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Kathy Savitt:

Today, we are happy to announce that we will be introducing a new Yahoo! logo next month.

Over the past year, there’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too.

Yahoo presents a rejected version of their new logo every day for the next 30 days. Interesting way to promote a new logo.

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Luke Wroblewski:

Taking this principle further, we can actually create the illusion that your action has taken effect when in reality it hasn’t yet. Instragram co-founder Mike Krieger calls this technique “performing actions optimistically”. As an example, when you like a photo on Instagram, the button changes instantly telling you that your action is complete.

His other examples are very interesting, too. You might want to keep these things in mind.

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Morten Just:

It should just, boom, rotate, and make a swooosh-like turn at 90 degrees and then bam, bounce a like jelly in outer space, but more whop-whop-bang in a microwave. Right?

Blank stares. One guy nodding. At his phone. Still, it was the best explanation I could do in 20 seconds. In fact, it was the best I could do without spending hours hacking Javascript. For something we might decide to abandon the instant we see it.

I welcome Morten’s post very much. I used After Effects quite often in the last weeks to show how I imagined animations. Some parts of Morten’s videos are especially interesting, for example: I didn’t know you can build bounce effects through Java Script directly in After Effects. That’ll save me a lot of time.

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Harry Brignull:

It’s a type of fishing net that is made up of two layers of different types of net. The fish – or your user – can either get caught up by the first layer, or the second layer, or they can get stuck between the two. They’re banned in most kinds of commercial fishing, but it seems you can put them in your UIs without any legal repurcussions.

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A Good User Interface
has high conversion rates and is easy to use. In other words, it’s nice to both the business side as well as the people using it. Here is a running list of practical ideas to try out.

There is absolutely nothing wrong with this list of things you might consider the next time you’re building a website.