Lattice predicts who will buy now. Our complete set of proven applications combines billions of buying signals and applies advanced machine learning to help businesses in all industries drive improved sales and marketing performance. Specifically, our applications help with the following:

Prospect Discovery: find clones of your current customers, who aren’t in your database

Marketo Integration

Marketo Integration

Predictive scoring can be configured and set up in a few easy steps. Lattice’s applications are designed to seamlessly integrate to Marketo to both pull contact activity and then write predictive scores back to the database, whether the score is for a lead, an account or for customer activity.

Once the model is built, scores can be written back to Marketo automatically via API. The Lattice application will then continue to run in the background, updating scores as new activities occur or updated information about an account is detected. This ensures your scores are always current and up-to-date as the information you collect about both leads and accounts changes over time. This also ensures that hot leads can be passed over to sales as quickly as possible.

LaunchPoint gives marketers access to the best applications, solutions and services that drive engagement and build revenue. LaunchPoint partners are the premium leaders in their fields with proven track records. Whether you are looking for content marketing solutions or a demand generation agency partner, your search starts here.