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“There is a violent collision happening between entertainment and advertising, and there is no place where that is happening at a faster
pace and more unique way than in Asia," says Koo. "This is the moment where brands have to make their mark, to define what their style is, and own it."

Virtue will work from the same offices
as Vice for now. The two sibling companies have already collaborated together on work in the region for Anheuser-Busch InBev (ABI), multiple Unilever brands, Pernod Ricard, lululemon, Coach, Asics and
GSK.