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Event Detail

Thursday, April 10, 2014

2014: Gender, Media and the Permanent Campaign

WEEK SEVEN: Thursday, April 10 All the Single Ladies (or How
Campaigns Win Today) Today, any truly competitive general election
boils down to this: How do they win over single, female voters?
This ultimate swing constituency gets their political news
differently than the average likely voter. We’ll look at how
campaigns use technology to bypass traditional news to target
female voters, and which races will be impacted the most by single
women voters in 2014. Confirmed Guests: Jess McIntosh,
communications director for EMILY’s List; J.D. Schlough, Founder
and CEO, Well & Lighthouse LLC ***All study groups are
off-the-record and not for media coverage***