The advert featured examples of men fighting, bullying each another and harassing women – and some called the shaving company out for its ‘anti-male’ campaign.

Now people are taking to Twitter to call out Gillette for its pink tax – the practice of marking up prices for products marketed at women, compared to identical ones for men.

Look, I like the @Gillette ad. It sends a great message that a lot of men obviously need to hear. But the message rings a little hollow when coming from a company that profits from the #PinkTax. It’s time for Gillette to put their money where their mouth is and end the pink tax.

Pink tax doesn’t just apply to razors. Researchers have found the ‘gender price gap’ applies to everything from dry cleaning to children’s clothes.

A survey conducted in New York recognised there is effectively a ‘pink tax‘ on transportation for women, who spend more on services such as Uber and taxis in order to ensure their safety in getting around.