Hornets PF Anthony Davis’ unibrow is not only his most recognizable feature, it’s also a national treasure, having been immortalized in cereal form, on a cat, and shaved into a man’s chest hair. Hey, even Davis knows the importance of his unibrow, going so far as to trademark his singular eyebrow last year after finishing his one and only season at Kentucky. Davis’ unibrow has received so much notoriety that it’s almost as if the thing has taken on a life of its own.

And in a new ad for Boost Mobile, it has.

Davis—or rather Davis’ unibrow—stars in a new commercial for the cell phone company titled “Hear it Straight From the Brow!“, and if you thought idolizing a NBA player’s overtly long eyebrow was weird, then hearing it speak is downright surreal…

Knowing that Davis’ unibrow talks like a human being makes me feel infinitely better about all those times my armpit hair has whispered to me to commit arson.