Marketing Essentials

Marketing yourself as a home performance contractor will require creating a new marketing plan. While doing nothing clearly won’t get those jobs rolling in, there is no one right way to reach homeowners who need your services. Rather than trying to devise a plan from scratch, try borrowing some tips from the experts. Five leaders in the home performance field—Greg Thomas, Dick Kornbluth, Larry Taylor, Darin Hughes, and Carl Seville—reveal how they get their phones to ring.