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The [a]listdaily
[a]listdaily is the only source of editorial entirely focused on entertainment marketing news. Ayzenberg, one of the largest independent advertising agencies on the West Coast, first launched [a]listdaily as a newsletter and online forum for game industry professionals in 2009. It has since evolved into a daily dose of insightful original features, industry news, and spotlights on outstanding creative efforts across the spectrum of advertising, marketing and social media.

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[a]list summit was founded in 2008 by Ayzenberg as a forum for exchanging ideas among industry luminaries and thought leaders. Once an annual invite-only with a roster that was a who’s who of the games and entertainment industry. [a]list summit has now opened its registration to interested brand marketers, media buyers, top social media influencers, and more. For more information, please visit www.alistsummit.com.

Pokemon: Why it is 2D for Visuals, Control

Pokemon games have traditionally relied upon sprites for the character and monsters themselves. There is a reason why the game's haven't fully embraced 3D in its graphics, at least not yet.

"For the Pokemon characters, one of the reasons we use sprites, at least currently, is because we like to have more of a comical kind of look, like an animation. This kind of visual style is what we want to do for the Pokemon games," said Pokemon Producer Junichi Masuda. "If we were able to take that style we have now and have it translate into 3D with no problems; that is definitely something we would be into."

"It's not just about the visual appearance either," he went on. "The feeling and the control of the character is also very important to us. There is definitely a certain feeling you have when you control these 2D characters. It may be different if we switched over to 3D."

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