Activities: 106.1 MDX attracts listeners who actively participate in exercise and fitness, biking, hiking, and enjoy going out to music concerts, sporting events, and bars and restaurants.

Get more customers and increase sales with 106.1 MDX.

Here's Why 106.1 MDX Targets Women

80% of all (male, female, and child) apparel purchases are made by women.94% of all home furnishing purchases are controlled by women.85% of all household spending is controlled by women.50% of new computers are bought by women.91% of all real estate purchases are influenced by a woman.20% of home purchases are made by single women.85% of all new vehicle purchases are directly influenced by a woman.92% of packaged goods spending is controlled by women.52% of all new vehicle purchases are made by women.70% of travel decisions are made by women.92% of all vacation travel decisions are influenced by women.55% of wine purchases are made by women.25% of all electronics purchases are made by women, and 61% are influenced by a woman.90% of women participate in decisions that affect household investment and retirement accounts.85% of all new vehicle purchases are directly influenced by a woman.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras. - Are big consumers of furniture, major appliances, and automobiles.- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

Target young adults in their prime acquisition and buying years with 106.1 MDX.

Wake Up With Dana Cortez Show Weekday Mornings On 106.1 MDX

Start your mornings with the Dana Cortez Show, the #1 ranked morning show and conversations that get your blood pumping exclusively on 106.1 MDX!

The Dana Cortez Show features an ensemble cast led by one of radio’s rising stars and one of the first Latinas to host a nationally syndicated show.

"Today’s audience expects authenticity, there are no secrets and nothing is off-limits. Every morning is brimming with culture and content. Originality is at the core of everything we do! We believe our show is radio reimagined. It’s not what we do, it’s how we do it.” said Dana Cortez.

The Dana Cortez Show has consistently achieved #1 ranking in-demo in each local market it has performed. The show is powered by one of radio’s most dynamic casts including Cortez; DJ Automatic, her executive producer and husband; and comedian Anthony Almanzar, their best friend.

For four hours every day, the show delivers fresh, relatable content where real life is played out on the radio.

Get your day started with The Dana Cortez Show weekdays from 5 AM to 9 AM on 106.1 MDX.

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