Kanye West has dropped an important reminder that he still has a day job as a rapper — by releasing a new track for the New Year and firing up some new celebrity beef.

The West song called “Facts” started circulating on Thursday evening, and the spouse of reality star Kim Kardashian doesn’t hold back. West takes shots at several current pop culture targets including Bill Cosby, Steve Harvey and his fashion nemesis Nike.

The targets certainly don’t end with the two comedians. West has designed several shoe collections in collaboration with Adidas, a capsule called Yeezy, which recently won a retail-bestowed award of Shoe of the Year. West used his new single to stomp on rival Nike.

“Nike, Nike treat employees just like slaves / Gave LeBron a billi’ not to run away,” West spits of his former partner in the men’s footwear game (West was a Nike brand ambassador but parted ways with the athletic giant in 2014).

West was also boastful about other professional achievements — his wife recently released “Kimoji,” an app that represents the TV star and her notable moments in tiny, mobile-friendly animated form.

Kardashian Kurse? 7 Men Doomed by Women of E!'s Reality TV Family (Photos)

Lamar Odom

NBA star Lamar Odom married Khloé Kardashian in 2009 after just a month of dating, but the couple filed for divorce in 2013.

In 2015, Odom was found unconscious in a Nevada brothel after dropping $75,000 and having used cocaine and sexual performance enhancers. During Odom's health crisis it was revealed that the couple's divorce was never finalized.

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Scott Disick

A regular on "Keeping Up With the Kardashians," Kourtney's ex-boyfriend and father of her three children, Scott Disick, became known for his hot temper and substance abuse issues.

The couple announced a separation in July 2015, with Disick reportedly checking into rehab shortly after.

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Kris Humphries

In an elaborate wedding recorded for "Keeping Up With The Kardashians," Kim married NBA star Kris Humphries in 2013.

But the marriage did not last long: The couple split just 72 days later.

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Damon Thomas

Kim Kardashian eloped with music producer Damon Thomas when she was just 19. The couple divorced four years later in 2004.

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Ray J

R&B singer Ray J was the co-star of the sex tape that shot Kim Kardashian (and subsequently, her family) to fame in 2007. He has since become the star of his own reality series, VH1's "Love & Hip-Hop: Hollywood."

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Rob Kardashian

Once a regular on "Keeping Up With the Kardashians," the only Kardashian brother quit filming the series in 2014. Even so, his personal struggles and weight gain have continued to serve as the basis for drama on the series.

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Bruce/Caitlyn Jenner

The former patriarch of the Kardashian-Jenner clan at the center of the E! reality series, Bruce, and later Caitlyn, was a gold-medal-winning Olympian who separated from wife Kris in 2013; their divorce was finalized in March 2015.

In a dramatic "20/20" interview and subsequent Vanity Fair cover in 2015, Caitlyn came out as transgender. She soon became the star of her own E! docuseries, "I Am Cait."

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Following Lamar Odom’s health crisis, TheWrap takes a look back at the men left in the clan’s tabloid-strewn wake