Focusing on presentation at the expense of content, and invasive money-making schemes at the expense of everything else, designers must take some of the blame for the trashing of the web. Herrell wonders if it’s time to call it a day and close up shop.

Ten years ago, Tim Berners-Lee invented the web. Five years ago, advertisers started discovering it. Now they are poised to wreck it. Double-Click’s poison cookie has Alan Herrell foaming at the mouth as he explains why Clickthru is Evil.