Panasonic Lumix DMC-ZS25 Digital Camera (Silver)

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Panasonic is introducing the Lumix DMC-ZS25 Digital Camera for the ZS/TZ series as a sister model to DMC-ZS30. The DMC-ZS25 boasts 24mm ultra wide angle 20x optical zoom LEICA DC VARIO-ELMAR lens that fits in a slim, pocket-sized profile. The pocket-sized high performance camera LUMIX ZS/TZ series has won worldwide popularity for its versatile lens that covers ultra wide-angle to telephoto and high quality image recording capability of photo and video.

Panasonic boasts Nano Surface Coating technology and advanced optical design that results in its slim body profile. With the Intelligent Zoom function, the powerful zoom can be used 40x equivalent with minimum deterioration of image quality. For more effective countermeasure against hand-shake which tends to occur in shooting with high zoom, POWER O.I.S. (Optical Image Stabilizer) is equipped with DMC-ZS25 to powerfully suppress blur. It also integrates Active Mode that lets users to record more stable video.

The combination of the 16.1-megapixel High Sensitivity MOS sensor and the Venus Engine empowers the camera with high performance image recording capability in both sensitivity and speed. The high speed digital signal output technology is integrated to realize high speed consecutive shooting and full-HD video recording. It lets the DMC-ZS25 shoot at 10 fps in high speed burst mode with mechanical shutter or at 5 fps with continuous AF, and burst shooting with flash is also available. The frame rate and AF setting can be easily selected according to the movement of the subject. It also contributes to the Light Speed AF to catch the most fleeting shooting opportunities.

The DMC-ZS25 can record high-resolution full-HD 1,920 x 1,080 60i (NTSC) / 50i (PAL) videos in AVCHD (MPEG-4 / H.264) format. The DMC-ZS25 also comply with 30p (NTSC) / 25p (PAL) in MP4 format which has high compatibility with PCs or smartphones for editing or sharing the videos. The popular iA (Intelligent Auto) assists easy video recording without needing a special technique.

A variety of special effects that add fun to shooting experience are integrated in DMC-ZS25 – new Creative Panorama, Creative Control and Creative Retouch. The 3.0-inch large 460,000-dot Intelligent LCD assures high visibility in almost any lighting situations. For beginners, iA (Intelligent Auto) mode is equipped while exposure can be set manually according to the shooting situation for more intended expression in photography for advanced users. The DMC-ZS25 complies with USB power charging in addition to the conventional AC power supply.

Features:

16.1MP High Sensitivity MOS Sensor and Venus Engine Image Processor - A 16.1MP High Sensitivity MOS Sensor offers high-speed signal output and high quality image recording even in low light conditions. The Venus Engine Image Processor is powerful enough to handle multiple operations simultaneously and provides the ability to process Full HD data at high speeds. Its Noise Reduction System keeps images clear even at high ISO.

Leica DC Vario-Elmar 20x Optical Zoom Lens - A 20x ultra wide-angle optical zoom lens provides the 35mm focal length equivalent of a 24-480mm lens, which incorporates shooting possibilities from ultra wide-angle to super-telephoto. At the wide-angle end, group shots, expansive interiors and exaggerated angles are possible and the 480mm telephoto capability will bring distant subjects in for their close-up. A 40x Intelligent Digital Zoom function is also available for even longer reach. To ensure sharpness and greater color fidelity, the lens' optical design features 3 aspherical and 2 Extra-low Dispersion lens elements and Nano Surface Coating on the lens elements improves clarity by reducing flaring and ghosting.

Full HD 1080 Video with Dedicated One-touch Button - Full HD 1080 Video recording is available with a dedicated button that switches you immediately from photo mode into video mode. Shoot in MP4 format for viewing on your computer or AVCHD if viewing with Blu-ray players or on a VIERA TV. Dolby Digital sound with a wind cut function provides audio recording and Intelligent Auto, POWER Optical Image Stabilization, 20x Zoom and Creative Control Modes are supported in video. In Miniature Effect Mode you can create 10x fast-moving movies. Also, while shooting HD video you can simply push the shutter button to create a still image without cutting the video.

3.0 In. Intelligent LCD Display - Composition and playback are viewed with the large 3.0 In. TFT Color LCD display with 460,000 pixel resolution. It provides 100% field of view and features the Intelligent LCD function which automatically adjusts the screen's brightness according to shooting conditions.

POWER Optical Image Stabilization - The POWER O.I.S. (Optical Image Stabilizer) suppresses the vibration from hand-shake, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed. The O.I.S. also works for powerful zoom shots, which are especially susceptible to hand-shake and O.I.S. Active Mode is effective for video recording. It provides clearer images with less blur.

Intelligent Auto - In the iA (Intelligent Auto) Mode, the camera does all the work, leaving you free to compose your shot and capture the moment. Combining Automatic ISO and Exposure, Face Detection, Intelligent Scene Detection, HDR, POWER O.I.S. and all the assistive functions into one mode, the camera adjusts itself to the best possible setting for the scene you are shooting.

Manual Exposure Control and Custom Settings - The DMC-ZS25 provides easy-to-use manual exposure control. You can set the aperture to control the depth of field, and adjust the shutter speed to freeze moving subjects or create a motion blur that emphasizes the feeling of movement. Manual exposure allows for greater creativity and control and is the key to developing your shooting skills. Also available are 4 custom settings that you create and are available without the need to adjust settings.

Burst Shooting - In High-Speed Burst Mode you can take a series of shots at 10 frames per second, then choose the ones you like and delete the rest. With Autofocus tracking engaged you can shoot at up to 5fps at full resolution.

Aspect Ratios - The ZS25 shoots in four aspect ratios. Its native ratio is 4:3 offers numerous resolution levels and it also captures in 3:2, 16:9 and 1:1 at higher resolutions.

Creative Control and Retouch Modes - With Creative Control you can add expressive effects such as Sepia, Soft Focus and Miniature Effect to your images before you shoot. With Creative Retouch, add those same effects after you have shot your images. Creative Control is also provided when shooting panorama photos.

Built-in Memory - The ZS25 provides 90MB of built-in memory when your memory card is filled or in case you just don't have it.

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