The World Wrestling Entertainment chairman announced during last week's "Monday Night Raw" that he would give away $1 million of his own wealth to viewers, but he didn't specify when or how it would be distributed.
The cash will be given away as part of a lengthy promotional sweepstakes, McMahon and the WWE told The Associated Press.
For a chance to win $1 million each week for the foreseeable future, viewers must pre-register on WWE.com and then watch the beginning of "Raw" each week to receive a special code, which viewers must tell McMahon if he calls them during the live broadcast.