Infographics & Animations

What Zoos can learn from Big Data

IBM is enabling zoos to employ big data analytics across its data sets with the aim of driving ticket sales, enhancing the visitor experience, and increase participation and awareness of conservation initiatives. Another key priority is capitalising on conversations across social channels such as Facebook in order to better engage with the 18-35-year old demographic and learn about their visitor preferences.

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Bernard Marr, one of the world’s top experts in big data and analytics strategy, made a return visit to our podcast to explain his vision of "SMART big data, analytics and metrics."
You may be surprised to learn that he doesn't really like "big data." In fact, he says "the challenge is to build the...