Instagram is now available for Windows phones, some three years after the photo-sharing app's launch, the company announced Wednesday.

Users can download the app starting Wednesday from the Windows Phone Store, Instagram said in a blog post.

Instagram, which launched its service in 2010, has been available on iOS and Android-based smartphones for some time. The company has noticed a rise, however, in the mobile Windows platform, with tens of millions of smartphone users around the world, Instagram said.

"Our team has been working hard to bring Instagram to Windows phone users everywhere," the company said.

The move could improve Instagram's ability to compete in other emerging markets around the world like Asia, where Windows-based smartphones made by Nokia are popular. Some Windows-based smartphones may also be perfect for photo sharing, like the Nokia Lumia 1020, which features a 41-megapixel camera sensor.

Right now, Instagram on Windows phones will focus on the app's core features, but the company will continue to develop it, Instagram said.

Instagram was acquired by Facebook last year, when it had about 30 million users. The company has grown strongly since then, with roughly 150 million users today, Instagram has said.