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Sephora Virtual Artist

The future of beauty is here. With the Sephora Virtual Artist, you can get a virtual makeover, star in your own tutorials, and share your obsessions with friends more easily. Experiment with an infinite library of eyeshadows, lip colours, and even false lashes to find your perfect shade and perfect your lip—all without stepping foot in a store.

Bringing virtual reality technology to the beauty industry, Sephora’s makeup app uses facial recognition to empower customers to try on products anywhere. The app scans your face, detects your eyes, lips, and cheeks for product placement, and let’s you try on makeup virtually to see just what this eyeliner or that lipstick looks like on you. Undecided between a Kat Von D liquid lipstick or Anastasia liquid lipstick? No problem—try them both, see how they look, and compare before you buy. Who doesn’t want a virtual lipstick tester to filter through colours, textures, and finishes?

Not only can you try on products from all your favourite brands, but you can also see how full looks would look on you, get virtual step-by-step tutorials customised to your own face, colour match your makeup to your outfit, and compare hundreds of colour swatches instantly. Star in your own tutorial and take the guesswork out of contouring, lip lining, and even rendering a smoky eye. See how the latest trends work on your face and learn to recreate them with instructions that actually map out where to place the product on your face, how to blend them, and which products you need to achieve the look. Compare colour swatches from a range of brands side-by-side on your virtual arm.