Fans turned to Facebook and Instagram during Super Bowl LI as the Patriots beat the Falcons 34–28 in overtime at NRG Stadium in Houston, Texas. Worldwide, 64 million people joined the conversation on Facebook—enough to fill the stadium almost 900 times over. 44 million joined the conversation on Instagram.

Video on Facebook was a big part of the action. There were 262 million views of Super Bowl-related videos on the platform.

The Facebook and Instagram team huddled to analyze the top social moments, most talked-about players, most talked-about TV ads, and more. Check out the infographic below to see how it all played out.

The league, competing teams, sports media, and celebrities contributed to this Facebook and Instagram conversation in a number of ways.

NFL

For its biggest game of the year, the NFL delivered wall-to-wall coverage on Facebook. Prior to kickoff, the league used Facebook Live to bring fans onto the field as Dave Dameshek previewed the game with former NFL standouts Maurice Jones-Drew and Ike Taylor.

Super Bowl MVP Tom Brady took to Facebook after the game to share a picture of his family, along with the hashtag #NeverStopBelieving. Meanwhile, his teammate Julian Edelman also shared a photo of the pure joy he felt following the dramatic victory.

Other athletes and celebrities also shared parts of their Super Bowl Sunday on Facebook:

Not to be outdone, New England fans also were quite active on Instagram. Gisele posted a photo of her daughter getting ready to cheer on “Dad,” aka Tom Brady. Boston native Mark Wahlberg shared photos of his family both before and after the Patriots’ victory. Comedian Rob Riggle shared a video of the confetti falling on the field, while Olivia Culpo posted a photo of herself cheering on her boyfriend, Julian Edelman.

Media also leveraged Facebook to connect and engage with their audiences prior to kickoff. ESPN’s Mike Greenberg went live to deliver his Super Bowl pick, while Peter King from the MMQB used Facebook Live to answer questions from fans and preview the game. Meanwhile, the NFL on FOX went live as the studio crew traveled from its pre-game show set-up in downtown Houston to NRG Stadium, helping drive tune-in to its telecast.