Yeah, that's almost $800 under Sony Style's price. And yeah, it's still an 11-inch screen. But one you'll want to lick, it's so saturated and thin. If you were already eyeing an XEL-1 for the bathroom I'm guessing the $800 isn't a huge issue, but as Taco Bell says, "why pay more?" No word on where this shot is from, so call your Club before heading out. Also good to know you can apparently pick up an eye exam at the same location, once the colors burn into your retinas. [Engadget]