Its eco-sustainability measures include habitat and species preservation for the Giant Panda with the Smithsonian National Zoo, the active pursuit of new energy fuels for its manufacturing operations such as methane, and development of alternative manufacturing materials such as biomass plastics. Fujifilmís green space preservation initiatives include the creation of Japanís first private-sector-created nature preservation trust, the Fujifilm Green Fund; and support of New York Cityís Friends of the Highline.