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Slang expletive employed as an attenuated alternative (minced oath) to fuck to express disbelief, pain, anger, or contempt in a given situation. However, it does not mean to have sex with in the same way that fuck does, and those aware of this use consider it a lesser expletive than fuck.[1]

Magners Irish Cider have received complaints relating to an advert in which a man tells bees to "feck off": members of the public were concerned that young children could be badly influenced by seeing this advert. Magners claimed that the "feck off" mention in the advert was a "mild rebuff" to the bees, rather than an expletive. The Advertising Standards Authority (ASA) has ruled that the poster is suitable for display.[4]

In a 1998 interview on Nickelodeon, Irish girl group B*Witched landed in hot water when a viewer made a complaint alleging that one of the teenagers had used the phrase "fuck off". Although Nickelodeon maintained that the singer had in fact said "feck off", which they described "a phrase made popular by the Channel 4 sitcom Father Ted," the item was found to be in breach of the ITC Programme Code and the complaint was thus upheld.[5]

In 2004 French Connection UK, sellers of the popular "FCUK" T-shirt, won a legal injunction in Dublin that barred a local business from printing and selling a T-shirt marked "FCEK The Irish Connection".[6]