Why Social Media Marketing is Important for Small Businesses

Social media marketing is essential for small businesses who wish to capitalize on the current social networking craze. Social media marketing has true potential, and that potential will likely continue to grow. At this point, well over 50% of those living in the United States have Facebook profiles. Recent estimates suggest that the average hours per month each user spends on Facebook are at least 7 hours, and that this accounts for as much as 11% of the total page views in the entire United States. As you can see, if you are not taking advantage of social networking platforms such as Facebook to increase your brand visibility, you are missing out on a great avenue by which to engage potential clients and customers.

Current research suggests that as many as 6 out of 10 people visit social media websites in order to research brands, products, and services that they are considering. In fact, even if you do not have a Facebook page for your business or product, there may already be a discussion going on about your business. Don’t you want to know what people are saying about your business? With the help of a mobile marketing service, you can easily monitor and respond to any comments that concern your business or products. Word of mouth marketing has always been a boon for business owners. Social media has only increased the level of word of mouth marketing that occurs in any market. If you are not aware of what people are saying about your business, how can you truly make informed decisions for future marketing efforts, or future products or services that you wish to offer?

You can create more brand awareness by controlling the conversation about your business. By creating a page and responding to any positive or negative comments, you make your business seem more approachable, and more personable. Even if customers have negative comments, there is a potential for a positive outcome for your business if you reply and respond to their concerns in a public forum, so that other users can see that you truly do care about customer satisfaction.

If you do not have the time or resources to start social media marketing and social media management efforts, not to worry! TrueNorth3Mobile Social Local provides top notch Social Media Management services for small businesses. With help from TrueNorth3 Mobile Social Local, you can delegate the responsibility to a dedicated professional who is trained to take your business to the next level using social media. You owe it to yourself to get in touch with us today to explore your options.