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#FollowTheFrog on the Blog

Visit our Frog Business Blog to learn how your business can benefit from participating in the Follow the Frog campaign. Learn How »

Get Ready to Follow the Frog!

We’ve merged with UTZ, and we’re ready to make this year’s #FollowtheFrog campaign bigger and better than ever! To do so, we have moved the campaign to take place in September/October of 2018. Stay tuned for the announcement of the exact dates. You can subscribe for updates in the box to the right of this page, and, as always, reach out to your Rainforest Alliance contact for more information. For questions or details on how to get involved, connect with Debbie Rutstein of the Marketing & Communications team at drutstein@ra.org.

The Follow the Frog campaign provides a platform for you to engage consumers, employees and other stakeholders, such as distributors or B2B customers, while spotlighting your products and initiatives that drive sustainability.

For ideas and inspiration, see some of the activations and impacts of the 2017 campaign in this presentation.

Participate in all or any part of the two-week promotional program highlighting your company commitment to sustainability and support for the Rainforest Alliance. We will soon be posting additional materials, including a downloadable overview sheet on of the campaign, the press release and blogs.

What will the Follow the Frog campaign deliver?

Engage with customers, employees and stakeholders on the issue of sustainability – a key driver in brand choice and purchase decision.