The Thinking Mechanism – 6/10/11

The Thinking Mechanism is a series of weekly posts, published on Fridays, covering the ideas The Mechanism is thinking and talking about with our peers and clients.

This one is going to be short.

On Monday, at the WWDC, Steve Jobs introduced to the world Apple’s vision for the future of computing by revealing what Mac OS X Lion, iOS5 and iCloud will be like. It was a relentless, software-focused 2 hours of demo after demo showcasing improvements, enhancements, new features and computing innovations in what most tech followers have agreed was an overwhelming show of forward thinking. Those looking for new hardware announcements had to settle for the new massive data center, not what they had in mind but hardware nonetheless. When taken as a whole, what is coming out from Apple, Google, Amazon and Facebook (The Gang of Four) is defining what the future of technology is going to be. Apple’s announcements on Monday will certainly change how we work day to day, but also the kinds of work we can produce. We are at the threshold of a very exciting future.