Content marketing is a type of marketing that offers free information in order to build an audience. This free information isn’t promotional but helps the reader solve a problem or answer a question. Then, when they need to buy a product they naturally come to...

Once you conduct your market research and create a customer profile, you’re far from done. Conditions and people are constantly changing and market research is an ongoing process. If your message doesn’t keep up with the times, it can become irrelevant...

I Came across this article and wanted to share it. Its by Jonah Berger, he talks about Triggers which can make things go viral. Its a good read so enjoy. Source: Linked in post There’s a science behind word of mouth and why things go viral. Six key principles. Here is...

No matter what type of business you have, you need a target market. There are folks who want and need your products, and the goal of your marketing efforts is to connect with them. Without a clearly defined target market, you’re taking shots in the dark and just...

The key in getting traffic is to come up with a strategy and make everyone notice your blog. There are a few things that you need to consider with regards to generating traffic to your blog and these are not that different from planning a regular Web site. The only...