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The coming season sees exciting new products from Berkley, Abu Garcia, Pflueger, & Shakespeare. Read on for a sneak peek at some of the great new gear available and visit purefishing.com.au and click on the New Product Feature button for information on all things new at Purefishing.

New NANOFIL® from Berkley has taken the world by storm. You really have to see it to believe it! The unique features of this line will make it the #1 light spin line for soft plastics and hardbody work. A line that brings no water onto the reel, a line that floats, a line that has no stretch and most importantly, a line that is the thinnest for break test of any line in the world. Winner of the best new line at the recent Australian tackle show, best new line at the European tackle expo and it won best new line and best overall product at ICAST in the US. If you’re looking for a line that will give you more distance in your casting without sacrificing any feel or strength then NanoFil fits the bill.

Built tough from the ground up, if you’re looking for a high performance and great value salt water reel then check out the fantastic new SALT and CRANK from Pflueger,
These are serious saltwater reels and play in a price league that is way under what anglers currently pay for other brands. Recently tested on a live aboard charter in the Gulf, both the Salt and the Crank were repeatedly abused by big GT’s, emporer, tuna and myriad of reef monsters and came out on top.

Also from Pflueger, the innovative ARBOR SW series is small and light yet remarkably big on power and has been rated by noted anglers as one of the best reel designs to come along in many years. Australia re-specified the Arbor to this new standard and now it is truly saltwater tough!

The all new ABU Orra S and Orra SX will set new standards in the light/medium range. They look great and perform with a host of features including Carbon Element Drag systems, Duragear gearing and a one piece gearbox design. Based on the highly successful Revo PRM reel, the Orra ranges are strong, light and look good with features not seen in reels in this price range.

New rods include the ABU NEXUS series, an advanced Nano® particle impregnated rod that delivers exceptional power in a lightweight package. Nexus is the second generation of nano rod technology and delivers amazing power out of a lightweight unit. Casting is also enhanced with faster tip speeds than conventional graphite blanks.

And from Shakespeare, the mighty SLINGSHOT range – awesome look and feel and priced to sell! These rods have had great feedback already. Who said you couldn’t have a true graphite rod under $50 retail!

Combos just keep getting better and the ABU VOYAGER series is all new with a multiple ball bearing reel loaded with FIRELINE and complete with an IM6 rod and tackle kit in three popular sizes.

Fireline has been the benchmark of PE lines for many years now, but just got a whole lot better with the release of FIRELINE TOURNAMENT EXCEED – up to 40% thinner than the original formula. New breaking strains, new yardages and available in Blaze Orange, Flame and Crystal Clear.

There is plenty on offer in lures as well. The Berkley 3B hardbody lure range just gets better and better. Five new colours across a range of shapes that includes Fatdog, Scumdog, Puppydog, Popdog and Subdog . Keep an eye out for new shapes coming into the 3B range in 2012. Adam Royter has been busy creating some very unique shapes that are just about ready to hit the market.

New GULP shapes are also on show and we are proud to have designed a bait entirely in Australia by working with our extensive pro angler team. Once again, watch this space for the release of some really exciting new shapes from the Gulp stable.

So what are you waiting for? Come and check out the new gear at PureFishing.