There are a lot of elements that go into setting up a real estate Facebook ad that will produce an astonishing return on investment. This can be a lot of work, and each element can make or break your ad ......

I believe that the real estate market will make a comeback in 2015 — but it will do so in spite of the terrible economic environment and the government. What reasons do I have to be so optimistic? Here they are ......

When it comes to your social media marketing, never try to make something viral. Instead, create content that is useful to people who need to know something about real estate. Don't just randomly share ......

The social media all-star says that her best efforts come from "just being engaging and interested in others lives' ... likes, comments and telling them happy birthday mean a lot and go a long way." ......

A computer model crunching a person’s Facebook “likes” can do a better job judging their personality traits than their own friends and family, according to a recent study conducted by researchers at the University of Cambridge an...

Real estate brokers and agents have become adept at using the Internet and social media to grow their business. But suddenly TV is blazing hot, with big brand names like Zillow, realtor.com, Century 21, Coldwell Banker, Re/Max, Redfin and Berkshire H...

More than half of the nation’s Realtors say their brokerages don’t have safety procedures in place to help protect them from the dangers of meeting strangers in empty houses — or that if they do have such procedures, they don’...

Online leads can be a polarizing topic in the real estate community. Where some agents and brokers see great value, others see garbage. Whether you’ve never bought an Internet lead in your life or you capture scores every day, we want ......

A Sacramento, California, Realtor has been charged with eight counts of bank fraud for allegedly submitting fraudulent loan applications that enabled clients she represented nearly a decade ago to buy eight homes they did not qualify for. Gabriela Ca...

As I perused Trulia's 2014 annual report (just posted on the SEC's website this morning), I was struck by the staggering amount of data the online real estate giant generates and keeps track of. Trulia says it manages "over one terabyte of data on a ...

The latest app aimed at protecting real estate agents in the field, “Agent.Watch,” turns your smartphone into a security camera. When a real estate agent activates the app from an iPhone or Android device, their smartphone begins capturi...