Touching the Silver Lining of your Age? And looking for assistance?
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Online PR News – 21-February-2012 – – There is a certain age when one can look back at a life lived with dignity, a life of responsibilities fulfilled, a life made rich by experience, knowledge and understanding. That ‘certain age' also brings with it some realities: one may not have the vigor and energy one had; one may require some assistance, medical support and secure surroundings. From being the care-giver, one needs to be cared for.

Thinking on the same bylines, Ashiana Housing Ltd., (BSE & NSE Listed, Delhi Based), pioneers of An Active Senior Living concept to India, has launched a new concept of Care Homes in Northern India for the very first time. To broaden access to quality care and retrieve valuable life to those Senior Citizens who are on the verge of assisted living, Ashiana Housing has come up with Utsav Care Homes in Bhiwadi.

Utsav Care Homes is a pragmatic concept that provides housing, support services and personalized care for elderly individuals who may need help with daily activities, hygiene maintenance and health & medication management. It is a combination of home-living with professional & customized care: an option that makes it possible for seniors to maintain and in fact, improve their quality of life, while getting the nursing care they need at an affordable price.

Mr. Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd., “The lack of a viable strategy and people for elderly care has created humongous demand for assisted living in India. And this new project is in line with our commitment to nurture smile and provide quality life with healthcare accessibility to senior citizens.”

At Utsav Care Homes, ones individuality will not be compromised, nor your style cramped. The furniture and fixtures in your room can be customized as per your doctor’s recommendations; for instance, beds and mattresses can be made into recliners. To give support, and encourage self-reliance there will be one attendee always to ensure that personal medical requirements and medicine regimen is followed. Utsav Care Homes will provide a range of Facilities and Services that will simplify and improve life and do away with the uncertainties of managing on their own in advancing years including accommodation, food, doctor, 24 hrs ambulance, 24hrs attendants, medicines & pharmacy, Pathology Tests, Personal Grooming, Laundry, and Housekeeping.

“These Care Homes are meant for those Senior Citizens for whom health considerations are a big factor. Assisted-living communities combine independent accommodations with support services such as dining, wellness, social activities, personal care, medication management, and more.” Added Mr. Gupta
Ashiana Housing is the pioneer of the Active Senior Living concept in India and shares a heart warming experience with almost 640 seniors staying at Utsav Complexes in Bhiwadi. Fore fronting the triumph and considering the demand for the gearing concept in India, the group has recently launched another one in the suburbs of pink city, Jaipur. With aspirations to serve people in their Silver Innings with the best, the group is afoot to establish another Active Senior Living project in Bhiwadi.

About Care Homes:
Utsav Care Homes is a pragmatic concept that provides housing, support services and personalized care for elderly individuals who may need help with daily activities, hygiene maintenance and health & medication management. It is a combination of home-living with professional & customized care: an option that makes it possible for seniors to maintain and in fact, improve their quality of life, while getting the nursing care they need at an affordable price.

About Ashiana Housing Ltd.
Ashiana Housing Limited-one of the finest real estate people in the country known for its timely deliveries & unmatched construction quality. The Ashiana Group has built over 10.29 million sq. ft. of residential & commercial space and put a smile on the faces of more than 6800 families who reside in various projects at Neemrana, Bhiwadi, Jaipur, Indrapuram, Greater Noida, Jodhpur, Jamshedpur, Lavasa (Pune) & Patna. They are also pioneers in bringing the concept of Retirement Resort in India and spreading it to Bhiwadi, Jaipur and Lavasa. They are the first in retirement resort and one of the few to undertake the maintenance of residential properties developed by it.

Ashiana Housing Ltd have has the pioneering thought process. Since 1979, Ashiana has stood the test of time for its quality of construction, safety of investment and integrity of commitment. Ashiana Housing Ltd has become the only real estate company from India to figure in “Asia’s Best under a Billion” Company compiled by Forbes magazine for the second year running. About 35 Indian companies made it to the list this year, Ashiana Housing being the only real estate company. Forbes lists highlights the 200 top-performing small and medium size enterprises having revenue under a $1 billion. It picks up these firms from close to 15000 publicly listed Asia-Pacific companies.