Sarah Palin, the former Alaska governor who has parlayed the fame from her losing vice presidential bid into a multimedia career, has signed on to host another television series, this time on the niche cable network Sportsman Channel.

Her new series, “Amazing America with Sarah Palin,” will air weekly in primetime beginning in April of 2014, featuring stories “where the American Spirit and the Great Outdoors are celebrated in equal measure,” the channel said in announcement.

Landing a star of Ms. Palin’s wattage represents a coup for the decade-old cable network, which has a distribution of 32 million households, less than a third of what is considered full distribution in the pay TV universe.

The channel targets fans of hunting, fishing and shooting. Its shows include daily fare like “NRANEWS Cam & Co.,” featuring interviews with NRA leaders and other newsmakers on gun issues, to this year’s “Aporkalypse 2013,” featuring Ted Nugent shooting feral hogs from a helicopter.

“I’m excited to help shine a light on all the great American sportsmen and women in the country who live in the outdoors lifestyle,” Ms. Palin said in a statement. “Sportsman Channel is the leader in their industry and I am thrilled to be partnering with them on this show.”

Ms. Palin’s last foray into original television series was “Sarah Palin’s Alaska,” an eight-episode series that began airing on Discovery Communications’ TLC in 2010. The female-focused TLC reaches about 99 million households in the US, according to SNL Kagan.

She is also a Fox News contributor. Fox News is owned by 21st Century Fox, which until this summer was part of the same company that owns The Wall Street Journal.

“As a sportswoman, humanitarian, and patriot who has visited every corner of the USA, there is no one more qualified to host ‘Amazing America’ than Sarah Palin,” said Gavin Harvey, the CEO of Sportsman Channel in a statement. Sportsman has ordered 12 episodes of Ms. Palin’s new series, the first of three series it has ordered from production company Pilgrim Studios.

The channel is owned by InterMedia Outdoor Holdings LLC, which also owns an array of hunting, fishing and shooting magazines, including Guns & Ammo. Earlier this year, it tried unsuccessfully to extend its reach by acquiring the Outdoor Channel, according to people familiar with the matter, which reaches nearly 40 million households. The channel ended up being sold to Kroenke Sports & Entertainment LLC in March.