Wait, wait, wait. Don't you think that imperative in advertising is something that's obsolete? "Use" our products. "Do" this. "Eat" that. This belongs to another generation­. Motivative advertising has long been dead and buried. This generation would probably like to read "Sundown. Life revolves around the sun", or better yet the simpler "Life revolves around the sun".

But hey. Judging from position of said title addition, and slightly smaller size, I'm sure of this:THE CLIENT MADE THEM ADD IT. Shit happens.

This being said, great photography from PLATINUM, FMD - these guys are amazing.