Saturday, November 13, 2010

'Tis the Season to Know Your Customer

We are into the heart of the holiday selling season! Although I am prepared as I can be for my tiny business, it always sneaks up on me. Preparations in July for year-end holidays just seem unnatural, but necessary!

The concept of "knowing your customer" has been introduced many times in this blog, as this is the heart of your business.

To make more sales, you must bring your product to your target customer - to where they work, play, and live. Through advertising and exposure direct to those who are interested, you eliminate the waste of effort and money.

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About Me

Hi Everyone! I am a long-time independent marketing communications consultant for small businesses, a self-representing jewelry designer, and entrepreneur! GalleriaLinda is my jewelry business brand that includes contemporary handcrafted beaded and sterling wire jewelry, vintage jewelry, and beads.
IndieCEO.blogspot.com is dedicated to all of you who are CEOs of your own independent business and is focused on the Indie Arts community.
GalleriaLindaShowcase.blogspot.com is my jewelry blog that gives a peek into the thoughts and studio of GalleriaLinda!