Breakingviews: Disruptive Apple

Oct. 23 - Richard Beales talks to Robert Cyran about Apple’s new products and why the company’s free software may cause the most angst for competitors like Microsoft.

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Apple unveils new -- yesterday's new ipad's new professional desktop. But Robert Middleby the most disruptive interesting thing that did in the book for the market as a -- -- the most destructive things on with the -- -- -- treatment of decided views that. It's -- to make the new operating system free for all Mac users it can be on that respect and you're going back -- -- categories right but I like quite a few years anyway the other thing is also when you buy in new Mac you'll be able to get there off the spirit I work at their version of word from Microsoft what that does is that. That makes it that makes life difficult for Microsoft well it also -- ipads and -- you'll get them to yet anyway exaggerated by any one of those you get that that notion that this was. What Apple's doing its training users to think of software's free -- -- payment for the Harvard look at the software for free. And that makes makes. Apples to the goods including a better deal basically because he knew when you have this good -- not only do you have the your iPhone or iPad but today that you're gonna have better software in the future for free. I think you can also it make maybe it's like political argument the people refer to say look at buy this expensive computer but the -- that -- -- -- by this PC. That I have to buy office. Windows upgrade and it just seems like -- -- feasting on it and no one wants to do that the other thing of course is that people. Respectable people who who would never dream of stealing like an iPad or something -- perfectly willing to go out and get pirated stuff right there and say that I kind of it it also feeds into that kind of atmosphere. The other problem is that Google is doing a similar sort of thing give them will be rightly Arnold there a reason yet they think it will all their software and what they do is they subsidizing the ad sales. And so when you both these companies you know coming at it and making suffer seems it should be treated that's very different other than a lot of people because you book. Mean Rick Rick is that a huge focusing a bit left to look at still -- If you count ipads and iphones and people start to get used to apple software like ways people get used to Google folks. Then you know. Yet at -- if you look at PC sales are falling pretty sharply yet and Microsoft's position in mobile market is basically nonexistent. Ever you know that veterans can keep on continuing so what that means is that. If it's -- like the next commitment and again in the mobile and they're under pressure in this PC market right -- of coastal act of money. A huge amount of it comes from. Office and that's a great catch cavity yet it's as exciting as quickly things can -- think 60% of the profits -- than last year and there's a lot of leverage that. It's operating leverage and so when when you start getting your customers that means the profits fall sharply. Okay we'll leave that particular course elect so apple Google always big tech companies that low level breaking -- -- --

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