So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.

Sales Renewal's insight:

In case you thought your Google My Business listing would take care of itself, think again. Listings are uber-important to customers who are READY to shop. Need help managing your listings? Get in touch.

Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They both begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. Visit us at http://www.salesrenewal.com/?sra=190608.

Google's New Mobile-First search ranking system may impact eCommerce sites with older templates or using mobile-only pages.

Sales Renewal's insight:

Having mobile specific pages is definitely not good enough anymore, and now, having a responsive design may not be enough, either.

As the article says, "The overall trend is clear. Google wants fast-moving, mobile friendly, and mobile content-rich pages. Follow these practices, and page rankings will improve."

It's hard to keep up with search ranking changes, but they are exactly what drives an improved web experience for everyone online. There's no end to the continuous improvement trend, either. Accelerated Mobile Pages (AMP) will be the next necessary step to keep your website at the top of the rankings.

Does your website need some work? Want to get ahead of the AMP curve? Contact us to discuss what to implement, how, and when.

People who shop ALDI tend to more than loyal – they’re really Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What’s ALDI’s appeal? In a nutshell, the German-based grocer sells quality foods in …

Creating and sharing useful, quality content is time-consuming. Many of our clients have found that EasyAuthoring provides a perfect balance, helping make the most of their time while providing quality content for their customers and prospects (and Google).

Sales Renewal's insight:

Time-strapped business marketers find EasyAuthoring is better than other curation tools, because (among other things) the deep post feature offers many of the same search benefits as full-length original posts - in a fraction of the time!

Grow your business through better marketing while sharing the risk and reward - see how Sales Renewal Corporation helped an award-winning 3D brand marketing agency grow its brand & revenue.

Sales Renewal's insight:

“All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”

See what one client - an award-winning 3D brand marketing agency - had to say about JointSourcing.

Sales Renewal's insight:

“Based on my ongoing review of our analytics, I can see that the revised language and messaging is working: customers in each of our verticals are coming to the website and finding what they’re looking for quickly and easily.”

Marketing personas are useful for message development as well as when developing or redefining products. So doggone it, maybe your dog should too. Here's to a tail-wagging good weekend (and some good reading).

A number of traditional marketing tactics do not easily translate to professional services firms, such as independent wealth managers, legal professionals, and others in highly regulated sectors. However, the fundamentals of brand- and trust-building apply

Sales Renewal's insight:

Everyone has a brand - whether they know it or not. Here's why it's so important to mind yours.

Make the Most of Your Networking Time

Do you feel like networking is a waste of time? When you do, remember:

The only two things people buy are good feelings and solutions to problems.

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix. Follow us for more tips, or get in touch to find out how we can help you maximize your marketing time and budget.

Sales Renewal's insight:

Do you feel like networking is a waste of time? When you do, remember:

The only two things people buy are good feelings and solutions to problems.

When you’re networking, make sure you’re presenting in those terms. When someone understands how you can provide good feelings or solutions to problems, even if they aren’t an ideal prospect, they’ll remember you - and quite possibly share your name with someone who is a good prospect.

Of course, networking is time consuming and to make sure you're maximizing your time investment, you need to remember it's only one piece of an integrated marketing mix. Follow us for more tips, or get in touch.

Wouldn’t it be cool if Amazon’s amazingly popular digital assistant for the home, Alexa, could recommend your business? If you’re signed up for Sales Renewal’s Local Marketing program, Alexa will be doing this for your business very soon. Anyone will be able to ask Alexa, “Find X near me” (where X is what your business does) and …

Sales Renewal's insight:

Tell Alexa we're excited! Not only is this a great opportunity, it will be available to Sales Renewal Local Marketing clients at no additional charge.

That's what Jay Baer told Yext partners at the platform's most recent Summit.

Jay is the author of "Hug Your Haters" and a proponent of of listening to your customers (whether they're happy or not). And while we agree with him, we think collecting information on the mediocre is OK - especially if it is an important part of your service, it can (and probably should) inform your marketing message.

Sales Renewal's insight:

Run-of-the-Mill Customer Input Is Also Valuable

Maybe your customers don’t complain about your delivery service because you get it right so often, that’s exactly what they expect. Ho-hum? Hardly. “Deliveries You Don’t Have to Worry About” is a message worth sharing with customers and prospects.

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results.

Sales Renewal's insight:

Sales Renewal is a full-service marketing agency that is reinventing small business marketing with unique, complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. See what clients say about our customized JointSourcing marketing solutions.

Marketing Essentials is ideal for small- to medium-sized businesses that don't have a full marketing department, but want to dedicate some in-house resources to sales and marketing programs. Most ME clients choose to learn to do much themselves - so we coach them to manage their own web content, social media channels, and lead-follow-up activities. Generally speaking, once they learn to do that, we independently manage the more technical aspects of marketing (SEO, advertising campaigns, website updates and security enhancements). The resulting partnership gives smaller businesses the marketing reach usually available only to much larger companies (with larger staffs and bigger budgets). Read on to learn more.

Let’s call this the “fake-it-til-you-make-it” photo tip sheet. To be clear: We are proponents of professional photography for your website, and all of your marketing material. High-quality images attract attention, communicate clearly, and sell. Simply put, professional photography makes you look better. The better you look, the more people will look. The more people look, …

Sales Renewal's insight:

Images sell - but high-quality business images don't come cheap. In case a professional photographer isn't in the budget, follow these tips to get better images.

Let's use a fun movie to talk about product planning and how to expand a line ;) The astute (and business savvy) film fan will notice that the movie's title leaves room for at least 2 sequels (9 & 10) before bumping into a naming problem with the original. #smartmarketing #brandexpansion #quitworktheweekendishere

JointSourcing helped Image 4 unify its brand & messaging across four verticals, and specifically to refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and to integrate multiple marketing technologies to cost-effectively grow leads.

People who shop ALDI tend to more than loyal - they'e Raving Fans. We love brands with personality, and ones that inspire that kind of following really get our attention. What gives a brand personality? It must have a unique appeal. What's your brand's personality?

Sales Renewal's insight:

Going grocery shopping this weekend? Add a lesson in branding to your list.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.