Results tagged “lessthanavideo”

By Michael Mulvey on April 26, 2011 10:35 AM

If you're an image junkie like me, this means you've known about FFFFOUND! for a while and you regularly follow Tumblr and Posterous blogs, or you have one of your own.

This also means you know the animated GIF.

Like it's more technologically advanced cousin, Flash, the animated GIF started off life getting a bad reputation for being the driving force behind obnoxious, animated banner ads. Like Flash though, the animated GIF was discovered by artists and designers as being capable of much more than selling stuff.

Co.Design has a great post on the work of Jamie Beck and Kevin Burg. They call their animated GIFs 'cinemagraphs' which are, in their words, "something more than a photo but less than a video."

Like the work of Beck and Burg, the slivers of cinema on IWDRM aren't just sequences exported from the films. If you look closely at the GIFs, only one element has been isolated and animated, giving them a completely different feeling than many GIFs that feature excepts from films. I discovered IWDRM last year and I've been collecting their GIFs ever since.

Here's one from Fear and Loathing in Las Vegas:

And another one from The Shining:

Perhaps this GIF renaissance has to do with that fact that we're all moving onto mobile devices like iPhones, iPads where Flash was never designed to work well and thus, has been banished. And if it hasn't been banished it doesn't work well.

While expression, storytelling and animation are possible now with the emergence of HTML5 and advanced Javascript classes and frameworks, there's something beautifully simple about the animated GIF. It requires no plug-in and works as good now as it did 14 years ago when it was conceived.