Yummy Spoonfuls launching in Target stores on June 12

Fresh and nutritious food is important for the entire family – but finding time to make homemade meals day after day can be a challenge for parents. To make life easier and healthier, Target is proud to announce a partnership with Yummy Spoonfuls. Launching in nearly all Target stores on June 12, Yummy Spoonfuls will feature 31 exclusive, organic, flash-frozen baby and toddler foods.

I had a friend ask me the other how I introduced solids to Ji because she admires that my two-year old eats healthy. I can definitely take that compliment! Do you know any other toddler who loves raw kale? Yes, she loves kale and arugula salads. I remember introducing her to vegetables first and waiting on the veggies until a few weeks later. I believe that’s how she grew to love her veggies. I made all of her food but now with another on the way, I’m not sure that I will have the time to puree, mash and freeze baby food along with all of the chores and work duties, so I’m happy that there is new line that I can count on when I’m running short on time.

Co-founded by moms and entrepreneurs Camila Alves McConaughey and Agatha Achindu, Yummy Spoonfuls was inspired by their own childhoods eating fresh and organic foods grown in their native countries, Brazil and Cameroon. Now these flash-frozen meals make it easy and healthy for all families to provide natural and nutritious foods for their children.

We had the opportunity to attend the official launch event in Beverly Hills on June 8th and try most of the yummy flavors! Ji’s favorite so far is apple. Just apple!

L.A Mamacita Team with Co-Founders

Additional details about Yummy Spoonfuls at Target below:

Meals are designed in three stages to address each of a baby’s specific developmental milestones and nutritional needs

The line is certified organic, non-GMO and contains zero additives

Flash-freezing technology locks in nutrients and flavors at their peak of freshness without the need for preservatives or over-processing

It’s an easy solution for parents on-the-go or those who are in a time crunch (meals can be ready in just 60 seconds!). Yummy Spoonfuls will be available in the grocery freezer aisle at nearly all Target stores and is the first flash-frozen organic baby food to be offered at mass retail

The full Yummy Spoonfuls collection will be available in Target stores starting June 12, with prices ranging from $2.29 to $9.49.