Imagine giving public transit directions to your urban home in the future. “Oh, yeah, you take the Target Red Line, transfer at Comcast Station to the Apple Gray Line headed Fox Sports Westbound, and finally get off at Taco Bell Station.” Seem crazy? Well, you have to name transit stations something, and both Metra and the Chicago Transit Authority are exploring the idea of selling naming rights to stations. They’re not the first city to do this. [More]