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The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a small to mid-sized enterprise, or a $100-million company, your biggest problem is always money. There is currently a mad rush towards private equity—the new, hot way to get financing—but it remains a mystery to most entrepreneurs and owners/managers of SMEs. Money Magnet unlocks the puzzle of private equity financing and shows how understanding private equity is the first step to growing wealth in your business.

Historically, the most common ways to raise financing for SMEs was through bank loans or through the stock markets. But banks are notoriously risk-averse and conservative in lending to small businesses, and the great bull market is over. For most small and medium sized companies, the small cap public issue market is no longer a viable source of financing. Enter private equity. There are billions of dollars of private equity funds available in Canada and millions of SMEs looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language. This is the book that explains to business people what private equity financing is, how it works, how and where to find it, how to be successful in attracting it, and all the advantages and disadvantages of raising financing in this way.

Money Magnet is for entrepreneurs in emerging growth companies who are seeking financing and want to explore the benefits of the private equity option. In language that entrepreneurs understand, Jacoline Loewen demystifies the world of private equity in this simple yet comprehensive guide. Money Magnet explains what private equity is and how it works; compares it with traditional sources of financing, such as banks and stock markets; explains the different types of private equity investors (e.g., angels, venture capitalists, fund managers and institutional investors); outlines the benefits and pitfalls; describes how to meet venture capitalists and fund managers; shows how to make a convincing pitch to an investor; reveals what makes investors cringe and what makes them open up their cheque book; provides strategies to deal with the four brutal questions all investors ask; explains in detail the deal process and the deal sheet; gives advice on common conflicts between investors and entrepreneurs and how to manage them; includes a detailed checklist of what an investor wants to know about you and your business; and much more.

Product Description

From the Inside Flap

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

As traditional finance options tighten up, private equity is an increasingly important source of capital, both debt and equity. There are billions of dollars of private equity funds available in Canada and millions of businesses looking for money, but the two don’t always know how to find one another and, when they do, usually don’t speak the same language.

Intensely practical and laced with first-hand stories from entrepreneurs and financiers, Money Magnet is the complete how-to guide to private equity for business founders and owners: what it is and how it works, how and where to find it, how to be successful in attracting it, and all the benefits and pitfalls of raising financing this way.

Money Magnet is the ultimate insider’s guide to PE, busting countless myths, taking you behind closed doors with investors, and giving you all the tools you need to be successful in attracting private equity:

Reveals what makes investors cringe and what makes them open up their cheque book.

Provides strategies to deal with the four brutal questions all investors ask.

Explains in detail the deal process and the deal sheet.

Gives advice on common conflicts between investors and entrepreneurs, and how to manage them.

Includes detailed checklists of what an investor wants to know about you and your business.

From the Back Cover

The number-one issue for every entrepreneur is Money—getting money, raising money, convincing investors to give you money. Whether you are a start up, a family business, or a $100-million company, your biggest issue is always money.

Money Magnet is the solution to your money worries. It's the complete how-to guide to attracting private investors—debt and private equity—for business founders and owners. It reveals what private investment is and how it works, the benefits and pitfalls, how and where to find it, and how to be successful in attracting it.

Praise for Money Magnet

"Every ambitious private business owner should understand the role of investors and how to attract them. Money Magnet is an indispensible guide to the process." —Austen Beutel, Chairman and CEO, Oakwest Corporation Ltd.

"Don't put another nickel into your business until you have read this book. Money Magnet is Financing 101 for entrepreneurs and owners who want to grow their business." —Greig Clark, Entrepreneur (College Pro Painters and Arxx Building Products) and Venture Capitalist (Horatio Enterprise Fund)

"Money Magnet begins with a startling proposition: some businesses succeed more than others simply because they know how to raise money. By sharing these processes, tools and secrets, Loewen is daring Canadian entrepreneurs to dream bigger than they've ever dreamed before." —Rick Spence, Entrepreneurship Columnist for the National Post and PROFIT Magazine

Most helpful customer reviews

This book will give you a good insight into how to make the most money from your business. Most entrepreneurs think the end point is selling their business but could end up leaving a great deal of value on the table.If you get private equity partners at least seven years before you plan to sell, you will end up with a great deal more money for your retirement.I liked the explaination about how to decide how much ownership you want to retain as you can keep the bulk of shares. You can also get debt too. It's not all about equity.The rate is lower too.Altogether - I learnt a great deal and it was a fun read too.

This book is a must-read for every private business owner. Its genius is that it shows entrepreneurs how to start with the end in mind. In other words -- figure out what investors will want and make sure you deliver that to them. The book is extremely practical and reflects Jacoline's significant depth and experience in the field.

This book tells all I need to know on how to attract investors to my business. It is written in such a readable style, the writing doesn't come between me and the message I need to hear. This is a book that all business people ought to read so that they can plan to grow their businesses, and know how to do so.

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com:
2 reviews

1 of 1 people found the following review helpful

This book is needed....now!Dec 24 2008

By
Andrew J. Sherman
- Published on Amazon.com

Format: Hardcover

Ms. Loewen is a veteran investment banker and business advisor that delivers a practical and hands-on book that really helps readers navigate through murky capital markets. This is a must read in 2009!

excellent source of Private Equity Investor informationJan. 16 2015

By
S Stirling
- Published on Amazon.com

Format: Kindle Edition
Verified Purchase

I really enjoyed the fresh look into the world of Private Equity. This book was interesting from start to finish. good job.