Collaborative, social, mobile: Lexus creates a stop-motion film out of 200 Instragram photos

Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.

Each of them took and submitted at least one picture of the new car, and after having been edited and filtered, all the frames were sequenced together to create a moving footage. Check it below.

Director: Jacob Rosenberg, Bandito Brothers
Original music: “Hefe” by The Hit House