Ajax is transparent about the content and purpose of the products' ingredients. For their liquid dish soaps, the water is for consistency and the ammonium C12-15 pareth sulfate and lauramidopropylamine oxide are cleaning and foaming agents. The SD alcohol 3-A, sodium chloride and poloxamer 124 control thickness, the fragrance provides a pleasant scent and the preservative maintains product freshness. The pentasodium pentatate and sodium bisulfite maintain product stability and the dyes provide color.