In this short-length study the author presents the award winning documentary film director Michael Moore as a social phenomenon. His controversial documentary works and public speeches are shown in the context of American democracy. Moore’s output is seen through the prism of cultural hegemony as described by Antonio Gramsci. First delivered as a conference speech in Warsaw Poland (Polish American Studies Association, 2004), this work employs an original interpretation of the directors’ popularity and the controversies he instigates. It attempts at theorising the leftist director-star popularity phenomena.