Cover story

lit-lorn-strait

Dear Geist,
Help! My first novel is in production, and I hate hate hate the publisher’s cover image. She’s great, and I like her and don’t want to spoil that, but nor do I want to cry myself to sleep every night. And my contract says she has ultimate authority on “details of publication.” What should I do?
—Shocked, Saskatoon SK
Dear Shocked,
Phone your publisher and calmly, politely, firmly tell her how you feel. Try to give concrete reasons for your aversion to the image. For instance: the proposed cover implies “potboiler” but the writing is moody and atmospheric; or the cover emphasizes the younger brother, who is a minor character. A good publishing team works hard to sharpen the impact of a book’s title and cover, especially a first book, in order to grab maximum attention in the marketplace—something your publisher knows more about than you do. But the presentation shouldn’t be misleading, and the publisher wants a good relationship with you, and she knows the book will be more successful if you love it. Most publishers are fine with some back-and-forth, especially when an author’s objections are cogent and offered in a spirit of collaboration.
—The Editors