Social Tourism

More and more traditional channels are supported by other channels less expensive andmore interactive.
Especially in the tourism sector the rate of online shopping is growing in Italy.
To help us we must give the customer the right information, trying to transmit socaptivating.
Some hotels and some restaurants are advertising their facilities and their serviceswithin the different communities.
For example, if we enter into youtube and type the word “hotel” we get about 4000videos. Many of these are forms of communication that seek to attract attention.
Even if we type the word “restaurants” are over 5000 videos. And some of them even offer recipes from the restaurant. For example, the restaurant “Alberto” in Ischia(Naples) totaled nearly 20,000 contacts through the recipes described in the video by the chef.
As you can see in the video, the restaurant is not about money or promotion, he tries totouch the emotions of the client, which when will be in Ischia surely remember the restaurant.
The YouTube channel is therefore better to create a bond between customer and structure ,that remains above the client’s presence in the restaurant. It ,then, leads to thesharing of the client with his friends with the tools that we have available (iPhone, iPad,PCnet ….).