(Omaha, NEBRASKA) – If your resume needs a redo, your Linkedin profile could use a spruce up or your online biography (sample) would benefit from a professional Omaha writer’s overhaul, you’ve come to the right place.

Omaha copywriter Susan Stern is the go-to wordsmith to handle all your writing needs on and offline. With 25+ years’ experience, combined expertise as a broadcast journalist, public relations practitioner and website copywriter and graphic designer, you’ll receive the best resume, cover letter and career search consulting services in the metro.

In this day and age, writing your own resume when you are not a writer – makes zero sense. You want to be noticed. You need to hire a professional writer to get the job done right!

“I specialize in writing for any industry using buzz words, tight verbs and descriptive adjectives. My process includes extensive research, writing, proofing and editing with client, and use graphic design to create a custom header for the resume, letterhead – that my clients love because it sets them apart from other job seekers. I also offer consulting services to help you get through the maize of time-consuming online applications,” notes Omaha writer Susan Stern.

(Omaha, NEBRASKA) — By Susan Stern — The time is now to jump on the HTTPS bandwagon for your website. Google has announced that it is giving all website owners until January 2017 to add SSL website encryption to all websites even those that don’t take credit cards – or visitors to your website will see a warning that it is “not secure.”

Google has been gradually implementing this change aimed at making websites less prone to hacker’s private eyes.

Adding an SSL certificate to your website, will turn to gibberish any keystrokes someone types into a contact form. When your marketer logs into your website, the username and password she types in will be encrypted, too.

HTTPS Everywhere is already in full swing. Right now when using Google Chrome, if you type in your non-encrypted website, you’ll notice in the address bar – an upside down explanation point. Well, according to Google, you have until the first of the year, to add an SSL certificate to your website, or the address bar will switch to “not secure” anytime anyone goes to your website.

Few people may risk visiting your website that has a “not secure” message in the address bar. It gives the impression of a lack of trustworthiness and credibility that the content they view may not be safe. So adding an SSL certificate right away is an absolute must!

Be aware. Sometime after January 2017 – the warning will look even more pronounced, and in red!

That said, the White House issued a mandate in 2015 that all federal agency websites must add SSL encryption – also taking the lead in beefing up website security.

Google To Give Slight Ranking Boost

Websites that add HTTPS encryption will receive a small search engine optimization boost. In its official Google Master Webmaster Central blog, Google describes the SEO increase as a “very lightweight signal”:

“….affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”

HTTP to HTTPS Switch is Job for Marketer/Web Master

Moving from HTTP to HTTPS SSL certificate encryption is not a DIY project. Godaddy.com which facilities one step of the process, reports you should expect 24-72 hours for the certificate to be issued. Note: there are several types of certificates. A basic type will suffice for sites that don’t take credit cards.

After the migration, it’s your marketers job to manually switch all image URLS, run bug testing and check other processes to make sure every post, page and image on your site has moved over to HTTPS. Your marketer will also need to notify Google webmaster tools of the changes.

Beside the cost of the certificate which runs about $80-$125 a year, you’ll need to budget dollars for your marketer to complete the entire switch, which could take several days or more. Depending on if any problems arise, your website may be down, so a “under construction” graphic with your company’s contact info may be a wise move.

All in all, moving websites from HTTP to HTTPS is about making the web safer for everybody. It appears that Google is the only website browser, at this juncture, that is ahead of the trend by mandating that everybody with a website, from mom and dad’s photography blog to small, medium and large business and organizations jump on the HTTPS bandwagon.

Like this:

By Susan Stern — Public, Private or Unlisted? You get three privacy setting options on youtube. Here we will explain which setting to choose.

By default, any video you upload to youtube is set to Public, which means anyone can view your video, and locate video in search.To change privacy settings during upload, click the drop down and make your section. After upload, go to video manager and make the switch to the desired setting.

Unlisted Youtube Video
Set your youtube video to Unlisted if you want to share a link with someone, who may not have a youtube account. Only those with the link can view the video. The video will not show up in search or on your channel.

Private Youtube Video
A Private setting means only those who are invited to view the video can see it, but they must have their own Youtube account. Video does not show up in search or on your channel. If you share the video link with someone not invited, they cannot view it.

Choose Unlisted for Video Proofing
This marketer uses the unlisted youtube privacy setting on most occasions for proofing purposes, taking into account that an individual with whom I share a video may not have a youtube account. So, when in doubt, choose Unlisted.
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Like this:

(Omaha, Nebraska) — Video public relations storytelling is all the rage in 2016! Nowadays people prefer watching a video than reading copy. Every marketer/public relations practitioner should incorporate the power of video to reach a target market.

Here are some quick and interesting Video Marketing Stats:

Forbes Insight reports that 59% of executives would rather watch video than read text

Forrester Research found that it’s 50 times easier to achieve a 1st page Google ranking with video

Like this:

2016 can be a fantastic year, especially if you want to find a new job in your career! But before you email that ‘ole outdated resume, you’ll want to take the right step and hire an Omaha copywriter. Someone with many years experience writing resumes, cover letters and the like.

You’ve come to the right place. Omaha Public Relations firm consultant Susan Stern is your go-to writer for a professional, modern resume.

As a former Omaha broadcast news journalist, Susan Stern knows how to write for any audience or demographic! Here are some of the job-related work Stern can do for you.

Streamlining a company or organizations image and improving communications with stakeholders are Stern PR Marketing fortes. Client Douglas County West Community School district is one example of the effectiveness of Omaha Marketing/Public Relations Consultant Susan Stern’s work.

To the left is an example of a Stern PR-produced hard copy newsletter that was also converted into an email marketing letter. Consultant Susan Stern does all the work herself: the copy, graphics and photography.

In this day and age, internet video marketing is an effective way to reach a target market. Omaha Marketing Consultant Susan Stern knows how to tell a compelling story, harkening back to her days as an on-air TV and radio journalist.

Stern is an ace behind the camera, in video production, as a script-writer and voice-over professional. Stern created a newscast-style video introduction on the youtube channel she created. It’s Omaha video production utilizing a mix of good ‘ole fashioned journalism and PR. Feedback has been extremely positive from students, parents and the community!

Omaha website development company services for the school district is what Consultant Susan Stern does with exceptionalism. Turning blah to wow.

This particular website was produced from a template provided by a third party that caters to school districts. Consultant Susan Stern revitalized the website with a professional look using a mix of graphics, copy, video and custom photography.

Omaha Neb Press Release strategy, writing and media relations – what Consultant Susan Stern does well tapping into over a decade as an on-air broadcast journalist in radio in television news. Stern knows how to write an interesting news release that generates coverage on TV, Radio and newspaper. A proven track record of generating news.

The Omaha World Herald ran a story after receiving this news release. Consultant Susan Stern’s news release writing has helped clients achieve coverage in national and international publications including the Wall Street Journal, Reuters and several dozen others.

This is sweet news to internet marketers who may custom tailor posts rich with keywords that people search for. As of March 2015, we have not seen real time Tweets in search, but that may change, any day, according to published reports.

“This agreement appears to be ideal for SEO professionals including Omaha search engine optimization companies. We can focus on keywords in Tweets, and in theory, the posts may show up on Google in real time,” said Nebraska marketing consultant Susan Stern.

On online forums far and wide, webmasters are talking about the pro’s and con’s of Twitter posts showing up in Google search. Some say it will create Google search clutter and trigger a massive increase in Twitter users. Others see it as a way to gain immediate presence in the SERPS.

Naysayers think it will allow Twitter users to “spam their way onto Google” with more “rubbish.”

Google has not released any details on the reported Twitter agreement. It’s believed that Google may benefit from free advertising while Twitter may, too. Whatever the particulars, access to tweets in real time on Google may be another tool for SEO professionals to help put client keywords in search. That would be a good thing, no doubt. We shall wait and see what transpires…

2015 is in full swing. So, now is the time to outsource Omaha digital marketing work to a professional, like us, Stern PR.

Better Omaha Ne Internet Marketers

Stern PR Marketing specializes in penning rich copy for eyes, ears and search engines. Nebraska SEO companies, social media marketing firms and the like do not have these skills. They are techies.

With Stern PR, the writing we do on and offline is based on a mix of marketing, advertising, public relations, journalism AND SEO. The Stern PR difference.

We bring to the table 25+ years combined in advertising, marketing, public relations and broadcast journalism. Omaha copywriting talent.

What that means is that we create catchy content that is nice to read and easy for search engines to crawl. Active verbs. Descriptive adjectives. No extraneous words. Just what you need for Omaha Neb branding services.

Invest Most Ad Dollars Internet Marketing

Here’s a factoid. 70-90% of people search online for a product or service. So, you should invest the majority of your advertising dollars with digital marketing, a.k.a. internet marketing services.

Like this:

2015 is near. Be wise, business owners. Get moving now. Make a commitment to invest most of your advertising budget in internet marketing services.

FACT: 70-90% of people search online to find a local business. 2015 is almost here. So, now is time to schedule an Omaha Marketing firm plan by us,” said Stern PR’s Susan Stern.

All Marketing Services

Stern PR in Nebraska.We’re the go-to full-service marketing company Omaha – helping business grow. From start ups to established business. We put organizations on the map! Our greater Omaha area internet marketing company is a superior resource. We handle your monthly website and social media content writing, graphic design, photography.

“My philosophy is that if you succeed, we succeed. We have a vested interest in your success on and offline. Our track record proves we represent business right, from producing a 21st century website design and logo, to outstanding SEO that tends to put clients on the 1st page of Google for keywords. We are a one-stop shop. Graphic design. Video production, monthly social media management services in Omaha Neb and more,” said Stern.

Specialists in Internet Marketing Neb

Stern PR is better. Few, if any, Omaha marketing companies and Nebraska web design firms have a writer on staff who pens a great story. In fact, almost all Omaha website designerscannot write content at all. Weak sentences. Loose verbs and boring adjectives. Blah. We are copywriters and storytellers.

No In-House Omaha Marketing Department?

Do not do it yourself. You cannot rely on company staff or an office manager to write a website or manage social media with value. To be candid, staffers know diddly squat about how to build Google ranking. Search engine ranking work is a specialty service. Nowadays, story-telling online demands a pro in Omaha SEO. A guru writer. Someone who is on the pulse about ever-changing algorithms.

Invest Internet Marketing in Ne

Is your business hesitant to jump on the active online bandwagon? Well, we don’t understand why! After all, 70-90% of people go online before buying a product or service, so you SHOULD, without hesitation invest most of your advertising dollars with an internet marketing firm in Omaha Ne.

We see the big picture offering total corporate branding based on our years of expertise in Advertising, Marketing, Public Relations and Journalism. Few, if any, internet marketing firms in Nebraska can offer all of these services. Copy writer extraordinaire Susan Stern pens a fantastic website, press release and social media – that few can do.

We Do Omaha Marketing Firm Work

Stern PR Marketing™ is a one stop creative shop. Run your company. We will do the rest. We handle everything on your best behalf on and offline. We provide exceptional Website Design in Omaha Ne services, Social Media, Graphics, Copywriting, Omaha SEO and Video. We’re a full-service Advertising, Marketing and Public Relations Firm in Nebraska. So, run your company. Let Stern PR™ Omaha handle the rest.

“Our business philosophy is ‘no pressure sales.’ While profit-driven like any company, we strive to offer what clients need. What’s in ‘their best interest.’ We believe in being respectful, yet direct and forthright. Our highly creative team works with most budgets. We consult and produce for small, medium and large-scale businesses. Philanthropy, i.e. giving back to others, is very important to us. We help business grow,” emphasizes Susan Stern, an Omaha Marketing Consultant.

“I sincerely care about my clients’ success. We work very hard. Our view is, if you succeed, we succeed, We have a vested interest to deliver well beyond our competitors. We’re just as good as the big firms. We offer more – personalized service and reasonable rates,” notes Stern.

In a January youtube.com video presentation, Cutts answers the question – Does Google index Facebook and Twitter posts? Here’s a transcript of what Cutts said:

Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?

Facebook and Twitter pages are treated just like any other pages in our web index. So if something occurs on Twitter or occurs on Facebook, and we’re able to crawl it, then we can return that in our search results. But as far as doing special, specific work to sort of say, “Oh you have this many followers on Twitter or this many likes on Facebook,” to the best of my knowledge we don’t currently have signals like that in our web search ranking algorithms.

Now let me talk a little bit about why not. We have to crawl the web in order to find pages on those two web properties and we’ve had at least one experience where we were blocked from crawling for about a month and a half. So the idea of doing a lot of special engineering work to try to extract some data from webpages when we might get blocked from being able to crawl those web pages in the future, is something where the engineer would be a little bit leery about doing that.

It’s also tricky because Google crawls the web and as we crawl the web we are sampling at finite periods of time, we’re crawling and fetching a particular web page. So, if we’re fetching that particular web page that is set at one point in time, but something on that page could change, someone could change the relationship status, or someone could block a follower, and so it would be a little unfortunate if we tried to extract some data from the pages that we crawled and we later on found out that for example, a wife had blocked an abusive husband or something like that. And just because we happened to crawl at the exact moment when those two were linked, we start to return pages that we had crawled.

So because we’re sampling an imperfect web, we have to worry a lot about identity when identity is already hard. And so unless we were able to get some way to solve that impasse where we had better information, that’s another reason why the engineers would be a little bit wary or a little bit leery of trying to extract data when that data might change and we wouldn’t know because we were only crawling the web.

So I’m not saying not to use Twitter and Facebook, there’s a ton of people who get a ton of value from both Facebook and Twitter. I think that both of those services represent a fantastic avenue. It’s a way to drive visitors and traffic to your site. It’s a way to let people know about news related to you or your company or your website. I think they’re great ways to build up your personal brand. But don’t necessarily assume that just because there’s a signal on Facebook or Twitter that Google is able to access that. A lot of pages might be blocked, there might be no follow-on links, or something along those lines.

It was funny because there was an SEO that said, okay we see a lot of links on Facebook and those are the pages that rank well, but that’s correlation, not causation. Instead, it’s probably because there’s something really awesome, then it gets a lot of likes on Facebook and a lot of people decide to link to it. The better content you make, the more people are to like it, in Google, Twitter and Facebook.

One thing that I want to point out is that I think a multi-year, ten year kind of span, it’s clear to me that people are going to know more about who’s actually writing what on the web. It won’t be completely anonymous. There will hopefully still be options for people to post anonymously, but if Danny Sullivan posts something on a forum, I want to know about that, whether he posts on a well-known forum or a forum that nobody’s ever heard of. I think over ten years, we’re more likely to understand identity and to understand the social connections between people. At least for the time being, we have to deal with the web as it is and what we’re allowed to crawl and what we can easily extract from that and count on being able to access in the future.

Stern PR Tip: Right Way to Ask for Review

By Susan Stern — Online Reviews, the good and bad, can make or break a business. So, positive reviews on Google, Facebook, Yelp, Manta and Merchant Circle can be key to business success.

Asking for an Online Review

That said, before a business asks a client to consider penning a review, companies must clearly understand what they can, and can not do.

I draw from two real life stories that recently happened. In a nut shell. I noticed two Omaha retailers violated social media sites’ terms and conditions, and one business did worse. So herein, I shall discuss how not to ask customers to write online reviews.

Offering Discounts for Review – Major NO NO

Recently, I purchased a service at one Omaha retailer (I was very satisfied). While standing in line, I spotted electronic signage that stated:

Write a Google review, get $10 OFF your purchase and $5 OFF for a Facebook like.

Hmn… The business, albeit innocently, is in violation of Google’s terms and conditions.

Google’s business review policy hints at using “incentives”:

Don’t offer money or product to others to write reviews for your business or write negative reviews about a competitor. We also discourage specialized review stations or kiosks set up at your place of business for the sole purpose of soliciting reviews. As a reviewer, you should not accept money or product from a business to write a review about them.

So, here’s what I did to help the business. With professionalism and a smile, while handing over money for services rendered, I gave the friendly sales manager a candid heads up: “Thanks so much for great service. Just an FYI. You might want to consider taking down that signage offering a discount for reviews and likes.” I explained why.

Later, the owner called, thanked me for the advice, and the retailer removed the signage. A great end to story #1.

Don’t Pressure Customers
DO NOT Make Sale Contingent Upon A Positive Review

My 2nd example shocks and awes. One metro-area commission-based retailer recently crossed the line before a transaction closed – making me feel very uncomfortable. Here’s what went down:

The business owner, with quivering lip and red face, had the nerve to state something like, “I will NOT sell the product to you unless you promise that you are satisfied, that you’ll only write a positive review.” To reiterate, the pressuring business owner demanded assurance that I would only write a positive review OR no sale.

What?! Oh my goodness. The demand was nauseating.

I responded with professionalism and candor:

“Number 1, as an Omaha Marketing consultant, who represents business, I don’t recommend you say that to customers. I’m well-versed on online review ethics. It is improper to base a sale on if I pledge to only write a positive review.”

“Number 2, due to the nature of my business, I tend to steer clear from writing negative reviews: I understand that a bad online review can damage a company’s reputation. I empathize and rather not be involved. So no worries there.”

“Number 3, I haven’t owned the item to know if I works right.”
(Note: What I didn’t say, but I had thought: the salesman left a really poor impression. Sometimes things are better left unsaid. 🙂

I also told the retailer:

“Number 4: If I choose to write a Google review, I can, like anyone. It’s called free speech. It’s my 1st amendment right.”

With my stress level exceedingly high from the conversation’s nature, the business owner left the room, discussed the matter with a level-headed staffer, before the pair returned with a new attitude.

I closed the sale because I really, really wanted the product. I shook hands with the business owner, thanked him and left. No, I was NOT happy with the owner’s “customer service in total,” but the product that I bought is spectacular.

Hopefully, this local retailer learns a lesson from our exchange. I assume some customers might not be so nice.

This Author Shares Story to Educate Business Owners

Will I write a negative review of either business? No, like I said before…

Instead, this Omaha marketing consultant seeks to share these real stories to educate business owners – how NOT to ask for a Google review. Many do not know the rules of the road. Customers should be aware, too.

Right Way for Business to Ask for Reviews

While obvious, no business should demand to know if you’re satisfied and that you would only write a positive review or no sale.

It is also a no, no to buy Facebook likes or offer product discounts for reviews. Doing so violates social media terms and conditions, and is just bad business.

Instead, do this. After a transaction is complete, if you sense a happy client, thank them, shake hands and politely say: “if you’re pleased with the product/service, please consider writing an online review. We appreciate feedback. Thanks for your business.”

That’s it. That’s all you should do – to ethically seek an online business review!

Comment below. Share Your Stories.

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To inquire about Omaha Marketing consultant services, contact Stern PR Marketing™ today at 402-212-7489. We help business grow. Please visit official website now>>

Craigslist Change Hurts Small Business & Marketers

For years, Craigslist advertising has served as a fantastically free site for Internet Marketers who post advertisements on behalf of small business clients that we represent. Too good to be true, right? Good things rarely last.

Recently, Craigslist implemented universal changes which completely remove the ability to post professional-looking html-generated image ads that live link to a website. So, gone is a way to post beautifully designed flyer templates, rich in graphic content with hyperlinks. They no longer work on Craigslist!

Surprise. Gotcha! Empty Craigslist Ad

Those of us who frequently post on Craigslist were NEVER notified of the policy change via an email or mass media campaign. Nope. Nada. Not.

Instead, we found out by surprise. The roll out appeared gradual nationwide. But here in Omaha, Marketers logging into their accounts to renew previously posted image ads uploaded last year were met with empty content in 2014, or an error “0” when trying to re-publish the HTML-coded ad. Yes, the headers were there, but the image content was gone. What the heck!?

“I was confused at first. Some of my client’s professionally designed graphic ads were empty. I thought it was an error. Was it frustrating? Yes! A lot of work down the drain. It was not until I Googled “Craigslist HTML Changes” that I became aware of Craigslist’s new policy which bars HTML code ads.

Interestingly, the only articles about Craigslist’s new policy focused on the impact to realtors. The bigger news story uncovered by us is how the Craigslist’s changes hurt small business on limited budgets, including the advertisers and internet marketers who represent them:

“Cheap ads HAD generated great leads and the hyperlinks WERE great for SEO. Now, the newly mandated plain text ads look boring and amateurish and there’s zero SEO advantage to small business who must compete with the big budget corporations for a piece of the pie,” notes Susan Stern, an internet marketing Omaha consultant.

Why Did Craigslist Change Ad Policy?

It can be assumed that Craigslist wants to even the playing field. Many people don’t have the economic resources or knowledge to create custom HTML code to post professionally looking Craigslist ads. Internet marketers who write custom code have an advantage over small sellers. So what, we say!

By removing the image tags from posts, Craigslist appears to be standardizing ads so no company has an upper hand over another. “This is a ridiculous policy change especially for small business on a limited budget. Plus, all the ads now look the same. There is little way to stand out from the rest. In actuality, Craigslist is hurting small business from Maine to California,” notes Stern. Do you like the change? Take Poll NOW!

What Can You Post On Craigslist NOW?

Instead of being able to create eye-popping HTML-generated ads, internet marketers are now FORCED to write plain text advertising just like the layman would. Sure, you can still upload photos and images, but you can NOT link them to any live website. You have to type in plain text, period. If you want to display a URL, it does NOT work. Craig’s list removed outbound links, completely.

Craigslist HTML Policy Bad for SEO

The no-custom-HTML-code-policy means you may no longer use clickable Image Ads to drive traffic to your website, reducing the options for external link building and SEO (Search Engine Optimization: the process of building and maintaining a website’s Google rank).

Recover From Craigslist Ad Removals

“Change is never easy. But after the initial shock, internet marketers must accept the Craigslist changes. Sure there is a mourning period for those who have successfully used Craigslist to generate new business for years. Someone could start a change.org petition, but let’s be real. Generally, internet signature gathering does NOT trigger change. Still, if enough people complain by blogging online, there is a slight chance Craigslist may listen.”

The best advice now is for internet marketers to stop focusing on what’s lost, and start thinking positive. Chin up. Search for new opportunities to generate new business. We should let the Craigslist policy change serve as a warning. Look at the big picture. Google could change its algorithms at any time. Where would your business be then?

“Marketers should encourage their small and medium-size businesses to think outside the box and use a marketing mix. It’s smart to diversify resources to find different ways to generate new business leads online as well as the old-fashioned way, like fostering relationships in person,” emphasizes Susan Stern, an Internet Marketing Omaha company owner.

Still, we here at Stern PR Marketing™ are not happy with Craigslist killing off the ability to post enhanced ads. It’s bad for small business on a budget. We hope they re-think their policy.

Organic SEO Works!
What is it?

We here at Stern PR™ do organic SEO and PPC (pay-per-click like Google’s AdWords) advertising, having earned our wings as a premier search engine optimization marketing OmahaNeb. provider. We highly recommend organic SEO for ALL clients. Businesses on a limited budget greatly benefit from organic SEO strategies due to low cost compared to PPC.

Google AdWords Often Too Pricey for Small/Medium Business

Here’s the scoop. Google AdWords can be very expensive and cost prohibitive to many small and medium-sized businesses especially if the industry keywords are highly competitive that you hope to rank for on the 1st page of Google.

Why organic versus PPC? Because Google AdWords can be very pricey. It works like an auction. The more competition for the keywords that your company hopes to rank for, the bigger the investment. For Omaha HVAC, it can run $16 per click. That means every time someone clicks your ad, you are charged $16 bucks! It’s no surprise that unscrupulous competitors may play the click fraud game, and wipe our your monthly PPC budget quick.

So, we at Stern PR Marketing™ , an Omaha SEO Strategist, think that the best way to rank high for keywords is using organic search engine optimization techniques. This custom-designed herein image easily explains the difference between organic SEO and Pay-per-click:

Where is Organic SEO On Google?

Organic SEO refers to the listings located in the center of your screen of Google’s search results, as the image above shows. These listings are NOT paid for, but are targeted through content created by your affordable Omaha SEO strategist and other external factors.

Google AdWords Located Top and Right Side

Likewise, pay-per-click listings reside on the right side of the screen, and we KNOW that fewer people go there. The shaded listing on top IS the prime spot, too. But it’s Google AdWords pay-per-click.

Google AdWords Works But Pricey

Research has demonstrated and it is our belief that most people look at the center (organic business listings) and top (Google AdWords PPC) of Google’s search results. To get to the shaded top section, you have to place the highest bid in Google AdWords.

In other words, the downside of having a listing on the top of the page is that this section can cost a lot of moolah. Of course, if you have the marketing budget, your organization would greatly benefit from doing both Google AdWords PPC and organic search engine marketing.

But candidly, organic SEO seems to work great on its own provided you have invested in hiring an Omaha SEO strategist who works on your online Public Relations, Marketing and Advertising monthly, or preferably weekly. Read about Omaha SEO company plans here>>

When to Use PPC

Again, Stern PR™ suggests Google AdWords pay-per-click advertising if a client is armed with a decent monthly budget and needs a quick way, off the bat to appear on the 1st page of Google for competitive keywords not ranking high yet. Now if you keywords are not very competitive, most can run a PPC campaign on the cheap.

Cautious Word to Companies About SEO

In general, company owners must realize that it takes time and patience to move up the search engines for any given keyword in organic SEO. It’s not uncommon to take months and even years. However, it can be done!

Stern PR™ has been able to get client websites, videos and press releases on the 1st page of Google within 48 hours. Generally, it can take weeks (s) or months to obtain 1st page position.

Read this disclaimer.No Omaha SEO company should ever promise 1st page ranking. If they do, run. Search engine position solely depends on third party search engine algorithms, and is completely out of any SEO company’s control. Success depends on both luck and continuing education by your search engine marketing Omaha provider. Here at Stern PR™ we spend considerable time continuing our education in white hat SEO strategies.

In total, with 90% of people going online before buying a product/service, you need to rank on the 1st page of Google. To get there, you need a monthly search engine optimization plan, that includes organic SEO.

SEO is NOT Do-it-yourself

To build and maintain search ranking, you need to hire an Omaha Internet Marketing specialist, well-versed in social media, marketing and public relations on and offline. Don’t hire techies either. That’s a bad move you will regret for corporate identity branding.

OR, the Omaha SEO company depends on their clients to write the content. Then, the SEO “pro” simply copies/pastes it onto their client’s website or social media. Done! Uh no…

Businesses should avoid these companies who claim to specialize in Omaha SEO and Web design. Overall, poor writing is bad for corporate identity branding. Make sense?

“I’ve read the writing that many Omaha SEO companies have done. It is not professional at all. Most lack the ability to pen anything of value, including a great website, news release and social media posts. That’s what differentiates us, Stern PR Marketing™, from competitor search engine optimization companies in Omaha Neb.,” emphasizes Susan Stern, a veteran copywriter.

Stern PR Marketing™, a small SEO Omaha agency has a professional copywriter on staff indeed. Turn to owner/operator Susan Stern, who brings to the table 20+ years of experience in on-air broadcast news reporting, PR and Marketing writing, strategy and consulting.

Stern PR™ serves clients from Maine to California, beyond Nebraska’s border. Stern has a proven track record of producing public relations work that outsiders think was produced by a Big Omaha PR Firm of 5-20 practitioners. People have written online about the Big PR Agency in Omaha, Nebraska known as Stern PR Marketing™. We are appreciative. But the fact is we are a team of two, expects in many fields: TV, Radio, Print AND Internet. Small agency, but an effective provider.

Together the pair give their clients the best. Experts in many fields, they come together to help business grow. Personalized service is a Stern PR™ forte. Each and every client’s success matters to this Omaha Marketing agency. Leave blog: Visit official website now>>

Hire Excellent Marketing Writer Omaha

Affordable Omaha SEO company services by Stern PR™. We are proud to announce the unveiling of our new monthly SEO Omaha Plan for business.

How Much?

Based on the price point your organization sets, we’ll handle monthly social media marketing, online website article writing, advertising and public relations for your organization. The objective of this internet marketing Omaha plan is two-fold: interaction with clients and would-be customers, plus SEO.

Invest in Monthly Marketing

Let’s put it this way. Phone book advertising is becoming obsolete. We recommend you shift most of those dollars to internet marketing.

The affordable monthly SEO Omaha company work we do is targeted toward people finding your business under the search times they look up most. We use Google-approved, white hat techniques for affordable Omaha SEO company services.

Why Internet Marketing is Vital Today

Ranking high is critical. It’s estimated that 70-90% of people search online before buying a product or service. Where you organization sits on the search engines may make or break a business. We know that the success of your business depends on having a high Google rank.

Earning a top position in organic listings does not happen overnight. You need to invest in a monthly affordable Omaha SEO company plan for long-term success. Even if you reach the highest points on the search engines, staying high demands regular, fresh content updates by a professional Omaha SEO strategist. Stern PR™ is the one to call. One of the best Omaha copywriters for both aesthetics and search engine marketing in Nebraska.

Types of SEO?

We here at Stern PR™ Omaha, offer organic SEO and PPC (pay-per-click like Google’s AdWords). We recommend organic search engine optimization for all clients, but especially those on a limited budget. See below graph to explain organic SEO.Organic SEO refers to the listings located in the main area, the center of your screen of Google’s search results. These listings cannot be paid for, but are targeted through content created by your affordable Omaha SEO strategist and external factors.

Stern PR Marketing™ is a small, yet effective and affordable Omaha SEO strategist with an outside-the-box, big picture mentality. We put early companies and established business on the map via outstanding Web Design Omaha, Marketing, Advertising & Public Relations. Our motto: if you succeed, we succeed. We help business grow!

Article originally published February 14, 2014.
Updated February 25, 2014

Omaha SEO Company tip, by Stern PR Marketing™.There’s exceptional value to writing regular content on websites, blogs and social media platforms to build/maintain search engine position on Google, Bing and Yahoo.

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Affordable & highly effective Omaha resume writing service that captures the attention of employers. 20+ years experience. Few can offer professional Omaha copywriting like Susan Stern of Stern PR™. For executives to blue collar. Omaha writer who pens an exceptional resume!

Omaha Public Relations Firm
Handles It All

(Omaha, NE) — If you have a consumer or industry-specific campaign your group, organization or movement wants to launch, count on Omaha Public Relations Practitioner Susan Stern to take your idea and transform into a newsworthy, full fledged USA campaign – which garners support and attention nationally, regionally or locally – netting quantifiable results!

“I love the work I do. I am a passionate person through and through. I care and work very hard to do an outstanding job with the mark of total professionalism,” remarks Susan Stern.

Located in Nebraska, Omaha PR/Marketer Consultant Susan Stern basically operates as a one-woman band for clients, per se.

Intense Copywriting & Research
Former Journalist Susan Stern was called upon by two USA cattle ranchers to develop a National campaign to raise consumer awareness of controversial cattle feed additives called beta agonists that are under industry scrutiny. The process began with Susan Stern conducting ****extensive hours of industry research, followed by copywriting, back-and-forth client proofing and logo development. Susan Stern developed the campaign name: Beef Additive Alert™ and purchased the domain, too. Susan also handled the videography and graphic design, plus:

Notes of Appreciation

Stern PR™ wishes to publicly commend Canyon Texas High School Ag Science & FFA instructor Jeff Klose for presenting a project to his classroom on the controversial beta agonist cattle feed issue. Klose asked us to answer a series of questions, to which we did. We wish more teachers would recognize the importance this matter is to consumers, youth show ring competitors and the cattle industry. Cheers!

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As you can see, Susan Stern, Stern PR™ nets results for her clients! A one woman band, per se, Omaha PR Practitioner Susan Stern offers everything under one roof. All in all, expect personalized service from someone who really cares about her clients. “I have a vested interest in client satisfaction. I understand that If you succeed, I succeed,” notes Susan.

Contact Susan Stern direct (402) 212-7489. Visit Official Website

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Article Originally published on Aug. 22, 2013
Updated on January 23, 2014

SEO Omaha NebTip: Not Do-it-Yourself!

Google’s Crawlers :: Indexing Sites

It takes Google anywhere from 3 weeks to 4 months for site indexing, and then maybe another couple of months for the site to earn a search result place. The search engine ranking challenge takes regular work. Stern PR – can get your organization up high using website content writing, tags, link building and social media.

SEO is Ever Changing
> Marketer Omaha Elaborates

If an Omaha SEO Company promises you 1st page Google ranking, run. Position depends on third party algorithms, of which no Omaha SEO firm has control. There are no guarantees of SEO effectiveness. That said, it’s important to have a reliable search engine optimization company that has a proven track record, like Stern PR™.

Relevant Keywords Essential
> SEO Omaha Firm Clarifies

Keywords rightfully named Keywords are the basic and most fundamental aspect of SEO, when used and optimized correctly. Stern PR™ will ensure that keywords are a part of all content, titles, meta keywords, descriptions headings, and content: social media, website pages & blog post. Writing for both aesthetics & SEO – few can do.

Update. Update. Update
> SEO Tasks Pivotal

Websites need constant updates and improvements. New blog posts, product descriptions, rewriting and editing copy and fixing broken links are all changes that will call search engine spiders back to your site. Updating also ensures you are using still using the correct keywords to reach your target market and that your content is informative, interesting, and business promoting.

Quality HD Omaha Video Production

If you own a business or represent an organization, here’s some friendly advice. You NEED Video! Without a doubt, in this day and age of technology-triggered short attention spans, HD video is one of the best ways to entice someone to read your website, pick up the phone or visit your brick-and-mortar shop. Innovator Stern PR Marketing™ recommends all clients invest in an Omaha video production which will, without a doubt, take your business to a higher level. Something to boast about!

SEO Omaha Tip | Video Boosts Google Rank!

Air your video on broadcast television. In the boardroom. At a trade show. Be ahead of your competition. Post your Omaha Video production – on the home page of your website – which is very, very effective to boost Google, Bing and Yahoo ranking.

“I’m one of the first marketers in Nebraska to implement Omaha Video Production internet marketing to catapult your business ranking on the search engines. There have been a few clients who’ve shown up on the 1st page within 48 hours due to the fantastic video and our proprietary search engine optimization Omaha techniques we use,” emphasizes Susan Stern.

Stern PR™
Quality Omaha Video Production

If you want quality HD, Stern PR™ is a great choice. “With over a decade of on-air broadcast journalism experience, I approach each Omaha video production with a newsworthy and creative eye. Few can say they can do that! We, here at Stern PR Marketing do great Omaha Video production, period.” said Susan Stern.

Great Website Design Omaha Small Business

If you have a business, nowadays you absolutely 100% need a great website, monthly SEO/Social media plan and an Omaha Marketing Consultant to handle it all for your organization. A word of caution. Most website designers in Omaha, Nebraska are simply just that – developers – technical people. They are not professional Omaha copywriters nor graphic designers. They are not Omaha video production professionals nor handle SEO Omaha firm work, i.e., website ranking on Google, Bing & Yahoo. You need ‘one’ Omaha Website Design firm that handles ALL these services and more – Stern PR™, of course!

Your organization must see the big picture, and invest in a quality Omaha website designer that would handle all your marketing needs for corporate identity consistency. Hiring one person to handle this, and another to handle that – doesn’t make any sense, period. That’s why you need Stern PR Marketing™ – that’s all!

Why Stern PR IS Affordable
Website Design Omaha

Face facts. Phone book advertising is becoming obsolete. Printed mailers are costly and less desirable. Best advice. Change your marketing budget priorities. After all, in this day and age, having a strong internet presence may make or break your business. Count on Stern PR Marketing™ to provide your organization with 21st Century Omaha Website Design services, social media, video, graphics and high ranking on Google, Bing and Yahoo.

Our Philosophy
Exceeding expectations is our commitment. Omaha Marketer Susan Stern emphasizes, “If we succeed, you succeed – our objective. We care about our clients. Since we focus on our client’s best interest rather than sales. if we recommend something, believe it to be true. We possess a proven track record of streamlining a company’s image and putting them on the internet map!” Our slogan: ‘We help business grow.’Why Stern PR™ IS BetterAll tasks offered affordably.
Stern PR™ differentiates itself from most website design firms in Omaha Neb. because Susan Stern is a multi-skilled professional specializing in writing, design and media. Consistency, personalized service and affordability are her trademarks.

(Omaha, NE) — The Omaha Police Union catapulted its association to national news this week, it certainly did. Mainstream media far & wide have picked up the explosive local story of the Omaha Police Officers Association yesterday posting an uncensored video of a swearing black toddler in a diaper and titled it ‘The Thug Cycle.’ Let’s objectively discuss a different angle on this hot button issue – the view of a former-journalist-turned-PR-practitioner, with ethics at the forefront.

Police Union Erred: Racial Overtones?

There’s no doubt that the seemingly well-intentioned Omaha Police Union achieved its goal of triggering public debate & education. An apparent win? Not exactly. There’s a question, if the PR storm was worth the negative publicity? While this author admires the OPUA’s chutzpah & the goal to educate seems altruistic, as a Public Relations Practitioner Omaha, I would have strongly advised against this organization presenting said video with the ‘thug style’ depiction, a video reportedly plucked from someone’s publicly-set Facebook page and posted on the official Police Union website ‘news’ section. Why? It’s never a wise move for a police union to risk offending a racial minority, gender or religion, at any time, especially in light of a freshly sensitive topic: the alleged March 2013 Omaha police melee with a cuffed black man caught on video.

Union Not PC? | Poor Choice of Semantics

Another mistake about releasing the toddler cursing video was the wording. The OPUA, on its website blog, should not have used the word ‘thug cycle’ lifestyle to describe what they thought the video depicts: Thug, nowadays, is jargon, an offensive newer N-word, some say. On a similar note, the Omaha’s top cop distanced himself from the hoopla:

Omaha Police Chief Todd Schmaderer statement: “I strongly disagree with any postings that may cause a divide in our community or an obstacle to police community relations.”

I do think the OPUA should toe the so-called party line per se, and had opted not to release video in the way it did, which created waves of contention involving a sensitive ethnic populous like Police Chief Schmaderer hinted. That said, as it stands, I would have told the OPUA not to run the video. If the organization’s leaders were hell-bent on doing so despite my recommendation, which does happen in PR from time to time, then I would suggest they ask someone else to post the blurred child video in the website comment section, then the Union could react via news release, albeit – more sensitively.

Better Way of Spotlighting Supposed Violence Cycle

If a third party user had first posted the video on the OPUA website or social media to share the alarm, the onus would rest on the third party. It does NOT appear that the individual nor OPUA would get in legal hot water. Free speech protects the user. For OUSA there’sthe Communications Decency Act (CDA), interpreted to say that operators of websites are not construed as publishers, and thus not legally liable for the words of third parties who use their services.

A OPUA website user posting the video would have worked better and kept the attention focused on the content of the deplorable video itself rather than the union drawing fire. Different approach. Similar effect – to trigger public education & awareness. Of course, that third party should have digitally altered the video to blur the minor child’s face – another key problem with the way the Omaha Police Union *initially presented the toddler video release. By identifying the kid’s face, the union miscalculated: a child’s identity should be protected. Update January 8, 2014: OPUA has re-posted video with child’s face blurred.

Responsible News Outlets Blur Toddler Face
OPUA Should Have

Stern PR™ thinks the Omaha Police Union should take a lesson from CNN and other ethics-driven news outlets. It should be noted that many news stations & networks did the right thing by altering said video to blur toddler’s face. The need to bleep out cuss words like the B word is debatable, but responsible journalism since children may be in ear shot of the nightly news. Leave it up to non-mainstream alternative sites like Gawker to post the video in its entirety. Update: The OPUA, probably advised of both moral & perhaps legal ramifications, has today re-posted said video with a blur effect censoring the child’s face.

So under the scenario of a website commenter posting the video to the Union Website or social media, the Omaha Police Union could have given a reaction via a news release involving a ‘sensitive’ statement:

The Omaha Police Union is very concerned about the video contents. It appears to show local adults teaching a toddler to curse while glamorizing the scourge of society, street gangs, which is appalling. While controversial, we do understand the point the person publicizing the video in our website comment section appears to be making, to educate. We believe raising law-abiding children with good values starts with the parent. In this video, it appears individuals have failed this child in this regard.

Copyright Issue for Video Copying?

As a former journalist-turned-Public Relations practitioner in Omaha, with general knowledge about copyright, a legal question arises. Did the Omaha Police Union copy the video without permission, illegally? Or, did the original video uploader set his/her youtube channel to allow embedding, which implies consent. If no embedding was permitted, there may be a copyright ownership claim.

National News Confuses Union with OPD

The Omaha Police Department has tried to distance itself from the Union’s ‘thug’ video release. But as expected, some news outlets have failed to differentiate between the true source with headlines like ‘Omaha Police Cursing Toddler Video’ and the like – pointing the finger at the Omaha Police Department. A PR practitioner would have advised the Union of the potential for confusion in news headlines.Plus, the likelihood of further disharmony with the OPD.

Omaha PR Police Union Lessons

All in all, the Omaha Police Union triggered a lot of unnecessary publicity and a shift in their desired focus by miscalculating the way it publicized the ‘thuggery’ video: (1) failure to blur minor child’s face initially – OPUA added blur effect after-the-fact, (2) posted as an official Union article in the news section, and (3) used racially derogatory language to depict it.

This author Susan Stern summarizes:

The Omaha Police Department Association should have hired an ‘independent’ Public Relations Omaha practitioner like Stern PR Marketing, and, if questions remain unanswered about posting or not to post, the Omaha PR firm would recommend OPUA run the content to an attorney for prior approval. This do-it-yourself-public relations by Union officials is risky and not recommended in the future.

Fact is, the Omaha Police Union’s apparent well-intentioned message may have been lost in their approach. Now the union is drawing outrage because some view the ‘thug cycle’ depiction as patently offensive to the local African American community, shedding a potential bad light on Omaha police and the union, plus the community as a whole. So, the lesson for the future? The OPUA certainly knew their actions would trigger controversy. So, when in doubt, leave it out.

*When the Omaha Police Union first publicly embedded the toddler cursing video was on or about January 5, 2014: the minor child’s face was identifiable. Today, at some point, the OPUA re-posted the video with the child’s face censored with a blur effect. Inquiries? For Public Relations Firm Omaha consulting, contact Susan Stern.

Omaha Video Production Reaches Higher Level

“After over a decade of success helping area business grow, in the past few months we have been fortunate enough to be able to purchase higher quality, commercial-grade video equipment (camcorder, mikes, lighting) that has resulted in a better quality video product overall for our clients. Without a doubt, it’s truly exciting that Stern PR™ Video Production Omaha has reached a higher level of professionalism,” notes Omaha video producer Susan Stern, owner/operator of Stern PR Marketing™.

Stern PR Committed to Video Expertise

Omaha videographer Susan Stern is constantly educating herself on video production, editing, lighting and audio techniques in an effort to improve the client product. “I’ve invested countless hours learning modern videography and, of course, will continue to do so seeking perfection. It’s the way we do things around here – educate, educate, educate. Certainly, my efforts have made clients very, very happy, thus far. We look forward to the future, as we implement more animation and other mod techniques,” emphasizes Stern.

Omaha Video Production With Journalistic Eye

Omaha videographer Susan Stern approaches most projects with a reporter’s view. That means, each video will be newsworthy, clever & noteworthy. “I have a unique approach to video production. I am able to detect what’s most interesting to consumers and B2B clients. Now that our equipment and editing software is top-notch, our Omaha video production company is capable of providing a higher quality HD product that nets very positive feedback.”

Stern PR One Stop Omaha Video Production

Contact Stern PR™ to learn why every business needs an Internet Video commercial on the home page of the website. In the boardroom. During a convention. For an online business listing. On Social Media and traditional Cable TV. Visit the official Website NOW to learn more. Inquires? 402-212-7489

With an estimated 70% of people going online before buying a product or service combined with the reality that traditional phone books have become obsolete, having a 1st page Google ranking is absolutely essential, right? Correct.

Getting there is no easy feat, especially if your industry is highly competitive. That’s why your business should outsource SEO Omaha firm work to Stern PR™.

“Ranking high on Google, Bing and Yahoo is absolutely essential nowadays. 1st page position can make or break a business,” notes Marketing Consultant Susan Stern, who offers business affordable SEO services in Omaha, Nebraska, including internet marketing, video, copywriting, and website design.

“Let me share a story with you. A week or so ago, I met with a potential client who complimented Stern PR for appearing on the 1st page of Google for my company’s key terms – except for one.”

“I told her ‘thank you for reminding me, but candidly, our business is so busy lately, that we have neglected Stern PR’s own SEO. But thanks again for the reminder, we will get to it’ and we did immediately,” Stern told the business owner.

A week or so later, boom. Stern PR™ achieved that 1st page ranking for the one keyword term that was not ranking right. Whew!

Ranking High Requires Regular SEO

The moral of the story? SEO takes regular, monthly work by a professional SEO Omaha firm. It’s not do-it-yourself. The fact is, if a keyword is not regularly worked on, your ranking for it will continue to fall, as had occurred to Stern PR™ for one keyword term, albeit briefly. In other words, if your business has declined to outsource SEO to an Omaha internet marketing pro and is not ranking high, then a competitor will take that business from you. Dollars down the drain.

Commit to a Monthly SEO Investment

Back in the day, local businesses would spend on average about $300 to $900 per month on phone book listings. With phone books becoming obsolete, that money should now be invested in internet marketing. Count on Stern PR™ for exceptional monthly SEO/Social Media maintenance packages starting from $300 and up – depending on the competitiveness of your business and other factors.

A Note About SEO Promises

A word to the wise. No SEO Omaha firm should ever promise 1st page Google, Bing and Yahoo ranking – ever. If they do, run. SEO is not an exact science. It’s dependent upon third parties. So, the best a business can do is hire someone local with a proven track record of SEO success.

Make 2014 more profitable! Outsource all Omaha marketing work to Stern PR™. For more information on monthly SEO packages, website design in Omaha, video and other services contact Stern PR Marketing™ today!

Many Online Surveys Reveal Nothing of Value

By Susan Stern Omaha, NE — Website surveys can be fun and timely. That said, it is college survey 101, that this quick polling method is unbinding & unscientific. Nothing at all can be extrapolated from the “results” unless the poll is conducted by a reputable marketing research firm. In fact, many quick website poll “findings” tell us solely about the opinions of those who participated, which is likely, heavily skewed. Accuracy in polling requires a random sample among other key factors.

Hypothetically, let’s put it this way: Let’s say a Democrat-leaning website runs a home page survey asking users if they support President Obama’s Affordable Care Act. Regular site visitor Mary Sue might contact all her like-minded pals encouraging them to vote said way on the site they might frequent. Conclusion: these poll “results” do not produce a random survey sample. Slate.com has an article entitled “Why Online Polls are Bunk” here.

Google Surveys’ Accuracy in 2012 POTUS Election

It should be noted, however, not all online polling is unreliable. Google Consumer Surveys ranked #2 for accuracy in its final survey for the 2012 Presidential Election, compared to traditional surveying methods: live person and robo-dial.

“Google Consumer Surveys appears to be gaining credibility for its polling reliability. Marketers might want to consider using this product. What’s helpful is that you can call a live Google representative for guidance, as well,” notes Susan Stern, owner of Stern PR, an Omaha Marketing firm. For more information on Google Consumer Surveys please read “Which Polls Fared Best & Worst in the 2012 Presidential Election’ by NYTimes writer Nate Silver.

Reliability of Google Consumer Surveys

A marketer tip: Google appears to have a reliable polling product, producing results with “a close approximation to a random sample of the US Population & results as accurate as Probability Panels.”

Probability Panels definition: an estimate of “attitude or opinion in the entire population with statistical confidence”, methodology which provides the “foundation for survey research and political polling,” notes Google Insights Consumer Surveys found here. Read

Summary of Online Polling Methods

So yes, while a website survey may cover timely issues, unless the poll is conducted by a reputable research firm, the quick site poll “results” don’t tell us anything of measurable value. Google Consumer Surveys, however, appears to have a highly accurate online polling product, of which marketers may want to use. As New York Times Political reporter Nate Silver aptly stated, “perhaps it won’t be long before Google, not Gallup, is the most trusted name in polling.”

Piece of Cake – Tech Tips/Tricks for All

By Susan Stern — In this day & age where technology centers around our lives, you gotta be up-to-speed on this and that. Here at Stern PR™, based on real life experience with many internet-connectable devices, we want to share quick and easy suggestions on how to use social media, cell phones and computers a little better and/or safer.

How to Do Twitter Better

If you Tweet, the 140 character limit can be challenging. No worries. Besides using tight verbs and phrases, shorten the long URL to where you seek to link. Use the trusted Google URL Shortener found here.

If you’re a long-winded tweeter, use the free TwitLonger application here. Your tweet shall show the first 140 characters, followed by a link to a page which continues your commentary. It is simple set up. Quickly register here. Of course, to make it work, authorize the App to connect your Twitter account, before you may scribe your vaunter or spiel.

Sync Photos/Files on Cloud Services – Access Data Anywhere

Long gone are the days of lugging around floppy discs or even flash drives. Consider using free and paid Cloud services to store and sync across multiple devices like Google Drive, Apple’s iCloud, Amazon Elastic Compute Cloud and Dropbox. Most offer free storage up to a point with paid options for more space. Learn about Cloud Services for individuals & Business here.

Must Have! Anti-Virus for Cell & Tablets!

While anti-spyware computer installation is a no-brainer, don’t forget about seriously-needed cell phone & tablet security! If you do nothing, these devices are at high risk of viruses, spam or a phishing scam. Don’t do nada! A double negative used for emphasis.

Where to Download Cell/Tablet Security

To download for phone & tablets, go to Google Play or the Apple Store and search for anti-virus programs. “I recommend you only download the best rated software rather than the unfamiliar. Some top ones may charge a nominal fee, but the security coverage is worth it. If you’re on a tight budget, these top companies offer free light versions, too. Better have something, than nothing,” emphasizes Omaha Marketing Consultant Susan Stern. Watch Video about Spoofing here.

Time-wasting Robotic Cell Calls

It can be super annoying and result in lost productivity. While going about your intense work day or during coveted family time, your cell phone rings, and it’s a robotic telemarketer saying something like, “Update your 2013 Google listing!” It’s a robo spammer. Garsh these time-wasting calls can be frustrating! Learn more here.

Download Anti-Spam Cell App

‘Number Cop’ and programs like it block known spam numbers automatically. Downloads herein for Android or Apple I-Phones. “What’s great is that this App automatically detects many telemarketers and scam artists without having to answer the telephone. It works well, free for 30 days and costs about $2.99 to use thereafter, too,” said Stern. For more phone security advice, click here.

How # Cop Works for Cell Phones

‘Number Cop’, which holds a database of known spam numbers, blocks designated calls and sends them to voice-mail, where most hang up. Later, when time permits, view the blocked call history to obtain sender info and complaint stats. This App also allows you to block any phone # – a great gadget. Hooray.

PC Keylogger Finder to Spot a Thief

If your fast-as-lightening computer drags, run a free try-before-you-buy keylogger detection scan. “I recommend you go to PCMagazine or CNET to locate, download and eventually buy the keylogger finder rather than do so from unknown sites. I trust these reputable companies for downloads, reviews and software,” said Stern.

Do Frequent Windows Security Updates

To prevent security breaches, manually and regularly check (once a week) windows update security install status. Danger, danger. Don’t click install if a pop up asks you to update Windows, Adobe Flash Player or any program. The pop ups could actually be malware disguising themselves as the real deal. Tip: go to Adobe’s official site to download flash player. It is a safe, trusted source.

How to Update Windows properly: Even if you have set windows to automatically update, you should manually check the status at least once a week. (1) Go to Start Button (2) Click ‘My Computer’ (3) Scroll down to Windows Update (4) Open Prompt & Proceed (5) Restart Computer to Update Security Features

Use Alternate Browsers

It’s always wise to download several different browsers: Google Chrome, Mozilla Firefox, Opera, and Internet Explorer. It is debatable which browser is the safest. But unscientific local industry buzz appears to pick Mozilla Firefox, followed by Google Chrome, at this time. Browser Safety Tip:Make sure you frequently update the browsers and plug ins for stability and security.

Encourage Customers to Write Reviews

Copy & Pasting Option

Should your right click option not properly work or you prefer an easy alternative, press the Ctrl C key to copy and Ctrl V to paste.

Keyboard Short Cuts

Press F5 to refresh or reload a web page. Hold down the Ctrl key and press the + or – to increase and decrease text size.

Get Word Definitions Quickly

Put define behind a word and Google it; you’ll get that word’s definition.

Online Shop Tip – Leave Item in Cart for a Bit

Before you buy, leave the item in the cart for a day or so. You may receive an email coupon from said company, saving you dollars.

Stern PR™ Tech Tricks & Tips

Everyone who uses a cell phone, tablet or computer may appreciate these simple tips and tricks on how to use them better and safer, courtesy of Stern PR™ Omaha. For more information, contact Susan Stern now.

√ Many Beef Additive Alert™ Client Objectives Accomplished

As outlined on the Beef Additive Alert™ Facebook Campaign Page: (1) Cargill and (2) Tyson suspends buying cattle fed Zilpaterol; (3) Merck suspends sales of FDA-approved additive; (4) Research underway for potentially Zilpaterol-related Animal welfare issues; (5) Campaign revealed that Youth are a target market of a beta agonist cattle feed FDA-approved muscle-bulking drug, which an undetermined # of young show ring exhibitors have used to seek a competitive advantage; (6) The Chicago Mercantile Exchange on October 7, 2013 shall end delivery of cattle-fed Zilmax; and (7) Consumers are increasingly becoming more informed! Yes, Beef Additive Alert™ is doing the right thing for America. Together, we can all effectuate industry change to preserve USA Beef quality, consistency and integrity! Share your voice.”

Stern PR™ Reaction

“In a little over 1 (one) month, the Beef Additive Alert™ Campaign has contributed to making a positive impact: educating consumers and helping embrace industry change. We wholeheartedly believe that our clients have done the right thing by bringing the beta agonist cattle feed issue to the forefront, to America’s mindset,” said Susan Stern.

What Stern PR™ Produces

Stern developed the campaign, as a one woman ban per se, including research & copywriting, website & graphic design, campaign logo, Video PSA, voice-over, social media administration, on camera spokeswoman, news release production, campaign name and so on. “You don’t need a 3-10 person National PR Firm to get the job done right. You just need us – our two person Omaha Nebraska Public Relations & Marketing company,” emphasizes Stern.

Omaha Business Writer

Advertising, Marketing, Public Relations & Journalism. There’s no other place in town to look for an Omaha business writer. Stern PR Marketing IS your one stop shop for Omaha copywriting services.

Omaha Copywriter

“My clients appreciate my expertise. I bring forth 20+ years experience as a professional Omaha copywriter in the news business and corporate communications combined. I bring forth & scribe the right words, verbs and adjectives – resulting in aesthetically-appealing copy,” notes Omaha Copywriter Susan Stern.

Omaha Website Content Writer

Stern PR Marketing is an established Omaha website content writer. Susan Stern will tell your company story with Search Engine Optimization (SEO) in mind. Exceptional website writing by Stern PR. From slogan creation, biographies, corporate image and so on. Just name the task.

Omaha Press Release Writing Company

Susan Stern also specializes in news release writing and distribution. Whatever your goal, Susan Stern will develop an idea and transform it into a newsworthy press release – locally, regionally, nationally and globally.

Omaha Campaign Development

If you want to launch a national consumer action campaign, look no further than Stern PR Marketing. Public Relations Practitioner Susan Stern will handle all aspects of the project from research, copywriting and, logo design. Expect exceptional Omaha website & graphic design, .

Rely on Stern PR for social media, new release production and distribution, media interview coaching, spokesperson tasks, interview scheduling and consulting.

(Omaha, NE) — Shock and dismay. Outrage and suspicion. My reaction as a former Radio/TV journalist working in Washington, D.C., Iowa and in Omaha, when I read that the Department of Justice secretly spied on AP reporter & editor personal/professional phone call records.

CNN reports the “DOJ disclosed on Monday afternoon that it tapped two months’ worth of phone records of AP reporters and editors” as part of probe into national security leaks to the press. This intrusion was announced after-the-fact coming on the heals of a heavy-handed IRS targeting Conservative groups that oppose Obama and other Democrats.

No matter the reason for reporter spying, the Obama Administration clearly abused its power and violated the long-standing practice of Freedom of the Press and the right to protect sources in legal proceedings. Specifically, the Justice Department did not follow the usual policy, which is to give news organizations a chance to negotiate or contest such a subpoena ahead of time.

At present, there is no federal law that prohibits the feds from accessing reporter phone records. That said, the feds violated one of the pillars of Democracy, a free press, albeit it did not break any laws. There is no doubt that reporters nationwide feel fear and intimidation.

The time is right now for U.S. lawmakers to draft strong federal shield laws to protect reporters and their news-gathering sources and materials.

While Federal laws do not protect reporters’ privacy, the majority of states do have shield laws. Nebraska is one of 40 states according to the Reporters Committee for Freedom of the Press. Here in the Cornhusker state, The Free Flow of Information Act, NE Statue Sec 20-144 to 147, grants reporters the right to gather, edit or write news within a free and unfettered atmosphere. The law protects journalists from government interference, including protection from forcing reporters to disclose sources.

The seizure of the AP’s phone records is troubling. The intrusion certainly will chill journalists relationship with the Obama Administration and creates an environment of distrust and intimidation. Further, sources who seek reporter confidentiality will think twice before offering information – fearing that the Federal government may compromise “private correspondence”. If I were working a highly contentious government-related news story, I’d be fearful enough to buy a throw away phone, so I can privately talk with my source. How highly undemocratic! What do we live in North Korea?

In an apparent act of damage control, The Washington Post reports today that at the request of the White House, Sen. Chuck Schumer (D-N.Y.) intends to re-introduce a national Shield Law. “The Free Flow of Information Act would protect journalists from being compelled to testify about their confidential sources, unless all other avenues are exhausted and exposure is in the public interest” reports WP.

If a national Shield law is passed, there remains a concern of law language ambiguity that would still permit the feds to obtain reporter phone records using the public interest as an excuse in any circumstance. So-called feel good legislation. For U.S. reporters and the public alike, it would be in everyone’s best interest for lawmakers to consult directly with national media/print organizations while drafting new legislation.

In the meantime, the Justice Department deserves condemnation for tapping Associated Press reporters phone records. If they needed info, they should simply ask. It is up to the 4th Estate’s reporters to decide what information, if any, to release to Big Brother. Certainly, most respected US media outlets already possess the dogma to contact the Justice Department if it would prevent wars, attacks and other calamities. But revelations that the Justice Department decided on ITS OWN to secretly spy on reporters scrambling to identify an AP Government leaker, creates an environment of reporter fear and intimidation, which goes against our Democracy’s basic principles of Freedom of the Press.

Similarly to what Obama said today about the IRS, we should not tolerate this kind of behavior in any agency, but especially the Justice Department, given the power that it has, and the reach that it has in all of our lives.

Historically,American Journalists are the eyes and ears of government – watchdogs of the Executive, Legislative and Judicial branches on behalf of you – citizens. For reporters to continue working in an environment with free, unfettered access, journalists must be protected with a national Shield Law with some teeth. Drafted tomorrow.

Editor’s Note: Susan Stern, of Stern PR Marketing, is owner of a two-person, full-service Omaha Marketing Firm located in Nebraska’s largest city. Based on over a decade+ in TV, Radio and Print Journalism, Ms. Stern is no stranger to offering opinions on a a variety of topics including Freedom of the Press. Inquiries? Visit Official Website. Here Now.

Omaha Website Design for Snell Heating & AC

(Omaha, NE) — The big reveal is here! Stern PR Marketing™ just completed a major Omaha Website Design overhaul for long-time client Snell Heating & AC. Today the website shines even brighter. As you navigate through it, you will notice a better overall look & functionality – which makes it one of the area’s best Omaha HVAC websites designed by Stern PR Marketing™. “We also completed a series of mini-videos, a new catchy Commercial, rewrote the content, updated a new coupon, created an online sign up option and much more,” notes Susan Stern, an Omaha Website Design firm and Marketing Consultant.

Easy Navigation…User-Friendly Omaha Web Design

Stern PR Marketing’s Omaha Website Developer Austin Scott was able to manipulate the template code to include these great elements to Snell Heating & AC’s website appearance. We added a homepage contact form, placed a phone number underneath the logo – all ways that make it easy for the customer to reach the Omaha HVAC company – immediately.

Susan Stern has been a long-time provider of design services and Omaha Marketing Firm Consulting for Snell Heating & AC, starting with the logo in 2004. When the Omaha HVAC Company needed a new website, they come to Susan. “To keep costs low, I scoured professional website templates worldwide and found the perfect fit!,” notes Susan.

Beyond Design…Full Service Omaha Marketing Firm

“I personally wrote all the website content writing, shot the photography, custom-designed most of the graphics including the sidebar banners, the coupons, and produced the Omaha videography. Plus, I manage Snell’s blog. Recently, we created a CMS – a website content management system, and also launched a Monthly SEO plan for Snell Heating & AC. Together Omaha website developer Austin Scott and I have transformed this template-based site into an outstanding one for Snell Heating & AC and its customers!”

(Omaha, NE) — A professionally written press release is a vital Public Relations tool aimed at obtaining news coverage, i.e. free advertising. It makes sense that the only copywriter your organization should hire should be a former reporter who actually vetted press releases and made the final decision whether to air as a news story. Here in Omaha, Susan Stern, of Sternpr4less.com – is the go-to person for Omaha Press Release Copywriting & distribution locally, regionally and nationally.

Omaha Copywriter Susan Stern Better

“What sets apart my copywriting from the rest, is that I am more than a mere writer. I am an Omaha marketing consultant who sees the big picture. With 20 years experience combined in journalism, PR and advertising, I write well – for aesthetics and search engine optimization. Tight words. Descriptive adjectives. No extraneous terms. That means my clients receive an outstanding one page news release with a catchy headline which appeals to news organizations nationwide,” emphasizes Omaha copywriter Susan Stern.

Like this:

Facebook Shares With 3rd Party Advertisers

Many of my clients ask me whyStern PR Marketing™does not use Facebook for business. So, here’s my answer. As a strong proponent of internet privacy, Facebook fails to hit the mark. I’ve installed a software which allegedly shows, that every time I log in, despite what Facebook claims, my internet activities on this social media giant are indeed shared with 3rd party advertisers, rather extensively. So, lack of trust with where my personal information ends up – is one reason.

Facebook Used to Slander & Bully
While I have a personal Facebook account, for several years I have been contemplating deleting it. I’ve witnessed how Facebook use can harm other’s reputations. Some users post comments that are defamatory, crude and replete with curse words and other nonsense. I’ve heard story-after-story of teenagers using it to bully others. I’ve spotted teens posting personal thoughts that should be kept to themselves. They’re children. They don’t know better. Unless a parent is censoring activity daily which is unlikely, Facebook is problematic.

Facebook Not Private Despite ClaimsFurther, Facebook posts are not confidential. Even if Facebook is set to Private, unsuspecting “friends” can take screen shots, copy photos and other personal information and share with others without permission. Posts can be used as evidence in a Court of Law. In the Media. There is zero control to maintain privacy. Another ire, is that Facebook is constantly-changing Terms and Conditions, which clearly show an erosion of privacy for this money-making venture.

Disadvantages Outweigh Benefits
Sure, time to time, Facebook is indeed a great place to chat with long-time friends and family. Share photos, and the like. But in my opinion, Google Chat, email or the old-fashioned telephone do better.

Better Social Media OptionsYes, some of my clients use Facebook for business for Search Engine Optimization purposes. Some companies buy advertisements there. I’m not sold on Facebook ads or their effectiveness.
That said, there are other social media sites I think are more worthwhile: Google+, Linked In and Twitter.

In a nutshell, I do not recommend Facebook for business because of all the privacy erosions I allege that are taking place by – this behemoth Giant. There are better options.

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Susan Stern is a long-time Omaha Copywriter, and an Omaha Marketing Consultant for business. To learn more about Stern PR Marketing™, visit the official website here.

Omaha Website Design 2013 Coupon

The time is NOW…to plan your 2013 Marketing Plan. Mention this advertisement, and enjoy $100 OFF Omaha Website Design & Development by Stern PR Marketing™.

Stern PR Marketing™ will transform your 21st Century dream website into reality. The Omaha Website Design plan can include all the bells & whistles that make the user experience a great one.

Design features can include online scheduling, a professional-produced home page commercial, an animation banner…you name it!

We do More! Omaha Copywriter. Videography. Graphic Design

Omaha Website Design by Stern PR Marketing™ also involves professional Omaha copywriting, graphic design, videography and photography. Few, if any local web developers offer those services. Why? They are purely technical.

“Here at Stern PR Marketing™, we offer recommendations and consulting that involves the entire marketing mix: traditional and internet marketing avenues. We see the big picture, whereas most Omaha Website Designers do one thing – set you up with a website alone.”

You need an Website Designer that is a full-service Omaha Marketing firm.

How Much Is SEO?

Here at Stern PR Marketing™ Omaha, we are very flexible when it comes to our SEO packages. We work for a set number of hours on your website each month. We offer a wide range of SEO packages that fit your marketing budget. At the end of each month, we provide you with detailed progress reports on how our work benefits your site. This report will show a return on your investment (ROI).

Superior Resume Writing Services Omaha, Nebraska

Looking for an Omaha Resume Writing Company? Look no further than Stern PR Marketing™. “I have done a plentitude of resume/cover writing services for individuals,” notes Susan Stern, a professional copywriter for 20+ years.

Prices for resume & cover letter writing services in Omaha, Nebraska typically range $150 to $200 depending on project complexity. That said, for some industries, which require extensive research executive resumes can take longer than 2 or 3 hours time investment, and would be priced accordingly.

Do-it-yourself Omaha resume writing is not recommended. Since most professional business individuals have expertise in other areas beside writing, they come to me.

You have seconds to impress a potential employer. Don’t ruin the first impression with a long-winded, resume with extraneous words, including inactive verbs and weak adjectives. Instead, consider outsourcing Omaha Resume Writing services to Susan Stern. “I help professionals from any industry give an outstanding first impression via a resume and cover letter. Polished. Concise. Attention-getting and appropriate per industry.”

You can expect an exceptional resume! After you land the job, Stern PR™ will pen your online bio.

Susan Stern has just completed learning advanced Omaha Video Production techniques – self-taught education. “I just spent 25 hours of intensive, hands-on training on how to create 21st Century titling effects & bottom 2/3rd techniques. This education is absolutely essential to take to a higher level – my Omaha Video Production company. This allows me to provide my clients with better-looking Omaha Corporate Video Production & TV & Internet Commercials. Fortunately, client, Snell Heating & AC, an Omaha-area HVAC Company, is the first to benefit from the advanced 3d effects, transitions and titling:

Susan Stern also created a new animated Stern PR outro to be placed at tail-end of Omaha Videography projects – using these newly-acquired advanced skills:

Few people realize the labor-intensive effort of putting together a creative, stand-out Omaha video production for TV or internet. It takes hours to complete with each video frame manually manipulated and produced to perfection. “I’ve been doing Omaha Video Production, starting with TV news stories since 1991, followed by commercial production. It takes a keen, highly creative eye to do it. Many Omaha videographers slap productions together with not much thinking OR use a canned approach,” notes Susan Stern, an Omaha Marketing Consultant.

No wonder companies comes to me for Omaha videography. I am a one-person Omaha area Video production shop. I create commercials at a higher standard. I handle the HD videography, graphics, script-writing, voice-over, editing and directing,” remarks the Omaha videographer.

“What sets apart Stern PR Marketing Video Production from the rest – is easy. I tend to handle all on & offline marketing for my clients – so, unlike an outsider with one task to do, I’m intimately knowledgable about my clients products and services – since I handle it all. That translates into exceptional Omaha Commercial script-writing and video production.”

(Omaha, NE) — An integral part of building your Omaha company brand is promoting a consistent & polished image on & offline. Everything your business puts out there reflects your company image, so hiring a competent and creative Omaha marketing consultant, well-versed in all media/print aspects is a must-have for a successful marketing strategy:

Logo

Business Cards

Website Design & Navigation

Internet & Broadcast TV Commercial

Brochures

Slogan

Print & media Advertisements

Notes Susan Stern, “every aspect of your marketing plan should have a common and consistent theme across-the-board: overall color, design and appearance of all things communication that your company promotes. This is not a do-it-yourself project.Only a competent Omaha marketing consultant has the tools and industry knowledge to streamline a company image at a professional level.

“I am one of the only Omaha marketing consultants in town that handles all things communication on & offline.Most Omaha advertising and marketing firms have up to 5 (five) people managing your company image. That means, behind-the-scene, one person handles the copywriting, another does the graphic design, and most likely other tasks such as Omaha website design & development are outsourced with high costs passed onto you. With so many people working on your image branding, that can present a problem in terms of image consistency, too. “With Stern PR Omaha, you have solely 2 (two) professionals managing your marketing! Costs are very reasonable. Your image remains consistent. Reaching Susan Stern to communicate is easy, too. Pick up the phone, send an email or text.

Yes, image is almost everything to a business, but not the end-all-be-all. Yes, a company’s image can help customers remember your business, but the quality of the image is what makes a lasting impression. In other words, a fantastic logo on a business card will have little influence if the card paper itself looks cheap. The quality of your business card image portrays to customers on a conscious & subconscious level. Therefore, a low quality image on your business card represents a poor quality company. Likewise, a polished biz card which contains a great looking logo and easy-to-read font and all contact information positioned on superior paper stock gives an outstanding impression of your business.

Equally as important as image is the substance of the service/product your company provides. Notes Susan, “give your customers something that exceeds their expectations, i.e., superior service compared to others, out-of-the-box production/service – at a reasonable price.”

A successful brand identity is based on SO MUCH MORE than just a talented designer’s or copywriter’s interpretation of your company. Branding strategy must capture the essence of the company’s vision and summarize the benefits that your target demographic will experience when doing business with you. “Here at Stern PR Omaha, not only will my clients receive meticulous branding of your company image on & offline, but the image will be consistent, streamlined and professional, backed by superior customer service, affordable rates and an advocate who works on your behalf within your budget,” emphasizes Susan Stern.

For more information and inquiries, please contact Susan Stern direct in Omaha at (402) 212-7489. Visit official website here.

Susan Stern is a one woman band, per say. She is an Omaha copywriter, graphic designer, website developer, video producer, photographer and traditional/internet marketing consultant. She is, most importantly, a mother to the most amazing kid ever. You can follow her onTwitterand Google:+ Susan Stern