EA: Games may become (sort of) cheaper in the future

EA Canada senior producer, Jason DeLong, has told Game Informer that initial game purchases could become less expensive in the future, with value being added later on in the product’s life.

“I think that we’re going to start to see — maybe not in the next year, but in the near future — games go down the route of smaller up-front experiences and lower prices at the beginning, and then the ability to extend the game through episodic material or future feature material,” he said. “I think that’s a direction we’re probably heading in.

“Games are getting more expensive, and times are tough, and it’s getting harder to purchase every game you want. So, how can we keep people playing and offer them more but not have to make them break the bank to do it?

“It’s going to be an interesting creative problem for us to solve.”

This means that the games may only be cheaper initially, with overall prices potentially actually rising when DLC and other goodies are factored in – but this way, gamers will have the option to either expand the experience, or let it remain “as is” out of the box.