Remember a week ago when everyone was sure that Apple was in talks to buy Tesla? We were all so naïve back then.

I say this because Apple announced their iOS in the Car initiative, rebranded as “CarPlay” via Press Release and a big splashy website section (that’s what the image above is from). A whole host of car manufacturers have signed on for the program that will integrate iPhones directly into in-dash infotainment systems. This is an important play for Apple, as this is about more than just extending Siri into cars. This is about the looming Internet of Things, and what operating systems will be competing for deep integration with all of our lives.

Low stakes, for sure.

Apple’s chief rivals–that would the mega combo of Google and Samsung–have announced a “premium Chromebook.” Chromebooks, you’ll recall, are the entry-level laptop class that rely on Google web services for just about everything. In a “run away from Apple at top speed” design decision the new Samsung Chromebooks feature a faux-leather look. Just in case you want your computer to have that Rust Cohle ledger of doom vibe.

Last, but not least, Microsoft let slip some more details about their answer to Siri for Windows Phones: Cortana. The Verge has some screenshots of the new player in the “intelligent assistant” field, this one based on the popular Halo character. To heck with the phone version, I say, get this into the Xbox One.