It has just been announced that Japan will see the launching of Chu-Hi, a type of alcopop containing distilled shochu alcohol mixed with carbonated water.

The Coca-Cola Company has been around for 130 years, and so far we've seen it releasing not only the legendary caramel-flavoured drink but also other soft drink favourites like Fanta, Sprite, and Minute Maid. However, no alcoholic drink has ever been commercialised by the company -- until now.

It has just been announced that Japan will see the launching of Chu-Hi, a type of alcopop containing distilled shochu alcohol mixed with carbonated water, Coca-Cola's first alcoholic beverage that hopes to capitalise from the recent Japanese alcopop trend. "We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas," explains Jorge Garduño, the president of Coca-Cola's Japan, while adding that this is a very "modest experience" resulting from certain particularities of the Japanese market.