New marketing companies leverage things like blogs, web video, targeted emails, etc. Old marketing companies -- at least the really big ones -- do dumb things like advertise during the Super Bowl -- the epitome of wasted ad spending. If there really is something to this new marketing thing, I'm going to bet that, on average, companies that advertise during this year's Super Bowl will see their stock prices decline over the next three years. I'll list a bunch of these companies the day after the Super Bowl. It'll be interesting to see if my theory is right...