New headlines feature shows stories behind the Tweet

Hundreds of thousands of websites and publishers embed Tweets to share the best of Twitter with their readers.

From world news to sports, politics, and entertainment, embedded Tweets have changed the way breaking news is covered and have helped people around the world discover important Tweets, even outside of Twitter.

Embedded Tweets connect stories about a Tweet with the Tweet itself.

Today we’re releasing a new feature for publishers who use embedded Tweets that connects the stories about the Tweet with the Tweet itself. When you embed Tweets in your content, the headline of your article and your site’s Twitter account will be surfaced on the Tweet’s permalink page for all to see. We think this will help more people discover the larger story behind the Tweet, drive clicks to your articles, and help grow your audience on Twitter.

Here’s one example: Last year when NBA center Jason Collins made a personal announcement, the news traveled quickly on Twitter. As outlets like ESPN, MSNBC and sports blog Bleacher Report reported the story, they embedded @jasoncollins34’s Tweet and then provided additional context that wasn’t available directly on Twitter.

For high-profile users like Jason Collins who use Twitter to post thoughts, respond to questions and talk to fans, this feature makes it easier to see where Tweets travel and the stories that develop around them. For publishers, this makes your content easier to discover on Twitter.

If you’re a publisher already using embedded Tweets on your site and would like to participate, please let us know. If you’re just getting started, learn more about embedded Tweets and our best practices for using them here.