Sales Letters and Copy Writing

Small, simple sales proposals are often written in the form of a letter instead of as a separately bound document. The requirements for a sales letter or letter proposal are significantly different from their larger cousins. For example, copywriting plays a much greater role in sales letters. Since sales letters usually aren't written in response to an RFP, you can present your offering how you choose. Sometimes having so many choices and such little structure actually makes it harder for some people. So here are some tips:

Sometimes writing that first word or sentence is the hardest part. We generally advise people to plan and organize the messages they want to convey and let the words flow from the plan. Even still, it can be hard to get started. Here are a bunch of openers that you can use as inspiration to help get your creative juices flowing.

There are only 4 reasons why people decide not to buy from you. Once you understand the thinking behind each reason you can easily implement these proven strategies to neutralize their impact - and get a higher percentage of sales.

A few small changes in your sales copy can produce a big increase the number of sales you get from your web pages sales letters, and postcards. Here are 12 simple things you can do to improve the effectiveness of your sales copy - and increase your sales.

While one thing might motivate you and excite you enough to open your wallet and buy, there are other personality types who respond to different motivational factors. If you know the factors, you hold the key to copywriting success!

Simple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales letters, postcards and other marketing messages.