Tokyo, November 17, 2014 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the launch of a new generation of the Magellan® PJM1 RFID Desktop Reader Series. This new generation employs intelligent self-tuning technology that allows the RFID reader to automatically adjust its sensitivity to achieve the best performance regardless of the number, size or type of PJM RFID tags being used.

Two new models of the Magellan® PJM RFID Desktop Reader Series, the MDR-4330AT and MDR-3021AT, are now available with built-in intelligent self-tuning technology. The Magellan® MDR-4330AT is a robust benchtop RFID reader that will read tagged items in any orientation as well as when in densely packed containers, and offers 43 x 30 cm of effective 3D reading surface. While the Magellan® MDR-3021AT is designed especially for tag encoding purposes, and offers 30 x 21 cm of effective single directional reading surface.

The new models are currently available in Europe, Australia, and Hong Kong, and sales will soon commence in the United States, Japan, Singapore, India, and other parts of Asia.

“This will simplify and completely change the way that customers interact with RFID readers,” said Kaz Matsuyama, President and CEO of SATO Holdings. “Our intelligent self-tuning technology automatically delivers the best performance regardless of variations in PJM tags, and offers our customers the freedom to select tags best suited to their needs. SATO is heavily focused on engineering solutions to improve user experiences, and this technology is a prime example of our commitment to creating new value for our customers through innovation.”

1: PJM (Phase Jitter Modulation) is an RFID technology that can quickly and accurately identify large volumes of tagged items stacked or stored in any physical orientation.

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode, two-dimensional stacked & QR code, color code, digital watermarking, and UHF/HF/PJM RFID technologies. SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value. SATO solutions enable better business efficiencies and environmental protection to contribute to the development of a sustainable world.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2014, it reported revenues of JPY 96,773 million (US$ 966 million). More information about SATO can be found at www.satoworldwide.com.
*Conversion is based on an average exchange rate of 1 US Dollar = 100.16 Japanese Yen.

About SATO VICINITY
Established in 2013 by SATO Holdings Corporation, SATO VICINITY PTY. LTD. was formed as a new entity for the business acquired from Magellan Technology. 'Vicinity' refers to near field contactless radio frequency communication technology including, but not limited to, PJM RFID. It also represents SATO's unchanging attitude - standing by the customer.

SATO Vicinity operates from Sydney, Australia, and provides its PJM RFID technology for approximately 80% of the orthopaedic implant loan kits in Australia. Today, it continues to pursue its R&D of PJM RFID with the same team of researchers and engineers who founded the technology in the 1980s. ###

SATO VICINITY understands that each company is unique. We recognize that each company has developed its own best-in-class operations differently, having different needs and priorities. This is why we don't tell you this is the world standard practice and you should change your way to fit to the system. Instead, we endeavor to understand your business requirements, address your concerns and go the extra mile to tailor our solutions. We work for you, you don't have to work for us.

An RFID technology that you don't have to workaround

SATO VICINITY understands you finally found us after many years of solving problems for RFID, typically in the Healthcare sector. We know you are looking for a robust RFID technology that you can dump your problems into instead. We know you don't want to hear 100 rules you need to follow to make the RFID work. We know you don't want to hear 100 other possibilities why RFID is not working. We are the company offering the single point of responsibility for core RFID technologies with chips, tags, readers and printers - all designed and built by us, much needed in the industry. All you have to worry about is your own business, not the RFID technology you have.