In this dynamic and inspiring opening keynote, Google's Brendon Kraham tackles how mobile is opening up new customer journeys and discuss some of the latest mobile technologies, and creative ways that marketers are making mobile work for their business.

The future of marketing is evolving at a rapid pace. Mobile is playing an increasingly significant role, "Big Data" is now part of virtually every conversation and the integration of new and innovative marketing channels with traditional programs has never been more challenging.

This session includes case studies and demos showcasing how emerging technologies such as AR, NFC, RFID, machine vision and more are creating the shopping experience of the future, and proven ways an app can influence the consumer at the point of decision.