As anticipated by an article published last week, IED Turin selected some of its students of the Transportation Design course, to participate to our contest The Youth Design Day in Japan, also due to the fact that the deep attention to Sustainability is a common element that join Switch On Your Creativity and the University in Turin. The projects they selected are 5, and in this article you are going to find out 3 of them. The other projects will be illustrated in the next one. Let’s start from the first project.

It is by Emanuele Tomassorri, 21 years old. It regards Honda Motorino, a vehicle prototype which tries to combine functionality and portability without overlooking the importance of Sustainability.

Here what its creator says about his project:

“Honda motorino was born from a modern interpretation of the vehicle from which it takes its inspiration, the Motocombo. Its purpose is to mix urban life together with the mobility of urban planning itself, an object that allows you to be guided or transported easily, depending on the user’s needs.

This project was born to overcome the problems of space, use and theft caused by vehicles in this segment, being an object that is easily transportable and very intuitive in its use.

It tries to avoid dead spots during the use of the vehicle in areas where the vehicle in motion cannot be used. Simply, it bends and is totally transportable on the shoulder.”

Emanuele Tomassorri

Honda Motorino

The second project is by Matteo Prola, 21 years old. His project name is F111 and concerns a prototype of a completely electric vehicle for the Ferrari brand.

Below the words from Matteo about his work:

“F 111 is a zero-emission electric vehicle with a rooted sense of sustainability in his concept. What characterizes it is the sinuosity of the shapes, as if a veil were dropped and then molded to the underlying structure, thus creating and transmitting that sense of lightness and elegance, without forgetting to give back the right dynamism to the volume.

[…] It is conceived to respond to the needs that will born when car sharing will be very popular and people, tired of them, will want to return to the pleasure of driving. Especially when the problems of the planet become unsustainable due to the emissions of petrol and diesel engines. This is why it has the key to sustainability in terms of solving a social problem caused by these dynamics. This product will allow people to have very high performance at the level of a 12 cylinder, but at the same time able to preserve the surrounding environment.

[…]This project has been developed and conceived with an eye always towards the internationalization of the product. Japan has always been a lover of the reds of Maranello, since the 70s, when the feeling broke out. The attraction for the elegant and muscular forms, and the innovation that Ferrari has always included in its models. I was inspired by the F40 because at that time it had stunned the audience, as if it came from another planet. Result obtained thanks to the collaboration with Pininfarina. The goal was to create a sort of Formula 1 adapted to road use.”

Matteo ProlaF111

The third project is by Mirko Pocobello, 25 years old. The name of his project is Pathos and it is a motorbike model made for Maserati. It involves elegant lines and sustainable life-circle.

Here what Mirko has explained us:

“Pathos is a motorbike made for the Maserati brand. It is a visionary product that does not have a precise temporal collocation. Hence the idea of ​​thinking of an object that could be out of time, that did not undergo fashions or trends of the moment. A primordial object, the achievement of a further synthesis, both volumetric and conceptual. Thus, drawing a sustainable product because of an end of life that potentially does not exist, an avatar that lives with us as long as we are alive, an extension of the body. This is Pathos.

[…]I believe that the search for a new formal language does not have to consider market segments as hermetic zones from which one cannot go out. Rather, I believe that the contagion between the various areas of design is of vital importance for the continuous evolution.”

Mirko PocobelloPathos

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IED Turin, that was the only Design Academy which tookpart to Fuori Salone with some of its students, decided to reply to our call for TheYouth Design Day in Japan. IED Turin proposed to us some of its Transportation Design students to participate to our contest.

As illustrated on the IED Turin webpage about Transportation Design class, the aim of the course is that to form Transportation Designers: “The Transportation Designer is able to reconcile aspects of style, technique, aerodynamics, production feasibility and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements along with the social trend and the economic background in which he is operating.”

We selected five students with this profile and soon we are presenting their projects, that will be then exhibited by November at the Italian Cultural Institute in Osaka, Japan. The five students are:

Emanuele Tommassorri

Manuel Negri

Matteo Prola

Mirko Pocobello

Tommaso Lorenzini

Their projects concern Sustainable Mobility and are conceived for important brands like Ferrari, Honda and Maserati between the others. Moreover, the projects they propose are bike-projects, which is an innovative aspect for these car traditional brands.

Stay tuned and find out the projects by IED Turin Transportation Designers! Follow us on Facebook!