The move comes as Mythic continues to struggle gaining traction with its big-budget fantasy massively multiplayer online role-playing game Warhammer Online: Age of Reckoning. Having received solid reviews following its September 2008 launch, Warhammer Online initially appeared to be on a World of Warcraft-challenging trajectory. Three weeks after launch, the game peaked at 750,000 registered users, but that figure had dwindled to just 300,000 by February 2009. EA has not offered an updated subscriber count since then.

Mythic's new status as a BioWare studio makes it the second MMORPG-focused outfit within the Edmonton, Canada-based developer's structure. The other studio, BioWare Austin, is currently at work on EA's next big effort to crack the MMORPG market, Star Wars: The Old Republic. That title is currently slated for a 2011 launch on the PC.

EA did not indicate whether Mythic's role within the company would change or whether the rebranding would affect Warhammer Online.