Construction and materials industries

BTB now able to 'Ask Jeeves'

Article Abstract:

Computer software firm Ask Jeeves Inc has initiated its first business-to- business (BTB) marketing campaign to promote its Ask Jeeves' business solutions. Its highly popular consumer site will launch its initial BTB direct mail campaign on May 9, 2000. Ask Jeeves vp of marketing Dan Hellier said 500,000 mail pieces will be sent to senior executives, business development and Web department officials of medium- to large-size businesses in the Fortune 2000.

Net Perceptions tries DM for launch

Article Abstract:

Net Perceptions has sent almost 10,000 direct-mail pieces to market its Personalization Network Software to companies of various sizes. The software is intended to increase Web site revenues, profits and customer loyalty. It offers online retailers a solution package that would enable to improve their understanding of the linkage between customers, products and promotions and allow to them to act through the Web, e-mail and offline.

Sonic Foundry communicates with customers through catalog

Article Abstract:

Sonic Foundry, a Madison, WI-based developer to multimedia software packages, has started realizing benefits from the business-to-business catalog it launched in late 1999. Because of the success of its first catalog, Sonic Foundry will increase spending for its 2001 direct marketing campaign. The company is also planning to create an electronic version of the catalog.