F/Nazca Saatchi & Saatchi: Every Pixel Counts if you want to be Next at D&AD

February 17, 2017

There’s only one week remaining for photographers and filmmakers to enter this year’s D&AD Next Awards. And if you’re procrastinating, F/Nazca Saatchi & Saatchi has released a new series of six stop motion animations to make you hungry to matter.

The animations, which form the centerpiece of D&AD’s Every Pixel Counts campaign for the Next Awards, will be shared across all social channels over the coming weeks before entries close on 22 February.
The campaign spotlights the work of previous Next Award winners and the attention to detail of their creative process.

The animations were created with more 500 acrylic pieces, which were carefully lit and photographed frame by frame. It took seven days in the studio, more than 840 photos were taken, and for the animation and composition, each pixel in each frame of the film was individually separated, treated and coloured.

Production company, Piloto, explained, “We created the motion scenes on the computer, trying to find graphic patterns in movement, and then repeated them manually on the animation table, forming a ballet of Pixels.”

Care for the smallest details is also evident in the choice of sound producer and voiceover for the animated campaign. Dru Barnes, a Grammy-nominated rapper, immersed himself in the different texts before performing them. The six tracks were filmed in one day in New York with Brazilian musicians, Aldo the Band, providing the instrumental accompaniment.