advertising campaigns

A poster for Spike Lee’s latest movie may be a ripoff. But it’s not the first time he’s faced accusations of unlawful design “appropriation.” Eighteen years ago, Saul Bass himself was pointing the finger. First, the latest incident. It began when an ad agency hired L.A.-based freelancer Juan Luis Garcia, whose poster design...

I’ve been fortunate enough to work with George Booth on three advertising campaigns, and he was even kind enough to design one of our cards of “Happy Holidays” past. Working with him opened vistas for me and redefined what collaboration should be all about. I’m going to focus on a two spot campaign we...

These are some of the real Mad men. They are fictional characters devised to sell products and make us men proud to be part of the consumer club. From J.C. Lyendecker’s Arrow Shirt man (top) of the 20s, to the Schweppes, Dobbs and Hathaway Shirt men of the 50s, to today’s Dos Equis’ “Most...

You may have been seeing a lot of the BRASIL logo lately. In 2014, Brazil will host the World Cup, and last July, the Brazilian Tourism Ministry (Embratur) embarked on a worldwide campaign aimed at tripling tourism over the next decade. The campaign, which includes videos, graphic novels, print, TV, and social media, including...