el arte de saber estar (+ title)

English translation: staying afloat in the marketplace

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I would like an appropriate translation of this title for a training programme.

Obviously, 'knowing how to be' and similar would not be considered acceptable English. I'm more concerned about conveying the sense, and had considered 'surviving'. Any better ideas (full phrase please!)

I very much like 'staying afloat in the marketplace', it's an appropriate metaphor for marketing, and it's not vulgar or common so appropriate for a seminar, and above all, it's elegant!4 KudoZ points were awarded for this answer