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Fundraising Tips:How To Pick The Right Fundraising Product And Key Questions
Usually the first question that you ask yourself when you realize your group needs to raise funds is: "What Are We Going To Sell?" Get expert knowledge on how to make the right choice.
There are thousands of products available for fundraisers that range from candy to wrapping paper, cookies to inspirational goods, and nuts to sausage and cheese. After all, almost anything can be re-sold by groups for a profit.
Think about the following six questions to help you choose the right fundraising product or program for your group:

How Much Money Does Our Group Need To Raise?

Come up with a goal that is based on your group's needs not just one that sounds good. If your group needs to raise a few hundred dollars, lollipops or a small order of candy bars may be appropriate. If you need to raise over $5,000, you may want to use an order taker fundraiser like a popular chocolate brochure program or a cookie dough fundraiser.

What Would We Enjoy Selling?

Your group members will determine the success of your fundraiser. Ask them what they would like to sell and what they'd absolutely not like to sell. The more they like the products, the more confident and motivated they will be to sell them.

What Has Worked For Us In The Past?

'If it ain't broke don't fix it' As the saying goes, if you've had success with a certain program year after year- stick to it. Chances are, your supporters are expecting you at that same time every year and your participants are comfortable with selling the product.

How Fast Do We Need The Money?

Pre-sale programs (order taker) do take longer than direct sale programs (candy bars, lollipops etc.). If you need to raise funds within 1.5-2 quick weeks, we suggest you fundraise using direct-sale products. If you have 4 weeks or more to wrap up your fundraiser, a pre-sale (order taker) brochure may be ideal.

Are The Products We Want To Sell Of High Quality?

A consumer will be happy to support a worthy cause, however they won't be very interested in paying for inferior or significantly overpriced products. Remember that your fundraiser may be an annual or semi-annual event, and nothing builds profits like a reputation for offering top quality products.

Does The Price Point Match The Income Level Of The Community?

As well, make sure that the retail price of the products offered are priced fairly. Offering a fairly priced good at a price that's affordable to help a good cause will lead to quick success!

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