Design Thinking Meets the Business Card

I came across this amazingly cool company called Cardnetics while reading an article of Entrepreneur Magazine. This unique idea is the product of Bryce Bell, a Mechanical Engineer from Oklahoma.

Here’s a little snippet about the product from his website:

It started as just a fun project when I designed and built the Cardapult mainly just to see if it could be done. People seemed to like the card quite a bit and I liked the idea of designing similar cards, so I refined the build process as much as possible with my limited budget to see if people would actually buy enough of these cards to support a business. Right now it is a one man operation.

The idea behind the cards is this: People will keep the cards around for their utility or entertainment value even if they don’t need your products or services right away, and your name will be more accessible when you are needed.

Talk about Design Thinking at it’s best! Check out this video of how to use the cards: