BROADCASTING IN THE ERA OF SOCIAL MEDIA

BROADCASTING IN THE ERA OF SOCIAL MEDIA

With an audience reach estimated at 80% of television viewers across Iraq, Al-Sharqiya Group has created seamless collaboration with social media platforms following a recent upgrade at its London studio facility, which also included critical enhancements in storage and workﬂow efficiencies.

Virtualisation of the Interplay and iNEWS servers, reducing the number of physical servers required

Avid MediaDistribute integrations with social media channels such as YouTube and Twitter, enabling journalists to post edited media to social media without leaving MediaCentral UX

Like most news channels, Al-Sharqiya, Iraq’s first privately owned satellite channel, has long ceased to be a conventional news broadcaster and has integrated social media platforms as part of its news programmes. “We have incorporated social media as part of our news telecast for some time,” clarifies Ahmed Bin-Afif, long-term CTO at Al-Sharqiya Group. “However, the recent upgrade will allow for seamless multiscreen social media integration, creating more efficient and effective production workflows.”

The team at UK systems integrator Altered Images worked with Bin-Afif to deploy the solutions.

Altered Images is a leading expert in workflow system design and a major technology reseller for the broadcast, television production, education and corporate communications industry. Its highly-skilled team understands visual communication technology, offering everything from a single product to a complete turnkey solution. From consultancy and system design, through to sales, installation and support, Altered Images offers a fully-specified service for production and broadcast professionals.
For further information, please visit alteredimagesltd.com