PARSIPPANY, NJ , September 21, 2010 –
Lodging Interactive, a leading interactive marketing agency servicing
the hospitality industry and the publisher of the free Chatter Guard
Monthly Benchmark Monitor Report has released its August 2010 report.

As we come into the last month
of summer, we find that August hotel performance was an improvement over
July, with some key segments performing well. However, the overall
averages for all hotel segments were dragged down by a surprisingly poor
showing in Extended Stay hotels. On a scale of 1-5, 5 being “fantastic”
and 1 being “poor,” the only positive category for the average hotel
lodger was in Dining for the second month in a
row, rising a meager 0.61% (from 3.26 to 3.28).
The rest of the average hotel performances were losses: a 6.71% drop in
Resultant Quality Score (3.28 to 3.06), a 4.95% decrease in Facilities
ratings (3.64 to 3.46), a 6.96% loss in Housekeeping (3.16 to 2.94).
Rooms saw a 8.25% decline (3.15 to 2.89), a 4.39% decrease in Staff
reviews (3.42 to 3.27), and a significant 16.99% dip in Value (3.06 to
2.54).