Identity

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To win in the connected world, you have to know who your customers are. It’s the best way to gain the actionable insights that let you both grow your business and guard against threats. We provide an accurate understanding of precisely who is at the other end of an interaction — whether it’s online or offline. As the undisputed leader in the space, we handle 45 billion transactions each day.

That’s critical for our clients. Our four solutions, each focused on a dimension of individual, enterprise, or device identity, can give you the kinds of insights that no one else can.

Neustar Holistic Identity: The OneID System

Baseline

Things That Everyone Has

Online or offline customer data only

Identity fragments only

Ability to integrate and organize online only data

Unverified addressability to household and individuals

Rule-base identity resolutions only

Advantages

Things That We Do Better Than Others

Over 300 sources of individual, enterprise and device data

Identity from the largest exhaust of interactions and transactions

Freshest online and offline identity date corroborated as often as every 15 minutes with 11 billion daily updates

Verified addressability for household and individuals to the highest stability and accuracy for identity resolution

Grow your business by making sure your outreach efforts are fruitful, and guard by ensuring trusted communications across devices.

Identity is at the heart of our business. We’re not niche, and we’re not new. We’re an established cross-industry expert, and we can give you the kind of highly accurate, highly actionable identity that gives you the corporate advantage.