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2.
A colleague…
“The bottom line…reality is that nobody
really cares about the terms used to
make technology happen, the only
people who do are the writers…and you
guys got sucked in because you read a
lot.”

3.
Tim Bray
“I just wanted to say how much I’ve come to dislike this “Web 2.0”
faux-meme. It’s not only vacuous marketing hype, it can’t
possibly be right. In terms of qualitative changes of everyone’s
experience of the Web, the first happened when Google hit its
stride and suddenly search was useful for, and used by, everyone
every day. The second—syndication and blogging turning the Web
from a library into an event stream—is in the middle of
happening. So a lot of us are already on 3.0. Anyhow, I think
Usenet might have been the real 1.0. But most times, the whole
thing still feels like a shaky early beta to me.”
Co-editor XML spec, founder Antartica sw, Director of Web Technologies at Sun
http://www.tbray.org/ongoing/When/200x/2005/08/04/Web-2.0

4.
Jeffrey Zeldman
“It soon appeared that “Web 2.0” was not only bigger
than the Apocalypse but also more profitable.
Profitable, that is, for investors like the speaker. Yet
the new gold rush must not be confused with the dotcom bubble of the 1990s: “Web 1.0 was not
disruptive. You understand? Web 2.0 is totally
disruptive. You know what XML is? You’ve heard about
well-formedness? Okay. So anyway—” And on it ran,
like a dentist’s drill in the Gulag.
A List Apart, HappyCog, Designing with Web Standards
http://www.alistapart.com/articles/web3point0

8.
Google’s shared APIs are to the GNU vs.
UNIX debate what the 2000 Census was
to the English Only movement

9.
Etymology of “Web 2.0”
• The concept of "Web 2.0" began with a conference brainstorming
session between O'Reilly and MediaLive International.
• “Dale Dougherty, web pioneer and O'Reilly VP, noted that far
from having "crashed", the web was more important than ever,
with exciting new applications and sites popping up with
surprising regularity. What's more, the companies that had
survived the collapse seemed to have some things in common.
Could it be that the dot-com collapse marked some kind of
turning point for the web, such that a call to action such as "Web
2.0" might make sense?”
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web20.html

10.
Rebuttal
“Tim [Bray] is completely wrong about the
big picture. Memes are almost always
“marketing hype” –bumper stickers is a
better way to say it-but they tend to
catch on only if they capture some bit of
the zeitgeist.”
http://radar.oreilly.com/archives/2005/08/not_20.html

17.
Long Tail
• Chris Anderson Wired article (2004)
• Colloquial name for feature of statistical
distribution in which infrequent
occurences/low amplitude distribution
can cumulatively outnumber/outweigh
the initial such that in aggregate they
constitute the majority