Sunday, August 27, 2017

The time has come to show off Lebanon's creative side with the story of the whole nation's dream...and the launch of their "We Dream Lebanon" multi-media campaign. Complete with:

300 LIVE PERFORMERS
23 TONS OF LIGHTING
120 METERS OF 3D MAPPING PROJECTION
2 MILLION LITTERS OF WATER
8.5 TONS OF FIREWORKS
8 MONTHS IN THE MAKING

Plan-A Advertising in Beirut, Lebanon in association with Beirut Events put together the creative imaging for the promo with an August 24th opening. Back in May they reached out to me with a request for a movie-trailer type of read to go along with a sound track that would build from slow drama to a high energy pace. Wound up doing a couple of versions.