Guerilla marketing | Marketing Mix

Guerilla marketing strategy

There is a wide range of guerrilla marketing techniques available to small businesses. Guerrilla marketing relies on the creativity and ingenuity of the marketer, rather than a huge amount of cash, to get the message heard.

This is a very new form of marketing, which uses temporary images to advertise a brand or product. If your marketing event is an outrageous success, you could still incur fines for creating safety hazards. Rather than spending huge amounts of money on a conventional campaign, consider some of the ways that you can use your own creativity. Whether you’re looking to gain exposure at a trade convention or by creating a flash mob, the best guerrilla marketing efforts involve a team of individuals.

Guerrilla marketing was conceived with small business in mind. Guerrilla marketing generally eschews things like newspaper adverts; they are too expensive and insufficiently targeted, and it is very easy for your message to be drowned out by other competing campaigns. Guerrilla marketing therefore allows you to utilise the resources you have, rather than wasting cash that you cannot afford to spend. The trick to developing a good campaign is to consider channels and methods that are relevant to your business, but that may come as a surprise to customers. Use viral marketing. Viral marketing uses social networks to get the word out about a brand or product. This is often achieved through the spread of something not immediately related to the product in question. The goal is to gain exposure by being unusual, and to attract buzz and discussion along the way. Guerrilla marketing often involves the use of a quirky or bizarre device, such as an unusually shaped billboard, a peculiar magazine ad, or a video advertisement that doesn’t follow the normal formula.

Be prepared to serve as a point of contact for your team or potential customers with advanced questions about your product or service. Use campaign that encourages people to talk about your brand is a priceless thing, particularly if your business is yet to establish itself.