1. Anthony Nolan, ‘the perfect match’

ScriptHi, my name is Paul Walshe and, in 2007, I was diagnosed with leukaemia… I needed a blood stem cell transplant from a donor, and I needed it to stay alive. Unfortunately, my sister wasn’t found to be a match for me, so I was told that the transplant would have to come from an unrelated donor. So, Anthony Nolan began to search their register. I was really beginning to lose hope. It’s an awful feeling just waiting… waiting for something that you’re not sure will actually come… Amazingly… one morning, I got a call to say they’d found someone. Anthony Nolan just never gave up on their search, and they really came through for me.

They were brilliant. They found…

Hi, I’m Stuart McKechnie, and I’m an engineer from Cirencester. I joined the register in 2011 but, unfortunately,

I’m not a match for Paul.

Hey, my name’s Laura, I’m from Newcastle and I work in a restaurant. I’m sorry to say that I’m not a match for Paul.

Hello, my name’s Andy Mitchell and I’m from Liverpool. I joined the register in 2006 and, a few years later, they found that I was…a perfect match… Someone in the world that matches me… and matches me perfectly… Life doesn’t have to end… It really is the best gift you could ever give. [pause] To find out how you can be part of their vital work, visit anthonynolan.org. Help them find more matches… And save more lives.

2. Freeview, ‘extra detail – football’

SFX: Crowd noise at a football stadium. With a slight nervousness in his voice, a familiar-sounding football commentator speaks.

Commentator: This, for a place in the final. He puts the ball on the spot, the valve facing the goal. Actually, it looks a fraction underinflated. At least half a pump off perfect! [His voice reaches stratospheric heights, now shouting with massive excitement.] And he shoots. Five rotations, six. It’s in. Everyone’s jumping to their feet. One man’s dropped his pie. It’s beef and onion.

VO: Enjoy the thrill of sport in exquisite detail this summer, with Freeview HD. Free from contracts. Free for everyone. Freeview. How good is that?

Daughter: Yes, Mum. First, I’ll empty my wardrobe on the floor and dress from head to toe in pink. Pink socks, pink wig, pink shoes. Next, I’m going to make a tiara out of pasta and cookies… and I’ll crumble up the bits of cookies and stick them on, to make the diamonds for it. Then I’ll pick all the flowers in the garden and make some perfume. So, I’m going to make the perfume like this. First, I’m going to get a sieve, two bowls from the kitchen and then I’ll go and pick all the flowers and mash all the herbs and mints and stuff up, stir it round with my spoon and then that will be it.

Mum: Lovely.

Daughter: Next, I’ll make a tea party in the bottom of the garden… and I’ll invite my best friend, Savannah, and another friend, a lollipop.

7. Women’s Aid, ‘a call to stop’

ScriptSounds in this commercial are loud but muffled and indistinct, as if heard through a wall. The overall impression is chaotic disorder and destruction.

FVO: Women’s Aid want the public to help stop domestic violence by calling the police if they hear it.

We want people to get used to the idea that making a call stops the sounds of domestic abuse.

The following sounds are typical. This, for example, is a woman being punched in the face:

SFX: Muffled argument and something crashing to the floor.

FVO: This is a woman’s fingers being trapped in a door.

SFX: Muffled slamming door and shout of pain.

FVO: This is a woman’s jaw being broken.

SFX: Muffled scuffle and woman’s scream.

SFX: Man shouting angrily as a woman cries.

FVO over SFX: The sounds are distressing – we’d understand if you never want to hear them again. In fact, we’d welcome it. To stop the sounds, call 0800 58 77 33 2. Until someone calls, the sounds will continue.

FVO: This is a woman being pushed down stairs.

SFX: Muffled banging and screaming.

SFX fade.

FVO: To stop the sounds, call 0800 58 77 33 2. Just as in real life, making a call can make it stop. Womensaid.org.uk.

8. Heinz Soups, ‘Caroline’

ScriptCaroline Quentin: I’m always wondering what counts as one of your five-a-day. I thought red wine might because it’s got grapes in it, but sadly not. Then I discovered something red that does count – Heinz Tomato Soup. One bowl counts as one of your five-a-day. How could I not have known that? Now I’ve got something to look forward to because, curled up on the sofa, what’s going to warm you through? A stick of celery? Or a bowl of tomato soup? Exactly. But, of course, it has to be Heinz.

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