Just because you are Facebook friends with your old lab partner from high school doesn't mean you want to see his posts each day in your News Feed. The social network will soon allow users to "unfollow" friends whose comments and updates they want to...

San Diego Comic-Con has arrived. If you're going, you've probably been strategizing for a while now -- figuring out which of the massive four-day geek gathering's events to attend. But in the midst of all that planning, have you considered prepping y...

Pinterest was made for hours upon hours of browsing beautiful things. But let's be honest: You really just want to see the best of the best. Just in time for New York Fashion Week, we browsed the Pinterverse to find the most creative, glamorous and s...

This week, our readers told haters of Oreo's new campaign to stuff it, gawked (and geeked-out) over the Google I/O keynote and fretted about Facebook’s privacy terms -- again. Clearly, there was much for our Mashable audience to discuss this week. Th...

Much like Twitter, you can now follow your favorite bloggers and websites on Quora. And now, also much like Twitter, you can paste a follow button onto your own website. The content-sharing and expert-questioning site allows users to comment on follo...

As part of our quest to make Mashable a more social experience, we’ve quietly rolled out some new sharing options over the past few weeks. Our readers are connecting on a variety of platforms across the Web. Whether you create a profile for every sit...

We're excited to announce today the beta launch of a new social layer we call Mashable Follow. This project is the start of a significant shift for Mashable in 2011, as we evolve from being a purely editor-driven news site to becoming a true news com...

Twitter is testing a new feature that helps you figure out how you know -- or if you want to follow -- a given account. If you catch a glimpse of this feature in the wild, you'll see a slim strip of avatars on a user's profile right above the grid of...

If the "accept" bug we encountered this week taught us anything about Twitter, it showed us who users are most desperate to have follow them back. As a refresher, yesterday's bug allowed users to tweet, for example, "accept mashable." This would then...

Gail Sideman is a publicist that specializes in generating exposure for sports and authors. She is @PUBLISIDE on Twitter and can be found on Facebook. Players in the NFL, if not the league, have embraced Twitter moreso than athletes in any other spor...

Qiana Mestrich is the Search Engine Marketing and Social Media Manager at Beliefnet, the largest inspiration and spirituality website. She manages their Twitter account @beliefnet. Many motivational leaders are harnessing the social power of Twitter ...

Every Friday, Twitter users recommend friends and favorite accounts to follow on the service in a game called #FollowFriday. In March, the creator of #FollowFriday explained how the phenomenon began in the Mashable article #FollowFriday: The Anatomy ...

Every week, thousands of Twitter users recommend friends and favorite accounts to follow on the service. Recently, the creator of FollowFriday explained how the trend began in the Mashable article #FollowFriday: The Anatomy of a Twitter Trend, and we...

Jon Wheatley, developer of the iPhone-ization site Interquash, doesn't appear to sleep. His latest new app, Twollow, was developed in a mere 24 hours for $150. It's a simple tool for auto-following people on Twitter. Simply enter some terms that inte...

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