Promotional Pointers

Emphasize the cost savings. By paying even a portion of their tuition through an installment plan now, rather than amassing larger post-college debt, families can save big.

Make it multichannel. Communications about the option should ideally be on-paper (mailed and posted on campus), online, via email, and by phone.

Reach out often. Students and parents should hear about the payment plan option several times during both the admissions process and after enrollment—and especially when financial aid programs are explained.

Be ready for questions. Operators should be standing by, in a call center, to answer questions that parents and students will inevitably have about the plan.