Cookies

This site uses cookies to offer you a better browsing experience. Find out more on Learn more

I understand

COOKIES

Like many websites, we use “cookies” to collect information. Youstice may set cookies for your web browser as you visit our websites or as you use our products and services.

A cookie is a small piece of information that is stored on your computer for the purpose of identifying your browser during interaction on websites. Cookies may also be used to store information such as identifiers and user preferences, during the validity period of the relevant cookie, when a browser accesses various website pages or when it returns on the same website. A website may set a cookie to the browser only if the browser's preferences allow it and only the issuer of a cookie may read or modify the information contained in such cookie. Furthermore, a browser only permits websites to access the cookies each particular website has set, never to those set by other websites.

We use various types of cookies :

1. Necessary: "strictly necessary cookie" : Certain cookies are necessary for your usage of our website and are present every time you use our web. They do not contain any personal data.

2. Site experience: "functional cookie" : Functional cookies enable our site to remember your choices and your personal parameters in order to be able to propose to you more personalized functions during your usage of our site.

3. Performance and Operation: "analytical cookie" : Analytical cookies permit to recognize visitors of our site and in general anonymized manner measure user information such as frequency of visits of sub-pages, length of visits etc. They enable us to improve our website.

Why do we use cookies? The cookies installed on Youstice are exclusively intended to enable or facilitate communication by electronic means and are strictly necessary for the provision of the service. When you browse our website and use our application, cookies will be installed and accessed to help us analyzing your experience and the traffic of our website. You have the option to manage the cookies used by configuring your browser as described below.

How can you manage cookies? You have several options to manage cookies. Most browsers are set by default and accept cookies, but you can choose to systematically accept or reject all cookies or only cookies from certain issuers. You may also configure your browser to accept or reject cookies on a case by case basis prior to their installation. You may also regularly delete cookies from your device terminal via your browser. Remember to set all the browsers of your different terminals (tablets, smartphones, computers).

Each browser has its own way of managing cookies and cookies settings. The configuration of each browser is described in its help menu, which will inform you of how to change their cookie settings. For example:

However, please note that setting your browser to disable cookies may restrict you from accessing certain features, pages, or areas of the site, for which we cannot be held responsible.

Please further note that if you decide to reject cookies, a refusal cookie will be installed on your device. If you delete this refusal cookie, it will no longer be possible to know that you wanted no cookie to be installed. Likewise, when you decide to accept cookies, a consent cookie is installed on your device. This is why consent cookies and refusal cookies should not be deleted from your device.

Welcome to Youstice Blog!

We will use this space to share with you the latest developments on what we do at Youstice. We will also invite various experts to speak their mind about a number of topics, such as online dispute resolution, as well as the latest trends in issue management, e-commerce and technology, among others.

5 E-commerce trends in 2018 you should pay attention to

In 2017, the e-commerce segment grew by 21%. Every day, the world of e-commerce is becoming more and more competitive and there are plenty of things to pay attention to. We have picked these 5 trends which are becoming of increasing importance in 2018.

1. Personalization, personalization and more personalization

This is one of the trends that have been continuous for years now, and it is still a huge topic for 2018. Some of this is driven by the growth of AI, which enables e-commerce owners making remarkable customer experience. Today, most marketers think that AI will have more transformative effect on the marketing industry than the social media.

Using customer details, behavior-triggered emails, product recommendations on your website, personalized calls-to-action, and customer profiling – these are fundamentals! Are you sure you are using them all on your website?

2. Bigger impact of DIY platforms

Last year, all DIY platforms grew significantly and we predict this trend to continue throughout 2018. Amazon is putting more and more energy into Amazon Handmade and eBay and Etsy are also experiencing big boom in this area. These platforms are popular especially among the members of younger generations who can make some extra money on it. In case you are an e-commerce manager you should be well aware of the competition on this front.

3. Voice purchases

Up to 40% of millennials make purchases using voice orders. That is a huge number and it can be predicative of future consumer behavior. Alexa, Siri, and Google Home will become the next battlefields of search engine optimization. Why not start thinking about them now already and make a fair share on the market?

4. Chatbots are becoming smarter

With AI becoming smarter every day, more companies are investing in their AI chatbots. Customer support is a significant part of operating costs, so it is very reasonable to invest in automation. Business Insider survey reported that up to 80% of business are expected to use a chatbot by 2020. Definitely, this is something not to be missed in 2018.

5. Video is (still) the King of content

If you haven’t started making video content already, you should re-think your stance in 2018. According to Huffington Post, it is estimated that by 2020 80% of all internet consumer traffic will comprise of video content. That means your business should have at least some video content strategy as well. You cannot ignore it anymore!

About the author

Jan is the Head of Youstice’s Marketing. He has 8+ years of experience in online and social marketing and is passionate about design and campaign management. He is experienced in leading technology start-ups such as Exprestlac or JUMP soft where he has been responsible for overall communication and branding. In Youstice, Jan manages integrated communications and digital efforts of the company.