Actor Lee Byung-hun will be the goodwill ambassador for the Swiss watch brand Jaeger-LeCoultre.

Image source – Jager-LeCoultre

June 17, the luxury Swiss watch company Jaeger-LeCoultre announced that that the brand’s next goodwill ambassador will be Korean actor Lee Byung-hun.

According to the announcement, Lee’s strong acting ability and “graceful and energetic male character,” contributed to his selection. Moreover, because Lee is constantly challenging himself with different performance Jaeger-LeCoultre felt he was a perfect match.

In response, Lee commented that “as a watch lover, I am happy to be with a brand that boasts such a long history and unique technology.”

Notably, Lee takes over the position from actor Benedict Cumberbatch, who recently starred in the latest installment of The Avengers. As such, Lee’s selection is drawing attention from many in Korea.

Meanwhile, Lee is returning to the small screen with the tVN drama “Mister Sunshine,” which airs in July.