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The Complete Conversion Rate Optimization...

Every website has its own conversion rate, which is basically the rate of the total visitors who make decisions and convert on the website. Conversion rate optimization, or CRO, is the process of testing and improving...

As the industry's leading website brokerage, our friends at Deal Flow would like to provide you with a free professional website valuation. Deal Flow valuations are manually performed by experienced website brokers...

It’s been an exciting year for PPC: from Google’s decision to move right column ads to regular search results, to the rewelcoming of device bidding, PPC prospects in the coming year look bright. We at Softline...

Okay, so, you’re ready to comply with sales and use tax regulations ... if you could just figure them out. They’ve always been complicated, and, in recent years, with states trying to increase their revenues...

Acquia Named a Leader for the Third Consecutive Year Acquia is excited to be named a Leader for the third year in a row in the 2016 Gartner Magic Quadrant for WCM. Acquia enables organizations to offer contextually relevant...

Running an ad network is no easy feat. But imagine you’re doing really well, and then you hear about another ad network blowing it out of the water. How do they do it? You seem to be doing everything you can, and...

While email marketing is still king, when combined with behavioral automation it reigns supreme. Track what users are looking at, clicking on and buying. Cross reference that information with email opens, clicks and...

Learn how CNP merchants can increase sales and authorize more orders With the rise of CNP fraud, many merchants are tightening their fraud rules. While this is successful at preventing fraud, it also can insult good...

This guide will help you develop a Content Marketing Strategy for your brand and provide insider tips on developing and publishing valuable, shareable content. Content Marketing sits at the intersection of social media...

By Sarah Nochimowski, Marketing Director of Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity. Simply put, advertisers...

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform , and one of the top five social networks businesses use to market their websites. Through...

By Will Roche, Senior Director of Profitect It’s a widely known fact that store employees want to please their customers – especially during the busiest shopping season of the year. Yet, in this omnichannel, customer-centric...

:: Corey Bray, LegalNature :: The end of 2016 is just around the corner, which means it is time for business owners to go into overdrive handling holiday festivities, family matters, customer needs and compiling all of the necessary...

Improving website conversions is an ongoing effort made by companies large and small (at least it should be). Knowing which elements will help improve the ratio of people coming to a site and ultimately buying, downloading, contacting...

By Sarah Nochimowski, Marketing Director of Treepodia Online advertising is not what it used to be. It is changing at a rate of knots and those who fail to keep up, run the risk of being relegated to obscurity. Simply put, advertisers...

:: Dan Radak, Technivorz :: One of the most reliable and durable content management services in the world – WordPress - is still growing and developing innovative solutions for their clients. Regardless of the size and purpose...

:: By Larry Alton, @LarryAlton3 :: Not so many years ago, Instagram was in its infancy. Now it’s the fastest-growing social media platform , and one of the top five social networks businesses use to market their websites. Through...

American Express has announced the acquisition of InAuth in an effort to enhance its fraud-prevention and security capabilities. The announcement follows last week's news that Visa had acquired Cardinal Commerce. As you might imagine...

:: It can be challenging to know definitively what the driver of conversions or engagement events are on a digital property, but is becoming much less complicated thanks to the increasing experience of Web professionals and the powerful...

:: Regular social media management can become quite overwhelming for marketers responsible for this critical channel, leading to poor decision-making and lackluster performance. While some brands may want to give up on social altogether...

:: The ability of a website to turn browsers into buyers is essential for enterprise success today - without it, there is simply no chance of survival. By leveraging best practices and powerful technology, it is within each company's...

:: Email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril. If enterprises are serious about ’Net success, then now is the...

:: In retail, there are many internal and external influences shaping decisions (what technology to invest in for the organizations themselves and for shoppers, who to buy from, endorse and remain loyal to). In order to provide the...

The Anonymous hacktivist collective has vowed to dismantle the campaign of U.S. presidential candidate Donald Trump on April Fools Day. Anonymous indicated it would relaunch cyber-operations and focus on taking his election websites...

Mathematician and emeritus professor at UCLA Dr. Lloyd Shapely, who shared the 2012 Novel Memorial Prize in Economic Science for his work on game theory, passed away recently at 92. Dr. Shapely's work related to game theory, the...

Risk and concern around connected Internet of Things (IoT) devices continues to grow, and it seems information security professionals are not ready or equipped to keep malicious actors out of the enterprise. A report out from threat...

AE Innovations, a Canadian electronics designer, has created a helmet that converts your words into droid speak - the whirring and beeping as heard from R2D2 and BB8. The helmet, of course, doesn't really translate anything. The...

The only thing worse than a treadmill is a stationary bike, but add in some virtual reality and you have a recipe for an awesome workout. In a recent YouTube video , Paul Yan used an Arduino circuit board with a Bluetooth link to a...

Did you ever stop to think of how significant the impact Google has made on the global economy? Many professionals are learning all they can about how Google works and how to make the most out of the services they provide (much of...

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Do you know how many accidents are caused by people using their mobile phones? I don’t either but it’s probably more than anyone is reporting. Fortunately, if you’re a responsible citizen, there are some solutions...

Those businesses that receive a portion of their website traffic from search engines like Google and Bing know the importance of search engine optimization (SEO). While search engines now employ powerful personalization features which...

If there’s one consistent complaint from Android users it’s battery life. Fortunately, there are several great mobile applicaitons android users can download to keep their devices in operation just a little longer. The...

Resources

Every website has its own conversion rate, which is basically the rate of the total visitors who make decisions and convert on the website. Conversion rate optimization, or CRO, is the process of testing and improving numerous aspects of a website - design, content, performance, user experience, etc - with the end goal of boosting its conversion rate, which in...

As the industry's leading website brokerage, our friends at Deal Flow would like to provide you with a free professional website valuation. Deal Flow valuations are manually performed by experienced website brokers with professional backgrounds in finance & accounting, mergers & acquisitions, and more. As an added bonus, when you request a free valuation...

It’s been an exciting year for PPC: from Google’s decision to move right column ads to regular search results, to the rewelcoming of device bidding, PPC prospects in the coming year look bright. We at Softline Solutions have been following these trends closely all year, and we’re eager to make some PPC predictions for 2017. The following predictions...

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Master the Fundamentals of Performance Marketing

Website Magazine's Affiliate 360 book addresses the fundamentals of performance-based marketing and provides access to proven strategies, and the most powerful tools and reliable techniques available today.

Issue Table of Contents

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Cover Article

It can be challenging to know definitively what the driver of conversion or engagement events are on a digital property, but it is becoming much less complicated thanks to the increasing experience of Web professionals and the powerful technologies supporting them.

Cover Article

The everyday conceptualizing, creating and circulating of content for social media can become monotonous for marketers responsible for this critical marketing channel. Should progress slow and performance falter, however, it will force brands to ask the question: Is it time to give up on social?

Cover Article

The ability of a website to turn browsers into buyers is essential for enterprise success today - without it, there is simply no chance of survival. The good news? It is within your power to influence users, in a positive way, along their path to conversion.

Cover Article

Email can be the connective tissue between all marketing and customer experience initiatives. Those who avoid its regular use, however, do so at their own peril. If enterprises are serious about ’Net success, then now is the time to optimize the email experience by taking a look at the channel’s ecosystem and preparing their brands for a better response from future campaigns.

Cover Article

Of all the investments being made into e-commerce, none are more important than customer experience (CX), but there's no single feature or vendor that can help retailers meet every shopper expectation; rather, it's myriad solutions working together to improve the interactions shoppers have with a company from pre- to post-sale.

Additional Articles

Cover Article

New customers and clients are what keep businesses moving forward and thriving – there’s no debate about that. They are who make companies great, but each company must understand that the same acquisition strategies won’t work on new, self-directed buyers who are basing their decisions on the content presented to them on every conceivable channel.

Cover Article

Fast, strong, smart, reliable - the characteristics scouts look for in athletes isn't all that different from what business buyers need in the solutions they seek to help run their Web-based businesses.

Additional Articles

Cover Article

Despite a negative view of the affiliate industry, top-notch performance marketers are fueling a multi-billion dollar industry and leveraging sophisticated technologies and strategies to prove the critics wrong and make a few bucks doing so.

Additional Articles

Cover Article

Every day, new approaches to old problems and emerge and new technologies are created. Web designers shouldn't follow each digital trend, but aim to understand the opportunities, trends and tools that are available.

Additional Articles

Cover Article

The pulse of the online advertising industry is strong and vibrant. Discover just how healthy the channel is, how you can meet your own advertising objectives by aligning them with the many available opportunities.

Additional Articles

Special Issue

Discover the digital tactics and techniques of the Web's leading enterprises in Website Magazine's inaugural Web 100 Guide. This content-rich list ranks the Web's premier digital destinations and includes exclusive interviews and insight into these brands.

Cover Article

Acquiring website visitors from the 'Net requires a proven strategy, a creative mind and a few tactics from the experts. Here we cover the acquisition strategies and tactics in use today by the most successful digital brands.

Cover Article

From reliable infrastructures to sophisticated acquisition and retention strategies and a commitment to optimization, Website Magazine explores the companies that earned their place and the methods they used to ensure their digital success.

Cover Article

The inbox remains the central hub of conversations (and conversions) for Web users. Discover the important trends shaping this vital marketing channel and how new tools are aiding marketers in their quest to control the email experience.

Additional Articles

Cover Article

Content management systems do not often get the respect or attention they deserve, but these software solutions are an increasingly important element of Web success. Explore the many attributes that make for an ideal CMS deployment.

Additional Articles

Cover Article

New devices, platforms, programming languages and marketing practices has had a profound effect on the role of the modern-day Web designer. Here we discuss insights about the current and future state of website design and development.

Cover Article

If you really explore the world of Web software and services, the likelihood that you will find a new technique or vendor that better supports your ultimate objective � whether it is revenue or awareness � increases dramatically.

Cover Article

To excel in affiliate marketing, one must master technical skills, utilize myriad resources, leverage social propensities, ideate and innovate in the face of trends and explore new opportunities. Sound impossible? Not for those who are built for success.

Additional Articles

Cover Article

The Web is many things, but predictable is not one of them. Businesses that are able to stay ahead of the latest trends will have a much greater chance of success, and here are the ones to watch in 2011.

Cover Article

The Web was made for startups. And with a little planning and plenty of elbow grease, yours could be the next great one. Follow this countdown to launch to give your next big idea a giant leap forward.

Cover Article

With the largest social network now exceeding half a billion users, Web businesses have an enormous opportunity to monetize their marketing efforts. Discover 500 Million Ways to Make Money from Facebook.

Cover Article

With more content on the Internet being delivered to consumers faster and in more ways than ever, Web marketers may have to reconfigure certain aspects of their business plans to create an entirely new user experience.

Cover Article

Mobile apps have created a new marketplace for consumers and businesses. Not since the dawn of the Web has the online landscape shifted so dramatically. Learn about the new world of mobile apps and how your business can benefit.

Cover Article

Nothing impacts the success of an e-mail marketing campaign more than how it is engineered. Generating high-value response relies on an e-mail marketer�s knowledge of what will trigger activity by message recipients.

Cover Article

Social media and networking websites have opened a new marketing pipeline to consumers and just about any business can take advantage of the opportunity. It�s time to get strategic about your approach.

Cover Article

Social media may get the attention, and search may get the investment, but email is where it's at for marketers. Selecting a vendor that meets your business� specific needs today and into the future is a key to your success.

Cover Article

Software increasingly powers our interactions with the world and influences the business decisions we make. Choose the right software for your business� specific needs and you will find a valued partner.

Cover Article

Successful e-commerce solutions provide a better user and merchant experience. Ensure your online retail success by discovering e-commerce design and development techniques, as well as a few technologies.

Cover Article

Video has burst on the scene in a big way but some Web professionals continue to struggle with its challenges. Use video to increase time-on-site, attract new advertisers, interact with users, promotion and more.