B. H.

Creative Director / Copywriter / Content Strategist

Overview

As a marketing and communications pro writer with more than 18 years of experience, I'm passionate how the right strategy coupled with smart creative can genuinely move people. Whether targeting consumers or business professionals, I can comfortably reach any audience in any media. Beyond writing and providing art direction, I shape strategies with marketing and sales to find the right media and message, which matters for genuine ROI.

Experience

Associate Creative Director
Identifying creative communications solutions and strategies across owned, paid and earned media. Client specialties span health care, hospitality, education and technology across local and global markets. Brands include Samsung, Arrow Electronics, Centura Health, Terumo BCT, Colorado Symphony Orchestra and Heritage College. Senior Content Strategist, Karsh Hagan
Shaping marketing solutions for a Fortune 150 company, a rural banking institution and the city of Denver. Attracting leisure and convention travelers to Denver through digital, broadcast, print and out of home advertising. Leading and participating on the copywriting team to rewrite six websites for Pinnacle Bank and Bank of Colorado, making the site more engaging and connected to their welcoming banking brand. Writing various on- and off-line promotional and business development pieces for Arrow Electronics. Working closely with CU Employee Services to develop a new brand and messaging platform that connects with their employees.Senior Copywriter, Terumo BCT
Identifying creative communications solutions and strategies across owned, paid and earned media. Client specialties span health care, hospitality, education and technology across local and global markets. Brands include Samsung, Arrow Electronics, Centura Health, Terumo BCT, Colorado Symphony Orchestra and Heritage College. Senior Copywriter, MoneyGram International
Increased MoneyGram Rewards program enrollment by 35% in a single month through powerful direct response copy at the point of sale. Developed a relatable radio campaign with a consistent tone across 15 languages, four market groups, and six benefit points. Bolstered last minute Father’s Day online money transfers through a targeted and timely e-mail blast. Continually found new ways to keep an unchanged money transfer service with fixed pricing relevant and attractive to customers.

Agencies I've Worked For

Karsh Hagan

Merkle

O'Brien Advertising

Education / Qualifications

MBA, Regis UniversityBA in Communications, University of Denver

Skills

Art DirectionBrand ConsultingBrand Management

Business DevelopmentCopywritingMarketing strategy

Digital StrategyContent Strategy

Awards

Colorado PEAK AwardAva Award

Categories

Recommendations (1)

Being a small video production and post-production studio, I'm always careful of my team and how well they can execute on their own. B. consistently surpasses his last projects by being innovative and methodical in his approach, and is able to run the projects when necessary by adding his creative spin, ultimately bringing all elements together for my client before the desired deadline. I honestly can't say enough good things about bringing B. to your team. Lots of experience and great work ethics.