Samsung Galaxy S3 Rival Alert : HTC One X To £432 With Free Contract

To say that HTC and its partners have been very aggressive price wise ever since the Galaxy S3 was announced is certainly an understatement.

The company's flagship device, the HTC One X matches the Galaxy S3 on most counts and yet can be had for much less. Phones4U for example is selling the white version for £36 a month on a 12 month contract.

That's a total cost of ownership of £432, roughly what you'd pay for the phone by itself (albeit unlocked and unbranded).