Yahoo stops honouring Do Not Track setting

Yahoo wrote in its blog that it had been the 'first major tech company' to begin honouring the Do Not Track feature, but subsequently, the 'broader tech industry' has failed to adopt a single effective, easy-to-use standard for implementation. (Robert Galbraith/Reuters)

"While some third parties have committed to honour Do Not Track, many more have not," acknowledges the Do Not Track website maintained by Jonathan Mayer and Arvin Narayanan, researchers affiliated with the Center for Internet and Society at Stanford University's law school.

Google's Chrome help site says that as of October 2012 "most web services, including Google's, do not alter their behaviour or change their services upon receiving Do Not Track requests."

Yahoo wrote in its blog that it had been the "first major tech company" to begin honouring the Do Not Track feature, but subsequently, the "broader tech industry" has failed to adopt a single effective, easy-to-use standard for implementation.

"Users can still manage their privacy on Yahoo while benefiting from a personalized web experience," added the blog post by the Yahoo Privacy Team.

The Do Not Track website has a short list of technology companies that do honour Do Not Track requests, including Pinterest and Twitter.

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