Meet the speakers

John FisherHead of Global Industry Marketing SAP Customer Experience

As head of global industry marketing at SAP Customer Experience, John manages the customer engagement and e-commerce team in SAP which is responsible for helping customers through their digital transformation journey across e-commerce, digital marketing, CRM and sales force automation (SFA).

David Koenig is SAP Customer Experience's Industry Principal covering Industrial Machinery and Components. David's background is in research and development in both hardware and software products. Previous to coming to SAP Customer Experience, David worked in innovation at W.W. Grainger, Inc. and product management at Motorola Mobility.