Hamra Farm now available in virtual reality

DeLaval has created an immersive virtual reality film of Hamra Farm - its unique innovation, testing and exhibition centre. The farm is also a commercially profitable dairy farm producing an average 12 000kg of milk per cow per year.

Now farmers, journalists and other interested parties can experience the farm through a virtual reality film. Armed with a VR headset such as Google Cardboard or Samsung Gear VR, anyone can now get up close and personal with the automated milking and feeding operations at one of the world’s most innovative and progressive farms.

“Innovation has always been at the heart of our operations,” says Brian Rigley, Manager Online at DeLaval. “We work with that spirit of innovation within communications as well. A virtual reality film seemed like the clear choice. Now we can take people to Hamra Farm, no matter where in the world they are. Virtual reality is a cutting edge technology just like the solutions we have at the farm. We also have a lot of requests to visit the farm and this way, we can take the farm to any interested parties and give them a truly immersive experience.”

By embracing 360 video, DeLaval clearly takes advantage of innovative (social) media technologies in the same way we do in our innovation pipeline for dairy farmers.

To enjoy the video at its best, we recommend seeing it through a virtual reality headset, however viewers can also enjoy the experience on a desktop or laptop. Smartphone or tablet users can also click on the link and simply move their device up, down, left and right to experience the scene.

If you are on a desktop or laptop*, you can view the video below. On a mobile or tablet device, the video is best viewed via the YouTube app**.

*To experience the 360 effect on a desktop or laptop, you'll need the latest version of Chrome, Opera, Firefox, or Internet Explorer on your computer.

**On mobile, use the latest version of the YouTube app for Android or iOS.

About DeLavalDeLaval is a worldwide leader in milking equipment and solutions for dairy farmers, which make sustainable food production possible, warranting milk quality and animal health. Our solutions are used by millions of dairy farmers around the globe every day.

DeLaval was founded more than 130 years ago in Sweden, when the visionary Gustaf de Laval patented the cream separator. Today, DeLaval has 4,500 employees and operates in more than 100 markets. DeLaval, alongside Tetra Pak and Sidel, is part of the Tetra Laval Group.