The Sony SmartWatch 3 was one of the highlights of the show for the technology giant. The classy-looking stainless steel timepiece has a waterproof 1.6-inch 320×320 TFT LCD Transflective display, which is designed to be visible even in bright daylight.

The system runs off an Android operating system and is compatible with your Android phone, capable of linking and transmitting data from phone to wrist and back again.

One of the big bits of commercial news for Sony was the collaboration with Virgin Atlantic. Not a lot is known at this point, but Sony says that the partnership will enhance the travelling experience.

Sony also broadened its relationship with Android via the Lifelog app, a product that helps you set and record goals for fitness, health and more. Users can now access it on their browser by visiting www.lifelog.sonymobile.com.

Sony’s other exciting lifestyle product was the SmartEyeglass. They revealed SmartEyeglass Attach!, which is an attachment that can clip onto normal glasses and provide a soundtrack to a workout based on the activity being performed.

CES always throws up a load of fascinating new products and Sony was definitely at the forefront of that drive.