We’re going to spend a few weeks talking about LinkedIn, whether you should be using it as a tool for your business and how you can optimize your activity there to get new business.

I wanted to start by giving you an idea of who is on LinkedIn and what they’re using it for. This infographic was developed Wayne Breitbarth on 2012 research data, which is a bit out of date after the recent announcement that LinkedIn had hit the 200 million member mark. Nonetheless, it’s useful information if you’re not sure how LinkedIn may be useful to you for your business.