You may have heard a lot about SSL certificates lately online and in the media. What is an SSL and why do you need one? An SSL certificate is a Secure Socket Layer Certificate that is used to tell the browser that your site is secured. It used to be that you only needed an SSL certificate if you were physically selling something on your website in a shopping cart - e-commerce system.

Not so much anymore! Google has changed the game plan and you will need to change with it. If your site is just a plain site, like a horse trainer business or a equestrian facility or a boarding business or a horse shoer, you still need to have an SSL certificate even if you are not directly selling any item on your website.

WHY? Because Google said so!

Google implemented a policy early this year which basically says if your website doesn't have an SSL certificate installed, your site won't have as good of search engine rankings as a another site who does have an SSL certificate installed. The SSL certificate will show the browser that your site is secure and it will display a small lock symbol on the top left of your site, just before the https:// it will show as https instead of http.

We can help you become SSL compliant and get an SSL certificate installed on your site. It isn't a big deal to implement, but it should definitely be done! Contact us to find out more about them and we can give you an quick estimate to get it accomplished, it is normally $75 for us to get it set up for you and depending on your hosting company and domain name company, they may charge a fee for the certificate yearly.

The implications of this change that Google has made will ultimately make your site's SEO rankings fall if you don't incorporate an SSL certificate on your site.

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