7. COLD EMAIL CAMPAIGN

Best For: Freelancers who provide business services and marketing and sales (e.g., business plan consultant, copywriter).

Use It To: Capture the interest of hundreds of prospects with targeted messages all at once.

8. EMAIL CHALLENGE

What It Is: A series of challenges with “assignments” sent via email; can be as short as three days or as long as a month.

Best For: Freelancers and content creators.

Use It To: Interact with subscribers on a personal level and foster a sense of community.

Example: Pat Flynn from Smart Passive Income offers a 3-day email challenge for readers who want to learn how to build their email list.[*]

9. PAID EMAIL COURSE

What It Is: A paid course, conducted by email, showcasing your authority on a topic.

Best For: Freelancers, bloggers, and professionals who run personal websites.

Use It To: Educate your community while earning your keep to run your website.

Example: Jimmy Daly, VP of Growth at Animalz, runs a 5-day email course (cost: $15) on content marketing, and uses what he earns to run his blog and newsletter.[*]

10. EMAIL NEWSLETTER SPONSORSHIP

What It Is: An advertisement of your product or service in a complementary company’s newsletter.

Best For: B2Cs and B2Bs with sizable budgets.

Use It To: Spread the word about your company to a targeted audience to attract new sales.

Example: Wall Street Journal sponsored a newsletter from Pocket and offered a 50% discount on a WSJ membership.

Marketing Channels #2: Print

11. CUSTOMIZED STICKER

What It Is: A custom-made label of a business name or logo.

Best For: Freelancers and entrepreneurs who recently launched their business.

Use It To: Get the word out about what you do and set yourself apart from the competition.

Example: Joel Klettke, a CRO copywriter, scattered his customized stickers around in MozCon and turned it into a social media contest. The results? Projects worth thousands of dollars.[*]

12. POSTER

What It Is: A large picture of a product, service, or event placed in specific locations.

Best For: B2Bs and B2Cs with a big budget.

Use It To: Attract a massive volume of visibility and repeated exposures in a specific area.

Example: Justworks, a human resource tech company, put up posters in Union Square station (a location with high foot traffic) to target entrepreneurs.[*]

13. POSTCARD

What It Is: A card with an illustration on one side and text (e.g., copy, mailing information) on the other.

Best For: B2Cs like ecommerce and retail stores with a big budget.

Use It To: Boost brand recall and retention. Tip: Use a postcard tool like Touchcard to automate printing and mailing.[*]

14. BROCHURE

What It Is: A tri-fold document of visuals (e.g., charts, diagrams) and information about a product or service.

Best For: B2Bs and B2Cs with a tight budget.

Use It To: Introduce your business to prospects and consumers in events like roadshows and conferences.

Marketing Channels #3: URL & Article Submission

15. GOOGLE SEARCH CONSOLE

What It Is: A tool by Google that monitors your website’s presence in Google search results.

Best For: Technical SEO marketers.

Use It To: Submit and manage your site's sitemaps, measure traffic and performance, and monitor backlinks.

16. BING WEBMASTER TOOLS

What It Is: A tool by Microsoft's Bing search engine that tracks your site performance in Bing search results.

Best For: Technical SEO marketers.

Use It To: Submit and manage your site's sitemaps, measure traffic and performance, and monitor backlinks.

17. RESOURCE PAGE LINK BUILDING

What It Is: A strategy of building backlinks from authority websites that share helpful resources on a specific topic.

Best For: SEO strategists and content marketers.

Use It To: Get more eyeballs on your most in-depth pieces, such as ultimate guides.

Do a search of resource pages in your niche (e.g., web design “best resources”) and go through the results.

When you find a quality resource page, pitch the website owner on why they should include your post.

Example: When Brian Dean (Backlinko) sends his email outreach to website owners, he successfully got Advanced Web Ranking to link it to his keyword research guide.[*]

He repeated this backlink strategy with other website owners, ultimately boosting his guide’s page authority score. The higher the score, the more likely it will rank on search.[*]

18. BROKEN LINK BUILDING

What It Is: Identifying your competitors’ faulty links in authority websites and replacing them with your links.

Best For: SEO strategists and content marketers.

Use It To: Increase your website’s backlinks from authority sites while helping website owners fix their site errors.

Install the Chrome extension Check My Links. Next, go to the page or post you want to target and click Check My Links.

Note the red highlighted links; those are the broken links. Email the website owner about them and pitch your content.

Example: A click on Check My Links shows two broken links on Neil Patel’s copywriting post. Say an agency wants to secure a backlink from Neil’s website. They might email him and pitch a similar infographic as a replacement:[*]

19. HARO

What It Is: A series of daily emails where you answer journalists’ questions to secure media coverage and earn backlinks to your website. Write content? You can also submit a query to call for quotes from subject matter experts.

Marketing Channels #5: Social Media

25. FACEBOOK PAGE

What It Is: A public page on Facebook with important information like your brand story, business hours, and location.

Best For: B2Bs and B2Cs, freelancers, entrepreneurs, and content creators.

Use It To: Showcase your products or services and engage with your audience.

26. SLIDESHARE

What It Is: A hosting service for presentations, infographics, and documents.

Best For: B2Bs.

Use It To: Maximize your content reach and promote your business.

Example: Rand Fishkin gives users a sneak peek at his new venture, SparkToro.[*]

27. PINTEREST

What It Is: An image-based social network service where users create boards and pins around their ideas and interests.

Best For: B2Cs that sell products and want to target women. As of April 2020, women make up 72% of Pinterest's ad audience.[*]

Use It To: Drive traffic to your website and promote your brand as part of your visual marketing strategy.

28. HASHTAG

What It Is: A keyword with a “#” before it that promotes your messages and makes it easier for social media users to find related content.

Best For: B2Bs, B2Cs, and content creators.

Use It To: Attract new followers and increase engagement.

Example: Aspiring writer Kris Honeycutt uses specific hashtags to connect with the writing community and grow her social media following.[*]

29. TWITTER

What It Is: A microblog where you create 280-character posts called tweets.

Best For: B2Bs, B2Cs, and content creators.

Use It To: Share engaging content and provide timely customer service (for B2Bs and B2Cs).

30. INSTAGRAM PAGE

What It Is: A photo and video-sharing platform owned by Facebook.

Best For: B2Bs, B2Cs, and content creators.

Use It To: Share behind-the-scenes and user-generated content to connect with followers on a personal level and drive ongoing brand loyalty.

Example: Orangetheory Fitness reinforces brand loyalty and creates a sense of community in its Instagram page.[*]

31. FACEBOOK STORIES

What It Is: A collection of photos and videos that disappear 24 hours after posting. After 24 hours, you can keep them in your story archive, which only you can access.

Best For: Entrepreneurs with a Facebook page.

Use It To: Build relationships with followers and demonstrate thought leadership.

32. INSTAGRAM STORIES

What It Is: A collection of photos and videos that disappear from your feed, your profile, and Direct (messenger) 24 hours after posting. To make these photos and videos permanent, add them as a Story Highlight.

36. SNAPCHAT

What It Is: A multimedia messaging platform with pictures and videos that disappear after being viewed or expired. Some content (e.g., Snappables, lenses for playing augmented reality games) stick around longer.

Best For: B2Cs and content creators who want to target younger audiences (18-24 years old).[*]

Use It To: Generate buzz and build brand loyalty with a younger market.

37. TWITTER FLEETS

What It Is: Tweets in a story format (similar to Facebook and Instagram) that disappear after 24 hours. Fleets are unable to receive Likes, Replies, or Retweets. At this writing, this new feature is available only in Brazil.[*]

Best For: B2Bs, B2Cs, and content creators.

Use It To: Tease and share exclusive announcements and promote content.

Marketing Channels #6: Networking

38. EVENT

What It Is: A large gathering of professionals who discuss trends and exchange opportunities and experience.

Best For: B2Bs.

Use It To: Engage in face-to-face or virtual connections with prospects, win clients, and generate revenue.

47. LINKEDIN GROUP

What It Is: A group on LinkedIn that enables you to build connections with fellow professionals in similar industries or with similar interests.

Best For: B2Bs, entrepreneurs, and professionals.

Use It To: Create a group to build authentic relationships with prospects.

48. SLACK GROUP

What It Is: A team communication and collaboration platform that comes with different channels for different topics.

Best For: B2Bs.

Use It To: Build a network of like-minded professionals and support them in their ventures.

Example: Jimmy Daly runs a Slack group for content marketers who want to talk about career growth, and to occasionally share Animalz’s latest content.[*]

49. REDDIT

What It Is: A network of forums divided into communities called subreddits, where you can comment and share content.

Best For: B2Bs and B2Cs.

Use It To: Drive traffic to video or image-based posts on external video and photo-sharing sites like YouTube and Imgur. According to a study by Foundation Marketing, these links generate more upvotes in Reddit.[*]

50. TWITTER LIST

What It Is: A curated list of Twitter accounts which, when viewed, shows tweets from only the accounts on that list.

Best For: B2Bs and B2Cs.

Use It To: Create a public or private Twitter List to build relationships with like-minded people in your industry.

Example: As a freelance writer, I use my Twitter List to engage with fellow writers and folks I admire — that’s how I came across Henneke Duistermaat’s blog post. See how my retweet led us to interact with one another:[*]

51. DISCUSSION FORUM

What It Is: An online discussion board hosted on your website where users participate in conversations.

Best For: B2Bs and B2Cs with budget and staffing resources.

Use It To: Build a community and improve site ranking.

52. QUORA

What It Is: A Q&A site where users ask questions about any subject and wait for answers. Users can also request specific Quora users to answer these questions.

Best For: Professionals in B2Bs and B2Cs who want to build their personal brand.

Use It To: Build authority, reach new audiences, and drive referral traffic.

Example: Dean Yeong, Sumo’s Head of Content, can vouch for this. One of his Quora answers attracted over 306,000 views (and counting). He even included links in his answers to redirect readers back to his website.[*]

Marketing Channels #8: Digital Ad

53. GOOGLE ADS

What It Is: Ads that show on places like Google, Gmail, and partner sites.

Best For: B2Bs and B2Cs.

Use It To: Capture leads with high intent.

54. MICROSOFT ADVERTISING

What It Is: Ads that show on places like Bing, Outlook, and partner sites.

Best For: B2Bs and B2Cs.

Use It To: Capture the interest of a mature and higher-earning audience.[*]

65. PODCAST SPONSOR

What It Is: An audio advertisement that’s usually announced at the beginning, midway, or ending of a podcast.

Best For: B2Bs and B2Cs.

Use It To: Attract a targeted audience.

Example: SaaS startup Airstory sponsored an episode for The Copywriter Club to promote its writing tool.[*]

66. IN-APP ADS

What It Is: An advertisement (e.g., playable ad, rewarded ad) that shows up in mobile apps. Depending on your app host, you can do this on platforms like Google Ads and Facebook Ads.

Best For: B2Cs.

Use It To: Create demographic and geolocation-based marketing campaigns.

Example: Here’s a Spotify ad I spotted while using a bus time app on my phone.

Marketing Channels #9: SEO

67. BLOG

What It Is: A section of a website filled with informative posts. Running a blog boosts SEO, as it responds to readers’ search queries and can help you organically rank your website.

Best For: B2Bs and bloggers.

Use It To: Educate readers and move them down the sales funnel.

Example: Marketing tool Hey Oliver shares its best practices for marketing, sales, and customer service in its blog.[*]

68. FAQ PAGE

What It Is: A page of questions commonly asked by customers. Topics range from shipping fees to business hours. Audience-focused FAQ pages are valued by Google, as they provide important information that helps users make informed buying decisions.

Best For: B2Bs and B2Cs.

Use It To: Reduce time for employees to address the same questions repeatedly, and bring awareness back to products and services when relevant.

69. GUEST POST

What It Is: A blog post on another website, usually a reputable publication or a noncompeting company’s blog. These publication and blog’s authority links can help improve your website’s traffic and domain authority (DA) score.

Best For: B2Bs and B2Cs.

Use It To: Establish authority and acquire backlinks and quality leads.

Example: Olga Mykhoparkina (former CMO at Chanty) guest posts on HubSpot to win a backlink and get the word out about the SaaS company.[*]

70. HOMEPAGE

What It Is: A main webpage that tells Google and users what your website is about. It tends to highlight an offer or value proposition, and focuses on relevant long-tail keywords (e.g., SEO agency for B2B SaaS).

Best For: Website owners.

Use It To: Educate visitors about your brand and pull them in deeper into your website.

71. PRODUCT PAGE

What It Is: A page on a website that shares product descriptions like features, benefits, and price. The product page uses high-intent buying keywords (e.g., laptop deals online).

Best For: B2Bs and B2Cs.

Use It To: Build confidence in customers by providing compelling information that this is the right product for them.

Example: Dollar Shave Club does a stellar job at highlighting the core benefits of its shave cream products. As of this writing, this product page is ranking for the high-intent keyword “post shave cream”.[*]

72. GOOGLE MY BUSINESS

What It Is: A profile for your business that also helps manage your online presence across Google, including Search and Maps.

Best For: Local B2Bs and B2Cs.

Use It To: Boost local SEO and online visibility.

Marketing Channels #10: User Review

73. FACEBOOK RECOMMENDATION

What It Is: An endorsement feature on Facebook where users indicate if they recommend your business by answering "Yes" or "No" and explain with detailed feedback.

Best For: B2Bs and B2Cs.

Use It To: Boost trust and improve your Facebook Business page and visibility in searches for specific terms.

Tip: To request a recommendation, invite customers to visit your Facebook page and instruct them to click Reviews > Yes.[*]

74. GOOGLE REVIEW

What It Is: A feature in Google My Business and Google Maps where users post public reviews on Google about their experience with your business.

Best For: Local B2Bs and B2Cs.

Use It To: Improve rankings and local SEO and drive users to your local business.

To request for reviews, first add a local listing on Google My Business. Once that’s done, click Share review form on the right side of your dashboard. A pop-up with a unique URL will appear. Share this URL with your customers to request reviews.[*]

Heads-Up: Due to COVID-19, Google has temporarily made new Google reviews unavailable. [*]

Example: SAHOURI.’s highly praised reviews instill confidence in prospects who need help with their insurance needs.[*]

75. AMAZON REVIEW

What It Is: Product feedback on Amazon that takes the form of a video or written review.

Best For: Businesses that sell electronics, fashion, home and kitchen, and beauty and personal care products.[*]

Use It To: Serve as word-of-mouth recommendations and improve product visibility and sales.

76. GOOGLE PLAY REVIEW

What It Is: User reviews for apps, games, ebooks, and other content on the Google Play store.