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Sightings (23)

Spotted around the media universe

W+K NY Celebrates Arrival of College Football Playoffs for ESPN - Posted December 16, 2014
W+K New York has been hyping the new College Football Playoff for ESPN since July. Now, with the inaugural edition of the contest impending, W+K New York is launching the conclusion to its "Who's In?" campaign -- which launched back in August with ... [GalleyCat]

ESPN, W+K Enlist NFL Stars for Their Fantasy League - Posted September 2, 2014
ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.
In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a... [GalleyCat]

W+K and ESPN Give College Football Fans a Moment in the Spotlight - Posted August 28, 2014
W+K New York isn't the only agency that's been focused on football recently -- and for good reason.
Not only is the NFL about to start things up again, but this year's college football season will be the first in history to discard the traditional Bowl Championship Series for a true four-team... [GalleyCat]

W+K and ESPN Remind You That Monday Night Means Football - Posted August 25, 2014
Yes, we're still technically living in the Summer of '14, ten days away from the first game of the 2014 NFL season and two weeks away from the year's first edition of Monday Night Football, that follow-up to Sunday Night Football or "the only reason anyone still watches NBC."
In order to... [MediaJobsDaily]

W+K and ESPN Remind You That Monday Night Means Football - Posted August 25, 2014
Yes, we're still technically living in the Summer of '14, ten days away from the first game of the 2014 NFL season and two weeks away from the year's first edition of Monday Night Football, that follow-up to Sunday Night Football or "the only reason anyone still watches NBC."
In order to... [GalleyCat]

W+K NY Finds 'Different Ways In' for ESPN - Posted August 11, 2014
W+K New York has a new campaign for ESPN, promoting the network's coverage of college football and stoking fans' excitement for the first year of the college football playoffs.
The campaign, entitled "Who's In?" will run from the start of the season until a National Champion is crowned in January. "Different Ways... [GalleyCat]

W+K NY, Rudy Hype College Football Playoffs for ESPN - Posted July 14, 2014
Sean Astin reprises his role as Rudy in a new spot W+K New York created to hype the new college football playoff format for ESPN.
In the spot, Astin apes his inspirational speech from Rudy, this time riling up the locker room with the promise of a playoff format for college football.... [GalleyCat]

W+K NY, Metallica Rock out 'This is SportsCenter' - Posted July 14, 2014
W+K New York have a new "This is SportsCenter" spot for ESPN featuring Metallica.
The agency has some fun with the idea that with Mariano Rivera now retired, Metallica doesn't have a lot to do around the ESPN offices. Metallica looks for other athletes in need of entrance music, with less than... [GalleyCat]

Bryce Harper Gets Emotional in W+K NY's Latest 'This is SportsCenter' Spot - Posted July 10, 2014
W+K New York tapped young Washington Nationals star Bryce Harper for their latest "This is SportsCenter" spot for ESPN, choosing to go an unexpected route with the outfielder.
In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie's concluding scene, both... [GalleyCat]

W+K NY Unveils New, High-Tech SportsCenter Set - Posted June 16, 2014
W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running "This Is SportsCenter" series.
SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2.... [GalleyCat]

W+K New York Taps Strasburg in Latest for SportsCenter - Posted May 19, 2014
W+K New York called on the services of Stephen Strasburg for the latest in their "This is SportsCenter" series and the Washington Nationals ace doesn't disappoint.
In the 30-second spot, "Frozen Lunch," SportsCenter host Bra... [GalleyCat]

W+K NY Sparks World Cup Convo for ESPN - Posted May 2, 2014
Wieden + Kennedy New York's latest World Cup spot is a welcome departure from their previous World Cup work, foregoing focusing directly on the on-field action in lieu of the conversations and connections among fans sparked by the World Cup, leading into the "Every Four Years" tagline.
The new 30-second spot, called... [GalleyCat]

W+K NY Navigates SportsCenter Office with Bubba Watson - Posted April 4, 2014
In anticipation of the impending Master's Tournament, W+K New York has launched two new spots in their long-running "This Is SportsCenter" series, starring 2012 Master's champion Bubba Watson.
In the first spot, Watson, whose "miracle" shot to get out of a difficult lie helped him win the Master's, finds him... [GalleyCat]

W+K's New 'This is Sportscenter' Ad Showcases Big Game Mascot Rivalry - Posted January 28, 2014
More from W+K, as W+K New York have unveiled their latest "This is Sportscenter" offering.
The 30 second spot, "Long Week," celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos' mascot Miles and Seattle Seahawks' mascot Blitz. Set in an elevator on ESPN's Bristol... [GalleyCat]

W+K New York, ESPN Pull Back the Curtain in 'The 10 Club' - Posted November 14, 2013
W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter's famed nightly Top 10 plays ... [GalleyCat]

Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks - Posted November 7, 2013
We've covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including the one above dubbed "Notebook," we have yet another healthy dose of awkward humor from t... [GalleyCat]

ESPN, W+K Go Back to Roots in Latest 'This Is SportsCenter' Installment - Posted October 21, 2013
After taking a different direction with their last SportsCenter spot, W+K New York and ESPN have gone back to what has made the "This Is SportsCenter" series so popular, employing humorous situations in the network's Bristol HQ.
The spot, "Double Double," stars Minnesota T... [GalleyCat]

New W+K NY 'DaDaDa' Spot Combines New with Familiar for 'SportsCenter' - Posted September 23, 2013
ESPN's latest W+K New York-created spot for SportsCenter is a bit of a departure from their usual advertising style. In the 1:01 spot, ESPN spotlights their trade mark "da da da" (you'll know it when you hear it) spoken by a wide range of athletes (such as Maria Sharapova, Bubba Watson,... [GalleyCat]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [GalleyCat]

ESPN Analyst John Clayton Appears with Ponytail, Slayer Shirt for 'SportsCenter' - Posted September 6, 2012
Though one of the most consistently hilarious campaigns in the history of television advertising, it's been a while since we've seen a "This is SportsCenter" spot really knock it out of the park. That is, until today.
ESPN and W+K NY fulfill the fantasies and daydreams of fans nationwide with this spot,... [GalleyCat]