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Focus Groups Research: Blade Runner

Focus groups are used in the film industry to collect reviews before a film is released to ensure that it isn’t deemed ‘a flop’ so that the company can gain a profit. If the group isn’t pleased by the film, the film executives would then change the film to suit the target audience’s requests.

Blade Runner is great example of the effect a focus group has a on a the release of a film as they didn’t understand the original ending. Due to this Ridley Scott, the director, and the other film executives had created a few different versions of the films ending.