The Brownies is a series of publications by Canadianillustrator and authorPalmer Cox, based on names and elements from Celtic mythology and traditional highland Scottish stories told to Cox by his grandmother. Illustrations with verse aimed at children, The Brownies was published in magazines and books during the late 19th century and early 20th century. The Brownie characters became famous in their day, and at the peak of their popularity were a pioneering name brand within merchandising.

Contents

Not unlike fairies and goblins, Brownies are imaginary little sprites, who are supposed to delight in harmless pranks and helpful deeds. Never allowing themselves to be seen by mortal eyes, they are male, drawn to represent many professions and nationalities, all mischievous members of the fairy world whose principal attribute is helping with chores while a family sleeps.

The first appearances of Brownie characters in a print publication took place in 1879, but not until the February, 1881 issue of Wide Awake magazine were the creatures printed in their final form.[1] The first proper story, The Brownies' Ride, appeared in the February 1883 issue of the children's periodical St. Nicholas Magazine.[2]

Published in 1899, The Brownies Abroad is considered the first Browniecomic strip, though it didn't utilise speech balloons until the publication The Brownie Clown of Brownie Town of 1908.[3] From 1903, The Brownies appeared as a newspaper Sunday strip for several years.[1]

The first compilation, The Brownies, Their Book, was published in 1887, followed by 16 books in the series until the last in 1918. Palmer Cox died in 1924.

1895 sheet music. Typical of unauthorized merchandising of the era, the appearance of the "Brownies" characters is similar to but slightly different from Cox's drawings.

Beyond print publication, The Brownies was at least twice adapted to stage plays.[1] With the rise in popularity of the Brownie characters, these were used in many venues of merchandising, such as games, blocks, cards, dolls, calendars, advertisements, package labels, mugs, plates, flags, soda pop, a slot machine, a bagatelle game and so forth. George Eastman applied the brand name in promotion of Kodak's "Brownie Camera", but Palmer Cox reportedly never received any money for the commercial use of his work.[4][5]