The Decline of the Movie Trailer Voice

All I can say is WOW! What an amazing and interesting article today in The Globe and Mail regarding the decline of movie trailers utilizing the powerful vocal chords of voice over actors.

Here’s a small extract:

None of this year’s most-anticipated films, from the Godzilla remake to The Amazing Spider-Man 2, used voiceover in their debut trailers. Among last year’s top-10 box-office performers, only Disney’s animated film Frozenused it.

It’s a historic moment for movie marketing and a death knell for a narrative device once seen as mandatory to quickly convey a story to theatregoers before the feature film began.

“We’re only at the beginning of this new trend of not having the narrator,” says Ryan Parsons, co-owner of the movie-preview website Trailer Addict. “Studios are getting more creative and the narrator is going to be gone for a while.”

Read the full article at The Globe and Mail and tell us below, WHAT IS YOUR FAVORITE MOVIE TRAILER VOICE OVER OF ALL TIME?

I still do movie trailer voices for smaller independent movies, web casts and things of the sort. I guess the big studios aren’t using the booming voice as much, but trends change and I think this is just another phase the the VO industry goes through. Just my opinion..