Add to this the image of a refreshed blond mother to two, happily at the diner table. Or the same blond efficiently at work, or again, biking along in the sunshine with her joyful children. She is looking at another mother, resigned and grey with her quarrelsome kids. The impression is given that you will be ready for whatever may come in the evening as well. A game of Ludo, perhaps? The message is loud and clear. Gerimax - with all its vitamins, minerals, antioxidants, ginseng -is a provider of surplus energy in a busy everyday life. The products of Gerimax were launched in Denmark in 1981, and are marketed today in more than 20 countries. With more than 30 years of experience in product development, consumer research and clinical studies, Gerimax is promoted has having an unique expertise within the energy segment. The production company Talking Nation with director Jørgen Lauritzen and producer Kaja Olsen is responsible for the commercial. Post produced by Ole-Arild Svendsen and Hocus Focus with the following team: Rolf Thomas Løvig (editing), Zoltan Farkas (colour grading and online) and Bengt Ove Sannes (online). Honour and glory to Preben Grieg-Halvorsen for composing the mindsetting music and for the sound design.