If you’re already taking advantage of Amazon’s Prime service, this is a post for you. And if you’re not, it might be a good idea to pay attention too. Why?

Well, the company announced today they are raising prices on their Prime service to $99 from its current level of $79. Students will pay $49, up from $39.

New members have until March 20 to sign up for $79, according to the company, while current members will see the price increase to $99 at their next renewal. Guess they’ve gotta pay for those drones somehow, right?

Members whose accounts are set to renew before April 17 will be charged $79. Lucky them.

Currently, members get unlimited free two-day shipping on eligible items, free streaming of movies and TV episodes, and free e-book borrowing from Amazon’s library of more than 475,000 titles. It’s expected that Amazon will offer additional services and perks to help soften the blow of the price increase. But so far, no word on what those might be.

In the meantime, if you haven’t signed up yet, now would be a good time. Check out more at the official Amazon Prime page.