Tag: Businesses

We all know the importance of B2B lead generation when it comes to helping your sales team reach their sales quota. It’s a simple situation that many B2B marketers and sales professional have had heated debates and fights over:

No leads. No sales.
No sales. No business.

And if the leads aren’t great… That’s on the marketer.

But here’s the thing:

It doesn’t have to be this way!

In this video, I break down 9 different tactics that B2B marketers can embrace to increase the volume of leads while ensuring that they’re high quality leads.

In this video, I’m going to show you how to attract quality leads, build trust with them online and ensure that your B2B brand (whether service or product) can have a solid pipeline that you’ll never lose sleep over because you’re wondering if sales is going to try and fight you during the next company meeting.

These are some of the best ways B2B brands can generate leads and a sure-fire way to ensure that at the end of the quarter both marketing and sales teams are poppin’ a bottle of Dom Perignon together.

One of the first things any great B2B marketer does before implementing a B2B marketing plan is identify their target audience and learn everything they can about them. Identifying a B2B target audience is a bit more difficult than it is in B2C situations because there’s so many people that influence the decision in B2B.

You see, when it comes to B2C, the purchase decision making process is typically much faster and comes down to one person making the call. Because of this, you can understand the individual pain points that this person has and focus solely on those.

For most B2B purchases, we’re not talking about a t-shirt or phone case (unless it’s a bulk purchase). Most of the transactions that happen in B2B have a bigger average cart size and could be considered major purchases.In many cases, these purchases require a buy-in from multiple levels within an organization. It’s not just the senior marketer that approves your project, it’s procurement, the VP of digital and the CTO who all have an influence on that transaction.

So figuring out EXACTLY who your audience is KEY!

You see, instead of just targeting Aaliyah, the CEO of that Fintech company you’d love to work with, you’re also going to be targeting the CMO Erin, CFO James, CTO Alicia and the Sr. Marketer Josh that you used to work with at your old company. And the way you reach James might be different from the way you reach Erin or Josh.

That’s why it’s so important to keep track of the various touchpoints, how they’re happening, and use that data to better understand what type of content they want, how they want to receive it, and whether or not they’re warmed up enough to go in for your pitch.

That’s the role of internal data.

And it’s internal data that will help you better understand exactly who you should be talking to in the first place. As a starting point, you should look at who your best customers are:

Which customers see the most value in your product or service?
Which customers have you given the most value to?
What content does your audience consume online?
Which customers does your team love serving?
Which customers give you the most love?

All of these answers should assist in helping you figure out EXACTLY how to use the different strategies and tactics I break down in this video.

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Full Blog Post here: https://rosssimmonds.com/b2b-leads/

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Are you growing weary with trying to find ways to make your business stand out on social media? In this week’s edition of Simply Marketing, I share 7 Low-Cost Marketing Strategies OUTSIDE of Social Media you can implement right away.

When you own a brick and mortar shop, it’s tough to come up with local business marketing strategies that will truly leave a lasting impact on your small business.

Direct mail and signage can only go so far. The world has moved to online marketing and as a small local business, you need to move with the trends or get left behind.

This video goes in-depth into 4 small business marketing strategies that you can use to grow your business. Whether you’re a new shop or one that is considered a historical landmark, you need to stand out from the crowd by making yourself visible online where your customers are.

A few of the strategies discussed in this video include building social proof, local SEO, and Facebook advertising.

You’ll learn how local business marketing is actually much easier than marketing to a global audience due to weak competition.

Put these tactics into action and you might just become the next big thing in town.

★ ★ Additional Resources ★ ★

The Definitive Guide to Creating the Perfect Local Lead Generation Campaign – http://www.moneyjournal.com/local-lead-generation/

The Ultimate Local SEO Checklist to Dominate The First Page of Google – http://www.moneyjournal.com/local-seo-checklist/

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As boring a topic as it may be – I see way too many young entrepreneurs overlooking the importance of managing their finances when starting out! So I thought I would share the top 4 mistakes I see people making and explain how you can avoid making the same mistakes…

1) BEING DAZZLED BY THE TOP LINE.

Its so easy in todays world to be dazzled by the top lines of your competitors. We see all the time headlines branded around that XYZ company has IPO’d for this amount or Jimmy Spades and Co is now worth 100$ m. Its so easy to be trapped into the mindset of chasing revenue. Chasing turnover. Its ego based! Snap out of it. You’ll become a busy fool. focus on what actually makes money. Generate profit and EBITDA – don’t chase revenues! I mean loads of people can set up a 1$ m business which makes no profit – you’re just a busy fool!

2) IMPULSIVE SPENDING DURING STARTUP

This one gets me riled up too! The number of kids I see setting up startups and suddenly moving into fancy London city centre offices, which lovely canteens and fancy coffee machines. None of that is necessary as a startup! Drink instant coffee for god-sake! Focus on building your business and your bottom line! That fancy headline stuff can come later! Again we get caught up in these bad practices because of the stories we hear that Google has a super campus with all these gismos or Facebook give their employees pods to sleep in! Forget that – you can worry about that when your company is at $ bn – youre not there yet!

Instead what you need to do it focus on each cost – scrutinise each expense in your business. In fact this is an essential skill that you should continue to adopt even after your business has broken ground and grown substantially. But for a startup its absolutely essential. Every pound you save contributes to the ongoing growth and sustainability of your business.

3) DIVERSIFYING TOO SOON

This is another observation I’ve made. Too many young entrepreneurs, after achieving some success with their initial business idea, start to diversify too quickly! Suddenly they have some cash in their pockets, some connections and opportunities start coming their way. They then start to dig their fingers into too many pies and investments – which ultimately makes them lose focus on their bread and butter – what got them to this position. Its like Steve Jobs famously says…. focus is not saying yes to the thing you have to focus on, its saying no to the hundred other potential ideas/opportunities that arise. Focus on your bread and butter, build a sustainable business – you can spread your wings a little later! Doing it too early can really be detrimental.

4) KEEP A CASH SAFETY NET!

Lets face it guys – we hear it time and time again – cash flow is king! and its said for a reason – without managing your cash flow – you can have a business idea with immense potential but it will never see the day of light!

Its inevitable as a start up that you’ll have extreme peaks and troughs in cash flow – its gonna happen. If you do not have an eagle eye focused on your cash flow, you could run into a month where you literally do not have enough money to pay your bills and staff – you know what that means right? The game is nearly over. So make sure this is high up on your priority list. Look after your cash and juggle it as best you can to buy yourself some time!

My personal tip here would be to have a strict rule of thumb to adhere to. I personally try to keep the account balance to at least 3-4 months worth of operating costs. Some of you as you startup of course may not be able to reach such a multiple, in which case I would suggest 2 months at a minimum. But as the business grows,invest in having that buffer – it will definitely serve you well.

Good Luck!
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Young Entrepreneur – How to have difficult conversations!

►Q: How can you stay innovative without a million dollar budget like larger competitors?

To compete with the larger companies in your industry, you need to be self-aware of the fact you are smaller and how that enables you. Use your size to make decisions and move faster than the larger competitors. Implement guerrilla marketing tactics that would not make sense for an established business. Sell yourself as being the underdog in your industry. You will hear a lot of “no” along the way, but implement patience because it’s part of the process and every “no” means you are a step closer to the “yes.”

► Find #AskGaryVee here:
https://www.facebook.com/askgaryvee
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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