Durex launched a new condom emoji campaign to get people talking about safe sex.

Suggestive sex emoji such as the peach and eggplant emoji already exist and are usually used to represent intercourse. However, none of them express safe sex in a text message.

Durex wants to change that by using the hashtag #condomemoji on social media and spread the word. The emoji is transparent and in the shape of rolled out condom.

Durex will submit the condom emoji to the Unicode Consortium on December 1, which is also World AIDS Day.

(Durex Kenya via Youtube)

Durex is launching a new condom emoji to get people talking about safe sex.

(Durex Kenya via Youtube)

Durex has a new condom emoji.

"Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections (STIs), including HIV and AIDS," said Karen Chisholm, marketing director for Durex USA, in a press statement.

The condom company also gathered some data on young people's sex conversations that revealed 84% of 18 to 25 year olds find it easier to express themselves using emoji when it comes to talking about sex.

Durex plans to submit the condom emoji to the Unicode Consortium, the organization that approves emoji, on December 1, which is also World AIDS Day.