Nintendo claiming ad revenue from user-generated YouTube content

Nintendo is claiming advertising revenue for videos featuring its properties on YouTube.

Advertising will appear on user-generated videos that include Nintendo content, with the revenue diverted back to the company, it has been confirmed.

Nintendo will receive money from user-generated content

YouTube users have been critical of the move

"As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a YouTube partner and as such in February 2013 we registered our copyright content in the YouTube database," a Nintendo spokesperson told Game Front.

"For most fan videos this will not result in any changes, however, for those videos featuring Nintendo-owned content, such as images or audio of a certain length, adverts will now appear at the beginning, next to or at the end of the clips.

"We continually want our fans to enjoy sharing Nintendo content on YouTube, and that is why, unlike other entertainment companies, we have chosen not to block people using our intellectual property."

However, despite Nintendo's decision not to block user-generated content, the advertising move has been criticized by some members of the gaming community.