Ksubaka for Milka “Moments of Tenderness”

Ksubaka / Mondelez Milka

As Mondelez Milka launched in China it recognised that brand differentiation was a key area for success. Ksubaka was appointed to devise an experiential in-store campaign that would bring the brand to life and educate consumers on a scale never seen before.

Ksubaka designed a branded mini game experience which was remotely deployed across its media network of 7000+ touch screen playSpots located in targeted high traffic locations; supermarkets and convenience stores in 130+ cities across China.

The campaign took more than 12 million consumers on a brand discovery journey, concluding with a call to action and social activity.