Community Building: The Mercedes-Benz Brand Club

What's 90,000 members strong, has 80 different chapters around the world, and collectively loves a good three-pointed star? The Mercedes-Benz Brand Club, of course! A recent Mercedes-Benz write-up on the Club reads as follows:

"Club members are united by a common passion – that of owning a piece of automotive history made by Mercedes-Benz. They collect and maintain, preserve and drive these vehicles in public, so playing an invaluable role in allowing people to experience a great brand and the many milestones it has set in automotive history, as well as in its active documentation. And they do so within their club community and in the very finest tradition."