Position

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Biography

Dr Codrin Chiru has considerable experience in international marketing (e.g. Procter & Gamble) being a passionate practitioner and researcher of the interface among consumer, branding and strategic planning. He has had extensive research and work experience in emerging markets, particularly Eastern Europe, and has played a leading role in several multinational projects funded by the EU through the Framework Programmes for Research and Technological Development.

Chiru, C. and Calabro, G. (2012). Pricing Strategies and Business Alliances – A Comparative Integrated Study of the Fruits and Vegetables Markets from Italy and Romania, International Journal of Business Research and Management (IJBRM), Vol. 3 (2), ISSN: 2180-2165;

Chiru, C. (2009). Have Marketing and R&D Become a Threat for Consumer Health? The Case of the Romanian Soft Drinks Market, Proceedings of the 16th International Conference on Chemistry and Chemical Engineering (RICCCE 16), September, Romania, ISBN 978-606-521-349-4;