Shubham Jain
Consultant, IBM Center for Applied Insights
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In my previous post , I emphasized the importance of consumer focus for CPG...

Throw away your Conan hammer! That’s the advice Jason Busch of Azul Partners and Spend Matters gave to procurement professionals at the 2014 Smarter Commerce Global Summit. His point: you can’t beat suppliers over the head to get what you want. Not...

Connect, Understand, and Engage Your Customers, Suppliers, and Partners with B2B Integration and MFT
Are you headed to the Smarter Commerce Global Summit in Nashville in a few weeks?
Interested in B2B Integration, B2B Cloud...

In a previous blog, I discussed my long search to find out the failure rate of FTP file transfers. Without recovering the same ground twice, the failure rate is 6.47% 1 . And I promised to discuss the impact that has on...

I started work in the B2B and EDI industry almost a decade ago and many of the same EDI myths that were prevalent then are still common. Even in the face of a decade of evidence to the contrary, they seem to persist. In this blog, I...

In this short video Kevin Bishop, VP Enterprise Marketing Management Solutions, IBM, explains how marketers more than ever need to meet the individual needs of the customer. They need to understand what triggers specific behaviors in individual consumers. For...

Connect, Understand, and Engage Your Customers, Suppliers, and Partners with B2B Integration and MFT
Are you headed to the Smarter Commerce Global Summit in Monaco next week?
Interested in B2B Integration, B2B Cloud...

We are all familiar with the differences between our Line of Business (LoB) and IT departments. We have heard the jokes and anecdotes. They are oil and water, cats and dogs, Republicans and Democrats, Venus and...

A number of
years ago, we were doing some work in collaboration with the Telemanagement
Forum and one of our business partners Amdocs, mapping
business processes to consumer behaviour .
In essence, we were trying to interpret what an outside...

Here is another guest blog article from Oliver Jaeger, Vice President Global Marketing & Communications at e-Spirit Inc ., an IBM Business Partner.
From mobile to social to e-commerce, the statistics make it clear that...

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