Trump GroteskIntroducing this “yuge!” five-weight typeface inspired by the man himself. Full of over-the-top flourishes and exaggerated characters, this font dances the line between thoughtfully designed and outrageously tacky, where every letterform fights to be the star of the show.

Trump Grotesk, developed in collaboration with Pete Barnett, was created to help promote Snyder New York‘s new London office and global roster of talented artists. It was used as the backbone for a campaign comprising of videos, posters and social media inviting viewers to respond to the President’s often inflammatory quotes. While this font might not deserve the world’s attention, it definitely demands it.