My first reaction upon seeing a press release for Lash Card, a new disposal mascara shield, was "Wow, what a wasteful, silly product." I imagined a bunch of ladies-who-lunch sitting around a pile of money, trying to come up with an invention that'd keep them occupied between botox sessions. I mean, honestly — who's so passionate about precise mascara application that they'd build an entire brand around it?

But then I considered it for another half-second, and realized that I would totally use this silly, wasteful product. After all, there's nothing more frustrating than applying your eye shadow PERFECTLY only to ruin it with a shaky mascara wand. This happens to me all too often, and it's always at the worst possible time — two seconds before you have to dash out the door to a party or date. And each time, you have no choice but to reapply your smudged eye shadow, knowing full well that you'll never recreate the aforementioned perfection.