iriver’s Pocket Puppy brings cuteness to mp3 players

Portable mp3 players are becoming rare as smartphones are gaining popularity around the world. Once South Korea’s leading music player manufacturer, iriver is trying a different “cute” approach to maintain their market.

Pocket Puppy is just like its name, a pocket-sized mp3 player in the shape of a puppy. Although it’s only big as a person’s palm, the Pocket Puppy will interact with the user similar to a robotic dog.

The basic controls are done using the dog’s 4-direction tail but the player will react with puppy-like barks and growls when petted or its belly is rubbed. Its large LED display is also used to display interesting expressions whenever a user interacts with it.

iriver hopes that the Pocket Puppy player can appeal to consumer’s emotions with its cute form-factor and with its unique user interface.