This IDC study is the last of a three-part series that focuses on the incorporation phase of IT product management with a special emphasis on the business information required by the IT product manager (ITPM) role.

Bob Multhaup, adjunct research advisor for IT Executive Program states, "The new role of the IT product manager accommodates the advanced skills of traditional product managers in translating, measuring, and reporting the business dimensions of IT products and services in terms of product cost, revenue, and relative competitive advantage."

IDC PlanScape Figure
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Executive Summary
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Why Is Product Management Within IT Important for Digital Incorporation?
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What is Product Management Within IT for Digital Incorporation?
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Who Are the Key Stakeholders?
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How Can My IT Organization Take Advantage of Product Management Within IT for Digital Incorporation?
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Essential Guidance
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Related Research