Alex Sharp in Suite101: “One of the most socially beneficial uses of social networking is allowing people to have the opportunity to find needs and fill them. Instead of charities and causes needing to cast a wide mailing-net and hoping to catch a few interested people, non-profits are setting up and participating in social networking websites to allow interested givers to find ways to help the causes near to them. Although a web-presence is not the best way to start a philanthropic endeavor, it is the best way to build upon something that is already in place.”