The global hotel search engine Trivago revealed a brand new logo back in February, but has only just gained exposure this week. The 1,300 strong Trivago team decided to rebrand there logo in-house and it doesn’t appear to have gone down very well, especially in the design community.…

A logo design brief is a document that describes your business and brand, laying out objectives and challenges for your designer to solve. By laying out details about your business and marketplace onto one document, you will have a guide for your designer to follow and execute an logo design that’s aligned with you.…

There comes a time when you need to rebrand your business because it’s just not up to par. Branding that does not fit your business or appeal to your market can be damaging and in worst case scenarios, responsible for failure.…

ALDI SÜD (South) is one of the leading global discounts supermarket chains, who operates in Germany with thousands of Aldi stores open in Southern Germany, United States, United Kingdom, Austria, Switzerland, Italy and many more.

Last week, the company with 620 stores in the UK and 10,000+ worldwide, unveiled a refreshed logo in a press release (written in German).…

Ever wondered what Game of Thrones families would be doing in the 21st century? With millions of family run businesses around the world, we thought that it would be a great idea to transform Game of Thrones houses into modern day brands. From nature reserves to pubs and restaurants, we’ve transformed all the major houses into established brands.…

The Simpsons is packed full of memorable characters, places and events but how about brands? Springfield is home to over a hundred brands created by Entrepreneurs such as Krusty the Clown. With products ranging from cereal, burgers to The Krusty Home Pregnancy Test!…

So you have a plumbing and heating business. You probably have business cards, vans and a website? If not, you will be looking at this in the near future. All of this will feature your logo, but is your logo worth spending all the money getting your vans wrapped, uniforms embroidered and cards printed?…

“Do I need a professional logo?” – Is a question considered by almost every business owner.
We see the World’s largest companies represented with logos and there isn’t one company in the Fortune 500 that doesn’t have one. So surely a logo MUST be important to a company?…