How Predictive Analytics Can Help Shape the Future of Your Business

To understand predictive analytics, you first have to understand what analytics are in general. Analytics are data, measurements, and information that is measured, managed and analyzed in order to understand its patterns or effectiveness. For example, you might track...

When it comes to running a business, popular wisdom says that “the customer is always right.” While this may not hold true in every case, the idea behind it endures. The customer may not always right, but their satisfaction is necessary for your success. When...

For many small business owners, the words “big data” can be downright terrifying. But the truth is, you are sitting on a gold mine. Unbeknownst to many small businesses, big data, when mined and analyzed properly, can be a great source used to drive sales and increase...

Business intelligence (BI), when utilized to its fullest potential, is a powerful tool that can turn your business’s raw data into actionable insights. Sadly, many businesses don’t know how to get the bang for the buck out of their business intelligence software...

We know that technology advancement is never stagnant. It is an ever-changing continuum of bigger, better, and faster ways of doing things. If we let it, (and let’s be real, most of us do!) technology touches virtually every aspect of our lives. And so it stands to...

Access to public (open) data is easier than ever before, and businesses can certainly use it to their advantage. The downside of this accessibility, however, is the sheer volume of data available. Trying to handle that much information and statistics can be...