Year after year, social media marketing continues to evolve. Today, it has the power to reach 77 percent of Americans. Although there’s no telling exactly what 2019 may bring, these five social media trends are likely to influence how your company promotes itself online in the New Year.

4) Quality over Quantity

In the past, many brands had published as much content as possible in an effort to attract its target audience. However, the reality is that more content is not always better. Instead of posting mediocre updates all day long, brands are now focusing on more purposeful, creative content.

5) Personalization

Today, businesses are using marketing services to help humanize their company. The human element helps them build strong connections, trust and loyalty in potential, current and former customers. By becoming more relatable, companies’ social media posts are also becoming more memorable.

Social media marketing is a great way to reach individuals directly on the platforms they choose to use. Although that’s not going to change in 2019, these five social media trends will likely transform inbound marketing in the New Year.