Barry Knows Creative

From strategic planning to branding to developing a relationship, Onyx has gotten to know Barineau Heating and Air Conditioning from the inside, out. Barineau has allowed us, through brand management, to push them outside of the box to develop creative social media, print and digital campaigns.

Barineau needed a commercial that would be a hit during sports season. So the team at Onyx held a brainstorming session where a star was born: Barry, an extraordinarily average man, with superpower heating and air conditioning skills. Barry made his debut during the 45 th Super Bowl, right before half time. The commercial aired in Tallahassee and the surrounding areas.

We wanted to develop a place for people to go to learn more about Barry. So the Onyx web design team created a splash page – www.whatbarryknows.com - where an interactive quiz, some facts about Barry and Barry’s tweets would be displayed. The site helps bring Barry to life by giving him a home outside of his commercial.

Since the rebrand and strategic plan, Barineau Heating and Air Conditioning has had their busiest December on record. We love working with great clients. Collaboration and creativity are keys to a successful relationship. And right now, Barry is driving… because Barry knows creative.

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Barineau needed a commercial that would be a hit during Super Bowl XLV in Tallahassee. So the team at Onyx held a brainstorming session where a star was born: Barry, an extraordinarily average man, with superpower heating and air conditioning skills.