Great post - my favourite instance of this is when a client of mine mentioned half a dozen competitors on their website, just to let visitors know there were other people offering the same service. Just because of that they actually outranked 3 of the competitors for their own company names :) September 12, 2008

I do SEO in a full-service agency and implementing the changes is actually built into our SEO costs - as long as the site is built in a language we use! I've worked with outside development teams however and it can be so difficult to get things done - from an SEO's point of view you have to keep chasing the developers, because when there's no improvement in the website's rankings its YOU the client comes to! August 29, 2008