All posts tagged USA

Jessie and Michael are sitting in the loft pouring over offshore accounts and blind trusts, trying to find the man that set Michael up. Fiona is gathering intel and Sam is taking photos. Everyone is in on this.

Jessie and Sam arrange a way to break in and speak to Stigler, the man behind the man who framed Michael. While Jessie prefers “to be sober,” Sam is drinking a beer as they plan a way to fend off the guards and get into the locked room that holds Stigler and his entourage of women. Stigler, it turns out, is an arm to the Eastern Bloc. Jessie and Sam execute their plan and Stigler doesn’t believe them, until they show a photo of Lucien to Stigler and tell him to ask around as to how he was killed.

Tavian Korzha is the man who did it. Stigler says he’ll check on it and calls his extremely beaded guards off. A few lives are riding on this one, Sam says as they exit. Read More »

When it comes to online content, USA Network has set an envious example for other TV networks with its extensive programming-based interactive offerings. Fans have been solving photo hunts and answering trivia questions on the network’s site for years, but starting today, with the launch of its new fan loyalty program Character Rewards, USA is entering a new realm in viewer participation. Few other networks have so far attempted a site that has the potential to both engage fans anew and change how they consume programming.

An extension of the network’s previous interactive gaming site, Character Arcade, Character Rewards gives fans actual incentives to watch its videos, play its games and share through social media by assigning point values to activities that are redeemable for virtual in-universe goods, real wares from the network store, and for the very ambitious, signed memorabilia. Points will be tallied on a site-wide leaderboard where fans can see how they stack up against others live.

“We believe our fans, especially the super fans, are the best kind of brand ambassadors for the network,” says Alexandra Shapiro, senior vice president of brand strategy and digital strategy for USA Network. “What better way to get them to do what they love to do, which is share content and spread the word, but also reward them in the process?” Read More »

Last night, the cast of the USA crime drama “White Collar” participated in a panel hosted by the Paley Center in anticipation of their second season. Promising to come clean, the actors — who were joined onstage by co-executive producer Jeff King — didn’t say anything scandalous, but did out themselves as a friendly and collaborative group who know their way around a dance floor. (Despite the egging on of Marsha Thomason, Tim DeKay declined to bust out Beyonce’s “Single Ladies” dance.) Read More »

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