Organizations, companies, and families distinguish themselves by their ethos a defining spirit that may differentiates them from other groups. We at ASEA take this idea seriously.

At ASEA, we believe that all human beings have three basic needs: to believe, to belong, and to become. ASEA empowers its Associates to believe in its life-changing products, to belong to an organization driven by principles, and most importantly to become better people, professionally and personally.