Brief Explanation

Moccona fans love Moccona. It's an emotional connection that goes beyond instant coffee. It's really special to them.
We created a campaign that rewarded them for being so, well, lovely. For Valentine’s Day, we gave them an iPhone App that used GPS and Augmented Reality to plot a romantic, candle lit rendezvous for their lover, recreating the Moccona TVC in their own world.
The result? They loved it!
From the campaign page click the iPhone link to watch video.