Digital Media Solutions Acquires Email Powerhouse Mocade Media, LLC

Wednesday, October 4th 2017

Now With Customized Email Programs and Expertise In-House, DMS Extends the Value of its First-Party Data

CLEARWATER, FL, October 4, 2017
– Digital Media Solutions (DMS), an industry leader in providing end-to-end customer
acquisition solutions that help clients win in their business ventures and
realize their marketing goals, announced it acquired Mocade Media LLC, an email
marketing firm that delivers engaging content and increases return on
investment of email programs. Mocade’s sophisticated email optimization
platform helps companies across industries ensure they are able to maximize the
business value of their email programs.

“Mocade has an incredibly talented team with a highly sophisticated and
unique email system. This acquisition is a milestone for DMS as we continue to
deliver on our mission to provide end-to-end customer acquisition solutions
that help our clients grow their businesses and realize their marketing goals,”
said Joe Marinucci, CEO of Digital Media Solutions. “DMS is continuing to
expand its omni-channel messaging capabilities, now with a fully owned and
operationalized email platform with this acquisition. This transaction is
consistent with our strategic plan, and we are confident it will help us scale
campaigns that drive meaningful engagement and business growth."

All Mocade employees will join Digital Media Solutions. That includes
co-founders Andrew Westmoreland and Joshua Seide, as well as Vice President of
Operations, Ellen Switzer. Mocade’s proven platform, tools and technical
expertise make it seamless for advertisers in any industry to engage with
consumers at the right time, with the right content.

“We are thrilled to join this winning team. DMS has the stage for a
messaging division to produce a tremendous amount of value for both Mocade and
DMS clients, which we are prepared to execute on,” said Andrew Westmoreland, Co-Founder
and CEO of Mocade Media. “Under Ellen Switzer's leadership, the Mocade team has
risen to every challenge over the last three years and I am confident we will
continue to deliver on this promise as well.”

“Email is one of the most effective ways to build and nurture customer
relationships today. Mocade will bring new, innovative capabilities to our digital
marketing campaigns,” said Fernando Borghese, Chief Operating Officer of Digital
Media Solutions. “The integration of Mocade’s expertise and platform will extend
the value of our first party data to help our clients win.”

Earlier this year, DMS was recognized on the 2017 Inc. 5000 list of the
fastest-growing private companies in America for the fourth year in a row. Since
its inception, DMS has evolved into a full-service performance marketing
company that services firms within highly complex and competitive industries
including mortgage, education, consumer solutions, financial services, health
and careers, with subsidiary brands including Best Rate Referrals and Sparkroom.

About Digital Media Solutions

Founded by a team of lifelong athletes, Digital Media Solutions (DMS)
is an industry leader in providing end-to-end customer acquisition solutions
that help clients win in their business ventures and realize their marketing
goals. The company’s set of proprietary assets and capabilities in the world of
performance marketing, business intelligence and operations consulting allows
clients to meticulously target and acquire the right customers. DMS
relentlessly pursues flawless execution for top brands within highly complex
and competitive industries including mortgage, education, consumer solutions,
financial services, health and careers. DMS continues to experience explosive
year-over-year growth, with continuous recognition on the Inc. 5000 list in
2014, 2015, 2016 and 2017; the Tampa Bay
Business Journal’s 2016 TBBJ 200 list and a top 10 ranking on the 2015 and
2016 Florida Fast 100 lists. Named one of America’s “Best Places to Work” in
2017 by Inc. magazine, DMS brings
together some of the industry’s most knowledgeable people, efficient processes
and sophisticated technology across the digital and marketing spectrum. For
more information about DMS and its subsidiaries, including Best Rate Referrals and Sparkroom, visit digitalmediasolutions.com. Keep
up with DMS news on Twitter at @dmsgrp and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.