Fresh & Fruity is an all female collective and brand based in Aotearoa/online and organised by Severine Costa, Hana Aoake and Mya Middleton which was created in 2014. F&F maintain an artistic and writing practice, while also facilitating the projects of others. Their work explores capitalism by both mimicking and mocking the corporate spheres in which the art world operates. Thus calling attention to the intersection of race, class and gender through acknowledging lived experiences, as well as creating safe space for those excluded by the current art economies to show work and have critical dialogues.

complex and fluid networks

A social setting in a space designed by means of communication and representation

Organic web with spaghetti like hands

Tentacles of connection

One hemisphere to another

Drowned in the sea

lines of submarines

Running beneath the sea

Sharks are trying to eat the undersea fibre optic cables

Maybe everytime the internet gets bad its just the sharks

whenever I try and physicalise the internet into the 3D I think of the ocean.

Its fluid nature just slips through your fingers

Its ephemeral

Authenticity of emtion

Streams of consciousness

"Ephemerality as a strategy for generating authenticity. The untenability of old notions of authenticity becomes more apparent the more one is entrenched in mediated social networks that archive data about a user. Because social media turn so much experience into representations, social media eradicate the possibility of spontaneity (another legacy notion of what is authentic), as we plan for the mediation of what we are doing even as we are doing it." -Rob Horning

mixes are a really cool grassroots form of sharing information. they remind me of bluetoothing Usher and Chingy tracks at lunch time with girls at school, making mixtapes recorded off of radio stations like Mai Fm with a double tape deck stereo, and making Neopets profile pages with dope playlists that would autoplay as soon as someone opened my page. It also reminds me of indigenous oral history traditions and how that translates to an online medium and digital native audience. Here is a mix I made and some of my influences below :-)

influential online practice //a gr8 wahine

~~ happy international womans lady ~~ lmao

the internet is a powerful connective tool for women

we posted our mix on Soundcloud/Facebook and the next morning a woman in Christhurch (on the other side of New Zealand) had played it during her brunch radio show #manawahine

"The only wars now are not of space, but of time," says the philosopher of speed Paul Virilio

technology has collapsed space

'computers are the single most powerful agent in the collapse of space/time at the end of the 20th century. Technology changes the world, and for the better. Technology changes the world into a matrix.' Chris Kraus, Where Art Belongs, pg 130

facebook, iphones and instagram changed the world, but for the better?

did the internet both create space physcosocial connective space for communities while also collapsing physical space?

In our second manifesto we wrote on the interplay between women, the art world and technology. In the second half, titled 'the gallery girl', she is analysed as a fluid deleuzian figure who acts almost as an app. She lives on gchat and her iphone, waiting for the gallery director to email her instructions. Its interesting to think about how women are demanded to be performing emotional and other forms of labour 24/7, especially in roles such as gallery assistants or social media managers. Its like women in these roles dont get any physical or mental proxomity or reprieve from their workplace. They are just an organisational app manifested in 3D organic hardware lmao ;)