Nothing about the art work was written in the magazine, or on Tom's website... it may be part of a series of representing brick and mortar fast food places with a cart/kiosk... or just a negative approach to the fast food company, as this video implies. Clever construction of the whole thing though

the weird thing? Kate Moss did a video with the art piece, and unless she's on screen, the video was borrowed from the above. The Kate Moss video is half as long, and doesn't show her xeroxing her butt, or cleaning up