Now Playing

The CEO of Sesame Street

Sesame Workshop chief Jeffrey D. Dunn on managing Muppets and making work more playful. Photo: Jennifer Weiss for The Wall Street Journal

This transcript has been automatically generated and may not be 100% accurate.

... what makes is different ... are two things one it's information or to place everybody your beliefs were can help kids grow smarter stronger and kinder ... the living everyday and what ... motivates them to come to work ... in the other is the creativity ... you'll get to be around for forty five years as a TV show without being ... pretty creative ... and reinventing yourself along the way ... so creativity is a part of our Coltrane away is ... uniquely different from companies ... the big joke of Sesame is I stuck to my time and time ... I'm ... I'm not sure she get much credit for that is people give me but I'm ... Baidu prime be respectful people's time ... I think the other thing ... that I try and do is ... engage more people hear the maybe have been engaged in the past some fine gauge ... all different levels the company and I have meetings that bring together all levels of the company ... and the other thing that I'm dealing with them is using them to solve problems ... I'm I'm ... I'm starting with obtain remission assault here now ... let's talk about it how do we get to a decision ... so I'm trying to leave ... meetings at the endpoint ... we the decision ... as opposed to ... an agreement to keep talking ... I didn't write a letter to be creative ... which is what they do best ... um you know Korean people need the freedom of ... to think out of the box to seek new ideas and down ... maybe that's the most important thing ... having said that ... it's also really interesting that ... some of the most creative ideas ... come from the smallest budgets ... and so you know getting people unlimited amounts of money is not the secret to creativity ... actually some the most creative things come from ... you know how we solve this problem a creative way without all our resources ... I think ... you know when you're in the kids business it's great to have kids actually ... come to the office ... and and if you can do research I hear that's a good thing ... we also ... have relationships with schools ... around the area ... and people trying to protect Leon that Korean research side ... the the the part of the top even worse most directly with kids ... come out to school so they're actively engage with kids ... and that's an ... incredibly important ... and ... and and in other than that I think it helps that have a good sense of humor ... um ... I guess the lack ... of class innovative ... and it's really important for people to ... have some parties together and enjoyed time together ... so I've I've actually looked for opportunities where we can have of ... parties we we had our first ever Halloween party ... um I went as the count ... the pictures are pretty Adam are pretty ugly but ... it ... it was a great ... icebreaker for the entire company to have people ... show up has been the custom of Detroit ...