ERDINGER OCTOBERFEST

Campaign: Little Germany

Objectives:Make 2018 Oktoberfest a memorable and fun day, which preserves the essence of Germany’s festivities,ambiance and fair.

The annual Oktoberfest has been one of the most popular beer festivals in Singapore, and for 2018, Erdinger transported beer lovers on a journey to Germany by bringing to lofe the mock-up of a German town, On-stage were performances for all to enjoy while customers feasted on tantalising German food, sipped traditional Bavarian beer and won prizes at traditional gam