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Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Strategic marketing system

Vertical marketing system

Horizontal marketing system

Conventional marketing system

2

What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Market-penetration pricing

Sensitive pricing

Target pricing

Market skimming

3

Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

Side pull strategy

Push strategy

Pull strategy

Downward strategy

4

What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Barter

Offset

Free trade

Compensation deal

5

What takes place when dealers purchase some or all of a product line?

Part-line forcing

Half-line forcing

Forcing by brand

Full-line forcing

6

Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Pull strategy

Downward strategy

Upward strategy

Push strategy

7

What type of distribution places the goods or services in as many outlets as possible?

Selective distribution

Exclusive distribution

Marketing distribution

Intensive distribution

8

When the number of intermediaries are severely limited, this means an

strategic distribution

marketing distribution

inclusive distribution

exclusive distribution

9

When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

break-even current profit

negative current profit

maximum current profit

lowest current profit

10

What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Rectangular marketing system

Conventional marketing system

Horizontal marketing system

Vertical marketing system

11

What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

Sale

Offset

Auction

Barter

12

What mode of entry is it when local and foreign investors share ownership and control?

Direct investment

Sole proprietor

Foreign investment

Joint venture

13

When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

buyback arrangement

free trade agreements

price adaptation

trade agreements

14

What is a simple way to engage in international marketing?

Cultural attainment

Licensing

Travel abroad

Communications

15

What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

Triangular marketing system

Horizontal marketing system

Rectangular marketing system

Vertical marketing system

16

Which companies have launched a website without any previous existence as a firm?

Brick-and-click

Employee-centered companies

Customer-centered companies

Pure-click companies

17

Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Tying agreements

Marketing agreements

Promising agreements

Loosening agreements

18

Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market tactics

Market pricing

Focusing on market share

Market skimming

19

Which type of distribution relies on some intermediaries willing to carry a particular product?

Planned distribution

Marketing distribution

Strategic distribution

Selective distribution

20

What type of system does a firm employ to decide about the most critical decisions management faces?