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Back in 2012, when the SaaStr audience was about 1/30th of what it is today, I wrote a post that a lot of folks didn’t like: ”Workday is Growing 90% this Year. At $250m in ARR. So Wake Up: You Probably Need to Do A Lot, Lot Better.“ In fact, it was the first post […]

According to 2014 IDG Enterprise Big Data Research, the average investment enterprises plan to make in big data initiatives in 2014 is $8 million. Also, 49% respondents are already implementing big data projects or have plans to implement them in the future. Businesses have realized the importance of leveraging big data and converting it into […]

As I work with a few enterprise software start-ups I often get asked about how to find early customers to validate and refine early design prototypes. The answer is surprisingly not that complicated. The following is my response to a recent question on…