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Want to know one surefire way to waste your small business budget? HIRE A WEB DESIGNER. I see too many amazing entrepreneurs drain their savings to build big, beautiful websites —only to get miserably mediocre results. Has this happened to you (or someone you love)? Now, befooore you go calling my attorney friend here, let […]

You’ve heard that “content is king” and that you should be creating content on your own platform, i.e. your website. But a BLOG??? Is that reaaaally necessary? You’re thinking, “Who’s going to go read my blog every day/week/month?” OR “I don’t want to blog! I don’t want to tell the world about my cats/lunch/kids!” Raise […]

BUT, WHAT IF EVERYONE LAUGHS AT ME?!” – Every entrepreneur’s inner voice before launching that next big thing. A friend of mine was wrestling with this a few weeks back. She was stepping out into a whole new niche and TERRIFIED that the cool kids were going to laugh and point and throw tomatoes, crying, […]

Season 2 of Awkward Marketing is HEEEEEERE! Just in time for Facebook’s latest algorithm change. So, Zuck changed the rules on us again. Businesses have yet ANOTHER hurdle to getting their content seen in the news feed. And, if that weren’t enough, they’re censoring folks left and right. ARE YA FREAKIN’ OUT YET? 😱 <– […]

It’s the most coooolorful time of the year! My annual review, as told through the color palettes of my life. (Shout out to Design Seeds, my fave spot for scouting out new palettes and the inspiration for this blog tradition.) Walk through RKA history with my 2014, 2015, and 2016 reviews. This was my first full year […]

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I’m Rachael Kay Albers, the Creative Director and Lead Designer at RKA ink. I blog for small business owners who want to cut through the digital noise to craft a meaningful and beautiful online presence. Check out what I’ve been up to lately.