Mark Willand has been chosen to handle the U.S. promotions and marketing of Howard Baldwin's Autobiography due out in October 2014.From Amazon.com: From his start as an owner in the World Hockey Association at the age of 28 ("slim and none" was a Boston sportswriter’s assessment of Howard’s chances when he was first awarded the New England Whalers franchise), to winning the Stanley Cup with the Pittsburgh Penguins and then on to Hollywood success, Howard Baldwin recounts his hugely entertaining life story. Baldwin has lived his life according to his belief that we should pursue our heart’s desire. He never met a challenge he couldn’t beat. From an entry level position in the ticket office of the Philadelphia Flyers to building his own World Hockey Association franchise, Howard has built an impressive reputation as a maverick in the world of professional hockey. As president of the WHA he led the merger with the NHL, and then later became a key figure in the expansion of North American hockey into Russia. He even moved successfully into the film industry, producing a number of outstanding films. Slim and None is a story of perseverance, persistence, and ultimately, personal fulfillment. Baldwin and Milton have crafted an intimate portrait of a life within hockey spanning from the rebellious 1970s to the tumultuous 1990s and beyond.