'Rocco's Pizza Joint' on Serious Eats

Rocco's Pizza Joint is located in the heart of Chelsea, a neighborhood that has changed considerably over the last two decades. Rocco's does not appear to have felt the need to change with the times, which is not altogether a bad thing. While the signage is retro-chic and the chairs are in quirky candy colors, these appear to be the only concessions to the fancier neighborhood that has grown up around it. More