RNC Launches Post-Mortem Analysis of 2012 Campaign

The Republican National Committee (RNC) is embarking on an effort to review the party’s performance during the 2012 elections including its successes and its failures.

The study’s primary aim will be to attract new voters for future elections, knowledgeable sources told Politico. The group conducting the review will look at campaign mechanics, fundraising, demographics, messaging, outside groups, campaign finance, the primary process, and what to do going forward.

The Growth and Opportunity Project also will evaluate RNC Chairman Reince Priebus.

"The GOP has problems, but they are solvable,” one source told Politico. “We have to look at what we are doing right and what we’re doing wrong and lay out our vision and plans for Americans so everyone knows what we stand for. . . . Our ideas still resonate, but we need to examine what’s working and what isn’t.”

Perhaps the biggest problems Republicans have to solve on the presidential side are President Barack Obama’s 71 to 27 percent victory among Hispanics, 55 to 44 percent win among women, 60 to 37 percent victory among those aged 18 to 29, and 52 to 45 percent win among those aged 30 to 44, according to exit polls.