Chinese mobile phone maker Xiaomi signed an official partnership with Shopee, an e-commerce platform in Southeast Asia, on January 31 for the launch of a Xiaomi Official Store on Shopee Mall, as part of its strategy to expand product distribution in Vietnam.

To kick-off the partnership, Xiaomi will launch the Redmi 5 through an exclusive flash sale via Shopee on February 7. The price will be the best on the market and available for a limited time only. Customers purchasing a Redmi 5 with their MasterCard receive an additional discount of 10 per cent.

“We have been seeing a tremendous increase in confidence in online shopping over the last few years,” said Mr. Pine Kyaw, Managing Director of Shopee Vietnam. “Consumers are buying more and more high value items such as smartphones and other electronic items online. We are therefore delighted to partner with Xiaomi, a global technology leader, to provide greater choice to consumers and strengthen our position in the electronics category. Shopee aims to become a one-stop online shopping destination that caters to the needs and preferences of all Vietnamese.”

“We are really excited to partner with Shopee, one of the leading e-commerce platforms in the region with steady growth and potential,” said Mr. Wang Xiang, Xiaomi’s Senior Vice President. “We are confident that this cooperation will help us extend our reach and highlights our commitment to continue to bring more innovative products into the market and provide greater access to technology for more Vietnamese.”

Shopee’s users can now stroll through Xiaomi’s official products in Vietnam and all transactions are secure.

Through a cooperative arrangement with the Digiworld Corporation (DGW), Xiaomi’s first Mi Store opened last month at Crescent Mall in Ho Chi Minh City’s District 7, as part of its strategy to promote customer care and the customer experience. The opening marks the great progress made by Xiaomi and Digiworld in plans to expand the Xiaomi brand’s presence in Vietnam.