Report Description

The convenience offered by breakfast cereals in today’s hectic lifestyle has boosted their market all over the world. The growing availability of breakfast cereals in emerging markets of developing countries is due to their expanding economies, which in turn increases people’s spending power, and a rising adaptation of Western dietary habits observed in Asia Pacific countries. This report offers an in-depth analysis of the breakfast cereals market, including a voluminous elaboration upon the market drivers and restraints, and influential trends emerging in the market. This makes the report a must-have for investors and entrepreneurs interested in staking a claim in the global breakfast cereal market.

The report has been written by industry experts and comprises quantitative as well as qualitative evaluation. It uses reliable analytical tools such as Porter’s Five Forces analysis, market attractiveness analysis, and market share analysis to ensure the accuracy and reliability of the assessment thus generated. The historic database regarding the global breakfast cereals market is analyzed and market forecasts are made based on this data. The information thus gleaned is presented in both textual and graphic formats. This makes the report an insightful, accurate, comprehensive, and readily comprehensible document on the global breakfast cereals market.

Overview of the global breakfast cereal market

Breakfast has traditionally been a home-cooked meal, but a change in lifestyle according to the demands of rapid modernization has made breakfast cereals a virtually irreplaceable commodity in the modern kitchen. Increasing adoption of the Western lifestyle all over the world is the prime driver for the global breakfast cereal market.

Another byproduct of the wider spread of Western culture is the ubiquity of global store chains. These increase brand visibility of breakfast cereals by presenting them to a much wider and increasingly-affluent consumer base.

However, convenience store chains also bring with them a major restraint for breakfast cereals, since they also increase brand visibility for other types of breakfast food. The easy availability of several other breakfast foods is a challenge that can only be solved by improving the user experience delivered by the breakfast cereals industry. Innovation in flavors hence becomes one of the major market opportunities in the global breakfast cereal market.

The report categorizes the breakfast cereal market by two criteria: product type and region. Two product categories are formed within the global market, namely ready-to-eat (RTE) breakfast cereals and hot cereals.

The geographical distribution of the breakfast cereals market is also explained by breaking down the global market into North America, Asia Pacific, Europe, and Rest of the World (RoW). Major countries discussed individually in the report include the U.S., Canada, Mexico, Germany, France, Italy, Turkey, Russia, the U.K., Spain, China, India, Australia, Japan, Brazil, South Korea, etc. A statistical overview of these geographical submarkets is accompanied by the competitive landscape in the region, to provide a comprehensive picture of the market in the region.

Companies mentioned in the research report

The competitive landscape of the global breakfast cereals market is explained by presenting the market shares of each company within three clusters within the market: New, established, and mature. This helps explain the forecast for the market. Some of the major companies in the global breakfast cereals market included in the research report include Kellogg Co., Post Holdings, Cereal Partners Worldwide, PepsiCo., General Mills, etc.