Media
01 December 2018

We welcome the opportunity to comment to the media on topics relevant to our areas of expertise.

Emulating the spirit of ‘Baba Zayed’

While every year, the UAE National Day is a celebratory occasion, this year’s event holds a significant poignancy given that it falls on the Year of Zayed.

The Year of Zayed has been instrumental to remind the community that the values instilled by the late Sheikh Zayed still serve as an important foundation for the growth of the country and its socio-economic development. But as this significant year draws to a close, we must ask ourselves – how do we best carry forward his legacy in our day-to-day business beyond the Year of Zayed?

For many companies, this means continuing to support the growth of the country, whereby operations are designed to provide a product or service that meets the country’s national goals. Personally, I have followed this approach for generations. As a community, we need to support our nation and contribute to the country’s development, our objectives must be aligned with the UAE Vision 2021.

However, there are other routes as well to utilising the lessons learnt from Sheikh Zayed’s legacy.

Sheikh Zayed’s greatest mark on UAE history is his unification of the Emirates and his endorsement of working together to achieve shared success for the country. Today, we can employ this in the business world by harnessing the synergies of partnerships and agreements to achieve greater degrees of success. As a partner of choice to many of the UAE’s leading names, we believe that collaboration and in-depth stakeholder engagement can lead to better knowledge sharing, operational efficiencies and impactful change.

As an example, we recognise the importance of including all stakeholders in our journey to protect and respect the environment and frequently host events to encourage more environmentally conscious decision-making. Our suppliers are encouraged to apply similar standards in their own business – leading to more sustainable practices across the supply chain.

Further elaborating on sustainability, Sheikh Zayed himself was a strong proponent of environmental conservation and responsible action. In his own words: “We cherish our environment because it is an integral part of our country, our history and our heritage. On land and in the sea, our forefathers lived and survived in this environment. They were able to do so only because they recognised the need to conserve it, to take from it only what they needed to live, and to preserve it for succeeding generations.”

For the private sector, these moving words mean that sustainable corporate action must sit at the heart of all business decisions. Shifting consumer trends, resource scarcity, volatile costs, and a range of other issues are already pressuring businesses to implement sustainability principles. However, a truly sustainable organisation cannot be advocated by individuals or one-off programs. We must think holistically and undertake a program of action that balances sustainable operational development with environmental preservation. Both climate change and market movements demand it.

We all need to champion the belief that sustainability and profitability go hand in hand for us to be able to have a bigger impact across all areas we operate in. Our areas of focus are aligned with the Sustainable Development Goals laid out by the United Nations – including women empowerment, saving water and increasing energy efficiency.

We conclude that a triple bottom line approach to sustainability has allowed us to stress the importance of this area. We have also discovered that addressing sustainability as a key concern from top-down is the best way to embed socially responsible behavior and thinking all the way from the boardroom to the construction site is imperative.

By prioritising sustainability, collaboration and supporting the UAE national agenda, as we do revenue, we can better deliver on our promises – to not only to the UAE of today but for our future. It will not be easy, but these are promises worth keeping.