News & Announcements

Communications and Marketing Guru Ed Delia Speaks at Centenary College

11/19/2013, 04:00 PM

Hackettstown, N.J.– Communications and marketing guru Ed Delia recently addressed Business Strategies students at Centenary College on the topic of “Does Your Brand Have a Heart?”

Delia’s presentation covered the unique properties of brands, and the manner in which successful brands – both business and consumer – successfully permeate customers’ hearts and minds to become their brands of choice. In addition, he discussed the key drivers of all great brands and how they can be applied harder to take a brand to the next level of notoriety and success. The discussion also covered how to utilize brand touch points to emotionally connect with audiences and positively impact sales growth. Lastly, Delia identified and focused on brand-building around ideal customers to achieve sustainable growth and higher profit margins.“This presentation was so informative that it has helped me choose my career path,” says Centenary student Shantise Parker. “I had been interested in two possible fields, but after Mr. Delia’s talk I am confident that I would like to pursue a career in Marketing. This opportunity was actually life changing and I am thankful for the experience.”

Delia became president of Whitehouse N.J.-based Delia Associates in 1998, assuming full control of the company founded by his father in 1964. Under his direction, Delia Associates has directly contributed to the success and growth of a wide variety of clients, in a broad range of industry sectors. The firm has helped grow many businesses and expand their sales opportunities through the development and implementation of highly successful digital branding programs. Core skill sets include brand development, website development and online marketing.

Delia was selected by NJBiz Magazine as one of the top “Forty Under 40” up-and-coming business leaders in New Jersey. He was also featured in “Learning from the Best,” an NJBiz program celebrating entrepreneurship in the state. His firm was a two-time finalist in the New Jersey Family Business of the Year Awards.

“It was a pleasure having Ed Delia speak with my class,” says Professor Lee Esposito, Adjunct Professor of Business at Centenary College. “It is my goal to expose my students to highly accomplished entrepreneurs throughout the semester, so I was thrilled that Ed Delia was able to join us recently. His insight was extremely valuable to my students.”For more information about Delia Associates, visit delianet.com or call (908) 534-9044.

Founded in 1867 by the Newark Conference of the United Methodist Church, Centenary College’s academic program integrates a solid liberal arts foundation with a strong career orientation. This mix is designed to provide an educational experience that prepares students to succeed in the increasingly global and interdependent world.

Centenary College’s main campus is located in Hackettstown, N.J., with its equestrian facility in Washington Township (Morris County). The Centenary College School of Professional Studies offers degree programs in two locations: Parsippany and Edison, and at corporate sites throughout New Jersey. The School of International Programs recruits international students for study at Centenary and Centenary students for study abroad.