#1 Dallas Cowboys

Value: $2.1 billion
Profit: $227 million

The Cowboys are the NFL’s most valuable team for a sixth straight year thanks to the league’s highest sponsorship and premium seating revenues—a combined $200 million. The Cowboys are the first American sports franchise worth more than $2 billion. The ’Boys are still America’s Team. Thirty-one million viewers tuned in to their Thanksgiving Day matchup with the Dolphins, making it the most-watched show of the 2011 fall TV season.