A taste of real life

AUTHOR(S)

Fletcher, Mike

PUB. DATE

February 2001

SOURCE

Marketing Event;Feb2001, p35

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Provides information on the use of brand characters in television marketing campaigns to familiarize consumers to brand products. Discussion on the advertisement created by RPM agency for Old El Paso to market Mexican food; Plot and theme of the commercial; Views on brand characters and company mascots.

ACCESSION #

4096717

Related Articles

The article discusses the creation of the television advertising campaign for Levis jeans. It mentions that it consists of four spots which include Unbreakable, in which characters are knocked off their feet by a powerful and mysterious force once they have unbuttoned their Levis jeans. It...

The authors comment on competitive brand advertising clutter in television. According to the authors, major car manufacturers have advertisements on primetime television in Australia which resulted to clutter. The authors assert that advertising clutter lessen the effectiveness of individual...

Presents a chart and photographs depicting the top television advertisements of brand name products in Great Britain. Inclusion of B&Q by Bates UK; One 2 One by Bartle Bogle Hegarty; McDonald's by Leo Burnett; Homebase by Abbott Mead; Burger King by Lowe Lintas; Nike by Wieden & Kennedy; Elmlea...