It's a social media marketing website to trade shoutouts with other users on Instagram and Twitter (Facebook coming soon). I know there are buy/sell shoutout sites out there but there are none where you can trade for free.

Thanks for the constructive, well thought out criticism Elmo. Cool name btw.

Through getting the word out, I've found that if people know what a shoutout is then they know what the site is, but if not then they just don't get it. I'll have to do a better job of explaining how it benefits visitors who don't know what a shoutout is.

If you're unfamiliar with a shoutout, it's basically plugging another user. So for example, on my Instagram or Twitter account, I would say "Hey go follow @Elmo, he's a great guy!". Then in turn you would hopefully get a bunch of new followers and you would return the favor. Our site facilitates the trades of these. Hope that makes more sense now.

Thanks for the link to the infographic site...it's pretty darn cool! I'll work on one of those or a video.

Thanks for the constructive, well thought out criticism Elmo. Cool name btw.

Through getting the word out, I've found that if people know what a shoutout is then they know what the site is, but if not then they just don't get it. I'll have to do a better job of explaining how it benefits visitors who don't know what a shoutout is.

If you're unfamiliar with a shoutout, it's basically plugging another user. So for example, on my Instagram or Twitter account, I would say "Hey go follow @Elmo, he's a great guy!". Then in turn you would hopefully get a bunch of new followers and you would return the favor. Our site facilitates the trades of these. Hope that makes more sense now.

Thanks for the link to the infographic site...it's pretty darn cool! I'll work on one of those or a video.

I agree with Elmo, make your copy simple, show off benefits, tell people: You simply do THIS and THAT will happen on this platform here ...
You can get into the concept of what an influencer is or does deeper into the page.
The four columns below 'Welcome to ShoutoutPost Beta' should be used for sweet simple bold headlines telling people exactly what your offer is about

And I am pretty sure that sponsored facebook shoutouts are against TOS !

I agree with Elmo, make your copy simple, show off benefits, tell people: You simply do THIS and THAT will happen on this platform here ...
You can get into the concept of what an influencer is or does deeper into the page.
The four columns below 'Welcome to ShoutoutPost Beta' should be used for sweet simple bold headlines telling people exactly what your offer is about

And I am pretty sure that sponsored facebook shoutouts are against TOS !

Thank you for your feedback

I'm almost certain it's not unless I'm missing something. I wouldn't imagine Facebook would have a problem with someone plugging another page on Facebook.

Thanks for the constructive, well thought out criticism Elmo. Cool name btw.

Through getting the word out, I've found that if people know what a shoutout is then they know what the site is, but if not then they just don't get it. I'll have to do a better job of explaining how it benefits visitors who don't know what a shoutout is.

If you're unfamiliar with a shoutout, it's basically plugging another user. So for example, on my Instagram or Twitter account, I would say "Hey go follow @Elmo, he's a great guy!". Then in turn you would hopefully get a bunch of new followers and you would return the favor. Our site facilitates the trades of these. Hope that makes more sense now.

Thanks for the link to the infographic site...it's pretty darn cool! I'll work on one of those or a video.

To be totally honest with you, in the context of what your business is, I'm not really sure what a shout out is.

And that's the point.

A very large number of people use the Internet regularly but are not Internet savvy. My wife uses the Internet all of the time and I guarantee you that she will not understand what your site is about.

Not only do I write advertising copy, but I'm also a technology teacher and instructional designer.

The one thing I know for a fact is that you have to break down everything and make it very simple for everyone to understand.

I can tell you from experience that when someone goes to a site, watches an instructional video, or even takes a written test, questions come up that you would never have thought of.

If l were you, I'd grab some people I had access to and send them to the site.

Write down every question that they have or write down what they tell you that they don't understand and adjust the marketing, site or both to address the things they can't figure out.

Once you do that, then you'll have to have another group of people repeat the same process and tell you what they didn't understand.

Rinse and repeat until you've fixed most of this stuff.

(What I basically told you was instructional design in a nutshell. Ha - ha!)