Modern Technology can be so much fun and can make your job easier, through The Digital Painting course, participants were able to create their own characters with a fantasy landscape and learning different techniques of sketching & coloring in Adobe Photoshop.

“Back in the day, people had weeks or months to come up with a creative idea for a promotion. They would think of that one cool thing for weeks and work on shooting it for a TV commercial or a billboard for months. Today, things are just so much faster. Working in digital media means you have to be ready to pull a rabbit out of a hat”

For three consecutive days Cairo was lit up with Britain’s creative minds. Kemet art and design rose up to their promise and hosted the one and only D&AD for an exceptional marathon sponsored by Renault.