Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Juice in Russia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Per capita consumption continues to drop in 2017

Per capita consumption of juice in Russia declined to 15 litres per person in 2017. This continued the trend of lower juice consumption among Russians.

Optimisation of production costs is a way to survive

Juice registered a decline in off-trade volume in 2017. The main reasons were rising prices and weakened consumer purchasing power.

Juice will witness recovery by the end of 2019

It is expected that juice will start to recover slowly in off-trade volume terms from 2019. The strongest dynamism is expected to be seen in nectars and juice drinks, as prices are not as high as for other categories.

COMPETITIVE LANDSCAPE

Domestic companies continue to struggle to increase their shares

The international players Coca-Cola Refreshments ZAO and PepsiCo Holdings OOO dominate juice sales in GBO terms. They are followed by the domestic manufacturer Sady Pridonya OAO NPG.

Juices positioned for children offer competitive advantages

Russians tend to pay significant attention to the diets of their children. Consequently, juice producers are keen to promote brands that are positioned as healthy for children.

The remedy is to popularise of juice consumption

Since the economic crisis began in 2014, juice has not witnessed growth, even with the slight recovery in real disposable incomes. This is understood by producers and retailers, which have made attempts to increase the popularity of juice through the press, the internet and educational videos on official web sites.

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