Marketing & communications practitioner, and product manager for TMCnet. Focus on content marketing and social media with a specialty in Online Community-building for businesses. Follow @Connectincloud and @apritchie

online community tag

Drill down on online community search:

Thanksgiving – though a splendid time to stuff your face – also tends to bring out the best in people. It’s a time we remember and share things we’re thankful for, and spend quality time with family and friends. It’s...

Marketers are investing in social media in a big way, even B2B marketers, but according to a recent survey by Kantar Media’s TNS, “almost 60% of social network users in the U.S. do not want to engage with brands online.”...

Scouring the internet can be scary. At any turn you may be asked to download a document, submit a form, or enter any amount of personal information. And then, the dreaded Spam starts flowing into your precious inbox that you...

In a recent webinar, Navigating the New World of Online Lead Generation and Advertising, experts Rich Tehrani (CEO, TMCnet) and Jon Miller (Co-Founder, Marketo) discussed some challenges companies currently face with promoting their brand and boosting sales online. In addition,...

The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and...

I had an interesting call with a client today who was in the process of reviewing their onlinecommunity’s “health” 6 months after launch. I thought this was an interesting concept: I’m a strong proponent for constant site evaluations,...

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources...

According to a recent Infographic released form @Econsultancy, “76% of CMO's list high-quality lead generation as their greatest challenge.” In addition, according to reports from IDC, 44.7% stated their biggest challenge in implementing lead nurturing initiatives was lack of resources...

Online marketing has its challenges, regardless of your company size. Even large companies like Dell struggle with brand consistency, online reputation, and social media interactions. In a recent article by Christopher Hosford, Dell shares some of the lesson they learned...

As any marketing practitioner knows, keeping track of all your onlinecommunity, company website and social media activity, discussions and content can be daunting. I feel like I’m constantly slogging through comments and links and likes and tweets (before I’ve...

Recently, I stumbled upon this article, which outlines how companies are changing their retail strategies to meet the changing needs of consumers who, though spending less due to the current economic conditions, are also still highly engaged in mobile, video,...

Since the media focus in the past week has been all about hurricanes, I’d thought I’d take a few moments to discuss some common onlinecommunity hazards, and how to avoid a complete marketing disaster. In a recent article, every...

Social media as a marketing tool can be invaluable for companies large and small who are looking to boost their online presence. But social media use on an onlinecommunity requires some slightly different tactics from your corporate social accounts,...

Online communities are great for businesses. In fact, I spend most of my day writing about, talking about, and reading about how successful and profitable these sites can be for online marketers. So when a recent SEO webinar participant asked...

Recently, I read a great blog post by Michele Linn via the Content Marketing institute that provided tips on what content marketing activities to outsource to an agency or consultancy vs. keep in-house. Among the top activities were content creation...

In a recent “SEO and Online Communities” webinar, experts Jonathan Allen (Search Engine Watch) and Rich Tehrani (CEO, TMCnet) joined forces to give viewers the latest research and best practices on SEO and Search Marketing tactics companies should implement, and...

I’m in post-webinar bliss. Not only did a record number of people register for yesterday’s SEO-focused online event, but both the discussions from expert speakers and questions from attendees were extremely original and thought-provoking. Jonathan Allen, Director of Search Engine...

In a recent article posted on the eMarketing group on LinkedIn they listed “5 Social Marketing Disasters”. I found this list interesting, but didn’t necessarily agree with all of these being categorized as “disasters”. If you have a proper...

At the recent Corporate Social Media Summit in NYC, I had the pleasure of hearing some of the most prominent Fortune 500 companies talk about…tweeting? That’s right. Dell, Aflac, SAP, Whole Foods and Cisco were some of just a few...

A recent study by the Search Engine Marketing Professional Organization recently found that search marketing spend will increase 16% this year. This isn't that surprising- it's clear that most people start their purchasing decisions online, and studies show that organic search...

By Anna RitchieIf you’re a marketer, you know how challenging (and sometimes frustrating) it can be trying to keep up with the content demands of your target audience. They're coming at you from Facebook, Twitter, your OnlineCommunity sites and...

Want to learn how to create compelling, engaging and exciting content for your Online Marketing initiatives? Need to know how to get your content shared virally, and your messages out to your target audience as quickly as possible? Joe Pulizzi-...

The recent launch of Foot Locker’s Sneakerpedia really intrigued me. As a shoe fanatic, I’d of course be the first to jump on the opportunity to talk about shoes, all shoes and nothing but shoes all day long. But, how...

There are many things that can contribute to your OnlineCommunity’s success; in fact there are so many that it can feel like an overwhelming, daunting task just to “check” them all off your never-ending to-do list (along with finally...

Small Business Marketing Challenges In a past post, we discussed the challenges some small companies face while trying to obtain high search engine ranking for their websites. Challenges included lack of history/back links to their site, not enough content generation...