Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Hulu Adds The CW to its Line-Up

Hulu and The CW announced a new five-year licensing agreement to bring current season programming to the Hulu Plus subscription service and the free, ad-supported Hulu service.

With the completion of this deal, Hulu will offer users of both Hulu and the Hulu Plus subscription service current season episodes from five of the six broadcast networks (ABC, The CW, FOX, NBC, and Univision) before the end of the year. When shows from The CW arrive on Hulu later this year, Hulu Plus will be the only online subscription service to offer next-day access to the most recent five current primetime episodes, while users of the free Hulu service will be able to watch five episodes of current season programming eight days after airing. In total across the Hulu and Hulu Plus subscription service, it offers users more than 42,000 full TV episodes from current seasons, prior seasons of current TV shows, and old favorites that are no longer on the air.