Who is Adidas

The company was founded by Adi Dassler whose guiding principles in developing his athletic designs were driven by his passion to protect the athlete from injury and to make the product durable, making them perfect for sports or everyday wear. The official Adidas name and iconic Three Stripes was introduced in 1948 as a combination of his own nickname and last name of his business partner at the time (and brother) Rudolf Dassler.