How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

Join our leading media and creative development experts to learn more about our global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

68% of Chinese consumers questioned by Kantar in December 2017 across Tier 1 to 3 Cities in China stated that they expect to spend more money in 2018 on achieving their Health & Wellness goals than they did in 2017.
This webinar will share the findings from our study and discuss the strategies and tactics that brands can employ to ensure that they achieve more than their fair share of this increased spending. If you want to understand how to tap into this trend in your offline and on-line retail strategy, in your digital media and Key Opinion Leader Strategy including Medical Professionals, or in your brand positioning, then the insights and case studies in this webinar will be highly valuable for you, your marketers and product innovators.

To reach us, or to know more information, data and analysis of health and wellness market in Greater China, please contact Sarah Kuo at +86-21-22870937 or Sarah.Kuo@kantar.com

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
Join us on November 9th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
• Is connectivity improving or eroding customer relationships?
• When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
• How is a world of self-serving or fake information eroding consumer trust in brand messages?

For Financial Services organizations, the stakes around trust have never been higher than they are today, with trust-breaching incidents having far reaching consequences. High-profile data leaks, and the boom in connected devices monitoring our behavior, has created serious suspicion around how consumer data is being held.

This presents a challenge both for consumers, who want to trust their financial institutions; and in turn for financial institutions to who need trust to retain customers and grow their business. It is crucial therefore for Financial Services organizations to view this increasing scrutiny as an early warning to maintain maximum transparency, and ensure the data they hold translates clearly into experiences that genuinely benefit their customers.

Join us on November 7th as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
- Is connectivity improving or eroding customer relationships?
- When it comes to personal data, are customers really on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
- How is a world of self-serving or fake information eroding consumer trust in brand messages?

Technology is shaping society but is it making us uncomfortable? From connected devices, to chatbots, how can brands build and maintain trust in this rapidly-evolving world?
Join us on November 2nd as we draw insights from Connected Life, our 56-country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
• Is connectivity improving or eroding customer relationships?
• When it comes to personal data, are we on the losing end of an unfair exchange, and what can businesses do to rebuild trust?
• How is a world of self-serving or fake information eroding consumer trust in brand messages?

Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.

At Kantar, we’re passionate about helping clients grow brands. We’re experts in advertising, marketing, communications, media, digital and brand equity research, and we work with 90% of the world’s leading brands. Through this channel, we will share insight-led content focusing on brand strategy, creative development, channel optimisation and brand performance.