4G broadband provider EE to open 50 new stores in 2014

Mobile broadband provider EE has announced plans to expand its presence on the UK high street.

The 4G network operator is to open 50 new retail outlets in 2014, creating an estimated 350 jobs for local communities.

EE says the launch of the new stores comes as it enters "the next stage of its wider retail improvement programme".

Deirdre Burns, Retail Director at EE, said it is "a truly exciting time" for the mobile broadband provider.

"We have just announced that over two million customers enjoy super-fast 4G - twice our target for 2013," she stated.

"Our retail team has played a key role in this success and we have no intention of standing still. The high street is working for us, and we are committed to operating the best shops, in the right locations."

Ms Burns explained that EE has already decided on the locations for its new stores, which will open up around the UK over the next 12 months.

EE is also to invest millions of pounds modernising stores and introducing innovative new formats, the company revealed.

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