Monday, April 17, 2017

Re-branding a New York landmark - From MetLife to Salesforce

Late last fall I got an assignment from Salesforce to fly to NY and photograph the building on Bryant Park in Midtown Manhattan to which they had recently been granted the right to re-brand. Only about a dozen buildings NYC are allowed logos/brands in prominent positions i.e. on the top.

In a super short amount of time I managed to make contacts, send proper insurance papers and secure appointments to photograph from 3 high vantage points around the park, at sunrise and sunset. The 2 thrilling helicopter rides came courtesy of the video shoot happening at the same time.