Audio streaming on the rise from 8% to 45%

According to the latest music consumer insight report published by the International Federation of the Phonographic Industry’s (IFPI), there is a rise in the number of music consumers across the world that are listening via licensed audio streaming services.

The survey of internet users aged 16-64 in the world’s leading music markets revealed the following findings:

45% are using legal audio streaming services, compared to 37% in 2016.

23% are represented by audio streaming.

22% represented by free audio streaming.

Video streaming accounts for 55% of all listening.

46% of that total on YouTube.

90% of audio streamers listen to music on their smartphone.

Mexico led the way with 91% of all consumers using smartphones to listen to audio

Brazil and South Korea followed with 85% and 80% respectively.

Italy and Spain followed with 68% and 65%.

63% of US respondents listened to music via smartphones.

40% of those surveyed listened to music via smartphones in Canada and Japan.

Young audience remained highly engaged with music despite an abundance in other forms of media. 85% 13-15 year olds used streaming services.