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Tuesday, April 29, 2014

When today’s advertising and marketing campaigns primarily focus on the digital side, printed materials like posters, flyers, and brochures are already too old-fashioned to even be effective, right? Apparently, they’re not as out-of-style as some people might think – in fact, various companies offering services for printing in Los Angeles are still alive and kicking because of it. Arnel Ariate’s article on MoneySoldiers.com might provide a bit of enlightenment.

“To have an edge in any market, a business must gain and keep the attention of their potential and current customers. The best way to do this is to hire a quality printing company to create and print eye-catching and interesting print advertising; from banners to rack cards and signs and mailed advertising. Boring and low quality advertising print will only turn potential customers off, if it is even noticed. The printing service a company uses will have a major impact on the success of that business.”

Tuesday, April 8, 2014

This does not even put into play the steady decline of internet giants: Facebook is steadily losing relevance and users and not every internet-savvy user reads through every internet advertisement. This puts print advertisements on a rejuvenated edge.

Despite these factors, businesses should remember that overloading their print materials with information does not help. Inspirationfeed.com released an article that will help small business owners make the most out of Los Angeles large format printing services provided by services like Master Copy & Printing.

Sunday, April 6, 2014

The success that Mulvey and his work experienced has shown just how much positivity a well-planned advertising plan, with the help of reliable printing in Los Angeles, can deliver. Traditional print advertisements have advantages that digital mediums simply cannot compete with.

Print advertising has more staying power compared to other forms of advertising. Print advertising stays on the paper, and will remain in circulation as long as the publication stays in circulation. The medium also has an air of legitimacy that digital mediums cannot immediately provide.

Friday, April 4, 2014

Colors can make your poster pop or make it appear garish. As such, avoid color combinations that clash with each other, such as red text on a yellow background. Fortunately, a printing expert can check if the colors you prefer mesh well and are easy on the eyes.

Your poster’s design may be great, but all your hard work will be for naught if your prints are of mediocre quality. For poster printing in Los Angeles, go only to trusted firms like Master Copy & Printing for the best print quality possible.

Wednesday, April 2, 2014

Whatever people’s feelings about QR code marketing may be, there’s no denying that it works – what’s great about it is that it merges print and mobile advertising. Whenever you’re putting up a banner or poster about something that you’re offering, include a QR code that will lead customers directly to your business site or promo page. Just remember that as in social media, you should have a good call to action as well.

After you’ve identified the areas where you have to upgrade your strategy, call your local printer. Many leading companies like Master Copy & Printing provide efficient printing services in Los Angeles that will suit your marketing needs.