Tuesday, January 14, 2014

ObamaCare's state-based marketplaces are partnering with an enrollment group in a new attempt to boost young people's interest in the healthcare law.

The campaign from Covered California, Enroll America and other exchanges will livestream an ObamaCare-themed variety show from Los Angeles on Thursday, according to an advisory.

The six-hour show is designed to feature prominently on social media sites and contains viral content urging people to shop for ObamaCare coverage, the announcement stated.

Comedy video website Funny or Die will participate, but it is unclear whether A-List stars connected to the group will be involved. The event will air on YouTube live as well as the campaign's website.