Port Jeff doughnut shop embracing breast cancer awareness month

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

One of the October creations at East Main & Main doughnut shop in Port Jeff Village meant to commemorate Breast Cancer Awareness Month. Photos from East Main & Main

Indulging in a delicious, fresh specialty doughnut can be done guilt free in Port Jefferson this month.

East Main & Main, a doughnut shop in Port Jefferson Village that opened in June and is named for the intersection it overlooks, has embraced the spirit of national Breast Cancer Awareness Month. In October, among the shop’s made fresh in-house daily selections has been an assortment of pink-decorated themed treats meant to honor the occasion and raise money for a worthy cause.

Port Jeff annually recognizes breast cancer awareness thanks to the Fortunato Breast Health Center Services at John T. Mather Memorial Hospital, the driving force behind Paint Port Pink, a month-long community outreach effort in the village with the mission of raising awareness about breast cancer, sharing information and education and fostering solidarity in the community. Every day this month, East Main & Main owners Lisa Harris and Robert Strehle have brainstormed new pink doughnuts to offer to customers, and a portion of the sales for each of the commemorative pastries will be donated to the Fortunato center’s Fund for the Uninsured at the end of the month. The fund is comprised of money from community donations and fundraising initiatives to offer discounted or no-cost mammography screenings to qualified patients.

“Cancer in general is a cause that’s near and dear to my heart and this was something we were definitely going to jump on board with and participate in,” Harris said during a phone interview. She said she has an aunt who is a breast cancer survivor and knows many others, so the decision to participate was easy. “We just look forward to getting more and more involved in the community in any way that we can, especially for causes we believe in.”

Harris said the pink doughnuts have sold out every day so far and the customer response has been enthusiastic. Some of the flavors have included pink guava, peanut butter and jelly, pink lemonade, a “pink diva” doughnut with gold glitter and many more. None of the flavors have been or will be repeated, and Harris said it has been a little stressful coming up with new flavors, which she said they do on the fly each day, but a dedicated team of kid tasters and other customers have offered feedback and suggestions to share the creative burden.

“It’s all sorts of fun,” Harris said of the creative process.

On Oct. 4, the shop featured a strawberry pomegranate frosted doughnut, and a satisfied customer commented on a photo of the creation on East Main & Main’s Instagram account: “Yumm! The best flavor! Can’t wait for it to reappear in the spring — hopefully?”

Also featured the same day was the Pink Party, a strawberry frosted doughnut dipped in rainbow sprinkles.

“Hands down the best pink-frosted donut I’ve ever had,” another Instagram follower posted. “Thank you for that magic.”

Harris suggested the success of the October promotion has inspired the owners to seek out more month-long features aimed at raising money and awareness for worthy causes in the coming months.

The American Cancer Society reports that the chance of a woman having invasive breast cancer sometime during her life is about one in eight. Since there is still no sure way to prevent breast cancer, increased awareness, education and early detection are critical components of breast health care. The Fortunato center recommends that women apply the following the guidelines for early detection of breast cancer: first mammography by age 40 and yearly mammograms after age 40; clinical breast exams at least every three years beginning at age 20 and annually after age 40; and monthly breast self-examinations.