A Bigger Bounce

An amazing fundraising evening hosted by Jo Brand aiming to raise £1 million towards life-saving research for Breakthrough Breast Cancer.

With a quick turnaround this was a great, fun project to further develop and push interesting formats across event invites and programmes.

Throughout all applications it was important to include an element of fun whilst also explaining the seriousness of the topic. Using the 'bouncing line' along with extreme landscape formats, I was able to share the story of Breakthrough Breast Cancer to date and its goals for the future.