4.9M Snapchat video views per minute

Fortune says that Snapchat delivered 7 Billion views per day between June and November in 2015.

81 thousand hours of video per minute by Netflix

Time says that Netflix streamed 42.5 billion hours of video in 2015. That equates to the average Netflix subscriber account consuming 1 hour 33 minutes of video a day.

33 new subscribers added per minute by Netflix

nScreenMedia reports that Netflix had 57.38M subs end of 2014 74.76M end of 2015. That’s an increase of 17.38M, or 33 net new subscribers per minute in 2015. In the US, Netflix added 11 new subscribers per minute in 2015.

1 Minute: Time an OVP has to engage a user

“The moment of truth is when someone sits down in front of the television. The research I have done suggests we have between 30 and 60 seconds, maybe 90, to capture your interests. One or two screens worth of possibilities, possibly 2 or 4 in depth <screens> and then you’re going to make a choice.”

2.8 homes per minute cut-the-cord

Nielsen says number of cable plus (pay TV) subscriptions decreased from 100,928,000 in Q4 2014 to 99,440,000 in Q4 2015. That’s a decrease of 1.49M, or in an average minute 2.8 homes cut the cord. Since there are 2.56 people per home in the US, every minute 7.3 people leave the pay TV fold.

5,470 TV Everywhere authentications per minute

According to Adobe, between Oct 2014 and December 2015 there were 3.6 Billion TV-Everywhere authentications. That’s 5,470 authentications per minutes.

$14,500 a minute spent on digital video advertising in the US

In 2015, there was $7.6B spent on digital video ads according to eMarketer. Of that, 40% went mobile platforms. The company forecasts this will rise to $16.7B in 2020, of which almost half will go to mobile.