As the NFL considers a rule change this week that would penalize runners for lowering their helmets into tacklers, Browns running backTrent Richardson is being presented as the poster boy for the proposal.

Specifically, a play in the September Eagles-Browns game, when Richardson was making his rookie debut, has been used as the example by the Competition Committee of the kind of play that needs to be banned, according to ESPN’s Chris Mortensen. On the play in question, Richardson lowered his helmet into Kurt Coleman of the Eagles, sending Coleman’s helmet flying.