Huawei's SnapTo Smartphone U.S. Product launch

Ready For Life

The Challenge: Create a digital campaign to launch Huawei's new low-cost smartphone into the U.S. cell phone market using the brand umbrella "Make It Possible" and the concept "Live Life Unlocked." We needed to highlight several of the phone's features including its camera with watermarking features, its slim design, and most importantly, that it is a contract-free smartphone.