GLOBAL: SPI Group gives Stolichnaya 'most original' push

SPI Group has launched the latest global advertising campaign for its flagship Stolichnaya vodka brand.

The company said late yesterday (12 April) that the campaign, entitled 'The Most Original Moments, Deserve The Most Original Vodka', launches digitally this month. This will be followed by a national print and out-of-home presence in selected markets, starting next month.

Swedish film and music video director Jonas Åkerlund has created three ads for the execution. They will be soundtracked by 'Blessed' by Tom Hangs and Shermanology (remixed by Avicii), 'Drup It' by Ricky Luna, and 'When I’m Small' by Phantogram.