"It just makes so much sense for a developer who wants to supply, maybe not time-critical information like 'that enemy is getting ready to shoot you', but information that augments what's happening on screen," corporate VP Phil Spencer told Joystiq.

"You're even going to see situations like with Ascend, where there's actually gameplay that happens on the phone, even when you're away from your television and that interacts back with the online game that's happening.

"So I think you'll see information sharing, context sharing while you're in the room, with video and with games, as well as gameplay happening in more distributed environments."