In this talk, Anna Blaylock from the Netflix Design Team shares a detailed overview of the design testing process at Netflix. Anna looks at how Netflix encourages new users to join the service, and how it becomes increasingly personalised as you use it.

One of the most talked-about stories of the week is Facebook deciding to rely fully on an algorithm for ‘Trending Topics’ (and the debacle that created). In this context, and given its recently announced efforts to reduce clickbait, Maria Konnikova’s 2014 article for The New Yorker seems even more relevant now.