The Earlham Road is a nightmarish road for cycling and there are streets off it where the pavements are totally obstructed by pavement parked cars. But then Norwich is a car-sodden car-sick city, where drivers are encouraged to come into the very centre of the town and utilise the massive car parking infrastructure. Not surprisingly cycling’s modal share inside the inner ring road (which is where the Earlham road can be found) is a very British 2 per cent.