Tony the Tiger - Wearing a
red scarf around his neck, Tony the Tiger, the orange and black stripped mascot
for Kellogg's Frosted Flakes has touted the goodness of this sugar-coated
cereal since 1952 with the bellowing roar "They're GR-R-REAT!" Originally, Tony
the Tiger appeared with such animal mascots as Katie the Kangaroo, Newt the Gnu,
and Zeke the Zebra, as part of a contest to find a new cereal mascot for the box
for "Kellogg's Sugar Frosted Flakes of Corn." Eventually, Tony's popularity took
prominence and the other mascots soon faded into advertising history.

Years
later, Tony shared the spotlight with a smaller tiger character called "Boy" who
later became Tony, the Tiger Jr. (voice of Jack Haley, Jr.), the mascot for
Frosted Rice cereal. In 1974, the Chinese Year of the Tiger, Mrs. Tony the Tiger
gave birth to a daughter named Antoinette.

Tony started out as a
six-to-seven-inch illustration (designed by Martin Provensen, children's book
author & illustrator) but over the years has grown to a height of six-and-a-half
feet. Thurel Ravenscroft (who sang the Grinch's theme song for "How the Grinch
Stole Christmas.") provided Tony the Tiger's boisterous voice.

The original Tony the Tiger campaign was created by ad agency executive, Leo
Burnett.