Branding is a never-ending process and it can be quite overwhelming. From the moment of your brands conception, its identity has already begun growing. It is now a part of your life. Every move you make, you must make it with your brand in mind. Thanks to the Golden Age of social media, the separation between your brand and personal identity has been blurred and some may argue that it no longer exists. Actions made on an individual basis can affect your brand as a whole. Take for example the new era of celebrity twitter rants. Although it may appear harmless, and of course they are humans who should be able to blow off some steam, the public does not necessarily always agree. This often results in the loss of endorsements, fans, and a disconnect between the brand and the audience.

Around the holidays, especially during Thanksgiving season, we are all reminded of the importance of having an attitude of gratitude. This means that everyone begins to wind down from the year’s ups and downs and really shift their thinking towards family, friends and the spirit of giving. I want to challenge entrepreneurs to put an extra twist on this.If you aspire to one day own your own business, or if you’ve already achieved this great feat, I implore you to make gratitude a core principle of your business.

There is nothing that will build your life faster than just being truly grateful for the things that you have. No matter the circumstances, you have something to be grateful for. Whether your business is soaring or whether you have lost half your clientele, whether you are getting press coverage for your company in The New York times or from the blogger who lives next door…you are alive to embark on new experiences so you should be grateful for the mere gift of having the ability to create and improve.

From creating a name, to designing a logo, you have spent hours creating the perfect brand. You know your brand is awesome but do others think so too?Believe it or not your brand like individuals has a personality too. This is your brands identity.

Your brands identity is composed of your logo, look, personality, behaviors and message. Aside from this there is a cumulative of other components including: