Chinese travelers to take 390 million person-trips outside China by 2030

For Chinese outbound travelers, group tours (44%) and free itinerary travel (42%) were still the two primary ways of traveling abroad. However, customized tours will expand its share from 14% in 2017 to 33% in the near future. And, customized tour, 50% of whom are now in tier-1 cities, will also expand to tier-2 and tier-3 cities.

Chinese took a total of 123 million person-trips outside of mainland China in the first three quarters of 2018, an increase of 14% year-on-year. Over half...