This reminds me of the old Monster ad where the kids shot off one-liners like “When I grow up, I want to file all day….I want to claw my way up to middle management…I want to be replaced on a whim…I want to be a yes man!”

I actually disagree with this post. I think that “content” is helpful because sometimes it’s really hard to explain to people what you do. It’s hard for me, anyway. I mean, I write. I write blog posts. I write articles. I take the pictures for them sometimes. I create videos. I write a ton of site copy. I respond to comments. I write social media updates. I write e-mail newsletters. That’s a lot of things. In the same way it’s hard for me to figure out my job title (I just change it constantly in my e-mail sig depending on the content of the e-mail), it’s hard to give people a simple job description of what I do all day. So a lot of times, I just say I create content. It’s a catch-all for all the shit I do that’s sometimes easier than telling my boyfriend’s family, “Well, I Tweet and blog and and copy edit and write e-mails and make them look all pretty for a living…”

This is businessspeak. It’s like if you were to tell someone in management A job was “taken away” from someone. They stare at you like they were just born. They don’t know what you are talking about. If you say the job was “removed” from someone, THAT’S what they understand. THAT’S what they were taught in management school. They weren’t taught anything about “taken away.” Now, they could have known in their 20 years of life prior to management school what “taken away” means, but in management school they’re taught to forget the past, and that it’s all about constant change. So if you try to suggest the meaning of “taken away,” they’ll say, “Oh, that was back then. I’m only interested in what’s happening now.” They’re probably not interested in months being 30 or 31 days, either. That was back then.