In January 2013 Svenonius visited Candela Books + Gallery in Richmond, Virginia, and held a seance to illustrate the points outlined in the book. Before he can get going, however, he is interrupted by a “protest” organized by the UFLRSA, that is, the United Federation of Living Rock Stars of America, whose attorneys reads a statement focusing on the unfair treatment toward the working rock and roll stars of today who happen to suffer the unfortunate fate of being alive.

In what proved to be a highly scripted turn of events, Svenonius proposes a seance to bridge the differences between the living and the dead. But he has no candles, which everyone knows are required for a seance. Candles are duly produced.

In short order four volunteers are seated around a table asking questions of, in order, Paul McCartney (the hoax was true!), Little Richard (alive then, alive now), Brian Jones, and Jim Morrison, who offer useful advice to would-be rock superstars such as “it helps to be British” and “manufacture nostalgia.”

The end result of the seance is that all of the people present must purchase—and burn—a copy of the book (plenty of copies on hand) to further the cause of “worker’s rights,” on orders from Jim Morrison.