Shareowners received personalized cans of Coca-Cola with their first names.

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Coke's South Latin Business Unit, which covers Argentina, Chile, Peru,
Paraguay, Uruguay and Bolivia, won the coveted Woodruff Cup for 2013. The award is the company's most prestigious honor.

(Photo Credit: )

ATLANTA -- Coca-Cola
welcomed shareowners to its annual meetingtoday to reflect on a challenging but rewarding 2013 and outline reasons to
believe in the company’s prospects in 2014 and beyond.

Here are 10 key points
Chairman and CEO Muhtar Kent made during his opening keynote:

1. A Year of Firsts

The Coca-Cola system
set several records in 2013. Global volume was up 2 percent to 28.2 billion
unit cases, translating into a record 1.9 billion beverage servings each day. Coke
bottling partners around the world now serve a record 24 million customers each
week.

2. Coca-Cola is
Growing

The
company’s flagship brand posted record volume of nearly 11 billion unit cases
in 2013, adding nearly 100 million cases. Coke is a billion-dollar brand in 19
countries, including developed markets like Great Britain, Japan and Mexico, and
developing markets like South Africa, Brazil, Turkey, Argentina and Colombia.

3. Gaining Share and
Sales

Coca-Colapicked up global market share in total
nonalcoholic ready-to-drink (NARTD) beverages, boosted purchase transactions and
achieved sound profit results in line with its long-term growth targets.

4. 17 and Counting

Each of Coke’s 17
billion-dollar brands generates more than $1 billion of retail sales annually. “And
we have a strong pipeline of future megabrands, with 20 other brands generating
over $500 million dollars in annual retail sales,” Kent added. Coke plans to
invest an incremental $1 billion in marketing by 2016 to fuel brand love
across 200-plus markets.

5. A Coke for Every Lifestyle and Occasion

Caffeine-Free Coke Zero launched in the U.S. in 2013, and Coca-Cola Life, a
lower-calorie Coke naturally sweetened with sugar and stevia, debuted in
Argentina and Chile. Additional markets will introduce the innovative product
in 2014.

6. Stills on the
Rise

The
company’s still beverage portfolio was up 5 percent in 2013. Ready-to-drink tea
was a standout, up 11 percent, and juices and juice drinks grew by 5 percent.

7. An Aligned
Bottling System

Coca-Cola sold 51 percent of its Philippines bottling operation in
2013 to Coca-Cola FEMSA and helped consolidate bottling partners in parts of Brazil,
the Iberian Peninsula and the greater Tokyo region. In the U.S., the company granted
expanded territories to five existing bottling partners, and just months ago
granted territories in Chicago and Florida to two new experienced bottling
partners.

8. Returning Value
to Shareowners

In 2013, the company generated $10.5 billion in cash from
operations, returning $8.5 billion in value to shareowners through dividends
and net share repurchases. In early 2014, the company raised its dividend by 9
percent -- its 52nd consecutive annual dividend increase.

9. Doing Well By
Doing Good

Coke is focused on making a positive difference in communities
around the world through a three-pronged sustainability agenda focused on empowering
women through its 5by20 program and other initiatives; replacing every liter of water
used to manufacture its beverages through reduction, recycling and
replenishment projects by 2020; and promoting well-being through four global commitments
focused on increasing the availability of low- and no-calorie beverage options,
responsible marketing, transparent labeling and supporting
active healthy living programs worldwide. Watch Kent explain why these initiatives"benefit the business and the planet."

10. A Growth Business in a Growth Industry

The retail value
of the NARTD beverage industry, which has grown by $135 billion since 2010, is
expected to grow by another $300 billion by 2020. “We are well positioned in
every country to capture more than our fair share of this growth,” Kent said.

During the
business portion of the meeting, shareowners voted to approve four management
proposals: the election of 15 directors to one-year terms; the appointment of
Ernst & Young LLP as the company’s independent auditors for this fiscal
year; an annual advisory vote to approve executive compensation; and the company’s
2014 performance-based equity plan. A shareowner proposal of separating the roles of chairman and CEO did not pass.

Maria Elena
Lagomasino, a member of Coke’s Board of Directors and chair of the compensation
committee, spoke at the meeting about the equity plan proposal. Read her
statement.