Google Analytics Custom Reports provide a streamlined reporting structure that can help stakeholders digest data more easily. These Google Analytics Custom Report examples and templates can give you a good starting point for reporting on KPIs for your business. Feel free to modify them so they work for your business.

It’s amazing how many marketing teams don’t have an actual digital marketing strategy. Planning your digital marketing strategy is something very common that many organizations lack. All-to-often we get requests for SEO or PPC or even a fully-baked website redesign, with little to no thought about the overall strategy. Now sometimes these tactics are the right answer, but many times people are looking for the shiny fix

Segmenting your data in Google Analytics is crucial data that effects the success of your website. Here are some good segments to apply to your Google Analytics accounts for better and more accurate segmentation.