We’re about to Petal It Forward Nationwide!

Last October, the Society of American Florists (SAF) had the privilege of spreading flower power throughout New York City — demonstrating, first hand, the scientifically proven fact that flowers make people happy. In an effort we called Petal It Forward, we randomly gave out more than 4,000 flower bouquets to people on the street. The best surprise is that everyone got TWO bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. The reactions ranged from smiles and laughter to tears of joy and gratefulness. And as excited as people were to get flowers for themselves, they were even more excited to be able to pass that happiness on.

On October 19, we are planning to Petal It Forward again on the streets of New York City in midtown! The best part? Florists across the country are joining us. Currently, 262 events will take place in 234 cities in all 50 states. That’s a lot of smiles going around during the midweek slump! For a list of cities that are petaling it forward, click here.

Want to share in the fun? Follow the news about the nationwide happenings at #petalitforward. Follow us on Instagram, Facebook and Twitter to see the New York City excitement.