Take-Two Wants ‘Recurrent Consumer Spending’ In All Of Their Future Games

In an unsurprising development, Take-Two Interactive, publisher of the Grand Theft Auto series among other properties, is welcoming a future where all of their games could have microtransactions.

Gamasutra reported this and there’s some interesting commentary from Take-Two CEO Strauss Zelnick which suggests heavily at the publisher’s hope to enforce microtransactions, referred to as “recurrent consumer spending opportunities” by Zelnick, in every game of theirs going forward.

This news comes after it was revealed that not only has Grand Theft Auto V become America’s best-selling game of all-time having sold 85 million copies but that this “consumer spending” has made up 42% of Take-Two’s takings in the last financial quarter.

“One of the things we’ve learned is if we create a robust opportunity, and a robust world, in which people can play delightfully in a bigger and bigger way, that they will keep coming back,” Zelnick said. “They will engage. And there is an opportunity to monetize that engagement. There’s a lot of room for growth. This is just the beginning.”