Eng
“I really don't know if imitation is the key to success, but what I can tell for sure, is that it opens you instantly the doors of this website. Sad for Volkswagen and its creative history. This campaign is way below the average.”

Eng
“Curiously it didn't cross their mind that this idea was already done. Duplicate the ad of a competitor on the same business sector is the "most direct" way to end up on this site. Congratulation guys.”

Eng
“What is very interesting in this case, beyond the fact that both DDB agencies sold the same idea to the same client for 2 different cars, is the staging (positioning of the elements). Indeed in one case the idea is put forward, and the product is small. In the second case, the product is in front and the idea in the background.”