Posted by: Bruce Nussbaum on November 16, 2007

The rise of gated social networks, where you need a “key” or invitation to get in, is throwing doubts on the future of Facebook and MySpace. The opening of these social networks to advertising, the commercialization of the audience’s personal data and relationships, is leading to a big exodus of people, at least the folks I know who have been on Facebook for a long time.

Reader Comments

Meridith Evett

November 16, 2007 7:59 PM

I am on Myspace almost everyday and it is how I keep in touch not only with my long time friends but also with my new and dear ones as well. I believe most people use Myspace for the same reason. As far as I am concerned it well get past this bad press and live on and getting continue getting better.

csven

November 17, 2007 5:32 AM

Closed social networks have been gaining momentum for some time now. I first noticed them cropping up before social apps like MySpace and Facebook; back when internet forums were getting hit with waves of spam and some went underground.

Do I belong to one? Not to one of the one's covered in the article, but yes, I do belong to a private social network. I started it. Why keep it closed? To keep out the spammers and trolls of course.

Jon Campbell

November 20, 2007 2:58 AM

In an attempt to get a bigger audience and ultimately greater ad dollars, Facebook opened their network to people outside of college. The problem is you water down your offering. You can be incredibly exclusive and offer advertisers incredibly targeted young, educated people, who feel part of something special or you can create an audience of "people who eat food," and potentially open yourself up to competition you might not have had before, etc. This may work brilliantly but I'd rather be the only one who does what I do, and take the profits off that. They could always have created a second network for those that "graduate" out of Facebook and suddenly have another exclusive, niche property.

Maybe that's just small-time thinking by me but I'm sticking with the theory that "mass" media is not something you can just translate to the online world as a replacement for television. It's about focus.

As for belonging to any of them - no, I'm not that important. But my parents are family friends with the parents of the modelshotel.com founder. That's as close to greatness as I'll get in that world. :)

csven

November 21, 2007 4:18 PM

@Jon

Similar thinking to what I wrote in the link posted:

"If Facebook had retained its niche market and let that feed into a larger niche network aggregator of their making (Lifebook?), then they’d have the option of allowing not just plug-ins for the one application, but marketing-specific plug-ins for a network of modular applications serving targeted communities."

hb

November 26, 2007 4:26 AM

This is just in schools around here..

-Everybody have facebook
-Many people have myspace but never really use it.
-and what's the other one? people never heard of it.

I think myspace died here because facebook is just way easier to use.. like the search thing on myspace is a joke. All these Match.com "is ok to look" ads. didn't help either.

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May 15, 2009 7:58 PM

Sites like ASW,decayenne,Elixio and diamond lounge seem to be silently taking market share...

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October 9, 2010 10:07 PM

The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it'll do even better in those areas, but for now it's a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod's strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

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October 16, 2010 1:50 PM

Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.

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Apple now has Rhapsody as an app, which is a great start, but it is currently hampered by the inability to store locally on your iPod, and has a dismal 64kbps bit rate. If this changes, then it will somewhat negate this advantage for the Zune, but the 10 songs per month will still be a big plus in Zune Pass' favor.

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I'll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

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March 1, 2011 6:52 AM

This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like 'Mixview' that let you quickly see related albums, songs, or other users related to what you're listening to. Clicking on one of those will center on that item, and another set of "neighbors" will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune "Social" is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

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Sohbet

March 1, 2011 7:39 AM

Between me and my husband we've owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I've settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

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Sorry for the huge review, but I'm really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it's the right choice for you.

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Hands down, Apple's app store wins by a mile. It's a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I'm not sure I'd want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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If you're still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you'll know which is right for you.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.