Here’s How to do SEO for Ecommerce Website

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How to do SEO for eCommerce website: Photo by: Bench Accounting | https://stocksnap.io/photo/WP1KHDXGOY

Have you been trying to figure out how to do SEO for eCommerce website?

Selling things over the web is a lucrative business. Data shown from Statista.com stated that in 2014 alone, retail e-commerce sales have amounted to 289.26 billion US dollars and are seen to grow by as high as 481.94 billion US dollars in 2018.

Thanks to various technological advancements, online shopping is on the hype.

However, with today’s business landscape, it’s no longer enough to merely put your entire list of products in your website and assume that a volume of traffic will unceasingly roll in.

You need to prepare your site so it gets a good ranking in Google and so you get found by your customers. Here’s how to do SEO for eCommerce website.

Your URL Must Get Cleaned Up

This is fairly basic SEO. However, it’s still worth mentioning as the URL of a page is a crucial part of your entire site’s optimization.

It’s good to make your page URLs as short as possible to encourage further ‘shareability’. This is also important so that more value is put on each individual word by the search engine crawlers.

Learn to avoid unnecessary words like ‘and, the, with, for’ and so on. See the following examples.

Good URL: www.sample.com/business-marketing-hacks/

Bad URL: www.sample.com/business/and-marketing-hacks/654321

Get A Little More Descriptive

You probably have heard a lot about the importance of product descriptions, specifically, the Meta titles and Meta descriptions. If you aren’t sure of their importance, then here’s what you need to know.

Product Descriptions

Like the rest of your website, the words you choose may have a significant role on your products ranking in search engines.

A number of sellers have overlooked the importance of interesting product descriptions for the benefit of both traffic and profit. Instead, they tend to prefer to go with standardized product information.

Know that those excellent product descriptions do not only inform and allure your consumers but they also get a huge thumbs up from Google.

Meta Descriptions

They aren’t really as complex as how they sound. Though they don’t play a crucial role in SEO, they play a huge role in encouraging your consumer to click on through your website.

Images Matter

High-quality images have a huge impact when it comes to the amount of products you sell. Human nature dictates that we are all in love with visuals.

Showcasing your products with a glazing variation of illustrations dishes out a vivid optical palette of product options for your customers. This will help them to be well-informed while being enticed to make the purchase.