Lu&Lu Hypermarket, the largest lifestyle shopping destination in the country and the leading regional retailer, recently won the prestigious Service Hero 2013 Customer Service Assessment Award for best Specialty Store in Kuwait in the category of Supermarkets.

Following closely on the heels of opening their biggest hypermarket in Kuwait at Dajeej, which witnessed record crowds, the Service Hero Award for Lu&Lu Hypermarket are a further attestation of the retailer's popularity among customers in the country.

Lu&Lu Hypermarket won the award following in-depth and stringent evaluation procedures that assessed the retailer's record across eight different service dimensions. These included quality and variety of their products, reliability and speed of service delivery, staff attitude, convenience of location and value to price, store hygiene, product availability as well as the usefulness and functionality of their online presence.

Service Hero's 2013 Customer Services Assessment Awards Ceremony, which took place at the Hotel Missoni – Kuwait, on 17 February, also awarded winners from 16 other industry categories. The awards, which were based on a six-month customer voting drive, collated the views of a record 14, 575 online customers about 17 industry categories.

Each industry category was measured across eight service metrics that included product quality, reliability, value for money, location, speed, staff quality, call center and website quality. The top scoring brands on overall customer satisfaction in each service category, which met the minimum vote requirements, were then awarded pole-position prizes.

Launched in 2010, the Service Hero Awards are the only national index which awards prizes based solely on consumer feedback. The assessment is overseen by an independent advisory council.