Consumers willing to pay more for green energy

The Informer
Posted on: 12/09/2017

The majority of people are willing to spend more money in order to ‘go green’ when it comes to their energy provider, according to new research.

In the survey of over 2,000 adults commissioned by comparethemarket.com, the findings showed that nearly three quarters of UK adults (73%) would be willing to pay more for their energy from a provider which uses only renewable sources.

The findings follow the recently announced UK Government-backed independent review, which aims to find ways to reduce energy costs while also meeting climate change targets.

‘Lack of engagement’

However, the report appears that there is very little faith that the review will deliver what it is set out to achieve, with 52% of respondents believing that it is unlikely to result in reduced energy bills.

Peter Earl, Head of Energy for comparethemarket.com said: “The energy market in the UK is broken and our research further underlines this.

The fact that so many people are paying over the odds for energy that they would prefer to get from suppliers generating that energy via renewable sources indicates a serious lack of engagement and a disconnect between what people want and what they pay for.

“Furthermore, people clearly have little faith in the UK Government to do something about the problem of soaring bills and providing more renewable energy.”