Discover the fascinating world of genetic genealogy! Written for the non-scientist, YGG is the best source for unbiased news on the major genealogy DNA testing companies.
Written by CeCe Moore, an independent professional genetic genealogist and television consultant.

Wednesday, February 20, 2013

Family Tree DNA Lowers the Price of the 12-marker Y-DNA Test to $39 in Step Toward Universal Access

A DNA test for only $39 = Universal Access!
This is terrific news for anyone who wants to "dip a toe" into the
waters of genetic genealogy. It is also a great opportunity to get your
relatives' DNA in storage for future use since Family Tree DNA will store it for, at least, 25 years. The press release announcing the news will follow:

HOUSTON, Feb. 20, 2013 /PRNewswire/ -- Family Tree DNA, the genetic genealogy arm of Gene By Gene, Ltd., is dramatically lowering the price of one of its basic Y-DNA tests to $39,
making it the lowest-cost DNA test available on the market, in order to
take a major step toward universal access by individuals to their
personal genetic data.

By dropping the price of its basic Y-DNA test by 60 percent to $39,
Family Tree DNA -- the world's largest processor of Y-DNA and full
mitochondrial sequences -- is working to eliminate cost as a barrier to
individuals introducing themselves to the insights and knowledge to be
gained from personal genetic and genomic research.

Family
Tree DNA pioneered the concept of direct-to-consumer testing in the
field of genetic genealogy more than a decade ago, and has processed
more than 5 million discrete tests for more than 700,000 individuals and
organizations since it introduced its Y-DNA test in 2000.

The
test investigates specific Y-DNA locations for males that provide
individuals with their haplogroup, or the deep ancestral origin of the
paternal line. In addition, it can indicate if different individuals
are likely to share a common male line.

Gene
By Gene is also working to lower the cost of Family Tree DNA's
comparable mtDNA test, which would be applicable to both females and
males and provides data on the direct maternal line. The company
expects to unveil new pricing for this test in spring 2013.

As the sponsor DNA Workshop of "Who Do You Think You Are - Live" in London
this February, Family Tree DNA expects that the reduced price test will
add a great number of individuals to its already large database – the
largest of its kind in the world.

"We
believe the first step to unearthing your personal and family history
is to better understand your DNA," Gene By Gene President Bennett Greenspan
said. "That's why we are continuously investing in new technology and
experienced scientists at our Genomics Research Center, enabling us to
conduct tests more accurately, efficiently and at lower prices. Our $39 Y-DNA test is just the latest example of how we are working to help individuals gain access to their genetic data."

Customer Inquiries Individuals interested in Family Tree DNA's $39 Y-DNA test, or any of its ancestral testing products, can visit www.familytreedna.com for more information.

About Gene By Gene, Ltd. Founded in 2000, Gene By Gene, Ltd.
provides reliable DNA testing to a wide range of consumer and
institutional customers through its four divisions focusing on ancestry,
health, research and paternity. Gene By Gene provides DNA tests
through its Family Tree DNA
division, which pioneered the concept of direct-to-consumer testing in
the field of genetic genealogy more than a decade ago. Gene by Gene is
CLIA registered and through its clinical-health division DNA Traits offers regulated diagnostic tests. DNA DTC
is the Research Use Only (RUO) division serving both direct-to-consumer
and institutional clients worldwide. Gene By Gene offers AABB
certified relationship tests through its paternity testing division, DNA Findings. The privately held company is headquartered in Houston, which is also home to its state-of-the-art Genomics Research Center.

3 comments:

Your article makes it sound like a permanent price reduction, but the FT-DNA site is offering the test at $39 (+ one time $4 shipping) as a specific sale price, through Feb 28th. Still a great deal, worth buying a kit to hold, but it currently is a limited time deal. Thus act now! It is a great entry offering.Dick Fletcher