Those participants will be involved in the project who actively take part in the academic research of media literacy. There is also great need for the contribution of teachers engaged in media education, as the practical aspects of the topic are at least as important as its theoretical foundation. The involvement of researchers and educators serves the purpose of providing the education policy-makers with clear guidelines in connection with the development of media education, based on these international recommendations. The greatest benefit, however, arises on the side of the pupils of public education, as with the recommendations – based on research and international exchange of experience – they may receive better quality, more profound media education in all four countries concerned.