Swansway Makes Kids the Starrs

Circus Starr, a unique social enterprise, founded in 1987, has won the continued support of Crewe-based, Swansway Motor Group,

The family-owned business has been supporting Circus Starr since January 2016, as director, David Smyth explained, “Since the beginning of 2016, we’ve been donating £20 to Circus Starr for each car we sell on the Motability scheme; that’s the cost of one child and their parent or carer going to a Circus Starr performance. And for the children who attend a Circus Starr performance, it’s so much more than a trip to the circus, it can be life-changing”. (click to see video)

By the end of September last year, Swansway had donated almost £36,000 to Circus Starr and the company has committed to offer their support throughout 2019. Delighted Fundraising Team Trainer, Simone Unett, explained, “One in twenty children are born with a disability; 4.5 million children are living in poverty and would simply never have the opportunity to see a live performance”.

“Circus Starr allows the whole family to share a truly magical experience, free of any worries, knowing their needs will be met and their senses wowed. It’s a place where families, who too often miss out on fun can relax, be themselves and feel included”, added Simone.

The circus provides fun, the chance to escape from their difficult everyday lives and that’s something David Smyth applauds, “I’m a dad of three children myself and every time I come along to support Circus Starr I’m humbled by the experience they give these children and their families. Seeing how much the children enjoy it, their smiles and their families’ smiles is very emotional for me as a Dad and I’m so proud that our family business is helping Simone and the Circus Starr team make a real difference for other families”, added David.