Event Details

Learn how to use social media andthe Google marketing apps to increase website traffic, improve online communcations and raise online presence for your business. You can either attend to hear on just one of the topics or both as they will run as separate courses on the same day. We will be providing top tips and straightforward advice, showing you how to:

1. Make Social Media Work For You - Facebook, Twitter, LinkedIn

50% of the UK population are on social media, the majority using Facebook, followed by Twitter and LinkedIn.These platforms are a great way to target your customer base and raise online presence. Learn how to:

Choose and use the tools that will connect you with your customers

Plan a social media strategy todeliver the maximum results for your business

Use tools efficiently – how to post simultaneously across multiple platforms

Integrate social media within your marketing mix

Measure what works

Get the best return from the time you put in

You will come away confident in your ability to use social media more efficiently and effectively.

Google is the number one search engine, in the UK it has approx. 90% of the search engine market and in the world approx. 60% to 70% of the search engine market. Learn how to get more website hits via the Google Marketing Apps to:

Raise your Google profile - top tips on how to make your website more visible in the eyes of Google helping to get more website visitors

Be found more often by location listings - ideal for venues and service location based businesses (Google Places)

Be found more often on page one via Google Advertising (pay per click advertising using Google Adwords) - ideal for all businesses that want page one presence

You will come away confident in your ability to start raising your profile within Google.

‘"Really enjoyed the course - clearly explained what otherwise can be a baffling topic" Andy Pringle – Director of Start Your Own Business

We help organisations of all sizes to get the most out of social media tools and the Google marketing apps (whether profit/non-profit based). Whether you are just getting started, or are looking to recap the basics & take your current online presence to the next level, these courses are for you.

Ideal for: Directors, Owners, Entrepreneurs, Business Development and Sales and Marketing professionals

Timing:

9.30am - 1.15pm (including lunch) - Make Social Media Work For You

1.30pm - 4.00pm - Increase Website Traffic (Google Overview)

Costs:

Book All Day Ticket and save 25%: £120 instead of £160 (+VAT)

Alternatively each Course is £80 + VAT - choose which course to book on via the tickets above.