Why make a How To film? Well, to explain things of course. Complex ideas, new technologies, and specialist concepts often need that extra explanation, especially for a mainstream audience.

Film is a very accessible medium and a perfect How To vehicle as you can show, rather than merely tell. It’s like holding your audience’s hand as you guide them through new ideas – though without sweaty palms coming into contact.﻿

If you live in America in the 21st century you've probably had to listen to a lot of people tell you how busy they are. It's become the default response when you ask anyone how they're doing: "Busy!" "So busy." "Crazy busy." It is, pretty obviously, a boast disguised as a complaint.