On every continent in the world there are large regions where a family can, through ingenuity and hard work, provide a lot of its own food in active partnership with the natural environment. And people get excited about that.

If a society decides its human populations can be held within the capacities of local farms to feed them, then our small farms can be replicated into the future, until further notice. I think that’s a very contagious idea.

Most of the things we do to conserve resources and protect the environment are subtle. We remain acutely conscious that all this, combined, still doesn’t make us a truly sustainable business. We have a long way to go. But we’re trying to get there.

One of the best-proven characteristics of our system of business is its contagiousness. The system has proven itself repeatable and contagious across both time and space, across centuries of time and every continent.

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