Update: Juventus has shared more applications of the new Juventus crest, including a close-up of the Juventus 2017-18 home jersey, an Adidas ball and a neat wall display made up of boots by the three-stripe brand.

Out of nowhere, Italian giant Juventus this evening launched the new Juventus 2017 logo. A very abstract design overall, the new Juventus logo caused a lot of a stir online - it will be used on the Juventus 17-18 kits.

Juventus 2017 Logo

This is the new Juventus logo to be used from the start of the 2017-18 season.

Simplifying things, the new Juventus logo is kept only black and white. The letter 'J' is worked into the new Juventus 2017 logo on the left side.