G-6-31. Rio in the City

Agency

DEFA Interaktiv

Creative head

Vadim Igonin

Author of idea

Vadim Igonin

Product

KIA Rio

Description

At the end of last year, we launched the project “Find Rio in the City” from KIA Motors. DEFA Interaktiv essentially transformed an ordinary test-drive of a KIA Rio automobile into an interactive campaign.

This project represents a continuation of KIA’s previous Moscow campaign “Venga in the City”, which has already become popular and has proven to be effective, in large part due to the receipt of a large amount of user-generated video content.
More information about the results of this campaign can be found in our video case