The business behind the show

"Alice in Wonderland" will open to more than $100 million in the U.S. and Canada alone after audiences packed theaters on its opening Friday.

Director TIm Burton's 3-D adaptation of the classic fairy tale starring Johnny Depp sold about $41 million worth of tickets in the U.S. and Canada on Friday, according to distributor and financier Walt Disney Studios.

Assuming it follows the path of a normal PG-rated family movie, it should collect about $110 million through Sunday. That would give it the second-highest opening ever outside of summer, not accounting for ticket price inflation, after November's "The Twilight Saga: New Moon."