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6 thoughts on “10 year Apple vs Microsoft market cap”

Interesting, but weak sauce to use similar heights in graphs to represent a different range. Compared in an overlap fashion, MSFT’s lows would still be higher than any Apple’s highs until somewhere mid 2009. Honesty in Information Design would make the argument more powerfully, since where they are ending off (today) is still an amazing story. But if you lie to your audience with the visuals, it makes suspect everything else you have to say.

i just used the only site i could find that showed mkt cap graphs. not meant to be deceptive. i do show the y axis and i think the larger point stands that its just been an amazing decade for apple (which you already knew but sometimes interesting to see in visuals).