What Does Facebook Timeline Mean for Ecommerce Store Owners?

Facebook Timeline officially launched today, but won't be much use for ecommerce store owners - yet.

If you haven't heard of Facebook Timeline, it's essentially a newly designed profile page that puts focus on events from the past and a new jumbo sized image that will compliment your current profile pic.

So, what does Facebook Timeline mean for ecommerce store owners? Well not much really. A Facebook spokesperson said, "we are currently focused on Timeline for individuals and will consider how to make consistent experiences for Pages." That means if your online store has a brand page, you're currently out of luck. So even though my personal Facebook page will be sporting the new fancy layout, our Shopify Facebook account will remain the same. We'll just have to wait to see what Mark Zuckerberg has in store for brand pages.

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6 comments

Time wasted

December 16 2011, 07:28PM

What Does Facebook Timeline Mean for Ecommerce Store Owners?

Answer: Well not much really

This got to be the most worthless post ever

Kabbage Sean

December 19 2011, 01:58PM

Some posts are meant to generate conversation, and I hadnt even thought about what the Timeline feature could mean for eCommerce. More transparency for customers? Better customer trend tracking? Definitely some food for thought I’d say.

Kabbage Sean

December 19 2011, 02:30PM

Some posts are meant to generate conversation, and I hadnt even thought about how Timeline will be used by eCommerce. More transparency for customers? Better customer trend tracking? Definitely some food for thought I’d say.

Amrit Kaur

December 20 2011, 12:45AM

Still not satisfied with the time-line answer

Mark Hayes

December 21 2011, 03:50PM

Time Wasted: Sorry to hear that!

Kabbage: Exactly, I’m glad you feel that way! :-)

Amrit: Me neither – I really wish FB would tell brands if they’re planning on applying Timeline to them as well… or at least give us a timeframe on when they might have an answer.

Thanks for reading everyone! :-)

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