Overview

The sports division aims to provide members with hands on experience in the sports industry that will hopefully set them apart from the rest when looking for internships/jobs in the future. We will achieve this goal through our three main projects. We will work with the Penn State Athletic marketing department for two projects, one with Men’s Basketball, and the other with the baseball team. Our third project will be working with the State College Spikes. We will also have a number of guest speakers coming in throughout the year to provide advice and networking opportunities to our members.

Projects

PSECU is working with the Sports Division for the second straight year, building upon a project began with interest in promotions at Nittanyville. PSECU has held two events at Nittanyville this year, and our PSAMA team created a survey to analyze what Penn State students knew about PSECU before their event, as well as after. The data will be analyzed to further understand what PSECU can do to educate students on their services. In addition, the team is working with a budget to create a promotion to engage PSECU with Penn State students. The account will create a report at the end of their projects to present to PSECU.

Our members working with Under Armour are conducting research analyzing consumers thoughts, opinions, and buying habits related to athlete endorsements. They will spend the beginning portion of the project working to construct a survey that will gather relevant data on the topics to be sent out to anyone highschool age or older. The second piece of the project will be collecting and analyzing the data, which will culminate in a report to Under Armour on their findings.

Our members on this account are working with Penn State Athletics and the local YMCA to pair the two together in an event promoting a Penn State Lady Lions Basketball game in February. The event will feature a youth basketball tournament, organized executed by PSAMA. The team is spending the semester working on logistics and promotion of the event while planning and preparing how to best execute the tournament.