'They enjoy watching the candid reactions': Gogglebox executive producer reveals rival TV bosses are hungry to get their programs featured

It's the hit series that sees ordinary people critiquing Australian television.

And in an interview in Thursday's The Daily Telegraph, Gogglebox executive producer David McDonald, revealed rival TV bosses are hungry to get their programs featured.

'I have heard from many editors and producers who enjoy watching the candid reactions,' he told the publication.

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'They enjoy watching the candid reactions': Gogglebox executive producer David McDonald, revealed in Thursday's The Daily Telegraph, that rival TV bosses are hungry to get their programs featured on the series. Pictured are cast members Faye (left) and Anastasia (right)

'So many of them, they can see the ratings or reactions on Twitter, but the show allows them to get a sense of how different plot lines or segments are received,' David explained.