HAWTHORN coach Alastair Clarkson says he has "no issue" with the criticism levelled by outspoken former Hawks president Jeff Kennett.

Kennett apologised yesterday after calling for Clarkson’s head at the end of the season following the Hawthorn’s loss to Geelong on Easter Monday.

He was unable to contact Clarkson but left messages on his phone and with the club.

“I’m not deeply offended by the comments because Jeff’s shared those views with me on countless times over the last two to three years… that’s his views on all people with lengthy tenures,” Clarkson told SEN radio.

“I didn’t take great offence to it… the thing I would have liked the most is Jeff had have expressed them to me rather than on radio.

"I didn't really see it as a big issue... because I know where he stands on this stuff."

The premiership coach, contracted until the end of the 2014 season, refuted claims he ignored Kennett after the loss and that their relationship had been fractured.

“I sent him a text message at 6.16pm (yesterday),” he said the message read: “Not offended because I know your views but unnecessary to draw attention to our club.”

In a backflip, Kennett sent a written apology to Clarkson yesterday, admitting he was out of line and sorry for the grief he'd caused him and his family.

He unsuccessfully tried to ring Clarkson yesterday and later sent a text message.

Kennett revealed he then sent his written apology to Hawthorn chief executive Stuart Fox, who confirmed that he personally delivered it to the coach at Waverley Park yesterday.

"I tried to ring him, but as often is the case he didn't answer the phone, so I sent him an SMS just to apologise and to say I was going to apologise and I haven't heard back," he said.

"To make sure he got it, I sent a copy to the CEO and asked him to give it to Alastair so I can't have done much more.

"I'm sure we'll catch up at some stage but I'm on my way interstate so it won't be today or tomorrow."

Hawthorn's 10-game losing streak to Geelong is dubbed The Kennett Curse after he questioned the Cats' mental drive on the eve of the 2009 season.

It followed their loss to the Hawks in the 2008 Grand Final.

Speaking about the curse on the eve of Monday's game, Kennett said he had never regretted anything he'd said.

"(But) this is one,'' he said yesterday.

"I'm sure we'll catch up at some stage but I'm on my way interstate, so it won't be today or tomorrow."

Hawthorn's 10-game losing streak to Geelong is dubbed "The Kennett Curse" after he questioned the Cats' mental drive on the eve of the 2009 season. It followed their loss to the Hawks in the 2008 Grand Final.

Speaking about the curse on the eve of Monday's game, Kennett said he had never regretted anything he'd said - "(but) this is one," he added yesterday.

"I wish I could take it back but I can't and all I can do is unreservedly apologise, which I do."

Kennett, club president from 2006-11, said no one from Hawthorn had contacted him about his outburst but, on reflection, he realised his comments were inappropriate.

"Probably uttered in a moment of great frustration because it was just as we were leaving the ground and it actually goes against everything I believe in, in a sense that no individual on their own wins or loses a thing and we do it as a team," he said.

"What I said in signalling out Alastair was totally inappropriate. I am well experienced in dealing with the media so no one is to blame but myself."

Kennett said there was no reason Clarkson, in his ninth year as coach and with a 56.6 per cent win rate, could not see out his contract.

Kennett's letter said:

I apologise to Alastair Clarkson.

I was out of line yesterday in holding him solely responsible for our club not saluting in the last three years and for our performance yesterday.

It is true that with out list of players and the support the club has given the football department that I felt we have underachieved over that three year period.

Of course that is a subjective view, and on each occasion we were beaten by a better team on the day.

And yes, someone must accept responsibility for those defeats.

But maybe in my support for my club I have come to expect too much!

And on reflection I was wrong to single out Alastair alone.

He, like all at the club, have done their best and Alastair has personal values which I have always gratefully respected.

We are all responsible for the good times and less successful.

Monday's game was a classic in that Hawthorn performed well in the first half and Geelong less so. But after halftime Geelong came out on a mission and turned the game on its head.

Our five goal advantage, which became three goals just before half time, quickly disappeared. We seem to have lost our mojo as Geelong found theirs.

The performance of (Paul) Chapman always has me in awe.

He is consistent in his toughness and drives the ball everytime he gets his hands on it. (Joel) Selwood is a wonderful leader who sets a very high standard of both leadership and effort.

Not to say Hawthorn was without contributors through (Sam) Mitchell, (Brad) Sewell and ever competitive (Josh) Gibson. But, sadly not as competitive enough across the group as our opponents.

I guess when you have witnessed the club grow since 2005 to the level of membership and good health it enjoys today, you just expect it to keep performing at the highest level.

Hopefully that will continue to be the case and the season has just started, so to make judgments based on one game is inappropriate.

That said, the tribal nature of the game drives our emotions and yesterday, in my frustration, I wrongly singled out Alastair and for what was a team result for which we all must accept responsibility and be challenged to do better, week on week.

I sincerely apologise to Alastair Clarkson and his family for the grief I have caused them.

News.com.au's Privacy Policy includes important information about our collection, use and disclosure of your personal information (including to provide you with targeted content and advertising based on your online activities). It explains that if you do not provide us with information we have requested from you, we may not be able to provide you with the goods and services you require. It also explains how you can access or seek correction of your personal information, how you can complain about a breach of the Australian Privacy Principles and how we will deal with a complaint of that nature.