Along with their cabernet and Camembert, visitors at the Second
Saturday art walk in Sacramento this weekend will get a taste of a new
kind of animal rights activism.

The images they will watch on video are graphic enough, organizers
hope, that people will turn away and stop eating meat.

Members of the nonprofit Farm Animal Rights Movement, based in
Maryland, are sponsoring the unusual national campaign. In it, they offer
people $1 to watch a short video that shows gruesome scenes of slaughter
and abuse of chickens, pigs and cows at unidentified farming operations.
Organizers boast that it is the largest and "most audacious" effort yet
designed to discourage people from consuming animal products.

"Believe it or not, offering people a little reward, just one dollar,
is a great incentive to get them to see this," said campaign coordinator
Jeni Haines, a Sacramento native. "Once you see it, it stays with you. It
is a very powerful four minutes."

On a bus equipped with 32 screens, FARM is bringing the video to
college campuses, festivals, fairs and other public places around the
country this summer. On Thursday, they brought their rolling campaign to
Sierra College in Rocklin; Saturday night they'll park in Sacramento's
midtown and target the Second Saturday crowd.