Victoria police ad best of show at Addy Awards

A Victoria Police Department public service announcement about shopper safety won the best of show award at the recent Addy Awards program.

The ad titled "VPD Sleigh Ride" was produced by Bright Idea Media.

"I believe it validates that we're doing good work, and if it gets people talking, that's what matters to me," said Officer Chris Guerra, who conceptualized the commercial. "That means we've done our part to educate and remind people to do their part in keeping their property safe."

The 60-second spot, produced by Bright Idea Media, features Guerra and other members of the police department utilizing a light-hearted jingle to remind people to lock up, take or hide their belongings during the holiday season.

The ad also received Best of Broadcast award.

Others entries gaining best of awards were: Best of Print, Citizens HealthPlex, a newspaper campaign by the Victoria Advocate; and Best of Interactive, Victoria College Website by the Victoria College.

Special Judges' Awards were presented for logo design to One Retreat by Verenia Garza; and illustration, Iron Man 2 M3 Entertainment Guide Illustration by the Victoria Advocate.

The Addy Awards are hosted by the American Advertising Federation - Victoria.

Editorial Spread - Silver, Eclipse Get Out Entertainment Guide by the Victoria Advocate

Poster - Bronze, UHV Jags Military Appreciation Day Poster for University of Houston-Victoria, Victoria; bronze, International Spa Tour Poster for The Woodhouse Day Spa, by Verenia Garza, Victoria; bronze, Totally Free Checking for First Victoria National Bank, by Monica Medina, Creative Design.

Mixed/Multiple MediaMixed-Media, Local Consumer - Silver, Cuero Enjoy the Story Campaign for Cuero Chamber of Commerce and Agriculture & Visitor's Center by Jet Marketing & Advertising, Cuero; bronze, Banking at the Speed of LIFE - eBanking Solutions Campaign by First Victoria National Bank