Sunday, December 20, 2015

Miller Lite & Metro to Provide Free and Safe Rides on New Year's Eve

Ring in the New Year Safely with a Free Ride on Metro, Courtesy of Miller Lite

Miller Lite Free Rides® available all Metro routes starting at midnight January 1

The Original Light Beer is partnering with Metro and Premium Distributors to help residents and visitors ring in the New Year safely. Miller Lite Free Rides® will be available on all Metrorail and Metrobus routes beginning midnight on Friday, January 1, with free service until 3 AM.

“We’re excited to bring our flagship Miller Lite Free Rides program to Washington, D.C. for the first time on New Year’s Eve,” said Diane Wagner, Responsibility Commerce Manager for MillerCoors. “Our partnership with Metro is part of MillerCoors overall commitment to help prevent drunk driving by bringing alcohol responsibility programs to more markets. Working together, Miller Lite, Metro and Premium Distributors will help ensure people have a great time this New Year’s Eve and get home safely from their celebrations.”

Free Rides will be available on all six Metrorail lines and all Metrobus routes from midnight until the Metro system closes at 3 AM. On the rail system, customers should use their SmarTrip card or a paper fare card to enter and exit the system and will not be charged for the trip. On Metrobus, riders can simply show their SmarTrip card to board at no charge. For specific route and schedule information, visit WMATA.com.

"I am pleased to announce this exciting new partnership with Miller Lite to support safe transportation for our customers on New Year’s Eve,” said Paul J. Wiedefeld, General Manager/CEO at Metro. “We hope this promotion will encourage those celebrating across the region to leave the driving to us this holiday."

“As a member of the D.C. community for nearly 20 years, Premium Distributors is proud to partner with Miller Lite and Metro to ensure everyone has a happy, safe and responsible New Year’s Eve,” said Dan Currie, Vice President of Sales at Premium Distributors of DC.

In January 2015, MillerCoors distributed free Metro SmarTrip cards to hockey fans traveling to the Winter Classic game on January 1. More than 2,000 fans took advantage of the free service to get to the game safely. Free Rides will also be offered on New Year’s Eve in Chicago; Dallas; Denver; Duluth and the Twin Cities Minnesota; Milwaukee, Madison and Green Bay, Wisconsin; Nashville, Tennessee; and Phoenix.

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.