How Clintwright started their logo design journey

Summary

Our mountain bike tour company is about to launch in Australia, so we need a designer who is up to the challenge of giving us a great brand image. The job will start with logo and color palette recommendations for our website and a little bit of effort will go a long way as this job will progress to a full suite of promotional material. We have provided a detailed brief below so please read it and ask questions if you need direction.

Company name

Ride Canberra

What inspires you and how do you envision the design for your business?

What's required:

Logo and color palette development for website

Background:

Ride Canberra is a new concept for a mountain bike online tourism business in Canberra, Australia. The aim of the online business is to provide a one-stop shop for mountain bikers that want to travel to Canberra and ride the mountain bike trails in the region. The business will provide information via a website on where to ride, accommodation options, bike shops, where to eat etc.

The logo and color palette needs to be flexible enough that the concept can be expanded to other cities, replacing Canberra with another place name.

Target Market

Males 25 – 44 years (although females are often involved in the decision making)
Well educated, have medium to high level while collar positions. Looking for places to ride for a weekend release.
Have good knowledge of mountain biking and the industry. Have busy lives so accessing information needs to be easy for them.

Desired response:

When viewing the logo and color palette elements, the prospective customer should be excited by the prospect of an mountain bike adventure/escape.

The brand:

Sense of adventure and outdoors
Non-commercial and authentic
Easy to access