Wednesday, April 23, 2014

8:00 - 8:30

Registration

8:30 - 12:00

There’s nothing quite like writing for the web, except of course the planning, structuring and general upkeep of that writing once it’s gone live. This workshop will explore planning for future content – from keeping our audiences and goals in check to developing simple and usable editorial processes.

12:00 - 1:30

Lunch

1:30 - 5:00

While over 75% of all websites have Google Analytics installed, most site owners don’t get beyond the first page when measuring their website performance. They are missing out on a wealth of information for how to draw in more visitors, reach your goals and improve your results. This workshop will help you go beyond the first page of reports and learn how get more from your analytics. Learn how to set goals, mine insights, and many more practical tips to improve your results.