Nombre de la empresa

Phil & Nikkea

¿Qué te inspira y qué diseño imaginas para tu empresa?

We want a logo designed for our personal brand. We are professional speakers/trainers/consultants who help entrepreneurs grow their businesses. We combine proven, effective strategies to build profitable businesses with integrity & spirit based laws of attraction. We provide ways for clients to attract ideal clients, increase their sales conversion, build and lead a strong team, be client-centered, systemize their business for sustainable, scalable growth. We also have personal growth tools for them to transform their limiting beliefs and create and organize ideal living and working environments. Health, ecology & sustainability on all levels are important principles to us in business & personal life.
Our current website is http://www.philandnikkea.com - it needs a major overhaul of design and we're starting with the logo. We don't like anything in the visual design.

Lo que desea

Logo Must Include Name: "Phil & Nikkea"
Must Include Tagline: "Where Entrepreneurs Go To Grow"

We are positioning ourselves as the high end leaders of the speaking/training/consulting industry, so it must have an elegant, sophisticated, prestigious, quality, luxury, classy, even royal feel that's fresh, clean & professional. Like the Rolls Royce/ Rolex/ Ritz Carlton/Diamond level of our industry.
We like clean, simple, elegant lines.

Relationship of logo graphic & name:
It might be nice to have the logo be the "&" sign of "Phil & Nikkea", but not attached to that. Since we're husband & wife, it would be nice if the graphic showed a physical closeness or connection between the "Phil & Nikkea" names somehow, as well as a balance between masculine and feminine.
Possible image for "&" sign - the koru (unfurling fern) - found in New Zealand (not attached to this)
Font: prefer san serif w/ rounded vs. sharp edges

Additional notes about color:
Our plan is to have each course offering and info product (including book & product series) keep the gold and black brand colors, and each will have a different tertiary color in exactly the same location, like a template.
This will provide a sense of continuity through a curriculum.
See an example of this at: http://www.lindazander.com with her book series – has a feeling of continuity throughout

Image:
Symbol:
Our chosen symbol for this brand is either:
1. an upward arrow at a 45% angle
↑ - correct arrow, but at a 45 degree angle
♂ - correct arrow at a 45 degree angle, but without the circle
We’ve chosen this because:
The sign of the archer symbolizes the projection of self toward new horizons both literally (long voyages of exploration) and metaphorically (deep or far reaching)
OR
2. Circle with a dot in the center: a circle with center point represents the creative spark of divine consciousness that exists in every individual, linking him or her to the source and origin of life, and making him or her the co-creator of the world. In astrological psychology, it stands for the desire to live and the individual’s life energy. In the body, it symbolizes the heart, the blood circulation, and the backbone.

Impact Word: (What- Intangible – The intangible impact of what they get)
Freedom/free
Freedom/free Synonyms:
independence/independent, emancipate/emancipation, release, autonomy, carte blanche, privilege, free reign, liberty/liberate, sovereignty, clear
Sentence:
Imagine the freedom you’ll enjoy when you have the confidence and the tools for success that will make you unstoppable.

Concept Word: (Way – How – the way and how we deliver our products/services)
Lead/leadership
Lead/leadership Synonyms:
Command, control, direction, guidance, influence, domination/dominance, sway, mastery, charisma, potency, supremacy, authority, counsel, management, supervision, rulership, government, shepherding, pace setting, trailblazing
(P.S. : runner up words: catalyst, mentor, integrated)
Sentence:
We will lead you through step by step proven systems designed to expand your business, “add a zero”™ to your revenues, and multiply your profits so you can have the life of your dreams.

Philosophy Word: (Way – Why – why we deliver our products/services the way we do)
Sustain/sustainable
Sustain/sustainable Synonyms:
Keep up/keep going, maintain, continue, support, nourish, nurture, endure, withstand/stand, uphold/hold, feed, provide for, carry the weight of
Sentence:
Having sustainable and scalable systems in place in all three areas is the only way you’ll have the wealth and success you want…and the freedom to enjoy it.
(P.S.: runner up words: integrated, viable)

Character: Idealist
Character Temperament: authentic, inspiring, enthusiastic,
intuitive
Character Style: harmony/balance, ultimate win-win, universal greater good; applied wisdom, optimism, passionate
Character Areas of Interest: education, personal growth,
results
Business Character Type: It catalyzes positive thought and action
The Benefit Of My Business Character Type Is: It inspires people to see a bigger vision for themselves and the world
Character Design Targets: logo could be featured in
Entrepreneur Magazine, Forbes or Inc, Selling Power

No quieres

• We hate anything with a cartoony, cutesy or caricature look.
• We don't want anything busy or cluttered.
• We don't want anything that looks low end, cheesy, or cheap. It can't look low budget.
• If it doesn't look high end, elegant, classy, or sophisticaed, we won't like it.
• If it's too dark with not enough white space, we won't like it.
• We don't like informal, sloppy, cartoony fonts or images that look hand drawn
• We don't like the design of our current website landing page which is http://www.philandnikkea.com
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