Igennus – Where It All Began…

It’s not always easy to see the positive during a crisis – let alone an opportunity – but this was exactly how the seed of an idea for a specialist nutrition business was planted in the mind of Igennus Healthcare Nutrition’s Founder and CEO, Dr Jav Nazemi.

In 1998, Jav’s family experienced a health scare with their youngest daughter, who was diagnosed with a rare heart condition. This left her with a damaged and narrowed heart valve, which caused blood clots that subsequently caused blind spots in her vision.

Not wanting to rely on lifelong prescriptions of penicillin and aspirin, the family avidly researched how good diet and nutrition could help to manage their daughter’s condition. Jav spoke to Hammersmith clinician Professor Basant Puri (an eminent researcher, author and proponent of nutritional medicine) for advice. Professor Basant was doing research on Fish Oils and getting remarkable results. This was the start of a journey that led to the formation of Igennus Healthcare Nutrition – a company founded on the principles of holistic health and nutritional science.

The Igennus Family of Products

E-EPA 90 – Restore Wellbeing – Step 1

E-EPA 90 is the purest ethyl-EPA concentrate available without prescription, suitable for counteracting omega-3 deficiencies and restoring a healthy omega-6 to omega-3 ratio. Research suggests that EPA plays an important role in supporting optimum brain function, including attention, concentration and emotional wellbeing.

Echiomega – Suitable for Vegetarians and Vegans

Echiomega Echium Seed Oil (sourced from Echium plantagineum) provides the richest natural source of the omega-3 SDA, offering support for cardiovascular health and eye function, maintaining anti-inflammatory and immune response, and promoting healthy skin. Echium Seed Oil offers the highest rate of conversion of any plant-derived omega-rich oil to the important long-chain fatty acid EPA, making Echiomega an ideal supplement for vegetarians and vegans.

OmegaFlex Duo – Replenish & Repair joints and bones

Omegaflex DUO is an advanced multi-action formula for the joints and bones, combining the powerful natural anti-inflammatory properties of ethyl-EPA and GLA with the tissue-restoring properties of glucosamine & bioavailable calcium, vitamins C & D3 and minerals. These vital nutrients nourish the synovial fluid, support collagen synthesis and form the building blocks for cartilage and bone tissue renewal, as well as offering direct anti-inflammatory support. These natural and synergistic ingredients are highly bioavailable – using a special form of hypoallergenic glucosamine (non-shellfish-derived) and ‘pre-digested’ algae-derived calcium for optimum absorption and utilisation in the body.

Commitment to efficacy, quality and sustainability

Igennus has carved out a specialist expertise in the area of polyunsaturated fatty acids and its relevance to a wide range of health concerns. From the very beginning, Igennus has pioneered the use of pure EPA for preventative and restorative health. Igennus’ lead product Vegepa E-EPA 70 now has a dedicated and loyal following, with thousands of customers taking daily doses of pure EPA for inflammatory conditions and ailments ranging from CFS, psoriasis, arthritis and diabetes to depression, ADHD and schizophrenia.

Research and development are central to the innovation of Igennus’ specialist EPA supplements, which are developed in association with nutrition scientists and independent researchers and clinicians. The provision of efficacious supplements and a relentless focus on quality and safety are key – a company-wide commitment that influences choice of suppliers, raw materials, packaging facilities and even testing labs. All products are independently batch-tested to guarantee safety and are certified free from heavy metals, PCBs and dioxins. Igennus EPA is sourced from sustainable marine anchovies, with minimal impact on biodiversity.

Igennus won’t compromise on using natural ingredients, and avoid artificial colours, flavours, preservatives and sweeteners at all costs – a commitment that has its challenges, but something Igennus is committed to for the long term.