Intel Responds to Calxeda/HP ARM Server News (Wired.com)

Wired.com isn’t the best at following the Cloud Data Industry. In fact at least they partially want to keep their advertisers happy so they will publish a Fear, Uncertainty and Doubt raising response direct from an Intel PR Engineer. Happily the Intel folks aren’t even fully aware of what people are doing with their SeaMicro and Quanta SQ-2 boxes and continue to beat the drum on Virtualized Servers on Multi-core, high-clocked chips. That’s the old school thinking on what a Compute Cloud can be. The New School says put the cloud in a single box, let the clock run slower and use less power and everybody wins. Read On:

So Intel gets an interview with a Conde-Nast writer for a sub-blog of Wired.com. I doubt too many purchasers or data center architects consult Cloudline@Wired.com. But all the same, I saw through many thinly veiled bits of handwaving and old saws from Intel saying, “Yes, this exists but we’re already addressing it with our exiting product lines,. . .” So, I wrote in a comment to this very article. Especially regarding a throw-away line mentioning the ‘future’ of the data center and the direction the Data Center and Cloud Computing market was headed. However the moderator never published the comment. In effect, I raised the Question: Whither Tilera? And the Quanta SM-2 server based on the Tilera Chip?

Aren’t they exactly what is described by the author John Stokes as a network of cores on a chip? And given the scale of Tilera’s own product plans going into the future and the fact they are not just concentrating on Network gear but actual Compute Clouds too, I’d say both Stokes and Walcyzk are asking the wrong questions and directing our attention in the wrong direction. This is not a PR battle but a flat out technology battle. You cannot win this with words and white papers but in fact it requires benchmarks and deployments and Case Histories. Technical merit and superior technology will differentiate the players in the Cloud in a Box race. And this hasn’t been the case in the past as Intel has battled AMD in the desktop consumer market. In the data center Intel Fear Uncertainty and Doubt is the only weapon they have.

And I’ll quote directly from John Stokes’s article here describing EXACTLY the kind of product that Tilera has been shipping already:

“Instead of Xeon with virtualization, I could easily see a many-core Atom or ARM cluster-on-a-chip emerging as the best way to tackle batch-oriented Big Data workloads. Until then, though, it’s clear that Intel isn’t going to roll over and let ARM just take over one of the hottest emerging markets for compute power.”

The key phrase here is cluster on a chip, in essence exactly what Tilera has strived to achieve with its Tilera64 based architecture. To review from previous blog entries of this website following the announcements and timelines published by Tilera: