A selected, urban component of the Vision Zero approach to highway safety is undoubtedly helping to save lives in New York City.

City streets are the equal most-dangerous location for road users in the USA, but a carefully-planned Vision Zero approach to street layout and design — not shown in this photo — can do a great deal to reduce casualties. (Copyright image, 2012.)

Most of our requests for the provision of safety training for drivers, whether at defensive or advanced driving levels, relate to city locations throughout the USA and Canada. This short article is intended to provide some guidance for our corporate clients on how to get the best return from your investment in connection with city-based courses.

Relatively light traffic — in this case in Seattle — is naturally easier to deal with for drivers, but average speeds can be higher in these conditions so potential dangers can be a bit different, too. Uniquely, at ADoNA, we teach a fully time- and research-proven *system* of driving which allows the widest-possible range of dangers to be safely negotiated, not just five or six of them. Please use our CONTACT US link if you would like to request a summary of the basic themes we teach, covering over 300 safety topics. (Copyright image, 2014.)

Don’t assume that drivers and some pedestrians are the only ones who dangerously use cell phones on the roads. As you can see, this young rider has his left hand off the handlebars and although this bit can’t be see from the angle of the photograph, it did very much look like he had a cell phone in his hand as he went past. And that’s not as unusual as you might think.

A young motorcyclist, possibly tired of life, who appeared to have a cell phone in his left hand as he rode past us at speed, on our right hand side. Photo taken from the passenger seat. (Copyright image.)

Keeping your people unharmed and untraumatized and keeping your company unafflicted by the cost of not-to-blame crashes is a wonderful and achievable target. Save crash-related costs by getting your employees properly trained on how best to protect themselves from other people driving badly (and from their own, potentially unrecognized errors, too). Get details of our corporate defensive and advanced safe driving courses, then contact us from that page with any questions you might have.

At ADoNA, we have had the privilege of being quoted and mentioned in newspapers and on news programs around the world, and it’s always a pleasure. On this occasion, however, we have found a Canadian article from three years ago (July 2014), in Toronto’s Globe and Mail, which uses our data to open the piece, and we didn’t even know about it until now.

Advanced Drivers of North America’s CEO Eddie Wren at the United Nations in New York for their General Session on global road safety, April 2012. (Copyright image.)

Presumably quoting from the earlier version of our now completely re-written website, the article starts:

This video is a classic example of someone who doesn’t even notice that a traffic light has been on red for a significant time.

Such behavior is commonly indicative of distracted driving. Bear in mind that hard braking or swerving under these sort of circumstances might stop your car being hit by the red light runner but equally might result in you having a collision with a third vehicle. So the rather obvious question is how do you and/or your employees protect yourselves from being in a collision in any circumstances similar to this if — in this instance — you are one of the drivers who is making a left turn?