Android: The Leading OS In US Market

Finally, RIM’s Blackberry had to leave its number 1 spot of the leading OS in US smartphone market. Since, Q4 2007, RIM held the first spot but now Android took that position in this quarter (Q2 2010).

NPD’s latest survey reveals that Android took 33 percent of the smartphone purchased in Q2 2010, followed by RIM with 28 percent and Apple with 22 percent. Ross Rubin, executive director of industry analysis for NPD said,

“For the second consecutive quarter, Android handsets have shown strong but slowing sell-through market share gains among U.S. consumers… While the Google-developed OS took market share from RIM, Apple’s iOS saw a small gain this quarter on the strength of the iPhone 4 launch.”

The best seller Android device in US was Motorola Droid followed by HTC Incredible. The two brands who are behind Android’s success in US are Motorola and HTC. In Q3 2010 Android will get tough competition from Blackberry 6. It will be interesting to see whether Android keeps the first spot in Q3.