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andrewmacart hy.com
http://andrewmacarthy.com/andrew-macarthy-social-media/5-ways-brands-can-use-hashtags-on-facebook-facebook-
hashtags-marketing
/ Andrew Macarthy
Facebook recently introduced hashtags to its site - and about time too! - giving
marketers a fascinating new tool to help try to boost engagement and interaction with
their fans. Here are five ideas to help brands kick start their use of hashtags on
Facebook:
1. Add your hashtag to your cover photo

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One of the easiest ways to promote your hashtag to fans is to feature it in your
cover photo, whether it's a hashtag that will always stay the same (such as your
brand name) or one that will change over time (like one related to a seasonal
promotion).
2. Search your hashtag and join the conversation
Hashtags on Facebook give you a much easier way to find out what people are
saying about you and your brand. So, search for mentions of your brand's
hashtag periodically and join in on the conversation to help drive engagement
and strengthen relationships with your customers.
3. Use hashtags in your status updates and comments

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Facebook hashtags work as clickable links in Page posts, personal profile posts, and
in comments, so don't forget to feature them in these places where appropriate. With
consistent use and the odd prompting, you will educate your customers to
start using your hashtags too!
4. Utilise your hashtag's unique URL to drive traffic and
engagement

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Each hashtag used on Facebook has its own feed and unique URL. In the above
example, the hashtag is #500socialmedia to represent my book, and the URL is
http://www.facebook.com/hashtag/500socialmedia. The format always stays the
same: facebook.com/hashtag/yourhashtag.
Use this knowledge to drive customers to your hashtag feed - especially in real world
marketing material - to interact and engage. Utilise re-directs and URL shorteners
like bit.ly to make a link to the feed more memorable.
5. Remember: #hashtags join across all Facebook-integrated
services

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One of the coolest things about Facebook hashtags is that their function is
maintained across Facebook-integrated services. In the example above, I shared
this image from my Instagram account to my Facebook fan page. The image's
caption remained in tact, and its hashtags are there and clickable too.
Conclusion
I hope this post has given you some inspiration for how you might use hashtags on
Facebook as part of your own social media marketing strategy. Let me know how you
intend to integrate hashtags in the comments below!