It's official: Being rich is now an embarrassment, so instead of flaunting their wealth by peppering conversation with references to private planes and extravagant spending, the affluent are, increasingly, keeping their status on the down low, so as not "to be viewed as insensitive to hardship around them." Or at least that's the case according to a new survey, which found that only 29 percent of people with "lots of money"—discretionary income of between $100,000 and $5 million—wanted to be recognized as wealthy. Sure, it doesn't feel like 71 percent of rich people keep quiet about their money. But that may be because when the imaginary rich brag about all the things they have, it tends to drown out everything else.