Frank argues persuasively that in whatever new phase -- this, the 2nd or 3rd -- of self-scrutiny about cyber-privacy, fair access and equal opportunity of information, the cyberlaw scholarship community is starting to redefine the concept of Net Neutrality from its early attention only on ISPs, phone companies and cable carriers (having identified the need to regulate carriers away from selling preferential bandwidth) to also train new attention toward Dominant Search Engines ("DSEs" ... where there is a need to monitor how search engines can affect information's level playing field).

Track Me Not is a little Firefox add-on that can foil the search engines' efforts to profile you when they track your search terms. You don't even need to be paranoid to see the benefits of hiding your actual search input in a cloud of noise. The search term being used by Track Me Not at the moment is always visible in the lower right corner of the Firefox frame.

TrackMeNot is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e.covering one's tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the Firefox Browser and popular search engines (AOL, Yahoo!,
Google, and MSN) and requires no 3rd-party servers or services.

Terms used by the little bot tend to be pretty innocuous: "Ashlee Simpson", "France",
and "city slickers", for example. They are nothing like I would ever use, so a
clever analyst might be able to find my searches like a bowling pin in
a haystack: "installing Skype in Ubuntu", "killing Microsoft", "Glitter
& Doom -- portraiture of the Weimar Republic". But, not wanting to leave it to Google and the others, I feel that my privacy is quite substantially more intact, now.