ø'7'" . ....... !'- " '\ t . . ' --" t<'kM" . , \,." * \\ . \ - \ ,.. '" "". ......... '\ .. .. -...::. \ ::"-- ' --- "-"i-:.- , .:, There are oertain talents to owning an Imperial You'll have to learn to be casua] about the open admi- ration that follo\vs you (this car does turn heads). You may be able, in time, to quell your pride in all the thoughtfulJy arranged conveniences inside. . . the orderly cluster of instruments, the recessed door and \vindo\v levers, the seats that fee] tailored to your measure, the WlOOO\VS that curve to a graceful meeting \vith the roof. y'" ou might even learn to hide the thrill you get each time you feel the track-hke sureness of Imperial's torsion-bar The trilnnphaYlt suspension on curves and rutted trails and high\vays But there'll likely al\vays be a certain smugness in your smile \vhen you set .i\.uto-Pilot to patrol your speed or let it keep you at steady turnpike pace \vhile your right foot rests. These are pleasant skills to learn. . . but if you master them all, you have greater self-control than most. Because it isn't easy to be casual ahout Imperial . . . particularly \vhen you find out ho\v easy it is to o\vn one. Il\IPERIAL, PROUDEST PRODUCT OF CHRYSLER CORPORAfION Finest expreSSiOl1. of The Forward Look., >