Chipotle is trying to lure customers back with this ingredient

By Danielle Wiener-Bronner

Published August 9, 2018

The fast casual chain has been on a mission to woo people back after a series of health scares during the past few years -- most notably an E. coli outbreak in late 2015 that made 60 customers sick in 14 states.

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Its latest idea to win customers back? Bacon.

Chipotle

It's hired a new CEO, developed a new ad campaign and is experimenting with new menu items. The company will test both applewood smoked bacon and nachos in some cities this fall.

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The turnaround appears to be working, although Chipotle suffered a setback in July when customers got sick at a location in Ohio, sending the company's stock down 6%.