Technology at the Margins demonstrates that by making IT
more accessible, affordable, and relevant, new mass markets
can be opened. Based on solid insights generated in key
areas of health, education, finance and the environment, the book
offers practical recommendations and insights from world leaders,
innovators, practitioners and new users of emergent
technologies.

Offers recommendations on how companies can ensure their own
competitiveness by offering more accessible, affordable, and
relevant information technologies to support mass market needs

Suggests practical recommendations and insights from world
leaders, innovators, practitioners and new users of emergent
technologies

Challenges businesses to rethink their uses of existing
technologies

Technology at the Margins will be of interest to decision
makers in the private, public and nonprofit sectors who are
interested in opportunities offered by IT in meeting the needs of
those at the base of the worlds economic pyramid.

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc.
where his goal is to democratize access to healthcare by making
diagnostics affordable and accessible. He was formerly a senior
director for external research at Microsoft where he pioneered open
innovation and funded seminal work in mHealth and technology for
the emerging markets. Chutani has also held leadership roles in
growing new businesses and products within companies such as
Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the
Gobee Group. Her teams provide research insights and field
expertise to global businesses, governments, practitioners and
their partners. As a research scholar affiliated with the
University of California, Berkeley Roundtable on the International
Economy (BRIE), she works extensively in social and economic
development and global corporate social responsibility (GlobalCSR).
She holds degrees in economic geography and international political
economy.

AKHTAR BADSHAH is a Senior Director of Global Community
Affairs at Microsoft, where he administers the company's global
community investment and employee programs. He also manages the
Microsoft Unlimited Potential Community Technology Skills Program,
a global initiative designed to help narrow the technology skills
gap; and Technology for Social Good that supports nonprofits with
their technology needs. Badshah has been in the field of community
development for over twenty-five years in various capacities in
academia, nonprofits, and business.

Connect with Wiley Publicity

Information and communication technologies (ICTs) have revolutionized the world by changing the way people live, play, work, communicate, learn, manage finances, and stay healthy. While most Americans can’t imagine life without Facebook, cell phones, or email, the four billion at the bottom of the global economic pyramid living on less than $2 a day remain largely unable to benefit from the ICT revolution. TECHNOLOGY AT THE MARGINS: How IT Meets the Needs of Emerging Markets (John Wiley & Sons; Available Now; $39.95) challenges today's global companies to reframe their uses of existing technologies with innovative new ones that make a difference in social and economic development, and explores the impact ICTs have on reducing poverty as well as the barriers that need to be overcome before it can happen. This book demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened.

The shift to fundamental innovation to make IT affordable, accessible, and relevant has gained momentum in the last few years, but creating technology for the majority of the world requires fundamental innovations since the needs and contexts vary greatly from existing ones. To bring technology to the underserved mass market, decision makers must be willing to experiment with new business models, commit to research that meets local and regional needs, and collaborate with nonconventional partners like non-governmental organizations (NGOs). Based on solid insights generated in key areas of health, education, finance and the environment, TECHNOLOGY AT THE MARGINS offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Areas discussed and examples of ICTs that are already creating new market opportunities and changing the futures of entire populations include:

The premise of this book is that in order for IT to have an impact on the masses to address their critical needs, companies need to:

rethink their uses of existing technologies and innovate new technologies

rethink business models and incentive schemes

create valuable synergies between global and local knowledge

promote unconventional collaborations

Reflecting the authors' diverse backgrounds in engineering, science, business, architecture, education, and economic geography, Technology at the Margins challenges today's global companies to reframe their uses of existing technologies with innovative new ones that make a difference in social and economic development. This book is perfect for decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the world's economic pyramid.

ABOUT THE AUTHORS:

SAILESH CHUTANI is the cofounder and CEO of Mobisante, Inc. where his goal is to democratize access to healthcare by making diagnostics affordable and accessible. He was formerly a senior director for external research at Microsoft where he pioneered open innovation and funded seminal work in mHealth and technology for the emerging markets. Chutani has also held leadership roles in growing new businesses and products within companies such as Hewlett-Packard, Oracle, Microsoft, and Transarc Corporation.

JESSICA ROTHENBERG AALAMI is the Managing Director of the Gobee Group. Her teams provide research insights and field expertise to global businesses, governments, practitioners and their partners. As a research scholar affiliated with the University of California, Berkeley Roundtable on the International Economy (BRIE), she works extensively in social and economic development and global corporate social responsibility (GlobalCSR). She holds degrees in economic geography and international political economy.

AKHTAR BADSHAH is a Senior Director of Global Community Affairs at Microsoft, where he administers the company's global community investment and employee programs. He also manages the Microsoft Unlimited Potential Community Technology Skills Program, a global initiative designed to help narrow the technology skills gap; and Technology for Social Good that supports nonprofits with their technology needs. Badshah has been in the field of community development for over twenty-five years in various capacities in academia, nonprofits, and business.

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