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This a campaign for Southeast Nebraska Coalition (SENECO) to raise awareness about various types of dangerous alcohol consumpiton—drunk driving, binge drinking, and providing alcohol to minors. The executables for this campaign were a poster and newspaper insert that speaks to each of the at-risk target audiences. In addition we also came up with a URL to accompany the campaign message: TakeAStandNE.org for the client-developed site where the general public could learn more about the overall message.