Privacy Statement

Your privacy is important to us. Please read below to learn how we at Liftopia, Inc. ("Liftopia") collect, use, and secure your personal information. Our goal is to provide you with the best booking experience possible and we are committed to protecting your privacy and creating a safe and secure online environment for anyone who visits and books on our website, located at www.liftopia.com or through our partner websites (each a "Site"). Finally, it describes your choices regarding the use, access and correction of your personal information. By using the Site you agree to the terms of this Privacy Statement and you expressly consent to the collection, use and disclosure of your Personal Data as described herein.

Information Liftopia Collects From You

We collect information from you, including information that directly or indirectly identifies you ("Personal Data"), to provide you with better services. In some cases, the information we request may be Personal Data in order to fulfill an order and enable you use certain services on this Site. For example:

When you place an order for tickets, rentals, lessons or other products, we request certain Personal Data from you on our order form. You must provide contact information such as first and last name, email address, phone number and billing address, and financial information such as credit card number, expiration date and security code. We use this information for billing purposes and to complete the transaction. If we have trouble processing an order, we will use this information to contact you.

If you create an account, you must provide your first and last name, email address and a password. In some cases you might also provide a mailing address, phone number, and a photo. We retain information on your behalf, such as itineraries or other files that you store using your account.

In addition to information we collect to complete a purchase, when you use our Site we automatically collect information which helps us improve our Site. We do not link this automatically collected data to other information we collect about you. We gather this information to analyze trends and performances over time to make our Site and services more useful to you. Liftopia uses third-party service providers to help us gather and analyze information about our customers. These service providers are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available on our Site. For example:

We collect the type of device you use, operating system version, and the device identifier (or "UDID"). We collect your location based information for the purpose of locating a ski resort that you may be searching for in your area.

For all Liftopia visitors — not just registered users — our servers collect information about your Site visit, such as IP address, browser type, domain names, operating system, access times, duration of visit, referring URL, platform, new/repeat information, timestamp and exit page information. We associate this information with Personal Data about you if you have registered on the Site.

Cookies

We, along with our marketing service providers use automatic data collection tools, which may include web beacons, cookies, embedded web links, and other commonly used information-gathering tools to analyze trends, administer the site, track users' movements around the site and gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. For specific instructions on how to control the use of cookies, select the browser you use to access this site and follow the instructions to update or restrict the use of cookies at the browser level: Chrome, Internet Explorer, Safari, Firefox, Opera, Edge. Additionally, if you would prefer to prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser Add-on by clicking here.

Private-label Partner Websites

In addition to receiving user data from the Site, we may receive Personal Data about you from companies that provide our services by way of private-labeled websites or companies that offer their products and/or services on our Site. We may add this information to the information we have already collected from you via our Site in order to improve the services we provide.

We may also collect Personal Data at other points in our Site that state that Personal Data is being collected.

If you add guests to your account we will collect information from you about additional guests such as their first and last name in order to facilitate the booking of group purchases. When you provide us with personal information about your contacts we will only use this information for the specific reason for which it is provided. Added guests or users whose personal information was provided may contact us at support@liftopia.com to request that we remove this information from our database or remove the information yourself by visiting your account. To delete your account data, contact us at support@liftopia.com.

How We Use the Information You give Us

The data we gather is used to process your purchase, respond to your requests, contact you if problems arise and, if you have selected to receive them, send you promotional messages. We use this information to:

Enable you to use our website

Identify you as a user in our system

Provide improved administration of our Site and services

Send you administrative email notifications, such as security or support and maintenance advisories

Detect and prevent fraud, spam, abuse, and other harmful activity

Conduct risk assessments

Personalize or customize your experience in a number of ways, for example, by displaying search results near you or showing ads based on your search and booking history

Provide customer service

Send you promotional messages, marketing, or other information that may be of interest to you based on your communication preferences

Target content on our Site to more closely match your interests.

EU-U.S. Privacy Shield and Swiss-U.S. Privacy Shield

Liftopia participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. We are committed to subjecting all Personal Data received from European Union (EU) member countries and Switzerland, respectively, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List at https://www.privacyshield.gov.

Liftopia is responsible for the processing of Personal Data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. We comply with the Privacy Shield Principles for all onward transfers of Personal Data from the EU and Switzerland, including the onward transfer liability provisions.

With respect to Personal Data received or transferred pursuant to the Privacy Shield Framework, we are subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, we may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

Liftopia collects, processes, stores, discloses and disposes of Personal Data that you submit to us in accordance with applicable United States law, which may be less stringent than the laws of your country. Please note that the Personal Data you submit to our Site will be transferred to the United States to be processed by Liftopia for the purposes set forth in this Privacy Statement. If you are not a resident of the United States, you acknowledge and agree that we may collect, use and store your Personal Data, as discussed in this Privacy Statement, outside of your resident jurisdiction.

How Your Information is Protected

We take several measures to ensure the integrity and confidentiality of all information we collect from our customers. When you enter Personal Data on our order forms, or our registration, we encrypt that information using Transport Layer Security technology (TLS).

We also require you to enter a password to access your Account and follow generally accepted industry standards to protect the Personal Data submitted to us. We follow generally accepted industry standards to protect the Personal Data submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

With Whom Your Information May Be Shared

Service Providers

When you make a purchase with Liftopia, the Personal Data you provide will be shared with the third parties necessary to complete your purchase transaction, all of which are required not to use your information other than to provide the services requested by Liftopia. For example: we provide your name, address, email address and phone number to the resort for which you purchased your lift tickets.

To charge you for your transaction, we share your name, billing address, and credit card number with the credit card authorization company.

Liftopia may also share your Personal Data with third party service providers to conduct quality assurance testing, to facilitate the creation of accounts, to provide technical support (including through live chat software) and to provide other services to Liftopia.

Sharing Non-Personal Data

From time to time, we may share general statistical information about our Site and visitors — such as number of visitors, aggregate and non-personally identifiable demographic data, number and type of goods and services booked, etc. — with our third-party advertisers and partners. However, we do not reveal your name, address or other Personal Data for anything other than the use it was originally intended without giving you the opportunity to opt-out of the disclosure.

Sharing Personal Data by Law

Regardless of any choices you make regarding your Personal Data, In certain situations, Liftopia may disclose information about you to others if we have a good faith belief that we are required to do so by law or legal process or in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, to respond to claims, or to protect the rights, property or safety of Liftopia or others. This includes, but is not limited to, customer fraud, technical malfunctions or abuse of our network or systems. We also may provide customer information to third parties, such as credit card companies, for the purpose of resolving disputes that arise in the normal course of business. Except as otherwise stated above, Liftopia will not disclose your Personal Data to any third party without your consent.

This Site contains links to other sites that are not owned or controlled by Liftopia. Please be aware that when you click on a link to any other website or location, such as a payment processing site, you will leave our Site and go to another site and another entity may collect Personal Data from you. Liftopia does not control or review these outside sites or content and is not responsible for the privacy practices of such sites. This Privacy Statement applies only to information collected by this Site.

Affiliates and Acquisitions

We may share some or all of your Personal Data with: (a) our parent company, subsidiaries, joint ventures, or other companies under common control ("Affiliates"), in which case we will require our Affiliates to honor this Privacy Statement, and and (b) potential purchasers or investors in the company subject to confidentiality obligations by such entities. In the event that Liftopia or substantially all of Liftopia's assets are acquired, customer information may be transferred to Liftopia's successor company. In the event such a transfer occurs, your Personal Data will be subject to the same protection as it was prior to the transfer.

What Choices Are Available?

If your Personal Data changes, you may update it by making the change on the My Account section of the Site.

If you live inside the European Economic Area, you have the right to access, rectify, download or erase your information, as well as the right to restrict and object to certain processing of your information. If you would like to exercise such rights, send en email to support@liftopia.com. We will consider your request in accordance with applicable laws.

Public Forums

Our web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your Personal Data from our blog or community forum, contact us at support@liftopia.com. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Social Media Features and Widgets

Our web site includes social media features, such as the Facebook button and widgets, such as the Share This button or interactive mini-programs that run on our site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with these features are governed by the privacy policy of the company providing it.

Advertising

Liftopia adheres to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. We partner with a third party ad network to either display advertising on our web site or to manage our advertising on other sites.

Our ad network partner uses cookies and web beacons to collect non-Personal Data about your activities on this and other web sites to provide you targeted advertising based upon your interests.

If you wish to not have this information used for the purpose of serving you targeted ads, you can opt out of our display advertising partner(s) and their partners' targeted advertising via the following website(s): http://www.youronlinechoices.eu/, the Network Advertising Initiative website (http://www.networkadvertising.org/), or the Digital Advertising Alliance website (http://aboutads.info). Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Children

Children are not eligible to make purchases on our Site and we ask that anyone under the age of 13 not submit any Personal Data to us. Liftopia does not knowingly collect Personal Data from anyone under the age of 13.

Notification of Changes

This Privacy Statement is subject to occasional revision, and if we make any material changes in the way we use your Personal Data, we will notify you by sending you an email to the last email address you provided to us and/or by prominently posting notice of the changes on our Site. Any changes to this Privacy Statement will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on our Site. These changes will be effective immediately for new users of our Site. Please note that at all times you are responsible for updating your account to provide us with your most current email address. In the event that the last email address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Statement may affect our use of Personal Data that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us. Continued use of our Site or service, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

Opt Out Opportunity

We provide you the opportunity to opt-out of having your Personal Data used for certain purposes when we ask for such information. If you no longer wish to receive free newsletters or promotional communications from us, you may opt-out of receiving them by following the instructions included at the bottom of each communication, by emailing us at support@liftopia.com, or by contacting us at (800) 349-0870. You cannot opt out of receiving transactional emails related to your account or your use of the Site.

To opt out of push notifications, please go to device settings to turn off notifications. You may opt out of location based services at any time by editing the setting at the device level.

Contact Us

If you have questions or concerns regarding your privacy or security on our Site, feel free to contact us by email, phone or postal mail. Our customer care associates are available to answer your questions or address your concerns.