Often times, marketers approach me to tell me they think something is wrong with their page but they aren't sure how to convince their designer or management that their are any issues.
In this four-minute video, I share a simple technique and how to use attention mapping software like … [Read more...]

Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that they can get their copy of Buyer Legends: The Executive Storyteller’s Guide. The post Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide appeared first on Buyer Legends.

Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and payment systems continue to expand what’s possible for customers. Customers expect more and better. Retail customers aren’t delighted with retailers. They feel differently about Amazon and in both cases it’s the CEO’s fault. All the […]

What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and that you may have missed. Please let us know if you find them interesting or if you’d like to share other links that we may have missed. Which Type of Voice Actor Should You Use […]