Episode #192 Launching | On-Air Coaching with Chris Emmer

Bio: I’m Chris and I run/am Sweaty Wisdom. I’m also a yoga teacher, paddle boarder, graphic designer, wellness junkie, newlywed, Michigander dog Mom. I get lit up by helping overwhelmed entrepreneurs raise their virtual vibe and build a buzz on social media.

BACKSTORY
About 10 years ago, I was working at a global ad agency in Chicago. Although my incredibly smart and talented team was inspiring and invigorating, I knew it my gut that my work life balance (or lack thereof) was unsustainable. I felt lost – like I had lost my spark and was misaligned with my true purpose (though I had no clue what it was at the time). I was in my mid-twenties, but I was experiencing BURNOUT.

Something had to give. I needed to get my zest back. So, I decided to take a leap of faith. I moved back to the loving arms of my home state, Michigan, and went full-time freelance. I started a graphic design studio for my freelance work, started teaching yoga and diving deeper into my own wellness journey, and blogged about the intersection of the two through a secret moniker –”Sweaty Wisdom”. I had no idea what I was getting myself into.

I started blogging because I couldn’t not. Sweaty Wisdom was never about making money – I kept it a secret for over two years. I simply needed a creative outlet for all the changes I was experiencing in my life. But my “little secret” quickly picked up steam. The next thing I knew, I was selling products. And then, I was seeing them featured on OPRAH (all hail) and in publications I loved, like Cosmo and Glamour.

What started as my secret side hustle has since scaled into a full-time gig, where I am lit up everyday by helping entrepreneurs thrive in their business AND feel great through online education, like courses and coaching.

Chris is here with her question: “I’m launching a course in September and I’ve literally heard it all – host a live webinar, do a 5-day challenge, do a Facebook giveaway, spend a gajillion dollar on FB ads (that you should have started yesterday), blah, the list goes on. I feel like I’m drowning in “strategies” that you “have to” do. HALP!”

Tune in as the ladies coach her on how to put everything together for a course launch!

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