Director of Product Marketing - FinancialsWorkday, Inc.

THIS JOB HAS EXPIRED

Workday is actively looking for an outstanding, outbound-oriented Product Marketing Director with the experience, creativity, and drive to bring our innovative SaaS offering to market and drive sales in the enterprise business application space. This is a very hands-on, multi-faceted, and dynamic position.

Position Summary:

The key objectives of this position are to drive the positioning, messaging, pricing, promotion, and sales enablement for Workdayâs Financial Management solution. This person will lead a team of Product Marketing Managers and work closely with functional departments including Corporate Marketing, Customer Marketing, Demand Generation, Product Strategy, Product Management, Services and Sales.

Responsibilities:

Perform thorough market research and competitive analysis to understand and effectively communicate the market dynamics and customer needs.

Serve as a spokesperson for Workdayâs Financial Management solution in industry forums, company events, AR/PR activities and alliance relationships

Lead a team of Product Marketing Managers in the creation of product collateral, including white papers, website content, case studies, data sheets, product previews and presentations to support Workdayâs outbound communication, demand generation, and sales efforts

Plan and execute detailed cross-organizational product launch plans

Support Workdayâs marketing efforts to design and execute on integrated marketing campaigns

Communicate effective product competitive positioning

Position Qualifications

Minimum of 7 years of related product marketing and/or solution marketing experience, with a track record of implementing effective marketing programs and demonstrated ability to drive cross-functional teams to meet business objectives