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Interview | Every Time I Die

* Your new album, New Junk Aesthetic, came out September 15th.
Keith: Yes.

* So, what was the bands main goal with creating this new album?
Keith: We wanted to kind of make sure that Epitaph, and anyone that was a fan of Epitaph Records, saw it as a perfect fit to the label. I think that, you know, coming from Ferret—which was very very independent, to Epitaph—which is still an independent label but has alot more faculties to get music out there. I definitely wanted to prove to everyone that we still had what it took to be on a “punk” label—’cause you know where we started ten years ago was considerably more punk than our last few recordings. So, we kind of went back to that and made it faster, heavier, and harder.

* You guys worked with Steve Evetts again.
Keith: Yeah.

* What was it about him that made you want to use him for the new record?
Keith: He’s very hands on in a hands off way. He has alot of great ideas—one’s that really meld with our train of thought when we’re writing a record. But, at the same time, he respects the fact that it is our music and if we don’t like the idea, we don’t have to do it. Obviously, like anybody who is commissioned, he’s not going to attach his name to something that he’s not proud of. So the fact that he likes working with us and feels proud of the work that we do together, is what made us go back.

* The album debuted at number forty-six on Billboard’s Top 200 chart. So, did you guys foresee it landing on the charts, or what were your expectations?
Keith: I don’t know what the charts mean. To be honest, I know unless you’re Pearl Jam or Jay Z, or something, that’s the only people it matters to. You know what I mean? They actually see money from millions and millions of records sold. But for us, it’s cool. I mean like 12,000 the first week—that’s great for a band that has no major radio play or anything. I’m proud of it, definitely.

* With this day in age, you know, albums are leaked to various torrent sites. Do you care if your fans access the album before it comes out?
Keith: um, not really. It’s kind of like, if you’re going clothes shopping you’re going to try on the clothes first and if they fit, you’ll buy them. That’s kind of how I hope—I’m very optimistic about it—that people will download the album illegally and if they like it they will go out and buy it; I know that’s what I do with every artist out there that I am interested in. If it’s leaked, I get it and then if I like it, I go buy it. If I don’t like it, I don’t listen to it again.

* The “Wanderlust” video was directed by Chris Sims.
Keith: Yeah.

* You guys had animations of the album artwork in there. Did you guys come up with the idea for that?
Keith: The idea—well the animation is all of the illustrations from the layout of the record so definitely wanted to incorporate it somehow. Chris came up with the idea of us walking into different things and then the idea to have them animated was his idea too. It came out incredible to see that brought to life. Definitely pretty fuckin’ sweet.

* Where did you guys record it at?
Keith: It was at some warehouse in LA, but it wasn’t really a warehouse because the set from Roseanne was there—the living room from Roseanne was in there too. So it was kind of this big sound studio thing, but from the outside it’s really unsuspecting—it’s just like a rundown warehouse. And then that hallway was upstairs.

* So this is the Epitaph tour. Did you guys select Oh, Sleeper and the Architects to tour with you guys, or how did that work out?
Keith: They were kind of pitched with it. I know Oh, Sleeper’s not on Epitaph but it was us and Bring Me The Horizon and we each kind of got to pick one band so you know, they had been friends with the Architects—being both from the same vacinity. Oh, Sleeper was pitched to us, we had never met them before or toured with them, but we were into their music. We didn’t want to do the same thing that we had always done and go out with a band that we knew, and it’s kind of an opportunity to play with other people. It’s worked out, they’re awesome.

* Alot of bands that have been emerging onto the music scene usually break up by the second studio album. So what is it about your band, do you think, that has allowed you to stay together to have these five studio albums?
Keith: I wish I knew. If I knew, I’d bottle it and sell it. Man, I just have no idea. I know, essentially, now it’s only three guys. It’s me, Jordan, and Andy who are the only original members now. We just don’t know any other way. We wouldn’t know what to do if it wasn’t for this. So rather than like, just half assing it and being like, “Oh, music’s a hobby and if it’s over, it’s over.” I mean, music’s our life. I can’t see it being any other way. So, we just keep doing it. I think people, by now, have appreciated our sincerity and how we care about what we’re doing.

* If you could pick one song, that has maybe been like your guilty pleasure during this tour, what one song would that be?
Keith: Of ours?

* Any song.
Keith: Crap. I was just talking about this the other day. The thing about a guilty pleasure—I don’t really have, with music, I don’t really have guilty pleasures. I listen to—I’m very open about what I listen to—I listen to a lot of really weird stuff. Like, I’ve got to get that new Third Eye Blind record—that will be my guilty pleasure because I absolutely love that band. But, so far, unfortunately I haven’t really been listening to a lot of music, I just want to listen to Howard Stern. I just got the Def Jocks compilation. I was listening to that all day today, so I’ll say that. It’s not a guilty pleasure—I’m very proud. I love that music.

* What would you like to say to your fans?
Keith: How long? Well if I only have a brief moment with them (laughs) then I guess just thanks for picking up the record and coming to the shows because it’s been a huge success. We’ve all been excited with the way things are going, definitely. Hopefully, we’ll continue to have support.