Homespun Allure

Marketers turn to laid-back household settings for consumer allure

Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole.

Helsinki-based photographer Osma Harvilahti really set the scene for this Marimekko campaign: picture steaming mugs of herbal tea, fresh fruit, autumn breezes and a general sense of calm. In other... [More]

This example of tech advertising puts a lovey dovey spin on the Internet of Things. While some people are concerned this the smart home a step towards the eventual robot wars and the downfall of... [More]