In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

#1: Offer Free Content at Each Stage of the Sales Funnel
People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information before they pull the trigger. This is when you

Social Media Marketing

Industry Report

In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.