Google Takes On Instagram

LARASATI OETOMO on TECHNOLOGY

“The point is to make web great again”, said The Washington Post’s chief information officer on working with Google AMP.

Pioneered by Snapchat and adapted by Instagram and further WhatsApp, 24-hour old visual content regarded as “stories” are popping everywhere. In effort of making web to work more like an app, Google is applying the content format that can appear literally anywhere on the web, especially for publishers.

Google is clearly trying to create a retrospective revolution to return from the reign of mobile application to the use of open web, where everything is simple, data friendly, and embedded in high accessibility even for senior civilians. What do you think—would you like a one-click stories on Google?

Twenty years ago when the world wide web was first introduced, who would have

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