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Jeter's Next Big Swing

"I don't miss playings," says the retired Yankee, as the press-shy captain leads website The Players' Tribune, where DeAndre Jordan and Tiger Woods break news (sorry, ESPN) and backers are betting on a media home run

Multi-hyphenate hip hop mogul and self-help book author Russell Simmons also chimed in on the social-networking site, tweeting: "thinking about my two friends Russell Brand and Katy Perry and hoping for happiness for both."

NBC's Carson Daly summed up his reaction in one word: "SHOCKER.... ." (It wasn't clear whether he was being serious or sarcastic.)

Other Twitter-happy industry people were much more cutting.

Actor Joshua Malina, formerly of The West Wing, tweeted: "If Russell Brand and Katy Perry can't make it work ... nope, can't think how that applies to anything else."

Said comic writer Andy Borowitz said: "If Russell Brand and Katy Perry can't make it work, what chance do people I can stand have?" And here's the response from comedian Anthony Jeselnik: "I almost threw up when I heard about Russell Brand and Katy Perry. In general."