Whitepaper: Why companies are getting serious about social business

The true value of collaboration around business processes

From nice-to-have to necessity

Examine some of the fundamental differences between social media in the consumer and business worlds; why companies should care; and what social technologies mean from a practical perspective within a business environment.

While it’s easy to understand why companies want to approach social media with caution, there’s also considerable risk in dismissing it altogether. Misperceptions about what these technologies mean could cause businesses to miss out on a major opportunity to reinvent the way their employees work together—and generate potentially game-changing benefits in the process. The key is to apply the concepts of social media in ways that have inherent value in a business environment.

In this white paper, we’ll examine some of the fundamental differences between social media in the consumer and business worlds; why companies should care; and what social technologies mean from a practical perspective within a business environment. We’ll also discuss strategies for building a successful social business strategy.