Hotel fraud is getting more complex to manage. No one wants to lose a customer with a high lifetime value over the marginal cost of a fraudulent room and or replacing points lost from a loyalty account.

Data is the key to identifying and preventing fraud in the airline industry. But there is so much data—spanning direct and indirect transactions through a number of engagement channels—that fraudulent activities are like needles in a very large haystack.

Fraudsters targeting the airline industry have become sophisticated and nimble, able to skillfully identify and exploit a carrier’s vulnerabilities. And as those gaps are filled, they quickly change their tactics and move to the next area of exposure and opportunity.

Even the online retailers that have fraud almost entirely in control still wrestle with losses on eGift cards with high demand from last minute holiday shoppers. If you’re a retailer, you probably understand both the pressure to help grow revenue, and the dangers of eGift card fraud.