DreamWorks partners with social-networking firm for release promotion

The animation studio utilized social gaming for promoting the release of the film “Megamind.”

11/06/2010 // US // TiffNews10 // News DeskNew York – DreamWorks Animation and social-networking firm Zynga recently teamed up for a unique means of promoting the studio’s latest film release. As reported by Reuters, the studio temporarily integrated aspects of the movie “Megamind” into Farmville, which is available on Facebook and MySpace, to increase awareness of its release.

Anne Globe, head of worldwide marketing for DreamWorks Animation, is quoted in the report as stating of the effort, “We are always looking for new ways to connect with movie fans, and the biggest shift in marketing mix has been that more dollars nowadays go online… FarmVille is huge, and the comedic nature of the film lends itself to the fun of the game play.”

As noted in the report, Farmville has 17 million users daily across the globe.

Social Options

Site Disclaimer

Although TiffNews10 makes a reasonable attempt to ensure that all content released or contained within the site is void of plagiarism or copyright violation, we are not responsible for work published that may contain these or other kinds of issues. Information is provided without warranty, and neither TiffNews10 nor its affiliates are liable for any errors, omissions, advertisements, links, or other information provided that may originate from third parties, or user actions. It is the responsibility of users to comply with required legal obligations, protect information or computer systems from contamination, viruses, or infections, verify credibility of claims made on TiffNews10, and determine compliance of information with their needs. TiffNews10 resources are provided as is and we cannot guarantee accuracy, validity, completed information, or that which suites any need for any reason. Users assume all risks when utilizing TiffNews10 or its affiliate sites. TiffNews10 is not liable for damages of any kind that may incur as a result of use.