-Customers:
Respecting the customers’ particular position and satisfying them as a preliminary step in achieving all of the objectives.
-Beneficiaries:
Communicating and consulting for participation of the beneficiary parties and other interested groups in line with the company’s objectives.
-Employees:
Attempting to respect human workforce as the most valuable investment and providing the required ground for cooperation, team working and useful.
-Knowledge-orientation:
Relying on knowledge-orientation and education to promote the culture at work .
-Team group:
Providing the ground for cooperation and team working.
-Professional ethics:
Maintaining the benefits of all beneficiaries, developing and promoting the quality of the internal products, national independence, observing all cultural, social, and economic principles, maintaining human dignity, optimum usage of the national resources, maintaining the environment and controlling the pollutants.
-Social responsibility:
Social responsibility for all levels and layers of the company.Optimum usage of the national resources, maintaining the environment and controlling the pollutants.-Education:
Strengthening the ability of the employees through effective education to improve their knowledge about quality problems, environment, safety and healthcare issues.
-Participation of the managers and employees:
Providing a healthy competitive situation among the employees, having honesty in speech and action as a natural value with sympathy, cooperation and participation of the employees.
-Continuous improvement:
Continuous improvement in all work processes related to the integrated system of quality management.