Scenarios and StrategyInternationalization strategy

The global context

Ours is the era of globalization. An era of continuous change. An era in which every area of competition is in the process of extending across the entire planet.For all businesses, whether large, medium or small, this means traditional geographical and sector boundaries no longer exist: their field of operations has become the whole world.Tackling this new reality by broadening their horizons and taking on the complexity of the challenges offered by globalization means strategically identifying new opportunities for growth and development.