E-commerce training. Online courses to become a better merchant

As any entrepreneur, e-merchants wear many hats: apart from general business knowledge, they need understanding of online and product marketing, tech, accounting, client management, various customer groups queries and more.

A shop owner can use many sources for education: degrees in educational establishments, books and blogs, consulting, online and offline trainings, participating in online and offline communities.

In this post we are focusing mainly on paid e-commerce online training sources, or free but quality ones. Also, I avoided sharing just e-commerce marketing online courses and low quality courses from Udemy.

This course won’t provide you with some practical and down-to-earth details, it’s rather an overview of the field to develop a general understanding of e-commerce as a business and its place in modern entrepreneurship.

Topics covered: Legal steps for e-commerce business, niche picking and competition analysis, working with suppliers, building and launching a store, e-commerce marketing, AdWords campaign creation, maximizing profits and working with customers

Coach: Andrew Youderian, a full-time eCommerce entrepreneur with $1.3 million in last year sales, a blogger

Price: $599

Andrew Youderian offers a course that consists of videos, worksheets, spreadsheets, and checklists, including a three months Moz Pro membership and a 30 day money-back guarantee. This online e-commerce course is very comprehensive and includes information about all stages of creating an e-shop, covering such areas as legal and suppliers, which are often missed by most of the e-commerce guides. This is a great A-Z training course, and at the same time it can boast of more than just beginner level tips. Besides, there’s a cheaper Store Owner edition.

You should consider going through this course (and also other Analytics Academy coursers) even if someone is doing SEO, analytics and conversion optimization for you. This basic knowledge is a must for any e-commerce merchant who wants to understand the principles of acquiring customers and boosting revenue.

Coach: Lorna Farrar, Director of Flying Lemur, a digital marketing and communications agency. She has over 15 years digital marketing experience, most recently with Microsoft, in Australia and their corporate headquarters in Seattle, USA.

Price: $1125

This is a professional online training course from ADMA – The Association for Data-driven Marketing & Advertising – the largest marketing body in Australia. You will get a certificate that is recognizable in the industry as well. Digital marketing is a focus of this course.

UPD: Unfortunately, the certificate is not available right now. However, ADMA offers a variety of other certificates on marketing.

This course is a part of Mobile Marketing Diploma Online course, however, this section is available for online training separately. Digital Marketing Institute is a famous education provider, and their online courses are definitely worth the money. What is more, there is a lack of legit m-commerce training courses online, and this one is definitely a source of valuable information, which will help you make use of mobile commerce for your online store.

These two online training courses are delivered by The Fraud Practice company, which provides consulting services, training and research on eCommerce payments, fraud prevention and credit granting. This is a rare topic in e-commerce, however, this knowledge can literally save you money, clients, and reputation.

Did you take any online training coursers in e-commerce? If yes, please share your experience with us.

About The Author

Ksenia is a devoted marketer with special love to blogging. She believes that content with several pinches of SEO and social can be a brilliant daily special. When she’s not working on Amasty updates and blog posts, Ksenia runs a blog on movies and books and helps animal shelters.