Sylvie Reinhard has an entrepreneurial background and has established several startups in the digital innovation sector. She is a partner at crstl.io and heads the pioneers’ lab Engagement Migros, the Migros group’s promotion fund. Sylvie Reinhard is a member of the administrative board at media startup Republik and accompanies organisations such as Haute Ecole d’Art et de Design HEAD Genève and HeK Basel as a member of their respective advisory boards. From 2007 to 2015, she served as managing partner at Lift Conference, one of the leading European platforms in digital innovation and culture.