Microsoft Advertising has rolled out a new Windows Phone 8 advertising SDK that will help make more money for Windows Phone app developers by supporting a richer set of ad experiences.

Over on the Microsoft Advertising Blog, Chris Ponath wrote, “The rich media ad formats will feature Expandable Ads that can include click to video and click to image capabilities. These ad experiences deliver immersive experiences that engage users within the app experience.”

Read more about how to download the new SDK, update your app with it and submit it to the Windows Phone Store on the Microsoft Advertising Blog.