“The legacy media don’t see this area as a market” says Pascale Fusshoeller editor and co-founder of YubaNet in Nevada City California. When looking at a map of the Sierra Nevada one can understand why. The Range of Light as John Muir described it stretches 400 sparsely populated miles along California’s Central Valley containing the country’s natural shrines of Yosemite Lake Tahoe and Sequoia.