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Insights

Being generic is not an option. And just doing things differently because it has worked in another sector won’t necessarily be enough. Customer engagement increases when you become more accurately personalised, and more relevant to a customer’s behaviour, above everything else.

We all lead busy lives and our holiday time is precious to us. We just want things to go as smoothly as possible. How are brands addressing consumer needs to help travellers prepare for and make the most of their trip?

Marketers are increasingly tapping into automated methods, such as facial coding, in an bid to measure emotional reaction to content. Katie McQuater speaks to some of the people at the forefront of this technological charge to find out more.

The world's oldest tennis tournament has embraced digital and social this year, fulfilling some of the 10 consumer trends for 2015 . How are brands helping bring people closer to the action away from court?

Research we commissioned at the beginning of 2015 revealed that UK product launches are failing to deliver on the consumer excitement around them. 74% of people feel excited about new product launches, but only 28% could name a product launch they remembered. The question is, why?

The 2015 B2B Marketing Summit was both the biggest ever, and oversubscribed. Clearly, B2B marketing as a discipline in its own right is a hot topic right now, writes Pete James, Bray Leino's B2B Creative Head.

It's never enough for a brand to simply talk about its values. Consumers want to see what they're buying into and need brands to prove their worth to them. In this week's issue we look at how some brands are gaining their customers' trust.

In our blog post from March this year , our Seb talked about the importance of satisfying customer needs in order to create Remarkable Customer Experiences – something that is at the core of everything we do here at Table19.

A brand's committment to making a difference doesn't have to happen on a large scale. Some are proving their worth by coming up with smaller, and sometimes highly creative, solutions that tackle big picture issues.