Silverpop Worst Times to Send Email

A fun, tongue-in-cheek look at the worst time to send emails ... in response to the enduring question asked by so many email marketers: What is the best time to send email? Have something fun to add? Please Tweet @LorenMcDonald with your short description of a worst time to send email - and I'll add my favorites to this SlideShare presentation.

Answers: 1) It is different
for each individual recipient. 2) Send based on past individual email open and click interaction.3) Move away from generic broadcast emails sent at one time, to automated emails triggered in real time based on each individual recipient’s behavior. 3

Have some of your own
fun “worst times to send email” contributions?Tweet @LorenMcDonald and I’ll add my favorites to this presentation. 38

For a serious look at
the “Best Time” Question …• The Last Best Time to Send? Article – Email Insider column• STO Revisited: What We’ve Learned About the Best Time to Send Email – Silverpop blog post• The Best Time to Send Email: Catching Recipients When Theyre in Their Inboxes – Silverpop newsletter article• In Search of the Ideal Send Time – Silverpop Webinar/SlideShare presentation• When is the best time to send an email? – Silverpop FAQ• In Search of the Perfect Time to Send Email – Silverpop YouTube video 39