The Rouse Company, founded by Hunter Moss and James W. Rouse in 1939, was a publicly held shopping mall and community developer from 1956 until 2004, when General Growth Properties Inc. purchased the company. They built the Eastfield Mall in 1967. An additional sign in the background advertises the local cinema, which was showing the movie Where Eagles Dare, starring Clint Eastwood and Richard Burton. Work Week was a precursor to Humanics-in-Action Day, which takes place every fall at Springfield College and reflects the school’s long tradition of community service. The 1969 Work Week was particularly ambitious and productive. As one of the kickoff events of a capital campaign led by Art Linkletter, the famous television personality, students hired themselves out to local businesses and individuals. Over one thousand students contributed more than three thousand hours of labor to the effort, and the contributed $34, 570.81, to the capital campaign. The funds raised helped build the new library, athletic fields, and science center. In the course of their labors, the students also consumed more than six hundred gallons of gasoline, six hundred gallons of coffee, and 1,600 doughnuts (all donated by local businesses and Springfield College staff).

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