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Israel is set to get its own fintech hub with the launch of TheFloor today in Tel Aviv. The initiative is headed by Gil Devora, Avi Cohen and Moises Cohen, and includes financial backing from the Pando Group, a Chinese venture capital fund. Also partnering with TheFloor are several multi-national banks that have been increasing their involvement in the fintech sector, both in Israel and globally, including Banco Santander, HSBC, RBS and Intesa Sanpaolo.