Ecommerce website pages are 50% images

Approximately 50% of the data and requests making up an ecommerce page are images.

The following represents a small sample of the ecommerce websites we tested.

Retailer

URL

Requests within page

Images as % of requests

Images as % of data

Debenhams

www.debenhams.com/women/dresses

144

47.2%

46.6%

ASOS

www.asos.com/Women/Jeans/Cat/pgecategory.aspx?cid=3630

97

56.7%

42.9%

Harvey Nichols

www.harveynichols.com/womens/categories-1/designer-tops.html

152

71.9%

70.5%

Whilst some exhibited some form of image optimisation the majority were not optimised at all.

Given that images are so important to ecommerce its surprising that so many ecommerce websites do not optimise their images.

Elasticera can help you search engine optimise your images as well as reduce the time images take to load. You can learn more about the benefits of optimising images here Optimising images for ecommerce.