How Uber could be building a restaurant empire with your data

To the excitement of credit card addicts everywhere, Uber announced its new Uber Credit Card last month. Needless to say, I was pretty pumped. At first glance, this seemed like a natural progression of Uber’s core business. Nearly every airline and hotel offers their own co-branded credit card, specifically built to lock-in frequent travelers with miles and points. However, to credit card power users, Uber’s rewards were baffling. With only two percent cash back on any Uber ride, there are a number of bank-owned travel cards that offer better cash-back bonuses than those offered by the Uber card: The Chase Sapphire Reserve (which has become…