Vice to close Thump site as focus shifts even more to video

Vice Media announced a restructuring late last week which will see at least 60 employees -about 2% of its worldwide workforce – leave the business.

From a music industry perspective, the biggest change is the shutting down of dance music focused site Thump, with the editorial remit of that service subsumed by the main Vice.com site.

The rejig sees Vice focus even more on its video-based operations, with all the jobs axed being non-video roles. Vice’s Creators website will also seemingly be folded into the main Vice.com platform, while there will also be cuts at Vice Sports, though that is expected to remain as a standalone brand.

According to Variety, Vice will continue to hire new staff despite the cuts, with the focus on video content roles and new international offices in India and the Middle East.