I've read somewhere (sorry I don't remember where) that Thai branch of Air Asia reported US$ 20 million loss for Jan-Jun 2004, so I guess the competition is really heating up and only the strongest (perhaps with major airline backing?) will survive.

The campaign is a response to Tigers Airways 1$ ticket for SIN-BKK, SIN-HKT and SIN-HDY. The competition is going to be more fierce as OX will resume BKK-SIN soon. (according to the newspaper's report)