Bringing up Baby helps Rolls to new sales record

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The new money in China, as well as the more traditional American market, are Rolls-Royce’s most important destinations

Robert LeaIndustrial Editor

Published at 12:01AM, January 9 2012

Rolls-Royce Motor Cars has defied the downturn to smash its record for luxury car sales. The popularity of the “baby” Rolls led to 3,538 sales last year, the best performance in its 106 years.

The previous best was set in 1978, the heyday of the Silver Shadow II, which was also during the depths of an economic winter.

Firing up year-on-year growth of 31 per cent has been sales of the Ghost, right, the baby Rolls-Royce introduced in 2009. The growth in sales, and the traditional demand of the Rolls driver to commission personalised paintwork and interior fashioning as well