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New Wicked Cool! fluoride toothpaste features a mild mint flavor for kids who have outgrown fruit or bubblegum flavors but don't like the strong mint flavors found in many adult toothpastes. Wicked Cool! toothpaste is ADA Accepted to help prevent cavities, and it also strengthens enamel and freshens breath. And like all Tom's kids toothpastes, it has no artificial dyes, sweeteners or flavors. (Tom's of Maine)