The Older You Are, The More You Want Personalized Search

Personalization of search results is seen by many including myself as a big step forward to a next generation of search. But will consumers accept it? A new survey conducted on behalf of ChoiceStream, which provides personalization capabilities to portals and others, provides some insight.

Apparently, those who are aged 50 and older are most interested in personalized web search, with 35 percent rating it tops, followed by personalized book recommendations (30 percent), personalized news (22 percent) and personalized travel (21 percent).

Interest in personalized search drops off as the age range becomes younger:

Age 50+: 35%

35-49: 19% (top choice, books, 30%)

25-34: 19% (top choice, books, 30%)

18-24: 16% (top choice, music CDs/downloads, 45%)

Average: 21% (top choice, books, 30%)

The survey involved 673 respondents interviewed in May 2004. Here are some other key figures from it:

The U.K. Supreme Court has granted permission in part for Google to appeal against a ruling relating to a dispute over the user information through cookies via use of the Apple Safari browser.
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