Be The Star You Truly Are!

I’ve been facing one of the most interesting challenges of my life. I’m not saying that it’s an “I could die” challenge. However, it is VERY interesting to me. I’d be very interested to know what other seniors think of it.

I’m getting more and more evidence, through my daily activities, about the need for changing attitudes about technology among many people -especially men and women in the over 60 age range. As you must know by now I authored a book about attaining and maintaining your optimum weight and fitness and I geared it to the over 50 years old group. While the same principle holds true for all age groups I geared it to that age range because I speak the language of older people and there are many of us now. I felt (I know) I could help many, many people. The method I designed for myself worked and continues to work for me. I can help people design their very own plan, one they can stick with because it’s geared to their body and because it’s designed to fit right into their own daily lifestyle.

I had/have the best mentor one could hope for, Bill Quain, who has coached many successful authors for years. He had to admit there’s been a change in the past couple of years since I began writing the book.

People I know and people I get to give talks to almost always get excited and buy the book and enjoy it and use it. Many people who read it have sent me the most heartwarming testimonies! To a person they tell me how much they love the cover design by Jack Parry of Parry Design. You can see a few of the testimonies and the book cover on my site www.bobbiehorowitz.com under Author. You can watch a recorded tele-seminar explaining what the book is about AND why it’s title is what it is. I’m overjoyed by the response of people I’ve gotten in touch with.

Okay – why am I writing this post?

People who have not met me or haven’t been on my email list won’t find my book! In the past people would meander through a bookstore. They’d go to the shelves where all the books about a subject they might be interested would be. They’d be attracted to a pretty cover with a clever title and they’d pick it up and browse through it. My book would do great in that environment.

When people search the web, the process is quite different. They put in the topic they’re looking for (as simply as possible so that just those books they might be interested in show up. They have to keep the topic title simple so they get right to what they want. Some people might refer to the change as a “dumbing down” of our society. Rather than having the title allude to something special in the particular book, it’s got to be very simple and blunt and not creative to get a high number of hits. KISS (Keep it Simple Stupid) is the rule of the day.

There are people who specialize in doing “key word searches” i.e., which words are used most often to search for a particular type of item. I’m writing a second book with a title that’s based on a ”key word search.” I’m actually co-authoring it with a wonderful man I was introduced to by Bill Quain. He was in Bill’s class. They’re a bit more than a decade younger than I. I’ll write more about him and what the book is about when it’s ready to be published.

I can use this book, which will come up on web searches to continue to help seniors and also to bring attention to my first book. I can mention my other book when this book comes up on the search. They do go together nicely. I do notice that books are being churned out these days. I want to make sure our new book has great merit before publishing it – and – today one needs to get it out there FAST. I feel like I’m entering the Twenty First Century.

Remember a previous post in which I mentioned that I see the world progressing like the flame coming from a match that’s been lit? We’re somewhere not that far from the beginning of that flame and we’re in a period of major transition. We’ve quickly transforming from the Industrial Age to the Information Age. Change is always a bit frightening. When I get concerned about my ability to learn the technology I freeze up for and instant and then I allow the “freeze up” sensations to be there and I dive into the waves of technology! Keeping up with the world keeps me young!

NEWS

My new book: "Find Your mini-Qs(?) Reveal The Slim, Strong, Sexy Star You Truly Are! at Age 50, 60, 70, and Beyond" is available on my site: www.bobbiehorowitz.com Click on Author
(You’ll find out what a mini-Q is when you read the book!)
I put various systems together and fitted them all to my lifestyle. I don’t feel as though I’m doing extra work and I’m having fun with each step each day. I help you design YOUR OWN path that fits right into YOUR lifestyle.
I choose to avoid any past terminology with “diet” or "system", etc that our brain wants to fight. You can read about why I do this in the book! You can have FUN and get into YOUR optimum shape.
And:
Remember - you can read my weekly "Say YES To You!" column on www.HereWomenTalk.com.

BOBBIE’S BIO

Bobbie began her theatrical career as an actress, studying with Stella Adler, Lee Strasberg and Gene Frankel. She appeared in over thirty NYC productions in theaters such as: Playwright’s Horizon’s, AMAS Rep., Hudson Guild, The Gene Frankel Theater, TNC, All Souls’ Players, and the Jean Cocteau Repertory. She also appeared in regional theater and summer stock, working with Jose Ferrer, Katherine Houghton and others.

Bobbie founded and served as Co-Executive/Artistic Director (1999-2006) of The Times Square Group, a not for profit, arts-in-education company, bringing arts education to students in New York City public high and junior high schools. The schools served ranged from arts focused schools to special schools for troubled students.

A half of the comic musical writing/performing team Horowitz & Spector, she won a MAC Award (Manhattan Association of Cabarets & Clubs) for their show, Whatever Happened To the Kids From Brooklyn? Their songs have received NY Daily News, Billboard and ASCAP awards and have been played on theatrical musical country radio stations. The pair can be seen on You Tube. Tony winner, Chuck Cooper recorded their song, Together America”
. Bobbie now writes for cabaret performers and is writing a musical. She wrote a musical, The S.C.R.A.P. Workshop with John Meyer and was asked to write a special tribute the top earner of Isagenix. She performed the song at the Mandalay Bay Resort in Las Vegas.

She was Executive Producer of Drama Desk Awards 1999 & 2000 and Associate Producer in 2001. Bernadette Peters, Bebe Neuwirth and Lily Tomlin were the hosts respectively. As a commercial theater producer she presented, The Betrayal of Nora Blake, at The Jermyn Street Theatre in London, where it’s sold-out, extended production earned rave reviews and later at The Cuillo Centre for the Arts in West Palm Beach, where it was voted 'Best Musical” by The Palm Beach Post. In past years she produced Angel Street, A Black Girl Talks To God, Victims of Duty and The Great American Backstage Musical off and off-off Broadway.

Bobbie produced major events, among them the first annual Soap Opera Day Celebration along with Mayor’s Koch’s Office of Film, Television and Broadcasting, Ruth Warrick’s Confessions of Phoebe Tyler Book-Launch with guest Ruby Keeler, the Mr. Bill in Space Book-Launch for Real-Good Productions and a Salute to Viveca Lindfors. She co-produced the Farewell To Bowie Kuhn event, which included speakers Howard Cosell, Sonny Werblin and President Emeritus Gerald Ford for The Cystic Fibrosis Foundation.

As an Image Consultant, Bobbie serves private clients and has given seminars at Queens College, NYU School of Film & Television, The NY State School of Industrial & Labor Relations, T. Schreiber Studio, the Learning Annex, trade conventions at The Javitz Center, for corporations and, most recently through The Network. Her article MAXIMPACT was published in the AICI news, She co-wrote the presentation for an Escada fashion tour and was quoted in Seventeen Magazine. Her new book, Find Your Mini Qs: Reveal the Star You Truly Are at 50,60,70 & Beyond! will be in print summer 2010 and her book You’re Looking At A Winner is being updated. She was VP-Education of the Tri-State Chapter of The Association of Image Consultants, International from 1991-1993.

Bobbie was educated in the NYC Public School system, at The New York State School of Industrial & Labor Relations at Cornell University (Class Marshall) and at Teachers’ College, Columbia University.