Fantasy Bake Off

Fantasy Bake Off is the free prediction game made by fans for fans.

Fronted by a couple who absolutely love The Great British Bake Off, they decided to create a game that they could play with family and friends where each week they would predict who they thought would be the weekly winners. They had so much fun playing along with the show that they wanted to share it with as many bake off fans as possible!

Our Challenge

To create a brand for the game that meant it would be clearly differentiated from the television show alongside a professional, accessible website which incorporates the fantasy bake off league game. For our client ease of use was paramount, it was vital for them to be able to measure their objectives effectively and oversee the smooth running of the game

The site visuals needed to captivate users and excite them about the game. With photographs of the contestants not being permitted for use, our client liked the idea of using illustrations to demonstrate the contestants.

We aimed to ensure that we could provide an online solution that promoted the fantasy league in a way that excited and stimulated the wide variety of visitors.

Our Solution

We worked to create a site with an integrated database which is quick and easy to update, leaving the client free to oversee the community management of the game on social media. We built a bespoke CMS that encompasses responsive design, registration applications, a resulted database and league creations, making it simple for our client to monitor their goals.

A vibrant and playful brand identity and site was designed which was highly shareable particularly on social media platforms. A game that is easily manageable, user friendly and appealing to a variety of demographics. A labour of love made by fans for fans to create a baking loving community! Our designers populated the site with quirky illustrations of the contestants to really bring the game to life.