Digital Acquisition Lead at TDI Global

TDI Global is a multinational performance management company that helps position public and private organizations to achieve sustainable high performance. Our Executive Placement service adopts a new approach that puts the "right people on the right job". This complements our drive to building sustainable high performance organizations.

Job Title: Digital Acquisition LeadDescription

Our client is a financial company in Nigeria with their eyes for the top. The company is recruiting highly competent, experienced and result-oriented professionals to join its pioneer team.

They are Driven by core values of teamwork, innovation, mutual respect, professionalism, and performance driven.

This position will provide vibrant career opportunities and offer very competitive remunerations and unparalleled job satisfaction.

Responsibilities

You are ultimately response for shaping and delivering an overarching marketing and digital customer acquisition strategy for the firm, whilst analyzing and reporting on all marketing activity, using insights to drive decisions

You will work closely with the commercial and development teams to ensure a consistent brand message and customer experience is delivered across all marketing channels including offline platforms, social community etc.

You will develop the organization brand presence through targeted digital marketing campaigns, optimized content and high performing channels using innovative thinking and influencing skills

You will lead marketing in the digital space, working with several partners and agencies. In this role, you will lead implementing, optimizing and managing all digital / online marketing channels including SEO, PPC, affiliates, email, display and mobile channels

You will be responsible for building innovative digital marketing strategies and driving these strategies through to delivery in line with marketing budgets

You will use advanced web and mobile analytics to optimize budgets and marketing ROI

You will be responsible for analyzing digital/ online trends and customer behavior and refining digital strategies to take advantage of opportunities Identified

Strong analytical and research skills are essential alongside team management skills and experience of project/program management and relationship management including managing suppliers and third party partners

Experience of working in an e-commerce/telecoms environment with transactional websites strongly preferred

Excellent communication skills in order to liaise with internal stakeholders and manage external agency relationships