When we launched DFA Analytics in beta in November 2009, our goal was to provide users new, powerful reporting and visualization tools to better analyze campaign performance data.

With DFA Analytics you can evaluate account performance at-a-glance with easy-to-understand charts and graphs. You’re able to drill down through reports and view performance by multiple dimensions such as geography, browser, operating system and connection speed, regardless of whether targeting was implemented during campaign set up.

Now with this latest release of DFA Analytics, we’re adding another dimension -- conversion reporting -- to make for an even more robust reporting solution.

A new “Conversions” tab in the DFA Analytics interface provides data on conversion totals, click-through and view through conversions. And advertisers using sales conversion tags can see revenue data in an easily understandable format

Highlights of the new feature include:

Filtering: A new filtering option by Spotlight conversion tag lets you see view conversion reporting by one or more Spotlight activities at a time.

Pivoting: Tailor reports for more in-depth analysis with the new pivoting feature which allows you to compare one or two metrics at a time across two different dimensions, including geography.

Frequent updates: Currently conversion data is updated several times a day. As we continue development we expect to provide more even more frequent updates of data in the future.

Security permissions: The permissions set during the trafficking process, such as the “View Revenue Data” permission, carry over seamlessly to reporting in DFA Analytics. This ensures that sensitive information in your conversion data is kept in the right hands.

We’re working hard to add new reporting features to DoubleClick for Advertisers so expect to see frequent improvements to DFA Analytics in the coming months. To find out more about these new features in DFA Analytics, check out the articles in the Help Center (login required).