The natural growth of a Website’s backlink profile is a strong indication of the true competitive quality of the site’s content. Most Websites never earn very many links. Search engines understand this and award those sites with appropriate traffic based on other signals used by their algorithms. They …

‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

I think of black versus white hat in terms of night versus day. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Our search autopilot switches off only once we are ready to click on a …

Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done …

Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your offline advertising efforts are driving to search engines. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider …

There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out …

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Typically, people visit Google to help them solve a problem or they’re …

Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. Bad content truly can do long-lasting damage to your website, brand and business. Internal linking is …

How do you find people who value SEO enough to pay your prices? ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your …

You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites you can use the Yoast SEO plugin for this. If your products or services are good and you have …

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When your website or website’s content gets shared on social media platforms …

Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Google will show less information in …

As SEOs we always want to understand the impact of site changes. Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates. One of the biggest challenges is tracking when the change happened, what exactly was the change and what other changes …

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. Being aware of how SERPs work, having an understanding of user intent, utilizing …

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?” Use sub-directories rather than …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Trust an SEO expert who will build a campaign that uses a …

Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Being listed at the top of the results not only provides …

Page load speed is also a ranking factor, especially for mobile. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. Over the years many people have …