Assessing Impact of Media

Creating a Metric for News Apps

March 20, 2013

Brian Abelson, a 2013 OpenNews Fellow at the New York Times, presents a simple framework for measuring engagement with news applications.”Without a metric for news apps, our only tools for gauging success will be conjecture and anecdote — a great irony given the meticulousness with which data is cleaned and analyzed to construct these projects,” he says.