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“We see Powerhouse UK as a unique opportunity to put the best of cutting edge British design on show to stimulate business across frontiers,” said President of the Board of Trade Margaret Beckett on Tuesday.

The exhibition, designed by Branson Coates, will be housed in four inflated drums. Each drum will focus on one area of creativity: lifestyle, communicating, learning and networking.

Powerhouse UK’s logo is the work of Why Not Associates. The exhibition will be open to the public from 4-19 April.