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Course Description:Learn how to write a media release and promote a media release effectively. A media release is among the most powerful marketing tools available to your business. So how come your press release isn’t cutting through? At this media release course, learn to build conversations around your product with a soundly structured press release that has news value, compelling insights and well-placed search engine keywords. We’ll look at examples of good and bad press releases, and devote a good amount of time to writing a press release. Finally, we’ll discuss tips and tricks for promoting a media release in a contemporary digital landscape.