Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

Marketing Towards the Big Games

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

As the Olympic Opening Ceremony is held in a few days, it's important that advertisers and marketers know the limits of their email marketing campaigns. Advertisers know that one of the most effective ways to ensure their email campaign is a success is to tie into the biggest news of the moment. Whether that's talking about a specific story in the media or have a more general holiday theme, consumers are often interested in reading that sort of email.

However, marketers need to be careful about including references to the 2012 London Olympic Games, for legal reasons.

According to the Associated Press, to become a sponsor and be able to legally use the symbols and phrases associated with the games, a business needs to pay around $100 million. The source noted British leaders passed a law barring the use of phrases like "London 2012" or "Olympic," as they may infringe on the rights of sponsors who paid the necessary fees.

MarketingProfs suggested companies can still be relevant with the times without using such obvious terms and phrases. For instance, the experts noted, advertisers can feature video links to media concerning the games, as long as the newsletters themselves don't make direct references to the events. An infographic from Marketing Zeus detailed how SMBs can prevent flops during this summer's games.

The source cited Pepsi as an example - though Coca-Cola is the official soft drink sponsor. Pepsi would be within its legal rights to craft a number of videos that tally the medal count or present a breakdown of the previous day's events and standings.