I’ve decided to start a series called 100 Things You Should Know about People. As in: 100 things you should know if you are going to design an effective and persuasive website, web application or software application.

Or maybe just 100 things that everyone should know about humans!

The order that I’ll present these 100 things is going to be pretty random. So the fact that this first one is first doesn’t mean that’s it’s the most important.. just that it came to mind first.