Consider this Microsoft's ultimate blessing, or merely a way to guarantee household name recognition. Whatever the case, the company's next-gen Apollo OS is not only powering HTC's newest mobile movement, it's also the headliner. That's right, as clunky as it may initially seem, Windows Phone 8X is the official moniker of the OEM's brightly hued flagship series, an alphabetical denomination that puts it on premium standing with the One X line. And thanks to the loosened spec restraints made possible by WP8, this modern-minded, unibodied beaut reps a 4.3-inch 1280 x 720 Super LCD 2 display with Gorilla Glass 2 coating, dual-core 1.5GHz Snapdragon S4 processor buffered by 1GB RAM, 16GB of internal storage, WiFi a/b/g/n, NFC and an integrated 1,800mAh Li-ion battery. There's also quadband radio support for GSM/GPRS/EDGE, HSPA/WCDMA (850, 900, 1900, 2100MHz) and, of course, LTE for stateside carriers.

Though the 8X may share the same boldly colored, polycarbonate construction of its live-tiled Lumia frenemies, it also stands apart with the inclusion of two HTC-specific features: Beats Audio, replete with a built-in amplifier, and ImageChip for continuous shooting. And speaking of optics, this device's dual camera setup packs the combined punch of a 2.1-megapixel front-facer with 88-degree ultra-wide-angle lens and an 8-megapixel rear module with an f/2.0 lens accompanied by a single LED flash -- both capable of 1080p video capture.

While the veil of mystery surrounding this latest tech industry collaboration may have just lifted, you'll still have to wait a bit before it heads to retail. After all, Microsoft's planning its own WP8 coming out party for late October -- a reveal that should finally give us a full look at the smartphone UI formerly known as Metro. With a ship date set for sometime this November, the 8X will be available in four distinct colors - California Blue, Graphite Black, Flame Red and Limelight Yellow -- on over 150 carriers worldwide. No word on final pricing as of yet. So, until then, sate yourself with this first taste. Official PR after the break.

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HTC AND MICROSOFT UNVEIL FIRST SIGNATURE WINDOWS PHONES

New Windows Phone 8X and 8S by HTC to be available through more than 150 mobile operators globally

NEW YORK, 19th September, 2012 - HTC, a global leader in mobile innovation and design, and Microsoft today unveiled the first signature Windows Phones, the stunning Windows® Phone 8X and 8S by HTC®. The smartphones feature the new Windows Phone 8 operating system and boast iconic design, studio-quality sound with Beats Audio™ and incredible camera capabilities.

"Pairing HTC's beautiful new Windows Phone 8X and 8S with our brand is a big milestone for both companies," said Steve Ballmer, CEO of Microsoft. "Together we are offering customers a clear choice and a truly unique experience. I'm thrilled to take our longstanding partnership to the next level."

"We've been inspired by Windows Phone 8 to create new smartphones that give the platform the iconic design and personality it deserves," said Peter Chou, CEO of HTC Corporation. "Windows Phone has clearly emerged as one of the top mobile ecosystems and is competitive against any other smartphone platform in the world."

Iconic Design The only phone with Live Tiles, Windows Phone has a clear, differentiated vision and the consumer experience has been widely recognized as being groundbreaking, innovative and fresh. HTC created the Windows Phone 8X and 8S to blend the virtual and the physical utilizing a three dimensional, pure uni-body design based on the Windows Phone Live Tiles. The Windows Phone 8X and 8S by HTC are perfectly sculpted with a dramatic taper making them feel magically thin in your hand.

Because color is such an integral part of the Windows Phone experience, HTC is bringing bold, sophisticated and adventurous colors in a premium matte finish to these devices. The Windows Phone 8X will come in a variety of colors including California Blue, Graphite Black, Flame Red and Limelight Yellow. The Windows Phone 8S by HTC will be available in Domino, Fiesta Red, Atlantic Blue and High-Rise Gray.

Capture and share your world For the first time, HTC is introducing a 2.1mp, f/2.0 aperture, 88° ultra-wide angle front-facing camera that allows up to four people and more to be captured at once. It also supports 1080p video capture. The rear camera sports an 8mp CMOS sensor with backside-illumination (BSI) for improved low-light performance, along with an f/2.0 aperture, 28mm lens and a dedicated imaging chip. A physical shutter button makes it quick and easy to capture spontaneous action, even if the phone is locked.

Spectacular Sound with Beats Audio Exclusively available on HTC smartphones, Beats Audio provides authentic, studio-quality sound that delivers the spirit of the original recording. The Windows Phone 8X by HTC featuring Beats Audio also offers a unique audio amplifier powering the 3.5mm audio jack and the speaker, boosting the audio signal for even better sound no matter if you're listening to music, playing a game or watching a video.

Brilliant Display The Windows Phone 8X by HTC features a beautiful, 4.3" HD-resolution super LCD 2 screen protected from everyday bumps and scrapes by lightweight Gorilla® Glass 2, while optical lamination reduces reflections and glare, ensuring you see every detail. The Windows Phone 8S by HTC boasts a bright super LCD 4" screen with Gorilla® Glass, allowing users to see the Windows Phone Live Tiles, and every message and photo, with crystal clarity and sparkling color.

Entertainment With the Windows Phone 8X and 8S by HTC people can carry their favorite music, movies and photos with them wherever they go. With the Windows Phone Store and Xbox Live, it is easier than ever to enjoy the latest video, music and games on the move.

Availability The Windows Phone 8X and 8S by HTC will be available beginning in November. Available through more than 150 carriers in 50+ countries, the Windows Phone 8X or 8S by HTC will be available from the world's top carriers including: United States: AT&T, T-Mobile and Verizon Wireless. Europe: Orange, O2 Telefonica, MTS, Three UK, T-Mobile, and Vodafone Asia-Pacific: Chunghwa Telecom, Optus, Singapore Telecommunications Ltd (Singtel), Smartone, Telstra and Vodafone Australia.