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As retailers seek to build personalized and engaging customer experiences, they’re collecting more consumer data. PwC’s US Cybersecurity and Privacy Leader Sean Joyce joins the show to discuss how retailers must practice transparency around data collection and protect consumer data to build trust with consumers in the age of experiential retail.

As retailers seek to build personalized and engaging customer experiences, they’re collecting more consumer data. PwC’s US Cybersecurity and Privacy Leader Sean Joyce joins the show to discuss how retailers must practice transparency around data collection and protect consumer data to build trust with consumers in the age of experiential retail.