¿Qué te inspira y qué diseño imaginas para tu empresa?

New owner would like a new logo. He's provided a basic sketch of what he'd like but is open to improvements and suggestions. Business name is Scotty's Trout Dock & Marina and is located in Branson, Missouri. His sketch is here. A couple of notes:

1. The "S" is a hook, bent into the shape of an S, barb on one end and eye hole on the other.

2. The fish needs to be a Rainbow Trout. His sketch is a pretty good representation.

3. Would much prefer format as layered vector but would accept layered bitmap.

4. Design is intended for use on web site as well as embroidery on shirts & hats, so if you have suggestions/modifications that would be helpful towards that end, that would be great.