product line roadmapping

Consider the world’s most ingeniously designed products. Whether it’s your smartphone, your favorite racing bike or a nifty robotic lawn mower – they all have a one thing in common: rather than being conceived overnight, they were shaped by a series of consecutive, systematic innovations. But how does such a structured product innovation approach look? This CREAX project illustrates the ins and outs.

Countless articles argue: To remain competitive, companies need to consistently build their innovation portfolio. Value-oriented improvement and new developments must permeate the business. This article discusses a structured approach, known as a Rapid Innovation Cycle, which brings a repeatable process to innovation, empowering individuals to contribute more and organizations to look beyond themselves—all leading to a higher success rate.

Knowing the best practices to follow is key to avoiding the pitfalls in new product development (NPD) process integration. Whether you’re a ways down the path toward a mature architecture or just getting started, here are five tips gathered from 30+ years of helping product development organizations improve their productivity and mature their full architecture of NPD.

Innovation is about moving an organization forward. But many companies are trying to get there without an execution plan; without any way to assess the how, why, where, what and when, and to adjust when the unexpected comes along (as it always does). Those involved with innovation planning are increasingly understanding that the answers are found in product line roadmapping – a critical front-end process that has finally come of age.

Imagine sailing in the World Cup race without a strategic plan or a map. It is a sport where speed is of the essence, decisions (and perhaps more importantly the timing of those decisions) are paramount, and team talents must be optimized at any moment. With competitors abound displaying their impressive spinnakers and advanced technology–only the risk takers advance. The will to win is apparent, yet without a strategy and a map, a team would drift into execution mode and lose the race.

The use of innovation management increases your operational margins. This was one of the key findings of a European study on Innovation Management performance within SMEs. The growth champions were reaching approximately 12% operational margins, an exceptional performance compared to the 5% operational margin of the average SME. In this article Dr. Dirk Balfanz and Dr. Bernhard Kölmel describe a lean and efficient approach to Innovation Management specifically targeted to the needs of SMEs.