Everyone is willing to wear the t-shirt with the “I love NY” brand, so let’s look at this from the other side: is New York willing to love us back?

Are the ambassadors of this brand willing to embrace such an emotional approach and “give back” in order to contribute to the city’s awareness and good reputation, and more, to the goal of enticing 50 million tourists annually by 2015?

It’s time to take the pulse of NYC and show the world the Big Apple’s big heart.