Chris Abraham makes clear that Google's latest update of its search algorithm, dubbed Hummingbird, requires study. But the essence at the heart of the flower is that Google is giving search preference to real people producing authentic content. "It's a tacit tiering of the internet: real-name-verified authored content and everything else."

We offer Chris' post "How to Register Your Authorship With Google" as a helpful introduction to Hummingbird's approach to insuring web authenticity. To be ranked well by Google, oh ye real persons, study on!

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.