Advertisements for cannabis will only be allowed in places where anyone underage wouldn’t be able to see them, but you will see campaigns targeted at youth to discourage them from using pot.

Those caught selling marijuana to a minor could face up to 14 years in jail.

The legislation’s intention is to legalize, strictly regulate and restrict access to pot, said Liberal MP Bill Blair, former Toronto police chief and the government’s point man on the legalized-marijuana file.

“It is not our intent to promote the use of this drug,” said Blair. “Too many of our kids currently have access to cannabis.”

How much will it cost?

It’s important the government keep the prices of the legal pot low enough to compete with the black market.

“The challenge is regulating prices,” said Anindya Sen, professor of economics at the University of Waterloo and chair of its Master of Public Service Program.

If the cost of the taxed, regulated product far exceeds the black market price, it would “defeat the entire purpose of this experiment,” he notes.

Street price for marijuana averages $8 to $10 per gram right now, said Sen, depending on where you live.