Companies donating time, specialized skills — not just writing cheques

By Liz Bernier

12/16/2013|Canadian HR Reporter|Last Updated: 12/16/2013

It was well past quitting time on a Friday night, but Brenda Higuchi was still hard at work overseeing a team of data scientists who were analyzing data from a call centre.

It wasn’t a tough deadline or demanding schedule that kept Higuchi and her team working through most of that weekend — it was the Data for Good initiative at Aimia, a loyalty management company with 3,400 employees worldwide.