By reaching this objective, the company can also attract a larger number of investors, and increase its investment capital. In addition to this, the company can use this strategy in order to market its innovative products and services. Stonyfield Farm is another company that uses life cycle thinking and assessment techniques (Schatsky, 2012). This is intended to help the company identify packaging systems with improved environmental performance. The company managed to find bioplastic packaging materials that determine fewer greenhouse gas emissions in comparison with other materials, at reduced costs (Deloitte, 2009). Companies mostly use life cycle thinking and assessment in order to improve their product development process. In addition to this, such practices are used when companies want to build production plants and want to establish the environmental impact of their production process.

b) the need for improving environmental sustainability practices has determined companies to use life cycle thinking and assessment techniques. Such techniques are intended to better determine and evaluate the effects that companies' activities have on the environment. This increased interest in life cycle assessment is determined by the pressure exerted by stakeholders, like customers, employees, governments on companies towards improving such practices and improving their use of natural resources.

There are numerous companies that have requested the help of specialists in the field when developing strategies based on life cycle assessment. Daimler is one of these companies. The car maker has clearly stated its intentions towards environmental sustainability. The company has developed an integrated approach to sustainability. Therefore, Daimler considers that it is best to address economic, environmental, and social responsibility together. In addition to this, the company is continuously working towards improving the production process. Daimler's sustainability program focuses on several issues: sustainability management, product responsibility, industrial environmental protection, employees, and the social environment. This complex approach to environmental sustainability reflects the company's intensified efforts in reducing the impact of its activity on the environment (Daimler, 2012). The company focuses on promoting environmental sustainability, so that its example is followed by other companies also.

c) the sustainable business development strategy of numerous companies includes life cycle thinking and assessment techniques. These tools are used by companies in their attempt to improve their image as environmentally responsible companies. They use life cycle assessment when trying to determine the effects that their products and services have on the environment (PepsiCo, 2011). This technique is also used in order to develop efficient product development processes that help reduce the effects on the environment.

PepsiCo is one of the companies that take environmental sustainability very seriously. In order to prove this, the company has launched an innovative program that is intended to reduce carbon footprint of Tropicana. The impact of the program is even more important because the Tropicana orange juice is expected to significantly influence production aspects of orange producers, but also of other agricultural products. The importance of this program relies on the fact that PepsiCo has identified the source of most important carbon emissions. This finding can be used by other companies that want to reduce their activity's effects on the environment. These studies also help the company improve its relationships with suppliers. Therefore, it is important that companies develop such strategies that improve sustainability efforts and help companies develop innovative products.

Reference list:

1. Business Strategies for Sustainable Development (2011). International Institute for Sustainable Development. Retrieved February 4, 2012.

2. Business Models for Sustainable Development (2011). International Institute for Environment and Development. Retrieved February 6, 2012 http://www.iied.org/sustainable-markets/key-issues/energy/business-models-for-sustainable-development.

5. Schatsky, D. (2012). Surge in Take Up of Life Cycle Assessment Tools to Improve Sustainability. The Guardian. Retrieved February 6, 2012 from http://www.guardian.co.uk/sustainable-business/life-cycle-assessment-sustainability.

Other Documents Pertaining To This Topic

Literature Review, Analysis and Discussion 7,500 words
This section presents a review of the recent relevant peer-reviewed and scholarly literature concerning environmental sustainability in general and how environmental sustainability initiatives can help multinational corporations of different sizes and types achieve a competitive advantage in particular.
Literature Review. According to Michalisin and Stinchfield (2010), "There is widespread consensus that human activity has had a significant impact on global climatic patterns which will have

Delphi Study: Influence of Environmental Sustainability Initiatives on Information Systems
Table of Contents (first draft)
Green IT
Current Methods and Solutions
Green IT and energy costs
Green It and Email Systems
Green IT and ICT
Green IT and ESS
Green IT and TPS
Green IT and DSS
Green IT and other support systems
Green IT and GHG reduction
Green IT and the Government Sector
Green IT and the Corporate Sector
Future Prospects of Green IT in the software industry
The paper focuses on how the

Social Media Retailing Applications: Opportunities and Threats
How Has Social Media Developed and What are the Benefits and Downsides of Using Social Media for Retailers Today?
This study examines social business in general, how it developed and the benefits of using social media in particular. Second, this study provides a discussion concerning the potential positive as well as the effects of social business in the retail sector which is followed by a

Social equity is a key issue of public administration and forms the basic theme of the 2013 "Social Equity Leadership Conference," in June. This white paper discusses the key goals of the conference based on the conference issue for social equity as global engagement and local responsibility. These are the issue facing social equity among domestic and global public leaders in public and private agencies in the education, immigration,

Airlines Strict Policies: Beneficial or Not
The airline industry is back to the 5% long-term growth rate, after facing impact of economic crunch and downturn along with other industries (Boing). It is becoming difficult for airline companies to survive and sustain in this changing and challenging conditions. The growth or sustainability of any business is directly linked to the satisfaction level of the customers. Same goes with the airlines, the sustainability

" (Carson, 2) That the correlation between these collected symptoms and the use of pesticides in our predominantly agricultural towns had yet to be recognized at this point in history is important to consider. Though today it still receives troublingly little acknowledgment, the exponential rise in the consumption of organic produce in recent years is indicative of a graduating cognizance of that which Carson's work brought to the forefront of

Environmental Issues, Business Ethics
Background history on business ethics
The term "business ethics" has contexts in different ways making the history of business ethics vary according to how one perceives the subject. The history is likely to vary on the historians. How they also perceive the term, what facts they seek to find as first hand information, and the importance the historians see on those facts. This subject solely depends on the