10 Hot Emerging Vendors For April 2011

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The Lowdown: Custora offers on-demand e-marketing and predictive analysis applications that businesses use to identify customers and keep them engaged. The applications help improve customer retention by analyzing transaction patterns to figure out how customers behave and predict their buying behavior as much as two years out -- what Custora calls "customer lifetime value."

The system can help, say, an online retailer re-engage with a customer that's been idle using targeted promotions. It can also help e-tailers and subscription services allocate ad spending. Custora, founded in 2010 and appearing live in late February, touts itself as a low-cost alternative to expensive e-marketing and predictive analysis apps. Backed by startup funder Y Combinator, Custora has already lined up about a dozen customers including Foodzie, GetSatisfaction, Kobo and Scribd.

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XChange Solution Provider 2015 is finally upon us and the timing couldn't be better. The premier channel event is happening March 1-3 in Dallas, bringing together 225 solution provider decision makers from across North America. CRN is at the event to provide news, analysis and a firsthand take from partners.