Twitter has killed the 'favourite' star and replaced it with a 'like' heart. A lot of people aren't happy. Here's what the change could mean to the way you use the social network for business.
Twitter favourites are dead. The star button has gone too –...

We all love us some social media and it seems many of us
share the same interests in terms of the sites we frequent and the things we
like to do in our gender types. Which begs the question: are you Mr or Mrs
Average Social Media?
We've mined...

For a business in 2015, social media is not really a choice, it’s a responsibility.
Social media is where your audience hangs out; where they find out the latest news from their favourite brands and where they engage with them – for better or worse. People...

At Pea Soup we love ourselves some Twitter. Every brand
should. Okay, so it doesn't drive the same levels of traffic as Facebook or have as many monthly active users as LinkedIn, but for conversation and real-time value
there is nothing better.
Hashtags, the simplicity of handles and...

When it comes to content marketing, visuals are where it’s
at. We talked about why being seen is the best way to be heard in more depth in
this blog post, backing up our argument with a few choice stats, including how visuals get 94% more total...

At the beginning of 2015, Google
and Twitter struck up a partnership that would see the former gain access
to the Twitter “firehose” (real-time tweet data) and integrate current tweets
into search results. The deal has benefits for everyone involved: Google wants
to provide the most up-to-date information –...

There’s been a lot of talk in the past year or so regarding
social signals and search engine rankings – do they count; don’t they count;
should everybody just abandon any thoughts of using Twitter and Facebook as an
SEO tool?
According
to Matt Cutts, Google’s former Webspam oracle, FB...

Google+ is a bit of a Marmite product, except the love-hate
balance seems to be permanently tipped in favour of the disenfranchised.
And it’s easy to see why.
We don’t like being force fed – U2 proved that when they shoehorned
their last album in to the library of...

SEO and internet marketing in general is awash with jargon, and while we do our best to steer clear of using terms that will bamboozle you, there is the odd term that slips through the net. Go beyond this site in search of SEO knowledge...

So, you want to get ahead with your SEO, but the coffers are
running low? Listen, I've been there, I feel your pain – running a business isn't
cheap. Don’t despair, though, you've come to the right place, I've got your
back.
SEO is a beautiful thing, get it...