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Since 1990, Prime Time Toys, Ltd. has been producing fun, innovative toys and games that can be enjoyed both in and out of the water. Starting with the world famous Splash Bombs&reg;, it has developed and expanded its line of water activities designed to give families hours of fun together. Just because Mom is sitting by the pool reading a book doesn’t mean she doesn’t deserve a good soaking! Every kid knows that! Prime Time Toys provides the tools to get the job done.

No water? No problem! Prime Time’s line of soft, safe and action toys ensure endless enjoyment, indoors and out. To serve the world’s fun needs, it has offices in Hong Kong and the US, and its products are sold by thousands of retailers across the globe. Prime Time Toys is proud to say it has made a big splash over the past 20 years, in every sense of the word.