“The annual West Valley Community Bike Ride is a great opportunity to get outside, stay active, meet neighbors and see our communities on two wheels,” said Blumenfield.

Joining Blumenfield were over 100 local residents, bike activists, and families, as well as representatives of the Los Angeles Kings, who hosted a pop-up rink for riders as they returned from the hour-long ride.

The 10 mile route highlighted the community of Reseda, where Blumenfield has launched his Reseda Rising initiative, and included both the LA River Bikeway, and the Orange Line Bikeway. Following the ride, community members gathered for the second Sherman Way Concept Plan Public Workshop where they set forth community priorities for the future of Reseda’s historic commercial corridor, which is part of Los Angeles’s Great Streets Initiative.

Reseda Rising is a multi-front economic development initiative to reinvigorate the Reseda community. Blumenfield has identified resources, including former CRA properties and unused bond dollars, as well as Prop K funding earmarked for the construction of an ice rink in Reseda.

“With its historic retail corridor along Sherman Way, natural resources like the Los Angeles River, transit accessibility with the Orange Line Busway, and diverse neighborhoods, I know Reseda’s best days are ahead. With the launch of Reseda Rising we are opening a dynamic, multi-front initiative to leverage those incredible resources to create the Reseda we know it can, should, and soon will be,” concluded Blumenfield.