The Unskippables: Top 10 ads of April

Here are ads that performed best the through a combination of popularity and promotion on YouTube India over the past monthETBrandEquity | May 10, 2017, 07:54 IST

The YouTube Ads Leader Board represents the Top 10 ads on YouTube in India that resonated most with audiences over the past month and recognises the brands that performed best through a combination of popularity and promotion.

Is the poor bua in this ad a luddite, unfamiliar with new-fangled geegaws? Or is she in fact a bully (of the cyber variety naturally), mercilessly trolling her smartass houseguest (Dipika Padukone)? It looks like people spent a lot of time watching this, trying to figure it out.

Selfiestan is the place to get the selfie, the welfie and the gotohellfie according to Alia Bhatt and her dancing entourage. This attempt at rad rhymes, perhaps unwittingly, treads into Jean-Paul Sartre territory, evoking ‘hell is other people.’ Especially when they invade your chunk of Selfiestan.

A long format film about the dubious joys of driving around in a new car with a friend. As is the case with all such films that linger past the two minute mark, the cast and the brand do a merry dance trying to keep it real, while its, of course, manifestly unreal.

Shortly after mysteriously wrathful Hrithik’s motivational spiel to timid, tired Hrithik, people are running marathons, lifting weights and doing yoga. If this had been a minute longer, they’d have probably been doing all these things, simultaneously. Viva la motivation, courtesy clones from a parallel dimension.

This one probably hits too close to home. Especially if you are I-League champions Aizawl FC. Not cricket. That’s football. The ad opens with the fictitious T20 team Chonkpur Cheetahs lamenting their sad state of affairs: Talent and top player hai, but no jersey and no equipment. Sapne hai lekin unke tayaari ka saman nahi hai. Only in Aizawl’s case it’s the lack of celebrities and millionaire backers.

An older couple on their first trip to Goa use the miracles of technology and 4G (when it actually works) to make a video call. On the line is their daughter who helps them spot the pony-tailed driver at a crowded train station. We reckon credit for this one should go to the casting director.