Say it isn't so!! Gosh I hope this is not headed in a bad direction. There is literally no phone out there that compares. None. Will be like going from black tie to white ankle socks and flip flops. Ugh. I will still wait patiently and hopeful on the sidelines.

At this point I'm fairly certain there is only one course of action to take. Monday morning Samsung will need to face this head on and discontinue the Note 7, and the Note line as a whole. Recall the replacement devices and removing any trace of this tragic phone.

Now it's about saving their tarnished reputation. Because right now this is spiraling out of control and if they don't regain control of this by taking responsibility and moving past the Note line, they will be ruined.

At this point I'm fairly certain there is only one course of action to take. Monday morning Samsung will need to face this head on and discontinue the Note 7, and the Note line as a whole. Recall the replacement devices and removing any trace of this tragic phone.

Now it's about saving their tarnished reputation. Because right now this is spiraling out of control and if they don't regain control of this by taking responsibility and moving past the Note line, they will be ruined.

Apple hasn't been ruined despite significant blunders in the past. I suspect that this will hurt Samsung more than Apple but it hardly ruins Samsung on the whole. How they handle it will matter and what they do to keep customers will also matter via incentives, etc.

Not suggesting anyone will do it on purpose, but how easy is it make Note 7 burn up? Like heat at the battery area directly? Or just smash something hard into it?

If able to, it would be so easy for anyone to destroy Note 7 completely, just by burning up more Note 7s and post pics of them on the media. It will bring Samsung to its knees regardless of whether the cases are real or not.

It will be very interesting to see how they react over the next few days.

If they truly want to address this issue - imho they need to offer something of significance to that "90%" if their customers that elected to stay with the device. If the N7 is ultimately pulled - they should offer options along the lines of a free upgrade to the S8/N8, etc.

AC's earlier article holds true - there is now an overall trust issue with the Samsung brand that extends far past the installed N7 user base. Stores will be now recommending to stay away from Samsung devices in general because of the perceived safety issues.

It will be very interesting to see how they react over the next few days.

If they truly want to address this issue - imho they need to offer something of significance to that "90%" if their customers that elected to stay with the device. If the N7 is ultimately pulled - they should offer options along the lines of a free upgrade to the S8/N8, etc.

AC's earlier article holds true - there is now an overall trust issue with the Samsung brand that extends far past the installed N7 user base. Stores will be now recommending to stay away from Samsung devices in general because of the perceived safety issues.

Right. And all they need is one high profile case of an S7 burning someone, and people will just stop buying Samsung products in general, no matter how unfair.