MashUP is an accelerator for anyone with a great idea within the music & tech sphere. Our aim is to attract some of the best innovators and provide them with free office space at our MashUP hub at 657 Oslo in an innovation- focused environment. MashUP will provide selected startups with guidance from experienced talents from tech, music, legal and other competences necessary to make an idea into a real business. We believe an initiative from the inside of the music business has a greater chance of succeeding in the long term.