For 20 years, we’ve studied how to help dental practices grow

From accounting to marketing to call-tracking software

Since the early 2000s, Patient Prism’s founders have worked with hundreds of dental practices. We started in the role of certified public accountants. As CPAs, we prepared the books of diverse practices.

That experience helped us see the differences between thriving practices and others where growth had stalled.

We saw how fast patient attrition can cause a practice to shrink. It happens unless the practice constantly invests in marketing to win new patients.

Marketing services

So for several years, we offered marketing services to dental practices. We built and managed websites. We ran pay-per-click ad campaigns.

From that experience, we saw which marketing investments consistently deliver high returns. More important, we saw how many practices waste money on marketing that doesn't pay back its cost.

To our surprise, we saw that many practices waste money even on tactics that generate plenty of inquiries.

Although the phones ring often, inbound calls don’t bring in enough new patients.

Leadership Team

Amol Nirgudkar, CPA, CGMA

Co-founder & CEO

He is in an unusual position to offer practical insights. As a certified public accountant, business consultant, author, entrepreneur, and former owner of several dental practices, he has 20 years of experience working with dental practices, both large and small.

Through the three companies he founded, Amol has served more than 500 dentists across the United States. Through his work, Amol saw firsthand a growth challenge that all dental practices face. No matter how successfully they may market their practice, they lose many new patients because their front office is ineffective in handling phone inquiries.

To help solve that problem, he founded Patient Prism in 2015 as the world's first immersive call visualization platform. The software uses both machine learning and American call coaches to evaluate the way dental offices handle phone calls in near real time.

Amol co-invented the patented and patent-pending technologies used in Patient Prism. One eliminates the need to listen to recorded phone calls by providing the information visually. The other technology details specific words spoken by the patient during the call so dentists and managers know which services callers are requesting. Amol continues to work with artificial intelligence and machine learning to help dentists build commercially successful practices.

Amol has also written several articles and e-books, and published a paperback book called Profitable Niches in General Dentistry (2014).

In his spare time, Amol also runs a quantitative hedge fund and travels the country with his 13-year-old piano prodigy daughter to piano competitions.

Mike SpiessbachCo-founder & Chief Operating Officer

Mike Spiessbach

Co-founder & Chief Operating Officer

Mike is a founding partner of both Patient Prism LLC and ConstantCoach.Me. He is also founder of LogixKore.com, a company that secured several million dollars of contracts from Fortune 500 companies and government during its first year of operations.

Mike has held executive positions in software development, sales, and marketing at Gateway, CompUSA, and AVI-SPL.

Over the last 20 years, he has provided industry-leading solutions for multiple fortune 500 companies and many small businesses.

Mike is an expert in analyzing inbound phone calls from new customers. Over his career, he has personally analyzed more than a million such calls.

Mike has dedicated the last two years to developing the Patient Prism® cloud-based software.

Deborah E. BushDirector of Content

Deborah E. Bush

Director of Content

With over 30 years of experience in both technical and marketing communications management, for the dental and financial software industries, Deb is dedicated to strategic content development for Patient Prism LLC and ConstantCoach.me.

Deb previously served as a Partner & Director of Content at Dentist Profit Systems LLC, the Director of Communications for the Preeclampsia Foundation, Director of Communications for The Pankey Institute, and Publications Manager of CS Thomson Reuters.

Robin MorrisonDirector of ConstantCoach.me Learning Management System

Robin Morrison

Director of ConstantCoach.me Learning Management System

Robin Morrison's, Director of ConstantCoach.me Learning Management System, passion for dentistry and health care, combined with her entrepreneurial spirit, lead her to become the founder of two successful companies. She is the president of RLM Healthcare Marketing & Consulting, Inc., founded in 1997, and Dental Consultant Connection, founded in 2011.

Robin began her career in dentistry in 1981, working in an exceptional dental practice as an office administrator and marketing director.

In 2012, Robin teamed up with Linda Miles to form Oral Cancer Cause, Inc. (OCC), a 501(c)3 non-profit corporation. As founders of OCC and partners in additional dental projects, Robin and Linda have worked tirelessly to form an organization that financially assists oral cancer patients and their families, while creating awareness about oral cancer.

Beth GaddisVice President of Marketing

Beth Gaddis

Vice President of Marketing

Beth Gaddis is passionate about connecting patients with dentists.

As the marketing director for two large DSOs, she designed marketing campaigns, online reputation strategies, in-office training materials, and new websites for hundreds of dentists across the country.

As the Vice President of Marketing at Patient Prism, she helps dentists understand if their marketing efforts are working and how they can convert more callers into new patient appointments.

Prior to dental marketing, Beth was a journalist who worked at the CBS affiliate in Boston, the ABC affiliate in Tampa, and at the Tampa Tribune newspaper.