Post Malone’s “I Fall Apart” Is Surging In Popularity Nearly A Year After Its Release

A video of him performing the song live recently went viral.

UPDATE: “I Fall Apart” debuted at No. 65 on the Billboard Hot 100 for the October 14 chart week, marking the third-highest chart position for a song from Stoney. According to HipHopNMore, Republic Records will officially promote the song to Rhythmic Radio the week of October 17, marking a big vote of confidence from the label.

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Post Malone is still celebrating the success of his new single “rockstar” featuring 21 Savage, which debuted at No. 2 on the Billboard Hot 100 this week, but he may have another hit left in his December 2016 debut album Stoney. In the past few days, daily Genius pageviews for his song “I Fall Apart” have skyrocketed, climbing from an average of 1,200 last week to 5,335 on Sept. 24 and a whopping 11,929 on Sept. 25. This represents nearly a 1,000 percent increase in just two days despite no official push from the label.

Genius isn’t the only place where the song is finding new success. “I Fall Apart” currently sits at No. 18 on iTunes' Top Songs chart, not too far off from his buzzy new single. It hasn’t hit the Billboard Hot 100 yet, but could be poised to debut next week. The reason for its recent surge could be thanks to a live performance video originally posted by Twitter user rosesdua and later shared by the Facebook page Youngcerati. The video has garnered over two million views since it was posted on Facebook on September 24, the first day that “I Fall Apart” saw a notable increase in Genius pageviews: