Audi Q5 Box campaign

Client: Audi Canada

Audi Q5 Banner - Parking [Click the play with sound button!]

This banner was part of the national ad campaign 'Don't Buy Another Box' commenting on how unboxy Audi's Q5 SUV is.

What was really interesting for me with this project is that I got to design the car in 3ds max, and that car was then used in print, and sent to a fabrication company so they could construct full size versions of the car out of actual carboard. I also designed a smaller box car pattern that we then had die cut as a special promo.