Getting Google AdWords Certified

Getting certified in Google AdWords is a no-brainer to some, and while the prestige of having a “certified” anything on your resume is always nice, certification can help you

In a job search. An employer or someone looking to hire freelance work will likely find you more legitimate, experienced and an overall better candidate when it comes to hiring for the open position or gig.

Though you eventually could gain the same level of paid search skills from time and experience, preparing for the test and taking it will help you gain credibility and give you one more tested skill that people are looking for when they need to hire someone on their team or a consultant to help them build their business.

In order to familiarize yourself, it’s always suggested to play around with Paid search and AdWords a lot before you even consider taking the test. Directly using the interface, utilizing the AdWords auction give you insight into the tool that is invaluable. It’s also important to measure results, the testing section and optimize campaigns in order to glean the most you can from all of these features.

Becoming certified isn’t a cakewalk, but it’s definitely worth it. Expect to take two exams, the first of which is the AdWords Fundamentals exam, additionally you will have to pass another exam, such as Display Advertising or Video Advertising. In the past the exam cost $100, but fortunately for all of you prospective Google AdWords experts, it is now completely free of charge.

You will have to answer about 100 questions in 120 minutes. For the advertising tests, there are 70 questions that need to be answered in 90 minutes.

Don’t think you can stop and take a break or take a minute to look up the answers to some of the questions you are 100-percent sure about, you can stop once you start- there is no “pause” button. At least an 80% score is required to pass, but you are allowed to retake the exam after one week if you do end up failing after all of that preparation.