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December 2016

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GAP, the iconic US brand has recently launched its S/S 2012 collection in UAE. Alongside, it has also unveiled its new global marketing campaign – Be Bright.

GAP officials informed that the brand is embracing colours in every shape, form and shade and that the new campaign has been designed to celebrate vibrancy of colours.

The S/S collection is available in luscious colours, meant to brighten any wardrobe and elevated in the signature 'GAP' style, the spokesperson added.

“GAP has been inducing new energy and confidence into its products, which started with its 1969 jeans and premium black pants and continues in to the S/S 2012 line with its coloured denim and khakis”, the Global Marketing Officer of GAP said.