Internet Marketing and Ecommerce Integration

The outside face of marketing has been changed forever by the advent of the digital age. Though many fundamental principles remain true in terms of audience targeting, positioning and segmentation, the way that brands and companies now engage with their customer base has altered faster over the past decade than throughout the remainder of history put together.

Today, nobody would disagree that maintaining a digital presence has become the norm for companies, simply an integral part of modern marketing. And it's got to be a digital presence that delivers a streamlined, secure and adaptive interface, whether it happens on social media or mobile apps, through digital advertising or internet marketing.

As brands continue to invest in digital properties, the challenge of seamlessly integrating ecommerce becomes more challenging, leading to a diminished experience for both brand and customer.

So why are so many orga­nisa­tions, brands and companies failing to deliver a positive ecommerce experience? In part, the rapid speed of change in the digital world is responsible. Soon after desktop ecommerce become firmly established mobile emerged as another major trend, followed by big data, perso­nali­sation and more. It's fair to say there has been a lot to keep up with, creating challenges as these disparate strands are woven together to work as one.

In this fast-paced, always-on environment, you need an experienced, intelligent and creative partner to help you present your brand to the world. For a large and widely diverse array of clients, many of whom have been represented online by us for well over a decade, Brick Technology is that partner.