followed by some advice on how a European company can succeed in Japan, covering the following points:

you often need a taylor made solution for Japan

you need to understand the market, market landscape, need to do your market research

you need to understand the value of your product/service in Japan’s market

you need working capital to build business in Japan, somebody needs to invest this working capital: you, your investors, or in some cases Japanese partners, each option has advantages and disadvantages