The Social Buzz

Pat Evans is a staff researcher/reporter for Grand Rapids Business Journal who compiles the weekly lists and covers beer, arts and entertainment and sports business. Email Pat at pevans at grbj dot com. Follow him on Twitter @patevans

Pizza chain set to give year's supply

Not much is better than free pizza, so Domino’s Pizza is giving away a year's worth during its Fan Perks giveaway.

Domino’s is partnering with Quikly, a Detroit-based e-commerce company, to carry out the giveaway on the company’s Facebook and Twitter pages. Quikly performs “don’t know when it will happen promotions with higher rewards to participants who respond the fastest.”

“Domino's is thrilled to partner with Quikly, a startup that was founded here in Michigan. It is a perfect partnership, as they're as dedicated to innovation as we are," said Dennis Maloney, Domino's Pizza vice president of multimedia marketing”

Once registered on one of those pages, participants receive an email or text with a link to a special giveaway site when it’s time for the game. Fans will then click through the website, with the fastest clicker being rewarded with free pizza for a year, in the form of $500 worth of Domino’s gift cards. More than $100,000 in additional gift cards will be given to 50,000 other fans.

The second-fastest clicker receives $100 and the third-fastest receives $50. From there it goes down to 50 cents for the 50,000th-fastest person.

"From technology, to new products, we're always looking for new ways to innovate. Our latest innovation is an evolution of the Fan Perks program with a new way of surprising our customers," said Maloney. "Part of what makes this fun is that customers won't know when the giveaway will happen, so we hope they'll stay tuned.”

The contest is limited to 150,000 people and the promotion will go live before July 11.

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