You can see this message as you have JavaScript turned off. While the basic website will work, key functions and some of the usability will not. The Typography of the website also requires Javascript to be running in order to work correctly. It is recommended you turn on JavaScript.

Fujifilm X10 Promotional Video

I managed to find a promotional video for the x10, though I would have hoped that Japan would have produced another one of the frankly disturbing video’s, like the did for the x100. This camera is certainly going to be popular, just as long as Fuji can price it correctly. It really doesn’t matter about performance for a lot of people, just as long as it looks good and takes nice pictures, and that is the market this camera is aimed at. So us purists can whinge and gripe as much as we like, but we are not the core market for Fuji, and have not been for a very long time.