Malls are shoppers’ top preference for any occasion, but especiallyfor the occasions that matter most

Shoppers overwhelmingly prefer to shop in the mall versus online for any occasion, particularly for the occasions that matter most to them, according to a recent survey of 1,200 shoppers. The survey, conducted by Dreyfus Advisors, LLC, an independent research firm, explored shopping channel preferences and the underlying drivers of consumer behavior.

“Malls are the destination of choice for the vast majority of today’s shoppers,” said Mikael Thygesen, Chief Marketing Officer for Simon. “Mall shopping is a fun, social and rewarding experience that can’t be replicated online and we’re investing in our assets to ensure we remain the preferred choice of shoppers for years to come.”

DETAILS ON FINDINGS

Even when there is no specific occasion in mind, shoppers overwhelmingly prefer to shop the mall over online

Shoppers show a strong preference for shopping at their favorite mall versus online for a number of occasions, including: