Yakima Products Inc., the vehicle racks company in Beaverton, announced Friday that Ryan Martin would be its chief executive.

Martin, most recently global director of strategy and business development with Whirlpool Corp., replaces Mark Reis, who has departed the company after two years in the position.

"Yakima is an innovative and iconic brand that has led the cargo management category for 35 years, and I am looking forward to being part of the Yakima team and helping our consumers live adventurous lives," Martin said in a statement. "We have an amazing platform for success and I look forward to helping Yakima achieve its full potential."

Martin spent nearly 12 years with Whirlpool, in finance, marketing, procurement and global operations at the company's global headquarters in Benton Harbor, Mich. He also completed a two-year assignment in China, growing Whirlpool's procurement footprint.

Martin has a bachelor's degree from Indiana University South Bend and an MBA from the University of Denver.

"As we mark our 35th anniversary in 2014, we're excited to welcome Ryan to Yakima. With his background and experience we are confident his leadership will take the company to the next level," Bobbie Parisi, global brand vice president, said in the statement.

In his previous role at Whirlpool, Martin worked closely with Yakima's parent company – Kemflo International -- for the past seven years, including product design, development and delivery.