Delivering one-stop, complete marketing production for the healthcare industry

What production
and deployment challenges do you face in delivering your healthcare client’s
marketing communication? Or, if you oversee marketing in a global healthcare company,
does complex coordination take up significant resources? Marketing
communications for the healthcare and pharmaceutical industries require
specialized support systems and applications designed to ensure consistent
communications in a highly regulated industry. Given the large geographical
reach of such global companies, all marketing efforts need to factor in costs,
time to market, consistency, adaptation and localization requirements across
different regulatory environments.

GraphicPeople
supports large healthcare companies around the world with production of different
marketing collaterals. The team at the Dhaka production hub is currently
supporting one of the world’s largest healthcare companies maintain its global
websites and content platforms. Website builds and complementary applications
are developed using the industry-leading Adobe Experience Manager (AEM) content
management solution. The team has worked with clients in more than 30 countries
supporting 50+ brands. More than 100 websites have been migrated to the
agency’s own systems to provide maintenance services and 18 localized websites
have so far been created from master sites. Agile project management helps to tackle
the complexity of operations where content verification, QA, uploads and
communications require precise coordination across different time zones and content
flows from different locations. From March 2018 to January 2020 the team has
delivered 1500+ web pages to clients clocking over 42,000 hours.

Healthcare and pharmaceutical
companies also find a world-class partner in GraphicPeople when they need to
combine content management and customer relationship management (CRM). The studio
has expert resources to provide support through the Veeva content delivery
platform which is integrated with the Salesforce CRM. GraphicPeople has been a Level
3-certified Veeva partner company from 2016 supporting clients with a range of
content management and delivery applications. In addition to utilizing
Salesforce benefits Veeva applications include customized content presentation;
feedback and tracking; analytics; email marketing; and event management.

The 24/7 Dhaka
studio can also support healthcare clients with website development, digital
banners and eDMs; and print deliverables such as multi-lingual brochures. It
offers expert project management resources in one place, minimizing the time to
market and communication burden that comes with working across multiple time
zones.