Connected experiences

Engage your customers. At every moment.

You’ve got a big job ahead of you. You have to create compelling digital experiences for every step of the customer journey. Engage your customers across an ever-growing list of devices. And keep them engaged — even when they start on one channel and move to another. To get it done, you’ll need to better understand your customers, so you can deliver personalized messages and relevant offers on every screen. The best way to do this is with a single integrated system for content and customer data.

To provide better experiences, Dell needed to bring all their data together for a more complete understanding of their users. Find out how they use enriched analytics to optimize the multi-device customer journey and deliver richer experiences across every touchpoint.

The same great experience on every channel.

If your customers aren’t getting a seamless experience across mobile devices, apps, web, and other channels, you’re likely losing them. What you need is a single solution that lets you connect the dots across devices and between online and physical experiences.

Adobe can help. With Adobe Experience Manager, you can easily create engaging customer experiences for desktops, tablets, mobile devices, and apps in one location — without writing code. There’s no need to develop for each screen or device. Using the same content, Experience Manager creates sites and pages that automatically adjust to all devices — even in-store displays. Your customers can start a transaction on a mobile device, continue on a desktop, and complete it on a tablet — picking up seamlessly wherever they left off.

Get the right content to the right person, at the right time.

To engage your customers along every step of their journey, you must know exactly how they’re interacting with your content. So you need to collect and analyze a lot of data. With these insights you can test and fine-tune content continually so it’s always personalized and relevant — and ultimately, increases brand loyalty. To do it all, you’ll need one integrated solution.

Adobe can help. With Adobe Target, it’s easy to test two versions of an offer to find out which one performs the best. Deliver personalized content based on real-time data — increasing your conversions while reducing your workload. Plus, get real-time insights with Adobe Analytics. Identify at what point you're losing customers so you can re-engage them with reminders or additional offers. Send personal correspondence — like approval letters, welcome kits, and promotional offers — across web, apps, and email.

Make forms effortless.

You know the importance of engagement. And since forms are often the first way customers experience your brand, it’s critical to make your form processes as hassle-free as possible. A secure digital solution would speed up the time it takes to complete, route, and approve forms. Reduce the errors caused by manual data entry. And save you and your customers time by eliminating printing, mailing, and faxing.

Adobe can help. Experience Manager and Adobe Sign help make your form processes paperless, efficient, and even automated — on any device. Simplify the entire form-filling process and speed up turnaround times. Author one form that automatically adjusts for all devices and browsers. Reduce data entry errors by prefilling forms and validating content. Eliminate faxing and postage with secure, legal, and trusted electronic signatures. And control who can access your forms and under what circumstances. Forms become simply painless.

Know your audience. Find your customer.

When you understand the makeup of your audience, you can deliver targeted content and offers based on common characteristics like frequent buyers or shoppers of a particular age group. To get those insights you need an integrated solution that combines all your data sources in one place.

Adobe on help.Adobe Audience Manager collects all your customer data to create unified audience profiles — so you can target the same customers through web, social, search, and mobile. It becomes easy to deliver a consistent and personalized experience to the same audience segment across all channels.

Connect with your customers in a meaningful way.

Today’s consumers want relevant, engaging experiences anytime, anywhere they’re interacting with your brand. Delivering the best digital experience across every channel and every screen requires the right combination of data, insights, and digital content.

Why Adobe.

Adobe Marketing Cloud gives you all the tools you need to deliver relevant, personal experiences in one integrated solution. Create consistently amazing experiences for desktops, tablets, mobile — and even in-store displays — without coding. Build easy-to-complete forms with legally binding electronic signatures through integration with Adobe Document Cloud. Identify your best content with easy-to-execute tests. Get deep insights into your customers. With Marketing Cloud, you can deliver a continuous experience on every device to build engagement and loyalty.

Learn how to deliver a unified customer experience across all channels.
Read The Unified Customer Experience Imperative to discover the four-step formula.