Comments on: Maryland trade group discusses ways to lure new boatershttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/
Soundings OnlineFri, 31 Jul 2015 15:50:31 +0000hourly1http://wordpress.org/?v=4.2.1By: Shirleyhttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11427
Thu, 12 Sep 2013 18:17:18 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11427Our industry needs to work on selling boats to people other than upper class white people. how about the upper class black and hispanic family? We never see them in our brochures. Always White people.
How about making accessibility to the water better?, more boat ramps? Oh yes, that is expensive waterfront property, that only wealthy white people can buy.
How about our industry work on building boats for the middle class agian?
With trailers, and reliable fuel efficient engines? at a price people can afford.
We need to stop living in a white world. the rest of our population is not white.Nor are they wealthy.
]]>By: Captdavidhttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11426
Thu, 12 Sep 2013 04:15:04 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11426I was lucky. We had a summer cottage on Lake Ontario and my parents always had some kind of boat. A coffee can was our bilge pump and a set of oars our auxiliary power. At this years Miami Boat show Sea Ray introduced a new twin outboard model priced at $500,000 (give or take) and in an interview on TV had the nerve to call it a family boat. I’m curious as to whose family they had in mind? Today small cars can’t tow anything, rack and stack’s are expensive, fuel costs and insurance are out of sight, no wake zones and endless regulations take a lot of fun out of boating. Is it really hard to see why there are so few new boaters coming on line? I’m a licensed captain and sell boats for a living. I see who doesn’t walk in the door.
]]>By: Thaddeus B Kubishttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11424
Wed, 11 Sep 2013 21:05:56 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11424Our industry is not the first to suffer this fate. Other recreational industries have addressed this marketing issue and have to a degree opened up the age group. Graying is one of four stages in the marketing cycle and each stage has a defined strategy that needs to be used to counter the graying or add some hair color to the overall marketplace.
]]>By: Chuck Fisherhttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11423
Wed, 11 Sep 2013 20:54:18 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11423The first thing to be done is to convince manufacturers to build entry level boats that younger prospects can afford. Page through almost any boating publication and see the high-priced boats and gadgets being advertised. These items are great, but they are not helping attract new boaters
]]>By: Henryhttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11422
Wed, 11 Sep 2013 20:19:20 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11422I would suggest the MTA to look into the marine infrastructure. Many marinas are being sold and turned into waterfront condos. The marine trades staff are graying and finding a good diesel mechanic under 45 is almost impossible.
]]>By: wayne muellerhttp://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11419
Wed, 11 Sep 2013 20:08:15 +0000http://www.tradeonlytoday.com/2013/09/maryland-trade-group-discusses-ways-to-lure-new-boaters/#comment-11419Using the word lure is probably not a good way to approach potential new buyers. Either as a noun or verb.
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