Map of Party Change Arrows from NY Times. Large red arrows show counties that moved to Trump in 2016 over Obama in 2012. The 2016 Presidential election offers many valuable lessons. It shows that for many Americans, especially those in urban areas, there is a bubble. Living in a bubble is a challenge for […]

“If you can’t Measure it, you can’t Manage it. ” – W. Edwards Deming Each year, as a service to our students here at Northwestern University, I hold a special session showing new graduates how to make a personal financial plan. If you are not measuring your personal finances, you are not managing your personal finances. […]

The 2016 Presidential Election has offered surprises and intrigue. It has also offered excellent examples of strategy at work. These lessons are most applicable to business, too. These are 7 important business strategy lessons from the election: Lead with a Simple and Direct Message: Trump has a very simple and direct tagline, “Make America Great, […]

Welcome to Big Data to Big Profits

As Clinical Professor at the Kellogg School of Management of Northwestern University, and former Associate Director of the Zell Center for Risk Research, Russell Walker has developed and taught leading executive programs on Big Data and Analytics, Strategic Data-Driven Marketing, Enterprise Risk, Operational Risk, and Global Leadership.