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I just posted Inside PR 473. This is me playing catch up. As some listeners noticed, I fell behind in posting and episodes were dropping two weeks after we recorded them. But now we’re up to date and I’m hoping to publish each future episode within two days of recording.

As for episode 473, after several weeks of being in the wrong place at the wrong time, Gini Dietrich, Martin Waxman and I all together for this episode. We talk about Twitter’s deal with Bloomberg to produce video, Feedly’s coming mute filters, Sysomos’ new integrated platform, and the end of Yik Yak.

Finally, Martin points out the recent article on Wired, Facebook has seized the media, and that’s bad news for everyone but Facebook. News is important to Facebook. But it’s not what Facebook cares about. Instead, the platform is focusing on packaging content as an experience that will draw us and keep us. The content doesn’t matter to Facebook as much as the packaging and whether it holds attention.

This week’s first #IPRMustKnow: Twitter turns ten. It changed communications for Gini and Joe – and it’s still as relevant for us as it’s ever been. There’s been a lot of talk about Twitter being in trouble. And while it may not be meeting the venture capitalists’ expectations, it meets our expectations for a useful tool that we use every day. But as we look back, we know that Twitter was a learned tool. Just take a look at the very different first Tweets that Martin, Gini and Joe published.

Gini was true to her form, using Twitter to try another tool:

First Twitter post-for me a bit like jumping into a cold lake. I’ve been standing on the shore for a while just contemplating. Here goes.

For our second #IPRMustKnow, we point to an article by Sylvia Stead, the Globe and Mail’s Public Editor, warning against the four most common sources of mistakes by journalists. As Gini and Joe see it, these aren’t just the source of errors for journalists, but also for any research-based writer. Stead suggests,

Young people who have grown up with e-mail and texting don’t have a clue how to talk to clients, says the Phone Lady

This article speaks some truths that we should all pay attention to. Too many people use email as their primary means of communication at work. Email is good for transactions, quick agreement or sharing info. But it sucks for resolving differences or building relationships.

Gini Dietrich and I are back with another episode of the Inside PR podcast. This week, we talk about two more tools for communicators: Google Analytics and Postmatic. You can listen to this episode or subscribe on iTunes.

Martin Waxman, Gini Dietrich and I are back with another episode of the Inside PR podcast. In this episode, we point to several #IPRMustKnows:

Gini talks about the backlash against Black Friday consumerism and what one company did, announced it would be closed on Black Friday. A gesture that gained them tremendous positive commentary around social media.

Martin tells us that Rogers Publishing is pulling its Canadian fashion magazine, Flare, from newsstands, starting in January 2016. They’re not abandoning the magazine. They’ll keep publishing it digitally, because that’s where their audience is. Traditional magazines continue to evolve.

On the growth side of the ledger, podcasts are on their way to the Google Play. US Podcasters are registering their podcasts with the app now. Expect to see the launch to consumers early in 2016.

The US-first launch of podcasts on Google Play, the US-first launch of Facebook Instant News, the US-first launch of the Apple News launch raises an important issue for non-Americans. In a world in which first to market and first to use provides a real advantage, social businesses and marketers outside the US must play catch up again and again.

Finally, we talk about SXSW’s bobble of the gamergate panels. This was big news when it happened and it will be interesting to see how it colours the conference when it opens in March.

Are we talking to ourselves? We hope not. Please let us know what you think about the things we discussed on this episode.

Yeplive joins the streaming video field. And it lets you shoot your video in landscape mode, unlike Meerkat and Persicope which serve up your videos in portrait mode. You can get the Yep Live app in the iOS and Play stores.

Google “began remotely installing audio-snooping code that was capable of listening to users.” The code supports Google’s hotword feature that enables voice commands. This is the kind of feature you need to be aware of. Remember what you enable on your device because always-on monitoring has become a “feature” of our lives.

In our main discussion this week, we turn our attention to the increasing role of algorithms and computer code not only to shape the distribution of news, but also to create content. Do you know when your news is generated by a person or generated by an algorithm? This is the type of development that strongly divides people. And it is a discussion that we’ll surely be having much more in the future.

Connecting inputs to outcomes
Angela Sinickas on where to start with measurement, how to connect what we do to outcomes, and how to take the right amount of credit for communications impact versus other things the organization is doing to achieve the same outcome

CIRA’s Public Letter to ICANN
Michael Geist reports that the Canadian Internet Registration Authority (CIRA) has suspended voluntary payments to ICANN and calls on ICANN to follow accountable, transparent and fair processes (transparency: my company has worked for CIRA)

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ProPR is authored by Joseph Thornley, CEO of Thornley Fallis and 76design. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.