Online Marketing for Restoration Companies

In Search of Better Advertising

Our client offers extensive disaster restoration services—including water, fire, hurricane, wind, storm, and other damage repair services—throughout the Gulf Coast region. The company relied primarily on phone books as their main form of advertising their services, but wanted to start attracting more business from the Internet.

Houston, We Have No Content

To increase Web leads, the company invested in a website redesign. Although our client was pleased with the new design, they realized they needed content on their site in order to rank in the search engines.

“We had a great new website design, but no content,” said the company’s finance director. “Whenever I would search for restoration companies in our service area, I would find companies in Houston, 150 miles away. I realized we needed to get into SEO to attract the whole Internet and compete with guys from Houston in the organic search results.”

Finding a Top SEO Company

Our client found Blue Corona through a “top SEO companies” Google search and signed on for online marketing services—including search engine optimization (SEO), content marketing, pay per click (PPC), and website and call tracking—in August 2012.

Early Wins from Hurricane Isaac

Within only a month of signing on with Blue Corona, the company experienced a larger than 10,000% return on investment after booking two large commercial jobs in September 2012 from their Hurricane Isaac PPC campaign. They were able to attribute the leads to the PPC campaign through Blue Corona’s call tracking service.

“The call tracking service is phenomenal,” the finance director said. “Being a financial guy, it tells me where to devote my time and my money.”

First Class Account Management

Although extremely satisfied with its huge ROI, our client found the most valuable aspect of its partnership with Blue Corona to be the account management team and their high level of service.

“You can find an SEO company anywhere. With Blue Corona, you get an account rep that’s there for you,” the finance director said. “I know there’s somebody looking out for our website and helping us grow.”

Building an Online Presence through Content Marketing

Our client knew they needed content in order to compete with large restoration companies in Houston, so they enlisted the help of Blue Corona’s content marketing team. With their new site full of optimized content, the company saw a 280% increase in non-branded organic traffic from August 2012 through May 2013.

“It’s not hard to find our company online now,” the finance director said. “We used to be a catastrophe only company. Since working with Blue Corona, we’ve grown our local presence, picked up a lot more work, and become profitable all year.”

Qualified Leads

It’s been almost a year since the company signed on with Blue Corona, and the company has experienced a significant increase in form submissions, calls, and overall leads from the Web. From August 2012 through June 2013, the client’s website saw a 45% increase in conversion rate, resulting in a 64% increase in total phone calls and an overall 189% increase in leads.

“I used to get a couple form submissions a year—and it was all spam,” the finance director said. “Now, we’re getting leads—and they’re qualified!”

The information on this website is for informational purposes only; it is deemed accurate but not guaranteed. It does not constitute professional advice. All information is subject to change at any time without notice. Contact us for complete details.