Luxury handwriting has a new name: Louis Vuitton

Writing has never been more fashionable than now. The art of handwriting will be in the center of attention, due to Louis Vuitton’s first pop-up luxe writing store, that will open its doors in December, in Paris.

The French house chose to open the store on the famous Place Saint-Germain-des-Prés, where some of the most famous writers, including Albert Camus, Simone de Beauvoir and Jean-Paul Sartre, lived.

And to make things even more romantic, the store will double as a meeting place for artists, no matter if they are calligraphers, bookbinders, or leather workers. They will offer demonstrations and will keep the atmosphere vivid.