Stephanie Taylor Christensen

Stephanie Taylor Christensen is a former financial services marketer who brings more than a decade of experience in marketing and writing to her career as a full-time freelance writer and small business owner.

Claiming the tax deduction for business-related mileage can reduce your t ax burden, but ensuring that you realize true value from this benefit requires careful record keeping. (In fact, the IRS explicitly asks whether you have written documentation of mileage…

Although the 2013 Small Business Taxation Survey released by the the National Small Business Association (NSBA) estimates that 84 percent of small-business owners turn to accountants for help pertaining to tax matters, hiring an accountant, even in a limited …

When your small business outgrows your original vision or your target market shifts, rebranding may be in order. But updating your image and messaging can be risky. So, how do you alter your approach without damaging your reputation or losing customers?

You identified your target audience when you drafted your business plan, but perhaps since then the market has shifted in ways you didn’t anticipate. In fact, the customers you originally sought may differ greatly from those you attract today.

Cut flowers account for an estimated $7 billion to $8 billion in annual sales by florists nationwide. Despite the wealth of opportunity that figure seemingly represents for budding businesses, entrepreneurs have to compete with behemoth online retailers like F…

Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available to reap those benefits?