In the endeavor of analyzing urban development perspectives, the current paper aims to find out how warmth and competence stereotypes would operate in the case of a city, predicting its future, as a direct consequence of people's positive or negative feelings and actions. Results of such...

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it have in the decision making process of...

Origination: the geographies of brands and branding / Andy Pike -- The state branding of U.S. postage stamps for state commemorative years : from heritage, iconography and place to placelessness / Stanley D. Brunn -- Ghostly cities : some notes on urban branding and the imagining of places /...

"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--

Stakeholders engagement is one of the most urgent issues in city branding today. Over the last few years this new part of marketing has made a great way from being optional to becoming obligatory in developing a place brand. Engaging stakeholders is already a well investigated issue in the...