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The average car shopper today, according to a 2015 article by Google’s Head of YouTube Ads Product Marketing (and former automotive marketer) David Mogensen who shares how to tap into this new auto buying process, makes just two dealership visits in the search for the perfect vehicle. That’s because today’s car shopper turns to mobile to research models, Read More…

The number one car shopping activity, believe it or not, is searching through inventory and the vast majority of consumers, believe it or not, are doing their pre-purchase research online…to the tune of 84 distinct car searches during a 45 day sales process. This is not new information. What is new, however, is the Read More…

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Ryan Gerardi

Seasoned sales and marketing professional dedicated to being a steward to innovators in the auto industry and beyond that integrate proven methodologies designed to bridge the elusive gaps between auto makers, auto dealers, auto shoppers, and auto enthusiasts.