Imagine that two people are playing basketball. The first player is constantly checking out his opponent and adapting accordingly. The second player has a blindfold on, and in those moments when he manages to grasp the ball, takes wild shots at anywhere but the net.
Related:5 Smart Ways To Get Noticed On LinkedIn
Who do you think will win the game?
The same principle applies for LinkedIn: developing a profile without benchmarking the competition first is like taking wild shots at the basket. You need to know what’s working (and what’s not), and adopt the tactics used by people who currently have the job you want to maximize visibility.