Analytics and Environmental Tech: What's the Connection?

At the recent IBM (NYSE:IBM) Start summit on sustainability, analytics turned out to be the star,
according to this report on eWeek Europe. As mentioned in the article, there is no such thing as too much information -- analyze the data hard enough and we can draw conclusions that will help us run the world more efficiently.

"For an analytics expert, there is no such thing as too much information. Instrument enough things, analyze the resulting flood of data hard enough, and we can draw conclusions that will help us run the world more efficiently, is the subtext of IBMs Smarter Planet campaign, and it turns out to be the major thing that IBM is bringing to the Start Summit.

"There's IBM predictive analytics software involved in a bid to save the endangered Grevys zebra, and IBM also provided the analytics for a 'Minority Report' style bid to predict crimes in Britain.

"Throughout the week, IBM people have continually popped up in amongst the other experts, saying how many billions of intelligent, interconnected and instrumented devices there are in the world (billions) and how powerful the information is which they provide."