Monthly Archives: July 2013

While it’s often said that content is king, it’s generally treated like an archduke — significant for sure, but not paparazzi-worthy. Typically, a great deal of thought goes into the layout, look and feel of a website (as it should), while its content remains an afterthought — a component to be shoehorned in once the architecture is approved. Not only is this odd, it’s exactly backward. After all, the ultimate reason current and prospective customers visit a website is to gather information (content) on a company, product or service. What your company has to say (or not say) is vital.

I will admit it…I am addicted to my iPhone. It’s like a part of me. When I am without my faithful companion, I feel lost, disconnected from the world. With my iPhone, I feel like I can access a wealth of information with a simple slide of a finger or polite request of Siri. It’s pretty amazing how far mobile technology has come in a relatively short period of time. And now, Google Glass has taken this need for connection a step further and in my opinion, this step is just a little too awkward for my liking. I mean,

The Digital Beat

The Digital Beat is just our little way of keeping you entertained and informed. We like to share our knowledge of the latest in marketing trends and new technologies. We think we know this stuff and want to pass that wisdom on to you. That’s just how we roll.