Today at our first-ever Digital Content NewFronts, we’re thrilled to announce 16 live streaming content deals across sports, news and entertainment, which will bring hundreds of hours of new premium video content to Twitter.

Today’s announcements include new exclusive original live programming, live games and events, live syndications, extensions of existing live deals, and new always-on live streaming content onto the platform. This presents new opportunities for brands to reach passionate and engaged audiences by sponsoring premium video content at scale.