Entries by Deborah

In a previous article, I shared the first four of six compelling reasons to immediately produce a recurring revenue product as part of your product suite. Continue reading below to discover the next two reasons, as well as one of the most efficient, yet effective, recurring products you can offer your customers and clients. 5 […]

Netflix does it. GE does it. Verizon does it. Your local gym does it. What’s the common denominator? They all have some sort of recurring income product, also known as a membership model. In this day and age, recurring income is THE business model. If you don’t have a recurring product or service yet, you […]

That statistic is both shocking, and not shocking, at the same time. We’ve all seen local businesses come and go. Just as a restaurant begins to become your favorite, it disappears, sometimes without warning. Or a favorite used book store – Yay! Book stores are NOT dead… yet! – that struggles on for 10, 15 […]

Head down, one light left on in the house, darkness outside the windows. My husband kissed me goodnight a couple of hours ago. Even the dog who always lies at my feet has gone upstairs to bed. “Et tu, Terra?” This week, Neil Patel came out with a new book about hustling. I haven’t read […]

It’s late Saturday morning. You are new in town and are ready to go explore. You step out your front door, a little uncertain in which direction you should go, when you notice the neighbors on either side of you are also out in their front yards. One family is playing with their kids on […]

“Companies that published 16+ blog posts per month got almost 3.5x more traffic than companies that published between 0 – 4 monthly posts.” Hubspot research Wow. Content makes a serious difference. The thing is, you need to have a LOT of content. Check out this graph: According to the statistics, it doesn’t matter if you […]

I recently read about a psychologist who was teaching his 6-year-old daughter about feelings. The little girl was standing in front of a mirror, making faces at herself, so he asked her to make a happy face. She opened her eyes and cheerfully bared her teeth. Then he asked her to make a sad face. […]

Recently I shared 6 common mistakes people make in their content marketing that will often cause them to say, “Forget it. It doesn’t work.” And I challenged you to think about whether or not you are making any of those mistakes yourself. Here are another 5 mistakes – a total of at least 11 – […]

I spoke recently with a well-known internet marketer who said to me, “I just don’t get content marketing. I don’t know how to make it work. I just don’t see the ROI in it and I think I want to stick with what I already know how to do.” This is fine. After all, most people […]

This final part of the EPIC Content Marketing Formula, C (Conversion), helps you determine how to tweak your content marketing so you end up making money. We will look at these topics: Define “ROI” Funnel metrics Retargeting Monetizing content Many people complain that content marketing is too difficult to measure. “How do you know if […]