ROMI Analytics on Using Statistics to Improve Direct Marketing Metrics

This podcast is brought to you by ROMI Analytics, and is produced for our friends and partners to showcase the ways predictive analytics can improve your marketing campaigns. Specifically, we provide an overview predictive models in a very non-technical way. Then we show you some ways they can drive incremental sales and revenue. And we close by showing you how to evaluate models, and use them to determine if your campaign has positive ROI.

In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.

You will be able to determine how deep to mail in order to optimize responses, conversions or revenue. There are also supporting materials at http://www.romiananalytics.com.