Since the fall of the Soviet Union, Russia has become a new Colorado for international music and entertainment businesses, who recognized the market’s potential.
Why some succeed while others fail? What are predominant local business models for live and recorded music? Are there any success mechanisms in place?
Please come visit and let's talk about how to engage, survive and succeed on 1/6 of the earth's surface, united by common culture, language, currency and diversity.
The presentation is followed by a reception.

Aktuelle Strategien für Musik und Software
The risks and opportunities that technological change has brought to the music industry are also being faced by software manufacturers. Both industries have made their experiments and experiences with changing distribution channels, Digital Rights Management, new licensing models, piracy and other aspects of the online revolution. What are the similarities, and the differences, in bringing music and software to the masses in 2010 and beyond?