Egypt conference to tell world Egypt is ready for investment

March 13, 2015 4:38 PM

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Egypt has been pumping up the hype for months for its international conference opening Friday, aimed at drawing investors from around the world. Television channels show a countdown clock to the start alongside heroic footage of factories and captains of industry. Ads for the gathering are blasted to passengers on incoming flights of the national airline EgyptAir.

President Abdel-Fattah el-Sissi has staked his legitimacy on fixing Egypt's broken economy, and it cannot be done without massive new investment. The conference is his government's centerpiece for showing that Egypt is ready for the world's business after four years of turmoil, starting with the 201...