Creating a B2B and B2C overlap strategy | Industry News

Creating a B2B and B2C overlap strategy | Industry News

Industry News – Creating a B2B and B2C overlap strategy

B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to be developed for each audience. In some cases, businesses have a need to market to both consumers and businesses.