“To keep a customer demands as much skill as to win one.” -American proverb

Customer service is essential to every business. Not only does keeping your buyers happy helps ensure they continue their relationship with your company, it also attracts new business.

But what does great customer service look like? For instance, did you know buyers value confidence, good body language, and creativity in their customer service reps? But that’s just a small piece of a much larger picture. The best salespeople combine hard skills like persuasive speaking and decision-making abilities with personality traits such as an understanding of human psychology and self-motivation to create a delightful experience for their buyers.

Check out this infographic from Provide Support to learn the 20 customer service skills every sales rep should master. If you’re aiming to provide the best support to your prospects, start by perfecting these skills.