This winter, accessories specialist POC is hosting an online auction to celebrate its Raceday brand concept and to raise money and awareness for Spinalis, a charitable foundation whose mission is to promote research and treatment development in the field of spinal cord injuries.

POC, is a leading manufacturer of skiing and cycling helmets, apparel and accessories; and it has partnered with Argon 18, fi’zi:k, Corima, and CeramicSpeed to launch an online auction where a one of a kind Argon 18 Time Trial/Triathlon bike will be auctioned off.

Also included as part of the auction will be a POC Cerebel Raceday helmet, POC Aero TT suit and the POC Aero TT glove long.

The auction will celebrate the Raceday concept, which was introduced in 2015. Raceday is the result of POC’s approach to road cycling performance and marks ‘the next step in POC’s quest to redefine the future of road cycling.’

“To emphasize the ambition of technology, aerodynamics and performance within Raceday, helmets and apparel, we turned to Argon 18, Fizik, Corima, and CeramicSpeed to customize the ultimate machine”, said Stefan Ytterborn, founder of POC.

The unique and custom-built bike is valued at US$15,300 (€13,900) and the proceeds of the auction will be used to support Spinalis, a charitable foundation whose mission is to support the research and treatment development in the field of spinal cord injuries.

POC was founded in 2005 in Sweden, with a mission ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The company has been growing in over 40 countries across multiple product lines, by providing innovative safety protection for skiers, snowboarders, mountain bikers and road cyclists.

Throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.