Consumer Databases

Insight Ambassadors

Using interviewers who represent the brand (stylish, motivated, engaging) and reflect the profile and mindset of its customers.

Social Media

Going beyond what is being said to why it is being said, knowing who is talking and learning their real motives.

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We are The Opinion Company

PLEASE TAKE A LOOK AT SOME OF OUR WORK

We were asked to develop a deeper sense of the dynamics and ‘codes’ of luxury food shopping. Using video ethnography and behavioural economics we redefined the understanding of luxury experience and created category and range plans to deliver those expectations.

We run a challenging multi channel project combining social media listening, online community and mobile surveys to identify the real reasons for the decline of UK's pub industry. We redefined the understanding of consumer behaviour in this market

We overlaid a client's complex segmentation model onto an online community to observe how each segment's expectations, behaviours, attitudes and experiences changed longitudinally during the entire purchase journey for foreign currency.