Tide Detergent Is Now Packaged Like Boxed Wine And I Think You Know Where This Is Going

A year after the utterly insane Tide Pod eating trend went viral, Procter & Gamble (Tide’s parent company) has announced that it will be shipping Tide laundry detergent products in an eco-friendly cardboard box that has a twist-open spout. The internet was quick to point out, however, that the packaging closely resembles that of Franzia’s boxed wines—you know, the ones we used to drink like water in college—and we have to agree.

On Friday, Tide’s parent company Procter & Gamble debuted their new eco-friendly packaging for the popular detergent brand.

After the whole Tide Pod fiasco, people are baffled as to why the company would make their product seem even more enticing to consume.

If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerdpic.twitter.com/hdDyHesp8N