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Funding Goal - $100,000.00

The University Advertising Fund

The University Advertising Fund

To support University initiatives, the purpose of the advertising
strategy is to develop and implement an effective plan to build general
awareness of Delta State with a focus on the prospective student market.
Efforts to increase the overall visibility and positive perception of
Delta State are key elements. To effectively communicate and market to
diverse audiences, a variety of strategies must be utilized.

The University Advertising Fund will provide the opportunity to increase
awareness of the Delta State brand to all general audiences and in
specific markets for prospective students. Support towards promoting the
University's programs, accomplishments, events, services, etc. through
various channels will help reach a wide external audience. An appealing
message that increases visibility and prompts communication will be
implemented in an effort to increase targeted interactions, traffic to
the admissions site, and applicants.