From Beer Advocate:
"Belmont, MA - July 31st, 2012 - We are extremely proud to announce that in deciding to expand what we once called the "little beer store", we have realized the most successful way to accomplish this is by franchising Craft Beer Cellar. We are deeply committed to retail Craft Beer access and education, across New England and the United States. In making this change, we have officially moved over to Craft Beer Cellar's new mantra and path - "no crap beer", which is our new web address, and where you will find every store in our family, including updated inventories!

Our immediate goal is to open three stores by the end of 2013, with our initial focus being on Lowell, Swampscott, Chelsea, and Needham, Massachusetts. Thereafter, we will concentrate on the remainder of New England. We will work very hard with our current distributors to ensure that access and product availability is as good as it is right here on Leonard Street, and we'll do so by being the same great partners we've been since the day we opened our doors!"