Guidelines for Company Names

Guidelines for Company Names

In my last post we discussed different ways to come up with a company name. We also scoured YouTube, the second largest search engine in the world. We found a video from Business Blueprint which offered seven ways to choose a name:

We also looked at new startups that have received funding. We noticed that they were generally short, expressive, self explanatory names. So with that as a backdrop we began to really boil down what we do to help us define our business in a clear and concise manner. And before we could move forward we needed to address these issues:

A clear idea of who we are

A name that reinforces our service

An easily remembered name

A name that can be protected

A short name

These answers:

Our company tells our client’s story through compelling original content.

We act as the voice of our clients online.

We drew from Latin. Although “dead”, Latin is a timeless language that is the foundation of much of the English language.

This is what attorneys are for.

We like one syllable names; “Coke” is stronger than “Pepsi”.

So, story told through a voice + Latin + short = the Latin word for voice = VOX, the voice of our clients online. Welcome to VOX. In our next post we’ll discuss crowd sourcing logos.

Complete Knowledge of How the Internet and Websites Work

"I was at a networking event and speaking got to talking with the owner, Taft. I mentioned that I was bummed that I could not take a trip to NY for a reunion of all of my Navy friends from my days in the service because the prices were so high (fr...

Jonathan H.

Amplify our Message

"Taft has been more than a media manager for us at the YMCA. He took the time to learn about our mission and amplify our message in the way we would do it ourselves. He speaks our language and understands our organization. These are really importa...

Janice W.Southeast Ventura County YMCA

Cover all the bases

"Taft and his team were diligent and extremely helpful during our relationship. He broke everything down so even a 6th grader could understand it, and was happy to walk us through every step of his process. From creating social media and blog cont...

Kelsey W.http://siennabellini.com/

Awesome and Professional

"Awesome and professional, that is what you can expect working with VOX. When it comes to social media, SEO, and reputation management they are the best, especially for those in the entertainment industry. I highly recommend them."

Robert R.GFDM

These are The Guys

"If you have a business and you need a website, marketing tools, and education on the best route to go, these are the guys for you!! Taft has been extremely patient in explaining all the odds and ends of designing a website. While websites can be ...

Highly Recommend

"Taft and his team are the guys your looking for! Our company talked to many people and all seemed to be able to do the job but nobody took the time to explain all aspects of what we needed and why as thoroughly and easy to understand as VOX did. ...

Reliable and Dependent

"VOX handled my Social Media Campaign for one of my product lines. Taft did a great job creating original content for my blogs. I rarely needed to get a hold of him as he's reliable and dependent but when I needed him to do something he was quick ...

Job Well Done

"We have an online clothing line and looked to Taft and his crew to help with the growth, internet presence, marketing, etc. We are extremely pleased with the results thus far. We have seen great growth in all areas and look to double that in the ...

They Get It

"Taft and his team are Amazing! I had been constantly solicited by other web companies, but they were always missing a piece of the puzzle. Sitting down with Taft, it became clear that he was so far ahead of everyone else. Taft and VOX do not (jus...

Rapid Response

"Taft, I appreciate your rapid response to our critique and suggestion of a quick resolution. As an ISO certified company that is conducting business with Fortune 500 companies such as Raytheon, Kaiser Permanente, and TJX, quality of content and s...

Successful Campaign

"We hired Taft to help us manage a social media campaign that was underway already. He spearheaded the implementation and effectively cut 2/3rds or more off the normal implementation timeline. The overall campaign was a success and in good part it...