Elizabeth Dressman

Summary

10 years of advertising sales experience. Grew territory digital revenue by 76% while at MTV Networks. Created strategic cross-platform marketing solutions for major automotive and consumer product companies that increased overall brand favorability, awareness and engagement. Tenacious in developing new business and forming strong relationships with key decision makers.

2003 - 2005

Executive Sales Planner

Created customized media proposals and sales presentations to attain advertisers for Discovery iMedia East Coast sales team including Discovery.com, Broadband and Video On Demand. Negotiated proposals to attain regional sales goals. Prospected new clients and accounts based on competitive marketplace and relevant product tie-ins. Developed long-term partnerships by strategically aligning brands in current and upcoming programs.Trained new Discovery iMedia employees on company databases and team procedures.Established strong agency and client contacts.