Striving
for excellence
The real race for excellence is the one where you sprint against yourself,
endeavour to outperform, raise the bar, time after time. Excellence is an ever
moving target, averred Mr. Aditya Birla.

The
challenge of change
In the light of the dramatic transformation of the economic and business
environment, Mr. Aditya Birla examines its impact on Indian industry and
suggests ways in which companies can meet the challenge of change.

Integrating
the Indian economy with the global economy
Mr. Aditya Birla was conferred the "Management Man of the Year Award" in
1992, by the Bombay Management Association, the premier management association
in the country. In a hard-hitting forward-looking speech, he identified the
challenges which corporate India and the government needed to grapple with.
Even today, his words ring true.

Let
competition be afraid of us! We are not afraid of competition
Mr. Aditya Birla was an ardent advocate of liberalisation. At a conference
organised by Euromoney magazine, he strongly endorsed the economic reforms
implemented since 1991 and forcefully and eloquently outlined the new face of
India. In a speech which will be long remembered, he called out to foreign
investors to join hands in an equal partnership with Indian business and to
take advantage of the unfolding opportunities. More than anything else, his
words would come to symbolise the newfound confidence of the Indian
entrepreneur.

Leap years
ahead
Mr. Aditya Birla was an ardent advocate of professional management, which he
equated with "good management". To him, it was the key driver of "progress,
prosperity and economic health". At a function organised by the Madras
Management Association to confer upon Mr. Aditya Birla "The Business Leadership
Award for 1990", he voiced his views, lacing them with his experiences of
Indian management and the present business environment. This speech will be
long remembered, for his management wisdom had a prophetic ring.