Avenue A/Razorfish wins Audi business

The agency will take responsibility for all Audi's technical web design
and build, with particular focus on redesigning Audi's UK website.

The agency will work alongside Bartle Bogle Hegarty, Audi's lead
creative agency, which will continue to produce online advertising.

Audi moved its digital advertising account into BBH, which also handles
its above-the-line, DM and CRM business, in November last year. The move
marks the end of Audi's relationship with GT.

The appointment of a digital agency to revamp Audi's online presence
comes after Volkswagen, Audi's parent, reported a poor performance in
the final quarter of 2008.

Although the company posted a 3 per cent rise in operating profit to
EUR6.33 billion in its preliminary full-year results for 2008, the car
manufacturer suffered a 25 per cent fall in its operating profit in the
final quarter of 2008.