'Avengers: Infinity War' Claims Second Highest Opening Day With $106.7 Million

The time has finally arrived. Avengers: Infinity War has been released to the masses and it is already breaking records. A film that works as the culmination of the last ten years has a lot of responsibilities. It must not only blend the different parts of the universe together but also to continue proving that superhero films aren’t dying out anytime soon. Black Panther already opened up the stage by breaking records in February so Infinity War has a lot to live up to. As many expected, the film has started off this year’s summer blockbuster season with a bang.

The film opened up to a staggering $39 million on Thursday nights. This makes it the highest superhero opening for a Thursday far beyond Avengers: Age of Ultron‘s $27.6 million, Captain America: Civil War‘s $25 million and this years’ Black Panther‘s $25.2 million. It now breaks the record held by The Dark Knight that stood on top with $30.6 million. Including Friday, the film has now reached $106.7 million, which points to it reaching an opening weekend of $245 million. This is just shy of Star Wars: The Force Awakens‘ $247.9 million.

There is still a chance for Infinity War to beat the record-holder. Superhero films bring in a lot of money over the weekend, especially with positive buzz building up towards the Saturday turnaround. It currently has a ComScore PostTrak recommendation of 83%. To put that into perspective, Civil War‘s buzz gave it a 75%. It now is the second-highest opening day surpassing Star Wars: The Last Jedi‘s $104.7 million. If positive word-of-mouth continues the grow there is nothing stopping this film. There is a distinct possibility that it will pass The Force Awakens to claim the highest opening weekend of all time. It is still too early to tell but with tomorrow’s numbers, we can predict where the film will truly end. Black Panther enjoyed a similar boost on Saturdays so anything is possible.

I'm a media planner by day and a writer by night. An Austro-American using my free time to write about anything I can get my hands on. Trying to use my background in marketing and media in some creative ways. Creator of @WeeklyWatchmen and I also contribute to @FilmInquiry.