Skift30 recognizes the top 30 movers and shakers in the online travel sector. These are the executives shaping investment, acquisitions, trends and innovation in the online travel industry. See the full list »

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Max Rayner

Partner Max Rayner spearheads Hudson Crossing’s strategy and transactions’ practice after having a hand in development of numerous innovative products and services. He previously was Travelclick’s Senior VP of Product Engineering, overseeing solutions that process more than 5 billion bookings a year. Before Travelclick, Rayner served as CTO of Travelzoo, where he pioneered a number of innovations in travel search.

“On the product design side, the key trend is to let guests control their experiences in order to monetize all the ancillaries to a provider’s core service,” Rayner says. “Whether it’s hotels, airlines, limos or others, this means you’re not just selling transport or providing a bed, you’re providing an experience. Maybe a budget experience, maybe an ultra-luxury one but an experience nonetheless.”