Who We Are

New Mexico’s Leading PR Firm

The Garrity Group is an integrated public relations firm that helps small companies to be heard and large organizations to be understood. Established in 1997 and based in Albuquerque, our team provides media relations, issue management, crisis communications, digital media training, marketing and event awareness.

Through innovative and creative strategies, our team creates measurable results for clients. In the past year, we’ve helped our clients achieve remarkable successes on the initiatives that matter most to them. We increased volunteer participation rates at Comcast’s annual Comcast Cares Day in New Mexico by more than 35 percent, while generating dozens of unique media stories across the state. For New Mexico’s largest tourism event, our team secured 560 unique online news stories, appearances on NBC, National Geographic Traveler, CBS news, and The Travel Channel, nearly 1 million Twitter impressions and a 22.7 percent increase in Facebook impressions for the Albuquerque International Balloon Fiesta.

Our Approach

Our approach to a successful client partnership starts with research. This includes understanding your goals and identifying the foundation for a successful project. After a thorough collection of all relevant background information and data, we identify goals, measurable objectives, strategies and tactics as part of our planning phase. Through the execution of the plan, our team works on your behalf to secure the agreed-upon objectives. Our approach to client relations always includes evaluation, where a report card of successes is presented that ties measurable results to business goals.

Research is a foundational element of our approach. It provides the lay of the land, measures existing perceptions, identifies target audiences and guides our work product.

Planning is essential to any public relations approach. It identifies the goals, measureable objectives, strategies and tactics. More importantly, it provides the playbook of how we will exceed expectations.

Execution is where the research and planning come together. This brings the plan to life in a cacophony of activity. Execution takes many different forms: working with reporters, coordinating story angles and pitches, talking directly to target audiences, leveraging client messaging and building relationships through social networking.

Evaluation is the report card based on client successes. Our success measures are developed during the research and planning phase with the client. The evaluation factors are almost always tied to business goals.