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Sine Qua Non: the essential ingredient

iGNITION, the official publication of the WILLIAMS MARTINI RACING Formula One team, has won Best Consumer App in the YUDU inaugural Design and Technology Awards. It is the only team magazine available as an app and breaks new ground in the sport’s digital sphere. New for 2014, YUDU’s Design and Technology Awards showcase the most […]

Sine Qua Non International’s entry into the 2014 ESA Excellence Awards, titled Lexar WRC – A win-win partnership, has been short-listed in the Business to Consumer – Low Budget category. Awards’ organiser, the European Sponsorship Association (ESA), reported a tremendously high quality of entries were received this year with many campaigns’ scores positioned neck-to-neck. A […]

The latest James Bond Eon-produced film, a franchise well known for toting the latest luxury gadgets, remained quite restrained at the launch today at Pinewood Studios in Buckinghamshire, UK. A short 11-minute press conference was all it took to reintroduce Skyfall director, Sam Mendes; the reprised modern James Bond, Daniel Craig; reveal a plethora of […]