In tough economic times, some hotels and resorts are ready to try just about anything to revive their sagging fortunes. On May 1, The Fawlty Towers Motel in Cocoa Beach rebranded itself as a “clothing-optional resort” in a bid to revive its sagging fortunes, and according to David Broad, 54, a Welsh national who manages the resort, business is picking up.

But not everyone in Cocoa Beach is thrilled with the new naturist business model. According to Florida Today, a bid by prudish local residents to shut the place down fizzled after local authorities determined that Fawlty Towers had the legal right to go nude.

David Broad spoke to Gadling and gave us the low down on nude resort rules and etiquette, the efforts to sanction Fawlty Towers and other clothing optional resorts, and why the resort allows nudism but not provocative clothing or swinging.How did the place transform from a regular motel into a clothing optional resort?

My best friend who owns the place bought it in 1988. It’s a small mom and pop motel with 32 rooms and over the last few years they’ve been building bigger hotels and they have higher advertising budgets, so business slowed down and we decided to try this.

And business has picked up?

We’ve definitely been busier on the weekends. Weekdays are picking up too now that more and more people are hearing about it. Room rates start at just $79 so it’s quite affordable as well.

On your website, the people pictured are wearing clothes. What’s up with that?

No, it’s just for the photographs; people don’t want to be photographed with their clothes off. It can compromise you, depending on what your job is.

Tell me about the nudist demographic?

We had a gentleman here the other day from Australia who read about the place. Quite a few people from Germany, Switzerland, Canada, everywhere really. It’s all ages. It’s 21 and over only though actually. The average age on the weekend is probably 50-60, but we have some younger people as young as 23 or 24.

That tracks with what I noticed on nude beaches in Greece this summer. Do you think older people are just more comfortable with their bodies and less self-conscious?

I think so. It doesn’t matter if you’re 200 pounds or 500 pounds, no one cares.

Americans are generally a bit more prudish about nudity than in other parts of the world, but tell me about some of the backlash you’ve encountered from the more conservative members of your community?

There’s been some negative comments in the papers here. The city was a little bit up in arms about us in the beginning but they’ve eased off because there’s been no trouble here. Even the police have noticed, there’s been no trouble here. Most of our customers are in their 50s or 60s and they’re in bed by 10 o’clock. The city admitted in the end that we were operating legally and there’s nothing they can do about us.

You have a list of rules on your website and I wanted to ask you about a few of these. The first rule says that the atmosphere must remain non-threatening and non-sexual at all times.

When people are nude they aren’t allowed to do any petting around the pool. You know, touching each other, kissing, nothing like that.

And then it says that swingers and swinging is prohibited. Why is that?

In the privacy of their rooms, they can do what they want. But if they’re out there trying to recruit people we stop that straightaway. We don’t want it to be a swingers resort. We do background checks on everyone before they can come here. It’s to make sure the person has no criminal history so everyone is kept safe.

It also says on your website that provocative clothing is prohibited. Why is that?

We don’t want people parading around in stockings and stuff like that. It’s a proper naturist place. Proper naturists don’t walk around in see-through negligées and things like that.

So it’s OK to be naked but you can’t wear a see-through negligée or a thong?

It’s a hard one to explain. It’s like drawing attention to yourself, whereas if everyone is nude then no one is drawing attention to themselves.

I see that you have a gym as well. Do people work out nude?

No, the gym is half mile away and you have to wear clothes there. The clothing optional part is just the hotel, the tiki bar and the pool area. It’s all very private and secluded, no one can see in here at all.

Do you get some first timers who are unaware of nude resort etiquette?

Oh yes, but everyone is comfortable. Some start apprehensive, but everyone is friendly and welcoming. We limit cellphone use and cameras to make sure people aren’t taking photos at the pool.

When you get very attractive women there, are the men able to contain themselves?

Everyone behaves themselves. No one is judged.

Does the staff go nude as well?

No, no, we have to be dressed according to the state law, unfortunately. Otherwise, they classify us adult entertainment.

What do you want America to know about your resort and other clothing-optional places?

It’s very private. No one gets exposed to this if they don’t want to be. We don’t drag people in here. People come on their own free will and it’s not thrown in anyone’s face. We don’t have a sign outside reading “Nudist Hotel” or anything like that.