We are conveniently located at 1005 East Dimond Blvd, the northeast corner of Dimond and Old Seward (next to Starbucks), and parking is plentiful.

Be sure to check our What's New and Facebook pages regularly for the latest information on new arrivals and upcoming events.

At About Face, we hand-select and continually refine our product selections and offer only the very best products from all over the world, right here in Alaska. About Face is a complete lifestyle boutique with products to help you live life beautifully, whether you're enjoying something from our collection of the world's finest lingerie, our soft, sexy PJs and loungewear, our easy-to-wear clothing, our bath, beauty and skin care products, or our luxury fragrances. We continually search for new products our customers will love.

We carry some of the finest lingerie in the world. For example, we have a wide selection of fashion and basics in a wide range of sizes from French houses Aubade, Lou Paris, and Simone Pérèle, Italian brands like Cosabella, and exquisite UK fashions from Fantasie & Freya.

We also now offer some of the easiest-wearing, most comfortable clothing we could find, like the organic cotton pieces from Raw Earth Wild Sky, fashion styles from Staci Woo and Nesh NYC.

Our bath and skin care products include well known brands like L'Occitane (pronounced lux-ee-tahn) and Fresh,. We offer luxurious 700 gram, 100% Egyptian Cotton bath towels from Abyss, imported from Portugal, with over 55 colors to match any decor.

Our customers find our mineral makeup line gloMinerals to be the best available, and we also carry the fabulous water-resistant mascara line from blinc Cosmetics.

About Face offers a wide selection of fragrances from France and Italy, including i Profumi di Firenze, based upon the ancient Medici family formulas, and Kai, a gorgeous fragrance which has been a customer favorite since opening our doors in 2003. We also carry a select collection of candles which can be found on our Fragrance page.

About Face is the ideal place for all your bridal needs. You’ll find beautiful foundations for that dream dress, honeymoon lingerie and loungewear, shower gifts, attendant gifts and, of course, a few fun finds for the bachelorette party or a steamy wedding night, all this and more on our Bridal page. For bridal showers, or indeed, any special occasion, establish a Gift Registry with us and make it easy for your friends and family.

Our customers tell us that they appreciate our well-edited collections and our staff's extensive knowledge of our products. We are passionate about all our products.

Explore this site for details on our full line of products, or drop by and let our knowledgable staff help you experience About Face in the best possible way, or to pick out the perfect gift for someone special.

We welcome you to our unique and extraordinary boutique. We've added a video and a few photos to give you a little tour of our boutique on our Around the Store page.