Netflix (s NFLX) just added a new position to its leadership team: Greg Peters, who previously worked as VP of Product Development for the company, got promoted to be Chief Platform / Partnership Officer, according to an SEC filing. The appointment hasn’t been officially announced by the company yet, and I’ve yet to hear back from Netflix about it, but it seems like there is more to this than just a new job title and presumably a nice pay raise for Peters:

Netflix has significantly stepped up its game in the consumer electronics space in recent months. TV manufacturers and companies that build companion boxes like Roku or Apple (S AAPL) TV have long seen Netflix as a must-have app for their devices, but only in recent months has Netflix started to have an impact on the development of these devices that goes far beyond its own app.