More Than Bruce Clay's SEOToolSet

Rebuilding and optimizing a Web site takes time. Some in-house SEO professionals need more than Bruce Clay's new SEOToolSet platform. Jessica Lee serves up a list of requirements professionals should have fulfilled even before the company commits to using free tools or opening purse strings for licenses. Stepping through the process to get buy-in, she tells us how to secure management's commitment, approval for training and education, and access to experts.