Scotiabank to become major sponsor of soccer in the Americas

TORONTO Dec 9 (Reuters) - The Bank of Nova Scotia
said on Tuesday that it had become the official bank and first
official partner of the Confederation of North, Central American
and Caribbean Association Football, which regulates soccer in
the Americas.

As part of this deal, Scotiabank will also become the title
sponsor of the Gold Cup, the CONCACAF Champions League and the
Caribbean Nations Cup, a move set to expand the Canadian bank's
branding efforts in the region.

Scotiabank, which operates in many of the nations that are a
part of CONCACAF, said the multiyear deal also included support
for multiple youth tournaments in the region.

The bank, which already has similar agreements that support
cricket in the Caribbean, hockey in Canada and baseball in the
Dominican Republic, said it was keen to add soccer to the list.

Earlier this year, the bank reached a six-year deal to
sponsor a large slice of Canadian media and telecom company
Rogers Communications Inc's coverage of the National
Hockey League in Canada.
(Reporting by Euan Rocha; Editing by Lisa Von Ahn)