art of experiential design

ERIC PRYDZ
EPIC

World Tour

SUMMARY

Immersive designed, produced and managed this sensational production. Our second install for house music superstar Eric Prydz is another project that highlights the effectiveness of Immersive’s holistic design process. Immersive led the installation design, creative direction and production, and technical R&D, to create a show that was memorable and inspiring. We produced 90mins of set specific 3D animation and the Official Promo video: Niton. It created a cult following for Eric and generated tons user videos of the concerts on YouTube.

DETAIL

The delicate yet brutalist form represented the exquisite melodies and dark undertones of Eric’s music. Keeping with the expectation of calling a tour Epic, the installation was designed to be as large as possible; and it was indeed, as large as a jumbo jet. It was designed to be projection mapped with video content. Immersive created a show theme of the man-made in nature and how nature influences the man-made for the videos. We created a 100 page document for our animators and designers to detail visuals. This resulted in a show that had layers of thoughtful and considered design detail.

The installation included rotating set pieces, a hologram, and two large set pieces that were lowered into the stage near the end of the 2 hour long AV set. These all had a relationship between each other that was visible in the animation and how it all worked in time with Eric’s music. The set-specific animations take a retro juxtaposition of design styles based around mixing faux-analogue techniques from the past with imagery and subject matter from the present and future.

The videos create a strange hybrid world that feels both new and of their time. Although the subject matter is futuristic, the delivery felt crafted and drawn.