How to Use Outsourcing to Become the Most Efficient Team

How to Use Outsourcing to Become the Most Efficient Team

Outsourcing is a smart, cost-effective way to expand your team and add specialized skills. These may be skills you only need seasonally, or for a short time period. They may be skills that no one on your team has, or lower-level tasks that you cannot spare your valuable team members to handle. Done right, outsourcing allows a smaller company to focus on core growth activities and rival larger competitors.

How to Outsource at the Right Time

Best times to use outsourcing:

When you need work done, but cannot justify another full time hire.

When you have a sudden, big influx of work that you need to complete by deadline.

When you’re so busy running day-to-day operations that you cannot bring in new business.

When you are ready to loosen control and delegate.

When you need high-level, executive or professional expertise like legal or a CTO-for-hire (chief technology officer) as a consultant to provide guidance for a crucial situation or help with future planning.

When you have repetitious work piling up, such as packaging and shipping orders or data entry.

When you need special skills for a single project, like a logo or web designer.

Never outsource your core business competencies or the “soul” of your business.

Never outsource roles that are key to your mission.

Commonly Outsourced Tasks and Projects

Bookkeeping

Payroll

Accounts payable and billing

Data entry

Web design

IT services

Background checks

Mailings

Marketing or business consultant

Ad design

Copywriting

Selecting an Outsourcing Partner

When choosing an outsourcing company or consultant, ask colleagues for referrals. Ask outsourcers you are considering for references. Preferably these are companies of a similar size and/or in the same industry as your business. Call to check the references and ask questions about the performance of the contractor/outsourcer. Make sure that the outsourcer agrees to your required service levels. Don’t commit to a long contract until/unless you are confident the outsourcer can deliver.

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