It is important to help those around you, especially if you have been given much. Nicholas Assef feels strongly about helping the world around him utilizing the skills he has been given. He believes in this principle so strongly in fact that he gives 100% of the profits generated from the sales of his photography business to charity. After he himself experienced a time that required him to ask for the help of others to survive, Nicholas Assef realised how much giving back helped him to renew his faith in humanity and through the sharing of his images, he is able to help improve the lives of others.