About Us

Effective, Not Complicated

With nearly 25 successful years under our belts, we’ve learned a thing or two about business coaching and franchising. The most essential thing we’ve learned? You don’t have to be complicated to be effective. Read on.

The ActionCOACH Story

Running a business can be easy. And simple. And profitable. It’s also one of the best ways to generate the cash flow and profits that lead to a great lifestyle for you and your family. Learn More

THE ActionCOACH Difference

Given the growth potential of the business coaching category, one of the questions most asked of an ActionCOACH is the difference between coaching and consulting. Learn More

Timeline

The concept of business coaching, as it is widely known today, was pioneered in 1993 by ActionCOACH. Nearly two decades later, the company that started it all is still on top.Explore Our History

Vision & Mission

ActionCOACH is a team of committed, positive and successful people who are always striving to be balanced, integral and honest. Read More

Culture

Much like successful countries, successful companies need to operate within the terms of a specific culture. A good culture not only establishes the way people go about their daily lives; in business, it guides team members in meeting and achieving their goals and objectives. Discover Our 14 Points of Culture

17 Reasons to Become an ActionCOACH

Much like successful countries, successful companies need to operate within the terms of a specific culture. A good culture not only establishes the way people go about their daily lives; in business, it guides team members in meeting and achieving their goals and objectives. Read the 17 Reasons

Our Awards

On our way to the top of the industry, we collected a few awards. Awards List

Affiliations

We find it vitally important to remain actively involved with the most respected franchise association on the planet. See Our Affiliates

Coaching for a Cause

Just as we place an emphasis on our company culture and value our ability to help business owners around the world, we hope to instill that same commitment in each of our ActionCOACHES. Learn More

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ABOUT US

The concept of business coaching, as it is widely known today, was pioneered in 1993 by founder of ActionCOACH Brad Sugars. More than two decades later, the company that started it all is still on top. In fact, no franchise in the “business coaching” category is 10% of our size in total revenues.

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APPLY TO BE A BUSINESS COACH

To apply to be an ActionCOACH, simply fill in the series of forms via the link. Please allocate 30 - 60 minutes to complete application.