Some are questioning BlackBerry's judgement in continuing to post such strange advertising pitches to its developers account. One user "Tron5500" writes, "Come on blackberry ! Your scaring away all your potential customers..."

And Calum Redhead writes, "Is this a joke?"

Another user types "awkward", while another commenter quips, "wow this is just absolutely horrible. i want those 3min of my life back."

The song lyrics are as follows:

At last my love / has come along / our lonely days are over / now for one last little song / At last / All the promise has come true / Your games and apps / Are in the storefront / On our new platform / Built for you / At last / Two new devices good to go / Complete with legendary keyboards / Blackberry Balance Hub and Flow / At last / A new beginning a new start / This is gonna be a blast / Blackberry 10 at last.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken