Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution. As we scour the web for the best marketing content, we’re met with tons of articles discussing ABM, from best practices to the role video plays in ABM, and examples of kickass campaigns. Take a look at some of the best of what we’ve found. More

The situation for marketers has changed. No longer can we rely on having a booth at events to make a splash and have a presence in order to bring in new customers. Today, we must bring marketing qualified leads to sales. If today marketers are seen as an extension of sales, then is awareness still relevant for B2B marketers? More

Over the past few years, marketing technology has been dominating the conversation – from big data to marketing automation. And while marketing technology continues to play a huge role as marketers are using more tools to fine-tune data-driven activities and show results, we’re starting to see a shift in the conversation.

According to a B2B Marketing International survey, 72% of U.S. companies see innovation as one of their top 5 current business challenges, but still plan on putting 56% of their marketing efforts into branding/marketing communications. So how can you keep your marketing team on the cutting edge of innovation? More

B2B doesn’t have to mean boring-to-boring

We are gearing up for our next #B2BTalks event on November 8, and we want to hear from you. We want to be inspired, and that’s why we’re looking for speakers who have worked on an innovative B2B marketing campaign, or an initiative that significantly improved workflow, to share their work with us. More

In the last segment from #B2BTalks 4, our panel of speakers share their top lead generation tips and tricks. Watch the video here to learn the many ways our industry leaders handle leads with multiple touch points, as well as how to personalize your message for maximum impact.

In this #B2BTalks video our panelists go into the importance of reaching prospects at the right place at the right time. They give real-life examples of what worked for them, and offer practical and usable advice. Watch the video below for their tips.

Businesses that fail to nurture their leads are almost certainly wasting marketing budget, especially for businesses with long sales cycles. As Ramel Levin, VP of Marketing at CloudEndure notes, 75% of leads will not convert immediately and need to be nurtured. More

If there’s one thing we’ve learned from #B2BTalks, it’s that digital marketers rely more than ever on online channels to generate leads. There are hundreds of tools and channels out there, and each claim to solve the last of our problems. But what works and what doesn’t? When it comes down to generating leads, where should we spend our valuable time and money trying to reach those who matter? We decided to ask our panelists what has worked best for them. Here’s a quick rundown of some of the winners. The rest are in the video above! More

As the marketing industry continues to transition to digital, marketers must also adjust their lead generation strategies to apply to the digital world. It’s no longer enough just to gear up for your conference season; marketers must be able to reach new leads – and nurture existing leads – at multiple touchpoints and through multiple channels. More