Why are customers loyal? Why are some brands more popular than others? Often we can learn new insights to these questions and others by stepping back and looking at them from a different perspective. Understanding human behavior from a...Read More

The latest news in the world of customer experience and customer loyalty.
How James Allen Is Disrupting the Jewelry Industry
Who knew that making the online process for customizing an engagement ring simple and seamless could lead to major...Read More

Despite the fact that technology drives a considerable portion of brand dynamics and perception, loyalty marketers realize that success boils down to the human element, effectively engaging their employees that, ultimately, impacts and strengthens...Read More

It’s often said in the loyalty industry that effective customer experience methods represent the key differentiating aspect for many companies.
Just ask Discover Financial Services.
Dennis Michel, Senior Vice President of...Read More

The latest news in the world of customer experience and customer loyalty.Chipotle Snares New CEO From Taco Bell
Given Chipotle’s well documented food safety issues during the past few years, amid its pursuit to regain customer...Read More

It’s a difficult question to answer for some loyalty marketers, and not so difficult for others.
For Laurie Caldwell, Director of Marketing at eBags, the industry-leading e-tailer and travel gear expert, it isn’t difficult...Read More

Online retailer Zappos views running as not only an incredibly healthy activity for anyone, but also a path toward capturing its customers’ share of attention.
In October, the company launched a new initiative to help people get in...Read More

The latest news in the world of customer experience and customer loyalty.
Using Valentine’s Day to Build Happy Hearts—and Build Loyalty
Happy Valentine’s Day. And for some brands, the day is happier than others. Such...Read More

For Michael Marino, SVP and Chief Experience Officer at Caesars Entertainment Corporation, the biggest challenge he faces as a marketer revolves around customer attention.
“Customer attention is the biggest problem,&rdquo...Read More

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.
Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

THE LOYALTY PULSE SURVEY

Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?

No we have a good grasp on all of them

We would like to have more technology metrics

We would like to have more competitive benchmarks

We would like to have an understanding of technologies from an objective entity

We would like to have a shared terminology that could help us better understand the industry