Interprint Design Week in São Paulo

Meeting point for interior design, trends and innovation in Latin America

This year's Interprint Design Week in São Paulo / Brazil comes with a new perspective: it will be a meeting point for international designers, influencers, trendsetters as well as an entire global team of partners, customers and suppliers of the timber and furniture industry.

On March 13 and 14, Interprint launches a spotlight on the main global trends, presenting talks and workshops with artists and influencers, bringing to Brazil the celebrated Scandinavian trend expert Stefan Nilsson, as well as influencers of Brazilian culture Katia Lopes and Lucas Kenji, awarded designer Suzanne Reboh and Maurizio Burrato of Interprint's International Design Team.

Innovation, technology, art and crafts, ideas and applications meet at Interprint's Design Week. It will be held on March 13 and 14 from 9:00 a.m. to 12:00 a.m. in the "Casa da Fazenda Morumbi", near the Expo Revestir Pavilion. Expo Revestir, which takes place in the same week, will present examples of Interprint's designs showcased in exhibitor launches.

"At Interprint's Design Week, we will not only see decors, but also how people act as influencers in choosing design: the very important role of social networks in design development," says Lourdes Manzanares, Managing Director Sales and Marketing of Interprint Brazil. "We are going to show as well highlights from the main European trade fairs as designs that we presented in November at our first international HUB Festival in Germany, some of which have already been included in the collections for the South-American market", she points out. "I am very pleased that our first design festival has already produced results, which we will find exhibited during the ExpoRevestir in the new collections of our customers."

Franciele Bayer, responsible for Marketing & Design at Interprint Brazil, anticipates that there will be many points of view. "One can find trends ranging from minimalism and urban style to mid-century, retro and also domestic and regional styles. Such is the 'joy of life' approach."

The Interprint Design Week will have stations of talks, workshops and presentation of products and launches. "Our proposal is to bring a super-advanced vision of living, based on our research in technology, design and society behavior balanced with our customer's needs," she says.