Social bookmarking has been important for a good few years now in terms of SEO. It is a great way to share information and if the right information is being spread, it can spread like wildfire. Of course, your social bookmarking is only ever as good as what you are bookmarking, and also where you are bookmarking it. With the great new site Pinterest on the scene, there’s no doubt that Social Bookmarking just got even more important than before!

Pinterest is a fascinating new site that allows you to bookmark individual pictures and videos, rather than simply the URL of a page that you want to revisit. The first thing to point out about this site is just how much fun it can be. Build up a collection of the pictures of things you love, and share it with the world! It makes for a lot of fun, and a great looking page to share with your friends. On an SEO front though, it is incredibly powerful. At present, a standard picture or video can link back to any URL you choose – including your own site. There is obviously plenty of potential here to drive traffic, but you have to remember that these are No-follow links – meaning that there’s no link juice. It might drive traffic, but Google won’t recognise the links as being valid indicators. However, if you type the source code of your website into the description it creates a DO follow link to your website, which has massive positive ramifications for your website.

This means that Pinterest not only can’t be ignored as a source for social bookmarking, it actually has to be recognised as the most important site on the web for social bookmarking purposes.

Just because Pinterest is fun to use, doesn’t mean that it is child’s play to make it work for you. If you are thinking about using it as a way to help your SEO for your website, then you really should approach an Affordable SEO Company who has their finger on the pulse when it comes to social bookmarking. Any SEO company worth its salt these days will understand social media and social bookmarking, and they should be able to help you by creating a Pinterest page that drives traffic and juicy backlinks to your site!