Craft beer brand, Kaiju! Beer, is brewing up a customer experience strategy that aims to spread its message of ‘quirkiness’ to a wider audience and gain competitive advantage over larger multinational brewers.

Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money” and fight the $50 billion ad fraud problem.

The rebrand of Helloworld - including a new logo and marketing initiatives - has added a “greater depth of meaning and impact” to the travel brand and its identity, according to head of advertising and promotions, Dominique Dalton.

Medibank’s fortunes are rising thanks to a “substantial turnaround” in customer advocacy and retention, driven by consistently delivering a better customer experience, more value and recognising customer loyalty, according to CEO Craig Drummond.