Creode were appointed to manage the ongoing maintenance and development of a complex Drupal Commerce website, managing the international digital platforms and significantly refactoring the website to support new business processes and objectives.

CODE OPTIMISATION

Refactoring to meet Drupal coding standards

When the Vivienne Westwood site was handed over to Creode, it fell some way short of Drupal best practice coding standards, causing numerous performance issues, increased hosting costs and a poor admin experience. It was difficult to implement security updates and time consuming to make changes to functionality. To top it all, the instability of the site resulted in significant downtime, impacting revenue and brand reputation.

Creode undertook a major refactoring project to rectify these issues, which resulted in:

Interaction design to encourage brand exploration

How do you convey the breadth of the Vivienne Westwood brand, from product to political campaigns, ideology to fashion shows, without getting in the way of generating sales?

Balancing the brand and revenue generation objectives was no easy task, but our deep understanding of the business, developed through our business immersion process, and experience working with brand conscious retailers allowed us to iterate rapidly to find a solution that was the perfect fit.

Creode conceived and prototyped an innovative user experience with the idea of serendipitous discovery at its heart. Website users were able to explore videos, images, articles and products on an infinite canvas, initially via gesture based interaction, then once a topic of interest had been identified by following overlapping themes.

The interaction allowed users to discover new aspects of the brand and understand more about the driving force behind it, as well as driving increased interest in the product ranges associated with brand content.

What's next?

Do you have a Drupal project?

So we’ve designed and developed Vivienne Westwood’s global e-commerce website.