Tucker Max is most well known for his book I Hope They Serve Beer In Hell, and is now leading the company Book In A Box which is focused on helping authors become self-published. Tucker knows better than anyone the pain that can come from not realizing your strengths and weaknesses and being able to truly focus on what you’re good at. As he says, you can’t do everything by yourself, and it’s important to have the right self-awareness to be able to ask for help at the right time.