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Getting tourists to contribute more to help fund much-needed infrastructure at some destinations is something that needs to be investigated - but cautiously, according to Whanganui tourism experts.

The Government is open to new ways of raising money from tourists to help pay for infrastructure, and last week Prime Minister John Key announced a $12 million fund for small communities to build toilets, signs and vehicle parks to cope with freedom campers in particular.

But Mr Key, who is also tourism minister, said the industry was debating new ways of raising money from the surging numbers of foreign visitors for bigger projects.

One option was bed taxes, which had been discussed as an option for places such as Queenstown, where infrastructure is struggling with visitor numbers.

In a rare move, the Government allowed Stewart Island to impose a $5 visitor tax. These differential charging regimes are commonplace overseas.

Lyn Cheyne, Whanganui and Partners promotions and marketing manager, said it was valid to look for revenue alternatives where further support or resources were needed.

"The key to introducing something like this is ensuring that those paying understand and accept that they are contributing to the value of the experience and protecting what could become destroyed otherwise," Ms Cheyne told the Chronicle.

She said most consumers of any product or service were willing to pay more if they saw the value in return.

"A set fee, like a bed tax, with no apparent value to a visitor, may not be received with the same understanding or provide false expectations in the tourism market," she said.

"It's a case-by-case scenario, as each region and its unique resources will result in different solutions," she said.

"Whanganui is growing its tourism market, and the smart thing to do is to ensure we plan ahead to accommodate the increasing number of 'mobile' visitors, such as campervan tourists, to ensure sufficient parking, dump stations, toilets and information.