Jake Kassan & Kramer LaPlante were college roommates who both had an intense passion for entrepreneurship; Kramer loved the challenges and rewards that came with starting and owning his own business while Jake was inspired by his father and other entrepreneurs like himself. After realizing that a college education was not for them, they both dropped out and started their journey into entrepreneurship together. Kramer had experience with crowdfunding as he had a previous business selling wallets, and Jake was experienced in the marketing aspect of business. They decided to combine their experiences and start a business selling high quality, yet affordable watches called MVMT Watches for young people. Utilizing Indiegogo as a crowdfunding platform, they were able to raise $300,000 in just 50 days. Within their first year, they were a million dollar business, and today they are selling watches all over the world.

Lesson's in Today's Interview:

The main differences between the two most popular crowdfunding platforms: Kickstarter and Indiegogo

How they were able to raise over $200,000 using Indiegogo rather than Kickstarter which was a much larger platform at the time

Tips for raising the most money possible through Indiegogo

Why consumers like kickstarter companies

Using their Indiegogo stats as free marketing

Steps to take to minimize the consumer wait time for a product in the beginning of the business

Marketing agencies vs social media marketing

Using social media giveaways to boost sales

The key factor to finding a good manufacturer

How to make a partnership work between two young entrepreneurs

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