Take, for example, Amy and Sean Stark of St. Cloud. They arrived at Toys ‘R Us in the pre-dawn hours — at 4:45 a.m. They were hoping to score a Zune MP3 player, but alas, people had been in line hours before them. Needless to say, they didn’t get the music player.

"Late, I guess," Amy said. It was 5:38 a.m., and she was already in the check-out line.

It seems the Swedish import doesn’t believe in the early morning madness of Black Friday, but that didn’t stop Central Florida’s newest high-profile retailer from getting into the shopping game — at least just a little bit.

IKEA opened its doors at 9:20 a.m. this morning, just 40 minutes ahead of schedule. Tony Hayden was camping outside since 7:30 a.m. hoping the store would offer some early-bird special to the 200-plus folks waiting in line. Maybe a Poang chair like the one they offered on opening day last week.