SAS RECHARGE 2019 interviews: James Fry, Base Aparthotels

Taking a "meaningful approach" to sustainability, James Fry of Base Aparthotels describes how his company takes a proactive approach to doing the right thing when it comes to the environment and social justice. As a key pillar for Switzerland-based Base Aparthotels, sustainability runs through every aspect of the brand, operations and guest engagement. Filmed at SAS RECHARGE 2019 in Berlin.