STUDENT PROFILE

The Master of Marketing Full Time is aimed at undergraduate students in their final year career or recent graduates of related fields or other areas, The MSc Marketing course offers students from a wide variety of educational and cultural backgrounds to increase their knowledge in Marketing that will help to turn themselves into a powerful leaders.

GRADUATE PROFILE

The Master in Marketing at the University of Chile aims to:

Provide a critical view of the theory and practice of modern marketing.
So the student must:
1.1. Understand the strategic elements of marketing management.
1.2. Understand the tactical elements of marketing management.

Develop analytical skills of consumers and markets, using specialized tools and marketing concepts.
So the student must:
2.1. Understand and apply specialized methods and tools of marketing.
2.2. Analyze and understand the characteristics of consumers and markets through the use of specialized tools and methods.

Improving student’s skills and competencies needed to produce outstanding educational results to develop marketing strategy, value proposition and solutions positioning on organizations.
So the student must:
3.1. Identify problems, risks or challenges in marketing management.
3.2. Generate proposals for action and the diagnostic.
3.3. Being able to communicate their ideas and proposals in a professional way.

CONTACT

Graduate School of Economics and BusinessSchool of Economics and Business
Universidad de ChileAdmissions Departament
Address: Diagonal Paraguay 205, Corporative Building (Z), first floor.
Opening Hours: Monday to Thursday from 9 am to 7 pm. Friday from 9 am to 6 pm. Continued schedule.
Phone: (+56-2) 2 978 3730
E-mail: contacto@fen.postgradouchile.cl

COURSE DESCRIPTION

Consumer Behavior:Understanding, how individuals process information and make decisions is not only essential for the design of successful business strategies, but also in many areas of management. However, to achieve a proper understanding of these phenomena, it is necessary a multidisciplinary approach that captures the richness and complexity of human behavior. Therefore, this course examines behavioral models based on economic and psychological theories and their applicability to marketing management.

BMI:Companies are faced with extremely costly communicational investments, this forces them to know in detail the elements that can contribute to make correct choices by gathering information, with the idea of reduce de uncertainty around alternative resolutions in this area. This course allow students to recognize the effective tools to make the best decisions about communication strategies elements.

Services marketing:This course introduce the concepts around market orientation in service companies. The students will be able to understand and apply management tools of marketing service based in customer satisfaction.

Multivariate methods, Market intelligence:The course provides a comprehensive overview of the process of market research and the development of a market intelligence system designed to support strategic marketing decisions. The main objectives of the course are to develop in students understanding of the strategic role of information and market intelligence, also the methods and techniques to analyze market information (environment, consumers, competition), through lecture and exercises applied with the SPSS (statistical analysis software).

Brand Management:The course gives the concepts necessary for understanding the process of creating and managing brands, one of the most important assets in contemporary companies. You will develop a strategic perspective and broaden your existing understanding of the elements of the marketing mix that allow to build value brands. You will also learn the tools that allow evaluate the development of brands.

Sales Management:The course covers the main marketing topics around sales management. It provides you with a sufficient foundation in market orientation and customer value. The knowledge and skills you acquire on this programme will enable you to create and evaluate detailed sales strategies, around select, direct, supervise, motivate and successfully manage the sales force.

The total duration of the program is estimated and may vary depending on holidays, calendars, decree changes, and the extent of the thesis or equivalent training activity.

BACKGROUND OF APPLICATION

Original title certificate or university degree and certified photocopy. Foreign applicants must legalize title in the Chilean Consulate in your country of residence and in the Ministry of Foreign Affairs in Santiago, once based in Chile.

Original transcript. Foreign applicants must also submit a certified copy.

Ranking position of the university of origin.

Applicants for approval of courses must submit detailed curriculum of undergraduate courses submitted for approval (academic curriculum). Each case will be evaluated by the Academic Committee of the program.

Photocopy ID or passport in the case of foreign applicants, on both sides.

Curriculum vitae.

Two letters of recommendation. They are made through an electronic format, so contact details of two work or academic references (name, position or activity, company, address, telephone, e-mail) are requested, who provide the information via the web.

Foreign applicants must submit mandatory health insurance.

Application fee: $ 50,000 or US $ 100, non-refundable amount. Checks or promissory note must be made payable to University of Chile. (FEN regular UCHILE Students should not pay the application fee).

NOTE: The processing of student resident visa for foreigners may be requested from the country of residence after receiving the letter of acceptance into the program. More information about the process here.

SCHOLARSHIPS

Internal Scholarship: It is based on academic criteria and evaluation of socioeconomic status. This benefit must be paid through hours of work at the Faculty of Economics and Business, as research assistants, teaching undergraduate / postgraduate or management support. To apply for this benefit must be attached scholarship application by the application program (download form here), with at least one month before the official close of nominations the program. The result of this benefit applications to communicate in January (classes start March) or July (classes start July) each year.