GIFT GIVER WEBSITE / HALLMARK

To promote Wal-Mart’s Top 100 Gifts for the 2014 Christmas season, we produced a cross platform site that generated gift ideas for users based on a set of different criteria from the recipient. To achieve this, we pulled information for each gift from the Wal-Mart website, assigning hobbies, genders and age ranges related to their use to create a matrix.

Users plugged information on their recipient into the experience, iframed into the Hallmark Website, and would receive a list of relevant gifts. They could then email their favorite gift ideas to themselves or proceed directly to purchase from the Wal-Mart website.