Hollister models not so funny in Korea

Hollister Co., the surf-theme clothing chain owned by New Albany-based Abercrombie & Fitch,
took a spill during a recent store opening in South Korea.

It seems that some of the bare-chested male models that the company brought to Korea for
the opening misbehaved -- badly. An English language Korean news site, KoreaBang.com, reports that
some of the models made “squinty eyes” faces, flipped their middle finger to photographers and
mocked Asian pronunciation of English on their Twitter accounts.

Responding to the public relations gaffe, Hollister posted a note on its Facebook page
announcing that the company has fired the employees involved and apologizied for the offense.