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We are inspired by women who are effortless in their personal style, are lovers of denim, and most importantly, appreciate the beauty of nuance and subtlety.

We have fun with the idea of classics and re-interpret them, celebrating the spirit of individuality and community - with a special nod to youth and counterculture. Our design philosophy is driven by real life, and the belief that what you wear is all about letting your personality shine through.

It is a thoughtful approach to timeless fashion, understated yet expressive.