Thursday, April 16, 2009

TLC's Chilli, one-third of the best-selling girl group of all time, has signed onto a new gig with the Dasani water brand to give women one of her staple beauty secrets: water. "People have always asked me questions about how to take care of their skin. Drinking plenty of water has always been a part of my daily routine. It hydrates the skin keeping it taut and supple," she reveals.

The campaign, which states "The simple moments are most refreshing," will be launched in radio, print, digital and in-store ads. The campaign targets African-American moms "in an effort to increase household penetration and frequency," said Yolanda White, assistant vice president of African-American marketing for Coca-Cola. Chilli's eleven year-old son is pictured alongside her in many of the ads.

"I am excited about the Dasani campaign. I couldn't have asked for a more perfect situation. I look forward to continuing to work with Coke and Dasani," Chilli says.

It's interesting that Chilli is coming out with this little secret because it's the same one I have for keeping my skin clear.