Traditional marketing is based on judgment and experience,so it’s a prediction.But Guerilla marketing is based on psychology and human nature because guerilla has no time to spend with predictions.Guerilla marketing knows that 90 % of purchasing decisions are made by subconscious.

Traditional marketing tells you to grow your business linearly (one customer at a time, expensive) but Guerilla marketing is about growing your business geometrically (larger transaction size, more transactions per customer and utilizing referrals)

Traditional marketing always says ‘‘Me’ marketing, it all about my company but Guerilla says ‘company, it’s all about ‘you’ because it’s all about you’.Guerilla’s flyer,web sites etc. is all about customers.

Traditional marketing thinks ‘What can I take from the customer?’ while guerilla says ‘What can I give to the customer?’.Traditional marketing is based on purchase-sell but Guerilla thinks like ‘will this work for my client?’

Traditional marketing thinks that advertising works but Guerilla marketing thinks that advertising is dead. Guerilla believes that combinations of different types of advertising with other types of non-traditional marketing succeed.

Traditional marketing targets unconscious.It doesn’t care about small details so marketing is unintentional and impersonal.But Guerilla marketing targets at subconscious and cares about details.Guerilla says that every aspect of your business, is marketing, from your ads to how your phone is answered and even the colors, sights and sounds in your selling space.