The day might come when all a driver has to do to change his tires is flip a switch. No more coming onto pit road for a set of four fresh Goodyears.

Not enough grip? Flip a switch.

The Epoch also boasts revolutionary tyre technology. Known as EAP (Electro Active Polymer), it allows the tread and even the shape of the tyres to be fundamentally altered simply by passing an electric current through the rubber.

This is achieved via the positioning of magnets on the hubs and within the wheel rims. It effectively allows the characteristics of the tyre to be altered at will, to suit different tastes and conditions.