The startup has now rolled out an artwork subscription service, which allows companies and individuals to rent artwork from artists through subscription, rent-to-buy artwork they want to own, and commission portraits.

Wezart claims the service, which rolled out earlier this week, is the first of its kind in South Africa, and empowers artists by allowing them to make a living from their work before it is sold.

“The art industry won’t know what hit it. Companies that want to create an aesthetic for their offices will be able to get access to a network of reputable artists and invest in appreciating,” Wezart said.

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Passionate about the vibrant tech startups scene in Africa, Tom can usually be found sniffing out the continent's most exciting new companies and entrepreneurs, funding rounds and any other developments within the growing ecosystem.