HealthPhone™

Medical Aid Films

Medical Aid Films (MAF) is an innovative charity, producing and distributing films for training and education at the grass roots level in the most underserved areas of the world. Our mission is to save the lives of women and children through ensuring that those in need have access to vital health information and training resources.

Working in partnership with medical experts, NGOs, local communities and educational film makers, we aim to provide comprehensive medical training on issues relating to pregnancy and childbirth to people in low-resource areas. We go to great lengths to ensure that our films are medically accurate, culturally sensitive, and respond directly to the needs of our partners in the field. In order to achieve the greatest impact, we educate at all levels, producing films aimed at skilled health workers, community health workers, and communities themselves.

Our method is cost-effective, sustainable and scalable, as our films can easily be incorporated by our partners into existing healthcare programmes in any setting. Using live film and animation, our films can overcome barriers of language and low literacy, and deliver clear and engaging education. Delivering these films via DVD or memory stick, online, in e-learning and directly to people's mobiles, we can reach more people than ever before with vital health information and educational material, even in remote areas. We aim to empower health workers through giving them the skills and knowledge they need to save lives, and providing them with resources that they can use again and again for years to come.

So far, we have produced and distributed 34 films in 80 countries through over 1200 partners. We aim to produce an entire suite of films covering key health issues from conception to a child's fifth birthday, addressing UN millennium development goals 3, 4 and 5; to empower women, reduce child mortality and improve maternal health. Through continuing to harness developments in technology, we aim to increase our range of distribution even further, providing a quality global educational resource and creating a cycle of learning which will result in lasting change.