Allen Solly unveils its Autumn Winter '10 - “Blowout”

7th September, 2010

Bringing modern art into modern fashion

Bangalore, 7 September 2010: The Allen Solly Autumn Winter '10 collection announces the new mantra of 'Fashion, Fun & Style' for the super-cool Allen Solly lovers. We introduce you to a new phase in fashion with a wider selection of colours and patterns than ever before. The new casual diffusion line is a collection of everyday pieces that are a must-have in your wardrobe, and are suitable for every season. We look forward to the end of 2010 as the cooler weather allows us to work layering and extra detail into our wardrobes.

Women's wearThe Allen Solly collection is aimed at the contemporary woman - a non-conformist with a zest for life. The collection straddles outerwear, evening wear, fashion formals and a fresh casual collection.

Men's collectionThe collection is predominantly casual, trendy, vibrant and young. The fits are slimmer and are sure to make you look young and lean. Allen Solly also has varied options for workwear and celebrations. The look of the collection is very urban and cosmopolitan and includes graphic tees, denims, jackets, shirts, trousers suits and party wear.

The huge collection of formal wear brings you products like the Overdyed & Uncrushable Elixir shirts and trousers that are light-weight. The biggest advantages that this collection has to offer are the fresh new design tweak into yarn dyed patterns and superior wrinkle-free properties. Check out our cool cufflinks and watches that can jazz up your jackets and formal shirts.

About Allen SollyAllen Solly created ripples in the Indian market by creating new rules in the corporate dress code. It trashed whites and greys, thereby making the corporate world a colourful and vibrant place. Now, the brand is coming up with its new casual look. Originating from the large portfolio of international brands of Coats Viyella - UK, Allen Solly truly has been the brand that transformed the way people dressed by bringing in its concept of relaxed formal wear to India - bold and bright colours, concepts and patterns.