Introducing LingerieFW: The First Fashion Week For The Intimate Apparel Industry

“LingerieFW offers intimate apparel brands for the first time a press driven stage to showcase new collections – reaching not only the industry, but media–savvy consumers worldwide as well,” – Lauren Rich, LingerieFW founder

Acting as a complementary platform to the buyer focused tradeshows, LingerieFW offers intimate apparel brands for the first time a press driven stage to showcase new collections – reaching not only the industry, but media–savvy consumers worldwide as well. LingerieFW offers brands a sleek, sophisticated & exciting platform specifically designed to create buzz and draw the attention of the powerful press. Says LingerieFW Founder & Director Lauren Rich:

“From consumer to trade, domestic to international, our goal is to bring together all facets of press – editors, writers, reporters, bloggers, photographers, camera crews, etc., via a compelling industry hub to bring coverage of intimate apparel brands direct to consumers worldwide. Through LingerieFW, we want to make lingerie & intimates designers household names just as their womenswear counterparts are.”

Once considered a niche category, intimate apparel has recently exploded into the forefront of consumerism, having seen a dynamic surge of recognition particularly within the past few years. The industry is now prevalent in just about every area of pop culture, while innerwear-as-outerwear has moved on from being marked a passing trend to an omnipresent, permanent fixture in fashion worldwide. The U.S. women’s intimates and hosiery market alone grew to $14 billion in 2011, up from $13 billion in 2010 (Source: Citi), showing growth in the mid to high single digits per year versus low to mid single digits per year for women’s apparel overall. (Source: Citi) Rich affirms:

“It is safe to say intimate apparel has successfully staked its claim as a power player in the greater fashion industry, and as such deserves a high visibility, influential platform to collectively give its growing force of brands their due voice. The goal of LingerieFW is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel that has both trade and consumer reach; spotlighting & elevating the industry as a whole.”

“The goal of LingerieFW is to give this voice to the hundreds of beautiful, innovative intimates designers & brands via a channel that has both trade and consumer reach; spotlighting & elevating the industry as a whole.”

LingerieFW’s debut season will stage shows over a span of two days, offering brands two canvases to choose from at the Metropolitan Pavilion. The Gallery, also playing host to the Press and Sponsor Lounge, offers brands 3,000+ square feet of sleek, white washed presentation space on a high gloss epoxy resin floor. The sophisticated Metropolitan Suite offers up to 8,000 square feet of runway possibilities, featuring chocolate stained oak floors, airy 15’ high ceilings and north & south light exposure.

LingerieFW is open to both emerging and established brands falling within the following categories: lingerie, loungewear, sleepwear, shapewear, hosiery, lingerie solutions, lingerie accessories and men’s underwear. Interested brands may request an application to LingerieFW by contacting info@lingeriefw.com.

Sitting at the helm of LingerieFW is Lauren Rich, bringing over six years of marketing & branding experience specifically to the intimates industry as Founder of RICHPR, an esteemed fashion PR agency based in New York specializing in intimate apparel brands.