Category: Online Jewelry Marketing

Reports have shown that about 2 million people shop for jewelry on the internet every day. It’s a very big and lucrative business. As profitable as the business is, a lot of competition exists.

Jewelry is for both men and women and this ensures a market from both genders. Selling jewelry online requires an online store which is usually a website or blog or on a known shopping platform like Amazon or E Bay or Etsy.

Jewelry Selling involves selling rings, necklaces, bracelets, anklets, or belly rings and more. Each piece of jewelry can be made from hundreds of different mediums like gold, diamonds, gemstones, shells and beads and so much more.

Best of all, jewelry is easy to store (no need to pay rent on a large warehouse) and cheap to ship to buyers as it has very low weight.

To successfully market your jewelry online, there are steps and tips that can be of huge benefit. These steps have been highlighted below.

Store Design

It’s a known fact that jewelry is part of the fashion industry, design and innovation is core fundamentals of the fashion world. Your online store must be well built with attractive features of good color so as to make visitors to the store and prospective buyers love and want to check out what you have got. For a competitive market, it’s a must to get online visitors to stay glued to your store. Also very important is the name of the store. Good naming can enhance SEO (Search Engine Optimization).

Easy Navigation and Product Description

If you want to start marketing jewelry online and doing so successfully, you must make your website/blog which is your store very accessible and easy to navigate. Placing of accurate item descriptions and posting clear and quality pictures of each jewelry in your website is also another technique to selling jewelry online. Most people are attracted to items because of their pictures that are so real life looking. Good pictures sells. Selling Jewelry that is substandard is not advisable because it wain down marketing. Also, description of each jewelry should be true. Properties of each jewelry should also be easily displayed so that buyers don’t get confused. It is worthy of note that jewelries on the store should be classified. A menu on the website can be for gold jewelries while others are for diamond jewelries, silver jewelries and so on.

Online Presence

For a person to succeed in jewelry selling online, you must always be online to know who contacts you about your products. Remember, a physical shop must be opened in the morning to get sales, so also is the online store, you open the store whenever you are online to check proceedings. A jewelry selling and marketing tip is that you secure a good internet connection. You should also have access to your store through your smart phone. All these makes your presence online and it helps you to attend to issues like emails from clients and other things.

Traffic

It is absolutely suicidal, logically bereaved and an unacceptable practice to fail to talk about traffic anytime I talk about online business, selling jewelry, marketing jewelry online and any form of online selling. Traffic is the number of people visiting your website store at a particular point in time. To make it brief, the more your website is viewed, the more sales you make if your website looks good and products are equally attractive. To get lots of traffic requires some steps which include sending your website links to emails of people that are into fashion and jewelries, posting your website on the big and active social media pages and timeline that are passionate about jewelries, Setting up good back links to direct people from forums and similar websites to your store and effective Search Engine Optimization to get excessive and massive traffic from search engines like Google and Bing. In quest to get enough traffic of people that have interest in jewelry, you can also opt for massive advertisements online to sell your jewelries online. Google ads, Facebook and Twitter ads comes to mind as well as other advertisement services provider online.

Security

An indispensable attribute of a good online store for jewelry selling is the security it offers customers. A lot of fraudsters are online who clone credit cards or sell substandard products. Buyers must be secured that the store offers full refund of cash if the product bought is not good enough or not up to specification. They must also be sure that the jewelry selling store will secure their Credit card used for transaction.

Pricing

It’s not out of point to say that price plays a big role in successfully marketing jewelry. As a competitive market, you must seek to sell jewelry at a fair price. The concept of combining two or more products together for a reduced price seems cheap to buyers while you also make a fair profit. Try it out.

Shipping and Logistics

A good store must provide buyers with good shipping and logistics. This involves how the bought products are successfully delivered to the buyer. Shipping must be stress-free and safe as well. Always provide more than you upfront say you will provide. For example, state shipping time to be 3 to 5 days, but then ship sooner than this, such as within one business day allowing the product to arrive earlier than expected assures you prove to your customers you provide over and above what you state, rather than saying 3 to 5 days and then not shipping the item until 10 days later…..which is not a good business practice. It is better to overdo then to under do for your customers in an effort to bring their business back to you.

Photography is an art that involves taking pictures or images with respect to good lighting. It is paramount to note that without good lighting, photography is almost impossible or even if done, might not come out good enough. With the above fact known, it shows that photography is a form of art made possible by light. To get a nice jewelry photograph, one must understand the concept of lighting in photography and its control.

Don’t attempt capturing the same light range on the digital back as seen by the eye. It’s a terrible error. The range you see is far broader than the amount of light the digital back will be able to capture. While the eye can see a wide range at the same time, digital chips cannot. The difference is that a digital chip can capture light all across the light spectrum, but not all at the same time like your eye can. Jewelry is often difficult to photograph because of its composition of highly polished materials or colored stones which can refract or reflect lights that are focused upon them. To achieve great results photographing jewelry, review the following tips.

Jewelry Photography Tips

Jewelry appears sharpand crisp. Setting the camera to focus on the particular spot is better than making use of auto focus. This way, the spot of interest will be captured sharper than normal. However, the above method does not always work to capture a shiny object. A camera of manual focus capability may be needed and to also minimize blurry image of an object in motion, a tripod mount can be put in place to make the camera stable.

The use of diffused natural light on jewelry photography to eliminate shadows and glares are not needed because jewelry surfaces can reflect most of the incident light. To solve this difficulty, illumination of jewelry with light bulbs from the right angles can be used.

To photograph jewelry perfectly, put the camera’s Aperture at the highest number. Making the camera to focus on the entire jewelry object instead of focusing a particular part can maximize depth of field of the camera. This is a crucial point based on the closer you get to your object.

Positioning jewelry is also important. Shaping a bracelet, chain or necklace on a white background brings out the jewelry’s prominent features. Make use of a wax stand when working with small items such as beads or rings. This will help your jewelry be at the right angle and might show more depth. Also, making sure the jewelry is free from impurities is important. Using these procedure will definitely improve your jewelry photography.

Below are further explanations on features of different lighting that can also improve photographing jewelry.

FRONT LIGHTING

This is the simplest form of lighting for jewelry photography. This can be done when you place or position source of light around the camera lens opposite the jewelry you want to capture. It is achieved by placing the light source around the camera lens pointing towards the jewelry to be photographed. Front lighting has a two-dimensional, flat effect.

SIDE LIGHTING

Side lighting gives the impression of three dimensions. From the sides, it illuminates the jewelry. Side lighting is important as it shows and accentuates the surface textures of jewelry.

NATURAL LIGHT

Natural light completely surrounds an object. This lighting can be found everywhere, both indoor and outdoor locations without addition of any other form of artificial light. Natural light can be very useful and effective in photographing jewelry as it achieves a soft and pronounced appearance on metal and gemstones.

DIRECT LIGHTING

Setting up direct lighting results in high contrast, especially when it’s coming from a single source such as the Sun or a fixture equipped with a Fresnel lens. It guarantees pictures of high contrast with deep shadows. In jewelry photography, people use direct lighting with other light sources to enable them to produce a particular effect on the general capture, which is creative. Using high contrast lighting adds impact and accentuates jewelry textures.

DIFFUSED LIGHTING

Diffused lighting involves scattered light rays that can produce softer light, lessen contrast, and smooth out details in the jewelry. The outcome is that images captured seem dreamy and perhaps romantic in nature. This technique is wonderful to show details of shadow. It is the most widely used method in jewelry photography.

SPOT LIGHTING

Spotlighting is so essential when one needs to focus on a particular area of the jewelry. However, in jewelry photography most surfaces are reflective; therefore special skills must be used when diffuse and control of reflection is the aim behind spotlighting. The end result can result in compelling and dramatic jewelry photography.

Reports have shown that about 2 million people shop for jewelry on the internet every day. It’s a very big and lucrative business. As profitable as the business is, a lot of competition exists.

Jewelry is for both men and women and this ensures a market from both genders. Selling jewelry online requires an online store which is usually a website or blog or on a known shopping platform like Amazon or E Bay or Etsy.

Jewelry Selling involves selling rings, necklaces, bracelets, anklets, or belly rings and more. Each piece of jewelry can be made from hundreds of different mediums like gold, diamonds, gemstones, shells and beads and so much more.

Best of all, jewelry is easy to store (no need to pay rent on a large warehouse) and cheap to ship to buyers as it has very low weight.

To successfully market your jewelry online, there are steps and tips that can be of huge benefit. These steps have been highlighted below.

Store Design

It’s a known fact that jewelry is part of the fashion industry, design and innovation is core fundamentals of the fashion world. Your online store must be well built with attractive features of good color so as to make visitors to the store and prospective buyers love and want to check out what you have got. For a competitive market, it’s a must to get online visitors to stay glued to your store. Also very important is the name of the store. Good naming can enhance SEO (Search Engine Optimization).

Easy Navigation and Product Description

If you want to start marketing jewelry online and doing so successfully, you must make your website/blog which is your store very accessible and easy to navigate. Placing of accurate item descriptions and posting clear and quality pictures of each jewelry in your website is also another technique to selling jewelry online. Most people are attracted to items because of their pictures that are so real life looking. Good pictures sells. Selling Jewelry that is substandard is not advisable because it wain down marketing. Also, description of each jewelry should be true. Properties of each jewelry should also be easily displayed so that buyers don’t get confused. It is worthy of note that jewelries on the store should be classified. A menu on the website can be for gold jewelries while others are for diamond jewelries, silver jewelries and so on.

Online Presence

For a person to succeed in jewelry selling online, you must always be online to know who contacts you about your products. Remember, a physical shop must be opened in the morning to get sales, so also is the online store, you open the store whenever you are online to check proceedings. A jewelry selling and marketing tip is that you secure a good internet connection. You should also have access to your store through your smart phone. All these makes your presence online and it helps you to attend to issues like emails from clients and other things.

Traffic

It is absolutely suicidal, logically bereaved and an unacceptable practice to fail to talk about traffic anytime I talk about online business, selling jewelry, marketing jewelry online and any form of online selling. Traffic is the number of people visiting your website store at a particular point in time. To make it brief, the more your website is viewed, the more sales you make if your website looks good and products are equally attractive. To get lots of traffic requires some steps which includesending your website links to emails of people that are into fashion and jewelries, posting your website on the big and active social media pages and timeline that are passionate about jewelries, Setting up good back links to direct people from forums and similar websites to your store and effective Search Engine Optimization to get excessive and massive traffic from search engines like Google and Bing. In quest to get enough traffic of people that have interest in jewelry, you can also opt for massive advertisements online to sell your jewelries online. Google ads, Facebook and Twitter ads comes to mind as well as other advertisement services provider online.

Security

An indispensable attribute of a good online store for jewelry selling is the security it offers customers. A lot of fraudsters are online who clone credit cards or sell substandard products. Buyers must be secured that the store offers full refund of cash if the product bought is not good enough or not up to specification. They must also be sure that the jewelry selling store will secure their Credit card used for transaction.

Pricing

It’s not out of point to say that price plays a big role in successfully marketing jewelry. As a competitive market, you must seek to sell jewelry at a fair price. The concept of combining two or more products together for a reduced price seems cheap to buyers while you also make a fair profit. Try it out.

Shipping and Logistics

A good store must provide buyers with good shipping and logistics. This involves how the bought products are successfully delivered to the buyer. Shipping must be stress-free and safe as well. Always provide more than you upfront say you will provide. For example, state shipping time to be 3 to 5 days, but then ship sooner than this, such as within one business day allowing the product to arrive earlier than expected assures you prove to your customers you provide over and above what you state, rather than saying 3 to 5 days and then not shipping the item until 10 days later…..which is not a good business practice. It is better to overdo then to under do for your customers in an effort to bring their business back to you.

Connie Limon, Bead Jewelry Artisan and Writer

Welcome to my blog!

I am a retired secretary from state of Indiana government offices, mother of one daughter, grandmother to two grandsons and first born child to Korean War Veteran, Ralph Stidham

Melissa Dawn Limon, My Angel as a Newborn

Connie and Juan Limon (father of Melissa) January 1973

Ralph Stidham, my father

My Dearest Father

Dad was 16 years old when he enlisted in the Army at Fort Knox, Kentucky. Can you imagine being 16 years old and shipped from place to place for training, then shipped overseas to Korea to fight in one of the most violent wars our world has ever known? He was trained on tanks and spent 13 months on the front lines in Korea as a tanker. He was there in the tanks on the front lines when they signed the peace treaty, or the stop fighting treaty. The tanks was one reason the U.S. overcame so much of the adversities in Korea. Dad was in Korea there the last part of the war. The earlier years of that war he was being trained first one place, then another in the U.S. In this picture he was between the ages of 16 and 18 as those were the years he spent in the Army. I was born in 1956. I do remember about Korea from him in those years. When I watch the You Tube videos of that war, it brings back the memories. I remember wondering what that word, "Korea" meant.