Managing Justin Bieber

It’s 8 p.m. at Madison Square Garden and the biggest event of the year – Justin Bieber in concert – is about to begin. The show has been sold out for months, and thousands of (mostly) screaming girls wait for their heart-throb to take the stage. But first, Justin and his team bow their heads for a moment of prayer:

“Shema Yisrael, Ado-noy Elo-heinu, Ado-noy Echad.”

Never mind that Justin is Christian. Under the stewardship of 29-year-old Jewish manager Scooter Braun, the guiding principles of Justin Bieber’s career are firmly rooted in Jewish tradition.

In case you've been hiding in a cave, Justin Bieber is the most searched-for celebrity on the Internet. He accounts for 3% of all traffic on Twitter. His video for the song “Baby,” with 450 million views, is the most popular YouTube link ever.

It all started in 2007, when Scooter Braun, a music executive living in Atlanta, was scouring the Internet for the “next big thing.” By accident, he came across YouTube videos of a 12-year-old Canadian kid, singing off the cuff at home. Braun was awestruck: “This kid had soul, an incredible voice, could play multiple instruments, and could dance. He had it all.” Scooter went into overdrive to track the kid down.

The search led to Stratford, Ontario, a nondescript town where Justin was being raised by his single mom, just 18 years his senior. At first, Mom was highly suspicious of the aggressive guy on the phone, and she pushed him off. But Braun persisted, and subsequent conversations revealed that the two sides shared a deep commitment to family values.

Justin and his mom flew down to Atlanta. Scooter signed them to a recording and management deal. And now, one meteoric rise later, Justin is simply the most popular teenager on the planet and the star of a new major motion picture, Never Say Never.

All this has put Justin in the precarious position where he could end up like so many other teen mega-stars, whose personal life and career crashed in a tragic muddle of drugs, excess and narcissism.

That’s where Scooter Braun steps in: “I’m not going to let that happen to him,” he says. “Talent never betrays the artist. It’s personal choices that betray the artist.”

Scooter has also assumed the role of Justin’s surrogate father.

Scooter – aside from managing all of Justin’s business matters and directing his artistic career – has also assumed the role of surrogate father and the prime male influence in Justin’s life. “The only way he is going to transition into an emotionally healthy adult and continue to have a successful career is if he understands his responsibilities,” Scooter told Aish.com. “He needs the right tools to handle the pressure.”

Scooter’s first order of business has been to build a team characterized by genuine heart and integrity. “We have an ironclad rule for anyone working with Justin: If you treat him like a superstar, you’re fired immediately. We don’t coddle him. We hold him up to being responsible. We demand that he shows respect to people. If he makes a mistake, he has to apologize. Our job is to not only guide his career, but to make sure he grows up to be a good man.”

Scooter Braun knows a bit about the dangers of becoming spoiled. He led a charmed life, growing up in the Connecticut suburb of Darien, one of the most affluent towns in the United States. Braun's family lived in a house with tennis courts, a swimming pool and an indoor basketball court. Scooter was a star guard on the Greenwich High basketball team, and was elected class president three years in a row.

Amidst all the wealth and success, it was Jewish values that served as a counterbalance.

The idea of taking responsibility was constantly stressed. His father would frequently cite the Talmudic teaching: “In a place where there is no man, you must stand up and be a man.”

“My parents raised me to follow a higher moral standard,” says Scooter, AKA Shmuel ben Eliezer. “They taught me that every human being is extraordinary. It’s up to us to set lofty goals – and then strive to exceed them.”

With a kosher home, trips to Israel, and other Jewish activities, the Braun family was devoted to bedrock Jewish ideals. “Education, family, charity, God. These are the core values that I was taught to live by, and this forms the foundation of my relationship with Justin.”

Exactly how do these values manifest in Justin’s career?

“Every business arrangement must have a charitable component built in, or else we don’t do the deal,” Scooter says. For example, one dollar from every concert ticket sold goes to Pencils of Promise, an organization – aptly founded by Scooter’s brother Adam – that builds schools in the Third World. "It's all about giving back and helping out kids that need education,” Justin told MTV. “It's really important that I'm able to help out other kids. As a kid myself, it means a lot to me."

Another example: Scooter launched a contest to support the Women & Children's Hospital of Buffalo, New York. The school that collected the most pennies would win a free Justin Bieber concert. The contest raised $152,000 –15.2 million pennies, weighing in at 41 tons of copper.

What’s the point of all this if you can’t make a difference in others’ lives?

Justin has taken on support of children’s hospitals as his personal cause. In every city, he stops at the children’s hospital, going from room to room to meet with kids and cheer them up. Justin’s new film is being screened at children’s hospitals across America, and some proceeds from his new acoustic LP are being donated. Justin explained in a Twitter post: "I am in the position to give back thanks to my fans and God… I wanted to help others and I feel like I have a responsibility to do so. What’s the point of all this if you can’t make a difference in others’ lives?"

All of this makes Scooter Braun proud. "When I was growing up, my father taught me that the true role models aren’t athletes and entertainers. Rather it is those who do their job to the best of their ability. We have to serve as an example to others. That’s the responsibility of any human being, all the more so the responsibility of a celebrity. And that’s the lesson I’m teaching Justin.”

Scooter’s parents walked the walk, instilling in him the power of giving. “There were always different people staying in our house – a family of Russian-Jewish immigrants, or other people in need,” Scooter says. “At one point two brothers from Mozambique needed a place to stay for a few weeks, so we took them in. Before long, my parents became their legal guardians. We became very close and I was recently ‘best man’ at one of their weddings. Looking back, I see we did a lot to help them, but I believe they did much more for us.”

Israel Pride

Scooter’s Jewish pride extends to support of Israel as well. While many performing artists have backed out of concerts in Israel due to pressure from pro-Palestinian groups, “Bieber Fever” will hit Tel Aviv in April 2011 for an outdoor concert that expects to attract 60,000. The entire Braun family will be joining the entourage, reuniting with Scooter’s sister who attends medical school in Tel Aviv. The family plans to stay on afterwards to celebrate Passover in the Holy Land.

Scooter’s grandmother – who spent her teen years in Auschwitz – will be part of the trip as well. Scooter’s (now-deceased) grandfather survived Dachau and Mauthausen. The two met after the war and got married, settling in Hungary. Then in 1956 when the revolution struck, the couple orchestrated a spectacular nighttime escape, traveling on a horse-drawn wagon through the countryside, and crossing the border into Austria just ahead of the Soviet tanks.

Growing up, I was angry that I didn’t have a larger family.

“That’s one reason I am so insistent about doing a concert in Israel,” Scooter explains. “Growing up, I was angry that I didn’t have a larger family – aunts, uncles, cousins. My grandmother was the sole survivor of her family. The Holocaust made me appreciate the price that the Jewish people have paid, and for me the State of Israel represents the idea that Jews never need to fear about who we are.”

It’s these and other Jewish lessons that Scooter is now applying full-force to his client and protégé, Justin Bieber.

So what’s the deal with the Shema?

“Justin has 20,000 people a night telling him that he’s the greatest thing on Earth,” Scooter explains. “That’s why it’s so crucial to acknowledge the One above us. Without that awareness, there’s no chance of staying grounded.”

To that end, Justin’s mom began forming “prayer circles” before each show. Scooter felt uncomfortable with the Christian themes, so he teamed with another Jew – Dan Kanter, the show’s musical director – to say their own prayer, the first line of Shema.

“After the third show, as we said the Shema, Justin chimed in,” Scooter explains. “I was shocked. But he told me that he’d been listening to us and had memorized it. So now every night he says it along with us. He likes the ideas it represents.”

Related Articles:

About the Author

Rabbi Shraga Simmons spent his childhood trekking through snow in Buffalo, New York. He holds a degree in journalism from the University of Texas at Austin, and rabbinic ordination from the Chief Rabbi of Jerusalem. In 1997 he became the founding editor of Aish.com, and later the founder and director of the Torah study website, JewishPathways.com.

An expert on media bias, Simmons was the founding editor of HonestReporting.com, building it into a leading database of pro-Israel activists, where his work was cited by the New York Times as effecting sweeping changes in Mideast media coverage. He is the author of the definitive treatment of the topic, David & Goliath: The Explosive Inside Story of Media Bias in the Israeli-Palestinian Conflict (2012), which James Taranto of the Wall Street Journal calls "of crucial importance for the future of the Middle East."

In 2012, Simmons produced the critically-acclaimed short film, "Red Line on Iran," outlining a peaceful solution to stopping nuclear proliferation in the Middle East.

Rabbi Simmons currently serves as the Director of Aish Communications, handling all marketing, public relations and media activities for Aish HaTorah International.

Visitor Comments: 98

(93)
Anonymous,
November 30, 2012 5:42 PM

Pitch a 14 year old slow love song

I am a Texas Elementary Music Teacher and I am always writing songs that keep our school children grounded, songs that character building and at the same time, educational. May I submit a slow love song that I use with our 4th and 5th graders? We do a bit of sign language while we sing it. It might just be a good slow song for Justin Bieber. It is about 14 years old.
Oscar

(92)
josie,
February 23, 2012 5:07 PM

justin bieber THANKS everyone for his success

his singing career touches the hearts of many., we are all Babies at differents parts of life experiences

jessica,
August 9, 2012 12:57 AM

THANK YOU JUSTIN BIEBER FOR ALL OF YOUR HELP AND YOU GOT THOUGH MY SURERY AND ALOT MORE THINGS THEN ANYONE IN MY FAMILY COULD OF DONE . I ALLSO HAVE MEDICAL PROBLEMS AWELL.

(91)
Limor Kopel,
December 25, 2011 11:19 PM

Incredible!!!

It's incredible to see a Jew in the media who is proud of his religion and wants to share it with others! I support you Scooter!!! Kol HaKavod! You are making such a big Kiddush Hashem - Sanctifying G-d's Name!!!

(90)
Debra Wade,
August 2, 2011 1:46 PM

grateful

thank you Scooter for lighting the path of this young one .Like a stone skipping on the rivers edge many circles of peoples are being effected. now I am able to understand Justins success..being a believer myself I am very grateful for this Jewish Over Seer and his high values and morals being presented and walked out in this young mans and others life on a daily basis...I was really moved as I read this ..this young man has been blessed in so many ways, but this gift of how to live with higher values through these precious developing years is what is truly priceless...may I add my words of thanks to Scooter !!! and speak Blessings on the Journey for you both!!

(89)
Linda Elliott-Rudasill,
April 2, 2011 2:36 PM

I am very impressed with Justin and his manager.

It is crucial for a teenager to have a large support group to help him/her stay grounded in the un-grounded world we live in today.I believe Justin's mother deserves some credit,also.

(88)
Anonymous,
March 22, 2011 5:05 AM

How can anyone find this offensive. What is wrong with Justin being a good man, with him being able to give back some of his great blessings, what is wrong with what Scooter is teaching him. I have read and heard about Justing and how he got discovered, also I knew little about his family. He's still a very young man who needs great guidance. But I have also been very impressed to know that he and his family are so religious. I am a christian and a canadian, every time anyone talks about Justin I always ask for G-D to have good G-D fearing people teaching Justin and guiding him down the right path. The life that he has right now is so easy to stray in the wrong direction, and it would be a great shame to loose such a beautiful young man. All I can say to everyone is please love your neighbours as yourself, there is nothing offensive about Scooter's teachings, there is nothing wrong with them. Any christian who has really studied the bibile will know that G-D is one there is no other. Lastly as a christian I am very proud that Scooter has taken this guiding role for Justin, May G-D bless them both, I am very greatfull that Aish has done this article as I did not know Scooter was Jewish, and that Justin is going to Israel that is another great thing, I am very happy and proud of this young man. Jew or Christian we should help and guide each other everyone can learn from each other.

(87)
Anonymous,
March 10, 2011 11:45 PM

Not right.

Christians/Catholics are taught abouth the trinity, which directly contradicts the very sentence that Mr. Braun recites. If Mr. Bieber would undrestand what he's saying, not just the words but their meaning, he'd probably have to convert to Judaism.

Avraham Tzadok,
March 21, 2011 11:30 AM

The "trinity" doctrine is a concept not found, or supported in Judiasm.

Your religious estrangement from the TORAH (The Foundation), Judaism, and the meaning of the "Sh'ma" is the reason there is so much confusion in your gentile ranks. The 'children' religions now try to instruct the "parents'. You obviously do not understand biblical Hebrew (The Holy Tongue), the AlephBet, or its awesome wisdom. You would rather rely on the (mis)translated written words in your Johnny-come-lately, spurious book consisting of various parchments and manuscripts cobbled together (at the Council of Nicea) which BECAME your "bible". It is a sad, telling commentary of ignorance (from your 'lips") that ..."If Mr. Bieber would understand what he's saying, not just the words but their meaning, he'd probably have to 'convert' to Judaism". I would note here that in the days (years) of the nascent beginnings of what later became your 'religion,' there was only TORAH - not the KJ bible until 300 plus more years later. Maybe, in your smugness, You should learn some Hebrew so you might better understand what is IN the Torah. Judaism is a beautiful family way of life - we don"t seek 'converts'. Nor does Mr. Bieber have to 'convert' if he learns some truth.

Anonymous,
March 23, 2011 9:41 PM

I agree!

I agree with Mr. Avraham Tzadok!!!

Pat,
August 6, 2011 3:19 AM

Och!

Mr. Tzadok I am a Christian and have been a big fan of this website for more than 11 years. I also support financially when I can. I have gained a better and deeper understanding of the Bible as a whole. I love the Jewish people and their culture. However I find your comment very harsh. Anonymous needs your prayers more than your venom.

(86)
H. Newman,
March 7, 2011 7:11 PM

Shema is in the Torah/Pentateuch which is part of the Christian Old Testament, so I don't know how any Christian can find it offensive.

(85)
Rina,
February 27, 2011 11:52 PM

BRAVO 2 SCOOTER AND JUSTIN!

I love this article Justin Bieber seems like a very good guy i even saw in his movie them praying and at the very end saying shema but what i dont understand is that he was praying to the christian g-d and saying shema too which is a little confusing but i hope justin goes very far and continues to be a humble and proper young man. THANK YOU JUSTIN!

(84)
Michael,
February 26, 2011 6:48 AM

Scotter is a gem of a man.

Mazel Tov for Scotter... A Jew helping a non-Jew. I have seen this a million times. I have seen many a Jew mentor non-Jews and made them G-d fearing men.
Why, because can never turn his back on another person.
5 star article.

(83)
Anonymous,
February 26, 2011 4:07 AM

No Way

I'm sorry, but Justin is Catholic, not Jewish. I don't like non-Jews co-opting Jewish concepts and holidays, and find it equally offensive that his manager is using Judaism to "guide his career." And equally offensive that you think this is a good thing.

Anonymous,
March 21, 2011 11:51 AM

Israel is to be "A Light to The World". So when did HaShem get in your resentful debt??

You have no standing. Without the TORAH, and its concepts and instructions being shared with the World, mankind would long ago have consumed each other. Even the Angels didn't want mankind to receive TORAH because it was too HOLY. The TORAH was (first) given to the Jewish nation FOR ALL MANKIND!!! So if you have a 'beef', take it up with HaShem!!

(82)
Anonymous,
February 25, 2011 8:16 PM

Very surprising.

(81)
Annette,
February 25, 2011 6:09 PM

Only time wil tell

B'S'D''
So on the one hand this article claims 'how Braun's jewish values keep the teen celebrity grounded' - Only time will tell;
Braun may be able to influence Justin, G-d willing for the long run, but this does not override Justin's free will as he keeps growing up - just look at the junk magazines at the grocery check out - but we shouldn't give up on sharing our jewish values to anyone, anywhere, almost anytime, for the best.

(80)
Martin Jacobs,
February 25, 2011 2:14 AM

I want my grandchildren to learn the meaning of MENSCH!

This young man exemplifies the type of human values we should instill in our children. I certainly hope that he does not succumb to the stereotype Hollywood star mentality and remains true to his convictions.

(79)
Anonymous,
February 25, 2011 1:10 AM

justin bieber fan

this story is so inspiring keep the good work up scooter! and bring justin back to montreal, my daughter would love it!

(78)
hannah,
February 24, 2011 10:28 PM

not a jew but noticing who can realize the real concept on the world

im in 10th grade even though i kinda am not a fan for justin i realized even if theres a lot out there they sometimes can see the real world.

(77)
ARAy,
February 24, 2011 2:18 AM

Wow

I was crying when I read this articule. Thank you for keeping the almighty in the life of this young man.

(76)
Rivka Fuchs,
February 22, 2011 8:27 PM

Disappointed

wow! that's amazing! what a privalige to have a jew working for one of the biggest stars in Hollywood! just what our ancestors prayed for! hoped for! longed for! Thay are probably shepping nachas right now!
This is the first time I'm dissapointed with an Aish article.
What have hollywood in connection to us?
Is it something to be proud of that a Jewish soul is working for an idol, a craze, a person who(granted) has talent but affects us and our children in sucha negative way?
Is it a pride that a non Jew uses the words of shema-the words Jacob said when he saw his son yosef after 22 years, the words the holy shevatim said to yaakov, the words which we are obligated to say 3 times a day because they represent our faith in Hashem, are trust and our emunah, represent our kabbalas malchus shamayim, the words which literally mean "Hear o ISRAEL G-d is our Lord G-d is one"?
Maybe this is a pride for the Jew who holds in contempt his Jewish identity. But this is not Aish. This is not Jewish.
Is it a pride that a Jew is encouraging bringing this tumah to the holy land of israel a short time before chag hageula? I think not.
To whomever wrote this article;have a good long look inside yourself and see why you wrote it! remember: you are representing Aish!

(75)
L.Fischer,
February 20, 2011 9:15 PM

It seems that Justin has a "Jewish Soul". Something most people need to find!! Good luck to him.

(74)
Anonymous,
February 20, 2011 10:54 AM

Really great article

(73)
Melissa,
February 20, 2011 1:37 AM

Not a fan, but I like what he stands for.

I'm 15 years old, and even though I'm not a fan of Justin Bieber, I have a lot of respect for him. I like that he's respectful of other cultures aside from his own, and he tries not to let fame get to him, and he has a big heart and donates to charities and cares about his fans. He has some talent, and he has stage presence, although I'm not a fan of his music. I think it's nice that he not only respects other cultures but he also appreciates them and he acknowledges them, rather than just tolerating them.

(72)
Sallie,
February 19, 2011 1:47 PM

mom

i just saw an article about his mom. She says that she's never prays for his success, only that he will be protected from the traps and temptations of fame. Of course everyone eventually chooses their own path, but it looks like he's got people around him who will at least give him a fighting chance of not being another Lindsay Lohan.

(71)
Shirley Sarah Behar,
February 18, 2011 4:27 PM

What a wonderful report. We can be proud of our Jewish heritage. Thank you Shirley Sarah Behar

(70)
Annette,
February 18, 2011 4:35 AM

Strattford Ontario is nondescript? really? need a little googling?

It is THE place to go for Shakespeare Theatre and for over 50 years has been the home of the largest classical repertory theatre in North America - and includes the finest actors and directors - this February the Stratford Festival has won awards in 5 categories - already! and on and on... I hope Justin gets to shine more light with Jewish values all over Ontario

(69)
Anonymous,
February 17, 2011 8:39 PM

This is wrong

I feel that Scooter is teaching Justin a part of our heritage.; The last words our grandparents said in the gas chambers was Shema Yisroel and now some pop star is using it. I do not think this is right by anystertch of the iagination and I hope other people feel the same way.

(68)
Esther Dimentberg,
February 17, 2011 3:51 PM

GOD BLESS BRAUN!

What an amazing story... May all their hopes and aspirations be fulfilled and may they continue to show the world how to be a true "Mensch"

(67)
,
February 17, 2011 2:21 PM

this scooter guy sounds like a really good person and a good manager...cool

(66)
chaya,
February 17, 2011 10:10 AM

way to go, Scooter !

Kol ha Kavod scooter, you and your family seem to have remained grounded with all the blessings from Hashem. Your jewish values will lead you only to doing good deeds, may you never fail. My daughter and her friends got VIP seats for JB's concert on April.

(65)
Tal,
February 17, 2011 9:11 AM

Or Lagoyim- A light to the nations..

Scooter has been a mentor and friend to Justin. He has given direction and guidance. In response to Anonymous If you happen to say the blessing hamotzi lechem min Haaretz and you are being modeled I dont agree that you are teaching prayers or Torah. Same case with the Shema which is about the unification of Hashem's awesome Name. One of the seven mitzvot Bnei Noach is the belief that there is only one God. Agreed with Anonymous that there is a principle that the Torah was commanded by Moshe and it is an inheritance to the children of Yaakov which makes teaching the non-Jews actively the oral law (elucidations and interpretations) a problem (because just like keeping Shabbos it is not good for them to do as stated in Gemara Sanhedrin.) Yet in this case don't see Scooter directly teaching the order of prayer etc. Scooter is taking responsibility and helping someone connect to Hashem through good Middot and charity. Justin through his celebrity status is imbuing good derech eretz to the world though his acts of chaity and is a model for millions of others. It is the responsibility of all of us to be good people, exude good derech eretz and learn Torah. May Scooter's actions be a model for our business dealings and interactions and through charity and good deeds may we merit to bring the final redemption when (Isaiah) Hashem will wipe away the tears from all faces!

(64)
Anonymous,
February 17, 2011 5:32 AM

JUST IN

way to go Jusinala!!! Welcome to the tribe!!

(63)
Anonymous,
February 17, 2011 4:48 AM

To (51) and others who do not agree

I believe there is NOTHING wrong with Justin saying Shema. Instilling Jewish beliefs into anyone can bring light and Hashem into the world. And who know? maybe reciting it can lead him to the torah!?

(62)
Anonymous,
February 17, 2011 1:38 AM

great article

very interesting article. This Scooter guy sounds like a great person!

(61)
anonymous,
February 17, 2011 1:06 AM

to the other commentors

Justin wasn't taught to say Jewish prayers, he started saying them on his own. Hashem is the G0-d of the universe, Jew and non-Jew alike. As long as he isn't saying Hashem's name in vain and desecrating it, why would there be a problem with that?

(60)
hannah,
February 17, 2011 1:04 AM

never heard of him

I've never heard of this boy, but I admire the good intentions of his mentor. Let's wait and see how he turns out; the world of entertainment is dangerous and is not known for good outcomes for youngsters. I wish him luck.

(59)
Anonymous,
February 17, 2011 12:14 AM

leave him alone if he wants to say it let hinm say it i'm jewish i don't care non-jews should be aloud to do these things

(58)
Anonymous,
February 16, 2011 10:37 PM

The article is excellent, however, Stratford is NOT a nondescript town. It is and has been the home of an annual Shakespeare Festival since at least 1959.

(57)
Leah,
February 16, 2011 6:06 PM

Kiddush Hashem, totally susana

(56)
leni goldsmith,
February 16, 2011 4:57 PM

I am so impressed with this beautiful story!!

(55)
Anonymous,
February 16, 2011 4:47 PM

pretty impressed

I believe Scooter is doing a great job helping Justin keep "grounded" - even with a Jewish prayer. He will grow up and remember the positive influence this man had on him and hopefully he will be a well-adjusted, successful adult as a result who will make his mother proud.

(54)
Anonymous,
February 16, 2011 1:50 PM

ITS GREAT

its great nothing wrongtoteach a nonjew something good.hes doing great not wrong.to have no larger family is also what to need to compensation.something wich is stolen and so we stadn up and do in a creative way a good thing promote music ,the sound the beauty,whats wrog about this.

(53)
Anonymous,
February 16, 2011 12:46 PM

Am I the only one who finds this whole thing really, really icky?

(52)
Anonymous,
February 16, 2011 11:47 AM

don't agree

I'm all for keeping him normal but as a Jewish teenager I think its ridiculous to be teaching a non-jewish kid to recite not only Jewish prayers but Ha-shem's name. I think its inappropriate and makes no sense. You can incorporate morals and "Jewish" values without having a non-Jew say actual Jewish prayers and Ha-shem's name. Sorry, don't agree.

(51)
susan naomi israel,
February 16, 2011 11:14 AM

kiddush hasham

this is an example of kiddush hasham

(50)
zingara,
February 16, 2011 5:26 AM

it looks as though this boy, justin, will escape the pitfalls of fame....thanks to the influence of scooter braun. i ask blessings on both of them. it matters not, christian or jew...we are all brothers & sisters.

(49)
Elsie, Chicago,
February 16, 2011 5:19 AM

what an amazing entertainer to have such an amazing mentor to guide his career and his life, with G-d looking down and surely smiling on him.

Scooter Braun certainly found a jewel and is polishing it well. Justin's career will continue to skyrocket if he continues to give charity and become the good person he is being shaped to grow as because that is what it is all about. His great skill is a gift he was blessed with and should be treated as such. Go for it and do all the good you can along the way!! I am most impressed with both of you, and your mom who surely has done a great job too!!

(48)
Anonymous,
February 16, 2011 4:29 AM

Mixed Emotions

I am definitly pro the whole idea of 'grounding' Justin and teaching him the indescibably imperitive Jewish values which we have all learned as children. I think that what Scooter does by making sure a charity is always involved in Justin's profits is amazing and should be highly praised. It doesn't have to be a Jewish foundation, but the concept of charity can very easily be overlooked or forgotten when put into shoes like Justin's. However, my one concern is the recitation of Shema. It may just be me, but I was always taught not to say G-d's name in vain. I feel that it is slightly inappropriate for a non-Jew to recite a holy, Hebrew version of G-d's name. Especially within the phrase, Shema, which is seen as a Jewish slogan and symbol. Maybe I would be more comfortable if Justin were to recite the line of the prayer in English... I'm not sure, but the entire thing just just doesn't rest well with me.
I am still a stong advocate for all that Scooter is doing, especially spreading a Kiddush Hashem (sanctification of G-d's name) amongst non-Jews. I have nothing against Justin for being a non-Jew, that is NOT my reasoning here. --But I likewise wouldn't be comfortable with a Jew reciting a true prayer from the New Testament.
Despite my mixed emotions, I wish the best of luck to both Scooter and Justin in their endeavours.

(47)
Anonymous,
February 16, 2011 2:19 AM

appearance

no doubt this is a great talent for one so young and attractive however, copying Usher who he looks up to is so unattractive using the vulgar motions Usher uses is not necessary.

(46)
Alyssa,
February 16, 2011 1:58 AM

Great Job!

This was a really great article. Though I'm a teenage girl I am definitly not a Beiber fan like some of my friends. I really expected that Beiber was like all of the other "stars" and reading this changed my perspective. I really hope that Justin will continue to be a good person as he gets older.

(45)
T. Barnett,
February 16, 2011 1:54 AM

A kiddish Hashem

Absolutely beautiful! A lesson all of us should take away, we should all aim for goals so high. Setting a stellar example, like Scooter, for others to see is the best job anyone can hope to accomplish in this lifetime.

(44)
Anonymous,
February 16, 2011 1:29 AM

tantastic,proud to be a Jew

many years ago I met up with both B.B.King & his manager,
Sid Sidenberg-this has a familiar "ring" to it-why we put "G-d"
at no:1-muzeltov to all concerned.Oh-we met in Jerusalem-I'm
still friends with B.B & he's coming to New Zealand at Desach,

(43)
nechama,
February 16, 2011 12:01 AM

go scooter!!!!

i think its good that scooter is instilling into justin that g-d is above him and its all with g-d's help but for scooter just teaching this to justin isn't enough he himself should really follow the right ways of the torah.

(42)
Joanne,
February 15, 2011 11:50 PM

excited

I am so excited to use this article as a writing "springboard" for my 8th grade girls' writing class. There's so much worthwhile material here. thanks

(41)
jewish and proud,
February 15, 2011 11:18 PM

creepy but cool

i think it is creepy that jb said shima but if it means that he becomes Jewish i don't mind also it is pretty cool that he just said it right before a big concert keep up what you r doing scooter

(40)
Guy,
February 15, 2011 11:14 PM

Beautiful, just beautiful

It is the gifts that we share with others that makes the person, well, at least a good part..... it is beautiful to see that he has such values instilled in him from you and his mother, I am sure. Great work my friend, great work, for you and him and all to read and see that they too can help, in many different ways.... Blessings, Guy

(39)
Mort Ginsberg,
February 15, 2011 10:43 PM

Truly inspirational, affirmation that good does still exist.

I read this at the end of a trying business day. It reminded me of the basics -- the need to affirm always the power of G-d in our everyday lives & our need to remain thankful, humble and always helping others.

(38)
Marvin Kravetsky,
February 15, 2011 10:09 PM

Beiber Inspirational!

Bieber is inspirational in the least. He has been blessed by Almighty Gd, and yet he still remebers that
he is subservient to Gd and Man, Now that is beautiful!
Marvin Kravetsky aka The Parave Rebbe

(37)
Rashi,
February 15, 2011 9:45 PM

Kiddish Hashem

You know what?? I can't help it..I think it just rocks. Kiddish Hashems of all shapes and sizes are always welcome in my book.
Kol HaKavod bro!

(36)
jocelyn,
February 15, 2011 8:24 PM

Its great that this young boy has a Godly man to Guide Him through many traps that are out in the world today for young people, As long as he continues to trust that God is over all he does ,he will be okay.

(35)
Julia D. Goldman,
February 15, 2011 7:55 PM

Bravo!!! I loved and appreciated all that I read!

(34)
lazer b,
February 15, 2011 7:37 PM

response to anonymous

firstly you have never been backstage so you have zero idea what "goes on" secondly you clearly illustrate a big problem with frum jews by being so hypercritical and getting lost in the"trees" i guess all the tzedaka he does isnt good enough for you either and yes i am ffb

(33)
leonardmandell,
February 15, 2011 7:29 PM

to scooter

i hope justin doesnot end up like m.jackson. what comes fast can end fast let justin go to the jewish kabala.

(32)
Chanah,
February 15, 2011 7:16 PM

Justin

Justin has a heart does it matter whether it's Jewish or Christian as long as it's a heart for giving and loving other ppl and honouring G-D with his gifts, after all his gifts is from H-M

(31)
Anonymous,
February 15, 2011 7:15 PM

Very interesting. However why do you say that Stratford is "nondescript"? It is a beautiful world renowned small Ontario city. Think annual Shakespearian festival.

(30)
Alex,
February 15, 2011 7:06 PM

I'm thrilled......

B"H
As an American Jew I can appreciate what
Scooter Braun is instilling in Justin. We, as Jews, believe that charity sits side by side with God. If you have been granted blessings from the one above, we never forget to give back or else we do not deserve all that has been given to us..

(29)
Rifka,
February 15, 2011 6:49 PM

A modern Anne Sullivan

Instilling humane values and charity reminded me of Anne Sullivan instilling positive values when teaching Helen Keller. Justin is lucky to have had such a powerful positive mentor in his life. Scooter has indeed "opened Justin's eyes"to what is really meaningful, and Justin seems to be absorbing it all. good Luck!

(28)
Anonymous,
February 15, 2011 6:38 PM

Funny what is being said

according to not so appropriate the expect these people to accept the yoke of Heaven . It would be nice. Lets be real. Whatever they can do is great. A little spirituality on each of our levels goes along way.

(27)
Morley Weinberg,
February 15, 2011 6:31 PM

I must agree with Robert Walker . I'm surprised that comment about being non-descript was made

I enjoyed that article very much . Scooter Braun apprears to be a very fine person .

(26)
Inna Belopolsky,
February 15, 2011 6:21 PM

Amazing

Scooter, you are an amazing human being to be such a tremendous positive influence on a boy who has much power in this world, and you are teaching him to use it for the good of humanity (as well as showing our sacred Jewish values to the world.) May you and your family be blessed. I can't wait until my 11 year old comes home from school so that he can read this article and feel proud in his heritage. Coincidentally, he looks a lot like Justin. : ) And thank you Aish for your interview with Scooter.

(25)
fayge,
February 15, 2011 6:17 PM

Nice, but yeah, there's a but

Really, really nice article. May the person Justin becomes one day be as likeable as he is now, and impressive kiddush Hashem Scooter makes.
But... I think Scooter needs to broaden his tefillah repertoire ;-)

(24)
Barbara Roberts,
February 15, 2011 6:11 PM

I was very inspired by this article.

Since I recite the Shema every day, I was touched by
the article and commend the values both by teacher and student. Their faith gives us hope. I respect and thank them for knowing the attitude of gratitude. G-d
bless them.

(23)
Barney,
February 15, 2011 6:07 PM

Broke the rule of being better than someone else

I hope Justin was reprimanded when he made the comment, caught on television, "don;t you touch me". He is of this earth. It was only a friendly gesture. I hope he was reprimanded.

(22)
Devorah,
February 15, 2011 5:25 PM

I can just see it now...

Picture this: Justin Bieber, Tel Aviv, finally performing before an entire crowd of thousands of MOT's, decides that this time the prayer will be said NOT behnd the scenes before the concert, but in front of and WITH the audience for the OPENING of the concert! How many religious Isrealis would be attending? My guess, very few. How many will at least recite Shema in unison? With feelin'? Tens of thousands!? What a scene! He'll be in stiff competition with Amnon YItzchak! An unlikely call to prayer, but don't rule it out. BTW My Jewish grandmother's maiden name was Beeber...Hmmm...

(21)
Stuart Grant,
February 15, 2011 5:04 PM

Light unto the nations

As an orhodox rabbi I find this to be a wonderful example of how the Jewish people are to be a "a light unto the nations". I am thrilled that Mr. Braun is teaching Justin our ethical standards, especially that of humility, and firmly believe that this young "super star" will be a friend of the Jewish people and spread the ethic of tolerance throughout his fans.

(20)
Rachel,
February 15, 2011 4:48 PM

So who really found him?

I hear all the stories told about who found Justin Bieber. If this IS the the person who found him and not what the tabloids say, then go forth and multiply. Multiply the tithe, charity, and the prayers. If you are going to talk about doing the prayers backstage, move it to the front and let people know how "strong" Mr Bieber's faith is. That would get the fans to know him and appreciate what he does better. If that were the case, I would be a fan the boy not the music!

(19)
Sharlene,
February 15, 2011 4:43 PM

Doing the right thing

This is what being Jewish is all about - doing the right thing, giving back and being aware of G-d in all our comings and goings. Justin is so lucky to have found someone with an actual soul to guide him.

(18)
Grace Fishenfeld,
February 15, 2011 4:26 PM

Personal freedom

Jews do not proselytize. One must ask and work at trying to become a Jew. I hope that this young justin, who is being guided by his Jewish agent remains healthy and wholesome. He is free to be whatever he chooses. No tricks. No deals, please.

(17)
Anonymous,
February 15, 2011 4:11 PM

Not so cozy

“So when an Atlanta-based hip-hop manager named Scooter Braun called nearly two years ago, Ms. Mallette was confused. ‘I prayed, ‘God, you don’t want this Jewish kid to be Justin’s man, do you?’ she recalled.” - “Justin Bieber Is Living the Tween Idol Dream,” New York Times, 12/31/09

(16)
Linda Z.,
February 15, 2011 4:04 PM

"... And whoever saves a life, it is considered as if he saved an entire world."

What a beautiful article. My respect to the Braun family for raising a son who illuminates the world with values of Torah and Mitzvots. My respect to Ms. Beiber as well who remained focused on surrounding her son with what is best for him and for keeping him grounded in respect, trust and beauitful ideals. Reciting the Shema beforehand reinforces the thankfulness that all we are and all we have is because of Hashem, because of One G-d. Mazel tov and Kudos to Mr. Braun and Mr. Beiber.

(15)
Roy,
February 15, 2011 3:57 PM

The Shema is for all people

Not just jews. That's why Justin feels it. It doesn't matter what they are doing before or after, every time they say the Shema, it changes them. Kabbalah!

(14)
Anonymous,
February 15, 2011 1:12 PM

Just beivar

Scooter: introduce him to Mordechai Ben -David for joint concerts.Kol Hakavod to your family and your roots and education . Your commitment and leadership is outstanding.Aleh-vehaatzlaach

(13)
Anonymous,
February 15, 2011 4:05 AM

not so appropriate

no one one thinks its slightly inapropriate that they say shema with shem Hashem before he gives a concert singing songs with words that are pretty antithetical to jewish values?! and i dont even wanna think about what goes on backstage etc . . its a bit of a mockery being that they (or at least most of them) arent really proclaiming Hashem's oneness and taking upon themselves the "yoke of heaven"

(12)
craig l,
February 14, 2011 11:31 PM

Nice! I wondered how Justin held it together! now i know

I do have to mention however that Stratford is far from nondescript. We have quite a number of 7/11s and Wegmans stores.

(11)
Rinat,
February 14, 2011 10:48 PM

Justin really has a Jewish heart

This is an amazing article it's really something beautiful i really thought that after Justin turns 18 he will be one of those crazed pop stars! but now that really changed my thoughts - Justin is a good guy!! and i cant believe he says shema! i wonder if he really will convert! that would be amazing :) A THANKS 2 JUSTIN!

(10)
Anonymous,
February 14, 2011 6:31 PM

i love jb

(9)
Robert Walker,
February 14, 2011 6:24 PM

Nice article, but I must take issue with your description of the town of Stratford as nondescript.
Stratford is famous for its world-renowned Shakespeare festival, and has North America's largest classical repertory theatre. It is a beautiful and cultured little town.

(8)
Anonymous,
February 14, 2011 5:54 PM

Jewish Values

I am a Jewish person with old school values due to the teachings of my parents. This is most insightful and beautiful. I hope that all young people will learn and hold these values.

(7)
Anna,
February 14, 2011 4:44 PM

Amazing

I am really happy to hear this kid is being thought the G-dly values and that he choses to represent them and proclaim them as well. This will bring harvest not only in the lives of the ones he influences (by music and charity), but his personal life as well - spiritually and more success on stage.
When you humble before the Creator of all and give tribute to Him and not take everything for granted and earned by your own power- you can be sure He will bless every step you take.

(6)
Holly Dellinger,
February 14, 2011 8:01 AM

changed my thinking

"I used to dismiss justin bieber as another pop star who would fall by the way, as so many do. This has totally changed my idea of this teenager.
Its nice to see some one uphold traditions and values and pass them along, its not all about the money.

(5)
Isahiah62,
February 14, 2011 1:12 AM

Thanks Justin

Justin has been lobbied by jewhaters for the BDS - (boycott divest sanction) pressuring him not to do a concert in Israel--was happy to see he did not fall for their lies and now I see why-

(4)
Gisela,
February 13, 2011 9:44 PM

Agree with Dr. Pixter

As a non-Jew, for years studying the instructions for living for mankind found in Torah, I agree with Dr. Pixter 100% when he states:"The non-Jewish world needs us to show them the way to truth and G-dliness. That’s what we Jews are chosen for!!"
Thank you Scooter for doing your part and being a role model to Justin!

(3)
Dr. Alex Pister,
February 13, 2011 3:32 PM

pick my jaw up off the floor

That's gotta be the wildest story of Jews being in picture I've ever heard. (The next closest was the fact that BHObama's half brother is Jewish). Saying the Shema with Justin Bieber and invoking the values it represents is fantastic. It only goes to show how much the world is craving for Klal Yisroel, the Jews, to take the leadership position that is so glaringly unoccupied by anybody else on the planet. The non-Jewish world needs us to show them the way to truth and G-dliness. That’s what we Jews are chosen for!!

(2)
Denise,
February 13, 2011 2:18 PM

An incredible story

Is Stratford really nondescript? It hosts a Shakespeare festival, is very active in the arts and has a beautiful river flowing through it flanked by lovely houses and a picturesque downtown.

I just got married and have an important question: Can we eat rice on Passover? My wife grew up eating it, and I did not. Is this just a matter of family tradition?

The Aish Rabbi Replies:

The Torah instructs a Jew not to eat (or even possess) chametz all seven days of Passover (Exodus 13:3). "Chametz" is defined as any of the five grains (wheat, spelt, barley, oats, and rye) that came into contact with water for more than 18 minutes. Chametz is a serious Torah prohibition, and for that reason we take extra protective measures on Passover to prevent any mistakes.

Hence the category of food called "kitniyot" (sometimes referred to generically as "legumes"). This includes rice, corn, soy beans, string beans, peas, lentils, peanuts, mustard, sesame seeds and poppy seeds. Even though kitniyot cannot technically become chametz, Ashkenazi Jews do not eat them on Passover. Why?

Products of kitniyot often appear like chametz products. For example, it can be hard to distinguish between rice flour (kitniyot) and wheat flour (chametz). Also, chametz grains may become inadvertently mixed together with kitniyot. Therefore, to prevent confusion, all kitniyot were prohibited.

In Jewish law, there is one important distinction between chametz and kitniyot. During Passover, it is forbidden to even have chametz in one's possession (hence the custom of "selling chametz"). Whereas it is permitted to own kitniyot during Passover and even to use it - not for eating - but for things like baby powder which contains cornstarch. Similarly, someone who is sick is allowed to take medicine containing kitniyot.

What about derivatives of kitniyot - e.g. corn oil, peanut oil, etc? This is a difference of opinion. Many will use kitniyot-based oils on Passover, while others are strict and only use olive or walnut oil.

Finally, there is one product called "quinoa" (pronounced "ken-wah" or "kin-o-ah") that is permitted on Passover even for Ashkenazim. Although it resembles a grain, it is technically a grass, and was never included in the prohibition against kitniyot. It is prepared like rice and has a very high protein content. (It's excellent in "cholent" stew!) In the United States and elsewhere, mainstream kosher supervision agencies certify it "Kosher for Passover" -- look for the label.

Interestingly, the Sefardi Jewish community does not have a prohibition against kitniyot. This creates the strange situation, for example, where one family could be eating rice on Passover - when their neighbors will not. So am I going to guess here that you are Ashkenazi and your wife is Sefardi. Am I right?

Yahrtzeit of Rabbi Moses ben Nachman (1194-1270), known as Nachmanides, and by the acronym of his name, Ramban. Born in Spain, he was a physician by trade, but was best-known for authoring brilliant commentaries on the Bible, Talmud, and philosophy. In 1263, King James of Spain authorized a disputation (religious debate) between Nachmanides and a Jewish convert to Christianity, Pablo Christiani. Nachmanides reluctantly agreed to take part, only after being assured by the king that he would have full freedom of expression. Nachmanides won the debate, which earned the king's respect and a prize of 300 gold coins. But this incensed the Church: Nachmanides was charged with blasphemy and he was forced to flee Spain. So at age 72, Nachmanides moved to Jerusalem. He was struck by the desolation in the Holy City -- there were so few Jews that he could not even find a minyan to pray. Nachmanides immediately set about rebuilding the Jewish community. The Ramban Synagogue stands today in Jerusalem's Old City, a living testimony to his efforts.

It's easy to be intimidated by mean people. See through their mask. Underneath is an insecure and unhappy person. They are alienated from others because they are alienated from themselves.

Have compassion for them. Not pity, not condemning, not fear, but compassion. Feel for their suffering. Identify with their core humanity. You might be able to influence them for the good. You might not. Either way your compassion frees you from their destructiveness. And if you would like to help them change, compassion gives you a chance to succeed.

It is the nature of a person to be influenced by his fellows and comrades (Rambam, Hil. De'os 6:1).

We can never escape the influence of our environment. Our life-style impacts upon us and, as if by osmosis, penetrates our skin and becomes part of us.

Our environment today is thoroughly computerized. Computer intelligence is no longer a science-fiction fantasy, but an everyday occurrence. Some computers can even carry out complete interviews. The computer asks questions, receives answers, interprets these answers, and uses its newly acquired information to ask new questions.

Still, while computers may be able to think, they cannot feel. The uniqueness of human beings is therefore no longer in their intellect, but in their emotions.

We must be extremely careful not to allow ourselves to become human computers that are devoid of feelings. Our culture is in danger of losing this essential aspect of humanity, remaining only with intellect. Because we communicate so much with unfeeling computers, we are in danger of becoming disconnected from our own feelings and oblivious to the feelings of others.

As we check in at our jobs, and the computer on our desk greets us with, "Good morning, Mr. Smith. Today is Wednesday, and here is the agenda for today," let us remember that this machine may indeed be brilliant, but it cannot laugh or cry. It cannot be happy if we succeed, or sad if we fail.

Today I shall...

try to remain a human being in every way - by keeping in touch with my own feelings and being sensitive to the feelings of others.

With stories and insights,
Rabbi Twerski's new book Twerski on Machzor makes Rosh Hashanah prayers more meaningful. Click here to order...