It’s fashion, darling…

Newsletters|
February 22 2019

A weekly newsletter about
stuff that kids love

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Coco Chanel

#BecauseParentsKnow

Welcome all new subscribers!

London Fashion Week is over. We're all going to be dressing like this. And the kids? Well from our frow seat at Mini Mode last week we can attest that a lot of brightly coloured tulle will be coming to the high street!

Mini Mode is a fashion show of children's designers held annually in Marylebone. To see umpteen brave-faced (shy and brassy) kids strut their stuff made the entire audience grin from ear to ear. Karl Lagerfield (RIP) showed, among a plethora of designers including Isossy, below. What a wonderful event it was!

Check out Kinfo for new recommendations that are being added all the time. And find previous weekly newsletters here.

“Perfect new born baby gifts, designed in London,” says a baby mum. Another reviewer writes about the Doods – fuzzy, self-soothing comforters in fun characterful designs. This website will without doubt become your go-to bookmark whenever you want to welcome new humans to the world!

A premium styling online service for kids. Input a few details about your brood's likes and dislikes and wait for a box of mix and match clothes to arrive; you pay for what you want to keep. A definite help for busy parents. "Fabulous brands and very kind customer service - we were impressed!" says a mum.

Artists, authors, pilots, nurses... Among all the featured heroines is the iconic Parisian designer, Coco Chanel (1883-1971), famous for her timeless designs, trademark suits and little black dresses, before Karl Lagerfield took over. "Information is accessible and appealing to young readers" says this parent, who thinks both boys and girls will love it.

When kids are old enough to watch your favourite films, this tops the list, suggests one parent. A 58-year-old Fred Astaire (dancing like a 20-year old) and a 28-year old Audrey Hepburn star in this 50's Hollywood unknown-gets-discovered fashion story.

Mini fashionistas can develop their creative flair by styling child-sized mannequins, expressing their tastes through clothes and accessories. The kid-sized city also offers an ethical recycling fashion class. Read the full and funny review of one parent's visit on Kinfo app.