Personalized Photography Stationery | There’s no denying that we’re living in an online age – you can do pretty much everything online, whether you’re taking a class, doing your taxes, shopping for clothes and groceries, or chatting with friends and family, or even a potential client. However, just because there are more ways you can reach your potential clients online, it doesn’t mean the good ol’ printed materials are on their way out. In fact, they’re making a comeback and they’re more fabulous than ever!

In addition to online, this age we live in is also the age of customers, which means delivering stunning pictures is only a part of the experience. It’s your job to make sure your clients have a memorable and unique experience from the moment they decide to reach out to you, till the moment you deliver the pictures – and stationery is a critical element of this experience. In other words, it can be the difference between a client that got their pictures taken and a client that had one of the best experience in a long time and can’t stop raving about it. And the best part, this is completely up to you!

Decide Which Items You’ll Need | Personalized Photography Stationery

Even photographers that don’t handle printing and deliver only digital files can benefit from investing in custom stationery items, but choosing the right items can be tricky. The choices are pretty much endless, and unless you do your homework, you might end up with a bunch of stationery items you never use. So, what’s most important? We’ve been designing branded items for photographers just like you for years now, and we’ve noticed a few things many photographers are using, such as welcome packages, brochures, thank you notes, and the ubiquitous business cards, letterheads, and envelopes.

Think about your business and the way you engage your clients! Just because you see other photographers ordering brochures, it doesn’t mean you have to have them if you don’t see the need for them. Even the welcome package items should be personalized to the needs of your business – for example, a timetable would be a perfectly fine item in a wedding photography welcome package, but it’s completely useless for newborn photographers. Customize the item list to fit your needs, not just the design.

Define Your Style Guidelines | Personalized Photography Stationery

While the number of items you can have is pretty much unlimited, you’ll want to ensure consistency throughout all the items you’re using. The idea is to make sure all your items look, feel and sound like they came from the same source when they’re next to each other on a desk. This will boost brand exposure and help your clients remember you better. The easiest way to ensure this is to clearly define your style guidelines and follow them at all times. However, if you’re the only one handling the design, you probably don’t think it’s that important!

A year or two down the road you’ll probably outsource the design tasks and hire an agency to handle the design for you, and this is where brand guidelines come into play. If you clearly define the exact colors, fonts, graphics, and even different versions of your logo that can be used for your branded and marketing materials, the designer will have a lot better idea of what needs to be done to ensure the brand consistency throughout the materials!

Be Unique | Personalized Photography Stationery

Standing out means being different, and if you really want to leave a lasting impression on your clients, the last thing you want is to use the same templates that countless other photographers are using, some even in your area. When a client receives their pictures on a custom USB drive with your logo on it, alongside a few free prints and a thank you note in a high-quality personalized box, they won’t be able to resist bragging about it on Instagram, which is one of the most effective forms of marketing out there. And completely free!

Paper Quality Can Make Or Break Your First Impression | Personalized Photography Stationery

Paper stock you’re using for your stationery items is definitely something that should never be overlooked, yet this is where many photographers decide to start cutting corners. Say you send out a welcome package with the contract, a FAQ sheet, a short guide and a list of tips and tricks to a prospect. What will they think about the quality of the services and the products you’re offering if the paper you used is cheap? Your clients will definitely notice the difference between your ordinary office paper and luxurious thick paper and they’ll start forming their opinion of you based on it.

You’d be amazed how many photographers begrudgingly invest in business stationery, but then decide to make the most of the investment and add as much information as possible on each piece of paper that leaves their office, or clutter the design with unnecessary elements to make sure it’s their letterhead that stands out from the pile on a desk. Either way, a bad idea! Keep in mind that the stationery you use is a communication tool, and it’s your job that the intended message is delivered.

Using a design that’s too flashy, or packing too much information will only overwhelm your clients. Instead, make sure there’s plenty of white space, especially around the important pieces of information. Mind you, we’re not talking about space that’s literally white – it’s a term that refers to blank space in the design, so if you’re using pink paper for your stationery, it will technically speaking be the pink space. Remember, the more important an element is, the more space it deserves.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.