SLURP!

THERE’S NO BETTER DAY TO SEEK OUT YOUR SUGARY FIX FOR THE SLURPEE! Today, in honor of it’s 84th birthday, the convenience chain 7-Eleven is giving out free Slurpees to celebrate.

According to the Boston Globe, a Southland Ice Company employee started selling bread, milk, and eggs on an ice dock in a suburb of Dallas, Texas, thus founding the idea of “convenience” shopping. And as they say the rest is…

Oh, the cat above? I have no idea if it’s actually licking up a Slurpee, but he’s called the “Rainbow Slurpee cat,” which is good enough for me!

Also: let your capitalistic impulses make you feel sorry for 7-Eleven: last year on free Slurpee day the company sold 38% more than on a typical day. ““Free is magic,” Swarthmore psychology professor Barry Schwartz tells Time. “If you offer something for free, people will gladly spend money to get it.”