>> November 28, 2009

With his rising popularity, the world fastest man is on-track to become the the first track star to earn $10 million a year in endorsements, prize money, and appearance fees.Bolt agent Ricky Simms mentioned to the media that previous top track stars like Carl Lewis, Maurice Greene and Michael Johnson at the peak of their career was earning $5-7 million a year and Bolt is likely to surpassed that.

We all know endorsements for athletics is paltry compared to sports such as golf where Tigers Wood commands an estimated $100 million a year bounty.

Currently the Jamaican is contracted to Puma which is worth some $1.5 million a year, Gatorade and Digicel (a Caribbean mobile company) and have yet to endorse licensing his image for products such as games, supplements, food and action figures.

Indeed the man is stuff of legend, he says it best when quoted, “My main goal is to be a legend in my sport. You have to stay on top every year. You can’t be fast this season and the next two not be there.”