Tag Archives: cardealermarketing.com

Jeff Tognetti’s newest website, Cardealermarketing.com, is an important tool in his digital marketing arsenal; this website is the front line for DealerX, a digital marketing boutique located in Edgewater, NJ. This company, run by Tognetti, specializes in making auto dealers more visible online. Cardealermarketing.com, however, is not only the landing page for his main business – it is also the site where Tognetti is making various services of his available to a variety of agencies – such as developing responsive websites.

Responsive websites are only one of the tools Tognetti is offering to agencies. Another part of his agency specific services includes offering premium pay-per-click services and packages. But what do pay-per-click services entail?

Pay-per-click advertising (or PPC ads) is one of the more cost-effective online advertising options, since – just like the name suggestions – you only pay per the number of times a viewer clicks on your ad and visits your website. This type of advertising allows businesses to make themselves visible in a number of ways; for example, the “Sponsored Links” section listed on the top and side bars of major search engines, like Google and Yahoo!, are all Pay-Per-Click ads.

However, not only do these ads appear on popular websites: they also appear specifically in front of people living in certain areas, who meet certain demographic requirements, and who are looking for keywords similar to what are included in an ad, product and services.

This means that pay-per-click advertising can help you reach just the right people in even a very small area, something traditional advertising has always struggled with. Small, local businesses in particular can appreciate the narrow customer targeting that PPC ads offers.

There is, however, a catch: search engines love to refine the algorithms that decide which ads appear the most frequently, or where (i.e. the top, side or bottom of a page). It’s not enough to just run an ad; a marketer needs to be able to adjust and optimize the ads they run to get the best results possible. They also need to constantly monitor the market and understand how to adjust the keywords they are using in their ad to optimize results in that market.

Another problem is that many businesses that run successful ad campaigns fail when the ads do not take customers to the proper place. Anything from a broken link to a poorly designed webpage can render a click completely useless if a site visitor does not take the desired action.

This is part of why Jeff Tognetti has begun offering his services to agencies. Tognetti has over 10 years of experience as a digital marketer; PPC ad optimization is truly a daily part of his job. By offering PPCs as part of an agency package, Tognetti is also ensuring that all businesses – not just his clients – have access to the tools they need to run a successful, cost effective digital marketing campaign in the 21st century. His packages offer everything from web design to PPC maximization, ensuring that not only are his PPC ads viewed – full action is also taken once a visitor goes wherever that viewed ad may take them.

While ads can help a business get noticed by their target audience, they’re not the only way for a business to build their online search ranking. Stay tuned to learn still more about the other services offered through Jeff Tognetti’s agency packages!

Jeff Tognetti’s newest website, Cardealermarketing.com, is an important tool in his digital marketing arsenal; this website is the front line for DealerX, a digital marketing boutique run by Tognetti that specializes in making auto dealers more visible online. Cardealermarketing.com is important because it highlights a number of tools that Tognetti is making available to agencies, which will in turn allow other agencies to improve their own clients’ results.

Tognetti launched this site to offer agencies a full suite of cutting edge digital solutions; depending on a client’s need, they could purchase either one package or use each of the services offered on Cardealermarketing.com via DealerX:

Each package offers a different benefit to a client in the digital marketing world:

–Keyword call tracking identifies the best keywords that a client should use – best meaning the most likely to get people to pick up the phone.

–Web Analytics will help a company know what’s working, what needs to be improved on, and who in their target audience they need to reach out to even more

–Data driven marketing solutions – a combination of collecting and connecting large amounts of data – allow clients to analyze and gain insight into the audience and market they are working in.

Additionally, Tognetti’s tools allow agencies to implement each program or package while maintaining a client’s original branding and relationships; this smooth integration results in a better campaign overall.

Any one of these tools will give an agency a competitive edge; combining these suite tools and using them in a comprehensive marketing plan, however, would be ideal and would surely result in extremely positive results. Tognetti’s packages also allow clients to offer a discounted rate structure of products and services as well as “mark up” select product offerings.

Stay tuned to read more about how each part of this suite actually works, and how these five tools would benefit any agency that uses them.

The number of things Tognetti has involved himself with are quite high. As a result, the number of websites out there related to these projects were also once quite high.

It’s not surprising; after all, as of early 2013 Tognetti was in charge of two digital marketing boutiques – MediaRevo and DealerX. Both offered the exact same services; the only difference was that DealerX focused on automobiles.

In addition to this, Tognetti’s other projects included WordPress Dealer, which also had its own site. And then, in late 2013, CarDealerMarketing.com came onto the scene.

That meant that as of 2013, Jeff Tognetti had four business- and tool-related websites out there. Their only true connection was Tognetti himself – none of the websites really connected to each other, though. The result was a semi-chaotic network of marketing websites, all under Tognetti’s eye but none truly linking together and highlighting his strongest selling points.

As of October 2013, that has changed. MediaRevo and DealerX’s old website links now forward users directly to Cardealermarketing.com, Tognetti’s newest business project. The website also new sports the logo from DealerX, Tognetti’s autodealer-focused digital marketing boutique.

It’s clear that after 10 years of business management and working with a wide variety of clients, Tognetti has chosen to focus on autodealers while continuing to offer some services to agencies.

Digital marketing for autodealers has always been Tognetti’s specialty, a much needed service in the auto world. Combining all of his services into one site, rather than trying to promote three at once, is a smart strategy that can only help his business overall by giving it a stronger, more unified presence online. It will be interesting to see how Tognetti’s businesses continue to grow down the line, especially now that he has chosen to focus on his specialty in the digital marketing world.

In a previous post, we mentioned that one of the banners on cardealermarketing.com reads, “Every click counts.” This is certainly true; it’s why Jeff Tognetti and his staff work to ensure that the data driven marketing campaigns they develop for their car dealer clients in particular are as refined as possible – to ensure that the right people are seeing the right ads at the right time.

But with so many great features being made available via the new platform and website, such as the Website Development feature, it’s easy to forget the number one step in any marketing campaign: increasing visibility.

This is no small feat when dealing with the Internet; there are tens of millions of websites, blogs and portals dedicated to the auto industry alone. Across those websites and countless blogs are billions of similar keywords and keyword phrases, many of which are describing, reviewing or trying to sell cars, parts and services – just like Tognetti’s clients.

When helping clients optimize their website and social platforms for SEO purposes, Tognetti and his team turn to their WordPress powered platform, WPDLR. This platform actually allows for various 3rd party integration of SEO plug-ins, all tried and tested across millions of other websites. WPDLR ensures that the content for a client of Tognetti’s is properly detailed across every page of their site, something that matters quite a bit when dealing with search engines. Making sure that the correct information and content is used ultimately ensures that the precise information that search engines including Bing, Google, Yahoo! and more need to improve the display of search results is submitted and live, making it easier for people using these search engines to find the right web pages – i.e. the ones belonging to Tognetti’s clients.

By combining the use of WPDLR with cardealermarketing.com, Tognetti can truly promise his car dealer clients a better, smoother service – one that is more effective while also saving money in the long run.

Cardealermarketing.com, business owner Jeff Tognetti’s newest website and side project, is just the latest in a line of tools that Tognetti uses on a regular basis to improve marketing results for his clients – particularly his car dealing client. Why specialize in car dealing? Because it’s a strong belief of Tognetti’s that car dealerships do not use data and data driven marketing to their full potential, resulting in a loss of potential profit from both new and return clients. To help car dealerships overcome this challenge, Tognetti uses a combination of marketing skills and tools such as cardealermarketing.com, all of which help clients stand out in their digital crowd.

When looking for ways in which cardealermarketing.com sets itself apart from other marketing tools that car dealers can utilize, look no further than the “Dealer Websites” feature. This new feature offers clients of Tognetti’s a variety of options regarding what sorts of extra tools and tabs can be added to a webpage – and all of these options are designed to help improve that car dealer’s business.

For example: this snapshot from cardealermarketing.com highlights how Tognetti and his team can edit and create pages for dealer’s websites that offer everything from an easy-to-browse directory of available cars to the ability to make a payment on that car online. And, because Tognetti and his team design the page or even entire website, it’s already set up to enhance a client’s SEO and to capture accurate data for analytics and advertising.

Screenshot of cardealermarketing.com taken on 7/24/13

Other nifty tabs that this website tool offers to clients includes:

a section dedicated to offering coupons to new and returning customers alike

a staff tab that allows a dealer to add photos and contact information for all of their employees

a special deal page that allows clients to offer deals any time they choose

a lease payment calculator that will calculate and display lease payments, finance payments, interest rate specials and sale prices on any vehicle in your inventory that matches criteria you establish

This feature is only one highlight in the array of services offered by cardealermarketing.com and the minds behind it. Combined with the hard work and strategies Tognetti and his team of marketing and sales experts utilize, this website and platform will certainly prove its worth to clients of Tognetti’s in the coming months.

Cardealermarketing.com, the newest website developed by Jeff Tognetti and his staff, was designed to help dealers better address a key part of their customer base: people returning for service and parts. According to Tognetti himself, many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.

Screenshot of cardealermarketing.com taken on 7/22/13

Tognetti’s data driven marketing strategies have always focused on addressing this need; now Cardealermarketing.com will take the work he and his staff do for their clients to the next level. Cardealermarketing.com and the services and software available through it will work together to address all of the parts of a good dealership marketing plan, driving actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs.

Currently, Tognetti and his staff already use data from local consumers to develop the proper ads for either used or new cars. Using Data, Ad-tech and Cookies, Tognetti and his team put a special car offer in front a of an per-determined and interested prospect while he or she is web browsing. Tognetti and his team do this by leveraging millions of data points (including credit report, household income, number of children, current car ownership, in-market browsing habits and more!) and using these points to build a digital profile of the shoppers most likely to go to a specific dealership.

The platform then obtains the “browser cookies” of prospects who best match a desired digital profile and attaches a “digital flag” to them. As potential prospects surf the web, the digital flag is located and a custom ad is built, an auction takes place and if Tognetti’s team wins, their client’s ad is shown to a potential shopper in real time online. Then, when a data-targeted prospect clicks on the banner ad customized for them, Tognetti’s platform tracks and captures as much information as possible about them.

But the work of Tognetti and his team does not end there. They also use their resources, like cardealermarketing.com, to put a newly customized banner ad right in front of shoppers who leave a website without taking the action they’d hoped that individual would take; often this second round of advertising successfully brings individuals back, and greatly increases the chances of success overall during the campaign.

Whether they get an interested shopper on the first or second try, from there, once a customer is in, Tognetti and his team have even more work to do. While most dealerships do not continue data driven marketing efforts with current customers, Tognetti and his team recognize the importance of keeping past customers involved and on board long-term. With this goal in mind, the team can use the same data techniques described above to ensure that as a newly purchased car is due for an oil change, inspection and so forth, and ad appears on their screen again offering a special deal for that service at the local dealership.

Using these described techniques, cardealermarketing.com’s services should actually drive the total cost per car sold down and help dealers sell more cars to the right people. With additional services offered by the site and through Tognetti’s team – such as SEO, social marketing, website analytics, and even a multitude of website features – any car dealers who sign up for these services will definitely like the results of any marketing efforts by Tognetti and his team.

At what point does a person – especially successful business owners – decide that they have enough on their plate?

Many business leaders opt to focus all of their efforts on a singular company at first, eventually branching off later when the company is well-established; Jeff Tognetti, however, decided to start two simultaneously. And to this day, he keeps his plate extremely full between MediaRevo, DealerX, and WPDLR – two companies and a constantly evolving software platform that needs to be overseen and maintained as it operates. It’s amazing to consider that he even has the time to take up an additional project.

But he does. Always striving for bigger and – more importantly – better marketing results, Jeff Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients.

If you go to cardealermarketing.com, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”

Screenshot of cardealermarketing.com taken on 7/17/13

“Every click counts,” reads one banner on the website. “Service is the bread and butter of everyone dealership,” another banner on the site continues.

The multiple banners strung together over the front of Cardealermarketing.com explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts.

Many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs. Cardealermarketing.com will fix this problem and assist Tognetti’s clients by helping them focus on several key parts of a good dealership marketing plan, including addressing the need to drive actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs. The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold down and help dealers sell more cars.

Stay tuned to find out exactly how this will occur; our next post will explore exactly how Cardealermarketing.com will enhance the work Jeff Tognetti and his staff does for their clients.