Tag Archives: communication

This post is adapted from our free 35-page guide for marketing managers – How to Brief a Web Development Agency: Part One. Download your copy today and get more expert advice on managing web build projects that deliver ROI. Three things to think about: We live in a world that’s constantly connected. It’s never been…

The best PPC marketing managers are able to maintain a good level of communication with their clients, according to John Lee, writing for Search Engine Watch. Lee suggests that all other elements of a PPC strategy are rendered null-and-void if there isn’t a good level of communication in place – regardless of the medium. To […]

Once upon a time, a request for an email address was a sure fire way to be able to reach someone. Now, as recent research shows, email usage amongst the next generation has dropped by a staggering 59%, and for the vast majority of the rest of us, email has quite simply become a burden….

For far too many years, too many people have believed that Search Engine Optimisation was the be all and end all of Internet Marketing. Millions of pounds have been spent (wasted?) on endeavouring to get to the top of the search engines; often without fully understanding, “WHY?” However, Google has taken steps recently that should…

Major companies block access to it, many poo-poo it as the haunt of the shallow-minded seeking to share their everyday trivia with the world, and many marketers just haven’t adapted it into their social media strategy. (Usually for at least the above reasons – there are more). And yet, Facebook is now the number 1…

Having spent much time over the years in forums, it strikes me that forums are being ignored by many in their internet marketing mix with the dash to incorporate Twitter and other social media. However, there is much value in forums, which cannot be replicated in such depth using the likes of Twitter or Facebook….

It’s strange but even in 2009, some companies seem determined to hold their customers and site visitors at arm’s length, making it nigh on impossible to contact or communicate with them. Whether the customer has an enquiry, a complaint, a business proposal, or just wants to say how fab the product is, if you do…