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Sushi Pop Tarts????

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What took em so long? Pop-Tart World comes to New York's Time Square featuring more than 3,000 square feet dedicated to those popular toaster pastries.

Customers will be able to eat Pop-Tart "sushi," order a customized pastry or create a custom box filled with a mix of their favorite flavors. At the store, opening tomorrow, they can suggest new types of Pop-Tarts, select a Pop-Tart T-shirt made by specialty artists or get "frosted" and "wrapped in foil" by a light show.

It's the first store for Kellogg has focused on one product to cash in on its dedicated following, and the company hopes to make it a fixture in Times Square, where two candy makers already have stand-alone stores: the Hershey store and Mars M&M's World.