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Tissue and Hygiene in Bulgaria

Products for personal hygiene experienced growth in 2017, with an increasing number of consumers taking an interest in quality, convenience, and the price/quality ratio. Consumers of tissue and hygiene products proved to be particularly interested in fragrance, type of paper, and factors such as hypoallergenic properties. Leading players introduced new product variations including scented offerings, which were promoted as more natural and environmentally friendly. Convenience and easy ordering w...

The publisher's Tissue and Hygiene in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Executive SummaryImproving Economic Climate Helping Tissue And Hygiene To RecoverConsumers Becoming More Willing To Try New Value-Added ProductsCompetitive Environment Remains More Concentrated In Retail Hygiene Than Retail TissueTwo Key Distribution Channels Are Gaining Share As A Result Of New Consumption HabitsImproving Socio-Economic Indicators Will Continue To Support Premiumisation And The Stronger Penetration Of More Mature Categories

Market IndicatorsTable 1 Birth Rates 2012-2017Table 2 Infant Population 2012-2017Table 3 Female Population By Age 2012-2017Table 4 Total Population By Age 2012-2017Table 5 Households 2012-2017Table 6 Forecast Infant Population 2017-2022Table 7 Forecast Female Population By Age 2017-2022Table 8 Forecast Total Population By Age 2017-2022Table 9 Forecast Households 2017-2022

Growth Of The Foodservice Channel Helps To Maintain Afh SalesStronger Growth Expected Over The Forecast PeriodAfh Wipers The Best Performing CategoryCompetitive LandscapeMelhoramentos Papéis Remains By Far The Leading Player In A Crowded ChannelRoll Formats Being Prioritised By The Channel's Leaders

Category Posts A Current Value Decline For The First Time In Many YearsNappies/Diapers/Pants Far From Saturation In BrazilEco-Friendly Messages Not Being Used To Any Great ExtentCompetitive LandscapeThe Leading Companies Gain Volume Share In 2017Weaker Brands Lose Shelf SpaceLeading Players Increasingly Using Social Media As A Communication Channel

Sanitary Protection Slowly Starting To Recover From The Recent Economic CrisisAverage Unit Price Remains Fairly FlatConcerns About The Side-Effects Of Oral Contraceptives Set To Support Category GrowthCompetitive LandscapeInnovation Primarily Coming From The Three Main PlayersThree Leading Multinationals Focus Heavily On Social Media To Promote Their BrandsThe Buzz Surrounding Menstrual Cups Cools

Wipes Increasingly Penetrating Brazilian HouseholdsConsumers More Likely To Opt For Baby Wipes Under The Same Brand As Their Preferred Nappies And DiapersInnovation Being Seen At Some Level In All CategoriesCompetitive LandscapeKimberly-Clark And Johnson & Johnson Remain The Clear Category LeadersInnovation Being Driven Mainly By Johnson & Johnson And Procter & GambleFacial Cleansing Wipes A Promising Category For Manufacturers

Brazilians Start To Trade Up As The Economy Gradually RecoversTwo-Ply Toilet Paper Set To Overtake Single-Ply Variants By 2019Demand Rises For Larger PacksCompetitive LandscapeLocal Players Command A Solid Position In Retail TissuePremiumisation Being Driven Primarily By The Leading Five Players

Adult Incontinence Set To Be The Best Performing Category In Both Value And Volume Terms Over The Forecast PeriodIncrease In Risk Factors Associated With IncontinenceManufacturers Focus On Product SegmentationCompetitive LandscapeOntex Acquires The Adult Incontinence Business Of HypermarcasInnovation Largely In The Hands Of Multinational CompaniesThe Very Fragmented Health And Beauty Specialist Retailer Channel Favours Regional Manufacturers

Farmácia Popular Remains The Most Important Reimbursement SchemeEconomic Downturn Hampers The Expansion Of The Reimbursement ProgrammePrivate Health Insurance Companies Still Do Not Reimburse Adult Incontinence Products