1. . To deduct an amount from the standard sales *price or *cost of a good, service, or *security In a trading context, discounts can be offered to customers for several reasons:
(i) as an inducement to purchase an item,
(ii) to encourage prompt payment, and
(iii) to generate customer *goodwill (definition 3).
2. To recalculate future cash flows in *present value terms. See *discounted cash flow analysis.

discount — dis·count 1 / dis ˌkau̇nt/ n: a reduction made from the gross amount or value of something: as a: a reduction made from a regular or list price or a proportionate deduction from a debt account usu. made for prompt payment or for payment in cash b … Law dictionary

Discount — Dis count , n. [Cf. F. d[ e]compte. See {Discount}, v. t.] 1. A counting off or deduction made from a gross sum on any account whatever; an allowance upon an account, debt, demand, price asked, and the like; something taken or deducted. [1913… … The Collaborative International Dictionary of English

Discount — Dis count (?; 277), v. i. To lend, or make a practice of lending, money, abating the discount; as, the discount for sixty or ninety days. [1913 Webster] … The Collaborative International Dictionary of English

discount — ► NOUN ▪ a deduction from the usual cost of something. ► VERB 1) deduct a discount from (the usual price of something). 2) disregard as lacking credibility or significance. 3) Finance buy or sell (a bill of exchange) before its due date at a… … English terms dictionary

discount — or discount rate [dis′kount΄; ] for v., also [ dis kount′] n. [&LT; OFr desconter, to count off &LT; ML discomputare: see DIS & COMPUTE] 1. a) a reduction from a usual or list price b) a deduction from a debt, allowed for paying promptly or in… … English World dictionary

Discount — can refer to: Discounts and allowances: reductions to a basic price of goods or services; Discounting: a financial mechanism in which a debtor obtains the right to delay payments to a creditor; Discount (band): a punk rock band that formed in… … Wikipedia