Customers name Amazon the 'world’s most authentic brand'

Amazon has been voted #1 in Cohn & Wolfe’s 2017 Global Authentic 100 – a list of the world’s highest ranking brands based on their strength across attributes like "reliable," "respectful," and "real." Other brands in the top ten include Apple, Microsoft, Google, PayPal, Adidas, Intel, Lego, BMW, and HP.

For the past five years, Cohn & Wolfe has surveyed consumers across international brands to examine the impact of authenticity on the behaviors and attitudes of consumers, employees, and investors. This year, over 15,000 consumers in 15 markets were surveyed.