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Valuenomics Valuenomics is about trade from a sectoral or national perspective. While Valuemathics focuses on the primary actors in the value system -the firms-, Valuenomics focus is on the other stakeholders : the enablers, drivers and factors

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Valuenomics Valuenomics is a new concept on trade development and –promotion. It is designed for business support organizations and governmental institutions. Focus is on understanding and enhancing competitiveness. Valuenomics consists of three elements: 1.A stakeholder mapping tool 2.A competitiveness scan 3.A sector strategy model

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Value..... is the main determinant for competitiveness. Value is represented in the market offerings of a sector or country on international markets. This is the sectors value proposition. Value is created by various stakeholders in the value system.......

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THE VALUE SYSTEM ……. THE VALUE SYSTEM The mosaic of firms (ACTORS), business supporters (ENABLERS) and public institutions (DRIVERS) that contribute to the value proposition of a country or sector VALUE PROPOSITION THE VALUE SYSTEM ……. THE VALUE SYSTEM The mosaic of - Firms/companies - ACTORS - Business supporters - ENABLERS - Public institutions - DRIVERS - Buyers/consumers - FACTORS that contribute to the value proposition of a sector or country

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The world of the ACTORS Actors perform primary activities that create value: DESIGN MAKE SELL MOVE SERVE The comparative resources to perform these activities are the drivers for competitiveness of a sector or country in international markets

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The world of the ENABLERS The value system is more than actors alone. Behind the actors are the enablers- firms, organizations and institutes that provide the necessary services in trade. The quality of these services depends on the enablers comparative resources.

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The world of the DRIVERS Behind the enablers are the drivers, the policy makers, public institutes and bodies that provide the legal and institutional framework for the value proposition of a country or sector. These drivers are the building blocks for the comparative advantages of nations.

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Stakeholder mapping To position ACTORS, ENABLERS, DRIVERS and FACTORS in a stakeholder map, we use a bubble graph in the following matrix. As an example, we show the coffee sector in Tanzania in the next slide PUBLIC PRIVATE MARKETING POST HARVEST PRE HARVEST

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Valuenomics For the next steps in the value system analysis, see 1.THE SCAN - A diagnostic tool to assess the competitiveness of a sector This tool – the MRI-scan – assesses the comparative resources and value activities of all three types of stakeholders in the value system for international trade, Actors, Enablers and Drivers alike. See THE SCAN under VALUENOMICS at www.valuemagics.com 2.THE STRATEGY A step-by-step road map for sector strategies This road map charts the trade process and offers timely and appropriate trade support for exporters in each phase of the export process. See THE STRATEGY under VALUENOMICS at www.valuemagics.com