Design

Rooted in craft

I started my career in a small industrial design studio sketching and 3D modeling concept directions for a range of products from ceramic tableware to headphones and Bluetooth speakers. As a designer and creative person, I embrace the ambiguity of exploring the unknown, making discoveries, and generating new solutions. Even though I’ve moved further upstream where design intersects with strategy, at my core is the constant need to “create,” be it new business models, products, or experiences.