Sociology: Sexual Objectification of Women in Music Videos Today

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The Research Problem This study works to examine the use of sexual objectification of women in music videos today. The primary purpose was to examine the differences between genres, specifically hip-hop and country. I tested the following; Women are more likely to be sexualized in hip-hop music videos than in country music videos.
Literature Review Since the explosion of music videos in 1981, a large portion of their popularity has been due to the objectification of women and their sexuality. “Early content analyses showed that anywhere from 40% to 75% of music videos contained sexual imagery”(Arnett, 2002). Hip-hop music videos especially have a reputation of degrading women. In these videos “women are often depicted in positions…show more content…

Videos not containing a female were accounted for and removed from the sample pool, leaving a total of 50 (25 hip-hop, 25 country) videos used for the final analysis.
Data Collection Sexual objection and non-sexual objectification were mainly measured in body exposure and body movements. The different areas of a woman’s body being displayed were used to operationalize the idea of sexual objectification. Similarly, camera angles such as panning down bodies and shots down shirts were tallied to create a solid definition of “sexualizing” for the purpose of this research. (see Appendix A and B) Each video was watched twice, to ensure that no characteristics were missed. Videos were analyzed through the use of sexual characteristics and non-sexual characteristics tally sheets. When a specific characteristic was present it would only be marked down once per video. Because the focus of this research was on sexualization of women, only females were identified and coded.
Justification of Research Method The strategy of secondary analysis was chosen for this research because it is cheap and timely in comparison to other forms of research. Using data collected by other reliable sources increases the validity of secondary data analysis research.
Findings
Data Analysis from the 50 music video sample showed that hip-hip music videos sexually objectified women more in comparison to country music videos. Accumulated data results, as shown in the 2x2

both explicitly and implicitly. It may not be intentional, but her work still relies on problematic paradigms, such as female idealism, the male gaze and heteronormativity. The image Nude II provides a means to explore the sexual objectification and self-objectification of women.
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females have been often viewed as objects rather than human beings. Primarily, we
see it in the media, video games and advertisements. “Sexual objectification occurs when a
woman’s body or body parts are singled out and separated from her as a person and she is
viewed primarily as a physical object of male sexual desire” (Barkley). Although some men and
women may view sexual objectification as disapproving, according to actress Cameron Diaz,
“Every woman wants to be objectified because they