my son's got a 4k samsung 48 inch but he's not a moviephile,he's a gamer. it does look nice though.Personally the thought of rebuying the same films in yet another format does not appeal whatsoever to me.Done it way too often down the years,there has to be a tipping point.however in the new year i want to treat myself to a new bedroom tv to replace the tired 42inch Toshiba i have...so may well get a 4k one anyway.