Ep. 586 – Sean Owens (Principal, Break The Mold)

Sean Owens has helped build sports revenue for organizations for over 21 years, chiefly with the Charlotte Knights during the mass sellout streak in a new stadium in the downtown district. Owens discusses some of the ways that he gets young sports executives to embrace better sales tactics, including developing phone skills that stick. Owens talks about some of the misconceptions when it comes to sellouts, and what type of packages that fans want to buy in contrast to what sales reps try to sell them. Twitter: @BTMConsulting