Hello!
I am Yashi Sikaria, a student of Retail and Exhibition Design at
MAEERâ&#x20AC;&#x2122;s MIT Institute of Design, Pune.
A creative and logical mind helps me think in a way where function
become more important than the form.

This portfolio is a brief glimpse into my experience in design
learning.

DISPLAY UNIT
To design a display unit for Vanguard Tripods,
to be placed in multi-brand stores.

Classroom Project
Semester 7

DISPLAY UNIT

CONCEPT DEVELOPMENT
Can be placed against the wall or in the
aisle or along the facade

Increases visibility from the sides

Top View

Section AA’

Space for branding

Lighting from top

Head of the tripod can be tested
without removing it from the unit

One tripod from each of the four
ranges of tripods can be placed

Holds the tripod in a confined and well
defined space
Convenient to remove and place back

• The brand name is visible from a distance.
• It need not be an assisted sales.
• The form relates to Vanguard’s logo.
• Visually, the display is neat and organised.

Glossy finish
Powder coating
Mild steel sheet

SET DESIGN
To design the set for the finale of the televised
event Mahindra War Room.

Live Project- Competition Entry
Semester 7

SET DESIGN

CONCEPT

Top View of the entire space

Short listed by Mahindra for the top three entries for the televised
event, War Room.
The given theme of ‘disruptive innovation’ is translated by
showing elements ‘breaking away’ from the usual forms and
creating a new form or an idea.

View of the stage

SET DESIGN

CONCEPT

View of the entire stage from the opposite end

SPACE DESIGN
To design a space that promotes the values of
Tintin graphic novels and increases its sales.

Classroom Project
Semester 7

SPACE DESIGN

CONCEPT DEVELOPMENT

Adventure
Travel
Mystery
Explore

STRATEGY

CONCEPT

To give a live and interactive experience of
Tintin graphic novels. In the process, making
the consumer collect points which could be
redeemed for Tintin books and goodies. This
would in turn increase sales.

• To design a large, temporary, Tintin adventure park, that is set up on
any open ground in a city, for a few weeks.
• The look and feel of the space and the activities conducted here will
be based on the books, thus making it relatable.
• Activities will be divided on the basis of the continent they occurred
in, giving the feel of travel.

Plan View of entire space

EUROPE

A

i

MOON

s

America

A

A
C
I
FR

A

AUSTRALIA

ENTRANCE

exit

SPACE DESIGN

AMERICAN PAVILION

Inca Court

llamas

Water Fight with
the Llamas
Touch Screen Game

Boat ride through
the waterfall

Boat Ride
Waterfall
Rascar Capac
Arumbayas
Temple
Dark Tunnel

Touch Screen Game
against king Rascar
Capac
Maze with a view of
the lake

Climb to the top of
the pyramid

Red Indian Village

Catapult, the Red
Indian way

Entrance

PLAN VIEW (Zoning)
DETAILS
• The entire space is divided into seven different zones, with each zone having a
different look and feel, based on the activity/game conducted there.
• Crew members will be posted at certain locations.
• With each activity performed, the consumer gets points which can be
exchanged for goodies or books.

Darts

VIEW FROM TOP (Activities in each zone)

SPACE DESIGN

RED INDIAN VILLAGE

SPACE DESIGN

LAKE & BOAT RIDE

Space to board the boat.
The graphics on the partitions are scenes from the books.
The speech bubbles on them make it interesting.

While on the boat, one can see the entire forest area.
There will be crew member who will row the customer over the
lake and then through the waterfall.

EXHIBITION DESIGN
To design and set up an exhibition showcasing
the work of students at MIT Institute of Design

Live Project
Semester 5-6

CONCEPT

Retail & Exhibition Design

ISED panels and models

EXHIBITION DESIGN

Transportation Design

Plan view

The space assigned was the instituteâ&#x20AC;&#x2122;s foyer with two
adjoining rooms. Primarily the space was divided such that
there was a hierarchy and a definite flow of the visitors. Then
exhibits of every discipline were assigned a definite space.

EXHIBITION DESIGN

PHOTOGRAPHS

Original work of the foundation and pre-discipline learners were
exhibited as these are the years one acquires skills.
The exhibition was called Route, a name that reflects the path
traversed by learners and displayed in their work in the exhibition.

EXHIBITION DESIGN

PHOTOGRAPHS

Muslin cloth was used as a backdrop for the panels as it helped to
cut the light coming in, which would otherwise make it too difficult
for the visitors to view the panels. Yellow halogens were used to
give a warm effect. The panels were vinyl printed on foam sheets
and the models were displayed on stools made of MDF and steel.

VISUAL MERCHANDISING
To revive the brand, Yera glassware, through
an attractive visual merchandising

Classroom Project
Semester 6

VISUAL MERCHANDISING

CONCEPT

Top View

Removable tags
Front View

Side View

• People are unaware of the wide range of products offered by Yera. Thus Yera
can display samples of the same.
• Modular kitchens, which are popular with the targeted 22-35 year olds,
was the inspiration for the display unit of Yera glassware. This makes it look
contemporary and relatable.
• Having a basic structure, the unit gives Yera the flexibility to accommodate
any product. Thus, the products on display can be changed from time to time.

Can be placed on a
table or shelf

Any type of glassware can be placed

Can be hung on a
wall or pillar

VISUAL MERCHANDISING

CONCEPT

EVENT DESIGN
To revive Yera glassware, by organising an
event promoting the brand

• To design a cooking competition at the city level where the glassware used
and presentation skills will be as important as the dish prepared.
• Making people use the glassware to rebuild the trust.
• To treat the space, the colours used and the name of the event such that, the
target audience can relate to it.
• For ease of functioning, the entire city is divided into 5 zones and the winners of the competition from every zone competes in the final round.

PRE-EVENT
PROMOTION

Yera packaging is used like the drop box for
the registration cards, to reduce expenses

REGISTRATION

EVENT DESIGN

FIRST ROUND

The preparation is kept
on the Yera wall.

ID card and an apron

REPORT

At the Yera desk at the
allotted time

INGREDIENTS

PICK A
CHIT

Use the Yera glassware that
is mentioned

DETAILS
Venue: Outside/Near a BigBazar (considering it is a sponsor
and is providing the ingredients required).
Day: On the weekend. One day in each zone.

Collect within 5
minutes

COOK

Any dish in 20 mintes

PRESENT

WINNER

In Yera glassware

Qualifies for the final
round.

EVENT DESIGN

FIRST ROUND

Reporting Desk
Cooking stands

Plan View of the event

Look and Feel

Rasoi Star at the location

EVENT DESIGN

FINAL ROUND

Chefâ&#x20AC;&#x2122;s hat, Apron,
ID card for each
contestant

REPORT

At the Yera desk

INGREDIENTS

COOK

PRESENT

JUDGE

Collect in the first half
hour of the total two
hours

Prepare the main course
for dinner, for two people

Lay the table using only

Judges go to each table
and give points

DETAILS
Location: The most popular and largest BigBazar
Day: Sunday

Yera glassware.

WINNER

Receives cash prize, Yera
glassware and recipe
column in a newspaper

PANEL GRAPHICS
Designing a panel on the structural colours in
butterflies and moths.
Classroom Project

Semester 5

MODEL MAKING
Making a scale down model (1:10) of an
existing retail store.

Original Store
Photographs

Classroom Project

Semester 4

Photographs of Model:

CURRICULUM VITAE

YASHI SIKARIA
born 11 Jan 1991.
th

EDUCATION

ACHIEVEMENTS & ACTIVITIES

Holy Child School, Guwahati
Class 10: 85% (State Board) 2007

Received Governorâ&#x20AC;&#x2122;s Award for social service as a member of
the Junior Red Cross Society, India.

F.H.S. School, Guwahati
Class 12: 93% (CBSE) 2009

Won the first prize for designing a window display using Postits, an event sponsored by 3M, India, at an inter-college festival.

Intern at FRDC, Bangalore
June-July 2012
Worked on the AutoCAD drawings of point of sales of Benelave,
a high-end sanitary ware brand.
Involved in conceptualizing a flagship store for Biba.
Researched on innovative window displays for Baggit