Very important points about women's relative reluctance to invest their hard-earned cash and why to do about changing attitudes:
http://www.learnvest.com/2013/10/the-sit-it-out-syndrome-why-women-are-afraid-to-invest-their-hard-earned-cash/?utm_source=email&utm_medium=internal&utm_campaign=Monday%20One%20Daily%202013-10-14