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Have you considered how the colors you use in your marketing efforts can have an impact on audience response and behavior?

The way we perceive different colors can play a vital role in how they affect our decisions - in fact, according to DesignAdvisor, 60% of acceptance or rejection of a product can be attributed to its color, while ads in color are read about 42% more often than those in basic black and white.

It may not seem like a hugely relevant detail, but it's worth taking the time to consider the potential impact of color psychology when putting together your campaigns. Check out the below infographic for more insights into the importance of color selection in marketing.