There has been a series of so called baby steps in the monetary policy rates observed over a period of last 18 months, where a steep increase of rates for more than 13 times, resulting in increase of 350 basis points in Repo and Reverse repo rates. This step has attracted deplore among various quarter of different industries mainly from automobile, banking, and Realtor sector. And the condition further got worse on currency devaluation, where companies are ended up paying a higher price for the same import quantity they make, and thus forcing them to pass on the burden on the end consumer, thus increasing the prices. Thus leading to an economic slowdown.

As it is an supply driven inflation, the changes in the interest rates over a period dint incidental any major changes in curbing the inflation, but it had a slight impact reducing the inflation rates to some extent. RBI has to aware that, at this point of threat from bad to worse global situation externally, and surging rupee rate, high inflation, lower than projected economic growth, and a call to decrease the interest rates, along with a siren pleading for CRR reduction should be attended.

There shouldn’t be any changes in the Interest rates and CRR rates at least for a short period, because move in the either side could result in negative growth for the whole economy, and further steps has to be taken considering the impact on each and every segment over a period of time, ensuring for an long period growth rather for short.

The present foreign exchange market structure and the recent developments in the market. This article explains how the market functions? and various factors which affect the exchange rates, and implication on reserves of the economy.

Forex market, the world largest emerged financial market where 1 ½ trillion dollar worth of currencies are exchanged per day, and only market which is open 24 hours a day. A Forex market is where, a domestic national monetary unit is exchanged with a foreign market monetary unit for various reasons, where the exchange rate of two currencies is determined by the government and private participants in the foreign exchange rate market. The structure of market is divided into two parts namely Wholesale and Retail market, where bank deposits are transferred by huge commercial player and exchange of bank instruments between private customers are carried respectively.

Foreign currencies are needed for payments across national borders, which allow carrying business or other financial transaction between two or more country residents which is acceptable by either party for the transaction to be completed smoothly. Statistics says that in the foreign exchange market nature of transaction traded constitutes only 15% for goods and services and rest is traded by the Institutional/individual for speculation. Thus a heterogeneous group participate in this market, some conduct transaction for purchase/sale of merchandise well other get involved in direct and portfolio investment across the borders, some engages in money market trading in instrument like short-term debt internationally.

This is the most liquid market in the world, because the volume of transactions which are carried out in for-ex market is extremely huge because of many big players in foreign exchange market. Mainly the exchange rate is influenced by the factors like growth in GDP, interest rates, foreign debt, terms of trade, risk, and money supply are few of them.

In can be concluded that Foreign exchange reserves in an country is an indicator of a good sign of economy, where the country can import more goods, cope up with the crisis, and absorb the uncertainty, but the nature of the reserves has to be observed because it could adverse impact if the large part is form of NRI deposits where the interest burden of the economy increases.

Out of all ads aired, I picked up The Five 5 Best Advertisements of 2013. Though most of the ads are targeted to different audience for different purpose. I choose the list based on three criteria, content, clarity, and whether the message has been passed through the advertisement.I don't want to rate it top 5 this time, so just posting the five best advertisements of 2013.1. Airtel AdItti si khushi itti si hasi.

The content is simple, the song selection from movie Barfi, suits the plot. And most importantly touches the right nerve of the people clicking soft corner of human where every on could relate to it. It also throws a positive side where a impaired girl, can communicate as simple and effective as a normal person do. And at the same time, the purpose of the ad is to promote the product of Rs.1 a song/day.

2.

ICICI Prudential Life Insurance Bande Ache Hai ICICI Bank

Per Bande Ache Hai.

This advertisement targets the light and sensitive side of male member of the family, who are said to be good at heart and do protect there loved ones in some or other way on daily basis. Its a beautiful directed and content ad, where it could reach to the male audience instantly and connect to it. After a series of things what a family male member do, which are more often not appreciated or ignored are seen in this ad. Ending the advertisement with the Insurance product, can give a sense of feeling to protect and insure there family.

3.

Google Inc.

Google Search: Reunion

For the very first time, Google has aired a new of its kind advertisement highlighting how partition has divided countries, but still friendships find a way. A story of friendship, separation due to partition (India and Pakistan) and reunion is been marvelously executed and presented with very few characters and with a strong emotional content. The highlight of the advertisement is the Back Ground Score (BGM) and a negligible negative is the length of the ad.﻿

4.

Vodafone Made for first LoveVodafone has the best advertisement agency/team (mostly Oligvy and Mather) from the past four years with new and creative ads coming up every IPL season right from ZooZoo Ads.The First Love experience is the content made and targeted the Youth and they nailed it.

5.

Tanishq

Remarriage.

Handling a sensitive subject is same as handling a knife. Its a usually affair to see jewelry for marriage cermony, but for a change Tanishq has targeted a net set of people, who never been identified before or dare to raise the word was Re-Marriage. Beautifully executed, with wonderful BGM ( picked for Ar Rahman's Rockstar soundtrack).

Here are few must have cool apps for your Android based mobile phones. All these apps are free of cost , virus free and available on authentic downloaded site of Google PlayStore.UC BrowserThe app comes with a very user friendly interface with an ample of features and options including incognito/ hidden pages and offline pages browing option.It also block advertisements and provide a attractive ad-free webpages. The other alternative available under this section are Dolphin, Opera, Chrome, Firefox browser.

PuddingCameraThis is one of a wonderful and very effective free application available on Playstore. This app will help you in capturing excellent pictures (upto 1280px) even with you low performance default camera of the mobile phone. It has few features which captures soothing pictures but unfortunately doesn't work great in dark/night without light and doesn't come with zooming and timer option. This app comes with an "Tap the screen" to click the picture option which allow to capture self pictures with ease.TrueCallerA small but a great application which will helps in displaying most of the names of the number listed in the truecaller directory. This app will activate once you receive a call and displays the name of the caller. One can also manually check by inputting the mobile number and it works across the globe. If you want to remove your name from the Truecaller directory, you can get register and remove it. This app also helps in call / sms blocking from number without any limitation.Avast! Mobile Secutiry & Antivirus.A completely free antivirus app which can protect your mobile with virus, malware, or from any other devices you connect it. The app will automatically scan the mobile including memory Internal and External SD card and keep virus free.MusiXmatch Lyrics PlayerA cool app with loads lyrics automatically one you start playing the song within no time. Mostly all English and most of the Hindi song's lyrics and, few popular Tamil and Telugu songs are available. It provides you can option to auto sync the lyrics if you find its not in proper sync. Added advantage of this app is once the lyrics are downloaded it doesn't require Internet/gprs/wifi to display on later play. This is best among the other lyrics app available in the market.

Auto Call RecorderThis app in default automatically records all ( or selected as per your choice) incoming and outgoing calls with a good clarity upto 100 (free) allowing you to save the calls (unlimited) on later at one click. This app work seamlessly without any hassle.

Super BackupIf you want to take a back up of your contacts or SMS or apps, this is the best app which allows to take backup and send it to other device or email with a click. A very user friendly free app and comes in small package.

Clean MasterIs you phone performance is slow or the memory is full or your RAM's memory is used mostly by internal app this will allow to clean it at one go and also allows to easy uninstall the unnecessary apps and also provides the statistics and the list of the uninstalled apps files and folders remained in the phone and remove at one tap.ZedgeWant to download Ringtones / Themes / Pictures, this app will allow to download ringtones out of hundreds of list available.

Irrespective of any interview, the very first question is Say About Yourself? To tell something about yourself is that really a big deal, Yes it is. If it is really simple, interviewers would have gone for next common question to start the conversation, which they didn't so far.My Simple Interview mantra #1 to score: "Tell only those things, what an interviewer want to listen from you".
I would like to share a "day of my campus interview experience". I suggest you to always do some basic ground work on the profile, company, possibly the interviewer (if you know anything) or the kind of process they do if you have time and interest. If not just be active and be SMART! (I often hear from HR professional and other counterpart that in this present competitive market situation the fresher or even experienced candidate required spoon feeding, and zeal to learn is very low). Now scoring a point is simple, as you know what is the requirement and what exactly you have to project).Well the profile which I have applied requires someone with very good writing, reading, and communication skills along with basic fundamental subject knowledge, which more or less every profile demand. Just before an hour of interview I did few tweaks:

Added few notes and appointments in my mobile scheduler.

Made sure I have written all my strengths in the negative or weakness section of the interview form and there are many weakness over strength with a purpose.

Ensured that my resume is Short and Simple and doesn't have anything which I'm going to answer the 'Tell me about yourself question' and highlighted those words which will prompt the interviewer to know about it.

And of course a real cum fabricated story to support my strengths. ( remember if the number of weaknesses mentioned are more than strengths its very oblivious that the emphasis on the weakness, and you know that those are your strengths in fact and you have a supporting story/idea on it).

If you are experienced. ( You have already scored a point, all required is to do is, prove your experience).

Last but not the least, PREPARED A SPEECH TO ANSWER TWO QUESTIONS, one TELL ME ABOUT YOURSELF and two, WHY SHOULD I HIRE YOU?

My Simple answer for TELL ME ABOUT YOURSELF was, My name is XXX. I'm a permanent resident of XYZ City and did all my schooling in XYZ City. I'm learned basics of Commerce from my Intermediate education and pursued the same in graduation and later in my master's education and I performed fairly in grades too. Post my graduation I got an opportunity to work for one of the leading MNC as an "ABC role", which has given me a great platform to know about the working culture and different dynamics of the work. Later I relieved from the company and pursued my masters and now I'm here in find of another opportunity which I am very comfortable .

Why I projected in such way?

" permanent resident" - because the profile requires someone for local and doesn't give priority for relocation as it is immediate joining position.

Emphasis on Commerce: Its requires purely someone from commerce background through out the career with better grades.

Job description said, "Experience is plus".

I had an irrelevant experience, so my emphasis was on ready to adopt the new dynamics and culture of work.

and finally "I am very comfortable"; driving the next question, Comfortable? How? The profile required someone very good in Writing, Reading and Communication, which you say that its your weakness?

Now this question was prompted by me and I have got the answer for it too.I mentioned it in my weakness because I started learning and I'm working on it and still in short for proficiency yet. The question raises is, its your Weakness and you are aiming for being Proficient? What are you dong to overcome?Yes, I have started writing articles as a freelancer and newsletter for college articles and started blogging recently too. (Point scored, Blogging!! what is that all about) Interview mantra #2: "Take the interview discussion the way you want to take it".Weakness #2: Poor at Scheduling / Procrastinating / Postponing.Here comes those notes/appointment loaded in mobile as response how you are overcoming it.After few more such goals, finally comes WHY SHOULD I HIRE YOU?Simple, I'm can very confidently say that I take this role as an challenge which is in line with both my personal and professional goals. With my little proven records and the capabilities I hold I seamlessly perform and meet the requirements and will try to give a value addition to the business.

This is just one of my experiences, which may or may not go in line with your world of facing interview. If you can post your questions or any difficulties you are facing, we may help out on very customized answers.

Here comes Groupon India, which made its presence full fledged in major cities of India with its crazy deals. It associated with Ideas@work (Ideas at Work) media agency for its TV commercials for its branding with fresh and creative advertisements which are already on air.

All Advertisements of Groupon#1: Old Lady - Karate Lesson and Massage Deals