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ATP 001 – The 21 Reasons People Buy from You

Your client buys your services for more reasons than he “Needs” it. True, need is what got him to pick up the phone and call you and your independent contracting company. But, it is not the only reason.

In this podcast, we are going to explore the 21 Reasons People Buy from your independent contracting company.

Ray Edwards is an expert on Marketing and Sales. He is a Direct Response Marketer, and his clients include Tony Robbins, Jack Canfield, Armand Morin, and Matt Bacak. You can find out more about sales and marketing at RayEdwards.com

Buying is Emotional: “Even though people buy based on emotion, it is also correct to say they have reasons for buying. The reasons themselves are based in emotion.” – Ray Edwards

Pearl of Wisdom:

Psalm 90:12 “So teach us to number our days, that we may gain a heart of wisdom.”

Life is short. Let that motivate you to live life to the fullest.

Sales and Management Principles:

These are the same motivators that influence clients and team members. Morally use the influencers you can, and be warned of the influencers that can be harmful.

The 21 Reasons People Buy from You

Need

Competition

Sex

Meaning

Mission

Greed

Comfort

Experience

Pain

Fear

Significance

Connection

Love

Contribution

Control

Conformity

Loneliness

Anger

Prevention

Addiction

Power

“I am not suggesting you purposefully use these reasons as a way to manipulate your customers and prospects (TEAM MEMBERS). I am, however, asserting that understanding the motivations that already exist is key to your sales process (MANAGEMENT PROCESS).” – Ray Edwards

The PRESS PLAY Training Series by Service Excellence Training-

Please note that the dates on the podcast are different. The dates below are correct.

I am Todd Liles, and this is the professional side of my life. I LOVE this work. It is focused on giving HOPE and POWER to residential contractors. I follow Christ, I lead my family, and I write other good stuff at ToddLiles.com