Three Steps to Social Media Lead Generation

The first step to in the process is finding where you're going to hangout. In order to get the most out of your social media efforts you need to understand the network demographic and audience before initiating any sort of social media strategy. Twitter and Facebook are great for establishing a presence, but oftentimes you won't find your target demographic on these networks, especially if you are looking for B2B lead generation. Do you research, learn more about the people using the various social networks and what they are engaging with. From there you should have a better insight into where to spend most of your time.