FEATURED PRODUCTS AND SERVICES

We are a corporate one-stop-shop for all your printing, design, mailing and marketing solutions. Think of us as part of your team, we will work with you to solve problems and offer solutions. Our #1 goal is customer service and to build a loyal customer relationship between our companies.

Focus on running for office and we will focus on running your printing.

The Print and Copy Center can create the exact vision your campaign needs. With years of political printing expertise,it is no secret that a winning campaign relies on fast and affordable printing, political signage and the right message.

The Print and Copy Center is proud to say we have a team of graphic designers with more than five decades of experience to assist you in creating powerful commercial signage for your store or vehicles. From simple signs to high-quality vinyl banners, our goal is to make your business look professional and stand out from the competition.

If your marketing materials do not stand out from those of your competitors, your company will look unfocused, unstable and unprofessional. Let the Print & Copy Center affordably create the vision you are looking for. Our professional graphics team can creatively and affordably design effective marketing materials representing your vision.

Why let yourself worry about mailing the bulk of your printed materials if you can have them done without hassle? Print and Copy's bulk mailing service allows you to have your mailing jobs delivered in no time. You don't have to worry about addressing, sorting and dropping them off to the local USPS – we will do it for you!

Awards

Print and Copy Center has been recognized by and has received awards from American Rights at Work, America's watch dog for fair treatment of union workers. We are a company that has demonstrated a commitment to respect workers' rights, providing higher than required sustainable wages and retirement benefits, over and above the required benefit package.

HANNAH SASSAMAN, SEIU

I have worked closely with the Pittsburgh area Print and Copy Center on two of our most important organizing campaigns. They have produced excellent pieces on an incredibly fast timeline, and have always bent over backwards to meet important deadlines. They understand that union organizers often have to quickly change messages and design to meet the changing needs of difficult campaigns.

TRISH THIEL, VISITING ANGELS

As a business owner, I understand the importance of doing a job well, the first time. In addition to wonderful people who work at The Print and Copy Center, I am impressed with the quality of work they provide. I have utilized their services for several important jobs and projects and they have always delivered on time at a cost that is quite fair. In addition to helping me with business projects, I was absolutely blown away by a recent personal project I needed completed. I talked with Jim about what I wanted to do and he guided me to a solution that never crossed my mind. This is customer service at its finest.

May13, 2019

Strategies for Successful Social Media Marketing

Social media tends to be a double-edged sword for companies: if you do things right, you can find major success; do things wrong, and you might struggle. If you’re in small business marketing, chances are social media might feel a bit intimidating. You’re not alone.

Between the various platforms, tools and programs, there’s a lot to learn if you want to grow the business through social media marketing. However, there are still tried and true plans that can benefit your social networking. To get you started, check out these strategies for successful social media marketing.

1. Start with an audit.
If you’re just now diving in to social media, a great first step is to start with an audit. What do you have going on already? What platforms is the company on? How many followers do you have? And so on, and so forth. Take notes about how your social media accounts currently look. Even for companies who do have a social media presence, a general audit every now and then is an excellent way to reevaluate where the business is at and where it wants to go.

2. Write down goals.
Once you know where you’re at, you can clearly define where you want to go by setting goals for your social media. For example, maybe you want to double your current Twitter following by next quarter. Or, perhaps you want a specific number of leads to come in exclusively through social media links. Whatever your social media goals are, write them down so you can constantly refer back to them.

3. Develop an audience.
Just like any other marketing campaign, your social media needs a target audience in mind. Your audience influences everything. For instance, if you cater primarily to millennials, you might want to emphasize YouTube, Instagram and Snapchat. Or, for a broader audience, Facebook has a great presence. Evaluate who your audience is and then research which platforms they’re primarily on, and how you can create a presence.

4. Set a schedule.
Then, come up with a calendar for your posts across the different platforms. A content calendar helps you post the right content to the right channels at the right time. Put together a general timeline of when you want to schedule posts on which network. Many social media tools like Sprout Social or Buffer even let you schedule posts in advance. However, embrace flexibility, too. While having a schedule is important, arbitrary posts also show brand authenticity.

5. Build a team.
While you might be able to start your social media campaign with one person, chances are they’ll have a hard time maintaining solo. Social networking can be deceptively easy; it actually requires a significant amount of work. Whenever possible, be sure to build a team of experts to help you scale the company’s social media to where it should be. Bring in a writer, graphics and video designers, analytics person...anyone to join the team.

6. Mix up the content.
Finally, as you share content on your pages, remember to mix things up. People don’t want to follow your account just to be constantly bombarded by the same boring, salesy posts. Create a combination of elements, including your own original content alongside content curated from other sites. Hootsuite recommends starting with the 80-20 rule: use 80% of your content to inform, educate or entertain the audience, and 20% to promote your brand or products.

Social media marketing can be a daunting task to take on, but it doesn’t have to be. With a few simple strategies, your business can conquer social media and use it to grow your bottom line. Keep these tips in mind as you develop your social presence and expand the business.