branding

If I had to guess, spec work gained momentum during advertising’s heyday (the 80s). Back then, account budgets were obscene and unguarded and advertising agencies went the extra mile to support their clients by spending every penny of those budgets....

In today’s high-tech world of Google, Siri and iPhones, it’s not hard to see how social media has become such a heavy influencer in marketing. Here are our top 5 rules to keep your social media engaging for your audience:

Not everything in life is black and white, but there are some things that are simply facts of life. For example, it’s a fact that the sun always rises in the east. It’s also a fact, albeit a silly one, that humans cannot lick their own elbows. And...

In celebration of National Love Your Pet Day, we sat down with our team members here at EXIT to talk about their favorite four-legged friends. Take a look. Laura: “I’ve always loved animals. Every time I passed a dog or cat when I was younger, I had...

Honestly, football is not my thing. I did not even know who was playing in the Super Bowl until the big day. But I do love Super Bowl commercials. It’s fun to see what big-league advertisers can do with millions of dollars. Airtime for one :30 or :60...

Our own Vince Griffin brought home first place for his “on the spot” work for an Our House poster he did at the Design by Few contest this weekend. A part of the Made By Few conference, this unique competition brings in established designers...

Finding a memorable tag line that resonates with your brand is not always a direct process. Ideally – you would come right out of the gate with the perfect line that communicates the simplest and most profound essence of who you are. But writing...

There’s a little bakery and bistro in Hope, AR called the Karate Pig. I was meeting my family in Hope last weekend and so we decided to try it, honestly for the sheer novelty of the name. I was holding out hope that there would be a cool...

It’s important to not get brand consistency confused with repetitiveness. The strong brands do not dress exactly the same or repeat one single phrase at every customer touch point. Doing this would be extremely awkward- leaving customers to either...

Our team's talent and experience is focused on brand development and social media management. For over a decade, we have built strong, results-driven relationships with clients through helping them escape message clutter and capture greater market share.