Research has revealed that new mums are spending an astonishing FOUR hours looking for advice online every day. Whenever baby naps, mum is logging onto the internet to get find out more about feeding, sleeping, development, health and shopping.
And more often then not, they are consulting other mums for advice on their baby’s well being.
The poll of 3,000 mums, conducted by parenting club Bounty revealed 43 minutes a day are spent talking to like-minded people in forums and chatrooms.
In fact, 36 per cent of those polled rate other mum’s advice more highly than recommendations from health visitors and midwives and 39 per cent would prefer to conduct their own research online rather than asking their own mum for guidance.
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