Friends In Alaska

Friends of NRA is a fundraising program for the future of the shooting sports.

Matt Duff heads up to Alaska and takes the Friends of NRA Volunteer of the Year on a black bear hunt in the Whittier area. Afterward, Matt teams up with a young National Champion Shooter who is sponsored by the Friends program.

Offering a glimpse into what really keeps our firearm industries and traditions thriving.

Matt and Jessie Duff travel coast-to-coast to unveil one of NRA's best-kept secrets—the multi-million-dollar grassroots fundraising movement making up the heart of the shooting world, Friends of NRA. But Matt and Jessie aren't just attending banquets—they're going everywhere and exploring everything to uncover the unseen facets of the shooting sphere.