brands

Writing this post feels like a celebration of all that’s happened in the last twelve months.

2016 was a dynamic year. Business was a bit all over the place with some great productions and awesome opportunities in the mix. Travel is one of my greatest passions and the year took me to Shanghai, Hong Kong, Egypt, Paris, London, Moscow, the usual Middle East spots and of course, my summer sabbatical through Europe.

I produced two short films. Khareef was a personal project… a story about friendship and windsurfing off a remote island in Oman and Hakawi, a destination film about Luxor. This gig came about through my role as Canon Brand Ambassador in the Middle East. What we created is a gift to the people of Luxor and to Egyptian tourism to help them promote their beautiful destination.

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Following my successful Margot Robbie gig for British Airways in Abu Dhabi, BA flew me to Shanghai to shoot David Beckham then to Hong Kong. There, my brief was to recreate an old vintage poster with David Gandy and to shoot Immy Waterhouse and Lizzy Jagger. After this, came a cool ballerina stint in London and shooting on their inaugural flight to Moscow. These were pretty amazing opportunities with red carpet treatment and celebrity protocol all the way. The briefs were creative and what resulted is some magical storytelling imagery.

I love working with sports brands and their inspiring athletes. There’s such beauty in the collaboration… it’s like a dance between athlete and photographer. This year saw some big sports productions including shooting the Middle East launch campaign for Under Armour, expanding Lululemon’s brand ambassador portfolio, a fair bit of magazine work and some more personal work with pro athletes.

I recently produced my BrandReel, which is an energetic 60 second summary of what I’ve done, what I like to do and most importantly, what I want to do more of. As with writing this post, I had to dig through my archives, which resulted in a celebration of what the past has brought.

No year is complete without a Project Pause. I’ve been pretty quiet about last years Hajar Mountains edition… a week I spent in the Hajar Mountains last March, solo, off the grid and disconnected from the digital rat race we live in. The experience was stunning, so valuable and needless to say, a highly recommend endeavour! I’ve built a dedicated page on my website with background info and short videos. Feel free to browse and (hopefully) get inspired…

Of course, no year is complete without some impulsive, spontaneous act of madness so in December, I challenged Guinness World Record queen, Eva Clarke to join me in jumping from a plane to overcome her fear of heights. In return, she challenged me to run with her from Abu Dhabi’s Yas Marina Circuit to SkyDive Dubai. Neither of us was prepared for 100+ km but we set off anyway, ready to see how it panned out. In the end, we ran and ran and ran (and walked) 108 kilometres in total. Why? Just because we can. We ALL can! Read the full post here. A short video is in the making…

In June, I took time out to review my own personal goals and dive deep into the business. I saw two amazing coaches… Tom Young and Tricia Evans. The challenge was wonderful. To be shaken up gives great clarity on how to move forward. I think my biggest takeaway was identifying my need to do meaningful work, work that moves people and to develop my new tagline; “Helping Brands Tell Powerful Stories.”

Finally, a huge thanks to all of YOU for staying tuned to my Blog, Facebook and Instagram. A big thanks also to all my clients and the crew of independent creative professionals I get to share my adventures with. Last but not least, to my rockstar wife Kiki, for giving me the freedom and go ahead to continue this magical journey…