adMarketplace Taps Tolson From GroupM Next

AdMarketplace, a programmatic marketplace for
search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will oversee agency development in the new role, per a release.

Tolson was formerly at GroupM, where he most recently served as managing director and senior partner at GroupM Next.

“[Tolson] will play a key role in educating the industry on the
value of programmatic search advertising and how it can deliver performance at scale for brands,” stated James Hill, CEO of adMarketplace.