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Tuesday, January 21, 2014

Inspired by its very own special
collection of Olympic Winter Games uniforms, designed by H&M with the
partnership of the Swedish Winter Olympic team, H&M recently unveiled its
‘Go Gold’ activewear line, which is currently available in participating stores
while quantities last.

The uber-stylish capsule
collection features monochromatic and colour-soaked pieces, for both women and
men, that are engineered with winter-sport activities in mind, but that also
balance function with fashion.

Slim silhouettes, bold patterns,
directional lines, and crisp cuts, along with fast-drying fabrics, reversible
designs, breathable materials, and lightweight down-fills, let sporty fashionistas—and
fashionistos—join in on the excitement of the 2014 Olympic Winter Games in
Sochi, while staying fit and taking home their own gold medal for best dressed.