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description

When students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version.

Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration Unit manager, who must decide whether to request $2 million in project funding from the divisional vice president, Cynthia Jackson. Similar Filtration projects have failed twice before, damaging the credibility of the Filtration Unit and Vyas personally. Jackson has recently been challenged to turn around or shut down the unit. Students must determine a strategy from the perspectives of both a unit manager and a division VP. This two-tier focus provides the opportunity to analyze the management decision process at different levels of the organization. Topics include empowerment, project management, and managing innovation.

learning objective:

1. To understand best practices in creating a culture of institutionalized entrepreneurship. The students are asked to consider the structures, systems, cultures, and management practices that allow for global innovation. 2. To explore the roles and responsibilities of managers at different levels in an organization dedicated to continuous self-renewal. 3. To examine the principle that empowerment is effective if it is framed by a behavioral context based on self-discipline and support. 4. To address potential communication barriers and cultural issues associated with international project management.