But getting the ads out into the world hasn't been easy. "Getting people to put the word 'orgasm' on a billboard in New York City was nearly impossible," she says. "We got turned down by tons and tons and tons of out-of-home vendors."

She added that Snapchat, Facebook and Instagram also wouldn't run the ads. I've reached out to all three for comment and nobody responded by this column's deadline.

"It's just been more of a challenge than you would expect talking about something that is pretty common," says Lynch.

New biz brief

Fitness chain Planet Fitness has named Kansas City, Missouri-based Barkley as its lead agency, working on creative, strategy, experience, design and media planning and buying. The incumbent was Hill Holliday.

Scrum50 announced it is the e-commerce agency of record for Mondelēz International. The relationship status was made official after working on projects in 2018 including an Amazon-specific launch of Trident Vibes launch and seasonal programs for Oreo, Sour Patch Kids, and Swedish Fish.

Mower is taking over U.S. public relations for the Lufthansa Group, including the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines.

On the move…

Andrew Voss has taken over the new role of design director at Minneapolis-based MDC Partners agency Mono. He was previously a creative at the shop, joining four years ago.

Jo Rigby — formerly global head of marketing and new business at Vizeum — has joined MediaCom as its new global head of business development and marketing. She replaces Vincent Rebeix, who is now chief operating officer for MediaCom in France.

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Megan Graham

Megan Graham is an agency reporter at Ad Age. Prior to joining Ad Age in 2017, she covered technology and startups for the Chicago Tribune’s Blue Sky Innovation section. Earlier in her career, she covered business and breaking news at the Chicago Sun-Times. Originally from Chicago, she earned her B.A. in news-editorial journalism from the University of Illinois at Urbana-Champaign.