The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.

The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations).

Any currency conversions included in this report have been calculated using 2016 annual average exchange rates.

The global broadcasting & cable TV market had total revenues of $439.1bn in 2016, representing a compound annual growth rate (CAGR) of 2.8% between 2012 and 2016.

The TV advertising segment was the market’s most lucrative in 2016, with total revenues of $198.8bn, equivalent to 45.3% of the market’s overall value.

Globally the United States is the largest market for broadcasting & cable TV. However the fastest growth is taking place in the less mature markets of the Asia-Pacific region, with the markets in countries like Indonesia, India and China growing at fast speeds.

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