Super Sport

brief

Super Sport Company is part of Digitalb–Digital Terrestrial and Satellite Television Platform. Both companies belong to Top Media Group, a leading body in media and technology in Southeastern Europe. They broadcast a range of different sports and currently on five different standard definition channels. Vatra was appointed to rebrand their main identity and sub-identities for its channels.

challenge

The new identity of Super Sport was expected to reflect a wide range of sport genres, a contemporary TV brand that supports high quality content and the company’s position in the global TV sports market. Vatra was required to develop a complete range of products, media publications, and printing.

solution

We designed a motion bold and vibrant identity. A suitable typeface was chosen for the subject with a well-balanced shape. This visual combination through motion shapes enhances the concept of the ‘S’ letter. The circle shape and its pattern bring a direct perception of a ball as a favorite object of sports players and fans. This is a visually strong challenging brand, which reflects the crucial philosophy of sports.

testimonial

“I would recommend Vatra to anyone that is looking for a quality and professional partner. We define our working experience with Vatra as creative and very professional. They have great dedication and efforts towards clients’ needs. Vatra has delivered creativity and great results to our company.” - Mr. Dritan Shakohoxha, General Manager at Supersport.