Nyilas Cellars seeks to raise domestic profile

MTI – Econews

Friday, November 11, 2011, 09:50

Hungary’s Nyilas Cellars, which exports about 70% of its output, is trying to strengthen its position on the domestic market, vintner László Babiczki said.

The winery, owned by Solybor and based in Gyöngyössólyom (NE Hungary), exports its wines mainly to Canada and the United States, but also makes deliveries to Germany, Italy, the Czech Republic and China, Babiczki said. The cellar is launching a new product family, dubbed "horoscope", targeted at Hungarian oenophiles, he added.

Solybor has annual net revenue of about HUF 600m. It turns out some 20,000 hectoliters of wine a year.

Two further countries have announced a ban on Hungarian pork imports. Belarus and South Africa will import neither pork nor live hogs because of reports of an outbreak of African swine fever (ASF) in Hungary, daily Magyar Idők reported.

Budapest hosts a special wine festival this April 5-7, featuring wines of the Visegrád Four (V4) countries: Hungary, Poland, Slovakia and the Czech Republic. The event, dubbed the VinCE Budapest Wine Show, will also reward the 12 best wines presented.

The VinCE Budapest Wine Show, to run April 5-7, will be hosted this year by the Castle Garden (Várkert Bazár) in Budapest. Several world-class Master of Wine experts will deliver presentations on the hottest topics in the wine world.

The Christmas tasting of the Pannon Wine Guild, an association comprising many of Hungary’s leading winemakers, was full of festive cheer and merriment as the wine flowed, and it also saw the vintners enjoying each other’s wares and posing for a series of impromptu team Pannon photos.

Supermarket chains operating in Hungary expect a growth in revenues from wine sales of 5-7% this year. According to statistics, Hungarians prefer local quality wines rather than imported ones, business daily Világgazdaság reported.