Williams’ ‘Cool Riders’ contest charity cycle challenge

Williams Refrigeration has put together an industry team to take part in Springboard’s London to Paris Cycle Challenge.

The event, which started yesterday and is due for completion tomorrow, began at St Pancras and will finish at Hotel Pullman Paris Tour Eiffel.

Malcolm Harling, sales and marketing director of Williams, said the team, which is called the Cool Riders, is an elite group, recruited from the very best pedal pushers across the whole of the foodservice industry. “Or, to put it another way, we’re a mixed bag!” he added.

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Harling himself represents the catering equipment manufacturing sector; for the kitchen contracting houses there’s Julian Shine, MD of Shine Food Machinery; Stuart Timms, project director at Tricon, is in the saddle for foodservice consultants; and Mark Froydenlund, head chef at Marcus, is holding the torch for operators.

Ahead of the race, Harling commented: “We’re all really looking forward to the challenge. Springboard does great work. This is an event that brings the whole industry together – suppliers and operators – to celebrate Springboard’s achievements, as well as raising funds for the charity’s projects, which is the important thing of course.

“Having said that, I’m sure every team in the race, like us, would love to win!”

By registering, each cyclist committed to raising a minimum of £500, giving a £2,000 total fundraising target for each team.