Social Media Guidelines

The rapid development of social media means it is now an essential tool for our company and the way we communicate. A growing number of platforms have emerged, allowing people with common interests to interact over the internet. Round-the-clock, unrestricted access to information and the ability to give instant feedback have fundamentally changed the way we communicate.

As a company, we need to be ready to engage actively with the "democratic consumer": the social media user who is better informed and able to publicly share their experiences with brands and products more quickly, openly and with more self-confidence than ever before.

To achieve this, our online conduct should be based on the fundamental rules of daily social intercommunication. Within Linde, this code of behaviour is also modelled on our company-wide code of ethics.