Meet Jessica, Joe, Jonny, Maro and Lord Coe

Introducing the Vitality Ambassadors

As a company, our Vitality Ambassadors Jessica Ennis-Hill, Joe Root, Jonny Wilkinson, Maro Itoje and Lord Sebastian Coe are role models who inspire through their actions and embody our values.

“To me, Vitality means a way of life that makes the most of who you are.

“My role as a Vitality Ambassador allows me to reach out to people, to share my fitness tips and experiences as an athlete. I want to encourage everyone to be active and healthy, because the benefits of being active and healthy helps you get the most out of life. You feel so much better when you are well. It’s about achieving a great quality of life.

“I think Vitality is absolutely brilliant – we all love being rewarded for our hard work to get healthy and Vitality has so many ways to reward us. Everything I feel I stand for is echoed in the values of Vitality.”

Jessica Ennis-Hill, Vitality Ambassador

“I’m really excited to be joining Vitality as an Ambassador.

"Vitality shares my belief that everyone can take small steps today to dramatically improve their wellbeing over the long-term, regardless of their current state of health. I’m looking forward to using my role to help communicate this message and to encourage people to make positive lifestyle changes.”

Joe Root, England Cricketer and Vitality Ambassador

“Being a Vitality Ambassador is a big responsibility and a very exciting prospect.

"I think it’s hugely important that everyone should have the opportunity to live well, live healthy and be able to make the most of their lives. So to have the opportunity to influence that, in whatever way, is exciting.

“Vitality is a win–win for me. It’s about people feeling better about themselves, getting into better shape, feeling healthier, feeling happier.”

Jonny Wilkinson, Vitality Ambassador

"Encouraging people to improve their health and wellbeing is hugely important to me

“I’m really proud to be a Vitality Ambassador. Encouraging people to improve their health and wellbeing is hugely important to me and I truly believe that everyone should have the opportunity to live a healthier and happier life. I’m looking forward to working with Vitality to inspire people to get active and help spread the message about how we can all make positive changes to improve our health.”

Maro Itoje, Vitality Ambassador

“Vitality is unique, innovative and creative – and it is purely practical.

"My ambition for most of my life has been to help people get more physically active. Vitality is the first health and life insurer I’ve come across that builds in an incentive to its members to make those positive lifestyle changes.

“What appeals to me about Vitality is that it enables people to do things that they might never have thought about doing. It’s easy for us to sit on our couches and think that we should be doing more, but where is the incentive? Well, Vitality is the incentive. It’s properly structured, sensible, and proportionate, and provides gentle nudges to help us change our behaviour.”

Lord Sebastian Coe, member of the Vitality Advisory Board

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