8 Mobile Marketing Award Winners from the Smarties

There were a number of mobile marketing award winners at the Global MMA 2016 Smarties event, and we are highlighting 8 of the standout mobile agencies from the event. In every category, there were impressive and sleek campaigns and designs — like the Miami HEAT mobile app in the United States, or Dunkin’ Donuts and DigitasLBi’s #WTFast ad launch in the United States, too.

Mobiento/Deloitte Digital took home the bronze in this category for a project out Sweeden. Mobiento/Deloitte Digital worked with AMF Fastigheter to complete their mission of completing largest urban development project in central Stockholm in over thirty years.

DigitasLBI and Dunkin’ Donuts took home the gold in this category for their mobile marketing campaign called “#WTFast”. DigitasLBI created a 30-second TV spot to showcase Dunkin’ Donuts new online ordering app.

Not only did this campaign land the brand and agency gold in this category, but this campaign was also awarded “Best in Show” for the evening.

Unilever/ Dove Hair and Mindshare took home the silver for the mobile app category. Building off their “Love Your Curls” campaign from earlier in 2015, Mindshare helped Dove Hair launch curly-haired emojis into users’ mobile keyboards.

Spotify and Razorfish not only took home the silver in the “Mobile Social” category, but they also took home another silver in the “Relationship Building” mobile marketing category. The “Spotify Singles” campaign drove a lot of PR and Social Media Engagement, so it comes as no surprise it took home multiple awards at the event.

Acura and Ignition took home the silver in the mobile innovation category. The campaign utilized the hashtag “#RaceYourHeartOut” to help Acura with their Winter Sales Event along with creating a 1 minute and thirty second TV-spot highlighting the campaign.

Find your next mobile agency partner on Agency Spotter

Even though there were a number of mobile agencies spotlighted at the Smarties 2016 event, there are hundreds more who don’t submit to awards. You can find those mobile agencies on Agency Spotter. The platform makes it easy for you to find the agency you’re looking for, add them to your watchlist, write a review, and maybe even let us know of an agency we’re missing.

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