Monday, March 7, 2011

As part of Gucci’s 90th anniversary celebration this year, the Italian fashion house is taking a stylish spin with another titan of Italian design, Fiat.

Gucci creative director Frida Giannini in collaboration with Fiat’s design office has customized the iconic Fiat 500, or as it’s known in Italian, “cinquecento”. Called 500 by Gucci, the special edition car, which comes in glossy black and white, marries the design ethos of two of Italy’s most historical brands.

“When the Fiat 500 first hit the road in the fifties it created a style revolution.”says creative director Frida Gianinni. “Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”

Be the first to shift into high gear by pre-ordering 500 by Gucci from April 1 to June 30th exclusively on 500bygucci.com

Complementing that statement is an exclusive 500 by Gucci collection of travel accessories, leather goods, track suits, driving accessories and sunglasses, all of which will be available in select Gucci stores and on gucci.com starting this April.