Queens opts for responsibly farmed fish with the ASC quality mark

‘We want to provide our customers with the best: you see, a fish has to taste really good, but also has to be responsibly farmed. That way, you know for sure that you have healthy fish on your plate.’

‘We want to provide our customers with the best: you see, a fish has to taste really good, but also has to be responsibly farmed. That way, you know for sure that you have healthy fish on your plate.’

Approximately 50% of the fish consumed globally is farmed in so-called aquaculture. At the initiative of the World Wildlife Fund, a sustainability standard was set up in 2009 for farmed fish, such as tilapia, basa and salmon. The Aquaculture Stewardship Council (ASC) commits itself to both the ecological and the social sides of fish farming. For example, the fish is farmed with an eye for the community, food safety and traceability.

‘It’s important to Queens to know where our farmed fish comes from. We want to provide our customers with the best: you see, a fish has to taste really good, but also has to be responsibly farmed. That way, you know for sure that you have healthy fish on your plate.’ – Harry Hoogendoorn, general manager of Queens Products

ASC logo. You can recognise the ASC quality mark by the green label on the packaging. Queens currently has two fish species in its product range that come from aquaculture: Queens tilapia and Queens basa.

Want to know more about the ASC quality mark? Then check out the ASC website.