Demdex

Adobe just announced a big acquisition today; buying behavioral data bank DemDex. Terms of the deal were not disclosed in the release.
Demdex, which launched in 2009, captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The company then score each user across more than 40 behavioral and demographic variables to come up with a… Read More

Data is the lifeblood of the Web, but when it comes to advertising some of the most valuable data ends up all over the place. New York City startup Demdex captures behavioral data on behalf of Websites and advertisers and stores it in a “behavioral data bank.” The 14-employee company just raised $6 million in a series A financing, led by Shasta Ventures. Seed round investors… Read More

Advertisers and websites all too often rely on other companies for data about their own potential customers. A new advertising analytics startup called Demdex came out of stealth mode today to give companies a way to store and make sense of all the behavioral data which they collect or which is collected on their behalf. Read More