Senior Manager Acquisition Marketing

Company: Glassdoor
Location: Mill Valley
Posted on: March 13, 2018

Job Description:

Looking for your next challenge? How about helping us disrupt the $90B+ talent acquisition market! At Glassdoor we have more than 45M monthly unique users and thousands of business customers and together we are revolutionizing the way great employees find great jobs and companies. We are looking for an individual to lead our digital customer acquisition efforts, content acquisition and online brand campaigns. You'll be expert at utilization of paid media at scale, bid management platforms, campaign tracking, campaign analytics & reporting systems. You will partner with other teams in marketing, product, business operations and oversee the development of the tech stack/infrastructure to support your media programs. This is a Sr. Manager level position reporting to the company Sr. Director of Advertising. As a business owner for performance media and customer acquisition, you'll be responsible for developing an overall paid media strategy, including LP testing, creative testing, ROAS modeling, and application of paid media in support of customer lifecycle efforts. You'll have a keenly analytical mind and the intellectual curiosity to identify new opportunities to test and grow our paid media capabilities, channels and performance models across PC, tablets and mobile devices. A good communicator, you will be able to present your work, new initiatives, business rationales, etc. to internal and external constituents. Key Responsibilities:

Act as the business owner for our digital media programs including search, display, social, mobile, affiliates, and other networks

Expert ownership of the platforms and partnerships necessary to deliver paid media at scale

Develop and validate the business models used to support acquisition efforts, including the automation of key functions in bid management platforms

Deliver at scale acquisition programs through key channels

Work closely with Analytics/Biz Ops teams to ensure agreement on KPI's metrics and approach to media allocation, spend and results management

Proactively work with key stakeholders (product managers, marketplace team and marketers) to help them identify opportunities to improve conversion of key funnels

Analyze areas with improvement opportunities and make recommendations to stakeholders as changes to test to drive funnel improvements

Create dashboards and automated reports for marketing teams and other teams, as needed. Provide analysis as part of reporting cadence and develop recommendations based on findings

Buy media directly across all platforms as needed, stay close to media buying activities as team grows in the future

S. or M.S. degree and 5+ years of experience in digital marketing with a focus on SEM, social and affiliate/partners. Deep, hands on expertise at delivering paid search programs at scale a plus

Deep quant skills. Ability to analyze & develop complex business/marketing models for acquisition programs at scale. Ability to direct and guide team members to do the same and work with Analytics teams to provide key analysis

Must have advanced experience with Google Analytics, Tableau and Excel. SQL a plus

Extensive experience with bid management platforms, DSP's, DMP's, etc., including alterations to product to adapt to business requirements. Experience with custom bid management platforms and their development a major plus

Free parking Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.

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