“A significant part of our mission at American Atheists is building up and empowering communities of atheists everywhere, nationwide,” said American Atheists President David Silverman. “Separation of religion and government is a major problem in Puerto Rico — just this month, an unconstitutional police blockade in Santa Isabel stopped 800 cars just to hand out religious pamphlets and offer prayers from on-duty officers. We intend to foster recognition of the Latino atheist community and the need, both legal and moral, for religious neutrality in government.”

I like the image. It features local atheists and isn’t antagonistic (though I’m sure some Christians will find a way to take offense). More importantly, it reaches out to a demographic not usually targeted by atheist billboards. I’m curious to see if it’ll lead to an uptick in conference registrations.