Billy Reid

Billy Reid holds a special place with us here at grae. It was one of the very first brands we brought to the store when we opened. We love it partly because it was unlike most of what we were seeing in the marketplace, but mostly because it stood out, not in a, "look at me," sort of way, but rather,...

Twin brothers, Mike and Alex Faherty grew up surfing and dreaming of one day starting their own clothing line. After Mike spent years at Ralph Lauren and Alex in fiance, the brothers begin work on their dream, first launching men's and women's sustainable swimwear which soon leads to a full collection of soft washed shirts, shorts, knits and more. Faherty...