Friday, March 2, 2012

Sugar Withdrawal: Beverly Hills Bakery Introduces 24-Hour Cupcake ATM

If you're in need of a sugar and frosting fix in the middle of the night and you happen to live in the ultra-glam enclave of Beverly Hills, you're in luck. A super-popular bakery has opened up an exclusive ATM that dispenses extra-yummy cupcakes and other delicious treats, 24/7.

The successful Sprinkles bakery has introduced the colorful new vending machine for those who crave a midnight snack. The company promises that the treats dispensed from the machines will always be extra-fresh, as employees will be working around the clock, baking cupcakes and placing them for sell. Customers in need of a sugar rush will be able to choose from eight scrumptious flavors of confectionery goodness, with the average cupcake costing $4.

Nicole Schwartz, head of marketing at Sprinkles, explained that the machine can hold up to 600 cupcakes, and any cake dispensed will have only been baked a few hours earlier. "The machine is attached to our bakery, which is essentially a 24-hour operation. By the time our closers leave at night, it’s 11pm and our bakers arrive in the wee hours of the morning (2 or 3am!)."

The bakery, popular with such A-List stars as supermodel Heidi Klum and actress Blake Lively, has also introduced doggy yum-yums to be sold in the vending machine, as LA health codes prevent clients from taking their pampered pooches into the bakery.