RAAW

RAAW HOLISTIC BEAUTY

It all started when I moved to New York. I was living a healthy life, ate organically and took good care of myself - except when it came to the beauty products, I assumed, I was pampering myself with every day. For some reason, I never thought about all of the harmful chemicals they contained and they actually go straight into our bodies.

One morning I woke up with a horrible rash on my face - it came from an expensive high-end brand I trusted. The skin around my eyes was purple, wrinkled and flaky. It was horrifying. In that moment I decided I would never put any harmful chemicals on my skin again. To me, and as I found out later - to many other women out there, I had a more holistic concept of “beauty” than what I could find in stores. I wanted a beauty routine that was good for my skin, my body, and my environment. I searched for a line of pure, effective products, in elegant packaging, that I could also afford. I could not find it – so I created my own.

I began studying herbal medicine and the healing properties of plants and herbs as practiced in traditional Chinese and eastern cultures. The first product I developed was the “Miracle Oil” named after the miraculous power it contained and healed my eczema with…and that’s how it all started. Beautiful skin is more than a product, it’s a lifestyle. RAAW was created with the intention of approaching beauty in a holistic manner, and the ritual of self-care encompasses so much more than simply applying products.