The promotion features opportunities to win Faygo Cotton Candy pop and other great summer fun prizes, including tickets to Cedar Point, classes at local aerial arts and/or circus school, T-shirts and more, according to the company.

"With a 107-year record of pop innovation, Faygo fans have come to expect new flavors that are bold and unique," said Al Chittaro, executive vice president of Faygo Beverages, Inc. "Cotton Candy was driven by consumers as it was the most requested flavor in Faygo history, and fans are already voicing rave reviews for Faygo Cotton Candy. Our partnership with another celebrated Detroit brand, Detroit Bikes, is a great way to celebrate the launch of Cotton Candy with our loyal fans."

Faygo said its Cotton Candy pop joins more than 60 flavors in its beverage line. Cotton Candy is currently available in 24-ounce and 2-liter bottles throughout the Midwest and in Faygo's online Pop Shop, and will be rolled out in other markets throughout the nation.

Beginning July 1, Faygo fans are being asked to photograph themselves having summer fun with Faygo Cotton Candy and upload their photos to Instagram with the hashtag, #FaygoCottonCandy.

Faygo said the top three Instagram photos generating the most "likes" by July 31 will win.

The winners will be announced on Instagram, Facebook and Twitter and will receive a "Summer Fun Bonus" that includes Faygo Cotton Candy along with a bicycle from Detroit Bikes valued at $699 for first place; four tickets to Cedar Point for second place; and classes at a local aerial arts and/or circus school for third place.

#FaygoFridays

Sometimes things just pop up and on Fridays, Faygo said it will give fans the opportunities to win fun prizes.