Every good machine needs maintenance to avoid malfunction or failure. Your modern marketing in this age of digital transformation is such a machine. It makes sure your business is fed with leads and new customers. If the machine malfunctions, returns diminish. You should keep this in mind when maintaining your digital marketing approach:

Regular assessment of results and adjustment of communication and campaigns

Ongoing monitoring of your online brand reputation

Create new content if necessary

Place/post messages on various channels

Measure how effective your message is within your target group (survey)

Periodical updates of images and content according to rapidly changing market circumstances

Monitor new developments by your suppliers (IT vendors) as well as application in digital marketing

Maintenance is necessary to ensure that your modern marketing remains effective. Perhaps your marketing staff can perform some or all of the maintenance themselves, or perhaps the support from experienced specialists is useful to guarantee effectiveness and continuity.