#DigitalMarketing

We live in a visual culture. And if you’re a business owner or blogger, you might be wondering how to cater your online marketing strategy to this trend. Fortunately, there’s an easy way to bolster your content with favorable images — and it’s called Pinterest marketing . Add Pinterest marketing to your advertising strategy If you are currently advertising on Facebook, Instagram and Twitter, you might be wondering, why Pinterest? While Pinterest is similar to these social networking sites, it differs in that it focuses on images to drive traffic to your website or blog. Pinterest is unique because viewers are directed to your webpage where the image is housed. All they have to do is click on your image — or “Pin” as it’s called — and the original link will be displayed. Pretty neat, right? Now that you’ve got the ability to direct viewers to your website, you need to be su...