Mobile-Local Services And Marketing Are Bridging The Gap Between Online And Offline Retail

Smartphones have changed what it means to reach people while they're out and about. Retailers and marketers no longer need to rely on billboards to advertise their nearby store, or hope that a customer heading out to run some errands remembers to grab the coupon that was sent a week ago.

Now, businesses can target consumers based on what they're doing in the moment by using a variety of mobile-local services and marketing techniques, including advertising in location-based apps and sending push notifications to customers within a certain radius of a store. This has completely changed what it means to reach consumers, as blanket marketing approaches give way to hyperlocal targeting on phones.

In a recent report from BI Intelligence, we take an in-depth look at each of the most popular location-based marketing strategies and services, and explain how they're being used. The report identifies some the latest and most effective location-based apps that are giving consumers reasons to share their locations. Research increasingly supports the notion that local apps and advertising lead to in-store purchases.