In This Article:

Tracking Codes, Tags, and Other Tools to Track Donations

In This Article:

Overview

The donation database table has several fields that can be used for tracking purposes. Fundamentally they are the same in the sense they are fill in the blank fields, but there are some subtle differences:

Designation_Code - supports up to 128 characters, is editable directly in the interface after a donation has been submitted.

Tracking_Code - supports up to 64 characters, is editable directly in the interface after a donation has been submitted, and will update the Tracking_Code field on the supporter record as well.

Donation_Tracking_Code - supports up to 64 characters, is not editable after a donation has been submitted so an import is required to update it.

In addition to these fields, you can use add tags to donations pages as well. When you do this, any donation made via that page will have the tag in the donation record.

Tracking Codes

Tracking Codes are the most straightforward way to identify your donations.

When building a donation page in your Salsa headquarters, you'll find a field under the Options tab to set a default tracking code. Content added to this field will be added to the Tracking_Code field for all donors.

You can also set your tracking codes through an edited link. For instance, say you're sharing your donation page through various channels (Facebook, Twitter, email). You'll probably want to know which donations were raised through which channel.

Before you send out the link, just add at the end of the url &track=Twitter (or any word or code to identify the campaign). All donations generated by that link will be tracked as Twitter and not as Q4_donation_campaign:

Please note if using short URLs on your Salsa pages: use the question mark sign (?track=) instead of the ampersand (&track=) to add your tracking.

Comments

When using &tag= or &track=, is there a way to use tags or tracking codes that are multiple words? Maybe a symbol that can be used in the middle of the desired tracking code name that will translate into a space? E.g. "&track=winter+campaign" which is stores the tracking code "winter campaign"?