NOW TV rolls out on Sky-backed Roku boxes

Launched earlier in the year, NOW TV offers streaming of Sky Movies content either via subscription or pay-per-view. It will expand to entertainment and sports content "in the next few months".

Users of Roku LT and Roku 2 XS boxes can from today access NOW TV within the Roku Channel Store, enabling them to browse and stream a range of new and classic movies over a home WiFi network.

As with other compatible platforms, such as iPad and YouView boxes, Sky is offering Roku customers a 30-day free trial of NOW TV, but also a three-month introductory subscription offer of £8.99 a month.

Alongside a range of movies, Roku users who get NOW TV will soon be able to enjoy a range of live broadcasts from Sky Sports, including Premier League and UEFA Champions League football and England Test cricket.

In the "coming months", the service will also add entertainment from channels such as Sky1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

Roku products offer around 300 channels of entertainment, such as on-­demand films and TV; live sports from MLB.TV and Ultimate Fighting Championship; music from Rdio; photos and videos from Facebook and Flickr; news from The Wall Street Journal; and casual games such as Angry Birds.

NOW TV director Simon Creasey said that "more and more" consumers are getting their entertainment over internet-connected devices.

"Following today's launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while continuing to enjoy access out and about via iPad and smartphones," Creasey said.

"At the same time as we're rolling NOW TV out to new platforms and devices, we're also preparing to increase the range and choice of great Sky content that our customers can access."