Known for it’s innovative and premium products such as Apple Pay, IPhone, iPad and iPod, Apple has taken it’s ‘innovative mind’ a step further by transforming it’s retail stores into temporary art galleries. This was done as a continuation of it’s launch of Apple’s “Start Something New” campaign on its website featuring artwork created on Mac and iOS devices.

Apple’s latest ad campaign shows how Apple devices can be used to create art. Photo: Storeteller/TwitterRead more at http://www.cultofmac.com/307688/apple-stores-transformed-art-galleries-new-ad-campaign/#7xzZD7Oc762K6UVp.99

The campaign seems be going worldwide as other customers in New York and Toronto, Canada also reported that Apple stores in their respected countries also showcasing art from the campaign.

“Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.”

Customers who visits any of Apple’s brick and mortar stores can expect to see art forms that was featured in its Start Something New Campaign on its website. All these art forms features apps like Procreate, Brushes 3, Slow Shutter, VSCOCam,Waterlogue and iDraw and highlights artists including Roz Hall, Matt Pyke and Craig & Karl.