Rodriguez said Vision Zero ideas are gaining ground in many U.S. cities.

In short: street designs must be safer - and traffic speeds must come down.

"We have a strong correlation between the speed, especially of cars, and anything that happens with a crash with another car or with vulnerable users like pedestrians or bicyclists," Rodriguez said.

Rodriguez pointed out the corner of 30th Avenue and University Street, near Camas Ridge Elementary School, as an example of how technology is being used in an attempt to improve safety.

"In the foreground here we have a pedestrian hybrid beacon, which is basically a type of signal," he explained. "It's used for the school crossing at Camas Ridge Elementary."

As a news photographer shot video at the crossing for this story, he used the signal as intended.

The signal is equipped with an audible notification to pedestrians, which said "Wait, wait, wait" before indicating "the crosswalk is on over 30th Avenue."

As the camera moves toward the crosswalk, an LTD bus blows through the solid red light at the crossing.

The photographer saw the bus coming: He had kept his camera pointed across the street but turned his head to look to the left before stepping into the street.

"We as human beings make mistakes," Rodriguez said of the Vision Zero effort. "So that's the foundational piece of it."

Edward McGlone, LTD's director of public affairs, issued this statement Monday afternoon: "LTD shares the City of Eugene's commitment to Vision Zero goals, including safe driving. This is a good reminder for all drivers to slow down and be safe, especially near crosswalks and schools. We take these incidents seriously and are conducting appropriate review."