Create Multipage Experiences

Introduction

Multi-page experiences allow you to link together variations of different pages. For example, visitors who saw the original version of Page 1 will also see the original version of Page 2, visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on. This is particularly helpful for funnel testing.

Create a Multipage Experience

To create a multi-page experience, start the same way you would to create a regular experience. Once in the "Experiences Overview" screen, click "New Experience" and select Multi-page Funnel Experiment as the Experience Type.

Add Pages

After you select it, you will see the + New Page option above the Variation Menus.

This lets you add additional pages to your experiment, so that you can create variations that change multiple elements along a funnel. For example, you could create a multi-page experiment that tests a 50% off promotion and makes changes to:

Your landing page

Your product pages

Your cart page

Your checkout page

In a multi-page experiment, a visitor who sees a variation on any of these pages will continue to see that variation through the rest of the pages that are part of the multi-page experiment.

Add a page by clicking the "New Page" button, then entering a URL.

You can change the name of the page by clicking on the pencil icon next to the page name and select Edit Page Name:

Tips

Visitors do not need to visit your pages in any particular sequence to be bucketed into a multi-page experiment. Once they visit any pages in your multi-page experiment, they will remain in that variation when visiting any other page in the experiment.

Add Variations

Create the variations that you would like to test across your multi-page experiment. These variations should apply to every page in your experiment.

In a multi-page experiment, the pages you add will automatically have the same variation names that were included in the first page. This is because multi-page experiments are intended to test a complete experience across multiple pages.

Remember, with a multi-page experiment visitors who saw the original version of Page 1 will also see the original version of Page 2, and visitors who saw Variation 1 of Page 1 will also see Variation 1 of Page 2, and so on.

Once you have finished setting up a multi-page experiment you can add goals, set targeting, and adjust your traffic allocation just as you would in a regular A/B experiment.

Unlock the Multipage Experiences feature

If this feature is locked, you will see an "Upgrade" tag attached to it:

Clicking on the tag will bring you to an introduction page. From there, clicking on "Go to plans" will take you to your plans page where you can upgrade and gain access to this new type of experience: