Digital Product Insights

Tips, advice and insights from our digital product strategy, design and development experts.

Apps have strong appeal as evidenced by the millions of apps downloaded and installed across the globe. Websites have been around a lot longer than apps, but the two share a similarity. People are attracted to specific websites for the same reasons they may be attracted to a particular app.

React.js was developed by Facebook to address its need for a dynamic and high performing User Interface(UI). In 2011, Jordan Walke and his team from Facebook released the React JS library, a JavaScript library which brought together the speed of JavaScript and a new way of rendering pages,

Before settling on a contractor or software company, the very first thing you should focus on is to invest time and money in planning your software requirements. This will save you money in the future and ensure your expectations are clear. Secondly, if this app is part of your core

Almost every business these days needs a mobile version of their website. It’s essential after all: one design for the iPhone, several designs for the ever increasing number of Android devices, the iPad, Kindle, and moreover all screen resolutions must be compatible, too. In the coming years, we’ll

Accelerated Mobile Pages is an initiative from Google to improve your user's mobile browser experience. Google wants to make pages easy for developers to implement, enable monetization and embrace the open web. AMP HTML is a lot like your regular HTML, but with a few rules and restrictions to facilitate

Without a doubt, the process of building a startup from the ground up can be a very exciting process. However, at the same time, this process can be very stressful and difficult. This is especially true if this is your first time creating a startup. One way you can head

The digital revolution is a welcome movement for all holidaymakers. In today’s market, the real winners of the travel industry have understood and embraced the importance of personalized service. Back in the day, planning a trip involved a visit to the local travel agent or purchasing a good guide

How you choose to deploy your application will be determined by what you need from a hosting provider. With the rising popularity of Ruby on Rails, new options are being made available for Web app development. In today’s market, Amazon AWS and DigitalOcean are good options to go with

All across the world, we stand witness to a generation bit by the entrepreneurial bug from Eastern Europe, Nigeria, Scandinavia to India , all far beyond the famed Silicon Valley. This generation of entrepreneurs will change the economics of the world. Hopefully, you play a part in the change for the

Python and Ruby belong to the new generation of high-level languages, focusing on simplicity and ensuring the programmer is equipped with the ability to get things done fast, rather than strict hierarchy and syntax correctness. Ruby gives you the freedom to choose from several different methods to solve the same

Shooting in the dark won't take you far. If you have no clue what’s happening in your application, all the automation and management in the world will only help you so much. Certain tools provide insight into the workings and status of your app. Some provide a dashboard for

The estimation process itself is not clearly defined in many software companies. Often estimates are made by comparing features to previous project features. These estimates are used to judge the effort required for a given task regarding time and money and in the hands of a project manager, summed up

There are more ways than one to develop a web application to meet different needs. Sometimes, a separate instance of the application is installed for each customer, in a setup known as a single-tenancy. While in multi-tenanted applications, a single instance of the software and the supporting infrastructure serves multiple

What technology should I work with, is a question we all sometimes struggle with while planning software development. Often, projects are bracketed into different segments like small, medium or enterprise size, depending on various factors like budget, timeframe, and complexity of the project. Another factor to consider if you’re

There are around 5 Billion smartphone users in the world today. These smartphones travel with your users almost every hour of every day. If you’re looking for a platform to give you maximum user engagement, mobile phones are your target. No wonder the Mobile First approach has swept across

With Node.js, JavaScript has embraced the server. Node.js has gained a lot of popularity with coders everywhere using it to create real-time web APIs and build a new matrix of interoperability across the Internet. Even so, Node.js is not a JavaScript framework. What exactly is this tool

Extending the runway of a startup is the unglamorous work every startup has to do if they want to give themselves enough time to get their product from the runway up into pure air. While it would be nice to think of a world where good, value-driven startups were so

Very few companies entirely function independently. Outsourcing allows businesses to streamline their processes while cutting costs at the same time. However, figuring out when and how to outsource, can prove to be a complicated process. In fact, most have very contradicting opinions on outsourcing. Though it consumes more time than

Software development projects are difficult to size up accurately, unlike other everyday objects like the table which comes with a fixed length, breadth and height. Most objects can be sized up using one or more parameters. Lines of Code (LOC) is the closest we’ve come to sizing up software.

Every customer comes with their own idiosyncrasies, rendering every “best practice” of yours ineffective. Even so, you can take cues from attributes across the landscape of SaaS users and narrow down trends. This process isn’t as hard as you believe it to be, neither will it prove as easy

Outsourcing, the word is bound to make you think of India. In today’s tech heavy environment, there’s no dearth of software development firms eager to create your next web or mobile application. With all the horror stories around outsourcing, it is imperative to choose the right vendor. What

Offshore development entices companies with their exciting cost savings potential and faster turnarounds. Outsourcing has seen both successful and unsuccessful projects. Even so, a lot of companies hesitate to take the leap and outsource because of the stigma attached to it. Today, even with the rising awareness of the cons

TL;DR No Read on if you have more than a second to spare. Now, before we prod and poke at the No, let’s try and understand why this question deserves so much attention if the answer is so cut and dry. What is a rewrite? The traditional idea