Knowledge Base Articles

If you are into import and export and want to delve into China
trade, then Canton Fair is the best way to enter into the Chinese
market. The Canton Fair is one of the largest trade shows organized in
Guangzhou China, catering to a variety of industries - both commodity as
well as service.
Trade shows, as many experts believe, are very
important events for those in the import and export business. Under
these circumstances, it is obvious that in order to make the maximum
impact on your business, you should attend trade shows that will help
boost your business. The biggest benefit of attending the Canton Fair is
the sheer size of businesses or companies you will be dealing with. The
Fair boasts of an attendance of nearly 50 trading delegations,
comprising of thousands of companies, which opens a huge avenue for
promoting your business.
Secondly, Canton Fair attracts the best
of international buyers, making it the best platform ever availa

We've been assured for the past decade or so that the best
drinking water from our neighborhood water systems in the nation is
potentially full of toxic chemicals like lead, chlorine, mercury, copper
and bacteria. We've read frightening stories about municipal water
systems being polluted by sewage systems. As a result, people got used
to bottled drinking water as a safer and safer choice to ordinary tap
water.
Now we're learning that bottled drinking water isn't as
good for us as we believed. Firstly there's the container itself. That
handy plastic water bottle we've gotten used to carrying around with us
is often made from plastics that bear cancer-producing toxins named
phthalates. They really leach into the water that we're drinking and
accumulate in our bloodstreams. Reports are showing that the
concentrations of phthalates in our bodies are increasing with each
generation, principally as a result of bottled drinking water packaged
in to

Do you know someone who doesn't use keys? Well, maybe you don't.
Without a doubt, the majority of us possess a set of keys around - car
keys, house keys and keys to lockers and safes. This goes to signify
that keys are actually a fundamental piece of life and where exactly
there are keys, we have a high demand for keyrings. Thus if you
supervise a company and you have been in over your head seeking to think
of a sensible advertising tool you can actually employ in promoting
your company, a keyring just might be the most effective solution. The
truth is, Promotional Keyrings are generally an affordable way out of
your marketing challenges.
To further make the keyrings exclusive,
you might have them bespoke. Precisely why are personalised keyrings an
intelligent alternative in relation to promotional products? As
outlined earlier, keys have proven to be an important part of people's
day-to-day lives. So if a set of keys are affixed to a keyring t

In advertising, thinking simple can be as valuable as thinking in
depth, especially when you need to cut advertising costs. For many
companies, advertising on a budget doesn't entail new solutions; it
entails revisiting old solutions with new insight, such as advertising
with promotional products. The promotional products industry generates
billions of dollars annually, and the reason is simple: promotional
products-also known as corporate giveaways-actually work.
According
to Promotional Products Association International (PPAI), a research
organization started in support of the international promotional
products industry in 1904, 76% of people that receive giveaways remember
the products' information, and trade booths that feature at least one
giveaway are 50% more likely to be visited than booths that feature
none. PPAI's statistics reveal the efficacy of giveaways. But the
concern remains about whether some giveaways are more effective than

Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after.
Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are.
Purposes and Uses of Promotional Items:
In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s