“Their most ambitious multimedia work pushed the capacity of the medium and its platform, as when they designed Think for IBM’s Pavilion at the 1964 New York World’s Fair: a spectacular, twenty-two-screen live lecture about problem solving, and America’s first taste of information overload.

But even the Eamses couldn’t have predicted the ubiquitousness of smart technology. Nor could they have imagined a company like Amazon acquiring a grocery store to spread its talons to connect new physical and digital industries.

Below is a fascinating look at the 1964 World’s Fair. It’s as if people and brands coexist to write the future.