CLIENT MANDATE

In the context of the ALT COURT initiative created by the National Bank in collaboration with Sid Lee and Vibrant, LNDMRK's expertise was required to make the event a memorable artistic experience and attractive to millenials.

STRATEGY

LNDMRK has put together a concept themed around tennis by putting forward artistic duels during the 2 days of the event. LNDMRK has also produced 2 permanent murals with artist Fiefo and Mathier Connery, on top of an ephemerial installation made out of tennis balls by artist Ygrek.LNDMRK has invited its community of influencers using the MURAL Festival's popularity and networks. Our team has also worked on the achievement of this ephemerial village under the Van Horn viaduct, and concieved promotional video and photo content to make this event unmissable.