Winnipeg

The McKim Communications Group headquarters are located in Winnipeg, Manitoba. As an award-winning agency, it serves a host of non-profit organizations, small businesses and corporations in Manitoba and across the country.

Address

211 Bannatyne Avenue
5th Floor
Winnipeg, MB R3B 3P2

Phone

204.284.2221

Fax

204.475.2469

Launching Save-On-Foods in Two Markets

Posted on July 18, 2015

Save-On-Foods, a chain of supermarkets in Western Canada, required an agency to help plan and execute the announcement of its major expansion into Manitoba and Saskatchewan. McKim was engaged to provide communications and logistics support, and to engage community and potential stakeholders in press events to take place in Winnipeg and Regina on the same day in two week’s time.

The agency provided local insight, message management and connection to local stakeholders and dignitaries, as well as regional media relations support. We also assisted with announcement planning, scheduling support , media material preparation, launch day execution and support, and post-event follow-up.

All media outlets in both cities attended the announcements and covered the story positively. In the first 24 hours, 17 news stories resulted, earning 130,000 online views and about 5,500 shares via social media. In Winnipeg, where the first announcement took place and a community celebration was staged, over 1,000 members of the public attended.

Save-On-Foods President Darrell Jones is scrummed by media at Winnipeg launch