Gibraltar-based gaming operator bwin.party has selected Nevada-licensed geolocation and player ID verification solutions provider Central Account Management System (CAMS) to provide age verification and identification services in the US online gaming market.

The partnership will allow bwin.party to benefit from CAMS’ Know Your Customer (KYC) solutions in a bid to reduce risk, ensure its products are compliant with legislation and increase profitability as it gears up to launch online gaming products for its New Jersey partners Boyd Gaming and MGM Resorts International.

bwin.party group director of product and technology Guy Duncan said the deal would allow bwin.party to “realize a significant reduction in player verification costs,” adding that he looked forward to “developing a long-term relationship with CAMS.”

CAMS, the first service provider of its type to be licensed in Nevada, offers its products through a single integration, allowing clients to launch a full suite of KYC, geolocation, payments connection and fraud management solutions quickly and efficiently.

The company’s chief executive Matthew Katz described the deal as “another significant step in the global advancement of Internet Gambling.”

“CAMS supports the creation of a safe and secure payment environment for casinos, lotteries, regulators, and players and helps meet or exceed regulatory and compliance requirements,” Katz continued. “We are excited and honored at the opportunity to assist one of the world’s largest online gaming companies, bwin.party, to help streamline their highly regulated and complex operation with customer age and identification services.”

CAMS has also sealed deals with slots manufacturer Aristocrat Technologies and Fertitta Entertainment’s Ultimate Gaming, the first operator to launch legal online poker in Nevada.