Publicity Tip #98 ~

Several years ago, a new phrase crept into my vocabulary. I wasn’t sure where I first heard it, but it was repeated regularly among writing circles in online conversations such as, “Three of my Beta Readers agreed on it, so I revised it.” Beta Readers sounded like something I could use, so I set out to discover them, wherever they were hiding.

I had an editor, and a proofreader. Or two or three… but my pockets were already running pretty thin, so I was concerned about what an additional pair of eyes would cost me. After conversing with a few authors of Honest-to-God Stature, I realized that instead of an additional staff item, Beta Readers were actually a rare species that writers needed to treasure and conserve once found.

There was a time when their species was restricted to the narrow spaces in publishing office cubicles between desks of editors…