Why Improvements in Microsoft Dynamics CRM Make Enterprise Architecture More Important Than Ever

There was a time not so long ago when a Microsoft Dynamics CRM
implementation was largely about whether or not the software had the
capabilities to support business requirements. CRM has historically had general
boundaries of scope that were fairly well understood by business and technical
resources alike. Because of this containment, organizations could often get
away with a successful CRM implementation while giving minimal consideration to
their enterprise architecture (EA); CRM did this,
it fit here and integrated with some
other systems in this way.

Matt Masotti is a technology professional with 20 years of experience with Microsoft technologies and has focused mainly on Dynamics CRM implementations since 2004. He has been both a client and provider of professional services for CRM implementations with unique organizations such as Butterfield & Robinson, The Perimeter Institute for Theoretical Physics, Maple Leaf Sports & Entertainment and Adxstudio. He is currently a consultant at Avanade.