Jen McKenzie is an independent business consultant from New York. She writes extensively on business, education and human resource topics. When Jennifer is not at her desk working, you can usually find her hiking or taking a road trip with her two dogs. You can reach Jennifer on Twitter.

Trying to improve your SEO strategy, but you find SEO to be an uphill battle? Are you experiencing frustrating bounce rates? Consider Kaizen, a method for improvement developed in Japan. It’s been applied to many businesses and business functions to optimize workflows and efficiency.

Among its major benefits are that it’s fairly easy to implement. It can be taught and shared with your team and documented as you go to provide insights into what matters most: the user experience. Kaizen helps you improve your SEO strategy slowly and steadily.