The watch and jewellery brand has signed up to sponsor the Trailblazers category of the Hot 100, a section dedicated to pioneering individuals in the jewellery industry who are forging their own paths and creating new initiatives within the trade.

By becoming a Gold Partner, Bering has been allocated exclusive money-can’t-buy tickets to the Professional Jeweller Hot 100 2013 party. It will also have branding at the event, which takes place this year on September 3 at One Marylebone, and in the Hot 100 book, which will be given to guests at the party and then mailed out with the October issue of Professional Jeweller magazine.

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Bering UK director Henrik Leth Møller said: "On behalf of Bering Time I am extremely pleased to once again sponsor an event created by the innovative team behind the Professional Jeweller, which besides having created an industry-leading magazine in a very short time have brought us outstanding industry events such as the London Watch Show and the Hot 100.

"The Hot 100 is a much anticipated celebration of some of the most outstanding of the industry’s innovative and hard-working individuals. It is a chance to give the top performers a deserved pat on the back and it is something that Bering is proud to be sponsoring. Everybody at team Bering is looking forward to meeting the whole industry for a celebration of this year’s Hot 100."

This is the second Hot 100 event that Bering has sponsored this year, having signed as a Gold Partner for the inaugural WatchPro Hot 100, which took place in July. It was also an exhibitor at the first London Watch Show, which also took place in June.