Cena, famous for wearing brightly colored costumes while
wrestling, has been promoting Fruity Pebbles ever since Dwayne
"The Rock" Johnson started calling him Fruity Pebbles in the
ring. In fact, if we are to directly quote him, before a
fight Johnson told
Cena to "enjoy your fruity pebbles, you Yabba Dabba b---h."

When WWE and Post, the parent company of Fruity Pebbles, made an
endorsement deal after Johnson's spontaneous quip in January
2012,
@The Rock Dwayne Johnson tweeted "I assume my royalty check
for this is in the mail #YoureWelcomeJohn."