Improved organic search traffic according to Google Analytics by 80% in 2012 over both 2011 and 2010, improved overall traffic by 20%, and increased revenues by 6% through improving SEO according to industry best practices.

Led initiative to redesign and improve website look and infrastructure including enhancing online search. Managed project in-house and procured resources resulting in 21% improvement in new customers online and cut spending by over $30,000 annually.

Started, owned, managed, and led my own company. Achieved top 10% sales growth rate among new sign companies within a franchise, and received the Business Ledger’s Entrepreneurial Excellence Award in 2008.

Successfully implemented a new blog and content plan which outperforms former content tactics for driving traffic by 800% and increased brand awareness, web traffic, and improved social sharing by 123%.

Published author of three books for Penguin. Public speaker. interviewed on TV, radio, magazines and news agencies such as Bloomberg News and Seattle Times for my insights to online entrepreneurship.

Strategic Vision – Re-positioned company from software centric, to solutions-based revenue offering client specific products packaged with professional e-health services. Increased the service portion of total company revenue from 25% to 65% ($7.5 M)

Revenue Management - Reorganized Client and Professional Services into a P&L department. Developed new billable services, and expanded existing service offerings. Services Department profitable within 10 months. Increased support revenue $2.2 M.

CTO for an Ecommerce Company. Includes B2C, B2B, reatil, wholesale products for the e-cig and vaping community.
Reduced IT Operating costs by 23%, while building a better website shopping experience. Increased traffic to website by 18%.

EVP/CTO of IT and Ecommerce. Manage the entire IT Operations, Development, and Support for Stuller, Inc. along with Ecommerce Operations and Strategy. Run Oracle Ebusiness Suite for a complex manufacturing company.

Chief Consultant at Solo Cup, Inc. Led the consolidation of Solo Cup and Sweetheart Cups and developed SAP system strategy.
CIO, Lester Lampert, Inc. Led the implementation of an integrated ERP system for a high-end jeweler/manufacturer.

Jack Heyden and Scott Kane are executives with over 60 years of combined experience who, in early 2000, were out of work, did not know each other and who were forced to reinvent themselves to survive in the 21st Century workforce.