British Ceramic Tile launches a new dedicated kitchen tile collection to support independent retailers

British Ceramic Tile has launched its first ever, dedicated kitchen tile collection to better support retailers in generating add-on sales during the kitchen buying process.

With over a quarter of tiles bought in 2015 destined for use in the kitchen, tiles are proving to be an increasingly important purchasing decision with retailers looking to offer consumers the full kitchen package from cabinets through to flooring. With this new collection, British Ceramic Tile will look to support existing and new retailers with their kitchen offer, carefully selecting a range of wall and floor tiles to cater for all consumer tastes.

Offering four distinct ranges (Impression, Character, Simplicity and Impact), the new collection provides retailers with a versatile selection of floor and wall tiles that will suit a variety of kitchens - from traditional through to contemporary. Retailers can choose to stock a particular range or can mix and match to create a capsule collection of wall and floor tiles.

Featuring existing products from the British Ceramic Tile portfolio, the collection also includes a number of thoughtfully designed new ranges including toned-down marble, individual multi-use Hex tiles, faux brick effects and metallic brick tiles with an industrial feel.

The Kitchen collection is supported by a full suite of merchandising solutions including a new display unit created to fit on worktops or neatly in kitchen cupboards / drawers. Available to retailers free of charge, the specially designed unit can display a range of different tiles to suit the style of kitchen. Retailers will also receive 50% off all display stock, together with display boards and a new lifestyle brochure, which can be customised with the retailer's own logo and contact details.

Jayne Adamson, marketing manager at British Ceramic Tile, says: "Around one million kitchens are sold in the UK every year, with most consumers looking to purchase tiles along with their new kitchen. To make the buying process much simpler, we've broken our tiles down into four ranges that typically fit to a particular style of kitchen to encourage upsell of wall and floor coverings.

"We've also devised a solution that offers retailers innovative merchandising and display units which are central to the in store experience."

Kieran Harris, owner of Harris Interiors, West Yorkshire, one of the first retailers to come on board, comments: "Having been a customer of British Ceramic Tile for the last three years, we've always been impressed with the quality and design of the tiles, which is at the forefront of the tile industry.

"The fact that the company is now looking to support retailers with upselling kitchen tiles is a welcome move forward, as bathroom tile sales outperform kitchen tiles by a big margin. Putting the tiles into ranges which we can showcase alongside a particular style of kitchen should definitely aid consumers during the buying process."