Top 10 Ways To Improve Your Marketing.

Top 10 Ways To Improve Your Marketing.

The new year of H2H (human-to-human) approach is here and we should be focusing our attention to build meaningful relationships with audiences in a creative way. After extensive research, Second Chance Marketing put together a list of the top 10 ways to improve your marketing in 2019.

1. Develop A Facebook Customized Page Tab To Engage 40% of Fans

Investing in social media is a must. Yet, don’t know if you knew that a customized page tab gives you the advantage to offer exclusive information to fans. A personalized page tab can be used to promote registration for upcoming events, to bring fans to your website, to promote an app or a contest, create a content library, feature customers reviews or case studies and so on.

Socially Stacked demonstrated that a customized page for a discount can influence the engagement for that page. In the end, 42% of fans liked the page to get a coupon or discount.

On the same side, a case study by Wildfire Interactive showed that a Facebook coupon-based page tab received the highest engagement rates beside giveaways, sweepstakes, trivia Contests, Sweepstakes, Contest essays, photo contest, coupons, and video contest as you can see in the next graph.

2. Write Valuable Content On Linkedin Pulse And Win Up To 1,900 Social Shares in 30 Days

LinkedIn Pulse is a professional self-publishing platform. At first, everyone could write and publish content without any approval. Currently, it is composed of 500 selected experts. According to Kapko, LinkedIn Pulse “lies somewhere between blog and social network”. Authors add a number of 50,000 articles on the platform every week.

On average, the articles from Pulse got 1,843 social shares, and only 10% had less than 500 social shares, which leaves almost 90% with more than 500 social shares. If you are featured on LinkedIn Pulse, it can bring you a good amount of social exposure. From now on, writing on Linkedin Plan should be a part of your marketing plan.

3. Use Reddit To Grow Your Business & Generate $6,188 In 3 Months

Reddit is a community that has been growing since 2005. Here you can meet people with similar interests. It’s a place where you could follow news in a thread categorized in “hot”, ”new”, ”rising”, ”controversial”, ”top”, ”gilded”, ”wiki” and “promoted”. The nice part is you could follow lots of subreddits depending on the industry you’re interested. There were numerous cases when different stories from Reddit became famous and gained many upvotes.

Scott Keyes is an example of best practice in this case. He is a reporter for Think Progress and founder of Scott’s Cheap Flights. He turned an obsession with cheap plane tickets into a $1 million business in under 2 years. In 3 months he managed to make $6,188 only by posting on Reddit. According to what he said, his posting got him 1,000 free subscribers and 250+ premium subscribers.

Online communities are a great way to grow your online presence and to catch insights. Being a part of an online community has its perks. Being around by people with similar interests and exchanging knowledge is a good way to develop yourself and the company you are working at.

The best online marketing communities you need to join our LinkedIn, Reddit, Quora, Slack, GrowthHackers and, Inbound.org, ordered in chronological order. A good example of using the last two comes from Grow and Convert.

They set up a goal of bringing 40,000 monthly unique visitors in 30 days. As you can see in the next picture it is not quite like that, but they were able to bring more visitors from online communities than from organic searches. That is a good start!

5. Get Social Influence To Receive Higher Rankings by 15%

There is a lot of fuss around the subject about the importance of social signals in rankings. We already know that investing in social media is an effective digital tactic that can help out with the conversion rate optimization.

Moz study says that Google doesn’t use social share counts directly in its algorithm. Neil Patel, on the other hand, claims that there might be a connection between social shares and rankings as you can see in the next screenshot from a Quick Sprout infographic.

A huge lift of almost 15% in rankings was the result of an increase of 100 Google Plus followers for a business page. Facebook brought a 6,9% increase in ranking from 70 shares and 50 likes. Lastly, 50 Tweets lift rankings with only 2,88%.

Each business makes its own format for newsletters, but designing a segmentation for customers that interacted with the site is a guaranteed path to lift the reactivation of inactive subscribers.

The ideal customer will open all emails and buy your products every time, but that will happen in a month of Sundays.

The email marketing platform PostUp created an in-house case study for one of their clients to convert inactive subscribers. They built up an automated reactivation campaign and succeeded in boosting email-related sales by 164%. This is a great example of improving the conversion optimization of your inactive subscribers.

Eventful created a new approach to automated reactivation campaign where emails included recommended news based on the previous behavior of the users. Below, you can see an example of an email from them:

7. Get Personalized Emails To See An Average Of A 19% Increase In Sales

Over the years there have been numerous studies showing that email marketing is the most effective digital marketing tactic for lead nurturing in your digital strategy. Personalized emails are more efficient than non-personalized emails and can bring relevant results. Personalized emails are based on a more in-depth research and understanding of customer behavior and marketing trends. Most important of all, it requires you to know your buyer personal to deliver relevant information.

You can see a comparison between segmentation and personalization below:

Dropbox uses personalized emails. See an example of this kind below:

According to a study from CMO.com, marketers who use personalized email see an average 19% increase in sale. Personalized emails have a 600% conversion rate, but the sad part is that only 30% of brands can use them.

8. Reduce Friction And Increase By 100% Your Email Sign-Up Rate

In marketing, friction means everything that slows down the process of a user to convert. The ideal marketing planning is not to have friction at all, but since that’s almost impossible, it’s best to have less friction so you could convert your leads easily.

The news company Quartz leads a research program by reducing friction in email sign-ups. The changes they made to the sign-up process was to simplify it by using only an email address for subscription and moving to double opt-in (the user had to click on a link in the first email they received to activate subscription) to opt-out. When visitors want to subscribe, they go to a new landing page.

The results were quite satisfying; the daily subscriber rate has doubled. You can see a screenshot of their growth below:

If you aren’t able to use segmentation to target your audience, you won’t succeed in writing relevant subject lines. You can use segmentation based on interests, location behavior consumption, mobile marketing, keyword phrases, lifestyle or other factors.

Lyrics discovered that 4 out of 10 marketers who used segmentation experienced a higher open rate, 3 out of 10 marketers saw a lower unsubscribe rate and 2 out of 10 experienced better deliverability and greater revenue. Below, you can see the graph with all the segmentation results from the research.

10. Increase Your Email Open Rate by 33% with a Subject Line That Triggers Curiosity

Your subject lines are everything when you’re thinking about the email open rates. Everything comes from there. The call to action from the subject line must be relevant to your audience. Before you send the message to your list, think you’re sending the message to one person, someone you know. Keep in mind that your message shouldn’t be cold, no matter the industry you’re in.

If you need help with your marketing or have questions regarding it, we would love to help you every step of the way!