Our Approach to B2B Marketing

You’re hungry for new ideas — smart ones, but also ideas that get you excited. And your company? It’s unique, and what you do is pretty extraordinary and sometimes extremely complicated. So beyond the big ideas, you also need a partner who doesn’t mind a little heavy lifting. Here’s our pitch. If you like it, we hope you’ll call and tell us more about your needs.

THINK

Strategy first. Whether you’re a market leader or a niche player, we’ll dive in deep to help you find stand-out messages that compel audiences to look more closely. We’ll help design plans that take advantage of relevant media and maximize your budget. Yes, every agency says they’re smart — and most of them are. Our strategy teams spent years in industry on your side of the desk, and they’ve helped dozens of our clients develop strong market positions and hard-working marketing plans. We hope you’ll find our hands-on experience and pragmatism to be refreshing complements to your business.

CREATE

Get excited. In the B2B space, there’s a good chance your audience is technical. So it’s tempting to focus campaigns on logical, business value messaging that epitomizes your offering. But technical buyers are people too, and research shows that moving their needle takes more than cost-benefit analyses and risk reduction concepts. We’ll help you find big ideas that connect emotionally — not just economically. Gut instinct matters, so let’s look beyond calculators and Excel spreadsheets and get people excited about what you do.

PERFORM

Get it right the first time. You want your agency to do the work and do it right. Your engineers and product managers are already stretched thin. Too many iterations on agency work adds more burden, delays programs and leads to the dreaded “we should have done it ourselves,” talk. Our rule? If we can work out a complex concept without client help, we’ll figure it out. An experienced staff of savvy marketers, industry veterans and practiced engineers helps. Oh, and here are some metrics that might get you excited.

CARE

Do something extra. As much as anything, we want to be a bright spot in your day. So we answer the phone (seriously — no automated attendant!). We respond as quickly as possible to emails. We find answers to tough questions. We live for compliments and anguish over criticism (thankfully, this rarely happens). And all the while, we try not to take ourselves too seriously. Because if you enjoy coming to work, you’re going to do good work. And so you know this isn’t just pretense, some stats to ponder from our clients: