Inbound marketing is a concept, methodology and process that attracts market qualified leads and converts them into long-term customers. Outbound marketing—SPAM emails, ads and cold calls—is expensive and being replaced with inbound marketing which typically costs three times less per lead than outbound.

Website design has evolved over the past few years. There's no longer a need to create a separate, mobile version of your website. Thanks to the evolution of smartphones and tablet devices, responsive design is a grid-based layout that responds to the user’s behavior and environment based on screen size, platform and orientation.

Brand Optimization

Brand optimization with Yoonek does just that—we set out to build your brand so that it’s unique. Differentiating yourself, no matter the market, is important. Doing so requires precision, expertise and resources. We focus on working with you to first, define your brand—what do you stand for, what are the key messages the market should know about you and how do you deliver on your brand promise—then, we work with you to disseminate that branding into the marketplace. Personifying your brand and giving it a recognizable face, knowing what that brand would say in any given conversation and establishing consistency for all stakeholders, customers and employees is what brand optimization is all about.