Although the NBA lockout is still in effect, Nash was a trending topic on Twitter Wednesday and Thursday, and the subject of high-profile sports blogs speculating on his sewing skills and his future as a male model.

Nash can be seen popping his suit collar and striking a variety of animated poses on Indochino.com, where the suits are on sale, looking as comfortable with slicked back hair and a sharp jacket as he does with floppy locks and a sweaty jersey.

Nash collaborated with Indochino creative and design teams to co-create the collection, which includes six classic, customizable suits made from 100 percent Merino wool, as well as a selection of colorful silk ties, pocket squares and cufflinks.

But regardless of how snazzy the suits are, the campaign's most memorable element is Nash's modeling. Nash completed the sizable photo spread in about 90 minutes of dance moves, spins, jumps and exaggerated model poses, said Indochino co-founder and CEO Kyle Vucko.

"Steve was one of the best models we've worked with. He was just so fluid and so loose and so good on camera," said Vucko.

Nash has worn Indochino designs for years and became an investor in the company earlier this year.

"When Nash came in, we wanted to create a product that was unique, but still something the average guy could wear," Vucko said. "It's a really A-list guy creating products that any guy could wear."

The line of suits, available in a selection of colors including gray, dark brown and steel blue, is made from a custom fabric woven with a fine dot pattern, and ranges from $499 for a jacket and pants to $579 to add a vest.

"Especially up here in Canada, Steve connects with everybody; my mother looks up to him, everybody can relate to him...," Vucko said. "This is the first brand ambassador we've worked with because he just appeals to everyone."

Nash, who wore an Indochino suit and a slicked back "American Psycho"-esque hairstyle to the GQ Gentlemen's Ball in Manhattan Wednesday night, has stepped up his style in recent years, Vucko said.

"I have a huge passion for men's apparel and brands that are innovative," said Nash in a statement. "So, it is extremely exciting for me to be a part of a brand like Indochino and to have the opportunity to design my own signature collection with them."

Vucko described Nash as "very creative," with a good sense for design, narrowing down the collection from 10 to six suits and giving feedback on color and lining.