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This 1/2 day crash course covers everything you need to know to create email newsletters from scratch, distribute them through managed lists, share them on social networks and track email performance.

What you will learn:

Singing up with Mail Chimp

Designing your first mail shot

Choosing your lay-out

Modifying and customising templates

Changing fonts and colours

Adding links & inserting images

Creating a customer database

Uploading your data from Excel and other programmes

Testing your mail shot

Scheduling and sending your mail shots

Tracking the success of your campaign

Best practices / Tips & Tricks

Who this course is for:

No coding skills needed. This course is for beginners or those with basic knowledge of Mail Chimp or other such programmes.

What to expect when leaving the course:

Delegates will leave the course knowing how to create, send and manage effective email newsletters and campaigns. They will also be able to take home samples and templates of the work created in class, so that they can start working on their projects straight away.

Software Used:

This course will use Mail Chimps, a free to use on-line email marketing tool. We will also use either word, Excel or another spreadsheet programme to integrate your customer database.