Wipro unveils new logo

After almost two decades, India's third largest IT firm Wipro has revamped its logo as it looks to assert its position as a trusted digital transformation partner. The new logo, which replaces the multi-coloured sunflower introduced in 1998, comprises dots, which Wipro says, represent the way it "connects the dots" for its clients. Wipro in a statement said the new brand identity marks Wipro's emergence as a trusted digital transformation partner to clients "delivering at global scale with increasingly localised capabilities".

"Our brand identity is a visual expression of what we do and mean, for our clients... Our re-articulated values connect and resonate deeply with the new, vibrant, brand identity," Wipro Chairman Azim Premji said.