LG has championed 'passive' 3D technology, which uses cheaper glasses in comparison to 'active' 3D sets. This is why the system is also used in cinemas and pubs.

Rival firm Panasonic is currently trialling its 'active' Full HD 3D Smart television system at the London 2012 Games, including the production of more than 100 hours of 3G coverage of the sporting showpiece.