Product / Packaging

The Springleaf loan document envelope was developed as a packaging solution for the branch network. The closing paperwork that new accounts received had exceeded the capacity of the traditional trifold-size folder so a customer, large capacity envelope was designed.

The document envelope creative was designed to convey the core business value of customer commitment. Additionally, an invitation to participate in a customer satisfaction survey was added to capture data at a favorable point in the customer life cycle.

The Go Paperless! campaign was developed to support the business desire to build increased enrollment in paperless billing statements. The campaign was proposed and launched with a multi-channel approach educating customers about the benefits and ease-of-use of paperless billing. Messaging was added to monthly printed billing statements, direct mail touted the option of paperless as a customer benefit and a popup window advertising the program was placed in the online account management portal. Key employee groups were also educated on the program with provided support materials.

The annual Bandshoppe Catalog was the company’s primary sales tool. Distributed twice each year, with different covers to keep the design fresh, the catalog showcased the range of product lines offered. Decisions about featured products were made based on sales data as well as the need to showcase possibilities in a business that catered to custom-design needs from many customers.