This video from loveLife takes a new look at the female condom.

In loveLife's campaign this year they’re promoting the use and awareness of the new and improved female condom, FC2.

"Our aim is to get guys to support their female partner’s choice and for everyone to try out the experience of the greatly improved, thin, lubricated and oh-so-easy to use female condom," the organisation's press release says.

Take a look at their video below:

It's certainly eye-catching, what with dancing condoms, martial arts and reed dancers, but what do you think of the ad? Do you think the female condom can be made more popular with this approach?

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