Peri & Sons Farms, based in Yerington, NV, launched its newly redesigned and
expanded web site, which was developed to showcase the firm's enduring
farming history-spanning over a hundred years and three generations-as
well as communicate the company's progressive philosophy in the areas of
food safety and traceability.

Pamela Peri, executive vice president of Peri & Sons Farms, said in an Aug. 18
press release, "We feel we accomplished what we set out to do, which was to
design a site that both celebrates the rich family traditions that are the
foundation of our company's success, and also expresses the fresh,
innovative spirit that is shaping our company's future."

Peri & Sons Farms understands that trade customers and consumers have
different needs and interests, Teri Gibson, marketing and customer relations
manager for Peri & Sons, added in the press release. "In order to best serve
the needs of each group we've organized trade-related information in one
area and consumer-related information in another, and we developed a
simple, straightforward navigation system to allow each group to quickly find
the information of most interest to them."

Once registered, trade customers have secure access to timely and relevant
information about Peri & Sons Farms' products and services, as well as news
and links to important industry-related information, which is available only to
members. Seasonal promotions and special offers will be announced within
this members-only section and before long, real-time account information
will also be available.

Foodies and interested consumers will find an ethnically diverse collection of
recipes that make the most of the different textures and flavors that
distinguish each of the four onion varieties that Peri & Sons Farms grows --
white, yellow, red and sweet.

The consumer section also offers tips and tricks for selecting and storing
onions, and also provides useful information about the importance of food
safety and produce traceability.

While the main objective of the site (www.periandsons.com) is to allow
customers and visitors to get to know Peri & Sons Farms by providing
accurate, in-depth and up-to-date information, Ms. Gibson noted that the
company also wants to learn more about their customers and visitors.

"We want communication to be a two-way street," Ms. Gibson said in the
press release. "We are always interested in what our customers and
consumers have to say, so we have provided numerous opportunities
throughout the site to submit questions or voice comments or concerns -- all
of which are welcome and will receive a reply in a timely manner."