Games on mobile devices are undeniably proving both popular and lucrative. And given ever more powerful PCs, as well as the recently refreshed line up of consoles, things have never been better for high-end gamers craving graphics and story-intensive experiences.

So where should today’s developer focus? High-end or mobile? For now, the best advice may be to aim at both ends of the PC-to-mobile spectrum, which are likely to coexist and even complement each other for years to come. That’s certainly the opinion at Codemasters, the UK-based game developer behind the popular GRID* series of racing games, including the new, critically acclaimed GRID Autosport* released in June 2014.

"It's really important for us to cater to the whole market," said Richard Kettlewell, a senior programmer at Codemasters’ headquarters in Southam, England. "We’ve made sure that the game has a set of comprehensive graphics options that can scale up to the top end, yet the game still looks great if you’re using a tablet."

4th gen Intel® Core™ processors

Top to bottom, you want the best for your PC. Choose the latest Intel® Core™ processors for an unbeatable edge—including smart performance features and expanded graphics capabilities to experience the intense, beautifully rendered scenes found in GRID Autosport.

GRID Autosport*: Full Throttle with Intel® Iris™ Graphics

Codemaster developed GRID Autosport in close collaboration with Intel to ensure the ultimate game performance. It’s among the first titles to be optimized specifically for new Intel® processors, with features that accelerate performance and take advantage of the new Intel® Iris™ graphics and the latest Intel® HD Graphics technology.