Viral Marketing done well can send your campaign rocketing into the stratosphere so we thought we would look at some of the 3 of the top viral marketing examples that might inspire you to create something special and how they achieved their success.

You might be asking yourself ‘What is Viral Marketing?’, I mean, we all know what going viral means but surely this is just down to being in the right place at the right time? In a way, yes it is. The trick behind successful viral marketing campaigns is either, knowing where and when the right place and time are, or creating something that people want to get on board with. Read more

Today is a weird day in Glasgow; the sun is out after days of sleet. And even though parts of the ground are still icy, I saw two guys in t shirts on the way to the subway. That wasn’t what made my journey to work weird though. This ad did… Read more

About this time last week there was suddenly an influx of penguins on my Facebook feed, well one. His name was Monty and every single instance of his name incited cries of ‘aww’ ‘so cute’ ‘can’t wait for Xmas’ etc. I took a quick look and saw that the domain montythepenguin.com was for sale. I said I’d buy it right then and there but got distracted and when I remembered a few hours later some lucky duck (or penguin) had snapped it up. Read more

Google a phrase like ‘sharing content’, ‘make content be heard’, ‘share your voice’ etc. and you will be treated to wonderful stock images of children holding up megaphones, people shouting in fields without megaphones and lots of animated people holding up megaphones too. It’s what people like to envision every time they create and share content. The harsh reality though is that when you do create content, in most cases your megaphone will be a kazoo that will only be heard within a vacuum i.e. its won’t be very noticeable. Read more

We don’t know if you know this, but it’s a pretty big week here in Scotland. With Yes and No signs pretty much everywhere you look, the country will definitely be looking at one hell of a recycling job no matter which way the vote goes come Friday morning. Read more

Brighton SEO is looming, as are other big marketing events, and here at Boyd Digital, we like to be prepared for them. We like to capitalize to the upmost extent on the opportunity that we are presented with, and you should too, no matter what or where the conference. So we’ve come up with some handy tips to help you prepare for the conferences in your calendar. Read more

The midpoint of the month for us working folk means the enviable slump as focus wains and thoughts turn out when its going to be the weekend again (only 4 days folks). With the first lunch of the week over and that need of a good cuppa to perk up and push through the res tof the day, keep up to date with what’s going on the world of SEO by having a quick breeze through these important tweets. Read more

Whisky is to Scotland what photo bombing is to Alex Salmond, they go hand in hand, but a strange fact that I’d never heard before was that Whisky hasn’t been produced in Glasgow for over 100 years.

Very soon Liam Hughes and Ian McDougall will change that when they switch on their state of the art distillery in Hillington and they’s like to give you change to get in on the history. They are letting some lucky people purchase the first runs of Whisky and all you have to do is join the 1770 Club that they have set up and buy your whisky in bulk, the price is good and it’s part of the history of Whisky production returning to Glasgow.

We’re preparing for Glasgow to just about reach lock down this week when the Commonwealth Games start. Hopefully it will be as sunny throughout the week as it is right now and we won’t be begrudging timetable changes in the rain. Read more

You would think marketing on any level would be easy enough. You have a product or service which you want to sell to people who will make use of that service, tell them why you are a good option and job done. Read more

We’re right in the middle of summer and with every glimpse of sun in the day, the inevitable texts and quick Whatsapps around half 4 for ‘a wee one at the beer garden’ or a ‘cheeky one after work’ are as inevitable as the expectation of rain tomorrow. Over the last few years, alcohol brands have been using the summer as their opportunity to flood the market with more ‘seasonal’ offerings. When in the past a trip to the bar in the summer involved making a decision on whether to have a pint of beer or pint of cider, now you have to make a life decision on which flavour out of a possible dozen fruity drinks is best suited to how you’re feeling today. Read more

A cloudy Monday morning after a beautifully bright weekend? You cannot be serious! The start of Wimbledon today means two things for everyone across the country: a sudden rummage through closets and garages to find rackets that only get used for two blissful summer weeks, and an upsurge in the consumption of strawberries and cream. But how does the internet react to a bit of Murray Mania? Read more

The world cup may be the talking point of the office for the requisute ‘What do you get up to over the weekend?’ catch up first thing (we want a can of disappearing spray!), but we’re always making sure the Monday morning catch up involves a good few reads while the kettle is boiling. Read more

Get your Monday off to a more informed start. Here’s our pick of what to have a quick read of once you settle in to your seat and have caught up on everything you’ve been sent over the weekend. Read more

With Halloween just around the corner, its now the time of year to get your Christmas pages in order. We might only be on the cusp of November but the sooner you kickstart your Christmas campaign up a gear, the quicker you’re going to see the benefits. Read more