Path of Engagement Content

Module Overview

Gatherings — online or offline — are a great way to cast a net and attract new followers. But how can you increase the chance those participants are going to stay engaged?

In this module, you will learn how to increase the effectiveness of your online engagement efforts through understanding your audience, creating a path of engagement and understanding the building blocks of a meaningful online community.

LEARNING OBJECTIVES

Identify a priority segment of your support base to engage

Create a path of engagement in both contact management and workflow tracking software