Kao KIlls It

Top Gun

Johnson & Johnson commands the top spot in the facial cleanser category with sales of $160.9 million, however that performance was down 1.52%. The company’s Neutrogena brand (which IRI breaks out own its own) is the overall third largest player in the category, with a 10.46% share and sales of $127.8 million.

Store Brands Remain Stable

Private label facial cleansers, like this SKU from Target's house brand, have a followingl. Private label sales rose 1.72% to $138.4 million, according to IRI data.