Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...