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This paper describes a flexible way to unify the many disparate citation-based journal ranking metrics commonly used to assess the relative merit of academic business journals. The guiding principle for the proposed approach is the simple and intuitively appealing idea that a journal in a given discipline should be judged relative to the prowess of the top journal(s) in its discipline. This ratio approach functions as a hybrid of the stated preference and revealed preference journal ranking ideologies, and accordingly offers several far reaching advantages, among them the ability to map all citation-based journal metrics to the zero-one interval, hence normalizing inter-metric and cross-disciplinary journal comparisons. The ratio approach also accounts for citation density across business fields and mitigates the effects of coercive citation, which can undermine cross-discipline journal comparisons if left unchecked.