Grey Goose has a new flavor and it is as refreshing as the produce aisle.

Black celebrities gathered in New York City over the weekend to celebrate the launch of Grey Goose Le Melon and all the potential greatness it can bring to the market. Tahiry Jose and Melyssa Ford stunned in black attire as did Questlove and his date, singer/songwriter Andromeda Turre.

Big Boi also took a break from his busy Outkast schedule to announce that his solo career will continue to flourish, now that he has just signed a new record deal with Epic Records.

“I’m back with L.A. Reid and Sylvia Rhone,” he told Huffington Post. “Got a brand new situation. I signed the deal the day after the first Coachella date, that Saturday.”

“That’s my mentor,” he continued, speaking highly of Reid. “He understands my music. And one thing about L.A. Reid, there are no creative restraints. He trusts my ear and let’s me make the music I want to make. We love being in business together. That’s my big brother.”

Hit the gallery to see all the pics on the red carpet which were rounded out by the likes of comedian Damien Lemon and Chef Roble.