Staying organized while exhibiting at a trade show can be hard work. Luckily, for event marketers, the digital age has ushered in technology that can help exhibitors stay on top of everything, from travel arrangements to staff scheduling. In addition to popular business travel apps—such as Dropbox, LinkedIn, Uber/Lyft and CamCard—we highlight 10 of the best apps for trade show exhibitors.

From smaller portable trade show displays to larger custom and custom modular trade show exhibits, trade show displays are one of the most powerful visual representations of a company’s brand, products and personality.Exhibits come in a wide variety of layouts, styles and functionalities. If you are looking to find the perfect exhibit to reach your event marketing objectives, we have outlined various display and exhibit solutions to help you make the right display decision.[Read more…]

Picking the right space for your trade show booth is essential for gaining foot traffic, visibility and generating leads. There are many factors that should be considered when picking the perfect spot on the trade show floor. In this post, we cover how to select the best space to help you exhibit better at your next event.

A stunning, well-designed trade show exhibit is crucial to trade show success…

…and nothing can limit its impact more than a poorly dressed booth staff.

Trade show and conference attire is a key aspect of your overall event marketing presentation. As such, expressing your individual style and personality needs to be balanced with appropriate business attire, practical pieces and comfortable clothing.

In this post, we share insights into trade show apparel and how to stay comfortable and stylish on the trade show floor.

Having a dynamic and attention-grabbing trade show booth is essential if you are looking to gain an edge over your competition at your next event. It is important for your exhibit to look ready and be ready when the exhibit hall opens its doors. In this post, we outline how to strategically navigate the installation and dismantling (I&D) process to ensure a smooth and stress-free assembly and teardown of your trade show booth.