Category: Publishing

Advertising has seen a massive shift in recent years. Agencies are already capitalising on the emerging trends in mobile computing, smartphone technology and social media in ways we never thought possible. And

Publishers casting about for new referral sources after Facebook’s latest News Feed changes are taking a fresh look at Pinterest. The online scrapbooking platform represented nearly 8 percent of publishers’ social traffic in the

Without generating revenues directly from readers, journalism is doomed, write the editors of FIPP and Innovation Media Consulting’s Innovation World Report in their editors’ letter for the 2018/19 edition. In the letter,

WNIP reported last week how online publisher LittleThings had shut down after Facebook’s algorithm change cut its organic reach by 75 percent. But it’s not the only social publisher that’s in danger, according

Trinity Mirror and Dentsu Aegis are understood to be launching a joint content publishing division through the agency network’s John Brown Media. It is understood that the business is currently recruiting a

Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less than 5 percent of publishers’ digital revenue,

The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And

If there’s anything that unites the industry’s top brass, it is a shared fear of Silicon Valley’s impending takeover of not just the digital advertising market, but society as we know it. At the AMMC 2018, that