This unique employer branding concept is based on business storytelling to match your ideal talent minds with your mission. As a result, your business is likely to attract and appeal to talents your business will need to achieve your growth-related goals.

1

Modern Employer Branding Strategy

Our strategic framework fits in a few pages yet gives you an ultimate sense of control over successful execution and delivery of measurable results.



Key Talent Segmentation

Identifying your strategically ideal talents and their career-related needs and drivers is paramount in successful employer branding. We help you with that.



Talent Marketing Funnel

Planning and setting up your talent marketing funnel to reach and drive your key talent segments to a candidate journey with your business.

Inspirational Content

Content Marketing

This is the most cost-efficient way to engage and enter into a dialogue with the digital talent. You will need a content marketing plan & schedule to focus on relevant content and get rid of any content clutter on your desk.



Optimizing Success

The impact of employer branding can only be optimized when talent marketing is data-driven. Our method keeps taps on how the content performs, drives results and delivers you the goals set in the employer brand strategy.

Make Your Employer Branding a Priority.

we certainly will.

I encourage all businesses complaining about the shortage of talent to calculate how much they spend on head hunting candidates for vacancies. I bet most of these companies could save money and end up accumulating inbound recruiting leads if they chose to invest in proper employer branding. – Tanja Kanerva

Popular reading

What is the Modern Employer Brand?

The modern employer brand is talent-centric. The modern employer positions itself as the trusted work — life advisor to their ideal talent audiences and allows the talents to be a hero in their career stories.

Employer image and employer brand are not the same

Employer image and employer brand are two different outcomes of HR marketing. And both of them get mixed also with recruitment marketing, the third and the most popular form of HR marketing. Make sure you understand the difference to make right HR marketing decisions for your business.