Schwinn Doesn’t Exist by Ian Lurie

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Schwinn Doesn’t Exist

Ian Lurie Apr 14 2009

I’m not a vindictive person. OK, maybe I am. Waaay back in 1996, when I was a struggling entrepreneur (and what’s changed exactly?), I sent a long letter to Schwinn’s marketing department offering to build their site. They sent back a somewhat mocking reply. So when I happened to do a search today and discovered that their site only shows 4 pages to Google: …you’ll imagine I didn’t exactly weep. My schadenfreude is in spite of the fact that I won my first-ever BMX race on a Schwinn Scrambler, rode across New England on a Schwinn Varsity, and even tried sell their bikes in a store in LA before I realized they’d begun building bricks with wheels. Nice job, guys. Keep up the good work and even the nameplate will soon disappear. Congrats.

CEO

Ian Lurie is CEO and founder of Portent Inc. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech. Follow him on Twitter at portentint. He also just published a book about strategy for services businesses: One Trick Ponies Get Shot, available on Kindle. Read More

LOL! I love stories like this. :) According to an article I read years ago, the Milan Conservatory rejected the young Guiseppe Verdi. Years later, when Verdi was famous, they wanted to rename the school (or maybe a wing — I forget the details) after him. Verdi basically told them to go stick it in their ear. LOL, I love it!