MoxiWorks, a leading real estate technology company, has just announced that they've expanded their email marketing functionalities for free for all of their MoxiEngage CRM clients. On top of the Neighborhood News monthly email function that their clients all know and love, MoxiEngage now enables full email marketing, including drip campaigns, for all agents.
The feature is unique – built to be as sophisticated or as simple as needed for any given agent. "The email drip campaign and integration from Moxi is exactly what…

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy.
Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social media.
Not all email…

Latest Release of the Bronto Marketing Platform Helps Marketers Grow Revenue, Save Time and Optimize Resources
SuiteConnect West --Oracle Bronto announced a series of new innovations that help marketers grow revenue, save time and optimize resources. Building on 15 years of email marketing best practices, the latest release of the Bronto Marketing Platform helps customers accelerate email marketing success and optimize marketing resources, and enable alignment with new and emerging privacy and security requirements.…

Lounge Lizard is globally recognized as a top New York web design firm within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."
Email is still one of the most powerful marketing channels available when used correctly. While some people might consider it archaic or "old school" it is both more personal…

A business has to utilize all sorts of strategies to attract customers, returning or otherwise. A tactic that has been receiving an upswing in popularity is email mailing lists. Mailing lists are great because customers usually agree to being on them and that's a foot in the door, so to speak. Brandon Frere, strategic business planner and CEO of Frere Enterprises, suggests utilizing email marketing for more effective, personalized interactions with customers and the betterment of a business.
Newsletters, digital coupons,…

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails
"Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?"
Why this research now: Although email is a strong channel…

Drift, the world’s leading conversational marketing and sales platform, introduced new products and partnerships built to connect businesses with customers now, not later, at HYPERGROWTH 2018. The company announced Conversational Advertising, Drift Assistant, the acquisition of Siftrock and partnerships with Marketo, Demandbase and Outreach.
“The last decade in B2B sales and marketing was all about the business following up later,” said David Cancel, Drift Founder & CEO. “But today, B2B sales and marketing has to be…

Omnisend Research Reveals that During Black Friday, Cart Abandonment Sales Drop by 31% but Winback Campaign Sales Jump 106%
Omnisend, the ecommerce marketing automation platform, announced their latest email marketing statistics (including marketing automation and Black Friday metrics) based on 128,000 email campaigns and automated messages sent by more than 7,200 ecommerce brands during 2017 (more than 964 million emails).
The most interesting numbers:
While cart abandonment emails still perform the best…

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies
Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report on Email Marketing
Intelligent personalization rules the roost in marketing automation campaigns, especially when you are dealing with emails. The email-blast era is nearing its logical end. To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to…

Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive Targeting
To help email marketers remove all the roadblocks in their email marketing personalization campaigns, Liveclicker has announced the general release of a suite of Adaptive Personalization tools for its flagship product, RealTime Email. Marketing teams had always wished for…

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding
Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know
Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing.
"Email has an ability many channels don't: creating valuable,…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria
Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

This Venga Dine Integration is Part of Emma’s Partner Program to Build Best-Breed Tech Stack for Restaurant Marketers
Emma, a provider of best-in-class marketing software and services, announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational…

Why Email Marketing matters
Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement.
Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US.
The advantages of emails in…

With an Average Rating of 7.4 out of 10, Sailthru Stands Out as a Leader Among Mid-Sized Companies
Sailthru, the leading personalized marketing automation technology for retail and publishing, announced that it has been recognized as a 2018 Top Rated Email Marketing Software provider by TrustRadius, the most trusted B2B review platform.
"Sailthru earned a Top Rated Email Marketing award from TrustRadius thanks to strong feedback from customers," said Megan Headley, Research Director at TrustRadius. "Reviewers praise…

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