Online Marketing

Sulu gives you all tools you need to optimize a website for search engines like the almighty Google. It not only has integrated forms for SEO, Metadata and SERPs. It also gives you the freedom to change this behavior to match your individual project requirements.

This one's made for marketing

Site tracking with Google Analytics

By default Sulu provides a deep integration of Google Analytics (any other service can be used as well). This gives site administrators an easy access to very powerful analysis data.

Each webspace can be tracked individually with it’s own tracking code. Extended features like Google Analytics eCommerce tracking can also be efficiently used.

Developers can use Analytics tags to track events or even scroll positions of web-pages by simply adding them to the templates.

On-page SEO

1) Metadata, SERP information & friendly URL
Templates have designated SEO functionalities so editors have complete control over the metadata of a page. Title, description and keywords can be edited to optimize rankings and create better SERP results. Thanks to the URL management of Sulu friendly resource locators can be created easily.

2) Canonical tags
Create canonical tags to avoid duplicate content.

3) Control your indexing
Indexing can be controlled for every single page. This allows you to specifically exclude your content from search engines.

The Admin UI is visually appealing and very easy to work with. Especially the multilingual content handling and the media library have become features I can’t work without!

Thomas Vogel, Arkulpa GmbH (AT)

The attention to UX by the Sulu team impressed me from the very beginning. Together with leveraging all the key architecture components of the Symfony CMF initiative, they have a winning combinations in their hands.

Lukas Kahwe Smith, L//P (CH)

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