Love is in the air! Valentine’s Day may be over, but that does not mean you should stop showing love to your members. Whether it is weekly eNewsletters or monthly updates, you are constantly connecting with your members. No one likes getting bogged down with irrelevant emails. Make sure you are sending content they actually […]

Social selling relies on connections, so how do you make sure you’re connecting with the right people? Talking to the wrong people means wasted time, and much fewer leads than if you talk to the right people. The trick is to qualify your leads before you even talk to them, but how can you do […]

There are a number of benefits to marketing automation that many organizations utilize. Marketing automation allows constant messaging across the multiple channels of an organization. In fact, “91% of the most successful users agree that marketing automation is very important to the overall success of their marketing across channels.” However, there are many benefits to […]

Whether you send it every week, month or quarter, don’t neglect your email newsletter. And by neglect, I mean don’t let it get boring. Don’t let your newsletter be the lost piece of marketing in your audience’s inbox each time you send. Like the latest iPhone, you have to keep evolving your newsletter with the […]

Can marketing automation help grow your association’s membership? Simple answer, yes. Marketing automation is the use of software to automate your marketing processes in a much more efficient way, and to deliver consistent, timely, and relevant content to your prospects and members. For associations, utilizing an automated marketing software can translate into growing membership by […]