#110 John Paul DeJoria

THEN: Growing up in LA's Echo Park, DeJoria's mother once told him and his brother the three had just 27 cents between them, but with food in the fridge, a backyard garden, and happiness, they were rich. After co-founding John Paul Mitchell Systems in 1980, DeJoria lived in his car while selling products door-to-door.NOW: Toys include a private jet and his own train car with three staterooms, a master suite, and a dining room, which costs $10,000 a month to maintain and staff.