The negative performance of yoghurt and sour milk products in 2016 was due to economic recession and the depreciation of the Nigerian currency, which resulted in higher import costs and price hikes. The category bounced back quite quickly in 2017, however, with economic recovery supporting robust growth in retail volume and current value sales. This was in keeping with the category’s review period performance prior to 2016, when it benefited from a growing trend of consumers switching from unbra...

Euromonitor International's Yoghurt and Sour Milk Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Why buy this report?
• Get a detailed picture of the Yoghurt and Sour Milk Products market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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YOGHURT AND SOUR MILK PRODUCTS IN NIGERIA
Euromonitor International
August 2017