In one ad, called “Focused,” Richardson touts his economic record in New Mexico, highlighting the passage of tax credits and the creation of tens of thousands of new jobs.

The other ad is the fourth in Richardson’s light-hearted “Job Interview” series. In the latest installment, four corporate managers sit around a conference room table considering resumes. “Alright, a lot of candidates here,” says the leader of the meeting. “Any of them actually been a boss or a governor or something?”

Two other managers then chime in and say that none of the resumes fit the bill. The lead manager then asks if any of the candidates have ever created any jobs. At this point, the managers begin to focus on Richardson’s resume just as the governor himself walks past the conference room and waves at the group like an eager applicant.

Richardson is set to lay out his plan on jobs and the economy during a speech in Cedar Rapids, Iowa on Thursday.