Khloé Kardashian Odom is starting the summer bikini-season off right by announcing her participation in the 2011 “Nivea Good-bye Cellulite, Hello Bikini! Challenge.”

It is a four-week program that combines fitness, nutrition, style and skincare with Nivea Good-bye Cellulite products.

The reality starlet will use Nivea’s Good-bye Cellulite Fast Acting Serum and Advanced Good-bye Cellulite Gel-Cream to help visibly reduce the appearance of cellulite and help to increase overall bikini confidence.

Meanwhile, Nivea Skincare and Rihanna have announced the “Rihanna Live” sweepstakes, an opportunity for Nivea Facebook Fans to win tickets to global music icon Rihanna’s upcoming North American LOUD Tour; sponsored by Nivea. (Read: Nivea Calling You to Meet Rihanna on Facebook)

“Yes, I have cellulite—that’s no secret. I’m so excited to partner with Nivea to help me feel even sexier this summer,” said Khloé. “I saw the great results that my sister Kim achieved when she took the 4-week Challenge a few years ago, so now I’m choosing to do something to increase my confidence and make my skin look smoother.”

Khloé (pictured above) is also encouraging women everywhere to join her in taking the Challenge to help get bikini confident for summer. Women can register to take part in the Challenge by visiting Facebook.com/NIVEAUSA.

Khloé will also be documenting her progress throughout the four-weeks via Twitter. It was announced Thursday, May 26.

Nivea is a leading manufacturer of consumer products for skin and beauty care.

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