Dr. Carmen Simon is an accomplished cognitive scientist and author. Her book, Impossible to Ignore: Creating Memorable Content to Influence Decisions, showcases a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science. She helps businesses use brain science to create memorable messages. Editor, Sharyn Fitzpatrick spoke with her about her book, her new company – Mezmy – and what her keynote speech at Presentation Summit will be.

In this month’s “Dishing on Presentations”, PXpert editor, Sharyn Fitzpatrick chatted with Prezi’s co-founder and CEO, Peter Arvai while he was on vacation in Sweden, visiting the farm he grew up on. It is timely that we spoke with Peter because Prezi has been in the news quite a bit over the last few weeks. We talked about how Prezi Next was created with feedback from their 85M users, the thoughtful acquisition of Infogram and how it fits into their product roadmap, the presentation industry and the role of cognitive thinking, and the Harvard study results. We hope that this is the first of many conversations we have with Peter. His passion and deep thinking about the medium comes through – he is an engaging speaker. To learn more about Prezi, go to Prezi.com.