“Dear Apple, please call it the iPhone 7”, says a NY-based ad agency

We are just a few days away from the announcement of the next generation of iPhones, and by all means it’s likely to bear the 6S name right on the box. However a NY-based ad agency (founded in 2000) named 6S Marketing believes it might not be quite a good thing for their image.

Everything started with an open letter to Apple from 6S, explaining the reason of their name: a wordplay that uses the number six and the “s” letter to sound like the word success when pronounced together. They continued that in no way they imagined that one of the biggest and most successful companies in the world could inadvertently come out with a device whose name may cause a conflict between them.

In addition to that, 6S Marketing has purchased billboards in Times Square and even parked an advertising truck right in front of the well known Apple Store on Fifth Ave (that’s open 24/7, 365 days a year) with messages like:

Dear Apple

Please call it the iPhone 7.

Sincerely, 6S Marketing

Chances that Apple will take this seriously just a few days away from launch are less than slim, as it’s highly unlikely that they’ve not began producing it yet with that name. The only chance of hope is that the next generation has already been called the iPhone 7 and we don’t know it just yet. However, what’s likely is that 6S Marketing actually came out with a rather smart plan to get themselves known to the world using the coincidence that the iPhone has created. Otherwise you wouldn’t explain them thinking about this issue just now.