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Research and Resources

Multi-Client Study on the Role of Executive Briefings
Conducted by independent research firm Decision Analyst, with data analysis by ABPM President Roxanne McCreery, the annual Multi-Client Study on The Role of Executive Briefings offers compelling evidence about the value of executive briefings. Key findings from interviews with more than 10,800 external customers and 6,300 internal customers over two decades confirm that executive briefings: strengthen business relationships, have a strong influence on the decision to purchase, increase the amount purchased, and shorten the acquisition cycle

Find the standards of World Class Briefing Programs developed by ABPM's founder, Franklyn Thiebaud and continually monitored and revised by ABPM's Advisory Board. This is the ruler that most programs measure themselves against.