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5 Comments on “DIGITAL COMMS: How #ourday helped tell the local government story”

“But maybe more important than that is the fact that it starts conversations and makes local government appear what it can be best. Human.”

So true.

I spent the day in our customer service centre and saw, first hand, the broad spectrum of cases they have to deal with (many of which not our direct reponsibility). Yes, the “system” is designed around workflow, but the calls are always about people and their stories, not process.

Thanks for this blog post Dan. And well done to you for a successful #10by10WM event earlier this week.

You won’t believe how emotional it was for the team here at LGA yesterday watching Twitter explode with all the marvellous stories from libraries to fire services; dog wardens to customer service desks. We had contributions from chief executives, councillors, comms teams and the all important frontline staff.

I could name so many councils and individuals (and we will be #ff as many as we can) but in particular, Cornwall for creating their own special hashtag – #CCourday – and Stockton who set up a dedicated Twitter handle for the day – @ourdaystockton

We’ve received requests to do it again next year and we (the collective local government) should. It started out as a Social Media Week campaign to get more of us using the media but ended up being much more about being (in Dan’s words) human.

[…] councils to think about what it means to be social media friendly and encouraging the debate. Recent campaigns like #ourday encouraging people who work in councils to share their day through Twitter gives me some hope that […]