The formula for buying or selling a home just got a whole lot
simpler.

Transparency
+ Authenticity
- Pressure
= Real Estate Done Right

Our Mission

Reali is all about change, thinking differently and fairness in an unfair world.
We’ve created a unique real estate business that puts customers first, and takes the home buying,
selling and ownership experience to new levels. We bring Buyers and Sellers together around open communication
and fair home prices, making the entire process as frictionless, transparent and financially rewarding as possible.
Our modern, innovative technology empowers and informs our customers while accommodating their mobile lifestyles.
We believe in long-standing relationships that endure beyond the point when closing docs are signed.
We care about our customers’ entire homeownership experience, and stay involved via support, analysis and
information related to their specific transaction. Reali is a partner for life.

Reali Beginnings

Our founders have spent the last two decades buying, selling, renting, building,
managing and investing in virtually every type of residential and business structure. During this time,
we learned a thing or two about the real estate system and came to the following conclusion: It had to
change. We formed Reali to rebuild the system from the ground up. A new system, engineered around real
information, real communication, real technology and real expertise. The result? Really happy Buyers and
Sellers. You could say we’ve put the “real” back in real estate…Reali.

A Reali Great Team

Our goal when forming Reali was to blend the best in real estate
and technology know-how to develop premium solutions and services for our customers. We aren’t
just Real Estate Agents (National Association of Realtors™) who dabble in technology, or
visa-versa. We are real estate experts and proven technologists working together to unveil a new
paradigm for today’s Buyers and Sellers. Meet the team behind the curtain:

Team

Amit Haller

Founder & CEO

Amit brings nearly three decades of leadership experience to
Reali. His deep and unique background blends real estate, technology and entrepreneurship,
positioning him perfectly to lead Reali’s efforts to re-define the real estate
process. As Founder & CEO of Butterfly Investments in the United States and Israel, Amit
has successfully acquired and currently manages a portfolio of over 800 residential units,
with positive cash flow and high appreciation. Under Haller’s leadership, Butterfly
deployed a high-tech business management style that utilized information technology systems
to increase profitability and scalability, and provide real time data management. Prior to
his work with Butterfly, Amit was Co-Founder & CEO of IXI Mobile (IXMO), an
international organization that launched more than 10 mobile data device products
internationally, and peaked at 250 employees with offices in Silicon Valley, Israel,
Romania, Ukraine, UK, Taiwan and Korea. Earlier in his career, Amit was Founder & CEO of
Butterfly Communications, a leading fabless chipset company that developed the first
Bluetooth core technology and chipset. Butterfly was first to foresee the need for Fast
Frequency Hopping technology in consumer products and created the world’s first cost
effective chipset. Butterfly was acquired by Texas Instruments in 1999, which was the very
first acquisition in the Bluetooth space.

A law graduate and multi-disciplined professional, Ami has 15
years’ of experience in consumer-based Web/Mobile platforms and capital allocations.
His innovation-driven and hands-on style is propelled by his experience co-founding and
selling several successful companies. He is a savvy real estate investor and entrepreneur
both in the domestic and overseas markets. As a Senior Partner at Butterfly Investments, in
Israel and Dragonfly Group, LP, Ami set the direction, built the business culture and sets
in place a commitment to outstanding service and return for investors. Ami also brings deep
technology experience to Reali, having served as a CEO, Technical Product Manager and UI
Consultant within the mobile, internet and gaming industries.

Tal has led Research & Development teams for over 17
years. He has extensive experience taking projects from vision and design through to working
web and mobile apps. Prior to joining Reali, Tal was Vice President of Products for Witalize
in Israel. There, he developed the Beecardia cardiac healthcare solution, which was based on
small hardware ECG devices, cloud and mobile software. Prior to that, he served as
Co-Founder and Vice President of R&D for AllofMe, LTD, a one-stop website for
aggregating, sharing and managing personal digital assets. His early career included
successful development of 3D and gaming technologies. Tal has also served as a lecturer for
Tel Aviv University, instructing courses on interactive media programming, including
Director, Lingo, Flash, ActionScript, JavaScript and ASP technologies.

Tyler is a strategic go-to-market leader who has successfully launched global products at scale. He leads the sales, marketing, and operations teams and focuses on building Reali's rapidly expanding operations. Before joining Reali, Tyler was formerly Head of Sales for the Mid-Market and Enterprise team for LinkedIn Elevate. Tyler also led the Global Sales Strategy & Operations team for LinkedIn’s Sales Solutions. Tyler also spent three years at McKinsey & Company where he advised Fortune 500 companies and their executive teams. He is a graduate of Brigham Young University and earned his MBA from The Kellogg School of Management at Northwestern University.

Reali Great Investors

Investment Network

Haim Amit

Dan Fishback

Warren Weiss

Susan Whiting

Raj Vaswani

William Elmore

Alex Ott

Willie Tejada

Scott & Josie Chernoff

Scott Lang

Aimee Paquin

Yuda Doron

Join Our Team

Become a part of something different. An entirely new formula for real estate
success, with a dash of reality sprinkled in for good measure. We’re looking for experienced real
estate and technology professionals with an entrepreneurial spirit and the desire to affect people’s
lives in truly powerful ways. Check our Careers page for current openings.