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MMS NEW YORK: THE CONNECTIVE POWER OF CONTENT

In our media-obsessed culture – two things are true: everyone has access and it touches our lives 24/7.

Today's most powerful media transcends mere advertising and spans the entire consumer journey. Content, in forms more diverse, personalized and well placed than ever before, is the new marketing plan. Which brands and businesses truly understand, operate and thrive in this new content imperative reality? The ones who push boundaries of creation and imagination in content asset development, distribution, engagement, and monetization. Hear from and meet them at MMS New York – when content marketing savvy CMOs from brands across every vertical convene to share words of wisdom, lessons learned and more.

As Chief Marketing Officer of Tough Mudder Inc, Jerome Hiquet brings strategic vision and a global perspective to the leading active lifestyle brand and endurance event series. Hiquet has more than 15 years of experience in Europe and North America. As CMO for Tough Mudder, Inc. he is responsible for overseeing global sales, new customer acquisition and retention, media and content strategy, customer service, product marketing and more.

Now in his fourth year at Tough Mudder, Hiquet has had spearheaded monumental initiatives for Tough Mudder. Hiquet played an instrumental role in securing Tough Mudder’s multimedia partnerships with The CW and CBS Sports, which brought Tough Mudder to life for to millions of viewers via their respective broadcast and digital platforms in 2017.

Hiquet also led the product development and marketing for new event series, including Mini Mudder, Tough Mudder Half, Toughest Mudder, Tough Mudder X and more, overseeing several teams to develop, launch and bring new products to market for millions of people across the globe.

Continuing to bring his global approach to Tough Mudder, Hiquet was also instrumental in securing licensing deals with IMG and Seroja, bringing the event series overseas to Asia and the Middle East for the first time. Under Jerome’s leadership, he has positioned Tough Mudder as a leading media and content creation and distribution company. Hiquet oversees the global digital media strategy at Tough Mudder, and has grown the company’s fan base across Facebook, Twitter, Instagram, YouTube, Snapchat, Livestream and more.

Prior to joining Tough Mudder, Hiquet was VP of Marketing, Sales and Digital for North America and Mexico for Club Med. Hiquet oversaw all marketing strategy, including brand development, product strategy, pricing, customer value maximization, and business development. Prior to Club Med, Hiquet spent four years leading CRM efforts at Voyages¬sncf.com, the No. 1 e¬commerce company in France. Earlier in his career he managed the customer service center and loyalty programs at Accor Group in Paris, including partnership development with Visa, American Airlines, and American Express. Hiquet holds a degree in Marketing from Bordeaux Business School in France and a Business International Specialization from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

Jay is CMO of BARK, which has shipped more than 70 million products to over a million subscribers and expanded into creating its own toys, treats, experiences and entertainment. BARK products are available in BarkBox and at Target stores nationwide. Prior to BARK, Jay was SVP of Global Marketing at Bank of America. He's also an active angel investor and advisor to companies across NYC, and is a founding board member of Unite America. He's from Knoxville, TN and currently resides in New York City.

Also an active angel investor and advisor to over a dozen companies, and a founding member of the Centrist Project (www.centristproject.org). I often speak at conferences and universities on the topics of marketing and social philanthropy.

Doug Zarkin is a senior-level, global strategic marketing executive with an impressive array of honors and recognition for his marketing and brand building successes in the healthcare and retail arenas at companies such as Avon, Limited Brands and Kellwood. In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for Pearle Vision where he is currently responsible for the global strategic marketing, visual merchandising, product promotion and store design for Luxottica's global optical franchise business. In 2015 and again in 2016, Doug was recognized with an Effie for marketing excellence in HealthCare Services for leading the brand revitalization work for Pearle Vision. When not at the office, Doug can be found on the tennis court or in the pool with his two kids.

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

As Chief Strategy Officer, Kristen pushes the agency forward in the application of both art and science to create meaningful consumer connections, uncover new demand opportunities, and drive desire for the brands OMD is privileged to steward. Kristen energizes teams to mine this dynamic media landscape for rich opportunities to deliver robust brand growth.

Greg is the Chief Strategy & Development Officer for Havas Media North America, overseeing strategy, content, and business development. Greg’s been a part of the Havas family for 14 years and moved to New York five years ago to establish a US presence for Cake, the content and social team within Havas. His experience spans media, sponsorship, content, editorial and social marketing for brands including Unilever, Nintendo, Vodafone, LVMH, Coca-Cola and Molson Coors.

Within the North American business Greg has established the Collective bringing strategists and content creators together to infuse media plans with smart thinking and collaborative creativity. He’s originally from the north of England and has an undergraduate degree in film and theater as well as an MBA with a focus on successful cultures within agencies. A TriBeCa resident, Greg serves on the Board of the Lower Manhattan Cultural Council and enjoys escaping upstate on the weekends.

Passionate about the convergence of media, digital, data, and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM’s clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe, and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young, and refined after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience give Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

Carl leads the strategic direction for the growth and seismic shift in digital, data and technology as products and services for Wavemaker, a leading global media content and technology agency.

Carl is a passionate leader in the industry and is a frequent speaker and consultant on the transformations occurring in digital, data and technology; often quoted in the press for his views on the future of marketing and media.

Carl believes that technology and data are the key drivers of marketing transformation. Carl is a frequent lecturer on how consumer behavioural change through technology has led to an abundance of unstructured data that should be used for personalizing brand experiences leading to more profitable brand ROI.

Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG. These positions provide Carl with a unique view of the advances in the industry.

Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its co-lead for the I’m Part Media Action, which since its inception has raised millions for scholarships and training for diversity talent in the Marketing and Communications fields. Carl is also on the board of Breastcancer.org, a non-profit organization that raises awareness of breast health issues.

Carl is a contributor to a book on Transitional Media published in September 2014. In the book, Carl writes on the way in which brand and consumer interactions are being built on “Open Source Marketing” principles. The same principles the enabled the growth of the open software marketplace.

At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.

Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company that is part of WPP. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.

Carl lives with his wife and two daughters in New Jersey where he has a collection of over 60 vintage radios.

Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and multi-screen media, sponsorship activation and digital marketing. He has deep expertise in leveraging market insights and skills to create brand value, reinvent stagnant products, expand distribution and develop new businesses.

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express. He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards. Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology. Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others. In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

As SVP of Sales, Michael Rosen oversees all media and measurement sales initiatives including Pinpoint by Foursquare and Attribution by Foursquare. Michael also leads the Strategic Client Group, which develops multi-year partnership with top brands and agency development, to foster deeper relationships with agency holding companies.

Prior to Foursquare, Michael was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. Michael led online/mobile sales, strategy and marketing for AT&T AdWorks, and held leadership roles at WeatherBug, Bloomberg and Showtime Networks.

Michael serves on the Upstream Group Seller Forum advisory board and is a founding board member of the Newhouse 44. He received his MBA from the NYU Stern School of Business and bachelor’s degree from Syracuse University. He previously served as co-chair of the IAB's Sales Executive Council, on the Board of Directors of the Financial Communication Society, Ad Council´s Media Steering Committee, and Online Publishers Association.

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.

Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.

In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Wendy Wahl is VP, Enterprise Marketing at Aetna. She is responsible for advertising, media, social and brand strategy across the enterprise, as well as marketing for Aetna’s Consumer Business and Aetna’s provider Businesses. She also leads the in-house agency.

Prior to joining Aetna, Wendy spent 18 years in advertising in NYC where she was most recently EVP, Head of Marketing Strategy and the North American Healthcare Practice Lead for Omnicom’s RAPP. In addition to leading client relationships with Johnson & Johnson, Pfizer and Merck, she also led Marketing Strategy for consumer-centric clients such as Google, Delta, American Express, Starwood and Target.

Wendy also held senior level roles at Digitas and Publicis where she partnered with her clients to develop everything from social strategy to new product development to brand strategy.

Kyle has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.

Prior to PubMatic, Kyle held various manager-level positions at Symantec. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets.

Jenna Spivak Evans leads US Digital Innovation for Unilever with a focus on eCommerce, Data and Digital Experience. Jenna looks to address “current” and “future” consumer needs by partnering with startups, building new solutions, and launching company-wide strategic initiatives.

Currently working at The Coca-Cola Company and focusing on developing the strategic digital insights, platforms, and tools to engage consumers along the path to purchase.

An experienced leader with strong team-building and resource management skills. Results include demonstrated success in effective Brand and Customer strategy, including digital and social strategy, brand building and lead generation programs which have consistently exceeded revenue and key metric growth objectives.

As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney worked at Inc. and Departures magazines.

Speakers

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Ramsey consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

As chairman and co-founder of eMarketer, Ramsey has rich insights and a big-picture perspective into how consumers spend their time and money, as well as how marketers are striving to reach them. On top of his role as chairman, he is also the chief innovation officer for eMarketer, developing innovative ways to display and personalize eMarketer’s industry-standard marketing research.

In various roles as solo presenter, expert moderator and host, Ramsey has appeared at hundreds of conferences, including iMedia Brand and Agency Summits, the Digital Collective events, Rutberg Summits in London and Los Angeles, The Economist’s Innovation Forum, Business Insider’s IGNITION Conference, the Association of National Advertisers (ANA) conferences, the Association of Canadian Advertisers (ACA) conferences, the World Travel & Tourism Council’s (WTTC’s) Global Summit, IAB MIXX, and The Conference Board events. Ramsey has also been invited to deliver custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo!, The Coca-Cola Co., The Home Depot, The Clorox Co., American Express and Visa. He is frequently quoted in The Wall Street Journal, The New York Times, Forbes, Fortune, Bloomberg Businessweek and Advertising Age.

Ramsey is a recipient of the 2011 ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth. His book, “Digital Impact: The Two Secrets to Online Marketing Success” (Wiley, 2011), co-authored with Vipin Mayar, has earned critical praise from industry leaders.

As the Director of Global Content Marketing, Courtney leads content strategy, development, and distribution for the B2B side of American Express. This include overseeing all content for OPENForum.com, the award-winning publishing and community platform. She has been in her current role at American Express for three years but has overseen OPEN Forum content since 2009, when she was Director of Content Strategy for Federated Media. There, she oversaw content for such clients as American Express and Proctor & Gamble. Before joining Federated Media, Courtney worked at Inc. and Departures magazines.

Speakers

Lou Paskalis, Enterprise Media Planning, Investment and Measurement executive, joined Bank of America in 2013 from American Express. He oversees communications strategy and media investment across traditional, digital and social media channels with an eye toward driving innovative solutions across all lines of business. He also leads the media analytics practice and is the co-executive sponsor of the bank’s newly formed Content Center of Excellence which is uniting efforts to enhance narrative skills and build an enterprise wide capability.

Lou is a board member of the Media Ratings Council as well as the Mobile Marketing Association, where he co-chairs the attribution committee. He serves on multiple Interactive Advertiser’s Bureau (IAB) Advisory Councils and is a long serving jury member of the IAB MIXX Awards and Global Effie awards. Recently AdWeek magazine recognized Lou as the 16th most indispensable professional across marketing, media, advertising and technology. Joining Lou on this year’s list are industry leaders from Snapchat, NBCUniversal, GE and Google, among others. In its recognition, the magazine specifically cited Bank of America’s focus on creating unexpected partnerships and relevant content, both of which put the company into consumer and influencer conversations in more meaningful ways, driving deeper connections to the brand.

Lou lives in Manhattan and is an avid Formula One automobile racing fan and enjoys traveling and reading.

Speakers

Jenna Spivak Evans leads US Digital Innovation for Unilever with a focus on eCommerce, Data and Digital Experience. Jenna looks to address “current” and “future” consumer needs by partnering with startups, building new solutions, and launching company-wide strategic initiatives.

As SVP of Sales, Michael Rosen oversees all media and measurement sales initiatives including Pinpoint by Foursquare and Attribution by Foursquare. Michael also leads the Strategic Client Group, which develops multi-year partnership with top brands and agency development, to foster deeper relationships with agency holding companies.

Prior to Foursquare, Michael was Chief Revenue Officer at First Look Media, a media company started by eBay founder Pierre Omidyar. Michael led online/mobile sales, strategy and marketing for AT&T AdWorks, and held leadership roles at WeatherBug, Bloomberg and Showtime Networks.

Michael serves on the Upstream Group Seller Forum advisory board and is a founding board member of the Newhouse 44. He received his MBA from the NYU Stern School of Business and bachelor’s degree from Syracuse University. He previously served as co-chair of the IAB's Sales Executive Council, on the Board of Directors of the Financial Communication Society, Ad Council´s Media Steering Committee, and Online Publishers Association.

Currently working at The Coca-Cola Company and focusing on developing the strategic digital insights, platforms, and tools to engage consumers along the path to purchase.

An experienced leader with strong team-building and resource management skills. Results include demonstrated success in effective Brand and Customer strategy, including digital and social strategy, brand building and lead generation programs which have consistently exceeded revenue and key metric growth objectives.

Passionate about the convergence of media, digital, data, and technology, Joshua leads Digital Strategy & Innovation in the U.S across all UM accounts. Joshua brings a unique global perspective to UM’s clients, having worked in senior digital roles not just in the U.S., but also while living in China, Europe, and Australia. His clients have included Hershey’s, Unites States Postal Service, Zurich Insurance, ExxonMobil, Walmart, Bloomin’ Brands, and Procter & Gamble.

Driven by applying innovation to deliver real business results, Joshua helps clients lean into future opportunities — but always in a meaningful and scalable way. An approach he honed while working at Ernst & Young, and refined after completing his MBA.

Throughout his career, he has worked on all sides of the media industry, including technology, Internet, broadcast, publishing, from corporate finance and advisory, to media planning and investment. His vast industry knowledge and depth of experience give Joshua the ability to comfortably move from strategy to the nuts and bolts of how technology and data can be architected to deliver the right end result.

Moderator

Kyle has been working in the media and technology industries for over a decade. He joined PubMatic in 2013, holding roles in both platform sales and corporate strategy, where he helped drive and support key initiatives. In 2016, Kyle was appointed to vice president of advertiser solutions for the Americas, where he is responsible for PubMatic’s buy-side sales, operations and strategies.

Prior to PubMatic, Kyle held various manager-level positions at Symantec. As manager of business development and alliances, he was part of the team responsible for creating and growing Symantec’s global strategic partnerships within the cloud and IT services markets.

Speakers

As Chief Strategy Officer, Kristen pushes the agency forward in the application of both art and science to create meaningful consumer connections, uncover new demand opportunities, and drive desire for the brands OMD is privileged to steward. Kristen energizes teams to mine this dynamic media landscape for rich opportunities to deliver robust brand growth.

Joshua is VP of Digital and Omnichannel at Bayer US. Previously Sr. Director of Global Partnerships for Johnson & Johnson’s Global Marketing Solutions group. In this role he leads the global partnerships with Google, facebook, and creative agencies to ensure brands are effectively leveraging these platforms and deliver the best experiences. Prior to J&J, Joshua spent 4 years as the VP of Marketing and e-commerce for Comcast and 6 years at Razorfish as the VP of Search Marketing. In his spare time, he’s an adjunct professor at Temple University, serves as an advisor for the AdCouncil and volunteers for The St. Baldrick’s Foundation whose focus is funding research for childhood cancers. Joshua grew up on the Lower East Side of Manhattan and now lives in the sleepy little town of New Hope, PA with his wife, two daughters...one of whom is named after his favorite comic book character, and their two dogs Jeter and Oliver.

Michael Mangione is a strategic marketing leader with a strong track record of driving differentiated and accelerated results in marketing innovation and profitable global sales growth within a highly competitive and rapidly changing marketplace. He has a passion for fostering innovation, collaboration and an unwavering focus on interactive, web, social and digital marketing. Mangione's core competencies lie in marketing strategy, advertising and multi-screen media, sponsorship activation and digital marketing. He has deep expertise in leveraging market insights and skills to create brand value, reinvent stagnant products, expand distribution and develop new businesses.

Speakers

Jay is CMO of BARK, which has shipped more than 70 million products to over a million subscribers and expanded into creating its own toys, treats, experiences and entertainment. BARK products are available in BarkBox and at Target stores nationwide. Prior to BARK, Jay was SVP of Global Marketing at Bank of America. He's also an active angel investor and advisor to companies across NYC, and is a founding board member of Unite America. He's from Knoxville, TN and currently resides in New York City.

Also an active angel investor and advisor to over a dozen companies, and a founding member of the Centrist Project (www.centristproject.org). I often speak at conferences and universities on the topics of marketing and social philanthropy.

Natasha Fishman is a valued industry executive with a proven ability to drive innovation, consumer engagement, revenue growth, and profitability through original marketing strategies. With over 20 years of experience in entertainment brand management, marketing, digital, and retail business development, Fishman is an insights and data-driven brand champion.

As the EVP of Marketing for ABG, Natasha is a key member of the executive management team and responsible for the leadership and oversight of all marketing activities related to ABG’s portfolio of brands. A highly collaborative, cross-functional team leader, Natasha drives transformative marketing strategies across key disciplines including Digital & Social Media, Content, Brand Experience, Marketing & Creative, PR & Communications, and Operations. With a particular emphasis on brand collaborations and partnerships, Fishman is spearheading the company’s efforts to ignite sustainable growth for the company’s $5+ billion (Retail USD) portfolio of lifestyle, sports, celebrity and entertainment brands.

Prior to ABG, Natasha was VP of Global Brand Management and Marketing for Peanuts Worldwide at Iconix Brand Group, leading the planning and development of the brand's global marketing and product initiatives, extending its reach to a new generation of fans. Preceding her tenure at Iconix, Natasha was Senior Vice President of Brand and Digital Media at HIT Entertainment/Mattel, where she spearheaded global brand strategy and drove innovation across emerging web, mobile and social media channels that earned numerous webby awards. Before joining HIT, Natasha was at Sesame Workshop and Scholastic where she drove retail business development and ecommerce initiatives.

About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.

A former television reporter, Dave Karraker has more than two decades of communications and marketing experience focused on consumer packaged goods, consumer technology, ecommerce, and retail. In his role at global spirits giant Campari Group, he serves as the lead for U.S. corporate communications and brand public relations, but has evolved his group to also manage influencer relations, digital strategy, social media, entertainment partnerships, sponsorships, philanthropy, and licensing.

Dave’s most recognizable and awarded work includes serving as the architect of Campari’s Negroni Week – the largest charitable giving program in the global spirits industry – as well as the communication lead behind the on-trend Aperol Spritz, Wild Turkey’s partnership with Matthew McConaughey, and SKYY Vodka’s promotional support of Sex and the City. In addition to working on such brands as Maker’s Mark, Stoli, Martha Stewart, and Microsoft, he directed communication strategies for the launch of PlayStation 3, Sega Dreamcast, Kmart’s ecommerce division, the Tomb Raider video game franchise, and Virgin’s video game division.

In conjunction with his U.S. role, Dave currently serves as the communications liaison for Canada, Mexico and the Caribbean for Campari Group. He is also a member of the Distilled Spirits Council of the United States’ Community Affairs Committee, and was also on Sony’s Global Communications Steering Committee and Allied Domecq’s Global Communications Council.

Speakers

As Chief Marketing Officer of Tough Mudder Inc, Jerome Hiquet brings strategic vision and a global perspective to the leading active lifestyle brand and endurance event series. Hiquet has more than 15 years of experience in Europe and North America. As CMO for Tough Mudder, Inc. he is responsible for overseeing global sales, new customer acquisition and retention, media and content strategy, customer service, product marketing and more.

Now in his fourth year at Tough Mudder, Hiquet has had spearheaded monumental initiatives for Tough Mudder. Hiquet played an instrumental role in securing Tough Mudder’s multimedia partnerships with The CW and CBS Sports, which brought Tough Mudder to life for to millions of viewers via their respective broadcast and digital platforms in 2017.

Hiquet also led the product development and marketing for new event series, including Mini Mudder, Tough Mudder Half, Toughest Mudder, Tough Mudder X and more, overseeing several teams to develop, launch and bring new products to market for millions of people across the globe.

Continuing to bring his global approach to Tough Mudder, Hiquet was also instrumental in securing licensing deals with IMG and Seroja, bringing the event series overseas to Asia and the Middle East for the first time. Under Jerome’s leadership, he has positioned Tough Mudder as a leading media and content creation and distribution company. Hiquet oversees the global digital media strategy at Tough Mudder, and has grown the company’s fan base across Facebook, Twitter, Instagram, YouTube, Snapchat, Livestream and more.

Prior to joining Tough Mudder, Hiquet was VP of Marketing, Sales and Digital for North America and Mexico for Club Med. Hiquet oversaw all marketing strategy, including brand development, product strategy, pricing, customer value maximization, and business development. Prior to Club Med, Hiquet spent four years leading CRM efforts at Voyages¬sncf.com, the No. 1 e¬commerce company in France. Earlier in his career he managed the customer service center and loyalty programs at Accor Group in Paris, including partnership development with Visa, American Airlines, and American Express. Hiquet holds a degree in Marketing from Bordeaux Business School in France and a Business International Specialization from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico.

Speakers:

Digital consumers are everywhere, splitting their time and attention across a dizzying number of devices, channels and properties. The real question is–– how are modern marketers keeping up, while successfully grasping the (limited) attention of their consumers?

Be prepared to fasten your seatbelts and load up on that second cup of coffee as eMarketer co-founder Geoff Ramsey whips through the stats and trends that are shaping the digital marketing landscape, now and in the future. He will address the key insights and best practices marketers need to reach and connect with today’s digitally adept consumers, including:
- Adapting to the rapid consumer shift towards OTT and connected TVs, where video content is booming
- The potential and pitfalls of influencer marketing
- Why and how personalization is being adopted by savvy marketers
- The secrets behind leveraging location-based data
- Learning how to harness data to be more agile and responsive to consumer needs and opportunities
- The trends in native advertising and digital storytelling
- Adopting the concept of “Magnetic Content”, whereby marketers create content designed to attract, not distract, busy consumers
- Exploring the latest advances in Artificial Intelligence (AI) and voice recognition technology

The Consumer Shift: Purpose Driven Brands 10:25am - 10:50am

It’s official, people are now consuming more bottled water than carbonated soft drinks. The beverage category is continuously growing, it’s soared from 1.8 billion cases in 2004 to almost 4.5 billion in the last year. With this increased water boom, how are brands setting themselves apart from their competitors? Join us to hear how PepsiCo new LifeWTR brand has successfully differentiated itself from the rest and created a purposeful brand along the way.

MMS Pitch Off 10:55am - 11:05am

The End of Interruption 11:05am - 11:30am

Speakers:

Content marketing is getting more budget dollars and bigger staffs. Branded content and native advertising are growing dramatically because native ads drive higher brand lift and engagement than traditional banner ads. It's also the perfect mix of creativity and data, as it has become automated and scalable. With GDPR and chrome blocking, now more than ever, you have to think about how, when and where the content is going to be seen. Smart content is king. Join us to hear top marketers' thoughts on how branded content and native advertising could be the answer to the post-advertising revolution.

Your Attention Please 11:35am - 12:00pm

Speakers:

In an industry fraught with opaque metrics, specious attribution, and terrible creative, how can advertising return to greatness? Attention metrics may be a solution by creating economic incentives for high quality creative and formats while streamlining the media buying process. This conversation covers the implications of buying on time and the future of media.

With the ubiquity of mobile devices and the fact that more than 90% of consumer spending still happens in the real world, retail and CPG brands face a new paradigm when it comes to location data and what it means for content strategies. Location intelligence is the key to delivering the right message, at the right time, to the right audience. Experts will share their strategies for capitalizing on location data at every level: from media targeting, to content creation, to app engagement to measurement.

Networking Lunch 12:35pm - 1:05pm

Round Table Discussions 1:05pm - 1:50pm

Moderators will facilitate an exchange of information and ideas between participants in small groups. This is your chance for unconventionally structured discussions with like-minded peers. Roundtables are an open time for fostering collaboration, interaction, and knowledge exchange. They afford an opportunity to discuss key topics affecting the industry today with your peers. Attendees will share challenges and get to know one another. Let's tap into the audience's intelligence!

Programmatic is no longer limited for direct response campaigns. We are seeing a significant increase in the amount of brand advertising spend moving from traditional insertion orders to automated channels. A recent industry focus on transparency, quality and control along with the continued attraction of real-time targeting and efficiency is pulling brand spend from more traditional means. Learn why this shift is happening now and how fellow marketers are leveraging programmatic solutions to make meaningful connections between consumers, content and brands.

Know Your Guests Better Than They Know Themselves 2:50pm - 3:15pm

For travel and hospitality brands, there has never been more opportunities to know their guests better than they know themselves. From the growth of mobile marketing, apps, personalized experiences, user generated content, ad optimization, unique messaging and storytelling - brands have a plethora of ways to engage with their guests, and most importantly personalize each experience to their needs. Join Starwoods Director, Global and Digital Personalization and eCommerce, as she discusses connecting with customers in meaningful ways.

Networking Break 3:20pm - 3:35pm

Coffee, Tea & We, the Women of Media Technology 3:35pm - 4:00pm

Grab some coffee or tea from our onsite cafe and join us for a conversation on the state of the industry from a women's leadership point of view. From the shifting day to day inside the agency, to new industry wide diversity and inclusion initiatives, to a closer look at how some of today's best work is happening at the cross-roads of media and technology, women from across the space come together for an open conversation and a look forward.

From Advocates to Influencers 4:05pm - 4:30pm

Speakers:

Modern marketers can’t ignore the power of social. It has arguably been one of the fastest changing environments in digital marketing in the past five years. From social influencers, chatbots, ephemeral content, rise of augmented reality, and short form video - brands have more ways to engage with their audience than they’ve ever had before! Join Campari, Authentic Brands Group and BARK as they discuss the trends and challenges of the social media era.

How Tough Mudder Pivoted from King of the Mud Run to Leading Active Lifestyle Brand 4:35pm - 5:00pm

Speakers:

If content is still king, then storytelling is its queen, and Tough Mudder is on the forefront of cracking the code of what it means for brands to successfully navigate the new era of content marketing. In this session, hear from Jerome Hiquet, Chief Marketing Office of Tough Mudder, on how one live event company pivoted into a global sports media, content creation and active lifestyle brand by embracing live video, social and digital media platforms, product innovation to re-imagine what it means to tell brand stories and touch consumers in an authentic way. Hear examples of how Tough Mudder has remained innovative by launching new brand extensions and tapping strategic partners to differentiate and reinvent its content, engaging a global audience at scale.