Animoto and HubSpot Partnership to Boost Small Business Marketing

Small businesses using online marketing platform HubSpot can now access Animoto marketing tools in their new marketing video builder feature to create simple yet engaging video campaigns for external and internal use. This move is desired to meet the growing demand among small businesses for professional video ads that are high quality but easy to create. Animoto pre-built templates means that advertisers don’t have to have any video experience to create ads. Three new Animoto pre-built storyboards have been released to work within a new partnership between the companies. The small businesses can tailor any of the pre-built templates by adding their own video clips, texts or photos.

The announced of the new partnering between the two companies was made recently in which Animoto will partner with the HubSpot Connect Partner program during INBOUND 2017.

Animoto CEO Brad Jefferson says, “Businesses need to learn to ‘speak video’ fluently if they want to connect with their customers.”

Last November, HubSpot’s CEO, Brian Halligan, was quoted as saying: “In 2018, 50% of your content should be video.”

Jeff Kahsen, Senior Director of Strategic Partnerships at Animoto told Small Business Trends the partnership focuses the cresting need for a simple video process.

“The release of our Marketing Video Builder last October offered us an opportunity to partner in new ways with other platforms like HubSpot, where we could collaborate together to craft video templates – or storyboards – that specifically met our partners’ customer needs with minimal effort,” Kahsen tells Small Business Trends.

The HubSpot Connect Partner program integrates marketing, CRM and sales software while Animoto’s Video Builder brings into the HubSpot program pre-built storyboards and a few other features such as more than 2, 000 licensed songs.

Kahsen says the two companies didn’t need to force a fit.

“ Our paths converged fairly organically,” he says. “Once we started talking, it was obvious that there was a natural fit and a way that we could work together to address a very real need for HubSpot’s customers.”

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