#2 Millennial parents love expect Amazon Prime experience

Because we know innovative independent schools fostering a lifelong love of learning are a far cry from an efficient online shopping experience…

But come with me on this journey for a moment.

Last year Tommy Adams gave a great keynote presentation at the CSA Spring Conference called “The New Norm.” He shared many strong ideas. One of his points, we strongly agree with:

It is important to shift to an outward mindset.

We call this outward perspective Outward Optimism. It is part of our manifesto and we bring it to every project, big and small.

Outward optimism is a way to seek inspiration and new ideas for your school’s marketing. It is the commitment to know, observe and learn from brands your audiences (like millennial parents) love – brands far outside the independent school sector just like Amazon or like Adidas or like Apple.

Once you get the hang of it, outward optimism will forever change how you think about crafting a stronger story for your school.

They want real.

#5 Strong stories share real details.

Look outward to learn from brands that are doing a great job sharing real details.

One we love to learn from is SoulCycle.

SoulCycle is much more than a host of beautiful, innovative spin class facilities. SoulCycle has achieved cult status with millennial parents and is an inspiration when it lessons on sharing real details.