Jarrett Reynolds for Nike First Fitting

Photo Credit: Rachel Hanada

Nike challenged the students to design for a new evolution sweeping major cities around the world – Run Crews. A Run Crew is essentially a club of runners that get together weekly to run together, and Nike being the runners go-to brand began to organize meet ups at locations world wide. For the designs the students were told to imagine a season-less New York of the year 2020, focusing on light-weight, reflective, and convertible elements for the smart and experienced Nike runner.