Give the VW Phaeton a Hand

This is one of those great examples of a client essentially underwriting a short film in exchange for an end-tag and a product shot. As an ad, it’s probably not that effective. And that’s one of my favorite things about it.

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog.
Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

‘Gripping’ stuff. ‘Held’ my attention throughout. Obviously the crew ‘knuckled’ down to some hard work. Hope fully will be nominated for a ‘Palm’ D’Or at Cannes. Everyone involved deserves a well deserved ‘slap’ on the back! (I could go on…)

Nice post. That was a lot of fun to watch. I disagree and think that an ad like this is effective. It may not have a specific message about the product but it is effective as a branding piece. If you air a bunch of these kind of ads people start having a positive attitude toward VW as a company.

I agree with Alex on this one, it works well at conveying the ‘brand’ VW as a friendly and approachable company. That being said, the spot itself it wonderful and one of the better things I’ve seen recently.

That was lovely. I want to know why they can’t make good clean commercials like that today. I am sure they would sell more products with clean commercials than they would with they filth that they have on television today. Families need to see art, good music, and talent and imagination like this. Bravo.