MONROVIA, Calif., Nov. 30, 2012 /PRNewswire/ -- In a creative meeting of the minds, award-winning creative firm The Pastilla Institute of Design partnered with commercial production company Production for the People to develop and execute Production for the People's visual branding strategy. The project included logo design as well as creative direction and production for their website, Production For The People.

A newly formed collective of veteran commercial production professionals, Production for the People democratizes the digital video industry. Its goal is to make agency-caliber creative talent and high quality production value accessible to individuals and small businesses at competitive rates to create branded video content on par with spots created for major global brands. To mirror the company's fresh approach to the industry model, Pastilla conceptualized a friendly and quirky brand identity for Production for the People, incorporating hand-drawn elements into a clean, polished look that reflects the many years of professional expertise gained by each member of the Production for the People team. See the full project.

"We created a flexible, hand-drawn logo designed to tell the brand's story in a fun and engaging way through different contexts," explained Ralph Jeong, designer. "The logo and overall website design instantly set the Production for the People brand apart from its competitors while suggesting the closely knit professional interactions the company seeks to forge with its clients."

"Production for the People came to us with just a name and business concept," said Pastilla Creative Director and Founder Rudy Manning. "Working with a company right at its inception gave us the opportunity to use our creativity and design philosophy to bring a brand name to life. It's in this dynamic and openly imaginative environment that the Pastilla creative team thrives."

About Pastilla:

The Pastilla Institute of Design is a creative consulting firm focused on strategic branding, print, motion design, web design, and interactive advertising. Since 2004, Pastilla has collaborated with major global names such as Nokia, Microsoft, Sony, Disney, AT&T and Warner Bros. on commercials and other advertising, online media, exhibition concepts, books and film titles, visually articulating branding initiatives and corporate values through the lens of concept and design. For more information, please visit www.pastillastudio.com.