LeEco partners Snapdeal, Amazon to boost online sales

Currently, LeEco sells its handsets through e-commerce major Flipkart and its own portal, LeMallPTI | September 27, 2016, 10:18 IST

Image credit: ThinkstockLeEco has partnered Snapdeal and Amazon to sell its products on the two e-commerce platforms from October, a move that will help the Chinese tech major further strengthen its online sales in India.

Currently, LeEco sells its handsets through e-commerce major Flipkart and its own portal, LeMall.

"We will start with selling our LeEco Max 2 on Snapdeal and Amazon as part of their festival sale. This will give us access to a wider market," LeEco COO Smart Electronics Business Atul Jain told.

As part of the festive sale, LeEco Max 2 will be available at Rs 17,999, instead of the earlier selling price of Rs 22,999 across Flipkart, LeMall, Amazon.in and Snapdeal, he added.

"Depending on the response, we will extend other products to the other platforms," he said adding that the company has already sold over one million handsets within a few months of its entry into the Indian market.

LeEco's rivals Xiaomi and Motorola also had entered the Indian market in partnership with Flipkart. Later, these brands too ended the exclusivity and launched their range of devices across other e-commerce portals.

LeEco is also bullish on offline retail. "We are already present in 3,000-plus stores and by end of October, this number will double. We will have a healthy mix of online and offline sales going ahead," Jain said.

Talking about the festive season, Jain said he expects the company's business to be "double" than the usual numbers.

The company has also extended its content partnership and partnered with Hungama, which will provide users of LeEco smartphones free access to a library of 3.5 million songs for a year.