LEVI'SAuthentic Sustainability

Visual Systems 2Fall 2013

InstructorMarc English

Authentic Sustainability is an identity that highlights Levi’s commitment to csr. The new “Fingerprint” logo is a twist on the classic mark, representing the brand’s significant investments in creating an environmentally sound and socially responsible product. Levi’s efforts were broken down into three categories: People, Planet, and Product, and unique modular icons were created to illustrate each concept.