Review of the supply base and markets for a major milk processor

Our review of a major UK milk processor, undertaken for the Royal Agricultural University, included an appraisal of the farm supply base and the national and international factors impacting on this including global milk supply, processor and retailer contracts, household demand and consumer behaviour. This was underpinned by a cost:benefit analysis of mechanisms for balancing supply and demand, and supplemented by an examination of future opportunities for market development.