Google Android's 7-Minute Pre-Roll Taunts You Into Skipping It

But It's So Cute You May Want to Watch the Whole Thing

Published on Mar 31, 2015

Editor's Pick

Google Creative Lab tapped production company Nomint to create something potentially annoying: a seven-minute long pre-roll ad. But contrary to expectations, it's a delightful twist on the "genre," starring more than 100 characters from the Android universe who encourage viewers to "Skip Ad" with their unusual antics. But the longer you watch, the more outrageous their stunts become, culminating in an outrageous, over-the-top ending.