The Penny Arcade Expo (PAX) returns to Australia in October 2014, and industry heavyweight Pete Hines (Vice President of PR & Marketing at Bethesda Softworks) will be providing the opening ‘storytime’ keynote on Friday morning.

Since 1999 Pete has worked at Bethesda leading their marketing, PR, and community efforts. Pete has helped bring franchises like The Elder Scrolls, Fallout and Wolfenstein into the modern era of gaming and has been an important part of bringing successful new IP such as Dishonored and The Evil Within to market. He’s done everything from writing manuals to playtesting games to serving as the company’s chief spokesman, and has worked on every title Bethesda has made over the last decade and a half.

MEDIA / COMMUNITY MANAGER AT MKAU GAMING AUSTRALIALance has a huge love for gaming. He plays any game that comes his way. If he isn't bringing you all the latest news, you'll find him online in a multiplayer game, so hit him up for a few games.