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Photographer Paul Octavious Color Matches His World with #ThePantoneProject

Andrew LaSane is a freelance writer from South Carolina who currently resides in Brooklyn. He spends most of his life connected to the grid, obsessing over and customizing sneakers, and trying to relive the '90s.

We recently introduced you to some of Paul Octavious' work with his Lean With It photo series in which "leaners" imitate the incline of trees. Now, Octavious has embarked on what he describes as a "mission to match all the Pantone colors to things I find in everyday life." For those unfamiliar with the Pantone Matching System (PMS), it is a standardized system of coded colors used in printing and design so that manufacturers, screenprinters, and designers can guarantee that their colors are accurate and precise. Paul Octavious has taken this system and applied it to something other than printing that everyone can relate to: everything! Photos of #ThePantoneProject are posted to Octavious' Instagram page along with other great work from the very creative photographer.