The Marketing Futures Podcast returns with a “live” episode from NYC Media Labs in Brooklyn, NY, as part of the first-ever Marketing Futures Conference. We spoke to an all-star panel, including Rahmuhl Nurse, CMO of Unanimous Games, actor and gamer Evan Parke, and Andre and Josh Lopes—better known as “ThatsWet” and “Cheeseaholic”—two YouTube gamers who amassed a following of more than 400,000 in just two years. The group discussed the nature of the relationship between gamers and fans, the importance of authentic storytelling in influencer marketing, and the difference between “gaming” and “eSports.”