Seminar is divided into two fractions, theoretical and empirical. Theoretical part is dealing with definitions of supply chain, it's components and role in business in general. Empirical part is focused on 4 companies which are analysed through case studies. Main goal is to link theoretical and empirical part; to recognize and understand some theoretical basisc in particular case and make comparison of two major rivals in industry. Also, goal is to recognize some competitive strenghts and weaknesses which are results of the specific supply chain management. Companies which would be compared are Zara, or Inditex with H&M in fast-fashion industry and Aldi with Wal-Mart in retail sector. Seminar will, also point to some specifics in supply chain management which results with some consequences for business in general.