Pulling together a passion for people, products and places and technology

Are You About to See a Lot of ‘Normcore’ on the Runways?

Millennials are fueling new tech-native brands like Nasty Gal and Brit retailer Asos. But millennials also practice fauxsumerism — the art of looking, enjoying and interacting with merchandise without making a purchase, according to research by Noise/The Intelligence Group, a market research firm. But as they get older — and richer — millennials will be expected to have spent $2.5 trillion total and to represent 75 percent of the work force by 2025, the same research showed.

Read more: The Changing World of New York Fashion Week | C-Notes | OZY

In short no one knows quite what is the correct call in this new #fashiontech driven frontier. It’s not just a Fashiontech problem… apathy is pervasive and their are some symptoms data cannot pinpoint. Local businesses do not have the budget to sustain experimentation; to sustain prolonged trial and error.

It’s the reason That local sector needs a conference with sessions to address the issue… www.bkstylecode.com