DHL eCommerce Partners With "daigou" AuMake

DHL eCommerce has announced it will partner with Sydney-based daigou AuMake, an Australian Securities Exchange (ASX) listed retailer, which connects Australian suppliers directly with
Chinese consumers, to enable deliveries direct from Australia to China. AuMake has a growing database of over 80,000 members who will now be able to ship direct to China with DHL eCommerce Parcel
International Direct offering transit times of 5-7 days.

According to a DHL statement, Australian products are highly sought after by Chinese online shoppers, contributing to 20% of cross-border purchases into China in 2017, up 9% from 2016.

Vast number of daigou entrepreneurs
In addition, there are an estimated 400,000 ‘daigous’ operating in Australia who act as an overseas personal shopper to buy and ship products from Australia to China.
A daigou - the word literally means "buying on behalf of"- is a person outside China who purchases commodities for a customer in mainland China, because prices for luxury goods can be 30 to 40%
higher in China than abroad.
Thousands of Chinese daigou entrepreneurs in Australia and New Zealand who are often students, are building online businesses by selling high-quality products such as baby formula, vitamins and
skincare products via messaging platforms such as WeChat.

Advertisement

Conduit of business
An earlier report in Equity Magazine, quoted Livia Wang, director of Sydney consulting firm Access CN, which specialises in marketing to China, as saying that there are some 1,200 to 1,500 daigou
businesses in Australia. Wang believes that not only will the number of daigou shoppers grow, but they are likely to become more sophisticated as a conduit for products into China.
AuMake has a growing number of showroom-style stores, where customers can easily make purchases and arrange a pick up by DHL eCommerce for international deliveries.