Five new ads that stand out from the month's masses.

There are some great commercials on at the moment. So when you’re trying to catch up on three weeks of missed Downton Abbey and you’re tempted by that 20x fast forward button, there’s a chance one of these will come on and make you think twice. Watch our pick of the month’s five top ads and see if you still want to hit that button. There’s a bit of testosterone this month, so prepare for some action.

Following in the wake of Yorkie becoming a man-centric brand some years back, here’s a reassuring collection of blokey truths, destined to provoke a smile and maybe a grunt of approval from the hairier, less subtle half of humanity. The facial hair comment is brilliantly timed to coincide with Movember, in which many young men – this reporter included – will be craving applause and charitable donations for their laughable attempts at lip fluff. Mantastic.

Norwegian betting company Oddsen decided to set their film about football hooliganism in England – the spiritual home of that proud tradition. Thankfully, the English lost out in the thuggery stakes to other nationalities many years ago, so this witty repartee between two street-level pundits is probably more likely now than the brutal pitched battle the opening shots predict. Still, it’s an entertaining idea, shot well in a brilliant “grim north” location.

We all know what Dougal Wilson does – sweet, cosy films with adorable children being cute. But by the beard of Zeus he does it well. For those pure of heart and mind, what could be more fun than “playin’ with your friends”? Particularly if those friends are giant kids’ toys. With those guys hanging around, this ad could have got creepy all too easily. Thankfully, Dougal’s got the balance, as usual, just right.

Following his triumphal Michael commercial a year ago, Simon McQuoid returns to the PlayStation campaign with another epic battle. This game appears to be about chucking the protagonists of all the most popular PlayStation game franchises in together and watching them rip each other apart, so this ad runs with that idea, providing a well-choreographed action scene. It’s not complicated, but not every fight scene needs to be interwoven with Matrix-esque postmodernist theory.

Sony have so much product placement in the latest Bond film that they could have just used any scene from Skyfall as their TV commercial. They haven’t though. They’ve shot this new scene with lots of flashy, nonsensical gadgetry and incidental music as Daniel Craig races towards this woman’s techie lair. They’re certainly making the most of their association with the film. Daniel Craig’s face paired with such slick execution is a winning move.

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