November 20, 2013

Over the last few months, we’ve been exploring what packaging experience best complements the scoop. The team at LUNAR has put thoughtful intention into the design of the package – continuing to keep the main focus on the scoop itself as the hero of the Belle-V brand experience. With that in mind, we have kept our packaging to a minimum and have infused the right balance of functional elegance into the experience. Below are a few samples of our early prototypes. Although there's plenty of tweaking left to do, we are excited by the overall direction and wanted to share with our friends at Kickstarter. Drop us a comment or “like” it above.

To celebrate our inclusion in this exhibition, Belle-V Kitchen will host an Ice Cream Social from 1pm - 5pm on Sunday, Nov. 24th. If you plan to be in San Francisco that day, please come view the exhibit, see the Belle-V Scoop in action and enjoy some ice cream on us.

Admission for museum members is free. General admission is $8, Seniors and students are $6 and children ages 12 and under are free.

November 16, 2013

Excerpt From Wired article: "The Belle-V started life as a homework assignment. Ulrich is a professor at Wharton, as well as the owner of one of the largest ice cream scoop collections in North America, and was teaching a Massive Open Online Course (MOOC) on product development. Looking to illustrate his lessons with practical examples, he found his muse in the freezer chest and decided to reinvent the simple scooper...."