Lavallette Beach Badge Revenue Tops $1M for Second Year

Councilman Michael Stogdill said Tuesday that the borough generated $1,006,290 toward its beach in 2018, the second year in a row that badge sales topped the million-dollar mark.

“From what was kind of a down-revenue this season – last year was the best season we ever had – we were only $4,000 below last season,” said Stogdill. “We finally got some good weekends toward the end. The flies didn’t help, but it turned out well.”

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The borough did especially well on holiday weekends, with an extremely strong Labor Day crowd, Stogdill said, with nearly 4,000 badge sales coming on Sunday alone.

The season was also among the busiest for the borough’s lifeguards, who handled more rescues in one particularly rough day this year than the previous five years combined.

“It was a very tough tide this year and they did a miraculous job,” Stogdill said.