Peter Ivanoff

Summary

Peter has decades of experience in both B2B and B2C market segments which include the manufacturing, retail, logistics, professional management services, property and technology industries.

He also has international experience [UK, USA, Germany and Africa] – working with clients across a variety of languages and cultures.

Peter is a skilled branding specialist, placing utmost importance on marketing activities that drive business development and contributing to bottom line performance. He has a passion for great marketing processes that make a meaningful contribution to business sustainability.

Strategy formation and implementation including financial forecasting and budgetary analysis and control

Development of Enabling Technologies [CRM] Sage, Microsoft & SAP business one

Value Proposition Development [go to market strategies]

Marketing Audits

Sales & Marketing Software: [experience in the following applications]

SAP business one CRM

SAGE CRM

Com CRM

Microsoft Dynamics CRM

Honeybee – Sales Mobility Solutions

Experience

Marketing Executive for Austro Engineering: An R250m sales organisation [Part of the JSE listed Enx Group] Head of Business Unit, and Exco Member: Working as part of a technical (B2B) sales & marketing team involved in strategic planning, business re-engineering and implementation of the turn-around strategy. Manage EBITA margins on core product categories and business unit performance. Including ROI measurement [sales & marketing financial reporting “RONA” including demand planning]

Re-development of sales strategy, growth achieved in lead generation and conversion ratios by 50% contributing significantly to bottom line performance. [Sales revenue R18m]

New Way Power Generation [Part of the Enx Group a JSE listed company]

Re-positioning of the brand within key market segments involving the development of the company’s online strategy which contributed to the growth in brand equity, and share of voice within critical market sectors. [Implementation of BI tools] [Sales revenue R300m]

Ingenuit Technologies

Re-development of the company’s strategic direction and the re-structuring of its brand/product portfolio for entry into specific market segments. [On- going process] [Sales revenue R15m]