CW33 Partners With 97.9 The Beat for New Morning TV Show in Dallas

13 Mar CW33 Partners With 97.9 The Beat for New Morning TV Show in Dallas

Local CW TV station wakes up viewers with VJ’s from “Veda Loca in the Morning”

Dallas, TX, March 13, 2019: Morning TV just got Loca! CW33, a Tribune Media television station, is partnering with Dallas’ Radio One station 97.9 The Beat for the launch of the high-energy morning TV show The Beat on 33, a fun and relevant alternative to traditional local news. The Beat on 33 will air live on CW33 (KDAF-TV) weekday mornings from 6-8am and stream online at CW33.com.

This LIVE weekday morning show brings the popular and charismatic Dallas urban radio team from “Veda Loca in the Morning” to broadcast television. The Beat on 33 takes viewers into the studio for lively conversation on trending local and national topics, keeps them up-to-the-moment on news, traffic and weather, and entertains with fun, unique content featuring highly engaging hosts. Starring the hilarious, single mom Veda Loca, the hip “too cool for the room” J-Kruz, the energetic and free-thinking millennial Jazzi Black and the inspirational and community-driven DJ Kayotik, The Beat on 33 keeps viewers engaged and entertained.

“Our partnership with Radio One and the launch of The Beat on 33 will be a unique extension of both brands combined into one,” said Sara Fulmer, CW33 Station Manager. “It’s a great example of two media companies partnering together to bring our viewers and listeners a whole new experience, delivering news, weather, traffic and entertainment in a highly engaged environment. It will be morning TV on steroids; unlike any other!”

“We are ecstatic to expand on the natural energy of 97.9 The Beat’s Veda Loca in the Morning and the CW33 brand,” said Tami Honesty, Radio One Dallas VP/General Manager. “We feel that The Beat on 33 will be a perfect merge of family, fun, and information for the Dallas-Fort Worth metroplex. The Beat on 33 offers a 360 experience that is sure to keep viewers captivated and entertained from the start of their day to their morning commute.”

The Beat of 33 gives viewers a fun, fresh alternative to traditional local news. The team of Veda, J-Kruz, DJ Kayotik and Jazzi Black are not only bold and edgy, they also tackle relevant topics affecting their listeners by bringing in guests and staging interviews that inspire meaningful conversation, giving voice to their listeners.

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KDAF-TV, CW33 is the local CW affiliate for Dallas and Ft. Worth, owned by Tribune Media Company. Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching approximately 49 million households, national entertainment cable network WGN America, whose reach is more than 75 million households, Tribune Studios, and a variety of digital applications and websites commanding 49 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV and Covers Media Group, an unrivaled source of online sports betting information. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information please visitwww.tribunemedia.com.