WHAT WE'RE GOOD AT

We are experts in finding intelligent life in a sea of text. Our sentoâ„˘ semantic technology can find patterns, identify issues, locate fans and detractors, unearth hidden insights -- making our clients and users more informed and more competitive.Â Â What does this mean in concrete terms?

Here are just a few quick examples ofÂ how we've applied our technology successfully.

Identifying emerging issues in tweets about a marketing campaign.

Using our sento concept extraction technology applied to real-time scenarios, we can quickly pinpoint emerging complaints in reaction to a TV ad, allowing the client to quickly respond via social media to alleviate the impact.

DETECTING SUSPECT CONTENT AND USERS FOR LAW ENFORCEMENT

USING OUR ADVANCED TEXT ANALYSIS METHODS, WE DETECT ANOMALIES IN CONTENT PRODUCTION AND MICROBEHAVIORS THAT POINT TO POTENTIAL THREATS AND CRIMINAL ACTIVITY. WE ALSO USED ADVANCED DATA MINING TO UNCOVER SUSPECT USERS.

Mining twitter for sentimentaround declarations made by a top-level politician.

Our sentoâ„˘ real-time discovery platform is made especially for semantic analysis in real-time. We also mine for sentiment on client's own text or harvest the messages for them in bespoke software solutions.

and then mining for "intent" and preference -- applying sentiment analysis and semantic analysis to determine brand preference, likelihood to visit a retailer and propensity to purchase a certain product during the biggest shopping day of the year.

Distilling over 6Â million tweets to find out what are the "key ideas"

that bubble to the surface when people talk about London in social media, and associating that with sentiment and emotion.

EXTRACTING HIDDEN INSIGHTS IN SURVEYS OF USERS FOR A LEADING U.S. MEDIA COMPANY

USING NLP, WE ANALYSE OPEN-END SURVEY RESPONSES AND APPLY COMPLEX DATA MINING TO EXTRACT CORRELATIONS (E.G. USERS WHO TALK ABOUT ADS ALSO TALK ABOUT PRICE), CREATE CLUSTERS OF USERS FOR BETTER SEGMENTATION (E.G. USERS WHO ARE LIKELY TO CHURN). THESE INSIGHTS ARE ALSO CORRELATED WITH SENTIMENT AND OTHER KPIS FOR EVEN RICHER INTELLIGENCE.

OUR ANALYSIS HELPS PHARMACEUTICAL COMPANIES IN PHARMACOVIGILANCE BY IDENTIFYING NEGATIVE DRUG EFFECTS EARLY, WHEN PATIENTS FIRST BEGIN DISCUSSING THESE ISSUES ONLINE, IN SOCIAL MEDIA OR OTHER DIGITAL CHANNELS.

Our technology is capable of answering countless business questions through text analysis. What questions do you need answered? Contact us and tell us all about them.