We’ve all been Google’d…. We’re not talking about someone looking us up on the search engine, we are referring to the incredible impact Google has had on (dare I say it) our lives, as well as the internet itself. “Google It” has become one of the most common phrases in modern times. It’s dominated SEO’s thoughts, probably dreams and almost certainly nightmares! How do we rank well on Google? How can we get to the top of Google? Quite amazing when you consider it wasn’t even the original search engine (not by a long shot, who remembers Archie?).

SEO is dead, unnecessary, ill fated, doomed. Blah, blah, blah. Everytime Google lays out a new hurdle to jump the it's the same old story and an obituary style blog post is written. But this just isn't the case. SEO isn’t dead it’s a zombie, ever feasting on Google algorithms in order to gain strength. The SEO Zombie gains power with each new hurdle as tactics and strategies are always having to be adopted.

Unique quality content is essential for search and social. Duplicate content dents your chances of achieving high SERPs at best, or penalises your site at worst. Search Engines do test for the uniqueness of copy. If your content is similar to another, your site can be subject to duplicate content penalty. Read on to find out what is considered duplicate content and why you should avoid duplications at any time.

If you are writing and publishing content for websites you should be writing and publishing your content so it is optimised for Search Engines. Search Engine Optimised (SEO) copy is a little more work but could reap massive benefits. Importantly, expert SEO copywriting is a prerequisite for achieving solid Search Engine Ranking Position (SERP) success. Search Enginesneed to understand what your page is all about as much as your visitors. Writing copy for SEO does not have to be a compromise. Read our top ten essential steps to write successful copy for SEO:

Google seems to think that the archetype English person is an extremely unpleasant one. Have they lost the plot or has their algorithm encountered another ghost in the machine? Just type in 'English person' into the Google Search Engine and you will see what we mean.

Search engine optimisation doesn’t exist in a vacuum, the relationship between search engine optimisation (SEO) and Social Media is symbiotic in nature; meaning that the relationship benefits both parties. The cycle of interaction between social media and SEO starts with the publishing of quality content; content that is interesting, readable, succinct, well-written, and persuasive.

How much have SEO principles really changed? The blog sphere, tech and marketing forums are full of posts talking about the latest changes to search engine algorithms, link building techniques, social media advice, all aimed at giving you new topics to worry about when optimising your website.