Growing Influence Leads Reader Interests

Technology wielded its influence over nearly every sector of marketing, but none was of more interest to Marketing Daily readers than the world of social, which was enabled more than
ever by the widespread penetration of smartphones and tablets.

Technology has become a central point in people’s lives, illustrated by consumers’ increasing average monthly spending on cable TV, home Internet, mobile
phone and digital subscriptions (including streaming video) to $166 a month, equivalent to 17% of their monthly mortgage or rent payment. Additional costs such as downloading songs, apps and other
products averaged an $38 more a month. The findings, from the AICPA, suggested that spending would only increase as households added more devices.