"We didn't tell them our pricing model of course, and they told us they were able to offer a wholesale interconnection deal that was different from their retail services. We said that's fine as we wanted to offer our own retail services anyway."

When Auckland-based fixed wireless network provider Wired Country began offering voice services on its network, via reseller Ihug, customers were forced to change to a new number to take up the service. Many in the industry see this as the last great hurdle customers face before true competition is achieved.

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