Total bullshiat promo. However, I do have to give it to Adele here. I LOVE Bond themes and she did a great job on this one. I need to play with it in my head a while before I decide ranking, but I don't think it will make top 10 despite being a great song. Not enough crescendo or drama in it. It actually sounds like it could be a track off of Dummy. That's one of my favorite albums of all time, so that's no bad thing, but its certainly not dynamic enough to encompass a Bond film.