Eureka Forbes: Making Water Healthy

The campaign aims to promote the importance of drinking healthy water to the children.

Healthy water is the key to good health as water alone makes up for over 75 per cent of our brain, 80 per cent of our blood, and 96 per cent of our liver and overall 70 per cent of our body, hence making it the most important element of our everyday life.

According to WHO (World Health Organization), there are important minerals and electrolytes in the diet and potentially in water that are essential for nutrition and wellbeing. Minerals like Calcium, Sodium, Potassium, Magnesium, Iron, Zinc, Iodine, Phosphorous, Fluoride, Chloride and many more are unequivocally essential for human health; although not commonly realized, drinking water provides most of these elements. Most of us remain unaware that often, using the wrong purification technology demineralises water, which results in several health problems and mineral deficiencies over a period of time.

Eureka Forbes has kick-started a campaign for school children to highlight the importance of consuming healthy water. The campaign will culminate on December 12 through a contest and the winners will be declared then.

Earlier this year, the brand had launched an educative campaign to spread awareness about drinking water quality and its impact on health among students. Eureka Forbes has reached out to around eight lakh students in over 2,000 schools across 12 cities in India through its latest School Students Project campaign - Aqua Ambassador.

With the new campaign, the brand aims to connect with school children across cities through a contest that encourages them to understand the concept of healthy water, which in turn will lead them to investigate the nature of water and issues related to water and importance of consuming healthy water on a daily basis.

Participants need to showcase their entry on a topic around healthy water through the website www.aquaambassador.in, by focusing on expressing the importance of healthy water in today's times.

To help encourage participation, Eureka Forbes will reward the best project winner with a chance to feature as the Brand Ambassador in Aquaguard's next TVC, in addition to other special prizes and gift vouchers.

The company has designed the contest to target the next generation of the country, to create an impact and encourage the youth to bring about a healthy change within the society.

Sharing his thoughts on the initiative, Marzin R. Shroff, CEO, direct sales and senior vice president, marketing, Eureka Forbes, says, "As an organisation, we have always endeavoured towards looking for means to provide and enhance safer and healthier living for our consumers. With water-borne health problems on this rise, it is becoming very vital to educate young minds, kids about the right measures to be adopted to enhance their health. Our campaign is a drive to safeguard the health of Indians by educating them and their kids about the benefits of consuming healthy water. We believe reaching out to kids can make a huge difference in creating a healthier nation and invariably bring about a behavioural change among consumers towards adopting a healthier lifestyle."

Eureka Forbes is a multi-product, multi-channel organization with a base of over 15 mn happy customers, a reach of over 500 cities and towns in India and a global footprint across 35 countries. Aquaguard is the flagship water purifier launched in 1984. It was the first water purifier brand to be introduced in India.

It has a strong sales force of 5,500 people, over 6,000 service technicians and over 1,500 service centres across India.