This would be one of Lin's first business deals with a globally recognized brand. His first real deal was with Nike in 2010 when he was a Golden State Warrior. ESPN Radio also reported in the middle of February that Nike planned to release a new shoe that features the Knicks' blue and orange and "Lin" on the back of the heel.

Lin's February winning streak has been bringing in increased revenue for the Knicks, higher TV ratings, and a growing number of potentially lucrative business deals; in fact, so many opportunities have been coming Lin's way that his agent has been seeking outside help to assist with the negotiation process.