Digital and Social Media Strategies

Social Marketer

I provide digital/social media strategy and execution for B2B, B2C and sports clients. I work with major brands in social marketing as a consultant and also through agencies. I understand both these worlds really well and they have afforded me solid experiences with the NFL, Ford, Denny's, NHL teams, as well as many small businesses.

I think the interesting point here is that the PR battle hinges on the number of NHL franchises in Canada – but the issue is clearly elsewhere. The Coyotes are bankrupt – plain and simple. The MakeItSeven.ca brand has taken the issue to a different level, one that I still find to be an interesting strategy…

The idea behind makeitseven.ca is rooted far more in PR than social media, but one can only wonder if the Make It Seven Facebook Page is far behind – or if @makeitseven is already snapped up on Twitter (at the time of writing, neither was).

What makeitseven.ca is essentially doing, is building a brand around the purchase attempt. This is being positioned as something “for” Canada, for hockey fans, for the good of us all. I have “signed up” and am looking forward to seing exactly what will come my way via email from the Balsillie camp.

While I am certain there are countless opinions on whether or not this deal makes sense, or the conditions of the agreement are valid (let alone legal), what I am looking for here is the branding element of this story.

What do you think about the idea of branding this potential sale as it is?