Investment related searches in Google : ICICIdirect ranked No. 1

TNS Australia has done an online survey in India. They asked about 1006 people in 19 cities covering 8 metros and 11 tier-1 cities . The targeted people were of 18 to 60 years of age group. The survey company wanted to know that how urban people of India do their investments searches. The number of internet users in India has reached to about 137 million.

Internet users using online sources when researching for financial products. Whenever they think about investment, the first company which comes in their mind is ICICIdirect. ICICIdirect got number 1st place in the survey while Sharekhan got the 2nd place.

Following is the list of Top 5 companies in Banking, Insurance and Investment category for FY 11-12.

Rank

Banking

Insurance

Investment

1.

HDFC Bank

LIC

ICICI Direct

2.

State Bank of India

ICICI Prudential

Sharekhan

3.

ICICI Bank

Bajaj Allianz

HDFC Securities

4.

IDBI Bank

Birla Sun Life

HDFC Securities

5.

Union Bank

HDFC Life

Kotak Securities

Google India said in its research report that India today has over 137 million Internet users, and a very high percentage of those users are urban users (99 million) with high disposable income. Given the reach of Internet to high value customers and its influence on the decision making for financial products – we believe that financial
services can create significant value by innovating on the digital medium and adopting an ‘online first’ approach to serve the needs of the digitally savvy customers.