A post shared by Kim Kardashian West (@kimkardashian) on May 22, 2017 at 9:56am PDT

However, a deleted scene from Keeping Up With The Kardashians could prove that she doesn't even use the product, telling her co-star the endoresments are “part of her job... They don’t care [if I look into the camera] … they just want to see my face with the product.”

Not-for-profit organisation Truth in Advertising Inc. have made sure the Kardashian family use the hashtag #ad when promoting products on their social media.

The organisation's Executive Director has come out to say, “As a matter of FTC law, an endorser cannot talk about her experience with a product if she hasn’t tried it. And if an endorser tries a product and thinks it’s terrible, she cannot then say the product is great.”