New Pop-Tarts® Mashed Up With Crazy Good™ Soda Pop Flavors

BATTLE CREEK, Mich., April 25, 2016 /PRNewswire/ -- Pop-Tarts® has been making mornings Crazy Good™ with fun flavors for years. Now, one of America's toastiest pastries is taking tastes a step further by introducing its first varieties mashed-up with soda pop flavors – Pop-Tarts, inspired by iconic A&W™ Root Beer and Crush™ Orange.

Frosted A&W(TM) Root Beer Pop-Tarts

Frosted Crush(TM) Orange Pop-Tarts

Pop-Tarts(R) Soda-Mazing

"We're always trying to surprise our fans with flavors they'll love," said Angela Gusse, director of marketing for Pop-Tarts. "Pop-Tarts and soda pop is a fun, new flavor combination – the Frosted A&W Root Beer and Frosted Crush Orange varieties are so different from our fruity and dessert-type tarts, and this is our first beverage-inspired flavor. We're excited to welcome them to our Pop-Tarts family!"

Click to Tweet: What's bigger than the sushi burger? NEW @PopTarts411 Crush Orange and A&W Root Beer mashed up flavors!

About Kellogg CompanyAt Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better DaysTM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About Dr Pepper Snapple GroupDr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 13 of our 14 leading brands are No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit DrPepperSnapple.com. For our latest news and updates, follow us at Facebook.com/DrPepperSnapple or Twitter.com/DrPepperSnapple.