Report Description

Mercerized cotton fabric is commonly known as pearl cotton due to its physical appearance. Mercerized cotton is primarily processed cotton with improved physical properties such as luster, strength, and water retention properties. On account of the mercerization process, cotton fabric absorbs more water and dye. On the basis of processing technology, the mercerized cotton market is mainly classified into categories such as yarn mercerization, knit mercerization, and cloth mercerization.

The global demand for mercerized cotton is anticipated to increase significantly in the next few years due to rising demand from the textile industry. Mercerized cotton offers properties such as high tensile strength, gloss, advanced water absorbing properties, dimensional stability of cotton, and dyeability. Considering the superior properties of mercerized cotton in comparison with conventional cotton, the demand for mercerized cotton is expected to rise in the textile & apparels industry during the forecast period. The process involved in the manufacturing of mercerized cotton has led to huge demand generation for this product in the textile industry on account of its diverse range of applications such as household and garment fabrics. The rapid growth in the end-user industries is likely to boost the demand for mercerized cotton during the forecast period. The mercerization process basically enhances the gloss, feel, smoothness, stretching ability, and chemical reactivity of the fabric, thereby making it suitable for various applications in the clothing industry. Thus, expansion in the end-user industries is estimated to fuel the global mercerized cotton market during the forecast period. The properties of mercerized cotton such as improved tensile strength and shiny appearance are key to the increasing demand for mercerized cotton in the clothing sector. A majority of the huge apparel brand manufacturing companies have been engaged in employing mercerized cotton fabric in apparels due to its high luxury finish and gloss. High production cost id the only factor likely to restrain the growth of the mercerized cotton market during the forecast period.

In recent years, North America held the largest market for mercerized cotton due to the rising demand from end-user industries such as textiles and apparels application. Europe and Asia Pacific regions held the second largest market for mercerized cotton in the past few years. The recent developments taking place in developing economies including China, Japan, India, South Korea, and Taiwan are estimated to fuel demand for the product in the next few years, hence leading to further growth of the mercerized cotton market in the Asia Pacific region. This region is expected to dominate the mercerized cotton market in terms of demand and production due to factors such as rapidly growing population and the presence of a huge number of small scale & large scale textile industries. In terms of demand, China is slated to be the largest market for mercerized cotton during the forecast period. The factors such as rising population, changing lifestyle, and increasing disposable income are the main drivers for the growth of the mercerized cotton market in China. In countries such as India, Japan, and South Korea, the mercerized cotton market is expected to witness prominent growth during the forecast period due to the huge demand for it in the textile industry. The key players in developed economies such as North America and Europe are making huge investments in R&D activities in order to reduce manufacturing cost of the product and expand the application array of mercerized cotton, thereby generating opportunities for new entrants to penetrate the market. In regions such as Latin America, and Middle East & Africa, the mercerized cotton market is expected to witness stable growth during the forecast period.

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

A complete backdrop analysis, which includes an assessment of the parent market

Important changes in market dynamics

Market segmentation up to the second or third level

Historical, current, and projected size of the market from the standpoint of both value and volume

Reporting and evaluation of recent industry developments

Market shares and strategies of key players

Emerging niche segments and regional markets

An objective assessment of the trajectory of the market

Recommendations to companies for strengthening their foothold in the market