Look of the Week: Pretty in Pink

From structured to flowy, and shimmery to matte, grown up pastels all but flooded the spring/summer 2014 runways. Among the pale, paler, and palest, we (and seemingly every buyer in the country) quickly noticed a strong preference for powder pink.

Aside from the sheer sartorial dizzy, we love this trend for it's surprising wearability. Simply think of pink as a femme power neutral or the new neon, adding pops of pastel to your favorite outfits.

Our picks for the season include a cheeky swimsuit, yarn-knit necklace, and more that elevate pink from pretty and preppy to clever and oh-so cool.

Lily Ko (lily7x7 @gmail.com) studied fashion design and merchandising at Central Saint Martins and the Academy of Art University. In addition to writing for 7x7, Lily is on the creative team at Pottery Barn, and works as a freelance stylist, writer, and designer.