Problem: Traditional deals-led marketing emails serve a purpose for customers at a very particular point in their journey; people who want inspiration rather than prices aren’t well served by them.

Solution: By introducing a content centric monthly email for Austravel we are able to showcase the best pieces of inspirational writing and video to customers when they want it.

Outcome: It is early days but we expect to see open rates increase, unsubscribe rates decrease and most importantly we hope that people will be enticed to click through and further engage with our content.