The Smarter Marketer Difference
Most firms try to sell you a new website. We're not interested.

Are high-end websites that drive business something that we do?
Of course. In fact, they’re a big part of what we do.

That said, most people do things backwards.
We don’t.

A key paradigm in allowing us to help ensure your success it to get crystal clear on your overall vision, marketing strategy, execution plan, strategic performance indicators, and marketing feedback loops for your business. Only once we “begin with the end in mind” can we make the best suggestions for how to achieve your goals.

A website is a marketing bullet. Your marketing plan is your gun.
The wrong bullet in the wrong gun will never hit a target.

Think of your business as the Navy. We are the Navy Seals.
We do it better, faster, leaner, and meaner.

MIKE MATHEWS, THE SMARTER MARKETER

THE SMARTER MARKETER FACTS

21

Years Creating Marketing WINS

538

SUCCESSFUL TARGET MARKETING PROJECTS

326

SUCCESSFUL INDIVIDUAL ONLINE MARKETING CAMPAIGNS

178

RAVING FAN CUSTOMERS CREATED

OUR CUSTOMERS WIN.
ISN’T IT TIME TO LEVEL-UP?

Since 1995, Michael Mathews and his teams have helped our customers stand out from the crowd of their competitors and build real success online. We focus on (and/or help you get pristine clarity on) your overall marketing plan, your business and your objectives to make sure that your online solution is right for you and your customers.

While serving the marketing needs of businesses in all niches ranging from start-ups to Fortune 500 clientele, Mathews' greatest unique specialization is working with businesses, venues, and individuals who’s predominant focus lie in the ability to put their prospective customers in “buying state.”

The reality is that people do not buy a product or a service. People buy what THEY FEEL THE ARE GOING TO GET FROM A PRODUCT OR SERVICE. We excel in ensuring that your business is able to do that online.

By implementing technologies, skillsets, and personnel generally available to only the top 1% of digital marketing firms in the world, The Smarter Marketer continues to leverage those key advantages to create extraordinary on- and off-line marketing and business growth success for select relationship-based customers with which we have the privilege to work with.

Laser-Like Focused Marketing Direction On-Demand, % 100

Affordable, Local + Target Market Domination on Auto-Pilot, % 90

Highly Targeted, Warm-to-Hot Lead Generation, % 85

Website Design, % 80

Video Production, % 72

Facebook Ad Targeting + Management, % 90

Google + Bing Campaign Management, % 73

Search Engine Optimization, % 87

We Take The Guesswork Out of Online Marketing.
We Make Sure You Win.
Here's How.

MARKETING DIRECTOR ON-DEMAND

Guesswork be gone. We help you get crystal clear where you're headed, how you're getting there, who is responsible for what tasks and by when. Laser-like strategy, performance indicators, feedback loops and accountability.

WEB DESIGN

People don't buy a product or service. They buy what they FEEL THEY ARE GOING TO GET from a product or service. Our stunning designs engage the user and put them in buying state while built technologically correct to drive business.

BRANDING

Branding is NOT your color scheme, logo, and what YOU think you are. Branding is what and who YOUR CUSTOMERS think you are. Businesses fail because they create for themselves; not their customer. Yours won't.

TARGETED LEAD GENERATION ON AUTOPILOT

If your website is not plugging into your perspective buyer's emotions and generating warm to hot targeted, pre-qualified leads each and every time on auto-pilot, you are leaving money on the table. And probably lots of it.

LOCAL + TARGET MARKET DOMINATION

Owning your target market is not hard. It's a matter doing simple things in the right sequence each and every day. And most can be done on autopilot. We help you WIN in your local market - even if no one's ever heard of you.

VIDEO FOR BIG MARKETING WINS

The average Facebook user watches an astonishing 12 minutes of video per day. Add YouTube's numbers, the domination of video marketing is astounding. And there's not a close second. We leverage video tech for major profitability.

Real Customers. Real Wins. Real ROI.

“Mathews gave me my dream site. We looked all over the country for a firm that could give us what we wanted. All along, he was right in our own backyard.”

Real Customers. Real Wins. Real ROI.

“Just in case anyone asks if your websites and online marketing efforts are effective, I am now teaching everyday solid – including Saturdays – with only the caliber of students I choose and have easily increased my rates thanks in large part to the work you have done for me.”

Real Customers. Real Wins. Real ROI.

“Professional. Technically savvy. Mathews delivered a great website and marketing materials for the ISC.”

ALLEN WESTERFIELD, President | Imaging Supplies Coalition

Real Customers. Real Wins. Real ROI.

“Mike, you are SO GOOD at these sites! You’ve done an incredible job and I love the layout of my website! Thank you for your hard work, honing in on exactly what I wanted to create and taking it to a whole new level!”

Real Customers. Real Wins. Real ROI.

“When our website for Stages Productions was in need of a major overhaul, we contacted several developers to get their input and cost to do the job. These days, everyone is supposedly a ‘web expert’ and we got the usual array of sales pitches from too complicated to too expensive! Thankfully, we found Mike Mathews. From concept to development of the new site, he was always courteous, professional and, most importantly, accessible during the process. We love the new site and our clients have really noticed the difference in the quality of the design. And the proof is in the significant increase in sales and bookings!”