experiential retail

A recent interview with Topshop‘s Kate Phelan revealed that the creative director plans to make its designer collaborations bigger and better. “I think before, the collaborations have always been seen as something quite small compared to the rest of the business. There’s so much potential in the relationship we have with the designers, we should maximise it.” And what great sense that makes. Prime example: last week’s Meadham Kirchhoff kitschfest – an all singing and dancing in-store extravaganza at the London Topshop flagship. Wish you were there?

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Welcome to Disneyrollergirl, the fashion blog by London-based fashion editor, Navaz Batliwalla. Disneyrollergirl is the go-to resource for fashion and beauty industry insights, emerging trends and editorial shoots from an industry insider’s point of view.