View from the 'Xu

dataxu's thoughts on data, analytics and the industry

Infographic: The CMO vs CMT

The chief marketing technologist (CMT) is on the rise, but will it make the CMO role redundant?

Marketers are relying on technology like never before and the fragmented technology landscape needs a leader who bridges the gap between marketing and IT. Part technology expert, part strategist and part creative thinker, the chief marketing technologist (CMT) could be the business world’s response to the increasing pace of technological progress. There is no doubt about how prevalent this role is set to become in UK businesses, but will it make the CMO role redundant?