Month: May 2019

It is undeniable that the digital era we are in now has brought a lot of changes to lots of industries. One industry that has changed by a great deal is product marketing. Most companies are still trying to figure out how to do product marketing in the digital world. Recently, the celebrated global brand marketing expert and consultant, Steve Lesnard wrote a very insightful article on the matter. In this article, he shared his principles of digital world product marketing. Steve has a very decorated career as a global brand marketing expert having worked with numerous notable companies.

Make the campaign simple and memorable

The expert global brand marketing consultant wrote in his article that many brands today miss the mark by aiming for sophisticated campaigns. He pointed out that from his experience the best approach is to keep the marketing drive simple and memorable. The campaign should be based on a simple idea that people can easily understand according to Steve Lesnard.

Steve went on to mention that despite the idea being simple it should also be memorable. This means that the consumers can carry the product in their head until the day that they make the purchase. This expert global brand marketing consultant went on to give the example of Apple. He pointed out that Apple has been using this tactic for most of their products. This was very fruitful for the case of the iPod marketing campaign.

Bring the idea to life and make a connection

According to Steve Lesnard, bringing the idea to life and making connections is very vital to the success of a marketing campaign. He mentioned that a marketing campaign should show the benefits of the products to its intended consumers. This way, the consumer can clearly see how having the product will improve their life.

In addition to this, marketing teams should also consider taking advantage of testimonials in their campaigns. Steve Lesnard pointed out that consumers tend to believe more testimonials from their fellow consumers. He went ahead to mention that a professional or business that can well apply these principles should expect nothing but success.

Joint Ventures Company is a game changer in America’s Oil and Gas energy industry. Also known as Gulf Coast Western, LLC, the company employs its unmatched expertise and technological strategies. The company explores the United States gulf coast region in a big way. It specializes in areas that are not only well developed but also have the right geophysical and geographical combination.

According to the company’s President and Chief Executive Officer, Matthew Fleeger, Joint Ventures looks for the areas that have significant ROI, Return on Investment. Besides, Gulf Coast Western weighs on the risk factors that might hurt both the company and its business partners. Matthew admits that the success attained by the company over the years is not automatic. It depends on its integrity, honesty, respect, and trust towards its partners.

Gulf Coast Western has built a name for itself since it started operating 49 years ago. With its headquarters in Dallas, the company’s wings have spread to Colorado, Mississippi, Louisiana, and Texas. Gulf Coast Western made a grand entrance in Southwest Louisiana through collaborating with Orbit Gulf Coast Exploration Company. On the other hand, the latter had already acquired Orbit Energy Partners form Lafayette, Louisiana.

The collaboration was a boost to Gulf Western because it acquired the rights to explore 3D seismic data and a massive chunk of productive land. The deal saw the company have access to 140 drilling locations and 13 working wells in Southern Louisiana. Cumulatively, Gulf Western added about 30 million barrels of oil to its portfolio.

The collaboration with the two companies opened doors to the access of more than 1000 square miles of reserves. The areas covered include Beauregard, Evangeline, Acadia, Cameron, St. Landry Parishes, Allen, and Calcasieu. Gulf Coast Western has laid down procedures of engaging more with other partners in the industry for successful expansion strategies.