Sears buys social search engine Delver.com

Sears Holdings has acquired Israel-based social search engine company Delver.com. Sears' newly formed subsidiary, SHC Israel Ltd., acquired the Delver.com assets and established a new technology development center in Herzliya, Israel.

Terms of the deal were not released.

The development center will be staffed by Delver.com associates, and Delver CEO Liad Agmon will join Sears Holdings as VP, new services. Sears called the acquisition a great opportunity to expand its online strat­egy and improve customer experience.

Last month, Sears launched a beta version of ServiceLive.com, an online marketplace enabling homeowners to name a price for home improvements and repairs. It combines online auction tools used by other sites with proprietary ServiceLive technology.