India’s e-commerce market was worth about USD 3.8 billion in 2009, it went up to USD 17 billion in 2014 and to USD 23 billion in 2015 and is expected to touch whopping USD 38 billion mark by 2016!

The Internet world has brought us the opportunity of buying anything virtually online through e-commerce retailing. Still, the confusion on what to sell online in India remains stagnant. There’s a lot of things being sold online and lot more revenue is being generated by the Giant eCommerce companies like Amazon, Flipkart, Alibaba, eBay, Snapdeal, etc.

Moreover, huge traffic has been created by these websites with fluctuation to its features and most bought items depending on what every seller offers and what every buyer seeks. Indeed, few products are classic, and some follow trends to get popular, while others going up and down in sales.

For example, Amazon has electronics, video games, and books as top selling items, while eBay has niche products and technology related products that are best sold.

But, one thing is common among all and it is the innovation!

Yes, Innovation is the key behind the market hits!

From small toothbrush to sophisticated electronic devices, there are a lot of new varieties, possibilities and opportunities arrived to buy the diverse products online.

Some amazing facts about the top sold products online through ecommerce websites are as follows. These are largely influenced in the market with a long lasting trail in creating trends and built with innovation. And, here are some best selling products online of all the time in India!

Note: The list is in no particular order

1. Apparels

2015 has seen a great hype in eCommerce apparel business. And from then it is constantly increasing in number. eStores has integrated garments and clothing apparel along with customization options to create uniqueness among the rest. With the remarkable impact of fashion clothing among the Indian youngsters, online stores are making huge deals out of apparel selling by targeting hyper-local markets as it works the best.

2. Consumer Electronics

When it comes to electronics, the clear winner would be “mobile phones”!

More than 5 Million units of Smartphones have been sold over the last 2 years through India’s leading e commerce giants like Amazon, Flipkart, Snapdeal.

Next will be the other categories including laptops, power banks, pen drive, digital cameras, etc. As long as the usage of technology improves, the demand for consumer electronics comes along the way and it’s quite unstoppable!

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3. Footwear

Online has become one of the best places to find footwear including shoes, sandals, slippers, sneakers, etc. Both Men and Women shoppers are highly interested in buying footwear and we can also find top brands that are quite popular among customers. These days it’s become very easy to get the best product both in terms of money and quality.

Market Leaders in Indian Footwear Industry:

crocs.com

myntra.com

jabong.com

yepme.com

zappos.com

4. Food, Health & Beauty Supplements

Diet and nutrition has evolved the consumer interest based on trends. People search for all-in-one health mixes, weight loss products, green tea and other detox items those are getting popular over time. Online groceries also become quite common these days among busy working millennial to purchase grocery with just a click on eCommerce websites.

5. Jewellery

Online selling in India goes in handy when it comes to finding jewellery and ornaments especially for ladies. Simple surfing through the best retail stores in India will offer a wide range of options making it more interesting for the consumers to find their perfect piece of jewelry that cannot be found in the local jewellery shops.

Reports says In India for every 5 minutes, an e-commerce store sells a piece of jewelry!

Market Leaders in Indian Jewellery Industry:

bluestone.com

voylla.com

cilory.com

craftsvilla.com

kraftly.com

6. Fashion Accessories

Again comes the way for fashion lovers who purchase accessories online like watches, bags, belts, matching purses, cell phone covers, hats, and other travel accessories. As these products are least risk associated, online retail sales are unbelievably getting wealthier with its never ending craze.

Market Leaders in Indian Fashion Industry:

instyle.com

mirraw.com

stylefiesta.com

fashionandyou.com

limeroad.com

craftsvilla.com

7. Toys & Video Games

With children of Gen Z being more exposed to online, it is obvious that their millennial parents tend to purchase toys online for the convenience of shopping and home delivery. From snake and ladder to popular video games, online shopping never faced a shortage of gaming sales. This shows how it triggers the growth of online toys market!

Market Leaders in Toys & Games Industry in India:

toywiz.com

hamgo.com

firstcry.com

snapdeal.com

shopclues.com

8. Kitchen & Home Furnishing

Recent trends show home furnishing sales to skyrocket in the areas of home decor, kitchenware, and furniture. New innovations and the shifting towards innovation is the reason behind the boom in online home furnishing industry. Bedroom and dining room furnishing to outpace the consumer interest in India and is continually improving at a rate to 6 to 7% year-over-year.

Market Leaders in Indian Furniture Industry:

pepperfry.com

urbanladder.com

ikea.com

fabfurnish.com

shopclues.com

amazon.in

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Other Trending Categories Best Purchased Online:

9. Subscriptions

Online subscriptions could be the next biggest thing in Indian consumer market!!

Start-ups find immense growth by using surprising elements where customer finds it easy to purchase things or get access to items that they use in daily life! With the increase in order volumes, we can see innovation in subscription models and retail industry will soon explore the benefits and take deep dive into it!

Some of the subscription models we are familiar with are as follows: magazines, newspapers, e-books, software, music, videos, online certification courses, training lectures, online memberships, and more.

Market Leaders in Online Subscription Industry in India:

magzter.com

vikatan.com

femina.in

amazon.in

10. Handmade Goods

Selling of custom made items is making eCommerce in India, super-rich! Personally carved handmade goods, handcrafted products or vintage merchandise is available everywhere and offers a huge range of options for the consumers to shop from!

Market Leaders in Indian Handicraft Industry:

craftsvilla.com

etsy.com

madeitmyself.com

kraftly.com

So, these are the trending hottest product categories in India retail business of all time. We hope that this collection of most sold products online will help you to a large extent in improving your online business idea and building your e-commerce venture. There are a lot more products and services to consider while setting up your online store and selling product online to become successful entrepreneurs in the Indian online marketplace.

Need some consultation on building your very own eCommerce store? Or do you want to build an eCommerce platform to get started with your ideas? Get in touch with us here!