1.27.2008

CareerBuilder: "Start Building"

CareerBuilder.com fumbled during last year's Super Bowl with an office jungle ad. That campaign isn't returning in Super Bowl XLII. But CareerBuilder does return to the Super Bowl for the fourth straight year.

CareerBuilder has two 30-second ads - one in the 2nd quarter and the other in the 3rd quarter of the game. The new ad campaign targets disgruntled workers stuck in a career funk. The company is encouraging workers to move on to a better job, using elements such as spider attacks, a raging heart, an unusual rescue, self-intervention and an overbearing boss.