YOU CAN’T JUST BUILD IT AND EXPECT THAT “THEY WILL
COME.” YOU HAVE TO INVITE THE FIRST-TIME VIEWER TO
STAY … WITH ANOTHER VIDEO NO LESS. With some help from
Chuck Gallagher, CSP, and a fun trip to his studio, the
Skipped-Introduction-Video Penalty was out of the way. A video with the
basic motivational approach of “Problem, Agitation, and Solution”
did the trick. Bring to mind the problem the viewers might have,
agitate them as to why they have the problem, and then tell them
you have the solution. It’s short and to the point, and invites the
viewer to stay and learn how your videos can help.