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Google listing is a map search engine where google place your business, appartment, work place etc submit their by sending you confirmation code throw Mail to your way where you put the address of listing

Google listing is nothing but listing your company or business details such as your contact details,address,services and exact map location on Google places.After updating your details on Google listing,it would take a number of week to verify your listing details and send one PIN number to your address.Your listing would be verified after you entering that PIN on your page.

Google listing is one of the most powerful technique to place your business locally. With the help of this you will get much local traffic and you can add all your business and product information. It will help users to locate your business and they can also view reviews about your brand. I will highly suggest you to use this.

i have tried for Google local listing few day ago he ask for Verified detail of business.
Google need all the content correct and fulfill condition of Google before adding the business to their list.
you can check example here: https://plus.google.com/b/107608339237731227737/