Westmont College

FAITHFULLY LGBT

Faithfully LGBT is an organization dedicated to telling the stories of queer people of faith through photography and video.

Because of the relatively polarizing nature of the organization's work, the website imagery, language and design are edgy, modern, and confident. Web graphics provide uplifting encouragements to this community and announce upcoming photo shoots and online events. Regular social media posts keep the audience engaged with news related to the LGBT community and religion. An ads campaign raised funds to continue the work of the organization, with ads targeting Facebook users who liked the Page and their friends, and utilizing Facebook Pixel to re-target those who viewed the fundraising page to increase conversions.