Category: Craft Beer

Today, beer empires are featured in advertisements and Superbowl commercials at sporting events across the United States. Despite the increased popularity of mass-market beer, the times are changing. While you may often scrutinize the millennial for their quirky behaviors, they may be triggering the popularity of craft beer. Unlike mass-market domestic beer, craft beers are one of the favorite beverages for the youth across America. Corporate beer companies such as Miller Brewing and Budweiser are increasingly losing popularity while micro-breweries are gaining popularity.

Experts in the beer industry are yet to determine the driving force behind increased demand for craft beer. Perhaps assimilation into cosmopolitan culture has caused many people across the globe to start appreciating diverse flavors. It is now clear that mass-market domestic beer customers are shifting to wineries and craft breweries. By 2020, nearly 20 percent of mass-market beer customers will have shifted to craft beer. While this may not seem like a significant figure, it’s quite impressive. Currently, craft beer producers seem to operate in relatively small operations compared to mass-market manufacturers. As such, you will have to purchase from a wide variety of wineries and breweries. The leading craft breweries in the United States include Hardywood and Devil’s Backbone. The growing appreciation for craft beer and diverse brewing methods is attracting mass-market beer consumers. Today, enthusiasts are frequently trying new lagers as they search for the perfect beverage.

About Eli Gershkovitch

Eli Gershkovitch is the Chief Executive Officer of Steamworks Group of Companies. He believes in growing to meet demand instead of waiting for it to shrink to meet him. Since opening Steamworks Brew Pub in 1995, Gershkovitch has expanded its space, boosting its seating capacity from 184 to 754 seats. He stays focused on his concepts. Eli Gershkovitch received his pilot’s license in 1993. However, he first flew his Cessna 182 from Vancouver to Europe in 2009 (GazetteDay). Eli Greshkovitch bought out architect Soren Rasmussen, his initial Steamworks partner in 1997. Besides being the CEO of Steamworks, Eli Gershkovitch seems to be an unconventional entrepreneur. Eli Gershkovitch’s desire to control his life may have prompted him to build his brewing empire.