It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. The difference between 10 years ago and now is Google puts a value on links and where they come from more than ever …

Many people don't pursue backlinks from Wikipedia because they're all "nofollow" links, which means search engines like Google don't count them as positive trust signals for your website. To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as …

By appealing to closely held values, marketers try to convince prospective customers that the company's products align with what they view as important. Java-based application servers are typically used in conjunction with an Apache web server. Every page should have a description that isn't used anywhere else on the site …

Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The …

People who embark on black hat SEO tactics have to operate in the darkness (to some extent). PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It's easy to use and gives you loads of insights into the loading speed of your site. Put in …

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. When I say "oomph" I mean credibility in the eyes of the engines. When pursuing a link, which is more important, relevance or …

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as 'on-page SEO') to all the promotional 'off-page' approaches you can use to raise your site's visibility (link-building, social media marketing). A strong brand image also provides tangible and …

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). SEO rewards your business for its efforts at a …

Forcustomers to take advantage of these initiatives, h In short, content flagged as "thin" is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners …

The initial purpose of search engines counting the quantity and quality
of links linking back to any webpage was to ensure that only those pages
providing valuable and trustworthy content to their users would be ranked
higher than less credible resources in search results pages. Google stated that there are …

First of all, you need to understand why SEO is so important. Partial duplicates are pages which vary, but by only a small amount of content, such as a couple of lines of text or a brand name. Google uses the date that a domain with which a document is …

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Choose Relevant Images - It can be tempting just to attach any cool-looking picture that you might have taken to your next blog …

But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is going to look low-quality. Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website's visibility in search engines …

It is, instead, the result of dozens of different factors. Minority members constitute approximately 41 percent of the 54 million Twitter users. As more websites build content around certain terms, they become more competitive. If you're looking for traditional rocking horses , you've come to the right place. We all shop …

If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page …

Closely tied with consumer video reviews is the re-creation of broadcast ads. The marketing department concentrates on customers and the channel members on the route to those customers, such as wholesalers and retail outlets. Advertisers often use visual imagery in international marketing. Visually, I prefer handcrafted Ayres rocking horses . Recently …

Most people access the internet from a smartphone rather than a desktop or laptop computer, especially younger individuals. While search engines have gotten much better at identifying these spammy sites, and filtering them out of their search results, they can still pose a problem. There are several forces driving the …

SEO is one of the most misunderstood and misinterpreted terms in the world of marketing. People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes …

Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers. Yes, you should have a strategy for content that you publish on your website. Not only should you …

They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. A URL is more important than you may think it is. Your website's URL structure is like a math formula - when followed …