During this video interview at the company's flagship store in Washington, D.C.'s Georgetown neighborhood, Beck shares insights on a number of topics, including:

Opening new stores within Macy's stores;

Bluemercury's unique approach to launching new standalone stores;

How Bluemercury is forging ahead with innovative technology strategies; and

Advice for other business executives looking to cement future success.

"One thing every executive has to be concerned about is being 'Ubered' — completely disrupted by technology you weren't aware of," Beck explained.

Beck describes the company's focus on future innovation in three segments of "revolutionary versus evolutionary" initiatives: near-term innovation, next-generation technology and truly upstream R and D. He is particularly interested in the prospects of 3D printing. "Certainly we're thinking that in three to five years, once the whole ecosystem of 3D printing is built, we'll see a world where it is possible that Bluemercury customers will be able to order cosmetics online and print them at home."

Recently celebrating its 16th anniversary, Bluemercury is now on track to be operating up to 150 standalone stores in 2016 and expanding to approximately 40 stores-within-stores at Macy's. "Our future strategy is to 'land and expand.' We'll drop a store into a new market like Texas or California and then mushroom out. We can locate stores right next to each other and instead of cannibalization, we actually see a lift in the overall business due to brand awareness."

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