I always encourage my team to read industry blogs and books to continue growing as a digital marketer. If you have a long 1000 word page, 100 or so words of repeated information isn’t a big deal. Are they using SSL? Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. It’s oneof the great things about the field.

Having fun with quality

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. When you have submitted yourwebsite to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. When you regularly audit the performance of your website, it’s possible to keep track of noticeable changes on your pages. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains.

Define your goals with regards to link building

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking. SEO in York is here. To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.

How to survive your first encounter with hits

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Some of the tools I like using are Market Muse, Ahrefs and Semrush. Typically your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and how your surrounding environment can impact the outcome of your campaign.

Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. SEOis all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term.

Make sure contact forms and contact information are current

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. Googleandother search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. The sites that Googlewill rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. Rather, it is recommended to use the anchor texts for controlling Link Juice and to make it easier for search engines to assign topics within a website. If you’ve written your content so that Google can understand it, you’re already doing a great job.