This liquid foundation has a blendable, creamy liquid texture that provides medium coverage, but that's where the positives end. Five minutes into wear, there are signs of trouble.

The first and most obvious drawback is that this foundation, regardless of the shade, changes color over time. It begins by turning a pale tone of orange, and then continues darkening.

It also feels heavy on skin and the coverage doesn't last. Of the numerous shades, there are plenty of options for light to-medium skin tones. The semi-matte finish and formula are best for most skin types, but overall you just can't trust the color–and when it comes to foundation that's everything.

Pros:

Blendable, creamy-liquid texture.

Provides decent coverage for minor flaws.

Cons:

Color changes once applied, becoming considerably darker throughout the day.

Once it sets, it feels somewhat heavy on skin.

Coverage fades within hours.

More Info:

The inclusion of witch hazel extract isn't great to see on the label, but this irritating ingredient is likely present in too low an amount to be cause for concern. Still, for the health of your skin it's best to avoid exposure to irritating ingredients, because irritation, whether you see it on the surface of skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes vital substances your skin needs to stay young. For this reason, it is best to minimize or eliminate as much as possible your exposure to known skin irritants, especially considering there are brilliant formulas available that avoid these types of problematic ingredients.

Strengths: Inexpensively priced; a great pressed bronzing powder; several impressive mascaras; a collection of praiseworthy of lip color products including gloss and lipstick; a couple of good foundations.

Weaknesses: Not the most user-friendly packaging; lackluster skincare-esque products; some gimmicky makeup items that turn out to be duds.

Rimmel is a London-based company, under the ownership of Coty Inc. since 1996 (Coty also owns other cosmetic lines such as philosophy and Sally Hansen). A self-proclaimed “edgy” cosmetics line that’s all about experimentation and “setting trends, not following them”, Rimmel livens things up with a mix of trendy and classic shade options and new product launches at a rapid pace.

While not all of Rimmel’s products are an absolute hit, there are some individual standout items (see top-rated reviews) that can compete with the best of what’s out there—at rock bottom prices no less. A few of their lip color products deserve special mention for their elegant texture and fashion-forward colors.

Where Rimmel falls into hit-or-miss territory is with its excessive collection of mascaras (it seems as though they launch a new one every month) which makes it confusing to try to figure out which one is the best. Some are impressive and absolutely worth buying, while others are gimmicky duds. Lucky for you, we’ve put them rigorous testing so you can make an informed decision! Oh, what our lashes go through so you avoid frustration and wasting money!

Rimmel also dabbles in a smidgen of skincare-esque products that claim to go above and beyond the norm. For various reasons mentioned within the individual reviews, these products tend to fall short of being worthwhile purchases, even at their bargain-friendly price point.
Overall, while Rimmel has some misses, they earn our praise for several good to excellent makeup items at nearly unbeatable prices. Sort by three-star and four-star rating under this brand to find the best of what Rimmel has to offer!

Note: Many Rimmel products featured on their Web site are not available in the United States; they are exclusive to United Kingdom drugstores. The products reviewed below are those that are consistently found at U.S. stores nationwide, specifically Target, Walgreens and Wal-Mart.

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Gives you beautiful medium coverage, little goes a long way, you have to apply it with brush or you will look like cheesecake!!!...sadly not the greatest for dry skin,(settles into wrinkles)?? will not repurchase but if you are on a budget and don't have dry skin,give it a try

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