In the last couple of years, podcasts have become a mainstream media format. Six out of 10 people know what a podcast is. 40% of the American population – 115 million people – have listened to at least one. 67 million are monthly consumers.

What’s more, 63% of listeners made a purchase based on something the host recommended. So it makes no sense for marketers not to give it a try.

One of the most common marketing advice is, write less, promote more. Just publishing article after article won’t help you. You need to get your content in front of people. One of the easiest ways to get your content in front of more people is to repurpose your content for various platforms.

You may think that you are already getting decent amount traffic, so you don’t have to worry about repurposing content. But if you aren’t repurposing content, you aren’t fulfilling your content marketing potential. There are other websites where your ideal visitors hang out and you can reach them without creating content from scratch.