The MarTech Minute: A Vatican partnership, a name change and new hires

The martech week in review: News and announcements in marketing technology this week that you might have missed

It’s a holiday week, but we are still seeing some exciting moves in the martech world.

MarTech in Motion

HG Data announces new app The app is available on the Salesforce AppExchange. The Lightning Data app allows customers to access technographics in Salesforce.

Dataxu launches Open AI for Ads The product uses artificial intelligence to provide analytics to help marketers drive performance and reduce time on campaign management. The first algorithm included in the product is powered by Oracle Data Cloud.

Dentsu Aegis Network acquires DWA The deal is the latest addition to the group’s B2B capability. The new business will be branded “DWA, a Merkle company.”

TermScout is now SaleScout The B2B data solutions company said the rebrand better aligns with its mission. Chris Lynde was named CEO and Steve Helle was named senior vice president of operations and technology as part of the announcement.

Accenture Interactive partners with the Vatican The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News.

MarTech Movers

Wochit appoints Colm Curneen as director of business development. He was formerly director of business development at Storyful.

Shopin hires Doron Wesly as chief marketing officer. He will head up marketing strategy and operations. Wesly was most recently at Lotame.

Carbon Black announced its appointment of Cate Lochead to senior vice president of marketing. Lochead was most recently CMO at MariaDB.

Have news and announcements for inclusion in the weekly MarTech Minute? Send them to tips@martechtoday.com!

About The Author

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.