FREELANCE FRIDAY: V. 2

By: Jermaine Fletcher

Let’s assume you’ve made the decision to be a freelancer by now.
One of the key tools in your kit will be your portfolio.

Your clients want to see your best work and then they want you to out-do that work on their behalf.

The good part of this is if they understand the value of your work, they should also understand the value of your invoice!

Rules to your portfolio.

1. Be easy to find. (1 website/1 blog-page/etc)

“The fewer clicks the better”

Treat yourself like a brand. Own it.

2. Share your best work. The work you are most proud of. Not the average stuff.

According to marketing wizard Seth Godin, you want people to be amazed by what you do and talking about it. It has to be “remarkable.”

3. Resume – The Innovative Way
It’s a new generation of resumes floating around so I’m talking about more than just the years you worked at a place and the 3 bullet points below. I’m talking QR codes next to the name of the company or project that you did some great work with. Think “multimedia” when you compile your resume. Don’t think 1991. You want to share your best and you want to share it faster than your competition.

4. Know your industry. Don’t just be stuck in it!

If you know very little about the trends of your industry, it makes it hard to do one of the most important things in business. NETWORK. When networking, no matter where you are, you are potentially finding your next client or partners in business.

Consider these 4 points as features that make you ready to leave the house.

If this is your outfit, you want to look fresh. Overtime, your “network” will become all the people and resources that are connected to you or know about you. Before that takes place we must remind ourselves that it starts with the very fundamentals.