The companies will develop personalized beauty products and connected devices.

The first product to go to market under this relationship is the My UV Patch.

Unveiled today at CES, the My UV Patch, which will be marketed under L’Oréal’s La Roche-Posay Skincare brand, is the first-ever stretchable skin sensor available to consumers.

L’Oréal and MC10, Inc., developed the technology, and PCH design engineered the product for commercial production.

“The beauty and fashion industries have a unique role to play in developing and leading the wearables category, L’Oréal has embraced technology at the core of their operations. Personalization is in its infancy, and will strengthen the consumer’s relationship with the brand, and lead to stronger customer loyalty.”

Liam Casey, Founder and CEO, PCH

The global relationship will give L’Oréal access to the full PCH platform, including design engineering and development, supply chain management, manufacturing, packaging, fulfilment and distribution.

PCH works with many of the world’s best brands and hottest startups, taking products from concept to consumer, and every step in between.

“The My UV Patch is the first of many tech products that L’Oréal will develop with PCH, who is set apart by their ability to innovate and bring products to the market quickly. We’re excited to be the first beauty company to enter the stretchable electronics space and continue to create personalized technologies and best in class products that provide value to our consumers.”