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China not snacking on potato chips, but US and France are

China’s potato chip consumption is low with consumers choosing biscuits, candy and chocolate instead, but the US and France top the global consumption charts, new research shows.

Research compiled by Kantar Media and TGI shows that in both the US and France, 86% of consumers eat potato chips. This is closely followed by 84% in Great Britain.

In China however, findings indicate that consumption levels are low at 28%.

Data from over the last year suggests that Chinese consumers snack on other goods rather than crisps, such as biscuits (66%), candy (64%) and chocolate (44%).

Kantar Media and TGI join forces to suggest that the lack of popularity in China could be due to the dominance of Western-owned brands like Kettle, Pringles and Lay’s/Walkers. This might also explain the “huge appeal” in Western markets, the firm’s said.

“Attitudes towards diet and health can also vary between different markets,” they said.

Findings showed that 46% of Chinese consumers ‘always think of the calories’ in food, compared to 27% in the US.

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