House of Fraser hires search and social agencies

House of Fraser, the privately owned department store, has appointed two specialist digital agencies in a bid to double its online sales to £100m in 2011.

It has appointed Greenlight, the search-marketing agency, alongside We Are Social, the social media agency, to work together to create a digital marketing strategy incorporating search and social.

House of Fraser aims to create a more "pleasant and fun" online shopping experience, and will look to increase visibility of its clothing range in search, engage with more customers, and improve retention levels.