Online Video Marketing Statistics 2017

Using production of online video in various forms has shown its true colors as a staple in digital marketing tactics. If you Aren’t implementing video yet, there are over a million reasons why you should. Although it can be a little daunting at first, reading stats and such, I highly suggest at the very least a short eduction with your web, SEO & online marketing team.

Popularity of Content Types

Video Accounts for The Most Popular Source of Content in 2017 (The State of Content Marketing, Outbrain)

Considering expanding on your video marketing in 2017? Here are 27 statistics you should know about video marketing in 2017.

By 2017, online video will account for 74% of all online traffic (KPCB).

55% of people watch videos online every day (MWP).

65% of video viewers watch more than ¾ of a video (Syndacast).

85% of Facebook video is watched without sound (Digiday).

59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).

People spend on average 2.6x more time on pages with video than without (Wistia).

Video blogs are a great way to not only market your content, but connect with your customers and ultimately increase your conversions. Visit our our video services pageto learn more and drop us a line. We would love to help.