BrewDog launches World Cup publicity stunt with Vote Sepp beer

ByRichard Siddle

Published: 26 June, 2014

Another day, another BrewDog publicity stunt, but its idea to launch a Vote Sepp beer in honour of FIFA's president, Sepp Blatter, in a typically cheeky move to get the 2022 World Cup switched from controversial Qatar to a safe bet Scotland, is bound to result in even more headlines - including this one - for the maverick Scottish brewer.

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