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Innovative Canadian IT executives are becoming "service brokers" rather than "service providers" to drive productivity and competitive advantage. Managed hosting is a key part of their sourcing strategy, offering enterprise-class datacentres that can support today's business requirements of performance, security, and resiliency. The following questions were posed to Mark Schrutt, Director of IDC's Service and Enterprise Applications research regarding the role of managed hosting in supporting leading Canadian executives and what to look for in a service provider.