Both my kids like the taste. My son started refusing the Animal Parade vitamins cause of the taste, but he will eat these no problem. I like that these have Boron in them since it's important for healthy teeth and bones, and the active PLP form of Vitamin B6 which seems hard to find in a children's vitamin. Will purchase again.

As much as I love all the ingredients in these multi's as well as no refined sugars and I trust Dr Mercola, my 7yr daughter says they make her tounge tingle as she doesn't like that so won't be buying again unless this changes somehow.