Most products and services, almost everything we buy and use, has but one job—to make us feel better.

The fundamental reason we use technology of all sorts, from stone tools to the latest iPhone, is to improve our mood, our situation.

We can prove this- research documents the real impact of the placebo effect in medicine. But can we extend this to our everyday lives… are we made happier through the placebo effect in our lives?… Read more

On my Christmas holiday travels i was able to read the last Economistof 2016, and saw a relevatory column by “Schumpeter” where he eulogizes the foundation theories of modern management thought.

He likens modern management theory to pre-reformation catholic dogma- where often unbelieving priests sold “get out of purgatory” indulgences to desperate congregants… Yes sounds like modern management consultancy to me.… Read more