POPxo appoints Rana Handa as chief business officer

“Rana will be responsible for the company’s P&L and new business development, leading the revenue and sales division." said POPxo founder and CEO Priyanka Gill.ETtech | July 10, 2017, 15:29 IST

Women centric digital community POPxo has appointed Rana Handa as Chief Business Officer.

“Rana will be responsible for the company’s P&L and new business development, leading the revenue and sales division." said POPxo founder and CEO Priyanka Gill.

Handa joins the company from ScoopWhoop where he was serving as the head of revenue. He has over 15 years of experience in advertising sales and has had stints at 9X Media (as Vice President- National Sales Head), Time Warner Inc. (Director- Advertising Sales), STAR India, Sony Entertainment Television and now-defunct NDTV Imagine among others.

“Given the large and engaged female demographic that POPxo addresses, there is a real opportunity to capitalise on this key audience base. The data that POPxo has on the content consumption habits, concerns and brand preferences of millions of women is going to be a game changer" said Handa.

"POPxo is at a crucial juncture - we have managed to build a large and loyal audience. Now alongside growth, we are focussing on monetisation and getting to monthly breakeven” Gill added.

The company claims to be attracting over 9 million users every month with 160 million content engagements across its platforms. It's user base is predominently female in the 18-35 age range.

POPxo said in a statement that it is adding new revenue streams like affiliate revenues and display & programmatic ads. It also recently launched an influencer management platform Plixxo.

The startup has worked with over 175 brands including the likes of Myntra, Hindustan Unilever, Puma, Whisper, Tanishq, OPPO, L’Oreal, Reliance, Amazon and Jabong for large-scale influencer activations and native advertising.