250 years in the making

World of Wedgwood Factory Tour

Factory Tour

Wedgwood

Silver Leopard were asked to help create the factory tour at Barlaston, home of the Wedgwood factory.

It creates an opportunity to see craftsmen at work, utilising unique artisan skills and techniques honed over 250 years.

The tour offers an indepth view of all aspects of ceramic production including casting, figure making, decorating and hand painting, ornamentation and gilding.

To support the experience Silver Leopard also produced a tour guide, postcards and book.

Silver Leopard brought an exciting 360 approach to the visitor centre vision. We briefed the team on a visitor centre and received an exciting through-the-line branded visitor experience that approached the project with the customer journey at the heart of the communication and delivery.