Michael McWhertor

A new trademark filed by Sony Computer Entertainment America may point to a new "incentive rewards program" dubbed "P.S. Thanks," something that could be a positive benefit for serious PlayStation fans.

The trademark specifically protects P.S. Thanks—presumably short for PlayStation Thanks—against "entertainment services" for an "incentive rewards program geared toward quantifying, identifying and motivating top consumer base with the goal of promotion and sale of video game hardware and software." That could mean a replacement for the phased out PlayStation Underground program or something as potentially rewarding on par with Nintendo's Club Nintendo.

Since the trademark points out a focus on the "top consumer base," a P.S. Thanks program may go after the most serious PlayStation fan, the type willing to pursue Platinum Trophies and take up arms in the Sony Defense Force, possibly. We just hope it means some sort of yearly novelty hat giveaway.