Manual Keyword and URL Research

After you have chosen a product to promote, the next step is to do some “Targeting Research”

Our pop up ad will only appear on specific websites and keywords that we want to target.

For example…

If you’re promoting a weight loss offer, do you want to target RandomWeightLossWebsite.com or WhoIsChuck.com?

I hope the answer is quite obvious.

This goes with targeting keywords as well. Would you rather target the keyword
“How to lose weight” or “What to eat for dinner“?

I know these are obvious and rather stupid examples, but the point I’m trying to make is you need to take your targeting very seriously, because you can easily generate millions of views per day and blow your budget in a matter of minutes.

The key is to keep your keyword relevant to the product you are promoting.

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URL or Website Targeting Research

Website or URL targeting is a lot more specific, because our prospect needs to land on a specific webpage, before our ads are shown. This is the method of targeting I highly recommend, especially if you’re just starting out.

So again, let’s say you’re promoting a weight loss offer. You can easily target those big websites like JennyCraig.com or WeightWatchers.com.

If anyone was to visit either of those sites, they clearly want to lose weight. When our offer pops up in front of this audience, it would be it pretty easy to convert your traffic.

However, you can take it a step further and target more “Specific Pages“.

For example, you can target visitors, who visit “http://www.jennycraig.com/site/learn/article/12-healthy-goals-for-2015”.

Such targeting is a lot more qualified compared to just targeting visitors to the home page, right?

This is because only people, who are really interested in health and weight loss would be reading that page.

Knowing The Demographic Of Your Traffic

Another important factor, when it comes to website targeting, is actually knowing your demographic that visits a specific site.

For example, would you market differently if you knew exactly how old your visitor is, what their gender is, what their interests are, where they live and so on?

Why You Must Have A Landing Page

Remember that we are ‘interrupting’ our visitors in the midst of whatever they are doing online.

Asking them to take take out their credit card, fill in a short form or entering their email could be a bit “too much”.

Not to mention, some offers don’t really have an “In Your Face” factor and so the prospects will usually just close the page.

On the other hand, if you pop up your own lander, you can call out to your prospect and grab their attention immediately.

Here are some examples of proven landers that work very well with pop up traffic.

What do all these landers have in common?

They grab your attention almost immediately with attention grabbing words like “Congratulations“, “Attention“, “Warning” and “FREE“

They have a clear benefit for why the visitor should “Click Through”

Lastly, they have a “Strong Call To Action”.

As you can see, these landers are nothing special and do not require a PhD in coding to build them. Andy actually wrote an awesome post on “How to build a landing page”, I recommend you check it out if you don’t know how to build one yet.

Another thing to note is that it is 100% risk free for our visitors to click through.

What we’re trying to do here is ask for a “Micro-Commitment“.

We are not asking them to enter their credit card details and so on just yet.

After the prospect has performed the first action (micro-commitment), it is a lot easier to get them to perform another action. This is a strategy that has been proven to increase conversions.

Let’s do a quick recap on what we’ve covered so far…

We found an offer to promote

We have done some keyword and website research

We have built our own landers instead of direct linking to increase conversions

The next step is to create your campaign.

Creating Your Campaign With Traffic Vance

There are many different PPV networks out there, but the best is without a doubt TrafficVance.

I’m going to walk you through how to set up your campaigns with Traffic Vance, but it’s almost the same with most networks.

It’s a bit hard to walk you through creating a campaign with just images and text, but I’ll try my best.

When you have an account with TrafficVance, all you need to do is “Create A New Campaign” and you should see something like this…

Campaign Name: Give your campaign a name that you can remember, so that you know exactly what it is about (e.g. the name of your offer).

Daily budget: This is the amount you are willing to spend per day. For now, just stick the “Basic”. Keep in mind that sometimes, your budget will go overboard. This is because the traffic comes in really quickly and sometimes it takes some time to pause your campaigns.

So, don’t freak out if you end up spending $14 on a specific day even though your budget is only set to $10.

Just hit the “Next >>” button once you’re done.

You should see a page that looks like this…

I just realized that it’s probably a waste of time breaking each step down, as there are simple prompts on how to set it up as you go along.

Basically, if you follow the steps from these images, you will then have the option to review the campaign and then submit it for approval.

TrafficVance will have to go through your campaign and approve it manually. This is to make sure that you comply with their terms of conditions.

Split Test, Optimize & Scale

As a marketer, you need to fully understand the importance of split testing, optimizing and scaling.