Absolut has released a powerful poster campaign, via BBH London, to highlight the fact that it is still illegal to engage in same sex activity in 72 countries worldwide as part of its campaign for a more inclusive and open world. Launched on the 50th anniversary of the amendment of the Sexual Offences Act. The 'Kiss With Pride' images were exhibited at a launch event at the Houses of Parliament, which saw passionate speeches from a number of LGBTQ activisits. The assembled guests were encouraged to celebrate the work done so far in progressing attitudes in the UK, but also reminded of the work still to be done worldwide.
Media: Print
Category: Drinks, alcoholic
Client: ABSOLUT Vodka
Agency: BBH London
Country: United Kingdom
Executive Creative Director: Ian Heartfield
Creative Director: Pablo Gonzalez de la Pena
Creative Director: Paco Conde
Creative Director: Beto Fernandez
Creative: vinny olimpio
Producer: Lauren Daniels
Strategy Director: Melanie Arrow
Strategy: Raphael Bittner
Senior Account Manager: Aymara Blanco
Photographer: Sam Bradley
Business Lead: Kate Roberts
Assistant Producer: Mercedes Januszczak
Account Executive: Janki Shah