Green Luxury

High-end names like BMW and Gucci are moving to boost sales by aligning themselves with environmental causes. All aboard the Chanel-branded Segway!

BMW WAS THE SOLE SPONSOR OF last month's season premiere of Mad Men, the lushly produced ad-agency cable drama set in Camelot America, a time when 5,000-pound Lincoln Continentals were driven proudly by the lucky elite and a decade before gas-mileage standards.

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The German car maker didn't use its coveted platform for a nostalgic look at BMW's racing glory of that era, or to tout its new models' thrilling...