Ad Week honchos throw cold water on some hot trends

Advertising Week featured many thought leaders speaking candidly about the latest industry buzzwords, such as Big Data and real-time marketing. Jared Belsky, executive vice president at 360i, revealed that Oreo's famous Super Bowl tweet had a three-year setup, while others said Big Data isn't more important than content or context. "It's more important to create content rich units that people identify with and click on and share," said BuzzFeed's chief revenue officer, Andy Wiedlin.