MTV Jersey Shore star DJ Pauly D is going ahead with the auction of his tanning bed despite the tan tax and increased efforts to continue educating the public on the risks of indoor tanning.

“A hundred percent of the proceeds from the sale of the tanning bed will go to St. Jude Children’s Research Hospital,” Pauly D’s agent Sal Bonaventura explained to RadarOnline.com. “He’s such a great guy and hopes this will raise a lot of money for the kids.”