Windows Store app marketing guidelines

You can display the Windows Store logos in advertising to let customers know your app is available to download from Windows Store. There are also device images that you can use. You can download the device images and logos, or create a custom badge that links to your app's Store listing, from the Windows Store badges page.

There are certain requirements you need to follow when using these images. These requirements, along with many examples, are available in a PDF file.

Marketing Kit for Windows Store App Developers (PDF, English)

License to Microsoft Marks

Microsoft Marks means the logos Windows Store badge and the Windows Store tile described on the Windows Store logo downloads page. To use these logos, you must:

You must show a screen shot of your app when using device chassis images.

You may resize the device images, but you must use only the perspectives provided.

Windows Store messaging guidelines and localized terms

The following messaging guidelines describe how to properly use the Windows Store term in your advertising.

Windows Store name usage

Use the term Windows Store or any of the localized versions of it in your marketing content and when using the Windows Store badge and icon.

Examples of correct usage:

Get a free trial of <app name> from Windows Store

Download <app name> from Windows Store

Get <app name> on Windows Store

Available on Windows Store

Examples of incorrect usage:

Don't use: Windows 8 Store

Don't use: Windows 8 App Store

Don't use: Microsoft Windows Store

Don't use: Certified for Windows 8

Don't use: Certified for Windows Store

Don't use: WinStore

Don't use: Compatible with Windows 8

Don't use: Windows 8 compatible

Don't use: Works with Windows 8

Localized Windows Store terms

The Windows Store is available in over 200 markets and is localized into nearly 100 languages. From this chart, choose the language that works best for your market. Note that Windows is never localized.

Language

Windows Store localized term

Language code

Afrikaans

Windows Winkel

af-ZA

Albanian

Dyqani i Windows

sq-AL

Amharic

Windows ማከማቻ

am-ET

Arabic

متجر Windows

ar-SA

Armenian

Windows Խանութ

hy-AM

Assamese

Windows বিপণি

as-IN

Azerbaijani (Latin)

Windows Mağaza

az-Latn-AZ

Bangla

Windows স্টোর

bn-BD

Basque (Basque)

Windows denda

eu-ES

Belarusian

Крама Windows

be-BY

Bengali

Windows স্টোর

bn-IN

Bosnian (Latin)

Windows prodavnica

bs-Latn-BA

Bulgarian

Магазин на Windows

bg-BG

Catalan

Botiga del Windows

ca-ES

Central Kurdish (Arabic)

فرۆشگەی Windows

ku-Arab-IQ

Cherokee (Cherokee)

Windows ᎠᏓᎾᏅ

chr-Cher-US

Chinese Simplified

Windows 应用商店

zh-CN

Chinese traditional (Taiwan)

Windows 市集

zh-TW

Croatian

Windows trgovina

hr-HR

Czech

Windows Store

cs-CZ

Danish

Windows Store

da-DK

Dari

فروشگاه Windows

prs-AF

Dutch

Windows Store

nl-NL

English

Windows Store

en-GB

English (US)

Windows Store

en-US

Estonian

Windowsi pood

et-EE

Filipino

Store ng Windows

fil-PH

Finnish

Windows-kauppa

fi-FI

French

Windows Store

fr-FR

Galician

Tenda Windows

gl-ES

Georgian

Windows მაღაზია

ka-GE

German

Windows Store

de-DE

Greek

Windows Store

el-GR

Gujarati

Windows સ્ટોર

gu-IN

Hausa (Latin)

Wurin Adana Windows

ha-Latn-NG

Hebrew

חנות Windows

he-IL

Hindi

Windows स्टोर

hi-IN

Hungarian

Windows Áruház

hu-HU

Icelandic

Windows-netverslunin

is-IS

Igbo

Ebenchekwa Windows

ig-NG

Indonesian

Bursa Windows

id-ID

Inuktitut (Latin)

Windows Niuvirvik

iu-Latn-CA

Irish

Siopa Windows

ga-IE

isiXhosa

Ivenkile yeWindows

xh-ZA

isiZulu

Isitolo Se-Windows

zu-ZA

Italian

Windows Store

it-IT

Japanese

Windows ストア

ja-JP

Kannada

Windows ಸ್ಟೋರ್

kn-IN

Kazakh

Windows дүкені

kk-KZ

Khmer

កម្មវិធីផ្ទុកទិន្នន័យនៅលើ Windows

km-KH

K'iche'

Uk'ayib'al Windows

qut-GT

Kinyarwanda

Ububiko bwa Windows

rw-RW

KiSwahili

Duka la Windows

sw-KE

Konkani

Windows स्टोर

kok-IN

Korean

Windows 스토어

ko-KR

Kyrgyz

Windows Интернет дүкөнү

ky-KG

Latvian

Windows veikals

lv-LV

Lithuanian

„Windows“ parduotuvė

lt-LT

Luxembourgish

Windows Store

lb-LU

Macedonian

Windows продавница

mk-MK

Malay

Gedung Windows

ms-MY

Malayalam

Windows സ്റ്റോര്‍

ml-IN

Maltese

Ħanut Windows

mt-MT

Maori

Pātaka Windows

mi-NZ

Marathi

Windows संग्रह

mr-IN

Mongolian (Cyrillic)

Windows дэлгүүр

mn-MN

Nepali

Windows पसल

ne-NP

Norwegian (Bokmal)

Windows Store

nb-NO

Norwegian (Nynorsk)

Windows Store

nn-NO

Odia

Windows ଷ୍ଟୋର୍

or-IN

Persian

فروشگاه Windows

fa-IR

Polish

Sklep Windows

pl-PL

Portuguese (Brazil)

Windows Store

pt-BR

Portuguese (Portugal)

Loja Windows

pt-PT

Punjabi

Windows ਸਟੋਰ

pa-IN

Punjabi (Arabic)

Windows اسٹور

pa-Arab-PK

Punjabi (Arabic)

Windows ذخیرہ

pa-Arab-PK

Quechua

Windows Tienda

quz-PE

Romanian

Magazin Windows

ro-RO

Russian

Магазин Windows

ru-RU

Scottish Gaelic

Bùth Windows

gd-GB

Serbian (Cyrillic, Bosnia and Herzegovina)

Windows продавница

sr-Cyrl-BA

Serbian (Cyrillic, Serbia)

Windows продавница

sr-Cyrl-CS

Serbian (Latin)

Windows prodavnica

sr-Latn-CS

Sesotho sa Leboa

Lebenkele la Windows

nso-ZA

Setswana

Lebentlele la Windows

tn-ZA

Sindhi (Arabic)

Windows اسٽور

sd-Arab-PK

Sinhala

Windows ගබඩාව

si-LK

Slovak

Windows Obchod

sk-SK

Slovenian

trgovina Windows

sl-SI

Spanish

Tienda Windows

es-ES

Swedish

Windows Store

sv-SE

Tajik (Cyrillic)

Дӯкони Windows

tg-Cyrl-TJ

Tamil

Windows ஸ்டோர்

ta-IN

Tatar

Windows кибете

tt-RU

Telugu

Windows స్టోర్‌

te-IN

thai

Windows Store

th-th

Tigrinya

Windows መደብር

ti-ET

Turkish

Windows Mağazası

tr-tr

Turkmen

Windows Dükany

tk-TM

Ukrainian

Магазин Windows

uk-UA

Urdu

Windows اسٹور

ur-PK

Uyghur

Windows دۇكىنى

ug-CN

Uzbek (Latin)

Windows do‘koni

uz-Latn-UZ

Valencian

Botiga del Windows

ca-ES-valencia

Vietnamese

Cửa hàng Windows

vi-VN

Welsh

Siop Windows

cy-GB

Wolof

Màngasiinu Windows

wo-SN

Yoruba

Ìpàtẹ Èròjà Windows

yo-NG

Yoruba

Ìtajà oníforíkorí Windows

yo-NG

Frequently asked questions (FAQ)

Do I need to have an app available in the Windows Store in order to use the Windows Store badges?

Yes. In order to use the badges, you must have an app published in the Windows Store, comply with the “License to Microsoft Marks” section of the App Developer Agreement, and follow the badge usage specifications.

Where can I see the App Developer Agreement?

Where can I download the badges, icon badges, and device images?

You can use our Windows Store badge generator to get a customized badge. There, you'll also find a link to download the badges in all sizes and languages, and a link to download all of the device images.