LOS ANGELES, CA--(Marketwired - Oct 1, 2015) - Spiral Toys (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, reported that shipments of the internal connected technology components that power the CloudPets™ interactive plush toy now totals more than 1.3 million units since the company launched its retail marketing campaign in April.

The low-energy Bluetooth-enabled communications modules represent the core of Spiral's unique, proprietary technology. Paired with the free CloudPet mobile app, the internally integrated component allows for a new kind of interactive toy experience. The modules were shipped to Spiral Toys' manufacturing and distribution partner for CloudPet final assembly and delivery to retailers in the U.S. and Canada.

CloudPet toy orders have now totaled more than 1.6 million units, with about 300,000 currently in the order fulfillment pipeline and earmarked for holiday season sales. To drive holiday demand, Spiral and its partners are rolling out a new marketing campaign on YouTube and national television, as well as through alternative digital media, like blogs. The new ads will feature adorable animated characters that bring CloudPets to life.

Spiral and its marketing partners developed the new campaign to build awareness of the individual CloudPet characters and increase the usage of the recently released 2.0 version of the CloudPets mobile app. The new version features "freemium" functionality that creates a highly engaging, interactive experience between the CloudPet plush toy, child and family members.

Updated features of the app include new animated stories, games and lullabies, as well as an improved user interface, making interaction even easier for families and children alike.

"Since the launch of CloudPets in April, we have made tremendous progress with our CloudPets connected toys," said Spiral Toys CEO Mark Meyers. "The strong reception we have seen from our customers has set the stage for what we anticipate to be a very strong holiday shopping season."

Spiral Toys also has several entirely new types of connected products that it plans to bring to market next year and in 2017.

About Spiral ToysSpiral Toys (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral offers its products for sale worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit www.spiraltoys.com.

Forward-Looking StatementsAll statements in this press release that are not based on historical fact are "forward-looking statements." The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.