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I’m not sure whether all my readers are aware of Movember - the global grass roots charity that aims to promote men’s health by growing a moustache in November. The moustache is called a Mo, and November thus becomes Movember.

It’s a cool movement and it has done tremendously well in Ireland.

Last year, Movember Ireland raised over EUR 1.6 million. The funds were used, amongst others, to build research centres for prostate cancer in Trinity College. The funds keep several staff employed there full time now. And this is just one of many concrete examples of how Movember has changed the face of men’s health.

With this blog, I’m urging you – all my readers – to generously help this great charity again this year. And: I’m also urging you to have some good cycling fun at the same time. You can help in the battle against prostate cancer this year by joining the Movember cycle tour:

The event takes place on the 28th of November, starts at GreenAer (12a Magennis Place, just off Pearse St.) at 14.00, and ends in the city centre at 17.00. Cyclists with a convincing ‘rugged outfit’ have a chance to win great prizes as well. If you can’t make the cycle tour, feel free to donate to the folks cycling for charity.

Let’s show the world our appetite for doing good is even bigger this year than last.

If we succeed, I imagine the Movember folks might reward us with an even longer period of fundraising in 2012, having us start in October already, growing beards instead of moustaches, calling it Octobeard.