The Naia Initiative

Energy to Make a Difference

The Naia Initiative is the next generation energy drinks, made in Sweden and launched in the spring of 2019. We’ve been working with the team at Naia on brand and communications strategy prior to launch and we keep running most communication activities across different channels in close collaboration with the client. Take a look below to get a sense of the kind of work we’ve done so far.

Free From Unhealthy Ideals

By never compromising on ingredients, taste or conscience, The Naia Initiative has become a positive force in the category going forward; far from testosterone, muscle worship and unhealthy ideals from lost centuries. This approach guides what activities are carried out and how they’re done, what consumers we approach, how we talk to them, who we collaborate with and in which context we choose to take part.

Friends of Naia

Together with The Naia Initiative, we’ve found a way of working with long-term collaborations and supporting projects and ideas that we find inspiring, rather than quick fixes and then on to the next. The Naia Initiative is more interested in helping people in pursuing their dreams. We call those people our Friends and they come from different spheres, but all share the conviction to spend their energy where it matters and makes a difference.