Diageo reveals low-calorie Smirnoff Sorbet Light vodkas

Diageo has latched onto demand for “skinny spirits” by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.

The Smirnoff Sorbet Light range contains 78 calories per serving

The range – which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon – are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.

Diageo claims each drink contains 78 calories per serving – 25% less than other dessert-inspired flavoured vodkas on the market.

“Smirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,” said Sandhya Padmanabhan, brand manager for Smirnoff. “Today’s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.”

The three flavours are now available across the US for $15.99 per 750ml bottle.

Smirnoff Sorbet Light will take on existing competition for market share from Beam’s Skinnygirl vodka and Voli Light.

First off, always like to read about new vodka so thanks for this news item.

I find a lot of these “light” vodka misleading. This vodka has the same number of calories as most normal vodkas, if they were diluted to this level (30%ABV). Sure the Smirnoff Sorbet ones are flavoured but with some “light” vodkas like Voli have a plain expression which just amount to watered down vodka.

The fact that alcohol itself is so calorie intense makes a lot of these skinny spirits only marginally better, if that. The focus needs to be on what the spirit is mixed with but using terms like “guilt free” when referring to vodka is just ridiculous – there’s no such thing.