Now would be the perfect opportunity to seriously move toward modernising the humble Kiwi flag, which unfortunately should spell curtains for the venerable Union Flag not because it's British, but because it's an anachronism.

People know Labour have a focus on poverty and social exclusion, though are angry they have gone a bit central, and don't mention the war, and people still know whatever Dave says, that the Tories are for the right, for Middle England, for borders, and the Union Flag.

However, I am slightly concerned by Diane Abbott's comments on This Week, er, this week - when she claimed that genuine football fans and the great British public reclaimed the Union Flag and cross of St George during the World Cup of 1988.