Search keywords – revelations from AOL

After widely known AOL’s mishap, when certain search logs got available to public, the data spread around like crazy. Ofcourse we’ve got a sample for our internal use. Analysis had revealed the following:

– most people need another search system to find Google, Yahoo or MSN. Apparently somebody out there is actively working on a search system to find AOL.

– eBay seems to be second most popular search term (after Google, ofcourse). Nobody knows where it is, but we know it’s out there somewhere!

– People hooked on AOL really need to get a grasp on reality and stop searching for ‘internet‘ on AOL. It’s out there, really! AOL is a part of it, not the other way around.

– a lot of people are looking for weather. Open the damn window, it’s closer then you, nerds, think!

– MySpace is another major search term (number of terms, actually). Really, Microsoft should make it much easier to remember to attract more people.

– surprisingly enough another hit term is “bank of america“. Why? Why? Why don’t people look for “free money” or “free lunch” is beyond comprehension.

– it’s amazing how some search terms are aligned. Sorted by frequency descending here’s the list further down:

white pages

maps

porn

sex

Obviously – not all make it to the finish line… poor people. Next sequence is even more dramatic. Just look:

games

irs

orbitz

I’ve heard that because of recent events the tickets to Mexico are really cheap.