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Strategy and targets by geographical area

Pirelli strategy in Europe is to focus on Premium which will make up 80% of car revenues and 79% of Moto revenues in 2015.

The business mix will shift in favour of the Consumer segment, which will contribute 90% of revenues compared with 85% now, compared with a decrease of the Industrial segment from 15% to 10%.

All the businesses (Car, Truck and Moto) will benefit from the increase of production in factories with more favourable industrial costs. The new high technology plants will be totally dedicated to the production of 'special' tyres (more than 18 inches) for Premium cars: