The Winter Dew Tour is Headed for Mount Snow

NEW YORK – January 7, 2009 – The Winter Dew Tour kicks off its inaugural season on Thursday, January 8 at Mount Snow Resort in West Dover, Vermont.

The athlete roster reads like the who’s who of the modern freeski and snowboard movement, highlighted by multiple X Games and Olympic medalists including snowboard athletes Shaun White, Hannah Teter, Andreas Wiig, and Gretchen Bleiler. Freeskiing superstars Tanner Hall, Sarah Burke and Simon Dumont will join the snowboarders on the impressive roster of athletes. Hometown hero Kelly Clark, who won a gold medal in the 2002 Olympics, will compete in the snowboard superpipe discipline.

In addition to the competitions, the Winter Dew Tour will feature live musical performances and a daily Festival Village with interactive events, athlete autograph signings and games. Just one of many interactive booths, the Toyota Out of Bounds Mountain rises 30 feet above the crowds, and it will be buzzing with exciting contests and games, including a larger-than-life Plinko game, an FJ Key Challenge, Custom Bandana Shop and an opportunity for fans to take a souvenir Ski Patrol photo. Serving as a backdrop will be an oversized video wall featuring cool action sports footage and live feed from the competitions.

Flobots, the band whose top-ten billboard hit “Handlebars” thrust them into the limelight, will headline at the Verizon Wireless music stage on Friday, Jan. 9 and reggae-infused band Dirty Heads will kick off the show. The bands will perform from 4-6 p.m. and all music from the Verizon Wireless music stage is free to the general public.

Similar to the Dew Tour’s summer competition structure, the Winter Dew Tour is based on a cumulative points system as the top snow athletes battle it out for a piece of the $1.5 million prize purse and the chance to take home the Dew Cup at the conclusion of the season in February.

The Winter Dew Tour consists of three major, multi-sport events spanning across the country, with a cumulative points system, and a $1.5 million competitive purse. Each event features men and women’s snowboard (superpipe and slopestyle), and men’s freeskiing (superpipe and slopestyle). At season’s end, the overall point’s leaders in the six disciplines are crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements compliment the competitions at each Tour event including the Festival village, specialty competitions, and live cutting edge music. The Winter Dew Tour is broadcast live on NBC Sports with additional competition and lifestyle broadcasts on MTV, MTV2 and USA. The Winter Dew Tour is also distributed on Fuel TV, Universal HD, Rush HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco superchannel. Winter Dew Tour partners include Mountain Dew (tour title sponsor); Toyota (event title sponsor). Associate partners include Ball Park, Nike 6.0, PlayStation®, Wendy’s, and Verizon Wireless. More information can be found at www.allisports.com.