- an unsanitized piece of real thought and feeling that somehow escapes our careful packaging. It floats around the room annoyingly, while everyone exchanges puzzled glances at the incongruous thread of truth that arrived unannounced and uninvited.

Pith: Like the incontinent seniors they will ultimately become, many baby boomers seem less capable now of holding back occasional bubbles of truth, which are now known by the neologism "SocialFarts".

Explanation: Though relatively well-behaved during their earning years, it has become clear that people in the boomer generation have not finished ranting about the state of the world and questioning the status quo. Many openly challenged the powers-that-be when they were young, and many more were too timid at the time to join them, but nonetheless shared their views - on war, sex, love, religion, government, school, work, and of course, parenting. Never fully domesticated in spirit, some inner part of them strains for release against the bonds of retirement security.

Consequences: The consequence is nothing short of the birth of a new quantum of truth - the SocialFart - a brief and unexpected stench of clarity superimposed on society's usual backdrop of denial and hypocrisy. Coughed up like a sound byte, tacked in bright colors on an office partition, or embroidered on the body as a cryptic graphic, the SocialFart promises to release into our already strained atmosphere whatever these grey-hairs have been brewing silently for the past four or five decades.

- an unsanitized piece of real thought and feeling that somehow escapes our careful packaging. It floats around the room annoyingly, while everyone exchanges puzzled glances at the incongruous thread of truth that arrived unannounced and uninvited

Pith: Like the incontinent seniors they will ultimately become, many baby boomers seem less capable now of holding back occasional bubbles of truth, which are now known by the neologism "SocialFarts".

Explanation: Though relatively well-behaved during their earning years, it has become clear that people in the boomer generation have not finished ranting about the state of the world and questioning the status quo. Many openly challenged the powers-that-be when they were young, and many more were too timid at the time to join them, but nonetheless shared their views - on war, sex, love, religion, government, school, work, and of course, parenting. Never fully domesticated in spirit, some inner part of them strains for release against the bonds of retirement security.

Consequences: The consequence is nothing short of the birth of a new quantum of truth - the SocialFart - a brief and unexpected stench of clarity superimposed on society's usual backdrop of denial and hypocrisy. Coughed up like a sound byte, tacked in bright colors on an office partition, or embroidered on the body as a cryptic graphic, the SocialFart promises to release into our already strained atmosphere whatever these grey-hairs have been brewing silently for the past four or five decades.