A new TV ad posted by Apple shows off the iPhone 5’s camera being used in real-life situations.

The advert, which shows a montage of different people using the iPhone 5’s camera to take photos and videos, concludes with line:

Every day, more photos are taken with the iPhone than any other camera.

The statement checks out, too, most probably referring to camera usage statistics on Flickr in which the iPhone dominates the top three spots for the most popular camera in the Flickr community. Interestingly enough, the iPhone 5 isn’t actually number one – it takes second place to the iPhone 4S and is closely followed by the iPhone 4.

The advert takes a small departure from Apple’s traditional style of showing products on an infinite white background. The last time an advert packed with lifestyle shots was used by Apple was to promote Siri during the launch of the iPhone 4S.