SAN FRANCISCO, CA and BOSTON, MA--(Marketwired - Nov 3, 2014) - Trillium Software, A Harte Hanks Company (NYSE: HHS) and leading global provider of data quality solutions, and InsideView, a pioneer in market intelligence, announced a new technology alliance resulting in a global data cleansing and enrichment solution aimed at eliminating the primary causes of unreliable CRM data -- duplicate records, incomplete lead data, and inaccurate and stale information.

"Our partnership with InsideView is great news for Microsoft Dynamics CRM users. Our combined solution will help them drive greater productivity from their Microsoft Dynamics CRM systems. Trillium provides a simple plug-in for Dynamics CRM that standardizes lead, account and contact data and eliminates duplicate records and their inherent problems such as wasted costs, time-consuming data management and business decisions based on inaccurate data," explains Len Dubois, chief marketing officer at Trillium Software. "InsideView adds automatic lead enrichment and we both offer solutions to regularly maintain data hygiene. The result is CRM data that is both reliable and actionable."

Trillium's plug-in identifies and helps remove duplicate records from Microsoft Dynamics CRM systems and prevents new duplicates from entering the system. InsideView then enriches incomplete leads as they enter the CRM system. With as little as a name and email address, InsideView fills in up to 42 fields of additional information, turning a worthless lead into an actionable opportunity.

InsideView delivers its data enrichment in one of two ways, depending on the user's CRM application. Microsoft Dynamics CRM online users can take advantage of InsideView for Marketing™ Lead Enrich, while on-premise users tap into InsideView's Open Platform through APIs and the new Scribe InsideView Connector. Trillium also provides global data support for more than 240 countries, as well as both batch and real-time data cleansing, on-premise or online, leveraging Microsoft's Azure Cloud.

"Today's CRM users realize that CRM systems are only as good as the quality of the data that resides in them," advises Heidi Tucker, vice president of Global Alliances at InsideView. "Without complete data, marketers have no idea how to target their leads, tailor campaigns, or score and route leads to sales. They would have been better off not spending the time and money to gather the leads in the first place." Heidi went on to add, "duplicate records and inaccurate data waste valuable sellers' time doing research, or worse, missing golden opportunities because they didn't have the right information. Our joint solution with Trillium puts an end to these problems."

The two companies also offer an array of data hygiene solutions to maintain data currency, after it has entered CRM. Industry experts estimate that the average database, left untouched, deteriorates at 25% to 35% each year. Together, Trillium and InsideView offer CRM users the total package for best-in-class data stewardship. They will be extending their offerings to other CRM solutions in the near future.

About InsideViewInsideView provides the market intelligence you need to connect you with your target market and win their business. We help you find better leads, win more deals and maintain and grow customers. InsideView provides the data, insights, and connections that make every prospect and customer conversation more relevant, valuable and productive. InsideView® is used by more than 450,000 sales and marketing professionals, and in over 19,000 market-leading companies including Adobe, Hub International, Franklin Covey and O'Neal Steel. InsideView is headquartered in San Francisco, California. Follow @InsideView on Twitter or the InsideView Blog. For more information, visit www.insideview.com.

About Harte HanksHarte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at www.hartehanks.com or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Trillium Software®, Trillium Software System®. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.