AMERICAN GIRL® OPENS NEW STORE TO CELEBRATE GIRLS!

Stanford Shopping Center Becomes Home of Popular American Girl Store in November

Middleton, WI (September 17, 2013) - Girls in the San Francisco area will soon have a new reason—and place!—to celebrate. On November 16, 2013, American Girl unveils its new retail experience at Stanford Shopping Center, one of the country's most premier open-air shopping and entertainment destinations. The new two-level 15,000-square-foot retail site, located in Palo Alto, California features a fun, casual environment where girls and their family members and friends can shop for their favorite American Girl products, enjoy lunch and dinner, or an unforgettable dessert in the Bistro, treat their doll to a new 'do in the Doll Hair Salon, and celebrate birthdays or other special events.

"We're delighted to debut a beautiful new store in Palo Alto and welcome our American Girl fans in the area to a special place designed just for them," says Jean McKenzie, executive vice president of American Girl. "Whether they're celebrating a birthday, shopping for the latest American Girl products, or sharing a meal in the Bistro, girls and their families will find that the new store promises to provide a lasting memory they'll treasure for years to come."

The American Girl store will feature a complete assortment of the company's popular historical and contemporary dolls, along with a selection of doll outfits, accessories, Dress Like Your Doll® clothing, and a variety of the company's best-selling books. Beyond shopping, girls who want to treat their dolls to a new look can visit the Doll Hair Salon, where they can choose from a variety of salon services—from ponytails to pampering to pierced ears. And, for fashionable young fans, the store will feature a "Creativi-tees" boutique, where girls can create stylish T-shirts for themselves and their dolls. Girl-friendly events and activities based on the American Girl characters and award-winning books will also be available throughout the year.

Guests can also drop in for a relaxing meal, a decadent dessert, or for Anytime Tea service in the fun and casual 27-seat contemporary Bistro. Whether it's familiar favorites like Cheesy Cheese Pizza and Best-Ever Chicken Tenders, or more adventurous dishes such as Mediterranean Salad with Herb Vinaigrette, the Bistro menu features nourishing choices with playful twists that are sure to be a hit with girls and their parents. To enhance the dining experience, favorite dolls are seated next to their owners in American Girl's trademark "treat seats" and provided their own doll-sized menus!

The new American Girl store is also designed as the ultimate place to celebrate birthdays and other special occasions. Girls can have a Bistro party or opt for a deluxe celebration in a private party room where they can enjoy an organized game and craft, special food and cake, and party favors.

For more information on the new American Girl store or to make dining or party reservations, please call 1-877-247-5223.

ABOUT AMERICAN GIRL

American Girl Brands is a wholly owned subsidiary of Mattel, (NASDAQ:MAT, www.mattel.com), the world's leading toy company. Since American Girl's inception in 1986, the company has devoted its entire business to celebrating the potential of girls ages 3 to 12. American Girl encourages girls to dream, to grow, to aspire, to create, and to imagine through a wide range of engaging and insightful books, age-appropriate and educational products, and unforgettable experiences. In meeting its mission with a vigilant eye toward quality and service, American Girl has earned the loyal following of millions of girls and the praise and trust of parents and educators. To learn more about American Girl or to request a free catalogue, call 1-800-845-0005, or visit www.americangirl.com.

ABOUT SIMON PROPERTY GROUP

Simon Property Group, Inc. (NYSE:SPG) is an S&P 100 company and the largest real estate company in the world. The Company currently owns or has an interest in 329 retail real estate properties in North America and Asia comprising 243 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit the Simon Property Group website at www.simon.com.