Can we afford the cost of physical inactivity?Cebr's Vicky Pryce features in new debate

The second online debate on physical inactivity in Europe is now published on Debating Europe. The lead author of the new ISCA/Cebr report 'The economic cost of physical inactivity in Europe', Vicky Pryce, responds to questions on the impact of lack of time and support on the public's exercise habits. Pryce is an economist and former Joint Head of the UK’s Government Economic Service.