Midland High sets new license plate record in Texas

Midland Reporter-Telegram

Published 9:20 am, Thursday, March 21, 2013

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Dawg Pack: Midland High School Dawg Pack members Jackson Wilson, Annie Bergman and Stephen Reid pose with a custom license plate, available for sale beginning Wednesday at www.myplates.com. Midland High is the first high school in West Texas to have custom plates. less

Dawg Pack: Midland High School Dawg Pack members Jackson Wilson, Annie Bergman and Stephen Reid pose with a custom license plate, available for sale beginning Wednesday at www.myplates.com. Midland High is the ... more

Photo: Courtesy

Midland High sets new license plate record in Texas

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It was a close race, but the Midland High Bulldogs pulled it off and sold more license plates on the first day than Southlake Carroll or Highland Park High School, according to myplates.com.

Midland High sold 39 on launch day this past week. That was four more than Carroll’s 35 and more than double Highland Park’s 16.

According to myplates.com, Midland High marketing students led the way. They posted and texted and tweeted, and it all paid off. The Reporter-Telegram also helped cover the news from concept to approval to first day sales.

In all, only 12 Texas high schools have their own official Texas license plates. Midland High is the first in West Texas. Lee High School, Odessa Permian and Odessa High have plates in the works.

Since November 2009, Texans have purchased more than 138,000 My Plates, according to myplates.com, putting more than $15.1 million in the general revenue fund, which helps pay for services for all Texans.