Dates & Fees

Dates & Fees

Concept

Concept

This 3-part management development program provides maximum exposure to key business knowledge in the fields of strategy, marketing, finance, self-management and effective leadership.

It helps participants comprehend the entire business System and how to create value by linking all the parts. Overall, the program provides the tools and skills needed to ensure your own success and the success of your organization.

Structure

Structure

Part I covers strategic management and market success.

Part II explores the elements and impact of leadership.

Part III gives participants the financial tools and knowledge they need to make well-founded, holistic decisions.

Key benefits

Key benefits

Build a results-oriented business mindset

Apply the full range of business and financial tools to your management challenges

Understand the current shifting environment and its effects on business

Recognize the inter-dependencies between your team, your key stakeholders, your functional business areas and the marketplace

Understand how to be an authentic manager able to influence others and lead

Improve your ability to lead cross-functional projects and initiatives

Boost your ability to see opportunities for increasing operating performance and financial results

Broaden your professional prospects and expand your peer network

Who should attend

Who should attend

The High Potentials General Management Program is for younger managers, high potentials, junior managers and functional specialists who want to acquire the skills of good management. It is an ideal course for managers between the ages of 28 and 45, who seek career advancement. Normally, participants are about to take on more important management and leadership positions. hey are often regarded as experts in their functional area – motivated, action-driven and accountable for achieving results. This program helps them reach the next level of leadership by giving them a cross-functional, integrated approach to solving business problems.

Areas of Focus

Areas of Focus

Part I: Strategic Management and Marketing

Systems Thinking: A Modern Management Approach

Cutting through complexity to achieve results

Dealing with turbulent environments

Failure due to departmental thinking

Strategic Frameworks and Thinking

Concepts, tools and instruments of strategic management

Formulating and communicating strategies

Developing a strategic action plan

Marketing Concepts and Practices

New paradigms in marketing

Essentials of a convincing marketing concept

How to put customers and customer value at the center of marketing efforts