The Sub-Saharan African (SSA) mobile market presents significant
opportunities for telecommunication companies, device and module
vendors, application and platform providers, and access network
providers operating in this space. However, it is important to
understand the specific needs and challenges of this rapidly changing
and growing market. This study investigates the various upcoming
opportunities s SSA mobile end-user trends are changing and maturing.
Mobile phones are moving beyond communication tools to become service
delivery platforms. The availability of applications and the development
of various value-added services (VAS) enable end users to use their
mobile phones for mobile banking, music streaming, and social media,
amongst other services.

Key Questions This Study Will Answer:

How does the SSA mobile market compare with the rest of the world?

What is driving the overall market growth in the next 7 years?

What is restraining the overall market growth in the next 7 years?

What trends are shaping the development of the mobile market in SSA?

What are the specific needs and trends of end users in SSA?

How are developments in the mobile market effecting other vertical
markets in SSA?