Hello there - I wanted to give you a heads up and a early update on a few very exciting and new businesses we will be launching in Q1 this year - One of them is SurveySwipe - Our mobile research platform.

As you might know, we run a couple different business and brands - QuestionPro, IdeaScale, SurveyAnalytics and MicroPoll. Over the last 3 months of 2010, we've been working on our mobile strategy that can help round out our offering:

SurveySwipe - Mobile Research Platform. As consumers move their lives into their smartphones it's imperative that we follow and innovate on that trend. Along those lines we'll be launching out mobile research solution on Jan 18. The solution is essentially around:

A community of users downloading a smartphone app - We are targeting all 4 major smartphone platforms - iPhone/iOS, Android, Windows Phone 7 and BlackBerry for the Jan 18 launch.

Users then get points for filling out surveys - incentivized research. Better engagement.

We've partnered with Amazon and Apple to give AMZN Gitft Certs. and Apps as the currency for redeeming points. We believe that, the App model for incentivizing users to take surveys, is not only the appropriate one, but the one of the most innovative solutions in the marketplace today. In fact, we think is innovative enough to apply for a patent in this!

Push Notification and Location - obviously both these constructs play a huge role in collecting feedback. Smartphones give us that ability right off the bat.

If you are interested in learning more about SurveySwipe and how it can used for your research initiatives please feel free to reach out to me or your account manager. Depending upon interest level and speed of execution, we are thinking of doing a webinar or have 1-1 conversations around the solution.