Black Friday Online Sales Hit $3.3 Billion, Mobile Up 33%

Online sales surged 21.6% to $3.34 billion on Black Friday, Adobe Digital Insights reported, much better than the 11.3% gain predicted. Shoppers rushed to take advantage of Friday's online deals in the final hours.

Sales from mobile device topped $1 billion for the first time, surging 33% to $1.2 billion, Adobe Digital Insights said.

Amazon (AMZN) said Friday that Thursday-Friday sales would top year-earlier purchases. That's not a surprise given Amazon's rapid growth and huge share of overall retail sales growth. Target said Friday that holiday sales generally were strong.

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