What we do

Our Approach

A solid UX process is a balanced one which brings business and user goals together. We are users’ advocate but we also put emphasis on business needs & goals. We work to transform them into measurable experience design goals.

Our approach is inspired by the Spiral model:

First we start getting insights through initial UX research from the business/product owners and the product design team while reviewing the competition. As the process of understanding and problem definition unfolds we involve stakeholders and users in a gradual and increasing manner to co-design and test possible solutions.

As we go through all the phases i.e. research, design and evaluation we always ground our decisions on the main business aspects (strategy, goals & needs), the problem that the product has to solve and the context of use. These elements are pivotal and form the basis of this spiral process. Each phase begins with an experience design goal and ends with customers’ & users’ evaluation.

RESEARCH

Research & discover, ideate, frame & define the problem.

Validate with business owners, stakeholders and users.

Set UX specifications and metrics.

DESIGN

Visualize solutions

Design prototypes

Evaluate

EVALUATE

Launch

Monitor

Measure

Evaluate

Benefits

Additional UX requirements, specifications and metrics can be gradually incorporated & validated in the process in a systematic way

Customer feedback and business goals have pivotal role as the UX process unfolds

Cost estimation becomes easy and efficient as the design of prototypes is conducted in small fragments

The process can be easily adjusted to several software development methodologies e.g. waterfall, agile etc.

Our services

UX Research & Strategy

Observing users, asking the right questions, analyzing data, extracting patterns from user & customer feedback are key processes for building great digital products or services. In simple words: UX without user research is not UX.

We conduct in-depth research and analysis to help you understand your users’ needs & goals, pain points & frustrations, desires & anticipations so as to define clear specifications and experience design goals. First, based on our approach, we put a lot of effort to define the design problem and identify all the aspects of the product’s context of use.

Beyond the operational level of a single project, we help you go the extra mile: Create your own UX strategy (i.e. from creating an internal UX team to developing a custom UX methodology for all your digital products and services).

We employ a vast array of methods to cover all the wide spectrum of UX research:

Gamestorming techniques for features prioritization, problem definition and framing etc.

Empathy mapping

UX strategy blueprint

Mental models

Red routes analysis

Customer/User experience mapping | Story mapping

Web & data analytics review

User personas | user scenarios | user stories

Task Models | Task Analysis

User Surveys

Interviews with Users & Stakeholders

Focus Groups

Diary studies

Longitudinal & retrospective UX studies

Contextual inquiry

UX Design

For us good design is data-driven design. That is why we apply science principles & logic in the design process that leads to better decisions and ultimately to better experiences.

Following an iterative process, we learn from research outcomes (data, insights from users, stakeholders and customers) to formulate our design hypotheses and visualize possible solutions. Then we evaluate with the appropriate methods, metrics and tasks so as to revise until we meet experience design specs and goals.

Although a vital part of UX Research practices, evaluation methods and techniques are so important that stand out and constitute a separate line of UX services. We perform evaluation as both formative and summative processes that inform the design of a digital product and support its growth and optimization.

Unlike other software testing methods, UX evaluation methods provide valuable results through the users’ behavior and perceptions across the stages of the product life cycle:

During the design and development of a product we help you to evaluate and validate if it is on the right track. Can users find what they want? Can they learn how to use the product efficiently? Are they satisfied?

Inspired by Lean UX methodologies we support short iterative cycles of testing prototypes (from paper-based to high-fidelity prototypes) with users and stakeholders.

After the launch of a product we help you to measure its performance. Do users have the experience they wanted? How can we benchmark the experience with competitors? How can we optimize the product?

We employ a mix of qualitative and quantitative evaluation methods that shed light on two main axes that define the quality of great products:

Usability-related issues, objective and pragmatic UX qualities

Subjective, emotional and hedonic UX qualities.

Methods & Techniques

UX measurement plan

A/B Testing

Usability Testing (Onsite, Remote, Lab)

Benchmark UX evaluation | Comparative Usability Evaluation

Five seconds test

Desirability test

First Click Testing

Tree testing

Eye tracking studies

Video games usability evaluation (both expert-based and player testing sessions)