Streszczenie:

The article reveals the changes in the names of geographical objects in the Volgograd Region due to extralinguistic and intralinguistic factors. The relevance of the study is determined by the need to present the dynamics of the development of the onomastic language subsystem in the socio-cultural aspect, which is important and necessary for the implementation of tourism activities. The material for study was urban names of Volgograd region. To the most significant extralinguistic reasons affecting transformation of the name of a geographical object the author refers: the change in the state of society associated with political events, the desire to perpetuate in the name the memory of historical personalities who have made a definite contribution to the history, culture of the whole country or its particular region, specific settlement localization, the explication of which contributed to the individualization of the oikonym, the desire to reflect in the name of the settlement the features of economic living standards or the nature of industrial production. Among the intralinguistic factors that determine the renaming of a geographical object are the rejection of dialect words in the name of the settlement due to their archaization, the cacophony of the names of settlements and the urge to unification of the toponym according to the onomastics word formation model, typical for modern Russian. It is concluded that the inclusion of information on the renaming of settlements and the explanation of the reasons for this process in the texts of tourist discourse will make it possible to realize the needs of the tourist in expanding their competences while developing another socio-communicative space.