Mickey & math: Disney unveils learning apps

Disney unveiled a portfolio of learning apps for young children on Thursday, harnessing the appeal of iconic characters such as Mickey Mouse, Donald Duck and Goofy to subjects like math, science, creative arts and languages.

The entertainment giant said its "Disney Imagicademy" aims to expose three to eight-year-old children to core educational concepts via a curriculum developed in conjunction with academic and education experts.

The company said more than 30 app-based experiences, including five which would be rolled out on December 11, would form the integrated program along with books and other physical products.

"Disney Consumer Products is transforming the future of our industry by integrating storytelling, play -- and now learning -- to create deeper, more engaging experiences for kids and families," said Bob Chapek, president of Disney Consumer Products.

"With Disney Imagicademy, we are taking the next step and offering parents a learning product unique in the marketplace today."