Friday, November 18, 2011

Inbox > November 18, 2011

Welcome to Inbox - our weekly round up of whisky news and PR type material that has recently found its way in to our email inbox. It was created as we cannot write full articles or do justice to every piece that we receive. It features items from around the world of whisky and is published by us each Friday. Within Inbox we will write a few lines detailing each press release/piece of news/PR event that we have received and provide links, where possible, for you to find out further information if you want to. So here we go with this week's offerings - you may notice that there is a bit of a Christmas theme ...

Glayva > Give 'The Best' gift

The popular and award-winning Scottish whisky liqueur brand has teamed up with The Whisky Shop - the UK's largest whisky retail chain - to produce a special limited edition label for the Christmas market. The Glayva 'You're the Best' range is exclusive to The Whisky Shop and and only 150 bottles have been produced. These carry one of three messages - 'You're the Best in the World', 'Best Mum' or 'Best Dad'. Glayva has won more major awards than any of its competitors and is made from a combination of whisky, citrus fruits, heather honey and cloves. A 50cl bottle will cost £19.99 and they are available in one of the chain's 17 stores or online at www.whiskyshop.com.

Glenlivet > New Cellar Collection bottling

The famous Speyside distillery of Glenlivet has announced the latest whisky in their Cellar Collection series of bottlings. The series highlights exceptionally rare or old casks within Glenlivet's warehouses. The first single malt in this special series was released in 2000 and this is the ninth such bottling. This expression was distilled and filled to casks in 1980 and has been constructed from just three specially selected ex-bourbon casks from the legendary Cellar No.1 at the distillery. These were hand picked by Distillery Manager Alan Winchester. It was bottled in August at the natural cask strength of 43.3% ABV and there are just 500 bottles, each of which will cost £1000. The 1980 Cellar Collection will be available in the travel retail/Duty Free market, plus south east Asia and Portugal.

Jameson > Christmas packaging announced

Jameson, the world's favourite Irish whiskey, has launched a festive gift box for the Christmas period. The regular Jameson blended whiskey is being backed up by a 'Perfect For Christmas' campaign. The new modern presentation packaging has green front and rear faces, with the side faces and top in white. It is available in major supermarkets, specialist retailers and off licenses with a starting price point of £19.99. Brand Ambassador and mixologist Ed McAvoy has also created a number of mixers and cocktails using Jameson whiskey, which can be found on their Facebook page. For further information on Jameson, or to become a 'fan' on Facebook and see what Jameson has planned over the coming months, go to www.facebook.com/jamesonwhiskey.

Jura > Drink the Elixir

This week has seen the release of a new single malt expression in to the popular island distillery of Jura's core range. Named Jura Elixir, the whisky is getting a 'soft' pre-Xmas release - this sees it being bottled in the half-bottle 35cl size. The new whisky has been produced to be 'fruity and spicy' and takes its name from the fresh local water, which the islanders call the 'elixir of life' and was believed to have been blessed by St. Columba in 560AD. It is this water that is used to make whisky at the distillery. Jura's Distillery Manager comments, “There’s something special about how whisky compliments the bracing cold of winter, and the Elixir’s fruitiness and spicy tones make it an ideal companion for the festive period". The Elixir will cost £16.49 and will be exclusively sold in stores of Sainsbury's, the major UK supermarket chain, from today.

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Welcome to Whisky For Everyone

Blogging about whisky since 2008.

Whisky For Everyone is a blog for all lovers of whisky - beginner, keen enthusiast or connoisseur. Whisky is one of the most popular spirit drinks in the world and its sales and number of drinkers are increasing each year. This blog includes regularly updated tasting notes of all manner of whisky from the popular, inexpensive ones to the limited edition, rare bottlings.

We also try to demystify the sometimes daunting world of the whisky industry by explaining in layman's terms about the language, processes, terminology and answering commonly asked questions. We also have a weekly whisky news round up feature called Inbox, which includes news on new whisky releases, events and other items of interest. There is a Whisky For Everyone and we will help you discover yours ...

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