Mobile Research Labs LTD. (MRL) has developed innovative technology for better understanding and interacting with consumers out there. Consumption patterns of both traditional media and those of new media are currently being measured by MRL's customers, using MRL’s deployed services in Europe. MRL's products, already validated by the most prestigious entities, are highly scalable, cost effective, easily deployed and flexible by design. MRL's technology supplies unprecedented capabilities for which its customers could previously only hope to have access to.