Sports Travel Experts

OVERVIEW

Phresh Ideas and Designs worked with Karl Hale, a Toronto entrepreneur and tennis player to design the brand identity for Sports Travel Experts. I wanted the line to feel sophisticated and modern and to communicate Karl’s story as a tennis player and coach. The branding centers around two components — a tennis ball and a silhouette of an airplane to communicate sports, the globe, and travel. Next, we worked with Sports Travel Experts to create a series of sporting event/tournament posters and other direct marketing materials.