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Project Spark is one of the most fascinating looking games coming to Xbox One.

The world-building game gives players a big sandbox to play in---creating games or playing those made by others, and basically just giving people the ability to build fantastical worlds.

If content is king---and it is---then user-generated content is the holy grail of video game development. Look no further than the success of indie bestseller Minecraft, or the Toybox mode from Disney Infinity. Even EverQuest Next turned to user-generated content with its Landmark release. Free-to-play MMO Neverwinter allows users to create quests.

Project Spark aims to go one step further, allowing players to create entire games---handing over the reigns, you could say, and giving people the basic building blocks to tell their own stories and create their own worlds.

CREATE. Enjoy special access to the ultimate interactive digital playground for fans and creators. Use the power of your own creativity, storytelling and personality to build unique and instantly playable levels, games and worlds.

PLAY. Experience hundreds of never-before-played games, give feedback and comments on gameplay, and even remix other user’s games with a personal twist.

SHARE. Creations can be shared with Team Dakota and other Beta participants within the community. Share your creations with others around the world and be among the first to leave your mark on this groundbreaking digital canvas.

For my part, Project Spark ranks pretty high in most-anticipated games for any next-gen system. Team Dakota promises big things, and I hope they deliver on those promises. Certainly this is a game that looks far more creative than many of the Xbox 360 exclusives, which were all too often of the shooter variety.

For one thing---as the video below illustrates---you can make all kinds of games here. There's even the briefest flash of a Flappy Bird clone. Oh dear....