Why Referrals and Reviews Are Your Best Marketing Option

We explore why it's important to make getting referrals and reviews part of your process.

Mark Nicholson

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November 18, 2017

Read time:

5 minutes

Every business can use more customers.

For some, it’s a mystery or old school thinking that makes it more difficult than need be.

Getting more customers comes down to a few things.

You either earn them, or pay to play.

Businesses that thrive the most are often the ones that understand the most influential element for driving customer acquisition isn’t advertising, SEO, social media, content strategy or the latest marketing spin.

It’s word of mouth.

Referrals from word of mouth are an endorsement from personal connections, typically a small network of people.

With it comes some trust.

Scaling leads to generate customers is often costly and prohibitive when advertising. But what’s a business to do when they want more clients?

The 40,000 View

There’s one perspective businesses don’t always see, at least not at first.

When you look at marketing, it means many things to many people. Ultimately, it’s about sales.

How it’s accomplished has an endless amount of possibilities, but we’ll keep it simple.

Whatever business you’re in, customer service is paramount.

It’s one of the most important parts of your business, and has an enormous influence on sales.

It’s part of a cycle. Happy customers often return, and many tell others about your business.

But leaving things to chance isn’t your best move.

To get results, businesses need to be proactive and go after reviews by requesting them.

According to one study, only about 13% of small businesses ask for reviews.