Search Engine Optimization has changed a lot over the last couple of years and search engines are also making themselves advanced to service better results to their users. Although, Search engine optimization was not a rocket science earlier, now it has to be done very carefully by following the guidelines of major search engines.

Things have changed and so the strategies for SEO, now you can’t go with those half-dying SEO tactics for traffic and leads generation. You have to upgrade yourself with the current practices and latest SEO tips and tricks. To help you out in “What’s Latest”, Here I have shared top 10 advanced SEO strategies for 2018-2019 which will make a difference in the online search visibility of any website.

Note: This topic is divided into two parts, i.e Part – 1 which contains the Top 5 Advanced SEO Strategies for 2018-2019 from the Off-Page section and Part – 2 contains Top 5 insights from On-Page Sections (Coming Soon).

Let’s start with the Off-Page section first,

Top 10 Advanced SEO Strategies for 2018-2019 – Part 1

Social Bookmarking in Style:

Either you are a newbie or an experienced SEO person, this is the first ever term in off-page SEP that every SEO expert listens or perform. But, have you ever wondered how you are are performing that practice. Are you still using those pathetic social bookmarking websites to bookmark a website service pages or blog posts? Then you must re-think on the website selection. During my latest research performed on SEO Service in India website, I have found, If we use and update a limited number of websites with good authority and user interface will help you to increase website traffic together with search engine rankings. But, the selection of the website depends on the type of products and services offered.

So, how to choose a relevant website and what to share??? Well, that’s pretty easy to decide all you need to see if you can arrange the products and services under a category. Example: Suppose you have kids fashion products for which you can use Bundler and can create a category for Kids Fashion where you can share news and trends related to kids fashion and your website products of the same category will work as product advertisements, which will then can be of more value because you could have already got number of followers on that bundle who must me checking the “What’s Latest” kind of stuff through your Kids Fashion Bundle and to see getting your website products will increase your CTR by up to 25-30% which is too high as compared to just regular posting of products.

Tip – People are hungry for interesting stuff and you are offering just the same.

Audience-Centric Article/Guest Post Submissions:

Most digital marketers used to publish high-quality content on third party websites which is perfectly fine and is one of the best SEO practice for getting good quality backlinks from authority websites. But, while doing so, you have to keep some important things in mind.

First, whatever you are writing or whatever the topic is, you have to create a stuff which should be in the interest of the third party’s website audience. Basically, you should make it for readers instead of single mindset for a backlink.

Second thing, Avoid promotional lines and paragraphs. Look, if you write articles after performing some research, then it won’t become promotional and this is a very practical thing. That’s why it is always advised to hire an industry-specific content writer if you cannot write articles by yourself. Because an industry-specific content writer could be having more deeper theoretical knowledge of industry related stuff which they can use in a very precise manner while writing articles by avoiding promotional lines. Instead, you can use press release submission services for all your promotional stuff.

Generate Blogs for Industry Newbies:

This is the most effective and advanced SEO practice to attract more visitors towards your website and is one of the best SEO practice, I have ever used for my client’s website as well. All you need to do is, Just deliver the topics for newcomers and make your website a learning source for them. This will impact huge benefits in terms of traffic, rankings, leads, and conversions. Moreover, performing this activity will drastically increase your website reputation and value on the search engines (especially on Google).

One important thing to note in this strategy is that it does not matter how old your website blog is. You can start creating teachable stuff at any time and for that, all you need is some social love from the industry related groups and communities.

Here I will take the example of Moz. These guys have been doing a tremendous job for many years and are one of the best fit as an example. Although, Moz offers SEO tools and Search Engine Services, they have learners from many areas of the globe and for all ages, either it is a newbie in the digital marketing community or an expert with years of experience they all learn something from there and even I learn a lot from there. And the value of their website is already known by all.

So, converting your website blog from a boring promotional and the self-praising kind of stuff into a great source of learning can give you extraordinary benefits.

Why Stop after Submitting Articles and Blogs? Start Curating Them!!

Are you an industry author? Yes!! Then it’s a good thing. But, Are you a Content Curator? No!! Then you must think twice. Because being an industry author and publishing article is not just enough, you must be aware of content curation practice too. Basically, content curation is a process of gathering relevant information on a particular interest of the area.

Whatever you publish or where ever you publish, you must curate them on content curation platforms. Not only this, even if you want to curate stuff of other authors and want to add them to your curation platform, Then nothing is better than this.

Content curations can be done for articles, blogs, press releases or whatever the type of content you publish, you can do all of them together in the curation sites of your choice.

Benefits: This will help your website to get more backlinks from good domain authority websites and most probably you will get do-follow backlinks. Another advantage is that it will help stronger your personal author profile and the stronger the personal profile is, the more followers you will get and more followers simply mean higher engagements on whatever you share. You know what I mean!!!

Don’t Just Create LBL’s and Company Profiles – Update Them As Well

This point is crucial, because whenever SEO professionals start creating a local business page or company profile for any brand or website, then the most common mistake that we do is!! We just create them just for the backlink purpose and after getting that we forget those platforms!!! This is the only thing that I was noticing for the last couple of years.

We create profiles on good authority websites, but always leave them blank or do not update them ever. This is a very blunder mistake that we all do. But It’s quite understood that this gets something more difficult to handle all of those and update them on a regular basis.

One more thing to note. Whenever we create a company profile or LBL for any brand, It gets to appear in the search results when we search for the brand name and if we are leaving it like that, then this will give a negative impression and will create a mentality to the users as if this company or organization is not much active in their industry. Which will also affect the overall search engine branding and online reputation?

So, It’s better to manage the created ones instead of just keep creating new ones. Because after sometimes, this practice will start leaving bad impacts on website rankings and I have seen them as well. And if properly managing the existed ones leaves good impacts on the search engines and impression on the users and customers.

Always Remember, getting backlinks is not the only target, try to build an organization for higher reputation on the web and search engines will automatically pick it up for the rankings.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.

]]>https://seoserviceinindia.co.in/Blog/top-10-advanced-seo-strategies-for-2018-2019-part-1/feed/2How to Get Prepared for the Social Media Marketing in 2017-2018?https://seoserviceinindia.co.in/Blog/how-to-get-prepared-for-the-social-media-marketing-in-2017-2018/
https://seoserviceinindia.co.in/Blog/how-to-get-prepared-for-the-social-media-marketing-in-2017-2018/#respondTue, 19 Dec 2017 06:03:02 +0000https://seoserviceinindia.co.in/Blog/?p=275Read More →]]>

How to Get Prepared for the Social Media Marketing in 2017-2018?

Social networks have been with us for over an extended period of, time but it feels like forever. It won’t be a shocking to anyone that there over 1,590 million active facebook users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp.

Social networks are now so well built, that there are now a core ‘top 5’ social networks which are most successful which doesn’t change from year-to-year. But, the most famous social media sites vary a lot by the level of usage in different countries and with demographics.

So understanding these differences in popularity of various social networks is critical when targeting specific audiences. It’s clear by now that social media marketing is here to stay, and its massive staying power is attributable to one essential characteristic—the fact that social media keeps evolving.

It responds to new tech like mobile devices, consistently exceeds users’ expectations, and competes within itself to bring us more and better features.

Here are some trends expected by social media marketing companies in 2017:

Much More Visual and Interactive Content:

In 2017, we will see more and more B2B companies taking steps to penetrate into the “real world” with highly appealing and interactive content. This might put a greater accent on content forms like video blogging and live-streaming of events such as Q&A sessions, product demos, and webinars. And, a lot of the content distribution will take place via social media.

→ How to get ready: Evaluate how much video content you currently use, and the ROI of past video marketing actions. If you haven’t done enough, now it’s time to build focus and develop video content via social if you can. Use the word “live” and “video” or other related hashtags to get people’s attention. Try with different lengths and subjects for your videos as well.

Qualifying all Social Leads

In 2017, it will be imperative for B2B companies to know how their social media marketing endeavors turn into leads, revenue, and conversion. As more and more focus is on social, you will have to spend in the outlet more than ever before, implementing analytics and a well-informed procedure to all that you do on social channels.

→ How to get ready: Focusing on the networks is very necessary for your business. Whichever ones you find have given you the greatest ROI, you should be sure to have a full presence on LinkedIn. Consider losing the networks that aren’t up to the job for lead production and brand awareness, or at least reduce the focus on the few. Finally, make sure you’re using a social media marketing platform with analytics and reporting abilities so that you’ll have no issues assessing ROI of all social channels going forward.

New Trends in Social Ads and Tools:

In 2017, it won’t be enough to just “target” your social media ads. They will have to stand out and command recognition from your followers. New progress in social ads will allow the smartest B2B companies to gather the lion’s share of their respective industry markets.

For example, Twitter has recently launched Moment’s tab, that gives B2B marketers a supplementary way to use their Tweets to tell a success story. Linkedin is also starting a new Company Page with a much cleaner design, helping firms better promote themselves and build relationships with prospects. Implementation of tools like Oktopost to keep track of real-time, industry-relevant events and create social media content and touch points around them. Facebook’s innovative advertising options, such as carousel ads and dynamic ads, will be on the rise in 2017 and use of WhatsApp to reach the audience in effective ways to promote business with social media.

→ How to get ready: Interpret your current social ad strategy. If inbound content marketing plus social is what you are relying on in the digital space, it might be a chance to add some stroke to your marketing tactics with social ads. Stay up-to-date with social media tools such as Twitter Moments and LinkedIn’s new Company Page format and prepare your content for them to guarantee that you are ahead of the game and that your audience is engaged.

It seems curious to think there was a time when social media wasn’t a part of growing any business. While many businesses still struggle with the issue that finds the way how to use social media to engage their online audiences in promoting their businesses, it’s all about engaging the right audiences with attractive and relevant content.

Many of online communities have some tolerance for promoters to view social media to Advertising. The business owners face a challenge when it comes to striking a balance to engage the audiences and promoting your business.

Below I have shared Top 5 Methods Of Promoting Your Business With Social Media, which can boost up your brand social values if adopted:

Top 5 Methods Of Promoting Your Business With Social Media

Use Visual Content In Business Promotion

The visual content is a good way to express your business and services because it’s easy to understand and attract users towards your business social profile. We know this thing very well, that tweets with images get more engagement, Facebook post with images gets more engagement even images on LinkedIn attract more people and creates a good user engagement.

Useful Content

Share content that benefits your audience and followers. Provide valuable information about the industry. It means you can share the content that helps your targeted audience to find out great deal and services. This trick can get you more audience and followers also it helps you to find out numbers of leads for your business.

Host Some Events Over The Social Media

You can make loyal and raving community by hosting some social media events that put the focus on your fans. The event can be last as long as 20+ hours and is a right way to discover new businesses, get more followers and audience engagement, and build a terrible community while increasing your social page visibility too.

Right Time To Share Your Content

Though this tip may seem like common understanding, many of the content marketers overlook this good concept to get most engagement, the content going to be shared needs to reach most people as much as possible, so you have to go where the users stay and have to be present when they are active on their social platforms. For that, you can create a posting schedule to make sure you are posting during a certain time of day.

One thing you need to keep in mind that all the social media platforms may not have the same peak times as there are many infographics show you the best time to post on social media, some of it easy to understanding how the users are engaged on each social media platform and experimenting find the best times for some platforms.

Payed Social Media Marketing Services

If you have tried all the things that you thought are enough now the time to hire some social media marketing service provider to get more engagement and more leads. The professional Social media marketers help you to make your business more visible over the Social Media Platform and make your brand announcement.

Mr. Chander Kalra, is a Digital Marketing freak who spend more than half of his day in researching and experimenting new hacks for Search Engine Marketing, Social Media Marketing, and other Affiliate Marketing stuff. He has been a digital marketing industry leader from years and has developed lots of unique marketing hacks to boost-up website’s revenues.

How to Increase Facebook Page Likes and Reach Tremendously

Social Media, an another strong platform to increase the traffic and sales for any website. But in order to get that kind of stats in your analytics, you need some hard work along with little smartness. Here, in this “How to Increase Facebook Page Likes and Reach Tremendously” post, I am going to share you a research which SEOServiceinIndia conducted on their Social Platform, resulted in increasing the brand’s Facebook page insights tremendously.

And, with that research their weekly Total Page likes getting 97.1% hike from the last week and Total Posts reach increased to 3,359.1%, below is the snapshot for that:

The Question is!! What they did and How!!!

Well!! As per some words with the Social Media team at SEO Service in India, I came to know some very important facts about promotions on social media marketing and all of them are very useful in the promotions which lead to those insights for them. Alright, I will not bore you anymore, let’s quickly check out those cool things are.

Don’t be Lazy in Regular Updation of Page

YES!! This is the first point they mentioned, posting of new status on a regular basis, does not matter if they are related to your website or others, but make sure they are from the same niche/industry. When I went into more deep on this topic, they said – Sharing information which has some value to the readers in checking out is only worth and for that they used to share latest updates from Moz, Search Engine Land and Search Engine Watch, yeah, we know these are the giants in the industry, but that too along with the latest blog posts on their website too, which automatically tends to increase their reach among the people of relates to the same industry.

Smartly Using of #Tags

We all know, twitter is the king of #tags but, if they are used smartly on other social media platforms can make a lot of difference, not only in the post reach but also helps to increase the followers and likes. The reason behind that is, #tags are the source to open the doors for your updates to increase their reach worldwide and as you can see the reach they have got on this post is ultimate with only a total of 138 on their Facebook Official Page:

Use @-Mentioned in Post Descriptions

This is something not in trend on social platforms other than twitter. I am not going to describe how to use them @’s here, but they are really great value. The importance of using @-Mentioned in the description of the updates is, you can catch the eyes of the most following pages in your industry and the people you are following by inviting them from @-mentioned on your page to come and read particular post and you can never know, if they like it enough to share on their pages..

The core idea behind that, which the team stated, is – just to increase the reach and likes of the Facebook page through the pages and profiles of influencers. Because this is a very great trick or idea to increase the page views and popularity.

Comment on Posts of Popular Pages

The thing we all used to do from our personal Facebook profile, the same thing applies to this technique to increase the Facebook page likes and reach tremendously. Because, commenting is a source from where you can not only attract the admin of a Facebook page, but also people who have already liked or commented there, which acts like a “pond full of fishes”. It is the very best way to increase visibility and importance of the pages, through which you can get new likes and followers. And, this is something the SSI team applied.

Stop Being Tedious and Share Fun Loving Stuffs

It is not always necessary to share serious and knowledgeable posts because sometimes they can offend the users and they can feel bored from your regular updating of stuff which includes only reading and understanding. Come On Guys!! everybody need something which can induce a smile on faces and it does not matter through which source you getting; Videos, Articles, Cartoon Images, Infographic Etc! Etc! And, the same thing SEO Service in India team did, they ask me to prepare a post on something funny interesting thing related to our industry and what I posted is: Funny Real Life Facts of Search Engine Marketing Professionals, which got lot of natural views without any ad campaign on Facebook and other social platforms as well.

So, these are the insiders that can help you to become a successful admin of popular official social media brand page for any brand. These techniques to increase Facebook page likes and reach are very effective if you are a new startup and cannot afford to run Facebook paid advertisement. Try these killer techniques on How to Increase Facebook Page Likes and Reach Tremendously.

Anubhav Garg is a leading Digital Marketer and Online Marketing Professional who has been a part of the Online Marketing industry since 2011 & has been ever since contributing to the achievement of companies worldwide. With having advanced knowledge of search engines and a columnist in his profession, he loves all the things related to Content, Search, Web, Link Building, Paid Marketing and Social.