Honey Birdette breach ad standards again. Westfield must act!

Posted by Coralie Alison16263sc on August 17, 2018

The Ad Standards panel have again determined that Honey Birdette's latest poster is in breach of the advertising code of ethics. The posters have been hanging in major shopping centres around the country in direct view of families and children.

Mumbrella reported that this is the 13th ad that has been banned for Honey Birdette out of 28 rulings meaning nearly half of the ads have breached the code of ethics.

However despite this ruling Honey Birdette have again gotten away with breaching the advertising code of ethics without consequences. Many Westfield stores have facilitated advertising that is harmful to its customer base. Families should be able to bring their children into a Westfield Shopping centre and feel it is going to be a safe environment for them.

Melbourne father, Kenneth Thor, launched a petition to Westfield Chairman, Brian Schwartz and CEO, Peter Allen calling on them to do more to ensure their centres are family friendly. To date it has over 62,000 signatures.

TAKE ACTION

We are calling on Westfield and the Scentre group to show some corporate social responsibility and urgently introduce basic advertising standards to ensure their tenant’s storefront signage is family-friendly.

Parents, employees and regular customers should be able to walk around a “family-friendly” shopping centre without seeing larger than life pornified posters that would be banned in a standard workplace setting, right?

Today is the time for direct action. By taking 10 minutes today to ring or visit Westfield Centre management we will ensure that our message is received.

You can defend their right to childhood

Everyday our young people are exposed to more brands continuing to sexualise girls and objectify women. You can bring change to this sexploitation, stop companies from degrading women and prevent its devastating effects on young people.