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Speaker:

Stephen Jordan

Director of Innovation Strategy, Batterii

Challenge: Using digital tools to co-create with consumers

Design teams are increasingly focused on collaborating with consumers to create new products and services. Analog tools, like post-its and white boards, provide only limited interaction, and can't reach consumers in their moments of truth and inspiration. Adidas, for example, integrated digital tools to become more "consumer-obsessed". Come to this challenge session to discuss leveraging mobile and web tools to co-create products and services with consumers.

Biography:

Stephen Jordan
Steve is Director of Innovation Strategy at Batterii, helping dozens of clients across industries become more design driven and customer obsessed while focusing on building a more innovative culture. A serial intrapreneur, in his 14 years prior to joining Batterii Steve helped launch global employee innovation programs at Pfizer and Qualcomm, from company-wide idea management systems touching tens of thousands of users to "innovation-as-a-service" programs focused on creative capability building, increasing collaboration, and developing more disruptive ideas. Steve loves exploring the world for work and for play, having lived in cities across the US, Argentina and Ethiopia and has worked with corporations across nearly every conceivable business function as well as with startups, nonprofits and NGOs. Steve currently resides in Park City, Utah.