Bargain hunters are driving more web sales for Ebates.com and its merchants

By Katie EvansChief Technology Editor

Ebates.com, which maintains a roster of more than 1,000 online stores and offers consumers who sign up for a free membership to receive cash back and other perks to shop those stores, says year-over-year web sales have increased 17%.

Bargain hunting by online shoppers is generating good business for Ebates.com.

The company, which maintains a roster of more than 1,000 online stores and offers consumers who sign up for a free membership to receive cash back, coupons and other perks to shop those stores, says year-over-year web sales for its affiliated merchants have increased by 17%. Though Ebates.com isn’t breaking out any specific numbers, the company also says sales have grown in each of the past 28 months.

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Ebates.com says growth online in the mass merchant and health and beauty categories has been particularly strong, but appliances have shown the biggest increase, posting a gain in sales of more than 200%. Ebates.com also says sales by its affiliated mass merchants and health and beauty retailers increased by 121% and 64%, respectively. Sales also increased 41% for apparel merchants and 23% for home furnishings and décor retailers. The average ticket by consumers is also more than $100, Ebates.com says.

”The recession has made everyone spend money more carefully,” says Ebates.com CEO Kevin Johnson. “People still want and need to make purchases but they`re demanding better deals. Many of our members can afford to pay full price but they`re all too smart to do so."