When you write your brief, it’s not enough to know your product and be able to identify and describe your audience. You want to dig until you get to the insight — sometimes obvious, sometimes not so much — that will help you connect and motivate.

Faris Yakob posted the question on his blog today. What should he talk about at next week’s Making Digital Work NYC workshop? Someone (that may have been me) labeled his presentation Strategy for the Post-Digital Age, which as Faris suggests is a bit of a presumptuous title. Yes, I followed some of Iain Tait’s presentation […]