Biggest influencers in beauty in Q1 2020: The top companies and individuals to follow

GlobalData research has found the top beauty influencers based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Verdict has named ten of the most influential people in beauty on Twitter during Q1 2020.

Biggest influencers in beauty: The top ten in Q1 2020

Dave Lackie is the creator and editor of Beauty Departure, an online luxury magazine. Dave covers the latest trends, including leading designers and innovations. He has been associated with top brands such as Dior, Giorgio Armani, Burberry, Givenchy, and Starbucks.

Twitter followers: 162,068

GlobalData influencer score: 100

Most people apply too much moisturizer. You only need a pea-sized amount. Apply to damp skin and that will keep skin protected and hydrated. #protip

Sarah Berryman is the creator of I Am Fabulicious, a beauty blog. A well-known name in the sphere, Sarah has been nominated for several awards including Johnson & Johnson Beauty Awards, Essex Digital Awards, and for the Best Beauty Blog.

Hannah-Ween is a beauty and book blogger, offering tips, reviews and information on books as well as products. She created Hannah Heartss in 2013, and has featured in the Blogosphere magazine.

Twitter followers: 12,331

GlobalData influencer score: 64

Wow. "Given the risk of a shortage of hydroalcoholic gel in France, Bernard Arnault has instructed the @LVMH Perfumes & Cosmetics business to prepare its production sites to manufacture substantial quantities of hydroalcoholic gel to be provided to public authorities." pic.twitter.com/NfkkWUb4Yr

April Coleman is a B2B and B2C digital marketing consultant and copywriter for the beauty and lifestyle industry. She supports companies in building awareness, nurturing connections and generating quality leads by integrating content into their marketing and sales processes. April has worked with brands such as CND, Payless, and Coupons.com. Her work includes white papers, infographics, blogs, email campaigns, and social media content.

Twitter followers: 20,732

GlobalData influencer score: 51

This is a great coronavirus point

BUT

Remember what I said about soap and what it does to the skin in relation to facial skincare?

Hayley Hall is a blogger and a digital marketing consultant. She creates social strategies and branding for numerous beauty and lifestyle brands. She also created Thirty Plus, an influencer network to enable brands to connect with content creators.

Twitter followers: 46,905

GlobalData influencer score: 50

I’ve bagged up a load of beauty samples (mainly pampering things like face masks, body lotions, lipgloss, hair treatments etc) to give to the nurses at my local hospital – which is under huge strain. Hope to bring a little joy.

Jessica Debrah is a social content and creative associate consultant. She specialises in developing and delivering social and digital creative campaigns, growing and engaging communities across social media channels and reporting on social media activities. She created her own cosmetics company, By Jess D, to provide affordable luxury products for women.

Twitter followers: 5,251

GlobalData influencer score: 47

PSA for non-science folks: Wonder why everyone is emphasizing hand washing? Sounds banal, but soap really IS an amazing weapon that we all have in our homes. This is because coronavirus is an "enveloped" virus, which means that it has an outer lipid membrane layer. 1/3

Temptalia is a beauty blog featuring makeup reviews with swatches and dupes covering the newest releases and launches from popular brands like MAC, Urban Decay, ColourPop, Anastasia, and more.

Twitter followers: 108,993

GlobalData influencer score: 46

1/2: Too Faced has 35 shades in their Born This Way foundation and concealer ranges. Tries it with 4 different highlighting palettes, but then for eyeshadow it's one size fits all? Why is it so hard to split this palette into three or four smaller-sized palettes by skin tone? pic.twitter.com/yib3IJbqbd

Charlotte Tilbury is a makeup artist, who launched her beauty company in September 2013. It is one of the fastest growing beauty companies with broken records across countries, channels and categories.

Sandra is a lifestyle blogger. She covers beauty and other areas of interest. The blog also offers product tests and reviews.

Twitter followers: 13,922

GlobalData influencer score: 46

LET’S GET SOAP MOVING!

As a brand, we are partnering with Age UK and donating our entire stock of hand wash, hand lotion and soaps to those most vulnerable in the UK. Join us in donating generously, and let’s get soap moving!