‘We need to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives,’ he told Variety.

‘When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.’

(Picture: Getty)

Which, as a 23-year-old, I’d just like to say is total nonsense. We’re not tiny-screen-obsessed monsters. We’re entirely capable of turning off our phone to enjoy some entertainment. Please stop this madness.

He did mention that before the plans are rolled out, AMC will need to ‘figure out a way to do it that doesn’t disturb today’s audiences.’

But we think that’s impossible. A shining bright phone screen will always, always bring you out of the world of the film and plop you right back down into your everyday life.