How to Create a Welcome Series for New Donors

by John Haydon

You just got a notification of a new donation, and are ready to break out the bottle of champagne. Congratulations! The fact that someone made a financial commitment to your organization is extremely rare and precious. But how will you keep them coming back? This is the constant challenge of even the most seasoned fundraiser. All too often donors never return to make a second gift.Read the full article