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Let’s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?

to your RSS feeds. Valuable content will get you powerful links. I will share with you an example of a parenting site that we we are working on. One of the terms we wanted to be found for was baby products.

e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts e.g If you sell Bikes, have a different section for different types of bikes and one for Bike Parts

3.
Inside Google <ul><li>Why Google Rules the web… </li></ul><ul><li>Google has made 550 changes to it’s algorithm in the last one year </li></ul><ul><li>Google Caffeine </li></ul><ul><li>80 : 20 Rule and 7 Golden Rules to get Google Love </li></ul>www.Search Engine Rankings.com.au

4.
Inside Google… <ul><li>Google’s challenge is to : </li></ul><ul><li>Crawl a large chunk of the web </li></ul><ul><li>Index the resulting pages </li></ul><ul><li>Compute how reputable those pages are </li></ul><ul><li>Rank the returning pages according to users queries as quickly as possible </li></ul>www.Search Engine Rankings.com.au

5.
Inside Google Caffeine <ul><li>Making user* feedback the key to new Google </li></ul><ul><li>As of April 23 rd , Google Caffeine has gone live </li></ul><ul><li>With this Google has launched a new generation of search. </li></ul><ul><li>So what are the changes? </li></ul><ul><li>* : Webmasters & Powersearchers </li></ul>www.Search Engine Rankings.com.au

8.
Increase in links <ul><li>How many new links did your site get? </li></ul><ul><li>Why should anyone link to your website? </li></ul><ul><li>Subsciptions & feeds. </li></ul><ul><li>Get a community around your website. </li></ul>www.Search Engine Rankings.com.au

9.
Thematic Content <ul><li>Group the content in your website into sections </li></ul><ul><li>Each section should have a specific theme. </li></ul><ul><li>Don’t have unrelated themes on the same website. </li></ul>www.Search Engine Rankings.com.au

10.
Social Media <ul><li>Create a community around your website </li></ul><ul><li>Start with Blogging </li></ul><ul><li>Position yourself as a thought leader </li></ul><ul><li>Have a facebook business page </li></ul><ul><li>Use Twitter to increase your reach </li></ul>www.Search Engine Rankings.com.au