657: How SimpleOrder by Upserve is Revolutionizing The Restaurant Industry

SimpleOrder was founded in Tel Aviv, Israel in 2012 by restaurant industry veterans who saw a critical need to bring back-of-house operations into the 21st Century. The all-in-one restaurant inventory management platform optimizes and streamlines Back of House restaurant operations featuring online purchasing, real-time food & menu costing, POS sales integration and automatic – Purchase Order to POS – inventory management! Designed to “bridge the gap” in the supply chain between restaurants and their suppliers.

SimpleOrder provides restaurant operators with an automated inventory system that provides counts in real-time, reducing food waste while simultaneously streamlining the ordering and replenishment process. SimpleOrder currently helps thousands of restaurants in over 25 countries reduce waste, cut costs and streamline operations.

On today’s tech podcast, I want to explore how they are using technology to connect the whole house, from the front-of-house POS to the back-of-house cost management, down to the recipe level. Judith Goldstein explains how restaurants should only have to go to one place to get all they need to provide remarkable hospitality.

With an intuitive understanding about what the market needs and a strong ability to connect with people, Julie develops powerful organic marketing campaigns through community management, high quality content, social media development, branding, and costumer engagement. Armed with an educational background in food science and a speciality in food technology, she also works with food related businesses with brand and business development, communications and marketing.

On today’s tech podcast, I also learn more about the story behind the company, from encountering frustrating pain points that inspired them to bootstrap their way to success to the recent acquisition by Upserve and what that means for the future of the business.