“In the Buff” was founded on the simplest idea, being proud to be where you’re from.In this case that “from” is Buffalo.“In the Buff” represents the passion of people from Western, NY have for their city. Growing up in the area and then moving away there is nothing I loved more than seeing a Bills shirt, a Sabres shirt or a pair of Zubaz. I could engage that person in a conversation that hit every key emotion a person could have, happiness, sadness, anger, etc. All in a 5 minute window. Those present for that conversation were often amazed by the “homerness” that was evident in our voices, many have questioned whether we were both in a cult.

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In the Buff offers great value, high quality and stylish kids’ clothing for boys and girls, with a great range from headwear, t-shirts, sweatshirts and even hypercolor t-shirts for both boys and girls. Discover ITB’s kidswear, a selection of children’s clothes available from age 5 to 12. Shop kids clothes online now.