~ This coming Tuesday Feb 2, I will attending the NMS, New Music Seminar, at the Fonda in Hollywood. If you see me there feel free to chat me up. Tickets are still available, and here is more info on the event:

From the co-founder and director of the original legendary New Music Seminar comes a seminar for the new business of music.

This low-cost one day event will give you the knowledge and the tools to step into tomorrow’s music business today.

The day will kick off with a keynote speech, followed by four sessions filled with vital information on how to see it and how to do it, accompanied by the New Music Seminar Guide Book filled with important contact information and vital new music business basics.

The Schmoozatorium will have important industry exhibitors and an opportunity for you to network with the other Seminar delegates. Delegates will also receive the NMS Directory, an invaluable guide filled with vital information, including forms, contacts and discount offers worth well over $100.

Welcome to the New Music Business: Everything You Know Is WrongSetting your targets to the new definition of winning. The Story of 1000 true fans. Fan Relationship Management and an introduction to the new science of The Fan Pyramid and how to maximize revenues from your different types of fans.

12:00 noon: KEYNOTE SPEECH: Daniel Ek, Founder, Spotify

1:00 pm:Second Movement:

Get Arrested! Marketing and Promotion in the New Music Business. New and old ways to expose yourself regardless of genre.This movement will discuss the best of the old marketing that still works and the best of the new on line marketing that works. How to encourage a quantum event. What are some innovative ways of marketing using new and old tech and methods. What is the story you are trying to tell? Is your marketing approach going to best tell that story.

3:00 pm:Third Movement

The Creative Process and Radical Differentiation: The creative quartet and how to master it.

5:00 pm:Fourth Movement

Your Live Show and Tour: Simple Steps to Cut Through the Glut and Reach the Magic 300 Ticket Mark:Why does your act deserve the slot on the show more than any other Artist? How do you make your show hotter and build your touring base while maximizing your merchandising sales and profit per show?

Wednesday, January 20, 2010

~ Here is a project I am involved with. If you are an unsigned band, this might be a great opportunity for you...?!

For Immediate Release

TAKE YOUR TURN FOR SUCCESS

SCION AND METALINSIDER.NET TEAM NOW ACCEPTING ENTRIES FOR THE NO LABEL NEEDED CONTEST AND SERIES

The No Label Needed Contest and Series presented by Scion, in collaboration with MetalInsider.net, will help one band leave labels behind and take on the industry all on their own. The series will show readers how it's done, all while helping one special contest-winning band get ahead in a spectacular way.

From 1/20 NOW EXPANDED through 2/8, unsigned acts can submit demo packages atwww.metalinsider.net/nolabelneeded. Twenty finalists will be selected and one winner will be voted on by the public and a panel artists, agents, writers and managers who work with the likes of Killswitch Engage, As I Lay Dying and Shadows Fall. Voting will run from 2/9 through 3/8. The grand prize winner, to be announced on 3/15, will win all the help and education they need to become a truly self-sufficient artist without having to sign a traditional record deal.

The winning band will receive a personalized, all-encompassing tutorial focused on the secrets and tips needed to achieve success in the music industry through DIY means of marketing. Winners will be mentored by the members of Shadows Fall, record an EP produced by Machine (Lamb of God, Every Time I Die, Suicide Silence), shop for their stage and photo shoot clothing with Maria Brink (In This Moment) and Rob "Blasko" Nicholson (Ozzy) and receive advice from the likes of Ben Weinman of The Dillinger Escape Plan. Their website will be re-designed, their merch re-imagined and radio and press campaigns mounted to promote their EP by the best in their fields. The series is not only meant to be a learning experience for one band, it is meant to teach any dedicated musician who wants to learn how to properly market their craft. Readers will be able to interact with contest partners and contributing musicians and professionals through the site to get some real insight into specific areas of expertise. For further information, please contact Jamie Roberts (roberts@bigmachinemedia.com) or Leo Lavoro (leo@bigmachinemedia.com) at Big Machine Media at 646-395-2600.

About Scion Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.

About MetalInsider.net MetalInsider.net is a metal music industry blog, reporting news, gossip and analysis from every aspect of the metal biz. Metal Insider explains and analyzes everything from record deals to marketing strategies to weekly record sales and radio charts.

Monday, January 18, 2010

The artist music business model has been in flux for years. The record deal dream that most artists sought is no longer the viable alternative that it once was. The leveling of the music distribution playing field by the Internet is virtually complete. Terrestrial radio is on a path towards destruction that even the major labels can’t compete with. People now access and download music from multiple sources, usually for free. D.I. Y solutions are everywhere, but for many artists hard to integrate into their daily lives.

Where does this leave the average independent artist? At the beginning. Every artist wants to know how they can make music, make money and survive to write and play another day. Here, in no particular order, is a list of possible income streams.

Sunday, January 17, 2010

Well here I am in the wake of recuperating from NAMM 2010. I probably logged in more hours than any previous year. No complaints though. It was great connecting with with friends and fans! Nice meeting and seeing you all.

Anyway, so getting caught up on my RSS feeds and I ran across this little tidbit from www.lefsets.com...

"There are a lot of holes in the music business. A hole is something you see that the mainstream does not. If you want respect, if you want instant accolades, entrepreneurship is not the right road. You’re betting against the mainstream. But the mainstream is so calcified in the music world that the landscape is ripe for innovation.

But your best avenue is to come up with hit music. It’s the cheapest way. And hooky, melodic songs sung by people with good voices never go out of style. That’s the huge hole in the music business today. Exploit it."

The entire article is much more epic and you can check it out here: http://tinyurl.com/yh8glwf

So, maybe he is right? As simple as it sounds, the future of the music biz are great songs? What a concept! Sounds easy enough, right? Well it isn't! Unfortunately for most, writing a great song is not something that comes all that naturally.

The bulk of my music career has been playing other people's songs. I have zero regrets for that being my path. I do not claim to be a song writer, and early on I realized that playing great songs live that were written by musicians that I highly respect was ultimately more gratifying than anything else I had previously experienced while being in a band. That's just me though.

So I guess all musicians that want a fulfilling career in this business really need to be honest with themselves in terms of ability and talent. Just because you know the difference between a pentatonic scale and a paradiddle does not by default make you a song writer, it makes you a musician, and there is a finite difference between the two.

So, my question is why do musicians feel the need to boast at the fact that they write their own material, and mock the ones that don't? If you feel that you are not reaching the goals that you have set for yourself, or that you are finding your motivation has plateaued, be honest with yourself and don't blame other bands and circumstances around you for your perceived failures... maybe your songs just suck? Maybe you need some outside writers to assist you in crafting your sound? It happens in the publishing world all the time... they are called "ghost writers".

Maybe the record biz wouldn't be in the shitter if they had decided to release a lot less mediocre music? No wonder why all the record stores are closing and the new generation just wants the shit for free... maybe that is all it's worth?

About Me

This Blog is a running collection of items that I find on the internet about the music biz that I think could be useful to young, up and coming artists and bands. I mainly focus on rock and metal genres, but these excerpts could be helpful to almost anyone.
I hope you find this insightful and I look forward to your comments.

Who the FUCK am I?
As a musician I am the bass player for Ozzy Osbourne, and I have previously played bass for Rob Zombie, Danzig, Prong and Cryptic Slaughter.
As a music biz dude I co-own Mercenary Management, Inc and our current client list is: Black Veil Brides, The Casualties, Nekromantix, Goatwhore, Intronaut, Soilent Green and Cryptic Slaughter.
Additionally, I am the Director of Music Relations for Affliction Clothing, and I drink a lot of Monster Energy!