Pot tourism company launches in Denver

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In December, Colorado became home to a first-of-its-kind business when Spiro Tours officially launched in Denver.

Founded by former New York City equity derivatives trader Nick Brown, Spiro Tours offers luxury cannabis tours in a post-Amendment 64 Colorado. Created in the same spirit as a Napa Valley wine vacation, Spiro Tours provides customers the opportunity to sample legal marijuana, while also exploring the attractions of Denver and the rest of the state.

“Our brand-new cannabis tours in Colorado are a world-first, and we are thrilled to have the opportunity to remove ill-conceived and poorly constructed ideas about cannabis from the public perception,” Brown said. “We want to educate all of our clients, destigmatizing responsible cannabis usage and emphasizing that there is a safe, responsible way to explore this new world without the clichés and bad press.”

Brown, who bears no relation to Nick Brown, owner of High Country Healing in Silverthorne, offers four weekend packages, including the Colorado Nights Tour, Rest & Relaxation Tour, Mountain Adventure Tour and the All Around Tour.

Except airfare, each tour is all inclusive and features four-star hotel accommodations, dining and visits to retail marijuana establishments, commercial grow operations and THC cooking classes. Marijuana-themed attractions are coupled with more traditional sights, such as a trip to the casinos in Black Hawk with the Colorado Nights Tour, daily massages with the Rest & Relaxation Tour or a day on the slopes with the Colorado Adventure Tour, to name a few.

Tours may also feature opportunities to take in a concert at Red Rocks or attend a Denver Broncos game.

Summit County Sheriff John Minor has said in the weeks leading up to and in the wake of marijuana legalization that local municipalities would be forced to address public consumption issues with the establishment of pot tourism businesses. Specifically, Minor has raised questions about how to define public versus private property should pot tourism companies encourage their customers to consume marijuana in company vehicles.

Brown said guests are allowed to consume cannabis in Spiro Tours’ vehicles, but also is ensuring guests don’t consume pot in public through education.

“Our guests are very knowledgeable from the moment they land about what can get them into trouble,” Brown said. “In our welcome packets we mail literature about Colorado’s marijuana laws, so people can pre-educate as well.”

Packages range from $1,500 to $2,000 for the two-day tours. For more information, visit www.spirotours.com.