Reinventing a 60-year-old environmental solutions company, and propelling them ahead of the competition for decades to come.

After decades of following the same strategy, Clarke, a 60-year-old international environmental products and services company, found itself becoming stuck and sought to rejuvenate the company to retain its market leader position.

Clarke engaged us to help them identify and articulate a new vision, and develop innovative strategies for how they go to market and re-engage their customers, partners and employees along the way.

The resulting strategy and activation plan has driven radical transformation throughout Clarke’s business. The change is fueled by a new vision and mission grounded in sustainability, a complete redesign of their brand and market presence, a reinvigorated culture and value system, enhanced selling methods, new intellectual property and a go-to-market model that is propelling them into a new future.

“What is great about Avenue is that they saw exciting new opportunities for our business that we couldn’t see and gave us the courage to make the necessary changes. They put our company on a completely new trajectory.”

Since 2002, Avenue has partnered with B2B leaders to transform their brands and businesses, and launch new products. Headquartered in Chicago, Avenue serves mid-sized B2B companies and business units across various industries in the US and international markets.