Call it a massively multiguested question-dodging event, or just a good time. Lots of fans, including CNET's Kelsey Adams, show up to find out just how far away the future is for this "Star Wars"-based MMO.

Electronic Arts Chief Operating Officer Peter Moore sees its Origin online platform as a way to directly connect with consumers, similar to Amazon's store or Apple's iTunes. He also draws comparisons to Macy's too.