“…if that means doing something that pisses off my wife or makes things uncomfortable, then I got to deal with it. But, my job is to make good radio.” – Nick Wright

When you google “Nick Wright,” you’ll get links to two separate people–a huge bodybuilder… and then the Nick we talked to!

He’s the opposite from the bodybuilding Nick Wright in stature, but not in opinion at all.

Nick was an instant success in sports talk in his hometown on Kansas City before taking the leap to a top-10 market at Sports Radio 610 in Houston. You don’t do that without being uniquely qualified as an entertainer.

He doesn’t give a sh*t what you think while at the same time having the self-awareness to know that he’s not right all of the time.

Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR. I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.

INSIDE THIS EPISODE…

Nick talks about his sports radio addiction beginning at a young age, by calling into radio shows. [3:58]

Nick talks about how there was never a moment where there he didn’t think he’d be in sports radio. [7:53]

Nick talks about the first time he thought he was good at his job. [11:15]

Nick on how hard it was for him to leave a successful job in his hometown. [13:57]

Nick on what it’s like to criticize other media members in his market. [17:53]

Nick on the biggest differences between doing his team-based show during the week and his solo show on the weekend. [20:32]

Nick on the maddest he’s ever been on air. [23:26]

Nick on whose great at sports radio. [26:13]

Nick on his biggest pet peeves of other sports radio hosts. [30:11]

Nick brings up a story about Adam Carolla that bugs him. [33:40]

LINKS AND RESOURCES MENTIONED IN THIS EPISODE…

Audible: I know you love audio. So I teamed up with Audible and if you haven’t already, you can grab an awesome audiobook from their enormous library of over 180,000 titles for FREE. Go to aboutsportsradio.com/audible.**

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Social media makes working in other markets and transitioiung into another market much easier than it would have been in the past… Which I think would make most people a little more comfortable with trying that move from your hometown market. And if you had success in your hometown market and you didn’t burn any bridges on your way out of town you should always be able to come back if things don’t work out when you get to the new place.

Then as you begin to learn the market for yourself in person by getting out into the community with the your listeners, going to games, interviewing players/coaches and listening to callers etc. you have a much better understanding of what’s going on in your new market before you ever set foot into it.

With how good technology is and all of this information and news at our finger tips it makes working in someplace new or that you aren’t familiar with much easier than it would’ve been just 10 years ago. And you can use that to help you get prepared to for the move to a new market and get familar with that areas topics, issues, teams, players and check the pulse of the fan base and media. Once you arrive and start working in the market you can lean on that to know what you should be talking about, to make faster connections with other local media members for guests and learning the sports landscape from them.

http://collegebasketballtalk.com Zach McCrite

Zack, I’m totally with you. Social media has helped immensely. I found myself mildly educated in the markets outside of my home market in fairly quick time. That is to say I could at least keep my head about water. I wasn’t (and still am not) an encyclopedia of sports in my non-home markets, BUT social media was the biggest help in making me sound half-educated on the market in the early stages.

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I don’t mind a host that is not from my area as long as the host is knowledgeable about sports.

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I’m with you Robert. There’s certainly a transition period for new hosts from out of market, but in my experience, you can still gain the respect of ears of most of the audience over time.

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I’m not in the business, but I am an avid sports radio listener. When I hear a host on a local station who isn’t from my town (Pittsburgh), and he gives a strong opinion on a local topic, my tendency is to always wonder where his opinions are coming from. I know it is wrong, but I always assume that local people have a better feel of the sports landscape in the area, and I trust their viewpoints more, because they have lived it their entire life. Again, I know that’s not a good way to approach it, but I put myself in the hosts shoes. Being from Pittsburgh, if I were to host a show in, say, Detroit, I don’t think I could be as passionate and informed on the Tigers and their history as I would be on the Pirates and their struggles over the years. But at the same time, that’s how I can tell how someone is really good at what they do. Gregg Giannotti came to Pittsburgh via New York, and was an immediate hit in the city. Went from nights, to afternoon, to morning show, and has since moved on to bigger and better things back in New York. All in a few years. As a listener, it’s really hard to get over your biases.

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