Technology Luncheon

Customer metrics have always been important for guiding business decisions. Product development, marketing efforts, customer service and even internal hiring decisions can all be impacted by information collected about your clientele.

Never before has so much information been so readily available to the average small business. With free and extremely low cost facilities available like Google Analytics, survey generators and campaign management systems, we have the ability to collect enormous amounts of data - through both active feedback and passive activity logging.

In this month's technology class at the Plaza Club, we'll take an in-depth look at the facilities that are available - not only for collecting the raw customer data, but for analyzing it in a statistically meaningful way. We'll learn about the challenge of data mining and techniques for searching for (previously undetected) patterns, behavioral testing and more.