Category Archives: Referrals

A woman approached me after my session on professional presence and said, “I’m starting a business. I’d like to have lunch with you and pick your brain.” Yuck. Don’t make this novice networking mistake.

This time of year, many businesses resolve to get more referrals. It’s no secret that referrals shorten sales cycles. A referral from a trusted source or getting the “inside scoop” about something can compel us to act in a way that a piece of marketing collateral never can. What you can do to receive more referrals? Continue reading →