How Szoldak started their print or packaging design journey

Who are you known as?

Business Horizons Quarterly

Tell us a bit about who you are and the people you reach

Business Horizons Quarterly is a new quarterly publication for a non-profit foundation that serves as an arm of a major business assocation. It will contain about 40 pages of content divided into about 10 articles. It will be about issues pertinent to business owners and others interested in economic growth and public policy decisions that impact businesses.

What inspires you and how do you envision the design for your business?

SPECS: The final product will be an 8.5"x11" brochure (consisting of 11"x17" spread layout with center fold and center staples). Similar to an annual report or typical quarterly newsletter format. Expecting 20-page single spaced Word document with content copy to become roughly 40-page newsletter with layout. 4C, Full page, no bleed. Coated paper.

THEME: Theme of the first issue is "growth." Think economic growth, business potential, opportunities, free market entreprise, capitalism. Ok to use imagery that represents growth, such as seedling, etc. Needs to appeal to big business C-level readers as well as small business owners and entrepreneurs. Readers likely most male, middle aged. But client is looking for a cross between traditional and slightlty leading on the modern edge.

Other notes

Time sensitive. This bid is for the design/style guide/look and feel only. Designer can also offer price for doing the final layout with the content copy. Entire process, design and layout will be executed in the next three weeks.