Kill your maps. They’re useless. What you need, says Vincent Meertens, a recent graduate of the Design Academy Eindhoven, are time maps. "Everybody thinks in time rather than distance," he tells Co.Design in an email. "That is what TimeMaps is about: putting time in a map and letting go of the distance."

Kill your maps. They’re useless. What you need, says Vincent Meertens, a recent graduate of the Design Academy Eindhoven, are time maps. "Everybody thinks in time rather than distance," he tells Co.Design in an email. "That is what TimeMaps is about: putting time in a map and letting go of the distance."

It might sound counterintuitive at first—a map that’s unconcerned with actual geography?—but think about the last time you had to get somewhere quickly in a foreign country or even your own city.