2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So what will this year bring? Even more content! But will yours be a big hit or a big waste of money? This guide should help you start […]

Marketers produce campaigns to generate an inquiry, then qualify that interest with a series of outbound communications, and finally pass the qualified lead to a sales rep for follow up. From that point, it can take more than a year to close, and involve a slew of people on the customer side, from purchasing agents, to technical specifiers, to decision-makers.

The sales process is also complex, involving not only the face-to-face account rep, but also sales engineers, inside salespeople, and others. They help get all the buyers’ questions answered, negotiate the terms, deliver, install and trouble-shoot the product, and do whatever else needs to be done to satisfy the customer’s needs.

So, consider the difficulty of establishing the numbers that go into an ROI calculation in this kind of situation. You can’t blame B2B marketers for throwing up their hands and relying on interim metrics like response rate and cost per lead.

The author offers an approach to ROI in the post, so click through to review.

Marketing ROI as a separate entity doesn't make any sense, because it cannot stand on its own without Sales. The more practical approach is total cost of sales and marketing as the basis for ROI building, then negotiating with the CFO on the marketing budget to show the impact of spending flucuations on future revenue streams.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.