Beyond Gamification: 7 Core Concepts to Create Compelling Products

Games are infiltrating every aspect of daily life. Early-on, “gamification”
meant adding simple game mechanics like points, badges and leaderboards to
websites and apps. But that’s not what makes games truly compelling. Good
games take players on a journey, giving them something the learn and master.
Smart companies are creating game-like digital systems that shape real-world
behavior, using a blend of intrinsic and extrinsic motivations. In this
short talk, we’ll cover 7 Core Concepts for Smart Gamification, and learn to
“think like game designers” so we can develop more engaging products and
services.

The 7 Core Concepts:

Know who’s playing – design for their social style

Build a system that’s easy to learn and hard to master

Build fun/pleasure/satisfaction into your core activity loop

Use Progress Mechanics to “light the way” towards learning and mastery

Amy Jo Kim

ShuffleBrain

Amy Jo Kim is an internationally recognized expert in online social architecture. She has designed social architecture for Electronic Arts/Maxis/Origin, Digital Chocolate, MTV/Harmonix, eBay, There.com, Yahoo!, and others. Her influential book Community Building on the Web (published 2000), translated into 7 languages, is required reading in universities and game companies around the world. She has a PhD in Behavioral Neuroscience from University of Washington, and a BA in Experimental Psychology from UCSD.