Knowledge Base Articles

If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty.
The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy.
o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies

Purchasing plastic bags wholesale and in bulk is one of the best
promotional options you will find for your retail business. The
positives outweigh the negatives by a long shot when it comes to bulk
purchasing these plastic bags.
Let's take a look at these
positives and negatives. Cost savings is one positive of buying bags in
bulk that you will feel good about. Buying in bulk means you can high
priority when you deal with the supplier, a period of credit for the
payment and demand discounts. This allows you to cut costs with out
skimping on the benefits you receive.
This is the primary reason
why retailers purchase their promotional plastic bags in wholesale lots.
The design of the bag for a bulk order is more straightforward and
easier than designing for many variations. A good amount of thought
usually goes into the first few variations. The later ones are then just
a modification job and he resulting quality of work is compromised.

For any business or organization that deals with athletes, custom
sports bottles should be at the forefront as a marketing and
promotional tool. Hydration is vital for the success of any sports
enthusiast or professional, ranging from sports like tennis and hockey
to cyclists and runners. Wherever water is needed, cups, bottles or
other containers are also necessary. Depending on the sport, disposable
bottles may be preferred, though the most benefit is gained from the use
of reusable bottles that are labeled with your brands logo and name.
However, there are a few things that you need to keep in mind if you
wish to use bottles as a part of your marketing campaigns.
First,
you need to decide what quality of custom sports bottles you need for a
successful marketing campaign. Bottle quality involves factors such as
Bisphenol A, which is a substance that is considered a contaminate that
is unsafe for consumption by babies and younger children. Hig

As a business owner or corporate gift buyer you know how hard it
can be to find just the right promotional items or business gifts. Do a
search on Google and you have literally millions of choices staring you
in the face. It's hard to find the best deal on the best item. But all
that's about to change.
I worked in the industry for years and I
can tell you that there's a lot of money "left on the table" when you're
looking at higher end products and plenty of "overstock" options when
looking for the good old cheap promotional items like pens and key
chains.
For this article I'll focus on corporate gifts and
business promotional items. More specifically let's look at those that
can be laser engraved since these often carry a higher perceived value
by the recipients (when fine woods are engraved, etc.) The first thing
you want to do is get some inside information on what the promotional
company is paying for a product versus what it charg

Trade Show Promotion
The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors.
Customer Retention, appreciation
Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom.
Goodwill/ Enhance Image
In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio