It’s hard to go to a grocery store’s vegetable section or a farmer’s market and not be astounded by the vibrant hues of fruits and vegetables. This advert for Lurpak Butter directed by Dougal Wilson celebrates the glorious colours and patterns of vegetables. How exquisite is that purple cabbage pattern? I love the dramatic, cinematic feeling (aided by the voice of actor Rutger Hauer) and how the vegetables move in rapid rainbow sequence. The ad seeks to show that “healthy doesn’t have to taste humdrum” and I think that it more than achieves that goal. I don’t know about you but the ad makes me want to cook and eat a rather large heap of vegetables…