12 How can CSPs leverage the vast amounts of data they collect into usable and actionable insight for the Empowered Customer? xdrs Billing CRM Location Account Mgt Internet Network Millions of events per second Dropped Calls Outgoing International Calls Call Duration Extra Call Invoice Issued Invoice Paid Contract Expiration Acquired new products Change contracts Entered new cell Customer is roaming Customer is at home New Top-Up 5 minutes left on pre-paid Changed Home Location Brand Reputation Customer Sentiment from Social network Broadband Saturation Congested Cells Streams of intelligence 3 dropped calls in 10 minutes Customer is close to a store Customer enters a shopping area Invoice paid + liked competitor Smart phone browsing pattern Customer is watching an OTT video MDM EDW/ADW Actionable insight Who is THIS customer and what do THEY want/need? What should I be OFFERINGspecific customers to improve individual ARPU / profitability? 12

16 Global aerospace manufacturer empowers staff with access to critical information Need Link to the case study Http// need to get link from ibm.com Improve operational efficiencies by providing a unified search, discovery and navigation capability to provide fast access to relevant information across the enterprise Benefits Placed 50 additional aircraft into service worldwide during the first year without a staffing increase Saved USD36 million/year in supporting the 24/7 aircraft-on-ground program Provided supply chain visibility to reduce cycle time, saving millions of dollars on critical parts deliveries Home

17 Use cases Data Warehouse augmentation 17

18 Colt Technology Services Group saves USD 1.9M annually through improved Netezza business intelligence Need Gain a 360-view of the customer and eliminate manual processes to identify data from over 15 systems Benefits USD 1.9M in annual savings 90% reduction in the time to complete wildcard searches More than 95% reduction in the time to gather information Home

19 Elisa Corporation - Adding millions of Euros in revenue with improved information services Need Elisa Corporation sought a deeper understanding of customer needs as they expanded its offerings. However, its existing information services platform could not support the data-intensive analytics required. Benefits Provides a platform to drive millions of Euros in new revenue Supports 200 to 600 times faster data analysis and 100 times faster load performance Delivers direct yearly cost savings of almost EUR800,000 (USD1 million) Home

22 IBM CIO Lab Analytics team saving IBM employees thousands of hours each day Need IBM needed a faster, more efficient application to process over 600K names in BluePages, its employee directory, which has over 500K daily queries with the average search session taking two minutes Benefits Offers instantaneous response time, saving over a minute on average for each search session Saved thousands of hours to perform over 500,000 queries each day Achieved rapid user adoption, with 85,000 employees moving to the new application in first two weeks Home

23 Use cases Enhanced 360 view of the customer 23

24 Seattle Children s simplifies analytics and gains insight for developing new care protocols Need Faced with an ever-growing volume and variety of patient data, Seattle Children s needed a consolidated platform to support healthcare analytics and reporting Benefits Provides capabilities to analyze massive volumes of hospital and patient data to provide a holistic view and insight for improving care Eliminates manual processes and accelerates query times by 50 to 100 percent. One query that took 14 minutes completes in 9 seconds Reduced clinical report generation times from months to a single day, providing additional insights and improving staff efficiencies Home

25 Telecom Italia implements PureData System for Analytics, improves overall customer experience Need Despite collecting myriad data about its infrastructure, Telecom Italia could not proactively identify network infrastructure failure points or determine the root causes of service issues. Benefits Boosts network performance insight by 100 percent by integrating multiple data sets in a single view Anticipates reduced customer churn by improving customer service levels and minimizing network failure Gains the ability to identify and respond to network issues proactively, before customers complain or drop service Home

26 Use cases Security/Intelligence extension 26

27 Brocade accelerates big data analytics with IBM Need As the volume, velocity and variety of data increases, companies are seeking powerful analytics platforms that help them explore big data. Benefits Gives companies unparalleled insight to help identify and respond to customer needs in near real time Increases customer satisfaction and retention, and lowers customer churn for Communication industry clients Improves service levels across the network and enables optimization of IT resources Home

28 TerraEchos uses streaming data technology to support covert intelligence and surveillance sensor systems Need Deployed security surveillance system to detect, classify, locate, and track potential threats at highly sensitive national lab Benefits Reduces time to capture and analyze 275MB of acoustic data from hours to one-fourteenth of a second Enables analysis of real-time data from different types of sensors and 1,024 individual channels to support extended perimeter security Enables a faster and more intelligent response to any threat Home

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