Twitter <ul><li>Tweet about it (a
couple times is OK) </li></ul><ul><li>Use a URL shortener to track </li></ul><ul><li>Add a “Tweet This” button next to it </li></ul><ul><li>Ask your company to Tweet it </li></ul>

What is Viral? <ul><li>Stalled: Never
break 1 million views </li></ul><ul><li>Embraced: Around 4 million views </li></ul><ul><li>Break out: Long time, ultimately 10+ million views – Rare </li></ul><ul><li>Data from Visible Measures (http://www.visiblemeasures.com/news-and-events/blog/bid/8920/The-Anatomy-of-a-Viral-Video-Ad-Campaign-in-Today-s-Advertising-Age) </li></ul>For B2B, HubSpot considers it a success if you get just 10,000 views on YouTube.