ETGBS 2019: Alibaba CMO Chris Tung on taking an Asian brand global

"The answer is not about how much consumers can buy, its about how many brands are bringing on the table; everybody, however small, must be allowed to compete. The greatness of small is the philosophy what we follow," Chris Tung, Group CMO, Alibaba Group said while addressing the packed Day 2 of the ET Global Business Summit 2019 in New Delhi Saturday. Listen-in.