Speaking Engagements

March 2018

Free Webinar: The Psychology of Success for Small Firm Architects

March 1: 1:00pm - 2:00pm ESTAs a small firm architect, do you have difficulty asking to be paid what you know your time is worth? Do you struggle with setting boundaries around time and payments with your clients? CVG regularly hears these concerns from architects, and has organized a unique webinar to help understand and overcome these common barriers. In this webinar, therapist and entrepreneur, Joyce Marter, discusses psychological principles that can be applied to business for greater success, both personally and professionally.

About the Speaker:Joyce Marter has been a Licensed Clinical Professional Counselor since 1998, providing therapy for individuals, couples and families dealing with issues related to mental health, addiction, relationships, and personal and professional development. Marter is the Founder of Urban Balance, a counseling practice she started in 2004 and grew to over 100 therapists working from nine locations during her 13-year tenure as CEO. She has been awarded Distinguished Alumni of the Year (2008) by The Family Institute at Northwestern University and was selected by Crain’s Chicago Business for the “40 Under 40” List of 2010.

July 2018

Marketing and Business Development Basics for Small Firm Architects (Part 2 of 3)

July 18, 2018: AIA Seattle, 8:30AM - 12:30PMIn this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.Speakers: Emily Hall and Rena M. Klein, FAIAClick here to register.

October 2018

October 17, 2018: AIA Seattle, 8:30AM - 12:30PMAs a financial management tool, intuition has its limitations. While most small firm owners have a good sense of what’s happening at their firms, operational indicators such as cash flow shortages or mounting receivables don’t tell the whole story. Strategic decisions including hiring and moving to a larger office require understanding of financial trends on both a macro and micro level. In this highly interactive workshop, participants will learn how to tell if their firm is being profitable, how to determine billing rates, and to use financial scenario planning tools.Speakers: Rena M. Klein, FAIAClick here to register.

Past Events

January 2018

Webinar: Building your architectural business: A methodology for 2018

January 25: 12:00pm - 1:00pm ESTThis webinar will offer a practical action plan for business development in 2018. We will cover which marketing and business development tactics deliver the most ROI for small firm architects - and why - and how you can structure time for each in your busy schedule. Specific and manageable daily, weekly and monthly tasks will be discussed to help bring clarity to the ambiguous process of attracting new, profitable clients. We will also cover success stories of how other small firm architects have used similar tools to shape their business. Speaker: Rena M. Klein, FAIA and Emily Hall