It is famous all around the world, it is inspirational for anyone loving art and it is just located in the very heart of Italy, Florence:

The Birth of Venus (1482-1485) by Sandro Botticelli

The “Galleria degli Uffizi” in Florence is an absolutely must as it is one of the most famous museums in the world. Visitors enjoy famous artworks and masterpieces in an historic building from 1574 representing Italy’s highly architecture excellence as its best. Botticelli, Giotto, Cimabue, Michelangelo, Leonardo da Vinci and Raffaello are just a few names showing the dimension of exclusive artists and the greatness of a collection which is focused on the Renaissance and the time between the 12th and 17th centuries.

The museum explains the meaning of Botticelli’s Venus by using the approach of the Neoplatonic philosophy. Therefore the painting can be seen as showing “the birth of love and the spiritual beauty as a driving force of life.” So Sandro Botticelli is not just called a simple painter. He’s described as “one of the greatest poets of the line and drawing”.

‘Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen.’ (Leonardo da Vinci)

While I was standing these days in front of the “Birth of Venus”, celebrating the view as a luxury moment, I was questioning myself:

What else communicates art and galleries nowadays than just culture, beauty and inspiration?

“Businesses today are looking at interesting ways to reach out to quality audience,” said Sanjay Sharma, one of the international management at global auction house Christie’s in an interview with the Economic Times Magazine. He describes Art as becoming an increasing communication tool for luxury brands to reach the upper class which invest in high-end art. Nowadays art galleries and auctioneers are seen as partner channel with a specific function: To access to the target group and exchange knowledge and awareness.

Sotheby’s, the global art business auctioneers, offering since 1744 extraordinary opportunities to transact via private sales galleries or worldwide selling exhibitions, adapt to this point by offering even summer study courses in Understanding the Luxury Market . Thomaï Serdari, Luxury Brand Strategist and Lecturer at Sotheby’s Institute of Art in New York, teachs in it the “5 things you need to know”.

1. Luxury does not necessarily mean “old.”

2. The luxury market does not favor the rich but rather the smart shopper.

3. Luxury is both an indulgence and an investment.

4. The luxury market favors the well prepared.

5. The luxury market itself is not a thing of the past but constantly in flux.

If you once stand in front of an historic or contemporary painting while being in a gallery or museum, never underestimate the presence and force of it as being more than just a piece of beauty, culture and inspiration –

Art was, is and will be pure communication – especially when appreciating it with a luxury view.