Customer service

55% of business leaders expect to compete on service compared with 9% on price. Given that 89% of customers do business with a competitor after a poor experience it's little wonder. The challenge is that business leaders spend more time debating the ‘customer journey’ than supporting their employees to make it happen.

The key lies in creating a climate of service performance.

How to take your customers from deluded to devoted

Customer service - an overview:

For all the clever CRMs and customer propositions, the single factor that makes the most difference to how a customer feels about your company is the attentiveness of the front line employee – whether that interaction is face-to-face, over the phone or through a web chat. Yes, the other parts of the jigsaw are important, but unless you get the ‘human touch’ right, all other initiatives will fall flat.

A study with the Disney Institute revealed that by far the greatest reason customers gave for leaving is indifference on the part of a frontline employee.

Separating fact from fiction:

Most often organisations attempt to solve this by increasing employee engagement. But this rarely yields the outcomes that organisations want. Engaged people won’t necessarily delight customers. Recent research shows that the connection between employee engagement and customer outcomes is surprisingly weak.

Instead, it’s the people who behave in a way that delivers great service that makes the difference.

How to apply it:

So the crucial question becomes: What impacts service performance? Again surprisingly, it’s not specific HR practices, like competency frameworks. The thing that makes the greatest difference is the service climate. The climate is like the mood of the organisation. Do your peers think it’s important to help customers? Do people feel like they’re supported internally to help customers?

If you want great customer outcomes you need to change the service climate.

White paper

Paying attention

When it comes to customer service we’re deluded. 80% of employees say they give superior service yet only 8% of their customers agree. Even when presented with the facts about...

Mind Gym provided the vital few ingredients that took our approach from average to outstanding. Our end product inspired managers to grow, change and develop in ways that we have not experienced in the past.

Rachel Lee, VP Global Talent

80% of employees reckon they give great customer service. Only 8% of their customers agree.

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