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Alabama Senate candidate, Roy Moore, was accused of initiating a sexual encounter with a 14-year-old when he was in his thirties, in addition to making advances on three other teenage girls. The Washington Post broke the story.

Many feel that Moore got too gentle a treatment from Sean Hannity, with comments like, “Every single person in this country deserves the presumption of innocence,” coming from the Fox News host.

Before long, companies announced they’d be no longer promoting their products on his show.

The one advertiser that pulled its funding from the show that Hannity’s fans got most angry at, however, was Keurig.

As a result, his viewers decided to launch a campaign against the coffee maker by uploading #BoyCottKeurig posts.

Many uploaded videos and photos of them destroying their Keurig coffee makers.

There was just a lot of hate for the coffee brand, with some people even going so far as to starting the “Keurig Smash Challenge.”

People got creative in their smashings.

Others are just straight throwing them in the garbage.

There’s a counter movement online, however, of people who are vowing to buy Keurigs now after the Hannity outrage.

Hannity, himself, seems to love these videos.

Twitter users pointed out that banning Keurig, along with other protests and crusades carried out by self-proclaimed ultra conservatives, is full of logical gaps.

Mounting tensions came to a head on Thursday when Sean Hannity took to Twitter to defend executive Bill Shine, who replaced the ousted Roger Ailes as the network’s co-president.

Hannity’s tweet was in response to Gabe Sherman’s story in New York Magazine about Shine’s lack of support from Rupert, Lachlan and James Murdoch of 21-Century Fox, who publicly refused to back Shine in a statement.

Gäbe i pray this is NOT true because if it is, that’s the total end of the FNC as we know it. Done. Best Sean https://t.co/W3BJ2wjzRD

Immediately following the tweet, Hannity addressed the erroneous insertion of the diaeresis in Sherman’s name:

Shine hasn’t been publicly associated with the FNC’s culture of misogyny behind the scenes the way in which Roger Ailes and Bill O’Reilly have.

However, on Tuesday, Shine was one of the names mentioned along with other executives in a class-action lawsuit by 11 former and current employees for racial discrimination in the work place and being dismissive about sexual harassment concerns surrounding Ailes.

He started a hashtag campaign to extend a lifeline to a colleague he brought to FNC in the 90s.

A source close to FNC told Deadline, “Sean is willing to take a bullet for Bill out of loyalty and he knows he’s holding a lot of chits there right now too. If he threatens to leave, and he could, then that really could be the end of the place as we know it.”