We have a long wait until Ivy Bridge-E hits the shelves, and until that point the dichotomy between the features and price of both Sandy Bridge-E and Ivy Bridge will continue to weigh on the minds of performance enthusiasts. But does it weigh on the minds of gamers so much? Continuing debates rage on regarding how many cores are needed for game X, the low uptake of multi-GPU configurations, and the percentage of users with multi-monitor setups – are most gamers equipped with single screen and a single GPU? There will always be niche categories for the über enthusiast, and the ASRock Fatal1ty X79 range is aiming in that direction. Today’s review focuses on the Champion and Professional boards, both of which have had presence in the market for several months, but will continue to be ASRock’s high-end gaming offering until Ivy Bridge-E is released.

Johnathan ‘Fatal1ty’ Wendel – Who is he?

For anyone who has been involved in competitive gaming, Fatal1ty is a known name. For everyone else, cast your minds back to the late 90s. Gaming as a competitive competition was growing with the popularity of Doom and Quake, and eventually leagues were formed (such as the Cyberathlete Professional League) for the best players in the world to compete for cash prizes. Over recent years these contests (with the latest games) are regularly broadcast live across the internet, with thousands of fans avidly watching with anticipation.

Fatal1ty was a perennial winner of these competitions in the early 2000s, with a total of $500,000+ in cash and prizes and twelve major championship titles over five different games: Doom 3, Alien vs. Predator 2, Unreal Tournament 2003, Quake III and Painkiller. His life story has been presented by mainstream media in both print and television, such as in Time Magazine, The New York Times and MTV, as he has achieved a gamers ‘dream’ – international recognition with continued success. He is often quoted regarding his training regimen, featuring over eight hours a day of training, including both physical and mental preparation, alongside other normal sports which also pique his interest like hockey and American football.

Wendel has put aside actively competing, with his most recent accolades dating back to 2006. What Wendel has been able to do is cash in on the marketability of his success, much like top sports personalities that endorse day-to-day products. Fatal1ty Inc. is a brand licensing institution, with his name attributed to motherboards, power supplies, headsets, soundcards and even high energy ‘gamer food’, with a predicted income greater than that from his gaming exploits.

Come forward to 2013, and Wendel now manages his company, keeping abreast of his social media but also trying to develop competitive video gaming, and is often cited as the primary ambassador for e-Sports. He still games regularly, with updates on what/where he is playing online through the social media which is often streamed to the public. With the branding element of his business, we often see him promoting his various products at all the major technology and gaming events, such as CES, Computex and others.

From a hardware and technical standpoint, there are two ways to approach the Fatal1ty branding. The first is just a name addition – company X will pay $$ to put the name on the product, no other changes made. The other is that Wendel is comparable to a racing driver. He knows how the equipment should feel, and he can relay the experiences back to the design teams – there may even be an element of technical knowledge involved. But it is up to the engineers back at base to actually put pen to paper and design the equipment to respond as expected.

The analogy breaks down on the basis that the drivers in a series like Formula 1 are still competing, and want the best all the time – if the drivers do not perform, the company is not advertised and there is emphasis to improve more. Wendel is definitely not a test driver; he is a Schumacher – (semi)retired with respect to the greatest of the latest, but still a consultant. While the knowledge is still there, and he could take-on any regular off the street and win easily, he is not still at the top of the game, using the latest hardware in the most recent of stressful situations. Formula 1 is not sold by consultant branding.

The Dichotomy of the Brand

While Wendel has had success, the equipment that has his branding has two different responses depending on which side of the camp you are in. On one side, most gamers are vastly competitive – they do not want to aid to Fatal1ty’s stardom, they want to beat it. This means carving their own route, avoiding anything that has his name to strengthen his position. The flip side of the coin is fandom – in order to be the best you have to be equipped like the best (in order to be Messi or a Tom Brady, you want the boots, the kit etc.). If it has been endorsed by such an ambassador for competitive video gaming, it must be good, even if they have never used the latest versions to win in international competition?

When I approached ASRock at Computex 2011 regarding their decision to license the Fatal1ty logo and Wendel’s services at events, the response came back that the branding has immense success in pan-Asia. Without concrete numbers one could postulate that the ‘fan worship’ is more of an element in those areas, whereas the western gamer wants their own path.

To put this into my personal perspective as an ex-clan gamer, no-one I knew had Fatal1ty branded products. I currently own a Fatal1ty mouse pad, although that was a prize in a random draw. My brother by comparison is a casual PC gamer, enjoying FPS gaming but nothing competitive; he has owned three pairs of Fatal1ty headphones, based on a particular feature of those headphones. He has fallen afoul multiple times of accidentally pulling the cable out of his PC while still wearing them, something I have done from time to time (or running over the cable on an office-type chair).

Relationship with ASRock

“The heart of any gaming system is the gaming motherboard, and that is why I teamed up with ASRock, one of the best gaming motherboard companies in the world. They had the engineering expertise to make my concepts for gaming motherboards a reality. Fatal1ty Gaming Motherboards are engineered to be the best performing and value in mobos available on the market.” -Fatal1ty.

Generic marketing quotes aside, Fatal1ty initially pared up with Abit, a now defunct (but often praised in memoriam) motherboard manufacturer. The Fatal1ty branded boards were ‘designed by Abit, but game-tested and approved by Fatal1ty’ up until socket 775 and FM2. The first ASRock boards to bear the name come from the P67 and 990FX range, and subsequent Intel chipsets have enjoyed the naming.

The partnership offers ASRock a gaming range to market to consumers, with each product styled with the signature and colors of Fatal1ty Inc. Given Wendel’s repeated showcasing at ASRock events around the world, I would not be surprised that they wheel him in in front of the ASRock R&D team from time to time to ask for suggested updates.

Gamers prioritize responsiveness, performance, audio and connectivity, and thus over the generations of ASRock Fatal1ty boards we have seen IDE ports and Floppy ports ‘because some gamers want them’, but also high polling rate USB ports. As I would expect, PS/2 ports and multi-GPU configurations are part of the standard on these boards, and we also get software to enhance the polling rate of the USB ports for decreased latency between movement and action. One would also expect some form of network interface to reduce CPU consumption / prioritize gaming traffic, but rather than going the Atheros Killer route, ASRock use Broadcom NICs and software. Audio solutions also differ, with the cheaper boards getting the best Realtek solution, and some of the more expensive models going for Creative Sound Core3D.

“Gaming Motherboards are engineered to be the best performing and value”

‘Best performing and value’ is an odd phrase with a motherboard aimed at gaming – a gaming motherboard needs low latency and a good feature set beyond the standard off-the-shelf, both of which cost money to design, engineer and implement. This takes it away from the ‘value’ aspect, and the proof will be in the benchmarks as to whether they can take the heat.

In today’s review we are testing the X79 Champion and the X79 Professional, Fatal1ty boards aimed at the Sandy Bridge-E chipset. To a large degree, value does not apply with Sandy Bridge-E – the entry point for the processors is currently $300 for the base quad core or $570 for the hex-core (prices as of 1/25). The debate is still out as to whether having 6 Intel cores is better than 4 (and perhaps Z77) for gaming, but ASRock are aiming these boards at the gaming market where money is almost no object.

Both of these boards have been sitting in the office for a few months, gathering dust, but in that time we hope ASRock have been able to fix any initial release issues that have developed. It also means that the price should be lower than at release – current prices for the X79 Champion and X79 Professional are $360 and $265 respectively, putting them in the path of the Rampage IV Formula ($370) and Rampage IV Gene ($280), both boards aimed at gamers.

Post Your Comment

71 Comments

I don't get why they release these, he's done nothing in half a decade and no self respecting person who knows anything about hardware would buy because of a so called Celeb name being put on it. It just acts as a warning sign for me...Reply

I admit that I didn't really know who Fatal1ty was before I read this article, apart from a vague recognition that the silly leet-speak moniker belonged to someone in gaming.

And I agree with your general point, that such branding on a motherboard is silly.

But all of that said, if the guy really did win $500,000 in gaming competitions, that's a pretty big deal. Now that he's retired, if companies (or, perhaps, their customers) are dumb enough to give him a comfortable living through lame marketing campaigns like ASRock's, then more power to him.

Wouldn't touch the motherboard with a ten foot pole, but I can't blame the endorser for accepting the check.

The "Fatality" branded mobos are just Asrocks high end models. They are pretty good mobos.

The issue is the marketing is dumb as are those who buy products based on this type of marketing. Clearly enough Asrock customers voiced their displeasure with the crap marketing of John Boy all over the place as Asrock removed his image from the BIOS and allows people to disable his face on the boot screen too. Owner reviews in any PC hardware forum show a lot of folks unhappy with the marketing - not the mobos. Reply

I've owned a few Fatal1ty products and all of them have been really good quality, especially the headsets and mice.

I don't think the guy will put his name on crap. And I don't think companies making crap want his name on their product, since it isn't cheap to put his name on that product and if it backfires, it'll cost them.Reply

The Creative gaming mice with his name on it weren't all that great performance-wise and were pretty much crap compared to stuff from Logitech in those days. The sound cards weren't anything special as well but cost much more than it should.Reply

I had a crap fatality branded geforce 8800gs or something, and it was uber crap. I got this as a repalcement when my 7900gs died. My 8800gs had no fan control, so it was running at 100% all the time. Very loud graphics card. I sold it after couple days.

I really don't see a point branding it with a person maybe because I don't even know or care who this dude is.Reply

I agree. I refuse to buy anything branded with that name on principle. I'm not paying extra just for branding from someone I don't even respect or care about. Hell, I would rather have a Michael Jordan* branded motherboard than a one of these.