Case Study

Retail - Google Shopping

Winnipeg Outfitters are a small catalogue retailler based in Winnipeg Canada. Our Goal was to optimize current Google Shopping activity, grow traffic and increase sales in Canada, whilst maintaining 300% ROI.

Key Stats

+50%

Sales

+90%

increase in clicks

-10%

Reduction in CPC

Results

Our first step, was to run a product performance report. This allowed us to target products that have performed well (in terms of sales and ROI), whilst having a low impression share.Our next step was Product title optimisation (Product SEO). We achieve this by editing the Google Shopping Feed (within the merchant centre). We add unique content to include keyword variations and unique product identifiers - to increase relevant impressions and clicks. We turned this:
Bushnell 2x24mm Night Watch
Into this:
Bushnell 2x24mm Night Watch Monocular with Infrared Illuminator and Rubber Armoured Grip
We worked on outfitters top 250 products. We optimised product titles and descriptions, by hand. To include more keyword variations, product identifiers and features. Results are shown in the key stats above.

Homelia.com is a furniture dropship startup based in the UK. They work with premium furniture brands, wholesalers and manufacturers across the UK. Our main objective was to setup a Google Adwords account and grow sales.

Key Stats

+50%

Sales

+90%

increase in clicks

-10%

Reduction in CPC

Results

Our first step, was to run a product performance report. This allowed us to target products that have performed well (in terms of sales and ROI), whilst having a low impression share.Our next step was Product title optimisation (Product SEO). We achieve this by editing the Google Shopping Feed (within the merchant centre). We add unique content to include keyword variations and unique product identifiers - to increase relevant impressions and clicks. We turned this:
Bushnell 2x24mm Night Watch
Into this:
Bushnell 2x24mm Night Watch Monocular with Infrared Illuminator and Rubber Armoured Grip
We worked on outfitters top 250 products. We optimised product titles and descriptions, by hand. To include more keyword variations, product identifiers and features. Results are shown in the key stats above.

Our History

Josh specialises in large scale Google Shopping campaigns. Feed generation, optimisation, Adwords structuring and management. PPC and account management has been Josh’s speciality for the last 10 years. He generated 500k retail clicks on Black Friday 2016 and generated $300k in revenue from a highly refined Google Shopping setup. Josh’s background is in retail, travel, finance, pharmaceutical and other tough sectors have allowed him to adapt his methods to generate positive ROI across several niches.

Ben specialises in building out highly relevant, highly targeted paid search campaigns at serious scale. PPC and data analysis has been Ben's speciality for the past 12+ years. His coding background allows him to build the tools to implement and scale adwords account quicker whilst following tried and tested methodologies. Co-Founder of a Price Comparison company that has driven over $1 billion in retail sales, he understands the importance of ad content, relevancy, ROI and large scale growth.

Testimonials

Some kind words from our awesome clients

When our initial user acquisition strategy didn’t pan out the way we’d planned, we turned to Josh & Ben at grow.online to assist in getting us out of the hole we were in. Before long we were back on track & exceeding numbers our little startup had only dreamed of - within a few months, we had an optimized PPC program with millions of targeted, product-centric keywords, a CTR & CR that was getting better weekly, a PLA program that was generating roughly 8 million in sales per month and a very happy investor. As I was coming from the affiliate / e-commerce deal industry with very little to no knowledge of PPC, Josh & Ben came in and got us to where we needed to be. Their experience in the industry proved to be the missing piece. The best part, while we were prepared to do so, we didn’t have to fully exhaust our marketing budget to get there. I’d highly recommend grow.online. With their experience, they make a great addition to any marketing team. Whether you’re looking for additional traffic, sales or you just need some minor tweaking of your program, Josh & Ben have shown that they are the right guys for the job. *

Mendy Perlman
Co-Founder and COO of DealTrend LLC

"As a tech-savvy business owner I didn't want to commit to long term contracts or give up complete control of our advertising accounts.
We're quite hands on with the advertising in-house.
I just wanted someone to come in, fix the leaks, and leave us to it! Grow
'Optimisation' did just that for us and within one month dropped our Cost Per Conversion from
£400 to just over £100. As well as cutting costs Josh & Ben left us with golden nuggets of best practices within
Adwords that will serve us for the lifetime of campaigns. We have since used them again for another campaign.
The high value, low commitment offering here is what we really love - kudos for Josh & Ben for creating such a service." *

Joe Davies
Co-Founder at FatJoe

* Disclaimer: All results and improvements are specific to each client testimonial. Results vary from client to client and there are no guarantees every client will see the same results.

Frequently Asked Questions

What makes you different from other agencies?

We don’t want to be a typical digital marketing agency. We are growth experts. Our background is in running, optimising and managing our own advertising accounts and web sites. We know what it takes to turn a profit on every advertising penny spent. We have a distinguished background in running very large scale PPC accounts and optimising funnels to generate the maximum amount of profit.

What do you do differently from other agencies?

We are not just PPC specialists, we are data, CRO and strategic specialists too. Our goal is to think outside the box, to spot opportunities and take them as fast as possible. We are so confident in our ability to deliver we offer performance based consulting fees for adwords management.

How do you make display work?

Display is our hidden gem, it is notoriously difficult to crack. There are millions of sites out there that can display your banners and it is our job to find them. We produce a profile, a set of hyper targeted campaigns and a strategy that cuts through all the waste and gets you results. We are proud of our display methodologies, which we have refined and tuned to give us an advantage over other agencies. Our goals are to still drive results for you and display is our hidden opportunity.

How long have you been doing Adwords?

Since 2004. We have worked in virtually markets and sectors available and we have a very developed understanding of the strategies required for each sector.

Are you hands on?

Of course, with our management programs we handle everything, optimisations, refinement and reporting.

What countries do you operate in?

We operate in over 6 countries worldwide now.

How can I get a price for the work I need?

Get in touch to discuss your requirements and we can send out a free performance review and growth proposal.

Are there any setup fees?

In some cases we do charge a setup fee. This is to cover the work of optimising a new account. We will include and itemise exactly what is carried out and the cost for this in any proposal we send to you.

What are the contract terms?

We offer flexible contracts to all our customers. Typically, we offer a 30 day rolling contract, however, we do recommend a commitment of 3 months minimum. This allows us to fully implement and refine the results.

What is your pricing?

Our focus is growth, so we do offer performance based pricing; our fees are dependant on growth. We grow with you and we are incentivised to grow your account too. We do have baseline management prices. Please get in touch to discuss pricing.
*** Min pricing is based on the number of campaigns and products / services you want us to manage. ***

Do you offer services to agencies?

Yes, we are working with agencies in 6 countries already. We are setup to compliment your workflow, bid management software and methodologies. We write premium ad
content for your client accounts working directly with the agency to accomplish this. Our account setup service is managed from within your MCC so it is all under your brand.