When to forget about the benefits of your product

This video blog is about when to stop thinking about the benefits of your offer, because you might be promising the best thing since sliced bread, but without showing how you’re going to achieve this, your customers aren’t going to believe you.

When you start writing your sales letter, forget the benefits for a moment, and focus on the details.

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About Amy Harrison

I am a copywriter, content-trainer, speaker and filmmaker teaching businesses how to avoid drab business content and write copy customers love to read. You can also find me hanging out and sharing content over on Google+.