Can underwear sales forecast who wins the presidency?

Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Boxers or briefs … or thongs or boy shorts? While America’s obsession with various public figures’ undergarments of choice is nothing new, this time the tables have been turned on voters and political pundits. In anticipation of our nation’s imminent election, CafePress released sales figures on its presidential skivvies. Interestingly enough, pro-Obama undies are outselling pro-Romney options in each of the four available styles—the Obama thong being the company’s bestseller—but anti-Obama intimates are also beating those of anti-Romney. Looks like the swing vote belongs to you, our unaccounted for commando constituents?

Then again, unless we’d like the creepy, singing children of the future haunting us after election day, perhaps we ought to give Barack his four more years.

Superman didn’t work in the treacherous conditions of retail, but that didn’t prevent the Man of Steel from quitting his job as a Daily Planet reporter to become a professional blogger. Nevertheless, The Daily Beast says the journalism world is better off, citing Clark Kent as a newspaper “hack.”

From Daily Planet and The Daily Beast to Daily Mail, the British tabloid reports that Lucky magazine took to Twitter to apologize to for its December cover featuring Britney Spears presumably wearing a wig. The teen publication had received backlash from readers and fans suspicious of the pop star’s uncharacteristically low hairline.

Apologies issued on Twitter by the press could be one of many signs that the media landscape has changed forever. According to Gigaom’s Matthew Ingram, that shifting landscape could very well resemble Tumblr—GIFs and all—in the future.

The future of advertising, on the other hand, could be right in the palm of your hands. While The New York Times reports that advertisers are looking for new ways to reach us through our mobile devices, Advertising Age suggests a new means of doing that might be online gambling—that is, if the industry finds a way to get past Google, which currently "doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered in order to win a greater sum of money or other item of value."

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.