While companies probably get plenty of advertising revenue from putting previews in behind DVD movies, IBM seeks to go above and beyond the call of duty. IBM recently applied for a patent. If granted, IBM would own the means to essentially place commercials in the middle of a DVD movie. You can read the exact workings of this new system by reading the patent. IBM argues that such invasive and interruptive methods of advertising "may be a great source of advertising revenues that are not being tapped...revenues from DVD advertising may contribute to the reduction in cost of the DVDs." Of course, if IBM does start flooding DVDs with unwanted advertisements, chances are users will make their DVDs extremely cheap...by pirating them, thus avoiding the advertisements in the first place.

It is already absurd that I can't output S-video to my projector from my PC through a graphics card if I want to see the movie on my screen too.

I can always use a ripper and not have to worry about the "digital content protection". It just shows that the legal way stops you from doing what is right, and you are forced to perform "illegal" measures to use your paid for entertainment.

This is all bull****. I already refuse to pay $10 to see a movie in theaters, and don't buy any DVD's as is. If this happens I will boycott renting and shove it up their *** with downloading what I want to see.

What was it they said? 22% lowered music sales since 2001 or something like that? Probably not from piracy, but ever since 2001 music really started to SUCK... much the same with movies, quit making CRAPPY ass movies and music, and maybe you'll sell some. Cry more IBM, because you are only making, say 10 mil a week, instead of 10.3 mil. Yawn.

Well it looks like the sacked guy from from Sony marketing already has a new job because this idea is as idiotic as $600 for a ps3 was. I personally would not buy any film that had implanted advertisements because it would lose its advantage over watching it for free on advertising funded TV.

Why not in HD-DVD and Blu-ray discs, they'd have room easily for DVD quality 2 hour ad in them! IBM is free to buy this idea from me, I don't charge much.

And yes, this is really stupid, make the already small space of DVD even smaller. No need to mention I won't be buying such DVDs. Those that don't have middle-film-ads I'll continue to support, if the price is right.

revenues from DVD advertising may contribute to the reduction in cost of the DVDs

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They always say things like this, just like ingame ads would bring game prices down. It all just a big pile of BS, prices don't come down (and haven't), they are just greedy and want to make a bigger profit.

Hopefully this would still have to be approved by the DVD Forum people who btw approved the 51 GB HD DVD disc. Mind you this may not work out the way IBM hopes, and I will be damned if this does work out for them because this is bullshit.

I have no problem with them putting ads on DVDs as long as they give the consumers the option to buy an ad free version (regular price) or a ads-included version (somewhat cheaper).

Then people who would like to save a little money and are will to put up with the advertising can do so.

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They tried to do that with Widescreen and Full Screen movies and where did that get them?
They used to at first release the DVD with both Full Screen and Widescreen on the same disc but then went and said no We will decide if we want the movie to be widescreen or if we want the movie to be full-screen.
And thats very confusing to the customer since some studios don't always release a DVD in both formats and the customers are saying "Wheres the full-Screen format" I can't find it.

I wouldn't get too upset over this just yet. Just because a company comes up with an idea and patents it, that doesn't mean the idea will actually ever see the light of day.

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So wait until it's certainly too late to do anything about it?? I think there is a proven track record from American companies that shows they are willing to screw anyone for a buck, and this will most certainly happen if advertisers are willing to pay. Do you think customer opinion matters when a guaranteed 10 million viewers will see their ad?

The news is quite ironic considering the other thread describing potential customers who choose not to buy from companies who smack them in the face with ads and spam. Consumers need to voice their outrage over this junk and stop supporting companies who choose to operate in that manner.

If this ever happens I will buy even LESS DVDs than I already do. I fucking HATE having to watch anti-piracy/copyright bullshit at the start of a DVD. I JUST BOUGHT the damn thing. The irony is that if I download a 700Mb Divx file it will start with the movie straight away. No adverts, no trailers, no crap.

So wait until it's certainly too late to do anything about it?? I think there is a proven track record from American companies that shows they are willing to screw anyone for a buck, and this will most certainly happen if advertisers are willing to pay. Do you think customer opinion matters when a guaranteed 10 million viewers will see their ad?

The news is quite ironic considering the other thread describing potential customers who choose not to buy from companies who smack them in the face with ads and spam. Consumers need to voice their outrage over this junk and stop supporting companies who choose to operate in that manner.

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Judging my your statements, there is nothing we can do anyway. It is going to happen either way, so why freak out about it? All you are doing is wasting your breath.

What was the last DVD you bought that was put out by IBM? What was the last DVD you bought that IBM had anything to do with at all? Oh, thats right, IBM has nothing to do with DVD movies. So right now they have absolutely no way of implementing this technology and they are going to have to convince a lot of people it is a good idea before it will ever see the light of day. The main ones being the movie studios, which couldn't care less about ad dollars, they only care about selling movies and this WON'T sell movies.

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I don't buy DVDs already. Anything I want to watch, there's always a friend with the DVD, cos he's a sucker, or else the download button is just so nice and shiny these days.
I actually found that downloading the mvoie I want to watch is EASIER than getting up, going to a store, finding the damned thing, going to the cashier, who's on their first day, EVERY DAY, and can't work the register, walk home, put it in the DVD player, have to watch stupid ads, then anti-piracy warnings, then the crappy stupid menu, with options for unneeded and unwanted features come up. I have to click Ok like twice. After that, the screen shows a crappy quality video, with jumping and skipping between layers. At the end of the film, I feel wasted, exhausted, and have a sore arse, cos I just sat and watched a terrible film, that I bought.

Piracy will never go away, but to combat piracy, you've got to stop charging so much, give the consumer what they want, and take out ads of any kind, only idiots watch those.
As was said, films have been getting worse and worse, so there's nothing anyone wants to buy to watch in years to come, and why warn about piracy, if the person's just bought a legit DVD? Any pirated DVD will likely be devoid of the warnings anyhow.

The main ones being the movie studios, which couldn't care less about ad dollars, they only care about selling movies and this WON'T sell movies.

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The movie studios are complaining constantly about lost revenue and dropping media sales. If they can recoup some of their invenstment in other manners (like charging companies to put ads on the DVDs) they will jump at the opportunity.

The movie studios are complaining constantly about lost revenue and dropping media sales. If they can recoup some of their invenstment in other manners (like charging companies to put ads on the DVDs) they will jump at the opportunity.

We will soon see ads on DVDs. It's not if, it's when.

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It won't work there will be a pub;ic outcry like you wouldn't beleive. Noone wants to be watching a movie and then suddenly have it interrupted by commercial saying "This movie was brought to you by M &M's" No thank youshadedshu

What was it they said? 22% lowered music sales since 2001 or something like that? Probably not from piracy, but ever since 2001 music really started to SUCK... much the same with movies, quit making CRAPPY ass movies and music, and maybe you'll sell some. Cry more IBM, because you are only making, say 10 mil a week, instead of 10.3 mil. Yawn.

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exactly. 300 was an awesome movie and lots of people bought it...its a shame everything is processed and theres no creativity anymore, thats why no one is buying. Things that are the same get old, fast.