Don’t Hard Sell Us! Millennials Need Light Touch Advertising

I hate being conned into buying a brand. As a person, I’ve always been influenced by others but only when they aren’t actually attempting to sell me.

That’s a sentiment I’ve heard over and over again from individuals my age and now that I’ve begun talking extensively about sponsorships and partnerships with prominent Instagrammers, I’ve finally begun to understand how we think and how products are sold to us.

Coincidentally, Forbes and Inc have penned articles attempting to explain some scientific research done by Elite Daily. I’m not entirely sure when Elite Daily got into the research business, but I guess that’s a thing….

So in the name of Elite Daily and its supposed research, I guess we’ve discovered that millennials don’t like the hard sell! Not that I needed anyone to tell me that. It’s also been calculated that we do have brand loyalty, contrary to the thinking that’s…