The scorching-hot digital currency, which has been gunning for $10,000 since the US Thanksgiving holiday, was trading up 2.14% at $9,942 a coin as of 7:03 a.m. ET.

The digital currency has gained nearly $2,000 since Friday's low of $7,958, according to data from cryptocurrency watcher CoinDesk. Traders, according to John Spallanzani, chief macro strategist at GFI Group, are eagerly awaiting $10,000.

"The BitcoinBulls really want the $10,000 print," he told Business Insider over email.

Already the coin is trading above $10,000 on some exchanges, including the CEX digital currency exchange.

As for how high bitcoin will go, billionaire businessman Mark Cuban told Business Insider the coin will continue to push higher as retail investors pour into the space and folks with large bitcoin holdings continue to treat it more as a collectible than a currency.

"The number of people opening up new accounts and buying bitcoin, even fractionally, is skyrocketing," he said. "Yet the people who have it as a true store of value have no reason to sell it as long as demand continues."

Since the list of merchants that accept bitcoin is still relatively small, so-called holders (or hodlers as they are referred to in bitcoin circles) don't have many places where they can spend their coins, either.

"They can't spend it, so they keep it," Cuban said. "If big holders don't sell and the number of Coinbase users keeps going up, the sky is the limit."