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Introduction

Cake decorating leader Alan Tetreault wanted to move his online business Global Sugar Art into a more capable and customized platform. The company was looking for a website that would improve their eCommerce sales, double as a culinary school and support Omni channel order fulfillment.

Problems

Older version of X-cart with limited customization and order processing capabilities

Cumbersome process of content, products and campaign updating

Restricted marketing and reporting capabilities for internal team members

Low conversions and higher cart abandonments due to lack of automation

Monsoon Stone Edge Automation

A single integration proved to be a perfect fit for GSA. Their requirements for business process streamlining, order automation and marketing initiatives all aligned perfectly with the robust and complete management package offered by Stone Edge.