Apple Targets Maps in Deal

Nice lede on John Paczkowski’s article on All Things D about Apple snapping up a small local data company to bolster its mapping service.

Last September Grant Ritchie, CEO of crowdsourced location data company Locationary, penned an article for TechCrunch describing five challenges Apple faces as it builds out its new mapping service. Ten months later he’s become part of the effort to overcome them.

Per usual, the terms are unknown and Apple won’t talk about its plans. But as Paczkowski points out, there really is only one goal when it comes to maps: Make the app better. Read the rest of his article.