Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)

Quite a few things have changed in my approach to link building since my first link building guide back in 2010 . For starters, there was a mass of link based algorithm updates, there was Penguin, and to top this all off I’ve changed jobs as well (you can find me amongst the masses here these days ). One thing that hasn’t changed is my view that 80% of positive (and negative) SEO ranking factors still come from external sources – I’m not just talking about links here, but social and citations, also.