Gianatasio interviewed me for the piece and I had two thoughts. First, because the ads are so tongue-in-cheek, they didn’t seem to be acknowledging and validating women’s sexual desire, so much as mocking it. “It’s funny to us to think of women being lustful,” I told Gianatasio, “because we don’t really take women’s sexuality very seriously.” In this way, the joke affirms the gender order because the humor depends on us knowing that we don’t really objectify men this way and we don’t really believe that women are the way we imagine men to be.

Second, objectifying men alongside women certainly isn’t progress. There’s the old critique that, if it is equality, it’s not the kind we want. But, more importantly, the forces behind this so-called equality have nothing to do with justice. Gianatasio generously gave me the last word: