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The maximum length of titles displayed in
Google's search result is typically:

A: 155 characters

B: 512 pixels

C: 60-80 Characters

D: 44 Characters

E: Varies by browser resolution

Correct Answer- B: 512
pixels

In the following HTML snippet: <a
href="http://moz.com" title="SEO"><img
src="img/software.jpg" alt="Marketing"
title="Tools" width="100"
weight="100"></a> What is considered the anchor text of the
link?

A: http://moz.com

B: SEO

C: Marketing

D: Tools

E: software

Correct Answer- C: Marketing

When is using rel="nofollow" NOT
appropriate?

A: Paid links

B: Untrusted content

C: Press releases with optimized anchor text

D: Widely distributed footer links

E: None; all of these are appropriate

Correct Answer- E: None;
all of these are appropriate

Which of the following types of sitemaps is
NOT supported by Google?

A: News

B: Product

C: Image

D: Mobile

E: Video

Correct Answer- B: Product

What is the maximum number of URLs typically
allowed in an XML sitemap file?

A: 500

B: 5,000

C: 50,000

D: 500,000

E: 5,000,000

Correct Answer- C: 50,000

In the following URL:
http://store.example.com/category/keyword?id=123#top "store"
represents the ____ and "com" is the ________

A: Subdomain, Top-Level Domain

B: Root Domain, Subdomain

C: Subfolder, Top-Level Domain

D: Page, Root Domain

E: Top-Level Domain, Protocol

Correct Answer- A: Subdomain,
Top-Level Domain

What is the optimal HTTP status code to
permanently remove a URL from Google's index?

A: 301

B: 302

C: 404

D: 410

E: 500

Correct Answer- D: 410

Which HTTP status code is best to serve when
your site is down for maintence?

A: 200

B: 302

C: 404

D: 503

E: 90210

Correct Answer- D: 503

True or false: A 301
redirect passes roughly the same link equity as using the
rel="canonical" tag.

A: TRUE

B: FALSE

Correct Answer- A: TRUE

Which of the following would be the best
choice of URL structure (for both search engines and humans)?

A: www.wildlifeonline.com/animals/crocodile

B: www.wildlifeonline.com/category/277/article/563

C: www.wildlifeonline.com/O0665?id=563&cat=277

D: text.wildlifeonline.com/category/crocodile

E: www.wildlifeonline.com/563

Correct Answer- A: www.wildlifeonline.com/animals/crocodile

How can meta description tags help with the
practice of search engine optimization?

A: They're an important ranking factor in the
search algorithms.

B: They help to tell the search engines which
keywords are most important on your page.

C: They serve as the copy that will entice
searchers to click on your listing.

D: Trick question; meta descriptions are NOT
important.

Correct Answer- C: They
serve as the copy that will entice searchers to click on your listing.

Which HTTP server response code indicates a
file that no longer exists? (File Not Found)

A: 500

B: 301

C: 401

D: 404

E: 300

Correct Answer- D: 404

Which HTTP server response code indicates a
page that has been permanently relocated and all links to the old page will
pass their influence to the new page location?

A: 302

B: 301

C: 311

D: 500

E: 300

Correct Answer- B: 301

If these URLs have the same content,
example.com/avocado and example.com/avocado/ are technically considered
duplicate content and should be fixed.

A: TRUE

B: FALSE

Correct Answer- A: TRUE

Which of the following methods is best used to
handle duplicate-content URLs that include parameters or tracking code?

D: May lead to enhanced CTR through authorship
photos in search results

E: Helps get you that book deal

Correct Answer- D: May
lead to enhanced CTR through authorship photos in search results

Google's recommended actions for paginated
content include:

A: Specify a "view all" page

B: rel="prev" and rel="next"

C: Do nothing

D: A and B only

E: A, B, or C

Correct Answer- E: A,
B, or C

In the following attribute:
hreflang="en-US", "en" is the _____ and "US" is
the _____.

A: alternate, language

B: language, region

C: United States, English

D: region, language

E: entire, universal symbol

Correct Answer- B: language,
region

Which of the following URL structures is NOT
recommended to signal language targeting?

A: ccTLDs (example.de)

B: Subdomains with gTLDS (de.example.com)

C: URL parameters (example.com?loc=de)

D: Subdirectories with gTLDs (example.com/de)

Correct Answer- C: URL
parameters (example.com?loc=de)

Which of the following
statements about anchor text is true?

A: For non-commercial queries, anchor text is
less influential on a result's rankings.

B: If a URL itself is the linking anchor text,
Google will treat the page's title element as anchor text, while Bing will use
the URL.

C: When an embedded image is linking, the alt
attribute of the image may be treated as anchor text.

D: Anchor text is mostly ignored by Google in
2014, but was powerful in years past.

Correct Answer- C: When
an embedded image is linking, the alt attribute of the image may be treated as
anchor text.

Which of these concepts has Google filed a
(now public) patent about?

A: The likelihood that content shared by a user
of social networks will spread

B: The impact of lunar cycles on content creation
and search queries

C: Labeling Facebook, Twitter, and other social
network shares in search results

D: Modifying the flow of PageRank through links
based on the HTML code-to-content ratio

Correct Answer- A: The
likelihood that content shared by a user of social networks will spread

What does the phrase "social shares and
higher search rankings in Google are well-correlated" mean?"

A: It means there's a chance (as expressed by the
correlation coefficient number) that this input is used in Google's ranking
algorithm.

B: It means that the more social shares a webpage
has, the higher it appears in Google's search results for a given query.

C: It means that, on average, pages with more
social shares appear higher in Google rankings than those with fewer shares.
The correlation coefficient expresses the degree with which this occurs.

D: It means that social shares may or may not be
used by Google's algorithm to rank webpages.

Correct Answer- C: It
means that, on average, pages with more social shares appear higher in Google
rankings than those with fewer shares. The correlation coefficient expresses
the degree with which this occurs.

What are valid reasons why your webpage's
title may not appear in Google's search results exactly as it does in the page
title element in your HTML?

A: Google has overwritten your title element with
a title taken from the Yahoo! Directory.

B: Your title does not contain your brand name or
other key terms in the users' search query (or doesn't include them at the
start of the title element), so Google is using text from elsewhere on the
page.

C: Google is pulling a title for your webpage
from one you entered into an AdWords ad for that URL (that produces a higher
clickthrough rate).

D: Your page contains the meta
"title-h1" tag specifying that Google should use the text within the
H1 in place of the title element for the search results listing

E: Both options B & D

Correct Answer- B: Your
title does not contain your brand name or other key terms in the users' search
query (or doesn't include them at the start of the title element), so Google is
using text from elsewhere on the page.

Which of the following are true about the
growth of mobile vs. desktop search in Google?