Your Benefit

Setting Off Excitedly

How do I build up my own professional identity that is based on my personal interests, needs, strengths and values?

How should I ever start my own business when I feel overwhelmed by all the obstacles today already (e.g. missing seed capital, fear of failure, bureaucratic efforts)?

What are my personal business qualities? How can I inspire future clients with my characteristics? And what exactly is my favorite client like?

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Generating Ideas

How can I transform my professional passion into an innovative business idea?

How do I find my niche in the society? And which area do I want to specialize in?

How can I increase the chances that my business idea achieves a great response next to all other products and services on the market?

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Starting My Own Business

How do I lead my own business to success step-by-step?

How do I set up a professional business plan that evokes passion, pride and ambition in myself?

Which type of business ownership is the right one for me? And how will I put my business idea into practice?

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Setting Off Excitedly

Generating Ideas

Starting Your Own Business

Step One

The “Why” Question

Successful, new entrepreneurs do not talk about what the client wants to hear. They talk about the aspects about their idea that inspire them the most and that they are most convinced off. They embody and express WHY they do what they do. You would as well not address your friend with: “Which cloths should I wear today so that you like me even more?” He/She would probably react by saying: “You are crazy. Take that decision yourself. That’s why you are my friend.” This simple principle can easily be applied to the commercialization of your business idea.

Therefore, your goal is not to do something with people, who need what you have. Your goal is to do something with people, who believe in what you believe.

We will work on this during our first step in becoming an entrepreneur. We will figure out, who you are and to which personal core your professional passion relies to. Why do you want to become entrepreneur? What do you strive for in setting up your own freelancing business? Which values must be fulfilled when you put your product/service on the market?

Setting Off Excitedly

Generating Ideas

Starting Your Own Business

Step Two

The “How” Question

During the second step, we make it our goal to discover which business idea suits you best. We will figure out, HOW you can set up your professional future on your personal beliefs and values. A profound knowledge of your own needs beforehand allows us to develop your business idea from a matter of course. Your business idea will feel more like a calling instead of a profession since it arises out of your own personality.

Who do you want to be? What do you have to offer in terms of your own personality? What makes you different by nature? Which clients can benefit from this? Which product or service arises automatically out of your own socialization?

Setting Off Excitedly

Generating Ideas

Starting Your Own Business

Step Three

The “What” Question

Most new entrepreneurs position themselves according to the question “What do you have to offer?” Before we start brainstorming about this final question we will define your mission and vision. We give your business a name and generate a slogan. We look for the ideal to attract your customer’s attention. While we address the breadth of your professional identity in Step One, we focus on the depth of your idea now. We discuss how you can further specialize in your professional field of interest and how you make your professional identity unique.

Last but not least we figure what steps are necessary to finally put your idea into practice. By the time you execute your business plan you will decide for the first time, WHAT you actually will do day in, day out.