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Standard Life responds to Elevate users’ feedback

4 October 2017

Standard Life has simplified its adviser platform Elevate, a year after acquiring it from Axa.

Standard Life said the improvements were focused on increasing platform efficiency, ease of use and delivering client value, and came as a direct result of feedback from Elevate users and adviser research carried out following its acquisition.

The key enhancements include a revised new business process, an enhanced investment selection tool with smarter and streamlined search filters and easier access to outsourced fund solutions, with a new option for fund selection based on the IA Volatility Managed sector.

Steve Owen, head of platform proposition for Elevate, said: “These developments will offer rich functionality as well as much slicker processes, with many click through operations reduced by up to two thirds. This is a major step in ensuring the new business process is fully aligned to the way advisers do business. This is all about enabling advisers to help them grow their businesses while offering their clients a great service.”

David Tiller, head of adviser and wealth manager propositions, Standard Life, said: “I am really pleased with the support we are receiving from advisers, not only in terms of the business they are doing with us, but also their willingness to engage with us to inform the development priorities. This ensures we are delivering what our advisers want us to deliver. We are seeing record levels of new business coming onto Elevate, and we want to thank advisers for supporting us during this period of change and investment in the platform.”

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