The new Lutz? Not me, says Marchionne

There has been some talk around Chrysler that CEO Sergio Marchionne has an eye for styling and design details and likes to get involved in the vehicle design process -- even occasionally suggesting changes -- the same way Bob Lutz did.

It's rare for execs at the top of the food chain to enjoy getting their fingers right down into the styling clay, so there's a chance the "talk'' could be Auburn Hills hallway gossip. You know, like in grade school: "Psssst. Sergio is a super macho car guy, just like Bob Lutz. Pass it on.''

Only one way to find out.

I asked Marchionne about it: Are you the new Bob Lutz?

Marchionne smiled and answered without needing to stop and think about it.

OK. Asking Marchionne if he is the new Bob Lutz probably wasn't fair to either man. Even so, there are some obvious similarities.

Marchionne and Lutz both have dual European and North American cultural roots as well as trans-Atlantic business experience. Both men appreciate swell automobiles and seem to enjoy driving themselves when practical.

Lutz and Marchionne are delights to interview because they both have strong opinions, aren't afraid to share them and can deliver memorable quotes.