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BigCommerce Review by Cloudswave

Every company should have a website.

The problem is actually building that website and ensuring it meets your expectations. You could spend a lot of money hiring a web designer to handle the heavy lifting, but then you’ll probably also need help to run it in the future.

Something like WordPress makes it easy for anyone to build a site, but if you have big ambitions for your eCommerce solution, you’ll definitely be lacking in functionality.

Fortunately, there’s BigCommerce.

This software’s name really says it all. If you want an eCommerce site, minus the headache and don’t want to sacrifice revenues, join countless companies around the world that have used BigCommerce to do the same.

Be sure to read this piece all the way to the end, because Cloudswave has a BigCommerce coupon that we’re sure you’ll be interested in.

Create Your Site

No two eCommerce sites should really be the same. Even if, your company and the other offers the same exact products or services, you probably have some ideas about how to differentiate yourself from the competition, right

Unlike so many other solutions out there, BigCommerce isn’t a cookie-cutter, one-size-fits-all application. You’ll find that with a lot of other products, you can customize the text on a template and little else. With BigCommerce, you can create a store, you’ll be proud to stand by.

Nail the Storefront

Whether we’re talking about the real world or the digital realm, it goes without saying that businesses should do everything they can to make the best possible storefront. First impressions are always vital to beginning a relationship, after all.

As we covered above, BigCommerce is all about customization, so you can rest assured there are all kinds of themes available for creating a beautiful storefront. Even after applying a theme, though, you have a number of options for making your website’s interface stand out from all the rest. No one, not even those in your industry using BigCommerce, will have a site that looks like yours.

This company is so dedicated to helping you get a custom look that matches the one you have in your head, they’ll even provide you with a list of eCommerce designers you can choose from for extra help at an affordable price.

Create Compelling Content

Even though your store may look plenty flashy, if customers can’t get the information they want about your company and its product line, expect most of them to head elsewhere.

While BigCommerce won’t supply the content (you probably want to handle that in-house anyway), what the company does do is give you all the space to supply compelling copy.

From an About Us page to banners to contact forms and anything else you may want, your eCommerce site will have no problem communicating important information to your market with this platform. You also remain in control of it this way as well, so you can make changes to your content whenever you please.

Manage Your Inventory

No matter what line of work you’re in, your company is going to have an inventory that continually needs to be updated. Maybe you just have to change a price or two (you could be running a sale) or you have a product that’s no longer for sale.

Whatever the case, BigCommerce makes this little more than a point-and-click procedure. You’ll actually feel bad for those competitors who still have to call up their web developer to manually make these changes for them. That comes at a price too.

BigCommerce allows you to add high-resolution images of your products, manipulate the pricing, upload videos, create features and options, and so much more. You can add categories as well, so customers will have an easier time finding exactly what they’re looking for on your site. Best of all, it only takes a matter of seconds. When the market shifts, you want to react and this platform will allow you to do so.

Accept Payments

Obviously, none of this would matter much if, at the end of the day, your company wasn’t making money. In order to do this, your eCommerce site needs to support a payment gateway like PayPal.

This definitely isn’t a problem with BigCommerce. Aside from PayPal, it also supports popular options like Square, Stripe and many others. These gateways come pre-integrated, so you don’t have to worry about lag time existing between the moment your site is ready and the time you can start profiting from it.

Why choose just one gateway though? Even though PayPal has been king for over a decade, you may find your market is becoming more diverse with their preferences. BigCommerce allows you to choose a number of gateways and make them all available for your customers to choose from.

Take Control of Shipping

After the sale is over and you have accepted your customer’s payment, there’s still the matter of actually shipping the product out. This is often a contentious part of the sales funnel for all involved.

Your customers need to know how much their product will actually cost once shipping is added in. Your company doesn’t want to lose customers with this kind of surprise after the sale is over and they also have to worry about the product actually showing up (something you could get blamed for, despite it not being your fault).

Using BigCommerce means you can customize the entire shipping process from your company’s perspective. With just a few clicks, you’ll tell the software where your shipping center is located, the locations your company will ship to and the methods you’ll use for different areas. The layout for this option is set up so that you can quickly get a view of the entire arrangement and make changes within seconds.

Your customers will love the fact that they can get updated rates to reflect real-time prices from USPS, UPS, FedEx, Royal Mail, Australia Post, Canada Post, Intershipper and more. These quotes can also be adjusted to add on any rates unique to your company as well.

Notice you’re losing customers when it comes to shipping expenses? Create promotions to help lower the price and entice more visitors to go through with the purchase.

If your company could benefit from printing labels, you can do so with BigCommerce. Print shipping labels from the software’s control panel through an Endicia account at no extra charge. This is a real lifesaver for small businesses that would otherwise require trip after trip to the post office and all the delays that go right along with it.

Harness the Power of Drop-shipping and Fulfillment

This software was designed to work seamlessly with popular order processing and fulfillment platforms like Doba, Ordoro and Shipwire. Once you have this connection setup, you can begin automating a large swath of your ecommerce solution, freeing up your people for more important tasks and saving you money.

Get a Handle on Taxes

Taxes can be a real burden to deal with it. They’re not exactly easy to apply, yet you’ll be in a lot of trouble if your company drops the ball here. It only gets more difficult for those companies with international locations and/or customers.

The team behind BigCommerce understands this, which is why their platform allows you to automate the taxes for any states within the U.S. National and regional taxes can be accommodated for other countries as well. You can apply product-based and customer-based tax rules too, including wholesale transactions. If you like, you can also exclude taxes on products.

Show Multiple Currencies

If you have an international market, it only makes sense that you’d have visitors from around the globe on your eCommerce site. You could stand to lose a lot of them, though, if your online store doesn’t support multiple currencies from all over the world.

With the help of BigCommerce, you don’t have to handle the exchange rates yourself. Instead, the software will handle this on your behalf. Just pick the countries you want to service and BigCommerce will do the rest.

Perfect for Businesses of Any Size

All these features may make it seem as though BigCommerce is a platform that really only makes sense for big companies. After all, “big” is right in its name. It’s certainly true that BigCommerce has a number of large clients out there. Some make tens of millions of dollars every year.

Others, though, only bring in a few hundred. With all kinds of industries represented by companies across 65 different countries, you can bet there are at least a few that are a lot like yours.

The point is that BigCommerce isn’t just for huge enterprises. In fact, a small business could probably enjoy some very sizable benefits by bringing in the help of this platform. It could be the asset necessary to go up against much larger competitors.

Get Noticed

Although these are some great features so far, they won’t do you any good if customers can’t find your site. That’s why BigCommerce isn’t just about converting visitors into consumers. This platform is also about catching the market’s attention in the first place, so you have plenty of visitors to sell to.

As you’d probably expect, this means getting help with keywords, meta tags, custom URLs, SEO-friendly themes and links that search engines love. There are also all kinds of promotions and coupons to create a sense of urgency in your visitors and gratitude when they realize some great savings. Whether you prefer coupon codes, gift certificates or offers of free shipping, Big Commerce can help with all this and more.

Despite what many think, email marketing is still alive and well. If it wasn’t, software like MailChimp wouldn’t be so popular all over the world. Those who are already using MailChimp, include email or Constant Contact will love the fact that these powerful tools can be synced with BigCommerce.

This software’s no slouch when it comes to emailing though. BigCommerce can be used to automate emails to customers based on what they purchased. If your company sells shoes, you can shoot them an email after they bought a pair to see if they need socks, laces or cleaning supplies. With upselling strategies like that, you’re bound to bring in more business.

You could also automate emails so they’re sent out around the holidays or various events that may be tied to your industry. Even if you don’t land purchases, these emails can help build traffic.

BigCommerce will even automate the laborious process of compiling lists of customers based on their purchases, the total products they ordered, when they bought from you, the country they’re from and much more. Now you’ll have an easy time crafting a unique message for each of these categories to help bring in more sales.

liveSTORYBOARD

Most Favorable User Review

BigCommerce

Shopping Cart

10

Bojan Savich

Jul 27, 2015

Overall it's a pretty good ecommerce store and I've done a lot of sales through there. Yes, there are occasionally some glitches in technology and the themes seem a bit out-dated, but overall the pros far outweigh the cons. This is because it is easy to use when it comes to handling sales, shipping, taxes, and customizing the theme. I also like how you can add all of your products in here, then export them to Google Shopping, Ebay, and other online stores. So, great software!

Pros :

Nice set of features, easy to use, great for handling sales

Cons :

Occasional glitches, lack of themes

liveSTORYBOARD

Most Favorable Critic Review

BigCommerce

Shopping Cart

75

Chris Singleton , Style Factory

Wednesday 10 September 2014

BigCommerce is one of the best all-round online store builders I’ve tested. Above all else, it is incredibly easy to use – it’s probably the most user friendly store builder I’ve come across to date, with some excellent marketing functionality (not least its abandoned cart saver tool). The main down side is price: although its starter plan is very comprehensive and represents very good value for any retailers who wish to sell a large number of products, there are cheaper options available elsewhere for those who wish to sell just a few.

Most Unfavorable Critic Review

BigCommerce

M´?¢lanie Viallon , GetApp

liveSTORYBOARD

CMS

36

Anonymous contribution , TopTenReviews

Friday 01 August 2014

This web content management service offers complete control over your site. They say that their service "poses no design and layout restrictions." While this sounds very impressive, the follow-through is a little disappointing. liveSTORYBOARD needs to make some improvements on their search engine optimization features and their customer support before they can really compete with the other services in this review.

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BigCommerce

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