Fragrances registered current value growth of 12% in 2013, reaching R$15.0 billion, mainly driven by price promotion, strong marketing campaigns and the introduction of new products. Special occasions such as Mother’s Day, Valentines’ Day and Christmas drove the sales of fragrances in the country in 2013.

Euromonitor International’s Fragrances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Fragrances market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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