4 History of Dog and Cat NutritionCanid & felid divergent evolution dates back to 40 million years BCMan domesticated the dog & cat approx 8,500 years BCCooked meat for dogs & cats became popular in the 1900’s due to fears of disease & parasiteCommercial cooked pet foods first released in Australia in 1965Cooked commercial foods appeal to the convenience eraNo refrigeration, bulk stored, claimed "balanced diet“Commercial pet food had large marketing campaigns

5 History of Dog and Cat NutritionBut hang on a minute …..Dogs and cats can’t cook !

6 Raw Food Nutrition THE EVOLUTIONARY EVIDENCE IS CLEAR38 million years of evolution on a raw food diet. The digestive tract, teeth to bowel, organs and enzymes, all designed to digest & process raw meat and other raw food sources.It’s crazy to think dogs & cats will have better health on a cooked and processed diet that & they have had less than 50 odd years to adjust to (one millionth on the evolutionary time scale)Does it take a scientist to see the answer – no, this is just common senseWhy are zoo animals still fed raw food?– because they thrive on raw food, and get sick and even die when fed processed foodHow long can a wolf live – over 20 yrs, so why do most dogs only live yrs – because of diet.

8 Advantages of Raw Food NutritionEvolutionary adaptation – a RAW diet eaten for 40 Million years must be better than a processed food that has been around for only 50 yearsAutolytic enzymes – raw food is easier to digest and requires less digestive enzymesReduced obesity – animals on raw food do not get fatImproved dental health – animals on raw food have healthier teeth and gums. Raw food does not stick to the dental surface.Increased fertility, fewer obstetrical problems – better breeding, more pups per litter, less caesareansImproved faecal matter & fewer anal gland problemsImproved general health & a longer life

10 So What is a Natural Diet?The term “natural diet” refers to mimicking a natural wild dog or cat’s diet, by combining the most convenient individual raw materials and re-creating the natural elements.RAW MEATY BONESBones provide the equivalent of tooth brushing for dogs and cats.Bones supply natural source of readily absorbable calcium in correct levels relative to meat intakeNatural source of glucosamine and chondroitin sulphateI advise clients to feed raw bones at least twice a week.

11 So What is a Natural Diet?RAW MEATMy preference is kangaroo - organic, lean, high protein, high in Omega 3 - make sure minimal or no preservatives are used.Rabbit is also a good meat source, and green tripeOrgan meats (eg liver, kidney, heart) twice a week, or 10% each feed.Meat requirement decreases with age; 80% pups, 70% adults, 60% senior, 50% weight-lossDogs can eat less meat and more vegetable matterCats are obligate carnivores & require higher meat diet.

12 So What is a Natural Diet?CARBOHYDRATESMy personal favourite is hulled rolled oats, soaked overnight. Raw, low allergenic, easy to prepare, and cheap.Other grains are cracked barley, whole grain oats, linseed meal, sorghum (gluten free).Soaking grains at room temperature “germinates” seed & turns off enzyme inhibitors increasing bio-availability & digestibility by 40-50%.Grains are naturally in gut content of prey animals, pre- chewed and soaked in gut fluid.It’s natural for carnivores to have grains in the diet, but not large amounts of refined grain (flour) like in most processed foodsShould average % of the diet. Increase levels for lower activity, weight-loss, kidney failure.

13 So What is a Natural Diet?VEGETABLESVegetables always best raw, but they must be grated or minced as dogs and cats cannot easily digest the cell wall of plants.Vegetables provide vitamins & minerals, as well as roughage to helps proper bowel motions & anal gland function.Parsley and wheat grass are power packed green foods full of micro nutrients, trace minerals, and anti-oxidants

14 So What is a Natural Diet?THE SUPPLEMENTSYEAST is added for B complex vitamins, chromium (glucose metabolism) &selenium (anti oxidant).KELP is for iodine (thyroid gland function), and vitamins B, D, E, and K.LECITHIN is for choline - brain power, liver, fat metabolismCALCIUM is to balance diet relative to phosphorous – added calcium creates an ideal balance. Most important for puppies, pregnant and lactating bitches, less so for fully-grown dogs. Good levels are found in raw bones that are completely eaten.VITAMIN C is for immune function & tissue growth & repair. Most important during pregnancy, puppy growth, during illness, disease or recovery from surgery or trauma, or when under stress of any kind (see later).GARLIC is for taste and aroma, to discourage parasites, stimulates digestion, lowers flatulence, powerful antibacterial properties.

15 So What is a Natural Diet?Other useful Supplements :Probiotics = normal gut bacteria (eg. Protexin powder/sachets) for healthy gut and to reduce allergies – as found in Skin and Coat formula.Digestive Enzyme supplements (eg. Enzyplex, Viokase) to assist digestion in older petsFlax Seed Oil for Omega 3 fatty acidsShark Cartilage powder for Glucosamine and chondroitinBoron for healthy bones and joints (as found in Joint Formula)

19 Premium ChoiceBiological combination of raw meats, cracked whole grains, vegetable matter & natural vitamin and mineral supplements.Designed to mimic the evolutionary prey diet of dogs & cats - a diet they have thrived on for 40 million yearsA diet free of heat processing damage, and all the un-natural chemicals used in modern processed pet foodsThe closest thing to what mother nature intended dogs and cats to eat !15 years of veterinary research and collective knowledge is contained in this product

20 Premium ChoicePuppy formula – higher in meat/protein and more concentrated in vitamins and minerals for growing dogs (0 up to 2 yrs)Adult formula – a balanced meal for adult dogs ( 2 yrs to 6-8 years) for general everyday activitySenior formula with added shark cartilage powder to actively prevent and treat degenerative joint diseaseWeight Loss formula with lower protein and fat, and higher vegetable matter and roughage – keep the full tummy without the calories

24 Complete MixComplete Mix contains all the essential ingredients for a natural diet, but without the meat portion.It is air dried to maintain natural nutrition, and shelf stable for at least 12 monthsIt is designed to be soaked in water (germinated) and then combined with good quality fresh raw meatStep 1 = Soak the mix in water at room temperature for 24 hrs (for immediate use, soak in hot water for 2-3 minutes)Step 2 = Combine with appropriate ration of fresh raw meatComplete Mix is designed to mimic the ingredients found in a wild dog or cat’s diet which includes the gut content of prey animals

25 Complete MixOnce reconstituted & combined with meat (preferably kangaroo meat) it functions the same as Premium Choice & has all the same health benefits* Soaked Complete Mix + fresh Raw meat = Premium ChoiceComplete Mix requires a little more effort on the part of the pet owner, but is more affordable for larger dogs, or multiple pet householdsChoosing to use Complete Mix also offers the pet owner a choice in which meat to use (see notes on best meats).5 (five) varieties include Puppies, Adult/Senior dogs, Weight Loss, Sensitive Skin, & Cat / Kitten formula.

31 Joint Formula Key advantages Works well with performance horsesComes in a 500g, 1kg and 3kg tub with measuring scoopKey advantagesshows results within a few dayshelps strengthen bones in ageing petsSignificantly Lower cost compared with other brands

32 Shark Cartilage PowderWHAT IS SHARK CARTILAGE POWDER ?Dried shark back bone (composed entirely of cartilage) ground into powder. This is a natural by-product of the Australian fishing industryPHARMACOLOGICAL ACTIVITYThere are three main constituents that promote joint health and healing:GlucosamineChondroitin SulphateHyaluronic AcidTogether they promote regeneration and strengthening of joint cartilage and joint connective tissue, and prevent further degeneration by blocking inflammatory enzymes and calcification of cartilage.

33 Shark Cartilage PowderTHERAPEUTIC USES AND DOSINGCan be used for any degenerative joint disease (non-infectious) and tendon/ligament damage.Dose rate : 250mg / kg , or 1 teaspoon per 20 kg twice daily for 14 days, then once daily for maintenance.Give mixed with food - High palatability and acceptance ratePlease Note: Due to the possible effect on new blood vessel growth, it is not recommended for use in pregnant animals, and should not be used in young fast growing animals

35 Health BoosterAll purpose multi vitamin, multi mineral, trace element & anti-oxidant formula for dogs, cats, and horses.The perfect supplement to fortify any diet in respect to nutritional valueGreat for home made diets where owners want peace of mind that their pet food is balanced (most important for growing puppies & kittens & during pregnancy and lactation)Perfect for pets recovering from illness, injury or surgery, where additional vitamins & immune support is warranted.Ideal during pregnancy and lactation, and for older dogs and cats with renal failure.

40 HealthTreatsHealthTreats are a revolutionary new dog treat. Manufactured from 100% premium grade ingredients, using no artificial flavours or coloursHealthTreats are made from pure, all natural, Australian produce, to a strict scientific veterinary formula.High in lean meat (kangaroo), with natural vitamins, minerals, and trace elements.HealthTreats make giving your dog their daily health supplements an easy and mutually rewarding jobHealthTreats combine the health giving formulas of the Vets All Natural supplement range with the fun of a healthy and nutritious snack.

41 HealthTreats There are 4 VarietiesHealthTreats for Puppies are scientifically formulated to provide extra calcium, vitamins and minerals for your growing pup, and are the ideal, healthy training aid for your pup’s early lessons in lifeHealthTreats for Adult dogs are scientifically formulated to match the nutritional and metabolic needs of adult dogs, and can be used to provide extra energy for hard working dogs, as well as a great reward for your best mate.HealthTreats for Bones includes omega 3 to reduce inflammation and many natural mineral supplements to assist tissue and bone repairHealthTreats Skin &Coat contains omega 3 essential oils, herbs & supplements to balance the immune system

45 Dry Pet ShampooContains essential oils of Citronella, Tea Tree, Eucalyptus, Lemon, Sage, Rosemary, Peppermint, Cedar wood, and powdered extracts of Rue, Pennyroyal, Wormwood, Rosemary, Sage, St Johns Wort, and Tansy. Prepared in a base of powdered clay and baking soda.An alternative to traditional “wet” shampoo cleaning and deodorising for dogs & cats. This product has natural pesticide properties & can repel fleas and lice from the animal’s coat.An easier product to use when the pet owner simply wants to get rid of the “doggy” smell. Has the added advantage of not stripping away natural protective oils in the animal’s coatEspecially good for cats, which by nature, hate being washed.

46 Current State of Pet Health in Australia60% of pets over the age of 3 years old have some degree of dental decay80% of pets over the age of 8 years old are experiencing degenerative joint disease60% of pets over the age of 4 are overweight or obeseThe average age of death in laboratory cats fed on dry food is 12 years of age, caused by renal failure and cancer1 in 3 dogs will experience some form of allergic skin disease“We need to make changes to our pets diets to avoidwhat is rapidly becoming a pet health crisis”

47 Questions1. How long have dogs and cats been eating raw food? 2. How long have processed pet foods been in Australia? 3. How long can a wolf live? 4. Name 3 bad things that cooking does to foods? 5. Name 2 common pet complaints that respond well to raw food diets? 6. What is the best natural source of calcium? 7. How do carnivores naturally get grain in their diet? 8. What is an easy source of grain and vegetable matter for pets? 9. What important group of vitamins is found in yeast? 10. What are the 3 products in Dr Bruce’s Skin Support Program?

48 Questions11. What is Omega Blend naturally high in? 12. What is Premium Choice based on? 13. What is the shelf life of Premium Choice? 14. How many varieties of Premium Choice are there? 15. What is the main difference between Complete Mix and Premium Choice? 16. Which oil product is best for itchy skin? 17. What are 2 reasons a client may choose Complete Mix over Premium Choice? 18. What are the 3 groups of ingredients that make Joint Formula so effective? 19. Is Shark Cartilage recommended for young growing dogs? 20. How many shampoo products are in the range?