If it sounds too good be to true, blame the copy editor, or the lack of one thereof.

Sears sent an e-mail to its Shop Your Way rewards members yesterday offering $6,000 if they spent $45 on back-to-school clothes and accessories.

The Milwaukee Journal Sentinel reports that the e-mail starts out innocently enough. Purchase $45 for the kids and get 6,000 rewards points, worth $6.

But a little further down, the ad reads: "Ta-da! $6,000 in points for that purchase!"

What’s a few zeroes among friends, right?

Sears soon caught on and sent out a quick follow-up e-mail.

"Imagine our surprise when we saw our typo!" the e-mail said. "Unfortunately an error in one portion of the message referenced the available point value as a dollar value. And while it's our goal to WOW you, we sincerely apologize for any confusion, inconvenience or excessive 'Oh WOWs' caused by our mistake."

Oh wow indeed! There was no word from Sears whether any customers insisted on getting their $6,000.