While active seniors increasingly refuse to let age stand in the way of
athletics and physical fitness, aging does present unique challenges, especially
with regard to joints and feet. Podiatrists urge fitness buffs to take their age
into consideration and exercise caution when exercising or engaging in a
sport.

(PRWEB) July 7, 2005 -- Southern California's dry, balmy climate has been
attracting settlers and visitors ever since Spanish explorers discovered it in
1542. More than four hundred years later, California has come to represent an
entire way of life, one that's tantalizingly different from the rest of the
country.

With its relaxed attitude and breathtaking scenery, it's no
wonder California is a haven for tourists, especially those who enjoy sports.
ESPN writer Jim Caple has called California "the center of the sports universe."
Outdoors enthusiasts can be seen virtually everywhere, surfing, playing golf and
tennis, or heading to the mountains for snowboarding or skiing. Not surprising
is the dramatic increase in the number of participants in those sports over 55.
According to a recent survey by American Sports Data, Inc., a company that
specializes in sports participation and fitness research, baby-boomers and
seniors are "transforming the landscape of physical fitness."

While
active seniors increasingly refuse to let age stand in the way of athletics and
physical fitness, aging does present unique challenges, especially with regard
to joints and feet. Podiatrists urge fitness buffs to take their age into
consideration and exercise caution when exercising or engaging in a
sport.

For example, as we age, our feet become longer and wider, known as
"splaying." Ligaments in our feet begin to collapse and arches fall as the
result of both gravity and wear and tear. The process is so gradual, it often
goes unnoticed, and many individuals make the mistake of continuing to wear the
same shoe size, rather than adjusting for these changes. Podiatrists agree that
poorly-fitted shoes are a major cause of many foot complaints, including foot
callus. Other signs of aging feet are loss of cushioning in the fat pads on the
balls of our feet, as well as loss of moisture. "Dry foot" syndrome and cracked
heels are common.

Dr. Jack Morgan is a Monterey Park, California,
podiatrist and podiatric surgeon who has lectured around the country on foot
problems ranging from congenital foot defects in infants to problems specific to
the elderly and diabetic. According to Dr. Morgan, "Out of every 50 patients I
see, 10% have problems with dry, scaly or cracked skin on their feet and
increased thickness to skin, which takes the form of either foot calluses or
corns." He adds, "Among the many products for dry feet, only one, Callex® Callus
Ointment, contains natural plant enzymes, which have proven to be remarkably
effective for softening and thinning calluses, exfoliating dry cracked heels and
moisturizing dry, scaling skin."

Newly patented, acid-free Callex®
Callus Ointment is being recommended and sold by Dr. Morgan and other
podiatrists around the country. Distributed by Xenna Corporation, Callex
Ointment has been shown in consumer studies to significantly reduce callus, dry,
flaking skin and cracking on soles and heels within 15 to 30 days. Callex
moisturizes dry, rough or flaky skin, and exfoliates and thins callused areas,
while leaving normal skin unaffected and is safe for diabetic use.

Xenna
CEO C.J. Buck, says, "Callex is a refreshing exfoliant for callus and dry,
cracked heels, formulated with natural enzymes. It's free of acids, mineral oil,
colorants and lanolin and is excellent for sport, brace and work-related
calluses, whether on feet or hands. Callex also softens and smoothes ragged,
thick or hardened fingernail cuticles." The 1.75 oz. jar is a one to two month
supply, and is money-back guaranteed, as are all of Xenna's products.

Dr. Bruce Bitcover, a Lawrenceville, NJ, podiatrist says, "This product
is a real winner. Eighty percent of my patients have some type of foot callus.
There are no side effects and the ointment is easy to use. I recommend Callex
for use anywhere on the feet or where thickened skin exists." Seniors are urged
to be as active as possible and products like Callex Ointment help assure that
outdoor activities remain enjoyable.

Xenna also distributes
podiatrist-recommended NonyX® Nail Gel for yellow, dark or discolored nails.
NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin
debris - the discolored, yellow or thick granular buildup under nails which is
the actual source of nail discoloration. It softens keratin debris using natural
ethanoic acid, and permits it to be scraped out from under the nail after about
four weeks. Once keratin debris is removed, NonyX Gel keeps nails looking clear
and attractive with regular use.

Callex Ointment is now on sale in the
footcare section at Longs Drugs, at a savings of $2.00 off the regular price.
Callex is also available from podiatric physicians and online at www.drugstore.com and www.xenna.com. To order Callex
Ointment online, find a store near you or to view clinical photos, click on www.xenna.com.