Wednesday, May 23, 2018

What Napa must do to survive

After considerable reflection I have come up with a list of things I believe Napa must do if it is to hang onto what’s left of its physical beauty and social cohesion. Most require some legal assistance and direct action, and all are discussed or illustrated in some degree in my book, Napa at Last Light. But the determining factor in accomplishing them is public outrage, and public action.

1. Take steps to prevent the privatizing of public water sources.

2. Using drones, private planes and/or satellites, measure carbon and other emissions of all individual wineries to establish a baseline that can be used in broad on-line mailings and future legal actions.

3. Pass contribution limits in county races that equalize a playing field heavily weighted toward corporate dominance of Napa’s barely functioning democratic processes.

4. Start a boycott of wineries and corporations that work to elect candidatesinclined to do their bidding, rather than pursue the general good. Today theinternet is a powerful tool with which to find and inform possible allies all over the United States and affect sales in ways boycotts of the past could not. Publicize not just the names of the wineries but also their individual wines and encourage boycotting all who ignore the law, exploit their power, and conduct campaigns of disinformation.

5. Urge - nowadays that of necessity means “sue” - the county to force reconsideration of the change in the definition of agriculture includesmarketing and by implication food service, entertainment, and much more. This was a stealth move to cripple asacrosanct law that must now berestored.