Audio: Let's Talk About Google AdWords

There’s a lot to love and to learn about digital marketing. It’s a broad and ever-changing topic, and the source of many questions from clients and prospects. We are often asked specifically about Google AdWords. It’s a highly affordable and trackable marketing tactic, which are big draws for aerospace marketers.

More specifically, it’s defined as an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The service is largely focused on keywords.

In addition to asking what AdWords is, people often ask us how it works…and if it works…in our industry. The old schoolers will tell you no and laugh you out of the room. We will tell you yes — but it’s not an unqualified yes. Your success with Google AdWords, like any marketing tactic, depends on understanding the tool, your audience and your goals for each campaign.

In this week’s audio program, Nick Markwardt interviews BDN team member Sarah Stanczyk, who walks us through this powerful marketing tool, offering useful information and tips for success every step of the way.

Want to know more about digital marketing for aerospace and defense? Here's some additional content you may find useful: