J.J. Watt takes dig at Big Baller Brand in tweets

Watt subtweeted BBB and Ball on Thursday while promoting his new Reebok shoes that release at midnight. The Texans defensive end wrote that his shoes are “400 dollars less than some shoes on the market and 100% more effective.”

BBB shoes are priced at $495, and Ball chose to wear Nikes in a recent Summer League game, which led some to believe that the BBB sneakers weren’t of high enough quality to wear on the court (though it could’ve been just a marketing ploy).

400 dollars less than some shoes on the market and 100% more effective.

Available tonight at midnight for $99.https://t.co/sU39iHQfcvpic.twitter.com/tHarE6JIfK

— JJ Watt (@JJWatt) July 13, 2017

Watt followed that up with another tweet saying he actually wears his shoes.

And I actually wear them.

— JJ Watt (@JJWatt) July 13, 2017

However, what all these well-known athletes taking jabs at Big Baller Brand might not realize is they’re giving BBB more attention and fame just by calling them out. The Ball family continues to be on all of these people’s minds.