Corinth Coca-Cola bottler Kenneth Williams is running the entire length
of the state of Mississippi to raise awareness of the importance of physical
activity.

The effort is called Step With It!
Mississippi and is part of the national stepometer program, Step With
It!,
which teaches middle school students a fun way to incorporate physical
activity into their daily lives.

Step With It!
Mississippi will also raise money for the Boys & Girls Clubs of Mississippi
to support physical activity programs. The donations will be distributed
equally among the 22 Boys & Girls Clubs throughout Mississippi, which
reach more than 60 cities and 100,000 children and families in the community.

Run
specifics:

- Williams will begin his 375-mile journey in Corinth, Miss. on September
20, 2004, which will also mark his 63rd birthday.

- He will attempt to run 12 per day. His route will be: HWY 45 to Natchez
Trace in Tupelo, down the Natchez Trace to Jackson. From Jackson, he will
run HWY 49 to Gulfport.

- He will stop in a number of cities along the way to build community
support, spread the word about the importance of physical activity and
raise money for Boys & Girls Clubs throughout Mississippi. Destination
cities include Tupelo, Starkville, Philadelphia, Jackson, Laurel, Hattiesburg,
Biloxi and Gulfport, where the race will conclude in late October.

The Step
With It!
program encourages students ages 12 to 14 to be physically active though
a step-counting challenge with a goal to reach 10,000 steps per day.

The program was developed by Coca-Cola in partnership with The National
Association for Sport and Physical Education to build enthusiasm for fitness
and teach middle school students a fun way to incorporate physical activity
into their daily lives.

The Step With It!
program targets children ages 12 to 14 because research show there is
a sharp decline in regular, vigorous physical activity in this age group.

Step With It!
was first launched by Coca-Cola as a test program in April 2002 in middle
schools in Houston, Philadelphia and Atlanta.

Fueled by its success, Coca-Cola expanded the program in 2003 to more
than 250 schools in 25 markets across the country.

This
year, Step With It!
programs will be offered to more than 1,000 middle schools with the expectation
of reaching more than one million students and educators.