Agricultural News

Checking In on the Beef Checkoff is a new series the Radio Oklahoma Ag Network and the Oklahoma Farm Report is proud to offer in partnership with the Oklahoma Beef Council. Over the next several weeks, we invite you to join us as we highlight some of the efforts being undertaken by the Beef Checkoff to promote beef on behalf of producers. This week, Heather Buckmaster, executive director of the Oklahoma Beef Council, visits with us about the return on investment from the Checkoff’s recent partnership with Cowboy Ninja Warrior Lance Pekus. Listen to Buckmaster speak with Radio Oklahoma Ag Network Farm Director Ron Hays about this topic, by clicking or tapping the LISTEN BAR below at the bottom of the page.

Earlier this year, the Beef Checkoff partnered with Lance Pekus, a cow/calf producer from Idaho who has been featured as a competitor on the popular reality show, American Ninja Warrior. Whenever possible, Pekus has shared his story about strength, agility and healthy living - powered by beef - all while performing amazing feats of athleticism during the prime-time program. The Beef Checkoff partnered with Pekus to help broadcast that message to a wider range of consumers using digital advertising, social media and native television exposure.

“The Beef Checkoff marketing team capitalized on Lance’s appearance on the show across a wide range of media vehicles,” Buckmaster said. “The video series which appeared on such platforms like Hulu and YouTube is anticipated to be viewed more than 19 million times. Collectively, this advertising activity has led to 64,000 page views of our strength content on the Beefitswhatsfordinner.com website.”

In addition, the multiplatform strategy has generated over 8 million impressions and more than 50,000 quality engagements including “Likes,” “Comments” and “Shares.”

For more stories about what your Beef Checkoff is doing, visit www.oklabeef.org.

Listen to Buckmaster speak with Ron Hays about the Checkoff's partnership with Pekus, click below.