165-141218 In the Treasure Corner - The Father of Modern Coin Collecting

Richard Yeo was fortunate to get a job during the
depression. He was hired as an advertising and marketing
representative for the Whitman Publishing Company.

He didn't like the product he was hired to promote, though, so
he redesigned it. And as a result of his brashness, the
modern coin collecting hobby was born.

That was just the beginning for Mr. Yeo. He went on to write
the world's two best-known books about United States coins.
And now, over a quarter of a century after his death, new editions
of his books are still issued every year.