Radio: Color Debut

Of the millions of TV set owners in the U.S., only a few thousand were
able to see "the world's first commercial color telecast" last week.
Some were specially invited guests who saw the show on CBS colorsets
provided in studios in New York, Washington, Philadelphia, Baltimore
and Boston. The others were the 1,000 or so ingenious set owners who
had built their own adapters and converters for as little as 30¢ apiece
(TIME, Jan. 30).

What they saw were 16 TV stars (and even more sponsors and products)
crowded into an hour-long display...