DRIVING AWARENESS AND SALES WITH FACEBOOK VIDEO ADS – WEBINAR

Earning attention on mobile requires new ways of thinking. Video presents a new opportunity. This webinar explores how people experience video on their mobile devices, and how you can use video to help customers discover and connect with your business.

MOBILE AND VIDEO CONSUMPTION – GOES HAND IN HAND

Facebook users spend 3 hours a day consuming content via mobile

62% report checking their mobile phones 30 times a day. Americans are said to pick up their phones around 150-200 times a day.

90% of people access mobile while shopping in store.

57% of people watch their mobile while watching their tv

IMPORTANCE OF FACEBOOK VIDEO CONTENT

Mobile users are 1.5 times more likely to watch video every day than laptop or desktop users.

Experiences that are intimate. Killing the social pressure of how many video views their videos had for a more intimate count of the close friends who watched it.

Experiences that inspire them. Throught videos people create stories that make them keep going. Keep them foused and trying harder to reach their goals. Apps such as Hyperlapse or Boomerang help build on visual effects that make their videos inspirational.

six essential ingredients of perfect facebook video ads shuttlerock

FACEBOOK VIDEO AD TYPES

Slideshow Video: by uploading a few still images, advertisers can show a nice light video type to audiences, specially in emerging markets where data plans are limited for video consumption. Also great for small busines who have no the budgets to create amazing video content.

Video in Carousel: shows nice short videos people can swipe. Great for clothing ads.

Max Lengh of video ads on Facebook is 120 min. Instagram is 60 seconds. Fabook videos under 30 seconds will loop continiously up to a 90 second cap and videos over 30 seconds will return to the first play.

Facebook recommends uploading HD videos.

BEST PRACTICES FORFACEBOK VIDEO ADS Caption the attention in the first 5 seconds via put your hero/celebrity or recognisable character on the first 5 seconds, caption and text overlay is key to ensure people understand your videos.

BENEFITS OF FACEBOOK AND INSTRAGRAM VIDEO ADS

Capture peoples scarse attention during the day via Facebook, Instagram and their Audience network (other websites and apps).