PR Campaign – The Mick Knighton Mesothelioma Research Fund (MKMRF)

I just added some information about my experience with the Mick Knighton Mesothelioma Research Fund – It was a campaign I undertook between February – May 2011 and I thought i’d just share a few facts about it here. If you are interested, would like to read more and see some of the coverage achieved, please visit the “Work” section of this Blog.

Background To The Campaign

In May 2002 The Mick Knighton Mesothelioma Research Fund (MKMRF) was set up by Chris Knighton in memory of her husband Mick, who died from the asbestos related cancer, mesothelioma in 2001.

Over the past 10 years MKMRF has raised over £900,000 and has successfully funded three major research projects into mesothelioma.

On the 14th May 2011, MKMRF hosted their sponsored Glitter Ball to celebrate the 9th Anniversary of the Charity’s foundation. The Glitter Ball also commemorated the 10th year since Mick Knighton’s death.

Objective

Successfully raise awareness amongst publics about the Mick Knighton Mesothelioma Research Fund and the asbestos related cancer, mesothelioma, with the aim of encouraging charitable donations before the May 14th Glitter Ball, 2011.

Strategies

Launch a media relations campaign and successfully gain coverage in at least one major North East publication.

Launch a personal communications strategy with organisations to effectively raise awareness and charitable interest in MKMRF and The Glitter Ball.