Cómo ommbc comenzó su viaje en logotipos

Nombre de la empresa

Descripción general

We are the organizing committee for the Mexican Mathematics Olympiad in Baja California (ommbc initials in spanish).

This year, the 24th edition of the Mexican Mathematics Olympiad (OMM) is to be held in Ensenada, Baja California. We are in charge of making all the local arrangements, which include the contest's image.

Cuéntanos a qué tipo de público quieres llegar

Olympiad participants are Jr. High School students (grades 9th - 11th), ages 14-17 from all over the country. Each state's team consists of 6 students and between 1 and 4 accompanying teachers. We expect around 300 attendees counting students and teachers.

The logo must appeal to our target audience, considering the geeky context it will be used in.

T-shirts, mugs, caps and pens are to be sold during the event. Each participant will be given one of each for free, so the design should be appealing enough to make them buy a few more as souvenirs.

Requisitos

The basic color scheme for the contest has already been chosen, see the web page screenshot in the attachments, but feel free to play with colors. The requirement is that it should look well when printed in only one color (for the pens, for example).

The logo should look well alongside the Mexican Math Olympiad logo (logo-omm.pdf in the attachments).

In the attached files you can find examples of logos we are looking for and logos we are trying to avoid. Note that there is a bias towards logos that look like hand drawn sketches, but that is mostly because they work well in one color, it doesn't mean it has to be that way. Example yes3.jpg shows a logo that was highly successful a few years ago.

Some facts that might be useful are:
1) Country-wide contest
2) Hostedb by state of Baja California
3) City of Ensenada
4) 24th edition
5) Attractions in the city: the marina, the winecountry, the blowhole (La Buffadora), sea lions, dolphins, whale sighting.
6) Details of the state: cacti, bighorn sheep.