Hasselblad is a something of a legendary name in photography and has been making medium-format cameras for decades, and now the company has made another step forward in innovation with the impending Hasselblad H5D-50c.

The 50MP medium-format H5D-50c is similar to the company’s existing H5D-50 model except that it has a CMOS sensor instead of a CCD, which Hasselblad claims is a world’s first. Hasselblad says that the new sensor will enable faster capture rates, longer shutter speeds, and better ISO performance, as well as “greatly improved” Live Video in Phocus and multi-shot capabilities.

"We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad," said Hasselblad Product Manager Ove Bengston.

The new camera will be available sometime in March. Hasselblad did not disclose pricing, but the sibling model, the H5D-50, costs anywhere from about $27k to $37k depending on the options, so you can presume that the H5D-50c will be more or less in that same neighborhood.