TrueTone

Visual Sound / True Tone (March 30, 2015)

After 20 years of innovation in the music products industry, Visual Sound is changing its name to Truetone. Company president and founder, Bob Weil, explains why:

"The name of the company was derived from the first product I invented, Visual Volume; the volume pedal with a 10 LED scale to indicate volume level. That was the product that launched Visual Sound at the beginning of 1995. While Visual Volume was the cornerstone of the company back then, it became a secondary product over the past 20-years. Now, we are best known for our effects pedals, including Jekyll & Hyde, Route 66, and H2O. In addition, our 1 SPOT power supplies and accessories have become the industry standard. Our company motto has always been Real Tone for Real People, which underscores our approach to making reliable, high-quality products, at a fair price. With this in mind, we feel that our new name, Truetone, clearly states our vision in one word."