'Swim-at-Your-Own-Risk' Days of Social Media to End

By Mari SerebrovWashington Editor

Monday, August 20, 2012

Drugmakers that have been splashing in the social media waters may get official pool rules  in another two years. That's how long Congress, under the FDA Safety and Innovation Act (FDASIA), has given the FDA to issue guidance on its policy regarding drug promotion via social media.

"It's time," said David Rosen, a partner and co-chair of the life sciences team at Foley & Lardner LLP. "Swimming at your own risk" is no way to run a business, he added.