California Milk Advisory Board

The California Milk Advisory Board’s vision is to enrich the lives of people around the world through the wholesome goodness of products made with Real California Milk from the number one dairy state. Funded by California’s more than 1300 dairy farm families, the CMAB’s mission is to drive worldwide demand for products made with California milk through innovative marketing, industry leadership and helping consumers and customers understand that California milk is sustainable, nutritious and an invaluable core ingredient in dairy foods. The CMAB offers marketing and promotional support for retail and foodservice operators that purchase dairy products with the Real California Milk or Cheese seal, which means they are made with 100 percent milk from California’s dairy families.