Watch the Video on YouTube and Buy a Ticket via Ticketmaster

The feature will be rolled out to all artists with Ticketmaster shows in North America

YouTube users can now buy tickets to concerts by select musical artists directly under their videos thanks to a partnership with Ticketmaster, announced Tuesday.

The Google-owned video site said in a blog post that upcoming U.S. tour dates for “hundreds of artists” will be featured beneath their official music videos, and users can purchase tickets to those events via Ticketmaster “with a simple click.”

YouTube added that the feature will be rolled out to all artists with Ticketmaster shows in North America, with plans to eventually expand the feature worldwide.

The company said in its blog post, “YouTube’s massive fan base, paired with Ticketmaster’s global roster of concerts and security of verified tickets, means that we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets.”