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Pubcon - Twitter Marketing in the Real World

Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie
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Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie Kuenn, President of Vertical Measures presents helpful tips to utilize the social media powerhouse tool at Pubcon in Austion 2011.

Transcript

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Twitter in the Real WorldArnie Kuenn@ArnieK

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About Your Presenter…President of Vertical Measures in Phoenix, AZPresident of the Arizona Interactive Marketing Assoc.Instructor for the Content Marketing InstituteAuthor of the book…Available April, 2011Twitter: @ArnieK#Pubcon

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Why Bother with Twitter?In a study by Chadwick Martin Bailey, it was found:60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online Twitter: @ArnieK #Pubcon

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Twitter to Build Links to ContentPromote the content you already have, and not just blog posts…Videos, webinars, images, whitepapers, free guides, product pages, etc.You can even use RSS feeds for your content to TweetOff-site content too! --------->Google & Bing say social signals are being used in search rankings Twitter: @ArnieK #Pubcon

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Obtain New Clients (@VerticalMeasure)We can directly account for more than $50,000 in new business as a result of our Twitter efforts.Twitter: @ArnieK #Pubcon

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New Customers (@AJBombers)Milwaukee restaurant formed a community by publishing specials & answering customer questionsHave more than 12,000 followers Estimate 75 percent of customers are Twitter followersTreat everyone on Twitter as if they are regularsAllow customers to write their Twitter names on the walls of the restaurantTwitter: @ArnieK #Pubcon

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How Do We Manage Twitter?Every employee has a twitter accountWe train our staff and our clients’ staff on how to use Twitter and related toolsWe use HootSuite to manage all of our accountsWe do schedule TweetsNo more than an hour per day per personTwitter: @ArnieK #Pubcon