EA PLAY 2017: Tune Into "Live @ EA PLAY" To Get a First Look at Eight Games and More Surprises

Stay Tuned to EA.com After the Live Show for Producer Interviews &
Guided Demos of EA's Biggest Franchises

Fans Attending in Hollywood Will Have a Chance to Meet NFL Legend
Barry Sanders

REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: EA) announced today that "Live @ EA PLAY"
will provide new looks and deep dives into its biggest games, new
reveals and more. "Live @ EA PLAY" will also showcase the first live
multiplayer match for Star Wars™ Battlefront™ called "Assault on
Theed". The match will utilize a prequel-era map and feature 40 of the
biggest YouTube influencers in the world, including StoneMountain64.
For the millions of fans who will not attend EA PLAY in Hollywood, EA's
show can be viewed from 12:00pm-1:30pm PT here.

"Live @ EA PLAY" will include the following blockbuster titles, as well
as more surprises:

Star Wars™ Battlefront™ II - Featuring all Star
Wars eras, a single player campaign and epic scale multiplayer
battles, Star Wars™ Battlefront™ IIpresents the most
robust Star Wars game to date. The game is developed in
partnership with three powerhouse studios: DICE, Motive™ Studios and
Criterion™ Games, each with a rich background of creating
award-winning games.

EA SPORTS™ FIFA 18 - Powered by Frostbite™, EA
SPORTS FIFA 18 blurs the line between the virtual and real worlds,
bringing to life the heroes, teams, and atmospheres of the world's
game.

NBA LIVE 18 - Delivering gameplay innovations and
a brand-new way to play with ‘The One', NBA LIVE returns with
an experience completely centered around a player's individual journey.

Need for Speed™ Payback - This explosive
adventure is filled with intense heist missions, high stakes car
battles, epic cop pursuits and jaw dropping set pieces. It's
blockbuster gameplay never before seen from the series, fueled by a
gripping story of betrayal and revenge. With Need
for Speed Payback, it's about building the perfect ride, getting
behind the wheel and playing out an action driving fantasy.

Battlefield™ 1 - It's a Summer of Battlefield including
the entry of the Russian Army and the biggest front of WW1 in Battlefield
1 In the Name of the Tsar. Partake in the skirmishes of the Albion
assault in a freezing archipelago and fight in the snow-covered
ravines of the treacherous Lupkow Pass.

EXTENDED BROADCAST

Immediately following the press conference, on EA.com the livestream
will continue until 3pm PT with a behind-the-scenes look at what's
happening in the FanFest at EA PLAY. The livestream will provide a
closer look at five games - Star Wars™ Galaxy of Heroes, Need
for Speed Payback, Madden NFL 18, FIFA 18 as well as a
64-person multiplayer match of the all-new Battlefield 1 map,
Nivelle Nights.

FANFEST

EA PLAY 2017 is one of the biggest pop culture events of the summer. At
the heart of EA PLAY is the FanFest, which will house more than 150
hands-on gaming stations. Here fans will be some of the first to play
EA's newest lineup of games.

On Saturday night, the multi-platinum Grammy®-nominated rapper Nas will
headline a live performance with DJ Green Lantern and rapper Dave East.
On Sunday, players will have a chance to get an autograph or take a
selfie with NFL legend Barry Sanders. On Monday, from noon to 5pm PT,
fans who play Star Wars Battlefront II and win their round will
compete to win a free trip to Gamescom 2017 in Cologne, Germany and have
a special experience with the Star Wars™ Battlefront II team. See
the official rules at: https://www.ea.com/eaplay2017/star-wars-battlefront-ii-ea-play-competition-official-rules

The FanFest is powered by the world's most robust gaming systems
including Xbox One, PlayStation®4, PlayStation 4 Pro, Nintendo Switch™,
and PCs powered by Intel. The monitors are furnished by BenQ,
the official monitor sponsor of EA PLAY. Hardware peripherals are
provided by Logitech
G, the exclusive hardware peripherals partner of EA PLAY.

EA PLAY is open to the public and tickets are free. The FanFest schedule
is:

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company develops and delivers games, content and
online services for Internet-connected consoles, mobile devices and
personal computers. EA has more than 300 million registered players
around the world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality brands such as The
Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™,
Dragon Age™ and Plants vs. Zombies™. More information about EA is
available at www.ea.com/news.