They say, “A hydrating eye shadow with effective anti-aging benefits. The formula contains hydrogel technology, which helps retain moisture in the skin.” I can’t say anything, as I haven’t tried this, but I am intrigued by the whole “shave what you need” aspect. It’s supposed to give you more of the lighter color for your lid and less for the darker crease color. In addition, they are throwing in the two brushes you need for this affect for less than $40 (man, don’t I sound just like Lisa Robertson? Oh wait, she always says “For less than $1 a day”. Ha!)

This is currently on QVC’s site as Item #A92257, available for pre-order, as Advance Orders ship October 20th. It comes in 4 color combos and includes 2 brushes for $39.54 (plus shipping.)