Most of what else was added in the updates to Instagram for iOS and Android was hashed over yesterday, including support for 25 additional languages, a new Mayfair filter, uploads from non-camera roll albums, and fixes to a bug with its privacy policy toggle.

The ability to share to a Facebook Page is fascinating, though, as it will encourage brands to create accounts on Instagram. That could lay the groundwork for turning these brands into advertisers once Instagram figures out how it wants its ad business to look.

If it wasn’t obvious enough, brands should probably start looking to hire top Instagram-takers to prep for the next age of social advertising that focuses on photos. Subtly turning product photos into marketing content without being overbearing is no easy feat. A brand’s best bet might be recruiting people who’ve acquired millions of followers by mastering the art and science of what resonates on Instagram.