Insights | Automotive Industry Report: Q1 2018

2018 is off to a great start for the automotive market! Site visits have increased globally, with strong growth in leads and higher overall site engagement.

With first-party data gathered from more than 350 auto manufacturers and dealer websites across more than 50 countries, IgnitionOne’s latest Automotive Industry Report looks at global car segment trends for insight on how automotive marketing can shift gears and drive growth as we head into the next quarter.

Discover more insights and see how you compared to key industry benchmarks over the last quarter. Learn more about how you can leverage data to tap into growing customer engagement and changing media consumption trends — happening right now!

key insights in this report

Increased leads and higher overall site engagement from previous quarter

Strong growth in mobile devices, attracting a higher volume of site visits

The continued popularity of SUVs compared to other segments

Desktop devices exhibiting higher site engagement

EXECUTIVE SUMMARY

Site Visits -Engagement - Add Volumes -Segment Trends

The global automotive market saw a 4% increase in site visits from last quarter. Thisincrease in traffic predominantly came from high growth in the LATAM market, which almost doubled in volume. The mobile platform continues to exhibit strong growth,attracting a 4% increase in visits from Q4.

Overall site engagement grew by almost 10% this quarter, with small- and mid-sizecars performing particularly well.

User engagement on desktop devices went up by13%, with tablet users exhibiting 5% higher engagement from last quarter.

Q1 2018 saw a 10% increase in leads from the previous quarter, primarily driven bygrowth in compact car leads in North America. Increased leads are likely due to moreeffective lead-generation strategies from OEMs.

SUVs continue to be highly popular globally, attracting a large portion of site visits andleads. There is also increased interest in compact and mid-size cars, as consumersbecome more engaged i4n conversations on sustainability.

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