This Blog is the newsletter for my Speaking and Marketing Tips Web site providing a collection of low cost marketing tips and tools with a bias towards smaller businesses and a strong emphasis on public speaking, networking and internet marketing.

Saturday, August 12, 2006

Squidoo is a free service (in fact you can even earn money with Squidoo) that enables you to create "Lenses" - Views on subjects you are expert in or simply topics you wish to promote. You can use a lens to promote your area of expertise and help establish you as the person to come to. You can be really commercial and use one to promote your business. Or perhaps you have a passion - well you can create a lens to bring together resources and people who share your passion.

Squidoo is not a blog - though you can write items - and you can link your blog and your web site to any or all of your lenses. And yes - you can create as many lenses as you wish. One thing I have discovered is that the more focused the topic on each lens the better. Take a look at the first two lenses I have created - and remember they are still works in progress so do pop back from time to time:

But hey - I have only just started exploring this medium so if you want to see what you can do check out this lens from author and founder of Squidoo, Seth Godin (he has lots - see the link to his other lenses) It gave me some great ideas on how to use this new medium and there are lots of other helpful tips once you find your way around.