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BMW Group launches BMW CarData: new and innovative services for customers, safely and transparently

Tue May 30 18:00:00 CEST 2017 Informação à Imprensa

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Customised services: new options for providers +++ High data security: no vehicle access for third parties +++ Full control: Customer decides data release for each service +++ High transparency: Customer can request CarData archive at any time +++

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Munich. The BMW Group continues to expand its
ground-breaking premium services and, with BMW CarData, is enabling
customised service options for BMW drivers based on data from the vehicle.

At the event “Mobility of Tomorrow”, an initiative of the German
Association of the Automotive Industry on 30 May in Berlin, Peter
Schwarzenbauer, Member of the Board of Management of BMW AG, MINI,
Rolls-Royce, BMW Motorrad, Customer Engagement and Digital Business
Innovation BMW Group, explained: “BMW CarData will take the
connectivity of our vehicles to a new dimension. Our BMW
ConnectedDrive customers will be able to take advantage of new,
innovative and customised third-party services in a quick and easy
manner. Protecting vehicle data is part of our understanding of
premium in the highly-connected vehicle. This is what customers expect
from us. In this way, we are allowing customers to decide what happens
with their data. This is precisely the philosophy behind BMW CarData.”

BMW CarData offers many benefits for customers: Drivers can save
money with individualised insurance premiums, based, for example, on
actual mileage. Or enjoy faster service appointments, because, thanks
to ideal preparation, the necessary part has been ordered in advance.
But it is also easy to imagine totally new services in the future,
such as personalised infotainment options. A BMW with a built-in SIM
card is needed to use BMW CarData. Around 8.5 million BMW vehicles
currently meet this requirement. Once customers have registered their
BMW in the ConnectedDrive portal, they are also able to use BMW
CarData at no additional cost.

BMW CarData works as follows: The vehicle generates data, including
condition data, like mileage; usage-based data, such as average fuel
consumption; and event data, like an automated service call. Some of
this data is transmitted exclusively, in encrypted form, as so-called
telematics data via the permanently installed SIM card to secure BMW
servers. From there, with the consent of the customer, service
providers can access the encrypted data needed for certain services.
Data security is always top priority. Third-party access to the
vehicle, which greatly increases the risk of hacking, is avoided.
Peter Schwarzenbauer: “For customers, CarData means security,
transparency and control over data from your own car, combined with
the many benefits of customised services.”

BMW CarData allows customers to manage how their telematics data is
shared with service providers very simply. All it takes to release
data, deny access or withdraw previous consent is a click of the
mouse: The customer alone decides whether or not a company receives
their data. In this way, customers always maintain control. The BMW
Group is the first automotive company to introduce this service, which
already conforms to the EU General Data Protection Regulation planned
for 2018. The highest level of transparency is guaranteed and
customers can request a CarData report of the data released or a
CarData archive via the ConnectedDrive portal at any time. The archive
contains a detailed list of the telematics data stored in connection
with the vehicle and a glossary explaining key terms.

Service providers, such as garages, insurance companies and fleet
managers, can register with BMW CarData. If customers want to use a
specific service and actively consent to the release of their
telematics data, the requesting companies receive the data they need
for the service in encrypted form via BMW’s secure backend. This
information provides the basis for customised, data-based and
innovative service options – from infotainment to smart home
functionality – enabling a broad range of value-added services for
customers. BMW CarData will be launched in Germany on 30 May 2017 and
then gradually rolled out in other markets.

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
As a global company, the BMW Group operates 31 production and assembly
facilities in 14 countries and has a global sales network in more than
140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.