Press Release

• Brings Games to Life with Immersive HD 3D Gaming and Multi-Display Technologies

• Helps Competitive Gamers Push the Limits of Hardcore Gaming

Competitive gamers asked for the ultimate gaming pc and Dell’s new
Alienware Aurora gaming desktop computer, unveiled today, delivers.
It is the company’s most advanced desktop ever delivering the extreme gaming performance and experience game developers intended for
their players. With the latest technology and intelligent design, gamers can envelop themselves in the action, experience blazing
fast performance and immersive graphics.

• The Aurora desktop delivers the pure, raw power that gamers crave. The systems come loaded with the new 2nd generation
Intel® Core™ i7-3000 series six-core CPUs, factory overclocked1 and liquid cooled, with the Intel X79 Express Chipset
(Dell’s first consumer system to offer this chipset), Quad Channel DDR3[2] memory and the latest SATA technology.

• Gamers can literally “see” all that power firsthand. Dual graphics cards and beyond 1080p gaming with immersive
multi-display and 3D HD[3] capabilities allow gamers to experience any game at its best – as intended by the game developers.

• And the gaming desktops are intelligently designed for unparalleled customization. In addition to raw power,
an innovative chassis design and intuitive internal component layout allows for user-friendly upgrades and
optimized thermal management.

Purposeful Cool Design
Designed from the inside out with performance, function and style in mind,
Alienware Aurora’s chassis delivers a purposeful internal layout in a sleek, beautiful and compact form factor.

The desktop’s maintenance-free, high performance CPU Liquid Cooling replaces the standard heat sink
and fan that comes with most PCs, and its Active Venting system provides additional heat dissipation
during heavy gaming. This unique design increases component longevity and allows Aurora to stay nearly
twice as quiet as competitors with traditional heat sink and fan layouts. Additionally, all core components
inside the Aurora are purposefully compartmentalized in chambers that provide clean, clear and easy tool-less
access for upgrades, maintenance or showing off.

“The PC gaming industry continues to grow rapidly, and our customers are demanding systems that can keep up
with the most graphic-intensive games on the market,” said Arthur Lewis, vice president, Alienware and Product
Management for Consumer, Small and Medium Business. “Alienware Aurora, our most advanced gaming desktop ever,
delivers an experience that will exceed the expectations of any serious gamer.”

Complete Control
All Alienware laptops and desktops come complete with the
Alienware Command Center, which provides intuitive,
user‐friendly access to exclusive applications and controls, including AlienFX lighting effects, Thermal Controls
and AlienFusion power management system. AlienFX allows users to customize the exterior lighting zones on the chassis
with over 25 billion color combinations for a one-of-a-kind personalized experience. Updates and new releases download
directly into Command Center, creating a constantly evolving tool for users to modify and personalize their gaming computer.

Gaming Supremacy
Alienware is recognized throughout the industry and with customers alike for performance, functionality and design.
The Alienware M17x gaming laptop with Intel Sandy Bridge processors recently won Gold in the Gaming category for
“The Best Products of 2011” from PC Magazine, and the Alienware M11x R3 laptop won Silver. As new technology is released,
look for Alienware to continually offer the latest in PC gaming hardware, partnering with other industry leaders to deliver
an optimized gaming experience.