About NRI

Opinion measurement helps you understand your audience. Opinion management helps you win campaigns, trials and market share. National Research Inc. is in the opinion management business.

You need to ask the right questions. You need to survey the right audience. And you need to make sure you are using the results to your maximum benefit. We've got you covered.

We've been involved in every type of political campaign, from the municipal level to the presidential. We've specialized in winning tough races in swing states. We've conducted opinion management research for public affairs campaigns, corporate imaging and branding, competitive market positioning, and crisis management. We've worked with top law firms and helped them manage the opinion dynamics of potential jurors during legal pleadings.

We'll conduct the right research, among the right audience and we'll ask the right questions. We'll give you an in-depth analysis, and then we'll work with your communications and marketing team to translate our insights into good, sound messaging. Think of our product as a "road map" that helps you get from Point A to Point B. We'll show you the path.

Strategic insights yield successful outcomes. It all starts with good opinion management.