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All posts filed under: Experiential Content

Hosted by Jake Millar – Unfiltered’s first event Unfiltered Live debuted in Auckland on 11th November 2016 to present world class speakers inspiring the next generation of business leaders. The event circled around the theme: Grow, Innovate and Disrupt placing the focus on high-growth, rapid innovation and corporate disruption on New Zealand startups and entrepreneurs.

“More than 3,000 women are diagnosed with breast cancer every year in NZ. Kiwi women need our help so we’re asking all walkers to consider fundraising to help fund research, education and support programmes. 100% of the money you fundraise will change lives!” – NZBCF, Pink Star Walk Did you know you that you can make a difference by wearing pink and taking a walk under the stars? Pink Star Walk is an annual event held nationwide in New Zealand to raise funds for research, support programmes and education to help women battling breast cancer. You can read more about uses for funds raised here. NZ Breast Cancer Foundation and Estee Lauder Companies hosted the event in such a manner where attendees can paint the town pink but also present so much compassion, support and love for those who are facing breast cancer. Over 2000 supporters brought out their infectious spirit to celebrate life whilst commemorating those who were lost fighting breast cancer.

Being high-traffic locations with a diverse and international mix of consumers, brands see airports as an interesting setting for marketing campaigns. Wellington Airport discovered a successful mechanic to grab attention from busy daily travellers within the airport terminal space.

Experiential projects immerses customers to experience the brand beyond traditional advertising with on-ground customer engagement or face to face connection with the product or service. It is a great strategy to develop customer conversations to trust which ultimately builds on positive brand impact. The pressure on the market is to make it cost-effective and demonstrate return on investment. Experiential is not a tactical option but should be a planned necessity. Consumers today are extremely savvy and only respond to brand authenticity. With the rise of social media, experiential marketing can now be a hybrid strategy of connecting with your audience on-ground and online.

Earlier this year, Roy Morgan Research, announced the winners 0f New Zealand Customer Satisfaction Awards where Volkswagen won Car Manufacturer of the Year. Working with them at Fieldays 2016, we saw how much care goes into customer experiences. Fieldays, Hamilton is one of the biggest days of the year to showcase cutting edge technology for agriculture and engage with the rural community. Companies around the country gather to display and sell their best products and services. With over 1000 exhibitors competing for attention and a high sales target, Volkswagen needed to do something special to stand out. With customer experience as the biggest priority, VW created a very welcoming space and stayed away from hard-selling techniques. Their presence at Fieldays was infused with the brand values making their tent a place for customers to feel their hospitality. This resulted in skyrocketed sales and brand loyalty. On top of that through content and shares, there was a lot of social engagement beyond the event from those who couldn’t make it to Fieldays. Everyone who stepped into the tent from vendors, suppliers, organisers, customers and the …

Non for profits have the difficult task of sending their messaging out to their audiences. It is especially hard with social media saturated with clutter and paid advertising. Interlike allows these organisations to create meaningful relevant content that cuts through that space. Content created are instantly shared into social serving as a bridge to connect organisations that do amazing things with those that want to hear about them.