About

I am a marketing manager with a strong background in graphic design and writing.

Employment

Penton Media,
New York, NY, US,
Marketing Manager

• Work with sales, editorial and publisher to develop all sales and marketing materials. Create all materials including writing copy, graphics and lay-outs. Build branding and consistency for all print and web materials.• Work with publishers on marketing initiatives and new business and development. • Develop and oversee all online and print promotions. Manage timelines and deadlines. • Update all marketing related content for website. • Produce and manage direct marketing and email blast campaigns. • Manage marketing budget. Approve and track A/P. • Manage and oversee all trade shows (30+) • Edit and approve reader surveys compiled by research department. Incorporate all relevantinformation in collateral. • Work with sales and editorial on corporate events including email blasts and creative. Follow-upwith participants by tracking feedback via surveys. Compile results and create presentations.

Oct 2007 - current

Premiere Publishing,
New York, NY, US,
Marketing Manager

• Generated all marketing materials including media kits, brochures, sell sheets and house ads. • Developed and managed RFP’s - negotiated and finalized agreements. • Produced sales and marketing presentations for advertising and sponsorship sales. • Managed sponsorship opportunities – selected events, negotiated deals, created ads and signage,generated visibility for the magazines. • Created value added events for advertisers - organized all facets of events including budgets;sponsorship; charity involvement; food and libation; red carpet set-up; public relations and mediacoverage; invitations and RSVP; signage and creative. • Increased subscribers through incentives, sweepstakes and direct mail promotions. • Organized and set-up all trade shows including budgets, strategies, sponsorships, and creative. • Wrote and distributed press releases to media and online - worked closely with PR agencies. • Worked with web designers and oversaw websites for creative, content and advertising. • Increased brand recognition through product placement including movies, television and events. • Researched and wrote articles for Trump Magazine as needed.

Oct 2005 - Oct 2007

barbara k!,
New York, NY, US,
Marketing Manager

• Produced sales and marketing presentations. • Wrote and designed the product catalogue - updated with new products as needed. • Created promotional and marketing material (signage, how-to-cards, POPs, brochures, hang-tags) • Organized & managed all trade shows working within budgets, guidelines and tight deadlines;ensured materials were shipped in a timely manner; traveled to set-up booth and oversee show. • Researched and presented new ideas for product development. Mocked-up samples, createddiecuts and communicated with production in China for final outcome. • Developed packaging and marketing materials for new collections and launches. • Promotion and execution of products into store planograms • Read through daily online inquiries and provided responses and customer service. Ensuredcustomers received orders and followed-up to get feedback on merchandise. • Assisted in the planning of all events