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Building Wine Brands Through Innovative Solutions!

With more than 35 years of experience in the logistics industry, and warehouse facilities West and East of the Rockies, we offer worry free order processing, inventory management, distribution, and special value added services for wine and wine related products and materials. We have a demonstrated track record of quality and dependability that has helped us build a blue chip roster of clients and an impeccable reputation.

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Copper Post – Wine Supply Chain in the New Economy

Copper Post – Wine Supply Chain in the New Economy

November 7, 2012

The wine business is a different place today than it was before Direct To Consumer (DTC) became a reality. Accelerated brand proliferation means there are over 1 million unique wine products in the market today. In the US, the largest wineries are gaining share as wholesale business represents the vast majority of wine business. And while DTC at some of the largest wineries is still nearly non-existent, the term ‘bottleneck’ to describe the state of market access for thousands of second and third tier domestic wineries and countless imports doesn’t deliver justice to the situation.

The multiple dimensions of DTC require different strategies. The catalysts for daily ecommerce are different from wine club sales, and those with no tasting rooms must approach DTC differently than those with on-premise daily touch points. Consumer wine events can drive brand awareness and for those that execute well, direct sales. They also represent a significant opportunity for #digital #social engagement and can be tied to #mobile payment solutions.

After 6 years serving wineries with DTC fulfillment and solutions in the Central Coast, Napa & Sonoma, CPL has expanded alongside our world class winery clients to offer the added services they value. From Do-It-Yourself logistics support to digital marketing programs designed to deliver social engagement and DTC sales, CPL is committed to helping build wine brands through innovative DTC solutions. In addition to our quality services, we are contributing to the wine industry through marketing inquisitiveness which we see leading to innovation.

We are witnessing a digital revolution in the wine industry as digital marketing and social customer relationship management are driving more wine commerce. We have always been passionate about helping wineries leverage technology. The time is right for us to contribute to the discourse through Copper Post, a blog on the topics affecting marketing and supply chain of the American wine industry in the new economy, and our attempts to impact them in a positive way.