Opportunities in the Indian Advertising Industry

“Indian Advertising Market Report & Forecast: 2015-2019”

Driven by a continuous growth of the Indian economy, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing consumerist desires. The Indian advertising industry has been both a catalyst and beneficiary of these desires.

With the Indian economy on a continuous growth path for many more years to come, prospects of the advertising industry are bright. Although the industry is expected to maintain its current growth momentum, the pace of growth of various segments of the industry will differ significantly from one another.

We expect growth rates in newer segments like mobile or internet advertising to be substantially higher as compared to traditional segments like print or electronic media. A new report released by IMARC Group provides a comprehensive insight into the Indian advertising industry and its various segments and sub-segments.

The following is the list of the segments evaluated by the report:

• Television Advertising: Television advertising represents a very powerful medium of advertising as it reaches a much larger audience than local newspapers and radio stations within a short duration of time. It currently constitutes the second biggest segment of the Indian advertising industry.

• Print Advertising: Despite the rapid growth of television in India, print advertising still remains the most popular form of advertising. It comprises of newspapers and magazines with newspapers accounting for most of the market.

• Radio Advertising: The cost of airing a radio commercial is much cheaper compared to television. As a result, it is a good and cost-effective option of advertisement for big as well as small businesses.

• Internet/Online Advertising: Though internet/online advertising is in its initial phase in India, it has been enjoying a strong growth for the past few years. The distinctive advantage of online advertisement is that it provides a wider range of audience across diverse geographical locations.

• Mobile Advertising: Mobile phones are used not only for calling but for many other purposes like emailing, gaming, social networking, banking and other various value added services. Due to its multipurpose services, companies can advertise their products through mobile phones. Mobile advertising can be classified into three types i.e. Display advertising, SMS or text based advertising and Search advertising.

• Outdoor Advertising: Outdoor advertising is a form of advertisement displayed at any visible location outside the home. It is also called Out-of-Home advertising. It includes colorful roadside hoardings, wall posters, advertisements inside airports, railway platforms, bus shelters, buses, local trains, malls, stadiums, etc. Outdoor advertising is different from other forms of advertising as it becomes a part of the environment and people are bound to be exposed to it whether they like it or not.

To gain a deeper understanding of the Indian advertising industry you can read the complete report titled “Indian Advertising Market Report & Forecast 2015-2019”. This report is an outcome of an intensive research on the Indian advertising industry and draws upon a comprehensive analysis of every major advertising segment in India. The study, which is based both on desk research and multiple waves of qualitative primary research has delved deeply into the Indian advertising market:

What We Have Achieved in this Report

Understanding the Indian advertising market

Focus of the Analysis:

Composition of the market

Major players

SWOT analysis of the industry

Historical growth trends and driving factors

Television advertising market

Focus of the analysis:

An overview of the television broadcasting industry

Analysis of various sub-segments with their performance

Major industries that use television as an advertising medium

Major companies that use television as an advertising medium

Historical growth trends and driving factors

Print advertising market

Focus of the analysis:

An overview of the print advertising industry

Analysis of various sub-segments with their performance

Major players in each segment and their performance

Major industries that use print as an advertising medium

Major companies that use print as an advertising medium

Historical growth trends and driving factors

Radio advertising market

Focus of the analysis:

An overview of the radio advertising industry

Radio listenership across the country

Major industries that use radio as an advertising medium

Major companies that use radio as an advertising medium

Historical growth trends and driving factors

Internet/On-line advertising market

Focus of the analysis:

An overview of the Internet/On-line advertising industry

Viewership of various websites

Major industries that use internet as an advertising medium

Major companies that use internet as an advertising medium

Historical growth trends and driving factors

Mobile advertising market

Focus of the analysis:

An overview of the mobile advertising industry

Various forms of mobile advertising

Major industries that use mobile as an advertising medium

Major companies that use mobile as an advertising medium

Historical growth trends and driving factors

Outdoor advertising market

Focus of the analysis:

An overview of the outdoor advertising industry

Analysis of various sub-segments with their performance

Major industries and companies that use outdoor advertising as an advertising medium

Historical growth trends for each sub-segment and driving factors

To buy the complete report or to get a free sample, please contact:

IMARC Group Asia:Email: apac@imarcgroup.comPhone: +91-120-415-5099

IMARC Group North America:Email: america@imarcgroup.comPhone: +1-631-791-1145

The International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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