Toy Maker Or Military Contractor?

Cockeyed.com is showcasing an innovative (and very serious) use for Silly String. American forces in Iraq and Afghanistan are using the cans of amusement to detect trip wires. The brightly-colored string gets draped over even the finest tripwire, making it easy to spot.
First introduced in 1969 by Julius Samann, Silly String is non-toxic, non-flammable, and free of CFCs. Ergo, this low tech safety device is also safe to use.
[via Lifehacker]

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Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.