Rebuilding Jaguars unveil redesigned logo

JACKSONVILLE, Fla. (AP) - The Jacksonville Jaguars have a new logo to signify a new era.

New video boards, which will cost about $50 million and will be the largest in the NFL, are next.

Owner Shad Khan and team president Mark Lamping unveiled the redesigned logo Tuesday, a minor facelift for a franchise that's making major changes.

The new logo, which comes on the heels of hiring general manager Dave Caldwell and head coach Gus Bradley, maintains traditional colors (black, teal and gold) and offers a more realistic and fierce jaguar head.

Khan says, "Now that's a cool cat."

The Jaguars also released their theme for 2013: "Stand United" and announced tickets prices and a series of fan forums.

The massive video boards are slated to be ready by the 2014 season.

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