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… and sales. What We Know So Far In its beta version, the new paid program performed extremely well - with an average earned media increase of 30%. Some of the most interesting findings from the beta release were: Promoted pins performed just as well as organic pins — and in some instances even better. On average, a Pinterest pin is repinned 11 times…

… for a paid pin. It’s a problem that vexed both Pinterest and the FTC. Technically Pinterest users aren’t allowed to “Directly compensate users for Pinning, following or unfollowing,” yet they have promoted pins. The waters get a bit muddier as Pinterest specifically says that: A business can pay someone to help them put together a board…