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This study examined how values related to achievement goals and individual‐oriented and social‐oriented achievement motivations among secondary school students in China (N = 355) and Indonesia (N = 356). Statistical comparisons showed the Chinese students endorsed more strongly than the Indonesian students on self‐direction and hedonism values, individual‐oriented achievement motivation, and mastery‐approach goals. Conversely, the Indonesian students endorsed more strongly than their Chinese counterparts on security, conformity, tradition, universalism and achievement values, social‐oriented achievement motivation, and performance‐approach and mastery‐avoidance goals. Values explained a significant amount of the variance in almost all of the dimensions of motivation. Etic and emic relationships between values and achievement motivations were found.