Skills

Work history

Currently

Planner

Sony Music

Jun 2013

As part of Sony Music Entertainment, I work as a planner within the Epic Records UK label, focusing on moving from a more traditional approach to music marketing to one that puts the consumer at the heart of all strategies and activity. Working with the marketing and digital teams, I develop artist positioning documents, strategic marketing plans and innovative creative ideas that connect both new and established artists with the relevant audience and brands.

2014

Planner

Haygarth

Sep 2010 - Jun 2014

Haygarth is one of the UK’s leading integrated marketing agencies. Part of the Planning team for both Haygarth and its sister agency Toast London I worked in a role which required both brand and data planning skills across a range of accounts, primarily in the FMCG sector.
Key accounts included; L’Oreal (Garnier and Maybelline), Heinz and Dairy Crest as well as strong involvement in new business projects.