Kerusso

Founded in 1987, Kerusso has become the premier producer of Christian-themed apparel, jewelry, gifts and accessories. Today, the Kerusso campus occupies 10 acres, which is home to 65,000 square feet of manufacturing, shipping and office space. Kerusso has been ranked as one of the fastest-growing private companies in the country by Inc.com.

Challenge—

To create a search engine marketing plan to increase sales, improve online visibility and convert more Web site visitors into customers.

Solution—

Result—

After Textrix executed these initiatives, Kerusso’s Google rank for targeted keywords improved from page 26 to averaging on page one within the first 5 organic results. This generated over $500,000 of new online sales in 12 months. In addition to increased B2C sales, the online marketing plan resulted in over 1,800 new leads for distributors wanting to carry Kerusso products—and almost $300,000 in new B2B sales.