RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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RISMedia's REAL ESTATE August 2018 57
So, why hasn't the real estate in-
dustry jumped on the #transforma-
tiontuesday bandwagon? It's the
perfect opportunity for agents to
showcase their real-life or virtual
staging skills. On Instagram alone,
the hashtag has appeared in 12.5
million posts. The best part? This
specific hashtag makes the rounds
on all major social media platforms.
Agents can market their listing
transformations on Instagram, Face-
book, Pinterest, Twitter, and more.
And for buyers who have trouble
envisioning the home as their own,
being able to see a bare version
of the space compared to a nicely
staged room can help them reimag-
ine other layout possibilities and
how their own furniture might fit in.
According to a Forbes article, two
brokers in New York City are at the
cusp of this trend with a time-lapse
video of their home staging. While
the Instagram world rarely shows the
work that goes into these pristine,
stylized photos, there's something
to be said for making the story more
realistic and relatable with a middle-
of-the-action shot that shows social
media users how hard work and a
creative eye can go a long way.
The end result doesn't mean as
much if the audience can't see what
the space looked like to begin with.
Forget boring, run-of-the-mill staged
photos. Agents can better engage
homebuyers by allowing them to
feel like participants in the home
makeover process.
Why stop at vacant homes? Many
homeowners try to clean up their
homes before putting them on the
market. Small things, such as add-
ing a fresh coat of paint and taking
care of the curb appeal by planting
some colorful flowers in the back
and front yard, can have a powerful
impact on photographs (as well as
showings). Even something as sim-
ple as decluttering can command at-
tention if showcased with before and
after shots.
There are other hashtags that
agents and homeowners can take
advantage of when marketing their
home reveals on social media; how-
ever, none are as popular as #trans-
formationtuesday. Here are a few
trending terms on Instagram:
#homestaging – 670,118 posts
#decluttering – 125,050 posts
#houseflipping – 78,987 posts
#houseflip – 38,878 posts
#homestagingworks – 24,676 posts
From a series of photos that show
the evolution of a space to a collage
or time-lapse video, these depictions
show buyers that a property has the
true potential to transform into their
home. RE
This appeared first on RISMedia's Housecall,
blog.rismedia.com.
Liz Dominguez is RISMedia's
associate content editor. Email
her your real estate news ideas
at ldominguez@rismedia.com.
Social Skills:
Marketing Listings With
#TransformationTuesday
E
veryone loves to see a good before and after shot. Regardless
of whether it's a personal weight loss journey or a newly
painted piece of furniture, it's all about the dramatic reveal
and being able to see change happen right before your very eyes.
by Liz Dominguez