Fitbit takes a second swing at smartwatches with the $199 Versa

Fitbits first real smartwatch, the Fitbit Ionic, didnt sell as well as the company had hoped, but that isnt stopping it from releasing yet another smartwatch. The new Fitbit Versa ditches Ionics severe-looking, hard-edged design for a gently-rounded square (Fitbit calls it Squircle) with reduced bezels.

At a more entry-level price point of $199, the Versa is aimed at mainstream users who arent looking for a plethora of apps or LTE capability. It also will replace the Fitbit Blaze, the GPS-less modular watch Fitbit launched two years ago. Unlike the Ionic, the Versa wont include a built-in GPS, and it boasts a four-day battery life instead of five.

Most of the features from Ionic watch are on the Versa, despite the $100 price…