The Ottawa Public Library and Amazon.com provide two important lessons, one for marketing writers and one for independent authors. “If you like this book…”

Can you believe it was at the public library that I got my inspiration for this blog post about marketing? There was a rack with bookmarks specific to certain authors. But the “content” of the bookmarks was not about those authors; it was about similar authors. For instance…

“If you like Tom Clancy, why not try reading books by the following authors?”