As Will tells the story:“I used to suffer from shaving rash and razor burn but couldn’t find a product to solve my problems. I suspected a lot of guys suffered in the same way, so I decided to solve the problem myself and develop a range of products to give a smooth, close and burn-free shave.”

Some things have changed since then. In the last 25 years, King of Shaves has grown into a leading UK brand which appears on the shelves of well-known High Street stores such as Asda, Boots, Morrisons, Ocado, Sainsbury’s, Superdrug, Tesco and Waitrose. You’ll also find us online as well as in the USA, Australia and New Zealand.

However some things haven’t changed a bit. King of Shaves is still all about innovation, about always looking for the next idea that will help you to manage your facial hair – in fact, your hair anywhere.

We’ve never lost sight of the fact that in our eyes, shaving isn’t a chore. It should be an enjoyable experience, and part of the enjoyment should come from doing it right.

So we’ve never stopped innovating. Three years after we entered the market, King of Shaves launched a bespoke men’s skincare range and the revolutionary low-foam Shaving Gel.

Hardly a year since has passed without King of Shaves bolstering its reputation as a brand at the cutting edge of the shaving experience by adding to the products it brings to the market.

Making predictions is a hazardous business, but we reckon it’s a safe bet that in future King of Shaves will continue to innovate and to find ways to help you shave, style and maintain your facial hair.

And we’re pretty sure that in 25 years’ time we’ll still be here to celebrate the Golden Jubilee of the business.

We all know what shaving looks like. There’s a bloke, razor poised, and the lower half of his face is covered in a dense white lather.

That’s what shaving has looked like for ever. Well, at least since 3,000 BC, when the first shaving cream was invented.

And yet if you stop for a moment and think about it, there’s something quite illogical about this.

You wouldn’t go down into a dark cellar to search for something without switching the light on.

You wouldn’t choose to chop vegetables with your eyes shut.

You wouldn’t drive off at night without using your headlights.

You wouldn’t do any of those things, for the simple reason that seeing what you are doing is important.

You should have absolute confidence in your next step, a certainty that your actions are effective and will not lead to confusion or disaster.

That is one of the reasons why we at King of Shaves have broken with tradition and delivered low-foam shave gels that mean you can see your face while you are shaving it.

A-ha, say the traditionalists. But when it comes to shaving, you need the white stuff because when it’s gone, you know when you have shaved that part of your face.

Except, we reply, how many men really do shave each part of their face only once? Everybody we know goes over every area at least one more time so they can be absolutely sure they are treating themselves to the smoothest shave possible.

In which case, being able to see the area you are about to shave makes a lot more sense than spotting it only after the blade has passed over it.

When you drive you glance in the rear-view mirror every now and then, but most of the time you are looking through the windscreen. A close shave follows the same principle.

Our shave oils, gels and serums are all formulated to give you an amazingly close, comfortable and enjoyable shave – as well as one that is completely visible.

As we always say, we believe that shaving is an activity that needs to be done well. It should be more than a chore, it should be an experience you look forward to and savour.

We also believe it’s an activity you should be able to view clearly at every stage. Seeing really is believing.

But we’re also pretty proud of the fact that our packaging does much less harm to the environment than that of traditional manufacturers.

At King of Shaves, we’re pleased to say we support eco shaving with our environmentally-friendly packaging.

Shaving foam or gel is usually delivered in a pressurised aluminium or steel can that also features a plastic valve and overcap.

And, of course, hydrocarbon gases or compressed air are present whenever you have a pressurised delivery device.

That’s an awfully big burden to place on the environment with a lot of resources being used to produce something that lasts 30 or 40 shaves and is difficult to recycle – if it is lucky enough to make it to a recycling centre.

All of our products are packaged in plastic rather than metal. And the containers they come in are not pressurised, taking us one step closer to eco-friendly shaving.

That means we are having dramatically less impact on the environment and are consuming considerably fewer resources in manufacture.

Our packaging is all made of plastic, which means it is much more easily recyclable.

And we encourage all of our customers to ensure they dispose of that packaging in a responsible manner. From your shaving gel, to your beard oil, to your King of Shaves serum – it can all be recycled.

Perhaps you have seen the extraordinary figures about the effect of discarded plastic on our oceans.

So, while King of Shaves is really pleased to have more eco-friendly packaging that does less harm to the environment to produce, we are also asking that you dispose of it in the right way, where it can be recycled.

We’re proud of being different at King Of Shaves.

We think our products are very special. We always say that seeing is believing when it comes to shaving with our low-foaming gels, oils and serums.

And we think it is great that, with the help of our customers, we are doing our own bit to ensure the health of the planet for future generations.

Help us support eco-friendly shaving today and join our kingdom at King of Shaves.

Thought we would share this fabulous message from the Royal Air Force Fire Service based in the Falklands, after we sent them a box of King of Shaves shaving goodies to help provide some Christmas cheer.

Just a quick message to say we received the products in the mail today and to say thank you very much again for such a kind gesture. Myself and the guys really appreciate it and it has lifted the morale of the lads no end. I have attached a picture of us outside the fire section with our gifts.

Have a lovely Christmas and a happy new year to you and everyone at your company.

Kindest Regards

Johnnie and all of Green Watch

So spare a thought for ‘our boys’ who are there for four months away from their loved ones over Christmas and we wish them a safe deployment.

King of Shaves says: At this moment in time, this is the one of the best (and far-flung) locations that we have received a picture from showing off our shaving products. If you think you can do better, email your photo to us at wecare@shave.com and we will pick a winner at the end of January 2018. There are some fabulous shaving goodies up for grabs!

We spend time with our family and friends. We eat and drink a bit too much and exchange gifts, that in some cases we don’t really want. All followed by the Queen’s Speech and another viewing of It’s a Wonderful Life.

And, of course, there is nothing wrong with any of that!

However, we know there are many less fortunate people in the UK who will have little chance of making merry this Christmas.

So we are donating 10%* of our December sales from shave.com to the homeless housing charity Crisis.

Thank you for helping us to help them.

If you would like to donate to this very worthy cause yourself please click the Crisis logo below.

All of us at King Of Shaves wish you and yours a very merry Christmas and a happy, healthy 2018.

* The King of Shaves Company Ltd will donate 10% of our December 2017 shave.com sales (net of VAT) to the homeless charity Crisis.