Winning consumer trust is ultimately more important than defeating the Humane Society of the United States (HSUS), according to a food industry expert who recently spoke at OFBF’s Trends and Issues Conference.

With a long awaited farm bill signed into law, it’s now time to start putting the programs to work. Yvonne Lesicko, Ohio Farm Bureau’s senior director of state and national policy, noted the legislation is significantly different than past bills.