A brand masterclass, complete with cautionary tale

When people think of brands it’s not long before they get to Coca-Cola as an example of one that has taken over the world. This little film gives you a potted history of the development of the brand, including the dark, dark days of “New Coke” (you’ll be surprised how few days that disaster lasted) and the iconic Santa, polar bears and truck that fix Coca-Cola in many people’s minds as a must-buy for Christmas, even if they never drink the stuff themselves.

Where Coca-Cola brand development is concerned prepare to have your emotions toyed with, with no attempt at subtlety.