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Senior UX Designer

Skill and Role Summary: A nationally-recognized tool brand has requested help from client to reimagine its brand through digital. The company has recently invested in a complete brand overhaul and has conducted significant research and strategy to define a new direction for the future of its brand. Our task is to complete a full experience strategy and experience design informed by their existing progress. The first phase of work will include experience strategy, user research/journeys, and visual explorations. The second phase of work will include design sprints to build out the full site.

Main duties and responsibilities:

• Identify and document meaningful patterns from the user research, audit the findings; provide recommendations to the client/internal team based on findings
• Contribute to the development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps and wireframes
• Execute participatory requirements gathering sessions, participate in debrief sessions
• Conduct and analyze stakeholder interviews to understand key success factors for a project or pursuit
• Provide guidance to Visual Designers for creating optimal emotional engagement and “connectedness”
• Develop Navigation Model, Primary and Secondary Navigation structure; develop Sitemap as required
• Develop frameworks describing key aspects of proposed experience, how it reconciles business/user needs
• Create prototypes using tools such as InDesign, Visio, Axure as required
• Present concepts to clients and internal stakeholders with annotations
• Collaborate with Project Manager and Project Director to assemble a quality IA team for small to medium projects; assist with management of the IA schedule and resource plans
• Lead and motivate the IA team to realize overall goals and deliver a successful project on time