As a part of the association, UpGrad will leverage its knowledge to train students to be able to understand concepts and provide case studies that represent real-life challenges.

Online education platform UpGrad has tied up with marketing and communications school MICA to offer a five-month online post-graduate programme in digital marketing and communication.

As a part of the association, UpGrad will leverage its knowledge to train students to be able to understand concepts and provide case studies that represent real-life challenges.

"Currently, there are 25,000 open positions for digital marketing experts, considering the digital dominance, there will be an expected shortage of 1.5 lakh trained professionals in digital marketing in the next three years, and the market is in strong need for digital talent," said Ronnie Screwvala and Mayank Kumar, cofounders of UpGrad, in a joint statement.

UpGrad has also engaged professors from Cambridge University to teach the fundamentals of branding and marketing, as well as industry experts such as Apurva Chamaria, head of marketing at HCL Technologies, Sakhee Dheer, head of digital marketing at Facebook APAC, and Karan Sarin, head of marketing at Razorpay.

"We believe online education is an important facet, especially for working professionals. We want to build a wider marketing scope and create impactful presence in the online sector. This programme will bring all the traditional techniques and tools in marketing into a digital world by combining them with cutting-edge learning," said Preeti Shroff, Dean MICA, The School of Ideas.

The programme, which will cost about Rs 70,000, covers subject in the form of interactive lectures, live sessions, practical training and teaching assistant sessions to give students the chance to clear their doubts. The first batch begins in June.