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GOLDDIGGA STEP IT UP WITH ONLINE INITIATIVES

— March 14, 2008

Brit teen brand Golddigga (golddigga.co.uk) has announced its biggest ever
consumer campaign through a major integrated online programme throughout 2008.

The company’s first venture is with UK’s largest social networking site Bebo, the popular women’s web-destination with over 2 million young female users. Golddigga will have it’s own Bebo page that will feature a weekly graphic
novel and lots of other original interactive initiatives.

The brand will also be the only fashion brand to sponsor and appear in a
brand new internet soap called Sofia’s Diary, a camcorder-filmed, 65 episode show which follows the trials and tribulations of Sofia and her friends – clad, for the majority of the time, in items from the Golddigga collections.

Following on from this, Golddigga are running a number of consumer promotions and activities on the site including the ‘Win an Internship’ competition. This will see the successful applicant visiting all the European fashion capitals and attending fashion events in the pursuit of the latest trends for the new collections.

Finally, a promotion car packed with free giveaways and promotional items will attend various young age concerts and festivals over the next 12 months. Girls on board will hand out merchandise and encourage people to take videophone clips to upload to their Bebo pages.