It is no secret that companies these days have a hard time relating to millennials. Being the first wave of young professionals to enter the work force having grown up entirely with technology, millennials have expectations that a lot of companies are not yet able to meet or understand. This fundamental lack of understanding has led many companies to disregard millennials as potential employees, writing them off as entitled, lazy, and difficult to manage.

This is not true.

According to the Deloitte Millennial Survey , millennials are expected to make up 75% of the global workforce by 2025. This statistic alone should serve as a wake-up call to those unwilling to accept the benefits millennials bring to any organization. To be blunt, in order for a company to achieve high strategic success in the modern world, millennials need to be a part of the process.

They grow with you.

Hiring a millennials fresh out of college might sound like a risky move, what with their young age and lack of experience, but it doesn’t have to be. Those seemingly negative aspects of a candidate can often turn out to be positive investment, resulting in an employee with a connection to the company and job-specific, company branded training. In fact, 52% of millennials said opportunities for career progression made an employer a more attractive place to work according to Forbes.

With the privilege of being able to mold your new millennial employees comes the duty to manage them in accordance with their needs. Be flexible. Millennials have grown up in the often unpopular “everyone gets a trophy” mentality, but this mindset isn’t all bad. Instead of the outdated one-size-fits-all approach to talent management, millennials require flexibility and individual attention.

The age of technology.

It’s no secret: millennials are attached to their electronic media devices. The amount of times per day the average millennial switches their focus between a laptop, tablet, smartphone, or computer is mind-boggling. A huge aspect of these platforms are group chats, forums, group style gamming, and message boards. The ability to multitask and work collaboratively are great benefits in the workforce, and skills any employer should value highly.

The behemoth of collaborative platforms is social media. In this day and age, almost every company with a vision for continued success should have their eyes on this vast resource. Millennials are naturally in-tune with these platforms, and whether they are posting in a professional capacity to a company profile or simply talking about their great new job on their personal page, the benefits to company exposure are tenfold.

In order to attract this tech-savvy generation, recruiters must like-wise embrace social recruiting technology. According to iCIMS platform data, more than 400,000 people per week apply for jobs through social media profiles. And although mobile usage by job seekers has shown a recent 60% increase, only 19% of businesses have implemented a mobile-friendly career portal. Embracing these social and mobile technologies is an invaluable way to get ahead in hiring the best young people for your company.

As it turns out, taking a risk on hiring millennials may not be as risky as once thought. It is simply untrue that millennials are undeserving or unprepared for the workforce, and any company would benefit greatly by having these young minds on board. By leveraging their talents and playing to their strengths, companies can help millennials bring about just the kind of positive change needed in today’s market.