Marketing Automation for Sales and Marketing

Did you think marketing automation was only for marketers? Think again marketing automation can be as much for sales as it is for marketing. Don’t let sales be a mere bystander to marketing automation.

While you might be familiar with how marketing automation can turn your website into a lead magnet and turbocharge your marketing campaigns, you might be less familiar with what marketing automation can do for sales reps. Here are just a few things that sales can do with marketing automation:

Get a unified view of each lead with complete lead intelligence including demographic and behavioral information.

Get real-time alerts when a hot lead visits your website.

Run hyper-targeted campaigns for specific accounts even from a mobile phone.

What’s more? Marketing automation can also help significantly bridge the gap between marketing and sales, a gap that is very common across organizations, and highly detrimental to the success of any organization.

New-age marketing automation solutions with its process integration, sales-oriented features, and tools ensure real-time communication between marketing and sales departments, making lead management a truly collaborative process. This way both teams gain from each other’s insights and experiences: sales’ feedback helps marketing optimize its marketing campaigns, which in turn results in more focused lead generation campaigns that yield higher quality leads that close faster, making it a virtuous cycle. In addition, the common lead view between marketing and sales helps them to take action on decisions immediately, eliminate lead-lag, and attain a higher conversion rate.

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Poornima has over a decade of experience between business journalism and marketing. In her current role as product marketing manager at CallidusCloud she is responsible for the messaging and positioning of several CallidusCloud products.