The CBC averaged 386,000 viewers for the Milos Raonic-Vasek Pospisil men’s semifinal at the ATP Rogers Cup last Saturday, marking the best audience on record for a semifinal match at the event. The all-Canadian match was up 72% from the previous record, set in ’10 with a Rafael Nadal-Andy Murray match (225,000 viewers). Sunday’s final “clearly benefitted from a Raonic bump,” averaging 494,000 viewers, “by far the largest audience” for a final at the event since at least ’06. The previous high was 335,000 viewers for the Novak Djokovic-Roger Federer final in ’07 (TORONTO STAR, 8/13).

FOOTBALL IS BACK: The Cardinals-Packers preseason game on Aug. 9 on Milwaukee’s WTMJ-TV drew an audience “that was about one-third smaller” than last year’s Packers preseason opener. Many Time Warner Cable customers “did not see the game ... due to the ongoing contract dispute between the station’s owner and the cable company” (BIZJOURNALS.com, 8/12)….KPIX-TV drew a 12.9 local rating in S.F.-Oakland-San Jose for the Broncos-49ers preseason game on Aug. 8, delivering “more local households than watched the NCAA basketball championship last April -- or watched any of the A’s playoff baseball games last October” (MERCURYNEWS.com, 8/15).