With alternative food delivery phone applications being generated, Postmates can no longer distinguish itself from the competition.

IN

THE PROBLEM

LOADING AWESOME

IN A PINCH

LOADING AWESOME

Empty text

Empty text

"Our mission at has been to help people unlock the best of their cities. A big part of what we do is help local brick and mortar businesses better compete against retail goliaths. But as we’ve grown to operate in more than 250 cities, we now want to re-invest in building a more sustainable future for the communities we serve."

WHAT IS

LOADING AWESOME

STRENGTHS

oPPURTUNITIES

WEAKNESSES

THREAT

Can delivery more than just food; Has over 100,000 deliverable locations;

International expansion; Offering on demand services in addition to delivery

Competing delivery systems that offer similar services.

SWOTANALYSIS

LOADING AWESOME

IN A PINCH

WhAT'S TO COME

1. THE BIG IDEA

2. ONE LINER

3. OUR ASSIGNMENT

4. SERVICE

5. PROJECTED SUCCESS

6. THE TARGET

7. MARKETING

8. DELIVERABLES

9. BUDGET

10. IN CONCLUSION

LOADING AWESOME

Empty text

ONE-LINER

LOADING AWESOME

Through this campaign, we want to establish a trust between Postmates and their consumers that no matter the task, Postmates will be able to deliver consistent service.

E

LOADING AWESOME

POSTMATES:

IN A PINCH,

WE HAVE YOUR BACK

BIG IDEA

CAMPAIGN

Empty text

LOADING AWESOME

“Postmates in a Pinch” is our campaign to establish Postmates as the top choice for consumers when they need fast, reliable, and personalized delivery. We wish to emphasize the versatility and flexibility of Postmates, while bringing a personal touch that consumers want.

GROWTH PROJECTIONS

Empty text

Empty text

Empty text

LOADING AWESOME

An increase in app usage and sales by 8% and revamping of brand to make people more loyal to Postmates than an alternative