Operator Tablet Strategies and Forecasts: Western Europe and the USA

Abstract

The priority for operators is to bring connectivity to existing and new tablet users.

Connected tablets and e-readers contributed to 56% of the total number of
mobile broadband net additions in 2011 in Western Europe. Tablet sales are
increasing fast and could more than double to 130 million unit sales worldwide
by the end of 2012. It is therefore important for operators to retain some
level of visibility in that market. Tablets and e-readers, when connectable,
are strong drivers for shared data plan adoption, which boosts operator data
ARPU.

This Viewpoint provides:

recommendations for operators on pricing, subsidies and mobile data tariffs

online tablet retail breakdown across 60 operators in Europe and the USA
by device model and screen size