Video: Love at First Sight

Bees buzzing, frogs hopping, Dylan Sherrard making goo-goo eyes…it’s a different type of bike promo video. There’s not even a note of dubstep to be heard. The message behind the video, however, is also noteworthy: Kona has two new wallet-friendly trails bikes –the 120 travel Precept ($1,600) and 140-millimeter Precept DL (1,900) models.

The Precept bikes feature very similar geometry to the new Process bikes, but are configured around a swing-link style frame design that borrows more from the Satori than from the Process. The new Precept bikes are also outfitted with a more economical mix of components.