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Do you love playing wonderful, artistic indie games but dread being toll-boothed, pay-walled and otherwise nickel-and-dimed by the new wave of free-to-play games? There are others like you out there, players and designers alike. Learn ways to embrace the monetization advantages of free-to-play games without giving up your indie values, or compromising your games' designs. This session will discuss techniques to make your free-to-play game really emphasize the "free," and mitigate pushback from a growingly savvy customer base. As always, Arthur will bring hard examples and farm fresh metrics from his own game launches, as well as from competing games.