Come October, Breast Cancer Awareness month kicks off, which means soirees and benefits galore - all swathed in pink for a good cause.

Among them is the Oct. 11 Memorial Hermann The Woodlands In the Pink of Health Luncheon, an event where attendees can enter to win merchandise worth $10,000, all donated by the highly fashionable Elaine Turner. However, her generosity doesn't stop there.

Turner, whose involvement with breast cancer stems from an experience close to home, is kicking off a full year of awareness starting this October. The fashion accessories designer recently took time to talk about the venture.