authentic-looking hair color

You’ve probably never heard the name Gail Federici but she was the high energy visionary behind John Frieda’s revolutionary Frizz-Ease, the serum that launched a million straight blow-outs. And all because Gail says ” I have puffy hair that would balloon out into a frizzy cloud and knew it made other women crazy too.” Leaving her job as head of marketing and advertising and competing against billion dollar mass brands, she teamed up with John to create John Frieda Hair …