Suzanna Conrad

Information Professional

Guitar Center

Overhaul of taxonomy and search functions for the Guitar Center homepage as well as five other website properties including sites such as Musiciansfriend.com, Music123.com and wwbw.com. Reclassification of product items in the Guitar Center and Musician’s Friend Heiler catalog, which were listed under multiple breadcrumbs, in order to optimize search engine results. Improvement of site search engine functions to redirect to relevant product results using ATG and Endeca. Statistical analysis of effects of taxonomy and search campaigns.