A3: It is very different. My view – which is heresy in the industry – is that the most important thing in AdWords has nothing to do with AdWords. Instead, it’s about how much you earn from a visitor. Because, the more you earn, the more you can bid. And bidding more can get you 10-20 as much traffic.

I wrote a short book that explains this approach, and why you usually need to follow this approach if you want to increase your PPC profits by 500% or more. You can download it for free here.

Q4: I’m not sure who to hire to manage my PPC account, any advice?

A4: Funny you should ask (joke), I wrote an article called “5 Questions You Should Ask Before You Hire A PPC Manager.” If you follow that advice, you’ll avoid most of the quacks.

Any other questions?

Drop me a note, I’ll be happy to help.

What My Clients Are Saying

"Saved Over £100,000" - Yan Gabay, Endowment Express

"100% Increase In Orders" - Asif Mohammed, Deviltronics.com

"Enquiries Up By 30%" - Anne Malone, Noiseair Consultants

"Your services have been paid for several times over" - Matthew Evans - View3sixty.co.uk