Why Big Data Can Be A Big ZERO

23% of you will hate what I am about to say, 13% will be ambivalent, 55% will will agree with all you have (and 6% of those will be violently passionate about what I am saying) and very few of you will have noticed those numbers are made up and don’t add up to 100%…

Now I have your attention for a few more seconds, let me tell you something — BIG DATA IS OFTEN CRAP!

It’s not because the data that is collected and goes into a system is rubbish, generally it’s good. It’s the system that is wrong.