2013 is all about a vivid, verdant shade of green that enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.

That is the color of the year for 2013, according to Pantone, the color is known more formally as Pantone 17-5641.

The most abundant hue in nature, the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today's complex world. Also the color of growth, renewal and prosperity, no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity. This powerful and universally-appealing tone translates easily to both fashion and home interiors.

The prevalence of green has been steadily rising for several seasons, especially in the fashion and home markets.

About the PANTONEColor of the Year
The Color of the Year selection is a very thoughtful process. To arrive at the selection, Pantone combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.

About Maverick-Dean Creative Group

Maverick-Dean Creative Group is a creative strategy and development team based in Austin, TX. We help businesses utilize the creative process to generate and implement ideas that create stronger connections between their customers, products, and organizations. Learn more

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