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There are more and more signs that the economy is continuing to move, despite a long string of Fed interest rate bumps, rising gasoline prices and increased unrest around the world (Iraq, riots in France, immigration rallies here in the US, etc.). Business is booming in the human capital conversion marketplace. According to a recently released Hunt-Scanlon Advisors Survey, carried in the Electronic Recruiting News:

Over 2/3 of the top 25 firms reported double digit growth, a remarkable recovery from the lean years following 9/11.

It will be interesting to see if the increased demand for talent at the top trickles down into jobs for those outside the executive suite. A renewed push to increase the number of H1-B's, losses in the automotive sector and other issues of importance to "Joe Lunchbox" (which includes many highly skilled tech workers in today's marketplace) seems to reinforce the message that perhaps only the rich are getting richer. We'll be watching to see how the "complete story" is played out in the various media given the coming elections.

Recently, the good news is that we've been flat out on client assignments. The bad news is that we've been neglecting our faithful readership, and for that we apologize. Look for more frequent posts, as we carve out time to share our thoughts on the world of conversion, and seek your input on questions of mutual concern and interest.

Our thought for the day, borne out of recent client work, is that now more than ever, lots of people are spending piles of money driving traffic to their eCommerce websites. When you ask them "what do you want?" the responses echo Oliver Twist . . . "more!" However, if they were only getting half as much traffic, and their conversion went from 1% to 3%, they'd be way ahead.

We assume that this is far short of "revealed scripture" to our readership. However, we continue to be amazed at the fixation on traffic that is evident in the marketplace.

Perhaps the traffic-hypnotized accept their current conversion rate as a given? Or maybe they just don't know where to begin to fix the problem. What's your take on this? Let us know.

Wish We'd Said It First

Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world, The blood-dimmed tide is loosed, and everywhere The ceremony of innocence is drowned; The best lack all conviction, while the worst Are full of passionate intensity.