Spur Public Relations Identity

Spur Public Relations is a new boutique public relations firm in Tucson, AZ, that specializes in communication-related services including strategic consulting, media and community relations.

The client enjoys Tucson's Western heritage and suggested using an antique spur as a starting point for the design. In brainstorming initial concepts, I looked for ways to incorporate the idea of disseminating information into the design. From the initial concepts, the client and I both agreed that this design (where the spur is made of fountain pen tips to show the connection to writing) was the strongest representation of the brand she is developing.

I created the logo mark and customized the logo type in Adobe Illustrator to give Spur Public Relations a unique identity that cannot be easily replicated.

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About Project

The client enjoys Tucson's Western heritage and suggested using an antique spur as a starting point for the design. In brainstorming initial concepts, I looked for ways to incorporate the idea of disseminating information into the design. The goal was to create a new look for Western that was modern and inviting.