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New survey shows pecan pie wins out over other treats this holiday season

Oct 21, 2013

BATTLE CREEK, Mich., Oct. 21, 2013 /PRNewswire/ -- When it comes to holiday traditions, everyone has their favorites – from Thanksgiving football to ugly sweater parties or family desserts. According to a recent survey[1] commissioned by Pringles®, Americans value listening to holiday tunes, taking family holiday photos and caroling most, with Black Friday shopping being their least favorite tradition. This season, Pringles is inviting everyone to add some spice to their holiday traditions with two limited edition flavors: Pecan Pie and Cinnamon & Sugar, available nationwide in early November, just in time for the holiday season.

Following the success of the 2012 limited edition holiday flavors, Pringles is bringing back the Cinnamon & Sugar variety and introducing new Pecan Pie. A deliciously fun addition to any holiday occasion, Pringles is again giving party-goers the chance to share a tasty new potato crisp experience with their family and friends this season.

"Our survey found that for 48 percent of respondents, bringing pecan pie to a holiday party would make them a hero, so we're excited to give them a convenient and delicious way to enjoy the seasonal flavor without worrying about the baking," said Teresa Lindsey-Houston, Pringles Marketing Director. "For the six percent of Americans who chose fruit cake, we suggest you give our Cinnamon & Sugar or Pecan Pie Pringles a try – we'd be shocked if you didn't switch things up at your next holiday party!"

The survey also found that when it comes to the holidays, earning the title of "best cook/baker" is more important than giving the best gifts, throwing the best party, having the best decorations or keeping the most snow-free driveway on the block. In fact, nearly a third of respondents said they would rather be known as the worst gift-giver, sloppiest holiday party guest or last-minute shopper than be considered a bad cook/baker.

Other findings from the Pringles survey include:

25% of respondents 18-24 would prefer to outsource the cooking and baking responsibilities during the holidays, making Pringles holiday flavors a viable alternative.

Putting up outdoor decorations is the least favorite holiday tradition. 43% of people said they would outsource this responsibility if given the chance.

44% of people most often sign up for bringing dessert to a potluck dinner, while 18% most often sign up for appetizers.

Food takes on an added importance during the holidays. 38% of survey participants would most want to be known as the best baker during the season.

Pringles holiday flavors will bring some added cheer to holiday occasions of all shapes and sizes in 2013. Visit www.Pringles.com for more information on the limited edition holiday flavors, available nationwide in early November.

Suggested Tweets:

Click to tweet: @Pringles will bring a tasty twist to tradition this holiday season, available in Pecan Pie and Cinnamon & Sugar flavors #PringlesHoliday

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2012 sales of $14.2 billion, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg's®,Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. Because we believe in the power of breakfast, we focus our philanthropic efforts on global hunger relief through our Breakfasts for Better Days™ initiative, providing 1 billion servings of cereal and snacks - more than half of which are breakfast - to children and families in need by the end of 2016. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.