The head of Rolls-Royce has shot down the idea of a smaller SUV to complement the Cullinan, according to a new report out of the UK.

Speaking with Autocar company CEO Torsten Müller-Ötvös said the line-up is now complete with the introduction of the Cullinan "high-sided vehicle", and there are currently no plans to expand the line-up further.

"No, definitely not. You need to go with the flow, so for that reason, I’d never say never, never, never – but we don’t currently have any plans to expand our model line-up any further," he said.

"Our strategy is definitely to maintain our high-end price position and not move the brand just for volume sake into lower-price segments," he added, clearly taking aim at manufacturers like Bentley and Lamborghini.

Rolls-Royce's boss also noted that customers have had a "brilliant" reaction to the Cullinan (pictured), and early sales have exceeded the company's expectations.

While the Bentley Bentayga is the Cullinan's closest rival right now, the British luxury crossover will get some new competition in a few years time, in the form of the upcoming Lagonda all-electric SUV that's due in 2021.

Müller-Ötvös had a cheeky dig at his company's reborn rival, too, saying: "It’s just a sketch. I can’t say anything more. Cullinan is real", referring to the concept sketch Lagonda released earlier this year.