Bell Lists 2008 Fragrance Trends

Posted: February 13, 2008

Bell Flavors & Fragrances has announced its 2008 selections for top ten fragrances, chosen through tracking of the personal care and household markets. Three different processes of selection were used: tracking samples that have been requested over a 12-month period, trend scouting by the company's marketing and R&D departments worldwide, and tracking fragrance trends by external database resources, such as Datamonitor. The compiled list is one the company believes will drive these markets in 2008 and 2009.