Based on the research of many of the world’s most prominent children's educators and psychologists, the 4Q Approach is a holistic view of learning [need source]. It focuses on IQ (cognition and exploration), EQ (emotions and socialisation), AQ (art and creativity) and MQ (sports and mobility). Together, these four pillars create the cornerstone of a child's development.

IQ - Cognition & Exploration

Early childhood is the most important stage in a person’s life for development and learning. Early-childhood education pioneer Maria Montessori believed that the most important period in life is the time from birth to age six, because that is when all intellectualand mental abilities are formed.

The development of a child’s IQ directly affects how well they will be able to learn in the future. Children with strong cognitive and exploratory skills are also more likely to feel a sense of accomplishment in learning, and and more likely to control their response to emotions, like frustration.

EQ - Emotions & Socialisation

Psychologist Daniel Gorman once said that the two moral positions we need most in our time are self-restraint and compassion.

Emotions and social skills play a big role in our happiness. It has been shown that adults who are able to manage their emotions effectively are more likely to have good social skills and better understanding and management of their happiness.

AQ & Creativity

All young children are born with intuitive art skills. The appreciation of art is very important to children because it helps promote their full development.

In recent years, educators have become more aware of the importance of art education. Art can help children express their emotions and improve their psychological health. It also helps a child develop their creativity, improving their cultural understanding in a holistic way.

MQ - Sports & Mobility

The American Academy of Pediatrics has long suggested that the development of early athletic ability is not only related to the development of children's strength, endurance and co-ordination, it also promotes their cognitive, social and emotional development.

In addition, a large body of evidence also shows that children with strong athletic ability also develop a better ability to focus.

The 4Q Approach is extremely important for childhood development, and when properly guided it becomes a lifelong asset for children. Taking its cue from the 4Q Approach, each episode of the popular children’s cartoon BabyRiki is carefully scripted under the guidance of early education experts and child psychologists, to ensure that it helps develop all aspects of a child’s 4Q intelligence.

The power of repetition

As any parent can tell you, children love to sing the same songs, listen to the same stories and play the same games over and over again. And while that might quickly become tedious for the adults in the room, this repetition is a great way for children to discover cognitive skills.The key learning points of each BabyRiki episode are reflected in simple and catchy songs. For example, in the song Long and Short, the words “long” and “short” appear more than 20 times each! The magic is that young kids not only do not hate all this repetition, but they actually enjoy it. Children are natural imitators and will soon start to sing along, further reinforcing the message.

Listening to children’s songs, watching cartoons and reading stories repeatedly will strengthen the original memory. This is the way kids consolidate their understanding. It’s especially effective when parents are along for the ride, as a trusted adult’s explanations give the kids even more fun and satisfaction. So parents, sing along with your child!

Learning from others

The BabyRiki gang is like a typical kindergarten class, providing the child with another social circle to experience. Simply watching cartoons teaches them a lot of important lessons. Thanks to BabyRiki they will learn to:
-recognise their emotions and experience their moods and feelings

-get along with other children
-treat others with gentleness and kindness
The influence of peer relationships on a child's personality and self-awareness cannot be underestimated.

Freedom to figure things out

One of the most important characters in BabyRiki is never seen, but always felt: the gentle and patient narrator. When the Rikis are sad or frustrated, it is the narrator who always asks them to examine their feelings.
The narrator never simply tells the children the solution. She encourages them to observe the situation and try different methods. When two of the children have a disagreement, she gently tries to guide them to examine their actions and how they affect others.

She never bosses the children around or orders them to do what is right. Instead, she relies on positive reinforcement to help the children discover the right way of behaving.

For example, when Chichi decides on his own to share his paintbrush with Rosy, the narrator says: “Good, Chichi.” She also consistently says things like “you are awesome” and “you’re doing well”. Positivity, sincere encouragement, patient inspiration and praise: these are the techniques of the “narrator mom”.