In a partnership with the New York Council on Problem Gambling, Overit set out to help raise awareness about gambling disorder, an addiction that affects more than 600,000 people in NYS every year.

Download our case study to see how we leveraged the skills of the entire Overit team to conceive, brand, launch and execute the fully integrated “KnowTheOdds” campaign across traditional and digital marketing channels. Reaching millions of people across the Empire State, the multi-year initiative raised awareness of problem gambling’s risks and warning signs, while encouraging thousands of individuals to reach out for help.