Tom McNichol

Tom McNichol, a frequent contributor to TheAtlantic.com, is a San Francisco writer whose work has also appeared in the New Yorker, the New York Times, the Washington Post, and on NPR's "All Things Considered."

A 41-page internal document from Trump University spells it all out: Keep the room below 69 degrees, set up the chairs "so that attendees need to walk past sales tables in order to exit," and be sure "For the Love of Money" by the O'Jays is playing in the background.