“Our guests' response to Kindle has been overwhelmingly positive,” said Mark Schindele, Target’s senior vice president, in a statement.

Target will be the first retailer to make Kindle available for purchase in stores – right now you can only buy it online. The e-reader is the bestselling product on Amazon.com, which developed the device in 2007.

Kindle will sell for $259 at Target stores, the same price as on Amazon.com.

The device wirelessly downloads books, magazines, newspapers, and personal documents to a display meant to resemble real paper. Currently, about 550,000 titles are available for the reading device on Amazon's Kindle Store.