Measuring your blog

- The final step in creating an effective blog…for your business is measurement.…You must measure your blog.…First, you want to consider your goals.…What do you hope to get out of your blogging?…Here's some examples:…lead generation,…brand awareness,…maybe you want to increase your social followers,…you wanna search engine optimize for specific terms,…inbound links and thought leadership.…These are just a selection of specific goals…you might wanna consider when it comes to measurement.…

But before you delve into actually measuring…each of the posts in the blog itself,…definitely write down what these goals are.…Google Analytics is actually a great place to start…when it comes to measuring your blog performance.…The first thing you wanna look at…is your overall Audience Overview.…You can set Google Analytics to look at…any time frame you want,…a day, a week, months, a year.…In the overview you are looking at sessions,…a group of interactions that take place on your website…within a given frame.…

For example, a single session can contain…

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Released

7/8/2015

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.

Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.