Steven Grasse has long been a unique voice in the world of advertising and branding. Maybe its because he operates out of my hometown of Philly, but its much more likely for his punk rock ethos that I’ve admired his approach. He’s the guy that would rather give a finger to Madison Ave suits than accept their awards. And while other companies have talked big circles about the importance of intellectual property, Grasse has actually been out there doing it for years - creating culture. And now he’s applied his rock and roll attitude to something else, projects dedicated to sustainable and local ways of doing business. More specifically, farming, making alcohol and advocating for the arts. Hear him talk about his trajectory here. I need to work with this man.

The world of advertising is filled with clever and talented people. For years, I’ve seen countless award winning commercials and wondered where they had been broadcast. They certainly weren’t on my TV. At a time in which the airline industry can barely stop itself from infuriating it’s customers, Delta Airlines have launched a simply beautiful campaign. For the first time in ages, I find my eyes glued to the screen for a commercial and its whenever I see one of these new black & white ads for Delta. I had to know who was making them; I had a hunch. And I was correct. The agency is Wieden & Kennedy. The director is Mark Romanek and the cinematographer is Harris Savides.

Let this be a reminder to corporations that are socially and environmentally unsound. It is not wise to hire counter-culture street artists to do the greenwashing for you. These kinds of campaigns will fail you every time. Truth and morality makes for better business.

Two men are in a race to be the first person to free-fall skydive from the edge of space to earth at a speed that would break the sound barrier. One is an extreme athlete with promotional financial backing from the beverage maker Red Bull. The other is 66 years old and has already had several attempts that have all literally failed to even get off the ground. Fascinating as it is, it seems to me that both men could be candidates for a Darwin Award.

If you have an iPad, check out these touching stories from a few of the directors at Tool. They set out to make four short films that each took advantage of the device’s interactive capabilities - super inspiring.

From the 1940s-70s, the in-house design department of Swiss chemical and pharmaceutical company, Geigy produced brilliant works that were both beautiful and clearly communicative. Much of this work has been recently compiled in a book. I’ve never wanted to line my cabinets and shelves with chemical packaging so badly.

The Levis Pioneer Sessions pairs modern musicians with the music that inspired their sound. Watch The Kills take on The Velvet Underground’s Pale Blue Eyes. Other contributors include John Legend & The Roots, Raphael Saadiq, and NAS.

What if futball legend Pele had scored his final goal on the Brazilian national team instead of the Cosmos? The short film 1284 sees Pele on the pitch at age 69 finishing his career off the way he’d have liked it. The project was produced by Fernando Meirelles and created in conjunction with telecom company Vivo.