Survival in business is based on the ability to effectively communicate important messages to specific audiences.For example if you need to inform potential customers of the quality & value of your products or services you need to communicate this to them. Such a message can be communicated through several channels including print (ad) or online (ad). However, given the proliferation and effectiveness of video I believe it should be considered when appropriate. Video allows you to deliver your message audibly and it allows you to use powerful visuals to reinforce the message you want the audience to digest. While hearing or reading a message can be effective the speed and depth at which the mind processes visual information is unsurpassed by comparison. In business speed matters, therefore having a message delivered and processed faster is a competitive advantage.

If you are training associates to operate industrial equipment having them see how the machinery works will likely help them learn faster than simply reading the instructions. This is also true when trying to convey the essence of a company’s brand. Think of the commercials you see from companies such as Nike or BMW. When you see images of a pro athlete soaring to a basketball hoop in slow motion amidst thousands of fans and flashbulbs what do you think? When you see the road flashing by through the windshield of a luxurious BMW cockpit what do you think? I would say that you don’t think when these visceral images are processed in your mind, instead you feel. The viewing experience becomes emotional. You can see yourself as the pro athlete; you can see yourself behind the wheel of the exotic BMW.

Once we have attached ourselves to something emotionally we can buy-in. Most products or services are purchased because they have been presented in a way that created an emotional link with the customer. Properly executed messaging & video places this power in the hands of small and large businesses. This power can be harnessed for branding, sales, recruitment and associate communications. The opportunities are near endless! Consider video for your business needs!