A blog about life as a Music industry professional, what is going on why do we choose artists like we do and what kind of work are we doing.

Friday, October 5, 2018

Advice or confirmation?

People seek me out quite often to get some sort of advice. Suddenly you are feeling that they are trying to take the advice and fit it in to their confirmation.

What they want is confirmation of something they think work in a certain way but when my advice goes in a totally wrong direction it becomes lika a argumentation.

In the end they will do the thing they thought instead of following the advice I gave.

By the years I have become better to read what they want so when I notice it's just a confirmation I just go along. I know they will come back later when their plan didn't work out. My hope then is that they will have a more open mind.

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I has been working in the music industry for over 30 years. He started Dead Frog Records, at the age of fifteen in 1990. Peter was an early protagonist of the digital revolution and uploaded his first mp3 in 1995. He has aslo started Musichelp, Musicbase, Add-more, Distrosong.
Done placements with brands like Microsoft, Coca Cola, bigger achievement was to place artists for the Olympic Games in London. Also placed music on Superbowl commercials three times.
Peter has been a board member of SOM, MBIN, president of SINDERELLA.
Peter has spoken and been on panels at international conferences like SXSW, Midem, CMJ, Future Music Forum, Trigger Creative Conference, Sync Summit NYC, Canadian Music Week, Caribbean Music, Sync Summit London, Cutting Edge (NOLA), 2112 Chicago, Golden Melody Awards, Tune in Tel Aviv, Youbloom, Mastering The Music Business, Westway Lab, Sonic Vision, Nouvelle Prag and more. Also lectured on Linné University, Berklee College of Music, Örebro University, Piteå Högskola, University of Southern Mississippi, Loyola University, Musikmakarna.
Songs he has worked with having over a billion streams on Spotify alone.