DETAILS: As companies source more candidates and expand hiring goals, talent management and recruiting leaders are charged with maximizing the efficiency of advertising open positions online. With so many options at their fingertips, these leaders need to consider all aspects of the process as it relates to their budgets.

During the SHRM 2016 Talent Management Conference and Exposition, Chris Forman, founder and CEO of Appcast, will discuss the impact an organization's online application process has on its recruiting costs and outcomes, and how to optimize it. Forman will challenge attendees to reconsider how their organizations reach and engage applicants online in order to improve engagement without overspending. He'll do so by demonstrating ways to better understand the relationship between application length and structure and sourcing costs. In addition, session attendees will walk away with benchmark "click-to-apply" ratios by industry and function, and data highlighting the power of mobile.

HR professionals, recruiters, hiring managers and business leaders who are interested in learning how a pay-per-applicant model provides improved talent management with increased visibility into recruitment advertising efforts are encouraged to attend this session and visit Appcast in booth no. 302. Event information and registration details are available at: https://conferences.shrm.org/talent-conference.

About AppcastAppcast is an easy way to advertise your open jobs on a 'pay-per-applicant' basis across a network of thousands of career and consumer sites. It works with all applicant tracking systems, requires no long-term contracts, and delivers analytics so you know what's working. Headquartered in Lebanon, N.H. with offices in Cambridge, Mass., Appcast debuted in January 2014 and is the latest business incubated out of StartDateLabs. To learn more, visit: http://www.appcast.io.