Good Packaging is Good Business

PACKAGING | Wine Label Design

What does your wine label say about your wine? What does your wine label say about you?

I consider myself to be part of your winery's marketing & branding team.

Let's work together to discover or rediscover your brand. We'll refine and clarify your message and extend your branding message. From an initial logo and wine package, to shippers, collateral, color consulting, site signage, and web presence, it all works together to express who you and your brand are.

You only get one chance to make a good first impression.

Does your product even get noticed? If it is noticed, what does the package communicate? Does the consumer want to pick it up to learn more? Are they moved enough to purchase? What story does your package tell about you and your product?

The wine label is your billboard

Your wine label is usually the first advertisement for your wine that the customer sees. It's your wine's billboard, so to speak, and you only have a few seconds to grab their attention.

Think of how much time you have to look at a billboard as you travel on a freeway - it's really not much time at all. That's why you've got to show your brand's essence in a timely and straightforward manner. A good designer knows how to optimize that small billboard.

A customer is much more likely to PURCHASE a bottle of wine once they've got it in their hands.

According to the Wine Institute, there are 4,285 wineries in California and over 10,000 in the United States. So, how can you get YOUR wine noticed by buyers in this crowded marketplace?

With so many wineries and wines in the market, there's a good chance that a shopper has never heard of your wine, let alone tasted it. You need to enlist the help of your package to entice the buyer to buy. I can help you create a brand and package that you're proud of and that grabs attention and leads to purchase.

I presented the wines to some distributors in Upstate NY and they bought it all. How’s that?!

— Russel Joy, President & General Manager | Joya Wine Company

Some of my past work | While at Colonna Farrell Design(now known as CF Napa)