Mars Consolidates Accounts in U.K., Europe

LONDON – Mars has consolidated its $9-million U.K. ice cream bar business at Saatchi & Saatchi/London. The business on the Continent will be handled by Backer Spielvogel Bates. D’Arcy Masius Benton & Bowles and Grey both lose out in the deal.Copyright Adweek L.P. (1993)