What is future-friendly?

Joe: being future-friendly with the web is supporting mobile, but a better strategy is a content strategy for all devices and where they are used. It’s okay to think of web browsers as end points, but your content should be able to live in all environments.

Desktop. Laptop. Smartphone. Tablet. Phablet. Xbox. PS Vita. Smart TVs. That’s a lot of places your content can live. Building specific experiences for each one of these simply doesn’t scale. Let’s find out why and how to tackle such an enormous problem.

Being “”Future Friendly”” is not necessarily just a visual or interaction design decision, but an architectural decision as well. Furthermore, being “”Future Friendly”” is not about the web or native: it’s both and more.