Leadership

Recently we sponsored a golf tournament for the Burnaby Board of Trade. Although our Sandbox Team did not fair very well it was a great day on the links.
Golf is such a great metaphor for our business and our career. Most of us simply go out on the course grab a club we think may work and hit the ball. We don’t often take into account where the hazards are or the distance to the green. When we do this the chances are we will miss our target. If we don’t know ourselves, our game, what we are capable of with each club we get into trouble (ie. we end up water, sand traps, the bushes). Then we are constantly trying to recover from our bad or missed shot. This wastes both time and energy.
However when we know where the...

Ok so you are asking yourself what does Leadership and Signs have to do with one another? Quite a bit actually. As John Maxwell outlines in his book the 21 Irrefutable Laws of Leadership, good leaders, add value, communicate and connect with others, influence others and create buy-in. Don’t signs do the same thing? Have you ever contacted a company because of a company vehicle that you saw driving down the road? Maybe it was a vehicle wrap or simple vinyl graphics. Either way it captured your attention and effectively communicated it’s message to you. The message then connected with you and influenced you to buy-in (you called the company).
Other signs do the same thing. At trade shows, effective displays, pop-ups and banner displays are all trying to do the same thing as that vehicle driving down the road. They communicate, connect and influence all in order to create buy-in....