More squeeze on AMD....we'll probably see the ultra will become the new gtx, and the gtx will be the new gts, pricewise

GRAPHZILLA was recently criticised by its own vendors for selling a card with just a little higher performance for the price of two 8800GTS 640MB cards. The price has now been slashed by around 80-90 US dollars wholesale, so the 8800 Ultra is now going to slowly squeeze the 8800GTX out from the 549-599 dollar range and effectively start to push the 8800GTX downwards.

A week before the price drop, EVGA announced a free motherboard promotion with the purchase of their 8800 Ultra. They listed 7 vendors who were participating in the promotion, but only a few of them actually did.
They dropped the price and killed the promotion without notifying the public.

You can still see the promo pic here, but when you click on the link it takes you to their home page. EVGA | Articles

Actually, it is about time they stop price gouging with these ridiculous prices for their video cards. I find it sad that every price change in the industry lately starts a fanboy war over one company crushing another........

Let's all celebrate fair prices. Don't forget, if AMD/ATI did somehow go out of business, there would be no competition for Intel/Nvidia and what do you think will happen to prices? If you don't think they will go back up, you are a fool.