The 8 July trade tribunal decision upholding Uruguay’s cigarette labelling requirements was widely celebrated by tobacco control advocates. Philip Morris, the claimant, lost across the board in its efforts to stop Uruguay implementing 80-percent health warnings and to keep selling multiple version of its flagship Marlboro brand.

An "international coalition" seeking publicity worldwide of its opposition to plain packaging of tobacco products is actually an alliance of free-market organizations with numerous ties to the tobacco industry.

In an effort to block plain packaging laws coming into force across the world, the tobacco industry keeps pedalling propaganda about links to rising amounts of illicit tobacco.

Pictured: HMRC's estimate of the size of the illicit tobacco market in the UK, plotted alongside the price of a pack of 20 cigarettes (in 2014 GPP). The illicit market has consistently fallen at a time when tobacco prices have increased