Richland Community College - Public Information & Marketinghttp://www.richland.edu/taxonomy/term/248/0
en"Life Goes On" Organ/Tissue Donor Campaignhttp://www.richland.edu/marketing/donatelife
<p>
In the Spring of 2011, Richland Community College was asked to help promote Illinois Secretary of State Jesse White&rsquo;s &ldquo;Life Goes On&rdquo; organ/tissue donor campaign. The successful state-wide campaign has signed up well over three-million potential donors since it began in 1999.</p>
<p>
Richland Community College set a goal of obtaining 100 new donors during the week of April 4 - 8 at the beginning of National &ldquo;Donate Life&rdquo; month. Employees and students, throughout the college, put together a campus-wide campaign that was launched early on the Monday morning of campaign week.</p>
<p>
Different forms of media that included posters, the college&rsquo;s campus-wide college vision, and daily postings on Facebook and Twitter were all themed with the campus campaign theme of &ldquo;Help life go on.&rdquo; and branded with the Richland logo. Unique videos were created in-house utilizing students, faculty, and staff whose lives have been directly touched by a donor and were then posted on YouTube and shown on campus-vision. Each person in the video was then highlighted in specific marketing pieces throughout the campus and in a prominent display case in the Mueller Student Center. A sign up booth was set up in the student center and staffed from 8:00 a.m. - 5:00 p.m. from Monday through Friday during the week of the campaign.</p>
<p>
The College&rsquo;s goal of 100 new donors was successfully met on the Wednesday evening of campaign week, and the campaign&rsquo;s final tally was 130 new donors in five days. College President, Dr. Gayle Saunders was able to announce the success to Secretary White in person during his visit to the campus on Monday, April 18, 2011.</p>
<h2>
&quot;Life Goes On&quot; Marketing Pieces</h2>
<p>
What follows is a sample of the marketing pieces used in the &quot;Life Goes On&quot; campaign. Most of these are PDFs of the original file.</p>
<ul>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_donate_poster.pdf">Donate Posters</a> <img alt="PDF Document icon" src="/sites/rcc.richland.edu/files/images/pdfsm.gif" style="width: 17px; height: 17px;" /> (1.5MB)</li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_flyers.pdf">Flyers</a> <img alt="PDF Document icon" src="/sites/rcc.richland.edu/files/images/pdfsm.gif" style="width: 17px; height: 17px;" /> (1.5MB)</li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_register.pdf">Registration Poster</a> <img alt="PDF Document icon" src="/sites/rcc.richland.edu/files/images/pdfsm.gif" style="width: 17px; height: 17px;" /></li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_difference.pdf">Make a Difference Poster</a> <img alt="PDF Document icon" src="/sites/rcc.richland.edu/files/images/pdfsm.gif" style="width: 17px; height: 17px;" /></li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_story.pdf">Story Posters</a> <img alt="PDF Document icon" src="/sites/rcc.richland.edu/files/images/pdfsm.gif" style="width: 17px; height: 17px;" /> (6MB)</li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_cv.jpg">Campus Vision (CC TV) graphic</a></li>
<li>
<a href="/sites/rcc.richland.edu/files/marketing/life_goes_on/life_goes_on_fb.jpg">Facebook Graphic</a></li>
<li>
<a href="http://www.youtube.com/user/RCCDecaturIL#p/c/72044567241E26B0/0/CEfhS_LdmrA">Donate Life Testimonial Video</a></li>
</ul>
Public Information & MarketingTue, 14 Jun 2011 22:00:19 +0000admin1120 at http://www.richland.eduFreedom of Information Act http://www.richland.edu/foia
<p>
Welcome to the Richland Community College Freedom of Information Act (FOIA) webspage. Richland Community College is a public community college subject to all applicable state and federal laws and is governed by an elected Board of Trustees. The Freedom of Information Act was created to ensure transparency and accountability of governments at all levels. You can find more information about the Freedom of Information Act (FOIA) by going to the Illinois Attorney General&rsquo;s website: <a href="http://foia.ilattorneygeneral.net" title="http://foia.ilattorneygeneral.net">http://foia.ilattorneygeneral.net</a>.</p>
<p>
You may use this website to guide you in the process of making your FOIA request.</p>
<p>
After submitting your request via email to the College&rsquo;s FOIA officer, you can expect to receive confirmation. The College&rsquo;s regular business hours are 8:00 a.m. &ndash; 5:00 p.m. Monday through Friday.</p>
<p>
The first 50 pages of black and white, letter-, or legal-sized copies required to complete the FOIA request are free. The following additional fees will be charged and you will be required to pay the fees prior to the processing of your request:</p>
<ul>
<li>
Page 51 and up will be charged 15 cents per page</li>
<li>
Any CDs, disks or specialized drives required for copying of electronic files will be charged at cost</li>
<li>
Any large-sized documents that require specialized copying equipment such as blue prints, etc. will be charged at cost</li>
<li>
Should you wish to appeal the College&rsquo;s decision, you can contact the Public Access Counselor in the Attorney General&rsquo;s Office:
<ul>
<li>
Public Access Counselor<br />
Office of the Attorney General<br />
500 South 2nd Street<br />
Springfield, Illinois 62706<br />
Phone: 312/814-5526 or 1-877/299-FOIA (1-877/299-3642)<br />
Fax: 217/782-1396 or 312/814-8876<br />
E-mail: <a href="mailto:publicaccess@atg.state.il.us">publicaccess@atg.state.il.us</a></li>
</ul>
</li>
</ul>
<h2>
Richland Community College FOIA Officer</h2>
<p>
Lisa M. Gregory<br />
Phone: 217/875-7211, Ext. 480<br />
Fax: 217/875-2762<br />
Email: <a href="mailto:lgregory@richland.edu">lgregory@richland.edu</a></p>
Public Information & MarketingMon, 20 Dec 2010 17:56:58 +0000admin941 at http://www.richland.eduPublic Information & Marketinghttp://www.richland.edu/marketing
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<h2>
Marketing at Richland</h2>
<p>Under the auspices of the Public Information division, the Marketing Department is the primary contact for the media. The division writes all press releases and news advisories for the College, and provides multimedia services.</p>
<p>The Marketing Department is also responsible for ensuring the College&rsquo;s marketing materials convey a constructive and consistent brand image.</p>
<p>The Marketing Department has earned national and local recognition for the College with successful entries in the National Council for Marketing &amp; Public Relations (NCMPR) and the Decatur Ad Club. The Marketing Department has twice won the coveted Gold Paragon Award from NCMPR. This award is NCMPR&rsquo;s recognition of outstanding achievement in communications at community and technical colleges. It is the only national competition of its kind that exclusively honors excellence among marketing and public relation professionals at two-year colleges. Winners hail from large, multi-campus districts as well as small institutions, from large staffs with healthy budgets and from one-person shops with limited resources.</p>
<p>The Decatur Ad Club is an organization of the advertising community in Decatur, and hosts the annual Decagon Awards Ceremony. The Decagon Awards Ceremony is a celebration of the best and brightest creative minds in Central Illinois.</p>
<h2>
2010 Awards</h2>
<ul>
<li>
Gold Paragon Award-<u><a href="http://issuu.com/richlandcommunitycollege/docs/academy_for_earlychildhood_book">Brochure for Adele P. Glenn Academy for Early Childhood Education</a></u></li>
<li>
Decagon-<u><a href="http://issuu.com/richlandcommunitycollege/docs/shilling_center">Photography of the Shilling Center</a></u></li>
<li>
Decagon-<u><a href="http://issuu.com/richlandcommunitycollege/docs/academy_for_earlychildhood_book">Adele P. Glenn Academy for Early Childhood Education brochure; Print Collateral category</a></u></li>
<li>
Merit Award- <u><a docs="" href="http://www.youtube.com/watch?v=B5sal8fVM7c&amp;feature=youtu.be">TV Spot (30 seconds, less than $2,000 in production) &ldquo;Define Success&rdquo;</a></u></li>
<li>
Merit Award-<u><a href="http://issuu.com/richlandcommunitycollege/docs/chili_pepper">Photography of Richland Student Farm, &ldquo;Chili Pepper Picking.&rdquo;</a></u></li>
<li>
Merit Award-<u><a href="http://issuu.com/richlandcommunitycollege/docs/mobile_biofuels_trailer">Vehicle Graphics for Biofuels Trailer</a></u></li>
<li>
Merit Award-<u><a files="" href="http://issuu.com/richlandcommunitycollege/docs/ma_hallway_signs">Ad Campaign of Mentor Ambassador signage hanging in campus hallways</a></u></li>
</ul>
<h2>
2011 Awards</h2>
<ul>
<li>
Gold Paragon Award-<a href="http://issuu.com/richlandcommunitycollege/docs/weareherecampaign">Advertising for the Richland Fitness Center &ldquo;We Are Here&rdquo; campaign</a></li>
<li>
Decagon&ndash;<a href="http://issuu.com/richlandcommunitycollege/docs/annualreport_2009">&ldquo;Richland Community College Annual Report&rdquo; Catalogs, booklets &amp; Annual Reports category</a></li>
<li>
Decagon-<a href="http://issuu.com/richlandcommunitycollege/docs/weareherecampaign">Richland Fitness Center &ldquo;We Are Here&rdquo; campaign; Brochures, Posters, and Flyers category</a></li>
</ul>
<h2>
2012 Awards</h2>
<ul>
<li>
Decagon-&quot;<a href="http://issuu.com/richlandcommunitycollege/docs/coffee_house_black_green">Coffee House Logo&rdquo;; Logos, Trademarks, and Symbols Category</a></li>
<li>
Decagon-<a href="http://issuu.com/richlandcommunitycollege/docs/cehfa_sceneshop_issuu">&ldquo;Scene Shop Signage&rdquo;; POP, Signs, Displays, and Exhibits Category</a></li>
<li>
Decagon-James and the Giant Peach Animation&rdquo;; Animation Category</li>
<li>
Decagon-<a href="http://www.youtube.com/watch?v=X_ZAy_AXMs0&amp;feature=plcp">&ldquo;Discovery Theatre Promo&rdquo;; Short Promotional Video or Podcast</a></li>
</ul>
<h2>
Other Special Campaigns</h2>
<p><a href="/marketing/donatelife">Richland&#39;s &quot;Life Goes On&quot; Organ/Tissue Donor Campaign 2011</a></p>
<h2>
Process Mapping</h2>
<p>In an effort to communicate internally as well as with the external staff and faculty served by Marketing, the Marketing Team has collaborated to produce <a href="/system/files/marketing/process_maps_122013.pdf">process mapping flow charts</a>. Creation of process maps allowed the entire team to establish, review, and improve what is happening daily and with annual projects, measure process efficiency, and to communicate the roles and responsibilities of the department with the College.</p>
<h2>
Usage and Style Guides</h2>
<p>This <a href="/system/files/marketing/StyleGuide2012.pdf">style guide</a> was developed to serve as a resource for those who create written and other creative materials targeted at external audiences. Use of the guide will result in more consistency of style in Richland&rsquo;s publications and other communications. It is designed to provide:</p>
<ul>
<li>
answers to commonly asked questions related to writing about Richland Community College</li>
<li>
key facts and information about the College, its programs, buildings, etc.,</li>
<li>
helpful writing style and usage guidelines based on the Associated Press Stylebook, which is used extensively by the media and by publications of many types</li>
</ul>
<h2>
Working with the Media</h2>
<p>In order to maintain consistency and accuracy, and to ensure that members of the media speak with the most appropriate person, Richland Community College requests that all media inquiries begin with Public Information</p>
<h3>
Media Relations Contacts</h3>
<p>Lisa M. Gregory<br />
Executive Director of Public Information<br />
(217) 875-7211, Ext. 480<br />
<a href="mailto:lgregory@richland.edu">lgregory@richland.edu</a></p>
<h2>
Contact Marketing</h2>
<p>Marketing Office Location: W118A<br />
Tracy Withrow<br />
<em>Marketing Coordinator</em><br />
(217) 875-7211, ext. 212<br />
<a href="mailto:twithrow@richland.edu">twithrow@richland.edu</a></p>
<p>Jackie Hagan<br />
<em>Administrative Assistant</em><br />
(217) 875-7211, ext. 213<br />
<a href="mailto:jhagan@richland.edu">jhagan@richland.edu</a></p>
<h2>
<a name="publicinfo"></a>Executive Director of Public Information</h2>
<p>The Executive Director of Public Information and Chief of Staff is an executive level position and serves as a member of the Executive Staff. This position serves as the College&rsquo;s chief spokesperson responsible for the management of the President&rsquo;s office and drives initiatives on behalf of the President. Identifies and manages critical issues that have a college wide impact and require the attention of the President and other senior staff. The Executive Director assists the President in coordinating Board of Trustee activities within the College, community, and district.</p>
<p><a href="/foia">Freedom of Information Act</a></p>
<h3>
Contact the Office of Public Information</h3>
<p>Lisa M. Gregory<br />
<em>Executive Director of Public Information and Chief of Staff</em><br />
<a href="mailto:lgregory@richland.edu">lgregory@richland.edu</a></p>
<ul>
</ul>
Public Information & MarketingMon, 15 Sep 2008 20:08:07 +0000admin602 at http://www.richland.edu