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12 Healthcare and IT Often the laggard in technology Yet application of IT to healthcare can radically change what we can do Genomic Sequencing Proteomic sequencing Incidence Prediction

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13 Healthcare Big Data Example Scenarios Clinical Trial Deviations Originally Viagra was developed to lower blood pressure and treat Angina Now its used to help newborn pulmonary hypertension and altitude sickness Incidence Prediction Missed 4 or more visits, twice as likely to have an asthmatic incident Particular Cardiac monitor sine wave points to highly likelihood of heart attack Campaigns Social media and advertising campaigns to understand user behavior and sentiment Patient Satisfaction Social media and advertising campaigns to understand user behavior and sentiment

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30 Win a Microsoft Surface Pro! Complete an online SESSION EVALUATION to be entered into the draw. Draw closes April 12, 11:59pm CT Winners will be announced on the PASS BA Conference website and on Twitter. Go to passbaconference.com/evals or follow the QR code link displayed on session signage throughout the conference venue. Your feedback is important and valuable. All feedback will be used to improve and select sessions for future events.