Customers will be divided into bands according to how long they’ve been with the organisation. Those who have been with Sky for up to three years will be given silver membership. They are then upgraded to gold after three years, platinum after eight years and anyone who have been with Sky for over fifteen years gets black membership.

According to Alphr, Sky VIP members can get their hands on the following:

• Access to prize draws for experiences including a trip to Iceland to see the filming locations for Game Of Thrones.
• Free tickets to sporting events including the Premier League and EFL, international and domestic cricket, Autumn Internationals, the NFL International Series and European Tour Golf, as well as exclusive Sky Sports events where customers will get VIP treatment and hospitality.
• Free tickets to exclusive cinema preview screenings across the country.
• Free tickets to other events across the UK, which include being in the audience for Thronecast, Soccer AM and A League of Their Own; tickets to National Theatre Live screenings and tickets to Goodwood.

Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive, has told the Sun: “The launch of Sky VIP is about putting our existing customers first and showing we value their loyalty.

“This isn’t about tactical deals or collecting points – it’s about offering genuine experiences and benefits we know our customers value and which only Sky can offer.

“That’s why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money-can’t-buy experiences.”