Why coffee scientists developed the NCA Cold Brew Toolkit

Industry resources for navigating the hottest trend in coffee. ☕ About 10% of coffee drinkers reported having cold brew daily in 2017, according to the NCA National Coffee Drinking Trends report – up from only 1% in 2015 Cold brew is taking off across the country – according to market research, sales jumped 580% between 2011 and 2016 . Despite this surge in popularity, cold brew is still new to a lot of coffee drinkers - and companies, too. And while cold brew offers some unique benefits, it also comes with unique risks. Whether you're a large coffee roaster or a local coffee shop, there is still a lot to learn - from common terminology to food safety considerations. That's why the NCA is developing new guidelines for the coffee industry, to describe what cold brew is and provided key resources. Call for Coffee Industry Comment If you are part of the coffee industry, now i...