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Let’s say you are an author who understands that you are responsible for your book marketing, whether or not you have a publisher. Let’s also say you have some time, money, and resources, available to support your efforts. Exactly what should you be doing right now?

Authors should operate out of a plan. So step one is to create a book marketing and publicity plan. This provides a detailed overview of what will be done by whom, for how long. It includes a budget as well. The plan can include publicity (pursuing traditional/digital means), social media (what you will generate), speaking, advertising, and other options, such as telemarketing, direct mailing, e-blasting, or networking.