Data Privacy at the 2014 RSA Conference

The RSA conference was busy as expected, with over 30,000 attendees. Informatica co-sponsored an after-hours event with one of our partners, Imperva, at the Dark Circus. The event was standing room only and provided a great escape from the torrential rain. One highlight of RSA, for Informatica, is that we were honored with two of the 2014 Security Products Guide Awards:

Of particular interest to us was the growing recognition of data-centric security and privacy at RSA. I briefly met Bob Rudis, co-author of “Data Driven Security” which was featured at the onsite bookstore. In the book, Rudis has presented a great case for focusing on data as the center-point of security, through data analysis and visualization. From Informatica’s perspective, we also believe that a deep understanding of data and its relationships will escalate as a key driver of security policies and measures.

Data Privacy at the IAPP Global Privacy Summit

The IAPP Global Privacy Summit was an amazing event, small (2,500), but completely sold-out and overflowing its current venue. We exhibited and had the opportunity to meet CPOs, privacy, risk/compliance and security professionals from around the world, and had hundreds of conversations about the role of data discovery and masking for privacy. From the privacy perspective, it is all about finding, de-identification and protection of PII, PCI and PHI. These privacy professionals have extensive legal and/or data security backgrounds and understand the need to safeguard privacy by using data masking. Many notable themes were present at IAPP:

De-identification is a key topic area

Concerns about outsourcing and contractors in application development and testing have driven test data management adoption

If you want to learn more about data privacy and security, you will find no better place than Informatica World 2014. There, you’ll learn about the latest data security trends, see updates to Informatica’s data privacy and security offerings, and find out how Informatica protects sensitive information in real time without requiring costly, time-consuming changes to applications and databases. Register TODAY!