Category Archives: Top Marketing Tips for Psychotherapists

If you’ve recently started a private practice, you’ve probably already heard, “you’ve got to choose a niche”. You get it, right? But how do you narrow it down when you’re still figuring out what you love to do? This is the Catch-22 that snags many therapists launching a practice.

Imagine if you could sit down with a branding expert and get her to spill all her secrets about branding, brand loyalty, and getting publicity for your practice? Well, that’s exactly what I’ve done for you in this podcast! From. This episode is all about Facebook marketing for private practice, and in it, I even reveal “the other man” in my life!

“Most of the things you try won’t work.” This little “success” nugget comes from one of my favorite speakers, Brian Tracy. He’s usually a very inspirational and goal-oriented guy, so this advice took me by surprise. In fact, my first reaction was, “Hmm, Brian’s losing it a bit.” But as he went on to explain,

One size does NOT fit all when it comes to online marketing for private practice. Your online marketing strategy, as well as your overall marketing strategy, should be dictated by where you are in your practice development, and the size of your practice. In this video, I share with you three “tiers” of private practice,

Many of you have heard me talk about “multiple streams of income” for your private practice. This means you are no longer relying solely on one-on-one therapy to generate revenue. Every truly successful therapist I’ve worked with has built multiple streams of income, and it would be a great way for you to add revenue

Don’t you just love the sound of that word, “Google-icious”? I mean, who doesn’t want to be Google-icious? I sure do, and I bet you do too. So what exactly does “Google-icious” mean anyway? Well, it’s all about search engine rankings and search engine optimization (SEO). SEO is a cornerstone of attracting psychotherapy clients online.

My first ever job was as my father’s first mate on a charter fishing boat. This meant getting up at 5:00 on the weekends (as a TEENAGER!), driving to the marina, prepping the boat, and helping out throughout the day. My dad’s clients would come from throughout the northeast for these fishing trips, and one

LANA M. STERN, PH.D, P.A. is a Licensed Psychologist, Licensed Marriage and Family Therapist, Parent Coordinator, Florida Supreme Court Certified Mediator. Dr. Stern has been in private practice in the Coral Gables, Florida area for the past 25 years. She is a member of the American Psychological Association, Florida and Dade County Psychological Associations, International

Gerda’s innovative and transformative couples’ retreat evolved out of her own life transformation and the course of her practice. Gerda has used the Language of Abundance to turn a mere dream into a reality. Gerda became interested in human behavior relatively early on, especially how so much of our belief systems stem from childhood experiences