- New concept by his sons

First wooden bakery

retail outlet in …. 1999 First retail outlet

First franchising business

model has been introduced Franchising operation 2002 in Lebanon. Since that time, the company growth The ii first franchise rocketed operation in Saudi Arabia 2009 Overseas franchisingmore products…. : -Phttps://m.youtube.com/watch?v=WpD4Qy1XBvoOutlet GrowthFranchisingSHOULD IT ENTER TO US MARKET?DiscussiontimeShould Wooden Bakery enter USmarket?

Disadvantages:Advantages: 1. competitor foro these well-established firms cooperation should have the relatively perfect not be ignored operation systemo help Wooden Bakery to be known by society quickly Change its current strategy which is previously used to be applied in Lebanon advantages: • beneficial for wooden bakery’s further growth in long term • Control risk acceptable range

e.g : Disadvantages:• support its aggressive growth • the profit would be low strategy • and this period may not be short.

• opened a large central factory

• with the state of the art technologies

• the Uncertainty of market, policy, consumption habits

would be a barrierDiscussion time

What is your best recommendation

Recommendation

Cooperate with well-known retailers Fast-food chains

Walmart, Subway, Kroger McDonalds

Cooperate with wholesaler

Costco, Sam’s Recommendation

Step 1 Step 2 location

- retailer and wholesaler - cooperate with fast

• Start from Chicago food chain• using kiosk inside of the supermarket • provide the pita bread as part of the staple food Why Chicago?

• 8th richest country in the world, 3rd richest in US

• Large population 2,722,389 (2014)• Occupied by young population,65 percent of its residents between age 18-65 (statistic 7)• Median household income is higher than median American household income. (statistic 6)• Diversity of culture (countries people)• High concentration of American of Arabian and Lebanon descentCHICAGO population

DEMOGRPHIC2014CHICAGO INCOMEIN U.S DOLLARSRecommendation for logistic• Due to considerable amount of products are needed