Published February 21, 2014•Updated on October 17, 2017 at 9:31 pm

A new electronic scoreboard in a Chicago suburb shows Chicago Blackhawks forward Patrick Kane -- who plays for the USA -- and Team Canada's Jonathan Toews in between a picture of Bieber. The caption says "Loser Keeps Biebs."

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While the singer was in the Blackhawks' locker room at the United Center taking pictures of the trophy, he was photographed standing on the Indian head logo, prompting a huge outcry of anger from fans of the team.

After Canada won the Olympic gold medal game in Sochi, 1-0, the company immediately followed up with a new billboard below.