Free Marketing Tips

Are You a Mompreneur?If you know the word, you most likely are one, so congratulations you beautiful unicorn boss babe. The term is still widely unknown, but with female entrepreneurship on the rise, we are hoping to break the boundaries and build a real boss mom community. Tips for Moms Who Own Small Businesses Did… Continue reading What is a Mompreneur?

I'm gonna go out on a limb here and say something controversial. Marketing automation can kill a business. If you're like many small business owners, you spend time listening to podcasts preaching about marketing automation. "Earn money while you sleep!" they say. "Set up chatbots that direct customers where you want them!" another has preached.… Continue reading Why Automation Can Kill Business

It's important to understand how the major channels of digital marketing are intertwined. This includes search advertising, mobile marketing, display advertising, and social marketing. An effective marketer knows that each of these channels make up a piece to a much larger puzzle that guides the customer through a journey from discovery to purchase to advocate. How To… Continue reading What is Multi-Channel Online Marketing in 2019

Stats and thoughts mentioned below are a summary of this article published by Deloitte. The Retail Renaissance Contrary to popular belief, retail is not dead. And small business retail is not dying due to those darn millennials shopping on Amazon. (which by the way, we do build Amazon shops- shameless plug I know). In fact, researchers have… Continue reading Should You Open a Retail Business in 2019?

SEO stands for Search Engine Optimization, or in more basic terms, how you will rank higher in query results for search engines such as google. SEO iS a "free" element of your Search Engine Marketing (SEM) strategy which encompasses both on and off page tactics to rule keyword rankings. How Can Small Businesses Benefit From… Continue reading What is SEO Marketing

As small businesses, one of the most important pieces of your job (besides your product) is constant NCA, or new customer acquisition. We often lose focus by concentrating on how to get in front of thousands of people; versus interacting with the right audience. 5 Simple Steps to Targeted New Customer Acquisition Online 1- Analyze… Continue reading How to Attract the Right Clients

Search Engine Marketing for Small Businesses SEM stands for Search Engine Marketing, otherwise explained as how customers find your product or service on the web. As online business is growing, it is more important than ever to have a real online presence and compete for attention. But what are the steps and how do you… Continue reading What is SEM and How Does it Impact Small Businesses?