Maggie Gyllenhaal's Sexy New Ads!

Never one to shy away from tackling a tough role, Maggie Gyllenhaal tackled being the face (and barely covered body) of racy British lingerie brand Agent Provocateur less than six months after giving birth to daughter Ramona! Agent Provocateur designer Serena Rees, who praises Gyllenhaal for being a “smart, intelligent, sexy strong woman,” tells PEOPLE that the new mom not only looked “amazing” but was a “very-hands on” mom with Ramona. The current campaign featuring Maggie is called “Lessons in Lingerie,” to be followed in November by the next “episode” called “Lady of the Manor.” To see more images of Maggie or buy the luxe lingerie (prices start at $70 for briefs and $130 for bras) she’s modeling, check out agentprovocateur.com.