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Stephan Spencer

Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O'Reilly. The Art of SEO, now in its third edition and weighing in at nearly 1000 pages, is considered THE bible on search engine optimization, boasts testimonials from such industry giants as Seth Godin and Tony Hsieh, and is even used as a textbook at universities.

Stephan founded Netconcepts in 1995 and grew it into a multi-national SEO agency before selling it in 2010 to paid and organic search software/services agency Covario, which was in turn acquired in 2014 by ad agency conglomerate Dentsu Aegis. Stephan invented a pay-for-performance SEO technology called GravityStream that was also acquired and is now part of Rio SEO. After completing his earn-out in 2010, Stephan continued in the online marketing, ecommerce, and SEO space as a highly sought-after SEO and digital strategy consultant. His clients post-acquisition have included Zappos, Sony Store, Quiksilver, Best Buy Canada, Bed Bath & Beyond, and Chanel, to name a few.