The driver fled the scene without stopping. Meanwhile, the victim was taken to UCI Medical Center, where she died.

The Orange County Register reports she was in a crosswalk on Utica when she was struck; a satellite photo shows four well-marked crosswalks at the intersection. They also report that the van was last seen fleeing north on Beach Blvd.

No further details are available at this time. Anyone with information is urged to call police Huntington Beach police accident investigators Tai Huynh at 714-536-5670 or Robert Barr at 714-536-5666

This is the 29th bicycling fatality in Southern California this year, and the sixth in Orange County since the first of the year, three of which have been hit-and-runs.

She is also the second bike rider killed in a Huntington Beach hit-and-run in the last two months, and the fifth rider to die in a hit-and run in the city since 2010.

Looks like there’s a serious problem there.

Update: Still no ID on the victim; however, KTLA-5 reports that she was a resident of Huntington Beach.

The Register has removed the paywall from their article, which says the driver appears to have been headed north on Beach, while the victim was riding east on Utica. Police are now looking for a white sedan with probable front-end damage; earlier reports suggested the vehicle was a white van.

Update 2: The victim has been identified as 34-year old Genevieve Ann Hall of Huntington Beach. Meanwhile, the suspect vehicle has been identified as a 2006 to 2013 Chevy Impala with damage to the front bumper. Thanks to Danny Gamboa for the heads-up.

Update 3: Friends and family members struggle to deal with Hall’s death. And a fundraiser will be held at Mama’s On 39 in Huntington Beach on Wednesday night to help pay her funeral expenses.

My deepest sympathy and prayers for Genevieve Ann Hall and her loved ones.

Problem in Southern Calif is that the driving is so aggressive that cars have trouble not hitting one another let alone us cyclists.

We traveled for a month by car across the United States last summer, drove in many states from Boston back to LA. Only when we got into the LA County environment after being gone a month, did we realize that the driving really is different–its aggressive and competitive. All of a sudden it changes.