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Unseen Heroes: For the People

In our mission statement it reads: We support people who are actively chasing their dreams. It is clear that the good people at Unseen Heroes are not only chasing a dream, they are living it. Unseen Heroes is a lifestyle Event Agency based out of Sacramento, CA. They create unforgettable experiences for clients, consumers and the community as a whole. Founded in 2008, by Roshaun and Maritza Davis, who are not only business partners but are also life partners. Which is fitting because they have built something that resembles more of a highly productive family than a business. They truly put people first.

“When you start to employ people, it’s so great to have a good team but also the challenge with that is; ultimately you are the person responsible. I like to think that my team is like my family, so if we all don’t make it than I would feel like I let them down. So I always feel a higher sense of responsibility” – says Maritza

Aside from running Unseen Heroes, who are responsible for creating events year around, running Display: a rotating pop-up boutique, and DAMAS: a woman’s boutique, they also have 3 kids who are often present around the Unseen offices, which further creates the family dynamic. That ethos seamlessly carries right in to the work they produce. Everything starts and ends with the community and empowering the individuals within it.

“If you have creativity and have you the talent and you can use it to help others, it gets you a lot further.” says Roshaun “It’s like our name Unseen Heroes, we don’t really care about the shine, we care about the client and the community”. – Roshaun

That couldn’t be truer. Unseen doesn’t just pop up events in random places with random activities and attractions. They immerse themselves in the area and really try to understand it before doing anything else.

“It is really about thinking about what the different areas need and catering an experience to that.

We always look at what community we are in and try to figure that out. What will work there? What will stick? What will make it successful and really accessible to the community? And then give them a space that they really want to celebrate”. – says Roshaun

Thanks to the Unseen Heroes their community have plenty of reasons to celebrate. If you want to see more of the Unseen Heroes, go check out their website: UnseenHeroes.com or follow their social handles: @UnseenHeroes. Also, take a look at the “Strickly Practical” section for some practical business tips.

Strictly Practical

What would your advice be to someone looking to start a business but had little to no start up funds?

Keep your overhead low! – Maritza

You have to give before get. Starting out, we had to go through so much blood, sweat and tears before the city started giving back to us – Roshaun

What is the best or most effective way to manage your time?

You have to understand that there is no such thing as time. That’s the way I look at it. So when you are talking about managing your time, it’s more about managing that understanding and knowing that if you focus on something you’re passionate about, than you are truly in that moment and time doesn’t matter. – Roshaun

Turn your other forms of communication off, so that way you can focus on the task you have at hand. – Maritza

What is one app or a platform that can help an entrepreneur today?

Google. I tell everyone from my sons to all my friends; do you know that you have a genie in your pocket? – Roshaun

We work on a program called Asana and it’s a task-based system. We use it to manage our tasks for all of our projects. – Maritza