It’s well known that Israel is a powerhouse of innovation. Startups from all industries are changing the game in their respective spheres, whether it’s medical technology, software, image recognition technology, or many others.

Less talked about in the mainstream media and the public, yet no less important to the Startup Nation, is advertising technology, or as it’s commonly known, adtech. Israel is a true epicenter for adtech with companies spanning across all areas of the industry such as Outbrain to “anti-adtech” companies like Shine.