CONSUMER LISTS

We are consumer data experts. Our sales consultants can help you determine which
list best reflects your target market. You’ll never get the results you expect
with the wrong list. Exact Data’s file delivers the industry’s most accurate postal, email
and phone data, with over 700 different selects to improve targeting.

There are over 70,000 different data cards represented in our database. Search by
keyword, race, heritage, religion, languages spoken, credit card use, propensity to buy and more.
Take a test drive, view the hundreds of free samples lists
provided on our website. Or create your own B2C list, and download it instantly.

Search For Mailing List

Exact Data sources consumer data from a national database with approximately 242 million names,
postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant,
opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel
consumer database on the market. The database is compared to the USPS National Change of Address file every 60-days, and updated as necessary. And 15 to 20
million new email addresses are acquired each month, a rigorous, proprietary hygiene process is performed, and approximately 10%, or 1.5 to 2.0 million new email
addresses, are appended to the national database.

When the email recipient opens or clicks on the email received, the time, date, and category/ "behavior" of the click are recorded real time back to the national
database. This is how we are able to make available specific "behaviors", including our multi-clicker selects available on a 30, 60 or 90-day hotline, for email,
postal or telephone. This is also how we know which data is most responsive.

the quantity of names on a mailing list that meets the criteria for the market. Each mailing list gives one or more attributes that can be used select a subset of the mailing list -- these are often called "selects." The mailer uses these selects to specify their target audience.

dependent variable the fixed variable in regards to a change in one or more independent variables. For example, a response rate could be the dependent variable and age and income could be independent variables.

delivering targeted promotional messages directly to potential customers on an individual basis, as opposed to mass media. Direct marketing includes direct mail, e-mail, telemarketing and other media channels that are used to reach individuals who are likely to respond to your offer. The results of a direct marketing campaign should be measurable

a strategy that enables individuals to elect to get communications such as promotional materials from specified sources. To start receiving the communications, the individual takes two actions. The first action by checking a box that is unchecked by default. After the first action, the individual then takes a second action confirming their wish to receive communications. This confirmation is typically in the form of a follow-up email with a button or link to a confirmation web page.

the portion of a mailing list that contains people who have recent transactions with the list owner. These may be buyers or subscribers defined by a specific time period. This is a very valuable segment of the mailing list.

a marketing program where promotional materials are put into a package, envelope, magazine, catalog, or other medium. For example, you might find promotional material in the package you receive from Amazon in addition to the items you order. Another example are the "statement stuffers" that you receive with your billing statements

an individual who previously bought items through the internet. When conducting a direct marketing campaign where the sole response mechanism is the internet, it's important to choose mailing lists of internet responders because many people are still hesitant to order through the internet

a code of numbers and letters that distinctly identifies the source of that name so results can be tracked, measured, and credited to the mailing list. Key codes enable you to make better marketing decisions based on those results. When orders arrive, it is important to capture the key code information at the time of purchase. In cases where that is not possible, a process called "match back" or "implied response attribution" can be used to match unattributed sales to the promotional efforts that caused them

a specialist who helps marketers to select mailing lists and assists in the procurement of mailing lists. List brokers typically have access to research systems that enable them to search all lists available on the market and to produce recommendations and purchase orders. Using a list broker to purchase mailing lists does not typically cost more than buying directly because they are paid a commission -- typically 20% on the base rate -- by the list owner

the process of selling mailing lists. List management includes the tasks of creating data cards and closing sales through promotional efforts. It also includes the responsibility of processing orders, coordinating approvals with the list owner, and coordinating fulfillment with the list owner

a company or individual who acts as an agent of the list owner in managing their mailing lists. List managers are typically responsible for creating data cards and creating sales opportunities through promotional efforts.

a mailing list's popularity on a scale from 0 to 100. The LPI scores are calculated using an algorithm that analyzes recency and frequency of more than 100,000 outside list recommendations made in the trailing twelve months of the scoring date

the commission charged by a list manager for selling customer names to a mailer when no list broker is assigned. The list owner reserves the right to elect whether or not the list manager is entitled to retain this commission

the target audience for a direct marketing campaign. The market may be generally defined as businesses, consumers, government entities, or other. The market is more specifically defined through the selects of the mailing lists chosen for the campaign

the number of names that remain on a mailing list after removing bad data and duplicate names. This number is found at the completion of the merge/purge process and given on the computer verification (CV) report

a method that enables individuals to choose to receive promotional materials from specified sources. This is typically presented as a checkbox that is not checked by default. To start receiving the communications, the individual take action by checking the box. Otherwise, they are not considered an opt-in

a method that enables individuals to choose to avoid receiving communications such as promotional materials from specified sources. This is typically presented as a checkbox that is checked by default. To avoid receiving the communications, the individual must take action by unchecking the box

generally found on the left hand side of the search engine results page (SERP), and are not influenced by paid advertising. Organic search results are produced by keywords and phrases on web pages, external links to web pages, and various other search engine algorithms.

a service that works for the mailing list owner. The owner's service bureau is responsible for responding to count requests and for fulfilling orders on a given list by extracting the data in the format specified and delivering the result to the mailers service bureau

the term describing all of the elements deployed to the recipient as part of a direct marketing effort. For example, in a direct mail program this could include the outer envelope, the sales letter, the product sheet, the order form, and the reply envelope

also referred to as pay per click (PPC) - a method that displays search listings based on who paid the most for specific keywords to appear at the top of the ranking on a search engine results page (SERP)

a term that was developed shortly after the Apple iPod became popular, based on a combination of the terms "iPod" and "broadcast". Podcasting allows individuals to distribute their own audio broadcasts.

distributing mail pieces or packages to at least 90 percent of the residential addresses, or at least 75 percent of the combined residential and business addresses, within a specified geographic area or carrier route

is a form of statistical analysis in which data points are modeled by a function which depends on only one independent variable's relationship to only one dependent variable, producing a straight-line model

a ratio that indicates the success of a particular mailing list based on other mailers' usage. This is the number of new mailers that have tested the list, over the number of these same mailers who re-ordered the same list within a 12-month period

HIRING: Brokers, work independently from home – give yourself a raise! Exact Data is one of largest advertisers on search engines and social media in the data industry. This website receives thousands of qualified leads per month, and we’re looking for experienced brokers to help treat our clients well.

Work from your own home office, set your own hours, and receive as many sales leads as you can handle effectively. You’ll have access to our CRM and B2B and B2C count tools. To maintain our high standards, all orders must be fulfilled by Exact Data, and according to our Terms & Conditions.

For more information, please inquire in confidence to lorgan@exactdata.com or call Larry Organ at 312-600-8000 ext. 5770.