Rizon to Rep Subway Surfers in U.K.

Ink, global licensing agent for the app property Subway Surfers, has appointed Rizon Studios Licensing as the brand’s newest sub-agent in the U.K. and Ireland.

“Subway Surfers” is one of the top three most-played apps in the world and has exceeded 250 million downloads since launching last year.

“We’re delighted to be working with Ink on Subway Surfers,” says Natasha Dyson, vice president of licensing, Rizon. “It has tremendous appeal with 8- to 14-year-olds and easily translates into licensing.”