The ‘heart and ride’ campaign, launched on 27 September, follows the £2.8m purchase of a new fleet of 21 greener Stagecoach buses that meet the latest European emission standards.

Cambridgeshire and Stagecoach have teamed up with Boots to offer free health checks – including blood pressure tests, BMI calculations and lung tests – on board one of the new buses.

The campaign is the latest in a range of initiatives devised by Cambridgeshire’s comms team to make the buses more appealing to the local community.

Last year, Cambridgeshire raised £44,000 for Cancer Res­earch UK after painting a bus bright pink to promote the campaign. There has also been a ‘park and read’ scheme, where books were made available on buses.

Helen Green, park and ride marketing manager, said: ‘All of these campaigns are aimed at providing a community feel to the park and ride buses.’