Lionel Messi has been
named the world’s highest paid athlete for the first time, up from
second place last year, with $127 million in total earnings.

Messi unseats Floyd Mayweather, who held the crown last year, and was the leader four times in seven years.Behind
Messi is longtime rival Cristiano Ronaldo (No. 2), who earned $109
million between his salary and endorsements. Serena Williams (No. 63)
returned to the ranking, after no women appeared in 2018.

Cost of
admission to the 2019 list is the highest ever at $25 million, up $2.1
million from the previous year. Endorsement income experienced an
increase of 12.5% to $987 million this year.

The
global impact of soccer is clearly reflected in earnings in 2019, with
the top three athletes on the list being Messi, Ronaldo, and Neymar.

But
basketball players continue to dominate the top 100 overall with 35
athletes on the list earning a total of $1.29 billion, with 72% of that
income coming from salaries rather than endorsement deals, said Kurt
Badenhausen, senior editor, Forbes Media

The
list of elite athletes consists of players from ten different sports.
NBA stars lead with 35 basketball players among the top 100, down from
40 in 2018, headed by LeBron James (No. 8 with $89 million).

Football was the next most-represented sport with 19 players, followed by baseball with 15, and soccer with 12.