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Nike is challenging Adidas for global soccer dominance in this year’s FIFA World Cup that starts Thursday in Brazil.

This year’s monthlong quadrennial tournament — the world’s largest sporting event — marks the first time official FIFA partner Adidas isn’t sponsoring the most teams.

“It’s going to be very interesting how it all plays out,” said Matt Powell of Princeton Retail Analysis. “Obviously with the team that wins, whoever has the license to make those jerseys sells millions.”

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