6.27.2011

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A nice ad to promote giving blood for the German Red Cross. First, the scenes have been animated and then projected on her face with a normal videobeamer. All done by Andre Maat and Henk Loorbach.

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Daniel Kornrumpf‘s embroidered portraits on linen are truly unbelievable. His work is reminiscent of the great Chuck Close, but employing such unorthodox materials. I’m blown away by the detail in his stitches and the way he’s able to mimic brush strokes. I wonder how long it takes him to make one of these?

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This kinda blew me away: soon we’ll all be able to refocus a captured image after they have been taken! It works with light-field capturing and the company bringing this to consumers later this year is called Lytro. It seems they’re planning their own standalone camera. Awesome!

This reminds me of the sci fi scene from Bladerunner. "Esper Photo Analysis".

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Three campaigns won a Grand Prix at Cannes Lions, all from American Advertisers. Also in Gold, Silver and Bronze you could say that the USA was the excellent pupil. On of the Grand Prix is the ‘Pay with a Tweet’ campaign from the agency R/GA, based in New York. They launched the very first social payment system, where people pay with the value of their social network...

6.23.2011

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Research shows that many Korean customers were focused on getting to and from work and felt they had little time for supermarket shopping. Homeplus created virtual stores in subway stations hoping to blend into people’s everyday lives. The displays were designed to look exactly like those in actual stores, from display layout to the merchandise. Customers were able to use their smart phones to scan QR codes, putting products in their on-line carts. When the online purchase was transacted, shopping was delivered to the door right after customers reached their homes.

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Ever seen a man go so far for his business. This man is an owner of an electronics store in Stockholm. To fight its big competitors he decided to do something crazy and win him some free press. He swallowed a custom-made wireless soundsystem and then broadcasted the music. People could even request a song over the internet.Crazy stunt, but it worked..

6.21.2011

TweetSWELL is a creative agency specializing in fashion, beauty and luxury brands. Innovative digital strategy, visually-striking videos and interactive web content are at the heart of their focus... among many other things. Swell's mission is to incorporate the best of advertising and technology with a sophisticated understanding of the fashion, beauty and luxury industry. Here are some good examples:

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Resonance is the vision of SR Partners; a collaborative project with over 30 independent visual and audio designers/studios. The aim was to explore the relationship between geometry and audio in unique ways. More info about this here

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This is genial ! A speculative music video created by Travis Hopkins for The Legendary Buck 65. It is comprised of over 60 fictional movie title cards inspired by the lyrics of the track “Superstars Don’t Love” off Buck’s 2011 release “20 Odd Years”. LOVE IT!

6.17.2011

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You’ve probably seen the technique of this facebook app before, but what I like is the angle and presentation. Facebook is indeed the museum of yourself, if you look back at all your data. Try it here.

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Here’s a nice idea from Mountain Dew and Colenso BBDO. A fully-functioning pinball machine in which you can skate. Skaters literally become the ball in the skate park wired with sensors, sounds and lights. The score keeps track of skaters’ different moves.

6.16.2011

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This is just silly beautiful! An infographic dissecting the nature and ramifications of Stuxnet, the first weapon made entirely out of code. This was produced for Australian TV program HungryBeast on Australia's ABC1. Direction and Motion Graphics: Patrick Clair. Written by: Scott Mitchell. Production Company: Zapruder's Other Films.

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Royal Copenhagen is a famous brand of hand painted porcelain. To emphasize the fact that their products are completely hand made they are creating a huge billboard with a blank porcelain plate on it. The plate gets painted by hand, exactly like the real plates are made.

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WTF? moment of the day. Suzy from Holland said "Finishing my social tattoo with 152 pictures of my Facebook Friends! Of course I gave it a lot of thought. These are not all my friends. Just the people I care most about. I got their permission and they were very proud to be on it. To me it represents who I am right now and the time we live in. And of course I love the looks of it." Yes, it's fake read more here.

6.15.2011

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No one gets closer to men than Gillette. And to prove this Gillette used nanotechnology to write their ad campaign on a man’s shaven beard.The ads were created using an electron microscope at The University of Nottingham.

6.13.2011

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Tom Dickson, the founder of hard-core Blendtec blenders and host of the brand's "Will it blend?" videos, hasn't found much he couldn't pulverize—from iPads to bottles of Old Spice. Now, though, he's found a worth opponent—phone manufacturer Sonim's legendarily durable XP3300 Force phone. While the phone's shell and battery casing certainly took a beating, it came out a lot better than I (and probably Tom) expected. At the end, Tom says it "mostly blended," but that's pretty much hogwash. A little polish and a new battery, and that thing's as good as new. VIA ADWEEK

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Here's a worth addition to the pantheon of babies doing grown-up stuff in advertising—this Ubisoft video with a baby rocking out with the company's Rocksmith video game. He sure is a dexterous little bastard. Disturbing CGI babies are a long tradition on the Internet, and have been co-opted by ads ranging from the Evian roller-blading babies to the recent Gerber magicians and acrobats.

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Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!Check out who’s your doggelganger! Try it here

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In São Paulo Brazil there are more than 40 printing companies, but ArtCenter is the one that pops out with this direct marketing campaign. They delivered free pizzas to all the advertising agencies in town. But it were no ordinary pizzas, the topping of the pizzas was printed onto the dough. Fantastic!

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This campaign is from the Hard Rock Cafe and is against Drunk Driving. A car fully covered with a typical car cover was driven across the streets of New Delhi. The message “drunk driving is as dangerous” printed on both sides drove the point home.

6.10.2011

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T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play. I can't help feeling it's all fake. Fun, but fake.

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"The N12 bikini is the world’s first ready-to-wear, completely 3D-printed article of clothing. All of the pieces, closures included, are made directly by 3D printing and snap together without any sewing. N12 represents the beginning of what is possible for the near future. N12 is named for the material it’s made out of: Nylon 12. This solid nylon is created by the SLS 3D printing process. Shapeways calls this material “white, strong, and flexible”, because its strength allows it to bend without breaking when printed very thin. With a minimum wall thickness of .7 mm, it is possible to make working springs and almost thread-like connections. For a bikini, the nylon is beautifully functional because it is waterproof and remarkably comfortable when wet."

6.08.2011

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To mark the release of their debut EP entitled "Triolet", the collective Emmanuelle launches "Glory Wall. The principle? USB keys containing the EP are embedded in several walls in Paris. Anyone can plug in his computer and recover the entire EP. The "Glory Wall" was inspired by the project launched by Aram Dead drops Bartholl, bringing a more visually via a photo collage around the USB key. The collective Emmanuelle proposes a new way of approaching music. VIA

6.07.2011

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“New York Streetnames”, a fundraising idea for the homeless of New York, has been entered for the Cannes Lions Good Work Competition, a new category awarding proactive ideas for Non Profit Organisations. Five winners will win a trip to Cannes, including a free flight, six nights’ accommodation and a full delegate pass to the Festival. This video was entered by the Belgian advertising agency Duval Guillaume. Check this spot if you want to know more about their idea.

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“Fbooks” is a new project for Leya, a Portuguese book publisher. With it, people are able to read books at their Facebook walls. “Fbooks” is innovative and interactive. According to the agency, it’s a solution for a world that loses interest in reading.

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At this brewery the brewing process is influenced by all kinds of awesomeness. Accompanied by the Night Rider theme song different kinds of ’super’ are inserted into the beer: “Super goes in, Super Dry taste comes out”. You either find it cheesy or super cool.

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Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “Le Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.

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This simple small budget awareness campaign was done for an archery club. During one day apples were placed on the heads of statues in the most crowded places of Bratislava. These apples provided a direct mental link to archery and invited people to visit the club’s website. Simple and very effective!

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Want to check your Facebook or play games when sitting at work? Well, you don’t have to worry anymore that your boss suddenly sneaks up and watch what you’re doing. To promote the new Volkswagen with its ’side assist’-feature, Volkswagen created an application that would pop-up a business presentation when somebody shows up behind you. Test it here.

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A real fun print campaign was made for Peugeot. You have to smash really hard on the first page, the impact causes a little airbag on the next page to pop out. A great way to illustrate the way an airbag works.