It all began in 2003, when the first N.O.A collection was designed. The rooted tradition of fine horological workmanship of the Ruefli family, together with the experience and professionalism of the team assembled by Nicola Andreatta brought to life the world of N.O.A.

Based in Switzerland, where our watch-making tradition goes back to the late 19th century, we capitalized on the experience as manufacturers of watch components to launch our brand : N.O.A, which stands for None Of the Above.

The passion for innovation pushed us to shape our ideas and to introduce them to the world of Fine Luxury Watch making. N.O.A is a combination of Italian style and Swiss watch-making expertise. The pursuit for making beautiful objects that can accurately serve their function will constantly be the powerful creative impulse behind every new N.O.A creation.