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Marc Jacobs releases his first hybrid smartwatch

The designer is getting into the wearable technology market with the creation of his first hybrid smartwatch. The Marc Jacobs Riley Smartwatch launches on Wednesday in four different styles.

Facebook: Marc Jacobs Jacobs’ newest accessories will use Bluetooth to sync with users’ smartphones, allowing the wearers to receive notifications from email and messaging, track their activity, play music and take selfies. The Riley Smartwatch retails for $175 and is available at select stores and on Marc Jacobs’ online shop. The watch comes in four colors, black, black and gold, white and rose gold, and black and multicolor.

To promote the watch, Jacobs released a campaign shot by David Hughes. Rather than utilizing models, Jacobs tapped influencers and other professionals including dancer Charisma Glasper, musician Alexis Jae, editor Amy Sall and YouTube star Amanda Steele. The campaign also asks the women to show how they use the watch in their everyday life.

As with many other major fashion labels, Jacobs has used more digital channels to promote his brand. Earlier this month, the New York-based designer released a short video on YouTube to accompany his Fall 2017 print campaign. The video stars an array of established and up-coming-models, including Alek Wek and Cara Taylor.