Mobile App Analytics in 2018: Where Do We Stand?

Published on | Prototyping: From UX to Front End — Medium Appsee It’s been another great year for mobile apps and mobile app analytics. The number of app downloads grew to almost 200 billion over 2017, and revenues from the Apple App Store and Google Play Store rose 35% percent. In the 2017 holiday season, more people did their holiday shopping on mobile than on desktop. An important driving force in the mobile industry is app analytics. App analytics can help monitor crashes, improve usability, increase user retention, and optimize mobile