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What are Negative Keywords?

Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment.
With negative keywords, you can:

Prevent your ad from showing to people searching for or visiting websites about things you don't offer.
Show your ads to people who are more likely to click them.
Reduce costs by excluding keywords where you might be spending money but not getting a return.

One of the ways to find negative keywords that you don`t even have in your mind is just using Google autocomplete. That will give you all possible keywords connected to your business once you start typing. You can add them in the list of negative keywords if you find them not related to your business. Another technique is using Google "searches related to" that can also prompt you the keywords which you find irrelevant to your add.

A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase. it allows you to eliminate search queries which are unlikely to convert into a sale.

Most frequently negative keywords are connected with AdWords campaign. When you set the keywords which prevent your ads from showing, you are strongly recommended to add some negative keywords, which should they appear, will not trigger the add. These keywords are called negative because they will not drive targeted traffic to your site. You can read more about it here: http://www.semrush.com/blog/articles...sites-article/

While doing your keyword research, your negative keywords should show themselves pretty readily. Use Yahoo's (Overture) Keyword tool (type it into Google or Yahoo if you don't already know what it is) and start putting your keywords in one at at time. When you see keyword phrases with high search volume that are not relevant to your offering but still have your keyword as a part of the phrase, add the modifying parts as negative keywords.

By using Negative keywords,we should easily promote our websites or products to visitors or consumer through search engines.The techniques of adding in negative keywords to search account as it allows you to eliminate search queries which are unlikely to convert into a sale.