This object is part of an identity program designed by Maureen Mooren for Marres, Centre for Contemporary Culture in Maastricht, Netherlands. Since Marres organizes both on-site and off-site exhibitions and projects, Mooren decided the identity should be something that would express the experimental nature of the institution and its open curatorial voice. A traditional static logo would not suffice.
The resulting logo has no standard elements, except the repetition of the letter M. “It serves as an identity, says Mooren, “partly because of the lack of a logo.” Her identity program for Marres relies on a loose, somewhat random appearance of typographical elements. Mooren’s approach to identity design reflects the contemporary issues of eclecticism and confusion resulting from a society overloaded with information.

This object was
donated by
Maureen Mooren.
It is credited Gift of Maureen Mooren.

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