Monday, March 5, 2018

U.S. Primetime Broadcast TV Ratings: 1/29 - 2/4/2018

Ratings highlights for the week of January 29, 2018 - February 4, 2018 in the U.S.The week ending February 4, 2018 was bookended by the highest-rated event of the year in the United States: Super Bowl LII. The Super Bowl averaged a 43.1/68 rating/share in households (down from 45.3 last year) as well as a 33.4/78 in adults 18-49. In viewers, the game averaged 103.39 million viewers and had a total audience delivery (TAD) of 159.1 million. Both of those figures are down from last year's game, which averaged 111.3 million viewers and a TAD of 172 million. An additional 2.02 million people streamed the game on NBC Platforms. The top local markets for the game were Buffalo, NY (56.4/78), Philadelphia, PA (56.2/81), and Boston, MA (55.9/81). The post-Super Bowl episode of 'This Is Us' notched a 9.3/32 rating/share in the key demo with 26.97 million viewers. Looking at the week as a whole, NBC easy took victory in both adults 18-49 (7.1/25) and total viewers (23.08 million) due to airing the Super Bowl. CBS ranked second (1.4/4, 6.08 million), ABC third (1.2/3, 3.77 million), and FOX fourth (1.0/3, 2.87 million). The top shows of the week for CBS were 'The Big Bang Theory' (2.9/12, 14.69 million), 'Young Sheldon' (2.3/9, 12.92 million), and 'Mom' (1.55/6, 9.11 million). On ABC, the top airings belonged to 'Grey's Anatomy' (2.3/9, 8.93 million), 'The Bachelor' (1.7/6, 6.36 million), and 'Scandal' (1.4/5, 5.62 million). A slow week on FOX was led by '9-1-1' (1.65/6, 6.21 million), and 'The Four' (1.3/5, 2.76 million). 'The Flash' (0.9/3, 2.6 million) led the week on CW. Table 1: household rating, 18-34 rating, 18-49 rating (to two decimal places for all shows), 25-54 ratings, and total viewers.