Case: You are the event leader for a statewide exposition being held in the capital of your state. This will be a 3-day event in the middle of summer and will have indoor and outdoor venues focusing on the strong industries of your state. Your contract requires you to completely create and implement the entire event with 2 years’ notice. The event needs a lot of creativity and organization. The event needs to focus on both young and old participants.

There are two parts to this assignment.

First: Mind map the event – see figure 2.7 on page 48 of your text. Create a similar mind map listing and fully answering the why, who, when, where, and what questions. In this week’s lecture, you’ll find an example of a mind map that will help you with this assignment.

Second: What tasks will you perform in each of the five stages (research, design, planning, coordination, and evaluation)? Elaborate on each stage and task.

Go beyond the text . . . include Internet or library research, and be sure to include references in your paper (this can be an additional page beyond the page-count criteria).

Submit your assignment to the Week 1 Assignments Dropbox located on the silver tab at the top of this page.

HOSP 330 DeVry Week 2 Assignment

Details:

Submit a 2–3 page (double-spaced) paper describing how you would use a focus group to establish the correct design of an event (you may use any event of your choice). Focus on the five senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission. Click

Submit a 600-word paper describing how you would use a focus group to establish the correct design of an event (you can use any event of your choice). Focus on the five-senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission.

Category

Points

Weighting

Description

Understanding

20

44%

Demonstrate a strong grasp of the process in the use of focus groups using the five senses to determine the design of an event. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.

Analysis

20

44%

Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of utilizing a focus group in determining an event design.

Execution

5

11%

Prepare a paper that is organized, concise, coherent, and can be easily read and understood.

Total

45

100%

A quality events design analysis will meet or exceed all the above requirements.

Best Practices

Introduction –Use a header on your paper. This will indicate you are introducing your paper. The purpose of an introduction or opening:

Introduce the subject and why the subject is important.

Preview the main ideas and the order in which they will be covered.

Establish a tone of the document.

Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you are going to cover in your paper and the importance of the material. (This should include or introduce the questions you are asked to answer on each assignment.)

Body of Your Report – Use a header titled with the name of your project. Example: “The Development of Hotel X – A World Class Resort”. Then proceed to break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division like separate sections that are labeled; separate group of paragraphs; or headers. You would include the information you found during your research and investigation.

Summary and Conclusion – Summarizing is similar to paraphrasing but presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.

Work Cited – Use the citation format as specified in the Syllabus. APA format required.

HOSP 330 DeVry Week 5 Assignment You Decide

YOU DECIDE Scenario, Your Role, Key Players

Scenario

You are standing by the loading dock with sweat dripping down your brow. As dozens of trucks and other vehicles line up for what seems like miles in the distance. As the sun continued to beat down on the loading dock, the union representatives begin to exchange words with you about who has had the jurisdiction of work. Finally, you glanced at your watch and realized that the loads-in for the event was running two hours behind schedule, thus incurring thousands of dollars in overtime charges. And this was only the beginning of trials for the trade show. Once the doors to the exhibition opened, hundreds of buyers streamed in and promptly clogged the aisles on one side of the exhibit floor. For nearly four hours, buyers virtually ignored exhibitors on the other side of the exhibit floor. A few minutes after the exhibition began. Several exhibitors complained to you that the other exhibitors were playing loud music and stepping into the aisles to bring people into their booths.

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.

You can return and review this scenario again at any time.

YOU DECIDE Activity

What should be included in the exhibitor’s policies, procedures, and practices, and regulations?

How do you design the exhibit floor to avoid crowding, gridlock, and other crowd control issues?

What do you do if an exhibitor violates regulations?

How do you communicate effectively with union workers?

What are some creative solutions to ensure that buyers visit underutilized areas of the exhibit area?

Note to the student: You are being graded on your demonstration of reasoning, critical thinking, and analytical abilities in applying what you are learning about market research. If you use your text or outside sources of information, please provide in-text citations and references using APA or MLA formatting.

HOSP 330 DeVry Week 6 Assignment

Sample Event Marketing Plan

Executive Summary of the Event

Market Review of the Event

o What are the trends?

o What are your market segments?

o Who will be your target market primary/secondary?

Competitive Review of the Event

SWOT Analysis

Goals and Objectives

o Sales objectives and marketing objectives

Strategies (The five Ps)

o Positioning

o Product

o Pricing

o Promotion

o Place

Action Plan and Implementation

o Media plan / Internet

o Budget

o Schedule of Event

o Assignments

Evaluation

o Lead tracking systems

o Customer Surveys

o Vendor Surveys

Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week’s assigned text readings. A sample event marketing plan is posted in Doc Sharing. Some questions to ask include the following.

How will you advertise?

Where will you advertise?

What is your target market?

How much are you willing to spend on advertising for your event?

The paper should be minimum of 750 words, APA format, using at least 3 authoritative, outside references (anonymous authors/webpages are not acceptable).

Category

Points

Weighting

Description

Understanding

20

44%

Demonstrate a strong grasp of creating an online marketing plan for an event or to advertise as an event planner. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.

Analysis

20

44%

Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of an online marketing plan.

Execution

5

11%

Prepare a paper that is organized, concise, coherent, and can be easily read and understood.

Total

45

100%

A quality online marketing plan will meet or exceed all the above requirements.

HOSP 330 DeVry Week 7 Assignment You Decide

Scenario, Your Role, Key Players

Sometimes an event has many planners and organizers. This is true in the case of this year’s graduation luncheon for a graduate program. Each year for the past three years, a graduate school at a small regional university held an event for its winter graduates. There is a luncheon on campus to recognize the graduates, give them a chance to assemble, and present them with a small gift as they continue their lives beyond the university. However, because of an unclear organizational chart, this led to miscommunications and dropped balls in managing this event. When the structure of the planning group is unclear or unknown, as it was in this case, important details such as the nomination of a graduation speaker can be missed.

You are the event representative for the university and need to make sure the university employees responsible for various functions of the event work closely with the event coordinator that was hired. This is to ensure that the event comes together in a timely basis and meets all the various stakeholders’ requirements.

The people below have expressed their feelings and thoughts on this issue. Review them carefully before doing the activity.

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario. You can return and review this scenario again at any time.

Activity

Based on the information above, write a short report to address the following issues:

How can the university clearly identify who is in charge of planning the luncheon when it arranges for next year’s event

What type of efficient organizational chart would you recommend for such events in an academic environment?

What other techniques would be helpful to save, track, and retrieve in the event history?

How would you create a checklist for the various elements of the event?

In your response be sure to incorporate what you perceive to be the goals of your organization and how they would impact your decision.

Note to the student: Provide an APA formatted paper that includes at least 1000 words that outlines your decision. Include at least 2 supporting outside sources – outside of our course material and outside of your own experience. Place your response in the designated Dropbox.