This is a great short film by Martin Scorsese, THE KEY TO RESERVA. It supposedly comes from a few pages (3.5) from a recently discovered Hitchcock script.

So this is a Hitchcock film, as envisioned by Scorsese. GREAT film experiment….we need more of these.

EDIT: This is, in fact, a very long and elaborate COMMERCIAL. I thought so, but wasn’t sure. The REALLY CLOSE UP on the bottle of wine, and the hammy behavior of Scorsese should have been hints…as well as the MUSIC. But…whatever. I still liked it. And I still liked the Ad that he did for American Express last year…having to “re-shoot” his grandkid’s birthday.

Comments

Philip

November 29th, 2007 at 5:52 PM

You’ve been suckered! There’s no such thing as “The Key to Reserva”. This is a commercial for Freixnet, a Spanish wine company that does very elaborate spots every year during the holidays. Notice the label on the bottle? This one is by Scorsese and it spoofs his devotion to film preservation. It’s a great job, but he’s clearly making fun of himself.

Shane Ross

November 29th, 2007 at 6:07 PM

Notice how I said “supposedly.” I figured it was SOMETHING, and that it might have to do with the wine. But I wasn’t sure. I know of the American Express ad that he did about his kid’s birthday…and he was acting VERY odd…so I thought it was something.