COMPANY NEWS

COATES HIRE: OFFICIAL HIRE EQUIPMENT PARTNER OF THE AFL

Australia's largest equipment hire company Coates Hire is excited to announce a new partnership as the Official AFL Hire Equipment Partner for 2014 and 2015.

The agreement is a milestone for Coates Hire, further extending their commitment to supporting Australian sport and connecting the brand to the very passionate AFL fan base.

Coates Hire Group Manager Strategic Marketing, Jeremy Hill, said “The AFL is a natural fit for Coates Hire, as it enables us to promote our brand, as well as our hire equipment products and services to a huge national audience on a continuous basis throughout the year.”

“Coates Hire will play an integral role in ensuring the AFL’s major events run as smoothly as possible. We will be supplying generators, power distribution units, lighting towers, temporary buildings and a range of other infrastructure. We can’t wait to help the team at the AFL bring this year’s week of Grand Final celebrations to life and to provide hundreds of thousands of footy fans with an amazing experience.”

AFL General Manager Commercial Operations, Darren Birch, said the AFL was pleased to partner with a leading Australian company that has a comprehensive national footprint.

“The AFL has a diverse range of official partners across a host of commercial categories, and we are pleased to add a new category of hire equipment with Coates Hire now coming on board as part of the AFL family.

“The addition of this strong, national Australian brand is warmly welcomed by the AFL and we look forward to working closely with everyone at Coates Hire during 2014 and well into the future.”

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