Believe it or not, a majority of projects don’t start out with a clearly-defined charter like this, which is the main reason projects go off the rails during the development process.

Here’s a one-minute video on the importance of the one-sentence summary:

(Hint: I find that that most challenging part of the process is coming to clarity and agreement on the project goal, which is an actual business outcome, not merely a description of project features).

There may be some steps you can skip along the way during a given project. But the one-sentence summary is not one of them. Up-front clarity among all involved parties is not a luxury – it’s a necessity!

Welcome!

Steve Woodruff
President, Impactiviti

Testimonials

“Steve Woodruff is one of the most “networked” people I’ve found in pharmaceutical training. His communications are always smart and targeted, and I value his professional partnership.” -Jennifer Zinn, Director, Worldwide Marketing, Clinical Laboratory, Ortho Clinical Diagnostics