Tag: seo strategy

Search engine optimization services in Mumbai

Unnatural inbound links going to your page –If you’re purchasing links or taking part in large-scale link schemes, you might be penalized with lower search results. Google even acquainted the Penguin algorithm to verify the pages at the top of search results are there because they have earned links from other dependable sources.

Pages with copied content –Copied content is while you put up the same data on a couple of web pages. Sometimes, it’s an error that happens at some stage redesign when content is being migrated to a new domain. Other times, it’s a deliberate scheme to gain rankings for content you haven’t created yourself. No matter the case, it means searchers might run into the same answers in a results page when they click different links – making for a poor user experience.

Thin content – Content is considered thin if it gives surface-level information that users can find on couple of sites throughout the web. It’s punishable because it doesn’t offer any unique price to readers. Alternatively, websites are rewarded with higher search rankings when they publish exclusive content users can’t find anywhere else on the web.

Over-optimized anchor text – Websites that make internal links to support their own keyword techniques might also see lower rankings. Anchor text refers to the linked copy someone clicks to see a new page.

Not being mobile friendly –There is now additional search traffic coming from mobile gadgets than desktops, and in case your content is not optimized for mobile gadgets, your rankings are going to suffer. In advance this year, Google launched a mobile algorithm to reward sites optimized for Smartphone and tablets. Pages that are not optimized for mobile viewing might not display up at the top of mobile results because they are hard for searchers to navigate and use.

Keyword stuffing in documents –Some keyword use is rewarded, but too many keyword mentions correlate with lower rankings. Content sounds spammy when it consists of multiple keyword mentions in close proximity. The old rule of thumb was to limit keyword use to one for every 100 words. Now, its great exercise to use keywords only when they’re simplest and focus by and large on supplying context.

Page links to spam –Content that hyperlinks to spammy pages also tend to rank lower than it would in search. This probably b a guilty-by-association scenario where Google penalizes sites for creating links to sites that don’t provide good answers to searchers.

Site has lower user satisfaction metrics –Pages with lower user satisfaction metrics tend to rank lower in search results. For instance, a excessive bounce rate is a poor sign of user pleasure because it means people who click through to the website directly leave because it doesn’t have the information they want or it’s unattractive or looks untrustworthy.

Slow page speed –A long load time is correlated with lower search rankings. The more time it takes for content to load, the less likely people are to stick around to read it. Google doesn’t want to force customers to wait for the information they are searching for, thus prioritizing pages that load fast.

Relative low engagement metrics –Relative low engagement metrics mean you get less engagement than different websites at the identical consequences page. Low engagement metrics are a sign that visitors don’t find your content material valuable. If people only stay on the page for a few seconds before leaving but remain on another website for much longer, it’s a sign that searchers would possibly locate different content greater useful.

Even though this data shows correlating factors – no longer causational relationships – it shows spammy practices are hurting websites search rankings. Companies would not be rewarded with better search positions when they employ search engine optimization practices supposed to sport engines like Google. They need to optimize their websites for positive user experiences.

Local Search engine optimization – SEO services Mumbai

Importance of Local SEO cannot be underestimated in ever changing times. Your business may miss the traffic that should be yours, if you just target the national campaign, without even running a Local SEO campaign. When Google Pigeon is becoming more and more unfavorable to enterprises, you should not ignore local search engine optimization.

Trends say

70% of mobile searchers will find the information they need WITHOUT even needing to visit a website. Their phone nos, pictures, address will be seen directly on search engines as well as from local citation websites.

People trust local search results more than any others search listings.

59% percent of users use Google for searching local business results. [Source: Digital Sherpa]

Users who search from Andriod Smartphone are automatically logged into their Google account, these users will always be fed with local search results.

Few reasons why you need Local SEO campaign:

Personalized SERPs

Google search results are based of various factors, one of which is location. Location has turned out to be an important factor now a days after Google has given perference to personalized search results.

For eg: If I am located in Powai, and if I search for “restaurants” (a very generic term) on my mobile, I get mobile local results with local restaurants based on my location, even if I dont type in location Powai. Google gives search results by checking searcherers IP, I be logged in google account or not.

So if your website is optimized on national level,it’ll increasingly be missed off the SERPs in favor of companies that do optimize locally.

Snack Pack’ Local Result Listings

Google has cut down the number of displayed organic results from 10 to 6, meaning that first 2 are google adwords results, remaining 3-5 are local search results, followed by organic lisitngs. Local “Snack Pack” listing has made the struggle for visibility more limited. Google has cut down the number of displayed results from seven to three, meaning there’s much more competition to be visible above the fold.

Hence its becomes vital for local search engine optimization (SEO) done for your website, adding as much information you can like pictures, phone numbers, recent reviews, and opening times.

Mobile Search

Above trends already state this. Though we may explain in brief. With increase in number of smartphone users, mobile is now become a huge part of Local SEO. With such a high amount of mobile searches, your websites should be mobile ready to meet he mobile search result requirements.

Reviews

Reviews shown in local search results are as important marketing tool as any other. People read reviews and build a sense of reliability to any website. Right reviews help you stand out of the crowd.

Social Media

Social media websites, mainly Google Plus, needs a Google business page, with local address and phone numbers, needs to be verified. Much like an SEO campaign, to get success on web, you need to cover these areas as well.

We ensure that your business appears in local searches not only on desktops, but also on mobile devices and tablets. Our goal is to earn outstanding listings on top of your local traffic competitors.With our approach your website will correctly target your audience which will significantly increase your profitability. Request for Local SEO – search engine optimization prices today.

Search engine otpimization services Mumbai, India

Those who’ve been in the SEO business for a number of years know how much more competitive it is these days compared to a few years ago. The number of web pages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of website owners and webmasters know just enough SEO to be dangerous. In the golden age of Search engine optimization (SEO), the vast majority of websites hadn’t given a thought to the search engines, and when they did, it was only to place some keywords in their Meta tags. (Which, incidentally, didn’t help then either?) Those were the days when anyone who knew even the slightest bit about SEO could easily rank highly in all the major search engines, with very little effort. Even competitive areas were doable with just a little more work than their non-competitive counterparts.

The Competition Is Fierce

These days, it’s almost the exact opposite. Even keyword phrases that nobody’s searching for can sometimes be hard to obtain high rankings with unless you really and truly know what you’re doing. And even then, those rankings may be here one day and gone the next. The problem is puffed up for new businesses and new websites. If your website isn’t at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your website optimization should always be seen as a long-term proposition.

It’s About Targeted Traffic, Not Rankings

As we move forward in this industry, webmasters, site owners, and SEOs need to move their focus from asking how they can get this keyword to this position in this engine to how they can get more targeted traffic and convert it into customers. Unfortunately, a large portion of those looking into SEO services are still seeing the small picture. For instance, on the contact form on our High Rankings site, I ask people to tell me a little bit about their “business goals.” A good number who fill it out want something like “top-5 rankings in Google and Yahoo for this keyword.” Huh? That’s not a business goal! A business goal is more like “Bring more people to my website who are searching online for the types of products we sell”

Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you’d see a whole lot more millionaire SEOs.

Does this mean that SEO is dead?

Absolutely not! But SEO that focuses on rankings for the most highly sought-after keywords in any given space is most surely dying. This doesn’t mean that you have to reconcile for keywords that receive few searches. It just means that you have to broaden your horizons and see the big picture.

Content for Content’s Sake

Most people don’t write their best content when trying to optimize AND create content at the same time. Once you have written something of genuine value that stands on its own merit, you can go back over the article as a second step and apply some
mild optimization. This is much easier than trying to optimize while creating your content at the same time.

There are EXCELLENT reasons to write higher quality content that will read well to your visitors. Best advice is to create content that is useful, reads well and that serves some legitimate purpose. Don’t stuff keywords in comment tags. Use comment tags in the manner in which the tag was designed to be used — to place comments about
the page itself. Don’t put keywords in comment tags at all.
Who is your “target audience”? When you write your Web site content, who are you focusing it on?

Don’t ever create a page just for the search engines.
The search engines are not (and probably won’t ever be) your customers. Keep your true customers in mind, and give THEM true value throughout your site and in your content.

Determine Your True Goals

So please…if your pet phrase isn’t ranking highly enough, don’t call me and don’t email me. In fact, don’t call or email *any* SEO company. Instead of calling, you need to reassess your goals. No SEO company in the world will be able to help you unless you are ready to forget about what you think you want, and learn more about what you really need. Read that last sentence again until you really understand it. Forget about what you think you want, and learn more about what you really need.

Beware of SEO Companies Who Will Tell You What You Want to Hear

And remember, there are plenty of SEO companies that will say they can do whatever you want them to do. You want to be #1 for “spring”? Sure, no problem. They will happily take your money, do some work, and promptly get no results. Don’t blame them though – they were just telling you what you wanted to hear.

SEO is also the art of using Meta tags, organic positioning of keywords in the body text, analyzing keyword density using popular SEO tools and techniques. However, top search engine rankings can only be achieved by SEO experts who, like doctors, use experience, natural instincts and common sense to devise the most appropriate Search Engine Optimization strategy. Creative Web Promotion stands for Online Marketing. Customized solutions for executing SEO, PPC, Email Marketing & Affiliate Marketing. Use our Expertise and Experience Today..

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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.