Loneliness: The Tests We Are Working Up

Our last concept was called Fuel Poverty until we found that A) people didn't understand what it meant and B) the poverty word is a big turn-off. Now we talk about affordable warmth - of having a home you can heat.

Two thirds of British people would find it uncomfortable to confide in a family member or friend that they need some company - because loneliness can carry a social stigma of being associated with mental health.

So we need to be very careful around language as our concept develops.

So - what are we looking at? These are the current things we are exploring. Please note these are really early in the problem definition/ideation phase - we might have binned them by next week!

You can keep up with all of these by subscribing to their individual trello card accessible through the link.

From the top:

How can bump spaces/technology create opportunities for community connection? This will be explored beginning with our iBeacon test - although we'll also be looking at estate and scheme design.