Hunter Boots, known for it's festival-ready wellies, is making its first foray into fashion week with brand new creative director Alasdhair Willis -- and we've got the livestream for you right here.
The show kicks off at 1 PM EST, so don't miss a single look:

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While everyone else is talking about the looks they can't wait to wear from the New York fashion week shows, here are the wildest and least wearable ones. {HuffPo}
The red carpet mini-me's we saw after the Golden Globes are back with a Grammys edition, and they're just as cute. {US Weekly}
Ever wondered how a Sports Illustrated swimsuit model prepares for her big cover? Here's what Kate Upton did to look her best. {People StyleWatch}

Along with warmer temperatures and sunshine, summer also brings unpredictable rain storms like this morning's terrifying torrential downpour. In a city like New York, rain means you can expect to see a lot of people trying to carry umbrellas without crashing into each other and probably just as many people wearing Hunter rainboots.
The ubiquitous brand has expanded tremendously over the past few years, most recently with the well-received introductions of outerwear and handbags. Their ever-increasing success can be attributed to a few things, not the least of which are the current popularity of heritage brands and the company's U.S. CEO of the past four years Wendy Svarre. Last week, Svarre invited us over to her lovely upper east side digs for a British-themed cocktail party (it's a British brand, after all), where we chatted about the brand's heritage and how they became so damn ubiquitous.

You can't walk a block on a rainy day in New York City without seeing a pair of Hunter wellington boots. Also the unofficial Glastonbury uniform, the rubber boots have become somewhat iconic and are indisputably what the Hunter brand is known for. Recently, however, the brand has been expanding into other categories including leather footwear, handbags, accessories and now outerwear, which is set to hit stores at the end of this month.
The coats are classic, well-made and functional--exactly what we'd hoped for when we found out Hunter was planning to launch outerwear back in May. There's a classic trench, wool peacoat and trench, a quilted coat, a field coat, a duffle coat, a fur-trimmed parka and a couple of down coats that look like they might actually keep you warm without making you look like a ridiculous eskimo. The men's coats are great too and there's nothing over $650.
Hunter may always be known for their ubiquitous wellies, but they definitely got it right with this outerwear collection, which will be available at Neiman Marcus, Bergdorf Goodman, Bloomingdale's, Saks and Nordstrom, as well as on their e-commerce site in September. Click through for the full look book.

While bloggers now regularly receive compensation for promotional work--think Rumi Neely's work with Forever 21 and Ralph Lauren--it's typically "viral" campaigns. But that's all changing, what with Susie Lau's appearance in a Gap campaign last Christmas, and now, the announcement that fashion editor/blogger Sasha Wilkins of Liberty London Girl is the new face of Hunter, the company famous for its wellington boots.

What do a James Perse black dress, a pair of fuschia Hunter wellies, and a floral Tucker blouse have in common?
They each topped sale aggregator Shop It To Me's list of most clicked-on items of 2010. This was measured by how many clicks each item received when it showed up in Shop It To Me's daily email alerts.
Other coveted items included a Balenciaga bag and a Black Halo one-shouldered dress. What these findings tell us: