The majority of professional service firms do not appear to have really taken advantage of the consumer appetite for video as yet, and it seems they have not done so because it is in the “too hard” basket.

Or perhaps because there is a perception that to use video as a professional services firm they must produce expensive and highly polished video’s all the time, and every time.

Not so!

There is no doubt that when it comes to promotional video’s, or those used for professional positioning in marketing, that a professionally produced and well crafted video does matter – that is an area where amateur production does count against you. However, there are a vast number of areas where amateur production is actually quite effective. By “amateur” I do mean the basic video’s that you can produce yourself, largely using equipment you probably already have (albeit perhaps with the addition of a modest software package or two at very nominal cost).

In this week’s Quick Tip we look at some ways that some advisers have been using amateur video, usually produced on their smartphones, very effectively to increase business processes and efficiency, and improve customer service…

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