Trendium
today announced that they have set out to change the way customer
experience assurance is done, and this will be the company's focus
moving forward. Trendium is a provider of Customer Experience Assurance (CEA)
and Analytics solutions for fixed and mobile broadband communications
service providers, led by a group of industry veterans. The new
portfolio of solutions, purposely designed for 4G/LTE
mobile broadband applications, is powered by ServicePATH®, a
carrier-grade collection and mediation platform that has been deployed
for many years and has proven to scale in the largest network in North
America.

"Investments made over the past few years in first-generation CEM
solutions for customer
experience assurance do not correlate to customer satisfaction and
netwok quality," stated Dr. Sameh Yamany, President and CEO of
Trendium, Inc. "At the same time, operations costs and network
monitoring costs are growing exponentially with broadband traffic
instead of proportionally to the top line. This, combined with the
ongoing power shift in the value chain, the increasing role of
Over-The-Top (OTT) players, and the lack of differentiation among CSPs,
results in an increase in customer dissatisfaction, churn, and ARPU
erosion, and a decrease in profitability. The CSP (News - Alert) industry is facing an
unprecedented inflection point. We believe that the traditional
assurance model and solutions are obsolete."

Trendium's new portfolio is comprised of ViewPORT™ and the Network
Access Agents (NAA®) family. ViewPORT™ is a cloud-based Customer
Experience Assurance Applications & Analytics portal, powered by
ServicePATH®. It provides the most intuitive, logical, flexible and
fastest assurance workflow and uses sophisticated correlation technology
to link customer experience to underlying network & service performance.
The NAA® family enables collection from any data source along the
head-to-end service path: traffic, infrastructure, device, and end user.
It includes a set of 1U rack-mount probes with port speeds from 1GE to
100GE that typically only take 1/10 of the footprint of today's
monitoring systems and a fraction of the price. The new NAA® family also
features interactive smart device agents that collect location-based
perceived customer experience and network performance data in real time,
as well as a large set of 300+ adapters for collection from network
elements, EMSs, NMSs, B/OSS applications and 3rd party probes.

"Trendium delivers real-time visibility into the real head-to-end
experience with service performance, so CSPs can 'see' what their
customers 'see,' when and where they 'see' it. We also provide a unique
integrated view of customer experience and network & service
performance, so that operations personnel can focus on solving the
biggest problems that have a real impact on the customer, and can do it
faster," stated Dr. Yamany. "Overall, Trendium brings significant
innovation in how customer experience assurance is done, the size of the
system needed, and the total cost of ownership of the solution. This
enables CSPs to achieve higher customer satisfaction while dramatically
reducing customer care and operations CapEx and OpEx."

To learn more about Trendium, ViewPORT™, ServicePATH®, and the NAA®
family, visit: www.trendium.com
or contact your local sales representative.

Our mission is to enable Providers and Users of Communications Services,
Platforms, and Applications to innovate, differentiate, and advance
their personal and professional lives, by providing the most
transformational, cost-effective, scalable, and truly customer-oriented
solutions and data analytics for the improvement and the assurance of
the real user experience with broadband IP-based services.