Adobe has announced the first step in its ambitious effort to move beyond the web and into app-based digital content delivery, and the poster child for its first foray runs on a magical and revolutionary device from Adobe's derisive frenemy, Apple.
Tuesday's announcement of magazine viewer technology is but one step in Adobe's …

Reality thrown out of the window?

Doesn't need to be...

The app downloads all the content, there is no streaming - so you wait once, albeit for a while.

The "app" feels odd until you notice how the blue ribbon through the content tells you if it's multipage (vertically paging - you can't slide the pages halfway) or just single.

Like the print mag, it's snappy, chocked full of ads and a bit short for the money. However, it is still much fun to read, mostly trivial, and you'll feel like you're reading a magazine from the future (or at least 2010!)