Welcome to probably the most exciting year in recent times especially if you are in the branding, marketing, technology and innovation space – This year promises to be awesome.

I have a couple of articles in their final stages around AI, eCommerce, Innovation, Design Thinking and Product & Brand Management in the works and just wanted to use this post to give you a heads-up. This space will get busy soon so be sure to subscribe if you haven’t done that already.

No you cannot run this campaign entirely on digital for two weeks and hope to see the results you are hoping for “ I feel I am beginning to sound like a broken record now as I find I end up using this response in multiple variations with clients and …

I recently consulted for a new 10 man strong digital agency on a pitch for the digital business of a new FMCG brand. This was a “digital” pitch but these young lads had gone ahead to provide executions that spanned radio, BRT, out of home and even print… I was blown …

When in doubt, look to Google right? At least you would expect Google to get things right (let’s forget the epic fails of Buzz & Wave) Traditional advertising is dead”, “TV, Print & OOH is dieing”, “More and more budget is moving to digital” — Digital budget can only go up, it was …

Here are 7 digital marketing trends for brands in Nigeria, looking to win with digital in 2017.

I hope you find them useful.

I have read quite a number of digital trend forecasts for 2017 from different global bodies, while several were great, I feel many don’t quite focus on the peculiarities of Nigeria/Africa closely enough to …

Innovation as a concept excites me. I love seeing companies swim against the tide and turn out innovative service and product offerings.

We live in interesting times, times where “business as usual” has become quite dangerous with technology now playing a major role in innovation acceleration, becoming an equalizer of sorts. Businesses that aren’t taking advantage of …