Insights

For more than 30 years IEG has provided a unique perspective on partnerships, sponsorships, audience engagement and new revenue sources for rightsholders and brands. We continue to shape the industry—defining what’s next, identifying trends and discovering new paths to success through our website, our annual conference, trend reports and surveys.

IEG recently conducted in-depth interviews with many leading health-related nonprofits to assess the state of cause sponsorship--including progress that has been made, challenges that remain and what needs to be done to keep moving forward. more

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