This is a blog that will take you through the Rum lifestyles of a fine group of people that enjoy the fun and pleasure of fine rums. We will travel to distilleries, partys, and Rum Events to bring you the Rumstyles of all those we come in contact with.

Bahama Bob's Rumstyles

Monday, October 17, 2016

During The
Global Drinks Forum in Berlin, this was a topic of one of the meetings. The speaker had some very interesting points that have come out of recent research. Take some time and read the report that came out of the forum, it is rather enlightening. It is interesting that the effect of the social media and being embarrassed is a big a part of the thinking.

Alcoholic drinks that use healthy cues
will struggle to break into the mass market, according to analysts at Mintel. Speaking at The Global Drinks Forum in
Berlin, global drinks analyst Jonathan Forsyth noted that today's younger
generation perceives a healthy lifestyle as "desirable and cool".
However, he warned that these consumers tend to drink alcohol more for
"taste, fun and indulgence" and "not to benefit their health". "When it comes to this strategy, it's a
very hard sell," said Forsyth. "It's a bit like selling snake oil.

"How can you say as an alcoholic
brand that you're actually going to make people healthier? This is an area only
really populated by niche brands."
Forsyth highlighted Vitamin Vodka, which contains vitamin K, B and C, as
well as beers in the US such as Mighty Squirrel's 5g protein beer and Barbell
Brew's 22g protein beer. According to
Forsyth, the trend offers drinks companies the chance to highlight their "natural"
cues, which he said give a "health halo" without making any health
claims.

The 'better-for-you' concept is also
linked to using high-quality ingredients. "When consumers were asked
to define 'craft alcohol', 'high-quality ingredients' came second and a 'unique
flavor' came first," said Forsyth. "Healthier can be communicated indirectly
by emphasizing the use of natural, real and premium ingredients that blend
together to create a unique flavor."
Moderation is also a consideration within the 'better-for-you' trend,
although Forsyth said "'balance' is probably a better word".

The analyst
cited Heineken's research, released
earlier this year, that
suggests Millennials prefer to moderate their drinking in order to avoid
embarrassment on social media.