In this week’s Parade, the moguls who invest in the next great American inventions on ABC’s hit reality show Shark Tank tell all about the deals, the pitches that make them bite, and how they really feel about each other. Here’s the scoop on Shark Robert Herjavec.

Age: 50 Lives In: TorontoHow He Struck It Rich: Selling his computer security business to AT&T and running the Herjavec Group, a cyber-security technology company.Signature Quote: “I’m a very nice guy, but don’t mistake my kindness for weakness.”Biggest Splurge: “My private plane, a ­Challenger 604. I call it the time machine; it ­allows me to be home with my kids.”Money Invested in Shark Tank Deals: “It’s like the cars I buy—I try not to tell my wife about it. Probably millions of dollars.”Deal He’s Proudest Of: “ChordBuddy [a guitar learning system]. Not just because we’ve made a lot of money, which we have, but we were able to buy a factory and employ 20 people.”Hot Tip for Tankers: “Realize it’s our own money. It’s not a game show.”True Confession: “Somewhere between seasons two and three, I figured out that if the product plays to the audience, the show will have a massive impact on that company.”