Why marketers need to focus on the “big picture” of traveler engagement The traveler path to purchase has never been a simple one, but as most travel marketers know, it’s becoming even more complex as newer channels such as mobile, social media, video, and online reviews play bigger roles in […]

What investors want to see from TripAdvisor in 2018 Here’s a rundown of what investors will be looking for this year as TripAdvisor attempts to get its groove back. Source: Hotel Marketing What investors want to see from TripAdvisor in 2018

OTAs reach maturity in the west As the global online travel market reaches a turning point, what lies in store for all players, from global to local? Source: Hotel Marketing OTAs reach maturity in the west