Why WordPress is the Right CMS Choice for Your Business

Businesses large and small have been using WordPress as the content management system of choice for some time now. It’s the big behemoth of the CMS world, powering up to 8% of the online community – this reputation isn’t undeserved, either. The software is high-quality and has powered many businesses to record levels of success in the internet era.

To confuse matters slightly, you’ll find there’s wordpress.com and wordpress.org. The former is more of a blogging community, although it is possible to have a business website using this. The latter, however, opens up a greater world of creativity, marketing, and SEO opportunities.

With this in mind, we recommend a business turn to WordPress (of the .org variety) to craft a brilliant and bespoke website which will reach your target audience in style. To help fuel your decision, here are a few reasons why you should make yourself a customer.

It does everything you need it to

As web software, WordPress allows a business to create a bespoke website or app with ease. The software itself is free, but it opens up a world of opportunities. You’ll need a web developer, designer, and others to make your project come to fruition (or you can simply buy a theme which has already been designed and go from there), but it’s worth it in the long run.

From the dashboard on your WordPress account, you can download a wide variety of plugins which will help your business stand out online. Simply put, it does everything you’ll need of your website. If you’d like to know more, this guide to making a website is a comprehensive look into how you can make WordPress work for your business.

It’s futureproof, scalable, and secure

One of the beauties of WordPress is it offers a scalable platform which can be easily adapted in the future. This ability to futureproof your website is ideal for businesses on a long-term basis, as they can easily adapt the site as time begins to pass on by. There’s no danger of becoming obsolete or falling behind digital updates – everything is absolutely catered for.

From a design perspective, it’s also flexible and offers the chance to be consistent across your landing pages. Better yet, it’s fully responsive. Whicever gadget your customers will be using to visit your site, it will be able to adapt to different screen sizes and this will ultimately promote more sales.

It’s SEO friendly

From an SEO perspective, your business has to be aware of the importance of this much talked about approach to web design and online content. The good news is Google’s search algorithms absolutely love WordPress sites for a wide variety of reasons – you’ll be in good stead before your site has even launched.

If you take where I’m from, an SEO Manchester outlook has to be considered from a multitude of angles depending on your business. For instance: which keywords should you use, how the content should be written, what blog posts would attract your audience, and if will you rank locally for your SEO efforts.

Plugins such as Yoast SEO will ensure this provides you with an enormous head start, as with some keyword research you can style the meta tags on your posts to ensure you’re SEO ready with every single piece of content you launch.

It’s easy to use

Arguably the best thing about WordPress is just how easy it is to use. No matter how big your team is, and regardless of their experience in handling a CMS, WordPress is extremely easy to get to grips with.

After an initial training period. You can even find entire guides online to help you to setup your WordPress site, from registration right through to the later stages of posting content. This WordPress for beginners YouTube guide is one such example.

It looks fantastic

Whether you’re going for a bespoke design or one of the themes available to you, WordPress sites look the part. It’s extremely difficult to make a WordPress site look bad, in fact, as it’s easily customisable and features options which will ensure you can design something which leaves an indelible impression.

If you need further convincing, however, there’s a 35 point guide to WordPress and why it’s perfect for your business. Along with the above points, it’s simply a wonderfully intuitive and enjoyable piece of software which is state of the art and designed to make your life easier. Give it a go and you won’t be disappointed.