After a huge shift in the ideology of major retailers in the wake of the Parkland massacre that left 17 dead on Valentine’s Day of this year, another corporation has seriously upped the ante.

Outdoors company Vista Outdoor announced Tuesday that it will no longer manufacture firearms.

The full release indicates the comprehensive strategic review actually began in November of 2017, with the company’s fiscal year (FY) ending in March of this year. However, national outdoor chain REI suspended all orders from Vista in March after the company wouldn’t say if it would still produce guns amid growing pressure from similar retailers to halt sales of the deadly machines.

Now, it appears Vista will join its competitors in doing the job Congress is too afraid to touch.

The firm will no longer manufacture guns, though it will continue to produce ammunition, the company’s “largest core business.”

“An increased focus on our heritage ammunition business will manifest itself in more innovative and breakthrough new products introduced over the next few years,” Vista Outdoor CEO Chris Metz said in the release.

They also seek to sell their Savage and Stevens firearms lines, and a few other brands under their umbrella not related to guns.

Although the intentions of this change seem driven by internal finances and not a restructuring of the company’s values, the repeated acknowledgement in their release that their decision was a result of various declines in the “Shooting Sports segment” injects some positivity into the otherwise bleak gun debate.

Vista has joined the likes of Dick’s Sporting Goods and Fred Meyer whose CEOs quickly halted firearm sales nationwide in response to the Parkland tragedy, in spite of protests from the NRA and Second Amendment advocates across the country.

It seems that the national attitude on guns is finally beginning to change, and it’s nice to see that reflected in the free market that conservatives are so desperate to preserve.