How to Add a Call to Action Button Link at the End of the Facebook Video

Facebook’s auto-play feature on native videos have caused video updates to soar to the top of the reach list.

If you have no video marketing in your posting strategy you should consider looking into it. You don’t need to hire a professional videographer to create great videos. Often times fans actually enjoy a more rustic video that gives a behind the scenes look into your brand.

As you can tell the video quality isn’t that great, but it was a fun video that showed some insight into the office and our fans really enjoyed it.
One of the most valuable features of Facebook’s video marketing is the ability to add a call to action at the end of your video.

How do I add a call to action at the end of my video?

If you're posting a video as a Page, you can include a link at the end of the video along with a text button that suggests the viewer click to view the link. This is known as a call to action. To add a call to action to your Page's video:

1.Click Photo/Video at the top of your Page's Timeline and upload a video
2.Click Add a Call to Action below the video

3.Click No Button and choose the text you'd like to appear at the end of your video

Add the web destination where you'd like to send people who've viewed your video

You can also create a headline and describe the link (if you have facebook meta tag or og:description on your website this is automatic )

Please keep in mind that only videos posted by Pages can include a call to action.