"The point is that there has to be room for a company other than Verizon's favored health-monitoring partner to offer the service as well," Brodsky said in an e-mail.

Tauke's speech -- at a broadband policy summit sponsored by Pike & Fischer, a research and publishing company -- was a focused rebuttal to consumer groups and e-commerce firms calling for a Net neutrality provision to be included in telecommunications reform legislation now being debated in Congress.

Advocates for Net neutrality want lawmakers to prohibit large broadband providers from blocking or impairing their customers' access to competing Web sites or applications. Net neutrality advocates say a law is necessary because recently deregulated broadband providers -- many of which have few competitors -- have also talked of charging e-commerce companies new fees for top-priority network connections.

But Tauke said most current Net neutrality proposals -- including one in a House of Representatives telecom reform bill that Net neutrality advocates complain is too weak -- would limit broadband providers from offering innovative new services that need connectivity guarantees. "The Internet, after all, is a network of networks," he said. "It operates on a 'best efforts' basis, and therefore, no carrier is accountable for end-to-end management or quality of service."

"The hospital that wants to provide home-health monitoring for a heart patient is not going to rely on the [public] Internet," Tauke said. "That hospital will want a virtual private network with service guarantees and strong security protections."

The Net neutrality provision in a bill approved by House Energy and Commerce Committee last month says consumers are "entitled" to broadband access and competition. Over-zealous regulators could interpret that language to mean broadband prices should be regulated, Tauke said after his speech.

Net neutrality advocates have complained about the House bill, which prohibits the U.S. Federal Communications Commission (FCC) from creating new Net neutrality rules and only allows the organization to investigate blocking abuses after the fact.

Instead of creating new government regulation of the Internet, lawmakers should let the marketplace and consumers decide what's needed, Tauke said. "If policy makers decide that all network access must be the same -- that a carrier cannot differentiate or discriminate -- we will be shutting the door on an array of new and exciting services for consumers," he said.

Blocking access to Web content consumers want makes no sense, Tauke added. He compared a broadband provider blocking Web content to a premium coffee shop replacing its coffee with an instant grocery-store brand. "On paper, it makes them more money; in reality, it puts them out of business," he said.