Well, it’s literally the end of the year, and so, the final weekly ecommerce news and tips digest we are sharing from our blog, for 2015.

So, let’s take the time again to chant for the last time : “Oh, what a year it has been!”

Boom in mobile commerce, widespread understanding of omni-channel retail, more sophisticated applications of customer segmentation and lifecycle management were the major topics, that kept ecommerce professionals’ minds quite busy in 2015.

So, for the last time in 2015, let’s deep dive once again to dig in what the last week of the year dropped into our radar of ecommerce news and tips:

Actually, these bad news or let’s say signs of negativity should be actionable learnings for the retailers, when they again gear up for other holiday seasons. Both issues (delayed deliveries and excessive returns) prove that ecommerce is a ‘journey’ play, and a purchase is not completed before it’s been received by the shoppers safely and in pleasure. Delivery – despite being a completely unsexy subject – should receive more and more interest from ecommerce professionals in 2016.

Notes taken down? So, let’s weather the storm and move on with more positive vibes.

On the exact same subject (online shopping traffic), last week, we published a piece on the various sources of ecommerce traffic, and which channels provide how much traffic with their associated performances. Social (and especially Instagram and Pinterest) proves to be the most engaging channel, where direct and organic traffic still covers the most of the traffic, from a quantity perspective.

These days of the year are quite fruitful when it comes to gathering strategic ecommerce tips to share here on our weekly digest. And, one of the brilliant posts we picked for you in that respect is from the content geniuses over at Shopify. Shopify Team compiled a list of their Top 10 articles of 2015 from their blog and it’s definitely a must to read.