This is what I was worried about when I wrote that blog a couple of weeks ago. regardless of the game’s quality (and everyone I know who bought it thinks it’s brilliant), its marketing message has never been clear or attractive enough – in my opinion.

Like Starhawk, Resistance, the original Uncharted and even the PS3 itself, it needed stronger marketing. A game being decent is one thing but people aren’t going to notice unless you shout it from the rooftops.

It’s been advertised loads, I’ve never seen so many Sony adverts as I have for the Sony’s christmas quarter titles & consoles.

PSASBR, LBPK, Vita via CoD, Wonderbook & now the PS3 Superslim itself have all received more TV ads than I’ve seen for practically everything. One thing Sony haven’t skimped on this time around is TV ads unlike pretty much everything esle they’ve ever done.

That’s a fair point – Who are they advertising to & when are they advertising it? Are they being mainly advertised during children’s programmes for example & if so, who is deciding that should be the case? Is it down to Sony misjudging the market & putting them on at inappropriate times, or is it the channel holder doing so? That’s one example & you could pretty much do the same for other times/channels/markets.

Personally I don’t watch a lot of TV, but I will catch the odd bit mid-evening on the odd occasion & it’s mostly on-demand as well, so I don’t see a great number of ads anyway – That said though, I am wondering whether it comes down to a certain amount of engagement with the product. Now that I think about it, I may have seen the odd Vita ad & perhaps even something else, but I haven’t attached to them (& even bothered to remember them until now!), as I had no interest in what was being advertised.

Of course you could also say that the ad didn’t simply do enough to get me to want the product. Which is the whole point of advertising, surely?

I have a 1yo & a 10 yo and I’ve seen loads of LBPK & Wonderbook ads during programmes they’d lean towards.

The PS3, Vita thru CoD:D & PSASBR ads have all been during programmings targeted to Sony’s stated demographic – the core, male, console-owning gamer. I’ve seen ads on primetime, even one after the other during key popular programmes, Super Sunday & Champions League football across digital channels and terrestial. Sometimes they’ve even shown all 3 taken up a big portion of the ad breaks.

No one can say Sony haven’t gone to town on TV ads this Christmas period, there’s been more ads for PlayStation stuff than there has for CoD, Halo, ACIII & Wii U combined that I’ve seen, not just one offs either, but sustained.

Well that would go some way to explaining why i haven’t seen that many – I don’t watch football. Doesn’t really explain why others haven’t seen that many though (as i know others do), so that part baffles me a little.

As i mentioned before though, perhaps they are seeing them & little is registering becase either a) they are not interested in the product in the slightest (as with me & the Vita) or b) the advert is a bit rubbish, leaving nothing to get excited about.

Purely speculation on my part of course, as i have only ever seen the PSASBR one (& it is indeed rubbish) & the odd one for a Vita (which i have no interest in unless someone is going to give me one!).

Like i said though, perhaps they should be looking at other avenues of advertising to catch the on-demand demographic, which is growing daily.

Reminds me of Rayman Origins. Brilliant game that failed to sell even the smallest amount of copies because itwas released in the busiest gaming month of the year: November. Thankfully sales picked up around Christmas and again when the Vita version launched.

Still not seen any adverts for it. Wonderbook seems to be on almost permanently, as do the Vita adds.

For me, the Vita version appears to be better but I won’t buy either version until they drop in price. I just don’t spent over £25 on any game. Prices have stayed quite high this Christmas.

Last year I already had Fifa 12 for about £18-£20. By the looks of it I won’t be getting Fifa 13. LBP Karting being reduced on Zavvi meant I picked up a copy for £22.46 yesterday which is a bargain. Some good pricing on PSASBR could give it a boost. I’ve already seen Wonderbook below £20.

I don’t know if you read the links that are given in articles and i don’t know if you’re even reading the articles but:

“The figures, from this week’s MCV, show FIFA 13 at the top, Hitman in second and Battle Royale in third. It’s impossible to gauge sales numbers from this, but regardless it sold more than Assassin’s Creed III, Resident Evil 6, Okami and Epic Mickey 2.”

What do you expect more from a fighting game? Do you expect a fighting game can beat FIFA too?

I read comments like “what a fail”, “another marketing bla bla”? Really, are these the best clichés you can produce?

Really? As i’ve not seen any comments that are like those on Metacritic, barring the resident fanboy that we ignore. In fact, TSA generally has little to no fanboys that post typical fanboy bull. Unless you meant the site that the article links to. If so, ignore this. Plus everyone’s opinion is welcomed here. :-)

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