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The Mobile Frontier

Mobile user experience is a new frontier. Untethered from a keyboard and mouse, this rich design space is lush with opportunity to invent new and more human ways for people to interact with information. Invention requires casting off many anchors and conventions inherited from the last 50 years of computer science and traditional design and jumping head first into a new and unfamiliar design space.

In this talk, Rachel will provide:

Insight into how designers and UX professionals can navigate the unfamiliar and fast-changing mobile landscape with grace and solid thinking.

In-depth information on advanced mobile design topics UX professionals will spend the next 10+ years pioneering

Even in situations in which
a spirit of exploration and freedom exist, where faculty “Hey, I’ve got this great idea for an app…”are free to experiment to work beyond physical and social constraints, our cognitive habits often get in the way. Marshall McLuhan called it “the rear-view mirror effect,” noting that “We see the world through a rear-view mirror. We march backwards into the future.”!

Even in in situations in
whichaaspirit of Even situations in which spirit of exploration and freedom exist, where we are exploration and freedom exist, where facultyfree to experiment and to work beyond physical are free to experiment work beyond physical and social constraints, and social constraints, our cognitive habits our cognitive habits often get in the way. often get in the way. Marshall McLuhan called called it Marshall McLuhan it “the rear-view “the rear-viewnoting that “We noting that mirror effect,” mirror eﬀect,” see the world“We see the world through a rear-view mirror. through a rear-view mirror. We march We march backwards intofuture.”! backwards into the the future.”

Q: “I think a lot
of web design in the past ﬁve to ten years is actuallyQ:! just a reﬂection of print again. We’ve been designing for one context, which isn’t much better than a PDF document.” ~ Bryan Rieger 22!

Q: “Our obsession with layout
(carried over from print design)Q:! keeps us from seizing much bigger opportunities on mobile.” ~ Luke Wroblewski 23!

Q: Suchman’s theory of mutual
reconﬁguration suggests a person’sQ:! capacity to act (their agency) is reconﬁgured when it comes into contact with another thing or person - that human action is constantly constructed and reconstructed from dynamic interactions with the material and social worlds.

“Right now many designers end
upfocusing a lot of energy on the overlyingQ:view – the whole template and look andfeel. But the smaller the screen gets, theless that stuﬀ matters.Q:!One of the most important things we’vestarted looking at is writing and workingwith APIs rather than designing ‘pages’for one context.”~Stephanie Rieger

“For so much digital content,
there isno good metaphor to render anymore– the content is just information, textand images – so new approaches toQ:!interaction and visual UI design areneeded.”~Mike Kruzeniski

“I like cuddling up in
bed withQ:Netﬂix on the iPad instead ofsitting in front of the TV. It’s moreQ:!comfortable to go to bed with amovie the same way I used to goto bed with a book”~ NorbertiPad Study Participant

“It’s almost like my blankie…Q:I
curl up in bed with it, or on thecouch. I usually have it with me,Q:!regardless of extenuatingcircumstances ”~ EriniPad Study Participant