Effective Website Management

Almost every company has a website today. In fact, if a company doesn’t have a website, many potential customers wonder why it is so behind the times and may even consider passing them up in favor of a more contemporary firm—one that realizes we’re living in the Twenty-First century.

And then, of course, there are those companies that have a website simply because they have to have a website—but do very little to maintain or update it. Okay, so they’re in the Twenty-First Century—but wish they weren’t. As much as they may like to, they can’t have it both ways.

Sometimes the problem is that these leaders don’t know the first thing about websites and don’t want to spend the funds necessary to have someone on staff who does. Other times it’s because they haven’t taken the time to read up on the value of effective website marketing.

What company leaders need to realize is that this new century is populated by many marketing communications firms that know exactly what to do when a website isn’t doing its job. And you know what? That way, these same leaders can have it both ways.

When do you know you need a new website or need to completely update the one you’ve got?

When you can’t remember the last time anyone worked on it.

When you look at it and realize that it no longer accurately reflects your brand.

When you check with your customers and discover that your site long ago stopped being useful to them.