Popeyes Chicken & Biscuits tests new Popeyes Naked Chicken

Sep 28, 2007

Popeyes Chicken & Biscuits, the world's second-largest chicken chain and a division of AFC Enterprises, Inc. has announced an expanded menu test of Popeyes Naked Chicken, a zero carbohydrate bone-in chicken item with all of the famous Popeyes flavor consumers love. The product is being tested at more than 300 Popeyes Chicken & Biscuits restaurants across the US.

"Today's consumer demands flavorful meal options that don't compromise their dietary considerations, and Popeyes is committed to providing our customers with the menu variety they seek," says Ken Keymer, president of Popeyes. The new Popeyes Naked Chicken offering is an old favorite with a modern twist. The bone-in chicken is marinated, seasoned and then fried to a crisp, golden brown all without batter and breading. It is the first item in an expanded menu test program that will offer additional menu alternatives for consumers. Other test menu items include Popeyes Naked Chicken Strips -- non-battered, non-breaded chicken strips -- as well as green beans, collard greens and cole slaw.