Deadly Good

The Boring Button Gets A High Tech Upgrade

Steve Jobs said; “I want to put a ding in the universe.” — but it was Olive Bird who decided to put a ding on the side of a common shirt button to keep our dangling EarPod cords neat and tidy.

Say hello to Button 2.0 — the art of building a better button.

By adding a slot on the side of a common button, Olive Bird has transformed ordinary into extraordinary — forever changing the garment universe for generations to come by adding a simple cable-wrangling design.

Button 2.0 costs $3.28 each and is expected to ship by November 8th. The thread and sewing part is up to you.

My feelings about this inspired innovation can be best expressed through the words of mister Neil Armstrong; “This is one small step for man, one giant leap for mankind.”