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BEDFORD, Mass., June 21, 2011 (GLOBE NEWSWIRE) -- The popularity of mobile devices has created a tremendous opportunity for businesses to reach consumers in new ways. While apps may be the rage, mobile communications, especially text messages, are emerging as the preferred communications channel for many consumers. Free to End User (FTEU) text messaging is one of the most effective, but underutilized, technologies in mobile communications. It allows businesses to set up text programs which are entirely free of operator charges to the consumer. This powerful tool is the only way for a business to establish a truly free message service that unlocks new ways of communicating with its customer base.

FTEU text messaging has proven its value by creating new business models, removing the cost barrier to consumer participation, and complying with legislation for marketing, collections and other processes. But while FTEU text messaging has been used for over a decade by mobile carriers and a small number of large corporations, the technology has remained virtually undiscovered, until now.

SoundBite Communications is a leading global provider of cloud-based, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.

SoundBite is a registered service mark of SoundBite Communications, Inc.

(SDBT-G)

About mBlox

Founded in 1999, mBlox is the leader in mobile transactions, managing a global network that operates in more than 180 countries and maintains more than 650 mobile operator connections. mBlox accelerates mobile payments and enables rich mobile interaction and communication between brands and consumers. The company performed 4.4 billion mobile transactions in 2010, working with a wide range of customers, including financial institutions, transportation firms, media companies, and consumer brands.