On launching its new Lumia handset, Nokia wanted a strategy that would help the company and the product stand out in a fiercely competitive market. As part of the campaign, the companies extended the app experience to create an industry-first digital ad: a fully functional, lifelike simulation of the ESPN sports hub that recreated the experience and features of the Nokia Lumia handset as a way to maximize the launch.

Think

Ultimate App in Ad

Increase brand awareness for Nokia and its new Lumia handset worldwide through a digital campaign via the new ESPN Hub app, by using extremely high-quality production technology for the ads.

Plan

Bring the App Experience to Life

Ensure that ad units are highly functional, engaging and credible while providing fast delivery of campaign due to a request for tight turnaround.

Do

Incite Engagement

Use DoubleClick Studio’s platform to produce ad experiences that meet multiple functional requirements. Pull in live content from ESPN.com so users can access sports new, updates, and full-length videos, all while staying up-to-date with ESPN’s latest social media activity.

64% of users access the ESPN Hub app daily.417% increase in monthly users.279% increase in minutes viewed.354% increase in page views.38% of UK sports fans are now more likely to say Nokia is “my preferred smartphone brand.”167% increase in Nokia purchase intent in the United States after campaign conclusion.