Uber is a convenient way to get a ride, but it requires individual accounts and credit cards. With the company's new Family Profiles, however, one account holder can more easily pay for a friend or family member's ride.

The feature lets an Uber account holder share his or her account with up to 10 people via a single payment method. But while it's called Family Profiles, you can share with people beyond mom and grandpa. Indeed, Uber said users can "decide who is family."

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"It's a great way to help loved ones, friends, or coworkers get where they want to go while you foot the bill," the company said.

To use Family Profiles, update to the latest version of the Uber app. From there, navigate to Menu > Settings. Scroll to "Add a Family Profile" and select the contacts you want to add. When they accept the invite, they can request rides from their phone, which will be charged to your credit card. Riders will need to select Family Profile as the default payment.

For now, Family Profiles is available in Atlanta, Dallas, and Phoenix. If all goes well, it could be rolled out to more cities in the coming weeks and months.

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