At FitFlop, we believe that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop sandal.

Now our newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection.

Over twenty million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.)

SEE FOR YOURSELF …

“All I ever wanted in a shoe. They are all I want on my feet – the other shoes languish in the closet!”Jenny Pluta, UK

“Outstanding! I ONLY wear FitFlop. All my other shoes, boots, slippers are in the bin!”Sheree Collins, UK

“They are the only sandal I take on holiday and use for long walks, I come home and I am ready to dance the night away!”Elle Linton, UK

Our slimline BIOMIMETIX™ midsoleOur patent-pending BIOMIMETIX™ midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because at FitFlop, we believe YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.