A Tommy Hilfiger Advertisement That Insults America

1452 words - 6 pages

A Tommy Hilfiger Advertisement that Insults America

There are a lot different types of sitcoms, and other types of advertising out there in this day in age. The one ad that fell upon my eyes, and pulled me enough its way to persuade me to write a paper on is a Tommy Hilfiger Advertisement. This advertisement is a true way to show how much advertisement has become demoralizing, and appealing to the eye. “They sell values, images, and concepts of success and worth, love, and sexuality, popularity and normalcy”. (Kilbourne, 178)

Advertising has taken many different methods throughout history to attract people to its products. Advertisers use television, newspapers, magazines, and many other methods. It uses different types of color, and measures to attract people. They try to put many different objects and things with their product that actually half of the time does not even belong. The most charming ads sometimes even stick in our minds for long periods of time. That is a goal of the advertiser. To make an ad that sticks in someone’s mind. These days though, advertising has been so plagued by false advertisement.

The reason I picked the ad I did is because of how much false advertisement, and deception the picture is portraying. Firstly I will describe everything in the picture. It’s an ad advertising a fragrance from Tommy Hilfiger. There is an American flag in the background. There is an American flag covered couch people are sitting on. There is a big house in the background. There are six people total in the picture. Each person is wearing all Tommy Hilfiger brand clothes. The people are a mix in between different cultures as well. Plus the people all generally look very good. Then lastly, the caption reads as “the real American fragrance”.

Can you see how offensive it is already? What kind of baloney is it that they would use the American symbol in three different ways just to represent their product? The America flag represents so much to everyone in United States. It represents “freedom”. It reminds different people of many different things. It can range from memories of all the past battles brave men have fought so that this land still remains ours, or it could have many other dynamic meanings to other people. How dare this ad uses the American flag with its advertising scheme. Tommy Hilfiger has nothing to do with anything representing America. Yet it still portrays this fragrance as “America’s” fragrance. There is absolutely no connection between these two things, yet this company still tried to make one. At least that is what it seems like to me. I find this truly insulting. This highly cliquey, and expensive company is just trying to make their product more charming to the eye then it really is.

Besides the obvious terrible connection they try to make to the American flag, they also seem to be trying to show us that only cool upper-class people own this fragrance. Or at least that...

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