3.
Ignify eCommerce
Feature Overview
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You can add videos in any
video format in Ignify
eCommerce. The
uploaded videos feature
will automatically convert
your video to a web
friendly version, ready for
the customers visiting
your storefront.
Use SEO best practices for
titles, descriptions and
content in a video, and
strengthen overall web store
SEO. Video is weighted higher
by search engines because of
the assumption that it is
more time consuming to
produce.
Support All Video Formats Improved SEO Ranking Higher User Engagement
Enhance shopper
engagement by adding
videos in your web store.
Embed videos to describe a
product or a category and
list them on product pages,
the home page, or create a
separate page listing
multiple videos.

4.
Ignify eCommerce
Accounts needed to upload a video to Ignify eCommerce
The video uploading feature requires subscribing to Heywatch Video Encoding Service and Amazon S3
Storage Service. Heywatch service is used to convert a video to a web friendly format. This web
friendly format (or encoded video) is uploaded on Amazon S3.
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5.
Ignify eCommerce
VIDEO UPLOAD AND DISPLAY
How to upload a video through the Manager Panel and display it on the
web store
5

6.
Ignify eCommerce
Video upload by a Customer Service Representative (CSR) via the Manager Panel
A CSR can upload videos via the Manager Panel. The video is encoded and converted to a web friendly
format by Heywatch, and then it gets automatically uploaded to Amazon S3 storage. A CSR can provide a
title and description per SEO best practices, and finally associate these videos to a category or product to
show up on the web store. If a CSR selects a category, then the uploaded video displays on all the products
in that category.
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7.
Ignify eCommerce
Shopper sees the uploaded video on the web store’s product details
Videos associated with a product display on the web store. Effective videos can create higher engagement
rates, provide a lift in the purchase intent of the shopper, and increase conversions.
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