There is no right or wrong approach when it comes to creating music. But there is such a thing as starving.

As a semi-professional songwriter, producer and musician who shares a rather volatile relationship with creativity and originality, I can hardly even fathom the thought of pre-meditating a style & sound; in other words, creating music that has a clear-cut audience and fits neatly into one of several stylistic pigeon holes created by ‘the man’ – just to be current and ‘marketable’.

After living, breathing and creating music for more than a decade, it feels a bit like I’ve accidentally smeared vegemite down the shirt sleeve of my soul by even discussing this hypothetically.

But on the other hand, I am a business man; an entrepreneur with an empire to build and an eye for opportunity – a disposition that lends itself to forward thinking & planning and careful calculations.

About Jaden Social

Jaden Social is a boutique Digital Agency with a strong creative focus. Our passion and expertise lies in connecting artists and brands with their audience, through strategic identification and management of the relevant online channels.

No matter what your objectives are, we will provide the right solution to get you there!

Wondering how we can help you to boost your presence and connect to your audience online?