Starbucks launches Teavana handcrafted tea in Asia

Starbucks Coffee Company has announced the launch of Starbucks Teavana handcrafted beverages and full leaf tea sachets in more than 6,200 Starbucks stores across the China / Asia Pacific region, including Vietnam.

“The launch of Starbucks Teavana brings an entirely new tea occasion specifically developed for our customers in Asia, who increasingly want new and different tastes and experiences,” said John Culver, group president of Starbucks Global Retail.

“With Starbucks Teavana, we see a tremendous opportunity to leverage the company’s expertise in creating best-in-class retail experiences, handcrafting customised beverages, and sourcing the finest ingredients, to create a new, premium tea experience. Just as we’ve done for coffee, this is tea reimagined at Starbucks,” he said.

Starbucks acquired Teavana Holdings, Inc. in December 2012. The launch of Starbucks Teavana is the first time Starbucks has launched a brand on this scale since 2008.