A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.

LOL! I know some games have ended up with product placement ads in the game, but have any of those programs amounted to much? Most of them seem to end up causing controversy more than much income. I always see the game devs saying things about how it will be positive for the game before its released, but I never see anything afterwards saying "yeah, its a good thing we had those ads or we couldn't have patched it like we did."