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Infographic: How To Succeed With Email Marketing Campaigns

Email’s far from dead. In fact, it’s one of the top activities on mobile devices. So are your emails and email marketing campaigns set to do all they can for success? Here’s an infographic with tips designed to help.

The infographic is from the folks at Marketo, who provide an email marketing solution. The data is drawn from their research as well as stats from other sites, including Marketing Land. It covers the need to focus on strategy over creative, that subject line remains crucial but message content, layout and call-to action are also important, that time of day to send should be considered and not to overlook mobile layout.

Don’t forget to check-out Marketing Land’s Email Marketing Channel for plenty of stories on how to get more out of your email campaigns.

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https://hospitals.dignityhealth.org/sacramento/Pages/default.aspx Robert Lewis

Amazing how mobile is poised to overtake laptops/desktops in terms of device most commonly used to open an email. This means our emails must be even SHORTER than before, more to the point, more bulleted lists, low word count, etc. It’s going to be a game-changer.

Great infographic, love it! Thanks.

http://pontointernet.com/ Manuel Moreira

Well I never tested so many elements. I used to test the subject line and email copy. Now looking at the numbers, the next elements to test are the email layout on mobile devices and the call to action (be it graphic or text).

Great infographic btw. Thanks.

http://www.thelistcompany.com/ The Markeing List Companies

The data is drawn from their research as well as stats from other sites, including Marketing Land.

Mikey

Effective email marketing can be achieved with campaign tools and I particularly love Banckle Campaign for the process. The delivery of emails is quite timely and easy. Check it out here: http://banckle.com/apps/campaign.html