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Bill Simmons is the first person to admit he’s not a diehard fan of the Boston Bruins. He loves the Red Sox, Celtics and Patriots, and somewhere in his past is a lost love for the Bruins. He’s said for years that Jeremy Jacobs turned him away from the sport, and he’s never really come back.

Which is fine. But when Bruins fans saw Simmons — the self-proclaimed former “Boston Sports Guy” — in the front row at the TD Garden during Game 4 of the Stanley Cup Final, they got upset.

You see, Bruins fans — real Bruins fans — live and die with the team, and this week is perhaps the best of their lives. Meanwhile, a guy who admits to not care much about the Bruins is in the front row, banging on the glass after the B’s score a goal. Jealousy, rage and a bevy of other motions followed among Bruins fans.