OMAHA, Neb., June 4 /PRNewswire/ — Iconic entertainment personality, Kathie Lee Gifford, has joined forces with Hayneedle.com, the popular online home furnishings retailer, to put a hammock in every backyard in America as a means of reducing stress and finding some moments of peace from the hustle and bustle of daily life. In the spirit of reducing stress among families and promoting peaceful parenting, a portion of every hammock sold via the Hayneedle.com and Kathie Lee Gifford partnership will support the mission of ChildhelpÃ‚®, a leading national non-profit organization dedicated to helping victims of child abuse and neglect. Learn more at http://www.hayneedle.com/hammocks.

Hayneedle.com, the leading source for outdoor hammocks, hammock stands and hammock chairs, will be donating a portion of every hammock sold as part of its partnership with Kathie Lee Gifford to Childhelp. To support Childhelp, customers can use the special promotional code “FORKIDS” at checkout when placing their order for a hammock or hammock accessories. A special section of the Hayneedle.com website has been created to raise awareness of the campaign at http://www.hayneedle.com/hammocks.

“In our high-stress nation, we are accustomed to always being on-the-go. We go to work, we go to the gym, we go to the supermarket, we make dinner, we clean the house and we just keep going. When do we stop and relax?” said Kathie Lee Gifford. “Lying in a soft hammock, rocking slowly in the fresh breeze as cold drops of water slide down your lemonade glass, is the height of affordable luxury. It offers a backyard island of peace and serenity to escape from the stress and pressures of life. And hopefully, by being a little less stressed and a little more relaxed, we can enjoy and appreciate more precious time with our families and children this summer.”

“We are excited that Kathie Lee Gifford has joined Hayneedle.com in our mission to help people Accomplish Nothing to help them accomplish something … and it’s as easy as getting into a hammock,” said Hayneedle Inc. Chief Executive Officer Carter Cast. “The hardest thing for adults to accomplish is nothing – we forget that rest and relaxation are essential for good health and well-being. While we long for peace and relaxation, we don’t make room for it in our daily routines. We look forward to working with Kathie Lee this summer to spread the peace of a hammock lifestyle while supporting the essential efforts of Childhelp.”

“Financial frustrations and economic uncertainty can lead to stressed-out parents and caregivers, and the potential for abuse can rise,” said Sarah Rodriguez, Vice President of Corporate Relations, Childhelp. “Childhelp’s programs to prevent child abuse from ever happening in the first place become even more vital during such stressful times. Kathie Lee is such an incredible advocate for Childhelp and the kids we serve and we are thrilled to be part of her partnership with Hayneedle.com to create a peaceful hammock oasis as one more step in promoting positive parenting.”

To learn more about living the “hammock lifestyle” or for more information on the Hayneedle.com Backyard Summer, please visit www.hayneedle.com.

About ChildhelpÃ‚®:

ChildhelpÃ‚® exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. Founded in 1959 by Sara O’Meara and Yvonne Fedderson, ChildhelpÃ‚® is a leading national non-profit organization dedicated to helping victims of child abuse and neglect. Childhelp’s approach focuses on prevention, intervention and treatment. The ChildhelpÃ‚® National Child Abuse Hotline, 1-800-4-A-CHILD, operates 24 hours a day, seven days a week, and receives calls from throughout the United States, Canada, the U.S. Virgin Islands, Puerto Rico and Guam. Childhelp’s programs and services also include residential treatment services (villages); children’s advocacy centers; therapeutic foster care; group homes; child abuse prevention, education and training; and the National Day of HopeÃ‚®, part of National Child Abuse Prevention Month every April.

About Hayneedle.com:

Hayneedle.com offers “variety, sweet variety” for the home and more through its 200-plus online specialty retail stores. Established in 2002, Hayneedle.com offers an extensive variety of high quality home and lifestyle products, far surpassing what is available in the traditional retail world or from other online retailers. By providing a rewarding shopping experience, exceptional service, true product variety and the right content to buy with confidence, Hayneedle.com helps customers find what they love and love what they find. The company has been recognized by Internet Retailer and Inc. Magazine as one of the top online retailers and fastest growing companies in America. With more than $200 million in sales, Hayneedle.com is privately held and funded by Insight Venture Partners and Sequoia Capital. For more information, visit www.hayneedle.com.