International Journal of Electronic Marketing and Retailing

The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.

Objectives

The objectives of IJEMR are to attract and publish original theoretical and practical manuscripts from academics and professionals from all disciplines regarding a wide range of contemporary issues in e-marketing and e-tailing. The aims of the journal are to disseminate knowledge, provide a learned reference in the field and facilitate communication between academics, research experts and executives. IJEMR favours qualitative studies but does not preclude any methodologies and is open to any conceptually rigorous approach.

Readership

Academics, researchers, professionals, and executives engaged in e-marketing and retailing.

Contents

IJEMR publishes cutting edge, high-quality and original results, methodologies, theories, concepts, models and applications from academicians, researchers and professionals on any aspect of electronic marketing and retailing. Special Issues devoted to important topics will be published occasionally

Editor in Chief

Dominici, Gandolfo, Business Systems Laboratory and University of Palermo, Italy(gandolfo.dominicilibero.it)

Associate Editors

Bechter, Clemens, Thammasat University, Thailand

Caputo, Francesco, Masaryk University, Czech Republic

Di Fatta, Davide, University of Palermo, Italy

Editorial Board Members

Alarcón-del-Amo, María del Carmen, University of Murcia, Spain

Basile, Gianpaolo, Business Systems Laboratory, Italy

Ersoy, Nezihe Figen, Anadolou University, Turkey

Gajewska, Teresa, Cracow University of Technology, Poland

Healy, Jason, National College of Ireland, Ireland

Heydari, Nastaran Haji, University of Tehran, Iran

Kaufmann, Hans Rüdiger, University of Applied Management Studies Mannheim and University of Nicosia, Germany

Kumar, Ashish, Aalto University, Finland

Löbler, Helge, University of Leipzig, Germany

Matić, Matea, University of Dubrovnik, Croatia

Ourahmoune, Nacima, KEDGE Business School, France

Pace, Stefano, Kedge Business School, France

Pagani, Margherita, EMLyon Business School, France

Rashid, Tahir, University of Salford, UK

Rezaei, Sajad, Universität Hamburg, Germany

Rinallo, Diego, Kedge Business School, France

Roma, Paolo, University of Palermo, Italy

Scozzese, Giancarlo, University for Foreigners of Perugia, Italy

Skarzauskiene, Aelita, Mykolas Romeris University, Lithuania

Vernuccio, Maria, Sapienza University of Rome, Italy

A few essentials for publishing in this journal

Submitted articles should not have been previously published or be currently under consideration for publication elsewhere.

Conference papers may only be submitted if the paper has been completely re-written (more details available here) and the author has cleared any necessary permissions with the copyright owner if it has been previously copyrighted.