Clairvoyant Client, Award-Winning Work

“Your organization should get an award for this production….it is excellent!”

We don’t know whether Carolyn Voorhees has a sixth sense or not, but we greatly appreciated her kind words at the time she said them. And then they came true!

Carolyn, who is a registered nurse and holds a master’s of science in nursing, was director of the Practical Nursing Program for our client, Lancaster County Career & Technology Center, at the time we worked with the school on a special video designed to recruit male students to a career in nursing. The lively 4-minute video featured interviews with current male nursing students and recent grads working in the field. A consortium of five career and technology schools funded the video. You can read more about the production in this earlier blog post.

Back to Carolyn’s prediction…The Men in Nursing video did, indeed, garner an honor! It earned a Silver award in the 31st Annual Educational Advertising Awards, sponsored by the Higher Education Marketing Report. The national competition judges educational programs and campaigns against the best in the country.

Earning an award for the video is great, but what’s most gratifying is that it has been so well received by the schools using it. One nursing program director said her current male students decided to use the video to do presentations in local high schools and the community to get the word out about nursing in an entertaining way. Now that’s rewarding!