No Sleep Till Bakewell

No Sleep Till BakewellCasio - G-Shock

Nicknamed the ‘WideBoyz’ for their skills in ‘off-width’ crack climbing. We challenged them to conplete every climbing route in the entire Peak District in 24 hours.

No Sleep Till Bakewell was shot over 36 hours straight with a 15 strong crew following our two subjects as they attempted 135 climbs in 24 hours with a 23 mile run thrown in for good measure.

Casio wanted a content campaign that spoke from the heart of their brand. We created Never Give Up, tales of toughness and dedication across multiple fields. Watch other films in the series, Revolution not Evolution and The Mighty Wokka.

We are passionate about what we do and would love to show you more. Give us a shout to arrange a meeting.