If the 1/2/3 finishing order isn't Scarlett as the winner, Adam second then Joel third then something's off. Joel could be a TV presenter they could use even though he's from the insufferable "Impractical Jokers". Scarlett appears to be in ITV's sights even though her talents are at best 'dubious' but mind you as are the gaggle that are Vicky Pattison, Stacey Solomon and Joe Swash. Adam's fodder as he's in-house talent but not someone they can use elsewhere other than on "Emmerdale".