London 2012 was heralded as a once in a generation ‘game changer’, it was ‘officially’ sold asbeing the catalyst that would finally transform the fortunes of East London and its residents;particularly with regard to housing, educational attainment and employment. Official UK LabourMarket statistics since September 2011 have consistently shown that employment is continuing to risewhilst unemployment is continuing to fall. The quarterly figures for June to August 2014 indicatedthat the unemployment rate had fallen to 6 per cent (‘the lowest since late 2008’), and that there were538,000 fewer unemployed people than was recorded the previous year during June to August 2013.According to the Office for National Statistics (2014) this is the ‘largest annual fall in unemploymenton record’. Even taking into account regional variations, the figures suggest that in particular Londonand the South East are performing well; indeed London (after Scotland) was the region with thelargest decrease in the unemployment rate at 0.9 per cent since the previous quarter. These buoyantUK Labour Market statistics unfortunately mask a number of key issues that are contributing tofirstly increasing numbers of people in work poverty and secondly entrenched worklessness andlabour market disadvantage; both issues are disproportionately affecting particular regions, localitiesand BAME communities (Catney and Sabater, 2015; Fisher and Nandi, 2015).