About

Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.
In January 2012, expanding… Read More

Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.
In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.
What you see here is a visual summary of the guidelines, divided into two Behance projects:
Part 1: Product icons and logo lockups
Part 2: User interface icons and Illustrations
Google design style:
Executive Creative Director: Chris Wiggins
Senior Graphic Designers: Jesse Kaczmarek, Nicholas Jitkoff, Jonathan Lee
Guideline design:
Art Director / Team Manager: Christopher Bettig
Senior Graphic Designer / Project lead: Roger Oddone
Designers: Alex Griendling, Christopher Bettig, Jefferson Cheng, Roger Oddone, Yan Yan, Zachary Gibson
Contributors: Web Studio, Brand Team, Creative Lab Read Less

Published:

Google’s brand is shaped in many ways; one of which is through maintaining the visual coherence of our visual assets.

In January 2012, expanding on the new iconography style started by Creative Lab, we began creating this solid, yet flexible, set of guidelines that have been helping Google’s designers and vendors to produce high quality work that helps strengthen Google’s identity.

What you see here is a visual summary of the guidelines, divided into two Behance projects: