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Taylor Nelson and GfKExplore Possible Merger

Updated April 30, 2008 12:01 a.m. ET

British market-research firm Taylor Nelson Sofres PLC is in talks with German rival GfK AG over a possible merger that could create the world's second-largest market-research group by revenue. The merger would involve a share-for-share offer for GfK by Taylor Nelson, the companies said. The combined firm would be based in London and renamed GfK-TNS. Valued at more than &pound;1.4 billion ($2.8 billion), it would rank as the world's second-largest market-information group behind Dutch firm Nielsen Co., and would be headed by David Lowden, chief executive of Taylor Nelson....