white hat SEO techniques used when trying to improve a website's search engine ranking.White Hat SEO is the opposite of Black Hat SEO. It expect to make a long-term investment on their website,Offering quality content and services,Using descriptive, keyword-rich meta tags, Making your site easy to navigate.

Black hat SEO

Black hat SEO is a techniques and strategies used to get higher search rankings, and breaking search engine rules in short spam of time. It usually focus only on search engines not a human audience.The techniques that used in Black hat SEO are not approved by search engines.They go against current search engine guidelines. It might have some short term positive effect.