Walmart offers new Christmas Price Guarantee

October 25, 2011

Earlier yesterday, Walmart announced their new price-matching policy for the upcoming holiday season and it sounds impressive. Called the Christmas Price Guarantee, if you purchase an eligible product at Walmart between November 1 and December 25 and later find it to be priced lower at another store, Walmart will refund the difference in the form of a gift card.

The price guarantee seems to be the latest of Walmart's efforts to shift focus back to their "Everyday Low Prices" mantra. The caveat? Walmart will not price-match internet retailers and Black Friday ads/items are one of the exclusions to the policy. Other restrictions include products with gift-card bonuses, limited time or quantity offers, and percentage off ads. Additionally, to quality as an eligible product, the competitor store must have the product in stock at the time of price-match.

While the Christmas Price Guarantee will protect against most minor price reductions through the winter holiday season, if there's an especially lucrative offer at another retailer, your price matching chances of success are probably going to be slim.

In addition to the new price guarantee, Walmart has revamped their Layaway program and is offering zero-percent interest on in-store and online purchases made in November and December 2011 (with the Walmart credit-card) if you pay off the amount in full within 6 months.

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