Unfair & Lovely

ou look green!" said a friend. "Are you ill?" asked another. Last year, a respected Indian newspaper published a photograph of me online which had been lightened so drastically by the art director's magic wand that I called the editor to complain ...

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Some South Asian girls might remember applying layer upon layer of a beauty product called Fair & Lovely, a skin-lightening cream used to obtain the lighter skin they aspired for at a young age. Yanusha Yogarajah, a sociology and social work sopho...

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My daughter was excluded from the Oppana school dance because she wasn’t ‘fair.’ As a dark-skinned person myself, I’ve faced very low self-esteem, which I don’t want for my daughter. But is our country ready for change?

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While it would appear that skin colour bias is an issue that affects women, our campaign has drawn a strong response from men, too. Amidst a global craze for fairness products and careless advertising, we aim to educate and empower consumers to ma...

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Women of Worth’s founder Kavitha Emmanuel who launched the Dark is Beautiful campaign in 2009, said, In 2012 we received an invitation from Sepia Films in Canada to participate in this documentary that features the issue of colourism across differ...

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India is particularly guilty of the brand of body shaming that insists that only fair is lovely. Media, advertising, and the fairness cream industry bombard Indian women (and now men too) with the message that their natural skin colour is not good...

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Dark spells doom for girls, especially in the Sub-continent, who are hoping to meet their soul mates, entering celluloid or making it to the cover of a magazine. In a society obsessed with 'white skin' fairness is still the benchmark for beauty.