“Force-multiplier” reporting capabilities—MightyHive went from producing one report per day to 15 reports for 15 different clients per day—an increase of nearly 225x in reporting capacity

Challenge

MightyHive connects advertisers directly to data-based performance campaigns on variables such as behavioral vs. contextual, online vs. offline and more, and is the fifth largest media buyer on the DoubleClick stack, consuming between 50-60 billion transactions per day. With so much data, MightyHive was losing valuable engineering resources to manually pull reports, some taking as long as two days for a single engineer.

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Solution

MightyHive selected Switchboard to provide data operations that would manage their programmatic advertising platform in one day. At MightyHive, the COO, engineering leaders, front line analysts, account and product managers now all rely on Switchboard to create BigQuery reports that leverage Switchboard's deep integration with Tableau on an as-needed basis in near real-time. Thereby empowering talented MightyHive employees to build real business results for customers.

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Results

MightyHive now uses Switchboard to help clients understand the efficacy of campaign spending in a linear way, with isolated variables such as behavioral traits, time of day and more. By combining data, processing power, and internal expertise, MightyHive is delivering some of the most advanced programmatic analysis in the industry. “I liken it to the invention of the electron microscope,” said Chris Martin, COO of MightyHive. “Switchboard provides unparalleled magnification into advertising data that simply lets us see things we couldn't see before.”

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About Switchboard

Switchboard reveals real-time insights for digital media companies and advertisers by harnessing their data. From the team that launched Google BigQuery, Switchboard’s ready-made data unification platform turns disparate data into a single source of reliable, trustworthy information. Forward-looking teams from the Meredith Corporation, The Financial Times, Spotify and others have left behind outdated spreadsheets and custom engineering projects. Today, they rely on Switchboard to make confident decisions that engage audiences, optimize yield and spend, and grow revenue.