Google+ has lasted nearly a year. That’s seven years in dog years, or like 10 years in social network years.

If it keeps this up, it’ll be in the pantheon of useful social networks. Perhaps it will suffer a better fate than what happened to Google Buzz, Ping, and, lord help us all, Quora.

So, now that it’s here to stay and will never change again, it’s time to start offering clients a bunch of services that they could get for free by spending an hour on the platform and a few hours reading some good social media resources.

There is absolutely nothing wrong with charging people for your expertise when they are just being lazy.

What’s even better is that if Google+ does change again, you’ve now got your client trapped. They’ll need you, the expert, to understand the changes, even though everything works the same but they just changed the colors, or that people can now play Farmville on Google+.

Start advertising yourself right now as an expert on the new Google+. Tell everyone that it’s completely different than old Google+. Tell them that with the redesign brought new features that can bring them improved revenue and engagement.

If anyone tries to shut you down and says that you are a fraud, say that they are lying. You’re a Google+ expert. You know everything.