The Dream Team

What We Delivered

Samantha's Problem

Samantha Barnes, founder of Raddish Kids, had built a successful children’s culinary subscription box service. The current Raddish website was functioning, but it was three years old and not fully optimized for mobile platforms. The business had recently tripled its subscription base, and they needed a website that could support this new level of acquisition without compromising the underlying brand assets, logo, value proposition or basic site architecture.

The Dream Team

What We Delivered

Our Solutions

Because the Raddish Kids website hadn’t previously been optimized for mobile platforms, we approached this project by designing the mobile version of the website first, starting with the home page. Christine designed a simple layout that would emphasize Raddish’s branding and bright photography, as well as leaving room to provide a clear sales pitch to visitors, give them confidence in the brand, and make them excited to join the club.

What Our Client Had to Say

Does a nice job of showcasing the brand’s vibrancy in a clean, organized setup.

Website

Home Page

Website Solutions

To increase conversion rates on the site, we removed a home page slider and replaced it with a static image and join button. We also reworded some items in the main navigation to make them more intuitive and supportive of the sales process. We made press links, which provide important brand validation and social proof, more prominent. And we moved supporting content and marketing elements to the page footer where they were still easily found and accessible to site visitors, but didn’t distract from the main message, which is to learn more about and sign up for the service.

About (Desktop)

How It Works

Shop Page

Copywriting

About

At Raddish, we’re on a mission to change the way families eat by bringing kids and adults together in the kitchen and at the table. Our recipe is simple but revolutionary: take the goodness of a home-cooked meal and mix in education, interaction and fun.

Our company is run by a dynamic, committed team of educators and chefs with more than a decade of experience teaching cooking to kids. In 2006, founder Samantha Barnes created Kitchen Kid, a pioneer in edible education bringing deliciously fun summer camps, after-school classes, parties, and in-home lessons to the Greater Los Angeles area. The program was such a favorite among families and in classrooms, Samantha knew it would be a success in homes across the country. Combining her experience as a middle school teacher and mom of two, Samantha adapted Kitchen Kid’s proven techniques to launch Raddish: a cooking club and curriculum for children of all ages.

Our monthly kits are designed to make learning come alive by mixing math, science, history, and geography lessons into a tasty meal-making experience. Each recipe is not only family-friendly, but tastebud-friendly, so kids learn to love food as they discover how to make it. With Raddish, mealtime is fun again and cooking nourishes minds, bodies, and hearts. One kit at a time, we’re bringing families together in the kitchen and around the table.

Since our founding, Raddish has been named “Best Subscription for Kids” by Red Tricycle and been featured in Better Homes and Gardens, Parents, and the LA Times. Raddish made its first TV appearance on the Food Network’s Food Fortunes, and Samantha was named one of 17 women to watch in 2017 by the Center for Women and Wealth.

But our proudest moments still happen every day at home. After all, the tastiest place to learn is in the kitchen and the most delicious way to create memories is together.

How It Works

Raddish is a cooking club, culinary lesson, and mealtime solution all-in-one. We make cooking and sharing a meal fun for the whole family with three simple steps.

Step 1: Join Raddish.

Our cooking club in a box has something for all ages:

Young children work alongside an adult.

Kids and tweens indulge their culinary curiosity.

Home cooks of all skill levels learn new ways to cook.

Picky eaters learn to eat what they’ve prepared—even broccoli!

Step 2: Receive Your Kit in the Mail

A Raddish kit is delivered to your doorstep every month. It includes:

A unique theme that embeds math, science, geography, culture, and history into a fun culinary lesson.