Historic Effort Will Help Advertisers, Agencies, and Production Houses Streamline Cross-Platform Video Delivery
Leading trade associations serving the advertising, marketing, and video technology industries are joining forces in a historic bid to create new guidelines for simplifying the distribution of digital video ads throughout the ad production sector.

Working smarter is the core idea behind the Ad Consortium, a coalition of companies in the advertising supply chain that provide services for trafficking and distributing advertising and for procuring, tracking, and paying for the use of talent and licensed elements in an advertising asset.

The Advanced Television Systems Committee (ATSC) is an international organization developing standards for digital television. ATSC 3.0 is the next generation of local television, Internet Protocol delivery of local broadcast, which is expected to start rolling out in 2018.

Ad-ID has set up system integrations with a number of industry organizations, which allow them to view Ad-ID codes and the related metadata on a permission basis. These integrations help companies eliminate the need to rekey advertising information and provide efficiency by lowering the human effort involved in sharing data between and among systems.

Lots of great and innovative things are happening in the Marketing and Communications supply chain relating to cross-platform advertising, and much has been written about how complex it has gotten. This new Ad-ID white paper outlines the savings and opportunities that are enabled by leveraging unique coding, and description of ads, using Ad-ID. This is especially important given the SAG-AFTRA mandate governing commercial production that went into effect April 1, 2014.