In the early days the Indian Mobile Retailing industry was highly fragmented with no organized retail players. Mobile handsets were expensive (an average price of USD 500 per handset), with the grey market players dominating the market. There were no branded showrooms to showcase an entire range of products. The series of core improvements initiated five years ago has now resulted in a world-class retailing organization that is powered as much by technology as by its people. The foundation for growth well in place, UniverCell has its sights on replicating its success Pan India. These same investments in technology and processes have earned UniverCell the ISO 9000-2001 certification (March 2004) for quality management systems.