Poultry News

Brazil Looks to China to Expand Poultry, Pork Business

29 April 2016

BRAZIL - The Brazilian Animal Protein Association (ABPA), in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), is promoting a major initiative with Chinese market importers at the start of May in Shanghai.

With an event area of over 130 square metres, the ABPA will bring 13 animal protein export companies to Sial China.

Business meetings will be held between the companies, already consolidated customers and potential importers of Brazilian chicken and pork meat.

ABPA will also carry out an institutional initiative to publicise these industries in Brazil by distributing promotional materials in Mandarin Chinese, with information on the quality and health status of poultry and pork grown in Brazil, in addition to company contact information.

Ricardo Santin, vice president of poultry, is spearheading the ABPA initiative. He points out that China has a consolidated position as a top player among importers of Brazilian poultry and pork.

With new exporter plants being qualified in 2015, China is buying more and consolidating its place among the biggest importers of pork and chicken meat made in Brazil.

"China has taken on an extremely important strategic role in our export market. On the one hand, the country is responsible for a hike in chicken meat shipments. On the other, it has been establishing a position as an important player in restoring balance to the size of market share held by pork importers.

"That is why companies are putting all of their efforts behind consolidating new sales," said Mr Santin.

In March, there was a sharp rise in purchases in China. In the pork sector, which has seen exponential growth following the qualification of new plants in 2015, sales to the Asian country from Brazil are up by over 30.000 per cent for March, reaching 6,400 tons.

In the case of chicken meat, China is now ranked second among importers, with 11.4 per cent of total imports – equal to 45,400 tons, which is 83 per cent more than in March 2015.

Sial China is the largest food innovation trade show in Asia, gathering food and beverage producers and processors from China and abroad.