school: Clayfield College QLD

Coach: Andrew Russell

100 word app description:

Obesity is on the rise in Australia and one of the factors contributing to this is many people do not know how to read the nutrition label on the back of food products. After making a survey about our application it was clear that the majority of year 10, 11 and 12 students did not know how to read nutrition labels. The Job of our application is to give a clear table of what is in your food (kilojoules, sugar, fat, etc.). Not only will our app provide you with the clear food table it will also provide a calculator that adds all the kilojoules in all foods eaten, recipes that include ingredients recently scanned and tips to help you make healthier choices. Our goal is to provided app users with a easy app to help them make the right healthy food choices.

Here are screen shots from the prototype developed:

Here's the team pitch video:

Here is the team business plan:

For our app to be successful and known around Brisbane, the use of advertisements around supermarkets (e.g. in Coles) and on posters in shopping malls will be very beneficial. As many people go to shopping centres to buy groceries/clothes/tools etc for everyday life, having our app promoted in centres will target our target audience (from teens to young adults). In the advertisements, our logo (shown below), will be used, as it will let the public know/remember our app (e.g. the yellow M reminds people of McDonalds). For example, the ad could look like this:

The slogan 'What have you scanned today?' clearly links to our app, as it reminds people to scan their products to see what's in them and how to update any tips that have been up to help them manage their eating choices.

With advertisement in supermarkets, a poster would be put up near the door, so everyone entering will be able to see it, and remembers to scan their products. An example of this would be:

These methods of advertisement best suit our app, as many people will see it (as the majority of people go to supermarkets and shopping malls) and will remind people to scan their products while they're there.

Analysis survey indicated:

Q1Do you read the nutrition label on the back of food products when you shop?

• out of 100% of People who responded 44.26% said yes they read the label and 55.74% said no.

• This shows that people either don’t know how to read the label or find it to complicated.

Q2 Are you aware of how many kilojoules you consume?

• Out of 100% of people who responded 77.05% said they are not aware of there kilojoule intake.

Q3 Do you understand the nutrition label on food products?

• Out of 100% of people surveyed 49.18% said they do not understand the label

• This provides us with evidence that an easy to read nutrition label would be useful

Q4 Do you download apps that improve your health?

• Out of 100% of people surveyed 45.90% said they would download an app that improves their health.

• This provides with strong statistics that a app would be a success

Q5 Would you be interested in an app that lists the kilojoules and nutrition of a food product?

• Out of 100% of people 72.13% said they would be interested in this app idea which provides us with confidence that our app will succeed.

Q6 If the app provided healthy recipe ideas, would you use them?

• Out of 100% of people surveyed 85.25% said they would use healthy recipes provided.

Post survey indicated:

Q1. Do you think obesity is a growing problem for teens/young adults?

• 93.94% of girls surveyed answered yes

• This shows that our app may help reduce the rate of obesity

Q2. Do you think an app could somewhat reduce the rate of obesity?

• 48.48% of girls surveyed answered yes

Q3. If people knew healthy recipes and how many kilojoules were in food, could that reduce the rate of obesity?

• 50.75% of girls surveyed said yes • 43.28% of girls surveyed said maybe • This shows that our app has the potential to help reduce obesity, as it supplies both healthy recipes and how many kilojoules were are in food

Q4. Do you have an Android or Apple smartphone?

• 82.09% girls surveyed said apple. • We will test the app on an android to see if it works, then we will sell it on the app store (due to the majority of people having Iphones)

The one-page Business plan

OVERVIEW

What will you sell?An app which allows people to scan the bar code of a food product to see how many kilojoules are in their food.

HUSTLING

How will customers learn about your business?Posters around shopping malls and super-markets.

Who will buy it?Teenagers and young adults (target market).

How can you encourage referrals?Invitations from social media (get other people to download the app)

How will your business idea help people?It will help reduce the rate of obesity (by helping our target market lose wait/find out how many kilojoules/have health goals)

KA-CHING

What will you charge?It'll be a free app.

SUCCESS

The project will be successful when it achieves these metrics:

Number of customers:

500

How will you get paid?Some organizations may like to use the app (e.g. by promoting our app as another way to beat obesity).

How else will you make money from this project?The government may use it for Queensland health

Annual net incomenon-profit

OBSTACLES / CHALLENGES / OPEN QUESTIONS

Specific concern or question #1

ould Teenagers download it even through they aren't at risk of Obesity?

Proposed solution to concern #1

Parents may download it and show it to teenagers to inform them/help them with the rise of obesity.