The objective of WP5, as described in the Description of Work, is to define strategies and measures
that can create conditions to facilitate the transfer of technological and non-technological
innovation into commercial products and services. Next to the link to the technological synergies
and integration measures from WP4, the focus will be on soft measures:
 development of a strategy for creating synergies between technological and economic mind
setting and adoption by society and industry of the integrative approaches;
 development of a strategy to enhance policy tools to facilitate or to debottleneck the
introduction of new materials in water technologies and introducing water technologies in
chemistry.

Description of work task 5.1

This deliverable reports on the results from task 5.1. The specific task was described as follows:
An analysis will be prepared of market success factors and failures of water related newly
introduced materials and innovative processes in the chemical industry. This will be based on the
workshops organised in WP4, inquiries and information gathering on lessons learned from ongoing
and past national and European projects and on the practical execution of the implementation plans
derived from the ETP and NoE SRAs.
ChemWater partners within this task are VITO, CEFIC, TNO, VE and ENMIX.
The task from this WP clearly addresses the EIP priorities and implementation plan, as described in
the expected outputs:

• Innovation Sites
A first set of Innovation Sites will identify barriers to innovation, develop, test and demonstrate
concrete activities, actions, prototypes and solutions in line with the SIP, in relation to a particular
water challenge. They can range from physical demonstration sites to cooperation projects or
development of networks. The Innovation Sites will play a key role in the implementation of the EIP.
Dissemination of innovative solutions
The EIP will facilitate the development of strategies to disseminate breakthroughs and innovative
solutions for the major water related challenges, accelerating their market uptake.

• Addressing water innovation barriers
The development of solutions to bring innovations successfully to the market and disseminate them
is hampered by a variety of barriers (regulatory, financial, standardization, technical, social, etc.).
The EIP will identify major barriers to innovation. The EIP will undertake a mapping of the measures
and actions needed to overcome the bottlenecks and define opportunities for speeding-up
breakthroughs and innovation for every step of the value chain from research to market.
 Water innovation 'Market Place'
A web-based Market Place will be developed and established by 2013. The Market place will allow
those who own the problems and those who can provide the solutions to interact regardless of their
geographical location. The Market Place will be monitored through the governance structure of the
EIP and will be connected to the other areas of output.

Approach

On the basis of several cases, as provided in detail further in this document, an analysis will follow
on the lessons learned from experience on bringing technologies, materials and concepts to the
market. The driving forces and defeated barriers will be listed. Technological as well as nontechnological
issues are taken into account (social issues, economics,...).