Playboy founder Hugh Hefner has cropped up in quite a few movies and shows over the decades. Sometimes, he’s played by himself, as in Entourage, Curb Your Enthusiasm, and The House Bunny; other times, actors are called upon to play younger versions of him, as in The Playboy Club and Lovelace.

But those have all been supporting roles or cameos. Now, he’s finally getting a biopic all to himself. David Dobkin is reportedly in talks with Warner Bros. to direct, from a script by Peter Morgan (Rush). Hit the jump for all the details on the project.