Jordan Son Of Mars

Following the releases of the Zoom Flight ’98 (aka Zoom Glove) and the Zoom Hawk Flight, the Nike Zoom GP was Gary Payton’s first official initial-carrying signature sneaker in 1999. As aggressive, flashy and technical as its wearer, the Zoom GP was an Eric Avar creation highlighted by a an asymmetrical lace cover, ski boot-inspired […]

“Nike has done an unbelievable job evolving the Jordan Brand from pure basketball to a more lifestyle brand,” says Eric Tracy, an analyst who tracks Nike at Janney Capital Markets. “That inherently pulls in a much larger target market.” Tracy also points to Nike’s ability to exploit the sneakerhead phenomenon, which is second to none. […]

Then, in 1987, Nike created the famous “Jumpman” logo…and the rest is history. The shoes were already well-received, but after that they just exploded in popularity. First, the Jumpman logo was just on the shoes. Then it popped up on T-shirts, pants, socks, and everything you could imagine. Nike went from the gutsy startup company […]

It was 30 years ago when MJ’s signature shoe first blessed the court. After he “wear-tested” the Nike Air Ships for the first few months of his NBA career, Jordan-with the help, ingenuity and foresight of executive Sonny Vaccaro, agent David Falk and designer Peter Moore, among others-ignited the sneaker game that, three decades later, […]

It’s always strange to see Michael Jordan’s current affiliation rest with the Charlotte Hornets when he hung six banners in the Chicago Bulls’ United Center rafters. The team is based in North Carolina where His Airness went to college, which might explain the crossover appeal of certain ‘Hornet’ themed Air Jordan releases. Take for example […]

The Jordan Future “Grey/Volt” release date is September 13th, 2014. The pair continues to distance this model from the woven look, and instead features the mesh treatment up top that’s got the reflective surface underneath. They’re actually rather close to that original Jordan Future Premium pair that introduced us to the model and then turned […]

The Jordan Son of Mars Low isn’t shy about its affiliation in the Spik Lee universe, as the tongue prominently features Lee’s 40 Acres film production company logo and the face of his character Mars Blackmon on each respective sneaker. But even with the plethora of colorways the hybrid has seen over the past year, […]

The Jordan Son of Mars Low “Dark Sea” will release on December 7th, 2013. The sneakers have been MIA for quite a while now after first popping up via preview photos way back in April. Perhaps even more interesting than the colorway in place is that pattern of colorful circles gripping the lining of the […]

The Jordan Brand “Bel Air” collection will start to trickle onto retail shelves this October. Amongst the pairs sporting those wild tones is the Jordan Son of Mars Low. The sneaker actually takes on a black base, helping it to end up as one of the calmer of releases of that ilk. They also skip […]

Starting with June’s Elephant-accented Air Jordan 1 Mids, True Blue has made a big impact for the Jumpman this summer. The AJ1 Low and AJ V2 both tried on the OG Jordan III signature look, Carmelo’s B’Mo stretched it across I-95 and now the shoe named for a guy who watches Anthony’s games at Madison […]