Tinypasshttp://www.tinypass.com
Tinypass incWed, 01 Jul 2015 18:18:46 +0000en-UShourly1http://wordpress.org/?v=4.2.1In-depth Research on All Things Bitcoinhttp://www.tinypass.com/blog/in-depth-research-on-all-things-bitcoin/
http://www.tinypass.com/blog/in-depth-research-on-all-things-bitcoin/#commentsWed, 01 Jul 2015 18:17:10 +0000http://www.tinypass.com/?p=2489
Interest in and coverage of bitcoin has exploded over the past year and there is no better place to learn about the decentralized virtual currency than our publishing partner CoinDesk. In their own words:

CoinDesk is the world leader in news, prices and information on bitcoin and other digital currencies. We cover news and analysis on the trends, price movements, technologies, companies and people in the bitcoin and digital currency world.

CoinDesk uses Tinypass to sell a series of in-depth reports concerning bitcoin. Check out the various reports for yourself here.

]]>http://www.tinypass.com/blog/in-depth-research-on-all-things-bitcoin/feed/0Different Audience, Different Economicshttp://www.tinypass.com/blog/different-audience-different-economics/
http://www.tinypass.com/blog/different-audience-different-economics/#commentsTue, 09 Jun 2015 14:27:16 +0000http://www.tinypass.com/?p=2364
We are excited to welcome Slate into the Tinypass family of publishers. In addition to our excitement, we are gratified that our platform is able to help Slate innovate and further develop its business model. As is the case with many leading, US-based online media sites, Slate generates significant traffic from outside our borders. Unfortunately that traffic hasn’t paid for itself the way that domestic traffic does at Slate, primarily through US advertisers. As Julia Turner, Slate’s editor in chief eloquently explains here, US-based advertisers are only interested in reaching a domestic audience, hence:

“…outside the United States, we are not covering our costs. That leaves us, as a business, with two choices: either make up for low ad rates by increasing the number of ads on the site, or turn to our readers to pay a fair share of the costs of producing the site. We’ve opted to do the latter.”

Using Tinypass VX, Slate is introducing a paywall for international users. The metered paywall will provide five free stories each month after which loyal visitors to the site will be asked to pay $5 a month or $50 a year for Slate Unlimited, which provides full access to all articles, videos, and podcasts on the site.

Does your site receive meaningful international visitors that you are having trouble properly monetizing? Drop us a line drop us a line at sales@tinypass.com, we can help!

]]>http://www.tinypass.com/blog/different-audience-different-economics/feed/0Tinypass & Time Inc.http://www.tinypass.com/blog/tinypass-time-inc/
http://www.tinypass.com/blog/tinypass-time-inc/#commentsTue, 02 Jun 2015 16:18:14 +0000http://www.tinypass.com/?p=2317
As noted by Digiday, and a whole host of other outlets last week, Time Inc., the world’s largest magazine publisher, has selected Tinypass to help power sophisticated paywall implementations across its portfolio of titles. The first title to introduce a paywall on its site is Entertainment Weekly.

Using our enterprise platform, Tinypass VX, Time Inc. has taken a tiered approach to gating access to the site. After 10 free article views over the course of 30 days visitors who wish to continue viewing content on the site are asked to register in order to unlock additional free article views – see below.

This registration layer to the meter is incredibly valuable as a subset of previously anonymous visitors, of which there are tens of millions to EW.com each month, now have a mechanism by which to identify themselves in return for additional access to the brand’s site. By studying the habits of its most loyal visitors, Entertainment Weekly can begin to understand what they value most about its site and content.

Beyond the registration portion of the metered experience, Tinypass VX presents site visitors with three paid options – see below – including a package that contains the print magazine as part of the offering. The approach that EW.com has taken to gating access to its site is just one of a variety of models that Tinypass VX supports.

Other Time Inc. titles have the flexibility of testing and deploying access models that best align with their audience and content. Cognizant of the fact that advertising is an important component of our publishing partners’ business models, Tinypass VX was configured to not count search and social media traffic against the free 15 articles that Entertainment Weekly currently offers, thus helping maintain the site’s reach.

If you like what you see from Tinypass and Entertainment Weekly, drop us a line at sales@tinypass.com to learn more.

]]>http://www.tinypass.com/blog/tinypass-time-inc/feed/0Tinypass Memorial Day Release(s)!http://www.tinypass.com/blog/tinypass-memorial-day-releases-braintree-janrain-and-more/
http://www.tinypass.com/blog/tinypass-memorial-day-releases-braintree-janrain-and-more/#commentsWed, 27 May 2015 21:36:53 +0000http://www.tinypass.com/?p=2295While most of our posts are dedicated to innovative new publishers using Tinypass, we wanted to take this opportunity to highlight a number of releases that the development team here at Tinypass pushed live this past Monday.

The list includes:

– Tinypass VX publishers can now enable PayPal functionality directly via Braintree, making the process of offering PayPal as an end-user payment option that much easier.

– Publishers can now offer users the opportunity to try out a subscription for free without individuals having to enter any credit card info.

– Jainrain, the popular user management system, can now be integrated with Tinypass directly from our publisher dashboard.

By providing the connective tissue between industry leaders and our platform, Tinypass is enabling our media partners to focus on what they do best, creating great, premium content that audiences value with their attention and money.

]]>http://www.tinypass.com/blog/tinypass-memorial-day-releases-braintree-janrain-and-more/feed/0Tinypass & Vitamin Dailyhttp://www.tinypass.com/blog/tinypass-vitamin-daily/
http://www.tinypass.com/blog/tinypass-vitamin-daily/#commentsThu, 14 May 2015 15:23:08 +0000http://www.tinypass.com/?p=2221
As we’ve noted previously, Tinypass is deployed on sites throughout the world and today we are turning our attention to our neighbor to the north. VitaminDaily.com is an online lifestyle magazine that creates online newsletters for affluent females living in Canada’s major urban centers.

Founded in 2004 by Sarah Bancroft and Tara Parker Tait, the company was acquired by Glacier Media Group in 2013. Vitamin Daily uses Tinypass to power Vitamin VIP, an enhanced $5 per month subscription that provides access to exclusive content, interviews, events and contests. Below is an example of the kind of offers a Vitamin VIP member receives.