The Cost of Blogging | What’s Worth It And What’s Not

When you decided to write that first blog post, did you have a clue as to the cost of blogging? When I started blogging in 2015 I just started doing it. No plans for a business. I didn’t even know that was a possibility! I had a few minimal setup costs – hosting & theme. I also paid someone I trusted to help me set it up. But then I just started blogging.

And about that time, all these blogging PRODUCTS and COURSES started coming my way. Oh – just $10 a month here. A mere $99 for a course there. And before I knew it I was spending a lot on my blog and not making a penny.

I figured that was OK for the first year – I was “investing” in learning the blogging profession. But then came the end of 2017 – the end of my second year of blogging when I had finally STARTED to make some money. And I was more in the RED than I had been in year one!!!!!

So as I have entered 2018, I’ve had a few “come to Jesus” moments with myself. This can no longer be an expensive hobby. It needs to be a profitable business, which means I no longer spend more than I make. So I analyzed everything I spent money on in 2017. What gave me a great return on investment? What is a good product that I probably should have waited to purchase until I was making more money? What was a total waste of money for this time in my blogging journey?

This post contains some affiliate links for your convenience. If you purchase a product through my link, I may receive a small commission, at no extra cost to you.

Totally Worth It

The best money I spent in 2017 was on the Pitch Perfect Pro Course by Jenny Melrose. In this course, you learn how to pitch brands for sponsored posts directly without going through the networks. And you don’t have to have a bunch of pageviews or a huge social media following. I took this course in August 2017 and here are my results so far:

I made the money back that I spent on this course in 3 months.

In the last quarter of 2017, I had 4 times the number of sponsored posts that I had in the previous 3 quarters.

I am getting 125% more for a sponsored posts than I was through the networks.

And I do NOT have a high number of pageviews or a huge social media following.

Now – don’t misunderstand me. This course is NOT magic. I worked really hard on this. But I followed Jenny’s method and it worked.

ConvertKit – It was a big leap to go from a free e-mail service to paying $29/month. I bit the bullet on this because I wanted to segment my list. Mostly I write about lifestyle topics for midlife women. But I also have this whole list of blogging friend that I write to from time to time. Two entirely different topics and audiences. And I also wanted to grow my list and the engagement I get with the people on those lists. ConvertKit helped me do that. I doubled the number on my list in 2017 and I am getting a 36-40% open rate. Here’s what I like about ConvertKit:

There are a lot of different e-mail sign-up form and landing page templates – even pop-ups. I don’t have to buy another landing page or sign-up form service.

The forms are easy to implement on my site.

With their plugin, I can easily have different sign-up forms attached to different lead magnets that go with the various types of blog posts I write. For example, I have a form that is tied to my 5 Favorite Appetizers lead magnet on all my recipe posts.

I can easily segment my list so that when I am selling products I can strategically target who might be interested.

If I want to send a BUNCH of e-mails about something I’m selling, I can create an opt-out link so that people can opt-out of that promotion without unsubscribing from my list.

Can you get this from other programs? Probably. But ConvertKit is so user-friendly, has everything in one place and their customer service is excellent.

SiteGround – The person who set my blog up originally put me with SiteGround. I have only had my site down once for just a few minutes in over two years with SiteGround. Their customer service is superb!

Canva – I am TERRIBLE at creating graphics. But using Canva helps me make graphics that look good. They have lots free images, templates and fonts to use. And with their paid plan you can easily access your brand colors and resize your graphics with the click of a button.

Tailwind – I get a lot of my traffic from Pinterest and I credit Tailwind with their easy way to schedule pins for a lot of that. I fill up my queue when I have time to pin and Tailwind does all the work for me.

Buffer – I am able to schedule to my 2 Facebook Pages, a Facebook Group, my personal page and my Twitter account all in one place. Buffer allows me to set it and forget it. It posts at the best time for my audience. And gives me great analytics so that I know what types of posts my audience engages with the most.

Fiverr – I tried this for the first time this year when I wanted a professional looking design for one of my lead magnets. It cost $15 to get a professional looking lead magnet and I had it in-hand in less than 24 hours. Fiverr offers a lot of other services besides graphic design. And there is no annual fee. You just pay by the job.

Content Sponsorship Contract from Businessese – This is a contract template that I use when working with brands, written by an attorney who knows what bloggers need in a contract. Totally worth it. I wouldn’t have a clue without it!

The Jury is Still Out

Affiliate Marketing for Bloggers from Tasha at Designer Trapped in a Lawyer’s Body. I took the free version of this course that came as a part of the Genius Blogger’s Toolkit a couple of years ago. Then I paid for the complete version. Affiliate Marketing for Bloggers is a good course. I learned many ways to incorporate affiliate marketing into my income strategy. But I am still not making that much from affiliate marketing. That could be for several reasons:

Affiliate Marketing is not the main focus of my strategy, so I don’t spend a lot of time on it.

As a Lifestyle Blogger, I don’t have a single focus. So if I promote one type of affiliate product, part of my audience will be interested. Another part will be not. Tasha has a much more targeted focus (DIY) than me.

Her list and pageviews are HUGE. Mine are not. Part of affiliate marketing is a numbers game.

Again, this is a VERY GOOD course. If you want to get into affiliate marketing, this is definitely the one to take. It just hasn’t yielded the ROI I was hoping for.

Wouldn’t Do It Again

In the area of photography, I have a LOT of room for improvement. So what did I do? Did I invest in a photography course? NO. I purchased a new lens for my camera and a high-end tripod. Never mind that I barely knew how to use the lens I already had. And that I couldn’t even set up the tripod by myself and had to ask my mechanical engineer husband to do it! I’ve used the new lens and tripod ONE time. Lesson: If you need to learn a new skill, don’t buy better equipment until you learn with what you have.

Product Launch Playbook by Ruth Soukup of Elite Blog Academy. I LOVE EBA and think all the products they put out are exceptional. This one is no exception. If you are ready to launch a product, Ruth will take you step by step with how to do it. The problem was that I bought it when I wasn’t ready to launch a product in a severe moment of FOMO. At the time, all the blogging world was abuzz with “you have to have your own product to make money”. And no doubt there is money to be made in having your own product. But does EVERYONE have to have a product to make money? No.

If I ever have an idea for a product that I want to launch, this will be a great resource for me. But I bought it at the wrong time and for the wrong reasons.

Pic Monkey – It used to be free and everyone loves it. I never quite got the hang of it and always used Canva. When I looked back over the year’s expenses, I couldn’t remember why I paid for it! So I obviously didn’t need it. Rule #1 in business: PAY ATTENTION to where the money is going.

Retweet Chores – If you take part in retweet threads where you can be retweeting 100+ tweets a day, this makes it easy. With a couple of clicks, this app does the work for you. And it’s only about $10 a month. But, I had way too many $10/month things going on and had no business adding another. I can do my own tweeting at night in front of the TV. But, I will say that Retweet Chores would be perfect for a VA who is handling several Twitter accounts.

So the bottom line for me:

Only pay for products that are totally worth it.

Get a handle on my finances so that I will have a profitable business in 2018. I am doing that through what I am learning in Profit First by Mike Michalowicz

Don’t buy ANYTHING that you don’t have the money for already – no more “you have to spend money to make money” for me.

And get over FOMO. Those FOMO purchases have never been a good investment in the long run.

Cathy, I’m sitting at my computer this Friday night trying to decide on a theme to begin blogging. This post couldn’t have come at a more opportune time! I bookmarked this post and several more websites located in your post. Thank you, thank you!

Cathy I also started out just like you, clueless. But I am so fed up with all this money going out the window . It sounds like Jenny’s course is a winner, I need to find a way to approach these brands without going through the regular channels. Thanks for the tip!

Cathy, I’ve been blogging for the past 8 years. It’s sure been a challenge to figure out how much to invest in a hobby like blogging. Over the past few years I’ve honed in on how to make money with this hobby I’m so passion about. I loved learning what has worked for you.
Best of luck in 2018!

Excellent tips. I have a file of courses that I’ve bought and paid for at the wrong times and I also know I’m paying out way to much. Because of the services I offer keeps me out of the red I tend to spend more, but I’m trying to curb that too.

Rena – I used to be a total course “hoarder”. Trying to put the brakes on that myself. I’ve learned that the courses I just “have to have” always come back around! No need to buy it if I’m not going to use it right now.

This is a great post, Cathy! I’ve been in the same boat and that FOMO gets me in trouble every time! I will say that I just took a short course on how to use Canva and it was definitely money well spent! I’ve put several courses I’d like to take on the back burner until a more appropriate time.

I just ditched Co-Schedule. I loved how it worked inside my blog because I didn’t have to think about it but They upped the monthly and it was expensive. Switched to Hootsuite, which I had but wasn’t using. It’s been great. I’ve paid for at least 2 courses where the person giving it went off to the next shiny object leaving their updates and support by the wayside. Otherwise, I am going for as low an overhead as possible. Sure beats direct sales in that way. It helps that I taught myself how to do all the techy stuff myself

Rebecca – there are so many paid convenience tools that can really add up! And it’s amazing how many free ones there are out there. Low overhead is the key and only paying for the things that have a high ROI!

We are in our second year of blogging and there is so much we have no idea about. When you are talking about your email lists and lead magnets I don’t know what those are much less how to use them. It all continues to be confusing but I haven’t spent a lot of money either so that is is a plus. Thanks for some great tips.

Victoria, a lot of bloggers collect e-mail addresses and have e-mail lists. They send out their most recent blog posts in newsletters to their lists along with other content they might enjoy. Lead magnets are what you use to get people to give you their e-mail address and sign up for your list. One of mine is a pdf of 3 Fashionable Ways to Tie a Scarf. Here’s the link if you want to sign up for my newsletter and take a look. You can always unsubscribe after you see an example of what I do with my list. Hope… Read more »

I don’t spend money on my blog – it’s a hobby and not a business, so I’m happy to use a lot of free resources and putter along – I’m really happy with what I’ve achieved from very little financial investment. But it’s true that you have to spend money to make money – it’s just getting the balance right isn’t it?

Hi Cathy! Good information for sure but the real question is: Why am I blogging in the first place. My answer is that I am a writer who blogs so my first goal is always to keep writing about things that matter to me–not turn it into a monetary experience–that is what my books are for. I DO NOT consider my blog a hobby, expensive or not. While I realize that not everyone approaches a blog from the same perspective, I think it is critical that we are clear with ourselves why we are doing it. I receive so much… Read more »

Kathy – you are so right. We have to be very clear as to the “why” and what we want to accomplish. Everything else falls into place – how much time and money you spend on it – after you answer that very important question. I love your blog and perspective you share!

Great post on a timely topic! I am guilty of FOMO purchases too! My big money goof was buying an expensive photo service. Expensive but it makes it so easy to post a professional photo. Luckily, I’ve found a less expensive one. I take my phone photos too but a service is nice to have. It saves so much time. I use most of the tools you do. However, I haven’t dived into Pinterest for marketing yet. That’s on my list. Tailwind is on my radar! Thanks, Cathy!

I hate when brands reach out to me and they want me to be an affiliate of their brand. Um, NO. That generates ZERO DOLLARS because I am not the type of person to PUSH PUSH PUSH people to buy things. I think it’s tacky and people who do it remind me of used car salesmen. It’s not attractive. So no thank you! Plus, my effort to promote said brand (if I even like it) deserves more than 10% of a maybe $10-30 product.

This is very helpful for me right now, Cathy! I am currently looking at numbers myself. I’m will to pay for some things that don’t have a huge return just for the time saving factor, but I need to be more careful about watching the ROI. PicMonkey is one of those (thanks for the reminder to cancel!). Tailwind, however, has been great! My traffic from Pinterest has increased almost 100% in three months of using it.

Thanks for this Cathy. It is refreshing to have some real content about the expenses of blogging. It is easy to see the people who talk about making big dollars (when they are pitching their products) but we see much less of those of us who are smaller bloggers talking about the money we spend. I have spent more than I made and have also been reevaluating what I need and what I want to pay for. At some point, you have to decide if it is a great hobby or a serious business.

This was intriguing, Cathy. I don’t spend really anything (domain name) on my blog and I think it shows, I just started it to relax and have fun, but this has made me think. Dropped by from #BloggersPitStop and always glad to be here. Hope this weekend treats you kindly – off to share. 🙂

Congratulations! Your post was my Most Clicked at #OverTheMoon this week. Visit me on Sunday evening and to see your feature! I invite you to leave more links to be shared and commented upon. https://www.marilynstreats.com. Please be sure to leave your link number or post title so we can be sure to visit!

When PicMonkey started charging I switched to iPiccy. It works great if you ever are looking for a substitute! Thanks for sharing at The Blogger’s Pit Stop! Roseann from http://www.thisautoimmunelife.com

Thanks for an informative post Cathy. Apart from the content, you have such a nice natural way of writing that people really appreciate. This is a new phrase to me that I don’t understand. ‘I’ve had a few “come to Jesus” moments with myself’ Must be a cultural difference. The Blogger’s Pit Stop will feature your post this week to give you some more exposure.

Kathleen – it’s a slang saying meaning something like a “day of reckoning”. No disrespect intended toward the name of Jesus. Thanks so much for your kind words about my writing. Glad you found the post informative. Thanks so much for the feature!

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About Me

Cathy Lawdanski

My name is Cathy. I am a 50-something wife, mother and grandmother who is embracing new challenges and adventures that come from being on "this side" of 50. Join me on the journey!

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