Based on DxO Labs' exclusive approach of prior calibration of equipment in its laboratories, DxO Optics Pro integrates many powerful tools for automatically processing RAW and JPEG images: precise optical and geometric corrections, intelligent optimization of exposure and contrast, preservation of colors and details. Its numerous presets can be adapted to photographers' personal tastes and will help them bring out the best in their photos in just a few clicks.

Thanks to PRIME (Probabilistic Raw IMage Enhancement) denoising technology, which analyzes the structure of RAW images in depth in order to differentiate between noise and fine details, DxO Optics Pro 9 offers a gain in image quality of up to one full stop over the best noise reduction algorithms currently on the market.

The exclusive DxO Smart Lighting feature optimizes the overall contrast of an image by intelligently adapting to its contents. This tool has been further improved in DxO Optics Pro 9, which now offers even more powerful highlight management: details that once were thought lost are revealed, even when the information is missing in the original RAW data, and colorimetric errors are minimized.

DxO Optics Pro 9's library of presets has been completely redesigned. Portrait, Landscape, Black & White, Single-shot HDR: the new DxO presets respond to different use cases that photographers frequently encounter, and are supplemented by "Atmospheres," a new set of creative renderings.

A new visual presets window makes it easier for users choose which preset to apply to their images by letting them preview thumbnails of the rendering effects prior to application.

The DxO Optics Pro interface has undergone another evolution, with a new workspace that highlights essential correction tools, optimizes vertical space, and reorganizes toolbars and palettes in an even more logical fashion. Further, it is now possible to access context-sensitive help directly in the correction palettes.

The Standard and Elite editions of DxO Optics Pro 9 for Mac and Windows are now available in the DxO Labs online store and at photo resellers at a special discount until 20 November, 2013.

DxO Optics Pro 9 Standard Edition will be £79 instead of £119, and DxO Optics Pro 9 Elite Edition will be £159 instead of £239. Photographers who acquired a DxO Optics Pro 8 license on or after 1 September 2013, are entitled to a free upgrade to version 9.