Didn't Club 18-30 run a series of ads including "Wake up at the crack of Dawn"? I believe the MD sacked the ad agency and just banged out a string of close-to-the bone innuendos he had come up with himself. Another was."Spend the night sitting on someone's boat" (Boat = Boat race = face for non-cockney speakers). The campaign didn't last long but the PR value was priceless.

Despite running a full page for Club 18-30, Viz did their own piss-take on the next page: "Catch crabs on the beach".