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How to Create 10 Unique Social Shares for One Blog Post

Are you creating one graphic for your blog post and calling it a day? Guess what, that’s why you’re not getting any blog traffic or social shares. This post will help generate ideas for unique social shares for your blog posts and bring more website traffic.

It takes time and effort to research and write your blog articles, the same amount of time needs to be spent marketing your content as well. Learning to leverage your visual media will help you generate more social shares and backlinks to your blog.

Remember you need to make it as easy and optimized as possible for people to share. Your readers will return to read and share more if your content performs well on their social media. Plan for those social shares and make your readers rock stars!

Here are ten ideas to create unique social shares for one post:

1. Design a Pinterest graphic

Please don’t add one horizontal image at the top of your post and zero vertical images for Pinterest. Pinterest can be your blog’s best friend but you need to help the process by creating highly pinnable images.

Pinterest graphic options:

My favorite: 735 pixels x 1102 pixels

Good back-up 735 pixels x 735 pixels that can also be shared on Instagram and Facebook

Max size: 735 pixels x 2,060 pixels for an infographic

2. Create an infographic

Adding infographics to show a visual interpretation of your content is a grand idea. You could also embed an infographic that someone else created that covers your blog post topic. [see below]

Infographics are highly shareable and people love them.

3. Make a video teaser with one great idea

Once you’ve finished your blog, pick one point that you love and create a thirty second video to share on social media.

Instead of posting a static photo of my website update, I shared this little video which gives a sneak peek of my new site and hopefully inspired people to go check it out and see what’s new.

5. Make a GIF

GIFs are a looping video that repeats. They’re mesmerizing. Instagram’s Boomerangs are similar but the video plays forward and backward – it’s not a simple repeating loop like a GIF.

GIFs give context your your text. People use them to have conversations and express things with humor.

Steps to add a Boomerang to your blog as a GIF:

Save Boomerang to your phone

Send to your computer

Upload to GIPHY to create your GIF

Download GIF and add to your blog post. I dragged and dropped this one into my article in visual mode.

This is a Boomerang that I created with Sue Zimmerman when we were shopping. It’s helpful to work with a partner to create cool media. You can’t take this one by yourself.

6. Shoot a video for YouTube

The great thing about shooting video for YouTube is that you can re-film it if you don’t like it. Being on camera can be scary but practice will definitely improve your stills.

Get over your fear of feeling stupid while talking to your camera or phone and you’ve won a big part of the battle.

Get ready to roll with these useful video tips:

Whenever you don’t know what to say, take a breath.

Talk loudly, quickly, and energetically. You aren’t reading a book, you’re trying to engage someone in thirty seconds so they will stick around and watch your video.

ALWAYS look into the camera! If you find yourself looking away, take a deep breath and start the sentence over again.

Move around in between sentences. It makes the video more visually intriguing.

7. Add a video to LinkedIn

Native video on LinkedIn is an authentic way to reach your business connections. People want to do business with people that they know, like, and trust. Seeing your face and hearing your voice can help deepen the bond.

From Viveka Von Rosen, “To share native video on LinkedIn, open the app on your mobile device. In the share box on the home screen, tap the video camera icon.

Click the video camera icon to create a LinkedIn video update.

On the next screen, choose a pre-recorded video from your camera roll or click Video to record a video on the spot (your video will automatically be saved to your camera roll).

Select a video from your camera roll or record a new one for LinkedIn.” Your video must be at least three seconds long and can go up to ten minutes. Two to three minutes is a good target length.

Android: You’ll still be able to access and use other applications while your video is uploading in the background. You should receive a notification when your video is ready to view.

iOS: In order to have a successful upload, you’ll need to remain in the LinkedIn app while the video is uploading. You may experience the upload stall while the app is in the background. Once the video is uploaded and begins processing, you can use other applications. You should receive a notification when your video is ready to view.

8. Write multiple tweets

Variety is the spice of life! Here’s an example of three tweets that I could [and will] use to share this article:

Bloggers – are you looking for ways to get more social shares but write fewer blog posts? It’s possible! Read my ideas here: [LINK] #smm #blogging

I came up with ten ideas for creating content from one blog post! Can you think of another? Share it here [LINK] #visualmedia #blogideas

Here’s why you should create multiple media for your blog posts with 10 examples for you to try! [LINK] #bloggers #blogtips

Thank you for reading and commenting! I wish I could make better infographics – I’ve made a few and they’re ok but not my favorite. There’s definitely an art to making one that provides value and is interesting.

Meet Peg Fitzpatrick!

Peg Fitzpatrick is a popular social media speaker, trainer and, social media author. She's co-author of The Art of Social Media: Power Tips for Power Users. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about social media and inspiring others to be their best. Read More…

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