Sunday, 2 April 2017

Marketing without the internet

The internet is a powerful tool when it comes to promoting your business. With all the competition online, together spreading the word about what you do without using the internet could make you stand out from the crowd. Here are some of my ideas to help you raise awareness of your business offline:

Business cards
It's always a good idea to keep a few business cards handy so you can give them to friends, family and new people.

Print advertising
Advertise in your local newspapers and magazines that are appropriate for your target audience. If your budget doesn't stretch to the expensive advertising costs in glossy magazines, research small independent magazines and zines. Their prices are likely to be more affordable.

Snail mail
Ask your customers for permission to send them things through the post. Surely their answer will be yes - receiving freebies, postcards, coupons and fun newsletters are much more exciting than bills!

Craft fairs and markets
Attending craft fairs and markets is a great way to showcase your product or service to a high amount of new potential buyers. It's also a brilliant opportunity to meet your customers face to face and network with fellow business owners.

Sponsorship
Sponsoring something like a local sports team, art exhibition, fundraising event or village fete can increase awareness and credibility of your business.

Leaflets and flyers
Producing leaflets and flyers can help attract new customers and increase sales. Consider how you are going to distribute them first. You could include them in online orders, hand them out at craft fairs or ask local shops to display them.