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12 Trends from Cannes 2011

Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work
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Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.

Really great presentation. Good case studies and the best part is that it's so easy to digest (as a lot of people commented before me). Any chance I could get a copy as well? I'm Digital director at JWT Peru. my e-mail is: andrea.garciafry@jwt.com

Transcript

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1. SOCIAL TV BRAND BOWL BY MULLEN86% OF US MOBILE WEB USERS WATCH TV WITH THEIR DEVICES IN HAND 40% ARE USING THEM FOR SOCIAL NETWORKING Source: Nielsen/Yahoo via Edward Boches

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1. SOCIAL TVTHE REBIRTH OF LINEAR TV? “What we’re seeing now is that Twitter is, in fact, about ﬂocking audiences back to a shared experience, and that usually means a live one” Chloe Sladden, twitter MTV VMA Awards Twitalyser

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2. DIGITAL STORYTELLING“Think of the article not as the goal of journalism but as a value added luxury or as a by product of the process” Jeff Jarvis “The primary shift is one of thinking of the book as a process rather than an artifact” Kevin Kelly

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2. DIGITAL STORYTELLING: BRANDS AS PUBLISHERS“In the age of conversational media, brands must become publishers... ...Publishing means connecting a communitythrough the art and science of communication.” John Battelle, Federated Media, spoke on this theme at the festival

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5. THE POWER OF REAL TIMEUNIQLO: DYNAMIC PRICING LINKED TO VOLUME OF TWEETS

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6. THE RISE OF SOCIAL BUSINESS “Last year, business analysts Frost & Sullivan predicted that 5.5 million Europeans will be part of a car sharing scheme in 2016,....this will give Europe some 77, 000 shared vehicles.It’s no surprise then, that automakers are moving quickly to ensure that they have some control over such a booming industry” The Independent, 13/05/2011

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ASOS MARKETPLACE-DEMOCRATISING DISTRIBUTION USERS TAKE PICTURES OF CLOTHES THEY WANT TO SELL THEIR OWN DESIGNS/ VINTAGE/SECOND HAND UPLOAD & PRICE THE OUTFITS THEY CAN THEN SELL THEM (WITH A 10% FEE TO ASOS)

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7. DESIGNING FOR NETWORKS &UNDERSTANDING SOCIAL SPREAD PROJECT CASCADE BY THE NEW YORK TIMES- VISUALISING HOW A STORY SPREADS IN A NETWORK

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PAY WITH A TWEET- (LITERALLY) SOCIAL CURRENCY DEVELOPED TO LAUNCH A BOOK BY R/GA CDs CHRISTIAN BEHRENDT & LEIF ABRAHAM OVER 13,000 BOOK DOWNLOADS IN THE FIRST 24 HOURS EXTENDED AS A PAYMENT MECHANIC OPEN TO OTHER ARTISTS, WRITERS, CHARITIES & CELEBRITIES +10,000 “PAY WITH A TWEET” BUTTONS INSTALLED TO DATE LEADING TO 400,000 “PURCHASES”CYBER LION GRAND PRIX

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8. SEAMLESS INTEGRATION ACROSS DEVICES 46% OF AMERICANS GET NEWS FROM 4-6 CHANNELS OVER COURSE OF A DAY 59% GET NEWS FROM A COMBINATION OF ON AND OFF-LINE SOURCES Source: Pew Research

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“AUGMENTED” TELEVISION AND FILM APPS THAT SYNCH WITHTELEVISION PROGRAMMING HONDA “JAZZ” COMMERCIAL WHERE USERS CAN “CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APP

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9. THE POWER OF THE TANGIBLE/ CREATING SOCIAL OBJECTS FAUX AMERICAN-ISATIONREPACKAGING BABY CARROTS OF A NATIONAL CHOCOLATE BRAND AS JUNK FOOD TO RECONNECT WITH “REACTIVE PATRIOTISM” 2 GRAND PRIXES-PROMOTION & ACTIVATION/DIRECT

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10. THE RISE OF THE TABLET 25 MILLION iPADS SOLD TO DATE c. 82 ANDROID TABLETS PRESENT AT CES IN VEGAS 1/3 OF ADULTS CONSIDERING BUYING A TABLET IN THE NEXT 2/3 YEARS

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11. GETTING CREATIVE WITH PLAYERS AND BROWSERS TIPPEX GOOGLE CHROME FAST BALL-11 MILLION VIEWS OF TEASER FILM IN -A ‘RACE” ACROSS THE INTERNET TO DRAMATISE THE FIRST 36 DAYS THE SPEED OF GOOGLE CHROME -318, 000 SHARES ON FACEBOOK -USERS PROMPTED TO SOLVE PROBLEMS USING -25.5 MILLION CHANNEL VIEWS GOOGLE MAPS, SEARCH & TRANSLATE, TWITTER AND LAST.FM ALL WITHIN THE YOUTUBE VIDEO