He launched his presidential bid in November before the unpopular president had announced whether he would seek re-election. Macron’s entry into the race is viewed as one of the main factors behind Hollande’s decision not to pursue a second term. “What seduced a lot of people -and I think he is not a seducer- it’s his capacity of putting forward an argument, taking time to speak, taking time to ponder,” Mongin said. For two decades Macron has divided his time between Paris, were he had his professional life, and weekends in Le Touquet-Paris-Plage, an elegant seaside resort. With roughly 4,000 permanent inhabitants and several thousand more in summertime the town is a tranquil place most of the year. Families recall socializing with the Macrons in the summer, drinking an aperitif on the beach while children played together. Gregoire Campion, 62, has known the couple for about 20 years. He talks about Macron as “Manu, a cool guy, open-minded.” “I thought it was a wonderful (love) story. On top of that he was very well-accepted by Brigitte’s children,” Campion said. “It’s a proof of commitment, the same way as he commits himself for France.” Until recent months, Macron could be seen walking to the tennis club, taking out the garbage, shopping with his wife. Jacques Guilbert, a former member of the Socialist Party in his 60s, joined Macron’s movement, En Marche!

We’re not done, though, with this new media family tree. In early 2016, Univision bought a large stake in The Onion and its two related sites, The AV Club and Clickhole. The three sites operate semi-independently within Univision but under separate management, headed by Mike McAvoy from GMG. Add it up and Univision’s Fusion Media Group — the umbrella for all its digital properties — counts an even dozen products, by encompassing the three in The Onion group and univision.com itself. The company’s digital executives then talk about expanding their commerce strategies and business at each of the dozen, including the mothership. Holguin explained how Univision Digital, at univision.com, reaching its massive audience, could newly move forward with commerce. “Let me put it this way,” he said. “Univision, in its traditional business, had a brand extension in the linear world. They do branded phones and credit cards and things through the stores. So there was an internal culture towards commerce. But it always caught my attention that univision.com had nothing.