Buzz

Real-life Lessons in Word-of-Mouth Marketing

Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you.

About the book

Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

About the author

Emanuel Rosen became interested in buzz (and especially in how it can be accelerated) when he was responsible for marketing the EndNote software which spread to a large extent by word-of-mouth. He went on to write bestselling books about buzz which are available in thirteen languages. He lives in Menlo Park, California.

Reviews

Clear, lucid and extremely well-researched. The last chapter by itself is worth the entire price of the book.

- Seth Godin, author of Purple Cow

The only thing that could dislodge Emanuel Rosen's Anatomy of Buzz from its place of honor on my bookshelf is an expanded edition of the Anatomy of Buzz. Rosen is the most insightful person I know on what makes buzz happen.

- Chip Heath, author of Made to Stick

Rosen's new edition with 12 new chapters (out of 24) makes it the best contemporary guide to understanding and using Buzz.

- Professor Philip Kotler, Kellogg School of Management, Northwestern University

Exceptionally useful.

- Al Ries

Excellent...The six rules about Ads and Buzz are worth the price of the book.

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