Coinbase Commerce is a new service that enables merchants to accept multiple cryptocurrencies directly into a user-controlled wallet. Our mission at Coinbase is to create an open financial system, so we’ve designed this solution to serve merchants worldwide. Unlike previous merchant products we’ve offered, Coinbase Commerce is not a hosted service, so merchants have full control of their own digital currency.

Interesting service by Coinbase, I initially thought it was just a rebrand of their existing merchant platform, but looks like it's a new product where merchants can directly accept digital currency into their own hosted wallets