There is no shortage of retailers that carry shirts. If you've developed a unique product line and are looking for a store to carry it, follow some key tips for getting some initial sales. Once you've given your brand some clout by attaching sales to it, take the initiative to approach stores and ask to be their shirt supplier.

Sell Within Your Personal Network

Getting feedback about your shirts so you can tweak the design should be part of your preliminary market research. You want to be armed with product reviews and actual sales when you approach stores. Sell shirts to friends and family, or even from tables at local events and summer markets.

Set Up a Website Catalog

High quality pictures of your complete shirt line can sell your product to retailers. Establish a website that includes all styles. Hire models to pose for photos wearing the clothing; this gives potential buyers a sense of the shirt's fit and its target demographic. When you approach stores, you can refer them to this website.

Give Shirts to Influential People

Local celebrities might agree to wear your shirt publicly and increase its exposure. With their permission you can take photos of them wearing your shirt, and include it in your marketing material. This adds to your credibility as a potential product supplier when you approach stores.

Target Independent Stores

Go to small local stores and ask to speak with the owner or merchandise buyer. Armed with samples of your shirts and a price list, ask the owner if they will stock your items. Start with stores where you shop; if you have a preexisting relationship with the people in charge, your job is that much easier.

Email Apparel Store Buyers

Get the email address of buyers for clothing chains. You will find this information on the corporate section of each chain's website. If the buyer's name or contact information is not listed, call the company's main number and ask. Send a price list and photos of your shirts to all the buyers on your list. Refer them to your website for a complete catalog.