One of the most critical departments for any organization is sales and marketing, and the job of marketing managers and sales personnel is vital to a company’s success. Without qualified and competent sales and marketing teams, even the biggest names in business cannot succeed. Organizations typically spend thousands of dollars on hiring the right people […]

Since the advent of social media, everybody has been in the race for monitoring and sharing engaging content. From free downloads to reward programs, every action has been focused on the sole idea of sharing content. Where some companies allow healthy sharing of links and encourage link building, one company playing this game the dangerous […]

Imagine you’re a web developer or website owner. From your point of view, what would be the key things towards building a successful website? Unique content, search engine optimization algorithms, attractive web design and such. After putting all of this in place and satisfying yourself of every little detail, you’d probably go ahead and launch […]

We started this series interviewing a successful Developer, now it’s time for one of the top 10 online marketers and his toolbox. Neil Patel is Wall Street Journal’s top influencer on the web, also praised by Forbes, Entrepreneur Magazine, United Nations and President Obama himself. Neil consults the largest enterprises, including Amazon, eBay, GM, HP, […]

The collection, analysis and measurement of the web data to understand and optimize the web usage utilizing the reports hence generated. Web Analytics is a multipurpose tool which can be used for measuring the web traffic, perform market research, to enhance the impact a website has on the visitors and also to measure the impact […]

A/B testing is the process of testing landing pages using controlled parameter A and B as the treatment. The ultimate goal of this testing is to figure out the scope for alteration of the web page to maximize the output we are interested in such as to increase sale, increasing the click through rate for […]

Customer development and customer management these days require a huge investment of hands on time by the founders in interviewing the market participants, but as an organization grows and expands one hardly gets enough time to get the details about the customer experience by the customers who may or may not buy your services. There […]