An important target group of China's booming e-commerce sector is the mobile user segment. As of June 2013, China ranked first in mobile commerce penetration. Only 6 percent of German internet users had made a purchase on mobile devices in 2013, compared to China's 18 percent. For many Chinese consumers, smartphones have begun to replace computers. In order to keep up with consumer demands, many of the major Chinese online shopping stores have developed their own mobile apps. The market volume of mobile e-commerce in China had reached around 233 billion yuan in 2013, a 141 percent surge from 2012.

Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As one of the most popular social media platforms in China, Weibo has a significant impact in that respect. As of 2014, around one fifth of Weibo users had been shopping online via Weibo.

An important target group of China's booming e-commerce sector is the mobile user segment. As of June 2013, China ranked first in mobile commerce penetration. Only 6 percent of German internet users had made a purchase on mobile devices in 2013, compared to China's 18 percent. For many Chinese consumers, smartphones have begun to replace computers. In order to keep up with consumer demands, many of the major Chinese online shopping stores have developed their own mobile apps. The market volume of mobile e-commerce in China had reached around 233 billion yuan in 2013, a 141 percent surge from 2012.

Another factor rapidly utilized by the Chinese e-commerce industry is social media presence. Chinese consumers rely heavily on friends and peer groups for shopping information. Therefore social media has gained a lot of relevance for e-commerce endeavors. As one of the most popular social media platforms in China, Weibo has a significant impact in that respect. As of 2014, around one fifth of Weibo users had been shopping online via Weibo.

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Release date

February 2017

Region

China

Survey time period

2010 to 2015

Supplementary notes

* Forecast.

According to the source, the data were calculated based on the released financial reports of enterprises, interviews on industries and iResearch's statistical forecasting data.

Figures before 2011 have been taken from previous publications.

Note: 1 yuan equals about 0.15 U.S. dollars and 0.13 euros (as of May 2018).

More information

Region

China

Survey time period

2010 to 2015

Supplementary notes

* Forecast.

According to the source, the data were calculated based on the released financial reports of enterprises, interviews on industries and iResearch's statistical forecasting data.

Figures before 2011 have been taken from previous publications.

Note: 1 yuan equals about 0.15 U.S. dollars and 0.13 euros (as of May 2018).

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