Why Skin Loses FirmnessYour skin's texture and tone is constantly challenged by climate, envoronment and lifestyle. Aging, environmental damage, and poor diet cause the skin to lose its firmness and tone. Glycation is a natural aging process causing protein fibers to become dry and brittle. As a result, skin loses its elasticity.

Why are minerals so healthy for the skin?Minerals provide the syntax for the skin's natural language, enabling inter-cellular messaging and helping the skin to better perform its metabolic functions and retain and deliver moisture where necessary. Vital to the skin's healthy function are magnesium, calcium, potassium and sodium, which attract and retain water and are therefore considered to be Natural Moisturizing Factors (NMF).

What is so special about the Dead Sea?The Dead Sea is the Earth's largest natural spa. Located on the lowest point of the planet (410 meters below sea level), it abounds with a variety of minerals with proven therapeutic powers and cosmetic benefits. The life-giving waters of the Dead Sea contain the highest concentration of minerals in the world—an astounding 32%. Its sedimentary clay layers of rich, black mineral mud yield extraordinary concentrations of natural elements (ten times more than ocean water)—such as magnesium, calcium, potassium, strontium, boron and iron—that are essential to maintaining healthy, supple skin. Finally, the exceptionally low altitude provides for a dense blanket of pure, pollution-free oxygen that supplies added protection in filtering out the sun's harmful rays. These are only some of the reasons why people come from all over the world to enjoy this magical, health-enhancing oasis.

Aren't Dead Sea ingredients too harsh for sensitive skin types?On the contrary. People from all over the world with very sensitive skin or even skin disorders come to the Dead Sea to immerse their bodies in its mineral-rich waters. Dead Sea minerals are approved and recommended by the world's most renowned dermatologists, both as an excellent remedy for alleviating the symptoms of skin problems and as ongoing, daily care for maintaining healthy skin at optimal levels. The majority of AHAVA products are approved for sensitive skin.

I have sensitive skin. Can I use a facial or body exfoliator?Yes. Make sure you use gentle scrubs only and not too frequently. Once a week for both face and body is sufficient.

Why does skin get dryer with age?The skin has its own natural moisturizing system. As you age, this system performs with diminished capacity, depleting the skin's ability to retain moisture. With the march of time, the skin barrier gets thinner and thinner and the slow-down of its cellular activity impacts on its capability to attract water molecules and to produce ceramides, which play a crucial role in the skin's self-hydration mechanism.

Why does my skin feel tight at times?Your skin may occasionally feel tight when its epidermal water balance is compromised. This can happen for a variety of reasons, the most common of which are: dry atmosphere, overexposure to the sun, a lack of fluids in your system, stress, tiredness, the use of certain medications, and skin aging.

Should I follow the same moisturizing program throughout the year?Only if your skin reacts well to the same moisturizer all year round. Skin reaction typically fluctuates according to the changing seasons. The dryness of winter generally calls for richer nourishment, while the skin tends to prefer lighter moisturizing in the summer.

When and how should I use AHAVA Serums?Serums are generally used as supplemental care to be applied morning or evening underneath your regular cream. They generally provide a more intense and specific treatment, which varies according to the condition and needs of your skin. Source Mineral Beauty Serum is a light-textured fluid that gives the skin an extra moisture surge and refines its texture thanks to a unique blend of fruit-based acids and Ahava's proprietary mineral complex. Time Line Age Defying Optimizer Serum is a light velvety gel enriched with AHAVA's original 3D Complex(TM) to fight the signs of aging. By providing consistent hydration, it strengthens the skin's protective barrier while significantly helping to reduce wrinkles.

Why is it so important to cleanse the skin?You only need to look at how dark the facades of our city buildings are in order to comprehend what pollution can do to the skin. Our daily lifestyle exposes our skin to fumes from car exhausts, fuel oil, and cigarette smoke, as well as heating systems and the stale air of confined spaces. Gaseous polluting substances fix themselves on to the skin and mix with sebum, the residue of make-up and other dirtying elements. These toxins penetrate the epidermis and saturate the skin’s natural anti-oxidant system and disrupt its natural protective and moisturizing capacities. The build-up of dirt, pollution, excess oil and make-up residues are one of the first causes of skin premature aging. A daily and thorough cleansing ritual will help you to delay the signs of aging and keep your skin healthier.

Sometimes, after a stressful day, my body feels tense and a bit achy. How can I 'reset' myself and melt the day away?Immersing your body in a lukewarm bath infused with Dead Sea Salts will do wonders to alleviate body tensions. The rich blend of minerals captured within is proven to have immediate relaxing and soothing effects. Dead Sea black mud is no less effective for the relief of painful joints and tense muscles, especially when used as a warm mask on aching areas or all over the body. The mud’s unique ability to slowly release heat into the body assures deep relief and detoxifies the skin, for a smooth and radiant look.

AHAVA's StoryThe Dead Sea is our home at the bottom of the world. It's a strikingly beautiful and peaceful place - a geological wonder filled with the kind of contrasts that only Mother Nature could create. AHAVA’s naturally rejuvenating skincare products are formulated with the finest skin-friendly ingredients that the Dead Sea has to offer. AHAVA is committed to raising awareness to help preserve the Dead Sea region. AHAVA invests heavily in research, development and testing on the therapeutic effectiveness of Dead Sea minerals.

AHAVA Loves WaterSince their beginning, AHAVA has worked diligently to preserve the delicate environmental balance of the Dead Sea region.

AHAVA Loves EducationIt is AHAVA's mission to protect the Dead Sea and its shores by raising awareness for the ecological risks facing this region.

AHAVA Loves ArtAHAVA believes that art has the power to inspire our daily lives. AHAVA's participates in unique artistic partnerships.

AHAVA's Environmental Commitment
Since their beginning, AHAVA has worked diligently to preserve the delicate environmental balance in the Dead Sea region. AHAVA's Water Return Process allows them to give back the pure water to the environment after using it to create their natural skincare products.

Clean Water from the Earth...The AHAVA manufacturing facility uses water, Dead Sea minerals and other natural compounds to create their skin-friendly products that produce a liquid by-product containing precious water.

...and Clean Water Back to the EarthAHAVA scientists and engineers were adamant about creating a sustainable, low-impact soluteion to safely return water to the environment and in 2005 AHAVA pioneered a natural solution.

Letting Natural Processes WorkAHAVA's Water Return Process is plant-based and mimics what happens to waste in a natural setting like a river bank or lake. The plants consume waste-material, breaking it down and returning it to nature in a balanced, healthy state. Contaminated materials are passed through a biological environment rich in oxygen, then decomposed and evaporated through the plant, returning clean water back to the earth.

The Result is ClearAHAVA's cleansing process produces pristine water that is used for local irrigation and to support a popular nearby park. AHAVA strongly believes that beauty starts - and ends - with pure water.

AHAVA Loves EducationAs harvesters of the treasures they find in the Dead Sea, it is AHAVA's mission to protect this unique lake and its shores by raising awareness for the ecological risks facing this region. One of AHAVA's most important efforts in doing so is to educate children on how to protect the wonders of this beautiful place for generations to come.

In 2003, Dr. Ze'evi Maor, VP of R&D at AHAVA, developed an educational program to teach children about the importance of sustainability. AHAVA now spends over 100 hours a year teaching young people how to preserve the treasures of the Dead Sea region. AHAVA hopes that these educational efforts, along with their other sustainability initiatives, will help to preserve the Dead Sea and its beauty for generations to come!

Main Components of the Education Program:

Getting to know the minerals: playing with Dead Sea mud at the mine; working with the water at the lake's shores; creating art with combinations of minerals.

Real world experience: The children select an idea and develop it from initiation through formulation, packaging and labeling. They build a marketing plan and present results to their parents and teachers.

Dead Sea SculpturesThe mineral rich shores of the Dead Sea are home to a breathtaking collection of naturally occurring crystal salt coverings. It was this natural wonder that led international artist, Anat Eshed Goldberg, and AHAVA Board Chairman, Arie Kohen, to collaborate on a unique series of Dead Sea salt sculptures.

Creating Art From NatureTo achieve her sculptures' unique forms, Goldberg submerged her work into the Dead Sea waters until salt crystals grew, covering the forms with a thick crystalline coating. The result is a breathtaking collection of large-scale sculptures that are the perfect synthesis of visual artistry and nature.

AHAVA's Artistic AdditionBoth AHAVA and Anat Eshes Goldberg share a deep admiration of the natural beauty that is the Dead Sea. AHAVA is honored to display a collection of Goldberg's Dead Sea salt sculptures at their visitor center in Israel.

Research & DevelopmentAHAVA invests heavily in research, development and testing to study the therapeutic effectiveness of Dead Sea minerals and other elements native to the region on the skin. Its scientists and researchers work in close cooperation with leading scientific centers in Israel and Europe. Clinical tests, independently confirmed and published in major scientific journals, prove the revitalizing effects of AHAVA’s mineral and plant-based products.

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Manufacturer Info

About AHAVA

Dead Sea Essentials products are made by Dead Sea Laboratories, which develops world-class skincare treatments from the mineral-rich Dead Sea area. Founded in 1988, the company has harnessed decades of scientific research to produce one of the world's best skincare products, based exclusively on minerals, mud and salt mined from the Israeli section of the Dead Sea. The Company is headquartered in Airport City, in the heart of Israel, with manufacturing facilities around the country. The largest facility is located in Kibbutz Mitzpe Shalem, a cooperative community located on the North Western shores of the Dead Sea, an unpopulated area in the Judean Desert. The company is dedicated to producing the highest quality skincare solutions for its millions of customers, with products available in retail stores in thirty countries worldwide.

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