Synopsis

During his summer vacation, "Wimpy Kid" Greg Heffley, the hero of the successful book series, hatches a plan to pretend he has a job at a ritzy country club - which fails to keep him away from the season's dog days, including embarrassing mishaps at a public pool and a camping trip that goes horribly wrong.

There were plenty of new releases to chart this week, but none of them were able to top the Blu-ray sales chart. In fact, most missed the top ten. This left Ted on top for the second weekend in a row with 558,000 units / $13.93 million giving it totals of 1.86 million units / $39.92 million after two. These are amazing Blu-ray totals for a comedy.
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While there were a number of new releases to reach the to 30 of the DVD sales chart this week, Ted was able to remain in first place. It sold an additional 1.04 million units while generating $18.59 million, lifting its totals to 2.71 million units / $45.24 million after two weeks of release.
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There are only a few days left till Christmas and we are officially in the panic zone for gift shopping. This week we have our final installment of our annual Holiday Gift Guide. Part I dealt with first run releases, Part II dealt with TV on DVD releases, Part III dealt with limited releases, foreign titles, and classics. This week, we deal with some music, books, games, as well as releases from the first three parts that I forgot the first time around. As always, there are quite a few in that last category. (I also use this time to burn off some releases that arrived late. This way I can get through all of the late reviews quicker than normal and actually have enough time to celebrate Christmas.)
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It's the last week before Christmas, which means it is the last chance for last minute gifts. There are a number of first-run releases coming out this week, some of which are not coming out till Friday, or even next Monday. There are also quite a few limited releases and TV on DVD releases hitting the home market this week. However, none of these were big hits and very few earned strong praise from critics. That doesn't mean there are none that are worth picking up. In fact, we have a trio of contenders for Pick of the Week. Shameless: The Complete Second Season on DVD or Blu-ray; Pitch Perfect on DVD or Blu-ray Combo Pack; and Arbitrage on DVD or Blu-ray. It was a close call, but in the end I went with Arbitrage. Also coming out this week is Rush: 2012 - CD and Blu-ray in a Deluxe Edition or Super Deluxe Edition, which is a clear winner of Puck of the Week.
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The Bourne Legacy was easily able to win the weekend box office race, finishing within $1 million of predictions. In fact, most of the top five finished within roughly $1 million of predictions. This helped the overall box office climb 16% from last weekend. However, the overall box office was still weak when compared to last year down 8.4%. 2012's lead over 2011 shrank to just 3.5% at $7.01 billion to $6.78 billion and if we don't turn things around soon, we might see 2012 relinquish the lead before the winter holiday season begins.
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As I've mentioned before, for a film to repeat at the top of the box office, it generally just needs to earn a massive opening and to avoid a big fall during its sophomore stint. However, for a film to earn first place at the box office three times in a row, it needs help from weak new releases. This is certainly the case with The Dark Knight Rises. Granted, it did hold on better than expected this weekend, but the two new releases, Total Recall and Diary of a Wimpy Kid: Dog Days, were so far behind that The Dark Knight Rises would have won with ease, even if it just missed expectations. The weakness in the new releases resulted in the overall box office falling 8.5% from last week to just $123 million. More importantly, this was 27% lower than the same weekend last year. 2012 is still head of 2011's pace, but the margin has been reduced to just 4.2% at $6.80 billion to $6.53 billion. If things don't turn around soon, 2012 might relinquish its lead before the end of the year.
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The Dark Knight Rises will become the third film this year to top the weekend box office chart for three weeks running, thanks in part to another reasonably strong weekend (down 41% from last time), but mainly because Total Recall will muster only a decidedly so-so $26 million on debut, according to Sony's Sunday estimate. Diary of a Wimpy Kid: Dog Days is expected to pull in about $14.7 million for Fox, rounding out another weekend where new movies have failed to catch on with audiences.
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The Dark Knight Rises should have a relatively easy time earning first place this weekend, but the new releases are stronger than last week. There are some that think Total Recall will earn first place, but there are also some who think it won't open with as much as the original opened with, despite more than 20 years of inflation and a change in the business that favors bigger opening weekends. Diary of a Wimpy Kid: Dog Days is playing counter-programming and while there's not a lot of direct competition in theaters, it is still aiming for a midlevel hit, and no more. Last year, Rise of the Planet of the Apes opened with more than $54 million and there's really no chance that will be replicated this weekend and August will very likely start out on a losing note.
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July was another bad month with five of the seven films missing expectations. Only one matched expectations, or came close enough to call it a victory, while another film is too close to call. 2012 is still ahead of 2011, but that margin did shrink last month, despite the performance of The Dark Knight Rises, which earned $300 million during the month. Looking ahead to August, there are fourteen films opening wide, maybe fifteen, making it the busiest month in a long time. Of those releases, five or six have a shot at $100 million, while none will get much beyond that point. Maybe The Bourne Legacy will be a surprise hit and match the average of its predecessors, but most analysts wouldn't be willing to bet money on that. By comparison, last August only had two films that topped $100 million, Rise of the Planet of the Apes and The Help. I don't think any film opening this August will match those two films, but we have much better depth this time around. Hopefully we will be able to extend our lead this month, unlike the last two months.
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Next week there are two wide releases coming out, Total Recall and Diary of a Wimpy Kid: Dog Days. I think it is a safe bet Total Recall will come out on top of the box office... Actually, it is a safe bet The Dark Knight Rises will complete the hat trick on top of the box office chart, while Total Recall will be the best of the new releases. However, since our prizes this week are aimed at kids, we will use Dog Days as the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Diary of a Wimpy Kid: Dog Days.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of iCarly: Season Four on DVD.
Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of iCarly: Season Four on DVD.
Finally, one other entrant will be chosen regardless of what they predicted, and they will win the last copy of iCarly: Season Four on DVD.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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Weekly US Blu-ray Sales

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