Synopsis:After being the subject of an embarrassing viral video, a self-involved 20-something enlists the help of a marketing expert to revamp her image in the real world. (Source)

The Good:
Karen Gillan and John Cho pull off the impossible in the SELFIE pilot…they make you forget just how idiotic the name of this show is by being ridiculously sweet, charming and goofy. The two actors have a nice chemistry and I see them being able to build upon that if the show is given time.
I also like the supporting cast especially David Harewood as Cho and Gillan’s boss and Da’Vine Joy Randolph as the awesomely monikered receptionist, Charmonique who I see becoming a much bigger part of the show if the comedic chemistry between her and Gillan from the pilot is any indication.
The script was also deceptively good having been written by SUBURGATORY (which was cancelled too soon, btw) creator Emily Kapnek as a play on “My Fair Lady”. Kapnak’s writing here is more SUBURGATORY (which is good) rather than EMILY’S REASONS WHY NOT (which would have been oh so bad).

The Bad:
Karen Gillan is a good actress but I think the show went about 5 minutes too long before the audience was shown that her Eliza Dooley was more than just a self-absorbed, mean-spirited beeyotch. Once you get past that superficial hard candy shell the character and the actress becomes more palatable.

The Ugly:
Damn the name of this show is awful. Trying to be hip with TV show names is really not smart and using a trite, vapid term like “selfie” just reeks of out of touch TV executives trying to be hep like those young whippersnappers who like to “Twat” and “Facespace” while putting pictures on the “Instant Gram”.

Final Verdict: Hamstrung with a seriously unfortunate name that is likely to stop people from giving it a chance, SELFIE is so much better than the title of the show leads one to believe. It is a charming show with two very good leads and it has the potential to be a pretty good TV rom-com if it is given half a chance.