How bebekisses.com started their logo design journey

Summary

Looking for a nice kid friendly design for a relatively new e-commerce site. Logo should be pleasing to the eye and not too complex. Would like the logo to be the store name: bebe kisses (two separate words, all letter lowercase). No baby-ish designs please.

Company name

bebe kisses (all lowercase)

What inspires you and how do you envision the design for your business?