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A professional crush is someone who is brilliant and you admire a lot (sometimes from afar). You want to follow in their footsteps. You’d love to pick their brains all day. You will do anything to work on a project with them.

For years now, one of my professional crushes has been Guy Kawasaki, Silicon Valley venture capitalist, Apple evangelist and marketing guru. I first met and wrote about Guy in 2007 when he was speaking about his book The Art of the Start – a start-up bootstrapper’s bible that I still refer my clients to.

Like real-life crushes, throughout the years, my path would cross with Guy’s – close, but not quite close enough:

My friend Ria Sharon hosted a “virtual pajama party” as a fundraiser and I was on the same “virtual stage” as Guy and Lewis Howes.

When I started my blog two years ago with just four posts and a Twitter following of maybe a hundred, Guy tweeted about me and one of his followers contacted me to work for his company. Talk about social media power.

And more recently, Guy was interviewed by Maruxa Murphy and she mentioned to him that she first heard about him from me.

Like real-life crushes, I’m sure Guy still didn’t know me from the 365,000 followers he currently has on Twitter.

When I found out he was coming to Vancouver for an event, I thought about buying a ticket, but that wouldn’t differentiate me from the hundreds of people there. I wanted to stand out.

So I set out to enchant my professional crush from what I’ve learned from his books and speeches. Here’s what Guy says about Enchantment and how I, in turn, implemented it:

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