Neha Garg

BLOG POSTS BY Neha Garg

To enable a fast, trustworthy, and reliable search experience, we’re happy to announce the global availability of parallel tracking. Parallel tracking will be required for all new accounts starting in June 2020, and later in the fall for existing accounts.

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

At Bing Ads, we're committed to delivering accurate and relevant information to our customers and protecting them from low quality or harmful experiences. With 2019 underway, we want to take the opportunity to share and reflect on successes we had in 2018.

Search advertising plays a crucial role in the digital economy because almost every consumer decision journey today begins with an online search. It is a win for both advertisers and users as it helps users find information faster by promoting relevant businesses. Despite the positive aspects, like any online marketplace, search advertising is also vulnerable to bad actors. Bad actors create content that violates Bing Ads editorial policies and puts Bing users, good advertisers, and publishers at risk to reel in potential victims. This is nothing new, and we constantly work to mitigate risk associated with new attack vectors targeting different search results.

The Bing Ads team carefully reviews all submitted ads/keywords to ensure that both advertisers and search users have the best experience on our advertising network. Typically an initial review is adequate, unless an exceptional scenario requires a se...