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Think $25,000 for an 84-inch 4K TV is a bit tough to swallow? You're certainly not alone, but if you're willing to compromise on a few viewable inches, you could very well save yourself quite a bit of cash. At Sony's NAB press conference today here in Las Vegas, the company finally shared pricing for its smaller 4K models, the Bravia XBR-55X900A and the XBR-65X900A, which ring in at 55 and 65 inches, respectively. That first flavor will retail for a mere $5,000, with its larger sibling due in stores for just two grand more. As we learned at CES, both models offer Triluminous displays with X-Reality PRO and Motionflow XR960 technology, WiFi and NFC one-touch screen mirroring, not to mention native support for displaying 3,840 x 2,160 pixels images. The more budget-friendly duo will hit stores on April 21st -- they'll also be available to order online in just two weeks' time.

Sony Announces Price and Availability of its New XBR 4K Ultra HD LED TVs

LAS VEGAS, April 7, 2013– Sony Electronics is announcing prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January. The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs will cost $4,999 and $6,999 respectively and are available for order online and at retail beginning April 21, 2013.

Sony is also announcing its 4K Media Player, the FMP-X1, and video distribution service – both industry firsts.

"These new models will be arriving in homes just before the summer and are sure to bring the enhanced viewing experience of 4K TV to a whole new audience," said Mike Lucas, senior vice president, Sony Electronics Home Division. "Our TVs deliver a vibrant and natural picture that is four-times clearer than high definition. As for content, these new sets enhance all of the video people are watching today, and this summer our 4K media player, followed in fall by the video distribution service will demonstrate how Sony continues to lead in bringing the 4K entertainment experience to viewers."

This summer, consumers of Sony's 4K UHD TVs can purchase the FMP-X1 4K Media Player bundled with 10 feature films and video shorts in true 4K resolution for $699. In the fall of 2013, users of the same 4K Media Player will be given access to a fee-based video distribution service offering a library of 4K titles from Sony Pictures Entertainment and other notable production houses. The feature films included with purchase of the 4K Media Player are Bad Teacher, Battle: Los Angeles, The Bridge on the River Kwai, The Karate Kid (2010), Salt, Taxi Driver, That's My Boy, The Amazing Spider-Man, The Other Guys and Total Recall (2012).

With a variety of options already available for the home theater, only Sony can bring true 4K content to consumers. Last November, in another first, Sony gave native 4K movies and video to consumers who purchased the XBR-84X900, Sony's first and biggest 4K Ultra HD TV. Making good on its promise to periodically update and add content to the system, Sony recently began delivering new 4K content to 84-inch XBR owners with the home server. Along with a slew of new 4K video shorts, the classic film Lawrence of Arabia has been added to their libraries, which was recently remastered in 4K resolution by Sony Pictures Colorworks. Owners of the first generation video server will be able to exchange that device for the FMP-X1 4K Media Player, once the distribution service launches in the fall.

To coincide with the availability of Sony's new 4K Ultra HD TVs, Sony Pictures Home Entertainment is also bringing to market a lineup of "Mastered in 4K" Blu-ray™ Discs. With 1080p high definition picture that's derived from the highest quality 4K source materials with new expanded color, consumers will enjoy a dynamic and vibrant picture that's both optimized for the 4K Ultra HD TVs and plays back on all existing Blu-ray™ players and HDTVs. As an added bonus, consumers who purchase the XBR-55X900A or XBR-65X900A 4K Ultra HD TV will also receive Spider-Man (2002), Ghostbusters and Angels & Demons "Mastered in 4K" Blu-ray Discs (while supplies last).

New Sony UHD 4K TV models- Key Features:

Images become lifelike with a resolution of four-times that of Full HD TV (3840 x 2160) delivers lifelike images All content is viewed at the highest resolution possible with enhanced images reaching near 4K with Sony's proprietary two-chip 4K X-Reality PRO picture engine All colors, including difficult blues, greens and reds, are delivered naturally and accurately through TRILUMINOS™ Display An immersive picture draws in viewers with blacker blacks and excellent contrast produced with dynamic edge-lit, LED backlighting Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid speaker system complements the stunning picture A cinematic experience is brought to life through Full HD 3D and passive glasses Entertainment choices are endless with WiFi™ connectivity, including access to the full Sony Entertainment Network suite of services Pre-orders for 4K UHD TVs begin April 21, 2013 at Sony Stores and select retailers nationwide. The 4K Media Player will be available this summer.

Just as the rumors foretold, Samsung has announced Korean availability of a 55-inch curved OLED HDTV. Priced at 15 million Korean won (around $13,000) Samsung claims its "Timeless Arena" design eliminates potential for defective OLED pixels. It also reiterates the claim LG made when it launched its own curved OLED model earlier this year that keeping all parts of the screen an equal distance from the viewer makes for a better viewing experience. It also supports features found in other Samsung TVs like multi-view that lets two people watch different things at the same time thanks to 3D glasses, and the Evolution Kit CPU upgrade. There's no word on US availability for its flat OLED HDTVs, but the company also launched its new 65- and 55-inch 4K TVs at the same event.

With 70 million active monthly users, we suspect the world isn't desperately searching for another way to listen to Pandora. That said, we certainly can't fault the internet radio provider for attempting to optimize the experience for as many platforms as possible. The latest push comes in the form of tv.pandora.com, a service the company claims is optimized for that proverbial "10-foot experience." The HTML5-based site plays nicely with your Xbox 360 at the moment, and Pandora says that it'll be coming to further TVs, set top boxes and consoles in the months to come. tv.pandora.com has a simplified navigation system, play, pause, skip and thumbs up and down functionality and 500 curated stations to get you started. You can check the site out today, or peep a press release on the matter after the break.

Panasonic's NYC press event had more than pricing for its media streamers and Blu-ray players, as the company also put tags on its 2013 HDTVs. While it wasn't ready to announces MSRPs for its top of the line ZT60 plasmas that impressed us greatly at CES, it did put prices and shipping windows on its other models (check after the break for a complete list). The former flagship VT60 series will be available in 55-, 60- and 65-inch versions later this month for $2,600, $3,000 and $3,600, respectively. Cheaper plasma models include the ST60 and S60 series, available in sizes up to 60-inches. Its top of the line WT60 LCD LED-lit models will also ship later this month, topped by the 55-inch version with a sticker price of $2,999.

While we've heard rumors of the death of plasmas before, Japanese business paper The Nikkei is reporting that Panasonic may stop using the technology in fiscal 2014. Without citing sources, it claims Panasonic will shut down production at its main Amagasaki plant, reducing production gradually to avoid angering partners and retailers. A Panasonic spokesperson tells Reuters that the company has not made any decisions on the future of its TV business yet. The Nikkei's info indicates it will downsize the entire TV business, including reductions in LCD manufacturing, over the next three years.

As it turns out, the general public -- even us heathens who've cut the cord -- like watching video content on televisions rather than monitors. A stat chart culled from The NPD Group's, "Connected Intelligence Report, Application & Convergence" revealed the latest US-centric news on Netflix Instant usage; it puts HDTV use far above that of more traditional platforms like PCs and laptops. Averaged across age groups, 40 percent of people using Netflix Instant in the US are doing so on HDTVs, while just 14 percent are going through computers (both desktops and laptops). That's not just Smart TVs, but also, "another device connected to the TV" -- so that's game consoles, streaming boxes, and software level built-in streaming.

Thought Samsung had the US market for 65-inch Ultra HD televisions cornered? Think again. Hot on the heels of its competitor, LG has announced that its 55- and 65-inch UHD sets will sell for $5,999 and $7,999, respectively. They also pack a new feature -- a powered 4.1 channel speaker bar that appears / disappears beneath the front lip of the TV. The prices aren't chump change by any stretch of the imagination, but they're certainly more affordable than LG's last UHD TV: an 84-inch monster that sold for a staggering $19,999. Still, getting your hands on one isn't easy -- like its 84-inch set, LG's latest screens are making their debut exclusively in southern California, and will eventually roll out to stores nationwide. Sure, driving out to Santa Monica to pick up a new TV might not be convenient, but at least it's closer than South Korea -- if you're not in the US, the company expects to roll them out in the UK, Russia and Australia soon. Check out the company's official announcement after the break.

Looking to jumpstart interest in its in-house ecosystem, LG is adding PayPal as a software purchasing option for its latest line of smart TVs, making it the first manufacturer to natively use the service. Available now in the US, Canada and UK, this new addition will let you use either a traditional or Magic remote to navigate an onscreen keyboard when buying apps, games or $50 worth of 3D Disney movie rentals. The real potential time saver here is the addition of an optional "remember me" feature which lets users store their PayPal account information for faster purchases. Look for the service to expand to Australia, France, Germany and Italy sometime this month, with other markets set to follow later.

LG ELECTRONICS FIRST TO DEBUT PAYPAL ON SMART TV Enabling Frictionless Digital Transactions, PayPal Provides Convenient, Secure Payment Option for LG Smart TV Owners SEOUL, April 10, 2013 – LG Electronics will be the first to offer the incredible convenience of PayPal on its Smart TV platform. Available now on 2013 LG Smart TVs available in the United States, Canada and the United Kingdom, the feature will also be included in LG Smart TVs in France, Germany, Spain, Italy and Australia starting this month with other markets to follow.

This highly secure, digital payment system provides an easy and secure way for consumers to purchase products and services directly through their LG Smart TV. The integration of PayPal into the LG Smart TV platform will also open the door to greater opportunities for a number of stakeholders, furthering the growth of a more vibrant Smart TV ecosystem.

"LG and PayPal will create a more user-friendly Smart TV experience, enabling the user to make faster, more secure digital payments," Richard Choi, senior vice president of the Smart Business Center at LG Electronics. "PayPal significantly reduces the number of steps the user has to take in order to complete a transaction; saving them time by eliminating the need to enter credit card and address details for each subsequent purchase. Moving forward, it will also make it possible for LG to better integrate digital commerce with first-class home entertainment."

Fast and Convenient Smart TV Content Purchases PayPal is the perfect match for the Smart TV platform, allowing consumers to quickly authenticate their identity and make their desired purchase. The user can enter the appropriate digits via a traditional remote or by using LG's Magic Remote to control the digital onscreen keypad. It puts an end to the annoyance of having to enter the same email address, password and credit card number again and again. PayPal also offers a convenient opt-in "remember me" option for even more frictionless purchasing.

JVC's been trying to get back into the HDTV game via its recent partnership with Vizio maker Amtran, and just took another big step by unveiling the flagship BlackSapphire SL series. The new models boast high-end touches like tiny bezels, ultra-thin profiles and an edge-lit LED "adaptive backlight." You'll also get built-in WiFi, SmartTV with apps like Netflix, Pandora and a Slingbox client, Xinema-Sound audio with simulated surround-sound, and passive 3D with four sets of included glasses. Interestingly, JVC decided to launch the series with rather small 42-inch and 47-inch models, though Amtran told CNET that larger sizes are also in the works. Also unusual in a flagship is three-digit pricing: $799 for the smaller SL42B-C and $899 for the SL47B-C. Considering the sticker shock we've had lately, however, we're all for keeping things small in that regard. Both models will be up for grabs later this summer.

In the recent past we’ve seen the US product introductions of UHDTVs with 4 times the resolution (3840 x 2160) of HDTV from Sony, Toshiba and Samsung. All their models in the 55 and 65-inch screen sizes use edge-lit LEDs. Last year’s highest rated LED LCDs were HDTVs from Sony and Elite (by Sharp). Reviewers raved about outstanding contrast ratios and deep blacks these models could produce, due to these televisions’ ability to dim the LEDs in small sections on the screen. Those models were discontinued and not replaced in 2013. Yesterday LG debuted its local dimming UHDTVs at Audio Video Center in California. Details and the press release appear after the break.

LGs new LED backlit local dimming 55-inch is called the 55LA9700, the 65-inch is the 65LA9700. They are UPP priced at $5999.99 and 7999.99 respectively.

Both models divide the screen into 144 zones for local dimming. Additional features include a motorized retractable sliding soundbar below the screen. The sound system is 4.1 channels with a total power of 50-watts.

The LA9700 series are full featured with Smart TV apps, and movie streaming, passive 3D (four pairs of glasses included) and LG’s Magic Remote with voice and gesture control.

The 9700s use LG’s Tru-Ultra HD signal processing with a four step process to upconvert standard and high definition content to UHD resolution. In addition, LG claims this is the first UHDTV to incorporate an new high efficiency video coding (HEVC) decoder (aka H.265). This algorithm is expected to be utilized in future UHD content due to its high rate of compression.

The LG 55LA9700 and 65LA9700 is available now only at Audio + Video Center in Santa Monica, California. LG will follow with rollouts in Chicago (ABT), NY (PC Richard), Miami (Brandsmart) and Virginia (Crutchfield) this month prior to going to national distribution, according to an LG spokesperson.

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