Salesfusion Launches Spiffy New Marketing Automation Tool

By Richard Adhikari
Jan 17, 2018 3:14 PM PT

Salesfusion on Tuesday launched version 12 of its marketing automation solution.

The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's VP of product and engineering.

It provides enterprise-grade power and features without the typical price tag, he told CRM Buyer.

Dated architecture was one of the challenges the company faced, said Cindy Zhou, principal analyst at Constellation Research.

high-speed Redshift data warehouses to power advanced analytics and core dashboards and reporting.

"With the increased collaboration between marketers and sales teams, the complexity of multiple campaigns running concurrently and the associated data collection increases," noted Constellation's Zhou. "This new automation framework should help customers with performance speed and processing."

PageBuilder has a WYSIWYG interface that lets users add images, videos and buttons. Users can build completely mobile-responsive pages that work across all devices.

PageBuilder leverages Salesfusion's Form Builder and automated actions to streamline interactions with prospects and customers.

Salesfusion 12 includes the Advanced Analytics platform, a new business intelligence module that lets users leverage marketing data to monitor campaign performance and connect marketing activities to revenue.

Click Image to Enlarge

Advanced Analytics was released in August as an add-on module for a fee, but is now included in Salesfusion 12, Vilines said. Further, it has new features - opportunity, ROI and funnel reporting.

For CRM integration, Salesfusion 12 includes integration with custom objects in both Microsoft Dynamics CRM and Salesforce. It has deepened connectivity with Bullhorn, and it integrates with campaigns in Salesforce, Infor and Microsoft Dynamics.

"Additional integrations with CRM will be important in making Salesfusion attractive," said Rebecca Wettemann, VP of research at Nucleus Research, "particularly with CRM vendors like Microsoft that don't have marketing automation capabilities in their core product."

Salesfusion has always rated high on usability," she told CRM Buyer. "These advancements will likely make it more attractive, particularly for organizations where marketers wear several hats -- in SMBs -- or aren't everyday users of the application."

Salesfusion has customers in various industries, including technology, healthcare, finance and recruiting, Vilines said.

Future Plans for Salesfusion 12

Salesfusion will release new features continually over the next few months as part of the Salesfusion 12 launch, including the following:

Richard Adhikari has been an ECT News Network reporter since 2008. His areas of focus include cybersecurity, mobile technologies, CRM, databases, software development, mainframe and mid-range computing, and application development. He has written and edited for numerous publications, including Information Week and Computerworld. He is the author of two books on client/server technology.
Email Richard.