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ABOUT THE #KELLMAN20 CAMPAIGN

CliffCentral.com released its first annual #Kellman20 list, featuring a series of 20 exclusive podcast interviews at 18h00 CAT on Wednesday 27 January. Presented by CliffCentral.com daily afternoon presenter and creative director, the quirky-cool Arye Kellman, each podcast offers insight into 1 of 20 Influential Millennials To Watch In 2016 from around the world. What do the Millennial generation have to offer the world? What philosophy do successful Millennials live by? What is the danger of measuring ones self-worth in Instagram likes? These are some of the questions addressed in 20 of the most intimate podcasts ever created on the CliffCentral.com platform. Having already dominated social media conversations in South Africa within its first hour of launch, the #Kellman20 is set to be an annual list profiling some of the finest Millennials in the world. “These are 20 of the most interesting, authentic and powerful conversations I’ve ever had in my life.” Kellman said about the campaign, which is an extension of his weekday afternoon drive show. “On the Cliffcentral.com platform we had the opportunity to talk about anything and everything with these remarkable young people from the current state of the world, to finding purpose in 2016, to the impact of going digital. I hope listeners enjoy listening to them as much as I had recording them.” All 20 podcasts are available for audiences to download, stream and connect with, right here on Kellman20.CliffCentral.com. The inaugural #Kellman20 list proudly presents the 2016 esteemed group of Millennials from around the world in Europe, North America and Africa:

US: Melanie Berliet (@melanieberliet)Daring. New York City based writer and producer

UK: Andy Jordan (@AndyJordan01)Cool. Musician and Actor from the BAFTA awarded winning show ‘Made in Chelsea’

US: David Moore (@davidmooretv)Creative. LA based Director and Choreographer

The campaign launch was amplified on social media platforms together with Africa’s leading youth specialists, HDI Youth Marketeers. Reamogetse Motsepe HDI Youth’s PR Co-ordinator says, “HDI’s creed is to connect brands with young people for mutual benefit, creating measurable and magical experiences in the lives and fortunes of young people across Africa, and having our Junior Board of Directors involved is such a huge campaign as #Kellman20, really is remarkable. Our youth are hungry for information, and the #Kellman20 campaign lives in that space – ignite our curious minds.”

For further information around the campaign, please contact: Kellman20@CliffCentral.com About CliffCentral.com Africa’s pre-eminent content hub: CliffCentral.com broadcasts live from 6AM – 6PM (CAT) on weekdays, with programming repeated so you can always catch up later. Podcasts are also available to listen to on demand, by going to CliffCentral.com, using the CliffCentral App for iOS and Android or iTunes. About Arye Kellman Arye is the host of CliffCentral’s weekday afternoon drive show, #Kellman on CliffCentral (weekdays 4 – 6PM CAT). With a career that spans presenting on national live television as a teen to millions of viewers, to a successful period working in community and national radio, Arye is now pioneering in an online space. In 5 words, he’s charismatic, driven, quirky, dapper and passionate.