TRIB3 enters Far East market with Chinese launch in autumn

Internationally acclaimed fitness phenomenon TRIB3 is set for a Far East autumn launch in China.

An agreement between TRIB3 and Roberto Hernandez, owner of Spain’s Bruguera Academy Tennis Camps, has sealed a multiple club deal for China, with the first sites scheduled for a September opening, followed by an full extension programme for the next five years.

This latest deal takes the Sheffield born TRIB3 concept into six countries within the last 12 months, with many more in the pipeline to be finalised in the coming months.

TRIB3 Chief Finance officer Joaquin Gali commented: “The market is ready in key countries we want to operate and with our skills across the international board on club openings and multi-site management we are best placed for the growth we expect in 2018 and 2019.

“The Asian market is part of our key strategy for growth and after visiting China this year we believe TRIB3 can thrive in China, which will lead to major expansion across the country.”

This Autumn will see TRIB3 also launch a further six sites to include more clubs in Spain and the UK along with Finland opening in the city of Tampere which is scheduled for late September, to be followed by the Finnish capital, Helsinki.

TRIB3 President Rod Hill said: “We expect to build our international partners over the following weeks and months to ensure we have at least 15 counties signed up ready for openings in 2019.

“International expansion is a key part of our agenda as we move towards our goal of 1000 clubs in five years.”

One of the most talked about names in the fitness industry throughout the past two years, TRIB3 was instantly hailed on its launch as one of Britain’s best workouts by the influential Women’s Health magazine.

It has also been named one of the Top Five hardest workouts in the world by the Sunday Times.

The TRIB3 High Intensity Interval Training (HIIT) workout is based around treadmills (cardio), resistance (weights) and intensity (heart rate) and sessions can burn up to 1000 calories meaning that members get results fast which can also be tracked through digital partner MyZone.