7 Best Practices for Managing Online Reviews of Your Business – TechRepublic

7 Best Practices for Managing Online Reviews of Your Business – TechRepublic

In this TechRepublic article, Weiss PR VP, Matthew Pugh, offers some tips on why and how to respond to online reviews.

“It’s important to respond to reviews as quickly as possible,” he said. “Negative reviews have a tendency to spread fast. A prompt response, whether it’s a follow-up comment or direct contact through customer service, will go a long way to mitigating reputational damage and/or additional bad reviews.”

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John Unitas, Unitas Management Corporation

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Anne Carpenter, VP Marketing & Sales Support, Evolution1

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Deane Elek, Director, Benefit Advisors Network

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Joel Reuter, Former Communications Director, Duke Realty Corp.

We have worked with Weiss PR on a number of public relations projects, and they have always been a pleasure to work with. They take the time to listen and really understand your business and your goals. They are focused, committed, and high energy.”

Peggy Young, Vice President of Marketing, SECU Credit Union

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Jamie Costello, Anchor, WMAR-TV 2

“As a magazine editor, I really appreciate the high level of professionalism at Weiss PR. They come to me with article ideas that are perfectly suited to my publication. Better yet, they deliver on every promise. The articles they send me are always timely, well-written and on target. Everyone at Weiss PR is a pleasure to work with. Among the many PR firms I’ve worked with, they are the absolute best.”

Martin Carr, Managing Editor, Health Insurance Underwriter

“Weiss PR are very skilled in executing strategic and tactical PR initiatives. More than just getting media placements, they provide big-picture thinking and an attention to detail that yields the desired results every time.”

JoAnn Peroutka, Founder, Educe

“Our work with Weiss PR meant our project had a constant presence in front of the audiences that mattered to us – the community and local elected officials. Weiss PR not only provided the strategy at the beginning of our engagement – and used that to guide our PR efforts throughout the duration of our project - but also was aware of the many nuances specific to our project and came up with appropriate strategic and tactical recommendations. This helped us meet our goal of attaining County zoning approval with broad community support.”