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The clip was made to appeal to Northerners, who are stereotypically known for their love of chips soaked in gravy.

The brand tweeted: 'Only true Northerners will appreciate a pie smothered in gravy.'

But Holland's probably was anticipating the reaction that their advert would receive.

Dozens of angry Northerners slated the food in the clip, saying the pie looked undercooked and the gravy was watery.

One tweeted: 'That is not gravy!!!!!! That is a cup of tea before the milk!!!!!! As someone from Wigan who takes pies very seriously I am truly traumatised.

'Come on guys 2017 has been stressful enough don't mess with the gravy.'

Northerners didn't react to the advert well, with many saying the gravy looked too watery

'I am truly distressed by this. It looks like the stuff that comes out after your water's been turned off for a bit,' another posted.

A third joked: 'This is what happens when you get Southerners to do marketing for Northerners.'

'I think your pie needs a blood transfusion,' a fourth said.?

A spokesperson for Holland's Pies said: 'We know that a proper Lancashire pie needs a proper Lancashire gravy and no one knows gravy like our dedicated following of Northern pie fans. We bake over a million pies every week, and whether you like your gravy thick or on the thinner side, we know it'll always taste great with one of our famous pies.'?

Others reacted very badly to the advert, with one Twitter user even joking she was 'traumatised'