‘Move’ Over Arc, Sony Trademarks New Name

March 10, 2010
Written by Anthony Severino

For weeks now the media has been referring to the PS3 motion controller by its rumored name, Arc. Originally dubbed internally as Gem, Sony’s motion controller is going to be a main focal point at Sony’s GDC press conference tonight. It’s expected that an official name will be revealed tonight as well. According to a new trademark filed by Sony, it looks like another name could be sending ‘Arc’ on the ‘Move’.

Just yesterday, Sony Computer Entertainment filed a trademark for the name ‘Move’. The trademark covers “game controllers for consumer video game consoles”. That would definitely cover the PS3 motion controller, and ensure there is no legal battling over the name Arc, which is the name for a line of Microsoft computer mice.