This research aim was to investigate visitor attitudes towards the quality of the service provided in the destination Brač using the SERVQUAL scale. The research investigated wether there was a statistically significant diference between visitor expectations and perceptions of service quality in the destination, and it was concluded that the difference between expectations and perceptions of service quality was not statistically significant for most of the elements of destination service quality. Also the research investigated wether demografics and the features of the holiday affected the gap between the expected and percieved quality of services. The previous research in the field of tourism indicated that the mentioned variables affect the expectations and perception of service quality and therefore the gap between those two. This research has shown that the before mentioned variables affect the service quality gap of destination services, but to a limited extent.