Columbia University

With the appointment of a new dean, Columbia's School of Engineering & Applied Science was in need of a brand refresh. Drawing imagery from the stately presence throughout the main campus in Manhattan as well as lively photos from current student life, matched with a streamlined logo lockup — the result is a crisp look that works best across all modern media.

New identity proposal to accompany the new pieces of marketing.

With a nod to Columbia University’s iconic blue but rendered in a regal deeper tone, this visual system heralds strength and stability.