Fendi Asks Asian Designers to “Dream” up Baguettes

Fashion house holds a competition for young design talents

Fendi’s most famous handbag is getting a high-tech makeover in Asia thanks to the “Design Your Dream Baguette” competition. More than 20,000 designers from Hong Kong, Taiwan, South Korea, Singapore and Thailand entered the contest, submitting computer-generated sketches of their fresh takes on the iconic bag celebrating its 10th anniversary this year. An exhibition at Hong Kong’s Harbour City, running Aug. 8 to Aug. 11, will display the work of the 50 finalists. The top five winners- selected by Silvia Venturini Fendi herself- will be announced the last day of the show. For their prize, the lucky five get to visit Fendi’s headquarters in Rome and Milan and attend the house’s spring/summer 2009 runway show during fashion week. The Hong Kong exhibit, entitled “FENDI 10+ Exhibition- Asia Finale,” will also feature a silent auction of more than 30 Baguettes designed by artists and celebrities from around Asia. The proceeds will help fund the contest winners’ trip to Italy.

Latest Galleries

FREE ALERTS & NEWSLETTERS

Social Studies

A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)

For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion

The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)

Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)

For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)