You would think that professionals in the marketing game would know how things are and would do really well. Unfortunately, a lot of people who claim to be a media marketing experts are nothing but charlatans. They play the old entire game of fake it until you make it. Unfortunately, they also end up fooling a lot of legitimate businesses into parting with their hard earn dollars, only to be confronted with mediocre or outright disappointing results. What gives?

Well, the reason why mostly these media agencies are having a tough time with social media marketing is because they are faced with certain factors that most normal marketers don’t face. They’re operating with a set of factors that people who simply own their online properties who are in charge of operating online property don’t contend with.

Don’t get me wrong, the objectives are pretty much the same but the level of pressure is different. Why? When you hire a digital media agency, you are paying that company for results. You’re expecting certain things to happen.

On the other hand, if you yourself will try your hand at social media marketing, the expectations would be different. You’re a complete newbie, so you’re expecting yourself to scale up with time. Also you are hiring somebody to take care of this for you, your expectations will also be different because that person is not a specialist or that person doesn’t have enough resources or the infrastructure to work optimally.

However, if you are hiring a digital media agency, your expectations would be much larger.

These are the types of pressures weighing down in digital media agencies and these why a lot of them are having a tough time making in road with social media marketing. Here are just some of the concrete forms that this pressure takes:

Most are under pressure to produce fast traffic

You have to remember that the media agency industries are in a very competitive industry. These companies are always trying out gun and won up each other as far as results are concern. Not surprisingly, a lot of people get carried away and they end up making promises that they simply can’t deliver on.

This really is too bad because this leads to a lot of media agencies customers coming up with all sorts of unrealistic expectations. They get the idea in their heads that traffic is just something that you can generate quickly from social media site. Not surprisingly, a lot of media agencies are in tremendous amount of pressure to produce traffic quickly.

A lot of them fail because either they don’t have the skill set or they aren’t given enough time. This is really bad news because a lot of these media agencies resort to shortcuts like generating fake traffic. That’s the last thing that you would want if you are a customer of this media agencies.

They don’t take the time to establish niche credibility

Since there’s a tremendous amount of pressure effort to produce quick results, a lot of media agencies simply rush through things. They just share content over and over again. And they don’t really pay attention to establish credibility. They’re just focus on the clock on the wall and the possibility of their account getting canceled. Not surprisingly, they try to take shortcuts by not doing things the right way.

If you want to succeed with social media marketing, you have to establish a laser focus in niche credibility otherwise; things are not going to work out. Unfortunately, this is the first factor that often gets flushed down the toilet when media agencies are under a tremendous amount of pressure to produce results quickly.

They don’t develop niche credible personas

In fact, media agencies can be so rushed into producing traffic that they dispense with the very important and necessary step of developing niche credible personas. You have to remember that people are always paying attention to your persona. Your persona impacts the brand that you are creating on social media networks.

If the people see a break between your persona and the brand that you are championing, what do you think they’ll do? That’s right. They’ll get confused. And sadly, confused consumers end up using a default strategy. That default strategy, they don’t act on the brand. All that time and effort that your digital media agency expended in building up your brand effectively been wasted.

They don’t develop niche credible personas

In addition to failing to establish niche credibility, many media agencies don’t focus on niche credible personas. They think that they’re in sudden rush to save time and money that they just put on generic personas. Again, this is a serious problem because everything you do online impacts your brand. We’re talking about anything and everything. From your fonts to how you ask questions. The avatars that you use, as well as the graphical cues that you send out. Everything is interrelated. Everything is connected to whether your brand will succeed or fails.

Simply dropping the ball on niche credible personas go a long way in your media agency in producing a weak brand on social media platforms.

Make no mistake about it, if you want to make money online as an affiliate marketer or as a product producer, the name of the game is the same across the board. It’s all about conversions. The sooner you can wrap your mind around conversions, the sooner you will make money. That’s how important this concept is.

Unfortunately, a lot of online marketers especially people who are just starting out think that affiliate marketing and making money online is all about driving up traffic. They think it’s all about getting a huge amount of traffic to go to a page. In their minds, the more traffic, the better.

The problem with this thinking is that it overlooks one very important fact: traffic that doesn’t convert is not going to put extra dollars in your bank account. If anything, it’s going to take money out of your bank account. Make no mistake about it, there is no such thing as free traffic. Sure you might not be paying money upfront for SEO-driven search engine traffic or social media traffic based on content you produce.

However, you are spending money in the form of time. As the old saying goes, “Time is money.” For every second you invest in driving traffic you are spending money. Do not have any illusions about this central fact. Sadly, if your whole focus is to just drum up a huge amount of traffic to a particular page and you’re completely clueless about conversions you’re just wasting your time. In short, you’re just wasting money.

Conversion rates make or break your business

You have to keep a laser-focus on conversion rate. The higher you can convert your traffic, the more money you make. The more money you make, the longer you’ll stay in business. The longer you stay in business, the higher the likelihood you will generate a profit. Do you see how all this works together? Sadly, too many marketers believe that marketing is defined primarily by your ability to drum up traffic.

Now don’t get me wrong traffic generation is a big part of the picture, but it’s not the only part. There is such a way as you play the game where you get a huge amount of traffic, but you make very little money. Case in point? Porn sites. The typical run-of-the-mill porn site generates a huge amount of traffic, but I’m telling you right now a tiny portion of all the porn sites out there make real money. Most of them are barely scraping by. In fact a lot of them are not making money at all. They’re losing money.

So don’t for a moment believe that just because you got a huge amount of traffic it automatically makes all your money problems go away. You have to make sure that you can convert a healthy fraction of that massive volume of traffic into cold, hard cash otherwise you are setting yourself up to lose.

If I were to summarize making money online I would summarize this into this one sentence: it’s all about your ability to turn traffic into cash. That’s it. That’s all there is to it. There’s no need to overthink. There’s no need to overcomplicate things. It’s all about conversion. The sooner you get this central fact, the sooner you will make money.

Most marketers use an ad hoc conversion optimization system

Now that I’ve gotten you to think about the importance of conversion the next step is, of course, to think about how to optimize your conversion rates. Sadly, most marketers who do understand the importance of conversions make a half-assed attempt at optimizing their conversion rates. They do it in an ad-hoc fashion. In other words, they do it by accident. It’s all about trial and error. They make some changes here and there and then hope for the best. I’m telling you right now, just as the whole “publish and prey” system doesn’t work as far as content generation is concerned, the whole “tweak and hope for the best” approach doesn’t work either when it comes to conversion.

You have to have a system. You have to be systematic and methodical; otherwise you are running the very real chance that your conversion will miss the mark. At best you’re settling for cents on the dollar as far as the amount of money you could be making. At worst, you are losing money.

Ad hoc systems waste time, effort and money

If it isn’t already abundantly clear, let me spell it out: ad hoc systems waste your time, effort and money. You really have no business using a trial and error system. This is no system at all. You can’t just look at problems as they appear. You can’t just aim to resolve issues as they show up. You have to anticipate them. You have to plan ahead. You have to have an advanced framework so you would be able to convert your traffic on a predictable level.

The name of the game really is predictability because the more predictable your conversion rate is, the more efficient your allocation of system resources would be. Maybe you would be able to spend more money on traffic that converts. Maybe you would be able to spend more money on adding more content to your website. It’s all about efficiency.

Unfortunately, if there is no element of predictability there, you are stuck with the situation most online marketers are stuck with. Most of them have to deal with a feast or famine system. This is no way to run a business. You can’t run a business where you’re making thousands of dollars in one month and losing thousands of dollars the second month. Your business will quickly run into the ground if you do things that way. Thankfully, there is a better way. There is a way to play the conversion rate optimization game in a systematic and methodical basis.

Break up your landing pages into elements

When you look at the typical landing page you would see that there’s actually many different elements there. There’s the header, there’s the obvious text inside the page, there are also pictures. Also there’s the call to action where you call the viewer to do something. These are different elements. You need to look at your landing pages from an elemental perspective. It’s really important to do this because when you break things down into elements you can then experiment with each item in the elemental blocks. The more experiments you run, the higher the likelihood you will achieve success.

Fine tune, tweak and experiment with elements

What is the best way to experiment with elements? The best way is to simply zero in on one particular element and make different variations. Next, you run your traffic through that landing page and pay attention to your statistics. Do you see a significant improvement? Which variation produced the most improvement? You then take that variation and make several variations based on that change. Again, focus only on one element.

Run your traffic again and take a look at your statistics. Did you see an upward improvement? If you’re able to see an improvement you then repeat the process. You keep repeating the process until your conversion reaches a maximum limit with that particular element. The next step is to move on to the next element. You go through the same process of making variations, tweaking elements and seeing if there’s an improvement.

System and order instead of chaos and guessing

As you can probably tell from the very simple, elemental-based conversion rate optimization approach I outlined above you get a lot of predictability. At the very least you won’t feel that you’re just taking random shots in the dark and crossing your fingers hoping to get lucky. Instead you have a clear idea as to what you’re changing and the results that you’re looking for. This brings a lot of predictability and peace of mind to the conversion rate process.

By simply following this elemental approach you increase the likelihood that you will make a lot more money than you’re making now.

Pinterest is one of the biggest social media platforms out there. It is a picture-driven social media platform and when people share pictures they can actually drive quite a bit of traffic to the websites these pictures linked to.

Pictures here are called pins and when people create especially-themed collections of pins these can be powerful traffic drivers. If you’re looking for a specific type of traffic, Pinterest can deliver quite a bit of traffic. Best of all it has a fast-growing demographic. It leans mostly towards women.

What’s interesting is this particular social medial platform has a tremendous number of people who are ready, willing and able to buy catalogue-friendly products. By catalogue-friendly products I mean products that you would often see in a catalogue represented by pictures. Those glossy pictures that you see in a typical mail-order catalogue or online site make for perfect Pinterest pins.

This is why a lot of marketers have been making solid money through Pinterest. They only focus on key verticals that have a proven demand on this social media platform for them to earn a reliable income.

While it’s easy to conclude that Pinterest is only a marketing platform for marketers looking to reach women, this is a short-sighted view. You shouldn’t dismiss Pinterest primarily as a female-centered marketing platform. If anything, any kind of product or service that lends itself well to being promoted through pictures can be marketed on Pinterest. Viewed from this perspective, it’s easy to see how Pinterest can put a lot of money on your personal table.

Why?

There are tons of products and services out there that are graphics-oriented. These products and services tend to sell well if you promote them with a chart, an infographic, diagram or a set of pictures. There’s a tremendous amount of marketing potential on Pinterest. The best part is that it’s easy to segregate potential Pinterest buyers. Pinterest has features that allow you to easily do this.

What Pinterest marketers normally do

If you’re interested in making money off Pinterest traffic, you only need to pay attention to what existing Pinterest marketers do. First, they look for pin boards that are directly targeted to the niche of whatever product or services they are promoting. For example, if you are going to be promoting dog-training services you only need to go to Pinterest and do searches for pin boards that involve this particular niche. Keep in mind that there are many niches that are so esoteric or so specific that there is no specific Pinterest pin board targeting that niche. Don’t be disappointed if this is the case.

The good news is that, for the most part, all niches have related sub-niches that can be found on Pinterest. If you run a search on Pinterest for your specific sub-niche and can’t find it, you might want to go up the next level of categorization for your sub-niche and see if that is listed on Pinterest. Chances are very high that it is. Once you found pin boards that cater to your direct sub-niche or to a related niche, it’s easy to find people interested in whatever you’re pushing. Why? You only need to look at the followers of these pin boards and follow them.

Pinterest can kind of works the same way as Twitter. When you follow accounts a certain percentage of them will follow you back. This is where things get a little tricky. You don’t want random followers; you don’t want people who just follow you out of obligation. You want people who are actually interested in whatever it is that you are promoting.

The best way to filter people who follow you is to simply put together the proper Pinterest profile. What I mean by this is that your profile cover, your pictures as well as the pins that you collect all have to directly be related to the niche of the products and services that you are promoting. I hope you’re still following me. I hope you are getting the importance of niche-specificity.

Everything that you do on Pinterest communicates your brand. If your brand is confusing or if it’s very hard to figure out the specific niche you’re marketing to, chances are the people who end up following you on Pinterest will be completely clueless. Chances are these people won’t be interested in your pins. It’s really important to make sure that you communicate very clearly to people who maybe thinking of following you what it is that they should expect from you. In other words, they should be clued in as to the kind of content you would be dishing out. This way they can readily assume that if they follow you they would get pins that are very specific regarding a particular niche.

It’s your picture quality, stupid

It’s really important to understand that Pinterest is built around pins. Pins as I’ve mentioned earlier are pictures that are linked to website content. It’s really important to wrap your mind around this because this should clue you in to the importance of picture quality.

If you’re going to be making pins or pictures that are very fuzzy or are very confusing it’s very easy to turn off your followers. Eventually they’ll ask themselves, “Why am I following this person? I’m obviously not getting the kind of value I’m looking for” So it’s really important to pay special attention to the quality of your pins.

I know you’re maybe thinking that pin quality is all about clarity. Well, that’s just one part. Picture quality and technical qualities are important, but picture selection is equally if not more important. In other words, if somebody is following you for dog training you better make sure that all the pins that you produce are all about dog training.

We’re talking about direct correlation. We’re talking about direct relevance. The more specific your pins are, the higher the probability that people will click through your shares and do what you want them to do. It’s all about relevance.

Remember the KLT process

You have to remember that for people to buy from you they must first trust you. However, for them to trust they must first feel that they like whatever it is that you’re doing. For them to get to that point, in turn, they must first feel that you know enough about what you’re talking about.

This seems like a complicated process, but you can work with your Pinterest pins in such a way that you walk people through the KLT process. You get them to click on a pin and you then use the blog post or website to pull them in to other areas of the KLT process. This way you develop a relationship with them.

At the very least, try to get them to sign up for your mailing list so your updates can walk them through the KLT process. Don’t expect that your visitors will convert the first time they visit your website. It rarely happens that way.

Let’s face it, one of your Holy Grails as an online marketer and online entrepreneur is to figure out how to rank on page one of Google. I wish I could tell you that you only need to read a book or download and install a piece of software for this to happen. Unfortunately, figuring out how to rank on page one of Google is a work of a lifetime. It really is.

The reason this is the case is because Google is evolving faster than a virus. It used to be the case that Google would only update its algorithm after every few years. You can safely bet that your online marketing empire would remain intact for five or four years at a time. This is no longer the case. In fact, Google is constantly rolling out update after update of its algorithms. Also, its algorithms tend to be more and more aggressive.

Put all these factors together and you can see why a lot of dotcom millionaires that used to make a tremendous amount of money by simply targeting the right lucrative keywords are no longer as lucky. In fact a lot of people have lost a lot of money trying to game Google. If you’re really serious about figuring out how to rank on page one of Google, follow the steps below.

Start with a clear plan based on niche-specific useful and valuable content

The rules of the game as far as Google ranking is concerned is to focus on valuable content. This makes a lot of sense because Google is all about adding value to the lives of people that use that search engine. If you’re able to do that then you increase the likelihood that Google would rank your material highly. That’s the bottom line. It’s all about producing content that adds value to people’s lives. This content must be specific to certain niches. This content must speak to people’s specific needs. That’s the first step.

Address your niche’s audience needs in a helpful way

There are many different ways to address people’s needs. For example, if you know that people are looking to learn more about plastic surgery you can publish a glossary of plastic surgery terms. You can also publish plastic surgery images and pictures. You can do all sorts of things to address that niche audience’s needs. The problem with this approach is that not all of them are going to be helpful. Some approaches would be more helpful than others.

This is why I highly suggest that you research questions people ask regarding your target niche. This is a slam dunk approach. Why? Most people process information based on questions. Most people integrate new information based on how well they answer questions. Most people don’t look at images. Most people don’t look at diagrams. A lot of people couldn’t care less about that stuff. As powerful as video may be, not everybody can engage with video because, let’s face it, you often need to have some sort of background information in your head before you can maximize the value you get from a particular video. Do you see where I’m headed with this?

To make things as simple as possible for yourself, focus on a question and answer format. The more you focus on questions, the higher the likelihood that you can appeal to your niche audience’s needs.

Write long content

Another valuable piece of advice I can give you as far as ranking on Google is concerned is to write long content. According to scientific studies that are done by marketing companies, the closer your content gets to 1,500 words, the higher the likelihood you would get traffic from Google. I don’t know why this is the case. My guess is the more words you have in a particular piece of content, the more hooks you have with Google. In other words, there are many different words Google can attach to to rank your particular piece of content.

Format your long content into subheadings

The problem with writing very long content is the very real danger that you would lose your reader. You have to remember that people don’t have the luxury of time. Most people are very busy. In fact, thanks to the huge amount of content being published in the Internet every single day, people have developed attention deficit disorder. You have this working against you. So to maximize readability you need to break down those 1,500 words into easy-to-read, bite-sized pieces. The best way to do this is to use subheadings with emotional triggers.

When somebody looks at a large block of text it’s very easy for them to get intimidated. However, if they look at the same text broken down into smaller pieces like, maybe, twenty different pieces and they are well-spaced apart using easier to read fonts, it’s easier to consume that content. I hope you can see the value in formatting your long content the right way.

Context is crucial

When publishing your content make sure that you use many different keywords. You’re not doing this to stuff your content with keywords. Make no mistake about it, keyword stuffing no longer works. The reason why you’re doing this is to create context. When different but related keywords are found in the same page, Google is able to make different thematic connections and this increases the likelihood that your content will rank higher for keywords related to that specific context.

Use relevant images

As part of your efforts at making your content as readable as possible, try to put relevant images with your content. Don’t just use random images to break boredom. That’s not going to work. Use relevant images that really help explain and add value to your content. One of the best ways to do this is to create derivative content. What I mean by this is you create content quotes, header quotes with text on it or infographics. You might even create a mini book that you have compiled based on the blog post. Whatever you do always remember that this derivative content will not only make your content more exciting and easier to read, but it will also give you more hooks as far as SEO is concerned.

Share your derivative content and tag away

As I mentioned earlier you can use derivative content to get more SEO hooks. One of the best ways to do this is to share your derivative content with social media platforms that specialize in that type of content. For example, if you make derivative images from your blog post share those images on Pinterest or Tumblr. If you made PDFs or books from your blog post share that content on the hundreds of free document upload websites. I hope you see where I’m going with this.

There are tons of social media platforms out there and they tend to specialize in certain social media types. Create derivative content from one blog post so you can maximize the promotional mileage you get with one piece of content. The name of the game is to work once and benefit many times all over.

Create a presence on all major social media platforms

I know I told you in the previous section above that you need to create derivative content and distribute them across a wide range of social media platforms. To maximize the benefits that you get from this step, you need to create professional social media presences. What I mean by this is you need to go on Fiverr, get a special cover made for Twitter which is different from your presence on Facebook which is very different from your presence on Pinterest.

You then unite all your different social media presences based on brand logo uniformity. You then cross-promote. What I mean by this is when you post specialized content on Pinterest, you tell people in Pinterest about it so they can then go on Facebook, and once you’re there on Facebook you can then tell them about your specialized content you have on Twitter.

If you do this right you are basically sucking up traffic from all these different social media platforms and then driving them to your website which acts as your filter. This is how you maximize the SEO benefits of social media signals. As Google keeps insisting social media signals in of themselves don’t rank you. However the more pervasive your content is on all social media platforms, the higher the likelihood that you will get tangible SEO benefits from this type of promotion.

Reach to relevant websites and contribute content

Once you’ve become a credible brand on social media websites and you have published high-quality content, the next step is to reach out. You have to remember that regardless of how esoteric your niche is there will always be other websites who are very interested in what you have to say. You just need to figure out who these websites are and reach out to them by using your website as your calling card. You tell them that, “I’ve created a website that is stocked with highly influential and highly useful information”. If you did your homework right, these websites would not hesitate to publish contributed content. This content of course links back to your website.

Get interview

If you were able to reach out to so many different websites and they publish your contributed content regularly, this increases the likelihood that they would want to interview you. Why? If you keep getting published this means that whatever you’re saying is valuable. This means that you’re an authority. This means that if they publish whatever it is you have to say, you add value to their sites. You then become a person who is worth interviewing. Make no mistake about it, the more you get interviewed in your niche, the higher Google will rank you. It may not happen overnight but if you keep this up, it can definitely happen in the future.

The bottom line: Become an authority!

The bottom line is to become an authority. The more you produce high-quality content, the more you share them in social media, the more other brands will pay attention to you. When other brands pay attention to you there is a high likelihood that they would want to interview you.

The more you get interviewed, the more you become a solid brand. Once you become a solid brand in your niche you become an authority. The moment you reach authority status, Google is looking at your brand as an asset. Why? Google knows that your content can be trusted.

Google knows that you’re not going to screw around so as to destroy the value of your brand. This increases the likelihood that you will rank number one on Google for certain keywords regularly instead of by accident.

Let me get one thing straight here, forget everything you’ve heard about SEO. Just forget about it. If you really want to understand the secret to truly effective SEO and even Facebook marketing, it’s all about keyword research. That’s right, I said it, keyword research. The secret is out of the bag. The truth is you can build the best backlinks, you can produce the best content, you can target the best platforms, but all of that would amount to flushing hard-earned money down the toilet if you get the keyword research portion of SEO and search engine marketing all wrong. They all turn on keyword research.

The problem with keyword research is that most online entrepreneurs screw this up. They really do. They fall for all sorts of comforting myths. They subscribe to all sorts of mistaken ideas regarding keyword research. It’s no surprise then that they stumble over and over again. They come up with otherwise high-quality websites that end up falling flat because these sites are based on faulty keyword research.

I don’t mean to scare you and I definitely don’t mean to discourage you. However, I need to spell all this out because I need to drive home the message that the stakes are very high. You cannot screw around with keyword research it’s like building a website, and by extension, your online business on faulty keyword research. It’s like building your home on quicksand. I hope you can see why that is a stupid idea.

The myth of high-volume keywords

As I mentioned earlier there are a lot of misconceptions regarding keyword research and this tends to poison most online entrepreneurs’ web marketing strategies. One of the most pervasive myths out there is that you need to focus on high-volume keywords if you want to have a chance at making money online. I’m telling you right now, if you build your website strictly on high-volume keywords, you’re going to end up wasting a lot of money, spending a lot of time and eventually losing money.

The vast majority of people that search the Internet using high-volume keywords are not in your target audience. Let me repeat that again: the vast majority of people that use high-volume keywords that may seem related to your niche are not in your target audience. These keywords are so open-ended that it’s anybody’s guess what they really are looking for. The last thing you want is to target those high-volume keywords and get a ton of traffic and end up spending a huge amount of money for little to no results.

The reality: less is more

The secret to effective keyword research is to wrap your mind around the fundamental fact that when it comes to SEO and targeted search marketing, less is more. I don’t mean to sound all Zen Buddhist on you, but this is the reality. The less traffic you get to a keyword, the higher the likelihood that that keyword is very, very targeted. The more targeted the keyword, the more obvious the intent of the people using that keyword will be. This leads to you making more money. Why? This is higher-quality traffic.

If somebody’s typing in a long-tail keyword, chances are their intent is clear. You can easily tell whether somebody is just looking for general information or if somebody is looking for a specific way to do something. Now once you’ve targeted people looking to do something you can then fine tune your keyword research to zero in on people who are looking to buy something. Do you see how this all fit into each other?

The last thing you want is to target ambiguous keywords that don’t reveal intent. You might end up barking up the wrong tree. You might end up showing the wrong ads to the wrong people. They couldn’t care less about your ads. They couldn’t care less about your solution. It’s really important to zero in on content. This is why keywords with lower volume tend to be higher in quality because their intent profile is more apparent.

Intent and interest pairing is crucial

Just because somebody is intent in looking for certain types of information it doesn’t automatically follow that you should target that keyword. You also have to focus on interest. What is this person interested in? What is this person’s purpose? Two people might be looking for lawyers that specialize in slip and fall injuries.

However one person is actually looking to sue a lawyer while the other person is looking to retain the services of a slip and fall injury lawyer. Now if you’re trying to promote a slip and fall injury lawyer you obviously going to target the second person. You’re not going to target the first person. This scenario highlights the importance of interest. You need to do your keyword research in such a way that you can get into the motivations of the person using that keyword.

Intent and trust

I’m sorry to break this to you, but there’s actually many different hoops that you have to jump through in selecting your keywords. Keyword research is not a “one and done” process. You have to go through several steps. Not only you have to look for people who are truly interested in whatever you’re offering, the next step is to pay attention to trust. Are these people looking to trust a solution?

This can get quite tricky because in many cases you have to show different set of ads for people who are interested in your solution but they might need further convincing. In this situation, the strategy is to get them to a certain page and then call them to action for pages where they can then trust your solution. Another alternative (ad retargeting or ‘remarketing’) would be to get them to load a pixel so you can then push them to a trust page. In fact, I highly suggest this latter strategy because it’s very important considering how pervasive ad retargeting is now.

Intent and conversion

The bottom line is to zero in on intent and convert that person. If you don’t pick the right people with the right intent, you’re never going to convert them. That’s the bottom line. The good news is you can profit more with less traffic; you just need to zero in on the right intent. There are two ways to do this.

First, you can get direct sales. What I mean by this is by getting the right ads in front of the right people because you targeted the right intent, these people jump directly to your sales page and you make a conversion. Congratulations, you have done something that happens only two percent of the time.

In the vast majority of situation people would see your conversion page, but they’re not ready. In this situation it’s much better to get them to your squeeze page. In other words, get them to sign up to your list. This way you get many bites at the apple and eventually when they’re ready to buy they can then click on your email and convert. That’s how it works.

You have to have a long-term strategy with keyword research. You can’t just look at keyword research as just something that just happens overnight. You can’t conduct your keyword research in such a way that you assume that as long as you get the right keywords these people would automatically convert. I wish that was the case.

You don’t want to find out the hard way.

Follow the tips above so you can come up with a keyword strategy and process that would yield the kind of results that you are looking for.