With around 16,000 customers over 100 key stockists in the US, it is now seeking to expand its international presence and is using Moda to test the UK market.

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The company is looking to target both the independent sector and high street chains with its offering, which includes a selection of fashion, shapewear and basic pieces.

On day one of the Moda show, sales director Isaac Shalom told Lingerie Insight: “We wanted to expand with our products. We think there is an opportunity here for us. So far, today has been better than we thought.”