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What are the best practices for when an Ad-ID code should be assigned to an advertising asset?

The Ad-ID code should be created at the time of contracting SAG-AFTRA talent. This allows appropriate tracking throughout the process. If the code identifying the advertising asset is not used at the outset, handling potential claims regarding talent compensation will only be more complicated and add costs to the process. The new contract also lays out circumstances where edits of commercials that were produced under the previous contract become subject to the new contract, those commercials need to be registered in the Ad-ID system.