Janie Bryant on Mad Men's characters

"In season one, I always put Betty in white. It's about her being the bride, being the virgin, the symbolism of that character—she's so pure and perfect and it's about the façade. Her character is quite cool and quite reserved, and in season one she doesn't really stand up for herself, so the color palette was much weaker, with the pale yellows and pale blues and soft grays and whites. Then there is this transformation in season two, where I design things for her in colors that are much stronger and deeper, because you really see the evolution of her character."

Janie Bryant on Mad Men's characters

Janie Bryant on Mad Men's characters

"Don is mysterious, elegant, and manly . That's why his color palette is quite subdued—gray or dark, sometimes with accents of maroon or ice blue. He's not ostentatious. He's very reserved and minimal in his style."