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Van Cleef & Arpels, interactive banner

Boutique, luxury, design, light, electroluminescent

For the opening of the new Van Cleef & Arpels boutique in Milan, Nokinomo imagined, conceived and realised a gigantic interactive banner 7 m high. Set up at the centre of the shop, this unique artwork creates a link between the ground floor and the first floor, thus contributing to the marvellous atmosphere of this scenery.

The lighted elements of this interactive banner seem to be printed on the cloth, appearing and disappearing following the movements of the visitors. Flowers open, leaves grow, butterfly twirl around obeying to a mischievous twinkle bell fairy. The light is part of the fabric and changes the perception of the visitors, changing patterns according to the surrounding events, revealing a hidden and poetic vision.

This unique experience is the opportunity for the famous jeweller to keep his legend alive and to reinforce the prestige of his brand synonym of creativeness and innovation.