Sorry don't think it works at all visually, concept, or copy. The idea that you keep a better memory from your movies because they are HD doesn't work wonderfully (for me personally at least, maybe it does for others).
Aesthetically, distinctive. but completely unattractive. It doesn't surprise me to see that the copywriter, illustrator and creative director are the same person.

Uhm, I would hope that something is lost in translation. Not to keep a "better memory" but more of a clearer picture, to remember a "clearer picture". It seems strangely simple and has six billion legs, one for every movie ever made, but is it exciting? I don't know.