An impression is a judgement. We can't help ourselves, it's in our DNA. Without context our first impressions are poorly biased.

The context to forming a relationship is layered history. Be wary trying to hack the online popularity algorithm. We can tweak our social media profiles to match the wisdom of the professionals and garner a marginal advantage in the visibility stakes but it's not the main game we need to be playing.

​Many of you ended up married to someone that definitely didn't favourably tick the first impression box. Authenticity is not a moral code, but when we represent ourselves consistently with what we stand for, our authenticity and identity will attract our own tribe.