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When you are looking to get your message across it is important to bear a number of things in mind:

the make-up of the content you are putting out there, that it has the right written message as well as the right illustration

that the sorts of imagery sits well alongside the text, here not only graphics or photo illustration have an impact but also video which is becoming more and more important

that you are putting things out on the right channels, this means choosing out of not only your website or blog but also from a range of social media channels, some based around text, like twitter, some based around imagery, like pinterest and instagram, some based around video, like youtube and vimeo

all of this works better, as well, if those posts are timed properly, on a day and at a time that reaches the eyes, ears and minds of as many interested people as possible

Here are a few ideas:

One thing I’ve learned on social media is that what time you post something makes a big difference. While it’s not an exact science, picking when to post on social media is a good strat…

An interesting visual presence above the scroll is the first impression a user gets of a website. Whether that user continues to click can depend on a number of things, including imagery, readability and overall interest in the content. This month we are looking at three trends that make a distinct first impression—dark color overlays on images, brutalism and hollow lettering styles. Here’s what’s trending in design this month: 1) Dark overlay on images It doesn’t matter if the hero image is still or moving, a dark color overlay can help even colors in a way that makes it easier to add text and other elements to a layer on top of the image. While this might sound like a shortcut at first, there’s a lot of value in this technique. The primary reason to opt for a color overlay is to enhance readability. Most images contain light and dark color variances, making it a challenge to add lettering that is readable on every device. Even if there’s a perfect placement for desktop wide screens,