There is a terrible irony in what I do. Part of how I keep a roof over my head and food in my mouth is teaching other leaders and business people how to be successful. Writing that sentence feels hilarious, in fact. I wouldn’t say it’s completely imposter syndrome, but it is comical because technically I have no idea how to do that.

I’d say it’s not imposter syndrome and I don’t know how to do that because, well, no one knows how specifically to get successful outcomes. As a matter of fact, this is part of what I end up teaching.

Allegedly, I’m successful in some ways and I’m confident that I could articulate the most high performance way to move through a business, athletic, or other kind of venture to be successful at it. However, I’m smart enough to realize that the very best anyone can do is simply increase the likelihood of success. The best way to increase the likelihood of success?

Radical focus on the process.

I was reminded of this recently. I wrote some major and minor objectives on my blackboard in my office at the beginning of quarantine. I hadn’t gone in there due to some unforeseen circumstances until yesterday. One of the items on my list was a “News Feature”. This was a goal to get a newspaper to write an article on our creative efforts during the pandemic as a guerilla marketing tactic that could potentially save the business.

I can say two important things here. Firstly, I’ve never seen an effort out of the team or myself quite like this in my entire life. And, second, I have no idea how to do PR or get a damn newspaper article written about us. In all honesty, I’d put our execution of the process at this time up against any company in the fitness world bar none. Also, I wrote a pitch to every newspaper editor in Los Angeles, didn’t hear back, and did nothing else to specifically accomplish this goal.

Weeks later this article made the front page of Yahoo! featuring DEUCE’s effort to effectively maneuver COVID-19. The publication of this article exceeded any intention of my original goal exponentially and I can’t say I was able to directly control this resoundingly positive outcome. I can say we were too busy mastering what was in our control to realize we were accomplishing all of our goals, however.

Set the big goal. Get busy in the process so you can accidentally accomplish your biggest goals.

Logan Gelbrich

Born in Santa Monica, Logan feels right at home coaching at DEUCE Gym. With a background in collegiate (University of San Diego) and professional (San Diego Padres) baseball, Logan is used to high performance, heavy workloads, and accountability.
Luckily, Logan was blessed enough to work with world renowned strength and conditioning coaches, sports psychologists, and nutritionists during his career. It’s during this time that the seeds were sown for the belief system that led him to both the CrossFit Games and Strongman Nationals. These experiences guide his coaching today.
Forever a “student of the game,” Logan is always looking to strengthen and question his understanding of humans. Today his work includes his best selling book, Going Right: A Logical Justification for Pursuing Your Dreams, and diverse offerings of education in leadership and group dynamics via the 'Hold the Standard' Summit, online education, and consultancy.