JAN R. GOLLINS, MBA

ADJUNCT PROFESSOR OF MARKETING, DePAUL UNIVERSITY

Jan Gollins holds adjunct faculty positions teaching multivariate data analysis at Loyola University and DePaul University in Chicago. He is also a Lecturer in Predicative Analytics at the University of Chicago. He also served as Adjunct Professor of Marketing at Penn State University. He received his MBA in Economics at Lehigh University, and a BA in Economics from Moravian College.

Jan is also a principal and founder of the Delta Modelling Group, and Partner at The Partnering Group. He is a marketing science executive recognized for pioneering many of the widely accepted analytical techniques used by CPG companies for analyzing electronic POS scanning and consumer household purchasing data. His research in the application and use of moment-to-moment affect trace methodology has been used in nationally televised Presidential Debates, television pilot testing, TV ad copy testing and virtual moment-to-moment focus groups.

The Retail Analytics Council, an initiative between Northwestern University and the Platt Retail Institute, is the leading organization focused on the study of consumer shopping behavior across retail platforms and the impact of technology