"the movie is all about nostalgia, which Hollywood has always been good at
exploiting. As part of the Baby Boom generation, Lucas had millions of peers who
remembered the same things he did, and who were now beginning to dominate both
the filmmaking industry and the moviegoing audience."

"We are all benefiting from the great feminists who struggled and suffered and worked to give us everything women now enjoy... I refer to myself as a feminist, and I do it with pride." - Cybil Shepherd, feminist

"The emotional, sexual, and psychological stereotyping of females begins when the doctor says: 'It's a girl.'" - Shirley Chisholm

Next Sunday is Mother's Day in the United Kingdom. My local paper is filled with promotions for people who want to treat their mums to Sunday lunch or a spa treatment. But it was only last night when shopping for groceries with my own mother that it hit me how wrong the commercialisation of this day had become.

One of the items on the shopping list was a bunch of flowers for my mum's friend. The plant section of the supermarket had been taken over by bouquets for mothers in various shades of pink, purple and white wrapped in pink cellophane. My mother struggled to find a nice bunch and even moaned about how limited and "mumsy" the choice was. The traditional in season tulips and daffodils were lying neglected in a corner. I didn't realise that the only colours now available to mothers are muted shades of pink and purple. Feminists regularly complain that pink is the only choice on offer girls, but now it seems that the same is happening to their mothers.

If your mother doesn't like flowers, there was a whole aisle filled with gifts. How about some pink champagne, a pink cake stand or an edible handbag made out of white chocolate and pink icing? Apparently in some shops there are pink diamante studded dust pans and brushs and pink washing-up gloves with "Best Mum" written on them. Whilst some mothers like pink (like mine) it should not be the only colour for presents. There were announcements over the speaker system informing shoppers that they could buy a pre-prepared tray especially for a Mothering Sunday breakfast in bed. Obviously aimed at the dad who never goes into the kitchen.

Third Wave feminism is that its focus on identity issues is not a universal concern. The ability to explore one’s identity is a privilege. Women who are concerned about feeding their children or surviving domestic violence cannot be bothered with‘finding themselves.”

Other critics argue that the Third Wave feminists do more damage than good by equating women’s sexuality with power. Critics argue that this kind of sexual empowerment is purely individual and does not lead to social change, and in fact promotes the sexualization of women.

Watson stated that “psychology as a behaviorist views it is a purely objective experimental branch of natural science. Its theoretical goal is … prediction and control” (1913, p. 158).

Watson stated that “psychology as a behaviorist views

Watson described the purpose of

Watson stated that “psychology as a behaviorist views it is a purely objective experimental branch of natural

Watson described

the

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scribed

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Watson stated that “psychology as a behaviorist views it is

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scribed

Watson described the purpose

Watson described

Behaviorism was the primary paradigm in psychology between 1920s to 1950 and is based on a number of underlying assumptions regarding methodology and behavioral analysis:

Watson

Watson (1913) launches the behavioral school of psychology (classical conditioning), publishing an article, "Psychology as the behaviorist Views It".

psychology as

stated that “psychology as a behaviorist views it is a purely

Behavior is the result of stimulus – response (i.e. all behavior, no matter how complex, can be reduced to a simple stimulus – response association). Watson described the purpose of psychology as: “To predict, given the stimulus, what reaction will take place; or, given the reaction, state what the situation or stimulus is that has caused the reaction” (1930, p. 11).

the purpose

scribed

: “To predict, given the

Pavlov(1897) published the results of an experiment on conditioning after originally studying digestion in dogs.