I share my product marketing successes and failures with the Onward Nation podcast

Show Notes

Justin Topliff is a Product Marketing Manager at Infusionsoft, one of Arizona’s top tech startup success stories. He is helping change the future for 30,000 small businesses. Justin leads the product messaging and launches for Infusionsoft’s core and ancillary products and has led the marketing efforts that helped grow annual revenues by 40%. He is also the founder of ProductMarketingSummit.com, which disseminates free knowledge from over 40 of techs top product marketers and create a community for product marketers to share their tribal knowledge and learn from one another.

Secret — timesaving technique

Justin learned to say no — avoid shiny object syndrome — and not to juggle too many tasks at once. ONWARD!

Daily habit that contributes to success

Justin likes to exercise — you can’t neglect your body — exercise is a great way to clear your head.

Could have ruined your business — but now — an invaluable learning experience

Justin switched companies during a challenging time — and Justin tells the complete story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to be able to question themselves — and check their ego at the door.”

Most influential lesson learned from a mentor

“Don’t be obsessed with the pursuit of perfection — relax — mistakes will happen.”

Final Round — “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

“I would have implemented a system to help with our data-driven decisions and the overall customer experience.”

What one strategy or “recipe” would compound into big wins for business owners?

Don’t stop — follow a formula — and make sure to entice your audience with a clear value.

How to exceed expectations and add the most value?

An individual who remains disciplined — takes small steps — and can chip away at rather large tasks over the period of a year.

What strategy would you recommend new business owners focus on to best ensure success?