Typographic Tool ‘Punkt’ released

Explores the intersection of traditional (high) Culture and popular (low) Culture

‘Punkt’ was conceived as tool to expand the range of typographic expression in an extremely specific end product, our personal graphic design. The exploration of the translation of traditional (High Culture) into a more pop culture/subcultural (Low Culture) typographic manifestation led to the design of a typeface that can simultaneously bear neoclassical forms along popular or low brow connotations. To round the family out, expand the typographic range and vocabulary of the typeface and give it an even more distinct personality a few additional styles were added.