DETAILS: The way in which companies hire talent has evolved greatly over the last few years. One of the biggest changes is the rise of the concept of talent attraction -- rather than passively waiting for candidates to apply, talent attraction means actively seeking qualified candidates, engaging them and turning them into applicants. But to attract talent effectively, employers must figure out how they can break through the noise in the market and ensure their employment brand and messaging resonate with top talent.

During this Appcast webinar, Tim Sackett, industry thought leader and president of HRU Technical Resources, will discuss the evolution of the recruiting function from talent acquisition to talent attraction and share the recruitment marketing techniques employers can use to stand out in a crowded field. Sackett will also explain how companies can create a single, consistent version of their employment brand, present the components of an effective employee referral program and share how they can enable employees to tell their own stories to provide an authentic view of the employment brand. Attendees will learn practical tips they can implement immediately to improve their talent attract strategies.

Attendees of the webinar are also eligible to receive HRCI and SHRM credit for continuing education.

About AppcastAppcast is using data and programmatic targeting to revolutionize the global recruitment advertising industry. From its namesake pay-per-applicant job ad exchange to its market-leading recruitment media optimization platform, Appcast is changing how more than 500 leading employers, ad agencies, and job boards attract high quality job seekers. To learn more, visit: http://www.appcast.io.