ChallengeCreate a new design direction for sales and membership outreach based on a new brand identity during the new website development.

ChallengeCreate a new design direction for sales and membership outreach based on a new brand identity during the new website development.

ChallengeCreate a new design direction for sales and membership outreach based on a new brand identity during the new website development.

SolutionDevelop a flexible system for the look and feel (brand face) of all the launch materials that works with the new website to deliver a consistent customer experience.

SolutionDevelop a flexible system for the look and feel (brand face) of all the launch materials that works with the new website to deliver a consistent customer experience.

SolutionDevelop a flexible system for the look and feel (brand face) of all the launch materials that works with the new website to deliver a consistent customer experience.

Brand Collateral & Sales Folder

Brand Collateral & Sales Folder

Brand Collateral & Sales Folder

Brand Collateral & Sales Folder

Brand Collateral & Sales Folder

We developed a visual style that is clean and inviting to the reader, utilizing brand colors help to highlight and convey often complex information. A simple folder was also created to deliver the materials to perspective members at trade shows and by mail.

We developed a visual style that is clean and inviting to the reader, utilizing brand colors help to highlight and convey often complex information. A simple folder was also created to deliver the materials to perspective members at trade shows and by mail.

We developed a visual style that is clean and inviting to the reader, utilizing brand colors help to highlight and convey often complex information. A simple folder was also created to deliver the materials to perspective members at trade shows and by mail.

We developed a visual style that is clean and inviting to the reader, utilizing brand colors help to highlight and convey often complex information. A simple folder was also created to deliver the materials to perspective members at trade shows and by mail.

We developed a visual style that is clean and inviting to the reader, utilizing brand colors help to highlight and convey often complex information. A simple folder was also created to deliver the materials to perspective members at trade shows and by mail.

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Email Marketing

Following the new brand face, an email template was created to deliver information, upcoming events, and special savings incentives to prospective and current members. The template made it easy for IDOC to update and continue their email marketing.

Following the new brand face, an email template was created to deliver information, upcoming events, and special savings incentives to prospective and current members. The template made it easy for IDOC to update and continue their email marketing.

Following the new brand face, an email template was created to deliver information, upcoming events, and special savings incentives to prospective and current members. The template made it easy for IDOC to update and continue their email marketing.

Following the new brand face, an email template was created to deliver information, upcoming events, and special savings incentives to prospective and current members. The template made it easy for IDOC to update and continue their email marketing.

Following the new brand face, an email template was created to deliver information, upcoming events, and special savings incentives to prospective and current members. The template made it easy for IDOC to update and continue their email marketing.

Digital Advertising

Digital Advertising

Digital Advertising

Digital Advertising

Digital Advertising

Created for use at specific online websites and trade shows. This allowed IDOC to gain awareness in the marketplace and showcase the benefits for independent eye care professionals.

Created for use at specific online websites and trade shows. This allowed IDOC to gain awareness in the marketplace and showcase the benefits for independent eye care professionals.

Created for use at specific online websites and trade shows. This allowed IDOC to gain awareness in the marketplace and showcase the benefits for independent eye care professionals.

Created for use at specific online websites and trade shows. This allowed IDOC to gain awareness in the marketplace and showcase the benefits for independent eye care professionals.

Created for use at specific online websites and trade shows. This allowed IDOC to gain awareness in the marketplace and showcase the benefits for independent eye care professionals.