Communication and graphic profile

WHO IS YOUR TARGET AUDIENCE, WHAT’S YOUR MESSAGE, HOW DO YOU GET IT ACROSS AND WHAT SHOULD IT LOOK LIKE?

Lund University has a high reputation both in Sweden and internationally. The highest quality is required to maintain and reinforce this position – not only in what we do but also in how all university employees communicate what we do.

These pages contain information, guidelines, templates and tools for communication and the University’s graphic profile. This support aims to facilitate your communication work, and to contribute to increasing the University’s visibility, giving it a clearer brand and more effective communication.

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Advice and contact

If you have challenges or questions concerning communication and you are wondering what support is available, you can contact a communications officer at your faculty/equivalent or in one of the offices of Corporate Communications for advice.

Guidelines for communication work at Lund University

This document is mainly based on the Strategic Plan, which addresses the importance of visibility and clarity with regard to Lund University’s external and internal communication, and communicative leadership, among other things. The guidelines mainly refer to targeted, formal communication – internal and external.

Do you have news or an event that you wish to publicise?

If you need help with a good news item which you think the media should be made aware of, you can contact the faculties’ press officers, or the News and Media Relations office at Corporate Communications.

Are you wondering whether your content would be appropriate in one of the University’s social medial channels? The document below compiles Lund University’s overall channels in social media, including objective, aim, content and contact inforamtion. The document provides a general overview of the process and planning in these channels, and help you find a suitable contact.

Are you a new communications officer?

Lund University has a communications officers’ network which you can join if you are working with, or have a particular interest in, communication. Employees in the communications officers’ network get a newsletter a few times per year, are invited to breakfast seminars and training sessions and can use the facebook group “Communications officers’ network at LU”.