(NOVEMBER 5, 2013, TORRANCE, CA) – Cosworth today announced that it has completed the first stage of an impressive new multi-stage power package for Subaru’s FA20 powertrain featured in the Scion FR-S (Toyota GT86) and Subaru BRZ automobiles.

The introduction at SEMA 2013 follows months of intensive feasibility studies to determine how best to extract new levels of performance from the existing powertrain.

Built upon more than 50 years of motorsport heritage and experience, the Cosworth Stage 1 brings together a fully tuned stainless steel exhaust system, a bespoke 4 into 2 into 1 exhaust manifold, a high-flow sports CAT, a high performance panel air filter and a specially mapped ECU program to ensure all these components work together in perfect harmony while conservatively improving power by approximately 24hp over stock.

If saving 15% in paint cost appeals to you, then take a look at what NitroHeat is doing for shops-Booth 10669.

NitroHeat is an affordable, efficient heated nitrogen system designed to plug right into your compressed air system, converting air to 98% nitrogen. It atomizes and lays down better while flashing off faster. Shorter tack times, faster to dust-free, and less waiting between coats means more efficient throughput – up to 20% faster. Manufacturers report material savings up to 35%! 15% less paint used...Guaranteed!

World renowned for providing tools to impact efficiency, Wedge Clamp Systems is now saving shops time and money in more than 27 countries. Stop by at SEMA-Booth 10669, visit www.wedgeclamp.com or call 1-800-615-9949.

Las Vegas, November 5, 2013 – Surf City Garage, located at Booth #25175 in the Racing & Performance Section of the 2013 SEMA Show, today announced its new Black Edge line by focusing its entire 50’ x 50’ booth on a $12,500 car wax cited as the line’s inspiration. The most expensive wax ever offered by Surf City Garage, it was named Diablo Negra after the “The Black Raven,” the 1937 Bugatti 57 SC car for which it was created. Diablo Negra served as the inspiration for the entire Black Edge line of detailing products for black and dark cars.

Shark Kage launches at SEMA and is the only multi-use truck ramp on the market today!

LAS VEGAS, NV – Shark Kage™ is excited to debut its multi-use ramp for loading motorcycles, ATVs, and more at the 2013 SEMA Show November 5th through 8th in Las Vegas. The Shark Kage ramp is the first of its kind and serves six functions as a ramp, bed extender, tool box, cargo cover, work table, and sunshade structure. Attendees can visit the Shark Kage team at booth 33209 to see a live demonstration.

50 Below, an ARI company, has added new features to its award-winning dealer website platform to meet the specific needs of automotive tire and wheel dealers. Stop by Booth 30267 in the Featured Exhibitors Area to see firsthand how our latest release can help you Sell More Stuff!™. To make sure we have time to meet with you 1:1, we encourage you to schedule an appointment by calling 888-529-4775.

Upgraded Features and Functionality include:

- Plus Sizing for wheel fitment online or in-store*
Customers can now see Plus Sizing for wheels from the largest catalog database in the industry.

Bracketron adds combination USB charger, lantern and flashlight to its line of in-car mobile device mounts and accessories at SEMA Show 2013, Booth 11630

Minneapolis, MN – November 4, 2013 – Bracketron, the leading manufacturer in mounts and accessories for mobile consumer electronics, announces a charger/light combo unit perfect for in-vehicle and home emergency preparedness kits. The company will showcase the SmartLantern at Booth 11630 at SEMA Show 2013, November 5-8, in Las Vegas.

The SmartLantern’s high-capacity 7800mAh rechargeable back-up battery offers 48 hours of flashlight or lantern illumination or up to five full charges to your USB-powered mobile device. The battery can store its charge for up to one year for added peace-of-mind in home or vehicle emergency preparedness kits. The SmartLantern’s impact-resistant, fireproof housing and portable design ensure that power will always be available even in the most extreme circumstances.

Phoenix, AZ (November 4, 2013) With the holiday season right around the corner, Rigid Industries LED Lighting® announced Monday they are rolling out over 100 new Sku’s, and there are a slew of application solutions with the bold Q-Series™.

The new Q-Series of LED Lights were designed for the harshest of working environments and made of the most durable materials. By the looks of it, the Q-Series is four Dually or D2 lights in one large sturdy housing and contains a vibration isolator and 304 Stainless brackets. With the increased demand in the agriculture, fire and rescue, commercial truck, marine and power sports industries, this Q-Series will literally turn dark into day.

Available in Spot, Flood, Driving, Wide, Hyperspot, Diffused and 50/50 lens configurations, the Q-Series has eleven different beam patterns to choose from.

New TreadSpec Laser Measurement Software Solution Delivers Consumers a Technology Based Evaluation of Their Vehicle’s Need for Replacement Tires and Alignment

CHICAGO (November 5, 2013) – Today’s automotive dealers have an incredible opportunity for replacement tire sales and alignments in their service bay, but many are only capturing 6.5 percent of the current market, even though 20 percent of their customers need new tires and 30 percent need an alignment.

Until now. A new technology – TreadSpec™ Precision Laser Diagnostics – is putting these profitability building services in the fast lane for auto dealers and tire retailers.

Phoenix, AZ (November 4, 2013) With the holiday season right around the corner, Rigid Industries LED Lighting® announced Monday they are rolling out over 100 new Sku’s, and the single row family of lights have a fair share of the spotlight.

Rigid Industries unveiled the new SR2-Series™ legacy LED light bar with its new form factor, increased specs, and not one penny increase in price.

The new SR2-Series is based on the SR-Series™ light bar; however, it features the patented Specter™ optic for the greatest spread of light or the new Hyperspot™ optic offering the brightest intensity downrange. Measuring a mere 1.5” tall, the SR2 is also available in a combination of Specter™ and Hyperspot™ for the best possible light combination offered for any forward projecting application. Two sizes of mounting brackets come standard for easy installation.