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Readers -- tomorrow we're soft-launching a new practice at Eastwick Communications called eastwikkers. The practice will provide new services and technology to companies that want to integrate new-media tools into existing PR programs. This site will be the public face of eastwikkers as well as a group blog that will report news and best practices in corporate blogging. I will be joined by my fellow Eastwick bloggers, Tony Obregon and Becky Quinlan.