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2011 Chicago Auto Show: Ram

Thursday, 10 February 2011 12:27Written by TrueCar

2011 Ram Tradesman

Ram debuted the 2011 Tradesman at the Chicago Auto Show as a new trim offering of the Ram 1500, which received its most recent redesign in 2008. Targeted toward the needs of small businesses, construction jobsites and commercial fleets who depend on pickup trucks to do business every day, the Tradesman is, according to Fred Diaz, President and CEO — Ram Truck Brand, Chrysler Group LLC., “Named for, and aimed at the heart of our business.”

Starting at $22,780 MSRP including destination charges, the Tradesman comes with the standard features of the 1500 ST trim, but adds on a standard V-8 HEMI engine with five-speed automatic transmission, a class IV trailer hitch, heavy-duty engine cooling, heavy-duty transmission cooler and 17-inch painted steel wheels. The Tradesman is available with a short-bed (6-foot, 4-inch) or long-bed (8 foot) and as either two- or four-wheel drive. Boasting 390 horsepower and 407 lb. ft. of torque, the Tradesman can tow up to 10,400 pounds while getting 20 mpg on the freeway.

Ram trucks, including the Tradesman, come with a five-year, 100,000-mile powertrain warranty. The Tradesman will hit dealerships in the second quarter of this year.

2011 Ram HD 3500

Ram’s new Heavy Duty 3500, which debuted at the Chicago Auto Show, got a series of upgrades that increased the truck’s towing prowess. The HD 3500 received a 23% boost in torque from the previous model’s 6.7- Cummins Turbo Diesel Engine to reach 800 lb. ft. of torque, its gross combined weight rating (GCWR) increased to 30,000 lbs. and it now boasts a segment leading 22,700 pounds maximum trailer tow weight.

Ram was mindful of its customers’ needs when it made the upgrades. According to Fred Diaz, President and CEO—Ram Truck Brand, Chrysler Group LLC., “A Ram Heavy Duty truck owner’s most important concern is towing capability – 79 percent of them rate towing as extremely important.”

Additionally, Diaz touted that the HD 3500 has the largest brakes of any heavy-duty pickup with increased brake life and braking stability, and does not require any diesel exhaust fluid, which lessons maintenance for consumers.

The HD 3500 will also go on sale in the second quarter of 2011.

Consumers using Ram trucks for commercial purposes should look into the Ram Truck commercial vehicle program, which provides up to $1,000 commercial equipment upfit allowance, up to $1,000 Chrysler Service Contract allowance, and up to $1,000 Mopar certificate allowance. For more information call (877) ONTHEJOB or go to www.dodge.com/commercial.

This entry was posted on Thursday, February 10th, 2011 at 12:27 pm and is filed under Non Visual.
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