A free-form Friday episode. On Friday we go freestyle and talk about whatever we want. Because it’s Friday!

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“Any of these conversations could go negative. Are we prepared in case they do?” – Emerson Cunningham

Today’s Guest

Emerson Cunningham has worked in multiple organizations within Georgia Power Company since 1987. His passion for Customer Engagement began in 1990 as a Customer Service Representative in a payment office. He then took on roles of increasing responsibility including Critical Customer Care, Business Development and Corporate Training Instructor. Since January 2015 he’s been involved in the construction of and strategic direction of one of the most advanced social Media Centers in existence today. This includes managing a team of social customer engagement specialists who support all company departments for customer communications, advertising campaigns and crisis communications.

Top 3 Questions to Ask When Responding

Will Responding be Beneficial to:

The customer

Those that are watching

The company

Will the Response Add Value to the Conversation?

Could Responding Cause More Harm?

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The Social Pack: Get on the inside to stay on the topside. Join today!

bluehost: The Best Web Hosting for just $3.95/month, bluehost is the #1 recommended web hosting by WordPress.org. Every account features 1-click WordPress installation. Plus, bluehost’s trained, in-house experts are there to help 24/7. Their robust help center includes guides, video tutorials and more. You can try them and love them, or get a refund within 30 days fo signing up. Your satisfaction is their top priority and they’re confident you’ll be pleased with their services. Click here to learn more:

GoldMedalWineClub.comWine of the Month Club Award-winning wines delivered to your doorstep every month. They never feature bulk wines, private labels, or close outs. Each selection is a genuine, small-production wine crafted by a winery with their family’s reputation on the line in each and every bottle.

CraftBeerClub.com: Good People Drink Good Beer. Get the finest craft beers from America’s best micro breweries delivered to your door! They search out exceptional craft beers from around the country and then deliver the monthly beer club selections direct-to-you or your gift recipient’s door. You can choose an ongoing beer club membership or Craft Beer Club gifts to ship monthly, every-other-month or even quarterly. This is a fantastic gift for the Craft Beer enthusiast in your life. Give 1 to 12 shipments and receive up to 3 bonus gifts and an additional $25 bonus with your order.

About the author, Frankie Saucier

Frankie Saucier created the Socially Supportive podcast because believes that in order to advance digital and social customer care, leaders must come together in a community where colleagues can collaborate on the latest strategies and discuss the best technology. The Socially Supportive podcast creates a space for that community to thrive. She is also the Founder and CEO of Socially Supportive, a digital consultancy that helps brands communicate effectively with customers online. Frankie is a member of several consortiums, including the Social Care Leaders Group, an international group of leaders in the digital and social care space. She has over 20 years' experience in customer experience, including 7 years creating and running the digital customer support team at the 3rd largest cable company in the U.S. She also holds a bachelors in Mass Communications.