Mello Yello Becomes Title Sponsor of NHRA Drag Racing Series in 2013

At the Indy Nationals last week it was announced that Coca-Cola’s Mello Yello brand of citrus-flavored soft drink will become the title sponsor for the NHRA Drag Racing Series in 2013 as its flagship brand. Over the last decade Coca-Cola has had a partnership with NHRA for a number of brands in their portfolio—most recently Full Throttle Energy Drink over the last four years.

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In these hard economic times when corporate sponsorship is dwindling, it’s a positive development for drag racing in general and NHRA in particular to snag Coca-Cola again for four more years—at least through the 2018 season.