Your Own Script’, the second ad was intended to educate the reader. We borrowed Merriam-Webster’s definition of “Choice” and applied it to the choices you have in life and health. Then we listed a few reasons why we feel we are the Best Choice and should always be your First Choice for physical therapy. The third and fourth ads continued to drive that message with our in-house designed ads. It was a fun campaign for us to put together and we hope the message sticks with you. It’s Your Choice – Make It Count