ARK Navigation Branding

Following the fresh and forward identity of Ark Navigation, a revamped logo was created to indicate the idea of moving forward in a well and systematical operating system. The logo design was inspired by the sail’s smooth linings and structure, and the word “生“ stands for safety and living – as a blessing towards the people who seek their living from the sea. Lastly, a rich brown colour is used to signify reliability and trustworthy of the company.