MediaTek Chooses Red Bend FOTA Software to Update #Wearables

WALTHAM, Mass. & TAIPEI, Taiwan--(BUSINESS WIRE)--Red
Bend Software, the market leader in Mobile Software Management with
more than 2 billion Red Bend-Enabled™ devices deployed, announced today
that MediaTek, Inc., the pioneering fabless semiconductor company, has
chosen to partner with Red Bend to deliver firmware over-the-air (FOTA)
software as a Service (SaaS) designed to update wearables.

The recently announced Aster “all-in-one” SoC for wearables is
MediaTek’s first chip to be integrated with Red Bend’s FOTA SaaS. Red
Bend’s FOTA service ensures manufacturers building on the Aster
platform, and consumers of Aster-based devices, always have the latest
firmware from the moment their wearable comes out of the box. Wearable
consumers can also secure their investment in the device with proactive
updates throughout the device lifetime.

“MediaTek’s Aster SoC supports over-the-air updates, making installation
and updating of apps and services in wearable devices incredibly easy.
This is all possible because of the MediaTek Capsule, which enables apps
to be pushed and installed, along with sensor algorithms and drivers.
This is done remotely through the wireless links between phones, tablets
and their wearable devices. Red Bend’s FOTA allows MediaTek to provide a
more complete update solution for our customers to manage devices
over-the-air,” said J.C. Hsu, General Manager of New Business
Development at MediaTek.

According to IDC, the worldwide wearable computing device market will
have a compound annual growth rate (CAGR) of 83.2 percent growing to
$20.6 billion by 20181. As wearables, including smart
watches, fitness devices and personal healthcare monitors become an
integral part of everyday life, consumers will expect them to be updated
with the same reliability and efficiency as their smartphone.

Red Bend’s FOTA Service is already used by leading smartphone, tablet
and automotive customers. The cloud-based service allows manufacturers
to update all their device models anywhere, anytime without requiring
specialized expertise in designing and operating a FOTA updating system
or needing to make large, upfront capital expenditures in service
infrastructure. The flexibility of the solution enables manufacturers to
proactively push updates to devices, as well as for consumers to
periodically check if new updates are available.

“We are excited about the opportunities in front of us based on our
partnership with MediaTek. With such a sophisticated SoC as Aster, the
opportunities for innovation are endless,” said Oren Betzaleli, EVP,
Products, Strategy and Marketing, at Red Bend Software. “Red Bend will
ensure manufacturers can bring innovative wearables to market quickly,
be able to continuously make those devices better and allow consumers to
have the best experience possible.”

About Red Bend Software

Red Bend® Software, the leader in Mobile Software Management (MSM) with
more than 1.5 billion Red Bend-Enabled™ devices, makes mobile devices
and services continuously better in a rapidly changing world. Red Bend
is the only company that provides standards-based products and solutions
for software management, device management and mobile virtualization
that work on any mobile phone and connected device uniformly,
efficiently and securely over the air. Red Bend enables its customers to
stay competitive in a fast-moving market by helping them deliver
high-value services on an increasing number of connected devices with
growing software complexity. More than 80 leading device manufacturers,
mobile operators, semiconductor vendors and automotive companies
worldwide trust Red Bend with their most important assets—the mobile and
connected devices their consumers depend on. For more information visit: www.redbend.com.

About MediaTek Inc.

MediaTek is a pioneering fabless semiconductor company, and a market
leader in cutting-edge systems on a chip for wireless communications and
connectivity, HDTV, DVD and Blu-ray. MediaTek created the world's first
octa-core smartphone platform with LTE and our CorePilot™ technology
releasing the full power of multi-core mobile processors. Through
MediaTek Labs™, the company is creating a worldwide ecosystem in support
of device creation, application development and services based around
MediaTek offerings. With an emphasis on enabling technology for the
masses and not the chosen, everyone can be an Everyday Genius. MediaTek
[TSE:2454] is headquartered in Taiwan and has offices worldwide. Please
visit www.mediatek.com
for more information.