Their passion is creating outstanding ciders and perries using traditional, low-tech methods and only pure fruit juice from unsprayed orchards. Apart from a small amount of sugar nothing is added - no sulphites, no artificial yeasts and no chemicals - just the best fruit sourced locally, then pressed, allowed to ferment naturally and mature slowly.

Every Autumn they meet with the friends of Prior's Tipple at their cider barn in the Worcestershire village of Cleeve Prior. Fruit is first gathered by hand from the neglected orchards of the surrounding villages before being pressed on their traditional man powered screw press. The naturally occurring wild yeasts can then begin the slow process of fermentation, giving each batch a unique flavour. Although not certified organic, their cider is made using 100% undiluted apple juice from unsprayed orchards making it a pure and natural product. They have revived ciders and perries that have been enjoyed in The Vale for generations.