This is a hilarious, yet horrific, strategy used by those who
want the meatless movement to fail. In Sweden, the Swedish farmers
association has been found to hand out free hamburgers to children
in order to counteract a school's meat-free Wednesday.

Nykoping School has taken a big step by adopting meat-free
Wednesdays to encourage their students to be more compassionate,
healthier and sustainable. People invested in the meat industry feel
threatened by such steps and do everything in their power to lure
kids away from meat-free diets. This is why it’s so important that
we become good role models for children, and encourage them to view
God’s animals as fellow Earthlings and not as food.