Clear evidence of the fierce competition between Walmart and Amazon when Walmart advises its tech suppliers not to use AWS. There is more to this though. Does AWS respect the privacy of not only the data of suppliers but also the tools and techniques used? Good reason for Walmart to be suspicious. Amazon got a leg up years ago as big corporations used Amazon’s digital services when they were just selling books. They used this experience with companies to learn and opportunistically take advantage of the expertise of others.

Google claims to not be reading your GSuite email for Ad personalization already and plans to extend this to its free GMail users later this year. Users are starting to recognize the intrusiveness of Google into your privacy. I suggest you take control of your own privacy by removing Google from your digital life. They apparently gather data on you in many almost invisible ways. Using maps, searches and many other ways to form a partial profile on you and then buy additional information to create knowledge of you greater than you know.