Social networking counterpoint: don’t waste social media time

From this terrific interview with Ivan Misner (head of BNI.com), Karen E. Klein distilled some important ideas about how small businesses waste time with social media.

The key point appears to be “invest wisely when working with social media.” While evolution of social media technologies continues, we will continue to communicate via asynchronous – and community-driven – media. We will be wise – all of us – to learn efficiency in our social media practices.

Here’s a fine example. Beware: this link could lead to something that could consume your entire day for potentially dubious returns….or it could be the Next Big Thing for you.