No FF 24x36 Pentax camera = No future !Just like car makers always tend to sell wider range of vehicles...The luxe or niche makers tend to disappear or being swallowed by bigger companies(Casio and Minolta cameras, Saab and Volvo cars...)

In ~3 years, an APSc CMos Sensor will cost less than the Leather Case for the same camera !Margins for APSc cameras will tend to shrink down to margins for P&S cameras = Zero...This exagerated by CanSoNyKon selling APSc cameras as call prices !And as everyone here knows... Zero + Zero = ...