How Tracie started their logo design journey

Company name

Overview

Help We've Got Kids has been in business for over 16 years and it is time for a new look! I just bought this company in June and it is a great business that just needs it's look overhauled.

We print a directory for families looking for programs and services for their children aged 0-14 and we are also online with a very popular website http://www.helpwevegotkids.com.

Two women started this company in 1994 and have built it up to a great business. I bought the company from them in June with a partner because we both have young kids and just needed to work hard while having the flexibility to spend more time with our kids.

Tell us a bit about who you are and the people you reach

Our audience is primarily mothers with one or more children. These moms tend to range from about 28 yrs old to around 40 yrs old.

Our secondary audience are other caregivers such as fathers, grandparents and babysitters.

Lastly, we do recognize that we are a children's business and do want to have some appeal to kids.

Requirements

I would like to see our logo more classy and fun and updated. It should appeal to parents and children as well. My preference would have the logo be fun yet classy, clean and simple. I would like it to be clear it is a kids business without the "Help" word looking like it is for a helpline.

I will attach the current logo along with the the current cover of the 2010 book.