Based on that very underwhelming leaked gameplay footage of ESO, I have a feeling that ESO is going to be SWtOR v. 2.0 and will not do so well (after the initial rush of sales and subs due to the brand name).

Zenimax will then have to rely on Bethesda to try and save the day with their next game and hope that the Elder Scrolls brand name isn't too tarnished at that point. So it should be interesting to see how Bethesda's next game will turn out since I think they'll probably have to do their best to make it a blockbuster and do a bit of damage control at that point.