2. Build a path that leads to sales

3. Stay focused and enjoy

When your marketing is set up, you can optimize conversion rates and spend your time on things you enjoy.

What some marketing experts say

Peter helped me increase my sales by 423%, and he runs one of the very few marketing sites that deliver real, practical value with every article—and no filler content!

It's on the short list of sites I personally subscribe to, and I think it should be on the short list of anyone who's serious about marketing and business success.

—Danny Iny

My sales funnel was in need of some work and I was looking for a more advanced funnel than I had and clearer messaging to appeal to my 3 ideal customers. Even though I teach sales funnels to my clients I knew I needed an expert opinion to take a fresh look at my sales funnel, my competitive advantage and how to best optimize that.

I set up my new sales funnel within 4-6 weeks. It's already converting at close to 6% on a $1,000 product.

—Natalie Sisson

If I get an email from Peter, it gets opened straight away. And I know I'm going to get three things. Uncommon common sense, stuff that's proven to work. And no BS. No fads, no whizz bang make money quick. Just stuff I can trust and use immediately.

—Ian Brodie

Peter is a master at conversion. His 3-principle framework drills right to the core and focuses your thinking on each of the important steps in the conversion process.

He is one of a small handful of people in the world that I listen to on the topic of conversion.

—Steve Gordon

The page where I sell my eBook was converting about 5% of visitors to customers. Three weeks later, I'm converting 30% of that traffic simply because Peter walked me through the process.

And I've been able to create more products and get similar results with the things I learned from Peter.

—Ryan Hanley

Peter is quickly becoming a go-to guru on getting the most from your online traffic.

—Eric Wagner

Even though I have literally coached thousands of business owners in developing their own marketing and message I turned to Peter. His thorough process was illuminating and really helped us clarify our compelling message in way that we weren't able to articulate before.

—Jon Goldman

When Peter talks conversion optimization, I listen. His knowledge and understanding of the topic is superb.

Without hesitation I would recommend Peter to anyone looking to improve their website's conversion.

—Michael Zipursky

I'm consistently impressed by Peter's work. He delivers valuable education about marketing clearly, specifically, and using language anyone can understand.

Most of these topics are not well covered by other courses, blogs, newspapers, or in school.

—Tom Treanor

Peter has a direct approach to marketing, cutting through fads and hype and focusing on sound foundations that will rock your business.

—Jackie Purnell

Not only does Peter know what he's talking about, but he clearly explains why you should do something and then shows you exactly what to do and how to do it.

If you are looking for clear, practical advice that benefits your business, Peter has it for you in spades.

—Steve Baines

Peter has the knack of making complicated ideas seem simple. The best way to describe working with Peter is to say he can 'see around corners.' He doesn't just look at the obvious–he has a way of taking his huge knowledge about marketing and applying it to every aspect of your business.

He delivers over-the-top value, and what's more, you can tell he really cares.

—Kerrianne Cartmer-Edwards

3 mistakes recommended by marketing pros (and logic)

Have you tried to do these things? If you have, it's likely made it harder for you to get consistent results.

See what you can do instead to get consistent results

Latest articles

Choose the wrong advertising method, and it’s almost impossible for you to make a profit. Here are the questions you need to go through and the most relevant options to look at.

If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business.

Even if you do everything right, making a profit with advertising has its challenges. Using the wrong methods makes it almost impossible.

That said, advertising is one of the three methods for getting traffic and high-quality leads that I recommend to most of my clients. If you’re serious about your business, you should use advertising. You just need to be smart about it.

So, let’s look at the options you should pick from. And let’s go through how to narrow down the list to the options that are most likely to work for you.

Marketing pros rarely think of traffic much. Sure, it’s important, but there are more impactful numbers to focus on.

Traffic was the hottest topic in marketing for a long time. New topics are now on the surface (funnels and engagement methods, for example). And the cycle will repeat itself soon enough, and new things become the must-use tactics. Let’s hope social media is the next one to get demoted from “essential” to “potentially useful.”

The same happens in most industries. One idea is the hot topic for a while before the next one emerges. For example, ADHD is the psychiatric equivalent of web traffic.

Here’s how it works: People hear about the symptoms of something (e.g., ADHD). They lack expertise to diagnose anyone, but the symptoms seem to match, so they believe they see ADHD. Companies come in selling the medicine and urging everyone to “ask their doctor” about it. And diagnosis rates skyrocket to absurd levels.

The same thing happened with traffic in marketing. Marketing pros described symptoms (e.g., lack of sales) and explained how the cause was lack of traffic. People heard it, recognised the symptoms, and wanted the solution: more traffic.

Selling what the masses are asking for is easier than selling what they really need. And so, countless traffic products popped up. There are good ones, but the majority of trend-topic products are as useful as an umbrella in a hurricane. It might make you expect to stay dry, but when your boots are full of water, you might want to update your expectations.

Just like smart psychiatrists didn’t join the ADHD craze, there are marketing pros who never lost sight of what matters more than traffic.