“…another fact to realize about writing copy is that the first draft is of an ad is often terrible and the real skill in copywriting is taking that rough draft and polishing it… I often pointed out to my students that if everybody in the class were given the assignment of writing a draft of an ad for a product, the first draft of my ad would quite likely be terrible compared to everybody else’s…

“I look over my very first JS&A direct response ads and can’t believe I wrote them. They were horrible. But I matured and I learned with each ad I wrote… Sheer volume and experience will do wonders. As they say to anybody wanting to make it to Carnegie Hall, ‘Practice, practice, practice.’”

So next time you’re reading or writing out a blockbuster piece of copy, take a step back. Realize that you can, in fact, write at that level. Like Joe Sugarman says, it’s just going to take “practice, practice, practice.”

There’s A Reason Why Members Don’t Hesitate When They See This Invitation:

It’s not something that’s offered year round, when it is, we can hardly keep up with demand. I’m talking about the top level of AWAI membership savvy writers use to advance their knowledge and writing careers. Every resource is available at your fingertips along with live learning, guided mentoring sessions, professional copy reviews, access to clients, FREE admission to Bootcamp and more! But spots go fast.