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Grohe leads innovation

GROHE, the world’s leading single-brand manufacturer and supplier of kitchen and bath fittings, continues to spearhead innovation in the industry with an exciting new lineup for the fall 2015 season. “We are continuously working to develop innovative designs that meet the ever-changing needs of today’s customers,” said Cheryl Dixon, Head of Brand and Trade Marketing for GROHE America.

Grohe Eurocube

“Eurocube Semi Pro is the result of the ongoing demand of home chefs and amateur cooks who desire professional-grade faucets in their kitchens without sacrificing sophisticated design elements,” noted Dixon. This new product combines the functionality of the popular GROHE K7 Semi Professional faucet with the company’s geometric Eurocube design. The high-style design was inspired by the modern cubism trend, and every element of the faucet is cubical, down to down to details such as the lever cutout and cubical spray face.

GROHE is the only manufacturer to offer a cube-inspired semi pro faucet complete with dual spray settings, rocker-diverter, a 360-degree swivel arm and a forward-rotating lever for anti-backsplash.

Grohe Essence New

Since the release of the original Essence faucet in 2006, minimalist design trends have become more prevalent while modern technology has paved the way for new innovations, leading the GROHE design team to craft Essence NEW. “The new 28mm cartridge inside Essence NEW allowed us to build a smaller body for a more delicate look,” explained Dixon.

Additional new features include extended comfort height, a solid metal spray, pull-out dual spray with toggle function and an integrated temperature limiter that can be individually set to the desired maximum water temperature, reducing the risk of scalding.

Grohe Concetto

The GROHE Concetto faucet has been redesigned for 2015, offering individuals even more options to choose from in this stylish, best-selling line at a great price point. The new faucet brings together simple geometric forms for a vibrant, clean and contemporary design. The most notable new feature is the dual spray pull-out with toggle function, which provides more flexibility and comfort while cooking. A solid metal spray is another new distinguishing feature.

Grohe Essence Bathroom

GROHE’s line of Essence faucets for bath has been newly refreshed to perfectly match with a user’s preferences, with two smaller versions as well as a medium, large and extra-large option. “The customized bathroom experience is important to today’s consumer, and with five different sizes in our new Essence bath collection, we have plenty of options to choose from,” Dixon said. The faucets have a new, clean, minimalist shape that includes a new 35mm cartridge with a temperature limiter ring, reducing the risk of scalding.

“The Essence collection features many leading GROHE innovations,” Dixon continued. These include GROHE SilkMove, GROHE AquaGuide for an optimal angle of water deliverance, GROHE EcoJoy and GROHE QuickFix technology, which reduces installation time by 40 percent.