Unfortunately, many users don’t even notice a tab has been initiated. Back, back, back…

“When most designers design websites, they don’t pay much attention to links. As long as the link works and takes users to the right page, everything is fine. However, a great user experience goes further than that. There are certain links that should open in new browser tabs, and ones that should open in the same browser tab. It’s important for designers to know the difference.”