Need to recall a product, who to notify

As a business, importing, manufacturing and selling products, you are responsible for ensuring that they are safe for the people who buy and use them.

If for some reason there are safety concerns, the product falls short of a safety standard or there are reported injuries or near misses, you may need to undertake a product recall to mitigate the issue. This will involve advising consumers that there is a problem and what they need to do.

Depending on the type of product in question there are different government agency’s to notify and work with to undertake the recall.

For medicines and medical devices or equipment - go to Medsafe (Ministry of Health).

For all other products - go to the Trading Standards website (part of the Ministry of Business, Innovation & Employment - MBIE).

As each government agency recalls products under different legislation what they need from businesses may differ. If you have questions about how to recall a product please contact the agency that’s legislation covers the product you’re looking to recall.