Skyscanner: our journey from traditional marketing to growth

Skyscanner’s senior growth manager janet balneaves was the programme manager for skyscanner’s journey from a traditional marketing structure to a ‘growth’ focussed one. In this presentation, she charts skyscanner’s journey through change, challenges and opportunities. As goals move and businesses change over time, janet will also reveal skyscanner’s aspirations for the future when it comes to growth, and what other organisations can learn from the profound evolution the travel search company has undertaken.