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Infographic: How data is powering golf via trackers and analytics

The game of golf is being disrupted by data-hungry startups sucking up information. They provide fascinating insights into how to excel in this time-honoured sport. Explore the graphics to see how Microsoft Cloud is helping these firms raise the game to a new level.

THE AI CADDIE

CONNECTED CLUB

DOPPLER RADAR

SMART GRIP

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ARCCOS

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A CADDIE IN YOUR POCKET

Arccos automatically sends a player’s shot data to the Microsoft Cloud, then employs advanced analytics to help users identify patterns and refine tactics. These insights are merged with data for course mapping and weather, then combined with machine learning to create “the world’s smartest caddie,” which shows a player their optimal strategy on any hole in the world.