Five US-based platforms (Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO) will account for 88% of the region’s paying SVOD subscriptions by end-2025. This proportion was already as high as 85% in 2019 despite Disney+ and Apple TV+ not yet starting operations.

Simon Murray, Principal Analyst at Digital TV Research, said: “These US-based players will grow but the local platforms will stall. Claro Video is often available free to its top spending mobile subscribers. Telefonica/Movistar may sell its remaining non-Brazilian assets.”

Long-established Netflix will continue to grow, but its dominance will decline. Netflix will command 52% of SVOD subscriptions by 2025; down from 75% in 2019 despite adding 11 million subscribers over this period.