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3.
Pre-Conference Workshops
Monday, December 7, 2009
10:45 am
Registration and Coffee
A 11:00 am – 2:00 pm Lunch will be served.
Exploring New Prepaid Opportunities in the Wireless Market
During the first quarter of 2009, the top 10 carriers in the US added How will you benefit:
about 3.5 million retail net subscribers. Out of these retail net • Learning about the newest developments in wireless prepaid
subscribers, 75% were prepaid users. In this workshop, we will be • Grasping the overall market landscape and seizing the
examining this new frontline of prepaid and explore the opportunities opportunities
and challenges associated with wireless prepaid market. • Market outlook – staying competitive with the right product and
the right strategy
What will be covered:
• Examining the US telecom market and the proportion of the Workshop Leader:
prepaid market Richard Murphy, Wireless and Mobile Communication Analyst, IDC
• Understanding who is who in the wireless prepaid market
• Identifying opportunities for different market players
• Sharing the recent successful case studies on wireless prepaid
strategies
2:30 pm – 5:30 pm
B Understanding the Challenges of The Prepaid Market: Discussing the Factors that are
Hindering the Prepaid Development
The opportunities within the prepaid market are clear, however, it is How will you benefit:
equally important to understand the challenges in each prepaid • Brainstorming the various factors that are hindering the prepaid
segment to strategize the best way for targeting your market segment. development
Join this must attend workshop to brainstorm with industry leaders and • Having a comprehensive understanding of the prepaid market
walk away with answers to all of your most pressing questions. opportunities as well as challenges
• Getting your questions answered at the roundtable discussion
What will be covered:
• A brief overview of the prepaid market segments and market size Workshop Leaders:
• Understanding the major challenges from different segments Peter J. Quadagno, CEO and President, Quadagno & Associates, Inc.
• Analyzing challenges from market education, business model Carol Van Cleef, Partner, Patton Boggs LLP
innovation and regulatory securitization John Chaney, Chairman and Chief Executive Officer, Precash
• Understanding how the recent legislative changes will impact the
prepaid development
About Our Media Partners
The Nilson Report
For 38 years, The Nilson Report has been the world’s leading source of news and proprietary research on consumer
payment systems. Published 23 times a year, the twelve-page newsletter provider readers in 85 countries with
statistics available from no other source and tightly edited articles that deliver a maximum amount of data in a
minimum amount of time. For more information, visit www.nilsonreport.com
The Green Sheet
Since 1983, The Green Sheet Inc. has informed the payments industry through The Green Sheet and GSQ
publications; interactive web sites www.greensheet.com and www.sellingprepaid.com, covering the prepaid sphere.
The Prepaid Press
The Prepaid Press, through its unique newspaper format, offers the shortest publication cycle in the prepaid services
industry. Through its expert team of editors, reporters, and analysts, TPP provides hard-hitting news and information
to a wide range of industry participants, and offers a cost effective means for advertisers to announce product
launches and special promotions on a timely basis. Website: www.prepaid-press.com, Email: info@prepaid-press.com
Phone: 866.203.2334
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www.prepaidcardsevent.com • 1-800-882-8684

4.
Main Conference Day One
Tuesday, December 8, 2009
9:00 Updating the Recent Regulatory Changes 1:45 Panel Discussion: Analyzing the Revenue and Cost
• Explaining the credit card legislative change and what it means Structure for a Profitable General Spending
to the prepaid market Prepaid Card Program
• Updating the timeframe of the stored value card regulations • Looking into the major cost factors in your prepaid program
• Forecasting the future regulatory changes in the prepaid area • Understanding the risks associated with your prepaid program
• Exploring and expanding the revenue streams to increase
Doug Jonson profitability
Senior Policy Advisor • Building a prepaid ecosystem
American Bankers Association
Dan Grotto
Moderator: President of Prepaid Solutions
Kirsten Trusko West Suburban Bank
President & Executive Director
NBPCA Mark Troughton
President, Cards & Network
10:00 Examining the Impact of the Credit Card Green Dot Corporation
Legislative Change on the Prepaid Market
• Understanding the specific impact on different types of prepaid 2:30 Discussing Fraud Schemes and Developing Fraud
products Prevention Strategies in Prepaid
• Breaking down the impact on different store value card segments • Understanding various fraud scenarios in prepaid programs
• Predicting and speculating consumer reactions • Mitigating the risks from retail
• Discussing how business need to do to ensure compliance • Sharing the statistics on recent fraud cases in prepaid
• Exploring innovative technologies to combat prepaid fraud
John Chaney
Chairman and Chief Executive Officer Carol Van Cleef
Precash Partner
Patton Boggs LLP
Moderator:
Carol Van Cleef 3:15 Afternoon Refreshment and Networking Break
Partner
Patton Boggs LLP 3:45 Mobile Payment vs. Mobile Marketing –
Opportunities and Challenges
10:45 Morning Refreshment and Networking Break •
Explaining mobile payment methods and technologies
•
Opportunities from the consumer end – why go mobile?
11:15 Examining the Market Closely through Market • Exploring the role of mobile marketing in the big picture
Metrics on Different Prepaid Segments • Mobile business outlook – driving awareness and profit
•
Examining the largest prepaid segment of gifting
•
Understanding the challenges and opportunities in payroll & Speaker to be Announced
benefit card
•
Discussing the business models and market opportunities for 4:30 Prepaid in Transit: Which direction to go?
general spending card Prepaid in transit is always a debatable topic as different opinions
•
Exploring and seizing the niche market: loyalty & incentive, are held on the directions and development. Will bank card
travel, insurance & healthcare eventually replace transit card? If so, how long will this take? And
if not what is the direction to go? Peter Quadagno, a veteran
Speaker to be Announced payment experts pioneered the MTA prepaid card project will lead
the discussion to provide insights on the prepaid development in
12:00 Ensuring a Successful Payroll Card Program the transit segment.
• An overview of the current market of payroll card issuing
• Considering the key factors in developing a successful prepaid Moderator:
payroll program Peter J. Quadagno
• Understanding the benefits and costs for the employers CEO and President
• Ensuring the success: achieving the real value Quadagno & Associates, Inc.
John Antos 5:15 End of Day One
Director, Product Marketing
ADP
12:45 Networking Luncheon
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www.prepaidcardsevent.com • 1-800-882-8684