Monkey see, monkey do. If you are a parent you know that euphemism certainly applies to small children, and older children, and teenage children. Children see, children do. That little fact should alert us today to mind our P’s and Q’s when around our impressionable offspring.

But doesn't monkey see, monkey do, apply to adults as well? Sure it does. It really applies to everyone. People see, people do. If that isn't true then billions of dollars are being wasted every single day on advertisements for soaps and clothes and cars and pills to reduce our cholesterol and, well, you get the point.

People do what people see - the application for Christians is that people would rather see a sermon than hear one. Each and every one of us is a walking, talking, interactive advertisement. We are a living, breathing, marketing machine. The question we must ask ourselves today is - what are we selling?