Yeah, I'm in my 40's but I fail to see the draw of making modern pictures look like they did before most Instagram users were born. Nostalgia for an era they didn't live in? I guess that's a thing. (You don't like the old tyme bikes? .)

We'll all still be talking about Instagram by the end of next summer. Not.

I have an easier time understanding a mashup of things that didn't actually exist previously, rather than using modern technology to make something that's better, crappier in a historically accurate way.

Analog distortion and degradation is more visually pleasing than digital degradation. Better to add lots of softness to an image and reduce the color palette because it will hide the jpeg artifacts better. Also our brains have been trained to associate certain types of degradation with certain time periods, and therefore with certain levels of nostalgia. What we've proved is that "nostalgia" is literally a bit in our brain that we can flip on demand.

Every so often you should have to take it out and use a pencil to pull the magnetic tape back in. Also, the videos should degrade every time you watch it and copies should be degraded quality as well. time. Instagram: I'm available for consulting!