As I work on my next collection, one of the things I have spent the most time thinking about is color. I've wanted to incorporate more of it for some time and have spent countless hours thinking about how to do so in a way that would work well with my already neutral palette and minimal branding.

For someone who works primarily with kraft, white and black paper, you could see how this decision could become a little daunting. I decided to start gradually last year with the introduction of 4 colors: peach, burgundy, emerald, and sky blue. I can't really say how I came to selecting these four, but they have definitely had a positive impact on my collection.

So here I am, a year later, looking to expand my color palette even further. I've always been the type to get hooked on the color of the moment and then a few months later be over it. Taking that into consideration, I decided that it would be best to select colors that I had a deep connection to. I found myself constantly returning to images of coastal Italian cities and tropical and desert regions and it soon became clear that I should draw my palette from my favorite places.

Over the last few months, I've carefully selected the colors that best elicit my memories of places like, Positano, Big Sur and southern Utah. I've narrowed it to 20 colors and am so excited to reveal them with my new collection. In the meantime, I hope this mood board serves as a nice little preview...it's certainly helped to keep me inspired.

Hello! I'm Ashley and the maker behind the Chicago-based paper goods brand, Evermore Paper Co. This is where I share my latest inspiration and sneak peeks, as well as snippets of life and my other creative pursuits.