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Digital DNA incorporated in architecture

Metal mesh at the new Samsung headquarters in Silicon Valley

The company premises of the global giants play a decisive role in the fight to draw the best employees and to underline their image as the ultimate innovation hotbed. As a result, Silicon Valley – birthplace of the most important technical innovations and a magnet for the world’s cleverest minds – is increasingly becoming an architectural hotspot. In the San Francisco Bay Area, huge corporations such as Google, Apple, Facebook and co. trump one another with spectacular concepts for their new headquarters in order to underline their claim to be the most attractive employer and the most successful visionary. Samsung’s corporate campus in San José is no exception: over more than 100,000 square meters, the NBBJ architectural firm designed superlative headquarters for Apple’s South Korean rival. Alongside a ten-story main building the campus includes a star-shaped cafeteria and a nine-story parking deck. For the cladding of its 152 meter-long and roughly 27 meter-high façade, the architects chose Omega 1520 metal mesh from GKD – GEBR. KUFFERATH AG, which GKD printed with a design specified by Samsung.