Tuesday, November 28, 2017

Nowadays, storytelling is one of the most used
and abused words, even in communication marketplace.

Everyone wants to tell a story but sometimes,
the hardest part is to start especially when you are extra-exposed as on social
media.

So, let's start with the basis: what
storytelling is, and for what can be useful.

Storytelling is an art. It requires a good
knowledge of the method, the ability to make contact with the reader and to
involve him through the perfect tool: the narrative line. The type of narration
to use, is chosen by the narrator.

To create a good storytelling, be it personal or
a corporate one, means to have a precise goal. Here some examples of how the
storytelling is used.

• Storytelling with commercial objectives: it
aims to persuade and to sell and to differentiate the storytellerfrom the competitors.

• Storytelling withmarketing goals: it wants to captureaudience attention, stimulatea reaction and to create a relationship.

• Storytelling with advertising goals: it has
the intention to promote a brand, increase the visibility, make people remember
the message etc.

• Storytelling for personal branding:the person who uses it wants to sell their
skills and experiences by talking about himself in a professional way.

We have seen that storytelling it works for
different fields but always remember one thing: the needs of a company are
different from those of another and more different in case of personal
branding, so you cannot use the same narration for different cases.

The communication vehicle needs also to be
different.

When you use social media you can choose the
perfect storytelling for each one of them: Pinterest and Instagram are perfect
for visual storytelling, using pictures or photographs for telling your stories

Facebook and Tumblr can combine pictures and
text...the choice is yours.

Anyway,
here is some advices to correctly make storytelling on social media.

·Storytelling means tohave an high personalization even if you are
a brand, a character with the attitude and personality who has to be
interesting in the eyes of readers, with its strengths and its flaws. By giving
that, the audience must identify with it.

·Storytelling must create a character able to
speak of emotions, of ambitions,projects,
thingsloved andhated. The public must be able to appreciate
the desire to get into the character's life.

·This story must convey a message. To do so, the
storyteller must assume a clearly identifiable point of view. In short:
communicate for a specific purpose.When you do storytelling just say something
specific, to transfer to the readers a clear and precise message.

·If you have a first hand experienced story, tell
it! It's a precious value and it's quiet easy to transfer it.

·You have to tell the real facts. Storytelling
gets maximum effectiveness if the stories told are true. If this is not the
case, at least make sure that your stories are plausible.

·Your story must have a strong persuasive effect
on the reader. Your stories are seduction's tool: the audience have to be
pushed to act.

·It must give the feeling of authenticity.

·It must be able to touch the emotions of the
audience.

·Ite must be able to be remembered. This one is
the most difficult thing but, once is it done, will last for a long time.

Social media are fast, immediate and also noisy.
The good storyteller creates value, memories and pleasure in reading and above
all, can make a story that goes viral.

If you like it, you share it. So your narration
can become viral, with a huge diffusion and with lot of contacts on your page,
board, profile and web sites. More contact means more potential conversion.So
why do not try? Just find the right social and the right story. The rest will
come alone and will generate results durable in time. You can choose text above
images, but as final tip I wat to tall you that: be genuine, find your target
and involve it in your story by being yourself: if the degree of
personalization is real, the reader will notice that and surely appreciate it.