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Avoid the Secret Sister scam this season

The old saying goes that the stores start advertising for Christmas earlier and earlier each year. In my opinion, it seemed like as soon as the calendar turned to November, the flood of yuletide advertisements began to assail our televisions and internet devices. The holidays are also a time when scam artists come out in droves since people are more likely to open their hearts and wallets during the holiday season than any other time of the year. This year, an old scam that I haven’t thought about in years is being proliferated through social media and while the risk appears to be minimal, the consequences could have far-reaching effects long after the holidays are over.

I’m talking about the ‘Secret Sister’ gift exchange where someone posts on social media asking you to add your name to a list where and send in a small $10 gift. In return, you’re promised to receive up to 36 of the gifts. According to the Better Business Bureau not only is this a pyramid scheme, but it’s also illegal since you need to use the US Postal Service to send the gift which can be considered mail fraud. And as usual, when it comes to scams like this, it’s highly unlikely you’ll receive any gifts in return.

Since the scam seems to proliferate on social networks like Facebook, I decided to see if any of my Facebook friends were soliciting for this scam. While none of my friends were, there were friends of friends who were definitely being taken in by this scam. The post usually looks something along these lines.

The problem with this scam is not only is it illegal as I mentioned above but if you decide to participate in the alleged gift exchange you’re also putting your personal information out to potential strangers who could use the information to their benefit and your detriment. Identity theft comes immediately to mind but the information could be used for even more nefarious purposes.

Just because a friend of yours may be participating in the Secret Sister exchange on Facebook doesn’t necessarily mean they’re a Bernie Madoff in the making. They could potentially be a victim in all of this. If you’re worried about one of your friends being caught up in this scam, you may want to remind them that the Secret Sister gift exchange is considered illegal and show them this post or the BBB information. People are more likely to start thinking more critically if there’s potential for them to be in trouble with the law. NO one wants to be investigated for mail fraud for the holidays.