20 WAYS TO MAKE EXTRA CASH IN YOUR DRY CLEANING BUSINESS

Become more profitable without adding expensive machinery or a route.

It's no secret today's economic climate has left many Dry Cleaners scrambling
to make payroll, rent and purchase supplies. Some have had to close their doors
altogether. Royaltone presents this one service that can boost profits by at
least $300 a month, reduce financial stress and is simple for you and your
employees to implement.

I realize there are lots of companies out there selling programs to market your
business, start routes or purchase expensive machinery to help your bottom line.
But those systems will cost you a boat load of money up front before you ever
see a dime in revenue. The tips we have gathered below will cost you under $20
to implement.

It is our desire to see your Dry Cleaning business grow and prosper, especially
in this economy. Implementing this one simple service can certainly help make
that goal a reality.

Below are 20 ideas for a BRAND NEW SERVICE you can start offering and charging
for today.

20 WAYS TO MAKE EXTRA CASH EACH MONTH USING
ROYAL SHIELD Water & Soil Resistant Finish.

You can treat:

High end ladies purses – leather, suede, tapestry,
canvas, any cloth

Women’s purses can be a major purchase. So show your bag
loving female customers how to protect their expensive
accessory choices from water, soil and stains by treating
them with a simple coat of Royal Shield. This inexpensive
aerosol treatment can bring in $2-$3 dollars with each
purse.

Winter gloves – leather, suede, ski gloves, fabric
gloves

We all know gloves take a beating in the winter. Help your
customers save money on purchasing new ones by spray
treating the gloves with Royal Shield at the beginning of
the season to make them water and stain resistant. Call it
the Save the Glove Campaign or Love Your Gloves, something
fun and catchy to grab their attention when they walk in the
door. You can charge $1 per pair. Chances are, if it is
winter, they will have a pair right in their coat pocket.

Ball Caps – canvas hats for golfers, little league
teams, hunters, fisherman, high school and college teams
(the list goes on and on)

How many hundreds or thousands of caps are surrounding your
business every day? This market is huge! Target the moms and
wives on this one. They are typically the ones faced with
the dilemma of trying to get these hats clean without
destroying the shape. That’s where you can come to the
rescue. Host a Hat’s Off for Half Off day. They can
bring in any new or clean hat and get it water and stain
treated for half the usual price. This can be a great summer
program to increase traffic and revenue. Charge $2 per hat.
(1/2 off would be $1) You could also team up with a few
coaches. They would receive some dry cleaning perks for allowing you to
treat the teams hats before the season begins. Use your
connections. Talk to people about this service, you will be
surprised how many ideas you can come up with to bring more
hats in the door. You could even sell Royal Shield by the
can or case to an athletics or ball cap store. (I saw this
one in a huge Tulsa mall just this week!)

Shoes, we’ve all got em. Stains on shoes, we’ve all got
those too. Announce your own Shoe-la-la service. Treat 3 pair of clean or new shoes for
one great price. You can easily charge $10 to treat them
all. Think of all the families coming in picking up
clothing…they are all wearing shoes. Cha-ching, cha-ching!

Think about those expensive, high end suede boots that women
and teen age girls are going crazy for. Just one pair could
make a small car payment, same thing with men’s cowboy
boots. We’re talking about real financial investments in
footwear here. Save your boot lovers some money on replacing
water and soil stained boots by protecting the investment
for them up front. You could even partner with boot stores
in your area to trade some dry cleaning services with the
management for the opportunity to send each new boot owner
out the door with a coupon for your new Royal Shield boot
protection service. Or, just run program by your existing
customers. They should be willing to pay at least $5-$7 to
protect those expensive boots. This could be a promotion
called something like Take the Boot Out of Grime, Boot
Round-Up or Boot Camp.

Silk Ties – keeps them cleaner and easier to spot
next time around

$1 per tie. Easy money, wives love it. It also makes your
job much easier when they bring their gravy laden ties in
for recleaning. Could be called Tie One On with XYZ Cleaners.

Trench Coats – (This protection helps keep the
stains from becoming set in and saves you money on spraying
and scrubbing next time the coat is brought in for
cleaning.)

Business professional who wear these coats day-in/day-out
have no problem forking over an extra $3-$5 to help them
repel a little more water and mud. Call it Cleanin’ up the
Trenches. A title like that could even be a great press
release for your local paper. (Free advertising!)

Rugs

If you already clean rugs, just offer this service on top of
the cleaning fee. If your customer loves their rug enough to
have it professionally cleaned, stands to reason they would
want it professionally stain and water protected as well.
Depending on the size of the rug this could be an extra
charge of $10-$30.

Leather or Bomber Jackets

These jackets are so comfy; people wear them in rain, snow,
and sleet. Treating these with Royal Shield water and stain
repellent is a no brainer. You can clean them first (more on
that at www.royaltone.com ) or have them brought in when
new. Work a deal with a local store that sells these jackets
(just like we discussed on tip #5.) It will increase the
life of the jacket and make it look better longer. This
service is worth at least $3-$5 a pop.

Belts

This is a small accessory but think about it, once a man
finds one he loves, he wears it to death!
Protect these items for a buck. You could run a special like
free belt protection with every dry cleaned suit. People
love free. This will bring in more suits than you would
normally get and it won’t even cost you a quarter!

Suits – men’s or women’s

Suits are also worn in all types of inclement weather. They
get abused on planes, buses, trains, restaurants or subways.
Those are all opportunities for snow, rain, spills and grime
to find their way onto expensive suits. You could offer to
protect them from stains and water for half off after you’ve
dry cleaned the suit. Call it Twice the Protection for Half
the Price. This could bring in an easy extra $2-$4 per suit.

Winter Coats – spray at the beginning of the
season and at the end of season before it is stored.

People hate the expense of buying new coats; and that price
tag just goes up every year. Have a Coat Your Coat special
at the beginning and end of the winter season. Every family
you service has coats they want to wear again next year or
pass down to the next child in line. Help them save money on
new coat purchases by protecting their current ones. This
could easily be a $2-$4 service.

Decorative Pillows

Kids, pets and husbands all take a toll on the condition of
decorative pillows. They are used for home work desk tops,
napping, propping babies, building forts, throwing at
siblings and shoring up tired hubbies. Run a Save the
Pillows, Two for One sale on pillow protection. This is a
simple way to make another buck.

Bags take a beating just like coats, shoes and boots. They
can certainly cost a lot too. The great thing about luggage
and bags is that people usually put valuable items inside of
them. Items they don’t want to get wet or dirty. Bags have
also become a bit of a status symbol for some customers. So
they don’t mind paying a little to keep them looking good.
You will need to really promote this new service because
they aren’t used to seeing it at your business. You could
call it Save the Bags, Got Bags?, Bags R Us, anything catchy
to draw attention to your new service. This is also a great
summer time money generator as more people might be
traveling or playing sports during this time of the year.
This service would be worth $2-$3.

Motorcycle, Snowmobile, or Snow Ski Clothing

Now here are groups that don’t mind putting money into
looking good when enjoying their favorite pastime. These
customers definitely wear items that need to be protected
from water and stains. Get to know your clients, talk about
their hobbies. If you have one of these sports fanatics you
have the potential of making $2-$5 protecting their
garments.

Car, boat and RV Interiors

Now we know you can’t bring these vehicles into your
business. So why not sell the customer a few cans of Royal
Shield to protect their leather or fabric interiors? Just
simply place them at the counter for a couple of dollars
over your price. No labor, all profit.

Home and Lawn Furniture Cushions

These items will never be brought through your doors. But
they still need protection. Sell Royal Shield water and
stain repellent to any customer who has a leather or fabric
couch. Again, an easy profit for you.

Motorcycle Seats and Saddle Bags

Here are the motorcycle enthusiasts again. They love to keep
their bikes in tip top shape. Show them how they can keep
the exposed leather more clean and water resistant with a
can of Royal Shield spray. This could be especially popular
during a motorcycle rally or poker run in your city.

Saddles

Rain, snow, horse sweat and cowboy sweat get all over
leather saddles. Your horse loving customers like to protect
their expensive saddles as much as possible. But let’s be
realistic they are never going to bring their saddles into
your shop, so send the product home with them.

Grill, Boat, RV and Car Covers

Why not protect the covers that protect the valuables? Rain,
snow and sleet will surely penetrate these covers over time
and cause potential damage to the expensive items
underneath. Have your customers apply a coat of Royal Shield
and keep the water away longer.

Sounds really simple doesn’t it? That’s because it is! Why
not get in on this affordable, easy, highly profitable service
today? Contact us at
www.royaltone.com

Don’t miss out on an easy $100 every a month. In fact that
number is really conservative. I just took the value I mentioned
on each tip and added them together as if you only had one
customer taking advantage of each of your new service items.
Think of all the people who walk in your door. $100 a month
could easily become $300-$1000 a month. The profit is truly in
the can... the Royal Shield can that is! Get yours today!
www.royaltone.com

This list will get you started. I know you will come up with
many more ideas and ways to use Royal Shield in your business.
When you do I would love to hear your ideas. Please email them
to me and I will add them to the list Lori@royaltone.com