“We have a saying in our locker room,” Bradley said Tuesday at EverBank Field. “I preached it to our players. I believe the three most dangerous words in the NFL are, ‘I got it,’ and we stay away from those words. I want our players, our coaches and the whole organization to have the mindset that ‘we ain’t ever got it,’ and we’re going to compete in everything that we do.”

That’s the tone the first-time head coach wants to set as the Jaguars prepare to open training camp on Friday after the veterans report Thursday to take their conditioning test. Bradley’s message should be easily received by his players. After all, the Jaguars were a franchise-worst 2-14 last season under Mike Mularkey, finishing in the AFC South cellar by four games.

The roster is also loaded with inexperience and few players could feel complacent in their current roles.

Still, Bradley is encouraged by the tone that’s been set throughout the offseason.

“It’s just exactly how I envisioned up to this point with the whole organization and where we are right now,” said Bradley, who served as Seattle’s defensive coordinator for the previous four years.

The Jaguars will conduct their first practice in full pads on July 31. The practices are tentatively set for a 9:55 a.m. start. Players will be in meetings from roughly 2 until 5:30 p.m. with a walk-through to conclude the work day. The team will be dismissed around 7:30 p.m.

“The whole reason behind this and our mindset here is to really get our players off their feet and to take care of them,” Bradley said. “We think it‘s going to be an advantage to them as far as health-wise and we’re looking for extended recovery.”

Bradley constructed his camp schedule after consulting with former Atlanta Falcons and Seattle coach Jim Mora Jr., as well as his former boss and current Seahawks coach Pete Carroll, Chicago Bears coach Marc Trestman and Dallas Cowboys coach Jason Garrett.

“We want to be smart during training camp,” Bradley said. “We’re going to be aggressive. It’s going to be uncomfortable.

“It’s going to be a physical training camp with our players, but we’re also going to be very smart with our players,’’ he said. “We’re going to do what we have to do, but we’re also going to take care of them.”

Bradley’s first camp comes with quite a dilemma. Who’s the starting quarterback?

Blaine Gabbert and Chad Henne will engage in an open competition during camp. Bradley does have some experience in watching quarterback duels. The Seahawks had two quarterback battles in Bradley’s time in Seattle.

“I know in Seattle we faced some of the same situations back to Matt Hasselbeck and Charlie [Whitehurst] when they competed to Matt Flynn and Russell [Wilson] when they competed,” Bradley said. “We competed throughout preseason. I am trusting my gut, along with the help of other coaches, that when the time is right, we will make that decision.”

Gabbert, the 10th-overall pick in the 2011 draft, has thrown for 21 touchdowns and 17 interceptions in his career. The Jaguars are 5-19 with the 23-year-old Gabbert in the starting lineup.

Henne, 28, has thrown 42 touchdowns and 48 picks in his career. He started six games last season for the Jaguars, going 1-5.

“It’s a friendly competition and when we step across the white line, it’s game on,” Gabbert said. “We both know that. Everybody on the football team knows it because everybody’s fighting for a job.”

How friendly is the competition? Both Gabbert and Henne attended Arizona Cardinals receiver Larry Fitzgerald’s football camp in Minnesota three weeks ago at the suggestion of Jaguars receiver Cecil Shorts III. In addition to Shorts, Jaguars receivers Jordan Shipley and Mike Brown participated in the camp.

“It was great; Blaine and I went out for about four days,” Henne said. “We got some really good work in. We thought it would be a great opportunity. They needed quarterbacks, so it was a great opportunity for us to throw to them and obviously some other receivers.”