NLP in Sales

NLP in Sales is designed to achieve your organisational goals by providing your sales team an extra-ordinary competitive advantage through a deep understanding of the human thinking processes that underpin human communication and sales. This means your sales team will deeply understand, adapt to, and influence the individual client’s psychological buying strategies.

Why Attend:

Our courses move people from the traditional sales approach, which is usually taught within strategic selling programmes, to a new level of sales artistry. On attending this unique programme, your sales team will be fully equipped with a unique set of tools, which will enhance their approach to prospects, enabling them to present your sales messages in a way which resonates deeply with your prospect’s personality type, making it easy for the client to say “yes”.

Your sales team will be able to attract the most desirable prospects, increase the value of each order, improve their “win” ratio, cut the length of the sales cycle, dramatically improve customer rapport and leave your competition wondering what happened.

What You Will Learn:

How to understand your clients’ mental strategies and motivations

How to gain extra-ordinary deep rapport with anyone in moments

How to use specific questioning strategies to get to the heart of objections

How to read and influence body language and other non-verbal behaviour

How to elicit the real intention behind an objection, and deal with it at a deeper level

How to enable people to buy without hard selling

How to understand the factors that drive overwhelming desire

How to use another person’s hot buttons to create enthusiasm and passion

How to understand the deeper motivation that drives decision-making

How to speed up the decision-making process

How to read and influence body language and other non-verbal behaviour

How to influence others and come across as seemingly impartial

How to use hypnotic language to create responsiveness

How to maintain an optimum selling state to ensure sales success

How to harness the skills the most powerful communicators have been using for centuries

How to improve questioning techniques to better define customer needs and beat the competition

How to generate a receptive response, even with the most challenging of customers

How different personality types respond to the close

How The Course Is Structured:

Participants will set their individual outcomes and learning goals at the beginning of the course in order to maximise the learning experience and will benefit from an experiential and pragmatic approach to learning. The course will provide a balance of presentation, demonstration and experiential exercises.
The coaching and feedback loop will be used to give self and others feedback on their learning and development.

You Will Be Able To:

Understand your clients’ mental strategies and motivations

Gain extra-ordinary deep rapport with anyone in moments

Use specific questioning strategies to get to the heart of objections

Read and influence body language and other non-verbal behaviour

Elicit the real intention behind an objection, and deal with it at a deeper level

Enable people to buy without hard selling

Understand the factors that drive overwhelming desire

Use another person’s hot buttons to create enthusiasm and passion

Understand the deeper motivation that drives decision-making

Speed up the decision-making process

Read and influence body language and other non-verbal behaviour

Influence others and come across as seemingly impartial

Use hypnotic language to create responsiveness

Maintain an optimum selling state to ensure sales success

Harness the skills the most powerful communicators have been using for centuries

“What a fantastic course! Super learning experience led by an inspirational trainer”

Fast-forward Research

“Excellent course with genius trainers. Simply Superb!”

Roberto Buhain

“Would certainly recommend”

Richard Turnbull

“Great - made me realise what works for me”

Gina Blythe

“An increase in awareness of others”

Martin Goldsmith

“The training standard was remarkable. Great style from all the tutors. Very, very impressed overall.”

Stefano Serpagli

“Phenomenal sales course. I would recommend to anyone. ”

Joe Powell

“The Business NLP Academy has provided Bradford College with the skills and abilities that its’ staff can now use across our varied departments including Staff Development, Marketing, Teaching and Well-Being
”

Bradford College

“Both John Thompson and Helen Doyle worked well with those who attended, meeting our individual levels of expertise, with a variety of real life metaphors, practical exercises and differentiation in delivery styles.”

Bradford College

“The Business NLP Academy demonstrated real commercial savvy”

ATS Euromaster

“A very positive experience, and from this I would like to build. ”

Patricia King, Gulf Air

“As a result of our time with the Academy, our team has been able to translate the learning very quickly into real, commercially focused applications with tangible ROI”