Gerard Athaide, Ph.D.

Academic Focus Marketing

As a professor of marketing in Loyola’s Sellinger School of Business and Management, Dr. Gerard Athaide is passionate about innovation. His courses focus on innovation in new product development and innovation management with an emphasis on the commercialization of technology-based innovations for undergraduate, graduate, and executive MBA programs at Loyola; he has also designed and led workshops and seminars on these topics for senior marketing executives around the globe. Dr. Athaide has published several articles on the commercialization of technology-based innovations and the determinants of effective brand names for new products; in February 2017, he was selected as a Fulbright Specialist to help international universities develop their innovation capabilities. Dr. Athaide received his Ph.D. and M.B.A. in Marketing from Syracuse University.