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Do you want traffic to your ecommerce website? Whether you have been keeping a tab on the ecommerce tips and tricks your competitors have been using or not, you need to blog. And we have 6 reasons for why you should start with blogging right away!

Growth hacking has become one of the most talked about term in the startup and marketing domains. While some see it as a means of accelerating the startup’s growth, others consider it a fancy word for marketing clubbed with technology.

Here are 20 smart growth hacking tools that we make use of every day and you should too!

We have all spent countless hours on our website copy. Redesigning it to fit current trends, rewriting it time and again so that it reads well, includes all the questions our audience wants answers to and tried different calls-to-action to make it relevant to our marketing campaign, and so on. But there are no conversion rate optimization tips out there that give the warning signs of a web copy that hasn’t been working for you.

There is a lot to be said about conversion rate optimization: from optimizing copy and design to testing out different types of forms, buttons and images – the possibilities are endless!
To get you going, we’ve gathered 10 conversion rate optimization best practices based on what some of the highest ranking websites are doing:

Remember the last time you were asked to prove you were ‘human’ by entering a CAPTCHA code that looked just 2 things on your favourite website? Ugly and Irrelevant.

And we have often found ourselves muttering about how these businesses don’t give two hoots about a good user experience. But we often tend to implement the same unpleasing things in the hope of improving our SEO, conversions and following what are competitor is doing – all mostly in vain.

While there are various ways to improve user experience, let’s talk about why you should remove the one that we all HATE to improve your conversion rates: CAPTCHAs.

According to a post on Kissmetrics, 47% of consumers expect a web page to load in 2 seconds or less and about 40% of people abandon a website that takes more than 3 seconds to load. In simpler words, a one second delay in page response can result in a 7% reduction in conversions.

Internet savvy customers no longer just go with the first company they find that suits their needs. But instead, they research, compare prices & features, read reviews and shop around until they are completely convinced they have found the best option available.
A powerful tool to convince prospects that you are indeed the perfect match for them and build your case against competition, are social proof elements.

According to a survey by Venture Beat, conversion rate optimization is one of the most important aspects of modern day content marketing. And the ever increasing competition of businesses on the web just backs it.

Marketers today are striving to become more creative in content marketing and that’s exactly where conversion rate optimization comes in. But with just about everyone out there trying to optimize their conversions, how do you stand out?

Here are the top conversion rate optimization trends for 2016 that you can adopt before anyone else does!

Just like landing page techniques, there is absolutely no ‘one size fits all’ approach when it comes to social media marketing. The strategies and techniques are as varied as the type of people your business is targeting. While maintaining a social presence is fairly easy, knowing how to launch, run and optimize your campaigns for results is a different ballgame altogether.

Whether you’re launching a new campaign or optimizing last year’s campaigns to suit this year’s trends, here are 14 of our best social media marketing tips that will get you give you a good start in 2016.

The holiday mood is often hard to snap out of. We often end up coming back demoralised by the fact that our next leave is far away, instead of rejuvenated to take action. But this time is great for clearing your mind, setting some goals and making some resolutions for new beginnings. And the only way to inspire yourself to make the right resolutions, are ebooks.

Here are 10 FREE marketing ebooks that you must add to your ‘to-read’ list to rock 2016.

What often divides successful brands from the others, is the level of commitment they put towards improving their customer satisfaction levels.
An awesome tool that can enhance customer satisfaction are exit overlays. So here are 10 ways you can use them on your website:

Conversion Rate Optimization is the talk of the digi-town for quite some time now. Each one of us goes from one post to the other to seek the best CRO tip that will work its magic on our website. While doing our bit of research on the same, we thought why not bring together all those expert conversion rate optimization tips? It will definitely cut down the time you spend switching from one tab to another!

Here are 25 conversion rate optimization quotes by experts we dug out after stalking industry leaders for days.

Marketers are shifting their focus to creating content upgrades because they are known to increase the results in terms of conversions and engagement. So here are 10 tools that must become a part of your content marketing toolkit to create converting content upgrades.

The ecommerce industry is growing by the day. And so is the competition for businesses. It is becoming harder to stand out in your niche and attract customers today because the target audience is the same for many. So here are 13 smart ecommerce tips that will help you make people fall in love with your online store, and make you their first choice!

The digital industry is riding high on the content marketing wave. While most of the businesses today are investing their time and money in writing blog posts, they aren’t really able to get anything more than some social shares out of it. So here are 8 steps to start writing blogs that actually convert.

A huge percentage of the SaaS websites around, offer a free trial to all their clients as a part of their sales process before driving them to a paid subscription-based plan. But a prevalent problem they are facing is actually converting the free trial signups into paying subscribers.

The conversions rate of your ecommerce store is something you should be proud of; not a number you dread at the end of each month!
But unless you are actively improving the way your website works in order to better user experience and boost sales, it is unlikely you are achieving all your goals and projections.

Product recommendations are a must-have feature for all ecommerce websites, as they can drive sales, increase conversion rate and order value. After all, all the largest ecommerce stores are using them, they can’t be wrong!

Landing pages come with no rule book. While the most basic design with only 100 words might work for a business, it might just bring down the conversions of another. Deciding on a design and creating a converting copy for the same can be a daunting task.

And since it is always to start with something in mind, here are the 6 landing page copywriting tips to keep in mind – rather, the mistakes you must avoid.

In the online marketing sphere, change and evolution are the norm. So keeping abreast of new tools and techniques is the only way companies can outshine their competition and become more efficient.
So let’s take a look at the top 10 digital marketing trends to look out for in 2016 that we’re all excited abo

We humans are procrastinators – we like to wait until the end or have a deadline enforced on us to get things moving. And that’s the exact same behavior of online shoppers. When you give your shoppers time to think, they’ll delay making purchases. Sometimes the delay is so long, that they forget about the product and the offer altogether!

So here are 14 ways to implement the sense of urgency in your online store.

No matter what you’re doing for optimizing your conversion rate, it is not good enough if you haven’t taken mobile into consideration. With the world going digital and an easy access to internet, smartphones are here to stay. People today use mobile devices as their primary mode of connection instead of the traditional desktop approach.

So is your website mobile CRO ready? Here are 5 simple tips to get started with today.

Does your business have a website? Do you think it resonates with your target audience? Or do you think it is just serving the purpose of creating a digital footprint?

Most business websites don’t convert as much as they should. Even if they list down all their features, attractive pricing models, how it works, etc. Unfortunately, the copy is not the only thing that matters. It is the design that showcases the copy and makes it work.

So here are 5 fundamentals of creating a compelling and converting web design.

There are numerous reasons why your website may not be as popular as it used be, from bad SEO and poor content to shifts in the market landscape, anything could be affecting the number of incoming visitors.
Let’s take a look at 5 common reasons your website is losing traffic.

Your landing page has a specific goal: to convert incoming traffic into leads and sales!
Here’s a 12-point checklist for you to identify possible areas you have neglected in detriment of your conversion rates.

Online users are bombarded with bucketloads of content everywhere they go. Successful headline writing is key to grabbing their attention and standing out from your competition.
It is essentially what gets your content viewed or ignored, so make sure you spend enough time carefully crafting it to perfection. Besides, 80% of readers will not even make it past the headline – so make it matter!

More than 50 years ago, the father of advertising David Ogilvy said “Never stop testing and your advertising will never stop improving”. It was true then, it’s still true today, probably more than ever. Keep on reading to see how testing can take your marketing to a new level.

In simple words, A/B testing is a method of putting two or more versions of something to test, in order to see which performs the best. You can test anything: a landing page, a specific design element, a title, a CTA color, a banner ad, an email copy,etc, as long as you compare your two variants over the same time period and similar audiences.

Having a great ecommerce website with quality products and competitive prices unfortunately doesn’t always reflect on the actual sales performance. One of the main deterrents for customers not completing their purchases and abandoning ship is a less than great checkout experience.

90% of the information transmitted to the brain is visual, and visuals are processed 60,000X faster by the brain. So here are 7 types of visual content that you can use in your marketing campaigns to boost the results as quickly!

If generating leads in the end goal of your marketing strategy, then it should involve social media. Social media is that one platform where you can address thousands with just one campaign to drive traffic to your website. They could be people who are actively looking for more information on you or are those interested in making a purchase. So here are 45 ways to make the most from it.

The modern-day marketer needs more than just unique ideas to execute an effective marketing campaign. Here’s the ultimate digital marketing toolkit one needs for not just running a campaign, but growth hacking from it.

You know that email marketing delivers great results. You also know that email is the best way to build loyalty and increase repeat visits and customers. And you’re not the only one who thinks so. Email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.

Subject lines are the first thing that the recipients see. You really don’t want to put across the wrong message and be moved to trash right away. So here are 5 email subject line strategies that have proven to increase the email marketing campaign’s open rates.