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Facebook is embarking on a new campaign to help small business owners in the United States. Enter Facebook Community Boost, a program designed to aid small businesses growth by equipping the people behind these businesses with “the digital skills they need to compete in the new economy.” “We want to do more to support communities […]

YouTube is cracking down on the unsuitable videos that have been popping up on its YouTube Kids app. Content creators have been using characters from popular cartoons, such as Paw Patrol and Frozen, to post videos with alarming imagery, including graphic violence and sexual situations. According to a recent report from The New York Times, the videos are […]

Way back in 1999, when I first decided to launch Marketing Words, it was just me… all alone. There was no Marketing Words team at that point. Like practically every other home-based entrepreneur, if I didn’t do a particular task it didn’t get done. For the first few years, I continued to bang my head […]

Marketing successfully isn’t a game of solitaire. When it comes to creating a marketing campaign, you need highly skilled, professional players to cover all the bases. Pick your experts first, then get on the field. Brand Developer. Before you put your efforts into telling people about your product, you must have a clear brand. You […]

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” — Bill Gates, co-founder and former CEO of Microsoft Marketing automation platforms have provided game-changing technological solutions for businesses […]