Tech Today: Apple Announcement Countdown

Apple Set to Talk iPhone: Today Apple is expected to introduce its fifth generation iPhone, the first refresh in 15 months.

General consensus is that the iPhone is expected to carry a speedier chip, a better camera and a larger touch screen. Apple events demand something that ‘wows’ the audience and one wild card that could set the tone for the event is how the new iPhone integrates the personal assistant software it inherited from Apple’s April 2010 purchase of Siri Technology.

Apple is also expected to talk about iCloud, its Internet-based service and storage business. Experts say that iCloud may play a big role in the new iPhone as well. Other things to expect: some new iPods, a new mobile OS and, drum roll, please, the debut “performance”–because an Apple event is as much about show biz as it is about anything else–of CEO Tim Cook.

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