Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? But that first content step should also lead to the second content step, which should require only a little bit more commitment and lead to the third step and so on. Bad content marketing is like a bad date. How successful do you think the guy would be? Clicking a web link.

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B2B INTERNET MARKETING STRATEGIES

OCTOBER 13, 2010

[Lead] Cloud Marketing Triggering an Application Land Rush

Just as engineering departments get budgetary leverage by reusing platform technology built by another company for cloud marketing purposes, marketing departments also get revenue-boosting leverage in the form of market awareness, interest, lead generation and the inherent value already baked into the cloud marketing platform itself. As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Simon Stanlake. CTO, HootSuite. Ryan Holmes.

Worse yet, you may be heading in a direction that could ultimately lead to disaster for your business. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Quick Primer on Crossing the Chasm. Characteristic.

Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Then even more leads will flow directly from search engines. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Turn infrastructure into products. Sell data. No problem.

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B2B INTERNET MARKETING STRATEGIES

APRIL 24, 2010

[Lead] Google’s Next Big Thing

Instead of looking to a visionary executive to lead a new revolution, Google is taking a systematic and evolutionary approach to reinventing its business. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords.

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B2B INTERNET MARKETING STRATEGIES

MAY 18, 2014

[Lead] Marketing Engines vs. Marketing Campaigns

Or you might implement marketing automation, lead nurturing and scoring, drip campaigns, accelerator queues, and so on–all marketing engines that, once running, could almost be left to themselves without a sudden drop in the benefits they yield. Long story short: An increase in campaigns leads to an increase in revenue, but not an increase in margins. SaaS Marketing

Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Then even more leads will flow directly from search engines. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Turn infrastructure into products. Sell data. No problem.
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Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? But that first content step should also lead to the second content step, which should require only a little bit more commitment and lead to the third step and so on. As one content marketing micro-transaction leads to the next, gradually increase the commitment they must make to get to the next step, but also increase the value of the content you offer, always making sure that they feel the commitment they made was well worthwhile. Clicking a web link. Paying money.
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The value proposition that bubbles up to the top of the priority list is the one your marketing content should lead with. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. Shareholder wealth typically stems from strong company financials.
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The user’s brain will be encouraged to take the next step, which will also be rewarded, leading to the next step after that, and on and on. If it takes a long time to “chase” down a way to answer the e-mail, the fun factor diminishes considerably, but if a quick reply is possible, that gets fun, too, because it leads to the final reward of “overcoming” the e-mail with the final clicks to send and archive. also introduced a framework based on three key instincts —hunting, gathering and socializing—and two key “fun factors”—frequently rewarded progress and fast feedback. Hunting.
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And how do you know what SaaS gamification techniques will yield high engagement or lead generation in your digital marketing efforts? 'SaaS gamification can be a powerful way to design great SaaS products and create highly successful marketing campaigns, but there’s a lot more to it than just badges and leaderboards. The crux of successful SaaS gamification is tapping into basic human instincts to compel people to truly want to perform the behavior you want from them. SaaS Gamification Taps into Basic Instincts. Hunting—working as a team to bring down prey. Collecting valuable stuff.
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