Uganda 2017

IAAF World Cross Country Championships 2017

NEW CHALLENGE FOR TVMS

For the first time in the history of International Athletics, the IAAF World Cross Country
Championships taking place in Kampala, Uganda, on March 26th, are expected to meet an
unprecedented success on major African television channels.

TVMS, which holds the exclusive free-to-air media rights of the IAAF World Athletics Series in
sub-Saharan Africa, is distributing the event in 23 countries, a record never reached before.
This great achievement is the result of almost a decade of efforts and promotional work to
install African Athletics on the most important public and private channels of the continent,
enhanced by the world records and achievements from its numerous athletes.

Cross Country, a former Olympic discipline until 1924, saw stars such as Finn Paavo Nurmi
winning twice at the 1920 and 24 Olympics. It remained firmly rooted as a winter athletic
discipline, wildly prized by African athletes who have been collecting world titles and exploits
for more than twenty years.

It is on the legendary Kololo Park in the midst of a dream green scenery, in the heart of
Kampala, the Ugandan capital, that the athletes of 59 countries, and one team of refugees,
will start.

This is the third time that the African
continent is organizing these World Cross Country Championships, after a first
edition in South Africa and a second time in Kenya.

In close collaboration with UBC, the national channel in Uganda and host broadcaster of the
event, TVMS and its staff will once again consolidate the increasingly important role of
Athletics on African screens.