I’m pleased to announce that Jeremy Helfand, VP of Ad Tech at Hulu will join me on stage at the Streaming Summit, part of the NAB Show New York, October 17/18, for a fireside keynote chat. A growing number of viewers are flocking to on-demand, direct-to-consumer services that offer personalized, bingeable content and flexible subscription models. This trend opens more doors for advertisers to reach desirable, tech-savvy audiences in an environment that lends itself to interactivity and personalization. Despite these benefits, OTT isn’t perfect – much work needs to be done to build standards around this ad experience to reach and influence viewers in impactful ways. In this fireside chat, Hulu’s VP, Head of Ad Platforms, Jeremy Helfand, unpacks advertising in OTT and discusses what changes we’ll see in the future.

He joins other execs I will be interviewing from Sling TV, Comcast, Facebook, PlayStation Vue, Google, NBC Sports, DirectTV Now, Cheddar and Fubo TV. Combined with 100 other speakers and 40 presentations and discussions, it’s going to be a great two days covering the entire streaming media technical and monetization workflow. Use my personal discount code of dan18 and get a pass for only $595. #streamingsummit