Brand Identity Style Guidelines

Brand identity is an essential element to marketing. The symbol of our identity is our logo, which represents the collective beliefs, values, and experiences associated with Oklahoma State University Institute of Technology.

The logo and associated wordmarks are instantly identifiable and, as such, speak without words. Thus, it is critical that our visual identity is used in a consistent manner.

This guide establishes the rules for the university’s logos and official branding components, such as emblems, marks, typography, and colors. Inside, you’ll find all you need to know about using the OSU visual identity in all media. Proper and legal use of the logos protects the university’s image and distinguishes us from other institutions.