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TotalBeauty.com Launches Sampling Program

Online Beauty and wellness publisher Total Beauty Media Group has launched Total Beauty Collection—a curated collection of beauty samples. Each collection of products includes four to six hand-picked, deluxe-size beauty samples across skin care, hair care, cosmetics and fragrance.

A limited quantity of the first Total Beauty Collection went on sale May 7 for $15 attotalbeauty.com/collection. The site’s available brands currently include Pixi, Alterna, Blinc and Murad. Consumers are encouraged to rate and review products at the site, and receive incentives and offers for full-size product.

"Total Beauty Media Group has an active community with 160 million visits annually,” said Emrah Kovacoglu, founder and CEO of Total Beauty Media Group. “We know consumers come to us to learn about and try new products. With Total Beauty Collection, we're offering brands the opportunity to reach our loyal community in a risk-free way."

A recent Total Beauty Media Group study shows the influence of sampling on product purchase. In particular, product samples impact consumer opinions and conversation about a brand. After sampling:

84% of consumers will recommend the brand
80% will talk about the brand online
76% have an improved perception of the brand
60% planned to purchase the brand

"Our research shows that sampling can propel consumers through the buying cycle, bringing them from brand awareness straight to purchase intent,” said Ethelbert Williams, head of marketing for Total Beauty Media Group. “Total Beauty Collection provides brands with this opportunity to reach new consumers in an impactful way."