All about improving the customer experience for older consumers

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Friday, July 03, 2009

Homecare franchise

I have been amazed how long it has taken UK franchise companies to target the homecare sector. Brightstar, a US company, appears to have got the idea with 130 locations currently open the company has plans for an additional 500 locations in the next five years.

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Dick Stroud

Dick Stroud

Founder of 20plus30, a consultancy specialising in marketing to older consumers. He is the UK’s leading expert in understanding the implications of physical ageing on the way older people behave and the products they buy.