Events

Colorado Energy Expo 2015

Olympians Welcome Home

East Cherry Creek Water & Sanitation District 50th Anniversary

Columbine Memorial Dedication – Dedicated to Publicity and Privacy

Colorado Energy Expo 2015

The Colorado Energy Expo, in its second year, received significant media relations and consumer audience support from the Webb Strategic team. In a new location this year (Sports Authority Field at Mile High) the Energy Expo is a showcase of the technology, environmental awareness and employment potential of the state’s energy industry leaders, showcasing wind, hydro and solar, oil and natural gas.

The Communications Objective was to increase the public awareness of the importance of this industry segment on the Colorado economy.

Strategy: Social and earned media outreach were used to reach audiences and tune them in the facts that this valuable element of Colorado business has fascinating stories and really cool jobs. A fleet of downtown “B-cycles” were emblazoned with Energy Expo logos and information. A new element this year appealed to high school students, with a student career development forum, as well as a “Women in Energy” panel. Visitors were also given the opportunity to drive a variety of alternative-energy powered vehicles in the stadium parking lot.

Results: This year’s Energy Expo attracted persons interested in all forms of energy as a career, as well as exposed visitors to experts and in-house resources for companies provides services to business and consumers, from energy-saving devices and strategies to new educational opportunities.

Olympians Welcome Home

Communication Objective:

The 2012 Summer Olympics was a time for Colorado Olympians to shine, and many in the state hoped for a way to recognize these accomplished athletes after the games had ended. With 70 hours’ notice, Webb Strategic was commissioned by The City of Centennial to plan and execute an Olympic sized welcome home celebration for thousands of Coloradans, local dignitaries and a deserving group of medal winners.

Strategy:

With less than three days’ notice succinct planning was a must. Webb worked in conjunction with the City, USA Swimming, Governor John Hickenlooper’s office and the local media to put together a community welcome home event fit for an Olympian - featuring two jumbo screens and a mobile stage brought in with a semi-truck.

Results:

More than 10,000 individuals joined in the fun at Centennial Center Park to welcome home six Olympians including Centennial-based swimmer Missy Franklin.

East Cherry Creek Water & Sanitation District 50th Anniversary

Communication Objective:

The East Cherry Creek Valley Water and Sanitation District – a Webb client since 2003 – needed to simultaneously celebrate its 50th anniversary at its headquarters, and promote the opening of its new water treatment plant roughly 30 miles to the north. The guest list for the event included a variety of water industry leaders from throughout the Denver metro area.

Strategy:

Webb coordinated logistics to host a celebration at ECCV headquarters including food, gifts, and event displays. Webb pre-produced a video tour of the treatment plant for a multi-screen display – and even rigged a photo booth for guests to get their ribbon-cutting pictures taken in front of a treatment plant backdrop.

Results:

ECCV board and staff credited Webb with a successful event attended by dozens of industry leaders and water providers.

Columbine Memorial Dedication – Dedicated to Publicity and Privacy

Communication Objective:

Create an event that would offer the inevitable media as many opportunities as possible, while at the same time, not distract from the solemnity and integrity of the day for the Columbine families.

Strategy:

Reporters who had previously covered Columbine-related stories were identified. A site tour and notes from previous memorial milestones (such as the five year anniversary and ground breaking – also engineered by Webb) helped iron out event logistics. Victims’ families’ wishes were an important part of planning with the memorial committee. Jefferson County law enforcement and a private security company were involved as security partners since the memorial was to be locked up and patrolled in the days leading up to the ceremony. It was very clear that that families should be first into the memorial the day prior to the dedication. A pre-event media walk through covered media parking, live-truck operations, media tent location, media staging areas and the ceremony agenda. A photo shoot for daily newspapers was allowed the prior day after families were introduced to the memorial.

Results:

Both dailies featured front page photo coverage the day of the dedication. Interviews and live shot opportunities were offered surrounding the dedication event for use by local and national media. Based on Webb’s event walk through, media outlets were sensitive to privacy issues. No helicopters were heard flying over the memorial during the dedication event, no cameras were forced upon family members or individuals without prior consent and cameras were kept out of the public’s line of sight throughout the day. The event garnered wall-to-wall media coverage locally and nationally. More importantly, due to intense media logistics, the Columbine Memorial Dedication will be remembered as a chance for the Columbine community to properly mourn, reflect and look to the future with hope.