October 27, 2008

The Quaker Oats Company, a consumer packaged goods company and a division of PepsiCo, has named Goodby, Silverstein & Partners, an Omnicom Group company, its lead advertising agency.

The agency will assume advertising responsibilities for the Quaker portfolio of brands including its 131-year old signature Old Fashioned Quaker Oats, Quaker Quick Oats, Quaker Steel-Cut Oats, Quaker Instant Oatmeal, Quaker Chewy granola bars, and ready-to-eat cereals including Quaker Life and Cap'N Crunch.

Mark Schiller, president of The Quaker Oats Company, said: "Goodby, Silverstein captured the essence of our products and the iconic character of the Quaker brand in a unique and captivating way. The agency team exhibited a deep appreciation and passion for our business, combined with the insight and commitment to deliver exceptional work. We are excited to begin working together and to see the amplification of these efforts as the campaign unfolds."

Jamie Barrett, partner and creative director at Goodby, Silverstein & Partners, said: "We're thrilled to be working with one of the most iconic brands in America. Quaker Oats products are so central to so many people's lives, we can't wait to begin working with the team at Quaker to create a campaign that draws on the power of this amazing brand."