Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax:(617) 517-7777; E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, the FederalCommunications Commission (FCC) and Axciom. Research time period: September 2007. Backchannelmedia Inc. was foundedwith the belief that television advertising should and can become accountable through media research, and robust direct-to-customer analysis. Our model isbacked by three extensive patent applications, as well as several proprietary Web applications including Research, a tool that offers media planners the most compre-hensive, free Web-based planning tool available.