After living in Austria for more than two decades I might be able to explain to Mr. Robert F. Meagher (Letters, February 1956) the pre-war Gemütlichkeit in European photos. Many parts of Europe experienced hardship and terror and now desire peaceful photographic subjects.

AO Executive Projectors. A unique and scientifically sound feature of the American Optical Company’s new 300- and 500-watt Executive projectors for 2×2-inch slides is the so-called “filtered shutter” arrangement which throws a blue patch of light on the screen between slides —in place of the usual black-out.

The changeover from Kodachrome loads with processing and mounting included in their purchase price makes this a good time to review your own film and mounting requirements. Everyone who has been using Kodachrome now is forced to revise his procedure.

Ten years ago, if memory serves correctly, only five 35-mm cameras featured interchangeable lenses. These were the Leica, Contax, Kine-Exakta, Robot, and Ektra. All told, there probably weren’t more than 50 or so lenses made for these boxes, not counting then-obsolete glassware.

I have read recently that Eastman Kodak Company has introduced two new materials for color printing. Is either of them suitable for an amateur who makes color prints in his own darkroom?— J.F.X.R., Kansas City, Mo. You are probably referring to the new Kodak Color Print Material Type C and Type R. Type C is designed for making prints from Ektacolor and Kodacolor negatives; the Type R is based on a reversal process that is designed for making prints from Kodachrome or Ektachrome transparencies.

If you could examine the beefs I see regularly regarding the need for common-sense competition judging hither and yon, you’d welcome (as I did) a recent bulletin from New York’s Metropolitan Stereo Club. These folks have instituted a “school for judges,” to inform the membership on judging criteria and, more important, to build up a group of competent arbiters within their own midst.

There are two dates connected with the 1956 POPULAR PHOTOGRAPHY International Picture contest. One is March 6, the opening date for entries. You don’t have to worry about that one. The other is June 30, the closing date. That’s the one to mark on your calendar.

WHAT has happened to the simple snapshot, the six-to-a-page kind that bulged the leather-covered photograph albums of a few decades ago? Today even the most amateur of amateur photographers reels under a pride-crushing blow if his pictures are referred to as snapshots or having a “snapshot-ish” quality.

These tiny precision instruments can make pictures with unobtrusive efficiency when the situation requires a really candid candid camera

Subtitle

THE SUBMINIATURE CAPTURES CELEBRITIES OFF-GUARD

Subtitle

SOME TYPICAL ACCESSORIES AVAILABLE FOR SUBMINIATURE CAMERAS

Industry

[no value]

Object

[no value]

Creator

ARTHUR KRAMER

Teaser

SUBMINIATURE cameras using 16mm film have been around for a long time but only recently have they left the novelty counters to make their bid for recognition as instruments capable of serious photography. Limited by crude design, uncertain film supply, and careless processing, these cameras were barely capable of producing a blurry, grainy 4×5 print.

MORE than one, says photographer D. P. Rodewald, who believes that no single picture can convey enough of the “ebb and flow of personality” to constitute a portrait. The five photographs reproduced here were all taken of his wife over a period of a year and a half, and represent his concept of multiple or collective portraiture with each picture revealing a different mood or aspect of the subject’s personality.

JOSEF SCHNEIDER TELLS HOW TO PHOTOGRAPH CHILDREN FOR PRIZE-WINNING PICTURES

Subtitle

SCHNEIDER SHOWS HOW TO SHOOT WITH ONE LIGHT

Industry

[no value]

Object

[no value]

Creator

JOSEF SCHNEIDER

Teaser

THE photographs shown on this spread are from the home-study course by the famous child photographer, Josef Schneider (published by The Academy of Practical Photography, Inc., Suite 1402, 119 West 57th Street, New York 19) . Although he uses more expensive equipment than most amateurs own, the basic principles in his work can be used by every amateur.

Imaginative cropping sometimes can reveal a variety of pictures contained inside one negative area. Take a second look at your own photos and try this experiment

Industry

[no value]

Object

[no value]

Creator

Arthur Goldsmith

Teaser

A LARGE part of becoming a photographer is in learning to see—not only that portion of reality you choose to record on film but also the resulting picture itself. This latter kind of seeing, a rigorous analysis of the entire negative area, shouldn’t be dismissed as mere second-guessing.

OF course you’re proud of your own pictures. We all are. But how many of us show our prints around to family and friends right after they’re made and then stack them away with good but vague intentions of mounting them, putting them in an album, or hanging them some nebulous day in the future?

WHEN the camera begins to do more than record subject matter purely and simply as it appears to the eye, when the photographer’s mind and personality leave their imprint on the picture, we often call the result “creative photography.” Two kinds of people take exception to this use of the word “creative.”

Robert A. Preston photographed pretty Connie Williams on a Florida beach with a Rolleiflex and Ektachrome E-1 Daylight Type film, plus a Skylight filter to reduce excessive blueness from the sky. A Heiland Strobonar V speedlight was used for fill-in, and exposure was 1/250 second, f/3.5.

DID you see this inviting color photograph of a shipboard party in a recent magazine advertisement for American Export Lines? Since you’re a photographer yourself, you probably wondered how it was made. Was it a real party, perhaps in mid-Atlantic?

The focal length of your lens and the position of your camera combine to determine the picture you get

Subtitle

PERSPECTIVE

Subtitle

THE LENS AT WORK

Industry

[no value]

Object

[no value]

Creator

JOSEPH FOLDES

Teaser

MOST photographers are so concerned with lens speed and sharpness that they seldom take time to consider just what lenses do, how they form the picture and how focal length and camera position affect the image. One basic property of any lens is its focal length.

THE greatest mystery in the history of photography, Helmut and Alison Gernsheim state in the foreword to their encyclopedic and entertaining new book on the subject, is that it was not invented sooner. The principle of the camera was known in the Middle Ages, and artists began to use the camera to solve problems of perspective in the sixteenth century by tracing the groundglass image.

Although zoom lenses have been available for some time, as accessory lenses, not until recently have motion-picture-camera manufacturers hit upon the idea of a zoom camera—a unit with one lens that will do the work of a 3-lens turret, and also zoom.

Simple motion picture cameras can be turned into highly versatile units by means of the 3-V attachment. This device, manufactured by the Davis & Sanford Co., of New Rochelle, N. Y., will produce wipes, fades, trick shots, and other special effects.

Shadow density can be easily calculated for black-and-white or color shooting with Color Contrast Spectra filters. Hold filter to eye and check areas in your picture. You will see your scene as your film “sees” it. Each filter sells at photo stores for $3.95.

May & Baker's Promicrol Developer was the first of the really new soups to startle the world with its ability to bring out hitherto unavailable detail in "available light" exposures, coupled with fine grain and the ability to withstand practically unlimited "pushing."

Adjusting contrasts of indoor lighting and deciding when fill-in flash is needed outdoors are functions of the standard blue viewing filter. A substitute can be made from cut-apart halves of the spectacles with which one views 3-dimensional movies.

THIS year again the eyes of the photographic world will be turned toward Cologne, Germany, the home city of photokina, the International Photo and Cinema Exhibition. The big show opens on September 29 and runs through October 7, displaying to the public all the industry’s new products for 1957.

GOETHE may have been responsible in his time for glamorizing Wetzlar, for he lived and worked in this picturesque market town and immortalized some of its people in his writings. In this century, however, there is an entirely different reason why a still not-too-large town, with its gabled roofs and half-timbered houses, is surprisingly well known all over the world.

WHICH came first—the chicken or the egg? At least three thousand German workers could find an answer to that question in the history of their firm. In their case, the answer would be egg—though they’d call it something else, like Compound, or Compur.

“YOUR plates are excellent in every respect!" This compliment was written on May 13, 1896 by the famous Dr. W. C. Roentgen, discoverer of X-ray photography. It was addressed to Herr Dr. Schleussner, founder of the Schleussner-Adox factory, who although only a year had passed since X-ray photography was discovered, already had X-ray-plate supplies available for use.

LOOKING northward along the Rhine from a high vantage point atop Cologne Cathedral, beyond the imposing fairground and exhibition halls of photokina, you can see an enormous complex of industrial buildings. It is the famous Bayer Works at Leverkusen, source of photographic materials and equipment which are known around the world under the name Agfa.

BY MODERN American standards, Braunschweig is a city of marked contrasts and paradoxes. The sight of workers going to and from their jobs on bicycles, creates an almost rustic impression. Yet these same workers include some of the world’s most advanced mechanical craftsmen.

IN WEST GERMANY’S photographic industry, traditionally accustomed to “Professor” and “Herr Doktors,” the Braun electronics company in Frankfort has earned a reputation as a group of go-getters. Less than four years ago, the Braun Hobby electronic-flash unit made its debut—today it is popular not only in Europe, but also throughout the rest of the world.

Carl Zeiss—a tradition in camera craft is born again in a new West German home

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[no value]

Industry

[no value]

Object

[no value]

Creator

[no value]

Teaser

JENA, is a town of medium size in Thuringia, a colorful part of Germany often called its "green heart.” Among Jena’s outstanding 19th Century citizens were Carl Zeiss, and a man who helped make Zeiss' name a camera byword throughout the world.

A FEW months from now, leading personalities from all over the world will meet at Braunschweig, Germany, to celebrate the 200th anniversary of Voigtlander—an internationally famous camera firm that came into being long before the camera itself.

Schneider-Kreuznach—from the land of the Lorelei, precision lenses for the world

Subtitle

[no value]

Industry

[no value]

Object

[no value]

Creator

[no value]

Teaser

LESS than a half-hour’s drive from the place where the legendary Lorelei is said to have interfered so magnificently with the seamanship of sailors along the Rhine, the town of Kreuznach tranquilly but industriously produces some of the world’s finest lenses by the most modern methods known to man.

A BRAND-NEW assembly-line factory, designed to meet the most modern requirements of contemporary camera design and production, began operations after the war in the thriving, centuries-old city of Ulm, Germany. It was the Diax Kamera Werk, and in the four years since it entered the scene it has had gratifying success.

SEPTEMBER 16, 1955, was a gala day in Stuttgart, Germany, for Herr Eugen Bauer, founder and president of a renowned firm, was the center of a jubilee celebration. Back in 1905 Herr Bauer had established a firm mainly concerned with the manufacture and repair of precision engineering and electro-technical apparatus.

WHAT’S in a name? The question is baffling at first in the case of Zeiss Ikon—but worth looking into. The reader will say that everybody knows the names of Carl Zeiss and Zeiss Ikon are famous in a world where high technical and optical precision have become important tools of everyday living.

BAD LIEBENZELL, a charming spot in Germany’s famed Schwarzwald, the Black Forest, does not look as if it had any industry more serious than enjoyment, but it is the home of one of the world’s newest cameras, the King “Regula.” Only six years old, the “Regula” was designed by its creator to meet three criteria.

TUCKED away in one of the most delightful valleys of the northern whose fine leather goods are sold in Rhineland is the Kritzler Company, every part of the globe. This is the home of the Omnica, a fitting—and fitted—leather case for fine cameras.

SHUTTER design has come a long way since the days of momentarily removing a lens cap to make an exposure. Contributing to this growth during the past 50 years has been the firm of Alfred Gauthier, founded in 1904 by a photominded technician who began making shutters in a small workshop at Calmbach in the Black Forest region of Germany.

IT SOUNDS like name-dropping on an international scale when you hear the genial President of the Linhof Camera Works, Nikolous Karpf, talk— a sturdy Bavarian who resides in a modern glass-and-concrete palace on the southern outskirts of the city of Munich, Germany.

P. GOSSEN and company, one of Europe’s largest manufacturers of electrical measuring instruments, was founded in 1919. Its beautiful modern plant is located in landscaped gardens and parks in the university town of Erlangen, Bavaria—the town where physicist George Ohm did his famous research.

ONE of the most intriguing cameras on the market today is the Minox, weighing 2½ ounces, yet with an f/3.5 lens, a shutter to 1/1000 second, built-in flash and filters, and all in a package about the size of a pack of chewing gum. A visit to the Minox plant in Wetzlar explains some of the precision incorporated in so small a camera.

BALDA Kamera-Werke was founded in 1908 in the famous camera city of Dresden, now in the East Zone. After World War II this plant was abandoned and a new one founded in the West German City of Buende. Since its very beginning the Balda firm has been dedicated to the production of fine cameras in the popular-price field.

A ROUND 1930 the big sensation in certain technical circles was selenium, a rather rare element which in metallic form changes its conductivity under the influence of light—a quality which, naturally enough, invited its utilization for photographic exposure meters.

FEW parts of Bavaria are more picturesque than the valley of the Isar, Munich’s own river, where a country house at Grosshesselohe bears the nameplate “Heinz Kilfitt,” on its door. One might expect to find, as a matter of course, a big factory and a big organization producing Kilfitt products.

IN VARIOUS accounts dealing with early German photographic factories, the name of Munich keeps turning up—practically always in connection with some mechanic’s workshop which through the intelligence and industry of its owner developed into a sizable plant of world renown over the years.

A NEW projection lamp, the Tru-Focus, has been announced by Sylvania Electric Products. Measuring only four inches from top to socket, this new lamp is said to provide a more constant level of illumination over its useful life. It will also allow a better alignment between the light source and the optical system of projectors, as well as opening new possibilities for projector design by virtue of its ability to be used in a horizontal position.

If anyone still doubts that photography is the universal folk art, he need only look at the magazines and annuals that pour from presses all over the world. Photographs have indeed become as numerous as words, and they are recording folkways and history more accurately and vividly than ever did words in the pre-Daguerrean past.

NEW IKOFLEX CAMERAS are announced by Carl Zeiss, Inc., 485 Fifth Ave., New-York 17. Both are of conventional twin-lens-reflex design and make 12 negatives on 120 roll film. Ikoflex lb (shown at left of illus.) has oversize focusing and film-winding knobs, and shutter and diaphragm numerals enlarged by miniature magnifying lenses; the Extrabrite focusing screen has an etched grid defining picture limits; internal light baffling has been added and the shutter release button moved to the body of the camera, etc. Price, with 75-mm Novar f/3.5 lens, is $99; with Tessar it is $119. Ikoflex Ic is exactly the same as the Ib, excepting the addition of a built-in, ASA-calibrated photoelectric exposure meter. Ic prices are $119 with Novar lens and $139 with Tessar.

Industry

Carl Zeiss, Inc.

Object

Kodak Duaflex IV

Object Price

$24.50

Object Description

NEW DUAFLEX models are announced by Eastman Kodak Company, Rochester, N. Y. Kodak Duaflex IV with Kodar lens focuses from 3½ ft to inf., and Kodak Duaflex IV with Kodet lens is of fixed-focus type. Both variations have an improved shutter synchronized for all popular types of flashbulbs when set for instantaneous exposures. Both cameras produce 12 2¼×2¼ pictures on 620 film. Prices, respectively, are $24.50 and $15.95, and a Flasholder costs $4.25.

Industry

Carl Zeiss, Inc.

Object

FUTURA S111

Object Price

$177.50

Object Description

FUTURA S111 is a rapid-wind camera imported by Nidorge & Co., 103 Park Ave., New York 17. There is a choice of lenses— f/2 Evar or ƒ/1.5 Frilon. Prices, respectively, are $177.50 and $227.50. The rapid-wind mechanism swings away from the camera and thus permits the taking of rapid-sequence pictures while using the viewfinder. Interchangeable wide-angle and telephoto lenses are available and all couple to the rangefinder. Also available is a Futura Universal Finder with parallax compensation and sunshade, as well as other accessories. Ask Nidorge for literature describing the many features of this new camera.

Industry

Carl Zeiss, Inc.

Object

GRAFLEX EASY PAYMENT PLAN

Object Description

GRAFLEX EASY PAYMENT PLAN has been instituted by Graflex, Inc., Rochester, N.Y. It relieves the dealer of all responsibility concerning collections, since he receives from Graflex a check for a full amount of the purchase. Buyers under the new plan receive, in addition to the purchased equipment, a free Equitable life-insurance policy. Down payment is 10 percent of purchase price.

Industry

Carl Zeiss, Inc.

Object

DELTA STEREO camera

Object Price

$84.50

Object Description

DELTA STEREO camera, made by Lennor Eng. Co., 5612 Clark St., Chicago, has fixed-focus, matched LaCroix lenses, a measuring rack that grips nine film perforations instead of the usual three, and a shutter with speeds of 1/25, 1/50, and 1/100 that's automatically cocked when the film is advanced. Distance adjustments are for 5, 8, 10, 12 ft, and infinity. The flash unit is part of the camera and has a safety shield that also controls light quality. Price, with viewer, camera case, a roll of color film, and 10 flash bulbs, is $84.50.

Industry

Carl Zeiss, Inc.

Object

BOLSEY B3

Object Price

$59.95

Object Description

BOLSEY B3, newest camera in the line of Bolsey Corp. of America, 118 E. 25th St., New York, is a 35-mm model with 45-mm Bolsey-Steinheil f/2.8 lens in Gauthier shutter with speeds from 1/10 to 1/200 sec and B, and having stop markings equidistant to permit more accurate intermediate curate intermediate settings. Synchronization is X-type. B3 has a split-image rangefinder and all scales are readable from directly above. Focusing is accomplished by downward motion of a lever. The camera, with ready cowhide case, is priced at, $59.95; Jubilee Flashgun costs $9.95.

Industry

Carl Zeiss, Inc.

Object

AMIFLEX II

Object Price

$20.95

Object Description

AMIFLEX II, a twin-lens reflex camera imported by Sterling Howard, 561 E. Tremont Ave., New York 57, has 80-mm ƒ/3.5 lenses, precision-coupled for accurate focusing. A magnifier covers the entire viewing field and a finger flip opens the hood. Shutter speeds include 1 to 1/300 sec and B, and flash synchronization is built-in. Price, complete with case and flashgun, is $20.95.

Industry

Carl Zeiss, Inc.

Object

SUPER IKONTA IV

Object Price

$129

Object Description

SUPER IKONTA IV, just announced by Carl Zeiss, Inc., 485 Fifth Ave., New York 17, is similar to Super Ikonta III in most respects, having a Tessar f/3.5 lens instead of a Novar, and Model IV has a built-in exposure meter, self-timer, and new Synchro-Compur shutter with light values. Price is $129.

Industry

Carl Zeiss, Inc.

Object

[no value]

Object Description

EXAKTA Camera Co., 705 Bronx River Rd., Bronxville 8, N.Y., has printed a new catalog which contains 32 pages and 66 illustrations descriptive of Exakta cameras and several lenses. Each product is described in detail, with optical and mechanical characteristics, application, and price. Ask them for the publication, “Exakta Continued."

Industry

Carl Zeiss, Inc.

Object

[no value]

Object Description

NIKON, INC. announces expanded service facilities at 251 Fourth Ave., New York 10, where the company has also established a modern new showroom and larger shipping department. All departments are manned and supervised by factory engineers and technicians.

Industry

Carl Zeiss, Inc.

Object

SOLIGOR 66 single-lens reflex

Object Price

$99.95

Object Description

SOLIGOR 66 single-lens reflex is announced by Interstate Photo Supply Corp., 17 W. 17th St., New York. It takes 2¼×2¼ pictures with a 75-mm Soligor ƒ/3.5 lens with preset diaphragm. The fully flash-synchronized shutter (for focalplane flashbulbs or electronic flash) has speeds from 1/ 25 to 1/500 and B. Focusing is effected both through ed both through the field lens and a split-prism rangefinder. All of the standard features of this camera type are included in the new Soligor, which is priced at $99.95, with case at $9.95.

Industry

Carl Zeiss, Inc.

Object

MAKRO-KILAR 90-mm ƒ/2.8 lens

Object Price

$249.95

Object Description

MAKRO-KILAR 90-mm ƒ/2.8 lens, import of Kling Photo Corp., 257 Fourth Ave., New York 10, has a double-sleeve helical mount permitting a reproduction ratio of 1:1.8 to infinity without the need for supplementary extensions. It employs a preset diaphragm mechanism and built-in lens shade with recessed filter retainer. Standard scales are supplemented by calibrations indicating reproduction ratios and exposure-correction factors. The lens is designed for use with 35-mm and 2¼×2¼ single-lens-reflex cameras, 16and 35-mm movie cameras, and, with a reflex housing, it can be used with the Leica and similar rangefinder cameras. Price is $249.95. Ask Kling for literature.

Industry

Carl Zeiss, Inc.

Object

Argus C-3 camera

Object Price

$49.95

Object Description

SOLIGOR 135-mm ƒ/4.5, a 5-element true telephoto lens, designed for Argus C-3 camera, is announced by Interstate Photo Supply Corp., 17 W. 17th St., New York. It has a click-stop diaphragm, screws into the camera mount, and focuses from 8 ft to infinity. Price, with 135-mm clip-on finder, is $49.95.

Industry

Carl Zeiss, Inc.

Object

single-lens-reflex camera

Object Price

$149

Object Description

ALEFAR 180-mm ƒ/4.5 lens for the Alpa 35-mm single-lens-reflex camera is a 4-element true telephoto and has a patentedExtensan mount permitting 20-mm focusing range, or from inf. to 6 ft. For ultra close-ups down to a 1:1.5 subject-to-negative ratio extension tubes or bellows are insertable between lens and extension mount. Length is 4½". weight 11 oz, angle of field 13 degrees. Price is $149 and distributor Karl Heitz, Inc., 480 Lexington Ave., New York 17.

Industry

Carl Zeiss, Inc.

Object

PROJECTOR LENS

Object Price

$95

Object Description

PROJECTOR LENS for 8-mm movie projectors is employed with an anamorphic prism to fill a screen 36× 96" or smaller. The picture aspect has a ratio of 2.6 to 1, 100 percent wider than normal. Named the Wydar, the lens, a product of Tweedale and Anderson, Inc., 27001 W. Seven Mile Rd., Detroit 19, may also be used to compress camera images, when attached in front of the standard lens. Compression is the reverse of the projection ratio and wide-screen effects are therefore produced on film of standard dimensions. Price of the complete outfit is $95.

Industry

Carl Zeiss, Inc.

Object

J Autopod

Object Price

$84.50

Object Description

VIBRATION-DAMPING BASE for either still or cine cameras is mounted inside an automobile and permits picture taking during engine operation or car motion. It is a product of Jewett Mfg. Co.. 201 Del Mar Place, San Gabriel, Calif. The primary unit, Triangle J Autopod, permits removal of camera, pan head, and adjustable elevating post, by loosening one knurled nut, and transfer to a professional-model tripod. Price of the Autopod, with Schiansky #132 Pan Head, is $84.50. For cost of other combinations and accessories write the above.

Industry

Carl Zeiss, Inc.

Object

DUAL-PURPOSE FINDER

Object Price

$14.95

Object Description

DUAL-PURPOSE FINDER is introduced by Accura Industries, 67 Forest Rd., Valley Stream, N. Y., under the tradename, Accura Universal and Closeup Finder. It corrects parallax from 3 ft to infinity when working with close-up lenses of 1, 2, and 3 diopters, and also has a clickstop dial by means of which the field of view can be set for 35-mm, 50-mm, 90-mm, and 135-mm lenses, for any distance from 10 in. to infinity. Price, in “jewel” box, is $14.95.

Industry

Carl Zeiss, Inc.

Object

JOHNSON ROTOLOK TRIPOD HEAD

Object Price

$1.90

Object Description

JOHNSON ROTOLOK TRIPOD HEAD has been introduced by General Photographic Supply Co., 136 Charles St., Poston 14. It enables a camera to be attached and removed from the tripod instantly without screwing, and provides panning and tilting movements. Attachment or removal is effected by a sliding double dovetail. Price; in various models to fit different cameras, is $1.90.

Industry

Carl Zeiss, Inc.

Object

CONTUR

Object Price

$29.95

Object Description

CONTUR is the name of a new camera bag created by the J. B. Perrin Co., 8476 Warner Drive, Culver City, Calif. Carrying comfort is enhanced by the curved shape and the bag has an adjustable equipment holder. Contur will hold a complete 35-mm camera outfit, a complete movie outfit, a combination of the two, or a reflex-camera outfit. There’s a lens pouch in the lid and a roomy outside pocket, as well as the Perrin tripod-attachment straps. Serial numbers are recorded and owners’ names registered when guarantee card is activated. Price is $29.95 in either California saddle or harness leather.

Industry

Carl Zeiss, Inc.

Object

No. 2 Mov-E-Lite

Object Price

$5.98

Object Description

NEW CASE will feature future stocks of the No. 2 Mov-E-Lite, two-light unit marketed by Acme-Lite Mfg. Co., 401 N. Wood St., Chicago 22, Ill. It is of heavy steel, has rounded corners, embossed panels and continuous hinge, and is finished in gray hammertone. Price of the unit in new case is $5.98.

Industry

Carl Zeiss, Inc.

Object

ALPEX TRIPOD

Object Price

$6.95

Object Description

ALPEX TRIPOD is imported by Interstate Photo Supply Corp., 17 W. 17th St., New York 36. It has five sections and the tubular brass legs are rubber-tipped and telescope to a minimum of 12 inches. Threads fit both American and European cameras and price is $6.95.

Industry

Carl Zeiss, Inc.

Object

POLYCO GROUNDGLASS FOCUSER

Object Price

$4.95

Object Description

POLYCO GROUNDGLASS FOCUSER is mounted in a metal frame with handles for rapid handling; fits easily into the film plane of the Argus C3 and similar cameras; permits precise focusing, composing, and determination of depth of field. Importer is Photographic Importing and Distrib. Corp., 135 Broadway, New York, and price is $4.95.

Industry

Carl Zeiss, Inc.

Object

Adjusto Compartment Case

Object Price

$11

Object Description

CUSTOM CASE for turret cameras is known as Adjusto Compartment Case, and is a product of Ruko Company, 3 W. 18th St., New York. The new case accommodates all turret-model movie cameras, together with lenses, film, and accessories. The adjustment is effected by manual movement of a patented “Adjusto Block.” The cases are available in two finishes, top-grain leather and texon, and are available for 8and 16-mm cameras. Prices start at $11.

Industry

Carl Zeiss, Inc.

Object

BALCOP

Object Price

$22.50

Object Description

BALCOP slide and film-strip copying attachment has been introduced by Balcop through Royal Photo Distributors, 78 W. 47th St., New York 36. It permits copying 1:1 or even enlargement of a section of the transparency or negative. It is used in conjunction with the Novoflex bellows attachment and bellows sunshade for single-lens reflex cameras, Contax, Leica, and similar cameras. Prices: 35-mm Balcop, $22.50; Bigcop (for 2¼"-sq single-lens reflex), $29.50.

Industry

Carl Zeiss, Inc.

Object

KOILED CORD

Object Price

$2.95

Object Description

KOILED CORD of 4-ft length, coiling to 7 in., has been introduced by Spiratone, Flushing 54, N. Y., for Argus C3 flash unit. The prong fittings are adjustable for the desired amount of expansion to hold the connection at full extension. Price is $2.95.

Industry

Carl Zeiss, Inc.

Object

STROBOFLASH IV

Object Price

$165.95

Object Description

STROBOFLASH IV, product of Grafiex, Inc., Rochester, N. Y., has a 4-way power selector, providing at the flip of a switch 50-, 100-, 150-, or 200-watt-sec output. The unit, introduced by Graflex’s Strobo Research Division, permits the taking of close-ups with fast film or long shots with color film; vary exposure without changing f-stops; balance multiple light sources; and increase action-stopping ability. Price is $165.95 less batteries.

Industry

Carl Zeiss, Inc.

Object

ANSCO UNIVERSAL FLASH UNIT

Object Price

$7.95

Object Description

ANSCO UNIVERSAL FLASH UNIT, the Binghamton company’s newest product, combines the light-carrying power of a mirror surface with matte-type distribution. It has a new all-metal bulb socket and ejector mechanism, an improved electrical circuit, a built-in extension outlet for multiple-flash lighting, and a ready-reference chart on the back of the reflector. Price of this (demountable) unit is $7.95. It uses either dry cells or B-C cartridges.

Industry

Carl Zeiss, Inc.

Object

NEW POWER PACKS

Object Price

$30

Object Description

NEW POWER PACKS have been developed by Speedlight Center, 128 W. 32nd St., New York 1. One uses 4D flashlight batteries and will yield 150-200 flashes per set with the Mighty Light or half as many with Mighty Light Deluxe. Price is $30. The second new pack uses 4 rechargeable nickel-cadmium cells of a flashlight size and of similar weight. Capacity is the same as the first type. Price is $47. The Nickel Cadmium Battery Recharger is priced at $15.

Industry

Carl Zeiss, Inc.

Object

ASCORLIGHT AA-303

Object Price

$440

Object Description

ASCORLIGHT AA-303 is a new-model speedlight unit made by American Speed-light Corp., Middle Village, N.Y. It provides the greater amount of light required for color photography and includes a main light (200 watt-seconds) and two secondaries (100 watt-seconds each). Normally operating on 110-volt house current the unit has a connection to which a 450-510-volt dry battery can be attached. A guide number of 120 is said to be normal for Ektachrome daylight film E-2. The operating unit complete with power pac, three lights, flashtubes, modeling lamps, and carrying case (with room for camera) is priced at $440.

Industry

Carl Zeiss, Inc.

Object

STORAGE-BATTERY POWER SUPPLY

Object Price

$59

Object Description

STORAGE-BATTERY POWER SUPPLY is recommended by American Speedlight Corp., Middle Village 79, L.I., N.Y., for its Series 200 electronic flash. The new unit, called Power Pac Type BB-408, employs the Ascor Nickel Cadmium Battery, which is said to have exceptionally long life, giving about 300 flashes before recharging. The Pac has a built-in battery charger. Price of BB-408 is $59 without batteries; batteries cost $22.

Industry

Carl Zeiss, Inc.

Object

Model 60

Object Description

LIMELITE CORP. and YANKEE Photo Products have merged in a move to improve manufacturing and sales positions of both companies, as a division of Windman Bros., 3325 Union Pacific Ave., Los Angeles, Calif. Sales of the Limelite Strobe will be under the manager of the last-named firm, and shipments of the new Model 60 as an a-c, d-c unit were scheduled for March.

Industry

Carl Zeiss, Inc.

Object

POWERMITE M2 flashbulb

Object Price

9 cents

Object Description

POWERMITE M2 flashbulb, G-E’s peanut bulb introduced in 1953, has been improved in operating characteristics and is available in clear and blue types. The clear bulb is rated at 7,000 lumen-seconds and the blue at 5,500, the latter producing more light than the earlier clear type. Both bulbs have straight sides and advance the taking range for black-and-white film to 24 ft and 12 ft for color for standard films. With the new superfast films the shooting range is extended to 36 ft. Prices are 9 cents for clear and 11 cents for blue bulbs.

Industry

Carl Zeiss, Inc.

Object

ADSLIDE

Object Price

$224.50

Object Description

ADSLIDE is a new 16-mm color strip-film projector manufactured by Adslide Projector Co., 3740 W. Montrose Ave., Chicago. Designed for advertising uses, it operates continuously but remains cool due to an advanced cooling system. Perfect visibility in daylight and lighted rooms is insured by a built-in light shield. With 7×9 or 9×12 screen, projector and advertising-display cabinet are priced at $224.50. The projector alone costs $149.50 with carrying case.

AO EXECUTIVE is American Optical Co.’s (Chelsea, Mass.) new automatic projector for 2×2 slides. It is available in both 300and 500-watt models. The all-new optical system includes an f/2.5 lens of 5-in. focal length and a new condensing unit that is removable for easy cleaning. All controls are located on a compact panel. AO Executive has an automatic changer which inserts, returns, refiles slides and advances tray in a single simple action. An illuminated numeral indicator on the projector top shows the position of the tray in changer. The 300-watt model is priced at $77.50 and the 500-watt at $76.50, and case for either costs $8.

Industry

Carl Zeiss, Inc.

Object

POLARAMA PROJECTOR

Object Price

$84.95

Object Description

POLARAMA PROJECTOR, for 2×2 slides is manufactured by Naren Industries, Inc., 2104 N. Orchard St., Chicago 14, as Model N-502A. The entire unit employs no plastic and is equipped with a 5" f/3.5 lens, has a 2-condenser optical system and blower cooling. Slide popping is eliminated, it is claimed. The 500-watt unit, built into a carrying case and including an automatic slide changer and one slide tray, costs $84.95.

Industry

Carl Zeiss, Inc.

Object

Fold-Vu

Object Price

$1.50

Object Description

POCKET VIEWER called Fold-Vu is manufactured by R. C. Spiro Mfg. Corp., 142 W. 24th St., New York. It is for 2 × 2 slides, is made of aluminum, and folds into handy size for purse or pocket; snaps open at the flick of a finger. Slides are held in alignment by a spring and an optically ground lens produces a clear, bright image, says Spiro. Price is $1.50.

Industry

Carl Zeiss, Inc.

Object

ARROW VIEW

Object Price

$3.95

Object Description

ARROW VIEW, a 35-mm slide viewer, is claimed to have the largest lens in its price category and its pictures are said to he extremely brilliant. The back telescopes and the viewer lights automatically when a slide is inserted. Price is $3.95. Write for descriptive literature on this and other Arrow products.

Industry

Carl Zeiss, Inc.

Object

KODASLIDE Pocket Viewer

Object Price

$1.95

Object Description

KODASLIDE Pocket Viewer, an Eastman product formerly available only in a black-gray color combination, now is offered in dusty turquoise, bright red, and leaf green, all in combination with black. The original color scheme is also still available. Price is $1.95. A batterypowered illuminator, to which the Viewer can be attached, has also been put on the market.

Industry

Carl Zeiss, Inc.

Object

Model 220

Object Price

$99.50

Object Description

TAPE TRANSPORT UNIT, Model 220, a product of Telectrosonic Corp., 35-18 37th St., Long Island City 1, N.Y., is a Hi-Fi device for custom installation, is supplied with tape transport, recording amplifier, play-back amplifier, and erase amplifier, and erase oscillator. Rapid switching from “record” to “play” is simplified, with protection against tape breakage, and recording results are improved by magic-eye recording-level indicator of high sensitivity. Price is $99.50. Write the above for complete information.

Industry

Carl Zeiss, Inc.

Object

[no value]

Object Description

PENTRON CORP., 777 S. Tripp Ave., Chicago 24, offers a prerecorded tape with each purchase of a Pacemaker or Emperor tape recorder. Titled “Moods in Music,” it is the first in a series of releases on the Pentron label and has a frequency response range from 40 to 16,000 CPS.

Industry

Carl Zeiss, Inc.

Object

EXPOSURE METER

Object Price

$27.95

Object Description

EXPOSURE METER named Seconic is a new product imported by Photographic Imp. and Distrib. Corp., 135 Broadway, New York 6. This Japanese product features a dial extremely easy to read. High and low light grids have separate scales, ASA film speeds range from 1 to 1,600 and f-stops from 1 to 32; the (Compur) light-value readings are from 3 to 18 and shutter speeds from 30 sec to 1/1200, filter-factor readings from 1.5× to 4×, and movie-camera readings from 8. to 64 fps. The triple-conversion scale includes ASA, Weston, and DIN. Incident-light attachment and ready case are included in the price, $27.95.

Industry

Carl Zeiss, Inc.

Object

DUAL SIXON

Object Price

$13.95

Object Description

DUAL SIXON, one of Kling Photo Corp.’s exposure-meter imports, now costs $13.95 instead of $17.50. The meter provides incidentand reflected-light readings without the need for attachments. Kling’s address is 257 Fourth Ave., New York 10.

Industry

Carl Zeiss, Inc.

Object

EXPOSURE METER

Object Price

$6.95

Object Description

EXPOSURE METER called Seconic Leader is a product of Photographic Imp. & Distrib. Corp., 135 Broadway, New York 6. It has a new Compur light-value, system, f-stops from f/1 to f/32, ASA film speeds from 6 to 800, onehand operation, direct reading for Plus-X at 1/50, and Super-XX (sheet film) at 1/100. Dimensions are 1⅜×1 ×2¾, and the meter is unconditionally guaranteed for accurate exposures. Price is $6.95; with case and carrying chain, it is $8.45.

Industry

Carl Zeiss, Inc.

Object

DAYLIGHT TANK

Object Price

$8.95

Object Description

DAYLIGHT TANK is announced by Yankee Photo Products, 3325 Union Pacific Ave., Los Angeles 23, Calif. It is called Yankee Agitank and accommodates films from 2¼ × 3¼ to 4 × 5. Its loading bar places each of 12 films accurately so that none can touch another during processing. The cover has a large inlet and corner outlet, and there is an engraved solution-capacity chart. Agitation does not cause spilling. Price of Agitank is $8.95.

Industry

Carl Zeiss, Inc.

Object

RIGGS ELECTRONIC INTERVAL TIMER

Object Price

$22.95

Object Description

RIGGS ELECTRONIC INTERVAL TIMER, for darkroom use, times accurately and automatically any interval from one to 60 seconds. Dials need not be reset during use of a single interval and there is a single button for focusing or printing. Dimensions are 5×6×5", operation is on 115 volts a-c, and maximum load is 500 watts. Price is $22.95 with lifetime minimum-charge guarantee, and manufacturer is R. L. Riggs & Sons, P.O. Box 573, Resedo, Calif.

Industry

Carl Zeiss, Inc.

Object

CONDENSER LAMPHOUSING

Object Price

$280

Object Description

CONDENSER LAMPHOUSING has been designed by Simmon Brothers, 30-28 Starr Ave., Long Island City 1, N. Y., for the Automega E-5 enlarger, which accommodates negatives from 35-mm to 5×7. The device is furnished with 9-in. double condensers for 7½-in. lens and adapters are available for accommodating smaller condensers and correspondingly smaller lenses, from 4×5 down to Minox size. Price of the lamphouse, with 9-in. condensers, Colorhead attachment and filterholder, and adapter for smaller size combinations, for Automega E-5, $280. Another model, for Automega E-3 and E-4, costs $305.

Industry

Carl Zeiss, Inc.

Object

MICROFILM CABINET

Object Price

$15.95

Object Description

MICROFILM CABINET is announced by Nega-File Co., Doylestown, Pa. It holds approximately 30 microfilm magazines in six compartments and measures 13½×18× 4¾". In the illustration the new cabinet is shown at the top; other Nega-File models are below it. All are designed to stack one signed to stack one on the other. Price Microfilm Cabinet is $15.95.

BASIC FLESH is a new color recently added to the line of Photo-Oil colors made by the John G. Marshall Mfg. Co., Inc., 167 N. Ninth St., Brooklyn, N. Y. Natural skin tones are obtained with the new color without the mixing formerly necessary, and variations are obtained by rubbing the color onto the print until the desired tone appears. Price, in ½×2-inch tubes, is 35 cents and the larger size, ¾×4, costs $1.

Industry

Carl Zeiss, Inc.

Object

[no value]

Object Description

CANADIAN KODAK COMPANY, LTD., has elected James W. Spence Chairman of the Board and Donald C. Kerr president and general manager. Spence has served Kodak for fifty years, recently in the capacity of treasurer and assistant general manager, and Kerr was secretary and assistant general manager. The elective meeting of the board was held November 17 at Rochester headquarters of the parent organization, Eastman Kodak Company, in Rochester, N. Y.

Industry

Carl Zeiss, Inc.

Object

DECALCOMANIAS

Object Description

DECALCOMANIAS for identifying movie-film containers have been introduced by The Meyercord Co., 5323 W. Lake St., Chicago 4, Ill. The application is said to be new in this field and has been tested through co-operation of the Los Angeles County School System. Samples and full information are available from Meyercord.

Industry

Carl Zeiss, Inc.

Object

POPPET

Object Price

$1

Object Description

POPPET, imported from England by Poppet Corp., 8707 Hudson Blvd., North Bergen, N. J., is an adhesive-dispensing device of fountain-pen type. When tapped against a surface it ejects a dot of rubber cement, of which there is sufficient quantity for 5,000 dots, it is claimed. Poppet is used for mounting photos, sealing gift parcels, preparing art layouts, as a substitute for paper clips, and is fitted with a cap to protect pockets or purse. Price is $1 and refills cost 10 cents each.

Industry

Carl Zeiss, Inc.

Object

Dyco Color Print Kit chemicals

Object Price

$19.95

Object Description

CHEMICAL PRINT COLORING process for enlargements is offered by Dyco Color Corp., 310 W. Liberty St., Louisville 2, Ky. The Dyco Color Print Kit chemicals are in the form of powders which are dissolved in water. The process is said to enable advanced amateurs to make color prints in the darkroom. Methods are described in a booklet, “The Dyco Color Print Kit.” available free from Dyco. Price of the kit is $19.95 and for a limited time 15 sheets of 8×10 enlarging paper are included.

Industry

Carl Zeiss, Inc.

Object

VU MAGNEMITE magnetic tape recorders

Object Description

VU MAGNEMITE magnetic tape recorders made by Amplifier Corp. of America, 398 Broadway, New York 13, are fully described in a 4-page folder available from the corporation free of charge.

Industry

Carl Zeiss, Inc.

Object

WOOD MOULDINGS

Object Description

WOOD MOULDINGS for picture frames is available in considerable variety from Gem Products, 6 W. 10th St., Kansas City, Mo. Readycut lengths of any style are available completely finished, ready to assemble. Ask Gem for their “How To Frame It” booklet.

Industry

Carl Zeiss, Inc.

Object

FILMOSTO slide binders

Object Price

$1.95

Object Description

FILMOSTO slide binders, announced in our January issue, now include a 2¼×2¼ size. These glass-type binders have built-in masks and permit fast, mounting of transparencies and their subsequent complete protection from wear, dust, and heat, it is claimed. Price of the new size is $1.95 for a box of ten; a trimming template costs $1.50. Importer is Karl Heitz, Inc., 480 Lexington Ave., New York 17.

MORE than $2000 worth of prizes will be given away to winners of Better Living’s beautiful-baby contest. Better Living is the official magazine of the Super Market Institute and is sold at independent supermarkets. The May 1956 issue will give complete rules for the contest.

Words of advice to darkroom workers from a man who ought to know—a photoengraver

Industry

[no value]

Object

[no value]

Creator

IRVINE A. BRACE

Teaser

The engraver had just returned a print to the newspaper editor; it had turned a reddish-purple under his arc lamps. But the editor simply threw up his hands and irately barked, “What’s the matter with you guys? Can’t you do anything right?” This editor, as will be shown, was guilty of doing what is done all too frequently and unjustifiably to this neglected element in the field of photographic publication—the photoengraver: blaming him for not doing the impossible.