NVIDIA is weeks away from unveiling its GeForce GTX 400 series, which until a few weeks ago, was expected to be the GeForce GTX 300, by the media. Expecting that nomenclature didn't need rocket science. However, NVIDIA changed it with releasing as many as a dozen and a half SKUs in the so-called GeForce 300 series based on existing GT21x GPUs, with not much fanfare. The company got a little candid with Bit-Tech.net in an interview, in admitting that pressure from OEMs forced NVIDIA to 'create' GeForce 300 series, because OEMs wanted "something new" on their specs sheets, if they were to opt for NVIDIA's mGPUs over those from AMD, which already support DirectX 11, under the Mobility Radeon HD 5000 series. Most of these rebrands, according to the company, are specific to the OEMs, and will not be released by board partners to the retail market.

So they are saying because we didnt have DX11 and ATI did our oems wanted us to create the 300 series to make it look like we can compete with the 5000 mobility DX11 cards. Thats Bull they very well could have said no thats ripping off the consumer we are not gonna do that.

So they are saying because we didnt have DX11 and ATI did our oems wanted us to create the 300 series to make it look like we can compete with the 5000 mobility DX11 cards. Thats Bull they very well could have said no thats ripping off the consumer we are not gonna do that.

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When has Nvidia EVER said that? Then again, when has ANY company ever said that? Rebranding sux for everyone, but this makes it seem the OEMs were gonna go with ATI unless Nvidia renamed...why would going with ATI be so bad?

When has Nvidia EVER said that? Then again, when has ANY company ever said that? Rebranding sux for everyone, but this makes it seem the OEMs were gonna go with ATI unless Nvidia renamed...why would going with ATI be so bad?

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Not exactly that "going Ati is bad", but nVidia claims the OEMs are saying "do something you loser."
In proper words, the OEMs are pressureing nVidia to act, but it is not like nVidia is going to say no to rebranding.

Not exactly that "going Ati is bad", but nVidia claims the OEMs are saying "do something you loser."
In proper words, the OEMs are pressureing nVidia to act, but it is not like nVidia is going to say no to rebranding.

IMO, nVidia has good products, but their failure to just stand behind those products and let the products speak for themselves has done a lot of harm.

G92 should have been the 8850 series, and GT200 should have been the 9800 series, with GT200b being the 9850 series. They should have started this GT*### naming scheme with their DX11 parts.

But their marketting department screwed them. They were in too big of a rush to match ATi's punch with releasing the 8800GT and 8800GTS 512MB, then when ATi release their RV670 cards under a new name, nVidia started freaking out because they were still using the old names, and it looked like the ATi cards were newer.

C'mon Nvidia. If your OEM's had new products to sell they probablly wouldn't of had to rebrand your old stuff to make any kind of profit off of your product. Blame OEM's, I'm sure they blame you for whatever loss they are taking.