Video Content: A Rising Trend in Real Estate Marketing

“If a picture is worth a thousand words,” then a video is worth a million! There is no doubt that using video content is quickly becoming the next “big thing” for marketers everywhere. In fact, a study from the National Association of Realtors®¹ (NAR) reported that the majority (51%) of recent home buyers chose YouTube as their preferred online video destination when shopping for homes.

Videos are emotional and believable and increasingly in demand as consumers have come to expect videos to be available for any subject that they are interested in. Videos serve as a perfect opportunity to gain leads, promote your brand, and potentially increase sales!

So if video content is not yet a part of your marketing strategy, take a look at the numbers below²:

65% of YouTube videos posted by real estate professionals were able to pull leads

70% of home buyers look for a video either on websites, Facebook or YouTube

120 billion page views a month are generated from video marketing

Realtors have collectively seen over a 40% hike in profits from video marketing alone