“The threat right now is that Apple has gained a huge amount of
market share, and has a relatively obvious pathway towards
entering the living room with their platform,” Newell said. “I
think that there’s a scenario where we see sort of a dumbed down
living room platform emerging — I think Apple rolls the console
guys really easily. The question is can we make enough progress in
the PC space to establish ourselves there, and also figure out
better ways of addressing mobile before Apple takes over the
living room?”

Can you imagine making this argument — that Apple could “easily” beat the console systems — five years ago?