Facebook Marketing Forum

Facebook is working on a new app you can’t use — unless you’re a celebrity.

The VIP app, which sources say that Facebook is currently testing with a small group of famous people, essentially lets celebs (or their handlers) easily monitor Facebook fan chatter about themselves from a mobile device. From there, stars can quickly respond to fans on the fly, and can become a part of the conversation.

The project, which is in its early days, is another part of Facebook’s push to encourage celebrities to share more stuff on the site. And that’s part of Facebook’s larger push to compete more directly with Twitter for “public” sharing.Report: Facebook Testing App For Celebrities Only [allthingsd.com]