Purpose and OverviewPlease review the following sections based on your current pricing strategy and market research as well as future recommendations. The report contains a SWOT analysis that will highlight the need for a switch in pricing strategy from the current Value Based pricing to Price leadership. FSI is the only manufacturer of the HERO line product having only one competitor (Guardian) which currently holds a market share of 42%. This fact underlines our company standing as an Oligopoly and allows us to lead the way in price determination.

Summary of Past and Current SituationsSelf-contained breathing apparatus systems are worn by fire and rescue personnel in hazardous situations where smoke, poisonous gas or low levels of oxygen inhibit search and rescue operations.

FSI has been the leading provider of the digital breathing apparatus system since 1990 holding a consistent price of 1485$ per unit. Almost 100% of FSI’s business is conducted with U.S. fire and rescue departments that belong to regional purchasing organizations. Contracts are one year in length with the exception of the California Region. In 2001 FSI increased the price by 5% to increase revenue.

In 1995 Guardian introduced their own product line-up and managed to capture up to 42% market share. Their current cost is 1500$/unit.The challenges FSI currently faces is weather a further increase in price will keep its current market share despite competition and maximise revenues for the future. An appropriate pricing strategy must be chosen to ensure the HERO lines’ life cycle. Based on the items highlighted in bold in the following SWOT analysis, a price leadership strategy is recommended.

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FUNDAMENTALS OF MARKETING
Case Study – TiVo in 2002: Consumer Behavior
Group 13 – M1
1. Background of the case
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Company facing financial problems
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Profile of subscribers remain narrow
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Hi-Value Supermarkets- Everyday Low Pricing
CaseAnalysis
Kimberly Stamos
MKT 601 Section 51
Professor Ivan Vernon
April 11, 2014
CaseAnalysis
I. Factual Summary
Hi-Value Supermarkets became a division of Hall Consolidated, a privately owned wholesaler and retail food distributor in 1975. Hi-Value Supermarkets is considered to be the smallest of the three supermarkets chains owned by Hall Consolidated, with a small store distribution for its category. Hi-Value was the number one or two ranked supermarket chain in each of its trade markets (as measured by market share).
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...however, Virgin would also face the same challenges as with option one. In addition, competition might react to the lower pricing causing increasing difficulty for Virgin to enter the market.
2. Findings
2.1 Recommendation
My recommendation is for Virgin Mobile to pursue option three (Exhibit D) using a pre-paid plan with its cellular services. This pricing strategy is specifically attractive to the younger segment that they are trying to target, because they don’t have to enter into a long-term contract, they can buy minutes as they need them and there are no hidden fees. In addition, they will also get all the VirginXtras. Even though the Lifetime Value per customer is significantly lower using the pre-paid option, break even analysis shows that using the pre-paid option Virgin will begin to see profit in the seventh month of operations (Exhibit E). In order to target young customers it doesn’t make since to use contractual cellular plans. The amount of young people that will purchase the pre-paid phones will be a lot higher than if they sold the phones with a contract, this will outweigh the higher LTV of contracts and generate more profit for Virgin Mobile.
2.2 Action Plan
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...sciences and life sciences, a case study (or case report) is a descriptive or explanatory analysis of a person, group or event. An explanatory case study is used to explore causation in order to find underlying principles.[1][2] Case studies may be prospective (in which criteria are established and cases fitting the criteria are included as they become available) or retrospective (in which criteria are established for selecting cases from historical records for inclusion in the study).
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...The case of
DAHLIA FURNITURE PRIVATE LIMITED
Submitted to:
DEAN MARY JEAN MANALILI
Professor
Submitted by:
MARY JEAN M. SARZA
CASEANALYSIS
DAHLIA FURNITURE PRIVATE LIMITED
____________________________________________________________________
MAJOR PROBLEM:
1. Should Dahlia Furniture Private Limited increase the role of imports or not?
MINOR PROBLEM :
1. Absence of competent manager who will lead and manage the furniture company without conflict of interest.
2. Lack of confidence between the co-owners for each other.
3. Problem in retaining the employees (workers and higher management people)
MAJOR OBJECTIVE:
To help Dahlia to decide whether they will increase their imports or not.
MINOR OBJECTIVE:
1. To help Dahlia maintain healthy management environment.
2. To help Dahlia improve the operation.
SWOT ANALYSIS:
STRENGTHS:
A. Dahlias is considered as one of sophisticated furniture dealer with exclusive design for their customers.
B. Dahlia has a long experience in the field of furniture . Since 1972 they are in this field and they have worked at almost all levels of the industry like subcontracting, importing, manufacturing and retailing.
C. They have good support from local manufacturers who are in turn also working as their sub contractor....