Lifestyle brand SKAGEN is expanding its smartwatch portfolio
with the launch of its first-ever touchscreen smartwatch – ‘Falster’. Powered
by Android Wear™
2.0 and the Qualcomm® Snapdragon™ Wear 2100 platform the collection was
launched globally in January 2018. Like the
rest of the wearable collection from the brand, Falster is a perfect blend of
form and function—modern, minimalist design with added technology that
simplifies rather than complicates, and connects rather than distracts.

To start with the brand will be launching two
styles in March - SKT5000 and SKT5001. With the same thoughtful approach to
style and function in both technology forward and traditional designs, SKAGEN
continues to innovate the more wearable wearable.

”Brand goals with SKAGEN’s smartwatches is to make technology feel more familiar and approachable. We do this by
simplifying and editing our products, but also by humanizing the experience of
using them: the dial layouts and the movements are designed for calm and
pleasant interaction. Brand even added personal touches like our ‘mascot’ Dan,
who serves as a friendly guide, celebrates your personal goals, and helps bring
a daily smile to your face,’’ says Frederik Thrane, Creative Director of
SKAGEN. ‘’We want to take the best of what technology has to
offer and create a timepiece that lives up to our belief in good
design for better living. We’ve
strived to create unique dials only possible in digital, proving its not just what’s
inside the watch that counts but rather how you choose to use it.’’

It boasts a range of smart features, including:

●Function-Based Dials, so you can access your favorite
features quickly

Priced
between Rs.19,995/- to Rs.21,995/-,the
collection is available across select departmental stores like Shoppers Stop, Lifestyle
International and other leading watch retail outlets across the country and key
online shopping portals.