Building and growing your business will surely involve working with design agencies at some point. They can be critical in giving you the edge to stand out in a cluttered marketplace. But, for you to get the best out of the process, there are a few pointers to bear...

The date! What’s the launch date? The million-dollar question! And the answer is 42. Week 42? No, seriously. Picking a date is as fraught as Blind Date. If stocked in retailers, it will help massively if the brand launch fits in with their time frames; most...

For a brand to undergo a successful re-launch, there are certain ingredients that need to be present: Design Yes, this is an obvious one, we know. But not to all of us! Key design elements that represent the core of the brand will need to be retained or enhanced. And,...

The story of the Tropicana packaging re-design reminds us that re-designing and re-launching a brand is fraught with hurdles that must be carefully navigated. But these lessons aren’t only reserved for the big guys. There is something here for all brands. The...

The growth of the online world has meant that we can now connect with others not just in our neighbourhood but also around the world. As individuals, we can do this through blogging and sharing podcasts. As businesses, we use technology to deliver our services online...