Google’s Inclusion Of Buy Button A Game Changer For Retailers

by Jacob Fairclough

Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP ——–> Go to the retailer’s site ——> Complete the purchase ...Read the full article