Tag Archives: ssu

Jeff Swanson, owner of one of the most well-respected ranges in the country, has contributed several articles to our NSSF.org news feed about what today’s firearms range owners can do create a “next-generation” range. What’s a next-generation range? It’s one that people are drawn to, one that they make a point of going to. They […]

Keynote address for the 2017 SHOT Show University, “Reinventing the Wheel: The Science of Creating Lifetime Customers,” will be delivered by one of the most well-respected and highly innovative men in the world of business today, Christopher Zane.

If your staff is as varied in age as family reunion, you don’t want to miss the SHOT Show University session “Managing in the Multi-Generational Workplace,” moderated by Dan Coates, President and co-founder of New York City-based Ypulse.

Examine the revolution occurring in the mobile consumer, such as new mobile payment trends, and what retailers must do to meet the expectations of this omni-channel buyer in the firearms space. Topics include mobile, loyalty, legislation, EMV, millennials and more.

Social media expert, podcaster, blogger and popular NSSF retail column writer Michelle Scheueurman answers those questions and more in the SHOT Show University session “Advanced Social Media Techniques for the Firearms Retailer” as part of the Master’s learning track.

If you’re truly looking to maximize your profits as a retail owner or range operator in 2017, you will not want to miss our newest speaker to the 2017 SHOT Show University lineup, Robbie Brown. Brown has an extensive background in retailing, wholesaling, distribution service industries and consulting. He has been CEO of numerous companies […]

If you’re an FFL retailer, you know that ATF Form 4473 is the lynch pin in your business. It is the key to completing legal firearms transfers, key to maintenance of your A&D book and key to successfully passing an ATF audit. But as it is with anything you use frequently and repeatedly, complacency and […]