5 Reasons You NEED to Consider Video Marketing in 2018

With each passing year, technology continues to advance. In order to keep up, your business must adapt and implement the most effective strategies.

With a fresh year ahead, have you considered how you'll get more out of your current marketing budget?

Based on rising trends, video marketing will continue to empower both industries and their consumers. This strategy will lead to a higher return on investment (ROI) -- but only when executed with quality standards in mind.

Why Invest in Video Marketing This Upcoming Year?

When you look at the available data, it's tough to ignore the power of video production. Let's explore some of the reasons why professional video services should be included in your marketing budget for 2018.

1. Video marketing significantly increases conversions and sales

Considering the brain processes visual information 60,000 times faster than text, it's no surprise that video marketing can significantly increase conversions. In fact, adding a video to your homepage can boost conversion by 80 percent.

When offering an explainer-video, for instance, you better educate potential consumers and increase engagement. This approach encourages up to 74 percent of viewers to make a purchase.

Other types of video marketing include product demos, tutorials, how-to's, testimonials and many more. When implementing these videos into marketing emails, this can boost click-through rates by 200 to 300 percent.

2. Video will build trust with consumers

Video marketing is a great way to not only build consumer trust, but it can also help strengthen your brand message. The key is to provide consumers with interesting and informative content. A well-formatted video will create an emotional connection between the viewer and your business. This connection will spark interest while building trust.

One example is Kickstarter, a platform which showcases the potential effectiveness of video marketing. Although video is not required, the company stated that the success rate of projects with video was 54 percent in comparison to just 39 percent of projects without video content.

3. Videos decrease web bounce rate

Video content can boost the amount of time a consumer spends on your website. By utilizing this form of marketing, you can significantly improve engagement-metrics while decreasing your bounce rate.

When adding videos to your website, you can expect a lower bounce rate. Meaning, video is a powerful format that will engage your target audience, while improving your ROI growth. It's all about grabbing your audience's attention. When you do so, they'll stick around -- and come back for more.

4. Video marketing will boost your website's SEO

Technology has led to same key advantages in relation to video marketing. Considering approximately 77 percent of Americans own a smartphone, it is becoming easier for companies to reach their consumers on a daily basis. Video content already accounts for up to 64 percent of traffic, and it's expected to rise to 80 percent by 2019.

In terms of SEO, a branded video on your homepage can significantly enhance boost your site's traffic, rankings and search engine awareness. Now that Google owns YouTube, there has been a considerable increase in how videos affect your SEO. By simply adding quality video content to your website, landing pages and offers, you can easily improve your ranking -- all while improving your click-through rate.

5. Video offers the opportunity for your content to go viral

Social media has made it easier for companies to stretch each and every marketing dollar. When you post an interesting, engaging video, viewers can easily share that content, allowing you to gain free exposure. When your customers begin to market for you, you'll witness the power of video.

Moving forward into 2018, consider the tips mentioned above, investing in video marketing services. Tell your company's story through video, investing in professional video services that offer a greater return on investment.

After all, Seth Godin said it best, "Marketing is no longer about the stuff you make, it's about the stories you tell."