How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.

From the lesson

Module 2

This module was designed to promote a deep understanding of your beneficiaries through segmentation in order to design solutions to the Social Problem of your enterprise. After identifying and segmenting major factors and contexts of your population, you’ll draft a Segment Attractiveness Scoring Table that will enable you to analyze the beneficiaries of your solution, and then use the Beneficiary Experience Table to refine that solution. Finally, you’ll learn how to differentiate between Screen-In and Screen-Out Criteria to identify potential problems. By the end of this module, you’ll be able to create a Concept Map for your own social enterprise, and visualize the trajectory and potential outcomes of your solution.