Cricketwing Consulting is Lyssa Adkins' Consulting Company

Most of the time, Cricketwing is in the background because Lyssa likes to collaborate with people who are already on the ground doing good work. Given she is only one woman with no plans to create a big consultancy, Lyssa doesn't pursue consulting gigs. Instead, she watches and waits for the opportunity where she thinks she can have a significant impact. Usually, her colleagues are already on to such an opportunity and they ask Lyssa to join them when they think her skills add a strategic benefit to what they are already doing.

Why Cricketwing? Much more than a decade ago, the eCommerce bubble burst and Lyssa was caught in the fallout. She kept thinking about crickets and their ability to go underground, sometimes for a long time, to await better conditions. One night, she was on the phone with her friend and marketing guru, Shelley Ryan, tying to come up with names for her new independent venture and cricketlogic just didn't sound as cool as cricketwing.

Why Conscious Consulting? The best consultant serves -- truly serves -- not only what the client thinks they need, but what the consultant can help them discover about themselves, their situation and what is genuinely trying to happen in their organization. Whatever comes, when the consultant leaves she has left the client and the organization more capable. To do so, she must always be conscious. Conscious of which of her skill sets will serve the situation. Conscious of her client's capabilities and development. Conscious of the capabilities and development of her client's organization. Most of all, conscious of herself so that she can always be a server rather than a fixer.

A fixer

A fixer has the illusion of being causal.A server knows he or she is being usedin the service of something greater,essentially unknown

We fix something specific.We serve always the something:wholeness and the mystery of life.

Fixing and helping are the work of the ego.Serving is the work of the soul.When you help, you see life as weak.When you fix, you see life as broken.When you serve, you see life as whole.