THIS SEASON AT OFF-WHITE

Virgil Abloh has made a name for himself – and rapidly, at that – for his unique ability to tap so effortlessly into what his street-savvy contemporaries want. It’s not, on the surface, an aesthetic that brings to mind the late Diana, Princess of Wales. And yet she served as the creative inspiration for Spring/Summer '18. Abloh pulled the princess’s iconic looks – both on and off-duty – into a modernist frame, describing his approach as delivering on imagining her now, as well as “what she meant” – in other words, an aura of fuss-free glamour balanced with the label’s signature edge. Layer one of the Princess Di T-shirts under a bomber jacket this season, and finish the look with a logo-stamped accessory – as usual, there's plenty to choose from.

THE OFF-WHITE STORY

Off-White was launched in 2013 by Virgil Abloh, an architecture graduate, DJ and, most famously, Creative Director for Kanye West. This American designer wows with a world of luxury and urban authenticity, creating pieces which "embrace the now in a sophisticated manner".