Brand Union

We are a global brand agency with deep expertise in brand strategy, design, interaction, brand management and employee engagement. 500 people. 25 offices. Every major market. We have been part of WPP Group since 1986.

Experiences form the basis of all kinds of human relationships, with other people and with the world around us. We believe it's just the same for brands. Successful brands make lasting impressions on us as a result of continual, positive moments of interaction. These experiences influence satisfaction, build loyalty and create emotional attachment.

We help clients define, create and curate the moments of interaction that are essential for brands to thrive, today and tomorrow. We have created a proprietary framework to assess brands holistically from a user perspective. This helps us see opportunities to define and create better, more effective experiences for our clients. We capture and visualise these opportunities in a unique Experience Imprint.

Our approach is framed around four brand fundamentals: Impression, Interaction, Responsiveness and Resilience. We believe that together these factors determine the overall success of a brand, both today and in the future. The diagnostic framework extends to 12 factors, grouped around the fundamentals, to facilitate deeper qualitative and quantitative analysis.