Walt Gibler

Walt Gibler

Walt Gibler

360º Video is The FUTURE of Real Estate Marketing

Apr 16, 2018

Real Estate

THE GIBLER TEAM UTILIZES 360º 5.2K VIDEO TO MARKET OUR CLIENTS LISTINGS! These Technology Provides the viewer with an Interactive 360º ExperienceThe Gibler Team is one of the ONLY Real Estate Teams that utilize this New Technology! Below are examples of the 360º videos we have made for our past clients, and we can do the same for YOU!

INTERESTED IN SELLING? LET THE GIBLER TEAM HELP! WE CAN CREATE AN AWESOME 360º VIDEO LIKE THERE FOR YOUR HOME! Our clients love it! It helps sell their home and gives them a way to remember their old home if they are ever feeling nostalgic!

LEARN MORE ABOUT THIS AWESOME NEW TECHNOLOGY

The Future of Marketing

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns.

Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D ad.

Google, Facebook and YouTube continue to dominate the digital ad space as creators are using the medium of 360-degree video and VR across industries.

Higher Emotional Engagement

VR content was found to elicit higher emotional and longer engagement than traditional 2D.

IMAX is already registering impressive revenue from its VR centres. For the first four months of 2017, IMAX clocked more than 25,000 admissions and an average revenue of $15,000 per week from its single VR Center in LA.

A Growing Market

A research report for Business Insider investigating how VR, AR and 360-degree video are shaping the future of content creation also revealed that, “the global VR market is forecast to grow at a nearly 81% compound annual growth rate (CAGR) from 2016 to 2024, according to Global Market Insights.”

According to Goldman Sachs, VR will be bigger than TV within the next decade, generating $110 billion in revenue. IDC’s Worldwide Semiannual Augmented and Virtual Reality Spending Guide predicted that the AR/VR market will grow to over $162 billion by 2020, with active VR users growing to 171 million in 2018.

360° video and VR will continue to grow and will become prevalent in a variety of additional industries to marketing technology over the coming years.

With the investment in VR hardware by the likes of Sony, in its PlayStation VR, other brands will soon follow suit. As the technology of 360° and VR video improves, and equipment becomes cheaper, the appeal of 360° and VR will only spread across all industries swiftly.

Future Expectations for 360º Video Industry

The forecast is one that marketers agree with. A post-Mobile World Congress write up on Marketing Tech highlighted that mobile advertising would change as we are “going to see a rise in 360-degree video ads and even ads that incorporate the mobile device itself – touch and vibration”.

This incorporation of mobile devices into 360° content creation is also now available via action cameras, such as Kodak Pixpro’s SP360, which uses a complimentary Remote View App for iOS and Android so camera enthusiasts can see exactly what they are recording via their smart device.

Click HERE to Read Market Tech's Full Article on The Future of Video Marketing