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Another type of valuable Happy Meal toy is the Teeny Beanie Baby. These were released in 1997 and became so immensely popular that McDonald's had to place a limit of only 10 per customer. The Teeny Beanie Babies have increased their value and can be sold for $10 to $20 each. In 2009, an 11-year-old boy from the United Kingdom sold his 5,000-piece collection of various Happy Meal toys for £8,130.