Jabong.com, India’s leading online fashion destination has collaborated with 10 Minutes to 1 as its creative partner for the India Online Fashion Week (IOFW) - the World’s first online shop-able fashion week organized by Jabong.com. 10 Minutes to 1 bagged the account with the mandate involving direction, filming and creation of a concept film revolving around IOFW and also the website conceptualization, designing and development for the same. The agency has received the directives to translate India Online Fashion Week’s vision across all media platforms.

Mr. Praveen Sinha, Founder & Managing Director, Jabong.com, said, “We appointed 10 Minutes to 1 as our creative partners as they demonstrated a research based understanding and the capability to provide a solid creative platform for IOFW. I strongly believe that they have the ability to render our vision into a visual as well as web platform with great vigor. We are happy to have them on board and excited to see the output.”

Expressing her delight on this creative collaboration Ms. Reena Bhattacharya, Director, 10 Minutes to 1 said, “We are excited to partner with a well-known and respected e-commerce brand like Jabong.com that operates in a very dynamic category. At 10 Minutes to 1, effective and creative communication is at the core of all our services and our objective has always been to build a concerted communication strategy through a single window offering a complete marketing communication consultancy to all our clients. We are pleased that Jabong placed their confidence in our services adding further credibility to our web and filming capabilities. We definitely look forward to a long and fruitful association with Jabong.”

The agency has worked closely with Jabong.com in creating various marketing communiqués for the property including IOFW’s launch video http://bit.ly/1qn4Rvg and its website http://iofw.com/, which is the hub of all the IOFW action where the shortlisted participants are all set to showcase their creations from July 28th to 30th, 2014 through video streaming thus, allowing consumers to purchase the products showcased in the fashion show through Jabong.com. This very quintessential service will bring to consumers a never before experience of an online shop-able fashion week powered by the web platform created by 10 minutes to 1.

About 10 Minutes to 1:

10 Minutes To 1 is a Gurgaon based Full Service Communication agency. The firm has been providing Strategic Communication Advisory Council to brands across all verticals and has been working with large brands as well as start-ups to help solve their marketing challenges and create a strong brand identity. The organization has been focusing on providing a single window operation ensuring brand message consistency for companies looking for a multi-pronged communication campaign.

The firm undertakes Conceptualization, Designing & Implementation of all communication needs. The various facets of the organization includes Filming and Production, 3D Animation, Web Design & Development, Digital Media Marketing & Optimization, Designing, Public Relations, Content Writing, and other customized services depending on various brand needs. For more details visit - http://www.10minutesto1.com/

About Jabong.com:

Jabong.com is India’s favourite fashion destination and caters to the fashion aspirations of modern India. With more than 1500 on-trend international high-street brands, sports labels to Indian ethnic and designer labels, there is everything and more for a consumer to choose from. The choice is huge. Read, over 150,000 styles. Besides collaborations with designers, international labels, Jabong.com also associates itself with major Bollywood blockbuster and brings in the new wave in fashion trends. Jabong.com offers innovative services like express delivery, 30-day return policy, open box delivery for prompt delivery and efficient service. For more details visit www.Jabong.com

About India Online Fashion Week :

IOFW started with a simple thought, providing a world class career defining opportunity to the budding artists who can bring about the next fashion revolution in the industry. The curtain raiser for this much awaited event will be on July25, 2014. The show will conclude on July30, 2014, with participation from the who’s who of the Indian Fashion fraternity as the spectators of the Grand Finale. The event which is touted to be World’s first Online Shop-able Fashion Week will reach millions of audience through www.iofw.com. Key Jury members for the event include Poonam Bhagat, Dr. Darlie Koshi, Carol Gracias, Rashmi Virmani, Akash Das, Hemant Khendilwal, Sushmendra Dubey, Samantha Kochhar and Rod Anker. The event received an overwhelming response as soon as it went on floors and entertained thousands of entries under all categories. Apart from metros like Delhi and Mumbai, tier 2 and tier 3 cities also showed an inclination towards the India Online Fashion Week as entries poured in from Aurangabad, Bikaner, Dehradun, Dhanbad, Guwahati, Lucknow, Meerut and Nasik to name a few.

The event has big names attached to its credit with one of them being NDTV Good Times, their media partner, who will be showing the event on-air in a package of three episodes. Other sponsors under its banner are radio partner 92.7 Big FM, Philips (official hair styling partner), Revlon (official make up partner) and Ziveg.com (accessories partner).