Dylan Jones

Marketing and PR is often about reinvention. Of brands, of individuals or even, of whole companies. David Bowie was the master of reinvention, and last night at September’s The Media Society event at The Groucho Club, London, we listened to GQ Editor and celebrated ‘man about town’, Dylan Jones, describe how he delved further into Bowie’s life than perhaps any other biographer, with an impressive 180 interviewees for David Bowie A Life.