Principles Of Marketing

Marketing is an essential role of every business organization and marketing activities must be performed, to some extent, for the survival of every business organization. As an essential function, marketing activities provide four utilities for the consumer: time, place, and possession.(1) These activities are performed by rganizations – both traditional and nontraditional – and are aimed at creating satisfying exchange relationships for individuals and organizations. Marketing activities, coordinated and referred to as marketing strategy, is typically delineated across four areas, called the marketing mix. The marketing mix defines tactics in the areas of product, price, promotion, and distribution decisions.