IHG seeks suite smell of success with Hotel Indigo

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I hear that InterContinental Hotels Group (IHG) is to bring its fledgeling Hotel Indigo brand to the UK. The company, which also owns the Holiday Inn and Crowne Plaza chains, has opened ten Indigo hotels in the United States and, as of last month, Canada. It has another 50 or so in the pipeline. Now IHG is turning its attention to Europe and expects to start looking for sites in London – probably in Shoreditch – by the end of the year.

The choice of Shoreditch, in particular, should provide a clue about the type of hotel that customers can