Tag: ROI

Social Media has become an integral part of online marketing these days, and companies making strategic investment in various social media channels to promote products/services. In a recent study 9 out of 10 marketers accepted that social media is important for the growth of their business, with 97% implementing some form of social media marketing strategy in their overall...

With the explosive growth of the Internet, social media marketing has become an inevitable marketing strategy for brands today. Companies are spending million of their marketing dollars to lure more than two billion users available on social media without having any monitoring procedures that could measure the returns on investment, largely known as ROI. In fact, most of the social...

Facebook has launched a new conversion measurement optimization system for direct response marketers to help them measure the ROI of their Facebook Ads. It measures user's relevant actions that are driven by people seeing advertisements on Facebook. The relevant actions include; like registrations, shopping cart checkouts.Uniquely the system can be used with all Facebook ads and sponsored stories and also can be used...

There is a critical debate going on among the great analysts about the probable future of today's Social Media. With the Social Media industry evolving in such a constant rate, curiosity is in the air. Following are some of the possible predictions of Social Media in Future.
Smartphone Express:
Due to the increased statistics of Smartphone users around the globe, now people prefer...

Social Media marketing may be just a new seed but its the production of crop from this is instant and effective. Corporate world - which is still hanging around with traditional and, so called, proven methodology of marketing - is still distancing itself from social media marketing stream.Just think over these figures: More than One Billion Unique Users, More...

Many of us are fascinated towards Social Media and its marketing phenomenon. People find it easy, free and masses to address platform in a single go. However, large number of users takes it erroneously and expects the in-flow audience just by launching a business page, opening Twitter account or just being active on such platforms.To make your social media...