When you consider marketing your business, you usually think of building a presence on social media, blogging, speaking, networking and attending conferences… But what about letting your customers do some of the marketing for you? The three most common types of “customer marketing”: are: word-of-mouth, testimonials and case studies. 1) Word-of-mouth: A happy client’s enthusiasm is […]

About Take on the World

I’ve been a word nerd since I was three.
Back then, my favourite TV program was the word-association game show, “Password.”
I’d beg my mom to let me stay up to watch it and get all excited when … Learn More