All clues point to Jef, and I sure hope we aren’t being misled here! Read on to find out why!

After today’s report in OK! magazine claiming that Emily’s fiance only went on the show to promote his business, I think it’s quite clear they were referring to Jef, the co-founder of People Water. HollywoodLife.com investigates.

OK! wrote that they’re keeping the winner a secret, but their sources gave away some clues.

“The reason he went on the show in the first place was to promote his business, not to find love. There is only so long that he’ll be able to hide that from Emily,” a source told the mag.

With Jef, Arie Luyendyk Jr., Sean Lowe and Chris Bukowski reportedly in the final four — the only contestant out of the those four who could have a business to promote would be Jef. One could debate that it’s Sean because he’s a fitness trainer, but Jef is the actual entrepreneur.

Another clue is when the source says Jef’s parents don’t know about his alleged “party ways.”

“He’s actually a huge party animal. But he keeps his partying undercover. Even his parents don’t know the truth about how wild he is, and he definitely hasn’t let Emily see that side of him. She’s in for a serious shock when she meets his friends and starts to get to know the real man,” a source told the mag.

Why does it matter what Jef’s parents think about his wild ways? He’s a 27-year-old man! Could it be because perhaps the winner’s parents are Mormon? Jef’s parents are reportedly Mormon and very involved in the Mormon community.

I think these are pretty strong clues that Jef is the winner — assuming their sources are right. The question is now though: Are they still engaged?

What do you think, HollywoodLifers? Do you think Jef and Em are engaged? Vote and weigh in below.