About the Author

Javier Marcos

Dr Javier Marcos is the Director of Learning for Performance and a visiting fellow of Cranfield School of Management and the University of Cambridge IfM. He has over 20 years of experience working in academia, consulting and multinational corporations. He has designed and delivered programmes globally and is the co-author of From Selling to Co-creating and Sales Management - Strategy, Process and Practice and several thought leadership reports, and peer-reviewed articles. He is a regular speaker at conferences and industry events.