In a statement, Sampoerna says it "is fully compliant with the Indonesian government's requirement for graphic warnings on cigarette packs.

"All our production facilities across Java, be it hand-rolled or machine made, already produce only products that bear the new graphic warning labels, and are ready for inspections from the relevant authorities."

Looking beyond the law

It's now up to the country's Food and Drug Administration to monitor and enforce the law.

The FDA have this week made it clear to the industry what happens if they don't comply.

First companies receive a warning, then a written warning, then further sanctions of up to five years imprisonment or 500 million Rupiah ($AU44,000).

Health Minister Nafsiah Mboi says that's only a slap on the wrist.

She says the government wants the companies to not just comply with the law, but consider the health of the Indonesian people as well.