Family Business Program On the Road - Missoula

Wednesday, June 5, 2013 from 3:00pm to 5:00pm University of Montana Room 119

"Understanding the Future Customer" will be presented by James Oakley, associate professor of marketing inthe College of Business at Montana State University.

Oakley's program will focus on the changing landscape of customer interaction in the marketplace. This is atime of numerous changes taking place in sales and shopping, most of which has been the result of mobiletechnology advances in recent years. This technology is influencing customer behavior, so the business ownerneeds to embrace the technology and address why customers are utilizing it. The program will describeseveral key changes in the market and provide examples of successfully turning these changes in the businessowner's favor.