Did you pick this up from Gizmodo? Per that posting, this is only (at this point) at the US Borders store and the Kobo discount has been available for a long time. It gives you a $20 coupon, not $20 off the price of the reader itself.

The Borders price cut isn't really a price cut, though. Borders has sold the Kobo at $19 with $20 store credit since the day of launch.

Still, advertising a lower price is a rather good idea. The Kobo is a very nice device -- simple, attractive, easy to use, easy to purchase for. But at $10 less than Kindle 3 WiFi it's attributes are slight -- but they number native ePub and library access.

I purchased my Libre last week, at Kmart it was on sale for $99.99. It's a nice little reader, a good beginner E-reader. Maybe later I'll get another E-reader but for now the Libre suits my needs just fine.