The company says that with this set "builders can construct one of the most famous Star Wars scene when Luke and Leia realize they are siblings." Yes, they are talking about this:

Awkward!

Lego also says that kids will love to "use the rammer function to take out the Scout Trooper’s speeder." Adults, on the other hand, will love to use a hammer to smash it—then use the great pieces to build something really cool. Like a scene from the Lord of the Rings or something. Of course, don't destroy the minifigs. Some are new and not available elsewhere, like Endor Princess Leia, Endor C-3PO, Endor Luke, Endor Han Solo and the damn Wicket.