While encouraging good journalistic ideas is a worthy goal in itself, Reuters believes that supporting new and varied networks of creators with different perspectives is good for both journalism and business.

Ultimately, journalism is about the story and the pursuit of truth; it is not about the news industry, a j-school or a traditional newsroom structure. By building bridges and finding new ways to augment and accelerate the creation of quality journalism, we believe that ultimately the public will benefit and perhaps change their minds about the noble profession of journalism.