The Problem.

Too small.

Focus groups generally consist of 15-30 people that watch one version of the case. But a few outliers in the room can skew the outcome. Statistical power is especially important if you care about damages (you should), not just win rate. Moreover, large samples are the only way to make valid predictions based on demographics and voir dire questions. Maybe all three older women in a focus group did vote for you, but will that hold up with the next three?

Untested.

Intuitions and trial myths often stem from a successful outcome in one case and then grow from there. Yet, the outcome may be peculiar or due to sheer luck. To determine what really caused an outcome, real scientists demand head-to-head randomized experiments.

Echo Chamber.

Study after study has shown that people are unable to understand their own decisions – they instead reconstruct stories that sound good to the people asking the questions. Real scientists blind respondents to the purpose of the project, and systematically manipulate factors that may affect outcomes. Then, the result of the experiment – the one strategy that wins most often, speaks for itself.

Wasting Time & Money.

With traditional focus groups, attorneys can spend weeks preparing and presenting a case and sink upwards of $50,000. The process often happens too late to shape initial themes, drive discovery, and inform settlement decisions.

The Solution.

HUGO Analytics enables litigators to test any variety of case theories and strategies across thousands of virtual jurors and provides litigators with a host of scientifically rigorous data, analysis and solutions, quickly and efficiently. We can also provide robust reports that persuade adversaries, mediators, and judges as to case value and causal factors that shape case outcomes.