Ad Text Creation For Google Display Ads

Description

Responsive display ads are those which automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website. A native paid search specialist will create relevant, compelling ad texts for responsive display ads in your target language. You will receive a set of ads ready to be uploaded to your campaign. A back translation in English is optional.

Here’s when ad text creation for google display ads can help!

When you want your Google Display ads to display responsively.

When you want to sell your products/services in a new market.

When you want to run a Google Display campaign but do not have the time, resources or expertise to do so.

When you want to run a Google Display campaign in different languages and do not have the in-house resources.

How to write ads for international markets

What our clients say

Flexible and innovative approaches to meet demanding goals

Webcertain has been a valued partner of Portakabin for over 20 years, providing the expertise required to help us grow our business in multiple European markets. With a wide-portfolio of websites and products, as well numerous internal stakeholders, we require flexible and innovative approaches to enable us to meet the demanding goals of each business unit. Webcertain understands our needs and our brand, and this enables the team to deliver cost-effective, adaptable solutions across SEO, PPC and website development which have played a vital role in our international growth and success.

Evelyn Hodgson

Head of Brand - Portakabin

Adapted for each market for maximum impact

We work with Webcertain to increase our brand awareness across key European markets and help us drive brand growth. Together, we have created campaigns utilising multiple channels and adapted for each target market to ensure maximum impact and relevancy to our audience. Webcertain has a great support team, who are easy to reach and very helpful in providing information. They understand our needs and provide a flexible approach that enables us to meet our goals

Hazel Goesaert

European Associate Marketing Manager - Business Machines - Fellowes

Technical and strategic expertise

Webcertain's understanding of language nuance and local culture ensures our messaging is relevant and compelling in each market we target, while staying true to our brand and highlighting our USPs. We rely on their technical and strategic expertise to develop both organic and paid search campaigns which will resonate with our audience and drive results across Europe. The team understands our goals and is proactive in making recommendations for improvements and suggesting opportunities. We are very happy with the results and would recommend Webcertain as an ideal partner for any brand with a global reach.

Surpreet Bahl

Digital Marketing Manager - Esko

For international support, look no further than Webcertain

There are many challenges when running international campaigns and Webcertain has provided invaluable support to us when targeting countries as diverse as China, Japan and Russia, where both cultural and linguistic knowledge are paramount for success. This knowledge, combined with skills and expertise across all digital channels, enabled us to build tailored and targeted campaigns to inform and attract students from around the globe. If you're looking for SEO, SEM or translation support in multiple languages and countries, look no further than Webcertain.

Tim Jordan

VP Marketing Berlitz and ELS

Overview

Display adverts, also known as banners, are ads that appear next to web content. They can include text and images and, when clicked on, direct the user to a landing page.

Running display advertising campaigns should be an integral part of your international online marketing strategy as they enable you to reach a wider audience and consolidate your presence online.

Responsive display ads are those which automatically change size, format and appearance in order to fit the screen of the user's device and the ad space available on a website. This means that your ad will be always displayed in the best format, regardless of where the ad is appearing or what device the user is browsing on, thereby hopefully boosting your click-through rates.

We will create relevant, compelling ad texts for responsive display ads in your target language. The ads will clearly communicate your message, display clear calls-to-action and reflect the language and culture of the target market. The ads will be delivered to you in an Excel or PDF format and will include back translations in English if required.

Quality process

The process begins by completing a briefing questionnaire with your project manager to clarify your objectives for the Google Display ads. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need to know the URLs of the landing pages to be used in the campaign.

A native speaker of your target language, under the supervision of your project manager, will create ad texts for your Google Display campaign.

We will send you the ads with an optional back translation in English in an Excel or PDF format.

Webcertain Group is passionate about generating business growth for its clients in any part of the world.

A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.