NEW YORK, NY, April 27, 2012 – Just one day before Slow Art Day 2012, organizers announce reaching a new milestone: 100 events are scheduled for April 28, 2012. The international, all-volunteer event celebrating art will take place in venues ranging from small to large and include MoMA in New York (the site of the first Slow Art Day in 2009), Musée d’Art Moderne de la Ville de Paris, and the National Gallery in Canberra, Australia.

Since its founding in 2009, Slow Art Day has grown from a single event held at the Museum of Modern Art in New York City to hundreds of events over the years on every continent. “It’s great to see the groundswell of enthusiasm for this simple, but powerful, concept. The continuing growth in the global audience for art not only bodes well for Slow Art Day 2013, which is April 27 of next year, but more importantly, bodes well for our mission: to grow the audience for art everywhere around the world,” says founder Phil Terry, who is also CEO of the experience design firm Creative Good.

Slow Art Day was created to empower museum visitors to change their museum experience themselves and to help them learn how to look at and love art. Unlike the standard 8-second view, Slow Art Day participants are asked to spend an hour or more looking at just five pieces of art.

Slow Art Day is an all-volunteer, self-organized, annual global event that aims to transform the art-viewing experience. One day each year – April 28 in 2012 – people all over the world visit local museums and galleries to look at five pieces of art for an hour or more. After their individual slow viewing, participants meet together to talk about their experience. Volunteer hosts organize the local events using the tools and support available at the Slow Art Day website. Museums and galleries are invited to host Slow Art Day with no requirement to become official sponsors. In many cases, unaffiliated volunteer hosts choose the museum and the art and communicate directly with the pre-registered participants.