Episode 8: Jeff Goins, Image Isn’t Everything (Enneagram 3)

In 1991, tennis superstar Andre
Agassi appeared in a television ad for a camera called the Canon
Rebel. On the set, the fashionably dressed Agassi steps out of a
white Lamborghini sports car, lowers his ray bans halfway down the
bridge of his nose, gazes cockily into the camera, and says, “Image
is everything.”

I watched that old commercial
onYouTube the other day and thought to myself, “Wow,
that guy’s a poster child for all the not very self-aware Enneagram
Threes in the world.”

Enneagram Threes are called The
Performers. These folks are success-oriented, image conscious, and
wired for productivity. They are motivated by a compulsive need to
succeed or to appear successful, and to avoid failure at all
costs.

Performers see a world that
values people more for their accomplishments, for what they do, not
for who they are.Driven by
the need forapproval and
admiration, Threes focus all their energies on winning and looking
good doing it.

As you listen to today’s show,
you’ll realize that there’s a lot to love about Threes when they’re
healthy, and my guest Jeff Goins proves my case. He's doing all the
necessary work (or dare I say ‘successfully’ doing the work) to
become his most authentic self.

Jeffis an award-winning blogger, sought after
speaker, and best-selling
author of five books.He
teaches online courses and is pretty sure he makes the world’s best
guacamole.He lives with his
family here in Nashville, and more importantly, he’s my
friend.

To download a PDF of a chapter from
Ian's book called
Finding Your Type, visit TypologyPodcast.com. You can follow us on Twitter, Instagram and Facebook.
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About the Podcast

Welcome to Typology, a podcast that explores the mystery of the human personality and how we can use the Enneagram typing system as a tool to become our most authentic selves. Hosted by author, speaker, and counselor, Ian Morgan Cron, Typology features interviews with recognized Enneagram teachers, bestselling authors, psychologists, theologians, artists, business leaders, neuroscientists, and others who are using the Enneagram as a path for personal transformation.