Madonna says "I have always been obsessed by fragrance, for years I wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare".

The fragrancewill be sold exclusivelyat the end ofMarch 2012in the United StatesatMacy'sand onlyin Mayit will arrivein the UnitedKingdom.

Thename of the perfumetakesthe name ofthe 1991documentary filmabout the lifeof the singerduring herBlondAmbitionWorld Tour.

"My oldest memory of my mother is her perfume. I carry it with me everywhere," she explained. "She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring" hence the name "Truth or Dare."

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