4.
STATISTICS
300%
Risk of heart
disease for
smokers
150%
Risk of heart
disease after
1 year off.
0%
0%
Risk of heart
disease after
15 years off.
Risk of stroke
after 5-15
years off.
To quit from smoking has a signiﬁcant health impact

10.
INTERVIEW
Interview
name:
M F age:
cigs a day:
tell me about the last time you smoked a cigarette
General questions
“Tell me about the last time you smoked a cigarette”
how frequently do you buy them?
“How frequently do you buy cigarettes?”
“What's the best part of your smoking experience?”
“What's the worst part of your smoking experience?”
what's the best part of your smoking experience?
“Tell me about your smoking history”
“In which situations do you usually smoke?”
“Do you usually think about your health?”
what's the worst part of your smoking experience?

13.
Which campaigns against smoke do you remember?
INTERVIEW
notes:
Questions about campaigns

14.
INTERVIEW
“Short term goals are easier to
reach than long term goals”
“Negative messages are not effective”
“It‘s easier to quit together with someone else”
“I would like to have informations about my
cigarette consumption”
“I must feel in control and feel personally
responsible of my quitting”

25.
st
1 WEEK
+1
Counter
Everytime the user lights
up a cigarette using the
lighter, the counter
increases by one
Time
The phone then automatically
add the hour of the day...
Place
...and the location using the
phone GPS

28.
DAILY GOAL
8
Set daily goal
The app suggests a
goal based on your
data that you can
change anytime

29.
TOUCHPOINTS
LIGHTER
MOBILE APP
WEBSITE
://
Collects data about
number of cigarettes
by talking with the
app
Collects and displays
data, allows to set
goals and provides
support
Check your
activities in details