Monday, May 04, 2009

I've long enjoyed the Coors Light coaching commercials. Well, I take that back. I enjoy the coaches part, but the actors who play the dudes in the crowd are terrible. They should really just play the original clip and be done with it. Anyway, ESPN analyst Herm Edwards will be the latest to get a commercial, and naturally it will feature his famous "You play to win the game!" speech, from 2002. Via Sports Business Journal....

Former Kansas City Chiefs and New York Jets coach Herm Edwards is the latest coach to sign on for the Coors Light team. Edwards, now an ESPN football analyst, will join the lineup of former NFL coaches whose press conference clips are used in ads touting the NFL’s official beer. Other coaches in the series have included Bill Parcells, Bill Walsh and Brian Billick. Bill Cowher, another Super Bowl-winning former coach, turned down an opportunity to appear in the campaign. The campaign, from Draft FCB, uses actual press conference footage to construct fake exchanges between the former coaches and Coors Light fanatics posing as reporters.

I can't wait. Now if there was only a way to get a message to Coors that the douchebags in the crowd need to not be involved. Oh and just for old times sake, let's relive that wonderful moment in Jets' history....

I want to see Krispy Kreme get the rights to the Chiefs 2007 "Hard Knocks" video where Edwards and Eddie Kennison haze rookie WR Dwayne Bowe by demanding that he buy a dozen Krispy Kreme doughnuts and deliver them to Edwards' desk? "And the sign's gotta say HOT!"