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Travis Fimmel may be best known for his current gruff 'n' grizzly role as Ragnar Lothbrok on the History Channel series "Vikings," which premiered on March 3. But this isn't the first time he's been in the public eye.

You may be surprised to know that the Aussie starred in an infamous Calvin Klein campaign over a decade ago. In the ads, he was clean-shaven, superfit, and superhot, sporting nothing more than his signature skivvies. The Hollywood hunk was so successful as a 23-year-old model, he became the first male in the world to land a six-figure contract to model exclusively with the designer in 2002.

Ten years later, the 33-year-old seems to have embraced his new role and new look! He even stepped out over the weekend at Wondercon in Anaheim, California, to promote his hit show, looking awfully grungy.