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We are a privately owned/operated supplement retail store. Our history goes back to 1997, starting with Herb ‘N’ Health, a supplement retail store, known for its private label supplements and continued as part of Organic Roots Food Market in 2002.

After 24+ years of experience in the supplement industry, we opened Health Elective Vitamins in 2012. Here, guided by love, we desire to create a place where passion and purpose twines together.

Our desire is to build a meaningful relationship with our customers and team members and create an environment that best understands their needs.