Cultural differences in Ghana

You will meet with different cultures when you start doing business abroad. You'll be more likely to succeed if you're aware of these differences.

Advice

Being familiar with local customs will help you deal successfully with foreign business partners. Mission staff can give you tips and advice. They know the local business culture and can work with language and cultural barriers.

Misunderstandings

Sometimes we even have difficulty understanding business partners from neighbouring countries. This is less likely to be a problem if we understand their background and culture.

Differences

How should you approach your business partner? Are relations hierarchical or egalitarian? Do you need to follow strict rules on etiquette, or is a relaxed approach the norm? Doing business is easier if you know the unspoken rules of conduct.