Senior Principal

Casey Bankord

Casey Bankord is a Senior Principal at Clareo, where he leads projects with clients to drive innovation outcomes.

He has more than a decade of leadership and consulting experience with companies of all sizes. Early in his career, he founded and successfully sold SlimBooks.com, a digital publishing company. After SlimBooks was admitted into an exclusive startup accelerator in Silicon Valley, Casey was identified as a top founder of his graduating class and subsequently recruited to be a Founder Coach. In that role, he coached twelve startups and developed deep proficiencies in prototyping, customer validation, product design and development, financial modeling, branding and positioning, business model design, marketing strategy, and raising rounds of capital.

In 2014, Casey joined Clareo to consult larger companies on startup methodologies, innovation mindset, and capabilities to deliver innovation performance. He has worked alongside senior executives at large companies in various industries such as oil & gas, consumer packaged goods, building materials, mining, defense, media, healthcare, energy, and insurance. Casey has extensive experience designing and facilitating sessions with various sizes of multi-stakeholder groups to drive new insights, rapid ideation, stakeholder alignment, and actionable new growth opportunities. His work has spanned helping small, dedicated project teams in launching a new venture to facilitating large 1000+ attendee events. In addition to his work as a consultant, Casey leads Clareo’s rapidly growing internal software business.

Casey holds an MBA from the Kellogg School of Management where he was the co-chair of the Honor Code Committee, keynote speaker for the entrepreneurship club, finalist for the New World Ventures (now Pritzker Group) LaunchU startup challenge, and was given the Dean’s Distinguished Service award upon graduation for his outstanding service to the school.

Expertise

Startup Methodology

New Business Design

Innovation Strategy

Content Development

Branding and Positioning

We're a growth strategy company. We help leaders adapt their businesses and create new ways to grow in rapidly changing markets.