Lali will present their label for the first time in Europe at Playtime Paris from tomorrow. With a sweet and fresh feel it’s no surprise that this artisan label is stocked at Anthropologie. They have a great range from detailed girl’s dresses to a wonderful new range for boys launching at AW18, the accessories are a favourite! If you are heading to Playtime Paris I recommend you go say hello and see their extensive and rather lovely collection for yourself. Read on to discover a little more about Lali…

Brand name: LaliCompany name: Lali KidsWebsite:www.lalikids.comDate of creation: August 2015Country of origin : USACountries of production: India, Peru (Sweater knits), Accessories (USA)Name of owner/founder(s): Kinnari McDevittNumber of employees: 3Number of sales points(independent retailers/department stores/online): 60 StoresIn how many countries is the brand present: 6Own online-store: YES. Created October 2015Own store brick and mortar: NO3 stores that are loyal to you: Anthropoligie, Mac and Mia, Vann and LivCompany statement or tag line: ‘Playfully inspired clothing for little darlings’What makes the brand unique/stand out: Kinnari McDevitt started this brand with a passion for her native Indian textiles, and a desire to support artisans who keep ancient techniques alive. Additionally, our garments are made using fair trade practices. Our primary factory is run by mothers, whose schedules allows them to spend time with family while still earning a living wage. As a brand and a company, we want to make sure that every person is benefited by the clothes we make, from the stitchers to the wearers.A quote from a client or journalist: I wanted to show you my new granddaughter’s favorite new dress. Your fabrics just bring out everything good in a child! You’re line is amazing!!!Product categories: Girls Clothing, Boys Clothing (Lauching AW2018), Babies Clothing, Accessories, Toddler BeddingHow many pieces per collection: 120 piecesMain materials used: Hand woven and printed cottonYour trade show planning for next season: Playtime Paris, and Playtime NYCPlans for the future: Attending Playtime Paris, building our presence overseas and potentially finding an agent to cover Europe.

Lali AW18

The collection was inspired by the concept of Hygge, or winter coziness. The joys of indoor play. Snow capped mountains in the distance, and woodland animals that seem to come out of the woods and into our imagination. Feeling that the forest is just a bit more magical with the sound of rustling leaves under foot and dusting of snow on top. Our AW2018 collection is filled with texture and warmth–from alpaca woolies to warm double layered cotton, and even a bit of faux fluff in the mix.