Define and Divide Your Market Segment

What makes a market an attractive target for your company? What makes your product the right fit for that market? These are the questions SBI answers during the market segment definition phase of the product strategy process. We will help your company create defined descriptions of the markets you want to enter, and help you define what success looks like in each of those markets.

Phase 1: Market Segment Definition

For each market, define the attractive segments that have common problems that your company can uniquely address.

The Problem

You don’t know which segments to target with your products. You don’t have the product resources to address every problem in every market. If you create a product for the wrong markets, you’ll fail.

The most attractive markets are those with problems that you can uniquely solve, occur frequently, have pain associated with them, and have budget available to address them. In addition, the markets must be large enough to justify your product investments.