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Joanna is the product of two academic powerhouses. Graduating with an Arts degree from Brasilia University (UnB), she earned her postgraduate degree in Advertising & Marketing from ESPM, one of Brazil’s first institutes of higher learning, known for academic excellence in communication, marketing and business management. In between these academic endeavors, she studied art history and Italian in Florence.

Joanna began her professional advertising career as a copywriter trainee at Ogilvy, followed by stints at DPZ, W/Brasil and Africa Agency – where she worked on the early days on projects for projects for Itaú Bank, Vivo Telecomm, Mitsubishi and Brahma (Ambev) and where years later, she became creative director for clients such as NIVEA, Mantecorp, Walmart Group and Folha de São Paulo, Brazil’s daily newspaper.

In 2012, Joanna left Africa to join FCB Brasil, where she became Vice President Creative Director, as working for NIVEA, SKY/DirecTV, Mondelez, Campari Group and Nestle, among other local clients.