3 Ways Drones are Helping Real Estate Agents to Improve Their Business 41

Drones are getting more and more attention, but most people still aren’t familiar with all the possibilities that come with that piece of technology.

For average people it’s nothing more than a remotely piloted aerial system, that’s used to do something which is otherwise difficult or risky.

But what the world is doing with drones can’t remain in the background.

Companies like Amazon, Microsoft, Walmart, NASA, BBC and Easyjet are making use of drones in more ways than we thought were possible.

The US Military and UK government are implementing drones in their strategies, be it to target suspected militants in Pakistan or surveillance.

Drones have become a great addition to daily life now, assisting with farming, shopping delivery, safety inspections, study purposes (to observe wild animals in their natural habitat, for instance, without disturbing them or breaking any laws), finding missing people (a drone would do the job faster than local policemen in most cases), filming events, or even finishing buildings (as is the case with the famous Sagrada Familia by Gaudi).

Whenever a new piece of technology shows up, especially a smart one like that, there’s another group of people whose creative juices get flowing – the entrepreneurs.

Luckily, drones have never been more accessible – both affordable and easy to get and use – to anyone who’s got an idea of how to benefit from them.

Because new ways to build and market products, reach people, and – basically – make money, are found at any moment of the day, it was just a matter of time for drones to be used to improve businesses.

One particular field that has even more advantages when drones are used is real estate.

If you want to take your career to the next level or are just starting out as a real estate agent and want to build a name for yourself soon, here are some ways to do that:

1. Let your clients experience the property.

Imagine what difference it makes to let your potential customers check out what could turn into their future home, but from a much better perspective. That is, from above, together with the whole area or neighborhood.

Actually, real estate photography is a whole field now. Everyone knows that better pictures, accompanied by video, would affect people much more than simply telling them facts and numbers.

The second huge advantage of this marketing strategy for real estate agents is the convenience it offers.

If it’s wealthy people who live far away, maybe you can even make a sale without ever meeting them.

For locals, it can save you unnecessary meetings, as one would do assuming you’ll present them the property online too and let them get a feeling of anything that’s surrounding it.

To take things further, and use basic psychology such as evoking emotions in the potential buyer and letting him imagine what it would be to own the place and be living there, you can imitate their daily life once moved in.

That can mean filming what jogging on the streets around the house would feel like, or getting to the center, going to the nearest bus stop, driving around, or walking your dog.

In addition, with a drone you can highlight way more features of the place, create virtual tours and thus grab attention and engage the viewer instead of just talking and letting them get distracted.

2. Become popular on YouTube.

Let’s face it, video content is the best way for people to learn things, even when making buying decisions. And the best platform for that is YouTube.

While you might be staying away from it because video is just not your thing, or you thought it wasn’t necessary to include that to your marketing efforts, you’re missing out on a lot. After all, it’s where content marketing is in 2017, and it will only grow from here on.

Every single industry can benefit from quality videos, shared in the right place. Together with that, you’ll be much more recognized if you appear where potential buyers are. And be sure that they’ll be visiting Youtube often, and will enjoy finding you out there.

That becomes part of your personal brand. Just like you’ll have your own website and will be present on all important social media channels sharing content and engaging with followers, you also need to be making video, and to invest enough time in it.

That’s when drones come in handy.

Because there’s a lot of competition on YouTube, one thing that will help you stand out (other than your personality and the way you talk) will be the quality of your videos. And what better way to capture yourself talking and showing places (and satisfied customers) and whole areas other than with a camera drone.

3. Study the competition.

As it is in any other market, in real estate you’ll have to be aware of what the competition is doing too. Most importantly, in order not to be left behind.

We aren’t talking about stealing their clients or properties, or imitating their marketing strategy in some way. It’s all about information. Then, you can sit down to brainstorm ideas on what to do to be a better real estate agent, think of new, creative ways to show homes and persuade clients, and test strategies or new digital platforms that you haven’t thought of.

What you can specifically use drones here for, is knowing if a competitor is expanding, seeing their number of employees, what new areas they are getting, how often they have viewings, any special events they are hosting, etc.

Now that you know why using video in real estate marketing is a lucrative opportunity, you should start checking out the models out there and get your hands on one as quickly as possible so you can start benefiting from it soon.

They can raise your agent’s profile, bring you new clients, help you build a reputation online, create buzz for new listings, and – ultimately – sell more properties.

For those facing financial hardships, getting rich seems the only way out to tide over shortage of money. For the bourgeoisie – the working class – getting rich conjures up visions of stuff they want to buy for luxury or higher social status. Millionaires also wish to get rich: they want to become billionaires and enter Forbes List of the world’s wealthiest people.

Unless you inherit a fortune or get lucky at lottery or sweepstakes, getting rich can be quite tough.

Yet, there are countless rags-to-riches stories around the world. Enterprises such as Amazon, KFC, Facebook or SpaceX have become runaway successes within a short span. The reason: their founders have several things in common, which is rare among other people.

Here we look at various traits that the world’s richest and most successful entrepreneurs have in common.

The Common Traits of The World’s Richest People

1. Serving People.

“If your only goal is to become rich, you will never achieve it,” said John D. Rockefeller, who laid the foundation stone for America’s giant petroleum industry and his own enterprise, Standard Oil. The same adage holds good today.

Facebook, for example, was launched by Mark Zuckerberg and his roommate, Eduardo Saverin to allow Harvard University students to share profiles and pictures

There are countless such examples of ordinary people striking rich. However, they share one thing in common: serving people. The main objective of launching these enterprises was to make life easier or enjoyable for people rather than earning money.

2. Reading Books.

Microsoft founder Bill Gates, celebrity TV show host Oprah Winfrey, SpaceX and Tesla CEO Elon Musk, Berkshire-Hathaway CEO Warren Buffet and several other extremely rich people of the world have one more thing in common: they are avid readers.

Bill Gates reads at least 50 books every year – an average of nearly four and a half books per month.

Elon Musk owes his success at SpaceX, the project to open space tourism to his love for books and the knowledge he gained from them about rocketry. Oprah Winfrey attributes her success to dozens of books, including some 70 top titles she read on her way to success while Warren Buffet spends about 80 percent of his day reading books.

3. Long-Term Financial Strategies.

A report by CNBC states, all wealthy people depend upon long-term financial strategies rather than short-term gains. They utilized their earnings and savings to invest in safe stocks that would assure gains in the long run rather than indulging in risky trading that can offer high returns.

Such financial planning and decisions ensured they do not lose money. Further, they invested money in their enterprises without the hope of immediate returns.

These wealthy people first focused on building a brand, offering value for people to identify with the brand. And later, popularize the brand through word-of-mouth publicity, which is more effective than traditional advertising.

4. Never Say Die.

Yet another common character trait shared by the world’s richest people is, they are not quitters.

Like every other human on Earth, these wealthy folks also witnessed ups and downs in life. Some of these were so overwhelming most ordinary people would have called it quits and gone in search of easier ventures.

Brian Chesky, Joe Gebbia and Nathan Bleckharczyk, founders of Airbnb, the world’s largest hotels and accommodations aggregator were plagued with financial problems.

Heavily encumbered with debts, bankruptcy was staring at these entrepreneurs in the very eye. Yet, they did not budge. They innovated their service that made Airbnb the world leader in its field today.

Another excellent example is Colonel Harland Sanders, whose recipe for fried chicken was rejected as many as 1,009 times before it was accepted. Col. Sanders is the founder of global chain Kentucky Fried Chicken or KFC.

5. Accepting Criticism.

Most people flee from criticism of any sort. Rather than learning from negative comments arising out of their behavior or work, they take umbrage rather quickly. Yet, they do not bother to amend their behavior or work pattern.

All wealthy people, however, are different. They are willing to be criticized for introducing new ideas or thoughts.

Jeff Bezos, founder of Amazon, rightly says that those who will try and do something new must be willing to draw criticism.

Steve Jobs, founder, Apple, Inc. puts it in even stronger words: “If you want to make everyone happy, do not become a leader; sell ice cream instead.”

The success of Amazon and Apple proves their founders were right when it came to accepting criticism.

6. Out of The Box Thinking.

Thinking outside of the ‘box’ or a typical mindset is often impossible for most people. Understandably, because everyone draws their mindset from factors and circumstances they are raised and educated in.

This mindset eventually becomes a formidable fetter for anyone wanting to become an entrepreneur. Generally, most people follow the flock and take professions they falsely believe as best suited for their skills. Others try to follow footsteps of their parents.

The wealthiest people in the world never followed flock or took lucrative professions of their parents.

Mark Zuckerberg’s father was a dentist and mom – a psychiatrist. Bill Gates’ dad was a banker father while his mother was a lawyer.

Despite coming from wealthy families, they chose to follow their passion rather than confine their thinking to the proverbial boxed mindset. Col. Sanders had lost his parents at a young age of six years and had to shoulder responsibilities of his siblings.

Other Examples of What The Wealthiest People Have in Common

As we can see, these qualities or personality traits are common to the world’s richest people. It sets them apart from others. Most of them launched small enterprises with the sole purpose of bettering the lives of people. Their products or services gained popularity because money was never their consideration. Widespread use of their technology, products, and services eventually led them to become wealthy.

These traits are not typical to the US or the western world, as one may mistakenly come to believe. A glance at some richest people in India and elsewhere also reveals, they share the same characteristics with their American counterparts. This amply proves that richest people around the world share something in common, regardless of where they live and flourish.

Another common trait that all rich people share in common is philanthropy.

Since childhood, they believe in giving back to the society and helping the underprivileged. They practiced charity when they were not so rich and continue to donate money for the betterment of the society even after becoming billionaires.

These richest people on the planet never waited to become wealthy. Instead, they were philanthropists since childhood – a trait most other people pathetically lack or try to foist upon themselves to gain popularity.

In Conclusion

It is not easy to become wealthy. Or everyone would become a millionaire. People who do make it to the top have a different way of thinking combined with an undying zest for learning new things and educating themselves.

They do not consider conventional learning at universities as the end of their education. Instead, they try and acquire new skills every day and find ways and means to become better humans rather than focusing on fattening their purses.

The world’s wealthiest people also share one common trait: they are not people pleasers, despite their generosity and willingness to serve the society. Because they know, trying to please everyone will get them nowhere and could mean possible failure.

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