By chilling your Coke the logo would change color, if you scan the logo with your cellphone you would have a chance in winning the Coca-Cola Beach House.

I worked on the complete experience of the beach house and created the film and photography for the campaign.

art-direction / production

ING / NN

LifeMappr

In 2014 we developed the interactive platform LifeMappr for the transition of the insurance division from ING to NN.

You were able to see your future in real-time. Based on Facebook & LinkedIn data and also based on national statistics we created:

• your timeline of your future

• a film trailer based on your future

• a personal financial report of your future

When the timeline was created, you could start tweaking your future. Each time you changed something in your future timeline, your film trailer and financial report would change.

We created more than 300 scenes to be able to change each film trailer.

art-direction

Sanoma

Mega Magazine Maand

For the complete magazine portfolio of Sanoma I created the sales campaign.

We came up with a yearly returning event for which we created more than 50 banners to reach different audiences in different phases of the campaign were created. Besides the banners we created on- and offline activations, pre-rolls, a radio commercial and outdoor.

Part of the ‘Alles is leuker met Donald Duck’ (Everything is more fun with Donald Duck) campaign, for which I created the film, print and banners, we created the NU.nl homepage takeover.

The regular news of NU.nl changed to the ‘Duckstadkrant’ (Donald Duck’s local newspaper) of course with articles and local news from Duckstad and neighboring towns.

concept / art-direction

Bloemenbureau Holland

A Floral Affair

For Bloemenbureau Holland (Dutch agency to promote flowers) I created this event. We asked Dutch fashion designer, Bas Kosters, to create pieces of fashion with flowers. Because of its (PR) success, its now a yearly event with each year another fashion designer.

concept / art-direction

personal – Stadsboeren

The foundation Stadsboeren creates urban farming areas on undeveloped pieces of land in Amsterdam. This way we give space to locals to farm, get in contact with neighbors, learn about crops and give some (temporarily) green to the area.