The E5.8 million that was
diverted from government departments to the Ministry of Sport, Culture and
Youth Affairs might be an under-estimate. The Times of
Swaziland, the only independent daily newspaper in the
kingdom, reported the figure might have been higher. This was denied by Swazi
Government spokesperson Percy Similane.The money was considered a loan and was expected to be repaid from income
generated from the tournament.

Not all costs and income
for the tournament are publicly available, but what is available suggests the
tournament was a financial disaster.

To break-even
financially, the tournament would need to generate E5.8 million to repay
government departments, plus a further E1 million, which was widely reported to be the prize money available to the contesting teams.

In addition to this E6.8
million, the four participating clubs, which included the Kazier Chiefs and
Orlando Pirates, two top teams from South Africa, would presumably require fees
to play. The cost of this has not been made publicly available.

In addition to this,
there would have been incidental costs for opening up the stadium and paying
workers on the day. There were also undisclosed costs ahead of the tournament
for such as publicity.

It is impossible to make
accurate calculations for all of these costs, but even at a conservative estimate
that the tournament needed to recoup only E6.8 million (the government loan
plus the prize money), the income for the tournament falls far short.

It was widely reported in
the Swazi media that fewer than 10,000 spectators attended the tournament. Reports on social media
after the tournament finished suggested that many spectators were allowed to
enter the stadium free-of-charge when it was realised attendance was so low and
the King, who rules Swaziland as sub-Saharan Africa’s last absolute monarch,
would be embarrassed.

Assuming that 10,000
people did attend and they all paid the E250 entrance fee; there would have been E2.5 million generated
(assuming that none of the cash receipts were stolen on the day).

The E2.5 million is still
E4.3 million short of the E6.8 million combined cost of loans and prize money.

Other reported income for
the tournament comprised E750,000 in sponsorship from companies and individuals, including Inyatsi Construction, Stefanutti
Stocks and Kukhanya Construction.

This leaves E3.55 million
still to find.

Tickets to attend a
dinner prior to the tournament at which King Mswati was guest of honour cost
E15,000 per table. It was not publicly reported how many tickets were sold, but
it would need 236 tickets to be sold to meet the E3.55 million, shortfall.

Other income for the
tournament came from DSTV, the satellite TV channel that broadcasts SuperSport. The fee paid to
broadcast the tournament has not been publicly disclosed, but it was unlikely
to be high. The matches were broadcast on SuperSport 4, which is not a premium
channel and does not require viewers to pay a premium fee to receive. The
channel generally broadcasts local soccer from countries across Africa, which has
little appeal to viewers across the continent.

It is unlikely,
therefore, that the fee for broadcast went too far in recovering the ‘missing’
E3.5 million.

Other income included the
E550 each vendor at the tournament was required to pay in order to set up
stalls.

Ahead of the tournament,
the King’s Super Cup was widely reported inside Swaziland and abroad to be the personal idea of King Mswati.

The King’s Super Cup,
which ran for the first time this year, was controversial from the start. Prodemocracy campaigners called on the South African clubs to boycott the
tournament as it would be seen as supporting King Mswati, who has a poor record
on human rights.

Political parties are not
allowed to contest elections and opposition groups are banned under the
Suppression of Terrorism Act.