Telenor launches life insurance scheme to Prepaid customers

Friday, November 08, 20130
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In a bid
to attract low-end mobile service users, Telenor Pakistan launched on Thursday
life insurance for its prepaid customers, offering their heirs up to Rs100,000
in case of death amid increasing competition among industry players to expand
their customer base.

Telenor,
which according to the Pakistan Telecommunication Authority (PTA) is the second
largest player after Mobilink, announced the Telenor Talkshawk Mohafiz Zindagi
Beema for its prepaid customers consuming a minimum monthly balance of Rs200.

Telenor’s
customer base at the end of May stood at 31.7 million, capturing one-fourth of
total subscribers, according to the PTA.

The scheme
has been launched in collaboration with Jubilee Life Insurance Company and
MicroEnsurer Pakistan. It is the first such free life insurance policy launched
by a telecom company to lure lower-end prepaid customers.