On February 18, 2014, the Board of Directors (the "Board") of Identive Group,
Inc. (the "Company") elected Gary Kremen as a director, effective immediately.
Mr. Kremen's appointment was made upon the recommendation of the Nominating
Committee of the Board and brings the composition of the Board to eight members
with one vacancy. Mr. Kremen will serve as a Class II director with a term
expiring at the Company's 2015 Annual Meeting of Stockholders. At the time of
this filing Mr. Kremen has not been appointed to any committees of the Board.

Mr. Kremen is a serial entrepreneur who invented online dating, founding the
dating site Match.com. He also founded Clean Power Finance, a leading
white-label residential solar finance company, backed by Google, Kleiner Perkins
Caufield & Byers, Edison International (parent company of Southern California
Edison) and Duke Energy, among others. He is an investor in over 40 companies,
private equity funds and venture capital funds. Mr. Kremen is credited as the
primary inventor on a 1995-filed patent for dynamic web pages, and holds three
other patents in financial-related systems management. He holds Bachelor of
Science degrees in Electrical Engineering and Computer Science from Northwestern
University, as well as an MBA from the Stanford University Graduate School of
Business.

Currently Mr. Kremen is a principal with CapGain Solutions as well as Cross Coin
Ventures. He serves on the boards of WaterSmart Software, for which he was a
founding co-investor and is currently Chairman; CrowdFlower, for which he was
the founding investor; and Purissima Hills Water District, where he is President
of the Board of Directors.

The Board determined that Mr. Kremen is independent in accordance with the
applicable rules of The NASDAQ Stock Market.

Mr. Kremen was not selected as a director pursuant to any arrangements or
understandings with the Company or with any other person, and there are no
related party transactions between Mr. Kremen and the Company that would require
disclosure under Item 404(a) of Regulation S-K. In connection with his election,
Mr. Kremen has received an option to acquire 10,000 shares of the Company's
common stock pursuant to the Company's 2011 Incentive Compensation Plan, and
will be entitled to receive the same compensation paid to the Company's other
non-employee directors.