Sunday, May 6, 2012

Religious Jewelry is now worn for fashion and style, a way to proudly display ones faith with elegance, beauty and class. Religious jewelry has indeed a wide diverse market in the jewelry industry. Considering Religious Jewelry as a gift idea?
Religious Jewelry as a gift idea was once consisted to be nothing more than a Rosaries or small beaded bracelets, but current fashion trends have expanded the religious jewelry market to unique jewelry items like bracelets, pendants, brooch pins, rings, and any other style of jewelry that shows an individuals religious belief in thier God.
Cross pendants are a very personal choice for the wearer. Whether you wear one as a display of your faith, to make a fashion statement, or just because you enjoy their beauty and elegance, we have a variety of gemstone cross pendants to suit virtually any taste or budget.

Each pendant features beautifully set gemstones, positioned to enhance and embellish the pendant’s attractiveness. From semi-precious to precious gemstones, bold colors to softly muted hues, the selection of embellished crosses here have something for everyone. Choose from settings in 14k white gold, 14k yellow gold, or sterling silver.

Tuesday, May 1, 2012

Fifty-three years after he first founded the company, James Avery officially stepped down as CEO in May 2007 and passed the reins to his son Chris. He is still involved with the company and many days you can find him pursuing what he loves - creating new design ideas out of his office at the corporate headquarters in Kerrville.
The future looks promising for James Avery. Now with sons Chris and Paul aboard as CEO / President and Executive Vice-President, the company is in good hands with another 50 years to look forward to. One man's dream has ignited the passion of an extended team carrying a product, a set of values, and a commitment to doing all things well across our land.
From the very beginning, James Avery has believed in integrity and good taste in all matters. Our jewelry must be as pleasant to wear as it is to see. Our designers create jewelry that is functional as well as expressive, and our crafts people work with dedication and skill to ensure each design is as it should be, from concept to completion.

Today we, as a company, offer fine jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for ladies and men, and maintain some 1100 designs and 14,000 separate jewelry items in the active product line.