By integrating the Buyapowa Refer-a-Friend platform into its customers’ mobile experience, ThePhoneCasino.com now enables customers to refer friends by email, Facebook Messenger, Whatsapp, SMS or any digital platform of choice, directly from their smart phones. In order to encourage friends to try ThePhoneCasino.com’s games, each referred friend gets an introductory offer of a £10 cash credit and 100 free spins. For each friend who creates an account and deposits at least £10, the referrer will also earn a £10 cash credit. And to encourage customers to keep referring, an additional £25 cash credit is awarded to any customer who successfully refers 5 friends.

When an online gaming brand as innovative as Welton Play’s Fun88 rethinks customer acquisition, I guess you would be interested to know more?

Unfortunately, due to some clever IP address detection and redirects, you won’t be able to see Fun88’s new Refer-a-Friend Scheme unless you live in South East Asia, so we prepared this short video to show you how it works.

A simple guide to breathing life back into an app by getting your users to drive downloads and usage.

Apart from stars like Uber, Angry Birds, Facebook, and Draw Something etc. the plain truth is that most apps are inescapably destined to join the ranks of the ‘living dead’ languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that are found won’t be downloaded and the privileged few that make it to a smartphone are often forgotten and uninstalled after a few months of neglect.

What World of Warcraft Can Teach Brands and Retailers

Given that the term ‘gamification‘, first coined by Nick Pelling in 2002, originated from online gaming, it is apt to consider what brands and retailers can learn from Massively Multiplayer Online Games (‘MMOGs’) like World of Warcraft.