Local Online Advertising Conference 2019

Grand Hyatt New York

New York, NY, Estados Unidos

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Join hundreds of industry leaders at the largest gathering of local digital media executives. The 10th Annual Local Online Advertising Conference will be held at The Grand Hyatt New York, March 11-12, 2019. With a slate of more than three dozen executive-level speakers and an exclusively "local" flavor, the agenda addresses critical trends affecting the industry.

Sessão

Why Traditional Media Matters in a Cross-Platform World

11 Março
: 08:00
- 08:30

Media is proliferating across multiple platforms and audiences are following suit, but what does this mean for traditional media? In this scene-setter presentation, Comscore President Sarah Hofstetter will dive into new research around Gen X, Y, and Z’s news consumption habits and what that means for traditional media.