Every semi recognizable personality or label seems to want to turn whatever recognition they have into a lifestyle brand. Quietly on the fringes, however, a group of notable boutique hotels have moved towards effectively bringing that same ambition to life. Here's a look at hotels well on their way to becoming known for more than just places to eat, drink and nap at while on vacation.

The Standard

Dream Downtown

In addition to a club, a lounge, an artificial mini beach and two restaurants, the Dream Downtown opened a small, but very well-curated, shop called Safira where they stock an ever-changing selection of ready-to-wear, accessories and made-to-measure menswear from Windsor Custom.

TheFashionSpot's Lifestyle Editor, Sharon Feiereisen, is a freelance lifestyle writer based in New York City. Her work has been published in Newsday, The Knot, AM New York, WHERE New York, Dan's Papers, and Hamptons Magazine, among many other print and online outlets. Check out her tumblr blog, Random Happenings.