Spirit of '45 Day has attracted quite a bit of media attention, beginning with some great print, TV and Internet coverage in 2010 which included these clips documenting the first Spirit of '45 Day celebration in New York City's Times Square.

The Times Square eventfeatured a 25’ sculpture depicting the famous "kiss seen 'round the world." Hundreds of couples donned sailor’s hats and nurses caps and kissed to celebrate the 65th anniversary of the end of World War II, re-enacting the iconic Life magazine photograph that was taken on August 14, 1945. Maybelline hosted a “Kiss In” as part of Spirit of ’45 Day event hosted by the Times Square Alliance and the United War Veterans of New York City.

Spirit of '45 events across the country attracted much media attention, reflected in the was the subject of more than 1,200 news articles that appeared in papers and on the Internet, including a front page story in one of China's major newspapers!

One of the best explanations of why there should be an annual day to remember the achievements of the WWII Generation appeared as an editorial in the magazine "America in WWII."