IBM Watson

Do you remember the great Jeopardy Session with IBM Watson, when he did beat the two reigning champions? This happened a couple of years ago and Watson has since evolved and is now applying cognitive technology across a broad range of industries and problems.

How to give an artificial intelligence a personality? Together with the IBM Brand Design Team and Athletics we explored how the Watson Avatar could be brought to life – researching different materials, light settings and developing a broad set of behaviors and movements to define him and the world he lives in.

With the aim to determine the best movement and look we developed various approaches.