Content creators like makeup artist Michelle Phan, indie band Boyce Avenue and YouTube personality (and Maker co-founder) Shay Carl are new-media superstars with millions of subscribers on YouTube. They’re brand names unto themselves now, yet as entertaining and original as their videos are, their YouTube channels are relatively plain and look pretty much the same as every other channel on the platform.

Enter Victorious, a mobile platform that helps new-media stars like Phan, Boyce Avenue and Carl build their own branded hubs where they can manage and deepen their relationships with their legions of fans.

“Partnering with Victorious presents an incredible opportunity to broaden my capabilities in the mobile space,” Phan said in a release announcing Victorious’ launch this week. “Through this exciting new hub, I now have the ability to create a destination for my YouTube, Ipsy, FAWN and Em followers where they can share, learn and celebrate within the community while empowering each other. It's a new age of experience."

Victorious offers content creators a self-serve platform to develop their own branded apps, enabling users to not only share and monetize content but engage and interact directly with their fans—which they now own, rather than “rent” from another platform—through a branded mobile app. And it’s free. Victorious will split revenue with creators who monetize their content.

"Victorious is a technology platform with a creative soul," said Victorious co-founder and CEO Sam Rogoway. "We have assembled a world-class team to reimagine how creators and fans interact by tearing down the fourth wall. Watching and liking are not enough. Victorious is extending engagement beyond simple consumption to provide lean-forward experiences that unlock the full power of creative communities. And we're doing so on the connected generation's first screen: mobile."

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