New brand enhances SCBDD mission

Wayne Allen

June 21, 2013

The Scioto County Board of Developmental Disabilities has undergone a small transformational change – one that highlights the organization’s mission to provide services to individuals with developmental disabilities and create meaningful lives.

“We began looking at making a change in our look and logo about a year ago,” said Shawn Jordan, awareness coordinator for SCBDD. “Through some of our café conversation focus groups, we learned that we weren’t always recognizable in our efforts to provide information. So, we began working toward making who we are, stand out in the community.”

Jordan said focus groups were held with local business leaders, families, community members and providers to seek feedback on everything from color to appearance.

“We learned a lot through this process. Especially with colors and how colors trigger certain emotions. It really gave us all a new perspective of how we should portray what we do through brand recognition,” Jordan explained.

Jordan said through the strategic planning process, the organization adopted a new mission and vision statements and realigned strategic values to create an organizational focus on goals that result in focusing on outcomes.

“It is very exciting to be a part of a group centered around the individuals we serve and watch growth and change support, and even enhance, our focus,” she said.

The new logo evolved out of the organization’s newly created mission, vision and values and the colors came from research and from feedback from focus group input.

“Blue is a soothing, caring color. According to the American Psychological Association, blue stands for security, trust and calm. We chose the lighter shade of purple to accompany the blue because it evokes a sense of sensitivity and creativity, all of which we embrace as an organization in everything we do,” Jordan said.

The Board adopted and accepted the new branding at the May 16 regular board meeting. Jordan said the new look will begin to be visible throughout the community, beginning with the organizations website and the creation of a mobile app.

“I’m currently working with the company that houses our website to change the look and feel and reorganize the information to be more user friendly. We also plan to release a mobile app. in July that will be a quick and easy connection to information,” she said. “We will release information on how to download the app. as soon as we go live. It is a very exciting time for us.”

For more information on opportunities available for individuals with developmental disabilities, visit us on the web at www.sciotocountydd.org, like us on facebook at Scioto County Board of DD or follow us on Twitter @SciotoDD.