The Future of Design: When You Come to a Fork in the Road, Take It | Don Norman

“It is as if we are traveling along a road when we come to a fork with two possible routes forward. One, the traditional role of design as a craft, creates beauty and pleasure in our lives, using the ever increasing powers of technology to create wonderful experiences. The other, that of design thinking, becomes a method of thought and discovery, approaching the major issues of the world with new eyes, addressing the fundamental root causes, not the symptoms, but always with primary focus and attention to the people: human-centered design. No more should the focus be on economic productivity, on monetary measures. Instead, the new design philosophy with its focus upon people puts the long-term health and happiness of people as the major item of concern, which also means addressing the major issues of our time: health, famine, environment, inequity, and education. ”