Face it, ALL of your customers are mobile. It is the nature of our business. Look around your lobby, how many people are staring down at hand-held mobile devices? All of them? Even the ones who are engaged in conversations with people standing right next to them? Yes, this is your new reality. And statistics show that over 80% of bookings from mobile devices happen within 20 miles of the hotel. Do you need any more reasons to have a mobile optimized site? Read this post from Mashable.com http://mashable.com/2012/10/10/mobile-site-small-business/