about someone working for some online music thing. He was doing a brief bio of Snoop Dogg and had mentioned that he had been rapping since he was 10 years old. Sadly he had missed one of the 'p's out of rapping.

Page title is a big one - apart from domain name, that's the biggest thing in content terms that search engines look at when indexing a page. That's part of the meat data (i.e. isn't usually page content), and appears as the link to the page on search results.

Meat description doesn't bump the page up the rankings at all, it just makes the link look nicer. If you don't fill it in, Google grabs the first bit of text it can (which is why some pages seem to have their navigation as their description).

Meat keywords don't work, though, as search engines have disregarded them since about 2005.

But you're right - Google doesn't really care about meat data that much anymore, it's mostly about things you can see. Google tries to assess pages as a human user would, so invisible code-y things count less than real stuff on pages.

Whilst his workmates take poos on company time, he holds it all in for the end of the day / scheduled breaks. Believes the efforts he makes should be recognised outside of the inconsideration of his peers and refers to it as "in loo".