There's Now A Fancy Mist For Your Vagina And We're Into It

Synk Organic's founder says the vagina is the last frontier of body positivity - and it's being left out of the conversation.

For something that’s stuffed into tight denim jeans and subjected to all manner of uncomfortable nylon undies, our vaginas do a fair bit of work behind-the-scenes without complaining.

They bring us pleasure, let us pee and provide a safe passage for babies to come on out, although for some strange reason (read: years of entrenched taboos and body shaming) we don’t often give them the TLC they deserve, unless they start to feel a bit off.

In recent times however, fem-care – or stuff for your vagina – now stands alone as its very own wellness category; with our downstairs areas being graced with a slew of products to keep things ticking along.

Problem is, not all of them are great, with many laden with chemicals and other stuff that only further messes with our pH balance. What’s more, many of them play on our fear that our vaginas are gross (they’re not), smelly (nope) and need to be squeaky clean (untrue).

After battling with eczema on her face and discomfort ‘down there’ from a young age, the brand’s founder, Genifur Lee, remembers in her early teens seeking a GP’s advice was embarrassing. In her thirties now, she knows genetically sensitive skin and eczema was the culprit.

“I have spent most of my life looking for something natural, calming and soothing,” Genifur explains.

After discovering many medically prescribed steroids weren't sustainable options for her and over the counter treatments were equally lacklustre – rife with dated packaging, artificial fragrances and problematic ingredients – she decided to create her own brand.

“Women are better educated about their bodies and more empowered than ever – but it seems like the vagina is the last frontier of body positivity and is being left out of the conversation. We are still shy to talk about what's going on down there, and this impacts the quality of life of so many women and can have serious health implications.”

After consulting with gynaecologists and working with chemists, she formulated a natural and plant-based organic solution that was gentle enough for daily use to tackle the inconveniences (read: discomfort, irritations and thrush) that sometimes come with owning a vagina.

“If these problems are so common, why do so few women talk about them? Our aim is to facilitate a conversation around why women are so uncomfortable talking about their discomforts, encourage women to get ‘in sync’ with their bodies through daily self-care, and empower women to be more proactive with their health.”

Less a 12 step K-beauty regime and more a streamlined, four-step routine, the range is made up of multi-use, organic, hypoallergenic and breathable formulations. There’s the Not Just A Pussy Wash, which is vulva and face friendly, the Not Just A Pussy Mist, also dual purpose with the aim to soothe, calm and balance, the Not Just A Pussy Cream, to hydrate and protect, as well as Ultra-thin 100% Organic Cotton Pads which are bleach and chlorine-free.

“Many women experiencing discomfort, irritations, thrush, yeast, UTIs, odour or discharge struggle in silence, either embarrassed or convinced it's ‘not a big deal’ – all the while resorting to measures that may inadvertently make the problem worse. Washing with harsh soaps or using traditional fem-care products that contain synthetic fragrances and glycerine can aggravate the symptoms they are meant to relieve,” she explains.

And while Synk takes care of your body, it also takes care of the planet. All the products are sustainably produced, ethically sourced and recyclable and come with an illustrated diagram printed on paper of a vagina so you know what goes where.

Of course, your vagina does a pretty good job of keeping itself in check (and if something is seriously off, get to the GP, stat), but it goes without saying if you have discomfort caused by imbalanced pH levels, hormonal changes, tight jeans or good loving, proper vag-care can go a long way.

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