In 1978, Horst Rechelbacher founded the Aveda Corporation, a global plant-based cosmetic company, & ushered a new consciousness into the world of beauty. Two decades later he shifted focus to Intelligent Nutrients, a health & beauty company that lives to the highest standards of 100% food-based, safe, non-toxic, organic ingredients. All of Horst’s innovations revolved around beauty products that would care for professionals, their guests & the planet through the power of pure flower & plant essences.

Horst’s entrepreneurial vision is to create successful businesses in partnership with nature. As he puts it, “Business can be a solution to our planet’s crisis rather than the problem. We are at the threshold of the Sustainable Evolution, and I believe it will be even greater than the industrial revolution. It is a very exciting time for innovative thinkers and future-minded entrepreneurs, who I call ‘Ecopreneurs.’

This scholarship is for licensed cosmetologists of the beauty industry. The “Sustainable Success” advanced cosmetology scholarship is designed to financially support those seeking to attend an advanced cosmetology class.