Metal Gear Solid: Peace Walker does the Dew in Japan

Some day, you'll feed on a tree frog. Why not wash it down with a crisp, refreshing Mountain Dew? On April 27, beverage producer Suntory will release a series of Mountain Dew cans in Japan, decorated with character art from Metal Gear Solid: Peace Walker.

Of course, this collaboration works both ways. Mountain Dew will appear in Peace Walker as well as an in-game item. The press release says that the appearance of real items in the game "enhances the affinity between the real world and the game's story." It also enhances the affinity between Konami's coffers and cash money. Of course, Metal Gear is no stranger to merchandise tie-ins, with everything from Calorie Mate to Playboy Magazine appearing in the games.