What was interesting about yesterday’s news was that the erstwhile competing interests within the last-mile delivery and mobility ecosystem in Colombia have teamed up to face-off with what they perceive to be an even bigger threat—government regulation.
The union is made up of 11 mobility, logistics, and last-mile delivery startups.
Together—Rappi, Didi, Beat, Uber, Gocap, Cabify, Grin, Domicilios.com, Muvo, Mensajeros Urbanos, and Polymath Ventures—will be known as Alianza In.
On their own, these tech companies have already been known to resort to legal action against regulators, lobbying of the government, and rallying the consumer-citizenry behind them.
This worry is coupled with the vagueness of purpose as to what these companies are trying to achieve in unison.

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