Bart will also be in charge of both LENS, the IMG division handling image makers from art, fashion and film, and M2M. Standing for Made to Measure, M2M is a fashion video network covering films, runway shows, original series and documentaries.

“I’m honoured and excited for this new opportunity. The fashion landscape is evolving, and in the same way we’ve advanced the conversation on race, size, age and gender inclusivity at IMG Models,” Bart said in a release.

Brooklyn-raised Bart first joined IMG in 1994, after working for eight agencies, where he gained a sterling reputation for handling then-up-and-coming runway stars such as Bridget Hall and Shalom Harlow. Bart was named IMG president in 2013, when William Morris Endeavour, or WME, acquired the agency. IMG was founded by the legendary sports agent Mark McCormack.

As part of this new transition, Leslie Russo, formerly Senior Vice President of Fashion Sales and Marketing, was promoted to Executive Vice President, Fashion Partnerships and Marketing. Russo will play a key leadership role on Bart’s executive team.