Tips for accessing China – the biggest game market in the world

Presented by Global Affairs Canada – Trade Commissioner Service

When: 2:15 pm, Tuesday, December 12
Where: Room 512B

China has now taken over top spot as the biggest video game market in the world, surpassing the US market in terms of online population and total industry revenues and representing 25% of the global market. But accessing the market in China can be complicated with fierce competition, different regulations and a rapidly evolving gaming ecosystem.

So how do you positon yourself to access this large, dynamic market? Join this exclusive session to speak with insiders from 360 Games, CMGE and Duoku Games. Our mentors will speak to small groups offering insights into the market trends in China and how to work with Chinese partners on opportunities in China or even globally.

Presented in collaboration with our Trade Commissioners Jason Walsh and Sandra Jiang from the Consulate General of Canada in Shanghai, Robert Landry (TCS – Quebec Regional Office), and Export Québec (Thierry Slama).

MENTORS

Bill Wang, President, Overseas Business, 360 Games

Bill Weizheng Wang is President, Overseas Business at 360 Games, a subsidiary of 360. 360 is one of the largest internet companies in China with over 400M PC users and 800M mobile users. 360 Games is a leading mobile and PC game publisher. Prior to that, he was Corporate Vice President and Head of Global Investment/Business Development at Perfect World. He helped establish Perfect World’s US operations and was responsible for investments in acclaimed developers including Runic Games and Unknown Worlds. He also pioneered Perfect World’s efforts to develop strategic partnerships with industry giants like Valve.

Bill Wang received his MBA degree from Pennsylvania State University in 2001 and received his master’s degree in finance from Boston College in 2004.

Ringo Zhu, Director Business Development, China Mobile Games and Entertainment Group (CMGE)

Ringo Zhu is responsible for overseas licensing and investment for China Mobile Games and Entertainment Group (CMGE). Ringo has 14-years experiences in multiple industries including mobile gaming, telecommunication, internet portal, and wireless value-added services in both China and North America. Before joining CMGE, Ringo worked for MTS Allstream and NetEase.

Sunny Yuan, Director of Overseas Business, Duoku Games

Sunny Yuan has 5 years’ experience in the mobile game industry and has successfully brought overseas mobile game titles into China. In 2013, she started her career at Chukong as Manager of Overseas Business covering US and European markets. In July 2014 she joined Cheetah Mobile as Director for Overseas Market and signed 10+ games in 3 years. In 2017 she joined Duoku Games (formerly Baidu Games) as Director of Overseas Business and has closed 4 deals this year, including one from Canada.