Innovation is key in developing and maturing the social business landscape. Gravity Summit StartUp Spotlight selections will briefly share their vision of what's next in the social experience and how their company will help move that vision forward.

Ubiquitous machine translation, near zero-cost global communications and the emergence of social networks as the dominant form of online interaction are poised to radically change the human experience over the next generation. Adriel Hampton, chief organizer for NationBuilder and producer of Gov 2.0 Radio, talks about the impact of cloud computing, internet organizing and digital culture on the workplace, democracy and commerce.

When social networking proficiency in the workplace meets up with social leadership style, look out for the brand wave to follow. Are you leveraging the connectivity, intellect, and passion of your employees to expand your brand power? Learn how to safely tap into employees to further your brand, drive revenue growth, recruit, retain, and more. Polly Pearson, President of Pearson Advisory.

Mark will offer insight to those companies hesitating to join the social media movement with words of encouragement from the front lines of the financial services industry.He will then introduce John Bishara, CMO of LinkedFA who will share real- world examples of why compliance is essential for any size enterprise to leverage social media in a responsible manner.

A spirited debate about one of the central issues in social media marketing. The "experts" all say it's not just about the numbers, that quality of engagement is perhaps more important, and that investments in content drive growth that lasts longer and is more meaningful. But marketers continue to value top-line fan growth, and invest in pay-per-fan programs and other ways to put big numbers on the board.

Join Wildfire and leading online retailer, ideeli for a discussion on how to best use social marketing to grow and engage a brand's audience, complete with helpful best practice tips along the way. Together, they’ll also cover what it means to keep fans engaged and how to measure a marketing campaign’s ROI.

The session is designed to expand the audience's thinking about how social influence will play an increasingly important role in driving social capital, which is a billion dollar opportunity for brands. The measurement and metrics for defining the social influence of the consumer is one of the most important areas of social business today. Come learn how brands and vendors are working to solve this massive business challenge and opportunity.

An inside view of a hot Boston-Based startup company in the coveted group and social buying space. Andrew Moss is a pioneer in this exploding market and will share how partnering with the best local and national businesses, helps enable ButWithMe to craft win-win deals that bring customers through their doors while delivering exclusive offers to consumers.

Sanchez will offer attendees a glimpse into his personal experiences from the front lines of the social media “revolution,” how it has changed the news industry, the lessons he’s learned that can be applied to business, and what he sees as next on the horizon.

Most brands are starting to move from social listening (who are the influencers and what are they saying?) to social activation (can I get this influencer to amplify my brand message?). To do so requires the brand to think more like a publisher than a marketer: producing relevant, value-add brand content and getting hundreds, thousands and soon tens of thousands of influencers to republish and distribute that content. We discuss how to do this and look at a case study that demonstrates that brands can build their own social influencer networks at scale.

Jodi manages the social media strategy for Gannett’s 80+ newspapers and 20+ TV stations and will give her insights on helping traditional journalism intersect with social media – specifically location based social networking tools.

Focused around the exponential growth of social media vs. the linear growth of email, HootSuite brings an interesting perspective as creators of one of the most game- changing social media dashboards. Steve will discuss the need to measure efforts and develop tactics to monitor success, in addition to explaining how to use specific tactics to take advantage of your social sphere, and build an engaging community around your brand.

Despite the groundswell of social media adoption over the past few years, the financial services industry has been slow to catch on and innovate due to regulatory hurdles. But with the demographics of social media sites overlapping with current and importantly, future clients of the largest wealth management firms, we no longer have the choice to delay the investment of time and resources. Hear about how the wealth management industry is scrambling to embrace social networking as a result of emerging compliance technologies, regulatory guidance, and a few brave firms stepping out into the social media spotlight.

How Bing Uses Social to Drive Product Innovation and Lasting Advocacy
Through a recently expanded partnership with Facebook, Bing finds itself in a leadership position at the crossroads of search and social. In this session, we’ll take you behind the velvet rope of one of the most talked about brands in the tech sector to discuss how Bing leverages social media to drive product differentiation and consumer advocacy.