News

Really quick, take a look at your calendar. What does October 15-17th look like? Place a hold on those days and keep reading. Last week, Spredfast launched their #speedoflife sweepstakes, where they will give one social marketer a chance to attend the 3rd Annual Spredfast Summit, all expenses included. If you work in social media, you don’t want to miss this opportunity to connect with your peers and hear from today’s most innovative social marketers at brands like Brooks Brothers, ESPN, and AARP.

How do I know? Last year, I was the Social Media Strategist hopping on a plane to Austin for three days of networking, learning, and yes, partying—ATX style.

Today, OrderGroove, the industry-leading provider of subscription commerce solutions, announced that LUSH Cosmetics, North America, has selected OrderGroove to launch and manage its subscription commerce program. LUSH, the cosmetic deli of the beauty world, recently debuted its new product subscription service – Auto reFRESH – on OrderGroove's Subscription Retail Platform®. LUSH plans to leverage the platform to further advance its ability to get fresh product into the hands of customers at the perfect time.

Lawncare and landscaping are areas that have remained largely un-“disrupted” in the wholesoftware eating the world trend that’s been going on in recent years. If you’re in one of the 80 percent of American households that have a lawn, chances are that you either take care of mowing and upkeep yourself, or you have hired a local lawncare provider you’ve found the old fashioned way, through a recommendation of someone you know — research shows that fully 98 percent of the $74 billion landscape industry business marketing is done through customer referrals. Getting a quote on lawncare is usually an in-person affair, and booking and payments are not often conducted through the web or a mobile phone.

Lawn Love is a new startup launching out of the Summer 2014 batch of Y Combinator that aims to add a layer of tech-enabled ease to the process of finding, booking, and paying a landscaping or lawncare provider. Essentially positioned as a Homejoy for lawncare, Lawn Love has built a web platform that works as a two-way marketplace with the aim of bringing more efficiency and protection to both sides of the business transaction.

Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.

Austin social media marketing company Spredfast built an interactive page on the official Tour website. It’s called Social Corner, and tracks what people are saying about the tour on Twitter. - Read more here...

Bazaarvoice (BV) went public in early 2012 with a promising set of products in the social e-commerce market. Bazaarvoice's primary products are focused on ratings & review capabilities. Read more here...

The bond between traditional TV networks and social platforms got a little tighter, this week.

NBC’s “Today” and Discovery’s “Street Outlaws” each integrated their operations more closely with Facebook with the help of social marketing firm Spredfast.

Starting this week, The Today Show’s “Orange Room” will feature trending topics live on an interactive touch-screen, powered by real-time data from Facebook. Viewers can expect so see news anchor Carson Daly swiping through posts on the trending feed and digging through various stories and topics.

Danielle Applestone was using a DARPA grant to develop low-cost computer numerical control (CNC) machines for schools when the funding dried up. She didn't waver. Applestone simply took a CNC mill her engineering team had designed and launched a consumer products company.

OrderGroove founder and CEO Greg Alvo turned to bootstrapping instead of dwelling on the lack of investors initially interested in the company and industry. Greg focused on building a great product and pleasing clients. Read more here...

Austin, Texas – June 3, 2014 – Compare Metrics, the leading provider of Adaptive Commerce navigation and discovery tools, today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies.

New product empowers marketers to monitor trends, uncover conversations and take action

The speed and relevancy with which brands must engage their communities makes it imperative that enterprises strategically adopt real-time marketing.

— Rebecca Lieb, analyst at Altimeter Group

Austin, TX - May 15, 2014 - Spredfast, the most comprehensive social marketing platform, today announced Spark, a new tool that empowers brands and media to keep a pulse on in-the-moment trends and conversations on a global scale. Marketers can discover, inspire, and engage with consumers by weaving relevant, trending content into brand stories. With the addition of Spark, the Spredfast platform continues to move forward and redefine the social marketing industry. Spark enables marketers to uncover more moments that matter across social, and unleash the ability to engage in opportune, real-life conversations. In-moment marketing content boosts conversion rates by twenty six percent, while forty nine percent of consumers reported feeling more positively about a brand after exposure to in-moment marketing, according to data from eConsultancy and Monetate.

Social media marketing firms Spredfast and Mass Relevance announced a merger today. Spredfast, whose CEO Rod Favaron will lead the joint company, helps brands manage their social content and plan engagement with their fans and followers.