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#47 Relax! It’s Only Social Media with Luan Wise

7 days ago
·
51 minutes

Luan Wise is an expert marketer. She is still in her thirties and has just produced her first book: “Relax! It’s Only Social Media”. The book is available from Amazon in UK http://amzn.to/2fWQJIk and in the USA http://amzn.to/2gLg4WX.
Luan Wise has been a self-employed marketing consultant for 5 years. Mainly working in Business to Business and Services. A strong background in direct mail, post and traditional marketing. Luan has agency and client-side experience too.
Her book Relax! It’s Only Social Media was published on 18th November 2016. Luan got help from a Kim Fleet (http://www.kimfleet.com/) who helps people overcome their procrastination to write their book. Kim advised the detail and what it would take to write her book. Luan started writing at the end of February and finished the text by the end of July (impressively around just 150 days!).
Luan argues the plan for the book and content came from years of speaking at events and conferences from the last 3 or 4 years and using the questions and answers from those events. 150 days to write but a few years to formulate the content!
The writing plan included:
* Luan’s past included spells as an agency planner, so that helped her talk through the plan, in terms of what it would look like, how much writing there was to do…
* That manifested into a chapter per week
* She set herself a deadline
* Kim helped her create milestones – like when she’d completed chapters, shown people content – including rewarding yourself milestones.
* Such as planning illustrations
* Relax! It’s Only Social Media is self-published, so she had a lot of focus on getting the right permissions from people to use their material in her book.
* Once she had a plan and a deadline, she had no other option than to make it happen.
Relax! It’s Only Social Media
Luan Wise gets into the detail but Luan is not a social media ‘luvvie’. Social media is just another channel. Everything we do on social media is what we have always done. Linkedin is our rolodex. It is quicker and faster and greater reaching. Ultimately, Luan advises you should go back to the fundamentals:
* What’s your business strategy
* What’s your objectives?
* Who’s your target audience
* What’s your

Rated 5 out of
5 by
sy1ney from
Thought provoking stuff!I had never really thought about who my ideal customer is before. Entertaining discussion which got me really thinking about who that customer might be - and most importantly honing in on what's best for my business!.