Not all targets are created equal.

While current statistics, such as red-zone targets, can offer a base to analyze the worth of a target, a very important part has always been left out - who is throwing the ball.

A derivative of True Throw Value, True Target Value analyzes a player’s quantity and quality of targets and, in correspondence with their QB’s True Throw Value, computes a number meant to show how valuable these player’s targets actually are.

Are kenny golladay’s 7.1 targets per game from matthew stafford more or less valuable than doug baldwin’s 5.1 targets per game from russell wilson? the answer lies below.