Posts Tagged ‘
Facebook ’

Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a Facebook for Business post that it will provide more detailed information about ad impressions on Facebook and Instagram to its third-party verification partners so that

Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their sales data with Facebook advertising to get a better idea of how the ads are performing and what impact they’re having on in-store traffic. In a blog post, Square noted that it will also

Apsalar, one of the leaders in mobile data management for mcommerce companies worldwide, today announced the launch of Apsalar Audiences for Facebook, a new service that enables clients to easily define and export app user segments for use as Facebook Custom Audiences. Using these Custom Audiences, brands can connect and engage with these known customers

As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the Internet today? — and Facebook aims to measure it better. The social giant announced today that it is giving advertisers the

Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for LiveRail. Facebook did say it will invest in keeping LiveRail running and is evaluating how to intermingle their data, but it plans

With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon. Today, as a Page owner, you can only see how many people started watching your video. When the new metrics roll out

Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. After the recent launch of its new video ad metrics, Audience Network, and Anonymous Login, Facebook has now introduced Audience Insights so that marketers can learn even more about their consumers. The goal of Audience Insights is to help marketers figure out

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company takes a slow approach to building what could be Facebook’s next billion-dollar business. The photo-sharing service has dabbled in sponsored videos with

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary real estate on Facebook—the side of the highway compared to the mobile News Feed’s Times Square. Ad rates reflect the demand, according to

Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play automatically without sound. The user can then tap the ad to play sound and see the video in full-screen mode. Each

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