Maybe the name is not very original, but let me assure you that my opinions on the beer are. If you are not shy of trying new beer, I am quite sure that I will have something for you.

Donnerstag, 23. Februar 2017

Beer Revolution in a plane - Sweet Water Extra Pale Ale

There is no beer revolution. Yes, I know this
sounds provocative, and like shooting in my own foot. And, yes, I would like
that the beer revolution happens.

But, there is no beer revolution.

Revolution changes the world. In the case of beer,
the least what should happen is that majority of people stop drinking weak
concern lagers and decide to start buying craft only. See any of the market
analysis. Large concerns have the lion share. They control all mass events,
sport, music concerts etc.

This is happening even in countries with very, very
powerful craft scene and humongous number of breweries.

USA (4000 craft brewers) -Super bowl is controlled
by Anheuser-Bush.

Belgium (180 craft breweries and beer culture on
the UNESCO list) – all bigger events and football league sponsored by Juliper (concern
pils).

Poland – one of the raising starts of the beer
revolution – Zywiec and Tyskie (in all flavors) take most (if not all) events.

I will stop right here. The fact is that I am
sensitive to any signs of craft beer getting to a mass market. It is because I
was more than pleased to see that Delta is serving craft beer on their
trans-Atlantic flights:

Sweet Water Brewing Company – Extra Pale Ale.

With all the honesty, I can say that it’s the best
beer I have ever had in the plane;). On top its very decent pale ale, aromatic,
hoppy well balanced and bitter enough to satisfy me. Good job both Sweet Water
and Delta!