Baywalk Marketing - Client Advertisement

Baywalk creates, communicates, and delivers value for small business and non-profit clients.
Our principal Dean Tripodes, MBA — teaches graduate and undergraduate marketing at the University of Phoenix's southern California campuses.

For Facebook, Instagram, and LinkedIn:
Kosmos Insurance makes it easy! Get more done with our online insurance service center - kosmosinsurance.com/service-center/ - More questions? You can always call Jim or Angela at 800-9-KOSMOS

For Facebook, Instagram, and LinkedIn:
Health insurance open enrollment ends January 31 - Call Jim or Angela at 800-9-KOSMOS and talk with someone who understands the options with open enrollment. kosmosinsurance.com/...

For Twitter
Health insurance open enrollment ends January 31 - Call Jim or Angela at 800-9-KOSMOS talk about open enrollment. kosmosinsurance.com/...

Extra: The direct email subject line — "Sign up for health insurance starting November 1st"

For Facebook, Instagram, and LinkedIn:
Sign up for health insurance starting November 1st - Call Jim or Angela at 800-9-KOSMOS and talk with someone who understands the options with open enrollment. kosmosinsurance.com/...

For Twitter
Sign up for health insurance starting November 1st - Call Jim or Angela at 800-9-KOSMOS talk about open enrollment. kosmosinsurance.com/...

Theme: Palm Trees and the Cameron's sign on Colorado Boulevard make us happy!

Media Mix: Facebook fan page, Twitter, Instagram, and LinkedIn.

Theme: Second in a series of advertisements targeting the life insurance customer.

Extra: The direct email subject line — "Life Insurance can be there for your family"

For Facebook, Instagram, and LinkedIn:
Life Insurance can be there for your family. As your life changes, your life insurance coverage may need to change. Call Jim or Angela at (800) 9-KOSMOS or go online to start a quote kosmosinsurance.com/...

For Facebook, Instagram, and LinkedIn:
Your family is growing. Has your coverage stayed the same? As your life changes, your life insurance coverage may need to change. Call Jim or Angela at (800) 9-KOSMOS or go online to start a quote kosmosinsurance.com/...

For Twitter
Your family is growing. Has your coverage stayed the same? Call Jim or Angela (800) 9-KOSMOS kosmosinsurance.com/...

For Facebook, Instagram, and LinkedIn:
Avoid fire risk and grilling flare-ups when enjoying your outdoor cooking. Please share these helpful grilling tips to keep everyone safe. Call (800) 9-KOSMOS and just ask Jim or Angela at Kosmos Insurance Agency if you want to know if you have the right fire protection coverage. They are great at answering questions too! Visit their site kosmosinsurance.com to learn more too.

For Facebook, Instagram, and LinkedIn:
California's weather can change so quickly in summer - fires in Santa Barbara County and a SoCal heat wave at the same time! That's why in California we encourage everyone to call (800) 9-KOSMOS and just ask Jim or Angela at Kosmos Insurance Agency if they have the right fire protection coverage. They are so helpful! Visit their site kosmosinsurance.com to learn more too.

For Facebook and LinkedIn:
How much does restaurant insurance really cost? kosmosinsurance.com can help! - For over 30 years, Kosmos has offered restaurant insurance in California. We are here to give clients business advice if needed. Our long term clients say it's one of the most important things we do!

For Instagram:
How much does restaurant insurance really cost? Kosmos Insurance can help! - For over 30 years, Kosmos has offered restaurant insurance in California. We are here to give clients business advice if needed. Our long term clients say it's one of the most important things we do! - kosmosinsurance.com

Theme: Calling all campers and counselors in North America! Come to SoCal's favorite camp!!

For Facebook and LinkedIn:
Restaurant insurance for fast food restaurants? Yes! kosmosinsurance.com - For over 30 years, Kosmos has offered restaurant insurance in California. We are here to give clients business advice if needed. Our long term clients say it's one of the most important things we do!

Extra: The direct email subject line — "How much should restaurant insurance cost?"

For Facebook and LinkedIn:
How much should restaurant insurance cost? - kosmosinsurance.com - For over 30 years, Kosmos has offered restaurant insurance in California. We are here to give clients business advice if needed. Our long term clients say it's one of the most important things we do!

For Twitter:
How much should restaurant insurance cost? kosmosinsurance.com has offered restaurant insurance 30+ years

Theme: First in a series of advertisements targeting the restaurant insurance customer.

Extra: The direct email subject line — "Do we have all the restaurant insurance we need?"

For Facebook and LinkedIn:
Do we have all the restaurant insurance we need? - kosmosinsurance.com - For over 30 years, Kosmos has offered restaurant insurance in California. We are here to give clients business advice if needed. Our long term clients say it's one of the most important things we do!

For Twitter:
Do we have all the restaurant insurance we need? kosmosinsurance.com has offered restaurant insurance 30+ years

Theme: Welcome to Mission Grill in San Juan Capistrano, SoCal - proprietors John & Christina Gillotti. Secondary promotion for a Kimpton Hotel that the San Juan Capistrano small business owners are trying to get established to help all their businesses.

Description: Yia Yia Mary from the future is wearing a space station uniform and offers advice on how best to bake pastitsio. If you cannot wait for the future, you should cater from Nick's Paradise Café today!

Extra: The direct email subject line — "In 17 years, Greek Dancing will be replaced".

Segments: Saint Demetrios Church parishioners, golf fans, Greek Orthodox friends of the pastor and church members, residents of the country club. Geographic target of southern California residents within a 100 mile radius of Thousand Oaks, California.

Description: The Top Ten list is front and center in this advertisement. The ad copy (text) at the top announces that it's time for Greek festival fun, the body has the top ten list, and the bottom of the ad defines their event as having delicious Greek food.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California. Budget conscious targeted with free parking and free admission.

Theme: Fr. Gary Kyriacou and golf chairman Joe Freeth both take the Ice Bucket Challenge to increase awareness of their building campaign for Saint Demetrios Greek Orthodox Church in Camarillo, California.

Segments: Saint Demetrios Church parishioners, golf fans, Greek Orthodox friends of the pastor and church members, residents of the country club. Geographic target of southern California residents within a 100 mile radius of Thousand Oaks, California.

Theme: You can win a brand new Lexus at the Saint Demetrios Golf Classic!

Segments: Saint Demetrios Church parishioners, golf fans, Greek Orthodox friends of the pastor and church members, residents of the country club. Geographic target of southern California residents within a 100 mile radius of Thousand Oaks, California.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California.

Description: An orange is front and center in this advertisement. The ad copy (text) states that Labor Day Weekend is coming up orange, indicating that Orange County and the Orange International Street Fair is the place to be on Labor Day Weekend. The Hellenic Festival logo is positioned in the lower-left hand corner of the ad.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California. Music concert fans and budget conscious (targeted with free admission).

Description: The Greek flag is front and center in this advertisement. The ad copy (text) is in the diagonal white stripes, announcing Synthesi as the Greek band, and free admission on Labor Day Weekend, along with delicious Greek food and pastries. A microphone is announcing the concert in the background filled with concert attendees, indicating a fun concert event.

The top masthead ad copy (text) states Made in Greece - Perfected in the OC !!

Description: A young bartender is holding a Boston Shaker (cocktail shaker to mix beverages) preparing to make a martini or other mixed drink. Nick's Paradise Café logo is positioned at the top of the ad, and on the bartender's vest.

Description: A young man asks his date if she knows Yia Yia Mary's pastitsio recipe. Yia Yia Mary's granddaughter replies until they are married, he should have his Greek food catered by Nick's Paradise Café.

Nick's Paradise Café logo is positioned at the top of the ad, just under the ad copy (text).

Description: A golf ball ready to be hit is front and center. A golf bag with clubs and photo of Icaros Chapter members in sepia tone surround the main golf ball photo in a collage format. Both the Pan-Icarian and Baywalk (on the golf ball) logos are featured in the ad.

Description: A golf ball ready to fall into the hole is front and center. A thumbnail image of the brochure indicating the tournament will be held at Porter Valley Country Club is superimposed over the ad copy (text) stating that Because Monday is the new Friday at beautiful Porter Valley Country Club.

Theme: The Life Giving Spring Bookstore has much more than just books.

Description: Heather and Amy are holding a sign in front of the iconic Hollywood Sign, stating in the ad copy (text) that they appreciate great craft service from Nick's Paradise Café.

Nick's Paradise Café logo is under the Hollywood Sign, tying in the brand with the entertainment industry.

Theme: Greek Orthodox cemetery section serving Southern California.

Media Mix: Greek Obituary home page sponsorship and e-mail list.

Segments: Greek American or philhelene family of deceased with immediate funeral plot needs. Pre-planning individuals who may want to take care of difficult matters in advance. Geographic target of southern California residents between Santa Barbara, California to San Diego, California.

Theme: Funeral home serving the Greek American community.

Media Mix: Greek Obituary home page sponsorship and e-mail list.

Segments: Greek American or philhelene family of deceased with immediate funeral home and plot needs. Pre-planning individuals who may want to take care of difficult matters in advance. Geographic target of southern California residents between Santa Barbara, California to San Diego, California.

Description: The funeral home indicates a long term relationship with the Greek American community by stating the 30+ years of service. A business does not last that long unless it is reliable and fair to their customers. The toll free and both San Luis Obispo and Orange County area code phone numbers indicate the service is serving those areas.

Results: The funeral home averages at least one (1) additional paid service per month compared to the same period without advertising.

Theme: A non-descript young man is holding out a tennis ball and racquet, inviting us to play in the fundraiser tennis tournament!

Description: The tennis ball and racquet are front and center in this advertisement, inviting us to play. By not focusing on the young man, it indicates that we are helping all the youth by participating in the tournament, and not any one camper. The ad copy (text) at the top announces that there is tennis and dinner to support camp.

Segments: Greek Americans or philhelenes who like tennis and / or church camp. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California.

Theme: Handsome young man is looking for something different. That unique event is San Juan Capistrano's first Greek Festival!

Description: Heather and Amy are cheering and jumping for joy in the front of the ad, with a fun summer day by the ocean in the background. Amy's outstretched hands are pointing towards the Hollywood Greeks logo. Both young women are looking for a fun event to attend like a Greek Festival or a wine tasting event. The ad copy (text) discusses two fun events in Santa Barbara and San Juan Capistrano, which are both near the beach.

The Hollywood Greeks text and the the Baywalk Marketing logo are in the bottom part of the ad, tying in Hollywood Greeks to the other Baywalk Marketing brands.

Segments: Greek Americans or philhelenes who like Greek Festivals and the beach / coastal communities. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California.

Description: The Top Ten list is front and center in this advertisement. The ad copy (text) at the top announces that it's time for Greek festival fun, the body has the top ten list, and the bottom of the ad defines their event as having the best Greek lamb chops.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California. Budget conscious targeted with free parking and free admission.

Theme: San Juan Capistrano is known for its community festivals and this is their first Greek Festival!

Description: The radio host and Fr. Bill Tragus are front and center in this advertisement. The ad copy (text) is in waves, announcing that everyone is ready for Greek Fest! A microphone is announcing the interview podcast in the background.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California. Budget conscious targeted with free parking and free admission.

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of southern California residents between San Luis Obispo, California to San Diego, California. Music concert fans and budget conscious (targeted with free admission).

Description: The Greek flag is front and center in this advertisement. The ad copy (text) is in the diagonal white stripes, announcing The Hellenic Sounds as the Greek band, and free admission on Labor Day Weekend, along with delicious Greek food and pastries. A microphone is announcing the concert in the background filled with concert attendees, indicating a fun concert event.

The top masthead ad copy (text) states Made in Greece - Perfected in the OC !!

Theme: Jazz concert benefit in Tucson, Arizona to help rebuild their church.

Description: The help us written in children's block letters followed by a photo of a father with his two children is front and center in this advertisement. The audience is drawn to the need of the children to save their father. The highlighted text alternates between bright red and blue to indicate a red-white-and-blue patriotism like theme to the appeal, indicating that it is your duty to help this father and his children. It is written in a newsletter format to add to the authenticity, as if it was coming from a large non-profit group's national appeal campaign.

Segments: Saint Demetrios Church parishioners, golf fans, Greek Orthodox friends of the pastor and church members, residents of the country club. Geographic target of southern California residents within a 75 mile radius of Thousand Oaks, California.

Description: The white golf ball standing out above the black practice balls is front and center in this advertisement. If the church had a logo, ideally that would have been placed on the white golf ball. This golf tournament is known for their more than generous goodie bags.

Theme: Fun and laughter at an exclusive California beach country club.

Segments: Saint Basil Church parishioners, Basile comedy fans, Greek Orthodox friends of the pastor and church members, residents of the country club. Geographic target of southern California residents within a 75 mile radius of Dana Point, California.

Behavioral user status:

Special Occasion — Possibly once in a lifetime chance to visit the country club.

Brand Loyalty — for Basile

Benefits Sought — Event meets the customers' desire to help the church, see a great venue, and enjoy Basile's comedy.

Description: The location and comedian are front and center in this advertisement. Initial promotions linked the banner to the Strand at Dana Point's website, and subsequent promotions linked to the non-profit group's event page.

Theme: You can make a difference in a tragic church fire that could have happened in your community.

Segments: Saint Demetrios Church parishioners (past and present), Greek Orthodox friends of the pastor and church members, Christians and Greek Orthodox at-large who want to help worthy causes.

Description: The ad copy (text) "i can make a difference ?" is written in block letters is front and center, with a lower case "i" indicating how small we may feel when something terrible happens. Links to Donate and Photos are included with a dramatic image of the church fire. This message should be followed up in 30 days with a progress report and updated photos, showing that donors are making a difference.

Segments: Greek American restaurant owners motivated to expand or help launch their children in the same business, veteran fast food restaurant employees who wish to run their own established business, job switchers seeking a traditionally stable business of fast food. Geographic target of southern California residents within a 40 mile radius of Pasadena, California.

Description: The rare opportunity of both land and business being for sale in a desirable southern California city is the main message in this advertisement. If the advertiser does not receive sufficient interest with this anonymous campaign, then it should be followed up in 30 days with specific location information, photos, and optionally a YouTube video.

Description: A formally decorated ballroom table is front and center in this advertisement, placed as a screen capture of the ballroom website. The fancy script font used in the heading of the ad copy (text) indicates the level of sophistication that can be presented in this venue. Using the website screen capture lets the audience know there is a dedicated website to visit. This follows with a notice to professional location managers that an episode of Glee was filmed there, indicating that the venue had already been accepted and utilized by the entertainment industry.

Theme: Sunshine and the beach at Santa Barbara's Greek Festival. Sunshine and the Mission at San Juan Capistrano's Greek Festival

Segments: Greek Americans or philhelenes who like Greek Festivals. Geographic target of central and southern California residents between San Luis Obispo, California to San Diego, California.

Description: The bright golden sun on the blue waves logo tie-in with the Santa Barbara festival's website logo. Since Santa Barbara is a vacation and get-away destination, the scene of the beautiful beach and pier indicate that there is more to do while visiting. For San Juan Capistrano, the sun's rays tie-in with the famous Mission of San Juan.

Description: Going frame-by-frame of the promotional YouTube video, we captured the best frame showing the romance in a dimly lit room, with a smoke filled background. The imagery reminds us of an earlier time — i.e. Humphrey Bogart or Frank Sinatra movies.

Description: The bright green classic 1954 American automobile is front and center in this advertisement to let event attendees know about the fun venue for their conference. The ad copy (text) describes that Astor Classics Event Center is also an automotive and communication museum (classic old telephones), indicating that there is more to see than just a few cars.