Rental Operations

Saudi Ride-Hailing App Seeks Women Drivers

Women in Saudi Arabia were given the right to drive in September 2017. Photo via Tribes of the World/Flickr

Careem Eastern Province General Manager Iyad Aldalooj told the news source that his company’s goal is to recruit and register more than 10,000 Captainahs in preparation to launch a service specifically for women and families.

Women were given the right to drive in September 2017 after a royal decree by King Salman bin Abdulaziz Al Saud reversed the long-standing ban.

Under the agreement with Club EagleRider, the $29 initiation fee is waived. For $29 a month, AMA members can use the program to "try before you buy" specific models of motorcycles and "pack a bike in your suitcase" to use while traveling.

On-demand business models are rapidly evolving as car rental, car sharing, ride-hailing, and public transport are merging into Mobility-as-a-Service platforms. Experimentation is critical to help resolve untested legal issues around data management, liability, and duty of care.