Pizza Hut, No One OutPizzas The Hut

MPC NY Helps Boost Pizza Hut’s Homesick Alien for Droga5

In a new spot from Droga5 for Pizza Hut, one of the brand’s ‘bragspersons’ (in which others besides Pizza Hut staffers brag about how good the product is) turns out to be a forlorn, homesick alien pining for his homeland. He’s been marooned on Earth for years, but hey, at least there’s great pizza here, he says with a frown on his face.

Writing on the Campaign US web site, Miriam Tremelling of consumer ratings firm Ace Metrix calls it “the third most attention-grabbing of all pizza ads from the past year, and highest-scoring Pizza Hut ad in this measure. Breaking away from the mold of product-focused or offer-driven quick-serve restaurant ads, it’s one of the more offbeat spots we’ve seen in the category in a long time.”