Cross-border e-commerce in Sweden

Doing business in Sweden

What works in one market doesn’t automatically guarantee success in another. Differences in competition, regulation, risk and consumer behaviour make it all too easy for your business to get lost in translation. So it pays to familiarise yourself with the local e-commerce landscape and the best risk and fraud prevention strategies.

How to succeed with e-commerce in Sweden

Sweden is one of the most cashless societies in the world and the largest m-commerce market in the Nordics. With a thriving fintech scene and plenty of early adopters, Sweden has become a testing ground for new payment solutions.

Download the Arvato Payments Review guide to Sweden for insights and tips on how to succeed in this exciting market.

More than half of consumers in Sweden shop using mobile devices. The Swedish e-commerce market is easy to enter and offers great potential.

Quick Facts: Sweden

eGDP: #13

The proportion of goods and services bought online in comparison to GDP.The rankings stated come from e-commerce association Ecommerce Europe.

Mobile adoption: 72%

Smartphone use as a percentage of the total population.

Ease of business: #3

The higher a country’s ranking in the WorldBank Group’s Ease of Doing Business Index, the more business-friendly localregulations are when establishing a presence there.

"Fraud is increasing, primarily within identify theft, which became illegal in Sweden only in 2016. High-risk industries such as electronics, or digital goods such as tickets and games, need a sophisticated fraud shield to protect their business and could benefit from having a local outsourcing partner to mitigate risks."