As has been breathlessly reported for months, Olivia Palermo is launching a blog. And it arrives next week (read Fashionista’s interview with OP here). As I wrote recently, it’s the natural move for the fashion plate to move into editing her own site and as I also predicted, the focus won’t be purely fashion but lifestyle. Another smart move, there will be ‘click to buy’, not only a way to monetise (I presume it will be an affiliate model) but a good way to research what brands her readers are interested in.

I actually find it odd that she’s waited this long to start a website. But will it be a personal blog or a “real” professional website? I’m interested to see the launch because, despite her terrible personality in The City – be it fictional or not, she has incredibly great style.

Hmmm dubious to say the least. What does she actually have to say anyway?? I never watched The City, but is she not just a red-carpet favourite? A lifestyle blog? not sure. Same as Gwyneth’s Goop site… undecided as yet!

Welcome to Disneyrollergirl, the fashion blog by London-based fashion editor, Navaz Batliwalla. Disneyrollergirl is the go-to resource for fashion and beauty industry insights, emerging trends and editorial shoots from an industry insider’s point of view.