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Saturday, November 17, 2012

The Everyday Side of Design Expertise

When you think of contemporary product designers, people like Philippe
Starck or Jonathan Ive come to mind. We've come to see designers as
larger-than-life entities, who from some Olympian perch survey the
foibles and anxieties of the masses (at least, those with some
disposable income) before setting the Chinese factories in motion to
crank out yet another disposable bauble. The Fixperts project
features a very different side to the practice of design, having as its
objective the creation of "meaningful content that showcases how the
design process can solve everyday challenges." Solving everyday
challenges. What a concept!