News

FUEL YOUR EVERYDAY PERFORMANCE WITH NEW TRUMOO® PROTEIN PLUS

Dallas, TX – August 26, 2014 – Dean Foods (NYSE: DF) just made it easier and more delicious to help power up your day and keep you fueled with new TruMoo® Protein Plus milk. The nutritious, protein-rich drink, available in chocolate and vanilla flavors, provides 25 grams of protein in every single-serve, resealable 14-ounce bottle, plus all the essential vitamins and nutrients of milk to give you energy and keep you going throughout the day.

“After our successful pilot program in the West, we’re thrilled to introduce TruMoo Protein Plus to consumers nationwide,” said Greg Schwarz, Vice President of Marketing, Dean Foods. “Protein intake is important to our consumers, whether they’re gearing up for an important meeting, or recovering from a three-mile run. That’s why we’re delighted to be able to give our TruMoo fans a nutritious and delicious way to add protein to their every day diets.”

TruMoo Protein Plus is available in the dairy case at grocery, convenience and drug stores nationwide, in chocolate and vanilla flavors. Each 14-ounce bottle has a suggested retail price of $1.99 - $2.29.