Niketown Dri-Fit Window Installations

Niketown Dri-Fit Window Installations

We showcased the power of Nike's Dri-Fit apparel technology at retail in the Summer of 2013 by working with Nike to develop a unique window installation that rolled out globally showing Dri-Fit's benefits by using athletes in motion including Maria Sharapova & Ashton Eaton. As the athlete moved in the video, there were fans mounted in the display that ran on a sequence to translate their motion into real apparel. The Gif below shows the concept in action: