NEW LIFE

2017 新生活

ROOY, a home brand created by Yuan Yuan, a designer and artist, that went with its global debut during Milan Design Week 2015. Literally, the Chinese brand name, “如翌(ruyi)”, means “As Tomorrow”, in which the character “翌(yi)” means the next day, and it implies our hope of leading future with design visions. Moreover, “如翌(ruyi)” sounds the same as the phrase “如艺” in Chinese，which literally means “As Art”, representing our design philosophy of using art to change and enrich life.