No Kidding Around in Hot Toy Hunt

What makes a toy a potential best-seller months before it hits store shelves? Toy companies use a little bit of color and flair but a whole lot of psychology and science, say innovators and experts gathered at the annual Toy Fair in New York City.

http://www.wbir.com/video/2159123878001/1/No-Kidding-Around-in-Hot-Toy-Hunthttp://cdn.newslook.com/6e/6e9be2a14a6a7224d472caa6984e39bd/images/frame_0010.jpgNo Kidding Around in Hot Toy HuntWhat makes a toy a potential best-seller months before it hits store shelves? Toy companies use a little bit of color and flair but a whole lot of psychology and science, say innovators and experts gathered at the annual Toy Fair in New York City.Jim SilvertechnologyFinancerichard northnewslookDavid FuhrerUnited States of Americanew york city02:44