"Absolutely Courtney. Quality content is always the key to a successful blog and within the digital age, I think that would be very difficult to do with purely text. At the same time, the power of the written word should never be underestimated.…"

"You're absolutely right, Charlotte, but I think it's important to remind people that blog pieces don't just have to be text driven. Although that will be the primary format, it's also okay to include videos, podcasts, photo…"

"A great post Courtney!. This really proves how any organisation in any sector can benefit from having a blog. The only thing I would question is your comment about blogs being multi-media. Even though I completely agree that embedding videos, images…"

"Thanks so much, Katrina. I'm glad you found my thinking valuable and appreciate you sharing your insights as well. It really is tough getting people to realize that personal consumption and professional effectiveness are two completely…"

"This is absolutely on point. I love that you said we're undervaluing this role - it's absolutely true. I just talked to a recruiting firm last week that was trying to hire a digital/social/community manager type. The list of things they…"

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring and using…See More

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring and using…See More

In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn groups is…See More

In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn groups is…See More

Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participant in several other related groups that helped me learn more than I could…See More

In earlier SMART Articles, I discussed the evolutionary phases in becoming a digital organization, described how all business functions are being transformed by social and digital technologies, articulated the primary barriers to digital engagement, and offered a digital transformation framework (to read these and other related pieces,…See More

I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible.When it comes to social and digital technologies in particular, although I do believe, I’m not naïve – and I don’t want other people to be either.…See More

A Digital Era thought leader and strategist, Courtney Shelton Hunt, PhD is an energetic, and passionate leader committed to helping individuals and organizations tackle key challenges and opportunities in strategic, innovative, efficient, and effective ways. In addition to the services she provides as a digital coach and consultant, she regularly demonstrates her expertise through presentations and workshops, blog posts, white papers, published articles and book chapters.

Courtney is the Founder and Principal of The Denovati* Group. The Denovati Group enhances the success of individuals and organizations in the Digital Era through thought leadership and guidance, research, and consulting and training services. Denovati also facilitates the sharing of information and best practices through an active digital network, including a LinkedIn group of like-minded professionals. The Denovati Group's primary brands are SMART Solutions, SMART Resources, and SMART Courses (where SMART = Social Media And Related Technologies).

Courtney Hunt's Blog

I recently started working with two new clients on website projects, and both of them were adamant that they did not want to include blogging on their sites. They viewed blogs as too personal, informal, and unprofessional, and were concerned they would attract spammers and trolls.

Their concerns have merit of course, and the negative perceptions are understandable given the…

Although social media can no longer be considered a novelty, many organizations (especially small- and mid-sized groups) are still trying to figure out whether and how to leverage it as part of their marketing, branding, public relations, customer service, and revenue-generating efforts. In conjunction with those determinations, they must also figure out the best approaches to acquiring…

In Can LinkedIn Groups be Saved? I suggested enhancements Linkedin could make to improve the value and restore the vitality of LinkedIn groups. No matter how many improvements LinkedIn makes to the feature, however, the quality of LinkedIn…

Almost six years ago, practically on a whim, I created a LinkedIn group. My vaguely-defined goal was to create a community of people who shared my interest in the applications and implications of social technologies in organizations. Throughout the remainder of 2009, in addition to growing my own group, I was also an active participant in several other related groups that helped me learn more…