52 Brewer St, Soho, London W1F 9TQ

Wrangler Icons
Pop-Up Store, London

Step in, tune in and drop out… the first ever Wrangler pop-up space has landed in London and this ain’t no country club either. Come with your guitar, shake your money maker and drop some shapes, as Wrangler is now in session.

The 360 immersive experience with holograms, musicians and actors, completes the Wrangler Icons launch this February. Think Sun Studios collided with CBGB and they crash landed in London’s Soho. Paying homage to its musical past, where Freddie, Mick Jagger and Debbie Harry donned the Iconic Wrangler jeans, jackets and shirts, the Iconic denim brand focuses in on the genesis of every song… the recording studio. Come with your guitar, shake your money maker and drop some shapes, as Wrangler is now in session.

It all began with one jean in 1947 and ever since then we’ve created iconic denim products worn by cowboys, rebels and rock stars. Relevant for generations, an icon never fades. Our ICONS collection embodies that spirit with 6 legendary denim items straight from our archive.

Feb 25 – Mar 24

February 28th

IAMDDB

An exceptional new talent from Manchester. Ready to mesmerise you with signature soulful harmonies and a hybrid of trap-soul and sultry jazz-infused vocals. We love that she’s unafraid to display a beautiful alternative style that’s sure to set trends. As well as for being unapologetic in doing so.

March 5

Black Honey

There’s no other British indie band like Black Honey. They’re living in their own surrealist world – and nothing could be more iconic than that. Think vivid colours and cinematic vignettes and hear big guitar sounds that ring out banger after banger.

March 7th

Boiler Room

Boiler Room started with a webcam taped to a wall, broadcasting from a warehouse in East London, opening a keyhole to the city’s underground. DIY at its finest; raw, uncut, homemade. Everything they do is rooted in the energy of club culture and its ability to bring people together. Open dancefloors; where music, ideas, and people meet. Since 2010, they’ve built a unique archive; featuring over 4,000 performances, by more than 5,000 artists, spanning 150 cities, enabling everyone regardless of where they live to enjoy the freedom it stands for.

Relevant for generations, an icon never fades. Take a trip through our archives to discover 6 re-released classics.

Welcome to www.wrangler.co.uk. This website uses Cookies for marketing purposes, web analytics and to give you a more personalized experience. Please see our Cookie Policy for further information on how to disable cookies and exercise your privacy rights. Click here or on any part of the screen to accept cookies.