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ZOOtech is the manufacturer of DVD-Extra Studio. DVD- Extra Studio allows DVD authors to create seriously interactive DVD content, which makes possible games such as the wildly popular UK DVD version of Who Wants to be a Millionaire? Our man, Chris, finds out why ZOOtech was honored this year with the "Innovation Award" and the "Overall Winner" of the Sheffield Business Awards, and what this technology means for gamers (at least the bits that aren't still secret).