Prior to his current assignment, Shin was head of marketing for the digital appliances business, Samsung Electronics. He assumed the new role on February 24, succeeding HB Lee, who was president and CEO for Samsung South West Asia between February 2007 and January 2009.

In his role as president and CEO of Samsung South West Asia Regional headquarters, Shin will oversee the operations of all existing Samsung subsidiaries in India, namely Samsung India Electronics, Samsung India Software Operations, Samsung’s R&D centre, based in Bangalore as well as the company’s operations in the SAARC region.