Entertainment has a new home

In July, Optus came to us with one of their biggest challenges yet – they were opening their very first experiential flagship store in three months time.

Earlier in the year we started working more closely in the Optus retail environment, helping redefine the store experience and make it a true extension of their mission to become Australia’s leading entertainment provider.

The challenge for the flagship was to take the static brand of the current Optus stores and bring it to life in motion. Our solution was to develop a modular system based on the way customers interact with their phones: swiping, scrolling and pulling. In partnership with Never Sit Still, we developed a suite of custom YES animations as breathing space between products and offers.

The result? You can see for yourself. Optus on George is now open at 383 George Street, Sydney.