The article is a great read and discusses the question of whether a greater prevalence and access to music means that people care more about music - and whether they will pay for that music.

A great point raised in the post - "In 2013, the difference between a friend and a band is inconsequential in terms of how it's represented on your screen. So, if you look at the media landscape in terms of how we engage with media, it's all self-normalizing at this point. Friends on Facebook, music, something on Reddit, a video, it doesn't have any difference."

And on the parents of kids who are hardly listening to music at all these days - "These are intelligent people, with good education and financially better off than most people I would guess, yet they don't teach their kids the value of appreciating art, let alone paying for it".

Our school systems have chosen to almost cut out the creative side of education, music, art, creative design and art exploration, no more home economics which teaches life and cooking and sewing and fashion design because of budget. The students who are affected by the creative side are enthusiastic about projects, learning, creating, developing and this builds a balanced person full of life and energy and enthusiasm for exploration and a love of music and arts. We need music, art, design, sewing, cooking, and creative crafts back in education and they have a chance to experience different things before they have to make LIFE CHOICES!

Thanks for the feedback Lora. I definitely agree with you. Life is broader and deeper than the non-creative types of subjects more focused on in schools. Interestingly I received the same comment this morning via Linked in, A. Rizzi posting "The appreciation of music is also taught less in our schools these days compared to three or four decades ago. I suppose a lot of kids have to find the seeds of appreaciation on their own without guidance outside of the internet".