Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: consumer electronics, broadcast equipment, professional displays, entertainment content, education technology, electronics storage and imaging products.

OTT Infrastructure Investment Not Matched by Financial Return

OTT Infrastructure Market Analysis and Commentary

03 May 2017 - OTT is adding greater pressures on resources and finance. Integration of disparate systems remains a major headache and metadata is an ongoing frustration and untapped opportunity for the broadcast community, finds new research from the combined forces of Futuresource Consulting and global provider of video monetisation technology and services, Ooyala.

The research, incorporating both traditional and new media operators across multiple geographies, identifies common concerns in this new era of entertainment.

For several respondents, OTT is looked at as a necessary evil; the often-limited fiscal return and increasingly complex distribution requirements being offset by its ability to sustain subscribers and audiences, and extend the viewer's choice and options.

Despite the industry's efforts to promote interoperability, integration remains one of the major headaches facing media operations today, as workflows and systems continue to increase in complexity.

Metadata continues to be an ongoing frustration for the broadcast community, from the lack of standards, the quality, or in many instances just the complete absence of it; but it is firmly appreciated as offering significant value and opportunity to fully maximise and exploit assets.

One of the issues consistently found by the research was that specific requirements and infrastructure were unique, requiring customisation of a number of different systems. Within larger organisations, dedicated in-house development teams enable detailed and specific customisation, a benefit not shared by smaller organisations such as post houses and some public broadcasters.

Many respondents reported that integration is becoming harder as solutions become more complex, while budgets become tighter. In addition to this, the rapid pace at which OTT distribution has taken hold has necessitated broadcasters to now manage, process and distribute assets across multiple platforms and services.

"Due to the many hurdles still needing to be overcome, most media and broadcast organisations are not yet fully realising the potential of integrated video solutions and automation," explains Adam Cox, Head of Broadcast Technology at Futuresource Consulting. "This is despite the benefit of coordinating both OTT and broadcast workflows being widely accepted. The continued rise of multiplatform content delivery is placing ever greater pressures on operations. Therefore, a successful approach to absorbing initial investment and operating costs, in addition to seeking alternative monetisation strategies, is imperative." To Download the white paper, please click on the button below.

Notes
Futuresource Consulting is a specialist research and knowledge-based consulting company, providing organisations with insight into consumer electronics, digital imaging, entertainment media, broadcast, storage media, education technology and IT. With a heritage stretching back to the 1980s, the company delivers in-depth analysis and forecasts on a global scale, advising on strategic positioning, market trends, competitive forces and technological developments. www.futuresource-consulting.com

Authorised use of information
All information provided by Futuresource in any form is proprietary information that belongs to Futuresource and is protected by UK and international copyright law. Except as outlined below, direct or indirect reproduction of information, in whole or in part and by any means, is prohibited without the express written consent of Futuresource.

Members of the press may use a press release in its entirety or take segments from it as necessary; they may also use a graph, a slide, or a section of a supplied research report less than fifty words long, provided all text is identified as "Source: Futuresource Consulting" and all graphics are credited with "Futuresource Consulting, copyright 2017".

ABOUT US

Here at Futuresource Consulting we deliver specialist research and consulting services, providing market forecasts and intelligence reports. Since the 1980s we have supported a range of industry sectors, which has grown to include: CE, Broadcast, Entertainment Content, EdTech and many more.