Last year when your gift was needed, and you reached out in faith and generously helped. You and your gift matter, and you made a difference.

I am so incredibly grateful for you. Thank you for being a donor!

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Try to have your email look as personal as possible – like it came straight from Outlook. If you have a fancy email template, try to use as little of it as possible. If you normally have a bunch of social or donation links at the bottom, delete them if you can. Don’t think of this as an email to your list. Think of it as an email from one grateful to one donor who is wondering if they matter.

Who To Send It To

Your donors.

Not to everybody on your email list. Just your donors. You do not want to give your non-donors one of the emotional benefits of giving (being Thanked) when they have not given a gift.

If you can’t segment out your non-donors, then send it to everybody.

When To Send It

As soon as you can!

Start your donors’ 2018 off with an incredible expression of gratitude to them! They’ll love it, your open rate will be higher than normal, you’ll feel great for doing it, and you’ll have taken a powerful first step towards fundraising success this year!

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Instant Appeals & Reports

Want us to create your appeals and newsletters for you? Want your staff to be able to work on other things while a team of professionals - who write and design these things all day every day — makes your appeals and newsletters work better than you thought possible? Here's what we'll take off your plate:

We’ll run a Kickoff meeting for each appeal and newsletter

We’ll write a Creative Brief defining exactly what will be said and how it will be said

We’ll write the letter, newsletter, and email

We’ll design the letter and newsletter. We’ll use your template for emails

We’ll request the mailing list and calculate the gift ask amounts

We’ll get the files ready to go to the printer

You’ll have offloaded 90% of the work – and your fundraising will raise more money!

Fill out the form below to begin the conversation! Or click here to read more.