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Thursday, August 30, 2012

YouTube Marketing

Many
of our affiliates use YouTube as their preferred
marketing source. YouTube offers a variety of options for marketing Sigma and
we are going to explain some different strategies you can utilize to increase
affiliate sales and gain subscribers.

If
you do not already have a YouTube channel, when creating one make sure your Channel
Name is clear and includes keywords people may be searching. For
example, if you want to attract viewers looking for beauty advice, try to
include keywords such as beauty, makeup, cosmetics, etc. into your channel name and you will have a better chance
of coming up in a YouTube search. Along with this, make sure your Channel Title
coincides with your prospective audience. Your channel title will automatically
default to your channel name, but can easily be changed in your Channel Settings:

As
you can see from the above example, the channel title was changed from the
default AffiliateTraining123 to Sigma Affiliate Training. Make sure to include
spaces and capitalization whenever necessary. A clear and concise channel title
is very important and will help you show up in keyword searches.

Once
your channel name and title are set up, make sure to add your affiliate link to
your AboutMe section, along with any other social media channels you
use.You can do this by clicking on the Edit tab in your AboutMe section:

After your channel is set up and you are ready to begin
uploading videos, you will want to add your affiliatelink, keywords and tags in your
videodescriptions:

As
you can see in the above example, the F80 brush is mentioned.
We utilized deep-linking, which brings your
viewer directly to the product, rather than the Sigma homepage. Make sure to
deep-link every time you mention a specific product!

Along
with this, if you are using a Sigma brush in a video, make sure to verbally mention
the brush name to your viewers and list it in the description box. Being very
specific with your viewers can greatly increase your chance of a sale and will
help clear up any questions they may have.

Another
piece of information you can add to your description box is our monthly
discount code. This code is available on the Affiliate Blog and should always be
promoted with your affiliate link! You can read a previous blog post here explaining why
coupons are an important marketing strategy.

In
the above example, we added Tags
which will help your video show up in specific YouTube searches. Some examples
we used were: Sigma brushes, Beauty,
Makeup, Tutorial, Cosmetics. Be strategic when choosing your tags and try
to think of very specific words that can narrow down your video in a search. YouTube
will also suggest tags for you, which
you can see illustrated above.

When
it comes to the videos themselves, make sure to keep them short and
entertaining. Depending on the video content, like a tutorial for example, your
video may run a little longer, but try to keep videos less than 10 minutes to
keep your viewers attention. With all the YouTube videos out there today, it is
important to make yours stand out. If possible, upload videos with high quality
sound and display.

One
final tip is to SHARE your videos on
all your social media platforms! Getting the word out about your videos is the
best way to increase views. If you have a Facebook, Twitter, or any other
social media platform listed below, you can simply share your video using the Share feature on YouTube:

We
hope these strategies can help you become a successful affiliate on YouTube! As
always, please feel free to contact the Sigma Affiliate Team with any questions
you have at affiliate@sigmabeauty.com. Which strategy are
you going to implement?

hello tb?I found beautiful and I wonder if you do a partnership with my blog in order to do that I review their products in publicizing my blog, facebook and twitter anxious wait for response ... thank bjossErilda Padulahttp://erildabarbosapadula.blogspot.com.br/