A Marketing Department of One w/ Gini Dietrich

We asked Gini Dietrich, CEO of Arment Dietrich and Author of Spin Sucks, her thoughts on the content marketing challenge of only having a department of one person. Here’s what she told us:

Transcript:

“So I hear you only have a marketing department of one. I have a solution. It will cost a little bit of money but I will bet that you will be able to get it through approvals. For only $300 a month, you can have a virtual assistant part time. For $600 a month, you can have a virtual assistant full time.

This is what I want you to do: Read ‘Virtual Freedom’ by Chris Ducker, do the homework he suggests and figure out where you can use the help. For $600 through Virtual Staff Finder, you can find someone in the Philippines who can do content marketing, SEO, pretty much anything. The only things you don’t really want them to do are the really strategic things. You can definitely have them things you do constantly, like social media updates, curating content, all that fun stuff. For $300 a month, you’ll have someone part-time! Do it, do it, do it! I guarantee you will love it.”