The Wirehttp://www.adweek.com/taxonomy/term/9954/all
enStudy: Game of Thrones Leading the Charge for HBO Now Viewershttp://www.adweek.com/news/television/study-game-thrones-leading-charge-hbo-now-viewers-164047
Michelle Castillo<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/hbo-go-hed-2015.jpg"> <p>
Cutting the cord has created larger viewership numbers for HBO, according to a new study by <a href="http://www.amobee.com/products/brand_intelligence/" target="_blank">Amobee Brand Intelligence</a>. The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its&nbsp;<a href="http://www.adweek.com/news/television/launch-hbos-new-streaming-service-will-only-be-available-apple-devices-163356" target="_blank">HBO Now</a> stand-alone service on April 7.</p>
<p>
Viewers are most interested in the premium cable network&#39;s fantasy drama Game of Thrones, which had its Season 5 premiere on Sunday. Between the HBO Now announcement on March 9 and its debut a month later, Game of Thrones made up 19 percent of all content viewed on HBO platforms&mdash;and it was disproportionately higher for HBO Now. The first day the streaming service launched, Game of Thrones made up 34 percent of all video consumed.</p>
<p>
Amobee Brand Intelligence compiled the data by analyzing content consumed online, on social platforms and on mobile. Its insights came from more than 600,000 websites, 550 terabytes of video, 1.4 billion tweets, 450 million articles, 550 million images and more than 300 billion phrases.&nbsp;</p>
<p>
Also leading the pack among HBO Now viewers: True Detective (4 percent), Silicon Valley (3 percent), The Sopranos (3 percent) and The Wire (1 percent). But documentaries didn&#39;t seem to make much of a dent. While The Jinx, a miniseries that chronicled the eerie story of Robert Durst, made up 8 percent of all HBO consumption during the same time period, it only accounted for 0.4 percent of HBO Now viewings.&nbsp;</p>
<p>
Before HBO Now, the only legal way to watch current HBO shows was to purchase a cable subscription for linear TV or watch through the online platform HBO Go, which also required a cable subscription. HBO CEO Richard Plepler announced the $15-per-month HBO Now cable-free service at an Apple press conference in early March. It&#39;s available for Apple TV, iPhone and iPad devices, as well as Cablevision&#39;s broadband service.</p>
<p>
Interestingly enough, during the Game of Thrones premiere on Sunday, HBO Now was able to withstand the onslaught of viewers; Sling TV and Roku users on HBO Go, however, experienced many outages, according to <a href="http://techcrunch.com/2015/04/13/sling-tv-stumbles-during-hbos-game-of-thrones-premiere-as-customers-report-roku-app-issues/" target="_blank">TechCrunch</a>.</p>
TelevisionCableGame of ThronesHboHBO GoHBO NowMichelle CastilloSilicon ValleyThe JinxThe SopranosThe WireTrue DetectiveVideoMon, 13 Apr 2015 19:43:09 +0000164047 at http://www.adweek.comBobby Flay Isn't a Fan of Food Bloggers Trading Snark for Clickshttp://www.adweek.com/news/television/bobby-flay-isnt-fan-food-bloggers-trading-snark-clicks-163202
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/bobby-flay-01-2015.jpg"> <p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px; " /><br />
<u><strong>Specs</strong></u><br />
<strong>Who </strong>Bobby Flay<br />
<strong>Age</strong> 50<br />
<strong>Claim to fame</strong> Chef (restaurants include Gato, Bar Americain and Mesa Grill); host of Food Network series such as Beat Bobby Flay, All-Star Academy and Bobby Flay&#39;s Barbecue Addiction<br />
<strong>Base </strong>New York<br />
<strong>Twitter</strong> <a href="https://twitter.com/bflay" target="_blank">@bflay</a><br />
<br />
<strong>What&#39;s the first information you consume in the morning? </strong><br />
It&#39;s usually The New York Times, the actual newspaper. I&#39;m a die-hard home delivery person. The first thing I do after waking up is I go to my door and get the newspaper. Then I watch news programs, which varies from The Today Show to <a href="http://www.cbsnews.com/cbs-this-morning" target="_blank">CBS This Morning</a>. I like Morning Joe a lot.<br />
<br />
<strong>What social media do you use? </strong><br />
I use Twitter, but not really much else. I&#39;ve used Instagram sparingly, although I am going to start doing it again.<br />
<br />
<strong>Do you read any food blogs or sites? </strong><br />
I like <a href="http://food52.com" target="_blank">Food52</a> a lot. I use the <a href="http://www.bonappetit.com/" target="_blank">Bon App&eacute;tit</a> and <a href="http://www.foodandwine.com/" target="_blank">Food &amp; Wine</a> sites a lot, and <a href="http://www.americastestkitchen.com/" target="_blank">America&#39;s Test Kitchen</a> because they&#39;re incredibly thorough in terms of recipe development. I love the guys at <a href="https://www.theinfatuation.com/" target="_blank">The Infatuation</a>. I feel like they&#39;re really cool and hip, and they don&#39;t use their pen, so to speak, to show off how mean they can be or take somebody down. I think that they&#39;re good critics; they go into restaurants looking for the positive, which is such a departure from what a lot of these other blogs are doing.<br />
<br />
<strong>Do you think that some food blogs intentionally write negative reviews in order to get more attention? </strong><br />
Absolutely. I&#39;ve talked to people who run these food blogs or write for them, and they say, &quot;I know if I&#39;m mean to a restaurant, I&#39;m going to get more clicks.&quot; Well, that&#39;s not very professional in my opinion. These people have dedicated their lives to cooking food and opening restaurants and put basically everything in their life on the line, and you&#39;re worried about looking for negatives so you can get more clicks. It&#39;s kind of infuriating.<br />
<br />
<strong>What&#39;s your favorite app? </strong><br />
Besides Uber? I use a lot of apps to keep my life straight&mdash;financial apps, things like that&mdash;and of course Twitter, sports apps like ESPN and CBS Sports, my Starbucks app. I use the Zagat app a lot. I grew up in the restaurant business where Zagat was the second most important tool that people used to go to restaurants, after The New York Times, and the book was always by my bedside. I have to say, in their new digital form, they&#39;re very informational.<br />
<br />
<strong>What TV shows do you watch? </strong><br />
I watch those epic series like Homeland and Mad Men, and I love <a href="http://www.adweek.com/adfreak/frank-underwood-house-cards-gets-campaign-posters-inspired-those-history-163160" target="_blank">House of Cards.</a> That&#39;s not even really TV though, is it? Two of my favorite series of all time were The Wire and The Sopranos. We&#39;re in a golden age of television. It&#39;s interesting that we have shows like that, which are so well-written and well-acted, and then you have the opposite end of the spectrum, with the garbage reality shows about people who don&#39;t do anything.<br />
<br />
<strong>Speaking of HBO series, you appeared in the final season of Entourage as the new boyfriend of Ari Gold&#39;s wife. Are you going to have a cameo in the movie? </strong><br />
No [laughs]. But the thing about that show is you never know when your name is going to pop up. So I&#39;m certainly not in the movie, but I could get a reference. I don&#39;t know.</p>
TelevisionBobby FlayBon AppetitCBS This MorningEspnFood & WineEmma Bazilianfood52HboHouse of CardsMagazine ContentMorning JoeThe WireUberWed, 04 Mar 2015 01:47:07 +0000163202 at http://www.adweek.comThe Wire Gets Folded Back Into The Atlantichttp://www.adweek.com/news/press/wire-gets-folded-back-atlantic-160298
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/thewire-hed-2014.jpg"> <p>
Barely a year after The Atlantic Wire <a href="http://www.adweek.com/news/press/atlantic-wire-relaunches-wire-153959" target="_blank">struck out on its own</a> as The Wire, both the site and its staffers are getting folded back into TheAtlantic.com.</p>
<p>
In an email to the staff, The Atlantic&rsquo;s COO Bob Cohn and editor in chief James Bennet, who serve as co-presidents, conceded that &ldquo;the business strategy behind separating The Wire from The Atlantic simply hasn&rsquo;t proven out. Experimenting with new revenue streams to support our journalism&hellip;has been essential to our progress across the ever-shifting media landscape; so too has moving quickly to face the facts, and to adjust, when an experiment isn&rsquo;t working as we&rsquo;d hoped.&rdquo;</p>
<p>
The decision to re-integrate The Wire into its parent property was also an editorial one. &ldquo;We think that joining [The Wire&rsquo;s] aggressive, deft news coverage with The Atlantic&rsquo;s ideas-driven journalism will provide a richer experience for The Atlantic&rsquo;s readers, a firmer foundation for our ambitions to cover the news, and greater opportunities for growth for The Wire&rsquo;s team,&rdquo; wrote Cohn and Bennet.</p>
<p>
There won&#39;t be any layoffs as a result of the site shuttering; the entire current staff of The Wire will form a news team on TheAtlantic.com, led by The Wire&rsquo;s editor Dashiell Bennett. There will also be a new module on TheAtlantic.com for news headlines as part of a homepage redesign. The Wire&rsquo;s homepage, however, will continue to exist&mdash;the site will curate news stories from both The Atlantic and other sources&mdash;as will its social media feeds.</p>
<p>
The Atlantic Wire <a href="http://www.mediabistro.com/fishbowlny/opinion-aggregator-atlantic-wire-launches_b12545" target="_blank">first launched in 2009 </a>as an op-ed aggregation site. It later added more news and original reporting to the mix, and last November, dropped the &ldquo;Atlantic&rdquo; from its name and relaunched as a standalone site.</p>
<p>
A spokesperson for the company said that <span style="line-height: 20.3999996185303px;">The Atlantic&rsquo;s other spin-off site, the urban planning-focused CityLab (formerly The Atlantic Cities), will continue to be an independent site.&nbsp;</span></p>
The PressBlogsOnlineThe AtlanticThe Atlantic Media Co.The Atlantic WireEmma BazilianMagazineMon, 22 Sep 2014 20:35:49 +0000160298 at http://www.adweek.comDavid Simon: HBO Would Pass on The Wire if I Pitched It Todayhttp://www.adweek.com/news/television/wires-david-simon-hbo-would-have-killed-my-show-today-157252
Michelle Castillo<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/storiesbynumbers.jpeg"> <p>
Despite being considered one of <a href="http://insidetv.ew.com/2013/07/01/the-wire-lawrence-gilliard-chad-coleman/" target="_blank">the greatest TV shows of all time</a>, The Wire probably would have died on the vine if creator David Simon were pitching the concept today. Chalk it up to the&nbsp;industry&rsquo;s slavish devotion to&nbsp;audience metrics.&nbsp;</p>
<p>
&quot;I&#39;m not sure if The Wire could survive now,&quot; the former Baltimore Sun City Desk reporter said Thursday during the&nbsp;<a href="http://tribecafilm.com/festival/" target="_blank">Tribeca Film Festival</a>&rsquo;s Story by Numbers&rdquo; panel. &quot;HBO will be the first to say, &#39;we only have [so many] hours to program for drama if the show is dragging wind,&#39; even if it is a show that critics say you should watch because of X, Y and Z.&quot;</p>
<p>
Simon joined House of Cards creator Beau Willimon, FiveThirtyEight editor-in-chief&nbsp;<a href="http://www.adweek.com/news/television/nate-silver-dumps-new-york-times-espn-151344" target="_blank">Nate Silver</a> and film journalist Anne Thompson to discuss how statistics have influenced entertainment development and news media. Radio host John Hockenberry (The Takeway, <a href="http://www.wnyc.org/story/your-brain-story/" target="_blank">WNYC</a> and PRI) moderated the panel.</p>
<p>
While Simon&rsquo;s narrative about Baltimore&rsquo;s criminal underbelly proved to be a critical darling, The Wire was never a huge ratings draw. (The Season 5 premiere drew just 1.1 million viewers, or about 5 percent of the HBO subscriber universe at the time.) Simon said the additional data on who exactly is watching and where they are consuming the media has made networks more conscious about their metrics&mdash;and as such, much more conservative about their decisions.</p>
<p>
&quot;HBO said, &#39;we&rsquo;re never giving away content,&#39; but just yesterday [<a href="http://www.adweek.com/news/television/hbo-shows-including-sopranos-coming-amazon-prime-157193" target="_blank">they signed the Amazon deal</a>],&quot; Simon said. &quot;Cord cutting is real. It costs money to make content on a different level.&quot;</p>
<p>
Simon went on to bemoan his current struggles in regards to a series he&rsquo;s been developing with Ed Burns. While HBO forked over $24 million to let him make The Wire, Simon said the network believes his new project, a period piece about the rise of the CIA, wouldn&rsquo;t put up sufficient numbers to make it worth the risk.&nbsp;</p>
<p>
In a lighter moment, Simon and Willimon exchanged a high-five over the notion that bean-counting can only hinder the creative process. And while Willimon acknowledged that Netflix doesn&rsquo;t disclose House of Cards&rsquo; deliveries, he said he tends to peek at some of the show&rsquo;s more harsh critical reviews.</p>
<p>
&quot;Not as a form of self-punishment, but to look at a very impressive sampling of what people don&rsquo;t like,&quot; Willimon said.&nbsp;</p>
<p>
For example, Willimon quickly discovered that many House of Cards viewers were furious that he killed off a dog in the first 30 seconds of the pilot. He added that losing that particular cohort wasn&rsquo;t a terrible loss, as they clearly were never &quot;meant to watch the show.&quot; That said, complaints about narrative ambiguity constituted some of the most constructive feedback.</p>
<p>
&quot;You&#39;re servicing the story,&quot; said Simon, on the role of the writer. &quot;You bring a world on. You feel responsible to the character, and if you look over your shoulder and say the character wants more Omar, more Stringer&hellip;that&rsquo;s why TV was a juvenile medium, for the most part.&quot;</p>
<p>
For all that, Simon allowed that data could be useful for journalistic endeavors.</p>
<p>
On that note, Silver said stats help him&nbsp;ascertain the kind of content that resonates with FiveThirtyEight readers. Timely stories and evergreens are popular. Everything else&mdash;for example, a larger story pegged to a recent event&mdash;falls in between.</p>
<p>
But Simon cautioned the young data whiz about relying too much on audience stats. Stick to the hard numbers, and everything that succeeds would be about &quot;porn and blowing shit up,&quot; Simon said.&nbsp;</p>
TelevisionBeau WillimonCableDavid SimonFiveThirtyEightHboMichelle CastilloNate SilverNetworksOnlineThe WireTribeca Film FestivalVideoThu, 24 Apr 2014 23:16:09 +0000157252 at http://www.adweek.comSundanceTV President Is on the Lookout for Flawed Charactershttp://www.adweek.com/news/television/sundancetv-president-lookout-flawed-characters-155355
Sam Thielman<p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px; " /><br />
<u><strong><img alt="" src="/files/first-mover-sarah-barnett-01-2014.gif" style="width: 300px; height: 946px; float: right; margin-left: 10px; margin-bottom: 10px;" />Specs</strong></u><br />
<strong>Who&nbsp;</strong>Sarah Barnett<br />
<strong>Age </strong>48<br />
<strong>New gig</strong> President and general manager, SundanceTV, just green-lit The Red Road<br />
<strong>Old gig</strong> EVP and gm, Sundance Channel<br />
<br />
<strong>The Sundance Channel was recently <a href="/node/155224">rebranded as just SundanceTV</a>. How is the look of the network changing?</strong><br />
It partly is just changing the logo. Because you have to live on so many screens these days&mdash;some of them super small&mdash;the fewer letters they have in their names, the better. It&rsquo;s what one of our strategists called brand hygiene, which has to do with being recognizable across many screens, the smallest of which is phones. We already exist across all of these; it&rsquo;s more about making us easier to identify.<br />
<br />
<strong>So as you push programming that you&rsquo;ve commissioned, as opposed to acquired or co-produced, how important are good reviews in places like The New Yorker? </strong><br />
The critical response is enormous for us. It&rsquo;s a lot like HBO and The Wire, and also AMC in the early days of Mad Men. What we&rsquo;re trying to do is create content that isn&rsquo;t imitative.<br />
<br />
<strong>You guys have been aggressive about putting stuff like<a href="http://www.sundancechannel.com/series/top-of-the-lake" target="_blank"> Top of the Lake</a>&nbsp;on subscription VOD. How does that platform help to grow your audience? </strong><br />
People can find content over time and watch it in different kinds of ways. The VOD platforms and the SVOD platforms, the shifted viewership&mdash;there&rsquo;s increasingly a patience that viewers have for content that may feel a little bit obscure. It may appeal less to the mind-set people have when they just want to kick back and watch telly. They hear critics and peers who are talking about the cool thing. Critics have an appetite for the new.<br />
<br />
<strong>What&rsquo;s different about your upcoming series, The Red Road? </strong><br />
I think that compared to some of the shows, Top of the Lake and Rectify, <a href="http://www.sundancechannel.com/series/the-red-road/videos/the-red-road-trailer" target="_blank">The Red Road</a> has a different pace. Aaron Guzikowski, the scriptwriter, references &lsquo;70s thrillers&mdash;it taps into all of these secrets and all of this past that exists between these two men in these two communities. One of the things that we try to have every time is this depth of characters. It&rsquo;s so great to have <a href="http://en.wikipedia.org/wiki/Jason_Momoa" target="_blank">Jason Momoa</a>&mdash;we were all kind of craving a bit more of him after Game of Thrones.<br />
<br />
<strong>What else do we have to look forward to? </strong><br />
This year we have Season 2 of Rectify. <a href="http://www.sundancechannel.com/blog/tag/rectify" target="_blank">Rectify </a>is super, super close to my heart. It&rsquo;s the first show as both studio and network that we&rsquo;ve fully owned. <a href="http://www.hollywoodreporter.com/live-feed/first-look-maggie-gyllenhaal-sundances-606659" target="_blank">Honourable Woman</a> is our next co-production, which is about all these themes that are endlessly fascinating. The great wave of TV over the past however long has explored masculinity and what it means to be a flawed man with such great detail in our culture&mdash;Orange Is the New Black is such a great example of how to do that for women&mdash;and [in Honourable Woman], Maggie Gyllenhaal plays this incredibly complicated character who&rsquo;s trying to do something extraordinary noble, and it has to do with who you can trust in your most intimate relationships. She&rsquo;s a very modern, very flawed kind of woman who&rsquo;s absolutely sort of real and human.<br />
<br />
<strong>You guys have green-lit and produced quite a bit in the recent past. Have you staffed up in the programming department, or do you do nothing but read scripts? </strong><br />
Our model is a six-episode first season and then 10 episodes in the second season. We actually quite like this form. We want to be in business with artists; we want to work with people who have a singular vision. That form is really interesting to creative people. We don&rsquo;t pilot. If we believe in something, we like to go straight to six episodes.</p>
<p>
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TelevisionAmcCablefirst moverHboMad MenSam ThielmanOnlineSocialSundance ChannelSundanceTVSVODThe Red RoadThe WireVideoVODMon, 03 Feb 2014 02:58:04 +0000155355 at http://www.adweek.comThe Atlantic Wire Relaunches as The Wire http://www.adweek.com/news/press/atlantic-wire-relaunches-wire-153959
Emma Bazilian<p>
Today, The Atlantic Wire is rebranding as it spins off (in title, at least) from parent The Atlantic. From now on, the 4-year-old news aggregation site will be known simply as The Wire as it adopts a broader editorial mandate and gets a dedicated sales staff.</p>
<p>
Rebranding The Wire as a standalone site is consistent with the strategy that Atlantic Media took with recent launches <a href="http://www.adweek.com/news/advertising-branding/quartz-launch-two-weeks-away-143626">Quartz</a> and <a href="http://www.adweek.com/news/advertising-branding/atlantic-media-launch-another-digital-first-brand-defense-community-149494">Defense One</a>, and The Atlantic Cities channel may eventually follow suit. &ldquo;The Atlantic incubated these brands, but once they create a dedicated and consistent audience and marketers start to reconcile them [outside of The Atlantic], I think there is some benefit to having a standalone brand,&rdquo; The Atlantic president M. Scott Havens said.</p>
<p>
Under edior Gabriel Snyder, who joined from Gawker in 2011, The Wire will expand its coverage to include a bigger range of topics, add more news coverage and possibly more original reporting. The site&rsquo;s staff is expected to double in size from its current 15 people to around 30.</p>
<p>
The Wire will have a dedicated sales and marketing team for the first time. Cadillac is the site&#39;s exclusive sponsor for the first week of the relaunch.</p>
<p>
Like Atlantic Media&#39;s other sites, the Wire is trying to set itself up to take advantage of advertisers&#39; growing interest in branded content. A new ad product rolling out later this year, Brand Boost, will let advertisers drop in real-time content pulled from their own social platforms, like Instagram photos, tweets, YouTube videos or Facebook posts. Brand Boost content will be viewable on The Wire&rsquo;s mobile as well as desktop versions.</p>
<p>
&ldquo;Brands are creating more content, they&rsquo;re creating more on social platforms, and they&rsquo;re investing more into native ad solutions&hellip;and this allows them to leverage what they&rsquo;re already spending money on,&rdquo; said Havens, adding that the display ads that Brand Boost space will occupy are a declining share of The Atlantic&rsquo;s business.</p>
<p>
The site&#39;s new design takes into account social media&#39;s growing role as a driver of traffic to the site. The site&rsquo;s main menu of channels and departments is hidden in a pull-down menu at the top of the page. As readers navigate more from social media and links within stories than from channel landing pages, displaying those channels on every page became less necessary, Havens said.</p>
<p>
The rest of the home page will be customizable, with stories viewable in order of most recent, popular or trending, and by list or grid. At some point, Havens said, he&rsquo;d like the site to be able to predict what its readers are interested in, &agrave; la Prismatic or Zite.</p>
<p>
&nbsp;</p>
<p>
&nbsp;</p>
The PressAtlantic Media Co.OnlineThe Atlantic WireThe WireTue, 19 Nov 2013 11:00:01 +0000153959 at http://www.adweek.com16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empirehttp://www.adweek.com/news/advertising-branding/16-year-old-media-mogul-tavi-gevinson-expanding-her-empire-148565
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/fea-tavi-01-2013.jpg"> <p>
Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her junior year of high school. But if the media insist on labeling anyone &ldquo;the future of fill-in-the-blank,&rdquo; they could do a lot worse than Gevinson.</p>
<p>
Gevinson created her first blog, <a href="http://www.thestylerookie.com/" target="_blank">The Style Rookie</a>, at age 11. At the time, she didn&rsquo;t have a grown-up helper or connections in the fashion world or access to designer threads&mdash;just a fascination with high-concept design (<a href="http://www.comme-des-garcons.com" target="_blank">Comme des Gar&ccedil;ons</a> and <a href="http://www.rodarte.net/" target="_blank">Rodarte</a> were and still are among her favorites), a gift for writing and the sensibility to turn a thrifted sweater, her mom&rsquo;s skirt and a pair of oversized sunglasses with the lenses popped out into a full-blown fashion statement.</p>
<p>
In no time, the pixieish Gevinson was taking breaks from her middle-school studies to sit front-row at Fashion Week, contribute to Harper&rsquo;s Bazaar and serve as muse for Rodarte&rsquo;s collaboration with Target.</p>
<p>
Now 16, Gevinson&rsquo;s focus is Rookie, an online magazine for teen girls she launched in 2011 and where she serves as editor in chief. Independently owned (ad sales were originally handled by New York Media, and currently by Say Media), the site is a mix of personal essays, nostalgic musings and cultural tidbits with a feminist slant, and counts more than 40 contributing writers. Advertisers have included Target, Urban Outfitters and MTV.</p>
<p>
Gevinson runs her budding empire from her parents&rsquo; home in Oak Park, Ill., where she attends public high school. She&rsquo;s been heralded as both a modern fashion icon and an arbiter of teen taste. In conversation, she comes off as self-effacing but confident. Her image is that of both cool kid and outsider&mdash;in other words, she&rsquo;s the girl you wish you could have been best friends with in high school. Now, thanks to Rookie, an entire generation of teenage girls is getting that chance, as the worlds of fashion and media follow her every move.</p>
<p>
Watch your back, Anna.<br />
<br />
<strong>So, Lady Gaga called you &ldquo;<a href="http://nymag.com/thecut/2011/09/lady_gaga_makes_cathy_horyn_th.html" target="_blank">the future of journalism</a>.&rdquo; How does it feel to have that weight on your shoulders? </strong><br />
I don&rsquo;t know. Anxiety is kind of my comfort zone when it comes to that kind of thing, but not in a bad way. I just try and remind myself not to get too comfortable. I&rsquo;m happy to take credit where credit is due. When I heard the Lady Gaga thing, I was like, &ldquo;That was really nice of her!&rdquo; But she&rsquo;s not a journalist, you know what I mean? With Rookie, I didn&rsquo;t think back when I was 12, &ldquo;How do I stay relevant? In a few years, I&rsquo;ll start a magazine.&rdquo; It happened organically. If the next thing I do is not necessarily filling the role of &ldquo;the future of journalism,&rdquo; it&rsquo;ll probably be whatever is making me happiest, and that&rsquo;s enough for me.<br />
<br />
<strong>What&rsquo;s interesting is that, through all of this, you&rsquo;ve led a pretty normal life with your family in the suburbs of Chicago. How did you reconcile your two worlds? </strong><br />
It&rsquo;s definitely a balancing act. But I prefer it to the alternative, which is to pick one. I don&rsquo;t want to just go to high school, and I don&rsquo;t want to just be homeschooled and live my life working behind a computer. It wasn&rsquo;t easy at first&mdash;I remember being really sad going home after my first fashion week because I felt like, &ldquo;Oh, it&rsquo;s just back to middle school and all of these people who don&rsquo;t understand me and make fun of my outfits.&rdquo; Now, I&rsquo;m in high school and I have really great friends and more to look forward to when I come home.<br />
<br />
<strong>Most people look back at middle school as such an awkward time in their lives. And you&rsquo;ve got that whole period documented on a blog. Does it feel weird to have those personal moments available for everyone on the Internet to read? </strong><br />
It&rsquo;s not that weird because I never felt like it was that private. I wasn&rsquo;t prepared, necessarily, for the number of people who read it to read it, and there have definitely been times where it&rsquo;s 3 a.m. and I&rsquo;m looking back through stuff and deleting things from my Tumblr. I haven&rsquo;t deleted much off my blog because that&rsquo;s kind of crystallized and needs to stay where it is. It&rsquo;s part of my personal&mdash;forgive me for sounding pretentious&mdash;evolution. I think that when you&rsquo;re leaving that kind of trail, yeah, you&rsquo;re bound to be embarrassed. But that just means that you&rsquo;ve changed and, hopefully, grown. It brings me no joy and not enough comfort to dwell too much on things I&rsquo;ve said or written or made or worn in the past.<br />
<br />
<strong>It also must have been tough, at 12 or 13 years old, to be in the public eye and getting attention that was sometimes negative. People were saying that an adult must have been writing the blog for you or that you were a gimmick. Was that hard for you?</strong><br />
It was. Sometimes I wish I could go back and say, &ldquo;Dude, that person commenting [on my blog] is bored at their job.&rdquo; But at the same time, it was like, &ldquo;Do I just stop?&rdquo; I noticed a pattern after some time that, no matter what I did, people would be very skeptical of it. I knew that I could continue to go in a direction where I would just try to feel inspired and do what makes me happy, or I could get caught up in the mind games of taking all of these opinions into account. And I chose the former.<br />
<br />
<strong>That&rsquo;s a really mature decision for a thirteen-year-old. </strong><br />
I don&rsquo;t know that it was maturity as much as extreme immaturity in that I just hadn&rsquo;t had that adolescent self-esteem drop yet.</p>
<!--pagebreak-->
<p>
<strong><img alt="" src="/files/fea-tavi-02-2013.jpg" style="width: 652px; height: 367px;" /><br />
<br />
Why did you shift from writing primarily about fashion on your blog to exploring culture and movies and music? </strong><br />
One thing that I always liked about fashion was that it was tied in with music and art and film. At a certain point, I think that I naturally got bored of who I was and my interests just sort of shifted organically. I did have an experience at Fashion Week my freshman year of high school where I realized how that world can make you so caught up and anxious about how you come off that you can&rsquo;t really see outside of yourself, and I was just like, this is bad. I would like to avoid this.<br />
<br />
<strong>It must have been a huge jump for you to go from writing Style Rookie on your own to managing a business.</strong><br />
Oh, yeah. I didn&rsquo;t sleep all of sophomore year.<br />
<br />
<strong>Are most of the Rookie writers also teenagers?</strong><br />
It&rsquo;s pretty evenly divided into teens, 20s, 30s, and then we also have some in their 40s and 50s. But mostly teens and young women.<br />
<br />
<strong>What&rsquo;s your editorial involvement with the site? Do you read everything before it posts? </strong><br />
The first year, I read everything before it went up. Recently, it got to the point where I was extremely exhausted and had to reevaluate and reprioritize. But at the beginning of each month, I decide on the theme with our editorial director Anaheed [Alani], and she&rsquo;ll ask me what kind of aesthetic I&rsquo;m into now, we&rsquo;ll find a theme that goes with it, and I&rsquo;ll make a mood board and send our staffers a bunch of thoughts that I have for what I want them to write about.<br />
<br />
<strong>How involved are you in the business side? </strong><br />
My dad&rsquo;s office is right next to my bedroom. We have a managing editor, and [my dad] is the business adviser. All the ads go through me, and any ideas that we come up with for [advertising] content that&rsquo;s not just banner ads goes through me. When it comes to planning our events, I&rsquo;m involved in that, and obviously I was really involved in the book that we did.<br />
<br />
<strong>Do you make sure that all of the advertisers on the site mesh with the Rookie message? </strong><br />
Yeah. It depends on how closely we&rsquo;re working with them&mdash;like with banner ads, I feel like I&rsquo;m standing by their message less than with a sponsored post. For example, for a few sponsored posts, we worked with that show <a href="http://www.mtv.com/shows/awkward/series.jhtml" target="_blank">Awkward on MTV,</a> and that felt right to me&mdash;it&rsquo;s a show around high school. We have vetoed some things, like anti-aging, wrinkle shit. I&rsquo;m like, &ldquo;Why would we be selling this to 13 year olds?&rdquo;<br />
<br />
<strong>Rookie has a unique publishing schedule where you post three articles a day around after-school, dinnertime and bedtime. How did you come up with that? </strong><br />
I remember when I wanted to start Rookie, my dad said, &ldquo;How will you even be able to keep up with it yourself?&rdquo; And I was like, &ldquo;We&rsquo;ll do it on my schedule&rdquo;&mdash;which also happens to be the schedule our entire readership will be on. So it just made sense.<br />
<br />
<strong>Another thing that makes Rookie unique among teen-oriented media is that it&rsquo;s actually edited by a teen. Do you think that adults can speak as effectively to your age group? </strong><br />
Yeah, I mean, a lot of our writers are adults, and to me, the strength is in the balance. With adults, it&rsquo;s nice to have someone who can look back on something and have a perspective on it.<br />
<br />
<strong>Are there any teen magazines that you really connected with when you were younger, or now? </strong><br />
I feel like I mostly just read other girls&rsquo; blogs or zines. I had old issues of <a href="http://en.wikipedia.org/wiki/Sassy_(magazine)" target="_blank">Sassy.</a> And I like <a href="http://www.teenvogue.com/" target="_blank">Teen Vogue</a>&mdash;I think they have really great, creative styling, and I like their attitude about fashion.<br />
<br />
<strong>When you originally came up with Rookie, you were working with <a href="/node/147659">Jane Pratt.</a> Is she involved in the site at all? </strong><br />
We&rsquo;ll hear from one another every once in a while, but her involvement was really important in the beginning. She&rsquo;s the one who said, &ldquo;Let&rsquo;s do this,&rdquo; so I wouldn&rsquo;t have even tried to make it possible if she hadn&rsquo;t, but she was also starting her website at the same time, so her time was limited. I can&rsquo;t say how important it was to have [Jane&rsquo;s] support in the beginning, but I would not say that she is a mentor now. That&rsquo;s just how things have happened.<br />
<br />
<strong>There were a lot of comparisons made between Sassy and Rookie. How do you think you speak to your readers vs. how Sassy did in the &rsquo;90s? </strong><br />
Our medium allows us to put out more content, which means putting out more points of view. I haven&rsquo;t looked at my issues of Sassy since before I started Rookie just because I thought Rookie needed to have its own life. And it&rsquo;s hard to compare because we have a lot more leeway. We don&rsquo;t really have to please advertisers the way that a print magazine did.<br />
&nbsp;</p>
<p>
<strong>Do you think that a print magazine can still be as influential as Sassy was? </strong><br />
I don&rsquo;t know.<strong> </strong>I think of a magazine like <a href="http://www.thegentlewoman.com" target="_blank">The Gentlewoman</a>, and it&rsquo;s not on the newsstand at the grocery store, but the people who do read it really like it and take it really seriously. Then you&rsquo;ll have, like, Entertainment Weekly, and a lot of people read it, but it&rsquo;s not the same kind of dedication. I guess it&rsquo;s different kinds of influence and in different amounts.<br />
<br />
<strong>Considering you&rsquo;re in school eight hours a day, you probably don&rsquo;t have that much time to be reading blogs.</strong><br />
If I&rsquo;m extremely bored and I don&rsquo;t have a book with me and I&rsquo;m being an obnoxious teenager, I&rsquo;ll read <a href="http://buzzfeed.com" target="_blank">BuzzFeed</a> on my phone. But even that just leaves me feeling icky because I think for some reason my comfort zone is to just not really be in the loop about stuff like awards shows or things like that. And I think it&rsquo;s so annoying when people say that! It&rsquo;s like, ugh, get over it. But it&rsquo;s not a moral thing&mdash;it&rsquo;s just that I feel physically uncomfortable being taken out of my bubble.</p>
<!--pagebreak-->
<p>
<strong><img alt="" src="/files/fea-tavi-03-2013.jpg" style="width: 652px; height: 367px;" /><br />
<br />
I get that. It&rsquo;s like you don&rsquo;t want to be taken out of the moment you have in your world with your things. </strong><br />
Yeah. In my brain, I know it&rsquo;s really a nice thing that I can like Taylor Swift and so can millions of other people, and that&rsquo;s one thing we can all share. But on an emotional level, I&rsquo;m like, get away!<br />
<br />
<strong>You like Taylor Swift? </strong><br />
I love <a href="/node/148525">Taylor Swift</a>.<br />
<br />
<strong>Really?</strong><br />
I do. I have a 4,000-word guide to my favorite songs of hers that I send to any friend who&rsquo;s a new Swiftie. I&rsquo;m very serious about my fandom.<br />
<br />
<strong>Have you ever written about that for Rookie? </strong><br />
No. I don&rsquo;t know how to do it. I&rsquo;m really tired of the conversation about her feminism, but I also know that it wouldn&rsquo;t be right with the readers we have and with the way we usually deal with things to write about her without addressing that. I will one day, maybe.<br />
<br />
<strong>There&rsquo;s so much conversation around whether you can like fashion or read fashion magazines but still be a feminist. </strong><br />
Oh, totally. Sometimes I even still get embarrassed when people are like, &ldquo;You have that blog, right?&rdquo; And I worry that they&rsquo;ll think I&rsquo;m shallow because I write about fashion, or used to. I definitely think that fashion and feminism can be friends. I even think that fashion can be a tool of feminism and of self-expression and individuality and empowerment. But clearly there are flaws with the industry that still really grind my gears.<br />
<br />
<strong>So many of Rookie&rsquo;s cultural touchstones are from the &lsquo;90s&mdash;My So-Called Life, Daria, Freaks &amp; Geeks. Do you think there&rsquo;s any media out there now that resonates with young women the same way that those shows did? </strong><br />
Aesthetically, there&rsquo;s a lot from the past that resonates, but I actually am really happy to be alive now. I think TV is better than it&rsquo;s ever been&mdash;maybe not teen shows, but I think it&rsquo;s easier for teens now to watch whatever they want. All of my friends watch Girls or Downton Abbey or The Wire, and they&rsquo;re ages 15 to 50. I guess a lot of my tastes and Rookie&rsquo;s are based in nostalgia for things that I&rsquo;ve never actually experienced, but the good thing about nostalgia is that you can take the parts you like but not necessarily mimic it in every other way. This month, our theme is Age of Innocence, and it&rsquo;s the kind of aesthetic that has really been reserved for thin white girls when it comes to fashion photography and the stuff that was inspiring us. But that&rsquo;s why, in our photos, our models will not all be white and skinny. So I guess there&rsquo;s nostalgia, but we want to do something with it that&rsquo;s more inclusive or modern.<br />
<br />
<strong>Obviously it&rsquo;s a long way away, but as you age out of being a teenager, do you think this is still an audience you&rsquo;ll want to talk to?</strong><br />
I&rsquo;ll have to see how I feel then. I will always feel a kind of obligation to these readers, I think, because we&rsquo;re going through all this at the same time, and they&rsquo;re going through things that I can&rsquo;t imagine, and Rookie has somehow been a resource for them. It&rsquo;s just all really tied into a place in my heart. At the same time, a message of Rookie has been to do what you&rsquo;re passionate about, and you don&rsquo;t necessarily owe anyone anything, so I think if I get out of college or if I even start college and I think, &ldquo;I want to study neurology&hellip;&rdquo;<br />
<br />
<strong>Are you planning to go to college when you graduate from high school? </strong><br />
Yeah. I&rsquo;m taking a gap year but I&rsquo;m going to college.<br />
<br />
<strong>I remember reading a profile of [Sea of Shoes blogger] Jane Aldridge where she said something like, &ldquo;What&rsquo;s the point in going to college? I&rsquo;ve got the career that I want.&rdquo; When you&rsquo;re a teenager and successfully blogging, is college even important? </strong><br />
I mean, I really like Jane, so I don&rsquo;t mean for this to be in contrast to what she said, but first of all, you don&rsquo;t go to college for fashion blogging, and second of all, there are too many things I&rsquo;m curious abut, too many things I want to learn.<br />
<br />
<strong>What do you think is next for Rookie? </strong><br />
I&nbsp;want to put out a total of four yearbooks [annual best-of-Rookie compilations in print] so that there will be one for every year of high school. In a way, I can&rsquo;t imagine ever not deciding themes and stuff. At the same time, the tone is there. I don&rsquo;t need to go in and be like, &ldquo;Please don&rsquo;t use this clich&eacute;d phrase.&rdquo; So I think if I were to go off to college and go into my own head a little bit, Rookie would be in good hands. I wouldn&rsquo;t be OK leaving it if it wasn&rsquo;t. But I don&rsquo;t think I&rsquo;ll ever leave it fully.<br />
<br />
<strong>Outside of Rookie and going to school, do you even have time for a personal life?</strong><br />
Yeah! After I get off the phone with you, my boyfriend&rsquo;s coming over [laughs]. I just don&rsquo;t really have time to slack off, which is fine, because I feel really unhappy when I&rsquo;m idle or when I procrastinate. Everything that I do is either something that I love or necessary to doing something that I love. There&rsquo;s a lot of decision making, but for the most part, I&rsquo;ve kind of figured out a way to do everything I want without exhausting myself.<br />
<br />
<strong>That&rsquo;s pretty impressive. </strong><br />
The thing is, I think I have it down right now, but something&rsquo;s going to change, like, tomorrow, and I&rsquo;m going to have to figure it all out all over again.</p>
Advertising & BrandingThe PressMarketingbloggingBlogsDownton AbbeyEmma BazilianFashionFashion WeekFashionistafeminismGirlsHarper's BazaarMagazine ContentMTVOnlineSAY MediaTargetTavi GevinsonTeen VogueThe GentlewomanThe Kids IssueThe Style RookieThe WireUrban OutfittersVideoMagazineMon, 15 Apr 2013 03:05:24 +0000148565 at http://www.adweek.comInformation Diet: Danny Pudihttp://www.adweek.com/news/television/information-diet-danny-pudi-144420
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/infodiet-danny-pudi-hed-2012.jpg"> <p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px; " /><br />
<u><strong>Specs</strong></u><br />
<strong>Age </strong>33<br />
<strong>Accomplishments</strong> Stars as Abed on <a href="/node/140537">NBC&rsquo;s <em>Community</em></a>; will appear in the films <a href="http://knightsofbadassdommovie.com/" target="_blank"><em>Knights of Badassdom</em></a> and <em>The Guilt Trip</em>, in theaters later this year<br />
<strong>Base </strong>Los Angeles<br />
<br />
<strong>What&rsquo;s the first information you consume in the morning?</strong><br />
If I&rsquo;m not working, usually the <em>Today</em> show. It&rsquo;s my comfort zone. I have some coffee, change a diaper or two, and see what <a href="/node/139442">Matt Lauer </a>and the gang are up to. If I&rsquo;m on the road or on set, Twitter is the first thing. I can get a glimpse of what is going on all over the world. It&rsquo;s also a good place to find out what&rsquo;s happening at work&mdash;like whether or not our show was cancelled. It&rsquo;s kind of funny when I open up Twitter and it tells me, &ldquo;<em>Community</em> is being moved to Friday nights!&rdquo;<br />
<br />
<strong>What occupies your mind in the car, on the subway, train or bus?</strong><br />
In the car, I listen to XM Radio every morning. I&rsquo;ll put it on Blog Radio, like BrooklynVegan, or ESPN sports radio. I also like Hip-Hop Nation on Channel 44. Because of <a href="http://iamdonald.com" target="_blank">[<em>Community</em> co-star Donald Glover&rsquo;s rapper alter-ego] Childish Gambino</a>, there&rsquo;s been a resurgence of hip-hop directly in my world.<br />
<br />
<strong>Are you a TV junkie, or on an airtime-restricted diet?</strong><br />
I don&rsquo;t watch as much as you&rsquo;d think. I spend so much time talking about TV, so by the time I get home, it&rsquo;s nice to decompress. If I do watch stuff, it&rsquo;ll be Netflix or HBO Go on my iPad. Right now, I&rsquo;m watching old episodes of <em>The Wire</em>. With my wife, I&rsquo;ll literally watch <em>The Bachelor</em> or <em>The Bachelorette</em>. I kind of enjoy it. It&rsquo;s a great baseline for talking about everything that&rsquo;s going on in the world.<br />
<br />
<strong>Before bed, do you: bite into a novel; graze on Twitter; or fast until morning?</strong><br />
I try to read something. Lately I&rsquo;ve been really into graphic novels. I just finished a series called <em>The Umbrella Academy</em>.<br />
<br />
<strong>Which is more nutritious: print or Web?</strong><br />
Print just makes sense to me. I like to hold stuff, and I like being able to imagine and fill in the blanks. On the Web, sometimes you can find an answer too quickly and it ends the conversation. Like, &ldquo;What are the lyrics to &lsquo;Night Moves&rsquo; &hellip; ?&rdquo; You go online and search and now everyone knows, and you can&rsquo;t make up your own Bob Seger lyrics!<br />
<br />
<strong>Give us the skinny on your favorite app.</strong><br />
Right now I&rsquo;m really into the ESPN Fantasy Football app. I have three teams too many. And I like <a href="http://zite.com/" target="_blank">Zite</a>. It&rsquo;s pretty cool to make your own magazines.<br />
<br />
<strong>What&rsquo;s your biggest digital indulgence?</strong><br />
I download music pretty much every day. I&rsquo;m always keeping my ears open for what people are recommending. On set, <a href="/node/134243">Joel [McHale]</a>, <a href="/node/132440">Alison [Brie]</a>, Donald [Glover] and I talk about music a lot of the time. We&rsquo;re always burning CDs for each other.<br />
<br />
<strong>With such a bloated media universe, how do you cut out the fat? </strong><br />
I think it&rsquo;s about being open to change and constantly adjusting to it. Otherwise, things can get cluttered pretty quickly.</p>
TelevisionAlison BriDonald GloverESPN Fantasy Football appESPN radioHBO GoEmma BazilianJoel McHaleKnights of BadassdomNetflixThe Guilt TripThe WireXM radioZiteFri, 19 Oct 2012 10:14:22 +0000144420 at http://www.adweek.comAll Methed Up and Nowhere to Gohttp://www.adweek.com/news/television/all-methed-and-nowhere-go-141940
Anthony Crupi<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/brian-cranston-2011.jpg"> <p>
Despite being blacked out in some 14.1 million DISH Network homes, the return of AMC&rsquo;s <em>Breaking Bad</em>&nbsp;on Sunday night set a series ratings record.</p>
<p>
According to Nielsen live-plus-same-day data, the Season 5 premiere of <em>Breaking Bad</em> scared up 2.93 million viewers, establishing it as the most-watched installment in the show&rsquo;s history.</p>
<p>
Of those who tuned in to AMC Sunday night at 10 p.m., more than half (1.9 million) were members of the 18-to-49 demo&mdash;an improvement of 34 percent versus the Season 4 premiere.</p>
<p>
While AMC offered free streaming of the season opener to DISH subscribers, those deliveries were not incorporated in the Nielsen data. The satellite-TV provider <a href="http://www.adweek.com/news/television/amc-wants-you-know-it-doesnt-dish-network-141552" target="_blank">stopped carrying AMC on July 1</a>; ironically, DISH cited low ratings as a justification to drop the network.</p>
<p>
&ldquo;From Day 1, <a href="http://www.amctv.com/shows/breaking-bad" target="_blank"><em>Breaking Bad</em></a> has been a passion project for all of us at AMC,&rdquo; said network president Charlie Collier. &ldquo;This show has helped define what our brand stands for in terms of supporting quality storytelling and creative risk taking. Working with these terrifically creative people on such outstanding material has been a joy-filled ride.&rdquo;</p>
<p>
Starring Bryan Cranston as the high school chemistry teacher-turned-drug lord Walter White and Aaron Paul as Walter&rsquo;s increasingly conflicted No. 2, Jesse Pinkman, <em>Breaking Bad</em> at long last appears to be drawing an audience commensurate with its vast critical acclaim. (Since its sophomore season, a full-throated chorus of TV writers has faithfully sung <em>Breaking Bad</em>&rsquo;s praises, ranking it alongside contemporary classics such as <em>The Wire</em> and <em>The Sopranos</em>. They are not incorrect.)</p>
<p>
That said, <em>Breaking Bad</em> does tend to see a good deal of slippage in the interval between the first and second episodes of a given season. After reaching a previous high-water mark (2.58 million viewers) on July 17, 2011, the following installment fell 24 percent to 1.97 million viewers.</p>
<p>
All told, last season was the series&rsquo; most-watched to date, drawing an average 1.87 million viewers per episode.</p>
<p>
The always crowded 10 p.m. slot was even more frenzied last night, as USA Network bowed its limited series <em>Political Animals</em>. Subject to two lengthy weekend previews in <em>The New York Times</em>, the Sigourney Weaver drama got off to a rather soft launch, drawing 2.62 million viewers, of which a little more than a quarter (26 percent) were in the 18-to-49 demo. Adults 25-to-54 accounted for 32 percent of the premiere&rsquo;s overall deliveries.</p>
<p>
While the first of six one-hour installments was greeted with largely positive reviews, the competitive landscape may have been too much for <a href="http://www.usanetwork.com/series/politicalanimals/index.html" target="_blank"><em>Political Animals</em></a>. Along with <em>Breaking Bad</em>, the Beltway drama also went head-to-head with A&amp;E&rsquo;s <em>Longmire</em> and HBO&rsquo;s <em>The Newsroom</em>.</p>
<p>
Of course, given all the quality drama on display in the time slot, a look at C3 data will be far more instructive than LSD deliveries. Trouble is, it takes three weeks to process the relevant data, and by that time, the fate of <em>Political Animals</em> may already be sealed. (USA is said to have been interested in expanding the limited series into a full-on strip, much as it did in 2008 with the Debra Messing vehicle <em>The Starter Wife</em>.)</p>
<p>
For all the political and criminal intrigue to be found elsewhere, the night belonged to A&amp;E. The seventh installment of <a href="http://www.aetv.com/longmire/" target="_blank"><em>Longmire</em></a> delivered 4.45 million total viewers, marking the biggest turnout since 4.15 million viewers checked in for the June 3 premiere.</p>
<p>
An older-skewing series, <em>Longmire</em> delivered a 0.8 rating in the 18-to-49 demo.</p>
<p>
For its part, <em>The Newsroom</em> slipped to 1.94 million viewers in its fourth installment, down 12 percent from 2.21 million the previous week. The demo remained stable (0.9).</p>
TelevisionA&eAaron PaulAmcBreaking BadBryan CranstonAnthony CrupiHboLongmirePolitical AnimalsRatingsThe NewsroomThe SopranosThe Starter WifeThe WireUSA NetworkMon, 16 Jul 2012 23:29:15 +0000141940 at http://www.adweek.com