The Advertisement business has been growing rapidly in
the last several years. The phrase, "must sell", is becoming
extremely important in many companies around the world. People are starting
to pay enormous amounts of money just to be able to display their products
to the society. If the ad is effective, the results can be extremely
rewarding. I came across an interesting ad that a bank, named "Wingspan",
has placed in "Newsweek" magazine. It is simply trying to
attract more individuals to open new accounts. With an attractive presentation,
a smart focus on the audience, convincing messages, and logical reasons,
the ad will definitely cause the readers to be intrigued enough to stop
at that page and take a few moments to read it.

Personally, I think that the "Wingspan" ad is
intelligently displayed. This ad consists of a computermonitor and two
babies sitting in front of it with their backs turned towards us. Since
the ad is not over crowded, the name of the bank, written on the computer
monitor, jumps out. Many individuals will begin sympathizing with the
two babies and this will then lead them into reading the sentences situated
at the bottom of the page. The sentences compliment the financing system
that this bank offers and the two most important sentences are, "The
old way was hard. The new way is easy." After reading the two sentences
and noticing how the babies are studying the ad, the readers will receive
an impression that the financing this bank is using is really easy to
understand. As the readers gain all the information about the ad, and
if the offer is appealing, the readers will definitely have this bank
in mind for the opening of the next bank account.

Immediately after reading the ad, I realized that the
intended audience is young couples in their twenties or thirties. For
the creators of this ad, this age group is the best one to advertise
to. If the young husband and wife have just started living on their
own, it is necessary to open a bank account to have a place where they
can keep their money. If the couple has one or more children, then the
chances of the ad being even more effective are greater. A new couple
with babies will start looking ahead into the future and this is where
the banking business comes into the picture. The timing of the ad is
worthy of mentioning too because it was placed in the "Newsweek"
magazine in August. This is when the wedding season is almost over and
the new couples are beginning a new era in their lives. Many other age
groups are also looking into opening a new bank account, but I think
that the age group mentioned above is probably the one to focus on and
the one that this ad will mostly be effective with.

The creators of the ad accompanied the clever presentation
with few insightful sentences in the bottom part of the page. The readers
are able to come across several significant statements that might concern
their situation. The content of these sentences mainly revolves around
the fact that the financing is very easy and that the early plans will
definitely be beneficial. The reason why this new way of banking is
easy is that the Internet is also involved. By connecting to the web
page of this bank, people are able to manage all their business without
leaving their homes. What this means is that time is saved. This fact
is extremely important to younger couples with children, who are always
on the run and who never have extra time for anything. One of the sentences
even states, "Even plan the kid's education at 11:15 pm and still
be there for their midnight bottle." With this kind of a system
you can bank at any time of the day. The logic in why one should start
making early plans with financing is not to have problems with investments,
car insurance, education plan and many others. Facts like these might
persuade the readers to choose to open a new account at this bank.

This ad is also followed with several claims and assumptions.
What this bank is trying to do is simplify people's lives. The logo
in the top of the page states, "Suddenly, finance is fun."
A claim that is made is that financing through the Internet is much
easier and more fun than going to the bank in person. Everyone understands
that life is busy and tough and if something can be made simpler, why
not participate in it? The main benefit that this bank offers is the
conserving of time. The creators of the ad made a few assumptions. They
assumed that the life is really busy for the young couples and that
they would like to save time by introducing this kind of financing in
their lives. The other assumption is that not too many banks have this
kind of an offer and it would be smart to become a member of the "Wingspan"
bank. With the approach that the makers of this ad accomplished, the
individuals will take seriously the proposition that this bank gives.

After analyzing this particular ad, I realized how important
it is to make an effective ad. This is the best way that a company can
communicate to people. Because of the right choice of display, logical
reasons and sincerity in messages that accompanied this ad, readers'
attention should be easily caught. My opinion is that the creators of
the "Wingspan" ad have definitely achieved their goal of attracting
customers. Who knows, maybe this customer will be you tomorrow.