Smart Axiata Co., Ltd., Cambodia’s leading mobile telecommunications operator, currently serves 8 million subscribers under the &#39;Smart&#39; brand. Smart is at the forefront of mobile technology advancement in Cambodia. Smart was the first network to introduce 4G LTE in 2014, 4G+ in 2016 and 4G+ with HD Voice (VoLTE) as well as cutting-edge 4.5G in 2017, manifesting its data leadership position in Cambodia. In mid-2019, Smart hosted the first 5G live trial showcase in Cambodia. Smart also provides 2G, 2.5G, 3G and 3.75G mobile services as well as international roaming across more than 190 countries. Its extensive nationwide network coverage stretches to more than 98% of the Cambodian population.

The company is also rapidly transforming itself into a digital lifestyle brand, having introduced many innovative offerings and lifestyle entertainment value propositions. This includes various international partnerships, with brands as diverse as Universal Music, Apple, Facebook and iflix, as well as digital services including SmartLuy, Smart Insurance, SmartPay, Pleng by Smart, SmartNas, GigaGigs by Smart and Ideamart by Smart. Smart was also Cambodia’s first mobile operator to commercially launch embedded SIM (eSIM) and Voice over Wi-Fi services.

BACKGROUND

After the successful acquisition of StarCell and merger with Hello Axiata, Smart is now part of Axiata Group Berhad, one of the largest telecommunications groups in Asia. The company&#39;s workforce consists of more than 1000 local and foreign experts. Smart is committed to its customers, employees and the people of Cambodia, in delivering its promise of enriching their lives through world-class networks, exceptional digital experiences and through significant corporate social responsibility engagements. Smart aspires to become Cambodia’s Digital Champion, while playing an active role in socio-economic growth.