Digital Marketing is becoming unavoidable mainly due to the advantages it provides to businesses compared to traditional Marketing. However, I deal with a lot of businesses and most of them make the same mistakes when it comes to Digital Marketing. Unfortunately, and as it is often the case in business, those mistakes often cost money.… Read More

I’m sure you’ve heard about data and analytics, but what’s all the fuss about? Well, data is gold and analytics is how you mine the gold. Analytics is a passion of mine. Personally, I find it interesting because when data is collected and interpreted correctly, it basically clears the air. People can say a lot… Read More