Buy= Company has serious problems- e.g. eroding market share, falling profits (if any). You should probably cut your losses and get out now.

Hold= Company has no chance of making a profit this decade, if ever. If you own it, your screwed.

Sell= company is bankrupt, stock sells for less than $1 and plunging fast, Corporate Board is under indictment (enron, kmart). If you own it, your new broker's commission will be more than the stock will bring-your old broker, who convinced you that iVillage.com was going to be the next GE, has left town with no forwarding address.

Strong Sell- Stockholders are advancing on the Corporate HQ with torches and pitchforks. CEO just committed suicide. Board of Directors was last seen taking a one way flight to Bolivia. If you own it, you should strongly consider following the CEO's example (after torching corporate HQ, of course).

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