About us

TLeading jewelry designer, Jenny Bird, founded her eponymous line in 2008. Bird is a natural creative with an intuitive sense for trends and an eye for beauty and design. A cult-favourite among IT girls and celebrity stylists, the brand has experienced explosive growth with her bold, modern designs carried in leading fashion retailers worldwide.

"I FOUNDED MY LINE AS AN EXTENSION OF MYSELF; ROOTED IN AN INNATE DESIRE TO BUILD SOMETHING. I AM A SELF-TAUGHT DESIGNER, AND, AS IT TURNS OUT, IT’S THE MOST INTUITIVE, EFFORTLESS PROCESS THAT I HAVE EVER KNOWN. EACH PIECE I DESIGN IS DEEPLY INSPIRED AND WELL THOUGHT-OUT; PRODUCED IN THE HIGHEST QUALITY, AND SOLD AT A FAIR PRICE.

I WANT MY BIRDGIRLS TO FEEL MY ESSENCE IN EACH PIECE, AND IN TURN, I LOVE TO SEE HOW THEIR SPIRIT AND PERSONAL STYLE BRINGS A PIECE TO LIFE." – JENNY

Jenny Bird

"I founded my line as an extension of myself; rooted in an innate desire to build something. I am a self-taught designer, and, as it turns out, it’s the most intuitive, effortless process that I have ever known. Each piece I design is deeply inspired and well thought-out; produced in the highest quality, and sold at a fair price.

I want my birdgirls to feel my essence in each piece, and in turn, I love to see how their spirit and personal style brings a piece to life." – Jenny

ABOUT JB

Founder, Jenny Bird considers herself to be a cultural observer and fearlessly inventive designer. Early on, Bird grew up immersed in the scenic, artistic town of Elora, in Ontario, Canada. Inspired by her natural surroundings, she always yearned for an avenue to create.

After the brand’s inception in 2008, Bird’s husband, Adam, joined as President in 2011. Since then, the pair have steered the explosive growth of the label; drawing in contemporary women, and earning the brand editorial and critical acclaim.

Jenny and Adam live in the west-end of Toronto with son, August and daughter, Georgie.

Philanthropy

We do as much as we can to support our fellow global citizens with a focus on championing causes that are geared towards economic empowerment. We aim to create opportunities for long-term self reliance through meaningful work.