“This is a business that is smart, it’s innovative, it’s passionate, and it is breaking new ground. From day dot it was breaking into global markets. It continues to invest in itself and it continues to invest in its people.” – Australian Federal Treasurer, Scott Morrison.

In my experience, there are common themes that link the failure of new products, and I am often asked by anxious entrepreneurs for my top tips on preventing their products from becoming landfill and, by corollary, how they can make their products successful.