User Feedback: Your Key to Better Products and Devoted Customers

Turn early user feedback to your advantage to make product launches more successful and build an instant community of devoted fans.

Foundry Group managing director Brad Feld knows that “early in the life of your company you want feedback. From anyone. Of any kind.” User feedback, particularly in the initial stage following a product launch, is invaluable to startups. Feld suggests that companies not only fix any bugs and implement any new features that users bring up, but also go so far as to personally thank the users, “write a blog post about it,” and even “name the feature after the person.” By encouraging user feedback, companies create a feedback loop that encourages early adopters to use your products more and become vocal fans.