Yahoo! Refunds Click Fraud Without Customer Requesting Refund

A thread at Search Engine Watch Forums named Kudos to YSM Click Fraud Dept shows how two moderators have received automated email notifications from Yahoo! Search Marketing that they have been refunded money (some a large amount) for click fraud. Elisabeth, Search Engine Watch Forums Editor said,

Iwas pleasantly surprised to see a couple of automatic emails from YSM notifying me that they had automatically credited a few (one was a fairly significant dollar figure) of my clients’ accounts for “some unusual clicks on your account that were not detected before they reached your account balance.”

Andrew Goodman adds that “We recently received word of a substantial refund that we were not even claiming was fraud, just a spike in content spend that was quite unwanted.”

This is the type of proactive action a PPC engine should take to build advertiser confidence and help the search marketing industry grow. Kudos to Yahoo! Search Marketing!