TV-watching viewer app TV Time launches an analytics platform…

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable, broadcast or over-the-top (OTT) TV. And viewers can share their reactions about that favorite “Friends” episode via video or text posts.

Now, the Santa Monica-based firm behind the app has taken the aggregated data from all those viewing choices and comments and made it available in a self-service platform called TVLytics.

CRO Carol Hanley told me that she was unaware of a competing app that similarly offers access to viewers’ preferences, comments and choices. Previously, she said, TV Time would assemble this data when required for customers — such as program producers, talent agencies or advertisers — but now it is being made available on a self-service platform.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.