5. Kreisler Industries Inc. employs three people at its St. Petersburg headquarters.

6. Where else but Home Depot? (Plenty of women like it, too.)

7. Verizon promotes its telecommunications services with a logo featuring a distinctive "Z" the swashbuckling Zorro would appreciate.

8. Brown & Brown Inc. is increasing its profits faster than its revenues, but not many home decorators would opt for that color combination.

9. When banking behemoths J.P. Morgan and Chase Manhattan merged in December to create J.P. Morgan Chase and Co., they brought together a lot of history. Founders of their predecessor institutions included J. Pierpont Morgan, Aaron Burr and Alexander Hamilton.

10. UTEK Corp. licenses the commercial use of technologies developed at universities.