About The Initiative

“Faces Behind ASEAN SMEs” is an initiative to portray and expose businesses in ASEAN using humanized stories about how Small and Medium Enterprises (SMEs) are the backbone of ASEAN economy – making up 90% of businesses.

Despite the vital role they play in ASEAN economy, they are sometimes overlooked and often than not they are under the radar with little recognition of contribution.

Through the photos and stories of “Faces Behind ASEAN SMEs” published here, we strive to show and tell the world about the company’s stories – its fair share of struggles and hard work of building a business in ASEAN.

We hope by doing this, the content may inspire and allow people to recognize and appreciate the real people/faces behind SMEs.