Wolf Brigade

Ecommerce Featured Websites

Independent Strength & Conditioning gym, Wolf Brigade, in Rochester, NY has a unique ‘subversive fitness’ brand. The gym has nurtured a strong following within the online fitness community, yet, their primary web presence was old and diffuse. A re-developed website with a modern, responsive design, clean typography and improved content organisation was required. In addition, it was hoped that the brand’s ecommerce offering could be migrated from Big Cartel to on-site. Our brief included much better SEO, stronger hosting performance, more professional look-and-feel. The brand has a very clear understanding of itself. It was important that when they were found they were found. In other words, brand integrity could not be compromised for SEO. Our challenge was to create an intuitive standardised site that also reflected and reinforced the individualism of the brand. We built the site with WordPress and the WooCommerce ecommerce plugin.