6 Facts Answering “Is Twitter Good For Business?”

“6 Facts Answering “Is Twitter Good For Business?” written by Mike Marko.

Is Twitter good for business?

The rise of social media has made it easier for businesses to reach potential customers and build their brand. Twitter, for example, is a powerful tool for both big and small businesses when it comes to spreading awareness to a wide audience instantly.

This real-time interaction has become the biggest selling point for Twitter.

However, it also remains an underrated platform. Its unique features often leave business owners and marketers unsure on how it is used. Therefore they end up disregarding it as an option for their online marketing.

Don’t let this deter you.

If you are unfamiliar with Twitter or share the same sentiment as those who are unsure about its use, this is for you. In this article we’ll answer the question, “Is Twitter Good for Business?”

Your Guide to “Is Twitter Good for Business”

Twitter is unlike any other social media network out there. Its minimal character limit can be a challenge to overcome if marketers are incapable of condensing their messages.

It also contains features that may be a mystery to those who are more used to Facebook and Instagram.

However, taking the time to understand Twitter can be beneficial for various reasons.

1. Works as a Communication Tool

Using Twitter enables your business to connect with current and potential customers. This can be done with the exchange of tweets and direct messages.

Due to the fact that it used primarily on the phone, access to Twitter can be done anywhere and at anytime. This allows business owners to instantly reply to followers or send their own updates when the need arises.

2. A Good Tool to Track Competitors

Twitter can also help you gain insight on what is happening with your competitors. By following them or visiting their pages, you receive updates on new products or services that they are launching. You can also see feedback and complaints from customers that are publicly shared about or with your competitors.

You can use these insights to better your products and service. Appeal to their customers by offering improvements or solutions to the problems they’re facing.

3. You Can Market for Free

Twitter offers free marketing, which means any public endorsements from yourself or other people do not need to be paid for. You can add short clips and images to your tweets for your marketing campaigns to gain users’ attention.

Twitter saves you effort, time, and money. Unlike traditional marketing, you can communicate to thousands of users without having to pay (unless you opt to use the platform’s paid advertising services).

4. Customers Become Updated

Twitter keeps you updated with the current trends, not just in your niche, but the rest of the world. In turn, it also helps you keep customers updated with what is going on with you.

It gives you the power to announce anything about your business to your followers in an instant.

However, as Twitter deals with real-time information, your announcement can easily get lost in your followers’ feed. It’s important that updates are made when most of them are online (or plan to tweet the relevant message a couple times).

5. A Good Boost in Sales

Making use of the large number of active users on Twitter can dramatically increase your sales. You can announce new products, promotions or deals instantly to your followers, which can then be shared to their own audience.

Links can be tweeted that will lead them to your website to help them sign up for your business or purchase your products. In addition, customer inquiries made can be easily responded to, which can potentially translate to sales.

6. Builds Brand Personality

Tweeting serves as an opportunity to showcase your brand’s personality to your audience. Develop a unique sense of identity, style and voice when creating posts. This helps your followers foster a sense of kinship with your brand. Being relatable can be a huge boost in the eyes of customers.

When including images, make sure they are high-quality and appealing in order to capture interest.

You can also include videos to showcase what goes on behind the scenes of your business, or start a Q & A session.

Final Thoughts on 6 Facts Answering “Is Twitter Good for Business”

Twitter proves itself to be an effective tool when it comes to spreading awareness to large audience. Although it prides itself to be different from other social media platforms, it can be overwhelming for business owners and marketers.

However, taking the time to learn the platform and understand it can be quite beneficial. At the beginning of this article we asked: Is Twitter Good For Business? This article determines that it is for various reasons.

As it deals with real-time information, Twitter can be powerful when used as a communication tool. You can instantly receive and send tweets or messages to your followers for no cost. It also allows you to keep track of competitors whenever they communicate to their own followers.

If you have thoughts you want to share that answers the question, “Is Twitter Good for Business”, feel free to drop them below.

And always remember to think before you tweet!

By the way, if you need help in getting traffic to your website then feel free to contact me and we can talk about the different consulting options we offer. Or use the link below to apply for your “Results in Advance” free consultation and let us get started right away.

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