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Hey, 'Serial' listeners: MailChimp embraced that 'MailKimp' meme

Podcast listeners are used to hearing repetitive preroll advertisements before their beloved shows. But much like Serial, the investigative podcast of the 1999 murder of a Baltimore high school student, the MailChimp ad has also become a viral hit.

The ad for the email marketing service, which sponsors Serial, is short and sweet. It uses regular people on the street to deliver the message instead of a professional voice actor, much like the Radiolab preroll.

But it's not just the redundancy of the MailChimp name being drilled into your brain that makes it memorable, it's when one young girl has a hard time pronouncing the word "chimp," and it comes out as "kimp." Listen below.

Serial fans have taken the mispronunciation and made it their own, including #MailKimp in their tweets about the show and jokingly including it in their conspiracy theories.

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