Pantone 2018 Ultra Violet

Inventive and imaginative, Ultra Violet lights the way to what is yet to come!

Pantone has announced 2018 colour of the year! 18-3838 Ultra Violet!
This purple is a dramatic and provocative shade, it communicates originality, ingenuity. Purples have long been a symbolic of counterculture, unconventionality, and artistic brilliance. Think of music legends, such as Prince, Jimi Hendrix, Cher, and David Bowie all brought shades of Ultra Violet to the forefront of western pop culture and as personal expressions of individuality. Full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, provoking individuals to delve in their creativity, and leave their mark in the world.

Historically-speaking, there has been a mystical or spiritual quality attached to Ultra Violet.
This color is often associated with mindfulness practices, the use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

Find in 2018, inspirations from designer’s collections, to makeup, furniture and packaging. We’ve gathered the best of ultra-violet for you.