Levi's = Done with BMX
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Rumors have been flying about this for quite sometime, but we recently confirmed that the Levi's BMX program will be done as of January 1st. Here are statements from Anthony Napolitan and Morgan Wade about this news -

"The Levi's program has been around for three successful years now. Sadly, it has come to an end. I'm very lucky to have been able to work with Kathy McGrath yet again for a second time on a BMX team. I'm also very lucky to have gotten to work amongst some of the best riders in the world such as Morgan Wade, Jamie Bestwick, Corey Martinez, Zack Warden, Nathan Williams, and Dakota Roche, not to mention the great flow team that was picked out by myself and the rest of the pro team. Not only do I speak for myself, I think I can speak for the rest of the team that we are all very thankful for everything that Levi's has done for BMX. Thank you for the 3 great years! We will never forget them." - Anthony Napolitan

"Levi's was the best sponsor I've ever had! I mean, how cool is it that when someone asks you who you're sponsored by, you can say... Levi's! BOOM! I'm pretty bummed that the program is ending, but that's just the way it goes sometimes. We had four really awesome years and being a part of it really opened up a lot of opportunities for me! We got to go on a bunch of awesome trips, we got free insurance (which I feel other companies should be doing for their athletes as well!), Levi's had an awesome group of dudes for the team, we got to work with Will Stroud a ton (not enough though!), Steve Buddendeck and Cory Muth are awesome guys to work with also, and last but definitely not least, the best Team Manager ever, Kathy McGrath! Kathy is an amazing lady and I'm honored that she picked me to be on the team in the first place! Big thanks to everyone at Levi's for the past four years and an extra big thanks to Kathy. Without you none of it could have happened! Not sure what lies ahead but it will work itself out, one step at a time!" - Morgan Wade

lol at all the bitchy comments.
Levi's are a business, the reason they have such a good team is so people, like youg uys, buy their products. Obviously not enough people bought enough jeans and t shirts to warrant shelling out for a pro/flow team and if the venture wasnt making anough money then theres no point in keeping it.

Im sad to see it go, i still watch the dvd cos its awesome and im gutted for the guys who were on the team, but this is a real world with real money making businesses who cut their losses where they can.

I always thought it was best if external corporate sponsorship stayed out of BMX. Lets stick with our roots: biker made, biker owned. Lets not sell out like alot of the snowboard industry has. Thats my 2 cents

totally agree with HH bmx, this wouldnt be that big of a deal cuz there some of the best riders in the world and already have at least 3 sponsors, but alot of sponsors dont hook up insurance!!!! so that sucks for the team cuz now most of them probably dont have insurance!!!!

that's unfortunate for all the team riders. But I could have called this, Levi's hasn't really produced anything in the past year or so regarding BMX and I'm suprised that the announcement took this long to be released.
Don't see any reason to stop buying Levi's jeans though, they fit me great and have a good product, calm down everybody

they weren't getting what they wanted from the bmx program so they dropped it. not by the fault of the bmx team but the marketing team, their stuff isn't readily available which is the problem with most out of industry things.