This is probably why you think you know nothing about design; since you were born, you’ve simply become accustomed to designs that justwork.

But what about the stuff that doesn’t work? You probably always have an opinion on that, right?

Why your opinion on design matters

We often form opinions on design without even realising it.

For instance, when starting a web design project for your business, you’ll probably spend hours looking at what the competition has done. You’ll have highlighted things you can improve on, opportunities missed and mistakes to avoid.

Designers do the same, but their due diligence will be nothing like the work you do, given your experience, background knowledge and love of the business.

Without your input, what would a designer come up with? Would it help you achieve your business goals and ensure the business stands out from the competition?

Probably not.

How to speak more confidently about design

So, you’ve definitely got an opinion on design, but you’re not a designer; how can you express your opinion more confidently?

Get to grips with basic design principles and terms

There’s lots of design lingo, but non-designers only need to know the basics.