COLUMBUS, Ohio--(BUSINESS WIRE)--NetJets® Inc., a Berkshire Hathaway company (NYSE:BRKA), and
the worldwide leader in private aviation, is introducing a new
advertising campaign highlighting the theme of quality without
compromise. The campaign unveils a new creative approach, messaging and
logo, “Only NetJets®– 25 Years of Excellence,”
in recognition of NetJets 25th Anniversary.

“As we embark on our 25th year as the definitive leader in
private aviation, our new advertising emphasizes that backed by the
unmatched resources of Berkshire Hathaway, NetJets leads the industry in
everything from safety, service and stability to the size and scope of
our fleet”

The new creative campaign is the first to highlight NetJets unparalleled
depth-of-service offerings. In addition to pioneering and being the
definitive leader in the fractional share ownership category since 1986,
NetJets provides the most competitive and broadest range of Card, Lease,
On Account and Fleet Management products and services in private
aviation.

“As we embark on our 25th year as the definitive leader in
private aviation, our new advertising emphasizes that backed by the
unmatched resources of Berkshire Hathaway, NetJets leads the industry in
everything from safety, service and stability to the size and scope of
our fleet,” said David Sokol, NetJets chairman and chief executive
officer.

Kenny Dichter, NetJets vice chairman added, “The new campaign
acknowledges what NetJets is at its core: a complete private aviation
solution without equal and without compromise. Everyone in the
organization lives by this tenet every day. This is only one of the many
reasons why more people fly privately with NetJets than with everyone
else combined.”

The campaign was developed in partnership with Kirshenbaum Bond Senecal
+ Partners. The first new ads will debut Sunday, February 6, 2011, in The
New York Times and The Dallas Morning News, appear in The
Wall Street Journal February 7, 2011, and subsequently run in such
magazines as Departures, Forbes, Robb Report and The Economist.

The NetJets programs worldwide offer the largest and most diversified
private jet fleet, comprised of 13 of the most popular business jet
types in the world and more than 800 state-of-the-art aircraft. NetJets
pilots are the most highly-trained and experienced in the industry and,
since its inception, NetJets has established an unparalleled reputation
for being the safest and most secure private aviation company in the
world.

About NetJets® Inc.

NetJets®Inc., a Berkshire Hathaway company, is the
worldwide leader in private aviation and provides the safest and most
secure private aviation solutions. NetJets fractional aircraft ownership
allows individuals and companies to buy a share of a private business
jet at a fraction of the cost of whole aircraft ownership, and
guarantees availability 365 days a year with just a few hours’ notice.
The NetJets programs worldwide offer the largest and most diversified
fleet in private aviation, which includes 13 of the most popular
business jet types in the world. The Marquis Jet Card®
provides access to the NetJets program through a 25-hour jet card.
NetJets Inc. also offers aircraft management, charter management, and
on-demand charter services through its subsidiary, Executive Jet®
Management. More information on NetJets, the Marquis Jet Card, and
Executive Jet Management is available at www.netjets.com.

All fractional aircraft offered by NetJets in the United States are
managed and operated by NetJets Aviation Inc. Executive Jet Management
Inc. provides management services for customers with aircraft that are
not fractionally owned, and provides charter air transportation services
using select aircraft from its managed fleet. Both of these operating
companies are wholly-owned subsidiaries of NetJets Inc. All fractional
aircraft offered by NetJets Europe are operated, maintained, and crewed
by NetJets Transportes Aéreos, SA, a Portuguese/EU Air Carrier. NetJets
has an affiliation with the provider of the NetJets Middle East Program.
Marquis Jet® Partners, Inc. is a wholly owned subsidiary of NetJets Inc.
and sells the Marquis Jet Card. Marquis Jet Card flights are operated by
NetJets Aviation under its 14 CFR Part 135 Air Carrier Certificate.