Most SEMA show goers will probably pay attention to that exterior, though. Its combination of wild paint and body add-ons, on top of the Veloster’s already bizarre-looking three-door hatch body, should make quite an impression.

The Hulked-out Veloster will probably make Hyundai’s other SEMA concept, the 1,000 hp Genesis Coupe the company built with Bisimoto Engineering, look subtle and restrained. Until the Genesis gets fired up, that is.