Launched to counter that reality, Wear Your Label produces tees, tanks and sweaters emblazoned with positive and honest messaging, such as: 'Self-care isn’t selfish,' 'Sad but rad' and 'It’s okay to not be okay'

Payfirma is looking to push into the crowded U.S. market where it will face stiff competition from the likes of Square Inc. and PayPal's Braintree, both of which offer similar services on a much larger scale