Google Analytics: Best way to filter out internal traffic?

Analytics: filtering out internal traffic

New User

joined:Jan 10, 2011
posts: 1
votes: 0

Hi, In Google Analytics: what is the most accurate and easiest way to pull reports that exclude internal traffic to your website (internal = employees from your offices worldwide, staging server, etc). I would like to pull total traffic and then see how much of it is internal only and then compare within google analytics. Someone suggested by IP address but I don't see in Google Analytics where I can find IP addresses.

Preferred Member

joined:Feb 18, 2003
posts:629
votes: 0

On the bottom of the Analytics Settings page is "Filter Manager" in the lower right. That's where you can block IP addresses from being tracked.

Since you have world-wide offices you most likely have many IP's and they change without you getting notified. Therefore another solution is to cookie all the computers to block them that way - [google.com...]

New User

joined:Feb 1, 2011
posts:2
votes: 0

One thing to keep in mind is that the new "filter" will only apply to future traffic. Another issue is that it completely removes that traffic. If you want to know internal traffic volume to compare, you can't filter out those IP's. I set up an advanced segment based on service provider, knowing that my particular ISP would be a small portion of overall traffic (mostly us).