Daniel L. McFadden's father had only a fourth-grade education but worked as a bookkeeper for a bank, and his mother was an architect. He was raised on a farm with no electricity or running water, was active in 4-H Club, and was expelled from high school for political activism. Still, he scored well enough on entrance exams to earn his PhD at the University of Minnesota. For developing new theories to analyze the most individual of economic choices -- people's choices or where to live, work, shop, etc. -- McFadden and James J. Heckman were awarded the Nobel Prize in Economics in 2000, and shared a cash honorarium of about $1.3-million. McFadden donated his half to charity. He currently teaches at the University of California at Berkeley, and lives on a farm about an hour north of the school.