Multi Client Research

The basis for your go-to-market planning

IDC Multi Client Studies provides you with local market insights and ready-to-use content marketing assets within a given topic. The study is co-created together with IDC Nordic, with access to more than 200 CxOs respondents in Nordic companies, to ensure your go-to-market planning is based on the latest customer insights.

Key Insights

Each study contains valuable insights into decision-makers’ perspectives in IT and line departments:

Trends, drivers and challenges

Decision-making processes

Industry statements

User´s plans for the future

Deliverables

As a partner of the survey you will receive:

User survey results of IT and LOB decision makers

Customized “IDC Executive Brief” to use in lead-gen campaigns

Infographic for use in your thought leadership campaign

Social media quote to drive awareness

Survey format & target audience

Survey Format and Target Audience

200 CxO respondents across all four Nordic countries

Private companies and public organizations with 100+ employees

Decision makers in IT (CIO, CDO, CTO, CEO/COO, CRO) and line of business

5-7 minute interviews (CATI and/or CAWI)

Upcoming Themes

Next Generation Security 2019

By 2020, 45% of Western European security spending will be on vendors that provide an integrated platform approach to security as the threat landscape changes ever faster by technology development, geopolitical tensions and state-sponsored cyberespionage. In Q4 2018, IDC Nordic will do a study on use and expectations of Next Generation Security in the Nordics.

Digital Transformation 2019

Within the next three years, over half of the global economy will be digitized.In Q1 2019 IDC Nordic will survey the Nordic CxO-community to acquire insights on the digital agenda for 2019.

Cloud 2019

IDC predicts that by 2020, over 90% of European enterprises will use multiple cloud services and platforms. In Q1 2019 IDC Nordic will survey the Nordic cloud-community to acquire insights on multicloud management for 2019.