This hands-on workbook is an invaluable tool for lawyers at all stages of their professional life, from law students to high-level professionals transitioning careers. Filled with practical advice, folk wisdom, academic theory, and tips from some leading members of the bar, this book covers networking from the basics of an "elevator pitch" to the role it plays in business development, internal relations, job searches, and leadership in the profession and in the community.

Follow along as legal marketing expert John Reed shows you how to build your business development and marketing plan in this 6-module web-based video course. Study at your leisure, stop and rewind the video when you need to focus on a point, and repeat the modules as often as you would like in order to experience first-hand the many useful strategies presented in this seminar. Learn how to build your BDM plan and how to put the plan into action.

How Can Attorneys Use Google+ to Generate Business?
Just when you mastered Twitter and Facebook, Google+ joins the mix. ABA Journal Podcast moderator Stephanie Francis Ward talks with lawyers and a social media expert about the marketing opportunities the new site offers, and the tradeoffs for privacy concerns.Presenters: Ryan J. Davis, Mark Schondorf, Derek S. Witte from ABA Journal Podcast TranscriptProgram Date: September 12, 2011Duration: 32 MinutesCost: Free

The Impact of Search Engine Optimization
How can you use SEO to market your law practice? This podcast discusses why search engine optimization is important to lawyers, how SEO works, and how it retains its importance, even with the explosion of social media.Presenters: Jared Correia and Conrad Saam from Legal Talk NetworkProgram Date: March 22, 2011Duration: 29 MinutesCost: Free