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Sweetest Day

This gallery contains images, news articles and editorials from The Cleveland Plain Dealer,The Cleveland Press,The Buffalo Evening News and The New York Times newspapers pertaining to the planning and promotion of Sweetest Day and Candy Day from 1921-1925. All digital high-resolution images courtesy of The Cleveland Public Library Microform Center.

The largest candy advertisement published in The Cleveland Plain Dealer on Cleveland's first Sweetest Day was for Whitman's Quality Group of Kansas City.

This article published on October 8, 1921 in The Cleveland Plain Dealer details the candy industry's first large candy giveaway in the promotion of Cleveland's Sweetest Day.

On October 8, 1922 The Cleveland Plain Dealer published an article written by New York City Health Commissioner Royal S. Copeland telling Clevelanders to "Eat Candy as a Portion of your Daily Meal and Enjoy the Best of Health."

Vera Sissons, 82, was selected as first Queen of the Sweetest Day by the Sweetest Day in the Year Committee in 1922.

Sweetest Day promotional photo of "Emil Frick" published in The Cleveland Press on October 8, 1921.

Sweetest Day promotional photo of "Jimmy" published in The Cleveland Plain Dealer on October 8, 1922.

Candy advertisements such as this one for White House Candies regularly referred to Sweetest Day as "National Candy Day," which was declared throughout the United States by the candy industry on October 8, 1922.