Traffic & Conversions Boost

SEO and Social Media for Multilingual and Multidevice Sites

All the tags you need to put in the header of your page for SEO. Best practice on social media (facebook, twitter, google+, pinterest, linkedin). How to implement when running a multilingual website and on different types of screens and devices.

SEO

Basic Tags

1

2

3

<title>SEO andSocial Media foramultilingual site</title>

<meta name="description"content="my description">

<link rel="canonical"href="https://example.com/"/>

Title and Description tags usually appear in the search results but Google mite decide to change them based on what they see as a better title and/or description for the users search.

Canonical tag is to notify the bots of the real address of a page. Make sure to use the canonical tag especially if you add variables to the URLs

Indexing Tags

1

<meta name="robots"content="index, follow">

Crawl and index the page and all the links on the page

1

<meta name="robots"content="index, nofollow">

Crawl and index the page but don’t crawl the links on the page

1

<meta name="robots"content="noindex, follow">

Crawl and don’t index the page keep crawling links on the page

1

<meta name="robots"content="noindex, nofollow">

Don’t crawl and don’t index this page and linked to other pages

Tags you Shouldn’t use or worry about

1

<meta name="keywords"content"…">

Because you are going to jump and yell what?! don’t use the keyword tag?!! go over and read the following 2 posts

It is not enough just to implement Twitter Cards you need to get your site approved throw the Twitter Card Validator. You will see an option after inserting a url to submit for review. If it is only the basic tags my experience is that it goes very fast. With the more advanced ones it mite tack a few days.

There is an option to put all this information in a sitemap and not on each page. The sitemap call for using many more element but will leave you with a cleaner page. For more see sitemap to indicate alternate language pages

Facebook

1

2

3

4

5

<meta property="og:locale"content="en_US"/>

<meta property="og:locale:alternate"content="fr_FR"/>

<meta property="og:locale:alternate"content="es_ES"/>

<meta property="og:locale:alternate"content="de_DE"/>

<meta property="og:locale:alternate"content="ar_AR"/>

must support the address of example.com&fb_locale=es_ES redirecting to the Spanish page. So on to all languages on the site

Multi Device

When you have more then one application to present your content you’d like it all to be set up in a way that if a link is shared from one type of application a user with a different device can be able to view the content in the most friendly way. As of now there is support for going from the web (desktop or mobile site) to apps but not vise versa.

Going from web to app requires that your app supports deep linking.

Mobile Website

When you have a separate site for mobile (not responsive) all you need to due is use the canonical tag mentioned in the SEO section and point it to the desktop version.

Google and Facebook (web to app)

1

2

3

4

5

6

7

<meta property="al:ios:url"content="iphoneApp://example.com"/>

<meta property="al:ios:app_store_id"content="123456789"/>

<meta property="al:ios:app_name"content="iphone example"/>

<meta property="al:android:url"content="applinks://docs"/>

<meta property="al:android:app_name"content="android example"/>

<meta property="al:android:package"content="com.android.example"/>

<meta property="al:web:url"content="http://example.com"/>

Support for indexing iOS apps on Google is very new so mite not work so well.