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Smart ecommerce operators are leveraging the benefits of marketing automation tools to use customer data for more personalised campaigns. Your ecommerce system takes care of all point of sale, inventory and fulfillment, integrating with marketing automation ensures you are using up to date customer information, subscription preferences and purchasing behaviour to shape your communication plan.Read more

“Gee the year went quick”…said everyone, every year. And with it, we’re past the silly season and full throttle into a new year as marketers are tasked to help fill a sales funnel at a time when the spending craze of December and January starts to fade. Post-holiday season marketing plans are often planned immediatelyRead more

Each year brands give the world their searing insights by way of predictions. It’s a way to establish market authority so others think “That’s a really switched on company. Take my money.” Okay results can vary, but Predictions do reveal the character of an organisation – whether intended or not. In that spirit, Traction DigitalRead more

Mapping your customer purchase journey lets you make strategic campaign decisions about the timing and content of your marketing offers. Knowing where the customer fits in the buyer’s journey helps you serve relevant content. As you collect more data during the early stages, you begin to build a more accurate picture of your prospects toRead more

You’ve got the e-commerce store, everything is laid out nicely, the mechanics and customer experience is good, it feels like all the boxes are ticked. But you know it could be better. If only you could segment customers for targeted marketing, deal with those abandoned carts, make some product recommendations, maybe even fully integrate allRead more

Key Highlights: • Top effectiveness scores for e-commerce emails • Reclaim your sales! • E-commerce campaign examples and best practice Triggered emails are the way forward when it comes to accelerating online sales. We have the savvy must do tricks that top online retailers are using to maximise online conversion opportunities. Reclaim your sales! AvoidRead more