6 things everyone was talking about at New York Fashion Week

The week in review

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Image: Instagram.com/alexanderwangny

#Wangfest
The mama of all after parties, Alexander Wang hosted a wild bash tapping into the industry’s guilty pleasures with junk food carts, a fully functioning McDonald’s on-site, a truck selling merchandise from his collaboration with Adidas, and a long line of hopeful party crashes.

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Image: Instagram.com/alexanderwangny

Madonna was spotted Instagramming with Wang (using the French fries emoji!) and lounging with daughter Lourdes in the VIP section till the early hours of the morning.

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Lily Aldridge for Bulgari
After a string of famous brand ambassadors like Rachel Weisz, Julianne Moore and Carla Bruni, the Roman jewellers announced model Lily Aldridge to be the face of their new ‘Larger Than Life’ advertising campaign.

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“I’m so honored to follow the footsteps of such beautiful, successful women, and to celebrate my own Italian roots,” enthused Lily. Captured through the lens of Mario Testino, the visuals were unveiled at Bulgari’s Fifth Avenue flagship.

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Image: Instagram.com/sim.spys

Tommy’s Pier
No one does a set like Tommy Hilfiger. Getting bigger and better every season, this time around he constructed a fair ground called Tommy’s Pier, complete with a 40-ft ferris wheel, amusement rides, tattoo parlors, a record shop, a vintage Tommy store re-selling iconic looks from the ’80s and ’90s, hot dogs, pretzels and a Mr Softee ice cream truck.

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Image: Instagram.com/tommyhilfiger

“We’ve checked off every box,” said the excited designer, reliving his childhood days at the carnival.

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Image: Instagram.com/ralphlauren

See now, buy now
Shopping straight from the runway was the hottest trend of the week, and the biggest game changer for the industry. Ditching the six-month production timeline, several designers offered a retail ready collection.

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Image: Instagram.com/tomford

Tommy Hilfiger set up two pop-up shops by his catwalk featuring the Gigi Hadid line, while Ralph Lauren and Rebecca Minkoff showed their Fall 2016 looks conveniently outside their stores. Thakoon and Tom Ford joined the bandwagon too, selling online moments after the show.

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Image: Instagram.com/michaelkors

Michael Kors’ Access smartwatch
With wearable tech being all the rage, Kors offered a trendy solution to stay plugged in and be on time.

The concluding event on the NYFW schedule took place in a Manhattan ballroom with 1,500 floating light bulbs, a parade of every It-model (think Kendall Jenner, Karlie Kloss, the Hadid sisters) and a front row that included Whoopi Goldberg.