Slugterra Licensing Program Gathers Steam

Jun 16, 2014

Nerd Corps Entertainment is filling its roster of licensees for its boys' action property Slugterra, building a portfolio that now includes 50 partners. The move further bolsters the brand's presence around the globe.

The enhanced product program will support the brand's new content, which includes three movies–Ghoul from Beyond, which debuted in spring; Return of the Elementals, which will hit theaters in August; and a third film slated for a fall release.

Jakks Pacific has begun to roll out its new line of collectible slug figure toys in the U.S. and flinger figures in Canada. Retailers signed on for product collections include Target in the U.S. and Canada and Kmart in the U.S. Additional product will hit retail throughout the year.

Nerd Corps will also debut additional product categories this year including apparel, backpacks, bags, notebooks, pajamas, snacks, watches, water canteens and more. Global partners signed on include Fashion UK (Colombia), CI Maquila (Colombia) and Peru Moda (Peru) for apparel; Anthaix (Peru) for housewares and stationery; Pharmalliance (Mexico) for cosmetics; Inversiones Arca (Chile) for party goods; and Panini (Brazil, France, Portugal and Spain) for trading cards.