1. A book can be made for even the most unique names

Know a kid with a name you can’t find in shops? Well, letters are the building blocks of this book, so not only does it work for any child’s name, their name actually shapes the story. The team even decided to give short names extra bits of story, so Tom won’t be short-changed compared to his sister Christabelle.

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2. There are over 50 character stories to choose from

For each letter of the child’s name, you can handpick a fantabulous character to pass on a particular moral you’d like your little one to learn. Like, bravery, generosity, acceptance and so on. So there’s a real sense of authorship when making your book. Elephant, Elk or Eagle… choices, choices.

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3. It turns anyone (yes, even you) into a master storyteller

The way the book is put together makes it a doddle for adults to create a magical experience for a child they care about (yes, even those who haven’t written a story since school). This creative connection sparks a closeness that jelly beans just can’t buy. And let’s be honest, we all have a creative spark inside us.

4. It helps any child to discover their identity

Each letter of the child’s name makes up its own story segment, taking the young reader on a quest of self-discovery. They don’t just find their name. It gets them thinking about who they are and what makes them… them.

5. Over 2.7 million people worldwide have fallen in love with it

6. Every creator can add their own personal message

A dedication page may sound simple enough, but here it’s a wonderful opportunity to add a nugget of personal wisdom to support the central message of the book. To write an utterly original passage about the adventures you hope the child will go on to find out who they are.

7. It’s so clever, it feels like magic

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8. It will live with the child for a lifetime

Because the story is based on their name, every child and their parents will treasure it. Its uniqueness means it can’t be passed down to a sibling. And it’s often bought as a gift to mark a special moment in the child’s life. So this is no novelty item – it’s a piece of the child’s upbringing.

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9. It creates a heart-popping moment of discovery: “It’s about me!”

That WHAM! instant the child twigs that they were the main character the whole time… it’s priceless! One of those moments to look back on with tingly fondness, happily ever after.