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In 1997, Rogue Pictures was formed as a division of PolyGram Pictures but the name was dropped in 2000 after Universal Pictures bought PolyGram. In 2004, the name was revived as part of Universal-owned Focus Features, with a goal of "high-quality suspense, action, thriller and urban features with mainstream appeal and franchise potential".[2]

In 2005, Universal expanded the company's operations to become a stand-alone division with a new goal of releasing ten films annually.[3] Later that year, Universal and Rogue signed a deal with newly formed Intrepid Pictures to produce, co-finance, and distribute films for five years.[4] In 2007, distribution and marketing of Rogue Pictures films were moved to Universal in company-wide shifts to accommodate Focus Features, putting Rogue Pictures under greater control of the parent company.[5]

Rogue Pictures logo, used from 2004-2010

In 2008, Relativity Media approached Universal about buying the company, a move described in the entertainment media as "bold."[6] The following year, Relativity completed acquisition of the company. At the time of purchase, Rogue Pictures had more than two dozen titles in its library, four upcoming films, and more than thirty projects in development.[7]