New Report Offers Powerful Recession-Proof
Strategies For Growing Profits During A Soft Economy

During a time when the nation is
struggling – business are shutting down, jobs are getting cut, houses are
getting foreclosed – a new report from best-selling author and marketing
strategist, Bob Bly titled, Recession Proof Business Strategies: 15 Winning
Methods to Sell Any Product or Service in a Down Economy, offers proven and
powerful solutions to increasing bottom line sales and leveraging existing
customers.

Dumont, NJ – April 15, 2009 – During a time when the nation is struggling –
business are shutting down, jobs are getting cut, houses are getting foreclosed
– a new report from best-selling author and marketing strategist, Bob Bly
titled, Recession Proof Business
Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy,
offers proven and powerful solutions to increasing bottom line sales and
leveraging existing customers.

According to Bly, “It doesn’t take a recession to create problems for a
business…the current situation is just magnifying the problem…business owners
need to develop core income-generating solutions that succeed when times are
tough.”

He added, “What follows are some powerful strategies that will help
business owners large and small as well as entrepreneurs and marketers increase
sales while their competition is fighting to stay afloat.”

Here are Bly’s top 3 tips to generate cash
during a soft economy:

1.Use Low Cost “Add-On’s” To
Generate Additional Revenue.In other words, bundle your products or services.
According to Bly, “If one of my clients has hired me to write a sales letter
for a new product, chances are, they’ll want a press release to promote that
product. Adding on this service provides value to the client and the additional
cost is incremental.”

2.Repackage
Your Services to Accommodate Smaller Customers or Reduced Budgets.As an
example, “In my consulting business,” Bly said, “If a client cannot pay, let’s
say $5,000, for me to write him a direct mail package, I may critique a package
the client actually wrote for $500.”This method can be applied across the board.For manufacturers, it could be a no-frills
offer or compact version of an existing product.It could also be smaller order requirements,
extended payment plans or special discount incentives.

3.Add Value to
Your Existing Products or Services.Businesses can win new customers by offering faster
delivery, a larger product selection than the competition, easier payment
terms, or a more attractive guarantee/refund policy.According to Bly, “These little extras always
pay big dividends and provide good will to current and new customers.”

Bly concluded, “Recessions do not last forever.Historically, they have lasted anywhere from
12-17 months.Don’t despair.If you follow all my strategies, it is
possible for your business to become busy, and more importantly, profitable
again.”

For
the full list of winning recession-proof strategies, please visit
http://www.bly.com

or http://www.bly.com/recessionsurvey.

About Bob Bly

Best
selling author, marketing strategist, copywriter and consultant, Bob Bly, has
more than 25 years of business and direct response marketing experience.Bob’s clients include Fortune 500 companies
and some of the country’s leading publishers. He is the author of more than 70
books and is a distinguished speaker and editorial contributor to prominent
publications and associations including DMNews, Target
Marketing, the Specialized Information Publisher’s Association (SIPA) and
more.His popular free newsletter, The Direct Response Letter, has nearly
100,000 subscribers and contains "insider secrets" to doubleresponse
rates, generate more leads and orders, and help your marketing make more money.