Zuke's Gobbled Up by Nestlé Purina PetCare

January 16, 2014

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Zuke's

Encore Consumer Capital has sold Zuke's, which makes premium dog and cat treats, to Nestlé Purina PetCare. Encore's investment in 2010 allowed the company to focus on marketing efforts to grow the brand with pet specialty, natural products and outdoor products retailers. Later that year, John Hart, a 15-year veteran of the pet food industry, was installed as president of the company to establish a global presence for the brand.