About

FAIR Magazine

CA$ 5,928

pledged of CA$ 5,000 goal

63

backers

Hello, we are Lolita and Camille. Welcome here, wine enthusiast, beer fanatic, home bread baker and all of you curious people!

Statement: We think that fermentation is not only a technical process but also a social and cultural one. It’s almost political. Fermentation inspires art, literature, poetry, painting. We believe that it connects people, changing our way to interact and develop relationships.

In France, when we think fermentation, we immediately think wine (and don't get us wrong, we will talk a lot about winegrowers, vineyards, grapes). In North America, we think beer; in India, bread; in Japan, saké... Everywhere, fermentation takes a central role in our cultural life.

FAIR is an independent art magazine which explores this fermented world, who makes it, how, and the way it inspires people. It inspires us!

And we called it FAIR for fermentation, get it?

Twice a year, writers and artists will bring you stories, essaies, pictures, drawings, poems, and much more! Our second issue features works by (in alphabetical order):

Our first issue was a prototype with a small print-run to introduce the concept of FAIR and assess the interest of our readers around the project. It featured 10 writers and artists and helped us present the wide range of subjects that the notion of fermentation could cover.

We learned a lot in the process of making our first issue. Flawed as it was, it helped us realize how excited artists and writers were to contribute to the magazine, and we are really happy and proud of what we accomplished with a reduced staff and faith in what we were doing!

FAIR magazine was founded in July 2017 by Lolita Sene, sommelier and writer, who is currently living in Toronto, Canada. That's where she met Camille Tourny, editor. They decided to team up for a fruitful collaboration between creating, writing and editing. Launching a printed magazine in our time is a huge challenge but we grew tired of blogging, Instagram-ing, Pinterest-ing... We want something that we can hold between our hands, which will stay through time; something more authentic.

Lolita Sene, publisher & sommelier

Lolita was born in the south of France. She learned about wine in agronomic school; then, "unlearned" in the vineyards where she discovered natural winemakers such as Clos Fantine, Mas Jullien and Leon Barral. Since then, she promotes natural viticulture. In 2015, Lolita created a wine shop, La Galerie, in Paris. She currently writes in the wine column for Munchies (Vice Magazine) and imports natural wines with Wild Vines Inc., Toronto. Also on Instagram: @lolitasene.

Camille Tourny, editor & art historian

Camille is an art-lover, beer-enthusiast French editor who lives in Toronto. She grew up in Lyon, Rhône Valley, where she studied Art History and French Literature. She discovered art publishing when she interned at the Publishing Department of the Château de Versailles. Between 2013 and 2017, she was an editorial assistant at Arthena, a prestigious award-winning French publishing house. She currently works at the Flying Pony, an art gallery and café in Toronto.

The further we can take this, the better! More collaborations, more content, more art. Help us get there! FAIR is a com­pletely vol­un­teer run non-profit orga­ni­za­tion. The first issue - which was only funded by personal savings - made zero profit. We want to stay independent and still be able to present high-quality content.

Our goals: We want to be 100% made in Canada; to print on the best 8x11' paper with perfect binding; to increase the number of pages from 20 to 50; to share our work with the whole world thanks to a larger print-run and a global distribution; and to pay our journalists, because quality also means fair play.

All the funding will be split between collaborators fees (25%), production with design, printing and distribution (40%), marketing costs, rewards and Kickstarter fees. We designed a pie chart (or camembert as we say in French) to explain where the money goes:

By pledging 10 CAN$, you will receive: a digital version of FAIR #2 with your name at the end of the issue.By pledging 25 CAN$, you will receive: a print copy of FAIR #2
with your name at the end of the issue.By pledging 50 CAN$, you will receive: a print copy of FAIR #2 with your name inside + a FAIR tote-bag.By pledging 80 CAN$, you will receive: a print copy of FAIR #2 with your name inside + a print copy of FAIR #1 + a FAIR tote-bag.By pledging 100 CAN$, you will receive: a print copy of FAIR #2 with your name inside + a FAIR tote-bag + a customized tee-shirt "Si tu soufres, je souffre aussi" which means "If you sulfur, I also suffer".By pledging 200 CAN$, you will receive: a print copy of FAIR #2 + a FAIR tote-bag + a tee-shirt "Si tu soufres, je souffre aussi" + a biodynamic giant poster to decorate your home.By pledging 300 CAN$, you will receive: Fifteen print copies of FAIR #2 (business, but not necessary).By pledging 500 CAN$, you will receive: a quater page in our magazine for advertising (business, but not necessary).By pledging 1,200 CAN$, you will receive: a full page in our magazine for advertising (business, but not necessary).

Your support is the only way we can make this print magazine a reality! You're a magical, extraordinary human being for reading this whole Kickstarter! Show us some love and support by following us on Instagram @fairmentation. We're so grateful ♡ ♡ ♡

Risks and challenges

FAIR is a com­pletely vol­un­teer run non-profit orga­ni­za­tion. The first issue - which was only funded by personal savings - made zero profit. Launching a print magazine today is risky and difficult. That's why we've decided to raise funds, because we want to stay independent and still be able to present high-quality content.

Kickstarter is not a store.

Pledge CA$ 100 or more
About $79

limestone reward: 5 copies

You are a book store, a wine shop, a baker, a brewery or any business that likes us. By this purchase, you pre-order 5 COPIES of the issue #2, to be sharing, giving or selling at the retail price you want (around $20). It looks like a collaboration, doesn't it?

Kickstarter is not a store.

Pledge CA$ 300 or more
About $236

root reward: 15 copies

You are a book store, a wine shop, a baker, a brewery or any business that likes us. By this purchase, you pre-order 15 COPIES of the issue #2, to be sharing, giving or selling at the retail price you want (around $20). It looks like a collaboration, doesn't it?

Kickstarter is not a store.

Pledge CA$ 500 or more
About $393

moon reward: 1/4 page advertising

A win-win? You can help us with ADVERTISING. You have a business (restaurant, wine shop, baker, brewery...) and you want to insert your ads in FAIR. This placement is a quater of page (1/4). That's a deal, THANK YOU!

Kickstarter is not a store.

Pledge CA$ 1,200 or more
About $944

sun reward: 1 full page advertising

Best win-win ever: You can help us with ADVERTISING. You have a business (restaurant, wine shop, baker, brewery,...) and you want to insert you ads in FAIR. By pledging $1200, you have a full page (1/1) only for you! THANK YOU!