San Francisco, CA, June 24, 2013 – The 2013 J-POP Summit Festival, San Francisco’s annual celebration of Japanese pop culture, music, fashion and film, celebrates its 5th anniversary by announcing its expansion – to Union Square – as celebrates this year’s theme, “Make Kawaii Universal!!” with a special live concert on Sunday, July 28th from 2:00pm-4:00pm, featuring one of Japan biggest J-Pop stars – Kyary Pamyu Pamyu.

Presented in partnership with Union Square Live presented by the City of San Francisco, the 2013 J-POP Summit Festival will take downtown San Francisco by storm with “cute” J-Pop as a complement to the Festival’s core location, taking place Saturday and Sunday, July 27th and 28th. A variety of live bands, fashion shows, anime and live-action film premieres, Guest of Honor appearances, vendors and a special POP GOURMET Sake Tasting event are scheduled. Additional details on J-POP Festival events and programming are available at:

An integral part of the theme of J-POP SUMMIT 2013, “kawaii” is a universally celebrated Japanese word that means “cute” or “loveable” and has become a prominent aspect of modern Japanese popular culture and expressed prominently in fashion, music, anime, games, characters, and cosmetics. The word has also become part of daily youth vernacular and is widely used to comment on style and fashion.

“The celebration of the J-POP Summit spreads beyond Japantown this year and we are very excited to bring a special edition of the festival to Union Square, led by one of Japan’s biggest pop stars, Kyary Pamyu Pamyu,” says Seiji Horibuchi, the President/CEO of NEW PEOPLE, Inc. and Chairman of the J-Pop Summit Festival Committee. “By having this opportunity to present the essence of Kawaii Culture to a mainstream and demographically diverse area of the city, we hope to deliver the spirit and creativity of this unique pop culture phenomenon to even more people.”

Born in Tokyo 1993, she began as a model for several Harajuku fashion magazines when she was still in a high school and her unique looks and bizarre language and behavior caught Japan’s, and soon the world’s attention. Kyary Pamyu Pamyu released her major debut, MOSHI MOSHI HARAJUKU in August 2011 from Warner Music Japan, and the music video for its single “PONPONPON,” has been played over 50 million times on YouTube. Her first full-album, Pamyu Pamyu Revolution, was released in May 2012. In February 2013, Kyary Pamyu Pamyu began a world tour and recently released her sixth single, “Invader Invader,” in May.

Una was formally a charismatic shop assistant in Harajuku and began her modeling career as a model by getting a snapshot taken by a fashion magazine in 2010. It didn't take her long to begin appearing regularly in numerous fashion magazines. With her beautiful looks, edgy style, and perfectly balanced body proportions, she represents a new type of Harajuku model capable of expressing not only kawaii style but also showcasing other cool aspects of Harajuku culture. This iconic figure of the Harajuku street scene will also debut her first musical single, "Juicy Juicy," on August 14th.

Kylee is an upbeat 19 year-old pop singer/songwriter currently signed to Sony Music Japan and has become a fast-rising multi-cultural star that is developing a major following in both the U.S. and Japan. Kylee has been featured in the U.S. on the Today Show, and her second single, "missing/IT'S YOU," released in 2010, was featured heavily in a commercial for online apparel retailer NISSEN. In 2011 she performed for an audience of more than 50,000 people at an official Major League Baseball game and has also sang for President Barack Obama.

The 22-year-old Japanese human beat-box, Daichi, began teaching himself his amazing skill beginning at the young age of 10. Without using any instruments or machines, Daichi can make more than 50 different sounds using his voice, and moreover, can play rhythm beat and sing melody at the same time. Daichi is known internationally for his talents and he has opened for the likes of Boys II Men and collaborated with numerous singers, dancers, DJs and performers.

Founded in 2005, Union Square Live brings free music, dance, circus, theater, outdoor movies and other entertainment to Union Square Park for everyone's enjoyment. Held April through October, most programs are presented on Wednesdays at 12:30pm and 6pm and on Sundays at 2pm.

About J-POP SUMMIT FESTIVAL

The J-POP SUMMIT FESTIVAL is an annual Japanese Pop Culture celebration that features live bands and artists from Japan, pop culture panel discussions, film premieres, fashion and DJ dance events, and celebrity appearances. The Festival is hosted by NEW PEOPLE in cooperation with the Japantown Merchants Association. In 2012, the two-day event attracted 65,000 attendees.

More information about the J-POP Summit Festival is available at: J-POP.com.