The Marketing Buzzword Podcast & Project

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The Marketing Buzzword Podcast is the podcast that marketers didn't know they needed until they tuned in. Each episode is focussed on a specific marketing keyword or phrase that may or may not be used properly, or even make sense. The Marketing Buzzword Podcast aims to clear up these words and phrases, and truly unpick and understand what they mean, and how marketers can practically use them.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ellen De Visser about the buzzword ‘localisation’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Bio:

Ellen de Visser is a multilingual, Berlin-based entrepreneur from the Netherlands. She speaks 7 languages through living in 6 countries and connecting with locals, and helps businesses do the same with her translation agency AccessEast. Her company provides language services and has an extra big range of Eastern European and Central Asian languages. Besides running her company, Ellen is one of the head organisers of the Language Influencer Summit, an influencer marketing conference, and enjoys public speaking. This month she spoke at TEDxWolverhampton and TEDxPlovdiv and over the last years she spoke about entrepreneurship, languages and intercultural marketing at conferences around the world. From Silicon Valley to TEDx to the Marketing Buzzword Podcast!

A full transcript of the conversation between Ben and Ellen is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

FOMO – What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to May King Tsang about the buzzword ‘FOMO’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Bio:

FOMO Creator and Social Media Correspondent May King Tsang made her debut at #ATOMICON19: Andrew and Pete’s sell out conference. Her role was to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She’s been Live Tweeting professionally for many years helping conferences, festivals and workshops trend with their hashtags in Australia and the UK. May King continues to help conferences around the world with her FOMO prowess and in 2019 has already been hired to FOMO Create and Social Correspond at a Music Festival, Social Media Conferences, Masterclasses and Workshops so far. May King is also a lover of tea, and you’ll mainly find her tweeting with her teapuns at @maykingtea.

A full transcript of the conversation between Ben and May King is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Jaime Slutzky about the buzzword ‘automation’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Bio:

Jaime Slutzky is the host of the Tech of Business podcast and works as a virtual technology officer for entrepreneurs and small businesses. Jaime left her corporate IT career in 2011 to pursue entrepreneurship and be home with her daughters. She began with WordPress freelancing and through many twists and turns, expanded her toolset and balanced this with actual client needs. She doesn’t believe in the one sized fits all method, nor all-in-one products but in finding and implementing the best right tool for the task at hand that will continue to support the client or product into the future.

Jaime specializes in making online technology do it’s job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. The solutions that Jaime develops for her clients are completely customized and integrated with the other tools they use. She understands the principles of a solid tech stack and balances this with what her clients truly need.

A full transcript of the conversation between Ben and Jaime is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Lorenzo Luiso about the buzzword ‘meme marketing’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Bio:

Lorenzo is the founder of Brick Digital, a search and content marketing consultancy who set out to deliver reliable results and innovative campaigns, with a straight-talking approach, for small-medium sized businesses. Lorenzo took a different route to most in online marketing, setting up his own e-commerce business before taking his ideas, experience, and passion for marketing to start Brick Digital. He’s passionate about breaking down the boundaries and taboo around online marketing, making it more accessible for established ‘old-school’ businesses.

A full transcript of the conversation between Ben and Lorenzo is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Sam Wilcox about the buzzword ‘customer journey’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Bio:

Sam Wilcox is the founder of Tribecto Automations, a marketing, sales and business automation consultancy for SMEs selling mid to high ticket services. With over 10 years experience in the digital marketing industry, Sam decided to double down on his passions – helping clients can get more leads, make more sales and save more time with custom marketing automation and CRM software setups.

A full transcript of the conversation between Ben and Sam is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts runs through a chapter of his book ‘Marketing Buzzword to Marketing Authority’ looking at the psychology of buzzwords.

In this special episode of the podcast, Ben examines three areas of psychology which are particularly important in the dissemination and spread of buzzwords. These are ‘Herd Mentality’, ‘Tribal Vocabulary’ and ‘Social Transmission’.

You can find more information about Ben’s book here

The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Cathy Wassell about the buzzword ‘lead generation’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Cathy is a Lead Generation Strategist specialising in Facebook Ads and LinkedIn. She has worked in marketing for 24 years and now runs her own social media agency, Socially Contented, as well as a membership site for new businesses, Go With The Pro. She helps businesses, coaches and consultants find more clients in an ethical and personal way.

A full transcript of the conversation between Ben and Cathy is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Buzzwords Vs Jargon – What’s the difference between buzzwords and jargon? What are the 3 rules for keeping marketing simple? Is there a place for jargon in the workplace?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Roger Edwards about the buzzwords and jargon. As always the aim of the podcast is to debunk, demystify and bring some meaning to marketing buzzwords.

Roger helps people keep their marketing simple in a world where business bullshit and complexity threatens to stifle success.

An experienced marketing professional helping businesses with their marketing strategy, content, and social media, Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before getting out of all that and starting his own consultancy.

He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator and podcaster, and as a speaker. He’s the host of the popular Marketing and Finance Podcast.

As a qualified yoga and exercise teacher, Roger has also been known to ask his clients to take off their ties and put on their trainers, taking their fitness, as well as their marketing, to the next level.

A full transcript of the conversation between Ben and Roger is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Human Connections – Why is it important to be strategic with the relationships you build? How can be remain human whilst using my marketing technology? What are the 3C’s of making human connections?

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Ai Addyson-Zhang about the buzzword ‘Human Connections’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Dr. Ai Addyson-Zhang is an educator and an entrepreneur. She received her MA and Ph.D. in communication studies respectively from Syracuse University and the University of Maryland in the United States. Ai has been teaching in higher education for more than a decade. Inside the classroom, Ai teaches public relations and social media classes at the college level. Her speciality is in using social media and digital media devices to enhance student engagement and learning outcomes. Ai believes that when used appropriately, digital media devices have the potential to create a classroom that is not confined by the physical walls. (a shorter version of this: Dr. Ai Addyson-Zhang is an educator and an entrepreneur. As an education consultant, Ai coaches educators to learn how to use social media and digital media devices to enhance teaching and learning.

Outside the classroom, Ai is a consultant, keynote speaker, blogger, and video content creator. She coaches educators, leaders, and executives to learn how to leverage social media and digital tools to become effective and authentic storytellers to build communities and grow businesses by applying her 3-C system to gain Clarity, Credibility, and Community. Ai’s story has been featured in Forbes, Inside Higher Education, Pearson Education’s ebook on digital learning, Mark Schafer’s Tao of Twitter, Deirdre Breakenridge’s Answers for Modern Communicators. Ai is also a contributor to Entrepreneur and HubSpot Academy’s Social Media Certification. She has also appeared in numerous podcasts such as Women WorldWide, The Council on the Future of Education Radio Show, HubSpot Teachers’ Lounge, Dr. Will Show, Marketing Study Lab, Moving Forward, Getting Shit Done, Education on Fire, A Seat at the Table, etc.

A full transcript of the conversation between Ben and Ai is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Enough small talk . . . let’s talk ‘Human Connections’ – Aso, if you want to listen to more episodes about the human element of marketing, make sure you listen to this episode about ‘Being more Human with Bryan Kramer‘

On this week’s #MarketingBuzzword Podcast, Ben M Roberts speaks to Nicole Osborne about the buzzword ‘Behind-the-Scenes Content’. As always the aim of the podcast is to debunk, demystify and bring back some meaning to the marketing buzzword.

Originally from Eastern Germany, Nicole works with entrepreneurs and small businesses to increase their influence and visibility on social media with stand-out personal brands and engaging content marketing.

Nicole’s marketing career started at the Financial Times nearly 20 years ago. She is a Chartered Marketer and has successfully delivered marketing plans for leading brands, social media marketing agencies and tech start-ups.

Nicole loves to share sweet tips and has been a guest on numerous Twitter chats and marketing podcasts. She is a regular marketing events speaker talking about how to increase visibility and get better results with on brand and non-vanilla content.

Nicole is a co-founder of GoWithThePro a brand-new online membership group which helps social media and digital marketing freelancers to grow their businesses. Why not join the #GoWithThePro Twitter chat every Thursday at 8 pm?

A full transcript of the conversation between Ben and Nicole is coming soon, but before that I want to let you know that The Marketing Buzzword Podcast is powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use #marketingbuzzword on Twitter & Instagram. Also, feel free to drop me a message if you think you can help break down a buzzword or know someone who would be amazing at it.

Before you read the transcript, if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.