“It can be a very humbling experience if breadwinners discover that the current family income isn’t going to fulfill their comfort level once children enter the picture. This eye-opening insight invokes the strong desire to find ways to supplement the current family income, often leading to a desire to start a small business.”

“Entrepreneurial moms and dads going through the experience of parenting often discover that their own needs are not met by current products and services. This provides significant opportunity for new or better solutions. Births will continue to occur and these perpetual waves of customers want advice, products, and services. Included in this market goldmine are Gen X fathers who spend a lot more time with their children than any generation before. These modern dads are looking for shortcuts to help them solve problems they encounter in parenting.”

Below is a brief list of a few creations that business-minded parents dreamed up and put into action:

ToteaTot’s rolling car seat was created by Doug and Megan Bacon after carting their luggage and baby gear while on vacation. They wondered why no one had ever created a car seat that worked like rolling luggage with an extended handle. How cool is that?

The Water Bottle Nipple Adapter was created by Tommy Habeeb after realizing that while he had a nice cool water bottle, he had no way of letting his baby drink from it. This device was bought by 7-Eleven, Amazon, and the Federal Emergency Management Agency.12

DadGear was founded by Scott Shoemaker and John Brosseau in response to the female design of diaper bags. They created a line of rugged, cool-looking diaper bags, vests, and backpacks that don’t embarrass dads.

The Itzbeen baby care timer software program was developed by Greg Sheldon after realizing that he and his wife, a nurse, needed a reminder as to how long it was since the last nap, feeding, and diaper change.

If you found this web page through means other than the book, you should consider obtaining the book. It has tons more information!

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