The first impression of a company is often delivered by it's logo. The image emodying an organization has to be perfect, it's difficult to master the perfect logo, but it's well worth the time.

Logos can be made interesting. For example, the BMW logo shows a propeller of a plane in motion against the blue sky. This is because BMW used to build engines for German planes. The color scheme of logo is also derived from the flag of the state of "Bavaria" in Germany, where BMW is headquartered.

Color is very important to brand recognition. Scientists and researchers believe certain colors make us feel a certain way about something like this infographic by The Logo Company suggests.