Emergency Appeal from The American Red Cross

Following a tough Fourth of July week for blood donations, the American Red Cross is now facing an emergency blood shortage and has issued an urgent call for eligible individuals of all blood types to give now and help save patient lives. Blood donations are currently being distributed to hospitals faster than donations are coming in, and more donations are needed now to prevent delays in urgent medical care to vulnerable patients.

KEY MESSAGES

The American Red Cross has an emergency need for blood and platelets.

Imagine if someone you love needed a blood type that was missing from hospital shelves.

Without more blood donors now, hospitals may not have the blood needed to save lives.

You are the #MissingType, and patients need you. Help the American Red Cross meet the emergency need for blood and combat a summer blood shortage.

Donations are urgently needed now to help ensure blood types don’t go missing.

Eligible donors with types O, A negative and B negative blood are urged to make a Power Red donation, where available.