The Impulse Paddle Minnow is a soft plastic bait infused with the powerful Impulse attractant. This attractant has been independent laboratory proven to be 143% more effective in luring in the fish and getting them to bite! Pair this with a sleek 3-1/2 inch minnow profile and pulsating T-shaped PaddleTail. Now you're fishing with action, color AND scent for an unbeatable fish-catching trifecta!