Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. He also decided email is how they would “primarily drive traffic to the website.”. MORE

from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation. MORE

In contrast, the average website has a conversion rate of 1.6%. We’re able to note that the person came to our website 10 times before actually converting, and the 10 things that brought them to our website. Tweet It’s time to generate revenue. MORE

They should all be on the event website. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. MORE

Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Tweet What’s the quickest, cheapest way to implement lead nurturing? MORE

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. MORE

Service engineers were considered trusted advisers for customers, so having them submit leads to an external website seemed like a great approach to generate leads. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. MORE

For example, Jill was a guest speaker for one company at Dreamforce, but the marketing messages and phone calls she received after the event didn’t acknowledge they knew her, or that she was featured on their website. Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. MORE

This is often difficult as mobile visitors expect a level of value similar to your website in a simplified format. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning. MORE

Including information about what visitors can use your website for such as “browsing,” “view pricing” and “save favorites” will clue prospects into what they can do on your landing page. A PPC ad is a lot easier to change than a website. MORE

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. MORE

In 2011, only four tactics were considered “very effective” by 20% or more of the audience: Website design, management and optimization. Website Optimization: 7 ways to reduce the perceived cost of lead generation offers. Tweet Do you remember the fire drills at school? MORE

64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Cisco’s main website uses responsive design, so it adapts well to different screen sizes, providing a seamless experience among devices. MORE

Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Website optimization/management/design. The website is a huge part of that experience, so get it right. MORE

There are also opportunities to post articles and materials by these experts on your website or as links in an e-newsletter. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life. MORE

Make sure your website looks like your direct mail. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. MORE

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website. MORE

Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. MORE

Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers. Tweet Who are your customers? MORE

There were lots of case studies that were relevant on the website, the best references and those prospects went very quickly. I think as you have more buyers that are inundated with emails and websites and all sorts of stuff like that. Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). MORE

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Audit your website. Click through your website as if you’ve never been there before. MORE

Marketing Research Chart: Most effective traffic sources for website conversion. Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. MORE

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads. MORE

He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. The purpose of a website is to convert, to get people to respond, and generate leads.” MORE

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites, and newswires. People aren’t ready to buy when we want to sell. Think about it. . MORE

Marketing automation technology can also help you know what content people are engaging with on your website, emails, webinars, etc., Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?” MORE

Online Marketing: 4 sources of customer insight on your website. Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. MORE

Its MarketingInsiderGroup.com is my website, which I’ve modeled after this whole empathetic approach instead of pushing products and services. Have you made empathetic marketing part of your strategy in 2017? If not, you should. MORE

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Mack : They can come to our website genuinely.co. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. MORE

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? MORE

The key, she said, is to share content your prospects will find interesting, share with their peers and motivate them to click through to your website and contact you. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? MORE

Suddenly, you’re not an email or website anymore. Tweet B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that? MORE

It is important to remember that most people coming to your website aren’t coming to purchase right away. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. MORE

Instead, Facebook worked as an extension of Motorola’s publishing arm, which consists of a global editorial team that manages 16 websites in 11 languages. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. MORE

Its MarketingInsiderGroup.com is my website, which I’ve modeled after this whole empathetic approach instead of pushing products and services. Have you made empathetic marketing part of your strategy in 2017? If not, you should.

He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. The purpose of a website is to convert, to get people to respond, and generate leads.”

There were lots of case studies that were relevant on the website, the best references and those prospects went very quickly. I think as you have more buyers that are inundated with emails and websites and all sorts of stuff like that. Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads).

Then over the last fourteen years, I’ve been in the marketing space, so everything from building and coding websites to optimizing with search engine optimization and SEM to building community and brands and the full, integrated approach to marketing a company. Mack : They can come to our website genuinely.co. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Have you ever wondered about how can you use LinkedIn for better lead generation and business. development?

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.

It is important to remember that most people coming to your website aren’t coming to purchase right away. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads.

Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Tweet What’s the quickest, cheapest way to implement lead nurturing?

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites, and newswires. People aren’t ready to buy when we want to sell. Think about it. .

There are also opportunities to post articles and materials by these experts on your website or as links in an e-newsletter. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life.

Including information about what visitors can use your website for such as “browsing,” “view pricing” and “save favorites” will clue prospects into what they can do on your landing page. A PPC ad is a lot easier to change than a website.

Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.

It is important to remember that most people coming to your website aren’t coming to purchase right away. Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads.

Include all of the people you could potentially sell to: people you’ve met at trade shows, who have spoken with your sales team and who have responded to your website. Tweet What’s the quickest, cheapest way to implement lead nurturing?

from anonymous website visitors. Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.

The top priority for the entire group is to deliver highly relevant emails – it ranks above even driving website traffic and revenue. Tweet Email marketing is a mature marketing tactic, yet I don’t believe B2B organizations are capitalizing on its potential to generate leads.

Marketing automation technology can also help you know what content people are engaging with on your website, emails, webinars, etc., Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. He called me after two salespeople quit, and he said, “I’m about to give up on cold calling and start doing inbound marketing. I think cold calling is dead … what do you think I should do?”

64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Cisco’s main website uses responsive design, so it adapts well to different screen sizes, providing a seamless experience among devices.

Service engineers were considered trusted advisers for customers, so having them submit leads to an external website seemed like a great approach to generate leads. Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks.

For example, Jill was a guest speaker for one company at Dreamforce, but the marketing messages and phone calls she received after the event didn’t acknowledge they knew her, or that she was featured on their website. Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book.

To create the program, the team began with the website and from there, added paid search and SEO to the digital marketing initiative. This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing.

In contrast, the average website has a conversion rate of 1.6%. We’re able to note that the person came to our website 10 times before actually converting, and the 10 things that brought them to our website. Tweet It’s time to generate revenue.

Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers. Tweet Who are your customers?

This is often difficult as mobile visitors expect a level of value similar to your website in a simplified format. Tweet It’s hard to believe that this December will mark 10 years since I received my first cell phone as a gift on Christmas morning.

The key, she said, is to share content your prospects will find interesting, share with their peers and motivate them to click through to your website and contact you. Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn?

Be sure to include your distinct URL in your email signature, on your traditional resume, on your blog, on your website and on your business card so that others can connect with you easily. Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.

Suddenly, you’re not an email or website anymore. Tweet B2B marketers, stop focusing on generating leads. You’re wasting your time and your sales team’s time. Now that I have your attention, here’s what you should focus on instead: helping salespeople sell. How do you do that?

Make sure your website looks like your direct mail. Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.

Our company recently rebuilt its website and we utilize both SEO and optimized Web design to enhance stickiness and click through,” Hank said. Website optimization/management/design. The website is a huge part of that experience, so get it right.

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report.

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. Audit your website. Click through your website as if you’ve never been there before.

Online Marketing: 4 sources of customer insight on your website. Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. He also decided email is how they would “primarily drive traffic to the website.”.

Marketing Research Chart: Most effective traffic sources for website conversion. Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed ….

Instead, Facebook worked as an extension of Motorola’s publishing arm, which consists of a global editorial team that manages 16 websites in 11 languages. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions.

In 2011, only four tactics were considered “very effective” by 20% or more of the audience: Website design, management and optimization. Website Optimization: 7 ways to reduce the perceived cost of lead generation offers. Tweet Do you remember the fire drills at school?