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Pinklogik is the brainchild of UK electronic music producer Julie Straw (AKA “Jules”), and was established in 2006.

Jules was born on March 10th 1976, somewhere near Nottingham. She started experimenting with electronic sounds and sequencing around the age of 16, where she acquired some tracker software for an Amiga A600 computer, and a Yamaha keyboard with a digital synthesizer on it. Many hours of fun was had sampling the synthesizer and putting those samples into the tracker.

Jules now uses a more developed set up these days, consisting of Cubase and various softsynths. Her style is quite varied, but has been described by some as IDM, glitch, ambient and even synthpop. She resides near Bristol as of 2005.