Neil Patrick Harris Teams up with Hasbro to Promote All New SCRABBLE CATCH PHRASE Game and Hasbro Game Night

PAWTUCKET, R.I.--(BUSINESS WIRE)--
Actor Neil Patrick Harris announced via Twitter today that he will be
appearing in a new ad campaign from Hasbro,
Inc. (NASDAQ: HAS) featuring the all new SCRABBLE CATCH PHRASE game.
Harris, star of CBS' hit sitcom "How I Met Your Mother," is featured in
the game's television advertising campaign, set to begin airing the week
of August 27 in the U.S.

"It's no secret I love games, and CATCH PHRASE has always been one of my
favorites," said Neil Patrick Harris. "Since I regularly host game
nights, teaming up with Hasbro for this campaign to introduce SCRABBLE
CATCH PHRASE was a no brainer. I had a great time making the ads and
showing how games make a party great and bring people together in a fun,
comical way."

Along with the commercial for SCRABBLE CATCH PHRASE, Harris will help
kick off Hasbro Game Night, a new campaign that celebrates the fun and
spontaneity of adding a game to any occasion. The first ad shows Harris
"crashing" a gathering to liven up the action with the SCRABBLE CATCH
PHRASE game, turning the friendly get-together into a Game Night. The
all new Game Night campaign will include two additional ads in 2012,
featuring YAHTZEE and JENGA brands, which will not include Harris.

"We are thrilled to be working with Neil Patrick Harris for the launch
of SCRABBLE CATCH PHRASE," said Eric Nyman, Senior Vice President and
Global Brand Leader, Hasbro Gaming. "His genuine love of games makes him
the perfect fit to help us celebrate the way our games bring people
together on Game Night."

In the SCRABBLE CATCH PHRASE game, players describe words or phrases
from one of five categories: Fun & Games, Entertainment, Everyday Life,
The World and Variety. It's a frenzied game of grabbing, guessing and
passing that invites players to frantically try to get their teammates
to guess each phrase that appears on the electronic game unit — just
don't be caught holding the game unit when the buzzer sounds. The
SCRABBLE CATCH PHRASE game is available now, including 1,500 new words &
phrases, at mass merchandise retailers nationwide for the suggested
retail price of $19.99. The game is recommended for four or more
players, ages 12 and up. Three AAA batteries are required for the
electronic game unit.