University Communication

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Advertising Program at UH Receives a Little Help From Its ‘Friends’Advisory board composed of houston media, advertising professionals to offer support, insight

Houston-

The University of Houston’s advertising program is receiving a boost from
some of its closest “Friends.”

A number of advertising, marketing and sales professionals recently united as
the “Friends of the UH Advertising Program” to lend industry insight to
advertising curriculum and update faculty on professional trends and career
opportunities for students.

“The name says it all. These are indeed very good ‘friends,’ who are
contributing expertise, time and energy to growing the university’s advertising
program,” said Larry Kelley, instructional professor of advertising.
“Additionally, this group will help fund the expansion of advertising
curriculum, as well as the various costs associated with student advertising
competitions.”

The ultimate benefit of this alliance, Kelley added, is that the group’s
input will help ready students for the ever-evolving and highly competitive
advertising industry.

“There is a constant need for fresh talent,” said Roger Bare, general manager
of KHCW-TV. “We’re glad to do our part to ensure that students are ready to help
the industry grow.”

The UH School of Communication offers a bachelor of arts in communication
with a concentration in advertising. Courses include “Principles of
Advertising,” “Media Planning and Placement,” “Advertising Campaigns” and
“Advertising Copywriting and Production.” Each year, students attend the
National Student Advertising Competition, which requires teams to develop a
strategic advertising/marketing/media campaign for a real corporate sponsor.

“We are excited to be more closely aligned with the local advertising and
media community,” said Beth Olson, director of the School of Communication.
“Collaborating with advertising and media leaders can only benefit our students
today and tomorrow.”