Analytics Tools Archive

“Dark social” may sound sinister, but it’s a fairly innocent term that is used to describe sharing on social media or other messaging platforms that provides traffic to your site that cannot be accurately tracked with analytics. Dark social has …

Just because your website is listed on the first page of Google, doesn’t mean YOUR link will be the one that gets clicked. If your competitors are using rich snippets, or if they’ve posted content that makes use of rich …

As always, it’s difficult to sum up an entire year in just one short post. For this reason I’ve chosen to highlight the key events that had an impact on the digital industry (most notably updates to Google’s search ranking …

Last month the Google “Keyword Planner” replaced the “Keyword Tool”. Starting September 1, the Keyword Planner Tool was moved out of its beta phase and shortly after, the Keyword Tool was removed. The main difference between the two is that …

Last month, Google upped the ante on returning (not provided) keyword data, meaning that even MORE searches are encrypted, making measuring via ‘keyword’ almost redundant. Going forward, what are the problems with not having access to keyword data and, more …

Direct traffic isn't just the traffic that comes directly to your site because someone has typed your URL into the address bar. There's a lot more to it. Actually, direct traffic often includes referrals from emails, instant messenger chats, untagged …

On Tuesday morning Pinterest rolled out its first official web-based analytics tool. This free tool allows verified Pinterest website owners to track a user’s engagement with their boards and pins and to get insight into the images that people are …