With his new album Redemption fresh on shelves (I mean streaming services), Jay Rock serves up a video for the project’s blistering opener, “The Bloodiest.” Directed by Colin Tilley (Kendrick Lamar “Alright,” ScHoolboy Q “THat Part”), the surreal clip follows the TDE rapper through death and danger while subverting the norm in numerous clever ways (see: a white lady pulling a gun on him). I’m sure there’s a better explanation for the storyline than that, but you can draw your own conclusions below.

Redemption is out now featuring Kendrick Lamar, J. Cole, Future, SZA and Jeremih.