Apigee in the News

With Marc Andreesen‘s oft-quoted truism that “software is eating the world”, comes a parallel truism within the technology industry – Application Programming Interfaces (APIs), the glue that tie together discrete applications, data sources and services, are increasingly a critical part of the new technology world order. As such there is much innovation occurring in terms of businesses dealing with parts of the API space. One area where a great deal of investment and M&A activity has occurred is that of API management – essentially these API management vendors deliver platforms that help people ensure that their APIs are safe, secure, functional and efficient. Thing like access control, rate limiting, API publication etc.

The 100 women we’re spotlighting in the 2014 class of the SVBJ’s Women of Influence are remaking Silicon Valley.
We surveyed the worlds of technology, venture capital, healthcare, real estate and nonprofit to find the people whose work deserves special recognition. You can meet the 100 in the accompanying gallery and learn a little about what makes them tick.

Users love products and services that make them feel smarter. The more efficiently they can spend their valuable attention, time and money, the smarter they feel. The smarter that users feel when interacting with your product, the more they love it. We call this the smart-user theorem.

For a financial services firm looking to create its own digital trading environment, working off a platform that provides real-time data is a must. Tradier Inc.'s Chairman and CEO Dan Raju knew this when he began searching for an application programming interface (API) tool that would enable users to easily build trading applications on top of his company's cloud brokerage platform.

The Internet of things is forecast to achieve a $20 billion total available market by 2018. But is that market size real? What are the tools that we can use to understand this and take effective action? The Internet of things is inarguably here already for innovators and early adopters, and seems to be in a state similar to where mobile was seven years ago.

Many companies are exposing their application program interfaces (APIs) to existing partner firms, internal software developers and customers, but this approach only scratches the surface of what can be done with the technology, according to Apigee Chief Architect Greg Brail. The big payoff in business transformation, value and innovation lies in exposing APIs to people with whom they don't have relationships to get new customers and partners and unleash third-party innovation on their platforms.

Apigee recently announced that two-thirds of the 140 million U.S. adults with smartphones are more likely to shop at a store that provides a useful mobile app, according to a new report issued by the Apigee Institute. The report, titled, "The Mobile Mandate for Retail - Three criteria for making the most of mobile apps in retail," focuses on retail data garnered from a survey of 1,000 U.S. smartphone owners. The Apigee Institute is a research and strategy organization dedicated to helping Global 2000 companies extend their leadership in today's app economy. It developed the survey and report to shed light on how mobile apps are changing consumer shopping behavior and what these changes mean for retailers.

Two thirds (66 per cent) of consumers in the US are more likely to shop at a store that has a useful mobile app. This figure rises to 84 per cent when app “power users” – the 25 per cent of consumers who use apps most frequently – were surveyed, according to a report from Apigee.