We invite you to learn more about marketing to boomers, seniors and the mature markets.

baby boomers online

As we look forward to a year positioned to be one of the most dynamic on record for boomer marketing, I have compiled a few insights into what we feel will be the biggest changes to expect in 2016. These insights will help you think about your marketing in a new way, or at least […]

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.

Many misconceptions surround the marketing viability of today’s older adults – and you may be wondering which, if any, are true. Below is a list of myths as well as the realities that surround marketing to older adults online.

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital. The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year, they rank travel as their number one leisure activity and boomer women spend nine out of every ten-vacation dollars. The top types of […]

At a recent company meeting, David challenged the Immersion Active team to think about why we do what we do. Is our strong work ethic entirely driven by client expectations, looming deadlines, KPIs and a paycheck at the end of the day? Or is there something more? If you’ve had the chance to talk with […]

If you’ve read Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, you know that we follow a philosophy of developmental relationship marketing (DRM) here at Immersion Active. DRM means building your marketing efforts by focusing on the core needs that, as humans, we all share. By focusing on shared core needs, rather than […]

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

This post is the first in a series of three that focus on family caregivers and how to connect with them online. One of the most insightful things we’ve learned as an Internet marketing agency focused on mature consumers is the power of connecting with family caregivers to sell your products and services to seniors. […]