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For two straight seasons one of the biggest stories in the
NBA season has belonged to the New York Knicks. Last year, it was The
Melodrama and Carmelo Anthony's trade to New York after months of
rumor and speculation. This year, it's Linsanity. While the two
stories couldn’t be any different—one, a disgruntled superstar
forcing a trade; the other, a classic underdog tale—hey both have
had a significant impact on the Knicks home ticket price average.

As shown above, in the week following the Carmelo trade last
season, the average price for Knicks home games jumped 25%, from
$204 to $256. This year, Linsanity has had an even bigger impact,
raising prices an average of 33%, from $229 to $304. While fans
in New York love their superstars, the above comparison clearly
shows that they love a great Cinderella story even more.

The Knicks brass are also thrilled at the being back in the
center of the basketball universe. The 2012 edition, however, has
come at a significant discount to 2011. With his salary of $18
million, the buzz generated by Caremlo‘s trade cost the Knicks
$805,000 for each percentage point of price. Increase. This
compares to just $23,000 for each percentage point increase that
Linsanity has driven.

For those looking for score a deal Knicks games this year, there
are only a handful of games left with tickets under $100. If Lin
can continue to help the Knicks win, come Spring, the current
average of $304 may be as distant a memory as Lin’s spot at the
end of the Knicks bench.