HUAWEI, the leading information and communications Technology Company, today unveils the stylish yet affordable HUAWEI Ascend Y550, the latest edition to its popular range of smartphones. It comes with a powerful 1,2 GHz quad core processor, 4G connectivity, a huge and long lasting 2 000 mAh battery combined with a large 4,5" LCD screen as well as HUAWEI’s unique Standard and Simple Android Interface options as standard.

The Ascend Y550 comes equipped with two great cameras, starting with a 5 MP main camera – great for capturing snapshots and video for sharing through the power of social media. It comes packed with a flash and an Auto Focus feature helping you to take the perfect image. Additionally, it has a 2 MP front facing camera – great if you love to take a selfie or chat to your friends and family through video calling.

Supporting Android KitKat® 4.4 OS and housing a 1,2 GHz Quad core 64 Bit Processor from Qualcomm, means you can access Google Services and download your rich entertainment content from Google Play Store, including the latest apps, music, books and movies with ease. It’s also perfect for catch up TV services, such as BBC iPlayer and video on demand services such as YouTube.

The exceptional feature about this device is not only all of the features and technology packed within it, it’s also 4G connected meaning that there is the possibility to download up to 150 Mbps (network dependent) but it will also connect to any 2G and 3G network where available.

The Ascend Y550 combines the style of a premium smartphone with the ease of a more simplistic handset. Designed with less confident smartphone users in mind, HUAWEI’s Simple Android Interface*, which can be used instead of its Standard Android Interface*, makes it even easier to interact with, delivering a stress-free smartphone experience which is perfect for the first or second time smartphone user. Switched on in three quick steps, the Simple Android Interface allows users to position their most important applications and content in one place while the enlarged icons make navigating the Y530 quick and straightforward.

Rhys Saunders, Sales Director of HUAWEI UK said: “We are proud to launch the latest in our Y Series range, the Ascend Y550, bringing 4G connectivity to the wider market with a device that is packed full of premium features at an affordable price. The Ascend Y550 is the perfect entry level device for any age range thanks to our Emotion UI allowing you to customise the interface whether you’re new to smartphones or are an experienced user.”

The Ascend Y550 will be available initially in black from O2 and Amazon from mid-October and from EE, Tesco Mobile, Carphone Warehouse and Argos from November. The device will be available on both PAYG and Pay Monthly dependent upon retailer**

London, 16 December 2014: HUAWEI, the leading information and communications Technology Company, celebrates the news that its latest budget smartphone, the HUAWEI Ascend Y550 has become the company’s best ranged device. The Ascend Y550 is currently ranged in many different retailers and networks including EE, O2, Carphone Warehouse and Tesco Mobile.