Amazon.com has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

Re: Point of reference (Score: 1)

Walmart is only closing 3 percent of its US locations... A tiny figure. And that's after a building boom, where they were putting new Walmarts EVERYWHERE. 66 percent of the store closures are their "smallest-format [convenience] stores called Walmart Express". Nearly all (95 percent) "of the stores set to be closed in the U.S. are within 10 miles of another Walmart." There are 4 Walmarts within just 12 miles of my location. And as I said, ordering online doesn't preclude picking up your online order in-store, for free. Not to mention the many other retailers with lower free-shipping thresholds.