The Missing Google Analytics Manual

Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.

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Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Great resources Bryan and Jeffrey! It is really helpful to have all of these videos and links on one page and I appreciate your effort. You guys have produced A TON of helpful content over the years in your books and newsletters that I have learned from and this is another great example of that.

This is another fantastic resource I've found on this site. I'll never understand why companies spend tens of thousands of dollars on analytics packages when GA is free. They should spend that money on the people it takes to analyze the data and make sense of it, not the tool itself.

Bryan Eisenberg

Jeffrey Eisenberg

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