Control4 Thrives in Q3; Plans to Cut Unproductive Dealers

Home-automation leader Control4 continues to break records in Q3 2017, and CTRL stock price has tripled in 52 weeks. The company plans to cut its less-committed dealers to make way for enthusiastic newcomers.

Successfully executing a line expansion strategy is not unique
(most CI mfg. attempt to) but to reach a level of profitability
and breaking through a glass ceiling for control companies
is very very significant.

Focused dealer attention and commitment always wins out.
Chasing shiny object new markets and segments where companies
don’t have proven tracks have typical been high speed chases down
cul-de-sacs.

Great to see C4 paving the way for value in the marketplace, it has and
will serve them well. Our industry needs more investment and the next
decade will certainly prove to attract it and expand the integrators role.

The service C4 is doing to introduce our businesses to the broader
populous is admirable.

1 Comments

Posted by paul vitalmgt.com on December 4, 2017

Julie
Congratulations on a great piece of sponsored content.

Successfully executing a line expansion strategy is not unique
(most CI mfg. attempt to) but to reach a level of profitability
and breaking through a glass ceiling for control companies
is very very significant.

Focused dealer attention and commitment always wins out.
Chasing shiny object new markets and segments where companies
don’t have proven tracks have typical been high speed chases down
cul-de-sacs.

Great to see C4 paving the way for value in the marketplace, it has and
will serve them well. Our industry needs more investment and the next
decade will certainly prove to attract it and expand the integrators role.

The service C4 is doing to introduce our businesses to the broader
populous is admirable.