Matthew McConaughey's shocking weight loss: Fad diet or Photoshop?

From the looks of
Matthew McConaughey's new Dolce & Gabbana fragrance ad, he's dropped a few kilos.

The usually beach-buff and bare-chested hunk looks as if he's lost his admirable abs and broad shoulders and now appears much more European in silhouette. Even his face looks scary gaunt. And don't get us started on those creepy feminine fingers.