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The leaked slides were prepared by Edelman, the largest PR company in the world, at the behest of Transcanada, and they constitute a blueprint for tracking and influencing platform that spies on its participants in order to psychologically profile them and nudge them into becoming advocates for the oil industry.
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Annalee Newitz rounds up scientists' ten least-favorite misused scientific concepts, from "proof" and "theory" to "natural" and "learned versus innate." The thing that most of these misconceptions have in common is that they're very profitable: clouding the idea of "proof" and "theory" helps oil companies sell climate denial (and were the go-to tactic when tobacco giants were claiming that their products didn't cause cancer). "Natural" is a label that helps sell woo. "Learned versus innate" is a great way to justify crappy policies as being somehow "innate" to our species (see Love of Shopping is Not a Gene).
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