SummaryIn February and March 2014, we surveyed 1,000 consumers in South Africa about their personal care and baby care product usage, their level of spend, and purchasing behavior across a number of categories. Additionally, the survey questioned consumers about their top beauty and grooming concerns. The data is presented in Excel format with the full question list, and response data by gender and age.

Synopsis- Use our data to conduct your own analysis of the personal care and baby care sectors in South Africa

- Understand what consumers' personal care and baby care purchasing habits are in South Africa according to age and gender

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