When the results are in, and someone has 80 kills, regardless, give that man a cigar. Badges should really play a huge part. You guys hand them out like candy. You need to DM, and remove them just as quick, or put one on someone that isn't playing right.

The devs are not DM's nor are they ever going to act as one either. It simply is not possible with as many matches that happen at one time or another. Monitoring a few at a time would change nothing about how players play or not.