Product Marketing Manager

SUMMARY

The Product Marketing Manager sits at the intersection of Sales, Product Management and Marketing. This person oversees and executes a closed-loop process designed to ensure our product roadmap reflects market needs and trends and that our Sales and Marketing teams are delivering the right messages to the market. The role reports to Marketing but will have to manage multiple cross-functional relationships to be successful.

Essential Duties and Responsibilities (Other duties may be assigned)

Gather and analyze market data/insights utilizing all available input sources including direct customer/prospect interaction, Sales team input, Ops team input, quantitative analysis of market statistics and other sources

Translate those insights into product roadmap and certification roadmap requirements, ensuring that the product certification roadmap is aligned with market opportunity and timing

Prepare product go-to-market plan aligned with above product & certification roadmap, ensuring Sales is properly resourced and trained, territories are aligned with market opportunities and timing and audience-specific messaging is created and delivered appropriately across all Sales and Marketing channels

Provide technical knowledge and support for Sales and Marketing enablement, including regular Sales training, Marketing material SME review (including partnering with Product Development team on RFP response content)

May include support for Sales demonstrations and equipment needs (in support of Sales Engineer)

Once product is in-market, gather insights on the customer ownership experience to share with Ops for proactive/reactive customer support, Sales & Marketing for message evolution and with Product Management for future product enhancements