Future Group hopes to treble its revenues by 2021. It plans to hire
several data analytics experts and is generating tons of data from its
loyalty programs that will help it get important customer insights. The
strategy is to earn Rs one lakh from one crore customers by 2021. The
company has also partnered with an analytics firm to aid growth through an
analytics-driven consumer-centric approach.

Consumer businesses have over the years understood the significance of data
analytics and the insights that it provides into consumer behavior and
preferences. Companies in the FMCG and retail space are getting interested
in analytics and are keen on understanding their customers directly now.
There has been a surge in hiring demand among third party analytics.

Future Group is India’s largest retailer. The aim is to push critical
businesses especially consumer and supply chain as part of a wider strategy
to more than treble revenues by 2021. Future Retail has a pan-India
presence in 238 cities and towns with a footfall of 295 million customers.