Is Google worse? Or spammers just don't care about Bing/Yahoo?

Now doesn't that just have a ring to it? The last time I put up a video here on web spam, (from the IR community) it was a less than complimentary view. In the post; SEOs are not Criminals we looked at how many in the search world consider a large portion of SEO to be 'spam' or even 'black hat'.

Today, as I was wandering around my reader I came across this one;

You can access the video and some graphics below, but I am pleased to announce that this one was really about the more melodious attack type of tactics, not really the more relaxed terms we use for them. This ain't your mommy's MFA or affiliate monetized black hat SEO. These are the more insidious brands.

NOTE; while this is a 'Google Tech Talk' it should not be construed to be FROM Googlers. In this case the presentation was by Julien Obrier (on LinkedIn) the QA Engineer at Zscaler (website – research - Facebook). This is simply the results of some research he did into the topic over Google, Yahoo and Bing.

A look at how they see your blog

Have you ever wondered how Google Blog search works? Considered what elements might be different or relative to the regular organic search? Well, a recently awarded patent to Google had me thinking of digging deeper into it all.

Now, as is always the case with patents, we must consider that this was filed in 2005 (as was the sister patent which was awarded in 2007). That means that much of this was likely already in place at that time. But it still makes for some interesting reading towards understanding how Google has gone about the world of Blog search.

2 ½ Years of insight and what we can learn

I thought it would be interesting to have a look at the patents that the folks over at Google have had awarded over he last few years. Can we see a pattern? Does it speak to the future in any way? We shall see.

Recently I wrote about how Google might get beyond links. As an interesting follow up, I thought it would be useful to see just where they may be headed. It would be ever so interesting to do that same for the last 5-6 years, but that was something I really didn't have the time to dig into. Maybe some day.

As with all things, we don't want to get too excited by the adventure. Patents are merely concepts filed and protected over the years. Some are older, others more recent, I just wanted to do it as it would be interesting. I am sharing it, because well, it is always fun to think out loud.

And last but most certainly not least, we have the search patents awards from the first half of 2010. We will be following this up tomorrow with a post looking at the last three years of search patent awards to Google. The goal is to look at the history and see what, if any, patterns emerge from it all. Be sure to check back tomorrow for that one.

Next up (first post was Yahoo patents) is the round up of search patents of interest from the folks at Microsoft. These, as you might imagine, take on new importance since we've likely seen the last of Yahoo as far as search is concerned. Now that we're down to only two engines of note, the Microsoft (aka Bing) stuff should garner more interest than in the past. Let the games begin!