19 things i've learned about selling websites by @markdaoust

Nearly every buyer asks this, and we ask this of our clients as well: “Why are you selling now?” It is a naturally curious question, especially if the business is very strong. What I’ve learned over the years is that sellers have their own reasons for selling which may not make sense. It could be boredom, a new opportunity, ignorance, burnout, health reasons, money reasons, or anything else. Ultimately if the person selling is doing so because something bad is coming up, they won’t tell you. If the reason is completely benign, you probably won’t understand anyway.