Electronics Show (CES) in Las Vegas. AMD won Best Merchandising Campaign for its unique "Never Settle" graphics marketing program, and John Torres, Sales Account Manager at AMD, was awarded an EggXellence Award for outstanding individual contribution to the business.

"This award underscores our commitment to delivering the best experience for our customers through highly acclaimed merchandising programs," said Roy Taylor, corporate vice president, AMD Channel Sales. "The 'Never Settle' campaign is the natural outcome of a company committed to technical excellence."

The "Never Settle" marketing campaign was launched in October 2012, and is the ultimate expression of AMD's Gaming Evolved program — collaborating with the world's top developers, delivering exciting graphics technologies and working closely with AMD sales partners. The campaign featured a promotional giveaway of four of the world's top PC games with the purchase of AMD's world-class AMD Radeon graphics cards. CES 2013 also saw the launch of the AMD Radeon HD 8800M, HD 8700M, HD 8600M and HD 8500M graphics processing units (GPUs.)

"On behalf of Newegg, I congratulate AMD for winning two 2012 Eggie Awards," said Soren Mills, chief marketing officer of Newegg North America. "We value AMD as a partner and wish to thank the company for its outstanding contributions to our business in 2012. We look forward to continuing our successful partnership in 2013."

Newegg acknowledges outstanding contributions made by vendor partners and customers at their annual Eggie Awards at CES each year. This year, Newegg recognized 26 award recipients across 14 categories.

To be fair, the "Never Settle" Campaign is some of the best (...and clean) marketing mechanics deployed in the last years or so... A reluctant (mostly) all-around thumbs up for AMD.

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Not sure what part of clean you are talking about.

While it did sound great, the yields people were getting in the drivers they were boasting were directly towards frame count which did not always translate to what was seen by the user in the real world performance.

The performance gain came after the never settle campaign from what I have experienced.