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New IDC Research Expects Record Worldwide Solid State Storage Shipments in 2012

FRAMINGHAM, Mass., January 9, 2012 – Technology advancements, changing dynamics in the PC industry, new enterprise server and storage architectures, and near-term hard disk drive (HDD) shortages are all combining to propel the worldwide solid state storage (SSD) market higher from 2011 through 2015. According to new research from International Data Corporation (IDC), the worldwide solid state storage industry revenue reached $5 billion in 2011, a 105% increase from the $2.4 billion in 2010 and IDC expects the market will expand further in 2012 and beyond.

"2011 was a record year for the worldwide SSD market, with revenue more than doubling year over year due to strong SSD shipment growth in the enterprise and client segments," said Jeff Janukowicz, research director, Solid State Storage and Hard Disk Drive Components at IDC. "The increasing use of flash in enterprise solutions, explosive growth of mobile client devices, and lower SSD pricing is creating a perfect storm for increased SSD shipments and revenue over our forecast."

Additional findings from IDC's forecast include the following:

IDC expects worldwide SSD shipments to increase at a compound annual growth rate (CAGR) of 51.5% from 2010 to 2015.

Pricing remains a key metric for SSD adoption in both the client and enterprise markets. IDC expects client SSD prices will fall below $1 per gigabyte in the second half of 2012, which will boost adoption in the PC market.

There are a number of dynamics influencing the PC market, from the growth in media tablets and Ultrabooks to the upcoming introduction of Windows 8 and increased use of caching solutions such as dual drives (systems containing both an SSD and an HDD). IDC believes the net effect of these dynamics supports increased SSD shipments.

The flood in Thailand is disrupting the PC supply chain and the HDD industry's ability to supply the market near term. OEMs will certainly face unavoidable HDD shortages and higher HDD prices in 1H 2012. These shortages will present a significant short term opportunity for SSD vendors as OEM customers look to SSD vendors to fill HDD supply gaps.

The adoption of solid state storage as a complementary solution to HDD storage for enterprise applications is also driving SSD market growth.

The IDC study, Worldwide Solid State Storage 2011–2015 Forecast Update (IDC #232219), updates the worldwide solid state drive forecast detailed in Worldwide Solid State Drive 2011–2015 Forecast and Analysis (IDC #228894, June 2011). The SSD industry dynamics associated with the first half of 2011 and the end-device forecast changes are aggregated, analyzed, and applied to IDC's long-term SSD forecast in terms of units and revenue (by form factor) for each consumption category of SSDs.

To purchase this study, please contact IDC Sales at 508-988-7988 or sales@idc.com

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 47 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.