Jaguar | Jaguar Alive Tour

SummaryJaguar‘s Alive Tour, a complex brand experience with implemented test drive touring through 20 Chinese cities, asked for a reliable registration system for over 6,000 guests as well as engaging and innovative interactive experiences to turn customers into brand fans.

To handle the vast array of visitors and ensure a smooth event flow, Luxoom developed a QR code based registration system, which enables automatic recognition and a faster check-in process as well as an emotional and truly personalized experience for every guest.

The BriefJaguar‘s brand message ,Alive‘ had to be implemented on all levels to achieve a completely new understanding of the brand for visitors. All elements had to be exclusive, distinctive and interactive.

The ChallengeConverting a shipping container into a traveling brand showroom while facilitating the high-standard and luxurious aspiration of the Jaguar brand. The great amount of visitors and locations required a reliable and interconnected registration solution which could also blend with the displayed interactive content that was supposed to create a long-lasting impression.

The SolutionUsing a system with realtime data synchronization, fast registration and guest identification added to the ‘Alive’ experience. Personalized QR codes gave the entire event a distinctive touch. The highlight was a gesture-based content browser that transferred the user’s silhouette onto the screen, into the their personalized brand universe. This allowed users to explore brand content with simple intuitive hand motions.