The political ethics of consumerism

The political ethics of consumerism

The political ethics of consumerism

This article draws on research into the development and growth of ethical consumption in the UK to suggest why consumerism and citizenship are not necessarily opposed practices. Consumer-oriented activism offers important pathways to political participation for ordinary people. The organisations involved in this field embed consumer-oriented activism in wider programs of mobilisation, activism, lobbying and campaigning, enrolling ordinary people in active political engagement.

Abstract

This article draws on research into the development and growth of ethical consumption in the UK to suggest why consumerism and citizenship are not necessarily opposed practices. Consumer-oriented activism offers important pathways to political participation for ordinary people. The organisations involved in this field embed consumer-oriented activism in wider programs of mobilisation, activism, lobbying and campaigning, enrolling ordinary people in active political engagement.