Instagram: Empowering Marketing for E-Commerce – Infographic

What’s the fastest growing social media platform? You’re right – its Instagram! It grew by a phenomenal 357% from 2014 to 2017, significantly outpacing Facebook and Snapchat which have comparatively flattened out at approximately 50% growth. And, it’s most definitely the place to be for marketers: 51% of Instagram users are influenced by what they view on the site.

This infographic presents an overview of how different product categories use Instagram to power their campaigns, how user advocacy stories rather than celebrity engagement is driving the Instagram market, and how it’s the most cost-effective way to engage with your consumers.