Inaugural Membership Event by The Premium Club: Conrad Hong Kong presents an exclusive culinary journey for The Premium Club members

February 27, 2014

HONG KONG, China – On 26 February 2014, Conrad Hong Kong showcased the signatures of each of its restaurants via a culinary journey exclusively for the Premium Club members at Lobby Lounge. Guests were able to sample Chefs’ recommendations from the Michelin-Starred Golden Leaf Chinese restaurants to Nicholini’s, the best Italian restaurant abroad. A selection of sweets and savouries that best represents the restaurants including Brasserie on the Eighth, Garden Café, Lobby Lounge and Cake Shop were presented to complete the dining odyssey in an evening at Conrad Hong Kong.

Thomas Hoeborn, general manager, Conrad Hong Kong, said, “We see it as an invaluable opportunity not only to reveal the gastronomic scene at the hotel but also to exchange ideas and learn from our regular patrons for elevating our standard and services.”

“Thank you for the continuing efforts and support from Conrad Hong Kong. Conrad Hong Kong is the first hotel of the Conrad Hotels & Resorts to launch the Premium Club loyalty program and has defined the bar for luxury dining. With an expansion plan to key destinations in Greater China and Mongolia, we trust the program will invite more foodies alike to enjoy the ultimate services and great food Conrad has.” said Janet Connolly, vice president, Operations HMC.

With great live jazz music and free-flow of divine wines, the evening was rounded up with a raffle draw for hotel accommodation and exclusive dining experiences on a high note.

Conrad Hong Kong partnered with Hospitality Marketing Concepts to launch the Premium Club that aims to recognize the elite gourmands of the hotel with an impressive range of benefits at Conrad Hong Kong as well as Hilton Premium Club hotels throughout Greater China and worldwide. From booking a stay with exclusive rates to indulging in the celebrated restaurant for a delightful meal, Premium Club members enjoy the greatest luxury of all. Premium Club privileges encompass a myriad of sophisticated dining, catering and on-site benefits including fitness centre, massage treatments, meeting venues and birthday rewards.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC (http://HMCloyalty.com), HMC is the world’s leading provider of outsourced database management and loyalty marketing programmes for premium hotel organizations. Our core competencies are the creation, implementation, management and marketing of custom-made programmes designed to drive incremental revenue and profits into each partner hotel.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT deployment, management and ongoing marketing and customer service. HMC serves two high-end clients – premier hotels and the members who subscribe to the hotel loyalty programs. The objective of HMC’s loyalty solutions is to help hotels increase bottom-line profit, through the recruitment and retention of repeat customers and lowering the cost of business via direct e-commerce channels. Member acquisition is primarily through outbound telesales; target members are managers and owners of small to medium-size business, professionals, and affluent lifestyle individuals.

HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world. CLUBHOTEL (http://clubhotel.com) boasts the largest variety of brands and independent properties around the world. The program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. Established in 1996, CLUBHOTEL has generated staggering results, representing tens of thousands of incremental room nights for participating hotels each year. VOILÀ (http://voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.