Saturday, January 10, 2015

I don't usually offer beauty advice or even stray (see what I did there? Ha) in that direction but here are a few tips and practices that have helped me.

I have been blessed with thick, unruly hair which for most of my life I've kept long. My hair wants to be big. Very very BIG. It's also wants to be curly but falls short. Instead it's usually a lame inbetweener of wavy and frizz that seems to defy even flat ironing and only behaves about one day a year.

Write till the ink is dry

The closest I've come to achieving salon-like shine, sleek and smoothness has been when I spend hours (seriously, like 1-2 hours) blow drying my hair and weighing it down with lots of leave-in conditioning products, and then sleeping in a doobie, through the migraine. And, as much as I was down with that in high school, today that isn't an option any more. I just love myself more.

But what I learned from enduring those ritual of self-induced agony is that even the slightest moisture will undo any chance of combating the frizzies. So dry, for as long as it takes, or don't bother.

There is a cure

Secondly, there is a method to stop the madness, and it's not about any certain product be it high end, dollar store or homemade.

It's about the process of how you treat your wet hair. When you wash your hair, only massage and lather your roots and scalp then and this is the important part, treat your hair to a strong conditioning treatment.

I like to use a bit of Moroccanoil® conditioner with a leave-in keratin for this - I start at the back of my neck and then go down to the ends and with the last bits of products go over the roots and top of my head, comb out the knots and tangles then put up in a soft bun and cover with a plastic shower cap for at least an hour. I go about my day, clearing up my inbox, writing emails and what have you then go back and rinse all the conditioner out.

The heat rising up from your own head warms up the water residue in your hair and soothes and coats it with the conditioning treatment as it locks it in.

You can air dry, twist, or blow dry and style as you prefer but this is the trick to banning the frizz and securing shiny, soft, glossy hair each and every time.

If you over do the oil and your hair starts to limp and lose it volume, just use a clearing shampoo or shampoo a bit heavier and frequently.

I tell you that this transforms my hair like nothing else. It looks and feels like someone else's smooth, soft, glossy hair. I wish some one had told me or taught me this decades ago. I hope it works for you.

Saturday, January 03, 2015

I'm often asked about my travels and work. For the past four years, I've been incredibly blessed to work as a strategist and writer for one of the largest academic publishing, business intelligence, and global events organizations in the world.

My work has allowed me to trip the world fantastic and go abroad to places such as Prague in Czech Republic, Zurich in Switzerland, Copenhagen in Denmark, Amsterdam in the Netherlands and Munich in Germany, usually for 5-8 consecutive, immersive days. From my very early days of wanderlust-driven, barefoot swinging, over our East Harlem fire escape, sunset-watching, I knew I wanted to be a globetrotter, an explorer. As I got older, this passion overtook me, especially in the spring and I pledged I would try to visit at least one new place or country every year.

I also visited Bahamas, Dominican Republic, Jamaica, Mexico, and at least half of the United States, including Hawaii, Missouri, Nashville. So far...

So how did I do it? How can you?

I'm a writer. My company was looking for a clever, communications expert with sharp editorial skills who could independently and quickly adapt coverage of live events into digital content; narratives, blog posts, tweets, interviews, podcast and video as well as someone who could align and oversee that this messaging matched the branding, mission, values and customer's needs. It was and is a great fit.

In a way, it is very much like being a journalist.

There is always something going on, something to write about, to bear witness to, every couple of months it's an actual event, and I go on location to cover the "story." For much of the year and pretty much every day, I am first brainstorming ideas and campaigns to story map content and fuel marketing at a top level and then implementing that messaging in smaller nuggets and variants across different channels and formats. It's not always easy. You have to ready at any given moment to anticipate what people/clients would be interested in reading and knowing more about and crafting the right recipe for delivery. There are many moving parts.

There were once few positions outside of traditional publishing and journalism where you got paid to write. But that's all changed. As a blogger, reviewer or analyst, today it's a very level playing field for anyone who's skilled and creative as a communicator.

Make it well known that you write well, effectively, clearly and quickly. At one of my previous jobs, the CEO gave me a special project, which involved going to many technology conferences and writing up trends and research forecasts for higher ups.

If you want to explore the world and travel, don't be afraid to match up your skill sets against market needs in hospitality and travel (think large hotel or restaurant chains, airlines), events (yes, you really can run away and join the circus, festival, conference) and event planning, or teaching/training/consultancies (running workshops or speaking), media production - event photography, video and summaries.

Who is Literanista?

Valerie M. Russo Evans

New York, NY, United States

A native New Yorker born to Puerto Rican & Sicilian parents in Spanish Harlem's El Barrio, Literanista is a Social Media Strategist, a published poet/writer, has worked at Hachette Book Group, Aol, Thomson Reuters and scouts the web for multicultural literary news, tech trends, innovation, working on her debut novel & about a million other things.

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Disclosure

* All content on Literanista is strictly based on my sole personal opinion & beliefs & not those of my employer. I sometimes receive advance release copies of books, media, and products for promotion purposes.