Microsoft takes swipe at Google in 'Smoked by Windows Phone' campaign

Microsoft has taken a swipe at Google's Android handsets with its latest Windows Phone 7 marketing campaign.

The platform holder has turned its 'Smoked by Windows Phone' publicity stunt from the Consumer Electronics Show into a series of online video advertisements.

Android users were encouraged to pit their smartphones against Windows Phone 7 devices to see which handset could perform everyday tasks the quickest. Microsoft claims to have won 88% of the challenges against rival phones.

"Last month, we kicked off Smoked by Windows Phone at CES as a fun way of showing the world why Windows Phone is simply faster at the real stuff that real people do on their smartphones every day," said Microsoft's Ben Rudolph on the Windows Team Blog.

"Since the show, where we won 88% of our challenges (95%, including the wins from our tour of California) against the best smartphones in the business, we've seen a huge swell of support for Smoked."