At CES, Netflix Shows Off ... Lab-Grown Bodies?

&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;The Psychasec booth on the CES show floor is an elaborate marketing stunt for Netflix's new show&comma; Altered Carbon&comma; and some people are falling for it&period;&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;

&NewLine;&Tab;&Tab;&Tab;&Tab;&Tab;&Tab;This story originally appeared on PCMag

Netflix has a booth here at CES&comma; but it's easy to miss&period; The setup is not showcasing Stranger Things or HDR&comma; but &period;&period;&period; human immortality&quest;

Stop by and you'll find two lab-grown bodies inside glass pods&comma; asleep and held in icy stasis&period; The signage out front&quest; Psychasec&comma; a Silicon Valley "company" that can download human minds into new bodies&period; As you might expect&comma; the display has been attracting crowds and prompting dumbfounded looks&period; In reality&comma; the booth is a marketing campaign for Netflix's upcoming sci-fi series Altered Carbon&period;

Based on the novel by Richard K&period; Morgan&comma; the show envisions a dystopian future where anyone can digitally transfer their mind into a new body&period; As a result&comma; people can live forever&comma; exchanging old bodies for new ones&comma; even switching genders&period;

Employees at the booth played along&period; "Want to be taller&quest; Want to be darker&quest; Want to be genetically physically superior&quest;" one of them asked&period; "Anything you can design&comma; we can achieve here at Psychasec&period;"

The booth itself is quite elaborate&period; On display are videos explaining the company's "technology" and its "cortical stack&comma;" which facilitates the mind transfer&period; Psychasec employees will also show you a catalog of lab-grown bodies on offer&period;

Deep inside the booth is another lab-grown body -- this one still in its package&period; However&comma; CES attendees who take the full booth tour will soon be let in on the joke&period; At the end is a video trailer for the show&comma; which is slated to arrive on Feb&period; 2&period;