Between sequelitis, franchise fatigue and now OTT fatigue, it’s no wonder that theater chains across the US are all reporting decreases in attendance. US consumers are more fractured than ever, harder to predict and becoming as difficult to track down as an original story idea.

HOLLYBLOGS

Alex Evans, CFA, is a Managing Director in L.E.K. Consulting's Los Angeles office. He focuses on consumer-facing sectors encompassing both retail and media. He specializes in a diverse set of verticals, including Health & Wellness, Food & Beverage, Specialty Retail, Sports/Live Entertainment, Television and OTT/Digital Media.