Saturday, 18 April 2015

My Word is My Bond?

This is about trust and money. Big, small and indifferently large into the bargain.

It seems to all come down to credit in small businesses in the UK. Everything is fine until the dredit check and then you know, sadly, that despite the immense and knowing trust you have with your bank manager, the credit check says no. It does this because as a small business it is inevitable that you have had to try and enjoy some flesh of working capital on the bones of your business - where banks are concerned: you've tried borrowing as you used to in previous decades, but the computer says no.

This equally applies to business large and new, old and timely, via Experian and other credit checkers. Where every other business is concerned, everything to do with available money is so short-term that 'they' only check for the last year of your business, if you are extremely lucky. Usually three weeks of a bad time is enough. Then it's definitely no. Go elsewhere or die; it's on the State.

This is decimation by numbers, defecation by elephant; but nothing as easy and good as the last two kennings.

It is not easy to describe what banks do to the very people who make them work, except execrable and all anagrams pertaining to this last word. Ex-Crab EEL, for example!

In their past lives it is just possible that this form of non-usury usurpation was not much different to the slime-mongers I once fished for in the Ex Estuary. Happily.

When I had the privilege of writing, or at least in part designing, the Lord Mayor of London's speeches, back in 1988, Sir Christopher Collett (Glover) and the City he rightly loved operated on the age-old motto, My word is my bond.

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Welcome to Words Professional Writing Services. On this site we describe how copywriting in the right hands can be powerful, effective and valuable. Our work is not about shop-dressing and prettifying, but about conveying strengths, activities and aims – and compelling information. It's about demonstrating the value of goods, services and strategies. It's about making a direct appeal to people and other businesses. Often it's about setting the direction of travel and spelling out the vision.