email list marketing

This is a guest post by Fletcher from BenchmarkEmail.com telling us today the advantages of a full service email marketing option and why you should go with it for your email marketing campaigns.

Email marketing has been going strong since the early days of the internet. Although it can definitely be considered a mature tactic, the evolution of internet technology has made it possible for marketers to enjoy higher conversions and ROI than what was possible in the past.

While you can easily pick yourself up a software package and go at it alone, investing in a full service email marketing solution is probably a smarter route to travel.

Following are some of the many reasons why it is a better option compared to the do-it-yourself method.