Voorbeeldje uit de praktijk, iemand? Youtube berichtte gisteren: The past few months have demonstrated that great content on YouTube leads to increased sales. For example, when Monty Python launched their channel in November, not only did their YouTube videos shoot to the top of the most viewed lists, but their DVDs also quickly climbed to No. 2 on Amazon's Movies & TV bestsellers list, with increased sales of 23,000 percent.

It’s stunning to me how much opportunity there is in giving shit away. But, it’s approximately twice as stunning how few people really understand how powerful (and indisputable) that simple fact of modern life is. Evolution is going to become unimaginably painful for any company that thinks they can somehow wait reality out with a crooked smile and a room full of lawyers. Insane.