2. Identify your audience

To give your learners what they want, we must first know who they are! What is their professional and educational background? What generation do they belong to? You can find answers by conducting surveys, focus groups or interviews. This is a good way to learn more about their abilities, interests and needs. Then you can tell them you hold the solution to their problem!

3. ‘You hold the solution to their problem’

The most valuable commodity in the world of business is probably time… And it will take time to complete the e-learning courses that you’ll develop! To convince your students about the relevance of your training, you must clearly communicate how you are addressing their needs! In marketing, this is called the unique value proposition.

4. Be motivating and inspiring

To motivate your learners right to the end of your e-learning courses, use an inspired vocabulary. To say “You failed because you did not work hard enough” might reflect the truth, but it’s certainly not encouraging! Instead, tell your students that success is close, and that they will accomplish great things if they just make one last effort.

5. Develop storytelling

Storytelling is the art of telling stories. Historically, it has enabled men to understand a complex world (such as the Company) with simplicity. Moreover, the simple act of telling someone that you will tell them a story usually captures their attention. You, like us, and like your learners, remain a big kid at heart! Good storytelling opens their minds: they will (almost) forget that they are actually learning concepts their boss is trying to stick in their head!