Bing Spotlight Will Offer An Improved News Experience

By Adnan Farooqui, on 08/28/2018 08:39 PDT

With rivals like Google and Apple improving the news experience on their services, Microsoft has decided to do something similar with Bing. It has announced the launch of a new and improved news experience as part of its search engine called Bing Spotlight. The idea is to enable users to an overview of the news in less time.

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Bing Spotlight will show users the latest headlines and a rundown of how the story has developed over time. Relevant social media posts from users around the web will be highlighted as well to present users with the complete picture.

This will enable users to access diverse perspectives on a given story so that they can get a well-rounded view on the topic before they decided if they want to go deeper into any of the articles.

All of this is made possible by Bing as it pulls in vast amounts of queries and news articles so that it can identify how stories are evolving over time. The various signals that are taken into account include queries and browser logs in addition to document signals from publishers.

Bing Spotlight is currently available only to users in the United States on desktop and mobile. Microsoft hasn’t said if this improved news experience will be rolled out elsewhere as well.