"The funds will be used for developing solutions for optimising operational inefficiencies in the automotive aftermarket and enhancing car owning experience for customers," Abhishek Rai, the founder of BookServicing told VCCircle.

Founded in April 2016 by Rai, the Delhi-based startup works with over 200 dealers and multi-brand workshops. The company assists its partner merchants to acquire new clients and retain repeat customers by helping them identify and plug operational inefficiencies. It also helps customers select the right vendor based on the facilities and their ratings. The company operates in the NCR.

BookServicing has tied up with original equipment manufacturers to automate the sector through remote analysis, assistance and by identifying personalised service needs of customers.

Picking pace

The online car servicing segment has witnessed a flurry of activity in the past one year.

In January, VOW CarClinic had raised an undisclosed sum from entrepreneur Vishal Malik.