Research & Insights

Gain Insights and Drive Programme Improvements

At American Express Meetings & Events, we provide research and guidance that combines detailed global meetings industry data with the collective knowledge, insights and thought leadership of our experienced team.

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In the everchanging world of health and medicine, HCPs are in a constant state of continuing education. This report explores what impacts HCP consideration for attending medical meetings and what matters most to them about content and meeting design.

Focus on the Why: How Branding Principles Can Guide Your Event Design

Learn how using key branding principles – brand essence, target audience profiling, and emotional and functional attributes – can help planners focus on the “why” and design effective and memorable events.

China: How to Manage Compliant Meetings

Benchmarking Your Meetings Journey

Understand the stages of Strategic Meetings Management (individualised, consolidated, strategic and optimised), where the companies that were surveyed sit on the continuum and the benefits they are deriving from SMM.

Great Expectations: The Evolving Landscape of Technology in Meetings

Global Meetings and Events Forecast

Looking at 2019, meeting professionals have an optimistic view of the meetings market. Download our 2019 Global Meetings and Events Forecast to gain valuable insight into the world of meetings and events.

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