As they hit the roads, tracks and trails in record
numbers, today’s runners are seeking more from their runs and more from their
running shoes. To answer the call, adidas and partner BASF, the world’s leading
chemical company, developed BOOST foam cushioning that returns more energy than
any other foam cushioning in the running industry. By using thousands of eye-catching
energy capsules BOOST has changed running forever.

BOOST technology forges the qualities of performance
cushioning and responsiveness that runners were previously forced to choose
between. Energy
BOOST, the first shoe to feature BOOST technology was
unleashed last February and continues to provide runners with a unique Energy
Running experience.

“BOOST
has blazed the trail for Energy Running and reflects adidas’ commitment to strategic
performance innovation,” said Eric Liedtke, adidas head of
performance. “As the shoe that helped us introduce BOOST,
Energy BOOST demonstrates the elaborate research and cutting edge development
required to satisfy today’s Energy Running crave.”

BOOST
was developed to remain consistently cushioned and
incredibly responsive through sub-zero cold to punishing heat. Testing conducted by the adidas Innovation Team (aIT)
revealed that, when taken from +40 to -20 degrees Celsius, BOOST foam is three
times more temperature-resistant than standard EVA material, providing a more
consistent run.

The upper of Energy BOOST features adidas Techfit,
highly durable elastic polyurethane that provides optimal comfort and support
to the entire foot while in motion. The formfitting, breathable mesh material
offers the fit of a sock, while engineered powerbands across the upper provide
targeted support and stabilization.

Energy BOOST also
includes an extended TORSION® system from heel to toe which helps minimize roll
for stability. This feature works with an external heel counter, which
maximizes the heel fit and comfort during runs.

On
February 26, adidas will unveil the first wave of new Energy BOOST colorways
with a second series in March to complement its state-of-the-art Energy Running
technology.

The new collection of miCoach
compatible Energy BOOST colorways will retail for PHP 7995 and will be
available at leading adidas and sports stores nationwide.