Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads. Twitter doesn't offer Periscope ads yet, but a campaign from Nestlé this weekend shows how marketers can still work slick marketing into the buzzy app.

Nestle used Sunday's summer solstice as a theme for the first branded marketing effort utilizing Periscope, Twitter's live video streaming app. The campaign was based around the confectioner's Drumstick brand and included numerous video streams promoting the ice cream product.

Periscope was launched in March by Twitter, and brands are thinking in what to do to get noticed on this social media platform as they have to turn livestreaming video into ads. Twitter doesn't offer Periscope ads, but Nestlé found a way to call customers attention.