Establishing an Effective Customer Loyalty Program and Enhancing Customer Retention for Telecom Services in India – a Quantzig Case Study

Quantzig, a pure-play analytics solutions provider, has announced the
completion of their latest engagement on customer
loyalty for a leading telecom services client. The client, a leading
telecom services provider in India wanted to understand the changing
market dynamics in the telecom industry and enhance their customer
loyalty programs in order to attain better customer retention for the
company.

The telecom industry is highly dynamic due to which companies operating
in this sector often face challenges associated with transparency in
business operations and inconsistency in delivering customer
experiences. Consequently, it results in lower customer satisfaction and
loyalty among customers. Also, the acquisition of new customers proves
to be more expensive when compared to retaining old ones. So, its vital
to make customers come back for more and it's also one of the main
reasons why short-term profit grabs don't work, especially in the
telecom industry.

The customer loyalty program helped the client identify levers for cost
efficacy and better brand recognition strategies. The client was able to
enhance their customer retention strategies and minimize inconsistencies
in delivering good customer experiences.

Quantzig is a global analytics and advisory firm with offices in the US,
UK, Canada, China, and India. For more than 15 years, we have assisted
our clients across the globe with end-to-end data modeling capabilities
to leverage analytics for prudent decision making. Today, our firm
consists of 120+ clients, including 45 Fortune 500 companies. For more
information on all of Quantzig's services and the solutions they have
provided to Fortune 500 clients across all industries, please contact us.