“The product has been designed keeping in mind the needs of Indian customers. The tablet is not only about affordability but also about aspirational features, which were earlier available in high-end devices,” Beetel Telech executive director and CEO Vinod Sawhny told reporters here.

At the price point of Rs 9,999, Beetel Magiq is probably the cheapest tablet PC available in the country today.

Last week, Reliance Communications had launched its tablet PC for Rs 12,999.

The Indian market is flooded with tablets and consumers have the option of choosing tablet PCs at various price points.

While bigger brands like Apple’s iPad and Research in Motions’s PlayBook are priced above Rs 25,000, devices from the likes of Olive, Spice and MSI are available at much lower costs.

Since the launch of Apple’s iPad, the tablet market is witnessing huge competition, with new contenders launching their devices.

According to analysts, sales in the tablet PC segment in India are expected to touch one million units over the next 12 months. 3G (high-speed internet services) roll out has also helped in expanding the opportunity, experts say.