SITE SELECTION

OPTIMIZING LOCATION

Finding that "killer" site is the goal of every
real estate executive. In the complex retail landscape, being
able to discern a mediocre or poor location from a "killer"
site is not often easy. Optimal location is dependent upon a
multitude of site, demographic, lifestyle, and competitive factors. The
Strategic Edge applies its extensive site location experience
to find those locations that optimize performance. From evaluating
existing sites to identifying new sites, we provide an in-depth
analysis of all locational factors.

SITE EVALUATION

To get the most out of any location, it is important to understand
the factors which influence the location. When examining a location,
The Strategic Edge evaluates site factors, trade area demographics, lifestyles,
and the competitive framework. While each of these factors play
an important role, it is the interaction of all the variables
that has a critical impact on the site. We help our clients to
understand these complex relationships.

Too often, businesses arrive at locational decisions using
a purely instinctive or least cost approach. Failing to understand a market's
characteristics can be a critical mistake. In the highly competitive
nature of today's business climate, picking the right location
can no longer be left to gut instinct.

PREDICTING PERFORMANCE

In addition to site evaluations, it is often essential to
assess potential sales and profitability of a particular site.
The Strategic Edge provides quantitative forecasting tools to
assess potential sales performance. These may be either in the
form of an analog forecasting system or a predictive statistical
model such as regression or gravity. In addition, to sales forecasting,
The Strategic Edge assesses potential sales transfer from other
existing or planned units in order to quantify incremental or
net sales associated with a proposed location.