Not JUST a Bad Habit

Habitual Impaired Driving Campaign ///

On March 6, Crime Stoppers Association of Edmonton and Northern Alberta with support from the Alberta Office of Traffic Safety will be launching a multi-faceted awareness campaign about reporting Habitual Impaired Driving.

Impaired driving is a critical issue in Alberta. While efforts exist to encourage the public to report in-progress impaired drivers, many are not aware of an avenue to report known chronic/habitual impaired drivers. Crime Stoppers offers an anonymous tip line where individuals can report people that may be involved in this activity. The information provided through the tip line would allow enforcement to be more ‘target specific’ and more proactive as opposed to reactive (in progress).

The Not JUST a Bad Habit campaign will promote talking, typing or texting tips anonymously to Crime Stoppers as a method of reporting habitually impaired drivers.

The campaign will feature traditional print and media components as well as social media elements. Crime Stoppers has adedicated webpage for the campaign and will be promoting the message throughout the month on our social media channels (Twitter and Facebook) using the hashtag #notJUSTabadhabit. We invite the public to help up spread the message throughout March and encourage everyone to use this avenue as a means of reporting habitual impaired drivers.

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