Twitter's Museum Week Is Here And Will Conclude With Real-Time Digital Artwork

Today is the first day of Twitter’s international Museum Week, which celebrates the UK's many museums, galleries and cultural institutions, as well as all those around the world that make valuable contributions to the arts, and to science, history and culture. There was a total of 630 museums and galleries across Europe that participated in #MuseumWeek, in 2014 according to Kirstine Stewart, Twitter's vice-president of North America Media. This year, the hashtag is set to achieve a fully global participation.

"The scope of participating organisations has expanded significantly, with more than 1,800 participating museums from over 58 countries, including several of the leading museums in the U.S.," Stewart said in a statement to the press, adding that the week gives museums "a unique opportunity to reach brand new demographics," and gives art lovers the ability "to consume art and culture in a whole new way." There will also be a daily theme that encourages both the museums and the public to share information, favourite artworks and museum experiences.

"We're excited to work with Twitter on #MuseumWeek this year," Taylor Newby, social media manager at the Metropolitan Museum of Art in New York City "We're looking forward to sharing some secrets from paintings conservation on Monday, archival photographs from The Met's history on Wednesday and much more. It's very important for The Met to have visitors share their experience at the Museum through social media," Newby said. "Visitors sharing their experience through Twitter, Instagram, Facebook, Snapchat and other social channels provides wonderful word of mouth for our collection, exhibitions, and events and programs."

The week will also conclude with a unique work of art created by digital artist Marcin Ignac in collaboration with Twitter France and BRIGHT. This collaboration will create a digital artwork based on Museum Week’s Twitter conversations and participants. The work will be a creative exploration designed to be diffused globally, yet remain a unique experience for everyone. This will be achieved via the use of Twitter Card technology, with every artwork shared on Twitter being viewable without leaving the feed; and therefore becoming a real-time digital artwork delivered as seamlessly as a simple video would be. A direct artwork access has been designed for each Registered Museum. Each willing institution will be able to create an installation and diffuse its unique version of the artwork.

Museum Week will feature a special theme, that will change on a daily basis. Each day’s theme has its own twitter hashtag, being shared by all the participating institutions and galleries, so you can tweet your own experiences and material to the twitter stream.

Monday - #secretsMW: Museums and cultural establishments from all over the globe welcome you to their everyday world and introduce you to what it’s like to work behind the scenes. Perhaps you’ll uncover a few well-kept secrets?

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