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Voice assistant battles, part two: The strategic importance

August 6, 2018

Here’s the basic motivation that I see in creating Voice Assistants…Build a cross platform user experience that makes it easy for consumers to interact, control and request things through their assistant. This will ease adoption and bring more power to consumers who will use the products more and in doing so create more data for the cloud providers. This “data” will include all sorts of preferences, requests, searches, purchases, and will allow the assistants to learn more and more about the users. The more the assistant knows about any given user, the BETTER the assistant can help the user in providing services such as entertainment and assisting with purchases (e.g. offering special deals on things the consumer might want). Let’s look at each of these in a little more detail:….