Understanding the importance of objectives

- An objective is a result you want to achieve…through your or your team's efforts.…In marketing, an objective should be smart,…meaning specific, measureable, attainable,…relevant, and time-bound.…Objectives are the starting point for marketing planning.…They help marketers decide how to choose and prioritize…programs and touchpoints.…This helps direct how the budget is allocated…and how team members spend their time.…

Writing objectives is the first step…in the planning process.…Why, because objectives are based on understanding…what problems you need to solve.…It's like the saying goes,…if you don't know where you're going,…

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Released

8/28/2017

Explore tactics and strategies to help you market your services and products to other business more effectively. In this course, Dina Shapiro covers the essentials of business-to-business (B2B) marketing, providing you with what you need to know to create relevant, impactful marketing for B2B brands. Dina explains what defines B2B marketing, and how it differs from consumer marketing. She covers how to set objectives, avoid mistakes, and benchmark your efforts against your competition. Dina shares how to research and better understand your marketplace and competitors, as well as how to develop a winning marketing strategy—providing specific tactics you can implement immediately. To wrap up the course, she discusses the importance of measuring your efforts, and the benefits of using a CRM system.