A suggestive advert for streaming service Spotify which aired during a Britain's Got Talent ad break has raised eyebrows.

In the advert, which was shown during Saturday night’s show, sparked controversy - but also delight - among viewers.

The commercial for the Spotify Premium For Family package showed a locked bedroom door, with a teenage girl carefully placing a speaker outside the door - which was playing Justin Bieber ’s Love Yourself.

The girl looks to camera and says, “Yep, Bieber’s Love Yourself. I think we all know what’s going on in there.”

Some viewers were taking aback by the suggestive ad, with one saying: “Spotify "family" advert - about things inappropriate for children?! During BGT which kids obv watch!? How are these getting past ofcom?!”

Another noted: “That advert is a disgrace @Spotify. You should be ashamed!!!”

But others were thrilled with the joke, saying, “Spotify - Door. Best advert I’ve seen for ages.”

"Oh my god @Spotify just dropped THE BEST ADVERT in the @BGT ad break," added another Twitter user.

Justin's song was seen as controversial by some viewers - but others thought it was genius (Image: PA)

Some didn’t get the joke, with one Twitter user commenting, “I’m confused by the Spotify advert. What is the person in the room so obviously doing whilst listening to Bieber? I don't get it.”

Spotify’s customer support account, @Spotifycares responded to some of the offended, explaining, “We took inspiration from family life's more offbeat moments. We didn’t mean to cause offense. We’ll pass your feedback on.”