"We consistently leave away things we deem as unimportant. We don't need a restaurant or room service in a hotel that is located in the heart of the city – we'd rather show you the best hotspots in our neighborhood to make the most of your stay.

"We don't need huge rooms, because luxury can also work in confined spaces. But, we also want everything to have its place and the most important things to work perfectly: being connected, sleeping and freshening up."

The businesses that formerly occupied the parade of shops have closed or relocated in recent months:

Ruby Lucy will be one of three hotels in Lower Marsh. A stack of shipping containers has been installed over the winter on the yard where market traders' barrows used to be stored. Another hotel is planned on the site of Steve's B&B.