I create websites

About Me

My name is Paul Munday and I am a Web Designer and Online Marketing Consultant based in Peterborough, UK.
I have 16 years online marketing experience, working for startup businesses and large corporate companies such as Thomas Cook, 1st4Cruising and British Airways. My work comes via 'word of mouth' or from Google searches.

"Design is not just how it looks and feels, it's also how it works."

Steve Jobs, Apple

Services

I build search engine friendly websites for UK businesses, small and large. These websites range from campaign landing pages and microsites to large e-commerce websites. I also provide a conversion optimisation service that analyses client websites and suggests improvements to convert visitors into buyers.Please take a look at my services and contact me for a free consultation to discuss your online goals.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects.

A high quality website design is essential to your business's online success. Your visitors will want to see a professional brand on a modern, functional website. I build all websites as if they were my own, and to perform well in the Search Engines. I build e-commerce websites and campaign microsites too.

I firmly believe that a website’s success hinges on just one thing: how users perceive it. Does the website give them value? Is it easy to use? These are the questions in the minds of visitors as they interact with a company's products, and form the basis of their decisions on whether to stay or bounce (leave).

Search Engine Optimisation (SEO) is a group of techniques that optimises a website and gets a business to the top page of a search engine. This is highly beneficial to businesses for one big reason ÃÂ¢ÃÂÃÂ statistics show that 95% of people searching do not look beyond the first page during a Google search.

Conversion Optimisation is a systematic approach to improving the performance of a website, informed by analytics and user feedback. It's about taking the traffic you have and making the most of it. I also perform Split Testing (also calledÃÂÃÂ A/B testingÃÂÃÂ or multivariate testing) to improve a website's conversions.

The potential of Social Media Marketing is huge. Facebook alone has over 900 million users. I create Facebook advertising campaigns that can target people with relevant interests. This gives a much higher conversion rate than most methods of advertising. I also manage Twitter and LinkedIn ad campaigns.

Email Marketing is the method of sending a targeted email directly to a group of people. My campaigns generate customer data that can be used for exact targeting of a particular service or product. Targeted emails produce higher conversions. I can tell you exactly who is interested in your service or product.

Whether you need new website visitors, to expand online sales, get the phones ringing or keep customers coming back for more, Pay Per Click Advertising (PPC) is the way to do it. You pay for the cost per click from the prospective customer. Google Adwords is the most popular PPC advertising tool.