A new marketing trend is being developed in front of our eyes. I’m sure that some of you already noticed it and even got upset with it. But maybe you didn’t take the time to really analyze what’s going on, so that’s what we’re doing today.

The trend I’m talking about wasn’t named yet, but I would safely suggest that we call it frustration marketing. And I do so for a simple reason: in one way or another, this trend ends up getting users just… frustrated.