For those that were hoping for a larger version of the TAG Heuer Link released just a year ago in 2016 to appeal to the female market. The wait is over!… Introducing the 41mm version of the “Link” model, now with three different dial colors to choose from.

Image courtesy of: TAG Heuer

The release of the “Autavia” model and it’s very effective marketing campaign, in the form of a contest that allowed the consumers to vote for their favorite version to be chosen for reissue. It was a very astute marketing effort, which indirectly allowed consumers to set into production a piece they could then eventually acquire; we wrote more about it here. But, if the “Autavia: is more a sports themed watch, also able to garner accolades and sales among vintage horology enthusiasts. Then the new “Link” model is a fine example of an everyday casual luxury watch, which requires much less advertisement.

The 41mm case is made of stainless-steel with a transparent case back, which allows to view the inner workings of the mechanical movement. Mounted to the case is a cushion-shaped bezel that meshes well with the integrated bracelet, for a comfy and cohesive aesthetic on the wrist.

Image courtesy of: TAG Heuer

In essence this is basically the same watch that was made available for women by TAG back in 2016. Although the true origins of the “Link” model can be traced back to 1999. Now this once almost defunct model has been reissued in its revamped design initially released for women, but the larger case size has clearly defined an intention to broaden its appeal to the male sector. Topped by a flat sapphire crystal with anti-reflective treatment, which also assists with keeping this watch water-resistant up to 100 meters (330 feet).

Image courtesy of: TAG Heuer

Time is exhibited on either a: blue, white or black dial with stainless-steel applied hour index markers, followed by smaller white (or black, for the white dial version) printed minute index markers. There is a date aperture at the 3 o’clock position. The “TAG Heuer” logo can be seen under the 12 o’clock position, while the “Link Calibre” inscription can be read over the 6 o’clock position. Overall a very clean dial and slick looking minimalist design, which although not that unique will definitely find a market among more traditional and conservative watch aficionados.

Image courtesy of: TAG Heuer

TAG Heuer Link Calibre 5

The “TAG Heuer Link Calibre 5” (References below) is powered by a self-winding mechanical movement, caliber Sellita SW200 with 26 jewels and 28,800 vph. Power reserve on this watch can last up to 38 hours, when fully wound.

The woman smaller version was actually powered by the ETA 2824 caliber movement, which is the direct competition to this Sellita movement. There is quite a debate surrounding these very similar movements. And despite ETA’s reputable track record, the Sellita was equipped with a thicker hairspring, thus providing slightly more accuracy. Mounted to the watch is a TAG Heuer stainless-steel bracelet with brushed surfaces and polished edges with thick links, secured to the wrist by a butterfly-style deployment clasp. For more up to date information you can visit the official TAG Heuer website here.

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