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They plan to talk about the "people, passion, ideas and thinking behind the creative companies helping to define the future of the city." A video posted at detroitreboot.tumblr.com as part of the initiative features panoramic views of the city and glimpses of creative spaces ranging from the Detroit Institute of Music Education to Craig's music studio.

Reboot City even has its own playlist compilation including Detroit artists (also available at the tumblr site).