Knowledge Base Articles

The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses.
Why distributing promotional gifts is an ultimate business strategy?
Experts online believe that promotional products are an ultimate business strategy becau

Stainless steel water bottles can make an excellent part of a
promotional or merchandise campaign. Due to their long durability and
lifespan, these bottles are certain to last for years, especially if
they are treated properly. Unlike plastic bottles, which may contain
Bisphenol-A and are very difficult to clean, stainless is easy to clean
and is often preferred by institutions that require the strictest
hygiene guidelines. Because stainless objects do not retain bacteria
when washed properly, these bottles are ideal for long term use. This is
particularly important for those who participate in group sports or
activities that may involve exposure to a lot of germs and bacteria. In
order to was a bottle correctly, warm water and soap should be used and
the bottle rinsed several times to ensure there is no soap residue left
inside the bottle.
When you are selecting which stainless steel
water bottles to use in your campaign, there are a few thing

Everyone is looking for a way to inexpensively promote their
business. In a slowly recovering economy, it is more important than ever
to find ways to promote your business without emptying your bank
account, but you also have to consider uniqueness. As such, you want to
utilize a more unique tool, one that will take your customers and
potential customers by surprise.
Often the most useful promotion
techniques are the least expensive. Generally, business owners will try
to promote their business using expensive, high-volume techniques like
commercials or billboards. What many business owners don't realize,
however, is that potential customers tend to ignore such messages. They
listen to their friends. If a potential customer sees a promotional item
for your business in the hands of their friend, they are much more
likely to visit your business than one they hear about on the radio.
Read on for a very inexpensive promotion strategy, that will hel

There is a huge range of products on offer if you are planning to buy wholesale Promotional Products from China. From cell phones to home appliances, everything is available through online and can get shipped to your place, be it anywhere in the world. Retailers and businesses all over the world are now making use of this opportunity to buy wholesale from China and do retail selling at their local markets to enjoy a bigger profit margin.
Promotional Drink Wares
Car audios are one of such electronic appliance, which are available at a very cheap rate from China. If you order in bulk, it can further reduce the cost when compared to the other leading brands. Many of the automobile manufacturers as well as car accessory suppliers are now ordering car audios from China in bulk. Previously, people were a bit doubtful about the quality of China products, but now this concern is fully out of question as the products from China have now proven their worthiness

Taking advantage of imported goods has always been a winning card
when it comes to small businesses, the basic concept behind doing
business with offshore companies is that they are able to provide a good
product which has a lower cost of production thus bringing down the
expenses of those who purchase such imported goods. When it comes to
promotional products for medium and small businesses buying items in
bulk is a great idea to the fact that they are a lot cheaper because
they are sold and purchased at wholesale prices which again increase the
revenue margin and drives down expenses.
Cost Effective Solutions
When
it comes to marketing and advertising small businesses are always
looking for new ideas and marketing techniques which are effective and
at the same time don't cost too much to execute. The basic idea behind
promotional product marketing is that such products must be able to
deliver to your advertising or your message time