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From Bobby Gill and Jordan Gurrieri, the creators of the popular app entrepreneurship blog 'Idea To Appster', comes 'Appsters: A Beginner's Guide to App Entrepreneurship'.

You don't need to be a programmer or technical wizard to create a successful app business, Appsters will show you how. Using their first hand experience launching multiple successful mobile apps, along with interviews conducted with other successful app entrepreneurs, Bobby and Jordan give you an easy-to-understand and comprehensive look at everything you need to know to take your idea and turn it into a successful app business.

Written for a non-technical audience, Appsters breaks through the technical jargon to give you a plain-spoken, entertaining and end-to-end understanding of app entrepreneurship. From designing engaging user experiences, to choosing the right mobile platform, to effective marketing and promotion, follow along as Bobby and Jordan go step-by-step through the entire process of designing, building and releasing a mobile app for the iPhone from scratch.

Appsters is a must have guide for the aspiring app entrepreneur.

With Appsters you'll learn:

What separates the great money making apps from the rest of the pack.

How to design beautiful apps that users will love to use and tell their friends about.

How to use paid-downloads, 'freemium' functionality and advertising to monetize your app from day 1.

How to manage the app development process from managing off-shore development teams to finding the right engineers to work on your app.

The secrets to marketing your app. Learn how successful app entrepreneurs use press releases, web sites, and social media to help their apps go viral and get thousands of downloads within a few weeks.

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Editorial Reviews

About the Author

Bobby Gill is the founder of Blue Label Labs, a mobile development lab based in New York. Bobby is an experienced mobile developer and a recognized authority in mobile app development and has been featured on CNN Money and Bloomberg Live Prior to starting Blue Label Labs, Bobby spent 4 years at Microsoft as a Program Manager within the Forefront Identity Manager product group. Bobby holds a Bachelor of Mathematics specializing in Computer Science from the University of Waterloo and a Masters in Business Administration from Columbia Business School.

Jordan Gurrieri is the lead product designer and front-end developer at Blue Label Labs. Prior to Blue Label, Jordan spent 5 years working in a variety of roles within Microsoft. During his tenure, Jordan acted as a business process and systems engineer, developing line of business applications to support operational and growth activities across the company’s international subsidiaries. Most recently he served as a Senior Product Manager for Windows Live Messenger, where he drove the transition of Messenger from a declining instant messaging platform to a leader within the rapidly growing video chat category. Jordan graduated from the University of Toronto in Computer & Electrical Engineering.

Most Helpful Customer Reviews

Excellent book with very detailed analysis on the process of being a potential Appster. The book provides an excellent breakdown from wire framing, design, developing and marketing. Easy and fun book to read!

This book is a comprehensive resource for app builders, new and old. It's a one-stop, desktop reference filled with great information and ideas that any person looking to bring an app idea to fruition can benefit from reading. I'd recommend this book for the newbie through advanced beginner. More experienced app builders looking to to brush up on the basics are likely to find a few gems they originally missed. Highly recommended!

This book is a great guide for those that are new to App development and also for those already experienced with Apps and are looking to brush up on the new stuff. The book is written in a friendly tone that helps to demystify technical concepts and make them easy to follow and understand. There is hardly any book out there that covers the entire process of App development - from idea, design, development, monetization and marketing of an App in such depth and clarity as this book. I highly recommend it!

Great book for anyone who has ever thought about creating a mobile app (ie. everybody and their mama). Such an easy read, yet plenty of detail covering everything from costs considerations, platform specs, designing, planning, and marketing for your app. As someone who doesn't have a very technical background, this is exactly what I needed. Great use of screenshots and examples. Not to mention - hilariously written, too!

I can't wait to go to my next Ruby on Rails Meetup with my new and improved app pitch!