(CNN) – They may not always agree politically, but New York Gov. Andrew Cuomo and New York City Mayor Michael Bloomberg competed in whitewater in the Adirondack Mountains on Monday to boost tourism for the Empire State.

"There was a serious purpose to it, obviously, and that was about getting the word out about the Adirondacks and increasing tourism," Cuomo said, according to the Adirondack Daily Enterprise.
The paper reported the two opposed each other in separate rafts and Cuomo’s team, which included his daughters and a few aides, bested Bloomberg’s contingent.

The event was timed to coincide with the launch of a new ad campaign intended to drive tourism to the Adirondack region in upstate New York.