Lessons we learn from failure.

Why are we so hard on ourselves in business when we fail? Failure. Defeat. Collapse. Downfall. Rout. Wreck. Washout. And those are just the polite words. Yes, it’s a cliché to say that we must learn from our failures. Worse than that, it sounds like a consolation prize and it does not pay the bills.

That’s too bad, though, because the lessons we learn from failure are not consolation prizes… they are gold.

The reasons why I think we need to rethink failure — not to make us all feel better, but because in the world of business, it’s been my experience that failure is the first step (and often the second, third, and fourth steps) on the road to success.

“If we knew what it was we were doing, it would not be called research, would it?” -Albert Einstein