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A popular marketplace for shoppers and sellers alike, getting your products seen and sold on eBay is becoming increasingly challenging for every online seller. Understanding how to advertise on eBay is therefore key to growing your online business on the marketplace.

Think about how much time and money you’ve invested into your online store. Building your brand, curating what you sell, designing your storefront.

Doesn’t it seem like a bit of a disservice to you (and your customers, for that matter) to not dedicate as much effort into your parcels? If you want to prove to shoppers that you’re committed to impressing them at every opportunity, you need to brand your shipping boxes through custom packaging.

Winning the Amazon Buy Box is arguably one of the best ways to increase your sales on Amazon, for the simple reason that it has the potential to significantly boost exposure of your products.

But what exactly is the Amazon Buy Box? And what do you need to do to win it?

While the algorithm behind the Buy Box remains a closely guarded secret, we’ve done our best to outline some of the factors that certainly influence your chance of being selected, along with some proven tips and best practices that you can start implementing straight away.

There’s been a lot of talk about GDPR coming into effect in May 2018, but if like many you’re not sure what exactly GDPR is, how it will impact your online business and what the implications are for failing to comply with the new regulations, we would urge you to read on.