Chuggington App

How do you increase brand discoverability?

To support the brand relaunch, Ludorum required a new, free app, which aimed to increase engagement, reinforcing the primary character's personality and Chuggington as a destination.

We designed, built and implemented an app with 3 fun games aligned with the primary character's personalities. Users can solve problems in Chuggington, watch clips, and collect stickers of their favourite characters.

With over 2m downloads, the app still continues to grow, with users spending over 9 minutes per session on the app.