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PRESS RELEASE: Vivitar® Releases New Line Of Lenses At CES 2010

Las Vegas, NV.- January 7, 2010- Vivitar, a leading brand of digital cameras and photographic accessories for over 70 years, focuses efforts on CES 2010 with a highly anticipated collection of digital products and accessories. A new range of lenses will be released for Spring 2010, joining the existing line of 2.2x telephoto converters and .43 wide-angle lens converters.

The 0.21x fish-eye lens line includes the Viv-21-37W, a 37mm thread for SRP of $79.99, the Viv-21-58W, a 58mm thread at an SRP of $99.99 and the Viv-21-72W Professional, a 72mm thread with an SRP of $399.00. Each are specifically designed for high quality digital cameras and camcorders. These lenses effectively increase a camera’s versatility without loss of original picture quality.

Located in Central Hall, booth #9841, Vivitar is taking appointments on Thursday, January 7th from 10AM-6PM and Friday, January 8th from 9AM-4PM at CES, the largest consumer electronics show in the world in Las Vegas, taking place from January 7-10, 2010 at the Las Vegas Convention Center.

Vivitar is now owned by Sakar International, an Edison, NJ-based company with over 30 years experience in the consumer electronics space. Sakar acquired the Vivitar brand in August of 2008. Vivitar digital cameras and accessories are available at B&H Photo, Cameta Camera, Adorama, 17th Street Photo and many other photo retailers. For additional information, please visit www.vivitar.com.

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About Vivitar® Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line of photographic products including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 5-14 megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com