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, Taco Bell and its Feed The Beat program have helped support more than 1400 artists/bands. Along the way, we have helped fans discover new bands and bands discover new fans.

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FRENSHIP

Members

James Sunderland
Brett Hite

FRENSHIP

There's a strong contrarian streak in FRENSHIP, the Los Angeles-based duo of James Sunderland and Brett Hite. James grew up in Colorado and came from a family of opera singers, and while he didn't inherit that opera gene, he did sing in choirs and played the drums as a kid. James moved to L.A. after 4 years of college in Pennsylvania studying a crash-course in production, where he was part of a "soul-sucking" DJ duo. A fateful DJ ship cruise was the final turning point for him, though he still knew he wanted to do music, just with some emotion to it, some soul. Brett grew up in Spokane, Washington with a talent for soccer and as a hobby played the drums and guitar. A music career was the furthest thing from his mind. It would eventually take an injury for Brett to discover his burgeoning interest in music and the gnawing realization that he was beginning to burn out on the sport. Brett began to play coffee shops and small venues after college as a singer/songwriter.

Fast-forward a few years to when James and Brett met while working in retail in Los Angeles. It wasn't long before the friends tired from partying after work hours and decided to get serious about creating music together. Both acknowledge the creative process began slowly, but they soon came to realize each brought something to the table that the other could appreciate. The duo describes their hypnotic production as a combination of the twosome's affection for 80s-styled pop. FRENSHIP's natural progression in creating their viral hit "Capsize" (which has been streamed more than 170 million times on Spotify to date) along with previously released songs captures the band's signature sound. "Our music in general is really a hybrid of the organic with the electronic," says James. "Over time, we've come to trust our mutual instincts more and more." FRENSHIP will release an EP this fall via Columbia Records.