Gerd Leonhard

Media Futurist, Author & Blogger, Keynote Speaker & Strategist

Expertise

Travels From

Basel or ZRH, BL, Switzerland

About Gerd Leonhard

In the words of American poet John Berryman, "the possibility that has been overlooked is the future". Most of us are far too busy coping with present challenges to explore the future in any depth - and when we do our own cravings and fears often run away with us, resulting in utopias or dystopias that are not very helpful in terms of planning and decisions. Today's professionals, leaders and their organizations need a dedicated, passionate long-term understanding of the future if they are to ...

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He talked about the future of advertising and media. The feedback of our guests was great. Gerd perfectly combined his knowledge and expertise with his unique talent to inspire and entertain the audience. The up front coordination went perfect.

Boris Cieslar - Omnicom Media Group Germany

Gerd Leonhard wrote The Future of Music, which basically said that the record business was terminally ill. . . . He's shaped our thinking. None of us know what the future looks like, so we can invent it, be part of it.

Ged Doherty - SonyBMG UK

Gerd is one of the few people who is able to see clearly beyond the current state of the music industry, experiments in digital music business and squabbling over copyright issues.

Bill Rosenblatt - Giant Steps Media Technology Strategies

Gerd was a keynote speaker at our recent Spark2020 Leadership Conference and was central to setting up the discussion about what the future might look like and importantly what that means for our industry, our business and the people in it. Gerd's opening session was a great outside in view of the future and what that means for us. His perspectives were excellent and thought provoking and it set the day up well.

Rod Snodgrass, CEO - Spark Ventures NZ

WWF International staff had the pleasure of listening to Gerd as a keynote speaker during the 2013 Learning Week - when he addressed the topic of moving "From conversation to conservation action". I know that everyone in the audience found Gerd to be inspiring, informative and challenging, and wanting more. Delivered in a punchy and dynamic
"TED" style, Gerd's talk catalyzed much discussion after the talk, and since, and generated a thirst for further interaction. I, for one, am looking forward to further opportunities to hear his thoughts on moving from ego to eco.

Richard McLellan - WWF

Gerd is one of the futurists I genuinely respect and enjoy. We have appeared together on panels and at events and each time I come away thinking hard, feeling smarter, which is the ultimate compliment. I am especially intrigued by his take on intellectual property and what's next; he's way ahead of the curve.