3st Of The Month | ART DIRECTION + VIDEO

3st of The Month - A monthly celebration of booze.

Sounds good to me! A collaboration with Nashville's Food Sheriff and Mountain Agency, 3st of The Month is every month on the 3rd. Each event is a unique theme (Juniper June - Gin, Tiki-tober - Rum, Whisk(e)y VS Bourbon, etc.) and the art needs to represent the 3st brand as well as the specific month's theme. I designed all the posters as well as support signage and branding.

3st of The Month is always a good time, always sold out, and is always something to look forward to each month. A loyal following and support from liquor and beer distributers and the city of Nashville has helped 3st raise over 20K for non-profits in Middle Tennessee. Check the video recap out that I recorded and produced after each event.

Red Bull Sound Select | ART DIRECTION + DESIGN

Red Bull Sound Select is Red Bull's live music program. The tagline is "Break Music" and their mission is to help breakthrough artists get exposure and opportunities. I've designed about 15 posters for them as well as produced on-site activations, digital promo, and unique themed give-aways.

I'm a music lover and have spent time in the industry so I always enjoy working with brands who share my passion for music. Red Bull Sound Select is a great program for young bands and the shows are always a good time. It is important to Red Bull that these shows are events and unique, so there is always a budget and emphasis on doing more than just a poster. Small touches like custom hand stamps and larger installations such as graffitiing the show poster onto walls in high traffic areas are a fun part of this gig.

Red Bull Red Monday | ART DIRECTION + EVENT PRODUCTION

After tremendous growth in 2014, Red Bull wanted to host an unforgettable, post holiday party for the Nashville service industry. Red Bull activates “Red Monday” as a special thank you to the restaurant and bar industry who work the holidays, special events, and busy seasons. Because of the special nature of the event, no details are too small and the experience must be second to none.

Working at Mountain, we conceptualized a multi-faceted secret warehouse party at an undisclosed location tucked away in an under-developed warehouse on the Cumberland River. In this space, we converted a 10,000 sq ft abandoned meat packing plant into three rooms with a surprise portion unveiled mid-way through event. It was epic. Real epic.

Marathon Music Works T-Shirts | Design

MMW started a limited edition t-shirt series to promote the venue. The direction was "something an artist and fan would want to wear." Since each run would be limited, I was encouraged to do something different without the usual need for big logo placement and strict brand guidelines. My three designs were — an illustration of my cat and the MMW tagline "Support Live Music" written in Japanese, the iconic Blag Flag logo with the Nashville skyline-defining AT&T "Batman" building as one of the bars, and an astronaut helmet.

World Pediatric Project | VIDEO + NON-PROFIT

In October, 2015, I traveled with the World Pediatric Project to Belize City to document specialist surgeons volunteering their time to operate on children in need. My father is a photographer and let me tag along for this trip and this is a short video I produced for the WPP.

Cause marketing and volunteering are very important to me, so I am always excited for any opportunity to apply my skills to help others.

Death Dodgers | Creative Direction

Death Dodgers is a personal work-in-progress. In an effort to "dodge death," whether that be cancer or motorcycle accidents, the Death Dodgers is a support group for those fighting to live.

I'd love any collab opportunities and please reach out if you want to help me get this effort off the ground.

Jason Myers Photography Rebrand | Art Direction

Fresh from Florida, Jason Myers wanted update his brand to represent his personality and new location in Nashville, Tennessee. We explored a lot of vintage signage, classic photography elements and fun ways to incorporate his logo and brand into merchandise and leave-behinds when he pitches his work.

TREADLIFE MAGAZINE | ART DIRECTION + CREATIVE PRODUCTION

Bridgestone's original content magazine TreadLife is an entertaining and informative magazine for Bridgestone retailers to provide for their customers. Issues include articles on tire tips and maintenance, Bridgestone initiatives & campaigns and a promotions calendar. At GS&F I produced several issues of Treadlife. Responsibilities include art direction, spread design, color correction, and final print production files.

CHARGE | ART DIRECTION

CHARGE is an entrepreneur storytelling conference held each year in Nashville, TN. Founded in 2014 by Mountain Agency and Jumpstart Foundry, I was hired to brand the event and create an identity for it. I designed the logo, brand standards, and support art for the event (both years).

American Cadence Records | Strategy + Art + Creative Direction

Co-Founder, Creative Director and Chief Producer/Engineer for American Cadence Records, a not-for-profit record label established in 2012. This was a great opportunity to combine my professional background in marketing and advertising with my love of music production. Through my efforts with ACR, we were able to play several official SXSW showcases, produce vinyl records, and do photoshoots with great photographers including Joshua Black Wilkins, tour the US and Europe and do our best to give back to the community.

www.AmericanCadence.org

WW+TRC | Music Production + Video

In November 2016 I went to Classic Studios in Bristol TN/VA to produce and document Woody Woodworth & The Rebel City's debut record. Half of the band lived in the Washington DC area and I was bringing a studio player from Nashville with me, so we met in the middle — Bristol, Birthplace of Country Music. I produced the album as well as recorded and edited the teaser video and the live acoustic song as promotional media to use as we near the album's release date (Spring 2017). Engineered by Gene Hughes, a most excellent dude.

Beav's BBQ | LOGO + ART DIRECTION

In January '17, Spencer Beaver took the leap from his steady job to full time BBQ smoker and caterer. I designed his logo, menus, catering forms, and consulted throughout the business's birth.

Anchored by a 1,000 lb. custom-made smoker, Beav's BBQ offers everything from smoked meats, sides and sauces. Website will be up soon.

La Tavola | LOGO + ART DIRECTION

La Tavola is a monthly, informal wine class led by wine expert Robin Riddell Jones. La Tavola is Italian for 'a set table'. I created the handwritten logo as a nod to the casual vibe and added a subtle "table" underneath to accompany the name and message. Each month I printed a different menu and silk screened the notebooks for attendees to take notes on wine and all of the great stories Robin had.

Live & In Person | LOGO + ART DIRECTION

Live & In Person is an event sponsored by American Songwriter Magazine. The first one was in Muscle Shoals, home of FAME studios and the Muscle Shoals Sound (Arethra Franklin, The Rolling Stones, Percy Sledge, Clarence Carter, etc.). Live & In Person is designed to be an intimate, all inclusive weekend in iconic music destinations. The logo is a Gibson "open book" headstock with a highway sign as the bottom, representing music, travel, the music highway. The bar graphic and color scheme are designed to be adapted to future events in different locations.

Yelawolf Album Release | ART DIRECTION + CREATIVE PRODUCTION

Working with Yelawolf and Interscope Records we produced a series of album release events and media buys for Yelawolfs new album “Love Story.”

With Wolf, we conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album.

With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week!

Red Bull Delta | LOGO

This was an internal logo for the Delta region within Red Bull's Sound Select teams. I was asked to include a water element and a triangle shape. I included some of the final directions I worked on just to show an example of my process (post sketching).

Construction Chris | LOGO

Construction Chris built or rebuilt half of East Nashville's new, trendy houses. He was one of my best friends and I was happy to help him design his logo, website and branding as his business expanded rapidly through his excellent sense of craft and skill level.

Tragically, he passed away in a motorcycle accident on Aug. 3rd, 2015. I'll keep this here as a reminder that there is a relationship and spirit in all things. Sharing the human experience is a crazy thing.

songspace social | ART DIRECTION

songspace was new to the market and wanted help getting the word out to songwriters, publishers, record labels and other influencers working in the music industry. I designed a series of happy hour hangs with bartenders in a casual, private agency environment. They successfully acquired new customers and interest in what songspace was doing.

I like this piece because it is a classic Didot and Gotham sans/serif pairing with the messy sketch graphic.