Work

Some cool projects I’ve worked on over the years.

Warriors fans troll Drake with billboard near his Toronto home

During the 2019 NBA Finals, we put up a billboard in Toronto to remind Drake how much he loves the Bay Area. Tapped into the culture and conversation to creating a memorable and viral internet moment.

Why Cam'ron's "Hey Ma" is Peak Nostalgia

We've already used Spotify plays to measure the popularity of older music, so let's quantify nostalgia too: tracks that were popular in their day (ranking high on Billboard), but rarely played today (fewer plays on Spotify), and we’ll see where “Hey Ma” stands relative to other tracks of its era.

Kevin Hart becomes the first Celebrity Voice on Waze.

Kevin Hart becomes the first Celebrity Voice on Waze.

I helped turn Waze’s voice navigation into a marketing product for brands and a sales product for Waze. To promote the release of of “Ride Along”, Kevin Hart became the first celebrity to lend his voice to the app. The Custom Voice Prompt Feature would become a multimillion dollar product for Waze and a popular marketing tactic for the likes of DJ Khaled, Stephen Colbert, Rob Gronkowski, Arnold Schwarzenegger and many other public figures.

To cross promote Waze and Eminem’s latest effort, we created a scavenger hunt on the Waze app. Select retail stores were branded with Em’s iconic backwards “E”. Of these locations, a special few were branded with a Golden E. The location of these stores changed every day, encouraging Wazers to use the app daily for a chance to discover the golden pin whereupon they could enter to win concert tickets and other prizes. This would go on to become one of Waze’s most socially engaging campaigns in recent memory.

AS Roma and Waze

Italian soccer Club AS Roma became the first sports team to release a voice-pack for Waze.