Lead Tracking

Base makes it easy to quickly gain context around leads and action follow up in record time.

How can Base help with lead tracking?

Connect Base with your website and marketing tools to create a flow of leads straight from the source directly to sales. Base's lead tracking features make it easy for reps to follow and action a high volume of leads with quality messaging and stay top-of-mind with prospects.

Easily create custom lead forms for websites, landing pages or email campaigns that feed your leads directly into Base for quick follow up from the sales team.

Smart Lists

Lead Smart Lists provide a comprehensive, customizable and easily searchable view of all leads so reps can respond to the most important leads at the right time.

Communication Templates

Store email templates and call scripts in Base for easy access so reps can respond to leads immediately with consistent messaging. Did we mention Base also automatically logs all email and phone communication?

Conversion Rate Tracking

Base's pre-built Pipeline Conversion Report includes lead and opportunity conversion data, allowing you to quickly spot bottlenecks and trends.

Channel Optimization

Quickly understand the impact of marketing channels on deals and revenue through Base's full funnel tracking, and use this data to guide marketing investments.

Accelerate your lead tracking with Base

See what a dedicated sales productivity platform can do for your business. Get a personalized demo of Base now.