Improve Email Campaign Performance with ActiveDEMAND Predictive Send

Well-respected integrated marketing automation platform becomes even more intuitive by delivering marketing emails based on predicting the optimal time for delivering emails to individual recipients.

JumpDEMAND, parent company and brainchild of the ActiveDEMAND integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients, announced the addition of the Predictive Send email campaign feature for ActiveDEMAND. Predictive Send delivers marketing emails based the individual profile of a contact and what’s best for the individual recipient. ActiveDEMAND tracks the activity of contacts to predict when a contact is most likely to respond to an email campaign.

“There has been a good deal of debate among marketers regarding the best day of the week and time of the day to execute email campaigns,” states Brian Neufeld, CMO of JumpDEMAND. “Because send times are influenced by many factors and can be difficult to nail down, ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.”

With predictive personalization becoming more prominent in the world of marketing as the year 2016 approaches, JumpDEMAND representatives recognize that customers and prospects want marketing messages that are tailored to individual tastes; in response, personalization increases the performance of marketing campaigns.

“Consumers today are plugged into multiple channels and served with predictive personalized content at every turn,” adds Neufeld. “Netflix automates our motion picture recommendations, Amazon suggests products based on viewing history and Facebook delivers personalized news feeds that correspond to tastes, preferences and behavior. This expectation of personalization has become ubiquitous and no business can afford to ignore this trend – the problem is, most businesses don’t boast the kind of engineers and data volumes required to implement such powerful, automated resources. And that’s where we come in with ActiveDEMAND Predictive Send.”

JumpDEMAND is no stranger to email marketing, offering the most complete email marketing tool available through its ActiveDEMAND platform. Through unlimited landing pages, forms, autoresponders and more, ActiveDEMAND email marketing software has become essential for business owners and marketing agency reps alike, allowing them to connect with prospects, execute customer retention campaigns and keep everyone involved – clients, employees, et al – up-to-date.

About ActiveDEMAND

ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute and track the performance of marketing campaigns for their clients. ActiveDEMAND provides built in campaign, email, landing page and other templates leaving the agency to simply configure campaigns. Other complete marketing automation platforms are priced outside the budgets of marketing agencies. Not ActiveDEMAND. The platform is built and priced for online marketing agencies to help them market effectively and grow their business. Learn more about ActiveDEMAND at www.ActiveDEMAND.com.

Testimonials

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND.

Linda B.Marketing Advisor

They [ActiveDEMAND] don’t say no – instead, they find ways to help their clients achieve their objectives.

Kevin W.PresidentPOD Marketing Inc.

I was impressed by the product capability and the customer service to explain it. I wish I had more time to learn from these guys they are leaders in this industry!

Jon J.EntrepreneurMax International

ActiveDEMAND is a true partner to DTE. We have enjoyed working with them for the last year. They have made very positive recommendations in our marketing efforts and have helped us grow our business. Their software platform is easy to use and intuitive. I enjoy working with their staff and learning from them.

Kelly H.Information Technology Manager

We now have a much more efficient marketing machine. The lead comes in and is automatically fed into our automated system. It’s excellent.

Cameron M.DirectorPOD Marketing

While ActiveDEMAND can manage and execute many aspects of our online and offline marketing, I appreciate the dashboard reporting and customizable reports and analytics that help us to identify our strengths and opportunities and improve where we need to, on the fly.

Kelli S.Marketing Head

We’ve been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced.

Kelly H.Information Technology Manager

We’ve been using ActiveDemand for over a year. I’ve been very pleased with the support that we receive from the staff. They are always quick to answer questions. Since we were fairly new to marketing, they are really good to explain concepts and guide us in our efforts. Our business and online presence has definitely improved since we’ve partnered with them.

Kelly H.Information Technology Manager

We have been searching for a platform that is multi-use, a jack of all trades, and we have found it within ActiveDEMAND.