Japanese AV Then And Now | Chapter 4: Juice Men of Bukkake Part 1

The early portion of the last decade saw introduction and extreme popularity of Japanese bukkake AV and with it, the introduction of juice men.

(Translator's note: like the Sex Worker series, Japanese AV Then And Now is another multi-part feature from Men's Cyzo looking back on the various booms and trends of the Japanese AV industry. It mixes bits of nostalgia for those who were there during the 'golden age of rental' with some of the genre booms and busts of this still-burgeoning industry of visual pleasure.)

The third chapter in this series was all about the bukkake boom of Japanese AV, but more can still be told—especially when it comes to the introduction of a new category of actors, the juice men.

A Gathering of Japanese AV Aficionados

Within a studio set to mimic a school classroom, a group of seven men clad only in underwear are assembled. There they clap and cheer as an AV star in traditional physical education class bloomers enters the scene. She then naturally ascends the raised floor in the front of the class and steps on the desk before putting on a provocative show for her half naked fans. Then her bloomers drop while she announcers her desire to put on a masturbation show.

“Everyone look at my pussy! I'm going to masturbate!”

This is around the time those men begin playing with themselves without even realizing it. Things heat up even more with the introduction of a vibrator and other sex toys in this pseudo school classroom. Men nearing their limits step up to the desk to receive hand service leading to a predictable and sticky explosion all over the AV star. This happens one after another with all seven of her classmates.

This is an example of a shoot from 2001 by a production company that also had a market in selling used female clothing to male fetishists. All the men taking part in the shoot were already massive fans of the studio and the genre so the shoot had great vibes from the get-go. Being huge fans, they had no issues providing their service gratis.

It didn't start like this though...for most fans at least. Fetishes of any kind begin small and bit by bit, obsession takes over for some and then the yearning to meet those of similar interests begins. Eventually the distance between fan and production company narrows with the former occasionally relaying ideas to the latter about new story scenarios. It truly becomes an association of like-minded people.

This went into overdrive with the sudden popularity of Japanese bukkake AV and the creation of anonymous male actors known as juice men. Since a lot of semen was needed on set, this class of actors was a boon to production companies. It also helped that they worked for free.

MOODYZ, a new adult video company at the time, went full throttle with this idea by frequently having casting calls for juice men on their homepage. Other companies soon played catch-up by posting their own version of bukkake juice men roll call on their homepages. Some even offered to pay transportation expenses.

Juice Men, the Weekend Business Warriors

As bukkake became more popular, it evolved from simply being exclusive productions and found their way into pretty much any genre as additional scenes. Of course some famous series remained fan favorites such as WAAP Entertainment with their 'Dream Shower' series. It frequently features almost a half dozen bukkake-only scenes with an increasing number of juice men beginning with a handful and sometimes concluding with an almost overwhelming 50+ ejaculations. Perhaps in fear of being left behind, other makers released productions with similar juice men participation numbers making this boom into an industry standard.

This wasn't the only change this long ago era of Japanese AV was known for. Back then, VHS movies by major makers were short—sometimes only 45 minutes long. Their indies rivals fired back by doubling the standard to a cool 90 minutes. Many production companies around this time entered some semblance of a cold war with juice men being their front-line grunts.

Eventually studios started paying their juice men to recruit the best of the best. It wasn't great money though with pay averaging around 5,000 yen (approximately $50USD) compared to the 30,000+ yen (approximately $300USD) actors usually receive. The urge to make this financially worthwhile attracted juice men of formidable talents. As time went on those capable of multiple ejaculations in one shoot along with talents such as being able to squirt from afar were in demand on set.

Juice men during the peak of the boom were given arm bands during shooting and after confirming a successful ejaculation, one of the overworked ADs would write a mark on the band. The more marks one had means the more ejaculations one received and with that, one's pay increased accordingly. For example, ejaculating three times during a single shoot can net a juice man 9,000 yen ($100USD)--enough for a great dinner with a bunch of drinks.

I fondly recall times after my time on bukkake sets where I'd walk into an izakaya or a yakinikuand encounter groups of cheerful juice men. However, boom that it was, the pay for Japanese bukkake juice men fell to the wayside and now again consists of transportation expenses and nothing more.

Written by Pedal Shishido
Pedal Shishido is an erotic writer who has been watching AV since the dawn of time. He also is a formidable user of English with a level 1 Eiken score and scored an 800 on TOIEC. He's quite active being active (?!) covering AV on and off scene.

(Translator's note: It's neat to see the rise and fall (kind of?) of this genre. It's also one of the most well-known outside of Japan. Even those not too familiar with Japanese AV have at least heard of the term 'bukkake' and knows what it's about. Being a juice man is still possible if you live in Japan, but it's definitely not lucrative and almost certainly has a cliquey otaku culture surrounding it.)

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