The pre- Billboard Latin Music Conference introduced artists from around the world who took turns performing at the pool side stage during the "Mas y Mas Música" showcase at the JW Marriott Marquis featuring several genres from pop to tropical music.

Introduced by SAM Broadcaster in collaboration with Musical Rhythms Promotions, the event was hosted by Erick Cuesta and included performances by Kury Luna, Frankie Nino, Andre Marcel and artists from Spanglish Global including Maffio, DJ Kane, Davon and Ricky Rick.

Also featured at the party included Mega "Tu Dulcero" and Aldo "El Arquitecto."

For Cuban artist Mr. D, it was about introducing his music, a craft that he's been working on since he was a child.

"I consider myself an urban act who does reggaeton with many other types of styles," Mr. D said. "From the age of 10 I've been attracted to urban music and inspired by artists like Vico-C and Don Omar."

New Yorker Kury Luna, also known as Jose Miguel Blanco, also performed his music in bachata style. Pumva " El De La Voz Suave," who also hails from Cuba, said that meshing different types of music is key to his work as an artist.

"Spanglish Global is a Miami-based music label and I am working on my new album, Mi Stereo, which includes my first single by the same name," he said. "My album is scheduled for release in September 2012."

Reggaeton act High Towers also performed as part of the showcase. The duo, P-Haze and Flip, entertained with "Yo Quiero Que Sepas" and Mami Voy A Darte," songs that got the crowd dancing around the pool.

Frank Nino, from Colombia, was also a crowd favorite. Known for his raps about social causes, the artist said it's very important for him to support social causes. He was raised during political and social unrest in his country and eventually helped launch a music-focused rehabilitation program for inmates in his native country.

Dariel, Maffio and Davon hanging out at the poolside. (Photo: Arnold Turner)

"Creating positive messages through music is important," Nino said. "And helping others is something that is part of what I do because I came from a family that did the same thing."

Others that performed included Danny D, Dariel, Ricky Rick and Maffio, who said being a founder of the Spanglish Global label is something he wants to see become bigger by supporting other artists.

"It's about the quality of the music," Maffio said. "We are all working on an album together, but we are all simultaneously working on individual projects, too."