Niching Case Study: Selene Seltzer

Tad’s Rating:

6/10

Contest Rating:

8.5/10

Average Rating:

7.25/10

Tad’s Comments:

6. Selene, Right now this is a 6/10 for me. The first piece of fuzziness for me is the term “health crisis”. This could mean so many things from a fatal diagnosis to a really bad cold. So, more clarity there would be helpful. The result you’re offering – to help them “reconnect with their innate wholeness & find less stress, more joy & greater well-being” are wonderful and a bit vague, but, even more so, I’m not sure they’re what people are craving in the midst of a health crisis, if it’s serious. If it’s potentially life threatening then they’re not stressed (and thus wanting less stress). They are terrified. And it doesn’t suggest that you actually directly help them with their health crisis – so it has me wonder why they’d want these things in the midst of a crisis. I understand that you think these things are what they need but I’m not sure they’ll be craving it. If you added ‘while they address their physical symptoms’ it might help clarify the piece on which you focus/your niche.

Niching Contest Participant Comments:

8/10: I think it’s very clear who you help and what the outcome is. The thing I question is what it means to “reconnect with their innate wholeness”. Is that how people facing a health crisis describe what they want to do? My guess is that there is that there can be a great deal of fear, anxiety, and worry involved with a health crisis and that having a way to deal with that fear might be important to your ideal client.

9/10: I think your offering is very clear. As I see it, people who feel they are in a health crisis will self-select, as health crisis means different things to different people. If they feel they are in a health crisis, then they are. Teaching metaphysics myself, I completely get what you help them reconnect with, so my only comment is that this might appeal more to folks already doing spiritual work, which is fine if that’s who you want to attract.

7/10:I think the wording “people facing uncertainty of a health crisis” leaves me wondering if you help the sick people, or the people caring for and living with the sick people.

9/10: You made full use of your 140 characters, though I think you could do away with the slight awkwardness in “uncertainty of a health crisis” by cutting “uncertainty of.” Is there a health crisis that contains certainty?

10/10: I love the word “innate” here. I like how you began with the negative (health crisis, stress) and ended on two positives. The picture is fantastic, our innate nature emerging.

7/10: I like your idea very much. I’m a bit unsure of what you mean by “greater well-being.” Did you mean emotional well-being?

7/10:I had to read a few times before it became clear.

10/10: I do similar work and struggle to articulate it. I can sense what you do and because the picture is so wonderful, I’d be drawn to your work. Thanks for what you do in this world!