BIGGBY COFFEE DOWNTOWN GRAND RAPIDS FEATURED IN CITY’S LIPDUB

BIGGBY COFFEE DOWNTOWN GRAND RAPIDS FEATURED IN CITY’S LIPDUB

Location Aims to Help Promote City, Business through Sponsorship

GRAND RAPIDS, MI, May 11, 2011 – BIGGBY COFFEE Downtown Grand Rapids location (146 Monroe Center NW) is ready to belt it out! Lip-syncing style, that is! The store, along with several BIGGBY COFFEE volunteers will be highlighted in the city’s first-ever LipDub on Sunday, May 22nd! (rescheduled from May 15th due to weather)

Organized by Grand Rapids event coordinator Rob Bliss, a LipDub is a music video done in one, unedited take, featuring participants lip-syncing to a chosen song; in this case Don McLean’s “American Pie.” The event will be filmed throughout downtown and aims to capture the city’s vibrant, energetic side, both characteristics BIGGBY COFFEE is particularly well known for.

“This is a perfect fit for us,” said Tim Hoffman Spokesman for the Grand Rapids BIGGBY COFFEE stores. “As a business we are all about having fun, creating a high-energy and friendly experience for our customers and making connections with those in the community. We are thrilled to be a sponsor for this event and are very excited to be involved with the people of our community.”

The LipDub will also feature other local businesses along with marching bands, a large pillow fight in Rosa Parks Circle, a concert-looking event at the amphitheater, a football game, kayakers in the Grand River, swing dancers, a helicopter take-off and cameos from notable Grand Rapidians.

Crowds are expected to reach the tens of thousands; something Hoffman says he hopes will not only generate buzz for the city of Grand Rapids but for BIGGBY COFFEE as well.

“This type of partnership is a win-win for our community,” Hoffman said. “When area businesses are able to work directly with the community, growth for both parties involved is inevitable. This event defines the type of business BIGGBY COFFEE is and we are more than happy to be a part of it.”

About BIGGBY COFFEE®

East Lansing, Mich.-based BIGGBY® COFFEE opened a single store in March of 1995 based on the founding principle that coffee-lovers and the coffee-curious alike would benefit from a less pretentious approach to the standard gourmet café paradigm. BIGGBY COFFEE introduced connoisseur-worthy drinks with pronounceable names like Teddy Bear and Caramel Marvel, and barista staff surprised guests with simple gestures like free kazoos and bouncy balls for no other reason than to brighten their day. The “Big ‘B’” on the orange background caught on, and today BIGGBY COFFEE has 131 cafes open or under contract across six states including: Michigan, Ohio, Illinois, South Carolina, Wisconsin and Texas. For more information, visit www.biggby.com.