Google Play Console

Publish your apps and games with the Google Play Console and grow your
business on Google Play. Benefit from features that help you improve your
app’s quality, engage your audience, earn revenue, and more.

Focus on quality

Success on Google Play starts with quality. The best apps and games have higher ratings, more installs, and more engagement. The Play Console lets you test and understand how your app is performing at every stage.

Success story

Cooking Craze used open beta testing to decrease crash rate by 21%
and increase retention by 7%.

Iterate on your ideas and improve the quality of your apps and games before you launch, by gathering feedback from testers in internal, closed, and open tracks. You can also target each release track by country.

See the results of automated tests on your alpha and beta APKs run on popular, physical devices powered by Firebase Test Lab. Find out about any crashes, display and performance issues, and security vulnerabilities encountered.

Understand and improve your app's performance and quality. See metrics in the areas of stability, render time, battery use, startup times, and permissions. To aid debugging, crash data is linked to pre-launch reports.

Release with confidence

When you’re ready to launch, the Play Console lets you publish your app and release updates with confidence. Use granular controls and distribution options, and have a complete view of your app’s data during and after release.

Success story

Wooga brings features to Android first with fast iteration on Google Play.

Track a release as it happens and see how your release is affecting your app's important metrics. Compare data against a previous release. Quickly halt your rollout if anything looks out of the ordinary.

Iterate quickly and test a version of your instant app with trusted users on a pre-release track. Once you've published your instant app, Google Play Instant enables people to experience your app from any link with a single tap, without needing to install it first.

Grow your business

When you’re ready to grow your audience and earn more revenue, the Play Console has tools to help. Understand how users find your app, run experiments on your store listing, compare your performance to apps in the same category, and launch ad campaigns. Tweak your pricing, manage your in-app products and your subscriptions, run promotions, and more.