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We all know what a focus group is. Many of us have participated in them. I remember years ago signing up for them and being paid $100 for participating in them. The definition of a Focus Group, according to the dictionary is a demographically diverse group of people assembled to participate in a guided discussion…

Live Streaming and Video Content Video is here and is growing everyday. In fact the data is showing that by 2019, video content will be 80% of how Social Media will be used. Between live streaming and video there over a billion hours of video watched on a daily basis this encompasses Facebook, YouTube, Instagram,…

Do you know what Social Media is? What is Social Media? Think about that for a minute. To each of us it might be something different. Wikipedia has the definition as “Social Media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities…

Social Media Marketing is different than traditional marketing. It’s not about just posting and sitting back and waiting for potential customers come to you. We have all heard this from many people in the Social Media world, because many brands and small businesses feel it is just a way to post information about a sale or…

Are you always wondering what to post on Social Media? How do you have time to keep coming up with content for posts? In general, we are always looking for content to share on our social channels to show what we do, or what we are about. The problem is that we spend so much…

Today I had the joy of talking with Michael Brenner , CEO of Marketing Insider Group. Michael speaks all over the place about Content Marketing. We discussed about how the difference between Social Media Content and Owned Content marketing. Michael has been working in leadership, marketing and sales roles for more than 20 years serving…

365 Social Media Tips for 2017 As we start our new year, 2017 looks like it will be an amazing year for Social Media. So much happened in 2016 that it is hard to explain. Huge amounts of growth on all levels of Social Media. This will be part of my blog now. A Daily…

Content Marketing: Content marketing is on every business’s mind these days. As a business or brand we need to keep in mind what the community, or followers, or future buyers are looking for and their reactions to your content. Coming up with content is another post for another time. Here I want to discuss the Marketing…

Well, Monday was the big day for Facebook Live. The anticipation of multiple people in a live stream at the same time. But How did we get here? It was March 2015 when Periscope came onto the scene with a bang. Over 1 million downloads in the first 10 days on IPhone. It was a…

Whether we are on social media for sharing with friends or family, seeing what the celebrities are doing, or even using it for business we all understand now that Social Media is a powerful tool. We now have the ability to meet new people from all over the world. This has helped so many people…