Monday, December 12, 2011

What Is the Size of Our Target Audience?

Often, the people who are anti-veg are the loudest and, sadly, most memorable. But check out this recent report of a recent poll:

Seventeen percent of Americans stated that they “don’t eat meat, fish, seafood, or poultry at many of my meals (but less than half the time)” and 16% don’t eat these foods at more than half of their meals (but not all the time). Thus, 1/3 (33%) of the country are eating vegetarian meals a significant amount of the time (in addition to vegetarians)!

In a 2008 Vegetarian Resource Group national telephone survey, 40% said when eating out they often order a dish without meat, fish or fowl. For those of you trying to get a handle on the population very interested in vegetarian foods, though not vegetarian, it appears to be 30% – 40% of the country.

Heidi Cohen-Wolff expands the
circle at Mesa College.

Reviewing the entire poll, they conclude:

48% Thus we estimate this is the audience for good tasting vegetarian foods that fit individual needs.