Food for thought and profit

The better consumer data you have, the more you strengthen your capabilities to personalize service, forecast guest demand and labor needs, and ensure the accuracy of guest orders. But as you look to use data to provide superior service and make your guests’ experiences more customized, be careful to not step across the line into invading your guests’ privacy. Consumers know you want their data — and they may not be so comfortable about it — so be prepared to defend how you manage it. If any of your guests were to ask you about how you collect and use their personal information, could you respond to them in a way that demonstrates you’re being careful and thoughtful? The California Privacy Act of 2018, which goes into effect in 2020, is designed to serve as a bill of rights for consumers whose data have been collected by businesses. It will enable consumers to request an accounting of what personal information of theirs a business has collected, how the business gathered and is using that information, and who can access it. Consumers can have their data deleted upon request and can demand that a business not sell any of the information it has collected. While this particular legislation will apply to just California, note that it may serve as a blueprint for other states — and encourage consumers everywhere to take steps to protect their data. To pre-empt that, partner with your suppliers and other vendors to set standards for data protection and encourage collaboration now. For some help in assessing your needs and how to protect the data you collect, consult the National Restaurant Association’s two guides on cybersecurity and data protection, Cybersecurity 101 and Cybersecurity 201.

​Know your beef supply chain

At a time when consumers are becoming more vigilant about the use of antibiotics in the meat they consume, industry watchdogs are ready to call out businesses that aren’t sufficiently vetting their suppliers. In a newly released report card that rates 25 burger chains for the degree of antibiotic use in their meat sources, all but three businesses received failing grades (and one of those three received a D-minus). Restaurant Business reports that the Chain Reaction report, which was authored by the U.S. Public Interest Group and co-authored by Consumers Union, the National Resources Defense Council and other public interest groups, found that most chains lack meaningful policies on antibiotic use in their beef supply chains. Shake Shack and Burger Fi came out on top, scoring A’s for sourcing beef without antibiotics. If guests asked you about your beef supply chain, what would you say?

​Are you in food safety denial?

In the U.S. alone, foodborne illness causes 76,000 illnesses, 325,000 hospitalizations, and 5,000 deaths every year — and they’re all preventable. So why do they occur? According to food safety expert Francine Shaw, much of the problem comes down to denial. Some operators and employees deny there is a problem with the industry or that an operation’s safety protocols play a significant role in preventing it. Others can’t see beyond the up-front costs of technology and how it could offset the debilitating expense of a food safety crisis down the line. In her years in the industry, Shaw reports having seen widespread disregard for basic food safety protocols in restaurants, a desire by company leaders to have employees get just enough training to pass a test (without deeper thought about what it might mean to the consumer or the business), and an aversion to third-party inspections that could help a business commit to and sustain the kinds of practices that could prevent a foodborne illness outbreak. If any of this sounds familiar, Shaw says it’s important to revamp your corporate food safety culture, update your food safety plans and implement technology and other protective measures in your business. Technology can help simplify many processes, allowing you to deliver training, create a long-term record to back up your safety practices, and eliminate paper-and-pencil tracking systems that are easy to abuse and lose. There are now about twice as many food recalls as there were 10 years ago, and while many cite technology as the reason these problems can be identified quickly after the fact, technology could be used more readily to prevent them. But first, you need the food safety culture in place to reinforce your commitment to these changes.

​How much is data worth to you?

Businesses of all sizes crave customer data, and restaurants are no exception. Eater reports that a new coffee shop in Providence, R.I. started an experiment whereby patrons (many of them college students) are given a free cup of coffee in exchange for providing details such as their name, birthday, phone number, email address, major and professional interests. While such data collection could be a dystopian sign of things to come, restaurant operators have an advantage in that a consumer sharing information is readily doing so in order to access promotions (unlike a person searching online for a clothing item and subsequently getting barraged with banner ads featuring that item). But as consumers guard their data more closely, make sure you are careful about how you and your vendors are using it — i.e. don’t surrender it to third-party delivery partners who might sell it to competitors — and make sure you have a technology crisis management plan in place so that if and when a breach occurs, you can demonstrate you have taken steps to protect your guests’ information.

​What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at admin@teamfourfoods.com or 888-891-3103 for more information.

Food Commodities​

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About Food For Thought and Profit

Food For Thought And Profit is brought to you by Team Four Foodservice/Value 4. We offer the latest foodservice trends, news, safety, and technological advances in the industry. We are an outsourced purchasing and logistics company that provides comprehensive supply chain solutions to our customers. Our executive team has many years of foodservice experience and we bring that experience to work for you. We have expertise in all areas of the foodservice sector.