There are currently a variety of Data Visualisation tools and techniques available or being used on the web. Each aims to tell a story or inform its audience in a quicker or more intuitive way. However audience reactions will always vary to any technique that is used. The key is to find those applications that grasp the attention, invoke thought, inform and possibly entertain the target audience.

Although many applications will either look attractive or function appropriately that does not mean they should automatically be adopted. The technique must fit smoothly with the raw statistical data and be applied in the right context.

Data Visualisation for statistical organisations such as the ABS should be about statistical storytelling. It should be about changing public perception and adding alternatives that will enable users to more fully understand and use statistics.

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