Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

How many routine emails would you say your sales and marketing teams send every day? If it’s not many, is that because you don’t have the resources for mass outreach campaigns? Either way, email automation is the perfect solution to staying in touch with customers and prospects without wasting company resources.

Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case.

What are the components of a good CRM software? Must it fit into your budget? Should it be easily navigable? Or must it have a simple interface? All the aforementioned qualities are vital, but none of them are important if they don’t meet all your business’s unique needs.