The Mayo Clinic has entered into a partnership with LA-based medical and surgical streaming service Giblib, the latter announced today. Giblib will digitize and host some of Mayo Clinic’s existing educational videos as well as produce new content on its own platform.

The deal will include both standard video and 360-degree VR videos of Mayo Clinic’s teaching facility. After remastering existing Mayo Clinic educational content, Giblib will use data analytics to determine the most sought-after topics and develop additional content in those areas.

“The medical world continues to advance in its adoption of new technologies, yet the way medical professionals learn and engage with educational and instructional content remains stagnant,” Brian Conyer, CEO and cofounder of Giblib, said in a statement. “Medical education content has always been informative, but must be equally engaging and accessible to deliver meaningful value to medical professionals. By working with Mayo Clinic, we are helping medical professionals worldwide learn from some of the most forward-thinking, sought-after surgeons and physicians at the top-ranked hospital in the world.”

The Mayo Clinic will also join Giblib's board of directors as part of the deal.

Why it matters

For Mayo Clinic, the deal brings the medical center’s thought leadership into the digital world. For Giblib, it’s not only a high-profile partnership, but also a notable step from focusing primarily on surgery to offering educational content on a wide range of medical specialties.

A handful of companies are exploring the potential of digital technology to transform continuing medical education. One, Level Ex, released a new mobile game last week that cardiologists can earn CME credits for acing.