Stian Ytterdahl, a Norwegian teen who's not real big into long-term planning, got a lot of attention last week when his tattoo of a McDonald's receipt on his arm took the world by storm. Ytterdahl clearly dug the web attention, and he quickly discovered the most important thing in today's social media culture: when you find your brand, you better goddamn own it. So Ytterdahl went ahead and got another receipt tattooed on his other arm. Naturally, it was the receipt for that first McDonald's receipt tattoo. Feeling Inceptioned yet?

BuzzFeed says that commenters on Facebook are encouraging Ytterdahl to get the receipt for that second receipt tattoo inked onto one of his legs. Not saying the kid is impressionable, but he's probably already back in the chair getting that taken care of.

Obviously, there's video of the whole affair.

Haven't gotten this translated yet, but doesn't it sound like the tattoo artist messed something up? Maybe the next tat could be a receipt for his refund.