Working with TerraCycle, the scheme will tap into an established network of recycling collection points around the UK. The scheme is simple and free to use, all brands of crisp packets will be accepted and will ultimately be turned into other basic plastic items.

To encourage people to take part, the scheme offers charity points based on the number of bags collected.

Gary Lineker, Walkers’ brand ambassador, said: “I love this initiative, what a great way of sorting out the problem of crisp packet recycling. To make this work we really need everyone to get involved by collecting and returning the packets to be recycled.”

Crisp packets are technically recyclable, the issue until now has been that they were not being separated or collected for recycling.