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This post about Pinterest is for you, late adopters. You're the folks who don't jump on bandwagons or get caught up in whirlwinds or get distracted by the newest shiny object. When everyone is shouting in glee, you're coolly assessing the situation, arms folded over your chest, and analyzing the data coming in. Good thing is we now have a whole lot of data about Pinterest.

So, does all the data show that Pinterest, that red-hot online pin board, is worth your time, energy, and effort? Can folks who don't give a pin about about making their own panna cotta or holiday buntings still use Pinterest for their business?

Yes. And, most definitely, yes!

To keep in line with our love of visual content, we'll spare you a list of stats and instead share this gorgeous, info-packed video from the fine folks at MDG Advertising. It can fill you in on the whys and wherefores of Pinterest.

Convinced? (How can you not be?)

If you're left with a feeling of, "Hey! I want to start a board and get my pinning on!" then check out the illustrated slide show below. It gives you the scoop on how to use Pinterest for business.

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I am still waiting to hear a better breakdown of who's receiving all these referrals to verify the value for business outside the fashion, decor and similarly visual sectors. I saw an article on oreck's pinboards, and some appear to be attracting followers and some engagement. but I am looking for a case study on a non-intuitive brand that is generating conversions from pinterest activity and showing superior ROI to other social activity. I'm no purist - conversion doesn't have to be pinterest-referred sales. rather, it could be something like driving to interact on FB (not just another Like) or sign up for coupons or news.

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