Brand-building tactics for multi-location marketers.

With 1,845 bakery-cafes in 45 states and Ontario, Canada, and with plenty of following to open another 1,000, Panera Bread is one of the rare franchises that blends artisan sandwiches with an ambient atmosphere reminiscent of European cafesRead more

In Greek, “Zoe,” ζωή, means “life,” and, indeed, the Mediterranean styled franchise, Zoe’s Kitchen, is full of life. With made-from-scratch recipes, with a cool Mediterranean-colored milieu, Zoe’s Kitchen has quickly expanded its franchise from Pennsylvania to Arizona.Read more

Website efficiency for brands depends on criteria that involves positive interface with users. Swim brand Speedo serves as a good example.Read more

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What is LocalMark?

A platform specifically designed to reach local patrons where they live, work and play. As a nerve center for hiring, marketing and public relations, LocalMark consolidates franchise activities into one system.

How to Avoid Pitfalls of a Bad Hire

More About This White Paper

Hiring good employees is one of the biggest challenges for business owners and managers. While
great employees make great companies, hiring the wrong person in a position can cost a business
customers and money - sometimes $50k a year. Do you know how to avoid the pitfalls of a bad
hire? Even if the employees are part-time, seasonal or hourly workers, businesses can take some
basic steps to help ensure they’re finding the best possible employees.