Advertising & Marketing

The best place to invest your marketing dollars is in a campaign that meets your most important marketing objectives. New small businesses, for example, need to make prospects aware of their company ...

Compelling public relations plans can go a long way toward helping a business spread its message, reach more customers, and generate more sales. Successful plans go much further than merely garnering ...

Email marketing is an integral part of many companies' online campaigns. In 2011, Forrester Research reported that 88 percent of companies that market to consumers used email as part of their overall ...