Web

Giles Hirst — Head of Communication

Large banners can be a really impactful way to promote your offer, ExoClick has two large desktop banner formats: the Billboard and the Large Footer. The Billboard banner 970x250 The Billboard banner is placed at the top of a publisher’s website and is viewed as soon as the end user loads a publisher’s site. This gives superb visibility to your offer leading to a very high CTR which is considered...
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Giles Hirst — Head of Communication

We looked at ExoClick's network statistics during the World Cup 2018 to see if there were any trends. Our Business Intelligence team crunched the numbers for the two semi-final matches between France and Belgium, England and Croatia and the final between France and Croatia. For our base figure we examined traffic for each GEO that was playing 2 hours before the match (represented as 0 in our graphs). Then we...
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Giles Hirst — Head of Communication

ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display...
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Ada Llorca — Head of Publishing

ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their...
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Giles Hirst — Head of Communication

2017 was another growth year for ExoClick and our Business Intelligence team have been hard at work crunching numbers to bring you some of our network statistics from 2017. 1 Global impressions 2017 was a landmark year for ExoClick, in July we reached 6 billion daily impressions. Here is a comparison of global impressions for 2016 vs 2017. 2 Verticals Here are the percentages for the different product/offer categories of...
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Giles Hirst — Head of Communication

According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%...
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Giles Hirst — Head of Communication

According to eMarketer desktop ad blocking in Germany has fallen for the third consequitive quarter, a trend that is unusual given much talked about uptake of ad blocking globally. According to Bundesverband Digitale Wirtschaft (BVDW) and Online-Vermarkterkreis (OVK)’s November 2016 report, desktop display ad blocking rates were down 0.3 percentage points in the third quarter. The measure had declined by 0.7 points the previous quarter, and by 0.4 points in the...
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Giles Hirst — Head of Communication

What are ad blockers? As its name suggests, an ad blocker simply hides all types of advertising on websites so that users of ad blockers will see a blank space where an ad would have been served. Ad blockers are installed as browser extensions. All major browsers have ad blockers available and with a few exceptions, these extensions are not developed by the browsers themselves. How do they work? Ad...
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Giles Hirst — Head of Communication

ExoClick recently released an update to its Instant Message ad format. Inside our admin panel, advertisers can now select under 'New campaign>Ad format' a choice between Mobile Instant Message and Web Instant Message to enable advertisers to quickly select the right channel for this high performance ad format. The Instant Message format is typically a copy of the instant messenger chat box, on mobile the size is 300x100 and on...
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Giles Hirst — Head of Communication

Goodbye Internet Explorer. Hello Edge. Edge is the default browser for Windows 10 and it won't run on older versions of Windows. As PC users continue to install the free OS update to replace Windows 7 & 8, here are four ways in which Edge promises to be superior to the browser it replaces: Internet Explorer. 1. Faster, richer browsing According to Microsoft, Edge is twice as fast as its...
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