"It's unnecessary, lame, stupid, goes against everything! Previous one wasn't a logo. It was a brand. This is a lesson in how not to do #ReBranding. Just like Uber fiasco. This is not done. Even their explanations and brand theory doesn't make sense. It's lame. New one looks like a stock image. Branding 101. Once you are iconic. You don't change the most recognizable things about your brand."

"Congrats, instagram. You just fucked it up. The logo is lame, the interface it´s unconfortable and minimalistic with no purpose whatsoever. That´s what happens when you just rebrand for the sake of it. Too bad, you were the last social media with some quality. In just a year you´ve managed to destroy it all. "

"I hope this logo is some kind of joke, you guys already have a good identity that everyone recognizes, please don't ruin it!"

"I hate this simplyfying trend. All around the globe, logos are becoming more and more flat and childish. Please, remove it. I won't update the app, don't care if it won't work anymore. I like the old logo too much, it literally made Instagram what it is."