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**Cake can also be baked in two greased and floured 9-inch round baking pans. Bake at 350°F for 30 to 35 minutes or until wooden pick inserted in center comes out clean. Cool 10 minutes; remove from pans. Cool completely. Frost as desired.

HERSHEY'S RED VELVET CUPCAKES: Line about 28 muffin cups (2-1/2 inches in diameter) with paper or foil baking cups. Prepare batter as above; fill each muffin cup about 1/2 full with batter. Bake at 350°F about 20 minutes or until wooden pick inserted in centers comes out clean. Cool completely in pan on wire rack. Frost as desired. About 28 cupcakes.

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Ratings & Reviews

This is my go to recipe for a rich authentic red velvet cake! I make this for holidays and my birthday as a treat. I no longer need to order a custom cake! I use dark chocolate cocoa vice regular and it turns out great! Just use more red food coloring.

Posted 2/28/2015

I made this cake with my Grandaughters on Valentine's Day! After having the cake later that evening, The cake was very dry. I went back and reread the recipe incase we missed something! I wonder if there is an unintentional omission of oil or something to keep it moist. We all love Red velvet cake, so we'll keep looking.

Posted 2/17/2015

this is a good recipe. it is our family's go-to Red Velvet Cake recipe. we have enjoyed it for so many times now. we frost it every time we make it with Creamy Vanilla Frosting. Sooo good! :)

Posted 12/26/2014

OMG i'm so glad I came to know about this website. This makes me happy and everyone around me. Happy Baking

Posted 8/10/2014

Posted 2/5/2014

Posted 12/30/2013

Posted 11/27/2013

Posted 9/13/2013

Posted 2/21/2013

i love this i made 4 times i is so good wel,l i love hersheys.com its life partner

Posted 2/13/2013

Posted 12/30/2012

This red velvet cake recipe is a keeper! I actually used 2 ozs of red food coloring because one of the reviews said the color seemed alittle light. It came out really deep red..almost burgundy..which was really a pretty color....but the taste was sooooo amazing. The only thing I will do next time is use 1 oz of food coloring just like the recipe calls for. It is moist and totally amazing. I make a homemade cream cheese icing instead of the store bought icing. Great recipe! It is replacing my old red velvet recipe.

Posted 12/18/2012

Posted 12/5/2012

People say I make the best Red Velvet cake/ cupcakes ever. One person even asked me if I sold my soul to make my cake. What they don't know is I use this classic Hershey's recipe! I love it and would never make another recipe

Posted 11/20/2012

One of the best red velvet cakes I've tasted! Not very red, but tastes great and is a soft moist cake. I added 1/4 cup oil in the end. Makes it even softer! Delicious with cream cheese frosting

Posted 5/3/2012

I have made this recipe twice now and it is a delicious moist cake. Not as red as some red velvet cakes and does have more cocoa than other recipes which may be the reason. I frosted the cake with a cream cheese frosting. Definitely worth making and you will get rave reviews from all.

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