Tuesday, September 8, 2015

The 23 Principles of Attention-Driven Design [Free 68-page Ebook]

BuzzFeed. Squirrels. Popups. Taylor Swift in a Tesla tickling tuna.

Do I have your attention?

Probably not, because so many darn things are competing for it at the exact same time. (Like that email notification that just popped up in the corner of your screen. Don’t look at it! It’ll still be there in a minute, I promise.)

This is the challenge marketers are faced with everyday and that Unbounce co-founder Oli Gardner tackles head on in his brand new 68-page masterpiece, Attention-Driven Design: 23 Visual Principles For Designing More Persuasive Landing Pages.

Oli has been touring the world for the last 18 months, spreading the gospel about how to design amazing marketing experiences that both delight and convert. We finally persuaded him to sit down and put his latest research, insights and hilarious ramblings into writing.

You won’t believe what happened next.

Spoiler alert: He wrote a brilliant ebook. Download it below to see for yourself. It’s totally free and will make you a better human being. Or at least a better marketer and designer.

You’ll learn:

Why Oli has a love/hate relationship with BuzzFeed

What happened when he put his own mug next to a landing page CTA (hint: it was a humbling experience)

How to design a page with a perfect Attention Ratio (and when you might want to bend the rules)

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About Me

I am a web designer from NJ who loves getting involved with new web project. I have also have a burning passion for digital marketing and hope to bring out an info product on web design in the near future :)