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Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently.
Whilst a direct

Most of us are familiar with designing print pieces up to A4 (or maybe even A3) scale, but what happens when we start to look at the bigger picture(s)?
Whilst A1 poster boards are becoming more and more popular, many designers

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response