Ever since the real time bidding (RTB) world has had its waterfall impacts mediated, header bidding has really stepped into the forefront of ad-space relevancy.

Despite RTB bringing in a newfound sense of competition into the market, ad-space became a top-heavy commodity.
Thanks to new SSP header bidding platforms, page impressions, ad-value and fill rates have all been on the up-and-up.
The competition for ad-space is more alive than ever now.
There is more than a handful of companies that have been working hard to eliminate the waterfall effect while simultaneously innovating the process by which we purchase ad-space.
Sekindo's header bidding solutions has set the precedent in both regards.