Design and produce a questionnaire (20 or more questions) for a postal survey, based on the whole garden centre (which is now up and running) or some or other of its products and services. Describe how you would pilot the questionnaire and evaluate the re

Extracts from this document...

Introduction

Unit 10: An Introduction to Marketing Research Criteria 1 Design and produce a questionnaire (20 or more questions) for a postal survey, based on the whole garden centre (which is now up and running) or some or other of its products and services. Describe how you would pilot the questionnaire and evaluate the results using a recognized sampling method (which needs to be briefly described). 1. Gender Male Female (Circle the Appropriate) 2. Age group 15-24 25-29 30-35 36-40 44-49 50+ (Circle the appropriate) 3. Family income 10,000-29,000 30,000-39,000 40,000-49,000 50,000+ (Circle the appropriate) 4. Would you want a cafeteria in the garden centre? Yes no Unsure (Circle the appropriate) 5. Who often do you visit the garden centre? Sometimes often unsure (Circle the appropriate) 6. When you go through a garden centre do you bring children? Sometimes often never (Circle the appropriate) 7. Would you prefer to leave your children in a play area? Yes no unsure (Circle the appropriate) 8. What do you think of your local garden centre? Very good good ok not good (Circle the appropriate) 9. Would you say that Wyle vale has a good service? Yes No Unsure (Circle the Appropriate) 10. Would customer loyalty cards keep you interested in the garden centre? Yes no Unsure (Circle the appropriate) ...read more.

Middle

that they don't understand and also to see if any question that I have written are to personnel for someone to give an answer to. Then once they have checked through these and they feel it is acceptable apart from the changes that are needed then I will take it back and edit it in a way that they would not feel so personnel, then finally I would give it back to the same people and ask them to go through the questions one more time to make sure that I have done the correct changes that they have asked me to do and see if they have missed any questions the first time round, then once they have checked it thoroughly, I can now take the question onto the public in the area and hopefully with all of the precocious that I took before will help me into the public in getting the answers that I need, as well as the public not feeling that I am not getting them to answer questions that they feel is to personnel to answer. With the efficient research that I will do to find the valid information But of course I myself will not be there to watch as I need to sort out other research methods that will get us the valid information for the launch of the new garden centre in ...read more.

Conclusion

This is a good idea as it will keep the employees on task and will not sit back and do the job at their own pace also this will keep the customers happy as there will be a set date in which the garden will be down and they will be not worried whether their garden will be finish in 2 month instead of some thing like 4 month and a couple of weeks this is just an example of what could happen if we did the contract method. In the research method observation this would prove to be one of those research methods that we give us the necessary information that we need. This will aid us a lot, in our pursuit to competitor with Wyle vale which is situated a far distance from us but still a strong competitor, as it is the next closet garden centre. When we handed out the questionnaire that I have type I am gland that before I did hand out the questionnaire I decided to get some people that I new to go through them and check for spelling mistakes and any question that are to personnel for the public answer. The questionnaires came back with some positive results which is good result as we can now process the information that we have collected from our researchers ?? ?? ?? ?? Max Hunwick Peter Hoggins BTEC National in Business Unit 10 P3 ...read more.

Related AS and A Level Marketing & Research essays

Financial resources Costs need to be managed within budgets, departmental managers need to ensure that they use their money effectively and that they do not use their money unnecessarily, if they foresee problems with their budget then they need to contact a senior member of staff prior to meeting the

Sex Discrimination Act making sure that there isn't any discrimination being made against the sex of the person whether they are male or female. Equal Pay Act making sure the employee's receive the equal pay amount, if they are doing the same job or of equal value this entitles them to receive the same wages.

Coupons or samples delivered through the door ? Competitions, with attention-gaining prizes ? Free gifts ? Loyalty incentives that reward regular customers. In order to sell my new strategy to outlets I will do quality discounts, I will reduce the price of my new strategy if my customers buys a lot.

if there was no teamwork here then the production line would be greatly flawed. Having a Role Culture emphasizes this teamwork, as each worker knows what they have to do and if they meet the targets and get what they are required to do, then they get rewarded.

Observational Research: Fresh data can be gathered by observing the customers in real settings. This is a type of exploratory research. In this type of research, the researcher just observes the target audience. No questions are asked. The observation can be done at Malls, railway stations, supermarkets etc. 2)

If you see an advertisement you sometimes get small prints which are in very tiny letters but it is allowed by the BCAP and also terms, conditions, headline claims and pricing claims. The ASA can make decisions about improving and changing advertisements before they get published or broadcasted and they

so that we can work out their prices differing on what they want, for example - table decorations will mean that the price will differ. As you can see people are willing to pay more for a dinner party, as this will include them and their friends so they will want to impress.