The development, promotion and management of special events and visitor
attractions is an increasingly important part of the hospitality industry.
Virtually every public venue, major nonprofit organization and city, state
and country uses special events to raise public awareness, generate revenues
and develop visitorship and tourism. This course presents the planning
process, developmental strategies, marketing and sponsor acquisition
techniques. In addition to exploring career opportunities, this class
discusses the economic and social impacts and benefits associated with events
and attractions. Other management topics covered include revenue sources,
finances, operations, programming, customer service and staffing.