Changes seen on multiple keywords for the same app

Now we wanted to check if such jumps were occurring across a wide array of keywords. For that, we took a look at all the keywords associated with Medium. Again, we saw the July 6th pattern.

Some keywords saw downwards shifts

While others jumped

Even longer keywords were affected

What does it mean?

While there isn't an obvious pattern to the changes, it's clear that many if not all of your tracked keywords will have seen ranking jumps.

Changes seen across multiple countries

Finally, we checked if these findings were true in different countries.

The jump was evident in Australia

In Germany

And in Spain

What does it mean?

Keywords saw significant ranking changes in every country we looked at.

There is no sense relaxing just because your main focus is not the US market. Check your keyword optimization ASAP, no matter which market you work in.

Conclusion

Apple (and Google) can decide to change their algorithms at will. Just like with SEO, they don't want publishers to know the exact parameters of how they do the rankings because they don't want people to game the process.