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Hvac Parts Shop

Project Description

HVAC Parts Shop sells repair parts, filters and accessories for Lennox and other major brands. Steve’s company faced the common problems associated with any home-grown eCommerce website. High maintenance costs, rapidly changing customer expectations and its challenges, non-scalable Product Information Management systems to name a few.

With large number of SKUs and similar product images, the product discovery was difficult for the customers. They either ended up not placing orders or ordering a wrong product, only to return later.

What We Did

HikeOn team was tasked to migrate their catalog, customers, coupons, blogs, sales order history, design and develop a custom bigcommerce theme, and a custom private application called Product Finder.

Custom theme

Identified the customers’ usage pattern in their previous website using a heatmap tool, CrazyEgg. With the data collected, we redesigned the website and developed a highly customizable theme using Bigcommerce’s state of the art Stencil framework.