Netflix Lady Dynamite Hugs for Pugs

Los Angeles, CA 2017

We partnered with ‘Pug Nation Rescue of Los Angeles’ largest pug adoption charity, to host a pug-themed adopt-athon on the weekend before the premiere. In celebration of the upcoming second season of Lady Dynamite, we engaged existing Lady Dynamite fans, potential fans, and the alt-comedy and pug-loving community to drive buzz and viewership for Season 2. Art direction and design by Gina Moyer