Equity Research Project – Global

LG Display Equity Research Report Case

Project Background

Today, we cannot talk about human life except IT devices such as TV and Smart phone. LG display leads the LCD industry with the best and first-time technology no one has tried. The emergence of Chinese companies is threatening the LCD business. However, LG display is preparing for a second leap forward by soaring the demand for IT devices. Therefore, by analyzing LG Display, which is currently producing the highest level of technical capability in large OLED TVs, we will learn about trends in overall display industry and future prospects.

Kim, Yong Song

Finance Project Portfolio

Part 1. Target Company Overview: Business Information

By taking over the LCD business from LG Electronics and LG Semiconductor in 1998, LG Display became the largest LCD TV maker in the world, accounting for 25 percent of the global market. A major advantage of LG Display in display markets is its stable yield on large OLED TVs. Despite of concerns from industries that large-scale OLEDs will have a hard time for mass-producing them, LG Display has eased these concerns by releasing 77-inch UHD OLED TV panels. As profitability of LCD business has decreased due to excessive competition, it is trying to convert 10.5th generation facilities in Paju into OLED plant and operate of OLED plant in Guangzhou in China.

OLED : Organic Light Emitting Diodes = As an advanced form of lcd, it has its own light emitting function.

Part 2. Target Company Overview: Financial Analysis

2018 has been hard for the LG display. A temporary increase in price of LCD panels in third quarter of 2018 helped increase profits. However, the price of LCD is still in a down cycle and in the long run, it is expected to fall again by the first half of next year. Furthermore, while the cash flow are worsening due to the excessive capital expenditure compared to EBITDA, LG Display is forced to borrow money from the banks. As a result, the debt ratio is expected to rise from 78 percent to 113 percent. The financial soundness of the LG display is going to be worsen due to constant drop in the price of the LCD panel and excessive capex. However, turning point is likely to be in the first quarter of 2020 with the full scale of the OLED market expansion and LCD panel price rise again.

Earnings before interest, tax, depreciation and amortization (EBITDA) is a measure of a company’s operating performance. Essentially, it’s a way to evaluate a company’s performance without having to factor in financing decisions, accounting decisions or tax environments.

Part 3. Display Manufacturing Industry Overview

Display industry is high competitive, but there are high barriers to enter market. Currently South Korean market is occupied by Samsung Display and LG Display. Both companies have absolutely high market shares, but they have recently been losing their shares due to large capa investments by Chinese companies. Although LCD was major technology in the past, it is expected that OLED will replace much of markets in the future. Therefore, Korean companies are making large investments in OLED. The point is that there is possibility that price of LCD panel will increase since second half of 2019 when the companies convert LCD factory to OLED factory because LCD operation will be stopped. Therefore, stock price of display companies is going to rise as price of LCD panel increases.

Part 4. Investment Highlight

The potential of the display market is huge. As the fourth industrial revolution has become trend, display panels are being used not only for existing IT products such as mobile devices, TVs, laptops and others but also for variety of products such as cars, lights and watches. Furthermore, As current LCD products trend have changed towards OLED products with better functions, demands are increasing at the same time. This can serve as big opportunity for LG Display, which has high technical skills in OLED sector. In addition, as supply of POLED panels to Apple was actually signed in fourth quarter of 2018, POLED business that had been highlighted as weakness is being supplemented. If three factors, such as the OELD market expansion, falling LCD panel prices and low multiple-PBR, occur at the same time from 2020, this could be the second best time.

Capital expenditure are funds used by a company to acquire, upgrade, and maintain physical assets such as property, industrial buildings, or equipment. This type of financial outlay is also made by companies to maintain or increase the scope of their operations.

The low PBR already reflects all the bad news on the stock market. Therefore, if LCD panel price increase in a long-term perspective and technology gaps are maintained, it is considered attractive enough for an investment