Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s Oreo brand and agencies 360i and Draftfcb a Blue Award, the top honor in Facebook’s second annual Studio Awards.

Last year, Facebook launched Facebook Studio as a platform for agencies to showcase their social campaigns and interact with one another, an online community to get up to speed on the latest in Facebook advertising.

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the new council is holding its inaugural meeting in France this week during the Cannes Lions International Festival of Creativity.

The “Small Business Saturday” campaign Digitas and Crispin Porter + Bogusky created with American Express has been named the top winner the first-ever Facebook Studio Awards, topping more than 1,000 submissions Facebook received.