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"I have recorded hundreds of commercials as a session guitar player, since the "Golden Age" of sessions when musicians would come in at 9 a.m. to record backing tracks live in 3 takes max per cue, and be finished quickly enough to leave way for musical overdubs, voice-overs and vocals.

Nowadays, most musicians just come in for a solitary overdub, working on programmed tracks, if and when a "real" instrument is required :-)

The main qualities required as a studio musician are to be quick, creative and versatile enough to suit any given circumstance. These can also be great qualities to be on the team that writes and produces commercial tracks. Thanks to my extensive experience in the field as a player, I ended up getting calls from ad agencies to write for radio and tv commercials, the quick, creative and catchy 30 second tunes with a hook, they needed.Here below is a list of some of those…"