The survey questioned law firms about increasing pressures in the marketplace and what they were doing to set themselves apart from their competition. During March-June 2017, 160 legal marketing and business development leaders, including 40 Am Law 100 Chief Marketing Officers / Chief Business Development Officers (“C-Levels”) were surveyed about their marketing and business development structures, strategies, tactics, measurements and more. This year’s results prove that the leading marketing and business development departments are seeing the opportunity to be agents of change and are helping their firms chart new paths to improve strategy execution, differentiate, and thrive.