Priceline is reportedly offing their spokesman William Shatner in an ad, which is just fine with the American Bus Association — but they’d prefer it if his means of death is something other than a fiery bus explosion as seen in a new commercial. They’re asking the travel booking site to pull the ad, which they feel is in poor taste. [More]

It’s still a little early to start talking about turkey fryer safety. There’s still a week before most families’ birds even come out of the freezer. But this is no ordinary video: most frying guides don’t feature William Shatner being consumed by a massive computer-generated fireball. [More]

We can’t really mock the self-mocking William Shatner for his miraculous ability to keep earning money as a celebrity, sometimes even by acting, so instead we’ll roll our eyes at the dorks who are paying $150 and up for videotaped footage of Shatner reciting a personalized greeting into a video camera as he autographs a photo. And we’ll be secretly jealous of the entrepreneur who came up with the idea.

Unfortunately, we at the Consumerist missed this last week, preventing us from actually posting it in our Morning Deal’s Round-Up – maybe one of you guys could have outbid. But coming soon to Golden Palace (appropriate, given the method of evacuation), a piece of William Shatner. Specifically, his passed kidneystone.