Coffee and concert just the ticket for O2

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A strategy to create customer loyalty through free cups of coffee and the
preferential purchase of concert tickets appears to be paying off for O2
which reported first quarter profits up 16 per cent.

The rise helped to partly offset a sharp downturn at Telefónica O2’s
parent company, which reported a 23 per cent slide in profits and a 14 per
cent decline in revenue as its Spanish business continued to struggle and
growth slowed down across Latin America which accounts for half of its
sales.

The UK division bucked the trend with revenue flat at £1.36 billion and
operating profit