According to Gaga, playing at the Roseland Ballroom was always a dream of hers. She explained to John Seabrook of The New Yorker that: "It's basically the only room in the city I haven't played." As a young girl, she could not afford tickets, but she did manage to win free tickets to a Franz Ferdinand show during her senior year of high school. Gaga recalled that she fell down during the show and got her nose broken, making her parents forbid her from visiting Roseland. After her career took off with the release of her debut album, The Fame, she bypassed playing at the venue until its closure.

Gaga revealed the official poster for the residency show on March 18, 2014. The poster features an image of Gaga that was taken in 2008 at the Lower East Side of New York City by Geordie Wood. According to Gaga: "We found him and used that same photo for my Roseland poster." The poster also includes a quote from Gaga taken when the photograph was taken, that reads: "I'm Lady Gaga. A singer/songwriter. You're going to know me one day."

Dates

Tickets went on sale through Ticketmaster on November 25; tickets were priced at $50 for the floor and $200 for the mezzanine. Members of Gaga's fan club were able to register for first access to tickets starting on November 19. Users were selected at random to receive invitations and codes to purchase tickets on November 21. Citi card members also had access to the pre-sale starting November 22.