SAP Russia teamed up with Mobile Dimension to organize a business seminar: “Retail: how to cut the costs and increase the profits by integrating mobile solutions?” The event took place at SAP Labs office in Moscow city centre. Optimization of business processes as an opportunity to cut costs and increase profits becomes of a great interest to retail companies.

Mobile technologies are the next step of technological development for retail companies. At the seminar, Mobile Dimension and SAP experts spoke of the custom solutions for merchandising, for accessing the real-time leftover data and managing loyalty programs. They also presented the case studies showing the advantages of B2C mobile apps for improving customer loyalty, navigation, increasing the average order value, bonus distribution and personalized interaction with the customer.

Mobile technologies are widely applied to retail business processes – from management to sales, marketing and client service. SAP and its SAP Mobility certified partner, Mobile Dimension, aimed at bringing together the key players of the Russian retail market to discuss the opportunities, risks and existing best practices of mobile integration.