For our redesign of the Booze Carriage website, we started with three major goals. The site had to be functional, informative, and fun! The client relayed they wanted a modern design and we tried to carry over the functional aspects of the old site with an updated look and more usability. As a result, the shopping process is easy to navigate and looks better than ever.

Competition is natural. From the moment our predecessors crawled out of the ocean, they were at odds with one another: vying for food, comparing tan lines, and arguing over where to put beach chairs.

The eCommerce marketplace is basically the same (minus the sunburn). If you want to sell online, it’s important to remember there are a few big fish in the sea trying to do the same â€“ not to mention thousands of little ones. That’s why competitive research is the natural progression from doing your own keyword research.

Shoppable video, an interactive film that showcases products that can be selected and purchased, is one of the most interactive and innovative eCommerce experiences weâ€™ve seen this year. It’s bound to be profitable â€“ after all, combining shopping and entertainment is what advertisers have been doing since they created cartoon mascots for sugary cereals.

The real question is how can brands best execute messages in this medium? So far there have been a couple of methods attempted by various companies, each with interesting results. Here are three videos which take different approaches to the shoppable video, as well as advice for those looking to follow suit.

If you’re trying to optimize your eCommerce site for search engines, you need an SEO strategy that isn’t just another tired old SEO pagerank solution. There’s lots of SEO advice out there… unfortunately the so-called search engine optimization experts often rely on outdated SEO practices and SEO tips â€“ they don’t know the SEO secrets that will improve your Google search results.

Don’t worry, all this terrible, keyword-bloated intro exists to make a point: your current SEO strategy might be actively hurting your site… especially if it looks anything like this!