University Logos

Rockhurst University takes great pride in its brand. The primary logo serves to identify the University in all forms of communication, and consists of three elements, including the circle “R” icon, the “Rockhurst University” wordmark, and the tagline “Where leaders learn.”

This cohesive visual identity creates brand awareness and recognition. With this in mind, we ask all constituents to maintain respect for the University’s brand and use the primary logo on all publications, advertisements, departmental Web pages, stationary and business cards.

The logo options provided are approved for use with the understanding that they will be used appropriately as outlined in the Rockhurst University brand guidelines.

Important guidelines to note:

Proportionate resizing is the only acceptable alteration of these images.

Do not change or manipulate text or other elements.

Do not create color variations.

Do not apply graphic elements that could diminish or obscure the appearance of these images.

If you have any questions, contact the Public Relations and Marketing Office at (816) 501-4895 or e-mail webmaster@rockhurst.edu. We will be happy to assist you.

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Each logo is available for download in three formats: JPG, PNG and EPS

JPG Files

JPGs are compatible with most software packages. Our JPG logos are offered at a medium resolution which will allow you to proportionately increase and decrease the image size to meet your needs. Usage examples include: Web, email and printed materials.

PNG Files

Our PNG logos offer transparency, meaning there is not a solid background behind the logo components. They are low resolution and best viewed on a computer screen. Usage examples include: Web, Microsoft PowerPoint.

EPS Files

Our EPS logos are offered in a number of different versions depending on how you want to use them. EPS files are used for professional printing and are high resolution. Because they are vector based, you do not lose quality when increasing or decreasing the image size. Usage examples include: publications printed by a professional printer, large-scale print pieces such as signs and banners.