Catherine Deneuve Lunettes Debuts Sunglass Collection

Catherine Deneuve Lunettes from Viva International Group announces the debut of its premier sunglass collection for spring/summer 2012. The new product line includes six prescription-ready sunglass styles, which are inspired by the collection’s timeless beauty and Deneuve’s own sense of style. The new sunglasses are perfect for the 55-and-older woman who is trend aware, yet not trend-driven, and is seeking classic elegance.

“We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today’s eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman.”

The new sunglasses are crafted in handmade acetate and feature stone and metal accents. High-quality CR-39 lenses are used in all of the sunglasses, providing optimum sun protection. A rich colour palette of soft muted tones, including burgundy, brown horn, raspberry and tortoise, as well as two-tone and pearl-finished colourations, adds a dramatic touch to these distinct styles. The brand’s iconic logo subtly highlights the frame’s temple treatments and the end-pieces of select styles.

Merchandising materials include a counter card, which features the new Spring 2012 campaign image, and a logo plaque.