Brands are corporate assets – and among the most valuable. It is estimated that, of the brands in the S&P 500, 30% of their market value is attributed to their brands. Everyone knows that you pay more for a branded shirt than a non-branded shirt. But beyond the...

Consider this: 63% of all U.S. adults own a smartphone, and 63% of those access the internet from their mobile phone. Further, 44% of U.S. adults live in cell-only households, and that number is growing rapidly. About a third of the adult U.S. population only has...