Once selected, enter in the placeholder text in the Default (optional) field.

Click OK.

Click Save.

Optionally, after adding a merge variable, you can send the email as a Smart Mail to your own lead record to see how the variables look in the email. Preview emails do not show populated merge variables.

Click to enlarge.

Note: Unsubscribe addresses cannot be edited in emails. They can only be edited in the Company Profile.

Note:Unsubscribe Fields and Global Merge Variables do not use a default field.

As an example, if your URL is https://sharpspring.com, and you want the customized URL to say https://sharpspring.com/Gregg, then you will want to add https://sharpspring.com/{$firstName} to the Text to Display box.

Customizing Unsubscribe Link Text

You can customize unsubscribe link text for a more personalized touch. To customize unsubscribe link text, do the following: