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Performance MarketingMon, 21 May 2018 22:51:16 +0000en-UShourly1https://wordpress.org/?v=4.9.9How marketers can position their company to grow with Generation Zhttps://1upmedia.com/how-marketers-can-position-their-company-to-grow-with-generation-z/
https://1upmedia.com/how-marketers-can-position-their-company-to-grow-with-generation-z/#respondMon, 15 May 2017 21:18:21 +0000https://1upmedia.com/how-marketers-can-position-their-company-to-grow-with-generation-z/How marketers can position their company to grow with Generation Z Generation Z, the current 13-17-year-olds, have been mobile since middle school. Compared to millennials, who were mobile pioneers, Gen Z teens are mobile natives, according to Think with Google. This group is one of the only groups affected by advertising on the basis of whether […]

]]>https://1upmedia.com/how-marketers-can-position-their-company-to-grow-with-generation-z/feed/0What does it mean to ‘be bold for change?’https://1upmedia.com/what-does-it-mean-to-be-bold-for-change/
https://1upmedia.com/what-does-it-mean-to-be-bold-for-change/#respondMon, 15 May 2017 14:54:40 +0000https://1upmedia.com/what-does-it-mean-to-be-bold-for-change/What does it mean to ‘be bold for change?’ I didn’t set out to solve the gender wage gap when I started Googling for ways to successfully ask for — and ideally get — a raise at work, but the click led to the United Nations’ International Women’s Day site and a call for people […]

]]>https://1upmedia.com/what-does-it-mean-to-be-bold-for-change/feed/0Social Print Studio’s Strategy for Keeping Emails Authentichttps://1upmedia.com/social-print-studios-strategy-for-keeping-emails-authentic/
https://1upmedia.com/social-print-studios-strategy-for-keeping-emails-authentic/#respondMon, 15 May 2017 08:06:02 +0000https://1upmedia.com/social-print-studios-strategy-for-keeping-emails-authentic/Social Print Studio’s Strategy for Keeping Emails Authentic On an 80-acre artist residency a few hours north of the San Francisco Bay area, Benjamin Lotan starts his day with an hour of digging holes. “It’s work with no goal or purpose,” he says. And, yet, it’s productive. As the co-founder of Social Print Studio—a San […]

]]>https://1upmedia.com/social-print-studios-strategy-for-keeping-emails-authentic/feed/0What does voice search mean for your local SEO strategy?https://1upmedia.com/what-does-voice-search-mean-for-your-local-seo-strategy/
https://1upmedia.com/what-does-voice-search-mean-for-your-local-seo-strategy/#respondMon, 15 May 2017 02:04:12 +0000https://1upmedia.com/what-does-voice-search-mean-for-your-local-seo-strategy/What does voice search mean for your local SEO strategy? The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t […]

]]>https://1upmedia.com/10-google-analytics-seo-hacks-to-increase-your-search-traffic/feed/0Isobar is Creating for the Future at NowLabhttps://1upmedia.com/isobar-is-creating-for-the-future-at-nowlab/
https://1upmedia.com/isobar-is-creating-for-the-future-at-nowlab/#respondSun, 14 May 2017 13:51:49 +0000https://1upmedia.com/isobar-is-creating-for-the-future-at-nowlab/Isobar is Creating for the Future at NowLab May 12, 2017 Share this content: Isobar is Creating for the Future at NowLab I started to get nervous standing near the edge of the cliff. I knew the device on my hand could teleport me anywhere in the visual field, and there seemed to be no […]

]]>https://1upmedia.com/isobar-is-creating-for-the-future-at-nowlab/feed/0Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Updatehttps://1upmedia.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/
https://1upmedia.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/#respondSun, 14 May 2017 01:18:02 +0000https://1upmedia.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/Can You Trust SEO Tool Proprietary Metrics, How SEO Has Changed & Latest Advertising Changes – Weekly Forum Update On a strategic angle this week, members discuss to what degree you can trust proprietary link metrics in SEO tools. Also, members talk about how the SEO game has changed from the 1990s to present. In […]

]]>https://1upmedia.com/can-you-trust-seo-tool-proprietary-metrics-how-seo-has-changed-latest-advertising-changes-weekly-forum-update/feed/0One on One: Content Predictions from Ranjith Kumaranhttps://1upmedia.com/one-on-one-content-predictions-from-ranjith-kumaran/
https://1upmedia.com/one-on-one-content-predictions-from-ranjith-kumaran/#respondSat, 13 May 2017 19:10:22 +0000https://1upmedia.com/one-on-one-content-predictions-from-ranjith-kumaran/One on One: Content Predictions from Ranjith Kumaran Brightcove is the world’s leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers […]

]]>https://1upmedia.com/one-on-one-content-predictions-from-ranjith-kumaran/feed/0Let’s get visual: Shopping from within imageshttps://1upmedia.com/lets-get-visual-shopping-from-within-images/
https://1upmedia.com/lets-get-visual-shopping-from-within-images/#respondSat, 13 May 2017 06:30:40 +0000https://1upmedia.com/lets-get-visual-shopping-from-within-images/Let’s get visual: Shopping from within images A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds front-load the search engine results pages (SERPs) with user-rich information, creating a new search experience for more personalized, localized and actionable results. Fast forward […]

]]>https://1upmedia.com/lets-get-visual-shopping-from-within-images/feed/0How video impacts mobile web performance and UX, part 1: data and download speedhttps://1upmedia.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/
https://1upmedia.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/#respondFri, 12 May 2017 18:08:48 +0000https://1upmedia.com/how-video-impacts-mobile-web-performance-and-ux-part-1-data-and-download-speed/How video impacts mobile web performance and UX, part 1: data and download speed Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well. Video content […]