The global blemish balm and color correction products market is
fragmented among a few global and many regional and local players. The
presence of many small- and mid-sized vendors has created a highly
competitive market place. The major players include Beiersdorf, Estée
Lauder, Johnson & Johnson, L’Oréal, and Shiseido. These players are very
competitive in terms of their product offerings and account for a
significant share of the revenue in the market. L’Oréal is based in
France, Beiersdorf in Germany, Johnson & Johnson and Estée Lauder in the
US, and Shiseido in Japan.

According to Brijesh Kumar Choubey, a lead analyst at Technavio for cosmetics
and toiletry, “Product innovations through technological
advancement is one of the fast-trending factor captivating vendors in
the market and enabling them to develop advanced blemish balm and color
correction products that generate better results.”

Top five blemish balm and color correction products market vendors

Beiersdorf

Beiersdorf is headquartered in Hamburg, Germany. The company produces
and sells personal care products. The company also offers self-adhesive
products and system solutions to various industries, craft businesses,
and consumers.

As of December 2015, Beiersdorf employed 17,659 people. It had over 150
affiliates with operations in Europe, the Americas, Asia, Australia, and
Africa. In FY2015, the company spent approximately USD 200 million on
R&D. It reported net sales of USD 8.35 billion in FY2014 and USD 7.42
billion in FY2015.

Estée Lauder

Founded in 1946, Estée Lauder is headquartered in New York, US. It is a
manufacturer and marketer of skin care, make-up, fragrance, and hair
care products. The company sells its products under the brand names
Estée Lauder, Aramis, Origins, Clinique, Bobbi Brown, MzAzC, La Mer, and
Aveda. The company also has licenses to sell fragrances and cosmetics
brands such as Donna Karan, Tommy Hilfiger, Tom Ford, Michael Kors,
Coach, and Tory Burch.

Johnson & Johnson

Johnson & Johnson was incorporated in 1887 and is headquartered in New
Brunswick, New Jersey, US. The company, along with its subsidiaries,
manufactures and sells an extensive range of products in the healthcare
and consumer industries. As of December 2014, the company had 126,500
employees across the world and spent USD 8.5 billion on R&D in FY2014.
It reported net revenue of USD 71.31 billion in FY2013 and USD 74.33
billion in FY2014.

L’Oréal

L’Oréal was founded in 1909 and is headquartered in Clichy, France. The
company manufactures and sells cosmetic products for women and men
worldwide. As of FY2014, the company employed a staff of 78,611 and
reported annual revenue of USD 29.95 billion.

Global reach: Extensive coverage of various markets has led to
improved sales, economies of scale, profit margins, and recognition on a
worldwide basis for the company. Headquartered in France, L’Oréal has
operations across Europe, North America, and Asia. Its sales locations
provide the company with a high level of flexibility and proximity to
its customers. Geographical diversity enables the company to mitigate
risks associated with overdependence on a specific market. It provides
the company a wide customer base, strong brand presence, and growth
opportunities across emerging markets.

Shiseido

Shiseido was founded in 1872 and is headquartered in Tokyo, Japan. The
company produces and sells cosmetics, accessories, and toiletries. It
also produces and sells health and beauty supplements and OTC drugs.

Strong R&D capability: Shiseido focuses on R&D to develop new
technologies and products. Its key focus area is physical chemistry,
which includes raw material development, formulation technology,
fragrance development, tools and equipment development, and
measurement/visualization technology. Through R&D, the company not only
extends its product portfolio but also licenses or acquires externally
developed technologies to be used in its product lines. Its R&D
capability enables Shiseido to strengthen and expand its product
portfolio, which drives its top-line performance.

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value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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