We're NOT tuning cars! We are not tuning orchestras! A lot of things these days can use a "tuneup." We amplify and harmonize voices that need to be heard.

Monthly Archives: July 2012

New Apple Campaign Urges Consumers To Buy iPhone For Other Hand CUPERTINO, CA—As part of an effort to boost smartphone sales following lower-than-expected third-quarter earnings, Apple announced today a new national advertising campaign urging users to buy a second iPhone for their other hand.

We’ve already shared our favorite items from Ikea’s 2013 product catalog, but what we didn’t know was that as of July 31st, the catalog itself will be an interactive product of the latest augmented-reality technology.

iOS and Android users who download the Ikea catalog app, will be able to unlock video features, interactive experiences with products on the page, photo galleries and additional decorating inspiration.

Developed by the creative agency McCann, the AR app is a project that the Swedish build-it-yourself furniture empire has been working on for quite a while, since 2011 when they first expressed interset in bridging the print/digital divide. Linus Karlsson, Global Chief Creative Officer of McCann, explained to Wired that replacing the paper catalog with an entirely digital product wouldn’t make sense, “If you had a magazine that had 211 million copies in circulation, you just would’t end it. That would be crazy.”

With this added digital layer, shopping Ikea’s collection will become a little bit easier—an “X-ray” feature allows you to peer inside cabinets, for example, making a trip to the brick-and-mortar store potentially unnecessary. (Not enough of Ikea’s collection is available for purchase online to cut out a trip to the store entirely.)

Lockheed Martin have demonstrated a wireless power system that uses lasers to beam energy to an unmanned aerial vehicle. The ground-to-air recharging system was demonstrated for 48 hours before being shut off – but only as all the required tests had been completed, and could likely have stayed airborne for much longer. At the conclusion of the test the battery on the ‘Stalker Unmanned Aerial System’ had more energy stored than it did at the beginning.

Now – of all things – we are supposed to feel compassion for a guy who essentially penned in his last exhibit that this ‘alleged incident is not worthy’ of NCAA attention. I choked aloud on that when I read it – and not in an endearing fashion whatsoever.