Guest post from Basir Syed , Product Marketing, IBM Business Analytics
Everyone requires a yardstick to measure success, but how is it done in the social world ?
Marketing and advertising have changed in the last 20 to 30 years, but I have learned that the foundation remains the same. Today we use GPS to help guide us from one place... [Continue Reading]

Guest post from Edward Burek, Product Marketing Manager, IBM Social Media Analytics
Follow Ed on Twitter: @edburek
When people learn that I hail from New Jersey I am often inundated with the immortal phrase, “Which Exit?”
It’s the way those from New Jersey help identify with each other and determine exactly... [Continue Reading]

Guest post from Basir Syed , Product Marketing, IBM Business Analytics
Today, the term "Global Village" can be used to describe the internet, and in particular social media; but, do these terms actually apply to developing countries such as India, China and Brazil ?
Absolutely!
Let’s take a step... [Continue Reading]

Guest post from Edward Burek, product and solutions marketing manager, IBM Social Media Analytics. Follow Ed on Twitter @edburek
When I was working at a large bank dealing with IBM we would often joke because we never used the term “analytics” and would instead say metrics, measurement, predictions or reports (which to be honest... [Continue Reading]

Guest post by Basir Syed, Market Manager, Social Media Analytics, IBM Business Analytics.
“Seeing is believing,” an idiom first recorded in this form in 1639, means "only physical or concrete evidence is convincing." This idiom has passed the test of time, and still holds good.
The reason I say this is because... [Continue Reading]

Guest post by Basiruddin Syed, product marketing manager, IBM Social Media Analytics.
In the weeks leading up to the holidays, delivery services and postal carriers have been working diligently to get packages to exactly the right address on time. Their efficiency is boosted by sophisticated logistics operations and a good system of postal... [Continue Reading]

(Guest post from IBM's VP - WW Marketing, Business Analytics, Eric Sall)
On a flight home from IBM’s PartnerWorld Leadership Conference recently, I noticed a young boy across the aisle playing a video game and thought, again, how many millions of people are touched by cloud technologies and don’t even know it.
... [Continue Reading]

Guest post by Basiruddin Syed, Product Marketing Manager, IBM Social Media Analytics.
The creation of online communities and social media sites has changed the way we look at brands and products. Organizations have also learned how monitoring can help them use social channels more effectively. The problem is that companies aren’t... [Continue Reading]

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