Matt
Ball, co-founder and Executive Director of Vegan Outreach, talks about
the importance of having the right attitude and sense of humor in spite
of the suffering we are trying to alleviate as animal advocates.

He
suggests, "... to always remember your ultimate goal. In my case, it is
the alleviation of suffering. If I allow myself to be miserable because
of the cruelty in the world, I am adding to the suffering in the world."
Matt Ball also emphasizes that we need to cultivate patience and
understanding in order to reach the very people we sometimes criticize
because they do not adopt our vegetarian views.