Just when I’d settled on my dream mobile phone after literally weeks of gazing at catalogues and dreaming — it’s either the Nokia N73 or the Nokia E70, fact fans — Apple go and announce their new Apple iPhone. Which can play music and video like an iPod, surf the net via a PC – oh and it can make phone calls too. All by using a touchscreen display and no buttons.

Which is probably where its fundamental flaws lie. Having a first name like Andrew, I am plagued with random phone calls from friends whose phones accidentally ring me when their keys hit the dial button. This is only going to get worse when people stick their shiny new iPhone in their pocket. No problem, you might think – stick it in a cover. But then if Apple styleistas are going to spend £300-£400 on something, wouldn’t they want to show it off?

There’s another problem – the shiny touchscreen is going to get horribly smudged very quickly by people with oily fingers. And the target design-appreciating market for the iPhone are precisely the ones who will get the most annoyed by it. And if you’re going to be sending email with your iPhone, your fingers are going to be hitting that virtual keyboard a lot more than you’d think.

But then, I’m not the one with the vision to make a multi-billion dollar company. Get solutions, Andrew, not problems.