Grüne Kühltasche

“Grüne Kühltasche”, a laptop bag and a cooling pad at the same time. The name is a German term that means "Green Cooling Bag"

What is Grüne Kühltasche?

This product is a two-in-one product: a laptop bag and a cooling pad at the same time and is called “Grüne Kühltasche”, an innovative, eco-friendly product created to answer both personal consumer wants and societal and environmental issues. It is made to serve its duty of covering the shortcomings of the regular stock cooling fan in the laptop, and at the same time, be able to help eradicate the huge number of tetra packs found in wastes and dumpsites. Packed in a simple hard box, the product aims to target college students, who usually spends the most time using their laptops

How much is it?

At a price of Php 438.11, Grüne Kühltasche will be available inside the bookstore of the Taft Universities and those in the University Belt. It is one of the edge of the product, since existing competitors offer solely a laptop bag at a price almost the same as that, ranging from roughly Php 350-600. Since the product is a new and unique entry in the market, it is aimed by the business to just sell at least 10 units per month starting on the date of release of the product. Through proper sales timing, probably during opening of schools and during the days where the temperature is warmer, the business would like to be able to reach out to our target market, especially those mainstream consumers that belong to their group.