Earth Day Campaign

totalride would not be an industry leader in green innovation if it were not for the drive and passion of founder Craig Hughes. Inspired by his daughter's forward thinking green perspective, Craig launched the "Prius Project" on Earth Day, 2008. The "Prius Project" was conceptualized to convert the fleet to fuel-efficient cabs with the introduction of 20 distinctively colored, lime green Prius vehicles.
The company quickly exceeded all expectations and currently has the largest hybrid fleet of cabs in North America. Although the "Prius Project" has transitioned from being Craig Hughes' project to a company-wide best practice, Discount Cab continues to emphasize the importance of Earth Day with its annual Earth Day Campaign. On this day, a dollar of every ride is donated to local charities in each of the communities Discount Cab serves.
The 2012 recipients of the Earth Day donation were Homeward Bound , Save the Family and Emerge! Center Against Domestic Abuse.