Design

Noella Flora

This branding project was to create a logo and branding materials for a exotic flower shop, Noella Flora. The owner creates unique arrangements with plants and flowers. The logo is modern with added hand-illustrated elements representing the flowers she uses. For example for the logo I drew a King Protea, the owners favorite flower to use.

She is targeting early twenties and up. Brides who want a more unique for their wedding. Even those who just need arrangments for events or to give as gifts. She also wants totarget up and coming photographers who could use her flower crowns for their shoots

Mosaic Mural

Mosaic is a company that focuses on POS, Promotional, Fulfillment and Creative services. They have other offices in other states and each one has a mural that shows images of that particular city. My job was to create one that showed the site of Jacksonville in keeping with their colors and brand guidelines. The mural was then put on the main wall when you walk into the office. This is the biggest piece I have ever designed and it was a great honor to have been selected to create it.

Murphy Stidham

You may have noticed the video as you entered this site. It was created by my talented friend Murphy: Journalist, Producer, Editor, Reporter, Photographer & Videographer.

This woman has a passion and a fire for what she does and I was thrilled to create a logo for her.

Combining professional with the little things that make Murphy unique was a fun challenge.

Inspired by an antique film reel, its simple and classic. She takes what she learned from the greats. The serif type to show she is a serious professional that can film hard hitting stories that matter. The color palette is inspired by her favorite color (purple!).

RAS Solutions

This was a branding project I did for a small engineering business. The hard part was turning something corporate and usually boring into something professional yet appealing. It had to stand out from other private engineers. The main type that was chosen represents the blueprints and draft papers he usually works with.

For this project there was a lot of meeting and interviewing with the client to figure out what he wanted his brand portrayed as. So I designed it around the three brand words he gave me; professional, innovative, trustworthy.

Brosnaich Beauty

Brosnaich Beauty is run by Alycia Rowan, an Irish-American cosmetologist. Brosnaich is Gaelic for "encourage", which is the main focus of Alycia's brand. She hopes to encourage others to see the beauty in themselves.

The inspiration for the "B" in the logo came from the Book of Kells. The book is made up of ornate hand-painted lettering and I wanted to honor her heritage as well as show that she her work is detail oriented and beautiful.

Refresco Taino

I invented a brand / new product, Refresco taino. Refresco Taino is a naturally sweet drink that stays true to the tropical fruit flavors of Puerto Rico. I created the logo and bottle lable designs for the different flavors.

Refresco means drink or beverage and Taino is the name of the native pople of the Puerto Rico. Each fruit used is found on the island and on the back of the bottles it explains that when you buy Refresco Taino part of the money would go to keeping the rainforest of Puerto Rico clean and healthy.

The target audience likes buying all-natural things. They buy the cool drinks at local shops because they like to try new things. They like to travel. And for the most part care about the enviornment. They also like instagram and would probably take a picture of this cool new drink they found,

Fania All Stars

The Fania All Stars were a group of salsa musicians famous for their shows in New York. I grew up listening to them since they were from my parents time.

I created a three part poster series representing the musicians as if they were having a show today, while still honoring the era they performed in the 60’s. I hand illustrated some of their most prominent performers and translated them into vector drawings. I wanted to give them a block print feel so i kept them with one solid color.

The posters would be placed in all around New York where the concert first took place.

Poster Series

These ink illustrations represent the six artist and designers that have influenced me the most.

Hayo Miyazaki : My favorite animator since I was little. The way his films make personal connections to the viewer inspired me to become an illustrator.

Frida Kahlo: My idol, anyone who knows me well I have her life story memorized and a million pictures of her and her work around my home.

Jessica Hische: a designer who inspired me to keep working on type.

Louise Fili : An Italian designer, I have always been drawn to every package design she creates.

Tim Burton: My other favorite animator, I always watch all the behind the scenes clips how he makes his characters and drawings.

The six artists, designers and illustrators that inspire me everyday.

GOYA Repackaging

GOYA is a family trusted brand and is has been for years. It is typically used for traditional Hispanic/Latin cooking. Growing up GOYA products were the only food products in my home.

The goal was to reinforce an already well-known brand to its target audience. Keep selling to Latin people but honor it in a way that other people still trust it and try using Goya if they were afraid to try it just because they are not Latin.Not just to update the design of Goya but show the rich pride for the culture and honor the product history.

I redesigned and packaged the most popular products. Each having a unique border design inspired by Spanish tile to honor where GOYA started in Spain.