The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential

The Social Media Handbook is a comprehensive risk and compliance
management toolkit that walks employers step-by-step through the
process of developing and implementing effective social media
policy and compliance management programs that are designed to
minimize—and in some cases prevent—social networking
and web 2.0 risks and other electronic disasters.

Throughout this important resource Nancy Flynn (an
internationally recognized expert on workplace social media) offers
a guide to best practices for creating safe, effective, and
compliant electronic business communications. The book contains a
thorough review of the risks inherent in employees' social media
use and content and explores how organizations can help manage
behavior, mitigate risks, and maximize compliance through the
implementation of strategic social media compliance management
programs. These programs combine written policies, supported by
comprehensive employee education and are enforced by
proven-effective technology tools. Once these policies and programs
are in place employers can safely take advantage of the marketing
and communications benefits offered by social media.

Covering a wealth of material, the book includes vital
information on topics such as social media and the law; managing
records and e-discovery compliantly; regulatory compliance; privacy
and security; blog risks and compliance rules; mobile devices drive
social media risks; a seven-step plan for social media policy and
compliance management; conducting a social media audit; creating
social media policies; content rules and compliance; policy
compliance and education; reputation management; and more.

In addition to addressing pertinent topics on risk management,
the book contains cautionary, real-life social networking disaster
stories that show how organizations can lose revenue and
reputations, reveals how employees can lose jobs, and explains how
individuals can face public humiliation.

Nancy Flynn is the founder and executive director of The ePolicy Institute. She is an internationally recognized expert on workplace social media, e-mail, and Internet policy, compliance, and communications. She is the author of 12 books including The e-Policy Handbook and The ePolicy Toolkit.

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