Level 2 - Establish Your Social Presence

Gone are the days where search engines are the only source of traffic!

Make no mistake, I'll be talking to you at length about SEO and search engine marketing.

The point is that social media is where it's at! It's a source of traffic that is, in many ways, more resilient and easier to influence than search engine traffic.

Social media marketing (SEM) is one of the things you are going to be spending time on throughout your grand business endeavors.

Depending on your topic of interest and your goals you may find that you gravitate more to one social channel than others, but make no mistake, you'll be leveraging all of them.

For those that are focusing on marketing themselves, it's very likely that Twitter and LinkedIn will be your social networks of choice.

While those that are focusing on apps and content will be targeting Facebook and very likely Amazon. Oh yes, Amazon is very much a social network.

Regardless, YouTube is going to be a consideration for everyone. The topic of video is not only here to stay, it's taking the traffic and social implementation strategies to all new levels.

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Level 3 - Generate Content

This is the mainstay of your efforts. Your words are going to be what brings people to your site, and ultimately what helps your visitors answer their questions.

Your job with content is to help your visitors. If they are finding what they want on your site, they'll stick around and read more.

If they don't find what they're looking for, they'll bounce back to Google, Facebook, Twitter, or wherever else they came from.

Your content needs to be high quality and useful. If you're producing what everyone else is producing, then it's going to be harder to get you through the next steps.

The information that you'll find on this topic is going to center around strategies for generating not just words, but words with purpose. Images to generate interest. Videos full of vigor. Sound that is scintillating.

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Level 4 - Generate Traffic

Generating traffic is the most important step of all. There are those that would disagree, but unless it's to clarify by putting the word "target" in front of the word "traffic", they're wrong.

Without traffic, everything else you've done and will do is for nothing.

Without targeted traffic, you're going to have low funnel throughput and low conversion rates. with means that you are spending time on things that are not providing as much value and it'll be harder to tweak things later because of all the untargeted noise.

That means you are probably spending time on things that are not providing as much value as the could be, and it'll be harder to tweak things later because of all the untargeted noise.

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Level 5 - Funnel Traffic

It is just as it sounds. The funnel is where you guide your visitors through the process of making a decision.

It's where you can route your visitors to different pages and offers based on their interests.

The funnel is very important, because if you do it right, then the conversion becomes much easier because the visitors that hit your conversion channels are going to be highly targeted. Perhaps a better way to say that is; highly interested in what you are providing.

It doesn't matter if your ultimate end goal is a product, a service, or simply engagement, the process is very similar.

The funnel is as important as the next step (conversion) and the most important aspect of all the steps, except the step of generating traffic.

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Level 6 - Convert Traffic

The conversion of traffic is where the rubber really meets the road, so to speak.

What I mean by that is that this is where people either show you the money or walk away.

If they show you the money, then all the work that you've put into the prior steps has paid off. If they walk away, then you've still got some more work to do.

The good news is that if you've got traffic, and your visitors are reaching your conversion pages, then it becomes a matter of time and tweaking.

Of course, it's possible that you've targeted the wrong traffic, which we'll cover as well, but for this topic, I'm going to assume that your traffic is at least decently targeted.

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