Monday, January 12, 2015

The public wants, and expects, all
sorts of consumer electronics — from those used in their homes to those found in cars to those
being carried around in pockets, purses and knapsacks. But being able to SEE this influx
of ever-new technologies isn’t as easy as it once was, due to the lack of
retail outlets where the products can be presented. So it shouldn’t come as any
surprise that the Digital Entertainment Group (DEG) should award Video &
Audio Center the prestigious honor of being the Hardware Retailer of the Year —
anyone who has ever gone into a Superstore knows that means being surrounded by
the latest technologies. But the award means more than just that. But first
what was seen that day.

It was quite an honor — more than 400
of the top motion picture and consumer electronics industry elite gathered to
pay homage in Las Vegas, flanked by press media that came from every point of
the globe;Joseph Akhtarzad, Video &
Audio Center co-owner being joined by Senior Technologist, Tom Campbell.
Akhtarzad said: “I’m
so proud to receive this prestigious award acknowledging Video & Audio
Center’s leadership in launching
new technology to the world for over 30 years,” while Campbell pointed out that
“major manufacturers have come to rely on Video & Audio Center to launch
meaningful, new technologies first to the nation, and to the world. It is most
gratifying that DEG has given their top recognition to Video & Audio Center
for this achievement.”

What the award means is recognition of
the ability of Video & Audio Center to provide a first-hand, first-look at
new technologies as they are being birthed. Not weeks or months later but right
at the front of the stage where they can be stared at good and hard. Want
examples?

Or…but the point is made. Consumers are able to get close and
see the excitement that otherwise would only be available in print or on a computer/phone/tablet
screen. And to make a direct connection with that product in a way that
otherwise wouldn’t be possible. Perhaps the cliche, “Seeing is Believing” should
be changed to “Seeing is Understanding.”

To
further this aim, Video & Audio Center makes sure that its staff — those
the consumer interacts with — is fully trained to understand not just the “what”
of the products but the why: how their use can benefit the one looking to take
them home. That is an important component reflected in the company’s success
and in their having received the award.

But
perhaps even more important is that the philosophy behind Video
& Audio Center furthers the consumer electronics industry in
general: those products that otherwise might fall by the wayside due to a lack
of an understanding from only being viewed “remotely” is nipped in the bud.
Consumers become more learned through their interaction with the latest
technologies when they are in a Video & Audio Center Superstore because it
is in front of them — it’s something real and what it can do becomes for them
real also. All this bodes well for furthering new technologies which will
ultimately become the next standards for consumers to have.