One of the big questions for packaging designers and brand marketers alike is, "Does our packaging design match the sophistication level of our customer and visa versa?" What do we mean by "the level of sophistication"?In the context of this blog article, we are not...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

Colour psychology for branding has always been important. As brand marketers and branding agencies we are forever trying to come up with new and refreshing ways of getting our brand message across. One of the key tools we have at our disposal is colour. Is...

Okay...So what's the deal with Millennials? Millennials seem to feature in nearly every article or conversation we have these days, and for good reason. Boston consulting group reported that millennials wield about $1.3 trillion in annual buying power in the US alone....

When it comes to the packaging strategy duel there's a push and pull. Let’s see how packaging is impacted when a reactive strategy comes up against a proactive one. Proactive When it comes to the packaging strategy duel, a proactive packaging strategy is one that is...

There are 4 common reactionary reasons for updating packaging. This article will explain how to overcome them. Product packaging is arguably the most important element to your marketing mix, yet when it comes to updating, it’s usually as a reaction to something...

There's an AI disruption technology sliding under the radar [INFOGRAPHIC]. Its called the Voice activated Device. Unfortunately for most brands, this is a technology that most brand marketers haven't seen coming and even worse, are totally unprepared for the...

The mighty collision of brand strategies and corporate culture has led to the relative downfall of many giant names in the corporate world. How does this happen and why? According to Hal King, in the collision of these two forces, the culture always comes out...

The poster child for packaging and branding redesign, failure is Tropicana. In 2009 Tropicana's redesign failure has provided brand managers with their most powerful weapon "case study" to use against other brand stakeholders pushing for greater or a radical...

There are many lessons that private label products can teach brands, providing those brands are willing to sit up and take notice. When studied upfront and closely one can easily find a number of ways brands can combat these private label products. It used to...

What did Albert Einstein really know about branding and packaging design? You may well ask..."What did Albert Einstein know about branding and packaging design? Einstein is quoted as saying “Imagination is more important than knowledge. For knowledge is...

Here is the second part of this 2 part article on the emerging packaging design trends for 2019. Here are 6 more emerging packaging design trends for 2019 Consumers recognise their growing bargaining capability In the past decade the ongoing shift in the...