I don't know if this in particular is viral marketing, but the Toronto Batman guy (in general) isn't. He's just some guy who's been doing this sort of thing and showing up and random events in Toronto for the last few years.

...that was f*cking stupid. All anyone needs to do these days to sell ad revenue is make a goddam ironic pop culture reference in a slightly unexpected place, and some boring doofus with a mint condition metal lunchbox in his closet will come running with a fist full of dollars.

ZipSplat:...that was f*cking stupid. All anyone needs to do these days to sell ad revenue is make a goddam ironic pop culture reference in a slightly unexpected place, and some boring doofus with a mint condition metal lunchbox in his closet will come running with a fist full of dollars.

There's money to be made in these parts. Least that's what that crazy bell-ringer tells me.

JasonOfOrillia:That's one of the new TTC subway trains. Neat. Still haven't ridden one; I rarely use the subway system.

/Waiting for the new streetcars.

I can probabaly count on one hand the number of times of used the subway in the last 15 years, had to sign some papers at the lawyers a month ago and got one of those new trains both trips... Very cool! open through the whole train front to back which is a little weird, but you can actually understand the disembodied voice and there very cool led enhanced maps over the doors too.

If Spider-Man and Batman were to fight there wouldn't even be a struggle. Spider-Man should kick batman's as so hard that the resulting shockwave of force would be enough to turn dick grayson straight.

kungfu jesus with a side of lime:If Spider-Man and Batman were to fight there wouldn't even be a struggle. Spider-Man should kick batman's as so hard that the resulting shockwave of force would be enough to turn dick grayson straight.

Jackpot777:kungfu jesus with a side of lime: If Spider-Man and Batman were to fight there wouldn't even be a struggle. Spider-Man should kick batman's as so hard that the resulting shockwave of force would be enough to turn dick grayson straight.