The Camellia

In 1915, the son of Arinobu, Shinzo Fukuhara became the first president of Shiseido. Prior to joining the company, Shinzo studied art in Europe and was deeply influenced by the sophisticated beauty of Art Nouveau.

As a photographer and artist, it was Shinzo himself who created the original symbolic logo featuring the Camellia flower, a design that reflected his aspiration to create world-class cosmetics from Ginza, Tokyo.

A testament to his foresight and talent, Shinzo’s design remains the same today (with subtle adjustments made over the years), and The Camellia (“Hanatsubaki”) has continued on as a symbol of Shiseido’s pledge to beauty.