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Messaging apps are a viable deployment platform for your next chatbot, app, or whatever-you-want-to-call-it. But deploying a solution atop a messaging app has its own unique characteristics--both opportunities and pitfalls when compared to other platforms like iOS, Android and the Web. Whether you’re building a customer-facing chatbot or an internal productivity tool within an enterprise, there are some principles we’ve found that aid in getting the most out of your chosen messaging app.

There are many opinions about what distinguishes bots from apps. The most common is that apps are visual and bots are conversational. It’s a nice shorthand, but it’s important to not get caught up in strict dichotomies. Bots can be visual and apps can likewise be conversational. It’s more about the primary perspective for each. And with bots the primary perspective is the message stream.

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