INTERVIEW WITH YOUNG SOHN, PRESIDENT AND CHIEF STRATEGY OFFICER OF SAMSUNG.

QUESTION: Can you say more about why these technology categories are so important?

SOHN: "OK, so think about Apple compared to Samsung. I use a Mac, actually, at home. Ive always used Mac, an iPhone, and an iPad. I also have the Galaxy. So Im a great example.

If you look at the strengths of Apple, in a way its not the product per se. Its that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

I think we have probably the largest platform in the world between the devices and displays and televisions we sell. We actually provide more devices that are interacting with consumers than anyone in the world. But if you think about our experiences, its device-centric. Its experienced by itself. Its not experienced in a connected way. So we think we can provide a lot more things than what we are doing today with an open ecosystem with our partners."

QUESTION: Wait, you are still using Apple products?

"At work Im using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. Thats sticky, you know? However, I did figure out how to sync all of my contacts and all of my schedules between the two different systems. You can do it. Its a bit of work, but it is possible."

It's hilarious to realize that the heads of each of these corporations care less about "us vs. them" than most of their consumers. This isn't a holy war, people. You don't have to fight your Android or iOS opponents to the death.

Agreed. I think the big deal is when companies with formerly liberal technology purchase policies decide it sends "the wrong message" and make employees the victim of goofy technology politics: Like poor Microsoft.

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