The good folks at MultiVisionDigital published the infographic below to put into perspective how the omnipresent video is affecting consumer decision-making and behaviour. If you are trying to sell products or services, you may want to add video to your online strategy (if it isn’t there already) as consumers are 64% more likely to purchase a product after watching an online video.

The infographic also shows that video is not just used for traditional B2C decision-making, but executives are using videos to inform their B2B purchasing choices.

The average user spends 88% more time on a website with video

60% of consumers will spend at least 2 minutes watching a video that educates them about a product they plan on purchasing.

96% of IT decision makers and tech buyers watch videos for business

75% of executives watch work-related videos on business websites once a week

What do you think? Do online videos impact your decision-making? When was the last time you made a medium-sized or large purchase without checking out YouTube to see the product in action? Leave a comment and let me know.