Positive Energy Media

A marketing practice for the new and next generations of consumers

At Pace, we know that all generations look for hope and encouragement. They look for empathetic and emotional connections to the world around them and brands that stand for something. Yet, each generation and their sub-segments have unique qualities that drive engagement, purchasing, loyalty and brand attachment.

We’re Forever Young

Our work with Millennials and Generation Z (AKA i-Gen) — a diverse population of emerging consumers for leading brands — led us to develop a focused practice area. Positive Energy Media offers a myriad of youth and young-adult marketing services. This includes research, user experience and brand interaction studies, testing on new and established social media platforms and what we call “content consumption on the edges”: Taking brand content and promotion to the audience, delivered in the way they want to hear it.

Project Echo: The Voice of Your Future Consumers

Project Echo is a young Millennial-Driven Insights Partnership for today’s digital channels and user experiences.

We work with young, top-of-their-class communications and marketing college students to get fresh thinking for brave brands. Young Millennials (born 1992 to 1997) and the oldest of an emerging Generation Z (born 1998 – 2003) are more driven by purpose and a desire to affect the wider social good. They grew up with smart phones and are more connected than any prior generation. In fact, their mindset, not age, is what’s most important to tap into: They are producers of media as much as they are consumers, and view social media as the natural fabric of their daily lives.

Project Echo is a joint effort between Pace, the digital content agency fueling many of the world’s leading brands, and Elon University’s Live Oak Communications, a uniquely innovative student-run communications agency. Our goal is to bring the brands Pace works with closer to young audiences.

We’ll harness the power of content and storytelling to create genuine connections between brands and the current and future generations of young consumers.