DONATE ONLINE

Your gift can help protect our air, water, land and wildlife, and our health. Support for EarthShare National helps us continue our innovative partnerships and programs aimed at accelerating the pace of positive environmental change.

"One"

Created and produced by EarthShare's pro bono ad agency,
DraftFCB-Chicago, our environmental public service advertising (PSA)
campaign was been distributed through the Ad Council to thousands of
media outlets every year from 1992 to 2008. EarthShare's PSA campaign
is one of the largest environmental public service media campaigns in
history.

EarthShare ads appeared on CNN, NBC and CBS; in Sports Illustrated,
U.S. News & World Report, Oprah, People, InStyle, The New Yorker,
Entertainment Weekly, Time, The New York Times; and via many other
publications and broadcast stations.

If you're a member of the media and you'd like more information or EarthShare's materials, please contact us!

TrackBack

TrackBack URL for this entry:http://www.typepad.com/services/trackback/6a00e554936bef88340105351acf49970c

Comments

You can follow this conversation by subscribing to the comment feed for this post.

We appreciate your feedback, and we understand our PSA's evoke different responses from different people. We hope you’ll check out some of our other archived PSA's as each one is different: www.earthshare.org/public-service-advertising.html

In the meantime, we can tell you that we’re moving away from the PSA – stay tuned & keep the feedback coming!

I would love to support Earthshare if I had some extra money, because I believe in the goals, but I hate the PSA's and I'll tell you why: Many of the statements, such as "There is only one boy," etc. "What if you had to choose..." are meaningless and based solely on emotional "grab-factor." I would love to see PSA's out there for you that are simply filled with facts and information, not so obviously trying to play on emotion.
Thank you.
Phil