It has become fashionable as game designers turn their talents from creating fun games to creating fun web sites and other cool experiences for major brands. But it’s definitely not a new idea, said Gabe Zichermann (right), organizer of the first-ever Gamification Summit, which took place yesterday in San Francisco. He said that many of the ideas about loyalty and reward programs have been repackaged in a better form with the latest craze around the topic.