In jeans and a bright jacket, with a white helmet clasped over her hair, the 22-year-old student is part of a new wave of female motorists in Pakistan who are pushing the boundaries set for them by men.

The idea of women straddling motorcycles, clambering into the cabs of Pakistan’s iconic heavy trucks, or driving rickshaws for money is still taboo in the deeply conservative Muslim country of some 200 million, where gender discrimination is routine. But recently there has been a slew of campaigns by women for greater access to public spaces to which they are often denied, such as roadside restaurants – and the roads themselves.

They think that a girl can’t ride and will be frightened... But I have a message for boys. They should not consider girls inferior

Tayyaba Tariq

The importance of the issue is underscored by the fact that three quarters of Pakistani women do not participate in the labour market, mainly due to a lack of safe transport, according to a study by the International Labour Organisation.

“If girls learn to ride a motorcycle, they can move freely, come and go independently,” says Tariq, who rides 25km to the border with India and back every day for her job as a customs officer on her motorbike, a far more affordable mode of transport than a car.

WATCH: Women hit the road in Pakistan

Sajjad Mehdi, a traffic police official in Lahore, says he had trained nearly 150 women to ride a motorbike recently. “But there are many women who learned to ride a bike on their own,” he adds.

The government of Punjab province has also realised the importance of getting women on to motorcycles, launching an awareness campaign in November titled “Women on Wheels” that highlighted gender-based violence and street harassment.

The campaign saw 150 women, who had completed a police-run motorbike training programme, ride through the streets of Lahore on Sunday in a rally attended by diplomats and human rights lawyers, as it was revealed that 1,000 subsidised pink scooters would be given to working women and students under the scheme.

Tariq may be able to avoid men harassing her by nipping through traffic, but women using Lahore’s many rickshaws are often not so fortunate: trapped by necessity in a tiny vehicle with a male driver, getting from A to B can often be a hassle.

For Zar Aslam, the solution was obvious: women-only rickshaws, driven by women for women, empowering both passengers and enterprising women who need a source of income.

Aslam launched her Pink Rickshaws scheme in 2014 beginning with just five rickshaws, and paraded them through the streets of Lahore in October last year.

“What we are doing is we are trying to help women become entrepreneurs and operators and owners of their own rickshaws,” she says.

“Anyone over 18 and under 102 can drive this rickshaw from any class, from any background,” says actress Nadia Jameel, an ambassador for the scheme.

“Some women will come out and drive because they have to. They need the money.”

Money was also the driving force behind Shamim Akhter's decision to become one of the first woman drivers of heavy trucks in Pakistan.

Abandoned by her husband after the birth of their five children, Akhter struggled in odd jobs for years to feed her family before she clambered into the cab of a truck to make history.

Now the 53-year-old works night and day to transport bricks in the capital, Islamabad.

“My husband doesn't live with me, he lives with his second wife and I have to bear the expenses of my family alone,” she says.

She learned to drive a car first, then heavy vehicles, and passed a test for the newly launched metro bus service in the capital – but was denied a job by the government because it was not policy to have woman drivers.

So she contacted a local trucking company. “I get 1,000 rupees (HKS$72) for a longer trip outside Islamabad,” she said, cleaning one of the cabs as she worked.

The amount of trips she gets varies, she says, and her income each month usually falls below average for a worker in Islamabad.

Learning to drive will hopefully give many women an economic boost but it will still take time for social attitudes to change – even in Lahore, arguably Pakistan’s most cosmopolitan city.

“Many times boys follow us (on their bikes),” Tariq the motorcyclist admits. “They think that a girl can’t ride and will be frightened... But I have a message for boys. They should not consider girls inferior.”