The GVP offers two type of services: a Pay TV service (using IPTV or Satellite Hybrid TV) and a pure OTT service commercially named "PLAY" which is a video on demand service available for a wide range of devices (TVs, smartphones, tablets, game consoles, etc.). Both products have been launched in Brazil and will be implemented in European and Latin American countries over the next years.

"Our objective is to deliver reliable, high-quality video services to a growing number of screens and devices, which requires consistent, end-to-end monitoring across all GVP services," says Luis Velo, Head of Media Services at Telefonica Digital. "We chose Mariner xVu real-time IP video analytics software based on its unique ability to identify network and content issues affecting multiple consumers, as well as provide in-home and neighborhood status for individual consumers."

"Consumers value superior video quality, and we are seeing a global trend for new service offerings that include Internet and mobile video delivered to a diverse array of consumer devices," said Curtis Howe, President and CEO of Mariner. "Mariner xVu software is in its fourth generation of deployment and is a proven solution for increasing video reliability and customer satisfaction as the network scales. Our consumer-centric monitoring at the edge of the network is efficient at reducing OPEX costs for network and field operations teams as they scale and support more devices."

GVP IPTV services are based on Microsoft® Mediaroom® middleware and OTT Networks MiB technology. Mariner xVu is the world's first and most widely deployed end-to-end monitoring solution for Mediaroom.

Mariner xVu and Telefonica Digital are both finalists in the TV Connect Industry Awards 2013. Mariner xVu is shortlisted in the category of "Best Network Technology for IP TV & OTT TV", while Telefonica Digital is shortlisted for Global Video Service in the category of "Best Multiscreen TV Service", and Telefonica Global Video Platform is shortlisted in the category of "Best Service Delivery Platform for IP TV & OTT TV". The TV Connect Industry Awards 2013 recognize, reward and celebrate innovation, excellence and achievement in the Connected Entertainment industry.

Telefonica Digital is a global business division of Telefonica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefonica through research & development, venture capital, global partnerships and digital services such as cloud computing, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefonica Dynamic Insights. Telefonica Digital will deliver these new products and services to Telefonica's 316 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, TokBox, Terra, Media Networks Latin America, 48 and giffgaff are all managed under the Telefonica Digital umbrella.

Mariner xVu is the world's most deployed monitoring solution, with 7 million devices under management.Mariner's frostt™ platform is an application management solution that allows service providers to monetize their IPTV applications by turning every subscriber interaction into a revenue generating opportunity. You can follow us in Twitter - @marinerxvu

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