After being booted from Sun News Network and Newstalk 1010, the Ford Brothers have been denied their unfiltered access to a broadcast medium.

Not anymore.

In an announcement on Thursday night, the Ford brothers said they will be launching their own web series on YouTube. According to the National Post, the format of the show will be similar to their radio show, which was cancelled after the mayor admitted to smoking crack cocaine.

The National Post reported that the series will begin before Christmas and will feature the Fords “getting the message out.”

“I want it to look professional, but simple … like Rob and I,” Doug Ford told the paper. “The lovers are going to follow it, and the haters are going to follow it.”

The trailer appeared about two months after the original announcement on Feb. 6, 2014:

The brothers would not discuss where the series would be produced, or by whom, but said they were covering all costs personally.

“I don’t want to spend thousands of dollars,” he told the National Post.

The mayor of Toronto has become the focus of international attention after he admitted to smoking crack cocaine and police announced that he was the focus of an investigation by homicide detectives, had been photographed accepting packages from an accused drug dealer and accused extortionist and was accused of routinely drinking and driving by his staff. He has also been accused of making homophobic and racist remarks on several occasions and police have been called to his home more than two dozen times, including to investigate domestic disturbances.

Their radio show worked because they were interrupted every five to ten minutes for commercials, traffic reports and a halftime news update.

The lesson is: When the Fords are left to their own devices, they can’t pull together viable video without a lot of help. The end product takes a lot of time and effort. They need mainstream outlets with the resources, expertise and established audiences to get their message out properly.

To go it alone, they have to build the audience essentially from scratch.