We all know the value of Regulars in the beer business. They come in monthly, weekly, or even daily—they're like a revenue baseline. Without them it would be hard to succeed.

But what if there was an easy way to increase that baseline? What if you could turn that monthly visitor into a weekly visitor? Or a weekly visitor into a twice-a-week visitor? The boost to your bottom line would be huge.

Enter the BeerMenus equivalent of a Regular: a Follower.

What are Followers?

Followers are people who always want to know about changes to your beer selection.

By clicking "Follow," these folks have opted into a phone and/or email marketing campaign coming from you. All you need to do is update your page. When you do, you trigger BeerMenus notifications to these folks about your updates.

These notifications come in the form of push notifications on customers' phones and via emails (which, as we recently investigated, is extremely valuable).

We recently sat down with Brittany Saxton, owner and GM at Bellefontaine, Ohio's Six Hundred Downtown. We talked about the local beer scene, how a world-class pizza place embraces craft beer, and how printed beer menus increased 600 Downtown's average bill size by $12.

Comments on DUBCO's Instagram post announcing their first pre-sale on BeerMenus.

We sat down with Destination Unknown co-founder Chris Candiano to talk about starting the brewery, expanding it, and how BeerMenus Beer Releases provides the best platform for their beer release pre sales.

A few weeks back I visited Jason Sahler, head brewer of Strong Rope Brewery. We talked beer, sniffed hops, and, in a surprisingly delicious twist, we tasted his very first homebrew. It was 15 years old.