Creams Cafe will be opening in the city centre next week - creating more than 15 new jobs.

The new restaurant in Swanswell Street will have seating for more than 100 customers, selling over 40 varieties of hand-made gelato, fresh made waffles and crepes, as well as milkshakes and gourmet coffees.

The franchise chain is enjoying a boom as it caters for the sweet tooth market, with demand for its authentic Italian gelato ice cream and other sweet dishes fuelling a rapid expansion across the country.

Coventry is among the first clutch of major cities on its radar.

Creams cafe

It has lined up seven branches, including Coventry and Newcastle, to open in 2015, in a bid to make its mark in the Midlands and the north.

A trio of former university friends have banded together to launch Coventry Creams Café which will be fitted out in the chain’s signature American art deco style.

Kaz Cheema, one of the owners - who has owned businesses in the Midlands focusing in the manufacturing sector for over 12 years - said he was particularly excited at the new challenge.

“Until very recently, I could never have envisaged myself as a restaurateur but this is a chance that myself and the others just felt we couldn’t resist,” said Mr Cheema.

Creams cafe

“We know the Midlands and we realised there was a local gap for this type of offering, especially in Coventry. Creams has been a huge hit in London and south-east and its expansion shows there’s a national market.

“With the backing and support plus the expertise we’re getting from the franchisor, combined with our local input, we think we can really make a huge success out of this and bring something a bit different to the city centre.

“It’s what you might call ‘dining out on desserts’ and it’s giving diners a new and fresh experience to sit alongside what they have traditionally enjoyed,.

“There’s the attraction of different and exciting menus, friendly atmosphere, relaxing ambience and not many other places where you can enjoy a coffee or dessert with friends and family while taking in the lakeside view.”