Facebook’s Charm Offensive for AR Advertisers Gains Speed

Facebook is trying to drum up early support among advertisers for its push into augmented reality.

The recruitment pitch started three months ago, when a group of 30 advertisers and agencies, including Nike, StudioCanal and TSB, were given access to a closed beta program to create AR campaigns. Now, around 700 advertisers and agencies, including British retailer John Lewis and digital production agency Stink Studios, are creating interactive photo and video effects for the new Facebook camera feature. Other agencies like Possible, We Are Social and Ralph are waiting to use the feature, as it seems Facebook is being selective about which partners it involves early on.