Insurance giant is looking to expand its use of the Apple Watch in a big way. According to a new report from CNBC, Aetna and Apple have been meeting to discuss how to bring discounted, or possibly even free, devices to its 23 million members.

Aetna currently offers a free Apple Watch to its 50,000 employees as part of a corporate wellness program. Here’s more from the report:

The invitation-only meetings took place in Southern California on Thursday and Friday, according to the people. Those in attendance included executives from Aetna and Apple, as well as hospital chief medical information officers across the country.

Apple’s Myoung Cha, who has the title “special projects, health,” led the discussions, said one of the people. The move by Aetna is part of its push to increase customer interest in a healthier lifestyle and a better tracking of diet, said one of the people.

The insurance company could announce the program sometime early next year.

Apple is expected to unveil a “Series 3” watch this fall possibly featuring built-in LTE and other new features.