New Publication: Raabisierung von Wahlkämpfen

Just before Stefan Raab’s farewell from TV, a new publication by Thorsten Faas has been published, in which he analyses Stefan Raab’s role in the 2013 TV debate. Faas’ conclusion:
“The idea of choosing Stefan Raab as a presenter to make the TV debate more attractive has been successful. Raab also showed that quality and quantity do not necessarily have to conflict. A Raabisation of electoral campaigns is no panacea for current trends in electoral campaigning, however, it can be an effective measure.”