The updated logo provides a new, fresh image for the Des Moines Women’s Club that is more representative of its current membership. The circular icon alludes to the fun and informative conversations that occur each week at the round tables in the Art Gallery. The many bright colors reflect the club’s diverse membership. The revolving circles represent the club’s expanding outreach into the Des Moines community that circles back to the contributions of individual members. The distinctive, sans serif font achieves a more modern look while the slightly larger size of the words, Women’s Club, emphasizes the importance of women connecting and working together.