The exhibition is devided in four chronological sections, charting the development of the Aesthetic Movement in art and design: “The search for new beauty 1860s,” “Art for Art’s Sake 1870s-1880s,” “Beautiful people and Aesthetic houses 1870s-1880s” and “Late-flowering beauty 1880s-1890s.” As well as paintings, prints and drawings, the show includes over 250 examples of all the ‘artistic’ decorative arts, together with designs and photographs, portraits, fashionable dress and jewellery, created by star artists of the movement such as Oscar Wilde, James McNeill Whistler, Dante Gabriel Rossetti, Edward Burne-Jones, Frederic Leighton, and William Morris. Another thing worth seeing is the V&A’s gorgeous exhibition design with peacock and flower motifs and beautiful classic typefaces on the walls of the exhibition rooms, in perfect harmony with the collection.

Victorian era was the period when British people enjoyed prosperity from industrial revolution and the height of British Empire. It was also the golden age of the British art, which became available to emerging middle class, not only for aristocracy. Inspired by Avant-garde in Paris with the desire to escape the ugliness and materialism of the age, Aestheticism pursued the new kind of art , freed from outworn cultural ideas and moral codes. The movement believed in ‘Art for Art’s Sake’ – art had to just look beautiful. Painters like Rossetti and Whistler used models who were not necessarily beautiful or at odds with Victorial ideals of reserved femininity, and created new and unconventional types of female beauty. The exotic design of furniture and decorative arts influenced by ancient Greek, China and Japan are often considered too much, but introducing design into everyday life with the concept that “people should live beautiful life” was the pioneer of modern design, and we owe them for that. All the collection doesn’t make much sense in the 21st century, but I understand why people of that time were so excited by the Aesthetic movement which brought them a completely new values in art and design.

Today, the 186 year-old British confectionery and beverage company Cadbury agrees to £11.9 billion takeover deal by American food giant Kraft Food, after 4 months of negotiation since September 2009. The Cadbury board once dismissed an initial £10.5 billion as too cheap, but they couldn’t resist when Kraft raised their offer to 840 pence a share. British manufacturing, once made the nation prosperous after the Industrial Revolution, has been declined in recent years. Therefore, a takeover of Cadbury by a foreign company, one of the few globally competitive manufacturer left in the country, is another blow for many British (except investors). Kraft will borrow £7bn ($11.5bn) to finance the deal, and there are some fears over possible cost and job cuts at Cadbury’s UK operations with 4,500 workers. I don’t like Cadbury’s chocolate as it is too sweet for me and leave me some aftertaste – therefore the deal doesn’t affect me (see my past related entry). But Europe’s biggest chocolate eater British people’s love and attachment towards Cadbury is very strong, and many groups against the takeover have been formed over the internet such as facebook and other SNS during the process. The Evening Standard article reveals that Cadbury CEO, who had been highly critical of Kraft as an unsuitable partner with low growth prospects, is expected to walk away with a payout worth £7 million, and the article gives an impression that he agreed the offer for his own personal gain (and it is probably true).

Unlike the countries with a tendency of Economic Nationalism such as Germany, France and Italy, this labor government has pursued “open door” policy, letting many British companies fallen to foreign managements in recent years: Tata Motors of India obtained Jaguar and Land Rover from Ford, and no more Rover cars currently in production. Our electricity supplier changed from London Electricity to EDF Energy, UK subsidiary of the French state-owned EDF SA, without realizing it. BMI (British Midland Airways) was taken over by German carrier Lufthansa in 2009. British banks Abbey and Bradford & Bingley (once nationalized due to the credit crunch) has been rebranded as Santander, Spanish owner of the banks, from 10th of this month, and Alliance & Leicester will follow Abbey and Bradford & Bingley later this year (click here for BBC article). BBA (BAA Airports Ltd), the owner and operator of several airports domestic and worldwide, is now owned by an international consortium led by the Spanish Ferrovial Group.

While I was searching about Cadbury, I thought about this cute and funny Cadbury TV ad, “Eyebrows“, two children moving their eyebrows up and down to the beat of the song. It has a cult popularity, and it has been talked a lot among bloggers last year, and had been viewed more than 4 million times on YouTube and other sites in its first 3 weeks.