Design Elements

Design is an important aspect in creating and maintaining your visual communications. At Image360 RVA, not only do we handle design production and installation, but our graphic designers are trained professionals who are well-versed in all aspects of visual communication. Here are four important things to consider when working with our team to design your signage and custom graphics:

Visibility

The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance.

Letter Height
(Inches)

Distance For
Best Impact (feet)

Maximum Readable Distance (feet)

3"

30'

100'

6"

60'

200'

9"

90'

400'

12"

120'

525'

18"

180'

750'

24"

240'

1000'

36"

360'

1500'

48"

480'

2000'

60"

600'

2500'

The sign should also be placed in a location with maximum exposure to the target audience. In addition, many forms of visual communication also need to be visible at night. Lighted signage is a perfect solution for night-time viewing, and the solutions vary from electrical and LED signs to digital displays and illuminated cabinets.

Readability

The sign should be organized in a manner that readily conveys its intended message. Readable signs and graphics have key words and phrases that are emphasized with larger letters, bolder typestyles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Legibility

The sign should be legible and the typestyle selection is critical to the effectiveness of a sign. Sign legibility depends on the proper font to convey the desired image without sacrificing the ability to distinguish individual letters. Many script and specialty typestyles are difficult to read, especially over greater viewing distances.

A high-color contrast factor will improve legibility. Here are the best combinations, ranked in order of legibility from a distance:

1
Black on Yellow

2
White on Black

3
Yellow on Black

4
Black on White

5
Blue on
White

6
White on
Blue

7
Blue on Yellow

8
Yellow on Blue

9
Green on White

10
White on Green

11
Red on
White

12
White on
Red

13
Red on
Yellow

14
Yellow on
Red

Color Combination Effects:

Contrast

Vibration

Low Visibility

High Visibility

Noticeability

The sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Where weak color contrasts exisits, distinctions can be strengthened with an outline or drop shadow.

Ready to take the next step? Schedule a consultation with Image360 by calling 804-270-4003.

what our customers say

5 Star Rating!

We couldn't be more pleased! I am so appreciative of you all using your knowledge of the process and creative juices to come up with a sign that not only meets our basic needs but is unique and perfect for its location.

Kerri Barile, Dovetail Cultural Resource Group, May 2018.

5 Star Rating!

Kelly All was great to work with…very professional, great communicator, quick response time, and very attentive. Their design team and installation teams are equally as good - all were professional and dedicated to producing high quality work. We are extremely pleased with our final product in the new space!

Kim Kirks, C.H. Robinson, August 2016.

5 Star Rating!

I've been doing work with Image360 long before we started Spoken4 - we started working together when I was working for a local ad agency. The team at Image360 was (and still is) so helpful, when we started the business, it was a no-brainer who to turn to for our signage. They are much more than a typical vendor. They are thought partners, colleagues, and friends. The work is always high quality. Our signage is our main means of marketing Spoken4 and our ad clients, so the quality of production is critical. The relationship we've built with Image360 is one you can only hope to have with other businesses - we trust them with every project, recommend them to other businesses, and look forward to many more years of work together.

Katie Hurst, Co-owner, Spoken4, August 2016.

5 Star Rating!

I LOVE YOUR NEW VIDEO! It is a beautiful production and perfectly exemplifies what it is like working with your amazing team!

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Image360® is independently owned and operated. Image360® Centers may or may not perform or offer to perform electrical and/or installation work. If your local center does offer these products and/or services, it is their responsibility to comply with all state and local licensing and regulation code requirements. Your local Image360 can inform you if they perform this work, and if not can refer you to another qualified entity.