awful!!!

my hair was a nice silvery blonde by using the fudge violet shampoo, i went on to use the whiter shade of pale and only had it on for 7 minutes and it turned my hair purple!!! never ever would use this product again

Great Toner!

The "Whiter Shade of Pale" lives up to its name. It tones the blonde highlights in my hair to a nice platinum, so it's a great mix of now platinum highlights and blonde hair. I definitely left the product in longer than the package instructions indicated, and I found I got great results with that.
I just purchased two more so I can keep my blonde nice and fresh!

amazing product

I had to write a review as this has just saved my life. I have been blonde for years but took a break and went to brown but hated it so had left it a few months so it was in a better condition then used b4 colour to get some of the dark out and then bleached my hair but it went white on the roots and orange on the darker parts of my hair and looked shocking, was so upset. Anyway a friend of mine who trained as a hair dresser dropped me this product off and left it on for half an hour with checks every 10 mins and it has worked wonders, still not completely perfect but compared to what it was before its truly amazing. Defo recommend to anyone who is blond with brassy tones, it works wonders, thanks.

Paler shade of White

Fudge Whiter Shade Of Pale smells odd. It really smells like old paint or something. I have blonde hair. I had to leave it in my hair for at least 2 hours before I saw some yellow lift from the hair. It's very conditioning though and my hair was so soft and shiny after I washed it out. However... it's still not the best toner I've used.