vendredi 23 septembre 2016

E-Commerce in China is 41 billion Market

E-Commerce behemoth Alibaba will top market for digital advertising in China in 2016, surpassing the current leader Baidu amid tighter regulation of internet advertising that will likely put a dent in the total income.
Growth "robust" mobile advertising Alibaba is expected to increase digital advertising revenues of the company, according to a report from eMarketer

He estimates Alibaba will take a share of 28.9 percent by digital advertising revenues in China in 2016, compared with 24.8 percent the previous year, and predicted from Albaba turnover to US $ 12.05 billion, in a national expenditure of US $ 41660000000.
Baidu, the leader of last year with a market share of 28 percent, is expected to see its revenue grow by 0.3 percent to $ 8.87 billion, giving it a 21.3 percent of the market.
difficult in recent months of Baidu are blamed in part on the high-profile death of a student with cancer who attempted an experimental therapy on cancer, he found advertised on Baidu. Baidu is under fire for selling lists bidders without adequately verify their claims.
Tighter Internet advertising rules issued which came into force in early September by the Chinese government in the wake of the incident would have a negative impact on Baidu, said eMarketer analyst Miss Shum.

Advertising in China

They now require Internet advertising to be clearly identified as such, with risk warnings attached to the paid results. Advertising on search engines should also make up 30 percent of the results presented on a page.
"The increased regulations on Internet advertising should weigh heavily on Baidu's search revenue in the short term as they roll out higher standards for all advertisers," said grateful Shum.While companies such as Alibaba are also likely be affected by the stricter rules, Shum said revenue from its mobile advertising business, however, "shows no sign of reflux," as mobile usage continues to grow.
Alibaba, which owns the South China Morning Post, was made to a mobile concerted effort, and last month revealed that the earnings of mobile orders has now exceeded those of PCs.
"The expenses of advertisement in China continues to move quickly to digital formats including mobile formats such as more time is spent on mobile devices," said Shum, a trend that should continue in the coming years, as the services are available online through mobile applications.

"We see more dollars to offset announcements of traditional media, such as television and print, mobile and digital to," said eMarketer analyst forecasts Shelleen Shum. "This is driven by an increasing share of young consumers Internet-savvy spending more than the older generation. Slower economic growth also caused advertisers to look more closely at advertising budgets, some preferring to spend more on targeted digital uses. "

Collectively, Baidu, Alibaba and Tencent will take 72.8% of mobile ad Internet market in China in 2016. eMarketer predicts Alibaba will continue to claim the largest share of advertising revenues of the mobile Internet in China, 9160000000 taking $ million in 2016, for growth of 54.8% last year.

Tencent Baidu and Alibaba

Giant mobile gaming and social networking company Tencent, Baidu and Alibaba third behind in the ranking, it is expected to take 12.4 percent of digital ad revenue share in China with a value of 4.12 $ billion, after posting a 68 percent growth in advertising revenues compared to last year.
In its second quarter results, Tencent reported a 60 cent leap by online advertising revenue at 6.5 billion yuan, which was assigned to advertising based on the performance of their mobile email application. Most of the revenue comes from advertising on the newsfeeds of WeChat WeChat Moments and official accounts, both popular with businesses.
Collectively, Alibaba, Baidu and Tencent account for over 70 percent of the digital advertising market, according to eMarketer.

lundi 12 septembre 2016

With some trepidation, I ran to Hangzhou few days ago. No, I am no longer part of the Group of 20 processes, which has left the government a few years ago. But the G-20 Hangzhou gave me pause as to whether it was the best time to visit (luckily, my concerns were misplaced as the city continued to function quite well even with the additional security checks).

Who is Jack Ma ?

My trip was just one of our "health check" regular calls with the leadership of Alibaba, from senior management to account representatives, reviewing marketing plans, looking choose day, talking about new brands launch in China and collegiality and general. And the G-20 proved a bit of luck, because it offers a good opportunity to explore with Chinese officials, as well as with the leadership of Alibaba what they hoped to achieve in Hangzhou and what developments G-20 could mean for companies as seen in China.
The G-20 resulted in both successes and successes background message for business. a first look at the substance:

The process of the G-20 is a series of cabinet-level and technical meetings, culminating in a summit of 20 world leaders, which are randomly generated out ways to stimulate the global economy sluggish, build an open financial system and coordinate the monetary policies of one year.
source http://www.globaltimes.cn/content/1005955.shtml

e-Commerce in China!

But a funny thing happened on the way to the top. It seems that was not the only person with the idea to check with Alibaba. Several international delegations made side trips to Alibaba, where they were given tours of the campus headquarters and where several trade agreements signed with e-commerce company. In the space of a few days, Jack Ma, CEO of Alibaba, welcomed the G-20 Canadian Prime Minister Justin Trudeau, Italian Prime Minister Matteo Renzi, PM Australian Malcolm Turnbull and Indonesian President Joko Widodo as well as director WTO, Roberto Azevedo, among others.
Some might find that world leaders with crowded schedules find the time to schmooze with a Chinese company that is not particularly well known in the West, despite the claim that Alibaba is the largest retail company in the world.

But his interest can be easily explained by two statistics: it is estimated that world trade will grow at a weak 2.8 percent in 2016; It is expected that retail e-commerce sales worldwide to grow about 24 percent this year.

The growth of e-Commerce in China!

In short, e-commerce is where the growth is explained this website for furniture in China. More than this, cutting deals that promise greater access to Chinese consumers via e-commerce is an intelligent game for politicians seeking to boost the economy of their respective countries. Also a smart move by China in its efforts to open its economy. In recent days, Russia and Canada announced they were opening e-commerce "flags" in shopping websites Alibaba, Australia signed a cooperation agreement with Alibaba while Renzi of Italy visited the promotion of Italian wine before an upcoming promotion wines and spirits online Tmall Alibaba market.

The opportunity is clear for Alibaba

Household consumption in China exceeds 60 percent of GDP and will continue to increase as the transition from export-led to consumption-led economy. A major driver of this transformation is electronic commerce, which is increasing the range of options available to Chinese consumers while reducing costs and accelerate delivery, according to a recent article in the Japan Times. As a result, online retail sales in China have soared from 6.3 percent of total retail sales in 2012 to over 20 percent in 2016. In 2020, 40 percent of all transactions retail in China can be conducted online.
This is not the only reason Alibaba was a stopover to visit G20 leaders-and this brings us to the point message.
source http://www.alizila.com/alibaba-reflects-booming-e-commerce-sector-g20-leaders/

The theme of the summit this year is the construction of an innovative, invigorated the economy, an interconnected world and inclusive objective becomes one of the cross-Jack Ma.
Ma wants to use Internet technology to make the world what e-commerce has done for China, streamlining supply chains, eliminating intermediaries, avoiding bureaucracy and thus allowing small businesses to efficiently reach the customers worldwide source.
It is not surprising that the G-20 named president Ma of its Working Group of affiliated SME Development, an advisory group G20. This allows Ma to defend the idea of ​​inclusive globalization, for which the main idea is the Global Platform for Electronic Commerce (eWTP), which combines Internet technology with open trade policy. The goal is to level the playing field for SMEs worldwide, in the process of acceleration of a powerful engine for job creation and stimulate economic development in countries that have not seen the fruits of globalization.
That is a message that the G-20 has certainly heard during his encounters with Ma. And perhaps one worth paying attention to what the search for new drivers to mark global growth.
Unfortunately, the world is at a point where the loudest voices seem to be protectionist and hostility to trade. Ma eWTP initiative reminds us that more trade means greater prosperity. And e-commerce can lead the way.