Lafley to Legendary board

Was former Procter & Gamble topper

A.G. Lafley, former president and CEO of Procter & Gamble, has joined the board of Legendary Entertainment.

The board also includes Legendary chairman-CEO Thomas Tull, as well as Jim Breyer, Larry Clark, Dick Cook and Joe Roth.

“I believe in Legendary, and I look forward to working with Thomas, his leadership team and my fellow directors,” said Lafley, who retired from P&G last year.

During his tenure at the top of P&G, Lafley focused on revitilizing P&G’s billion-dollar brands like Crest, Tide and Pampers and adding Swiffer and Febreze to its portfolio. As a result, the company’s sales doubled, profits quadrupled, and its market value increased by more than $100 billion. He currently serves as special partner at Clayton, Dubilier & Rice and as director of the General Electric Co.

“I am pleased to welcome A.G. to our board,” Tull said. “He is a significant addition during a time of development and opportunity at Legendary.”

Legendary is in the midst of producing a slate of tentpoles that include Superman reboot “Man of Steel,” Guillermo del Toro’s “Pacific Rim,” Alex Proyas’ “Paradise Lost,” Sergei Bodrov’s “Seventh Son,” “Godzilla” and adaptations of Warren Ellis’ “Gravel” and the “Mass Effect” videogame. It’s also growing in TV and comicbooks, with Legendary Comics having recently released its first book, Frank Miller’s “Holy Terror,” and recently set up a production venture in China to target moviegoers there.