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Titleist Introduces New 917 Fairways for Complete Performance from Tee and Turf

FAIRHAVEN, Mass. (Sept. 8, 2016) – Setting the standard for complete performance from both the tee and turf, new Titleist 917 fairways provide more distance and forgiveness with the most precise adjustability available to dedicated golfers of all skill levels.

Titleist 917F2 and 917F3 models, like their 917 driver counterparts​​, are designed using new patented Active Recoil Channel 2.0 and SureFit CG technology to produce an uncompromising combination of distance, forgiveness and trajectory control with tour-preferred looks, sound and feel.

“The most important attribute in designing a Titleist golf club is absolute performance, it’s at the core of what we do,” said Dan Stone, Vice President, Titleist Golf Club R&D. “We put performance at the top of the pyramid and are constantly driven by the expectation that every new product we launch to the market will be the best we’ve ever made. That’s a tough challenge that can only be conquered by innovations and unique ways of doings things, by taking the time to iterate and test over a longer period of time. But it’s because of that commitment that we are able to develop products like 917 and confidently say that they are the longest, most forgiving, best performing and easiest-to-hit Titleist metalwoods ever.”

Available Oct. 21 in golf shops worldwide, Titleist 917 fairways deliver increased ball speed for more distance with superior forgiveness, industry-leading adjustability with optimized trajectory control, and tour-inspired sound and feel through the following key technologies.

Active Recoil Channel (ARC) 2.0 actively flexes and recoils at impact to launch the ball off the face with higher speed for more distance. The improved sole channel design, featuring a unique elastomer insert with a hollow core, produces greater face flexibility for a more consistent deflection that increases speed across the face.

A Variable Thickness Face Insert is tuned with ARC 2.0 to deliver greater off-center ball speed for more overall distance across the face. The high-speed, forged insert is thinner around the perimeter, increasing flexibility for more distance on off-center hits.

A precise High-MOI Design with a low center of gravity location delivers stability and forgiveness by preserving off-center ball speed for more distance, more often.

Titleist’s industry-leading SureFit Hosel and new SureFit CG weight system deliver the ultimate in precision fitting for every player.

– The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimize ball flight for improved shot control and maximum distance.

– New SureFit CG provides precise adjustability through a highly efficient interchangeable weight system, optimizing spin and launch conditions for a more consistent trajectory and tighter shot dispersion. The unique orientation of SureFit CG, positioned at an angle on the sole, enables the center of gravity to be moved from Neutral to a back, heel position (Draw) or forward, toe position (Fade). Each SureFit CG position affects dynamic face closure and gear-effect sidespin, enabling golfers to enhance their preferred ball flight and shot shape through more consistent impact and spin. The streamlined design of SureFit CG – which provides significant weight savings versus competitive “track” systems – allows the CG to be manipulated while preserving 917’s high-MOI properties for distance with forgiveness. SureFit CG also provides the flexibility for headweight adjustability (+/- 4 grams).

– 917’s adjustable technologies offer the type of customization previously available only on the Titleist Tour Van. A Titleist authorized fitter will utilize SureFit Hosel and SureFit CG, coupled with interchangeable shafts, to determine a player’s optimal setup so they are playing a 917 fairway that is fit precisely to their swing.

– 917F3 provides versatility with shot control and more distance in a compact profile fairway. 917F3 offers less spin versus 917F2 for a more boring trajectory. (Available in 13.5 and 15º lofts.)

– In player testing, golfers properly fit for a 917F2 or 917F3 fairway experienced an average of 0.3-0.5mph additional ball speed and 0.25-0.5º higher launch with the new model as compared to 915F or Fd – for an average of 3 to 7 yards more carry distance. With both 917 models, players experienced more consistent speeds and higher launch than their 915 fairways. Players’ SureFit CG position preferences were similarly distributed between Neutral, Draw and Fade.

Optimized head shapes and structures, designed to produce specific acoustic frequencies, deliver a tour-inspired sound and feel that the world’s best players demand. SureFit CG, by aligning the center of gravity with the impact position, also contributes to a more solid feel.

917 COMPLETE PERFORMANCE LAUNCH EVENTS: On Saturday, Sept. 17 (9/17), facilities around the country will be hosting trial and fittings days for new Titleist 917 drivers and fairways. For more information and a list of participating facilities, golfers should visit Titleist.com/917​.

TITLEIST R&D ON NEW 917 TECHNOLOGY: “Traditionally, fairway woods have been some of the most difficult clubs to hit. With 917 fairways, we’re giving players a more playable, easier-to-hit fairway wood with increased speed performance – and that’s a great package,” said Stephanie Luttrell, Director, Titleist Metalwood Development. “Our previous generation 915 models took us to a new level in terms of launch and spin performance with fairway metals, and we knew that we didn’t want to take 917 off the cliff in terms of further lowering spin. We’ve optimized 917 fairway spin through a deeper CG position that drives up our MOI and via our loft setting. What golfers can expect are products that launch higher with the same spin, products that are easier to get up in the air with more speed and more distance potential.”

917 FAIRWAYS ON TOUR: Titleist 917 fairways have earned overwhelming validation and success with tour players around the world. Since the seeding and validation process began at the PGA Tour’s John Deere Classic in early August, more than 75 new 917 fairways models have been put into play across the worldwide pro tours.

“I think the new 917 fairway metal is Titleist’s best yet,” said Jimmy Walker, who has new 917F2 15º and 917F2 18º models in the bag. “I played with the 3-wood at home after the PGA Championship and loved it. I then confirmed my numbers on Trackman on the range at Firestone, where I put it the bag the first chance I got.”

“The 917F is the newest club in my bag and I absolutely love it,” said Justin Thomas of his new 917F3 15º. “I gained significant ball speed and had to go up in loft from 14.25º to 15º. I now carry it from 270-280 and it can roll out to 290-300, depending on conditions. It also has a great feel to it.”

TOUR-PROVEN SHAFT MATRIX: The 917’s high-performance stock shaft matrix features five new aftermarket options from the three most played shaft families on the PGA Tour to fit a wide range of players and swing speeds. Each of these shafts will be making their market debut with 917 fairways.