Man dies after cake eating competition

Police are investigating whether a man choked to death while taking part in a competition with friends to see how many fairy cakes they could eat at once.

The 34-year-old, named as Adam Deeley, collapsed at the Monkey Cafe in Swansea during the early hours of Friday.

He was taken to hospital following the incident just after 2am but was pronounced dead a short time later. Detectives, who say the death is not suspicious, are waiting for a post-mortem examination to determine the cause of death.

Mr Deeley, who hails from Birmingham but went to Swansea to study for a degree in graphic design, worked at the Monkey Cafe but is believed to have been on a night-off when the incident occurred.

On his MySpace profile page, Mr Deeley describes his interests as reading, painting and "seeing this weird, wonderful and beautiful planet that we share!"

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He adds: "Just arrived in Swansea and studying my degree in Graphic Design at the Institute. You could call me a "mature student" but that would be a lie!!! I enjoy socialising ( a bit too much) and music of all sorts...."

Inspector Paul McCarthy, of South Wales Police, said: "I can confirm that we attended reports of a man requiring urgent medical assistance at the Monkey Cafe in Castle Street at 2.17am on the morning of February 22.

"Unfortunately the man, who was 34 and was conveyed to Singleton Hospital in Swansea, was pronounced dead at 3.20am.

"The circumstances continue to be investigated and we await the results of a post-mortem examination."

He added: "The issue concerning cakes is something we are looking at as a contributory factor in his passing."

A spokesman for the Welsh Ambulance Service said: "We attended after receiving a report a man was choking at the Monkey Cafe.

"A paramedic was sent initially but within ten minutes a full emergency ambulance arrived which later took the patient to Singleton Hospital."

The Swansea coroner has been informed of the death and an inquest is expected to open next week.