Dacia Win Over 3,500,000 Customers

Milestone figures from the Romanians show an impressive progression in the UK.

Three years have passed since the launch of the Dacia in the UK, the brand outperforms larger and more established brands in its segment on a regular basis due to the Sandero, Duster and Logan sales.

Sandero Stepway is the 3,500,000th Dacia

The popular Stepway was the model sold to the 3,500,000th customer, the Sandero Stepway combines SUV style with supermini prices starting at approximately £7995.

It is the ideal family car that has a tough rugged appearance offering a good level of standard equipment including a complete multimedia system (MediaNav) featured with a prominent 7-inch colour touchscreen. MediaNav includes radio and Bluetooth® technology for hands-free phone capabilities as well as audio streaming plus sat nav, with 2D and 3D (Birdview) displays. The interior design is attractive featuring quality materials and chunky shapes.

Dacia range offers affordability

Every model in the Dacia range is the most affordable in its class, all the cars offer a high level of quality and are spacious. Prices in the Dacia range start from just £5995 for the Sandero supermini. The Sandero has always been a smash hit, not only is it the most affordable car in the UK but it is also the least depreciating.

The Dacia Sandero Access is the entry model but specification is certainly not basic. The 15” steel wheels, power assisted steering, 60/40 split folding seat and daytime running lights are just some of the highlights. For just another £600 you can purchase the mid level Ambiance which offers radio CD player with fingertip remote controls, USB and AUX input, Bluetooth, remote central locking, electric front windows, body coloured bumpers and 15” ‘Colorado’ wheel trims.

Major awards

Dacia have picked up nine major awards since the UK launch including a hat-trick of trophies at the carbuyer.co.uk 2013 awards, including Car of Year and 4x4 of the Year, plus Scottish Car of the Year for Duster and Best Supermini under £12,000 for Sandero with What Car? Managing Director of Group Renault UK, Ken Ramirez said “Dacia has enjoyed fantastic success in the short period since it launched in the UK and is now the country’s first choice ‘smart buy’ car brand. Dacia is young and fresh, but above all, it offers the consumer ‘shockingly affordable’ value for money with a no-nonsense approach to purchasing a safe and reliable new car.

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