This bitter song finds Jessie taking pride in her achievements in the music industry and having the last laugh at the scoffers in her younger days who doubted she could be successful. She told The Sun: "This song always makes me laugh. I have had so many supporters but also many non-believers and this track is my 'haha' to them. As I say: 'Let the haters hate, they're like way too late!'"

Jessie originally stated that "Who You Are" would be her fourth single. Subsequently her UK fans persuaded Jessie to release this song instead, because of its sentiments against bullying.

The song's music video features a mini Jessie with her signature black bob taking revenge on some mean bullies at school.