> 電視是將大多數人們標準所該扮演的角色與行為的社會化媒體。 \\ <fs x-small>​Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation. (Gerbner et al., 1986:​175)</​fs>​

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> Gerbner 關心電視產生意識形態的制度性權力。他認為電視是由菁英控制的，能滿足不同大眾市場需求的機構之後，並[電視]將操作性的定義為節目的「資訊系統」：標準化圖像的擴大漣漪(1986)。[電視系統]是不斷重複的圖像流，而非某個節目提供社會權力樣本資料的訊息 。透過經年累月研究所累積的節目資料，Gerbner 發現了電視權力存在的事實證據：一種限制人們表達範圍的權力，以及限制用來理解自己所處社會的權力。(p.50)\\ <fs x-small>​Gerbner’s primary analytical concern is the institutional power of television to generate ideology. After first analyzing television as an elite controlled corporate institution with distinctive massmarketing requirements,​ he operationally defines its ideological workings as the “message system” of programming:​ a widening circle of standardized images that cut across the widest variety of programs (1986). For Gerbner, it is the overall flow of imagery with its repetitions,​ rather than the messages of specific shows that provides the most compelling data of social power. By counting instances of, say, violence, across random samples of programming,​ and charting variations in such depictions over years of study, Gerbner uncovers facts that provide evidence of television’s power: a power to limit the range of representations that people have access to and which they can use in making sense of their own social worlds. (p.42)</​fs>​(([[:​study:​Lembo,​ R. (2000). Thinking through television]]. Cambridge University Press.))