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this article was very helpful in my research on the typeface… did you know futura was the typeface chosen for a commemorative plaque left on the moon by the astronauts of apollo 11 in 1969. it’s also used by absolut vodka, dominos pizza, best buy, and louis vuitton.

Orator STD has been a favorite typeface of mine for a while now… just never knew what it was called. I’m not sure what it is about it that i like. It’s a tall type and the letter forms are slim though the font is still legible. I also like how the low case letters are capitalized as well but still smaller than the upper case letters.