New York City (January 28, 2016) – NYC & Company, New York City’s official destination marketing organization, welcomes back the winter edition of NY NOW®, the Market for Home, Lifestyle + Gift, to New York City January 30–February 3, 2016. The semiannual event, New York City’s largest trade show, will display 100,000 products from more than 2,400 exhibitors. The event is expected to bring tens of thousands of trade professionals from all 50 states and more than 85 countries to New York City’s Jacob K. Javits Convention Center. New York City welcomed 6.1 million meeting and convention delegates in 2015.

“New York City is not only the most vibrant and diverse city in the world but also a city that establishes trends in every industry, so it is the perfect location to introduce the new season of unique, compelling and one-of-a kind retail products,” said Fred Dixon, NYC & Company president and CEO. “We are pleased to welcome NY NOW back to New York City this winter and encourage all attendees, whether it’s their first trip to our city or if they’ve come back year after year, to take advantage of all the five boroughs have to offer.”

NY NOW is the premier market for home, lifestyle and gift merchandise. The market offers retailers the opportunity to source from an extensive range of new and on-trend innovative products. This winter, hundreds of new exhibitors join returning exhibitors and sponsors at the market, which also includes a full slate of educational sessions.

“NY NOW’s winter 2016 market is a truly unique market where attendees get to experience the hottest industry trends in an open and welcoming environment, all against the backdrop and bright lights of the world’s most exciting city,” said Randi Mohr, co-director and vice president, NY NOW. “From exclusive product launches to engaging seminars and ‘Only in New York’ events, NY NOW is a can’t-miss market experience.”

More than 2,400 NY NOW exhibitors will display products in three collections: HOME, featuring trends in home decor that include mixed metal accents, the addition of natural elements to interior spaces and statements of self-expression through one-of-a-kind pieces; LIFESTYLE, showcasing products that are multipurpose and versatile, from baby and children’s products that encourage exploration and learning to gifts that trigger a sense of nostalgia and mindfulness; and HANDMADE, highlighting a wide assortment of unique products with profound stories to tell.

Beyond exhibits, market highlights include NY NOW seminars addressing compelling and timely subjects such as color and design trends, sustainability and marketing and retail strategies, all hosted by leading trade and consumer publications and top industry associations.

Some this year’s exhibitors include notable names and local companies such as:

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About NY NOW:
NY NOW, the Market for Home, Lifestyle + Gift, will fill the Jacob K. Javits Convention Center in New York City with three comprehensive collections, encompassing more than 100,000 new and on-trend products in hundreds of product categories. The industry’s most expansive marketplace event will feature an exciting lineup of new and returning exhibitors, as well as a comprehensive agenda jam-packed with a full range of seminars as well as industry events and one-of-a-kind networking opportunities that will provide Market attendees with an unrivaled buying and sourcing experience. Additionally, NY NOW also offers attendees the opportunity to explore everything that New York City has to offer with “Only in New York” events that are unique to the Market, including A Night on Broadway and Gift for Life’s annual industry fundraiser, which provides discounted tickets to attendees and exhibitors.

About Jacob K. Javits Convention Center of New York:
Known as the “Marketplace for the World,” the Jacob K. Javits Convention Center of New York was designed by I.M. Pei & Partners and opened in 1986. The iconic facility has since become New York City’s primary venue for large conventions, trade shows and special events and serves as home to many of the world’s top 250 trade shows, hosting millions of visitors a year. These large-scale events generate up to $1.8 billion in annual economic activity for New York City and New York State, supporting more than 17,000 jobs in and around the facility. Located on 11th Avenue between 34th and 40th Sts., the Javits Center has 840,000 square feet of total exhibition space, 102 meeting rooms and four banquet halls, as well as a range of telecommunications services, including WiFi access. For more information, visit javitscenter.com.