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The American Herbal Products Association (AHPA) is a national trade association that is focused primarily on herbs and botanicals and herbal products. All of AHPA’s activities are focused on its mission, which is to promote the responsible commerce of herbal products, and are undertaken to maintain and improve market opportunities for companies that sell herbs, herbal and botanical products, and other health-related products, including foods, beverages, and personal care products, and to ensure that consumers continue to enjoy informed access to a wide choice of goods.