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This blog is dedicated to the business of online marketing and web success. We aim share quality and informative articles to help our readers surf through the maze of information. This article by By: Ivan Strouchliak covers all Search Engine Optimization aspects. He includes excellent information for both newbies and seasoned web developers and SEOs. Please read on.

Search Engine Optimization, Website Development and Search Engine SpidersDo you have some experience with HTML and web site development, but haven’t really gotten your feet wet with search engine optimization? Keep reading, because you’re in luck. In this article we’ll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

It’s always a good idea to stick to the basics. When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn’t mean boring people into a state of unconsciousness. If Web-visitors’ eyes glaze-over upon entering your site, you’ve lost them before you’ve begun.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“Search Engine Optimization” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Since Google is the most popular search engine, many webmasters have become eager to influence their website’s Google rankings. An industry of consultants has arisen to help websites raise their rankings on Google and on other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings.

• Algorithms/ Google Guidelines (change in Google search results on how it tags your website) — In mathematics, computing, linguistics, and related disciplines, an algorithm is a definite list of well-defined instructions for completing a task; that given an initial state, will proceed through a well-defined series of successive states, eventually terminating in an end-state. The transition from one state to the next is not necessarily deterministic; some algorithms, known as probabilistic algorithms, incorporate randomness.

• Organic Search Results — Google indexes and caches HTML and 13 other file types, which include PDF, Word documents, Excel spreadsheets, Flash SWF, plain text files, among others to return search results. Users customize the search engine somewhat. They can set a default language, use “SafeSearch” filtering technology (which is on ‘moderate’ setting by default), and set the number of results shown on each page.

• Web Traffic — SEO increases web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site — along with a myriad of optimizing techniques and strategies. Driving web traffic is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website.

• Page Rank — Page Rank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.

These tips are meant to be used as a guideline to improve traffic to your site, Increase your conversion rates, help turn visitors into buyers, and keep you ahead of the competition. Turning to a web marketer can ultimately save you time and money and increase your success online. The Web Success Team has many proven marketing strategies and techniques that can be viewed at http://www.websuccessteam.com. The Team would be happy to discuss your web marketing needs with a complimentary consultation and web marketing assessment of your current site. Simply mention this article when contacting Bob@websuccessteam.com or call 818-222-5643 for an estimate. To your online business success!