Google Ads & Facebook Ads PPC Management

Are you looking to increase your sales online?

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We will help you achieve your goals and grow your business.

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What are the advantages of "Online Advertising"?

If you are a small business, you can benefit from our Local PPC Packages! We have managed many ads accoount for local businesses around the United States and Canada and know what it takes to get you in front of potential clients.

Our online advertising services include

Internet advertising is a dynamic diffusion mechanism, which it's easy to understand but hard to handle like a professional.

Consistently the online advertising channels such as "Facebook" and "Google". They impose new changes in the formats (sizing, content restriction, weight, etc) in order to get the user attention and add value to their communication channel, in an increasingly competitive context.
The trend is to make a type of advertising more and more elaborate and informative, which communicates the value or the solution that your product offers the needs of the user and the information that is needed to get the solution to solve their problems.

Consultancy

Design of advertising strategies according to product, objective, competence and commercial objectives

Management

Comprehensive management of online campaigns to reach your customers

Support

We monitor and optimize the results of your advertising campaigns

Continuous Improvement

Continuous analysis of trends, user opinions and moderation of the same

Catalog of Services in Digital Media

Each SMBs has a different sales strategy of several factors(seasonality, product life cycle, market maturity, etc.). We offer a "Online Marketing" catalog of services, where we combine to shape your tailored digital strategy.

Content Management and Content Production

Each strategy in digital media is based on the "Content", which must show the qualities of your products and its value proposition for the final users.

This service includes all the activities needed to create the content for a web ecosystem, such as: Research, copywriting, commercial photos, animations, institutional videos, banners, games; those are some examples of the kind of content what internet demands today.

Why do I need content to sell online?

The main reason, your CLIENTS buy for the VALUE that your product offers to their needs. That must be communicated focused on the "receiver" of the message.

It is wrong to think that the consumer only buys by PRICE. The purchase is an individual process, usually, the CONSUMER makes a purchase when the VALUE that he receives in the operation is higher than the buying PRICE. It is essential to communicate the VALUE of your product. Doing this the PRICE would be finding by CUSTOMERS in the buying procces.

The key is "DIFFERENTIATION". Your content is the presence and image of your brand on the internet and mainly on social networks. It's a phenomenon that is replacing traditional media (TV, Radio, Newspapers), as entertainment environments.

A content library with articles, infographics, photographs, videos, studies, research works. These are the raw material to attract visitors from social networks; this makes your website interesting for your customers and helps the consumer in the purchase process.

The challenge of communicating the VALUE proposal of your product is the objective of the content. An improvised content will not communicate in the right way so that the consumer understands the VALUE of their product. Whatever your product its, communication is key for the CONSUMER to understand and buy. The beauty of a work of art, the functionality of a car, the ergonomics of footwear or the accuracy of medical instruments are not communicated in the same way.

Search Engine Optimization - SEO

This topic includes a set of rules of good technical practice to expose to Google and other search engines, the content of your site in a structured manner so their robots interpret the relevance of the content of your website, categorize it and show it in certain searches.

How is it possible for a website to have better positioning in search engines?

Optimization of the HTML code of your site according to Internet standards; so Google interprets better the content of your web.

It is also important to seek to improve usability (ease of use) for the human visitor.

Continuous generation of content related to your product and the needs that your customers seek to solve.

A content library with articles, videos, infographics, etc. All used on social networks makes your site interesting for your customers and improve your score on the Google index.

Measure the results and correct the deviation in the sales strategy, generating a process of continuous improvement.

Advertising in Google Ads (aka SEM)

Google Ads is a Google service, which gives you access to the most powerful online advertising platform on the market, in addition to Facebook Ads (your partner in social networks).

Campaigns in Google Ads are the essential "tools" for any startup. This service is the most efficient way to have visibility and convert them into sales and/or business opportunities for your company.

The main advantage of doing online advertising with Google Ads is that it makes it possible to set up a "Cost Per Click" (or CPC) campaign, in which you only pay when a user click on your ad and enter the site page for the sale of a product.

Among many features, this service allows you to segment and handle searches to have control over where and who will see your ads; additionally, it is possible to give weigh the most effective "keywords".

We provide comprehensive service management and promotion of their advertising campaigns in Google Ads, monitor, improve and update their campaigns continuously. We make a dashboard to control panel in real-time information of results.

Advertising in Social Media

The main difference between advertising in Google Ads and Social Networks (Facebook Ads, Twitter Ads, LinkedIn Ads, etc), is the engagement. In social media, the advertising assets are interactive and can be virialized

Main advantages of using ads on social networks for your "digital strategy":

High ROI, a great impact on customers with a reduced budget is possible

Greater flexibility of AD formats

Better segmentation, to contact the target audience.

Main differences of each platform:

Facebook

The most prominent ads are sponsored stories or relevant ads. Ads can link to your web pages, business events or apps. This social network offers up to nine different types of ads according to the objectives presented in our strategy and broad options for audience segmentation.

LinkedIn

This Is the social environment to interact with other companies. This one is the recommended platform for B2B products.Allows you to create and verify up to 15 variations of the same ad, select the target audience by demographic and labor variables, has two alternatives the CPC (pay per click) or InMail, payment for direct contact to specific targets.

Email Marketing / Newsletter

Email marketing is the process which you send emails in bulk to a list of subscribers or customers. It is one of the oldest tools of online marketing.

It is possible to achieve greater interaction with your customers and potential clients; through an effective tool, which makes, your emails reach the inbox of your customers generating more sales.

How are effective email marketing campaigns achieved?

Sanitation of your contact database - Continuously updating your database you should look for "add new contacts", "deleting those who ask us to unsubscribe or never open your emails", nonexistent boxes, etc.

Balance The content of the newsletter is 90% educational and 10% promotional. Sending relevant content and working on the wording and HTML code of the newsletter so as not to be considered spam.

Monitoring your campaigns, the delivery rate, the number of open ones and clicks made on mail links. With this information we improve the strategy continuously.

Content Generation and Community Management

This service includes the management, construction, and moderation of social communities around a brand on the Internet, in the content of interest for a given audience.

Continuous monitoring of trends on the web, in the business sector, the opinions of your consumers and the results obtained.

As part of our service, a designated journalist generates the content according to the account profile and your editorial line, the Community Manager makes publications, raffles, surveys and games among the followers of a company on different social networks such as Facebook, Twitter, and Instagram with the aim of increasing the brand image and achieving greater viralization of it.

Design and configuration of your Fan Page in the most popular social networks. Each social network has a user manual where it determines how each profile should be configured, depending on the type of product or service, the target and the scope of the content.

Comprehensive management of their communities in the different social networks in which their company is present.

Continuous analysis of the campaigns through Facebook Insights, the Facebook statistics system. In addition, trends, opinions of consumers and moderation of them are revealed. In order to get feedback from your customers.

Real People, Real Management.

Each one of our clients have real people behind them, not just software. Rest assured that your dedicated team of two will be working on your account behind the scenes and have open lines of communication with you through scheduled conference calls, Skype or Google Hangouts.

Package of differentiated services according to needs.

We offer online advertising management services in three different packages.

Our added value?

This is how we add value to your company.

CONTENT MANAGEMENTWe take care of the content from end to end.Beginning with the editorial proposal, the writing (being aware of key words), the making of banners, the adjustment ofof images, to the programming of updates on the website,social networks, newsletters, groups, etc.MARKETING STRATEGYWe design, in collaboration with yourcommercial team, an online marketingstrategy focused on your business goals.BUSINESS INTELLIGENCEWe deploy systems and the necessary control panels in orderto enhace and optimize the our clients' advertising budget,according to the results obtained periodically.WEB DESIGN AND DEVELOPMENTDesign and programming are essentialfeatures to provide your customers with ashopping experience that is "attractive",intuitive" and "simple".INFRASTRUCTUREEvery web solution depends on hosting services, trafficacceleration, security and resource optimization. Our infrastructureensures we provide the best service to our clients, and bettercontrol over the ratings search engines and social media robots/sytemsgive to the websites we serve to our clients'users. Enhacing their experience.

Project Portfolio

We have a wide portfolio of projects, covering different areas of business: commercial strategy, digital media, development, internet of things, business intelligence, content portals and ecommerce.

What our clients said

I met ABP Project years ago when they designed the website of the institution I belong to. Back then I began to work with brochure designs and printed flyers. I became really surprised at their dedication, professionalism and human quality; they know how to listen to the needs of a client and advise you the best...

It is essential for an emerging artist to have an online space where to showcase his work of art for people to watch it. Thanks to the painstaking work and patience of ABProject we've managed to build my up to date, and easy to navigate website (which I am very proud of)!

Our relationship began in 2010, both projects accompanied the growth of the Internet.
The results obtained are impressive:
Site: 1,500 visits per day | Facebook: 40,000 followers | Newsletter: 1000 subscribers.

I contacted the AB Project guys through a Google ad. Their replying was very kind and convincing, so I went to the office and put in their hands the task of making my two websites. They fulfilled my expectations and the functionality in both, also even solved some problems that I had with the handling of these.

For our company ABProject means Professionalism, Good Taste and Quick and Qualified Advice.
Besides developing a website, they provide you ways to grow and commercialize your products or services. Either through the many social networks and/or the general public ...

They are an excellent web service and content provider, besides administrating our servers and networks. They assist and advice permanently in each stage of design of our website, brochures, and content for our social networks, related to our aeronautical market.

The truth is that since I've met them, I changed the way I work! They are always providing new features and tools to alleviate, speed up and simplify the workload! On the other hand their marketing and advertising, sophisticated... divine! They are geniuses! They are efficient workers and good people (which is no less).