Marketing, advertising & media intelligence

The soon to be relaunched Idealog magazine has ended its galactic search for a new editor, fixing on a local human whose name many of our dear StopPress readers will already know: NBR's Hazel Phillips.

"I'm always thrilled, excited and delighted, but today I'm especially thrilled, excited and delighted to welcome Hazel as the new editor, commencing July 18," says Idealog publisher Vincent Heeringa. "Hazel brings all the qualities we need in an editor: curiosity, doggedness, experience and wit. She's also quite tall and likes snowboarding."

Phillips is well known in media and marketing circles for her writing in the NBR and for producing and fronting TVNZ7's Adshow last year. She recently wrote a biography of David Hartnell, New Zealand's first make-up artist, and is currently completing post-graudate studies with Massey University. But wait, there's more: she was also an acting editor at New Idea.

Heeringa also had some choice words for departing editor Matt 'Cooney Cooney' Cooney, a regular recipient of editor of the year accolades at the Magazine Awards.

"Matt was the founding editor of Idealog and has overseen our growth from a troublesome start-up to a troublesome regular business magazine. His laid back, self-effacing style belies a sharp intelligence and editorial flair that we have been jealous of since, like, forever. We'll miss Matt a great deal and wish him well in his new role."

The cuddly, curmudgeonly Cooney is not moving very far, however. He has been named head of digital development for Tangible Media and sister company &Some, and will oversee the launch of Idealog's daily online news service, which is due to commence June 30.

The relaunch issue of Idealog, issue number 34, will be Cooney's last.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Gold Sponsors

Silver Sponsors

Why we like it: In a slightly dystopic and animalistic car spot, Mitsubishi has promoted its new Triton Huntaway II. The video sees the utetravelling over rugged Wellington terrain and highlights the vehicles multiple features. The campaign is based on exclusivity as Mitsubishi’s new ute has just 20 up for grabs. To provide further hype to its audience, the ad finishes with the line, “if you don’t catch it now, you won’t see it for dust”.

Who’s it for:2degrees by DDB

Why we like it:2degrees continue to expose the unusual nature of everyday gestures in its latest spot that lingers over three couples shaking hands. In a world of sloppy, or overly stiff hand-shakes, it is good to see the act of peace and trade be scrutinised. Described as ‘pumping someone up and down as if they are low on air’ the spot films handshakes in slow motion and scrutinises the instinctive way in which we communicate. The spot is a part of 2degrees ‘Second Nature’ campaign, which releases multiple ads and gives focus to the contribution of 2degrees in helping Kiwi businesses up and down the country.

Who’s it for: TVNZ by TVNZ’s Blacksand

Why we like it: Last week, Deadpool hijacked TVNZ’s brand assets, gate crashed multiple TVNZ channel idents and appeared in a Broadcasting Standards spot for TVNZ. The character, played by famous American actor Ryan Reynolds, saw a one-off opportunity for TVNZ, who utilised the sarcastic superhero across multiple platforms and programmes. The ads coincided with the release of Deadpool 2, which is currently on screen in cinemas.