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Monday, April 9, 2012

PFLUGERVILLE, TX – APRIL 9, 2012 – LiveAirShowTV is pleased to announce that its newest feature video takes a “Behind The Scenes” look at the much anticipated IMAX film Air Racers 3D, which launched a limited premiere last week.

Principal photography for Air Racers 3D took place during the 2009 and 2010 Reno National Championship Air Races. LiveAirShowTV broadcast the Air Races Live in 2009 and provided daily race week & post-event video reports in 2010. An exclusive opportunity existed for us to follow the IMAX film crew as they also covered the “World’s Fastest Motorsport” at the Reno Stead Airport.

This first look at Air Racers 3D includes Writer, Producer and Co-Director Christian Fry talking about the production and some of the unique aspects of how it was made. “Roaming the ramp at Reno and covering another crew shooting different aspects of the same thing was a lot of fun for our broadcast crew,” said Jeff Lee, President of LiveAirShowTV. “Being at Reno is really hard to explain to people. It’s something that gets inside of you. You just have to be there to experience it for yourself. Because of the film’s immersive 3D aspect, Air Racers creates a starting point to help put people “inside” the incredible action at Reno.”

LiveAirShowTV Co-Producer Hans Kummer, a veteran of IMAX and 3D production added, “I’ve been involved with several attempts to bring air racing to the giant screen and can attest to the complex production challenges. It has been a pleasure to interact with the Air Racers 3D film crew over the past few years and to witness their passion for aviation. I hope that the film serves as an inspiration to future generations of aviators and race fans.”

Air Racers 3D is a co-production of 3D Entertainment USA & Pretend Entertainment in association with Stereoscope and is distributed by 3D Entertainment Distribution. It will have a staggered release in worldwide IMAX Theaters and 3D Digital Cinemas over the next three years. Advanced screenings have taken place internationally and it has opened at museum IMAX screens in Huntsville, AL, Pensacola, FL, Columbus, GA, and Hutchinson, KS. More theater launches are continually being announced, including European locations.

Paul Walker, star of The Fast and Furious franchise narrates the film as it takes audiences not only through the excitement of racing at Reno, but educates them on the principles of flight and the history of air racing. “I was privileged to see a near final version of the film at the Giant Screen Cinema Association conference held in Austin last September,” said Jeff Lee. “It was a slightly strange sensation since I had just returned from Reno the night before and was still coping with witnessing the tragic crash of the P-51 Mustang Galloping Ghost. The 3D in this film is very real. It adds depth in the same way 3D was used to great effect in films like Avatar and Hugo. The racing scenes are staged for safety reasons, but the excitement is still there.”

True racing fans always want more when it comes to the Reno experience. Air Racers 3D fills that need, if only for a short time. LiveAirShowTV’s story will introduce more of the film to race fans looking to fill that void.

As air show season ramps up, LiveAirShowTV continues to cover shows and performers. Stories in production include a profile of aerobatic pilot Matt Chapman, a look at air show safety, and the kick-off of the Sport Air Racing League’s 2012 season.

As always, the latest news and developments can be found on our daily Facebook posts and Twitter feeds. The Air Racers 3D story, along with the other 80 plus stories we have produced can be found on our website.

LiveAirShowTV continues to bring fans the Inside Story on many different aspects of aviation as the “Eyes and Ears of Aviation, Today”.