I would change the 3:2 Pulldown to Auto, but it's grayed out every time I bring up the menu. I don't know what to do to get to access that setting.

I must emphasize these are the settings that suit my taste in my room. I started with the settings recommended by D-Nice for the current ST30 and then tweaked from there. My primary goal was for skin colors to look natural and everything else pretty much fell into place from there.