Snapshots from the Tour of Utah

August 31, 2011

Earlier this month, Adobe had the opportunity to sponsor what is becoming to be known as America’s toughest stage race for professional cyclists—the Tour of Utah. Some of the biggest names in worldwide cycling were in town to conquer the 409-mile race from Park City to Snowbird, Utah.

As a sponsor, Adobe provided a webcast of the event enabling cycling enthusiasts from around the globe to participate in this prestigious race. We also integrated Adobe SiteCatalyst digital analytics into the Tour Tracker® webcast platform for real-time audience monitoring and insight sharing via mobile phones and the internet.

“The Tour of Utah is known in cycling for a reason-–it was awesome to see some of the world’s most celebrated riders in the world racing through our local roadways. I used the Tour Tracker daily to monitor the racers and the conditions and felt a real sense of pride with Adobe as a sponsor.” – Chris P, Director, Adobe Genesis Solutions