Jorrit Van der Meulen, VP Kindle, Amazon EU, said: “we are excited to introduce the new latest-generation Kindle—still incredibly small and light with all the features customers love about Kindle, including a high-contrast e-ink display that reads like real paper, with no glare, even in bright sunlight—now even faster and with new, improved fonts.”

Amazon also announced that the Kindle Fire tablet would go on sale in the UK on October 25th, more than a year after the original model launched in the US. The device will display adverts via “Sponsored Screensavers”. A previous model of the Kindle allowed such adverts to be switched off in return for an additional one-off fee.

“Not only does Kindle Fire HD feature the most advanced hardware, it’s also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability, and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best 7” tablet available anywhere, at any price.”