Race-based Marketing

Apologies for the spate of republished articles--I don't necessarily mean to make it a habit. While my quasi-connubial bliss prevents me from posting regularly, much has been going through my mind. We often associate race-based marketing with the likes of Popeye's and KFC, but what says "white people" more than coffee? Particularly to fetishize coffee to the extent where one would, say, blog about it, as opposed to the ten billion more fun things there are to do online?

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Race-based Marketing

Apologies for the spate of republished articles--I don't necessarily mean to make it a habit. While my quasi-connubial bliss prevents me from posting regularly, much has been going through my mind. We often associate race-based marketing with the likes of Popeye's and KFC, but what says "white people" more than coffee? Particularly to fetishize coffee to the extent where one would, say, blog about it, as opposed to the ten billion more fun things there are to do online?