Groundbreaking Event Invitation

Start with all the comforts of home. Add a concierge, a valet and a spa. Then throw in a doctor’s office and a fitness studio. What do you get? A retirement and assisted-living facility inspired by the grand tradition of a hotel.

In creating the groundbreaking invitation, the design team captures the elegance of this community with an earthy, relaxing color palette and classic paper choices (Classic Laid and Oxford). The sleeve, which holds the invite and a brochure, sets a traditional note in Blue Chip Navy. An embossed and clear foil logo and type on the front of the sleeve discreetly impart texture and visual interest.

Including a brochure with the invitation is also a great idea. It not only teases invitees to RSVP in the affirmative, but increases the likelihood that the piece will be a keeper – useful beyond its original intended purpose.