“The Black Ops series is beloved by millions of fans, who have continued to make it the most played series in Call of Duty. This year, the high-profile release of Black Ops III is a pop culture moment for fans to come together and celebrate around the globe,” said Tim Ellis, CMO, Activision Publishing, Inc. “‘Seize Glory’ captures that feeling of exhilaration and accomplishment in which anyone can go on an amazing run and become his or her own champion in Call of Duty. This campaign celebrates our community and the unforgettable gameplay moments they’ll experience in Black Ops III.”

This is director Wayne McClammy’s fourth go-round with Call of Duty and has continued to up the ante with each instalment. A majority of the live-action was shot practically, rather than with visual effects, to bring a heightened sense of grit and realism to the spot. Academy Award winning director of photography Deon Bebe teamed up with renowned stunt coordinator Darrin Prescott to lend a cinematic feel to each moment. The film was shot over five days in an abandoned mall in Southern California, as the natural decay and destruction gave the shoot a more authentic feel.

The hero character of the film, Kevin, is played by Thomas Polk, a newcomer to the scene. The hero role reinforces the premise that “there’s a soldier in all of us” – as the embodiment of the everyday gamer, who’s found a way to be king in Call of Duty. Polk performed all of his own stunts, including wire work.