Sponsorship

Brand Extensions

Extending Programmes Beyond the TV Broadcast

Television is no longer just about what happens on-air. Here at ITV we understand the increasing importance of diversifying revenues and building our brands on other platforms.

Doing this creates new ways for commercial partners to access our audiences and build relationships with them.

The Brand Extensions team is responsible for all of our non-advertising commercial activity ranging from: Brand licensing, consumer products, promotions and merchandising through to live experiences, gaming, teleshopping, ecommerce and dual-screen interactivity.

For more information about Brand Extensions, meet our team and get in touch!

We have worked with Gala to create an exciting new bingo product based on Coronation Street. The service includes some fun games, great clips from the show, and bingo numbers called by some iconic characters.

In partnership with James Grant Management and promoter SJM, ITV Brand Extensions announced the Ant & Dec Takeaway Live tour in October 2013. The nationwide tour will include all the key arenas in the UK and Ireland and will commence in August 2014

We created a 360 degree package for Tesco Finest’s sponsorship of series 4 of Downton Abbey. In collaboration with NBC Universal, Tesco activated their partnership across all their medis channels from in-store to social media and employee engagement