Bang & Olufsen last week announced the debut of its new retail concept, which can be seen at the company's Madison Avenue showroom in New York.

The new showroom offers "a true sensory experience and demonstrates Bang & Olufsen's commitment to providing extraordinary consumer experiences." It features a wall, showcasing all of Bang's most popular speakers. The B&O Play brand is featured in another part of the showroom.

RELATED

"The new store concept features a luxurious and welcoming atmosphere, and the interior has been designed to captivate curiosity as you move through the store," Kathy Thornton-Bias, the recently appointed President of Bang & Olufsen America, Inc., said as part of the announcement.

"This store concept will provide the perfect platform to interact and engage in the Bang & Olufsen universe of magical experiences."