Internet Marketing

Just because your business is still on its startup phase doesn’t mean your audience should treat you as one. There is a way for you to create the illusion of making your business seem like an established brand even if your business is still new in the industry. How exactly do you do that, you might ask? Check out these …

Even for seasoned marketers, converting their website traffic into paying customers can be quite a challenge. Sure. The process may be simple. But it sure isn’t easy. While there are a plethora of things that can cause your website visitors to simply exit your website without buying anything from you (even after consuming your content), there are also ways to …

Have you heard of the term “rainmaker”? In the business world, rainmaker is a word used to describe highly prolific members of sales teams. What makes these individuals stand out? They are believed to possess a special talent for turning prospects into actual buyers. In today’s highly connected world, many business owners rely on a common rainmaker – their website. …

A few years ago, social media was a new and unchartered territory. However, when platforms like LinkedIn, Twitter and Facebook gained a tremendous following almost overnight, businesses knew they had to follow suit in order to stay relevant. Nowadays, an impressive 97% of businesses rely on social media to effectively connect with customers. However, using the social media platforms to …

As a marketing tool, few can rival the benefits Twitter can offer. Apart from helping you significantly improve your market visibility, it gives you the opportunity to personally interact with potential customers. Personal interactions do more than just build loyalty. It also builds lasting relationships. But before you work on building lasting relationships, there is one challenge you need to …

Do you really have what it takes to run a successful content marketing campaign? Sure, content marketing may sound straightforward: you just need to hire a writer, get someone to do outreach so they can spread the word about your content, send out e-newsletters, and take advantage of what social media has to offer (among many others). So you must …

How do you get thousands of Facebook users to like, share, or comment on your posts? That is the million-dollar question that businesses and marketers who venture into Facebook marketing are drying to find out. For most businesses, the frustration lies on how they are aware of how their target audience are hanging-out on Facebook, yet, as they publish their …

If you’re sick and tired of not getting anything out of your influencer marketing efforts, then we’re on the same boat! At least that’s what I would have told you a month ago… After having tweaked my outreach template and overall process of connecting with influencers, I am happy to share with you how the results that I’ve been getting …

When 56% of Americans have profiles on social networking sites, it should be a telltale sign for businesses to set up their very own profiles on social networking sites as well. After all, the saying “where your customers are, is where you should also be” is valid on all points, right? While I can imagine all of us agreeing on …

When compared to selling to existing customers, it costs about 6 – 8 times more to win over new ones. That’s a fact. You can’t help but wonder though; if it’s that strategic to sell to existing customers, why are most businesses today so gung ho at getting new customers to the point where they’re neglecting their existing ones? The …