There are 211m millennials in China – Here’s what they do Online

StefanAug 09, 2016

Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?

According to the National Bureau of Statistics of China, China’s population is made up of 211 million millennials, which is a whopping five times the number in the US. They’re called “post-90s” in Chinese, referring to those born after 1990.

Hylink Digital sorted through a compendium of statistics and research, proving that Chinese millennials’ online behaviors and habits are undoubtedly impacting China economy in a big way. Let’s take a closer look at how this savvy, digital-lensed group lives by tuning into how they spend their time online.

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.