In 1989, the then-Governing Council of the United Nations Developmeng Programme (UNDP) recommended that 11 July be observed as World Population Day. The Day, was first marked in 1990 in more than 90 countries.

This year's (2017) theme, "Family Planning: Empowering people, developing nations", UNFPA is making the case for family planning worldwide. Likewise, a clip to visualize the importance of family planning developed and disseminated on social media platform.