There's an excuse that been used through the ages for, say, not divesting in apartheid South Africa, back in the day. Money trumps. Nocera reports:

When I called these investors to ask their rationale for investing in a
fund that financed a gun “roll-up,” as the Cerberus strategy is called, I
got three main responses. The first was that the percentage of their
investment that went to Freedom Group was minuscule. “We have a very
small investment in Bushmaster, which translates to about $1 million,”
said Dianne Klein, a spokeswoman for the University of California
system. (She added that the California system was going to divest its
gun holdings.) Jennifer Hollingshead at the University of Missouri told
me that the endowment’s exposure was less than $450,000 — “which
represents about 0.01 percent of our total portfolio.”

The second response was that, as limited partners, the institutional
investors didn’t have a say in how Cerberus invested the money. The fact
that Feinberg decided to buy companies whose guns have repeatedly been
used for mass slaughter was, in effect, his decision to make.

The third was that the core duty of a pension fund or university
endowment is to maximize returns. Nobody made this point more vehemently
than Bruce Zimmerman, a spokesman for the University of Texas
Investment Management Company. “We have no plans to divest,” he said.
“We invest strictly on economic considerations, and we do not take into
account social and political consideration.”...Nocera, NYT

When you invest in something like Bushmaster, the name probably doesn't appear on your monthly statement. In this case, you'd see "Cerberus," Cerberus Capital Management, a company not unlike Bain, Romney's baby. Many investors like to this of this as a kind of neutral territory, as we've all learned during the campaign, beyond the reach of morality nerds. You maybe heard about Cerberus back when they took over ailing Chrysler in 2007.

Doncha just love that name "Freedom Group" when it's about anything but freedom? It reminds me of our latter-day "conservatives" who don't know what the word means but like the idea because it sells. Or the words "health care" in the brochures of United Health Care. Or "democracy" in America.

And have you noticed that the NRA doesn't want us to call an assault weapon and assault weapon?