Case Study / Focused Communications
Brand development for this advertising and design studio that provides creative services to professionals, practices and businesses within a select niche and select industries.
The brand development included the approach, tone and style, developed through structure, messaging, design and identity, applied through the architecture, identity system, writing, design and strategy. Click or Scroll Down to View Project

Project Overview
To reflect and communicate the brand, it's message and tone, the identity and design uses a single color on white scheme, with the occasional use of accent colors, with usage and application defined in the brand style guide.

A comprehensive brand identity system will incorporate graphic elements within each other, with the "why" defined., to create a visual language. The details, hierarchy and elements of the language are what forms the connection with the audience.

Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
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Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next

Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next

Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next

Identity Development / Primary Logo Mark
The identity combines the trademark, wordmark and the primary color of the developed palette. The mark and identity system incorporates the existing star and colors from the original palette to transition the identity and include existing brand equity.
Back / Next

MORE Creative
The developed visual language was created from elements in the primary logo, wordmark, the color palette and typography, to incorporate the Company products into the brand, develop marketing, promotion, display and packaging. The visual language enables SnapMe Swimwear to add new products, and adapt efforts seamlessly into the brand.

Elements of the Identity
Elements used within the trademark and logo were carried across to the development of the wordmark and used in the alternate identities and elements of the visual language.Back / Next

Trademark / Building the Identity Development
The primary logo incorporates the trademark into holding shape using the brand identity color palette.Back / Next

Trademark / Building the Identity Development
The primary logo incorporates the trademark into holding shape using the brand identity color palette.Back / Next

Project Summary
The developed visual language of SnapMe Swimwear enabled products to be a component of the brand, as well as future products to be seamlessly added, and within brand. The strength of the visual language enables the Company to deepen the connection with the audience, and to compete with established brands in the market, in shelf-space and most importantly, with consumers.

Located on the Delaware River in historic Titusville New Jersey, Adam Garlinger Illustration + Design is a multi-disciplinary design agency that creates communication solutions that incorporates identity, message and design., developed through architecture, strategy and a defined approach, applied through print, web and social media. Communication solutions that deliver that needed first impression, accelerate response and transform opportunity into business. Design solutions by Adam Garlinger Illustration + Design, Titusville New Jersey, 908.581.3393

908581.3393 / adam@adamgarlinger.com

What We Do
Ideas, strategies and experience, backed by the knowledge and understanding of your business delivers communication solutions through a full-suite of services that include: brand development, identity systems and visual language, logo design and corporate identity, integrated direct mail and advertising, business development, consulting services, responsive website design and the development of a web presence. Adam Garlinger Illustration + Design delivers that needed first impression that accelerates results.

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Adam Garlinger Illustration + Design is a multi-disciplinary design agency located in Titusville New Jersey, call or email us at: 908.581.3393, adam@adamgarlinger.com Go To Page

The Difference...Contact us today to learn how the understanding of your business, industry, market and the audience your business needs to reach, accelerates response and delivers results. Contact Adam Garlinger Illustration + Design at: 38 River Drive, Titusville New Jersey. 908.581.3393 or adam@adamgarlinger.com