Social Media Specialist

Think you have the creative ideas and enthusiasm to generate some needed buzz for our brand? Vectorworks, Inc. seeks a motivated, persuasive, and clever individual to join our communications team.

In this role you should expect to:

Manage strategy and upkeep of multiple, corporate social media accounts to deliver outstanding service to audiences and promote content such as webinars, conferences blogs, whitepapers, etc.

Foster relationships with key press members, maintain media lists, develop press kits, and actively pitch media to secure interviews with company personnel, customers, and other industry influencers. Collaborate with team members on new projects, campaigns, stories, and ideas

Direct social media advertising planning/budgeting, including the development of creative assets and ongoing project management

Track and analyze organic and paid social media efforts, set benchmarks, and draw actionable insights to enhance efforts

Stay abreast of top influencers, industry trends, and publications, as well as monitor and engage in relevant social discussions about Vectorworks, competitors, and the industry

Position Requirements

You would be a great fit for this role if you have:

Bachelor’s degree in Communications, Journalism, Advertising, Public Relations, English, or a related field

2 year of experience in creating and implementing corporate social media strategies

Experience in social media advertising and managing social media platforms such as Hootsuite and Hubspot for businesses (Facebook, Twitter, LinkedIn, Google+ YouTube and Pinterest)

The ability to generate creative ideas that align with brand strategies

Knowledge of SEO and familiarity with Google Analytics

Strong organizational and project management skills with the ability to multi-task, prioritize, and meet deadlines

Equal Opportunity/Affirmative Action Employer

About the Organization

Vectorworks, Inc. is a wholly owned subsidiary of the Nemetschek Group and has been developing software since 1985. The Vectorworks line of software products provides professional design solutions for more than half a million designers in the AEC, entertainment, and landscape design industries. With a tradition of designing CAD and Building Information Modeling (BIM) solutions that allow designers to easily capture, develop, and communicate their ideas with accuracy and efficient, Vectorworks continues to be a global leader in 3D design technologies.

Since its beginnings in the mid-1980s as Diehl Graphsoft, Inc., the company has played a formative role in the CAD industry, redefining the marketplace by setting a high standard for its products, and continually testing and refining them to surpass users' expectations. In the process, it has become an internationally respected leader in both CAD and BIM technology. The company created one of the first CAD programs, one of the first 3D modeling software programs, and the first cross-platform CAD application. Vectorworks was also one of the first to introduce BIM capabilities, before BIM became an industry buzzword.

The Vectorworks, Inc. office is located in Columbia, MD, where approximately 180 employees perform their greatest work to serve our customers and maintain our lead in the industry. Please visit our website at www.vectorworks.net to learn more.