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Definition: Entrances are popularly also known as Entrance points. These are the number of entries by visitors into the pages of a website. For example, if the user enters a website through the website’s home page, it is accounted as one entrance. Entrance Paths give an important insight into how the websites landing pages are performing.
Description: When we look at all the website pages for a perspective, entrances will always be equal to the number of visits. This indicates the number of times a particular page served as an entrance to the site. This metric tells us how many of the visits to a specific page were seen in the session. Entrance is incremented on the first page view or screen view hit of a session. To improve a website’s entrance rate, one should optimize the content of landing page and make more information in reference to the visitor’s query.
Types of Entrances Entrance
· Page/Landing page: Pages from where visitors entered the website from external sources.
· Entrance Point: The page a user visited previous to entering the specific campaign funnel.
· Entrance Rate: Refers to the number/percentage of visitors for whom a particular page was the first one they visited during their website visit. The page which has an entrance is also referred to as the 'landing page'.
Hence, all landing pages on a given website will definitely have entrance rates.
For example, a user enters a website and navigates to two pages: User Enters ? Page A ? Page B ? Exit One would see the following data for each page: Page A: 1 Entrance, 1 Session, 1 Pageview Page B: 0 Entrances, 0 Sessions, 1 Pageview The user entered on Page A (which also gets counted as a page view). The user then moved to Page B before leaving the site and ending the session.

Definition: Traffic source in the simplest form can be defined as the origin through which people found your site. Every session or visit to your website has origin or source of the hit. Whenever someone visits your website through desktop, mobile or any Internet-enabled device, the Web & Google Analytics track its source or origin, which is classified as traffic source.
Description: Understanding traffic sources helps derive the understanding of the sources which are driving the most and least traffic to your website. This helps businesses to shape up their SEO, SEM and SMO strategies. For example, a television commercial should show increase in your direct traffic or referral traffic depending on the type of the Web address used. Traffic sources can be easily categorized as direct traffic. Direct traffic is often defined as the user accessing your domain or website directly. Any instance of direct access to your website without any referral parameteris mapped as direct tTraffic. For instance, the user typed your website address in the browser to directly access your website. Direct traffic broadly includes any hyperlink which without any referrer gets the user to your website.
Referral Traffic: Referral traffic are sessions or visits collected from external sources. Traffic source is termed as “referrer” because it refers traffic from one website to another. Referral traffic is user accessing your webpage through known sources. This can be categorized as – banner ads, email campaigns etc. See more (Link to Referral Traffic Definition)
Search Engines: Search engine traffic is that traffic that comes from people clicking on links on a search results page for any search engine, like Google, Bing, Yahoo or more.
Other: These numbers include any source not classified as the above. This may be any campaign you have run on any other platform to acquire traffic.

Definition of 'Referring Sites'

Definition: Referral traffic is a Web term, used to denote incoming traffic on a website as a result of clicking on a URL on some other site, which is known as a referring site. Referring traffic always has a referrer website, from which this stream of traffic originates. Technically, any domain that originates and redirects traffic to your domain is known as a referring site. Using referral traffic, one can understand which websites are referring traffic to a website and how have they discovered your website. Top pages on which such traffic comes on can be optimised to suit business goals accordingly.

Description: Referral traffic also indicates external sources are adding value to your business. Thus, helping in optimization of the marketing effort and spend. For example, one can choose to add more resources in your email campaign Vs banner ads by judging the referral sites and traffic from these sources. One can easily track your referral traffic by installing the Google Analytics or any other web analytics services on a website and tagging campaigns accordingly. Referral traffic or referral path is often calculated by parameters like sessions/visits collected from external sources.

2. Web Campaigns - Banner ads, email campaigns and other online campaigns also contribute to referral traffic and have a huge impact on your Web traffic.

3. Social Media – You can find out which of your social posts are driving the most traffic for your website.

4. Image & Video referral – With optimized, tagged or captioned image and videos, there’re significant chances of getting images and video referral for your website. You can check which of your images and videos publishers or bloggers are using to bring referral for you.

Definition: Entrances are popularly also known as Entrance points. These are the number of entries by visitors into the pages of a website. For example, if the user enters a website through the website’s home page, it is accounted as one entrance. Entrance Paths give an important insight into how the websites landing pages are performing.
Description: When we look at all the website pages for a perspective, entrances will always be equal to the number of visits. This indicates the number of times a particular page served as an entrance to the site. This metric tells us how many of the visits to a specific page were seen in the session. Entrance is incremented on the first page view or screen view hit of a session. To improve a website’s entrance rate, one should optimize the content of landing page and make more information in reference to the visitor’s query.
Types of Entrances Entrance
· Page/Landing page: Pages from where visitors entered the website from external sources.
· Entrance Point: The page a user visited previous to entering the specific campaign funnel.
· Entrance Rate: Refers to the number/percentage of visitors for whom a particular page was the first one they visited during their website visit. The page which has an entrance is also referred to as the 'landing page'.
Hence, all landing pages on a given website will definitely have entrance rates.
For example, a user enters a website and navigates to two pages: User Enters ? Page A ? Page B ? Exit One would see the following data for each page: Page A: 1 Entrance, 1 Session, 1 Pageview Page B: 0 Entrances, 0 Sessions, 1 Pageview The user entered on Page A (which also gets counted as a page view). The user then moved to Page B before leaving the site and ending the session.

Definition: Traffic source in the simplest form can be defined as the origin through which people found your site. Every session or visit to your website has origin or source of the hit. Whenever someone visits your website through desktop, mobile or any Internet-enabled device, the Web & Google Analytics track its source or origin, which is classified as traffic source.
Description: Understanding traffic sources helps derive the understanding of the sources which are driving the most and least traffic to your website. This helps businesses to shape up their SEO, SEM and SMO strategies. For example, a television commercial should show increase in your direct traffic or referral traffic depending on the type of the Web address used. Traffic sources can be easily categorized as direct traffic. Direct traffic is often defined as the user accessing your domain or website directly. Any instance of direct access to your website without any referral parameteris mapped as direct tTraffic. For instance, the user typed your website address in the browser to directly access your website. Direct traffic broadly includes any hyperlink which without any referrer gets the user to your website.
Referral Traffic: Referral traffic are sessions or visits collected from external sources. Traffic source is termed as “referrer” because it refers traffic from one website to another. Referral traffic is user accessing your webpage through known sources. This can be categorized as – banner ads, email campaigns etc. See more (Link to Referral Traffic Definition)
Search Engines: Search engine traffic is that traffic that comes from people clicking on links on a search results page for any search engine, like Google, Bing, Yahoo or more.
Other: These numbers include any source not classified as the above. This may be any campaign you have run on any other platform to acquire traffic.