Some hotels are more beautiful or more grand than others. Some are placed in more stunning locations. Then, there are the hotels that are simply better at convincing people to book than others.

Don’t count it as a fluke or good luck. These successful hotels are reaping in direct reservations because they learned how to tap into the psychology behind buying behaviours and can encourage them by implementing psychology and human behavioural insight into their hotel website design.

You see, sharp hotel marketers know specifically how to pepper their website with features that drive a customer closer and closer to making a reservation. While these elements may seem (to the untrained eye) as fairly minor, they are fixes that carry a big impact on a hotel website’s conversions.