Indian digital news of the day - Dentsu Aegis Network (DAN) has signed a definitive agreement to acquire Happy Creative Services, Ola, the Bangalore-based transportation network company rolled out #GiveWayGiveLife - a small change can save lives, and more

WATConsult launches an innovation lab, INNOWAT: Dentsu Aegis Network’s WATConsult has opened its own innovation lab, INNOWAT at their Mumbai office. The lab is designed to use new-age technology, invent and craft innovative products to transform brand experiences and engagement. The lab is a place where ideas on paper can be developed into prototypes and then perfected.

Dentsu Aegis Network to acquire Happy Creative Services: Dentsu Aegis Network (DAN) has signed a definitive agreement to acquire Happy Creative Services. Happy will join the global mcgarrybowen network of agencies and will be rebranded as Happy mcgarrybowen. The move will help mcgarrybowen, a Dentsu agency, enter the India market.

Fortis Hospitals, Mumbai Take #AttackTheAttack Campaign on-ground: Fortis Hospitals, Mumbai, one of the leading healthcare delivery service providers in India, takes #AttackTheAttack campaign on-ground today. The campaign will be spearheaded by the #AttackTheAttackBrigade comprising cardiologists from Fortis Hospitals and cause ambassador, singer-musician, Raghu Dixit.

Seen Mallika ‘Gifty’ Dua and Atul ‘The Unfunny Boss’ Khatri in DNA’s latest campaign? Centred upon a similar thought, DNA, the English broadsheet daily owned by Diligent Media Corporation, an Essel Group company, is launching an all new avatar in Delhi and Mumbai on October 11, 2016. To promote this new edition, the publication has rolled out the quirky campaign #SayNoToJunk.

Ad spends on mobile to touch Rs. 10,000 crore by 2018: Report: With increasing smartphone penetration enabling marketers to tap both urban and rural segments, advertisement spends on mobile media is estimated to reach Rs. 4,200 crore by December and Rs, 10,000 crore by 2018-end, a report said.

‘Chill,’ says DDB Mudra to Pan Bahar-Pierce Brosnan ‘bond’: While most agreed that the brand has scored high on brand recall and customer mindshare, there was a general discomfort to the idea of an international star endorsing a homegrown pan masala brand. To those who went ‘why on earth?’ DDB Mudra creative head Sambit Mohanty said, ‘why not?’ Mohanty and his creative team at DDB Mudra take full credit for causing this daylong mayhem on the social media, and proudly so.

Hyundai Cricjockey S2 begins hunt for most passionate fan: The Hyundai Cricjockey 2 powered by ESPNcricinfo, will be a multi-phased contest open for fans to submit their entries on the CricJockey website -www.hyundaicricjockey.com by submitting an analysis/commentary on a match scenario identified by the ESPNcricinfo editorial.

Tanishq’s New Spot Reiterates the Importance of Buying Gold in Diwali: Gearing up for the auspicious occasion of Diwali, Tanishq, has launched a new gold jewellery collection, Shubham and an extensive ad campaign to support the launch. The latest film in time for Diwali, captures the celebratory spirit surrounding one of the most anticipated festivals in India. The film brings to life the joy of Diwali when people go all out to express their love to their family and friends. Also, it highlights the fact that as part of tradition, people buy gold in Diwali.

Ola Urges To #GiveWayGiveLife: At a time when the festive vibes can be felt in every nook and cranny of the nation with everlasting celebrations, somewhere, someone might not be a part of it. Why? Because maybe we keep celebrations above anything else. Ola, the Bangalore-based transportation network company, took this lone insight to roll out its new campaign, #GiveWayGiveLife – A small change can save lives.