Nine months ago we launched the Moto franchise and flagship Moto X, which brought new value to smartphone buyers through exclusive experiences like Touchless Control and Moto Maker, and the fastest software upgrades in the industry. Then we introduced Moto G, an exceptional phone at an exceptional price and now the best selling smartphone in Motorola history.

Now we’re pushing the boundaries of the value equation even further with Moto E, a new class of smartphone that’s fully loaded and fairly priced -- a perfect combination for savvy shoppers and first-time smartphone buyers. Because smartphones haven’t always come at smart prices and we believe that people shouldn’t have to compromise on quality, style or experience.

The fact is, about 70% of mobile phone users in the world are still using feature phones that can’t unlock the full wonder of the mobile Internet, in many cases because they don’t think it’s worth the $337 for a smartphone (the average selling price globally in 2013).

We believe it’s time the feature phone era came to an end and that quality smartphones are made accessible and affordable for all. Say hello to Moto E and join us in officially saying goodbye to the feature phone forever.

Moto E: Made to Last. Priced for All.

Built to last
Moto E has a high-resolution 4.3” display with 256ppi, the sharpest in its class. Everything from photos to videos to web pages comes to life in brilliant detail. Plus, Corning® Gorilla® Glass and a water-resistant splash guard help protect it for lasting durability.

Power to last
With a long-lasting 1980 mAh battery you can go all day without plugging in.1 So you can think about everything you want to do, not how much time you have to do it.

Software to last
Moto E runs Android™ 4.4.2, KitKat®, the latest version of the world’s most popular mobile platform. And with a guaranteed upgrade,2 you’ll know you’re always up to date with the best Android experience.

Style to last
Moto E features colorful interchangeable backs -- called Motorola Shells -- providing more than 20 color and design combinations to let you personalize the look of your phone.3

More features:

Qualcomm® Snapdragon™ 200 processor with up to 1.4GHz dual-core CPUs for high performance power, superior mobile graphics and exceptional battery life.

5MP rear-facing camera with Motorola’s streamlined camera interface; touch anywhere on the screen to take a shot, capture panoramic pictures or record video.

microSD slot for up to 32GB of expandable memory to save photos, videos, music, movies and apps.

Built-in FM radio -- just tune in to listen to your favorite stations or pick up a new signal.

And the best part -- it’s priced starting at just $129 on Motorola.com with no contract.

Moto E will be available in more than 40 countries through more than 80 carrier partners around the world over the next few weeks.

We’re also offering an upgraded version of our popular Moto G, featuring 4G LTE. Same great features now on the fastest networks where available, for just $219. The original Moto G continues to be available for $179 on Motorola.com without a contract and through local carriers in more than 40 countries worldwide.

Learn more about mobile Internet access, feature phone usage and the desire for affordable smartphones around the world here.

Share your memories of what life was like before smartphones, while helping your family or friends say #GoodbyeFlipPhone and hello #MotoE here.

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1All battery life claims are approximate and based on an average user profile that includes both usage and