Magazine

The GAS brand was born in 1984 as an acronym of Grotto Abbigliamento Sportivo (the Italian caption for Grotto sportswear). It’s a sort of statement of purpose of its founder that chooses it especially for the energy and the dynamism that the word recalls.

Some years later it will be matched to the double rainbow logo, inspired by a personal experience of Claudio Grotto, the Company’s Founder and Chairman.

In Cape Town, South Africa, where the Indian Ocean meets the Atlantic, a storm is followed by the appearance in the sky of two rainbows crossing over each other through the sunlight. The vision of this natural phenomenon with its immense energy gives life to the symbol that still today reflects the basic values of the brand and its collections: essentiality, sensuality, positivity, freshness and authenticity.