The airline’s most recent update to Red allows seat-to-seat chat — and snack or cocktail delivery — to other passengers. Passengers not looking for love at 35,000 feet may surf the web or purchase more than 200 items via the RedStore’s seatback in-flight shopping capability.

For the cherry on top, Virgin also recently introduced an “open tab” function on its seatback system that enables passengers to swipe their credit card just once per flight. The tab then stays open until a passenger either closes it or the plane aircraft descends to 10,000 feet.