‘The World’s First Twitter Dress’

Former Pussycat Doll member Nicole Scherzinger unveiled the first ever Twitter dress in London.

Last week we brought Replay’s Social Jeans to your attention, showing you what happens when technology and fashion is being fused together. Now pop artist Nicole Scherzinger takes it a bit further, appearing at the launch event for the new 4G network EE in the UK, wearing a dress that displays tweets in real-time.

Fans of Scherzinger could tweet using the hashtag #TweetTheDress and their short tweets would then appear directly on the Haute Couture Dress.

Check out the dress here:

The ‘world’s first Haute Couture Twitter Dress’ is designed by London-based interactive clothing company Cutecircuit. But it seems that their dress isn’t exactly the first one..

This year’s New York Fashion Week, Bloomingdales and Microsoft unveiled a ‘tweet-powered’ dress, called ‘Microsoft Research Printing Dress’ – sounds fashionably don’t you think? – that was being developed last year at Bloomingdale’s NYC 59th Street store.

The Printing Dress was almost entirely made of paper and had a projector underneath its surface to ‘print’ tweets onto the material. With the use of a keyboard on the dress’s, wearers could type tweets to be displayed. Visitors could also send tweets to the dress using the hashtag #MSBLOOMINGDALES.

Check it out here:

Althoug Nicole Scherzinger didn’t appear in the world’s first – depends on how you interpret a ‘Twitter dress’ – it’s definitely the coolest! I would have really loved it when Nicole would had sung ‘Don’t you wish your girlfriend could Tweet like me…’ in it

It’s a great way way to raise attention for a new 4G network though! Do you still remember which one?

So what’s your opinion regarding Social Jeans and Twitter dressses – is digital couture becoming the new black?

Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co and Social Media Consultant for the Royal Dutch Football Association.

Comments (1)

Digital commerce is growing massively and so is social commerce. Hopefully fashion reatilers will embrace the multi-brand fashion portals; much webtter that pumping money to get traffic to your own webshop.