AUDIO CLASS: Lead Generation for the Complex Sale (Practical Strategies for Generating Quality Leads)Michael Stelzner and special guest Brian Carroll explore how to create steady streams of leads.

White papers are excellent lead generation tools.

But you can't just post them on your site and hope something happens.

This is especially true if you're selling a costly or complex solution.

The fact is that buying decisions are made over time and with ongoing exposure.

When used in conjunction with a multi-phased lead generation campaign, white papers will create an enormous influx of opportunity.

Does your business have a reliable plan to generate a steady stream of leads?

Do you understand how to use white papers with other marketing efforts to influence prospects?

"Why should I care?" you wonder.

The answer is simple: Because creating a multi-layered lead generation plan will bring in opportunities time and time again.

To fully unpack "lead generation for the complex sale," I have asked an industry expert to share his secrets with you.

I am thrilled to be joined by lead generation expert Brian Carroll. Brian is the author of the bestselling book, Lead Generation for the Complex Sale and his company InTouch has helped some of the nation's largest businesses succeed.

Brian Carroll: Brian is a recognized authority on generating leads. His expertise has been featured in The Wall Street Journal, BusinessWeek and B2B Magazine. In addition to authoring the bestselling book, Lead Generation for the Complex Sale, Brian is also active on the speaking circuit. He will be a premier speaker at MarketingSherpa's B2B Demand Summit this Fall and speaks to 20,000 people a year. Brian's company, InTouch, has helped major corporations such as HP, Omniture, SAP and McKesson master their lead generation efforts.

In my opinion, there's no-one better than Brian to help reveal proven strategies for generating leads.

By taking this class, you'll get answers to these important questions:

What are the common mistakes companies make when attempting to generate leads and how can I avoid them?

How can I leverage white papers to bring in leads?

What are trigger events and how can they improve my conversion by up to 400%?

Are there tactics I can employ tominimize dead-end leads?

What are the top three strategies that deliver results?

What are the core elements of an effective lead generation effort?

How can I creatively nurture a lead into a customer?

How can I keep the pipeline full of qualified leads?

What other marketing tools and tactics should be combined with a white paper to deliver results?

How have other businesses succeeded in generating leads for complex sales?

Perhaps You Think You Have It All Figured Out, But

You can probably name a number of ways to generate leads for your organization.

No single tactic will generate excellent results, especially for the complex sale.

This class will equip you with the knowledge you need to assess and begin planning a truly effective lead generation program that will change the face of your business.

The investment could change your business in a big way.

Feedback From Others Who Took This Class

"Enjoyed the class, was well done overall and a good use of the time involved, and excellent ROI on the very inexpensive price."

"Guest speaker was very informative, host did an excellent job of recapping strong points and asking poignant questions."

"Best advice I've gotten in a while."

"It was very informative. Good tangible examples of how to qualify leads and especially on event triggers."

"The class was very helpful. It addressed things in depth."

"I liked the very detailed answers to questions as well as the references in those answers to outside resources such as blogs, articles, web sites, etc. where you could read or hear more and get even more useful content."

Reasons You Will Benefit From This Class

Master advanced lead generation techniques

Learn new ideas to fast-track your success

Gain direct access to an industry leader

Learn from the comfort of your home or office

Class recording and transcript for further study

Here's what's included:

1. The60-minute class (led by me, Michael Stelzner, with special guest Brian Carroll, author of Lead Generation for the Complex Sale).

2. A downloadable recording of the class that you can play back on your iPod, MP3 player or computer

Class: Lead Generation for the Complex Sale (Practical Strategies for Generating Quality Leads)

Host: Michael Stelzner, author of the book Writing White PapersSpecial Guest: Brian Carroll, author of Lead Generation for the Complex SaleDuration: 60 minutesCost: $29Download Details: You will receive an email with further instructions.

Guarantee: Listen to this audio class risk-free. If you are not fully satisfied, your fees will be refunded.