Sunday, November 16, 2008

Watch commercials on tv. Look for a commercial that centers around 2 or 3 people...obviously, this is the vast majority of commercials. Now, the vast majority of THESE commercials are usually trying to be funny, making one of the characters a bumbling idiot or a fool.

This is the interesting part.

In 90% of all commercials like this, the smart and savvy person will be black. The fool? Always white. No matter what. There will never be a black person cast in a role that makes them look foolish. It's also weird that it is always the exact same setup. The fool HAS to be white. The smooth guy HAS to be black. Like not even asian or spanish. Ever. Always black. I have no idea why the smooth guy has to be black. Because black people are stereotyped as being cool? The exact same format will apply to so many commercials in all areas...NFL.com, Campbell's soup, Muchmusic, the new Xbox 360 Wrestling game, etc. I've seen about 3 different ones today. A hearty "fuck you" goes out to you, advertising.

This offends me not as a white person, but as someone who thinks society is just way too wrapped up in trying to not look racist. People so scared of doing anything to offend any minority, that they'll do the exact opposite, essentially coming out and flat-out saying: "Look! See? I've cast a BLACK guy in this role! See? See? HA HA HA! GUESS WHO ISN'T A RACIST!!" It's like the people who go out of their way to show that they voted for Barack Obama, just to prove they aren't racist.

They're wrong. All this proves is that they care way too much about the color of someone's skin. Back to Obama for a sec...if you voted for Obama, you better have fucking voted for him because you like his policies, his ideas, or his youthful vigor. I think he'll be an awesome president. But for any race, if you voted for him solely because he's black, you are mentally retarded. Anyway, back to this advertising bullshit. Seriously, watch for these commercials. They're on all the time. I know there's nothing really anyone can do, because people are idiots and they'll freak out if a minority is degraded in a commercial. So all I ask is that you just recognize that it's there.