Salespeople hold 5 universal beliefs which we call 'Destination Beliefs'. Whilst they are necessary components of a salesperson’s belief system, how these beliefs are interpreted and synthesized internally is what separates the best from the rest. A spectrum of attitudes exist for each destination belief. We call them 'Journey Motivations' because they define the path taken towards each destination. There are ten motivations in total, a pair for each Destination Belief and it is the precise balance of these motivations which defines sales performance. Why? Because it is not ‘what’ you do but ‘why’ you do it. Top sellers demonstrate the exact same motivation balance as each other, which means as you believe, you will behave.

How ‘cracking the code’ of a secret belief system is boosting sales

An interview with Erica Feidner from Steinway & Sons

Buy the book on Amazon

An evening with the Iconic Salespeople

Experience our learning offering

Coming soon

Complete our psychometric tool

Here, finally, is a causal chain, a formula for success – The Salesperson’s Secret Code. The implications for the sales industry are huge. It means everyone can become a top-performing salesperson by doing three things:

Discovering what the Secret Code is by reading our book

Calculating the gap between your current motivation balance and the optimum balance by completing our psychometric tool

Using the insights provided by our psychometric tool to understand what adjustments should made to create and sustain high-performance

Buy the book on Amazon

Request a Keynote Address

“Sales is now an integral part of every role, making this an essential read for all business professionals. The authors of The Salesperson’s Secret Code combine hard data with intelligent insight to show, with verve and skill, how the world’s best salespeople continue to thrive in uncertain times and how others can learn from their success."

Daniel Pink, author of Drive and To Sell is Human

“This is a practical manual for anyone who wants to be better at selling. It is full of useful tips and wise advice from experts who really understand their craft. If you want to close more deals, then this is the book to help you win.”

Luke Johnson, Chairman of Risk Capital Partners, former Chairman of Channel 4 Television, and The Sunday Times columnist