42 . A NEW PRINCIPLE IN MADE-TO-ORDER MEN'S CLOTHES BY . As you may know, my dad started business in 1886 and for years made clothes for gentlemen of the old school. Today I am operating what is really a new kind of merchant tai- loring business... adhering to all the basic ideas that made my father a leader in the field, but doing a little better job on a much more economical basis. Some of the more important ad- vantages to you are as follows: I Your choice of 596 fabrics and patterns in our stock-the best im- ported and domestic woolens. 2 You specify the styling you pre- fer-from the very conservative to the smart English drape. 3 Exclusive 3-dimensional measur- ing technique-to improve your ap- pearance and give more comfort. 4 Distinguished tailoring-func- tional specialization, to maintain exacting standards of quality. :; Simplified fitting service-to achieve better results and save you time, trouble and fuss. 6 Assurance of the same satisfac- tory fit and pleasing appearance on all your future orders. 7 Unqualified written guarantee- which specifies your complete sat- isfaction, before acceptance. 8 A saving to you of 36% to 44% -the result of a complete series of economies in management and op.. erating methods. Tr on't you drop in and let me tell you the whole story? t 5 ?::':::::; : Î: ; S:;Jm\ t::::Ð:}Ð\;;;J sit:ÌÏ tÊ;:i\Îi \j! ': ;;ì :; B 8 :\ßf MERCHANT TAILOR 12 EAST 46TH STREET · NEW YORK CITY . THé CASé AGAINST JOHN DOé F OR reasons best known, if at all, to myself, I bought a new wallet recently. To my annoyance, be- fore I could get the money that was smoldering in my pockets into it, I had to empty it of any number-well, almost any number-of cards which the manufacturer, a St. Louis company called Prince Gardner, had inserted into the numerous cellophane-faced com- partments that seem to be part of wal- lets nowadays. Now, I am nobody's fool, except maybe Hazel Scott's, and I knew per- fectly well that those compartments were for carrying cards. Nevertheless, I read all the manufacturer's samples and discovered, with ever-growing fas- cination, that together they created the picture of a man-the sort of man, no doubt, whom the company considered the ideal wallet-buyer. So thoroughly, so lovingly, with such a sharp eye for detail had these cards been prepared that I could not believe them part of the humdrum routine of a great wallet fac- tory ; rather, I felt that planning them must be the hobby of an elderly or in- capacitated vice-president of the com- pany, a dreamy type, humored in his puttering about by crisper, more alert fellow-executives. The name of the man who has thus been brought to dubious life is John Doe, a piece of unim- aginativeness that does not jibe with the rich creativeness of the oth- er details. Probably the vice-presiden twas forced to yield this point, being reminded of the possibilities of libel suits, etc. He has managed to salvage something, however, by providing John Doe, via his draft- registration card, with the middle name of Charles. This card also lists John as a resident of Any Street, Any County, Any State, an address which is not only dull but flatly contradicted on some of the other cards, leading at once to the ugly suspicion that John is a draft-evader. The other side of the draft card, which ordinarily would present the phys- ical data essential to a complete menta] picture, is given over to John's pass to the Prince, Gardner Iron Works. It includes a photograph of him as a smil- ing, rugged workman, wearing a slouch hat and open shirt. The pass is signed by "0. John Smith, Personnel Mgr.," a point to be remembered later on. M y stirrings of doubt about John are quickened by the photograph on the next card, his automobile driver's license. This shows him as a middle- aged, bald man, serious but with a kindly twinkle, rather a family-physi- cian type. It could be the same man who appeared in the photograph of the iron- worker, groomed and spruced up, but the difference is tantamount to a disguise. If he is not a bona-fide ironworker, why has he provided himself with a spurious, or at least deceptive, pass to a plant un- doubtedly engaged in war activity? John's driver's license, furthermore, gives his address as 0461 Any Street, Any City-but not Any State. No, he lives in a state called Belmont, and the license is signed by Charles S. Jackson, Secretary of State. Queer business! It further reveals him as white in race and color of hair, blue-eyed, male, five feet seven and a half, one hundred and sixty pounds, born January 1, '92. John's automobile-registration card adds little, but it manages to confuse the address situation by placing him at 0462 Any Street, instead of at 0461. It is possible, of course, th?t he moved across the street between filling out the two applications. Just barely possible. The card also reveals that John drives a Victory car, Pop. style, built in 1942, Factory No. 0029861, Engine No. 024063, No. and Bore of Cylin- der 236, Horsepower 29. Inciden tally, al- though the card spe- cifically calls for the owner's full name, John has not mentioned here the middle name of Charles. The remaining cards hint at a richer life than has hitherto been brought out. One, bearing the heading "Dun and Bradstreet, Inc., (1841-0ne Hundred Years-1 941)," introduces "J ohn Doe, Jr.," to that firm's branch offices as a representative of the D02 Manufacturing Company, St. Louis, Missouri (not St. Louis, Belmont). It could be his son's card, I suppose, hut why should he carry his son's card around with him? Dun and Bradstreet's card suggests + ... ";