Union Cycliste International (UCI)

The brief

The Union Cycliste International (UCI) is the governing body for cycling worldwide. As part of its efforts to grow cycling worldwide UCI wanted to take steps to further improve its relationships with (potential) host cities. TSE Consulting was asked to review how international cycling events are marketed and promoted to potential host cities around the world.

Our response

TSE, over a period of six months, assisted the UCI in reviewing the positioning of its events towards cities as well as the bidding process. The first phase of the project consisted of research and analysis regarding the events’ bidding positioning and strategic recommendations for UCI regarding the development of a bidding concept that is attractive for host cities and meets their needs in terms of event hosting and social objectives. During the second phase of the project, TSE has supported the UCI in further strengthening the on-going communication made to cities with the aim of increasing interest from cities, big and small, in hosting international cycling events.

From the client

“Host cities are invaluable partners for us. TSE’s experience, understanding and global network of city contacts has been invaluable and I am confident that with their help we are taking the right approach as we move forward.”
Cyrille Jacobsen
Marketing Director, UCI
Lausanne, October 2015

Cyrille Jacobsen Marketing Director, UCI

2015-10-23T08:52:04+00:00

Cyrille Jacobsen Marketing Director, UCI

“Host cities are invaluable partners for us. TSE’s experience, understanding and global network of city contacts has been invaluable and I am confident that with their help we are taking the right approach as we move forward.”

More examples of client assignments

“Cleveland continuously looks for ways to increase its position in the rapidly changing sports marketplace. We hired TSE to assist us in developing strategies and identifying targeted NCAA events with the greatest opportunity for success. With a systematic approach in place, we believe our bid efforts will result in unprecedented success during this bid cycle.”

“Buffalo continues to transform and reinvent itself. Our infrastructure and resources are changing at a rapid pace. We hired TSE to assist us with a 10-year events strategy which is being used by multiple organizations as we work to better position ourselves in this rapidly changing sports environment. The direction and guidance provided is allowing us to move forward with a plan to invest in capital improvements and a focus that will allow us to target events which are a match for our assets and resources.”

“The Emirate of Abu Dhabi is already one of the world’s leading sport event hosts. Securing the right to host the 2020 FINA World Championships helped to reaffirm this position. TSE was instrumental in this success, bringing a unique understanding of the sport event landscape, a strong influence in the international sport industry and an extensive experience in successful bid campaigns.”

”TSE has sat next to us for a lot of major decisions throughout the entire bid process. They have been an excellent sounding board, qualifying a lot of decisions with an external, well informed and interesting point of view. Their assistance has been key in our success.”

“As the island of event, we have great sport ambitions. However, in order to ensure that we achieve our goals we needed the right partner to help us deliver. TSE’s knowledge and experience within the international sport landscape provided us with the right formula to reach our goals.”

“Host cities are invaluable partners for us. TSE’s experience, understanding and global network of city contacts has been invaluable and I am confident that with their help we are taking the right approach as we move forward.”

“We have strong ambitions for the future of Turkish sport. Throughout this project, we have learned a lot from other high-performing NOCs and explored various opportunities to implement some of the best practices. We thank TSE Consulting for being a strong partner in this pursuit of excellence.”

“We have big ambitions in terms of hosting national and international sports events, but we are equally ambitious in terms of wanting to make sure we optimise the impact they will have for Dubai. We are developing new tools that will assist us in assessing and creating synergy between all of our activities. We are pleased to have TSE Consulting with us as we take this next step.”

“TSE Consulting was able to deliver a clear and useful strategy to us in a short amount of time based on their experience. Their understanding of the IAAF’s needs, coupled with a strong methodology that enabled them to understand
our needs was fundamental to the project. We now have a clear way forward for developing Athletics in Asia.”

“We need to transform our organisation and our sport to ensure a stronger future and to become a better partner for the Olympic Movement. A long term strategiy is exactly what we need right now. TSE Consulting was recommended and their extensive experience working with other international sports organisations speaks for itself.”

“Since our inception in 2002, GCSC has secured more than 270 new sporting events for the Columbus community. Our continued success will be predicated upon identifying and securing events that meet our broad, community-based objectives. TSE has helped us formulate, fine-tune and execute our events strategy, guiding us into the next decade.”

“It is incredibly inspiring, and a privilege for everybody in the Turkish Swimming Federation, to work with the TSE Consulting sports performance team and project leader Bob Bowman. This project is as important for Turkish sport as a whole as it is for swimming.”

“The arrival of Steve Roush and TSE Consulting will bring an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games will certainly be very useful. His presence will add to the planning being done by the Brazilian Olympic Committee, together with the national federations, for the next Olympic cycle.”

“The Qatar Women’s Sport Committee has made tremendous efforts for women’s sport over the last few years and we don’t plan to slow down. Our work has enabled Qatari women to play a much bigger role in society and widen their opportunities. We are pleased to be working with TSE Consulting as their experience in strategic planning within the specific context of the region and with women’s sports is very valuable.”

“To help us fulfill our vision to become the best sports federation in Denmark, we have asked TSE Consulting to conduct a thorough analysis of our organization and services. For us TSE Consulting was the obvious choice on behalf of their deeply analytical skills and unique expertise in change management in sports organisation.”

“Since working with TSE we have already celebrated our first success as we won the right to host the 2018 World Team Table Tennis Championship. We are confident that we can host more international events in the future and we will put all of our efforts into doing so.”

“During a short and very intense bidding process, TSE proved to be a fantastic partner and excellent source of knowledge throughout the whole campaign. They helped us develop and communicate our plans in a way that made our bid really stand out.[1]”

“The vast experience and know-how TSE Consulting brought to our team has been invaluable to this great success.[2]”

“Manchester is a truly unique city when it comes to sport. A potential regional sports hub would further add to the economic development of Manchester. We are happy to be working with TSE Consulting as they have a unique understanding of the sports market, both national and international. This provides an educated perspective and an efficient way of working, allowing the project to move quickly.”

“TSE’s understanding of the sport world helped us in shaping our hosting strategy for years to come. In particular, their understanding of the sport of
Athletics helped us develop a very strong and convincing narrative for the 2016 European Athletics Championships. We won, and this great success is now a key stepping stone for our Olympic ambitions.”

“We were looking to work with a team whose experience and expertise in creating successful communication campaigns would help us to highlight our strengths and expand the reach of our message. We found a great partner in TSE Consulting; their professionalism and dedication were instrumental to our success.”

“Pittsburgh has become one of the most important sports cities in the United States, with storied professional franchises, state of the art venues and numerous NCAA collegiate institutions. These community partners are important and we know the important role they will play in our continued growth. We look forward to our work with TSE as we formulate a long-term strategy that will serve not only Pittsburgh but the surrounding area.”

“In 2017, Canada will celebrate its 150th anniversary – as the Capital, we have ambitious plans to make sure that it is celebrated in style. We are thrilled to be working with TSE whose knowledge and experience are invaluable as we step into this highly competitive market.”

“With their experience in sport and previous assignments for the Ministry, we chose TSE Consulting as project leader of the evaluation. We are confident that TSE will live up to our expectation and deliver a thorough analysis of how to further the participation in grassroots sport in Danish municipalities.”

Bente Skovgaard Kristensen
Head of Sports Division,
Ministry of Culture and Sport, Denmark

“TSE helped us approach event selection, bidding, and hosting in a more comprehensive way which maximizes our resources. With their guidance, we have developed an ambitious plan which will continue to make Edmonton a destination of choice for leading sport federations and organisations.”

“It needs to be clear to host cities the value of hosting one particular event over another. We need to be able to clearly communicate the value of our SportAccord Multi-Sport Games. We chose to work with TSE Consulting because of their unique understanding of both the sports world and the public sector. We are confident that TSE will help us to improve the ties between SportAccord and host cities.”

“Swiss Olympic has become a service oriented organisation. We have many different stakeholders that each have different expectations and our staff need to be ready to provide quality services at all times. Because of their understanding of our industry, TSE is the company that can help us improve these specific skills.”

Judith Conrad Head of Development and Training, Swiss Olympic Association

“We approached TSE Consulting because of their strong track record. Their advice and assistance during this campaign has been invaluable. Under tight deadlines and intense competition they delivered a winning bid book and final presentation and all of the right communication in between. They played a vital role in securing us the event.”

“TSE Consulting was instrumental in the development of our very convincing bid communication. They enabled us to develop and structure our communication strategy in a way that made our bid unique, outstanding and successful.”

“TSE enabled us to structure our bid plan and communication strategy in a way that we could make it clear to the IAAF that our bid was an extremely strong one. We are very proud that the message got through so successfully.”

“TSE Consulting was chosen to help the IAAF with its long term strategic plan for the sport of Athletics because of its knowledge and experience within international sport and its ability to manage a global project of such magnitude.”

“With both their understanding of the challenges a sports organisation faces everyday and their experience of developing training sessions for sports administrators, TSE provided us with an adequate educational scenario and content responding to the real needs of the associations.”

“TSE was a great help in the coordination and execution of this assignment. Not only did they demonstrate a keen sense of understanding of our organisation and the sports industry, but also produced a well-crafted profile.

“The World Championships helps us to showcase bowling on an international stage and also gives us an opportunity to build relationships with host cities from around the world. When the event is over, we want to be able to leave behind a strong emotional attachment between bowling and the surrounding community. We believe that TSE can help us to achieve that goal.”

“We chose TSE Consulting because of their specific knowledge and deep understanding of improving global recognition of sport organisations, and we are confident that we will benefit from their expertise.”

“Our discussions with TSE surrounding the Universiades have been positive and inspiring. I am excited about building new relationships with cities and the future enhancement of our event. TSE’s experience and knowledge is an invaluable step forward for FISU.”

“TSE has helped numerous sports organisations and sports cities to implement online surveys with sound survey methodology and we are confident that we will benefit from their expertise for the purpose of our study.”

“The United States Bowling Congress continually seeks ways to serve its members more effectively during its two major annual tournaments. We think that TSE can help us improve our bidding process and bring even stronger ties between the USBC and its host cities.”

“We approached TSE because of their capacity to bring academic knowledge together with hands-on experience that they turn into meaningful tips for our students. We are glad to have them on board every year to leverage on their expertise for the development of the FIFA Master.”