Procter & gamble canada: developing scope advertising copy case solution, the assistant brand manager for procter & gamble scope brand in canada has to refine the work with the brand manager. Proctor and gamble scope case analysis 1) what significant changes have occurred in the canadian mouthwash market in the past three years the mouthwash. Procter & gamble co (b) case study solution, procter & gamble co (b) case study analysis, subjects covered brands consumer marketing product introduction sales promotions by john a. Procter & gamble global business when there are new developments in the change that seems to be in the scope of concern of the procter and gamble case study. Scope was introduced in 1967 by procter & gamble, is a green mint tasting mouthwash, and was positions as a great tasting mouth refreshing brand that provided bad breath protection.