Glendevon Motors

Glendevon Motors is a startup in the high-end luxury car rental market. Because of the caliber (and price point) of their fleet, we knew this was a website that had to appeal to an extreme niche audience.

Through several discovery sessions, were able to define this audience, which would be the basis of every decision we made from that point forward. The design, messaging and marketing efforts would reflect their newly defined audience.

Since we discovered that their niche audience would most likely be looking for them through online search, our first step was to identify the best keyword phrases to target. This usually involves striking a delicate balance between the phrases that get the most search volume, and which are the most realistic to try to rank well for.

We were able to identify the best keyword opportunities, which informed us which landing pages would need to be built in order to harness as many searchers as possible.

In order to make each landing page as persuasive as possible, we started with the written copy, and designed accordingly. Good copywriting can make or break a landing page, so we made sure to hit on everything that makes Glendevon Motors so attractive to its customer base.

Being a rental car company, Glendevon obviously needed a way to book reservations online, which we built into the site.

Other elements to this project included a custom lead-capture form, as well as a series of highly targeted Facebook ads, which would allow Glendevon to stay in front of their target market throughout their decision-making process.