Following the sexual abuse allegations against film producer and executive Harvey Weinstein and subsequent #MeToo movement to denounce sexual assault and harassment, a new initiative launched on January 1, 2018 called Time’s Up.

Canberra Centre wanted to position themselves as leaders of health and wellbeing in the ACT by creating the wellness sanctuary, Eden, within the shopping centre. To do this, they leveraged the power of catalogues to boost sales and foot traffic.