Forget Chinese brands! Better tabs below Rs 20K will soon be in India

“If there are more product launches especially from branded international players we could see bigger volumes as most tablets selling in India are in the range of Rs 10,000-20,000 right now.”

Consider this: Lenovo plans to have a range of six tablets by December, priced between Rs 9,000-26,000. Four of them would be priced at Rs 20,000.

“We have launched one tablet at Rs 9,000 a month ago and have also rolled out two other tablets in the Rs 15,000-17,000 range very recently,” Shailendra Katyal, Lenovo India’s director for consumer business said, adding affordable tablets were also being looked at as gifting options now.

Forget Chinese brands! Better tabs below Rs 20K will soon be in India

While Acer India intends to launch a 3G-based tablet for the “mid segment” before Diwali, HP India is readying a range of tablets across segments, with a sub Rs 20,000 Android-based tablet expected by the end of the year.

S Rajendran, chief marketing officer of Acer India, said as this category was slated for growth, the buyer is becoming more “rational and mature” and was not just looking at the price point, after bad experiences with sub-standard products came to light.