Hurricane Sandy overwhelms campaign policy discussion online

Salesforce used Marketing Cloud to develop a regularly updated, real-time infographicanalyzing social media chatter by aggregating and analyzing online conversations about the presidential campaign.

The software company measured mentions for the two campaigns across social and mainstream media, analyzing both conversations about the candidates and topics of interest according to relevant keywords.

Policy issues had been the leading topics surrounding the election coming out of the past month's debates and up until the last seven days.