Vivo V7+ is the first phone from the company with an 18:9 aspect ratio with 'Full View' display.

A high point of the device is 24MP selfie camera with an aperture of f/2.0 and flash. The phone sports a 5.99-inch IPS display (1440x720 pixels) in a unibody metal body. The smartphone includes 4GB RAM and 64GB internal storage that can be expanded up to 256 GB via a dedicated memory card slot. The device is powered by Qualcomm Snapdragon 450 chipset.

Vivo on November 3 opened its maiden offline "Experience Center" in Bengaluru in the presence of Kannada actress Sruthi Hariharan.

Spread across 3,600 square feet, the "Experience Center" features retail community zones where prospective buyers can access the entire range of "Y" and "V" series of smartphones.

"The launch of our first 'Experience Center' in India is for customers to experience our products before making a purchase decision. We will be launching additional 'Experience Centers' across key markets in the country in the coming months," said Kenny Zeng, Chief Marketing Officer, Vivo India, in a statement.

The company currently has 80,000 retail stores across the country, including Vivo exclusive stores.