Podcast

Should I Build my Personal Brand to Amplify my Company – PART 1

Should you? In today’s marketing environment filled with larger than life Personal Brands like Elon Musk, Steve Jobs, to more relatable individuals, like housewives and fitness enthusiasts who have built a fan base of influence, should you as well be building a Personal Brand? That’s what we are talking about on this episode.

What are the types of Personal Brands in the World?

3:20 – Breaking down the word ‘Personal’

3:29 – Humans relate to humans and not companies.

(Building ‘Relatability’ and ‘Empathy’)

4:59 – Breaking down the word ‘Brand’

6:33 – What are the types of Personal Brand?

1. Internal Business Owners (6:36)

Examples

6:47 – Steve Jobs (Apple Inc.)

7:05 – Jeff Besos (Amazon)

8:33 – Elon Musk (SpaceX, Tesla Inc., Hyperloop)

Personification of Brand (10:35)

Examples

10:46 – Walt Disney (The Walt Disney Company)

2. External Personal Brands (11:21)

11:32 – Using a Celebrity

11:49 – The difference between ‘Internal’ and ‘External’ Personal Brands.