8 Women in Marketing to Watch Out For

Think Mad Men: Don Draper and the testosterone-driven, alpha-male world of Madison Avenue.

But that is all changing. These days, women are flexing their marketing muscles and making an impact. And we’re especially impressed with these 8 women who are taking the lead in key areas of digital marketing.

Here’s who you should watch out for, because you need to be listening to and learning from all of them.

1. Molly Pittman, Paid Traffic

Without traffic, your marketing will flounder. If that’s your challenge, Molly Pittman can help. Co-host of the Perpetual Traffic podcast and co-founder of Train My Traffic Person, as well as DigitalStrategyBootCamps.com, Molly is one of the industry’s top paid-traffic experts.

And rightfully so.

She’s DigitalMarketer’s former VP of Marketing and has certified thousands of marketers in paid traffic and customer acquisition. She’s also paid $8mm+ to traffic channels like Facebook, Google, and Twitter—all with a positive return on investment.

Today, Molly spends her time setting strategy for some of the world’s fastest growing companies (Smart Passive Income, ManyChat, Zipify, Kajabi, and more) and serving as a mentor to up-and-coming marketers looking to make their own mark in paid traffic.

2. Natasha Takahashi, Chatbots

Natasha Takahashi is a conversational marketing expert and educator, host of the popular There’s a Bot For That podcast, and owner of a conversational marketing agency that runs chatbot campaigns for brands and influencers.

When chat bots became a thing, she was frustrated by the lack of education on them, so she co-founded School of Bots: the leading chatbot education brand. Now, 3500+ people in 30+ countries around the world owe their expertise to her.

If you think that’s cool…

Natasha’s to-do list includes an impressive collection of goals: starting a record label, speaking 7 languages, creating cool fellowships for college dropouts, lots of angel impact investing, helping run the Olympics, and even climbing Mount Everest.

3. Amber Spears, Affiliate Management

Amber Spears is a connector, closer, launch specialist, and affiliate management coach—and the go-to expert for affiliates in the health and personal development industries.

She’s co-founder of East 5th Avenue, a high-end boutique affiliate management company serving health-centered brands. In the last 2 years, they’ve generated $28.3 million in sales and more than 5 million leads—just from docu-series launches in the health space.

She’s also co-founder of Mimosa Mastermind, a tactical, all-inclusive mastermind for health, wellness, and personal development entrepreneurs. There, she’s worked with industry notables, such as Dr. Mark Hyman, Dr. Izabella Wentz, The Truth About Cancer, Venus Factor, and more.

And let’s not forget the SPEARS Method, the affiliate coaching and certification program Amber created and owns…

…Or the 2 wildly successful Keto cookbooks she co-authored, Wicked Good Keto and The Bacon and Butter Cookbook.