Amar Ujala assigns creative duties to BEI Confluence

BEI Confluence, which has bagged two major accounts in the last 24 hours, has added another high profile account to its kitty. The agency will be handling the creative account of Amar Ujala. The size of the business has been pegged at Rs 6-7 crore.

Devraj Basu, Regional Director-North and East, BEI Confluence, said, “I am really happy to win this business. Right now we will be focussing on the Uttaranchal and Uttar Pradesh areas.”

He further said, “We are currently doing below the line activities like mailers, promotions, etc. Our focus right now is on print ads, which have been appearing in all national dailies in Uttar Pradesh and Uttaranchal for the last three months. Billboards have also been set up UP and Uttaranchal areas. A TVC will be unveiled at a later stage.”

Amar Ujala currently serves the UP market with editions from Meerut, Agra, Noida, Moradabad, Bareilli, Benares, Kanpur and Allahabad. With the Aligarh and the Gorakhpur editions, the paper will add its ninth and tenth editions, respectively.