Real Content Strategy Is Hard to Come By

We are three episodes into this adventure and it's now available on iTunes, Overcast, Spotify and SoundCloud. It's about real content marketing strategy, no tip, tricks or hacks. In this episode, Animalz data lead Andrew Tate explains what he learned by doing an analysis of high-performing blog posts.

Speaking of podcasts, I've been binging on the Masters in Business podcast hosted by Barry Ritholz. He's an excellent interviewer and this episode stood out. Rich Barton helped start three wildly successful companies and, as you might expect, has all kinds of business lessons to share. Here's the link to this episode in iTunes and Overcast.

Here's an old (but fantastic) post from the Mr. Money Mustache archives.

Optimism tricks you into trying more things: If you believe success is almost guaranteed, you’re going to try some pretty fun ventures. In reality, sure, you fail at some things, but what do they always tell us is the best teacher? That’s right, it’s failure. So you end up racking up much more hard-earned experience and knowledge than the non-optimist.

Then what do you do with all that extra knowledge? You succeed. Meanwhile, everyone else is still hesitating to try the first thing.

Eliud Kipchoge set a new world record in the marathon last weekend, clocking 2:01:39 for 26.2. (That's a 4:39 per mile average!)

It's an incredible feat. And as you might imagine, the marathon is an event that requires world-class mental fortitude in addition to world-class fitness. The New York Times recently profiled him and I was really inspired by a few of his quotes. I can't do it justice here, so check out the full article.

This tweet: "Since Q1 2017, the top 20,000 brands on Facebook are posting 24% more, but engagement has dropped by a staggering 50%."

Have a great weekend!

Jimmy

PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.