Flycast inks deal with US West Dex

AUTHOR(S)

Riedman, Patricia

PUB. DATE

March 1999

SOURCE

Advertising Age;3/15/1999, Vol. 70 Issue 11, p44

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article reports that, in 1999, Flycast Communications signed a deal with US West Dex to sell its inventory through the company's Yellow Pages. Flycast says it is the only advertising network that has agreements with three telephone companies. The deal, in which US West Dex salespeople will sell Flycast's inventory in their 14-state region, also follows a $17 million round of financing for Flycast.