Ice cream parlors around the state are opening for summer, and Hudsonville Ice Cream has once again teamed up with Pure Michigan to host a flavor-of-Michigan competition.

Anyone is welcome to submit an idea for the next great Pure Michigan flavor. Last year, Pure Michigan Caramel Apple topped cones and became a household favorite.

The contest kicked off this week and runs through May 22.

Hudsonville Ice Cream will select the winning flavor, which will be announced on June 21 — the first day of summer — and will go into production over the summer for distribution beginning this fall and winter.

“This is a terrific opportunity to engage with our fans and showcase the wide variety of flavors to be found throughout the state,” said George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corp.

Last year, more than 3,000 flavor suggestions were submitted to determine the official Pure Michigan ice cream flavor of Michigan state parks.

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