Focus groups

Having already established your ideal customer profile, another great way of gathering some quality research is through focus groups.

Focus groups allow you to bring a group of people together to hold a discussion about what it is your looking to do and help gather some valuable information.

The group interviews can save time and money compared to individual interviews and provide a broader range of information.

Our top tip: Make sure you hold more than one focus group, each with different people. You are more likely to gather a range of views and gather more quality information.

Google

Last but not least, it may seem obvious but one of the first things to do when launching a new product or service is to google it. It may have been done before or you may stumble across something similar. You never know what you might find!