Communication and media advocacy

Keystone Moldova's purpose is to promote and develop an inclusive community environment by changing the attitudes and behaviors of the population towards persons with disabilities, as well as promotion of Keystone Moldova activities related to social inclusion of persons with disabilities.

Keystone Moldova carries out the following activities in order to promote and develop an inclusive community environment for persons with disabilities:

Design and implementation of communication strategies and campaigns aimed at promoting the social inclusion of persons with disabilities. Keystone Moldova implements communication campaigns on their own, as well as in partnership with other organizations at national and international level. Communication campaigns address various issues, such as: inclusion of children with disabilities in educational institutions, labor inclusion of adults with intellectual and psychosocial disabilities, eradication of stereotypes about persons with disabilities and their community living, collection of funds for deinstitutionalization and insurance of community living of persons with disabilities etc. Communication campaigns include various activities, messages and materials based on different target audiences' information interests and needs. Keystone Moldova uses in communication campaigns: posters, brochures, video and audio spots, postcards, narrative stories told by persons with disabilities or their caregivers, Forum Theater, Photo Voice, self-films etc.

Distributing the information regarding Keystone Moldova activities on social inclusion of persons with disabilities through the social, national and local media. Keystone Moldova promotes its activities through the organization's website, Keystone Moldova Facebook (external website) page, Keystone Moldova blog (external website), as well as through other social media. The journalists from different media are invited to various events organized by Keystone Moldova. Keystone Moldova develops and distributes press releases and other informative materials on social inclusion of persons with disabilities at those events.

Strengthening the capacities of journalists to communicate with and about people with disabilities. Keystone Moldova organizes trainings for journalists from different media to develop their communication skills with and about people with disabilities. In this context Keystone Moldova has developed a Guide for journalists to communicate with and about people with disabilities, posters and leaflets on this topic, which have been distributed at national and local media.