Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and network. It's about building relationships by sharing relevant communication and information that your online audience wants to receive. By using social media creatively and consistently, the ultimate response is to drive visitors back to your website to engage with products and services that you have to offer. So for a business you would plan your messages and post this in a unique way to attract attention of potential customers to identified social media platforms to your business. A point to note here is that not all platforms are suited to all businesses. Understanding where your target audience is will help define what social media platforms you use. While many are free to access, using social media as part of your day to day or week by week activity requires planning and patience. It's at this stage I see lots of businesses full of enthusiasm with the fact that they have joined the social media frenzy and after a few weeks/months, momentum has been lost. Lack of planning, lack of time, lack of what to put on social media platforms are just a few of the reasons why their accounts fall by the social media wayside.