Why PM’s speech smacks of victory

IT'S being already being spoken of as the first time voters have seen the "authentic" Scott Morrison.

And according to a body language expert, the Prime Minister's presidential-style speech at the Liberal Party's official launch event in Melbourne is the first time he has "come into his own skin" during the campaign.

After the heated and tense leadership debates dotted throughout the campaign, Mr Morrison was criticised for his "aggressive" and "arrogant" persona.

Scott Morrison with his wife Jenny, daughter Abigail and mother Marion on stage.

From the beginning of the speech - when the Prime Minister referred to his mother and wife - the event had the distinct feeling of a church sermon, says Dr Mahler, which she described as a smart move that would appeal to listeners.

The body language expert said the improvised moment when Mr Morrison jokingly gave a shout out to his daughter, telling her not to worry because the speech would be finished soon, was astounding in that it showed how relaxed he was.

"People watching would have been impressed, but is it too little, too late?" she said.

Scott Morrison, with daughter Lily, showed his softer side at the Liberal Party campaign launch.