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The service “will draw on NBCUniversal’s large content library, as well as its broad reach of over
90 million U.S. households, plus Comcast and Sky’s leading technology platforms,” the company stated. NBCU “will continue to license content to other studios and platforms,
while retaining rights to certain titles for its new service.”

NBCUniversal will be following OTT moves made by some of its competitors. Disney will be launching
its biggest OTT play later this year when it launches Disney+. AT&T’s WarnerMedia will launch a streaming service in Q4 of this year.

The NBCU service may also compete
somewhat with Hulu, of which the company owns 30%. Disney will acquire control of Hulu this year, once its acquisition of Fox closes.

It isn’t clear whether NBCUniversal parent
company Comcast will keep its Hulu stake, or sell it.