CLIENT

Henry Ford Learning Institute (HFLI), founded in 2003 by The Henry Ford and Ford Motor Company Fund to equip students with the skills to imagine and innovate a brighter future and to make an effective transition from the classroom to college and beyond.

OBJECTIVE

3LC was hired to capture professional audio and visual footage for two HFLI programs: Design Thinking for Educators and STEAM Lab Camps. Months later, HFLI hired 3LC to edit the footage into a summary film to promote future programs.

SERVICES

PROCESS

Three Lyons Creative sent a two person team to capture video and audio of the programming, while picking up interviews. We used non-intrusive techniques, invisibly capturing candid moments and interactions. We edited the final film to highlight the strength of the Design Thinking programs and used sweeping graphics within the HFLI brand to further communicate the points.

OUTCOME

HFLI was extremely pleased with the accurate and engaging way the video reflected their programs. They have used the video across social platforms (YouTube, Facebook, Twitter, etc.) and saw 2,000 views within the first month. We are pleased that the video has helped drive enrollment to their educator programs.

Three Lyons Creative (3LC) is a video creative services company based in Detroit. Through community groups, artists, nonprofits, and businesses both large and small, 3LC strives to tell honest and people-focused stories with pride. ​