NEW YORK CITY — January 4, 2012 — Material ConneXion today announced it has opened a new office in
Shanghai, it’s second in China, to support clients with business interests in the region. The
company already serves many international clients from its offices in the USA, Europe and this is
the fifth location in Asia, recognition of the vital importance of the region to global sourcing
and manufacturing. Material ConneXion Shanghai, based in the city’s Jiading district, includes a
physical library of some 500 materials as well as access to an extensive online database of more
than 6,500 materials. Shanghai is China’s largest city and is home to the corporate regional
headquarters of more than 500 multinational companies, including Volkswagen and General Motors. The
Shanghai region, including the two adjoining provinces, accounts for 30% of China’s foreign exports
and attracts a quarter of all foreign investment into the country. More than 20% of its
manufacturing output is produced here, making it one of the world’s most dynamic centers of
commerce.

The success of Material ConneXion Beijing, which opened in October of 2011, continues the
long-term expansion plan of opening ten Material ConneXion locations in China by 2015. The
locations in Beijing and Shanghai and by the end of 2012, Guangzhou, provide a strategic beachhead
for material development, research and outsourcing in a country that is so prominent in this field.
“Our client’s businesses intersect more and more with the powerful economic engine of China,” said
Michele Caniato, president of Material ConneXion. “In keeping with our company’s strategy of
bringing a localized approach to international innovation, we are pleased to have expanded our
presence in China, enabling a full service subsidiary for both European and North American clients
ready to move forward with business in the Shanghai region.”

With the opening of the Shanghai location, Material ConneXion now offers North American and
European companies the same wide array of material innovation services in China, including
materials research, material sourcing, new product development and innovation consulting.

This new location enables Material ConneXion to further support international companies
looking to do business in this fast growing market. “With the launch of Material ConneXion Beijing
in Q3 of 2011 we were able to provide our Chinese clients a local presence with connections to
Europe and America,” said Zhong Cong, CEO of Material ConneXion Shanghai. “Our ability to research
material innovation for clients in China to complement their global objectives, makes us an
attractive business partner in Shanghai and abroad. With our close collaboration with Beijing and
our worldwide offices, Material ConneXion is able to offer, incorporate and expand international
material solutions with local expertise for manufacturing and production advancement,” he
added.

“The increased Chinese presence of Material ConneXion in conjunction with our upcoming launch
of Luxe Interiors + Design China in February 2012, adds to the reach of our publications Furniture
Today, Luxe and Surface China,” said Adam I. Sandow, CEO of Sandow Media, the parent company of
Material ConneXion. “I see our growth in the region as fundamental since the country is such a
dominant cultural and economic force in the world today, particularly in the luxury market.”

“The future of innovation relies on Chinese resources and potential,” said George M.
Beylerian, founder of Material ConneXion, who attended the opening. “With a strong team in
Shanghai working alongside our colleagues around the world, we are positioned to provide the type
of exemplary service for clients with interests in China that Material ConneXion is known for. Our
clients in Asia, the United States, and Europe will also benefit from on-the-ground expertise for
their strategic initiatives in the mainland.”

The company’s Shanghai office will be led by Rainbow Xie, General Manager.