With the evolvement of e-commerce and continuous introduction of new forms of online technology, customer behaviour is changing dramatically. Getting used to the convenience, transparency, instant-connectivity, and information-richness of the Web, customers have revised their expectations.

To be successful in the online era it is key that your organisation keeps track of the value of emerging online technology. Augmented reality, wearable devices, location-based applications, sensing technologies, emotion detection systems.... have you considered their benefits for your business?

To keep track of the whirlwind of emerging online technology customer-centricity provides a fundamental business concept. By applying online technology as instrument to generate optimal customer experiences, your organisation will create competitive advantage.