From the viewpoint of the Democratic National Convention in Philadelphia, Mark Penn joined The Atlantic’s Washington Editor at Large, Steve Clemons for an in depth conversation on the state of the race and the many issues facing the country.

Mark Penn, former senior adviser to President Bill Clinton, discusses public opinion polling and its role in presidential decision making with senior officials from the Clinton and George W. Bush White Houses.

About Microtrends

"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both." -- The New York Times

"Riveting ... imaginative ... Penn is as much a business consultant as he is a political junkie―a symbiosis that helps explain why so much of his book is so original."
--Financial Times