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When working at a digital agency there needs to be a combination of creative thinkers and business-driven minds that work together in order to achieve the very best for their clients. As our design lead at theMediaFlow, Anna heads up all creative work and consistently strives for the perfect UX. Hannah holds the role of ...

Who are we? The multi-award-winning digital marketing agency, theMediaFlow specialises in search and content marketing services for our clients. Based in Herriard, Hampshire, we work from in the picturesque Hampshire countryside in an airy converted stable. What do we do? theMediaFlow helps clients grow their business through a mix of technical and creative marketing strategies ...

Who are we? The multi-award-winning digital marketing agency, theMediaFlow specialises in search and content marketing services for our clients. Based in Herriard, Hampshire, we work from in the picturesque Hampshire countryside in an airy converted stable. What do we do? theMediaFlow helps clients grow their business through a mix of technical and creative marketing strategies ...

I was delighted to be nominated and then invited to attend last night’s BIMA Hot 100 and Digital Hall of Fame ceremony and party at the Ham Yard Hotel in Soho. The BIMA Hot100 Digital People of 2015 provides insight and recognition for both the industry and leaders within it. I was therefore honoured to ...

Thanks to everyone who battled the hideous traffic to get to the first ever Digital Hampshire event last night. We made lots of new friends and caught up with others from Hampshire’s digital scene. Our talk for the evening, from Kelvin Newman - Marketing Director at SiteVisibility and founder of BrightonSEO – was a fascinating ...

Who are we? theMediaFlow is a multi-award-winning digital marketing agency. We specialise in search and content marketing for our clients. We’re based in Herriard, Hampshire, in a beautiful converted stable. What do we do? We help our clients grow their business and profit by devising technical and creative marketing strategies through search and social media. What’s the job? ...

Our final Kid Pundits’ review of the day takes on Hannah Smith’s developing creative ideas: Hannah Smith- Jaws in Space- How to Develop a Pitch for Creative Ideas First you need to come up with an awesome idea! But it’s really hard to determine what a good idea is. My Dad often struggles with this. ...

Our second Kid Pundit review of the day takes on some serious technical SEO; it’s a bit complicated to explain so we though Johnny might do a better job: Kirsty Hulse- Schema, JSON-LD & the Semantic Web What is the semantic web? Is this something to do with spiders? The Semantic web is ...

” If you can’t explain it to a 6 year old, you don’t understand it yourself.” Albert Einstein BrightonSEO is the conference for anyone interested in learning a bit more about SEO and digital marketing. Organised by the amazing Kelvin Newman, BrightonSEO is one of the few remaining free conferences that offers actionable tips ...

We’re pleased to announce today, the launch of Digital Hampshire - the first event of which takes place on Thursday 30th April at The Grand Cafe, Southampton. The topic is artificial intelligence, the biggest threat or opportunity in digital marketing; and our speaker for the evening is Kelvin Newman, who will be talking to us about machine learning, autonomous ...

“92% of marketers indicate that social media is important for their business” Social Media Examiner The social media accounts of a company are an extension of the brand, a place where a business can provide real-time insights and interact with their customers in a public forum. There is a careful balance of relatable and professional ...

The rel attribute can be used to describe the relationship between two linked documents on the web. There’s a variety of attributes, helpful in a variety of circumstances for both on and off-site links. We’ve created this handy crib-sheet to help you know which attribute to use when; to boost your search and index potential!...

This month our blog has covered some of the types of innovative thinking that we find fascinating. From new developments in UX to implanting RFID chips, our current environment is ever-changing with businesses constantly competing to create the next big thing. Innovation will only ever be successful if it is welcomed by the ...

It’s been an exciting start to the year for wearable tech. Whilst the Google Glass project has been reset, Microsoft have formally announced the Hololens Windows 10 product and then Epicentre, an innovative tech-working-space in Stockholm are providing tenants the option to get an RFID chip inserted in their hands to gain access to the ...

“They failed to take into account man’s almost infinite appetite for distractions.” – Aldous Huxley, Brave New World. In Britain, according to research by Ofcom, UK adults spend over 50% of their average waking day, using media and communicating online. We spend 8 hours and 41 minutes using tech to text, talk, type, game, listen or ...

Ahead of theMediaFlow attending LAC, we’ve pulled together some top tools for affiliates to help grow their traffic, review competitor activity and research their markets. Screaming Frog - useful for all sorts of online marketing efforts, such as finding problems with broken links, internal redirects, and identifying areas of the website that need more work on ...

Whether your team is big or small, when you create a piece of content, a marketing strategy or even a technical audit one of the best ways to produce quality work is to ensure that everyone’s voice is heard. Two heads may be better than one, but does this improvement continue exponentially? There’s a million ...

To kickstart our focus on collaboration I’m looking at using collaborative tools for research and benchmarking performance. We’ve written recently about the Technical SEO Audit Tools we use, but in this post we are focussing on 3 tools that use data sourced from multiple locations collaboratively to give that data a bigger picture, greater context ...

Are you a graduate who wants to work in digital marketing and communications? Do you have a passion for technology and social media with a solid educational record? theMediaFlow is a digital marketing agency specialising in creative campaigns that utilise exciting technologies. Our clients include global brand such as Twinings and Panmacmillan and we’ve won ...

Here at the Media Flow we have started the New Year by asking ourselves about collaboration and how important it is to successful work. When discussing this one of the first things we noticed was that the word itself can be interpreted differently and this can lead to some confusion; the last thing you are ...

Website domain names often need to be changed for a variety of reasons. You might want to offer a more secure browsing experience to your users and move to HTTPS. A brand might be being updated to a new name or a new website structure or you might simply be changing content management systems (CMS) ...

At theMediaFlow we perform a lot of Technical Audits each tailored to our clients’ objectives, but underpinned by our Technical Audit Checklist. During these audits there are a number of different tools we use for specific tasks or to review particular things. In today’s post we’re going to look at the tools that are used ...

Brand Consistency with Platform Diversity In the first part we discussed consistency in visual identity, naming descriptions and interlinking helps to build a solid brand identity across your social media. In part II, we’re going to look at how to retain brand identity and consistency through diverse social platforms, in particular Facebook, Twitter and Google+. ...

Who are we? We’re a multi award-winning digital marketing agency. Our office is in a lovely converted stable in Herriard, Hampshire, between Basingstoke and Alton. What do we do? We use creative content marketing strategies to help grow businesses through search and social media. What’s the job? We’re looking for a digital designer to work ...

If you’re sold on the idea of social media participation for your business, part of getting it right is to ensure that you look and feel like “you”. Assuming you have already done the groundwork on why you want to have a social media presence and considered your input against outcomes, the next step is ...

Created and funded in the UK by Public Health England, Stoptober is an awareness campaign created around the notion that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good. October is the focus month for the campaign, hence the hashtag #stoptober – a means to support ...

So, in the last of our short series of round-up posts following the Content Marketing Show in Brighton on Wednesday 5th November 2014, we are going to take a look at the last in the trio of elements of content production: production. Of course we all spend plenty of our very squeezed time on this ...

On Wednesday November 5th 2014 The Content Marketing Show, held in Brighton, gave us lots of great insights into the cutting edge of producing content. Our previous post took a look at the ideas process and the differing aspects and approaches to ideation. Of course, the next stage in content creation is planning, so we ...

So, for everyone who wasn’t lucky enough to be there, The Content Marketing Show took place yesterday at the Brighton Dome where excellent speakers offered talks on all aspects of content creation. From ideation and organisation through to planning, and the practical nuts and bolts of content production; the covered the holy trinity of content: ...

For those of us in advertising and marketing the John Lewis Christmas campaign heralds the start of the seasonal analysis. Often a best-in-show for TV advertising this year’s campaign takes things a step further with a truly integrated media experience across platforms media types and devices no doubt informed by the rise in second screen ...

Social media can be one of the best ways to generate brand awareness, but how do you know you’re doing it right? A social audit should look to the different channels you are using to build up your audience online, assess the engagement of your readers, and enable you to make key decisions on where ...

What’s giving you nightmares this Halloween? As we love technical SEO we asked the team to tell us their most common problems that can contribute to the most serious issues encountered when auditing websites. We decided to illustrate these with scary monsters of course – given the time of year… Spider Demon The curse ...

Now is the time to get your ecommerce business ready for the Christmas period, which for some can be the biggest revenue driver in the financial year. We also know the run up to the festive period is really hectic and it can be easy to miss a step in your preparations, so we have ...

Content mediocrity is no doubt something to be avoided. Brands and businesses everywhere are devoting greater shares of marketing budget towards content marketing, with 100% of those who already participate vowing to spend more next year. The question therefore is how can marketers avoid mediocrity and continue to create original, interesting content- pieces in an ...

The third annual Wirehive 100 Awards took place yesterday evening at Denbies Wine Estate in Surrey, and theMediaFlow are very proud to say that we were nominated in two categories alongside very worthy competition. We were included on the Best Use of Search 2014 shortlist for our work with Mercury Direct, and also shortlisted for ...

You have probably read a million and one articles about ‘brand voice’ and ‘writing for your audience,’ and they probably covered the usual suspects of when to use formal or informal language and thinking about the values of your client’s company. This may give you success for your writing, but tailoring your posts to your ...

Part of what we do for our clients is constructing visually compelling stories that help grow awareness and brand penetration for them. As part of this we like to turn existing, interesting news and features into digestible graphics. Purely for our own enjoyment, and to showcase our work, here’s our latest infographic compiled from the ...

At the end of every conference comes the onslaught of obligatory summary posts of the top takeaways from the day. You can learn about all the best speakers, who had the most creative slides and catch some great summaries of the more intricate details of the presentations. But this time I thought I’d write something ...

It’s BrightonSEO time again this Friday. To the uninitiated BrightonSEO is for most, the single unmissable conference in the organic search calendar and with many a reason. Over 30 speakers talking on topics from technical SEO to links, strategy and content; not to mention the social events afterwards- it’s time to prepare, put your best ...

A few months ago I attended a Guardian Master Class on Data Visualisation hosted by Tobias Sturt, Head of creative at Guardian Digital Agency and Adam Frost, Data Visualisation Manager at Guardian Digital Agency. Both were incredibly friendly, down-to-earth and made the class very enjoyable. I highly recommend checking them (and their work) out. Data ...

In all industries training, learning and development are an important part of helping staff to keep skills up to date and allow for continued professional growth. With SEO and in particular the more technical aspects of this marketing discipline, test and experimentation is a critical part of learning and development due to the scientific method ...

Last Thursday I had the pleasure of attending Digital Surrey, a networking event organised to facilitate networking, create and share opportunities and make friends. The event took place in the University of Surrey – which, by the way, was fairly well equipped to handle the hot weather! Declan Trezize, Technology Consultant for Monster.com and currently ...

Welcome to the final instalment of our blogs from the content marketing show, we have all had a brilliant time here, so if you’ve missed out you can find my top takeaways from the four talks in the final session below. Enjoy reading! Marcin Chirowski – How to Organise a Successful International Bloggers Event One ...

Raph Goldberg: The Hero’s Journey: Using Archetypes in Video Marketing Raph is senior editor and creative director at Tanglewood and took a look at how archetypes can make video marketing more impactful and effective by investigating how to harness this with video marketing. The power of stories for marketing lies in the human history of ...

And now it’s on to the second session of the day at the Content Marketing Show. I’ve taken the top takeaways from these four great sessions to provide you with a short summary of everything you need to know about content marketing. Why People Share Stuff- Emma Dunn (Caliber) We all know that people share ...

Welcome to the first in a series of blogs from theMediaFlow today covering the Content Marketing Show, which had been organised by Rough Agenda and our friend Kelvin Newman. Later this afternoon, our very own Nichola Stott will be presenting on Getting Past the Buying Objection with Problem-Solving Content. We’ve got a different writer covering each ...

This is the final round up after the SAScon conference 2014 looking at our top takeaways from the Content presentations with tips on content success from Danny Ashton and Katy Howell on optimising content performance. Learn how to Produce (Persona) HUMAN Success Content in 45 Minutes or Less – Danny Ashton Danny Ashton is the ...

This is the second in a series of theMediaFlow team’s round ups of our top takeaways from the Social sessions at SAScon. By social we’re not talking about the drinking and bowling, it’s time to get serious about twitter with tips from Opta Joe and then learn the lessons of social media strategy from Laura ...

SAScon is one of the UK’s leading conferences in Search, Analytics and Social. Every year the best (and those aspiring to be the best) from the SEO, digital and social media industries gather in Manchester for some great presentations on all things digital and social alongside technical explanations of the latest analytics developments, software and ...

Long before going to Brighton SEO I already had set my expectations fairly high, partly thanks to Pete, who’d kindly taken the time to narrate some of the anecdotes of previous editions and had somehow contributed to the growing excitement. And so the day arrived, and expectations were met and exceeded. The setting (the Dome ...

I was really pleased to have had a chance to speak at BrightonSEO today and run through my quick technical audit checklist. You can find my slides from the event embedded below: Peter Handley Brighton SEO April 2014 from Peter Handley If you’d like to download the Audit Checklist to use yourselves you can do ...

theMediaFlow Shortlisted for 2014 Performance Marketing Awards We are thrilled to announce today that we have made the shortlist for a PMA award in ‘Best Search Campaign‘ The much coveted PMAs are awarded to those who have been selected for outstanding achievements with regards to ROI, innovation, feasibility, clear objectives and their success over a ...

Please congratulate @bradman Brad Smith, Digital Manager at The Red Cross, who was chosen in our #teamnames random vote competition to win a fantastic set of SEO Tools. We’re close to deciding which team names we settle on, however anyone who voted was entered into the random draw and we’re thrilled to be able to ...

Who are we? theMediaFlow is a multi-award-winning organic marketing agency. We only do online marketing and specialise in search, social media and content marketing for our clients. We’re based in Herriard, Hampshire, in a beautiful converted stable. What do we do? We help our clients attract the right kind of potential customer, and grow their online ...

Who are we? theMediaFlow is a multi-award-winning organic marketing agency. We only do online marketing and specialise in search, social media and content marketing for our clients. We’re based in Herriard, Hampshire, in a beautiful converted stable. What do we do? We help our clients grow their business and profit by devising technical and creative marketing ...

Help us pick some team names and you can win almost £1,000 worth of SEO Tools We’re currently in something of a growth period here at tMF stables and are organising “front of house” into two client-facing teams. Help us pick some names for our new teams as we can’t decide. If you get involved ...

Do you own a digital agency in Manchester? Are you Anna Moss, Alex Moss, Simon Wharton, Roy Wilding, Guy Levine, James Crawford, Nicky Wake, Andrew Wake or any other creative digital agency owner, or founder around the Greater Manchester area? If yes, then please book your ticket now for The Agency Collective dinner “How to ...

Next Generation Site Architecture: Maximising Usability & Findability This session focused on how to build your site to maximise with both usability and findability; a combination of the knowledge of Maile Ohye (Google’s Developer Programs Tech Lead) and Alan Perkins (Silverdisc.co.uk). First and foremost Perkins provided a succinct definition of both these terms for which ...

Keynote: Keeping up with the Consumer If you want to understand Google’s knowledge graph then it’s time to think Star Trek. Ian Carrington, Google’s Director of performance, opened the day at SESLondon this morning as the keynote speaker presenting all about “Keeping up with the Consumer.” With over 10 years experience at Google and previous ...

Lisa Myers - Verve Search Lisa starts by defining creativity and creative content and specifies that for her content extends outside of the owned and operated so includes for the client site and for extended networks such as social and online media. Whilst multi-media types of content are all under consideration the key thing that underpins ...

Hello search and digital marketers, this is my first post for theMediaFlow so I’m pleased to have something of value to offer you! Some of the team will be going to SES London this year (10-14th Feb) and very much look forward to one of the best industry conferences in the calendar. I’m personally looking ...

On January 2nd we welcomed three new team members at TMF stables, namely Kat McCarthy, Hannah Thorpe and Juan Barros Rivas. Kat joins us as trainee digital content strategist and is responsible for editorial research, content ideation and content creation and is currently planning some amazing projects for our clients. Kat comes to us from ...

theMediaFlow, a digital marketing agency specializing in organic search and based in Herriard claim national award at the UK Search Awards, bringing the total number of business awards in 2013 to three. Founded in October 2010 and in only their third full year of operating, theMediaFlow are proving to be a rising star in the ...

Who are we? theMediaFlow is a multi-award-winning search and social media marketing agency. We only do online marketing and specialise in search and social media marketing for our clients. We are a small and growing company, wholly owned by the directors and are profitable; generating 200% year-on-year growth. (We got an award for that too.) ...

The last month has been a super busy one for the team at theMediaFlow, as evidenced with Nichola’s blog post from the end of September, covering our office move in our stables, and our recent wins at the Wirehive100 Awards. We’re now thrilled to have been nominated for 2 UK Search Awards with the shortlist ...

It is insanely busy here at tMF stables, but some amazing things have happened and if I don’t get this down then, well… Also, I’m off my face on coffee at the moment so without further ado… See that? That’s me that is. We had a cupcake bake-off and ...

Whoooooo! It’s been a cracker of a few months at theMediaFlow and Friday after at least six months of searching, we collected the keys on our new home for the next five years. We’re all very excited about the move as this gives us ...

Whilst crowdsourcing has been the darling buzzword of social media – facilitating consumer research, citizen journalism and even contributing to the organisation of political groups, exposes and social change there’s another crowdsourcing revolution taking place in the science community. Possibly just as valuable if not in some ways more so; crowdsourcing has revolutionised scientific research ...

theMediaFlow are delighted to announce that we’ve been shortlisted for the finals for the Best Use of Search in this year’s wirehive 100 awards. #wirehive100 shortlisted for Best use of Search: @CMADigitalUK, @theMediaFlow, @VerticalLeap Wirehive 100 (@Wirehive100) August 20, 2013 The wirehive 100 awards are now in their second year. They were setup to recognise ...

As the end of July marked the successful completion of probationary period for Lizzie (account manager and data nerd) we decided to mark this with a team-building trip. Not being the types for awkward initiative exercises in a Travel Tavern we thought we’d try something a little different. Kayaking! We started out from the office ...

I spoke today at On The Edge Manchester, a leading one-day conference for digital maketers; on the subject of using structured data and how to get this mark-up to display rich search snippets. Here’s my slides from the day… Turbo-Charge Your Search Traffic with Structured Data from theMediaFlow My slides are fairly visual so here’s ...

On Friday 18th April I spoke at ION Search on the Keyword Research panel, alongside James Murray of Experian/Hitwise, Stephen Emerson of The Scotsman and moderated by Kevin Gibbons of BlueGlass UK. My short presentation looked at how one element of keyword research (looking at existing organic search visits by keyword) is becoming less and ...

In my presentation at ION Search 2013 I spoke about how search marketers can use genuine business stories from which to create meaningful content for earned-link strategies. The main premise of my talk is that advice around “create engaging content” for linkbuilding might be well-intentioned, but it’s no magic bullet. In fact advice like this ...

I’m delighted to announce that I’ll be speaking at this years one-day digital marketing conference On The Edge, Manchester. The conference brings together hundreds of business professionals from the most influential brands to learn the secrets of digital marketing success. On The Edge, Manchester will be held on Thursday 23rd May ...

I was delighted to present to members of the Search London Meetup group at Google’s new Shoreditch Campus. My topic was earning links by telling stories. In particular I focused on leveraging business assets to create those stories . The main point I stressed is that earning links is a three-stage process. First ideation, then ...

Who are we? theMediaFlow is an award-winning search and social media marketing agency. We only do online marketing and specialise in search and social media marketing for our clients. We are a small and growing company, wholly owned by the directors and are profitable; generating 200% year-on-year growth. We’re based in Alton, Hampshire. What do ...

I’m delighted to announce that I’ll be speaking at this years ionSearch Marketing Conference which is to be held at The Carriageworks, Leeds, Yorkshire. This event is a great opportunity to network with the likes of Web Technology Professionals, SEO and Social Media experts, Marketing Staff and Corporate Management. I am scheduled to speak on ...

I am pleased to be able to announce that I’ll be speaking at Think Visibility on its 5th Birthday on Saturday 2nd March 2013. I’ve been fortunate to attend a number of events here before, and am looking forward to stepping up and giving a talk. I’ll be speaking about Rich Snippets – reviewing the ...

I’m delighted to announce that I will be speaking at one of the search industry’s leading conferences this year, that being SES London. The event takes place over four days, kicking off with an on-site training academy on Monday 18th February until Thursday 21st February at the QEII conference centre in Westminster. ...

Alton, Hampshire – 03 December 2012 – A new business book, Hit Me! that offers advice to small businesses to punch above their weight online has been published by Fresh Business Thinking who has bought together the leading experts in the field of internet marketing, including SEO expert and founder of Hampshire-based search agency, theMediaFlow. ...

Discover Southampton has partnered with SEO Agency theMediaFlow and web design agency Superrb to redesign their website. Hampshire – 13 September 2012 – Leading SEO agency, theMediaflow and web design agency Superrb are pleased to announce they have been awarded a joint contract from Discover Southampton. Working in partnership, both agencies will undertake web development, ...

Alton, Hampshire - 17 September 2012 - theMediaFlow, a boutique online marketing agency, specialising in search marketing, founded by Nichola Stott, former Yahoo! head of UK search partners has won Wirehive100′s inaugural One To Watch award last Thursday night. The awards, which have been specially created to ensure that the excellent interactive work that is being created ...

Earlier this summer we were announced as finalists in the Wirehive100 Awards – One to Watch category and on Thursday 13th it was time for the team to scrub up, get into our black-tie garb and head on down to the fantastic venue for the awards ceremony, which was Mercedes-Benz World in Weybridge. We were ...

SEO and digital agency theMediaFlow have been named as a finalist in this year’s Wirehive 100 ‘One To Watch’ award. The Wirehive 100 Digital Agency League table and Awards have been specially created to ensure that the excellent interactive work that is being created by up-coming agencies and the agencies themselves in the out-of-London south/south ...

Those of you who follow me on Twitter will know that over the 6 or so weeks I’ve been digging around for information and details on results from the implementation of rel=”alternate” and hreflang on sites. Basically, this is a relatively new option from Google to appropriately mark-up your webpages to tell them that you ...

I really enjoy playing around with enhancing SERP listings and rich snippets, and have done work on a lot of websites getting authorship mark-up onto my own and client websites. When I was first doing this it was possible to review some results from this in Google Webmaster Tools and I was really disappointed when ...

I’m not all that fond of saying things are dead but after my first visit to Digital Surrey yesterday, I will agree with Google’s Ed Parsons, that Paper Maps ARE in fact dead. Well, mostly, I have seen a few friends tweet of late of the need for actual maps when in the countryside and ...

Hampshire, United Kingdom - Search industry expert, Nichola Stott has been selected to be on the judging panel of this years’ UK Search Awards. Launched in 2011, the UK Search Awards aim to recognise the talent and phenomenal growth of the UK search industry. Now in their second year the awards are run by and for ...

I recently attended the fantastic SASCon, search and social conference in Manchester, which I would recommend to any SEO, social media and associated online marketing professionals. Whilst much of the conference content has already been covered elsewhere, including great liveblog coverage at State of Search, I was lucky enough to get an interview with speaker ...

I had the pleasure of speaking at one of the SEO-industry top conferences on Friday, the fantastic Brighton SEO. I was asked to accept the challenge of a “pecha kucha” style 20:20 presentation, which means you have twenty slides, which auto-forward every twenty seconds, if you are ready or not! I chose to talk about ...

Those of you who know me may well be surprised but I was left nearly speechless by just how good the last few days Nichola and I spent in Iceland were. Quite frankly, it was without a doubt the best few days I’ve spent in my professional career, and we are already discussing our plans ...

Next Thursday 15th, I’ll be moderating a number of roundtable discussions at the Econsultancy Digital Cream London event. Digital Cream is an invitation-only event run by Econsultancy and aimed at client-side senior online marketers. Due to popularity and demand the event is split out into consumer and B2B tracks. Digital Cream B2B is a unique ...

We’re more than a little bit excited about our latest voyage of learning here at theMediaFlow. Tonight myself and SEO Director Peter Handley are flying off to Iceland to attend RIMC 2012. RIMC, or to give it its’ full title, The Reykjavik Internet Marketing Conference is an annual event organised by Kristjan Mar Hauksson, founder ...

It was time once again for one of my favourite conferences with ThinkVisibility 7, and Nichola and I took the mammoth trek on a road trip to represent for southern England. Before I get started with my round up I do want to thank Dom and his ace team for putting on yet another cracking ...

Rich snippets are here, there and everywhere at the moment, either polluting or enhancing the Search Engine Results Pages (SERPs) depending on your perspective. I’ve been working on sites utilising either Microformats in the form of hReview and hRecipe for some years, and more particularly recently with Schema.org, specifically the Review Schema. The Old Days ...

I recently spoke at the 2012 SMX Israel search marketing conference, which took place at the Inbal Hotel, Jerusalem. I wanted to expand on my presentation here, as although the slides are on slideshare, I tend to put most of the content in the narrative. Introduction As this was part of a panel (with Shira ...

This Sunday is the annual SMX (search marketing expo) Israel. SMX is a fantastic, global search conference, which takes place in many locations throughout the year. I’ve been lucky enough to attend the London event for the past couple of years, and this year will be speaking at the SMX Israel conference on two ...

As a result of moving jobs recently to come and join theMediaFlow I’ve had to re-audit the tools that I use on a regular basis as well as moving all my bookmarks across. I was incredibly grateful for the Google Chrome Syncing functionality. In my last role we had a number of internal tools that ...

I am so excited to tell you that as of today Peter Handley is Director of SEO here at theMediaFlow. Pete is one of the most personable and well-thought of people in the SEO industry with a reputation for honesty, loyalty, customer-retention and some kick-ass SEO skills too! With five years experience of managing over ...

We’re thrilled to have made the final shortlist for a UK Search Award in the category Best Use of Search – Retail. The UK Search Awards 2011 will take place on November 3rd at the prestigious Emirates Stadium and will bring together the biggest and brightest stars of the search marketing industry. A total of ...

On Thursday the 3rd November The Emirates Stadium in North London will play host to the first annual UK Search Awards. The UK Search Awards 2011 is organised by Don’t Panic in association with Manual Link Building and SEMPO and will cover a range of categories, from vertical sectors (travel and finance) to site types ...

The Future of Digital Marketing conference is an event organised by Econsultancy, taking place in 2011 on June 15th. A full day event, this conference attracts speakers that are leading their respective fields in digital marketing to bring to the audience an exciting vision of the future capabilities of technology and impact to marketing. Aimed ...

How to optimise video content on your website. Search today is not the user experience it first was. When searching Google, Bing or Yahoo! we often see richer results than the traditional ten blue links on a text heavy page. Now it is very common for a search query to trigger additional types of results ...

Google have rolled out a change to the algorithm which seems to be having quite broad effects. We’re seeing a number of fluctuations with client rankings, though in this case it is not always the position of the listing that is the change; but the the listing itself that is returned for the same search ...

Antoine Zammit is the owner and driving force behind Empire Of The Kop; one of the largest social communities in sport - dedicated to news, comment and fan-networking for Liverpool FC fans. I got to know a little about Antoine, whilst in the process of blogger outreach on a client project. I was struck by his ...

I just read Bing have finally confirmed what some of us have suspected for some time. Bing definitely do use CTR as a ranking factor. Although Bing is currently very much the also-ran, in terms of search engine market share; their partnership with Yahoo! (which will be in effect in the UK before year end) ...

You have your business blog and you’re getting your groove on. Excellent! As you begin to generate a bit of a following and you’re seeing “community signs” such as increased repeat visitor numbers, higher page to visit ratios and also comments on your blog; you may notice the ubiquitos spam. Some spam is so obvious, ...

Like most things in life, with Twitter, you get out of it what you put into it. As a networking tool Twitter is just the cab that gets you to the party. Once there it’s up to you to work out who to introduce yourself to, what kind of things your fellow guests might want ...

2009 was the year that a lot of businesses really embraced social media, particularly in Europe. (I’d say more like 2008 in the U.S.) Not just businesses, but non-profit brands, causes, goverment organisations and even John Prescott. I think that this is a great thing. The product capabilities of social media platforms, such as Twitter, ...

In a recent meeting with Richard Addis; founder of Shakeup Media and former Express Editor, (not to mention associate Editor of The Daily Mail, The Sunday Telegraph, The Financial Times and The Evening Standard), our conversation turned to what is it about our approach (at theMediaFlow) that makes us different? I explained that at the ...

Everywhere that you look online you can come across blog content; from deeply personal diary accounts, to small business blogs, to professional media blogs. It may feel at times that if you are not sharing your work and personal activities with the world, then it’s you that has the personality disorder. Not so. Blogging isn’t ...

You may be aware that one of the many foundation, best-practise points recommended by search engine optimisation experts is to have your own customised error page. An error page is the page of content presented, when an error has occurred in trying to access or locate content on your website. In this case we are ...

For any business, your brand is one of the most important things about you. It’s your intellectual property, your social currency, your reputation and what makes you distinct from any other organisation. It is arguably easier now than it ever has been to reinforce and promote your brand, due to media and technologies that allow ...

Your social media brand could be defined as a consistent and recognisable presence across multiple and different social media. Selecting which social media on which to be present and at what level to engage/communicate is a whole other topic in itself. In this instance we’re assuming you know where and how you want to engage ...

I recently discussed a new website project with a client; a consumer brand, and the topic of content turned to blogging. My client wanted to know if they absolutely have to have a blog in our increasingly social environment. Whilst there are many benefits to blogging, such as community engagement, a channel for interaction, the ...

It’s been a funny old week (and a bit more… ) in the online industry. We’ve had huge budget product launches from Microsoft; frankly weird search tool updates in the form of Google Squared. Some sort of attempt to cater to the vocal ‘I like my 10 blue links in a spreadsheet’ community, and by ...

If you are a small to medium sized charity, seeking to use your website to facilitate donations; chances are you probably don’t have a large budget to spare on marketing, or numerous and specialised staff for that matter. You probably have a fairly small team, including hard-working volunteers, wearing many hats! You may not have ...

Google has the search market share nailed. Pretty much globally. Search insiders, bloggers, analysts and experts tend to be in agreement that incremental improvements to search relevancy can only take the competition so far (or actually not very far at all). Consensus is that any serious threat to Google dominance will come from the search ...

So… you dabble with social media for your own personal enjoyment, and you’re sold on the need for a social media strategy for your brand. Going about this however, can be more than a little daunting. (So many sites. Such differing functionality. Will I even get any sales?) I can reassure you that it is ...

Regardless of how (or if) you currently have a commercial strategy for your website, there are many usability foundations that are often overlooked to the detriment of your revenue potential. If you are; ad-funded, subscription funded, an e-commerce site or an affiliate lead generator, your commercial model(s) will benefit immensely from these simple usability tips. ...

Solutions for generating and improving revenues online. London, April 30th 2009. theMediaFlow, a new and unique consultancy with specialist focus on generating online revenues, is gearing up for launch at the start of May 2009. theMediaFlow is the UK’s first specialist online revenue consultancy, serving brand owners, publishers, businesses and charities by offering specialist solutions ...