Psych Central by the Numbers, 2010

In October 2010, according to comScore Media Metrix, Psych Central had 820,000 unique U.S. visitors to the site, and in November 2010, we had 933,000 visitors. That puts us in the top 50 most-visited of all health websites on the Internet today — a first for us!

Combined with our international audience, Google Analytics tells us we reach over 1.5 million unique visitors each and every month. Astounding, considering our humble beginnings of indexing other psychology and mental health resources online 15 years ago.

To put this in some context, more people visit Psych Central every month than any one of these sites:

The American Psychological Association and the American Psychiatric Association combined

The American Medical Association

The American Diabetes Association

BBC News – Health

Empowher.com

Organized Wisdom

The British Medical Journal

Cleveland Clinic

Mayo Clinic

Jillian Michaels

Medical News Today

Jenny Craig

Daily Strength

Care Pages

And they’re not just coming from the U.S. While the U.S. constitutes the largest part of our audience, we get visitors from over 215 countries each and every month. These visits come from countries as diverse as India, the UK, Australia, Czech Republic, Iran, Qatar, Malta, Bahrain, Brazil, Sweden, Japan and Ghana.

What you may not appreciate is that Psych Central remains a small, independent company that devotes very little of our budget to marketing or search engine advertising. We focus instead on hiring great people who write great material. People find us because of the quality of the information we publish, and because of the supportive community you’ll find in our 160 support groups.

We can guarantee the quality of the information we publish because we’re run by mental health professionals — unlike most of the health and mental health websites out there. A deep, holistic and thorough understanding of all things mental health runs in every aspect of what we do, every tool we develop, every new article we publish.

I know 2010 was tough for many people, because although our economy is technically in a “recovery” (so the politicians tell us), it certainly doesn’t feel like it. I’m humbled by our readers loyalty and enthusiasm to share Psych Central with their friends and family — even during tough times.

2011 is looking like another banner year for us. If there’s anything you’d like to see us focus more on — any psychology or mental health topic — please, let us know by dropping a note in the comments section below.

I hope you have a peaceful and prosperous New Year!

Best,

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About John M. Grohol, Psy.D.

Dr. John Grohol is the founder & CEO of Psych Central. He is an author, researcher and expert in mental health online, and has been writing about online behavior, mental health and psychology issues -- as well as the intersection of technology and human behavior -- since 1992. Dr. Grohol sits on the editorial board of the journal Computers in Human Behavior and is a founding board member and treasurer of the Society for Participatory Medicine.