Distribute app releases to specific countries

When you roll out an app to the Production, Alpha, or Beta track, you can target your release in each track to users in specific countries.

Ways to use country targeting

Here are some situations where you might find country targeting helpful:

If your app has an existing production release, you can launch a beta release in a new country without expanding your production release to the new country.

If your app has an existing beta release, you can launch a production release in a subset of countries while continuing to beta test in other countries.

If you want to run a global closed beta test while your app is available in some countries in production.

If your app is available in production and beta in several countries, but you want your internal or quality assurance teams globally to access your app in alpha.

Country targeting won't apply in the following situations:

Any additional test tracks that you create will not support country targeting. To use country targeting, use the existing Alpha and Beta tracks.

You can add users from any location to an internal test. If an internal tester is located in a country where your app's production, alpha or beta version isn't available, the user will still receive the internal test APK.

Reach the right users

To manage country availability across all tracks, you'll need to know the difference between app availability and country targeting.

App availability

App availability refers to your app's availability in the production track. When you select a country as available, any future production releases include that country.

Country targeting

In addition to the availability configured for production, you can customize country targeting for alpha and beta releases. By default, your alpha and beta releases match the country availability you've set up for production.

Prerequisite: You can customize country availability for your app's alpha or beta track in the following cases:

Your app doesn't have an APK uploaded to production, or

Your app has an APK uploaded to production and at least one country is available in the production track