Are you interested in a custom developed mobile app for your business? Having a mobile app helps you to differentiate yourself from your competition and drive brand awareness for your company. Now that you know you need one, how do you get started? We have listed out 7 steps for you to visualize, plan, build, and launch your new mobile business app!

Identify the goal of your app. You can’t build an app without knowing what you want it to do. Decide what your app is all about, whether it is a game that entertains your customer base, a purchasing tool for your store, or an informational app for those interested in your industry or business – the possibilities are endless.

Identify your target audience. Who do you want to download and use this app? Customers, clients, prospective buyers of your products, and potential job candidates are all possible audience targets, among others. Knowing your app’s goal can help you determine your target audience.

Decide on features and basic design elements of your app. Do you want users to be able to contact you straight from your app? Do you want cartoon characters to pop up and remind users about sales and promotions? Whatever you want, this is the time to lay out your vision so that you can communicate your desires to your design and development team. Speaking of those guys…

Figure out who will develop your app. While you may have an in-house programmer capable of building your app, most businesses do not. Finding a development company or freelance programmer can be difficult and costly. It is best to partner with a company who has a great amount of experience and a level of customer support that you can count on with a plethora of qualified resources available for your application development project.

Communicate with your developers and get a strategic plan in place for building and launching the app. This is the phase where the bulk of the development will take place, and most of it is behind the scenes. Once your ideas are communicated to your team, you will let them work their magic. This phase should also include some feedback and revisions.

Test your app. Your development provider will help you through this process – they will be doing plenty of testing, and they will likely help you execute some user testing for your app, as well. This process will reveal any flaws or bugs that your team can fix before the full launch.

Launch your app! At this time, your app is ready to be shared with your audience. Your marketing team can help make sure word gets out that your business has an awesome new app, get it into the appropriate app stores, and market its release on social media and your website.

Your new mobile app will help drive business and brand recognition, even if your business is small. If you’re ready to get a mobile app off the ground for your business, get in touch with us to discuss your goals. We have an in-house application development team that knows exactly how to help businesses like yours build the perfect apps for them.