Helmut Lang, directed by husband and wife duo Nicole and Michael Colovos, is timeless, modern casualness. With minimalism as a staple, the label balances clean tailoring with on-trend utilitarianism. Sharp designs, earthy palettes and erotic references create a sophisticated melange of street edge and femininity. This reinvigorated brand's edgy take on elegance, with its stretch-leather leggings, rabbit jackets and standout printed silk and jersey mini dresses, are quietly and effortlessly cool.