Real Estate Developer IFA wished to diversify, and enter the facilities management industry. As they would be servicing competitor properties and communities as well as their own, the FM company had to be named and branded as a stand-alone entity. The company prides itself with its “can do” attitude and eagerness to help. The name CanDoo was a natural choice, and the identity incorporated a smile in the last letter of the name. Executed across digital, collateral, as well as livery and uniforms, the brand perfectly communicated its core purpose