From a global perspective, the cultural industry has become a
newly developed ¡°sunrise industry¡± offering remarkable economic benefits and
huge potential for growth. The cultural and creative industry as the high-end
link within the cultural industry¡¯s value chain has become the jewel of the
whole industry. It represents the ¡°soft-power¡± component of national culture,
guides future trends across the wider cultural industry and ultimately drives
economic development. With the release of China¡¯s ¡°[12th/13th]
Five-year Plan, the cultural industry has been elevated to the status of a national
strategic industry and the development of cultural and creative industry
therefore benefits from a historic new opportunity presented by its more
important role.

At present the cultural and creative industry places more
emphasis on the cultivation of industry clusters through cross-sector,
cross-department and cross-border development. With economic globalization,
transnational cultural enterprises have emerged and trans-regional and
cross-border cooperation has also taken place in the production, manufacturing
and consumption of cultural goods and services. A new era of global integration
and production within the cultural and creative industry is at hand.

New Talent Media regards creative culture and commercial
development as the twin engines for future
development, relying on the integration of creative culture, design services
and the developing economy. From a global perspective, the company leverages strategic
innovation in terms of creative design. It develops products with both local
and national characteristics, promoting outstanding Chinese creative productions
around the world to raise the global profile of Chinese culture.

We believe that the brilliant new era of the creative economy [is
already upon us/has already begun].