Bates 141 Vietnam wins Best in Asia for Event Marketing

9 August, 2010

HONG KONG — Bates 141 Vietnam hit a home run at the 11th Promotion Marketing Awards of Asia (PMAA), winning Gold for Best Experiential/Event Marketing for Heineken Vietnam’s New Year’s Countdown Party.

Bates 141 also won Best in Country in Vietnam – the first time a Gold Dragon was awarded to an Agency from Vietnam.

Heineken’s New Year’s Eve Countdown Party was the first and biggest outdoor New Year’s Countdown celebration in Vietnam, with 200,000+ revellers lining the streets of Ho Chi Minh City. The event was telecast live across the nation reaching millions of Vietnamese homes.

This winning entry will now compete successfully with the Best of the Best from other Programs run in 11 Countries.

Since 2000 PMAA have recognised and showcased some extraordinary Campaigns and have witnessed the massive growth of the Industry throughout Asia. Two of those years in a row the PMAA Best in Asia won the GLOBE for the Best in the World.

About Bates 141Bates 141 is the world’s largest Asia-devoted marketing communications network. Bates 141 is part of WPP, one of the world’s leading communications services groups. Bates 141 is located in 10 countries across Asia Pacific. Bates 141’s clients include among others, Cheung Kong, Dell, Fiat, Four Seasons Hotels and Resorts, Heineken, HSBC, Mengniu, Pizza Hut, Proton, Remy, Shanghai General Motors, Singapore Tourism Board, Shell, SONY, Virgin Mobile, Vitalon and Yutong. We are The Change Agency. We believe that brands with a future must embrace change. Our clients pay us to understand, leverage and create change, and our currency - ideas - must change people.