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Parka wars: move over Canada Goose, here comes the U.S. Postal Service

Wanna dress like a mailman? The U.S. Postal Service is betting on it. They recently partnered with Cleveland clothing company, Wahconah Group, to make an all-weather, functional, technology enhanced apparel line for men—with plans for a female line to follow.

This venture comes on the heels of the the struggling government agency’s announcement that it is cutting Saturday delivery throughout the U.S.—to help combat last year’s $16 billion loss.

Throwing itself into the fashion world—with plans for a New York showroom—the postal service is hoping its iconic brand carries some sway. The line will be called Rain, Heat & Snow—taken from the motto: “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds.”

All joking aside, if the postie coats are priced cheaper than the Canada Goose jackets, and they’re warm enough for a letter carrier, maybe it’s worthy of being the next big thing.

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