Not a good look: Stacey Solomon goes for inked-in eyebrows and helmet hair for her first ever book signing

She won the nation's hearts on 2009's X Factor and stormed to victory on last year's I'm A Celebrity - but Stacey Solomon won't be winning many extra fans with her new makeover.

The 21-year-old singer recently had her hair dyed dark brown - and today revealed heavily coloured-in eyebrows too at her first ever book signing.

She was also sporting an unflattering straight elongated bob hair style in a marked style change from her wavy locks at the weekend, when she sang at the FA Cup final.

New look: Last year's I'm A Celebrity winner Stacey Solomon showed off her new eyebrows and straight bob as she launched her autobiography in Chelmsford today (l) - compared to her look on 2009's X Factor (r)

The mother-of-one was launching her autobiography My Story So Far at WH Smiths in Chelmsford.

There were astonishing scenes when four policemen and 10 security guards turned up to oversee an estimated 50 fans.