Sky’s really been pushing its brands online with Sky Go and even companion apps like the Sky Sports iPad app that sports “Race Control” for F1. Now it’s going the whole hog and has unveiled a brand new IPTV service called Now TV that’ll launch later this year for non-Sky subscribers. It’ll apparently give you instant access to some of Sky’s most popular content on a hopefully cheaper, pay-as-you-go tariff.

When Google TV arrived last year in the US, it possessed promise and potential that was never quite realised. Now Google TV 2.0 is here, armed with apps and a new content discovery system. And the search giant thinks they've got it right this time.