I took on a freelance design contest to design Mikeís Harderís new can for their new product Jamaican Lemonade. I wanted to make this design goofy and relative to the Jamaican culture as well so I did a little research and found some cool cultural ideas I wanted to incorporate into the can design. I wanted to make the design goofy for the reason of the brief I read on the project and it said they wanted an extreme design that suited their style as well as incorporated Jamaican culture into the cans design. I wanted to make something that people would have fun looking at and that let them feel Jamaicaís way of life.