they couldn't really hid the fact that they're not quite excited by the prospect of further rebrands.

True, it earns money for the green team, but it basically drives partners away from innovation as there's only so much you can squeeze out of the current crop of cards. The ones who are the most passionate about their work can't help but feel cheated, as they didn't "sign up" to lie to their customers.

Unfortunately, they'll have to play along, as truly new Nvidia GPUs are nowhere to be seen.