What Are The Available Match Types?

7Search
advertisers can bid on 3 different keyword matching types:

1.) Exact
Match:This is the most targeted
matching option. An Exact Match Keyword will only be displayed when the searched term matches the keyword
exactly. Since most search queries consist of multiple terms, this matching
option can severely limit the exposure your ad receives.

Example: If your keyword Laptop Computer is set to Exact match, your ad would only appear if the surfer searches for Laptop Computer. It would not appear for searches like Apple Laptop Computer or Laptop Computer Sale. To appear for these queries, consider our next match type, Phrase Match.

2.) Phrase
Match (default): This matching
option will display your listing when a search query includes your keywords in
the exact order provided, even if searched in combination with other words.

Example: The
Phrase Match keyword "Bahamas vacation" would be displayed for the
searched terms "spring Bahamas vacation" and "cheap Bahamas
vacation rate", but not for the searched terms "Bahamas
cruise vacation" or "vacation Bahamas".

3.) Broad
Match (opt-in):This is the least
targeted matching option. Broad Match keywords are displayed when a surfer
searches for a term that contains your keywords, in any sequential order. For best results, consider limiting the use
of Broad Match to single keywords, as every word in the keyword phrase may be
considered for matching purposes

Example: The Broad Match keyword "football Arizona" could be
displayed for searched terms such as "football players from Arizona",
"Arizona Cardinals football team", and "Arizona football
jersey".

NOTE: If you notice any
unexpected issues with your Keyword Match Type settings, please let us know by
contacting http://7search.com/support/