Blackberry sing soft rock song to developers

Executives Alec Saunders, Chris Smith and Martyn Mallick perform a cover of
REO Speedwagon's Keep On Loving You in a music video dedicated to its app
developers.

The the lyrics of the 1980s power-ballad have been changed to include lines such as "I meant every word I said when I said that your apps will make BlackBerry better than ever" and “our updated SDK (software developer kit) is really cool”.

The video posted to YouTube aims to entice software developers to the platform and grow the 105,000 apps to something closer to Apple’s 600,000.

A recent survey by Appcelerator found that in the last 18 months, interest from developers fell markedly. Where previously 40 per cent said they were ‘very interested’ in making apps for BlackBerry, today that number is just 9 per cent. For every positive in the BlackBerry story, there seem to be rather more negatives.