A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good.
Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.

About Guy Kawasaki & Shawn Welch |
Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web. Previously, he was the chief evangelist of Apple. Shawn Welch spent four years as the Sr. Media Editor for Pearson Education; one of the largest publishing companies in the world. At Pearson, Shawn helped pioneer many of the early efforts in rich ebook platforms and designs. He has worked closely (on the inside) on the development of ebooks from the earliest Kindle, to the latest iPad. Shawn speaks regularly at conferences and events. For more information visit his website, anythingsimple.com.