H&M Group’s new fashion brand Nyden is making a strong case for celebrity collaborations, having announced three over the last week. The latest collaborator to be announced is English pop star Dua Lipa.

...changing retail world.The group announced last month plans to close its Cheap Monday fascia and launched a new brand, Nyden, as a standalone fascia earlier this year, only to fold it into its main hm.com website si...

...rather upmarket product range. Yet, the future for Nyden too seems uncertain. Nyden’s founder left last July, three months after the label’s launch. In October, it was announced that Nyden would be featured on the main ...

...In January 2017, he created and directed H&M’s innovation lab, which in summer 2017 spawned Nyden. As Oscar Olsson described it, “The mission of Nyden is to create what fashion can be in 10 years.” Celebrities like...

...being included. And moving away from the norm is clearly a popular approach at the retail giant at the moment. Its new Nyden brand is also thinking differently as it adopts a start-up mentality, shuns traditional s...

...H&M Group’s new fashion brand Nyden is making a strong case for celebrity collaborations, having announced three over the last week. The latest collaborator to be announced is English pop star Dua Lipa.

...spring, and new e-stores are on the cards) and portfolio diversification through the creation of new brands (Afound, Nyden ) are the drivers the Swedish group has identified to get back on the growth track. H&M pos...

...rather upmarket product range. Yet, the future for Nyden too seems uncertain. Nyden’s founder left last July, three months after the label’s launch. In October, it was announced that Nyden would be featured on the main ...

...In January 2017, he created and directed H&M’s innovation lab, which in summer 2017 spawned Nyden. As Oscar Olsson described it, “The mission of Nyden is to create what fashion can be in 10 years.” Celebrities like...

...being included. And moving away from the norm is clearly a popular approach at the retail giant at the moment. Its new Nyden brand is also thinking differently as it adopts a start-up mentality, shuns traditional s...

...H&M Group’s new fashion brand Nyden is making a strong case for celebrity collaborations, having announced three over the last week. The latest collaborator to be announced is English pop star Dua Lipa.

...spring, and new e-stores are on the cards) and portfolio diversification through the creation of new brands (Afound, Nyden ) are the drivers the Swedish group has identified to get back on the growth track. H&M pos...

...group, which owns H&M, & Other Stories, Cos and Monki (among others), and is currently launching new brands Arket and Nyden, reported a 44% decrease in its net income in the first quarter of 2018, suffering from a ...

...spotlight Nyden's launch in itself. One of the pieces even features the words "Nyden pre launch". Each cotton t-shirt is made in Turkey and priced at 60 euros. Nyden teaserThree more pre-order events are already i...

...rather upmarket product range. Yet, the future for Nyden too seems uncertain. Nyden’s founder left last July, three months after the label’s launch. In October, it was announced that Nyden would be featured on the main ...

...In January 2017, he created and directed H&M’s innovation lab, which in summer 2017 spawned Nyden. As Oscar Olsson described it, “The mission of Nyden is to create what fashion can be in 10 years.” Celebrities like...

...being included. And moving away from the norm is clearly a popular approach at the retail giant at the moment. Its new Nyden brand is also thinking differently as it adopts a start-up mentality, shuns traditional s...

...spring, and new e-stores are on the cards) and portfolio diversification through the creation of new brands (Afound, Nyden ) are the drivers the Swedish group has identified to get back on the growth track. H&M pos...

...spotlight Nyden's launch in itself. One of the pieces even features the words "Nyden pre launch". Each cotton t-shirt is made in Turkey and priced at 60 euros. Nyden teaserThree more pre-order events are already i...

...group, which owns H&M, & Other Stories, Cos and Monki (among others), and is currently launching new brands Arket and Nyden, reported a 44% decrease in its net income in the first quarter of 2018, suffering from a ...

...Persson. She will be in charge of Cos, Monki, & Other Stories, Cheap Monday, Weekday, H&M Home, Arket and of new brands Nyden and Afound.Her appointment coincided with the group's first Capital Markets Day on 14th ...

...While staying quiet on the details of its upcoming Nyden brand, the Swedish fashion giant is preparing to launch an online store that sells other brands at a discount, according to the Swedish press.

...​H&M will unveil another new brand next year with e-tail and pop-up label Nyden. It will be a launch with a twist as the Millennial-focused brand goes for co-creation, authenticity and speed - but not 'fast fashion'.