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Precouture

How it works

1

Watch our trunkshow videos and galleries.

Take your front row seat, access the newest collections of the best-known designers on the very same day of their fashionweek shows.

2

Preorder your favorite items for a limited period of time before all others.

Get your favorite looks for the next season and preorder them simply by paying a 30% down payment at the time of your order.

3

Receive your items at least one month before the official release in stores.

Thank you for your preorder! The items you want will be produced especially for you, in your size and delivered within the next 12 to 16 weeks.

Philosophy Di Lorenzo Serafini

Lorenzo Serafini describes his Fall-Winter 16/17 collection as a mash-up of Princess Diana and Siouxsie Sioux. Staying true to his roots, Serafini designed a truly romantic and evocative collection. We especially love the feminine lace dresses, the vinyl leather peacoats and pants as well as the luxurious velvet dresses.

Lorenzo Serafini describes his Fall-Winter 16/17 collection as a mash-up of Princess Diana and Siouxsie Sioux. Staying true to his roots, Serafini designed a truly romantic and evocative collection. We especially love the feminine lace dresses, the vinyl leather peacoats and pants as well as the luxurious velvet dresses.