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Facebook launches ‘marketing classroom’ for businesses

Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network.

It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.

The first live learning event is scheduled for Thursday afternoon at 5.30pm GMT and is entitled ‘Exploring the New Facebook Pages’.

Econsultancy social media manager Matt Owen said the tutorials are a useful addition for companies that are new to Facebook advertising.

I think this will be an ongoing process. As Facebook continues to make changes to its ad platform, it will get more people looking to buy ads with no idea how it really works.”

He said that it would be useful for Facebook to educate brands how they can get the most out of the timeline, particularly around promoting the use of apps, as at the moment the timeline wall is featured more prominently than branded apps.

The new marketing classroom is clearly part of Facebook’s drive to get people to spend more of their ad budget on the social network.

It has made a lot of changes to the platform recently, including the introduction of Sponsored Stories in the newsfeed and mobile ads, so it makes sense to illustrate how these features work.

By educating people on the benefits of Facebook advertising – we’re assuming the video tutorials won’t focus much on the limitations of Sponsored Stories – and how they can track the ROI, marketers will feel more confident when buying ad space.

It all helps bolster Facebook’s strength as an ad platform ahead of its IPO.

We know, we know. Everyone is talking about SXSW. Who’s going, who’s not going and what they are going to see there. There’s already talk of #SXSW blockers on Twitter.

Some of the US Econsultancy team is heading down to Austin this morning, and not only do we have a stand at the Interactive Trade Show, but we thought we’d try to do something a little different.

You love the idea of tweeting for Taco Trucks (and who doesn’t)? What do you think about tweeting for your very own panel to come to wherever you are at SXSW? You can do that very thing with #POPupPanel.

Yesterday, PR agency 10Yetis put together an updated list of the top 20 most influential UK PR bloggers, according to the Advertising Age Power 150 blogs list.

‘Head Yeti’ Andy Barr noted that recently there’s been a shuffle in response to a new ranking algorithm, and that there are far more British entries from a broader spread of companies that include SEO and PR, advertising and ‘direct response specialists’.

With multiple facets to optimise for higher conversions, ecommerce brands often treat on-site search as an afterthought. As a result, 72% of desktop ecommerce search engines cannot return relevant results for queries containing synonyms, misspelt words or searches using a model number. By failing to address the search experience, you are losing customers, especially when […]