The science of branded content: Perfect your content strategy with the help of your DMP

77% of B2C marketers intend to produce more content in 2016 than they did in 2015. Marketers are not only spending more on content, they’re also using more robust tools than ever before, allowing them to make smarter and faster decisions about their content strategies. But to take maximum advantage of content marketing, brands need to know how to use relevant data to reach ...Read the full article