Gralbum is an iPad app that lets musicians add interactive storytelling elements to their records, launched by former Lou Reed collaborator, Sarth Calhoun. The project’s name is a conflation of the words “graphic novel” and “album,” with the app bringing multimedia elements like video, images animation and comics to the the musical experience.

A combination of animated graphic novel, art book, and music album, Gralbums enable musicians to meld their music with artwork and deliver an interactive experience on touch devices. They are a new creative medium for collaboration, multimedia art and immersive storytelling.