Vark takes its social answering service to the web

San Francisco Aardvark has turned quite a few heads with its social search service, which has worked up until now over instant messaging, e-mail, Twitter and through an iPhone app.

But now Aardvark is launching Vark.com, a website that provides users with a fuller experience as they search for answers from among their friends and friends of friends. The service, which went live this morning, allows you to ask a question and Aardvark works through your social graph to find you someone who’s best able to answer your question.

The results are not only more accurate in many cases but they come from people who are connected to you in some way and are probably familiar with where you’re coming from. And you can pursue follow-up questions or even refer queries to other friends.

It basically refines the process of asking your network for help and also simplifies the process by which people can provide helpful information on things they’re well versed in. You can log in through your e-mail, IM or Facebook accounts and can tap fellow members for answers.

Max Ventilla, co-founder of Aardvark said the service covers about 1 million topics and 90 percent of questions get answered within five minutes. He said it was a natural step for Aardvark to move to a full website, especially after users enjoyed the expanded experience on the iPhone app.

“It makes sense to prioritize the website to show people the kind of control they can have over their Vark experience,” he said. “People will continue to interact with other communications channels but the web is good for getting people up the curve faster.”