ADIDAS DIGITAL SPORTS RELEASE THE FIRST-EVER FUTURE FIT/FORECAST

adidas shared its first-ever list of future digital trends in sport and fitness. The report reveals predictions about human habits and behaviors that are expected to shape our approach to healthy living over the next few years and how digital technology intersects with health and fitness. By partnering with leading experts across the key disciplines of sport, data, and behavior science, adidas identified five layers that will come together to create a connected healthier world. After the company acquired Runstatic two years ago and recently announced that it would shut down its miCoach platform to merge it with the prior, the report suggests the next steps for a more holistic health and fitness world.