Cisco (US) and Fortinet (US) are the Top Player in the Proactive Services Market

Proactive services are adopted by companies across the globe, owing to the increasing focus on enhancing customer experience and high cost incurred by unplanned IT infrastructure outages. It includes services, such as system monitoring, analytics and reporting, and service management and governance to alert against bottlenecks, performance, and incidents before they occur, instead of waiting for the event to occur and then reacting. Proactive services are designed to help companies in improving the stability of their IT infrastructure to achieve better business outcomes. MarketsandMarkets expects the proactive services market to grow from USD 1.63 Billion in 2017 to USD 4.35 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 21.6% during the forecast period.

Cisco (US), with a significant presence in proactive services market, is aspiring to become the top player in the global proactive services market. In October 2017, Cisco launched a new solution which helps to predict IT infrastructure failures proactively to cater to the proactive services market. The company has devised its inorganic growth strategy to further increase its market penetration and reach. In March 2017, Cisco acquired AppDynamics, a provider of solution-to-monitor application performance and business matrices.

Fortinet (US) is another top player in the proactive services market. The company provides various products including Firewalls, Advanced Persistent Threat Detection, WLAN & Switching, Virtualized Security, Identify and Access Management, and Application Security. In January 2017, the company launched FortiOS 5.6 to empower its clients with intent-based network security through its latest security fabric technology. The company also deploys the inorganic growth strategy to expand its presence and customer base across the globe, which is evident from its acquisition of AccelOps and Meru Networks.