Corbin Ball & Co. Marks Its 20th Anniversary +

In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say

As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced

According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

Blockchain is a means of managing electronic cash without a central administrator. Based on

Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected. In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes

Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important

These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

Live events have a unique value to marketers, because they afford businesses face-to-face time with potential customers, allow for physical demonstrations of products and services, and can be used for lead generation purposes. However, social media means that interactions no longer need to be face-to-face

Mobile phones and computers were considered science fiction in the early nineties. Back then, video chatting was also a distant dream, or rather it was a concept that was solely reserved for Star Trek. Technology has progressed exponentially since then. Last decade, we saw virtual

Texting is the most widely-used and frequently used mobile app with 97% of Americans smart phone users using it at least once a day. ( Pew Research Center ). Additionally, t ext messages have a 98% open rate, while email has only a 20% open rate ( Mobile

It’s no secret that exhibitor trade show technology is continuing to evolve. And while some of these new apps and software were designed for the trade show industry itself, some were designed with the trade show attendee in

Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR - a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop,

Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in a niche industry. Designing a tradeshow booth, training your team members, tradeshow fees and traveling to the event requires substantial investments. The most common metric used to justify these investments

In the free market, telecommunications carriers compete for your business. They make investments to keep up with demand. When the market is functioning well, competition puts downward pressure on prices and forces vendors to improve their quality of service. With relative ease, consumers are

A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it