Schweidel, who joined the Goizueta Business School faculty in 2012, focuses his research on the development and application of statistical models to understand customer behavior, specifically in the context of customer relationship management and customer valuation. His current research explores the use of social media as a means of marketing intelligence.

Fun fact? Schweidel loves finding an excuse to watch the latest television shows. “It turns out that researching television viewing, advertising, and social media offers a good excuse for the hours I spend watching Netflix and TV.”