Apollo was born and raised in Staffordshire, which is part of England's West Midlands.[1] He was originally a professional Command and Conquer player for Team Dignitas, winning the Command and Conquer 3 event at the 2007 World Cyber Games for Great Britain.[2] In 2009, Apollo retired from professional Command and Conquer and traveled to Korea where he spent the summer playing poker and Brood War, where he achieved a peak of C- on iCCup as Terran.[3]

Apollo switched over to StarCraft II shortly after the release of Wings of Liberty and initially played as Terran but eventually switching over to Zerg. Later, he switched to Random to improve his casting and coaching.[4] Since then, he has become a fixture in ESL's Europe-based division, including WCS Europe and Intel Extreme Masters tournaments.

From the first day of the beta Apollo played as Terran, his race in Brood War. He played all day every day until he moved back to Korea for the summer of 2010 to live with Tasteless. He spent his time there talking StarCraft II every day with IdrA, Artosis, and his roommate.[5] Tasteless influenced Apollo to begin commentating and he applied for the position of Day9's co-commentator at IEM Season V.[6]

Apollo started out the release of the game playing Zerg, playing at a high level but never winning tournaments. He played in the Multiplay UK i40 LAN event taking third over future notable and future team mate BlinG. He ultimately switched to Random to assist in his casting knowledge[4] and is currently ranked in the region of Grandmaster for Random and Zerg.[7]

Artosis complemented it by wearing Pokémon anime main character Ash Ketchum's trademark hat and fingerless gloves. The DreamHack venue DJ even played the original Pokémon anime theme song (Gotta Catch 'Em All.)

When he moved to Sweden, MaddeLisk invited him in a Coca-Cola commercial to share a Coke with her as part of Coca-Cola's Share A Coke ad campaign in Sweden. Apollo later took her up on the offer at DreamHack Summer.[13][14]