LinkedIn is the perfect way to help you grow your personal online brand, beyond just the company you work for, or the business you run – but who YOU are.

And people do business with PEOPLE, not only brands, so to get you started on adding some WOW to your Linkedin profile, or just snazzing up the LinkedIn profile you already created, let’s look at 5 simple things you can do with your LinkedIn profile that you might not have thought of.

One of the most important pieces of digital real estate on LinkedIn is the background image. It’s because it’s really the forefront of your profile and it’s something that’s going to really jump out and grab people’s attention about your brand.

Every second, two new members are joining LinkedIn. LinkedIn has become a real powerhouse social network just for professionals, with over 360 million members in over 200 countries. If you’re not taking advantage of LinkedIn marketing to its fullest, this is a really great opportunity for you to.

LinkedIn is an awesome platform for you to build your brand. I’m talking about your personal brand, which means you as a person, but also your company, your business, maybe that you work for, and everything that you believe in, and everything that you stand for. Gives you a really, really beautiful plate to serve everything that you want to be serving to people who want to learn more about you.

It’s just fascinating to see how many people have really upped their game on LinkedIn as LIONs, which they’re known as, which are LinkedIn Open Networkers. I’m a LinkedIn Open Networker and I have about 1,400 connections, a little bit more. I just love connecting with people because the more people that you connect with, the more opportunities are available for you, because you’ll be served up in search when somebody’s searching for you, for your industry, or what it is that you do.

In this episode, I review and give my key takeaways of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick on The Smarter Online Marketing Podcast

In this episode, I give you my book review of The Art of Social Media by Guy Kawasaki and Peg FitzPatrick. I share some of my key takeaways from the book, and how you can use it to rock it in social media!

To learn more about my new book Visual Marketing Secrets™: How to Use Smartphone Photography to Engage Online and Get More Customers, click here.

Everyone with a smartphone is familiar with the term “selfie,” but most people never thought of using their smartphone as a powerful visual marketing tool. With this simple step-by-step guide, you’ll learn how to captivate your audiences with smartphone photography and never miss an opportunity to market your business online again.