WALL, N.J. – Kates-Boylston Publications and Funeral Services, Inc., will be hosting a free, hour-long webinar addressing preneed and perpetual care funds. “Understanding Your Preneed and Perpetual Care Programs: What You Need To Know About Investments, Risks And Consumers” will be held June 12 at 2 p.m. Eastern Time.

Bill Williams, CEO and president of FSI, will share proven methods to help you evaluate your investments, risks and consumers. A veteran of the death-care profession, Williams has extensive experience in preneed and at-need operations in every segment of the profession, including ownership and management of funeral homes and cemeteries.

As the business adage explains, “You can’t improve what you cannot measure.” It can be overwhelming and complicated, but understanding how your preneed and perpetual care trust operates can add value to your bottom line, help you avoid problems and provide you unparalleled insight into consumer trends.

You’ll walk away knowing:

• Proven ways to evaluate how well your trust is serving your business

• Best practices for analyzing what your trust is earning, how much it is costing and where there is room for improvement

• How to identify and avoid risks, as well as financial and legal problems

• Methods and techniques for gaining market insights using data from your preneed and perpetual care program

Following Williams’ presentation, attendees will participate in a live question and answer session.