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the difference about northern American’s emoticons are vertical 🙂 and in Japanese they do it sideways like all those above. In japan they called those “顔文字” (かおもじ – kaomoji).

“In the middle of June, goo Ranking surveyed its readers by means of a public internet questionnaire on what emoticons, or smilies, they often used in mail from their personal computers.” and here is the result (via what japan thinks.com)