Islands of L.A.

Sierra Madre Villa Avenue and North Rosemead Boulevard in Pasadena. Kletzky cautions to not get too focused on the signs. "It's not about the product but the ideas generated," he says.

Sierra Madre Villa Avenue and North Rosemead Boulevard in Pasadena. Kletzky cautions to not get too focused on the signs. "It's not about the product but the ideas generated," he says. (Ari Kletzky / Islands of LA)

Sierra Madre Villa Avenue and North Rosemead Boulevard in Pasadena. Kletzky cautions to not get too focused on the signs. "It's not about the product but the ideas generated," he says.Ari Kletzky / Islands of LA