MAM

Mudra South nominated for Times Asia Pacific Advertising Awards and New York Festivals

MUMBAI: Mudra South has been nominated for the Times Asia Pacific Advertising Awards and also the New York Festivals.

Interestingly, Times Asia Pacific Advertising Awards short-listed only three entries from India and interestingly all the three are from Mudra South.

The 16th Times Asia Pacific Advertising Awards to be held in Taiwan early next year received 345 entries this year. The Mudra South campaigns short-listed are Nutrine Kokanaka (Coconut) and Blossoms (House of Used Books), in print and Monster (Get out!) in television.

At the New York festivals' 2006, the agency has been shortlisted in the Television, Cinema and Radio Advertising Awards competition. The short listed entry was for Monster (Get out!) campaign for two categories- Business Services/Equipment and E-Commerce Service.

Mudra CEO and managing director Madhukar Kamath said, "Jagdish and Radha (S Radhakrishnan) have placed great emphasis on good work for Mudra South and the results are evident. It’s nice to know that the work is being recognized by the international advertising community."

Mudra South executive creative director Jagdish Acharya said, "I am delighted to know that Mudra was the only agency from India to get short listed at the Times Asia-Pacific award. Moreover, in New York Festivals, our entry is the only one to have actually got nominated in the respective categories. We have been doing good work across brands and it is certainly nice to see some of these pick up awards as well."

The Times Asia-Pacific Advertising Awards was first held in 1990 by the China Times Group and was aimed at broadening Taiwan's ad horizons and fulfilling a corporate vision while encouraging professional exchanges within the Asia-Pacific region.

The New York Festivals awards ceremony will be held on 26 January, 2006 in the Millennium Broadway Hotel in Manhattan.