[We’re trying something different and including this sponsored post from Oli Gardner, Co-Founder & Creative director at Unbounce, a sponsor for the Minneapolis launch of Lee’s book Optimize. You may know Unbounce as that clever service that gives marketers and marketing agencies an easy way to create, publish and test landing pages without IT or developers.]

As a digital marketing agency that does a substantial amount of consulting in the B2B Marketing space, we’ve paid a lot of attention to the topic here at Online Marketing Blog with tips posts and the recent B2B Marketing Innovation eBook we put together in partnership with MarketingProfs.