1. To give Entrepreneurs, CEOs, Planners, Marketing and Advertising Executives, Human Resource Practitioners, Public and Private Sector Leaders, and other interest groups insights regarding how the demand for goods and services will be impacted as the structure of the Jamaican population changes over the next 16 years and beyond;

2. To highlight emerging trends and provide participants with a unique opportunity to assess business repositioning in order to benefit from new product and service demands within the Jamaican market place in the future.