It was once said that there are only two types of people in the world; The Irish, and those that wish they were. We can’t exactly argue – the Irish are so good at celebrating their patron saint that...

Retail marketing is all about timing and reach. Connecting with the right customer at the right time is of the utmost importance and many retailers are willing to invest in technology or manpower to ensure that their prospective customer is notified at the right time to ensure availability and product awareness.