WARNING: This is a dry post. Like Sahara dry. Don’t let the exciting picture with a very tenuous link (speed) fool you. This is about the un-shiny side of the wondrous internet – it’s about *gulp*... Search Engine Optimisation (SEO)!

So let’s get through this quickly.

AMP. What is it? Well, it could be something that in the future makes your page shoot up the rankings if you’re ready for it, and shoot down the rankings if you’re not.