"If we sold a jar of this deodorant to everyone I've told about it over the years, we might not be able to keep up with all of the orders. This isn't an antiperspirant because it doesn't contain aluminum (a very good thing, if you ask me), but I think...

Ok, how witty are these suckers, designed by Mimi O Chun—who, if you ask us, is too talented for words? And, they're handy, too. A little more substantial than your average canvas tote, they're ready to lug home a whole grocery-store haul.

"My mind is still boggled as to how many lip balms just don't actually do their job. Like, at all. Is it that hard? I guess. I've never tried to make one. Anyway, this stuff. This stuff! I am obsessed. It goes on so smoothly and sinks in so quickly...

Floaty and relaxed, this is the strappy midi dress that every closet needs. It’s the perfect go-to for a one-and-done look in the warmer months, but also totally viable in the winter with a contrasting turtleneck underneath. Plus, the adjustable straps make it easy to get just the right fit. ...

"There are two things about standard bath towels that make them a poor choice for curly hair: 1) They are designed to absorb as much water as possible; and 2) The rough texture musses everything up and creates frizz. This guy is like a shammy designed to sop up just...

"There are so many things to hate about your standard surface cleaners: the toxic chemicals you’re spraying on the table where you’re about to eat, the weird artificial scents, and the ugly bottles that have to be shoved out of sight in that already-exploding-with-crap area under your sink. St. Olio...

"My thick, curly mane makes quick work of rendering regular hair ties useless, so for the longest time, I thought my only option was those claws you get at the drugstore. Which, turns out: not that comfortable to sleep in! Or even exercise in! Who knew that a hair tie...

"I had never, ever used a brow product until Sania Vucetaj (who shapes my and Claire's arches!) convinced me to try this one out. I have to say: Filling in your brows kind of changes your face, and this super-smooth and angled pencil is incredibly easy to use, even for...

"Um, how cool are these?! Each little match, when lit, emits 10 minutes of scent that will make your space smell like a Japanese forest instead of the curry you whipped up for dinner. The packaging is also good-looking and smart, but you probably expected that with a product this...

As any organizational expert in the world will tell you, it's all about vertical storage. This colored shelf manages to be a standout jewelry catch-all, frame spot, and succulent stand while still maintaining a space-saving low profile.

Hunting down a spot-on white shirt always seems trickier than it should be: You want something classic, polished, and sleek...but also unfussy, comfortable, and hard-working. This one, with its minimal bells and zero whistles, achieves all of those adjectives—and, with its Brazilian cotton oxford cloth and Italian tortoiseshell buttons, it’s...

Made from organic cotton and featuring a hidden waist tie if you want a little cinch, this caftan is what we’d call an instant favorite. The printed pattern is perfect paired with low-key sandals and your best beach tote—and also happens to be the best way to pretend you’re hanging...

"If you think this is fancy Purell, you're missing the point. Really, it's an all-purpose fix for any germy skin thing. It's my go-to for calming down a pimple overnight—you just spritz in on a Q-tip and let the mix of ethyl alcohol and antiseptic essential oils like lavender, tea...

"Why do I feel like colored bobby pins are some sort of subtly radical fashion statement? They're saying: All of my hair does not naturally stay put on its own, and I am not going to hide it—but I am going to be cute about it. It's very aggressive and...

Know somebody who'd LOVE some Of a Kind? Well, then get him or her a gift certificate, duh! Your gift cert will be delivered to you via email, and you can either print it or send it along to your recipient digitally (which means no advance-planning required).

Can’t shut up about that new to-do list app you’re obsessed with? Got kicked outta yoga class for stage-whispering to your BFF about your latest, greatest snack find? Congratulations, you have all the makings of a Professional Enthusiast! And it’s about time you cemented your status with this super soft...

These chunky hoops in tortoiseshell would make a nineties icon like Sade proud, but still feel very much now, ya know? The light-as-air pair delivers all the ‘tude of the classic shape, but without weighing you down in the slightest.

Tell us you don’t need another pouch in your life—especially a substantially sized one that can haul makeup, school supplies, shells collected on the beach—and we’ll call you a fibber. The thing about these is that they’re cool being tucked in a bag or basking in the spotlight under your...

Look, anyone familiar with Of a Kind knows playing it cool isn’t exactly our strong suit. We firmly believe that if you discover, say, the world’s most life-changing travel app or three-ingredient salad dressing, you’ve got a duty to shout it from the rooftops, Professional Enthusiast-style. And what’s even better...

What’s better than that chambray shirt you wear to death? A dress version, which, like all great sequels (shout out Finding Dory), keeps the best of the original and adds a little something—or a lot of things—extra. Shout-outs to the midi length, side-slit skirt, waist-cinching tie, and pair of deep...