During one of our brainstorming sessions, we wanted to do something to help organizations – especially nonprofits – tell better stories. We decided to launch a training initiative that will cover the rooter and the tooter of story-centered communications.

Of course the idea was easy. But naming it was not.

Oh so many names were thrown in the hat. Tell Your Story (boring) Story Now (not enough oomph). And those were some of the better ones.