1980-81
SENATE DOCUMENT #31
APC DOCUMENT #31
Request for Authorization to [4mPlan[0m a New Degree Program
The University of North Carolina
Constituent Institution: UNC-Asheville
HEGIS Discipline Specialty Title: Music (Liberal Arts Program)
HEGIS Discipline Specialty Number: 1005 Level B
Proposed date of establishment: September 1982
SECTION ONE
I. DESCRIPTION:
A. Degree: Bachelor of Arts in Music;
Bachelor of Science in Music
1. The proposed degrees are interdisciplinary and emphasize
the areas of [4mMusic Industry[0m and [4mMusic Business[0m, as opposed
to the traditional music degrees in performance, education,
musicology, theory, etc.
2. The same basic core of music courses (46 semester hours)
would be required for all areas of emphasis whether it be
purely liberal arts music, music industry, or business.
3. The degree, [4mBachelor of Arts in Music[0m, would provide study
in music, combined with a concentration of courses in
another area: a. Communications, b. Journalism, c. Theater,
(or any combination of these three). Another option, the
B.A. in Music, without a combined concentration of electives
in another area, is, according to the National Association
of Schools of Music (NASM), appropriate for undergraduates
who wish simply to major in music as a part of a liberal
arts program. Likewise, it is appropriate background for
those preparing for advanced degrees in careers such as
musicologists, composers, music librarians, etc.
4. The degree, [4mBachelor of Science in Music[0m, would provide
study in music combined with a concentration of courses in:
a. Business, b. Management, c. Engineering Technology.
5. All programs would also be designed to emphasize
professional preparation in the allied area. For example,
the Bachelor of Science in Business or Management with a
combined concentration of courses in Music, or a Bachelor
of Arts in Drama with a concentration in Music, etc.
Page 2
N.B. The Bachelor of Arts in Music, and other
baccalaureate degrees with more than 30%
course content in music are reviewed for
accreditation by NASM. The Bachelor of
Business Administration degree and other
baccalaureate degrees with more than 25%
business courses are reviewed for
accreditation by AACSB.
(NASM [4mHandbook[0m 1979, p. 80)
Both the National Association of Schools of Music and
the American Assembly of Collegiate Schools of Business
encourage cooperation between the music unit and the
business unit in the development and operation of these
curricular options.
6. These proposed degrees are clearly defined and are
appropriate for accreditation by NASM, AACSB, and by
the ECPD (Engineers' Council for Professional
Development). They are described in the NASM 1979
[4mHandbook[0m. Titles are specified as follows:
Baccalaureate degrees meeting standards of
a "liberal arts" emphasis of between 30% to
45% music content are listed as Bachelor of
Arts in Music or Bachelor of Science in Music
regardless of specific options for emphasis
offered by the institution in the context of
the liberal arts format.
(NASM [4mHandbook[0m, p. 84-85)
(UNCA is already engaged in a cooperative program in
Engineering with NC State. The student may study "The
Manufacturing of Musical Instruments" taking three
years at UNC-Asheville, one at NC State, and receive
the B.S. degree in Engineering Operations from NC
State.)
B. Core of Music Courses Required of [4mall[0m majors for the
Bachelor of Arts in Music and the Bachelor of Science in
Music.
(This basic core complies with State requirements, UNCA
requirements, and with those of the National Association
of Schools of Music and the Music Educators National
Conference.)
Page 3
TOTALS
MUSIC THEORY/HISTORY & LITERATURE 18 sem. hrs.
231 Music Theory I 3 hrs.
232 Music Theory II 3
331 Music Theory III 3
332 Music Theory IV 3
History/Literature I 3
History/Literature II 3
APPLIED MUSIC 8-12 sem. hrs.
261 Individualized instruction on
262 an instrument or voice
361 2 sem. hrs. each
362 (Students are required to demonstrate
461 keyboard facility or register for
462 Class Piano 171-172)
ENSEMBLE
111 Chorus 4 sem. hrs.
121 Concert Band
Jazz Band, Symphony, other various
emsembles
ELECTIVES AND/OR INTERNSHIP 12-16 sem. hrs.
TOTAL REQUIRED 46 sem. hrs.
C. TOTAL REQUIRED CREDIT HOURS IN ALL AREAS
1. THE BACHELOR OF ARTS IN MUSIC (General)
Music 46 Sem. hrs.
University Requirements 45-47 Sem. hrs.
Free Electives [4m 27[0m Sem. hrs.
TOTAL 118-120
2. THE BACHELOR OF ARTS or THE BACHELOR OF SCIENCE IN MUSIC
COMBINED WITH ANOTHER AREA OF EMPHASIS
Music 46 Sem. hrs.
University Requirements 45-47 Sem. hrs.
Allied Area [4m 27[0m Sem. hrs.
TOTAL 118-120
Page 4
II. EDUCATIONAL OBJECTIVES
A. To complete the University's commitment to provide a full
liberal arts education in Asheville.
B. To provide a solid foundation in the liberal arts joined
with music.
C. To provide a nucleus of music courses common to preparation
for a large variety of areas of specialization in music and
music related careers.
D. To provide an approach to the study of music, that is highly
job-oriented.
E. To provide an alternate to the traditional undergraduate
degree in music (performance, education, church music,
etc.) available at other institutions in the state.
F. To provide background for some prospective candidates for
advanced degrees in such careers as musicologists, composers,
music librarians, teachers, etc. for whom the B.A. or B.S.
better fits their intellectual temperament than the B.M.
G. To provide an interdisciplinary approach to the study of
music in order to more adequately prepare students for
specific careers in which musical ability is only one of
the necessary qualifications.
III. RELATIONSHIP TO THE INSTITUTION'S MISSION
A. Since its inception, the University of North Carolina at
Asheville has been devoted to providing a strong undergraduate
liberal arts education. Art (painting, sculpture, etc.) and
drama have already been developed as sound components of the
liberal arts program. Music, being one of the basic liberal
arts, rightfully belongs among the University's liberal arts
offerings. Its inclusion would enable the University to
better fulfill its mission of providing a well-rounded
undergraduate education in the liberal arts.
Moreover, the specific proposal here detailed, adheres to the
institution's stated philosophy of being "boldly imaginative"
in its attempt to provide a useful and desirable education
for its constituency.
IV. RELATIONSHIP TO OTHER EXISTING PROGRAMS:
A. The music degree would round out and complement the other
liberal arts options at UNCA.
B. It would serve as a counterpart in an interdisciplinary
approach to education, specifically through the alliance
of areas such as management, drama, communications, etc.,
with music.
Page 5
V. SPECIAL FEATURES THAT MAKE UNCA A DESIRABLE PLACE FOR THIS
DEGREE:
A. The University is a well-known and well-established liberal
arts college.
B. The local community has demonstrated extraordinary response
to the musical activity generated by the University over the
past sixteen months (see APPENDIX A for list of recent musical
developments).
C. There is no program like the one here proposed in North
Carolina. It provides a totally different thrust for
education in music, and in no way duplicates what is
already available in this geographic area.
D. The University's proximity to such centers of musical
industry as Nashville and Atlanta adds another important
dimension to the appropriateness of its inclusion.
E. The University is located in a community that has a deep
involvement in all the arts and especially in music. The
area has an unusually large professional and amateur musical
population.
F. All the programs proposed to be allied with music are either
in effect at the University or have already been approved for
inclusion.
G. The city in which the University is located is the only major
city in western North Carolina. There is, within a radius of
25 miles of the University, a population of approximately
350,000 people. It is appropriate, logical, and desirable
that this University should serve as the focal point for all
the arts in this section of the state.
SECTION TWO
I.
A. There is no other institution in North Carolina offering
a program comparable to that here proposed. One University,
Appalachian State, offers a B.A. option in "Music
Merchandising." (This University is approximately two
hours away from Asheville.)
Page 6
B. Other public and private colleges in North Carolina offering
a general liberal arts degree in music (without the
specializations of the program proposed by UNCA) are:
[4mPublic[0m [4mPrivate[0m
Appalachian Atlantic Christian
East Carolina Davidson
NC Agricultural & Tech. Duke
NC Central Gardner-Webb
UNC Chapel Hill Elon
Western Carolina Greensboro
UNC Wilmington Guilford
Lenoir-Rhyne
Livingstone
Mars Hill
Meredith
Wesleyan
Queens
St. Andrews
Salem
Warren Wilson
C. Other institutions in the United States offering similar
programs to the one here proposed are:
Barrington College (RI) BA in Music Business
Belmont College (TN) BA in Bus. Admin. (Music)
Bradley Univ (IL) BS in Music Business
Mt. St. Joseph College (OH) BA in Music Merchandising
Colorado Women's College BA in Music Industry
DePauw Univ (IND) BA in Music & Business
Eastern Kentucky Univ BA in Retail & Wholesale
Music Merchandising
Emporia Kansas St. College BA in Music Merchandising
Heidelberg College (OH) BA in Music Merchandising
Institute of Audio Engineering BS in Music Technology
(NY) (in cooperation with NYU)
Kansas Benedictine College BA in Music Marketing
Middle Tennessee St. Univ. BS in Music Industry
North Park College (IL) BA in Music Management
Quincy College (IL) BA in Music & Business
Syracuse University (NY) BS in Music Industry
Univ. of Colorado at Denver BS in Music & Media
Univ. of Miami (FL) BS in Music Engineering
BS in Music Merchandising
Univ. of South Carolina Bachelor of Media Arts
Univ. of Wisconsin at Oshkosh BA in Music Merchandising
Page 7
SECTION THREE
I.
A. Music is one of the major industries in the United States.
In the world of entertainment, it is second to none, even
surpassing sports in its attraction. The recording business
in all its aspects, the musical instrument business, printed
music, radio/TV, education, etc. all provide large and varied
areas for employment. (See APPENDIX B.)
B. The following is a partial list of types of employment
available to persons with the kind of training provided by
the degrees proposed here:
RECORDING INDUSTRY: Administrator, Producer, Manager, Sales
& Promotion, Distribution, Marketing, Engineering, Films,
Artistic & Repertoire Director, etc.
COMPOSITION: Writing, Arranging, Commercials, Films,
Education.
PUBLISHING: Wholesaling, Retailing, Marketing of printed
music, Autographer/Engraver.
MUSIC LAW: Contracts (for recording business, songs, writers,
publishers, performers), Copyright, Performance Rights (for
radio, TV, night clubs, etc.).
ARTS MANAGEMENT: Agents, Personal Managers, Concert
Promotion, Booking Agencies, Managers for Orchestra, Opera,
Theater, Ballet, Art Museums, Art Commissions.
COMMUNICATIONS: JOURNALISM - Newspapers, Periodicals,
Trade Papers, Publicity, etc. RADIO/TV - Programming,
Commercials, Dis Jockey, Engineer, Librarian.
MANUFACTURING & MERCHANDISING: Records, Music Stores, Music
Instruments (manufacturing & sales), Printed Music,
Advertising/Publicity, Clinician, Designer/Craftsman.
PERFORMANCE: Studio Musician (radio, TV, recording), Free
Lancer, Conductor, Church Musician, Actor-Singer.
INSTRUMENTAL TECHNOLOGY: Manufacturing, Repairing, Restoring,
Tuning.
MUSIC UNIONS & TRADE ASSOCIATIONS
MUSIC LIBRARIAN: Libraries, Orchestras, Radio/TV.
ARCHITECTURAL ACOUSTICS CONSULTANT
Page 8
RECREATION ARTIST
TEACHER; THERAPIST; MUSICOLOGIST; ETHNO-MUSICOLOGIST*
*Requires further study.
SECTION FOUR
I. PROCEDURES:
A. An ADVISORY COMMITTEE was established in the spring of
1980 for the purpose of studying the advisability and
desirability of a music program at UNCA. Full-time and
part-time faculty and a large number of community persons
comprise the membership. It is this group's conviction
that the proposed program is both worthwhile and necessary.
This committee, with members added as need for specific
expertise arises, will continue to advise and review the
planning process. (See APPENDIX C for Advisory Committee
Membership)
B. Planning will involve persons from all other related
desciplines, both in and out of the University. It would
seem highly desirable to work out a joint plan whereby
Asheville Biltmore Technical College would provide some
of the technical courses (such as electrical engineering,
etc.) necessary for the industry emphasis. It will also
be appropriate to develop a system for using local sound
studios as laboratories, and these as well as other local
music businesses, as areas for internships.
C. Planning will adhere rigidly to the guidelines established
by the National Association of Schools of Music and the
American Assembly of Collegiate Schools of Business for the
Music/Business/Administration degrees; and the guidelines
established by NASM and the Engineer's Council for
Professional Development for Music and Engineering quoted
here below:
Page 9
GUIDELINES FOR COMBINATION DEGREE PROGRAMS IN MUSIC,
BUSINESS, ARTS ADMINISTRATION
1. Because of the broad spectrum of fields which utilize a
combination of music and business skills, the specialized
goals and objectives of the degree program should be
carefully developed and articulated with special consideration
and evaluation of the specific resources available to the
institution for support of all aspects of the program.
2. Each area of specialization shall be developed in
consultation with professional practitioners in that area
of specialization.
3. The institution's music and business units shall cooperate
in the development, operation, and evaluation of the
program.
4. Catalogue statements and other promotional materials about
the program shall be consistent with the professional
character of the program and shall present an accurate,
detailed description of the program including specific
objectives, requirements, and institutional resources.
These materials shall provide a realistic assessment of
career opportunities available upon completion of the
program. Adjunct faculty shall be listed as such in the
catalogue.
5. Institutions shall maintain a counseling program which
provides students with a realistic assessment of job
opportunities and professional requirements as appropriate
to individual aptitude, professional interest, and academic
progress.
6. The institution shall acquire and maintain the facilities,
library resources, and specialized faculty necessary to
maintain the specific emphasis of each combination degree
program.
7. It is preferred that faculty members assigned to specialized
courses in arts administration or music business have
practical field experience in the areas covered by the
course.
8. Internships, or equivalent experience, in the area of program
specialization are recommended for all combination degree
programs. The institution shall make a thorough assessment
of each student's performance during the internship experience
and such assessment shall be used in the counseling process.
Page 10
GUIDELINES FOR THE OPERATION OF COMBINATION DEGREE
PROGRAMS IN MUSIC AND ELECTRICAL ENGINEERING
1. There are a number of fields which utilize a combination of
music and electrical engineering. Therefore, the specialized
goals and objectives of the degree program shall be carefully
developed and articulated with special consideration and
evaluation of the specific resources available to the
institution for support of all aspects of the program.
2. In developing and maintaining each area of specialization,
there shall be an ongoing program of consultation with
professional practitioners in that area of specialization.
3. The institution's music unit and the educational unit
responsible for the engineering component shall cooperate
in the development, operation, and evaluation of the program.
4. Catalog statements and other promotional materials about
the program and its faculty shall be consistent with the
professional character of the program and shall present
an accurate, detailed description of the program including
specific objectives, requirements, and institutional
resources. If these materials discuss career opportunities,
they shall provide a realistic assessment of those available
upon completion of the program. Adjunct faculty shall be
listed as such in the catalog.
5. Statements in institutional literature concerning the
accreditation of the program shall be accurate and clear
to the public. Accreditation by either NASM or ECPD shall
not be construed to signify accreditation by both parties,
nor shall regional accreditation be construed as having
provided professional review of the program.
6. Institutions shall maintain a counseling program which
provides students with a realistic assessment of job
opportunities and professional requirements as appropriate
to individual aptitude, professional interest, and academic
progress.
7. The institution shall acquire and maintain the facilities,
library resources, and specialized faculty required for the
specific emphasis of each combination degree program.
8. A faculty member shall be designated who has primary
responsibility for the program and sufficient time for
its operation and development.
Page 11
9. It is essential that faculty members assigned to specialized
courses in sound recording technology have practical
professional experience in the areas covered by the course.
10. Internships, and/or equivalent on-campus experience, in
the area of program specialization are recommended for all
combination degree programs. The institution shall make a
thorough assessment of each student's performance during
the internship experience and such assessment shall be used
in the counseling process.
D. Course work: The majority of the courses in the required
music core have already been approved and are being offered
currently as electives.
1. COURSES ALREADY BEING OFFERED:
231 Music Theory I
232 Music Theory II
331 Music Theory III
332 Music Theory IV
251 Music History and Appreciation I
252 Music History and Appreciation II
131 Music Fundamentals
241 Music for Elementary Schools
253 Twentieth Century Classical Music
254 Twentieth Century Popular Music
255 History and Analysis of Jazz
273 Recording Techniques, Production, and Marketing
161 Class Piano I
162 Class Piano II
163 Class Piano III
164 Class Piano IV
272 Class Voice
261-262 Applied Music I-II
361-362 Applied Music III-IV
111 Chorus
121 Band
2. COURSES YET TO BE DEVELOPED:
Music History and Literature
Other Electives
Internships
E. A study of similar programs offered by all the colleges
and universities listed here above, as they are described
in respective catalogs, has already been undertaken. More
detailed investigation will follow when appropriate.
Page 12
F. In order to maximize the potential interest in this program,
students are currently being recruited and advised to ally a
concentration of music electives with another area of interest
at the University (see attached brochure). It is hoped that
all facets of the proposed program might be designed two ways,
that is, in such a way that a student might choose, e.g., to
take a major in music with an allied concentration of electives
in communications or, vice versa, take a major in communications
with an allied concentration of electives in music.
II. PERSONS RESPONSIBLE FOR PLANNING:
A. Appropriate Administrative officers and committees.
B. Chairman of the Art and Music Department
C. Current Music Faculty: Dr. Joyce R. Dorr
Dr. E. Frank Edwinn
Ms. Patricia L. Garren
D. Chairman (or other appointed person) from each allied
discipline.
E. Director of the university media center.
F. Librarian
III. PLANNING SCHEDULE:
A. June 1981: Submission of Program Proposal.
B. June 1981-September 1982: Publicity, funding raising,
recruitment, program detail
refinements, cooperative
arrangements, etc.
C. September 1982: Program Initiation.
SECTION FIVE
To what extent could the proposed new program be operated
within already existing resources?
I. FUNDS:
A. It is not expected that the State will be required to
underwrite the total cost of this program.
B. Funds for major equipment and supplies have been and will
continue to be raised locally. Large pieces of equipment
have already been donated.
C. Hundreds of community people have volunteered their time to
participate in the eleven performance groups now in existence
on campus.
Page 13
D. Equipment, music, materials, supplied, service, etc. have
been donated and/or loaned enthusiastically over the past
16 months, making possible an enormous amount of musical
activity at the University without cost to the University.
E. There is every indication that this generous involvement on
the part of the local community will continue.
F. This plus the potential for specific grants, endowments,
scholarships, etc., make it certain that the proposed
program would not ?
II. FACILITIES:
A. The proposed program can operate efficiently and effectively
by using existing facilities on campus and by making use of
local industries and businesses for laboratory and internship
experience. There is currently, adequate classroom space,
rehearsal and performance space.
B. Five (eventually 10) small sound-proofed rooms, equipped with
piano, would be needed for studio/practice rooms. The space
for such rooms can be identified in existing facilities on
campus and with a minimum of expense, be rendered entirely
suitable for the needs of the program.
III. FACULTY:
A. The National Association of Schools of Music recommends
A mimimum full-time faculty of three or four persons.
Currently the music department has the equivalent of two
full-time persons.
B. One more full-time person would be adequate for some time
in view of the fact that it is vital to the program to use
adjunct faculty who are proficient in extremely specialized
fields. The greater Asheville area is abundantly affluent
in this kind of talent and expertise.
Page 14
APPENDIX A
UNC-A/Community
Performance Groups
Between November 1979 and January 1980, eleven performance groups
have been successfully established and continue in existence.
This has involved approximately 250 people (UNC-A students,
community persons, students from other colleges, extremely
talented senior high school students). By the end of the current
semester (or within a period of 16 months) they will have made 34
appearances, allof which have been open, with no admission
charge, to the general public (audience well over 6,000). An
extensive summer Outdoor Band Program is planned again for Summer
1981.
[4mGroup[0m [4mMembers[0m [4mConcerts Between Nov.'79 & May '81[0m
Chorus 75 3
Chamber Choir 35 1
Concert Band 75 13
Stage Band 25 3
Pop Band 20 5
Brass Choir 12 2
Saxophone Quartet 4 1
Flute Quartet 4 1
Clarinet Quartet 4 1
String Ensemble 12 1
Chamber Orchestra 27 1
Howard Hanger Jazz Fantasy, IN RESIDENCE 2
Page 15
APPENDIX B
SOURCES OF INFORMATION ON MUSIC AS A MAJOR INDUSTRY
IN THE UNITED STATES
U. S. STATISTICAL ABSTRACT
SURVEY OF CURRENT BUSINESS
RILM ABSTRACTS
MUSIC EDUCATORS JOURNAL
VARIETY
MUSIC ALMANAC 1980-81