Tick Tock Boom Digital Agency - #TenisBiziz Video

Company: Tick Tock Boom Digital Agency, Istanbul, TurkeyCompany Description: Turkey’s first Digital PR and Online Reputation Management agency, offering fully integrated digital solutions to multinational companies and local sectoral leaders. We are modern day communication professionals who combine PR and marketing communication experience with an elaborate approach. Our passion for digital media has led us to transforming latest technologies into great ideas.Nomination Category: Video CategoriesNomination Sub Category: Sales: Other

Nomination Title: #TenisBiziz (#WeAreTennis)

Date this production was first released/publicly viewed:
Teaser: 16 April 2018
Video: 19 April 2018

Briefly describe this entry's communications objectives and how it met those objectives (up to 200 words):

Objective: To make tennis more loved and recognized in our country, where the number of tennis viewers are less than sufficient, we decided to explain tennis terms people are unfamiliar with by matching them with our local daily behaviors.Starting from the idea that tennis does not belong to any class, we decided to create a project that tells the story that “tennis is our ancestral sport” in an ironic tone. We set out to launch tennis as our “ancestral sport” to gain greater sympathy and interest.We expected to increase the interest in tennis and grow its viewership. To do this, we preferred to work with a people’s person to promote tennis.

How we met thisobjective: We partnered with Turkish folk singerBülent Serttas who was popular for meme related to tennis.Weshowed that tennis does not belong to any class and despite the popular belief, it's not foreign to Turkish culture.

We owned the #TenisBiziz (#WeAreTennis) hashtag. To reach a high volume of conversations about tennis before the tournament, we purchased a Trending Topic on Twitter.

Provide the applicable creative and production credits for this entry: