The Non-GMO movement has gained steam over the past few years as customers seek fair labeling and information from food manufacturers. The announcement provides 5 years for retailers and manufacturers to comply at all 339 Whole Foods locations in North America including the Mountain Brook location.

New York Times reporter Stephanie Strom examined today's announcement, it's potential effects on the industry and more, in her article here.

GMO CONTROVERSY

If you've seen Food Inc. you have seen a vivid explanation of how GMOs permeate food and drink in the United States. While food activist claim GMOs can harm humans, a number of GMO using companies and food oversight commissions insist the opposite is true.