Dominic Jones Introduces DJ by Dominic Jones For Fall

Among die-hard Dominic Jones fans like Lizzy Jagger and Cara Delevingne, the London-based jewelry designer is known for many things: polished metals, sculptural forms, punky pieces that double as weapons. One thing he is not known for? Color. "I have yet to fall in love with the idea of precious stones," he says, "which for most jewelers is how they squeeze color into their work."

With the launch of his secondary line, DJ by Dominic Jones, the 27-year-old is not only incorporating hues that shock and awe, but he's doing it in a way that takes the pricey edge off his signature pieces. "Enamel is much cheaper than gold," he explains. "When I started my brand [in 2009], I wanted to reignite a love for jewelry within my own generation. But as my main line has refined and evolved, I'm actually reaching upward. This collection is an opportunity for me to reconnect with that first ideal." He adds: "The weight and feel when you wear these new pieces are the same, but the patterns and exciting colors engage you in a much more youthful spirit."