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The Asda Baby Event is Back!

LONDON, UNITED KINGDOM--(Marketwire - April 26, 2012) - Asda's popular Baby Event is back, offering amazing prices on great products for mums across the country. The in-store event runs for two weeks from the 23rd April with fantastic offers, better discounts on all your favourite brands and exciting new baby clothing products. Plus there are sensational offers to be found at George so you can kit your little one out in style at great prices.

Change Time

With great deals on Little Angels and Pampers plus new innovative changing products, changing your baby doesn't have to be a costly affair.

Soft and thick with gentle cleansers, these Little Angel Cotton Soft Wipes enriched with aloe vera & baby lotion have been specially designed to prevent the causes of nappy rash and help care for baby's soft skin.

Asda has cut the cost of car seats, buggies and travel cots to leave you with a little extra holiday money in your pocket this summer.

The top-selling Nania Trio Plus Car Seat comes equipped with chest and buckle pads and a head support cushion providing comfort and safety in the car.

The Nania Trio Plus Car Seat £25

The Graco Junior Maxi Car Seat is a gadget marvel with its integrated seat belt guide within the headrest, adjustable backrest and armrests plus cup holders on each side for your baby's beaker. This multi-tasking phenomenon can even be converted into a booster seat by removing the backrest, keeping your toddler safe and sound throughout childhood.

Graco Junior Maxi Car Seat £25

Suitable from newborn to six months, the Westborn Moses Cot is sure to keep your baby snug and cosy with its comfortable mattress and adjustable hood keeping your baby warm all night long.

Westborn Moses Cot £25

This lightweight, easily transportable Red Kite Sleep Tight Travel Cot is a brilliant addition to any overnight journey. Easy to put up and take down, this cot makes staying away from home simple, comfortable and the perfect accessory for weekends with the grandparents.

Red Kite Sleep Tight Travel Cot £25

Playtime

With a huge range of branded toys at amazingly low prices, playtime has never been so much fun. From the highly acclaimed Mamas & Papas collection, these colourful characters will encourage your baby's development of sight, touch, sound, motor skills, imagination and exercise.

Mamas and Papas Pollyana Pony Rocking Animal £40

Feed Me

Feeding time is never straight forward but with top products at fantastic prices, Asda is here to give you a little helping hand.

Ella's Kitchen award winning products are a must-have during feeding time. Made with organic fruit, the First Tastes range (from four months - stage one) are designed especially for babies' starting to wean off baby food.

Ella's Kitchen First Taste Packs £2.50

Tommee Tippee has created an exciting and effective weaning pack for Mother's trying to wean their babies onto food. The pack includes spoons, cups and bowls complete with a leak proof lid for travel plus an easy scoop triangular base to make feeding easy.

Tommee Tippee Weaning Pack £10

Your little one will always enjoy meal times with the Graco Teatime Pop Art High Chair. This bright and colourful chair has a compact design and easy folding system that is perfect for smaller kitchens or where space is limited.

Graco Pop Art High Chair £25

Asda Pharmacy

From April 23 2012, Asda will be handing out free Folic Acid with a Healthy Pregnancy Guide produced by the baby charity Tommy's. Folic Acid is an essential supplement required during pregnancy to reduce a number of risks including neural tube disorders in babies.

Folic Acid, Free from Asda Pharmacies (218 Nationwide)

Centrum is a comprehensive formula of vitamins and minerals, specifically designed to maintain complete wellbeing and to supplement your daily diet.

You'll find fantastic reductions across the clothing collection at George, including multi-pack body and sleep suits for only £5 as well as new baby essential prices starting from as little as £2.

This is just a sample of the hundreds of offers across travel, safety, playtime, clothing, food and changing available in store and on-line. Head to your local Asda store or go to www.asda.com and visit the new Asda Baby Shop to see the full list of offers and promotions. Visit www.George.com for more toddler and baby clothes and take advantage of the online exclusive offer - 25% off selected babywear.

The event starts April 23rd and lasts until May 4th.

As an extra special treat, Asda Baby is running a prize giveaway on Facebook where a different prize will be given away every day from 23rdApril to 4thMay. Furthermore, from the 28thApril, stores will be creating entertainment areas where children can take part in a colouring competition with the chance to win a £20 gift voucher.

Notes to Editors

About Asda Baby

Winners of the Practical Parenting & Pregnancy Awards in both 2009 & 2010 and a Finalist in the Mother & Baby Gold Awards for Retailer of the Year for two years running (2008 & 2009), the Little Angels range is always a winner with parents. Asda has won Practical Parenting Mum-Friendly Gold Award 2010/2011, Prima Baby & Pregnancy Gold Award 2011 for George and most recently the 2011 Mother & Baby award for Best High Street Baby Skin Care Range.

About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 542 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 98 per cent of UK homes.

About Chosen By You

Chosen By You is an unprecedented re-launch of Asda's entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations - and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.

About Asda's Price Guarantee

With Asda's Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury's, Morrisons and Waitrose, otherwise we will refund the difference.

About George

As the pioneer of supermarket fashion, the George brand provides stylish clothes that offer both quality and value. George is sold in over 380 Asda stores nationwide as well as online with George.com with free delivery any of Asda's 542 stores. Over 237 million garments are made a year for George and the company operates a permanent 100 day 'no quibble' quality guarantee on all of its clothing.