Inveni presents users with a new, sophisticated way to discover new things they might like based on the things they already enjoy. Users can create an Inveni profile which reviews all the things they have already rated on the web. This information is used to begin building an appropriate collection of items, such as movies and television shows that will appeal to the user. The system goes one step further by allowing users (rather than an automated system) share titles they feel are similar. This will help refine suggestions and provide a stronger foundation to share suggestions with others who have a similar taste in entertainment. Users can also share suggestions with their friends so the system is focused on actual, human input rather than an automatically generated recommendation. Inveni provides human selected and crowd refined suggestions that users will actually enjoy.

Inveni was founded in December of 2008 by Aaron Weber. The Inveni team is based out of Minnetonka, Minnesota and consists of around five individuals, with Weber as the company president. The site intends to provide users with an opportunity for personalized, social discovery. Inveni is still in beta, so there is no telling what changes or updates may be made in the future. Today, Inveni entices new users with a better system of recommendations that is based on real, human opinion.

What are the differences to other apps?

Inveni stands out for two main reasons. The first is the way the application focuses on input offered by real human beings rather than an automated system. There is some automation involved but the recommendations are heavily influenced by what other users say and think. Inveni also does not submit the user’s information and ratings to third party companies without the user’s knowledge. Each Inveni user is given the choice of providing their information or not providing it.

The Inveni website uses multiple shades of blue to create a fun, lighthearted atmosphere that entices new users. A humorous video explains what the application is capable of. The site is highlighted by the presence of characters taken from the video, such as the amusing animated robot. Overall, Inveni is very easy to use and has a fun, entertaining feel.

How does the registration process work?

Newcomers to the Inveni website are given two options to register and log in. The first is by clicking a small blue Facebook login button at the top, right hand corner of the homepage. Users who do not wish to log in through Facebook can click a gold “Sign Up!” button at the lower, left hand side of the homepage. The registration form asks for a full name, email address, password and date of birth. The user is also advised that by submitting their information, they are automatically agreeing to the site’s terms of service and privacy policy.

What does it cost to use the application?

Inveni offers a fun service that is more for entertainment than any other functional purpose. It is worth the time it takes to register, which anyone can do for free. There are no subscription fees required or other charges for using Inveni. Users can return as often as they like and share recommendations or check out suggestions based on their profile. Inveni is still in beta status so there is the possibility that this could change in the future. For now, there is no indication that the site will require a payment any time soon.

Who would you recommend the application to?

Anyone interested in getting tailored recommendations for movies, television shows and more can turn to Inveni. The site offers a customized list of suggestions based on the way the user has rated other similar items as well as what the Inveni community has rated.

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