If a human insight falls in a consumer forest and nobody is listening…did it really happen? Simply put, listening for human insight that can help a brand make a difference in someone’s life is different than listening for consumer insight that comes out of someone’s experience with a product or a brand. As a marketing […]

It’s hard not to think you know everything. I find this to be true in most realms, (ask my husband), but especially in the world of market research. Many of my clients have been working in the same category or industry for years, and have almost heard it all. They’ve sat through hundreds of focus […]