Travel in Romania

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Executive Summary

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The travel industry records healthy growth in 2017

Growth within the travel industry in 2017 was mainly the result of an excellent economic performance in the country and an improvement in disposable incomes, with consequences for the dynamics of consumption. Double-digit growth in the average income as well as more-intensive activity in terms of early bookings and improved tourism services contributed to the development of travel.

Online travel records robust current value growth in 2017

Major changes in terms of internet usage and the strong penetration of laptops, tablets and smartphones were, among others, the sources of excellent dynamics within online travel sales in 2017. Mobile devices were a major feature of online access. General usage of the internet, and mobile internet in particular, resulted in an increased number of online transactions for purchases of goods and services. Online bookings and payments for planned holidays were mainly the result of busy lifestyles, consumer mobility and convenient usage of online services.

Blue Air consolidates its ranking of second within airlines in 2017

After impressive growth in the number of passengers in 2016, the low cost carrier Blue Air succeeded in advancing to second place within airlines in terms of the number of passengers carried, ahead of the national company Tarom. Steps taken by the company in 2017 consolidated its ranking of second. The opening of 16 new destinations from Romanian airports were added to its 29 new destinations opened in 2016. Constanta Airport as a base for the company was an important part of the player’s strategy in 2017, aiming to offer low prices for holidays by the seaside to tourists in far-off large cities.

Economy develops in 2017, impacting travel

The launches of the applications Uber and GetPony.ro in 2015 proved to be successful and encouraged development in the country. Beyond Bucharest, Uber has become active in Brasov and Cluj-Napoca, while GetPony.ro expanded from Cluj-Napoca to Bucharest with electric cars. The two applications are in line with the demand for mobility and timesaving, and are in tune with the increased usage of smartphones for bookings and payments.

Travel is expected to continue growing over the forecast period

The travel industry is set to continue to record growth over the forecast period, based mainly on an improving infrastructure and greater airline connectivity. The Ministry of Tourism has built a national strategy for tourism and investment in infrastructure, according to a master plan that is a first for Romania. Investment in lodging to upgrade lower-end facilities to mid-range and luxury hotels is expected from players within the tourist industry. The potential of Romanian tourism is high, with promotions and better services expected to increase domestic trips and inbound arrivals.

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