prAna, an ancient Sanskrit word for breath, life and vitality of the spirit, has helped guide their actions and lift their aspirations since day one.
They started out 18 years ago making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too, so they added new products with "purpose" in mind and scoured the world for design inspiration.
They cut and sewed clothing in their garage and shipped it to customers in surplus fruit boxes gathered from the local grocery store. For hangtags, they ground up old newspapers, added essential oils and cut out the handmade paper with a pizza cutter. their first employee slept on a hinged bed that turned into a shipping table by day.