Morelli tapped at Sony unit

Exec upped to veep position

Bob Morelli has been named exec VP and general manager of Sony BMG’s Red Distribution.

Morelli will oversee all areas of Red Distribution’s operations, including sales, marketing, new media, field marketing and support services. Unit’s senior management team will report to him.

Red Distribution distributes more than 20 third-party independent labels and Sony BMG product in the U.S. and Canada.

Morelli was most recently exec VP-general manager, Sony BMG Music Sales, for which he oversaw the integration of the former sales ops of BMG Distribution and Sony Music Distribution. Prior to that he was senior veep, marketing and branch operations for BMG Distribution. He joined the company in 1985.

During his tenure at BMG Distribution, Morelli was responsible for overseeing distribution, sales and marketing for a group of third-party labels that included Razor & Tie, V2, Sanctuary, Wind-up Records, ATO Records, Time Bomb, Octone and Robbins Entertainment.