Location Technology

Location Based Technology

Ubimo’s proprietary location technology is founded on cleaning, organizing, and converting this big data location information into actionable insights for our clients. Over the past 6 years, we’ve become a leader in Location Intelligence with our innovative approach to processing location signals and converging them with consumer behavior patterns in our user-friendly, self-service platform: Polaris. Today, we map and process more than 8B location signals per day, matching these signals to 12M venues to precisely depict the consumer journey in the real world.

Location Data at Scale

We’ve curated a scalable location database including nationwide brand locations, living areas, and offices to generate the most accurate and up-to-date location data. Our technology processes and cleans billions of data points per day, ensuring our data and analysis is both high quality and scalable across the US.

12M

verified venues

8B

location data points processed daily

50M

unique devices collected daily

Location Accuracy with Dynamic Polygon Technology

Ubimo implements proprietary dynamic polygon technology to not only pinpoint the exact location of each of our 12M venues, but also to capture the actual building polygon. We analyze multiple data sources and map data layers to build models, while cross referencing all data points.

In order to overcome any incorrect or missing data we run a machine learning process, which spatially matches known location point names to unnamed polygons. All venues are identified by unique ID, name, spatial coordinates and set of categories (e.g. Italian restaurants) ensuring our location data is the most accurate.

Location Quality with Signal Verification

AI technology scores and evaluates 8 billion raw location data signals to ensure only the highest quality location data is processed. Our algorithms clean and rank each and every data point to guarantee quality bids that aggregate real movement data.