True and important advice from my friend Dave Kerpen. Do this and you’ll be more successful in your career, you’ll open doors, you’ll close more sales, and you’ll earn the respect of your colleagues. The number of poorly written emails, resumes, and blog posts I come across each month is both staggering and saddening. Grammar is […]

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Here’s a guest post Dave Kerpen wrote for our WordofMouth.org project. This post has been adapted from Dave’s book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. If you like this post, check out WordofMouth.org for more great word of mouth marketing tips like this every day. To get customers talking about your […]

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Earning great word of mouth isn’t about some snazzy viral magic. It’s the everyday blocking and tackling of being nice to people and earning their recommendation. Not fancy, but it’s the only thing that works. Great example — this simple postcard from friend and author Dave Kerpen:

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I love Dave Kerpen‘s take on word of mouth and social media. I highly recommend you check out his new book: Likeable Business. Take a lesson from Dave’s 11 principles of likeable business that together make for more likeable leaders and better, more customer-centric organizations: 1. Listening: Listening is the foundation of any good business. […]

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Join Dave Kerpen and me for a free webinar this Friday, April 20. Dave is the CEO of Likeable Media, one of our Word of Mouth Crash Course speakers, and an all-around smart guy. Together we’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify […]

Social tools can be incredibly powerful at amplifying the word of mouth conversation about you. Or they can be confusing, overwhelming, and huge time sucks. Which tools should you use? How do you use them efficiently and effectively? What the hell is Pinterest? Learn all this from Dave Kerpen. Dave is part of our all-star […]

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

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"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.

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