Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.

Q: I am really into my wildlife photography but cannot afford a super zoom lens, I have a 300mm and am considering a teleconvertor. Has anybody had a experience with these and would you recommend them?