Charlotte J.

I am an Email Marketing and Online Marketing Specialist, with extensive experience in retention, social media, email marketing and blogging. I have worked for some great retail...Read moreI am an Email Marketing and Online Marketing Specialist, with extensive experience in retention, social media, email marketing and blogging. I have worked for some great retail brands from Halfords to Superdry, Namesco, Lyst and Loaf.

I am also a freelance Photographer, having worked in press, commercial and in a high end photography studio.

Work Experience
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Job Title: Direct Marketing Manager
Company: Loaf
Description: Responsible for the development and creation of Email Marketing campaigns and dynamic triggered programs for retention, acquisition and sales, from editing design to HTML build, database segmentation and trigger creation within Adestra.

Managing the Loaf Brochure to House, Prospect and Cold data lists to boost retention and customer acquisition, boost response rate and sales – planning and implementing testing across these data sets based on frequency, locality, content and product focus.
Testing other forms of Direct Mail from Door Drops to Home Movers data, using CAMEO and geo targeting to ensure best response rate.

Job Title: Email Marketing Manager
Company: Lyst
Description: Managing and developing email campaigns, tracking and analysing performance across each of the emails classes to ensure an optimised approach to the relevant KPIs.

Tracking and analysing email performance to identify new opportunities and areas of improvement along with actionable recommendations to maximize email potential.

Responsible for creating a segmentation model of the customer database to create targeted messages. Ensuring that best practice email design is met across all channels by closely working with creative and user research and identifying new opportunities for utilizing email to increase the engagement of the registered user-base

Developing the long term triggered email programs including Welcome Program, Various Re-engagement programs, nurturing and touch points as well as database growth and retention plans. Developing current personalisation to grow retention and revenue through developing a higher customer lifetime value.

Keeping abreast of industry best practice and techniques and developing HTML and CSS skills for responsive email design.

I am also responsible for hosting Webinars and online events as and when required, project managing campaigns for product launches and adding to the Social Media plan.

Job Title: Online Marketing Executive
Company: Namesco Limited
Description: Dealing with all Online Marketing for the Namesco and Register365 brands working with Customer Retention specifically customer experience, email marketing and triggered email project development. Moreover I write all the copy for the blog and newsletters as well as the triggered emails.

I am Social Media champion, responsible for all of the development of the social media strategy and day to day running of the blog and social media sources.

I am also project manager for Hosting and Advertising products and co-ordinate and run all product development in store and through development, design and marketing implementation.
From:01/Jun/2011

Job Title: Email Marketing Manager
Company: SuperGroup Plc (Superdry and Cult clothing)
Description: Responsible for managing all of the email marketing and email copy writing for Superdry and Cult clothing. I also Managed the Social Media for both Brands.

This was a tempory 6 month contract to help build the ecommerce department after which time I was offered perminant employment elsewhere.
From:01/Feb/2011 To:20/Jun/2011

This included use of Photoshop and Fireworks, Dreamweaver, written HTML and working with eCircle and coremetrics (online Email Marketing Software and analytic software).

I developed the dynamic email marketing, as well as triggered emails such as abandon basket / browser and post purchase emails. Database segmentation is key and used heavily in campaigns.

My position was heavily creative and technical.
From:01/Jun/2010 To:01/Feb/2011

Job Title: New Media Marketing Executive
Company: Worcester Warriors
Description: Responsible for All new media developments, podcasts, social networking sites, website alterations, Web shop development, match day support and support for the marketing team.

Main work focus: Further Development, enhancement and updating of the Warriors and Sixways Website, including blogging, podcasting, video and audio streaming, work on the ezine and further online promotion. Along with the development of and attention to external social networking sites.

To aid the Marketing team with marketing and promotional strategies and to be a presence and support on Match days and other events

To raise the exposure of related brands and associated products and enhance the revenue streams created by the work on all of the above.

Unfortunatly due to relegation of the team, I was made redundant from this role.
From:01/Jan/2009 To:01/Jun/2010

Job Title: Press Photographer
Company: Observer Standard Newspapers
Description: My responsibilities within this role were taking photographs that represent a specific story / event, editing those photographs using Photoshop CS3, maintain an orderly archive system and deal with photo orders.
From:01/Apr/2008 To:01/Jan/2009