Your choice of words and the manner by which you use them elicit a unique reaction among your audiences, as a color palette and painting style would.

What I’m trying to say is that your landing page copy matters. Examine a piece of successful marketing copy, and you will realize that one word or two makes all the difference.

Words that transform a copy from “blah” to “brilliant” are called marketing power words.

For any person who seeks to drive an audience further down his sales funnel, business power words on a landing page offer these benefits:

Build trust and credibility. Words like proven, research, and results give people a reason to believe your offer.

Inspire action. You probably know that Tony Robbins is the most in-demand life coach. People act on his advice. He uses words like change, opportunity, and responsibility.

Make them feel important. It can take a simple word such as surprise, secret, or special, to make your audience feel valued.

Where to Include Marketing Power Words and Phrases

If you’re having trouble figuring out where to add those powerful words that sell, check the key components of your landing page (below). Incorporate your marketing power words in these page elements.

Main headline

In a few seconds, a visitor is going to have a first impression about your landing page based on your headline. You can experiment with various headline formulas or use headline generator tools, but don’t forget to include words that sell.

Supporting headline

The supporting headline or subheadline comes after the headline. Its role is to explain the main headline to convince visitors to read further or take action.

Video

An explainer video should include marketing words. Either you add the power words in the script or the subtitle (visitors can read even when the video is on silent).

Testimonials or numbers about your user base, followers, or subscribers help you build trust. Use testimonials and stats containing phrases with marketing power words and see your conversions soar.

Short copy above the sign-up form

Right above your form, write a sentence or two that would remind visitors of the reason they should sign-up.

Call-to-action button

Optimizing your CTA button copy has never been easier with attention-grabbing words. Here’s a useful tip: write in the active voice as this convinces the visitor to sign-up and act on your offer.

101 Power Words for Marketing [Ultimate List]

Marketing Power Words That Trigger Emotions

Delightful

Anger

Blissful

Agony

Helpless

Unscrupulous

Uncomfortable

Dreadful

Ecstatic

Serene

Euphoric

Outrage

Fury

Peaceful

Radiant

Hurt

Ambitious

Laughing

Terrifying

Mesmerizing

Heavenly

People buy something because of the way it makes them feel. Words can be used to tap into your prospects’ emotions to build a personal connection. AWeber’s landing page subheadline adds the word “ambitious” to spark motivation and hunger for success:

Marketing Power Words for Contests/Giveaways

Bonus

Earn

Prize

Reward

Submit

Join

Win

Winner

Free

Freebie

Gift

Giveaway

Earn extra points

Enter here

If you want to go viral and collect thousands of email subscribers in a few days, run a contest/giveaway. You need a landing page to display your prize, and that landing page has to spark excitement.

Dropbox rewards their current users with bonus space by referring friends to join Dropbox. Note their use of marketing power words “free” and “bonus.”

Marketing Power Words That Imply Exclusivity

Secret

Elite

Exclusive

Exclusive access

Limited

Limited edition

Only

Membership

Insider

Sneak peek

First to try

Reveal

Invitation

Absolute

Premium

Rare

Special

Premiere

Select

Undivided

Chosen

Classy

Prestige

VIP

When something is exclusive, only a selected few can access it. And it’s human to want what he doesn’t yet have. Use the principle of exclusivity to get your visitors to join your club or buy your offer.

Marketing Power Words That Create Buyer Urgency

Today

Limited time

Clearance

Deadline

Final

Running out

Now

Offer expires

Don’t miss out

Hurry

Now or never

Act now

Last chance

Don’t delay

Countdown

Once in a lifetime

Last minute

Straightaway

Adding a sense of urgency with the use of words like “last minute” (like the example below) tells your audience that your offer is about to end. In effect, they’re motivated to act right away. The reason why an urgency strategy works is that it reduces the time people get to make a buying decision.

Tried and True Marketing Power Words in the English Language

You

Free

Because

Instantly

New

In the sample landing page below from Active Adventures, note the use of the persuasive words “you” and “free.” “You” helps you speak directly to your reader. Everybody loves the word “free” because they know they’re in for some surprise.

Marketing Power Words That Make Prospects Feel Safe

Proven

Certified

Backed

Protected

Guaranteed

Quality

Privacy

No risk

Safe

Risk-free

Tested

Safeguard/s

Evidence-based

Results

Results-driven

Anonymous

Authentic

Security

Freshbooks, an accounting software, builds trust on their landing page by using words like “secure” and “safeguards.” Building trust is crucial if you are to collect your prospect’s personal information and make them buy your product.

Marketing Power Words That Encourage Community/Belongingness

Join

Support

Become part of

Group

Together

Connect

Team

Circle

Sam Ovens of Consulting.com makes his prospects feel that they have an exclusive place to interact with like-minded individuals. Belongingness is a basic human need for being in a group allows us to express ourselves and gain acceptance.

Final Thoughts

Using power words for marketing your landing pages will help drive visitor action – whether that’s a purchase, joining your group, downloading your offer, and so much more.

Words are just one of the ingredients to a landing page that works. If you want a better way to boost landing page conversions (especially in a short amount of time), start a viral marketing campaign.

UpViral is a system that sets up a viral marketing campaign successfully from start to finish.

With it, you can do various things – create a landing page, add rewards that visitors can unlock after performing an action, follow up leads with emails, track campaign results, and more. Learn more about UpViral today.