Insights into Mobile Buying Behavior of Indian Consumers

If you’re reader of this blog, then you must be well aware about my penchant for numbers, figures & stats. Today I found this interesting one to share. A survey was recently conducted across major cities in India to figure out the most important parameters for Indian consumers when they are looking to buy a mobile phone. Here’s the summary in pictorial format:

Other than the highlighted portion which clearly shows a growing trend of mobile usage for portable music and storage device, the tick marked parameters are something to think about? Though brand clearly stands out from the rest.