Spanish actress Penelope Cruz is the new face of Loewe. The Spanish brand Loewe represents the triumph of the Spanish raw material in the industry of fashion and cinema. The creative director Stuart Vevers could not agree more with the choice of Penelope who he says has a "powerful and sensual beauty" that "has been my inspiration and a constant reference of my ideal woman since I arrived in Spanish Loewe ".
Penelope will appear in the new campaign in the January 2013, and will be the face of Loewe brand in the next three years.