What role can the telephone play in attracting new business or converting larger percentages of prospects into actual clients? Based on a recent survey, I’ve learned that incorporating the phone into your marketing funnel can actually increase your overall conversion rates, but the trick is knowing when to call and what to say.

Let’s begin with a brief story.

During the summer break of my freshman year in college for three evenings a week (interspersed with 2 other career preparation jobs as ...

Over the past week, I’ve been sharing with you the various components to develop a great sales letter template. However, before you mail your letter or email and start attraction more new clients, there are a couple of additional items to keep in mind.

The first of these is, HANDLING OBJECTIONS.

You know that not everyone is going to become a client, but you can dramatically increase the percentage that do, by proactively addressing objections. It’s not hard to do.

I want to talk with you today about “emotional triggers”in your sales letters. Some people say this is “mind ninja” stuff but I don’t think I’d go quite that far. In fact, when used correctly, emotional triggers can be powerful tool for getting more new clients.

We often think that when we write a sales cover letter that it should be about us and the services we offer. However, if you’ve been writing sales letters or marketing emails for any length ...

I want to talk with you today about how to find people who need your services, and specifically drill down a bit on mailing lists. Where to get names of prospects to send your sales letters and emails to.

There are two types of lists that you need to be familiar with.

The first are what are referred to as “compiled”. As the name would indicate these lists are compiled from directories and other information that is readily available.

I want to talk today about headlines for your sales letters. To be perfectly honest, this was something I resisted for a long time. However I’ve found that that the right type of headline on a sales letter can dramatically increase the readership. So let’s get started.

I’ve found that headlines work best when you actually have two of them; a prehead and then the main headline.

The Prehead is the a short introductory statement that appears at the very top ...

If you’re just joining us, I’ve been sharing the components of a sales letter template (or email) that’s worked real well for me, and for many of my clients. Remember, that while a letter can be powerful, it’s also limited in what it realistically can motivate the reader to do. (Precisely what that is, is discussed in previous articles and I’ve included links to those at the bottom of this page.)

If you’ve been following along, we’ve been spending some time these past few days developing a great sales letter or marketing email. (If you’re just joining us, there are some links at the bottom of the blog to the other articles in this series.)

We’re now at the part of the program in which we are about to make a great offer that will motivate our readers to take the next step in the relationship building process. The quality of ...

Today I want to pick up where I left off last time about writing a sales letter or marketing email that will get you lots more new clients. I’ll be sharing a sales letter template that will motivate your prospects to take action. So let’s begin.

According the Direct Marketing News, if we can get people to read the second paragraph of your message, then we have an excellent chance of getting them down the slippery slope and reading ...