Most people think that Victoria's Secret is the holy grail of bras. That if you want the best bra, you should go there. That their bras are AMAZING.

Not even close.

Victoria's Secret only stocks a small number of bra sizes.

30: A, B

32: AA, A, B, C, D, DD, DDD

34: AA, A, B, C, D, DD, DDD

36: AA, A, B, C, D, DD, DDD

38: A, B, C, D, DD, DDD

40: C, D, DD, DDD

That is only 33 distinct sizes!

Uplift hopes to stock these sizes:

28: A, B, C, D, DD, E, F, FF, G, GG

30: A, B, C, D, DD, E, F, FF, G, GG

32: AA, A, B, C, D, DD, E, F, FF, G, GG, H, HH, J, JJ, K

34: AA, A, B, C, D, DD, E, F, FF, G, GG, H, HH, J, JJ, K

36: AA, A, B, C, D, DD, E, F, FF, G, GG, H, HH, J, JJ, K

38: A, B, C, D, DD, E, F, FF, G, GG, H, HH, J, JJ, K

40: B, C, D, DD, E, F, FF, G, GG, H, HH, J, JJ, K

42: B, C, D, DD, E, F, FF, G, GG, H, HH, J

44: B, C, D, DD, E, F, FF, G, GG, H, HH, J

46: B, C, D, DD, E, F, FF, G, GG, H, HH, J

48: C, D, DD, E, F, FF, G, GG, H

That is a total of 142 distinct sizes! This is a much more accurate picture of the different breasts that exist in the real world.

As a result, in order to make a sale, VS is more likely to put you in a bra that doesn't actually fit. Then, when you take your $60 bra home, you will find that it is uncomfortable and not supportive (because it's not the right size!). You'll end up blaming your boobs because well, it can't be the bra! VS knows everything! Guess what? They don't.

Boosaurus has a great post about just how off VS can be. The fitter tried to get her into a 34C, even though she actually wears closer to a 30GG!

However, there is one caveat: If you are truly a size that Victoria's Secret carries, their bras are actually pretty decent. Cute, comfy, and not too expensive, especially during their semi-annual size. Unfortunately for most of us, it's just not going to work, and you're better off going somewhereelse.