On some days, there must waves of nostalgia that wash over the SEIU rank and file for former-SEIU-boss-turned-corporate-insider Andy Stern and his cohort Anna Burger. At least, prior to Stern’s company doing questionable drug deals with the Obama administration, as a union boss, Stern was more creative than his successors.

Take, for example, the SEIU’s endorsement of Barack Obama for next year’s election. That, in and of itself, is not surprising (after all, as the hand in Obama’s puppet, Andy Stern had secured Obama’s allegiance to the SEIU before he was elected President).

No, the SEIU’s endorsement itself is not surprising. What is surprising about the SEIU’s endorsement, though, is the utter banality of the endorsement and its predictably easy setup to campaign against whomever the GOP nominee is.

“As Americans we face stark choice,” Service Employees International Union president Mary Kay Henry said Wednesday. “Do we want leaders who side with rich corporations, the 1% who are prospering, or leaders who side with us, the 99 percent?”

“This is about our members being united in the belief that things are broken in this country, and we need to come together in numbers to help fix it,” Henry said. “That means joining forces with students, neighbors, the unemployed, and working people in the encampments. This is an act of solidarity with the 99% movement.”

Really? With the hundreds of millions of dues dollars pouring in every year, that’s the most creative the SEIU could get from its PR firms? Sure, it’s a simplistic enough message for some of her SEIU membership: A vote for [insert name here] is a vote for the 1%. However, most ordinary voters should see right through it.