3 June 2014 - It’s a great time to be an online merchant. Consumers are showing greater confidence and a growing preference for buying online. Globally online spending is experiencing double digit growth in major categories like retail and travel. But increasing competition, rapid market changes, and finicky consumers create challenges for online merchants.

If you’re an online merchant, you need to continuously look for ways to grow your revenue. Here are 7 indicators that can help you determine how well you are optimizing your sales opportunities.