Overview Most African economies remain largely agrarian, dependent on agriculture and other natural resources as the major source of foreign exchange and employment. However, many African countries are striving to diversify their income base creating…

Businesses need to make their business, products and/or services known to the public to attract new customers and maintain existing clients. Traditionally, businesses reach out to their clients or customers by either word of mouth…

Managing your brand is as difficult as creating one. Once you have truly developed a branding strategies for your business, it is important to continuously manage the brand itself to prevent it from being impaired.