Fourth-largest player in domestic passenger vehicle market, Tata Motors, will be changing its look and feel for its existing 600-plus showrooms, aiming to offer a better experience to buyers. The showrooms will be modified on the lines of a lounge, and one can expect the showrooms to be more tech-savvy, which may enhance the customer experience.

Tata Motors recently took over Japanese car maker Honda to emerge as the fourth biggest car maker. The company is eyeing to grab the coveted third position, and it may take more than two years for the company to do so. The rich experience it has in dealership will be an integral part of the growth strategy for Tata Motors.

Tough competitor, Maruti Suzuki by launching Nexa as a new marketing network, has been successful in positioning itself as a much sought after entity to premium buyers.

Tata Motors recently has improved its sales, mainly due to Tiago's exuberant sales figures. It launched the Hexa SUV in January and the Tigor only in the previous week. The new product launches, with improvement in the sales process, alongwith modifying the showrooms, does augur well for Tata Motors.