Lithium Social Web Now Supports Instagram

Lithium Customers Now Have the Ability
to Track, Respond and Analyze Comments on the Photo-Sharing Service

SAN FRANCISCO –
February 12, 2015 – Lithium Technologies announced
the addition of Instagram to Lithium Social Web (LSW), the award-winning product
used by big brands around the world to engage on social channels at scale. Instagram
is the newest addition to LSW, which already supports other social platforms,
including Facebook, Twitter, Google+, industry forums, and Lithium online communities.
LSW gives brands comprehensive access to comments made to Instagram images and
videos. It allows companies to engage directly with comments and connect with
consumers on the largest global photo-sharing service. In addition, all
Instagram interactions are captured in LSW Analytics, which provides real-time
data and deep insights to help inform social strategies.

“Instagram’s
success is proof that a picture is worth a thousand words,” said Katy
Keim, Chief Marketing Officer of Lithium. “Supporting Instagram within LSW
demonstrates our commitment to provide our customers the newest and most
innovative ways to leverage social to connect and share experiences with their
customers.”

Consumers use multiple social
platforms for a variety of personal and professional reasons, and brands must
embrace a total community strategy to effectively connect with them on their
terms. Recent Pew Research shows that 52% of online adults now use two or more
social media sites and 53% of internet-using young adults (ages 18-29) use Instagram¹.
LSW’s integration with Instagram helps digitally savvy brands implement a total
community approach to social listening, response, marketing, and service by
reaching their consumers across the digital landscape.

Lithium
builds trusted relationships between the world’s best brands and their
customers, helping people get answers and share their experiences. Customers in
more than 34 countries rely on Lithium to help them connect, engage, and
understand their total community. With more than 100 million unique monthly
visitors over all Lithium communities and another 600 million online profiles
scored by Klout, Lithium has one of the largest digital footprints in the
world. Using that data and the company’s software, Lithium customers boost
sales, reduce service costs, spark innovation, and build long-term brand
loyalty and advocacy. To find out how Lithium can transform your business—and
to share the experience enjoyed by 300 other leading brands around the world,
visit
...
join our community at community.lithium.com,
or follow us on Twitter @LithiumTech. Lithium is a privately held company
headquartered in San Francisco.

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