Do This Because It’s 7x Cheaper

There are actually three reasons local businesses need to market to past customers. We’ll start with that huge, titular reason:

1) Keeping Customers Is 7x Cheaper Than Getting New Ones

If you’re spending any money on advertising, you’re already living this statistic. You can retain the happy customers you already have at 1/7 the cost of trying to attract brand new people.

Do This: Get new business from your existing customers’ great reviews and glowing recommendations online. Customer Lobby helps businesses get more online reviews from happy customers, which is the best way to establish trust with your prospects today.

2) Repeat Customers = 65 – 80% of Revenue for Businesses

Customer Lobby has been working with local businesses in core service industries since 2008. In all this time, we’ve found that repeat business makes up a dramatic majority of revenue for businesses providing painting, plumbing/HVAC, window cleaning, carpet cleaning, auto repair, or home maintenance services.

If you’ve ever sent out holiday cards, magnets, calendars, email reminders, or anything similar to customers who used you before, you recognize the value of repeat customer revenue. That recognition is important, but it’s just the tip of the iceberg and doesn’t save your business from sinking.

3) Big Companies are Aggressively Poaching Your Customers

Today more than ever, big companies with bigger reach are aggressively trying to steal your customers. All. The. Time. You might get hit yourself. Companies like Groupon, Livingsocial, and Amazon are now selling services and gobbling up more real estate online every day.

Now more than ever, you need to remind existing customers that you’re the right choice for them – every time.

Do This: Get new insights into your business and your customers’ lifecycles in just 24 hours. Customer Lobby helps thousands of local businesses hold onto their customers to drive higher margin services.

This isn’t a one size fits all system that only hopefully works. We track everything. You see exactly what’s working to bring your customers back sooner and keep them coming back.