Bing: More Than 50% Of Searchers Click The First Result; 75% Click On Deep Links Result

The value of ranking first on a search results page is no secret, but today Bing is putting some hard numbers on it: More than 50 percent of Bing users click the first result, and more than 75 percent click there if the first result includes Bing’s deep links. In a blog post today, Dr. Ronny Kohavi of Bing’s Research & Development team, shares some valuable data about how Bing users interact with search results. After the 50 percent of users that click the top result, Bing says that only about 4-6 percent click the third result (depending on if it’s an Instant Answer or a regular web page link). Only about 2-3 percent of users click on the fourth result, and so on … down to fewer than one percent click-thru rate on the eighth search result. (Oddly, the graph and blog post completely skip the CTR for the No. 2 search result.) That trend, Kohavi says, doesn’t apply as much i...