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I know that we should add " At MBA program, subject. X can help me .." in Goal Essay, how about Failure Essay, Leadership Essay(Kellogg), Entreprenuership (Columbia)..ect?

GMATcram,

Yes, where appropriate, it's good to work in references to the school's resources here and there. Just don't overdo it. Referring to a school's resources in *all* of its essays, for example, would probably be overdoing it.