The History of Shinta Indah Jaya; Going Beyond Tradition

24 October 2019

Shinta Indah Jaya has been an integral part of Indonesia’s
textile industry for nearly five decades, having been established in 1971 by
the late Toto Hermijanto. The company began as a humble trading company before
subsequently progressing into the manufacture of flat, circular and warp
knitted fabrics thus becoming the first business unit of what would expand to
become the renowned Shinta Group. Shinta Indah Jaya is a rarity in the global
textile industry; a company that has stood the test of time in an era of globalisation
and withstood the pressures of shifting regional production locations as well
as fast fashion.

This success story has been achieved through placing
extensive focus on research and development as well as listening to the needs
of clients to deliver quality textiles that meet their requirements. For
example, Shinta Indah Jaya strategically develops innovative performance
textile fabrics by using specialised yarns produced by a sister company,
Sulindafin. Tapping into the burgeoning global demand for performance sportwear,
SulCool, developed in-house by Sulindafin, is a permanent moisture-management
technology built into yarn. Shinta Indah Jaya has been supplying SulCool
fabrics to the garment industry for the manufacture of activewear for renowned
multinational sportswear brands including Adidas, Reebok, Puma and Asics. This
fabric uses tetra-channel capillary action for superb moisture-management which
keeps the skin cool and dry for long-lasting freshness and enhanced athletic
performance. Shinta Indah Jaya also offers SulCool fabrics with dual functions
of moisture-management and anti-UV or anti-microbial properties using advanced
silver technology.

Looking to the future and the increasing importance of the environmental
impact of textile production, Shinta Indah Jaya is actively exploring avenues
to produce eco-textiles. This includes the use of recycled materials alongside
the company’s existing efforts to reduce the carbon footprint of the textile
manufacturing process such as minimal wastewater and through investments in a
state-of-the-art waste water treatment facility. As the company embarks on the
next chapter of capacity expansion through the construction of a brand new manufacturing
facility and investing in modern greener technology, improving productivity
while ensuring maximum energy efficiency with minimal waste are at the forefront
of the company’s strategic expansion plans.

For Shinta Indah Jaya, the concept of ‘Going Beyond
Tradition’ is about embracing the latest developments in research and
technology, but also about safeguarding the core values that enabled the
company’s founding success. With increased price pressure in the global textile
industry, attention to employee working conditions and rights has been eroded
as irreputable companies take a short-term approach to their staff. Shinta
Indah Jaya regards the well-being of its employees as paramount to ensuring the
success of the company in the long term. This means the highest standards of
health and safety within the premises as well as access to training to improve
their skills and social security for themselves and their loved ones.

Today, Shinta Indah Jaya serves as the standard bearer of the
late Toto Hermijanto’s founding vision of providing the highest quality textile
products underpinned by a corporate culture that emphasises honesty, respect
and integrity. This unswerving focus has enabled Shinta Indah Jaya to continue
to thrive within an increasingly competitive international textile industry as
well as progress to the next generation under the stewardship of his daughter,
Stacey Hermijanto. Drawing on the work ethic and dedication embodied by the
founder, the team at Shinta Indah Jaya remains committed to developing
customised textile solutions that facilitate sustainable success for all its
customers.

About Us

Founded in 1971, Shinta Indah Jaya is a leading manufacturer of high performance, quality knitted fabrics, that is driven by our core values of teamwork, integrity and passion for excellence.