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Tag: content marketing

Nothing lasts forever. Last week, Facebook made that clear in their announcement they will overhaul their news feed. Brands and businesses will take the hit, as messages and photos posted by family and friends will now be the priority in the elusive Facebook algorithm. Mark Zuckerberg, Facebook co-founder and CEO, announced the changes in his own news feed posting:

If you haven’t jumped on the content marketing train yet, you might want to hurry down to the station. Creating and distributing shareable content to your existing and potential audience is one of the most effective—in strategy as well as cost—ways to grow brand awareness, traffic and most importantly, sales.

It’s the most wonderful time of the year, especially for nonprofits. With the holiday season fast approaching, people will be in the giving mood, and charitable organizations can capitalize on that spirit to improve donation efforts. Chances are, you already have at least the beginning of a year-end fundraising strategy in place, but are you making the most of your digital assets?

We spend so much time creating content to get and sustain the attention of our audience. In spite of this, I can guarantee you that you’re not showing your website audience the content that they want to see because it’s not on your home page. And… you likely have a library of amazing content that they’d love to consume. This adds up to lost opportunities, time and money. It’s time to start thinking about personalizing your content marketing so that you’re putting the right content in front of the right visitor at the right time.

No matter what business you’re in today, almost everyone has a website and a blog. Photography has become one the biggest trends to create an aesthetic design no matter what the context. As a designer, I always try to use photography as much as possible, but I often need more resources than just iStock to create different looks and feels. I’ve come across numerous great resources, but I want to share with you the most hassle-free and free of cost photography resources.

This past spring, we published the best times to post on social media. The post was so popular that we decided to look at the times of peak engagement during the holidays. Holidays are full of recipe searching, gift shopping, and decorating madness––all of which we witnessed in the clicks and shares across our network. That means your audience is actively engaged, but when and where? Continue reading →

It’s the Yankee Captain’s last series of games this week, and fans have poured onto the web to express their feelings, good and bad, about Derek Jeter’s farewell. Brands have also jumped on the sentimental bandwagon (which is called trendacking) by releasing exposé interviews and videos in homage of Jeter’s career—and you should, too. Jeter’s ends his career as shortstop in Boston this Sunday, September 28th. You’ve got three days. Continue reading →

This summer’s ice cold viral sensation has been the result of a fundraising campaign from the ALS Association. The “Ice Bucket Challenge” has raised over $90 million from this campaign alone! So there’s no doubt in anyone’s mind that the Ice Bucket Challenge has hit it out of the ballpark in fundraising and brand awareness for the organization previously not known as well. Take heed of this well-orchestrated marketing machine, and make it your own. Here are 4 takeaways. Continue reading →

I love this time of year. School’s in session, pumpkin lattes are back, and more importantly, it’s fantasy football time. Every year, it’s played by over 25.8 million players in the U.S. Last year, the average player spent three hours a week working on their team—that’s 1.2 billion hours over a 17-week period.

There are tens of thousands of websites that’ll help you with planning and strategizing how you’ll craft and manage your team. As site owner, that means you have A LOT of competition for attention. But you also have opportunity to snag your share of the millions of fantasy players online and keep them on your site. Continue reading →