Omnichannel & Geoblocking

With new technologies and increasingly digitalised markets consumers expect the best buying experience. Today businesses need to be competitive on quality and price across multiple online and offline selling points.

We understand that a focused and integrated omnichannel strategy is needed to create high-end brand messaging, pricing and consumer experiences across all platforms and locations. A smooth functioning of interconnected sales channels requires a tailored legal solution and a team that is flexible to navigate in changing and complex commercial and compliance environments. Regulatory changes fence off the sheer endless possibilities of omnichannel business, such as the EU geoblocking regulation that will come into effect on 3 December 2018 and other compliance requirements.

We are leading experts in this new and highly innovative area. We come from a creative and technology driven background and combine business savviness with a trouble-shooter mindset. Our team is ready and available to provide prompt guidance and advice, and if needed litigate or arbitrate to come to a quick and effective result.