Wat betekent personalisering voor HR?

Organizations will learn how to act on insights Tom Haak will give with tailored programs and interventions. He will discuss the opportunities these developments create for HR, and what possible consequences there are for the HR organisation.

What does personalisation mean for HR. Treating employees as individuals and not as part of a group or segment is one of the most important current trends. The way organizations deal with employees is still far behind the way organizations deal with clients, but there is movement. HR can learn a lot from marketing.