The eSports battle between Unilever's Dollar Shave Club and Gillette is starting to ramp up.

Gillette has been taking their eSports campaign in three directions:

/1 PLAYERS AND TEAMS

In January 2017, Gillette signed on professional League of Legends player xPeke as their first eSports ambassador. For comparison, Gillette's other ambassadors include Joe Hart (English Footballer), Neymar Jr (Brazillian Footballer), Lionel Messi (Spanish Footballer), Ki Sung-Yueng (South Korean Footballer) ... the list of soccer players goes on.

/2 TOURNAMENTS

Since Dollar Shave Club got ELEAGUE, Gillette went with something comparably big. Gillette also recently signed a deal to sponsor ESL IEM Katowice 2017. IEM Katowice is usually the largest event the company puts on and this year was no different, which extended to two weekends.