Liberty unveils new Cadillac crossover

Dubai, March 23, 2010

Liberty Automobiles, an authorised General Motors dealer in the UAE, recently unveiled the all-new 2010 Cadillac SRX, the 5-seater crossover at its showroom in Dubai.

The all-wheel drive (AWD) vehicle features electronic LSD (limited slip differential), a new 3.0L, V-6 engine with six-speed automatic transmission and an all-new chassis for strong driving dynamics and superior connectivity, said a statement.

Infotainment and advanced safety technologies, including high-resolution pop-up navigation, and a unique rear cargo management system are among the other highlights of the new model.

“The new Cadillac SRX with its unique design, safety and technology features has won widespread acceptance among car enthusiasts in the local market,” said Duncan Peat, managing director, Liberty Automobiles.

“Based on the pre-bookings and increasing number of inquiries, we foresee 100 per cent growth in sales over its predecessor.”

Thierry Sabbagh, regional brand manager, Cadillac and Hummer at General Motors Middle East, said: “Liberty Automobiles and General Motors have enjoyed a fruitful partnership over the past 35 years.”

Rajesh Krishnan, general manager, sales and marketing, Liberty Automobiles, said: “Traditionally, the Cadillac brand has been predominantly popular with the older generation of UAE nationals. But with the introduction of the Cadillac CTS in 2002 and several advanced technology features, the Cadillac appeal has now woven its way into the expatriate segment.”

“Customer feedback has been highly positive,” added Krishnan. “The pre-bookings have been very good, with the first two shipments being sold well in advance.”

Liberty Automobiles is offering 4 years/100,000 km service and warranty package, supported by a network of eight showrooms and six service/parts centres across the UAE, the statement added. – TradeArabia News Service