Whitacre promoting S.A. for business investment

Former AT&T Inc. and General Motors Co. Chairman Ed Whitacre helped turn around GM with appearances in television advertisements. Now he’s attempting to boost San Antonio’s economic fortunes, talking up the city’s business environment in a TV ad for the city’s Economic Development Foundation.

The ad is possible through an increased budget commitment by foundation stakeholders: the city of San Antonio, Bexar County, CPS Energy and San Antonio Water System.

The campaign strategy by the SAEDF and its advertising agency of record, Anderson Marketing Group, is to increase reach and engagement of CEO level business decision makers and high-profile viewers.

Produced by Shootz Production Group in San Antonio, the television spot will air on both live and replay broadcasts of the Valero Texas Open on The Golf Channel on April 19 and April 20.

The spot will also air in all live and replay broadcasts during the AT&T Championship, Oct. 26-28.