How Oreo Culture-Jacked The Super Bowl

By

Lyneka Little

Feb 4, 2013 10:14 am ET

After the lights went out at last night’s Super Bowl, light bulbs went on above the heads of the creative team behind Oreo cookies ads. When a power outage at the Superdome in New Orleans stopped the game between the Baltimore Ravens and the San Francisco 49ers for an epic 34 minutes, Oreo’s team took action and posted a simple ad that was retweeted, or shared, more than 14,500 times on Twitter. The message: “Power Out? No Problem” accompanied with a picture of a cookie with the line “You can still dunk in the dark.” How did 360i –the agency responsible for the ad– do it so quickly? More after the jump.

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