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BBC Three online strategy revealed

BBC Three online strategy revealed

A host of new long- and short-form programmes will be released on the BBC Three website, iPlayer and across social media following the switchover on 16 February.

The online service will build on BBC Three’s reputation for original British comedy and though-provoking documentaries. It will also be a home for contemporary British drama, innovative entertainment and current affairs programming.

Speaking at an event in London to introduce his vision of BBC Three’s online space, channel controller Damian Kavanagh said, “BBC Three is a badge of quality and shorthand for content that will stimulate emotions and provoke reactions. It's the same award-winning programmes freed from the constraints of linear TV, and because we're freed from the schedule we can use whatever format and platform is most appropriate.”

It was announced in November last year that BBC Three’s linear channel was to close in order to adapt to the changing viewing habits of its 16-34 year old audience and to save the corporation £30 million a year.

BBC Three will ramp up its content on YouTube, Facebook, Instagram, Twitter, Vine and Tumblr. Meanwhile all BBC Three originals will be repeated on BBC One or BBC Two at a later date.