how to get shoppers back and sell them after they've abandoned your shopping cartinfo-graphic below about lost carts

how to market directly to people that abandoned your cart REVERSE-APPEND

Reverse Append tool is designed to convert anonymous website visitors into sales. Reverse Append identifies online visitors via their IP address, captures their journey on your website site,and then matches the visitor’s IP address to a physical mailing addressso a personalized postcard can be mailed to the prospect.

​El Toro’s patented IP matching technology safeguards advertisers from paying for click farm traffic. Our core tech ties verified US-based IP addresses to their location of origin with a 95% statistical confidence level. To prevent from serving to click farms and infected networks, our demand side platform (DSP) bidder automatically studies the impression consumption of devices and IP’s, and if said consumption surpasses logical thresholds, then our technology does not serve at those IP’s.

just IMAGINE this scenario

She searches the internet for a product and finds your website and the product she was looking for

She finds what she wants, puts it in your shopping cart, but changes her mind an abandons the purchase

We capture her IP address and match it to her home address

We create a personalized custom Direct Mail Offer

Mail it to her home in days to engage her even more

She visits your store her customized offer

5 easy steps to show you the money

​El Toro’s patented IP matching technology safeguards advertisers from paying for click farm traffic. Our core tech ties verified US-based IP addresses to their location of origin with a 95% statistical confidence level. To prevent from serving to click farms and infected networks, our demand side platform (DSP) bidder automatically studies the impression consumption of devices and IP’s, and if said consumption surpasses logical thresholds, then our technology does not serve at those IP’s.

​​​HOW EL-TORO BEATS THE BOTS AND CLICK FARMS

How is SpawnX, El Toro’s revolutionary ad delivery system, different than every other ad Demand Side Platform (DSP) available on the open exchanges?

​The answer is simple: Everything.

What Comes After Demand Side Platforms (DSP’s)

WHAT IS SpawnX SpawnX was designed, built, and patented with the sole intention of connecting advertisers directly to real people. The SpawnX platform targets real households and/or businesses via their IP address or Device ID’s without the use of cookies and without the untraceable fraud and robotic nature of cookie-based exchanges.

SpawnX is 100% independent of any 3rd party cookie data, server farms, and is unreachable by click farms. How? SpawnX advanced technology is built around custom ad bidders, IP detection, and bidder-level verification systems.

​El Toro most recently received a patent for the algorithm responsible for matching IP’s and Device ID’s by leveraging first party data with custom built processes.

Over the past 8 years, El Toro has built a completely internalized ecosystem that logs, maps, and verifies IP data. When using El Toro, advertisers can target the exact households and buildings to reach exact audiencesby accomplishing what was never before possible at the DSP level. HOW SpawnXWORKS Currently, Ad Exchanges and Demand Side Platforms operate in a cookie-based programmatic environment that bids on ad placements based upon cookie profiles, geolocation cookies, and an array of other unknown types of bot and fraud enablers. These exchanges can not differentiate if the traffic source is human or non-human, therefore advertisers are bidding to show ads to mostly non-human sources that will not and can not buy anything from them, ever.

SpawnX, by El Toro, is monitoring the open market for those exact household IP’s and/or Device ID’s, solely to win that ad placement because it’s the exact target provided by the advertiser. Data can be integrated with El Toro’s system, or can be onboardedby the advertiser.

​HOW SpawnXWORKS (cont.) Targeting segments for all campaigns are assembled pre-campaign with SpawnX. Advertisers onboard their 1st party offline data, CRM data, postal records, IP’s, and Device data. With SpawnX, advertisers are able to build their target list based off empirical information such as: income, marital status, credit score, and 100’s of other filters that are traditionally only available in the direct mail world. El Toro has bridged the gap between offline data with online display and video advertising.SpawnX’s bidder provides access to 9 out of 10 websites that has servable inventory. SpawnX sits directly on top of the feeds, which means SpawnX have eliminated all third parties when serving ads online. SpawnX’s bidder is faster, more efficient, and can ID fraud and act on it in real time by using advanced header detection and ad blocker ID. SpawnX can also detect if an IP or device is infected with malware. In cases such as this, the SpawnX platform will null out the bid and let the next highest bidder (your competition) purchase that inventory. Simply put, SpawnX is better than a DSP, but don’t call us one. ​​

​AND WE CAN HELP YOUR RETAIL STORE OR BRAND WITH OUR FREE BUSINESS MARKETING ANALYSIS

Napier Marketing Group is a leading B2B and B2C marketing & consulting agency servicing brands and retailers in a variety of industries throughout North America, including; the home furnishings industry, the technology industry, consumer products, retail, manufacturing and other industries that are focused on brands, retailers and suppliers that want to create market penetration and sales velocity.​​ We have an unwavering passion to drive velocity for both brands, retailers & their suppliers. We focus on where you are going to connect your brand with your customers throughout their journey. Let us show you how great creative and a well-thought-out strategy - complemented by tactical execution - can outsmart your competition... without having to outspend them.