A.J. had the pleasure of interviewing Kathleen Ragan, fairytale anthologist and mastermind behind the books 'Fearless Girls, Wise Women and Beloved Sisters: Heroines in Folktales From Around the World' and 'Outfoxing Fear.' Here, Kathleen shares a beautiful tale that you won't find in the Crixeo article.

Having trouble defining your customer or creating an avatar out of thin air? Try looking to famous faces or characters to find inspiration. After all, human beings are complex creatures, and your ideal customers are no different. Combining multiple characters might just help you determine exactly what will inspire action.

You can build customer profiles and avatars all day long, but there's really only one way to know if what you're doing will resonate: you have to test. So whether you're selling a product face-to-face or starting a business blog, put a few pieces out there, measure the results, and make your adjustments. Here's how:

Great writing is great thinking. Still, we often think via stream of consciousness, so how do you avoid rambling? Hint: if you have a 1200 word limit, write 2,000. Then squeeze the most out of your argument to develop razor-sharp essays and articles. In fact, writing thick will save you time in the end. Here's how:

If you want to be an industry thought leader, you'll need a constant stream of blog post ideas for your content marketing efforts. But it can be difficult to consistently think outside the box, generate original topics, and keep your readers engaged, all while generating organic leads. Our brainstorm session might help.

Some say that handwriting isn't important in the digital age. But your handwriting can reveal things about you that tech never would. So on January 23rd, National Handwriting Day, we encourage you to write something - anything! You may be surprised at what you find. Here's a little something from A.J. to inspire you.