On November 10th, hundreds of people hit the streets of San Francisco in anticipation of next week’s launch of the Maison Martin Margiela with H&M collection. Twelve groups of twenty-five stoic, sign-bearing, fashion soldiers clad in white aprons marched through high traffic neighborhoods of San Francisco. While San Francisco was the only US city to house the demonstrations, eight other countries hosted similar marches in anticipation of next week’s global launch of Maison Martin Margiela with H&M.