Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and...

Wednesday, April 6

Join In the Biggest Social Campaign of Our Time!

Some facebook updates from friends, few tweets and I am getting absorbed into what could potentially be the biggest social campaigns of our time!

This isn't a social (media) based campaign but facebook, twitter, youtube are for sure putting this anti-corruption campaign on steroids. This is also a taste of the shape of disruptive change to come - a converging of social media, mass media(parts of it) and grassroots movement - the likes of which we witnessed recently from Egypt to Libya!

And why brands can rarely hope to achieve this kind of response is that it's really difficult to have a real, convincing unadulterated cause at the centre of a brand campaign - one that resonates. That people strongly feel about. That people can empathise with. Not the year end 'care for blind people', 'save the tiger' scam ads!

Hope many more marketing guys realise that social media works more for 'social reasons' and not solely as the media platform that they would like it to work as!

I also hope some of the biggest creative names in the country would lend their talent and support to this 'social campaign' and join in! It would be a pity if they waste all their immense talent on brrr, the beach in Goa and beer:-)