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Who we are

We comprise over 50 full time researchers, designers, and support staff. And we're all united by a common mission – to deliver top quality research and to have fun while we're doing it

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This is us

Basis at work and play

Our commitment

We believe in providing a positive and productive environment to work in. We've already set up several initiatives to make Basis a happy and exciting place to be

blackbelt

Basis labs

Charity

Social

Through our internal training academy, Blackbelt, our team are constantly developing. Our current prospectus includes training on everything from statistics to behavioural economics with top industry professionals, personal development sessions on Impact and Influence with RADA, as well as more bespoke courses, such as authors explaining the art of storytelling.

Basis Labs is our internal forum for sharing ideas and new thinking. Consisting of regular presentations and reports from both within and without, it's our way of keeping things interesting. In the last year we've been delving into the worlds of facial coding, behavioural economics and geolocation mobile surveys.

An active and enthusiastic part of company life, the newly formed Basis Charity Committee is always on the lookout for effective and fun ways to contribute to local charities - whether that’s through organising fundraising activities or by donating our research skills. Moreover, with a wide range of events coming up both inside the office and out, the Committee is looking to make a real charitable splash in the New Year – so watch this space!

Through our internal training academy, Blackbelt, our team are constantly developing. Our current prospectus includes training on everything from statistics to behavioural economics with top industry professionals, personal development sessions on Impact and Influence with RADA, as well as more bespoke courses, such as authors explaining the art of storytelling.

Basis Labs is our internal forum for sharing ideas and new thinking. Consisting of regular presentations and reports from both within and without, it's our way of keeping things interesting. In the last year we've been delving into the worlds of facial coding, behavioural economics and geolocation mobile surveys.

Charity

Social

An active and enthusiastic part of company life, the newly formed Basis Charity Committee is always on the lookout for effective and fun ways to contribute to local charities - whether that’s through organising fundraising activities or by donating our research skills. Moreover, with a wide range of events coming up both inside the office and out, the Committee is looking to make a real charitable splash in the New Year – so watch this space!

Our people

Andy is the founder and Chairman of Basis. He founded Basis in 1991, having previously worked in brand management for Unilever, advertising planning, and design strategy. He is a qualitative specialist and is particularly interested in creative development and the impact of technology on consumer behaviour, he has conducted research in all major international markets.

Rune is Managing Director of Basis. He has over ten years’ experience of quantitative research, specialising in brand development, marketing, and media research. Prior to joining Basis, he worked at NOP (in both their global brand tracking and media research teams) and i to i, where he specialised in marketing effectiveness research. He specialises particularly in international brand tracking at a major scale, innovation research, marketing effectiveness, and advanced analytics. He has a BA in Politics & Society from Birkbeck University in London.

Charlotte joined Basis after graduating from Oxford University in 2002. A qualitative specialist, she’s now our Head of Qualitative. She’s worked across a great many sectors, in particular TV, communications, technology, and retail. She’s especially experienced in researching younger and youth audiences. Charlotte is passionate about the challenges of international research, and has managed projects across Europe, Asia, the Middle East, North and South America, and Africa. Charlotte served on the AQR Committee for two years.

Lynsey came on board as our Head of Quantitative in Summer 2012, following seven years at 2CV and five years in Research International’s Consumer team. She’s worked across almost every sector at a local and global level, with her most recent work focusing on entertainment, media, and telecoms.

Lynsey brings an expertise in working on integrated projects, having spent many years understanding how best to combine qual, quant, and external information sources so as to provide the most comprehensive research solutions for her clients.

Mark joined Basis in 2015 to help shape the methodological and intellectual thinking behind the work we do. A wide and dynamic remit from understanding how brands work to data integration, digital techniques, and the practical application of behavioural science thinking.

Prior to joining Basis Mark has run his own research consultancy as well as set up profitable business units in other research agencies; usually by doing research better and differently to what’s gone before. A back catalogue of work that has seen him practice both qual and quant putting him in a strong position to develop tools and thinking from either discipline.

Dan recently joined Basis from the qual-led innovation consultancy Promise Communispace, where his work focused on customer proposition development for the likes of Aviva, Bupa, EE, Philips and Danone. He specialises in consumer-led innovation - using co-creation techniques that bring together businesses and their customers to develop new products and services.

As a curious bunch of researchers, Basis have always self-funded their own research projects to get a better understanding of what’s going on with consumers; what they’re buying, thinking, how they live their lives, how they keep themselves and their families entertained, etc. It’s my job to get these stories out there. To ensure that the right people (insight, marketing, and brand teams) get to see and hear them. This might mean you get a call from me, or perhaps an email. Or I may be send you an invite to a seminar or breakfast session… The role is varied but the goal is very straightforward; Basis has some great stories to tell, that we know you’ll want to hear – it’s my job to make sure you get the chance.

Chris joined the Basis quantitative team in mid-2014, following 5 years with GfK NOP and 3 years at SPA Future Thinking. He has worked for clients who operate in multiple markets, and also at a local level. His work has predominantly been across media, marcomms, brand and customer service research, often working on integrated projects, which deliver real results and solutions to his clients.

Blythe is an Research Director in the qualitative team and has been at Basis since 2008. Prior to this she worked for a time at GfKNOP after graduating from Exeter University. She has conducted projects across the UK and internationally, chiefly in the telecoms, media, and retail sectors. She’s particularly interested in creative work and new product development studies.

Laura joined Basis in 2008 and is a Research Director in the quantitative team. She previously worked at Synovate, where she specialised in communications research. Since joining Basis, she has carried out work on ad hoc projects such as U&A studies, website evaluation, and concept testing. She’s primarily worked with face to face and online methodologies, across a number of verticals including retail, telecoms, automotive, and gambling. Laura has a degree in Advertising and Marketing Communications from Bournemouth University.

Rachel joined the quantitative team at Basis in November 2010. She has been involved in a huge range of projects, including continuous tracking and ad hoc projects in the media, telecoms, retail and financial sectors. Rachel has always had a keen interest in using advanced analytics to help take quantitative research to the next level, and is now the advanced analytics lead at Basis.

Samuel joined Basis in 2013 having worked previously at Firefish and beginning his research career at Opinion Leader. He's a qualitative specialist with over 10 years experience of a range of methodologies across various sectors in the UK and international markets. He's especially interested in creative development, brand positioning and customer closeness exploration.

Anna joined the quantitative team at Basis in 2010 and is now Head of DP, overseeing analytics. Since joining Basis she has managed several large scale projects, including multi-national trackers. Prior to joining Basis, Anna spent two years at Barclays as an Analytics Manager specialising in developing automated reporting systems. Before this she worked at Synovate as a Senior Data Solutions Analyst. Anna has a degree in Economics from the University of Manchester.

Polly joined Basis in 2013 from TNS and is a Research Director in the quantitative team. Since joining Basis she has worked on a number of brand tracking and ad hoc studies such as concept tests, segmentations, conjoints and complex market sizing studies. She’s worked across a wide range of sectors including retail, telecoms, and finance.

Olly joined Basis in 2016, following 9 years spent in quantitative roles at Ipsos, GfK and Verve. He has experience across several categories, on studies ranging from innovation and NPD through to brand and customer experience tracking, both nationally and internationally.

Taryn joined the qual team as a Research Director in August 2014, after spending six years in Sydney working at leading strategic insight and branding agencies - The Leading Edge, Added Value and fiftyfive5. Since returning to the UK in 2013 Taryn has worked at The Digital Consultancy and Clear, where she continued to identify opportunities, craft insights and offer strategic recommendations to her clients.

Taryn has worked across a variety of sectors, however most of her work has focussed on retail, FMCG, women & babies and alcohol!

Taryn brings a passion for branding projects, having enjoyed completing many positioning studies - both national and international. She also has an ability to seamlessly integrate qual and quant findings as she offers expertise in both areas, giving her clients a comprehensive solution.

Matt is a Research Director in the qualitative team. He worked with Basis as a freelance for a number of years before joining us permanently. Prior to his freelance years, he had spent ten years working at TW Research. He’s experienced in all areas of the research process across a wide variety of sectors, both in the UK and abroad. His main area of expertise is media, but he also has a keen interest in new and emerging technology. Matt originally trained as an actor at the Guildhall School of Music and Drama, but eventually found the resting periods less than restful and made the move into the world of market research.

With over ten years of research experience, Kate has worked with a number of leading companies, including Starbucks, Disney, Gap Inc., Fitbit, and OWN (Oprah Winfrey Network). Through a variety of qualitative methodologies, Kate has gained expertise in strategic positioning, shopper insights, health & wellness, entertainment, corporate responsibility, and identifying whitespace/innovation opportunities.

Kate moderates to objectives rather than relying on the guide as a script. From focus groups to co-creations to online communities, Kate is a strategic partner than can revise approach as needed midstream, allowing her to be flexible when needed. In addition to her qualitative expertise, Kate has a wide range of quantitative experience, including positioning optimization, segmentation, and product innovation. She received her MA in Social Sciences from the University of Chicago, and her BA in Sociology from UCLA.

Andy is the founder and Chairman of Basis. He founded Basis in 1991, having previously worked in brand management for Unilever, advertising planning, and design strategy. He is a qualitative specialist and is particularly interested in creative development and the impact of technology on consumer behaviour, he has conducted research in all major international markets.

Rune is Managing Director of Basis. He has over ten years’ experience of quantitative research, specialising in brand development, marketing, and media research. Prior to joining Basis, he worked at NOP (in both their global brand tracking and media research teams) and i to i, where he specialised in marketing effectiveness research. He specialises particularly in international brand tracking at a major scale, innovation research, marketing effectiveness, and advanced analytics. He has a BA in Politics & Society from Birkbeck University in London.

Charlotte joined Basis after graduating from Oxford University in 2002. A qualitative specialist, she’s now our Head of Qualitative. She’s worked across a great many sectors, in particular TV, communications, technology, and retail. She’s especially experienced in researching younger and youth audiences. Charlotte is passionate about the challenges of international research, and has managed projects across Europe, Asia, the Middle East, North and South America, and Africa. Charlotte served on the AQR Committee for two years.

Lynsey came on board as our Head of Quantitative in Summer 2012, following seven years at 2CV and five years in Research International’s Consumer team. She’s worked across almost every sector at a local and global level, with her most recent work focusing on entertainment, media, and telecoms.

Lynsey brings an expertise in working on integrated projects, having spent many years understanding how best to combine qual, quant, and external information sources so as to provide the most comprehensive research solutions for her clients.

Mark joined Basis in 2015 to help shape the methodological and intellectual thinking behind the work we do. A wide and dynamic remit from understanding how brands work to data integration, digital techniques, and the practical application of behavioural science thinking.

Prior to joining Basis Mark has run his own research consultancy as well as set up profitable business units in other research agencies; usually by doing research better and differently to what’s gone before. A back catalogue of work that has seen him practice both qual and quant putting him in a strong position to develop tools and thinking from either discipline.

Dan recently joined Basis from the qual-led innovation consultancy Promise Communispace, where his work focused on customer proposition development for the likes of Aviva, Bupa, EE, Philips and Danone. He specialises in consumer-led innovation - using co-creation techniques that bring together businesses and their customers to develop new products and services.

As a curious bunch of researchers, Basis have always self-funded their own research projects to get a better understanding of what’s going on with consumers; what they’re buying, thinking, how they live their lives, how they keep themselves and their families entertained, etc. It’s my job to get these stories out there. To ensure that the right people (insight, marketing, and brand teams) get to see and hear them. This might mean you get a call from me, or perhaps an email. Or I may be send you an invite to a seminar or breakfast session… The role is varied but the goal is very straightforward; Basis has some great stories to tell, that we know you’ll want to hear – it’s my job to make sure you get the chance.

Chris joined the Basis quantitative team in mid-2014, following 5 years with GfK NOP and 3 years at SPA Future Thinking. He has worked for clients who operate in multiple markets, and also at a local level. His work has predominantly been across media, marcomms, brand and customer service research, often working on integrated projects, which deliver real results and solutions to his clients.

Blythe is an Research Director in the qualitative team and has been at Basis since 2008. Prior to this she worked for a time at GfKNOP after graduating from Exeter University. She has conducted projects across the UK and internationally, chiefly in the telecoms, media, and retail sectors. She’s particularly interested in creative work and new product development studies.

Laura joined Basis in 2008 and is a Research Director in the quantitative team. She previously worked at Synovate, where she specialised in communications research. Since joining Basis, she has carried out work on ad hoc projects such as U&A studies, website evaluation, and concept testing. She’s primarily worked with face to face and online methodologies, across a number of verticals including retail, telecoms, automotive, and gambling. Laura has a degree in Advertising and Marketing Communications from Bournemouth University.

Rachel joined the quantitative team at Basis in November 2010. She has been involved in a huge range of projects, including continuous tracking and ad hoc projects in the media, telecoms, retail and financial sectors. Rachel has always had a keen interest in using advanced analytics to help take quantitative research to the next level, and is now the advanced analytics lead at Basis.

Samuel joined Basis in 2013 having worked previously at Firefish and beginning his research career at Opinion Leader. He's a qualitative specialist with over 10 years experience of a range of methodologies across various sectors in the UK and international markets. He's especially interested in creative development, brand positioning and customer closeness exploration.

Anna joined the quantitative team at Basis in 2010 and is now Head of DP, overseeing analytics. Since joining Basis she has managed several large scale projects, including multi-national trackers. Prior to joining Basis, Anna spent two years at Barclays as an Analytics Manager specialising in developing automated reporting systems. Before this she worked at Synovate as a Senior Data Solutions Analyst. Anna has a degree in Economics from the University of Manchester.

Polly joined Basis in 2013 from TNS and is a Research Director in the quantitative team. Since joining Basis she has worked on a number of brand tracking and ad hoc studies such as concept tests, segmentations, conjoints and complex market sizing studies. She’s worked across a wide range of sectors including retail, telecoms, and finance.

Olly joined Basis in 2016, following 9 years spent in quantitative roles at Ipsos, GfK and Verve. He has experience across several categories, on studies ranging from innovation and NPD through to brand and customer experience tracking, both nationally and internationally.

Taryn joined the qual team as a Research Director in August 2014, after spending six years in Sydney working at leading strategic insight and branding agencies - The Leading Edge, Added Value and fiftyfive5. Since returning to the UK in 2013 Taryn has worked at The Digital Consultancy and Clear, where she continued to identify opportunities, craft insights and offer strategic recommendations to her clients.

Taryn has worked across a variety of sectors, however most of her work has focussed on retail, FMCG, women & babies and alcohol!

Taryn brings a passion for branding projects, having enjoyed completing many positioning studies - both national and international. She also has an ability to seamlessly integrate qual and quant findings as she offers expertise in both areas, giving her clients a comprehensive solution.

Matt is a Research Director in the qualitative team. He worked with Basis as a freelance for a number of years before joining us permanently. Prior to his freelance years, he had spent ten years working at TW Research. He’s experienced in all areas of the research process across a wide variety of sectors, both in the UK and abroad. His main area of expertise is media, but he also has a keen interest in new and emerging technology. Matt originally trained as an actor at the Guildhall School of Music and Drama, but eventually found the resting periods less than restful and made the move into the world of market research.

With over ten years of research experience, Kate has worked with a number of leading companies, including Starbucks, Disney, Gap Inc., Fitbit, and OWN (Oprah Winfrey Network). Through a variety of qualitative methodologies, Kate has gained expertise in strategic positioning, shopper insights, health & wellness, entertainment, corporate responsibility, and identifying whitespace/innovation opportunities.

Kate moderates to objectives rather than relying on the guide as a script. From focus groups to co-creations to online communities, Kate is a strategic partner than can revise approach as needed midstream, allowing her to be flexible when needed. In addition to her qualitative expertise, Kate has a wide range of quantitative experience, including positioning optimization, segmentation, and product innovation. She received her MA in Social Sciences from the University of Chicago, and her BA in Sociology from UCLA.

Working at Basis

Careers

Graduates

We’re always on the lookout for like-minded individuals who can add value to the mix. We favour responses from those with at least two years’ consumer experience with recognised and respected agencies. A strong academic record is an advantage

We believe in training our graduates up fast, and you can expect to occupy a key role in projects very soon after joining us. If you believe you’d be suitable for Basis, please send your CV and a covering letter