The B1M’s content focuses on “inspiring a better industry” by sharing knowledge, best practice and compelling stories; inspiring young people to join
the sector by showcasing the “incredible projects and feats of engineering it delivers” in video form, on their social media news feeds.

Highlights from The B1M's content have included features on Lord's Media Centre (above) and the impressive new 56 Leonard tower in
New York (below) (images courtesy of MCC [above] and Iwan Baan [below]).

The success of The B1M highlights a growing preference for video amongst online audiences. Cisco now project that video traffic will be 82% of all consumer internet traffic by 2021; a 73% increase from its 2016 position.

Indeed, the volumes of online video are overwhelming. To watch everything uploaded to YouTube today alone would take an individual 65 years.

Mills explained the value proposition of his platform in such context:

“It is important to be heard when working with such a noisy and widely consumed medium. Anyone can make a video, but it’s getting that video seen by
an engaged and highly-targeted audience that really matters. That’s where The B1M is now incredibly powerful”.

As online video continues to grow The B1M are set to become market leaders in the sector, offering brands and organisations a range of ways to reach
their unique audience – from product placement and bespoke video creation to highly targeted digital advertising.