Do social media posts count as lobbying?

It is the content, not the method of communication that determines whether it should be recorded as a lobbying activity. In certain cases use of social media will be considered as “relevant communications”, as defined in section 5(4) of the Regulation of Lobbying Act 2015. For example, generally a Tweet directed at a broad audience and not targeted at someone would not be considered lobbying. However, if a Tweet is sent to an individual recipient, or a DPO is tagged in the Tweet, it may be lobbying depending on whether the subject of the Tweet concerns a relevant matter and whether the person sending it falls within the scope of the Act.