Size Does Matter - When It Comes To Automotive
Information

Over the past 17 years people have asked us …”what is the
difference between The Auto Channel and all the other automotive web
sites?”

The main difference is that we understand the differences between a
static print publication and a dynamic interactive publication.

Other differences include our “Automotive Universe”
editorial concept… the respect we have for our viewer’s
intelligence and auto acumen…the importance we place on the depth and
breadth of content…and the multi-media content offered only by The
Auto Channel.

The Auto Channel was designed and developed to offer a concentrated
audience of intelligent web savvy car guys and gals…information that
is not available to them any place else.

Our audience is comprised of “Influencers”, who aren’t
swayed by the past, but demand access to massive amounts of relevant
automotive information, whether as text, video, audio or whatever, to help
them make or influence automotive decisions everyday.

The Auto Channel mirrors these automotive enthusiasts by offering them
access to the Automotive Universe in a holistic perspective…as an
immense matrix of interacting automotive communities: from new cars to
motor sports, auto industry to auto repair, used cars to car shows, from
alternative fuel powered vehicles to alternate routes, from online Racing
Sims to women and cars and on and on…

The Auto Channel provides easy access to more than 100 gigabytes of
unbiased and exclusive automotive content residing in, 16 databases,
1,200,000 pages and over 10,000 video and audio programs.

This massive library provides The Auto Channel users with a choice of
not just a few relevant responses to their specific auto subject search,
but hundreds if not thousands of responses/information, some of which does
not exist anywhere else in the world.

When our users do a search on The Auto Channel they find not only
specific data but are shown “see also’s”, connections to
relevant automotive content that encourages them to take “side
trips” to related stories and data.

OK, that’s all well and good, but what makes this different from
other auto web sites?

They all have search…they all have editorial and most even offer
limited video…they are credited with having it all…but do they
really?

Compare what many “media experts” believe are editorial
competitors to The Auto Channel…online versions of old line
automotive print magazines and single purpose consumer/dealer information
services.

Choose some random automotive subjects and query the “Search our
Site” area of what may appear to be tough competition for The Auto
Channel…see the results for your self. Smart advertisers can use
sites like The Auto Channel to reach a highly concentrated audience of
influential auto enthusiasts and intelligent buyers, who believe that
because their time is valuable…Size Does Matter!