Case Studies

Content & Long-Term Work:

When Clubhouse and I started working together in November of 2016, they weren’t ready to hire a full content team yet, but were looking for someone to create a solid content foundation that they could use to take their online presence to the next level. That’s where I came in.[Read the details here]

The enterprise ecommerce arm of Shopify needed writers to start their brand-new blog off with a bang. Aside from writing, I also helped brainstorm content strategy and led several outreach efforts.[Read the details here]

Due to my work with SitePoint as a writer and screencaster, the content team at SitePoint Premium (formerly Learnable) approached me to do a course on project management for their audience.[Read the details here]

SitePoint is the sister site to Learnable, focusing on mostly written content where Learnable mostly focuses on video. I approached them just as they were starting to amp up their business and marketing section, which was the start of a great working relationship, where I created my own topics and pitched them to the editor, sourcing quotes where needed.[Read the details here]

Having previously done a video for Learnable, I pitched them the idea of doing another one, breaking down my systematized process for building up a freelance business, fast. Once published, it was doing so well on Learnable, that they republished it on SitePoint–where it totally took off.[Read the details here]

Increasing app downloads from 3-5/day to 89 in a day sounds pretty sweet, right? Especially when it’s done without paying for product placement or advertising. The app went nationwide on March 6 and we needed to create buzz for it before SXSW. I handled both concept/creation and execution of this particular strategy.[Read the details here]

Rock the System is my book for Kindle – I wanted to create it both as a lead generator (over a year after initial launch, people are still finding me through it) and as an exercise in creating longer form content (it’s just over 10,000 words), while repurposing content I already had. (Work smarter, not harder, right?) And it worked: During the launch, it hit #1 and #2 in its categories.[Read the details here]

The client: a Paleo food/fitness blogger who wanted to host a sale that collected both his digital products (ebooks) and digital products from other wellness bloggers. My role: I outlined the strategy for the sale launch – exactly what would happen in the month leading up to the launch and then during the sale itself, with deadlines for contributor submissions and a day-by-day plan for the sale itself. The result? Almost $300,000 in sales in just over a week.[Read the details here]