In our digital world, I believe that there’s still a place for the printed, trifold brochure. It’s multi-faceted and tactile Because it slips easily into a purse or pocket, it helps carry your message into the world.

For my day job, I’ve lately had to dip my toes into video production. As is the new normal, I’ve been encouraged to find free or inexpensive tools wherever possible. Here, I’ll share what I’ve learned so far.

Combing the Internet for high-quality, publicly available market research data that is free or affordable can eat a huge amount of time. I recently found to Statista through my day job and immediately recognized a good thing for public-sector marketers.

I’ve created a new Downloads section where you can get my e-book explaining how to apply the hero’s quest to telling the story of your organization. Villains, victims, heroes, helpers, monsters, magic elixirs–they’re all waiting to help lend memorable drama and emotion to your communications.

In an article for the Stanford Social Innovation Review, Curtis Chang tackled what seems to me an obvious and glaring shortcoming: the text-heavy nature of communications and promotions within the social sector.

In previous posts in this series, I present page grid theory; design concepts like balance, symmetry, and hierarchy; and show you the features in PowerPoint that allow you to design pages for publication.

Here I’m going to show three page layouts found in a single issue of Travel & Leisure.

If you’ve been paying attention in this series on page layout for marketers, you know what the next step is: how to define and use page grids in PowerPoint to layout pages with hierarchy, balance, and emphasis.