Some of the highest paid athletes in all of sports are on their way to the Crescent City for the 2014 NBA All-Star game and 50,000 of their high-paying fans are coming too.

Some of the highest paid athletes in all of sports are on their way to the Crescent City for the 2014 NBA All-Star game and 50,000 of their high-paying fans are coming too.

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Updated: 6:29 PM CST Feb 11, 2014

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WEBVTT FOR THE 2014 NBA ALL STAR GAME.AND 50-THOUSAND OF THEIR HIGH-PAYING FANS ARE COMING TOO.WDSU NEWS REPORTER BLAKE HANSONTELLS US HOW YET ANOTHERHIGH-PROFILE SPORTING EVENT ISHELPING BRAND THEREGION AS A SPORTS MECCA... WITHTHE REVENUE THATCOMES WITH IT.nats from cab stand ON WHAT ISNOT THE MOSTPICTURESQUE OF DAYS ON ST.CHARLES AVENUE. nats from cabstand GREATER NEW ORLEANS SPORTSFOUNDATION WORKERS ARE PASSINGOUT FREE LUNCH.nats from cab stand A SMALL SIGNOF APPRECIATIONFOR CAB DRIVERS. WHO WILL BEFIRST AMBASSADORSFOR MANY OF THE 50-THOUSANDGUESTS EXPECTED THIS WEEKEND.you're getting not just the bestof the basketball world. you geta lot of entertainers that wantto come in and seetheir friends and just be partof new orleans TOURISM LEADERSEXPECT AN AROUND 90 MILLIONDOLLARIMPACT FROM THIS WEEKEND. ANDIT'S NOT JUST FROM YOURAVERAGE CROWD. MANY VENUES ANDRESTAURANTSARE ALREADY BOOKED FOR PRIVATEPARTIES. it's a blessing forbusiness for staff for everybodyADAM FLEEMAN IS GENERAL MANAGERAT WALK-ONS.nats PARTS OF THE UPSTAIRS AREALREADY BOOKED FOR PRIVATEPARTIES THIS WEEKEND. ANDFLEEMAN EXPECTS HIS 200-PERSONCAPACITY BAR AND RESTAURANT TOBE FILLED TO THE BRIM. WITHFOLKS STROLLING IN FROM THEFESTIVITIES SET-UP AT THEARENA...JUST A FEW BLOCKS AWAY.i'll have two extra bars on theoutside selling drinks andgetting the party started andthe transformation isnt justhappening here outside thearena. there will be jamfestover at theconvention center, pop up storesin the french quater . Tourismleaders hope that means thosevisitors will bespreading the wealth around theNBA all star impact will filterout to the other neighborhoodsbecause there is so much to seeinbywater, magazine street andmid-city AND WITH THE SUPERBOWL-- WOMEN'S FINAL FOUR -- AND NOWAND WITH THE SUPERBOWL --WOMEN'S FINAL FOUR -- AND NOWTHE SECOND NBA ALL-STAR GAME INSIX YEARS. SPORTS BARS ARE HAPPY-- GETTING A FRESH AND FREQUENTFLOOD OF CROWDS VISITING THESPORTS CITY... I couldn't beany happier and you know, themore the merrier IN THE CENTRALBUSINESS DISTRICT, BLAKE HANSON,WDSU NEWS.THE ALL-STAR JAM SESSION KICKSTHE ALL-STAR JAM SESSION KICKSOFF THURSDAY, ATTHE CONVENTION CENTER. IT'SOPEN FROM 4 TO 10 P-M,THURSDAYAND FRIDAY. AND IT'S OPEN ALLDAY SATURDAY AND SUNDAY. IT'SBILLED AS WALL-TO-WALLBASKETBALL FUN FOR ALL AGES:WITH SKILLS CHALLENGES. PLUSN-B-A AND W-N-B-A PLAYERSWILL BE ON HAND TO SIGNAUTOGRAPHS.

NBA All-Star game latest in string of events drawing crowds, money

Some of the highest paid athletes in all of sports are on their way to the Crescent City for the 2014 NBA All-Star game and 50,000 of their high-paying fans are coming too.