High-fashion style popularised due to the GFC and austerity measures, where prominent brands and logos are rejected in favour of subtler cultural capital known only to a select, fashion-savvy few (see definition of ‘dog-whistle politics’). The value and worth of ‘Bitchwhistle’ clothing and accessories are often only identifiable by a particular colour, cut or print. ‘Bitchwhistle’ style is intended to be both respectful to other members of society who can’t afford frivolity, as well as being exclusionary to those same people who may choose to purchase counterfeit high-end goods or cheaper mass produced attire.

Jane Bloggs doesn't wear Chanel or Louis Vuitton, these days her style is more bitchwhistle.