A scorpion and a frog meet on the bank of a stream and the
scorpion asks the frog to carry him across on its back. The
frog asks, “How do I know you won’t sting me?” The scorpion
says, “Because if I do, I will die too.”

The frog is satisfied, and they set out, but in midstream,
the scorpion stings the frog. The frog feels the onset of
paralysis and starts to sink, knowing they both will drown,
but has just enough time to gasp “Why?”

Scaling business growth is one of the key components that separates the winners from the losers in the startup world. Nothing is more hampering on business growth than an inability to garner more customers, more quickly. It’s make it or break it when it comes to having the customer acquisition, especially when resources are constrained and the business is in its nascent stages. It is such stages, where the company is using bubble-gum and duct-tape to bootstrap their way out of expensive startup capital that some of the most brilliant ideas are born. In fact–according to Malcolm Gladwell— it’s in this gutter of no man’s land that true innovation is truly born. The cliched mantra holds true: necessity is the mother of invention.