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Creative interactions can drive engaged mobile app users

Acquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded apps are used only once and then deleted by users.

It takes creative approaches to get beyond simply being discovered and actually getting found by high quality users who will stick around and stay engaged over time.

Providing engaging ways for users to interact with apps offers the best opportunity for brands to find quality, loyal users. At Meed, they are increasingly seeing app developers use approaches that focus on users that are more likely to engage with an app vs. casting broader nets. Meed’s newly launched Tournaments app – Plunder League – is seeing results, as much as a 33 percent uplift in user performance in the case of one customer, app publisher Renatus.

Creating a central location for users to find apps and engage with them through tournaments over time is proven to help drive new downloads, ensure continuous engagement and win long-term players.

“We’re seeing more publishers wanting to take their app and transfer the identical experience into a tournament ecosystem in order to find the best possible users,” said Scott. “This is helping them fit that missing piece into their user acquisition puzzle: loyalty.”

Spencer Scott is the CEO and founder of Meed, a mobile rewards platform dedicated to helping brands grow and engage their audiences and acquire high-quality users. Having spent more than 20 years in tech, he has helped app marketers drive hundreds of thousands of installs and led teams that drove more unique U.S. traffic than any other incentivized ad network. An active advisory board member of Yesware, he has also served on the board of companies acquired by Facebook and Groupon. He is considered a prominent thought leader in the ad tech space, having spoken at events including Digiday, ad:tech, Casual Connect and more. Spencer previously served as the CEO of FreeMyApps, the world’s largest mobile app and game discovery network, which will continue to operate as a Meed offering.