Aircel has also introduced a value-added service concept called Cut Your Dialer Tune which promises to allow customers to select any particular part of their favorite song as a dialer tune.

Aircel’s one of its kind value-added service called Quiz Factory can be accessed using Voice, SMS and Data, which allows customers to participate in a contest and win prizes.

According to Reena Rathi, Head-VAS at Aircel, value-added services have turned out to be helpful for customers throughout their entire day, which is a great opportunity for the company to grow in a number of ways.

Aircel has also been in partnership with several digital content providers including Hungama, which offers Limitless Music at just Rs.2 per day.