There’s a longstanding belief that natural personal care products aren’t nearly as effective as conventional brands. And if you’ve ever had a bad experience with natural deodorant, you might be inclined to agree. But don’t be fooled. There are plenty of earth-friendly self-care products that perform just as effectively (if not better) than their drugstore counterparts. Take Herban Cowboy. This healthy, natural grooming line will keep you looking (and smelling) your best—and all without the worry that your personal care routine is negatively impacting the planet. With botanical-based formulas and recyclable packaging, the brand continues to prove that living close to the earth can be a very good look. Here’s what you should know about this forward-thinking line.

The History of Herban Cowboy

Founded by Luke and Lisa Vukmer in 2000, Herban Cowboy had meager beginnings. The company was launched with just a few thousand dollars and “headquartered” in a log cabin with no internet. But the Vukmers were determined to create healthy, cruelty-free grooming products that were just as effective as conventional product lines. After years of countless hours of hard work (that even involved hand-filling their own product bottles), the duo developed a collection of formulas primed to change the personal care industry for the better.

Herban Cowboy Company Mission

Herban Cowboy is committed to offering personal care products that are both healthy and have minimal environmental impact. The brand believes that small changes in one’s everyday routine can have a long-term dramatic benefit to both a person’s health and the environment. That’s why every Herban Cowboy product is formulated using vegan ingredients and packaged in recyclable materials.

Benefits of Herban Cowboy

Herban Cowboy products smell great and are just as effective as the personal care products you find at the drugstore, but there’s one crucial difference: The brand puts skin health and the health of the planet above all else, from formulation to production. Here are just some of the innovative benefits you can expect with every Herban Cowboy product:

Formulated with natural, botanical-based ingredients like rosemary, sage, and lavender

Top Herban Cowboy Products

Let’s face it: Some natural deodorants stink. But this odor-fighting stick is different. Not only does it provide maximum protection against body odor, but it uses skin-healthy ingredients like aloe leaf juice, rosemary extract, and rice starch.