The Procurement Professional Buyer Persona

SiriusDecisions surveyed hundreds of b-to-b buyers around the world, including procurement professionals, to gain insights about their buying behaviors and preferences

This report summarizes the role that procurement professionals play in b-to-b buying decisions, including their engagement levels and content and interaction preferences

Organizations selling to procurement professionals can use the information in this report about procurement professionals’ content, delivery channel and interaction preferences to develop more focused marketing and sales programs

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