Nude For All: Lingerie For Every Skin Tone

In a world where nude means a shade of vanilla, the Nude For All collection by Naja offers a lingerie line of several shades of nude for every skin tone.

Nude for all women was not a reality until now. On May 23rd the #NudeForAll campaign launched at the Bedford L stop, Williamsburg N.Y. The campaign was conducted by Madonna Badger of New York power agency, Badger & Winters. The company is also responsible for the launching #WomenNotObjects and made a stance against the objectification of women in advertisement earlier this year.

Catalina Girald, CEO and Founder, found inspiration to create ethnically manufactured and racially inclusive lingerie basics when watching Gabby Douglas compete in the 2012 Summer Olympics. The “nude” ankle wrap Douglas wore did not match her skin-tone and gifted Girald the idea for a different meaning of nude. In a press release, Nude For All is described not only a “just a socially correct and ethically made lingerie line, it’s a testament to Girald’s innovative supply chain which she developed while at Stanford University.”

Gwen Wunderlich of Wunderlich Kaplan explains, “The reason every brand doesn’t carry lingerie in seven shades of nude is simple: because the minimum order quantities for lingerie are 10,000 units at most factories and the lead times can be up to 12 months. To produce 70,000 units of product in one style is too much for most lingerie companies. But, Naja’s super-fast supply chain can produce in one month instead of 12 months, with minimum order quantities at 200 units per style instead of 10,000.”

The campaign features everyday women instead of professional models. Women part of the campaign include, a software engineer from one of Silicon Valley’s “unicorn” companies, a ballerina from one of the country’s top three ballet companies, a Harvard business school student, and of course, Gina Rodriguez. This decision was based on Girald and Rodriguez believed that using these women — of all shapes and sizes, illustrated the concept of women having the ability to be anything.

Naja.co ethical practices and commitment to women empowerment stretch to its factory workers through flexible working conditions, above-market wages, and providing funding for their children’s education.