Blizzard logic of hyping up tactics thinking we are more likely to purchase when we're in that state of mind. Pfff its a double edge sword spoiling the content players might feels they seen the adventure concept and feels nothing special and not spending on it.

im kinda fed up with "pro" players playing new stuff way earlier than us peasants. it takes away from discovering everything that's new in general (this is even more true for single player stuff) and just feels bad towards me as a paying customer.