PORK PRODUCERS TO START SUPER BOWL PUSH

DES MOINES, Iowa -- Pork producers will kick off a new series of television and print ads during the Super Bowl, with the goal of helping pork shed its image as merely a commodity.The campaign will be supported by cross-merchandising tie-ins at the retail level, said an official with the National Pork Producers Council, based here. The tie-ins start this month in a partnership with Mussleman's Applesauce.The

DES MOINES, Iowa -- Pork producers will kick off a new series of television and print ads during the Super Bowl, with the goal of helping pork shed its image as merely a commodity.

The campaign will be supported by cross-merchandising tie-ins at the retail level, said an official with the National Pork Producers Council, based here. The tie-ins start this month in a partnership with Mussleman's Applesauce.

The commercials, two new 30-second spots and two new 15-second spots, d