In a conversation with ET Brand Equity's Amit Bapna, Aline Santos Farhat, global executive VP marketing and head of diversity and inclusion, Unilever, shares how one of the biggest CPG companies is working on making its advertising more inclusive

WPP companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies, with WPP selling its stakes in the current Rediffusion joint ventures

I read awonderful piece inBrand Equity, on a promising consumer demographic of the Forty Plus, being left out by brands, in spite of strong purchasing power and desire to spend. Being one of the Forty Pluses, it rang true. When was the last time I saw myself reflected as I am, by a brand? It got me thinking. On what drives me as a consumer to experience, engage, invest. The brands people of my generation use. Even flaunt. The question to ask is: are we truly feeling ignored? What, then, is the Read more..