Can the Kindle Fire 2 challenge Apple?

Today, Andrew discusses Amazon.com (Nasdaq: AMZN), which recently announced the release of its Kindle Fire 2. Everything about the move makes sense to Andrew, and he believes the online retail store can challenge companies such as Apple within the mini-tablet market. The improvements should look slick across the board, and the upcoming launch should prepare Amazon nicely for retailer’s fourth-quarter boom. Similar to Amazon, the amount of Apple stock in your portfolio has been a key factor in whether you’re stomping the market in recent years. However, with the company preparing its most important phone launch in history with the iPhone 5 and looking at…

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Today, Andrew discusses Amazon.com (Nasdaq: AMZN), which recently announced the release of its Kindle Fire 2. Everything about the move makes sense to Andrew, and he believes the online retail store can challenge companies such as Apple within the mini-tablet market. The improvements should look slick across the board, and the upcoming launch should prepare Amazon nicely for retailer’s fourth-quarter boom.

Similar to Amazon, the amount of Apple stock in your portfolio has been a key factor in whether you’re stomping the market in recent years. However, with the company preparing its most important phone launch in history with the iPhone 5 and looking at a game-changing television, the stakes have never been higher for Apple.

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A version of this article, written by Andrew Tonner, originally appeared on fool.com

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