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International Search Engine Optimization - Steps to Domination with Keyword Research

Learn how to grow traffic and conversions internationally with an easy guide to choosing the right keywords to target. It is more important than ever to pick the right keywords when doing International SEO, so make sure you are on the right track by following the steps in these slides. Presented at Pubcon New Orleans 2014

24.
View Search Competitors in Two Tabs
English Translation via
Chrome
Spanish Original
• View each site to find new keywords
• Look at the English to find important keywords
• Compare words to original and add translated word to spreadsheet

25.
Google Suggest Will Show New Keywords
Spanish English Translation
Can also use a tool like UberSuggest

26.
Look Up Search Volume of Keyword List
Paste in all
keywords you
discovered

27.
Pluralize Keywords
• Not every language has a plural
• Don’t forget non-s plurals
(Alumnus  alumni)
• Search volume of plurals could be greater than
singular
• A greater search volume for the plural version of
one word does not have bearing on other words
• Singularize plural keywords from original list

28.
Translate Keywords in Your Favorite Tool
Translations just help you to communicate to other team members

32.
5 Steps to Dominate Your International SEO
1. If you aren’t doing
international keyword
research: START
2. Do the work yourself
3. Find a native or rent
one
4. Localize content
5. Once you are
done, start all over
again