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PALO ALTO, Calif., April 8, 2013 (GLOBE NEWSWIRE) -- PARC, a Xerox company, announced it is hosting AllThingsD's Kara Swisher, United Talent Agency's Eric Kuhn, and The Brand Studio at United Talent Agency's Larry Vincent. With Swisher moderating, the trio will discuss the unique challenges of cultivating and managing a brand in today's social and digital media landscape. As leaders in one of Hollywood's most influential talent agencies, Kuhn and Vincent provide thought-provoking perspectives about the convergence of entertainment and technology in making or breaking a brand.

PARC Forum is held at the beautiful and historic Palo Alto Research Center in Palo Alto, California.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=17994

Everyone is invited to PARC Forum, taking place at PARC, on Thursday, April 11 from 5-6:30pm. Registration is optional, and the event is free.

More upcoming PARC Forums include:

4/25: "Enterprise Gamification–Exploiting People by Letting Them Have Fun," SAP's Mario Herger

PARC Forum is PARC's invited speaker series – and public platform – for exchanging insights and building relationships with leading experts in a variety of areas. Nobel Prize laureates, CEOs, industry-leading thought leaders, and other personalities have participated in the series since its inception. Many past PARC Forum videos are available at www.parc.com/forum and www.slideshare.net/parcinc.

About PARC

PARC, a Xerox company, is in the Business of Breakthroughs®. Practicing open innovation, we provide custom R&D services, technology, expertise, best practices, and intellectual property to Fortune 500 and Global 1000 companies, startups, and government agencies and partners. We create new business options, accelerate time to market, augment internal capabilities, and reduce risk for our clients. Since its inception, PARC has pioneered many technology platforms – from the Ethernet and laser printing to the GUI and ubiquitous computing – and has enabled the creation of many industries. Incorporated as an independent wholly owned subsidiary of Xerox in 2002, PARC today continues the research that enables breakthroughs for our clients' businesses.

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