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The actor is brooding in sharp tailored suits, as he poses against a New York background in the vintage-tinged advert that uses old fashioned picture slides to give it an authentic feel.

Rob poses for a series of both black and white and colour slides, along with a female co-star, who he watches undress at one point.

The advert, shot by artist Nan Goldin, is sexy, smouldering and classic. The one minute clip, shown via website Tush online, captures the essence of what the campaign will be about.

The 27-year-old Twilight star was unveiled as the new face of the fragrance in June, with the full campaign to be rolled out in October.

Robert has come a long way since his early days in Hollywood. Often sporting a dishevelled head of hair, he wore a looser cut of suit for his first round of Twilight premieres. Today however, his custom-made suits are paired with a much slicker hairstyle, giving him a seriously polished look.

His new style is definitely reflected in the Dior campaign, with Robert looking like an old school Hollywood star.

"The advert is sexually charged. Robert is topless for part of it and kissing the model with tongues. He looks very much into the girl he stars alongside.

"Rob and the model are in a swimming pool making out and he's seen giving her a blow-back with a cigarette at one stage too," a source told the Mirror earlier this year.

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