Tag Archive 'social media'

Visual marketing is all about creating buzz through images – so there’s no wonder brands were quick to see the potential in Pinterest, that ultra-hot social media site where photos are center-stage and sharing is second nature to your audience. Pinterest only launched in March 2010 but now has over 70 million users and has […]

2013 was a year when the phrase ‘social media marketing’ became simply ‘marketing’. You can’t have a marketing strategy any more that isn’t social – not just the practice of sharing TV ads online, but where calls to action and engagement are central to their success. So what’s next for social marketing? Let’s take a […]

Telling stories is nothing new: we’ve been telling stories of where we come from, where we are going and who we are sharing that journey with since we sat around the flickering fires of our ancestors’ caves, millennia ago. The ability to tell stories is what sets humans apart; it helps us to bond, form […]

You may have noticed some of the headlines following the Oscars and Super Bowl this year: 17 (mostly failed) Brand Tweets From The Oscars, ‘Real-Time Marketing: Only the Dumb Survive’, and ‘Go home, Real Time Marketing. You’re Drunk’. Once again, for better or for worse, real time marketing (RTM) was at the center of the […]

It’s increasingly common now to see companies using social media to show the lighter side of their brand. Humor is one of the best ways to get people’s attention and to get potential customers talking about your product. A quick look at Unruly Media’s top viral videos of 2013 shows that at least half use […]

About Author

A passionate marketer, I write and speak on topics of leadership, business culture, and marketing innovation. After spending over 10 years as an integrated marketer and social media leader at Intel and Accenture, I was a co-founder and CMO of BRANDERATI (acquired by Sprinklr in 2014). I am an author of the Wall Street Journal bestseller "Think Like Zuck" and "The Power of Visual Storytelling." I am an avid evangelist of holistic consumer experience management. Chocolate, fashion, and a good book are my vices.