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..and Hovis and butter for tea.. Susan is certainly interested in how to serve the tea. But more interested still in what there is to eat. Tea in Susan's language is not so much a drink as a meal. For her, tea isn't tea at all, unless there's Hovis and butter as well...

Having trouble with a "let-me-leave-the crust mummy" schoolgirl? The "crusty" problem never happens in Procea homes because every piece of every Procea loaf is really delicious - fresh and flavoursome always, whether it's buttered, toasted or made into sandwiches...

Procea Brown is so much better it deserves a capital "B"... Better to eat because it's tastier - Better for you because it's fortified with wheat protein - This truly delicious Procea Brown Bread promotes health, strength and nourishment, because it is fortified with wheat protein...

Nourishing, Delicious. There's no better bread for you than Bermaline.
The change in its starch content into the more assimilable form of dextrin and malt sugar, yields abundant food nutriment and energey. Bermaline Wheaten Malt Bread.

There is no better bread. The need of a loaf which has the advantages of white and brown bread is fully met in 'Bermaline.' Its delicious flavour and easy digestibility attracts every appetite. Start eating 'Bermaline' to-day.