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Do your Videos have Strategic Purpose?

05 June 2018

In this vlog, Hax talks about the importance of purpose when using video within your marketing. To get the best results, strategically, any video used within an organisation has to have a specific purpose.

How Video helps to Communicate Change

Embracing Feedback in Marketing

26 January 2018

In this Vlog Pam Ashby, Co-founder of Prisma Broadcast, talks about the need for marketers to embrace the concept of feedback.

"If you invite and welcome feedback at every stage, and you’re not frightened about what that might be, then you learn what the customer wants. You only need to ask them, and very often that’s something basic that people don’t do. You need to encourage the customer to talk to you about what they really need."