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Motivating People to Be Physically Active, Second Edition, translates research, theories, and concepts of behavioral science into a useful handbook for health professionals involved in the planning, development, implementation, or evaluation of physical activity promotion programs. The book describes proven methods for helping people overcome sedentary behavior and make physical activity a regular part of their lives.

Based on the five-stage model of motivational readiness for change, this comprehensive reference will help you design intervention programs for individuals and groups in both worksite and community settings. This behavior change method can be used with healthy adults as well as those with chronic physical or psychological conditions. You’ll also learn to measure and improve clients’ motivation and assess their physical activity patterns and barriers.

The second edition has been fully updated and expanded to include these features:

An updated chapter that discusses and compares the recent physical activity recommendations of the Centers for Disease Control and Prevention, the American College of Sports Medicine, and the Institute of Medicine and presents the pros and cons of the recommendations for key populations

An expanded description of the benefits of a physically active lifestyle

Information on how technology, including accelerometers, and Web-based intervention strategies can be used in changing physical activity behavior

Motivating People to Be Physically Active, Second Edition, contains many practical tools and ideas to assist you in program implementation. You’ll find reproducible questionnaires, worksheets, logs, and more to assist clients in their transition to active living. The book includes case studies of successful community and worksite programs that can serve as a starting point for your own interventions and stage-specific strategies and recommendations for including and motivating all participants. The authors also provide a list of suggested readings that you can use to enhance your programs. Web addresses and phone numbers of physical activity organizations are included, which can provide you with additional information and resources.

With its focus on psychological and behavioral research and accessible reading style, Motivating People to Be Physically Active, Second Edition, is the essential resource for physical activity behavior modification. In addition to allowing you to design effective intervention programs, its many program ideas, tips, and tools spark your motivation to educate and encourage others to lead a more active and healthier lifestyle.

Motivating People to Be Physically Active, Second Edition, is part of the Physical Activity Intervention Series (PAIS). This timely series provides useful educational resources for professionals interested in promoting and implementing physical activity programs to a diverse and often resistant population.

Chapter 10 Using the Stages Model in Community Programs
Assessing the Community’s Readiness for Change
Reaching Individuals Within a Community
Developing Stage-Matched Messages
Using a Media-Based Approach to Reach Your Target Audience
Working With Community Leaders to Reach Your Target Audience
Conclusion

Bess H. Marcus, PhD, is a professor in the departments of
community health and psychiatry and human behavior at the Alpert Medical
School of Brown University and director of the Centers for Behavioral
and Preventive Medicine at the MiriamHospital. Dr. Marcus is a clinical
health psychologist who has spent the past 20 years conducting research
on physical activity behavior and has published more than 150 papers and
book chapters as well as three books on this topic.

Dr. Marcus has developed a series of assessment instruments to measure
psychosocial mediators of physical activity behavior and has also
developed low-cost interventions to promote physical activity behavior
in community, workplace, and primary care settings. Dr. Marcus has
participated in panels for the American Heart Association, AmericanCollege
of Sports Medicine, Centers for Disease Control and Prevention, and
National Institutes of Health; these panels have created recommendations
regarding the quantity and intensity of physical activity necessary for
health benefits. Marcus was also a contributing author to the Surgeon
General’s Report on Physical Activity and Health. She
served as an advisor on the curriculum development for Project Active
and is a coauthor of Active Living Every Day (Human Kinetics).
Marcus is recognized internationally for her outstanding research in
helping people to become more physically active and has spoken on this
topic worldwide.

Marcus makes time to be physically active on
most days of the week. She enjoys walking, swimming, and cycling with
her husband, Dan, her three children, and friends.

LeighAnn
Forsyth, PhD,
is a clinical health psychologist. She has a private practice
specializing in weight management, body image, and women’s health. She
also is an adjunct professor of psychology at ClevelandStateUniversity,
where she conducts research on physical activity adoption and lectures
on behavior modification.

During a clinical
internship and two-year postdoctoral fellowship at the BrownUniversityCenter
for Behavioral and Preventive Medicine at the MiriamHospital, Forsyth
participated in several research programs applying the stages of
motivational readiness to promote physical activity adoption.

She has published several
professional articles and book chapters on physical activity promotion
and the stages of motivational readiness and serves as a consultant on
physical activity research grants. Forsyth is a member of the Society of
Behavioral Medicine and the Association for the Advancement of Behavior
Society.

With three young children,
Forsyth receives a daily dose of physically active parenting. She also
enjoys jogging, hiking, playing tennis, and biking. She and her husband,
Paul, and their children reside in Shaker Heights, Ohio.

“In my opinion Motivating People to Be Physically Active,
Second Edition is the best book of 2009 on how to apply theory to
practice. It is the only one I have liked well enough to write a
recommendation.

The book starts with four chapters that provide a
thorough review of physical activity and behavior change theory, with
special emphasis on motivational readiness to change. This review was
one of the best I have read in terms of being well grounded
scientifically but also very practical. The next chapter describes how
to apply these concepts to assess physical activity patterns. The final
four chapters describe how to develop programs for individual
counseling, group counseling, work settings and community settings. The
book includes forms that can be used to track physical activity and
counsel clients, and the appendix is full of questionnaires that can be
used to measure many of the concepts described in the book.

The
book is well organized, clearly written, thoroughly documented and easy
to read. I recommend it highly to anyone who is involved in designing
or managing fitness programs, coaching or personal fitness training, or
is teaching or studying these issues.”