One of the easiest ways to see if a product has potential is to see if your competitors are having success with it through spying on their ads. There are great paid products to help you spy on your competitors but you can do it for free using the search bar if you are on a budget.

To do so, go to the search bar and type in something like this:

“Posts about “free shipping “coffee cups””

You can replace “free shipping” with some other type of common offer like 50% off, and replace “coffee cups” with whatever item you are dropshipping from Aliexpress.

Now Facebook will search for posts that include this text. Most likely, posts that use these types of words/phrases in them are ads, so you can go through and spy on posts that have a high engagement.

Something to keep in mind is that just because a post has a lot of engagement doesn’t mean it was necessarily profitable, it just means that quite a bit of money was spent on it. Sometimes people will spend money on ads that don’t work – so it’s not a foolproof way to see, but it helps.

When doing Aliexpress dropshipping and creating your ads, you’ll be able to select and objective for your ad. This is the objective that Facebook will focus on. The only objective you should select is “conversion” – specifically, a product conversion.

In addition, you can also set it up so that each of your individual products has their own product conversion pixel. If you go to this extra effort, it will help Facebook put the ad in front of the right audience specifically for that individual product.

On Facebook, not all users are equal. Some users engage on posts a lot, click on ads and buy things from ads shown to them on Facebook. On the other hand, some users don’t engage much, don’t click on many links and are less likely to buy things from ads they are shown on Facebook. Users that engage a lot cost more to be advertised to compared to those that don’t.

When you start advertising on Facebook with a small ad budget ($3-5/day) you’ll initially have your ad shown to lower-quality users because they are cheaper and Facebook doesn’t want to blow your budget. As you scale your advertising to $40-200/day, you’ll hit higher quality users, and once you scale to $200+ day you’ll hit the most engaged users.

You need to slowly scale up your campaign to hit the right user base for your ad so that you can discover what Fred likes to call the “sweet spot.”

#4 Of Our Facebook Ad Tips: Don’t Get Penalized by Audience Overlap

When advertising on Facebook and testing multiple products, if you use the same audience targeting for each product, you’ll risk your ads overlapping and competing with each other. If ads start to compete with each other, then the CPM will skyrocket. To avoid this, try and create unique targeting for each product you test if possible, and exclude the interests you targeted in your other ads.

#5 Of Our Facebook Ad Tips: Be Aware of “Forced Likes” and “Likes by Association.”

When selecting your Facebook targeting, you will encounter broad keywords like “Coffee.” Broad keywords like this will target a huge range of people, plenty of which don’t actually like coffee, because of “forced likes” and “likes by association.”

For example, you may not like coffee, but you might click like on a post your friend made about drinking a great cup of coffee because you like your friend and like that they are enjoying it. Because you clicked like on a status related to coffee, you’ve now sent a signal to Facebook to include you in this broad targeting.

To avoid this, look for keywords that are targeted. You can identify targeted ones by selecting long-tail keywords and keywords with lowercase letters that don’t use any uppercase letters.

#6 Of Our Facebook Ad Tips: Focus on the Important Information in Your Facebook Analytics Account

Inside your analytics account, Facebook gives you a lot of data, a lot of it is unhelpful. Focus on these 4 metrics when analyzing if a product is performing well and create your own custom column of data to analyze: