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A report has featured in the Daily Mailnewspaper about how men turn into cavemen when "a chap picks up a gamesconsole". We presume they mean a game console pad. There's nothing togain in picking up your 360 or PS3...

"Playing, and particularlywinning, most high-tech games activates parts of the male brain whichare linked to the primitive desire to conquer, say scientists," notes the rag. And that's why men are more obsessed than women with the latest games.

"The males were just a lot more motivated to succeed," said ProfessorAllan Reiss who wired up men and women to an MRI scanner while theyplayed a game. We don't know what game it was though. Researchers foundboth sexes showed activation in the bit of the brain associated withreward and addiction. "Male brains, however, showed much greateractivation." Owned.

Reiss added: "These gender differencesmight help explain why males are more attracted to, and more likely tobecome 'hooked' on, video games than females. I think it's fair to saythat males tend to be more intrinsically territorial. It doesn't take agenius to figure out who historically are the conquerors and tyrants ofour species."