The Bath team found adverts which show drunken incidents – such as being thrown out of a nightclub, or passing out in a doorway – are often seen by young people as being typical of a “fun” night out, rather than as a cautionary tale.

About the blogger

Bob Collins has been with Minnesota Public Radio since 1992, emigrating to Minnesota from Massachusetts where he was vice president of programming for Berkshire Broadcasting Company. Previously, he was an editor at the RKO Radio network in New York, and WHDH Radio in Boston. He is the founder of the MPR News’ website.

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The ads seem to be another useless attempt by the Nanny State to influence how people live. Why is it a surprise that young adults behave now the way they’ve behaved for decades? Why shouldn’t they laugh at the ad messages and see them for the meddling social-programming they represent?