With the final post in this three-part series, Ben De Rienzo and the Booklaunch.io Team dive into the murky waters of the “post-launch” phase of your book launch plan, clarifying what you can do to keep the momentum rolling.

Launching your book is an exciting experience.

You’ve been working hard for months, possibly years, in the lead up to this moment. Your manuscript has been edited several times. Your promotional opportunities have been lined up. Your book launch page has been created. And your marketplace listings are ready.

Then the big day comes. Bam!—your book is out into the world. Now what?

Recent trends show that successful authors don’t stop their effort at launch day. In some cases, authors increase their level of effort post-launch.

Why?

Because momentum is everything when it comes to fueling book sales and growing an author career.

A big launch day does provide the main thrust to get your book off the launch pad. However, without additional “rocket boosters”, your book (and career) may not climb as high as you hope.

Keep your book, platform, and career soaring ever-higher with the following tried-and-true strategies.

1. Keep Your Promises

Chances are you made a number of promises to your readers during the pre-launch phase of your book project. Maybe you offered bundle options, each with several bonuses. For instance, perhaps you promised to hold a private web-based Q&A with readers who purchased at least five copies. Follow through on that pledge. Organize and execute your online Q&A when you said you would. [Read more…]