Headset maker Plantronics this week is kicking off a campaign aimed at enticing developers to build line-of-business applications for the company's devices.

The company on Wednesday will formally launch its developer community at Plantronics Developer Connection. The program provides technical resources and support for "context-aware computing," &nbsp;with developers able to build applications that access and receive events on Plantronics headsets.&nbsp;

Developers who participate in the program can use the Spokes SDK, which is a .Net -based kit featuring a runtime environment. Plantronics is also offering APIs and emulator.

"It's really a full-fledged effort by us to enable developers to actually access our headsets," said Cary Bran, senior director of software development at Plantronics.

Developers can make applications that are contextually aware, incorporating presence, availability, proximity, and caller information. For example, an application could be built for a call center that would determine via sensors whether an agent is at their desk, and also designed to not send calls to agents not wearing their headsets and thus unavailable at the moment. &nbsp;Or an application could be built that authenticates users.&nbsp;

Applications are embedded in the environment that connects with the headset, such as a PC or mobile device.