These are design ideas for a re-branding project we were given in the 1st semester of 2nd year. This was our first ever live client brief. We were briefed by Pearlfisher, a company that has re-branded brands such as Green and Blacks chocolate, Absolute Vodka, Famous Grouse whiskey, Stella Artois beer and Innocent smoothies for example.

This was a group project and for this brief we had to research brands that weren't doing so well, and come up with a way of re-branding them into being a beter company.

We chose Snapz. Snapz is a company that produces healthier crisps by substituting the potato crisps for parsnips and apples.

We aimed this product at kids to get them to start eating healthier crisps for their lunches. However, we felt the crisps wouldn't sell if they had 'HEALTHY' branded all over the packet design. We therefore decided to use different characters for the different flavours of crisps. The flavours were Daddy's Cheesy Beans, Grandma's Bramley Apple Pie, Granpa's Fish Finger Butties, Aunties Toffee Apple and Mummy's Sunday Dinner.

Observational drawing using inks. I chose to use brown ink as it wasn't so harsh on the paper. It was like drawing with a mid-tone and I really like the way it has turned out.

In the first image you can see I have drawn a man who was sitting reading a book on his lunch break. He was wearing a funny hat around his head so he seemed a good character to draw. You can also see an image of an eye. This is my eye, I used a mirror in front of me to draw from observation as we weren't meant to be using photographs or other imagery.

In the 2nd image used 3 lads as my subject. One was wearing a cap, so it gave me something different to draw. The other had well groomed facial hair, which gave a lot of personality to the drawing, and the 3rd had a small, neat afro hair cut.

I have chosen to specialise in illustration as I felt this is what would suit my talents best. Illustration combines drawing, painting, printing and photography, all of I am competent and believe I have talent in. The below images are from the 1st illustration module we were given at uni. They were quick drawing exercises aimed at 'loosening' our drawing arms up! For these images i have used different drawing techniques ranging from drawing with my left hand (wrong hand) to drawing with my eyes closed, using different mediums, for example biro pen, ink and pencil.