The blog of D. Linda Garcia, PhD

Tag Archives: Whole New Minds

In the primary madness of the Republican Party, much is made of the cultural divide between urban supporters of Romney, and rural supporters of Santorum. Meanwhile, an equally, if not more, consequential clash is occurring, which has received far less public attention. This is the growing conflict between cultural and economic values, a tension that sociologist Daniel Bell first pointed out thirty six years ago, in his classic book The Cultural Contradictions of Capitalism.

According to Bell, society consists of three realms–the political, economic, and cultural–each governed by differrent values and norms, or as he put it, axial principles. Looking ahead, he predicted that, as electronic technology enhanced the value of information in each of these realms, they would be brought into increasing conflict. Looking at how these conflicts might be played out in the policy arena, our OTA study concluded that:

The resolution of these issues in an information age will be more problematic. . . .Given the variety of opportunities that the new technologies afford, the increased value of information, changing relationships among the traditional participants in the intellectual property system, and rising expectations about the benefits of these technologies, the number of stake holders with disparate interests and competing claims on the system will be greater than ever before. In such a context, the granting of intellectual property rights, instead of mutually serving a variety of different stakeholders may actually pit one against another.

This theme has been developed from a variety of different angles over the last several years. For example, in his book, The Cultural Economy of Cities, Allen J. Scot, lays the groundwork for further discussion, describing how the economic and the cultural realms have converged: as he points out, today, economic products now have greatly enhanced semiotic value, whereas cultural goods are increasingly capitalized for sale. Taken together, these products comprise a rapidly growing portion of the nation’s economy, and–as Daniel Pink contends in his book Whole New Mind:Why Right Brainers Will Rule in the Future, they are the new source of America’s competitive advantage. Richard Florida would presumably agree, having argued in The Rise of the Creative Class that today’s creators now constitute a class in their own right.

Ironically, the predictions about a culture/economic clash would seem to have proven wrong. What has happened instead is the colonization of culture by the economic realm, a point that I make in my paper, Creativity: The Goose That Laid the Golden Egg. Whereas I make my case based on shifts in the architecture of the creative landscapes that allow economic actors to assume a defining role in the cultural realm, Lawrence Lessig draws a similar conclusion arguing from a legal standpoint. In his book, Free Culture he points out that, given the growing economic value of creative products, the danger today is that the laws governing the economy will come to encompass norms and activities associated with culture and creativity.

The Proof of the Pudding is in the public silence. The only place where one can see contention is in the Republican primary, where Santorum carries the banner of culture, while Romney touts economic profits.