In short Instapage is a place where you can make and run Landing Pages. You have easy drag and drop editor and ability to test conversion rate with different pages. You can also connect your page with over 20 marketing tools like Google Analytics, MailChimp, AWeber, Facebook, Crazyegg and much more.

Some main Instapage advantages.

Customize landing pages in minutes – drag, drop, and design your very own landing page on the Instapage platformConnect to the marketing tools you love – integration with popular 3rd party services like MailChimp & social media tools to make things easyOptimize using simple A/B testing – built in A/B testing to determine which presentation works best for your audiencePublish your pages anywhere – it’s easy to publish to an existing website, as a standalone page, or even your Facebook page

Instapage is integrated with the top email marketing platforms such as AWeber, MailChimp, and Constant Contact which lets you complete the lead generation funnel from the landing page creation phase to email follow-ups.

Beat the competition, use advanced analytics to discover what your customers want.

Discover what makes your visitors tick by using advanced analytics tools such as Google Analytics, ClickTale, and CrazyEgg on Instapage.

Optimize your pages for conversion according to your findings and get better ROI from your marketing efforts.