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Matthew Williamson Dishes To Us About Muse, His New Diffusion Line

When news broke last week that Muse by Matthew Williamson, a more-affordable diffusion line from the color-loving designer, would be hitting stores for fall 2011, we were giddy over the possibility of finally being able to own one of his fabulous frocks. And we got even more inside scoop on the forthcoming line at a party last night to celebrate his new book with Rizzoli...

Early reports said that Muse by Matthew Williamson was only a working title, but he confirmed that would, in fact, be the name. "Unless you can think of a better one?" he joked. "I actually love the name Muse. It really speaks to all of those anonymous women who have supported and inspired me over the years."

He told us that prices would be "roughly half" of his main line, which means you can probably expect dresses starting around $500 and eveningwear going up to $1,000-ish. "It's definitely not a twenty-dollar H&M type of thing," he said, "but more affordable. When we did H&M it was incredible the amount of people we reached and how we were able to really extend the brand. The amount of women I meet who say they love it but they can't afford it--it's astonishing."

And for those whom even half-price Matthew Williamson is still out of reach, there's a brand new book (Matthew Williamson, Rizzoli, $40.95 at amazon.com) celebrating his 13-year career. "I was very flattered," he says of being approached about the volume. "There's a story to tell, from my very humble beginnings to where I am now."

Check out the book now, then tell us...are you excited to see Matthew Williamson doing a lower-priced line? Do you love his dresses (those are a few from spring 2011, above) as much as we do? Discuss!