KAREN TRACEY

creative director & president

“Mama TIS”

Tree-hugging animal lover to the bone

Color psychologist at heart

“Do no harm. Take no shit.”

After spending over 11 years in both the corporate and non-profit worlds of marketing and design, I decided to shift into the role of an entrepreneur and open my own design firm. Having spent my entire career on the client side prior to opening Karen Tracey Design in 2000 (which became TIS in 2003), I “jumped sides” with an intimate understanding of exactly what the client wants and needs. This insight gives me the ability to really “get” what a client wants to communicate, and to use that ability to generate effectively targeted communications, both verbally and visually.