Ricky Pesik, Vice Chairman of BEKRAF (Badan Ekonomi Kreatif Indonesia), Indonesia’s agency for the promotion of the nation’s creative economy, began his career as a creative director in the field of advertising, in which position he garnered numerous national awards. Also known for his work in the field of human rights, he served for five years (1996–2001) as head of the management committee of the Yap Thiam Hien Awards, the country’s most prestigious human rights award.