NPD's European toy division will provide essential tracking of High Street volume and value, plus property progression and market analysis for all 6,000 ToyNews print readers and 28,000 online readers.

"ToyNews is committed to providing valuable information. We are essential reading at all levels of the business - from store manager to exec. Thanks to our immense strength online, we are also becoming the number one international business resource for the toy industry. This deal with NPD further underlines our investment in quality content," said ToyNews publisher and Intent Media boss Stuart Dinsey.

"No other trade publication invests in quality information like NPD. That's why ToyNews is considered the most influential and useful trade title. You can even get daily updates on the business via your mobile phone. We consistently invest in the business."

The NPD deal is in addition to an exclusive TV adspend monitoring agreement with Thomson Intermedia and a recent 12-month ABC audit confirming that ToyNews remains dominant in terms of total circulation and requested readership.

"NPD are delighted to have signed another two year deal with ToyNews and we hope its readers continue to enjoy our objective reports and insights into the toy market," added Frederique Tutt, NPD's UK toy service director.

Find out more about the toy and licensing information that is available at NPD.

Find out more about the licensing industry via our sister site Licensing.biz.