6
Identifying Problems in Our Feed. AMSTERDAM Problem #1: Product name is too long and can’t be used as is. We would get keywords such as: –Insignia - 19"" Class (18-1/2"" Diag.) - LED - 720p - 60Hz - HDTV

7
Identifying Problems in Our Feed. AMSTERDAM Problem #2: We have a brand name “b&w” listed in a short version. Will users search for this brand this way? Keyword: b&w - 6"" 2-Way In-Wall Speakers (Pair)

9
Feed? What’s that? AMSTERDAM What is a feed? How do I create one? Why do I need a feed?

10
What is a Dynamic Feed? AMSTERDAM Generated from your client’s website. Hosted on a URL. Two feed formats: XML Tabs Delimited. ***Note: adCore also has an option to upload a CSV file (which is NOT dynamic)

31
Regex?! AMSTERDAM A “regular expression” is a sequence of characters that forms a search pattern. We write these for you. All you do is tell us the problem you need solved. In adCore, you can use these in almost all free text fields.

32
Regex Example AMSTERDAM This is a regex that will delete anything after a number, including the number. For example: Dog food 3 kg -> dog food

33
Regex Example AMSTERDAM This is a regex which will clear all text before the 2 nd “>” in the Category field. For example: Apparel & Accessories > Clothing Accessories > Sunglasses Will become: Sunglasses

35
Solving Problems in Our Feed AMSTERDAM Problem #1: Product name is too long and can’t be used as is. Solution: Let’s start by removing the Brand name from our Product_Name. Use Dynamic Function:

36
Solving Problems in Our Feed AMSTERDAM Problem #2: We have a brand name “b&w” listed in a short version. Will users search for this brand this way? Solution: Use the Data refinement section to find all instances of b&w and replace it with “Bowers & Wilkins.”