Xsolla Blog

A common marketing tactic used by game developers for the last two decades includes giving consumers the opportunity to upgrade their copy of a game to a "collector's edition:" Featuring more content at a higher price.

While the practice is still around today, it has declined in popularity thanks to the rise of digital content. For today's post we're going to look at where collector's editions are now and how developers can leverage their use for additional sales.

Minecraft is famously known as the game that broke through the Indie bubble, becoming a massive hit across almost every platform and getting worldwide recognition. It has subsequently left many developers and publishers trying to figure out everything Markus Persson did right.

For today's post we're going to talk about the funding model behind Minecraft and how it combined pre-ordering and crowd-funding into an attractive offer for consumers that developers can use.