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Increasingly, the financial success of scripted programming is linked to how well the content can be used across multiple media platforms, according to John Landgraf, the president and general manager of FX Networks. "Scripted content of any kind cannot be profitable on a single window," he said. "What's happening is people are trying to figure out a windowing strategy. Ultimately what sustains this business is a bundled model."

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Increasingly, the financial success of scripted programming is linked to how well the content can be used across multiple media platforms, according to John Landgraf, president and general manager of FX Networks. "Scripted content of any kind cannot be profitable on a single window. What's happening is people are trying to figure out a windowing strategy. Ultimately what sustains this business is a bundled model," Landgraf says.