The toon will focus on the start of the Spider-Man mythology, beginning with Peter Parker coping with his newfound powers as he enters his junior year of high school. Greg Weisman (“The Batman”) will serve as supervising producer, while Victor Cook (“Hellboy: Blood and Iron”) is producer/supervising director.

“We’ll have plenty of resonant material for the Spider-Man fan, while engaging the Spider-Man novice with the same thrills we experienced when we were first exposed to the character,” Weisman said.

The “Spider-Man” project was initially announced last year as part of Sony’s plan to launch Culver Entertainment as a direct-to-consumer shingle (Daily Variety, Aug. 2). Sony originally announced “Spider-Man” as a direct-to-video title.

“Spider-Man is such an important brand for Sony Pictures and we’re thrilled to keep the momentum going by taking it back to television with an animated series on Kids’ WB,” said Sony Pictures TV co-prexy Zack Van Amburg. “It’s also an excellent way to launch Culver Entertainment.”

Separately, Sony has pacted with NBC to unveil a one-minute clip from the “Spider-Man 3″ feature next Monday during the airing of the Peacock’s top-rated “Heroes.” Another 7½ minute “Spider-Man 3″ clip will then be streamed in high definition on NBC.com after the “Heroes” episode ends.