Virtual makeover for Spil Games

Spil Games, owner of more than a dozen international casual gaming portals, has today revealed a new brand identity.

The company, which has a growing user base of 130 million unique visitors, has completely redesigned their corporate website and logo as part of their 2011 plan.

The new website forms the crux of the new look, offering a comprehensive hub for Spil Games, including dedicated sections for its products, advertisers, developers and publishers, along with feeds for news, events and job openings.

“Our new corporate identity embodies our vision to become the world’s leading online playground by connecting players through their favourite gaming experience as well as our mission to unite the world in play,” said Gregory Kukolj, Spil Games’ director of corporate communications.

“It also supports our seven-point company manifesto and will be instrumental in building on our relationships with our network of innovative advertisers, developers and partners.”

This revamp comes after a period of extensive research and analysis to ensure the company’s brand messaging reflects its ethos and ambitions for 2011 and beyond.

“This is the first of a number of key announcements that will be coming from Spil Games in the months ahead,” added Kukolj.

“It is meant to be a strong and confident expression of our evolution to both our customers and competitors alike.”

This article originally appeared on Develop's sister publication CasualGaming.biz