A new game created in the West Midlands to promote Phones4U has been played more than two million times in the fortnight since its launch.

The Zombies Ate My Phone game, created by Staffordhsire viral game specialist Koko Digital, was launched on October 19 and has become a massive hit.

It was played more than a million timesits first week alone. It has now been played 2.25 million times.

The game, which runs alongside Staffordshore-based Phones4U’s “Missing Our Deals Will Haunt You” advertising campaign, is set in a shopping centre.

It allows players to choose from a range of weapons including water balloons, fire extinguishers and vinyl records to fight off their undead foes and rescue their friends.

Director Chris Steele said the game’s designers drew inspiration from the movies.

He said: “The game has been one of the most enjoyable we’ve worked on, and is probably the funniest we’ve created, taking comedic elements from Shaun Of The Dead and other zombie films.

“It was designed to tie in with Phones4U’s current TV ad campaign and printed marketing materials, and has been a great success so far, helping them build a huge database of potential customers and diverting lots of traffic to their website.”

Koko Digital was formed in 2006, and specialises in viral advergames and social media applications.

Among the clients the firm has workedalongside in the past five years are Microsoft, Currys and the BBC.

The stand-alone version of the game is available at http://www.zombiesatemyphone.co.uk.