VI360 has launched the latest report into best practice trends in visual identity management. We explore the most challenging issues confronting brand identity managers and also identify the common areas of best practice.

“The link between visual performance and customer opinion has a direct effect on the perceived quality and likelihood to pay a premium for products.”

Brand and Communications Manager. BP

Source: Visual Identity Management Best Practice, Edition Three

“A well-presented visual identity will affect customer opinion, as it will give them an improved impression of the approach, attention and professionalism of the company and its employees.”

Chief Marketing Officer (US operations). Cigna

Source: Visual Identity Management Best Practice, Edition Three

"The way you manage visual identity has to be in tune with the culture of the organisation. Ideally you need a system that is consistent but also constantly evolving."

Global Marketing Director. Ernst & Young

Source: Visual Identity Management Best Practice, Edition Three

"While we have developed a good process and system, we are always on the lookout for improvements that will fit and enhance our brand management model."

Senior Vice President, Commercial and Marketing. Holcim

Source: Visual Identity Management Best Practice, Edition Three

"There is a definite link between visual identity management and other brand management activities. Visual identity is the foundation on to which a broader brand experience is built."

Global Brand Director. Orange

Source: Visual Identity Management Best Practice, Edition Three

Visual Identity Management

In the world of Visual Identity Management, creation, development and implementation are the most common challenges for any brand owner

VI360 is a visual identity management consultancy. We can help you to realise the value from your visual identity. We can support you through all parts of the visual identity process, from conception through to implementation and evaluation.

Seamless visual identity can help improve your business

We believe that the way a company manages its visual identity is a tangible reflection of the way it manages its business.

Visual identity is the visual impression that a brand creates. The primary elements of visual identity are the logo and word mark. Given the number of brand touch points in any organisation, there is immense scope for brand dilution, if visual identity is not managed properly.

Events & News

JLL – the new name for Jones Lang LaSalle

April 2014

VI360 worked with the brand team of Jones Lang LaSalle to prepare the way for JLL.