Is Google Endeavouring to Murder SEO?. Hi friends! We all know that Google hold updating its Search Engine Algorithms for showing better outcomes in its SERPs (Search Engine Result Pages). Last month, it started utilising a new algorithm entitled “Hummingbird” which influenced the traffic of most of the websites to a large span. Now, Google give more importance to user’s engagement like distributing of blog posts, admiration, Google in addition to ones (+1) etc rather than giving significance to SEO components like backlinks and PageRank. Due to this, a major theme of consideration has appeared among SEO professionals “Is Google endeavouring to murder SEO?“. Are you shocked? If yes, I have lots of interpretation behind this claim.

A Little Information about SEO

SEO stands for Search Engine Optimization. We divided SEO in two parts i.e Internal (On-Page) SEO and External (Off-Page) SEO. Internal or On-Page SEO
makes only 18% of the process as it mainly comes into play while
designing the website. Good designers follows best practices to get higher ranking on Google.

External or Off-Page SEO is much more important because it comprises of writing quality content, comments, using keywords, press releases etc. Now, SEO experts also include SMO as a part of Off-Page SEO.

Two kinds of SEO strategies which are popular among users are “White Hat SEO” and “Black Hat SEO“.
As the name suggests, Black Hat SEO is a technique of gaming the system
for getting better rankings in short span of time. It can give you best
result in shortest possible time but it is extremely harmful. On the
other hand, “White Hat SEO” is a genuine SEO technique.

What Google and Users Want?

Google or other users always want to see
relevant and best results in search result pages. If Google fails to
show you relevant content when you search, they aren’t doing their job
properly. When you say Search Engine Optimization (SEO), it alternatively means
you are gaming Google to get your content ranked higher than what it
would be without SEO.

Black Hat SEO techniques hurts Google as well because Poor or useless content get higher rankings as well. However,with the release of Penguin update,
Google started giving more importance to Social Media Activities like
Shares, tweets, likes, reddits, +1s etc rather than “backlinks” which
was one of the main cause behind the success of Black Hat SEO technique.

Why Google Started Giving More importance to User’s Engagement?

According to Google, if you are promoting the content of other website/blogs, it has valuable content. In other words, Promoting the content with social Media is an indicator of High Quality content. Users can’t fake Google in this as well.

Be it Black Hat or White Hat SEO, users mainly create content and
promote it all over the internet. If No one other than you is sharing
your content, Google will consider it as a fake attempt.

What does it mean?

As I mentioned earlier many times, Google is now giving more
importance to the quality of content rather than Search Engine
Optimization. This is probably the reason why it considers factors
User’s engagement and participation while ranking a website. So many
bloggers are there who don’t know much about SEO but still managed to
get best results in Google SERPs. Due to this, users think that “Google is trying to kill SEO”.

Why SEO Will Never Die?

According to me, SEO will never Die due to below given reasons:

SEO will exist as long as search engines are available- Search Engines follows some kind of algorithms for showing relevant content. SEO experts will figure out these algorithms and will definitely change the SEO methods which means, it will not die.

Search Engines can protect themselves in case of failures-
If a particular search engine is not showing relevant results, they can
cast blame on SEO methods used by different websites. After the death
of SEO, they won’t be able to give any kind of explanation. As a result,
they will lose user’s faith.

SEO industry has Money – At present, SEO industry has lots of money. That’s probably the reason why so many SEO experts are able to make money
for giving their services. Any occupation which has money will
definitely exist for long time. If Google will change their tactics, SEO experts will find new SEO tactics to overcome this.

Traffic Acquisition – As you all know, More traffic means more earnings. Search Engine optimization is a technique of attracting more targeted traffic to your blog.
To accomplish this task, the website must be easy and simple for search
engines to find and translate because they can’t understand web pages
in the same manner that humans do. That’s is why SEO is necessary and it
can’t die.

Search Engines can’t play with Publishers- Search engine companies also earns a lot of money from their publishers. The content inside Robots.txt file
is mostly responsible for showing relevant Ads on any website. End of
SEO means poor settings of Robots.txt file. It alternatively means,
visitor will see useless or irrelevant Ads. It will decrease the earning
chances of Publishers. Google also want to maximize the earning of
Publisher from their side because they get handsome commission from
publisher’s earning as well so they can’t destroy the SEO.