Project Description

BMW

Munich, Germany

Stuart Patterson created original illustrations for introduction of the BMW Z-8 campaign and collateral

Evoking the 1956 BMW 507, the day when the rich and powerful retreated to the Jamaican enclave of Port Antonio, the introductory campaign for the 1999 BMW Z8 featured lush scenery from Jamaica, and scenes from the once opulent, now dilapidated Folly Estate. We created a series of vintage style illustrations suggestive of mid-century Jamaica to be used in catalogs, point of sale, and promotion.