Executive Summary

John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years. They argued that it is time for marketers to start focusing on new emerging markets, such as Indonesia and Turkey, which are able to maintain their resiliency in times of economic uncertainty as a result of favorable demographics and policies. Although the U.S. will remain a dominant economic force, PricewaterhouseCoopers believes that the power in the world has started to shift from the developed to the developing world and from debtor to creditor nations.

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