This study examines the behavioral factors that influence the Indian Investors to invest in the Real Estate Market. Among the various factors that affect the tendency of investors to invest in the real market, certain factors are greatly influenced the investors at greatest extend while others at least level. From this study it is revealed that motivation from the real estate developers and brokers (mean value- 3.46) is most influencing factor and happening of uncertain events (mean value- 1.75) is the least factor that influences the investors’ investment behavior. In this study, the behavioral factor like over confidence and the hypotheses regarding education, religion were analyzed and found that religious factor influences the Indian investors to invest in the real estate

Cattle feed industry is a major segment of animal feed industry. This industry is gradually evolving into an
organized sector and the feed manufactures are increasingly using modern and sophisticated methods that seek to
incorporate best global practices. This industry has got high potential for growth in India, given the fact that the
country is the world’s leading producer of milk and its production is expected to grow at a compounded annual
growth rate of 4 per cent. Besides, the concept of branded cattle feed as a packaged commodity is fast gaining
popularity in rural India. There can be a positive change in the demand for cattle feed because of factors like (i)
shrinkage of open land for cattle grazing, urbanization and resultant shortage of conventionally used cattle feeds,
and (ii) introduction of high yield cattle requires specialized feeds. Earlier research studies done by the present
authors have revealed the significant growth prospects of the branded cattle feed industry, the feed consumption
pattern and the relatively high share of branded feeds, feed consumption pattern based on product types (like,
pellet and mash), composition of cattle feed market and the relatively large shares of Kerala Feeds Ltd. (KFL)
and Kerala Solvent Extractions Ltd. (KSE) brands, the major factors influencing the purchasing decisions etc. As
a continuation of the earlier studies, this study makes a closer look into the significance of product types in the
buyer behavior, level of awareness about the brand and its implications on purchasing decisions, and the brandshifting
behavior and its determinants

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International Journal of Business and Administration Research Review, Vol.2, Issue.4, Jan-March, 2014

The paper is an attempt to shed light on the socio-economic aspects of the local communities on the development of
ecotourism in Kerala. Most of the local communities in the ecotourism destinations are tribes who have been
excluded from the mainstream society and are not a part of Kerala’s overall development setting. The paper also tries
to situate the community perception on the sustainable livelihood of ecotourism sites of Kerala. Data for the study is
obtained from a primary survey by dividing the ecotourism destinations in Kerala into three zones, 230 from south
zone, 220 from central zone and 200 from north zone with a total sample size of 650 based on the notion of
community based ecotourism initiatives of the state. The result of the study confirms that ecotourism has helped to
enhance the livelihood of the marginalized community. With well-knit policies it is possible to tag ecotourism of
Kerala as an important tourism destination in the global tourism map

The rising pressure of Population, together with the constantly changing
technologies, and development perspectives, contribute to the ever increasing
volumes of wastes in different forms. The solid and liquid wastes generated in the
urban areas were considered a burden to the society, and hazardous to the
environment. The fact is that the growth of consumerist culture and aimless
throwing of refuse by the people created the outbreak of environmental pollution.
Unhygienic environment and solid waste accumulation coincided with mosquito
breeding which causes, the spread of most epidemics. The rationale behind most of
the diseases is the unhygienic pattern followed by the people both in rural and urban
areas. As an environmental package, the disposal of solid waste from different
sources, such as house holds markets, commercial areas, slaughter houses, hospitals
and industries, therefore assumed crucial importance. So as a part of the theory and
practice, a study on the area, solid waste management of Arppukara Grama
Panchayat of Kottayam district is taken into consideration. The study conducted here
proposes, to examine the quality and quantity of the solid waste generated in the
panchayat and also it's impact on the existing social, economical, environmental and
ecological systems

This study is an attempt to situate the quality of life and standard of living of local communities in ecotourism
destinations inter alia their perception on forest conservation and the satisfaction level of the local community. 650
EDC/VSS members from Kerala demarcated into three zones constitute the data source. Four variables have been
considered for evaluating the quality of life of the stakeholders of ecotourism sites, which is then funneled to the
income-education spectrum for hypothesizing into the SLI framework. Zone-wise analysis of the community
members working in tourism sector shows that the community members have benefited totally from tourism
development in the region as they have got both employments as well as secured livelihood options. Most of the
quality of life-indicators of the community in the eco-tourist centres show a promising position. The community
perception does not show any negative impact on environment as well as on their local culture.

Kerala, a classic ecotourism destination in India, provides significant opportunities for livelihood options to the
people who depend on the resources from the forest and those who live in difficult terrains. This article analyses
the socio-demographic, psychographic and travel behavior patterns and its sub-characteristics in the background
of foreign and domestic tourists. The data source for the article has been obtained from a primary survey of 350
randomly chosen tourists, 175 each from domestic and foreign tourists, visiting Kerala’s ecotourists destinations
during August-December 2010-11. Several socio-demographic, psychographic and life style factors have been
identified based on the inference from field survey. There is considerable divergence in most of the factors
identified in the case of domestic and international tourists. Post-trip attributes like satisfaction and intentions to
return show that the ecotourism destinations in Kerala have significant potential that can help communities in the
region.