AltaMed’s English and Spanish telenovela webseries Sin Vergüenza (Without Shame) was developed to address the impact HIV has on the Latino community. Now in its second season, Sin Vergüenza highlights the importance of obtaining HIV medical treatment and support for coping with a diagnosis. While stigma and shame continue to be one of the greatest obstacles for persons living with HIV, AltaMed presented engagement metrics on the series to demonstrate the role telenovelas have in igniting conversation around high impact HIV prevention topics. This presentation was hosted as part of the CHIPTS HIV Research and Community Colloquia Series, held on Thursday, May 12, 2016, in collaboration with the Los Angeles County Commission on HIV.