Benny Arbel

Co-Founder & CEO, Inception

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Benny Arbel is the founder and CEO of Inception. Inception is fast becoming the leading 360 & VR destination of choice for premium content for millennials. Inception launched in October 2016, with apps on Oculus Rift, Samsung Gear, iOS, Android, Google Daydream and HTC Vive, with Sony PlayStation coming soon. Inception utilizes a unique combination of proprietary technology, publisher relationships, a distribution platform and exclusive content formats and rights, to deliver the most engaging VR experiences. Inception works with some of the biggest entertainment names in the world, including the world’s top DJ duo Dimitri Vegas & Like Mike, Time Out magazine, and the Dali Foundation.

Prior to Inception, Benny was the founder and CEO of MyThings, a leading programmatic advertising provider. Before this, he was Associate VP for NASDAQ-100 company Comverse, where he established and ran the Content Management Unit for the company’s entertainment and new media solutions. Benny is a seasoned executive and has several additional successful startups under his belt.