Construction and materials industries

Cox revamps Carol Wright program

Article Abstract:

Cox Direct has modified the look and orientation of its Carol Wright cooperative envelop program, by instituting two new campaigns targeted at families and mature households. Launched in March 1998, with a 25 million-piece mailing, the first campaign draws on a cooperative database for the first time and is aimed at households with children 17 and under. The initiative, to be mailed 10 times a year, encompasses a new re-designed four-color envelope that presents a sleeker, more high-end image and contains coupons, samples and other offers. To officially roll out in September 1998, the other campaign, entitled Enjoying Life: Delivering Special Offers and Ideas to Active Adults, will mail every May, September and November to a database of 3 million consumers ages 50 to 64, with no children.

Boys of summer a catalog hit

Article Abstract:

Independent franchises are securing a niche for catalogs on products inspired by Major League Baseball and the National Hockey League teams in the face of like success by World Wide Web-supported catalogs. According to Alan Laifer of Secaucus, NJ-based Genesis Direct, there is an up-trend in licensed product sales, particularly with expansion teams, despite news that licensed products sales are lagging. One instance is an updated offering being delivered in May 1998 to a minimum of 50,000 enthusiasts by the expansion Tampa Bay Devil Rays team following the launch of its first catalog prior to the team's maiden baseball season in summer 1997.

Campaign targets potential investors

Article Abstract:

The Smart Investing Guide will enable financial services firms to tap their largest audience when it appears on the direct response magazine USA Weekend, which is published by Gannett Co. of Rosslyn, VA. Forty-one million readers are able to read USA Weekend, which is inserted into 535 newspapers every Sunday. Of the 41 million readers, over 13 million own securities, over 16.5 million possess a retirement plan, and more than 18 million earn over $50,000 in household incomes. Through the Smart Investing Guide, financial service advertisers can finally tap millions of investors more, says USA Weekend sales development manager Robert Cilia.