Business card strategies for doctors are complicated. By business card strategies I mean promotions and marketing.

Marketing is a necessity for any business including doctors. Sure, nothing beats word-of-mouth advertising, but even that is a form of marketing. And there is a method to that too! A decade or two ago it was considered questionable whether or not it was ethical for a doctor to market or advertise their services. Nowadays it’s considered unethical if a doctor does not openly share their abilities.

So yes, doctors should and must market their services, their practices, and themselves.

There was an extremely successful doctor here in Wisconsin, Dr Clarence Gonstead who often bragged that he never spent a dime on advertising. Upon closer inspection, this doctor had built a state-of-the-art architecturally unique clinic on top of a hill, donated substantially to build a church (containing a plaque with his name), and taught seminars all over the country; excuse me, but that is a lot of advertising/marketing. LOL.

And how about doctors who get extremely great results for their patients by rendering extraordinary service, is that advertising? Absolutely! Keep up the great work docs!

Quite often many doctors are searching for the magic bullet, the business card that will miraculously attract patients, the newspaper or yellow page ad that will make their telephone ring, or the social media program that will build a large following. If that describes you, read on!

The best marketing, the kind of marketing that never fails and has the highest return on investment is an improved you, your passion, and your skills. If people like you, what you stand for and what you can do for them, you’ll always have a full practice.

Sure, a marketing strategy should be in place, including a year-long marketing calendar, a staff member delegated to overseeing it, and a budget. But more importantly, a doctor needs to continually work on one’s self. They need to improve their communication abilities, their craftsmanship, their physical fitness, and their knowledge. They need to get ample rest and recreation. And most importantly, they need to get focused on finding and refining their higher purpose.

What is meant by higher purpose? Quite simply, it’s what you want written about you on your tombstone. LOL! Yep, it’s your legacy.

When you get your life’s mission, your higher purpose clearly defined, then all the other aspects of being a doctor seem to line up, the burdens seem to lessen, and you can really discover joy as a doctor.

Some doctors go through their entire career with a lack of identity. Yes they have the degree, and people call them doctor, but fullfilment is missing. It’s a sad state, and the source of most of the stress doctors have. Spending time and effort on soul-searching, deepening one’s understanding of “self”, defining one’s real purpose, and getting to a point of accepting all the burdens that come with doctoring brings a joy that no money can make up for.

Is it your true wish to not finish your novel? Well, then why are you making it so difficult to complete it? When I talk with authors and writers, the real passion comes to them in the form of sitting down and writing the words. Writing makes their heart sing and soul feel alive. But then they say, “but I have to also worry about the marketing and promotion of my book too.”

You may think I would say, “Oh, I understand it can be hard (which it can be) but it is important to know you can get help with the marketing and promotion so you can continue the writing. The marketing and promotion is crucial while you are writing your book because it gives your readers’ time to get to know you as the author and more about the message of your book.

Don’t allow yourself to think that you can wait to market and promote your book after is it released. This type of thinking can really put your potential to gain more readers with lack luster results. Why do I feel you need someone to help you with your book promotion anyway?

1) Want – Do you want to be doing all the marketing for your book yourself? No, of course you don’t. You want to be working on those things that make you happy and those things that bring you joy to help others.

2) Knowledge – Do you have the connections and know how to find those who will put you and your book in front of your readers. Now, don’t get me wrong, here. You could gain the knowledge and know how, but then this goes back to the “want” part of the equation.

3) Time – You want to focus your time and efforts on those things in your business that you love to do. If marketing and promotion is not something you want or have the know how to do, why take the time to concentrate on it when you can have someone who is passionate about helping you succeed in this area of your writing.

When you are writing your book, which part of the business do you feel you should be focusing on? You know that having a marketing and promotion plan for your book is important but you do not want to spend your time having to do all of this work yourself while you really want to be bring your passion to helping others to the forefront.

You can let an online book promotion manager handle the marketing efforts of getting you in front of your readers because they have the want, the knowledge and time to devote to spreading the message of your book. An online book promotion manager will be there for you because it is their passion to help you. Accept the help so you can concentrate on your passion to help others in your business.

Marketing and promoting your local business deals online is the emerging trend for small businesses. They realize millions of online consumers are using search engines and social media to find local business deals. Groupon is one such daily deal coupon site that has shown local business online daily deals can draw tremendous traffic from the budget conscious customers.

Saving money is a top priority for budget conscious consumers in this slow economy. They are looking for local product and service providers with a valuable daily deal online. Target these group of deal finders is a smart strategy that can draw traffic to your local business.

There are websites that allows you to market your local deals, coupons and promotions very easily. Just create a deal that your customers are looking for and post your valued offer, it’s that easy!

Below are some examples of a local auto repair business deals that can give you an idea on how to kick start your marketing and promotions of daily deal campaign and draw in local customers searching for your deals!

Take a look at these examples and come up with a valuable offer. Pay particular close to the professionals that craft their promotional messages for deals on the internet and print media and key in on what will work for you.

Brakes Forever Never Buy Brakes Again

Big Tire and Brakes Sales Event

Repair Service with a $40 Rebate

Buy 3 Tires Get 1 Free

The Works Fuel Saver Package with Synthetic Blend Oil $39.95 or less

Warning Light Analysis for FREE

Save $20.00 Off on any computer fault code diagnostics

Nitrogen Tire Filling Service for $19.99

Air Conditioner Service for $69.99

Here are some keywords search suggestions for “auto repair” from Google and yahoo:

auto repair manuals

auto repair shops

auto repair help

online auto repair

auto repair questions

Chilton auto repair

do it yourself auto repair

auto repair estimates

auto repair insurance

diy auto repair

Marketing and promotions should be at the top of a business owner’s to-do list Daily deal promotions allow local business owners to bring new clients to their business and create excitement for existing customers about new products or services. These promotions allow a business to feature a product or service at a large discount and reap the benefits of increased traffic. Correct promotion through daily deal services can help a small business drive more traffic quickly in the viral and social marketing media when customers share the valuable money saving deals through sharing and linking tools found at daily deal websites.

Here are 3 easy steps to promote your local business online deals.

Step #1: Choose a specific service or product to promote and create your promotional daily deal offer. Determine the price point and set the numbers available for the daily deal. Pay very close attention to the amount of money the daily deal service takes from the price of each deal when setting the overall price point to avoid accidental losses. Promote something of value with a money saving discount like buy 1 get 1 free or 65 % off an item. Look at sample daily deal offers similar to your business on the internet and newspapers. Use these ideas to create your own promotional daily deals Also, use targeted keywords in your promotional message like (auto repair, deals, coupons, your business location) to target the words your local customers are searching online for.

Step #2: Go and select a Daily Deal Service Sites like:

groupon

livingsocial

local.amazon

woot

to promote your daily deal.

Step #3: Staff adequately to accommodate an influx of calls and questions during the promotional period. Once the deal goes live, many customers will call your business with questions about the promotion or to see if other choices are available. Businesses providing excellent customer service can promote positive feedback and word-of-mouth advertising to drum up additional business..

Rinse and Repeat. There are so many ways to market and promote your local business valuable deals like Holidays: Christmas, New Years, Fourth of July, Thanksgiving, Mothers Day, Fathers Day, Labor Day, Memorial Day, also Deals, Specials, Coupons, Day of week, etc. Remember, key is spending time creating your targeted local business promotional message for deals and “PROMOTE YOUR DEALS OFTEN!”.

The key is getting your mindset in marketing and promotion of deals on the internet. There are so many events and holidays in a calendar year. The secret is doing this task as part of you daily routine. Use the internet to draw in customers. Remember planning, marketing and implementing your business promotions deals are keys to being successful these days.

What Does It Mean To Do Have Effective Online Marketing And Promotion?

We will answer that in the following key points. Before that let me state that online marketing and promotion is not just advertising in itself. It is a key concept in your online business that will either make of break your profit margins.

There is an easy way to go about doing it right.

“Only if you really follow the steps described here ever so diligently.”

Step #1: When Everyone Wants Results You Go For Your Purpose

This is the greatest tip for you to start out. No, its not some odd “new age” mindset thing. You have to understand that every time you start a business its more than just doing online marketing and promotion for money. You need to define your real desire and end goal in starting one.

Be it helping others to improve their lifestyles or just providing good information that leads to a good decision in less than 3 minutes. When everyone is waiting for some results you go for the sole purpose (your heart’s reason) that you are doing this.

Step #2: Your Audience Wants You

Now I’m going to uncover the real reason why you see many “little guy” success stories online. Why not big corporations? Well, its very simply because each of us has got our own unique personality. You can use this unique personality of your to shine through your websites, blog, articles, email advertisements or whatever.

Remember that its not the technical goodies or the slick web 2.0 traffic that will get you traffic. Its ultimately the people who sees what you have to say or show and literally check up on your messages regularly. Its not magic or some secret but its definitely an effective online marketing and promotion strategy.

Step #3: Persistence, Patience And Faith

When you start out your first 90-day plan in online marketing and promotional campaigns, its going to be exciting. However, it will sizzle down just as fast when you don’t have faith in what you’re doing. You have the goal yes but you need to tell yourself that success just doesn’t come overnight.

“Quickly pick yourself up from each failure to keep your positive momentum going!”

I’d like to encourage you to “Never Ever Give Up!”. This is key. The moment your thinking changes you will see your attitude and business change. So, it is really important that you learn from a mentor and have him or her to guide you every step of your online journey.

Earning an online income through marketing and promoting suppliers / manufacturers products is the best and easiest business to set up and run. This can be easily achieved with the assistance of an on-line site called SaleHoo.

You do not have to have physical premises or hold stock; it can be run very easily by yourself, without staff.

Your task will be to market and promote suppliers / manufacturers products online; the remainder of your tasks will be the responsibility of the suppliers and manufacturers themselves. Thus, you will be worry-free from the logistics of delivery to the end customer.

Storage of products is the responsibility of the supplier, as is the secure packaging of products and shipping directly to your clients address. You may now realise the minimum amount of effort needed to market and promote products online.

SaleHoo provides a comprehensive directory of suppliers and manufacturers willing to partner with you and undertake these tasks. They will assist you in – not just selecting the supplier or manufacturer you want to partner with – but also in the category of products you are interested in marketing and promoting.

SaleHoo is the ideal choice as it takes the strain out of validating suppliers and manufacturers because of their pre-vetting processes. Due to the enormous amount of scam suppliers and manufacturers that advertise for individuals online, SaleHoo is invaluable, as they take the worry out of locating legitimate companies.

The best way to bankruptcy and loss of business reputation, is to consult with fraudulent suppliers or manufacturers who may have unscrupulous and unethical business practices. A competent business person always considers it essential to research and consult every possible resource in order to maximize effectiveness.

Researching for benevolent assistance in order to be effective is without a doubt much easier with the assistance of SaleHoo. Their current and constantly updated directories contain in-depth information on suppliers and manufacturers.

These directories provide practical advice and assistance with their verification procedures of suppliers and manufacturers, thus you can consult and be assured of the validity of these companies listed on SaleHoo.

A minimum membership fee will apply, but it takes the worry out of laboriously researching each individual company for authenticity and legitimacy. Don’t consider it a cost when you join SaleHoo, but an investment where you can be assured that products ordered will be delivered expediently to your customer.