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Fiat Chrysler Boss Looks to Upset the Apple Car

By

Eric Sylvers

Mar 3, 2015 8:29 am ET

Sergio Marchionne says he’s taking the car ambitions of Apple seriously. But the chief executive of Fiat Chrysler Automobiles sounds less than entirely comfortable at the prospect of the technology giant devoting some of its nearly $178 billion in cash to breaking into the car industry.