Archive for 2013

Just last week, my hometown of Detroit officially filed for bankruptcy. Although I no longer live in Detroit, I spent a majority of my life there and will always feel an emotional attachment. Although Detroit’s problems are deep-seeded and this bankruptcy was decades in the making, I am optimistic that Detroit’s best years lie ahead [...]

Find out! Then, provide them with the valuable information they are looking for and will want to tell their friends about.

And for better results, add SEO keywords to your copy. This way, when potential customers search for specific keywords related to your products and services online, your business will appear in the listings. And if you are not a trained, SEO copywriter, find a professional to help you. You’ll see better results and save time and money in the long run.

Today, content marketing is a huge part of business success. By giving potential customers, and the search engines, valuable data, you can save time and money while increasing online buzz and sales.

What are you waiting for? Start adding valuable, SEO content to your site today!

And if you need help, please write to me below or check out the free content information at www.rembrandtwrites.com.

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How to Boost Site Traffic with SEO Content ASAP! It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating. Don’t worry. There is something you can do right away to increase online awareness… Are you using SEO (search engine [...]

Outside of StatupNation, my passion is for Arabian horses. Horsemanship is a fine art that requires patience and a large quantity of self-reflection. This is because, as a rider, you have to communicate in the most simple and intuitive way what action you want the horse to perform. When I first entered the world of [...]

An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you [...]

Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage.

I can’t say I was that surprised. ABC News reported that, “approximately 1 billion seabirds and mammals die per year by ingesting plastic bags” and an article at The Mother Nature Network states that, “80 percent of plastic bottles are simply thrown away.”

I was sharing this story with an associate and discovered that she is actually doing something about it. Meet Mare Van Dyke, founding partner of Aqwastream™ and what she had to say during our interview…

Tell us about Aqwastream and why you started the company.

In a nutshell, we are developing a system of personal, water-bottle refill and digital media-stations that dispense free, filtered water on college and corporate campuses. The program for universities will be funded by corporate sponsors and provided to them at no cost.

Aqwastream™ stations include a micro-broadcast network where videos play to promote sponsor sustainability efforts to a targeted audience. Our goal is to partner with sponsors, schools and corporations to attack the issue of plastic-bottle waste one refill at a time.

I’ve worked continuously in various education and marketing related positions for over 40 years. During that time, I had the privilege to learn many facets of business, both B2B and B2C and felt strongly about becoming involved in something that could make a difference in our world – some small action with an educational twist that had a long-term benefit. I’ve been carrying a refillable water bottle for more years than I can remember, so the opportunity to create Aqwastream was a perfect fit.

What makes Aqwastream unique and why do you think it will be successful?

Aqwastream™ is unique because of the total system solution technology we’ve incorporated in our network of stations to educate and engage users. We are taking the idea of the prehistoric “watering hole” or more contemporary “water cooler” concept where users quench their thirst, and get caught up on the important news of the day.

Our broadcast network is designed to display content directly related to issues around sustainability – produced by corporate sponsors or creatively designed by students – and shown in an environment where education and company loyalty can increase engagement and action.

We’re also utilizing M2M (machine to machine) technology to manage all mechanical and technology systems on the station. Sponsors and hosts (corporations and schools) won’t have to worry about maintenance or service calls. We handle it all, having developed a proprietary remote monitoring system.

What has been the most difficult part about starting a new company and becoming an entrepreneur?

From a personal perspective, there’s a lot of buzz around young entrepreneurs taking their great idea to market. You see them on TV, in social media and on magazine covers. The excitement of their risk is buffered by the time they have in life to re-group if they lose all their money or that of their investors.

We don’t hear much about professionals who later in their careers, take their beliefs, experience and savings and combine them to start something new in what’s supposed to be a winding-down time. With everyone “working toward retirement,” you only hear warnings that you’ll end up as Wal-Mart greeters if you fail. In actuality, according to a December 2012 article in Inc. magazine, “Older Entrepreneurs Get a Bum Rap,” those starting businesses later in life have a pretty good shot at success.

What is the most important lesson you’ve learned so far starting Aqwastream?

The most important lesson I’ve learned is to get outside of your current network. Fresh opinions and perspectives open your mind to possibilities and new connections. One particular new contact gave me advice that proved to be most valuable. She advised me to take advantage of my years of experience and connect only with those at the top level in each organization. She stressed the importance of “owning the start-up space” and adding value in every category by working top level players.

As a marketing expert, how are you marketing and promoting your new business?

Since becoming a founding partner of Aqwastream LLC, I’ve spent a lot of time learning how sustainability, Corporate Social Responsibility (CSR) and green movement professionals are communicating to their constituents. There is a tight network of those who already “get it.” Expanding our concept to broad and targeted audiences will happen through expansive efforts of social media. It’s where we all look to learn.

What tips do you have for other entrepreneurs just starting out?

My tip to new entrepreneurs is to create value right from the beginning by acquiring assets for your business. File for trademarks, create systems with technology, apply for patents, establish your brand standards, set up a solid accounting system, and add equity partners to your team. Put your ego on the sideline and skip the fancy office, address and business expenses that do not add value to the business you are building.

That’s great advice Mare. Is there anything else you would like to add?

One of the most poignant statements that I heard about building a new business or even running an existing company goes like this. “Everything a company does should be done to make it more successful. Everything else is just a waste of time and resources.” For entrepreneurs like me, this is timely advice.

Thanks for your insights Mare, and we wish you all the best with your new business. If you’d like to contact Mare, visit www.aqwastream.com.

Do you have comments or a good, startup story to tell? Please write to us below.

And if you need help with your PR and SEO content strategy to boost sales, please write to me at www.rembrandtwrites.com.

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Startup Tips from Founder, Mare Van Dyke Recently, I went scuba diving in Redondo Beach, California and was looking forward to seeing fish, crabs, lobsters, and some interesting sea snails. But that wasn’t the case. This time, I dropped down into the ocean, and there was a sea of garbage. I can’t say I was [...]

Last October I was racing across the barren expanse that is eastern Montana and Wyoming in my 2000 Toyota Echo. With 175,000 miles on it, this remarkably resilient car had already gotten me to San Francisco, back over Donner Pass in an early season blizzard, and through my hometown of Bozeman, MT. Now I was [...]

What is SEO? Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If [...]

SEO copy, business procedures and PR stories are protected! Earlier this month, I attended a seminar by an FBI Search and Recovery Diver. He showed us all of his high tech equipment and talked about how he searches for missing people, evidence, and other items underwater. And while it was cool to try on his [...]

Don’t Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking [...]

On a recent trip to Breckenridge, Colorado I found myself standing at a three-way intersection that consumers often encounter when making a purchasing decision. That intersection consists of price, convenience, and service. We all prioritize a different factor in different situations. On a quick lunch break, convenience may trump the other two but if I want to [...]

Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text. Silence. You call your client and leave a message to get some information for a looming deadline. Silence. Do any [...]

Memorial Day has come and gone. The holiday signifies many things…a time to remember those who sacrificed their lives for our country, as well as a time to visit the gravesites of our loved ones to pay respects. In a much less ‘official’ manner, this day also marks a changeover in the season making it [...]

At StartupNation, one of the topics we are obsessed with is business communication. How businesses communicate with clients or their employees, what technology they use, strategies that work or don’t work… the topic is broad but exceptionally important. This blog post is the beginning of a series that we will be doing on business communication, [...]

Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What [...]

Hi gang, Happy early summer to you wherever you are. Here in Charlotte, we celebrate 5 seasons: Summer, Fall, Winter, Spring, and Pollen. I am very happy that Pollen season is over because it was a bad one this year. This is no lie – there has been more pollen on my car and back [...]

Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]

Is your PR program helping your small business succeed? If you just launched a new business and want to build buzz fast, or you are a struggling small business owner who needs to increase sales right away, try these… 3 Public Relations Tips for Your Small Business to Boost Sales and Awareness Now! 1. Post [...]

Hi gang, Long time no talk. How are you? You’re looking good! How are the kids? How is your business doing? Did the doctor take care of that rash? Good. Good. Is your business growing? You hanging in there? How am I, you ask? Wow, is that a good question that does not have an [...]

Starting a business out of your garage? Check out these insights! You’ve heard about entrepreneurs who start their businesses in their garage and become true successes. What is their secret? Well, recently I found out about Pervaiz Lodhie. He started LEDtronics, Inc., www.ledtronics.com, in his garage with his wife, Almas, in 1983. Pervaiz Lodhie Today, [...]

Does your business need content marketing?

There is a lot of buzz out there about “content marketing” and how it can make your business successful.

But what is content marketing, anyway?

It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.

Why use content marketing?

Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”

For example:

“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”

And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”

These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.

How do you use content marketing?

If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:

Figure out what your audience wants and what you want to accomplish with your content.

Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)

Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.

Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.

Track the results with Google Analytics or another program.

Repeat!

Content Marketing Works!

If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).

By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.

It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.

What are you waiting for? Start providing great, SEO content marketing and see what happens!

Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]