One critical element has been added: food. The menu will offer light plates, including soups, cheese fondue, an antipasto platter and bruschetta, all priced between $8 and $15. A private dining area for 12 also is available.

Retail wine sales will be a big component of the store, said Sturm, who has an 18-year history in the food and beverage industry. It will carry 5,000 bottles of wine, covering every style, rating and price point. Staff will be trained in the nuances of wine and will be helpful in assisting customers, she said.

"It's very much going to be service-oriented," Sturm said.

Customers can expect wine tastings, visits from wine-makers and live entertainment, Sturm said. Beer also will be available; the place has applied for a liquor license.

It will be open daily, evening hours only at first, with lunch to be added later.

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