Christmas Campaign Tag

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The Chrissy decs can remain in the box, but right now you need to start thinking about your Christmas content and email campaigns.
Before you break out in a cold sweat, I’ve got you covered with my 4-step plan for getting your email marketing shipshape and primed for one of the most profitable times of the year.
The good news… it’s a time of year where people are already in buying mode, and even more good news… email marketing can contribute up to 20% of your sales*.
The bad news… every other business will be promoting their Christmas campaigns too, so you’ll be competing for in-box space and your subscribers’ attention.
That is why NOW is the time to get on top of your email marketing plan, so here’s my top 4 ways you can start doing that today.
1. Start with your subscriber list
Before you start thinking about what you’re going to send, it’s important to do some list cleaning.
Ideally you should do this regularly, but if you don’t then now is the perfect time to start.
Why?
Because over time contacting ‘inactive’ subscribers (those that stop opening your emails), could have a negative impact on your sender reputation. This means that more of your emails could end up in the Junk folder and not get seen by as many people.
Here’s 3 steps to cleaning your list:
Step 1. Decide on what makes an inactive subscriber for your business. Perhaps it’s someone who hasn’t opened one or more of your emails...