50 Cent: Listen up people. We need to, like, be more popular on the internet. How can we do that.
VW staffer 1: Cats. Cats are popular on the internet.
50 Cent: F*ck cats. I hate cats.
VW staffer 2: Well, um, okay. How about we hire a celeb who’s popular on the internet to be a spokesman? Perhaps Drake?
50 Cent: (Frowns, shoots death glare) HELL NO! What we need is some of them memes I read about on that awesome UPROXX website.

VW Staffer 3: Here’s an idea: let’s see how many we can fit in a 30-second commercial!