Black & White/Grey Scale/Sepia adds sensual tone to the imagery in the video Editing used include fades, quick cuts in between scenes Usually Performance.

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Presentation on theme: "Black & White/Grey Scale/Sepia adds sensual tone to the imagery in the video Editing used include fades, quick cuts in between scenes Usually Performance."— Presentation transcript:

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Black & White/Grey Scale/Sepia adds sensual tone to the imagery in the video Editing used include fades, quick cuts in between scenes Usually Performance or Narrative based

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Often occurs in male artists music videos Used to add appeal to the music video Used as voyeurs in the majority of videos Usually wearing limited clothing The target audience responds to this, attract the male gaze onto the women Sexually provoking dancing & routines

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Male artists tend to use this as part of their image It tends to be rappers that have strong reference to money in their music videos Use of ‘fast & flash’ cars make them look good to the target audience Most popular artists are wealthy & successful Reference to wealth or money is very common This is a way of artists showing their power, money can also be shown through their possessions such as BLING & cars

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Male artists tend to use bling as part of their image Usually featured with their shirt off, topless appeals to glaze Amount of jewelry worn is considerably lower than that of hip-hop videos Wearing fashionable trendy clothing