Enter LMcable. The company has created what they say is the world’s first Lightning and Micro-USB in one. There have been others, which split the connectors into separate part. So rather than ‘first’, they really mean, ‘first connector to have both’.

One side of the connector is the pins for a lightning port. On the other is those suitable for Micro-USB. Both have a 2.4A output, allowing for fast charging and data transfer – although the company hasn’t given specifics on that front.

The cables have been covered in a textured material to prevent knotting and they’ve even wrapped one in leather – for all you ballers who just love cable swag.

LMcable are currently in the midst of their Kickstarter campaign and at the time of writing they’ve exceeded their $5,000 target by more than six times.

We’ve asked to get hold of some review cables to see if the hype is real. We’ll update this article when we know more.

Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's been an active contributor to GQ, FHM, Men's Health, Yahoo, The Daily Telegraph and maintains a blog on Huffington Post