Dynamic Reasoning core team

Dynamic Reasoning consists of a team of affiliated consultants with a broad range of FMCG background and expertise in every aspect of commercial proposition development Our team of consultants have worked at multinationals such as PepsiCo, Nestle UK, Allied Breweries, United Biscuits, Cadbury, Glaxo Smithkline in roles from Marketing through to Commercial and Customer Management.

We are an Associate with Alternatives consultancy in Dublin

Based in Dublin, Alternatives is home to an unrivalled, screened & proven panel of marketing, commercial and digital experts, that clients can access painlessly, flexibly and at short notice, delivering excellent interim, consulting, training and recruitment solutions that drive market performance.

Dynamic Reasoning is proud to support Kent Business School in their Business & MBA NPD projects

Vanessa Brown

Over 20 years commercial experience including working for Walkers, PepsiCo, Nestle including Commercial Manager of £50m t/o Food Division managing the marketing, category and sales teams

Since setting up Dynamic Reasoning Ltd in 2005 Vanessa has worked with a broad range of food & drink manufacturers helping them to develop and implement strategies with their retailer partners to drive incremental category growth.

Rebecca Macfadyen

Rebecca has successfully driven local sourcing initiatives with the major multiples, secured distribution for new product launches, implemented category and shopper marketing strategies as well as improving promotional effectiveness.