CROONER LINKED WITH ROMANCE BOTH ON AND OFF THE SCREEN

Tony Martin, an actor and singer whose virile crooning style made him one of the most popular recording artists of the 1940s and 1950s, died July 27 at his home in Los Angeles. He was 98.

The death was confirmed by his business manager, Stan Schneider.

Martin never sustained the popularity of his peers Frank Sinatra and Perry Como, but he achieved a remarkably long show business career. He briefly mounted a nightclub act at 95 and jokingly introduced a musical selection by telling his audience, “I first sang this song at Abraham Lincoln’s inauguration.”

Darkly handsome and dapper, Martin was one of the most glamorous actor-singers of his generation. He starred in lavish Hollywood musicals and augmented his allure by marrying singer Alice Faye and, later, dancer Cyd Charisse. He recorded with Ray Noble’s orchestra in the late 1930s, sang on the popular George Burns and Gracie Allen radio show, and hosted a live music program from 1954 to 1956 on NBC-TV.

In Hollywood movies, Martin was best remembered for his elaborate serenading style. He warbled “Tenement Symphony” in the Marx Brothers comedy “The Big Store” (1941), sang the ballad “It’s a Blue World” to Rita Hayworth in “Music in My Heart” (1940) and portrayed the dashing Gaylord Ravenal in the “Show Boat” segment from the Jerome Kern bio-pic “Till the Clouds Roll By” (1946).

In the 1941 musical “Ziegfeld Girl,” Martin rendered “You Stepped Out of a Dream” to Lana Turner, Hedy Lamarr and a bevy of star-spangled extras cascading down white staircases to Busby Berkeley’s choreography.

After World War II, when he served in an Army Air Forces in an entertainment unit, he quickly picked up his career with light comedies and musicals such as “Two Tickets to Broadway” (1951) with Janet Leigh and “Easy to Love” (1953), starring Esther Williams.

To critics, Martin was a bit too clean-scrubbed in his portrayal of the hunted thief and smoldering lady killer Pepe Le Moko opposite Yvonne de Carlo in “Casbah” (1948).

As a recording artist, Martin compiled pop hits including “To Each His Own,” “I’ll See You in My Dreams,” the tango-infused “I Get Ideas,” “Begin the Beguine,” “I Hear a Rhapsody” and “La Vie en Rose.” One of his most popular songs, the 1950 recording “There’s No Tomorrow,” was based on the Neapolitan warhorse “O Sole Mio.”

Alvin Morris was born Dec. 25, 1913, to a Jewish family in San Francisco. He grew up with his mother and stepfather in Oakland. He dropped out of Saint Mary’s College of California in the early 1930s to focus on his musical interests. He later called his saxophone, which he learned at 10, his “passport away from poverty.”

He was playing sax and singing in the Tom Gerun orchestra when he drew the attention of movie scouts. The band could be heard on the radio in cities as far away as Los Angeles. Metro-Goldwyn-Mayer studio chief Louis B. Mayer was listening in and was so taken with the young singer’s rendition of “Poor Butterfly” that he ordered a screen test.