comScore Reports January 2014 U.S. Smartphone Subscriber Market Share

LG Gains Market Share to Become the 3rd Leading Smartphone Manufacturer

RESTON, Va., March 7, 2014 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google Sites ranked as the top mobile media
property, while Facebook was the top individual app.

Smartphone OEM Market Share159.8 million people in the U.S. owned smartphones (66.8 percent mobile market penetration) during the three months ending in January, up 7 percent since October. Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers (up 1 percentage point from October). Samsung ranked second with 26.7 percent market share (up 1.3 percentage points), followed by LG with 6.9 percent (up 0.3 percentage points), Motorola with 6.4 percent and HTC with 5.4 percent.

Top Smartphone OEMs

3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013

Total U.S. Smartphone Subscribers Age 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers

Oct-13

Jan-14

PointChange

Total Mobile Subscribers

100.0%

100.0%

N/A

Apple

40.6%

41.6%

1.0

Samsung

25.4%

26.7%

1.3

LG

6.6%

6.9%

0.3

Motorola

7.0%

6.4%

-0.6

HTC

6.7%

5.4%

-1.3

Smartphone Platform Market ShareAndroid ranked as the top smartphone platform in January with 51.7 percent market share, followed by Apple with 41.6 percent (up 1 percentage point), BlackBerry with 3.1 percent, Microsoft with 3.2 percent and Symbian with 0.2 percent.

About Mobile MetrixcomScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.

About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.