gannettlocal Sales Presentation for Atlantic City

For our graduate Media Planning class, we were tasked with developing a sales presentation, as gannettlocal, for Atlantic City, NJ. We researched and developed a target market, as well as the best ways to reach them via gannettlocal's products and offerings.

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Why Digital? Segmented consumers The Internet has changed the way I shop for products/When I need services.information thefirst place I look is I am doing more of mythe Internet. shopping on the Internet than before. I tend to trust the information on The Internet has changed websites that I have the way I get information heard a lot about. about product/services. Targeted segment

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Why Digital?Target segment is MORE likely to ... than average Spend high number of Use computer for hours on personal travel planning computer at work purpose at work Use the internet to Gather information for search information for shopping in general airline/car/hotel reservation

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Why GannettLocal?GannettLocal is “a high-touch marketing consultation and a suite of multi-platform solutions …... delivered by a team of dedicated experts over the phone.” — Brad Robertson Publisher of Vermonts Burlington Free Press

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Target AudienceCouples, Ages 21-35, without children,Annual household income of more than 75k,Tri-States and Northeast States

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RetargetingRetargeting, in its most simple terms, is anadvertisement that follows you like Casper.Everywhere you go, you see it. A website you visit, inthis case, Atlantic City, will drop a cookie into yourbrowser or on your computer.Google then picks up that cookie, recognizes the cookiefrom Atlantic City, and then shows you an advertisementfor Atlantic City

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GannettLocal• GannettLocal is a digital marketing agency for a changing world• Atlantic City needs greater awareness among affluent Millennials and young, affluent Generation Xers• That target demographic is online, and we know how to reach them• Atlantic City’s competition is more or less Las Vegas, regional shopping and entertainment hubs, and independent casinos• GannettLocal’s competition is traditional media

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GannettLocal for Atlantic City• Our target market is young, affluent, in a long-term relationship, enjoys social activities, and lives in the Northeast• Our Media Plan includes Facebook and Google advertising, social media outreach, SEO, and retargeting