Cabela's Big Game Hunter Sets Its Sights on Retail Stores Nationwide

The hunting adventure of a lifetime awaits in
Cabela's Big Game Hunter from Activision, Inc. In the latest installment of the
world's #1 hunting game series, which begins shipping to retail today, players
are transported to the most prestigious hunting locations across the world in
pursuit of 24 exotic big game species to put their hunting skills and survival
instincts to the ultimate test.

"We are thrilled to deliver the next chapter in
the Cabela's series and allow players to use real-life hunting strategies in
beautiful international environments," said David Oxford, Activision, Inc.
"Easily the most immersive hunting experience we have created to date, the game
boasts a huge variety of species to hunt, some of which will attack when
threatened, bringing the realism and intensity to a whole new level."

Cabela's Big Game Hunter lets players embark on a
heart-pounding journey across the globe to hunt some of the most sought-after
and exotic big game trophy animals in existence, including elk, moose, caribou,
kudu, red stag, grizzly bear, and more. Along the way, hunting guides will help
players hone their skills and improve their techniques as they track their
targets in such diverse locations as British Columbia, the western United
States, New Zealand, Africa, and Argentina. Cabela's Big Game Hunter offers a
realistic yet fun-filled experience, featuring authentic weapons and equipment,
unlockable missions, and visceral excitement to engage hunting fans of all ages.

Cabela's Big Game Hunter, which is published by
Activision Minneapolis, is available now on the Xbox 360 for a suggested retail
price of $39.99 and the PlayStation 2 for $29.99. The game will also be
available on the Wii for $39.99 on November 14, 2007. The game is rated "T"
(Teen) by the ESRB.