Finlandia, 1000 Years of Less Ordinary Wisdom

W+K London and Siri Bunford discover some of the worlds most compelling characters for Finlandia

With subtle VFX and a multi-faceted grade from colourist Matthieu Toullet, the two and half minute documentary style film captures the wisdom of an extraordinary cast of characters.

To create the campaign, W+K and Director Siri Bunford scoured the world to find people that embody Finlandia’s 'less ordinary' spirit, and whose ages total 1000 years. The resulting interviews and footage are presented in the film, with the 14 characters including nonagenarian grande dame of fashion, Iris Apfel, kinetic sculptor Theo Jansen and Icelandic Game of Thrones actor and world’s third strongest man, Hafthór Júlíus Björnsson.

Colourist Matthieu Toullet said, ''For this project, Siri didn’t give me specific references, but rather directed me to grade with sensation and feeling to produce the most beautiful image for the individual stories. The film is a patchwork of different people and different environments, as well as being a patchwork of material too – I was working with16mm, 8mm and C300. At the end we wanted to bring all the different directions / feelings together as one piece.''