HOW TO USE THE TAGLINE

Resources are available for Ontario's libraries to promote the value and impact of your library in the Ontario context. They are licensed to you under a Creative Commons license at no charge.

Narrative Toolkit"A Visit Will Get You Thinking.” isn't just a simple sentence. It's a hard-working tagline that acts as a call to action and when placed in the right storylines, activates the public’s imagination. This narrative toolkit is designed to help you create those storylines. It gives you everything from strategic thought, to messaging structure and key sound bites. It is a resource for you to return to over and over as you bring the tagline, and your own Library’s brand to life with new relevance.​

Graphic GuidelinesYour adoption of this line is important to us all. Most research shows that people need to see a message over eight times before it registers. In today’s very mobile society, the more we use the line the more we help each other and ourselves. Envision this tagline uniting all libraries in a common goal.

Within the document below, we have provided you with a few simple to use graphic guidelines. We want to make the adoption of this marketing asset easier for everyone.

DownloadsThis tagline was created with your library in mind. Use the tagline to complement your existing marketing and corporate standards. You can also use the tagline with specific font and style treatments...the choice is yours. The link below provides you with digital downloads as they become available. This includes Public Service Announcements and graphics.