2013 HEJ507 Media Relations

DESCRIPTIONMedia engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and to build an effective media relations campaign, as well as gaining an understanding of media and communications practice more broadly.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.