Category: General

What is a marketing strategy and how can we fit our chatbot platform within it?

What is a marketing strategy if we were to define it?

I would say that is a creation of a model, or design, based on companies’ needs by obtaining their limited financial resources that, in return, will provide them with increments of revenue, an expansion of their consumer base, and will help them to gain a competitive advantage.

There are a couple of well-used marketing strategies that I know of, so far, and I believe that the best strategy involves the 3 “C”s, which are the most crucial solutions for businesses today.

The 3 Cs are called this because of the implementation of the three most critical factors for any business: Customer, Corporation and Competitor.

This model was developed by a Japanese marketing guru, Kenichi Ohmae.

Let`s see if we can put this model to use for your new chatbot platform:

1. Customers

Customers are the one thing that businesses need to obtain so that they can maintain revenue and stay in business.

We are unable to run a business without customers, so attention to our consumers is a must.

How can a chatbot help us implement this “C” as a marketing strategy?

Let’s orient ourself to the customer and discover what we can gain with a chatbot platform. . . Here are some key segments that will be improved with the use of a chatbot:

24/7 Customer Support

With the option to have a chatbot available 24/7 for customer support, it will provide a better consumer experience and will provide you with happy, loyal,returning customers.

More interaction

To be able to interact with any number of customers using one chatbot is cost efficient, and will give your business a professional look, plus, the impression that you care for your customers.

Feedback

The possibility to have the quickest responses to customers’ inquires is a key part of doing business these days.

Additionally, chatbots can ask for customer feedback which can be used to make improvements.

Focus on maximizing enterprise strength by implementing fast-reacting, new technologies that will provide better experiences for your customers and give your business a corporate advantage over your competitors.

Also, be sure to regularly find a way to improve your customers’ experience, and adjust your products and services to meet the needs of the consumer by doing research about trends and consumer behaviors on certain products or services.

3. Competition

Never underestimate your competition, and the most important thing is the image that you create in the eyes of the consumer.

Bringing your brand to the chatbot market will enable you to gain an advantage over your competitors, and you will be able to simplify the shopping experience for your customers.

This will save time for your customers, and this process will be acknowledged and appreciated.

Final Thoughts from ChattyPeople

Now is the time to explore the possibilities that chatbot technology can provide.

Chatbots have been proven to help many business owners to relieve the demand and stress in their lives and make their services better.

Chatbots are the current trend, but that is not the only reason to build a chatbot if you own a business.

Chatbot platforms with Artificial Intelligent and NLP ─ natural language processing capabilities ─ are a proven result for providing the best quality service to your customers.

This tool is a must for every company, and if you still haven’t decided to go with the technological flow of this program, you need to do better research on how chatbots can help your business to grow.

To help, here are 5 examples of why you should build a chatbot to help with your ongoing marketing campaigns:

1. Research and Goal Setting

With every campaign, you need to set your goals first, so you know when it is time to end the campaign.

You should build your chatbot with research capacity that will help you with the direction of your ongoing marketing campaign.

With the interaction between your potential customers and your loyal customers in mind, you need to build your chatbot to engage with them on a personal level and even ask simple questions or offer surveys that will help you learn about your customer’s insights, what they think, and what their preferences are.

2. Build a “Buy” Option

When creating your chatbot, you need to provide the option where the customer can buy your products by using the chatbot alone.

With this option, you can close the deal much faster than transferring the user to your website, and it will be more convenient for your customer, as well.

3. Target the Right Audience

With the research and the information gathered by your chatbot, you can match customers with particular products that match their style. With this option, you are able to pursue more quality leads.

4. Make it More Personal

You need to make your chatbot more personal, where during the interaction, your customers will get the feeling that they are chatting with a real human.

It is not that we want to fool people into thinking that they are, in fact, chatting with a real person instead of a chatbot, but the reason is to provide language that is more familiar to your customers so that they are more comfortable interacting with your bot.

We all had our bad experiences with the 1-800 calls when we were driven to an automatic menu where we didn’t have any choice than to listen and react accordingly. With chatbots, this is all in the past.

5. Add Discounts and Coupons

Allow your chatbot to offer your customers coupons that they can use during their next shopping experience.

Have them spread the word of sales for you, as well, as this encourages customers to come back and even brings in new customers.

Final Thoughts

The best thing about chatbots is that the sky is the limit; all you need to do is implement your experience and ideas into your bot and let it help you by doing most of the work.

For help building your new chatbot platform for free, visit us at Chattypeople.com today!

Young people love to chat. Their lives these days are all about technology and using it for socialization, and chatting with chatbots is a part of it.

They are using Social Media and chat platforms for getting their friends’ opinions on buying fashion to sharing their New Year’s resolutions.

Social Media as Work Communication

Work habits these days vary from a while back. People are starting to implement their private ways of communicating into their work communication.

Also, we see an opportunity for change in the way individuals work. The idea of email as a way of communicating makes it amongst the most unloved types of office correspondences today.

Any individual who has ever attempted to pose an inquiry, make a recommendation, or demand an endorsement through email will comprehend the tension and resulting misfortune in efficiency caused by the over the top trust in email.

Sadly, email is, as of yet, is the most used type of communication. This is showing us that the habits that companies have of using older technology need to come to an end.

The instruments and programming being utilized today need to impersonate this behavioral pattern and supplement a much better, faster and more efficient joint effort.

The time is now to change the how companies interact with their clients, it is a time to embrace chatbot technology that gives the customer a more interactive and engaging experience.

Well-known messaging chatbots, such as Hipchat, Facebook Messenger and the Microsoft Team encourage texting in the work environment and possess a critical part on how our work environments will change.

By raising the limit to begin a discussion or voicing a worry, these stages are democratizing data in work environments.

And, chatbots inspire thoughts and qualities that are precious to millennial kids. These chatbots are taking a great deal of implementing new AI interaction to men-machine way of communicating.

Similarly, as the new advancement in large companies’ programming is freeing up individuals from the burden of printed material, the new business enterprise devices are gone for empowering a more active, coordinated effort.

Aside from the common good that accompanies an open correspondence framework, these chatbots give to the reproducing grounds to incorporations and computerization.

Think about chatbots as an intense IFTTTs for ventures where you will be able to subscribe to alarms, make work processes, push data to different frameworks, and essentially, make capable and powerful frameworks that guide in enhancing combined efficiency, all with one team.

There is a big time rush for enterprises these days, and the tools they are designing to target the interests of the young people is a smart way of interactive communication.

This incorporates assuaging everything from the administration of bulky costs to watching business knowledge and bookkeeping to keeping workers drawn in and more included.

Practically every part of the day at work is being adjusted to keep running on an informing structure that enables individuals to accomplish extra with less engagement. These instruments have two unmistakable, flattering options. Initially is their capacity to use an AI chatbot, which positions them remarkably to speak to a more youthful crowd.

The second option is machine training and learning, which has made huge steps in the past few years. Open platforms today have turned out to be practical for little to big sized programming sellers to use this tech without breaking a sweat. Platform discussion with individuals will get smarter and smarter and more attractive based on the previous communication via men vs. machine.

With some smart improvements, it is generally simpler to communicate on a level of AI in an effort by concentrating on a particular problem as opposed to attempting to make a utilitarian AI for shoppers where they can do everything for themselves.

In the business Enterprise world, where the expenses of getting a client are so high, having the capacity to use a platform system will help increase the number of business clients and is an open door worth following.

Final Thoughts

It will come to the point for the ones that are an enterprise, and if they don’t have chatbot platform strategy, they will miss out on a lot in 2017 and will pass up a significant opportunity.

We already have experience with people being replaced with new technology. For example, human agents have been replaced with automated voice features. When you try to call some companies’ customer support, at first, you get a pre-recorded, automated answering machine which will give you options to chose from, and, more than likely, will get a reply for only some of the most frequently asked questions.

Have a more advanced question? Good luck with finding the correct number which corresponds to a live agent.

The difference between chatbots and an automated menu is that chatbots can learn, upgrade and memorize various scenarios via day to day interactions with customers.

Instead of listening to annoying, “on-hold” music with bad sound quality while waiting to be connected to a customer support agent, you can interact with a chatbot provided by the same company, and get your answers in an instant.

Why even call customer support anymore? It’s a waste of time when all you have to do is go to the business’s website or FB Messenger and ask the bot.

Chatbots are connected 24/7, so the need of being able to get, or offer, excellent customer support, at any time of the day, or night, will no longer be a hassle.

Why Are We Accepting Chatbots?

We accept chatbots because we want high standards. And, it is one of the main reasons for chatbot implementation in the e-Commerce world.

Unfortunately, humans become tired and make mistakes. Sometimes, there is a language barrier, as well. WIth chatbots, all of this is taken care of, and excellent customer service is available 24/7.

I remember, as a child, walking down the sidewalk downtown, and going from one store to the next with my parents in search of basic products that we needed.

All of that has changed with “Superstores,” such as Walmart, where we can find everything that we need while saving a lot of time as opposed to going here and there and waiting in various checkout lines. Plus, there is no longer the problem with dealing with parking the car on the street, as shopping centers offer free parking lots.

With the Internet, again, all of that has changed, as now we don’t even have to leave the comfort of our homes to shop. Thanks to technology, orders process within hours, and shipping is fast.

We are too busy, these days, and with a shortage of time in our busy lives, technology has finally we come up with a solution for saving time and doing our basic errands online.

It’s in some way amusing how we are continually simplifying our way of doing things. For example, going from an old way of shopping, paying bills, etc. to online shopping and paying bills.

And, now, web shopping is changing even more with the use of Facebook and their Messenger App where we can chat with our friends, and in the meantime, do some shopping or pay a bill, all without leaving the App.

Final Thoughts from ChattyPeople

A human vs. human interaction is still needed for resolving more complex issues that customers have, but with Artificial Intelligence-powered chatbots, things will change in the near future.

In fact, chatbot capacity to learn and advance their human behavior is a hugeleap in the IA world.

Eventually, we will allstart to adjust our ways of doing things so we can accomplish full work automatization via chatbots.

If you are interested in building your own chatbot to interact with your customers via your website and even Facebook Messenger, ChattyPeople can help.

We offer a free, start up bot building platform with no coding required. Go to Chattypeople.com, today, to find out more!

As ideas are changing the world and our way of living, some are not accepted, others are continuously modified and updated, and some seek simplifying solutions shaped by the needs of the people.

We are searching for tools that can be used on a daily basis which will provide us with aid for the most important tasks while we finish our daily responsibilities.

In this rushed world that we are living in, achieving the most beneficial way to complete tasks is one of the most important things that we are in need of.

How Will Brands and Voice-Activated Chatbots Help Us to Achieve Our Goals?

Before I begin, let’s define what branding is.

We are surrounded by brands, and we all have our favorites.

Companies are recognized by their distinct logos that they have created for themselves. It could be a sign, a word, certain colors or a mixture of all of these.

With their unique logo and the power of advertisement (marketing), they are building a customer base, and they are continuously trying to expand.

The traditional way that companies used to reach out to customers was via market research in stores, on the streets, via the telephone, or through traditional advertisements (newspaper ads, street billboards, TV commercials, etc.).

However, most of these tactics were time-consuming.

In the “Era of the Internet” and its tools, everything has changed. The globalization of the market, the opportunity to reach customers more quickly, and anywhere, has turned out to be very valuable.

But the most important bits of information we can get is from the consumer about their likes and dislikes, their styles, ways of living, clothing preferences, reading preferences, etc. This all helps brands save time and money.

Changes are All Around Us

We all see the changes around us ─ online through Social Media, e-Commerce and through interactive chatbots. And, these platforms are continuously expanding, giving us new and exciting experiences every single day.

In the past years, developers have pushed forward with chatbot technology and added the most impressive feature yet ─ VOICE!

Speaking is in our nature, as we want to talk among ourselves. So, why not talk with chatbots, as well, who are integrated into online platforms on all our devices?

The way that they come up with machine voice-interaction is extraordinary as we all have used Hello Google, Cortana, Siri and Alexa.

These names have already made history; everyone will remember the first series of voice-activated chatbots. . . And, more are to come.

The Future of Voice-Activated Chatbots

I can say that shortly we will see voice-activated chatbots all around us ─ in the library, stores, train stations, zoos, airports. . . You name it.

Imagine a scenario where you are going to your favorite store to buy new shoes, and a robot approaches you. It will tell you about new products, all according to your previous shopping experiences and the styles you prefer.

I can see myself in an automated Uber cab, where the car talks to me and gives me recommendations along my route, or gives suggestions of what I can experience at my destination.

I know, for sure, that brands will continually upgrade the features of this technology, for example, when I book a flight using Google as a search engine, Google reminds me of my flight on my calendar.

And, in the future, I won’t be surprised if my Hello Google device sets the alarm for me the morning of the trip and confirms with me by saying something as “I`m going to wake you up tomorrow morning earlier so you can get to the airport on time. I`m expecting more traffic than usual at the time you need to travel. And, I have already reserved a Uber ride for you at 7 AM. Do you confirm?”

How great would that be?

Final Thoughts

Brands will provide us with their chatbot services, and they will shape the way of our future, day by day.

For help with building your free chatbot platform, visit us at Chattypeople.com and make a new account. Absolutely no coding is required, and we are here to help every step of the way.

2017 will be remembered as the “Year of the Chatbots,” and their enterprise use.

The most recognized companies are already taking advantage of this technology, for example, Facebook, who in the past couple of months, has added over 33,000 chatbots, integrating them into their Messenger platform.

We need to follow their lead and do research so we can jump right into this growing enterprise solution.

Why Chatbots?

Chatbots have proved themselves so far to be very useful and will become the primary solution in the enterprise world.

Let me point out some of the main features that companies use chatbots for:

I wanted to see how quickly Sephora schedules makeover appointments. First, the chatbot asked me what city I live in. I typed in my zip code, and it took about a second before it provided a list of stores to choose from. When I selected one, instantaneously, it offered available times to make the booking.

I was impressed.

Final Thoughts from ChattyPeople

Get a move-on and start building your personal chatbot today to improve your business and make your customers happy and loyal.