Arguments Based on Emotion: Pathos

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Transcript of Arguments Based on Emotion: Pathos

"Just Do It"Determination:Direct and simple; do not procrastinate.Inspirational Anything is possible, "Nothing in life that's worth anything is easy." (Cory Remsburg)"Reach out and Touch Someone"Re-ConnectThink of othersCaringCall loved onesConsideration"Because You're Worth It"PositiveRejuvenatingBoosts Self-esteemClaims ImportanceExcitingAlluring Sexy (Paris)ElegantArguments Based on Emotion: PathosRespond to page 40To what specific emotions do the following slogans, sales pitches, and maxims appeal?

Reminder: Pathos- emotional appeal"Think Different"A call to actionFighting against the streamBeing an individualsee beyond todaybuild a future for tomorrowa strategy in which a writer tries to generate specific emotions in an audience to dispose it to accept a claimVocabulary

slogan - a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.

sales pitches - an argument or other persuasion used in selling

maxim - a brief expression of a general truth, principle, or rule of conduct