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Adults who use coupons for grocery shopping are most likely to get them from the Sunday paper and in-store, according to Scarborough Research. Coupon usage has grown XX% since 2006, and almost a quarter (XX%) use some kind of digital coupon, including email, text, and Internet.

Digital Deal Seekers--defined as those whose households regularly get coupons online, via email, or in text messages--are more likely than adults overall to patronize local businesses such as restaurants, day spas, stores, and florists. They make up a third of households that spend $XXX or more on groceries each week. More than nine in XX (XX%) have shopped at department stores in the past month.

They're more likely than consumers overall to have patronized fine jewelry stores (XX% more likely), florists (XX% more likely), and dry cleaners (XX% more likely) in the past three months. They're XX% more likely than adults overall to practice yoga, XX% more likely to go to a gym, XX% more likely to enjoy swimming, and XX% more likely to go running.