About the Campaign

The Big 12 Champions for Life campaign highlights student-athlete’s life-changing stories through the opportunities that a scholarship provides. The young women and men given the opportunity to compete in their chosen sport embody the defining characteristics of a champion: leadership, perseverance, community service, and discipline. Inspiring stories of student-athletes representing each of the conference’s ten universities will be shared throughout the 2019-20 academic year. Serving as a role model both on the field and in the classroom, each of the student-athletes selected in the campaign truly encapsulates what being a champion for life is all about.

We’re so proud of each of these student-athletes who serve as a role model both on the court and in their classrooms and communities. Good luck to each one of you in the Big 12 Men's Basketball Championship! pic.twitter.com/i5D0PLOv2x

We’re so proud of each of these student-athletes who serve as a role model both on the court and in their classrooms and communities. Good luck to each one of you in the Big 12 Men's Basketball Championship! https://t.co/i5D0PLOv2x