T-ara turns down alcohol cf but gets on board with Pachinko ad

Girl group T-ara is said to have turned down an endorsement deal with an alcohol brand, a coveted commercial deal in the entertainment industry.

Aside from Ahreum, T-ara’s youngest member (with the exception of Dani, who will join the group later), all of the members of T-ara are legally adults in Korea. However, as a big girl group in Korea, T-ara has apparently turned down this offer.

Their agency Core Contents Media stated, “We believed that having the girls appear in an alcohol-related commercial is not fitting, for the dancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.”

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

An advertisement for Japanese game machines, or Pachinko, has recently been circulating the Korean web, featuring girl group T-ara as the endorsement model, which has caused a bit of a stir online, especially with Core Contents Media‘s latest statement on turning down alcohol endorsement deals to serve as good role models for teenagers.

On December 19th, a post called “T-ara’s Pachinko Ad” surfaced, attracting many comments and much attention from netizens through both SNS and online communities, on the belief that by doing the advertisement, the girls are endorsing gambling. Although the game’s object itself isn’t to gamble, the machines are widely used in Japan for gambling purposes, so some felt that by the girls endorsing the game machine, they were also endorsing gambling.

Wit Core Contents Media releasing a comment about turning down an alcohol related commercial deal in hopes of becoming better role models for children and teenagers, who look up to idols and mimic their behavior, this advertisement has struck netizens as hypocritical.

Core Contents Media has responded, “While they did do the Pachinko advertisement, it is not for gambling. Well-known actors like Song Seung Hun and Bae Yong Joon have done Pachinko ads, as well as KARA.”

So are they being hypocritical or are netizens being unfair? What are your thoughts?

“We believed that having the girls appear in an alcohol-related commercial is not fitting, for thedancing, singing, fashion, and actions of idol stars are highly mimicked by the teenagers of Korea, and thus, we have turned down the offer.”

They further added, “[T-ara] will not be appearing in commercials that condone drinking culture to teenagers in the future as well.”

Why do they keep telling us about the offers they reject? first that concert tour and now an endorsement deal.. sounds like bullshit to me, and coming from CCM i need receipts to believe anything they say.

they are the worst, it is like they don't know the Korean media or public, i mean t-ara just got a black ocean and they come out with their obvious media play with the worst theme possible (and a side of shading others while they are at it).

As far as i know they talked about the endorsement deal first and then people pointed they were advertising pachinko and called them hypocrites.

They should stop with those statements about them rejecting stuff on the first place, all this would've never started if it wasn't for them telling the media how much everyone wants them and how they keep rejecting them.

Articles were posted in chronological order, being the alcohol deal first and the pachinko later.

The thing is that CCM likes to tell the press out of the blue how T-Ara turns down really great endorsement deals, in this case, the alcohol deal, because as idols, they have to be role models for teenagers.But then netizens dug up a Pachinko ad, which is not per se gambling, but encourages it.

So it's a bit contradictory how CCM claims to be interested in the well being of teenagers by turning down an alcohol endorsement but at the same time has T-Ara promoting games, especially when no one asked them about the alcohol cf.

Well-known actors like Song Seung Hun and Bae Yong Joon have done Pachinko adsThe same could be said for soju ads (Lee Young Ae, Ha Jiwon, Han Jimin...) & Does being a well-known celebrity change the nature of the product endorsed? No it doesn't. What a shitty excuse.

CCM should treat themselves to soju using the money they earned from the pachinko ad, they might do their PR work better drunk.