Welcome To Manchester Business School Middle East Centre - Dubai
- #Research

#CREATIVITY & INNOVATION IN THE GCC

The purpose of the #Creativity &
Innovation in the GCC Research is to produce powerful,
practical research to understand the drivers and barriers to
creativity and innovation in the unique context of the GCC.

No other region in the world has a great a need to
benefit from increased creativity and innovation - and
perhaps no other region has a much to lose if they do not
get it right. Creativity and innovation are the key to a
prosperous future for all countries of the GCC.That is why we are conducting this research about
the region, for the region, working in partnership with
people from the region.

Our research needs your help!

Manchester is recognized for its original thinkers:
our long and proud history of research excellence continues
the spirit of innovation and achievement for which the city
is renowned. The School was one of the first two business
schools in the UK (both founded in 1965). MBS is ranked
first in the UK for business research, but world-class
research alone not enough. Our original thinking is applied
for impact across business and management, government and
communities. We provide world-class business and management
education to undergraduates, postgraduates, experienced
practitioners, and those with career orientated academic and
research ambitions. Manchester Business School delivers
original thinking and teaching, informed by the contemporary
commercial environment.

Background to #Creativity & Innovation
in the GCC Research Programme:

Dr Mark Batey, a world-leading researcher of
creativity and innovation and Principle Investigator for
this research programme, conducted focus group interviews
with public and private sector leaders in every country of
the GCC.

In each focus group, the leaders discussed 5 key areas:
1. What does creativity and innovation mean?
2. What is the unique context for working in your country?
3. What are the natural strengths that will encourage
creativity and innovation?
4. What might be the barriers to creativity and innovation?
5. What can we do to encourage more creativity and
innovation?

The insights and wisdom provided by the leaders has been
used to design the survey which can be completed in Arabic
or English.

Mark Batey PhD CPsychol AFBPsS -
Creativity Specialist and Head of Global Open Programmes at
Manchester Business School

Dr Mark Batey is a highly published researcher in
creativity, but with executive education and consulting
experience across industries and geography.

Mark is Head of Global Open Programmes at Manchester
Business School and the Academic Lead for the Manchester
Leadership Programme, the University of Manchester's premier
leadership training programme.

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