New Panera Rewards Program

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I got this message from my husband while he was at Panera working the other day.

“As if a clean restaurant, a friendly staff who “gets” the customer, hassle free wi-fi and bottomless cups of coffee weren’t already cool, now this. When I activated my card, it loaded a free tea and free pastry.”

Panera has come out with a great new loyalty program called “My Panera“. You just pick up a card at the register while you are there, then go online to register it. The first time you use it after you register, you will get a free reward. My husband got a FREE tea and pastry!

You show the card each time you dine and the card’s rewards are tailored to your unique tastes! Which means you should receive FREEBIES and deals on your favorite Panera products.

It’s always nice to get free stuff, but lowering prices or giving stuff to people that simply go to the restaurant would go further to create customer loyalty.

I don’t need another card to carry around, and I certainly don’t need yet ANOTHER corporate entity using my personal information for their own gains.

Your name, address, email, and birthday will be sold to other companies that direct market to people and homes, and you’ll be getting more and more junk mail.

The last thing anyone needs is more exposure of our private info and buying patterns. And for me, personally, I don’t like being harassed by employees when all I want is my breakfast sandwich and a coffee. Some of them are fine, and they accept a simple “No thank you.” Others choose to go three rounds on why getting the card is so “Great!”. No means no … thank you.

I work for the company that is behind the MyPanera loyalty card and I can assure you that your personal information is not being sold to third parties. Our company’s core focus is being customer-first.