Blog categories

Contributor profiles

[Johanna McDowell] NEW YORK CITY: I arrived in New York City yesterday for the 2012 AdForum Worldwide Summit – a 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow – trying to prove a point ahead of the elections. Does that sound familiar?

[Johanna McDowell] NEW YORK CITY: I arrived in New York City yesterday for the 2012 AdForum Worldwide Summit – a 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow – trying to prove a point ahead of the elections. Does that sound familiar?

[Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

[Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 – 19 October 2012. It is a seriously busy agenda – and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet.

[Johanna McDowell] PARIS, FRANCE: The final day of the 2012 AdForum Worldwide Summit in Paris started on the roof of the Publicis building, with CEO Maurice Levy giving us his view of the communications world and his group from the vantage point of the Arc de Triomphe.

[Johanna McDowell] PARIS, FRANCE: From 8am until 23.30pm, 30 consultants from all over the world visited and met with six agency groups throughout day two of the 2012 AdForum Worldwide Summit in Paris.

[Johanna McDowell] PARIS, FRANCE: Day one of the AdForum Worldwide Summit in Paris, 18-20 April, started midday with a presentation at Ogilvy Paris and lunch. The focus for this first day has been luxury brands and those agencies which specialise in understanding those luxury brands. With Paris being the home of luxury, it all made total sense.

[trigger/isobar goes to SxSW]Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[trigger/isobar goes to SxSW]Karin Botta: Although SXSW is a tech conference, one of the things that resonated quite strongly with me is a talk I attended on Saturday morning, 10 March 2012, called ‘Designing Experiences for Women’, where the speakers discussed the stereotypes that marketers often fall into using when communicating to groups of people, specifically women.

[Rafi Leigh] VANCOUVER, CANADA: Getting here to Vancouver seemed desperately important. I knew that technologists were finally connecting the dots. I put all other new business strategies on hold, and made a 16 653lm beeline for the SIGGRAPH convention, where I knew I would find nuggets of wisdom running along the seam lines of emerging tech and creative genius.