Sunday, January 27, 2013

Toy Fair 2013 : Hasbro's Ultimate Spider-Man

Now that you've gotten the full blast of Iron Man 3 merch, we'll dive into Hasbro's Ultimate Spider-Man Animated Series lineup! Season 2 is just getting started, promising team-ups with Wolverine and the Avengers and battles against Doc Ock, Kraven the Hunter, Rhino and an all star lineup of super powered baddies plucked right from your favorite Spidey comics. If I could give one bit of advice to Hasbro as to their merchandising of this show...there is one character you need to put on T Shirts, hats, bikinis and craft into every figure format you can think of. SPIDER-HAM. Lookit his little piggie face. Pure gold. Go forth and create.

Now here's the lot...

Ultimate Spider-Man Fighter Pods 2-Pack - $2.99
Micro heroes, mega
battles! Iconic SPIDER-MAN figures get a collectible new gaming twist
with this awesome FIGHTER PODS pack! Spin, launch or roll your pod into
battle! With 2 figures and 1 pod, this pack has just what you need to
start building your army. Get your web-slinging battle game on with this
Ultimate Spider-Man Fighter Pods 2-pack!

Fighter Pods Series 1 4-Pack - $5.99
Micro heroes, mega battles!
Iconic Spider-Man characters get a collectible new gaming twist with
this awesome Fighter Pods pack! Pit your Spider-Man and villain figures
against each other in the ultimate face-off! Spin, launch or roll your
pod into battle! Use your Spinfire Launcher to fire your pod. Get your
web-slinging battle game on with the figures, launcher and pod in this
awesome Spider-Man 4-pack!
Pack includes 4 figures, Spinfire Launcher and pod.

...and here's some mock up images and prototypes of more figures and Spidey on his cycle, which is perfect for a launcher...

Zip Line Zoom Spider-Man Figure - $5.99
Take the web-slinging action to new heights with this awesome SPIDER-MAN figure and his working zip line! You can attach each end of this 4-foot zip line to a wall and then attach your SPIDER-MAN figure’s hand to the line. When evil strikes, release your SPIDER-MAN figure to zip down the line from high above and zoom into the fight!

Battle Blast-Off Spider-Man Figure - $5.99
Take the web-slinging
action to new heights with this awesome SPIDER-MAN figure and his battle
launcher! He’ll catch some big air when you put your SPIDER-MAN figure
on the launcher and push down, then let go to blast him off! When evil
strikes, send your SPIDER-MAN figure flying into the air to blast into
the fight!

Web Climb Spider-Man Figure - $5.99
Take the web-slinging action to
new heights with this awesome SPIDER-MAN figure and his extra-strong web
line! He’ll climb to towering heights when you attach his web line to a
wall, then attach him to the line. When evil strikes, send your
SPIDER-MAN figure crawling up the wall to strike back!

Crime-Fightin' Spider-Man Figure - $5.99
Fighting crime has never been
more awesome than with this Crime-Fightin’ Spider-Man figure! Dressed
in his signature web-slinging costume and accompanied by a spider
sidekick, this masked superhero has a web pack to stash his street
clothes when he has to take on his secret identity. Will he be able to
switch in time to protect the innocent and stop the evil? It’s all up to
you!

Night Mission Spider-Man Figure - $5.99
Fighting
crime has never been more awesome than with this Night Mission
Spider-Man figure! Dressed in a special night mission web-slinging
costume, this masked superhero has a whipping web line to trap the bad
guys with. Will he be able to use his stealthy skills to protect the
innocent and stop the evil? It’s all up to you!

Power Webs Crossbow Chaos Spider-Man - $9.99
To protect the innocent and fight crime, SPIDER-MAN sometimes needs more than his web-slinging skills. This Crossbow Chaos SPIDER-MAN figure comes with an arm-mounted Power Webs crossbow! Attach his bow to his arm and load the missile. Then flex and fire for awesome web-blasting action against the forces of evil! Some accessories can swap between Power Webs figures

Power Webs Catapult Smash Iron Spider-Man - $9.99
Ultimate Spider-Man
Power Webs figures let you unleash awesome flex-and-fire "web-powered"
battle action! Each Power Webs figure has its own battle accessory or
action attack that you activate using the figure's stretchy Power Webs.
This Catapult Smash Iron Spider-Man figure comes with a slinging
catapult. Stretch the Power Webs and blast bad guys with the power of
webs!

Flex-and-Fire "Web-Powered" Action
Spider-Man swings
between buildings, catapults himself off rooftops, battles villains, and
performs other amazing, acrobatic stunts with his one-of-a-kind webs.
You can create your own "web-powered" action with Ultimate Spider-Man
Power Webs figures! Each Power Webs figure features built-in, stretchy
Power Webs that activate an accessory or trigger a battle action.
Figures include Spider-Man and other favorite heroes and villains from
the Ultimate Spider-Man animated TV series. (Each figure sold
separately.) The action is exciting and simple to activate. All you have
to do is flex and fire! Includes Power Webs Catapult Smash Iron Spider-Man figure with slinging catapult, 2 web discs and instructions. Some accessories can swap between Power Webs figures

Power Webs Dragon Disc Iron Fist - $9.99
Ultimate Spider-Man Power
Webs figures let you unleash awesome flex-and-fire "web-powered" battle
action! Each Power Webs figure has its own battle accessory or action
attack that you activate using the figure’s stretchy Power Webs. This
Dragon Disc Iron Fist figure comes with a firing disc blaster. Stretch
the Power Webs and pretend to battle bad guys with Iron Fist!

Flex-and-Fire "Web-Powered" Action
Spider-Man
swings between buildings, catapults himself off rooftops, battles
villains, and performs other amazing, acrobatic stunts with his
one-of-a-kind webs. You can create your own "web-powered" action with
Ultimate Spider-Man Power Webs figures! Each Power Webs figure features
built-in, stretchy Power Webs that activate an accessory or trigger a
battle action. Figures include Spider-Man and other favorite heroes and
villains from the Ultimate Spider-Man animated TV series. (Each figure
sold separately.) The action is exciting and simple to activate. All you
have to do is flex and fire!

Firing Disc Blaster
Iron Fist strikes quickly with his Power Webs Dragon Disc blaster!
The vigilant hero is always ready to join Spider-Man in battle! Create your
own Ultimate Spider-Man battle action with your Dragon Disc Iron Fist
figure. Slide the disc into the launcher to flex the Power Web, aim,
then press the button to fire! You can imagine you're battling bad guys
with an awesome dragon attack from Iron Fist!

Power Webs Spider Swat Venom - $9.99
Ultimate Spider-Man Power Webs
figures let you unleash awesome flex-and-fire "web-powered" battle
action! Each Power Webs figure has its own battle accessory or action
attack that you activate using the figure's stretchy Power Webs. This
Spider Swat Venom figure has a pair of spider-smashing arms! Can he get
his hands on the web slinger?

Flex-and-Fire "Web-Powered" Action
Spider-Man
swings between buildings, catapults himself off rooftops, battles
villains, and performs other amazing, acrobatic stunts with his
one-of-a-kind webs. You can create your own "web-powered" action with
Ultimate Spider-Man Power Webs figures! Each Power Webs figure features
built-in, stretchy Power Webs that activate an accessory or trigger a
battle action. Figures include Spider-Man and other favorite heroes and
villains from the Ultimate Spider-Man animated TV series. (Each figure
sold separately.) The action is exciting and simple to activate. All you
have to do is flex and fire!

Smashing Arms
Venom attacks with
his powerful smash arms! But with some quick acrobatics, Spider-Man
turns him into the world's biggest flyswatter! Create your own
Ultimate Spider-Man battle action with your Spider Swat Venom figure.
He’s out to get the wall crawler any way he can! Pull the villain’s arms
up to flex, then let them go to fire! Venom unleashes a crushing arm
attack. Any Super Heroes (looking at you here, Spider-Man) had better
dodge and counter-attack fast!

Power Webs Rocket Ramp Spider-Man - $9.99
Ultimate
Spider-Man Power Webs figures let you unleash awesome flex-and-fire
"web-powered" Spider-Man battle action! Each Power Webs figure has its
own battle accessory or action attack that you activate using the
figure's stretchy Power Webs. This Rocket Ramp Spider-Man figure comes
with a launching hoverboard and stunt ramp. Flex the Power Webs and
launch the web slinger into battle!

Flex-and-Fire "Web-Powered" Action
Spider-Man
swings between buildings, catapults himself off rooftops, battles
villains, and performs other amazing, acrobatic stunts with his
one-of-a-kind webs. You can create your own "web-powered" action with
Ultimate Spider-Man Power Webs figures! Each Power Webs figure features
built-in, stretchy Power Webs that activate an accessory or trigger a
battle action. Figures include Spider-Man and other favorite heroes and
villains from the Ultimate Spider-Man TV animated series. (Each figure
sold separately.) The action is exciting and simple to activate. All you
have to do is flex and fire!

Power Webs Turbo Cruiser Vehicle - $12.99
Rocket your Spider-Man figure
into action with the Power Webs Turbo Cruiser! Put your figure at the
wheel and load up the vehicle onto the launcher. When you’re ready, this
intense Power Webs launcher rockets this ATV racer over 15 feet at top
speed! Send your web-slinging hero into battle or a race with the Power
Webs Turbo Cruiser! "Web-powered" action! Flex and race! Vehicle comes with launcher and figure.

Power Webs ATV Racer Vehicle - $12.99
Rocket
your Spider-Man figure into action with the Power Webs ATV Racer! Put
your figure at the wheel and load up the vehicle onto the launcher. When
you’re ready, this intense Power Webs launcher blasts this ATV racer
over 15 feet! Send your web-slinging hero into battle or a race with the
Power Webs ATV Racer! "Web-powered" action! Flex and race! Vehicle comes with launcher and figure

Power Webs Stunt Launch Spider Cycle - $19.99
To protect the innocent
and fight crime, SPIDER-MAN sometimes needs more than his web-slinging
skills. This SPIDER-MAN figure comes with a cool ride that battles both
on the road and over it! The Stunt Launch Spider Cycle can launch with
the power of Power Webs from the ramp, and it can do death-defying stunt
landings with the included Rocket Ring! When the battle calls for
firepower, load one of the missiles into the Spider Cycle’s missile
launcher. Then flex and fire for awesome web-blasting action against the
forces of evil! Blast off for crime-fighting Power Webs action with the
Stunt Launch Spider Cycle!
Spider Cycle comes with Power Webs figure, ramp, missile launcher, 2 firing missiles, removable Rocket Ring and instructions.

Nano Claw Iron Spider-Man Figure - $12.99
Fighting crime has never been
more awesome than with this Nano Claw Iron Spider-Man figure! Dressed
in an incredible, armored web-slinging costume, this masked superhero
has the ultimate web weapons! For up-close attacks he’s got his nano
claws, and he can take out one villain after another from a distance
with his web blaster. Will he be able to protect the innocent and stop
evil? It’s all up to you!

Capture Trap Spider-Man Figure - $12.99
Fighting
crime has never been more awesome than with this Capture Trap
Spider-Man figure! Dressed in his signature web-slinging costume, this
masked superhero has the ultimate web weapon! He can spring his giant
web on villains and lock it down to keep them from escaping. Will he be
able to protect the innocent and stop the evil? It’s all up to you!

Human Rocket Nova Figure - $12.99
Fighting crime has never been more
awesome than with this Human Rocket Nova figure! Fighting at the side of
the wall-crawling hero, this superhero has the ultimate web weapon! He
can take out one villain after another with his Supernova Shooter disc
blaster. Will he be able to help his web-slinging ally (other figures
sold separately) to protect the innocent and stop the evil? It’s all up
to you!

Ultra Strike Spider-Man Figure - $12.99
Fighting
crime has never been more awesome than with this Ultra Strike
Spider-Man figure! Dressed in his signature web-slinging costume, this
masked superhero has the ultimate web weapon! He’s super-poseable for
acrobatic moves and he can take out one villain after another with his
quick-shot web dart. Will he be able to protect the innocent and stop
the evil? It’s all up to you!

Electro-Web Spider-Man - $19.99
Spider-Man has a new trick up his
sleeve! The web slinger has powered up his webs with a high-voltage dose
of crime-fighting power: a spinning electro-web. When it's time for
villains to pay, Spider-Man says, "Charge it!"

This 10-inch
Spider-Man figure features a spinning, light-up web attack! Activate the
attack with the press of a button and you can pretend you’re battling
bad guys with Spider-Man and his super-charged electro webs!

Spinning Web Attack
Create
your own web-batting Spider-Man action with this Electro-Web Spider-Man
figure! It comes ready for battle with a spinning light-up web attack.
Wearing a Spider-Suit like the one the web slinger wears on the Ultimate
Spider-Man animated TV series, the 10-inch tall figure features more
than 15 phrases and sounds. Hear electro-shock sound effects and
wisecracking Spider-Man phrases when you unleash the web slinger’s web
attack. Any bad guys who try to tangle with Electro-Web Spider-Man are
in for a big shock!

Features:
Spinning electro-web attack
Web lights up for super-charged battle action
More than 15 phrases and sounds including:
"Electro webs, pretty cool, huh?"
"You’re in for a big shock, Venom!"
"Whoa…Spider Sense is going crazy!"
"How’s that for ultimate?!"
You can pretend to battle villains with Spider-Man
As seen on the Ultimate Spider-Man TV animated series

1 1.5V AA alkaline battery required. Demo battery included.

Titan Hero Series Spider-Man Figure - $9.99
One bite from a
radioactive spider changed Peter Parker’s life forever, giving him
super-human powers and amazing wall-crawling ability. Wearing the mask
that has made him a legend, he battles evil wherever a hero is needed as
the one-and-only Spider-Man!

Super-size your super hero
adventures with this incredible TITAN HERO SERIES SPIDER-MAN figure!
This 12-inch web-slinging dynamo is ready to open up a large-sized
attack on the foes of justice everywhere. With him at your side, there’s
no telling where your adventures will take you!

Ultimate Spider-Man Hero Mask - $9.99
Take on a secret identity just like your favorite masked web-slinger with this ULTIMATE SPIDER-MAN Hero Mask! When you pull this mask on you’ll feel like the wall-crawling hero, and you’ll be ready to fight evil all over the neighborhood. Adjust the straps for a comfortable fit and get ready for big web-slinging adventures! Comfort-padded eyepiece! Adjustable straps.

Micro Blaster Web Cannon - $7.99
Blast just like SPIDER-MAN with this
strap-on Micro Blaster Web Cannon! When you attach this blaster to your
wrist, you’ll feel like the wall-crawling hero, and you’ll be ready to
launch the special ball at evil all over the neighborhood. Stretch and
blast in all your web-slinging adventures with the Micro Blaster Web
Cannon!

Power Webs Spider Strike Crossbow - $14.99
Launch your own Spider
Strike with this incredible Power Webs crossbow! You’ll feel like a
well-armed version of your hero, SPIDER-MAN, as you fire web darts at
targets up to 20 feet away! Pull back as far as you can for a long shot,
and then fire your dart at evil! Is there any villain who can stand
against the web-powered accuracy of your Spider Strike Crossbow? Crossbow comes with 3 darts and instructions.

Motorized String Web Shooter - $19.99
You can blast just like your web-slinging hero with this ULTIMATE SPIDER-MAN Motorized String Web Shooter! When you’re ready to fight crime, attach your Web Shooter to your wrist and load your reusable strings. You’ll feel like you’re slinging all over the city just like SPIDER-MAN as you fire the strings over and over!

Press the trigger halfway to fire up the motor, then all the way to fire! 2 reusable strings! Store strings inside the shooter. Requires 4 "AA" batteries (not included).

So now that we've got two giant Hasbro lines up, we can make some notes. Love the idea of $5.99 figures and I'm sure all the mommies and daddies strapped for cash love it even more. Now if they'd embrace it fully and make something besides the central character for each line, I think you'd have people very happily making a collection of it. Die hard collectors will remember those Dollar General Marvel Universe figures that popped up some time back, also with limited articulation and paints, and also for $5.99 a pop. Who's to say this isn't the fate of the Marvel Universe line? To encourage kids to build an entire universe, it might be wise to create a lower cost line in which Hasbro is free to throw in any oddball character under the sun because, at this price, how could retailers say no?! Just the Marvel name alone should be a selling point now. Don't forget we still haven't see the Avengers Assemble line, though, and this may be what is replacing MU. If the show follows the past comics at all, or is anything like the last Avengers cartoon, they'll establish them as the center of the Marvel Universe and have them interact with every character in it..good and bad. Sounds like the Marvel Universe line to me!

I'm also digging this 12 inch Titan Series rotocast figure for $9.99 model. Again, limited articulation, and rotocast means less plastic..so less cost. The great thing about rotocast is you can get an excellent sculpt for half the price. Rotocast figures are hollow after all. I'm told the new Star Wars 12 inch figures up for pre-order follow this model as well. I'm excited to see who they add to the line next!

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