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DESCRIPTION:Click for Latest Location Information: http://edv2016.dataversity.net/sessionPop.cfm?confid=102&proposalid=9167\nThe goal of virtually all investment in data has been to generate ROI somehow. The mission is to have data show us where our customers, marketing, brand, benefits have the most impact. Where are we winning and where are we losing? What should we expand and where should we cut back? And as data professionals, our value is tied to our ability to illustrate how data connects with that ROI. In spite of the importance of illustrating this connection, few data scientists seem to understand the fundamental importance of contextual comparison. \nIn this session we will cover:\n

\n What context neutral data looks like - hint - it is likely how you are looking at it now\n Why so little data is presented with enough context to give understanding\n How to give context to several key data types\n Customer/Market penetration and geo-demographic skew\n Media performance/attribution\n Product performance with marketing investment\n How to extend these principles to any application you are trying to dashboard or illustrate\n
DTSTART:20160921T134500
SUMMARY:Comparative Reference as the Key to Data Portrayal and Understanding
DTEND:20160921T142959
LOCATION: See Description
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