When you think about creativity, it might be highly creative people like Mozart, da Vinci, or Einstein who spring to mind. They were all considered to be “geniuses” for their somewhat unique talents that led to global innovation in their fields. Their type of creativity is what’s known as “Big C creativity” (or historical) and is not very common in everyday life. Not all of us can create works of art or music or scientific theories that are new to the world.