Tag Archive for: MTV

MTV Gild Agency

Here are 2 snow flake Icons I created for MTV and The Gild. Being close to Christmas season, I felt in a sharing xmas spirit.

MTV has sashayed into the world of women’s fashion, The mission; to live beyond the television screen and credibly break into the High Street transporting the brand into a new space.

Their will be 2 female fashion style guides (S/S 2010 and A/W 2010 guide) MTV. London based design agency The Gild have developed an over arching story that has four themes underneath it, each themes will create a collection. For each of the four themes a series of illustrations / elements from which you can build different compositions to put onto apparel. The same story and themes will used for both seasons but they will require different illustrations and colour ways.

The Grace collection, illustrated by myself is positioned as ’a secret garden in a girl’s imagination’, according to The Gild, where nature can be explored ’with charm and innocence’. Digital and hand-drawing techniques have contributed to a layering effect.

The Gild Design Agency and MTV Designs

Mtv Composition

MTV has moved into the world of lady’s fashion, but with never much more than a huge MTV logo on a t-shirt. With the brand losing dominance since the digital revolution, a new vision to MTV and fashion was essential The mission; to live beyond the television screen and positively break into the High Street delivering the brand into a new space.

MTV vision was to create a new brand concept, ‘MTV Hidden Worlds’. Hidden Worlds explores women’s femininity across four diverse collections: Carnival, Antennae, Grace and Alternate Universe. Each is different and contrasting in content, style and color palette, enabling the brand to appeal to a wide range of consumers and licensees on a global level. The Gild Design Agency worked with four well established illustrators, each of whom was tasked to create illustrations for one of the four collections: Ray Smith (Carnival), Jitesh Patel (Grace) Emily Forgot (Antennae) and Pomme Chan (Alternate Universal. lustrations were created for S/S and A/W design guides, informing a distinctive creative vision for MTV’s partners, inspiring them to create desirable and compelling apparel and accessories.

The Grace collection, illustrated by myself is positioned as ’a secret garden in a girl’s imagination’, according to The Gild, where nature can be explored ’with charm and innocence’. Digital and hand-drawing techniques have contributed to a intricate and considered layering effect.