Integrated Marketing Communications

Cause Marketing

One of MGWWI true passions is cause marketing or cause-related marketing.

We foster relationships and cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.

Cause marketing differs from corporate giving or philanthropy because it does not involve a specific donation which is tax deductible. Cause marketing is a marketing relationship generally not built around and based solely on donations.

MGWWIbelieves that these relationships support locally and nationally based charitable causes in a way that also promotes customer brand loyalty and promotes overall business.

Cause-related marketing is a powerful tool which MGWWI client base, business partnerships and organizations are increasingly leveraging to maximize profitability.

Yoplait’s “Save Lids to Save Lives” supporting Susan G. Komen For The Cure (breast cancer research). The company packages specific products with a pink lid that consumers turn in, and in turn Yoplait donates 10 cents for each lid.

Product Red is an example of one of the largest cause-related marketing campaigns. Product Red was created to support The Global Fund (to fight AIDS, tuberculosis & malaria). It includes partnership and relationships with Apple, Motorola, The Gap and Giorgio Armani.