Q & A

New Logo for Texas State parks

“When I was a kid, patches and stickers were a big deal. Summer vacations always included trips to state or national parks, and the must-have souvenir was a uniquely shaped patch emblazoned with an iconic landmark. It was a symbol of our adventure.”

Where did you look for ideas?

“I envisioned a logo reminiscent of a retro-style outdoor/camping/adventure patch. I made note of cool things that reminded me of Texas state parks — T-shirts at Cabela’s, worn-out patches on denim jackets, vintage postcards, stickers on RVs. I collected fonts that inspired me.”

How do you think it turned out?

“The result is a strong, solid identity that unifies our park system. My hope is that a new generation of kids will want that patch or sticker to remind them of their adventure at Texas state parks. For me, it will always be a badge of honor.”