Hot pink helium balloons spelt out S-M-I-L-E and smilelab products along with lip shaped branded biscuits and selfie stick props were displayed across the table. Food was served amongst hot pink and white bouquets scented with mint leaves inspired by minty fresh breath. Guests were encouraged to use smilelab’s custom made snapchat filter to share the launch.

smilelab are launching exclusively in Boots from 15th July, with prices ranging from £12 - £38.