Amazon’s Bezos beloved in Britain

It’s not only MarketWatch that has a thing for “CEO of the Year” Jeff Bezos and Amazon.com these days. The Brits, it seems, have grown increasingly infatuated with the brand, especially in light of the wildly-successful launch of the Kindle Fire.

In fact, the company sits atop a recent YouGov survey of the most buzzworthy brands in the UK, surpassing jolly old staples like runner-up Marks & Spencer and the BBC at No. 3.

Essentially, the survey compiles a ”buzz” score by asking responders whether they feel the brand has a positive or negative perception. And in the U.S., while Amazon also shines, the group looks very different.

Sandwich giant Subway, as the only dining brand on the list, tops the charts, followed by Bezos & Co. and then the History Channel. Yes. The History Channel. Thanks Pawn Stars and Larry the Cable Guy. After that, Google and the Google of the cereal business, Cheerios, round out the top five.

The rest play out like this: Lowe’s, Ford Motor Co. , Discovery Channel, Target and Apple, which cracked the top 10 for the first time in 10 years. YouGov pointed out that the company got a big buzz-score lift from the death of founder Steve Jobs. Perhaps Bezos did as well, as far as his ascension to the top of the technology heap is concerned.

– Shawn Langlois

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