An age-old brainteaser: What came first? Chicken or the Egg. Similar is the debate on Content or Design – Which Should Lead?

Content and Design walk hand-in-hand. So the best way is to Team-Up, ‘cause ‘Great content creates a Great Design’. One needs to carefully select the words to complement a design to be able to grab user attention and make them do what you want them to.… Read More

Let’s take you to a flashback a bit and share how this Infant was conceived.

A great User experience has always been our priority on Magicbricks. We have gradually evolved from developing an efficient functionality on our Website, Mobile site and App to – creating a flawless and intuitive user interface for our home buyers.

However, off late we realised that it was time to go beyond the usual and create an identity that differentiates Magicbricks from other property portals.… Read More

When Content Strategy & UX Design fell in love, it was a match made in heaven. The User family was Euphoric. They got the perfect content to read and a great design to see — In short, A Delightful Experience!

Let’s talk about this amalgamation in a bit detail. Here are Four Principles that would help us achieve a Great Design + Great Content.… Read More

We at Magicbricks have come a long way, and our emphasis is always on how a product works instead how it looks. Though one can’t deny the value of a good looking application, understanding the basics of WHY WE DO is of paramount importance and is always on the table for discussion, be it product design or delivery.

Technological improvements and innovation all around have forced the industry to evolve, primarily the real estate.… Read More

India is a land of festivals and celebrations are always around us in one way or other. From the vibrant change of weather to the ever-changing shades of the sky, every portion of the year brings a new flavor. As a part of keeping the spirits high, we at Magicbricks don’t want to miss out any such beautiful opportunity to wish every visitor on our site a wonderful time.… Read More

Decided to buy a property? Great! Researched preferred areas and localities with family and friends? Nice! Checked online property portals, contacted real estate agents, shortlisted few? Even better! Went for a site visit, received the price breakup? Alas! All your approximations smashed.

Your Rs.35 lac property, when brought to reality, has touched Rs.42 lac and you are left with reconsideration. This happens most of the time when you decide to buy a property.… Read More

Now and then, we at Magicbricks aim to awe-inspire our users with new features implemented using best technology approaches. Travel Time is among one of those unique features that any user can experience only on Magicbricks. The quantity of data Magicbricks possesses made it possible to do an in-depth analysis and create a powerful technology unparalleled in the property domain.

Find the home of your dreams in the locality of your dreams closer to the landmark of your dreams.… Read More

The Year 2015 has been a watershed year for the Indian real estate sector. We would say it is one that ended on a high. We may get flak for this statement as there are many elements that make people believe it has been a disastrous year for the real estate industry.

Every product should be simple and pleasurable to use but designing an effective, efficient, and enjoyable product is not achieved by simply having good intentions. There is a lot that goes behind the scene to create something that works and is useful.

USEFUL = UTILITY + USABILITY

Utility = whether it provides the features you need
Usability = how easy and pleasant these features are to use