What are you doing to nurture your leads after the sale? If you don’t have a clear plan of attack to keep in touch with your clients, you could be losing valuable return business and referrals. Focus on building a relationship with your client rather than simply “closing the deal.” Try sending a handwritten note on the anniversary of their closing date, or keeping in touch with them on social media. Little things like this show that you think of clients as real people, instead of simply business deals.
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