In addition to its lineup of M-Series Razor LED Smart HDTVs, VIZIO is also showcasing its first Ultra HDTVs with an effective refresh rate of 240 Hz and 4x the resolution of full HD 1080p on screens measuring 55" (XVT551d), 65" (XVT651d) and 70" (XVT701d).

Although pricing for the Ultra HDTV sets has yet to be announced, reports indicate Vizio is pushing to make 4k more accessible to the masses. Nevertheless, the 4K sets won't be considered cheap or even affordable anytime soon, as competing sets currently retail for around $30,000. Perhaps Vizio can beat the price by a few thousand dollars, but clearly, we are at least a few years away from sets that will carry mainstream price tags.