07.02.12

Canon launches three new lenses

Canon today adds to its EF lens series with the launch of three new lenses for photography professionals and enthusiasts.

The new EF 24-70mm f/2.8L II USM professional zoom lens is an update to the popular EF 24-70mm f/2.8L USM, while the new EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM are the world’s first (according to Canon research as of February 2012) wide-angle prime lenses to feature optical Image Stabilizer (IS) technology.

EF 24-70mm f/2.8L II USM
The new EF 24-70mm f/2.8L II USM features completely redesigned optics to provide clarity, image quality and durability. The design is compact with a range of optical enhancements, promising to capture greater detail across the frame while reducing distortion throughout the entire zoom range, particularly at the maximum 70mm focal length.

With a redesigned optical system that includes two Ultra-low Dispersion (UD) and one Super UD aspheric elements to minimise chromatic aberration and colour blurring, Canon claims that the lens will provide consistently sharp, high-contrast images. Each lens element also features Canon’s optimised Super Spectra coatings to reduce ghosting and flare and ensure a good colour balance. Additionally, a fluorine coating minimises the amount of dust, dirt and fingerprints that adhere to the front and rear of the lens.

The EF 24-70mm f/2.8L II USM also enables photographers to capture their subjects up close, with a minimum focusing distance of 0.38m at all focal lengths throughout the zoom range. A ring-type Ultrasonic Motor (USM) works in combination with a high-performance CPU and advanced AF algorithms to ensure accurate, silent and ultra-responsive autofocus. For those who prefer to maintain full control in every shot, full-time manual focusing allows photographers to precisely tweak or alter the focus of their shot at any time, even when AF is engaged.

Distinguished L-series design
The EF 24-70mm f/2.8L II USM is the latest lens from the elite L-series. The mechanical structure of the lens has been improved to offer enhanced zoom durability and greater shake and shock resistance within the lens barrel. The size of the lens has also been reduced by 10mm compared to the previous model, providing enhanced portability and greater convenience in everyday use.
A new Zoom Lock lever enables photographers to lock the zoom position at the extreme wide end to prevent damage to the lens in transit. The lens is waterproof around the lens mount, switch panel, zoom ring, focusing ring and zoom lock, and eeatherproof when used with weatherproof EOS bodies.

Introducing the world’s first wide-angle primes with IS
Canon today also launches the new EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM – the world’s first 24mm and 28mm fixed wide-angle lenses to feature optical IS technology.
Intended for landscape and reportage, both lenses combine fast apertures with IS, allowing photographers to explore shallow depth of field, or to shoot in lower-light conditions. Wide apertures and IS technology also make each lens ideal for shooting fast-moving subjects, while Canon’s advanced IS technology is able to detect intentional panning movement and automatically switch from Normal IS mode to Panning IS mode – helping users to capture movement with greater accuracy.

Silent, high-speed AF performance is provided by the inclusion of a ring-type USM and additional features including optimized AF control. Full-time manual focusing also ensures adjustments can be made even when AF is engaged, while a minimum focusing distance of 0.20m (EF 24mm f/2.8 IS USM) and 0.23m (EF 28mm f/2.8 IS USM) allows photographers to get close to smaller or more detailed subjects.

Designed to perform
Both the EF 24mm f/2.8 IS USM and EF 28mm f/2.8 IS USM feature redesigned optics to improve image quality and reduce the need for post-production. An aspherical glass moulded (GMo) lens element is incorporated to correct aberration throughout the optical system, while Canon’s optimised Super Spectra Coatings reduce ghosting and flare. Externally, both models also boast a number of design similarities with Canon’s professional L-series lenses, with a similar coating on the barrel and a similar design on the focus ring. A distance scale is also included to assist with landscape photography, while the compact design makes these lenses an unobtrusive addition to any kit bag.

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