The thing is, I have issues asking for help. It’s weird but I’m breaking down now and am in almost “beg” mode.

You see, I’ve applied to be on the SephoraSquad.

Yes. I’ve applied but I don’t have much hope!

Why have I done this?

I’ll be honest. I’m sick and tired of the mature woman being ignored. Ohhhhhh….the beauty industry is constantly tapping themselves on the shoulder for their *cough* inclusion and diversity. But…they exlude the older woman. Over 50. Over 60. Over 70 and Over 80 +. We all want to look our best.

Over time I’ve come to write many blog posts about makeup, skincare and wigs. And it is a mission and passion of mine to include the mature woman.

MMMMMMakeup!

Wigs!!!

Fake tan! Some of my favorite subjects!!

This is my opportunity but I don’t really have much hope. My Instagram account isn’t 37K plus. It’s just over 5K. My YouTube channel is but a mere drop in the bucket. And that’s fine because if I can just reach a small group of women and be of any inspiration then I’ve done my job.

I don’t buy followers. I don’t buy subscribers. No filters. No fillers.

The only thing fake on me is my tan, my nails and my hair. I’ve stopped with the lash extensions!

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About Catherine

Far from perfect, but enjoying life as a non-perfect and flawed individual at 60 years young. I'm still wondering what I'll be when I grow up!
The characters in my life's screenplay include my better half.
He is a refined Frenchman who grew up in Paris and summered in St. Tropez.
I grew up in Long Island and summered in Long Island.
I am not refined.
My three grown children are also a big part of my life.
For their sake, they happily live where their careers have taken them! But I can still mother them from a distance!
I write about the mundane. I write about deeply shallow issues. But whatever I write or muse about--it'll always be a bit on the humorous and positive side!
It's all good!

Catherine, I understand completely! I suffered an injury recently and have had to ask for help with just about everything. It’s so difficult, and I’m counting the days (weeks, actually) until I regain independence. In your case, I’m sure your followers are more than happy to support you. ❤️

Catherine,
Just posted letter of support for you. Very happy to be able to do something to help. Keep going strong— you are a major inspiration for many. Here is the text:
@Atypical60 is an articulate, authentic, and compelling voice that inspires women over 50 to not be bound by age as a number, but to embrace their lives to the fullest. This includes putting one’s best face forward and enjoying beauty products as a means to celebrate one’s features and feel confident— sentiments that resonate with women of any age. Atypical60’s voice is known as honest — sometimes brutally so— but always delivered with humor and grace; equally important, her voice is informed and well researched. She is an expert source trusted by her peers. Who are her peers? Women aged 50 and above who are have busy vibrant lives with family and work; women who have lived decades, birthed children, navigated careers and maybe embarking on their four or fifth career; women who know what they like and do not like; women who have disposable income. This last point is noteworthy— those businesses that find a way to truly include mature women in their mission statement will be finding a way, if nothing else, to make their bottom lines more beautiful. If, in so doing, those businesses help bring confidence and beauty to the faces of women who have worked decades as mothers, partners, members of the workforce, ist that a major win-win? Atypical60’s voice is compelling and, among the mature women bloggers, quite unique; it’s a blend of beauty, life, cooking, culture that keeps followers coming back again and again. Hers is a voice to have on your team.

Catherine, I just left my very positive review of Atypical 60 on the Sephoria website. I let them know your posts are both very informative for the mature woman and entertaining. I also told them that I have saved money by buying products you have recommended. It is great having you do the trial run!

I just left a testimonial in support of your application and I too hope you are successful.
It’s way past time that we see ourselves represented and products developed for our needs. I’m sick of being invisible and silent. Glad that you are willing to be the standard bearer. BTW, you are funny, thorough and beautiful and interesting to read.

Thank you so much Karen. Yeah. We definitely need a “NORMAL” person to represent our demographic. Not only am I tired of being invisible, but I’m also tired of women in our age demo filtering the bejezus out of themselves. They are just as ridiculous as the younger ones. Are they aware that everyone knows they are filtered??????????????????? In the end it’s to each her own but I do like a more realistic view. I hope I get chosen because we need someone from our age group! Thank you agai!! XOXOXOXO

@atypical60 is one of my go-to people when I want to hear about what’s new with makeup and hair. I am 68 and I like to look good 😊. Most of the information I find is from and for much younger women. I want to look as good as I can in age appropriate way. That is what I get from @atypical60. She is friendly, easy to understand, and full of good information and a GREAT personality!! You should definitely add her to your Squad!

Cathe, this would be perfect – for you, and for all of your loyal readers! I sent my testimonial in, and I’ll keep my fingers crossed for you! Sorry if this is a duplicate post – my original post never showed up!

Thanks so much Gillian! You know what I did? I went to the hashtag of the sephora squad and saw that many IG influencers with 150K, 300K 50K all applied and I’m not giving up hope on this because none of them are as old as me!! LOL!!! XOXOXOXOXO

I just found you over the weekend and I want to thank you for being here! I just turned 50 and it’s nice to see someone out here showing us how it’s done with grace and class. I submitted my vote for you. Bonne chance!

Catherine , I am late to the party yet just wrote why I recommend that you would be excellent choice. Thank you for all you do helping us gracefully move through the decades wading through the products for us.