Sports and fashion are so intertwined nowadays that it’s impossible to separate one from the other. Athletes such as NBA legend Michael Jordan, football legend David Beckham, and golf’s ex-champ Tiger Woods all managed to create a connection between their professional lifestyle and public persona.

The allure of competitive sports combined with celebrity flash is always an appealing combination, and the public will always take notice.

And when you say sports and athletes, there’s one essential item that is as valuable to the court as it is to the pages of the magazine: shoes, or for some, sneakers.

But it wasn’t always like this if we look back to the history of the now popular footwear.

Sneakers were regarded in the early days as luxury items. Rubber during the 1890s was expensive and leisure activities were few. It was said that shoes considered outside of the norm were only afforded by the affluent. But as World War I drew to a close, people started understanding the importance of both sports and fitness.

So what do you do with the sudden surge of gym enthusiasts? You give them what they need – and in large numbers at that. And so sneakers became suddenly the footwear to get for those wanting to lead an active lifestyle.

The growing popularity of sports, athletes and sneakers ushered in bold ways in thinking on how to mesh all three elements and make it more relatable to the people.

This saw the birth of footwear having a more personal imprint, which can either be a sportsman or celebrity name attached to it or a shoe model representative of a particular segment of society or culture.

And there’s something for everyone regardless of background and age at Sun & Sand Sports, including a variety of kids sneakers to choose from.

Shop online now for free delivery straight to your doorstep in Jeddah, Riyadh and across Saudi Arabia.