“We’ve always done a little bit of wedding dresses, but now we have more of them,” continues Aflalo. “Women have always asked us to make our dresses in white for them, so it was an easy, no-brainer decision. What we make generally comes from what our girls ask for—our dresses, but longer and more dramatic.”

Ever since Reformation launched cute, sustainable wedding clothes three years ago, it has disrupted the bridal scene with its eco-friendly POV, relaxed casual-chic attitude, and reasonable price point.

“When we came out with our bridal collection, people were like, ‘OMG this is so affordable,’ but it makes sense for our dresses,” Aflalo says. “For so long people have overcharged with bridal, and they get away with it. But we’re not going to do that—we don’t have to, and that’s why we’re cool.”

Scroll through to see all the looks from Reformation’s Summer Wedding Collection (priced from $268 through $488), available in stores and thereformation.com starting April 27.