In a post last week, I shared some ideas about how to get approximate answers to the ‘overall value’ question by building these concepts right into survey and interview questions themselves. Some ‘overall value’ questions pertained to cost-effectiveness, whether the costs outweighed the benefits or not.

Well, we had a mini theme last week of tips, tricks, and ideas for designing survey (questionnaire) items that cut to the evaluative chase. All these can be used in structured and semi-structured interviews too, of course.

As a follow-up, I wanted to pursue a little more the notion of whether – and what kind