Qantas announces big Project Sunrise news, as full-year profit falls

Huntley Mitchell

22 Aug2019

Qantas has announced three ultra-long-haul research flights to gather new data about inflight passenger and crew health and wellbeing.

The flights form part of planning for Project Sunrise – Qantas’ goal to operate regular, non-stop commercial flights from the east coast of Australia (Brisbane, Sydney and Melbourne) to London and New York.

The three flights over three months will use new Boeing 787-9s and re-route their planned delivery flights. Instead of flying empty from Seattle to Australia, the aircraft will simulate two Project Sunrise routes: London and New York to Sydney.

This will represent the world’s first flight by a commercial airline direct from New York to Sydney, and only the second time a commercial airline has flown direct from London to Sydney.

Each flight will have a maximum of 40 people, including crew, in order to minimise weight and give the necessary fuel range. Carbon emissions from the flights will be fully offset.

The onboard research is being designed in partnership with Sydney University’s Charles Perkins Centre and Monash University in conjunction with CRC for Alertness, Safety and Productivity.

People in the cabin – mostly Qantas employees – will be fitted with wearable technology devices and take part in specific experiences at varying stages of the approximately 19-hour flights.

Monash University researchers will work with pilots to record crew melatonin levels before, during and after the flights to establish data to assist in building the optimum work and rest pattern for pilots operating long-haul services.

New York is one of Qantas’ ultra-long-haul destinations as part of Project Sunrise

Qantas CEO Alan Joyce said the flights will give medical experts the chance to do real-time research that will translate into health and wellbeing benefits.

“Ultra-long-haul flying presents a lot of common-sense questions about the comfort and wellbeing of passengers and crew. These flights are going to provide invaluable data to help answer them,” he said.

“For customers, the key will be minimising jet lag and creating an environment where they are looking forward to a restful, enjoyable flight.

“For crew, it’s about using scientific research to determine the best opportunities to promote alertness when they are on duty and maximise rest during their down time on these flights.

“Flying non-stop from the East Coast of Australia to London and New York is truly the final frontier in aviation, so we’re determined to do all the groundwork to get this right.

“No airline has done this kind of dedicated research before, and we’ll be using the results to help shape the cabin design, inflight service and crew roster patterns for Project Sunrise. We’ll also be looking at how we can use it to improve our existing long-haul flights.”

Qantas has already conducted data on passenger sleep strategies on its direct Perth–London service, and some of these initial findings will be assessed further as part of these dedicated research flights.

Customer feedback on food choices, separate stretching and wellbeing zones and entertainment options will also be tested.

Airbus and Boeing have both pitched aircraft (A350 and 777X) to Qantas that are capable of operating Project Sunrise flights with a viable commercial payload.

A final decision on Project Sunrise – which depends on aircraft economics, regulatory approvals and industrial agreements – is expected by the end of December 2019.

“There’s plenty of enthusiasm for Sunrise, but it’s not a foregone conclusion,” Joyce added.

“This is ultimately a business decision and the economics have to stack up.”

Qantas has timed this piece of positive news perfectly to mask the airline’s 6.5 per cent drop in net profit after tax to $891 million for the last financial year, and a 16.8 per cent fall in underlying profit before tax to $1.3 billion.

The profit result was impacted by an $614 million increase in fuel costs from higher oil prices, and a further $154 million of the foreign exchange impacts on non-fuel net expenditure, according to Qantas.

Profit from Qantas’ domestic operations fell 3.3 per cent, while profit from its international division dropped 28 per cent, and profit from Jetstar fell 19 per cent.

However, Qantas Loyalty bucked this negative trend, with profit from this part of the overall business growing 8.4 per cent.

Joyce said the overall result was strong, “and it’s a particularly strong result when you consider some of the headwinds we managed in the year”.