Eye-Tracking

Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive virtual reality (VR) headset. This allowed eye-tracking precision for marketers looking to understand exactly what consumers were viewing as they “walked” through virtual environments like simulated…

…always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second. Now, a recently-released eye-tracking study shows how inadequate this viewability threshold is for any advertiser wanting some impact on a website viewer. The study, conducted by…

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter Oct 6, 2016 by Barry Levine New data shows that the current standard of…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Everyone says they offer AI. Here’s how to assess those claims. Jun 20, 2017 by Barry Levine It seems that every tool and platform is…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Bing has a chatbot answering local search questions Apr 6, 2017 by Matt McGee Skype-powered chatbot is showing up as an assistant to help…

…by Ginny Marvin Apple shores up its positioning against ad tracking. Tobii Pro releases analytics for its eye-tracking + VR Jun 4, 2018 by Barry Levine A year ago, the eye-tracking firm released an integration with the HTC Vive VR headset, but data analytics required a programmer. From Marketing…

What Sticky’s software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of which it previously owned a minority share. Deal terms were not made public. The new combo, Tobii Pro President Tom Englund told me, provides a broader solution for…

…showroom, car brands have 20-second windows of attention to make the sale. That’s one of the takeaways from an eye-tracking study — out this week — that was conducted by eye-tracking researcher Tobii Pro, Toyota Canada and conference provider Dx3 Canada. The study took place at a mock car showroom…

…as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Eye-tracker Tobii acquires fellow eye-tracker Sticky May 19, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test…

…feeling. Today, visual engagement analytics platform Sticky takes a step closer to that goal, with the addition of emotional tracking to its eye-tracking services. The New York City-based company’s clients include AOL and Orbitz. Called AdEmotion, the new capability — being released as an open beta…

…Today, eye-tracking research firm Tobii added another tool — one that invisibly tracks users’ visual attention in virtual reality. It has integrated its infrared tech into HTC Vive VR headsets so they are invisible to a user, while its accompanying software development kit (SDK) exports eye-tracking…