Step 3 – Claim your ‘Google My Business’ account

Do you have a Google my business listing?

Click on Google Maps and search your business name. If your business name does not come up then it is very important that you submit your business to Google to create a ‘my business’ profile. https://www.google.co.za/business/

If it is listed but the details are wrong then be sure to ‘claim’ the listing and make the changes. Google Trusts businesses that have Google my business accounts (It’s free so make sure you have one).

This is the most important step you can take if your business is not listed with Google. DO THIS NOW!

PRO TIP: Once you have claimed your listing be sure to add pictures, ask for reviews, add content. The more the better.

Step 4 – Create Social Media Accounts

Like I said in the beginning of this post, Google wants to see that you are popular! The more you make a buzz and post content online in your business name the more Google will trust you.

Make sure you have a business page account on all the major social media platforms! (Facebook page, Instagram, Twitter, Linkedin and anywhere else that you think works for your business)

List your business details and your website address on all the accounts with a consistent format.

Once that is done be sure to post to your social accounts as often as possible. P.S Don’t forget to occasionally put a link to your website in your posts!

Here are some tips on what kind of content to post:

New projects (be sure to include pictures)

Customer testimonials

Any interesting news

Even interesting books you are reading or business advice you have

PRO TIP: If you have technical chops then use a software called IFTTT to automate your posts to spread to all you accounts automatically. **Talk to us about setting this up for you**

Step 5. Get people visit your website

If Google sees that people are visiting and searching for your website it will trust you more.

Tell people about the site, friends, family, clients. Put your website on your email signature under your name. Add it to any new signage, business cards, on your company vehicles etc…

Another way to get traffic is to promote your services & products on Gumtree and other free platforms, remember to include your website link.

PRO TIP: Connect Google Analytics to track how many people visit your website and where they are coming from. This will help you understand what traffic generation methods work.

WELL DONE – You and the Google Gorilla should now be good friends

If you manage to get through all of that you will be streaks ahead of most your competition and given enough time you should crack that first page spot for your main keyword and business name.

The good news is that all this work does more than help you rank on Google. If you do everything outlined here you will also be naturally getting your brand out to more people and increasing your sales.

So get out there and build your digital footprint. The world is moving more online every day so take advantage now!

P.S

P.S – If you are super busy and need somebody to help do this for you get in touch. We have a monthly plan to build your digital footprint for you. To find out more: