MarTech news is exciting, innovative and everywhere – but feeling like you can’t get through it all? Tealium’s got you covered! Each Friday we’ll share our top recommended readings for the week.

2017: CMOs Concerned By Brand SafetyA MarketingTech Article

For CMOs of large companies, brand safety was a major concern this year with demands for increased industry regulation, better measurement and more transparency dominating digital advertising. Brand safety has sky rocketed to the top of many CMO’s list of priorities, with 83% saying they have become more concerned about it in the last 12 months and 77% are more…keep reading.

Proving The Contribution of Marketing Investments And Assets to Enterprise ValueA Forbes Article

The role and importance of marketing has grown significantly in an economy where the customer experience is king and “intangible assets” make up over 80% of company value. New research from the Forbes CMO Practice reveals that the returns a business gets on its marketing investments and assets has a major impact on enterprise value. The research found that marketing can contribute over…keep reading.

The State of the Ad Industry’s Preparations for the GDPRA Digiday Article

Just over six months are left until the enforcement deadline for Europe’s General Data Protection Regulation. Companies are making their final preparations for the far-reaching data privacy law after making wholesale changes to how they process and store data. Now, the onus is on marketers to figure out how to…keep reading.

IT is changing at a rapid pace, and so too is IT leadership. With digital transformation a top concern for many organizations and the analytics revolution in full force, companies are carving out new executive roles that might otherwise fall under the guardianship of the CIO. Among the most popular technical additions to the C-suite are the chief data officer, chief analytics officer, and chief digital officer. Although the three titles describe distinctly different functions, there’s…keep reading.

Amazon goes the extra mile for customers. The way Jeff Bezos reinforces a brand of customer-obsession reminds organizations that the power has indeed shifted to the hands of consumers and customer service can truly make or break a company. So how can companies take their customer service game to the next level? Here are…keep reading.

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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