MARKETING IS NOT THE WAY FORWARD

Thought provoking comment in The Drum from the every quotable Will.I.Am:

“Marketing is not the way forward. Think about this word: MARKETING. You can market products very well to a community and destroy the community because you marketed it and destroyed the market place.

Think about things like sugar and obesity, alcohol and addiction. Marketing is a way to do that and we did it, but marketing is not the way forward. It’s about how do we EDUCATE. Right now, it’s going backwards where politics and corporations and having to learn with communities, and communities are not well off. Moving forward, that has to change. That is the only sustainable way forward”.