Drinkable Yogurt Is What Happens When We Get Tired Of Other Trendy Ideas

If you have a problem with the idea of chugging liquid yogurt, gird your stomachs, folks. Because it’s a thing that is happening, now that the Greek yogurt trend is losing its luster.

The latest fad in the dairy aisle is now drinkable yogurt, according to a report by research firm Mintel cited by The Washington Post.

That includes yogurt smoothies, kefir, and other drinks with that yogurt-y tang — basically, anything portable that doesn’t require a spoon to consume.

Sales of yogurt drinks have spiked 62% in the last five years, and they’re projected to climb another 11% this year, Mintel says. In comparison, sales of “spoonable” have only grown 27% in that same time.