Advertising your business creatively doesn't require a lot of money. Whether you want people to remember your logo, slogan, business name or all three, use your imagination to present your business in an attention-grabbing way. New technology, unexpected opportunities and traditional word-of-mouth marketing methods can all be used in unusual ways to advertise your business, attract new customers and increase sales and profits.

Step 1

Capitalize on the tattoo trend by donating handstamps with your business information on them for use at upcoming local festivals or events. Stamping visitors' hands at events allows individuals to come and go, and your logo will be imprinted on them for the next few hours, keeping your name right in front of them.

Step 2

Use nighttime silhouettes or a mural of your logo and slogan instead of purchasing billboard space to advertise your business in a high-traffic location. Nighttime silhouettes require a large, windowless apartment or office building and a projector. Offer to pay a nominal fee to building owners to project your image onto the building at night, and gain attention with this unusual method. In downtown business areas, look for buildings, walls or fences that could support a mural incorporating your advertisement or company name. Catch the attention of passers-by, and leave them remembering the name of your business.

Step 3

Take word-of-mouth advertising to a new level by hiring a town crier to stand in the middle of a busy commercial area and advertise your business. This could work particularly well for restaurants, bars, shops and beauty salons advertising special events, sales or discounts. Display a billboard nearby with location particulars, or station the town crier right outside your business.

Step 4

Display your logo or business name on your vehicle. For businesses on a strict budget, use a inexpensive bumper sticker or even wipe-off spray paint on a back window. For more ambitious advertising, custom paint your car in your business colors and prominently display your website address or toll-free phone number.

Step 5

Promote your business through posts and links on a variety of social media sites. Using websites such as LinkedIn, Google+, Facebook, Twitter and Pinterest can be an inexpensive and creative form of advertising. Post unusual or interesting images, quotes, facts and figures that catch readers' attention and are easy for them to re-tweet, re-pin, like and share with their followers.

Tip

A simple, catchy slogan that piques readers' interest is key to your advertising campaign. Create curiosity or mystery with a simple statement or question that leaves people wondering about your business.

Resources

About the Author

A former financial adviser with more than a decade of experience in personal finance and small business banking, Sarita Harbour is a professional writer specializing in personal finance, small business, technology, and content marketing techniques. Her writing appears online at sites such as Yahoo! Homes and Bob Vila. Harbour holds a bachelor's degree in psychology and computer science from the University of Guelph and the Personal Financial Planning designation from the Institute of Canadian Bankers.