The Popular Demand Video Lookbook Features Freddie Gibbs

This Popular Demand video lookbook features the California-based holiday line as well as rising rappers Freddie Gibbs, Clyde Carson, Ty$ and Tory Lanez.

From an exclusive behind the scenes vantage point, the camera captures the hilarity and excitement of the lookbook shoot inside Young California studios. Popular Demand is a young, fresh brand which in less than a year has made enormous headway on the west coast of the United States.

The Popular Demand video displays its latest pieces which include winter hats in various colors as well as snap backs reading "Popular." Crew neck sweaters and t-shirts feature designs that play on the American flag image and use snake skin prints.