Hoppy Billboard

Cristal beer is now available in every province of Belgium. To reinforce their expansion, Cristal changed his look to the authentic beer with lovely hop taste. This resulted in a very hoppy Out-Of-Home campaign where the hop actually grows on a panoramic billboard. For this execution the billboard needed to be south oriented with a lot of sunlight. You can follow the hop growing until the 30th of July at the intersection Haachtsesteenweg/Houtweg (Brussels 1130).