The company should not embark on the litigation option lightly and should be prepared for backlash from consumers and customers for its decision to sue, which must be managed through its social media platforms and other PR efforts.

Asiana Airlines will be suing Oakland, Calif. TV station KTVU over “inaccurate and offensive” names that the station read during its Friday noon broadcast as the names of the pilots of Flight 214, which crashed at San Francisco International Airport on July 6.

George Zimmerman, the Florida man who shot and killed unarmed teenager Trayvon Martin, is suing NBC for defamation, claiming that the network edited one of his phone calls to police “to create the myth” that he is racist.

Earlier this year, ABC News turned the country’s collective stomach with a series of reports on the meat product dubbed “pink slime.” Now the news network is facing an unappetizing defamation lawsuit, courtesy of an angry South Dakota beef processor.