Video: What I wish I had known before scaling Uber to 1,000 services. Matt Ranney from Uber shared his advice at GOTO Chicago 2016, on things he’s learned scaling Uber up to 1,000 services. Matt shared something we preach all the time: performance doesn’t matter until it does. Simply put, everything you do should be with performance in mind. Fast forward to 22:50 for more performance tips from Matt.