Sales & Marketing

Through the ups and downs that follow economic cycles, the CPG industry thrives because it has its finger on the pulse of its consumers, and consumer need is the engine that drives the CPG industry’s quest for sustainable business growth and greater efficiency. GMA helps members maintain strong bonds with their consumers by offering the latest news and trends in sales and marketing.

Coupons offer an essential way for GMA members and other retailers to build a lasting relationship with their customers. GMA, led by its Joint Industry Coupon Committee, closely monitors developments in the area of coupons.