Here's what happens when a bunch of car, tech and aviation enthusiasts reimagine the car dealership

The Pure Pursuit Automotive showroom in Kansas City, MO. Pure Pursuit Automotive The process of buying a car hasn't changed much in the last century.

The encounter begins and ends at a brick-and-mortar dealership. You start with a friendly handshake, maybe some small talk — but things eventually descend into a cage match of price-haggling, poring over long contracts and trying to keep your wits about you as the hours drag on.

Even if you drive off with the exact vehicle you wanted, you still can't shake that nagging feeling that you somehow got burned.

And that digital integration — along with a nationwide stock of vehicles to pull from — are precisely what sets Pure Pursuit apart. The traditional salesperson is all but removed from the equation, replaced with virtual assistants, tablets and a 110-inch "tech wall" that allow you to browse vehicles, watch custom videos of the cars, and get the tires rolling on your purchase.

"It was a pain trying to buy a high-end car sight unseen over the internet in the early 2000s," the veteran US Navy pilot explains, admitting that he's never purchased a car from a traditional dealership.

"I've always been an advanced car-buyer, so I wanted to start an enthusiast-level dealership that catered to other car enthusiasts."

While Pure Pursuit's primary business model is car sales, the company brands itself as an automotive technology startup.

Pure Pursuit launched two years ago in Dakan's basement. After moving all over the country while serving for a decade as a US Navy pilot, the entrepreneur and car enthusiast found himself short of options when he wanted to buy his dream car online.

As most discerning car enthusiasts will tell you, it's not always easy finding the exact model you want. Dakan says Pure Pursuit has "created an entire business line designed to pursue custom orders for enthusiasts, searching nationwide and delivering that vehicle to their door."

But Pure Pursuit's most valuable assets probably lie within its Kansas City, Missouri showroom. Customers first encounter "Chelsea" — the company's holographic, 3M-powered digital assistant — which will get you acquainted with the space and the luxury vehicles on hand there.

Combined with beacon technology, tablet computers can display information and videos about the cars as you walk up to them.

The Pure Pursuit Automotive showroom. Pure Pursuit Automotive The company says people visiting its retail location in person experience a connected showroom that includes a 110-inch "tech wall" where buyers can build their dream cars.

Customers can use hand gestures to operate the Windows Kinect-powered display, which also doubles as a giant video wall where you can experience the cars in a virtual environment.

The 110-inch tech wall inside the Pure Pursuit Automotive showrooms allows buyers to customize their dream cars. The company then tracks down the vehicle through its nationwide network. Pure Pursuit Automotive There are other companies trying to follow this new evolution in car buying. Tesla Motors is arguably the benchmark for such an experience, with its boutique retail locations that invite buyers to get acquainted with the brand while the cars are ordered online. BMW and Audi have also moved toward a more personalized sales approach.

Much like Pure Pursuit's nearest competitors, you'll need to be ready to spend money. You won't find any mass-produced grocery-getters here. The company specializes in pre-owned sport and luxury vehicles ranging from about $75,000 and up.

The growing company wants to be the answer for tech-savvy car enthusiasts who demand concierge-level service from people who share their excitement for world-class motoring.