Teton Gravity Research's 'Way of Life' San Diego Premiere October 23

(Wilson, Wyo.) - The San Diego premiere of multimedia action sports brand Teton Gravity Research's (TGR) feature-length ski film, Way of Life, will take place October 23, 2013 at Belly Up in Solana Beach at 8:00pm.

Everyone arriving before the film will get a free Sunday-Friday lift ticket to Mammoth, with a chance to win a Sony Action Cam. A live musical performance by The Aggrolites (included with movie admission, presented by Sailor Jerry) will follow.

Film cover art and photos approved for media use (with photographer credit) can be downloaded here.

Shot during the winter of 2013, Way of Life takes you on a journey to the mountains with today’s top athletes. With stunning imagery created with GSS, Red Digital Cinema and the Sony Action Cam, this film explores the origins of skiing in Austria, the search for original lines in Alaska from TGR’s Fantasy Camp, and the U.S. Freeskiing Team’s quest for Olympic gold. The adventure also leads athletes to the rugged terrain of Jackson Hole and the Tetons, as well as the backcountry of British Columbia.

“Way of Life was created to tap into the global community that embraces this way of life we’re so passionate about,” says Steve Jones, TGR co-founder. “TGR has over 15 years of aerial cinematography experience, and this film, which marks the cinematic debut of the GSS system, contains the most stunning footage we’ve ever shot.”

“We really put the GSS system to use at TGR’s Fantasy Camp, which is the most cutting-edge heli outpost concept ever devised,” adds Todd Jones, TGR co-founder. “The camp gave us a home base from which to pick off first descents in Alaska’s remote Neacola Mountains, allowing TGR to continue our tradition of exploring the unknown.”

About Teton Gravity Research

Founded in 1996 by Steve and Todd Jones, TGR works with the top athletes in their respective disciplines to capture, celebrate, and bring to life the passion and enthusiasm associated with action sports. Known for its media and lifestyle products, TGR has significant production experience on all seven continents including commercial work, branded entertainment, original television programming, and 30 award-winning feature films. TGR is a proud member of 1% For The Planet, BICEP, Surfrider Foundation, and Protect Our Winters. For more information on TGR, please visit TetonGravity.com, one of the leading online destinations and communities in action sports.