Subscribe

Like Comcast, Cox is integrating Netflix into its cable service

Cox Cable customers can now search and select Netflix titles directly from within its core cable service, following a similar move by larger rival Comcast.

Why it matters: It's a case of "if you can't beat 'em, join em." Cox says 70 percent of those with its high-end cable box already subscribe to Netflix. Making the experience of using the two services together could help with both loyalty and retention.

Cox Cable president Pat Esser announced the move on stage in an interview with Axios' Ina Fried at an Internet Association conference in San Francisco Tuesday. However, eagle-eyed customers noticed it rolling out over the weekend.

Go deeper

Protesters gather north of Lafayette Square near the White House during a demonstration against racism and police brutality, in Washington, D.C. on Saturday evening. Photo: Jose Luis Magana/AFP via Getty Images

Tens of thousands of demonstrators have been rallying in cities across the U.S. and around the world to protest the killing of George Floyd. Huge crowds assembled in Washington, D.C., Philadelphia and Chicago for full-day events on Saturday.

Despite a ban on large gatherings implemented in response to the coronavirus pandemic, protesters rally against racism in front of the American Embassy in Paris on June 6. Photo: Julien Mattia/Anadolu Agency via Getty Images

Tens of thousands of people have continued to rally in cities across the world against racism and show their support this week for U.S. demonstrators protesting the death in police custody of George Floyd.