Wednesday, June 11, 2008

(RED) was created by Bono and Bobby Shriver to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT)RED-branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund, to invest in African AIDS programs, with an emphasis on women and children. Members of the (RED) community are doing amazing things to inspire friends, family, co-workers and neighbors to take action and exercise the power of (RED). Here’s one story that takes the concept of shouting (RED) from the mountain top to a whole new level….

This spring, on March 27, experienced mountaineers Jeff Dossett, Melissa Arnot and David Morton set off on a nine-week expedition to reach the summit of Mount Everest – an expedition they have turned (RED). Everest Team INSPI (RED), led by Jeff Dossett of Washington state, who is executive producer and general manager of the MSN Media Network, plans to scale the 29,035-foot peak by late May. By making an attempt on the summit, the team hopes to excite others to support (RED) and impact the lives of people with HIV/AIDS in Africa. You can hear their stories and follow their progress through pictures and dispatches here.

In their own words, EVEREST TEAM INSPI(RED) explains: “….just as the highest mountain on earth is climbed one step at a time, we believe that the fight against HIV/AIDS in Africa will be won through the combined efforts of millions of individuals inspired to take action.”