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Ask a journalist who do they write for and they’ll probably ream off a list of magazines or newspaper.

Ask a web copywriter who they write for and they may list of a load of clients. But really when you’re asking that of a web copywriter that’s not necessarily the answer you’re seeking. The first on their list should be the reader. Of course you do some writing for the client and of course if you’re including keywords and key phrases in the text to help with SEO, well you’re writing for the search engines and their algorithms and systems.

Some people to seem to think that a Google patent in relation to ‘inadequate content’ means that keyword stuffed, uninteresting and useless content will be filtered out of results. That’s great for search engine users so – they’ll probably get the useful information they came to the internet for in the first place. It’s a great theory – but there are other things at play…

According to the Financial Times “Google obtained a patent this year for a system that would help it identify “inadequate content” on the web, based on comparisons of what people search for and what they find.” This information could be sold to online publishers or given away.

The SEO by the Sea blog raises the question as to whether people would start writing content on areas because Google suggests there’s a lack of content on that topic? He also says that sometimes people blame the search engine as opposed to content creators when they get search engine results they aren’t happy with. He adds: “It’s possible that there may be information on that query or topic that isn’t in a very search engine friendly format, which couldn’t be indexed by the search engine. It’s also possible that there just aren’t very many quality pages that might provide results on those topics.”

Referencing the Financial Times article on TechCentral.ie they’re saying “If true this could lead to a paradigm shift in how companies handle copywriting to become more reader- over system-oriented.”

So how ready are you for whatever Google is going to next throw at us? Do you have quality content? Do you think it matters? Are you writing for the reader?