TechCrunch50: YourVersion - StumbleUpon, But Better?

For my money, YourVersion is like StumbleUpon on steroids. StumbleUpon uses the site's audience to determine what sites are cool and worth visiting; YourVersion asks its audience, to begin with, what sort of interests they have. The site won an Audience Choice award at TechCrunch50.

At TechCrunch50, a number of companies line the DemoPit, a grab bag of companies that were good enough to make it to the show, but not enough to actually present on stage. But if enough attendees vote for a company, it will be allowed to join the stage. YourVersion was one of the Tuesday winners.

For my money, YourVersion is like StumbleUpon on steroids. StumbleUpon uses the site's audience to determine what sites are cool and worth visiting; YourVersion asks its audience, to begin with, what sort of interests they have.

After that, the site presents a number of sites and then watches what the user does with them: does he or she give them a thumbs up or thumbs down? Does the user share them via Twitter or Facebook? All of this data gives the site more insight into what the user finds interesting, and it will work to present more focused data in the future.

Users can also bookmark sites within YourVersion, apparently as a future reference but also to enter them within the site's database. It's not quite clear how the site will make money, but I'm going to bet on ads.Back to top