Top Web Properties in Japan for October, 2007

Yahoo is big in Japan, with over 41.3 million Japan-based Internet users accessing its properties in October. The top Internet properties and fastest-gaining properties visited by the country's 54 million Internet users are covered in data released by comScore.

The top search engine was used by just under 77 percent of the total Internet audience in Japan. Google served 31.7 million unique Internet users and Microsoft, 29.4 million. Japan's other top 10 online properties are: Rakuten (28.5 million); NTT Group (25.7 million); FC2 (24.6 million); Nifty Corp. (22.8 million); Livedoor (22.5 million); Wikipedia (21.1 million); and GMO Internet Group (19.3 million).

Top Japanese Online Properties by Unique Visitors, October 2007 (000)

Property

Unique Visitors

Total audience

53,957

Yahoo sites

41,343

Google sites

31,679

Microsoft sites

29,432

Rakuten Inc.

28,547

NTT Group

25,736

FC2 Inc.

24,559

Nifty Corp.

22,828

Livedoor

22,538

Wikipedia sites

21,115

GMO Internet Group

19,314

Notes: 1. Visitors are age 15 or older at home and work locations. 2. Locations exclude traffic from public computers and access from mobile phones and PDAs.

Source: comScore, 2007

News sites IZA.ne.jp (60 percent increase) and JIJI.com (57 percent) became the two highest-gaining Web properties in Japan due to interest in a defense ministry payoff scandal. Japanese Red Sox pitcher Daisuke Matsuka drew traffic to sports sites such as Nikkansports.com (35 percent increase) and Sponichi.co.jp (12 percent gain) during the U.S. Major League Baseball World Series.