Vendasta vs. BirdEye

The Online Presence Showdown

With a vast platform full of robust features, Vendasta’s presence, online reviews and reputation management solutions stand out above the rest. Specifically, our focus on online listings and reviews—monitoring them, getting them and responding to them—has helped our partners generate while bringing value to their local business clients.

What makes Vendasta different?

Partners and prospects often ask us how we stack up to the competition. Occasionally, they’ll inquire about BirdEye’s reviews-reputation products and platform, and how it’s different from what we offer. Based on our research and intel from partners who have used both platforms, we’ve compiled this list of differences.

From our perspective, the critical difference is this: you can’t be mission critical to a partner if you eat their lunch. BirdEye sells directly to local businesses. At Vendasta, we don’t compete with our partners; we do everything we can to help them succeed.

Robert Cullen, City Search Solutions

Vendasta’s customer service, marketing platform, and most importantly, their team is amazing. We would highly recommend working with them, as we’ve seen significant growth since using their online tools. Great company with great service!

Presence and Listings

Vendasta allows businesses to syndicate their listings to essential directories and search engines. With tools like Vendasta’s Listing Sync you can instantly update information on Facebook, Twitter and Google My Business. The added benefit is that all of these changes are able to be done from one central dashboard.

With 97% of consumers searching for business information online1, local businesses not only need to be visible in search results, they also need to make sure that their listings contain correct information. When listings are wrong, businesses lose the trust of 73% of these consumers2— and when trust is lost, potential customers are going to take their money elsewhere. In other words, listings management is a must in the business world, which is something that BirdEye does not offer in their platform.

At Vendasta, we take listings management seriously. We not only identify which top directories a business’s listings aren’t present or accurate, we ensure they’re correct through daily monitoring and automatic updates.

Key Presence and Listings Features

Syndicate business listings to essential directories and search engines

Instantly update listings on Facebook, Foursquare, Twitter and Google

Update all listings for your business clients from one central location

Online Reviews

This is the area where Vendasta and BirdEye compete neck and neck. Setting aside the basics, you’ll find that Vendasta offers an out-of-the-box white-labeled solution. Another added offering that Vendasta provides is our Digital Agency, which can be contracted to work as a review management service.

Through Vendasta’s Listing Builder features above we offer a gated review form which allows you to mitigate negative reviews before they show up on your social feed. We also have an array of review conversion tools to ensure that customers who leave positive reviews are encouraged to share them across multiple review sites.

Online Reviews

Aggregate reviews

Offers a managed service for responding to reviews

Ability to cross post and share positive reviews on social

Ability to aid in keeping negative reviews off public sites

Ability to solicit reviews in bulk

Receive notification for new reviews

Ability to respond from dashboard

See trends in reviews with a word cloud

Determine review sentiment

Review automatically copied to clipboard for customers to post on additional sites

Reporting and review monitoring features

Automatically post positive reviews on your client’s website

White label platform included with all subscription levels

*(over $5000/month)

Partner dashboard

Review generation widget for local business’s website

Additional features

Aside from the above features, which relate directly to the reputation management space, Vendasta also offers a plethora — you heard it, plethora — of other products and services. In our sales and marketing automation platform, you can find everything from prospecting and lead generation to world-renowned support and a white-labelable digital agency. Here are just a couple features worth mentioning. There are many more, but we’re Canadian, and we feel uncomfortable tooting our own horn too much, eh?

Additional Key Features

Additional Features

Product training webinars

Marketing automation

Sales CRM

Social post scheduling

Free SEO optimized webpage to give to your clients

Geo-targeted Twitter lead searches

Sales prospecting tool

Internal sales team analytics

Content library for social posting

Fully North-American based office and team

White label digital agency

Business Model

BirdEye sells directly to local businesses, whereas Vendasta sells exclusively through channel partners. From our perspective, the main difference is this: you can’t be mission critical to a partner if you eat their lunch.

At Vendasta, we don’t compete with our partners. We do everything we can to help them succeed. BirdEye is a potential competitor. Vendasta is a partner.

Business Model Features

Business Model

Offers a full local marketing platform(not just reputation management)

Only sells to agencies and not your clients

Number of local businesses reached

1,000,000

40,000

Number of reseller partners

1,200

600

Vendasta Vs. BirdEye Reviews

A comparison of the two platforms based on BirdEye reviews and Vendasta reviews from *G2 Crowd.

Quality

BirdEye

Vendasta

Meets Requirements

9.4

8.8

Ease of Use

9.4

8.8

Ease of Setup

9.2

8.3

Ease of Admin

9.4

8.8

Quality of Support

9.4

9.6

Ease of Doing Business With

9.6

9.4

Product Direction (% Positive)

9.5

10

Fully White-Labeled

No

Yes

*Data compiled January 9, 2019

Pricing Comparision

BirdEye’s pricing* for small businesses starts at $3,000 per year, with enterprise going up to $100,000 per year. On average, the contract value is $5,000 per location. BirdEye’s pricing isn’t listed on their website. To get a quote, you’ll need to fill out a form with your company’s information.

According to our research, BirdEye has a two-tier yearly subscription model, versus Vendasta’s five-tier scalable monthly subscription model. Vendasta offers a monthly subscription that provides reputation management, as well as access to a wholesale marketplace of other white label tools and its marketing automation platform.

Summary

We’ve been a reputation management company since 2008, so we bring a lot of experience as a proven platform, but over time we’ve grown to so much more than just reputation management. The summary here speaks for itself.

Section

Presence and Listings

Online Reviews

Additional Features

Business Model

**Disclaimer: This comparison is based on information that is publicly available. If something is inaccurate, please contact us to review and update.**

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Vendasta provides 1,300 agencies with Reputation Management software. Learn how you can resell white label solutions under your brand and price. Consult one of our reputation experts or create a free account and discover on your own.