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They say the road to hell is paved with good intentions. For Rita Ora in the case of her new “Poison” video, it’s paved with self-interest and a desire for fame.

In this one we diverge from the theme of her song, which is strong-headedly choosing a lover/path/lunch that you know is not good for you and follow her path to becoming a British supermodel, or at least an Edie Sedgwick-type character.

But alas, the Rita in this video doesn’t stand by her choice of a poisonous influence and chooses her authenticity instead, eschewing his world of champagne, makeovers and photography.

Unfortunately her decline was an inspiration to one of her crew, whom she finds in a state of undress and serving as her poison’s new muse. For some reason this prompts her to run through the streets of London in a bra and leather jacket; I cannot fathom why she was unable to find a shirt.