Verizon: eCommerce Black Friday Traffic Surged 9% From Last Year

Monday, November 28, 2016 8:55

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From Zacks: According to a recent report by U.S. telecom behemoth Verizon Communications Inc. (VZ – Free Report) Enterprise Solutions’ third annual Verizon Retail Index, the average daily eCommerce traffic volumes to U.S.-based retailers on Black Friday were up 9% year over year.

Verizon is known for its diversified business model, which covers varied fields like communications, technology, wireless industry, Internet of Things (IoT) along with the media video and digital platform. Toward this end, the telco recently reported heavy eCommerce (Electronic commerce) and mCommerce (Mobilecommerce) traffic on Black Friday (Nov 25), courtesy of the promotional offers.

The weekend before Thanksgiving also witnessed a moderate 15% hike in daily eCommerce traffic volumes to U.S.-based retailers compared to 2015 levels. Peak eCommerce volumes showed a 35% year-over-year rise, implying encouraging response by consumers to the deals offered by retailers. However, mCommerce traffic was down 2% year over year while peak mCommerce volumes were up 2% from a year ago.

The Verizon Retail Index specializes in consumer ecommerce traffic during the holiday shopping season. The index also tracks eCommerce traffic across Verizon’s broadband networks. The index also monitors network traffic throughout the holiday shopping season, including events such as Black Friday and Cyber Monday.

The next edition of the Verizon Retail Index will reveal digital shopping activity figures for the Nov 26–27 weekend and is scheduled to be released today. The escalation in eCommerce and mCommerce traffic on Black Friday implies that the telco’s efforts to expand and strengthen its digital-video network have paid off. Verizon has also been engaged in a number of digital ventures.