The headset costs £549 - significantly more than the $599 (£461) it costs in the US.

Adam Simon, retail director at analyst firm CONTEXT, described the pricing as risky, claiming that few will be willing to pay so much for their first VR headset.

"Oculus has priced it higher than in the US in the hope that it will replicate the aspirational effect of Apple’s products," said Adam Simon, retail director at analyst firm CONTEXT.

"This price point could be a risk. CONTEXT’s latest insight into the market shows that 34% of UK gamers are willing to spend up to £500 for their first VR headset. However, this figure drops sharply to only 3% for the £500-£600 bracket.

"It must also be noted that VR is demanding on PC power, and further investment will likely be required to upgrade PCs to the levels required to experience VR."

However, Simon added that the high price point allows Oculus to manage supply and demand - something it struggled with earlier in the year, when the headsets launched in the US.

"By keeping the price out of reach of most of the general public, and focusing on the most committed Oculus fans, they are able to closely monitor demand, and control their supply chain accordingly," he said.