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Kerry Group are promoting Dairygold Lighter’s new packaging in Cycle 9 on OOH, including key retail formats.

Planned by Vizeum and Source out of home, the campaign is live on Adshel, Retail dPods and Purchase Points. The creative by Rothco positions the new Dairygold Lighter packaging as the centrepiece of the poster design, with an appetising bagel placed underneath that Dairygold Lighter has been spread across. Another important element of the poster design is its emphasis that this Dairygold product is the ‘Lighter’ offering.