Mr. Darrell Mann, the former chief engineer in Rolls Royce, gave a workshop in Science Park this Monday and Tuesday. Darrell is the innovation consultant of international brands like, P&G, Unilever, Apple, Google, Samsung, Intel, Calbury, BMW, NASA, etc., and he was also consulted by governments in the UK, Malaysia, etc. His comprehensive innovation service included idea generation, new product development and patent services, etc. Moreover, Darrell Mann is also a product design expert and consultant of Samsung, Apple, Google, infosys, mindtree, etc. He also has his own products, like www.foodpairing.com/, and www.pansensic.com. Even LADY GAGA used this service to understand fans purchasing decisions!!!

Darrell believes people purchase for two reasons, a good reason and the real reason. In the workshop he shows us how to uncover the hidden real reason with his unique innovation tools, enabling us to develop apps and software making people 'wow'. During the other workshop, he talk about IP strategy, IP circumvention and a new mapping technique measuring the current value and future value of the IP.

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作者筆名劍如虹，畢業於香港城市大學及香港理工大學，學術範圍包括應用科學，應用物理，電腦，化學及環境工程等，以業餘時間攻讀完工程管理博士學位。由於喜歡武俠故事式電腦遊戲，才引發奇想，把品質管理理論用武俠小說方式表達。作者現任職品質經理，曾多次於專業學會主辦的國際會議和學術期刊發表論文及研究報告。
Dr. Lotto Lai has 20 year hands-on experience in scientific research, quality assurance and management in Commercial Laboratory, University Testing Centre, Certification Body and Consultants Firm.
He is Former Chairman & Fellow in HKSQ, MHKIE, FASQ, CMQOE and IRCA QMS Lead Auditor, as well as, Asso. Academician in IAQ.