These are Apple’s first official promo videos for the Apple Watch

Apple on Tuesday finally unveiled a brand new product, the highly anticipated “iWatch” that’s now officially known as the Apple Watch. During the event, the company played several Apple Watch introduction and demo videos, and the company has now published three of them on YouTube.

The most interesting of them is the 10-minute long “Introducing Apple Watch” clip, in which Apple’s senior vice president of design Jony Ive explains everything there is to know about the gadget when it comes to hardware and software design. “Apple Watch is the most personal product Apple has ever made, because it’s the first one designed to be worn,” the company wrote on YouTube, with Ive’s explanations focusing on the same sort of message.

Apple has also published two shorter videos on YouTube, titled “Reveal,” and “Health and Fitness.” In the first, Apple focuses on the Apple Watch’s design and personalization options, suggesting yet again the device is its most personal gadget yet, and that it can be customized in plenty of ways. The second is a more practical video, explaining the health and fitness side of things, an important element for Apple’s first smart wearable device.