Global Social Media Analytics Market

Market Overview:The Global Social Media Analytics Market was valued at USD 2.65 billion in 2016 and is projected to reach USD 25.76 billion by 2025, growing at a CAGR of 28.75% from 2017 to 2025.

Social media analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions. Social media analytics provide the client with several benefits that include competitive benchmarking, centralized analysis, influencer identification, reporting, enhance the products and services, better target marketing, and provide feedback analysis.

Market Dynamics:1. Market Drivers1.1 Increasing volume of data generation through social media1.2 Growing adoption of cloud-based solutions1.3 Rising adoption of social media analytics solutions1.4 Increasing usage of social media using smartphones2. Market Restraints2.1 Poor standards for social media analytics2.2 Need of a single system to manage the increasing unstructured data2.3 Increasing complexities with analytical workflow

6. By Vertical:6.1 Healthcare6.2 Government and Defense6.3 IT and Telecom6.4 Banking, Financial Services, and Insurance (BFSI)6.5 Transportations and Logistics6.6 Retail and e-commerce6.7 Media and Entertainment6.8 Others

These major players have adopted various organic as well as inorganic growth strategies such as mergers & acquisitions, new product launches, expansions, agreements, joint ventures, partnerships, and others to strengthen their position in this market.

RESEARCH METHODOLOGYResearch study on the Global Social Media Analytics Market was performed in five phases which include Secondary research, Primary research, subject matter expert advice, quality check and final review.The market data was analyzed and forecasted using market statistical and coherent models. Also market shares and key trends were taken into consideration while making the report. Apart from this, other data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Top to Bottom Analysis and Vendor Share Analysis.

10 GLOBAL SOCIAL MEDIA ANALYTICS MARKET BY VERTICAL10.1 Healthcare10.2 Government and Defense10.3 IT and Telecom10.4 Banking, Financial Services, and Insurance (BFSI)10.5 Transportations and Logistics10.6 Retail and e-commerce10.7 Media and Entertainment10.8 Others