It’s been said that word-of-mouth is the best form of advertising. Often,
this is true. But in today’s fast-paced business environment, most companies
cannot depend on friendly recommendations between neighbors over the backyard
fence. Time is money, and money is scarce. The right kind of communication
is essential if a business wants to move inventory (or, in the case of
political candidates, attract votes).

There is no “right” way to advertise, but there are plenty of “wrong” ways.
The Marilyn Hyland Agency can help you avoid some common pitfalls. We will
help you create and execute a memorable advertising campaign based on your
budget and your unique needs. Whether you need TV, radio, print, billboard,
or direct-mail, we can create a winning ad campaign for you.

In addition to creative services, the Marilyn Hyland Agency can handle your
media buys. Some advertisers make the mistake of spending too much money (or
not enough) on the wrong kind of ad. Or they buy the wrong kind of media for
their particular message. If you are going to invest in advertising, the
Marilyn Hyland Agency can help you place your ad in a way that makes the most
sense for your budget, your message, and your target audience. We will be
glad to assist you with television, radio, print, billboard, or transit
advertising.

MARKETING

Marketing is the process of promoting a product, service, or
experience. It is the overall game plan for enticing your target market to
want what you are selling.

All advertising is marketing, but not all marketing is advertising. Marketing
can include such things as live promotional events (see below), grocery
coupons, free product samples, promotional videos, in-store displays, prize
giveaways, celebrity appearances, etc. The Marilyn Hyland Agency can develop
a marketing strategy that is right for your company or community.

PROMOTIONAL EVENTS

The Marilyn Hyland Agency can help you plan and
produce a live event that will draw attention to your product, service, or
issue. Whether it’s a festival, a party, a conference, concert, or theatrical
presentation, the right kind of event can attract a crowd and generate media
coverage.

We have produced such events as a community-wide “mystery” party to raise
money to renovate an old theater, a museum exhibit to raise awareness of
recycling, and a train ride to educate public officials about the importance
of railroads. Live events are fun. And because they are fun, they captivate
and educate your audience.

PUBLIC RELATIONS

Positive coverage by the right news organizations can give you credibility
with the public in a way that paid advertising cannot. There is a perception
that whatever appears in the newspaper or on a news program or talk show, is
true. Ordinarily, PR will not provide the amount of exposure you can obtain
through paid advertising. But it is an excellent way to complement your
advertising and reinforce your message. The Marilyn Hyland Agency has
excellent contacts within major news organizations throughout the United
States. We can help you identify the aspects of your company or product that
will interest the news media, and then communicate your message to the
appropriate news organizations.

COMMUNITY DEVELOPMENT

Many cities and towns are experiencing a fiscal
crisis. Roads and public buildings are in need of repair, but resources are
limited. In many communities, historic districts have deteriorated to the
point where it is not feasible to restore them without special incentives.
The Marilyn Hyland Agency can work with communities and property owners to
identify financial resources that can be used to revitalize historic areas,
often at little cost to taxpayers. Our objective is to help clients achieve
their goals with minimal friction. We do this by bringing together all the
stakeholders and helping them
find commonality.

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GOVERNMENT RELATIONS

Your company is impacted by a myriad of laws and regulations.
Every business is a stakeholder in the economy. If you need to communicate
your business interests to elected officials, the Marilyn Hyland Agency can
create an appropriate strategy. We can monitor government meetings on your
behalf and provide detailed reports regarding relevant legislative activities,
proposals, trends, etc. When appropriate, we will meet with lawmakers and
other key public or community leaders to communicate your needs.