About Design Edge Studio

Design Edge Studio is located in Key West, Florida. It is not an excessively large, overrun with expenses, overly diversified Web design office. It is a small and personal design company privately owned and operated.

The design work is done by the owner and creative designer, Kate Gernaat. The staff is very small, primarily consisting of Kate and a few technical support consultants and subcontract designers.

When you call the office, you won't reach a phone tree, you'll reach us directly. When you send an e-mail, it won't be passed to the next level — then the next level — and so on. It will be answered directly by us, typically within a few hours. We know all our clients by first name — not by an identification number.

Our goal is to build you a website that brings you more customers. We want you to be 100% satisfied with our service — and with your web site.

Owner & Creative Designer

Kate Gernaat owns and operates Design Edge Studio in Key West, Florida. Previously known as Global Net-Bizz, the studio was originally opened in Jacksonville, Florida in 2000 with her husband and partner Bill. In 2008, the company's name was officially changed to Design Edge Studio, to better represent the focus of the business — clean, clear web design. At the same time, Kate became the principal owner.

Kate prides herself in creating long-term friendships from her business interactions. She has a history of actually caring about her clients and their business success. With every person she helps, she goes above and beyond to help their businesses grow.

Kate Gernaat is a current or former member of the following organizations:

The National Chamber of Commerce

Pasco County Chamber of Commerce

Pinellas County Chamber of Commerce

Lower Keys Chamber of Commerce

The British American Chamber of Commerce

General Federation of Woman's Clubs, Four Corners

National Association of Professional Women

The Office

The office consists of three computers networked on a high-speed connection. For optimum viewing and to see the same variety of screen-sizes that our clients see, we have a 27" monitor, a 15" monitor, and dual 19" monitors (networked on one system). We also have two printers, a copier, and a scanner.

Our Focus

We believe in clean, clear, visually appealing website designs. It's all about communication. Websites should communicate their message effectively while not letting the design features get in the way. We use essential, basic design principals to communicate your message to your audience.

There's simply too much information thrown at us in our daily lives including signs, lists, rules, and advertisements. It seems that too often the messages themselves become cluttered and lost. Good design is simple, attractive and memorable — without losing the message.

In our design process, we'll communicate our philosophy to you while encouraging you to participate with feedback. Your web site should reflect your business and personality. We're here to recommend ways to present your business to the world and we'll tell you why and how it all works, always leaving the final decisions and approval to you. After all, it's your business.

Personal Service

When you call the office, you won't reach a phone tree, you'll reach us directly. When you send an e-mail, it won't be lost in time. It will be answered by the person you send it to, typically within a few hours. We know all our clients by first name — not by an identification number. We take pride in the relationships that develop through our work.