Adivina is an integral communication company. Therefore, we have stressed the importance of the exchange of information, open process and participation with the client both in the naming and the logo. The logo lacks only one part which is closed and completed when reading out the word, and reinforced with the naming itself, which makes you guess what it is.

LAUS 2006 - Nomination logo
LAUS 2006 - Selection stationery

ANUARIA 2006 - Trophy

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ADEAS

CORPORATE IDENTITY

The two conceptual axis which define all the identity are selection and election. Selection is represented graphically with typographic characters (the whole alphabet) which represent the profiles of people. The second concept, election, is represented by highlighting in colour the typographic characters. It is a mobile logo integrated in every piece.
As for the applications, on one side the piece is defined (letter paper, visiting card, ...) and on the other side, the company name is highlighted.

The studio name referrers to something that always surrounds us and is necessary for us, even though we do not see it. This same concept has been used for designing stationery, making the grids visible, which normally are used to do de layout, but are never visible in final result. It has been created a very subtle graphic image, but at the same time fresh and dynamic, thanks to the corporative green colour.

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AIBANA

BOOK: "AN AVANT-GARDE CHEF"

Design of a book gathering all the articles written by the renowned cook Santi Santamaria, published in the Magazine, Sunday supplement of La Vanguardia. A hard-cover version and a soft-cover version have been designed.

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BODONI [Dani and Sònia]

WEDDING INVITATION

Wedding invitation with which a piece a cast lead (Bodoni thin 16 point) of the original mould. The piece is of great importance, as it must be introduced in the gaps in order to read the message. The whole invitation has been designed with the Bodoni typography and its history is explained. It must be said that the bride and groom work in the field of design, and they love typography.

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IRTA

GRAPHIC IDENTITY

The Food and Agriculture Research and Technology Institute (IRTA) is a public entity belonging to the Government of Catalonia whose main activity is scientific research and technology transfer in the field of agriculture, aquaculture and the food and agriculture industry. Oxigen has designed the new graphic image, as well as its applications in stationery, clothes, vehicles, signposting, internal communication, etc.

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TALLADIUM

CHRISTMAS GREETING

Christmas card with a clear intention of interaction. The receiver gets a template with which he can create his own greeting cards from words, letters or icons. Together with the template, a little explanation is sent with an example of use. Finally, everything is sent inside an envelope using the same resource.

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SPORT AND COOPERATION NETWORK

POSTER

Poster to advertise "El Reto" (The Challenge) [30h of indoor cycling]. The main concept is the participation of every person in order to collect funds for an NGO. That is the reason why every donor has to mark a number with an orange marker, thus altering the graphic image. The objective: to get 1,800 donations in 30 hours.

ANUARIA 2006 - Selection

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GONG DISCOS

MAGAZINE

Editorial design of a small but complete magazine for Gong Discos, with all kind of contents related to music, cinema and video-games. This variety of content is expressed by means of a harmonic coloured circle and the sequence fusion/colour.

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TEMPOREX

NAMING, LOGO AND PACKAGING

A new product appeared in the market, the mechanized pillars. We decided to create a thought-provoking name which comprises the benefits of the orthodontic pieces (low cost and quick insertion). It led to "Temporex", which had the symbolism of being equivalent to 5 minutes of time.