Collectivers
Personal Project (Founder)
Collectivers is an online platform that facilitates meeting and
collaborating with other people. It is aimed at young
entrepreneurs who have an idea but are missing the
resources or skill set required to bring their idea to life. Based
on the principles of collectives, Collectivers wants to solve
this problem by enabling anyone with a seed of an idea to
meet like-minded people with the skills and shared interests
needed to make their project a reality. Once a team has been
formed, the platform offers tools to structure a work plan by
defining goals and tasks on a project timeline. This ensures
every team member knows what to do at each step toward
the projectâ&#x20AC;&#x2122;s final destination.

Design Process
Research

Test

Qualitative research was conducted
through informal interviews with the target
audience to identify their needs and
understand their challenges.

Test & Iterate

Prototypes were validated through
informal usability testing. Channels
identified in the business model canvas
were used to reach potential users.

Design

Prototypes were developed based on
user research and business objectives.
The â&#x20AC;&#x153;Lean Canvasâ&#x20AC;? was used to structure
the business model.

User feedback was used to improve the
prototypes and develop the final product.
Additional usability testing sessions were
conducted with potential users.

Launch

A minimum viable product (MVP) was
created as a one-pager website to gather
user feedback. The website included an
explainer video and a mailing list
subscription form.

User Persona
ABOUT

KEY INFLUENCERS

Age 28

Timing
Price

$50k

Services
Community

High Tech Proficiency

Jacob
Designer

Convenience

BIO

MOTIVATIONS

Jacob is a designer based in Toronto. He has
been working for a few years as a freelancer and
works on personal projects in parallel. He sees a
lot of potential in his side projects, and would
eventually like to turn them into a real business.
Doing so would require the help of a developer
and someone with business development skills.

Meeting people with complementary skills and
common interests who are willing to work jointly
on projects, starting a real business.

KEY ATTRIBUTES
Jacob is an expert at design, but lacks coding
and business skills. He recently started looking
at online communities to find people who might
want to collaborate with him.
â&#x20AC;&#x153;I wish I knew someone who could help
me in my projects.â&#x20AC;?

CORE NEEDS
Communicate with potential collaborators,
structure a work plan, maintain a continuous
team workflow, get feedback to solve problems.

PAIN POINTS
Finding people with shared interests and
motivations, building trust with strangers,
ensuring good team communication, keeping a
high level of motivation and commitment within
the team.

Concept
1

FORM A TEAM

2

SET GOALS AND TRACK PROGRESS

1

3

GET FEEDBACK

2

TECHNICAL

1

2

DESIGN

1

2

MANAGEMENT

Users can start a collective by creating a project
page and listing the skills they are looking for.
They can also search among the communityâ&#x20AC;&#x2122;s
members and invite those who share their
passion and have the skills required. Members
can also manifest their interest to join a team.

Users divide their project into phases, each with
a set of milestones categorized by skill set
(technical, design, and management). These
milestones help to divide the work within the
team and ensure everyone has a clear idea of
what needs to be done.

At any point, a team can share its progress with
the rest of the community to get feedback on the
work being done. Team members may also seek
help and advice from other Collectivers users if
they face a challenge.

Start a collective by listing what skills are needed to achieve your idea.
Search among the community members and invite those who share your
passion and have the skill set required to make your project a pleasant
journey. Members may also manifest their interest to join your team.

1

2

TECHNICAL
Segment your project in phases and set goals for each skill category.
These milestones help your team to have a clear idea of what needs to
be done for the project to progress coherently. Each team member can
add to this work plan to bring fresh ideas for the project.

1
1
MANAGEMENT

TECHNICAL
Track the progress of each skill category to ensure every milestone is
reached according to the work plan and within requested time.
DESIGN

MANAGEMENT

Enjoy the journey, learn from your team and achieve your goals! You can
get feedback from the community at any point to benefit you and your
team in the success of your journey.

We believe meeting and working with same minded people is a path
leading to great achievements. Collectivers facilitates this process from
start to finish to bring your greatest ideas to reality.
COMPLETE

The project
timeline divides
the project into
smaller parts
representing
objectives and
tasks that can
be understood
by all team
members.

3

Create a prototype for the website

Goals

Goals

Printustry
Edit

Description

1

Team Info

MY TEAMS

JOIN

START

EASEL

Job Title

Job Title

Languages

Languages

Awards

Awards

Publications

Publications

Website URL

Website URL

Social Medias

Save Changes

LOGO

ABOUT | TERMS | PRIVACY | CONTACT

SOCIAL MEDIA ICONS

Easel
Course: Principles of UI and Visual Design
Fall 2018
University of Toronto
This project was part of an assignment for a course part of
the Certificate in User Experience Design at the University of
Toronto. The goal was to present a low-fidelity prototype for
a new tablet app targeted at a large team of sales
representatives. According to the requirements that were
provided, “the goal of the app is to let sales reps to build
simple yet powerful custom presentations out of a library of
content such as video clips, images, and other assets on the
go”. The prototype was developed by considering business
needs and users’ requirements. In a second phase, the
wireframes were enhanced to build a click-through prototype
to show how users would interact with the product.

Design Process
Ideate

Empathize

Test

Several ideas were generated to solve
the problem identified in the previous
phase. These ideas were used to develop
a concept.

In addition to the user research data that
was provided, a holistic approach to
assessing usersâ&#x20AC;&#x2122; needs was followed
using tools such as user personas and
empathy mapping.

Define

Based on the business requirements and
user data, a problem statement was
formulated to guide the design work.

Wireframes were developed to a higher
fidelity prototype (click-through prototype)
based on the findings and feedback
received.

Prototype

A low-fidelity prototype (wireframes) was
created to illustrate the product idea and
its information architecture.

User Persona
ABOUT

KEY INFLUENCERS

Age 40

Ease-of-use
Intuitiveness

$55k

Reliability
Features

Medium Tech Proficiency

Samuel

Sales Representative
“I want an all-in-one solution that can
help me be more convincing and better
prepared for my meetings with clients.”

Integration

BIO

MOTIVATIONS

Samuel started working as a sales representative 10 years ago. His job requires a lot of
traveling and he can often be away from home
for more than 2-3 days in a row. Traveling often
requires that he uses his transit time to prepare
his sales pitches. He is used to using paper
documents for his presentations, and recently
started using technology to make his pitches
more effective.

Learn to use new tools that can help him in his
sales job by being more convincing during his
pitches, optimize his time by preparing his
presentations during transit and waiting times.

KEY ATTRIBUTES
Spends most of his time on the road visiting
prospects and existing clients and having sales
conversations with them. He covers relatively
large areas across the country, so he often has
to travel long distances. He is familiar enough
with technology to use touch screen devices
and apps, but isn’t comfortable dealing with
complex settings.

CORE NEEDS
Intuitive and easy-to-use app that enables to
pull from a library of existing assets and put
together slideshow-style presentations on the
go, while in transit and in between sales
meetings; an all-in-one solution to prepare and
present slideshow-style presentations on a
tablet.

PAIN POINTS
Dealing with complex settings, afraid that a
presentation may “crash” during a presentation
with prospects or existing clients, having to use
too many different apps to achieve his goals.

Concept
Canvas

The application was inspired by
the idea of a sketchbook that can
be easily used by its users while
on the go. The interaction with
the interface is meant to be as
easy as taking images or labels
and sticking them on the pages.
The pages are referred to as
â&#x20AC;&#x153;canvasâ&#x20AC;? as an analogy of being
the medium that receives usersâ&#x20AC;&#x2122;
imagination.

Easel

The name chosen for the
application, Easel, follows the
concept of developing a product
that fulfills two fundamental
functions: it is a toolbox giving
the user the necessary tools to
create a presentation, and also
the medium to present the result
of his/her work.

User Flows
Home

Load existing
project

Create new
project

Insert
text

Existing
projects

Insert
asset

Edit
asset

Canvas
Insert
image

Edit
asset

Insert
video

Share
project

Insert
pdf

Legend
New screen
Export
presentation

Play
presentation

Modal dialog
window

Wireframing
Home
Logo

What do you want to do?

<button>

<button>

Create new project

Edit existing project

Back to Home

Project Title

Export

Canvas

Play

Text

Canvas

Image

Video

PDF
Delete
Page

Timeline

Edit Project

From the Home
screen, users
can choose to
create a new
project file or to
load and edit an
existing project.

Add
Page
Edit

Users can insert
assets on the
canvas using
the toolbar. They
can also add,
delete, and
scroll through all
pages of their
current project
by using the
timeline below
the canvas.

Users can load
an existing
project by
selecting it from
a vertical scroll
menu.

Logo

Select a project to edit
<button>

<button>

<button>

Project title

Project title

Project title

<button>

<button>

<button>

Project title

Project title

Project title

Back to Home

Project Title

Export

Text

Users can insert
preformatted
text.

Play

Insert text
Text

Canvas

Title
Image
Subtitle

Video

Paragraph
Delete
Page

Timeline

Insert

PDF
Add
Page
Edit

Back to Home

Project Title

Export

Image

Play

Insert image
Search

Text

Canvas
Image01.jpg

preview

Image

Image02.jpg

Video

Image01.jpg
Image03.jpg
Delete
Page

Image04.jpg

dimensions: 250 x 190
PDF
Add
Page Insert

Timeline

Edit

Back to Home

Project Title

Export

PDF

Play

Insert PDF
Search

Text

Canvas
ﬁle01.pdf

preview

ﬁle02.pdf

Users can
browse through
the library of
assets using the
search tool or
the vertical scroll
menu. Assets
can be
previewed
before being
inserted on the
canvas.

Image

PDFs can be
inserted on the
canvas using an
interface similar
to the "Image"
modal window.

Back to Home

Delete
Page

ﬁle04.pdf

Timeline

ﬁle01.pdf
Add
Page Insert

Export

Insert video
Text

Canvas
Video01.mp4

Video03.mp4
Delete
Page

preview

Image

Video01.mp4

Video

Video02.mp4

Video04.mp4

Timeline

dimensions: 3360 x 2100
duration: 2:36

Videos can be
inserted on the
canvas using an
interface similar
to the "Image"
modal window.

PDF

Add
Page Insert
Edit

Back to Home

Project Title

Export

Edit

Play

Asset name
Size
Video

0 px

0 px

Width

Height

Video Start

Text

Image

0 sec.
Video End

Canvas

Video

0 sec.
PDF

PDF
Delete
Page

Edit

Video

Play

Search

Video
ﬁle03.pdf

Project Title

Timeline

Add
Page

Delete Asset

Edit

Users can edit
an asset by
clicking on it on
the canvas. The
asset’s
properties can
then be edited
using the menu
to the right.

Prototyping

Home

Project Title

Export

Play

Text

What do you want to do?

Image

Video

Create new project

Edit existing project

PDF

Edit

| Home

| Canvas

Project Title

Home

Export

Play

Home

Project Title

Export

Insert video

Sales-01.mp4

Searchâ&#x20AC;¦

Size

Text

Image

Sales-01.mp4 Sales-02.mp4

1080 px

Width

Height

Video Start

dimensions: 1920 x 1080
duration: 7:39

Video End

Video

Text

Image

Video

7:39

PDF

PDF

Insert

Delete Asset

Edit

| Insert asset

1920 px

0:00

Sales-01.mp4
Sales-03.mp4 Sales-04.mp4

Play

| Edit asset

Edit

TORONTO PEARSON

Toronto Pearson
Course: UX Research and Design Validation
Summer 2018
University of Toronto
This project was also completed as part of a course for the
Certificate in User Experience Design at the University of
Toronto. The goal was to conduct usability testing on the
desktop version of Toronto International Airport website,
analyze the data and report the results. Prior to the usability
testing phase, research was conducted through user
interviews to gain a better understanding of their experience
with air travel. Tools such as a metrics collection protocol
were subsequently developed to record answers,
observations, and other metrics during usability testing. After
meeting with the participants and facilitating the testing
sessions, a report with recommendations for improving the
website was produced.

Research Process
Objectives

Methods

Research objectives were defined to
identify questions requiring answer,
knowledge gaps about the users, and
learning goals.

Synthesis

Research methods were selected and
metrics were defined, which included
preparing a Metrics Collection Protocol.

Hypotheses

Assumptions about the users were
formulated to help select the appropriate
research methods to achieve the
identified objectives.

Results were analyzed to see if the
research objectives were met, confirm or
refute the hypotheses, and develop
recommendations for improving the
website.

Rachelle is an active mom of two
children. She travels once a year with
the entire family and plans her trip far in
advance. She is more likely to travel
abroad to exotic locations or European
countries.

Michael is originally from Montreal, but
moved to Toronto two years ago for
work. Many of his clients and friends
are still in his hometown, so he often
has to travel there to meet them. He
takes the plane about once a month.

Teacher

Lawyer

User Stories
1

Michael is going to the airport to pick
up a friend visiting from Los Angeles,
California.
He
remembers
she
mentioned that she’d be arriving this
evening via an Air Canada flight, but
doesn’t know the flight number, arrival
terminal, or the time of arrival.
Pain point: find information about
departures/arrivals.

2

Rachelle will be flying out of Toronto
airport in a few days, on vacation to
Mexico. She’d be gone for a week, and
plans to park her car at one of the
long-term parking areas at the airport.

Pain point: find information about
parking options.

3

Immediately after Rachelle took off,
she realized she forgot her cellphone in
the waiting area at the gate. An airline
staff advised her to – upon reaching
her destination - go to the airport
website to get more info about ‘lost
and found’ items.
Pain point: report a lost item.

User Research
1

QUESTIONS

SELECT PARTICIPANTS

Prior to the usability testing phase, user research was conducted
to better understand their needs and requirements. Participants
were chosen to have a diversity of age, gender, and travel
experience.

2

INTERVIEW PARTICIPANTS

The interviews were mostly unstructured and informal. A set of
questions was prepared for reference. Follow-up questions were
asked as participants formulated responses to probe deeper into
their air-travel experience.

3

JOURNEY MAPPING

Participants’ answers were used to create a journey map of a
typical air-travel experience. Companies could use the data
collected to identify opportunities to address travelers’ pain
points with new or improved offerings.

5

How do you prepare for traveling?

Name:

Gender:

Age:

Occupation:

Income:

6

Contact Info:
How do you get to the airport?

1

How often do you travel?

2

What are your reasons for traveling?

3

How do you plan your trip?

4

What
do you do after you arrive at destination?
How do you buy your plane
tickets?

7

What do you do when you arrive at the airport?

8

9

AIR TRAVEL EXPERIENCE | USER RESEARCH
AIR TRAVEL EXPERIENCE | USER RESEARCH

“A good sense of humour from
flight attendants and pilots has a
big impact on how I feel during
the flight.”

“My vacation starts as soon as I
get out of the plane.”

Usability Testing
Task 2: Using www.

Usability Testing
60 minutes sessions
were scheduled for
each participant to
give enough time to
go through the tasks
and gather qualitative
feedback from
follow-up questions.
During usability
testing, participants’
answers were
recorded by following
a “Metric Collection
Protocol”.

out if you would have free
Wi-Fi service at the airport.

METRIC COLLECTION PROTOCOL

Satisfaction (scale of 1-5, 5

PARTICIPANT #1
Scenario 1: A friend of yours is visiting Canada from Los Angeles, California, and you are going to Pearson International airport to pick her up. You remember she mentioned that she’d be arriving this evening via an Air Canada

Follow-up questions/
responses

Completion %

Time taken

Notes / Observations

Tasks 1: Using www.

Benchmark:
N/A
Actual:
100%

Benchmark:
N/A
Actual:
0:47

Used the “Flight Search” feature on
the home page.

Follow-up questions/
responses

3.

4.

5.

Q 1. How would you describe your experience of using the website to complete
this task?
Answer: Quite easy.

Q 4. Was there anything on the website that helped you accomplish this task?
Answer: “While You’re Here” seemed like an obvious menu to look for airport
services.
Q 5. What could have made your task easier to accomplish?
Answer:
page; reduce the amount of text on the Free Wi-Fi page.

1.

2.

3.

4.

5.

Q 1. How would you describe your experience of using the website to complete
this task?
Answer:

Additional probes/
responses:

Scenario 2:
for a week. You plan to park your car at one of the long-term parking areas at the airport.

Q 3. Were there any ambiguities during this task?
Answer: None.
Q 4. Was there anything on the website that helped you accomplish this task?
Answer: Hints inside the search box suggested to search by airline or location.
Q 5. What could have made your task easier to accomplish?
Answer: Make sorting options inside the “Flight Schedules” table more obvious.
Q 6. Could you look at the home page again and tell me your thoughts about
the “Flight Search” feature?
Answer:

Tasks

Completion %

Time taken

Notes / Observations

Tasks 1: Using www.

Benchmark:
N/A
Actual:
100%

Benchmark:
N/A
Actual:
1:46

Used the “More about parking options and rates” link, looked at the
comparison table, and then validated
his choice by using the “Park & Save”
search feature.

out your parking options,
and what will be the most
economical one.

Satisfaction (scale of 1-5, 5

Q 7. What are your thoughts about the search functionalities?
Answer: Very clear, except for sorting search results.

ASSIGNMENT 02 | ALEXANDRE MCLEOD

Q 6.
Answer: Another drop-down menu labeled as “Services”.
Q 7. What are your thoughts about the layout of the content?
Answer:
what’s important.

Q 2.
Answer: Wasn’t sure how the results were sorted after the search was made.

Additional probes/
responses:

2.

Used the “While You’re Here” menu /
“Airport Services”.

Q 3. Were there any ambiguities during this task?
Answer: Wasn’t sure if some conditions applied to be able to enjoy free Wi-Fi at
the airport because there was too much text around it.

Tasks

Satisfaction (scale of 1-5, 5

1.

Benchmark:
N/A
Actual:
1:03

Q 2.
Answer: Read a lot of text.

plan. You have a laptop connected to your work Wi-Fi, but you are in a hurry – you need to set out for the airport

number, terminal, arrival
status) for your friend’s

Benchmark:
N/A
Actual:
100%

PAGE 12 OF 25

1.

ASSIGNMENT 02 | ALEXANDRE MCLEOD

2.

3.

4.

5.

PAGE 13 OF 25

Analysis
The following table maps the key issues discovered during usability testing to their corresponding user interface element, and recommends a solution for each of them:
#

“I think I found the
most economical
one, but I’d have
to do a bunch of
reading to learn
more.”

Use bold fonts, bigger font size, and
colors to emphasize important text.

5

Images that
include a callto-action button
aren’t visually
clear enough to
be understood
by users.

“park &
save”
image
on home
page.

Visual
design.

3
(Participants
#1, 2, 3)

1- High

“I like to know
where I have to
click immediately”.

Design images
with no text, and
locate them close
to a separate and
clear call-to-action
button.

Top and
Sections of the
navigation menu bottom
aren’t labeled
menu.
properly to give
users enough information about
their content.

Information 3
architecture (Participants
/ labeling.
#1, 2, 3)

1- High

“I had to use
FAQs, which I

Relabel menus
based on a card
sorting research
activity with users.

Call-to-action
buttons don’t
stand out
enough from the
rest of the page.

Visual
design.

3- Low

6

7

“I had 394 search
results. That’s too
many.”

the information
here, I’ll use the
search bar”.

airport.”

“File
Report”
button
on “Report Lost
Item(s)”
page.

ASSIGNMENT 02 | ALEXANDRE MCLEOD

1
(Participant
#1)

through a back
door. This means
your website isn’t
very good.”
“There isn’t
enough contrast
between the button and the rest of
the page.”

Add additional
options.

Relocate information based on
a card sorting
research activity
with users.

Analysis

RECOMMENDATIONS
The following images are screenshots of the current website, and highlights where usability
issues were discovered during usability testing. They also include recommendations for improving the website.
Problem 1:

Recommendation: Information could be relocated after a card sorting research activity, which

PAGE 7 OF 25

ASSIGNMENT 02 | ALEXANDRE MCLEOD

PAGE 8 OF 25

Key issues discovered during usability
testing were mapped
to their corresponding
user interface element
in a table. These
issues were further
highlighted by using
screenshots of the
website. The
quantitative and
qualitative data
collected were used
to develop recommendations to
improve the website.

ADCAR

Adcar
VSW Hackathon 2017
First Place Award
Team: Munene Kaumbutho | Pavlo Ponikarovskyi |
Jonathen Thomsen
AdCar wants to make free transportation a reality. To
accomplish this vision, our team combined both digital
advertising and cab industries together. AdCar is an
alternative payment method letting customers enjoy a
discounted (and eventually free) ride by watching targeted
ads during their trip. The key difference is the ability to take
an action on the ad, compared to traditional pay per
impressions marketing in the transportation industry. The
cost of the advertising offsets the partial (and then full) cost
of the cab ride. Taxi companies also get a share of the
advertisement revenue when a customer selects AdCar as
the payment method. Everyone wins! Customers enjoy free
or discounted transportation, cab services get more income,
and advertisers get another platform for their campaigns.

Design Process
Problem

The problem that the product was trying
to solve was clearly defined to ensure that
all team members were on the same
page.

Assumptions

Test

Hypotheses

User feedback was gathered from
marketers and potential users to validate
or invalidate the team's assumptions.

Hypotheses on how the product could
solve the defined problem were
formulated, and key performance
indicators (KPIs) were identified to
measure its success.

Assumptions about target users, user
needs and business goals were made to
guide research and design by giving the
team a better idea of what needs to be
validated.

Prototype

A minimum viable product (MVP) was
created to test and gather feedback.

“I don’t want this to interfere with my
conversations if I’m with a friend in a cab.”

“I want to be entertained and watch
something relevant.”

DOES

FEELS
Skips irrelevant ads;

Excited;

Stops when he feels he has watched
enough;

Overwhelmed;

Interacts with ads that match his needs;
Closes the app when he wants to rest.

Annoyed;
Pleased.

Concept
1

ORDER A CAB

2

CHOOSE ADCAR
AS PAYMENT METHOD

3

WATCH RELEVANT ADS

PAYMENT METHODS

ADCAR

REG PRICE

FREE

CAD$12.00

REQUEST ADCAR

Users order a cab using the application of any
local taxi company with which they are already
familiar. AdCar could also eventually be
integrated with existing ride-hailing platforms.

When users are prompted to select a payment
method, they can choose to pay the regular
price or select AdCar for a discounted ride.

4

ENJOY YOUR FREE RIDE!

Advertisements presented to users are targeted
based on the data collected via their profile on
the platform. Price reduction depends on how
long users watch ads during their trip.

Integration
Call to action buttons are integrated
with other apps (e.g. Calendar) to
increase user engagement.

Advertisements displayed are
based on user preferences and
data collected through the app.

Prototyping

AdCar

AdCar

AdCar

How it works

PAYMENT METHODS

WE HOPE YOU ENJOYED YOUR RIDE!

BLACK PANTHER
IN THEATRES NOVEMBER 3

FREE RIDES FOR ALL

Start button
synchronised with a
tablet located on the
vehicle’s dashboard.

PRESS TO START YOUR FREE RIDE

Home

After AdCar has been selected
as the payment method, users
are directed to the application’s
home screen.

SET A REMINDER
BUY TICKETS
SKIP AD

Call to action buttons
Users can skip an ad
at any time.

TOTAL TIME: 5:04:37

TOTAL COST: 0.00$

OPEN MAP

Advertisement

Every advertisement shown on
the tablet is synchronised with a
landing page on the user’s
cellphone.

Open map to track
your ride progress.

BACK TO MENU

Summary

The cost of each trip varies
depending on how much time
users
spend
watching
advertisements.

Marketers can monitor the
progress and effectiveness of
their campaign by tracking user
interactions.

Advertising
campaigns
are
managed through a marketing
dashboard.

User interactions are monitored
over time, allowing marketers to
determine when their campaign
is most effective.

RE-LEAF

Re-Leaf
UBC Startup Weekend 2017
Second Place and Social Impact Awards
Team: Josh Angle | Hana Robinson | Sophie Van Barr de
Knegt | Lucy Zhang
Re-Leaf is a plant pot and soil that contain a specifically
engineered bacteria allowing for absorption of CO2 and
methane. It provides an aesthetically pleasing and effortless
way to reduce greenhouse gas emissions for millennials who
are looking to fight global warming. According to a survey
done by our team, 90% of millennials feel responsible for
global warming and want an opportunity to fight it. However,
alternatives such as recycling or installing solar panels are
expensive, time-consuming, and difficult to track in terms of
the impact they are creating. Re-Leaf gives the customer an
opportunity to fight global warming effortlessly and elegantly.

Design Process
Build

A first prototype of the product was
designed, 3D modelled and digitally
rendered to present the concept to
potential early adopters.

Learn

Data collected was used to iterate and
come up with new ideas to improve the
product.

Measure

Qualitative and quantitative data were
collected through in-person interviews
and online surveys. Prototypes were
shown to potential customers for
validation.

Empathy Map
SAYS

THINKS
“I don’t know what my impact is on global
warming.”

“I don’t think I can do much against global
warming by myself.”

“I’m already doing my best to help by
recycling.”

“Fighting global warming requires too
much effort.”

“Our society needs to take more action to
combat climate change.”

“There’s no simple solution to climate
change.”

DOES

FEELS
Recycles;

Guilt;

Composts;

Powerless;

Buys organic food and green alternatives;

Frustrated;

Eats vegan.

Enthusiastic.

Concept
1

ABSORB

2

3

FILTER

METHANE

RELEASE

CLEANER
AIR
METHANE

METHANE

METHANE

METHANE

METHANE

Methane and CO2 contained in the
air are absorbed by the soil.

Biotechnically engineered bacterias
transform the greenhouse gases into
water and methanol.

The cleansed air is released into the
atmosphere.

re le af
Save the planet effortlessly

Prototyping

TRACK YOUR IMPACT:

GET MY RE-LEAF

Choose a size

1

Choose a color

2

Choose a seed

3

Save the planet!

4

Track your impact

X 0.14

X 334 KM

X 91 DAYS

Through a website, consumers would be able to customize their own Re-Leaf by choosing between two choices of format (1 Litre or 2 Litres), colors (white or
black) and seeds (herbs or succulents) that they can subsequently plant in the plant pot. Each Re-Leaf would contain a serial number the consumer could
enter online to see how many litres of air the plant pot has cleaned so far, and what that is equivalent to in terms of e.g. cows or car emissions.