Transcript: One Super Series Conference Call

Feb 16, 2018

I’m thrilled to announce the ONE Super Series because it’s a
massive, game-changing moment for the world of martial arts. ONE
Championship has been a celebration of Asia’s greatest cultural
treasure -- martial arts -- and the values of integrity, honor,
respect, humility, discipline, courage and compassion. From my
perspective, creating a super league that invites the world’s
greatest strikers from all arts of Muay Thai, Lethwei, Silat,
Karate, Tae Kwon Do, Sambo, Kung Fu, Sanda, Wushu -- the martial
arts that come from Asia -- I think it’s a very huge moment in the
history of martial arts.

For us, why is ONE Championship launching another league?

In the same way that Starbucks offers many flavors of coffee and
tea, we offer ALL martial arts. ONE Championship is the home of
martial arts. We have earned that reputation over the last couple
of years, and so instead of mixed martial arts, as a fight fan and
as a martial arts lover, you now get to see all forms of martial
arts for the very first time in history. So you will see matches
of, you know, Muay Thai versus Tae Kwon Do, or Tae Kwon Do versus
Kung Fu, and the list goes on and on. This is a massive
game-changing moment, not just for ONE Championship but also for
the world of martial arts.

As you saw, we’ve signed already some of the world’s greatest
martial artists. Our initial announcement of the warriors of ONE
Super Series is already the greatest collection of strikers on the
planet. No other league has this level of talent, this many world
champions who have agreed to compete against each other. So when
you think about what ONE Super Series is, it’s world champion
versus world champion from all these different arts. It is the
highest pinnacle of striking martial arts coming out globally.

ONE Super Series is an invitation for all the major disciplines of
stand-up arts. We’ll be making some big announcements in the next
couple of days. You’ve already seen some signings, those are
already some of the world’s greatest strikers. The cool thing about
this format is they can compete in the ring under international
kickboxing rules, or they can compete in the cage with hybrid rules
that give a little bit more flexibility, and obviously with 4oz
gloves. So this is again, a real big initiative that for us is
game-changing. If you think about the spectrum of all martial arts,
MMA is a tiny part of all martial arts. It’s just one form of
martial arts if you think about it. By definition, this makes us
the largest martial arts organization in the world. Given our
broadcast reach of 136 countries, 1.7-billion viewers around the
world, and with all these different martial arts, it’s massive. If
you think about what other organizations do versus what Starbucks
does, Starbucks offers many flavors of coffee, and many flavors of
tea. Our competitors are only serving one flavor of coffee. If
you’re a boxing league, you’re only serving black coffee. If you’re
a kickboxing league, you’re only serving green tea. If you’re an
MMA league, you’re only offering mocha latte in your store, nothing
else. And so combining and introducing all forms of martial arts
competition with our ring and our cage at the highest level is why
it’s such a big, big game-changing moment.

It works both ways. If you’re an existing mixed martial arts
fighter in ONE Championship and you want to compete in ONE Super
Series, you can do so as well and vice versa. If you’re in ONE
Super Series and you want to compete in mixed martial arts, you can
as well. So the idea is again, all the combat sports organizations
in the world are single-unit typically, they usually only have one
form of martial arts. Whereas we’re hosting now a whole variety of
martial arts. And you’ll see some major announcements in the coming
weeks.

Yes absolutely, I can’t comment right now because we’re in
negotiations with a lot of fighters. It’s kind of funny, after we
put the press release out and the names of Giorgio Petrosyan and
Yodsanklai Fairtex and Sam-A Gaiyanghadao, and Nong-O Gaiyanghadao,
and all Muay Thai legends came out -- literally our inboxes and our
phones have seen a massive influx from all the world’s greatest
strikers. If you think about the movie Enter the Dragon where all
the greatest martial artists came to come fight each other, this is
what this league is about. It’s inviting the world’s greatest
strikers to participate and showcase their skills against other
great strikers from all discipline as opposed to pure kickboxing or
pure Muay Thai. We’re already in discussion with a lot of stand-up
strikers, and we should be making some big announcements in the
coming weeks.

April 20th is our first ring event. Basically it will be half mixed
martial arts and half striking. You’ll see the initial glimpse of
what ONE Super Series is all about. But we envision ONE Super
Series as a standalone event. This year we plan to do 24 events,
but next year we plan to do 36 events and so a big portion of those
36 events will be ONE Super Series standalone events in a ring, or
in a cage, depending on the athletes competing. That’s the
flexibility we’re offering. Again, it’s a wider platform of martial
arts, making it the largest platform of martial arts in the world.
This is what ONE Championship is all about as the home of martial
arts.

ONE Warrior Series is actually a whole separate league. That is for
rising stars that we’ve discovered. Rich travels around all over
Asia in a reality TV show kind of like Anthony Bourdain meets
martial arts masters. He’s walking around and travelling and
exploring the cities and cultures, the food, the flavors and the
history of every country, but at the same time holding tryouts. And
what you’ll see from all these tryouts is that we’ll be selecting a
handful of fighters from each country and they will be competing in
a ONE Warrior Series Tournament. So that is our league for rising
stars, which is separate. We have ONE Championship, we have ONE
Super Series for the world’s greatest strikers, and then we have
ONE Warrior Series which is about finding the rising stars.

ONE Super Series will first start as an embedded part of ONE
Championship shows, but eventually it’s going to be a standalone
event by itself. In the same way, the ONE Warrior Series is a
standalone event. You’ll be seeing our first actual tournament with
ONE Warrior Series -- with the rising stars of Asia -- in March.
We’ll announce the exact date. We have the date already but Rich
Franklin will let me know the exact date. The ONE Super Series, on
the other hand, eventually you’ll see many times a year, ideally
every month minimum as a standalone event in the future. I don’t
want to make any promises for this year because we have 24 events,
but as ONE Championship scales to 52 events a year over the next
few years, then you’ll see a big portion of that will be dedicated
to the ONE Super Series.

Right now we’re at 136 countries, but there are 194 countries
globally so I want to eventually get to the 194 country footprint
globally, and I truly believe that ONE Championship can be the
world’s largest sports media property. The NFL is the world’s
largest right now with US $75-billion market value of the company,
but it’s single-country sport addressing just 325-million people in
a single country with no ability to transcend geography or
transcend borders But for us, martial arts is genuinely Asia’s
greatest cultural treasure. It’s a part of our history, our
culture.