Rapid Prototyping Serious Games Using the Business Model Canvas

Conference Archive

Learning Solutions Conference & Expo 2018 - March 28, 2018

Dennis Glenn

Professor DePaul University

When you begin creating
serious games, it’s not uncommon to wonder what you need to figure out first.
One of the best places to start is with the processes you’ll use. You might
think you’d have to learn all-new, game-development-specific methodologies in order
to plan, prototype, and build your game—but there are business approaches you
might already be familiar with that can work equally well for getting started in
game design.

The Business Model Canvas, a common
template process for strategic management, can provide you with a plan to
visualize new business ideas. This session will show how you can also use this
model to design a successful game. By using the Business Model Canvas, you’ll
create a starting point for all participants to visualize the project in its
initial development process and allow for rapid changes and pivots. In this
session, you’ll walk through the steps of using the Business Model Canvas to
complete a successful plan that addresses the concerns of your stakeholders and
final audience.

In this session, you will learn:

How to introduce the
Business Model Canvas to all project team members

How to define the
value proposition to each customer segment

How to identify
the elements of a minimum value product (MVP) to refine your ideas in the
Business Model Canvas

How to define the
customer relationship with your game, create the delivery channels, identify
key partners and suppliers, and establish the cost structures