Just as Parsons shattered the wine-must-be-bottled assumption with his critically acclaimed wines[11], so, too, does he dismiss the romantic image of a winery nestled among rolling hills image.

“I want to be completely transparent about the process,” says Parsons.

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The chilling room is framed in at Infinite Monkey Theorem's new property.

Situated on the north end of the Ballpark neighborhood near River North, the winery will occupy 29,000 square feet, with a canning line, keg-filling station, tasting room, and, eventually, a terraced “wine garden” in what is now a gravelly empty lot.