Targeting Instagram and Facebook Ads

Targeted advertising is a digital marketing technique that allows businesses to select and specify exactly what demographics they would like to advertise their products or services to. This kind of selective internet marketing provides serious results for minimal effort. While these specification options are exceptionally beneficial when it comes to things like boosting web traffic and increasing sales, there is more to internet marketing success than just choosing the right demographic to advertise to. Any digital marketing agency knows that the success of an ad campaign also has a great deal to do with where and how the ad is seen/received by potential customers.

Where To Advertise
Marketing companies across the globe recognize that we have entered into the digital era of marketing and advertisement. Social media marketing has opened the door for small businesses to gain global reach in a way that was never possible before. Deciding which social networking platform to advertise from is tricky at first, which is why most businesses diversify their online presence. Facebook and Instagram are not only highly trafficked sites that are perfect for advertising, they are the most well established and dependable in terms of results. One of every five minutes spent on mobile is spent on either Instagram or Facebook. They are also conveniently linked, which means businesses can run ads from Instagram on Facebook, and are able to centrally control specifications for both platforms without the hassle of running two separate or individual campaigns.

Who To Advertise To
Choosing the audience for a specific ad campaign can be trickier than one might think. It is, however, necessary for maximum efficiency and results. Basic advertising selections might include targeting a specific gender, for example. Or, perhaps based on the product or services, an age specification might help target the marketing to potential customers. Things like location targeting can also be helpful tools to advertise specifically to people in a certain area. There are even customize able targeting options based on certain social networking groups available. Mixing and matching these market targeting options allows businesses and entrepreneurs to speak directly to their potential customers rather than being drown out trying to shout over the rest of the internet.