Using a Google keyword research tool is important because it can help you get connected with your target customers. Above is a tool that you can use to complete your keyword research and it's called SEMRush. SEMRush will assist you to find your competitors' Keywords, Backlinks, Ad text and much more.

According to SEMRush

…all-in-one digital marketing suite with tools that cover SEO, PPC, keyword research, competitive analysis, social media, PR, content, and more. Founded in 2008, our toolkit gained notoriety among SEOs as an industry standard for keyword research. More recently, we’ve developed and evolved our software to be more encompassing of a wider spread of digital marketing tasks.

Ways SEMRush Can Help You

By the numbers: has 140+ databases covering regions all across the globe as well as search on mobile and Bing

Toolkit for every marketer: set of tools based on your specific needs

Researching a domain: will present all of the information and reports we have available to analyze the queried website

Researching a keyword: simply enter the word in the search bar and SEMrush will populate a Keyword Overview report