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NEW INTERNET LOBBIES CROWD TECH FIELD — Michelle Quinn has the story: “Even as two tech group stalwarts discuss merging, new advocacy groups are sprouting up. The groups are launching despite tech industry talk that it needs to consolidate its lobbying effort inside the Beltway and reduce confusion over the alphabet soup of trade associations and coalitions.

But consolidating around a single trade group — such as the Hollywood studios and the manufacturing sector have done — may be a step for the industry when it hits middle age. Now, with so much of the economy happening online, there is more of a need for smaller groups to band together on certain issues, some say.” More, for Pros: http://politico.pro/Pv1IUa

STEM GREEN CARDS ISSUE HEATS UP — In advance of House action later this week on Rep. Lamar Smith’s STEM green cards measure, Sen. Chuck Schumer plans to put down a marker today by unveiling his own bill on the subject. Unlike Smith’s bill, Schumer’s proposal would make green cards available for foreign graduates with advanced degrees from U.S. schools without eliminating a diversity visa program. But Schumer’s bill also includes a two-year sunset. House GOP leaders are planning to put Smith’s bill to a vote under suspension later this week. We’re tracking.

NOW WHAT FOR DIGITAL GOODS BILL, AFTER CBO SCORE? — Congressional scorekeepers say the House version of the legislation could take away a total of $3 billion or more from state and local governments, and that's bad news for sponsors who hoped to move the bill quickly before the end of the year. So what's next? In the House, an aide to the chamber's Judiciary Committee told MT, “The legislation is still in progress. Officials and stakeholders continue to meet to resolve differences about the bill.” The panel chairman, Lamar Smith, helped shepherd the bill through committee earlier this year.

The measure has Senate backing from Sens. John Thune and Ron Wyden. Thune's folks didn't comment to MT, but a spokesperson for Wyden said the work now is to "understand" CBO's methodology and assumptions that produced its estimates while working with stakeholders on the bill. But, the Wyden spox noted: "The CBO seems to assume that there are existing taxes that would be voided by this proposal. It is likely, however, that any such taxes are already in violation of the multiple and discriminatory provisions of the Internet Tax Freedom Act."

Good Tuesday morning and welcome to Morning Tech, where we see that Owen Wilson and Vince Vaughn are getting to work on “The Internship,” a forthcoming movie in which the two guys' characters lose their jobs and hatch a crazy scheme to land coveted internships at Google, according to AllThingsD (http://dthin.gs/QjMmUs). Vaughn’s description of the movie in a Huffington Post interview: “Owen and I lose our jobs and become interns at Google. We get free food, we get to play ping pong and take naps.” The two were spotted Friday on Stanford’s campus, which lies just a few miles from Google's Mountain View, Calif., headquarters. Photo: http://bit.ly/PLioJa (h/t Elizabeth Titus.)

Since you probably can’t take a nap, you might as well send comments and tips to jkamen@politico.com or @jesskamen. Find the crew’s contact info below today’s Speed Read and find Pro on Twitter @POLITICOPro.

ICYMI: GENACHOWSKI MOVES ON PROGRAM ACCESS — From Brooks Boliek: “FCC Chairman Julius Genachowski is hoping to keep access to cable-dominated programming open, even as he proposes to let a rule guaranteeing access to exclusive TV shows owned by cable operators expire. On Friday, Genachowski circulated a notice of proposed rulemaking that would let the exclusive contract provision of the “program access” rules sunset on Oct. 5. Genachowski also wants to give telephone, satellite and other cable competitors a venue to complain if they feel they are treated unfairly, commission officials told POLITICO. ... [FCC sources] said it continues to allow program-access complaints from cable competitors to go forward, under the FCC’s legal authority to prevent unfair or anti-competitive practices in connection with the sale of programming.” More: http://politico.pro/RZDkxE

SUNLIGHT OPENS SILICON VALLEY OFFICE -- The Sunlight Foundation is expanding in Silicon Valley. It picked up Bill Pease, a software entrepreneur who served as chief scientist at GoodGuide, as its "evangelist" to Silicon Valley and to partners and funders throughout the West. He is Sunlight's first full-time employee in California. "With Bill on board, the information services and technology used by Sunlight to shine a light on Washington can be shared with the developers, companies and investors of Silicon Valley,” said Ellen Miller, the foundation's co-founder and executive director, in a statement.

** A message from Neustar: At Neustar, neutrality is so vital to what we do that it’s even in our name. We direct every call nationwide, and we treat each call the same. That's the importance of neutrality. That's Neustar — The Technology Behind the Technology. Follow us on Twitter @Neustar. **

BASS, BERRY AND SIMS ADD TWO — Bass, Berry and Sims PLC has added two attorneys to its D.C. office: James Carpenter, who will join the firm’s Intellectual Property and Technology Practice; and Anne McNamara, who joins the Compliance and Government Investigations Practice. Carpenter concentrates his practice on procedural and technical support related to patent litigation, while McNamara represents companies and organizations in government and internal investigations related to the federal Stark Law, Anti-Kickback Statute and Foreign Corrupt Practice Act. With the addition of Carpenter and McNamara, there are now seven attorneys at the firm’s Washington, D.C., office, which opened in January. The firm has over 200 attorneys representing numerous publicly-traded companies and Fortune 500 businesses around the country.

KUNDRA TO KEYNOTE SALESFORCE CONFERENCE — A year after he left the White House, Vivek Kundra is set to take the stage this morning at Salesforce's big conference in San Francisco. In an interview, the former federal chief information officer said one thing he has learned from being executive vice president of emerging markets at Salesforce over the past eight months is that when it comes to making technology purchases and assessing their impact, "government should be impatient. It can't afford to squander away millions."

Kundra said he is intrigued by how algorithms will become more important to regulators to make laws more adaptive to real time information. "Cities are going to be the first ones with old infrastructure and big data,” said Kundra, who was recently named the new chair of the Global Agenda Council on the Future of the Internet 2012 at the World Economic Forum.

SILICON VALLEY MONEY IN LONG-SHOT FIGHT AGAINST DEATH PENALTY — Reed Hastings, chief executive of Netflix, has given $250,000 to support Proposition 34, a California ballot measure that would abolish the death penalty, The San Jose Mercury News reports. Laurene Powell Jobs, Steve Jobs’s widow, gave $150,000 to the cause. Yahoo CEO Marissa Mayer also contributed, as did actor Ed Asner and musician Jackson Browne. http://bit.ly/RchoQa

VOTERS DECIDE HOW CAMPAIGNS CAN APPROACH THEM — NationBuilder, which last week announced it has made the entire United States voter file available for free for the first time, also has a way for voters to set preferences on how they want to be contacted by candidates, such as by emails, text, mail, home phone calls or — the old fashioned approach — knocks on doors. This ability to create preferences doesn’t prevent campaigns using the voter file provided by the site to contact voters in ways they say they don’t want to be contacted. The company says that “while campaigns will not be legally required to follow your preferences, the smart campaigns will respect your wishes if they want your vote.” To create the setting, a voter has to first “claim” their voting record, which reveals one’s voting history. http://bit.ly/RTNvTj Last week, the FCC reminded campaigns that they needed people’s permission first before sending robocalls or texts to mobile phones, or face fines up to $16,000 per violation. http://politi.co/RWmzDy

REPORT: APP MARKET ONLY KEEPS GROWING — The market for mobile apps is poised to grow significantly in the near future, according to a study released yesterday by the Application Developers Alliance. The report found that nearly half of the U.S. online population has downloaded at least one app, and nearly a quarter has paid for an app. It also found that among users with app-capable devices, 74 percent had at least one app; in the next six months, about one-third of app users planned to use apps more often, and one-third of non-users planned to start using them. An infographic: http://bit.ly/Qh0bA4

The study comes on the heels of last’s week’s House E&C trade subcommittee hearing on mobile apps, at which lawmakers got an earful from industry representatives on the witness panel about the impact of mobile apps on the economy and the need to free up spectrum to accommodate the booming industry, among other issues.

TODAY: BROADBAND BREAKFAST CLUB — The Broadband Breakfast Club — sponsored by Comcast, Google, ICF International, NCTA, TIA and US Telecom — holds its September briefing on “Measuring Broadband Performance: What Have We Learned in Four Years?” Panelists include Martha Duggan, senior principal for regulatory affairs at the National Rural Electrical Cooperative Association; Allan Friedman, research director of the Center for Technology Innovation at Brookings; Thomas Gideon, technical director for the Open Technology Institute at NAF; NCTA VP and Associate General Counsel Steven Morris; and David Young, vice president of federal regulatory affairs at Verizon. The event starts at 8 a.m. at Clyde’s of Gallery Place. http://bit.ly/9QJ1C

NDN, NARUC PANEL ON CYBERSECURITY AND ELECTRIC RELIABILITY — NDN and the National Association of Regulatory Utility Commissioners host a panel on "Cybersecurity and the Reliability of our Nation's Electric System." Speakers will include Miles Keogh, director of grants and research for NARUC and author of "Cybersecurity for State Regulators"; and Jacob Olcott, a cybersecurity expert at Good Harbor Consulting LLC. The event starts at noon. More info: http://bit.ly/PB41qx

INTRODUCING POLITICO PRO DEFENSE: Starting today, readers will get the latest news on sequestration, appropriations, procurement and the power struggles among the White House, Congress and the Pentagon — brought to you throughout the day via breaking news alerts, quick Whiteboard items and in-depth journalism — plus invitations to exclusive, subscriber-only events. Pro Defense subscribers will also receive an enhanced version of Morning Defense every day by 6 a.m. Nonsubscribers will get the current version of Morning Defense at 9:30 a.m. Don’t miss a minute of coverage; to learn more, contact Pro Services at (703) 341-4600 or info@politicopro.com.

PRO TRIVIA TONIGHT — Join hosts Patrick Gavin and Tony Romm at 6 p.m. for another round of questions on all things policy, politics and D.C. Pros can RSVP with their team of four to awilliams@politico.com

SPEED READ

SUCCESS OF CROWDFUNDING PUTS PRESSURE ON ENTREPRENEURS: For many entrepreneurs, getting the money is the easy part, The New York Times reports: http://nyti.ms/Uhl962

ALL THE TV NEWS SINCE 2009, ON ONE SITE: It’s the latest ambitious effort by the Internet Archive, which has already digitized millions of books and tried to collect everything published on every Web page for the last 15 years, The New York Times reports: http://nyti.ms/S1ag36

FOOD MAKERS HOOK KIDS ON MOBILE GAMES: U.S. food companies are reaching children by embedding their products in games for touch-screen phones and tablets, The Wall Street Journal reports: http://on.wsj.com/NyRGmJ

WHY WI-FI IS OFTEN SO SLOW: Most customers get little more than 50 percent of the capacity promised by their Wi-Fi routers, The Wall Street Journal reports: http://on.wsj.com/PmMK2X

JUDGE WON’T DISSOLVE U.S. SAMSUNG TABLET INJUNCTION: Judge Lucy Koh denied Samsung’s motion to get a June ban on its tablet reversed, but she said the motion brought up a “substantial issue,” CNET reports: http://cnet.co/OV2UiS

** A message from Neustar: No matter how many billions of calls are made across the country, Neustar makes sure they are all routed correctly. Our technology performs at an astonishing 99.999% success rate. And because all calls are created equal, we handle each call the same way, without playing favorites. That's neutrality — and it's so central to doing the job right that it's even in our name. We're Neustar — The Technology Behind the Technology. Learn more at www.neustartechnology.biz and be sure to follow us on Twitter @Neustar. **