And then in our itemTpl field we did the following:
<div><font size=2><b><table width=100%><tr><td width=40%>{practitionerFullName}</td><td width=20%>{serviceType}</td><td width=20%>{startTime:date("l, F d, g:i A")}</td><td width=20%>{distance:formatDistance}</td></tr></table></div>