“Working in the user experience, we want to capitalize upon interfaces that people already have a lot of experience using. If gaming is so ubiquitous, we’d be terribly remiss in not paying careful attention to it. But there’s also just so much innovative work going on in games right now. Game designers are viciously competing with each other to create unique, engaging experiences, and you see rapid development of new ways of interacting. There’s really exciting work being done in motion control, voice control, gesture-based interfaces, and online collaboration, as well as elegant solutions to significant design challenges in unassuming games. I think these things make games impossible to ignore.” (Louis Rosenfeld – Rosenfeld Media)