Credits & Description

Advertised brand: The Economist
Advert title(s): Up in smoke
Headline and copy text (in English): Life’s Luxuries, Up in Smoke.
Advertising Agency: Miami Ad School, Miami Florida, USA.
Art Director: Frank Senyo Tamakloe
Copywriter: Bobby Kuhn
Short rationale (optional): The average smoker spends about 9500/yr on cigarettes. The Economist promotes the proper use of money. Smoking Cigarettes is not that.
Print Advertisements explain if you smoke, life’s luxuries can go up in that same smoke.