Category: General Article

The Sears Holding Corporation was formed in the year 2004 when the management of Kmart Holding Corporation decided to purchase Sears, Roebuck and Co. After the complete merger in 2005, both Kmart and Sears stores were operated under their own brand names.

Things started going downhill since 2011 and there was no stopping it. The company failed to realise the importance of the internet and turned a dead-eye towards it. As a result, sales began to drop drastically and their only option was to get loans. Even after obtaining large sums of money, the stocks or profit never went up. Why? Because of outdated strategies and lethargic attitude towards marketing the brand. The money was exhausted in meaningless extensions and investments when it should have been used for expanding their e-commerce presence.

Another speculation for its injury can be the mountainous load of debt. The money never seemed to be there to carry out even the most basic of services. Improvements made using the loan money did not perform well enough and therefore, the organisation had to get more money. With increasing losses and near to nothing resources, the corporation was bound to hit rock bottom soon. Loyal customers were only able to keep the company functioning till 2015, where it was named the 20th largest retailing company in the country. But, by then the water had risen high above their heads. The company was paralyzed immensely and it is not wrong to say that the sears holding corporation had … Read More

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If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that … Read More