Millions of people are seeing live shows every week, both in person and from the comfort of their own homes. The masterminds behind the shows are now having to take that into account by considering what the show will look like after it’s captured from our phone cameras.

In an interview with Rolling Stone, Prince, Lady Gaga, Paul McCartney, and Nine Inch Nails concert designer LeRoy Bennett explained how social media has become his new boss.

From Drake’s flying Ferrari prop to massive LED screens, concert production is reaching all new heights. “If it’s iconic like that, it will be a good Instagram moment,” explains Bennett. Artists are more concerned about people taking bad pictures, which often leads to more pressure on the designers. It’s not their fault someone took a low quality flip phone photo!