Böcker av Larry Percy

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Larry Percy

E-bok, Engelska, 2008-04-25, ISBN 9780080878294

This exciting and comprehensive new textbook deals with all aspects of integrated marketing communication from a strategic perspective. Integrated Marketing Communications is planning in a systematic way to determine the most effective and consist...

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Larry Percy

Häftad, Engelska, 2016-05-05, ISBN 9780198703655

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the deve...

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Larry Percy

Häftad, Engelska, 2008-12-11, ISBN 9780199532575

The third edition of Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required, from a manager's ...

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Larry Percy

Häftad, Engelska, 2012-03-29, ISBN 9780199605583

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the de...

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Larry Percy

Inbunden, Engelska, 2014-06-23, ISBN 9780415822084

* An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies * This new edition is still the only textbook on the market to deal with all aspect...

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Larry Percy

Häftad, Engelska, 2014-06-17, ISBN 9780415822091

* An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies * This new edition is still the only textbook on the market to deal with all aspect...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

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Larry Percy

E-bok, Engelska, 2014-06-27, ISBN 9781136776205

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

av
Larry Percy

E-bok, Engelska, 2014-06-27, ISBN 9781136776274

An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companiesThis new edition is still the only textbook on the market to deal with all aspects of ...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...

Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practic...

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully ...