Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Email IS snazzy enough!

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I recently came across an article in iMedia Connection which discussed the 5 hurdles of email marketing. The last hurdle in particular caught my eye: Email is too complicated and not snazzy enough. The article goes on to state that consumers respond well to rich media which puts pressure on email marketers to turn up the glitz factor. However, this makes deliverability more of an obstacle and often can alienate mobile users. This hurdle is summed up by stating that email is all about the effectiveness, not the glamour.
I agree and would like to argue that email is snazzy enough - let email be exactly what it is… email. People opt into email marketing lists with certain expectations. This isn’t a red carpet - they aren’t expecting glitz or glamour. Instead they will be expecting updates on their favorite products, discounts and promotions and/or news and tips that are valuable to them! While a video now and then is entertaining, tactics like this are not necessarily vital to the survival of email marketing. And, quite frankly too many images and additions to your newsletters may get caught in spam filters rather than be delivered to where they should be – your subscribers’ inboxes.
What do you think? Should email turn up the snazzy factor?

As Director of Product Marketing for Campaigner, Wendy leads the development of Campaigner’s email marketing solutions designed to help small businesses grow and succeed. Wendy stays current with email marketing trends and helps small business owners realize the great opportunity it presents in growing their business and engaging their customer base.
Wendy has 12 years experience in product management and product marketing roles driving the development and strategic marketing plans for business communications software and software-as-a-service applications. In all her roles, Wendy has been a proponent of providing an exemplary customer experience with a focus on the unique needs of the small business.