As a client, you’re paying your agency to push to keep your brand relevant in a shifting competitive landscape, and not to simply take orders. This panel will discuss the role of the ad agency in today’s modern organization.

Mobile technology means that consumers now interact with a brand through multiple screens and in multiple circumstances. Even the same customer can behave differently at different time. In this ever-changing environment, the messaging component of marketing becomes even more important.

Building brand advocates has become more important than ever for leaders in sales, customer service and marketing roles. Join us for this panel discussion to find out what role Social Media plays in this, and how Social Media can be leveraged to engage your customers like never before.

How can you transform your business into a social business and advance your career at the same time?

Join this fireside shat, to hear Silicon Valley marketing leaders from Adobe, Cisco and MarketingXLerator discuss how they have created their own support network that helps them instigate change on a professional and personal level. Learn how you can leverage your network to help drive a social business agenda inside your company, expand your influence across departments, get executive buy-in and secure funding.

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I hope to see you at the event. If you make it to one of my sessions, please stop by to say hello and follow me on Twitter at @NaThomson.