LIV

LIV is a night club with striking architecture in Mumbai, India. Since the space is driven primarily by light, the identity design is explored with the properties of light as inspiration. Light rays are represented through line diagrams therefore a line, simple and adaptable, became the crux of visual explorations. Refraction is a property of light rays bending when passing from one medium to the other, this angular paths are used to create the letters L, I and V. A diagonal grid is used as a framework for the identity as well as its visual transition on collaterals.