Wed 23.7.

Warsaw-based Kontent used scaffolding for the design of No Wódka, a pop-up Polish fashion and furnishings store in Berlin.

No Wódka Store by Kontent, photo: Zajaczkowski Photography

“Kontent brings a new approach to product display that thinks outside the norm of standard wall mounted shelves.” say the designers. “The result is a large, self-supporting structure made of scaffold beams and as the shop name No Wódka suggests, it breaks through the typical stereotypes with the interior design following this rule.”

No Wódka Store by Kontent, photo: Zajaczkowski Photography

The Store space is divided into two spaces: moveable front, and fixed, solid back. “The front space consists of movable elements such as a counter, cabinets and shop window arrangement that can be connected, disconnected and shifted depending on the store needs.”

No Wódka Store by Kontent, photo: Zajaczkowski Photography

“Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shops interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load.”

No Wódka Store by Kontent, photo: Zajaczkowski Photography

“The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow play in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.”

No Wódka Store by Kontent, photo: Zajaczkowski Photography

“The scaffold installation provides rails for clothes, and supporting for shelves where ceramics or jewellery can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area.”

No Wódka Store by Kontent, photo: Zajaczkowski Photography

“The flexible layout can be reconfigured and transformed into many different purpose eg. exhibition, cat walk, fair, dance floor or workshop space to fulfil the store profile.”