I know - I just wondered which particular beer/message you were talking about? Nipples? Change the date? Sexual consent? Asylum seekers?

Yeah the nipples and the date change.

I have to assume that the people opposed to this company "politicizing" those issues also equally oppose those who use them to promote themselves (case example being the yearly Australia Day lamb ads)

Those Sam Kekovich lamb ads are about promoting Australian lamb for Meat and Livestock Australia. What do most Australians do on Australia day or any public holiday with good weather? BBQ. It's called marketing. It's not a political or social issue that he was promoting.
If someone wants to craft some beer and use the labels to promote their political beliefs, good on them.
You're not being forced to eat or drink either.

I have to assume that the people opposed to this company "politicizing" those issues also equally oppose those who use them to promote themselves (case example being the yearly Australia Day lamb ads)

Those Sam Kekovich lamb ads are about promoting Australian lamb for Meat and Livestock Australia. What do most Australians do on Australia day or any public holiday with good weather? BBQ. It's called marketing. It's not a political or social issue that he was promoting.
If someone wants to craft some beer and use the labels to promote their political beliefs, good on them.
You're not being forced to eat or drink either.

But people are being compelled to and encouraged to even though it's against a vegans beliefs. It's not political or social. It's religious. It's basically proselytizing