Sun Microsystems IIT-B Business Quiz Prelims

The prelims consisted of 40 questions- a mixture of dry, audio, visuals, videos and connects.Some of those questions can be found below.

* He was born Wu Bai-fu in Taiwan but changed his name when he migrated to Japan. Ironically, his product was considered a luxury item when it was introduced since Japanese grocery stores always sold fresh Udon & Soba varieties at one-sixth the cost of his new concept. Who & What did he introduce?

Ans: Mamufoku Ando & Ramen Noodles

* The Times Group (Bennet, Coleman) has little success in ventures outside its core business. Some examples being Times Guaranty, Times Bank, Timesofmoney.com, Timesmaitri.com etc. A few decades ago they sold tea under a brand name. The ads featured “luminaries” like Behram Contractor (Busy Bee) & Khushwant Singh amongst others. What brand name?

Ans: Editor’s Choice

* This slang (word) is almost certainly and logically derived from the slang ‘doss-house’, meaning a very cheap hostel or room. In Elizabethan England ‘doss’ was a straw bed, (derived from ‘dossel’ meaning bundle of straw)Which commonly used slang?

Ans: DOSH

* The Prudential Insurance Co of America stopped using its most popular slogan in the mid 1980s, due to jokes which related to the death of Rock Hudson from AIDS. What slogan?

Ans: Get a Piece of the Rock

* Legend has it that the Maharaja of Mysore travelled by a special train that stopped at _____ station & he had been served _____ with chutney. What popular South Indian food item are we talking about?

* It was established in 1958 with assistance from UNESCO and with funds contributed by the Soviet Union. Its temporary home in 1958 was at the Silk and Art Silk Mills Research Association (SASMIRA) building in Worli. Name it.

Ans: IIT Bombay

* In the 1970s, this firm did a research for HLL & the insight they got was that the Indian housewife spent her entire time cooking or managing the house except the 10 mins that she spends taking a bath. They then commissioned what she day dreamed from dawn to dusk. What resulted?

Ans: Girl in LIRIL WATERFALL

* The company CKX has the following major assets and holdings:

Global Rights – Elvis Presley – the rights to the name, image and likeness of Elvis Presley, and the operations of Graceland* Majority Global Rights – Muhammad Ali – an 80% interest in the name, likeness, trademarks, and licensing agreements of Muhammad Ali including Ali’s “Greatest Of All Time” (or G.O.A.T.) slogan•19 Entertainment – acquired from Simon Fuller in 2005 for $200 million. 19 owns, among other things, a share of the rights to the Idol series, including Pop Idol in Great Britain, American Idol in the United States, and numerous other international versions.f X is Robert F.X. Sillerman ,
What does CK stand for?