One year ago video was presented as the salvation for online newspapers, but what we are watching now is the massive lay offs of web videographers from the newsrooms. One year is not enough to test everything that is possible to take advantage of such a powerful medium like moving images, nor to teach professionals and the structures they’re part of to take the most out of it.

Creating web videos is not the same as doing television or documentary-like short films. But it’s a bit of both and a whole lot more, and as technically video vusualization on the web becomes faster and better, it is a huge mistake to stop investing in this language, and allow it to grow and develop features of it’s own.

The question that many ask is: how to create web videos? Some of the answers come in this post at video 2 zero, that debunks some fundamental myths. The most important is still the story, and just like in the rest of the journalistic work, it has to be told in a way most peoplecan relate to it and understand it.

We have 100 years of cinema an 50 years of television on our back, so there is in many of us a natura ability to develop audiovisual narratives, as long we understand how to capture and compile the necessary bits and pieces. And it is also fundamental that the newsrooms understand that not every story is a candidate for video.

Above all, understand the story you want to tell, what is important visually to illustrate it, and keep it simple. Video can work as stand alone, but also as a complement to other narratives. That is the beauty of the web.

And like all the rules, learn them, understand them, and forget them.

Number 3 in 7 things Videojournalists can learn from Musicians: never allow hesitation, indecision or lack of preparation to affect your performance.