Marketing Director

Abrams Books

195 Broadway, New York, NY, USA

Sep 09, 2019

Full time
Marketing
Media-Journalism

Job Description

SUMMARY: ABRAMS Books is seeking a Marketing Director to manage and build the Adult Marketing team. This role oversees the staff responsible for trade/consumer outreach, digital/social media promotion, and marketing design, as well as the execution of title-specific marketing campaigns for high level, select titles. This position will work closely with the Sr VP of Marketing & Publicity to set vision and strategy in alignment with business goals. The ABRAMS Adult list publishes critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture as well as narrative nonfiction and new works of fiction for adults.

RESPONSIBILITIES:

Provide guidance and direction to a 5-person marketing team to help staff develop and execute integrated and strategic marketing campaigns

Conceive, develop and execute marketing campaigns for select titles per season

Partner closely with the Executive Director of Publicity to ensure campaigns include cohesive marketing and publicity support

Listing Logo

Founded in 1949, ABRAMS was the first company in the United States to specialize in publishing art and illustrated books. Now a subsidiary of La Martinière Groupe, the company continues to publish critically acclaimed and bestselling works in the areas of art, photography, cooking, craft, comics, interior and garden design, entertainment, fashion, and popular culture; children’s books ranging from young adult fiction to picture books to board books.

ABRAMS creates and distributes brilliantly designed visual books with the highest production values under the following imprints: Abrams; Abrams ComicArts; Abrams Image; Abrams Press; Abrams Books for Young Readers; Amulet Books; Abrams Appleseed; and a gift and stationery line, Abrams Noterie.