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Mission & Vision

The Action Coalition for Media Education is an independently funded critical media literacy education network that teaches effective approaches to engage, challenge, and create media in ways that empower individuals and communities.

Our Vision and Values
As we move into the 21st century, it is clear that we live in the most heavily mediated society in world history. Powerful new digital tools— the Internet, social media, radio, television, print—can bring a rich range of information into every home and school. Yet just a few multinational corporations (Big Media) own and shape much of the media that construct our 21st century culture. Independently funded media literacy education plays a crucial role in challenging Big Media’s monopoly over our culture, helping to move our world toward a more just, democratic, and sustainable future.

ACME’s unique approach to media education involves teaching students, teachers, parents, public health professionals, journalists, and citizen groups how to more effectively access, analyze, evaluate, and create media. ACME’s success stems from a hands-on approach to teaching media literacy education (MLE) skills, knowledge, and activism in a fun, interactive, and engaging way. Our ACME classes, workshops, trainings, and summits are organized and led by veteran teachers and citizen activists with years of classroom and community experience working with students and citizens of all ages.

Our History
Founded in 2002 by more than forty media literacy educators from around North America, ACME has offered classes, workshops, trainings, and summits for schools, nonprofits and public health organizations all over the continent. ACME also has convened continental MLE summits in Albuquerque, New Mexico (2002), San Francisco (2004), Burlington, Vermont (2006), Minneapolis (2008), Boston (2011 and 2013), and Fairfield, Connecticut (2016).

Browse our web site to get a small taste of our ACME network’s ongoing projects, resources, and partners.