Bad PR: Malaysia Airlines ‘Ultimate Bucket List’ Competition

Straight from the files of What Were You Thinking? comes a “Bucket List”-themed contest from Malaysia Airlines that ranks as the second worst decision recently made by the beleaguered travel brand (the first was to retain its name in the “rebranding” campaign that started Friday with the elimination of 6,000 jobs).

Under the official rules of ‘My Ultimate Bucket List’ competition, which launched four days ago, contestants had to explain “What and where would you like to tick off on your bucket list?”

Sorry, rubberneckers—this marketing mishap is well on its way to the place where all terrible ideas go: the original contest link now leads to a 404 error page. If you feel like glancing at some road kill, a PDF of the competition terms and conditions can be found here.