Elena Rubin's journey began in the unlikeliest of places. On Wall Street. A hard-driving Harvard graduate with an engineering background and a high-powered career, the long hours 'rewarded' her with acne, hair loss, and auto immune disorders. So Elena sought the help of Eastern Medicine. She healed—quickly and radiantly. Awed and changed, she left the corporate world to pursue her calling: holistic skincare. Elena speaks of chi and balance. But her approach to skin is firmly grounded in science. Her products are pure and her facial pampering, and the results speak loudly for themselves. Her compassionate approach, root cause solutions and targeted advice have earned Elena a loyal following. Custom-made in small batches, the chirally-correct contents of Elena's award-winning cleansers, serums, and moisturizers remove dirt, repair tissue, regenerate cells, and protect your skin like tiny molecular soldiers. The source of their extreme competence? Nature. In other words, they work.