OPPORTUNITY

WOUNDED WARRIOR FAMILY SUPPORT saw the opportunity to increase awareness about their cause and drive donations during the holiday season by telling the story of the servicemen and woman that they serve to a highly targeted audience in the mid-atlantic region.

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THE PLAN

Produce inspiring creative that highlights real examples of families served and that drives people to get involved.

Deliver email messaging during peak giving days to highly targeted military and government personnel in specific geographic areas in Washington D.C., Maryland, and Virginia.