Blake Shelton is Launching a Clothing Line Called ‘BS By Blake Shelton’ and It’s Literally Just a Bunch of Plaid Shirts

Blake Shelton is about to add a new line to his resume– fashion icon and clothing designer. Yes, that’s right– Blake Shelton the man of many plaid shirts and jean jackets is launching a clothing line with Macy’s.

The launch of the new line is set to take place on November 2 at Macy’s Herald Square location in New York City and promises, “Beginning at store opening, be one of the first 100 guests to purchase any BS by Blake Shelton item and you will receive a pass to meet and take a photo with him!”

And the clothing? Oh, just simply, “rugged appeal that always hits the right note.”

Rugged appeal.

Always hits the right note.

I get it.

So far, BS by Blake Shelton has 12 items and it’s button-down shirts and denim-like jackets. So, exactly what Blake wears every single day of his life. The shirts start at $79 and the jackets vary in pricing from $199 to $398.

This vest is $99, but allows you to, “Turn up the style on your casual look by adding Blake Shelton’s sleek V-neck button-front vest to your favorite button-down and jeans combination.”

The BS by Men’s Leather Bomber Jacket (surely a typo) is a cool $398, but is “An essential piece in every cool-guy wardrobe, Blake Shelton’s classic bomber jacket in supple leather features a stand collar as well as front and interior pockets for just the right amount of attitude.”

Nothing says attitude like just the right amount of pockets.

This denim shirt is “A little bit country and a little bit contemporary.”

And if you’re wondering how to wear a plaid like Blake, “Perfect for casual days and outdoor adventures, Blake Shelton’s plaid button-down features soft cotton finished with dual pockets at the chest and buttoned cuffs for when you’re ready to roll up your sleeves.”