Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

SMO could be the answer if you are sick and tired of wasted social media marketing efforts.

If social media marketing is causing more headaches than you would like, it’s time to call the professional SMO experts from Knoxweb. Social Media Optimization is alive and well and only going to grow even more.

SMO, social media optimization is now sharing the stage with Search Engine Optimization, and if you don’t have a clue what that means, read on.

What is SMO?

SMO or social media optimization uses similar techniques to SEO, search engine optimization. SEO can be a part of your SMO strategy and is becoming more important in your overall digital marketing plan.

By enhancing your company’s presence on social media outlets, you are building your reputation with communities that remain interactive, but SMO is more than Facebook, Instagram, Twitter, and Pinterest. Social media optimization also includes forums, blogs and anywhere else that your business is talked about or linked socially. In other words, the more people share your posts, pictures, videos, and Tweets, the more likely you are to boost your SMO.

Knoxweb can help you optimize your social media helping build trust and familiarity. When you share your brand on social media and become recommended by other people, you will become an influencer in your industry. As a result, social media optimization will improve your search engine results.

What SMO Isn’t

Keep in mind that lots of links scattered across multiple social media websites isn’t optimization. Be careful. If you are tooting your own horn all over social media, you will be defriended and may even be blasted for your over-saturation. Knoxweb explains that less is definitely more when it comes to social media optimization.

If others are sharing your content, you will carry more weight than Tweets and posts that you have written yourself. Indiscriminate link sharing and spreading without any social media participation or engagement is social media suicide. Your fans and friends will no longer post your pages and Google certainly won’t reward you for it.

Focus on Engagement for SMO

When you focus on engaging with your users, you will see better SMO results. By contributing to posts and conversations, you are becoming an authority in your industry. Ask Knoxweb how you can engage your users with thought provoking posts and conversations that will increase your end of year earnings.

The professional social media marketing team from Knoxweb has the skills and the experience to boost your presence on the web. If you follow the Knoxweb blog, you will know that social media does have a place in your search engine optimization strategies.