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AppTalk Frontline: Web vs Hybrid vs Native

This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these
…

This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Agenda:
14:00 Welcoming words, Karl Ots / Symbio
Responsive web
Dedicated mobile site
PhoneGap hybrid apps
Native HTML5 apps
Discussion & networking
Speaker:
Sebastian de Mel, frontend developer at Exove Oy.
Sebastian has been in the web business as a entrepreneur for over 5 years until recently when he joined the ranks of Exove Oy, whose customers include: Nelonen, Fiskars Bonnier publication and others. He studied algorithms in University of Tampere and has a Media-assistant degree. Technologies he uses in his daily work are: JavaScript (Underscore, jQuery, Zepto etc.), PhoneGap, eZ Publish, Drupal, Concrete5.

Transcript

3.
Speaker Sebastian de Mel, frontend developer at Exove Oy. Been in the web business as a entrepreneur for over 5 years until recently when he joined the ranks of Exove Oy, whose customers include: Nelonen, Fiskars, Bonnier publication and others. Studied algorithms in University of Tampere and has a Media-assistant degree. Technologies used in daily work:  JavaScript, Underscore, jQuery, Zepto etc.  PhoneGap  eZPublish, Drupal, Concrete5 3

5.
InitialquestionsDoesitmakesense?”According to AppsFires analysis, by the time you hit the 1000th app (as far as popularity), youre looking at only 1.76 percent of users with the program installed. Once you pass the 2000th program, the number of active installs is barely a blip on the radar.” Source:PCWorld(http://www.pcworld.com/article/181448/Apples_App_Store_100000_Apps_But_Most_Are_U nused.html) 5

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InitialquestionsDoyouneedit and doesitfityour business?Asked whether he lost a big promotional opportunity by leaving the iTunes store, he replied: “I don’t need Apple to tell the world the Financial Times is here. We’ve been here for 120 years.” He added that iOS apps don’t seem to be working for publishers, as they’re not bringing in enough revenue. Said Grimshaw: “I’m not sure it’s all that it’s cracked up to be.” Source: PaidContent.org(http://paidcontent.org/2012/05/23/ft-web-app-success/) 7

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Company Goal The appcanhave a differentgoals and the goalsshouldreflect the appsintendedoveralllifetime and audience. Budget Appscostoftenmuchmorethanwebsites. The dilemma in a budget is thatifyougo to cheep the endresultmightnotmakeanyimpact. Largeenoughbudget is key. ROI Appshave a smallerreach and each personSource: costsmore, however, youimpactcanbealsogreater. 29http://searchengineland.com/infographic-how-where-when-people-share-content-100539

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Development: Complexity In native approach you will have 3-5 different client projects and at least one backend. In hybrid you will have 1-2 different clients projects and at least one backend In web, you have one client side (if any) and one backend.Projects increase rapidlyWeb: 1-2 projectsHybrid: 2-3 projects, 50-100% increase from webNative: 4-6 projects, 300-400% increase from web 31

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PhoneGap Provides an ”chromeless” webbrowserswithaccess to nativecode In theory, youcandevelopeonce, useanywhere In practise, suffersfrom the sameproblems as anywebdevelopment (test on everybrowserenviroment) Good of rapidprototyping and developingapps Canbehard to get JS/HTML5 to mimicnativeexperience 52