3 Video Marketing Benefits – You Never Knew

Most businesses know that videos are ‘In’. They agree: Videos are highly effective in firing up exposure, thus bringing in more potential sales.

However, to truly understand the power of video, we need to dive deeper into the details.

Video Isn’t Just Visual – 视频，并不只是视觉动图

A video isn’t just a body of data: frames, scenes, and sound.

It’s a message. One that can yield massive impact.

One that can shape the behavior of your viewer, or change their life 360. If so, what makes you think that video can’t also alter the life path of your business?

通常，一支视频本身所固有的优势和力量，并不是浮于表面、显而易见的。

我们都看过视频，但是，我们并未意识到视频对于企业、商业的影响力。

这不是一个包含了场景、图像和音频的呈现载体，

而是一个概念的传递！是强而有力的理念传播。

通过视频，你可以将你的理念传播给你的观众，重塑他们的观念、培养他们的习惯，甚至改变他们的生活状态；

视频营销不只是一个互联网+时代下的流行营销手段，而是可以改变你的商业轨迹的强有力营销手段。

3 Beautiful Benefits of Video – 视频营销的3大好处

1. No Expiration Date

It doesn’t have a life expectancy (unless you remove it manually).

You don’t have to worry about it under performing or suffering injuries.

A video made today, will last forever; and will continue to engage with new potential buyers not only during your lifetime, but the next. Hey, we still watch old movies from back in the days. What makes you think the video you produce for your business today, wont’ be seen 100 years later?

视频存在的永久性（除非你删除它）；你不用担心辛苦策划制作的视频有一天会突然离你而去消失不见，也不用担心它会插科打诨。

一旦视频制作上传完成，它将永远存在，持续不断地曝光、持续不断吸引着下一个观众成为潜在顾客。

而它的持久性远不止一代，什么意思？你看，我们到现在都还在津津乐道的那些电影，是不是已经不知道流传了几代，甚至还会相传下去。

你怎么知道你如今为事业所打造的视频不会成为经典代代相传？

2. It Gets Better With Time

We always say: Video’s like wine, it gets better with time.

Eventually, your video will accumulate more views, and steadily rise the ranks in the video directory for it’s optimized keyword.

What this does is, bring you more traffic on automation.

视频的时间优势；随着时间的叠加，视频的点击、观看度会逐步增加，也会相应获得更多的支持和信赖。

3. A Versatile Marketing Instrument

It’s the most versatile and effective marketing instrument of our time.

If you’d like to produce content that goes a long way and brings incredible returns, this is it.

Now, that’s the real beauty of video.

最多效也最有效的营销工具；如果你想要制作一个精良而可持续性强的内容，视频就是你要的答案。

视频能够带给你的回报超乎想象，那正是它的魅力之一。

If you’re still not using videos to promote your business, you’re not just leaving money on the table, you’re simply sitting on the sidelines watching your competitors beat you with it.

Film Company in Shanghai, China

Looking for a video company in Shanghai? We can help. Contact us today to get started with your video.

We offer full production services, from creative planning, production, to post-editing.

Live Streaming Video Tips You Need

We all know: Social media marketing is here to stay – and when executed correctly, can net massive ROI for your business. The real function to social marketing however, isn’t only to promote and brand your products and services, it’s connecting with your audience.

The trend before 2017: Share a photo on Instagram, post a new update on Facebook, or knock out a storyboard for Snapchat.

What’s hot today? producing live stream videos for your business.

Camera, on you.

With live stream videos, you’re bridging the divide between brand and buyer. Help your customer feel like they’re a ‘part of your brand’ – and not miles away.. Film real-life events and scenes behind your business. This helps enforce legitimacy, credibility, and noticeably the highest form of real-life engagement.

Some quick ideas: Anniversary events, product launches.

Introduce Yourself

When creating live stream videos, the money’s in the details. If you’re the host, introduce yourself. Be selective with who you choose as the spokesman – as it’s a direct representation of the company’s brand. Suit up. Be presentable, professional, and show some personality. By personality: Keep things natural, entertaining, and not-too-perfect.

There are no shortcuts: Rehearse your key points you’d like to touch upon before you hit that ‘record’ button. This will help you save time (down the line), while yielding a far greater performance.

Videos for Revenues

Videos have multiple and oft-underrated advantages – they’re not just great sources of entertainment.

For one, they’re the most versatile marketing tool. It has infinite potential to go viral, and it’s cross-platform friendly. What’s that mean? You can share it on all social networks, on your phone, and even offline.

Now, let’s talk about 3 profitable ways on how to use videos to build your business.

Firepower for Promotions

If you’re going to promote something, what’s the most budget-efficient and highest impact move?

Promote online.

With the right video and online syndication in place, you’ll be counting more leads in one night than you would have by handing out flyers on the streets in one month.

Nowadays, online advertising campaigns also allow you to ‘select’ who views your videos – this way, you can sleep soundly knowing that your money isn’t blindly burnt. Oh, and we’re sure you know this by now: People always respond more favorably to videos.

In-Store Experience

A great way to spice up your store’s decor and reinforce that you’re ‘here with the times’ is by displaying video in your store. Even if you’re setting up a pop-up store, bringing a video on board will make your customer’s experience more interactive.

Your video can be abstract, instructional, artistic – whichever aligns best with the experience you’re trying to craft.

You’ve got all the space, you’ve got all the rights, why not make use of it?

Video Testimonials

If you’d like to win over those stubborn on-the-fence customers, video testimonials could just be the tipping point.

A well-produced and realistic feedback by your past client or customer is proven to help bring you more customers.

We call this getting your ‘word-of-mouth’ on film.

We’re confident that all methods presented above will drive more sales, exposure – awareness to your business. Give it a try. You’d be surprised at who watches and visits your venue.

At RECQUIXIT, we focus on fast turnaround times without ever compromising the quality of the end-result. 10-15 business days. No monumental fees, only affordable pricing models here.

Looking for an affordable and reliable shanghai filming company? Let us help.

We’ve got all bases covered. From creative planning, production, all the way to post-production, we’ll take care of all the heavylifting.

Winner’s Checklist

Here are 3 Big C’s on our checklist which all video’s should be scripted, filmed, and based upon.

Communication

The following must be communicated clearly – no compromises:

What your brand purpose is.

What your offer is.

Why you?

You should have the answers to this: What do your customers want? Why should they choose you to fulfil their demands?

Creativity

A creative presentation never fails to keep the viewer’s attention engaged. If possible, throwing this powerful ingredient to your video will make it more memorable and appreciated. Who doesn’t like to see something creative?

Culture Fit

If the video is filmed in a way that’s contextually relevant with the local culture, you’ll get more votes from them.

After all, your brand’s goal should be to remove any form of conflict; get involved and sync in with your target audience.

If you’re promoting to a local Chinese client; conduct audience profile research first. Their vision, work ethics, and business ethos may differ from those who are Thai.

Who are they?

What are their goals?

What are some commonly shared life philosophies or beliefs?

Actually Do It

We hope you’ve taken the above insights to account seriously and will implement them in your next video campaign. At RECQUIXIT, we’re always open to consult with businesses on building their brand with video. Feel free to email or give us a call.

When it comes to videos, there are both good and bad ones. Here’s a quick breakdown on what avoid when putting your video together. Remember, you want a video remembered for the right reasons – Do not compromise on your first impressions.

Here are five things to avoid in your video:

Don’t Be Boring

A video should grab a viewer’s attention, immediately. Those first 7-seconds will determine whether they will click ‘X’ to your video or continue watching.

You have very little time, so make sure those first 7 seconds are gold.

Throughout the video, the contents and visuals of your video should also maintain consistency in providing value. Give the viewer what they want, and you’ll have their eyeballs.

Not Editing the Video Properly

A poorly edited video reflects badly on the person, and also on the business producing it.

Keep your videos short and concise – this is something we iterate over and over. The longer your video, the more likely you’ll lose your viewer’s attention span. Two minutes or less is plenty of time for most types of videos; especially if you’re promoting a business, product or service. Respect your viewer’s time and they’ll love you for it.

After someone views a video, create a call-to-action. Watch & do. Don’t just let them ‘move-on’ with their life and forget about your video. Incentivize them to take some form of action. This is crucial to getting them involved with your business.

Make the call-to-action easy to follow. Let them know exactly what they should do next.

For e.g, get them to Click on a URL to claim a prize, or visit another video to ‘Explore more’ about the topic you’re presenting.

Whatever it is, include a call-to-action.

We hope this post will help you tremendously when time comes to crafting your next video. Til next post.