Client

Merelda Labradors is a small family kennel in rural NSW. While searching for a new family Labrador, Kylie and Tim realised the importance of responsible breeding and began the long process of obtaining a breeders prefix to start their own kennel. They are focused on responsible breeding, ensuring sound healthy puppies are bred and the welfare of both adults and puppies is priority.

Client Brief

Kylie and Tim needed a website where they could feature puppies that provided information to future owners.

Their website design needed to provide information and updates about their puppies and litters and general information about the Merelda Labrador kennel. It was important to have simple and easy contact methods for interested Labrador lovers.

Solution

Kylie and Tim needed to easily update their website when new litters arrive so we built a fully responsive website with a user-friendly content management system.

Each Merelda Labrador has its own profile with updates on life with its new family as well as pedigree line and hip and elbow scores. The Puppies page displays available puppies as well as homed puppies. Using a filter search feature, users are able to quickly find puppies that match their desired colour, sex and pedigree.

The website design features Merelda’s actual puppies rather than stock imagery. We worked with Sarah Brown Photography for a studio photoshoot of their first litter and you can see these styled photos of the puppies throughout the website.

Since going live, Kylie and Tim have had a new littler which they have recently added to their website.

Delivery

We highly recommend Belinda and Straight Lines Design & Marketing for any recruitment and marketing campaigns. We not only found Belinda to be very professional and technically sound but she also made the whole experience fun. We have had great feedback from the results produced and would definitely use her services again in the future.