Communications: Media and Press Releases., Identify opportunities and publish articles by itracks’ staff. Undertake communications initiatives with leads and clients, to remain top of mind.

Advertising: Support the development of print and online advertising and marketing materials to generate market awareness and leads, and to support the sales process.

Tradeshows and Events: Coordinate all tradeshows and conferences as market research and lead generation activities.

Competitive Intelligence and Market Research: Establish and execute regular competitive intelligence & industry research to identify threats and opportunities at the corporate level and to support sales.

New Product Development and Product Enhancements: Support the process of identifying, evaluating and recommending new products and enhancements to current offerings,t using market research communication with clients and internal communication., Assist with determining the product positioning (including differentiating features), target market, price, and promotional strategies, and execute the associated marketing activities. Work with the Software, Operations and Sales staff to launch itracks’ new software version releases and new offerings.

Support other departments: Itracks operates as a closely knit team. This role will also support HR and Accounting functions of the company.

Qualifications:

Excellent communications skills: written and oral

Data gathering and analysis: must be able to recommend courses of action based on research

Organizational: coordinate multiple responsibilities

Results oriented: must be able to show measurable results

Strategic thinking and problem solving

Team building and leadership

Graphic design skills and experience with WordPress would be a valuable asset but not a requirement

Experience with email marketing software, Adobe Creative Suite and CRM software would be an asset.