5 Ways Numbers Can Help Make You More Money

I learned the media business by creating magazines, trade shows and websites. I have learned that success comes from really understanding the numbers. For magazines, more subscribers equal more advertisers. For trade shows, more attendees equal more exhibitors. For websites, more eyeballs equals more money. It’s really about conversion, which is directly related to your numbers.

Here are five ways that understanding the numbers can help you make more money as a speaker, author, expert, coach or consultant.

1. IT’S A GAME OF NUMBERS.

I wrote the New York Times best-seller Get Rich Click! In order to make it a success, I mailed over three million people from over 65 different lists to build sales.

2. UNDERSTAND THE NUMBERS.

The best way to build traffic for your website is to understand the numbers. My companies pay Google $20,000 a day, 300+ days a year. We spend that amount on pay-per-click to get prospective buyers to visit our websites. How specific am I about understanding our numbers? I know that 2.43 percent of those visitors will buy. Successful companies, especially online companies, must truly know the numbers to survive and thrive.

3. FIND SMART WAYS TO BUILD YOUR NUMBERS.

Are you still collecting business cards at the front of the room to build your list? Smart speakers are using a five-digit “short-code” at the end of their speech. You simply give the audience a five-digit code, they type it into their cell phones and three things happen:

• You capture their telephone number and, if you think to ask for it, their email address.
• You often capture 20 times more leads than the traditional way.
• All of those leads are automatically placed into a database before you leave the room!

4. USE SEO TO BUILD ONLINE NUMBERS.

There are three ways to build traffic for a website: free, paid, and referral or link traffic. Paid traffic, as I explained above, is known as pay-per-click. Referral traffic is a link coming in from another website. I like free traffic the best. The key to generating free traffic is to understand SEO or search engine optimization. SEO is about understanding what needs to be “on the page,” as well as “off the page,” so that Google and other search engines find your site online. My book lists 132 ways to optimize your website.

5. LEARN OTHER WAYS OF BUILDING ONLINE NUMBERS.

To generate more traffic, you should become familiar with the following terms: pay-per-lead, cost-per-action and affiliate marketing. It’s all about the numbers. Experiment with these suggestions, and you might get rich click!