"A chance meeting in a gourmet food shop several years ago brought two like minds together to form a friendship bound by a love of food, baking, design and style.

Inspired by all things beautiful and gorgeous, Keren and Sharnel are two friends with a passion for cupcakes and love nothing more than being surrounded by books, magazines, ribbons, paper, yummy cuppie batter and their fabulous Kitchenaid Mixers!"