Registration

Expand Your Market Reach

Saturday, May 23, 2020

Time: 10:00am - 11:00am

EXPAND YOUR MARKET REACH BY TAPPING INTO THE GROWING REMODELING AND NEW CONSTRUCTION ARENAS

There is a critical shortage of housing stock in North America coupled with the fact that many homeowners
with older homes are opting to remain in their homes because they cannot afford to purchase a new
residence within their existing market. Simultaneously, retirees are moving to warmer climates and
purchasing one story homes that need to be remodeled or they are tearing down the existing structure
and starting from scratch. What are these two markets looking for as far as products and services? What
universal design features will meet their needs so that they can live in a home that adapts to their lifestyle?

Learning Objectives:

To identify opportunities to expand in the remodeling and new construction markets.

To understand the characteristics, features and needs of the growing older market.

Identify solutions that allow families to adapt to their changing lifestyle needs.

How to earn credentials that set you apart as an expert in the fastest growing segment of the market.