Customer Demographics

VCA’s analytics can automatically collect statistics on customer behaviour, enabling retailers to make informed business decisions.

Although ready to be used ‘out-of-the-box’, with minimal training, users can easily set-up the detection, tracking and reporting functions of VCA analytics to reflect the way in which their particular store operates, and then look forward to reviewing visually verified data to enable them to analyse the behaviour of customers from the moment they enter a store to when they leave.

Integration with EPOS can provide even deeper analysis of conversion rates by time of day and product value, whilst heatmap data will give better insight into typical routes and dwell time through the store for customers who buy particular types of products, as well as age and gender data. This can then be used to inform the placement of in-store promotions to target these specific customer groups.

VCA analytics be can easily added with minimal disruption to existing CCTV systems with the help of our Bridge appliance or for new installations, it is available on-board VCA’s wide range of video surveillance cameras as well as an increasing number of other manufacturers’ cameras.