The Sexiest Description of Rugby You Will Ever See

Leave it to Lynx (Axe) to make even the description of rugby super sexy. In a two minute video filled with the slow motion gyrations of lithe, young women dressed in rugby wear that's far from regulation, we learn all about the scrum, the tackle, the lineout, the ruck and the maul.

And that's it. Hot women. Slow motion photography. And you have a branded video that's reached almost one million views within a week.