Lettering refers to the art of drawing letters. When a designer does lettering, it doesn’t always include the entire alphabet. It’s a set of a letters created for a specific purpose. Each individual letter that composes the design is not meant to be rearranged, but to work in that certain way, for that one scenario. A lettering project might start with a written sketch/hand gesture; but it’s then reworked and drawn until it’s finally perfect. Here is sleek example of lettering crafted by Erik Marinovich for a CBS Emmy campagin of The Good Wife and Elementary.

Type design is the art of designing typefaces. Letters are carefully and thoroughly crafted to work as part system. As a result, a font is created that can be packaged and shared for use in different forms and combinations. A font includes caps and lowercase, numerals, punctuation marks, and any special characters contained in the typeface, such as symbols or ligatures.

]]>https://aitypography.wordpress.com/2013/10/06/caligraphy-vs-lettering-vs-type-design/feed/0ikneeTHE GOOD WIFEThe History of Typographyhttps://aitypography.wordpress.com/2013/08/23/the-history-of-typography/
https://aitypography.wordpress.com/2013/08/23/the-history-of-typography/#respondFri, 23 Aug 2013 09:49:16 +0000http://aitypography.wordpress.com/?p=152Short and sweet animation on fthe History of Typography created by designer and animator Ben Barrett-Forrest.

]]>https://aitypography.wordpress.com/2013/08/23/the-history-of-typography/feed/0iknee“Anna” font, for a good causehttps://aitypography.wordpress.com/2013/08/03/anna-font-for-a-good-cause/
https://aitypography.wordpress.com/2013/08/03/anna-font-for-a-good-cause/#respondSat, 03 Aug 2013 17:50:55 +0000http://aitypography.wordpress.com/?p=106Anna Vives has Down syndrome. Supported by a team, Anna has created a font based on her writing. The objective is to create social awareness for those who suffer the same situation as her. It’s a cry for equal treatment, emphasizing the importance of working as a team where each member contributes with their own capabilities. Its digital version is now available for everyone to use.

The font is free for personal use and for educational entities. For commercial use, the initiative should be consulted with the team behind the font. You are also free to donate. All proceeds go to BOX21.

]]>https://aitypography.wordpress.com/2013/06/30/chitype-ciales/feed/0ikneeChiTypeCialesA little help integrating typefaceshttps://aitypography.wordpress.com/2013/06/28/combining-typefaces/
https://aitypography.wordpress.com/2013/06/28/combining-typefaces/#respondFri, 28 Jun 2013 20:41:13 +0000http://aitypography.wordpress.com/?p=47“Combining Typefaces” is a pocket guide written by designer, writer and speaker Tim Brown. Tim Brown is currently Type Manager for Adobe Typekit, a curator for A List Apart, and the author of NIce Web Type.

This pocket guide offers strategic advice to help you pick the right combination of typefaces for your projects, based on your design objectives. The best part: That’s concise and straight to the point, so you’ll learn just the essentials in no time.

“Combining Typefaces” is one of five of the second collection of Pocket Guide Series published by Uk based Five Simple Steps, an independent publisher specialized in practical design books for web professionals.

The collection includes a wide arrange of alternative characters, which allows for multiple combinations. The set contains Port Regular, Port Regular Decorated, Port Medium and Port Medium Regular. Port Ornaments contains some decorative elements to be used in combination with typography.

This beautiful typeface has been created by young designer Joao Oliveira from Porto, Portugal. He stresses that it should be used in big sizes and with anti-aliasing set to strong.

]]>https://aitypography.wordpress.com/2013/06/15/port/feed/0ikneeport_03port_1port_2Type exercise – A – Samuraihttps://aitypography.wordpress.com/2013/05/28/a-samurai/
https://aitypography.wordpress.com/2013/05/28/a-samurai/#respondTue, 28 May 2013 20:27:19 +0000http://aitypography.wordpress.com/?p=43
]]>https://aitypography.wordpress.com/2013/05/28/a-samurai/feed/0ikneeAFeatured Foundry – DS Typehttps://aitypography.wordpress.com/2013/05/18/feature-foundry-ds-type/
https://aitypography.wordpress.com/2013/05/18/feature-foundry-ds-type/#respondSat, 18 May 2013 21:30:23 +0000http://aitypography.wordpress.com/?p=31As graphic designers, we use fonts everyday. They are an essential part of our work. We need them to assist us in communicating the right message through a visual design. Seldom we stop to think who is behind these fonts. Seldom we think that there are people who dedicate all their time and effort to designing every little detail of these typefaces, that are then packaged and shared for us to use. So with this thought in mind, I’ll be digging for studios dedicated to type design with the objective of learning a bit more about those hardworking type designers behind fonts we use. And I’m not talking about old time type designers, but today, now, as we speak….someone wakes up everyday, goes to work and spends endless hours perfecting type for our enjoyment.

DS Type is a foundry out of Matosinhos, in Portugal. It was founded in 1994 by Dino dos Santos. Their fonts have been used in publications like The New york Times, USA Today, Le Figaro, Newsweek and Print. For their reinterpretation of the work of Portuguese caligrapher Joaquim José Ventura de Silva (1777-1849), they have received both a “Certificate of Excellence in Type Design by” the Type Directors Club of New york and the Creative Review “Type Design Award”.