Archives: digital marketing

In my 16 + years as a digital professional, I have worked for small businesses, a couple of charities and a global corporation. And now I am a big cog in a small machine once again. Working for Johnson & Johnson for the last 15 months was about as a big a business as I • Read More »

Last night at college someone showed me The Digital Marketing Map. I was impressed. The digital marketing landscape is a complex and sprawling beast and this was the first time I’d seen an attempt to tame and visualise the sector. And what better way than an infographic and a London Underground/tube map to boot! Also, • Read More »

There’s been a lot of buzz recently about the big AdWords shakeup. The news has been reported in SearchEngineLand and now Moz. And what exactly has happened? Well, in the biggest change in years, Google has finally removed the AdWords ads in the SERPs from the right hand side of the desktop. To make up • Read More »

As if there’s not enough to do, racing around and tweaking your websites’ code to pander to Google’s needs, there’s now the AMP Project from Big G. Announced yesterday on the official Google blog, AMP is the Accelerated Mobile Pages project. The aim of the AMP project is to improve delivery of content on mobile • Read More »

Wow, that was smooth. Google has simplified its logo, ridding the world of the slightly old-fashioned, serif font that we have known for nearly 17 years and replaced it with a sans-serif font. Initially, I was both surprised and a little dismayed that something so familiar was replaced without a word of warning but, at • Read More »

Mobilegeddon, what a term, aye? When Google announced last year that it would start flagging up mobile friendly websites in its search results it was a landmark for how seriously the search giant was taking the issue. Whilst corporate designers and developers have been creating mobile-first websites for some time, this was potentially a wake • Read More »

When Google says jump many people ask how high? So when the Mountain View search giant announced today that it would start flagging up mobile friendly websites in the SERPS this was a sign of just how serious it is to have a mobile first theme. Looking at the Analytics stats for one of my • Read More »