Monthly Archives: May 2007

Most marketers would ask the wrong question here: “how can social networks make me more money?” The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks...

The key factor that makes word of mouth (WOM) marketing so successful is that it works on the basis of unbiased recommendations from known sources. Those two terms – unbiased and known – are very important in making WOM marketing work. Word of mouth marketing functions on the basis of trust – you either...

Marketing Audit

Usually Audit Review

-Existing marketing process
-Departments relationships with each other
-The leval of support & understanding given to marketing initiatives
-How well information are used
-How effective your marketing activities are