The festival takes place over Labor Day weekend, Sept. 2-4, and features ZZ Top, Stone Temple Pilots and Bret Michaels.

Promoters are offering a half-off deal on the Passport Pins this week, which allow festival-goers to attend all three concerts. The tickets normally cost $35, but are discounted to $17.50 through July 31. Tickets for individual concerts will cost $20 on the day of the show.

Tickets, Passport Pins, and VIP Experience Passes are onsale through all Ticketmaster outlets, including online (www.ticketmaster.com) or by phone at 800.745.3000.

In addition to the concerts at the 5th Street Main Stage, bands will perform free at oceanfront stages at 17th Street, 24th Street, and 31st Street.