The Apple iPhone announcement for the iPhone 6s came out yesterday, September 9th, 2015. I’ve waited patiently with my iPhone 5s, 64 GB, using it for my YouTube videos, podcast recording (at times!), and most of all my smartphone photography.

As a photographer and marketer, I’m really excited about any way I can improve my visual marketing with the touch of a button, making it super easy to take incredible photos that people can’t help but sink their eyeballs into.

Live streaming on Periscope is just like performing in front of a live audience. The only difference is that your performance is going over a wi-fi connection instead of face to face. Podcasting is somewhat different in that the audio is probably edited in some capacity, but it is your performance that is being heard by many listeners upon download, so there is somewhat of a delay that provides some forgiveness to the podcaster. And presentations, well they can be live or they can be pre-recorded as a webinar or even a YouTube video, that can still be edited.

For seven years, I was a jazz vocalist that managed my own seven piece band. I booked our group regularly, not only clubs, but performing arts centers, in addition to all the other tasks involved in managing a working band, including publicity, song selection, CD production and so on. I can tell you the reason that our venues and audiences kept getting bigger and bigger.

Periscope is the hottest way to broadcast live online and engage your audience. It is also a way to captivate a completely new audience, authentically.

With Periscope, the world seems more flat (as Thomas Friedman would say), connecting us with others throughout the world on a variety of topics, live. Even bands are connecting with audiences and sharing their music on Periscope (definitely check out @Rush on their 40th anniversary tour, they do an amazing job, in landscape format so you can experience parts and pieces as if you were really there).

Periscope a new technology that’s been around for a few months now really going to change the way that you communicate for your business with your audience. Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Periscope is a new technology that’s been around for a few months now but it’s a technology that’s really going to change the way that you communicate for your business with your audience.

Potential customers, leads, even your community that you already have in social media gives you a new way to communicate with the through a live medium.

Now what is Periscope? Periscope is this platform that’s operated on your mobile device. They have an iPhone and an Android version. All you need to do is to just download the Periscope app to your phone and you just start recording.

This episode is devoted to showing you how you can shoot smartphone video, not specifically with a professional camera, but with a smartphone. I truly believe you don’t have to shoot professional photographs or professional video. People love who you are – an authentic. And if that smartphone camera is always by your side, they really are happy to consume the visual snippets of your life that you have to share with them of your business.

To learn more about my new book Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Get More Customers, click here.

Everyone with a smartphone is familiar with the term “selfie,” but most people never thought of using their smartphone as a powerful visual marketing tool. With this simple step-by-step guide, you’ll learn how to captivate your audiences with smartphone photography and never miss an opportunity to market your business online again.