I agree that he's not exactly innovative, but he consistently puts out good work. Me like.

His [not very up-to-date] bio from Camera Link.

Quote:

Andreas Sjödin is the photographer that came from ”nowhere” to dominate the scene of commercial Swedish fashion photography over a period of less than a year. Andreas has a 10 year background as a fashion art director. As such, he worked at H&M for five years, based in New York, where he worked repeatedly with some of the world´s leading fashion photographers, finally deciding to take up this profession himself. He started by shooting set cards for a model agency and then almost instantly got a first brake with a story for Harper´s Bazaar. When Andreas returned to Stockholm, he was immediately commissioned to shoot some of Sweden´s most high-profiled fashion accounts, including NK, MQ and Maybelline. He sees himself not simply as a photographer but as a director of still images who uses all the tools available to create maximum fashion impact, letting the clothes and the brand decide the mood and character of his images.

thank you!!!
it solves a couple of questions!.
i love the last line because, in my limited vocabulary , it's basically my conclusion about him, he lets the clothes decide. despite what his webmasters want. :p

it is quite a mixed bag for me, while i agree that the clothes are beautifully staged and i like some of the bold colours and unexpected compositions i really, really (with a few exceptions) detest studio photography with 'moving stills' of models in adventerous positions.... why, oh why is that so popular??

i really hear you on that, estella. it's something that's been bugging me for quite a while. it seems like such a popular direction in vogue or bazaar magazine, i think. i guess if they're going to work in a studio, they should focus exclusively on whatever the model is portraying/wearing rather than what the model is doing since there arent a lot of things to do.

I noticed his photography #9 + #10 in one of the Elle's issue and since then I was blown away by his work. He finds the most amazing locations and positions to shoot in. Love his compositing and narrative storytelling. However I do like more his outside shoots.