This doesn't say "green" to me. It just says that the rest of the lighters are garbage. As in "not good".
"Green?"
"Super green!"

That being said, I like the campaign. It's simple and to the point. I like the copy "disposable. Just another word for garbage", but I would have liked to see a few more like that instead of another print with a slightly different execution.
The banner, on the other hand, is very lazy work. It just takes the print and adds "click here". Come on, we've moved passed this point with banners already!

I like the idea. The placement of the text bugs me though. And I would like it better if the top of the first picture should be in the bottom of the second, just like part of the second appears in the third. It would give more of an idea of how deep the pile of garbage is, and would relate the first photo to the other two.