Dippin' Dots is known for creating an ice cream served in tiny dots rather than in a conventional ice cream slab form. In keeping with the brand's modern product, Dippin' Dots has created the Dot Crazy! loyalty app for consumers to download. The app uses an augmented reality system to scan purchase barcodes whenever consumers buy Dippin' Dots -- no matter the location. Users can have fun experimenting with augmented reality games and experiences like the 'Bubble Gum Blaster' built in directly into the app. Consumers are encouraged to collect points based off of their purchases to win free ice cream and other product merchandise.