Category Archives: Life Sciences

Last month, we talked about some buzz worthy technologies including big data, cloud, business intelligence and mobility. This month, we’re continuing our tech talk with some more high-tech sectors that are seeing tremendous growth. Here’s what you need to know:

Marketing Automation
Marketing automation is huge. More and more companies are gaining momentum and fighting tooth and nail for a piece of the pie. Stand-alone technologies such as Marketo and HubSpot have become commonplace within overworked marketing departments. Even large marketing logistics providers are offering solutions that automate the process.

The idea here is to do more with less. Moving campaign management to a single dashboard takes the busy work out of the equation, allowing teams to be more streamlined and strategic. Marketing automation also allows for more targeted communication and performance tracking.

Life Sciences
Life sciences can be applied to anything from pharmaceuticals to the food industry. And you don’t necessarily have to be a traditional scientist to break into this field. From management to sales and technology, there is a wealth of opportunities.

In Massachusetts, the industry is exploding. A 2013 report by the Boston Foundation found the state’s life sciences industry growing at a faster pace than any other­ industry. And with GE moving their Healthcare Life Sciences headquarters to the Commonwealth early next year, more jobs are expected to follow.

Security
With networks being hacked and databases expanding faster than ever before, IT security professionals are in high demand. In fact, the industry is growing at a rate of 24 percent every year, according to Forbes.

The need expands beyond software and computing firms. Think of industries like healthcare and financial, where sensitive data is constantly being collected. IT executive Shan Fowler tells TechRepublic that security is important to “every company, regardless of industry…because technology touches every aspect of an organization.”