Greenlight adds new Industry verticals to research portfolio and incorporates Mobile search insights

Leading independent digital marketing agency, Greenlight, is
expanding its current research portfolio, adding eight new
industries to the five it currently covers. This sees the number of
sectors covered by Greenlight's free quarterly reports grow from
fifteen to twenty-three. Additionally, new to all the reports is
the inclusion of mobile search data.

Utilising its unique
data aggregation and visualisation platform, Hydra,
Greenlight is able to track, record and analyse consumer search
behaviour in any given market vertical, globally.

The agency's reports give insight on the most popular search
terms and benchmark the most visible retailers, brands and online
sites in the organic and paid listings on Google UK and Social
Media.

Greenlight's research, regularly sourced by the business and
trade press, provides digital marketing and ecommerce teams
snapshot intelligence on the scale of the search opportunity, the
size of the potential online audience, league tables charting their
position against competitors in terms of their online presence and
highlights areas for improvement

Industries covered by Greenlight's programme of
research which it launched in 2009, span Finance, Travel &
Hospitality, Clothing & Accessories and Consumer Electronics.
The new additions will see the agency's quarterly reports extend to
cover the Beauty, Home & Garden, Sports Retail, Online Dating,
Life Insurance, Cruises, Energy and Telecoms sectors.

New to Greenlight's research is the addition of Mobile Search
data. Insights can now be gleaned into how searches differ over
different devices, from PCs/Laptops to Smart Phones & Tablets,
and in turn, how that impacts an online vendor's visibility to
consumer queries. For instance, data from Greenlight's latest
Retail Banking report shows that websites which dominate the search
results for queries made via a PC are not necessarily the most
prominent to those made using Tablets & Smartphones.
Similar applies to the keywords used to make a search - they vary
by device.

The agency also undertakes bespoke research for a range of
businesses and purposes. In May, Greenlight was commissioned by
Boutique Hotel News, organisers of the recently concluded Boutique
Hotels Summit, to compile research on Boutique Hotels and to
present the findings to an international delegation from leading
Boutique and International Hotel chains.

Alicia Levy, Chief Marketing Officer at Greenlight comments:

"We pride ourselves on being thought leaders within the Search
industry. In the past few months, we have worked hard to improve
our Sector Reports by giving them a new look and feel, updating the
keyword sets we analyse and adding mobile search data to the mix,
thus providing insight into how searches differ on different
devices. The range of industry sectors Greenlight services has
expanded and our new areas of research reflect this."