Omen Squad

In 2018 Omen by HP tasked us with maximizing their brand awareness in the online gaming community. This challenge meant marketing to a uniquely skeptical audience, and building a social voice that’s respected by it’s members. So we rolled up our sleeves and decided to start at the realest grass-roots level, scouting small but dedicated streamers and inviting them into our micro-influencer, affiliate program.
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Advertising, Art Direction

Together with the gamers on our own team, we created an authentic welcome package with no catches or strings attached. The idea being – use it only if you like it.

The program launch was received extremely well, reaching a total of 114,131 views on Twitter, and throughout the year, many of the members grew their follower counts.