Chipotle Names Brian Niccol Chief Executive Officer

He joined Yum! Brands in 2005, where he held leadership roles at Pizza Hut and Taco Bell, advancing to the role of Taco Bell president in 2013, then Taco Bell CEO in 2015.

"Our industry conversations also lead us to believe that Taco Bell leadership helped to develop a relatively strong partnership between the brand and operators, which we believe is an important dynamic", Regan wrote.

At the time, it was the largest and most successful individual product launch in Taco Bell's history.

Ells said in a statement that Niccol would bring "expertise in digital technologies, restaurant operations and branding" to the embattled burrito chain "as we seek to enhance our customer experience, drive sales growth and make our brand more relevant". The new chief executive officer will be Brian Niccol, who ran Taco Bell for three years and met sweet success courting crowds with indulgent dishes such as Doritos Locos Tacos and A.M. Crunch Wraps.

Taco Bell, meanwhile, is better known for its wild and low-priced new menu items than it is a strict dedication to fresh food. Chipotle was hit by a food-poisoning scandal in 2015.

Ells founded Chipotle as a single restaurant in Denver in 1993. "Will Chipotle somehow mimic the Taco Bell menu, market positions and brand flavor?"

Niccol's prior experience at Taco Bell could result in a "culture clash" at Chipotle, as he is an expert at delivering cheap food to consumers very quickly - and safely, to his credit, Cramer said.

Brian Niccol, now CEO of the Taco Bell division at Yum! The choice of Niccol is ironic, Cramer said, because he's probably "the most opposite guy you can find".

"I do think that is where all the speculation will be". Under his leadership, Niccol was able to reshape the fast food chain into a lifestyle brand and launching a breakfast menu. Seaborn said. "I would suspect not, but that will be the key question".

Seaborn said digital ordering seems to be the place Niccol is positioned to do the most good, noting Chipotle "just hasn't been able to crack that despite a fair bit of effort of over the last couple of years". Niccol was able to usher in a period of impressive growth at Taco Bell after joining the brand in 2011.

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