A collaboration between Columbia University GSAPP and Audi of America, Experiments in Motion launched February, 2012. The project is a family of websites that will be evolving daily through Summer 2012.

All told, there are 7 total site templates. Behind the hood of each, the Tumblr API and a proprietary CMS power the operation. My participation included concepting and design of the visual identity, the information architecture and user interface. Designed with Project Projects alongside Jonatan Eriksson, under Rob Giampietro.