The All Day app tracks everything you do throughout the day: wellness, nutrition, movement and rest. With its modern UX design and colorful brand look & feel, Adidas tasked us with creating icons that were edgy, abstract and that felt cohesive with their trendsetting design..

The idea behind the icons was to depict gestural movements and feelings, versus being literal. The final set is abstract and has fun with shapes, yet is rooted in perfect geometry.