μTorrent: Looking Forward

μTorrent: Looking Forward

For the past several months, we’ve had internal conversations around how we can create a better uTorrent experience. Specifically, we want to find a way to improve uTorrent for our customers while financially supporting the amazing team that works every day to make uTorrent great.

I’ll explain what this means, but first, a little history.

uTorrent is a free piece of software. To support it, we use bundled software and offers to offset the cost that would otherwise be paid directly by the user. This is a familiar revenue model that is commonly used by software companies. It allows us to fund the costs associated with software development, as well as other projects and innovations.

Now for the full disclosure: We’ve never been satisfied with this revenue model. It requires compromises that detract from a premium user experience. We want to find a model that adds value to our product and our users. We want to find a better way.

So what does this look like? We don’t know, but we have a lot of ideas. We’ll be testing these ideas over the next few weeks and months. Our goals are simple:

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