Lifetime Drives Girls to 'Beach'

AUTHOR(S)

Reynolds, Mike

PUB. DATE

June 2005

SOURCE

Multichannel News;6/27/2005, Vol. 26 Issue 26, p14

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Reports on the efforts of television network Lifetime Television to promote its television series "Beach Girls" to be aired in August 2005. Overview of the story of the series; U.S. states in which promoters will be stationed; Views of senior vice president of marketing and advertising promotion Tom Hanft on the importance of the promotions to viewership.

ACCESSION #

17510001

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