MIAMI--(BUSINESS WIRE)--Following the launch of its first ever unified website in the Latin
America and Caribbean region earlier this year, the BURGER KING® brand
continues to position itself as a leader in digital marketing in the
region with the roll-out of mobile websites, local Facebook pages and an
online guest relations tool. Each of the new digital marketing tools has
been designed to enhance the guest experience.

“The power of digital marketing lies in the ability to create a two-way
conversation between the brand and the consumer and for the first time
this is now possible for our franchisees outside of their restaurants.”

For the first time ever in the region, BURGER KING® guests
have the ability to provide feedback on their restaurant experience
through the website with the new guest relations tool. Guests can now
input their feedback or questions 24 hours a day, seven days a week.

“We continue to listen to our customers and the guest relations tool is
critical to supporting our franchisees provide the best possible BURGER
KING® experience,” says Jose R. Costa, vice president
marketing for Latin America & Caribbean Region, Burger King Worldwide.
“The power of digital marketing lies in the ability to create a two-way
conversation between the brand and the consumer and for the first time
this is now possible for our franchisees outside of their restaurants.”

Mobile websites, designed to complement the unified website, allow
guests to further interact with the brand and access burgerking.com from
their smartphones. All mobile websites share a unified look, but provide
content specific to the region. As a result, consumers will see the same
site, but the information pertaining to restaurant locations, hours of
operation, promotions and more will be relevant to their area.
Supplementing the integrated digital marketing strategy, the brand is
looking to social media channels to support ongoing communication and
conversations with guests. Taking advantage of Facebook’s recent launch
of global pages for brands, the company has established its regional
presence on Facebook for the Latin America and Caribbean region with the
launch of its own page. Fans of BURGER KING® are now
consolidated for the region so that when they access the BURGER KING®
Facebook page anywhere in the region their IP address will redirect them
to a page with content relevant to their specific market. The page will
feature the language and content for the BURGER KING®
restaurants of the country from which the page is accessed. Fans will
also be exposed to global content on the regional page enhancing the
unified aspect of the company’s digital marketing strategy.

“Innovation continues to be a priority for BURGER KING® and
having an integrated digital marketing strategy is critical element,”
continues Costa. “Digital marketing is a moving target and we will
continue to innovate and look to enhance our channels of communication
to provide our guests with the best possible experience from our
restaurants, to our menu and online.”

Founded in 1954, BURGER KING® (NYSE:BKW) is the second
largest fast food hamburger chain in the world. The original HOME OF THE
WHOPPER®, the BURGER KING® system operates in over
12,600 locations serving over 11 million guests daily in 83 countries
and territories worldwide. Approximately 95 percent of BURGER KING®
restaurants are owned and operated by independent franchisees, many of
them family-owned operations that have been in business for decades. To
learn more about Burger King Worldwide, please visit the company's
website at www.bk.com
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and Twitter.