Include one keyword

3. Recommending People Use H1 Tags with KeywordsThis mistake is a little bit more subtle. For years, SEOmoz recommended including keywords in the H1 of pages. After we started doing formal machine learning correlation tests we found out that this tactic didn’t actually help very much at all (including the keywords in normal text in bigger fonts worked essentially the same). This was a shame because it meant we wasted time and energy convincing our clients to update their H1s.

MOZ

I do not understand the meaning at all.

As you can see from the above statistics, Google uses H1 tag as one index, it is nonsense not to include the keywords that represent the contents of the page there,

But there’s nothing keyword-stuffing at all about using a keyword in an h1. To the contrary, Google wants you to use a keyword in the h1.Why? So their crawlers can understand better what the page is all about!If you don’t use a strong keyword in your h1, then Google can still find out what the page is about, index it appropriately, and give you a nice rank.But why leave out the opportunity to give Google all of the information it needs and wants right in your website source code?Use a keyword — a long-tail keyword.

M

The H1 tag should include keywords. However, you should narrow down the keywords to one, and use long tail keywords.

The experience that user can gain should be included in the H1 tag

Users who visit your site should have a purpose.

For example, suppose a person who wants to receive aesthetic treatment with a dentist.

I want to put white silver teeth in a decayed tooth with white teeth. However, because aesthetic treatment is free practice and expensive, there are few dentistry with abundant experiences of aesthetic treatment. Therefore, choosing a dentist without undergoing pre-emphasis can be hard

Which is the search result that will attract you when this user searches on Google?

Cosmetic dentistry in Tokyo Top 10 li>

Cosmetic dentistry in cities that are cheaply reputed Top 10 li>

On the option of 1, I do not know from the H1 tag about what the ranking is based on.

On the other hand, the option of 2 is based on “cheap · reputation”, so it is easier for users to click.