Ecobuckeye:Why do rich people keep begging for handouts? And why do average people keep giving it to them? This world is weird.

The Kickstarter hypes up the idea enough to where people are willing to pay an extra bit of money to make sure it actually happens. It allows the people who are donating to be a part of actual experience of making the work than just going to the store to buy it. Plus this entire idea might of flopped and not of went through, and everyone involved could of lost money, because there wasn't enough awareness of the project.

You can get together a group research project that will charge a fortune but not really tell you anything, or you can do a Kickstarter where you know in a few weeks if there's any interest in your project. And if there is, there's now some money to help cover the costs.

Way back in the young days of the Internet my test users for the walkthroughs (static) of our business process were always James Osterberg and Vincent Furnier. Had More than 1 of the 'creatives' snerk. Never the 27yo MBAs.