Airplay announced a new program that will allow television viewers to become more connected to the shows they are watching on live TV. The new program, called “AirPlay TV,” allows viewers to use their cellphones to play games, which correspond to events taking place on television programs, such as sporting events. Viewers will be able to play against friends and family members from all over the world.

AirPlay TV is a logical extension of the “vote-by-phone” program offered by shows such as American Idol. The major difference is the viewers' ability to compete using their cellphones during the show's broadcast. The first category to be launched under the new program will be AirPlay Sports, which will let fans make game and play predictions for professional and college football games.

AirPlay may be hitting on something here. Many people love doing something interactive while they watch TV. It makes perfect sense to expand the viewers' relationship with television programs to an interactive online social experience with family and friends.