“The Inuktitut language is in constant competition with English, which is the most commonly used language on the Internet and on electronic devices such as iPads, iPods and iPhones,” said Rita Novalinga, the KSB’s assistant director, in a Nov. 23 release.

“Our students and their parents use new technologies. iNaqittaq will facilitate learning in Inuktitut at school,” she said. “At home and in other social areas, iNaqittaq will also play an important role in ensuring that younger generations speak and write in Inuktitut when using new technologies to interact.”

The KSB says it’s noted an increase in students coming into the system unable to speak Inuktitut, which prompted its language campaign.

The school board has also acknowledged that Nunavimmiut youth are increasingly using social media to communicate with friends and family.

But much of that communications is happening in English, or a mix of the two languages, the KSB said, which has an impact on the structure of the Inuktut language.

Nunavik’s Parnasimautik consultations and the blueprint that came from identified the preservation and promotion of the Inuit language as a major priority.