And finally, make behavior change easy (that’s actually the very reason we created Global Warming for Busy People!)

For example, to a military family, mention that we can easily avoid future oil wars by simply driving more fuel-efficient cars, trucks, trains, ships and planes, or by switching over to electric cars (as well as advanced plug-in hybrids which get 85 MPG or more). Point out the military is well aware that runaway climate change will cause brush wars and failed nations in may of the world’s poorest regions. The best war is the one we avoid, by being farsighted and smart.

Or, to people of faith, mention that every religion now says it is a moral wrong that our pollution harms the weakest among us, the poor, elderly and children who always suffer first and worst. And it is a moral wrong that our fossil fuel-caused climate change will (and has already started) harm the poor in ever-worsening ways. For example, share with them excellent Encyclical Pope Francis wrote on June 19, 2015, “On the Care of Our Common Home.” It makes the case that we have a sacred trust of wise stewardship for the Creation.

Or, to parents, grandparents and teachers, point out that pollution disproportionately affects children, who are inherently fragile.

Or, to adults caring for elderly family members, point out that global warming creates more frequent and more extreme heat waves, which have been shown to hurt the elderly more than other age groups. And that climate change is creating more frequent and extreme floods, which the elderly are more likely to be unable to escape as we saw in New Orleans.

Or to a free market businessperson, point out that there are a vast number of business opportunities in renewable energy, driverless cars, ridesharing, electric or advanced plug-in hybrid cars, smart grid, energy storage and many others… in 2016 there are already around 2.5 million jobs in the advanced energy sector and some of our brightest, most motivated young workers are excited to make their careers in the next wave. Contrast that with only 250,000 remaining in the coal industry.

Or to the expense-conscious retired couple, point out that they can cut their gasoline costs per year in half by getting rid of one of their two gasoline cars. Replace it with a used electric car, which costs virtually nothing for around-town driving, while they keep their other car for long trips.