The Value Zone

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top
100 Leadership and Management Expert. This stance at the crossroads of social
and leadership put him in a unique perspective to identify the demise of Industrial
Age management and the birth of the Social Age. The result, after five years of
trend watching, interviewing and intensive research, is his latest book, A World
Gone Social: How Companies Must Adapt to Survive, which he co-authored with
Mark Babbitt.
An inspirational speaker and popular blogger, Ted is a pioneer of the Human
Side of Business (#humanbiz) movement. He is also a serial business founder
and three-time CEO. When not speaking at conferences and corporate functions,
Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns”
as they put it in A World Gone Social, in order to bring their companies into the
Social Age.
Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the
change your competitors dread. That is something only a Social Age business
leader can accomplish.”

Fantastic video. My thoughts exactly. I went a little further such as to understand why it works and how to convert followers who waste a huge amount of brainpower following into non-followers who apply all of their brainpower on their work. You probably know all that and had no time to present it.

But the reality of any business is as you say the inverted pyramid where workers decide what to do, how to do it, and then do it while management’s responsibility is to provide to them whatever support they need to meet the highest standards of performance. Stephen Covey contended that the possible performance gain is 500% and my experience as an executive confirms that.

Well done Ted. Best regards, Ben

http://www.jbatt.com Jason Batt

Fixed! Thanks for the comment!

About the Author

Ted Coiné is a Forbes Top 10 Social Media Power Influencer and an Inc. Top
100 Leadership and Management Expert. This stance at the crossroads of social
and leadership put him in a unique perspective to identify the demise of Industrial
Age management and the birth of the Social Age. The result, after five years of
trend watching, interviewing and intensive research, is his latest book, A World
Gone Social: How Companies Must Adapt to Survive, which he co-authored with
Mark Babbitt.
An inspirational speaker and popular blogger, Ted is a pioneer of the Human
Side of Business (#humanbiz) movement. He is also a serial business founder
and three-time CEO. When not speaking at conferences and corporate functions,
Ted advises CEOs on how to become Truly Social Leaders, or “Blue Unicorns”
as they put it in A World Gone Social, in order to bring their companies into the
Social Age.
Ted’s advice: “Change is only scary if it’s happening to you. Instead, bring the
change your competitors dread. That is something only a Social Age business
leader can accomplish.”

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There’s a more human way to do business.

In the Social Age, it’s how we engage with customers, collaborators and strategic partners that matters; it’s how we create workplace optimism that sets us apart; it’s how we recruit, retain (and repel) employees that becomes our differentiator. This isn’t a “people first, profits second” movement, but a “profits as a direct result of putting people first” movement.