Previewing Super Bowl LI commercials across social media

We’re about two weeks away from the Super Bowl, and for many marketers, it’s their favorite time of year. Agencies around the world have been working hard for months to craft new, interesting or controversial ad campaigns that stand out on the most highly coveted (and expensive) stage.

What are we working on at Union Metrics for this year’s Super Bowl LI? As usual, we’ll be keeping track of all the Super Bowl commercials and reporting back on how they’re marketed and received across social media.

There are already 28 confirmed advertisers, and several of those have released teasers for their ads. Interestingly, there don’t seem to be as many hashtags in these early teasers as we’ve seen in years past. We’ll keep an eye on that to see if it signifies a larger trend.

So far, the most talked about commercial is from Wix.com. It’s boosted by the social power of its celebrity stars – Gal Gadot and Jason Statham. Wix released the first teaser on January 17, along with a strong social media campaign, including posts from @GalGadot. This got her fans talking, and has contributed to a lot of the brand’s early social success. Other most-tweeted about brands so far are Skittles, Hyundai, TurboTax and Kia.

Over the next few weeks, we’ll be keeping up with the latest Super Bowl LI commercials, how advertisers use social media to promote them, and how audiences react to them. Stay tuned right here for more!

Interested in deeper analysis of Super Bowl ads for your agency? Want to see exactly how your brand is performing across social? Let’s talk.