Welcome to the SpamExperts email security blog to learn the latest social and tech news, as well as industry insights and trends in the anti-spam world.

Best Practices

This is a guest blog post written by Vincent Lynch, Technology and Customer Experience Evangelist at The SSL Store™. In this article, he is going to share his views about “HTTPS Everywhere” and its importance to the future of the web. The SSL Store™ is an industry partner of SpamExperts.

For the past weeks we have been discussing key differences between spam and phishing, as well as key traits of both. Now it’s time we talked about what’s behind spam and phishing, more precisely social engineering. Social engineering is the basic understanding of human psychology and common thinking biases.

This is a guest blog post written by our Scrum Master, member of our QA team, who wishes to stay anonymous. In this post, he is going to share the main processes you should be aware of when putting together a Scrum and Agile implementation plan.

Now that we have gone over some useful tips on how to get started with content marketing and what to avoid in your email campaigns, we should take a closer look at the importance of community management and social media, as part of an integrated marketing strategy.

Identifying spam can sometimes be a hard task as spammers get better and better at their “job”. While last time we pointed out the key facts that differentiate spam from phishing, you should already know by now what spam looks like. Now it’s time to get back to the basics of spam.

As mentioned in our previous article, we have decided to discuss important marketing trends, case by case. Hopefully some of our lessons learned will help you build a good strategy for your company in the future. Today’s topic is content marketing.

A lot has been written about things one should or should not do when emailing clients or prospects. In line with our online marketing best practices suite of articles, we want to further discuss emailing, as a great way to market a business. However, if not properly handled, emailing can go very, very wrong and have an opposite result to what had been initially intended.

How to get the most out of your online marketing efforts

Our team decided to start a series of articles discussing online marketing how to’s and sales no no’s to share with other companies in the Internet industry some of our best practices and lessons learned. Whether you are interested in generating leads, cultivating brand awareness or improving your account management approach, it’s always wise to start off with a playbook and learn from other companies’ mistakes. In this post, I will be discussing some key elements we’ve included in our online marketing approach so far. Hopefully you will find them useful when brainstorming marketing activities to make sure you are heading in the right direction.

It is common knowledge that it is vital for any organization to save and protect its email data for long term in order to be able to restore lost information, and to be legally compliant (avoiding possible governmental fines). So then how can companies make the right choice to satisfy all their needs?

Email is a commodity that most hosting customers expect to work seamlessly and at all times. But how often is your email traffic blocked due to IP blacklisting? How long do you spend chasing fraudulent accounts and getting your IP addresses off the blacklists?