Hi, I’m Joe V. The V is for Vadeboncoeur, but no one ever really calls me that (except my business card). That card also calls me the Global Director of Product Development, Marketing and Creative Design for Trek Bicycle. Yep, I am sometimes not really sure what all that means either. I do know that I dig bikes, oatmeal, motorcycles, burritos, the weird things I see along the way, my family and my job. I get to travel the world helping make great bikes, so it’s a pretty great gig.

Related Links

December 01, 2007

iTrek

Apple (you may have heard of them, I think they make a phone or something) dropped by HQ this week to film a segment for their website on how we use their sweet gizmos to make our sweet widgets. A film crew and some Appleites hung out with our design and brand teams for a couple of days and were treated with some Madtown flavor as they sampled the local fare and took in the NFL Network-broadcasted Packer game. Apple's site hosts a little section called Apple Pro that features how companies use Mac products to create that which we bring to market. There is a previous story on our design team, a great story on how the guys who illustrate South Park do their thing, and loads more.

Look for the link to the full story in a future post as yours truly's steamy scene with Kira Knightly is sure to hit the cutting room floor. There's just some stuff that's too racy for the internet.