Integrated Synthesis of Media, Society and Behavior

Hotel Guest Behavior

If you thought most of the population watched a lot of TV and did nothing while at home, consider what they do at a hotel.

* 98% of guests use the television*
* 70% of guests use interactive features**
* Guests average 4 hrs per night television use***
* Guests average 167 minutes of WiFi Use in Hotels****
* Up to 19% of guests will watch a short form programming channel*****
* 57% of business travelers never leave their hotels. What’s more, one in four never even leave their rooms.*******

and if that wasn’t enough! consider this as well…

“95 per cent of hotel guests don’t leave home without their personal gadgets (with laptops (55 per cent); digital cameras (55 per cent); and mp3 players (46 per cent) being the most popular digital companions). Sixty-seven per cent of us now want to use personal gadgets during our hotel stay. Listening to music from mp3 players over the hotel entertainment system was the most popular demand – from 42 per cent of respondents.”– Samsung Research