Best Digital Analytics Software

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experiences and to determine how visitors are finding and interacting with their sites. This analysis provides businesses insights into customer behavior when encountering their brands online and allows reporting on online conversion, demographic, and content-interaction metrics. Digital analytics products are deployed on top of web development and web content management platforms, integrate with conversion rate optimization and A/B testing software to optimize customer experiences, and exchange data with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.

To qualify for inclusion in the Digital Analytics category, a product must:

Improve the customer experience with digital analytics for your website or mobile app — for free.
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy.
Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not. Let Google Analytics work for you. Learn more at google.com/analytics.

Adobe Analytics is an industry–leading solution that empowers you to understand your customers as people — what they want, need, and believe. Discover your most valuable customer segments and use these insights to steer your entire business with customer intelligence.

Google Analytics 360 was built with large organizations in mind, with data that’s accurate, integrated, actionable, and fully supported by our expert account management and training teams. The Premium product addresses the needs of enterprise-level organizations that require scalability, integrations, and additional support.

Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

Amplitude is a product analytics platform that helps companies understand user behavior, ship the right features fast, and drive business outcomes.
Whether you want to understand how users are navigating through your application, which features engage them the most, or how to improve long-term user retention, Amplitude helps you answer questions critical to your product development strategy.
It’s also the only analytics solution built to meet the needs of modern product teams, with real-time analytics, cross-platform tracking, powerful behavioral analytics, and Enterprise-level security and customer support.
Customers include Microsoft, PayPal, Hubspot, Autodesk, Booking.com and Twitter. Amplitude launched in 2014 and is backed by IVP, Battery Ventures, and Benchmark Capital.
You can get started with a free account today at https://amplitude.com

Pendo is a product experience platform that helps software product teams deliver products users love. With Pendo, product teams can answer questions like which features are customers using? Which features are they ignoring? Which ones are driving delight and which are causing pain and confusion? From these same insights, you can easily set up in-app messages, guides and walkthroughs without any coding to help users get the most value from your products. By quickly identifying the specific features and workflows that cause users pleasure and pain, you can use the Pendo platform to guide users through the rough spots and drive them to adopt the features that create raving fans.

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.
Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Salt Lake City, London, and Singapore. With over 26,000 customers worldwide and 30% of the Fortune 100, Mixpanel empowers data-driven professionals across product, marketing, analytics, UX, and engineering teams to make smarter decisions, faster. Customers include: DocuSign, OpenTable, BMW, Microsoft, Hinge, Clorox, STARZ.

Heap automatically captures every user action in your web or mobile app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.
It takes just 2 minutes to install Heap. After that, Heap will begin collecting every user action automatically. Whenever you have a question about what users are doing, you can go into Heap, use our point-and-click interface to define events and build a report, and have an answer to your question in seconds. Since we're capturing everything from day one, everything is retroactive–you'll never again think, "I wish we'd been tracking that!"
Try Heap for free at https://heapanalytics.com/

All your marketing and advertising data where you want it.
Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want to visualize your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics. Stop spending time on gathering data manually, building and maintaining API connections, and use this time to analyze the data instead.
The superpower of Funnel is that all your advertising and marketing data is in one place from day one, structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple.
Join the world's best data-driven businesses and book a demo today to get started at Funnel.io

Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps.
Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.
As data flows into Woopra, People Profiles reveal a full behavioral history for each user, from their first touch to conversion and beyond. Making every engagement an opportunity to create more personalized experiences and support.
Advanced analytics features include non-linear Customer Journeys, Trends and Retention reports powered by consolidated data. Translating numbers into people and opening entirely new views of the who, the what and the how in your data.
Finally, Woopra's Triggers empower teams to take real-time action on their data. Automatically personalize page content, trigger a chat message, enrolls segments drip campaigns, update a lead status or customize a promotion with zero latency. Combined with powerful behavioral and demographic data, companies are able to deliver personalized experiences through the right channel, at the right time.
With more than 200,000 users and 1,000 innovative customers across the world, Woopra provides the first unified analytics solution that is used by SaaS, eCommerce and On-Demand services for understanding, engaging and connecting with customers through data.

IBM Watson Customer Experience Analytics helps you make smarter, faster marketing and CX decisions based on insights into customers across touchpoints and channels. Only Watson gives you clarity into end-to-end journeys and their effectiveness while also giving you the ability to visualize the actual customer experience on your digital channels. This macro to micro view gives you both the what and the why behind your performance. The end result? The insight you need to optimize journeys, boost conversion, and maximize profitability.
AI-powered customer data analytics
Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life.
Customer journey optimization
Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps.
Proven business outcomes
AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints.
Robust data integration
Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing.
Revenue attribution
Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.

IBM Digital Analytics, formerly Coremetrics Web Analytics, provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.
Manage digital marketing: Easily manage your digital marketing efforts with flexible web analytics dashboards and benchmarks.
Calculate ROI: Quickly calculate the return on investment (ROI) for each marketing channel.
Exploit the power of analytics: Employ real-time and ad-hoc analytics for your digital properties and enable performance gains from dynamic adjustments to your various digital channels.
Eliminate obstacles to action: Use visitor activity over time to inform and develop a targeted marketing plan across your digital portfolio.

Quantcast Measure is an audience measurement solution trusted by leading publishers. Available free, for everyone; and with premium features available for our Enterprise customers.
By placing the Quantcast Measure tag on your website or mobile app, you can get audience insights including demographics, buying habits, media interests, and more.
Quantcast directly measures the behaviors and habits of your audience. We use direct measurement to capture information such as what other sites your visitors have gone to. We then determine your audience’s characteristics through a technique called statistical modeling. We also deliver your audience’s brand preferences, favorite shows, workplaces, and more by combining offline behaviors with online data through partnerships with leading third-party data providers.
Quantcast Measure is a SaaS product with a free plan. Use our audience data to tailor user acquisition efforts, improve your content strategy, and support advertising sales efforts.
Interested? Sign up to start measuring your audience today!
https://www.quantcast.com/user/signup
Still not convinced?
Visit our website to learn more: https://www.quantcast.com/measure/
Get in touch with our Support Team: https://www.quantcast.com/contact-us/?tab=measure

UserIQ empowers SaaS companies to deliver what each user needs to be successful in every moment, starting with adoption. Our platform collects user engagement data from your product and allows you to communicate to your users when they are most engaged: within the product itself. As a result, you’ll be able to scale onboarding, increase feature usage, accelerate time-to-value, and ultimately drive more revenue throughout the customer journey.

Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers.
The Evergage platform tracks each visitor’s or user’s actions enabling you to understand their needs and intent, and then respond in real time with targeted, relevant content, messages and calls-to-action. You can also A/B test your content for different audiences to optimize conversion rates.
Evergage is delivering real-time web personalization to more than 500 million web visitors and users of over 120 organizations, including Rue La La, Publishers Clearing House, Intuit QuickBase, Endurance International Group, and many more.

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Please visit matomo.org for more information.

Piwik PRO is a analytics suite crafted to the needs of enterprise clients. It consists of an analytics, tag management, content personalization and data activation tools designed with great commitment to data privacy. Its main products can be deployed both on-premises and in the cloud.
Piwik PRO is fully compliant with strict EU, US, Chinese, and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA).
The product allows you to not only collect, analyze, and activate your data, but also manage and control your digital marketing efforts from one, centralized platform. These features are especially useful for big data and multi-channel analytics.
Piwik PRO Analytics Suite Highlights
WEB ANALYTICS
Hosted in the cloud or on your infrastructure, Piwik PRO Web Analytics gives full control of your data, no matter where it is hosted. You’ll also have access to a full suite of advanced features like: advanced audience segmentation, content, campaign, and event tracking, Adwords integration, and more. Your data will be unsampled and available real-time so you can make quick, accurate decisions. Seamless integration across the Piwik PRO Marketing Suite (PPMS) means that Analytics will play nicely with all other features.
TAG MANAGER
You can manage all your tracking pixels and tags across hundreds on websites without constantly editing code, and without extensive technical knowledge. Increase the agility of your marketing efforts with Tag Manager’s simple UI and large library of templates. You can also easily manage your tags in a team environment by using the built-in permissions management system.
ON-SITE RETARGETING
Create a better experience for your visitors by displaying dynamic content based on their behavior. All the data you have collected and used to segment your audience can also help create a tailor-made experience for your users. With On-site Retargeting you can deliver hand-picked offers for selected segments and groups of customers. Design each campaign with our ready-to-go messages and pop-ups. Easily implement, change, and test banners, pop-ups and other on-site promotions.
CUSTOMER DATA PLATFORM
Add value to your segmented audience data by running retargeting campaigns with Piwik PRO Customer Data Platform. Export audience segments to Facebook Ads, Google AdWords, DSPs (such as AppNexus, The Trade Desk, and Adform) or to email marketing and automation platforms. Create single customer views to get even deeper insights into customer behavior. No matter what CDP features you use, you'll retain full ownership and any sensitive data will be protected.
CONSENT MANAGER
Make your marketing stack GDPR-compliant with Piwik PRO GDPR Consent Manager. Collect visitor consents to respect user privacy and efficiently manage all data subject requests from one place.
CUSTOM REPORTS
Create advanced reports in seconds, even for websites & apps with more than 2 bln actions. Get answers to your analytics questions with custom tables and charts created with a simple drag and drop editor.
To learn more about our products, visit piwik.pro.

Convert website visits into actionable sales leads.
Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads.
LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team.
LeadLander is the perfect tool for sales people and marketers who want:
New leads (even those who do not complete a registration form)
Alerts when prospects return to their website
Pipeline accuracy
Validation of their cold calls and meetings
Tie inbound lead flow to marketing campaigns
Deliver dynamic website content based on visitor history

AT Internet provides companies with a comprehensive, real-time, enterprise Digital Analytics solution. Its wide range of features, from multi-device analytics to user-experience optimization, helps companies to drive their performance and presence on web, mobile and social platforms.

Hitsteps Analytics is a powerful real time visitor management and live chat tool. It allows you to view your visitors stream and follow each visitors to know more about each pages they see. It allow you to engage with your visitors using live chat tool. You'll be provided with detailed information about each visitor such as geolocation, their first visit on your site, referer to your site, their browser, OS and device and much more! Advantages over Google analytics includes but not limited to Detailed information of each and all visitors, ability to engage with visitors using live chat tool, heatmap for each pages, carefully pre-generated and categorized reports, real-time analytics on all reports and much more...
Visitor aliasing enables you to detect if same (registered user) login back to your website again using another device (another pc, mobile or tablet). What if a user click on your ads on pc and register to your website but don't make any purchase, however this same user login back to your website from another device and complete purchase? Most web analytics would tell you he is a new user! Hitsteps detect if same user login again, and merge new browsing session with previous session making a unique timeline. We also identify user in hitsteps with same nickname they used to register in your website to make it easier for you to identify it.
New generation heatmap, Page Analysis: It allows you to view exactly which item in your page, menu, sub menu, carousels or slideshows is attracting and getting how many clicks. View some screenshots in screenshot tab of this plugin.

Indicative is a behavioral analytics platform designed to help Marketing and Product teams optimize user engagement, conversion, and retention. It's easy to setup and easy to use—no SQL or coding knowledge required—and offers analysts a single view of customer behavior across all digital touchpoints, including web, app, marketing automation, support systems, databases and data warehouses.

We are a IT/Marketing company from Austria and we have several years of experience in building apps for Amazon sellers. We started with www.bestsellerstool.com, but as number of tools grow, we started www.AMZ.One to be best set of tools for sellers at one place.
Some of our tools are:
-Keyword Rank Tracking
-Best Sellers and Arbitrage
-Sales Tracking
-Negative reviews notifications
-On page analyzer
-Keyword research
-Email reporting and notifications
-Bulk Price Checker (soon)
-Bulk Product Listing (soon)

HarePoint Analytics for SharePoint is a solution for web analytics, the source of detailed information on the performance of SharePoint-based portals and websites. Product reports are covering such aspects as users and their behavior; usage of content, documents, list items and search services. The product is a source of essential information on portal usage for IT management, project managers, web editors, business managers and others.

Powerful eCommerce Analytics for Growth
MonkeyData is the best analytics solution for your online store. It gives you the perfect insights on how all areas of your business are performing - in one place.
This must-have app will change your attitude towards data analytics forever. We’ve made this tool both sophisticated in terms of analysis and easy to use, just the way you need it!
Gain Deeper Insights
Go one deeper with MonkeyData and truly understand your business. Use all the information we give you to determine which campaigns are working. Watch metrics from Adwords, Amazon, eBay, Facebook and more in clear dashboards. Discover the power of your data thanks to our smart features.
You Will Love:
- The most important ecommerce metrics & KPIs.
- Valuable insights thanks to our smart metrics (predictions, real-time analytics, time period comparison, etc.).
- Automated reports that allow you to stay updated on your business.
- Sharing for your colleagues.
- The absolute security of your data.

Plytix is on a mission to enable ecommerce growth for brands and retailers worldwide, by providing a no nonsense, fairly-priced, product information management (PIM) platform, based on utilizing product data for ecommerce success.
We want to make the ecommerce space a more competitive environment, not solely ruled by retail giants, which is why we create products that are accessible to all, plus we offer solutions that are easy to implement from day one - no developers required!
Plytix is a primarily a Product Information Management (PIM) tool for brands and retailers to centrally manage, optimize and distribute their product content.
Included in Plytix PIM is an ecommerce, product analytics tool that makes it easy to track your product performance across multiple sales channels in one location.
These features are simple and comprehensive, whilst offering the fairest pricing model on the market. No hidden fees. No small print. No extra charges. Just a simple, honest business.
We believe that managing product content should be easy and accessible for all businesses, big and small.

FoxMetrics is a marketing analytics and personalization software. It puts powerful conversion tools right at your fingertips. With the ability to collect detailed user data and profiles, segment the data, and trigger personalized messages across a number of channels (via built-in widgets), FoxMetrics doesn't just give you numbers and charts -- it lets you harness your analytics to impact your bottom line.

Monsido is a powerful tool that works by scanning your website and finding errors and optimization opportunities which would have been otherwise overlooked. In addition to ADA accessibility issues, Monsido also finds broken links, misspellings, SEO issues, missing scripts, content policies, and more. Monsido is a leading Accessibility tool which finds Section 508 and WCAG 2.0/2.1 issues on your website and reports them all in a user-friendly dashboard. Monsido isn't just about finding problems though. It is about making accessibility understandable. With its clear breakdown of issues and explanations of how to fix them, your entire team - regardless of technical ability and knowhow - will feel confident building a better, accessible website.

Yandex.Metrica is a powerful web analytics system combining advanced reporting tools with heat maps and session replay. Get a comprehensive understanding of your audience using Online-to-Offline connection and Cross-device data. Drive business growth applying easy-to-use attribution models, watching intuitive dashboard or customizing reports and segments. Filter out spam, control bot traffic and see details on ad blocker usage out-of-the-box. For those, who love hardcore analysis, we are providing Logs API - get raw data and use it for your unique analytical tasks.

Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.
Our Digital Experience Analytics platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.
Blue Triangle was named a Gartner "Cool Vendor"​ in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.
For more information, please visit www.bluetriangle.com.