Hyundai to Review U.S. Ad Accounts

Updated Jan. 28, 2002 3:11 a.m. ET

Hyundai Motor of America, a unit of South Korea's Hyundai Motor Co., has placed its national creative advertising account on review; the work has been handled by Cordiant Communication Group PLC's Bates USA since 1986. Annual billings are estimated at more than $130 million. Bates has been invited to participate in the review. Bates continues to handle creative responsibilities for the brand in about 20 countries and creative duties for the Hyundai dealer associations in the U.S. The car maker also has consolidated media buying duties for its Hyundai and Kia brands with Carat, a unit of London's Aegis Group PLC....