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Is Your Brand Missing Out On Reddit? (Part 2)

With over 200 million visitors viewing almost 8 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. This presentation will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

14.
And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and
make a better, informed decision, that’s really the win,
because financial literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know
about financial terms and how can we help.
#SEJSummit
#Searchmetrics

27.
 Identify the right people to run your campaign
 Review similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience
#SEJSummit
#Searchmetrics