Beauty Bazaar, Harvey Nichols opens in Liverpool ONE

8 Nov 2012, 08:40

The upmarket department store group opened the first of its new
concept stores yesterday at Grosvenor's Liverpool ONE.
(GALLERY)

See gallery below

The lavishly fitted out 22,000 sq ft store designed by Four IV
over three floors in Peter's Lane is aimed at offering
customers a luxurious day out with a diverse range of products,
treatments and price points on offer. On the busy retail ground
floor, there are numerous beauty, skincare and fragrance
concessions- many taking their brand outside London for the first
time in the UK. Features include a perfume library along two walls
for customers to browse without a counter or staff between them and
the goods.

Established international brands, including Chanel, YSL and
Estée Lauder, are joined by exclusives to Liverpool Tom Ford
Beauty, NARS, Crème de la Mer and Shu Uemura. Sitting
alongside these are the niche, new and contemporary, including
M.A.C, Bobbi Brown, Jo Malone, Sisley, Laura Mercier, Shiseido,
Dermalogica, Bliss and Escentric Molecules.

The pace relaxes on the first floor, for open treatments such as
pedicures and a hair salon. This floor is also home to a champagne
and cocktail bar, called WOW, where iPads offer customers the
chance to book treatments or shop online with Harvey Nichols,
products delivered to store or home. Brands on this floor include
Mark Woolley's Electric Hair Lounge, a Blink Brow Bar and both
a Blinkfairy lash bar and a Champagne Nail Bar. Harvey Nichols
Beyond Beauty, BeautyMART, Carita, ESPA and The Organic Pharmacy,
all exclusives in Liverpool, are also present in this space.

The second floor is a spa - accessed by express lifts from the
ground floor to bypass the retail area - offering discreet
treatments in private rooms. This final floor is more hushed, with
low lighting and feels like a faraway five-star hotel rather than
above a city centre store. Spa operators include HD Brows by STRIP
and tanning at The Studio by James Read, whilst Karidis Medispa
covers more specialist services including, laser hair removal,
injectables and body contouring treatments.

Miles Dunnett, head of asset management, Grosvenor Liverpool
Fund, said: "Harvey Nichols has achieved something with Beauty
Bazaar that exceeds everyone's expectations. It is an
innovative, exciting concept that not only returns glamour to the
beauty sector, it makes it a highly enjoyable, immersive
experience. There is also no better endorsement of Liverpool
ONE's success than its selection by Harvey Nichols to launch
the Beauty Bazaar concept."
Harvey Nichols Group Concessions and Beauty Director, Daniela
Rinaldi, who has led the development of Beauty Bazaar, added:
"Beauty Bazaar, Harvey Nichols is the first one-stop
destination for all things beauty. This truly unique space, spread
across three floors, houses the very best brands in the market,
alongside the very latest services that ensure grooming of the
highest level, all within the convenience of a single space.

"Globally, this is the first time international and premium
brands have been housed within such a luxurious environment,
anchored by a fabulous Champagne and Cocktail Bar, to ensure that
Beauty Bazaar is an experience like no other. We have created a
true lifestyle experience where guests can meet friends and
appreciate beauty in an aspirational, educational and
service-driven surrounding."

The opening follows another successful year for Liverpool ONE.
Sales in the year-to-date are 4.9% ahead of 2011, Liverpool's
catchment has grown by nearly 30% since in 2010, and stores trade
26% ahead of their UK average. In addition, in September this year,
Grosvenor announced the arrival of eight new brands occupying
nearly 65,000 sq ft, taking
South John Street, Paradise Street and Peter's Lane to 100%
let.