Our top 5 fashion startups to watch: Thread, Jon Lou, Sizem

Fashion and technology have often made reluctant bedfellows. But following the success of networking events like Decoded Fashion, we now have a collection of stylish new startups leading the way, with digital experiences as creative as the outfits they’re selling.

Here are five to keep an eye on.

Thread

For anyone who has ever made a frantic call to a well-dressed friend to ask if blue and green really SHOULD never be seen, comes an idea so brilliant we can’t believe no"https://www.thread.com/">Thread.

Style & Social Media Columnist Lauren is a professional tweeter, pop culture junkie and Netflix addict. She's written about fashion since she was in flared jeans, and barely a trend goes by that she doesn't have an opinion on. An early adopter, she can usually be found hunting for a bargain on the virtual high street and blasting the latest high-tech skincare claims.