SITEC Academy: O2O Bridges Gap Between Online And Offline Businesses

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Release date: 6/9/2016

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Gary began with a Q&A session to remind the attendees that regardless of whether a store is online or offline, the most important thing within business are the “three streams”, namely “information flow, cash flow and logistics”. O2O helps businesses explore customers and also to save costs. Online customer traffic, transaction data, and so on, accumulated over the years, allows businesses to understand consumers and predict sales through analytics and continually develop new customers and reach out to existing customers. “You cannot sell a shampoo to a bald person unless he wants to buy it for other friends.” Fang says that online marketing can help you get the most out of your customers.