One of the designers who made it happen

EXCELLENT designer! Samovilka is an incredible artist with the patience of an angel! Wonderful to work with!

- Anonymous

How CLS Organizing started their logo design journey

Company name

Custom Living Solutions

Overview

Custom Living Solutions (CLS) is the San Francisco Bay Area’s first choice in professional organizing services. Our clients look to us for the most custom-tailored, functional, and aesthetically pleasing organizing solutions. We strive to make the organizing process fun and enjoyable, and we work with clients to help them live more balanced and effective lives – both at home and at work.

Our services emphasize the completely custom nature of the work we do with clients. We work with clients by offering personalized consultations and needs assessments with individually tailored organizing plans. Follow-up work is customized to meet the needs, goals, budget and availability of each client.

CLS prides itself on being environmentally responsible. We are one of only two professional organizing companies that is currently a Registered Green Business with the City of San Francisco, a rigorous designation.

Tell us a bit about who you are and the people you reach

Clients generally fall into three groups – individuals/couples in residential settings, micro-businesses/home-based businesses, and small/medium sized businesses. We are actively focused on growing the latter two groups. CLS’ ideal clients are busy professionals and entrepreneurs who earn more than $150k each year. They are used to paying for services they believe can enhance their work or home lives or make things easier, and are willing to pay more for better service. They see themselves as deserving to live their best lives, and look for services that can help make their best life happen. They feel that getting organized will help them gain more control over their lives (at home or at work) and will help reduce stress and anxiety.

See attached design brief for more details.

Requirements

Our new logo and identity should be innovative and unusual, and should inspire trust amongst the clients who may be interested in engaging our services. We want an identity that will last for many years to come. Our clients come to us looking for simplicity and order, so our logo and identity should reflect that that is what we can help them create.

Our current identity has served us well for several years, but it is time to retire it. The “box” or “container” metaphor is tired, and we’d like something considerably more sophisticated to reflect the complexity of the work we do, which is helping clients set up systems and strategies to enable them to lead more organized and productive lives at work or at home. We don’t simply put things in boxes or help choose cute containers.

See attached design brief for more details.

Colors should be specified in RGB, Hex, and PMS formats, and we would like the logo in Adobe Illustrator, PDF, EPS, GIF and JPEG formats.