Traditional Marketing VS Digital: What is Best for Your Company?

The debate between traditional and digital marketing is one
that has divided the businesses. Some businesses are not exactly sure what method
they should try or stick to, while others may greatly favor one over the other.
To give you a helping hand, this article is going to break down the debate and
give you a measured argument for either side so that you can make up your own
mind.

Traditional
Marketing

What constitutes
traditional marketing?

Traditionally marketing essentially refers to any marketing techniques which has been used for a prolonged period of time and have a high success rate, such as those listed below:

Print advertisements

Billboards

Flyers

Pamphlets

TV

Newspaper

Radio

Another traditional method is network marketing, which
relies on a person to person sales model. You can access the best network marketing
training through Toni Vans which can help you to utilize this
exciting option for the betterment of your company’s success.

What are the
benefits?

Despite living in the information age, the advantages
of traditional marketing methods are still numerous and well worth
investing in. For example, not all of your customer base that you want your
products and services to reach will have a constant online presence. In other
words, you could be missing out on hitting a great audience, especially if you
are targeting a more mature consumer base.

Alongside this, traditional marketing methods allow for a
more personal interaction with prospective customers by making your brand known
in their everyday lives as they see advertisements on their way to and from
work, on TV as they sit down to eat dinner, and from picking up flyers. All of
this may result in a much more organic growth of your business.

What are the
downfalls?

The bottom line for a lot of businesses is that traditional
methods of marketing are much more expensive than online advertisements and
promotions. This can lead many younger companies to decided to abandon
traditional methods altogether, but this will be covered later on.

Secondly, the reach of traditional marketing methods is much less than using their online counterparts. On the flip side, however, purely online marketing takes away from the more organic growth of your business.

Digital
Marketing

Marketing your via digitial marketing also has its pros and
cons. Here is what you need to know.

What is digital
marketing?

Digital marketing is a developing strand or marketing which
is moving with the times as an increasing number of people are turning to the
internet to do their shopping and seek our specialist services.

Digital marketing can include:

Social media advertisements (such as Facebook,
Instagram, and Twitter.)

SEO services (like link building and content
writing.)

Email marketing (through mailing lists.)

What are the
benefits?

The many
benefits of online marketing are something which many new businesses
are shouting about when it comes to efficacy.
One such benefit is that is has leveled the playing field for businesses
who are just starting.

By providing a far-reaching a low-cost way of getting their
products known to a large consumer base quickly, some businesses find digital
marketing way more advantageous than any other marketing methods.

Another key benefit is that it is much easier to track how
effective a marketing campaign is when it is run online because, social media
advertisements, for example, collect insightful information about who you are
reaching and where. This allows businesses to make meaningful adjustments to
their strategies and not waste money.

What are the
downfalls?

With so many people raving about online marketing, it can be
difficult to discern the disadvantages
of digital marketing, but they are there. The biggest downfall is that
to keep things ‘fair’, search engines such as Google are constantly changing
their algorithms, and they keep these algorithms a secret. This makes online
marketing a bit of a shot in the dark at times in terms of success because you
simply can’t know if the Google methodology will be in your favor.

The verdict

To conclude, the main lesson is to not abandon traditional
methods wholly in favor of just online marketing strategies. An effective
marketing campaign will utilize both, making careful adjustments to reach their
target audience.

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Sylviane Nuccio is a professional Writer/Content Strategist and a Success Coach. She is a regular contributor to Huffington Post, International Living and Chamber of Commerce. She helps new entrepreneurs to become financially free.

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4 Comments

This is… as always… an amazing eye -opening article packed with value and comparison in between tradition and digital marketing. My question would be are there companies out there who offer digital marketing.
Personally, I found it a bit difficult to getting started with the digital marketing approach as it’s effectiveness exceeds over traditional one.