Research

The Shullman Research Center provides actionable research into the worlds of affluence, luxury, and wealth compared with mainstream America. We provide the following research options:

Syndicated ResearchThe Pulse is the most comprehensive and authoritative source of insights about the shopping, buying, and spending patterns — as well as the future intentions and purchasing plans — of the luxury, affluent, and high-net-worth marketplaces in the United States. It can also compare those with the large mainstream marketplace.

Mass-Market Insights Research

The Shullman Pulse provides a robust data base and insights for organizations that want to understand current attitudes and behaviors among the majority of American consumers compared with upscale consumers.

Key Benefits

Understand what motivates the purchase of luxury goods and wealth-oriented services among mass-market consumers