Victorian Square makeover includes Urban Outfitters store

LEXINGTON, Ky. (WKYT) - Victorian Square in downtown Lexington is getting a makeover and name change that includes bringing in trendy retailer Urban Outfitters.

Joint Venture Partners purchased the 140,000 square foot property at the corner of Main and Broadway almost 18 months ago.

Urban Outfitters,Pies and Pints and The Brass Tap have signed leases and are scheduled to open by the fall of 2014.

All three tenants are opening their first Lexington-area stores.

Targeting the apparel and accessories needs of the 18 to 30 year old crowd, and taking up two stories at newly-renamed The Square, Urban Outfitters will open its first Lexington location joining established retailers Sincerely Yours and Main Cross Gallery.

“Urban Outfitters is incredibly excited to debut into the Lexington market alongside our sister brand, Anthropologie, who is already operating at The Mall at Lexington Green. The Square offers us a unique opportunity to connect with the heart of the Lexington community, as well as the University of Kentucky and others whose students make up our core customer base and help shape our brand identity,” said Justin Troxell of Urban Outfitters.

Named a top 20 pizzeria in the country with its unique offerings, made-from-scratch menu and local sourcing, Pies and Pints out of Dayton, Ohio will open its first Kentucky establishment featuring craft beers and gourmet pizza.

“Lexington is a vibrant, diverse market with an appreciation for independent operators like Pies & Pints,” said Pies and Pints owner Rob Lindeman. “We love The Square and its central location to the market where we believe there is great synergy with local business, universities and convention center.”

These two new signings join local restaurant Saul Good, which opened last fall, and The Brass Tap, which is owned by former University of Kentucky soccer player Mathew Baum.

“As a UK alum and former athlete I have a deep seeded love for the city of Lexington. When the opportunity presented itself for me to return to Lexington I knew my business, The Brass Tap, would be a perfect fit,” said Baum.

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