We are currently in the midst of a re-architecture of the web. From social media to real estate websites, cards are fast becoming a popular web design technique. What are they and how can you implement them into your websites? Allow us to explain.

There’s no doubt every company’s marketing mix should include some form of mail. The question is, should that mail be physical or digital? Ideally you’d want to use a mix of both email and direct mail, but if could only choose one method which one would be the best for your business?

“How do my customers go about searching for my local business?” It’s an important question and it’s probably one of the most frequent questions we receive as SEO specialists. We’re going to put this question to rest and help you better optimize your local search ranking.

Instagram has undergone some exciting changes in the past few months. However, the most exciting news has been the announcement that Instagram is slowly opening up its platform for all advertisers. Learn how to get started with Instagram advertising.

In this modern day of email, social media, and declining newspaper readership, it’s easy to shrug print advertising off as an advertising medium of the past. Have we thrown print to the wayside too early? Is print truly dead? At Tipping Point we say absolutely not.

Facebook has added more motion to promotion allowing business pages to use GIFs in their posts and ads. There are a plethora of interesting ways brands can leverage GIFs in their content. Learn how to create awesome GIFs for your Facebook page.

The internet is full of great marketing blogs. HubSpot, MarketingProfs, Unbounce, and Kissmetrics are some of the infinite many that come to mind. You’re probably asking yourself, “Why should I subscribe to Tipping Point’s email list? Why add even more emails to my inbox?” We have only one reason for you, and one reason is all we need. The answer is simple You should subscribe to our email list, because you will receive […]

As any Facebook page admin knows, it’s not easy to earn Facebook likes without spending at least a little bit of money. However, there are still ways to earn likes without paying anything at all. In fact, we pull in over 20 likes per week for one of our clients with just one blog post. What’s our secret? Allow us to explain.

To successfully connect with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves. While the personalities of individual brands vary, there are commonalities that are critical to success in the digital marketing landscape. Enter the 7 keys to building a successful digital brand.