The Seychelles Tourism Board (STB) office in South Africa is teaming up with Air Seychelles and its main Tour Operator partners on the market, to drum up sales and bookings for the island destination.

The breakfast workshops are targeting three main cities and will be involving the participation of travel consultants and travel agents as well as the top supporters of the destination.

STB conducted the first event in Johannesburg on April 12, which recorded a full house participation. Thompsons Holidays also took part and Air Seychelles, which flies five times a week to Johannesburg, also gave a presentation.

Seychelles received some added visibility as Club Liberté set in the Four Seasons Resort Seychelles at Baie Lazare, was among a handful of casinos represented at an event aiming to showcase some of the best casinos found in destinations across the globe. The two-night event held on March 13 and 14, in London, was organised by the Hippodrome - UK’s biggest and most popular casino.

The invite-only event was attended by some 120 of the Hippodromes’ major VIP clients.

Club Liberté Casino received the support of the Seychelles Tourism Board (STB) office in the UK. The STB Director for UK & Ireland, Christine Vel, and Marketing Executive, Eloise Vidot, were present alongside Club Liberté’s David Marshall.

The Seychelles Tourism Board is actively pursuing its strategy of targeting educational institutions, from nursery to university level, to create awareness of the destination among potential holidaymakers in the Middle East.

The Seychelles Tourism Board’s Tourism Attaché, based at the Seychelles Embassy in Abu Dhabi, Aliette Esther, recently took part in an International Cultural Day organised by the Ontario International Canadian School in Mirdiff, Dubai.