To celebrate their new collection of vividly coloured chairs, the Italian manufacturer Pedrali has created this behind-the-scenes video capturing the proceedings from the promotional photo shoot during which no less than 88 chairs in a rainbow of hues were carefully arranged and, ultimately, photographed in a meticulously-calculated, multicoloured motif. The photographed models included Alessandro Busana’s ‘Laja’, Jorge Pensi’s ‘Ara’ and the stacking ‘Blitz’ by the Italian designers Marco Pocci and Claudio Dondoli. Watch the inspiring time-lapse video below.

About ‘Ara’ chair by Jorge Pensi:

Polypropylene moulded armchair reinforced with fibreglass, stackable and suitable for both indoors and outdoors. The upper part of back structure forms a big handle for an easy lifting and moving, giving it a distinct character.Thanks to the tapered shape of the legs, Ara is light and elegant, although resistant and non-deformable.

'Ara' by Jorge Pensi for Pedrali

'Ara' by Jorge Pensi for Pedrali

More details about ‘Laja’ by Alessandro Busana:

Laja is an elegant and compact armchair with a steel frame and die-casted aluminium legs. The comfortable seat is made of crossed elastic belts, covered by polyurethane foam. The back is slightly elastic and comfortable. The upholstery could be entirely with fabric or leather (or eco leather) for the outside and fabric for the inside shell.The wide range of colours allows monochromatic upholsteries or bichromatic combinations, inside/outside. The legs can be powder coated to match the upholstery or they can be polished.

'Laja' by Alessandro Busana for Pedrali

'Laja' by Alessandro Busana for Pedrali

More information about ‘Blitz’ by Marco Pocci and Claudio Dondoli:

Polycarbonate chair with a strong personality in various colours and even transparent. The seat has a slight rough finish and can have a recessed padding, covered with various fabrics. It is stackable. On request available in a fire retardant version (Class 1).Its reassuring shape and the essential structure make Blitz easy to fit into any environment, where it will not go unnoticed.

'Blitz' by Marco Pocci and Claudio Dondoli for Pedrali

Mulitple colour versions of 'Blitz' by Marco Pocci and Claudio Dondoli for Pedrali