30 direct marketers under 30

Danilo Boer helped turn Havaianas into one of the biggest footwear brands in Brazil while he was an art director at Almap BBDO Brazil. Now at BBDO New York, he works with some of the agency's most visible clients, including AT&T, Gillette, Mountain Dew and New Balance.

In his work on the AT&T account, he has been part of a successful team that created advertising that refutes Verizon's claims about the company's alleged service shortfalls, including its on-air ad efforts with actor Luke Wilson.

Benjamin Dyon, president and CEO, DME Studios

In the less than 17 months since Benjamin Dyon founded interactive agency DME Studios, the agency has worked with brands including Xerox, Berkshire Hathaway, Universal Studios, Toyota and the Miami Dolphins. As the agency's principal, he handles national accounts, negotiates and writes contracts and works on creative for Web, print, e-mail, digital and broadcast campaigns. The company has created interactive video for nearly 100 companies.

Dyon previously worked as VP of new business development at Direct Mail Express. Prior to that, he was director of new business development at 800-Adept. He also sits on the Board of Digital Media for CFL, a group founded to align central Florida universities with emerging trends in digital media and marketing.

Mason Hewitt, director of business development, Vantage Media

Mason Hewitt has distinguished himself in traditional direct marketing and search engine optimization in his short career. Hewitt works with Vantage's clients on a range of direct marketing initiatives like SEO, direct mail and social media. He has also gained experience on both the client and agency sides of the industry.

Since Hewitt joined Vantage, the company's clients have seen significant improvements in critical metrics, including lead volume and close rates. His sales are on track to contribute more than $6 million in revenue to the company this year, according to information provided by Vantage. He has also added brands including Safeco Insurance, United Van Lines and Cash4Gold to the company's client roster.

Prior to joining Vantage as director of business development, he worked at Sirva Inc., the parent company of Allied Van Lines, as a business and technology analyst as well as in partnership development and Web marketing. He is a 2005 graduate of Purdue University.

Linda Honan, creative director, BBDO New York

As a creative director at BBDO New York, Linda Honan has shown leadership and an ability to initiate change and growth at the agency. She also delivered fresh insight on client issues and drove measureable results, according to her colleagues at the firm.

Honan leads creative for the agency's work for Starbucks. She was a driving force behind the brand's recent “Love Project,” which helped to fight AIDS in Africa. The Starbucks Love Project boasted participants from more than 150 countries, and it generated nearly one million site visits and received more than 20,000 submissions.

Honan was also an important member of the team that launched advertising for Starbuck's new VIA instant coffee line.

Christopher Kenney, manager of search marketing, Vistaprint

Christopher Kenney has helped grow the search marketing practice at Vistaprint. Since joining the company in 2006, Kenney's team has expanded from just one person to six. During that time he has also driven innovation and revenue that exceeded the expectations of management. The company's search program has tripled and sees average growth of 62% annually. He has been promoted twice in the past two years.

Recently, Kenney was a part of a team that implemented an automated bid management system to streamline keyword bidding on search engines and increased the effectiveness of search campaigns. He has also provided basic training to his staff so that other employees can learn HTML, Javascript and SEO.

Kenney was chosen to participate in Vistaprint's manager development program. He previously worked as a marketing coordinator at Benjamin Martin Marketing.

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