Welcome

This group is extremely knowledgeable, and helpful. Professional, patient, produces results.

Geoff & Julie Hawksworth, Owners | Micro Kickboard

You can actually talk to them when you have a problem!

Miles Underwood, President | Underwood Distributing

Corporate Conversions exceeded my expectations in designing and developing my website. They are professional and provide a great insight on how marketing your business.

Kyla Bos, Owner | Ladi Bos & Daughters

Response times are quick and this group is easy and friendly to work with.

Mandy Tomich, Director | Michigan Association of Orthodontists

I was entirely happy with Corporate Conversions customer responsiveness and project outcome. I am a "neophyte" when it comes to understanding Google and the web, so I especially appreciated the patience that was shown.

Ray Davies, Entrepreneur

Good reliable service, very well trained and experienced. We're a longtime, satisfied client.

Dick Rolfe, President | The Dove Foundation

Prompt, Courteous, Knowledgeable!

Tom & Deb Ham, Owners | Automotive Management Network

Corporate Conversions have been very responsive and helpful whenever we have needed assistance. They are knowledgeable in what they do and a pleasure to work with.

Mark Baker, Owner | Real Estate Leadership Academy

Corporate Conversions has done a terrific job of handling the tech side of our website—platform, links, appearance, shopping cart, SEO, mobile, and all the other aspects that we don't understand or have time to tackle.

If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign.

It is our goal to write timely, even seasonal, pieces on often Googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time, and these readers can easily become new customers for our clients.

To give an example, the charts below show the before and after of a site that did not have its keywords properly optimized on its website. Check out what happened to the rankings in one week! (“Red” is a decrease in ranking position. Conversely, “green” is an increase in ranking.)

Keywords not targeted on the website:

The next week with the keywords implemented properly:

In the past, it was easy for SEO consultants to game search engines by spamming keywords across a website. However, in recent years, Google and Bing have both begun heavily penalizing this practice. Proper keyword research and implementation must be done to rank well in this new age of searching. Keywords are only a small piece of the SEO pie, but, nonetheless, they can go a long way, creating new opportunities for your business.

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just - poof! - make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for what you do or sell will be able to find you on Google unless they type your address into the address bar.

Google has two types of penalties - manual and algorithmic. If you get a manual penalty it means that someone at Google deliberately targeted your website for Google punishment. The good thing about a manual penalty is that you’ll get a notification in your Google Webmaster Tools and you’ll have an idea of what you must do to have the penalty lifted.

Many people do not fully understand the value a solidly built, regularly maintained, fully optimized website provides to a business. Assume that it’s a non-essential item, something nice to have, like a new iPad or season tickets to the theater. If my parents’ small business didn’t have a website, why does mine need one, they think.