A fan tweeted: "@Harry_Styles I so excited baby more than 30 minute 😭 I can more expect 😭😍 #SignOfTheTimes."

And if that wasn't enough, Radio 1 introduced a countdown clock to ramp up the excitement (as if it needed ramping up any more?)

In The Sun's review of the song, we described the track as "a soaring, epic rock ballad that sounds like a cross between David Bowie and Lana Del Ray" and that it "goes against the current trend of non-distinguishable dance tracks".