Measure Website Traffic

It is quite important for you to know the amount of traffic that is going to your site, if you are interested in making your online marketing campaign successful. This is the only way in which you can know the results of your efforts amidst serious competition from other marketers. If you are not serious in getting information about the current status of your online traffic, your business may suffer huge losses in the end. This will happen, because you will remain unaware of the ground situation and would continue to employ old strategies in your online marketing campaign even when they are not resulting in any real gains at all.

The process to measure website traffic is quite similar to regular financial audit that is done in a company to ascertain its financial condition. This can provide you with vital data that can be used for evaluating various methods being employed by you in your online business. There are numerous benefits of measuring your website traffic; it can help you in the classification of various search engine marketing tools that are being used for luring online visitors, getting a good statistics about your site traffic, identifying the most marketable products, addressing to some crucial aspects of your online marketing campaign and to exactly know of the keywords that are being used by your visitors to land on your site. After analysis, you can initiate certain measures to make your campaign successful.

Luckily you have various tools available to you on the Internet that can be used for measuring the web traffic. Most of them are free and can help you in getting your work done without relying on some companies offering such service at exorbitant rates. If you usually anchor your marketing campaigns by using the Google Adwords, then you wonâ€™t have to search anywhere for tool to measure web traffic as you can use Google Trends to scan an extensive data on how much traffic is coming to your site and from which demographics.

You can also install Google Analytics tool to measure the website traffic as Google is a widely used search engine by billions of people around this Earth. Its installation process is quite easy and you have to sign up with the Google by submitting your site address. You will be provided with a code that you can paste on the code of your page, just above the closing HTML.

All those who use WordPress for their site or blog can use WP Stats plugin for measuring their website traffic. Once this plugin has been activated, you have to enter your WordPress API. Compete is another free web traffic monitoring tool that you can use on your site. This tool also shows you the keyword used by people for landing on your page. You can easily use these keywords in your site content to enhance your online visibility. You can also use Quantcast as it analyzes sites that use various media formats such as video and audio.