Bot Management for eCommerce

Up to 40% of traffic to an eCommerce site consists of bots. This automated bot traffic is responsible for price and inventory scraping, automated purchasing and product sniping. Malicious bots are targeting customer accounts, points and gift cards skewing site metrics and threatening availability, profitability and brand.

Netacea provides fast and accurate identification and categorisation of bot traffic for all web-facing applications, enabling eCommerce businesses to manage good bots and rapidly mitigate malicious threats without adding friction to the customer journey or affecting user privacy.

The Impact of Bad Bots in eCommerce

Modern consumers have tens, if not hundreds of online accounts and often use the same username and password across multiple accounts for convenience.

Threat actors target retail sites with lists of stolen or leaked credentials, using bots to continually test the validity of the usernames and passwords. When a match is found, the details are sold on for a profit or used to take over the breached customer account. The attacker can then make illegal purchases, claim existing rewards or loyalty points and acquire personally identifiable information (PII).

It is vital that credential stuffing attacks are stopped to protect eCommerce websites from fines and chargebacks, while securing customers against the threat of data breaches.

The subsequent chargebacks and fines have a significant effect on eCommerce organisation’s bottom line, while the constant, automated nature of the bot attack overloads fraud teams leaving customers locked out of their accounts, and frustrated with your brand.