Been using this product for 20 years. It is so natural looking no one even notices that I dye my hair. They just ask me what shampoo I use.
Love this product more than any of those high priced dyes that leave your hair looking fake.
— 4 years, 10 months ago

This product was on SALE at a local drug store, so of course i had to buy it. With in 2 mins of applying hair color my head started to burn. The fumes were horrible. The smell was so strong, my entire head burned so badly that my face started to sweat. I immidately jumped into the shower & washed it off. & this was only 2 mins of application time. Never again will i buy this brand. This is by far the worst experience i had with an at home hair color!!!
— 4 years, 10 months ago