Emerging from air thick with expensive perfume, shoppers wander into a grand hall to be greeted by the intoxicating scents of freshly-baked loaves and roasted coffee. Welcome to the Harrods Roastery and Bake Hall.

London-based The Bread Factory has teamed up with executive chef Nieves Barragán Mohacho from Michelin-star restaurant Barrafina to develop an artichoke sourdough, with all profits to be donated to Action Against Hunger.

The Advertising Standards Authority (ASA) has declined to take action following a complaint by the Real Bread Campaign (RBC) about advertising claiming that artisan bread can be made using a packet mix.