FastLights LEDS

Fastlights LEDS installs lighting on motorcycles. Like many businesses, Fastlights had a basic idea of what they wanted for their identity, it just needed developing. Basic block lettering was replaced with a "biker style" gothic font. Skulls, barb wire and tribal flames complete the look.

We began the project with an original 3D model of the RV & trailer rig for the pre-visualization. The customer said he wanted the graphics over the top so we wrapped one of our original Novae patterns on the panels. The customer felt it was too wild for the look he was after.

So we suggested awesome fractal patterns and skulls and wrapped the 3D models of his rig.

Still too loud and colorful for them, so we toned everything down and created a subtle, dark pattern that the customer really liked.

Fastlight's main products are the single color Skinny'z and the color changing Chameleon.

The first thing we did was create a unique look for the names and then we went to work on an original character.

To make our chameleon's insides light up like x-rays when she get too close to the lights, our chameleon needed a skeleton to pull this off successfully. (She looks awesome just like this.)

The logo treatment here was one of our first attempts in the early developmental stages. It has a solid corporate feel to it, but not the biker look that customer was after.The final wrap was fairly conservative compared to some of the designs we created along the way, but it expresses the personality of the owner, and at over 81' long, it commands attention everywhere it goes!