For those not familiar with the 24-year-old Portuguese footballer, he currently plays for Real Madrid, having transferred from Manchester United.

In this latest campaign, he replaced none other than Becks himself.

So…. let's recount: Ronaldo played for Manchester United (just like Becks)…. Ronaldo then left Manchester United to play for Real Madrid (just like Becks)…. and Becks was the model for Armani underwear, and was then was replaced by Ronaldo…