Ve Interactive, a provider of cart recovery and remarketing solutions for the global e-commerce industry, today announced that VeChat is now available as part of its wider online efficiency solutions.

The artificial intelligence-based, multilingual software will now let Ve Interactive clients initiate and blend real-time customer service and marketing into their online sales processes, 24/7.

By analysing metadata from a visitor's online journey and comparing it all in real time with information held by the merchant, VeChat can be triggered to engage dynamically and route the visitor intelligently. And, the more it learns about user journeys and issues causing basket abandonment, the more intelligent it becomes, meaning that consumers will be able to shop smarter too.

VeChat supports 11 languages and is compatible with the leading smartphone and tablet brands and carriers. It offers criteria filtering, product feeds, and a customizable core phrase library.

"E-commerce sites are under mounting pressure to deliver revenue performance in an increasingly competitive market and so we have responded to demand with this driver in mind," said David Brown, co-founder and CEO of Ve Interactive, in a statement. "Cart abandonment should not be dealt with as an isolated problem; it is tunnel vision to ignore the wider online efficiency issues that feed it," explained Brown. "At Ve Interactive we continually invest in developing new technologies to provide additional optimization and conversion tools for our clients. This ensures that they can always respond to changing buyer behaviours and new platforms, and so increase conversions and website productivity."