A frequent feature request we receive is to make it easier to recover lost or orphaned accounts. Loss of administrative access can occur, for example, when an account administrator leaves the company without first assigning another administrator. The account continues to collect data, and users with non-administrative access are still able to log in and use the account per their assigned permissions, but the account remains in administrative limbo.

Of course, we hope brands have the right onboarding and offboarding processes in place to ensure this doesn’t occur, but we understand this isn’t always possible. If you lose administrative access to an Analytics account that is linked to an organization, you can have the organization Owner restore that access. Administrative access to Analytics consists of having Manage Users and Edit permission.