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Here are some ideas of things you can do to run a smart—and influential—mini marketing campaign that might even change the way you reach your clients in the future.
Recontact past leads whom you’ve spoken to, that have for whatever reason, in a friendly way, turned you down in the past.
Stacy Zemon is internationally considered a leading authority and leader in the DJ industry. Stacy’s work as a Writer, Author and Publisher have enabled her to spawn the largest number of DJ business owners in the world! Stacy is also the Founder & President of DJ Video Network – Internet TV for DJs, by DJs. Her mission is to provide educational resources for DJs that support their professional growth and financial prosperity. Albert Humphrey is credited with first introducing SWOT analysis in the 1960’s using data from fortune 500 companies. Competitor analysis is critical for any marketing plan and SWOT analysis provides the perfect way to do this. Once you identify the weaknesses of your competitors you can highlight them in your landing pages, advertising campaigns and press releases.
Probably the biggest advantage of doing a SWOT analysis is that it enables you to identify your weaknesses. Finally it provides a visual summary of your product or service and how it compares with the competitors. SWOT diagrams are sometimes referred to as SWOT matrices because they are usually presented as matrixes like the one above.
You can get started easily using a SWOT analysis template readily available on the Internet.
For example a technological factor like emergence of HTML5 can be considered as a threat to Adobe, which is responsible for developing and maintaining Flash. An outstanding title can increase tweets, Facebook Likes, and visitor traffic by 50% or more. Generate great titles for your articles and blog posts with the Tweak Your Biz Title Generator.
Hi Nishadha, I love how you’ve used the Apple example above to explain SWOT, makes it so much easier to apply to our businesses. As a student I wish u could just post the more importance of the SWOT analysis in marketing and I think this website is the best for small starting up businesses.
Not only for average small business owners, but even large businesses can make use of it to measure themselves against competitors. Tweak Your Biz is a business community - a place where business professionals like you can stand out.
April 29, 2014 by RBDenterprise Leave a Comment In retail marketing today there are many ways to market your business. When most people think about marketing, using political or economic current events, you know, the things your school teachers used to make you write about, don’t seem to be the top of their list. So there you have it, a few tips and tricks to think about to help you market your new business. Bare Bones Marketing Helps To Raise Over ?200 for Mid Cheshire Hospitals MRI Scanner Appeal.
I have realized that she is right–most people do not understand what marketing is, how it is different than sales, and how they all relate. If you are trying to combine your sales and marketing, you are probably often frustrated with your results. Marketing is about ongoing education, teaching others while sales, as you noted, is about taking the next step (whether signing up for a program or joining a list). La gran diferencia con el marketing tradicional ademas de los canales es la posibilidad que ofrece de analisis, pudiendo conocer el alcance de las campanas y su impacto ademas de saber lo que funciona y lo que no funciona. El marketing digital es muy importante en nuestros dias, los usuarios y consumidores han cambiado sus habitos, hoy en dia se tiene acceso a todo en el momento, ya sea a traves de ordenadores, Tablet o Smartphone los usuarios tienen una constante conexion a la red.

Se debe tener en cuenta que los usuarios usan las redes en muchos casos como un entretenimiento, una forma de distraccion, lo cual debe hacer entender a la empresa que su forma de venta y acceso a ellos debe ser apropiada. Por supuesto para las empresas ofrece muchisimas ventajas el tener un trato casi directo con sus consumidores, pudiendo conocer que quieren, como quieren, lo que supone una comunicacion directa con ellos, es muy importante escuchar, y gestionar los comentarios, ya sean positivos o negativos, sacando siempre un analisis constructivo para el funcionamiento de la empresa. Hace unos dias escuche en un curso sobre marketing digital que si quieres esconder un cadaver, el lugar mas apropiado es la segunda pagina de Google, con esto hacemos referencia a la importancia y relevancia de aparecer, de estar en el buscador mas importante de nuestro pais. Tanto en el marketing tradicional como en el digital, lo importante es que tu empresa, tu marca, tus productos lleguen al consumidor, que los vea, que tenga acceso a ellos, no nos sirve de nada tener los mejores precios del mercado si nadie lo sabe, y hoy en dia debemos aprovechar a todos esos miles de usuarios a los que podemos alcanzar a traves de un buen trabajo.
Por supuesto para todo siempre hay varios caminos, y para esto del marketing digital tambien, a veces el camino rapido nos lleva a un resultado negativo de nuestro trabajo, las cosas bien hechas, con su tiempo necesario nos aportara mejores resultados, y ademas como he indicado antes resultados medibles. Por ultimo solo queda indicar y animar a todas las empresas a aprovechar esta gran oportunidad que la tecnologia, los habitos de consumo y vida nos ofrecen en estos momentos, para conseguir el objetivo final que es cumplir con los objetivos marcados por la empresa. With both know-how and innovation, we work closely with our clients to best achieve communication, branding & marketing goals.
If people have called you to inquire about your DJ services but have not booked with you, it’s always good to call those people back and re-pitch them (time line permitting).
It will help you to say the right thing to different people and help you to answer those very important questions, what makes you different and Why Should I Choose You? Since then it’s used by many businesses around the world to asses various projects and business ventures.
Usually a PEST analysis is done before a SWOT analysis to provide the details for opportunities and threats section. Look for common weaknesses in your competitors and include them in your marketing so it would be appealing for many people and also for people looking for alternatives.
This will enable you to identify potential opportunities and seize them if they matches your strengths. Since you’re likely to share and collaborate with others when doing the analysis it is always a good idea to choose software that supports collaboration.
Strengths and weaknesses are considered internal to your organization and can be filled relatively easily. A PEST analysis – a process to analyze political, economic, social and technological factors – is usually used to fill in the details for opportunities and threats. Similarly a political factor like turmoil in Greece can be considered a threat to any bank operating in Greece. But it provides a good overall view of your business in a visual and concise manner, making it easy for the marketers. I have more than seven years hands on experience in SEO, social media marketing, content marketing and many other aspects of digital marketing. I remembered using a computer program for creating a SWOT analysis in a business case during my university studies. Read the specialists, share your opinions and sign up to become recognized for sharing your expertise by writing on this site! However, if you are careful not to go too political, or careful not to take a specific side, you could leverage many political or economic situations to your advantage.
Leverage the elections and offer a small extra for anyone coming in with an “I voted” sticker and makes a purchase.
Market an offer to customers for free admission to a local attraction when purchasing a smartphone with a great camera. Try to focus on a specific target audience, which will hep you achieve your short term goals. Develop a marketing plan – Your marketing plan will map out the direction you want to go with your business, the aims and objectives you want to achieve and the marketing activities you want to use to communicate with your audience. Leverage social media – Depending on your business and the kind of customers you are targeting, Facebook, Twitter, Pinterest, Instagram and LinkedIn are effective communication tools to help build awareness and your customer profile!
Consider a website presence – Launching a website for your new business is an effective way to establish your credibility and strengthen your brand.

Consider business awards – Whether you’ve launched a new service or product, achieving brand recognition through business awards will increase your brand’s awareness and credibility. If you need any help with marketing your new start-up business, contact the Bare Bones Marketing team. When I asked the host why she selected me to do this (btw, this is one of my standard questions to assess all incoming opportunities), she said that I have an understanding about marketing and the ability to explain it that most people need to hear. Marketing can include networking (online and offline), attending events, advertising, press releases, speaking, direct mail, search engine optimization, joint ventures and many more tactics.
They’ve already expressed interest in you, they may or may not have been in research mode when you spoke. You’re thinking of all possible channels like newspapers, popular blogs, social media and press releases. Once you have the complete SWOT diagrams of you and your competitors you can make better decisions regarding your marketing plan. For example you might have real-time collaboration in your application, but if your competitors are doing a better job it then it is a weakness. If you already have Visio as your diagramming tool it is important to remember that Microsoft does support real-time collaboration via shared point. Marketers might have to work with other departments to fine tune the facts and also to learn about future planned releases, branch openings etc.
Nowadays I do a simple version of it together with a lean canvas business model exercise in 20 minutes. It’s not what most people would think of in marketing, but it can be a very good way to catch the attention of people of all kinds. Offer something like “bring in a receipt for gas of $25 or more and get _.” Just fill in the blank for whatever you decide will be your giveaway.
Staying focused on a particular segment will help you to reach and please your target audience more effectively!
By consistently communicating your brand values, consumers will know who you are, which has a big impact on your business’s success or failure!
Social media is a great way to add value to your brand through customer engagement and involvement through customer feedback. If your business does not have a web presence, potential customers are going to think you don’t take your business seriously, and therefore they won’t either!
These strategies for increasing your brand influence take hardly any time, and very little money. But before you market your product or service to people it is important to remember that features are good, but it’s the differentiators that matter. Apple is a global brand with many high level projects, so the below SWOT diagram is a bit simplistic, but see how it quickly conveys the relevant information in an easy to understand manner.
Would like to see your take on how to do a competitive analysis in a hyper-competitive international industry. You didn’t take a side, but instead used it to say making a small purchase of a few apps will help. Sales include converting people from your website onto your newsletter list or your Facebook page is a form of a sale.
Use Facebook or blog comments to start a relevant conversation where, at some point, your product can play a role. Branding is all about creating an emotional connection with your audience and by pulling on your audience’s heart strings, they’re more likely to promote your business for you! People will happily talk about things that are interesting to them, and brands are not interesting.