There was once a time when positivity was connoted as a renaissance in human behavior. Saying yes was a buzzword with self-help gurus, motivational speakers, and swarms of psychologists all concurring that optimism is the foundation of a happy life.

Mexican foodstuffs brand, Chipotle, recently had a problem. Strange messages started appearing on its Twitter account. First, the word “twitter” appeared over and over again. Next, the company published its password. Then, things got even stranger: “darling, can you get avocados and lime?”, read a message that was clearly meant to be personal