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Violin Memory aims for sweet music with Sapply

Violin Memory has signed Sapply as a New Zealand distributor, with promises the partnership will provide local resellers with a framework to maximise sales and increase market penetration.

Violin Memory provides flash storage platform solutions for primary storage and active workloads and Sapply will provde the New Zealand channel with the vendor’s all flash array storage solutions.

Violin Memory says it will tap into Sapply’s distribution network of PC manufacturers, system integrators and niche vertical resellers who help customers ‘find the right technology solutions in the virtualisation, cloud, infrastructure and network spaces’.

Earlier this year Burnie told ChannelLife the vendor had ‘started again’ in New Zealand, having appointed a sales engineer in Auckland. The vendor previously had staff in New Zealand, but then left the market.

“We had a misstart,” Burnie said earlier of that period.

He says the company is looking for ‘very high growth’ in the New Zealand market.

Violin Memory is also distributed in New Zealand by Nextgen Distribution.