Tag: restaurant

Periodically I receive information about media opportunities for specific industries or businesses run by owners with specific backgrounds, challenges or unique solution sets. Today I received the following which someone out there may qualify for:

A new Food Network series is looking for FOOD ENTREPRENEURS. Specifically, people who have left their previous career to start a new restaurant (or similar business).

Must have little-to-no prior professional culinary experience.

Must be planning to open a brick-and-mortar space where there will be walk-in customers (restaurant, bakery, sandwich shop, etc.).

Must be aiming to open between now and autumn 2012.

Those chosen will receive culinary & business coaching from Bobby Flay (a chef, restaurateur, and fixture on the Food Network) as well as invaluable national publicity.

Those interested that fit the guidelines please email the following: Outline your timeline, budget, menu, team, and especially what’s at stake for you in this endeavor (why you are doing it and what risks, financial as well as personal, you are taking). We are highly interested in the “human-interest” angle of your story.

I received this email recently and was taken by its overall content and design. It is an email from The Fountain Bistro & Drive-Thru in Bellingham (a favorite night time haunt for the wife and me). It has most everything I’d want in an email newsletter so I thought it’d be worthwhile to dissect it step-by-step for you.

Times are tough for a lot of industries, especially restaurants. So what do you do when the time comes to consider cutting your losses or changing your direction? Josh Silverman, owner/chef at Nimbus Restaurant, took the high-road of total transparency and issued a press releaseposted a letter on Facebook. He even did it a month ahead of time.