One of the highlights of The Aloha Summit a few months ago in Hawaii was having Andy Sernovitz beam in electronically and join us for an hour of discussion and insight. Andy should be a familiar name, he’s the author of Word of Mouth Marketing.
This afternoon he just emailed me to let me know that he’s hosting a small-group word of mouth marketing seminar in Chicago on July 30 and September 4, which is a cool opportunity for you to spend a day learning from an expert. It’ll be a small class too: max of 50 people.
He describes it thusly:

Master the five steps of word of mouth marketing

Construct an action plan that your company can start using the very next day

Get the same training that big corporations (Microsoft, TiVo, eBay) have received — for a fraction of what they paid

Know how to translate word of mouth marketing into real ROI

Participate in an active, intense day of practical brainstorming (not boring theory)

Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises that attendees will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.
If I were based in Chicago, I’d definitely attend, but since I’m not, maybe you would be interested in going instead? You can learn more at events.gaspedal.com.
Oh! Andy’s extending for a $250 discount for readers of my weblog, which is a nice additional perk. Just use discount code weloveintuitive when you register.