Kaon Interactive’s new augmented reality solution, Kaon AR, made a big splash in Las Vegas – so much so it won the EXHIBITORLive 2017 New Product Showcase Buyer’s Choice Award.

Kaon AR was one of 44 products debuted in the New Product Showcase at EXHIBITOR, an annual event for trade show and corporate event marketers that took place March 12-16 at the Mandalay Bay Convention Center.

The software company was one of five innovators to take home the annual award that recognizes the top product innovations of the year.

“We are honored to have been recognized as the leading provider of B2B interactive sales and marketing applications,” said Gavin Finn, Kaon Interactive president and CEO.

He added, “Our innovative Kaon AR solution truly elevates customer engagement with measurable results. We are humbled to be in the company of other amazing innovators.”

Available on the Kaon High Velocity Marketing Platform, Kaon AR is the first B2B sales and marketing augmented reality solution that enables companies to place a fully scaled 3D digital representation of their physical product in their customers’ actual environment.

On Tango-enabled mobile devices, such as the Lenovo Phab 2 Pro, users can explore product features, unique differentiators and marketing messages while demonstrating product workflow and process in simulated, real life business environments.

Through this innovative AR solution, sales prospects can develop a deeper understanding of a product and become more engaged and connected with it as they learn how the product operates, explore product options, functions, features and view integrated marketing messages.

“AR is a game-changer for B2B marketers as it enables them to almost magically have their products appear in their customer’s environment, whether that be a laboratory, data center, manufacturing plant or other workplace,” explained Finn.

He continued, “This ability to see, feel, touch and interact with these digital 3D products in the customer’s own business setting sparks an emotional connection that significantly improves the sales experience and accelerates the sales cycle.”

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