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Digital Marketing and Media Comic Strip : HAPPe HOUR : March 8, 2013

HAPPe HOUR Digital Marketing Comic Strip for March 8, 2013

In a world where coffee is automatically brewed, cars are automatically started, and DVR’s are automatically set why wouldn’t there be automated rules for Google AdWords? Billed by Google as a way to “save you time and help you manage your AdWords account more efficiently” I recently set up a few rules to increase max CPC’s to rank at the top of the page for certain keywords. Carrie Hill in a column for Search Engine Land suggested a use scenario where you could use Automated Rules incase you ever start selling Charlie Sheen T-shirts. Would it trigger and help you out in a long line for a club, it depends…what’s your Quality Score?