The Benfica eagles are joining Hublot’s football squad

LISBON – This past week, Hublot announced that it has become the Official Timekeeper of the coach Rui Vitoria led Benfica Reds. The club is regarded as one of the most successful Portuguese clubs, winner of 77 trophies. Over its 113 years, the club has won 35 Portuguese league titles, 25 Portuguese Cups, 7 League Cups, 6 Super Cups and 2 Champions League titles. Benfica is the only club to have won all of the domestic competitions in 2013/14.

“If I had to take someone who didn’t like football to a match, it’d be to the Estádio da Luz, one of those magic places where passion for football is born and nurtured. Benfica is a legendary club that made football history by founding the national league in 1934 and has never left the top division. The ritual of the flight of the Águia Vitória eagle before each home match is a moment that everyone should experience at least once in their lifetime. It’s a beautiful philosophy that, unsurprisingly, is at the root of the ‘Encarnados’. They love football and know how to convey their passion”.
Ricardo Guadalupe, CEO, Hublot

As well as being the European club with the most supporters, it’s also the most popular Portuguese club, holding the world record for the most members, at more than six million. Holder of the Portuguese League Cup and League title, the club has finished each season since 2010 as winner or runnerup in the Liga NOS, the Portuguese top flight.