Dear Startup, why don’t you inform before shutting down?

These days we are reading news about shutdowns, valuations differences and laying offs. This 2016 has been unexpectedly a U turn for many startups..

As per the sources, so far 4000+ startups registered this year. Many of these start ups (Food delivery, Grocery delivery, Fashion) are having the lack of innovation, funding, scalability and margins.

I am a techie and follow trends in the industry, always up to date with things happening nationwide.

I would like to share my friend’s concerns with you all at this platform:

My friend is a semi tech person, who recently started buying things online after a lot of hesitation. Now she is enjoying the convenience though.

Now a days, when she need anything first she would check for apps before finding a direct option.

She used to buy grocery from few apps. Recently she came to me and complained that her internet is not working for few apps. Tried on the other network, this time also she got the same error. But she said the problem could be with the mobile.

Actually, the start up has shut down their business.

But my friend didn’t agree with me, because she bought grocery many times through the same app, her last order was just a few weeks back. Their support team response was also good.

Finally, after a couple of searches, she realized that they are not operating.

She said ” I was a loyal user, there was not even a good bye message from them. I was carrying this dead app from a long time. Where can i find which apps are not working? ”

Dear start ups, we request you to follow some exit etiquettes. It should be a planned exit and not a run away.

Send an email and SMS to the subscribers about your shut down

Remove your app from the app stores

Delist and remove your site promotions or remove the portions

Withdraw coupons

Please called off your marketing activities

Do a press release in the reliable source about your shut down

If you have plans to come back, please share the same with timelines

Ensure to remove bill boards.

Help /customer support emails should auto respond to users about the shut down

Just push a notification to uninstall the app.

Finally, the startups should remove the scrap that has been spilled all over while marketing/ branding.

Startups generally celebrate every small reason, But if the reason is about a milestone achievement then it makes a big difference. This victorious path is not an easier one and we have faced and surpassed many challenges in the last few months to meet our target of half a million visitors. While our ambition is a much bigger number, the target we achieved was planned towards the end of the financial year and our team made it possible 4 months in advance.

Indeed a great effort by Shishir Kumar and the entire team and a special thanks to the avid readers of IndianCEO for following us. IndianCEO is indeed my first bet in to media business and believe me this is just the beginning. Early next year we have some great product announcements and our next milestone is not far away.