Amathus Drinks appoints Mike Miller as head of marketing

Amathus Drinks has appointed previous Catalyst marketing director, Mike Miller, as its new head of marketing.

Miller, who left Catalyst - the brand agency division of Conviviality, in November last year, joins the company with immediate effect.

Reporting to sales & marketing director, Simon Bradbury, Miller will in his new role be responsible for developing the portfolio of brand agencies; build awareness of all aspects of the Amathus Drinks business, including wholesale, brand agency and retail stores.

In addition, he will be expected to enhance the company’s offering to current and new customers through tailored promotions and industry leading expertise in wine and spirits, said Harry Georgiou, owner and MD of Amathus Drinks.

“Mike brings a wealth of brand agency and wholesale experience from previous roles and we are delighted to welcome him to the business,” he said.

Prior to his stint with Catalyst, Miller worked in various roles spanning 15 years at Diageo, including eight years as trade director of Justerini & Brooks.