The search engine wars have been heightened since January, when TechCrunch contributor Vivek Wadhwa wrote about why we need a better system of search, because his college students could no longer find the information they were looking for due to spammy results.

Since then, both JC Penney and DecorMyEyes have been called out for questionable search-related business practices, as have content farms like Demand Media and content aggregators like the Huffington Post. Google has accused Bing of scraping its results, and both Google and newcomer Blekko have taken very public steps to block sites that attempt to game the system.