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An analysis of Commerce Cloud customer sites revealed that the majority of site traffic, sales, and conversions come via organic search. In fact, nearly 40% of online shoppers begin their product search with a search engine. Google is deeply embedded within the behavior of today’s digital savvy shoppers, and merchants without an effective SEO strategy are invisible to a large number of potential buyers.

SEO statistics at a glance:

Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5%, and Yahoo at 7%.2

Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%.3

Commerce Cloud Search Engine Optimization (SEO) Tools empower merchants to maximize their ranking in search engine results, improving organic traffic, boosting sales, and growing GMV. Developing an SEO strategy for digital commerce can be complicated by large product catalogs featuring hundreds or even thousands of available product listings. It’s critical for merchants to optimize their online storefront for both shoppers and search engines to navigate. Salesforce B2C Commerce provides merchants with a rich set of site architecture and SEO tools to help search engines crawl and index sites for more favorable page rank.

Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5%, and Yahoo at 7%.2

Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%.3

Metadata
controls how pages should be indexed and served to users on an S ERP (search engine result page) and in social media channels. Commerce Cloud makes it easy for merchants to create unique meta tags and optimize their rank by leveraging a rule engine built into Business Manager.