Hello bank! and the “Tomorrowland” Festival, partners in innovation

08.07.2013 | Group, Innovation

Hello bank!, the bank for the mobile generation, has partnered up with Tomorrowland, an international music festival in Boom, Belgium from 26-28 July 2013.

Festival-goers will be able to activate the Hello bank! app at the event site, and will be able to take advantage of a pre-paid card: a simple and safe all-in-one solution for making payments at the venue. In addition, two Hello bank! terminals will be available on-site.

Hello bank! and Tomorrowland intend to expand their cooperation over the coming years, enabling the two partners to take full advantage of a number of mobile innovations.

In keeping with its founding principles, Hello bank! is keen to promote the mobile lifestyle and to come up with original, innovative ways for festival-goers to make optimal use of their smartphone. The “bank in an app” is therefore encouraging Belgium's digital community to submit their brilliant ideas via a blogger contest.

Hello bank! also has something special to offer its existing customers. All customers have already received an exclusive invitation to take part in the Tomorrowland photo competition. Winners will receive a full ticket providing access for two people for all 3 days of the festival. To take part, participants simply need to produce a creative photo incorporating the competition ticket, publish it on the Hello bank! Facebook page, and write a short message explaining why they think they ought to win the competition.