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It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines.

Personalization is more than the latest advertising buzzword – it's a movement, driven by consumers' expressed desire for a more relevant, seamless online experience. Ad technology has made it possible to get ever more granular with our targeting, to the point you can hone in on a single user and personalize to the point of creepiness, if you're so inclined.