DSK Benelli clocks 3000 bikes sales in India

Snapshot: DSK Benelli celebrates with 17 Showroom Pan India

DSK Motowheels along with Italian superbike brand, Benelli have clocked 3,000 units motorcycle sales in India with TNT 600i being the fastest selling model from the brand, registering 1000 units sold already.

Mr. Shirish Kulkarni, Chairman, DSK Motowheels said, “DSK Benelli has managed to carve a strong niche for itself in India’s superbike industry thanks to our emphasis on performance coupled with compelling design language. We have established our brand leadership stance on the basis of our diverse portfolio that offers superbikes at various price points. Our overall vision is to create a vibrant superbiking culture in India and help more and more riding aficionados experience the pure pleasure of owning an Italian superbike unlike any other.”

The sales of the Benelli TNT 600i increased after the company launched its ABS variant in June 2016. In a bid to expand its appeal among motorcycle enthusiasts, Benelli is also planning to introduce 302R and TRK 502 by the end of the fiscal year 2016 – 17.

DSK Benelli’s current production capacity is 7,500 units per annum in a single shift. By the end of 2017, the production capacity would go up to 1,00,000 units per annum with a single shift. The company’s network has grown with 17 showrooms with 3S facility PAN India, showcasing the sporty- Tornado Naked Tre, or TNT superbikes that encompass the TNT 25 – Single cylinder 250cc engine, TNT 300 – In-line two cylinder 300cc engine, TNT 600i (ABS) – In-line four cylinder, 600cc engine; TNT 600 GT - In-line four cylinder, 600cc engine; TNT 899 – In-line, three-cylinder 898cc engine and the TNT R – In-line, three-cylinder 1131cc engine.

DSK Benelli is also set to open 15 more showrooms PAN India, of which showrooms will shortly in Siliguri, Baroda, Bhubaneshwar, Vijayawada, Lucknow and Agra. Furthermore, DSK Benelli will also look into entering Nagpur, Raipur, Patna, Udaipur, Calicut and Trivandrum with 3S facilities in the coming months.

With the company’s mounting sales and service network, the brand offers 24 x 7 on call breakdown service and an industry first, 4 years unlimited kilometers extended warranty on its entire range of DSK Benelli superbikes.