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ActiveCampaign

VerticalResponse

By Deluxe Corporation

Software ComparisonActiveCampaign vs VerticalResponse

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Most Favorable User Review

ActiveCampaign

CRM

No favorable user review available yet for ActiveCampaign .

VerticalResponse

Email Marketing

9

Avni Shah

Oct 7, 2015

Vertical Response gives users a platform to create easy marketing campaigns. I love the fact they give you a free trial so you can play around with the tool to determine if it meets your need. After my free trial was over, I did actually purchase the tool. The user interface is simple and they give you pre-made templates if you don't want to create a campaign/newsletter from scratch.

Most Unfavorable User Review

ActiveCampaign

VerticalResponse

Nothing as such. I am disappointed after using this email marketing service. I have used for several years for sending marketing emails, but every time they make it so difficult.

Pros :

They have affordable payment plans. For a beginner to email marketing, it's good.

They provide you with a free plan where you get around 10,000 of emails per user account.

You can send an unlimited amount of emails per month.

You can have a variety of campaigns for different emails. Social media integration is also possible, so whenever your new email comes out, it's already posted on social media networking sites like Twitter, Facebook, and LinkedIn.

You can also manage your unsubscribes easily.

The email comes with a link at the bottom where people can click on it to unsubscribe.

With respect to payment options they are flexible and you pay month by month.

You can target your audience by importing email lists. It provides an easier way to integrate google analytics and salesforce.

They provide you with free webinars and instructional videos so that you can make the most of your email campaigns.

Cons :

Their technical support is pathetic. No one knows what is going on.

The email results appeared to be made up.

The servers which are used by VR for sending emails are blacklisted and as a result, most of the emails do not reach to the intended recipients.

There are a lot of glitches in uploading contacts from excel spreadsheet.

The emails don't seem to be responsive. The templates are not responsive enough.

The email testing is worse, you don't get to know how the email will look across several responsive devices until you test it out. Unlike MailChimp, it doesn't provide you with responsive templates, neither it gives you any feedback on how well the emails did.

They don't do a spam check on the lists imported, so you don't know how many emails in your list are spam which might affect your email open links rate.

They don't provide surveys where they can take feedback from their customers, which might help them to solve issues which customers might be facing.

If you don't provide a form field in your campaign email, vertical response assigns it on your behalf which can sometimes not reach the intended recipient.

Unlinke Mailchimp they don't have spam check score which can tell you whether the email which you are sending is received by the intended recipient.

Most Favorable Critic Review

ActiveCampaign

CRM

100

James Schramko , Super Fast Business

Thursday 11 September 2014

ActiveCampaign is a great email marketing tool if you want to save more time in keeping track and sending communication to thousands of customers. You can also give access to your sales staff as many as you want as agents with no extra fees unlike other tools that often charge extra per user.

VerticalResponse

Email Marketing

100

Windy Chris , IM Report Card

Thursday 15 October 2009

Vertical Response is a solid email marketing service. It’s received great reviews from customers and established businesses alike. The Postcard Creation tool and surveys are really helpful for those that want to hone in on their customers or expand their marketing campaigns offline. The interface is harder to use than others and there are less features but Vertical Response is still highly recommended.

Most Unfavorable Critic Review

ActiveCampaign

CRM

No critic review available yet for ActiveCampaign .

VerticalResponse

Email Marketing

40

Katherine Miller , Merchant Maverick

Thursday 07 August 2014

VerticalResponse has been a well-known name in the email marketing industry for years. Unfortunately, the company is between products right now. Classic lacks responsive design – an increasingly important feature when so many people check email on their phones – and VR2 lacks all but the most rudimentary features. Could VR2 grow to be a good ESP solution? You bet. Is it now? Absolutely not.

VerticalResponse

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