High-level branding and management staff should be involved in the Website messaging and marketing

A clear direct tagline and /or slogan is needed on every Website

A well-defined understanding of the target market is critical

The Website content must speak in the language of target market

Many Websites are loaded with brochure copy or marketing-speak copy, does that lead to a generic site? Brochure copy is the best example of a generic Website. Learn how to write for your target market and the Web in general. Don’t talk about your business too much and use direct and clear communication on all site pages.

How can graphics, images and photos keep a site from being generic?

Avoid clip art with no messaging

Use real people with captions in photos and graphics

Focus on real product photos with as much detail as possible

Use optional video, slides Flash and other media to tell the story

What are the key action items for the listener?

What makes your business unique and special? Add those benefits to your Website

Evaluate your Website from the target market’s point of view

Use clear direct taglines and messaging

Use dynamic, but unique photography and media with captions and messaging

Offer product views and descriptions not offered anywhere else on the Web

Make it very easy to contact your company

Get feedback through user testing

This has been the Intuitive Websites Internet Marketing Podcast for more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com.

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.