AMAZON CEO: Books Today Are Too Expensive

Amazon CEO Jeff Bezos thinks books should be cheaper, he told
Business Insider CEO Henry Blodget on stage at this year's
Ignition conference.

Bezos thinks $30 is too expensive for a book, since most books
are competing for your attention with content that's free or less
expensive.

This could include anything from a blog to a video game to a
mobile app, according to Bezos.

The bottom line, he says, is that books aren't only competing
against other books anymore, so the pricing should reflect
that.

"If you realize that you're really competing against 'Candy
Crush,' you'd say, 'Gosh, maybe we should think about reducing
friction on long form reading. That's what Kindle has been about
from the very beginning."

Disclosure: Jeff Bezos is an investor in Business Insider through his
personal investment company Bezos Expeditions.