Assignment

To create a website launch poster to promote the launch of the new Underline Studio website at the beginning of 2016.

Approach

Our website launch poster that coincided with our New Year’s resolution — 72dpi. The proportions and folds of the poster are designed to create an element of discovery and surprise within the piece. The modernist, bold typography helped give the poster a functional, almost industrial feel that we hoped designers and clients would respond to.

Results

In part due to the poster promotion our website saw traffic increase significantly, nearly five times more visitors in an average week. We also saw our international audience increase by 17% and our average session duration doubled.