Bruce Rosenblum, the longtime president of Warner Bros. Television Group and one of the top executives at Time Warner Inc., is expected to leave his position in the coming weeks.

The departure had been anticipated ever since Rosenblum was passed over earlier this year to succeed Barry Meyer as chief executive of all of Warner Bros. in favor of Kevin Tsujihara, who had headed the studio's home entertainment unit.

Peter Roth, the president of Warner Bros. Television, the creative unit within Warner Bros. Television Group, is expected to take on greater responsibilities in the wake of Rosenblum's exit and report directly to Tsujihara.

However, Roth prefers the creative side of television to the business side. Craig Hunegs, the executive vice president of the Warner Bros. Television Group and Rosenblum's top lieutenant, and Brett Paul, Roth's executive vice president, will have larger roles in the new structure. Jeff Schlesinger, president of Warner Bros. International Television, may also add additional duties.

As of late last week, top Time Warner executives were still trying to cook up a plan to keep Rosenblum affiliated with the company, perhaps through a production deal. It is unclear if those talks are now over, but Rosenblum is expected to be in New York this week with other top Warner Bros. brass for presentations the TV networks are making to advertisers for the fall TV season.

Rosenblum, who ran the Warner Bros. TV group for almost decade and had been with the company for almost 25 years, had made no secret of his disappointment in not getting the CEO position after overseeing one of the most important and profitable units of the company.

A Warner Bros. spokesman would neither confirm or deny that Rosenblum was leaving. Rosenblum did not respond to a request for comment.

Rosenblum's expected departure was first reported Saturday by Deadline Hollywood.