In what may be one of the best pieces of advertising and virtual reality to date, Ubisoft has announced the Nosulus Rift, a device that will allow Gamscom attendees to experience a nasal virtual reality experience when playing South Park: The Fractured But Whole at the convention (17-21 August, Cologne, Germany).

Exclusively available at events (for now anyway), the Nosulus Rift sits across the wearer’s nose and releases a fart smell when farts occur in-game.

According to the trailer for the Nosulus Rift, Ubisoft brought in perfume creators to perfect the “Fartgrance”.

South Park: The Fractured But Whole releases on December 6 for PC, PlayStation 4 and Xbox One.