Brand Story

With its lovely black cherry, cola and strawberry flavors, it’s understandable that people might want to talk about Jargon, maybe even rhapsodize about it. But really, wine is meant to be enjoyed, so we invite you to discover the simple pleasures that sharing a bottle of Jargon can bring.

Our winemakers combine traditional Old World techniques with New World sensibilities to craft a wine that beautifully expresses the unique character of the vineyard and the classic elegance of Pinot Noir in a deliciously accessible, friendly style. On the palate, our Pinot Noir has a smooth silky texture, followed by mild tannins that deliver structure and complexity. This is a generously fruit-driven wine with a great balance of harmony and astringency. It’s wonderful on its own, but is also tremendously food-friendly.

Millions of consumers couldn’t agree more! Since its debut in 2008, Jargon has become a consumer favorite known for delivering outstanding caliber Pinot Noir at irresistible prices. It’s just good wine. Plain and simple.