The American Advertising Federation-Victoria is literally pulling out all the stops for the Victoria ADDY Awards on Friday evening at the Spring Creek Event Center.

In the past, the award show was more in a banquet style. This year's theme is Lights. Cameras. ADDYS.

"We're going big or going home," said host Joe Anthony Peña.

The 39-year-old Victoria native said the awards show will help bring awareness of the local talent. Some of the award categories include Best Media/Sales Account Executive, Best Media/Advertising General Manager, and Best On-Air Personality.

The show's premise is to recognize outstanding marketing and advertising professionals, according to the organization's website. Proceeds from the fundraiser help to support scholarships and small businesses with their marketing efforts.

Peña won't hit the stage alone. He will be accompanied by fellow stylist Stacy Snapp Killian.

The comedic duo already has the chemistry and experience.

For the last two years, Killian and Peña have worked side by side at Hair Dimensions salon and have been involved in public speaking engagements.

Killian said the Crossroads has the manpower and talent to pull off such an extravagant event.

To help with promotions, the awards show hosts have done photo shoots and media blitzes.

"We're large enough to have an awards show. think American Music Awards meets the Grammys," she said.

ADDY Chair Vern Crockett mentioned the hosts' personalities bring life to the awards presentation. She's excited about the big event.

"Friday can't get here fast enough," she said.

Individuals from Dallas judged the 107 entries because judges from elsewhere could be more objective, Crockett said. They were impressed with what the Crossroads had to offer.

"Either Victoria has stepped its game up or we have new players," she said.

The 10-member committee has been preparing months for the ceremony. Crockett said she is grateful for the community support of local businesses through sponsorship and donations.