introduction

• Pakistan Tourism Development Corporation (PTDC) was established as a public limited Company registered under Companies Act in April 1970. The company is now governed by Companies Ordinance 1984.

• As such it operates under its own corporation rules and regulations.

head office

• Publicity & Promotion

• Tourist Information Centers (TICs)

• Planning & Development

• Personnel & Administration / Finance & Accounts

SUBSIDIARIES

i. PTDC Motels Pvt. Ltd.

ii. Pakistan Tours Pvt. Ltd.

iii. Associated Hotels of Pakistan (Flashman’s Hotel)

PTDC Motels Pvt. Ltd

• With the prime objective of promotion of tourism in remote and under-developed areas where private sector was shy to invest, Pakistan Tourism Development Corporation (PTDC) launched its Motels Subsidiary (PTDC Motels) in 1977.

• Despite higher operational costs and short operational period of 4-5 months per year due to extreme cold weather conditions, PTDC Motels have been providing comfortable, reliable, safe and quality accommodation to tourists. Hence, commercial aspect may not be taken into consideration. PTDC Motels work as pioneers and trendsetters, for private sector to follow.

Pakistan Tours Ltd.

• PTL is organizing package tours and treks renting tourist transport and operating a number of domestic tourist bus services under Government of Pakistan license. PTL operates bus services between Pakistan, China and India.

ASSOCIATED HOTELS OF PAKISTAN LTD. (AHP)/ FLASHMAN’S HOTEL

• Associated Hotels of Pakistan Ltd. (AHP) was formed in 1963 under the repealed Companies Act 1913 to take over running business of 04 hotels of Associated Hotels of India (AHI), namely Cecil’s (Murree), Dean’s (Peshawar), Faletti’s (Lahore) and Flashman’s (Rawalpindi). Three hotels were privatized in 1998 and 2004 leaving only Flashman’s Hotel, Rawalpindi with AHP/PTDC.

• PTDC owns 86.82% shares of Flashman’s Hotel out of which 12% of shares PTDC shares were transferred to Employees under the Benazir Employees Empowerment Program whereas 13.18% shares are with Private Shareholders.

• Coastal Zone - spreading over 1,000 kms along the Arabian Sea offers long term development potential for beach resorts.

MESSAGE

• Tourism can deliver for Pakistan’s economy as a whole. It is a catalytic industry and should be part of our stimulus packages for stronger infrastructure, more jobs and increasing investments.

• Tourism is par excellence a people to people activity and the strength of the industry can be deployed to help cement peace and tolerance, promote development, create jobs, stabilize societies and root out the abuses that can infiltrate society.

CHALLENGES

Security concerns

Negative country image abroad

Underdeveloped civic, communication and tourism infrastructure

Financial constraints

Non-implementation of a well-laid and well coordinated marketing strategy

Trust deficit between public and private sector tourism stake-holders.

Coordination at all Levels of Government

Numbers versus Yield

Industry Quality

Aligning Product with Market Needs

Tourists’ Dispersal and Niche Products

Skills Base

Tourism Infrastructure

Aviation Services

Research and Statistics

FUTURE STRATEGY

The strategy would be to develop appropriate incentives to promote greater private sector investment in creation of tourist facilities.

Public sector investment in the development of infrastructure facilities will be made part of overall national development effort.

While the ongoing Public Sector projects will be completed, the development requirements for new projects will be met from privatization of existing motels and from credit budget. Greater financial autonomy will be given to the public sector tourism agencies.