Email Marketing Blog

Newsletter Sign Up

Is it just me or does each year seem to go by more quickly than the last? For the majority of digital marketers that’s arguably truer than for anyone else – at least it feels that way. No doubt that’s due in some part to the all the hats we’re wearing.

This lack of time and resources for so many marketers is exactly why now is the best time to get a head start on planning your email marketing strategy for 2015.

We could easily come up with a list of 10 or more resolutions for the new year, but really they can all be distilled down to just one – identify what worked and what didn’t in 2014 to inform and prioritize your strategy in 2015.

In the weekly and daily grind of cranking out compelling email content, it’s easy to forget to take account of your email marketing strategy and performance as a whole. We all probably know roughly what our week-to-week click rate looks like. But are we missing opportunities to help drive up that rate?

I propose that a little email marketing spring cleaning is a good idea. Your account will look cleaner and less cluttered. But the real benefit will be in better results for your email marketing strategy.

But unlike the last two changes to Gmail, which were relatively innocuous (anybody remember the unnecessary Tabbed Inbox Panic of 2013 or the overblown Image Caching Crisis that followed?), the new unsubscribe link doesn't just affect the way users experience messages in their inbox. This new "tool" inserts Google between marketers and their customers.

Email deliverability is a partnership between you (the email marketer) and us (the Email Service Provider). We handle the hard stuff behind the scenes: industry trends, technological solutions, careful screening of new clients, feedback loops and reputation monitoring.

So what's your role as the email marketer? Your deliverability mission can be summarized fairly simply: send relevant content to people who want it. Easy for us to say, right? It’s also easy enough for you to do, if you focus on a few keys must-dos.

Get your questions answered or pick up new ideas to help keep your deliverability high with our top email deliverability tips.

1// Watch the Videos

We've recently compiled some straightforward, no-nonsense deliverability advice in a few short videos. The videos-on-the-go give you deeper insights into sharpening your own deliverability practices.

The year 2013 and email marketing was about rising above the crowded inbox.

We created this blog to be a resource for email marketers: we cover industry news, highlight success stories and suggest the best tips and tricks we can find. And while we didn't set out to focus on a particular theme this year, looking back over 2013, it's clear that marketers, consultants and technology providers were concerned throughout the year with not getting lost in an over-crowded inbox.

In 2013, we highlighted successful marketers that use attractive design to win conversions. We talked to email managers whose focus on relevant content delivered results and marketers who relied on strong relationships with subscribers to be successful. We saw (just about) everyone freak out while Gmail tried to create a less intimidating inbox for users and the search for the "perfect" subject line continued.

So to close out 2013, we present the top posts from this year about standing out in the inbox.

Symbols and Pictographs help your subject line get noticed. We looked at whether symbols are worth including in subject lines a year ago. The post, a practical guide for marketers, has been a top destination on our blog all year long.