Red dress looks orange - help!

I went out and about yesterday to do a fashion shoot in the late afternoon sun. My model wore a red dress. This is the 2nd time I have noticed that using my camera, reds tend to come out looking more orange than red - any tips on what I need to alter on my camra in order to get my reds to look red?

I always shoot with daylight (5500K) settings on the camera, never have serious issues. Any colour that's 'off' I correct by-eye in Lightroom Get an X-Rite Colorchecker if accuracy is paramount. It works with Lightroom, and works well (and probably other packages though I've never checked).

I use my camera in portrait mode. I'm a bit old-fashioned in that I use a grey card, but the reds still looks orange.

The grey card won't correct all colour shifts though and is pretty crude compared to the Colorchecker. The Colorchecker (yes, it's spelt with the Americanised spelling of colour) does correct for colour shifts and excess sensitivity across the whole spectrum.

The grey card won't correct all colour shifts though and is pretty crude compared to the Colorchecker. The Colorchecker (yes, it's spelt with the Americanised spelling of colour) does correct for colour shifts and excess sensitivity across the whole spectrum.

I presume your monitor's also calibrated?

It sounds like I might have to get a Colorchecker to be 100% accurate.

At the moment that still leaves me with some beautiful shots of a lady in a red dress that looks slightly orange.

What white balance are you setting the camera to? Late afternoon sunlight is very warm- tending towards orange. A relatively quick and easy way to get a pretty good initial setting is to do a custom white balance using a gray card or even a sheet of white paper. I use an Expodisc which is a little bit more accurate but not a lot.

What white balance are you setting the camera to? Late afternoon sunlight is very warm- tending towards orange. A relatively quick and easy way to get a pretty good initial setting is to do a custom white balance using a gray card or even a sheet of white paper. I use an Expodisc which is a little bit more accurate but not a lot.

I use a custom white balance using a grey card. I shoot in Raw and JPEG. I am tending to find that the JPEG images are more accurate than the Raw files. Although obviously you can do more with Raw.

What camera, what was the custom WB you used, was the dress in full sun, what do skin tones look like? Late sun is much warmer than daylight and the colour temp can change quite quickly as the sun gets lower. But none of this should cause more than a colour tweak in post. Before you spend money, run your monitor through this in the lighting conditions under which you usually edit and adjust accordingly http://www.lagom.nl/lcd-test/

I have saved the website to my favourites and well test my monitor properly tomorrow.

I've tried the white balance on auto and then changed it to a custom white balance using a grey card. The young lady is Asian looking and I would say that her skin tones are fairly accurate. On the bridge the dress does look red. But when I took to the open grass to photograph my model next to a gentleman who just happened to be practising with his violin, I noticed that her dress had definitely changed orange. I think the problem may well be that I forgot to add another custom white balance now that I was out in the open sun.

Yes the dress was out in the full sun.

The model has just corrected the colour for me using colour inhancer on her mobile phone.