Team Trofie

Christine Z. Crowley, CEO/Managing Partner
Christine is responsible for managing the partnerships with Trofie retailers, ensuring they each receive the best practices from Team Trofie’s multi-talented members, including the implementation of innovative marketing programs and cutting-edge technologies that reach and engage today’s on-the-go consumer. Trofie has expanded advertising and promotional options with initiatives that result in dramatic revenue increases for retailers and guaranteed reach for advertisers, delivering them one of the most desirable demographic groups on a daily basis.
Ph. (415) 518-5411 email: czcrowley@trofie.com

Paul J. Crowley, Partner/Creative Director
Paul’s creative imprint on the landscape environment of newsstands is recognized throughout the industry. With an extensive career in all facets of media from fine art to commercial broadcasting, Paul brings a rich and varied palette to client’s projects. A co-founder of Trofie, Paul designed the first reading centers for Safeway Supermarkets, Lucky Supermarkets, and magazine fixtures for Host, WHSmith, CA One, and Compass Books SFO and Downtown Disney. He consults in Digital Media at Trofie.
Ph. (415) 331-3951 email: pjcrowley@trofie.com

Stacie Hedley, General Sales Manager, Sonoma
Stacie joined Trofie in 2001 following more than a decade with AOL/Time Warner. Her insight and strategic knowledge of the industry gives clients an inside edge in developing powerful and effective programs that meet and exceed their goals.

As NPDSM, she directs the development and implementation of Team Trofie’s high-performance marketing programs and is also responsible for research on potential new product launches for Trofie retailers. Stacie and Team Trofie work closely together to sell Trofie’ $10 million in promotional inventory annually.
Ph. (707) 935-9565 email: shedley@trofie.com

Terry Kraml, Marketing & Advertising Manager, Book Division, Chicago
Books often represent over 40 percent of a newsstand’s business, and Trofie clients look to Terry to apply the insight and industry acumen she has gained throughout her 20-plus year career to enhance their book business. Prior to joining Trofie, she was Book Transportation Manager for Chas. Levy Circulation Company in Chicago.

Terry has developed breakout marketing strategies to maximize key book categories nationwide. With smart buying and custom marketing campaigns that target the airport traveler, these programs generate powerful results for retailers. Trofie's progressive and unique sales opportunities are held in high esteem by the publishing community.
Ph. (847) 526-7776 email: tkraml@trofie.com

Alex Valle, Traffic Coordinator/Production Manager
Alex ensures that promotions and authorizations are executed as soon as contracts arrive. As Traffic Coordinator, he enters all contracts into Silent Partner, Trofie's proprietary data base software system, instantly creating invoices, compliance reports, inventory controls, and calendars. Alex communicates these additions to wholesalers, distributors, retailers and other Team Trofie members.
Alex is responsible for collecting assets from advertisers for creating commercials for the Trofie Traveler Network and for client poster and light box advertising. He is well versed in Photoshop and in production requirements so that all visual advertising products are award-winning creations.
email: alex@trofie.com