Religions or religious services designed to attract attention and/or entertain. Often flashy; generally involve modernized religious music and texts; typically attract younger audiences, middle aged men with pony tails, those seeking acceptance by a large group, and curious observers who may return simply for the novelty.

"My buddy took me to his Rock Jesus chapel last Sunday. The theotainment was off the hook! The pastor played an electric guitar and there was a pyrotechnics show!"