When considering the creation of their website, many companies consider the option of working with a professional web agency. If we can only agree with these companies, we understand their distress as we try to figure it out in this …

To determine if your campaign has achieved its objectives, you need to determine the performance of your communication with a real action plan in mind. Measurement criteria and factors are often relative and differ according to products and brand or …

For a company that wishes to launch a new product, or for a new company seeking notoriety, communication is the first tool available. However, communication is a whole art, a whole universe. Given what is at stake, it is important …

Multi-channel, Cross-channel and Omni-channel are sometimes used on the front page of digital news. The constant evolution of communication interfaces multiplies the points of contact between businesses and consumers. In a digital marketing strategy implementation or optimization process, it seems …

Fortune 500 companies have huge online advertising budgets with some brands spending over 1 billion USD each year. Such companies run successful advertising campaigns on TV and in glossy magazines. However, wildly expensive campaigns and big budgets are not necessarily …