The result is the Cool-er and Coolerbooks.com, an online store for the US with 260,000 paid-for titles at launch from all the major publishers, compared to around 250,000 on Amazon. Around 60,000 titles will be available in the UK and Europe initially.

However, browsing Coolerbooks.com, with all ebook formats selected, does not give me the impression that they have 260K titles.