Beschrijving

Tactisch en effectief schrijven (Engels)

Persuasive writingHow to write tactfully and effectively

First you analyse, then you communicate

Successful persuasive writing is a result of two steps. First, you analyse, and then you communicate. Mixing up these steps will not produce a desirable outcome. This workshop will emphasize on analysing, rather than on communication.

Analysis can be done by answering the so-called WWHW-questions: Who is my addressee, what are my goals and objectives, and How and When am I going to fulfil them?

After reflecting on your setting and answering the WWHW-questions, you can build a “PAC”, a pro (in favour) and contra (against) scheme. A PAC-scheme gives …

Tactisch en effectief schrijven (Engels)

Persuasive writingHow to write
tactfully and effectively

First you analyse, then you communicate

Successful persuasive writing is a result of two steps. First,
you analyse, and then you communicate. Mixing up these steps will
not produce a desirable outcome. This workshop will emphasize on
analysing, rather than on communication.

Analysis can be done by answering the so-called WWHW-questions:
Who is my addressee, what are my goals and objectives, and How and
When am I going to fulfil them?

After reflecting on your setting and answering the
WWHW-questions, you can build a “PAC”, a pro (in favour) and contra
(against) scheme.
A PAC-scheme gives you a rational input for your communication,
since it displays the major arguments pro and contra a conclusion,
a point of view or an opinion. It displays the arguments pro and
contra the major arguments, pro and contra the secondary arguments,
and so on. Therefore, a PAC grows like a treelike structure, giving
an overview of the arguments used on each level.

Analyse with the WWHW-table

“Easy reading is hard writing” is a well-known and true
statement. Hard writing starts with a good preparation. What you
should do first is to develop insight into the following
WWHW-questions: who, what, how and when. The results of
this WWHW-analysis can be presented in a so-called WWHW-table.

Analyse with a PAC-scheme

If you are dealing with a proposition based on various arguments
pro and con, then use a “Pro aut contra” (PAC) scheme.
If you write down your arguments in our special PAC-spreadsheet and
score them simply with numbers from van 1 to 10, you can calculate
whether your proposition should hold one's own with your opponents.
Seeing is believing!

Communicate

In this workshop, we will use a simple but solid format for
texts written for decision makers. The format is based on the
–sound– perception that people nowadays have hardly any time to
read. Therefore, the order of the text is based on the hierarchy of
the information needed. We will provid you with some guidelines for
structure grammar and style of paragraphs.

Training or Coaching?

We could train the communication skills, thinking skills and the
ability to innovate of individual employees and of teams. We could
train them in the use of our heuristics and our tools, to achieve
your organization's goals.

We could coach individual employees on their communication
skills, their thinking skills and their ability to innovate. We
could coach teams, projects and products on their contribution to
the strategic, tactical or operational goals of your
organization.
Training and coaching can be combined to your liking.

Training

This course will take four sessions of three hours each. After
concise introductions, the participants will be applying the tools
on their own cases.

Program

Analyse with the WWHW-table

Analyse with a PAC-scheme

Communicate

Case

Stress test and Master thesis

In advance the participants can send a case to PP, who will
Subject the cases to a stress test. The results might be used as a
course material.
After the course, the participants can send a second case. That
case will serve as a master thesis: PP checks whether the schemes
have been properly applied, and whether they will provide added
value to the participants' organizations.

Coaching

Each coaching program will be composed to the liking of the
customer. It might consist of all or of a few elements of the
course. Participants can insert their own texts. inbrengen

All the tools are there for you!

For the schemes and the checklist, we provide you useful tools
in MsOffice-format.
You can find them as an appendix to the E-Handbook, which we send
you well in advance.