Attention to detail - signature pints, great quality, and easy for mum as everything is machine washable.

Where do you find design inspiration?

From vintage fashion, friends children, catwalks, and inspirational shopping in places such as Tokyo, New York and Paris.

Do you avoid making girls’ fashion overly ‘girly’? If so, how?

There is a balance, we always need pretty prints but at the same time, not everything needs to be in pink.

Why did you enter the Junior Design Awards?

It is a prestigious award, and recognises great achievements.

What do you predict for the future of children’s fashion?

It is an exciting time for kidswear. We want to be modern and current, but at the same time we need to add a touch of classic. Celebrities are having a growing influence on kids fashion and this is attracting more designers into kids fashion.