Why is the Ironbridge Red?

This super blog post by Plummy Brummy looks at the reasoning and context behind the colour change to the second most talked about bridge in Telford.

“You can be sure that no change of this magnitude is taken lightly.

No one in the English Heritage offices flipped a coin or asked their mum to choose her favourite colour. Deep research was conducted upon the physical structure of the bridge itself (known as paint sampling) and the archives surrounding it.”