Content Marketing 101

Going From Hobby to a Profitable Business

off original price!

The coupon code you entered is expired or invalid, but the course is still available!

Dear world-class entrepreneur in the making,

Let's face it, traditional marketing as we know it is becoming a thing of the past. Things are now moving at the speed of light, people have access to enormous amounts of information and your potential customers are turning to social media to help make purchasing decisions... and they want the best, well, yesterday.

Long gone are the days when customers swallowed everything served to them without a second thought. Today, they ask for peer advice, seek reviews online, get to the core of each brand and what it stands for, and make purchases based on the quality not only of the product or service they are interested in but also their journey before the purchase.

You may ask:

“How can I enhance my customers' experience so I can attract and retain loyal clients and eventually boost my revenue and appeal in my highly competitive market?”

Simple…with content.

Without great content, marketing, regardless of the type of tactics used, is just doomed to fail. In a nutshell, content marketing will allow you to work smarter, not harder or around the clock.

Content is the blood the internet. Without content, there is no job for google, no emails to answers and social media wouldn't exist as we know it.

What is GREAT content?

It is content that your clearly defined audience will be dying to read; it is content that's worth sharing; it is content that steals impressions and leaves people hungry for more. So, it is crucial to be able to use the power of content to your advantage to better inform and inspire.

It is all about becoming the go-to person; the trusted leader in your field. So, it really doesn't matter if you are a consultant, dentist, marketer, personal trainer or lawyer. If you want to increase your revenue or the impact you have on others, then content marketing should definitely be part of your strategic marketing approach.

How is Content Marketing Key to Every Industry Leader

Suppose you are a life coach or consultant and want to make a difference by helping people overcome obstacles in their personal life. Sharing knowledge and advice, especially if you have been in their shoes and have managed to overcome the same obstacles yourself in the past, can be incredibly impactful through storytelling. That way, you can climb up the ladder and present to larger audiences, increasing your visibility, positioning, and status, and consequently, your prices! Crafting your story, though, requires specific skills so that you have clients lining up to work with you and better their lives.

Even if you only need to help others as a way of giving back and making a difference, content marketing is your ticket to success, because words will speak to people's hearts and either make or break what you are trying to achieve, depending on how you use them.

That aside, customers are now more demanding than ever. They won't settle with average, and they certainly appreciate brands with a human face. To accomplish that, you need to be able to manipulate words so that they can reflect who you are and what you have genuinely come forward to offer. Just remember that through sharing consistent, valuable, and relevant content, you are building relationships. If you are a business owner, this is your chance to get business come to YOU, rather than living with the agony and going customer hunting each and every day, spending valuable time, money, and energy.

Do this apply to you?

Do you have a great book idea and want to give it flesh and bones but don't know how to structure the content and then promote your baby online?

Are you a trainer or public speaker (or an aspiring one) and want to give your income a significant boost?

Are you an industry expert and want to get paid for the knowledge you possess?

Are you an entrepreneur interested in driving more sales through digital marketing but don't know where to start?

Then, implementing a marketing strategy that involves content marketing should be on your list.

At the end of the day, your information-sharing business will not change only the lives of others; it will change yours as well. Instead of just trading your precious time for money, you will eventually be living the fulfilling life you have always wanted. And, that's something worth fighting for.

Your Instructor

Andrew Davis

Andrew Davis is renowned for helping businesses transform their new business development and client relations activities. As one of the UK’s most prolific and sought-after digital/social media trainers, keynote speakers and consultants, Andrew’s has applied his unique approach to clients in multiple sectors. His high-end strategic workshops show how a digital lens can attract new business and improve relationships with existing customers.

Andrews career spans over 15 years. After working as a chatroom moderator on Pop Idol and Friends Reunited, Andrew served as producer for the digital station BBC Radio 1Xtra. As a Marketing Manager for Myspace.com, he helped launch its UK Marketing and Content division. He founded his consultancy in 2009 that launched with his visionary ‘Social Media Fundamentals’ program was the UK’s first ever social media course, designed to improve numeracy and literacy in borderline G.C.S.E. English students.

Andrew counts many of the UK’s most prominent corporate names among his clients such as KPMG, Ogilvy, Saatchi & Saatchi, Barclaycard, o2, MTV, Land Securities and Marcus Evans. Andrew also sat on the Ofcom Advisory Committee between 2012 - 2016, where he ensured a strong focus on innovation, technology, young people and small businesses.