Bra Sends Tweet Whenever It Comes Off

Normally, unhooked bras and Twitter make for an Internet sex scandal, but not this time.

In effort to raise awareness for breast cancer prevention, Nestle Fitness has teamed up with the social media service to create a true bosom buddy: a Twitter-connected bra that sends out a proactive tweet each time the clasp is undone.

The single-edition undergarment is only being worn by Maria Bacodimou, a popular, Oprah-like TV host in Greece. Bacodimou says that women often forgot about self-examining themselves, so she’s wearing the bra to deliver a life-saving message every time she takes it off. Most of the tweets are in Greek, but one in English reads “Some don’t understand me cause I speak Greek. Instead of learning Greek, learn something easier: how to have a self-exam!”

“A special mechanism is hidden under the hook of our tweeting bra,” states the campaign’s website. “Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet.”