Introducing One Of The Worlds New Crop Of Designers… You.

“Mass production is out, mass customization is in.” This recent headline from a Fast Company article sums up perfectly one of the ways in which retail is getting rewired to become much more personalized. The number of options for shopping have proliferated along with the myriad ways in which we can connect with customers, but despite the digital trappings, the value exchange is still the same: If you give people want they want, they’ll return. If you don’t, they won’t.

“These days consumers can customize everything from their own cereal (www.mixmyown.com), to designing their own shoes (NIKEiD & www.shoesofprey.com), and even find the perfect artwork to fit the exact space they’re decorating (www.at60inches.com). Wild Things’ Schmults says his customers can send their designs to their friends on Facebook, Twitter and Pinterest, to get feedback before they order. Customization has been good for business: Web sales during the first full month after the custom lines were introduced rose 230 percent over the same period the year before.” —Entrepreneur

As the demand for customization married with a digital experience increases, Polish-based Tylko have upped the ante with new software that allows for an entire furniture collection to be customized via an app and 3D printing. The app let’s you preview your custom piece in situ so you know in both style and size it fill fit, no matter where you want to put it; shortly thereafter, it shows up on your doorstep… “Yours by design.”

About the author

Leave a Reply

Welcome to the future!

Inspired by all we see ahead, Cultural Acupuncture is a highly curated synthesis of the ideas advancing our future. Intentionally designed to fuel us all with the ideas, actions and strategies that will ignite the boldest and brightest existence possible, Cultural Acupuncture is an integral part of the greater work we do in these three ways…

STRATEGIC STUDIO:

Play Big Inc guides visionary leaders through a rapidly transforming society. We focus on helping C-suite leaders more courageously navigate change and better harness resources to optimize revenues and contribute in more meaningful ways. With a portfolio of more than $30B worth of experience, we do this by applying the big shifts coming toward us in these tangible ways:

Corporate Purpose

Brand Salience

Culture Alignment

Strategic Innovation

KEYNOTE VISION:

THEBIGSHIFT is a tight summary of the 9+ big shifts shaping the future, designed to help organizations and industries better understand how radical changes in technology and culture are weaving the new economy.

It's our pleasure to introduce you to our network of people you need to know; across a range of industries, these people stretch our understanding of what is possible as they actively architect what’s coming next.

If you're interested in a customized version of our weekly newsletter for your industry please reach out to emma@playbiginc.com. We have versions brewing for the Food, Restaurant, Luxury Travel and Entertainment industries, and would love to synthesize all this learning for you!