The American International Toy Fair 2009 will take place February 15-18, 2009 at the Jacob K. Javits Convention Center and showroom locations in the Toy District of New York, USA. Organized by the Toy Industry Association, the TOY FAIR is one of the largest trade shows in the western hemisphere. The upcoming edition is expected to gather more than 20,000 buyers and over 1,200 exhibitors. Buyers can expect to see 350,000 square feet of exhibit space showcasing 100,000 products - over 7,000 of which will be unveiled at the show.

Despite the global economic crisis, the fair is expected to still draw a number of visitors. In fact, buyer registration, as of press time, has already grown 7% compared to last year's edition. International companies such as Target, RadioShack, Home Shopping Network, HMV UK Ltd, Kohl's, Amazon.com and Costco have already signed up to attend the show.