Vue Entertainment, the U.K.'s third-largest theater operator, is turning to 3-D technology, striking a deal with RealD to add 200 screens equipped by the 3-D specialist. Vue and RealD said Monday that the rollout of RealD 3-D-enabled screens already has begun, with an installation at Vue's flagship location in the British capital, Leicester Square.

"RealD 3-D is the market-leading choice for its remarkable track record of providing a superior viewing experience, something we can't wait to bring to our many locations across the U.K.," Vue CEO Tim Richards said.

Michael V. Lewis, chairman and CEO of RealD, said the deal marks his company's "continued expansion across Europe."

RealD's next-generation 3-D technology is deployed across the world's largest 3-D platform, covering 34 countries with more than 1,700 screens and nearly 6,000 additional screens under contract. Vue currently has 62 cinemas with 607 screens. No financial details were available.