Cognito

Cognito provides anti-fraud and identity verification solutions tailored to the needs of high-growth businesses. When we set out to build a brand and website for Cognito, we asked ourselves, “What does verification really mean?” We admit that we didn’t crack a dictionary for this one. We just figured that the goal is to put a trustworthy face on a virtual identity, something that tells you who or what you’re dealing with. So that’s what we did with Cognito’s site, illustrating and animating that dynamic place where humans, technology, and data flow together into a lush stream of safe, secure, and verified information. Cognito is all about preventing fraud, so we built a site that—we’re pleased to verify—is the real deal.

The Cognito brand identity can be summed up in one thumbprint. It's completely unique and a thing of beauty.

We populated the site with relatable character design, a reminder of Cognito’s trustworthy brand identity.

Identity

Screening

Business

Saturated pure color. Simple and stunning.

We illustrated a value proposition that connects all the dots and checks all the transparency boxes.

A juicy set of icons can really pull the whole site together.

We were going for comforting symmetry on the dashboard UI. The result fits like a fuzzy sweater.