Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

17.
The Sky Garden Wildﬂower Roof topping the
Kanes Salad Factory, Evesham.
Cradle to Cradle
“We can be overtly good. We can ﬁnally enjoy our human dignity. We can
celebrate the unique and fruitful role we possess in perpetrating the biological
system. We can proliferate. We can create more magical objects.”
The Upcycle. William McDonough and Michael Braungart.
Avoids dealing with the required abstinence.
Keeps the status quo of consumption alive.
Requires consumption
andEnd. Joe Macleod. @mrmacleod andEnd.co

22.
Food packaging:
informs consumer on responsibility
The food industry has a mature and
healthy solutions around Closure
Experiences.
To varying degrees countries are
implementing similar traﬀic light
systems.
Joe Macleod. Closure Experiences.
These indicate the ultimate conclusion
to eating these items - what you are
putting in your body will impact your
health.
Providing the user with actionable,
timely information.

24.
Attrition rate 30-50%.
www.ptdirect.com
2 in 5 people had trouble canceling contracts.
1 in 4 people had a notice period over 1 month.
1 in 5 found they couldn't leave due to being
tied in for minimum term.
which.co.uk
andEnd. Joe Macleod. @mrmacleod andEnd.co
Gyms

27.
andEnd. Joe Macleod. @mrmacleod andEnd.co
“We are proud of the no-hassle online
cancellation. Members can leave when
they want and come back when they want.”
Netﬂix users 118.9M 2018. (up from 94.36M).
Customer satisfaction of 78%.
Traditional Pay-TV at 62% (lowest in 11 years).
TV

28.
The End is started with a doubt
Price Comparison Sites
andEnd. Joe Macleod. @mrmacleod andEnd.co
Aggregators in the UK grew by 15% 2015-16
University of Warwick Economics Research Papers
85% of UK consumers have used such a site.
UK’s Competition and Markets Authority
2016 revenue is £800m ($1.1bn)

29.
Sony’s robot dog, Aibo
15 years product support.
Owners are now looking at the
death of a beloved household
robot pet. Similar emotions to
real pet death are being
experienced. Missed opportunity for
meaning at the end.
andEnd. Joe Macleod. @mrmacleod andEnd.co

30.
Current Account Switch Service will let
consumers safely and reliably switch their
accounts between banks in 7 days.
Current Account Switch Service
Ends Enforced
75% of account holders have never switched.
1 in 5 saying this was because of the hassle
and potential risks. Independent Commission on Banking
andEnd. Joe Macleod. @mrmacleod andEnd.co

31.
Ends Enforced
Energy Switch Guarantee
(a) 36% did not think it was possible to change one or more of the following:
tariﬀ, payment, method and supplier.
(b) 34% said they had never considered switching supplier.
(c) 56% said they had never switched supplier, did not know it was possible
or did not know if they had done so.
Competition and Markets Authority
Energy Switch Guarantee is a commitment
that promises a speedy and safe switch from
one energy provider to another. June 2016
andEnd. Joe Macleod. @mrmacleod andEnd.co

37.
Mortgages
Jameslwoodward
Thanks given = 030 years of
payback shouldn't
end in a cold letter.
Sadly debt is only celebrated, when more debt is added.
Paying oﬀ debt is not celebrated,
avoiding a Closure experience for the user.
andEnd. Joe Macleod. @mrmacleod andEnd.co

41.
andEnd. Joe Macleod. @mrmacleod andEnd.co
“We are proud of the no-hassle
online cancellation. Members
can leave when they want and
come back when they want.”
Netﬂix users 118.9M 2018. (up from 94.36M).
Customer satisfaction of 78%.
Traditional Pay-TV at 62% (lowest in 11 years).

42.
LinkedIn
andEnd. Joe Macleod. @mrmacleod andEnd.co
Reid Hoffman
“Acknowledging that your
employees might leave is how
you build the relationship that
convinces great people to stay."

47.
Joe Macleod. Closure Experiences.
Sales interviews
The conversation is a ‘sales opportunity’
Sky requires the customer to have a 1 hour phone
call if they want to leave
Gavin Hackwood from UK. Attempted to leave
Sky. After 90 minute call his request was denied.

49.
Ikea. Removal &
recycling
“pick up the old goods
in the same trip for an
on-the-spot swop”
andEnd. Joe Macleod. @mrmacleod andEnd.co

50.
Pensions
Pensions need to connect
a Starting experience and
a Closure experience over
decades.
1 in 4 of these pension
pots goes missing through
lack of contact.
Age Concern
Average of 11 employers in
our lifetime.
Department for Work and
Pensions UK
20s 65s40 years of v i s i b i l i t y
lifespan
Joe Macleod. Closure Experiences.

56.
Consumer Electronics
Some packaging
avoids the real end.
Starting experiences wrapped
up as long term responsibility
Closure experience overlooked
as important or actionable
Joe Macleod. @mrmacleod closureexperiences.com

61.
Making it easier
to mend cars,
for more people.
Right to repair
A 2013, US law that gives
equal access to
independent repairers and
suppliers, of diagnostic
tools and repair data.
Neil Moralee. Restoration 1. CCEnds. Joe Macleod. @mrmacleod closureexperiences.com

62.
Joe Macleod. Closure Experiences.
Returns policy.
Returns by online customers of 20%-30%
of goods sold Kurt Salmon Consultancy
Best companies have swift and clear mechanisms to get
returned product back to warehouse and reimburse money.