You've heard it said that people decide with emotion and then justify with logic. So your marketing copy should appeal to emotions first, and then once someone has all but decided to buy, give them logical reasons to feel good about their decision.

If that explanation makes you feel dirty as a marketer, keep reading...because...[read more]

Last July, I posted an article, inspired by Seth Godin, entitled Do Only Cheaters Prosper? Something one of my Twitter followers, Robert Medak, wrote recently brought the question back to mind yesterday. He said:

Treating customers ethically and honestly is good for your bottom line, customer retention, and word of mouth advertising.

If marketing had 10 commandments, one of them would be "thou shalt know thy customer".

It's not difficult to get a general idea of why this is important. For example, you have to know your customer to know what kind of sales pitch will appeal to them. If your product has two benefits, and most...[read more]

Amazon.com is running an ad on TV where they brag about all their innovations. And they deserve to brag. Heck, I'll brag for them. My dad bought me a Kindle for Christmas nearly two years ago, and it's the one present I've used every single day since getting it. Awesome innovation.

You've heard a million times that you can increase your profits by asking customers the equivalent of McDonald's' "Would you like fries with that?" But what should your upsell be, and how should you price and pitch it?

Have you ever had an idea for a revolutionary product or marketing campaign, that you built on pure adrenaline, launched, ... and then waited as tumbleweeds blew by? Have you ever set up a blog, posted a bunch of great content, and then ... tumbleweeds? Have you ever been involved in any project that you...[read more]

TriggerNote is an Interaction Engine for your website.
Use pre-configured "Recipes" to create exit hover ads, exit interstitial ads, etc.
Or mix and match your own combinations of over 20 Triggers and Actions to make your website respond to visitor actions,
grabbing attention, and customizing on the fly to speak to each unique visitor.

Get to Know Us

Hi.
I'm Antone Roundy.
I'm a strong believer in ethics, and have always tried to practice and promote ethical behavior in an industry where many slip over to the dark side.
At White Hat Crew, I'll share insights into internet marketing, with extra emphasis on ethical issues.