Brand

Service

Conceiving products with service needs, leading innovation workshops and inspiring companies through design thinking tools & methodologies. Design consulting and management to drive the change.

Discover our process.

Discover

Analyze to understand the context

This phase is about understanding the challenge. We analyze business strategies, market contexts and discover user needs to identify opportunities to innovate. The objective is to define the project vision that will drive the rest of the design process, ensuring that product and solution proposals are firmly rooted in user needs and business requirements.

Design

Create and test in order to define

Based on the discovery briefing, we go wild in creating a maximum of concept alternatives, making the vision visible in their digital and physical shape. Our process is iterative, we continuously prototype and test our ideas until we come up with the strongest concepts. The objective is to define the overall experience, product architecture and user flows, key functions, ergonomics, and look and feel.

Develop

Materialize the final concepts

Concept definition becomes more accurate and details are defined. The objective is to materialize the vision in the best possible way, collaborating closely with the developing partners to ensure that all the product and solution values proposed in the previous phases are conveyed to their maximum.

Drive

Make the experience come to life

We combine our knowledge of the process, the story behind the concept and our cross-platform design capabilities to advise, create and guide compelling products and solutions. We manage product portfolios, supervise production and assess CMFs, suggest and design on­brand promotion, content and artefacts. The objective is to make the experience come to life, connect with users and customers lives, helping our clients drive the change.

Discover

Analyze to understand the context.

This phase is about understanding the challenge. We analyze business strategies, market contexts and discover user needs to identify opportunities to innovate. The objective is to define the project vision that will drive the rest of the design process, ensuring that product and solution proposals are firmly rooted in user needs and business requirements.

Design

Create and test in order to define.

Based on the discovery briefing, we go wild in creating a maximum of concept alternatives, making the vision visible in their digital and physical shape. Our process is iterative, we continuously prototype and test our ideas until we come up with the strongest concepts. The objective is to define the overall experience, product architecture and user flows, key functions, ergonomics, and look and feel.

Develop

Materialize the final concepts.

Concept definition becomes more accurate and details are defined. The objective is to materialize the vision in the best possible way, collaborating closely with the developing partners to ensure that all the product and solution values proposed in the previous phases are conveyed to their maximum.

Drive

Make the experience come to life.

We combine our knowledge of the process, the story behind the concept and our cross-platform design capabilities to advise, create and guide compelling products and solutions. We manage product portfolios, supervise production and assess CMFs, suggest and design on­brand promotion, content and artefacts. The objective is to make the experience come to life, connect with users and customers lives, helping our clients drive the change.

We are a strategic design agency, engaging with businesses to uncover their full potential.