Just as LG begins shipping its 55-inch 1080p OLED TV, the 55EM970V, in home market Korea and the US, stores in the UK are beginning to accept pre-orders. Among the first is Harrods, Knightsbridge. The razor-slim TV, which made its debut around this time last year, is priced at just under ten thousand quid, or £9,999 (US $15,064), including VAT. The first orders are expected to begin shipping in July.

"We are proud to be the first in the world to offer consumers a big screen OLED TV," said Brian Na, President of LG Electronics UK. "LG's next generation display is a true game changer, which will forever alter the way we think about TVs. Since OLED TV was first unveiled, we've been working tirelessly to bring what we call 'the ultimate display' to market. I'm sure you'll agree that our 55-inch OLED TV has definitely been worth the wait."