The Simplicity of Brands

We've been hearing a lot lately about the relative value of global brands, with Apple easily taking the top spot in recent rankings. But when looked at from the perspective of simplicity, apparently Apple comes up short, beaten out by Amazon and even, gasp, Dunkin' Donuts. This conclusion is from Siegel+Gale's third annual Global Brand Simplicity Index (PDF), which claims to "demonstrate consumers’ demand for simpler communications and experiences across industries and around the globe."

Commenting on this Blog entry will be automatically closed on December 14, 2012.

You mean personal preferences aside - which logo best represents the corporation in question?

McDonald's.

If I had to pick one based on the art and nothing else - just my personal aesthetic...

Dunkin' Donuts.

I've always liked that one. Of course - as always - that's jmho. :)

BTW - two of the hardest jobs I ever had... McDonald's - freakin' slave drivers - and the Publix warehouse. I once spent a South Florida summer unloading rail cars for Publix. Know how many 100lbs sacks of potatoes it takes to fill a train? I do. That's why I'm a graphic designer. :)