The Finals Logo Should Be More Different From The Playoffs One

I am not saying the logo isn’t well made. The logo is fine. However, the importance of the NBA Finals had typically been made immediately apparent by the logo. The sophisticated written wordmark with the trophy in the background was special. This new thing is way too similar to the new Playoffs branding.

In my opinion, there should be a stark difference between the logo promoting a first round game and the NBA Finals! Reaching the NBA Finals means reaching a special echelon in the sport of basketball. The logo should reflect such.

The NBA Finals logo has become so iconic to me and I will miss it. Listen. I understand what they are doing. I really do. I understand their desire for consistent branding and colors for the Playoffs and the NBA Finals. I just don’t like it.

But I expect, like most changes like this, we will eventually get used to it and accept our lack of control in the whole matter.