sales

B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem.
When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.

Business Spend Management Improves Visibility and Control Over Spend for Financial Leaders
Closing the books can be a tedious, manual process when accrual balances don’t match AP balances and a backlog of invoices cause an increase in resource hours.
Get insight on how Salesforce and Ionis Pharmaceuticals leverage business spend management to streamline the financial close.
Read this eBook to learn how to:
• Automate spend processes to cut heavy manual workloads
• Gain full visibility and control over spend
• Move from transactional “spreadsheet jockey” to strategic management
• Minimize risk associated with missed accruals

Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service.
To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you.
Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive
• Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day
• Traffic and sales analysis for better staff allocation and marketing-event planning
• Store heatmap analysis for more precise merchandise placement and product promotion

Download this free e-guide to gain an understanding of predictive analytics concepts, how to align your data sources to unlock the value of the data in your organization, analyze the correlations, and reap the benefits of analytics in optimizing sales performance.

This report analyzes online private-label sales from Sept 2017 – Aug 2018 at the category and retailer level and delivers insights on which brands pose the biggest threat online today and which categories may expect more disruption down the line.

Does it take forever for your sales team to close deals? There’s a potential roadblock you may have missed: your internal sales communication.
Take a look around—new sales reps are overwhelmed with processes and messaging during onboarding, your sales reps don’t pass discovery information off to sales engineers or customer support, and you aren’t always sure where deals stand, which makes it rather difficult to predict pipeline. If the members of your org aren’t completely aligned, you can’t take a prospect across the finish line or keep the org running smoothly.
Download this eBook to see how visuals can solve these communication breakdowns and align your sales organization to close bigger and faster.

Today’s digital era places strain on traditional financial firms, including increased customer expectations, the threat of disintermediation by market entrants, strict regulatory requirements, and more. How do banks, who face operational silos and aging systems, keep up?
The answer lies in building a digital platform with APIs. In this session, hear directly from seasoned technologists to learn about the approach, tools, and operating model they use to successfully adapt and lead in the marketplace. Discover how to get more out of your existing legacy and cloud infrastructure and, in turn, deliver a flexible architecture that can easily adapt as new technologies emerge.
During this session, you will learn:
Why industry disruptions and increased customer expectations demand a bank that transforms into a digital platform.
How an API-led approach to integration can help financial firms transform into digital platforms.
SunTrust’s journey with MuleSoft’s Anypoint Platform and Salesf

In response to the federal government’s Cloud First initiative, agencies are moving to the cloud at an accelerated rate - moving on-premise applications, data and workloads to cloud infrastructure and adopting SaaS technologies like Salesforce, ServiceNow and Workday.
What many in government have found is that integration and looking for government integration solutions has emerged as a stumbling block that has prevented government from realizing many of the benefits of moving to the cloud. This is because while a growing number of applications adopted by government are in the cloud, the underlying integration technologies connecting these applications are still based on-premise, meaning that government IT teams still have to spend time provisioning and maintaining infrastructure to ensure that their middleware doesn’t become a performance bottleneck for their applications.
Join us for a conversation with MuleSoft CISO Kevin Paige on why cloud integration is key for agencies to succe

Managing a field service operation can be challenging. Service agents, dispatchers, technicians, and managers are often hindered by clunky and inefficient systems. Businesses are unable to meet their customers' needs and expectations.
Not only does this lead to lower productivity among employees in the field, it also results in higher costs and poor customer experiences.

Nucleus estimates that over 70% of companies using Customer Relationship Management (CRM) have not completely tied their systems to customer service. This report shows why they should. Learn how you can empower customer service to take advantage of untapped revenue opportunities.
Key findings include:
Customers interact with service five times more than sales
Tying CRM to service empowers agents with critical customer information
80% of customers would be willing to buy from a service agent
Empowered agents plus willing customers can generate greater upsell

Do you know your people as well as you know your customers? Your people’s expectations and the way they work are changing. Employees are more diverse, mobile and technologically savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything from attracting and keeping the best talent to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people better and

Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences.
Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape.
Learn more about Dell Precision® workstations featuring Intel® Xeon® processors

Dell EMC technology for Digital Manufacturing harnesses the workstation, HPC and storage capabilities that combine to enable better products, more efficient design and production processes, and meet rapidly changing customer preferences.
Collecting, collating and digesting more and more data in the entire ecosystem, from product modelling to after-sales trends, are making the digital factory a powerful and necessary reality in the manufacturing landscape.
Learn more about Dell Precision® workstations featuring Intel® Xeon® processors

Here's how you can win with cross-channel marketing
Marketers from Australia share real results they've generated from cross-channel platforms.
As a bonus, we've summarized four best practices for you to keep in mind when implementing cross-channel marketing.
2) NRMA generated $5 million in incremental revenue
3) Dymocks Tripled Open and Click Rates
4) PETstock improved sales conversions by 13%
5) Here's everything you need to know. Download now

Ever lost hot leads simply because they’re on the bottom of the pile of junk leads?
Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins
For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity.
68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing.
Read this guide for best practices on lead scoring and winning together with sales.

The government has made it clear that it sees electric vehicles as the main way of reducing carbon emissions from road transport and improving air quality.
The Road to Zero strategy states that the UK government wants 'one of the best electric vehicle infrastructure networks in the world' and unveiled targets for at least fifty per cent of new car sales to be ultra low emission by 2030, and forty per cent of new vans.
See how E.ON can help your business get ahead of the game by downloading this whitepaper today!

When determining which investments to make in their technology infrastructure, businesses sometimes choose to make no changes at all. While this decision avoids short-term costs and business disruption, it means the risk of reliance on obsolete technology.
The cost of doing nothing is expensive in the long term. This eBook outlines exactly what is at stake for LBM businesses that wait to adopt modern technology.
Download and learn how much your old system is costing your business. You’ll understand how an up-to-date solution like Epicor Bistrack helps build a path toward increased sales and profits.

By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition.
Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including:
• Serving your customers with the latest information
• Serving your customers with timely, accurate deliveries
• Driving revenue with increased efficiency
• Streamlining operations
Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.

If only there was a whitepaper that could explain how digitalization is changing the retail landscape while advising retailers on how they can embrace this driving force to excel in the industry.
Here at T-Systems, we have produced a whitepaper that provides a detailed look into what is required for your retail business to succeed in the digital age. Our ‘Shaping Retail’s Future, Understanding & Delighting Customers in The Digital Era’ provides you with the means to safely navigate and prosper from the effect that digitization is having upon the industry.
In a retail world that demands engaging with an ever more sophisticated level of consumer, those whom exhibit less brand loyalty year-on-year – the window for error has become decisively small.
Our whitepaper enables your business to identify your digital needs for more effective retail operations by asking critical questions to reveal and plug your capability gaps. We examine the importance of developing the right omnichannel strateg

Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management. The Epicor® Eagle N Series® business management solution enables retailers to grow and thrive with powerful analysis tools that tell you ow your business is doing and why.
Here is a sneak peek into 8 powerful analysis tools to consider that will help your retail business grow and thrive:
1. Store vs. Store
2. Your Top 100 Items
3. The Market Basket
4. Big Investment, Big Opportunity
5. Excess Limits Success
6. Beware the Hidden Dangers
7. A lot Can Happen in a Year
8. When Costs Change But Pricing Doesn’t
Download this tip sheet to get more insight into these 8 powerful analysis tools that will help grow your retail business.

As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer.
By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout.
Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.