In our original and exclusive interviews, analysis, and feature pieces over the past week, a wide variety of developers, publishers, and indies shared their thoughts on Master Chief's refined design, emergent gameplay, free-to-play lessons, and more.

This Week's Noteworthy Game Industry Quotes

"When it's just a publisher, you can fob them off. ... But when you've got the crowd, you have 60,000 people and they're expecting this thing on this day. If you're not going to give them what they want, you'd better have a good answer pretty soon."

"[The best interactive landscapes present] an invitation for players to use it, but how the players use it is met in conversation with that. It's about understanding and looking at the implied system you have... but sort of changing it to your own will and making it for your own."

"The more we look at effective F2P design and contrasted it with our app, the more we realize that this doesn't work in reality. Your users need to love your app -- but you need to leave them wanting more."

"It only stands to reason that people's thought process is 'Oh, well, I'll wait till it's free-to-play,' and that's not something we want as game developers. You don't want players to be going, 'I really want to play that game! ... But I'm going to wait.'"