SEATTLE–(BUSINESS WIRE)– Jones Soda Co. (OTCQB: JSDA), a leading premium beverage company known for its unique flavors and customer-designed packaging, today announces the release of its Limited Edition Birthday Cake flavored beverage to celebrate the company’s 20thbirthday in 2016.

Along with the Limited Edition Birthday Cake flavored Jones Soda, the year-long celebration will also include monthly “20thBirthday Present” giveaways on the Jones Soda website along with several birthday “party” events to be announced throughout the year.

Jones Soda Co. was established in 1996 and began distribution of its premium soda throughout Canada and the United States that same year. For the past 20 years, Jones Soda has become known for its bold, fun flavors made with real pure cane sugar and ever changing labels featuring consumer submitted photos. With its reputation for creating envelope-pushing flavor innovations, it is only fitting to celebrate Jones’ 20th birthday year with a new, unique and great tasting flavor. And in keeping up with the company’s forward-looking focus on the ever-evolving consumer preferences for slightly less sweet soda, Birthday Cake Soda, along with the rest of the core Jones Cane Sugar Soda lineup, will be introduced into the marketplace in 2016 with at least 5% less sugar than current versions.

”The beverage industry is ever changing, and to be able to celebrate 20 years of business is a huge accomplishment,” stated Jennifer Cue, CEO, Jones Soda. “ Throughout all these changes, Jones has kept up with industry trends, while staying focused on our core consumer and their want for a premium, crafted soda. We have a passionate fan base and an equally passionate and qualified team here at Jones Soda Co. that are equipped to take this brand and the company to the next level. This team has to date only scratched the surface on what we can do and we are all excited for not only this upcoming celebratory year, but also the next 20 years!”

Jones Birthday Cake Soda is perfect for any birthday occasion or simply as a treat and will be available throughout 2016 at select Jones Soda accounts, including regional outlets such as Fresh Thyme in the Midwest and QuickTrips in Arizona, and nationally in Cost Plus World Market starting in February. In addition, Jones Birthday Cake Soda will be available online at JonesSoda.com as well as on www.myjones.com, where you will be able to create your own customized Jones Birthday Cake Soda, a perfect treat for birthday parties in 2016.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co.® (OTCQB: JSDA) markets and distributes premium beverages under Jones® Soda, Jones Zilch® and Jones Stripped™ brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors featuring pure cane sugar as well as its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers as well as non-traditional retail outlets.