Mr Waiman Lam (VP Mobile Products ZTE and Glbal Spokesperson Mobile) and others at ZTE have emphasized their unique focused strategy of targeting not just key products in key countries but with added focus on key cities as well. This mean working more with the local communities,and having much more involvement with their customers. This includes major sponsorship of many local sports team in key markets. Lars Stindl from BM Gladbach was on hand to receive his own new phone and his team is of sponsored by ZTE.

With a focus on customer choice, ZTE offers many products but focuses on 3, the android projector they invented, their entry level phone, and their flagship Axon 7 products, on listening to the community they realized not everyone wants a phone larger than 5.2in

So ZTE’s response to their current flagship device, the Axon 7 that has actually sold out in many parts of the world. Surpassing their own expectations, this meant a June 27th launch of the Axon 7 in Paris, followed up with a 13 July pre-order in the USA , and August 16 launch in Hong Kong .

“The new 5.2 Axon 7 Mini inherits much DNA from the larger Axon 7.

With the Axon 7 and the new mini it is the details that matter

For the mini being sold At 299 euro (approx $333USD) and launching globally THIS WEEK in many new countries it is also the small things that are noticeable on this well designed powerhouse, from the Dolby sound that is piped beautifully from the front facing dual speakers, a well place volume button opting for a better single volume button making it easier to increase or decrease the volume. The fingerprint scanner is under neath the phone well place below the camera, and responds very quickly. The choice of using a dual sim or sim / sd card configuration is a great must have, and it is all rounded off with a 16mp/ 8mp front facing camera with dual led flash, FHD Amoled screen and even a new USB c connector for a phone also happy to fit in a great quality earphone jack to benefit form the amazing sound.

ZTE keeps pretty close to stock Google software,on this phone, but with touches from their Mi Vue Launcher including camera software, audio controls, enhanced fitness app, mi-pop controls to allow for easier use of control for one handed use will have many wanting to keep the ZTE launcher as I have.

ZTE makes sure the details are there not for the same of it but to enhance the experience. The sound that is so emphasized by ZTE is by no means by accident, their focus on their own R&D and working with the the AKM R&D and Dolby R&D offer a well tuned piece of hardware that has to to be heard to be believed. This includes dolby atmos dual front facing speakers, and it is not just the sound out that is impressive but the hi fi recording makes this a great consumer and enterprise device.

With ZTE launching the new mini in Germany, Spain, Russia, Poland, japan Australia, Saudi Arabia and of course the USA, on 7 September, some countries have not even seen the larger axon 7 yet Axon 7 and 7 Mini have to be heard to be believed.

Up next the more on the focused, 3 product ZTE strategy includng the Axon 7, with the innovator Spro projector, and entry level ZTE blade phone