This series is designed for subscribers or leads who opt-in to receive your lead magnet but DO NOT purchase your initial offer.

The emails follow our Benefit-Logic-Threat conversion path and are generic in design so they can easily be edited and added to any core product offering flow.

NOTE: We usually send only 3 emails for tripwire sales offer follow-up, due to a low barrier of entry.

If they don’t buy within a few days, your best bet is to move on and offer the subscriber a different tripwire offer (or “loss leader” if you have one) via some other tested and proven sales offer at a higher price point.

Only 1 in 10 professional marketers describe their online lead generation efforts are “highly efficient and effective.”

For most business owners, that’s simply not good enough.

So, we’ve compiled the 30 greatest lead generation tactics into a guide and you can learn the secrets of how the experts at unfunnel and our partners at HubSpot generate a combined total of more than 70k leads per month.