Bhasin, who is the chairman and CEO – South Asia at Dentsu Aegis Network, will take charge from I Venkat, director, Ushodaya Enterprises (Eenadu), while Pawar will take charge from Sanjay Tripathy.

Venkat, outgoing chairman, MRUC, said, “Over the past two years of leading the apex industry body of advertisers, agencies, publishers and broadcasters, the focus really has sharpened on bringing out a world-class study in IRS. Yes, it has been a long wait for everybody, but it's going to be a wait worthwhile. I'm excited at the prospect of Ashish and Pratap taking up the leadership – it's going to bring a whole lot of good to media research in the country. MRUC is well poised as of date to serve the industry's need of reliable and accurate research.”

Bhasin added, “The industry body has been in existence over two decades and its journey has been outstanding so far. I look forward to working closely with the Board of Governors and the RSCI TechCom members to further strengthen MRUC's role of providing gold standard research to the industry.”

“I’m pleased to offer my service to the industry through this esteemed and honourable institute for which I have a lot of respect. There is a lot to be done in the area of media research, more towards being relevant in a scenario where business problems are mounting and consumer preference and behaviour fast changing. I look forward to this opportunity and in the journey ahead I hope to uphold the values and principles of MRUC,” added Pawar.

Bhasin, a media veteran with close to three decades of experience in media, advertising and marketing has in the past successfully led and set up several businesses under Lintas India (IPG) and also played a critical global role for Lowe Worldwide as the Executive Vice President and Asia Regional Director - Integrated Marketing.

Pawar, meanwhile, is an industrialist and has been on the Board of Sakal since 1985.

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