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The Pure Beauty Awards, held in London on 27th October, acknowledges the “best in beauty with the most efficacious, exciting and innovative products launched over the past 12 months taking centre stage”.

We are delighted to announce that Below the Belt’s Instant Clean Balls won the GOLD award for ‘Best New Male Skin Care and Body Care Product’ at the Pure Beauty Awards 2016 ceremony. The category awards this year’s most innovative male skin care and body care products. Products can include (but are not limited to) face and body washes, moisturisers, repair creams, balms, body sprays and non-shave hair removal.