ThecompetingcandidatesaretryingtosellthemselvestothepublicwiththesametechniquesusedbyCoca-ColaandPepsi-Colatosell
their products.
Radio hosts interview political consultants whose job it is to
produce the better advertising campaign for their candidate. But
advertising is inherently deceptive. Even if your advertisement
merely announces that the General Store has received a new barrel of
pickles, you will not advertise that the pickles have a funny
aftertaste. The customer has to discover that for herself. The
sellers of soda wax eloquent about their soda's taste, but not about
the damage it does to your health. Political advertisements promise
that the candidate will solve to unemployment problem but neglect to
mention that he will first rewrite tax laws to favor some rich
corporate sponsors of his. Advertisement mention some good qualities
of a product and ignore what is not so good. Advertisements are
intentionally one-sided and misleading.