customer data

The Custom Research Brief is a concise digital solution that allows for capturing data, customer feedback and sponsor thought leadership.
• Make a statement in the marketplace as a solution provider
• Highlight your customers and their outcomes
• Create one-to-one marketing tools for existing customers and prospects
• Extend the value of your marketing message with an in-depth content-rich reader experience
• Ensure delivery of your message in a way that PR placements can’t guarantee and advertising can’t accommodate
Partner with HealthLeaders Media to gain greater credibility and traction from our targeted data and intelligence solutions.
Download the information sheet now to discover what innovative engagement we offer.

The bar has been raised higher than ever, and the role of IT is evolving to meet it. As a result, IT must support applications and services that make it possible for the business to provide new, diverse customer experiences while generating expanding revenues via the emergent crown jewels of business: big data, cloud, and mobility.
Read on to find out more.

The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry.
Download this white paper to find out more.

Resistance to change is futile. Financial services are becoming more embedded in the banking customer’s everyday life, driving unprecedented levels of change across the industry. The unfolding digital economy is ushering a new era of technology adoption in banking. From cloud to open banking APIs, these play a defining role in enabling banks to create new digital products and services, refresh the bank branch, find new customer segments, and monetize underutilized data and information assets.

Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.

Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them.
This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.

While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.

As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two.
Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) —
it is flash-driven architectures.

Every day, hundreds of organizations communicate, collaborate, and drive their business forward with Workday cloud applications. Our customers say they gain unprecedented visibility into their workforce, improve overall productivity, and get the right people working on the most important initiatives—things they could not achieve with legacy systems. And all of this is accomplished with applications that are intuitive and easy to use.
Our customers are unique and have different goals, challenges, and priorities. What they share in common is that they all decided to move beyond legacy systems to the cloud with Workday. So, why Workday?

We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.

With the advent of big data, organizations worldwide are
attempting to use data and analytics to solve problems previously
out of their reach. Many are applying big data and analytics
to create competitive advantage within their markets, often
focusing on building a thorough understanding of their
customer base.
High-priority big data and analytics projects often target
customer-centric outcomes such as improving customer loyalty
or improving up-selling. In fact, an IBM Institute for Business
Value study found that nearly half of all organizations with active
big data pilots or implementations identified customer-centric
outcomes as a top objective (see Figure 1).1 However, big data
and analytics can also help companies understand how changes
to products or services will impact customers, as well as address
aspects of security and intelligence, risk and financial management,
and operational optimization.

A rewarding customer experience is the central aim for luxury gift company 1-800-Flowers.com: a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.

Securing your infrastructure, your customer interactions and protecting
your data are critical to preserving your reputation and your bottom
line. Many cyber attacks remain undetected for up to eight months1
and can cost an organization an average of 11 million USD.2
Today’s cyber actors are becoming more sophisticated, agile and capable
of getting past any network security. Organizations must evolve, replacing
traditional defensive security strategies with a proactive, intelligence-driven
offense to prevent and disrupt these threats.
IBM® i2® Enterprise Insight Analysis is a next generation intelligence
solution that enables organizations to incorporate cyber threat hunting
into their security strategy and turn their defense into a proactive
offense.It helps organizations uncover critical insights about their
threats and threat actors so they can mitigate and counter more threats
with a combination of multi-dimensional visualte analysis capabilities

With Citrix for chartered accountants you can securely connect to clients, files and QuickBooks from any device. We make it easy to streamline your file sharing and secure your firm’s data as well as your clients’. You get seamless access to all of the files you need—and even QuickBooks—from any device, any time. Read this fact sheet to see how Citrix can help you:
Exchange confidential client files and emails with superior encryption and security.
Offer a more professional solution compared to password protected PDFs.
Improve your customer service with cutting-edge technology at an affordable price.

Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization.
This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions.
Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.

Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach

It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy?
This ebook provides guidance on:
• Which KPIs to track
• The best way to structure a bonus plan
• How to retain your best agents
It also lists the questions you should ask when selecting a telemarketing agency.

Now you can make sound business decisions in a matter of minutes that increase productivity, maximize operating benefits, improve product lifecycle management and reduce manufacturing costs. Find out how advanced analytics provides a desirable path to help manufacturers power up their capabilities, drive efficiency and better leverage machine and customer data.

Industrial Equipment Manufacturers have to connect closely with customers and introduce new products quickly and efficiently to meet their needs. While smaller Industrial Equipment Manufacturers may be able to control, access, and share product data with relatively simple Product Data Management (PDM) tools, larger Industrial Equipment Manufacturers rely on full-featured PLM systems that help automate processes and share data across global supply chains.
Industrial Equipment Manufacturer companies may find themselves in-between because:
• Product and organizational complexity drive them beyond basic PDM capabilities
• A full-featured PLM implementation may feel out of reach
They need to choose a system that quickly delivers the core capabilities they need to streamline product development but also gives them room to grow value over time. What’s the right size PLM to fit an Industrial Equipment Manufacturer? Let’s take a look.

This white paper, sponsored by SAS, examines the interplay between the
challenges and opportunities afforded by the growing breadth of digital channels
offered by financial institutions. Mobile wallets, real-time peer-to-peer (P2P), and
digital account opening all require the right mix of security solutions, background
analytics, and personnel to balance positive customer experience with robust
fraud protection. JAVELIN independently produced this whitepaper and maintains
complete independence in its data collection, findings, and analysis.

Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.

With the advanced analytics capabilities in Adobe Analytics and the testing and targeting capacity of Adobe Target, it’s easier than ever to realise the potential of data-driven marketing. From creating a complete view of each customer across touchpoints and along their journey, to using predictive analytics, advanced anomaly detection and machine learning to understand behaviours and needs, you can use data to plan, create and optimise the experiences that matter to you and your customers.

Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.

Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities.
No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience.
How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.