Janrain Launches Enhanced Customer Data Integration Platform

PORTLAND, OR – February 19, 2015 — Janrain, the leading provider of Customer Identity Management technology, today announced the launch of the next generation of its customer data integration platform. The third generation of the platform provides capabilities allowing marketers to easily incorporate data from the Janrain platform into other marketing technology systems, including email marketing systems, customer relationship management (CRM) systems, and marketing automation systems.

This industry-leading integration allows marketers to target their customers in a more efficient and proactive way by moving data across the marketing technology landscape, which is one of their biggest pain points. Marketers can now sync their authenticated customer data into target systems that can provide customers with a more personalized and targeted marketing message. Customer data from individual profiles is regularly synced to the target system, allowing the richness of the Janrain customer profile to be used by other marketing technology platforms.

“Janrain provides high quality, accurate customer data for marketer’s activation platforms, in turn, providing better segments, targeting, and delivery of relevant and personalized messaging,” said Larry Drebes, Founder and CEO of Janrain. “We’ve seen the demand for consistent customer data, and Janrain has stepped up to provide.”