No one ever gets fired for hiring HFI

Over $ ¼ Billion in work delivered over 50,000 hours invested in our work platform

How did we increase conversion by 240% by INCREASING the steps to sign up?

How did we stand up a complete 51 person CX/UX practice from scratch in just 6 months?

We specialize in large, complex and high-value systems

"In order to transform the user experience, HDFC Bank has partnered with US-based Human Factors International, a world leader in user interface and user experience design consulting. It wants to find out the expectations of customers when it comes to creating a wonderful experience for mobile and internet banking. While making a payment, the customer has various options like NEFT, RTGS, IMPS, UPI, etc. However, since customers are in a hurry and they do not care what the mode of transfer is and keeping in mind that the experience should be seamless, a customer is not required to choose options each time—the system defaults to NEFT, for instance. The customer always has the option to choose a different method."

HDFC Bank 2.0 by Tamal Bandyopadhyay

"Congratulations to Vodafone Shared Services, Human Factors International and Vodafone Group UX for successfully undertaking one of the world's first build operate and transfer programs for UX to establish the User Experience Centre of Design Excellence in Pune, India."

Phillip Julian - Head of User Experience Design, Vodafone

"HFI delivered beyond our expectations. They are experts and very passionate about what they do. The quality of their deliverables was top notch, with insights and recommendations we can use to launch and expand our business in India."

About HFI

We are among the world’s first Customer Experience Integrators (CXI). We’ve delivered over $256,000,000 in CX work for Fortune 500 clients. We've been consulting and training since 1981, and have numerous clients across Banking, Telecom, Retail, Medical, Entertainment, Government, and Education.