Festival Countdown

Part of the charm of the Toronto International Film Festival is all of the festivities! From the large and lavish to the small and intimate, TIFF gives everyone a reason to get together and celebrate with a little cinematic glam of their own. In this spirit, we added a series of Square One experiences to TIFF, sharing the excitement around our upcoming expansion and elevated style offerings—after all, film and fashion go hand-in-hand.

Before the red carpets rolled out for 2015, Square One helped kick off the celebrations surrounding TIFF with our sponsorship of the tenth annual NKPR Festival Countdown.

The event captured the interest of fashion influencers (Jeane Beker, Stephan Caras, Christopher Bates), media personalities (Cheryl Hickey and Sangita Patel of ET Canada, Mark Rupert of eTalk), and industry professionals (Photographers David Drebin and George Pimentel, and Holt Renfrew VPs Lisa Tant and Barbara Atkin), to name a few. It was there that we provided a first look at our FW15 campaign, featuring Julia Restoin-Roitfeld, photographed by Sophie Elgort. Larger-than-life campaign images served as the backdrop for the party, while styles of the upcoming season could be seen in person on fully-styled mannequins. The collection showcased looks available at Square One plus a taste of styles to come with the launch of the south expansion, Simons, and Holt Renfrew, which were still months away.

In addition to being the sponsor of the Princess of Wales Theatre red carpet, 2015 was an opportunity to create and experience some great TIFF moments. We hope this inspires you to seek out, and even create some of your own this year. Happy Festival!

1/15

Larger-than-life campaign images served as the backdrop for the event.

Larger-than-life campaign images served as the backdrop for the event.

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The main sweet table with custom a custom SQ1 cake and cookies.

The main sweet table with custom a custom SQ1 cake and cookies.

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Campaign images on easels, crediting the model, Julia Restoin-Roitfeld, as photographed by Sophie Elgort, and calling out to Square One's involvement with TIFF.

Campaign images on easels, crediting the model, Julia Restoin-Roitfeld, as photographed by Sophie Elgort, and calling out to Square One's involvement with TIFF.

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Stephen Wong and Kirk Pickersgill of Greta Constantine at the scene of the photo behind them, in which Julia is wearing one of their pieces.

Stephen Wong and Kirk Pickersgill of Greta Constantine at the scene of the photo behind them, in which Julia is wearing one of their pieces.