On Wednesday, Warner Bros. went fishing with Oscar bait as it looked to build word of mouth for Clint Eastwood’s J. Edgar. The studio released the film in select cities two days before its 1,900-screen roll out on Friday.

In terms of theater averages, the Wednesday bow averaged $7,571 per screen. Comparitively, Eastwood’s last film, Hereafter, debuted in six theaters on a Friday and grossed $60,701. Clearly, it was to that film’s advantage opening on a Friday as opposed to midweek.

Be on the lookout for more coverage of J. Edgar this coming weekend with multiple reviews of the potential Best Picture nominee.

About The Author

Travis

Travis Leamons is one of the Inside Pulse Originals and currently holds the position of Managing Editor at Inside Pulse Movies. He's told that the position is his until he's dead or if "The Boss" can find somebody better. I expect the best and I give the best. Here's the beer. Here's the entertainment. Now have fun. That's an order!