Most of the time, a person first develops an understanding about an idea or object. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can …

For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when …

Now, it will also include same meaning queries. After the basic SEO technical elements, think about some of the other elements. Experience 20:20 Vision without glasses by undergoing lasik eye surgery at a world renowned eye clinic. Utilizing AA Oxon techniques is a great way to get your content …

Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Smartphones and tablets grant consumers access to thousands of apps and …

Speak the language of your target audience. There are a lot of links floating around on the web, and most of them are garbage. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they …

Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Successful brands possess two characteristics: the top of mind and the consumer's top choice. Also, I like to make sure that I'm not repeating the same keyword consecutively. My grandson would …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies. Search engines constantly scan and index millions of web pages. Have you ever tried to buy artisan classic …

What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). It's important to …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. Unfortunately, while looking to build natural links, most webmasters often neglect a very important aspect: preparing your site for link building. Each time a website links to your website using only your URL …

When it comes to long-term SEO strategies, there are so many tactics to consider. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability …

Well-written titles are vital for improving the search rank of pages because search engines look for keywords in titles to determine how relevant pages are to search queries. Higher perceived subjective costs associated with collecting external information decrease the likelihood that the consumer will conduct a search. Location-based advertising, or …

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. Making sure your website is mobile friendly is massively important. When you advertise offline, you put your ads where the target market is likely to see them. The algorithms used by search engines can …

Often it's hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. For instance, one site could leach all of your CPU cycles, making the response times of all other sites unacceptable. Most business orders …

Links and content are certainly at the top of your SEO strategy. However, Google identified CTR and user experience as major ranking factors. Increasing one will certainly increase the other as well. Using certain keywords, which relate to your specific business, can be tailored into such a way that any …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Use it before it ceases to be an enabler of competitive advantage. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. We'll discuss this later in explicit detail …

How can database-driven SEO programs help personalize interactions with customers? Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. According to Google, featured snippets get clicks. When Google introduced featured snippets in 2014, there were some concerns that they might cause …

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Search optimization is not only reading and research, but also dabbling. However, they're both …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if …

There's never any reason to buy or pay for reviews. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. The hierarchy of effects model …

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Ask any …

Although it can't compare to the work of an experienced SEO agency, Screaming Frog is a great option. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Do …

In return, search engines reward helpful websites with better search rankings. By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. Animation has become an increasingly popular executional framework, and its use has risen dramatically. Carefully planned marketing campaigns identify linkages …

Each listing on the SERP has three core components, which include the
page title, page description, and page URL. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal …

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). That code listing contains two distinct fragments. As Google want to offer the best user experience, they'd prefer it if only the most satisfying businesses took the …

In some cases, you will see at least one email address that you can use to contact the owner. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase - and that's why …