Instantly soothes and comforts dry chapped lips, coating it with a non-sticky gloss-like barrier that leaves lips with a healthy glossy sheen and the added benefit of SPF 15 for sun protection.

Absorbs fully within a few minutes, and gives a slightly cooling sensation.

Verdict: I like this more as a daily lip barrier to protect lips from the elements, but when it comes to healing severely chapped lips, it didn’t really heal mine with the same efficacy I get with brands like Uriage, Carmex or Lanolips. As I don’t suffer from cold sores, I can’t comment on its anti-inflammatory properties, but seeing as it’s one of the fastest selling product from the ASAP range this lip balm seems to strike a chord for other people. If you’ve tried it on cold sores, I’d love to hear your feedback on how it worked for you!