Posts Tagged ‘Toyota’

Michael Ramah, a partner and director of strategic planning at Porter Novelli, was a guest on PBS’ “Nightly Business Report” on February 9 to discuss how Toyota can repair its image in the midst of its global recall.

In the five-minute segment, Michael indicates that the company needs to move from apology to action and work swiftly to get its cars back on the road. He applauds the decision of Toyota’s President and CEO Akio Toyoda to come to the U.S. to meet with dealers, suppliers and customers to assess the crisis firsthand, and strongly encourages them to leverage social media to establish and maintain engagement with consumers.