In November 2011, we were awarded The Guinness World Record for holding the largest English Cream Tea party ever! We're so grateful to everyone who attended and helped us raise ££ for charity as well as achieving this fabulous word record!

May 2012: filmed by Russian TV

May 2012: Jane Malyon's book published, available on Amazon - Http://tinyurl.com/cover55

June 2012: filmed by Taiwanese TV

The English Cream Tea Company - News

The English Cream Tea Company

Bramley House and Barn

Chelmsford Road

White Roding

Dunmow

Essex

CM6 1RF

Latest Post

08th November 2015

Post Type: Ten Minutes Announcement

White Roding business The English Cream Tea Company are thrilled that their first ever licensing deal went through in October 2015. The company’s distinctive brand seems to have a worldwide appeal and they have been keen to link up with manufacturers who make afternoon tea related goods such as kitchenware, cake tins, tea services and more. The first deal was signed with an international tinware company who make tea caddies, trays and assorted cake tins - a perfect match for The English Cream Tea Company. Thus they will manufacture these items and sell them all across Europe and the UK, with a percentage of each sale going to The English Cream Tea Company as the licensing fee (with a guaranteed minimum).

Owner of this afternoon tea gift business, Jane Malyon, said: “We were so excited to open up the delivery of pre-production tinware; it was like Christmas Day for everyone at The English Cream Tea Company! The tins all prominently feature our logo and brand and even our website URL, all in our corporate colours. What fantastic marketing this will be for us. We’re so chuffed that everyone who’s seen the tins loves them and we can’t wait until they’re available for us to fill with cakes and treats to sell.”

The tinware company has a great pedigree, making tins for companies like Disney and Coca Cola. However, part of the arrangement with The English Cream Tea Company is that the tin makers aren’t permitted to put anything inside the tins and must sell them empty. “We had advice on aspects like that throughout the process from our branding agent. There was a concern that if the tins were sold with potentially ‘inferior’ products inside, then it would reflect badly on us - so the decision was that only our own company could sell the tins with contents, to ensure they’re always delicious! It was fascinating to learn what we can request in a licensing arrangement, even dictating the sorts of stores that can and can’t be approached with these tins.”

Jane continued: “With our team and branding designer, we’re gradually building our brand. Our gift boxes are created by a fellow BNI member, Noel Greenwood of GWD Ltd and these beautiful boxes have become an integral part of our retail range. Our dream is to have the whole range of The English Cream Tea Co preserves, teas and giftware in stores like John Lewis and also being exported around the world! We’ve a long, long way to go but creating our own giftware and now licensing our brand in this way is an exciting step in the right direction!”

News

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