Simply submit a unique culinary creation that includes Kettle Brand® Potato Chips as an ingredient and your recipe will be added to the Kettle Brand® Pros vs. Joes Cook-off competition. Then get your friends to vote for it! We'll also be promoting your recipe on Snooth, where you'll be battling head to head with other amateur cooks for the chance to have your recipe selected as a finalist.

The four finalist recipes will be featured in events on both the East and West Coasts, competing with recipes created by professional chefs during a live taste-off. The votes will be tallied up by our professional judges and the top four amateur cooks will be flown to Los Angeles for the opportunity to prepare their recipes in front of a live audience as we unveil the winning creation.

Submissions will be accepted from Friday April 12, 2013 through Friday May 10, 2013.