Getting a feature is probably one of the most exciting things to happen to your Instagram, apart from getting verified of course. Although, if you think a feature on another (well known) account is going to add a flux of followers to your account, you’ve got a thing coming buddy.It’s not necessary at all for you to gain a mad amount of followers or interaction for any of your posts. Yes, you will get some attention but it doesn’t have to be massive, or as you’d hoped, permanent. Instead, you should work on making your Instagram profile of such quality that each of your post is worth a feature on its own. Try to aim for quality content, whether it’s photography, travel, food, social media, fashion, beauty, etc.By aiming to do that and even create informative content sometimes, you won’t have the need to be featured anywhere, and will grow your following organically. People will start to see your entire account instead of just one post that’s randomly been selected to be featured on another profile, hence increasing views, following and engagement organically.​Unless you use a bot, but that’s a post for next time!]]>Mon, 10 Apr 2017 17:43:59 GMThttp://www.emojeemedia.com/socialmediablog/the-vitality-of-viral-videos“Did you see that video?!”The minute you have people telling each other that, you’ve hit the jackpot and gone viral.Recently a film student submitted an idea to Adidas for an advertisement which got rejected. This was a mistake, as the student released it online and it got a whooping 13 million views (and still counting!) Check it out here!

The importance of going viral is lost on no one. Unfortunately a lot of videos that tend to go online aren’t top quality content, (like this) but that certainly doesn’t stop people from creating top notch content. More so because top content is more than likely to be shared, and the brand will be branded (heh) onto peoples minds for a long time to come.A lot of people tend to make high quality videos but that doesn’t necessarily mean that the content is the best. People have made some great stuff with just iPhones. It is possible. You just have to really think about it before you blindly pick up any equipment with all sorts of promises. Improving your content will improve your feed which will in turn interest people and help build a strong following. But that’s a post for next time! Stay tuned!

]]>Mon, 10 Apr 2017 16:08:15 GMThttp://www.emojeemedia.com/socialmediablog/why-social-media-is-the-new-tvCan you remember the last time you sat glued to your television instead of your mobile/laptop?When was the last time you actually waited for a tv show and caught it live on TV instead of waiting for it online?Can’t remember?Me too.Social media has not just taken over our minds but has basically consumed our lives too. The ease of access is astounding, whether it’s music, movies or even TV series. We almost have no reason to switch on the TV any more, because who’s going to sit through all the ads that we can’t skip?

Giants like Netflix and Youtube are coming out with their own series that are interesting, engaging, readily available and frankly more in tune with today’s audiences than ever before. The variety is mind boggling and there’s hardly a shortage of content.Since people tend to rely more the internet, it makes more sense for brands to cater to their online audience. Sure people can skip ads online, but they’re more likely to share the ad more than ever if your content is good. It’s not just smarter, it basically has no limit to the audience you can reach except for the restraints you set on it. You’re easily able to pick out specifics such as the number of people you want to reach, in what area, and even what time. Statistics are easily available for analyzing which is a huge help for helping brand images and how to make better content. A brand can practically become intuitive online as opposed to through the telly. Not online yet? You should consider it. (Here’s a great place to start)If you’re a brand that’s looking to its mark on the online world, making a viral video’s a good idea. But that’s a post for next time! Stay tuned!

]]>Mon, 10 Apr 2017 15:50:54 GMThttp://www.emojeemedia.com/socialmediablog/the-importance-of-omnipresenceThe minute someone on this side of the globe drifts off to sleep holding their phone, someone else on the other end of the world is waking up and checking their phones. People are online literally all the time. You’ll find a lot of brands that are online in today’s day and age. And why not? They would massively be missing out if they hadn’t been. What a lot of brands still unfortunately fail to realize is the importance of online presence.

​Being online for a brand essentially means you can be available all the time without physically being there. That’s a huge plus for someone who wants to check out your product/service without having to get in touch with someone. Not just that, with the right content on all the right social media they might find an entirely different but interested audience that they probably didn’t even think of. That can in turn influence brands to expand their products/services to cater to different kind of audiences. They could also build up a solid organic following within their original target audience and are more than likely to get attention being active online than not being online at all. Another reason being online is a good idea is that you’re expanding your services to people internationally which can be a massive jump for a portfolio. It’s easier to reach out to other brands and influencers online to help boost your products. But that post is for another time! Stay tuned!

What is Prime?Prime for Instagramis an app (available for iOS & Android) that allows users to explore the best times to post on their Instagram account. Just as the name suggests, this app provides you with the ideal time to post on your account. It not only gives you the percentage of engagement by comparing stats, but also the times when engagement rates are likely to spike as per your account.

How does it work?It simply needs access to your previous posts to help them calculate what time of each day you should post. It also gives you other times where engagement rates are good, through the use of a line graph. Prime also enables scheduling of posts, including adding captions. You simply wait for the notification from them, and enter the app through it. It will then copy the caption automatically and redirect you to Instagram to post. What's also really cool about this app is that it lets you know that "your prime time is coming up!" and reminds you to post in case you forgot to schedule one for that particular day.

We used it and found that it definitely gave us some of the best times to post for engagement. Must try! Links provided below

]]>Wed, 08 Mar 2017 06:21:30 GMThttp://www.emojeemedia.com/socialmediablog/6-creative-ways-to-use-instagram-galleriesImagine if you could provide 10 times the information in one post instead of clogging up peoples feeds with back to back posts about the same topic. Well, Instagram just launched its new feature called galleries which lets you do this. It's a great way to post up to multiple pictures in a single post. At first I wasn't very excited about it but after seeing the Instagram community get creative with it I've changed my mind. It's a really cool feature and I'm going list out a few ways for you to make use of it below.

1. RecipesGalleries is a great to show off the ingredients and the step-by-step process of how to make a dish. You can even make a simple recipe and show off your final dish in more than one picture.

2. Product CatalogYou can now easily showcase a collection of items. For example, a new spring collection for clothes, shoes, and accessories. This is a great way to keep an audience informed and engaged.

3. Panoramic ViewsWith the help of galleries you can show off your panoramic pictures in much more detail by splitting them up to 10 image. This will allow your audience a better perspective of your work and increase engagement.

4. Comparing productsCan't decide what to wear? Well Instagram just gave you a new tool to help you decide. Now, if you're stuck between a few choices, you can make a single post asking followers to pick the best one.

5. DIY's You can help share your DIY's on Instagram more easily with one post. Help your followers with a step-by-step guide using multiple pictures.

6. Contests and GiveawaysPeople have been doing contests and giveaways on Instagram forever. Now you can do them better thanks to galleries. You can announce 10 winners in one go instead of bombarding newsfeeds with multiple posts.

]]>Sun, 05 Mar 2017 17:58:45 GMThttp://www.emojeemedia.com/socialmediablog/10-tips-to-gain-instagram-followers-2017-editionIts 2017 and Instagram is becoming one of the major factors of our personal and business lives. As of December 2016 it has reached 600 million active monthly users and continues to grow. We are using it for everything from showing our family vacations to gaining sales for our businesses. Below are 10 tips to help you succeed on Instagram.

1. Get creativeInstagram is mostly a photo sharing platform and people love creative photos. Bright and vibrant images always tend to catch peoples' eye, and they help improve the quality of photos of Instagram. Start with trying to think out of the box and not being afraid to explore different perspectives of photography. You can also keep it simple, and be creative at the same time by playing around with the filters of Instagram.

2. InteractNobody likes to be ignored whether in-person or on social media so talk to people, reply to comments people leave on your pictures. At least try and acknowledge that you saw their comment by liking it. Use the search bar provided to find things that interest you and like, comment, and share them. Don't be afraid to express yourself. Be very generous with compliments its a great way to break the ice and start a conversation. It gives people a reason to check out your feed.

3. Review activityRemember everything you post online is public so express yourself but be mindful of what you are posting and who your audience is. For example, if you are a food blogger try and avoid posting about your political opinions. Unless it is a political post related to food.

4. Link your other social mediaConnect your social media profiles like Twitter, Facebook, Tumblr , Flickr, and Swarm. Its a great way to cross post and reach a whole new audience.

5. Utilize #HashtagsHashtags are essential to growing your Instagram audience and gaining followers. Make sure your hashtags are relevant to your post. I personally am not a fan of using #like4like, #follow4follow type of hashtags. Yes they help you gain likes sometimes but they won't help you build a long-term engaged community and are as good as spam. As of March 2017 Instagram allows up to 30 hashtags per post. USE THEM wisely. Look out for another article shortly that explains hashtag usage in more detail. 😀

6. Add a location📍Tag your location it makes your posts more relatable to people who have also visited the same place. They're more likely to comment and follow you simply because they have something in common with you. Make sure to be careful and not reveal too much about your location. PLEASE avoid tagging your home location and stay vague unless its a public place with many people.

7. Repost🔄Share other peoples pictures to your feed. It's a great way to compliment someones work. Be sure you give proper credit to the original poster. Use an app like Repost App to make this process very easy. It is very straight forward and allows you to insert your own comment into the post as well. The app is free to use and available on iOS and Android.

8. Tag people in your postsTake pictures and tag people or brands. This will give them a notification that you tagged them and if it's a post that is related to their work, it opens up a door for conversation. They might also start tagging you in posts they feel relate to you.Make sure the people you tag are relevant to your post. For example, if you post a picture of a pizza don't tag a DJ unless the pizza is relevant to them. Also, its a good idea to tag relevant brands in your post. For instance, if your picture is of your meal at Cheesecake Factory TAG THEM. They will more than likely share your post to their followers.

9. Embed Instagram photos to your websiteIf you're serious about your Instagram feed I suggest you have your own website showcasing all your skills. Embedding your Instagram feed gives you another source of traffic to your feed. Sites like Lightwidget make the process very simple.

10. Be patientPatients is key to success on Instagram. Post consistently but don't overdo it you will end up annoying people and losing followers. Just showcase parts of your life that you think are important and give people a good reason to be apart of your social life. ​