'The Longest Night' by Photographer Eric Guillemain

Photographer Eric Guillemain is amazing at taking somber, black-and-white images. This specific series truly is a testament to his incredible talent.

Entitled 'The Longest Night,' the spread was styled by April Johnson, hair by Allison McClellan and makeup by Asami at L'Atelier. Fashion model Kristina Romanova rocks out the mysterious look and does an excellent job at conveying emotion. Be sure to check out the gallery for more shots by Eric Guillemain.

Implications - Consumers in modern society are attracted to images that feature a more somber mood. Products that feature a more subtle aesthetic appeal to shoppers who want to maintain a more classic appearance.