Virtual Piggy Accessorizes Claires.com

Safe youth payments technology now available on world-leading jewelry and accessory site

LOS ANGELES--(BUSINESS WIRE)-- Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has integrated its youth-friendly payment system with Claire's Stores, Inc. ecommerce website at www.claires.com.

With over 1,500 stores in approximately 90% of all major U.S. shopping malls and in 35 countries outside of the U.S. Claire's is a world-leading retailer of jewelry and accessories for young women, teens, tweens and girls.

Virtual Piggy promotes financial management while empowering youth under 18 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents. The technology serves as a family wallet that is available online or via mobile, and is always 100% free to use.

"We are so excited to partner with Virtual Piggy to offer their payment technology on our site," said Dina Keenan, Chief Marketing Officer at Claire's Stores, Inc. "Our Claire's girl is a bit younger so Virtual Piggy will help educate her about shopping and spending responsibly as she continues to gain independence and explore new ways to express her individual style."

"Claire's is a massively popular brand among teens and tweens and a valuable addition to our merchant portfolio," said Dr. Jo Webber, Virtual Piggy Founder and CEO. "We are thrilled to announce we have integrated our service into their ecommerce operations and can allow Claire's consumers to make safe and controlled online purchases while learning financial management at an early age."

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is always 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.virtualpiggy.com

About Claire's Stores, Inc.

Claire's Stores, Inc. is one of the world's leading specialty retailers of fashionable jewelry and accessories for young women, teens, tweens and girls ages 3 to 35. The Company operates through its two store concepts: Claire's® and Icing®. As of May 4, 2013, Claire's Stores, Inc. operated 3,085 stores in North America, Europe, and China. The Company also franchised 403 stores in Japan, the Middle East, Turkey, Greece, Guatemala, Malta, Ukraine, Mexico, India, Dominican Republic, El Salvador, Venezuela, Panama, Honduras, and Indonesia. More information regarding Claire's Stores is available on the Company's corporate website at http://www.clairestores.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.