Aircel customers can avail discounts up to 90%

Aircel and mobile marketing firm Mydala today forged a partnership to offer discounts and various deals for the former’s customers in the country. The offering called Aircel Joys would help Aircel customers avail discounts up to 90% on various service categories like lifestyle, entertainment, shopping, hospitality etc.

Mydala is one of India’s leading online deals and discount offering firm and works almost in the same lines as Groupon.

Aircel subscribers need to dial *121*787# to browse through the menu and select the deals as per their requirements. The customers will have the flexibility to choose from 3 easy payment options: Pay per coupon option which would range from Re. 1 to Rs. 49; Multiple deals for Rs. 5 per 2 deals for 2 days and unlimited deals pack for Rs. 30/month. Aircel Joys can be used by both pre-paid and post-paid customers.

“Aircel Joys will definitely excite our customers as it caters to their specific needs. They will have the advantage to avail offers from across 152 cities with more than one lakh exciting deals. Through this initiative we will strive to provide our customer unbeatable deals in various towns across varied categories basis their location and buying pattern,” said Anupam Vasudev, CMO of Aircel.

Mydala was established in 2009 and at present offers discount coupons from almost 100,000+ online/offline advertiser/merchants. As per the company Mydala reaches out to 200 million consumers across 152 cities in 9 different languages in India.

“Considering the growing number of mobile phones, mobile data users and the consumer psyche for buying something which is available at a unique price point and convenience, we hope to provide Aircel users with further savings and value. Aircel Joys is bound to become very popular amongst the users and we intend to take this a step further,” said Anisha Singh, Founder and CEO of Mydala.