There is limited research regarding the use of social media or other types of media in online courses. In 2013, I surveyed 110 adjunct professors from a Linkedin group to determine if they added media (including social media) to already developed curriculum. Due to the prevalence of online classes, it might help curriculum designers to determine media preferences. This type of study may also demonstrate the flexibility of online courses, the perception of content requirements in online courses, and professors’ best practices.

Some of the social sites that professors used included Facebook, Twitter, and Youtube; female professors used these sites more than male. Sites like Twitter were chosen for this study because they have shown to be useful for marketing courses for product trending. However, Youtube was the most frequently used of the social media sites. The most popular links added to courses included news-based websites like NBC, CBS, CNN, and the Wall Street Journal. Most of the professors believed these news sites were appropriate additions to the classroom. Many of the respondents were over 46 years of age with more than eight years of experience. The results were published in the Journal of Scholastic Inquiry: Education, Volume 1, Issue 1 in Fall of 2013.

Thank you so much for getting me signed up to your blog, as you are the best teacher I have ever had at any level of my education. You are a Dynamic individual, and I’m hoping to continue to follow your blog long after Organizational Behavior ends on Monday. I wish the class never ended, and you would be my professor during the entire MBA🎓🙏 program at Ashford. I have told my entire family what an Amazing teacher you are. Do you ever Mentor students, as I would be first person on your line. Thank you for teaching me so much about Organizational behavior! You have inspired me to continue to work hard, and maybe I can follow your lead and become an online instructor. Hope to hear your thoughts on my Business future after being on Disability, and out of the workforce for over a decade.
This is my first comment on your “blog” , and hope it’s not too long.
See you in class, as I’m working diligently on my final paper for your class. Have a great night, and keep up the inspiring, motivating, and positive work. I hope to get an video and article everyday, just like my 2015 New York Mets!!!

Facebook has made it so much easier to follow just about anything. RSS feeds and Twitter are still an option for many people. However, with Facebook, once someone “likes” a page, it shows up in their feed on their homepage whenever anything from that page is updated. Unlike Twitter and RSS feeds, on Facebook, it is easier to see pictures and information.

It is simple to create a Facebook page that includes links to blogs like this one. What I think is great about a Facebook page is that I can incorporate links to this blog, to my other blogs, and any other sites. It is an all-in-one spot to access information. To see my Facebook page, click here.

With a Facebook page, it is so simple to like or unlike a page. Once a page is “liked”, people who regularly sign onto Facebook may be more likely to see the information. Anyone who has a blog could benefit from creating a free page. It is easy to create and share.

While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed. Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter. He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

Facebook allows for more of a conversation where businesses can reach customers on a consistent basis. The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create. Businesses can post interesting content so that people will want to interact on that page. Facebook also allows companies to target specific demographics.

Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising. This site allows potential advertisers see how the competition’s ads are performing. They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad. He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

Organizations use technology to keep track of customers’ information. The hope is to build relationships with current and potential customers. This is referred to as customer relationship management or CRM. Social media has changed the way companies handle customer relationships. The following is a compilation of some of the top sources that I have found regarding how social media has impacted CRM:

To find out more about social networking and CRM, check out a video by Salesforce.com titled: What is Social CRM. Paul Greenberg defines Social CRM as, “a philosophy and a business strategy, supported by a technology platform, business rules, workflow, process, and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. Social CRM is the company’s response to customers’ ownership of the conversation.”

Keeping track of unique visitors helps determine effectiveness of marketing strategies. Webopedia explained that the term unique visitor “refers to a person who visits a Web site more than once within a specified period of time.” It may be difficult to determine the exact number of unique visitors a site may have. PC Magazine explained, “Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.”

How important are unique visitors? Check out Unique Visitors are not everything. In this article, the author points out that it may be a “misleading stat, as Jakob Nielsen explains, Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

There seems to be confusion between unique visitors and repeat visitors in some of the articles on the Internet. In the article Defining Unique Visitors by Imediaconnection, Brant Dainow explained, “Understanding your repeat visitors is where the money is. The reason is simple: it takes an average of 2.4 visits to your site before someone will buy. In other words, most people buy on the second or third visit to your site. No one buys the first time they visit. Repeat visitors are the ones who matter. Repeat visitors buy the products, and therefore repeat visitors pay your bills.”

Statista created an infographic that demonstrates unique visitors per month as well as average monthly use per visitor for sites like Facebook, Twitter, Linkedin, MySpace, Google, Tumblr, and Pinterest. Not only does Facebook far exceed all others in unique visitors, users are spending over 6 hours per month on the site. This is over 600 times the amount of time spent on Google+.

There was a time when it was unusual to hear about an entrepreneur becoming successful at a very young age. With the technology boom, the story is becoming more commonplace. The following list contains the top 10 entrepreneurs whose dreams came to fruition and made them very rich before they hit the ripe old age of 35.

And these are individuals who’d the opportunity to explore society’s information technology innovations; in the era of thier age. Mind-set Entrepreneurs with their leadership contributions for global economy…to what is a business success! “Its never too Late to Follow”

Companies have something called a code of ethics that outlines how they will run their business. Sometimes they refer to this as their code of conduct. There aren’t always laws to govern things like ethics. Therefore, it is up to companies to define some of their ethical behavior.

According to the International Labor Organization, “Unlike labor law, corporate codes of conduct do not have any authorized definition. The concept “corporate code of conduct” refers to companies’ policy statements that define ethical standards for their conduct. There is a great variance in the ways these statements are drafted. Corporate codes of conduct are completely voluntary. They can take a number of formats and address any issue – workplace issues and workers’ rights being just one possible category. Also, their implementation depends totally on the company concerned.”

It can be a challenge to get good analytics on Twitter. However, there are some sites that can give some helpful information. One of these sites is The Archivist. “The Archivist is a service that lets you search Twitter for Tweets. Then you can create an archive, analyze, export and share the tweets.” Once you are on the site, simply type in your Twitter name and hit start analysis. It will come up with something like this:

This site allows the Twitter user to visualize data and information through graphic representations. Some of the most important things that The Archivists can provide about a Twitter account are:

Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away.

He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death. There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

There is a fun little site called That Can Be My Next Tweet. It pulls information from your Twitter account and calculates what your possible next Tweet could include based on what you have Tweeted in the past. Every time you push the “get your next Tweet” button, it comes up with a new jumble of words combined from your past postings. I put in drdianehamilton and the first three times I pushed the button, I got the following responses:

You are emotionally intelligent? 3 Answers: Consumer Trends to Target its 90 Million From Russian?

Develop Socially You About Your Current Job Google and Psychological Bloggers and Business Review: How?

Boomerang Generation: College Tuition Really Want This New Pew Is Your Current Job Google Using QR code!

It was fun for a few minutes. I’m not sure it has lasting appeal, but it can be good for a few laughs. I put in a few personalities that can tend to be characters to see what their next Tweet might be. Here is what it generated: