Tesla Model 3: The unconventional game changer

by The Media Store

The Tesla Model 3 was unveiled last week, with the new price point of $35,000 USD making it a serious competitor for any hybrid or EV models in the market – no longer is Tesla a car just for the elite. With pre-orders for the new Model 3 surpassing 300,000, astounding considering it doesn’t enter the market until the end of 2017, it is now time for the automotive industry to take notice.

Our take

Numerous fan-made Tesla “ads” have surfaced online, with Tesla responding by re-tweeting the user generated content, reinforcing & growing the “Brand Love”. With the Model 3 product offering breaking through into the mass market, Tesla’s ability to create scale through earned & owned channels will grow even more exponentially.

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