Month: April 2009

Expect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience is disjointed because consumers have separate identities in each social network they visit. A simple set of technologies that enable a portable identity will soon empower consumers to bring their identities with them — transforming marketing, eCommerce, CRM, and advertising. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate … Continue readingThe Future of the Social Web: In Five Eras

I went out to Half Moon Bay’s Dream Machine event, where machinery was displayed from cars, steam engines, hybrids, motorcycles and airplanes were featured. One of the things I love to do is meet up with Scoble and Thomas Hawk to watch them photograph interesting things with their professional Canon cameras. Check out Scoble’s and Thomas’s amazing photos on Flickr. I certainly don’t have the budget to spend 5-10k on camera gear, but try to go for the opposite approach and see how much I can do with camera phones. I’m demoing the ‘social media phone’ called the N85 from Nokia, a 5 megapixel camera, which I’ll give away to someone after my trial. I relied on a few settings … Continue readingPhone Cameras and Flickr’s Picnik

I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. Subscribe to this blog in your feedreader, or use the email subscription box in the right column. Or you can subscribe to this digest tag only and not receive my other posts. Web Strategy Summary For once, this … Continue readingWeekly Digest of the Social Networking Space: April 26, 2009

Forrester’s Marketing Forum in Orlando Florida, see other photos tagged FMF09 Yesterday’s theme was to take risks and engage in innovation –even in times of economic hardship. Armed and excited with examples from the speakers and panels, the conference was now focused on the ‘how to’, with a focus on engaging your customers to be involved, guide, and lead your company in tandem with your own leadership. Forrester’s Peter Burris: Engaging the Innovative Customer First we heard from Forrester’s Peter Burris, who focused on the theme o engaging your innovative customer, he suggested that as you take risks, let your innovative customers be your guide. The conference focus met the needs of multiple industries, and Peter gave data and insight … Continue readingMarketing Forum Theme Day 2: Engaging the Innovative Customer

Forrester’s Marketing Forum in Orlando Florida Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando, is Walt Disney’s creative genius to develop an iconic entertainment franchise. She stresses that now is the time to do marketing differently by thinking differently and embracing innovation. [Marketers should innovate now, despite the perceived risk] Why innovate now: VP/Principal Analyst on the Interactive Marketing team, Shar VanBoskirk spoke next. She indicates that a recent forecast shows that mobile, social, email, display, and search marketing will increase at a CGR of 17% in 2014. She gives some funny examples of some … Continue readingMarketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession

I had an interesting conversation with the head of marketing of a vendor here at Forrester’s marketing conference. She told me about the changing role of AR. Now, the role of AR must evolve, as analysts have direct connections to employees of their company, and have the ability to circumnavigate that traditional relationship. For example, I can easily tweet out “anyone in the sharepoint team have have a moment for some questions” and I’d suspect they’d quickly respond in seconds, whether or not the AR person was involved. To respond to these times, I’ve found that the best AR folks do the following things: 1) Listen to analysts and synthesize. Now, AR folks can listen directly to the thoughts and … Continue readingWhen Analyst Relations Get Social

Left: The Future of Media Panel rounds off Day 1 at Forrester’s Marketing Conference. I’m sitting in the front row here in Orlando at Forrester’s Marketing Conference. We’re talking about the “M”M world, no not the Mouse but Media. This closing panel is discussing the Future of Media. Moderator is colleague David Card, Annis Lyles, VP Media of Coca Cola, Greg Clayman, EVP of MTV, and David Verklin CEO of Canoe Ventures. David’s not taking any prisoners and is intending to make this a pretty tough panel, rightfully so, media is undergoing some serious changes. David starts out showing that newspapers is struggling, from NYT, Rocky Mountain, and SFgate. First let’s start with the client side. Coke recalls the day … Continue readingForrester Panel: The Future of Media with Coke, MTV, and Canoe Ventures

Despite there being many layoffs in the startup space. I’ve started this post series (see archives) to recognize and congratulate folks who get promoted, move, or accept new exciting positions. Please help me congratulate the following folks: Get Satisfaction gets new CEO, Wendy Lea who has a former background in enterprise software. Co-founder Thor steps down although remains active in CTO role, this is common for companies who are undergoing growth. Tac Anderson leaves HP social media efforts and joins Waggener Edstrom to focus on Studio D (digital), having gotten to know Tac, this is a big win for WE. Neighborhood America announces that Tom Edwards has joined the company’s executive team as Vice President of Sales and Marketing, joining … Continue readingPeople on the Move in the Social Media Industry: April 23, 2009

Social Reef: An Industry Perspective View more presentations from jeremiah_owyang. The last time I did a storyboard, it received positive reviews, so I’ve decided to do it again. Often, I have a hard time describing to others what I do for a living –just exactly how do you explain to your parents that you’re an industry analyst for the social web? As a result, I’ve created this slidedeck that goes well with my fishing theme on what I see as an industry analyst. This is likely the fastest moving industry in the world –for the last few years, I work many hours during the weekdays and a few during the weekends to keep up. While in it’s formative years now, … Continue readingSocial Media Marketing Storyboard #2: The Social Reef, an Industry Perspective