JK Jemma Kidd unveils fall 2012 collection at Target

By Antoinette Alexander

MINNEAPOLIS — Beauty brand JK Jemma Kidd — which was created by makeup artist, product designer and style icon Jemma Kidd — has unveiled its fall 2012 collection that will be available exclusively at Target stores and on Target.com beginning in August.

New shade of Hi-Design Eye Colour ($14): This eye shadow in Fame (aubergine/purple) is the ideal shade to create the perfect smoky eye on any skin tone. For an intensified look that will last all day and night, dampen the makeup brush before application and count on a perfectly blended look that will not crease.

New shades of I-Conic Eyes pencil liner ($14 each): The I-Conic Eyes pencil liner collection has expanded with updated shades to include the fashion-forward Prima Donna (dark purple) and Idol (smoky green). Enriched with jojoba oil for added hydration, these liners glide on smoothly and effortlessly to create a rich look for day or night.

I-Design Mineral Quads ($17 each): Boasting complementary highlight, mid and defining eye shadow shades, the I-Design Mineral Quads are tailored with shadow surface areas weighted by usage. Blend all four colors for a dramatic evening look, or mix and match for a softer style suitable for day. The formula includes minerals gentle enough to use on the delicate eye area.