All Design is Redesign

Your organization wants product success, a truly human-centred service, or market impact. Service & systemic design are complex - the new builds on habits, context, practices & meanings which can only be understood, not controlled. Innovation stands upon prior ideas, versions, and infrastructure.

From UX to service systems, we discover & construct the human connection in media, experience & information.

Design Practices

To do our job well, we consult to help organizations establish & socialize customer-centered practices to build a culture of human-centred innovation. If we do our job well, your organization will perform significantly better in future design and innovation programs.

Design as a Service.

Redesign leads your team to envision and develop strategy & concept for product and services innovation. We define, design, and evaluate interactive services, typically as partners with the client team.

Product, service, and system design are informed by a researched understanding of human activity and organizational contexts. Breakthroughs emerge from prototyping alternatives that meet sociotechnical requirements and power the business model, guided by user observation.

Our design-to-delivery process can guide or merge with yours.

Every stage starts broad - by learning, we focus toward insight.

Learn, We start by learning together, scanning, framing & field research.Explore. We explore practice, opportunities & concepts in early prototypes.Design. With your team we co-create product/service/system for context. Evaluate. Design and test, revise, repeat - iterative evaluation is designing.