What is the Top E-Cigarette Producer? Respected Analyst Bonnie Herzog at Wells Fargo Confirms the Winner

Wells Fargo Reports that JUUL Has Become the Top E-Cigarette Producer

In November, 2017, Bonnie Herzog, a well-known analyst at Wells Fargo, wrote in a report citing Nielsen data, that Juul now controls 32.9 percent of the market.

That beats European cigarette company British American Tobacco (makers of Vype vape pens, at 27.4 percent and Altria (makers Marlboro and Green Smoke ecigs) at 15.2 percent.

Juul’s flat, lighweight devices, shaped like USB sticks, hit the market in mid-2015 and have become wildly popular with vapers looking for an easy to use, satisfying alternative to cigarettes.

Why is JUUL Such a Popular E-cigarette?

Vapers who use the JUUL as their smoking alternative report the following reasons why they prefer it to other vaping products:

Ease of Use – The sleek design includes pop-in E-Liquid Pods. It’s very lightweight (portable, great for travel). Charging is fast and easy.

5% Nicotine – Nicotine content is one of the highest available at 5%. The device uses Nicotine Salts – a patentedformula that is very different from the “free-base nicotine” formulas used by tobacco companies and most e-liquid companies. This formula also make the vape less harsh.

Great Taste -Users like the vapor production which they say is full and rich tasting.

The devices were becoming so popular, the company could not keep up with the demand for their e-liquid pods. They also knew consumers would expect a larger variety of ejuice flavors, and battery colors.

What is JUUL Labs Doing Now to Improve Their Product?

In December 2017 – JUUL started offering it’s customers Limited Edition flavor pods in Cool Cucumber and Classic Tobacco and Classic Menthol. Members of their Auto-Ship program were offered discounted ecig devices in a stylish Navy Blue color.

We’ve tested the new flavors and the Navy colored battery. Both are quite impressive. The new battery actually hold's its charge longer than the original battery.

Although some of the new products are not yet part of the company's regular line-up, we hope they will become available later in 2018.

In the meantime, the company is back on track, handling corporate issues skillfully. What's more, sales are rising and there have been no reports of delayed pod shipments on their other flavor pods.

If you are looking for what JUUL calls “a real alternative to cigarettes”, at under $50 (plus free shipping) for a starter kit, it's worth trying.

Hillary

Hillary Miles, Cloud Nine’s editor and contributing author has been an advocate of the vaping industry
for over 9 years. An Emmy Award winning producer, Hillary now focuses on helping smokers and former smokers better understand the benefits of vaping, and tobacco harm reduction.
Hillary is also the editor for Miles Design, Best E-Cigarette Guide and Cloud Nine Ecig Reviews .

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