Gillette aim for some of Spectre’s sheen

I can’t decide whether it’s a testament to their power and reach, culturally, or a reflection on the inescapable joined-up nature of modern consumerism, but Bond films are now as synonymous with the partnerships they foster as the stunts and Bond Girls they feature.

The latest brand to announced an association with the franchise is Gillette who have linked up with Spectre, the eagerly anticipated 24th installment in the 007 saga, to produce Bond themed gift sets. There’ll also be a some TV spots and Bond costume designer Jany Temime will we providing some style tips from the Gillette Twitter account on Oct 10th. It’s all about having a little of that lustrous Spectre sheen rub off on the brand, of course, but since P&G, who own Gillette, are also behind the James Bond 007 fragrance brand, it’s a more predictable fit than you might think.