SNOW!

I love winter and I really love snow. I love how snow quiets everything down. I love that snow makes everything sparkle. Most of all, I love playing in the snow. Since Saturday, Mother Nature has blessed Incline Village, Nevada with 2 feet of snow at 2500′ elevation. Incline is in Lake Tahoe’s “banana belt,” which has the warmest, least precipitous weather of anywhere around the lake. On the west shore, Squaw Valley’s Snowfall Tracker reported 14-16 inches of new snow at their mountain’s base (6200′ elevation) and 18-20 inches of new snow at 8200′ as of this morning, which does not take into account the massive amounts of snow that fell today. What a wonderful start to Tahoe’s winter!

If you’ve been keeping up with me, you might see where this is going . . .

There are 3095 USPTO trademark records that include the word snow (or its translation, transliteration), of which 1050 are LIVE (currently active). There are an additional 1417 PTO records that have an image of snow in the mark, of which 581 are LIVE. 782 PTO records include images of polar and snow covered landscapes or icebergs, of which 331 remain LIVE, and 581 PTO records contain images of ice or snow covered letters, with 156 of these remaining LIVE. Looking at the numbers, it appears that most snow-related applications are meeting the same fate as the glaciers — melting off into oblivion.

Of the LIVE PTO snow-related records, here are some of my favorites . . .

Can you guess on what products these marks are used? Here’s some possibilities:

(a) windshield cleaning fluid (b) frozen beverages

(c) socks (d) frozen prepares or packaged foods

(e) recreational sleds (f) canned sauerkraut

(g) retail apparel (h) plastic snow shovels

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About Lara

Lara Pearson is a trademark attorney with Exemplar, where she also serves as the firm's Sustainability Steward. Lara's legal practice focuses on trademark and copyright law, including: intellectual property audits; trademark search & clearance; trademark and copyright registration & maintenance; intellectual property transfers; transactional work; and dispute resolution, including litigation when necessary. Lara primarily represents other social enterprises -- those leveraging their businesses and brands as catalysts for positive social and environmental change. Such businesses engage in CSR (Corporate Social Responsibility) to have a positive "triple bottom line" of people, planet and profit. As Exemplar's Sustainability Steward, Lara works with others in her law firm to measure and reduce the firm's carbon emissions and encourage engagement in social responsibility initiatives, including pro bono legal work and volunteering. Lara is a proud member of the Social Venture Network. Brand Geek is a member of 1% for the Planet and a Certified B Corporation, whose Incline Village office is certified under the regional Keep the Sierra Green program.
Exemplar Companies is the most innovative professional services firm in the New Economy. Our unique, diversified expertise spans the disciplines of corporate law, business advisory, and capital/investment banking to better meet the needs of our high-potential customers.
We have assembled a comprehensive suite of service to meet the complex issues facing companies in today’s challenging business environment. Our unique, holistic approach ensures the growth and success – and greatly increases the competitive advantage - of our customers.
The Exemplar team is comprised of knowledgeable, highly skilled experts in a wide range of industries and disciplines. They work closely with our customers to provide trusted advice, incomparable support, expert guidance and the ultimate competitive advantage as they accelerate their businesses and position themselves to transform industries.

7 Comments

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