Hot Guy Gets Waxed in Public

Capitalizing on the crowds at a weekend Festival in Toronto, Lowe Roche, working with the Fuzz Bar Wax Team, created a street stunt that had a guy walking around with wax strips affixed to his body. Anyone could grab a strip and rip it off the guy (ouch!) thereby giving the guy a full body wax job. Each of the strips was coupon for 25% off a wax.

Each strip also featured a cartoon face pain indicator that corresponded with the pain of having the particular body part (on which the strip was placed) waxed. Funny phrases like "We'll take the monkey off your back" and "You'll walk a little differently" accompanied the tagline "So good, it hurts."