Tag Archive: rebrand

A very well thought out and brave rebranding of an iconic global brand. The detail of the icon is beautiful and to achieve such a fresh look is great work. Will look to dig into more detail on this story, do send links if you find more.

Here’s a somewhat ungracious interview with Massimo Vignelli, who created the previous look in 1967. I disagree that it didn’t need to change and from the video, the sense of history is strongly present.