Styrene acrylic emulsion polymers are categorized under water based polymers which can be manufactured from styrene and various acrylate esters such as acrylic acid, butyl acrylate, and methyl methacrylate. Styrene acrylic emulsion polymer find use in every industry where water based emulsions are used. Styrene acrylic emulsion polymer witnessed high demand from numerous industries like paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others owing to its different properties such as good durability, UV & alkali resistance, water resistance, and excellent adhesion characteristics.

Rising disposable income along with the increasing awareness about the low VOC content products is driving the growth of styrene acrylic emulsion polymer market. Increasing construction activities in the developed as well as developing region coupled with the use of construction paints on the commercial as well as residential building is expected to accelerate the market growth over the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of key vendors.

Market Segmentation:

Styrene acrylic emulsion polymer is segmented on the basis of application and end use industry. On the basis of application, the market is categorized into opacifier, binders, adhesives, construction chemical and others. On the basis of end use industries, styrene acrylic emulsion polymer is segmented into paper & packaging, building & construction, paints & coatings, cosmetics & personal care, and others.

Styrene acrylic emulsion polymer are used to improve the visual appearance of liquid personal care products such as cream, moisturizer and shampoo, thus make it suitable to be used as an opacifier in cosmetics & personal care industry. Additionally, rising consumer consciousness regarding appearance coupled with increasing disposable income drives the market growth. These are widely used as a binder owing to its excellent flexibility, good pigment wetting power, and high resistance to water and alkali. Moreover, high resistant to UV rays and excellent pigment binding property, these polymers are used as a construction chemical in building & construction sector.

Paints & coatings sector is predicted to hold a larger share as compared to other sectors. Increasing demand for quality paints with advanced technology is expected to raise product demand over the forecast period. Moreover, the styrene acrylic emulsion polymer are not combustible, which reduces its storage, handling charges and fire insurance cost.

Regional Analysis:

Asia Pacific is estimated to be the largest regional market for styrene acrylic emulsion polymer followed by Europe and North America on account of growing cosmetics & personal care, buildings & construction, and paints & coatings segment. There has been a significant growth in the utilization of styrene acrylic emulsion polymer in emerging countries such as India, China, Malaysia, and Japan is expected to increase styrene acrylic emulsion demand over the forecast period.

Europe is expected to witness a steady growth over the forecast period due to increasing demand from end use industries such as paper & packaging and cosmetics & personal care. Germany is the dominant country in European styrene acrylic emulsion polymer followed by UK and Italy.

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