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Since Zuckerberg announced his surprise nuptials via his Facebook page (of course) by posting an official photograph of himself and Chan in their wedding attire, the designer of the dress, Claire Pettibone, has been inundated with requests for the £2,970 ($4,700) design and, according to
WWD
, she has seen her website traffic increase 17-fold.

It appears Chan employed the mystery shopper technique when purchasing her dress, a laser-cut lace overlaid gown complete with matte sequins. Pettibone is still none the wiser as to which boutique the dress - which has been part of her collection for two years - was bought from, or when it was bought, and expects Chan may have used an alias. Ms F. Book, maybe?

American Pettibone launched her business in 1994 and has a flagship store in Beverly Hills, California; her bridal collections are sold through concessions across the United States.

"I love that she chose that dress, I think it's perfect for her. It has an understated quality that suited the intimacy of the event, but it still had detail and sparkle and beautiful elements about it. She's educated and independent and chose something, I feel, that really suited her and her personality," Pettibone told
BuzzFeed Shift
.

However, other designers are already trying to get a piece of the Mrs Zuckerberg magic. Pettibone's Italian fabric suppliers have already warned her that another designer has attempted to purchase the exact same fabric used on the gown - but fortunately for her, she has the exclusive rights to it, reports
WWD
.