How would those who advertise on that site feel about him sharing information on how to remove adverts?

I know if I was looking to advertise there, this would put me right off.

He might be making a valid point, but I still disagree with him. Any advertisements that I put on that site are either impression or PPC based. This means that if someone who doesn’t click ads comes to the site, the impression is just a waste of advertisers money. Since those are the same people that know how to enable AdBlock, wouldn’t you think that I’m actually helping the advertisers save some money?

The only ads that are flat rate are the hyperlink links on the sidebar, and those can’t be blocked with AdBlock as far as I know. Those links are sold through Text Link Ads, who are offering $100 in free ads, or directly though my PayPal account.

You’re perhaps right, but that leaves to question the strategy of advertisers who pay for ad space on such sites.

An advertiser can claim that a viewer might click on a link inadvertently, giving him greater exposure to the product, thereby increasing the odds of an impulse buy significantly. For argument’s sake, we could always say that this person might not be the kind to make an impulse buy – still, if I were an advertiser, I’d be willing to pay for on the offchance that even 1-2% of such people might buy a serious product.

My concern with the process was whether you ought to be FORCED to watch something that you do not wish to watch, just because you reached a site. As examples go, porn would be a case in point for the masses.