Get to know Stephanie Williams, Director of Harcourts Williams

Working alongside her husband John Williams, Stephanie Williams has forged a formidable career.

With a long background in the business of retail and residential property before storming onto the South Australian real estate scene, Stephanie understands that customers always come first.

WILLIAMS MEDIA sat down with Stephanie Williams to chat all things property.

How did you start your career?

I’ve always owned my own businesses. I started in floristry then launched into fashion, and while in fashion I started to develop a few properties and loved the result and found it really rewarding. In that, I used lots of agents to sell the properties, and I always followed real estate.

I chose then to jump into real estate residential sales. With the properties that I’d developed, everybody said, “Oh Steph, you’ve done an amazing job” and they loved them. When we sold them, we styled them really well.

You’ve got to live and breathe real estate and not mind that your phone rings at night.

How do you juggle your career as a high-end real estate agent while also being a working Mum?

Being a super good organizer and communicator. I think it’s an excellent job for a Mum because there is flexibility there for Mums because you can have your working week structured to be able to entertain picking them up from school and dropping them off at sports, depending on the age of your children.

It is a great career to be in for working Mums because of that reason.

A vendor once said to me “Steph, I really think women in real estate are so much more in tune with the emotions of selling a property because there are so many different reasons why people are selling."

I think women are so attuned and are good receptors to emotion. There are always lots of different reasons why people are selling a property, but then taking it a step further, there’s a lot of psychology in the process and how you deliver information because everybody’s different in how they receive information.

What would you say are the biggest issues facing the Australian real estate industry at the moment?

A changing market. It is a little static, it is a little bit like a stock market at the moment but like any business, you’ve got to keep positive and keep informed on what’s happening in your marketplace.

What would you like to see done differently in the industry?

Abolish stamp duty! And I’d love the Adelaide public to embrace auctions with passion.