Greater Raleigh CVB Enhances Marketing Efforts with New Website

The Greater Raleigh area has received plenty of titles over
the years. It has been called the "Smithsonian of the South" for
having more than 40 free, world-class museums. Southern Living magazine named
it one of the "Top 10 Tastiest Towns in the South," thanks to its local Iron
Chef contender chefs and true Foodie culture.
And being included as part of North Carolina's esteemed Research
Triangle, having several high-tech businesses call Raleigh their home. It has also been called one of the most
educated cities in the United States by Time magazine.

Together, we incorporated their internal data into
Simpleview CRM to help their staff keep track of all of leads and activities.
Then we developed a clean look for the website that allows visitors to navigate
the site with ease, while the staff can use their new Simpleview CMS to update
pages with fresh content as needed.

Some of the unique features to Visit Raleigh's latest build
include:

Destination IDs - Rather than guiding people to
a traditional navigation to find the information they need about visiting
Raleigh, the bureau developed a series of "Destination IDs" to help people
identify their personality type and plan their visit around it. People can find
their identification icons and personality descriptions on the site's
interactive header slideshow.

Interior Highlights - For every interior page,
the bureau can turn on their Highlights. This was designed to showcase specific
listings with additional visuals and copy to attract people to click through
and learn more about these businesses or events.

"Hero" Images - Sometimes one header image isn't
enough to convey your message. To add an additional human element, the bureau can
layer a "hero" image of a local resident over top of their standard page
header.

Greater
Raleigh's growth is fueling an urban revival that is attracting new
hospitality, entertainment, sports, cultural amenities and events...all of which are
showcased on VisitRaleigh.com. It is worth your time to check out the new site
and see why this cultural and entertainment center of the Southeast U.S. is a
"can't miss" destination.

Author: Simpleview

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.