How baysha started their logo design journey

Company name

baySHA (stands for the Bay Area Sound Healing Alliance)

Overview

We are a coalition of sound healing practitioners, each with an individual specialty and practice. Our membership consists of musicians, healers, therapists, performers, body workers, composers and music producers who use sound wave vibrations, music, and/or expressive therapies to promote wellness and harmony of body, mind and spirit.

Our aim is to become the “go-to” site for sound healing in the Bay Area. We want the general public to learn about the benefits of sound healing and feel compelled to experience the work of our participating members for themselves.

Tell us a bit about who you are and the people you reach

We serve the San Francisco Bay Area. Our target audience are people who are actively seeking alternative ways of healing or new avenues for self-expression.

These people tend to:
Be well-read and open-minded
Take good care of themselves
Have some experience with other modes of alternative healing
Be aware of the body/mind connection

Requirements

Sound healing is innovative and progressive. It reflects the cutting edge of science and our contemporary understanding of energy. At the same time, the methods we use come from sources that are ancient, natural and time-honored: ancient Egypt, Sumeria, Greece, Asia, and shamanic / indigenous traditions world-wide.

The field is relatively new but catching on fast – it could be the next “new” thing, like Yoga or Pilates several decades ago. We represent a newer “New Age” and require a look to match.

The winning logo will be clean and professional – with elegance, simplicity, ease, warmth and flair. We want contemporary and up-to-date with a nod to our ancient roots. Zen-inspired designs could work. Please steer clear of New Age clichés.

Logo should contain the acronym: baySHA (we are open to different treatments of upper/lowercase) and work for the Web and printed materials of all kinds.

We want your logo and palette to be the inspiration for our Web site and other materials. We have no fixed color ideas, but lean to soft neutrals with a dramatic splash for warmth.

We are creative people who value your creativity and ingenuity. Thanks for entering our contest!