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Fortune 500

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

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HP

Two years since separating from sibling Hewlett Packard Enterprise, HP Inc. has made some serious headway. It is now the biggest PC maker, overtaking one-time leader Lenovo at the end of 2017. It has also gained momentum in printing, helped by the $1 billion acquisition of Samsung’s printing business in 2016. HP Inc.’s strength is impressive considering that both the PC and printing markets are shrinking. Investors agree, sending HP Inc.’s shares up 17% over the 12 months ending in May.