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November 28, 2012 05:56 PM Eastern Time

Crumbs Holdings LLC Names Wesolowski as Chief Operating Officer

NEW YORK--(BUSINESS WIRE)--Crumbs Bake Shop, Inc. (the “Company”) (NASDAQ: CRMB) announces that its
subsidiary, Crumbs Holdings LLC (“Crumbs”), the largest cupcake
specialty store chain in the U.S., has named Eric Wesolowski as its
Chief Operating Officer. Mr. Wesolowski comes to Crumbs with years of
experience in the retail industry and considerable experience in the
specialty store business. Most recently, Mr. Wesolowski served as Chief
Operating Officer/President of Ecko Direct where his primary
responsibility was directing the Retail Division of Marc Ecko
Enterprises. Prior to his time at Marc Ecko, Mr. Wesolwoski was with
Aeropostale for 16 years holding various management positions including
Senior Vice President, Operations.

“We are thrilled that Eric has joined the Crumbs team
and are confident that he will make a substantial contribution to our
operation.”

The Company concurrently announces that Jason Bauer and Mia Bauer, the
co-founders of Crumbs, have left the Company and Crumbs effective
November 28, 2012 to pursue other personal interests and business
ventures. Jason Bauer has also resigned as a director of the Company and
as a manager of Crumbs.

Julian R. Geiger, President and Chief Executive Officer of the Company
and Crumbs said, “We are thrilled that Eric has joined the Crumbs team
and are confident that he will make a substantial contribution to our
operation.” Mr. Geiger also acknowledged that, “The Bauers’ vision and
passion for the business will be an enduring legacy for Crumbs and we
wish Jason and Mia the best of luck in their future endeavors.”

Jason Bauer stated, “It’s been almost 10 years since Mia and I
co-founded Crumbs. We are delighted that the business we started
together in 2003 has attained the size and reputation that it enjoys
today. We believe that Crumbs is in very capable hands and, as such,
feel the time is right for us to return to our entrepreneurial roots to
conceive and create new and exciting ventures. While we will no longer
be a part of running the company, Crumbs will always have a special
place in our hearts.”

About Crumbs Bake Shop, Inc.

The first Crumbs bake shop opened in March 2003 on the Upper West Side
of Manhattan. The Company is well known for its innovative and oversized
gourmet cupcakes. The Company currently has 58 locations, including 36
locations in the New York Metro area, six locations on the West Coast,
five locations in Washington, D.C., two locations in Virginia, six
locations in Chicago, Illinois, three locations in Boston,
Massachusetts, and one location in Delaware.