Winners across nine categories recognized for cutting-edge online video and mobile app initiativesBOSTON, June 27, 2012 - Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today announced the winners of the company’s 2012 Innovation Awards, recognizing some of the most innovative, cutting-edge online video and mobile app initiatives and campaigns across a number of industries and use cases.

Awards were presented in nine categories this morning at Brightcove’s PLAY 2012 global customer conference. Categories included: Best Agency Campaign, Best Customized Player, Best Live Video Event, Best Mobile App, Best Mobile Video, Best Monetization Strategy, Best Premium Video Initiative, Best Connected TV App, and Best Video Marketing Initiative.

The full list of winners of the 2012 Brightcove Innovation Awards is as follows:

Best Agency Campaign: GLG for T-Mobile

Best Customized Player: Mun2

Best Live Video Event: Digital Broadcasting Group for Digitas NewFront

Best Mobile App: Met Opera on Demand iPad App from The Metropolitan Opera

Best Mobile Video: Boston Globe

Best Monetization Strategy: Fox News

Best Premium Video Initiative: Universal Sports

Best Connected TV App: Manga Entertainment for Xbox

Best Video Marketing Initiative: PUMA

“The 2012 Brightcove Innovation Award winners embody some of the most exciting applications of our technology to create compelling content experiences that reach audiences on all devices,” said David Mendels, president and chief operating officer at Brightcove. “The range of nominees and high quality of the entries each year are a testament to the fact that Brightcove customers around the world are leading the way in delivering high quality, innovative video and app experiences. We are pleased to honor such an impressive group who are on the cutting edge of digital media.”

The full list of finalists for the 2012 Brightcove Innovation Awards is as follows:

About Brightcove
Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud content services, provides a family of products used to publish and distribute the world’s professional digital media. The company’s products include Brightcove Video Cloud, the market-leading online video platform, and Brightcove App Cloud, a pioneering content app platform. More than 4,200 customers in over 50 countries rely on Video Cloud to build and operate media experiences across PCs, smartphones, tablets and connected TVs. For more information, visit http://www.brightcove.com.

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