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Apollo unveils new brand image

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Bangalore, DH News Service:,

Aug 19 2009, 21:13pm ist

updated: Aug 19 2009, 21:13pm ist

The outlet will specialise in tyre sales, fitment, wheel balancing and alignment, the company said adding that it is also in the process of expanding its service to include nitrogen gas refilling and other amenities to remold itself as a one-stop shop for passenger vehicle needs.

The shift from commercial vehicles to passenger is not new. Starting off in the tyre replacement market for trucks and busses, Apollo now has tie-ups with General Motors, Hyundai, Suzuki among others and is in talks with Volkswagen — entering the original equipment manufacturing (OEM) market and passenger vehicle segment. It has also stuck a deal with Mahindra & Mahindra to supply farm radials which has received good response. Speaking to Deccan Herald Apollo Tyres India Operations Chief Satish Sharma said the firm’s new look also comes with a new vision statement, ‘the brand of choice’ to change its look and have fresh focus to get itself a global image.

Further, the firm has recently completed the acquisition of Dutch firm Vredestein Banden B V (VBBV), fulfilling its long desire to set base in Europe. “With a CAGR of 8 per cent and a Rs 2,200 crore turnover, it is a good acquisition for us,” Sharma claimed.

It also aims to increase its production from the current 10-16,000 tyres per day to 24,000 tyres per day, and rev up its turnover to Rs 6,000 crore in 2-3 years from Rs 4,100 crore.

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