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Saturday, May 6, 2017

How to Easily Create a Professional Web Presence

Probably the biggest reason so many websites are powered by
WordPress or SoloBuildIt is because they're just so easy to customize. You can install a new site
and make it look good in just a few minutes with the power of themes.

But you want to be careful. Remember, this is your online
“storefront” so you want to make sure you offer a good first impression for
potential customers.

Choosing the Right
Theme

SoloBuildIt and WordPress offer thousands of freely
available themes. You’ll find them in hundreds of layout variations and
limitless color combinations. Some are easily customizable with point and click
dashboards, and some offer special functions designed for specific business
structures.

There are so many options, in fact, that many new website
owners become overwhelmed just trying to choose the right theme.

Here are a few guidelines to help you make a good choice:

For a
professional look, more white space is better. Themes that are too busy
are distracting for visitors.

With very few
exceptions, you should choose dark text on a light background.

Watch for links
in the footer. The last thing your service provider website should do is
link out to gambling or insurance sites.

Also, once you choose a theme – stick with it for a while.
Constantly tweaking your theme might make you feel as if you’re accomplishing
something, but in reality it’s a form of procrastination and will prevent you
from getting real work done. Not only that, but if your potential customers
notice that your site is changing all the time, they may think you’re not quite
ready for business.

Spend Money Where it
Counts

You might also choose a premium – or paid – theme.
StudioPress, Elegant Themes, and Woo Themes are some of the most popular
choices, and all offer beautiful, professionally designed themes at affordable
prices.

If you want complete control – including the links that are
in your footer – you might want to opt for a premium theme. Another purchase to
consider is your header design. While most themes allow for a text only header
– just your site name and tagline – a well-done graphic will have more eye
appeal.

Another place you might want to spend a little money is on
your content. Professionally written website copy can help with SEO and entice
potential customers to trust you with their important projects.

While
you certainly don’t have to spend money to create agood looking website, if
your budget allows, consider investing inthese three areas. You won’t regret
it.