About VSA Partners

We create solutions for business problems through a full range of integrated capabilities—from branding and advertising to digital and data science—all under one roof, all unified by great design.

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The Blocknet Brings on VSA for UX Design for Decentralized Exchange

As the race to become the first cross-chain decentralized exchange continues, the Blocknet has retained VSA Partners to assist with UX and design for its trading interface. The first manifestation of the partnership features an intricate user experience design for the Blocknet’s new decentralized exchange.

“One of the greatest shortcomings to early attempts at decentralized exchanges has been a poor user experience,” shared Arlyn Culwick, Co-founder of the Blocknet. “Through good design and user experience, we can more effectively help create markets in which both veterans and those newer to the cryptocurrency world can securely exchange value across chains without having to rely on an intermediary.”

The decentralized exchange movement has grown rapidly in the last year and, naturally, competition has followed suit. The Blocknet community is proactively setting itself apart by leveraging the power of strategic design and UX for a more seamless trading experience. While the Blocknet currently has trustless peer-to-peer exchange capabilities in operation for 30 currencies following their recent main net launch–and in principle for any Bitcoin Core clone–the launch of the exchange will bring a best-in-class trading experience to users.

“The Blocknet community recognizes that, not only is it crucial to solve the difficult underlying blockchain technology barriers, but nailing the product experience is key to long term success,” says Nicholas Cavet, Associate Partner, Blockchain Lead at VSA Partners. “You need to have an exceptional digital experience, build a brand and drive awareness. We’re proud to be partnering with the Blocknet community and founders during this exciting time.”

As blockchain technology and cryptocurrencies continue to become recognized as a means of transferring value throughout the world, the Blocknet platform will allow peer-to-peer trading for quicker and more efficient transactions that aren’t limited by the type of cryptocurrency and underlying chain . As the platform grows, VSA will continue to evolve its UX/UI and long-term branding efforts for the Blocknet.