Announcing the KISSmetrics and AB Tasty Integration

We’re pleased to announce a new integration with a tool called AB Tasty. As the name suggests, AB Tasty is an A/B testing tool. When you run an A/B test using AB Tasty, you’ll automatically be able to send your results to KISSmetrics.

Conducting a test with AB Tasty is simple:

Install the AB Tasty tag on all pages of your site.

Make changes to a page using the WYSIWYG editor. (You can run a multivariate test in which you test multiple elements on a page.)

Set the KPIs you want to measure.

Run the test.

Get your results.

Use Case

Let’s say you’re on the marketing team of a SaaS company and want to A/B test your homepage. Using AB Tasty, the first step is to install their code on all pages of your site:

After your A/B Tasty code is installed, you’ll want to run a test. In this example, let’s say you want to test your homepage headline. You would go ahead and make changes to the headline using the WYSIWYG editor:

Then you would want to select “Track Clicks” next (your KPI is “Signed Up for Free Trial”):

You’d run the test until you reach statistical significance. You’d also want to integrate the test into your KISSmetrics account. To do this, you would log in to AB Tasty and select “third tool integration” under the options panel:

…and integrate with KISSmetrics:

This integration will create a new KISSmetrics property called AB Tasty Test — 12345 (12345 is the Test ID).

Where AB Tasty Ends, KISSmetrics Begins

Your original test was set up to see if an alternate headline would lead to more trial signups. AB Tasty will determine which variation performs the best. After it completes the task, it will hand off the baton to KISSmetrics.

With KISSmetrics, you can use the AB Tasty property to create specific reports and segment your visitors. You tracked free trial signups, so a useful report would be one showing which headline variation brought in the most paying customers (not just signups).

To get more detailed than just paying customers, you can view metrics like lifetime value and revenue per user. These insights will let you know which variant brought in the most valuable customers. Again: It’s not just about which test brought the most trial signups, but also which test brought the most valuable customers.

To see our full list of integrations for KISSmetrics, please visit this page.

About the Author: Zach Bulygo is a blogger for KISSmetrics, you can find him on Twitter here. You can also follow him on Google+.