It wasn't all that complicated. I worked with the head sales guy at my local dealership, established good rapport, demoed some boats, I told him what I wanted, asked him what the best he could do on price would be. He came back with a price about 20% less than boat builder. We shook hands, placed the order with a deposit and 6 weeks later I was on the water in my new F22. Best purchasing experience I've ever had.