Microsoft: The Marketing Strategy Of Microsoft Company

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I. Executive Summary
Microsoft Corporation is an American multinational corporation that manufactures, licenses, develops supports and sells computer software, consumer electronics, personal computers, and services. Microsoft’s best known software products are the Windows line of operating systems, Internet Explorer web browser and Microsoft Office. Microsoft offers all sorts of electronics from computers, tablets, to gaming consoles, and also offers other services to its customers as well. Microsoft takes a lot of pride in every aspect of products that it sells, but with other companies releasing newer products they must keep up in the market. The base for this marketing plan is an analysis of the opportunities, strengths, and weaknesses for the company. The plan focuses on creating more business for the company, to figure out where the weaknesses are so they can become the top seller for video game consoles.
II. Environmental Analysis
Microsoft recently released the future gaming console Xbox One. Microsoft controls every aspect of the process in which the gaming console is build, beginning with production in its factories which are located in Dublin, Ireland, and Puerto Rico all the way until its customer. This includes everything that goes into marketing, including pricing and promotion, along with actual distribution of the product. In order to accomplish corporate strategy, an analysis of Microsoft’s Xbox One business environment is in order.
A. The Marketing Environment
Competitive Forces- The competitive forces surrounding Microsoft’s Xbox One include Sony’s PlayStation 4, and Nintendo’s Wii U. Another part of competition involving the release of the new system will be that people enjoy the applications and games on the...
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...ave to push the release date of the system back would be a major malfunction discovered during production, or if we aren’t able to get our hands on the products from the other companies we deal with. It currently costs us $49 dollars to create this console and we will be selling it for $499. This alone on the release day if we sell out our pre-orders will bring us in a revenue of $675 million dollars. This though is before we pay all of the workers who developed the product, built the product, and also the money we pay to advertise, pay rent for our warehouses, and machines. After all of our expenses are paid for Microsoft will have made $350 million dollars from just the consoles being sold on the release. We continually need to manufacture this product because it is estimated that we sell 400 million consoles by the time the next generation of systems comes out.

In Microsoft, organization is extremely important as organization is the distribution of organizational resources to achieve strategic goals. In order to keep the company running efficiently and successfully, it is instrumental that they have an organization chart which is the visual representation of who runs which station or which person is in charge of which individual or individuals. Microsoft is a flat structured company which is an overall broad span of management and a few hierarchical levels

Marketing decisions generally fall into four categories; product, price, place and promotion. These categories together, are known as the marketing mix, or the 4 P's of marketing. Subject to the internal and external constraints of the marketing society, the marketing mix gives marketing managers controllable parameters to make decisions that are centered on customers in the target market. The ultimate goal of the marketing mix is to create value and generate a positive response for any organzition

technological era. Two great companies that started in the 1970s and that have changed the world of computers and technology are Microsoft and Apple. At the beginning, these companies only focus in a product with no concern about their marketing strategy. However, with the success they have created throughout the years they started to enter new markets. Throughout the different products launched by these two companies, there is a difference in the target market and market strategies to fulfill successfully

1. What are the key elements of Microsoft's marketing strategy for the Xbox 360?
Microsoft introduced the new Xbox 360 using a direct-to-consumer approach, putting it in the crosshairs of its target market 4 days before the launch of its competitors. This direct-to-consumer strategy gave the new Xbox an advantage and transformed the game industry's marketing and product development practices. The software giant unveiled the Xbox 360 during a pretaped MTV broadcast, unveiled the Xbox 360 to consumers

Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy

Microsoft Canada Executive Summary
Microsoft Canada is preparing its marketing plan for the Xbox over the coming year. The Xbox was launched the previous year and positioned as the complete home entertainment solution combining video gaming, the Internet and DVD playback. The Xbox is the most robust gaming console on the market, but faces stiff competition in its product category.
The Sony Playstation 2 is the market leader with over 50% of the console market. Microsoft also faces competition

Microsoft History
In terms of a progress, from uncivilized era of Stone Age to a civilized world of 21st Century, human mind has played a vital role in the society over the centuries. Human’s mind have gathered an ocean of knowledge, and created lot of device to make the world a better and comfortable place for the entire human race. There have been tremendous efforts and thoughts are invested to invent and create new products to leisure everyday life. Products such as automobiles, farming equipment

Marketing Audit Approach: Microsoft Xbox 360
Company Description
Microsoft is motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them (Microsoft Corporation, 2006). Microsoft is in various technological areas (computers, IT programs, IT Solutions, and gaming systems). This Marketing audit will focus on the Microsoft Xbox 360.
Currently, Microsoft

Motivate Employees
Any company should always strive for the best to keep their employees motivated and active in the workplace. Paula Leech, Microsoft Dubai Manager stated that, “A great place to work is where there is trust between leaders, management and employees, where people are known to be open...I think it is also critical that people enjoy what they do and be themselves in a connected welcoming and fun way.” Microsoft has done the following to keep their employees motivated. One of the