We work on the principle that every person drinks at least 1 bottle of water. One bottle is half a litre. So for a 10,000 capacity festival we are looking at least at 5,000 litres. At Electric Daisy, with 145,000 attendees, we poured roughly 1 million bottles: or 500,000 litres of water over 3 days.

Yes, an event should be an experience. Your audience wants to be entertained. Look at it this way: you do not go to a Britney Spears concert because of her voice. You go for the show, the entertainment. You know her songs but her performances need a show element to make it worthwhile. To make people talk about it.

I’m not saying your event is as mediocre as Britney Spears but more often than not an event needs more than just an act (singer, speaker, product) on a stage. You need something that people will engage with. Something they want to talk about. Offer your guests something more than what they've paid for.

It is difficult to explain what an experience exactly is. Northern Nights Music Festival is a young festival organised at the most beautiful location. That location offers an experience. At Lightning in a Bottle there are art installation all over the event site. The art offers an experience.

An event experience depends per event, per location, per event organisation, and per audience. So, is your event like a Britney Spears concert without dancers or backup singers? You can do better!

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