The companies that win are those that learn the fastest

Content management… the easy way

There are thousands of different CMS solutions out there. They all try to do everything, and fail.

What if i want the beautiful frontend of Ghost (with scalability and instant deploys), with a bite-sized editor (like Buzzfeed have), and a cloud-hosted content repository (Prismic)?

We need a standard. Standards let applications focus on doing one thing well, plugging in to other applications to take care of the rest.

In fact, there is a de facto standard for content repositories: the WordPress public REST API. WordPress powers over 20% of the internet. It has a comprehensive and well-documented posts API, and a mature implementation.

By using a standard API, vendors and publishers can move faster which means a better experience for end users. What’s not to like?

(NOTE. There is already a standard called CMIS. It’s enterprise. It’s XML, not JSON. It has a spec so long that probably no-one has ever read it. For most news publishers CMIS isn’t the answer.)