The past year's events have made it pretty clear that Apple and Samsung aren't the best of friends. Apple initially accused Samsung of copying Apple's iPhone and iPad designs when developing the Galaxy line, and a long list of lawsuits have been launched back and forth ever since around the globe.

Apple may have successfully killed Samsung's sales in some countries outside the U.S., but Samsung isn't going to take this lying down. In its latest commercial for the Galaxy S ll, Samsung makes fun of Apple fanboys by portraying a scene where they're all waiting in line hours in advance for the next release. While waiting, the fanboys are noticing passerby with phones that are "magnificent," and of course the phones in question are Galaxy S ll's.

The fanboys make pompous comments while waiting in line, such as "If it looks the same, how will people know I upgraded?" and an exchange between two fanboys that goes as follows:

Hey, since Apple and their fans had no qualms about berating PC and Android users they have no right to complain about this little nugget of advertising. Hell, this thing isn't even far from the truth.

quote: Hey, since Apple and their fans had no qualms about berating PC and Android users they have no right to complain about this little nugget of advertising. Hell, this thing isn't even far from the truth.

I think you will find if you view the PC-Mac ads made by Apple that they never attacked PC users, they attacked PCs. Apple won't attack PC users, they want to rescue them, something they appear to be doing very successfully.

The Apple commercials attack PC and thinly veiled attack on the users, the Mac cultists attack the users of PC and Android and deeming those that use 'em are inferior or irrational beings. Watch The Cult of Mac sometime... but then again you might not get it because you, yourself, is part of the cult.

The iPhone commercials are the same in nature as are the iPhone/ Apple cultists.

I actually liked the Samsung ad, it was witty and well made and will almost certainly be ineffective. The thing about running ads that knock your competitors products is that they need to be based on kernels of truth about the weaknesses of the products you are attacking, hence the effectiveness of Apple's Mac V PC ads all which played on problems and issues that would resonate with millions of disgruntled Windows users.

The Samsung ad attacks iPhone users, not the iPhone, that's never a good ad strategy but in this case it's particularly weak as the very queues portrayed in the ad are evidence of the huge popularity of Apple's products with consumers. People who buy Apple kit feel, on the whole, very happy with their choices (that's certainly what all surveys and polls indicate as well as actual sales figures) and feel empowered by Apple products.

The ad plays very well to the Apple phobe minority for sure but that market is tiny and already committed to not buying Apple products. Amongst the general undecided public I think this add will have very little impact. I hope they keep playing it.

Meanwhile, and I hate to do this because I know how much it upsets a lot of people around here, here is a bit of reality :)

quote: In a 36-page report to clients issued Monday, a Credit Suisse team led by Kulbinder Garcha took a close look at the iPhone's price elasticity -- Econ 101 jargon for the question: "If I lower the price of my widget, how many more will I sell?"

Garcha et al.'s focus is the iPhone 3GS, which Apple (AAPL) last month began offering to its partners for an ASP (average selling price) of $325, allowing the likes of AT&T (T), Vodafone (VOD) and Rogers (RCI) to give it to customers at subsidized prices ranging from $0.99 to $0.00.

It also marked Apple's entry into what Credit Suisse believes is the sweet spot for mobile phone growth -- the $250-$400 (to carrier) price range, where Apple's competitors do most of their business.

How does this change the competitive landscape? According to Credit Suisse:

Apple has an 85% share of the $500+ market and a 50% share of the $400+ market, but nothing to speak of, before the 3GS price cut, in the $250-$400 range.

The $250-$400 slice of smartphone market is expected to grow 80% over the next four years, from 119 million to 213 million.

Apple is well positioned to capture 25% of that market, putting more pressure on competitors whose margins are already being squeezed.

HTC and Samsung are the most exposed, with a 22% and 20% share, respectively, of the $250-$400 market.The impact, according to this report, could be most severe on Research in Motion (RIMM) "given ongoing concerns around its product portfolio."

On Monday, Credit Suisse lowered its price target for RIM from $30 to $20.

Its price target for Apple is $500.

The nearly three year old iPhone 3GS already outsells all Android handsets in the US.

And you're totally wrong, the ad is genius. Jobs is dead. Now is the PERFECT time to chip away at this ridiculous manufactured sub-culture he created. There's a word here that you're refusing to use; ignorance. The ad doesn't portray Apple's popularity, but only the ignorance of those who make it so.

The add can't really "fail", Samsung doesn't need it to succeed. Their sales are very strong already. Any customers gained, and there will be many, make it a success.

Had someone ask me the other day about the iphone 4s. I asked them why they were sure it was the phone for them. Their response: "well, it's the iphone, it's the best phone right?"

they were holding an evo, so I asked, "well, did you know the iphone is only a 3G device? and that it doesn't include turn by turn navigation?"

They didn't believe me. The moronic Apple subculture has managed to convince people that they are the end-all-be-all of devices. That's fine, IMO. Let the morons get an iPhone. I'm perfectly happy to have the CHOICE to purchase an android phone, and the CHOICE to customize it how I see fit.

Exactly, Apple attacking the PC is the same negative advertising technique that you're slamming Samsung for on this ad. Be consistent. Everyone in that commerical was a paid actor, no "Apple users" are being attacked. Only their Cult of Ignorance and Omnipotence is.

I take it you don't follow the results of various hacking conventions like DefCON, which award prizes to hackers for exploits...

Really sad but true, and entirely prozen... you take a Mac device, a PC, and a linux box and stick them in a room full of hackers... First box to go down is always the Mac box... second is always *nix, due to extremely well published enterprise vulnerabilities, and last -- the windows box.

Honestly, how many mac users do you know? I'll give Apple their credit with the iCraze, but they haven't even touched pc market share since the advent of the iMAC. On the pc platform, they get 5% tops... exactly where they've been stuck for the last 20 years.

quote: Really sad but true, and entirely prozen... you take a Mac device, a PC, and a linux box and stick them in a room full of hackers... First box to go down is always the Mac box... second is always *nix, due to extremely well published enterprise vulnerabilities, and last -- the windows box.

Meanwhile in the real world 99.99% of malware and security breaches occurs on Windows PCs and the Mac world is overwhelmingly free of malware. How amusing :)

lol, Macs ARE malware! Every person I know of that own Macs have run into all sorts of problems with trying to get software to run properly on it. And as soon as there's an update, that software starts to fail. Your best bet is to not even install anything on it or dual boot...

quote: lol, Macs ARE malware! Every person I know of that own Macs have run into all sorts of problems with trying to get software to run properly on it. And as soon as there's an update, that software starts to fail. Your best bet is to not even install anything on it or dual boot...

That must be the reason why Macs have experienced double digit growth for so long whilst sales of Windows PC have stagnated :)

Well, personally I have only once personally experienced an infection on one of my a windows pc's... the blaster worm, more than a decade ago (got it from napster... lol)... I wasn't even running any av software back then (not many were). The only ever comparable annoyance I ever had was back during pre-sp1 XP when pinging certain ports caused the rpc client to crash (simple kpf firewall rule fixed that). Since then (yes, about a decade now) I have never encountered any problems with a windows box that I wasn't asking for.

Contrastingly, all my tech-incompetent family members that switched over during the iCraze... well, they haven't been so lucky. My sister hasn't been able to print in two years -- can't figure out how to clear the queue (though, I'd consider it a minor problem compared to buying 4 macbooks in 3 years..). But hey -- not my problem if a mac user isn't bright enough to google it. I can just say I only do pc's, and let the laughter build inside. Not to mention how nasty some of those quicktime exploits can be... Thank god I'm on a windows box where security updates are free, even if you have an illegal copy -- unlike Mac, where updates are sparse, and typically cost money.

I've been through every upgrade of Windows since 2.0 and OS X since 10.2 (20+ years compared to 9), and OS X updates are similarly significant. In the case of 10.4 it was a more substantial upgrade than even the move from XP to Vista in terms of under the hood changes and features added. 10.5 and 10.7 are as big as any major Windows version I've seen.