Search Engine Optimisation

Expert SEO services
Search Engine Optimisation, or SEO for short, is the practice of altering a website so that it appears higher on search engine listings, resulting in a higher percentage of organic search traffic to the site. Totem specialises in SEO and driving results to keep your websites placed firmly at the top of any search engine.

Why is SEO important?
The importance of an effective SEO plan should never be underestimated. Research has shown that 94% of people do not even look past the first page of Google, and with over 1.17 billion people using Google, this results in over 1bn users not reaching the second page, outlining the necessity to be listed higher on search engines if your website is to stand a chance of being found. The top available search result receives on average 33% of all traffic, with the second result receiving 17%. This considerable amount is exactly why we invest our time so heavily in SEO and want our clients to be in the best position possible.

What makes Totem’s SEO service different?
Here at Totem, we have experience in generating millions of pounds for recognisable brands through SEO, including Fuller’s and Burlington Group. To achieve the highest return on results, we make sure we know your company inside out and exactly who your target market is. Using this information, we can then set up an SEO plan of how to alter and optimise your website to reach these audiences.

How do we report on SEO performance?
Totem has invested in the latest technology and applications to help improve and track results of our client’s websites throughout your SEO plan. By tracking its progress, we can update our client’s week to week on their progress, on what is working and what changes we’re making to help the website progress further up the search engine rankings, or maintain its top position. Our SEO portal allows Clients to log in and see how their positioning within the search engines is changing on a day to day basis for their chosen key phrases. Not only is this useful for our clients, it enables us to make informed decisions quickly so ensure we keep your website climbing the rankings!

How SEO fits into an overall marketing strategy
Many of our other services also interlink with how SEO works such as content creation. The more quality, unique content added can reach new searches, and help raise the overall optimisation rating of the website.

How SEO is changing
With technology changing, it was only last year that the volume of mobile searches overtook that of desktop. This again has led us to put paramount importance on optimising websites to be mobile and tablet friendly. This has become a new requirement for Google in scoring higher in their rankings, and a perfect example of how their algorithms can change on a regular basis. This is why we heavily invest in our SEO service so that our clients don’t fall behind and get lost amongst the second page or lower!

Optimising your site for the search engines
From optimising photos, articles, html, adding new content and more, there’s so much we can do for your business to help give it the position it deserves online and drive more traffic and revenue to the site.

Contact an SEO Agency
For more information on the Search Engine Optimisation services we offer, be sure to visit our contact page and we’ll be happy to tell you more about how Totem can help your business climb the rankings.