Cambridge Business Magazine: Scaling-up for social businesses in developing countries

Study co-authored by Jaideep Prabhu, professor of Marketing at Cambridge Judge Business School, identifies four strategies and two key methods for scaling up social businesses in developing countries in order to meet huge unmet needs of more than four billion people. “Social businesses have enormous potential to provide important services to billions of people around the world – but such businesses need to scale up in order to meet these needs,” says Professor Prabhu.