Chanhassen, MN (April 28, 2005) — IWCO Direct, a leader in integrated direct mail services, hosted a meeting earlier this week to discuss issues impacting the direct marketing industry. In attendance were Minnesota Sen. Norm Coleman, Direct Marketing Association President and CEO John A. Greco Jr., and senior executives from Deluxe Corporation, Taylor Corporation and U.S. Bank. The day’s activities included a tour of IWCO Direct’s facilities, private meetings with senior executives, and an address by Coleman to nearly 100 employees.
John Greco Jr. and the Direct Marketing Association took the opportunity to communicate the organization’s stance on postal reform legislation. Coleman, a member of the Senate Committee on Homeland Security and Government Affairs, will be voting on the issue when it reaches Congress later this year. (Need more info on DMA’s involvement today).
Speaking to approximately 100 IWCO Direct employees, Coleman covered a number of topics, including his support of postal reform and the impact rising energy costs are having on the nation’s economy. He also addressed his views on leadership in government and called on employees to get involved in the issues that affect them. “Regardless of your political outlook, it’s that you take an active role in letting elected officials know what matters to you,” urged Senator Coleman.
IWCO Direct has taken a leadership position in postal reform, job creation and other important issues that impact its business, the direct mail industry and the Minnesota economy. “Today’s meeting was another positive step toward getting our message out that the future of our industry depends on a strong postal service, a skilled workforce and cooperation between business and government,” stated Jim Andersen, IWCO Direct president and CEO.