Why we love apps? Beyond the technical surface, apps have a personality which can connect to users instantly. It allows app-users to find new stuff, to get entertained, to gain information and simply do a bunch of things, they ever wanted. Apps are more like companions. Then why is that some apps perform well while…

With a flood of Android apps floating around in App Stores, as an Android development company you may feel crushed under pressure. To merely build the right app is not enough. A good app meets its fate when it is marketed and promoted well to the right audience. Else, it maybe be short lived or…

According to Statista, iOS is the third most wanted platform by app developers. The survey results clearly indicate the need for iPhone app developers to pull up their socks, for the coming times. So, where must you get started and what must you aim for? If you are not sure, here’s a mini-guide to position…

With time, Android app development has evolved and continues to do so. Google surely has a gamut of developer oriented tools to help them glide through. But what if, those tools serve nothing but act as gimmicks for your app? Will you drop them completely or use them in a smarter way? This answer can…

It is not always easy to spot the right mobile app developer for your project. As a responsible mobile app development company you may look for traits such as highly experienced, within budget and a good portfolio. However, if you stretch your questions a bit further, you may avoid missing the not-so-obvious signs of a…

As per research by Gartner, over 75% of mobile applications will fail basic security tests, through 2015, whether it’s for iOS, Android or Windows Phone ecosystems. Enterprise mobile applications are exposed to violations and attacks of its security policies. When enterprise employees download these apps, they risk using not-so-secure applications. Dionisio Zumerle, principal research analyst…

Brands, today, cannot deny the power of mobile. According to a study conducted by SurveyMonkey, 70% of mobile searches lead to action on websites, within an hour. The study implies that it is extremely vital for brands to have a well-optimised mobile strategy. This is due to the fact that users look up for information,…

App Store Optimization is not new to app marketers vying for user’s attention. The purpose of a well-optimized app store is to: Drive more traffic to the app Turn potential leads into sales Improve brand visibility of app developers Improve app ratings Having said that, app store optimization is a labour of audience’s needs, good…

“If you believe in having a screen on your wrist, then this is the way to do it, but the question is whether this is something people want.” – Andreessen Horowitz partner Benedict Evans told Bloomberg. According to market research firm IDC, it states that end of 2014 up until 2018, the shipments for wearables…

App users today have a tide of options to pick from. Their choices range from education, to entertainment, to lifestyle, among others. A direct consequence of this is a number of apps stand wasted, in app stores. These apps are downloaded, used once and then completely forgotten by the user. Off recently though, the fate…