Here’s some cultural context for you in an analysis of this new phenomenon of the “GFE” in prostitution:

[…]Dude, talk about buying someone heart and soul.

Then of course there’s the entitlement aspect. The men who engage in such a thing not only believe that it’s right and appropriate to buy away a woman’s loathing of them and that she should act like she likes it, but they also believe that they, for whatever reason, have a right to a relationship. They have a right to buy another human being, use it, discard it, and she should pretend that she enjoys it.