Laing + Simmons

“Once the VitrineMedia LED displays had gone in, it was a different story altogether. The agency became a beacon, its shopfront alive and aglow – and people now stop, turn towards the agency window and take a look at what’s on offer.”

“That’s the magnetic power of a product that, while looking spectacular in new offices is also able to transform the older, more daggy ones by giving them a serious – and instant – facelift that injects new life and improves traffic to the windows.”

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Sometimes, we’re just so impressed by something we come across that we’re determined to make it a part of our lives, today, tomorrow and wherever the future takes us. For Rod Fitzgerald, the Head of Corporate Partnerships and Events at the Dexar Group – owners of Sydney-based Laing and Simmons and two other real estate brands in Canberra – that ‘something’ happens to be the LED Backlit Window Display which he immediately recognised as “hugely exciting” when VitrineMedia Australia’s Managing Director Mike Toweel first introduced the product to him some four years ago. Back then, Rod was part of the LJ Hooker corporate team in the company’s Sydney head office; VitrineMedia very much in its infancy in Australia, the French-based company having just opened a local branch tasked with building the brand across the region and complementing its presence in Europe, Africa, South America and North America. But such was the impression the product and the personnel behind it made that Rod and his colleagues felt an immediate click and a pioneering spirit. It wasn’t long before the arrangement had been formalised, with VitrineMedia going on to sponsor and feature at a number of LJ Hooker events and, unsurprisingly, ending up in the shopfronts of a good few LJ Hooker real estate shopfronts. Then two years ago, Rod made a career move to Dexar Group. He takes up the story… “Given my initial experience with VitrineMedia Australia and Mike Toweel – who, incidentally, is one of the most genuine and passionate advocates of a product I’ve ever met and intensely committed to making the real estate sector a brighter place – I was determined to take the relationship with me if you will. “After all, I had seen first-hand how the product had turned a lot of our shopfronts from the mundane – in some cases even boring – to veritable lighthouses. The LED screens quite literally lit them up, instantly showcasing the properties we had for sale or rent…and best of all, this was reflected in a boost in interest, activity, and sales,” he said.

The impact has been similarly impressive at the Dexar Group, with all 16 of the above-average sales growth. Each office has, on average, about 15 displays, accounting for the almost 250 units installed across the Dexar Group. “As our corporate partners have been prudently selected on the basis of the fantastic product they offer and the people behind the product, we certainly encourage all offices in the group undergoing a revamp or opening new premises to consider the VitrineMedia product and so expect our installed base to increase dramatically in the years ahead,” Rod continued. He added, too, that it was particularly pleasing to recently hear a colleague wax lyrical about their effect on his business. “He mentioned that his real estate agency is immediately opposite a busy bus stop and before the advent of VitrineMedia, the passengers would alight and walk past, without so much as a glance. “Once the VitrineMedia LED displays had gone in, it was a different story altogether. The agency became a beacon, its shopfront alive and aglow – and people now stop, turn towards the agency window and take a look at what’s on offer. “That’s the magnetic power of a product that, while looking spectacular in new offices is also able to transform the older, more daggy ones by giving them a serious – and instant – facelift that injects new life and improves traffic to the windows.”Rod further mentioned that the strength of the corporate partnership between the two companies would be on display at the Dexar Group’s upcoming conference in Noosa, where some of VitrineMedia’s exciting new features currently being piloted in France will be road-tested for the first time in Australia. But everything is still under wraps, so that’s a story for another time…

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