Nonprofit Technology News The Industry Buzz

Target Analytics, a division of Blackbaud, Inc. announced the availability of its Grateful Patient Healthcare solution, designed for patient populations, and Very Important Patron (VIP) solution, specific to arts & cultural visitor and ticket buyer populations, enabling rapid identification of donor prospects for annual gift and major gift fundraising appeals.

“Both healthcare and arts & cultural organizations have diverse daily visitors, all of which are meaningfully engaged in an experiential event, but only a select number have the likelihood and capacity to honor that experience with a philanthropic gift,” said Richard Becker, president of Blackbaud Target Analytics. “Our new screening solutions enable both healthcare and arts and cultural organizations to identify annual and major gift fundraising prospects when visitors are meaningfully engaged with their organization, increasing fundraising opportunity identification, effectiveness and donor conversion.”

Target Analytics’ Grateful Patient Healthcare solutionHealthcare organizations create grateful patients on a daily basis, and many of these grateful patients possess philanthropic characteristics that make them prime candidates for an annual or major gift. With Target Analytics’ Grateful Patient Healthcare solution, healthcare organizations can screen lists of in-patient and out-patient files within minutes, obtaining information that identifies and prioritizes donor prospects from recent patient populations, along with intelligence that influences donor prospect engagement, whether that engagement is via direct marketing or face-to-face.

“The healthcare bundle is having a major impact on our daily processes and, more specifically, refining our Grateful Patient program. Our development officers are more fully equipped to meet their day-to-day and annual goals,” said Cherie Menke, system development data coordinator for UCHealth.

Target Analytics’ Very Important Patron (VIP) solutionArts & cultural organizations engage patrons with performances, exhibitions, and events, providing them culturally rich learning and life experiences. Many of these patrons have demonstrated philanthropic behaviors and wealth characteristics that make them uniquely qualified to give an annual or major gift. With Target Analytics’ Very Important Patron (VIP) solution, arts & cultural organizations can screen lists of visitors and participants within minutes, obtaining key data that enables the identification and prioritization of donor prospects, along with information that enables a timely direct marketing or major gift fundraising strategy.

Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration.