Best advertising: don’t buy books, they kill trees!

Out Now: Lürzer’s Archive Int’l, as always showing you the best advertising in the world.

Like this one, from the Dentsu-Smart agency in Moscow: it is clever, it is artistic, it is well-performed, it is blunt, it is manipulative. Then it must be good advertising. How do you sell an e-book reader? By telling that books kill trees: ‘ an educated person reads one tree of books per year. Switch to e-books. www.sony.ru/store.’

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