General Motors, Toyota take top honors with Vincentric's 2008
Best Value in America Awards

BLOOMFIELD HILLS, Michigan - February 5, 2008 - General Motors was the
big winner with today’s announcement of Vincentric’s Best Value
in America™ awards, an honor that measures value using the overall
cost to own and operate a vehicle. At the corporate level, GM rode the
strength of its full-size pickups to bring home 10 awards, while Toyota
brands also had a strong showing with 8 winning vehicles, including the
Scion xB. Honda and Acura continued the consistent delivery of consumer
value by winning 6 awards, while the free maintenance provided by BMW
helped deliver 5 Best Value in America awards in various premium segments.

New for 2008 was Vincentric’s Best Hybrid Value in America™
awards, with the Honda Civic Hybrid and the Ford Escape Hybrid each winning
in their respective segments. Another winner of note was the newly
re-designed Chevrolet Malibu, which used a combination of aggressive
pricing and low depreciation to make its mark in its mid-size segment.

Vincentric measures cost-of-ownership using eight different cost
factors: depreciation, fuel, insurance, opportunity cost, financing,
maintenance, taxes and state fees, and repairs. Using a statistical model,
the company identified the Best Value in America™ by measuring which
vehicles have a lower than expected ownership cost given their market
segment and price. Each vehicle was evaluated in all 50 states plus DC
using a range of annual mileage intervals (10,000, 15,000 and 20,000 per
year). In addition, Vincentric reviewed different insurance profiles (new
drivers, less experienced drivers and experienced drivers) and their impact
on value for each vehicle.

“We saw a large number of different makes winning
Vincentric’s Best Value in America award,” stated David
Wurster, President of Vincentric. “This shows the incredibly strong
competition in today’s market. The strong results from newly
released vehicles make it clear that a focus on newly designed vehicles
will be a requirement for manufacturers to provide a strong value
proposition to consumers,” he added.

The categories and the winners of Vincentric’s Best Value in
America™ for the 2008 model year are listed below. In addition, a
synopsis showing detailed ownership costs for each winner is available at
www.vincentric.com.

Vincentric provides data, knowledge, and insight to the automotive
industry by identifying and applying the many aspects of automotive value.
Using VinbaseTM, its comprehensive, proprietary cost-of-ownership database,
the company measures and analyzes the overall cost of owning and operating
vehicles and its impact on the value provided to buyers. Vincentric data is
used by organizations such as Yahoo! Autos, Cars.com, Chevrolet,
Kiplinger’s Personal Finance, Volkswagen, Ford Motor Co., Business
Fleet Magazine, Audi of America and Fleet-Central.com as a means of
providing automotive insight to their clientele. Vincentric, LLC, is a
privately held automotive data compilation and analysis firm headquartered
in Bloomfield Hills, Michigan.

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