There's more on recent rumors that Vivendi SA is considering selling off its stake in Activision Blizzard on Reuters, where they say that the French telecom giant had decided it will divest itself of the gaming unit. The report indicates that they are gauging interest from those with suitably deep pocketbooks: "Although a formal process has not started, bankers close to Vivendi are sounding out cash-rich trade players, including China's Tencent and U.S. duo Time Warner and Microsoft, as well as private-equity heavyweights KKR, Providence and Blackstone, banking sources said." Reuters got no comment responses about this from Microsoft and Time Warner. Thanks VG247.

Bosanac wrote on Jul 11, 2012, 11:22:I don't get it.. Blizzard is a cash cow.. COD is a cash cow. Why call it liability?

Because WoW is on a downward trend and COD probably is too?

They made their cash... they want to dump Activision before it's not "sellable".... In other words, whomever buys it will probably still make a little money, but the Easy cash is going to go away soon, unless another blockbuster is born (which is the risk).