How To Win The Media War Against Grassroots Activists: Stratfor’s Strategies

Part 1 of this exclusive Mint Press News investigation examined the strategies employed by Stratfor precursor Pagan International. So named for its founder Rafael Pagan, corporate clients hired the company with the aim of defusing grassroots movements mobilized against them around the world.

Part 2 takes a closer look at how Pagan International’s successor, Mongoven, Biscoe & Duchin (MBD), revised and refined these strategies — and how what began as a corporate public-relations firm evolved into the private intelligence agency Stratfor, which wages information warfare against today’s activists and organizers.

Rafael Pagan — who died in 1993 — was not invited to be a part of his former associate’s new firm, Mongoven, Biscoe & Duchin. His tactic of conquering and dividing activist movements and isolating the “fanatic activist leaders” lived on, though, through his former business partner, Jack Mongoven.

Mongoven teamed up with Alvin Biscoe and Ronald Duchin to create MBD in 1988. While “Biscoe appears to have been a largely silent partner at MBD,” according to the Center for Media and Democracy, Mongoven and Duchin played public-facing starring roles for the firm.

“The firm has developed initiatives for RJ Reynolds that advocate pro-tobacco goals through outside organizations; among other projects, the firm organized veterans organizations to oppose the workplace smoking regulation proposed by OSHA,” explains a 2007 study appearing in the American Journal of Public Health. “[It] was created to combat increasing numbers of proposed federal and state regulations on the use and sale of tobacco products.”

“Get Government Off Our Back” dovetailed perfectly with the Republican Party’s 1994 “Contract with America” that froze new federal regulations. The text of the “Contract” matched “Get Government Off Our Back” “nearly verbatim,” according to the American Journal of Public Health study.

‘Radicals, Idealists, Realists, Opportunists’

While its client work was noteworthy, the formula Duchin created to divide and conquer activist movements — a regurgitation of what he learned while working under the mentorship of Rafael Pagan — has stood the test of time. It is still employed to this day by Stratfor.

Duchin replaced Pagan’s “fanatic activist leaders” with “radicals” and created a three-step formula to divide and conquer activists by breaking them up into four subtypes, as described in a 1991 speech delivered to the National Cattleman’s Association titled, “Take an Activist Apart and What Do You Have? And How Do You Deal with Him/Her?”

The subtypes: “radicals, idealists, realists and opportunists.”

Radical activists “want to change the system; have underlying socio/political motives’ and see multinational corporations as ‘inherently evil,’” explained Duchin. “These organizations do not trust the … federal, state and local governments to protect them and to safeguard the environment. They believe, rather, that individuals and local groups should have direct power over industry … I would categorize their principal aims … as social justice and political empowerment.”

The “idealist” is easier to deal with, according to Duchin’s analysis.

“Idealists…want a perfect world…Because of their intrinsic altruism, however, … [they] have a vulnerable point,” he told the audience. “If they can be shown that their position is in opposition to an industry … and cannot be ethically justified, they [will] change their position.”

The two easiest subtypes to join the corporate side of the fight are the “realists” and the “opportunists.” By definition, an “opportunist” takes the opportunity to side with the powerful for career gain, Duchin explained, and has skin in the game for “visibility, power [and] followers.”

The realist, by contrast, is more complex but the most important piece of the puzzle, says Duchin.

“[Realists are able to] live with trade-offs; willing to work within the system; not interested in radical change; pragmatic. The realists should always receive the highest priority in any strategy dealing with a public policy issue.”

Duchin outlined a corresponding three-step strategy to “deal with” these four activist subtypes. First, isolate the radicals. Second, “cultivate” the idealists and “educate” them into becoming realists. And finally, co-opt the realists into agreeing with industry.

“If your industry can successfully bring about these relationships, the credibility of the radicals will be lost and opportunists can be counted on to share in the final policy solution,” Duchin outlined in closing his speech.

Bringing the ‘Duchin Formula’ to Stratfor

A book by John Stauber and Sheldon Rampton — “Trust Us, We’re Experts!” — explains that MBD promotional literature boasted that the firm kept “extensive files [on] forces for change [which] can often include activist and public interest groups, churches, unions and/or academia.”

“A typical dossier includes an organization’s historical background, biographical information on key personnel, funding sources, organizational structure and affiliations, and a ‘characterization’ of the organization aimed at identifying potential ways to co-opt or marginalize the organization’s impact on public policy debates,” the authors proceeded to explain.

MBD’s “extensive files” on “forces for change” soon would morph into Stratfor’s “Global Intelligence Files” after the merger.

What’s clear in sifting through the “Global Intelligence Files” documents, which were obtained by WikiLeaks as a result of Jeremy Hammond’s December 2011 hack of Stratfor, is that it was a marriage made in heaven for MBD and Stratfor.

In a December 2010 PowerPoint presentation to the oil company Suncor on how best to “deal with” anti-Alberta tar sands activists, Bart Mongoven explains how to do so explicitly utilizing the “radicals, idealists, realists and opportunists” framework. In that presentation, he places the various environmental groups fighting against the tar sands in each category and concludes the presentation by explaining how Suncor can win the war against them.

Bart Mongoven described the American Petroleum Institute as his “biggest client” in a January 2010 email exchange, lending explanation to his interest in environmental and energy issues.

Mongoven also appears to have realized something was off about Chesapeake Energy’s financial support for the Sierra Club, judging by November 2009 emailexchanges. It took “idealists” in the environmental movement a full 2 ½ years to realize the same thing, after Time magazine wrote a major investigation revealing the fiduciary relationship between one of the biggest shale gas “fracking” companies in the U.S. and one of the country’s biggest environmental groups.

“Realists who support a strong federal regime are drawn to the idea that with most in industry calling for action on climate change, there is no time like the present,” Mongoven wrote. “Idealists, on the other hand, argue that with momentum on their side, there is little that industry could do in the face of a Democratic president and Congress, and therefore time is on the environmentalists’ side. The idealists argue that they have not gone this far only to pass a half-measure, particularly one that does not contain a hard carbon cap.”

Indeed, the use of “trumped up charges” is often a way the U.S. government deals with radical activists, as demonstrated clearly during the days of the FBI’s Counter-Intelligence Program during the 1960s, as well as in modern-day Occupy movement-related cases in Cleveland and Chicago.

‘Information economy’s equivalent of guns’

Just days after the Sept. 11, 2001, attacks on the World Trade Center and Pentagon, The Austin Chronicle published an article on Stratfor that posed the rhetorical question as its title, “Is Knowledge Power?”

The answer, simply put: yes.

“What Stratfor produces is the information economy’s equivalent of guns: knowledge about the world that can change the world, quickly and irrevocably,” wrote Michael Erard for The Chronicle. “So if Stratfor succeeds, it’s because more individuals and corporations want access to information that helps them dissect an unstable world — and are willing to pay steady bucks for it.”

When it comes down to it, Stauber concurs with the “guns” metaphor and Duchin’s “war” metaphors.

“Corporations wage war upon activists to ensure that corporate activities, power, profits and control are not diminished or significantly reformed,” said Stauber. “The burden is on the activists to make fundamental social change in a political environment where the corporate interests dominate both politically and through the corporate media.”

Stauber also believes activists have a steep learning curve and are currently being left in the dust by Pagan, MBD, Stratfor and others.

“The Pagan/MBD/Stratfor operatives are much more sophisticated about social change than the activists they oppose, they have limitless resources at their disposal, and their goal is relatively simple: make sure that ultimately the activists fail to win fundamental reforms,” he said. “Duchin and Mongoven were ruthless, and I think they were often amused by the naivete, egotism, antics and failures of activists they routinely fooled and defeated. Ultimately, this is war, and the best warriors will win.”

One thing’s for certain: Duchin’s legacy lives on through his “formula.”

“The 4-step formula is brilliant and has certainly proven itself effective in preventing the democratic reforms we need,” Stauber remarked, bringing us back to where we started in 1982 with Rafael Pagan’s remarks about isolating the “fanatic activist leaders.”

JSOC did NOT kill OBL. Believing Obama’s BS on that is comparable to believing W’s BS on WMD. Any “activist” that is that gullible proves STRATFOR has already won.

no one knows

Bart Mongoven says, “I’m in favor of using whatever trumped up charge is available to get [Assange] and his servers off the streets. And I’d feed that shit head soldier [Bradley Manning] to the first pack of wild dogs I could find,” Mongoven wrote in one email exchange revealed by the “Global Intelligence Files.” “Or perhaps just do to him whatever the Iranians are doing to our sources there.”
Rhetorical question: What does the psychopath hate most. Answer: They hate compassion most. Why: Because it interferes with there psychopathic agenda.

GreenHearted

I think they hate compassion because they don’t “get” it. They didn’t “get” it when they were babies and children, and they don’t “get” it now. You might enjoy this blog: Compassionate Climate Action (http://blog.greenhearted.org)

To think that in the University of Sydney, some professors and tutors consider Stratfor as a reliable academic source.

freewil

good to know and to use, or avoid. freewil

Alan8

These bastards are a threat to our country.

Pelu Maad

They think we’re a threat to their country.

Bob

Knowledge is power and forewarned is forearmed. Thank you Jeremy Hammond and Julian Assange.

Jeorge

“forewarned is forearmed” and being forewarned is hella less effective after the fact.

Janet Innes-Kirkwood

Hmmm. what should we do with all of these guys? We could isolate them on the far side of the moon, or trump up charges using all that metadata we have on all of them and their extended networks. No we could buy them off as they are greedy buggers. We could plaster their pee pees on the evening news. Seriously how much does all of this cost, and what is it doing to our way of life? Now everybody has to be paranoid. You can not use the internet to talk to people, not even your own friends and family for fear of guilt by association. An association that might flash somebody’s light and get you on the list of a million. You have the Russians laughing at us for our ineptitude. So what is the bigger picture here boys and girls? Poster child for Evil Empire?

ronnie

awesome article, writing up this whole thing on an austin company im surprised you didn’t include the fusion/dhs led entrapment and infiltration of occupy austin before they were hacked, makes me wonder if they shared their best practices with the locals

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