PRSA Luncheon - LET'S RODEO! HOW COMMUNICATIONS IS THE LIFEBLOOD OF THIS INCREDIBLE INSTITUTION

Grab your rodeo gear and come and listen to Joel Cowley the President and CEO of the Houston Livestock Show and Rodeo™ on February 4.

Mr. Cowley joined the Show staff in 2005 as the executive director of agricultural competitions and exhibits and was named President and CEO in 2013.

The Houston Livestock Show and Rodeo™ was organized for charitable, educational and scientific purposes to encourage and promote the breeding, raising and marketing of better livestock and farm products at public fairs and to promote and maintain research and educational functions within the livestock industry.

The Houston Livestock Show and Rodeo benefits youth, supports education, and facilitates better agricultural practices through exhibitions and presentation. Since its beginning in 1932, the Houston Livestock Show and Rodeo has committed nearly $375 million to scholarships, research, endowments, calf scramble participants, junior show exhibitors, School Art participants, and other educational youth programs.

Mr. Cowley has worked with all aspects of the show including volunteer committees, livestock show, horse show, wine show and auctions.

Prior to joining the Show, Cowley worked for Certified Angus Beef LLC, the not-for-profit division of the American Angus Association. He was also a faculty member at Michigan State University and Texas A&M University as a lecturer and livestock judging team coach.

“Through the tireless efforts of volunteers and staff, and the generous support of sponsors and donors, the Houston Livestock Show and Rodeo is able to fulfill its agricultural mission, entertain and educate guests, make a significant contribution to the local economy, and assist Texas youth in accomplishing their educational goals — I’m proud to be a part of it all, “Cowley said.

Come hear how communications is key to the success of this Houston institution.