Another company is jumping on the search engine bandwagon. This time it’s PureVideo.com that wants a bite of the search pie, and they’re even offering something different. Instead of searching typical listings, their meta-search platform will find specific videos and also give Top 10 lists for the day. >>

Search marketers want customers so they drive, drive, drive customers to targeted landing pages. Customers want service and many are leaving those landing pages without spending money, according to a new survey. >>

As the medium becomes more prolific in branding, many marketers are seeing the beauty of paid search as more than a way to get customers in the door, so to speak. Managing how consumers see brand is an added benefit to paid search campaigns. >>

Yahoo! is testing paid-search ads for mobile customers in the United States and United Kingdom. The testing is in the beta phase so far. The company already has a niche in the mobile market with mobile sponsored searches. >>

A new study out by comScore indicates that performing a search for a local business or service drives consumer action. In the study, nearly 50% of all local searchers visited a local merchant as the result of searching for their service. >>

To date, most online targeting has been to sift through the millions of daily hits to find the one or two consumers who will convert into sales, but by reversing the target could marketers raise even more revenue? >>

WebSideStory.com is reporting that paid search is only slightly more efficient than organic search results for conversions. The company analyzed over 57 million search engine visits on Google, Yahoo and MSN. The order conversion rate at business-to-consumer e-commerce sites reached 3.4 percent for pay per click, against a 3.1 percent organic conversion rate, according to the firm. >>

Google is taken to court by Bravacorp, a San Francisco company that demands $250,000 in damages because it took 100 hours to place and review AdSense advertisements on its website and because Google subsequently took its site down. >>