Many years ago we were nicknamed, “The Doctors of Tamalogy”, for our five stars tamales.

Community InvolvementLa Popular is dedicated to giving back to the community. For over 30 years La Popular and the Moreno’s, have been outstanding members of the local community. Advocating for the less fortunate, children’s education. The Moreno’s have been extensively involved with the Dallas Independent School District and have worked to rezone schools, to make much needed improvements, repairs and ensured that children have the supplies they need to succeed in school.

Also involved with Dallas Parks and Recreation Department, Jesse Moreno has helped to create and restore local parks to give children a safe place to play before and after school.

Every year La Popular and the Moreno’s open their doors and hearts to less fortunate citizens of Dallas by providing annual Thanksgiving and Christmas meals.

Jesse Moreno Jr. has served on the city of Dallas Youth Commission and is now active in the North East Dallas Community Lions Club.

Jesse Sr. is a lifetime PTA member in honor to his contributions to the children of DISD.

Help us support the Amelia and Jesse Moreno Scholarship Award. Benefiting Woodrow Wilson High School Seniors!! Click on the link below.

Established by Jesse Moreno Jr. (WWHS ‘04) in honor of his parents, this award will be given to graduating high school seniors from Woodrow Wilson High School who have shown exceptional commitment to the East Dallas community through their regular volunteerism in community organizations. Specifically, applicants will be evaluated at a ratio of 25% academic achievement, 25% financial need, and 50% community involvement.

Mr. and Mrs. Moreno are lifelong residents of Old East Dallas and owners of the successful La Popular Tamale House in Dallas. They recognize that their success came from great opportunities in our community, and believe in the need to give back to the community that has been so supportive of them throughout the years. Mr. Moreno has never forgotten the help and mentoring he received as a young man, and believes in giving the same opportunity to a deserving student from Woodrow. Their children graduated from Woodrow, and they see that “Woodrow always produces amazing young minds and positive citizens who give back to Dallas.” They would like to see this legacy continue.