This new grocery store in Denmark found a brilliant way to profit from a huge waste

A new grocery store in Denmark is selling expired and "ugly" food
at massive discounts.

The store, called WeFood, focuses primarily on bakery and produce
items.

It has deals with a number of food suppliers, as well as an
agreement with Føtex, one of the biggest supermarket
chains in Denmark, to get their old, expired, or blemished food,
the
Independent reports.

WeFood is discounting its produce by as much as 50%
below supermarket prices.

The company says it's aiming to reduce Denmark's
food waste, and it has the backing of the Danish
government.

"It's ridiculous that food is just thrown out or goes
to waste," Eva Kjer Hansen, the Danish minister for food and
environment, said ata recent event organized by WeFood. "It
is bad for the environment and it is money spent on absolutely
nothing."

Daily Table, which was founded by the former president of
Trader Joe's, sells food that other grocery stores are planning
to throw out. But unlike WeFood, it doesn't sell any food that is
past its expiration date.