The topic of "paid post" on FB is a public constant debate with different aspects and opinions: certainly a sponsored post could be efficient for the promotion of a brand, an event, etc... A sponsored post of an artist could seem too sales-oriented, too commercial.Your free post are under the control and the influence of FB, of istantaneous interactions, it depends from the algorithm of fb interesting or not.Your sponsored post have a guaranteed success, a certain visibility that allows to override others. FB's policy is clear: if you pay you can be the first, you are able to show your brand/thoughts/messages to the world.

1) Adding the dots avoids automatic word scanning.I’ve paid a post on FB trying to force their system of censorship and showing that, if you pay, you can say what you want with a certain visibility and that their, for only 5 euro, are ready to make themselves ridicoulos promoting this kind of post against them.

2) Nothing and something.I’ve paid a post on FB without a message in order to prove that for 24 hours a post that says nothing is more visible than other post that may be interesting (and on my page I post a post with the written something). After 24 hours the different of visualization is clear and prove the aim of this action.