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The Fundamentals of a Quality Email that Gets Opened and Clicked

Creating an email blast is one thing. Getting your audience to open and click on said email is often the trickier bit. If you are just looking into getting better open and click rates on your emails, I offer some fundamentals below that may help you check that you’ve got the fundamentals covered.

Keys to getting your message read:

Know your audience. I don’t think there is anything more important than this. Knowing your audience means knowing the content that will help them, knowing the tone that’ll keep them reading, and knowing what makes them take action. It’s challenging at first but as you get to know your audience, you will get more keen on knowing what to write in your emails.

Call-to-action above the fold. If you want them to take action, ensure the link or button you want them to click is above the fold and clearly marked. You don’t want even the most non-techie person getting confused about what they should do. Make it loud and clear to make it easy.

Always give more value than you take. Of course we have email lists so we can sell services and products, but people who may purchase in the future will get tired if all you do is ask, ask, ask. Give about 80-90% of the time and only make an ask on what’s left.

The size of the list doesn’t count. It’s the quality of the people on your list that are more important. It’s nice for friends and family to sign up to grow your list – but if they aren’t your ideal clients – they don’t really count. Don’t fall for schemes for buying email addresses or promising something not related to your business.

Consistency is more important than frequency. You ideal client may like one email a month or one a week, or maybe it’s really active and wants one a day. Once you figure it out, just be consistent and you’ll always be on top of their mind when they need your service or product.

K.I.S.S. – Keep it simple and short. People are busy. Unless you have the type of audience that loves long stories, most people do a lot of skimming these days. Get to the point in a simple, concise way.

I mention a few more in the below video and I even show you a couple of emails that did well for me.

Have questions? Email me the questions you have and I’ll respond. Promise.