Image sharing site Imgur, which has become the de-facto image tool of choice for Reddit, announced Thursday that it’s raised $40 million in Series A funding, led by Andreessen Horowitz. Reddit also participated.

In addition to free image sharing, Imgur also offers a Pro account, which includes access to the company’s analytics platform. On that platform, Imgur can offer analytics for a specific viral image across many mediums — a valuable asset for brands that use those images that appear across many mediums.

“We’ll keep focusing all our efforts on the core products and our community. The funding will help us grow our internal team — mostly to hire more engineers to work on improving existing and new products.”