Google overhauls mobile search app with personalised feed

The two Silicon Valley companies are expected to take in some 50 percent of overall online ad spending in 2018, according to research firm eMarketer.There were no immediate plans to include advertising in Google Feed, Gomes said.

The updated Google app is available for iOS and Android users in the USA now, and will roll out to the United Kingdom and rest of the world in the next couple of weeks.

If you have an Android phone, you'll already be familiar with an early version of Google Feed, which arrived late previous year, but this takes it to the next level. As the blog announcement explains: "Since introducing the feed in December, we've advanced our machine learning algorithms to better anticipate what's interesting and important to you". The feed is based on the user's interactions with Google, as well as what's trending in the user's area and around the world, offering information such as sports highlights, top news, videos, new music and stories to read. They can also unfollow items that appear in the feed and don't interest them.

GOOGLE HAS ANNOUNCED a major change to the main Google app (aka Google Now) for Android and iOS that will include a personalised feed of links to news and information about subjects that interest you. You'll notice that your feed will also reflect your interest level for various topics-for example, if you're a photography enthusiast but just casually interested in fitness, your feed will show that.

You can now also follow your favourite topics directly from the search results, the app will now show a follow button next to results which lets you add them to your feed. "And when available, you'll be able to fact check and see other relevant information to help get a more holistic understanding of the topics in your feed".

The Verge, in its examination of the system, said the new experience isn't quite there yet when compared to other stalwart feed types like Facebook or Twitter.