ECGPC Brochure

Cultural Awareness for Global Business

Cross cultural workforces for many of us are becoming the norm instead of the exception. What is not the norm is how business leaders are preparing their teams for success in the new global arena. From over reliance on a single staff member, to ignoring the issues altogether, we see a full spectrum of well intentioned yet badly executed strategy. The issue is not going away, in fact, recent data suggest with the explosion of the eastern middle class, global business must adapt or risk losing out on the largest emerging markets in modern times.

ECG has a staff of highly trained senior consultants and instructors that bring incredible value into the arena of business culture. We not only teach the differences that are both obvious and subtle, but we coach our attendees through the behavioral changes required for success in their specific situations. Our level of in-depth customization is the best in the world and your people will benefit from the education and new behaviors they will possess.

The expansion of globalization and immigration demands most businesses today work with international partners and customers as well as multicultural workforces. Even, and perhaps especially, seasoned business leaders are experiencing the problems that often arise in cross-cultural partnerships and communication. Business history is rich with examples of common cultural differences that often destroy a good beginning.

Close the gap of cultural understanding and give your team the tools to tackle perhaps the single largest roadblock to success in global business–a fundamental behavioral misunderstanding of their global partners.