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Nicole Brummer was starting her own orthodontic practice in Baltimore, Maryland. We worked with her to develop an identity and advertisements tha… Read More

Nicole Brummer was starting her own orthodontic practice in Baltimore, Maryland. We worked with her to develop an identity and advertisements that represented her fun personality, but balanced well with the professionalism of her industry.
To create an identity that best represented Nicole and her business, we began understanding her goals and began researching the core of her practice. With ancient Egypt being a starting point for dental alterations, we focused our research there and uncovered the meaning behind the lotus flower. Throughout many cultures and religions, the lotus is related to beauty, rebirth, and represents spiritual victory. After many conversations with Nicole, these became the values of her brand: beauty & confidence. Read Less

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Nicole Brummer was starting her own orthodontic practice in Baltimore, Maryland. We worked with her to develop an identity and advertisements that represented her fun personality, but balanced well with the professionalism of her industry.

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Nicole Brummer was starting her own orthodontic practice in Baltimore, Maryland. We worked with her to develop an identity and advertisements that represented her fun personality, but balanced well with the professionalism of her industry.
To create an identity that best represented Nicole and her business, we began understanding her goals and began researching the core of her practice. With ancient Egypt being a starting point for dental alterations, we focused our research there and uncovered the meaning behind the lotus flower. Throughout many cultures and religions, the lotus is related to beauty, rebirth, and represents spiritual victory. After many conversations with Nicole, these became the values of her brand: beauty & confidence.