Luxus-Shops: Welche Einkaufserlebnisse schafft das iPad 2?

"The iPad’s large screen is like a canvas for high-end marketers to showcase their products in high-definition. The iPad and Apple in general command strong high-tech and high-quality brand recognition. It appears Apple users can be characterized as higher-income, higher-educated users with discriminating taste. This is also the target demographic of luxury brands."

"The new tablet will allow for bigger and more creative branded applications to aid in awareness, engagement and influence purchase decisions. There will be major in-app advertising opportunities, since the new version of the iPad has a faster processor. And, lastly, video chatting and augmented reality are opportunities because of the tablet’s back- and front-camera."

"Brands will likely be playing with the click-to-video chat ad units and connect consumers with customer services representatives using the new iPad. The rear facing camera allows for users to shoot high-quality HD video with another user. This is really going to change FaceTime and video sharing in general. So user generated content could take a big leap. The possibilities are endless."

"Apple sold 15 million iPads in nine months, which redefined and re-invigorated both the publishing industry and magazine industry as a whole. This was all done with the limitation of its 3G service only being available on one carrier AT&T. The dual release of the iPad 2 and the inclusion of Verizon as a carrier option in the U.S. will make the iPad and iOS as an operating system the forefront of mobile and tablet devices."