Monthly Archives: June 2011

Since America lives and facilitates a fast paced lifestyle, beer handling has not received the attention it deserves. In particular, most of us have not been properly trained on how to pour and recognize a perfect beer. Too many times … Continue reading →

Shock Top, a Belgian White wheat style beer from AB InBev whose main competitor is Blue Moon from MillerCoors, has an interesting marketing program in place to generate buzz about the brand. They partnered with Stan Herd a leading crop … Continue reading →

If you were not aware, yesterday the Beer Institute, governing body for all information and aspects of the industry, updated its Buying Guidelines for radio. It has raised the audience composition percentage of adults 21yrs of age or older from 70% … Continue reading →

Antartica beer and ad agency, Almap BBDO from Sao Paulo, Brazil need to be commended on their work to try and curb drunk driving in Brazil. This unique and edgy campaign surely captures the attention of it’s targeted consumers at … Continue reading →

During the month of June, Pacifico beer is celebrating its new distribution channel, keg beer, by embarking on an epic west coast road trip in search of adventures. Along the way, with the help of some very talented artists, they’ll … Continue reading →

Starting next month, Heineken will launch a campaign, labeled “The Spot” in New York. Heineken taped (major pun intended) Remezcla, a leading authority in Latino culture and content, to help develop this program. The Spot, will be a hangout for … Continue reading →

What a novel concept! TGI Friday’s is 1st restaurant chain to employ such services using help from facebook. Simplicity is the key. Here are the following steps to take: Click like on TGI Fridays facebook page Place an order through … Continue reading →