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Enrollment surges at UA&P

Freshman enrollment at the University of Asia and the Pacific (UA&P) in Pasig City rose by 17 percent, according to data provided by the university’s registrar.

Four hundred thirty-four freshmen enrolled this school year, compared to 313 last year.

According to Ms. Chi-Chi Robles, acting director of UA&P’s Corporate Communications Office, the school’s double-digit enrollment increase is notable, considering the modest enrollment trends in other major universities.

Last year, UA&P beefed up its scholarship programs. The University now aims to admit 100 scholars per freshman batch. In the past school year, almost a third of the freshmen received some form of study grant from the University. UA&P also set up a more aggressive marketing campaign with the help of student-marketers.

UA&P was established in 1995 and is renowned for its liberal arts and business economics education. It traces its origin to the Center for Research and Communication, a private think tank founded in 1967.