Jen Smith is Maxus Worldwide’s first global creative director

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level

ETBrandEquity

September 01, 2016, 15:21 IST

Updated: September 01, 2016, 15:31 IST

Maxus Global has today announced the appointment of Jen Smith, currently head of strategy and planning for Maxus UK, as its first ever global creative director. Smith will be responsible for overseeing all of Maxus Global’s creative output.

Smith joined Maxus UK in 2013 as head of planning, before expanding her role to include strategy where she restructured the team to enable Maxus UK to better provide insight-led, ideas-focussed and technology-rich solutions across the agency. Smith was also instrumental in creating Change Planning, Maxus’ bespoke planning process.

Announcing the promotion, Lindsay Pattison, Maxus worldwide CEO, said: “Jen has been an absolutely integral part of Maxus UK; she’s a brilliant communicator and left field thinker, and has consistently come up with ideas that move the needle for our clients and make us a more efficient, creative business.

In her new role, Smith will focus on the delivery of outstanding creative work for clients both on a UK and global level, and she will also expand the UK creativity leadership programme for all Maxus employees worldwide.

Nick Vale, worldwide head of planning, Maxus says “There’s a tremendous opportunity to create new types of work that sizzle with excitement. But to properly deliver it takes more than lip-service or hybrid strategy/ideas roles - it requires dedicated talent with the space to focus, explore and create. As one of the most intuitively creative media thinkers in the business today I can think of no-one better that Jen to push us to new and exciting places."

Smith will continue to be based in London and will report into Nick Vale Worldwide Head of Planning and Nick Baughan, CEO Maxus UK. She will split her time between Maxus UK and Maxus Global.

Jen Smith, global creative director at Maxus, said: “Clients are calling out for work that is brave, problem-solving and with one foot firmly planted in the future. I’m looking forward to taking the initiatives that have delivered in the UK out across the world, creating creativity leadership programmes, along with developing stronger and senior creative opportunities for key clients across the globe.

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