Analysis of Marketing Environment - Research Paper Example

Free

Extract of sampleAnalysis of Marketing Environment

Executive Speaking is currently not directly targeting this burgeoning class but it should. Despite the birth rate being relatively low at 12.33 per 1000 population (http://www.indexmundi.com/australia/birth_rate.html), Australia still has a significant younger generation. Australia also has a wide variety of immigrant population which has settled here from all over the world including Asia, Middle East and Africa. A lot of these immigrants come in at middle to high level management positions and are often required to do public speaking. Executive Speaking plays a very important role in training these managers so they are eloquent and confident enough to communicate with the Australian audiences. 1.3.2 Economic Training for public speaking, especially of senior management, is not available to every company due to cost constraints. Executive Speaking offers a great service, but at a high price tag. In this day and age of cost cutting, most companies are unable to spend on executive training. However, in 2009, the Rudd government declared that Australia is the only advanced economy in the world which was not in recession (Tindall 2009). ...

Summary

Marketing Environment Analysis 1.3.1 Demographic The clientele of Executive Speaking comprises primarily of managers and business heads who are at the top tier of the organizational hierarchy. These people are typically in their mid 40s to early 50s. Seeing as how majority of the Australian people fall in the age category of 15 to 65 years and as a whole is ageing, this means there is a significant population of potential clients for the company…

Tags

Related Essays

The company was recently noted to have started transactions with the economy of Japan by offering the Japanese customers with regular and premium quality of wine. In its future expansion panning, Company A has selected the market of China owing to the opportunities and the threats presented by the Chinese wine industry in comparison to the other probable target markets including that of UK and USA (Department of Foreign Affairs and Trade, 2012). The core objective of this paper is to state the procedure of expansion of a wine company from Australia to the selected market of China explaining...

As the report declares the company’s primary goal is to develop excellent mobile products that will enable billions of people across the world to connect with each other through mobile communication. Currently one of the main challenges facing the company is the increasing competitive and dynamic market. Nokia has however remained as one of the leading mobile manufactures and other information and technology related software and games in east and central Europe.
...

Marks and Spencer is one of most established players in the retail industry with a large array of products ranging from food to apparels (Marks and Spencer, 2011). The company was established in the year 1884 by Michael Marks and since then has grown rapidly to about 600 stores in UK alone employing about 75000 individuals across the globe in diverse markets (Marks and Spencer-a, 2011). However the aspect of international expansion must be handled with caution as one of the most important mistakes made by multinational firms involves undermining the aspect of local sentiments and beliefs that...

The company has hired more than 7000 employees for maintaining its efficient operational system. It also provides services for warehousing and engineer support which helps in maintaining stable supply chain systems and reverse logistics (Unipart Logistics, 2013d). Unipart Logistics has a wide client base in departments like retail, automotive, retail, technology, defence and aerospace (Unipart Logistics, 2013c). Unipart Logistics is a part of the Unipart Group of Companies and specializes in outsourcing logistics and delivery services. The marketing consultant of the company has decided to...

Evergreen Natural Grocers deal with natural and inorganic products, and offers competitive prices while ensuring high quality services to customers. Evergreen Natural Markets is characterised by rapid growth, which can be confirmed by its twenty-three stores in nineteen locations in Colorado, Wyoming, and New Mexico. Evergreen Natural Grocers achieved total annual revenues amounting to $175 million and net income from investment of $4.3 million during the financial ending December 2012 (Doyle, 2012). Evergreen Natural Grocers has adopted an expansive strategy for growth. The company has...

Marketing environment on the other hand can be viewed through analysis of factors and forces that influence and/or affects firm’s ability to build and maintain a long lasting relationship with its clients that later necessitate application of the marketing management strategies (Sheehan, 2011, 6). Marketing environment can be analysed in three broad categories to include micro environment analysis that calls for evaluation of factors and forces within the business and unearthing the ways in which they affect business’ ability to serve its clients (Luck & Chartered Institute of Marketing,...

The benefits of adoption of technology are reduced costs, new products and higher quality. Australia has a strong financial regulations and institutions which makes the business environment healthy. Introduction Australia is a country which comprises of the mainland of Australian continent, Tasmanian Island and smaller islands. It is sixth-largest country in the world by total area. It is a developed country and also one of the wealthiest of countries in the world. It is presently the world’s 12th largest economy. Australia has achieved second-highest human development index globally. It has...

8 pages (2008 words)Essay

Got a tricky question? Receive an answer from students like you!Try us!

Didn't find an essay?

Contact us via Live Chat, call us at +16312120006or send an email to support@studentshare.net