SKINNYGIRL

Bringing an established brand into a new category to solidify a new retailer relationship

OBJECTIVE

To take this established brand into a whole new category by creating enough buzz to earn Skinnygirl a spot on the shelves of retail giant Target.

SOLUTION

JWALK helped strategize the sell-in to Target and designed the launch and a 360° campaign that saw Skinnygirl transform from lifestyle brand into a complete lifestyle solution that encouraged girls to consider their supplements as a way to feel healthy, snack healthy and look healthy.

RESULTS

Skinnygirl was successfully sold to Target to launch in the summer of 2014 and continues to perform.