[Now Live] We’ve Changed How we Calculate Average Time on Page

New on
August 10, 2018

What is it?We’ve changed how we calculate the average time on page metric within HubSpot.

Why does it matter?Our old calculation for average time on page took into account page exits. For any page that had a high exit rate, the average time on page that you would see would be lower than expected as a result. By removing exits from our calculation, you can expect your average time on page metric to be more accurate, and align better with industry standards.