Short for cannabidiol, CBD is grabbing headlines every day. Long known to be a beneficial ingredient for health and wellness, now it’s coming to the beauty industry.

Why is it grabbing headlines? Because of its anti-inflammatory, soothing and anti-aging properties, which make the oil an ideal solution to transform your beauty routine, from hair products to lotions to facial oils. If you’re thinking, “Wait, cannabis? That’s marijuana, right?” Wrong. Though it is found in cannabis, it is legal, it won’t get you high and you will pass your drug test with flying colors. That’s because it does not contain THC, the ingredient in cannabis that produces the “high” effect.

Still confused? Kevin Wachs, CEO and co-founder of Earthly Body, offers some of the beauty areas where this oil is having the biggest impact.

Super skin care

We already know that inflammation can spell serious skin woes, but what you might not know is that CBD’s anti-inflammatory properties can do wonders to help soothe low-level irritation. The oil, such as CBD Daily’s Serum, moisturizes and soothes skin thanks to the high levels of Omega 3, 6 and 9 fatty acids it contains. These acids deliver important nutrients to the skin while protecting against environmental and other daily stressors. Additionally, the oil works to soothe sore muscles and aches.

Happy hair

Earthly Body’s Emera CBD Haircare line is the first professional haircare line infused with CBD. This, along with other oils, is loaded with essential fatty acids so it helps to keep hair well hdyrated. It also helps to regulate hair loss and control dry hair and scalp conditions. In doing so, it encourages hair growth and promotes overall healthy hair.

“CBD promotes healthy hair growth and good scalp health and protects your hair from daily environmental stresses because it is antioxidant rich,” Wachs said. “It also strengthens your hair and reduces breakage thanks to the high levels of amino acids and offers color protection thanks to tyrosine, too.”

In addition, due to its anti-inflammatory properties, it works to calm and nourish beneath the surface by deeply penetrating and conditioning in conjunction with a blend of ingredients like lemon grass, chamomile and Japanese matcha green tea.

The new look of beauty products

The beauty industry is constantly changing, and as new products and trends enter the market, CBD-related solutions are poised to dominate.