The Call of the Wild

Quality Outfitting with a Nod to Tradition.

We source only the highest-quality outdoor camping and survival gear, directly importing from our suppliers around the globe. Our products blend cutting-edge technology with a respect for tradition—each one an embodiment of our motto: sturdy, not trendy.

Our Heritage

Back to Basics

Since 1999, the founders of J&J Kniv Supply Co. have been teaming up in the backcountry in search of the next adventure. After years of braving the elements and improvising on the spot, they forged a deep appreciation for trustworthy equipment they could rely on.

In 2012, the two set out to form a company to disrupt the overland industry. Offering only tried and true camping gear, J&J Kniv Supply Co. takes guesswork out of equation so you can focus on what matters—your next adventure.

J&J Kniv Supply Co. maintains a steadfast motto: sturdy, not trendy. That means gear that won’t let you down—no batteries that go dead, bulbs that burn out, equipment that can't get a signal. We only supply gear that works, no matter the situation or environment.