Look no further than Meghan Trainor's hit "All About That Bass". It's crass, catchy, completely inappropriate, and, coincidentally, just what I'm in the mood for on this sticky Tuesday.

How does this relate to management consulting?

First, you probably heard this in the car about 45 times while driving between client meetings today. Second, Meghan is working those communications best practices. Her message is simple, clear, and memorable because she repeats it, and repeats it, and... No one would leave a meeting with her wondering, "what's she all about?" It's that bass!

Because you know I’m All about that bass ‘Bout that bass, no treble I’m all about that bass ‘Bout that bass, no treble I’m all about that bass ‘Bout that bass, no treble I’m all about that bass ‘Bout that bass Hey!