Reach every mobile user on the planet

bCODE is a unique mobile scanning technology that enhances mobile marketing and mCommerce strategies. It can be used to deliver and authenticate tickets, coupons, loyalty identities and payment credentials to the more than 6 billion mobile phones on the planet.

bCODE greatly enhances mobile customer engagement. It represents the best way for retailers, brands, banks and many others to connect with every one of their customers. It provides opportunities to engage in new and innovative ways that add value to their customer’s mobile experience and to their own bottom line.

A better customer experience

The use of bCODE in a transaction provides a very different experience than other contactless technologies. With other contactless technologies, the customer’s phone is intrusively scanned, whereas a bCODE is a self-scan, customer-led experience.

Making complex technology simple to use

bCODE works with every mobile on the planet by using its patented technology to send encrypted codes to mobile users via SMS or in-app push for smartphones. bCODE requires no chips, software downloads, or data plans. bCODE is handset and carrier agnostic and works in an off-line environment.

The mobile marketing challenge

A gap exists between the services required and technology available in mobile marketing, mobile payments and mobile ticketing.

Companies using other technologies are unable to implement effective mobile customer engagement. They are unable to link the profile of every mobile user with a transaction and thereby are unable to engage with all mobile users in useful and profitable ways.

Market applications

Mobile Coupons

bCODE provides the potential to aggregate most items that are now in the physical wallet (i.e. payment cards, loyalty cards, coupons, passes, etc) via a single mobile device. It can enable big data so that retailers and brands can deliver SMS coupons, targeted offers and campaigns.

Loyalty Programs

Many loyalty program customers have “card fatigue” and do not regularly carry or use their loyalty program cards. bCODE provides consumers the opportunity to earn loyalty points on a much greater frequency than with physical loyalty cards.

Mobile Payments

Global mobile payments transactions are expected to rise to more than $1.3 trillion annually by 2017. bCODE is the enabling technology to support this rise by providing the last mile mobile transaction mechanism that extends mobile payments, mobile money and mobile wallet offerings by banks, telcos and others.

Mobile Ticketing and E-Tickets

Worldwide, mobile users are adopting mobile ticketing and e-tickets as an integrated part of their lifestyle. bCODE has patented technology for e-ticket baggage check-in and boarding pass via SMS and mobile ticketing solutions.

Emerging Markets

On-demand Software Development Kit (SMS SDK)

bCODE Cloud SDK in an on-demand SMS SDK that delivers new business opportunities to developers, mobile commerce and e-commerce companies. Our product development team can help you develop scalable and secure business solutions.