Media Release: threebrand toasts a trio of successful projects

THREE seems to be the magic number for Edinburgh-based threebrand, as it celebrates a trio of projects for drinks giant, Diageo.

The international creative branding agency was recently commissioned to work on a selection of campaigns with Diageo’s Smirnoff, Bushmills Malt and Baileys brands.

threebrand’s creative director, Nick Cadbury, was delighted to be approached to work on the projects, which were secured after a series of successful campaigns with Diageo and its Global Travel team last year.

Cadbury said: “We’ve just completed the Smirnoff Vodkasonic BTL activity, which has been a fantastic one for us to produce, not only because it’s the world’s number one vodka, but particularly as we’ve been liaising with the New York-based Smirnoff team, who are brilliant to work with.

“We were asked to create a distinctive and impactful BTL / POS toolkit for use in global markets for Smirnoff’s Vodkasonic. One of the brand’s most unique promotional packs to date, it features built-in MP3 speakers for users to play music anywhere they wish.

“Bearing Smirnoff’s core brand values in mind, we created new and exciting visual elements to convey the features of the pack and its usage, for both on and off trade impact. Producing DVD guidelines and artwork assets to support the product.”

threebrand has also been working with Diageo’s Bushmills 10 Year Old Malt on its St Patrick’s Day activation. Creating a distinctive and impactful BTL and POS poster campaign for on and off trade communication within the UK.

Nick added: “We wanted to ensure our work on the Bushmills project was strong visually, balanced by a simple and direct call to action. We created two elements; using Baileys as a ‘partner to celebrate with’ and ‘offering a price advantage’ when buying Bushmills 10 Year Old Malt. Designing and producing posters and flyers – building on the tri-brand approach within Diageo for St Patrick’s, featuring Baileys, Bushmills and Guinness.”

To round up the treble of triumphs, threebrand is also teaming up once again with the Global Brand team to offer creative input for Baileys’ gift range for the third year.

Commenting on the success of the year so far, Campbell Laird, managing director at threebrand, said:

“Although it’s only February, 2010 has been a very interesting and positive year for us. The three projects for Diageo have been a welcome addition to our ever-growing portfolio.

“Also, at the beginning of February, our public relations arm – threebrand PR – celebrated its first birthday, with an impressive 12 months and a dozen clients under the team’s belt. Opening this new division has allowed us as a team, and business, to offer clients added value and a full service creative branding approach for current and new clients. We are looking forward to what the remaining ten months of the year will bring the company.”

ENDS

Notes to Editors

threebrand is a creative branding agency, launched in 2004, most recently receiving Scottish Design Agency of the Year 2008, in The Drums New Year Honours List

Our hand-picked and highly motivated team enjoy working from our boat, 1502U, located on the Water of Leith in the heart of Edinburgh’s creative community.

We aim to help our clients create distinctive brands by following three simple steps:

understanding the dynamics of their brands’ marketplace

taking this knowledge and creating inspired design solutions

ensuring brand integrity and consistent implementation

threebrand PR compliments threebrand, offering both an integrated approach, together with stand-alone PR consultancy and advise

We strongly believe that brands will benefit from a threebrand integrated approach with the new PR arm providing:

an one-team approach

consistency and alignment of brand, guidelines, aims and objectives

shared values, professionalism and expert advise

PR support services will be recommended and tailored to the brand needs and requirements, but could include the following: