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First Global Public Relations Firm to Adopt Facebook at Work

Wednesday 30 March, 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.

“Facebook at Work will be a player in employee engagement solutions going forward, so we’re adopting it across our company to continue to analyse and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network,” said Chris Perry, Weber Shandwick’s Chief Digital Officer.

Weber Shandwick’s pilot of Facebook at Work included nearly a quarter of its worldwide staff and was set-up across teams with varied organisational structures and workflows in order to gather best-practices and insights that would be applicable to a variety of companies.

“Through the pilot, we wanted to understand the platform’s use as a tool for engagement, communications and reputation – as well as how it helps create a more productive and connected workplace,” Perry said. “After seeing how successful the pilot was, we’re excited see the collaboration that occurs when it’s used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better inform their practices.”