Description

As search engine algorithms evolve, mobile device capabilities mature, and consumer reliance on technology becomes more prevalent, it has become necessary for companies to market themselves in a fully integrated fashion – uniting their Public Relations, Search Engine Optimization, and Social Media strategies into one consistent and thorough communications campaign.

Francis Skipper, Director of Search Marketing at 451 Marketing, will discuss the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Francis will teach attendees how to connect with customers by controlling how, when, and where their key demographics view promotions, blog posts, social media, and other content and, ultimately, perceive their brand.