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A good case, like good writing, is easy to read. With their extraordinary storytelling capabilities and experience, the team of case writers and researchers who contribute cases and assist our faculty writing cases to deliver compelling stories that captivate readers.

TAN Swee Liang

Mark CHONG

Michael NETZLEY

“CWI’s case writers and faculty partners are distinguished world-class talent. They provide the superior writing skills and style that are necessary to produce cases that captivate and engage readers. These case studies are also unique and largely feature organisations operating in Asia. Original field research provides most CWI cases with privileged first-hand information that comes directly from top business leaders. These cases also cover a wide variety of topics, such as marketing strategy, operational management, corporate governance, crisis management, innovation and more.”

Get in touch

Have a case idea, want to use SMU cases or want to write a case? Please contact us. The case writing support team would like to hear from you.