The New Digital Ecosystem Reality: Nine trends rewriting the rules of business

October 2013

At a glance

PwC's Technology Industry leader discusses technological, economic, and political trends that are important to CEOs and C-Suite executives while exploring the trends and challenges that businesses must consider to remain competitive.

PwC has identified nine key technological, economic, and political trends for CEOs to consider. That so many trends are cresting at the same time only complicates the challenges CEOs face. But by looking at how they affect companies, and understanding how they can prepare to meet these challenges, CEOs can increase their chances for success. Is your business prepared for the New Digital Ecosystem Reality?

The New Digital Ecosystem Reality series provides PwC Tech sector perspectives on the trends and challenges that businesses should consider to remain competitive.

The new digital ecosystem: Video
Tom Archer, Global Google Alliance Leader, shares PwC's point of view relative to the technology trends that are rewriting the rules of business.