Finger-licking good Doritos commercial has Coast touch

Bill HoffmanWhether taking on developers hell-bent on destroying the Coast’s natural appeal or a Prime Minister indifferent to the plight of the poor, Bill Hoffman has never been one to mince his words. Bill’s been a journalist for 32 years, 29 of those on the Coast. Love him or hate him, he'll get you blogging.

A YOUNG Sunshine Coast filmmaker is on the verge of big-time success in the United States on the back of his entry in the Doritos' Crash the Super Bowl competition.

If he wins - and his Finger Cleaner is one of five short-listed entries - former Stella Maris and Matthew Flinders student Tom Noakes, 27, will secure a job on the set of The Avengers: Age of Ultron sequel and $1 million.

His Finger Cleaner clip is getting a heavy shove from US online media and has already attracted 1.6 million viewers to YouTube.

Thrillist told readers that "if you pick anything other than this 'Finger Cleaner' ad, you're doing it wrong. Check it out, then make sure to give it the vote it so richly deserves by January 29th, when voting closes."

AdWeek's David Gianatasio said the clip had nailed "an edgy, icky tone that really sticks out among the five finalists in Doritos' annual Crash The Super Bowl contest".

While praising some of the other entries, Gianatasio said, "Only Cleaner merits a big thumbs-up, and I sincerely hope Doritos gives us all the finger on game day".

Tom doesn't discount the prizemoney, but describes as a life-changing experience the opportunity to work with Stan Lee, the Avengers creator and former chairman of Marvel Comics, and respected filmmaker Joss Wheldon.

TASTE OF SUCCESS: Coast filmmaker Tom Noakes could clean up if his Finger Cleaner ad is voted the winner in the Doritos’ Crash the Super Bowl competition.Contributed

Two of the five clips - one picked by the snack manufacturer and another by voters in an online poll - will air during the February 2 Super Bowl broadcast, which is the most-watched television event in the United States.

Tom cut his teeth shooting videos of his mates skating the Alexandra Headland skate bowl and went on study film and television at Queensland University of Technology.

The Finger Cleaner ad which has taken the US by storm was only shot in Sydney on the Saturday before the Monday deadline for entries in October.

Your vote could help Australia storm the Super Bowl.

Go to http://www.doritos.com and click the Finger Cleaner entry. You can vote once a day per device - phone, computer and tablet - until entries close on January 29.