Ray Rice and his now wife, Janay, spoke to reporters in May after the first video of him dragging her out of an elevator was made public. (Rob Carr, Getty Images)

The latest video that surfaced in the Ray Rice incident — the one that has since led to his release from the Ravens, indefinite suspension from the NFL and possibly muchmore — has drawn outrage and disgust from those in and out of the NFL.

The former Ravens running back punched his then-fiancee in an Atlantic City casino elevator. He knocked her out cold, then dragged her out. He was caught in not one, but two videos.

Broncos co-captain Terrance Knighton, as well was Chris Harris and former Bronco Duke Ihenacho, made their feelings about Rice and the NFL’s initial handling of the situation very clear Monday. ESPN’s Keith Olbermann issued his second takedown of NFL commissioner Roger Goodell and anyone involved in the case. And even the White House offered its thoughts, reiterating its belief “the scourge of violence against women is something that needs to be aggressively combated.”

But not all have commented in the same regard or seem to at all grasp the weight of the issue:

UPDATED SEPT. 9, 2:15 P.M.

• Patriots owner Robert Kraft spoke out against domestic violence while on “CBS This Morning” on Tuesday, saying: “I think everyone that witnessed that video yesterday has to be outraged and really disgusted to see someone associated with us doing something like that us. Anyone who is a real man doesn’t hit a woman.”

That alone seems commendable, but of course he had more to say:

“I know our commissioner has taken some heat. I just want to say that I spoke with him (Monday) not knowing what was going to happen and knowing I was coming in here. He had no knowledge of this video. … The way he’s handled this situation himself, coming out with the mea culpa and his statement a couple of weeks ago or 10 days ago and setting a very clear policy of how we conduct ourselves in the NFL I thought was excellent. Anyone who’s second-guessing that doesn’t know him.”

But wait. There’s more. Kraft, who claims that he is “disgusted” by Rice’s act just so happens to friends with boxer Floyd Mayweather, who has a long history of domestic violence and who spent two months in jail for domestic battery. (h/t Deadspin via The Nose Bleeds)

•As Foodspin pointed out, DiGiorno Pizza created some chaos with its use of the #WhyIStayed hashtag in a company tweet Monday night. The hashtag is used by domestic violence victims, to tell why they stayed in abusive relationships.

After it took heat for its inappropriate use of the hashtag, the company sent out this:

A million apologies. Did not read what the hashtag was about before posting.

What’s up: Bill Belichick begins his 20th season as an NFL head coach seeking his 200th regular-season victory. He will become the seventh coach in NFL history to reach that milestone. He was 41-55 in his first six seasons (five with the Cleveland Browns), 158-94 in his past 13 seasons — an average of 12-4 per year.

Background: Joe DiMaggio could not have had better baseball instincts than former Rockies outfielder Larry Walker, who grew up playing hockey goalie in Canada. The Albert Einstein of football is Belichick, whose best and favorite sport at Annapolis (Md.) High School was lacrosse. Belichick spent the 1978 season with the Broncos as a special-teams and defensive assistant.

Klis’ take: With apologies to Peyton Manning and Johnny Football, I have long thought Belichick is the most fascinating person in the NFL. It’s not often a coach is so wildly successful and universally disliked. A rebuilding season for Belichick is 10-6, 11-5. Some people say he wasn’t a very good coach until Tom Brady came along. I say Belichick took a sixth-round QB and made him Tom Brady. Belichick also is a reminder of how difficult it is to win in the NFL. Since his third Super Bowl championship in 2004, he has had seasons of 16-0, 14-2, 13-3 and three 12-4s — but he hasn’t picked up that fourth title ring. Once again, Beli- chick’s Patriots and Manning’s Broncos are the teams to beat in the AFC.

Denver Broncos head coach Josh McDaniels screams at a official during the first quarter of play against the New York Giants Thursday Nov. 26, 2009 at Invesco Field at Mile High. (Cyrus McCrimmon/The Denver Post)

I once heard locker rooms for professional sports teams described as life with the volume turned up. And it’s no different on the sidelines.

It’s a surreal existence, pro sports, and never is it more surreal than during those three hours on NFL game day. No other sport in any other league at any other level is as violent and emotional as the NFL. It makes men who are otherwise cool, calm and collected act like, to quote a famous NFL Films sound bite, a bunch of crazed dogs.

As it sunk in that that so many people heard him use foul language early in the Broncos’ 26-6 win against the New York Giants, Broncos coach Josh McDaniels began to feel regret.

“I want to make sure I apologize for anybody that was offended with the language that I used the other night on the sideline during the game,” McDaniels said at the opening of his press conference Tuesday. “I certainly didn’t intend for that to come across in that fashion. Hopefully that never happens again and I’ll try my best to make sure that it doesn’t from my end.

“I know that’s not the kind of example that I want to set or we want to set here with the Broncos’ organization and would ask people to accept that apology.”

The NFL Network apologized for inadvertently aired a taping of McDaniels’ sideline rant. The Broncos’ offensive unit had just spoiled a first-and-goal opportunity by committing three illegal procedure penalties. McDaniels was not aware the NFL Network could pick up his words, let alone have them replayed to viewers.

Mike Klis has been with The Denver Post since 1998, after working 13 years with the Colorado Springs Gazette Telegraph. Major League Baseball was Klis' initial passion. He started covering the Colorado Rockies after Coors Field was approved for construction in August 1990.

Nicki Jhabvala is the Sports Digital News Editor for The Denver Post. Before arriving in Denver, she spent five years at Sports Illustrated working primarily as its online NBA editor, and she was most recently the overnight home page editor at the New York Times. She has reported regularly on the Broncos since joining the staff.

A published author and award-winning journalist, Benjamin Hochman is a sports columnist for The Denver Post. He previously worked on the staff of the New Orleans Times-Picayune, winners of two Pulitzer Prizes for their Hurricane Katrina coverage.