Caitlin EwinG

Executive Creative DirectorGrey New York

Caitlin believes great work begins with great insight. She thrives on solving brand issues with elegant, intelligent ideas. At the helm of her accounts, Caitlin and her team enjoy cross-pollinating across different sectors and disparate categories because at the center of it all are the human hearts and minds which join them.

Recently, Caitlin is proud to be part of national change-agent AARP’s ongoing efforts to reach a new generation and redefine aging as we know it. It’s a special pleasure to do good while doing good work. Also underway is the transformation of drugstore legend Walgreens as they refocus on their pharmacy roots. To that the group adds Pfizer’s consumer health brands including Advil, Nexium, PreparationH, Robitussin, ThermaCare and EmergenC, as well as Nestle’s frozen food darling Lean Cuisine. Jewelry icon Pandora, fashion-retailer T.J.Maxx, and the beauty miracle Botox have also done turns in our group.

For over a decade, Caitlin managed changing retail landscapes and media as a Group Creative Director for Pantene North America, where she found satisfaction in building the brand, driving it to its highest market share ever. Beauty and fashion brands have long been in her DNA with stints on brands like L’Oreal, Ann Taylor, Brooks Brothers, and The Limited.

One of Caitlin’s most rewarding endeavors has been her work for My Good Deed to honor the events of 9/11 with an awareness campaign featuring children born on September 11, 2001, to spread acts of kindness and service. The campaign, called “Born on 9/11,” worked to bring new meaning to that fateful day.

Along with her creative partner, Caitlin brings deep collaboration, creative passion and business savvy to every opportunity she meets.