Tuesday, January 16, 2018

Happier smiley for Norwegian payment system Vipps

Vips is the leading mobile/cash free payment systems in Norway, used by over half the population. In December, it revealed a refreshed identity by Scandinavian Design Group.

Vipps launched in 2015 with an identity designed by Anti, using the same "sea green" colour as its then-owner, Den Norske Bank. Last autumn, Vipps separated itself DNB and became an independent company co-owned by most Norwegian banks. The change of color marks this separation. In an interview with Kampanje, SDG said the previous logo contained "Norway's surliest smiley" and that the new version has been translated into a true emoji that can take on many feelings.