Case study video: Azza Fahmy social media campaign

December 9, 2010

A case study of one of planet360‘s clients, Azza Fahmy. This video summarizes how we managed to create a buzz around the latest culture collection, using social media. This basically shows that with a bit of work, it is rather straight forward to put together a campaign using standard tools. It comes down to knowing your target audience, what they value, and consequently, how to engage with them.

At the end of the day, the decisions are made by the people. It’s not about manipulation, it’s about knowing what they want, and transparently providing it to them.