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The Tic Tac brand is at the Sundance Film Festival in Utah as sponsor of the Gen Art Lounge, which will debut a comic short and give visitors the opportunity to make short films. The Ferrero U.S.A. brand also is launching a mobile application with an augmented reality component.

Related Summaries

Ferrero do Brasil has prevailed in its three-year trademark case to prevent any third-party confectioners from registering Tic Tac as a brand name. The suit was brought to the country's Superior Court by Tic Tac sandwich biscuit-maker Cory, after its trademark registration was denied by the Brazilian National Institute of Industrial Property.

The Tic Tac brand, produced by Italian confectioner Ferrero, is named for the sound the mini mints make in their container but was originally named Refreshing Mints. Colored Tic Tacs only exist in the U.S. market -- flavors in other countries are white while the box is colored -- and India is home to unique flavors such as cardamom, peach and passion.

Tic Tac's recent media campaign in October saw a 7.94% engagement rate as a result of targeting a specific audience and paying attention to strategic brand alignment, both of which were key to the campaign's success, said Kevin Canty, New York-based vice president of East Coast sales at Kargo, which partnered with Tic Tac for the campaign. Kargo, along with Zenith, worked with Tic Tac and Ferrero to "target the female consumer with a product, Strawberry Fields Tic Tacs, developed specifically for breast cancer awareness month,” Canty said.

Ferrero U.S.A. has added two flavors to its Tic Tac line, Wild Cherry and Peach Fusion. The launch is being supported by a campaign called Shake It Up on the brand's Twitter page, with a sweepstakes and tips for enjoying the summer.