100% City Series

FROM ONLINE TO RETAIL.

↑ 100% NY PRODUCTS

↑ 100% SF PRODUCTS

ABOUT:

From online to retail.

To create buzz for the opening, we created a branding system for the launch: 100% NYC, inspired by our 100% Human campaign. The 100% NYC collection—which includes totes, stickers, and tees—is available for purchase in our store on Prince Street.

Our second retail location, in our hometown of San Francisco, opened the following spring. We extended the 100% NYC concept to that launch, releasing a new collection of 100% SF-branded merchandise, available for purchase at our store on Valencia Street.