Niching Case Study: Matthew Moody

Tad’s Rating:

8/10

Contest Rating:

9/10

Average Rating:

8.5/10

Tad’s Comments:

8. I’d give this a solid 8 out of 10. My wonderings are, when you say ‘double their money’, what money are you talking about exactly? Like the money in their bank? The money they invested into the properties? And financial security? How are you defining this? Those two both feel a bit unclear to me. I am also unsure if you only work in one geographic area or if what you teach is relevant anywhere on the planet? Another thing I wonder is what problems property investors struggle with that you help them to solve? Like if they already invest in property, then why do they need you? Overall very clear but could be made more clear I think. Best wishes on this.

Niching Contest Participant Comments:

8.5/10: I’d suggest you elucidate the experiences of your clients, and also maybe more specifics on what the mentoring and workshops do for them

9/10: You start out really strong and specific as “property investors” is a term people use on themselves. Perhaps they are starting out, which would narrow the niche. Generally speaking, I care a lot less about your services than I care about my experience, so you have some room to describe the outcomes if you skip talking about how you do your thing. On the third hand, I like the idea of a mentor, standing beside me and leading me through the difficult terrain. Speaking of terrain, the image might be more effective if it were, say, an apartment building — unless the idea is that you can spend more time in the great outdoors by becoming financially secure.

10/10: I think it’s very clear who you help, what you do, how you do it. I also think it’d be wonderful if you were looking at the camera and a building behind you. I get the idea that you may be saying you can be in the “great outdoors” when you have money but for me, having more money would mean being with my family. So the end result for people would be different. I think tie in what you do to the pic and it’ll be great. Hoping you all the best with your mentoring and workshops.

Matthew Moody’s Reflections:

Thanks Tad – yes you are right. Perhaps that element of double your money and financial security need redefining further.What I do is provide them with training on properties that actually give them cashflow as opposed to just “owning a rental property” – so many thoughts to ponder on. Thanks!