Do Not Track essentially co-opts the tools of entities that track you to demonstrate how tracking actually works. In doing so, the series gets at some of the biggest questions looming over your relationship with the internet: What does it mean to be tracked? What information are you volunteering without even realizing it? If you have “nothing to hide,” why should you care about big data at all? To find out, I called up Brett Gaylor, showrunner and director of Do Not Track.

23 April 2015

Filmmaker and web developer Brett Gaylor wants you — yes, you specifically — to appreciate how your data is being tracked on the internet. His interactive, customizable NFB documentary Do Not Track, doesn't just tell you but expressly shows you just how sophisticated online surveillance has become.

Immediately upon clicking the 'Play' button, Do Not Track let's me it knows where I live and that it's a nice day outside. Hunched over my laptop in my office chair, my body straightens, an unbidden eye glancing out the window. Creator of this seven-part web documentary on data mining, Brett Gaylor, narrates the invasion of your privacy throughout—very effectively making you grateful for the fact that, at the very least, advertising companies don't do voice-overs while mercilessly tracking your every online movement.