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Google Inc (NASDAQ:GOOGL) and Walt Disney Co (NYSE:DIS) are doubling down on their efforts to include kids in their tech products’ reach, Bridget Carey reports via CNET.

According to the editor, Google Inc (NASDAQ:GOOGL) is likely developing multiple products for kids while Walt Disney Co (NYSE:DIS) is launching applications for the younger audience.

“Amazon is not the only tech company expanding into kiddie products. Google plans to create kid-friendly websites and software specifically for kids aged 12 and under,” Carey said.

According to the CNET editor, the Google Inc (NASDAQ:GOOGL) vice president in charge of this project told USA TODAY that the company is indeed working on a project with kids in mind. Though no specifics were given to the publication, Carey ventures that the possible products that may come out of this project includes a child-friendly version of their search engine, YouTube and / or their Chrome browser.

Carey noted that it is hard to make websites for kids because there are laws in effect that limit how much data an organization can collect from younger users. The editor’s comment about Google Inc (NASDAQ:GOOGL) being like Amazon.com, Inc. (NASDAQ:AMZN) refers to the internet commerce giant’s recent launch of its own line of diapers and baby wipes.

Meanwhile, Walt Disney Co (NYSE:DIS) is reported to have announced new applications geared towards educating the young.

“Disney is also expanding tech for kids. It just announced a new line of education apps for kids aged three to eight. These ImagiCademy apps teach math, science, art, reading and social skills and they have companion apps for parents. A grownup can follow what their kids are doing on the learning from their own separate smartphone,” Carey said.

According to the CNET editor, Walt Disney Co (NYSE:DIS) will first release Mickey’s Magical Math world on December 11. The app is free to use and also ad-free but additional activities cost $5 each.

Andreas Halvorsen’s Viking Global reported owning 923,500 Google Inc (NASDAQ:GOOGL) shares by the end of the third quarter. Also by the end of the same period, Ric Dillon’s Diamond Hill Capital reported owning about 2.64 million Walt Disney Co (NYSE:DIS) shares.