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A Final Word

Subdomains and subdirectories can be used to market content from your website. However, they should be used for different purposes. The subdomains are more like a general way of web content marketing while the subdirectories are more like a particle way.

Subdomains and Subdirectories

Everything You Need to Know

What is subdomain? What is subdirectory? Why you should use subdomains or subdirectories and when you should avoid them? Get all information here!

A lot of people are asking the same question – when should I use subdomains and when should I use subdirectories? Which option is better for search engine optimization? In order to answer these questions, we are going to explain first what subdomains and subdirectories are.

Both options, subdomains and subdirectories are used for sharing information in for of products, services, content, and etc. However, the confusion begins when you need to decide when you should use the subdomain option and when you should use the subdirectory option. Even though there are many discussions, we are going to try and give you a detailed answer.

Subdomain – When to Use and When to Avoid Subdomains

A subdomain is a part of your main domain and it is considered as a second website by Google or other search engines. In other words, the subdomain is separating your website. According to experts, the subdomains can be defined as per your requirement like language specific, area specific, a category of sharing information, and etc. You can also say that subdomains are extremely important when each subdomain is representing a specific purpose. In order to understand subdomains better we are going to give you a few examples:

http://blog.yourdomain.com – This is a subdomain for sharing a web content

http://en.yourdomain.com – This is a subdomain for an English version of your website

http://uk.yourdomain.com – This is a subdomain for a specific area

When to Use Subdomains

Here are a few situations when you should use subdomains:

If you have a website and you want to present your website in multiple languages

You should use subdomains in terms of franchises or when you have to focus on the exact same product but you need to use different information such as name, address, specialties, and etc.

If you have multiple websites and you want to show multiple times in Google or other search engines

Reasons Why You Should Avoid Subdomain

The subdomains are treated by Google as a unique website. In other words, if you have more subdomains they will be treated as your competition.

If you use subdomains, additional hosting fees will be charged.

The link juice will not be moved from the main domain to the subdomain.