Posted by BMT Micro

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When it comes to choosing which social media platforms a business should utilize, it’s important to select ones that are best for reaching an ideal audience. But, it seems like every few months there is a new up-and-coming platform and dozens end up failing before most people ever hear of them. So, when a social platform is still experiencing growth, businesses should pay attention.

Snapchat and Instagram are two mobile-driven social platforms that are skyrocketing in popularity. They can be a great fit for any social media strategy; however, it can be difficult to decide which one your business should invest time in. To help determine this, you need to understand the unique differences and capabilities of each one.

Although Instagram and Snapchat are very similar, there is no clear winner (yet). Right now, there are enough differences in each to make it worth taking the time to explore both. Depending on your content and goals, you may even decide to use both in different ways.

If you are a vendor of BMT Micro, an analysis of your current social media performance is available with our Marketing Analysis. The Marketing Analysis also includes an analysis of your website, SEO, digital reputation management, target market, competition, advertising and branding. If you would like to learn more about the services we offer, please contact our Marketing Specialist via email at leah@bmtmicro.com for more information.