According to All Things Digital, Spotify has captured the eardrums of no less than 1.4 million American users.

“Wait, what’s the deal?”, I hear you say. “Facebook has got more than 700 million users! That’s a tiny drop in the ocean!”

To that I can answer categorically “No, it’s not”.
Just to put things in perspective, Rhapsody has 800,000 registered users. And it took Rhapsody 10 years to get there. So, Spotify is doing things right so far. Specially when we take into account that out of these 1.4 million users, 175.000 have bought a subscription. That’s a conversion rate of approximately 12 %.

If Spotify manages to keep the momentum going, one year to this date it should have hit 20 million users. And if the conversion rate remains the same, about 3 million of these are going to be paying for the service.