Business owners advertise on Facebook for several reasons. For one thing, with over 2 billion users, target audiences are already there. Businesses can have their own page, free of charge, to share info, engage with users, and connect with industry leaders. Then there’s Facebook’s advanced advertising tools, which businesses can use to attract the right people to the page or a website.

Targeting options let advertisers hone in on who will see ads based on gender, age, location, interests, job, and other demographics. Creative guidelines help advertisers craft compelling messages.

Facebook now owns Instagram, so advertisers can easily have ads running on both channels.

In our experience we’ve found that Facebook offers enough flexibility to make advertising cost-effective for businesses. For example, it’s easy to change campaigns for product launches, seasonal promotions, industry trends or news, or any reason specific to the business. Once ads begin running, settings can be modified in real time to maximize results. Success takes commitment, diligence and an understanding of what constitutes a successful Facebook advertising campaign. Contact us if you have any questions or check back as we add more blog posts.