Sometimes, these businesses need a copious amount of data to make the pivotal decisions to have the edge over their competitors and to expand their profit margins. These decisions include choosing the ideal products, prices and marketing strategies.

Two of the most prominent product research tools on the market today are AMZ Tracker and Jungle Scout. We will assess both thoroughly to determine which of these products is the superior choice for Amazon’s FBA sellers.

AMZ Tracker Vs Jungle Scout – Features

Jungle Scout Features

Jungle Scout is available in both the Chrome extension and the web app, each offering users a range of features, which delivers in-depth research data.

The Chrome extension is the more affordable option, ideal for beginners looking for more product detail to supplement the original Amazon searches.

With this extension, users can access additional information on prospective products from the Amazon pages, including the products’ popularity, sales performance and competitors. It also advises users on the possible profit margins and FBA fees associated with each prospective product.

The Jungle Scout web app is ideal for the more the more established Amazon sellers. It offers more detailed search filters and allows business owners to access vast quantities of data, relatively quickly.

Both the extension and the app offer the following features: Product Tracker, Including Database Filtering and Competitor Tracking.

No business wants to waste their time and resources investing in a product that has very little to no chance of selling. Jungle Scout helps a seller to be a little more enlightened about the product and niche that they are getting himself or herself into.

Jungle Scout has compiled product catalogue for sellers, guiding them through products with the highest sales opportunities, based on accurate, pre-compiled sales data.

Features like the Niche Hunter will guide users to choose the niches and keywords with lowest competition in relation to search volumes. The Product History Feature allows users to view their own product history as well as the product history of their competitors in great depth, including sales and price history.

Users can assess the popularity and competition of their chosen niche, product and keywords by filtering through various metrics. They can refine their search by sales, views, reviews, location, price, demographics and more. These filters also apply to assessing a competitor’s products and performance.

Jungle Scout offers many useful free tools and information on their site for new sellers and entrepreneurs. Customers have access to 24/7 support through an online helpdesk.

AMZ Tracker Features

AMZ Tracker helps FBA sellers to improve their efficiency, service quality, and their page and product rankings through their 360-degree seller strategy, which combines offensive, defensive and reconnaissance features.

The offensive features will work on actively targeting new customers by guiding users to make the right choices, which will optimize their pages. Features such as the Keyword Ranker, DeepWords and Conversion Rate Assessor will users to choose the right keywords and to monitor the factors affecting their conversion rates.

To bring more traffic to users’ pages, AMZTracker makes use of Super URL, which directs social media users to a user’s Amazon product. AMZTracker users get access to the Vipon Deals Community, which gives them access to another wide market and in turn, can boost their rankings on Amazon.

The features within the defensive strategy include Negative Review Notifications, which will immediately notify a user when they get a negative review, allowing them to respond timeously to the review and to address the issues, which may have led to it. The Hijack Alerts feature will alert users to rival sellers attempting to hijack their listing, allowing users to take actions to reclaim their listing.

To help users monitor their store’s progress and marketing optimization strategies, the email Notification Tool- will send users a comprehensive report of their store’s progress statistics via email. This report is free of any AMZTracker branding.

AMZTracker aims to help users to stay ahead of the game and trends, which is why the Reconnaissance features of the strategy are designed to assess new opportunity and competitor tactics on a continual basis.

The Product Tracking feature allows users to compare the performance of their products against that of their competitors’, using a number of sales performance metrics.

AMZ Tracker users also have access to Unicorn Smasher – a free research companion tool, which allows users to identify new high-potential markets and new products to explore within their niche.

This means that even if you original niche product or store is not performing too well, AMZTracker will assist you in finding alternative products and niches as well as better strategies (that your competitors may be using) to help you to eventually succeed in selling on Amazon.

Winner?

While AMZ Tracker does seem to offer users a fair amount of useful tools, it is does not offer the best value for money.

In fact, some tools that AMZTracker offers are only useful when a business is starting up, and are not entirely necessary in the longer term. Therefore, they are not worth the exorbitant monthly subscription, especially if there are cheaper, shorter-term options available.

Jungle Scout offers a wider range of more useful features. These features also provide users with more in-depth research data and at a significantly lower price. Jungle Scout also pays more attention to a user’s competition and offers more in-depth guidance as to what is more likely to sell in the future.

Therefore, Jungle Scout has the edge, as there are more features, offering significant longer-term benefits-at a significantly lower cost.

Both Jungle Scout and AMZTracker support multiple marketplaces and are available in numerous countries and for country-specific versions of Amazon, including USA, Canada, UK, Brazil, France, Germany, Japan, India, Spain, and Italy.

Jungle Scout Web App is available in mobile format for both PC and Iphone, although it works more efficiently on a computer than on a mobile device. Google Chrome does not support extensions on mobile devices, so the Jungle Scout extension cannot be used on a mobile device at all.

This is one of the major disadvantages of the product, as mobile use has become the more preferred option.

AMZTracker, on the other hand, has ensured that all their features work for Kindle Books as well as Android apps.

In this regard, AMZ Tracker does have the upper hand.

AMZ Tracker Vs Jungle Scout – Pricing

AMZ Pricing

AMZ Tracker offers four plans, all charging monthly subscriptions, ranging from $33 a month (Basic) to $266.7 a month (Legend). Each plan will offer the same set of features, with the cheaper options having a more limited amount of product and keyword searches as well as limited promotions and sales tracking.

As a user upgrades their plan, they will have access to a greater number of searches, tracking and promotions.

Basic Plan: $33.3 per month (beginner plan)

Professional Plan: $66.7 per month (yearly package) or $100 per month (monthly package)

However, they do not seem to compete with the competitive that Jungle Scout always seems to get over them. Jungle Scout also offers more long-term value, while many of AMZ Tracker’s features can become irrelevant after initial set-up.

Candice Janneman is a freelance blogger and copywriter from South Africa. One of her specialties is writing informative blog posts on topics relating to business, entrepreneurship and digital marketing. She is also a lover of books, films, nature and all things interesting, weird and wonderful.