Google shopping how to get listed

Here’s the first question: what is the business value of having one of your images come up at the top of Google’s search results? I don’t mean Google Image Search, I mean the first organic results (aka SERPs) seen on Google.com for a particular keyword? If you have an e-commerce site, the value is pretty obvious. And, there are multiple ways to get your product image to appear in the top results – primarily through feeds into Google Shopping or via paying for product images in Google AdWords (using ad extensions). Non e-Commerce Images? But what if you don’t sell a traditional product and don’t have a traditional product catalog? As in, no standard e-commerce / product offerings. Is there business value to having one of your images front and center on Google’s main organic SERPs? Yes, of course there is. Now, you could have endless internal debates within your company about the value of getting that image there, and you may come to the … [Read more...] about How To Get Your Non-Product Images To Show In Search Results

As documented by case studies in the U.S. and abroad, retail firms can get up to a 30 percent increase in organic traffic by using structured markup like Schema Microdata, GoodRelations and Google Rich Snippets, etc. This begs the question: why aren’t more retailers using structured markup? Implementing structured data requires the skill of adding a few extra lines to the HTML code of your site. Once implemented, you will immediately feed Google and hundreds of mobile and recommender applications with all the information consumers are looking for when they shop for your products. Your detailed information is displayed right in search results, as shown in the before and after examples below. Many retailers aren’t aware that only about 5 percent of their potential customers will see their offers in the SERPs when they shop. That means 95 percent will never get beyond a brief description of their products and services as shown in the first example above without structured … [Read more...] about How To Get A 30% Increase In CTR With Structured Markup

You’d think taking a product from free to paid would cause an outcry (and there is some of that) — but for many, instead, it’s an answer to long time concerns — concerns about control. More Control = Happier Marketers Cindy Starr, VP of external marketing at VistaPrint, a printing company with more than 65,000 products in its merchant feed, says the free Google Product search has been a fantastic source of business, and she believes Google Shopping could perform even better. “It’s been quite successful for us,” she said. “It has one of our highest conversion rates. But, for our particular use, we’re excited about the changes. One of the things that we’ve been trying to do is get more volume and, with this, we can bid and get more volume. We’re excited about that possibility.” Ryann Scrafford, marketing director of kids clothing retailer Axl’s Closet, agrees. “Outside of ensuring we had clean data, there … [Read more...] about Marketers React To News Of Google Shopping Changing To Paid Inclusion With Hope & Concern

More so than any other product in the AdWords suite, managing, reporting on, and making sense out of Product Listing Ads (PLAs) extends beyond the toolsets provided in AdWords. The levers that we can push and pull exist within two unique systems — AdWords and Merchant Center — and, as a result, we need to do some internal legwork in order to effectively merge the inputs and outputs and come up with actionable analytics to optimize on. At my agency, we’ve been working on some different ways to more effectively work with PLAs, given the available analytics and levers for optimization. This article is intended to share some ideas and processes that we’ve found helpful. Hopefully, they help you, too. Placements Not Products It all begins with how you think about PLAs. Back in the good ol’ days, PLAs were just products and descriptions. That is no longer the case – the modern incarnation of PLAs are contextually targeted placements. The issue is that the … [Read more...] about How To Get Analytics Right With PLAs

Ever since Google Shopping transitioned into a monetized service last year, marketers have been looking for ways to get the most out of it. After all, the service is making quite a name for itself. In fact, in the fourth quarter of 2012, Google Shopping sent 96 percent more traffic to sellers compared to Amazon Product Ads. For some marketers, the approach to Google Shopping is to treat it like any other comparison shopping engine (CSE). While Google Shopping is a CSE, it also acts a lot like paid search. This makes sense when you consider how seamlessly consumers can flip back and forth between search, shopping, and product listing ads within Google. It’s not uncommon to see clicks start in one of these channels and then lead to a conversion in another. Because of this close interaction, you can be successful in Google Shopping by applying many of today’s proven paid search strategies, yet not all of them will work. With this in mind, here are three key points to know … [Read more...] about Five Ways to Improve Google Shopping Results