There’s a process that we all go through when making purchases online, a set of questions that we’re trying to find answers to. Those questions vary from size and fit to shipping policies, free shipping thresholds and more.

Using those questions as a basis, and the "Add to Cart" button as the center of which everything else revolves around, let's redesign product pages in a way that supports quickly finding answers to those critical questions. This article will help you achieve just that.

Look, I get it. It can be scary to think about how more and more consumers are spending the majority of their time using apps and social platforms that have an inherently closed nature. Does that mean the world is coming to end? No. It simply means that you adjust your strategies to stay relevant.

Most content discovery is happening on social? Choose to be part of those platforms and learn to use them effectively. For an overview of what's happening and how to stay relevant, read on.

It seems like no matter who I talk to in ecommerce, startup or enterprise, I consistently hear, "How do I get more people clicking the 'Add to Cart' button?"

"Should I make it orange? What color gets the most clicks?"

I have to laugh about this a little bit, because when we're asking questions like this, it's like we forget that we're also online shoppers too. I ask, "Is there any button color that makes you more likely to click?"

Sometimes this drives the point home, other times... not so much.

In any respect, one of my long time writing partners Ott Niggulis has written a piece on what it takes to get more people clicking that button. He starts with a story about needing a pair of shoes before traversing the infinitely long stretches of airport, and why the first site he looked at didn't work out.

He then talks about some of the tools you can use to discover why more people aren't clicking the "Add to Cart" button, and what you can do to encourage more clicks.

I hope you enjoy reading it as much as I have. If you have any questions or would like to have my team research a piece specifically for you, shoot me an email at editor@shopifyplus.com