One of the ads shows how much fun you can – arguably – have with Animoji (which are created with the help of data gathered by the handset’s TrueDepth
camera), while the other three videos are all about Face ID.

As you may know, Face ID is the only biometric
authentication feature on the iPhone X, as the device lacks Touch ID (and a
home button). Like Animoji, Face ID relies on the TrueDepth camera system, and
quickly creates a detailed depth map of your face – your new password, as Apple
puts it.

With Face ID – which works even in the dark, or when you
wear glasses or makeup – you can do all the things you’d do with Touch ID,
including using Apple Pay. Even so, many Apple fans don’t seem to be too convinced that
ditching Touch ID was the best idea. What do you think?