Author: Jeffrey L. Roitman, Ed.D., Thomas P. LaFontaine, Ph.D.The Exercise Professional’s Guide to Optimizing Health will instruct exercise professionals about how to design
and implement programs to both help people avoid the onset of chronic disease
and safely benefit from exercise if they have already been diagnosed. The book,
based on the latest research, is divided into three parts.
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Author: Wendy A. Williamson, Ph.D.Sponsored by Parisi Franchise Systems, Inc. In this webinar, you will learn how to engage the medical community and build a reciprocal physician referral program.
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Author: Sal PellegrinoProvides a roadmap on how established health/fitness facilities can
respond to a situation that involves a tough, new competitor. The DVD
uses case studies to detail examples of how some clubs have successfully
converted commercial adversaries, particularly from large national
chains, in their particular geographic area. In each instance the DVD
reviews the action plan of the clubs for dealing with a new competitor
and discusses how well the plan worked out. The DVD also offers ten
proven strategies that clubs can employ to help them handle competitors.
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The evolution of the fitness industry continues at a swift pace, requiring you to be more nimble and innovative. The competition is not just the club or gym down the street, but many other opportunities that compete for consumer dollars. In this IHRSA webinar, Brian O'Rourke for an eye-opening look at where you stand vs. the competition, but more importantly, how you can gain greater competitive advantage.
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Author: Amanda OborneIn this IHRSA webinar, you will learn how other clubs are using social media to boost sales & retention, and you will come away with the tools to replicate their success!
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Author: David L. Evans, Bonnie Patrick MattalianDetails why it is essential for medical fitness centers, including those
that are well established, to “redefine” themselves for the future. The
DVD explains why a “status quo” mentality is counterproductive for
facilities that want to improve their performance. In that regard, the
DVD uses actual case studies to explore sales, marketing, and financial
strategies that can help medical fitness centers enhance their ability
to be successful.
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