Retail majors Shoppers Stop, Lifestyle International and Spencer’s Retail are looking to start selling their products on e-commerce marketplaces like Flipkart, Amazon, Snapdeal and Jabong among others, reports The Economic Times. The report mentions Shoppers Stop is expected to start selling garments from its in-house brands like Stop and Haute Curry on these online channels within the next few weeks, though no fixed date has been specified yet. Lifestyle and Spencer’s Retail are expected to follow suit.

Interestingly, Lifestyle’s in-house brands such as Code, Ginger & Fame Forever and licensee brands (they design for the Indian market) like Bossini and UCLA are already available on Flipkart and Jabong, though we didn’t find them on Amazon or Snapdeal.

This is a complete u-turn from from last year when Shoppers Stop MD & CEO Govind Shrikhande had said they will compete in the online space on the strength of their physical brands. Also, Shoppers Stop already sells its products online through its website.

In October last year, Future Group had also tied-up with Amazon India to sell its products on the marketplace. The deal period or terms weren’t disclosed, but Future Group mentioned that initially fashion brands like Lee Cooper, Converse, Indigo Nation, Scullers and Jealous 21 among others will be sold on the platform and later all other categories. What was interesting was that this came at a time when offline retailers, including Biyani himself, had accused online marketplaces of undercutting offline retailers by selling products below manufacturing costs to destroy competition. Earlier in August, he had also said that the more business Future Group does through e-commerce it will result in more losses.

Last year, Textile manufacturer and retailer Arvind had also officially forayed into e-commerce through its online arm Arvind Internet Limited, by launching an online clothing brand Creyate that offers customizable clothing to consumers.