UPM Raflatac introduces new Forest Positive concept

UPM Raflatac is introducing to the European market a unique lifecycle approach called Forest Positive along with RAFNXT+, a next-generation solution for sustainable packaging.

Forest Positive brings significant benefits for nature because it not only ensures net zero deforestation, but is also proven to promote biodiversity, improve water quality, and enhance the ability of forests to absorb carbon dioxide. The innovative RAFNXT+ range has a carbon potential that is up to 20% more carbon positive than standard paper labels.

The RAFNXT+ range optimizes the use of raw materials, using less energy and water, and generating less waste during its lifecycle compared to standard labels. It provides a competitive edge for printers and brand owners alike in terms of both sustainability and efficiency, with fewer reel changes delivering savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock.

The new range includes labeling solutions for a wide variety of applications, including retail labeling, labeling of packaged food, and labels for transport and logistics applications.