With the cost of LCD and Plasma TVs in near freefall, for SED TVs to gain any market acceptance, the technology needs a dramaticly cheaper cost or dramatically apparent feature. Right now, DLP and similar technologies dominate the high fidelity market while LCD and Plasma TVs have dropped so much in cost that SED has a difficult task ahead of itself to really unseat either technology.

For example, low end 37" LCD TVs used to cost approximately $2,000 about this time of the year in 2004. Today, you can walk into any Costco or Frys and pick up a 37" Syntax LCD for $1,300. The price drop is even more dramatic for larger sized LCDs. DLP prices have experienced similar drops, but have also increased resolution dramatically in the last two years. For SED to really have a fighting chance out of the gate, Toshiba-Canon would need a 37" to 40" SED TV for under $1,500 to compete with sub-$1,000 LCD TVs of the same size.

Toshiba and Canon have promised nearly $2B USD to keeping SED technology afloat, though Intel made similar promises in 2002 with LCoS technology.

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