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From Self-Publishing to Book Deal with Mark Schaefer

Lately, it seems like we are bringing on a series of people who are making a dent by self-publishing. Mark Schaefer and I go way back to the earliest days of BlogcastFM. I’ve been a long-term contributor to his blog GROW and since our first interview he’s accomplished quite a bit.
Here are some highlights from our chat:

Lessons from Big Brands that You Can Apply to Your Blog

Some Killer Tactics for Writing Consistently

How to Use Your Own Experiences to Create Content that Resonates with Your Audience

Why Who You Are is Your Greatest Competitive Advantage

How Self-Publishing a Book Opened Up a World of Opportunities to Mark

An In-Depth Look at the Organizational Process for Writing a Book

Why Getting Away from Your Computer is Essential to Your Creativity

The Implications of Klout for Content Creators

The Story of How Mark’s Publisher Bought the Rights to His Self-Published Book

Mark Schaefer has spent more than 28 years in B2B sales, marketing and new product development with global Fortune 100 companies and is a popular authority on social media marketing. He is a respected college educator, business consultant and author of the blog {grow}. You can follow him on twitter @markwschaefer
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