AdTECH: Wednesday Roundup

Google is rolling out new features and functions within AdWords that are said to improve the process of campaign management. Other news includes the roll out of search ads within the Google Play Store, what opportunities this presents, and how it will make developers lives easier from an analytical standpoint. On the flip side, Bing continues to serve their customers by announcing a new feature that is said to help better focus ad targeting initiatives.

In the world of social, Facebook remains on the forefront as Instagram begins to open up their advertising platform to the masses; Adweek speaks to this new implementation and how it may affect the notion of “Influencer Marketing” that has become so popular on Instagram. In other developments, Facebook has added three interstitial ad units to their Audience Network will help improve overall performance of ads, and to give users complete control over their experience. Further, they have been getting a lot of push back from advertisers and game developers in regards to decisions that would limit data on device specific metrics.

The Bing Ads Marketplace Trends Interactive site was built on customer feedback based on “listening tours.” There were three common KPI trends that continuously surfaced; with a focus on CTR, CPC and volume by device type, all three KPIs are filterable by industry and sub-industry.

As Instagram rolls out the newest implementation of their platform, marketers are scrambling to be the first movers… How will this affect the leverage of influencer marketing that is so prevalent within the platform today?

Remarketing lists for search ads has gained the ability to use audience lists created in Google Analytics, now we can use the combined power of both to put the right message in front of the right people.