Old VS New SEO

Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO techniques. With SEO, it’s not just a question of taste or style, it’s a question of effectiveness, and there’s just no denying that the new ways are the right ways. Let’s take a look at how things used to be compared to how they are now.

SEO used to be all about the technical side of things. That’s about as simply as I could put it. You needed to build links and you needed to build a lot of them and you needed them build yesterday. That was the whole shtick.

Today, as we so often say, that kind of crap gets you banned. New SEO is about content and creating websites that rank the highest because they offer the best possible experience to the searcher. Sure, there’s still stuff to tinker with on the backend of it all, but content is the engine that drives your jalopy forward, one mile at a time.

To see the change from old SEO to new SEO laid out for you, take a look at the infographic below. It’s a pretty accurate representation of the SEO paradigm shift we’ve been going through these past few years.

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@Alexander I'm not saying that all. I'm commenting on the 'throwing the baby out with the bath water' question by David. I think SEO has evolved dramatically, and like you said, if you don't comply you will get left behind. In your comment you say, 'Content is just part of it...'. That's the part that I think will always remain at the core of SEO as it continues to evolve.

@Neil, although I agree with your two points as being part of the essentials of SEO, I'm sorry it's naive of anyone to sit back and say nothing has basically changed. There have been countless algorithmic changes by the search engine giants, especially Google.

If you don't comply to the latest "SEO" / Content Marketing strategies and standards, your competitors will and you'll lose out on the web equity, which you may or may not have gained in previous years.

It's not just about content, it's about creating the best user experience possible. Content is just part of it, but it's the application of the content that matters most.

It's about the overall value of your site to users and the way Google scores it systemically.

David - I'm on the same page as you are. When I learned what I know about SEO which was about 9 years ago, it was about great content that did two things.

1. Please your human visitors

2. Please the search engines

At this level I don't think much has changed and I really don't think much will. That being said, this was before Facebook and social media when the keyword tag and backlinks were very important. Like the author said, it was more technical. With social media and sharing, now Google has a new way to look at the value of content. If people value your content, they will share it, comment on it, 'Like' it, +1 it etc.

As far as throwing the baby out with the bath water though, I'm of the opinion that SEO will remain about properly crafted, outstanding, value-driven content. This for me is part of the old and the new SEO (and in my opinion the future SEO).

Thanks Tim. Unless you live it and breath it, you're not doing it correctly. I think showing actual functioning examples with positive metrics (depends on the local benchmark) of what you do and what you were explaining helps.

After the crack down of various blog networks, the top goal of most SEOs these days is to create their own Private Blog Networks (PBN). Since you have complete control over the content on the websites, the number of outgoing links and the sites to which the links go out to, its possible to have a PBN with zero footprint. Even if one of the sites in the PBN gets penalized or de-indexed by the next Google algorithm, the other sites are protected and will continue to pass juice to your money site.

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