From Viral to Tribal: The Next Frontier in Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and rapidly changing publisher business models that increasingly require new monetization strategies.

But how have these changes impacted news consumption behaviors and loyalty?

In its most recent whitepaper, Comscore set out to examine digital news consumption habits in 2019 of multiple generations of consumers in the U.S. and U.K., including Generation X, Millennials and Generation Z.