Canon India starts shipping its latest mirrorless interchangeable lens camera the EOS M200. It is now available in stores across India starting at an MRP of INR 43,995/- incl. of all taxes. The new EOS M200 joins Canon’s line-up of EOS M series mirrorless cameras that offer large APS-C sensors and serious performance in a diminutive form factor.

On the occasion of the launch, Mr. Kazutada Kobayashi, President & CEO, Canon India said, “As one of the leading imaging brands in the country, it is our constant endeavour to nurture the emerging photography culture in the country. With the advent of social media, we aim to capture the interest of the millennials in the joy of photography through our range of products, uniquely customized for them. Through our new EOS M200, we aim to enable budding photographers to expand their creative horizon and make the shift from smartphone photography to camera photography. Staying true to our EOS legacy, the new product exhibits our engineering prowess, giving the required edge and definition to photographers across genres.”

Elaborating on the products, Mr. C. Sukumaran, Director, Consumer Systems Products & Image Communication Products, Canon India said, “Social media for sure has changed the way we consume information and imagery is no different. Consumers have the flexibility of sharing their photos and videos anytime and anywhere, along with increasing the vitality of visual story-telling and the need to capture high quality images and videos. The Canon EOS M200 is designed to deliver such engaging content that connects with users and creates an immersive experience on the go. We are positive that it will elevate the photography experience of the social media generation, allowing them to create content of a higher quality for digital platforms.”

EOS M200 has an advanced 24.1 megapixel APS-C sensor which when coupled with Canon’s powerful DIGIC 8 image processor allows users to capture high resolution images and 4K video with rich dynamic colours and the finest details. The ultra-fast DIGIC-8 processor ensures high image quality even in low light with minimum noise and grain, while performing multiple enhancements on both still and video so you always get the best possible output.

Vertical Video

Due to the fact that most social content is consumed on mobile these days, content with vertical orientation is key. The EOS M200 is very social-friendly, particularly Instagram and creates amazing vertical videos which can played vertically on smartphones without the need of any editing apps. This cuts down on processing time since content can be created and posted on-the-go.

Dual PIXEL CMOS AF with Eye Detection AF

The EOS M200 is capable of fast and accurate autofocus using Canon’s proprietary Dual Pixel CMOS autofocus. The advanced Eye Detection AF ensures that the subject’s eyes are always in focus and continually tracks moving subjects in this way. This feature works for both photos and video and is great for Vloggers and anybody who is capturing people, portraits or street photography.

Unmatched Connectivity

The EOS M200 features Wi-Fi and Bluetooth, allowing seamless connection to smart devices (smartphones and tablets) using the Canon Camera Connect app. The Bluetooth connection method is BLE (Bluetooth Low Energy), which allows a permanent connection to your smartphone with minimal battery drain. The best part is, the camera switches automatically between these two connections depending on usage. You can tether the EOS M200 and shoot remotely using your phone. Or you could transfer images and video automatically from camera to phone for immediate upload to social media sites/apps.

Optical Excellence with wide range of Canon lenses

EOS M200’s photographic excellence can be expanded with a wide range of high quality yet compact Canon M Series lenses. With the optional EF Mount adapter users can also take advantage of Canon’s unmatched range of EF/EF-S lenses. This makes the EOS M200 a content creators dream.

Stylish design and useful features

The EOS M200 comes in premium matte black finish with an intuitive three mode dial on the top ensuring quick access to various functions and modes. The “Creative Assist” function helps users easily adjusts camera settings and select from a range of different photography styles. Equipped with a Silent Shooting mode, users of the EOS M200 can shoot still images in scenarios such as presentations, music recitals and art museums without worrying about the shutter sound. The LCD screen of the camera tilts 180 degrees with a dedicated self-portrait mode.