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Win a head-to-toe makeover, photo shoot and trip to New York City by entering the RoC skincare “You and Improved” Challenge on the RoC Facebook page. The grand prize includes a one-on-one consultation with RoC’s skincare expert Dr. Erin Gilbert, transformations with top makeup and hair stylists, a wardrobe consultation, a photo shoot with celebrity fashion stylist Marcellas Reynolds and, of course, a trip to the Big Apple. The experience is sure to make you look and feel 10 years younger.

The contest is part of a campaign featuring the transformation of four everyday women who have already taken the challenge to make a change in their lives, starting with their skin. Their evolution is chronicled in a series of short videos on the RoC Facebook page.

To enter the contest, tell RoC why you want to look ten years younger by submitting either a video or written essay with photo by Mary 17. RoC will announced 25 finalists in June with four winners being determined by Facebook fan votes.