Overview

The concept of digital marketing can sometimes feel a little overwhelming. Understanding the terminology, grasping the technology and deciding whether the benefits are worth your time and effort, can seem like big tasks.

So, in this lesson we’re going to start with the basics.

We’ll take a look at:

What the term “digital marketing” actually means and why you may find the strategy beneficial.

What the three main cornerstone platforms of digital marketing are.

What the four most effective concepts in digital marketing are, and why keeping these in the forefront of your mind will make the practice more successful for any small business.

By the end of this lesson you should be clear on what digital marketing is, and start to get an idea of how it will work for your business.

As you work through the activities, please remember to mark them complete.