Both Inbound Marketing and Local SEO Marketing have the same core activity for attracting your audience to your website. To sound very professionally, we say “You update your website with fresh and relevant content at regular intervals”. A less glamorous name for this is “blogging”.

Both require effective calls to action.

How they’re different

Because you’re trying to attract a local audience, you must “tweak” your efforts a bit for this. The tweaks are not complex:

Use the names of your geographic areas in every post; cities, counties, metro areas, neighborhoods, etc. Whatever names people in your area are likely to search for when looking for local goods and services.

Use “localization” services to ensure how your business is listed in various directories (Google Places, Yelp, etc) are synchronized.

If you’re serving a very large metro area, “expand” your small business into another city or area by obtaining a different address (via a business center that allows you to have an approved US Postal service address) AND a new phone number ($25 bucks a month fr0m Vonage).

These simple and subtle differences will make a big difference. You will still have website visitors from half way around the world, but the number of local visitors will increase drastically.

When your business needs more leads, you should talk to us. We can help.