Search form

Search form

Rich Lesperance, director of digital marketing and emerging media for Walgreens, said members of the 18-to-34 demographic are early digital adopters who "have a higher expectation that things will be mobile and social, and that our stores and website will be seamless and connected." One way the retailer is reaching them is with an application called Print Worthy, which lets users create a "social print" of a photo with comments from friends.

Related Summaries

The Kindle Fire, the Galaxy Note and the Nook tablet drove Android sales upward in December, according to Localytics. Ad impressions via the Kindle Fire HD, for example, were up 322% between November and December, and Galaxy devices saw 72% to 80% increases. "The results also point to the need for marketers to include Android devices in their tablet strategy," Chantal Tode writes.

With digital usurping the role of breaking news, Advertising Age is redesigning its decades-old print publication to put more focus on analysis. AdAge.com is "our newspaper," said magazine editor Abbey Klaassen. "We have to rethink what we're offering in print" by providing content that "is more considered, more thoughtful, goes deeper."

A campaign by WPP agency Young & Rubicam on behalf of magazine publishers including Time Inc., Condé Nast, Hearst, Wenner Media and Meredith puts the "power of print" in the spotlight. The publishers are cooperating on the campaign to remind marketers that print has attractions for readers lacking in digital media.

A campaign by WPP agency Young & Rubicam on behalf of magazine publishers including Time Inc., Condé Nast, Hearst, Wenner Media and Meredith puts the "power of print" in the spotlight. The publishers are cooperating on the campaign to remind marketers that print has attractions for readers lacking in digital media.

"Food print," or the amount of land required for an individual's nutrition needs for a year, has become the latest buzz phrase in the food industry. The "food print" concept is expected to garner more attention as the global population continues to climb and agricultural lands give way to housing and development.