an organization's exclusively-owned list generated from its internal records, and which contains names, addresses, and other information on individuals considered important to the advertiser, such as present customers, past customers, or good prospects; usually for direct marketing purposes. See internal list and external list.

An email list which has been built and is owned by the email marketer (as opposed to a rented list, which is built and owned by the list rental company). A house list is typically extremely valuable due to the fact that the recipients have already been well qualified by virtue of them granting permission for the marketer to mail to them. See also "Rental List".

A permission-based list that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time. Your house list is one of your most valuable assets.

Any list of names owned by a company compiled through donations, inquiries or purchases that is used to promote the companyâ€™s products or services. Inbound telemarketing Handling an incoming call from a prospect or customer.

A mail, telephone or e-mail list compiled and therefore owned by a company rather than being purchased or rented from a third party. (A list bought with a contract that allows unlimited use would, after purchase, become part of the purchaser's house list.) Contributed by: MarcommWise Staff

A direct mailing term referring to a customer file or database of names of previous responders and/or customers that is owned by the company doing the mailing. There is no charge to use these names, and can be mailed as often as the company chooses.