PEUGEOT launches the PEUGEOT 301 in China

PEUGEOT launches the PEUGEOT 301 in China and accelerates its development in the biggest automobile market in the world

PEUGEOT is taking the opportunity of the Canton (Guangzhou) Motor Show to launch the PEUGEOT 301 and announce the arrival of the new 2008, sales of which will start in April 2014. As an introduction to the opening of the motor show on 21 November, PEUGEOT officially launched the PEUGEOT 301, during a national launch convention that brought together more than 1,000 guests from the press and the dealer network at the Asian Games Stadium at Canton on 19 November. With the launch of the PEUGEOT 301, built at the Wuhan plant, PEUGEOT widens its range with an affordable and satisfying product that meets customer expectations, centred around practicality in use, multi-role ability and a rational approach to purchase.In this way, PEUGEOT expects to continue its strong acceleration in China.

Launch of the PEUGEOT 301 in China

The PEUGEOT 301 bears all of the marque’s contemporary styling cues. It has been adapted by the close collaboration between the design centres at Vélizy (France) and Shanghai to create a homogenous and coherent whole, so as to meet the specific demands of Chinese customers.

With this new launch, DongFeng Peugeot now offers the most diverse range ever offered by the marque, to feed its aspirations for growth, the development plans for the marque and for its dealer network.

The Peugeot 301 is a car that illustrates perfectly the harmony that exists between the PEUGEOT marque’s world strategy and DongFeng Peugeot‘s strategy of development for the Chinese market.

PEUGEOT at the Guangzhou International Motor Show

The Guangzhou International Motor Show is the second most important motor show in China, after Beijing and Shanghai, which alternate from one year to next.

Once again this year, DongFeng Peugeot will create a sensation with the reveal of the PEUGEOT 2008, built locally at Wuhan and which will be launched in April 2014.

On a 1190 sq. m. stand presenting 14 cars, DongFeng Peugeot is exhibiting the youngest and widest range in its history in China, an expression of French allure with a complete vehicle offering: 301, 307cross, 308, 408, 508, 3008 and the imported 2008, 4008, RCZ and 308 CC vehicles.