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Dragon Quest Heroes will be releasing in North America and Europe later this year according to an announcement made by Square Enix today. The game has been confirmed for launch on PlayStation 4 and will carry a price tag of $59.99 in the United States.

The action/RPG mash-up draws heavily from developer Omega Force’s history of making their long running hack and slash Dynasty Warriors / Musou games. The Tecmo Koei studio is no stranger to collaborations, having already teamed up with Nintendo last year to develop the very successful Zelda themed Hyrule Warriors on top of other themed Musou style games including titles based on One Piece, Gundam and Fist of the North Star.

The game just launched in their domestic market of Japan for PS4 and PS3 (February 26, because it’s the future there) so early sales numbers are not yet available. But given the typically staggering popularity of Dragon Quest, on top of the loyal following Omega Force developed Musou games carry, it should be a safe bet that Dragon Quest Heroes does well. Dragon Quest Heroes does, after all, have one of the best advertisements in recent memory.

There is no official confirmation on whether the PlayStation 3 version of the game will make its way west, but I expect to see it released as a possible digital download, depending on the activity of PS3 users. Also unconfirmed are bubble wrap themed advertisements.

Japan’s love for Dragon Quest is well documented. It is the game that put Enix on the map and the franchise that has enjoyed more success in Japan than even its Square counter-part, Final Fantasy. So what happens when you pair Dragon Quest with the most addictive oddity in human history, bubble wrap?

Japanese citizens who have no choice but to be drawn like moths to a flame.

Displayed at the incredibly busy Shinjuku train station, Square-Enix created a bubble wrap medium ad for Dragon Quest Heroes, which launches this week in Japan. The have been spectacularly engaging, drawing young and old to defeat the bubble wrapped slimes that cover the wall.

The ad reads “みんなで力を合わせてやっつけよ” which translates roughly to “The combined power of everyone will defeat” or “With everyone’s power combined we will defeat our foes.” Or something to that effect. There are several messages encouraging passers-by to partake in the never ending battle between adorable blue slimes.

It’s a pretty cool ad for a game that franchise that doesn’t need a ton of marketing. Dragon Quest has a far reaching popularity, with many noteworthy celebrities appreciating the franchise, including famed baseball player Ichiro Suzuki.

Dragon Quest Heroes is a spin-off iteration of Dragon Quest, this time taking an action-RPG approach to the classic turn-based RPG. Developed by Omega Force, the team responsible for the Musou/Dynasty Warriors franchise, Dragon Quest Heroes draws heavily from this style of game, which is also very popular in Japan.

The game has yet to be announced for western audiences, as both Dragon Quest and Musou-style games have a more niche popularity in the west. Also there is no word on whether viral bubble wrap marketing will go international.