How 'The Amazing Spider-Man 2' went green behind-the-scenes

Sony Pictures releases a video detailing how the company made the big-budget action flick its most sustainable production yet.

A few weeks back, I lauded Sony Picture's announcement that "The Amazing Spider-Man 2" had become the company's most sustainable production yet. I also decried their lack of transparency in revealing just how they got there. Their response? This awesome new featurette explaining in detail the lengths taken during production to stay as green as possible.

No seriously, this is a pretty cool: look at the kinds of greening going on behind-the-scenes on film locations around the country. Like other studios have done, Sony hired a consultant named Emellie O'Brien to manage the greening on set, including helping to get rid of water bottles, launching a recycling and composting program, reusing set materials, and even launching a Twitter account called "EcoSpidey" to keep the public aware of the production's efforts. As a result of these initiatives, as well as through the purchase of off-sets through a partnership with the World Wildlife Fund, "The Amazing Spider-Man 2" was able to achieve carbon-neutral status.