Upon hearing that the Chinese landscape provided James Cameron's inspiration behind a fantasy location in the movie, Avatar, the government of Zhang Jiajie in the Hunan province of China has changed the name from "Quin Kunzhu" ("South Sky Pillar" in English) to "Avatar Hallelujah Mountain."

"We hope the new name will help promote Zhang Jiajie to the world and bring us more tourists," said one of the local authorities.

Many Chinese are understandably angry.

"It only shows we lack cultural confidence," Li Daoxin, a professor at Peking University, told Guangming Daily, a government news agency. "The name Qian Kunzhu has a deep sense of Chinese traditional culture because it shows how ancient Chinese felt about the power of nature. It's completely unnecessary to change the name."

As it turns out, they may have renamed the wrong mountain in the wrong province.

However, at Avatar's China premiere in Beijing in December, director James Cameron said the sacred mountain was inspired by Yellow Mountain in An Hui province.