Alan J. Meese, Ball Professor of Law at William & Mary Law School, recently sent me a copy of his new article "Intrabrand Restraints and The Theory of the Firm," published at 83 North Carolina Law Review 5 (2004). Professor Meese argues that the antitrust treartment of intrabrand restraints is inconsistent with the transaction cost theory of the firm and that a more rational institutional framework, rather than neoclassical price theory, should provide the basis for intrabrand restraints. His recommendation? Per se legality. Thanks for sharing an interesting article, Alan.