At SXSW this year, the app enthusiasts finally had something to rave about. Introducing the first breakthrough app to be revealed to a large audience at South by Southwest since Foursquare – everyone, meet Meerkat.

Meerkat is an app the allows the user to use the camera in a smart phone as a live web cam. When you activate Meerkat, it lets your followers on Twitter know you’re live streaming video. When you end the streaming or close the app, the videos is gone. It’s not saved or stored or kept on file, just streams your video, like a window into your world.

This, for obvious reason, got a lot of people in the tech industry excited. Launching at the infamous SXSW conference was a smart way to get the initial 100,000 downloads. Everyone was downloading Meerkat. Well that was until Twitter found out. Twitter didn’t like this much. After all, Meerkat was using networks people had already established on Twitter to broadcast to. Smart strategy really, until Twitter doesn’t want you using their network anymore.

What we found out after SXSW is that a couple months prior, Twitter acquired a company that does something peculiarly similar. Periscope, an app that offers similar features to Meerkat but is owned by Twitter.

And the Twitterrati were shut down.

It didn’t take long for Twitter to notify the owners of Meerkat that they will no longer have access to the Twitter Social Graph (where Twitter tracks who follows who), basically making Twitter useless to Meerkat. But a defensive move against an opponent signals a sign of assumed weakness. Is Twitter worried that Meerkat already has the marketshare of mobile streaming?

Enter Periscope. Twitter’s live streaming app and Meerkat competitor. They look remarkably similar but the edge has to go to Periscope as it has more features and is backed by Twitter’s already massive network. Periscope seems like the App with more options for what you want to do with live streaming but there is certainly something to be said about going to market first. Meerkat has much more momentum coming off a great launch at SXSW.

It may not be whether or not Meerkat is going to beat out Periscope or vice versa, the question we are asking, are live streaming apps here to stay? What other applications do live streaming apps have other than festivals, shows, vacations, or entertainment?

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1. Apple sold 411,000 iPhones per day in 2013. That’s right, 150 million iPhones were sold in the year making an astounding 411,000 on average sold per day. If you really want to get technical, Apple sold 17,123 iPhones per hour in 2013 or 258 iPhones sold on average per minute. That is a lot of iPhones.

2. Apple now has a mind-boggling $178,000,000,000 in cash. With that they could buy Twitter, Box, Pandora, LinkedIn, Yahoo, AOL, Groupon, Zynga, Shutterfly, Yelp & GoPro, with $48B in cash left over. Really puts it into perspective when you compare to other companies in the technology sector. OR if you don’t want to compare to some of the tech giants, with that kind of money they could buy Ford, GM, and Tesla and still have $41.3 billion left over. Either way, Apple as a lot of cash.

3. If Apple distributed its cash to the 320 million Americans, each person would receive $556. Want to kickstart the economy? Try giving away all of your cash on hand! You may be out of business but you’re going to make millions of Americans prosper…..or have one crazy $556 dollar night out or purchase $556 hotdogs at Costco.

I’d vote for the Costco option, everyone likes Costco hotdogs.

4. One day late in January 2015 overnight Apple’s market capitalization grew by 58 billon dollars. To put $58,000,000,000 in context, Ford is worth $56,660,000,000. Upon hearing the company beat quarterly earnings, Apple in one night gained $58 billion in market capitalization. Market Capitalization is based on a companies share price multiplied by the amount of shares outstanding. If your investors think your company should be valued at more than it is, generally your stock price will improve. You could say that investors are quite happy with how Apple has been doing.

5. Apple earns US$300,000 per minute. Selling 258 phones per minute it makes sense that Apple makes $300,000 per minutes. Sometimes you sit back in awe of what this tech giant has done.

6. Everything you say to Siri is sent to Apple, analyzed and stored. To quote Spiderman, “with great power comes great responsibility”, just because you can ask Siri anything you want, doesn’t mean you should ask Siri anything you want. Some things are better left not talked about.

Privacy in this post-internet world will constantly be under attack as more and more companies and brands want better data on their customers. Companies that don’t thoroughly understand what customer information is being used for can come under scrutiny in the future as data leaks, and hacks become more and more main stream. Don’t let this happen to you, understand what information you’re keeping as well as ‘why’ you’re keeping it. And no “because we want to sell it in the future” is not a viable option.

7. Every Apple iPhone ad displays the time as 9:41 AM, the time Steve Jobs unveiled it in 2007. You’re probably opening a new tab and looking up every iPhone ad since 2007. Everything to Steve Jobs had meaning, even the minute details, that’s what made his designs so different. So it’s to no surprise that the time displayed on the phone has to have a meaning.

8. In Japan’s Apple Store, there was a fan who started waiting in line 7 months early for iPhone 6. Can you believe that? I mean Snapchat is pretty revolutionary but waiting in line for 7 months for a device that slightly marginally better than the iPhone 5?!

9. 60% of apps in the Apple App Store have never been downloaded. Does it surprise you? How many people have you heard say, “do I have just the best idea for an app that’s going to be worth billions” then they go on to ramble off about some made up problem they think people have and how their revolutionary app is going to solve it. 60% makes sense. The fact that it’s not that difficult to build an app anymore and as it gets easier more and more useless apps are created.

But you know what they say, if you want to create a remarkable app, one that really gets talked about, create lots and lots of apps. Eventually you’ll get you one.

10. Apple’s net income last quarter was $18 billion, the largest quarterly earnings for any company ever. Now they’re just trying to break records. I mean c’mon, best quarter earnings ever?! Think about all the amazing organizations that have had large profits, majority marketshare, ever increasing growth curves and none of them compare to how Apple did in the 4th quarter of their 2014.

11. Apple CEO Tim Cook is the first and currently only openly gay person in the Fortune 500. After what happened at the Olympics in 2014 there has been a worldwide increase in support for all different lifestyles. It’s pretty cool Tim Cook is one of those leaders who will help our world be more accepting of peoples differences.