At drupa 2016, Heidelberg launched the Primefire 106, powered by Fujifilm Inkjet Technology. This new generation B1 digital inkjet press is the first commercial offering resulting from this collaboration, and addresses demand for higher flexibility and productivity options within the packaging market.

Fujifilm and Heidelberg came together in late 2013 for the development of a new industrial digital inkjet press. This unique approach using respective R&D resources has resulted in an entirely new product in less than two years.

"Thanks to our strategic partnership with Heidelberg, the major provider and partner for the global printing industry, we are now confident that we can meet the expanding needs of the industrial packaging market," said Shigetaka Komori, Chairman and CEO of FUJIFILM Corporation. "The new B1 machine enhances the range and application of Fujifilm inkjet technology from our proven J Press 720 series in the B2 space. Fujifilm will continue to innovate and deliver value to the growing digital printing industry by expanding our core inkjet technologies which is the cornerstone of this new B1 machine."

"In record time, Fujifilm and Heidelberg have jointly developed the world's first B1 truly industrial inkjet digital printing press," said Dr. Gerold Linzbach, CEO, Heidelberg. "Our original partnership was based on a joint evaluation of Fujifilm's core inkjet technology, and after two years of co-development, we remain convinced Fujifilm is the best partner. Thanks to our close cooperation, we can now present the new digital printing system on our drupa booth, fully integrated into our 'Smart Print Shop' demonstrations."

Drupa 2016 comes to a close on June 10, and attendees have experienced a wide range of OEM capabilities and inkjet technology at the Fujifilm stand, with various inkjet products, including the Samba printhead with unique and highly sophisticated ink recirculation design, driving differentiation of this world-class printhead.

Fujifilm and Heidelberg will market and sell the new solution to their key customers, and commercialization for the new platform is anticipated in 2017.