I’m Alexander Melville, formerly Alexander Klement, a designer born and raised in London, currently living in Cambridge with my wonderful partner and two amazing children.

Working at the intersection of design and digital, I aim to create work that is both visually engaging and highly effective.

Currently I’m work at Grey, creating famously effective advertising across digital platforms, I also freelance under the brand name Design Planet, and am co-founder of children’s clothing brand Zuki&Luna.

Selected works ↓

Pringles — Twitch Battle Couch Gaming Event

Project infoIn partnership with Twitch and PlayStation, Pringles created a unique gaming event, bringing gamers together from all over Europe to celebrate the power of play in the real world.

My roleIt was my job to turn an existing printed invite into a 30-second pre-roll video for Twitch. Using the blueprint concept, I created a 3D environment with simple extruded objects that an animated camera would fly through. Materials were chosen that helped flatten the overall look to give that blueprint style, with the Pringles elements being fully rendered with reflectiveness and shadows. The audio track was compiled from VideoCopilot’s MotionPulse BlackBox.

Tuborg — Open Lives Chatbot Campaign

Project infoGrey developed a unique digital chatbot experience for Tuborg that enabled people to not just experience the life of a celebrity, but to experience a night living in their shoes.

My roleMy role on the project was to develop a visual identity that communicated this duality of overlapping experiences that would still remain true to the core Tuborg brand language. I developed a set of guidelines to base all further digital and motion assets on which I then oversaw roll-out of the design.

Zuki&Luna — Environmentally Friendly Children's Clothing Brand

Client Zuki&Luna

Agency Design Planet

My Role Concept and Design

Project infoZuki&Luna is an ethical, environmentaly friendly clothing brand for children. Zuki and Luna are two different words for Moon and therefore the branding takes on these icons. The logotype has been built to resemble a childs building block, they can be re-arranged to best fit their location.

Bose — Calmness Through Emotive Design

Client Bose

Agency Grey London

My Role Design, Art Direction & Motion Graphics

Project infoBose’s 2018 advertising campaign was based around the idea of really feeling the music your listening to. We leveraged emotive photography, extended letter spacing and a solid rule to communicate the calmness that is felt when listening through Bose headphones.

Vodafone — Tearing up the Bills

Client Vodafone

Agency Grey London

My Role Design, Art Direction and Motion Graphics

Project infoVodafone had removed line rental charges from their Home Broadband packages, reducing the cost to the consumer and producing a more competitive offer. They needed to communicate this change across traditional and digital advertising in order to promote their offering. The campaign was focused around customers tearing up their land line bills, a very direct representation of the fact customers no longer needed to pay these charges and were literally throwing them away.

36 Days of Type — Creating Unique 3D Letterforms

Project infoEach year 36 Days of Type launches a challenge for designers across the world to produce a new character design every day, resulting in a full 36 characters by the end of the 36 day period. The area I wanted to explore with this project was 3D, creating a realistic looking form through physical modeling, materials and lighting. Each letter form was treated in a unique way resulting in 36 characters that all looked different and showed different production methods.

Animating For Fun — A Month of 3D Animation

Project infoI set myself a personal project to create a short animation everyday for a month using Cinema 4D, this was a project designed to develop my creativity and skills using Cinema 4D, to push myself to use different tools and techniques I don’t get a chance to use in my usual projects. I developed each animation as the days progressed and a learning curve can definitely be seen through the project from beginning to end, I learnt to use many tools and increase my working knowledge of using formula, cloth, Xpresso, Thrausi breaker and thinking particles. Some days I began with sketching ideas and others I just got strait into it depending on if I already had an idea I wanted to visualise, everyday was a new learning curve that gave me access to new tools and techniques.

Showreel

Profile ↓

Who I am

A designer in a digital world, I adapt my craft and flex to the changing world around me. I follow no-one, I lead no-one, I share what I know, and work with those around me to make the world better through effective design.

I’ve worked at award winning design studios, startups and advertising agencies on all sorts of kick-ass design projects for globally recognised brands such as HSBC, Bose, Braun, and GSK.