Wednesday, June 25, 2008

The Evolution of a Poster

Not all of my ideas come out fully realized in the sketch stage. I went through a number of changes on this one, starting with a rough design culled from pieces of my Prairie Fire Tequila label. Slowly, it became bolder and blues-ier. I added elements of folk art portraiture and the distressed, chopped up aesthetic of modern rock posters. Jonny himself went from looking like Frankenstein's Monster to a normal human with a reasonably proportioned forehead. As you can see, the end result is a far cry from the first sketch I turned in. Old blues with a modern sensibility was my original vision, and I think I achieved that, but it took quite a few steps before I figured out how to get there.

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About Me

Jeff Lance is a freelance illustrator and recent transplant to San Francisco, California.
His artistic influences include punk rock,comics, animation, and all things retro. He is available for projects both large and small.
Clients have included Popular Mechanics, Time Out New York magazine, Metro International, Booz Allen Hamilton, PromoWest Productions, The Black Dahlia Murder, Hub City Stompers, Ruder Than You, the Charm City Roller Girls, and the Ohio Roller Girls.