MURAT ÖZEL

Business Analytics & Inf. Management Sr. Manager at TEB

Title:

Know Thy User for He is not Thee

+ Language: Turkish

A brief story about TEB Business Analytics team’s shifting of focus to a more user experience-oriented approach in designing interactive dashboard applications.
How the team’s approach is evolving with the increasing awareness about the concept of usability, how tricky it can be to actually know one’s user, and one’s self as well.

About the organizer

UXservices is a specialized user research and user experience design consulting firm, based in Istanbul, Turkey. UXservices has a global reach to latest UX and usability know-how thanks to its active role in international organizations like UXPA, UX Fellows and IAI. UXservices has credentials and experience in a wide variety of interface platforms at different industries including telco, banking, finance, retail and more.