We build touchpoint marketing funnelsYou need to build interactions with your leads. You know this—it’s basic marketing. We call these interactions touchpoints. Enough touches, and the prospect is convinced and buys.

About Urbity

Who we are

Touchpoint marketing since 2009

First, let’s take a look at why traditional content marketing doesn’t work. Ever wondered if those blog posts or Facebook updates accomplish anything? You’ve got good reason to doubt—without any strategy, you’re just throwing out content and hoping a hot lead runs into it. This isn’t effective. You might grab a few sales, but you’re trapped in a treadmill of writing new content over, and over, and over. These types of campaigns are the kind run from home—not the work of marketing professionals.

No—you need a marketing system that qualifies leads into cold, warm and hot, and adjusts accordingly. You need a system that serves these leads the appropriate content for their interest and willingness to buy. And you need this system to scale with your business and remain effective for years.

It’s a tough ask, but Urbity’s touchpoint marketing funnels meet these criteria. We use our years of experience to produce content that guides leads into marketing funnels. Best of all, touchpoint funnels are automated, so you don’t have to babysit.

Touchpoint funnels let you

Sell to prospects without your direct involvement, freeing your time to build your business

Scale your marketing with your ongoing business growth

Keep marketing content relevant for years

Engage all types of leads—hot, warm and cold

what is touchpoint marketing?

In just a couple of weeks we're publishing a quality eBook explaining touchpoint marketing in detail.

Website Design or Redesign

Most of our clients start small and we build it up each month with the profits earned from the marketing improvements. For clients who already have effective websites we can also give them a slight facelift, keeping what works while improving what doesn’t.

Funnel Strategy Sprint

To make a touchpoint funnel you need the marketing strategy—marketing strategy that actually works. We meet with you for half a day and really nail down the identity of your target market and where they hang out. From this profiling we define the important touchpoints for each target client.

Build Touchpoint Funnel

Once we have the outline from our Strategy Sprint we’ll start building the individual touchpoints. We’ll start with 2-3 funnels that consist of the most appropriate content for the strategy, which could include blog posts, online ads, eBooks, and so on. Every piece of content has a purpose, and none done just to hit a numerical quota.

Fill the Funnel

Now we work to get leads into the funnels using online ads, social media and email campaigns. Because we already start out targeted, no marketing is wasted—we expect a positive ROI from every dollar spent. We want to build you an audience, a targeted email list, and start getting you new clients.

Mad Dog Foam Bridges

The Stephens - Brotsky Group

Primary Residential

The biggest problem for a mortgage lender is standing out from the crowd—how do you convince a skeptical lead that you’re not a money-grabbing banker?

For Derek, one of Primary Residential’s top lenders, we focused on a lead-nurturing touchpoint funnel that changes the dynamic of lender-client marketing. Instead of only moving on prospects at the point they’re ready to sign a loan application (this is how almost every other lender does it), Derek’s touchpoints give them high-value information from the very start of their house search.

The website we designed and built works great on both mobile and desktops, making it well-suited to the search habits of his clients. High quality content assets are then put in place to start collecting email addresses and nurture those leads until they’re ready to sign a loan application.

DATE

October 2014

CLIENT

Logispics

Logispics is a startup with a unique new idea for the transportation industry. As with TYEPRO, Urbity is entrusted with demand creation and demonstrating the benefits of this new product. This has required consulting closely with the founders and making sure the marketing stays true to the very precise requirements of logistics managers.

To accomplish this, we have started with a website designed from the ground up to be the foundation of a complete touchpoint funnel. Urbity produced all the web content, resources and video (special thanks to Bookbag Video) for the first initial funnel.

In addition to this marketing work, Urbity is making the unique mobile and web app prototypes that are at the center of the Logispics product. As the business grows and takes off, Urbity will continue to provide touchpoint content and keep the website technology updated.

DATE

June 2015 - Present

CLIENT

Hancock Seed

The sales of Hancock Seed were lagging behind what the company thought was ideal, so they came to us for an advertising campaign that would work online.

We started by looking at what issues were holding them back. We found three major problems: 1) Targeted advertising was weak, 2) Tracking was lacking, so they didn’t know what was working and 3) Shopping cart abandonment was hurting their online sales

We fixed all three problems, first getting much better results from online advertising by optimizing the accounts they already had. We implemented tracking with monthly analysis to continually optimize the advertising. We implemented shopping cart abandonment software to remind customers of their purchases. We also optimized the checkout process for conversions which in itself increased sales conversions by 45%.

Hancock Seed’s online sales are now strongly profitable, and we’ve even simplified the backend of their website by updating inventory and deals, allowing them to focus on the day-to-day business.

DATE

December, 2012 - Present

CLIENT

TYEPRO

TYEPRO was a very different brief for us—they were a completely new product! Not just a new business, but the product they invented literally had no parallels on the market.

This was both a curse and a blessing. While easy to differentiate in the market, we also had to overcome skepticism from customers that it actually worked, and was not just some mad inventor with grandiose claims. Our job was demand creation and establishing credibility, not just demand generation or simple advertising.

When we took over the TYEPRO account, their sales were only 50—in total. In the months that followed, we lifted sales to over 20,000+ units. Based on this achievement, Urbity has been entrusted with all of TYEPRO’s online advertising and promotion.

DATE

June 2014 - Present

CLIENT

Workplace Local

Workplace Local is a startup offering a new way of restaurant marketing. Wanting to validate their idea in the market, they needed a small website that communicated their new concept to leads clearly and effectively.

Urbity built them this website, and also built the core technology that will allow their customers to create their own marketing campaigns. Urbity has been entrusted with building all the apps and other online technology Workplace Local needs to provide its services.

In addition, we’re also doing all their online marketing, and have created for them a multi-touchpoint funnel. Workplace Local wasn’t looking for an amateur home effort. They wanted something to scale with their goals, which was why a multi-touchpoint funnel made sense. .

DATE

June 2015 - Present

CLIENT

Mad Dog Foam Bridges

Mad Dog Foam Bridges is a startup providing pipeline repair products and services to farmers and industry. As a startup, they needed an effective web presence quickly, within budget, but not one that compromised on quality.

Urbity built them a one-page website that had all the foundations for their future growth as a company. While small, the website had all the quality hallmarks of our larger sites. Mad Dog provides a solid product, so when they grow, we’ll be able to easily slot new content into the touchpoint funnels.

DATE

Aril 2015 - Present

CLIENT

The Stephens - Brotsky Group

With Brandon & Adam, another of Primary Residential’s top lenders, we were tasked with a very specific requirement—make him a touchpoint funnel that attracted realtor partnerships. That’s quite the niche market!

We did this by first making him a high-quality website that would work with the touchpoint funnels. Then, we created a series of unique content that resonates with realtors, made up of blog posts and white papers, based on Brandon’s guidance. We deliver all content several weeks before it is due to be published, given Brandon a chance to review and make suggestions if needed.

Once realtors are in the marketing funnel they also get weekly emails, allowing them to get to know Brandon and his team more. To round off all this content, we use Facebook ads that produce many high quality leads.