The Regents of the University of California, acting through its Los Angeles campus PurchasingDepartment (hereinafter “UCLA” or “University”) is seekinginformation

from qualified suppliers tosubmitresponses

for services outlined in

Section 3.0 below.

This RFI will be the basis for issuing an RFP to those service providers that submit a fully compliantresponse to the RFI and meet the minimum qualifying criteria as outlined in section3.

1.2

About the University of California

Known for academic excellence, the University of California (UC) is a large and complex Universitysystem

devoted to scholarship, research, and public service. The University of California systemcurrently has

10 campuses,

over 600,000 students and a workforce of over 150,000 with operatingrevenues of $11.5 billion. The campuses reside on 16,336 acres of land with an additional 150,000acres in the University natural reserve system.

1.3

About UCLA

The Los Angeles campus of UC (UCLA) is a public research university and a member of theAssociation of American Universities with an enrollment of 25,715 undergraduates,

12,883graduate students and 3326 faculty members. UCLA is located in Westwood Village in LosAngeles, about 5 miles from the Pacific Ocean and consists of 174 buildings

on 419 acres.Academic programs include a College of Letters and Science, 11

professional schools offering 118undergraduate and 205

post graduate degrees. The UCLA Library ranks among the top 10 in theUnited States and has 7.6 million volumes.Four alumni and five faculty have been awarded theNobel Prize.

Information about UCLA can be found at

http://www.ucla.edu

2.0

INSTRUCTIONS TO RESPONDENTS

2.1

Issuing Office and University Contact Information

This Request forInformation

is issued by the UCLA Purchasing Department. All communicationsconcerning this RFI, including any requests for clarification, should be addressed in writing to thefollowingUniversity Contact:

Bobby Richardson, SeniorBuyer

UCLA Purchasing Department

10920 Wilshire Boulevard, Suite 650

Los Angeles, CA 90024

Email:brichardson@finance.ucla.edu

The UCLA Purchasing Department is the sole point of contact for all matters related to thisRFI

and is the only office authorized to amend theRFI.

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2.2

RFI

Schedule

Suppliers interested in submittingresponses

to thisRFI

should do so according to the followingschedule. This schedule is subject to change according to the needs of the University.

EVENT

TIME (PST)

DATE

RFI

Issue Date

NA

10/12/2011

Deadline for

Notice of Intent

3:00 pm

10/19/2011

Last day for Respondents

tosubmit questions regarding theRFI

3:00 pm

10/19/2011

UCLA Response toRespondents

questions

3:00 pm

10/20/2011

Deadline for submission ofresponse

3:00 pm

10/24/2011

2.3

Restrictions on Communications

Respondents

are not permitted todirectlycommunicate with UCLA staff regarding this solicitation

attention of the University Contactlisted above (by email) in order toreceive any subsequentRFI

notifications, addenda, updates, etc. which may be issued.

2.5

How to Submit Questions Regarding theRFI

All inquiries and requests for clarification regarding thisRFI

must be submitted in writing byemailto

the University Contact. Questions are due by the date specified in theRFI

Schedule shownabove.

All inquiries should include:



theRFI

number



company name, address, contact name, email address, and phone number



clear and concise question(s) which reference specific section(s) or requirement(s) in theRFI

A list of all questions received by the University (withoutattribution) and the correspondingUniversity responses will be posted on the UCLA bid postings webpage atwww.purchasing.ucla.edu.

2.6

Amendments

to theRFI

The University Purchasing Department may issue addenda or amendments to theRFI

if and asnecessary prior to the deadline for submission ofresponses

and, at its own discretion, may extendthe deadline. Any such addenda or amendments will be sent by email to those who submit aNotice of Intent to SubmitResponse

and will also be published on the UCLA bid postings webpageathttp://www.purchasing.ucla.edu/portal/bids.cfm. Amendments will be clearly marked as such,numbered consecutively, and shall be made part of thisRFI. It is therespondentsresponsibility to check the UCLA bid postings webpage for any and allRFI

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amendments, etc. prior to submitting a response.

Except as

stated in this paragraph, no one isauthorized to amend any part of thisRFI

Responses mustprovide a complete response to all requirements stated in theRFI.Responses

should be prepared simply and economically, providing a straightforward, concise description oftherespondents

capability to satisfy therequirements of theRFI. Emphasis should be oncompleteness and clarity of content rather than preprinted promotional materials.

Responses

must be accurate; errors or omissions of a material nature will result in rejection of theresponse.Responses

cannot be altered or amended after the submission deadline.

Responses

should be organized in the format and order presented below:

2.8.1

Response

Signature Page

TheResponse

Signature Page (see last page ofRFI) must be signed by a duly authorizedcompany officer and submitted as the cover page to theresponse. The submission of asignedresponse

will confirm understanding and acceptance of all requirements, terms,and conditions of theRFI

unless specific exceptions are requested and alternativeprovisions are offered.

2.8.2

Executive Summary

This section should present an introduction and general description of the company’sbackground, nature of business activities, and experience relevant to thisRFI. Thissection should also provide a statement of

Respondent’s understanding of the majorobjectives of theRFI. The overview should contain a brief summary of theRespondent’sapproach to fulfilling the requirements, including a description of the salient features anddistinctive merits of relevant

products and/or services. The summary should be readilyunderstandable by non-technical persons at the management level and should be no morethan three pages in length.

2.8.3

Response to Technical and Service requirements

Respondent’sare to provide a complete response to each of the product and/or servicerequirements specified in theRFI

in order to demonstrate theRespondent’s capability offulfilling the stated requirement.

Responses must follow the order and format of the requirements presented in Section 3 oftheRFI

for ease of evaluation.

If theRespondent

cannot perform any part of the work as specified, this must be clearlystated in theresponse. Responses should indicate any deficiencies, enhancements, orother differences that exist between the proffered products and services and those whichthe University has described in its specifications.

are subject to disqualification, however, the University reserves the right atits sole discretion, to require theRespondent

to supply any missing

information.Responses

mustbe accurate; errors or omissions of a material nature will result in rejection of aresponse.

2.9

Qualification Standards

Respondents

must be able to demonstrate their current capability and possess a recordofsuccessful past performance in providing substantially similar products and/or services as thosespecified in thisRFI. Accordingly, prospectiveRespondents

must conform to the followingminimum qualification standards and provide the required information in order to be considered foraward.

2.9.1

responses

must include the company name, address, contact name, phone number andemail address, of at least three (3) reference accounts for whom theRespondent

served,within the last three (3) years, as primaryprovider of similar services for clients ofcomparable size and complexity to UCLA.

2.9.2

Respondents

mustcertify they have the

financial capability to complete the work specifiedin theRFI.

2.9.3

Respondents

must possess all trade, professional, or business licenses as may berequired in order to complete the work specified in theRFI

In addition to the information required above, University may request additional information eitherfrom theRespondent

or others, to verify theRespondent’s ability to successfully meet therequirements of thisRFI.

3.0

SERVICE REQUIREMENTS

3.1

Proposed Project

This document describes the scope of services whichwill be provided to theUCLAFOCUSCENTER

(“Client”) under this Statement of Work.

3.2

Summary

FOCUS Request for Information-Mobile Game Application Development

FOCUS is issuing this Request for Information (RFI) for informational and planning purposes tobetter understand current and future market solutions, availability of services, industry bestpractices, technical characteristics and functionality of information technology services, and toolsand product’s capability for enhancing and/or extending FOCUS’ efforts to develop a softwaredevelopment contract for a mobile game application.

The results of this RFI will

be used to develop a short list of service providers to receive an RFP forthe FOCUSMobile Game Application Development

3.3

Background of the Organization

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Developed at the University of California, Los Angeles (UCLA) and Harvard School of Medicine,FOCUS is a family-level resiliency training program designed to assist military families in dealingwith concerns related to the challenges of military life.

FOCUS

is based

on leading evidenced-based family intervention models for at-risk families, andaimsto enhance family cohesion, and strengthen parent-child, marital, and co-parentingrelationships by helping families develop a shared understanding of past experiences and buildingskills such as: emotional regulation, communication, problem solving, goalsetting, and managingtrauma and loss reminders. FOCUS has successfully provided services to thousands ofparticipants at dozens of sites and continues to expand, including new online availability throughFOCUS World, for those who are remotely located.

FOCUS World

is an interactive, online educational tool that helps military families become strongerin the face of challenges by providing both parents and kids a fun place to learn and practiceimportant skills, such as emotional regulation, communication,

and goal setting. It offers a varietyof educational activities that families can do together in addition to a private place for parents andkids to chat online. FOCUS World also provides brief videos on how to deal with commonchallenges, and downloadable handouts of education information and activities for military families.

3.4

Project Scope

FOCUS is looking to develop a mobile application for IPhone and Android platforms. The purposeof the application will be a game. The game will act as a portal to our websitewww.focusproject.org

and to FOCUS World. Although the game will not be based on FOCUSWorld, the overall narrative and skills taught will be similar. The target audience for this new appwill be,

primarily, military kids under the age of 18 (currently non-specific to particular age ranges).

Our future plans include the possibility of a second mobile app, a type of mental health/self-careapp that encourages positive health outcomes for military families.

3.5

Requirements



Our game app should have the primary objective ofentertainment



Interface should be flexible and intuitive to children of various ages



Game must reflect the standards of current market research on mobile game apps for children



The app must provide a portal/gateway towww.focusproject.org

and FOCUS World



Games must have consisting branding, design aswww.focusproject.org

and FOCUS World(colors,narrative, skills taught)

FOCUS requests that all parties with interests in game and mobile application development as wellas experience in the field of military families and an interest in collaboration with FOCUS to pleaserespond to our Request for Information.

3.6

Responses

This is a request for information only and does not constitute a work order or commitment byFOCUS to procure services.

Responses should be structured to reflect the nature of the request and focused on topics outlinedwithin.

Inclusion of a summary of respondent qualifications and demonstrated expertise isencouraged.

Responses are expected to be short. Respondents are encouraged to submit concepts and highlevel designs of statements of approach, regardless of their ability

to cover the complete scope ofthis endeavor. Responses which focus on specific areas of the scope outlined rather than theUCLA RFI # MMBJR–

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entirety are welcomed but should include a clear accounting of the scope they are intended tocover.

Only concepts using established and industry standard technologies will be considered. Evidenceof prior success, precedents, and measurable impacts will be valued.

3.7

Key Questions

Respondentsshall

use the following questions to structure a brief submission.Additionalinformation may be included in

your response.

1.

Describe your experience with gaming, as well as mobile app development.

2.

Have you ever developed a game for a specific population/audience and/or games geared towardparticular age groups?

3.

Explain how you thinka game developed for a child in a military family might differ from a gamedesigned for the general public.

4.

Describe features that you would implement in the design of this app to accommodate thisparticular audience.

5.

Detail your general experience in the area of military or military families and your companiesunderstanding of the challenges faced by these specific populations (address the effects ofdeployment and reintegration on children of military families).

6.

If you have no experience with military families, how would you go about conducting marketresearch with this audience?

7.

One of the goals of FOCUS is to increase family cohesion; explain how you could frame theapplication so that in addition to entertaining children, it would also be engaging

to parents andcreate dialogue within the family

8.

How would you integrate these key components of FOCUS World into a mobile game: emotionalregulation, goal setting, and communication?

9.

How would you ‘bridge’ this mobile application to FOCUS World? (The bridging does not have tobe based on functionality, but can be connected by a narrative instead.)What key risks oropportunities would you consider important for FOCUS Project to understand in the developmentof a mobile app game for children of military families?

10.

What recommendations would you make to FOCUS project in the period before and after theplanned launch, in terms of campaign strategies as well as evaluation of the app’s success?

11.

Where is your company located?

12.

If not local to Los Angeles, please describe how you would mitigate communication difficulties andaddress risks when working in geographically dispersed teams?

13.

Is your company comprised of all in-house staff or do you plan on subcontracting parts of theproject?

14.

If you plan on using subcontracts, what aspects of the project will be not be produced in-house?

How many mobile applications have has your company developed?

15.

How does your experience position the company to lead this project?

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4.0

EVALUATION OFRESPONSES

Responses

will be evaluated using the following method:

4.1

Format Review (isresponse

“Responsive”?)

Responses

will be reviewed for completeness and conformance to the RFI

requirements.

Responses

may be found non-responsive if any of the required information is not provided

or theresponse

is not within the plans and specifications described and required in theRFI.

Anyresponse

found to be non-responsive will receiveno further evaluation.

4.2

Determination of eligibility (isRespondent

“Responsible”?)

In order to be considered, the University must determine that theRespondent

meets theQualification Standards, i.e.:



has the necessary breadth of experience to provide the types and level of products andservices required by the University;



has the financial stability

and resources needed to support the required types and levels ofservice in both quality and quantity.

4.3

Quality Point Evaluation

Eligibleresponses

will be examined by a University evaluation team and scored

using a qualitypoints system. The intentof the evaluation process is to determine, through application of uniformcriteria, how effectively the proposed products and/or services satisfy the University’srequirements. In addition to material provided in theresponse, the evaluation team may utilizesite visits, or may request oral presentations, additional material, information, or references fromthe Supplier and others. The evaluation team will assign quality point scores to eachresponse

using the criteria listed below. The points assigned by each evaluator will be added together todetermine the total quality points for eachresponse.

Criteria that will be used to evaluateresponses

for quality points include:



Qualifications of firm, specifically identifying strategic planning for similar

projects





Qualifications of proposed project staffing;



Facilitation expertise;



Vendor past performance on similar projects; and



Approach to service requirements and deliverables defined in Section 3

Responses

must meet or exceed a pre-determined

(70%)

minimum number of quality points inorder to be considered for

the RFP. Anyresponses

that are found to be administratively ortechnically non-responsive are subject to immediate disqualification

5.0

GENERAL CONDITIONS

5.1

Rejection ofResponses

The University reserves the right to rejectresponses

which are non-responsive, including, withoutlimitation,responses

which contain the following defects:



Late or incompleteresponses;



Failure to conform to the rules or requirements contained in theRFI;



Failure to sign theresponse;

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

Responses

which contain false or misleading statements, or which provide references whichdo not support an attribute or condition claimed by theRespondent.



Proof of collusion amongRespondents, in which case allresponses

involved in the collusiveaction will be rejected;



Noncompliance with applicable law, unauthorized additions or deletions, conditionalresponses, incompleteresponses, or irregularities of any kind which may tend to make theresponse

incomplete, indefinite or ambiguous as to its meaning;

5.2

Errors and Omissions

If theRespondent

discovers any discrepancy, ambiguity, error, or omission in thisRFI

or anyrelated documents, theRespondent

should notify the University immediately and requestclarificationor correction. Any such errors or omissions, if verified by the University, will becorrected by written addendum to theRFI

5.3

Brand

Names

Any reference to brand names and/or numbers in the solicitation is intended to be descriptive, butnot restrictive,

unless otherwise specified. Responses

offering equivalent items meeting thestandards of quality specified may be considered, unless otherwise specified, providing the bidclearly describes the article offered and how it differs from the referenced brand. UnlessRespondent

specifies otherwise, it is understood that theRespondent

is offering a referencedbrand item as specified in the solicitation. The University reserves the right to determine whether asubstitute offer is equivalent to and meets the

standards of quality indicated by the brand namereferences, and the University may require the supply of additional descriptive material and asample.

5.4

Response

Preparation Costs

All costs incurred in the preparation and submission ofresponses

and related documentation,includingRespondent

presentation to UCLA, will be borne by theRespondent.

5.5

Response

Validity Period

Allresponses

shall remain valid and subject to University contract award for a minimum of ninety(90) days following theRFI

closing date.

5.6

Clarification ofResponses

Prior to contract award, the University may, at its sole discretion, seek clarification from anyRespondent

regardingresponse

information and may do so without notification to any otherRespondent.

5.7

Post-Qualification and Site Visit

Respondents

who have not been pre-qualified as a supplier to the University will be subject topost-qualification. Qualified status is based on such factors as financial resources, pastperformance with the University of California, delivery capability, experience, organization,personnel, technical skills, operations controls, equipment, warehouse facilities, quality control,and other related factors which may be an indicator of a supplier's ability to perform.

These itemswillbe included in the RFP.

5.8

Disclosure of Records

Allresponses, supporting materials, and related documentation will become the property ofUniversity.

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This Request forResponse, together with copies of all documents pertaining to any award, ifissued,shall be kept for a period of five years from date of contract expiration or termination andmade part of a file or record which shall be open to public inspection. If theresponse

contains anytrade secrets that should not be disclosed to the public or used by University for any purpose otherthan evaluation of your approach, the top of each sheet of such information must be marked withthe following legend:"CONFIDENTIAL INFORMATION".

All information submitted as part of theresponse

must be open to public inspection (except itemsmarked as trade secrets and considered trade secrets under the California Public Records Act)after the award has been made.

Should a request be made of University for information that has been designated as confidentialbytheRespondent

and on the basis of that designation, University denies the request for information;theRespondent

shall be responsible for all legal costs necessary to defend such action if thedenial is challenged in a court of law.

5.9

Conflict of Interest

By responding

to thisRFI, theRespondent

certifies that no officer or employee of University hasany financial interest, direct or indirect, in the bidding firm. Any question, which may arise duringthe performance of this agreement regarding apossible conflict of interest, shall be referred toUniversity for adjudication.

5.10

Marketing References

The successfulRespondent

shall be prohibited from making any reference to the University, in anyliterature, promotional material, brochures, or

sales presentations without the express writtenconsent of a University officer with the appropriate delegated authority in accordance withUniversity of California policy regarding the use of the University’s Names, Seals, and Trademarks(seehttp://www.adminvc.ucla.edu/appm/public/app_0110_0.html

)

5.11

Insurance Requirements

Respondent

must certify they can comply with the attached University insurance requirements.

5.12

Ethics

Seller shall comply with University policies on gifts and gratuities. Seller shall exercise reasonablecare and diligence to prevent any action or conditions that could result in a conflict with theUniversity's interest. During the term of the Contract, Seller shall not accept any employment orengage in any work that creates a conflict of interest with the University or in any waycompromises the work to be performed under the Contract. Seller and/or its employees shall notoffer substantial gifts, entertainment, payments, loans, or other consideration to the University'semployees, their families, other contractors, subcontractors, and other third parties for the purposeof influencing such persons to act contrary to the University's interest. Seller shallimmediatelynotify the University of any and all such violations of this provision upon becoming aware of suchviolations.

5.13

Confidentiality

Contractor, its officers, agents, employees, and consultants shall hold in confidence anyinformation or materials identified as proprietary and/or confidential to UCLA or to any third party,to which Contractor may have access to in the course ofthis RFI.

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Contractor shall not disclose or authorize disclosure to others, or use for its own benefit, suchconfidential information or materials without the express written consent of UCLA or any third partyowner.

This obligation for non-disclosure shall survive this Agreement and continue until such confidentialinformation or materials are otherwise legally obtainedor placed in the public domain.

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6.0

NOTICE OF INTENT TO SUBMIT RESPONSE

--

MOBILE GAME APP

DUE

DATE:

RE: UCLARFI

NO. #

MMBJR

–

2011-021

PLEASE PROVIDE THE FOLLOWING INFORMATION FOR THE PERSON WHO WILL BE THECOMPANY’S PRINCIPAL CONTACT FOR MATTERS REGARDING THE ABOVERFI.

NOTE : THIS FORM IS FOR INFORMATIONAL PURPOSES ONLY AND DOES NOT CREATE ANOBLIGATION TO RESPOND TO THERFI.

Company Name and Address

Signature of company representative

Printed name

of company representative

Title

Direct Tel. No.

Main Tel. No.

Main Fax No.

Email Address

Please return this notice by email to:

brichardson@finance.ucla.edu

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7.0

RESPONSE

SIGNATURE PAGE

Respondents

must sign where indicated below and submit this sheet as the cover page in order tovalidate theirresponse.

AUTHORIZED SIGNATURE:

Theresponse

must be signed with the full name and address of theRespondent; if a co-partnership, by a member of the firm with the name and address of each member; if acorporation, by an authorized officer thereof in the corporate name. The below-named individual,submitting and signing thisresponse, verifies that he/she is a duly authorized officer of thecompany, andthat his/her signature attests that all items and conditions contained in this Request forResponse

areunderstood and accepted.

CERTIFICATE OF CURRENT COST OR PRICING DATA:This is to certify that to the best of myknowledge and belief the

cost or pricing data submitted to the University of California in response to thisRequest forResponse

is accurate, complete and current as of the date of execution of this certificate. Ifany cost or price furnished is incomplete, inaccurate or not current as certified, resulting in an increase ofany price, including profit or fee, then such price or cost shall be reduced accordingly and the Universitymade whole retroactive to the commencement date of the contract that may result from this solicitation.

As a supplier of goods and services to the University of California I/we certify that racially segregatedfacilities will not be maintained nor provided for employees at any establishment under my/our control, andthat I/we adhere to the principals set

forth in Executive Order 11246 and 11375, and undertake specificallyto maintain employment policies and practices that affirmatively promote equality of opportunity forminority group persons and women, to take affirmative steps to hire and promote women

and minoritygroup persons at all job levels and in all aspects of employment, to communicate this policy in bothEnglish and Spanish to all persons concerned within the company, with outside recruiting services and theminority community at large to provide the University on request a breakdown of our total labor force byethnic group, sex, and job category, and to discuss with the University our policies and practices relatingto our affirmative action program.