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Business-to-business marketers use anecdotal insights such as customer testimonials the most, and they use visionary insights that rely on company data to view trends and shape strategy the least, according to a survey by Corporate Visions. The survey also found that marketers found anecdotal insights to be the least useful, and that they viewed visionary insights as the most effective.

Business-to-business marketers should introduce an employee-advocacy platform to turn staff into brand ambassadors, David Graham writes. By doing so, marketers can establish trust with their online audience, give employees a bigger stake in the business, build the company's reputation as a thought leader, and give salespeople a wealth of useful information and content.

User-experience design will be a short-lived concept because it does not provide much beyond an application of existing best practices, writes Colby Parson. "[I]f you were building a door, would you hire a UX designer to tell you where to put the handle," he writes, suggesting that current UX designers "diversify before the jig is up."

Windows 10's availability is opening up the Web with a unified experience across more devices and more tools for mobile devices, creating the potential for a stronger developer market. The platform will also transform Web design with the introduction of virtual assistant Cortana, which allows users to speak questions on any device.

Online video consumption will increase 23% in 2015 and nearly 20% in 2016, resulting in the average person consuming an hour of video daily, ZenithOptimedia predicts in a report. The 40-country study also predicts rapid growth for mobile as TV consumption wanes and a robust U.S. video advertising market worth $8.5 billion this year.

Brands should stop competing against one another with their marketing and instead speak to the consumer through storytelling about the interests that surround their product, Braden Becker writes, highlighting REI as a prime example. "By letting others in the industry fight among themselves, companies can add value to their product by massaging the interests of their consumers," he writes.

Too many marketers are taking a "dazed and confused" approach to reaching millennials on digital outlets, writes Marc Brownstein of Brownstein Group. Instead of simply shifting old media spend to digital, marketers should take the time to carefully plan their outreach efforts based on real consumer insights. "I believe it is all about going back to basics," Brownstein writes.

Too many marketers are taking a "dazed and confused" approach to reaching millennials on digital outlets, writes Marc Brownstein of Brownstein Group. Instead of simply shifting old media spend to digital, marketers should take the time to carefully plan their outreach efforts based on real consumer insights. "I believe it is all about going back to basics," Brownstein writes.

StubHub has unveiled a new logo by Duncan/Channon that removes the tickets from its exclamation point. The company is seeking to evolve from being simply a ticket seller to a hub where consumers can get information on all aspects of an event. "Tickets are still very important to us, and they're very important to our consumers. We're the leader in the secondary market, but what we're doing is we're starting to build around that," said Bridget Burton, the company's head of brand management and creative.