Modes of Enjoyment For Multifaceted Experiences

Michael C. Covey, University of Minnesota, USAJoseph P. Redden, University of Minnesota, USA

This research examines how the processing style of multifaceted experiences affects evaluations. When using a constructive mode (seeing components as interwoven), evaluations are greater than either of the individual components. However, when using a deconstructive mode (seeing components independently), evaluations are lower than that of the most liked component.