Firstly, let’s talk about Facebook Ads and Google AdWords. – The reason I recommend them both is due to them allowing you to target your ideal customer and focus your marketing dollars only on those customers. So, for example, if your dentistry is […]

In my book, “Dental Entrepreneur’s Guide to Profitable eMarketing Strategy,” I discuss traditional and nontraditional marketing strategies, including taking advantage of the Internet as a low-cost marketing tool. However, “If you don’t have the necessary digital knowledge to guide your Internet marketing efforts, you can lose out on the financial opportunity that […]

The #1 marketing mistake dentists make when marketing their dentistry is thinking announcement-based marketing can bring them sufficient customers. i.e. Simply announcing their name, their title, or their presence and services, will bring in customers.

So once upon time before all this modern-day competition, if you’re in a small town and you’re a […]

Search Engine Optimization (SEO) is an ever-changing discipline that is not only essential to remain competitive in todays’ market, but is mandatory if you are serious about driving traffic to your website. For dental entrepreneurs who are new to the information superhighway, SEO can be like an excruciating […]

According to the Harvard Business School, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” As you can see, customer retention is obviously very important to the success of any business, including a dental practice. The longer your patients stay with you, the more money you can expect […]

According to a 2008 article in the journal of the American Dental Association, “Advertising by dentists is a complex and significant issue. It does not affect just the business of the practice of dentistry but also—and more importantly, from a professional perspective—the public’s perception of dentistry.”