SALON TOUR: The DePasquale Beauty Bar

The Beauty Bar at DePasqaule The Spa in Morris Plains, NJ is wonderful new salon concept, inspired by the mini service salons that are popping up around the country. "This is something just about every salon can do," says co-owner Justin DePasquale about the salon within a salon. "We've created a space that's visible in a high traffic area. Any salon could create an appropriately sized space depending on the environment....even if its just one chair. It's a great way to build business."

The Beauty Bar concept is simply carving out a smaller area in the salon designated for quick beauty services. At DePasquale those services include braiding, eyelashes, threading, make up, ponytails and more. "We just opened it a couple weeks ago and it is amazing how our clients are reacting," says DePasquale. "We not only have an ongoing service menu at the bar, but also hold events such as 'mother/daughter', Prom Prep and educational events. Our clients and team members are loving this. The reinvention of our space and new beauty bar concept has been refreshing."

Get an upclose view of The Beauty Bar and additional insight from Justin in this detailed tour.

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About the Author:

Maggie Mulhern

Maggie Mulhern, MODERN's Beauty & Fashion Director, is the NYC based Editor and Art Director for Modern Salon Magazine and modernsalon.com. Maggie joined MODERN in the 1980's and has spent more than 3 decades covering the professional beauty industry around the world. In addition to writing articles, Maggie travels globally as a beauty journalist to report on the latest beauty trends, products and techniques. Known for a keen eye, Maggie has judged hundreds of national competitions including NAHA, and international competitions such as Wella International Trend Vision and Goldwell Color Zoom among others. As an Art Director, Maggie is responsible for hundreds of magazine covers and thousands of inside pages and features for Modern Salon and it's sister publications. Among her many professional passions is ARTIST SESSION, the 2 day workshop she founded which offers direction and inspiration to hairdressers interested in learning how to do successful photoshoots. A graduate of Boston College, Maggie is the author of Great Looks (Doubleday) and, in the few minutes of spare time she has left, is working on a book for children that has NOTHING to do with beauty.