Friday, July 24, 2015

Favorite Finds

Summer’s in full swing, and
social media news continues to stay hot. Here is round-up of stories that I
found most interesting this week:

YouTube On the Rise – YouTube’s
first report
on branded content yielded some interesting info, including the fact
that monthly views of branded content are up 55 percent since last year.
In addition, Google announced that YouTube
is now bigger than any individual U.S. cable network for the key
demographic of 18-49 year olds.

It’s All Political – The
Donald continues to make headlines – and stir up trouble for Republicans –
with his brash
comments, including his criticism of Arizona Senator John McCain. And
in response to Mr. Trump giving out his personal cell phone number, South
Carolina Senator Lindsey Graham made a YouTube video in which he destroyed
his cell phone.

Power of Apology – Mitsubishi
made a long-awaited
apology to survivors of its POW camp, the first private company to do
so – prompting questions of if corporations will follow suit.

Battle of the Stars –
Several celebrities made headlines by duking it out on social media this
week. Popular battles included Nicki
Minaj vs. Taylor Swift on Twitter – which was joined by a number of
other celebrities – and Scottie
Pippen vs. Shaq on Instagram.