date_range Event date:
09/11/17

access_time 9:30 - 16:30

location_on Leeds

This session is designed for research staff and students with an interest in medical technologies innovation, looking to use social media professionally as an individual. The day will introduce participants to managing and raising their professional profile through the use of traditional and social media; and communicating research and its significance outside academia.

In an era where we are globally connected through digital and social media, self-promotion is a skill that modern academics must develop to raise the profile of their research and gain maximum impact for their work.

The day will cover:

Writing skills for visibility and impact

Tutored by Campus PR – a specialist agency providing expert communications and public relations services to the higher education sector and research organisations:

How to identify the audiences for your research

How to translate academic findings into a story of interest to a lay audience

What kind of lay writing is likely to be asked of you

How to write a news story about your research

Where to start and which outlets to target

How to write a ‘pitch’ to get a media outlet interested in your story

How to write an opinion article or blogpost – and where/how to share it

Social media for visibility and impact

Tutored by Ruth Winden – a Social Media Career Strategist, Online Reputation Management Expert and Board Member of the US Think Tank CareerThoughtLeaders.com

Why raising your online profile matters now more than ever before

How to identify your audience, key influencers and how to get in front of them

Criteria and strategies for choosing your social media channel(s)

Free tools to build an online presence and global reach – fast!

Reliable tools to monitor your online presence (and what others say about you and your research)

What, when and how to post updates for maximum engagement

How to stay out of social media trouble and what to do when things go haywire (just in case)

Your next steps

What to expect:

A workshop tailored to your needs and experience (short survey gathered in advance of the session)

Practical exercises

Analysis of good and bad examples

Group discussions and hand-outs

Advice and information to put your new skills into practice

Spaces are limited and registration is essential. Exclusively open to research staff and students at Translate partner universities.