NHL Articles

NHL Commissioner Gary Bettman has done much to increase the visibility of the league in a crowded sporting landscape. The question is: what did the league sacrifice to gain these fans? Recall that Bettman learned the ropes of running a league under the tutelage of NBA Commissioner David Stern. It is quite possible that Stern runs the most manipulated sport among the professional leagues. Did Bettman bring those same tricks to the NHL?