To celebrate the 25th anniversary of Amex Canada’sFront Of The Line program, the lovely Canadian team hosted a little soiree under the sunny Toronto sky, with a little Barque brisket, and a lot of John Legend swooning. Molson Amphitheatre served as the perfect backdrop for a warm summer evening of great music and mingling with some of my fave Toronto people. This was my first time seeing John Legend perform live – and it was eye-opening. I knew that the man could sing…but…the man can really sing! Between sharing the cute tidbits from his life (did you know that he used to work as a management consultant?!), Legend played the piano, while singing some of the most romantic ballads ever. No wonder why Molson Amphitheatre was packed with couples, enjoying a perfect date night under the stars.

Our little soiree was, of course, to toast to 25 years of Front Of The Line program making Amex Canada’s Cardmembers’ dreams come true. If you love to be entertained…and I don’t mean just concerts – musicals, theatre productions, dining experiences, movie premieres are all part of the program too – then you should absolutely be taking advantage of everything Front Of The Line has to offer.

Started in Toronto in 1989 with a pre-sale for Phantom of the Opera, Front Of The Line is now recognized worldwide for its strong partnerships with organizations like LiveNation, Mirvish, and Massey Hall, and for providing unparalleled access to unique events and experiences. Some of the cool benefits of Front Of The Line include:

– pre-sales and advanced ticket access before they go on sale to the general public– reserved allotment to some of the hottest sold out shows – special experiences at great Toronto venues (Cardmember Lounges at Molson Amphitheatre, Roy Thompson Hall, and Princess of Wales; Cardmember Express Bar at Massey Hall; exclusive line for Cardmembers at Molson Amphitheatre)

Amex has recently launched a global program called Invites, an evolution of the successful Front Of The Line program, which offers Cardmembers even more access and incentives, available worldwide. Le bf and I have experienced some Front Of The Line perks in the past, but even we didn’t know how many other cool things we could’ve taken advantage of just by being Cardmembers. Now we know!

But that’s not all! To celebrate this milestone, Amex Canada wants to share the love via daily Twitter giveaways that will run until September 1st. Up for grabs are hottest tickets to concerts, theatre, and dining experiences happening across Canada. 25 pairs of tickets will be given away daily. That’s a lot of free tickets! And all you need to do to enter is to follow @AmexCanada on Twitter and reply to their daily contest question using the hashtag #FOTL25 and the @AmexCanada Twitter handle. So, come and celebrate a quarter of a century of Front Of The Line experiences by scoring some free tickets, and sharing your fave Front Of The Line perks that you or your friends enjoyed in the past. With millions of tickets sold through the program over the years, it may just be Canada’s best worst kept secret.

This post was sponsored by Amex Canada. The views and opinions expressed in this blog, however, are purely my own.

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WHO IS NELIA?

Nelia Belkova is a Toronto-based fashion and lifestyle blogger by night and a financial analyst by day. She loves to travel, read gossip sites, eat sweets, and cuddle up to her husband and her cat on the couch. Read More…