How to Use Competitor Analysis to Plan M&A Strategy for Global FMCG Business

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Giedrius Daujotas

Analytics Manager

Euromonitor International

Virgilijus Narusevicius

Senior Data Scientist

Euromonitor International

Do you know your competitors? Competitor identification is critical for every business—it allows you to examine the entire battlefield in detail, identify growing threats and reveal how your competitors view you and other companies.