Increase Your Product IQ

Even highly cognitively capable people – including product managers – can forget to do simple things that they know they should do. In this episode I discuss the power of checklists in general, a product management-related checklist you can start using right away, and some ideas for how you can embed checklists in your products to help your customers solve their problems.

Like so many of my podcasts, this episode started from a Slack conversation last week. “What are some good products that were marketed badly?” Of course, if a good product is marketed badly, that usually means it’s going to fail, which usually means no one ever heard of it. But the fact is that there Read More

In this episode I present a somewhat iconoclastic list of books related to product management that I’ve found extremely valuable, and which don’t often appear on those other “product management book” lists.

Your methodology, your process, is a means to an end. It’s not the end in itself. If it’s not helping you deliver on your goals, then you need to change it. And if you are looking for a high fidelity metric to use to manage your process or your people – consider the World Series. Read More

If the product organization doesn’t provide the right product knowledge to Sales and Marketing, then they can’t be successful. In this episode I share more Minimum Product Knowledge necessary for Sales and Marketing success.