Wednesday, August 2, 2017

Italian Signature of Skin, science, and Soul - [comfort zone] has launched the Hydramemory range of skincare products that
recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest
natural-origin active ingredients. I was glad I made it to the early morning beauty event to get myself updated with their insightful, wonderful beauty updates from Italy. Somewhere, somehow made me missed my Italy holiday pulak, haha. In fact, I have started using the cooling eye gel that's hydrating & soothing my eyes before I sleep. Feels so pampering, no oil seed forming (I dare not use any eye cream/eye products due to this reason) and hoping to prevent any aging signs from happening for my age in 40's now.

When it comes to healthy skin, our defender is one of the very
things that make life possible - Water. The skin’s outermost layer is composed
of 20% to 35% water. Together with proteins and lipids, water gives the
skin its characteristics of softness, flexibility and elasticity. Lack of water (less than 20%) causes the skin
to become parched and more susceptible to the
formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a
balanced organism of defense against
assaults.

[ comfort zone ] has developed a
24-hour double hydration system for the Hydramemory range of products. The exclusive combination of
natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that
not only provides water, but also restructures
the cutaneous barrier and distributes water inside and outside the cell evenly.
Light “sorbet” textures without silicones complete the
innovative mechanism of action, which delivers immediate and lasting hydration,
bestowing softness, elasticity and luminosity - the visible attributes in
healthy skins.

Helena Holden, [ comfort zone ] International Training and
Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so
that the level of moisture is modulated, thereby meeting different personal
needs and weather conditions.”

The Active IngredientsNatural ExtractsAn exclusive blend of natural extracts delivers the
mechanism of double hydration. Apple, lentil and watermelon rind are extracted
as functional mo­lecules essential for the restoration of the skin’s barrier.
The blend stimulates Aquaporins to facilitate the transport of water to the
heart of the cell and promotes optimal diffusion of water within the different
layers of the skin.

Biomimetic
Fragments of Hyaluronic Acid

Biomimetic Fragments of Hyaluronic Acid replenish
moisture into the dermis and epidermis layers of the skin.
It also has the ability to empower the hyaluronic acid in our bodies to create effective water reserves for the skin.

Moringa Oil from Certified Fair Trade Cultivations

Moringa Oil from Certified Fair
Trade Cultivations, also known as the “Miracle Tree”, is rich in omega 3, 6 and
9, Vitamin E and phytosterols. It reduces Trans Epidermal Water Loss (TEWL) and promotes antioxidant action.

The Range

The [ comfort zone ] Hydramemory system comprises
an essence, eye gel and a mask, along with a serum, cream gel and cream.

The Hydramemory
Essence is a concentrated fragrance-free solution, as light as a toner but
as powerful as a serum. The essence provides immediate hydrating action,
inducing softness and radiance to the skin with Hydramemory’s active
ingredients boosted with 11 hydrating activators in a natural base of tamarind,
and the natural components of skin’s hydrating factors (NMF complex). The
Hydramemory Essence retails at RM288.

The Hydramemory
Eye Gel brings about relief to tired eyes and defends the eye contour
against age markers. Mediterranean
Apple Extract is added to reduce dark circles and puffiness. The metal
applicator ensures a pleasant and functional application for a refreshing and
anti-fatigue action. The Hydramemory Eye Gel retails at RM228.

The Hydramemory Mask
is a leave-on gel mask. The high content of Hydramemory’s active ingredients in
this mask delivers an “express” hydrating effect and brings about a profoundly
quenched, revitalised and smooth skin. The “sorbet” texture of the mask allows
the layering of other products. The Hydramemory Mask retails at RM218.

The Hydramemory Serum is
formulated with biomimetic fragments of hyaluronic acid, macro hyaluronic acid
and a blend of natural extracts, for intensive moisture. The "sorbet"
texture immediately quenches skin's thirst, giving a fresh sensation and feels
utlra-light on the skin making it a preference for men and women. Skin is
visibly more hydrated, fresh and bright. The Hydramemory Serum retails at RM368.

The Hydramemory Cream and
Cream Gel preserve the skin's water
balance with a 24-hours double hydrating mechanism. The efficient action of macro
hyaluronic acid, a blend of natural extracts and moringa oil from certified
fair trade cultivations delivers all-day moisture, softness and smoothness to
the skin. Hydramemory Cream Gel is recommended for normal and mixed skin as
well as warm and humid climates, whilst Hydramemory Cream for normal to dry
skins. The Hydramemory Cream Gel retails at RM298. The Hydramemory Cream
retails at RM318.

Hydramemory is developed according to Comfort Zone’s
rigorous product formulation policy utilizing only the finest and safest
natural-origin ingredients, and the most advanced molecules and carrier
systems. The principle of this approach is represented by the Comfort Zone’s
SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all
the products.

[
comfort zone ] is founded by Dr. Davide Bollati, who started his study on
anti-aging in 1989. The pharmacist and cosmetic chemist founded [ comfort zone ]
in 1996 in Italy, from his family’s cosmeceutical research laboratory and
manufacturing in Parma. His mission is to promote a holistic, soulful, healthy
and sustainable lifestyle, with advanced science-based conscious products,
hence the tagline - “Skin Science Soul”.
SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer
unique. [ comfort zone ]represents a
complete system of care for the skin, body and soul.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”

Founded in 1996, [ comfort
zone ] is the professional cosmetic brand of the Davines Group S.p.A., with
headquarters in Parma, and owned by the Bollati family. The group is now a B
Corporation, a business that has a positive impact on people and the
environment, as well as being an international company with a presence in over
90 countries, employing a multicultural staff of different nationalities. The
company’s products are distributed in five continents and have several branches
in Europe and in the United States.

Started as a research
laboratory and production site of cutting-edge formulations for third parties,
the business has developed into a multi-award winning company that is renowned
around the world. The evolution of [ comfort zone ] is guided by the Chairman,
Dr. Davide Bollati. His vision - combining sustainability, refinement and a
strong scientific background as a pharmacist and cosmetic chemist - is the
motivation behind the constant pursuit of excellence.

Product development takes place within the company's
labs and is monitored by a Scientific Committee of physicians and researchers,
whose contributions shape the scientific and cutting-edge approach. In [
comfort zone ] products, each ingredient is deliberately selected through a
"conscious-based" formulation philosophy that favours the best
ingredients of natural origin – constituting up to 98% of the products to
guarantee the highest effectiveness, safety and sensoriality.

[ comfort zone ] products, made in Italy with
electricity from renewable sources, are free of parabens and mineral oils, and
silicones have been replaced with natural oils and butters. The
entirely-recyclable packaging has been designed to minimise the environmental
impact, reducing the use of raw materials and superfluous elements. For further information, check out www.comfortzone.it

About
Luscious Solution Sdn Bhd

Luscious Solution Sdn Bhdis established in 2008, initially carrying the name
Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based
cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution
and ventured into hair and scalp therapy. It started the distribution of Nubea,
an Italian haircare specializing in essential oils for its scalp therapy. In
2014, Luscious Solution distributed Naturys, a 100% certified organic, leading
organic skin care brand from Italy, manufactured by Bema Cosmetici Research
Laboratory. Besides that, [ comfort zone ] brand had also been distributed in
the same year. [ comfort zone ] is a high quality, highly effective Italian
skincare with diverse range of products and treatment offerings. Most of the
brands had since garnered rave reviews in local print and online media. Luscious
Solution is part of the Cheerful Marketing Group.

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A Fire Dragon who loves spa, shopping, singing, dancing, dining, reading, swimming and travelling to explore different cultures around the world esp. China (5000 years of living history).My philosophy in life is simply live life to the fullest and my principle in life is strive for the best in everything I ventured into. I'm passionate about fashion, good food, health, beauty & wellness for healthy body, mind and soul. C'est beau la vie!
(Email:jacyntacsy@yahoo.com.my)