In the past, I have been in the fortunate position to have worked with some of the most amazing weddingsuppliers in Suffolk and across the UK, with many of which becoming great friends. I know that many of my prospective and current clients check out my blog from time to time to see what I’ve been up to, which got me thinking. What better way to introduce some of my trusted vendor friends to my clients than to give them the spotlight for 5 minutes here on my blog where they could tell us about their business, their inspirations and what makes them tick. So here you have it, a new series of interviews has been born, I hope you enjoy them.

Ross: For those readers who may not have come across your work before, please can you tell us a little about your background and how you got into cake artistry?

Anmar: My parents are hoteliers and grew up in the hospitality environment so being in the kitchen has always been a part of my life. I am a professional chef, but always found myself working in the pastry section at every hotel or restaurant I worked at. I guess you can say baking comes naturally to me (luckily!). After spending 4 years as the head chef on a private yacht travelling the world, I moved to Suffolk with my husband and decided it was time to rekindle my love for cakes and baking and this is how CRUMB! was born.

Ross: In three words how would you describe your brand/business?

Anmar: Daring, different & delicious! ;)

Ross: Who or what inspires the creativity in your work?

Anmar: Everything and anything. I see cakes in every design I come across, be it a floral arrangement, a beautiful dress, cool patterns on fabrics to jewellery. Inspiration comes from all around us and that is why I ask brides to bring as many items possible with them (like stationery, fabric swatches, pictures etc) when we meet for our design session

Ross: What trends are you currently seeing and how do you predict the future looks for cake artistry in the UK?

Anmar: BIG cakes are in at the moment with brides are choosing cakes with 4, 5 and even 6 tiers! With the recent boom in the baking industry due to programs like the Great Britsh Bake Off, Ace of Cakes, Cake Boss, Cupcake Wars, Staten Island Cakes etc etc (theres loads more!) the industry is expanding and ever growing. Couples are truly embracing the fact that a cake can really add to the entire theme and feel of your day and does not have to be a white, floral traditional number - your cake can be anything you want it to be! The future isn't set in stone when it comes to wedding cakes, its just keeping up with trends and fashions.

Ross: How far in advance do you suggest couples come talk to you about their wedding cake?

Anmar: As soon as possible. Dates fill up quite fast and all the orders coming on now (June) are for next summer with this summer being about 90% fully booked! The design and style of the cake can always be changed as we go along, but it is crucial to "save the date" in your bakers cake diary to avoid dissapointment.

Ross: What wedding blogs or magazines do you recommend that couples check out?

Ross: What advice would you give couples when choosing their cake artist?

Anmar: Look for someone thats stands out from the rest and catches your eye . Look at their galleries and also see if they have a blog and a facebook page - youll "know" when you find "the one". Its a bit like a wedding dress I think!

Ross: Finally, what's the best thing about being a cake artist?

Anmar: Well, for me its being able to call my hobby (that I love), my job!