Small Business of the Day: Olina Star

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How: Parek, a stay-at-home mom, said she was inspired by a family member who worked as a teacher, and wanted to look fashionable on a budget.

"She wanted to keep up her style without breaking the bank," she said. "Teachers are not paid enough, and often have little resources left for shopping and jewelry."

Parek decided to try her hand at becoming an online entrepreneur, keeping a teacher's budget in mind. Olina Star jewelry starts at $14, and many pieces retail for under $25.

Where: Los Angeles

In her own words: "Macy's and JCPenney have programs for teachers, but no jewelry brand targets teachers directly," she said. "We make sure teachers can always afford this (jewelry) which has also attracted non-teachers to the brand."