While everyone was focused on the launch of Apple's new iPod, iPod Nano and iPod Shuffle, iriver slipped a new
portable audio player under the radar screen. iriver's
tiny new S10 measures just 1.65" x 1.18" x 0.43" and weighs
in at a feathery 0.62
ounces. For comparison, the newly announced second
generation iPod Shuffle measures 1.07" x 1.62" x 0.41" and
weighs 0.55 ounces.

The iriver S10 is available in capacities of 1GB and 2GB and
is rated at 8 hours of playback (compared to 12 hours for the iPod Shuffle).
Where the S10 trumps the Shuffle, however, is with its 1.5" color OLED
screen, SRS WOW technology and support for MP3, WMA, ASF and OGG. And for good
measure, iRiver has also tossed in an FM tuner.

Pricing and availability hasn’t been announced yet, but we’d
take a gander that pricing will be competitive with Apple’s 1GB iPod Shuffle
which retails for $79.

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