Wynn Systems successful recruiting organization
was about to go online with their version. The problem was that there
was no real perceived difference between them and the other competitors.

They originally called their service "SkillsToMatch.com." But
the real advantage they offered was convenience: the service delivered
all qualified candidates via e-mail to employers -- at a much lower
cost.

The name was changed to Skills Delivered,
shifting the benefits, values and services to the clients' point of view.