Globalization of the Hospitality Industry

Globalization of the Hospitality Industry
Jennifer Bratton
University of Phoenix

Globalization of the Hospitality Industry
IntroductionThe hospitality industry strives from consumers wanting to get away from everyday stresses. These consumers want to relax and enjoy time away from everyday life. When a person is traveling they need a place to stay, a place to eat, somewhere to visit, and someone to make the arrangements for the travel. Hospitality is known for servicing the guests and making sure that their expectations are meet. This means going above and beyond what they are expecting. The hospitality industry is a global industry. This means the hospitality industry is operating in many different countries. There are many pros and cons to be a globalized organization. It does make doing business a little more difficult. There are cultural, religion, and moral hurdles that has to be jumped over to make sure the business runs smoothly. The article in the Consortium Journal volume 13 issue 2 is a lot about globalization in the hospitality industry. The article discusses the hospitality industry, globalization and tourism, influence of weather, economic factors, cultural differences, expansion and diversity, human resource management, barriers, and globalization and success. Understanding globalization is important to any business but in the hospitality industry it is crucial to survival. This article helps people to understand the pro and cons. This article also explains any obstacles that need to be overcame when globalizing in the industry. Things have changed so much in the hospitality industry and will continue to change. Globalization plays a big role in the changes within the industry. Local chains are now seen in Europe and Italy. Local restaurants are now being seen in Canada and Germany. For example, on most military bases across the world they have fast food establishments like McDonalds and Burger King. Article Information

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Holiday Inn & HospitalityIndustry
The hospitality is all about customer satisfaction and the industry is built on leisure and meeting different needs, the industry is set up with different services from hotels, airlines and all other systems in the travel and tourism which all fall in the realm of the hospitalityindustry.
The hospitalityindustry is not only about hotels or restaurant but there is about 12 other different parts in the industry:
Events
Pubs or Bars
Tourist Services
Gambling
Membership Club
Holiday Parks
Self-catering
Visitor Attractions
Hospitality Services
Hostels
Travel Services
Contract Catering
Starting a business in the hospitalityindustry is a great as the industry promises a bright future for anyone who looking to start a career in this sector, the undergraduates looking to go into selecting for hotel management career course, they need to be a very social person and understanding the different needs of the people.
The great thing about the hospitalityindustry because not everybody enjoys the same services or food, so as an sector which is based on identify people different needs and being able to provide them with a suitable affordable...

...Table of content
Table of content
Introduction
1. Globalization and its definition
2. Globalization and HospitalityIndustry
3. Challenges brought by Globalization
3.1 Globalizing marketing
3.2 Global promotion
3.3 Global advertising
3.4 Global e-marketing
3.5 Global pricing
3.6 Global ethics
4. Strategies and tends toward Globalization
Conclusion
References
Introduction
World maps define national boundaries, but those lines belay the increasingly clear nature of the global economy. As recently as 30 years ago the international enterprise was a relatively rare phenomenon, and the term multinational was seldom heard (Gomes, 1991). Today, many companies have transcended the multinational phase and operate as trans-national or global companies. These labels reflect a major shift in the structure of the world market for goods and services - a shift to a competitive framework that has far-reaching impacts for almost all industries. Experts have predicted that by the year 2015, global corporations will control approximately half of the world’s assets. Сompanies are in the process of internationalizing the production of a vast array of manufactured goods, with mega-companies controlling factories all over the world.
Globalization has become an umbrella word for a number of political, sociological, environmental and economic trends which present...

...Culture, Tourism and Hospitality Research (eJournal by Emerald Insight)
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The Indian hospitalityindustry is growing at a rate of 6% and is expected to reach INR 230 billion by 2015. It contributes around 2.2% to its GDP. According to The Federation of Hotel and Restaurant Association of India (FHRAI), this industry employees 24 lakh people, which is around 8.78 % of the total employed population in India. This makes it one of the most sought after industry for the cross fertilization of cultures.
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How is Globalization impacting the hospitalityindustry?
1: Educating workers around the world: Due to globalization, managers and employees of hospitalityindustry are able to learn about the different cultures, people, religions and other different prospects of life. Globalization also helps them to understand what importance of humanity is. Racism is still a part of some people but due to globalization it is getting hidden.
2: Multilingual services: Due to globalization more and more people from different parts of the world are traveling around the world. Hotels got benefit by these modernization but to maintain this traveling many hotels hire people who know different languages so that their customers feel comfortable and safe.
3: More knowledge about different cultures: So,e years back, people are not use to travel internationally and due to this many people were not aware of different cultures and traditions around the world but now people do travel and this increases the knowledge of people to understand about various cultures
For example: When In India, I see tourist coming from Africa and they wear their traditional clothes and speak different language. This way I understand their culture and their heritage.\
4: Increasing knowledge about different variety of foods: Due to this vast trend of globalization, more and...

...availability of Human Resource for Hospitalityindustry due to:
 Unawareness regarding hospitalityindustry.
 Lack of awareness create social status problem.
 Lack of student counseling.
 No knowledge about the departments of hospitalityindustry.
 Poor knowledge about the institutes offering hospitalityindustry related courses.
 No time management.
 Carelessness regarding career.
 Unawareness of self capabilities.
 Lack of proper system to motivate people towards the hospitalityindustry.
Problems in placement of Human Resource in the Hospitalityindustry due to:
 No department to consult for trained staff.
 No records of the industry regarding availability of jobs.
 No database of the trained staff already working in the industry.
 Poor knowledge of industrial requirements.
 No understanding of organizational behavior.
 Lack of proficiency in foreign languages such as English, French, Arabic etc.
 Stranded students confused which career to choose.
 Lack of entrepreneurship concept
 Lack of industry commitment of jobs for certified professionals.
VISION & MISSION
If proper steps are taken then:-
1. Awareness regarding hospitalityindustry will increase.
2. The social mindset of the people...