The aims of this article (the second in a three-part series) are threefold, namely to (1) develop a
scale for the measurement of the perceived importance of store image dimensions , (2) purify the
developed scale to ...

This qualitative research focused on identifying those store image attributes perceived as important by a selected
group of female apparel consumers. In addition, their perception of Lindquist’s proposed dimensions of ...

This article is based on the conceptual theoretical model developed in Part 1 of this series of articles. The objective
of this research is to identify female apparel consumer market segments on the basis of differentiating ...

Apparel shopping behaviour in a multicultural society is a complex phenomenon. The objective of this paper is to
analyse various theoretical models from two disciplines, namely Consumer Behaviour and Clothing, and to ...