First thing, I don't have cable/satellite TV (I do have a bitchin' antenna, though!).

Has there been any sort of commercial push for the Switch? If you aren't an avid follower of video games, would you have any idea that Nintendo has a new console coming out? I saw the so-so Superbowl ad, but that's all I've seen. How do they market to the masses? Do they? It comes out in one week, and if I didn't follow the interwebs, I'd have no idea that this thing is coming out... Does this matter? Does anyone who would ever want one keep up with this stuff on the internet?

I see a lot of signs in the stores. Haven't seen anything on TV other than the superbowl ad, but I pretty much stick to history, discovery, and animal planet if I am watching anything. I thought it was supposed to be a big push for an older group? I guess not that old lol.

Seriously though, most of the people I know who arent gamers dont know anything about it.

Showing the ad in movie theaters is a great way to get the word out, but I'm not all that sure if there are a lot of non-gamers who know about this. My dad is kind of a non-gamer (he played some NES over the holidays, and was frustrated by golf) and he only really knows about it because of my uncle posting about it online.

Non-gamers knew about the Wii, and I believe ads for it were everywhere long before it came out. I've seen the super bowl commercial replayed on cartoon network a few times, but that's it.

1) It highlights couch co-op2) It highlights motion controls3) It highlights being...sort of portable? It shows the Switch on its kickstand with people playing looking at the 6" screen instead of a television. It never shows the Switch in one person's hand playing it like a portable. So, it really is being marketed as a console you can take outside.