USPS Mobile Change of Address

Imagitas, 2014

As a growing segment of traffic, the mobile USPS Change of Address flow presented a problem. Because of the information required to change your address and the antiquated UX design, the process was onerous. And the metrics reflected it.

Using the USPS brand guidelines and user research, I crafted a modern experience that took some of the pain out of the process – and conversions jumped.