Carls Jr CBD burger: Avoid spreading the rumors.

Stay with authority, validity and fact when you share anything.

1. CarlsJr is “testing out” a burger with CBD in a sauce, not in the meat it self.
2. It is available at ONE location for ONE day in Denver (4050 Colorado Blvd).
3. The FDA “currently” prohibits adding CBD to food and beverages.
4. CBD does not get you high. Interesting they are calling the burger, Rocky Mountain high.
5. Their Santa Fe sauce has the CBD in it is and it is 5 milligrams only.
6. The FDA will have its first public hearing next month to decide how it will regulate CBD

Great 1st step and a great marketing capture, this story has done wonders for exposure but it also is doing wonders for hearsay, rumors and false truths.

Telling only one part of the story is not a bad thing. But when you hold off or hold out on crucial parts of the story to give people a clear understanding, that is where you start to skirt with the questionable ethics and morales.

Sometimes in the brand discovery to brand development of a new subsidiary product, to grab that extra hype, a little truth is trimmed off or the story is reduced to not lie, but allow people to run with their own assumptions.

Whether reading the story or telling the story, make sure you are getting or giving the right amount and right parts of a story to keep the authenticity and authority true in the messaging you want to get across.

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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
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For some thoughts, tactics, tips and views from Loren, consider stopping by any of these links.Loren’s BlogsiHeartRadio PodcastsYouTube VideosInstagram PicturesAnd other places online
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