Does Your Speech Pass The T-shirt Test?

When you have a powerful line or phrase that
you say throughout your speech you are
accomplishing 3 goals:

1. You are giving the audience something to
remember you by.

2. You are making an idea stick. (The Heath
brothers book ‘Made to Stick’ illustrates
this idea brilliantly).

3. You are giving the audience something
with ‘repeat-ability’.

Now what’s this got to do with t-shirts?

Well, ideally a great phrase or tag line
within your speech will look great on a
t-shirt. Ergo, it passes the t-shirt test.

Let’s take Joe Calloway’s ‘Let it Go’ speech
from NSA a few years back. Joe said at the
beginning….’although people say you should
have 3 points in a speech, I’m only going to
give you 1 idea’. His idea was about letting
things go in your business in order to move
to the next level.