Spreading Black Friday Fever to China’s Shoppers

China doesn’t officially celebrate Thanksgiving or Christmas, but American retailers are hoping to convert a generation of consumers in the world’s most populous country into year-end binge buyers anyway.

Starting this week, Chinese shoppers can take advantage of Black Friday discounts from retailers like Macy’s Inc., American Apparel Inc. and Gilt Groupe Inc. thanks to a partnership with Alipay, the payments processor closely tied...