Webinar Archive

An Overview of the Principles of Epidemiology and Application in Market Research

Posted by: Tom Richardson on 4/21/2016

As the US healthcare delivery system shifts toward applying “population based” approaches to care, it is very important for market researchers to understand the fundamental principles of epidemiology. The field of epidemiology, which lies at the heart of population health, offers techniques and definitions that can be used to generate insights for market landscape studies, new product development, and commercialization efforts. In this webinar, we will define what epidemiology is and give a high-level overview of some principles and techniques that can be used in market research. We will also review the basics of observational study designs.

An Overview of the Principles of Epidemiology and Application in Market Research

Posted by: Tom Richardson on 12/10/2015

As the US healthcare delivery system shifts toward applying “population based” approaches to care, it is very important for market researchers to understand the fundamental principles of epidemiology. The field of epidemiology, which lies at the heart of population health, offers techniques and definitions that can be used to generate insights for market landscape studies, new product development, and commercialization efforts. In this webinar, we will define what epidemiology is and give a high-level overview of some principles and techniques that can be used in market research. We will also review the basics of observational study designs.