Need Motivation? 12 Fun Fitness Ads That Will Get You To The Gym

What is it going to take to get you to the gym this year? A New Year's Resolution? Gaining 10 pounds? What about advertising? The following were done by gyms around the world to get people in and working out.

1. Office Party in the United Kingdom

This first one was a photocopied bottom on side, promotional message on the other and then slipped under workers' doors.

3. Streeeeeeeeetch It Out in China

4. Heavy liftin' in Germany

5. Elevators in the United Kingdom

Stickers showing two muscular arms were pasted on the outside of the elevator doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open.

The heavy supermarket divider is by far the best. It brings humor, fun, surprise, and weight to the customer's mind, *without* directly bringing up the sensitive topic of body image. It's also a marketing concept that can be done in a family environment...some of the others aren't really appropriate where kids are around. I think it's also cute to put the actual weight outside of the gym. Who knows...someone may pick the divider up...enjoy the solid heft...and go to Gold's and start lifting.

The concept is a little bit like taking art out of a museum and putting it in a public space to awaken the senses/awareness of the public.

The second best is the pole...understandable by adults only, of course. The elevator door is cute and the office xerox is...well...the office xerox.