HootSuite’s Inaugural Quidditch Match Against Mobify

Meet Team HootSuite, Hedwig’s Army.

Earlier this week HootSuite’s Quidditch team (yes, that same Quidditch played in Harry Potter just minus the flying), aptly named “Hedwig’s Army,” had their inaugural match against Team Mobify. It was a bright and sunny day for HootSuite’s first match ever, and people gathered in the tens and hundreds to watch these two teams duke it out on the pitch. Below are some photos I took of their 2 matches – Hootsuite (in blue) and Mobify (in grey) each came out with one win.

And the game begins!

Scrambling for the quaffle.

Action shot

A great toss by the chaser.

Another action shot.

A quick cheer by Team HootSuite

Congratulating Team Mobify

Meet Team HootSuite

Team HootSuite & Team Mobify

If you don’t believe that Quidditch is a real sport or if you’re simply interested in seeing athletes run around a field on brooms (come on, who wouldn’t?!), follow Hedwig’s Army on Twitter! They’ve got some great Tweets and post about Quidditch news, challenges, upcoming games and general Harry Potter good-ness.

Also, the International Quidditch Association (think MLG of gaming) will be hosting their biennial Quidditch Global Games in Vancouver this year! On July 19, teams from all across the globe will meet to crown a global Quidditch champion. For more information, visit their website.

Author’s note:This post may come as a surprise to some of my readers as it’s not about “traditional” marketing or social media per se. However, Quidditch has received some great marketing over the past few years, especially for such a young sport (began in 2005), much of which occurred primarily online. My Harry Potter-obsession aside, I think this is a great example of what community management, digital marketing, social media, PR and 110% drive and passion can accomplish.

2 Comments

This is the President of UBC Quidditch – We would love to get together and play either of these teams! If anyone knows an email where I can get in touch with either of the captains, please send us any info at ubcquidditch@gmail.com. Spread the West Coast Quidditch love! #westcoastbestcoast.

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