Avant-garde Swiss watchmaker TAG Heuer officially showcased the newly renovated boutique to the public with an afternoon of food and drinks and a surprise unveiling.

Valued media partners, Ayala Malls management, as well as guests from the Philippine Basketball Association
graced the event.

This is the first boutique in the Philippines to premiere the new global concept – a new look and feel for the
iconic luxury brand. The new look portrays TAG Heuer’s aim to not only to keep the research and developments of the products but also expand the brand’s influence of the #DontCrackUnderPressure and avant-garde spirit to the younger generation.

Another highlight of the event was the unveiling of the first ever local Friends of the Brand (FOB) and their official campaign. Two years in the making and it was ready to be showcased to the public. TAG Heuer being the Official Timekeeper of the Philippine Basketball Association for three years now is proud to announce the extension of the partnership as well as the collaboration with the local Friends of the Brand.

The players’ achievements in their respective PBA careers greatly reflects the #DontCrackUnderPressure attitude and is one of the reasons why they fit perfectly with the TAG Heuer Brand.