Honeybear’s Pazazz variety makes an impact

November 15, 2017

Retail record-breaking apple variety Pazazz is set to make its biggest impact yet for retailers across North America. The premium variety, now in its fourth year of commercial introduction by Honeybear Brands, started shipping in early November to many markets and will be available at retail until early April while supplies last.

"Pazazz is designed to do two things very well,” said Don Roper, vice president, sales and marketing, Honeybear Brands. “It’s about delivering incredible, unrivaled flavor to customers and building ongoing incremental sales for our retail partners at the store level. All of the data and feedback we've collected to date from every one of our regions shows Pazazz is outperforming our expectations and hitting all its marks. With our largest volume ever, Pazazz should be available for five to six months this year instead of the usual three, so we’re expecting it’s contribution to retail bottom lines to be very significant."