Top 9 Social Media Scheduling Tools

Buffer is my favorite social media scheduling tool and I’ve been using their services for over seven years. I love the simplicity of the interface and the ease with which you can post, schedule, and analyze content on all your social media accounts. It’s the ideal social media scheduler for solopreneurs, bloggers, and small business owners.

The customer support team is also very friendly and respond promptly to customer queries via chat or Twitter. On a side note, if you like listening to marketing podcasts, then be sure to tune into their weekly podcast The Science of Social Media.

Buffer Pricing Plans

Buffer’s free plan allows you to schedule up to 10 posts per day to 3 social accounts. If you upgrade to the pro version, you can add a total of 8 social accounts, and schedule up to 100 posts a day. With the pro plan, you can also connect your Pinterest profile and start scheduling content there using Buffer.

Hootsuite is quite possibly the most popular social media scheduling tool in the world, used by over 16 million users worldwide. Even if you haven’t used Hootsuite before, you’re probably familiar with Hootsuite’s mascot, Owly.

Hootsuite’s mascot Owly went through rebranding in 2014

Hootsuite is an all-in-one social media platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

With Hootsuite, you can manage all of your social networks in one convenient dashboard, and get a bird’s eye view of what’s happening in your social universe.

Sprout is a collaborative social media management platform that brings together advanced social media publishing tools and intuitive workflows so you can efficiently plan, schedule, and post content across different social networks from a single platform.

Sprout’s easy-to-use interface and powerful features can help you visualize and manage all your posts across multiple profiles and networks from one beautiful calendar.

In addition to scheduling your content on various social platforms, you can use Sprout as a collaboration tool among your marketing teams. Furthermore, you get access to Sprout’s social media analytics and trend reports which can help you optimize your social media following.

Sprout Social Pricing Plans

Sprout Social’s pricing starts at $99/month, making it slightly more expensive than the other tools featured in this list. As a result, Sprout is positioned as a business solution for large agencies and businesses.

One of the biggest drawbacks of Instagram is that you can’t upload photos and videos from your desktop. Grum solves this problem by allowing you to upload and schedule photos and videos right from your desktop.

I was lucky to snag a lifetime access deal to Grum a few months ago through AppSumo. I’ve been using it to schedule content from my Mac and I’m really happy with the results so far.

If you own a digital marketing agency, then Planable is the best social media scheduling platform you can opt for. Aside from using Planable as a social media scheduler for Facebook, Twitter, Instagram, and LinkedIn, you can keep everyone in the loop with one shared space for your team and clients to collaborate. You can treat it as your agency’s centralized hub for ideas, content and feedback.

Planable has a visually appealing user interface, making it easier for you to plan your social media calendar. It also keeps your content in one, perfectly organized place to help you work more efficiently.

Social Media Poster is a new addition to SEMrush, one of the leading SEO and competition analysis software in the world. With Social Media Poster, you can schedule posts and analyze your social media performance on Facebook, Twitter, LinkedIn, and Instagram.

If you haven’t used SEMrush before, I highly recommend you sign up for the 14-day trial of SEMrush Pro by clicking the link below. The trial will give you full access to all the tools within SEMrush, including Social Media Poster.

CoSchedule is yet another social media scheduling tool which helps you manage all your social media marketing efforts in one place. CoSchedule allows you to create a predefined social sharing plan to reuse again and again, so you can focus on creating content rather than waste time sharing content on social channels manually.

One of CoSchedule’s best features is Best Time Scheduling which lets you intelligently share your messages at the highest traffic times for each network with minimal effort.

CoSchedule Pricing Plans

The pricing for CoSchedule starts from $40/month (paid annually) or $49/month (paid monthly). Below are all the pricing plans:

Similar to Hootsuite, Agorapulse is also an all-in-one social media platform with scheduling and reporting features. Agorapulse’s solution is tailored mostly towards marketing teams and agencies.

Agorapulse is a popular social media solution among agencies, including Ogilvy and TBWA. This is because with Agorapulse, you can invite your clients to approve draft posts and tweets with its unique client review and publishing workflow system. Furthermore, you can download engaging social media reports with key metrics and analysis on engagement and growth to present to your clients.

That said, Agorapulse also has plans designed specifically for small and large businesses alike.

PromoRepublic is a social commerce platform primarily aimed at small businesses to help them grow their presence on social media. It’s not just a social media scheduling tool, but a social media content creation and automation tool. PromoRepublic features a post ideas library with 100,000+ hand-crafted visuals, integrated photo stocks, and easy-to-use graphics editor.

Furthermore, PromoRepublic is integrated with every major social media platform you’d need to start posting.

Side note: If you’d like to learn more about PromoRepublic’s key features, I’d urge you to watch this video below where I talk about all the key features of the tool in detail and also provide a quick walkthrough of the product.

Conclusion

So these are the 9 social media scheduling tools we’d recommend to manage and streamline your social media content.

Whether you’re a solopreneur, agency owner, or the head of a large marketing team in a Fortune 500 company, social media scheduling tools can save you time, build your social community, and help you optimize your content distribution.

Do you think we missed out on any of your favorite social media scheduling tools? Which tool do you use to schedule your content on social media? Let us know in the comments section.

If you liked this article, please do us a favor and share it on Twitter using the link below.

Sandeep Mallya is the Founder/CEO of Startup Cafe, a Bangalore-based digital marketing agency. He is an active member of the startup community, having worked with several early-stage startups and accelerators. 99signals is Sandeep's inbound marketing blog. Here you can find tips and insights to grow your site's traffic.

5 COMMENTS

Hey Sandeep!
Daria from PromoRepublic here.
Many thanks for mentioning us, we really appreciate that 🙌
I’ll be happy to help your readers with answering questions about PromoRepublic here in comments if somebody has any.
Cheers!

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About Me

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

ABOUT ME

Hi there, I’m Sandeep Mallya!

I’m an entrepreneur and digital marketing consultant from Bangalore, India. I founded my own digital agency, Startup Cafe Digital, in 2015 where I help SMBs leverage social media, SEO, and content marketing to grow their traffic and generate qualified leads for their business.

I started 99signals in 2016 as a side project to document all the strategies, tools, and tactics that I was using to grow my small agency. The goal was simple: to arm other solopreneurs with all the right information they needed to launch a successful business.

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99signals is a marketing blog run by me, Sandeep Mallya, to help bloggers and entrepreneurs run a successful side business and earn extra income through blogging and affiliate marketing.