car2go North America LLC, a wholly owned subsidiary of Daimler North America Corp., is celebrating the expansion of the car sharing service to Miami and 100 days of operation in Portland, Ore. this month.

The Home Area, where members can start and end their rental, is also expanding to encompass 37 square miles to meet the needs of customers.

“The success of car2go around the world to date shows that we are in a time that demands and calls for new mobility solutions in urban settings,” said Nicholas Cole, president and CEO of car2go North America.

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Storylines that emerged from the 2018 Work Truck Show include the increasing need for on-site productivity, inclusion of active safety systems in trucks, DPF frustrations affecting product decisions, data management, and the growing link between fleet management and company revenue.

Uber and Lyft drivers make far less when factoring vehicle expenses, though the actual numbers are now in dispute. A proper lifecycle cost analysis would’ve helped, and shows the benefit of collaboration with fleet professionals.

Counter bypass is just the beginning. The promise of a “data-driven ecosystem” that connects renters with the rental agency, retail services, and even the city is a better managed fleet, an improved user experience, and new revenue opportunities during the rental itself.