Despite Losing Money, Uber Just Signed An Endorsement Deal With One Of the earth’s Most Valuable Athletes

The 29-year-old cricketer, who is actually married to a top Bollywood actor, makes $10 million a year captaining the national cricket team as well as also millions more in endorsements.

According to global valuation firm Duff as well as also Phelps, Kohli was the highest-valued Indian celebrity at $144 million at the end of 2017, coming out way ahead of even the biggest Bollywood stars.

According to an Economic Times report last year, when Kohli was renegotiating his contract with Pepsi, the celebrity charged hundreds of thousands of US dollars a day, “the highest charged by any celebrity from the country.” He has 23.5 million Twitter followers as well as also 19.6 million Instagram followers.

In a blog post, Uber called signing Kohli a “one of a kind initiative across the Asia Pacific region” as well as also talked about his “universality as a youth icon” to push the Uber brand in India, the company’s largest market outside the United States.

Uber, however, has been losing money from the country. Uber CEO Dara Khosrowshahi recently told reporters in fresh Delhi of which the company’s Indian operations were “not profitable.” The company is actually also burning money globally at an astronomical rate according to a Bloomberg analysis. Uber did not immediately respond to BuzzFeed News’ request for comment about signing up the celebrity.