CAA YOUNG PARTIES

The Young Parties are a series of events which take place in Hollywood, Nashville, New York, and London, hosted by Creative Artist Agency Task Force and Foundation members. These annual events, attended by clients, assistants, and entertainment industry professionals, are the only CAA functions open to the public, with the proceeds from ticket sales going to local charities in each of the cities. To date over one million dollars has been raised for Communities In Schools, DonorsChoose.org, Nordoff-Robbins and more.

The branding around this year’s parties was driven by a set of 4 matching logo lock-ups, each with a distinct color palette inspired by the cities they represent.

Additional hand-illustrated, geologic-inspired design elements were brought in to create a fully layered, yet festive look for each location. The complete looks were then applied across all event collateral including invitations, social media assets, signage, admission wristbands, party photo strips and more.

As a primary source of promotion for each party, 4 branded city-specific websites were also created to provide further information about the events, the beneficiaries, the venues, and to drive ticket sales. Keeping in tune with the original color palette and theme, a multitude of patterns and abstract illustrations were designed to support the sites on both web and mobile platforms.