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To cherish= To treat with affection and tenderness/ hold dear: Examples: People cherish their family or fine rugs are cherished by their owners.To keep fondly in mind; Example: They cherish the memory of their first date.

Now compare this to the verb "to love":

To love= to have love or affection for: Example: All her pupils love her.

to have a profoundly tender, passionate affection for (another person). Example: She loved him like no other man.

to have a strong liking for; take great pleasure in: Example: He loves music.