The latest report by TechNavio draws attention towards sexual norms,
behaviors and attitudes that are constantly undergoing transformations
because of increased exposure to media. Overall, the younger generation
is more vulnerable and open to change and experimentation.

“The change in general attitudes is evident from presence of new vendors
that have ventured into the market and are doing big business, even in
times when the global economy is undergoing a slowdown,” says Faisal
Ghaus, Vice President of TechNavio.

The new TechNavio report emphasizes the anonymous availability of sexual
wellness products like sex toys, which is promoting the Global Sexual
Wellness Market. Packaging is a key element in the marketing of these
products and therefore, vendors in the market have started packaging
products with subtlety and privacy in mind.

“Anonymous availability of products is making consumers more comfortable
with shopping for these items, which is expected to drive the demand in
the market during the forecast period.”