New Presentation: Travel Megatrends Defining the Tours and Activities Market in 2014

Jason Clampet, Skift

- Aug 10, 2014 10:00 am

Skift Take

The changes are coming to the tours and activities sector, mostly centered around the changing habits of travelers. Download this detailed presentation to understand these changes.

— Rafat Ali

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The global tours and activities is perhaps one of the last bastions left in the travel industry that hasn’t been completely disintermediated by the online travels disruptors.

But the changes are coming, converging from across all sectors of the travel industry and beyond, mostly centered around the changing habits of travelers as a result of online, mobile, globalization and indeed newer generations growing up digital.

Earlier this week our CEO Rafat Ali gave an extensive talk at the National Tour Association’s annual Contact conference in Portland, OR, on the global travel megatrends affecting the tours and activities market in 2014, and how that will manifest over the company years.

The 10 trends outlined in the report:

Rise of the Silent Traveler

Hospitality: Rise of Local & Alternative

Curation In Travel: Less is More

Visuals Are New Language of Marketing in Travel

Sharing Economy Is Legit, And Eating Your Share

Moving Tourists Beyond Hubs: Reinventing Tired Brands

Mobile Is Moving In-Market In Travel

Rise of Mindfulness in Travel

The TED-ifcation of Travel Experiences

As Goes Iceland, So Goes The World

Download the full presentation and the 10 trends we think that tour operators worldwide need to understand and respond to, to survive and thrive in this new reality.