Friedman owns a large and secured apartment in the Komemiyut neighborhood of Jerusalem. He visits Israel a few times a year.

Though Trump promised several times during his election campaign that he would move the US Embassy from Tel Aviv to Jerusalem and many are pressuring him to fulfill his promise, Israel's Foreign Ministry has decided not to play an active role in the matter. According to the Foreign Ministry, Israel should not be seen as a country which pressures Trump to carry out controversial actions.