And if you don't think it's sexy to say so, then Musk has a cherry-red Tesla Roadster currently flying through space with Bowie jamming on the sound system and a copy of Douglas Adams' The Hitchhiker's Guide to the Galaxy in the glove box just in case you get bored looking out the window.

The successful first test flight of the SpaceX Falcon Heavy launch vehicle this week was an amazing technological feat - and fantastic theatre.

This statement reportedly refers to the popular sci-fi book by Douglas Adams The Hitchhiker's Guide to the Galaxy.

According to "Daitoa Kagaku Kidan" (Strange tales of Greater East Asian science) by Hiroshi Aramata, the reservation slips listed the qualities required of anyone planning to become Martians, such as "respect for science, love of fine arts, generosity, selflessness, sense of fellowship" and so on.

That sort of led many people (including us as discussed in our podcast earlier today) to believe that this move needed to be completed by the end of next month in order for Tesla to achieve its goals. Hundreds of media representatives reported on the event, one of the biggest turnouts since the last space shuttle launch in July 2011 and NASA's Orion capsule flight test in December 2014.

Speaking to technology news site Ars Technica Musk, a computer scientist by trade, explained just why the SpaceX rocket with 27 engines, would not suffer the fate of the 30 engine N-1. While in university there, he recalled, he identified three areas that he thought would most affect the future of humanity: the Internet, sustainable energy and the extension of human life beyond Earth. The Flat Earth Society is passively implying that the launch may have been less than truthful.

Coming back to the landing of the Falcon Heavy boosters, there are a range of similar and familiar balancing problems: the Segway, balancing offshore drilling platforms over a wellhead, or even walking on two legs.

"You might also catch a glimpse of a smaller passenger, which is a tiny little Hot Wheels roadster, carrying a tiny little Starman", Lauren Lyons, a SpaceX engineer, said during the mission's webcast. It's not a question whether it works or not.

"We expect investors will remain split on results and that shares will trade sideways as bulls remain patient on Model 3 production".

Musk shooting a Roadster into orbit adds to the perception of Tesla as a unique car brand. And there's about 150 man-made objects.

Having started out as a venture business owner, Musk now is calling for the establishment of a human colony of 1 million souls on Mars, insisting this is indispensable if the "risk of human extinction" is to be reduced.

"Falcon Heavy opens up a new class of payload", Musk said Tuesday. "Tesla and Elon can send their brand to Mars".