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The 3 Roles of Web Design in Digital Marketing

Do you have a web design that fulfills its role in your
digital marketing campaign? If you’re like most marketers, you might be
wondering about this question. Although you might view web design as mainly
having a different purpose, it actually
plays three crucial roles in digital marketing.

Here are the roles that will help you understand why web
design is important in digital marketing.

1. Content
Proliferation and Consumption

The quality of the content you put out and the copy you
use as a means to capture the attention of users has a big impact on whether
your content is shared or consumed. However, design plays an important role
here. With the proper format, site layout, share buttons, and font, more users will be interacting with your content
than ever before.

A good example is with font style and size. Did you know
that changing both of these can drastically increase user readability? This can be very useful if you want a website
that is responsive even to mobile device users. Many websites today are still
using the small and muddled-looking font for desktop
that makes it hard to read for mobile users. Changing this can have a major
impact on how people interact with your content.

2. Web Design
Affects Conversion Rate

Whether the goal of the site is to get people to
subscribe to your mailing list or buy a product or service from your company,
the rate in which they perform the desired action is quite dependent on the
site’s design. A good example of this is with regards to landing pages that are used by companies in advertising channels
such as Google AdWords. Such companies go through testing since they understand
that the results of cheaper advertising expenses and a great ROI are dependent
on better design and sales copy.

Even minor changes such as modifying the color and size
of the subscription box can change the way people interact with it and can give
a boost to your conversion rate. Even though it may seem tedious to test all of
the visual elements in a page, you can always use multivariate testing tools to
see how multiple elements work simultaneously and which ones give the best
results.

3. Better Website
Loyalty

A good user interface (UI) and user experience (UX) are no
longer an option in today’s digital world. A lot of website owners still fail
to realize that a bad UI will lead to many potential customers from leaving
their websites. Many of these would also neglect to work on their UX design without knowing that a bad experience
can also lead to poor results.

The goal of a digital marketing website is to get a loyal
following, that is why it is imperative to invest in an excellent UI and UX
design. Even small things such as improving site load speed, improved site layout, and more intuitive menus can all lead
to better performance. Once people see that your site is easy to use, they
might come back and spread the word about how satisfied they are about it.

Hopefully, these
three web design roles in digital marketing will get you out of the mindset
that web design is simply focused on a
visual-oriented role or a singular format. To get the most out of your digital
marketing campaign, you must change your site’s design to be more responsive to
your audience.

Mobile development has become a trend today and many businesses are developing their own apps to get ahead of their competition. Read this article to find out how outsourcing your mobile development projects can actually bring you more value than hiring an in-house team.

about BIGBLOCK

Bigblock Solutions is one of the leading outsourcing partners for small and medium businesses all over Australia. Our amazing tech team is skilled in digital strategy,
SEO, UX/UI design, QA testing, development, content creation,
support, and project management.