Pratik Seal, Marketing Head, Life OK said, “I firmly agree that digitisation has helped us a lot. In a regular household, families are sampling more options and are willing to see other content that regular GECs offer.”

Kevin Vaz, Business Head – English channels, Star Jalsha and Jalsha Movies at Star India said, “Star Movies is the only channel in India which premieres one movie every week for its viewers, making up to 60 new premieres in a year. With the latest addition of Star Movies Action in the Star English Cluster, Star Movies and Star Movies Action together formulate the biggest library of movies across genres..."

In an exclusive to Business Of Cinema, CEO, Star India, Mr. Uday Shankar shares his experience on being the first media conglomerate to kick-start the Uttarakhand campaign with Bollywood stars on board.