Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

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May 19, 2012

There is a new MTB movie coming soon! Get in line now!

If you have been living under a rock, you may not know this. There is a new MTB movie coming soon. It is called Strength in Numbers, and it completely might be the coolest movie ever. Check the website, trailers etc... (close your mouth) But, before we get to that, I need to rant about something. Yep, I am admitting that I am ranting up front. If me ranting bothers you, skip all the way through to the trailer at the bottom and other videos...

I am listening to a playlist mix right now of Cat Empire and Cage the Elephant. Good stuff, I know you were curious.

Have you heard the word Webinar? Is that just the dumbest word you have ever heard? I kinda hate the whole put a "inar" suffix on a word and that makes it legit. Webinar - Dealerinar - Repinar... Why not just add "inar" to any word? How about Left Handed-inar? What about Oatmeal-inar? I am having a flip flop-inar tomorrow.

Now you get my drift. How hard is it to just write Online Seminar? Are we all daft? I realize that Online Seminar is 6 letters longer, but if you are using a keyboard - just how hard is that? Even if you are using a small iphone, it still is not really that hard to type the 6 letters. Plus, using the full Online Seminar acually makes you more intelligent sounding and certainly more handsome. (I have typed Online Seminar 4 times now, which means I have typed 24 more things in that amount of space. Probably has cost me at least 20 seconds in this blog post alone.)

I like to ask, what would Buckaroo Banzai do about this?

Ok, I am back. These are my own shoes I am wearing today, privately owned, not rented (flip flops today, not converse). I will definitely be wearing them to the Madison premiere of Strength In Numbers.

So, Strength In Numbers - May 24 - Eastgate Cinema. If your not in Madison, check the website for the closest location for you.

That is the official trailer. Kicks butt.

If you have not seen this piece, it is unbelievable. Watch it twice. That is about the sickest scrub I have ever seen on a bicycle. Similar to James Stewart doing it on a motorcycle. If I could do that, I wouldn't be boring you with this blog. I would be somewhere scrubbing right now.