PPC Manager

Full time - London

Background

The Plum Guide is building a marketplace of the world’s best holiday homes. For real!

We are taking a systematic and obsessive approach to testing every single home on the planet, and accepting only the top 1%.

We do so by putting every home through The Plum Test: a gruelling hospitality exam, which uses a mix of algorithms and physical visits by hospitality experts.

We launched 2 years ago in London. Since then, we have grown 20% month on month, vetted over 80,000 homes and reached over £11m in annualised sales! We are backed by an all-star cast investor group including Local Globe (TransferWise, OneFineStay, Citymapper), Octopus Ventures (Secret Escapes, Eve, Tails), BGF Ventures (Trouva, Roli, Gousto), Alex Chesterman (Founder of Zoopla), William Reeve (Founder of Love Film), Alex Saint and Troy Collins (Founders of Secret Escapes), Errol Damlin (Founder of Wonga) Jason Goodman (Founder of Albion) and many more.

We have just closed our Series A round of funding. Now the real work begins. We need to start growing rapidly and that’s where you come in.

The Role

We are aiming to grow 10x over the next 18 months! PPC marketing will be the number one driver of that growth. This is your mission.

Being a start-up, your job will vary over time. You may end up having an input in other areas (analytics, SEO, social, remarketing), but by the most part, you will have hit the ball out of the park if with-in 18 months of starting:

Revenue from PPC has grown 10x.

PPC Customer Acquisition Costs have halved.

What you’ll be up to

To bring the role to life, here are the kinds of things you can expect to be doing:

Day to day PPC account management and optimisation (Google and Bing), this includes:

Managing the daily bidding and revenue optimisation.

Running a program of always-on testing and iteration: A/B testing landing pages, copy, segmentations and so on.