anderberg's blog

Never heard of catalog print marketing? Well, I’m here to enlighten you…catalog print marketing is a form of digital world that we live in today. According to a survey taken by Print In The Mix, “67% of shoppers turn to catalogs for ideas on what to purchase”. Although there are many options to purchase online, many still use the catalog as their preferred source of information about different companies’ products.

Are you struggling with your typography? Is it just not looking the way that you had hoped in your different print layouts? It is important to understand the basic typography principles in order to enhance the aesthetic appeal of all of your print designs. Here are some of the basic principles that you should know when designing with typography of print:

Why promote your brand offline when you can with online tools such as social media? Good question! Many would assume that it is cheaper to promote your brand online using social media, until they realize how costly online campaigns, banners, and pay per click ads are. In fact, many of the biggest and most successful businesses in the United States used offline marketing to become what they are today. A few years back, marketing firm iProspect found that two-thirds of online searchers are driven by information obtained offline. That is a large statistic for the digital world that we live in today!

Many businesses that print publications will notice that it has become harder and harder to get an edge over the competition in today’s media market. Yet saving money and affordability has never been more important. Which is why it is so crucial to choose the right binding process for your target audience, the message you are trying to get across to this audience, and your budget. Here are many different bindery types that many people are not aware of:

Many non-printers are unaware of what die cutting is and how it can be useful when marketing or advertising your company or business. The process of die cutting is when a specific design or shape is cut through a piece of paper with a sharp steel blade; the shapes for die cutting are nearly limitless. Die cutting is often used to add eye-catching details to business cards, brochures, postcards, and presentation folders, to name a few.

Earth Day is a great day to market your products and services with banners, posters, direct mail postcards, and newsletters…. – I could keep going. But wait one second! Isn’t print marketing damaging to the environment and go against everything that Earth Day stands for? Many people probably ask themselves this same question. But in actuality when you know the true facts, print marketing isn’t as damaging as many people believe. Here are some reasons why it’s OK to implement print marketing on Earth Day.

Inserts are another form of direct mail marketing and are used for inserting into other communications such as newspapers, catalogs, and packages – to name a few. Utilizing inserts in your marketing strategy can provide valuable opportunities for generating revenue and for extending your customer reach. Inserts can deliver a crucial, profitable component that allows your company to acquire more customers.

Vertical Marketing, also known as a “niche” market, is where demand comes fully from a specific industry or demographic. Companies that use vertical marketing strategies target a specific type of consumer, unlike horizontal marketing where a company tries to appeal to as many different groups of people as possible.

Companies that make highly specialized products that need to appeal to their narrow target demographics usually utilize vertical marketing. Once a company has established a niche market they need to become a leadership in them.

Many companies and organizations try to find new opportunities to reach customers and prospects in this increasingly digital world. Online advertising, online campaigns, and other digital-based techniques usually replace traditional marketing strategies such as direct mail campaigns. Not many realize that direct mail marketing still offers one of the most consistently effective forms of advertising today. In fact, direct mail marketing is more effective than ever when properly executed and targeted.

Direct mail has already proven itself to be far more effective than any single digital source in reaching customers. Now imagine how effective Direct mail would be if it was personalized for each of your targeted individuals? You have exponentially increased your probability of success.