POPSUGAR Celebrity

Cool Sneaker Brand: 80%20

Oct 11 2006 - 5:26pm

Sneaker collecting is a very male-dominated hobby, but shoe designer Ce Ce Chin wants to change all that with her 80%20 [1] brand. Unlike the usual Nike Dunks and limited-edition Pumas, Chin's artful designs—sold at Urban Outfitters [2], Alloy [3], and other stores—are delightfully girly, adorned with images of birds and unicorns and decorated with bows and shearling trim. Here are some of my favorite 80%20 sneakers.