Heineken owns and manages one of the world's leading portfolios of beer brands. The principal international brands are Heineken and Amstel. Heineken is positioned as a premium brand, except for their home market in the Netherlands. Heineken is the leading beer brand in Europe and Amstel is the third largest. In Europe, Amstel is positioned in the mid-priced mainstream segment, the largest segment of the market, and is available in more than 90 countries around the world.

Authenticity logo has been specially developed to communicate and reinforce the brand's brewing quality, heritage and authenticity. Its primary application area is direct beer related items.

Heineken International

Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2007, Heineken owns over 119 breweries in more than 65 countries and employs approximately 54,004 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo, Tiger Beer, Å»ywiec, Starobrno, Zagorka, Birra Moretti, Ochota, Murphyâ€™s, Star and of course Heineken Pilsener. Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago.

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