July 26, 2012

Adobe Powers BBC’s Olympics Coverage

“Wait, what the heck is ‘Project Primetime‘?” — probably nearly everyone who reads this blog

Glad you’re said to have asked: It’s an end-to-end toolchain that links Adobe streaming, DRM, ad serving, audience management, analytics, and optimization. The tools rapidly convert live video into on-demand content. Besides streaming via Adobe tech, the content is being delivered through a new HTML5 app built with Adobe PhoneGap. Jolly good!