The store also houses a training room for distributor training sessions. In UP, the company has also opened stores in cities like Allahabad, Agra, Lucknow and Varanasi etc.Priyanka Singh | TNN | October 26, 2016, 13:33 IST

Amway India sells more than 130 daily use products across categories like nutrition, beauty, personal care and home care.LUCKNOW: Amway India, the country’s leading direct sellingFMCG Company, opened a new pick-up store in Gorakhpur. The new set-up is located at G.K. Tower in Ahladpur, Gorakhpur. The company said that the new store’s format is similar to a ‘shopping centre’ which gives an opportunity to the Amway consumers and distributors to touch/feel and experience the quality of products offered by Amway.

The company which is known for its direct selling mode said that the experience factor was hitherto missing in its products. The store also houses a training room for distributor training sessions. In UP, the company has also opened stores in cities like Allahabad, Agra, Lucknow and Varanasi etc.

On the occasion, GS Cheema, senior vice president – North and East, Amway India, said, “The launch of this new store in Gorakhpur is a part of our national strategy where we are consciously upgrading our stores across key markets with an aim to offer true Amway experience to our consumers and distributors. We are confident that this store will play a key role in increasing availability and visibility of Amway’s products to consumers in Gorakhpur and nearby clusters.”

Amway India sells more than 130 daily use products across categories like nutrition, beauty, personal care and home care. Amway India is a wholly owned subsidiary of Amway Corporation with headquarters located in Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 55 year old, US $ 9.5 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation, research and development has seen more than 1,150 patents granted and has more than 950 scientists working across 75 research and development and quality assurance laboratories worldwide.