Insights: Attribution

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Marketers know that using location data can be conducive to understanding consumer behavior. But they may often find it difficult to draw direct parallels between their outreach campaigns and the actions prospects are taking.

Gravy Insights enables businesses to measure the impact of marketing programs by tying them to physical locations of interest. With Gravy Insights, marketers can:

Create custom geo-areas to zero in on specific foot traffic patterns

Collect data over the course of a full year, and utilize the insights from over 1 year of historical data for a holistic view of consumer behavior