Phone tracking can be set to the ad group level, since tracking is placed in the destination url of the ads. You can put as many, or as few keywords as you like in an ad group. Creating highly targeted ad groups can help identify where your calls are coming from.

Good answer Lisa. If you are using Adwords, you can even add a destination url to each keyword which would allow keyword tracking for every keyword but usually we accomplish that with the approach that Lisa is talking about.

As for SEO, with the change the Google made back in November (where they now show "not provided" as the keyword for people who are logged in), you cannot really show different tracking numbers for each keyword.

Yeah, we once dreamed up a feature that would place an extension on the website and then the tracking number would ask for the extension on the website. That would link it through to the keyword.

Sadly, with the "not provided" issue in GA... this would only really apply to PPC programs since we don't get keyword info for a good portion of organic searches. We'd all be just as frustrated as today with 70% or more of our phone calls going to the "not provided" tracking number.

Ultimately, we've found that phone calls at the ad group level work pretty well. We got the cost per number down to a minimal number.

Contact us

About HubShout - Not Just an SEO Reseller Anymore

In 2008, we introduced our SEO reseller program and our all-in-one reporting dashboard. Before long, more than 400 agencies were selling our white label SEO service. Our SEO reseller program has grown and now we offer reseller programs for all online marketing services. Today, we’re a team of enthusiastic and focused analysts, developers, designers, account managers, and writers who have a passion for technology and online marketing solutions that drive sales for our clients. View More