Eng
“What is very interesting in this case, beyond the fact that both DDB agencies sold the same idea to the same client for 2 different cars, is the staging (positioning of the elements). Indeed in one case the idea is put forward, and the product is small. In the second case, the product is in front and the idea in the background.”

Eng
“When a child reaches the age of 16, many parents are shocked to realize that the son or daughter they’ve always thought of as a small child is suddenly old enough to drive. These 2 US TV commercials run on the exact same observation and came up with a very similar creative idea. Both films have been made in the US and broadcasted in the US.”