Christmas Market hot dog debut for Rollover

19 December, 2018

Rollover has launched a limited-edition Christmas Market hot dog, comprising an authentic, German Bratwurst sausage served in an artisanal pretzel bun with crispy onions and a German-style mustard. Tony Owen, sales and marketing director at Rollover, commented: "In an effort to create seasonal products that consumers will love, I'm proud of our team's passion to offer a Christmas offer with bespoke packaging and eye-catching pos. Consumer feedback has been overwhelmingly positive, striking the balance between innovation and authenticity. They love the combination of authentic Bratwurst, tangy German mustard, crunchy onions and soft pretzel roll. It tastes like Christmas in one bite."

Rrp for the Christmas hot dog is £2.50.

Meanwhile, the hot dog brand is running a promotion with Cineworld, with more than 1,000 cinema tickets up for grabs until December 31.

To support the activity, Rollover has designed an eye-catching jointly branded promotional tray. These trays direct consumers to the Rollover Facebook page, where they will have a chance to win a pair of tickets. There will also be pos support at selected retail outlets.