Pay Per Click (PPC) Marketing

Increase page ranking with instant results

If you want new leads & sales right now, without having to wait for your SEO campaigns to deliver, then Pay Per Click (PPC) advertising is right for you.

PPC is a type of online marketing where you bid on specific keywords and phrases. These appear in the search results and you only pay when a visitor clicks them.

You’ve probably noticed paid ads on Google, either at the top or down the side of a results page. These ads have been purchased using Google AdWords which is the most popular model used (but not the only one).

PPC Marketing campaigns are an effective method of increasing visits to a website. But they need to be done right to deliver the best possible ROI.

The goal of a PPC strategy is to identify the keywords that will generate the best return. Once these have been selected we will continuously monitor and refine your campaign to improve performance.

This data driven approach is optimised to target high quality visitors and make the most of your advertising budget.

“Charters is an exclusive development situated in 20 acres of stunning grounds. We commissioned Digicom to create an online presence that mirrored our brand values and supported the prestigious estate. They delivered our project on budget and on time and the final results have exceeded our expectations. Throughout the process they have been fantastic to work with and we have since employed their services to maintain and manage our digital marketing.”

John Davis
Charters Sunninghill Estate Manger

PPC strategy

We take the time to get to know your business, industry sector and competitors to create a bespoke strategy – no ‘one size fits all’ approach at Digicom.

By understanding your customers we can create messaging that is relevant, engaging and highly targeted to the visitors you want. Your strategy will be closely aligned to your business goals to ensure the campaign delivers commercial benefit.

Keyword research

Successful search marketing requires intensive keyword research – we’ll ensure you’re targeting the right keywords to deliver the best results.

Sophisticated techniques are used to identify relevant keywords, and avoid wasting budget on those that don’t add value.

Adcopy writing

We test multiple adcopy variations to workout which ones drive the highest click-through and conversion rate.

Your ads are focused to keywords, the landing pages on your website and have a strong call to action. You can be sure you’re getting the right visits at the lowest cost.

Analytics & tracking

Tracking underpins everything that we do. We’ll start by making sure your tracking is set up properly – without good data it’s impossible to optimise your PPC campaign effectively.

This data will be used to work out what’s working … and what’s not. We make certain your budget is being spent on quality visits and not just quantity.

PPC Audit

If you already have an existing PPC account we’ll identify any improvements and make sure your budget is being spent effectively.

Often changes to poor ad copy, negative keywords and incorrect landing pages can deliver significant improvements to a failing campaign.

Ready to start your paid search campaign?

If you’re interested in working with us, or just want to chat through your paid search options, please get in touch.