Social Media

With an understanding of a suite of social aggregator tools, we can advise how you can maximise the efficiency of social media activity.

Proactive
Let us help you harness the benefits of the most relevant social channels and create ‘sticky’ environments and share-able content to reach your target audiences.

We can develop a strategy from scratch, defining tone of voice, identifying assets, defining acquisition or retention objectives as appropriate. Or, if you just need an agency to lean on for creative inspiration for your existing social channels, alongside a team to monitor and manage the community, you can call on us. Real Creative Futures did.

Reactive
The Tonic has a proven ability to use best practice to nurture positive relationships between a brand and its customers. We know the social customer service (SocialCRM) landscape:
• 93% of millennials read reviews before buying
• 65% of consumers feel social media is a better method of communication than trying to reach a call centre
• 72% of consumers who use social media to ask a question/leave a complaint expect a response within an hour

Our dedicated social team can work as an extension of an existing customer service or marketing team, to manage customer enquiries received via social media, taking negative comments offline as soon as possible and managing them through to resolution, or following a pre-agreed escalation procedure.

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