Independent School Branding Illuminated [Podcast]

Let’s face it. You can market until the cows come home, but you need to have two things in place first. One is a great product to promote. (Your school is pretty stellar, so no problem there.) The other is a clear, concise, focused brand that separates you from the competition and gives (a certain set of) parents what they want.

Our guest for this episode of the Sparkcast podcast is Jennie Winton, founder of Mission-Minded, a branding agency that focuses on non-profits including higher ed and independent schools. I’ve admired Mission-Minded from afar for years through its blog and treasure trove of free marketing guides that are available on their website. I finally get to talk one-on-one with Jennie in this podcast that centers around independent school branding and the impact it can have on your school’s enrollment and development efforts.

As principal of Turnaround Marketing Communications, I have worked with close to 100 schools on branding, marketing and communications. I noticed that many of our clients hit it out of the park when the brand was new, but a year or so later their focus was benched. I wondered what could I do to help.
In a light bulb moment, InspirED School Marketers was born. It's a professional development site that provides brilliant ideas and brain food for independent and private school marketers. InspirED is free and accessible to all schools. We want to make your job easier. Join us. www.inspiredsm.com