The data in this report exclusively represents the opinions of marketers who are dedicated to the business-to-business marketing and sales. We thank these busy B2B professionals for sharing their valuable insights with you.

The full report, including additional analysis, marketing charts, and methodology can be downloaded here, with brief form submission below.

Key Takeaways

Important objectives of an account based marketing strategy.

Critical challenges faced by B2B marketers.

Analysis of tactical effectiveness used in the B2B marketers’ account-based marketing plan of action.

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