IAMELENI is a Swedish jewelry brand that was launched in 2015.
The founder Eleni have a long experience within the fashion industry and have
always had an interest in design, shapes and forms.

Her love for jewelry and the beauty of metals led her to taking
a silversmith course and at the same time a dream of creating her own jewelry came
alive. After several courses trying to learn the craftmanship and one year of
apprenticeship, it felt natural to start her own brand.

With influences from the Mediterranean Sea, urban life,
architecture, geometric and graphic shapes and the contrasts in nature, she
creates unique, timeless jewelry with focus on sustainability.

IAMELENI wants the jewelry to be a natural choice for every
occasion and every day outfit, to convey strength and enhance the wearer's own
style and expression.

Since global warming is such an important aspect today, Eleni
sees the value of protecting the environment and uses only suppliers that can
offer recycled materials. The jewelry is made with long lasting metals such as
silver and gold, and she also uses raw cut crystals and precious stones such as
diamonds in her collection.

All IAMELENI jewelry is made by hand in a workshop in the south of
Stockholm. Besides her own collection
made with her favorite metal silver, Eleni also makes custom-made jewelry by order.