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Do you have a business idea but not sure how to structure your thinking around it? In this talk let's explore how we, as human beings, think particularly about business.

Despite the critical differences among us in the way we think about business, there are universal principles that apply to all of us.

Come along to discover the different nature of divergent and convergent thinking, and which is more natural to you. Finally how to organise it to translate an idea into something valuable to your customers.