What’s on your iPod? Lately spending time between David Allan Coe and David Gray

Pet peeve: E-mail overload

Greatest achievement: Over-marrying

Greatest disappointment: Nothing too bad yet, knock on wood

Fantasy job: Any "work" that can be done barefoot

Executive you most admire: Dick Ebersol

Business advice: Shut up and listen.

NBC’s
ratings have been nothing short of spectacular during the time McCarley rolled
out his marketing strategy. The result was a Super Bowl that set a viewership
record (which has since been broken), the most-watched Kentucky Derby in 20
years, and the most-watched NHL game in 37 years.

In each
case, McCarley worked closely with league partners to develop the campaigns.
Maintaining those strong partnerships has been a priority for NBC Sports’
executive team for decades, and one McCarley takes seriously.

“He has
taken on a much broader role in the industry, especially with our league
partners and top advertisers, that has enabled him to become one of the most
important executives in his field,” said NBC Universal Sports and Olympics
Chairman Dick Ebersol.

It’s
impossible to talk about McCarley without referencing Ebersol, the legendary
sports TV executive who has brought McCarley into his trusted inner circle.

Ebersol
refers to McCarley as “one of my closest confidants and most trusted advisers.
… He is one of the few leaders that truly touches all areas of NBC Sports. He
has been entrusted as a key steward of the NBC Sports brand that I hold very
close to my heart.”

A key
component of that brand is delivering large broadcast audiences through broad
promotion. McCarley clearly has been successful achieving that goal over the
last year.