Gamasutra recently chatted up En Masse publishing vice president Chris Lee about the challenges inherent in bringing TERA to the West, and surprisingly, the "westernization" catch-phrase -- and associated deflections -- were nowhere to be found. Lee instead focused on how En Masse has a long road ahead when it comes to turning a Korean MMO into an American hit (regardless of the title's inherent quality). "One of the biggest misconceptions in the business is that a good game will sell itself," Lee says.

Lee also spoke to TERA's decision to bypass the free-to-play craze as well as the title's unique combat mechanic, which is "a large departure from traditional MMOs, regardless of region."