Search engine optimization (SEO) is a well-known term in the online world. Everyone who hopes to make money through Google knows the importance of SEO as part of their online marketing strategies. According to Hubspot, 61 of online marketers admitted that both SEO and enhancing their organic presence make for their top 2 inbounding marketing strategies.

Simply put, SEO is the practice of making your website or blog rank high on search engines. When you rank high on search engines, it means your page will attract more visitors. Traffic is what brings the dollars to your bank accounts.

Search engines have guidelines that page optimization is based upon. If you followed these rules to the letter, you are said to have performed white hat SEO. Black hat SEO is the opposite of white hat SEO. It refers to deceitful and risky SEO tactics to improve rankings on search engines.

Here is a quick insight into the world of white hat SEO and what you need to know to optimize your page the right way.