Just before a power outage halted the Super Bowl just as the second half was getting underway, BlackBerry’s BlackBerry Z10 ad aired. The 30 second ad focused on a few things that BlackBerry 10 cannot do, explaining those colourful puffs of smoke and bouncing yellow rubber ducks:

The ad was a one-time deal and will not feature in BlackBerry’s upcoming Keep Moving ad campaign which gets underway February 4th.