"Your feet and ankles are very vulnerable to injury, and not just in a crash. Your sneaks may look great and be as comfortable as wearing no shoes at all, but they’re not really up to the dangers of riding, even if you’re not on the racetrack. "

SF Moto's insight:

If you're looking for comfortable, practical, and well-made riding shoes, you have to try out the AXO 5to9's.

Alpinestars Press Release: Now available in extremely limited quantities: the Alpinestars 50 year book, bound in reclaimed race leathers. This is the 256 page, hardcover Alpinestars anniversary book, hand bound in actual race history.

SF Moto's insight:

Still looking for a last-minute Christmas gift for a gearhead? This book commemorating 50 years of Alpinestars should do the trick! It's hand bound in actual leather racing suit pieces!

Skully Helmets allow motorcyclists to see the world lurking behind them.

SF Moto's insight:

If you've read several articles about the rise of augmented reality technology development for motorcycle helmets, but don't yet know the backstory of the Skully company founder, Marcus Weller, this article is a must-read.

Two helmet safeyy standard experts from Snell joined us for one of our October Protect Your Pumpkin Helmet Sale events. We put together this blog post to fill you in on the basics of who Snell is, how the foundation got its start, and what they do.

Tony Bartholomew shares one of his riding experiences and his love for Gaerne motorcycle boots in our latest blog post.

SF Moto's insight:

What happens when you wear the RIGHT gear at the RIGHT time? For Tony, it meant being able to ride away without any substantial injuries after getting T-boned by a minivan. And that's just one of the reasons he loved Gaerne motorcycle boots.

We have several new gear arrivals in-store at SF Moto, including the Barstow Classic and Legend Goggles by Ride 100%, the Fieldsheer Women’s Adventure Tour Jacket, and the Fieldsheer Women’s Adventure Tour Pants. Stop by our shop to try them on today!

Here are a few reasons why this riding jacket and pant set will quickly become your favorite:~Super warm AND waterproof~Easy on/off over your regular clothes~Fully removable zip out liners in both the jacket and pant~Removable CE-approved armor

UD Replicas offers two-piece leather motorcycle suits based on iconic characters such as Superman, Batman, Stormtroopers, Boba Fett, and more. They are currently working on HALO replica suits and branded outerwear. We wouldn't mind seeing some female characters added to their selection. Just a few ideas that come to mind for female suits are Catwoman, Harley Quinn, Elastigirl from The Incredibles, and Black Widow from The Avengers. What other suits would you like to see UD Replicas offer?

Head-up displays, or HUDs, are claimed to make driving much safer and easier. NUVIZ now wants to bring HUD technology to motorcyclists, in the form of its R...

SF Moto's insight:

The biggest differentiator between Nuviz's Ride:HUD and the technology being developed by LiveMap, Reevu, and Skully is that Ride:HUD is designed to be added to any full-face helmet, whereas other companies are creating helmets with built-in technology.

Nuviz is raising production funds for Ride:HUD through Kickstarter until Monday January 6, 2014. As of December 2, 2013, Nuviz has raised $41,707 of their $185,000 goal.

GPS, digital audio, and hands-free phone systems have become common in cars, but motorcycles have largely been left behind. Now, Skully integrates these features and more in a new motorcycle helmet. Read this article by Wayne Cunningham on CNET.

Learning to Ride: Motorcycle Gear MotorcycleUSA.com Of course there are high-end replica helmets, full leather racing suits and technologically advanced items that will keep you warm in the cold and cool in the warm, but these can run very high in...

SF Moto's insight:

This article provides a good intro to motorcycle gear. Always ride safe!

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