The move is intended to position 44ounces more broadly across the continuum of services that midsized to large companies need when seeking to harness and execute on insight derived from big data analytics. These services include dataset creation, predictive analytics, research, strategy, and more standard marketing services, such as advertising, direct marketing, and public relations across all platforms. With this deal, all these services will come under the 44ounces brand.

"The ability to assist clients from initial dataset creation to results assimilation all the way to execution and closed-loop tracking and reporting is the big issue in marketing today, particularly when it comes to integrating online and offline activities across multiple media platforms and all the data these activities produce," said Michael Fife, principal director of 44ounces, in a statement. "Our analytical resources and integrated marketing expertise enable us to do just that."