IN COSMETICS 2009: New propositions to maintain a competitive advantage

2009 is the year of the credit crunch, throughout the planet. Faced with this difficult situation, In Cosmetics should be deserted and uninteresting. This is not the case. Every actor understands that it is very important to both develop and maintain a competitive advantage. Even if the shows and exhibitions were perhaps less impressive this year, the exhibitors were totally involved and visitors attended the Munich event. Better controlled innovations with highly clear promises provide the visitor with a great idea of enhanced maturity in cosmetic research.The hot topic is that Organic is finding its way to offer more and more interesting products, fitting in better researcher’s requirements.Thanks to Green chemistry Natural is associated with performance. Suppliers are mixing, transforming different vegetals to obtain a new molecule combining the best properties of each one or a genuine optimisation of them. In addition, when the 12 principles of Green Chemistry are followed, the new raw material can now be approved by the new European ecolabel COSMOS...