It is easier for people to find you and your event than for you to find them. This session explains the how-to of inbound marketing through mastering social media and content marketing strategies. No theory, just what works

Dr. Bill Belew will deliver actual case studies from firsthand experience, from client experiences, and from students' experience in a controlled research setting.

No dry facts. Lively storytelling with real world application. Lots of give and take between the audience and presenter in the popular and effective AMA (Ask Me Anything) style.

Learner Outcomes

- Walk away with a strategy to become visible online to real and relevant visitors that convert into attendees.
- Examine from hard numbers where and how to prioritize your social networking efforts.
- Create an unlimited number of topics to add to your event sites that will inspire, educate, entertain, and lead.