Cadbury launches fun filled soft chocolate, Chixo

Since consumers are moving towards affordable, quick and on the snacks options, Cadbury saw a gap in the market and launched a delicious fun-filled soft chocolate, Chixo

These 8g pocket-sized treats come in four eye-catching pack colours, offering easy enjoyment in seconds – simply tear and squeeze the product, no mess, no fuss.

Its affordability and long shelf-life makes Chixo the perfect item for informal businesses such as Spaza Shops, Hawker tables, Kiosks and Mini Markets. Chixo is also the answer to many quick treat situations and can be enjoyed by consumers of all ages.

We are delighted to bring Chixo to the market and are excited to see the uptake of this affordable soft chocolate offering amongst our loyal Cadbury fans”.

Grant van Niekerk, Chocolate Category Lead, at Mondelez South Africa.

Chixo is available from July 2018 in leading wholesale trader stores, and come in boxes of 32 singles.