Kroger Company (KR)

Shareholders can receive proxy materials more quickly, reduce the time it takes to tabulate votes and reduce
the cost to your Company. The SECs rules permit you to elect to receive proxy materials electronically and to vote your proxy electronically over the Internet or through the use of the telephone. The Internet option is the least expensive and
most convenient option available, and we encourage you to use this option. If you would like to receive your proxy materials electronically, simply mark the appropriate box on the front of your proxy card (or your voter instruction form, if you hold
your shares at a broker or bank). You may revoke your election at any time.