Category: Famous Business Slogans

There can only be one “Ultimate Survivor” to bring home USD1 million; but I felt everyone of the 18 players are winners in their own rights. They have beaten some 50,000 applicants to enter the reality contest. That is no mean feat as the producers only short-listed 800 candidates from the 50,000 hopefuls to go …

Regardless if it’s politically, economically or socially, China is a world that many countries in the west – and even some in the east – cannot understand. Lack of understanding unfortunately creates lots of suspicion, tension and wariness in relationships, country to country, man to man. It was the intention of the Chinese government to …

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. In many parts of the world, the word synonymous with diapers would be Pampers, just like Kleenex is tissue paper and Zerox is copying machine. I thought this slogan was clever. By claiming that Pampers is “inspired”, Pampers is not taking …

People will remember “It’s Miller Time” as it is one of the more memorable beer slogans of all times. However, I reckon that “If you’ve got the time, we’ve got the beer” is worth a special mention. This 1971 slogan revolutionize how a beer campaign can work. During the 1950s and 1960s, the average Joes …

Budweiser has a slogan called “The King of Beers” but somehow beer lovers remember “When you say Budweiser, you’ve said it all” much better. Most probably because of the jingles. The Budweiser jingle, “When You Say ‘Bud’”, was written by Steve Karmen and it made its debut in 1970. Part of its lyric inspired “Here …

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Do you know what crisis resulted in this campaign for New York City? Do you know when this slogan was launched? Who wrote it? Who designed it? “I Love New York” campaign was launched in 1977. There is a sad, sad …

A carefully crafted business slogan speaks volumes of its brand values and promises, successfully. Especially one that has been in use for 33 years. When Heineken entered the British market in the late 1960s, the brewing industry was targeting manufacturing workers who preferred weak ale. So the Dutch brewer eschewed its normal 5 per cent …

Some of you might not have seen or heard of this slogan but it is well known within the salt industry and the advertising world. Number 9 in AdAge’s Top 10 Slogan of the 20th Century, this slogan lives on since 1914. That’s 93 years! The only slogan I knew that reigns longer than Morton …