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Porta Communications positive after brand merger

Porta Communications has said it is better positioned for growth after taking actions last year to address its weakened balance sheet.

In the UK, the full combination of Newgate and Redleaf is now underway and will operate under the Newgate brand to create a cohesive business.

Porta said the combination of the two businesses will provide critical mass and a seamless strategic communications consultancy.

The business will focus on 10 key sectors where specialist technical and regulatory knowledge and a profound understanding of market drivers are needed; these include financial services and property.

The Newgate Network in Asia Pacific, along with Redleaf and 2112 Communications in the UK, continue to be the most profitable businesses in the group.

However, the first half of 2018 will be a period of further consolidation of the cost base and operating structures of certain UK businesses and this will adversely affect revenue and profits during that period, Porta said.

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