What is Googie anyway? Just think of it as a collection of design
motifs that became popular as the Space Age kicked into full gear in
the early 1960s. Would the cartoon Jetsons have used it? If so, it’s
probably Googie. And it can be seen at a variety of locations in
Anaheim.

Googie architecture and its goofy style rapidly is disappearing as the Disneyland/Convention Center area
undergoes a major makeover.

Newell started with the idea of preserving photos of 20 kitschy signs that were about to be demolished. Now she
can’t stop.

“It’s amazing that my car hasn’t been rear-ended, because I keep driving down the street and slamming on the
brakes when I see more Googie,” Newell said. “This thing has grown — to be perfectly honest, it has gotten out of
hand.”

Because of Newell and fellow fanatics, Anaheim’s many fine examples of Googie architecture, including space
satellites, colorful genies and covered wagons, will be preserved, if not in life, at least on film.

Googie’s was a West Hollywood coffee shop that lent its name to the architecture and design motifs of the 1950s
and ’60s.

During those years, the Space Age preoccupied popular culture, and its symbols began appearing everywhere —
like the rocket jungle gym at Boysen Park, for example, or the Satellite Shopland sign on Katella Avenue.

At the same time, new construction materials like poured concrete and sheet glass made it possible to build a
different type of structure — one that fit the car culture of Southern California.

Anaheim, whose population grew tenfold from 1950 to 1960 as its resort area was developed, has achieved a sort of
glory among the many fans of Googie architecture.

DOCUMENTING SITES

Newell’s mission to document the sites before they disappear began four years ago, when the city decided to
banish all the campy motel signs in the Disneyland resort district in favor of standardized monument signs.

Some residents were concerned that the face lift would mean the end of a style of architecture that was every bit as
interesting to them as the turn-of-the-century structures that had once stood in Anaheim and elsewhere before they
were demolished to make way for new construction.

Then-Planning Commissioners Julie Mayer and Bob Heninger drove around Anaheim looking for Googie, with the
idea that at the very least, someone should take pictures before it was all torn down.

The pair was particularly worried about the fate of the Satellite Shopland sign — in the path of the Santa Ana (I-5)
Freeway widening.

“It is a particularly memorable icon to a lot of people,” Mayer said at the time. She died of cancer last year. “It was
symbolizing a really important thing — a time in history when we were exploring space.”

And, indeed, the glowing satellite that once revolved over Katella Avenue is now in the back yard of a lighting
designer in Pasadena.

“I wish I could find a way to return it to Orange County,” said Dan Sullivan, who rescued the sign from the trash
heap the day it was removed. “It is the prize of my collection. Everyone loves it. I’m hoping Universal CityWalk will
take it. But I would really like it to go back home.”

As a result of Mayer and Heninger’s efforts, the city agreed to photograph 20 colorful signs before they were torn
down — in black and white. The project was started by a city intern, then handed over to Newell.

AND THE LIST GROWS

Newell, a native of Buffalo, N.Y., who holds a master’s degree in archives and museum management, came to
Anaheim six years ago to run the Anaheim History Room at the downtown Central Library. She originally intended
just to file the 20 photos.

Instead, she began to work with volunteer Googie experts, conducting archival research on the history of the
buildings and signs, and finding more Googie all the time.

Now, she’s up to 111 places and counting, doing most of the work at night and on the weekends.