This is an article I wrote for the second edition of the New European. The New European is a fascinating publication, it was set up from idea to first publication in 9 days. It’s kept its costs very low and exists to serve the 48% of people that voted to Remain. It will disappear once...

Mumstock is the only marketing conference in the UK devoted to improving the woeful standard of marketing to mums. We have been at it for three years now along with our partners Mumsnet. And each year we have tried to deliver a new take on the subject through an unorthodox piece of research. So now...

My life has many privileges. And without doubt one of the most extraordinary privileges I enjoyed last year was dinner with the Reverend Jesse Jackson. Jesse Jackson is a hero of the civil rights movement, marched with Dr King at Selma and twice ran to be the Democratic nomination for President. I spend my...

I was recently asked to write about my career in advertising for students at my old College – St John’s, Cambridge. I thought I’d post it here in case its useful or enlightening for anyone thinking of an advertising career. I’m not exactly sure of the moment in which I though a career in advertising...

Motherhood is many things and many of them are at the frustrating, nerve shredding and just sheer hard graft end of the spectrum. But one thing motherhood is not is a job. That’s the conclusion that I have come to following the work that we have done with Mumsnet to prepare for Mumstock 2015, the...

There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from innovative brand models to brilliant new technology we give little thought to the people and organisations that commission the work we do. Without clients nothing would be created by our...

It’s been a busy week at Saatchi towers. On Wednesday I unveiled the results of a project that I have been working on with the online forum for mothers, Mumsnet at their inaugural Mumstock conference on marketing to mothers. This project aims to challenge a whole set of myths about marketing to mothers that seem...

I am not an economist but let’s say I am economically curious. And I wonder whether some of the debates that are happening in the world of economics might have relevance to the world of brands and marketing. And specifically the rekindling of interest in Keynesian economics following the financial crisis and the failure...

Earlier this year we turned our attention to the state of the British High Street and the parlous situation that many of our high streets are in, with 25% failing and another 11% in decline. But instead of talking with the retail gurus and the shoppers of today we focused exclusively on the shoppers, shopkeepers...

This is a strategy I having been wanting to try for a Minivan or MPV for ages. Because the choice of a vehicle like this is often seen as a sign that you have simply accepted your life as a parent and 'given up' it...

David Cameron's big society is as close to a way over complicated planning thought as you get in politics - intellectually interesting to the political elite no doubt but incomprehensible for normal people. This is a film we have just made to hit home the downsides of DIY government.