As per a report, the global performance beverages market is likely to grow at an increasing speed. Performance drinks are type of drinks that contain stimulant drugs, usually including caffeine. These drinks may or may not be carbonated and many drinks contain sugar or other sweeteners, herbal extracts, taurine and amino acids.

Performance beverages are ready to drink products that provide instant energy to the consumer; these types of drinks are mainly used by the sports person in order to stay hydrated while performing on the ground. Multiple factors are expected to influence the market growth; the market growth is anticipated to be majorly driven by the increasing number of sports activities which in turn increases the need of these performance beverages as well.

In addition, growing popularity of internet and increase in e-commerce companies resulted in growing awareness regarding these energy drinks. Companies operating in the performance beverages are coming up with new products in order to facilitate more number of customers. Wide availability of these beverages in different flavors is also expected to propel the market size in the coming years. However, higher prices of these performance beverages act as a hurdle in the growth of this market.

The global market for performance beverages has been segregated into type, application and end users. Based on the type, the market has been segmented into Carbohydrate, Crystalline Fructose, Protein/Amino Acid, Minerals and Vitamins. Based on the application, the market has been segmented into Supermarket/Hypermarket, Online Retails Stores, Departmental Stores and others. Based on the end-users, the market has been segmented into teenagers, adults and others.

The global market of the performance beverages has been analysed across the United States, Europe, India, Japan, China, and Southeast Asia. The North American regions including the US, and Germany, UK under the European regions emerges as the attractive market for these beverages and this sector is expected to witness higher CAGR in the future as well. Also, demand of these beverages in the Latin American regions is also growing which is due to growing health awareness among more number of people. Meanwhile, the APAC region is also showing phenomenal growth due to growing health awareness among people, rise in disposable income and growing popularity of these performance beverages due to increasing marketing strategies being followed by the key players in these regions. Creative promotional advertising tricks and innovative packaging of these beverages is creating awareness among the customers which in turn is likely to boost its market size in the coming years.

Competitive Landscape

The growing stiff competition among the main players operating in this market might work in favour of the global performance beverages market. The key players operating in the market are adopting various growth strategies in order to enhance their national and international footprints and regarding the same might enter into new kind of partnerships with regional players in the coming years.