MOM Brands Hosts Tenth Annual Cereal Day for United Way

MINNEAPOLIS--(BUSINESS WIRE)--It’s that time of year again - time for the MOM Brands®
annual Cereal Day for United Way. On Thursday, Nov. 15, the
company will sell bags of its family favorite Malt-O-Meal®
varieties for just $1; all proceeds from the sale will benefit Greater
Twin Cities United Way.

“We look forward to this sale every year, as it is an opportunity to get
out into the community and champion a great organization that makes a
significant difference in people’s lives every day of the year”

The sale, which begins at 7:30 a.m. in the Crystal Court at IDS Center,
will run until noon, or until the cereal sells out. The company’s goal
is to sell 25,000 bags of cereal, and for every bag purchased, MOM
Brands will also donate another dollar, for a maximum donation of
$50,000.

“We value our long-standing relationship with Malt-O-Meal and the
support we receive from the MOM Brands annual cereal sale,” said United
Way senior vice president of Workplace Markets Andy Goldman-Gray. “It’s
a thrill to know that this event continues to generate such excitement.
MOM Brands clearly knows how to engage their employees, their customers
and our community, in order to make the Twin Cities region a healthier
place to live.”

This year marks the 10th annual MOM Brands cereal sale in Minneapolis,
which has raised nearly $500,000 to date for United Way. Based on the
success of its annual cereal sales in Minneapolis, the company has
partnered with local United Way affiliates across the country to give
back in communities where MOM Brands production facilities are located.
The company held a June cereal sale in St. Ansgar, IA, which raised
$6,222 for United Way of North Central Iowa. MOM Brands’ Tremonton, UT
plant hosted a sale Oct. 6, raising $17,700, and the company’s Asheboro
plant raised $10,000 at its Sept. 22 sale. In all, the company expects
to donate $84,000 to United Way affiliates across the country.

“We look forward to this sale every year, as it is an opportunity to get
out into the community and champion a great organization that makes a
significant difference in people’s lives every day of the year,” said
Linda Fisher, MOM Brands’ director of corporate communications. “We'd
like to thank everyone, in all the communities where we've sponsored Cereal
Day for United Way events, for their enthusiastic support."

About MOM BrandsMOM Brands is
the largest family owned cereal company in the U.S. The company has
produced quality cereal products since 1919 and manufactures many
varieties of oatmeal, family favorite ready-to-eat and natural cereals
as well as its original, farina-based hot cereal. Today, one in 10
servings of breakfast cereal eaten every day is a MOM Brands cereal.
Dedicated to finding better ways to make a better breakfast at a better
price, MOM Brands is continually innovating to produce, package and
transport its cereals in ways that reduce environmental impact. For more
information about MOM Brands and its cereal products please visit http://www.MOMBrands.com

About Greater Twin Cities United WayGreater
Twin Cities United Way addresses our community’s most critical issues by
focusing on three key areas: Basic Needs, Education and Health. We
attack poverty on multiple, interconnected fronts to achieve lasting
change – through 10 measurable goals – by collaborating with business,
government and nonprofit organizations to create solutions and carry out
our call to action to LIVE UNITED by encouraging everyone to
Give. Advocate. Volunteer. United Way serves people living in or near
poverty in nine counties: Anoka, Carver, Chisago, Dakota, Hennepin,
Isanti, Ramsey, Scott and western Washington. Join the movement. LIVE
UNITED. For more information visit, www.unitedwaytwincities.org
or call (612) 340-7400.