Empyr Names Industry Veteran as Vice President of New Online to Offline Ad Network

17 Sep, 2015 – Empyr is excited to announce that Andrew Newman has joined its team as the new Vice President of the Empyr Online to Offline Ad Network. Andrew comes with a wealth of experience in the card-linked offer (CLO) industry. He started in the early days in 2010 with Cardlytics helping them to develop relationships with large merchants all over the country, which put them on the map as a leader in CLO.

He then held executive titles at TruAxis before it was acquired by MasterCard in 2012. His time at MasterCard provided him with a unique perspective of the CLO market that will be pivotal to managing the rollout of the Empyr Online to Offline Ad Network which is scheduled to launch in October. Andrew is a talented salesman, a tested leader, and one of the most experienced professionals in this industry.

Andrew joins at an important moment in Empyr’s development as it launches their Online to Offline Ad Network. On participating in this huge undertaking, Andrew said, “In my career I have looked for opportunities to make an impact; to be at the right place at the right time to utilize my knowledge and skill sets. I am confident that joining Empyr at this time is the right move and that I will be able to strategically contribute to their mission.”

Empyr CEO Jon Carder shared Andrew’s enthusiasm, adding, “Andrew is a CLO veteran and one of the most accomplished professionals in the industry. Given Empyr’s ambitions for the future, we need every bit of Andrew’s talent and vision to succeed.”

About Empyr

Empyr closes the loop of Online to Offline Commerce with its ability to track consumers from the point of seeing an ad online to making a purchase offline, and it can track that purchase in under 1 minute. This is accomplished via a direct partnership with Visa®, MasterCard® and American Express®.