Monthly Archives: May 2015

The Mobile Marketing Readiness Survey was created by Michael Becker, from mCordis. He shares it as part of the upcoming textbook on Mobile Marketing.

We’d like to see you take the survey, and then analyze your own personal results. You can score this as you feel is appropriate for your level of experience.
This is a tool that will help you to achieve your goals, and sets the expectations in advance of your work in Mobile Marketing.

Survey questions below:

1. a. Do you have a dedicated resource for mobile? Yes or No.

1b. If the answer is no, do you:
i) work with an outside agency.
ii) make mobile part of our overall marketing team’s efforts.
iii) make mobile part of our digital marketing/e-commerce team.
iv) have a dedicated mobile product team.
v) have a formal approach toward planning and executing mobile programs.
vi) none of the above

2. How are your mobile decisions made?
a) They are not made. We do not have a mobile team; our mobile programs are ad-hoc.
b) By our senior management.
c) By our marketing team.
d) By our agency.

3. Which of the following mobile channels do you use?
For each of the items listed below, choose one of the following:

Don’t Know What This Is

Not Using

Use Rarely

Use Often

Critical to our Efforts

SMS

MMS

USSD

Mobile-Optimized Email

Responsive Design Websites

Native Mobile Websites

Progressive Mobile Websites

Native Mobile Applications

Hybrid Mobile Applications

Application Enhancements and SDKs

Push Notifications

Beacons

Mobile Commerce

Proximity Commerce

Mobile Wallets

Click-to-Calls

Streaming Audio

Optimized Mobile Video

Mobile SEO

Mobile Advertising – Display

Mobile Advertising – Native

Mobile Advertising – Rich Media

Location Enablers

QR Codes

Digital Watermarking

Augmented Reality

Device Finger Printing/Targeting

Scoring: Review your Mobile Marketing Readiness Survey results for additional questions you may want to ask yourself. You can also send this survey to your partners and co-workers to assess their level of technology adoption. If you find that the majority of your answers are “Not Using, Use Rarely, Occasionally or Don’t Know,” then you have some work to do. If you find that the majority of the items are in the “Use Often” and “Critical to Our Efforts” columns, then you are heading toward success faster than others. Reading the upcoming textbook will help you understand your mobile marketing readiness levels and how to improve them.
Stay tuned for more information to come about the textbook.

There are some good tips on using Social Media effectively here, in this case study of Linkedin.com. This was presented in Los Angeles on April 17, 2015, and perhaps will also be presented at a future workshop to help us get better acquainted with platforms that allow us to network with other professionals like ourselves.