Vestel, one of the world’s leading DTV manufacturers, and BitTorrent, Inc., a globally recognized creator of software products and technology protocols that help people find, share and move digital media, today announced plans to showcase the world’s first BitTorrent Certified Digital TV at the IFA show in Berlin. Vestel’s new BitTorrent Certified TV will enable consumers to find, play and share all types of personal media, independently produced content and internet files directly on their TV.

“Consumers want all types of personal media and Internet content in their living rooms and the TV remains the most desired device for consuming this digital media, regardless of source,” said Hakan Kutlu, deputy general manager responsible for marketing at Vestel. “BitTorrent certification helps our TV line meet this consumer demand and ensures that Vestel products remain at the forefront of technology innovation and adoption.”

“The world of digital media has become unnecessarily complex and results in an increasingly fragmented consumer experience,” said Shahi Ghanem, chief strategist at BitTorrent. “People want access to their entire content library – personal media, Internet files, and artist approved content – regardless of source, media type, or file format. Vestel understands this consumer demand and will use BitTorrent certification to help ensure that users of their TV products will have access to a powerful, open ecosystem that guarantees consumers can play any content on any Vestel TV that is BitTorrent Certified. We’re exceptionally pleased to be working with Vestel and look forward to a long and beneficial partnership with the company.”

The BitTorrent ecosystem is an integrated solution of software, devices and content, all orchestrated to move 100+ million PC users into the living room via certified TVs, Blue-ray/DVD players, media extenders, NAS devices and more.

By becoming BitTorrent Certified, consumer electronics makers can leverage the speed of the BitTorrent protocol and key downloading, transcoding, sharing and file-shifting features to make it easy for their customers to find, get and play all files on any certified devices.

The BitTorrent certification program and brand assures consumers that any content will playback. Certified consumer electronics devices (TVs, DVD/BD players, media adapters, etc.) will seamlessly play content via BitTorrent. Device manufacturers also empower consumers to stream content from their BitTorrent libraries, all from a 4-button TV, DVD/BD Player or media adapter remote. The most advanced BitTorrent solution enables consumers to download photos, video, and audio directly to devices.

Showcasing its most exciting application, BitTorrent’s new personal media sharing service will allow consumers to send home videos, audio and photos directly into TVs, DVD/BD players and media adapters. By featuring a personal sharing application, BitTorrent helps consumer electronics manufacturers and consumers privately and securely share home movies and personal videos and watch/listen to everything on certified devices.