A junior ore player has turned into a mobile ad provider which targets consumers using beacons

Airmarket, a mobile phone advertising platform, will emerge from a backdoor listing on the ASX through Cabral Resources, a resources company which once wanted to be a significant iron ore producer.

Falling iron ore prices have made it difficult for junior miners to compete with larger players such as Fortescue Metals.

The first step is for the former mining company to buy Tapit Media, a Near Field Communication (NFC) technology startup, and turn that into Airmarket.

Airmarket gives advertisers a global network to deliver personalised, targeted advertising to consumers based on their real-time location.

The product is connected to 600 trading desks servicing more than 17,000 advertisers. By the end of the year those advertisers will have access to consumers in an initial 2000 locations in Australia and the UK.