Political Campaign Festival

EUROPE’S FIRSTPOLITICAL CAMPAIGN FESTIVAL

Berlin – 30.01.2019

BUILDING
TRUST

CHALLENGING
POLARISATION

ADVANCING
MOBILISATION

About the Festival

The world is changing. Polarisation, global affairs and technology pose new dynamics and challenges to communicators and campaigners. What is more, they are changing politics and business. Parties, companies and NGOs representing their interests ask, how can we keep up with a changing society?

The Political Campaign Festival is the international event for communicators, campaigners and Public Affairs experts that will look beyond today and into the future of campaigning. Come and connect with experts and campaigners from around the world and gain insight into the skills and knowledge needed to shape the changing environment of campaigning. We invite you to come and be part of THE FUTURE OF POLITICAL CAMPAIGNS.

1

DAY

100+

PEOPLE TO CONNECT

15+

SPEAKERS

2

CAMPAIGNING SIMULATIONS

January

// 2019

30th

Quadriga Forum
Werderscher Markt 13
D-10117 Berlin

Polarisation.

How can we challenge polarising players and discourses?

Trust.

How can we rebuild societies trust in the era of big data and polarisation?

Mobilisation.

How can we use disruptive technologies and strategies to mobilise a disrupted society?

Keynote

Politics in Challenging Times

The General secretary of the CDU will talk about the Future of Campaigning in a polarised environment. How is communication changing? What are the challenges for Europe’s biggest catch all party?

Annegret Kramp-Karrenbauer

General SecretaryChristian Democratic Union of Germany -CDU-

Keynote

From Big Data to Personalized Outreach: Can We Trust its Future?

Digital platforms collect a lot of personal data about us. How can this data be used for political campaigns? What are the legal, ethical, and political issues? How is the use of digital technology reshaping our society? And how can we build a digital society, in which we really like to live in? What implications does this have for future campaigns? These are the questions Prof. Helbing will address in his talk

Prof. Dirk Helbing

Professor of Computational Social ScienceETH Zürich

Keynote

The Digital World of Politics: How to Develop Successful Digital Strategies

Having served as the Chief Digital Strategist for Prime Minister Justin Trudeau’s federal election campaign, as well as for leadership of the Liberal Party of Canada, Thomas knows what is needed to develop efficient digital strategies, the cornerstone of successful campaigns

Thomas Pitfield

CEOData Sciences

Keynote

The Future of Political Campaigns: Learning Speed from Asia

Anurag is a three time elected Member of the Indian Parliament. He has recently been appointed as the Chief Whip, Lok Sabha, and is the youngest to assume the post. He was rated amongst India’s Top 10 MP’s based on his Parliamentary performance and commitments to society at large. He knows the importance of speed and accuracy for campaigns.

Anurag Thakur

Chief WhipIndian Parliament

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Our Speakers

Prof. Dr. Dirk Helbing

Professor of Computational Social Science

ETH Zurich

Dirk is a Professor of Computational Sciences in the ETH Zurich. He was elected as a member of the German Academy of Sciences Leopoldina in 2008 and of the World Academy of Art and Science in 2016. The work of Prof Helbing has been widely cited in the media and academia and he has written more than 10 papers in Nature, Science and PNAS.

Thomas Pitfield

CEO

Data Sciencies

Thomas is the CEO and Founder of Data Sciences Inc. He is also co-founder and chairman of Canada 2020, Canada’s leading, independent, progressive think-tank. He previously served as the Chief Digital Strategist for Prime Minister Justin Trudeau’s federal election campaign, as well as his campaign for leadership of the Liberal Party of Canada.

Anurag Thakur

Chief Whip

Indian Parliament

Mr Anurag Thakur is a three time elected Member of the Indian Parliament (Lok Sabha/Lower House) from Hamirpur, Himachal Pradesh. Within Parliament he serves as Chairman of the Parliamentary Standing Committee on IT and Member of Public Accounts Committee. He has recently been appointed as the Chief Whip, Lok Sabha and is the youngest to assume the post. He was rated amongst India’s Top 10 MP’s based on his Parliamentary performance and commitments to society at large.

Camila Crescimbeni

President

PRO Youth Wing

Camila is currently President of the Pro Youth Wing in Argentina, and she works as Director of Youth in the Ministry of Health and Social Development since 2015 after President Macri was elected. In 2017, Camila was elected councilwoman in her district in the Province of Buenos Aires.

Dr. Marco Buschmann

First Parliamentary Director

Free Democratic Party of Germany -FDP-

Marco is the First Parliamentary Director of the Free Democratic Group in the German Bundestag. He joined the FDP and Young Liberals in the 1994, were he was a member of the extended Executive Committee. He has been a member of the German Bundestag since 2009.

Mag. Philipp Maderthaner

Founder & Manager

Campaigning Bureau

Philipp Maderthaner knows what moves people. After more than 150 campaigns that have touched the lives of millions, he knows the secret to success. Maderthaner himself is a successful founder and manager of the up-and-coming Campaigning Bureau. He is also an internationally renowned campaigner and a popular and inspirational speaker. In the US, he is considered a rising star in the world of campaigning, and he has even received an award for his stellar work.

Lucero Oyarzun

Digital Campaign Coordinator

International Campaign to Abolish Nuclear Weapons

Lucero is the Digital Campaign Coordinator of the International Campaign to Abolish Nuclear Weapons (ICAN), the Peace Nobel Price awarded campaign. She joined ICAN due to her mission to discover an apply the most effective ways to move people into action for the planet.

Utta Tuttlies

Head of Department Press and Communications & Spokesperson

Socialists & Democrats Group

Utta joined the S&D Group in 2011 and is Head of Department Press and Communications/Spokesperson for the Group. The S&D press and communications department is an interdisciplinary, multinational and multilingual team that covers different activities ranging from media relations, to audio-visual production, events & publications as well as online and new media communication. Furthermore, Utta is responsible for the S&D Group´s "#EuropeTogether" initiative, which was launched after the Brexit referendum, and aims at engaging citizens in the upcoming EP Elections.

Dara Murphy

Campaign Director

European People's Party

Dara Murphy is an Irish MP and a member of Ireland's government Party, Fine Gael. Deputy Murphy was first elected to the National Parliament in 2011, and from 2014-2017 served as Minister of State with responsibility for European Affairs in the Irish government. He also had responsibility for Data Protection and the Digital Single Market. Deputy Murphy was elected in 2015 as Vice-President for the European People's Party and was recently appointed to the position of EPP Campaign Director for the 2019 European elections. He holds a degree in Economics from University College, Cork.

Heather Grabbe

Director

Open Society European Policy Institute

Heather Grabbe is director of the Open Society European Policy Institute in Brussels. She works to ensure that open society values are at the heart of EU policies and actions, both inside and outside its borders. Her publications and conferences have focused in defending EU Values and the rise of populism and how to counter it.

Nicolas Schwendemann

Head of Campaigning

Alliance 90/The Green Party

Nicolas is Head of Campaigning at BÜNDNIS 90/DIE GRÜNEN. He started his career at Scholz & Friends Berlin in 2010 and has been working in political campaigning since then. Prior to joining BÜNDNIS 90/DIE GRÜNEN he was Managing Director at the agency ZBA where he was responsible for developing the Green Party’s recent federal election campaign.

Matthias Lüfkens

Founder

Twiplomacy

Matthias is the brainchild behind Twiplomacy, a study which looks at how governments and international organizations use digital platforms. Lüfkens is a social media architect at BCW, advising a wide range of Fortune 500 companies as well as non-profit organisations on the use of social media. Previously he was Head of Digital Media at the World Economic Forum.

Imran Ayata

Managing Director

BALLHAUS WEST

Ayata is managing partner of BALLHAUS WEST, a campaigning agency in Berlin. Ayata developed and managed campaigns for various distinguished German and international clients, among them federal ministries, corporations, associations and NGOs. Ayata specialises in political communication and campaigning, but also consults his clients on strategy. For his campaigns, Ayata won several awards.

Chris Young

National Field Director

Republican National Committee

Chris is the Republican National Committee’s National Field Director. He was the architecht of the RNC’s 2016 ground operation which deployed more than 7,600 organizers to communities across the country. Under his leadership, the RNC developed the first fellowship programme which trained more than 5,000 activists in 34 states to serve as community organizers

Jeannette Gusko

Senior Regional Manager DACH

GoFundMe

Jeannette Gusko is Regional Manager for Germany, Austria and Switzerland at GoFundMe, the world’s leading social fundraising platform. In this position, she helps people and organisations create successful fundraising campaigns. Jeannette is an experienced expert in social campaigning with a strong focus on the chances the internet provides for social engagement.

Tobias Nehren

Head of Newsroom

Social Democratic Party of Germany -SPD-

Tobias is the Head of the newsroom in the SPD Party Executive Committee. He has a vast experience in digital campaigns that include beign the Head of Online Campaign, and the Referent for Digital Campaigns and Strategies of the Party's Executive Committee.

Christian Zinke

Managing Director

PXN GmbH

Christian carries out mobilization-campaigns on all federal levels in Germany. With his platform „Mobilizer“ he has been working in all national and federal election-campaigns in Germany since 2016. With his team they are developing mobiliziation-campaigns, apps and digital platforms to help customers in politics, administration and associations reach out for stakeholders, members and citizens.

Prof. Dr. Mario Voigt

Professor of Digital Transformation & Politics

Quadriga University of Applied Sciences

Mario Voigt is Professor of Digital Transformation and Politics at the Quadriga University Berlin.

He has published five books, numerous studies and articles on digital communication, smart city, political campaigns and big data. In more than 50 countries, he has been keynote speaker on digital transformation, big data, campaigning, and digital public affairs. Voigt is member of several international Award juries, eg. European Excellence Award, Politikaward or German Award for Digital Communication.

Prof. Voigt is a consultant to DAX-companies, NGOs and public affairs campaigns from local to international levels in areas of mobilization, campaigning and digital communication. In the 2017 Bundestag election campaign, he was strategy consultant for mobilization for Angela Merkels Reelection bid.

Since 2009, Voigt has been elected twice as a Member of the State Parliament Thuringia and is speaker for business, science and digital society. He studied politics, law and history at the universities of Jena, Bonn and University of Virginia (USA).

Ned Howey

Principal of Strategy

Tectonica Digital Organizing Solutions

Principal of Strategy for Tectonica Digital Organizing Solutions, co-founded the company with a vision for digital organizing to catalyze people-based movements, causes, and campaigns. Tectonica has served major clients including the UK Labour Party, the Scottish National Party, La Republique En Marche!, Belgium's Groen, and Sadiq Khan’s campaign for Mayor of London.

Dr. Daniel Höltgen

Communication Director & Spokesperson

Council of Europe

Daniel has been Communications Director of the Council of Europe and Spokesman of Secretary General Thorbjorn Jagland since 2010. Previously, he was Head of Unit in the Federal Ministry of Transport, Public Relations Spokesman in the Federal Ministry of the Interior and worked as a public relations expert in the Directorate-General for Enlargement of the EU Commission.

Annegret Kramp-Karrenbauer

Party Leader

Christian Democratic Union of Germany -CDU-

Annegret is the Secretary General of the CDU Germany. She has been a Member of the Executive Committee of the CDU Germany since 2010 and of its Federal Board since 2011, the party she joined in 1981. From 2011-2018 she was Prime Minister of Saarland.

LOVING THE SPEED

Bring it into action: Unleash your campaigning potential at the FESTIVAL’S CAMPAIGN HEADQUARTERS

Feat.IMRAN AYATAManaging PartnerBallhaus West

LOVING THE SPEED: Campaigning without speed is like a parliamentary session without debating or like a football game without goals. As it comes to campaigning, it is crucial to be fast. It is about identifying a topic, translating it into a campaign concept and feeding it to the right channels. Within 60 minutes we will develop a rough campaign approach together. It will be a blast!

Get in touch!

Do you have any questions or suggestions? Are you interested in a partnership with the Political Campaign Festival? Contact us!