Eruption launches energy powder into c-store, specialty channels

By Michael Johnsen

MINNEAPOLIS — Eruption on Thursday launched its Eruption Effervescent Energy, an energy powder supplement that can be added to any beverage.

"We developed Eruption to fill a void in the energy drink marketplace," Eruption president Joshua Shirk said. "It comes in a small packet and can be added to any beverage, so it's convenient for on-the-go lifestyles."

The energy powder is presently available through the convenience channel and specialty fitness stores. Available in two flavors — lava lime and magmaberry — each powder contains 45 mg of caffeine, electrolytes, CoQ10, along with several vitamins and minerals. The drink mix is sweetened with stevia.