high school sports

AT&T is currently airing a great commercial featuring what appears to be amateur video of a high school football player dodging a tackle by performing a head-over-heels flip, before landing on his feet to make a touchdown.

But the flip was faked.

The ad is based on a YouTube video titled “High school scrimmage flip (hello!)” that has been seen by nearly 800,000 people. Here it is:

The ad, made by BBDO Atlanta, purports to tell the tale of what happened to the nameless player after that video went viral, and he is introduced to a college talent scout. Here’s the ad:

It also might be time to reconsider what we call a “major sport” in the United States. The NBA came in fifth, behind college football. And the NHL was 12th, behind NASCAR, high school sports, and figure skating.

Interestingly, MLB is not even the second most popular “sport.” They fall behind the Olympics, which is more of an event than a sport, but I say tomato, and you say tomato (wait, that doesn’t work as well when not spoken out loud).

Digital Consigliere

Dr. Augustine Fou is Digital Consigliere to marketing executives, advising them on digital strategy and Unified Marketing(tm). Dr Fou has over 17 years of in-the-trenches, hands-on experience, which enables him to provide objective, in-depth assessments of their current marketing programs and recommendations for improving business impact and ROI using digital insights.