The campaign was shot on the streets of Milan by Willy Vanderperre

Crimson Peak actress Jessica Chastain is the star of Prada's Cruise 2017 campaign. Jessica was photographed on the streets of Milan and at iconic landmarks like the Ulrico Hoepli civic planetarium and the Fondazione Prada by Willy Vanderperre.

According to a statement released by the brand, the campaign focuses on "heritage and deep institutional qualities" with the "stately Italian metropolis providing an essential supporting role."