Awards

Locutio received a 2010 Krusty ‘Seal of Approval’ for innovation from Fox Consumer Products. The award was given to the company in recognition of the innovative Homer Simpson voice launched on TomTom in 2009.

Each year, Krusty awards are given to a very select few of the hundreds of licensees of The Simpsons for outstanding achievement in areas such as creativity, innovation and partnerships. Winning this award indicates how much the judges consider the Homer voice to be truly groundbreaking and is the ultimate industry endorsement for Locutio.

From the press release:

“We are really thrilled to have signed this deal with Locutio, and for TomTom to support and retail this truly innovative brand initiative,”says Carl Lumbard, Senior Vice President and MD of Fox Consumer Products Europe.

“This is a perfect brand fit with The Simpsons on all levels, appealing to the family as well as the male gadget market, coupled with the universal recognition of Homer’s voice. The product truly captures the essence of The Simpsons brand strength.”

Locutio was also a finalist in the 2010 UK Licensing Awards Innovation category, reaching the top five out of hundreds of entries. Judged by a panel made up of over 60 key industry participants, the awards are the most prestigious in the UK and celebrate the industry's achievements on all levels.

The Licensing Awards are owned and organized by The Licensing Source Book (published by Max Publishing). They recognize the evolving world of licensing – across entertainment, brands, sport and celebrity properties.