Established in 2007 to focus on development of a new generation of VOX electric guitars, G-Rok R&D created the current lineup of solid and semi-hollow instruments, driven by innovation in design, ergonomics, pickups and hardware.

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Staffed by VP of Development Rich Lasner, Designer Eric Kirkland and Engineer/Luthier Bob McDonald, G-Rok offers players the experience of owning a very personal guitar, meticulously constructed by hand in the USA. The custom guitars are made one at a time, using a single luthier from start to finish, with the customer receiving a true handcrafted instrument.

Four contemporary VOX body styles are available, along with a wide variety of neck, body and fingerboard woods, inlay choices and finishes, allowing customers to create their ultimate guitar. Proprietary VOX hardware and a choice of VOX CoAxe or DiMarzio Three-90 pickups complete the package.

“The build quality is second to none and materials are hand selected from the highest quality tone woods,” Lasner states. With fewer than 60 instruments slated for 2011, these beautiful instruments will be in very restricted supply.

Initially available only within the USA, the VOX USA Custom Shop guitar program will be available internationally progressively throughout the remainder of 2011.