Glaucoma in perspective wins again for Wordbird at the PM Digital Awards

Wordbird is thrilled to have its work for Allergan recognised in the fiercely competitive ‘Innovation’ category at last night’s PM Digital Awards.

Wordbird is thrilled to
have its work for Allergan recognised in the fiercely competitive ‘Innovation’
category at last night’s PM Digital Awards. Allergan’s Glaucoma in Perspective
app, created by Wordbird and City University London was awarded a silver Craft
Award by judges.

The app is part of a
larger suite of materials designed to help ophthalmologists explain to patients:
• Why they need to treat
an asymptomatic condition
• With a treatment that
has no perceptible benefits

When consultation time is limited, it is hard to convey this information,
especially since existing material is often scary, complex or inaccurate.

The key innovative
feature of the app is an interactive demonstrator that lets patients ‘see’
how glaucoma subtly affects vision - in a way that usually isn’t noticeable until
it’s too late. Although simple for patients, the demonstrator uses an advanced
code-base developed by computer scientists at City University’s Crabb
Lab. Patients and their relatives can play with different scenarios to get
an idea of how glaucoma might be affecting them – and what could happen later
on.

This innovation is
important because patients are more likely to adhere to glaucoma medication if
they understand the disease and the rationale for treatment. The apps are now
launched in five countries, with more launches planned.

Sarah Sowerby, Wordbird Founder commented:
“We’re pleased to have been awarded silver for our work on Glaucoma in
Perspective. We think every aspect of this project was innovative from the
content to the creative collaboration of industry, academia and agency. To be
recognised in such a fiercely competitive category is a proud moment."