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It’s the Social Data, Stupid!

No application is an island. The platform, data and integration layers must all work together to build an experience that drives value for its users. In today’s inherently social world, there are several ways in which this works best.

Intelligent use of data and APIs can combine a company’s own assets with contextual social knowledge to provide valuable insights. Social data is a rich source of information, but it is difficult to gather because it is spread across multiple platforms: Twitter, Facebook, Pinterest, and even Instagram. We will explore how companies are integrating email and social marketing platforms to unite these channels and provide metrics on conversations that people are having at every moment.