What are the three types of market targeting?

What is market targeting?

Deciding which segments of a market to address with products or services.

Name four types of activity that come under the heading of promotion?

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* Advertising* Sales promotion* Personal selling* Public relations

What additional 3Ps were added to the original 4P marketing mix to cover the marketing of services?

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* People* Physical evidence* Process

What are the original 4Ps of the marketing mix?

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* Product,* Price,* Promotion,* Place

A change agent is often a consultant. What are the advantages of hiring such a consultant?

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* Often a change agent is a consultant because:* Skilled in the change process* Knowledge/expertise in the types of change needed* Perceived as independent and fair* Someone for management to transfer risk to.

What are the steps in Lewin’s three step approach to change management?

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* Unfreeze* Effect the changes* Refreeze

What is Lewin’s force field analysis of change management?

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Forces for change are likely to be opposed by forces resisting change.Better to weaken the resistance than to confront it head-on.

What are the design choices in Balogun and Hope Hailey’s theory of change management?