; and the ability to make free withdraws or transfer money from their account as they choose, subject to certain fees and limitations.

Voya PotentialPLUS complements and diversifies Voya's comprehensive suite of annuity product solutions. As an industry leader and advocate for greater retirement readiness, Voya Financial's vision is to be recognized as America's Retirement CompanyTM and its mission to make a secure financial future possible — one person, one family, one institution at a time.

About Voya Financial
Voya Financial, Inc. (NYSE: VOYA), is composed of premier retirement, investment and insurance companies serving the financial needs of approximately 13 million individual and institutional customers in the United States. The company's vision is to be America's Retirement CompanyTM and its guiding principle is centered on solving the most daunting financial challenge facing Americans today — retirement readiness. Working directly with clients and through a broad group of financial intermediaries, independent producers, affiliated advisors and dedicated sales specialists, Voya provides a comprehensive portfolio of asset accumulation, asset protection and asset distribution products and services. With a dedicated workforce of approximately 6,500 employees, Voya is grounded in a clear mission to make a secure financial future possible — one person, one family, one institution at a time. For more information, visit voya.com or view our Voya Financial Interactive Company Profile. Follow Voya Financial on Facebook and Twitter @Voya.

2. IRAs and other qualified plans already provide tax deferral like that provided by an annuity. Additional features and benefits such as contract guarantees, death benefits and the ability to receive a lifetime income are contained within the annuity for a cost. Please be sure the features and costs of the annuity are right for you when considering the purchase of the annuity. Neither the company nor its agents or representatives can provide tax, legal or accounting advice. Please consult your attorney or tax advisor about your specific circumstances. The contract does not directly participate in any stock or equity products.

You should consider the investment objectives, risks and charges, and expenses of the variable annuity and its underlying investment options carefully before investing. The prospectuses for the variable annuity and underlying investment options contain this and other information. You may obtain free prospectuses by calling your financial professional or 800-366-0066. Please read the prospectuses carefully before investing.

Voya PotentialPLUS Annuity is issued by Voya Insurance and Annuity Company (Des Moines, IA) and distributed by Directed Services LLC. Both are members of the Voya family of companies. Contract Series IU-IA-4040, varies by state, and may not be available in all states. All guarantees are based upon the financial strength and claims-paying ability of Voya Insurance and Annuity Company, which is solely responsible for all obligations under its contracts.

Variable insurance products are subject to investment risk, are not guaranteed and will fluctuate in value. In addition, there is no guarantee that any variable investment option will meet its stated objective.