Being in science means that there are countless of Nobel Prize jokes going around so when I was in Scandinavia a few years ago, visiting every possible Nobel related venue was on my list of things to see (nerd alert). First stop was the Nobel Museum in Stockholm (picture 1). The museum is a […]

Fjäderholmarna A mouth full to pronounce, Fjaderholmarna is the closest archipelago island to Stockholm city. It takes 20-30 minutes to get there from the city and is a welcome island escape with the ferry ride offering you another glimpse of swedish scenery. The island is TINY, you can cover it within a hour and it […]

The Swedes are doing it again, leading the way in social resonsibility and creativity. Enter DDB, a company that brings business ideas to life.

Find one of these (looks like some sort of signage), take a bag, collect some cans the next time you’re out with friends at a music festival (where these are rolling out at), collect your cans and then go and trade you bag of cans in at McDonalds for some food.

Instilling in people to be environmentally aware and to clean up after themselves whilst getting something out of that. I hope this idea has taken off.