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In litigation communications, start early

Clark S. JudgeNov 23rd, 2009 19:51pm

In every lawsuit or Supreme Court appeal we have worked on, the heart of our approach is to start early.

We don’t wait until the week before the trial or the oral arguments to brief key reporters. We go to them months before and walk them through the issues in the case. We get them fully up to speed — early.

Then we keep in touch.

This way, when the action heats up, they will already know our side of the story and our chances of favorable or at least balanced coverage go way, way up.

Even reporters inclined to dislike our corporate clients appreciate being treated with professional respect and, in most cases, respond accordingly.

Clark Judge As Managing Director of the White House Writers Group, Clark Judge provides strategic communications counsel to clients in industries ranging from financial services to transportation to high technology.