1.1. The wine tourism system 1.2. The wine tourism value chain 3.1. U.S. wine consumption by age group (excludes coolers). 3.2. U.S. wine consumption by household income. 3.3. U.S. wine consumption by location (excludes coolers). 4.1. Costs and benefits of various sales and distribution channels for wineries. 4.2. Guidelines for the winery audit 4.3. Service mapping for winery visits 6.1. Destination wine tourism planning process 7.1. Funding of wine tourism projects by the Australian Department of Industry, Science and Tourism (1995-1998) under the Regional Tourism Development Plan 9.1. Comparison of winery and destination marketing mixes