I understood this in an intellectual sense, and I tightly managed our list of features for a long time. But we still built stuff that didn’t matter, while at the same time not building fast enough some of the things that really did.

But we did not at any point do enough marketing. Never. Not once. Not even now. (It’s #1 on my agenda for this year.)

So we will have these new features that our best customers really, truly need — features that will remove objections, and help us land some big fish, and retain them, too.

But it’s not like overcoming an objection will magically draw new eyeballs in. New features do not fill your marketing pipeline. The value is in the features only once your customer owns the product. After they learn your name, read your sales page, sign up for your free guide, open a trial account…