In his latest CEO Talk, BoF’s Imran Amed sits down with Scott Malkin, chairman of Value Retail, parent company of nine discount outlets dotted around Europe, including Bicester Village, by far the most productive shopping centre in the world.

LONDON, United Kingdom — Revenue at European outlet malls climbed to 10.8 billion euros last year, a 60 percent gain from 2007, according to estimates by industry adviser FSP Ltd. Owners and operators benefit more from rising sales than malls with full-price retailers because they keep as much as 18 percent of the price of each item sold by the brands at their outlets. There are 201 outlet malls in Europe, excluding Russia and