Our Philosophy

At Verbal Judo Canada our philosophy is simple, we believe that no one goes to work looking for a complaint; however, complaints happen. This often occurs when individuals react naturally in situations that require a trained response.

Our goal is to provide and develop the conflict management skills that are universally applicable – from cultivating colleague cohesiveness to stimulating organizational growth through exceptional service to personal day-to-day interactions with friends and family.

Our History

Verbal Judo Canada has trained thousands of Canadians from coast to coast since 1999. Our organization has provided training to all levels of government, healthcare professionals, educators, and law enforcement services. Demonstrated success has made Verbal Judo mandatory training for several high profile agencies. The principles presented in our training represent the life’s work of the late George Thompson, an academic who became a police officer in order to better understand communication in relation to conflict. The program that Dr. Thompson developed established cutting edge methods that enable individuals to remain professional, gain voluntary compliance when required, and de-escalate potentially volatile situations, all while ensuring the dignity of the other remained intact.

Our Goals

Personal safety: We train participants to remove negative emotions, allowing them to remain calm and goal orientated on the task at hand. Confidence: Skill acquisition and skill development through training builds confidence. This allows you to know that you are making situations better not worse. Wellness: Our participants acquire effective coping mechanisms that enable them to remain balanced in the face of day-to-day and chronic stressors. Furthermore, our participants will train to be effective in high acute stress situations by learning to induce the relaxation response, which will enable them to maintain tactical control. Positive Image: A positive image reduces the likelihood of complaints and lawsuits. To attain this image we train our participants to respond to situations in a way that they would like to be quoted at a later date, which is especially relevant in an age of public transparency (video cameras, cell phones).