At some time or another we have all experienced that eerie sense of familiarity where we’ve “been there” or “done that” before. Whether it is an actual memory or simply a “brain fart”, deja vu is an interesting experience.

Let’s assume for a second that deja vu is real. If you found yourself in a situation you knew for certain you had experienced before that had ended badly would you have the tools necessary to change your course of action? Many organizations have faced and continue to deal with “marketing deja vu” or ending up in the same situations over and over again. What can you do to avoid making the same marketing mistakes more than once?