Remember when I told you about Megan Fox and her super sexy and very grown up lingerie brand Frederick’s of Hollywood? Ok, not strictly ‘her’ brand but she is co-owner, Creative Director and Global Ambassador – and has a serious amount of actual real input into the design of these saucy smalls, unlike some other credit grabbing, but work shy celebrities out there.

Well, if you were the co-owner of a luxury lingerie brand and also repeatedly voted the Sexiest Woman in the World by AAAALLLLLL the men’s mags out there, who would you cast in your new season campaign.

That’s right Voyeurs, Megan Fox is back with a seriously seductive Fall 17 campaign for Frederick’s and damn, is it good. The actress and mum of three helped direct the campaign which is darker than the Spring campaign we saw at the beginning of the year of the year and oozes sex appeal. Well, it does feature the hottest damn chica in all the land so go figure….

The latest from Frederick’s and Fox features bodysuits, robes, chemises and waspies, as well as bras, thongs and panties. With fabrics like velvet, lace and silk, it’s a more Old Hollywood vibe for the brand and the Fall campaign, just like Fox herself, is hot AF.

Image courtesy of Frederick’s of Hollywood

Image courtesy of Frederick’s of Hollywood

Christmas has come early for Fox fans as the campaign shots include the Holiday collection from the brand, think Jean Harlow swanning through a music hall in a feather trimmed robe, give it a modern twist, then turn the lights down real low, and you’re on the right path. It’s definitely a campaign you’ll be seeing a lot re of over the coming months, and that’s what makes Fox such a shrewd business woman. She knows that sex sells and is a woman completely in control of her sexuality.

The playful vibe of the Spring Summer 17 Frederick’s campaign which also featured Fox as its sole model, certainly elevated the brand and put it in the eyeline of a whole new audience. There’s more to come from this lingerie lovers haven, watch out Agent Provocateur, Fox is coming for you and your crown…