How to Avoid E-Commerce Annihilation

Jason Walker

Internet Marketing

Posted on 14th March 2017 at 11:39.

These days, it is often said that in order to survive as a retailer in any capacity, you need to get yourself involved in the ecommerce revolution. But at the same time, it hardly escapes your attention how the ecommerce landscape is already completely and utterly dominated by certain leading brands. The long and short of it being that regardless of what it is you want, there’s a strong chance you will be able to pick it up from a household name online.

2. Become a Service Provider, Not a Vending Machine

What this basically refers to is the way in which some websites exist like glorified online vending machines, while others are incredibly rich and useful, informative and engaging content. The difference being that the vast majority of consumers respond considerably better to the latter – so does Google and the other major search engines. As such, it’s important to make all necessary efforts to build your brand and your business around so much more than products alone. You need to become an all-round service provider and an authority your customers turn to for more than simple purchases alone.

3. Get to Know Your Customers

Loyalty schemes are both important and effective, with eMarketer having recently revealed that around 55% of consumers admitted their spending decisions are influenced by such programs. Nevertheless, it’s once again important to go above and beyond the norm, in order to remain as competitive as possible. Carry out surveys, provide regular e-mail updates, request thoughts, opinions and reviews, find out what their priorities are and what turns them off. Getting to know your customers at a more intimate level is something you can and should be doing as a small business – something the biggest business simply cannot orchestrate.

4. Stay Social

Last but not least, you should use every scrap of information you come across with regard to your customers when it comes to the content you produce and your efforts to maintain relationships. One of the most important pieces of the puzzle is that of staying social – as in making maximum use of your social media accounts and creating one cohesive online presence. It’s not the like the CEO of say Amazon has the time nor the inclination to get directly involved in discussions with customers via Facebook. As a much smaller and more personal business, it is very much something you can do and therefore should be doing.

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