Monday, May 18, 2015

Yesterday night, the creative director of Balmain, Olivier Rousteing,
took the red carpet at the Billboard Music Awards together with his
friends Kendall Jenner and Jourdan Dunn. They were all dressed in
Balmain x H&M – revealing the first pieces of the collection. "I want to talk
to my generation: this is my main aim as a designer. H&M allows me
the unique possibility of bringing everyone into the world of Balmain
get a piece of the dream and create a global #HMBalmaination: a
movement of togetherness, fuelled on a hashtag. The collaboration felt
extremely natural to me: H&M is a brand that everybody connects to.
It calls for unity, and I am all for it", says Olivier Rousteing.

Under
the creative directorship of young Olivier Rousteing, Balmain – the
epitome of French luxury – has grown into a global pop culture
phenomenon.

Still,
Olivier Rousteing has always remained true to the brand’s DNA and its
couture legacy. Balmain is all about energy; fun, amusement and
freedom, as well as unique craftsmanship. All powered by a showbiz
flair – highlighting the brand’s pop charm through the H&M
collaboration came as a natural decision.“We are excited to
have Balmain as our guest designer at H&M and create a truly
involving experience for everybody. With its mix of couture spirit and
streetwear attitude, Balmain owns a unique style, at once opulent and
direct, sensual and energetic. It is also closely linked to the show
business and music worlds, which adds another element of surprise”,
says Ann-Sofie Johansson, Creative Advisor at H&M.

The
collection will be available from November 5, in around 250 stores
worldwide and online, and will feature clothing and accessories for
both women and men.

Khloe Kardashian new host of Fashion Police? Well, since Kelly Osbourne quits Fashion Police to pursue other opportunities right after the Zendaya Controversy. Kelly says good- bye! Rumors are swirling that Khole Kardashian is signing on as a ...