Psst, have you heard…

Everyone that works in communication shares a wet dream and it spells word of mouth.

Creating something that grows a life of its own without the support of mainstream media is what buzz and viral marketing is all about. But when we talk about creating buzz we seldom mention the dark side of the trade.

(What I really love about the bloggosphere is the fact that a single image like this leads me to a new place that I have not yet discovered. Mario’s blog Melodies in Marketing goes straight into my RSS reader.)

13 Comments

On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂

On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂

On a slightly related subject, the Net Promoter Score (http://en.wikipedia.org/wiki/Net_Promoter_Score)
is an excellent way to rate customer satisfaction based on a calculation of promoters and detractors. Of course a scale of 1-10 isn’t as pretty as a cute illustration 🙂