KnowV for their ease-of-use, clean design and immense variety of video and audio techniques, NewBlueFX provides video editors Hollywood-style techniques at accessible prices. Unlike many other available effects on the market, NewBlueFX integrate seamlessly into their host video editor, including Apple Final Cut Pro.

Explains Melissa Jordan Grey, NewBlues chief strategic officer, "Releasing NewBlueFX for Apple Final Cut Pro represents the culmination of a year-long product rollout. We are thrilled to enter the Mac market and count Final Cut Pro among the vital editing platforms we support.

- NewBlue Film Effects, 81 presets in 5 dynamic filters that recreate the inexact mechanics of hand cranked cameras, dirty projectors, and decades sitting in film vaults. Plugins include: Film Camera, Film Damage, Film Express, Film Look, and Film Pro. ($159.95 USD)

Users can purchase NewBlueFX for Apple Final Cut Pro directly from the company's website at http://www.newbluefx.com. Fully-functional trial versions are available for download, as well.

In addition, NewBlue offers Apple Final Cut Pro customers NewBlue Cartoonr, the fast, free, easy way to give live video a cartoon look. Users can download this plug-in, valued at $250, at http://www.newbluefx.com/cartoonr.