Microsoft gameplans for 2013 holiday season

The holiday shopping season approaches quickly, with Black Friday now showing on the current calendar page. Retailers and manufacturers alike are prepping offerings for eager shoppers and Microsoft is a big part of this. With revamped Windows, Xbox and Surface tablets, the company has big plans for your wallet in 2013, and those plans have been laid out for all to see.

After last year’s public perception problem caused by Windows 8, and poor Surface sales, the company has reinvented both products, and getting touch into your daily computing life is now on the collective Microsoft brain. The software giant aims to sell 16 million tablets this season and make touch a feature of new desktop and laptop computers found under trees in 2013.

To accomplish this lofty aspiration, a rather large perception problem must be overcome. Windows 8 suffers from an image breakdown, after a vocal group of critics attacked the operating system for perceived shortcomings and YouTube videos depicted inept users attempting to find the Start button and app location. Surface was greeted by a group of fans, but not enough of them to overcome the sales number problems.

Microsoft insider Paul Thurrott explains part of the plan — “A big part of Microsoft’s plans, of course, is to turn the PC aisle hell holes you see today in physical stores into clean, uncluttered and welcoming Windows centers. To this end, Microsoft has created store-within-a-store locations in Best Buy other premium retailers, and has provided other retailers with updated retail kits”.

It will certainly take a Herculean effort from the software giant to get this ship righted, but there is an ace in the hole. The Xbox 360 has remained an incredibly popular product throughout its lifecycle, and the upcoming release of the brand new Xbox One hopes to light up the shopping season with anxious parents scouring store in search of the console. It may be Microsoft’s best bet.