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Clarity

Peter Sukonek

Vietnam

I will help you understand how to get noticed and get buzz in the complex world of Korean social media.

Although I focus on hotel, resort, and destination branding and marketing to the Korean outbound tourist niche, I can help anyone get a handle on the overwhelmingly complex world of Korean social media.

My team and I focus primarily on Naver, Instagram, Facebook and YouTube. We are also based in Vietnam--one of the largest Korean vacation destinations in the world. Vietnam is like a living laboratory where my team and I learn about Korean tourist wants, needs, and desires in real-time.

In the end, it's about knowing a few key things in relation to your brand and business goals:

1. BRAND STRATEGY
_ What does it mean to tell your brand story in Korean social media?
_ What are the options?
_ Where do I start?

2. BRAND RESEARCH
_ Who are my top competitors on Korean social media?
_ How do they operate?
_ How do we compete?

3. BRAND LISTENING
_ What do Koreans say about our brand?
_ How do I deal with negative brand mentions?
_ How do I respond if no one in our company speaks Korean?