BlueCross and BlueShield of North Carolina: The Big 3 Point Challenge

Each time Coach Williams and the team take to the court this season they will play to win a national championship and support cancer research at UNC Lineberger.

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UNC Lineberger is grateful to have been selected by Coach Williams as the University of North Carolina designee for the BlueCross and BlueShield of North Carolina (BCBSNC) Big 3 Challenge, a three point contest between the Duke, N.C. State and UNC men’s basketball teams.

The team that scores the most 3 point shots for the 2012-2013 regular season will win $20,000 for their selected charity from BCBSNC (second place will win $5,000 and third place receives $2,500).

Fans can help, too! You will help UNC win points by simply texting the word “Heels” to 75309. The school with the most texts will receive an additional check for $2,500 at the end of the competition.

How can YOU help UNC win the Big 3 Challenge?

Starting on December 1, fans can text the word “Heels” to 75309. You can text once a day, so set a daily reminder. The school with the most texts will receive an additional check for $2,500 at the end of the competition.