Category: Social Media Marketing

When Mike Krieger and Kevin Systrom, the creators of Instagram, introduced an all exclusive photo and video sharing app to the social media world in 2010, everyone was taken in for a pleasant and much-welcomed surprise. Eight years after its launch, you can only find the number of Instagram users increasing in almost every corner of the world. Today, the application has more than 500 million, to be approximate, active users across the globe.

Although the app was primarily intended for iOS systems, it was soon developed for users using other operating systems as well. Moreover, several marketing companies including Galaxy Marketing too prefer to rely on Instagram for their promotional activities.

So, why do you think the app is so popular with everyone alike?

Firstly, with every hand glued to their phones, mobile compatibility and functionality is a very important factor that determines the success of any software application. Instagram has seemed to win the hearts of its users mainly because of this, as it exclusively available only on mobiles, which make capturing, editing, and sharing of photos and videos so much easier.

Secondly, everyone these days including the marketing world loves to visualize What better way there is than to share things in a visually appealing manner on Instagram? This has made visual marketing very popular, which has indirectly placed Instagram on a high pedestal.

Thirdly, everyone likes something new and innovative. Instagram is a class apart from its peers like Facebook, Twitter, Snapchat, and LinkedIn. This is because Instagram is simple to use and intended for only one purpose and that is to share photos and videos.

Fourthly, Instagram has users from all sectors of the society. Not just teenagers or a group of friends/family use Instagram but even the professional mediums such as ad agencies, marketing companies, e-commerce sectors, and others are resorting to Instagram to increase their sales and reach out to their target audience.