Seeking Alpha transcribes the conference call conducted by EA following
their latest financial reporting (thanks
CVG). Saying there are lessons to be taken from the troubled launch of
Battlefield 4, they plan on learning from this to launch future
multiplatform titles like Titanfall, though it could be argued that they
may have missed similar opportunities to take lessons from launching previous
installments in the Battlefield series. Here's word from Patrick
Söderlund:

I'll cover Battlefield 4, and I'll quickly touch on kind of
what happened, what we've done and how we're learning from it? So on the first
segment, the what happened part is when Battlefield 4 launched, it was a very
complex game, launching on 2 entirely new console platforms, as well as
current-gen and PC. We were pushing innovation heavily and we're delivering 60
frames per second gameplay for 64 players plus the ability to connect via mobile
tablet as a commander into the product, coupled those with some very innovative
features in the gameplay side. Based on our prelaunch testing, our beta
performance, we were confident the game was ready when it was launched. Shortly
after launch, however, we began hearing about problems from our player
community, and the development team quickly began to address the situation. So
what have we done since we encountered the problems is we were fortunate to have
an architecture in place that allows us to adjust and update the game rapidly,
and that's actually what we've done. We released multiple software updates
across all platforms to resolve the primary issues and game stability has
significantly increased. To the final point, which is how are we learning from
this? The challenge that we've faced with Battlefield 4 were different from
anything that we've seen before with other games. There were different issues
that only manifest its scale in the post-launch live environment. We're taking
multiple steps to evaluate what occurred and incorporate those learnings into
our development process for future products, so we don't experience the same
problems again. I would close on the fact that Battlefield 4 remains an amazing
game with massive innovation, and we're confident that gamers will be logging on
to play for a long time to come.

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