You guys understand that movie pass is losing money by the billions, right? It's not a sustainable model. They're burning cash to either leverage their influence to get power/money from movie theaters, or they're going to collapse (much more likely IMO) and leave people bitter about the idea of paying $12 for a movie and a reduced moviegoing population. Either one is likely to be bad long term for the theaters.

Once moviepass collapses, that would be the time for these theaters to launch their own version of it to try to recapture some of that audience.
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