Now that Chevrolet has blitzed the world with a new ad campaign focused on how the all-new 2019 Silverado 1500 is a little bit country and a little bit rock 'n' roll, it's targeting the family demographic as well.

With students from Michigan's Oxford Community Schools' First Lego League and Detroit's Ralph Waldo Emerson Elementary's A World in Motion program, Chevrolet revealed a life-size replica of the Flame Red 2019 Silverado 1500 LT Trail Boss on display at the 2019 North American International Auto Show in Detroit as part of its continuing partnership with Warner Bros., maker of the "Lego" movies. In addition to that, a custom mini-build of a 2019 Silverado 1500 High Country can be seen in the big-screen animated feature "The Lego Movie 2: The Second Part" that debuts Feb. 8 across the country. "The Lego Movie 2" will pick up where the previous Batman-centered "The Lego Movie" ended, but now a new enemy will try to take over the city of Bricksburg. (Spoiler alert: The bad guy's name is Duplo.)

The full-size Lego Chevrolet Silverado 1500 seen here took 18 Lego master builders more than 2,000 hours to build. They placed 334,544 plastic pieces in all the right places to make sure they got the Silverado design, logos and features correct. Surprisingly, the Lego Silverado weighs in at 3,307 pounds, is 72 inches tall, 240 inches long and 96 inches wide (measured from mirror tip to mirror tip).

If you want to see the actual model in person, head over to Cobo Center in downtown Detroit for the auto show, which runs through Sunday.