Video Council

Mission Statement – Video Ad Council

The objective of the Video Advertising Council of IAB Ireland is to promote video advertising in Ireland. We are committed to proving the effectiveness of this medium through promotion, industry education and delivering Irish focused research so that marketers can better understand VOD usage and engagement in Ireland across a range of audio visual platforms.

The group contains representatives from publishers, agencies, creative and networks.Chair: Brendan McGillicuddy, TV3

In order to simplify the digital video advertising buying and selling process, the Video Council of the IAB has developed these guidelines and best practices for the most common current in-stream ad formats, including:

Linear video ads

Non-linear video ads

Companion ads

These recommendations have been constructed for these ad formats in order to meet the following marketplace needs:

– More efficient operations through a common set of creative submission guidelines
– More efficient development of ads and players through minimum common creative guidelines, including click functionality and duration definitions
– Easier digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads
– Better consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments

There are three types of recommendations contained in this document for each ad format:

While this document’s purpose is to develop more standardisation in the most common areas of the digital video landscape, the IAB continues to encourage creativity and innovation in video ad formats. As with all IAB guidelines, this document will be updated as the dynamic digital video advertising landscape progresses and new ad formats become more widely adopted.

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FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]

About IAB Ireland: IAB Ireland is a member of the global IAB network of online advertising trade associations. Affiliated to IAB US and IAB Europe, IAB Ireland shares the IAB purpose to PROVE, PROMOTE and PROTECT the online advertising industry. IAB’s outputs are focused on research, industry conferences and workshops, training and policy outreach to […]

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