Flipkart to snap up Snapdeal for $950 mn in India's largest e-commerce deal, says report

After months of dilly-dallying, the board of troubled home-grown e-commerce major Snapdeal has finally agreed to sell its online business to Flipkart following the latter's revised takeover offer of $900-950 million made last week, a Reutersreport said.

With the board approval in place, consent of the shareholders of Snapdeal will now be required to okay the merger deal with the country's largest e-commerce firm Flipkart.

Snapdeal and Flipkart were not immediately available for comment, the Reuters report added.

Reuters

The deal between Snapdeal and Flipkart, once completed, would mark the biggest acquisition in the Indian e-commerce space.

It was widely indicated in media that Flipkart will soon make a revised offer of 900-950 million for buying rival Snapdeal.

The new offer almost matches the initial asking price of $1 billion for acquisition of the beleaguered e-commerce marketplace.

Snapdeal's board has already rejected a takeover offer of $800-850 million (around Rs 5,500 crore) from Flipkart as it felt the amount undervalued the company given that the due diligence report was clean.

One of the leading contenders in the Indian e-tailing segment, Snapdeal has seen its fortunes failing amid strong competition from Amazon and Flipkart.

Snapdeals valuations have also plummeted from about $6.5 billion in February 2016. SoftBank has already written off over $1 billion on valuation of its investment in Snapdeal.

SoftBank, Snapdeals largest investor, has been proactively mediating the sale for the past few months. The board of Snapdeal also has representation from its founders (Kunal Bahl and Rohit Bansal), Nexus Venture Partners and Kalaari Capital.