The Steel Horse

Tulsa (The Boxyard)

Since The Steel Horse opened in The Boxyard, they’ve had a steady stream of business and are already getting regular customers. One of focuses at The Steel Horse is making available the cutest outfits and most popular brands. Some of the brands they carry include Mayoral, Native, Prefresh, KicKee pants, Petunia Pickle Bottom and Freshly Picked. Imagine your toddler wearing a Kanye West-style hat. The Steel Horse has you covered with BinkyBro hats. Need onesies that will allow your baby to show her Oklahoma pride? Look no further than The Steel Horse. They also carry toys and children’s décor. You can find wall art, “my first” books and unique items like the Howdy Cow. Itching to introduce the Tooth Fairy to your children? Look no further than The Steel Horse. They’ve got you covered with a fun toy called The Tooth Fairy Mouse. The Steel Horse has products available from pre-birth (for the moms-to-be!), to babies, all the way up to kids’ clothing size 8. They also carry some items for moms, such as Kendra Scott and Blushing Gems jewelry.

Stork Comparisons

The Boxyard in downtown Tulsa has quickly become a destination for tourists and locals alike. And it’s not just a place for grown-ups anymore. Now that The Steel Horse has moved in, families are flocking to one of Tulsa’s trendiest children’s boutiques.

The Steel Horse started in the Houston area seven years ago. Owner Desiré Powell was thrilled to bring the boutique to Owasso when she and her husband, Danny, and daughter, Stevie, moved back to Oklahoma a few years ago.

Earlier this year, they decided to expand their reach by moving into The Boxyard, a shopping district in the East Village built out of shipping containers.

“It’s been a good fit for The Steel Horse,” Powell says, “because it’s the only children’s store in The Boxyard. We noticed in the fall that there wasn’t anything for kids in The Boxyard. The Boxyard is an outdoor shopping experience where you take the whole family, so we knew it was going to be a perfect fit.”

Since The Steel Horse opened in The Boxyard in April, they’ve had a steady stream of business and are already getting regular customers. “It’s a friendly atmosphere. It constantly has a flow of people — tourists and locals,” Powell says.

One of Powell’s focuses at The Steel Horse is making available the cutest outfits and most popular brands. Some of the brands they carry include Mayoral, Native, Prefresh, KicKee pants, Petunia Pickle Bottom and Freshly Picked.

Imagine your toddler wearing a Kanye West-style hat. The Steel Horse has you covered with BinkyBro hats. Need onesies that will allow your baby to show her Oklahoma pride? Look no further than The Steel Horse.

They also carry toys and children’s décor. You can find wall art, “my first” books and unique items like the Howdy Cow.

Itching to introduce the Tooth Fairy to your children? Look no further than The Steel Horse. They’ve got you covered with a fun toy called The Tooth Fairy Mouse.

The Steel Horse has products available from pre-birth (for the moms-to-be!), to babies, all the way up to kids’ clothing size 8. They also carry some items for moms, such as Kendra Scott and Blushing Gems jewelry.

The Steel Horse has become largely popular online through their innovative Stork Box. Powell created these customized boxes after she had several customers ask her to put together a box of cute items for them to take to a baby shower because they didn’t know what to buy.

“We ship them all over the U.S.,” Powell says. “You can send them for any age child.”

Stork Boxes are available for Gender Reveals (someone who knows the gender will have it sent to mom and dad, and they are surprised by the contents), baby showers, Bun in the Oven (with items for the mom-to-be), first birthday parties and more. Each Stork Box is typically filled with two to three of the trendiest baby, maternity or children’s items.

“We wanted to offer something for people who don’t know what to get others,” Powell says. “My customers know my style, and they trust that I’m going to pick out great items.”

The majority of the Stork Boxes are requested online, and there is a notes area where people can list the color they want, or details like teething baby or crawler. Some people also stop in at The Boxyard before attending a shower at their work or an apartment downtown, and Powell or others can put together a Stork Box on the spot.

“It’s kind of like having a personal shopper. They’re packaged pretty and ready for them to take to the shower,” she says.

Powell believes that kind, small gestures make a difference. One example of how The Steel Horse goes above and beyond to serve its customers is their complimentary juice box. “We have a juice box fridge that’s always free,” she says. “It has mini waters and juice boxes for whoever is passing by and needs something on a hot day.”

The Steel Horse also went above and beyond to serve others during their grand opening at The Boxyard April 7. Remember that crazy cold day in April? That was the day they opened! So they served hot chocolate to everyone who came out to celebrate with them and also had people dressed as the Trolls characters from the movie.

Powell says she’s grateful to be a part of a community like Tulsa that shows great support for small businesses like hers.

“We took a risk, and it’s somehow paying off. I’m thankful for all of our customers,” she says. “I’m thankful for all the people who shop local and shop small.”

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