Darian Aaron—the young activist whom you may remember from a very touching letter to his mom that was reprinted at KeithBoykin.com—highlights the campaign on his new weblog. The billboards are the creation of In The Meantime Men's Group and will be go up next month on Crenshaw Boulevard and other highly visible locations. "What’s so important about this campaign," Darian writes. "Is where the billboards will be located, right in the middle of the hood. I can’t begin to tell you how excited I am that these images will be on display for everyone to see."

Darian is absolutely right. It's such a powerful and simplistic message. Buying space in South-Central guarantees that the people who need to see and learn this message will be exposed to the truth.