Tag Archives: Innovation

Napa, California, 2016-May-19 — /EPR Food & Beverage News/ — Winecrasher.com, announced today the launch of a new wine club based on the company’s unique “Crash Pricing” concept – which guarantees the best prices for critically rated wine.

In Winecrasher’s innovative concept, which was inspired by Hotwire/Priceline, the customer is shown all the info about a wine (rating, varietal, region and vintage) but the company only reveals the wine label and name of the winery after the purchase is complete. This discrete discount model allows Winecrasher to offer the greatest discounts on wines while protecting winery brands.

Winecrasher is extending this concept to it’s newly launched wine clubs which will offer customers a monthly subscription, for either three (3) or six (6) bottles of critically rated wines.

Each of the wine clubs is guaranteed the following:

The best price in the US market for each bottle

Each bottle sold has been critically rated by either Wine Advocate, Wine Spectator, Antonio
Galloni’s Vinous or Burghound.

In addition, Winecrasher will offer a premium experience through its personally tailored wine club for anyone who wants to customize their selection.

“We wanted to create a club where people can try new wines, without preconceived notions, while learning about new regions. With the guarantee that they’re getting the best value,” said Winecrasher’s Co-Founder and Wine Director, Nancy O’Connell. Nancy, who will manage and select the club’s wine portfolio, also mentioned that “While we choose the wines based on our own impressions, sourcing only critically rated wine allows the added assurance that the customers receive a product of verifiable quality.”

“This wine club concept ties in to the whole philosophy of Winecrasher,” said Winecrasher’s Founder, Niv Nissenson. “We feel that people are tired of wine clubs that market obscure wines or put high markups on the bottles sold. We think that wine consumers are equally dissatisfied with clubs that make it very easy to join but difficult to unsubscribe. At Winecrasher we aspire to create a wine club where the best price is guaranteed, every wine is rated and it’s very easy to cancel”

About Winecrasher:
Launched in Early 2016 in California, Winecrasher.com brings a new and unique marketing concept to U.S. wine retail. Inspired by Travel Websites Hotwire.com and Priceline.com , Winecrasher utilizes “crash pricing” to provide it’s customers with the guaranteed best value in wine. Winecrasher provides customers with all the information about a bottle of wine (region, varietal, score etc.) but only reveals the name of the wine after the purchase is complete. This allows Winecrasher to offer the guaranteed best prices in the market while protecting winery brands from public discounting. A win-wine for consumers and wineries!

WASHINGTON, IA, November 25, 2014 — /EPR FOOD AND BEVERAGE NEWS/ — 783 million people live each day without clean water and 3.4 million die annually from a lack of pure water. To combat these staggering statistics, Washington-based nonprofit, Hays PureWater, launched a crowd-funding campaign. The money raised will fund 30 Khlor Glen technology units to purify water for 150,000 individuals. The organization hopes to raise $10,000 by December 1st.

Hosted on crowd-funding platform IndieGoGo, the project offers nine sponsorship levels. Each level includes novelty “rewards” for donors, ranging from stickers to t-shirts to a trip to Haiti. The rewards are unique, innovative and hands on, giving donors a sense of ownership in the project. For just $2,500, an investor can travel to Haiti (all inclusive) to see the life changing benefits first hand.

The Khlor Glen is a simple unit that turns salt water into chlorine. The chlorine treats infected water, removing deadly impurities and toxins in just one hour. It’s solar powered and easily used in remote areas, where clean water is most needed. “It will also impact malaria zones as it can be used as a bug repellant and protect from disease,” says founder John Hays. “Even just using the chlorine produced by the unit as a sanitizer can cut down on so many infections that the natives in these areas don’t even know exist.”

In the last eight years, Hays PureWater distributed over 4,000 purifying units around the world, changing entire communities by implementing this system. It’s proven to work. Hays builds each system with the help of a dedicated group of volunteers. Nothing is outsourced, ensuring the most effective product for the lowest cost. Now all they need is help from their community to change the lives of those in need once more.

ABOUT Hays PureWater
In 2006, after traveling around developing nations on missions trips, John Hays began to create a low cost, portable solution for water purification. John, who worked with municipal water works for over 30 years, put his experience to use and developed the Khlor Gen system. Through the years, the design and look has been changed and improved, but the mission has stayed the same. The organization exists to provide people with clean water, reaching out to them through word and deed. Eight years and 4,000 units later, that mission continues full steam ahead. For more information, logon to www.hayspurewater.com.