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Thursday, April 24, 2014

How Advertising on the Back of Music Festival Tickets Can Benefit Your Business

Music festivals have become much more than cultural events where attendees share common interests and identities, they have become increasingly popular among many companies’ key marketing demographic of young adults. By advertising on the back of tickets for festivals like Coachella, sponsors can easily gain exposure to a million or more target clients at one event. With the cost of advertising on festival tickets averaging just pennies per ticket, the small investment in marketing is well worth it, especially considering that many concert-goers keep tickets stubs as sentimental keepsakes long after the event.

Even if your business isn’t large enough to sponsor tickets at a super event like Coachella, you can apply this idea to a smaller business as well. At EventD8, we offer blank, bulk music festival tickets that can be personalized with your unique message. With rates as low as $.05 per ticket, the cost to local businesses such a restaurants and stores bear very little cost in exchange for reaching hundreds or thousands of potential customers, especially when working in conjunction with the festival host to personalize tickets. Utilizing the back of the music festival ticket is one of the easiest ways to promote your business and to a great way to get your brand directly into the hands of your target market. Our tickets are 2" x 5.5” and the otherwise unused space on the back of the tickets can serve as a mini-billboard for your business.

With summer approaching, tourism will soon be in full swing and your town’s calendar is sure to be brimming with music festivals. Start planning your ticket stub marketing campaign now and reap the rewards!