Just look at the guy in the background, trying not to laugh at the answer.

Granted, other companies behave in the same way, including Microsoft and game distributors such as Steam and others.

Instead of saying something like "Oh, really? Let's fix this thing", he goes on a tangent explaining how the future is the Creative Cloud, and how the whole offering is a great value and on and on...

When the guy in the background interrupts asking if there are any other questions, another journalist asks the same thing in other words: "can you rule out reducing prices for your non-cloud products?"

Laughable, how these folks get to be CEO: it's all in delivering a non-message.

They are being taken to task about it now by the Australian Federal Government. About time really, i hope this has some precedent here for us as well, considering a lot of our stock is sourced from Australian distributors it should mean better prices for us as well.

"Until now the tech giants have refused to publicly front the IT pricing inquiry but today the federal government subpoenaed the companies, forcing them to explain why Australians have to pay so much more for goods than their US and UK customers.

In what's probably the first time anywhere in the world, these IT firms are now being summoned by the Australian Parliament to explain why they price their products so much higher in Australia compared to the US.

We found that with one Microsoft software development product, you could fly to Los Angeles return, to buy the software and still save thousands of dollars."