Category: Content marketing

As a marketer and business development consultant, I often help clients determine the value and impact of marketing initiatives. This often boils down to understanding numbers. And I don’t mean numbers in the sense that data scientists or accountants look at numbers.

As a business owner, entrepreneur, or marketer you have already plenty of things to do to move your business forward. So when you want to do more in less time how do you decide what productivity tools to use?

And after you decide which tools to use, you still need to learn how to use them in a way that make sense for your needs. It’s not unusual for some to decide that the learning curve is too steep and not worth the effort. Yet for others a particular tool can be an absolute must-have because it can help get more sales.

The pressures on marketers to show ROI can lead to pay low rates for ads. Low rates could mean less risk but the tradeoff can be lower quality traffic that is coming from fraudulent sources. So at the end of the day, you could lose money given your investment in resources and the expectations of your shareholders.

SEO, the 3 letter word that has revolutionized business. Whether we like it or not Google, Bing, and other search engines have been a God send to businesses of all sizes. If you can be found on Google, or better yet, if you are ranked high on Google, then you got it made!

As modern marketers we are always on the look out for new exciting tools and technologies that can help us get more sales. Social media is like a treasure trove for marketers, opening the door to a huge number of potential customers. But like any technology, or productivity tool, social media requires strategy and planing to get you the results you desire.

Instagram is a great social media platform with an explosive growth rate. In B2B industries, LinkedIn is the platform of choice but Instagram has the highest social engagement among any platform. For example a recent report shows Linkedin is the leader in aerospace and defense with 142,000 followers. However Instagram is the most effective channel in aerospace with an average engagement of 29.10 compared to 1.12 engagement ratio on LinkedIn.

The blogosphere is a crowded noisy place. There is a lot of mediocre content out there and you may be thinking why do people even read blogs given such low expectations. The answer is people keep reading blogs because they are searching for that one article that they think can help them do whatever it is that they want to do.

Let’s face it content marketing is not a sustainable strategy given the magnitude of medicare content and limited and exceptional content creators. Should companies hire the best content creators and pay them a base salary to create the best content for them? Is that a sustainable strategy given the number of companies out there? Here are some interesting insights.

A landing page can be an incredibly powerful element for creating lead magnets. Yet there are lots of ways to screw it up resulting in poor leaden performance. This article explores 11 tactics to boost performance of landing pages and generate more leads for your business

With the ever expanding list of marketing tools and platforms it’s hard to figure out which tools and strategies are right for your marketing. Your business is unique and what can work for you depends on your industry, customer needs, and competitive factors. It’s tempting to try to find the “one” thing that can supercharge your business but often there is no one thing.