Mobilize Your Marketing Mix

In case it’s somehow escaped you, we’re living in the era of the smartphone. Is there any item more indispensable than your BlackBerry, iPhone, or (for more and more of us) Droid? Smartphones are digital security blankets (some of us have more than one), status symbols, and, for better or for worse, the first thing many of us pick up every morning.

Well, if you sleep next to your smartphone, of course it’s easier to grab in the morning. Yep, two-thirds of smartphone users do that. And, 33% of our fellow citizens would rather have no sex than no mobile phone for one week (1).

Mobile marketing is hot, particularly smartphones. The Pew Research Center reported that 35% of Americans own a smartphone (2). That’s more than 100 million people. On a typical day, 68% of all smartphone owners go online using their phone.

It’s no surprise that marketers are in overdrive figuring out how to optimize engagement and maximize experience for mobile consumers and customers. In fact, a July research report (3) noted that 3 out of 4 marketers plan to increase their mobile marketing spending during the next two years, with 35% saying they will increase their mobile budgets more than 50%.

Check out this video from Google for more on the opportunity:

And here’s a snapshot about what mobile marketers are looking to achieve (from Millenial Media):

Headline For Marketers

Treat the mobile channel strategically and incorporate mobile into your marketing plans. To maximize engagement and experience, optimize, target and refresh your content; and make sure it displays properly on all mobile devices. The mobile marketing tools are there. It’s up to you to leverage them wisely.

About Blog

In each post, I share insights, observations & practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.

My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.

This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers-on-the-rise can benefit, too.

Posting frequency is about 1 – 2 times per month, usually on Tuesday. I don’t force content to fit a publishing schedule.

I welcome your comments, even if you have a different point-of-view. Just keep them professional, constructive and clean if you want them approved.