Sony to turn on 3D viewing at home

Sony Corp. revealed plans to lead the way in delivering new 3D viewing experiences by bringing 3D to the home in 2010. The company will continue to accelerate its efforts across the Sony Group to create both attractive 3D hardware and content, and provide new forms of 3D enjoyment.

Sony's 3D compatible BRAVIA LCD TVs incorporate frame sequential display and active-shutter glass systems, together with its proprietary high frame rate technology to enable the reproduction of full high definition high-quality 3D images, and will form the centrepiece of Sony's 3D entertainment experience for the home.

In addition to 3D compatible BRAVIA LCD TVs, Sony will also develop 3D compatibility into many more of its devices, such as Blu-ray disc products, VAIO and PlayStation3, to provide a multitude of ways in which 3D content—from 3D movies to stereoscopic 3D games—can be enjoyed in the home.

In the growing industry of 3D cinema, Sony has supported and driven the expansion of 3D by providing a wide variety of professional equipment for the shooting, production and screening of movies in 3D. The number of digital 3D screens is increasing rapidly, and is expected to reach 7,000 by the end of 2009. In addition to 3D movies, Sony's range of professional 3D products is also driving the growth of 3D production and distribution across a range of entertainment industries, from theatre and music performances to sport and beyond.

Embracing the "make.believe" (make dot believe) philosophy, which signifies the company's ability to turn ideas into reality, Sony will strive to further enhance synergies across its group companies. Sony will leverage its wealth of technology and engineering resources spanning both professional and consumer markets to bring the optimum 3D viewing experience to the home, from 2010 and beyond.

What is LCD? What is an LCD TV?
A display technology that uses rod-shaped molecules (that flow like liquid and bend light. Unenergized, the crystals direct light through two polarizing filters, showing a natural background color. When energized, the crystals redirect the light to be absorbed in one of the polarizers, causing the dark appearance of crossed polarizers to show. The contrast and viewing angle improve as the molecules are twisted further. LCD TV
Liquid-colour display television (LCD TV) sets use LCD technology to display images. LCD TVs are lighter than CRT TV sets and consume less power.

What is Blu-ray?
Blu-ray is a high-capacity optical disc that holds 4.5hrs of high-definition video on a single-sided, single-layer 25Gbyte disk. It uses a blue-violet laser that reads pits a third the size of a DVD on tracks that are packed much tighter together.