Do It Yourself: Mechanics or Motivation?

Today, the music industry isall about D.I.Y (Do-It-Yourself). But does
that really mean that you have to do it all alone?
Today’s music industry is becoming less dependent on
record labels. Thanks to technology, what was once
done by labels can now be done through our own
volition.

Songs can be recorded at small studios with decent
equipment. Marketing can be done through some skill in social
media. But when you begin to run the machine of your music
career by yourself, are you really alone.John
Lilly thinks that the D.I.Y journey may not
be as solitary as you may think.

According to Lilly, D.I.Y does not mean doing everything
alone. It simply means that as the captain of your career, it
is your job to employ anyone that is necessary to achieve your
goals. The goal is to make sure that even though you are a
D.I.Y musician, you can surround yourself in great community to
make things a bit easier. Check out John
Lilly’s article on MusicThinkTank.com.

“I like to say “‘Do it yourself’ doesn’t mean ‘do it
alone’” when I’m talking to creative artists working to
put all the pieces of their digital strategy together in
today’s post-label music business. Sometime I get crazy looks,
but what I mean is that the “DIY” movement is more about the
motivation than the mechanics of literally doing everything by
yourself.”

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