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Get Your Skin In Super Shape

Jan 17, 2017

Baxter PSA

Okay, so you’re a guy, but you’re also concerned about aging and that’s totally cool. You’re definitely not alone these days with more men taking better care of their skin while they’re young, which can really pay off later on in life. With this in mind, Baxter of California looked to our own past to draw inspiration for our new Super Shape line, with specially designed anti-aging solutions for today’s modern man.

Going back to our roots, we started with a brand new take on the flagship product that put Baxter of California on the map back in 1965; the original Super Shape Skin Conditioner was specifically formulated to combat the effects of weather, shaving and environmental aggressors on men’s skin.

Keeping to that, we’ve taken the best of the old formula and combined it with cutting-edge science and revitalizing plant-based ingredients to develop the Super Shape Skin Recharge Cream, presenting a revolutionary approach to anti-aging skin therapy. The men’s skincare and grooming market continues to grow and evolve to meet the demands of men’s anti-aging needs. Looking for new and innovative ways to fight back against the march of time on our skin is precisely the way we intend to meet those needs.

We’re also proud to announce that the new Super Shape Skin Recharge Cream is our first product to feature advanced technology aimed at visibly reducing fine lines and wrinkles as it evens out skin’s tone and revitalizes skin at the cellular level. All the while it’s working overtime to undo the damage your skin gets put through on a daily basis by hydrating, protecting and repairing it for an incredible look and feel.

Every guy’s skincare regimens are different and not everyone has the time for multiple products, so we worked hard to create a multi-tasking, well-rounded moisturizer that recharges your skin morning, noon or night. Its unique gel-cream texture melts easily into the skin without leaving behind a greasy residue.

Its paraben- and fragrance-free formula features some serious anti-aging ingredients including caffeine, plant extract, and soy protein.