105 Ways Ecommerce Businesses Can Use Social Media

You know you can use social media to grow your ecommerce business, but you’re not exactly sure how. Have you heard of social selling? The truth is that social media can sometimes seem overwhelming because, well, it is. There’s tons of different platforms and methods.

So, we set out to list as many of them as we could. What we came up with were 105 ways ecommerce businesses can use Facebook, Twitter, Pinterest, Reddit, LinkedIn, Quora, YouTube, Tumblr, and more. We’re pretty confident in saying this social selling list is the biggest of its kind available anywhere online, and it’s all yours FO’ FREE.

105 Ecommerce Social Selling Methods

Social Media Marketing

First things first. Use a scheduling tool like Hootsuite or Buffer to pre-plan content.

Some software tools allow you to automate content from a shared pool. This could save you a lot of time, but hurt engagement.

You can use If This Then That recipes to automate cross-sharing and save even more time.

Re-write your bio to include your name, something personable, a current special, and a link to your store.

Keep the content on each channel as unique as possible to encourage your audience to follow you on multiple channels.

Do you like to get quirky? Launch a Tumblr blog for your funniest, edgiest, most off-the-wall content ideas.

Posting gifs on Tumblr tends to work well. Hire a freelancer designer to help you out.

Tumblr is also big on all things viral, so if you can relate your product to some memes, do so!

Make a cool collage on Instagram where multiple photo posts come together to reveal one larger post.

Engage in some fun banter. If your business is in Atlanta, make a crack about Cam Newton’s incompletion rate. If you’re in Charlotte, make a crack about the Falcons blowing a 25-point lead in the Super Bowl. Audiences love this type of humor.

Keep tweets short so they’re easier to retweet for your audience.

Hire a designer to create fun animations for Snapchat to engage your audience.

Customer Service on Social Media

When a positive comment shows up in your alerts, reach out and thank them. You can even offer them a free goodie as a thank you.

When a negative comment appears, reach out and ask them sincerely if there’s anything you can do to help.

Publicly respond to negative comments on your Facebook page so everyone can see how patient and helpful you are.

If the Facebook comments get out of hand, you can private message upset customers to contain the damage and find a solution.

If someone has negative comments on Twitter, follow them and ask them to follow you back so you can send them a direct message. Now you’ve got the complaints out of the public eye, have a chance to solve their problem, and you’ve got a new social media follower.