Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.

Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.

Today's business environments are very different to those of 10 years ago. Windows Server 2003 has been a trusted friend for over a decade, but there are better ways to deliver against today's business expectations and technical possibilities. Download this paper to better understand the risks of ignoring the end of support and to discover the advantages of migrating to a modern data center platform.

How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.

Unless you’ve already deployed a Zero Trust network, your network security is broken. That’s the bad news. The good news? New ways of implementing a previously hardware-intensive and costly concept called micro-segmentation now put Zero Trust within your organization’s reach. Learn about these breakthrough developments in this Forrester Research report that is yours free, courtesy of VMware and Carahsoft®.
Download your free copy now.

The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.

This white paper shows how IT departments can help the business implement a solution that integrates with existing business applications and transforms procurement into a fast, agile process—all in a trusted environment.

The risk reporting environment for banks has changed. Regulatory
imperatives that were largely driven by the financial crisis of 2007—
such as Dodd-Frank, Principles for Effective Risk Data Aggregation
and Risk Reporting (BCBS 239) by the Basel Committee on Banking
Supervision (BCBS), Comprehensive Capital Analysis and Review
(CCAR) and others—are impacting banks around the globe. These
imperatives are forcing banks to rethink and reinvent how their
systems integrate and how data from across the bank flows into
the aggregated risk and capital reports required by regulatory
agencies. Banks must be able to convey to agencies that the data is
complete, correct and consistent in order to establish that the reports
are trustworthy

An interactive white paper describing how to get smart about insider threat prevention - including how to guard against privileged user breaches, stop data breaches before they take hold, and take advantage of global threat intelligence and third-party collaboration.
Security breaches are all over the news, and it can be easy to think that all the enemies are outside your organization. But the harsh reality is that more than half of all attacks are caused by either malicious insiders or inadvertent actors.1 In other words, the attacks are instigated by people you’d be likely to trust. And the threats can result in significant financial or reputational losses.

For decades, the financial services industry has endured constant change
and uncertainty, from the depths of a financial crisis to widespread
regulation overhauls. With the advent of more advanced cybersecurity
threats, the industry has responded with rapid digital transformation to
remain competitive while also pushing the envelope. Today, managing
and mitigating cyber-related risks not only draws government scrutiny, but
increased consumer scrutiny as well, with longstanding brand reputations
anchored to institutions’ ability to protect its most sensitive data. In a
recent survey of Americans, financial information was considered by
consumers to be their most valuable personal information, worth even
more than personal or family photos and videos. For consumers, failing
to protect their data is a grave violation of trust, to the point where 72%
would consider leaving their current financial institution if their sensitive
information was taken hostage by ransomware.1
Not only does the

Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
content (UGC).

Having reviews is essential,
but it’s only the first step
Today, the winners in business are not always the ones
with the lowest prices or the biggest range of products. In
fact, the winners are not even always the biggest brands.
The winners are trusted companies who offer an exceptional
customer experience again and again.
Simply, the winners are those who are listening to
their customers.
We all know we need reviews on our website, we know
visitors to our website want to see reviews to help them
make their buying decision.
But that is just the beginning.
Recognize the full potential that reviews have and you’ll see
an improvement in the performance of all your marketing
activity.

Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge.
The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust.
Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues.
Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee

When it comes to data breaches and service outages, it’s no longer a question of if but when. Governments worldwide increasingly have new laws, pending legislation, privacy regulations and “strong suggestions” for protecting sensitive information and taking action when breaches or service outages occur. Get the Complimentary White Paper and learn how you need to prepare for these new laws and more. The white paper examines current regional legislation and how you can implement communication best practices for maintaining transparency and trust in the face of consumer-facing service disruptions.

Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
• What are consumers and patients really looking for in online reviews?
• What ratings and review factors are most important when choosing a doctor?
• What sites are most used and trusted for this information?
Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail

"Chrome Browser provides secure, trusted access to data, apps, and cloud services, connecting employees on any device to a new generation of powerful tools for work. With proactive securitymeasures protecting them while they work, users get a consistent, customizable experience
whenever and wherever they access it."

Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.

AWS supports healthcare organizations with HIPAA Eligible Services and the AWS Healthcare Compliance program. AWS products and services are being used by many customers that handle electronic patient health information (PHI) to build solutions that meet HIPAA and HITRUST regulatory requirements for cloud-based workloads.
In this webinar, you’ll learn how AWS HIPAA Eligible Services can help you build secure workloads to handle PHI in compliance with HIPAA and HITRUST standards. AWS Healthcare experts will be joined in this webinar by AWS Partner Network (APN) Partners ClearDATA and Cloudticity.

Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look
for healthcare services online, particularly when interacting with healthcare-related ratings
and reviews. We surveyed healthcare consumers across the U.S. in a representative range of
demographic groups for answers to some key questions:
• What are consumers and patients really looking for in online reviews?
• What ratings and review factors are most important when choosing a doctor?
• What sites are most used and trusted for this information?
Findings confirmed that online reviews are an essential part of the healthcare consumer’s
decision-making. In this report, we’ll look at the key findings in detail.

The use of non-fully qualified domain name (FQDN) certificates is being deprecated by November 1, 2015. Existing certificates containing non-FQDN names will be revoked by all public CAs by October 1, 2016. Entrust provides a straightforward option that allows the continued use of non-registered names by deploying cost-effective Entrust Private SSL Certificates.

On November 22, 2011, the CA/Browser Forum adopted “Baseline Requirements for the Issuance and Management of Publicly-Trusted Certificates, Version 1.0” (hereafter referred to as the “BR 1.0”) to take effect on July 1, 2012.
This document explains the differences between non-qualified and Fully-Qualified Domain Names (FQDN), the reasons behind the CA/Browser Forum’s change and suggests alternatives for affected subscribers.