Sales up 30% at Northampton’s Steffans

Northampton retailer Steffans has reported that sales at its retail business were up 30 percent in the year to March compared with the previous year’s trading.

While average sales at the business have been down, the retailer has doubled its customers in the past year. Sales at the online arm of the business have also rocketed and last month were five times higher than February 2009.

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“We’re storming ahead and we’re starting to become interesting to the trade,” said Steffans owner Steff Suters. “These are the buzziest times in the whole history of my life.”