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Social Engagement

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Valerie Buckingham is Head of North America Marketing for Nokia. She has held various roles at the company since 2002 before taking over all North American marketing responsibilities in July 2011. If you want your brand's social media efforts to come...

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. Engagement. It's the buzzword du jour, p...

Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for t...

If there were one giant global sports tournament, to be decided by how many fans a team has on Facebook, Manchester United (9.9 million fans) would lose a close, tense final match to FC Barcelona (10.3 million fans). But what if you decided the winne...

Now more than ever, traditional media outlets are embracing social media as a way to generate story ledes, increase site traffic and create conversations with readers. Over the past decade, we've witnessed a growing shift in readership and advertisin...

In September, PostRank launched its Analytics service, which allows website owners to track data about how their visitors are interacting with their content, both on their site and across social media channels, and how that data correlates to the sit...

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is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable's record 42 million unique visitors worldwide and 21 million social media followers are one of the most influential and engaged online communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.