Alice Alexander is an ethically-made, aesthetically-bold, size-inclusive women’s apparel brand. We design clothing for the modern woman ensuring that all women, regardless of their size, can dress their conscious and their style. We’re passionate about transparency and seek to connect consumers directly to the production process cultivating an appreciation for slow-fashion. We're raising funds to grow our company and connect with more women who care about ethically-made size inclusive style!

As a plus-size consumer myself so much of what’s available in my size is either cheap, flimsy, fast-fashion or oversized boxy silhouettes in muted colors—definitely not my style. Furthermore finding garments that were ethically-made and of natural materials felt impossible. I started sewing my own clothes and fell in love (and became just a wee bit obsessed). Simultaneously, I enrolled in design school while working full-time.

Unlike most clothing companies, we design, manufacture and retail 100% of our garments. No outsourcing and no wholesale means we’re able to provide a truly superior garment made of natural fibers and constructed using high end finishes at a fair price. It also allows us to build a relationship with our customer, inviting them into our process and cultivating an appreciation for slowed-down fashion.

Campaign contributors will help us bring our message of size-inclusive, ethically-made women’s apparel to the world! We’re offering a variety of perks to backers including 30% off our entire warm weather collection through pre-order. Pre-ordering allows us to control our costs by only ordering bulk fabric and producing garments after they’ve been purchased by the consumer. This means less waste for the planet, and more savings for you.

What We Need & What You Get

Our goal is to raise $20,000 to get our warm weather collection into the hands of 100+ women through PRE-ORDER and take the first step towards opening our combined brick and mortar shop/ production space in Philadelphia. We’re offering supporters a variety of perks in exchange for their contribution!

All of our perks can be viewed in detail in the right hand column (as well as on alicealexander.co) but here are some we’re most excited by (but let’s be serious, they’re all awesome!)

Commemorative Hand-stamped Copper Plaque- Show everyone your support for the campaign! This hand stamped copper plaque will be proudly displayed in our retail shop/ production studio for years to come. Write your name, well wishes, or inspirational quote.

The Linen Joggers-comfortable and styish, our linen joggers can go anywhere. Made of 100% 7.5 oz Belgian linen, sturdy enough to last for years to come, but light enough to keep you cool.

The Moto Jacket/ Jogger Set- Wear it together to look like a total boss, or mix and match these pieces with other items in your wardrobe. Our moto jacket is cropped at the waist, has an asymmetrical zipper, button cuffs and fully functional zip pockets (that are actually big enough for stuff! Trust us, we tested 'em!).

Here is how we plan to spend funds raised:

Fulfill all our perks! You guessed it, fulfilling the clothing orders will be the bulk of our expenses. Between non-clothing (commemorative plaque, tote bags) and producing the collection (wholesale fabric, hangtags and labor) this accounts for 51% of our expenses.

Research and development- as a clothing company truly dedicated to size-inclusivity this takes a lot of hard work (and funds!). Working with an experienced pattern maker, fit models in a variety of sizes and customer feedback we plan to further refine the fit of our garments. We plan to invest 18% of our funds into this aspect of our business.

Branding and marketing- it’s hard to grow a business if no one knows about us! Up until this point all our website, branding, writing, social media has been 100% DIY. It’s time for our visual presence to reflect the quality of our garments and for us to expand our reach connecting with more women who are looking for size-inclusive, ethically-made apparel.

Upgraded equipment- Faster machines, a larger cutting table, better organizational systems will all contribute to increasing both our efficiency and quality. We plan to invest 10% of our funds into equipment.

Credit Card and Indiegogo Fees: A portion of funds will go to Indiegogo for hosting the campaign as well as credit card transaction fees.

We’ve elected the flexible funding option. If we do not reach our entire goal, we will still fulfill perk rewards and will seek alternative funding to meet our other goals.

The Impact

Often times when I talk about this company I talk very little about the actual clothes. In fact Alice Alexander is about much more than the garments (although they're amazing). It's about demonstrating that women of all sizes deserve beautifully made, high quality clothing. It's about inclusion and visibility. It's about proving that you don't have to choose between style, ethics and size--you really can have it all.

Risks & Challenges

Launching a clothing company and sustaining that company is no small feat and comes with risk in sourcing, production and retail. We've purposefully designed our business model in such a way that takes on the least amount of risk. By using a pre-order model (instead of producing THEN selling) helps us control our costs. By manufacturing ourselves allows us to ensure quality.

Thankfully we've surrounded ourselves with an amazing team and resources and we are confident we will be able to meet our goals.

Other Ways You Can Help

Beyond contributing to this campaign, absolutely the most important thing you can do is SHARE this campaign. Personal emails are incredibly effective! Email your friends and family and share why you believe size-inclusivity and ethical fashion matter! Sharing on Facebook takes just a second and posting to Instagram is also a great way to share. Indiegogo makes it easy using built-in sharing tools, so don't be shy! :)

Thank you for reading, sharing and contributing! And if you have any questions you can reach us directly at hello@alicealexander.co

Special thank you to Linda Mattice at Aztech Productions aztechproductions.com; Adam Barnard at adambarnardphotos.com; and Sarah Elizabeth FACE https://www.sarahelizabethface.com

Select a Perk

Featured

$20

USD

+ Shipping

$30 (33% Off)

8x10" Print

Grab a piece of custom wall art for your home or office! Created especially for Alice Alexander by illustrator, Jenny Duff, this wall art is perfect for your home, bathroom or design studio. Printed on 8X10" matte paper, ready for framing!

Show your support of ethically-made, size-inclusive fashion, because ALL bodies deserve good clothes! Reusable, eco-friendly, made in the USA tote bag. Perfect for groceries, books, wine and of course, your favorite purchases from Alice Alexander. Bag will include Alice Alexander logo and custom artwork. Design coming soon!

Items included:

Reusable Tote Bag

9 claimed

Ships Worldwide

$65

USD

Wall of Contributors

Your opportunity to be a part of our history! Your name, inspirational message or anything else will be hand stamped on a copper plate and displayed proudly in our retail shop. These plates will serve as inspiration to our community on a daily basis!

Items included:

Wall of Contributors

Estimated delivery

June 2015

18 out of
50 claimed

$65

USD

+ Shipping

$95 (31% Off)

Pre-Order Cotton Crop Top

Kimono style sleeves, adjustable tie v-back. Perfect for warm spring days and hot summer nights. Available in three print options. 100% cotton. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Cotton Tie Back Crop

Estimated delivery

May 2018

18 claimed

Ships Worldwide

$65

USD

+ Shipping

$95 (31% Off)

Pre Order Tank with Lace Inset

Tank top in black and white dotty print. Cotton lace insets hand-dyed to match and artfully sewn into the garment allowing a hint of skin to peek through. 100% cotton. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing.

Simple, classic and timeless, our linen tank fits the bill. Available in a rich yellow, lush green and classic black. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Uncomplicated, washer/dryer friendly and 100% silk. Available in black, teal, hot pink or special edition dotted sheer silk (recommend hand washing/ line dry the dotted silk). Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Tank

Estimated delivery

May 2018

1 claimed

Ships Worldwide

$101

USD

+ Shipping

$145 (30% Off)

Pre-Order Linen Tee

Kimono style sleeves. Fitted through the bust, relaxed through waist and hip. 100% linen tee with removable tie belt. Available in yellow, green or black. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Tee

Estimated delivery

May 2018

4 claimed

Ships Worldwide

$108

USD

+ Shipping

$155 (30% Off)

Pre-Order Culottes

Description Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Culottes

Estimated delivery

May 2018

3 claimed

Ships Worldwide

$115

USD

+ Shipping

$165 (30% Off)

Pre-Order Linen Joggers

The perfect mix of comfort and style, our Rosie jogger is quintessential cool-girl chic. Includes slim profile belt loops and matching belt. Available in black or gray. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Joggers

Estimated delivery

May 2018

4 claimed

Ships Worldwide

$175

USD

+ Shipping

$250 (30% Off)

Pre-Order Silk Wrap Skirt

Fully functional wrap skirt in 100% allows you to customize your fit. Fully lined. Finishes at mid-calf, a true midi-length. Available in black washed silk, or black dotted silk with blush pink lining. At the close of the campaign a team member will be in touch regarding size and color choice.

Items included:

Pre-Order Silk Wrap Skirt

Estimated delivery

May 2018

1 claimed

Ships Worldwide

$185

USD

+ Shipping

$265 (30% Off)

Pre-Order Linen Moto Jacket

Slightly cropped hitting at the small of the waist. Asymmetrical gold-tone zipper. Zipped pockets big enough for a phone, cash and a lipstick (trust us, we tested them!). Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Moto Jacket

Estimated delivery

May 2018

5 claimed

Ships Worldwide

$285

USD

+ Shipping

$430 (33% Off)

Pre-Order LinenMoto/Jogger Set

Get the Moto Jacket and Linen Jogger set for 33% off retail!

Items included:

Pre-Order Linen Joggers

Pre-Order Linen Moto Jacket

Estimated delivery

May 2018

2 out of
20 claimed

Ships Worldwide

$560

USD

$800 (30% Off)

Pre-Order Mini Collection

Customize your mini collection! Choose any number of items from the collection totaling $800 or less retail value.

Items included:

Mini Collection Build Your Own

3 out of
20 claimed

$950

USD

+ Shipping

$1,425 (33% Off)

Pre Order ENTIRE COLLECTION

Get the entire essentials collection at 33% off retail! We'll even throw in our reusable tote bag to show off your support of size-inclusive ethically-made style.

Alice Alexander is an ethically-made, aesthetically-bold, size-inclusive women’s apparel brand. We design clothing for the modern woman ensuring that all women, regardless of their size, can dress their conscious and their style. We’re passionate about transparency and seek to connect consumers directly to the production process cultivating an appreciation for slow-fashion. We're raising funds to grow our company and connect with more women who care about ethically-made size inclusive style!

Read the Story

Select a Perk

Featured

$20

USD

+ Shipping

$30 (33% Off)

8x10" Print

Grab a piece of custom wall art for your home or office! Created especially for Alice Alexander by illustrator, Jenny Duff, this wall art is perfect for your home, bathroom or design studio. Printed on 8X10" matte paper, ready for framing!

Show your support of ethically-made, size-inclusive fashion, because ALL bodies deserve good clothes! Reusable, eco-friendly, made in the USA tote bag. Perfect for groceries, books, wine and of course, your favorite purchases from Alice Alexander. Bag will include Alice Alexander logo and custom artwork. Design coming soon!

Items included:

Reusable Tote Bag

9 claimed

Ships Worldwide

$65

USD

Wall of Contributors

Your opportunity to be a part of our history! Your name, inspirational message or anything else will be hand stamped on a copper plate and displayed proudly in our retail shop. These plates will serve as inspiration to our community on a daily basis!

Items included:

Wall of Contributors

Estimated delivery

June 2015

18 out of
50 claimed

$65

USD

+ Shipping

$95 (31% Off)

Pre-Order Cotton Crop Top

Kimono style sleeves, adjustable tie v-back. Perfect for warm spring days and hot summer nights. Available in three print options. 100% cotton. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Cotton Tie Back Crop

Estimated delivery

May 2018

18 claimed

Ships Worldwide

$65

USD

+ Shipping

$95 (31% Off)

Pre Order Tank with Lace Inset

Tank top in black and white dotty print. Cotton lace insets hand-dyed to match and artfully sewn into the garment allowing a hint of skin to peek through. 100% cotton. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing.

Items included:

Pre Order Tank with Lace Inset

Estimated delivery

May 2018

2 claimed

Ships Worldwide

$80

USD

+ Shipping

$115 (30% Off)

Pre-Order Linen Tank

Simple, classic and timeless, our linen tank fits the bill. Available in a rich yellow, lush green and classic black. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Tank

Estimated delivery

May 2018

0 claimed

Ships Worldwide

$98

USD

+ Shipping

$140 (30% Off)

Pre-Order Simple Silk Tank

Uncomplicated, washer/dryer friendly and 100% silk. Available in black, teal, hot pink or special edition dotted sheer silk (recommend hand washing/ line dry the dotted silk). Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Tank

Estimated delivery

May 2018

1 claimed

Ships Worldwide

$101

USD

+ Shipping

$145 (30% Off)

Pre-Order Linen Tee

Kimono style sleeves. Fitted through the bust, relaxed through waist and hip. 100% linen tee with removable tie belt. Available in yellow, green or black. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Description Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Culottes

Estimated delivery

May 2018

3 claimed

Ships Worldwide

$115

USD

+ Shipping

$165 (30% Off)

Pre-Order Linen Joggers

The perfect mix of comfort and style, our Rosie jogger is quintessential cool-girl chic. Includes slim profile belt loops and matching belt. Available in black or gray. Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Joggers

Estimated delivery

May 2018

4 claimed

Ships Worldwide

$175

USD

+ Shipping

$250 (30% Off)

Pre-Order Silk Wrap Skirt

Fully functional wrap skirt in 100% allows you to customize your fit. Fully lined. Finishes at mid-calf, a true midi-length. Available in black washed silk, or black dotted silk with blush pink lining. At the close of the campaign a team member will be in touch regarding size and color choice.

Items included:

Pre-Order Silk Wrap Skirt

Estimated delivery

May 2018

1 claimed

Ships Worldwide

$185

USD

+ Shipping

$265 (30% Off)

Pre-Order Linen Moto Jacket

Slightly cropped hitting at the small of the waist. Asymmetrical gold-tone zipper. Zipped pockets big enough for a phone, cash and a lipstick (trust us, we tested them!). Additional details can be viewed at www.alicealexander.co After the close of the campaign one of our team members will email you directly for sizing and color choice.

Items included:

Pre-Order Linen Moto Jacket

Estimated delivery

May 2018

5 claimed

Ships Worldwide

$285

USD

+ Shipping

$430 (33% Off)

Pre-Order LinenMoto/Jogger Set

Get the Moto Jacket and Linen Jogger set for 33% off retail!

Items included:

Pre-Order Linen Joggers

Pre-Order Linen Moto Jacket

Estimated delivery

May 2018

2 out of
20 claimed

Ships Worldwide

$560

USD

$800 (30% Off)

Pre-Order Mini Collection

Customize your mini collection! Choose any number of items from the collection totaling $800 or less retail value.

Items included:

Mini Collection Build Your Own

3 out of
20 claimed

$950

USD

+ Shipping

$1,425 (33% Off)

Pre Order ENTIRE COLLECTION

Get the entire essentials collection at 33% off retail! We'll even throw in our reusable tote bag to show off your support of size-inclusive ethically-made style.