May 28, 2009–Emmaus, PA, New York and Boston-Rodale Inc., the Boston Public Market Association and the Rose F. Kennedy Greenway Conservancy announced today Rodale’s sponsorship of the Boston Public Market at Dewey Square along the Rose Fitzgerald Kennedy Greenway. The market opens today and runs through October 29 on Tuesdays and Thursdays from 11:30am to 6:30pm.

Located in Dewey Plaza, across from South Station, the market will feature a wide variety of regional vendors offering a seasonal selection of fruits, berries, vegetables, honey, eggs and meat, a selection of local artisanal products, such as breads, cheese and jams, as well as flowers, herbs and plants.

“We are so pleased to sponsor the Boston Public Market at Dewey Square,” said Rodale President and CEO Steven Pleshette Murphy. “The Boston Public Market Association and the Greenway have created a vibrant market in the heart of the city – one that is vital to the health of area residents, workers, and visitors. It has been an honor for us to help support these great partners and bring Rodale’s commitment to health, wellness, and sustainable agriculture to life through this market.”

“The 2009 market will emphasize locally grown produce from small farms in Massachusetts, along with regional specialty food products,” said Don Wiest, Chair of the Boston Public Market Association. “Shoppers at the market will get to make a personal connection with their food provider, learning where it’s from, how it’s grown, and who grew it.”

The Boston Public Market Association has been holding seasonal markets with the ultimate goal of establishing a year-round permanent marketplace in Boston featuring local agricultural products. Located near one of Boston’s busiest transit stations, as well as numerous office buildings, the Leather District, Fort Point and Chinatown neighborhoods, Dewey Square is host to tens of thousands of people who pass by every day.

Nancy Brennan, executive director of The Rose F. Kennedy Greenway Conservancy, said, “We are thrilled to collaborate with Rodale in supporting the return of the Boston Public Market to Dewey Square and the Greenway. It adds so much to summer living in Boston.”

To further support Rodale’s sponsorship of the Dewey Market, the Greenway Conservancy will offer an onsite recycling program through Save that Stuff www.savethatstuff.com, a leading waste management company. It has also partnered with Peabody Office Furniture, a local, family run furniture company to purchase and install chairs and tables in mid-June.

The Rose Fitzgerald Kennedy Greenway was conceived in the tradition of the world’s grandest urban parks, and builds upon Boston’s remarkable history of green spaces. The Greenway brings urban boulevards built on a pedestrian scale to Boston’s dense old downtown neighborhoods. In 2004, the non-profit Rose Kennedy Greenway Conservancy was founded as the official steward of the Greenway, with responsibility to maintain, program, improve and manage the Greenway. The Conservancy will operate the parks with and on behalf of the public, and raise significant private contributions every year in tandem with continued investment by the Commonwealth.

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About the Boston Public Market Association
The Boston Public Market Association was founded in 2001 by a group of city and state officials, farmers, chefs, environmentalists, businesspersons, and people who love fresh, local foods. Our goal is the creation of a year-round public market in Boston, to promote sustainable regional agriculture and showcase the remarkable bounty of our New England food producers. The Boston Public Market at Dewey Square is a seasonal demonstration of our commitment to that goal. It is also one of the first activations of the Greenway for the 2009 season. http://bostonpublicmarket.org/

About the Rose Fitzgerald Kennedy Greenway
The Rose Kennedy Greenway, a vibrant, mile-long ribbon of open space was created in 2005-07 when an elevated six lane highway was demolished and the Central Artery Project completed. Now, four of Boston’s most diverse and dynamic neighborhoods- formerly divided by massive structure of steel and asphalt -are linked by beautifully landscaped open space, parks, and gardens and reconnected with the harbor. The four parks that make up the Greenway are the North End Parks, the Wharf District Parks, the Dewey Square Parks, and Chinatown Park. The Rose Kennedy Greenway Conservancy, a non-profit organization, was created in 2004 to be the steward of the Rose F. Kennedy Greenway. The Conservancy is committed to ensuring standards of excellence in the design, sustainability and public programming to ensure the Greenway’s future as one of America’s foremost urban parks. www.RoseKennedyGreenway.org

About Rodale
Rodale is a global multi-platform media company with a mission dedicated to the health and wellness of the individual, community and planet. The company, which reaches more than 70 million people worldwide, publishes some of the best-known health and wellness lifestyle magazines, including Prevention, Women’s Health, Organic Gardening, Men’s Health, Runner’s World, Bicycling, and Running Times, and is also the largest independent book publisher in America with a collection of international titles, including The South Beach Diet, An Inconvenient Truth, Flat Belly Diet!, and Eat This, Not That. Rodale’s broad range of media platforms includes magazines, books, video, and extensive Web sites. The company is also a leader in direct-response marketing and has more than 25 million active customers in its database. Visit the web site at www.rodale.com.