New CPG Research Insights to be Shared as Part of Three-Part Webinar Series by FocusVision

FRESNO, Calif. – July 26, 2016 – FocusVision, the global leader in market research technology, will host a three-part webinar series taking participants inside the mind of today’s consumer-packaged goods (CPG) customer. The series, which kicks off on Wednesday, July 27th, showcases how leading brands and researchers are using FocusVision technology to demystify the consumer mindset and influence product development.

Throughout the webinar series, FocusVision’s team of Research Strategists will uncover key drivers behind what consumers are looking for and why. Webinar participants will learn how FocusVision’s innovative technologies help brands to:

Immerse themselves into the consumer world by highlighting in-the-moment thought processes

Uncover the consumer “whitespace”

Support every step of the product development lifecycle

Illuminate the consumer path to purchase

FocusVision’s three-part CPG webinar series will consist of:

Looking Good: Avon Taps into the Latin American Cosmetic Consumer:

This session, co-presented with Avon, covers Latin American women’s emotional relationship with make-up and provides a deeper understanding of associated branding issues. This webinar will be presented twice, once in Portuguese and once in English.

About FocusVision
FocusVision is the global leader in market research technology, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming, panel management and mobile device usability studies. FocusVision’s services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 350 employees and offices in the US, the UK, Bulgaria, Brazil, Australia and Singapore. For more information, visit: www.focusvision.com.