Sidebar

This client was very specific in his brief to us and wanted a logo that was representative of traditional Japanese aesthetics, wabi-sabi.

The asymmetry, roughness and simplicity of the "H" in the main icon is meant to be represenative of wabi-sabi aesthetic and this is emphasized by the earth toned colours and minimalist font that is lighthearted and hopeful.

The ideas of reliability, stability and order is brought into the design by the square shape around the main icon and lends some symmetry and a structured look and feel to the overall design.