Every kind of content publishing and management is demanding and delicate work. Creating and managing good content is not a fluke; it’s rather a result of good conception and planning, stringed production, successful distribution, and at the end, steady optimization and monitoring. Especially in social media management and publishing, the general need is to reach the largest possible target audience with your catchy and useful content in an elegant style. Of course, social media publishing should be multi-channel. Under the major topic of social media management tools, multi-channel publishing and scheduling several tools help to manage the content. Some ofContinue reading...

Social media is tough for business competition, and it’s getting tougher each year. Now the large companies don’t always have the upper hand in marketing and advertising with their budgets, extensive teams and prestigious agencies. A small company or a startup with a strong and catchy social media plan may take part at any competitive level. Of course this doesn’t happen with just inspiration. You should listen, monitor and analyze the competition and get intelligence about their social media activity. Social media monitoring is the heart of this intelligence gathering. It’s better to see the social media competitor analysis as a wayContinue reading...

The statesmen, government bodies, mainstream media, institutions and enterprises that evolved in every step of our lives are integrated with social media. Unless you actually live in a cave, you are not truly exempt from social media, but you might still get social media coverage as “that man living in the cave”. Of course then you would become a part of a social media topic or a subject in a social media conversation. Using the big data in social media requires some specific software. With the right tools and methods, everyone can monitor and analyze who and how many peopleContinue reading...

In 60’s and 70’s there was a breakout of celebrities like movie or music stars in automobile, fashion or quality drink marketing industries. On TV, radio, newspapers and magazines; celebrities depended on their own choices to become the face of a brand or product. People were trying to imitate celebrities by buying and using the same products associated with them. Today, in the showcase, this phenomenon still continues. But still authenticity is the missing ingredient. Today, the influencer concept is transformed by internet and social media to a highly complex and interactive form. Nowadays, everybody can be heard, influence others and becomeContinue reading...

Different social media monitoring tools do not give an equal importance or focus on the same features. In the past years, number of social media monitoring platforms increased rapidly. Now the boom is almost over, and the social media monitoring market is saturated. Not all social media monitoring tools are the same, and not all of them are helpful to you; so you must find the right one for your needs. This is a checklist for how a tool should be your perfect match in social media monitoring business. If you can be sure that the questions below are fulfilled by the monitoring tool you want, youContinue reading...

Have you ever wondered what people say about you?
When we started Tick Tock Boom 6 years ago, this was the main question. What people say about you, what people say when talking to their fans and followers, what newspapers write without your input, what bloggers think of you… Our adventure in social media monitoring begun with these question.Continue reading...