Several of you have inquired about the best way to photograph your design projects. First and foremost, don’t use the camera on your phone–use a legit point and shoot or DSLR camera! For other specifics, check out these two great resources, and we can discuss more in class if you have any questions.

Etsy Success: Photographing 2D Artwork

Taking great photos of your work is key! How you present your artwork is just as important as the work itself, and more often than not it’s what makes the difference between someone understanding/buying your work. Flatness is one of the biggest obstacles to overcome when photographing 2D work and presenting it online. Context is everything; it is important to remember the item isn’t just an image on a screen! For flat 2D objects, such as drawings and prints, show a scanned version of the work, but also a shot with space around the work. You want to give your viewer an idea of the size of the piece, as well as its presence!

I am an object d’art! Not just a 2D image on your screen!

Before I begin, I must state that lighting is THE most important thing when photographing your artwork! Natural lighting is almost always the best way to show off your work and photographing near a window is one of the best ways to achieve this. When looking at the images below, note where the light source is coming from, you can tell by the shadows and contrasts in light and dark. In almost all of the photographs you can see the light coming from the right or left, and more likely than not it’s coming from a window! Keep this in mind when choosing where to photograph your art.Below you will find a number of great examples and ideas on how to photograph your work to its best advantage:

Frames
Frames give your work visual weight and make it more of an object. It not only gives your viewer an opportunity to see how your work would look framed but also what frame works best with your work. The power to visualize where you see your artwork and in what context is huge. I would recommend investing in a great frame that works well with many of your pieces and rotate different images in it to photograph your works. Also keep in mind where you photograph your framed work, where would you ultimately visualize your work hanging? Would it lean against your desk or hang on the wall of your studio or do you have a great room in mind in which you would hang it? If so, show it! Where you imagine your work to be displayed will help your viewer imagine where it could be exhibited in their own space.

Wood Surfaces
One of the best surfaces you can use to photograph your art is wood. Not only is it organic and natural but often adds warmth to your image and doesn’t compete with your artwork.

Holding Your Artwork
Holding your work not only gives the viewer an idea of the size of the piece (in relation to your hand) but also makes the work more personable, more accessible or object-like. We like to pick things up, hold them in our hands, become familiar with them through touch before we buy them. In essence you’re picking the work up for the buyer. Your hand becomes the viewer’s hand and allows them to view the work as an actual object.

The Art of Display
Giving your work context or creating a narrative surrounding your art can enhance your image enormously. There are a number of ways this can be done; some of the best include other objects that relate to your artwork and including other works of art displayed around the work or hanging in a group. Often this visual chatter adds to the energy and value of the work itself. Get creative, be inventive! Just make sure the objects or images you choose enhance your work of art and really add to its character. Make your photograph a work of art in itself! If you’re having fun staging and photographing your work, chances are the image will be fun for viewers to look at as well.

Editing
Once you’ve taken fantastically lit and well staged photos of your work you’ll need to edit.

Using Photoshop or a similar program, be sure to adjust brightness/contrast when needed as well as saturation and hue (perhaps your image looks a little green or the light a little too yellow, you can use the hue bar to adjust and change this). Also be sure to crop your image, getting rid of any unnecessary space or objects. Remember, when photographing your workl you are also composing a picture. Just like when you compose your work of art, you want to make your photograph as visually engaging and interesting to look at as the work itself. Choosing the right way to best showcase your work is key.

Things to keep in mind:

Use natural lighting!

Have fun photographing your work, it will show in your photographs!

Only use objects, surfaces, or backgrounds that will enhance your work (you’ll know when it’s working when you like the photograph you’ve created as much as the work itself!).

If someone’s attracted to the image of your work they’ll be attracted to the work itself.

Once you’ve found a way that best showcases your work, be sure to photograph all your work in the same way; consistency is key in the presentation of your art.