B-town beauties who support sustainable fashion

Sakal Times

Wednesday, 22 August 2018

The steady interest of celebrities in organic fashion has boosted their demand in the market, thereby introducing fashionistas to a world of khadi and cotton clothing. Let’s take a look at 5 actresses who have made statements by dressing in sustainable fashion.

Over the past few years, actresses have started wearing sustainable labels, not only to promote an eco friendly lifestyle but also to give recognition to the artists who have put in their time and effort in creating a beautiful outfit. There are several brands which hand paint their clothes and design them manually. When public figures don such outfits, it helps the brands to give back to the communities who have played a huge part in sustaining the art for generations. The steady interest of celebrities in organic fashion has boosted their demand in the market, thereby introducing fashionistas to a world of khadi and cotton clothing. Let’s take a look at 5 actresses who have made statements by dressing in sustainable fashion.

RICHA CHADHA
When you think sustainability, you think of Richa Chadha. The talented actress has always been an advocate of an organic lifestyle, made clear by her pride in wearing sustainable labels like Raw Mango at various events.

YAMI GAUTAM
The latest actress to join the sustainability bandwagon is the Kaabil actress, who found quite a few environment-conscious fashion designers in Hong Kong during her recent trip to there and proudly claims that although she wanted to take it one step at a time, it was Anita Dongre’s Grass Roots collection which made her dive into the world of sustainable fashion.

TAAPSEE PANNU
The Naam Shabana actress has always been a style setter, with her fashion trends becoming an absolute rage amongst her fans. Taapsee has always believed in wearing what you are comfortable in and it is reflected in the beautiful labels she has worn over the past years!

KATRINA KAIF
Although she has walked the ramp wearing international labels and been muse for several designers during the various fashion weeks in the country, Katrina only wore sustainable clothes by Reformation during the shoot of her film Jagga Jasoos.

RASIKA DUGAL
Manto actress Rasika has always been one who has had a key eye for sustainable labels, being spotted wearing gorgeous organic pieces at events. The talented actress will also be walking the ramp for an organic brand, Vriksh at the ongoing Lakme Fashion Week.