reflective display technology consisting of millions of microcapsules containing negative/positively charged white and black beeds. Printed circuitry allows for an electronic display that is as easy to read as paper, consumes significantly less power and is cheaper to produce than many of today's displays, and can be printed on numerous surfaces -- even flexible ones! this technology may revolutionize the print industry in the very near future.

Hey, how come that magazine only has 2 pages?
Why, it's made of e-ink dear!