You know about Arthur’s Day right? Of course you do. In case you’ve been hiding in a pit for the past few years (people do that all the time, just ask Mr. Hussein ;)) let me give you the lowdown. Arthur’s Day is a celebration of 250 years of the world’s favorite stout! Hailing from Dublin, Guinness is a brand that has survived a ¼ of a millennium while still remaining a favorite of drinkers all over the world!

History lesson time! Arthur’s Day first started in 2009 when they launched the 250th anniversary of Guinness – I was one of the fortunate few to be in attendance. The event kick-started with an out-of-this-world (literally) contest.

In more relatable terms, Arthur’s Day is also the biggest concert in KL for two years running! :)

I fondly remember all the friends I got to know over a couple of pints when I went to the first Arthur’s Day concert in 2009.

Arthur’s Day has been synonymous with triple A list stars coming to Malaysia – in 2009 it was the Black Eyed Peas, Sean Kingston headlined last year and true to its history of getting the best artists to come, TAIO CRUZ will be performing this year!

It is truly an experience money can’t buy. The chanting fans, the super-charged atmosphere, the epic party-cum-concert with artists you usually just hear on the radio, the merry tinkle of Guinness pints (well, they use plastic cups to comply with regulations but you catch my drift).

Well, this year, Arthur’s Day is going to be different – you can’t BUY the tickets – it’s NOT FOR SALE. The only way you can get in this year is by snagging one of the exclusive tickets and I’m pleased to announce that I have a few pairs to give away (no worries, you won’t be going alone, bring along a friend).

I’m going to give away five (5) PAIRS of tickets to Arthur’s Day, and I won’t make you jump through hoops to get it. These are not mere tickets, but exclusive invites – an experience, if you will.

These exclusive tickets are very much in demand, so please make sure you can attend k? I will select 5 winners based on how funny/crazy/fun/interesting/cool your photos are and get back to you so enter your correct email address too! Remember, each of the 5 winners get a PAIR of elusive invites each so you can bring your +1. :)

Just upload a picture of yourself on Twitter or post a photo on Facebook wearing the outfit you’re going to wear to Arthur’s Day and comment here with the permalink.

I wanted this video to be as real as possible. I really punched the wall and that caused the various scabs from my Krabi trip to open up and stain the walls with blood. You’ll notice (if you have eyes like a hawk) that I was wearing a Band Aid during some of the scenes.

It’s not that visible though since Cindy (who has just about anything in her condo) has one that is flesh colored. I only put it on coz it won’t stop bleeding and it’ll keep on dripping…like on her floor. Anyway, we had a lot of ideas for this actually:

Particleboard fake wallThis is something that you can actually punch through. Plywood would splinter while particleboard will have the same effect as the original video. Trust me, I’m from Sibu – Timber Town. :p

However, due to time and budget constraints we couldn’t do this.

Simulated bar fightActually the only reason we didn’t do this was due to logistical issues. We didn’t have a breakable bottle prop but it’s easy to use some blunt object to the same effect. However, it is highly unlikely that any bar would let us use their premises to do even simulated violence so we scrapped this. Sigh.

Self immolationI REALLY WANTED TO DO THIS. I searched high and low for heptane – the only safe way to do this. Of course my definition of “safe” means there is a better than 10% likelihood of not getting third degree burns and a 50% chance of actually pulling it off. I read that heptane is used in anti-bacterial washes so I went to a lot of pharmacies until a kind pharmacist told me that it’s not used in Malaysia.

I called up several chemical suppliers but none of them will sell it to me.

Heptane produces a warm flame just like gasoline (it’s also added to the petrol you pump at the gas station) instead of a sissy blue flame. The trick is NOT to douse yourself in it (that would send you to the hospital or the morgue) but to saturate a piece of mop (or something like that) with it and have someone run it over your body.

It will feel warm but it won’t burn you per se. It’s the vapors that burn in this scenario, not the liquid. However, you have to remove all your hair though so I shaved my pits and wanted to shave my head but alas, no heptane.

This video was actually shot over two weekends – the first weekend was spent doing the storyboard and we actually completed filming in 5 hours. We had another 2 ½ hour shoot the next weekend where we roped in strangers to help us and it turned out pretty good.

This is one of Cindy’s quirky notes around her house. I haven’t had my Vitamin C but I did get a good dose of Vitamin B from the Guinness that I drank.

The Arthur’s Day Man of Action contest is still on. Just film a video and post the link to Guinness Malaysia’s Facebook. Each qualified entry will automatically win two passes to Arthur’s Day. w00t! I can’t wait! =D

I love this song to bits! I’m a huge fan of Eminem and when Cindy suggested that we team up to do Eminem feat. Rihanna – Love The Way You Lie, I was more than intrigued. The first time I watched the video, it provoked a very strong emotional response. It’s just one of those music videos you wish you directed. Pure ingenuity distilled into a 5 minute AV clip.

I’m very proud of the final production but let me just ramble on about how this materialized. I have watched this video countless of times and gotten the gist of the story behind it. It’s has a theme that most of us can relate to and the powerful message behind it acts as a warning against how relationships can go really bad and raises awareness of domestic violence.

The all star cast features Eminem and Rihanna singing with inter cuts to scenes of Megan Fox and Dominic Monaghan (best known as Charlie from Lost) – a chronological mashup of how they met and their current situations and attempts to salvage it. Megan Fox donated all her earnings to SOJOURN – a charity for battered women and their children. It is ultimately about empowering women.

Anyway, back to our filming, I realized that we hit a snag coz my sunburn from Krabi was starting to peel really bad at the time. It had to be peeled off before we can start filming so I started with the storyboards.

The camera angles are replicated almost exactly as in the video and although there were some scenes that we cannot do e.g. setting myself on fire (it requires heptane to be even remotely safe) and the bar fight (don’t have a breakable bottle prop) we managed to somehow do the video and still remain true to the original.

There are multiple shots from multiple angles and it took 5 hours of shooting to complete the video. I tried to edit the video myself but Windows Live Movie Maker does not have the capacity to do this so I engaged Haze Long to help me with it. She’s really good considering there are over 100 video files and managed to capture the essence of what we wanted.

The spitting scene in particular was rather hard to do – it appears that normal saliva does not propel in an arc that we wanted so Cindy used water inside her mouth to do it instead. She has the exact same outfit as Megan was wearing in the video and had to dry it with a hairdryer several times due to the number of takes we had to do.

It was a lot of fun to do this project and see it come to life. I am very proud of the final cut and even though it was a lot of work as well, the satisfaction of doing a video that came out as good as this is nothing short of nirvana.

Here are some outtakes from the video:

This is how we know spitting doesn’t look good on video.

I had to blow out Cindy’s candle while not appearing in the frame and what made this really funny was Fresh’s deadpan comment at the end. Heh! We both laughed so hard.

The reason we did this video is to participate in the Arthur’s Day Man of Action contest. This involves you getting creative (like our video – we did the parts in between so it sounds like Eminem and Rihanna is singing about us) and filming a music video involving your favorite artist or band.

Just post the video on YouTube and the video link at the Guinness Malaysia Facebook page with your name and video title (it must start with Arthur’s Day 2010:) and you’ll get a chance to win a trip to Dublin to visit the famous St James Gate Brewery and have a pint of the black stuff – it’s as fresh as it gets, any closer to the source, you’ll be drowning in the vat. ;)

Oh, and each and every qualified entry will automatically win two passes to Arthur’s Day (which requires no further introduction)! Everyone knows about the legendary Arthur’s Day and you don’t want to miss it – I went to the last one and enjoyed it thoroughly. Arthur’s Day to me is an outdoor concert with great music and smooth pints of Guinness. It’s the ambience that pulls me rather than the lineup! You can purchase your tickets at the site.

There’s also a Man of Vision contest going on where you play Robert Langdon and decipher clues in an image at the same site!

Anecdote: The original video has Dominic’s hand with “Cindy” and a 555 number. We used “Megan” for this video as a tribute to this coincidence.

Watch it in full screen for the best experience! You want to go to Ireland? The winners will be announced 21st September. You’ll have to top this video to do it, else watch out for blog updates involving titles like “Top of the morning” when we win the contest. ;)