How The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17

How The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/17

How The Facebook Local App Affects Local SEO, Messenger for Business & More: The Social Scoop 12/2/172017-12-022017-12-05http://new-site.marismith.com/wp-content/uploads/2016/04/logo-main-blue.pngMariSmith.comhttps://www.marismith.com/wp-content/uploads/2017/11/mari-smith-social-scoop-1129-1.jpg200px200px

Here are my top two Facebook updates for you to know this past week. Plus, check out my fun Facebook contest!

Facebook’s New Messenger Broadcast Interface

Facebook has internally developed “Messenger Broadcast,” a self-serve mass-messaging interface that lets businesses send marketing messages to users. Wow, my friend, this has much potential, assuming Facebook rolls out such a feature carefully so as not to upset users with too many business messages. Ha! At the moment, chat bot systems such as Manychat and Chatfuel are really gaining traction and, thankfully, Facebook puts certain restrictions on overdoing promotional messages.

Ho ho ho – it’s Facebook Contest Time!

I’m running a fun prize drawing on my Facebook Page! Just comment on this post for a chance to WIN video gear or a Facebook app to optimize your marketing! Winners drawn at random on Tuesday, December 5, 2017 at 3pm PT. No purchase necessary.

This Week’s Top 3 Articles

Facebook’s new ‘Local’ app is a much-improved version of the Events app. It’s potentially a TOTAL game-changer for local businesses. Local is a bit like Yelp + Foursquare + Meetup + your Facebook friends’ preferences and other useful factors added into the ranking algorithm. Facebook Local has quickly become one of my new favorite Facebook apps; I did a live demo of the app on my Page recently. (Local is currently only available in the US, on iOS and Android.)

In a recent study, Facebook found that “messaging is a core part of everyday life: 80 percent of adults (age 19-64) and 91 percent of teens (age 13-18) across the globe message every day.” The use of messaging is expected to rise. Make sure your business is using messaging to connect with customers to stay ahead of the curve in 2018 and beyond!

Search Engine Optimization (SEO) is about much more than using the right keywords. By creating content that focuses on your audience and their needs, and how your business can help, your efforts are much more likely to convert.

That’s all for this week’s issue of The Social Scoop. I hope you have a fabulous week ahead!

Brand new LIVE online training course – how to increase your reach, results and revenue using video on Facebook! Get the support you need to maximize video + ads on Facebook. Save $400 when you register by Dec. 5th, 2017.

Free Resource: VIDEO GEAR LIST

P.S. Did you download my VIDEO GEAR LIST yet? If you haven’t already, go get this fabulous free resource designed to help you get started with professional equipment for quality Facebook Live video broadcasts! The 28-page PDF is divided into 3 sections: Lighting, Microphones and Cameras. I know you’ll find it super valuable.

JOIN over 129,000 savvy marketers. Each week, my team and I sort through the vast array of social media blog posts, resources, articles, tools, tips and more ... and we hand pick just three links to send you via email. Enter your name and email below to start receiving our weekly top selections in The Social Scoop newsletter, published every Friday.