About

Features

• All-encompassing guide on how to hire, lead, and become a great UX designer or product design team.• Guidance on how to choose the best people for your design efforts, whether you need a single designer or a multi-skilled team, including whattypes of designers exist, how to know which one(s) are right for your situation, and what they should be doing once they join the team.• A complete look at the skills, qualities, and actions it takes for a designer to produce great work and become a leader within the organization.• A deep dive on ensuring that everyone involved in the design effort becomes a stronger decision-maker and makes quality a priority.

Description

Copyright 2016

Dimensions: 6" x 9"

Pages: 224

Edition: 1st

Book

ISBN-10: 0-13-439827-0

ISBN-13: 978-0-13-439827-3

For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door.

Sure, they’ll teach you how to do user research and testing and interaction design. They’ll teach you about process. But where’s the book on how to convince people you’re right? On what skills will make you the most valuable? How to fend off the bad ideas and fight for the good ones? How to move from junior to senior? How to become a UX leader?

In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more:• the pros and cons of generalists, specialists, and “unicorns”• the art and imperative of forming a good argument• why communication may be your biggest obstacle• the qualities and actions of effective design leaders• why being unreasonable might be the key to your success

Sample Pages

Table of Contents

Chapter 2: The Shape of a Great Designer Some Designer History The Problem with Names And Then More Showed Up The Birth of the User Experience Designer Design Is a Four-Letter Word The Rebirth of the Nebulous Job Title Unicorns: What They Are and Why You Should Be One Unicorn = Generalist Be Replaceable The Upside of Overlap Be Respectful T-Shaped People: The Case for Specialties Becoming a T-Shaped Person Masquerading as a Generalist The Depth of UX

Chapter 4: Understanding Knowing the Psychology They’re Smarter than You Think They Have Other Things to Do They Have a “Doing Mode” They “Satisfice” They Don’t Use Your Software the Way YouIntend Them To They Rely on Patterns A Million Things Are Competing forTheir Attention They See What’s There They Lie They Don’t Know What’s PossibleIf You Improve Their Lives, They’ll Love You They Come With Questions They Blame Themselves for Mistakes When TheyShould Blame You Their “Experience” Is Based on Far More than Your Website Applying the Psychology Talking the Psychology

Chapter 6: Communicating On Clear Thinking Writing and Speaking Thinking in Frameworks On Writing Well Mapping Your Message to Their Concerns Learning to Predict the Future Reading for Comprehension Enabling Comprehension Not Just What, but How and When Do What You Can

Chapter 7: Arguing Listening Asking Phases of Knowledge Restating Educating Presenting Explaining with Stories Leading the Room Backing It Up

Chapter 9: Learning How I Learned Why Learning Matters Leaving Your Ego Out of It Drown a Little Every Day Learning to Succeed, Not to Embrace Failure Prophecies Like to Be Self-Fulfilling Leaders Don’t Root for Failure Repeated Failure Gets You Nowhere What Exactly Is Success in Web Design Anyway? Aim for the Breakthrough

Chapter 10: Being Unreasonable The Advantage of High Standards High Standards Lead to Prowess High Standards Make You More Persuasive High Standards Lead to People Designing for Greatness