Online advertising

Online or internet advertising, uses internet to deliver promotional marketing messages to customers. it includes social media, email marketing, e-commerce, mobile advertising, search engine marketing, banner advertising and much more. Online advertising mostly involves both a publisher and advertiser. Online advertising is a vast business and is growing rapidly.

Online advertising has added new horizons to this era of technique and development. There are many benefits of online advertising such as:

1) cost

2) measurability.

3) formatting.

4) targeting.

5) speed.

6) coverage.

Eye-tracking studies have shown that internet users often ignore web page likely to contain display ads. On the contrary, studies suggest that those advertisements ignored by the users may have an effect on the user subconsciously!

Having said that, there is a risk of fraud in online marketing, which can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. Because different users have different systems, online ads may appear differently to users. Rich media ads create greater compatibility issues, as some developers use competing software to render their ads.

Ad advertisers often use technology to maximize their abilities to track consumers. Customers can be easily troubled by advertisers targeting them based on information that is sensitive such as health and financial status.

Ad-blocking is another term, that means that the ads do not become visible to the user because the user uses technology to screen out ads by default.