Tumblr Says It Has More TV Talk Than Twitter [THE BRIEF]

A new study commissioned by Tumblr and run by
analytics company Pulsar finds that
there is a higher volume of television conversation on Tumblr
than Twitter during the three days after a given show airs.
Though there are a greater number of people who talk about TV on
Twitter than Tumblr, Tumblr users tend to do more talking and
have greater engagement. The news could be seen as a boon to
Tumblr, which is apparently hoping to win advertising around the
sort of social TV chatter that has until now been Twitter's
calling card.