Research

The truth about mobile video advertising

September 9, 2016

By Marketing

With mobile video’s increasing prevalence, marketers will allocate larger proportions of their budgets to video advertising. Moreover, there are numerous opportunities for innovation around areas such as VR video, 360 video, and location based video.

As with any growth market, there will be hurdles to overcome if mobile video is to reach its full potential. For example, designing stronger tracking solutions and developing quality inventory in a variety of formats. Despite this, as the number of mobile internet users in the UK grows (8% growth year-over-year between Q2 2015 and Q2 2016), it is evident mobile video is a big opportunity for both the buy-and supply-side (Source).

Despite the challenges that exist; we see there is a high level of satisfaction across the industry. Furthermore, there is a strong desire to foster continued growth driven by innovation. How are media buyers and media sellers embracing the mobile and video opportunity?