Beta Compression – Technology and Business Updateshttps://www.betacompression.com
Stay Tuned - For Latest UpdatesWed, 23 May 2018 16:35:36 +0000en-GBhourly1https://wordpress.org/?v=4.9.6https://i2.wp.com/www.betacompression.com/wp-content/uploads/2018/03/cropped-favicon.png?fit=32%2C32&ssl=1Beta Compression – Technology and Business Updateshttps://www.betacompression.com
32321468076145 SEO Secrets that Nobody will Tell Youhttps://www.betacompression.com/5-seo-secrets-nobody-will-tell-you/
https://www.betacompression.com/5-seo-secrets-nobody-will-tell-you/#respondMon, 21 May 2018 04:06:27 +0000https://www.betacompression.com/?p=6288There are millions of website over the internet. Getting at the top of the search results is not everyone’s cup of tea. There are plenty of competitors that are striving for the same goal. Getting at the top of search result page. However, it is not difficult as it may seem. With the right strategy, …

]]>There are millions of website over the internet. Getting at the top of the search results is not everyone’s cup of tea. There are plenty of competitors that are striving for the same goal. Getting at the top of search result page. However, it is not difficult as it may seem. With the right strategy, tools, and patience, you can achieve the target of getting at the top of the search result page.

Here, we will be telling you five SEO secrets and tactics about SEO strategy that we ourselves have implemented in the past and got positive and overwhelming results. Here are 5 SEO secrets that you might not be aware of.

Create content for Backlinking

Some of the SEO experts believe that link building is dead and is not as much effective as it used to be. But this is not true. Link building is not dead and is nowhere close or being dead. Links are crucial in getting the good ranking of the website. Link building is still in the top spot for getting the good rank of the website. But you have to create the content for the purpose of attracting links from influencers, bloggers, and online marketers. Research on what journalists and bloggers typically like to link in their posts. Write for that particular purpose. Some examples would be expert interviews, controversial posts, prediction posts etc.

Optimize the RankBrain

You cannot be sure about SEO. Google has given a little or no information about how it ranks the websites. But on the basis of experience and hit-and-trial methods, SEO experts have come to know about 3 major ranking factors. If you succeed in optimizing these three ranking factors, it is most likely to boost your ranking.

These three ranking factors are

BackLinks,

Content, and

RankBrain

RankBraing is built using artificial intelligence and machine learning algorithms that is helpful in processing the search results.

But the question arises that how to optimize for RankBrain. For the rankBrain optimization, you have to write the content that is natural. The content should not be written like a machine. If the data is written in natural tone like day to day conversation, then you have performed the RankBrain optimization.

Focus on featured snippets

As we all know that featured snippets is a Google’s attempt to provide the answers to the questions in the search results itself. If Google thinks that your website is providing the best answer to the question, then it will show the answer in the featured snippets along with the name of your website.

However, many websites do not want to optimize for featured snippets due to lack of knowledge. They believe that it will affect the website traffic as people will not visit the website because they have got the answer without even clicking.

But this is not true. The websites who have optimized for the featured snippets seems to increase the traffic by 20-30 percent. While optimizing for featured snippets, keep in mind that always try to solve more complex questions. Giving one or two-word answer for the simple questions may not improve your click-through rate.

Include the related topics in the content

For SEO, content is the key. There are some specific areas in the websites that are directly related to the high ranking of the websites.

Some of the areas that are related to the high ranking are:

Using keywords in the description and the body of text,

Use keywords in the internal and external links and

Get to know about the reading level of your target audience.

An interesting fact about the ranking is that the top ranking pages contain more than 50 percent of the relevant terms.

Relevant terms are the topics or words that are closely related to your primary keywords. Along with focusing on the primary keyword, you must also include the relevant terms. This will improve the quality of the content and also the ranking of your website.

Know the intent behind the search

Getting at the top of the search engine result page (SERP) the website, the website has to meet the expectation of the user. If your website is not providing the useful information, the user will switch to the next website in the search result page. If users reject your page for a more useful one, the bounce rate will increase on the website and time spent on the website will decrease. Google will detect that your website is not providing the quality information and your ranking in the search result page will drop. If you do not want this to happen, you have to get to know about the intent behind the search. Google crawler built with Artificial Intelligence techniques which monetize your website’s data and index it accordingly.

Conclusion

In this article, we discussed five secrets to improve the SEO strategy. However, they might not be the secret for everyone, these are the strategies you might not be familiar with or not using on your website for SEO optimization. All these methods of SEO improvement are proven and self-tested in improving the website ranking. The secrets of SEO are actually not secrets anymore. You just have to focus on providing the best and related content to your audience and answering their questions. With these strategies, your website ranking will definitely improve.

]]>https://www.betacompression.com/5-seo-secrets-nobody-will-tell-you/feed/06288Dubai Marina – A Dubai Property Guidehttps://www.betacompression.com/dubai-marina-property-guide/
https://www.betacompression.com/dubai-marina-property-guide/#respondWed, 16 May 2018 11:49:22 +0000https://www.betacompression.com/?p=6285Made as a downtown center on, Dubai Marina, just one of the world’s biggest and most diligently organized human-made waterfronts, and it is similar to the most exceptional waterside property advancements anywhere in the world. Likely to be exclusive, this particular city-within-a-city provides its inhabitants a revitalizing multicultural way of life of a metropolitan town …

]]>Made as a downtown center on, Dubai Marina, just one of the world’s biggest and most diligently organized human-made waterfronts, and it is similar to the most exceptional waterside property advancements anywhere in the world. Likely to be exclusive, this particular city-within-a-city provides its inhabitants a revitalizing multicultural way of life of a metropolitan town immaculately blended thoroughly with the free-spirited bohemia of a new marina. It plans to be a place exactly where people meet up to enjoy daily life to the fullest.

The Best of All Realms at Dubai Marina

With many options for yachting, angling, lively aquatic sports, sprinting and fine eating, Dubai Marina is without a doubt a pulsing hot-spot of non-stop activity. The interesting promenade and the intriguing beachfront and boardwalk along with the lush landscapes and multicultural dining places offering multi-cuisine service make a place that is simultaneously fascinating and rejuvenating.

The Dubai Marina Standard of Living

The Dubai Marina, real estate development, provides its inhabitants all the originality, the benefits and the splendor of marina dwelling. It’s the perfect chance to have fun with the features of a marina standard of living without compromising the vivacity as well as effervescence of a stylish, downtown lifestyle, at Dubai Marina, you can have refreshing sea winds and clear sights of the harbor while experiencing a way of life most people spend an entire life dreaming about.

Eating at Dubai Marina

Featuring a modern mixture of foods that cover anything from 50’s United States diners as well as trendy sushi pubs to Indian fusion and genuine Indian native dining places, Dubai Marina usually takes the fine art of cuisine to a higher level. Each and every dinner is a feast unto itself with magnificent sights of blue seas and decorative watercraft as you eat and drink; each and every meal is a banquet not just to the taste-buds but to your eye at the same time.

Long-Term Profits Guaranteed at Dubai Marina

With all the Middle East real estate development growth on the rise, Dubai opens a variety of investment opportunities to the particular solemn property buyer. Dubai Marina, offering lots of residential variety is based on the epicenter of the most recent property advancement surge.

One of the most driven freehold plans that are quickly going on and is in a position to change the horizon of Dubai is undoubtedly a Marina 101. Towering at 412 meters as well as comprising 1, 2 and three- room condominiums, once completed the Marina 101 will likely be acknowledged as one of the highest tall buildings in Dubai.

Each and every investor or exclusive purchaser who buys a condominium at Marina 101 receives a never-before-heard-of assurance of 25% return over the first 3 years of occupation. As a financial commitment, that is unequaled!

Be a Part of It

Purposefully situated in close proximity to interchange five on Sheikh Zayed Street, Jebel Ali and Emaar Park, Dubai Marina is without a doubt in the midst of the brand new, overly busy business hub. The particular marina’s equally esteemed neighborhood friends include Dubai Web City, Dubai Media City, and United States University in Dubai. To the college students, frontrunners and experts from most of these different sectors, Dubai Marina is usually a beloved haunt, a good place to relax and take in the exciting feel after a challenging day’s work.

The brand Marina could possibly be warranted by the reality that the Dubai Marina is encompassed by waters all over the place. The technical engineers have found a fantastic revolutionary strategy for making the marine environments in Dubai beneficial. This is exactly where this delighted wonder brings the pack. The technological innovation is exceptional, and with the best utilization of the seas, this has fired up to become a human-made work of art.

This place showers romantic endeavors as well as scintillation all over. The main reason several holidaymakers bring their family to this place justifies everything. The photo genes of this particular location are breathtaking, and you’ll love every image that you have taken in this wonderful part of the globe.

]]>https://www.betacompression.com/dubai-marina-property-guide/feed/0628527 Actionable Content Marketing Tips For 2018https://www.betacompression.com/27-actionable-content-marketing-tips/
https://www.betacompression.com/27-actionable-content-marketing-tips/#respondSun, 13 May 2018 10:59:31 +0000https://www.betacompression.com/?p=6273Content Marketing sells the idea of a product. It could be in the form of blogs, ebooks, videos, podcasts, infographics, webinars, etc. Thus, content in any of the stated forms has to be effective, engaging and appealing to the eyes as well. An effective Content Marketing strategy is the key to success as it helps …

Content Marketing sells the idea of a product. It could be in the form of blogs, ebooks,
videos, podcasts, infographics, webinars, etc. Thus, content in any of the stated forms has
to be effective, engaging and appealing to the eyes as well.

An effective Content Marketing strategy is the key to success as it helps drives search,
that helps generate traffic which attracts readers who thus become the leads which
ultimately turn into an effective number of sales conversions. This is amongst the striking
Content Marketing tips that must never be overlooked upon. It implies that create content
keeping buyer’s persona in mind.

Above all, most importantly consistency is the assured way to stay connected with your
audience. To hear and be heard by your target customers is a key metric that results in
fruitful Content Marketing. So, always focus on the audience when producing content. This
is feasible only when marketers find optimum content producing environment including
time, day and surroundings. Also, always substantiate your content with real-life examples
such that the readers can relate to it and comprehend a concept more thoroughly.
The bottom line lies in the fact that the key to driving traffic is producing and publishing
outstanding content targeted to the audience.

]]>https://www.betacompression.com/27-actionable-content-marketing-tips/feed/06273GDPR Compliance for Ecommerce Storehttps://www.betacompression.com/gdpr-compliance-for-ecommerce-store/
https://www.betacompression.com/gdpr-compliance-for-ecommerce-store/#respondThu, 10 May 2018 15:56:16 +0000https://www.betacompression.com/?p=6301 What does EU’s General Data Protection Regulation (GDPR) mean for e-commerce businesses, and does it also affect businesses outside of EU. What is the GDPR? The GDPR is a set of regulations regarding the collection, storage and use of customer data that affect all companies doing business inside the EU. This not only applies …

What does EU’s General Data Protection Regulation (GDPR) mean for e-commerce businesses, and does it also affect businesses outside of EU.

What is the GDPR?

The GDPR is a set of regulations regarding the collection, storage and use of customer data that affect all companies doing business inside the EU. This not only applies to EU based companies but also any companies worldwide that have any customers/employees/users that are located within the EU.

The GDPR places equal importance on all forms of personal customer data: photos, social media posts, IP addresses, bank details and any identifying numbers such as NI or SSNs. All personal customer data regardless of origin should be opt-in only, stored securely and used only with the customer’s explicit permission.

The GDPR does offer some leeway in regards to “reasonable” level of security and usage of social data. But in all cases, the customer/user have to give their explicit opt-in consent for data storage and usage and pre-filled check-boxes and consent “hidden” within conditions/privacy texts are not allowed.

The Data Controller: The businesses offering services or goods that will state how and why personal data is used and is responsible for the safe storage and use of the data.

The Data Processor: This can be considered as all third-party suppliers where user data is involved and any internal teams employed to do similar work, such as an internal accounts team.

How will this affect e-commerce businesses?

The GDPR applies to all databases, marketing, sales, HR, accounting; Any way data is stored or processed, will fall under the new regulation. Here are a few key findings from the GDPR statement:

Clear consent for marketing activities

As mentioned above, data subjects (customers/employees/users) must actively opt into marketing activities, no more pre-filled check-boxes or consent below the fold. Whilst this has been best practice from many marketers, what may impact some is the “Use of data for 3rd parties” checkbox, of which now must list the third parties that may have access to their data specifically. All of the above will impact the marketing industry, especially when it comes to personalization, profiling and any marketing activities that involve big data processing.

The right to be forgotten

It must be easy for customers to not only edit their data and remove consent to marketing activities but also to delete their account and information entirely from a system. The deletion process must be easy to navigate, documented and advertised for those looking to remove their personal data.

Immediate breach response

As of May next year, both controllers and processors of customer data will need to abide by the GDPR. For larger companies, a Data Protection Officer must be appointed, whose first responsibility is to report data breaches and misconduct to the ICO. Online businesses must have a stringent procedure to follow when a data breach is detected and report to both the ICO and data subjects within 72 hours.

Increased fines for non-compliance, breaches, and misuse

With fines up to €20 million, or 4% of annual revenue, SME’s simply can’t afford to make mistakes. Data must be stored securely. Businesses must be responsible for how and where their data is stored, and this may be multiple locations for e-commerce companies utilizing third-party software partners. Encryption is a must and strict rules must be in place for data access.

As I finish putting these thoughts together, you may have come to the same conclusions; this is just the beginning of GDPR as an attack surface. As of May 25th fast approaches, it is worth considering similar risks that will manifest after enforcement begins. More orchestration between vendors and their customers will likely be required. Obligations, Urgency, and Attachments will be at the center of many engagements moving forward and will generate a ripe environment for compromise, absent suitable preparation and prevention strategies.

]]>https://www.betacompression.com/gdpr-compliance-for-ecommerce-store/feed/06301How To Write About Your Business To Attract Readershttps://www.betacompression.com/how-to-write-about-your-business/
https://www.betacompression.com/how-to-write-about-your-business/#respondSat, 28 Apr 2018 22:01:19 +0000https://www.betacompression.com/?p=6258Writing about business involves many things. Most people, when I suggest they write an article, say I can’t write. If you can tell a story, then you can write about your business! My goal is to show why you are more qualified to tell your story than anyone else. I totally understand why you think you can’t …

]]>Writing about business involves many things. Most people, when I suggest they write an article, say I can’t write. If you can tell a story, then you can write about your business! My goal is to show why you are more qualified to tell your story than anyone else.

I totally understand why you think you can’t write about your business. One of your teachers convinced said couldn’t write. You guessed right – I had one of those teachers and until I started editing documents written by others, I didn’t think I could write. This taught me I can write and that was before I started writing hundreds of articles a year. It’s hard to teach things you don’t know how to do, so teachers naturally try to teach students how to write like themselves. The Internet has shown us there are hundreds of successful writing styles, and some not so successful.

The Internet is the new media, where prospective customers go to research products and find the professionals they need to hire. As advertising shifts from yellow pages to the web, businesses which share valuable content will rise to the top of search results. You need to write about your business to get found!

Know Your Audience

Who is your customer? Who buys your products and services? What’s important to them … and if you were sitting across the table from your customer, how would you talk to them? These are important questions to help you frame before writing about business and connect with your ideal customers.

A recommendation I’ve read multiple times is to write for one person, as connecting with one person is better than none. My personal ah-ha came deciding to rename my site name. I was scared to turn the guys off (still scared a bit) but immediately, I found a friendlier, more emotional connection in my writing that is very important to women. That’s when I knew how critical it is to write for your audience.

Another problem on the web is ghostwriting. Many companies, big and small, hire writers to create their content. Where readers scan your content (why you need to highlight key messages), if you read these articles you quickly realize this isn’t a native English speaker, or maybe they aren’t familiar with American culture (and I am aware that the US still dominates web content and I truly do understand how people in Canada, the UK and Australia get annoyed but my readership is mostly US-based.

Write About Customer Benefits (Not Only Product Features)

Too often, business owners focus on the features of their product. Customers don’t care about features until you translate them into benefits they value like solving a problem or creating an opportunity. When buying windows, a homeowner cares little about the way the window is constructed. They care about energy savings and how easy cleaning windows will be or installing the screens.

Make Your Story Personal

When you connect with someone online, you want that hope to build a long-term relationship that results in a sale. That’s why you need to make your writing about business more personal so that readers get to know you as a person as … people buy from those they know, like and trust.

Borrowing from Joseph Yi, “Consumers are bombarded with hundreds and thousands of messages every day. Like throwing darts at a board, messages are hit or miss opportunities. Stories, on the other hand, are different. Stories build a relationship with readers and get them to not only connect with what you’re trying to say, and they create an emotional response.”

]]>https://www.betacompression.com/how-to-write-about-your-business/feed/06258Cost of World’s Most Famous Logoshttps://www.betacompression.com/cost-of-worlds-most-famous-logos/
https://www.betacompression.com/cost-of-worlds-most-famous-logos/#respondThu, 26 Apr 2018 20:08:36 +0000https://www.betacompression.com/?p=6231So, you are planning to launch your startup and looking for a logo that will represent it properly?That sounds great. But how much you are willing to pay for it? I guess you would not mind paying $200 for a really high-quality logo that will help your brand to boost its brand presence. But some …

]]>So, you are planning to launch your startup and looking for a logo that will represent it properly?That sounds great. But how much you are willing to pay for it? I guess you would not mind paying $200 for a really high-quality logo that will help your brand to boost its brand presence.

But some people will argue that $200 is too low for a logo but let’s accept the fact that there are hundreds of logo designing companies available out there who are charging a lot less than that. But the question still remains – what is the ideal cost of a logo?

How about $2000 for a logo? That will certainly sound like a music to the ears of most graphic designing companies but given the present socio-economic condition, 99% of companies will not be able to afford it. So, we need to find a sweet spot in between. How about checking out the cost of some of the world’s most famous logos as this would help us get a cue of how much a standard logo for your brand should cost.

Here in this article, we are now going to take a look at the world’s most famous logos and the cost associated:

BBC – $1,800,000

It took BBC for a while to embrace the web. In 1997, BBC decided to change its business profile and move toward the digital television realm. Internet was in its infancy in that period. But still, BBC decided to enter the world of web. But there was a small problem with this decision. The existing logo of BBC of that time was a bit odd or should I say the logo was not good enough to represent the brand on the web and therefore, a talented graphic designer name – Martin Lambie-Nairn came forward.

He suggested creating a uniform logo that will represent its brand across all channels. The existing logo of that time had some serious issues like random colored dashes and pixelated image etc. So, he came up with a new logo by doing away with dashes, changing the typefaces etc. Some people suggested

Accenture – $100,000,000

It is one of the world’s most famous logo. Yup, I can understand that you are taken aback by the sheer amount that the company has coughed up for designing its logo. The logo as you can see is very simple and therefore, it might surprise someone why the company agreed to splurge so much on this simple logo. It was designed by a graphic designing company – Landor Associates. The angled bracket is the one and only designing element incorporated in the logo and it signifies the forward thinking of the company. The lowercase text is used rather than Sentence case to make the logo appear more accessible and users friendly.

London 2012 Olympics – $625,000

Love it or hate it, you simply can’t ignore the London 2012 Olympics logo and one of the most famous logos. It was designed by Wolff Olins in 2007 and they believe that the logo is an epitome of simplicity and creative inspiration but of course, critics think otherwise. Some people think that somewhere something went terribly wrong in the design process of the logo.

Pepsi – $1,000,000

Yes, it really cost $1 million USD for that utterly simple logo that consists of one circle and two curve lines crisscrossing each other. Do you think it was too much? Well, now consider this fact that Pepsi has spent $1.2 billion to change the logo of its different products. That is a lot of money right?

Google – $0

Google did not spend a penny to design one of the most famous logos. Actually, it was designed by the co-founder of the multi-national company – Sergey Brin himself. However, the logo has definitely undergone some changes later on but the design and the structure have remained the same.

Twitter – $5

At the initial stage of the company, Twitter has decided to crowdsource the design and it got it delivered by a Japanese logo designer. Rumor has it that Twitter has forked out just $5 approximately to get it designed. What is all the more surprising is the fact that the designer was not aware of the fact that his logo is actually used for representing Twitter and become one of the most famous logos in the world. He only came to know this when one of the representatives of the company contacted him to make some changes in it.

Coca-Cola – $0

Yes, it is the same story like that of the Google but there is a slight difference in the tale. Frank M designed the logo without any cost. Robinson, the bookkeeper of the founder of Coca-Cola. And it was not just the logo rather the name of the company was suggested by Frank M. Robinson.

BP – $211,000,000

BP in 2001 roped in Landor Associates, a creative agency to design a new logo for its brand. They spent a whopping $211 million to design the logo. The new logo represents energy which is the primary sector of the company and also used the colors – green and yellow.

Nike – $35

Nike is another company that has spent literally nothing – a measly $35. Carolyn Davidson, a graphic design student designed it in 1971. The design of the logo has remained unchanged so far save some changes in the font-type. However, as a note of her hard work, the co-founder of Nike had given her some amount of shares whose market value was somewhere around $600,000.

]]>https://www.betacompression.com/cost-of-worlds-most-famous-logos/feed/06231Latest Web Design Trends You Should Follow in 2018https://www.betacompression.com/latest-industry-updates-for-web-design-in-2018/
https://www.betacompression.com/latest-industry-updates-for-web-design-in-2018/#respondWed, 25 Apr 2018 20:17:06 +0000https://www.betacompression.com/?p=6233Website owners are always looking for ways to make their sites look more attractive and professional. In 2017, a lot of web design trends were brought forth by web designers which many people thought they would be the end of all trends in web design. 2018 is here and many web design trends are already …

]]>Website owners are always looking for ways to make their sites look more attractive and professional. In 2017, a lot of web design trends were brought forth by web designers which many people thought they would be the end of all trends in web design. 2018 is here and many web design trends are already flooding the market with many people looking to utilize them to make their websites up to date and cub the intense competition that comes along every day.

Below are the latest web design trends that have been put in place and you should follow in 2018.

Use of Animation to Create Website Items and Logos

The use of normal Graphics has been so common for a website design. It has reached a point where graphics no longer matter and you need to create more illustrative materials to make your audience understand what you are offering. Animation plays an important in enhancing understanding of your audience and you need to make sure you create wonderful animations. The use GIF and other kinds of animated graphics make visitors understand your content easily and perfectly at all times.

Use of Innovative Colors and Graphics

If you are a frequent website visitor, you out to have noticed the difference in the intuitiveness of websites. Many of them are nowadays more compelling and wonderful because of the more attractive colors and graphics put in utilization. Logos, images and other kinds of features are made in a unique manner to make websites more attractive than before. 2017 was more of putting basic graphics but 2018 takes a step further and you will enjoy every graphic installed on your website. A lot of color customizations and personalization have been made to make you enjoy excellent visuals.

Typography Creativity and Enhancement

Texts used to be colored, bold and make in different fonts styles to make them look attractive. In 2018, modern web design trends are different and you will see a different kind of typography where numbers are more intuitive than before. There are various styles installed to make your website more special and attractive than before. Design experts are known to offer the best services and you will be able to enjoy every navigation you make. Besides wonderful content, typography needs to be excellent for you to acquire excellent website usability and satisfaction.

Data and Brand Story Telling

For every website design, there has to be a product attached to it. People don’t just visit websites because of the designs, they visit websites because of the products offered. Without a proper story to convince people about your brand, no one will bother looking at your website no matter how wonderful and responsive it is. Brand storytelling is setting an unbreakable pace meant to make people enjoy every bit of your information or content on your website. Brand storytelling is a way of customizing your website and making it look more wholesome and wonderful.

There was also storytelling in 2017 but it was not that much advanced as compared to 2018. 2018 is mixed with animations and virtual reality to make it not only informing but also attractive and easy to understand. Videos and content are used in combination to make an audience understand what is being offered and why it is valuable to people. Hundreds of tools have been brought forth to ensure designers and developers can use the best tools to create a wonderful brand story. These latest tools have made websites more informative and attractive to use when people want to buy certain products.

Standardization of Design Tools

In 2017, things were really random and a lot of design tools were put in place. Software like InVision, Adobe XD, Figma, Axure, Marvel and Vector were releasing design tools day after day in a bid to make website design world more effective and satisfactory. But that was more confusing because many designers were not able to understand which is which. 2018 is a bit different because if you are still using Photoshop to create UI designs, you are probably outdated and you need to look around you. There are new products like Sketch that play an important role in making sure you design perfect websites with excellent quality and design. Invision release in 2018 will bring more intuitive colors and designs and it will be able to use collaborative platforms to standardize design tools. These software platforms are working in competition but they are special in their own way.

Playful Illustrations on Websites

Every Website owner wants to inject some bit of personalization and typicality in websites. Playful illustrations are more effective because they depict creativity used by designers to make an audience understand the message being communicated to the people. You will enjoy learning from search pages because they are informative and attractive.

Illustrations eliminate boredom from websites and you will find more visitors coming to your site on every day and hour. The aim of marketing is to increase traffic and you need to be sure about what you feature on your website if you want more customers to visit your site. Illustrations need to be made using quality graphics and you need to be precise on what you are illustrating to make people enjoy every content displayed. 2018 designers have utilized these products and they are reaping big from them.

Use of Artificial Intelligence

Web design trends change in a quick and continuous way. You may find you have made a post today and the next minute it’s outdated because new web design trends or algorithm has been put in place. Artificial intelligence plays an important role in ensuring that you are always informed. The moment something happens on the online platforms, you will be notified as early as possible so that you make appropriate adjustments to always remain on track. This way, you will be able to keep your website up and running while its effectiveness being satisfactory at all times.

Artificial intelligence was first used in the online trading software where people used to use robots as a way of obtaining marketing information before they invest their money. Nowadays web design has become that challenging and you need to be always informed to ensure you make your website relevant to the course. Artificial intelligence software will make you well-informed and you will be able to install features and tools that are relevant and essential to your website. It is not just for marketing but to overcome competition which is why you need this kind of tools to keep yourself on the perfect track.

Flexible Usability of Website in Mult-Device

The use of desktop and computers to access websites is long gone and people are using smartphones and other portable devices to access your websites. Websites are now made mobile device friendly to ensure user satisfaction is increased at all times. Users will not be limited on which kind of device to use when accessing websites and they will be able to access websites in all kinds of devices. You can order, you can inquire and you can even ask questions on the websites using Phones and other kinds of devices. Web Design specialists can make sure your website is up to the task and you always enjoy fruitful website performance.

Mobile apps and software have also increased and people can now alternate website usage with application use to make inquiries. The use of kinetic emails is now dominating the market and developers are using HTML and CSS to create mobile-friendly emails that are responsive in mobile devices. Email marketing continues to play a huge role and a lot of e-commerce sites are reaping big from such campaigns. 2018 is well packed and unlike before, creativity is highly needed when combining tools to make web designs.

Deploy Creativity in Web Design

In latest web design trends, it is not how imperative your website looks but how effectively and perfectly you combine the tools. For example, you need to learn consumer buying habits for you to know the kind of emails to send a customer or client. 2018 has revolutionized web design from a professional task to a creative and art task that requires professionals to know what they are applying to the website and how effective those features will be when performing intended roles. This is the best way for you to increase website functionality and effectiveness.

Looking at such trends and technical requirements, it is crystal clear that you need professional web design services. If you are a beginner and you have little experience in web design, you may mess up things easily and make your website to irrelevant and less competent. A perfect website is always tested and all its features tested for competency before being released to the market. Website testing and upgrades are what helps designers to eliminate all kinds of mistakes and make your website to be well functioning. The use of website analytics tools and artificial intelligence tools is what makes website enhancement fruitful and effective

These are some of the modern web design trends you should follow in 2018. Comment below if we have missed anything.

]]>https://www.betacompression.com/latest-industry-updates-for-web-design-in-2018/feed/062337 Conversion Focused Web Design Tips For Your Websitehttps://www.betacompression.com/7-conversion-focused-web-design-tips/
https://www.betacompression.com/7-conversion-focused-web-design-tips/#respondSat, 21 Apr 2018 10:58:10 +0000https://www.betacompression.com/?p=6222First of all, you need to understand the term “Conversion” in relation to the Internet. A website that converts is viewed as active content (as opposed to casual content). The web content has a purpose to increase conversion rate. The conversion rate is the number of goals achieved, divided by the number of visitors to …

]]>First of all, you need to understand the term “Conversion” in relation to the Internet.

A website that converts is viewed as active content (as opposed to casual content). The web content has a purpose to increase conversion rate. The conversion rate is the number of goals achieved, divided by the number of visitors to the website.

The goal of “Active” content may vary from website to website. For a services website like a law firm, insurance company or design agency, a conversion may be an inquiry like your phone number or street address, for an ecommerce site it may be a sale, for a blog it may be a newsletter sign up.

The conversion focused web design

The most sophisticated form of conversion focused web design involves a conversion funnel. This is a marketing technique where a viewer is exposed to a series of events/elements, which move him or her closer to a sale.

The technique is not a new one, as traditional advertisers have been doing it for years with the AIDA method (Attention, Interest, Desire, Action). The thought process of a potential viewer must be analyzed, and each page must ponder to what the viewer is likely to think or feel. This information is used to move a viewer through the various elements, almost as if the web design were a narrative. The last element is the conversion rate optimization tool, such as a newsletter signup or checkout. There’s a lot of approaches to structuring a conversion funnel and which is better to use depends on your business type and needs.

Below are some conversion focused web design tips help you to increase conversion rate, which could all be applied to a conversion focused web design.

Remove any barrier to a potential conversion

A big barrier to conversion optimization is a navigation. Poor navigation leads to frustration that will often cause the user to leave your website. Worse still are the occasions where a viewer has decided to purchase (convert) and cannot find the means to do so. This is one of the dangers of a poorly constructed funnel design.

A web designer will imagine that a user will only purchase at the end of the funnel. As a consequence, he or she will only put the ability to buy at the end of the funnel. If you fear that this is you, then you should make sure that a user is able to convert on every page. Have the checkout link, newsletter signup link, contact form, etc, available on every page if you must.

Start the process off-page

Run ads to increase brand awareness and post reviews of your products and services on other websites. Be prepared to receive visitors who are already amenable to purchasing from you. In these cases, you will not need to market to them as hard. Consider having them enter the conversion funnel at a later stage (on a page besides the home page).

Design your site around your goal

Creating a conversion funnel is one way to improve conversion rate, but that is just one element of your website. Apply your goal to every section/element of your website. If you have an ecommerce site that is 150 pages large, and 5 of those pages consist of your conversion funnel, and 9 are landing pages, you can apply your goal to all 150 pages.

Your landing pages can drop people off at certain points during the conversion funnel. The other pages may simply link to or advertise your goal, with each link placing the viewer at the beginning of the conversion funnel.

Improve your website’s focus

A mess of information and design may seem useful, but it is not ideal for conversion focused web design. Casual content can afford to lack focus since its usefulness is not relative to a specific actionable goal. A lot of the time, it comes down to either making your point or purging elements that detract from your point.

Include images to improve conversion rate

This is a no-brainer in many cases to increase conversion rate. It is hard to imagine a good site without images. But consider them also when you are linking from other domains, linking internally, or trying to prove a point. Picture links have less SEO value, but we are dealing with your conversions and not your SEO, and images aide conversions.

Reduce the thinking needed to click

The popularity of big boxes and widgets that are links has grown because they are a needed part of mobile browsing. This is not a bad thing because clicking on a big box requires little thought. Now, compare this to the website that puts five text links in a list and asks you pick one (it takes some thought). A thought is good if you are trying to provoke a reaction, but if you are trying to improve conversion rate and convert someone then help them to think less (at least when it comes to using your website).

Credibility is King

This is the last point for conversion focused web design and improve conversion rate. Credibility is the biggest and most important key to conversion rate optimization, and your web design can go a long way to increase your credibility.

Poorly designed websites are the first credibility killer. If your website takes ages to load, is hard to navigate, has tiny text or is cramped then your credibility will evaporate.

Websites that look like they were built by amateurs are credibility killers.

Boxy designs with sparkly or poorly animated features and plain color backgrounds will kill your credibility.

Too many security and association logos are a credibility killer. They are often added by fraudsters in an attempt to fool people into thinking a site is safe.

Less is more–sleek and minimalist websites are easier to trust. Cramped or overfilled websites look desperate. And over promotional websites look like they offer reduced quality at a higher price. These tips will help you to design conversion focused website and increase conversion rate.

]]>https://www.betacompression.com/7-conversion-focused-web-design-tips/feed/06222Visual Marketing Strategies for Eye-Popping Content in 2018https://www.betacompression.com/visual-marketing-strategies-for-eye-popping-content-2018/
https://www.betacompression.com/visual-marketing-strategies-for-eye-popping-content-2018/#respondWed, 18 Apr 2018 19:22:47 +0000https://www.betacompression.com/?p=6210This year and age is the best time to implement visual marketing to boost your site’s traffic. Users respond to images and videos because it’s easier to understand and provide higher retention rates. Moreover, visuals are shareable. They are compact which makes them the best type of content to spread around social media. The visual …

]]>This year and age is the best time to implement visual marketing to boost your site’s traffic. Users respond to images and videos because it’s easier to understand and provide higher retention rates. Moreover, visuals are shareable. They are compact which makes them the best type of content to spread around social media.

The visual marketing strategies listed below will help you produce the best and the ‘viral’ posts on the Internet that will help you hit your goals and targets for the year. These techniques are action-driven.

Recycling your best content

The best content in your alley is the one that continuously generates traffic to your site. Creating a new format for the existing content enables your audience to consume it in a refreshing manner.

Pick the most popular posts and use them to create a new set of visuals. You can choose from the following formats for visual content marketing:

Infographics

Images and photos

Video

Animated GIF (graphics interchange format)

Slideshows

Screenshots

Call-to-action (CTA) buttons

Inspiring quote cards

Quizzes and puzzles

Pictograms, diagrams, maps, graphs, and charts

Transforming long-form content provides users a different option to digest the information. It takes less time to find what they are looking for compared to reading a thousand-word article. When making a visual, using your creativity is vital. The content must appeal to your audience while the information must be relevant to your target market. Users are likely to share posts within their interests.

Making interactive website guidelines and FAQs

Users often skip a site’s guideline page as they are often dull and filled with complicated words. Coming up with an interactive walkthrough of your site engages the user and keeps them entertained. Therefore, it increases their session time which may result in lower bounce rates for your site.

An infographic or presentation summarizes your frequently-asked-questions and makes it available in one seating. It is one of the best methods for visual content marketing. Moreover, these formats thrive on social media sites like Slideshare, Pinterest, and YouTube. If you want a bite-sized and unforgettable set of guides, make a GIF out of it.

Using experiences to leverage Instagram

Instagram started as a platform to show off square images. It was the digital version of Polaroid photos until people began using filters and enhanced editing skills for a curated feed. The platform continuously updates its features as it now utilizes hashtags, multiple photo sets, videos, motion graphics, and live video streaming.

All of these helps companies and businesses to present a new line of products. Sources of content vary from professional models, in-house photo shoots and commercials to low-budget video productions and selfies from loyal customers. The casual photos and Instagram stories make it a site for all.

Coming up with customized Pinterest images

Unlike Instagram square and neat photos, Pinterest likes it long and rectangular. Thus, the best photos are those with the exact dimensions of the site. Pinterest is the platform for infographics, image tutorials, collages, and charts. You can make text overlays while discovering designs from other users. A well-designed visual is effective in driving traffic to the original site.

Polishing your brand’s appearance

Users must recognize your brand immediately when using visual marketing. To establish your brand on the web, you must have two logos to use *interchangeably. The first logo must be complete. It must include the brand name and other additional elements such as a slogan, and website. The second one is a single icon. It’s simple and neat.

You two logos for different types of content. Videos, for instance, require a small logo. On the other hand, the longer version fits well on photos and infographics.

Crafting templates for uniformity

Besides logo and other forms of branding, using templates is a way to retain consistency and one of the best visual marketing strategies. It associates the set of posts to your brand, company or business. You can use a branded title card to end the video instead of the usual credits. If you have images, you can incorporate your logo on top of the layout. Use the similar style of images and filters. Set a standard color scheme. Having a template also has an advantage. You can finish a visual faster than usual.

Tapping on your funny bone

Nothing beats a laughing baby, a smiling pug, and an epic fail post. All of these are viral for a reason and the best visual content marketing strategy. They make you feel good. They make you laugh until you pee your pants. Thus, the key to outreach and increasing the traffic to your site lies in your sense of humor.

Publish funny posts once in a while even when they are out of your scope. Be light-hearted and find the positive in the situation especially when dealing with a technical topic. It eases the pain of grasping the message as well as the boredom of your audience.

The length of people’s attention span is shorter than the way they were before. Users and search engine algorithms nowadays prefer accessible, timely, and stimulating content. Therefore, getting creative with visuals helps you generate eye-popping content. Interactive guidelines, templated images, and funny video clips are some of the visuals to create that will level up your visual marketing strategies.

]]>https://www.betacompression.com/visual-marketing-strategies-for-eye-popping-content-2018/feed/06210Inbound Marketing and SEO – What’s The Differencehttps://www.betacompression.com/inbound-marketing-and-seo-how-implement-together/
https://www.betacompression.com/inbound-marketing-and-seo-how-implement-together/#commentsSat, 14 Apr 2018 20:20:13 +0000https://www.betacompression.com/?p=6202Everything you do to fine tune your Inbound Marketing matters and has an effect on your brand’s reputation and there are some things you should know before signing on the dotted line. Question to Ask Before Start Inbound Marketing Have you heard the word “backlinks” a million times from your SEO company? Read countless posts …

Question to Ask Before Start Inbound Marketing

Heard about automation software and mystical places that sell crafty ways to obtain quick and free ranking, fans and followers?

Spent countless hours and tons of money creating a variety of on-site and off-site page techniques?

Considered stepping into the realm of the dark side just to get an edge on your competitors?

Paying for tons of content and commenting but never see it?

Sound familiar?

By now, you are probably pulling your hair out of your head because you can’t get why after spending so much energy, time and money on this thing called inbound marketing and/or SEO and yet you are seeing no major difference.

This is what I refer to as the online marketing black train.

No one quite knows where it goes, or what it is called, but everyone jumps on it without knowing where it will lead. The only real place this train seems to be headed is into “The land of duplicate and low-quality content” because in order to process that much content you would need to do some serious article writing, spinning or have a huge budget like McDonald Corp.

So just how does a small business compete with the big fish without Google gobbling you up?

The simple fact is, although back-links do matter, they are not the end all and be all solution. This is a major misconception that many people have.

It is the thinking that needs to be modified and not really the techniques.

To be honest, I am not certain if this misconception is the result of the misinformation that exists on the web today or simply because brands have been brainwashed by marketing schemes.

In either case, there are effective techniques that deliver better results and you do not have to be a marketing guru to implement them, simple logic and patience are all you need.

What if I told you that you can still get to the first page of the search engines without having a gazillion backlinks? Would you believe me? Many people would not, they have been conditioned to believe it is not possible.

I recently worked on a client’s website who only had 9 backlinks, all of the major competitive keywords ranking at 1, 3, 5, 10 and 19 respectively, a great presence on the Internet, excellent branding, relevant and updated content with tons of videos, images, and interaction. Her topic? Nuts and Bolts.

Her daily traffic of new users reaches well over 5000. Your marketing should be answering the question how a small nuts and bolts distributor in the middle of know where is doing so well and not how Coca-Cola does. You can never be coke, but you can be nutty bolts! Perspective matters.

Ask yourself some of these questions:

How many new daily users does your brand have? Do you even know?

Where do these users come from?

What devices are they using and what are they clicking on?

Do you know what these metrics mean for your brand and website?

How transparent is your marketing?

How many leads are you’re capturing?

How much are your engagements actually costing you? Is it more than your product?

How relevant is your content and blog to your industry?

Is your website cutting it?

Not liking the answers? It is time to rethink things!

Insanity is doing the same thing over and over expecting different results. – Albert Einstein.

Simple relevant content, some due diligence, a great website and brand presence has made the difference for this client and it can for you too, if you simply look for the right solutions.

When it comes to the formulas and figures, marketing experts cannot even agree, so why do numbers matter? They don’t.

The Inbound Methodology for building an authority website

Your website needs a variety of fresh SEO optimized relevant content – at least once a day. One high-quality blog and a few article submissions on other relevant websites are all it takes.

If you have older blogs, retarget them. Change the date, retarget and rewrite them with some fresh new eyes, new words and a new attitude.

You need to have a number of social profiles – FaceBook, Google Plus, LinkedIn, Twitter, Pinterest, and other social platforms to post this content too.

Get your brand’s name out there.

Spend at least 90 minutes per day just letting people know you’re out there and engage with them. Even if you have someone working for you, it is best to do this yourself from time to time.

Optimize your website for on-page SEO.

Show yourself as an authority on the subject, make your website relevant to the topic that it covers.

Creating interesting content that helps your buyer’s along the journey from simply getting to know you to becoming a believer in you.

Remove 401 pages, never use duplicate content and use up to date keywords.

Things change with the language and new trends, always be on top of that.

how much content to post?

My personal belief is that the numbers do not matter, so much as the thinking behind the content.

Marketing is about logic, if one thing does not work for your site, try another formula until you come up with one that works for you. I hear many experts say, “It takes months to get to the point where Google recognizes your website.”

That may be true, but there’s no rule that disallows you to help it along the way. There are many secrets to behold in the magical world of SEO, but it does not mean that the people holding the key should be the only ones who have access to the front door.

Look for good reviews on topics and do tons of research before buying into the next “instant solution.” They never work!

Visit forums and groups that experts hang out in and use your common sense and logic when hiring an expert. Remember you get what you pay for and not everyone who is providing services is doing it to build longtime customers, some are just doing it for a quick buck and they do not care about how that affects the future of your brand.

Keep reading our blog. I promise you that we will do what is necessary to find the answers and solutions to make your website the best it can, but do not ever expect me to offer quick fixes or magical solutions, those are the guys that go out of business every day and change strategies every few months. We have been here for many years providing the very same pure old fashioned smart inbound marketing, hard work and know how.