What Others Say: Matter of degree

Colleges, students will benefit from new survey

Higher education is one of the more expensive investments many people will ever make. The average cost of a year in college, including tuition, fees, room and board, now runs about $23,000 - enough to buy a new car. A typical graduate leaves with $30,000 in student loan debt.

But cost is just one consideration. Another is what sudents get for their money.

A school that offers mediocre instruction or demands too little of students may leave them poorly equipped for the real world. Most people hope a college education will help them get a good job. But universities have a broader and deeper mission than that.

Now, the Gallup polling organization and Purdue University have unveiled a project to survey college grads to find out how they're doing.

Gallup Chairman Jim Clifton and Purdue President Mitch Daniels write in the Wall Street Journal that the survey will ask college graduates questions such as: "Are you employed?" "How much do you earn?" It will also measure qualities that employers value and are predictive of work success: a person's workplace engagement and well-being.

It will also inquire about community involvement, personal relationships and physical well-being. The first results, based on a sampling of 30,000 people, should be out in the spring.

"We owe it to potential students, we owe it to businesses who might recruit our students, to be able to say something with statistical confidence about the quality of our graduates," says Mr. Daniels, previously the reform-oriented governor of Indiana.

This knowledge can only be helpful to youngsters and their parents who are making decisions of huge importance. It also promises to be a spur to schools to learn how their graduates are doing and what professors and administrators can do to improve their professional outcomes. The published data will even allow conferences to compare themselves with others. Can the Southeastern Conference excel in this realm as it does in football?

But more than money and career are relevant. The survey is designed to tell colleges whether they are helping their students achieve the worthwhile, rewarding lives they seek.

New data about important matters can be highly valuable, and the Gallup-Purdue undertaking, funded with a $2 million grant from the Lumina Foundation, should provide a lot of it.

Employers are bound to welcome the project.

But no one stands to gain more than colleges and those who attend them.