Mr. Malik is a Star!!

Let’s go blue! We’re talking Formula Blue™ from the ground up.

We’re thrilled to share another victory in the Holiday Inn Express® brand’s winning game plan. The first Formula Blue™ hotel built from the ground up recently opened in Monroe, Michigan. Its innovative design is a showpiece for where the brand is heading. Jim Anhut, SVP Design and Quality – Americas sat down for a chat with the hotel’s owner, Asad Malik, President and CEO, Amerilodge Group. Asad tells us more about the process of getting the design just right, highlights key elements of the hotel’s public spaces and guest rooms and discusses what guests are saying about the design.