The latest from London-based White Lodge is a collaboration with Louis Vuitton to mark the launch of the Yayoi Kusama collection at Selfridges London.

Directed by Ehsan Bhatti, the two playful short films are a modern re-imagining of the classic game of “Spot The Difference” and star fashion blogger and style icon Bip Ling performing to a poem written by Kusama. Viewers are invited to compare the two single-take setups to spot the five differences for a chance to win a special edition of Lewis Carroll’s Alice’s Adventures in Wonderland, illustrated by Kusama. More info here.

Created by Lowe Roche, the Pfaff Tweet Race is the first contest of its kind for Twitter users. The idea is simple: it’s a virtual race for a real car.

The race began this morning at 8:00 A.M. EST, and users can join the race by signing in with their Twitter account at PfaffTweetRace.com. The first ten contestants to gain 2,500 new Twitter followers will each win a key. One of those keys unlocks the door to a 2013 Audi A4 with a one-year lease and a tuning package worth $5000, courtesy of Pfaff.

I think people only invite me to parties because I’ll post their cool promotional vids on my site. I’m okay with that.

But I have to say I do LOVE the videos that Alter Ego made to promote their 5th Anniversary. Being their 5th BD, they went with a five theme, celebrating different variations of the classic “high five”.

My favourite vid is “The High Five”, as it shares some super useful knowledge – the fact that if you stare at your opponent’s elbow, you can ensure that you are able to execute the perfect high five every time. No joke. It works. I have known of this technique for sometime (was it in a TV show or a movie?), and I often pass this skill on to others, whether they want to know it or not. So thank you Alter Ego for the brilliant vid explaining it, along with the history of this often annoying gesture.

A big high five goes out to Greg Edgar for sending the films, and the invite, my way.

Here’s Psyop’s latest out of Australia (they are now repped by Revolver down under).

This spot for Bundaberg Red, via Leo Burnett Sydney, shows how cruel the world can be – with a catfish having 18 times more taste buds than a human. Poor Catfish. At least the Catfish gets beautifully animated, and transformed into a creepy swimming tongue, by Psyop’s Todd Mueller and Kylie Matulick, who are the Psyop Creative Directors on this job.

I am glossy

Founded by Shannon Stephaniuk in 2006, glossy is publicity and marketing specializing in advertising and creativity. On behalf of their international roster of clients, glossy has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, Diesel, Evian, MINI, Sapporo, Stella Artois and Vespa as well as influential pop-culture icons Radiohead, R.E.M., OK-Go and Douglas Coupland.