2019 Rolls-Royce Cullinan: Here’s Why The Company Is Racing To Meet Demand

Rolls-Royce rolled out its first SUV to major fanfare.

The Rolls-Royce Cullinan is in such high demand, the company can’t keep up with its production. Automotive News reports the much-hyped model continues to bring in orders since it went on sale late last year. The current order bank is full through July, according to Martin Fritsches, CEO of Rolls-Royce Cars Americas. The 2019 Rolls-Royce Cullinan is produced at a single plant in Goodwood, UK.

[Photo: Rolls-Royce]

But why is it drawing such demand? Could it be the 6.75-liter, 563 horsepower V12 under the hood? Perhaps it’s the sheer opulence, like the pristine leather seats. In fact, those seats are made from leather of cows bred in areas with no barbed wire, so they can’t nick their hides. There’s also a button for rear passengers to close the rear-hinged doors, like in the Phantom sedan. Or, it could be that this is the first Rolls-Royce with a dedicated off-road mode.

Both inside and out, the 2019 Rolls-Royce Cullinan’s features largely mirror that of the Phantom. That is to say, the car is insanely luxurious and also quite expensive. Prices for the Cullinan start at $325,000, but can easily stretch north of $400,000 with some options.

[Photo: Rolls-Royce]

If you’re looking at one of these cars, it may be the combination of all these factors that drive up demand. In the video above, Roman and Nik Miles go over everything you’ll need to know about the 2019 Rolls-Royce Cullinan. Stay tuned to TFLcar.com for more updates!

Zach is a writer and Managing Editor for TFLcar. He has held a lifelong passion for cars, with a particular interest in hot hatchbacks and off-road rigs. Born and raised in Colorado, Zach holds a Bachelor's Degree in English from Colorado State University, and is based in Boulder, Colorado.