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Second Life in Cannes

At the recent MIP TV conference in Cannes, a marketing chief at BMW explained their involvement with alternative media like Second Life with the following fact:

“In 1965, we needed three spots to reach 80% of the U.S. population. By 2004 it was 117 spots to reach the same amount of people, which is why we also have to be active with these below-the-line channels.”