The Biggest Internet Mall / EC In Japan

The number 1 internet shopping mall in Japan, is RAKUTEN.
Why they could successfully realized internet business model?
I' ve compiled basis of their business appraoch based on my actual experiences in Japanese net business arena for more than 10 years.

Transcript of "The Biggest Internet Mall / EC In Japan"

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< Company Study > The Japanese Largest Internet Mall Cozy Mizoguchi [email_address] / +81-80-1205-8448 RAKUTEN is 1 of the most successful internet conglomerate, starting from internet shopping mall. This is brief analysis why RAKUTEN could success?

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1 Basic Business Concept: MATCHING Business Tenant Shops = Consumers *Numbers of Shops opened *Numbers of Unique User on RAKUTEN = 31,831 shops @ RAKUTEN = 8,540,000 users Why so many shops have Why so many consumers opened on RAKUTEN? tend to use @ RAKUTEN? **Local Shops to be tough for **Consumers to be easier for expanding business by themselves, finding out “niche” kind of items, less knowledge of Internet. + getting them via Internet. Business Concept <1> Cozy Mizoguchi all rights reserved / 20100310

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1 Global EC biz ＜ sales potentials; big ＞ １ JV with ＢＡＩＤＵ ・ Build up #1 Chinese search company, enabling to be ready for full scale business developments in China. ・ to Launch late 2010 / Investment amounts; 4.3 billion 2 Started EC in Taiwan, Thailand 2 Exports Biz ・ Exporting some posted items on Japanese RAKUTEN to overseas customers, especially Japanese residents 3 Imports Biz ・ Coordinating personal import biz via US subsidiary LinkShare, icn ・ Open the page for Drugstoe.com, FragranceNet.com to Japanese customers ・ RAKUTEN to define 2010 as the “ 1 st year deployment in global markets” Cozy Mizoguchi all rights reserved / 20100310 Horizontal business activities in Global fields ＜ sales potentials; small ＞ ＜ Area where RAKUTEN is fully developing > ＜ Area RAKUTEN is focusing on local Japanese + building up local procurements ＞ Asia US / EU Japanese

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Benchmark Expanding their fields more from July, 2011 when Digital Terrestrial Broadcasting will be launched in Japan. ⇒ All households can access to Internet via Remote Control. TV will have huge potentials to become a centric tool. What we can learn from RAKUTEN: < basis > Knows Customers, Understands Trends, and Communicates Customers as mush as possible, but smoothly, repeatedly. Cozy Mizoguchi all rights reserved / 20100310 Benchmark / Future potential Potential