Press Release

Carol Jones Realtors Launches New Logo, Campaign

Carol Jones Realtors of the greater Springfield, Missouri region, has launched a rebranding campaign to both rebrand the company as innovative and fresh, and to spread a message of hope in a down housing market. The "Right Now" campaign is aimed at first-time buyers and move-ups, as well as military/VA loan applicants.

Springfield, MO, September 25, 2011 --(PR.com)-- Longtime Springfield-based Carol Jones Realtors announced a new, revamped brand with a strong message to home buyers – the time to buy is right now. The campaign will use a wide multi-media approach to deliver its message, and will begin displaying a shortened version of their name, using only their initials of CJR. CJR’s new look coincides with new management, and a forward-thinking, cutting-edge approach to real estate in southern Missouri.

Shaun Duggins, president of CJR since January 2011, explains that the Right Now campaign is not simply a promotion for CJR, but a message of encouragement to anyone in the Ozarks who has been sitting on the fence waiting for the right time to buy their own home. “As we say on one of our billboards, right now is one of the best times in history to buy a home. Prices and interest rates are low and the selection is there.”

Duggins acknowledged that the current economy makes it a prime buyers market. “When the market hits a certain point, it can be a really good time to act. This is particularly true for first time home buyers or those moving up. And with rental rate on the rise, many folks are finding that they can purchase a home with very little down, and their monthly payments are less than their rent.”

Regarding their new logo, Duggins explained, “Our founder, Carol Jones, has a fascinating and respected story in the way she built this company. The new CJR look and attitude builds on our history, and conveys a renewed sense of pride, hope and savvy.” CJR will place an emphasis on high-tech, easy-to-use technology that caters to the on-the-go, no-nonsense home-buyers and sellers. In addition, CJR offers listing information via text message from any smart phone, is redesigning its website, caroljones.com, and is excited to offer Carol Jones TV (caroljones.tv), which features free virtual tours attached to any of the company’s listings.

“CJR has the best technology in the industry to make the home buying and selling process as painless as possible,” Duggins says. "We can offer mortgage products to customers with a wide array of credit scores from low to high, which is a rarity in this business. We are also in the process of establishing new services not yet seen in this area. We are a one-stop shop, with access to every real estate listing in southern Missouri."

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Carol Jones Realtors, an affiliate of HomeServices of America and a Berkshire Hathaway Affiliate, has been serving Southwest Missouri real estate needs since 1983. CJR Headquarters is located at 3660 S National Ave in Springfield.