New
Search Patents: May 18, 2006 – Yahoo’s Active Abstracts are Calling
Some new patents and patent applications from the last week cover a wide range
of search related topics. On Tuesday, I wrote about some possible enhancements
to Ask’s Binoculars. Yahoo seems to be looking at providing more information
on search results pages with smarter snippets, or what they call "active
abstracts" that can lead to such things as refined queries or maps or can even
allow you to place a phone call. Microsoft comes up with an intermediary query
interface which could be used with more than one search engine. IBM and
Hitachi both present different ways of looking at…

Specialty Search Roundup #1
Even though Gary Price left SEW Blog a few months ago and is now working at
Ask.com, ResourceShelf, the site he compiles and edits with a team of
librarians is going strong as an independent resource. As I’m sure you
remember, Gary has a strong interest in specialty search tools. One thing
(there are many others) that stood out, since Gary’s departure, was that we
were missing coverage of some specialty search topics. So, here’s a quick
rundown of some of the databases he’s posted about recently on ResourceShelf….

Google
AdWords Adds Budget Options For Ad Delivery
I reported at SER the other day that Google AdWords has added a new option
under the campaign settings to allow you to select standard or accelerated
delivery options. Standard ad delivery spreads your ad impressions throughout
the day, in order to not use up your whole daily budget right away in the
morning. The accelerated ad delivery option doesn’t hold back, it just
continues to display your ads, until your budget is all used up. There are
more details on this new feature at the AdWords Help site. Want to discuss?
Join our forum thread named Changes in the…

Google
In Talks With China Mobile
BusinessWeek.com reports that Google and China Mobile are in talks about
developing an Internet search engine for mobile devices in China. Wang
Jianzhou, the chairman and chief executive of China Mobile (Hong Kong) told
Business Week, "I recently met with Google’s CEO for the second time. And we
both share the same idea: how to turn cell phones into a new kind of Internet
search engine." China Mobile is China’s largest mobile carrier and is looking
for ways to increase revenue per user….

A Talk
With Vinton Cerf On Google Book Search
Leslie Walker from the Washington Post sat down with Vinton Cerf, founding
father of the Internet and Google’s Chief Internet Evangelist, about Google
Book Search. They basically talked about Google’s goal in digitizing books to
make them easily findable via search. Read the article at WashingtonPost.com….

The New
Online Library of Alexandria
Most of the information created prior to the advent of the web is still in
printed form. Fortunately, a number of groups and companies around the world
are busily scanning books, magazines and other printed content so that it can
be accessed with search engines. Once this content is online, the
possibilities for using and mashing up the content with other types of
information are just about limitless?but current copyright laws may throw a
huge wrench in the whole works. In today’s SearchDay article, Building the
Universal Library, I’ve done a "review" of a terrific new essay from Wired
Magazine’s…

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.