“Since it was launched in late 1999, the Prime Grill has become the center of a new kind of diaspora power dining-a sort of lunch-time machers' minion where Jewish heavyweights like Ron Perelman and Larry Silverstein kibitz, hondle and, yes, break bread” —NY Observer

Terms and Conditions

“BB Prime Promotion”

January 1, 2012 – June 1, 2012

The “BB Prime Promotion” allows a customer to build points by dining at our restaurant locations The Prime Grill, Solo and Prime KO. Points during this promotion can only be redeemed at our store Prime Butcher Baker, also known as “BB Prime” located at 1572 Second Avenue.

How does the card work?

A customer will present their card at the end of their meal to a sales associate to earn points. For every dollar you spend you earn 1 point. Once the customer has accumulated 500 points or more they will earn 10% back to use at the store. Customers can register for their personalized loyalty card by visiting our website www.primehospitalityny.com. Once a customer registers they will receive a card in the mail within 5-7 business days. Please note that points are not redeemable for cash back. Points can only be used towards a purchase.

The fine print

This “card” tracks loyalty points to be applied to a Loyalty Program. Present it to a sales associate at time of purchase. Loyalty Program is subject to change without notice and points may not be redeemed for cash. Loyalty points are redeemable at all Prime Hospitality Group locations The Prime Grill, Solo, Prime KO and BB Prime pending the specified promotion. Points can only be earned by dining at our restaurants. Gift card purchases cannot be used to earn points. Points cannot be used to purchase gift cards. Points can only be used towards in store purchases. One loyalty card per person. Redeemable points cannot be combined with other cards or offers.

Your card must be present to earn or redeem points. No exceptions!

Lost or Stolen Cards

Prime Hospitality Group can replace a lost or stolen card only for cards that have been registered. If your card was never registered we unfortunately cannot replace it. Please contact marissa@primekony.com for more information or to replace your card.