Women should be wearing lingerie for their damn selves. I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bi**h. I want women to own their beauty.

See photos from the launch below:

NEW YORK, NY – MAY 10: A hologram of Rihanna is displayed during the launch of her global lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. (Photo by Kevin Mazur/Getty Images for Savage X Fenty)