In its announcement, Facebook more or less claims that the ‘Hide’ action will not be as important as it used to. Just before this development, each time a user chose to hide a post, he would no longer see updates from that specific individual or page.

Right now, this is not the absolute case. The social network states that it’s rolling out, on selected users, a series of News Feed improvements that will, however, diminish the impact of the hide button. According to the announcement, this will make users see exactly what they’re interested in.

How did this update happened? Facebook has been studying its users for a long time (captain obvious!). Hiding something is usually a strong indication that someone didn’t want to see a particular post, however, there is a group of people that hide posts regularly, even after engaging with the content in the first place. For them, the act of hiding a post is not a strong indication, so this is the rationale behind this update.

And, of course, there is always the question of how this change will affect page admins. According to Facebook, admins could notice a rise in their hidden stories stat, however, they shouldn’t be worried about anything more dramatic.