event agenda

Structuring your event's agenda might be the most important part of planning your event. No matter what your content, the way you pull it together in an agenda can have a big impact on your success. We've produced hundreds of events over the last decade, and we've learned a lot about agenda effectiveness. We've learned a lot about content effectiveness, too, but that's not what we're talking about here. This post is more 'meta.' It's [...]