September 2013 ADM Blog Posts (158)

The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate.

For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become…

West Palm Beach, FL – September 25, 2013 – Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer. Woodard previously held leadership positions at eLead,…

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more…

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

Social media is saturating the workplace in both marketing efforts and personal use. So what happens when employees turn to social media to discuss or complain about workplace experiences? Is it free speech or is it legal to terminate the offending employee? The National Labor Relations Board (NLRB) is working to define employee and employer rights in regards to social media. Unfortunately, the laws are still evolving, leaving room for varying interpretations. Currently,…

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