Macromarketing:
A type of marketing in which a company adapts itself to uncontrollable
factors within the industry.

Mailbot:
Cross between mail and robot. A program that responds automatically
to routine e-mail.

Mailing
list: List of participants who exchange electronic mail messages
regularly, usually focused in a particular topic or concern.

Mall:
Virtual area on a server or online service where people can sell or
advertise their good or service.

Marginal
analysis: Technique of setting the advertising budget by assuming
the point at which an additional dollar spent on advertising equals
additional profit.

Market
profile: A summary of the characteristics of a market, including
information of typical purchasers and competitors, and often-general
information on the economy and retailing patterns of an area.

Market
segmentation: To divide a market by a strategy directed at gaining
a major portion of sales to a subgroup in a category, rather than
a more limited share of purchases by all category users.

Market
share: The percentage of a product category's sales, in terms
of dollars or units, obtained by a brand, line, or company.

Marketing
firm: A business that affects the distribution and sales of goods
and services from producer to consumer; including products or service
development, pricing, packaging, advertising, merchandising, and distribution.

Marketing
mix: The levels and interplay of the elements of a product's or
service's marketing efforts, including product features, pricing,
packaging, advertising, merchandising, distribution, and marketing
budget; especially as these elements affect sales results.

Marketing
research: The systematic gathering, recording, analyzing, and
use of data relating to the transfer and sale of goods and services
from producer to consumer.

Marketplace:
A term often used to describe B2B exchange.

Materiality:
The FTC theoretically will not regulate a deceptive advertisement
unless the deceptive claim is also material. This means, in simple
terms, that the claim must be important to consumers, rather than
trivial. The FTC requires that the deception be likely to affect consumers'
"choice of, or conduct regarding, a product."

Media
broker: Since it's often not efficient for an advertiser to select
every Web site it wants to put ads on, media brokers aggregate sites
for advertisers and their media planners and buyers, based on demographics
and other factors.

Merchant:
A person or company that sells products or services directly on the
Web.

Merchant
accounts: An arrangement with a commercial bank or cared issuer
that permits a business to accept credit card payments and deposit
those payments, less charges, to its bank account.

Message
board: Allows users to post messages on part of a Web site for
others to read, like a forum or electronic bulletin board.

META
tag: In HTML code, the lines that contain a list of keywords and
the succinct page description of a site that will appear when the
site is listed as a search result.

Meta-indexes:
Large category-based indexes of sites on the Web, usually arranged
alphabetically within topics. Compare to search engine.

Micropayment:
On the Web, micropayment is a business concept whose goal is to generate
revenue by offering pay-per-view Web pages, Web links, or Web services
for small amounts of money called "microcents". Since it
is not practical for individual users to charge small amounts of money
(such as a penny or a fraction of a penny) to a major charge card,
a different method of payment is needed for sites that wish to go
"micro". Several methods of micropayment collection are
being examined, many of which involve encoding per-fee-links inside
HTML pages and some kind of Internet wallet account where individuals
would establish a cash balance with a third-party application that
would monitor, collect, and distribute micropayments.

Mirror:
Copy and display the material from one Web site on another.

Mobile
business: E-business using wireless devices accessing the Internet
any time, anywhere.

Mobile
Internet: Internet access over wireless devices.

Moderated:
New groups or forum checked by an individual with the authority to
censor messages.

Mouse-over:
In JaveScript or DHTML, the element that changes an item (usually
graphic) on a Web page when the cursor moves across or hovers over
it; usually signifies a link.