Media Coverage

By BloombergBusinessweek: Kyle Stock on May 19, 2014

For a 60-year-old mutant lizard, Godzilla still has plenty of blockbuster power.

The giant lizard’s latest eponymous film garnered a better-than-expected $93 million in U.S. ticket sales in its opening weekend and another $103 million from 64 overseas markets, the best international debut so far this year. Godzilla crushed in the U.K. and Russia, while Mexico—normally a tiny movie market—ended up as the movie’s third-biggest foreign box office, with $9 million in ticket sales.

By ScreenDaily: Wendy Mitchell on May 19, 2014

IMAX® has announced its first commercial theatre deal for Scandinavia, with Nordic Cinema Group.

The IMAX® in the SF Bio anchor multiplex at the Mall of Scandinavia in Stockholm will open in autumn 2015.

IMAX® president of EMEA Andrew Cripps told Screen in Cannes that in Nordic Cinema Group “we couldn’t pick a better partner…I hope it’s a relationship we can build on because Scandinavia is very important to us.”

By NPR: Elizabeth Blair on May 2, 2014

The Amazing Spider-Man 2 opens this weekend, and some moviegoers will pay up to $6 more to see it in IMAX, where the screens are bigger and the action should be more intense. "So real you can feel it in your bones," is how IMAX puts it. But is the IMAX at the multiplex the same as the IMAX you can see at the museum?

From underwater to outer space, IMAX has produced some astounding images of the natural world. One of the first IMAX films, To Fly, has been showing at the Smithsonian since 1976 and is still popular.

IMAX was co-founded in the late 1960s by a group of friends in Canada who had filmmaking and engineering experience. Large format films existed, but they wanted to revolutionize them. With public funding, they built special theaters with screens reaching six stories high and seven stories wide, surround sound and seats on a steep slope that put you even closer to the action. They used cameras with triple-width, 70 millimeter film — 10 times the size as what's used in ordinary cameras.

By USA Today: Laura Petrecca on May 2, 2014

Heading to an IMAX theater to catch the opening weekend of The Amazing Spider-Man 2? Try to sit about 80% toward the back, in the dead center of the theater.

"That's the sweet-spot seat," advises IMAX CEO Richard Gelfond.

The IMAX chief — who was once a law clerk, an investment banker and owner of a 99-cent dry-cleaning chain — visited USA TODAY's New York City studio to talk about the evolution of movie viewing and to share details on IMAX's international expansion.

IMAX theatres provide an enhanced movie going
experience perfect for field trips or a fun night out of
the house. IMAX movies can be enjoyed at any
number of IMAX theatre locations across the globe.
To date, nearly 1 billion people have enjoyed the
IMAX Impact at IMAX theatres around the world.
Here at imax.com you can find local IMAX theatres.
Learn about our unique 3D movie experience or check out the
latest movies.

IMAX®, The IMAX Experience&reg and IMAX Is Believing® are trademarks of IMAX Corporation.