Complete Technique x Nike Snowboarding

When the opportunity to create a watch of his very own design, Osa of Complete Technique jumped at the chance. After months of fine tuning all of its components, Complete Technique's very first timepiece creation, the EDICT 52 Chronograph, became a reality. Produced in conjunction with Japan's...

Illustrious snowboarding photographer Andy Wright recently ventured to Moscow, Russia to shoot Nike Snowboarding's Never Not — a film exploring the unique culture and characters behind the extreme sport. Touring with the likes of Halldor Helgason and Dennis Leontyev, Wright and his team used...

A first-time collaboration project between outdoor outfitters Poler and Nike Snowboarding, this season sees the release of the Poler x Nike Vapen Premium Snowboard Boot. Composed using a dusty palette of earthy browns with a crisp olive green, the boot features subtle camouflage accents at the...

Surely you may want these custom NERF Nike Kobe VIIs, but you just can not have them. Dan Gamache of Mache Custom Kicks had to create just one more version for himself using the latest Kobe Bryant's to complete his own Nike NERF pack, then "NO MORE NERFS" is what he told PaintOrThread. In case...

In getting behind the lens to film Chapter 2 of the Nike Snowboarding Project, Brad Kremer expressed plenty of enthusiasm for the Silvretta Montafon location in Austria. "I've seen a lot of amazing parks in my days," said Kremer, "But I have to say that what they built at Montafon for Nike was...

The most identifiable element to Nike Snowboarding's Zoom Ites Boot would be its resemblances to the iconic Nike Air 180. Like the Zoom Kaiju Boot, which took on all the exact details on the Air Jordan III Retro Black Cement, the Zoom Ites Boot features the same white/ultramarine-infrared...

But according to Osamu Koyama, founder and creative director of Complete Technique, it may will be the most complex timepiece project to date. Commissioned by Diageo, the beverage giant which owns Crown Royal, the custom pocket watch is part of an initiative for Crown Royal Black, a new...

Winter sports fanatics are no doubt amped for the return of winter, and Nike Snowboarding is about to ratchet up the anticipation level with the release of a series of three short films, each devoted to an individual snowboarding specialty. The three chapters launch on the following...

Nike Snowboarding and Salomon present "Jed Anderson: In Full" Video
Arguably one of most innovative rail riders in the world, Jed Anderson in conjunction with Nike Snowboarding and Salomon, release a video clip of the highly amped In Full snowboarding film. Showing off his ability to exploit...