/ Press Release

Leading marketing software solution deepens online marketing and social media marketing capabilities Waltham, MA – April 12, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced the latest version of the Unica Enterprise suite. With this release, Unica continues its focus on enabling the shift to interactive marketing by providing marketers with a comprehensive software suite that allows...

/ Press Release

Leading marketing software solution deepens online marketing and social media marketing capabilities Waltham, MA – April 12, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced the latest version of the Unica Enterprise suite. With this release, Unica continues its focus on enabling the shift to interactive marketing by providing marketers with a comprehensive software suite that allows...

/ Press Release

Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite of social media services that complement the Social Studio social media marketing solution introduced today in a separate announcement. These new...

Posted 03/23/2010

Partnership with Radian6 bolsters service offerings with brand sentiment data to measure the effectiveness of social media programs Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced a comprehensive suite…

/ Press Release

StrongMail Social Studio provides social media marketers with all-in-one platform for campaign management, viral marketing and social sharing; Available now via 60-day free trial Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and social media, today announced the launch of Social Studio™, a centralized campaign management application that is now being made available to professional...

Posted 03/11/2010

StrongMail Social Studio provides social media marketers with all-in-one platform for campaign management, viral marketing and social sharing; Available now via 60-day free trial Redwood City, Calif., March 10, 2010 – StrongMail, a leading provider of online marketing solutions for email and…

/ Technology

Digital marketing spending will increase 17% in 2010 as marketers move dollars away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from ExactTarget and Econsultancy finds.

Digital marketing spending will increase 17% in 2010 as marketers move dollars away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from ExactTarget and Econsultancy finds.

/ Press Release

Columbus, OH -- September 29, 2009 - This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can an online retailer do the best job of closing sales? The answer is simple: by better understanding their customers through strategic behavioral data and analysis. ClearSaleing, a technology and thought leader in attribution management and advertising analytics, today announced the release...

Posted 09/30/2009

Columbus, OH -- September 29, 2009 - This holiday season, consumer wallets will be tighter and competition for online purchases the toughest in history. How can an online retailer do the best job of closing sales? The answer is simple: by better understanding their customers through strategic…

/ Press Release

Leader in Predictive Analytics Offers Performance Marketers the Ability to Discern the Quality of New Lead Sources in Real-Time ST. CLOUD, Minn. - July 14, 2009 - eBureau, a leading provider of predictive scoring and information services, today introduced eMonitor, a powerful new browser-based reporting tool that monitors consumer sales lead quality in real-time, helping online marketers more effectively manage multiple campaigns and lead...

Posted 07/16/2009

Leader in Predictive Analytics Offers Performance Marketers the Ability to Discern the Quality of New Lead Sources in Real-Time ST. CLOUD, Minn. - July 14, 2009 - eBureau, a leading provider of predictive scoring and information services, today introduced eMonitor, a powerful new browser-based…

/ Press Release

New Release Empowers Marketers to Publish Content into Social Media; Integrates Directly Into Over 30 Social Networking Sites, Including Twitter, Facebook and LinkedIn. Los Angeles, April 29th, 2009 – CrownPeak, the market leader in Web content marketing, today announced the launch of a new social media framework designed specifically for digital agencies and online marketers: The CrownPeak Social Media Publishing Console. The new content...

Posted 04/29/2009

New Release Empowers Marketers to Publish Content into Social Media; Integrates Directly Into Over 30 Social Networking Sites, Including Twitter, Facebook and LinkedIn. Los Angeles, April 29th, 2009 – CrownPeak, the market leader in Web content marketing, today announced the launch of a new…

/ Technology

Top marketers expect to shift more money to digital channels and away from such traditional marketing vehicles as print and television, according to a survey by the CMO Council. Among their goals is to improve measurement of online marketing efforts.

Top marketers expect to shift more money to digital channels and away from such traditional marketing vehicles as print and television, according to a survey by the CMO Council. Among their goals is to improve measurement of online marketing efforts.