Another major candidate just entered the race for DNC chair

South Bend Mayor Pete Buttigieg at a press conference in 2013. AP Photo/Joe Raymond South Bend, Indiana, Mayor Pete Buttigieg on Thursday became the third major candidate to seek the top spot at the Democratic National Committee.

"It's time for new leadership to deliver the fresh start our party needs," Buttigieg said in an announcement video shared on Facebook.

The announcement highlighted Buttigieg's personal connection to key issues championed by Democrats, including how the Affordable Care Act allowed Buttigieg's partner's mother to afford chemotherapy treatments, as well as his status as a Navy Reserve officer.

"This is personal for me," Buttigieg said. "I could be ordered back to war by a reckless president."

The mayor also acknowledged the extensive losses the Democratic party experienced in state and local elections throughout the Obama administration.

"Today, I see our party needing a fresh start as well. Right now, as Democrats, we're at our lowest level of national, state, and local influence in over a century," Buttigieg said. "It's time to make a new plan for our future."

Buttigieg is the third major candidate to throw his hat in the ring, following outgoing Secretary of Labor Tom Perez and Rep. Keith Ellison.

Ellison has nabbed endorsements from the Democratic Party's progressive leaders, like Sen. Bernie Sanders, and Perez is perceived as the pick for many former Obama administration officials. It's unclear, however, whether Buttigieg has an existing power base within the party to help support his bid. Though he could provide a conduit to disenchanted former Democrats in his native Indiana and surrounding Rust Belt states, he's relatively unknown outside of media circles and local politics.