Amazon briefly slashes Prime to £59 ahead of Black Friday

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With Black Friday and Christmas on the horizon, Amazon knows that countless Brits would appreciate next-day deliveries and other Prime-associated perks.

As a result, the retailer is making it a little cheaper than usual to sign up for an annual membership — £59, rather than £79. It’s a sizeable price-drop, although the deal only runs until Wednesday (November 18th). So if you want in, better act fast. For that price you’ll gain access to Amazon’s ancillary services, including Prime Video (its Netflix equivalent), Prime Music (its Spotify equivalent) and unlimited photo storage through Cloud Drive. Even if you’re an infrequent Amazon shopper, this could make one of its “all-in” 12-month subscriptions worthwhile. It also means you can try some of its more experimental delivery services, like Amazon Pantry and Prime Now, for when your cupboards are bare and it’s too cold to brave a trip to the shops.