Why Definitions Matter

by: Well Made Clothes Staff |
3 months ago
| Features

Greenwashing is unfortunately still prevalent in fashion. As demand for ethical clothes increases, many big brands have begun using vague language and imagery to make themselves seem better than they are. Which is why definitions matter in fashion.

When using ethical fashion language, it’s increasingly important for brands to be clear about what they mean. Even better, to back that up with the facts to prove it.

Enter the WMC Values System. In addition to our minimum labour and environmental standards, each brand must meet at least one of our core values. Here, we unpack exactly what we mean by each.

Handcrafted All our Handcrafted brands make a minimum of 50% of each product using traditional handmade methods, completed by skilled workers. This helps uphold the cultural wisdom of craftsmanship.

Local Our Local brands make a minimum 80% of their Cut Make and Trim (CMT) production in their country of origin. This helps keep jobs and industry onshore.