Shoot without boundaries: Canon launches new PowerShot and IXUS ranges

United Kingdom, Republic of Ireland, 5 January 2015 – Canon today unveils seven new additions to its PowerShot and IXUS camera ranges. Designed to provide the perfect solution whatever you’re shooting, whether it’s close up or from a distance with the three new superzoom PowerShots, on a night out with one of three new compact IXUS cameras, or being creative with the new PowerShot N2.

PowerShot SX530 HS

PowerShot SX710 HS

PowerShot SX610 HS

PowerShot N2

IXUS 170

IXUS 165

IXUS 160

Capture the unforgettable, wherever you are
Perfect for capturing moments from a distance, the new superzoom PowerShot SX530 HS, PowerShot SX710 HS and PowerShot SX610 HS offer the ultimate flexibility, ensuring you can record everything, from family summer holidays to weekends away, in great quality.

You’ll be ready for nearly any subject with Canon’s latest bridge camera, the PowerShot SX530 HS, featuring an outstanding 50x optical zoom and 100x ZoomPlus. While the pocketable PowerShot SX710 HS’s 30x optical zoom and the PowerShot SX610 HS’s 18x optical zoom help you get closer to those hard to reach subjects. For tackling tricky shots, the Auto Zoom function on all three models helps you keep your subject in the frame by automatically detecting the number of people and adjusting the zoom level to determine the optimal size. Meanwhile, Intelligent IS ensures each shot is crisp and clear. Once captured, you can start sharing your images and Full HD Movies to your smartphone and tablet with a single touch, using integrated Wi-Fi and Dynamic NFC.

Take a different angle on creativity – the PowerShot N2
For capturing creative, spontaneous photos, the new PowerShot N2 gives you everything you need in the palm of your hand. The unique symmetrical square design features innovative zoom and shoot lens rings, so you can take pictures from a variety of angles. The PowerShot N2 also features a new touchscreen that tilts up 180 degrees, activating the dedicated selfie mode, helping you look picture perfect in front of your camera. To impress your friends with unexpected creativity, the enhanced Creative Shot mode creates an array of different creative treatments with every picture taken; the intelligent technology analyses the subject and shoots fun, short movie clips with varying frame rates and effects.

Slim, stylish and compact – take pictures wherever you are
From nights out with friends, to exploring your home city, the IXUS 160, IXUS 165 and IXUS 170 make it simple to shoot your favourite moments in brilliant detail, whilst on the move. Easy to slip into your pocket, the new range are Canon’s smallest cameras to date, and with the IXUS 170 boasting a 12x optical zoom, and the IXUS 160 and IXUS 165 featuring 8x optical zooms, you can focus in on the action. Simple to use, with great results with every shutter release, all three cameras feature a 20.0 MP sensor for detailed stills, while Smart Auto lets you take it easy as you shoot, controlling camera settings for you, and the fun Creative Filters provide instant creative results.

Pricing and availability

PowerShot SX530 HS is available from January 2015 with an RSP of £329.99/€399.99

PowerShot SX710 HS is available from February 2015 with an RSP of £329.99/€399.99

PowerShot SX610 HS is available from February 2015 with an RSP of £229.99/€269.99

PowerShot N2 is available from January 2015 with an RSP of £289.99/€349.99

IXUS 170 is available from February 2015 with an RSP of £149.99/€189.99

IXUS 165 is available from January 2015 with an RSP of £129.99/€149.99