best press release sites media release format

This may sound surprising coming from the owner of a digital PR agency, but I’ve got a love/hate relationship with press releases. If I’m being honest, sometimes it’s mostly hate (and primarily directed toward press release distribution services that make big promises and rarely, if ever, deliver). And I’m not alone: many pros in the PR industry are ready to dance on the grave of traditional press release distribution.
So if your story is about the the launch of the first financial planning consultancy for women, say exactly that. Women cash in on financial planning might sound like a better headline, but may mean nothing to a busy journalist scanning their inbox.
He is passionate about the crowdfunding industry and helping people reach their fundraising goals through behind-the-scenes interviews of successful crowdfunders, marketing tips, promotional resources, and more.
Why Many [Not-so-Smart] Digital Marketers Malign Press Releases & PR – […] distribution websites may seem like an easy public relations tactic, PR and SEO experts generally recommend avoiding them or…
In our Quick & Easy Guide to Sharing Your Press Release with the World, we provide tips on these and other press release nuts and bolts. But, while the basic bones of all releases should remain the same, each press release’s purpose will present key differences in the way it should be formatted.
Make it clean, crisp, and applicable to your audience. Odds are whoever you sent your press release to has a dozen just like it in his/her inbox just waiting to be ignored. If you want yours to be chosen, it’s got to be good. Not only does it have to be good, but it has to be as close to ready for press as possible.
Not only do they provide free press release distribution services, but for an additional fee, they can also help create press releases, making them an incredibly versatile free press release distribution site.
Beth, the answer lies in reaching the broader audience of workers, particularly those who are covered by workman’s comp, before they are injured. If you work backward from their problems and situations, you should be able to determine what they need to know in advance of need of services. That understanding, in turn, would determine content choices to reach them where they are so they know you’re a resource. Does that help? Sherri
In the 1830s, France had several specialized agencies. Agence Havas was founded in 1835 by a Parisian translator and advertising agent, Charles-Louis Havas, to supply news about France to foreign customers. In the 1840s, Havas gradually incorporated other French agencies into his agency. Agence Havas evolved into Agence France-Presse (AFP).[4] Two of his employees, Bernhard Wolff and Paul Julius Reuter, later set up rival news agencies, Wolffs Telegraphisches Bureau in 1849 in Berlin and Reuters in 1851 in London. Guglielmo Stefani founded the Agenzia Stefani, which became the most important press agency in Italy from the mid-19th century to World War II, in Turin in 1853.
If you’re tired of going the DIY route with your PR and you’re interested in finding out more about the costs of bring in the professionals, click here to download a free copy of our generic proposal and pricing list. If you have any other questions, let us know in the comments below or tweet us @ContentFac.
Hi Emmy, Thanks a lot for this template. I’m working on a press release for my mobile app. After going through examples of other press releases, I noticed that a lot of grabers stem from the headline. How much more important would that be? Thanks, Makori.
Once you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use for context around your announcement and help paint a picture of how your news affects the given industry, customer base, and landscape.
The International Managed Service company PATECCO establishes and maintains a trustworthy networking environment by providing key and certificate management services. Public Key Infrastructure (PKI) is used by PATECCO as an effective method for implementing multi-factor authentication and to meet security… – March 04, 2018 – PATECCO
Every element of your message needs to drive to your objective, e.g. driving traffic to a web site, getting people to register, or inspiring media coverage. Keep this in mind as you develop your message.
For huge, FORTUNE 500-style companies looking to build relationships with shareholders and investors, a service such as Business Wire makes the most sense. And for companies that are really looking for a total software solution that includes press release distribution as part of a broader set of marketing and communication activities, then an offering like CISION is a good choice.
A subheading can be a way to get the inform/intrigue balance right – if your headline is more heavily one function than the other, the subheading can be the place to compensate and redress the balance.
If you need SEO on a budget, you’ll find more basic reports and decent local pickup with Marketwired. Their Account Reps are reportedly friendly and their rates are more competitive than PR Newswire and BusinessWire, making it a decent buy for IT industry and local market releases, You can score press release distribution for as little as $150 entry-level.
While operating under the same company, there are two versions of this free press release distribution: free content distribution and paid content distribution (targeted). Both offer different services for different business needs, creating a versatile free press release service.
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Tie it together. Provide some extra information links that support your press release. Does the company you’re selling have additional information online that readers may find useful? Great. Add it in.
From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release.
You use this template partly because the media don’t have time to plough through why the world needs a new widget or how it was developed (they simply want to know whether or not your new widget is of interest to their audience) and partly because the template makes it easy to cut the story to fit the space available. No need to edit. Simply cut from the bottom paragraph upwards.
We have used the Mequoda Method to create a 21st century magazine experience that includes print, online and tablet editions. This fully integrated system allows us to reach our audience on a global basis, in real time.
If your press release has gone onto a second page, you’ve probably got two or more stories. (Or you’ve padded it out with irrelevant, self-congratulatory quotes from ‘important’ people you’ve been told have to be included.)
While this may seem like a simple approach, it serves a critical purpose. First, it gives journalists something to pull out of your press release and use in publication. Second, it inspires confidence within the people reading your press release.
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
Don’t’ forget that media organizations run on tight deadlines. Pommerehn says the morning is typically the best time to send a release for most publications while late morning or early afternoon is better for television and radio outlets.
Public Relations professionals know that one of the most important parts of the job is media relations, talking to journalists, editors and bloggers to understand what kinds of story would interest them – what’s the point in writing and issuing news if no-one covers it? However, instead of doing pre sell-ins to see if a release you are considering be of interest, there is now a far easier way of getting your news out there…without ever having to lift the phone! Free PR distribution websites have been getting more and more popular in light of the current economic climate. But, which sites are a scam, which actually offer you the free PR distribution service you want to get your release online and which offer you even more, such as links and syndication to other sites?
The first paragraph (two to three sentences) should sum up the press release, and the additional content must elaborate it. In a fast-paced world, neither journalists, nor other readers, would read the entire press release if the start of the article didn’t generate interest.
However, if you’re approaching someone who blogs or vlogs in the spare time, this rule may not apply. Follow them on social media, find out when they’re active (consider that they may be using Hootsuite or similar to schedule posts) and try to approach them when they are online. This way, you’ll be ready to answer any questions immediately.