Tag Heuer Celebrates the 100th Indy 500 with Limited-Edition Watch

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Timing and racing go hand in hand, so it seemed fitting that to celebrate the 100th anniversary of "The Greatest Spectacle in Racing," the noted Swiss watchmaker and time keeper of the race today announced the official watch of the Indy 500, the TAG Heuer Limited Edition, Indy 500 Centennial Chronograph.

The Limited Edition Chronograph has a grey stylized dial patterned after the famed "Yard of Bricks" start/finish line of the Indianapolis Motor Speedway and a printed "INDY 500" logo inside the counter at 6 o'clock. Its distinctive case back marks the 100 year anniversary of the great race. Inspired by a racecar's dashboard, the 44-mm dial hosts three counters: a small second at 3 o'clock, a chronograph minutes counter with double hands at 9 o'clock, and a 1/10th of second counter at 6 o'clock. The date window, which is positioned at 12 o'clock, is flanked by hand-applied indexes, as well as luminescent hands and markers for optimum readability. Other distinguishing details include a fixed polished bezel with a tachymeter scale in black and "INDY 500" in red and a fine-brushed, 44mm steel case with scratch resistant sapphire crystal. It is also water resistant to 200 meters. It's a fitting tribute to the 100th anniversary celebration of the world's largest single-day spectator sporting event, the Indy 500 Centennial Chronograph is available in a limited quantity of 1000 pieces. It is offered on a choice of black rubber strap or polished steel bracelet for about $1650.