Ranking in the top five, in order, were the Cowboys, Patriots, Jets, Giants and Colts.

Emory Sports Marketing Analytics conducted another study to measure teams’ support that wasn’t financially based. In the “NFL Social Media Equity” rankings, the Bears took the 11th spot. The top five were the Steelers, Cowboys, Patriots, Packers and Saints, respectively.

This measure was based on “an analysis of how strong each team’s social media following is after controlling for team quality and market characteristics,” per Emory Sports, and it wasn’t constrained by stadium capacities or team pricing policies.