Lead Generation Tool

Introduction

In the vast field of lead generation there are many tools
that can be used to help an organization achieve its goals. A good lead generator needs to track PPC
campaigns, bring on new clients, stay on top of email blasts, follow analytics
feed back and much more. Below is a
summary of some of the most important tools marketers use to manage lead gen
businesses. In no particular order:

Lead Generation Suites

A lead generation suite of software is a sophisticated piece
of software that helps marketers run successful lead generation campaigns. It often has a dozen or more different tools
that support all functions of a lead gen campaign. There are many different kinds of suite that
have different level of sophistication to meet the needs of novice and advanced
users.

Eloqua offers a marketing
platform to helps companies execute, automate and measure B2B marketing
programs. The Eloqua Conversion Suite brings many different forms of marketing
together with sales force automation in one piece of software to make customer
acquisition a measurable process.

Aprimo also offers enablement services such as managed hosting and education
services. It serves markets as varied as , such as financial services, consumer
goods, automotive, telecommunications,
entertainment and media, retail, consumer goods, and agencies. Aprimo used to
be known as Genesis Technologies, Inc. Aprimo,
Incorporated was founded in 1998 and while it has offices on three continents
it is headquartered in Indianapolis, Indiana.

Email

Email Marketing Software helps users send bulk email to
target audiences. It usually includes a
database that stores contact information of individuals as well as other
records of promotion statistics, and message history. The interface has
features needed to create a campaign, such as message customization, image and
text editing contact importing, and reporting. Prices for this software range from free, to
about five hundred US dollars. Also there are enterprise solutions that can
cost thousands of dollars a month to manage large campaigns.

Constant Contact provides
email marketing and online survey software and online survey small businesses,
associations, and non-profits in the U.S. It’s software helps customers create,
send, and track permission-based email marketing campaigns. Its features easy
to use campaign creation tools, professionally developed templates, email
delivery management, list management, email archive, email tracking and
reporting, image hosting, and security and privacy. Its survey software helps users survey their
customers, or members and analyze the responses. The company was started in
1995 and is currently headquartered in Waltham,
Massachusetts.

Exact Target
allows users to optimize email marketing campaigns and strengthen its
relationships with users through advanced software that powers permission based
email marketing. More specifically its
software helps users:

See
the big picture by integrating ROI metrics into the reporting interface.

Optimize
campaigns by running A/B tests across different customer segments and
promotions.

Better
engage customers by creating visitor profiles with online and offline
information to target and cater to the visitors that drive the most
value. By automating the process of
providing highly relevant information users can improve volume and
conversion.

Vertical Response is an email
marketing service that is great for first time email marketers. The service lacks some of the features of
higher end services. For example it doesn't support Unicode or international
character sets and you cannot build demographic filters or track forwarded
emails. Also it is slower to send email than other services.

This software allows you can run a SPAM check and send a test email to
yourself before you send it out to your customers to ensure emails are
delivered as intended. It can also
automatically add an unsubscribe link to the bottom of the email and integrate
with Google Analytics.

This program lets you can create emails with plain text
messages, pre-existing templates or custom built HTML pages. The only draw back to using custom is that
source code cannot exceed 31KB including the white spaces.

The reporting section will display summary of how many
emails were sent, bounced, opened, unsubscribed and display the number of times
every hyperlink in the email was clicked.

Overall, Vertical Response will help you to create good
bulk emails but is not the most sophisticated or the most easy to use email
software on the market.

Search PPC

Pay per click (PPC) is an Internet advertising model where
advertisers pay other websites an advertising fee when users click on links
from another website to the advertisers website. Advertisers bid on keyword phrases or pay a fixed price to
reach people who might be interested in their products and services. The
advertisements themselves are referred to as sponsored links or sponsored ads,
and appear in clearly marked areas of a page.

Many PPC providers exist, but Google, Yahoo, and Microsoft
own the largest PPC networks. Minimum prices per click vary widely depending on
the nature of a keyword with some minimum CPCs as low as one cent and some as
high as ten dollars. This model is open to abuse through click fraud,
but the major players have implemented automated systems to guard against fraudulent
clicks.

Adwords is
the advertising network that allows business to place ads on keyword searches. Any individual with a credit card can set up
an account that will allow them to create their own google ads in minutes and
set the price they are willing to pay per click. This advertising network is very popular with
lead gen companies because it allows them to buy the targeted traffic they need
to convert into leads.

Yahoo! Search
Marketing is a keyword based internet advertising service that offers
advertisers pay per click advertising opportunities. It provides essentially the same services as
Google’s Adwords but for the yahoo search results and advertising network.

Microsoft
AdCenter provides the same services as Adwords and Yahoo search
marketing with the only significant difference being that is only displays ads
through Microsoft’s advertising network.

What web analytics programs do you use

Web Analytics

Web analytics the science marketers use to study web
behavior with the goal of learning how to build advertising campaigns that have
higher ROI. There are two main types; on-site and off-site web analytics.

Off-site web analytics refers to web measurement and
analysis irrespective of whether you own or maintain a website. It includes the
measurement of a website's potential audience (opportunity), share of voice
(visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor's journey once on
your website. This includes its drivers and conversions; for example, which landing
pages encourage people to make a purchase. On-site web analytics measures
the performance of your website in a commercial context. This data is typically
compared against key performance indicators for
performance, and used to improve a web site or marketing campaign's audience
response.

Historically, web analytics has referred to on-site visitor
measurement. However in recent years this has blurred, mainly because vendors
are producing tools that span both categories.

Google Analytics
is a free service offered by Google that shows statistics
about visitors to a website that can be used to improve advertising. One of the biggest differentiators between
this and other software is that Google Analytics is built for marketers as opposed to webmasters
and technologists from which the web
analytics industry started.

It can track visitors from all referrers (including
specific search engine keyword traffic) email
marketing, display advertising, pay-per-click
networks and other sources. When it is
combined with AdWords,
users can review online campaigns by tracking landing page quality and conversions (goals). This data helps marketers figure out how well
ads are performing, and it provides information to optimize campaigns.

Users can track up to 50 websites. This service is limited to sites which have a
traffic of less than 5 million pageviews per month, unless the site is using
Adwords to monetize its traffic.

Omniture
SiteCatalyst offers a wide variety of tools to track the behavior of a
website’s users so webmasters can optimize their business. It is very useful for a lead generating
company because they can see how well each advertisement is performing and how
much they should be paying to buy traffic.
It can also provide data that helps a webpage developer understand what
needs to be changed on the site to increase revenue.

WebTrends
Analytics is a package of analytics
software that collects and helps analyze information about people interact with
websites. It harvests great quantities of information from server
logs and client-side scripts, then presents results in an easy to use GUI. The reporting is easy to use and allow
marketers to get a high level view of and issue and then drill down. One
downside to the software is that it is technically sophisticated and it
requires user to understand HTTP and other Web technologies in detail. The dashboard
interface allows users to pull information on top pages, referrers, search
words, visitor information, etc. in detailed tables, with some drill-down
options.

Webcasting

Webcasting the name given to video files that are streamed
over the web either live or on demand. The
largest "webcasters" are big media companies that distribute
television content over the web, but the phrase also applies to any act of
distributing video even if it is a presentation.

It is a frequently used form of communication in the
commercial sector for investor relations presentations, in formal training
excercises, and for other communications activities like meetings.

WebEx
Communications, Inc. sells Web collaboration software that helps people conduct
meetings and share applications, presentations, documents, and other over the
internet. There software also coordinates conference calls during web meetings
and works with standard devices, like web-cameras, and microphones.

Webex sells its services itself and through retailers. The
company has partnership agreements with several large universities in various
countries. WebEx Communications was co-founded by Subrah S. Iyar in 1995 and
was bought Cisco Systems in May 2007.

Users can schedule and send meeting invitations from
Microsoft Outlook or start meetings by clicking a button within Yahoo Business
Messenger or Microsoft Office. Like any software Webex has some drawbacks: it's
difficult to learn, and video images some times freeze. For most users WebEx quickly
becomes an effective, money-saving alternative to the face-to-face conference
after a 30 minute training session and a little practice. WebEx guards privacy, and data integrity by sending meeting data off of
the Internet and onto WebEx's secure network.
This software can be set up in a few minutes after downloading setup
software from the web.

Microsoft Office Live Meeting
is free software that allows people to communicate via video and phone over the
internet using a computer. The interface
is simple, inconspicuous and well organized. The newest version has reduced the
need of users to learn features and
controls because the interface is geared toward familiar concepts like slides
and showing.

Live Meeting is not compatible on the
Mac in safari or fire fox but it will work on the mac for users who browsing
with Internet Explorer. Users pay
nothing to join a Live Meeting session. Charging for Live Meeting is done on an
account basis. Supply of accounts is mostly done by resellers (Global Telecoms
companies) who supply on a pence per minute or monthly standing charge.

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