How to Triple Innovation While Doing Less

Click on the image above to watch the video.

When James Dyson reinvented the vacuum cleaner, the world heralded this incredible innovation. He had managed to change a product that had been virtually the same for generations and had drastically improved the performance of the vacuum cleaner.

Innovation can be found at the intersection of the problem you have identified in the world and your unique ability to solve it. Dyson realized that by persevering on this one problem – trying to improve the suction – he had a much better chance of success than by applying his time, talent and resources to multiple endeavors.