Rosen, a psychology professor at California State University at Dominguez Hills, has been studying digital discomfort for three decades. During that time, he’s seen an entire generation tossed to the technological curb by communication tools that today seem commonplace.

“Many mom-and-pop storage facilities were handed down, and now the new moms-and-pops are in their 60s and doing things the way they learned to do things: face-to-face on a handshake. They’re not part of the tech revolution; they’ve kind of been swept aside,” he said.

Bringing in new blood alone won’t necessarily solve the problem, according to Jay Wallace, president and owner of Management BluePrints, a consulting firm in Charleston, SC.