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Recommended for Me

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Nutshell give your teams the tools you need to close more sales. We’re building beautiful software that builds happy companies. We believe that smart and collaborative design makes it possible to create a CRM that people enjoy. We also believe that CRMs need to be open, so we’ve built Nutshell to integrate with services like Google Apps, Zendesk, Ol… Read more about Nutshell CRMark, Wufoo and MailChimp.

Contactually is a powerful, easy-to-use system for building better relationships, and getting the most from your network. Combining the best features of contact managers, email clients, and CRMs, Contactually gives you everything you need to quickly organize, follow-up, and engage with everyone who matters to you and your business. Read more about Contactually
Contactually relies on a simple premise — better, more productive relationships are often simply a matter of staying in touch over time. That simple, proven logic is behind everything Contactually does, from its automatic follow-up reminders to its advanced automation and pipeline management features that allow you to scale your efforts to thousands of potential contacts.
You don’t have to radically change the way you work or the tools you’re comfortable with to get more from your daily work. Try Contactually, and see what better relationships can do for your business.

LeadMaster has been providing affordable white-label web-based Sales force CRM and Lead Management solutions since 1998. The application features robust marketing automation features for campaign management, lead nurturing and email marketing. LeadMaster’s multi-tier lead management makes it an ideal solution for companies with multiple sales channe… Read more about LeadMasterls. Sales leads can be passed via the web to all members of the sales and marketing team, including predefined channel partners, sales representatives & field sales managers. Lead tracking and reporting are available in real-time as sales representatives receive leads in the system. LeadMaster customers include some of the world’s largest high tech, insurance, advertising and marketing agencies as well as many small business owners in real estate, mortgage, manufacturing, healthcare, education and call centers. LeadMaster integrates with a variety of telephony providers, which creates an instant virtual call center with integrated CRM.

What is Lead Management Software?

Lead management software provides users with the ability to capture, route, score, and nurture their sales leads. Sales reps and lead buyers can use these tools to generate leads as well as to follow their progress across the entire lead management cycle from acquisition to conversion. Through appropriate lead distribution and lead nurturing, these applications optimize the chances of converting leads into customers.

The lead generation features of these applications can work hand-in-hand with marketing efforts to optimize your use of SEO, paid search, email marketing, social media and telemarketing campaigns to capture leads. Once leads are captured, these apps traditionally offer CRM capabilities to record customer data, conversation and interactions.

Lead tracking features help you nurture leads and ensure opportunities don't fall through the cracks by providing automated follow-up services and contact reminders. This is aided by lead rating and scoring tools which help you to determine the potential of each lead and its likelihood to convert to a sale. Along with helping to prioritize, lead scoring will also help you to match the right sales reps to the right leads, and the right consumers to the right products and services. These features ensure sales teams close more deals and lead buyers to choose the best leads to sell and to whom.

By evaluating and filtering leads, lead management software can also help you identify the best acquisition channels, and refine and evaluate your sales process. Many apps will provide insights and reports on staff performance and can be used to set future goals and milestones. Through KPI reports and analytics, lead management software provides you with a better understanding of your sales process and helps you identify areas for improvement.

Lead management solutions can benefit businesses of all sizes looking for better insight into their sales processes, to keep a closer eye on their leads and to monitor the performance of their sales teams. These solutions might cover all areas of the lead life-cycle or specify in just one area, such as lead generation. Along with these stand-alone applications, a large majority of CRM applications offer lead management capabilities.

Why GetApp is Free

GetApp offers free software discovery and selection resources for professionals like you. Our service is free because software vendors pay us when they generate web traffic and sales leads from GetApp users.

Because we’re committed to help you find the right solution for your business needs, we list all software vendors on our website, and give them the opportunity to feature their solutions and collect user reviews.