About

It’s highly likely that you are visiting because of one of the following reasons:
- on the lookout for a place to do really great work,
- in search of an agency to help grow your business or protect your good name,
- a competitor, wondering what we’re up to,
- or maybe the mom of one of our staff.
Whatever brings you to this page, we would love to answer your questions in person. Until then, here’s some of what you’ll want to know. . .
We recently announced plans to grow our business through one of the largest-ever mergers in the public relations industry, combining operations with Pleon, Europe’s largest strategic communications consultancy. As a result, we’ve strengthened our position as one of the world’s largest and most geographically diverse public relations agencies and Europe’s leading public relations agency, with more than 45 offices and affiliates in over 25 countries across the Continent.
We work for global clients, UK clients and very local clients. We’re seasoned communicators with backgrounds in journalism, marketing, science, the arts and prison (long story) among many other pertinent areas. We also have some of the best accountants, HR people, IT specialists and caterers helping us around the clock.
Most of our clients are leaders in their fields – healthcare, cosmetics, domestic goods, civil society, technology, food and beverage, professional services, and entertainment. The few that are not are striving to be, and we’re doing our best to help them get to the top.
Have a question for us? Send it to greatpeople@ketchum.com, and we’ll answer as best as we can.

Facebook's announcement of changes to its traffic algorithms (the equations that determine what users see on their screens) to place greater emphasis on posts favoured by friends and families is, in my opinion, a pretty big deal.

And like most big deals, it probably cuts both ways.

Publishers, brand and causes are likely to dislike the associated costs and further erosion of audience direct engagement before they gradually and reluctantly accept it as a new reality.

And consumer advocates are likely to welcome it as further democratization of media content and further independence from what 'mainstream' media outlets want you to see.

For those of us in between publishers and people, it offers challenges and opportunities as we try to create content of value to both. So I guess that's good from a business perspective.

From a personal view, I'm a little less enthusiastic about another aspect of the shift: the echo chamber effect. It's our nature to look for information that confirms our biases, and this is likely to further maroon us from new perspectives or challenges to our assumptions.

As is often the case, the Contently people have a good and concise initial take, below.

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The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.
In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages.