St Michael’s Mount

St Michael’s Mount

Client: St Aubyns
Date: May 2015

Ensuring this iconic Cornish landmark communicates effectively to its various audiences, across all channels.

St Aubyn Estates is a 600-year-old Cornish enterprise. Still family owned, it has an impressive variety of commercial operations, including a hotel and restaurant, holiday cottages and the iconic St Michael’s Mount. We’ve worked with the company for over three years to create an overall parent brand. Our project to brand and re-market the famous island represents the culmination of this work.

Printed material

Having created a new logo for the overall St Aubyn brand, we went on to design a range of marketing materials, including stationery, brochures, adverts and a website for St Michael’s Mount. These materials carefully reflect the quality and heritage of the brand while marking the island as individual.

Signage and wayfinding

Another important element of the project was an audit of the Mount’s signage and wayfinding. We went on to apply the St Michael's Mount branding to navigational elements and information boards, ensuring that signs and directions were visible and clear, and that the brand experience was cohesive and immersive.

Website

After a series of brand workshops we came up with the strapline ‘Through Time & Tide’, which referenced not only the Mount’s unique location but also the challenges the people living there face daily. This line became our brief for all work as we sought to weave it through all forms of digital content.

St Michael’s Mount’s new responsive, mobile-friendly site allows for regular updates, making it easier for visitors to check tide times before walking the causeway from the mainland. Since its relaunch, the website has seen a 33% increase in visitors.