1) JBR is a 1.7 kilometres, 2 million square foot, US$2 billion dollar waterfront community of 40 beachside towers divided into 6500 housing units and completed in 2007 in an identical high rise post modern blend of Mediterranean and local Arabic architectural styles.

2] Located at the west end of the Jumeirah beaches on the Persian Gulf next to the Dubai Marina it is the largest one phase residential development in the world housing over 10000 residents in 36 residential towers and 4 hotels.

3) JBR is unique in Dubai as being the only original coastline beachside freehold apartment complex in Dubai available for sale to local residents and overseas investors.

4) JBR offers a choice of beach or marina side studios, 1,2,3,4, loft and duplex style apartments, penthouses, townhouses and even villas - all providing a beach resort lifestyle with swimming, surfing, sailing, scuba diving - all less than 5 minutes away from your home - and serviced by a series of luxury beach clubs located next to the 5 star resort hotels.

JBR is located in the centre of New Dubai's growth corridor in Marsa just past the entrance to the Jumeirah Palm on the beach side of the Dubai Marina - a matter of minutes from neighbouring communities such as Dubai Internet City, Dubai Media City, Emirates Golf Club and a collection of luxury beachside hotels.

JBR is about 20 minutes drive from Old Dubai and the Dubai Creek district and combines a beach resort lifestyle with cosmopolitan city living.

A new 14 kilometre tram line with 19 tram stations - the Al Sufouh Tram line - will link JBR, the Dubai Marina and other beachside communities such as the Madinat Jumeriah Hotel to the red line of the new Dubai metro at the Mall of the Emirates station just off Sheik Zayed Road.

This will integrate all of the beachside communities into the new rapid rail system due to commence service in 2009 - and professionals and managers residing in JBR and working in for example in FINANCIAL CITY [DIFC] would have a direct rail service to work and back.

The beach clubs are a traditional Dubai feature of great appeal to local expatriate employees who access the popular tourist facilities offered by the luxury beachside hotels - and have access to squash, tennis, dining, gym, fitness, and health club facilities in spectacular beachside settings like the above.

The JBR beach clubs have squash and tennis courts - gyms and heath clubs - and their own swimming pools if you prefer using a pool which is cooled with ice during the extreme Dubai summers - when the sea is uncomfortably warm.

Make no mistake about it - it is the beach park and beach clubs at JBR that create its essential beach resort character as both Dubai beach clubs and beach parks are among the most popular amenities with Dubai residents - and after shopping - perhaps the most important attraction for tourist visitors to Dubai who love to laze in the ever present sun and take a cooling dip in the clean blue sea or pool in between seafood salads and cocktails.

Indeed one of the great joys of an expatriate posting to Dubai is obtaining access to the Dubai beach clubs - and most senior management and professional employees are offered annual family membership as part of their salary package.