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Changes are underway in the financial services industry, arising from a variety of influences – economic, technological and political, to name a few.

We tapped seven industry veterans – across consumer banking, investment banking and private equity – to provide their insights about the current and anticipated state of financial services. Their perspectives are wrapped up in LANE’s inaugural Financial Services Outlook Report, available here.

As you read the report, we encourage you to think about how your brand is situated in what is likely to be a highly competitive and rapidly evolving environment. One theme that emerged from our conversations with panelists included the potential impact of the new administration, particularly in relaxing regulations. While such a move could be welcome news to the industry, consider how your audiences may interpret such measures.

We seem to hear and read about financial regulation continually; its impact on banks, small businesses, retail investors, and consumers, and how Donald Trump’s administration may impact, or perhaps reverse, what has already been put in place. My alma mater, Lehigh University, put an interesting spin on the conversation during a recent panel discussion about the unintended consequences of those regulations – both the consequences we have already experienced as well as those that may arise under our new administration.

The conversation touched on ramifications of the better known and far reaching reforms, including Volcker Rule, Dodd Frank and Fiduciary Rule. The common themes behind why there have been so many unintended consequences of these regulations were:

If a picture is worth a thousand words, then consider just how much a video could be worth. As storytellers, PR pros gravitate toward real-time video content. And it’s not just us.

Consumers love video, particularly live video. Research shows that because of its immediacy, live video comes across as unscripted and authentic. It can tell a story quickly and personally, and it provides a glimpse into the real workings of a brand. Perhaps most importantly, when done well, video breaks through today’s crowded media environment so that brands can connect with their target markets.

While only 14 percent of marketers tried live video in their campaigns in 2016, that number will shoot to 43 percent this year.

Video is a great way to connect with a range of audiences, such as through property tours of a travel destination, the making of a new product for a sneak peek, or a live Q&A with the inspiration behind a brand development.