Gaga took to Twitter Thursday to share the news that Genest, who would have celebrated his 33rd birthday on August 7, took his own life.

"The suicide of friend Rick Genest, Zombie Boy is beyond devastating," she wrote. "We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can't talk about it.

"If you're suffering, call a friend or family today," the "Joanne" singer added. "We must save each other."

She followed up that message with another tweet.

"Science tells us that it takes 21 days to form a habit, if you're suffering from [a] Mental Health issue I beckon for today to be your first day or a continuation of the work you've been doing," Gaga wrote. "Reach out if you're in pain, and if you know someone who is, reach out to them too," she tweeted.

People points out Genest currently holds a Guinness World Record for the most insect tattoos on his body - a total of 176. He holds another record for the most human bone tattoos, having 139. After gaining fame from the "Born This Way" music video, Genest modeled for a number of magazines, including GQ, Vanity Fair and Vogue Hommes. He was also involved with the Home Depot Canada Foundation, which brought awareness about homeless youth.

An Instagram post went live on Genest's account after his death Thursday. Its caption reads:

-THE WELL-

o Damballa

lo we howl upon stars hung above we soul cast down the well of stone as fire laid betwixt two fatesof most drear less dire straights each breath cuts ice as flesh is weighed in front of deaths old narrow gates where bold and brazen last rites crate