ASDA rolls back Wii U price, get one for as little as £149

Less than two months ago we reported on ASDA’s slashing of the Wii U pack prices, back then both the Basic and Premium bundles had price cuts of £50. Now ASDA are doing it again – a further £50 has now been taken from both Wii U bundle prices. This means that you can now pick up a Wii U Basic pack for £149 and a Wii U Premium pack for £199 in the UK, reports computerandvideogames.com (CVG).

Nintendo management had scheduled to meet with “worried UK retailers” around this time, to inform them about new and exciting upcoming games and a beefed up strategy to sell the console. If this meeting has already been held with ASDA then the UK supermarket can’t have been very impressed.

CVG sources are unclear whether the Wii U pack price cut is permanent or just some kind of limited time offer, as ASDA also has a promotion on the regular old Wii, with 33 per cent off those consoles.

What’s a Wii U?

Meanwhile, addressing apparent market confusion, Nintendo has told Wii users that the Wii U is “not just an upgrade -- it's an entirely new system that will change the way you and your family experience games and entertainment”.

Also following Nintendo’s poor financial results showing a few days ago company president Satoru Iwata explained to investors “We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us.” He went on to detail customer confusion, “Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product.”