TECH TALK Launches at Cannes Lions 2012

10 May 2012 – The Cannes Lions International Festival of Creativity, the world’s largest and most prestigious global annual awards celebrating creativity in communications, have announced the launch of a new stream of technology content at the Festival; Tech Talk.

Cannes Lions TECH TALK

Sponsored by MediaLink, this brand new programme is a dedicated showcase for forward-thinking businesses to demonstrate their pioneering work across the digital-marketing value chain whilst allowing delegates the opportunity to meet the people behind the technology. Tech Talk promises to provide valuable insight and information on the technologies that the communications industry needs to know about it in order to keep pace in a fast-moving industry.

Tech Talk is a series of curated talks from the leaders of today’s most innovative digital media and marketing companies. Open to all delegates, the invaluable sessions will take place twice a day, at 10:00hrs and 14:00hrs, from the Monday through to the Friday of the Festival in the Palais des Festivals.

“We’re truly excited about this,” says Terry Savage, Chairman of Cannes Lions, “with the introduction of the new categories Mobile and Branded Content & Entertainment and the huge success that we are already seeing with these, it makes sense to introduce these dedicated sessions to a community that is always moving forward and constantly embracing new forms of technology. To be able to hear directly from the lifeblood of the technology media and marketing industry, is an unmissable chance to learn, be inspired and ultimately create ground-breaking work.”

“This is a platform where the thought-leaders directly responsible for developing innovative, market-tested solutions will talk about the environment that that they are responsible for changing. It will be compelling for all the constituencies at the Festival,” added Michael Kassan, Chairman and CEO of MediaLink.

Full details of the Tech Talk programme will be online shortly. Anyone interested in further information or details of how to become a part of it should contact Megan Wiffen, meganw@canneslions.com.

Anyone wishing to attend the Festival can view the available delegate packages and find further information on how to register at http://www.canneslions.com/the_festival/delegate_packages.cfm.

About 59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

About Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, the Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia Pacific. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

About MediaLink
MediaLink is a leading advisory and business development firm based in Los Angeles and New York City that provides clients with critical counsel and strategic direction on issues of marketing, advertising, media, and digital technology. MediaLink operates fluidly at the intersection of technology, marketing, commerce, and content to deliver innovative and productive solutions that meet clients’ most pressing business needs.