FACT: This effect is based on your personal experiences. For example the connection between yellow and "holiday", "heat" and "freshness".

The pizzas Margherita has an outstanding loan for its name to Italy’s King Margherita who have in 1889 visited the actual Pizzeria Brandi in Naples. The Pizzaiolo (pizza maker) on duty in which day, Raffaele Esposito created a pizza for any Queen that contained three colors on the new Italian language flag.