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The very nature of social media means it often grows from the bottom up—driven by passionate advocates like you—especially at the enterprise level.

But all the skill and passion in the world won’t help you scale social media across your organization unless the executive team has bought in to its value—and are willing to invest the time and resources to make it work.

Sadly, that kind of buy-in is still not the norm: A recent study by the Altimeter Group found that only 52% of companies say that executives are “informed, engaged, and aligned with their company’s social strategy.”

Read, Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in, today and you’ll learn:

How to tie social activities to business goals like attributable ROI

The best way to give executives an at-a-glance look at your company's social activity

The 4 questions youmustanswer before you can successfully scale your social efforts

To start paving the way to getting the executive buy-in you need, fill in the form for instant access to Scaling Social Media: The Path to Scaling Social Media Starts with Executive Buy-in.

Ready to take the next step toward becoming a social business?

Register for a demo now and see how Hootsuite Enterprise can help you drive business results from social media.

Your demo will include:

The strategic functionality of Hootsuite Enterprise

How Hootsuite unifies the objectives of large teams

How Hootsuite’s most successful clients use the platform

Integrating Hootsuite with the tools and platforms you rely on every day

Using Hootsuite Enterprise analytics and visualization tools to optimize your campaigns and demonstrate social media ROI to the rest of your organization

Training and support provided by our Enterprise team

Plus, there will be ample time for you to ask the questions that matter to you and your business

Register now and an Enterprise Development representative will call you shortly to schedule your demo.