Prior to 1985 Bill was a co-founder and director of marketing of Queue Systems, Inc. Before establishing Queue, Bill was director of marketing for Forma Scientific, Inc., Marietta, Ohio, (now Thermo Fisher) from 1976 to 1980 following several years as chief technical researcher and writer in the Forma R&D and engineering group. He is a Vietnam Veteran.

Bill specializes in technology marketing in industrial, life science, biotech and commercial markets, and focuses on strategic information mapping and architecture required to communicate complex products, processes and services. For a look at Bill's range of experience in technology marketing download his CV (pdf).