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Warner Bros. Official SDCC 2016 Bags Revealed

Just #Blipp it! Warner Bros. and Comic-Con® are once again teaming up on the official bags of SDCC, with 18 different versions for fans to enjoy, and this year, the cool convention carriers come with a hidden secret — an interactive, augmented reality experience courtesy of the visual discovery app Blippar. This year, it’s not what’s in the bag, but what’s on the bag — and just a few simple steps will allow fans to unlock the surprise content, using the Blippar app on iOS and Android devices.

For 2016, there will be more options than ever — 18 bold new designs — for fans to collect their Comic-Con swag in one super-cool, ultra-convenient and, now, interactive backpack-style bag. The bags are distributed to fans when checking in at the show, and this marks the seventh year that Warner Bros. is providing the official bag of the world’s leading comics and pop culture convention.

To experience the special content from the bags, fans can download the free Blippar app to an iOS or Android mobile device, then scan the bag using the device’s camera via the Blippar app to unlock the exclusive augmented reality experience.

Each of the 18 different editions of the 2016 Comic-Con bag features three panels of artwork, designed by Warner Bros. Worldwide Television Marketing. On one side of the bag is a Velcro-fastened cover flap featuring iconic show-related imagery that opens to reveal a second unique show-related design; the all-new Comic-Con 2016 official design appears on the opposite side.

More than 135,000 bags have been produced and will be provided to Comic-Con attendees throughout the convention.