The “Day of Action” for Net Neutrality, organized by the world’s biggest corporations for their own economic benefit, appears to be fizzling into a big yawn.

In the run-up to the July 12 online “Battle for the Net” to save Net Neutrality regulations from repeal by the Federal Communications Commission (FCC) Republican majority, Breitbart News reported the potential for the protest to morph into a 24-hour rage by viral organizations and criminal “hacktivist” wolf-packs.

But 18 hours into the heavily-promoted online rebellion funded by the Washington, D.C. corporate lobbyists for Amazon, Netflix, Facebook, Google, AT&T, Twitter, Netflix, Reddit, Mozilla, PornHub, Spotify, and Reddit, have not been able to prod the 100,000 interest groups they supposedly signed up to generate much in the way of rage.

But the organizers of the so-called “day of action” insist they reached more than 10 million users with their message, while generating at least 2.1 million comments urging the Federal Communications Commission to rethink its plans. That’s a drop in the bucket, seeing as the tech companies that took part in the protest reach billions of users every day — but the event’s planners stress that they’ve touched a nerve.