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SPIDER Product Launch Template

SPIDER is an acronym for See, Plan, Imagine, Design/Sell, Execute and Renew.

I was doing research on a product launch program for a client and came across a mind map that I had used for a program several years ago. I wondered if it had stood the test of time.

This program was based on the SPIDER Product Launch template which allowed participants to organize their launch plans into a series of actionable items based on present marketing conditions and practices. The participants used the template to determine areas to differentiate their product, better define their buyer persona and use present technology to accelerate the launch.