Key Facts:The
Gambia's tourism industry receives over 100,000 visitors a year
and is the second highest earner of foreign revenue. Tourists
mainly come from Europe with package tour
operators from UK making up over 50% of visitors. The remaining
number of visitors arriving from Germany, Norway, Sweden &
other countries. It is estimated that around 44 per cent of high
season (winter) tourists are repeat visitors to the Gambia and
Banjul.

The Gambia tourism industry is ranked 168 in the world in terms
of absolute size according to the World
Travel & Tourism Council, 122 in long-term growth measured
over 10 years and 38 in its relative contribution to other nation's
economies.

The above statistics are only best calculations as there are a
number of independent travellers from Europe as well as other
parts of Africa who may not be well represented.