This is simply a matter of figuring out what your audience is struggling with and creating a lead magnet that solves that problem.

2. It needs to be “valuable”.

As in something that your readers can use and implement right away in their businesses + more importantly get immediate results from.

3.It needs to have a headline that gets your visitors Attention.

As with writing blog posts, email newsletters, and other content on the web, headlines matter. Here’s a little secret, whenever I am writing any type of content:

I almost alwayswork on my titles first.

Why?

Because I know that clickable titles will make or break whether or not your visitors take a closer look at your offers.

If you need help with creating great titles and headlines for your lead magnetcheck out this post.Huge thanks and shout out to one of friends and fellow bloggers @CandiceEllenCarter for letting me know about the EMV Headline Analyzer.

4. It needs to have visual appeal

Lead magnets with great designs are more likely to increase your conversion rates and compel visitors to opt in for your offers.

5. Last but not least, your lead magnet should have a very strong and clear call to action.

Simply stated, your lead magnet should clearly tell your visitors what they need to do to get access to it.

Some examples of calls to actions that you can add to your lead magnet are:

Download the Free Guide Now

Get Instant Access to this Free Toolkit …

These calls to action’s should be prominently displayed and tell visitors what to do to get access to it.

Tools for Creating and Designing Your Lead Magnets

There are a few tried and true tools and resources that I use to create most of my lead magnets.

The thing that I love about using these tools is that even if you don’t have design experience or access to more advanced graphic design software like Adobe Photoshop or productivity apps like MS Office, you can still easily create attractive and eye catching lead magnets for your site.

YourChicGeek Lead Magnet Example

Some of my favorite tools for creating and designing lead magnets are:

#1: Canva – a tried and true resource that I use to design 99% of my lead magnets. Canva is super easy to use and has a ton of templates that you can just download, edit and use to design lead magnets in a matter of minutes.

#2: Photopea.com – the resource that I use to mockup the lead magnets that I create via Canva. Photopea is a photoshop alternative that makes it easy peasy to design mockups of your lead magnets like a CHAMP!

Photopea Screenshot: A Photoshop Alternative for Creating Mockups

#3:Google Docs – a cloud based word processing app for creating documents of all kinds. This is another resource that I have used in the past to create lead magnets and PDF’s.

Here’s a tip for ya:

Whenever I am looking for design inspiration for my lead magnets, I create a board inPinterestand Pin images that I like and refer to them later for my design projects.

Example – Pinterest Design Inspiration Board

Adding Opt-In Forms to Your Site

In order to get visitors to opt-in to your offers on your site, you will need to first strategically place email opt-in forms or landing pages on your website to collect their contact information.

The key to your opt in forms is to make sure that you are making a specific offer tied to your lead magnet and not just a form asking your visitors to sign up for your email newsletter.

Three tools that you can use to create attractive opt-in forms for your lead magnets site are:

Sending Your Lead Magnet to New Subscribers

After you have created a title for your lead magnet, designed it, and added opt in forms to your site, you will need to setup an email autoresponder to deliver the lead magnet to your subscribers when they opt in for your offers.

Two of the most popular and reliable email marketing services that you can use to send your lead magnets to subscribers are:

Step 2: The reader enters their contact information into an opt in form or landing page that you have added to your site to download a copy of your lead magnet

Step 3: You set up an autoresponder message via your email marketing service provider to send your new subscriber a link to download your lead magnet

Step 4: The lead magnet is then delivered to your new subscriber…

Easy peasy right?

Types of Lead Magnets To Build an Email List With (Plus Examples of Each)

Alrighty peeps, so we’ve come to the good part, the epic list of 21 types of lead magnets that you can use to generate new leads for your online startup. Here is the list (with examples) to get your creative juices flowing:

Kim

Kim, YourChicGeek is a tech savvy diva + founder of YourChicGeek.com. She is passionate about teaching small biz's how to go from unnoticed to unstoppable online using tech and digital marketing. Kim has created several online courses and DIY trainings in the Blazing Branding Academy that help small businesses flourish online. You can contact Kim to hop on a quick 15 minute call to chat about your digital marketing goals.

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Hello there! I am Kim George, YourChicGeek and I'm here to help you go from Unnoticed to Unstoppable on the web with make TECH and digital marketing. Let's Get To It!