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A grassroots campaign for Macy’s to end their association with Donald Trump has caught fire. Nearly 400,000 people have added their name to a petition on Signon.org for Macy’s, which exclusively sells Trump’s clothing line and fragrance, to dump the controversial businessman.

Trump gained prominence during the 2012 election for relentlessly promoting the discredited conspiracy theory that Obama was not born in the United States. He vocally maintains that Obama’s birth certificate is a forgery.

On Tuesday, Trump tweeted that the election results were “a travesty, a total sham, a disgusting injustice” and “urged Americans to march on Washington.” He claims global warming is “a concept created by and for the Chinese to make U.S. manufacturing non-competitive.” Trump also promotes dangerous conspiracy theories about vaccines.

Macy’s touts themselves as a “socially responsible” company. Nevertheless, they have continued to embrace their relationship with Trump and will prominently feature him in its holiday Television ads.