Boost Your eCommerce Growth With Magento 2.0

“ Magento 2.0 is integrated with stunning eCommerce features and allows developers to create custom-made solutions for their esteemed customers. Its advanced marketing tools and store management empower merchants to deliver customer-oriented shopping experience for their global audiences. ”

By Vikas Kumar Sinha

When it comes to developing a feature-rich online store, then merchant has multiple choice of eCommerce development platforms. Each platform has its own uniqueness and set of benefits. The best way of selecting a powerful eCommerce platform is to analyze and evaluate the overall market share for each solution. Merchants should select an eCommerce platform on the basis of offered CMS capabilities, security, reliability, and competitive features. The first platform that meets all these parameters is Magento. The open source market leader, Magento 2.0 is effectively tuned with store merchants’ needs. Here, we are sharing some incredible features and capabilities of Magento 2.0 that can help eCommerce business owners to increase their market reach:

Flexibility: Magento 2.0 has a unique flexibility structure that allows merchants to customize their online store as per the personalized business needs. The platform is loaded with next-generation features and allows the developers to build tailor-made solutions. Its user-friendliness increases customer's engagement and turns them into regular customers.

Exclusive Marketing Features: It helps merchants to make a unique presence in the eCommerce landscape by offering powerful tools and functions. It increases business sales as well as stand out every marketing challenge. Right from product promotions to the up-selling and cross-selling, it offers a great opportunity for the merchants to entice store visitors. Magento 2.0 based online store allows merchants to effectively manage coupon codes and flash sales. Additionally, Magento 2.0 platform offers a multi-tier pricing and Minimum Advertised Price.

Scalability: The modern architecture and high-end Magento 2.0 platform add more value to the online store business. It has also the Payment Application Data Security Standard (PA-DSS) compliant that ensures secure and smooth business transactions. It provides a great user experience to the customers and allows them to shop or add desired items in the shopping carts, compare between two products in a real-time.

Customer Segmentation: Attracting and retaining customers with Magento 2.0 is quite easy in comparison to other eCommerce platforms. It has excellent customer segmentation rate by offering them personalized shopping experience. It allows merchants to filter the customer information such as age, gender, location, shopping behaviour and accordingly provide them a customized shopping experience. Magento 2.0 has a powerful visual merchandizer tool with a drag-and-drop interface. It allows website admin to arrange multiple category pages featuring best-selling products, latest products, new arrivals, and high-margin products. Visual merchandizer tool automatically adds products to various categories based on the set rules and increase business conversion.

Magento 2.0 allows the perfect management of eCommerce store and enable merchants to get incredible growth in their business. SynapseIndia, a leading eCommerce website development company India has years of expertise in delivering powerful Magento based solution. Being a leading Magento 2.0 Development Company in India, we provide comprehensive eCommerce solutions to our valued clients that help them to customize store with out of the box features.

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Author: Vikas Kumar Sinha

The author has produced & edited several articles and related informative material for a range of genres including web design & development, software development, Internet marketing etc. He likes to create informative content to educate readers regarding the current tech trends while remaining engaged in a host of online promotional activities for his organization.