$7M to Searchandise, Led by Madrona

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Searchandise Commerce, a Beverly, MA-based company that provides an online media network for manufacturers and retail partners, has landed $7 million in Series 2 financing, led by Seattle’s Madrona Venture Group, the company announced today. Existing Searchandise investors Cloquet Capital Partners, DFJ Gotham Partners, Draper Associates, Inflection Point Ventures, Milestone Venture Partners, and Wheatley Partners also participated in the funding round, which will go to expanding Searchandise’s sales, marketing, and operations teams. Wade wrote about the company in 2008 after it landed $7.5 million and changed its name from Guidester.