World’s Content is Increasingly Findable + Shared + Tagged Digital Info Created + Shared up 9x in Five Years
Amount of global digital information created & shared
– from documents to pictures to tweets –
grew 9x in five years to nearly 2 zettabytes* in 2011, per IDC.

Opt-In Video – ‘Big Brother’ Meets Big Mother?
30% of Dropcam viewers used Talk Back to interact over past 2 weeks.
When I am on the road, I still join my husband in singing bedtime lullabies using Dropcam,
a Wi-Fi video monitoring camera that streams to my phone and computer.
– Randi Zuckerberg
Parents Can See & Talk With Children While Away From Home

Source: Dropcam,5/13. Mashable, 4/13

19

Sound…

20

Sound =
Emerging as Voice Comes Back to Phonesâ&#x20AC;Ś

SoundCloud

Tencent WeChat

11 Hours of Sound
Uploaded per Minute

400MM+ Users, 4x Y/Y

Source: SoundCloud, Tencent.

21

Data…

22

Win-Win-Win Sharing = Growing Quickly –
You Help Me, I Help You, We Help Others
Waze
•
•

Source: Frank N. Magid Associates, “Facebook Fatigue - Fact or Fiction?”, March 2013.
Based on a study of 2K social media users aged 12-64 who were asked “Which of the Following Social Media Do You Use?”
2011 Pinterest and Instagram data from 9/12 / 4/12.

Source: IDC, 3/13. Facebook-sponsored research asked smartphone owners how an array of social and
communication activities on their phones made them feel. Most owners use ~7.4 social and communications apps on
their phones. Responses are indexed above.

Source: Morgan Stanley Research estimates.
Note: One user may have multiple devices - actual number of actual smartphone + mobile phone devices in use (subscription numbers) may
be higher than user numbers.

Technology Cycles â&#x20AC;&#x201C; Still Early Cycle on Smartphones + Tablets,
Now Wearables Coming on Strong, Faster than Typical 10-Year Cycle
Technology Cycles Have Tended to Last Ten Years
Mainframe
Computing
1960s

Source: USA media time spent share data based on eMarketer as of 12/12,
China media time spent data per Miaozhen Systemsâ&#x20AC;&#x2122; (a leading 3rd party ad tech platform) survey of 35,750 samples as of 12/12.

Immigration in America &
The Growing Shortage of
High-Skilled Workers
Report / Presentation Can Be Found at www.kpcb.com/insights

83

Why Did We Publish a Report on High-Skilled Immigration?
• America is the global leader in the technology industry.
• Immigrants (often with STEM* degrees) have been (and are) especially
important to the vibrancy of tech companies.
• America has a shortage of high-skilled STEM workers and our tech
leaders believe it's constraining their ability to compete and grow jobs in
America.
• Government policy helps send many qualified foreign high-skilled
workers home and constrains those that can come to America.
• Global environment for recruiting high-skilled STEM workers is likely to
get much more competitive.
• Potential for immigration reform in America is very real and the future
direction will likely be determined this year.
• This is a big issue for the technology industry – we encourage you to
read / share / opine on the report – it can be found at kpcb.com/insights
*Note: STEM = Science / Technology / Engineering / Mathematics.

84

99% Of Americans Are Immigrants Or Descendants Of Immigrants
USA Population by Ancestry, 2010 Census

Immigrants or
Descendants of
Immigrants

15%

306 Million

11%

German
Other European
Asian

Native Americans

9%

15%

13%

16%

Irish
African American*
Other / Unclassified

5%

15%

English
Hispanic

0.9%

3 Million

0%

20%

40%

60%

80%

Note: *African-American total includes those who came as slaves and not as voluntary immigrants.
Other includes North America (Canada), Australia, New Zealand, and those who have more than one ethnicity reported.
Source: Census Bureau, 2010 data.

100%
85

High-Skilled Immigrants Are Only 1% Of Total U.S. Population

U.S. Population at a Glance, U.S. Born vs. Immigrants
by Type of Admission, 2010
4MM, 1%

Total USA Population = 310MM
Note: Number of undocumented immigrants currently residing in USA is an estimate by PEW Hispanic Center based
on Census data. Precise breakdown of legal immigrants currently residing in USA by type of admission is not available
and is an estimate based on Census data as well as Department of Homeland Security immigrant admission data from
1986 to 2010. Source: Census Bureau, PEW, DHS.

86

60% of Top 25 Tech Companies Founded By 1st & 2nd Generation
Americans = 1.3MM Employees, 2012
Founders / Co-Founders of Top 25 U.S. Public Tech Companies, Ranked by Market Capitalization
Rank Company

Source: FactSet as of 3/13; “The ‘New American’ Fortune 500”, a report by the Partnership for a New American Economy;
“American Made, The Impact of Immigrant Founders & Professionals on U.S. Corporations”

Source: Annual Report of the Postmaster General. Data not available for 1914 - 1925.

Net Profit / (Loss) ($MM)

Pieces of Mail Delivered (MM)

Pieces of Mail (MM)

94

Relative Impact of Technology on Large Organizations =
#2 Concern & Rising Rapidly
% of CEOs Who Thought The Following External Factors Would Have The
Biggest Impact on Their Organizations…

84%

67%

48%

56%

42%

44%

48%

39%

39%

41%

35%

Market Factors
Technological Factors
Macroeconomic Factors

38%

People Skills
37%

Regulatory Concerns
33%

25%

Globalization

21%

Environmental Issues
Socioeconomic Factors
Geopolitical Factors
2004

2006

2008

2010

Source: IBM, “Capitalizing on Complexity: Insights from Global CEO Study”, May 2010. Study consisted
of face-to-face conversations with over 1,500 CEOs worldwide. Executives were asked to discuss top
three external forces that will have the biggest impact on their organizations.

Students Taking at Least One Online Course
Online Enrollment as a % of Total Enrollment
Source: Changing Course: 10 Years of Tracking Online Education in the United States. Babson Survey Research Group 1/13.

Healthcare – Context…
• $2.6T+ annual spend on healthcare in USA, 18% of
GDP in 2010, up from 5% in 1960, and 2x OECD
average.
• ~100MM Americans (30%) of Americans considered
obese in 2012, up from 15% in 1990.
• $147B estimated medical costs associated with
obesity in 2008, up from $79B in 1998.

When we debate health
care policy, we seem to
jump right to the issue of
who should pay the bills,
blowing past what should
be the first question:
Why exactly are the bills
so high?
- Steven Brill, Time, March 2013

103

Re-Imagination is
Alive & Well

104

Re-Imagination of Basic Business Processâ&#x20AC;Ś
Building / Funding
KickStarter

• 582 learning professionals
worldwide were asked to
provide their top 10 tools used
for learning in 2012 / 2009
• ‘Learning tool’ is defined as any
tool that you could use to create
or deliver learning
content/solutions for others, or a
tool you use for your own
personal learning
• The 2012 survey compiled data
from 582 learning professionals
worldwide (55% working in
education & 45% in noneducational organizations

Consumers Less Concerned About Employment,
More Concerned About Rising Prices
Percent of USA Respondents Citing Their One Most Important Issue, 4/09 â&#x20AC;&#x201C; 4/13
Q. Based on your current situation, which one of the following economic conditions most concerns you?

Source: Congressional Budget Office (CBO) Long-Term Budget Outlook (6/12). Data in our chart is based on CBO’s ‘alternative fiscal
scenario’ forecast, which assumes a continuation of today’s underlying fiscal policy. Note that CBO also maintains an ‘extended-baseline’
scenario, which adheres closely to current law. The alternative fiscal scenario deviates from CBO’s baseline because it incorporates some
policy changes that are widely expected to occur and that policymakers have regularly made in the past.

116

Disclosure
The information offered in this presentation speaks to industry trends in general,
and should not be construed as providing any particular recommendations or
analysis for any specific company that is mentioned in this presentation. KPCB is
a venture capital firm that owns significant equity positions in certain of the
companies referenced in this presentation.