Wednesday, 24 June 2015

No Idea, Really?

Image via iStock

by Marcus Powe, RMIT's Entrepreneur in Residence

Where do
ideas come from? Why do some turn out to be wonderful opportunities but others
remain great ideas and never go anywhere?

The
challenge is often to determine how these great ideas connect to people, markets, technologies,
communities and societies in such a way that they then become wonderful opportunities. The first step is
creativity. Adults have in many cases forgotten their creative skills, how to
play with ideas, connect ideas and dream. Creativity is simply making connections
others can’t – could these connections be your advantage? You cannot make these
connections unless you take off your blinkers.

While many may not consider it professional, you have permission to play: Play with
your ideas, thoughts and imagination. Mix things up to get different results. Make sure that you learn from your and others’ mistakes. Too many people
take the traditional linear approach o business, the way it has always been, to
achieve outcomes.

Entrepreneurs
(or, if inside an organisation, intrapreneurs) have an enterprising mindset
and the ability to remove their blinkers so they see opportunities more clearly.

Did you know
that if you are physically tired, creativity is not going to happen, if you are
emotionally exhausted, its even worse, the blinkers are well and truly closed.

Rest. I dare
you to stop being busy.

Only then
can you ‘see’ and use the tools of innovation. The tools will help you, as an
entrepreneur, decide which idea to invest in, and when and how it should be
developed, adjusted, accelerated or held back. The tool kit developed will give
you the ability to adjust your idea, business or organisation to help maximise
its potential.

There are so
many ways of growing opportunities; so many models, theories, rules, strategies
and tactics – how do you have the time to remember them? What should you do
first? In answer to this I have developed a very simple list called "the Cascade".

When you are
challenged with the pace, turbulence and even the chaos of creating, developing
and delivering opportunities, I envisage the Cascade will help prevent you from
looking back if something goes wrong and saying, ‘How could I have forgotten
that?’

Going with the flow or May the forces be with
you!

The the
power, simplicity and advantage of the Cascade can be used for all businesses,
not-for-profit, communities, small, medium, large, clubs and societies. I have
developed and used it for over 30 years.

It works.

I have found
that people learning about business, innovation, marketing, entrepreneurship
and strategy had learned many business models. But these models were always
taught in isolation – meaning that people could never see how the models
influenced one another, or connections between the
models.

The models
were generally taught with academic, not real-world, situations in mind. Once
people had learned the models, they would go out into the market and realise that
they had no idea why or when they should actually use them – the ‘so what?’ of
the models. It was like they were taught how to put a car together, but never
how to drive it.

The Cascade
follows the idea of getting into a raft at the head of a river rather than the
end. This river trickles down over a series of nice gentle steps, slowly and
easily getting you to your final destination. Have you ever tried to paddle
upstream? Going with the current is easier and smarter.

I like the
idea of minimum effort for maximum results, and the power of simplicity over
complexity.

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