In line with Aston Martin recently releasing high performance race variants of some models in their current line-up, the British marque has brought to Geneva its new sub-brand, AMR. The new sub-brand AMR was developed to be able to bring together Aston Martin Racing, which focused strictly on the automaker's racing division, and Aston Martin, which builds sports and supercars.

“It’s the two worlds colliding, but in a very luxurious way, that’s the difference we bring to it.”, said Aston Martin chief designer Miles Nurnberger.

After the success of the Aston Martin GT8 and GT12, it showed Aston Martin that customers love raw, race-bred versions of their lineup. “AMR model will have an instantly recognizable design language. One that accentuates and amplifies, together with the latest GT race car technology for the road.”, Marek Reichman, Aston Martin EVP and Chief Creative Officer said.

To showcase the potential of their new sub-brand, AMR has brought along two concepts from Aston Martin's current lineup, the Vantage AMR Pro and the Rapide AMR.

The Rapide AMR features a 600 PS variant of Aston Martin's 6.0-liter naturally aspirated V12 enabling it to reach a top speed of 338 km/h. The world's fastest four-door car will also feature a new quad exhaust.

Exterior wise, a redesigned front bumper, a more aggressive splitter and a full height signature grille can be seen up front. Heading towards the rear, new side sills run the length of the side.At the back, a new diffuser and an aero lip help finish it off; all of which are made from carbon fiber, giving the Rapide AMR a more menacing look.

AMR's other concept, the Vantage AMR Pro is the ultimate iteration of the Vantage. It is uses a developed version of the GT4 V8 Race engine, which now produces 507 PS. Race-spec suspension, competition engine and transmission mounts are just some of the new gear found on the Vantage AMR Pro.

Outside, new 19x9.5in front and 19x11.5in rear center lock wheels are found wrapped in Michelin Pilot Cup 2 enable it to put the power down. The hood and rear wing are also the same as the one found on Aston Martin's championship winning V8 Vantage GTE race car. A new front bumper incorporates a full height grille, along with a new splitters, fenders and a revised rear diffuser further complement the race parts already involved.

Both AMR's on display were painted in Stirling Green with lime green accents, using the same color scheme as their Vantage GTE winner. The Rapide AMR will have a limited run of 210 units while the Vantage will only be available in 7 units.

With the Rapide and Vantage already getting the AMR treatment, the rest of the lineup may follow suit.