The next generation of Kardashian family overexposure has begun. The newest participant, Kim's half-sister
Kendall Jenner.

The 15-year-old is now doing bikini modeling for Australian swimsuit maker White Sands. Jenner shot the photos for the company's 2012 swimwear collection.

This isn't Jenner's first time modeling either. In Sept., she worked the catwalk at New York's Fashion Week. Of course she's no stranger to the spotlight with her frequent appearances on "
Keeping up with the Kardashians."