Automotive Head-Up-Display (HUD) Market Overview :

Global Automotive Head-up Display Market is estimated to reach $2,786 million by 2024; growing at a CAGR of 23.1% between 2016 and 2024. Automotive head-up display (HUD) is any transparent display that shows data without need of drivers or users to look away from their usual frame. There can by two types of HUDs in automobiles, a windshield, where a projected image on it will reflect to the user and a combiner, which can be separated and retracted from the windshield. HUDs have been widely used in aviation sector but now it’s been also used in automotive sectors such as sports, luxury and premium cars, to enhance the security need and safety & comfort. The HUDs will also be introduced in SUVs and mid-size cars in upcoming years. HUDs will feature not only the speed and warning signals, but also display the navigation information or advanced driver assistance system (ADAS) data, allowing the user to access the critical points while focusing on their drive.

Rising knowledge about the HUD devices, increasing disposable income globally and high demand for mid-sized cars & luxury cars are expected to fuel the growth of the market. Moreover, new product innovations and mergers & acquisitions along with entry of new players are also expected to boast the market. However, high cost in R&D and downsizing of technology may hinder the growth of market. Furthermore, voice controlled HUDs and untapped markets would provide an opportunity for the growth of the HUD market.

The automotive head-up display market is segmented based on the product type, application and geography. Product type is further segmented into Windshield HUD and Combiner HUD. Furthermore, application is segmented into premium cars, sports cars, luxury cars and others (low priced cars and other automobiles).

By geography the automotive head-up display market is segmented into North America, Europe, Asia-Pacific and RoW. The U.S., Mexico and Canada are covered under North America wherein Europe covers France, Germany, United Kingdom, Spain and others. Asia-Pacific covers China, India, Japan, South Korea and others. Rest of the world (RoW) covers South America, Middle East and Africa.