Healthcare is on the precipice of a transformation where the one size fits all model of yesterday is being replaced by innovative players serving the needs of distinct customer segments and purchase occasions.

A lot of health systems are talking about shifting from volume to value and the importance of population health. But many are getting stuck betwixt and between. The transformation carries major financial risk and is an organizationally complex undertaking. That’s why a recent ad in the New York Times Magazine by the Mount Sinai Health System got noticed for its simple declarative vision: “If our beds are filled, it means we’ve failed.”