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Investigation Discovery Earns Strong Double Digit Growth in November

12.09.2016

Network Achieves Best November Ever - Top 10 Network for W25-54 in Prime; Top 15 for P25-54

Investigation Discovery continues on its record-setting pace in November, with strong double-digit growth across almost all demos and an average of 993k P2+ watching in prime time (L+3). Year to date, ID is ranked #9 for delivery of W25-54 in prime and #15 for P25-54 in ad-supported cable. For total day delivery, ID is the #2 network for W25-54 (behind only HGTV) and the #6 network for P25-54 year-to-date.

Standouts for the month included the perennial hit series HOMICIDE HUNTER: LT. JOE KENDA, averaging 1.66M P2+, and the debut series PEOPLE MAGAZINE INVESTIGATES, averaging nearly 1.3M P2+. Other top performers included ON THE CASE WITH PAULA ZAHN (which will celebrate its 200th episode in December); GRAVE SECRETS; MARRIED WITH SECRETS and 1980s: THE DEADLIEST DECADE.

In November, ID ranked #1 in both prime and total day for length of tune in all of television among P25-54 and W25-54. ID has now seen 18 consecutive months of year-over-year prime delivery growth for P25-54.