integrated graphics

Intel has been staggering the rollout of its Ivy Bridge processors over the space of nearly half a year, starting with its higher-end quad-core chips; it’s finally time for the company to complete the story and ship some budget Core i3 desktop parts. The semiconductor giant is coy about the new roster at this stage, but it does promise both regular (s-series) and low-power (t-series) Core i3 chips at clock speeds between 2.8GHz and 3.4GHz. If the past is an indicator, the new components will be mostly or exclusively dual-core and lack extras like Hyperthreading — they will get Intel’s newer integrated graphics and other perks through the upgrade, however. Bulk pricing and other details haven’t yet been aggregated in one place, although we’re seeing that even the faster 3.3GHz Core i3-3220 is selling at retail for $130. We wouldn’t expect anything from Intel’s new offerings to break the bank.

This is a vaguely awkward message for NVIDIA to be putting out. On one hand, the company is best buddies with Intel and is hoping to see its next-gen GPUs bundled with a large portion of the Ivy Bridge notebooks that will ship this year. But to reach that target, it must risk irking Chipzilla by emphasizing the limitations of Ivy Bridge’s integrated graphics. That’s exactly what happened at a recent presentation, when NVIDIA told us there’ll be “nothing Ultra” about the performance of a regular Ivy Bridge Ultrabook because the integrated HD 4000 graphics will only handle around 43 percent of current games. By contrast, if you add in a GeForce GT 640M you’ll find that 100 percent of current games are playable with frame rates over 30fps and high detail settings, including Battlefield 3, Batman: Arkham City, Crysis 2 and many others. If you leave the lightweight Ultrabook spec behind and combine Ivy Bridge with a GT 670M GPU then you can go even higher — as we just discovered in our review of the MSI’s GT70 gaming laptop. Fortunately, Intel was pretty magnanimous about HD 4000 when it briefed us, and readily accepted that enthusiasts will still want discrete graphics, so we don’t imagine the slide above will cause too many hurt feelings.

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.