The study found that well-being in the UK has fallen since the study was launched last year.

It found there to be a significant decrease in people’s perceived well-being in the ‘relationships’ and ‘social connections’ categories.

The most expensive vibrator will cost £15

Paul Mills-Hicks, food commercial director at Sainsbury’s, said: “We are always on the lookout for new opportunities to help our customers live well for less and they’ve told us that sexual well-being is an area they would like to see more choice in.

“Our Living Well Index clearly shows this is an important area for customers’ overall well-being.

“By introducing a new range at affordable prices, we hope to give customers the option to buy quickly and conveniently in an environment they feel comfortable with.”