The purpose of the study was to investigate and analyze the relationships among four research variables: participation motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience sampling. Survey questionnaires were administered...

Though the relationship between users’s IT characteristics and behavioral intention of users to adoption information system continues to be important, conclusive evidence on user’s attitude contributing to enhance behavioral intention to adopt is rare. This study tests the influence of...

Internet of Things is an inherently multi-disciplinary area, as mobile connectivity, sensor device technologies and cloud solutions make strong impact in a multitude of applications in diverse sectors. In this paper we study some technical solutions, business models and behavior aspects of IoT...

This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only the combination of these materials facilitates resource efficiency. The...

In this research, an empirical analysis based on a questionnaire survey was carried out on these sorts of factors on the user side, and the effects that individual attributes and usage conditions have on concerns about privacy and on awareness and understanding of privacy policies were...

The study investigates consumers’ intent to patron green restaurants by application of the Value-Attitude-Behavior model. The present study examines the interrelationships among consumers’ values, attitudes, and environmental concerns, and explores how they relate to their intentions to...