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Steve Paikin

It's a term that so many people are struggling with in this day and age. This week is small business week. With that comes all sorts of staggering information about how important small business is to our economy: More than... Read more

Is your business ready for a reboot? Tonight, was the broadcast of The Agenda with Steve Paikin on the topic of my second business book, CTRL ALT Delete. The 30-minute conversation can be seen right here: The Agenda with Steve... Read more

Big data. There, I said it. For the past little while, I have watched - in astonishment - the amount of times a senior marketing professional (both from the agency and brand side) have spouted off about the opportunity of... Read more

Whether you're trying to brand a new product or service or write a speech that will change the world, there is one universal truth... It is - and always will be - about the position and principle - that gets... Read more