Utilizing New Media in Advertising: Industry Leaders on Integrating the Right Media Mix, Capitalizing on New Techniques, and Enhancing Brand Relation and Value (Inside the Minds)

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This product discusses the key strategies for using new media approaches to create attention-grabbing advertising campaigns. This book provides a broad yet comprehensive overview of the variety of new multimedia advertising techniques used to grab the consumer's attention in today's competitive marketplace. Topics include implementing new media in advertising, choosing the right medium to meet the client's objectives, understanding how to create a consumer's emotional connection to the product, and keeping up with and taking advantage of developing technology and media.