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I am in the process of setting up my own frame brand. The frames will be mainly carbon and completely hand-made in Italy. The plan is to have stock frame sizes and a custom made to measure option for around $150.00 more.

I can't decide on a name for the brand. For obvious reasons I thought of "MAMBO" but a couple of friends think that because they are made in Italy I should go with an Italian sounding name.

An option I thought of along those lines might be "MARTELLO", which means hammer in Italian.

There are so many companies out there who get frames made in Taiwan/China then try to sound cool by having an Italian brand name.

While I'll give you some credit for having Italian made frames, if you are not an Italian company you risk looking like another poser stick brand.

Give each model an Italian name for each one that IS made is Italy (name of the city the frames are made in, biggest hill in the local area etc), but please don't be a sheep and give your American(?) company a fake Italian name