Eis & Snö / Ice creams

Guimex is a french import-export company specialising in chemicals and food to Algeria. I was approached to create a new identity for the Ice cream products they export to this country. In line with the client brief, I first invented the name Eis & Snö (Ice and snow) in order to have a nordic connotation.Then I designed the logo and created a graphic universe for the packaging and other printed materials. The main idea is a refreshing heaven made with milk and chocolate. The result appears to be really light and classy.