Bjørn Nicolaisen

Norwex Chairman

Bjørn co-founded Norwex in 1994. A former attorney, Bjørn worked with the Norwegian Ministry of Environment and was an associate with the Attorney General of Norway. He retired in 2007 to follow his passion for helping others achieve their dreams through Norwex. He now leads the company in shaping the Norwex Core Values, Mission, Goals, branding strategy and overall mission for the future.

“We will all leave a legacy of some kind—good or bad. It’s our actions that will determine how we will be remembered and the impact our lives have on others. Only you control the legacy you will leave.”

Peter Cartwright

Board Member

With 28 years of global direct selling leadership, Peter is a key member of the global team responsible for developing worldwide strategic sales and marketing support for all Norwex markets, including Norway, the Baltics, Australia, New Zealand, U.S., Canada, Germany, UK, Ireland and Sweden, as well as global new market development. Peter is committed to sharing the Mission of Norwex with the world and giving its Consultants the power they need to leave their own lasting legacies.

“It’s exciting to see the growth of the Norwex Movement around the world. People everywhere are looking for real solutions to the health and environmental challenges we face … and Norwex promises to deliver them.”

Judy Letain

Global Chief Executive Officer

With over 20 years of experience in finance and business management, Judy lead both operations and sales for Norwex across Canada. She has served Norwex for more than 8 years and is a driven leader who builds strong working relationships across the organization and leverages broad-based operations and sales expertise to facilitate the achievement of strategic initiatives. Judy’s key objectives include setting and implementing strategies, casting vision and building culture within the organization. Judy is passionate about helping individuals grow a personal business and achieve their dreams while improving quality of life.

“I am inspired by Norwex Consultants every day. They bring meaning to their work by helping others lead happier and healthier lives.”

Kristi Hubbard

Chief Executive Officer, Norwex USA

Kristi manages all U.S. operations, including development, management and expansion. Kristi’s strong financial background and creative vision strengthen Norwex and our Mission to improve quality of life, one person—and family—at a time. Addison Magazine named her one of the “Top 25 Most Influential Female Executives in the North Dallas Business Corridor.”

“At Norwex, there are so many reasons to believe in the promise for a brighter future … for our families, for our Consultants and for our planet. We are real people making a real impact for generations to come.”

Debbie Bolton

Co-Founder and Global Chief Sales Officer

After being introduced to the power of microfiber by Gerd Dorshuck, Debbie brought Norwex and the Little Red Cloth to North America in 1999 and now leads global sales. In 2008, she won the Ernst & Young Entrepreneur of the Year Award for the Business to Consumer Division in the Canadian Prairie Region and is passionate about helping others achieve their own success through entrepreneurship. With 34 years of experience in the home party industry, Debbie is committed to helping Consultants grow personally and professionally as they share the Norwex Mission and make the world a happier, healthier place to live.

“For me, our legacy is not about how far we have come … it will be about how far we can go. In Norwex, we are optimists! We believe in a brighter future, and we know that together we can accomplish amazing things!”

Amy Cadora

Global Chief Marketing Officer

Amy is responsible for the marketing operations at Norwex, including public relations, media, creative, branding and product management. Many of the products she’s created for direct sales in the natural and organic products industries have been showcased in Oprah’s O List. She started the Norwex Movement website in 2013 and maintains a bi-weekly blog highlighting issues related to reducing chemicals in the environment, sustainability, recycling and healthy living.

“As a mother, I want to protect my children from the harmful effects of chemicals and provide a brighter picture for their future … one where chemicals will be tested for safety before they are put into use, and a world where consumers vote with their purchases to have cleaner, healthier choices.”

Amelia Spolec

Global Chief Information Officer

With over 20 years of experience in information technology, Amelia is an expert in digital efficiency. Her extensive background in field support has built a resolve that technology should embrace and support the mission of field Leaders, their teams and their Customers. Her track record of success at Norwex includes designing compensation plans to supercharge Consultants’ incomes and creating user-friendly websites and easy-to-use applications.

“It takes a team to deliver outstanding results. Norwex is committed to superior Customer service so you can be confident our systems will support your business and that we are with you every step of the way.”

Our Global Mission

Improving quality of life by radically reducing chemicals in our homes.