Category Archive

45 million active users, constant mentions in the best running app category and a superior app store ranking-there’s something about the Runkeeper app that makes it the first choice of users across the globe! Fitness based apps are a dime a dozen and represent a category that’s favored by over 46 million people today. According to a Flurry’s report, the health … Read More

Having a chimpanzee as a mascot is bold and fun at the same time. But that’s not the only reason that separates MailChimp from its competitors. At AppVirality, we’ve been avid MailChimp users ourselves, and just like any SaaS product would do in today’s time, we recently received the mandatory ‘end of the year’ update from them. However, what sets … Read More

We love cat memes, and we love Product Hunt, don’t we? We all want our startups to scale, and learning from the success of others is a great way to begin. While it is naive to believe that one can recreate success by merely emulating the growth story of rising startups, it undoubtedly provides insights into strategies and techniques, which … Read More

There are numerous apps that we encounter every day. In most scenarios, they tend to help us in simplifying tasks and snipping a step or two. But how do apps help marketers? As marketers, we’ve known its pros. From bringing in awareness, to brand building and increasing sales (both offline and In-app) an app has a tremendous potential to tap … Read More

The mobile app market is rapidly growing. As a consequence, user acquisition costs are steadily increasing. According to Fiksu, the “Cost Per Loyal User Index” reached $4.04 for iOS and the “Cost Per Install Index” reached $1.32 for iOS and $1.91 for Android. Taking into account constantly increasing user acquisition costs, it is vital to pay attention to organic traffic … Read More

Apps today are a dime a dozen. Some accomplish success, while others experience a setback. This brings us to the app dissection table with a fair amount of banter that surrounds mobile app marketing metrics. App marketing arena is often a buzz around the metrics that matter and the one’s that are often overlooked, especially when only 26% of apps … Read More

With worked up schedules, especially in a start-up ecosystem, we have become overly dependent on productivity tools of all kinds. Today, we have productivity tools for handling social media, content, CRM and even sales! Not only do these tools, simplify the tasks at hand, but they also do so in a jiffy. One factor that has led to the popularity … Read More

What do you make of a product that has over 500,000+ daily users and was able to achieve this feat after a year of their product launch? Tremendous right? In a time when startup ideas are sprouting each day, it’s hard to miss the ones that have shaped well and are disrupting growth, in their own unique manner. Slack is … Read More

Developers today are accepting the benefits of an In-app referral program to grow their app, however often face a few challenges when it comes to implementing it perfectly. While a lot of hurdles can be resolved by analyzing data around an In-app referral program, a few challenges fall outside the purview of analytics. For example a developer can always have … Read More

An e-commerce app’s growing popularity can be attributed to the convenience, flexibility and the ease of purchase that it provides to its user, while they are on the go. App developers who are able to provide an ‘app experience’ to the users are on the right track considering that mobile accounts for 50.3% of all e-commerce traffic today. But an … Read More