Cochon Dingue Branding & Art Direction by LMG Audace & Créativité

December 21, 2018

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Cochon Dingue, or crazy pig, is a well-established Quebec + Parisian restaurant founded in 1979. Coming up on its 35th anniversary, they reached out to LMG Audace & Créativité for a complete brand refresh. Starting with their original hog, the team gave it new life by blending their heritage with a literal crazy, dancing pig. The light-hearted French motifs continued throughout the brand language with stripes, dot patterns, and a patriotic palette. The bold colors, ample use of hearty typography, and cozy use of negative space create the perfect visual atmosphere for a family-friendly, laid-back brunch spot that’s unapologetically French.