BASSCAR - Literally...

It's kinda funny when the term "BASSCAR" gets thrown around in reference to professional bass fishing. You know, those anglers with their clothing and boats all adorned in sponsorships, reminds folks of similarly decorated NASCAR cars and drivers.

Well, this weekend in Talladega, looks like the #4 Busch Chevrolet SS driven by Kevin Harvick is going true BASSCAR...and TROUTCAR as well!

One side Largemouth Bass, the other a Cutthroat Trout

It's actually part of a cool promotion "Trophy Can" that Busch is running...

"Consumers who find one of the 100,000 gold trophy cans randomly seeded in packs of Busch and Busch Light can capture a photo of themselves with the can and submit it online via Busch.com. They'll then be entered for a chance to win weekly premium prizes including GoPros, sonar systems, tackle boxes, fishing bobbers and more. Five lucky consumers will be awarded the grand prize: the fishing trip of a lifetime to one of four possible destinations to go fishing with professional bass fisherman, Kevin VanDam."

Sounds to me like it's time to put beer snobbery aside and go fishing for a Trophy Can!

Pretty smart marketing. There's a brewing company near where I live called Deep River Brewing. They made a run where they used a fly fisherman on their can. I actually looked for it quite a bit in stores. I don't even really like beer but I would have bought a six pack to get the can.

Every (potential) drinker has their vices. I might grab a Busch or two, just to get the can. Lord knows I've bought enough Star Wars licensed stuff over the past few years that I probably wouldn't have normally.

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