Meeting consumers' growing
preference for choice and taste
variety in beer
Our business priorities (continued)
Deliver top line growth - Craft and variety
Lagunitas was founded in California in 1993 by beer-lovers with a vision to spread their
enthusiasm for craft beer. We have accelerated our international roll-out of Lagunitas,
doubling its international volume. Lagunitas IPA is now available in over 25 markets.
Report of the Executive Board
Lagunitas Beer Circus
The Lagunitas Beer Circus
is the ultimate Lagunitas
celebration of beer and the
freedom to be yourself! It is
an immersive beer festival full
of ci rcus performances and
the hottest live music in town.
The Lagunitas Beer Circus
travelled to London in August
2018 to a sell-out crowd.
Lagunitas TapRoom goes international
Lagunitas' first ever TapRoom outside of the US opened in Amsterdam,
called TapKabinet. In the TapRoom, consumers step out of the daily
hustle and bustle and into Lagunitas' fuss-free, friendly routine to
experience great Lagunitas beer.
Heineken N.V. Annual Report 2018
Introduction
Report of the Supervisory Board
Financial Statements
Sustainability Review
Other Information
Our international craft
and variety brands
Consumers around the world
are seeking more choice
and taste variety, and it is
important we have the right
brands available: gfl