We anticipate iPhone XR is going to be Cupertino’s most popular smartphone model for 2018 and one of the best-selling Apple smartphones ever—the last time an iPhone was available in a range of vibrant colors was five years ago with the iPhone 5c models.

Check out the new “Spectrum” ad.

I like this video even better.

An eagle-eyed reader might point out that the video uses the footage we already saw in Apple’s post-event video roundup that compresses all the announcements in under 108 seconds.

I’ve embedded that clip right below, check it out (the XR segment begins at 0:35).