Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

The Irish drinks industry has cultivated close institutional and commercial ties with producers of raw materials and finished drinks products in Northern Ireland. In recent years a number of cross-border initiatives were put in place, such as ...

Rising awareness of the dangers to health of over consumption of alcohol, stricter drink driving laws and implementation of the Public Health Alcohol Bill will cause wine sales to remain flat in volume terms. Health warnings similar to those placed ...

Alcohol consumption in Ireland is anticipated to stagnate over the forecast period as consumers are expected to cut back, with beer likely to also see a marginal decline in total volume sales. While there remains a strong drinking culture in Ireland ...

Trends in health and wellness and the impact of the introduction of the Public Health (Alcohol) Bill is likely to see overall alcohol consumption levels fall back over the forecast period. However, this is expected to have less of an impact on ...

The public health authorities in Ireland remain committed to the country’s Tobacco Free Ireland action plan, which aims to reduce overall smoking prevalence in the country to just 5% by 2025. The plan builds on existing tobacco control measures and ...

In 2018, cigars and cigarillos and pipe tobacco both remained on a downward trajectory, registering a further heavy decline in retail volume and current value terms. These ongoing contractions can be attributed to a number of general factors, for ...

The Irish tobacco industry continued to be adversely impacted by the ongoing decline in retail volume sales of cigarettes, cigars and cigarillos and pipe tobacco in 2018, with fine cut tobacco also registering a volume contraction for the first time ...

While smokeless tobacco and heated tobacco remained negligible categories in Ireland in 2018, e-vapour products continued to record double-digit, albeit steadily weakening, current value growth. The category’s sales are particularly being supported ...

The economy will decelerate in 2019. The main impetus to growth will be from the projected strength of domestic demand, reflected in solid growth in consumer spending and underlying investment. The main driver of growth in underlying activity is ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

As Ireland gradually becomes more urban, living spaces are becoming smaller and householders are increasingly tending towards keeping smaller types of pets. Cats are becoming more popular, which is resulting in cat food in Ireland catching up with ...

Pet dogs are more popular than pet cats in Ireland. As Ireland sees increasing urbanisation, smaller dog breeds are becoming more popular, which means that volume sales of dog food are decreasing because smaller dogs eat less than bigger breeds. ...

The overall population of other pets is expected to continue to fall in Ireland. Pet owners increasingly view pets as family members, which favours dogs and cats over, for instance, small mammals. Rescue pets, in particular, have greater appeal. ...

Value sales of accessories for pets, such as clothes and toys, which are included in other pet products, are growing. Non-essential pet products continue to perform well as pet owners increasingly look to provide their animals with human-like ...

With birth rates anticipated to decline over the forecast period, volume sales of baby and child-specific products are expected to grow at a slower rate compared to the review period. Value sales growth is expected to remain consistent in the coming ...

Modest value growth is anticipated in bath and shower over the forecast period. The category is relatively mature with less growth potential. Discounting and a strong private label presence will keep unit prices flat or in decline in larger ...

Colour cosmetics is expected to continue to see modest growth over the forecast period. Colour cosmetics is less vulnerable to downturns in economic conditions. Consumers are more willing to spend on colour cosmetics products if the economy is ...

Deodorants will continue to see positive value growth over the forecast period. Deodorant is perceived as an everyday essential. More consumers are expected to take up exercise in the forecast period, which is likely to have a modest impact on sales ...