about us

The Mission: Empower OneGreenThing Superstars

EcoMyths Alliance empowers each of us to make greener choices in our daily lives, specifically by doing OneGreenThing at a time. We accomplish this by making environmental science fun, accessible, and wait for it…encouraging. Yes, our actions do matter! Doom and gloom, smell ya later.

Our vision is that green living will become mainstream and routine—instead of something perceived as extreme or hard. By overcoming the overwhelmingly negative messages surrounding environmental issues, we reveal how simple, positive steps really do add up to a cleaner, greener world.

The Backstory: Aligning the Stars

We’ve been busting environmental myths since 2009, thanks to expert intel from our Partner groups and valued guidance from the following folks: