WR Duds

Cobb, Randall - GB

Cobb is only 26 years old and a top-three target in Green Bay's Aaron Rodgers-led offense, but he simply can't be trusted as any more than a flex after two consecutive disappointing seasons. Cobb finished eighth among wide receivers in fantasy points in 2014, but fell to 26th in 2015 and 52nd (in 13 games) last season. Cobb has posted two top-10 fantasy weeks over the past two seasons. Cobb's efficiency has been fine -- he caught 74 percent of his targets (ranking eighth) and averaged 6.0 yards after the catch (ninth) last year -- but his role (6.5-yard average depth of target) limited him to a career-low 10.2 yards per catch (10th lowest). Downgrade Green Bay's slot receiver slightly in non-PPR as we see him as a fantasy WR4, rather than where we've seen some target him as a fantasy WR2 due to his lower than expected production the last two seasons.

Hilton, TY - IND

Following four years as essentially a solid No. 2 fantasy receiver, Hilton took his game to a new level in 2016. The 5-foot-9, 180-pound playmaker caught 91 of 153 targets for 1,448 yards, all of which were career highs. Hilton averaged 9.5 yards per target (10th best) and finished as a top-10 fantasy receiver during 38 percent of his outings (sixth best). Hilton isn't a great source of touchdowns, averaging exactly six per season since entering the league, but he makes up for it with heavy volume and high-end efficiency in the Colts' pass-heavy, Andrew Luck-led offense. However, his draft position is high considering the uncertainty with Andrew Luck. As a result, we feel that drafting him as a top 10 fantasy WR comes with more risk than we are usually willing to recommend.

Adams, Davante - GB

Can Davante Adams score double-digit touchdowns again? If he can't, he's going to disappoint. Adams, like all Packers pass catchers, benefited mightily from the team's inability to run the ball effectively last season. To his credit, Adams also stepped up, catching 62 percent of his 121 targets for 62.3 yards per game. Adams also put up 10-plus Fantasy points in nine of 16 tries. It's a lot to live up to, especially after the Packers addressed their run game this offseason. The good news is that the Packers have Aaron Rodgers, so it's not like they'll morph into a Rex Ryan-like offense that barely passes the ball. Adams should keep playing well, but it's unlikely he finishes as a Top 10 receiver like he did in '16. Adams will still get drafted as a borderline No. No. 2 Fantasy receiver with 1,000-yard, eight-score potential, but don't overvalue him as a top 15 WR.

Landry, Jarvis - CLE

Landry enters his fourth NFL season as one of the game's most reliable short-area/slot targets, but his role has grossly capped his fantasy upside. Landry ranks fourth in the NFL in receptions but 58th in touchdown catches since entering the league. Incredibly, Landry was afforded only one end zone target last season, which was down sharply from his total of nine in 2015. Still, he finished as a top-10 fantasy receiver in 31 percent of his appearances (seventh best). Ryan Tannehill's top target will continue to dominate with the ball in his hands (his 6.8 RAC was third-best among wideouts last year) and makes for a quality WR3 with WR2 potential, but it feels like Parker, Stills, and Thomas will eat into his targets with Cutler on board.

WALLACE, MIKE - PHI

Mike Wallace has a chance to do something he hasn't done since 2011: rack up over 1,000 yards in consecutive seasons. With Steve Smith retiring and Kamar Aiken leaving Baltimore, Wallace has a clear path to playing time and targets. He proved last season he's capable of being the go-to guy for the Ravens with a 62.1 percent catch rate, 10 catches for 20-plus yards and five for 40-plus yards. The only guys in his way are third-year receiver Breshad Perriman, who the Ravens will push to be the primary target in the offense, and veteran Jeremy Maclin, who might end up as that primary target if Perriman falters. Either way, Wallace should see a lot of playing time and come up with 60 or so catches. He won't be a popular name to draft, but in a game where stats are all that matter, Wallace will provide some good depth. Round 10 is the time to consider taking him.