Ripplinq

project details

Stadiums

The power of ripplinq lies in its ability to connect the real world, the brick-and-mortar world, with the virtual world with a level of granularity that hasn’t existed before. Ripplinq deliver specifically targeted personalized messages, alerts and more on mobile devices. For a sports fan, this new technology points towards a unique experience that brings the stadium to life by sending them location-driven special offers and promotions for concessions.

Usage

How stadiums can put Ripplinq to use

Seat finding and seat upgradation

Considering the enormous size of stadiums, it is quite common for visitors to lose their way while trying to locate their seats. Though GPS and Wi-Fi have helped solve the problem of finding items in a store, they don’t really work well in spaces where internet availability is not assured.

Ripplinq is the perfect solution to this problem. By installing ripplinq at critical locations around and inside the stadium, fans could easily be guided to their seats. You could also truly personalize the message based on when one enters a stadium. For example, if a fan is one of the firsts to enter, they could be offered a chance to “watch a little batting practice on the field”.

Ripplinq is the perfect solution to this problem. By installing ripplinq at critical locations around and inside the stadium, fans could easily be guided to their seats. You could also truly personalize the message based on when one enters a stadium. For example, if a fan is one of the firsts to enter, they could be offered a chance to “watch a little batting practice on the field”.

The precise mapping capabilities of Ripplinq,mean fans can be directed to their seats quickly. This solution does not rely on people having an internet connection or apps, the only thing they need is a smartphone.

Promotions, offers and loyalty programs

Your stadium can have a one-time visitor who doesn’t know the way through the stadium, or a passionate fan that has never missed a match. Both kinds of fans would like to be treated uniquely. To achieve this your mobile ripplinq application has to work closely with your loyalty management system and also have details about a particular fan’s location inside the stadium.

You could register how many times a fan has been in the range of a specific ripplinq and assign different notifications to the frequency and number of times the visitor has been there.

If it’s their first game, you could offer a discount on future tickets, a frequent visitor could be rewarded for his loyalty. This technology would allow retailers to offer frequent-shopper discounts too, based on the number of visits.

Sell merchandise

Ripplinq have the potential for creating additional revenue via mobile-based sales of merchandise or food. You can use ripplinq to alert fans about arrival of new jerseys and gear they can directly buy on their phone and pick up from the stadium’s pro shop. Ballparks can also offer an option of delivering merchandise right at the their seats.

Future implementations

Thinking beyond these, a social element could be introduced. A group of friends could choose to form a network, so that, for example, they can find each other easily among the many thousands of people in a stadium. ‘Find your friends’ could span both real and virtual worlds. A competitive/gaming element could be introduced (who has attended the most games, seen the most home runs) with the potential for a highly evolved secondary experience, based on an existing social network like Foursquare or Facebook, or on an entirely different platform.