I would only caution to your points on the handhold game console comparison that iPhone’s bullseye is casual gamers, as the serious dedicated types are likely to expect more out of the controller, more out of the dedicated hardware functions and the like.

Shortly after Saturday's tragic shooting in Arizona that claimed the lives of six people and wounded 13 others, observers began noting that Palin had put Giffords on her "bullseye" list, which included a map with crosshairs over the targeted districts.