What Rich Chinese Shoppers Want

5/23/2013 5:32AM

Luxury-goods companies are trying tactics such as auctioning off jewelry and dishing out practical fashion advice in an attempt to draw in big spenders. The WSJ's Wei Gu speaks with Francis Gouten, director of Gouten Consulting, about which strategies attract Chinese consumers.

This transcript has been automatically generated and may not be 100% accurate.

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