West Paw is known for intelligent design and an enviro-friendly vibe. One of its hallmark products, IntelliLoft fiberfill, is made from recycled post-consumer plastic bottles, a process that has kept millions of bottles (and counting) out of landfills.

West Paw is the first pet-product company to triple-check its top-selling pet products with Oeko-Tex, the same third-party certifier that deems baby carriers and children’s clothes ecologically safe.