roster shopshttp://www.adweek.com/taxonomy/term/16560/all
enMondelez's Goal in Global Media Review is Efficiencyhttp://www.adweek.com/news/advertising-branding/mondelez-goal-global-media-review-efficiency-165164
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/tt-oreo-hed-2014_0.jpg"> <p>
Like <a href="http://www.adweek.com/news/advertising-branding/only-roster-shops-will-get-crack-cokes-us-media-account-164223" target="_blank">Coca-Cola</a>, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.</p>
<p>
As such, the contest is between Publicis Groupe&#39;s MediaVest and units of Dentsu&#39;s Aegis Media, principally Carat. Worldwide, the food and beverage conglomerate spends an estimated $1.5 billion in media annually, and U.S. spending approached $180 million last year, according to Kantar Media.</p>
<p>
In a statement confirming the review, Mondelez said that since 2012 the company has sought to &quot;reduce complexity, ensure consistent core capabilities and improve speed to market with our media buying. In doing so, we went from 12 agencies to four. With this next phase, we&#39;re looking to further simplify our agency infrastructure, leverage our scale and build our capabilities, especially in the areas of e-commerce and content monetization.&quot;</p>
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Among the key decision-makers is <a href="https://www.linkedin.com/in/bboninbough" target="_blank">B. Bonin Bough</a>, vp of global media and consumer engagement.</p>
<p>
In the end, Mondelez, whose brands include Oreo, Cadbury, Trident, Wheat Thins, Nabisco and Ritz, is looking to find efficiencies within its incumbent agencies but does not plan to consolidate with a single agency, a rep said.</p>
<p>
Currently, Carat plans and buy media in most of Western Europe, China, Australia, New Zealand and South Africa, and MediaVest handles the <a href="http://www.adweek.com/news/advertising-branding/mondelez-expands-mediavests-duties-146331" target="_blank">U.S.</a>, Latin America, Russia, Poland, Ukraine, the Middle East and Africa.</p>
<p>
Mondelez becomes the 21st marketer to launch a media review in the past seven months. Collectively, <a href="http://www.adweek.com/news/advertising-branding/epic-wave-media-reviews-comes-during-crucial-season-media-buying-165055" target="_blank">those searches </a>represent more than $18 billion in annual spending.</p>
<p>
Mondelez, which was spun off from Kraft in 2012, plans to complete its search in the fall. The company <a href="http://www.wsj.com/articles/p-g-joins-movement-to-cut-ad-costs-1430093596" target="_blank">previously</a> <a href="http://www.wsj.com/articles/p-g-joins-movement-to-cut-ad-costs-1430093596" target="_blank">told The Wall Street Journal</a> that its current media agency contracts expire at the end of the year.</p>
Advertising & BrandingB. Bonin BoughbuyingDentsuDentsu AegisGlobalmedia reviewMediaVestMondelezPitchPlanningPublicis Grouperoster shopsSearchThu, 04 Jun 2015 17:23:27 +0000165164 at http://www.adweek.comSC Johnson Bundles Media Buying at PHDhttp://www.adweek.com/news/advertising-branding/sc-johnson-bundles-media-buying-phd-164758
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/sc-johnson-2011_0_0.jpg"> <p>
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.&nbsp;</p>
<p>
Previously, the business had been split between Maxus (traditional media) and PHD (digital media).</p>
<p>
The move is significant given that SC Johnson, whose brands include Raid and Windex, spends about $1 billion in media annually, including some $300 million in the U.S. The consolidation also comes four months after the company <a href="http://www.adweek.com/news/advertising-branding/sc-johnson-moves-global-media-planning-new-agency-162326" target="_blank">shifted its global planning responsibilities</a> to PHD.</p>
<p>
&quot;We are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity,&quot;&nbsp; said SC Johnson CEO Fisk Johnson, in a statement.</p>
<p>
A consultancy known as <a href="http://www.ebiquity.com" target="_blank">Ebiquity</a> helped manage the process. In its newly expanded role, PHD will work closely with SC Johnson&#39;s core creative agencies, BBDO and Ogilvy &amp; Mather.</p>
<p>
SC Johnson&#39;s media pitch mirrored others in the marketplace that only involve roster shops. <a href="http://www.adweek.com/news/advertising-branding/only-roster-shops-will-get-crack-cokes-us-media-account-164223" target="_blank">Coca-Cola</a>, for example, is weighing four existing shops around the world for its U.S. business, now at Starcom. Similarly, Wells Fargo considered UM and OMD before <a href="http://www.adweek.com/news/advertising-branding/wells-fargo-readies-shift-media-digital-business-163715" target="_blank">consolidating its U.S. media business</a> at OMD.</p>
Advertising & BrandingGlobalMaxusMedia BuyingOmnicom GroupPhdPitchReviewroster shopsSc JohnsonWPP GroupThu, 14 May 2015 17:03:34 +0000164758 at http://www.adweek.comCiti's Global Media Review Follows a Familiar Pattern, Roster Shops Onlyhttp://www.adweek.com/news/advertising-branding/citis-global-media-review-follows-familiar-pattern-roster-shops-only-164528
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/2015_May/citi-bank-RJTEST-2015_0.jpg"> <p>
Citi&#39;s global media review fits the &quot;members-only&quot; approach of other recent searches in which outside agencies are not welcome.</p>
<p>
In the case of Citi, whose global media spending is estimated at $450 million, it&#39;s a two-horse race. Primary U.S. incumbent MEC is competing against Publicis Groupe&#39;s Starcom, which handles media planning and buying in overseas markets, according to sources. (Starcom sister shop Razorfish plans and buys digital media in the U.S.)</p>
<p>
Other roster shop-only contests in media include <a href="http://www.adweek.com/news/advertising-branding/sc-johnson-reviews-its-global-media-buying-will-it-consolidate-163887" target="_blank">SC Johnson</a>, which is currently reviewing global media buying, <a href="http://www.adweek.com/news/advertising-branding/only-roster-shops-will-get-crack-cokes-us-media-account-164223" target="_blank">Coca-Cola</a> and Wells Fargo, which <a href="http://www.adweek.com/news/advertising-branding/wells-fargo-readies-shift-media-digital-business-163715" target="_blank">completed its search</a> in March. With Citi, those marketers collectively spend more than $2 billion in media annually. So, while the lineups are limited, the stakes are high.</p>
<p>
Citi&#39;s search is in its early stages, with briefings expected next month. As such, the process will likely extend well into the summer.</p>
<p>
The agencies either could not be reached or referred calls to Citi, which declined to comment.</p>
Advertising & BrandingCitiCoca-ColaMECmedia accountReviewroster shopsSc JohnsonSearchStarcomWells FargoTue, 05 May 2015 18:53:49 +0000164528 at http://www.adweek.comOnly Roster Shops Will Get a Crack at Coke's U.S. Media Accounthttp://www.adweek.com/news/advertising-branding/only-roster-shops-will-get-crack-cokes-us-media-account-164223
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/2015_Apr/coca-cola-hed-2015.jpg"> <p>
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola&#39;s U.S. contest is a roster-shops-only affair.</p>
<p>
Incumbent MediaVest is competing against three agencies that handle Coke business overseas: MediaCom, Carat and UM,&nbsp; according to a Coke representative. MediaCom, for example, works for the company in <a href="http://www.adweek.com/news/advertising-branding/coca-cola-shifts-its-media-account-mexico-161198" target="_blank">Mexico</a> and the U.K.</p>
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Coke&#39;s U.S. media spending exceeded $400 million last year, up from nearly $320 million in 2013, according to Kantar Media.</p>
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The assignment in play encompasses media planning and buying across traditional and digital media.</p>
<p>
SC Johnson&#39;s global media buying review pits Maxus, the incumbent on traditional media, against PHD, the incumbent on digital. <a href="http://www.adweek.com/news/advertising-branding/sc-johnson-reviews-its-global-media-buying-will-it-consolidate-163887" target="_blank">That search</a> is expected to conclude this month.</p>
<p>
In Wells Fargo&#39;s contest, the bank <a href="http://www.adweek.com/news/advertising-branding/wells-fargo-readies-shift-media-digital-business-163715" target="_blank">consolidated</a> all U.S. planning and buying at OMD after a head-to-head battle with UM. Previously, OMD had handled traditional media, while UM handled digital.</p>
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Coke&#39;s search will stretch into the summer, with final presentations expected to take place in July, the rep said.</p>
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MediaVest, a unit of Publicis Groupe&#39;s Starcom MediaVest Group, has been a Coke roster shop for more than a decade, and the marketer <a href="http://www.adweek.com/news/advertising/coke-consolidates-media-starcom-mediavest-68670" target="_blank">consolidated its U.S. business </a>at the agency in late 2003 after a review.</p>
Advertising & BrandingCaratCoca-Colaincumbentmedia reviewMedia SpendingMediacomroster shopsSc JohnsonSearchStarcomU.S.UMWells FargoWed, 22 Apr 2015 16:27:21 +0000164223 at http://www.adweek.comSC Johnson Reviews Its Global Media Buying but Will It Consolidate?http://www.adweek.com/news/advertising-branding/sc-johnson-reviews-its-global-media-buying-will-it-consolidate-163887
Noreen O'Leary<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/sc-johnson-2011_1.jpg"> <p>
SC Johnson is reviewing the global media buying responsibilities that are divided between its roster shops, Omnicom Group&#39;s PHD and WPP&#39;s Maxus, the company confirmed.</p>
<p>
Maxus has been the lead media network on the account, but PHD oversees digital buying. By some estimates, SC Johnson spends $1 billion to $1.2 billion on global media annually, with $300 million of that invested in the U.S., the company&#39;s largest market. A decision is expected in mid-April.</p>
<p>
The review follows the consumer-product giant&#39;s <a href="http://www.adweek.com/news/advertising-branding/sc-johnson-moves-global-media-planning-new-agency-162326" target="_blank">shift of global communcations planning </a>from Maxus to PHD in January.</p>
<p>
The executive driving these changes is Salman Amin, who joined SC Johnson in 2013 as chief operating officer after 17 years in marketing roles at PepsiCo, lastly as chief marketing officer. At Pepsi, Amin worked closely with Omnicom agencies like BBDO, TBWA and OMD.</p>
<p>
&quot;Like all businesses and organizations, we regularly assess our contracts and relationships with partners and vendors,&quot; said a SCJ rep in a statement. &quot;This simply is a normal exercise and part of customary contract renewals to ensure we are maximizing the return on our investments and inform our path moving forward.&quot;</p>
<p>
Representative at PHD and Maxus could not be reached.</p>
<p>
The current review is focusing on regional capabilities and costs, with London-based consultancy Ebiquity helping to analyze the data. Marketers like Wells Fargo <a href="http://www.adweek.com/news/advertising-branding/wells-fargo-readies-shift-media-digital-business-163715" target="_blank">have recently sought efficiency by placing all of their media</a> at one holding company. While SC Johnson&#39;s review could lead to consolidation, the company could also keep both Maxus and PHD, albeit with changes to their assignments and fee structures, according to a source.</p>
<p>
The creative business remains split between EnergyBBDO and Ogilvy &amp; Mather, although Energy<a href="http://www.bizjournals.com/chicago/news/2014/11/21/the-great-migration-s-c-johnson-quietly-shifts-key.html?page=all" target="_blank"> has been adding brands at the expense of Ogilvy</a>. SCJ hired BBDO, Ogilvy and Maxus in 2011 after an eight-month review that ended a nearly 60-year relationship with Draftfcb. Some wonder if, under Amin, more creative business will come under scrutiny.</p>
<p>
&quot;I&#39;m sure they&#39;ll look at creative assignments now that [SCJ] has a COO with global marketing under his watch,&quot; said one source.&nbsp;</p>
Advertising & BrandingDraftfcbEnergyBBDOglobal media buyingMaxusMediaOgilvy & MatherPhdReviewroster shopsSalman AminSc JohnsonFri, 03 Apr 2015 19:10:47 +0000163887 at http://www.adweek.comThere Are 4 Big Winners in Kraft's Agency Consolidationhttp://www.adweek.com/news/advertising-branding/there-are-4-big-winners-krafts-agency-consolidation-161306
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/kraft-products-hed-2014.jpg"> <p>
Some pretty good agencies are getting swept out in Kraft&#39;s move to consolidate creative responsibilities on its brands at four main roster shops.</p>
<p>
Gone are Droga5, Wieden + Kennedy, The Martin Agency and TBWA&#39;s Being, which handled brands such as Cracker Barrel, Velveeta, Stove Top and Planters Nuts. Also eliminated were Ogilvy &amp; Mather, Roberts + Langer DDB, VSA Partners and Lopez Negrete Communications, which created multicultural ads.</p>
<p>
Many of those shops were hired before Kraft spun off its snacks business into Mondelez International and when current Mondelez chief marketing officer Dana Anderson was a top marketer at Kraft. Under Anderson, a former agency leader, Kraft <a href="http://www.adweek.com/news/advertising-branding/agency-sea-change-kraft-foods-136328" target="_blank">diversified its agency roster </a>in a bid to get new blood on legacy brands.</p>
<p>
Managing that many shops, however, can be unwieldy, particularly when each handled just a few assignments. Ogilvy, for example, worked on Nabob and Tassimo in Canada and Roberts + Langer <a href="http://www.adweek.com/news/advertising-branding/philly-cream-cheese-agency-shift-took-while-150284" target="_blank">handled Philadephia Cream Cheese</a> in the U.S.</p>
<p>
Also, two years after the spinoff, Kraft is a &quot;more focused company,&quot; said a company representative, who added that the consolidation was about &quot;fewer, deeper relationships.&quot; And, needless to say, there&#39;s a significant cost savings in employing fewer shops.</p>
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The rep also emphasized that &quot;none of these agencies are exiting due to poor performance.&quot; That, of course, is small consolation to anyone losing business, particularly from a major marketer like Kraft.</p>
<p>
The big winners in the consolidation are MDC Partners&#39; Crispin Porter + Bogusky, Dentsu&#39;s mcgarrybowen, Publicis Groupe&#39;s Leo Burnett and WPP Group&#39;s Taxi, current roster players who will take on the dozen or so brands that the outgoing agencies are shedding.</p>
<p>
Where each brand lands, however, won&#39;t be revealed until next week. But now, instead of employing a dozen creative agencies, Kraft will have a core four.</p>
Advertising & Brandingagency consolidationassignmentsBeingCrispin Porter + BoguskyDana AndersonDroga5KraftLeo BurnettLopez Negrete CommunicationsMcgarrybowenMondelezOgilvy + MatherRoberts + Langer DDBroster shopsTaxiTbwaThe Martin AgencyVSA PartnersWieden + KennedyFri, 07 Nov 2014 21:36:46 +0000161306 at http://www.adweek.comAdd Lean Cuisine to the List of Nestlé Reviewshttp://www.adweek.com/news/advertising-branding/add-lean-cuisine-list-nestl-reviews-158116
Andrew McMains<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/unknown_146.jpeg"> <p>
Nestl&eacute;, beyond its searches to meet broader corporate goals, is active on the brand front as well.</p>
<p>
One of the company&#39;s core brands, Stouffer&#39;s Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.</p>
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Lean Cuisine&#39;s media spending totaled about $30 million last year, down slightly from almost $33 million in 2012, according to Kantar Media.</p>
<p>
Sources identified the contenders as Grey, 360i, Santo and the <a href="http://www.adweek.com/news/advertising-branding/jwt-ny-wins-lean-cuisine-pitch-126345" target="_blank">incumbent</a>, JWT. Final presentations are slated for next week, with Nestl&eacute; expected to test some of the pitch concepts after that. As such, a decision is probably about a month away.</p>
<p>
Nestl&eacute; already is seeking an agency for a <a href="http://www.adweek.com/news/advertising-branding/nestl-begins-corporate-image-search-digital-review-continues-158055" target="_blank">corporate image assignment </a>and conducting a digital review that&#39;s designed to consolidate its digital business at fewer shops. Those reviews followed pitches for <a href="http://www.adweek.com/news/advertising-branding/groupms-nestl-win-was-family-affair-148492" target="_blank">media planning and buying</a> and public relations efforts last year.</p>
<p>
The Lean Cuisine contenders referred calls to Nestl&eacute;, which had no immediate comment.</p>
Advertising & Branding360icreative reviewGreyJwtLean CuisineNestléPitchroster shopsSantoStouffer'sWed, 18 Jun 2014 15:11:27 +0000158116 at http://www.adweek.comHere's Who May Gain From Publicis-Omnicom Client Fallouthttp://www.adweek.com/news/advertising-branding/client-fallout-omnicom-publicis-merger-could-benefit-rival-roster-shops-151529
Andrew McMains<p>
As questions about <a href="http://www.adweek.com/news/advertising-branding/closer-look-publicis-and-omnicom-client-conflicts-151504 " target="_blank">marketer conflicts</a> hover over the Publicis Omnicom Group deal, creating the real prospect of client fallout, rival agencies already working for such marketers seem best positioned to gain share.</p>
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For example, Coca-Cola, a client of Publicis Groupe&rsquo;s Leo Burnett, employs many agencies around the world, including independent Wieden+Kennedy, Interpublic Group&rsquo;s McCann Erickson, WPP Group&rsquo;s Ogilvy &amp; Mather and Droga5. So, should Coca-Cola choose to not coexist with arch rival PepsiCo in Publicis Omnicom, the beverage giant has plenty of options.</p>
<p>
Likewise, MillerCoors, a client of Publicis Groupe&rsquo;s Saatchi &amp; Saatchi, also works with Cavalry, an agency that WPP Group set up last year to take on the Coors and Coors Light brands (which previously had been at Interpublic&rsquo;s Draftfcb). In addition, Anheuser-Busch InBev, a client of Omnicom&rsquo;s BBDO, has a roster of creative agencies that includes MDC Partners&rsquo; Anomaly and Translation, an independent shop led by <a href="http://www.adweek.com/video/advertising-branding/new-model-agency-translation-144306" target="_blank">Steve Stoute</a>.&nbsp;</p>
<p>
Client defection from Publicis Omnicom Group also could benefit nonroster shops, industry consultants said. After all, moving big brands to brand new agencies is not unprecedented.</p>
<p>
In 2010, after <a href="http://www.adweek.com/news/advertising-branding/bbdo-shut-detroit-ops-once-chrysler-exits-101053 " target="_blank">Chrysler split with Omnicom&rsquo;s BBDO</a>, the automaker redistributed much of its creative business among three agencies: independents Wieden and The Richards Group and MDC&rsquo;s Doner. Before the BBDO divorce, none of those shops had worked for Chrysler.</p>
<p>
The decision on whether to shift business out of Publicis Omnicom Group will hinge on several factors, consultants said. One is the level and quality of service a marketer is getting from its current agency: is the business doing well and will a change in horses upset that?</p>
<p>
As long as marketers are &ldquo;seeing stability in their agency,&rdquo; why change? said Judy Neer, CEO of Pile + Co. in Boston. &ldquo;That, to me, is what they should focus on right now.&rdquo;<br />
<br />
Another factor is the performance (and bandwidth) of other roster shops. Some may not have the resources to take on another brand, while others may be struggling with current assignments. A third variable? Whether the marketer prefers agency choice to consolidation. Some marketers like to spread their brands across several agencies, thinking that competition among multiple shops leads to better work, according to Neer. Consolidation at fewer shops is antithetical to that strategy.</p>
<p>
Finally, there&rsquo;s the X factor of sheer emotion. As Richard Roth of Roth Associates in New York put it, &ldquo;Conflicts are emotional and not always real threats or fact. It has to do with the culture of the company.&rdquo; And for that reason alone, Coke in particular may choose not to share a home with Pepsi.</p>
Advertising & BrandingAnheuser-Busch InBevAnomalyCoca-ColaDroga5Judy Neermarketer conflictsMccann EricksonmergerOgilvy & MatherPublicis Omnicom GroupPublicis Omnicom MergerRichard Rothroster shopsTranslationWieden + KennedyTue, 30 Jul 2013 20:40:32 +0000151529 at http://www.adweek.com