Culture At Large

3S Artspace is an alternative multidisciplinary arts organization that presents and supports artists and performers, and their work in Portsmouth, New Hampshire.

When HAM was approached by 3S Artspace, a four year old non profit arts organization that was 2.3 million dollars in to a 3 million dollar capital campaign, we met an idea beloved by its community but not yet completely understood. Their existing messaging and branding were a collection of ad hoc donated efforts created during the early years of the organization. Most of these materials focused on one of the three initial "S's" or spaces (a gallery, a 400-person capacity music venue, and a farm-to-table restaurant) instead of the idea of 3S as a hub for the arts in the Northeast.