Six Ways Into Yahoo

Yahoo was started in 1994 by two college students named David Filo and Jerry Yang. They started Yahoo as a way to keep track of their personal interests on the Internet. Never did they imagine that their online ventures would turn into one of the most recognized brands on the Internet.

The Yahoo directory quickly gained popularity as the hot spot for finding useful Web sites. In the fall of 1994, Yahoo had its first million-hit day, translating to almost 100 thousand unique visitors. Today, Yahoo is one of the top sites on the internet, receiving over 345 million visitors every month.

Through the years, Yahoo has gone through a number of facelifts. You can see a visual history using the WayBackMachine. Yahoo has now expanded into one of the largest portals online, offering everything from shopping, video, and podcasts to finance, news, real estate and personals.

Along with this expansion have come many additional opportunities for webmasters to distribute their content. Many webmasters today are constantly worried about their rankings in Yahoo. However, there are a number of other ways to get into Yahoo besides the Yahoo Search Engine.

In this article, we will discuss 6 ways that you can market your content within the Yahoo portal.

Mobile Site Submission

Podcast Submission

Product Submission

Yahoo Directory Submission

Media RSS Feeds

Yahoo Answers

Yahoo Mobile Site Submission

Yahoo, Google, and MSN now provide many options for the mobile browser. With cell-phones far out numbering computers, this user-base is one that is far too lucrative to pass up. It's time we developed our sites for the communication revolution that we are living in and this means preparing our web sites to be easily viewable on very small screens.

Mobile web sites come in three flavors: xHTML, WML, or cHTML. To submit your mobile site for inclusion in Yahoo's mobile search index, simply enter the URL on their submission page. Only the top-level page is needed, the Yahoo Crawler will explore the rest of your site from there.

Podcast Submission

In 2005, the term "podcast" was declared Word of the Year by the New Oxford American Dictionary. According to Information Week, podcast users are expected to reach 60 million by the year 2010. With these kind of numbers, it just makes sense to start implementing podcasting into your own marketing strategy.

Yahoo released their podcast directory in 2005 and it is now one of the best places to submit your podcast and start picking up some extra subscribers. Simply go to http://podcasts.yahoo.com/publish to get started.

Product Submission

If you sell products, then they should definitely be in the Yahoo shopping index. Yahoo's merchants range from Dell to Amazon.com. This network puts you in front of millions of potential buyers.

The benefits of being listed in the Yahoo directory have been strongly debated among online marketers.

However, submitting your site to directories does provide you with a number of benefits. One of the most important benefits is that they grow the number of quality one-way links coming to your site, which is one of the most important ranking factors in many search engines.

Unlike Yahoo's search engine, their directory is maintained by human eiditors. When submitting to the Yahoo directory, preparation is the key. Be sure to read their guidelines before you get started.

So, what's the catch? Yahoo! Directory Submit charges a recurring annual fee of US$299 for each directory listing that is submitted, so you will have to decide for yourself whether or not the hefty price tag is worth it.

Yahoo Answers

Yahoo! Answers was launched on December 8, 2005. It is a community where anybody can ask and answer questions on a variety of topics. However, it is also an online community and social networking service. Questions range from the trivial, such as "When was kleenex invented?" to more serious ones like "Where can I submit press releases on the web?". Last month, Yahoo Answers reached 10 million answers posted.

Because this is such a large community, it is also one of the perfect mediums for delivering your marketing message. As a webmaster, you can establish yourself as an expert in almost any field by providing good answers to questions asked about topics related to your product or service.

Not only that, but you can also add more information about yourself or your company in your profile section. However, it is even more effective if you simply include a URL to your site in a resource box below your answers.

The key to using Yahoo Answers as a successful marketing medium is to deliver quality content. If you do this, then people will certainly take notice.

Now that you know 6 additional ways into Yahoo, you should be able to start using these techniques to gain an advantage over your competitors. There are so many people who simply don't put in the extra effort required to get exceptional results.

However, for those who are constantly looking to improve, now is the time to latch onto some of the most popular developments in internet marketing. Podcasting, blogging, mobile search, and video have yet to see their peaks.

7 Online Marketing Tools for the Smart Webmaster
Written by: Kim Roach |
Distributed: 2006-12-06 |
Word Count: 1144 |
Page Views: 3537
| Votes: 7 |
Rating: 2.57
As an online marketer, it's hard to wade through all of the
misleading information that is running rampant on the Internet.
Who do you trust? Where do you go for the very best information
in online marketing? Well, this article was written to answer
those very questions.

Creating Your Own Online Radio Station
Written by: Kim Roach |
Distributed: 2006-11-27 |
Word Count: 1138 |
Page Views: 5389
| Votes: 16 |
Rating: 1.75
Podcasting has leveled the playing field for people around the
world. With just a few tools, you can quickly and easily set up
your own talk show on the topic of your choice. All you need is a
computer, a microphone, and a passion to share your knowledge
with others.

Smart Webmasters are Wasting Online Real Estate
Written by: Kim Roach |
Distributed: 2006-11-24 |
Word Count: 1307 |
Page Views: 3181
| Votes: 7 |
Rating: 1.71
Many webmasters are not using their websites' traffic to full
potential. The Web is full of wasted advertising space. Chances
are that even your website has some virtual wasteland. These are
areas that often go unnoticed by even the most experienced
marketers, resulting in the loss of thousands of dollars of
potential revenue.

Hidden Market Research on Ebay, Amazon, and Others
Written by: Kim Roach |
Distributed: 2006-10-12 |
Word Count: 1489 |
Page Views: 7784
| Votes: 21 |
Rating: 1.86
Are you looking to provide interesting content to your visitors?
How about popular in-demand products? Do you know what your
target customer is really searching for online? No worries. You
are about to discover that there are literally thousands of
untapped markets just waiting at your fingertips. To get started,
let's go on a little virtual journey.

Web Marketing 2.0
Written by: Kim Roach |
Distributed: 2006-10-10 |
Word Count: 1645 |
Page Views: 5074
| Votes: 9 |
Rating: 2.67
If you're like me, then you are probably tired of hearing the
word Web 2.0 passed around the net like a buzz word on steroids.
Google alone currently shows 126,000,000 results for the search
term "web 2.0" at the time of this writing. However, although
this term may be overblown, it does have significant influence on
the current changes taking place on the Internet. Most
importantly, it has many implications for the online marketer.

Franchising Your Online Business
Written by: Kim Roach |
Distributed: 2006-09-29 |
Word Count: 1833 |
Page Views: 3368
| Votes: 16 |
Rating: 2.44
Franchises have proven to be much more successful than the
traditional small business. Almost 80% of new business start-ups
fail each year. Franchising, on the other hand, allows an
entrepreneur to open up a new business based upon a proven brand
and business model.

Essential Programs For Your Virtual Toolbox
Written by: Kim Roach |
Distributed: 2006-09-28 |
Word Count: 947 |
Page Views: 4288
| Votes: 11 |
Rating: 2.36
As an online marketer and webmaster, there are a number of tools
that you will want in your virtual toolbox. To get you started, I
have scoured the net to find some of the best programs to help
webmasters improve their sites, their rankings, and their
productivity. Best of all, each one of these tools is free.

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Written by: Bill Platt |
Distributed: 2013-08-27 |
Word Count: 1669 |
Page Views: 5255
| Votes: 9 |
Rating: 2.11
In article marketing, there are many factors that will
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Website Traffic Generation: Winning the Love of the Traffic Fairy
Written by: Bill Platt |
Distributed: 2013-08-24 |
Word Count: 1149 |
Page Views: 5947
| Votes: 7 |
Rating: 1.57
Some people still believe that all they have to do is build
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Written by: Bill Platt |
Distributed: 2013-07-31 |
Word Count: 1025 |
Page Views: 4972
| Votes: 7 |
Rating: 2.29
If you've been marketing products online for any length of
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Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 1229 |
Page Views: 3302
| Votes: 4 |
Rating: 0.50
The basic premise of article marketing is to present people
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The Six Degrees of Internet Marketing
Written by: Bill Platt |
Distributed: 2013-07-30 |
Word Count: 991 |
Page Views: 5694
| Votes: 8 |
Rating: 2.25
The theory behind the Six Degrees of Separation is that all
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How To Win More Eyeballs for Your Offers and Websites
Written by: Bruce Lansing |
Distributed: 2013-07-29 |
Word Count: 1373 |
Page Views: 3353
| Votes: 4 |
Rating: 0.25
Most people using search engines on the Internet are looking
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How To Increase Your Rates and Earnings As a Freelance Writer
Written by: Bill Platt |
Distributed: 2013-07-29 |
Word Count: 1191 |
Page Views: 3394
| Votes: 4 |
Rating: 0.25
Freelance writers fill a very important role in today's
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Written by: Bruce Lansing |
Distributed: 2013-07-25 |
Word Count: 677 |
Page Views: 3115
| Votes: 4 |
Rating: 1.50
Many people suggest that you should write articles on the
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Word Count: 708 |
Page Views: 45495
| Votes: 10 |
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Word Count: 536 |
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Written by: Bill Platt |
Distributed: 2013-07-24 |
Word Count: 816 |
Page Views: 23478
| Votes: 27 |
Rating: 2.93
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Distributed: 2007-05-30 |
Word Count: 1511 |
Page Views: 18583
| Votes: 11 |
Rating: 2.09
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The Importance Of Effective Follow-up
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Distributed: 2007-01-15 |
Word Count: 493 |
Page Views: 13261
| Votes: 21 |
Rating: 2.62
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Today's Google Bots and What They Do
Written by: Kim Roach |
Distributed: 2006-08-02 |
Word Count: 1061 |
Page Views: 12992
| Votes: 9 |
Rating: 2.89
Google currently indexes over 8 billion web pages. However,
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Successful Forum JVs and How To Get Them
Written by: Diana Barnum |
Distributed: 2006-06-15 |
Word Count: 648 |
Page Views: 10250
| Votes: 12 |
Rating: 2.00
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Ten Tips For User Friendly Online Registration Forms
Written by: Jim Romanik |
Distributed: 2009-02-24 |
Word Count: 775 |
Page Views: 9993
| Votes: 14 |
Rating: 0.93
Have you ever registered or attempted to register for an event
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How To Use Your Race To Get Rich
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Distributed: 2009-07-07 |
Word Count: 1407 |
Page Views: 4858
| Votes: 41 |
Rating: 3.95
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Distributed: 2006-08-29 |
Word Count: 699 |
Page Views: 4355
| Votes: 18 |
Rating: 3.94
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Word Count: 981 |
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| Votes: 14 |
Rating: 3.64
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Distributed: 2006-06-14 |
Word Count: 1407 |
Page Views: 5883
| Votes: 33 |
Rating: 3.61
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Distributed: 2006-10-25 |
Word Count: 646 |
Page Views: 2732
| Votes: 15 |
Rating: 3.53
I know you hear all of the squabble about links being the number
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