Funkin launches cocktails on draught

Robyn Black is Inapub's drinks expert and editor. Follow her on Twitter @MrsRobynBlack

16th February 2018

Draught cocktails are predicted to be the number one cocktail trend in 2018, according to CGA

Fruit purée brand Funkin has got in on the act with the launch of Funkin Premium Batched Draught Cocktails for UK pubs and bars.

Ideal for high volume pubs and bars, as well as festivals, nightclubs and arenas, the cocktails are dispensed from 20-litre one-way KeyKegs, just like many craft beers.

Four cocktails are currently available via the system:

Pornstar Martini

Piña Colada

Pink Grapefruit Gin Collins

Mojito.

All are 10 per cent ABV and with a shelf life of nine months unopened and 28 days once opened.

All four variants are among the UK's best-selling and most recognisable cocktails and a fifth is scheduled to launch later this year.

"Cocktails continue to provide a strong growth opportunity for outlets, representing a 7 per cent share of the total spirits market and draught cocktails are growing in popularity with 32 per cent of cocktail drinkers citing they would be likely to drink draught cocktails, (CGA Mixed Drinks Report 2017)," says Funkin's Managing Director, Andrew King.

"The benefits of stocking draught cocktails include consistent and perfectly balanced cocktails that are quick and easy to pour, a reduction in wastage (decanting liquids and over-pouring), shorter waiting times for consumers and less strain on bartenders allowing them to more positively engage with clientele."

Robyn Black is Inapub's drinks expert and editor. Follow her on Twitter @MrsRobynBlack