Heaven and Earth® Introduces Ayataka Japanese Green Tea

Japanese Green Tea that Tastes Closest to Teapot-Brewed Tea Selected as the Most Preferred Japanese Green Tea by Maiko and Geiko

Coca-Cola Singapore announced the launch of Ayataka™ on 30 Aug 2013, a ready-to-drink Japanese Green Tea with the great taste and cloudiness of authentic Japanese teapot-brewed tea. Ayataka™ is the newest addition to the popular Heaven and Earth® tea range, which includes favourites such as Jasmine Green Tea, Ice Lemon Tea, Ice Passionfruit tea and Honey Chamomile Green Tea.

Ayataka™ is brewed using carefully selected tea leaves, contains no preservatives and is calorie free. The unique blend of natural ingredients in Ayataka™ creates the distinct cloudiness that is characteristic of authentic Japanese teapot-brewed tea. By gently swirling the product before drinking, consumers can see the cloudiness and enjoy the experience of drinking traditional green tea on-the-go.

“Singapore has one of the highest per capita tea consumption rates in South East Asia, but many Singaporeans find it challenging to juggle their busy, modern lifestyle with their love of traditional tea culture. As a result they are constantly seeking new tea experiences that allow them to balance their need for convenience, with their desire for tradition. Ayataka™ Japanese Green Tea allows Singaporeans to enjoy authentic Japanese Green tea any time of the day. We are excited to launch this product as part of the growing Heaven and Earth™ range, and are confident that consumers will enjoy the great taste, quality and authenticity that Ayataka™ has to offer.”, said Andrew Jeffrey, Marketing Manager, Coca-Cola Singapore.

The Japanese Green Tea Most Preferred by Maiko and Geiko

In a taste test conducted in Kyoto, Japan, with 100 maiko (apprentice geisha) and geiko (geisha), Ayataka™ emerged amongst other leading Japanese green tea brands in Singapore as the closest to authentic Japanese teapot brewed tea, as well as the best tasting Japanese green teai.

Carrie Chen, local tea artist and owner of Tea Bone Zen Mind, expressed, “The art of preparing and drinking green tea is embodied in hundreds of years of culture and craft.

The sensation and texture of Japanese green tea is well represented in Ayataka™. Through this new drink, consumers can enjoy different elements within the green tea, while experiencing the true meaning of what Japanese tea is about.”

Heaven and Earth® Ayataka™ Japanese Green Tea comes in 315ml cans, 500ml bottles and 1.5L bottles. It is sold at all major supermarkets, hypermarkets, convenience stores and coffee shops across Singapore and is priced from $0.75 to $1.75.

Win Authentic Japanese Experiences with Ayataka™

From 20th August to 15th October 2013, Ayataka™ is giving Singaporeans the chance to win authentic Japanese experiences that include a trip to Japan, Japanese spa treatments, as well as Japanese dining vouchers. More details can be found at coca-cola.com.sg