They launched the video via the HubSpot blog and it was posted to YouTube the same day. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. Here she shares a behind-the-scenes view of how three B2B companies succeeded with video. Do you want to successfully incorporate video into your B2B content marketing strategy? Build brand loyalty.

YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. That combined with our rankings on YouTube helps us get found in the search engines. How does Web 2.0 Prior to Web 2.0,

YouTube and other video syndication channels are great channels for that. We syndicate our videos on YouTube and Facebook, we tweet about them, and post links to them on our blog. We don't even host videos on our site -- we pull them in from YouTube. That combined with our rankings on YouTube helps us get found in the search engines. How does Web 2.0 Prior to Web 2.0,

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SAVVY B2B MARKETING

FEBRUARY 13, 2012

[Youtube] Three Tips to Get Manufacturers Started with Social Media

Start a YouTube Channel to Enrich Content. Manufacturers should create a YouTube channel to showcase product demonstrations, give a tour of the factory, or provide testimonials from satisfied customers. One of my favorite YouTube videos produced by a manufacturer is this Carr Machine and Tool video. Create a Blog to Tell Your Story. Use LinkedIn to Help Fill the Sales Funnel.

According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Read on for John's formula for success with social media. “So, how do we get started with social media?” Content should help, not sell.

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SAVVY B2B MARKETING

SEPTEMBER 16, 2010

[Youtube] Five Lessons for B2B Marketers from Old Spice

You probably even watched one or two of the videos on YouTube (yes, you did, we all did, just admit it already). Everything on the company’s social media channels was consistent, thematic, timely and immediately updated, including their Twitter , Facebook , and of course YouTube pages. We're pleased to present this guest post by Erika Kerekes of Business.com. My answer: YES.

[Youtube] How to Fascinate -- and Better Connect With -- Your Audience

First, the seven triggers and how you can tap into them (click on the links associated with each trigger for a mini overview on YouTube): Power : You can assume a position of power by defining a new set of rules on your terms; establishing a ranking system (with you at the front of the line); and seeking respect over affection. I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Please share your ideas and examples!
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technologies and social-media platforms, including YouTube, live chat, forums, and Twitter. headquarters is responsible for nurturing the program, delivering additional resources, and finding more interactive ways to engage with advocates, such as via live chat, Twitter, and YouTube. In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What was the catalyst for the campaign? The purpose of this campaign was to boost the number of Junos advocates within our target market.
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How PowerPoint + YouTube = Great Content Marketing by @brencournoyer. Excellent idea on how to turn all those PowerPoints you have lying around into YouTube gold. Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis. Eye-opening overview of statistics on the next generation of consumers. This will undoubtedly have repercussions in all areas of business and marketing.
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How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ? Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers. Why to Use Online Video for B2B Marketing.
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At a recent industry event I had a chance to see a showcase of ways B2B companies are using YouTube and viral campaigns to produce relatively low cost but highly effective campaigns. If you’re not an engineer, then none of this will make any sense, so go back to YouTube and look up “funny animals or something. With Todd’s webisode An Engineers Guide to Dating getting over 20,000 YouTube views there is no doubt that National Instruments is increasing their name awareness and likely getting a substantial ROI. I love Mad Men. What is not to love!
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