Case Study: Sony Pictures Television

Sony Pictures Television (SPT) is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. With such a diverse portfolio and complex business they knew they needed the right mix of professionalism, flexibility and insightfulness to respond to their multi project needs.

In 2008, Sony Pictures Television chose the Playground Group to become one of their select vendors. Over the years this relationship has evolved into one of the best partnerships Playground Group has had the pleasure to partake in. The retainer and project work has ranged from; complete social media site creation in multiple languages to full Channel website design and development, show specific microsites pages, contest and advertising campaigns.

“When you work with Playground Group you have the peace of mind that all your off and on-line needs can be fulfilled in one agency.” – SPT

AXN

AXN is a global Television network offering the top rated series, blockbuster features, adventure-reality, lifestyle, sports and the most popular action-drama shows. The network is available to more than 80 million households throughout Europe, Asia, Latin America and the Middle East. AXN is a leading international television destination among young adults 18-34 and has become the fastest growing global television network on the planet.

AXN Beyond & Astro AXN Beyond

AXN Beyond is a cable and satellite TV channel, owned by Sony Pictures Entertainment in the Asia-Pacific. The channel is a spin-off of the popular TV channel AXN Asia, It is available in 18 countries throughout the Asia-Pacific region (Brunei, China, Hong Kong, Indonesia, Macau, Philippines, Singapore and Thailand) and features Shows that are “Out of the ordinary”, fantasy, horror and the paranormal.

Sony Max

Sony Max is a new channel from Sony Pictures Television that launched in more than 40 African countries including South Africa, Nigeria, Kenya, Uganda, Ghana and Tanzania. Sony Max is a 24-hour action and reality channel that will target the male audience. The channel has a great line up of movies, series and not-to-be-missed action and reality programming. In addition to movie titles like Tomb Raider, Zoolander, Jackass, Shaolin Temple and The Texas Chainsaw Massacre, Sony Max will also feature Mexican professional wrestling known as Lucha Libre. Sony Max offers a world class high-impact entertainment channel for the Men of Africa.

ONE TV Asia

ONE TV was launched in 2011 by Sony Pictures Entertainment Asia. It is first channel dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, exclusively to all pan-Asia viewers. ONE showcases the latest Korean drama titles within weeks of its premiere broadcast in Korea on an exclusive and first-run basis. Viewers can expect to catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up will also include the most current K-pop variety, reality and music programs. Other top-notch Asian entertainment programs are expected to join the line-up later on this year.

SET Latin America & Brazil

Sony Entertainment Television (SET) is a general entertainment cable television channel that began transmissions in 1995. They are co-based in Brazil, Perú, Chile, Venezuela and United States and it airs in 26 countries in Latin America. SET Latin America shows new original series produced in region as well as the most recent season series from United States television networks. Unlike most television networks in Latin America, which air all the imported shows dubbed, Sony airs most of its shows subtitled (in Portuguese or Spanish, depending on the country).

Animax Global Communities

Animax is a global television network which broadcasts in 38 countries. Their parent company, Sony Pictures Television (SPT) asked us to create social networking community sites for each of their regions. The sites were created to allow Anime fans to have a forum to come to and discuss their favorite shows on Animax. It was also a means for Animax to communicate news and info interactively with their hardcore fan base. Playground Group built out sites for 17 different regions in 11 different languages. In comparison with the main network sites, there was an increase in average on-site time from 2.35 minutes to 21 minutes.

AXN Global Communities

AXN is a cable and satellite television channel owned by Sony Pictures Entertainment, which was first launched on May 22, 1997. The network is now spread across several regions in the world, including Europe, Asia and Latin America. AXN delivers 24 hours a day of action TV series, movies, animation, adventure-reality and lifestyle sports programmes. In the United States, AXN is used for the streaming of Sony’s television library on the online video service Joost.

Playground Group designed and developed 15 regional deployments of AXN Branded Community sites built on the Ning Social Networking Platform. These community sites have increased the traffic, reach, stickiness and SEO of their Network parent sites, while also increasing average time on site from 3 mins to 22 mins. The Sites features user generated content, delivered via an integration of the Ning platform, Google and DoubleClick ad feeds for cross promotion, and custom views to display friends and groups.

SET Global Communities

Sony Entertainment Television (SET) Asia and Southeast Asia is a 24/7 English entertainment channel from SPE Networks and is part of Sony Pictures Television (SPT). SET is devoted to serving the interests of discerning, urban career women. This trendsetting channel provides smart entertainment – sexy, chic, sophisticated and witty shows – with strong female leads, and features a variety of programme genres such as lifestyle, drama, comedy and reality.

Playground Group created and built 8 regional deployments of SET Branded Community sites built on the Ning Social Networking Platform. These community sites have increased the traffic, reach, stickiness and SEO of their parent sites, while also increasing average time on site from 3 mins to 22 mins. The Sites features user generated content, delivered via an integration of the Ning platform, Google and DoubleClick ad feeds for cross promotion, and custom views to display friends and groups.
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