Faith Popcorn Profile

Faith Popcorn, best-selling author of

EVEolution

,

Clicking

,

The Popcorn Report

, and most recently

Dictionary of the Future

, is founder of Faith Popcorn’s BrainReserve, futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle,” Fortune Magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning,” “AtmosFear,” “Anchoring” and “Icon Toppling.”

As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients transform established brands or companies, develop new products, and define areas of new adjacent business opportunities. She is a trusted advisor to the Fortune 500 including such companies as Campbell′s Soup, CitiBank, Gillette, Johnson & Johnson, Kellogg’s, KFC, Nabisco, Pepsi, Procter & Gamble, McNeil (Tylenol) and Tyson.

With a documented 95% accuracy rate Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium (Trend: “Anchoring”). She was the first to anticipate the explosive growth in home delivery, home businesses and home shopping (“The Armored Cocoon”). Her hour-long seminar, which focuses on how future Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Fortune, The Today Show, Face the Nation, and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and is a graduate of New York University and New York’s High School of Performing Arts.

Faith Popcorn Speaking Videos

Faith Popcorn Speech Excerpt

Faith Popcorn speaks at the ESPN Women’s Summit

Faith Popcorn Speech Excerpt

Faith Popcorn speaks at the ESPN Women’s Summit

Bring Faith Popcorn to Speak Live at Your Event

Check Speaker Availability

Your Name*

Your Email*

Date of your event

MM

DD

YYYY

Event Location

Faith Popcorn's Speech Descriptions

Revolutionary Consumer Trends
If you could know everything about tomorrow, what would you do today? Leaving no aspect of our lives untouched, Faith Popcorn provides a blueprint for future business growth using her uncanny ability to “Braille the Culture” and see what products and processes will motivate consumers in the coming decade. Her tailored presentations are interactive, guaranteed to challenge the beliefs, jump-start creativity and improve the business and personal decision-making process of virtually any audience.

What People are Saying about Seeing Faith Speak

Rating Entries

“Your expertise and insights into consumer trends set the tone for a powerful afternoon of programming for all those in attendance. Since returning I have heard nothing but rave reviews for your session and the day in general. Our bookstore manager noted that your books were one of the first to sell out!”Janine Pesci,
Managing Director of Programs,
Urban Land Institute

“You were brilliant! You are an amazing speaker, I was very entertained and I learned a lot. Your talk refueled me!”Elise Beth Kramer,
International Spa Association

“Our client, Wessanen, was thrilled to have her speak at their general session. Her speech was energetic and articulate! All of the attendees remarked on how the subject matter fit in with what the company is trying to achieve in the near future.”Katie Kirchner,
Program Manager,
PGI

“Faith Popcorn′s outstanding presentation was regarded as the highlight of the ′Berlin Resources Summit 2000′ by the whole audience.”Wolfgang Schutt,
INTEC GmbH

“Closing with your key note address helped to make it one of the most successful conferences we have ever had. The feedback from the clients and our own associates who attended your presentation was tremendous. You demonstrated a truly unique style of thought leadership that simply dazzled the audience. I was immensely impressed with the remarkable way in which you engaged us and stimulated our thinking around some of the new trends and ideas that you have forecasted. We were engrossed as we pondered the questions you raised around everyday life issues that we, as business leaders and marketers, should absolutely have on our radar screen.”Constance M. Bentley,
President,
Consulting & Training Division Time Mirror Training Group

“I have just seen the final evaluations from the AAAA annual meeting and wanted to confirm to you what you should have heard — you were a smash! Eighty percent of the respondents gave you an excellent rating – one of the highest scores we’ve ever seen.”O. Burtch Drake,
President and Chief Executive Officer American Association of Advertising Agencies

“As you know, we face significant business challenges. Having you on our team, partnering with us – enhances our changes of success dramatically. Sharing your thoughts with a broader group of personnel expands your influence on where we are heading. Thank you for your fabulous presentation, and most of all for your thoughts on our business.”
Jim Goldman,
President Nabisco Tablespreads Company

“I think the overall reaction to Faith′s speech was good. It was very thought – provoking! I spoke to one of the attendees who was in marketing before he joined Andersen Consulting, and he spoke very highly of Faith, and thought the presentation was outstanding. We deeply appreciate your efforts to work with us to develop an excellent presentation.”Jennifer Benson,
Andersen Consulting

“I want to thank you for the contribution that you made. You helped empower women and your message was an excellent springboard to the introduction of our new Sense personal care line.”Dallin Larsen,
USANA

Books by Faith Popcorn:

Eveolution: Understanding Women–Eight Essential Truths That Work In Your Business And Your Life

Faith Popcorn′s name is synonymous with prediction: She has accurately foretold the business and personal trends that have defined our lives for the past two decades. Her frequent media appearances and groundbreaking national best-sellers, The Popcorn Report and Clicking, have made her familiar to most of the world. Called “the Nostradamus of marketing” by Fortune magazine, Popcorn now turns her incredible acumen to one of the most important segments in marketing: the female consumer.

Every day we read about a new scientific study that confirms the physiological differences between the sexes: how women′s brains are different; how they see, hear, acquire and use language differently. What we haven′t heard is how these differences manifest themselves in the marketplace — until now.

Today, women make 80% of all purchasing decisions. In EVEolution, Faith Popcorn shows you that you cannot succeed in business or successfully start one without understanding how to market to women. Whether you make cornflakes or concrete, pillows or pixels, she reveals why women must be your chief target. Even if you just want to understand the landscape of tomorrowland, this book is a must read.