Ice-Watch invests £5m in Euro DC and repairs site

Ice-Watch has invested €6 million (£5m) in a European warehousing, distribution and repairs centre, as it renews its partnership with Pantone and hits a new high on social media.

The watch brand will open the 6,000sqm centre in Bastogne in the summer of 2014. The centre will serve the European market and house a warehouse facility for the brand’s timepieces, a repairs centre and a watch assembly line.

Ice-Watch has also announced that it has extended its partnership with Pantone and has created a unisex watch in the company’s colour of 2014, Radiant Orchid, which will sit within its Pantone Universe collection.

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Pantone Color Institute executive director Leatrice Eiseman said: "While the 2013 colour of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagination.”

Ice-Watch has also been building its presence on social media sites and has now reached 5 million fans on its Facebook page.

To drive additional consumers to the Ice-Watch Facebook page the brand has been runinng competitions to win a watch a day until Christmas Eve.