About Us

When Suzi McCoy, owner of Garden Media Group, found her way to the green industry, it was love at first sight. Little did she know that her first lawn and garden client — The Conard-Pyle Company Star Roses and Plants — would steer her down an extraordinary path. Like everything else she does, Suzi embraced the journey with a fearless enthusiasm for adventure, and ultimately, it changed the very face of her business. She hasn’t stopped to look back since.

Team Members

Susan McCoy

Queen Bee

Katie McCoy Dubow

Creative Director

Stacey Pierson

Account Supervisor

Tracey Brown

Office Manager

James Hammond

Media Support Specialist

Jourdan Cole

Account Executive

Peggy Anne Montgomery

Account Executive

Jack & Millie

Office Pups

Team Members

Our idea generator, strategic planner and key buzz maker at Garden Media Group. Well known in garden-writing circles, she is active in Garden Writers Association of America, a member of the National Gardening Association, American Horticultural Society, Pennsylvania Horticultural Society, and a speaker in the field.

Prior to founding IMPACT in 1987, she worked in both agency and corporate marketing and public relations. Involved in both the business and non-profit communities, she graduated from the University of South Carolina with a Master's of Journalism, specializing in public relations and advertising.

Katie Dubow is creative director at Garden Media Group, a women-owned and run public relations firm specializing in the home and garden industry and celebrating its 30th year in business. Author of the annual Garden Trends Report, Dubow travels the world scouting and presenting garden trends to audiences from Italy to Chicago.

Dubow is a guest host on QVC for Cottage Farms, judge at the Philadelphia Flower Show, the inaugural recipient of the Emergent Communicator Award from the Association of Garden Writers, vice-chair of the Pennsylvania Landscape and Nursery Association, and an awarded member of the 2018 Forty Under 40 from Greenhouse Product News.

Previously, she worked at CBS Studios in New York City and was a public relations & marketing manager at Monet Jewelry. Katie received a degree in communications from Northeastern University where she was also a Division I rower on the crew team.

Dubow lives and gardens in West Chester, PA with her husband, two daughters, one dog, and six chickens. Find her in the garden with her children, practicing yoga or dancing to Zumba. Her goal is to convince people that brown thumbs can, in fact, be turned green.

Stacey is our most seasoned Account Supervisor with more than 15 years of experience in the lawn & garden industry. Building and maintaining strong relationships with the media and her clients is where she shines. As our green industry trade and product placement specialist, she works hard to grow brand awareness by increasing media exposure, launching new products, and making connections with key influencers in the garden, home, lifestyle and food industries.

Garnering top-notch results for her clients is her passion. She has secured national placements in Real Simple, Martha Stewart Living, Better Homes & Gardens, Cooking Light, Southern Living and Do It Yourself to name a few.

Stacey spends her spare time volunteering with the Penn State Alumni Association, The Grand Opera House of Wilmington and the American Cancer Society.

Joining us in 2006, Tracey Brown has expanded her role from office manager to include creative collaborator, travel agent and resident proofreader. Tracey’s “the glue” that holds us together, helping out wherever needed.

Her years of experience keeps the office running smoothly on a daily basis. Tracey’s love of numbers coupled with creative flare allows her to handle the books, support the staff and add creative input.

Tracey is the proud mother of three, loves to garden (even enjoys weeding, relishing in the quiet time!), sits on the Board of Oxford Church of the Nazarene and volunteers as the treasurer for both her church and the youth group.

James is our media support specialist and in-house webmaster. He manages our analytics, our website and handles all of our web design needs. With the ability to quickly pick up and learn new skills, he is always up for a challenge and ready to learn something new or solve a problem within the office. He is a dedicated team player, always willing to help out in a pinch while still remaining focused on the task at hand.

In his spare time you can usually find James digging through crates at local record shops and attending concerts.

Jourdan is an Account Executive at Garden Media Group. She is a digital marketing specialist with a knack for Pinterest. She specializes in creating digital content and expanding social media presence.

She graduated from Penn State University where she honed her journalism skills at The Daily Collegian. She received national recognition for her work as the newspaper’s opinion editor during the Fall semester of 2011. Prior to joining Garden Media Group, Jourdan worked for a line of community magazines and is well-versed in hyper-local media.

In her spare time she enjoys volunteering and taking Zumba classes. She’s a beginner gardener who has definitely killed a few plants, but knows a thing or two about heirloom tomatoes.

Peggy Anne has been working in horticulture for over 30 years with a background in native plant research, public relations and sales. She studied horticulture in the Netherlands where she raised a family and owned a sustainable landscape design business. She is a member and Fellow of the Garden Writers Association, and has written for numerous trade and popular publications such as; American Nurseryman, Better Homes & Gardens, Fine Gardening, Organic Gardening and PHS’s GROW Magazine and has appeared on the TV programs; Prairie Yard and Garden, Hometime and Growing a Greener World. She loves to cook, travel and share her garden with friends and family.

Our Vision Is Big: To inspire 320 million Americans to live a healthy gardening lifestyle 52 weeks a year

Our mission is simple: To instill a passion for nature and a love of gardening to all generations to improve environmental health and support human wellbeing.

To support our mission we partner with like-minded companies and people who want to grow their business by increasing the global love of gardening and appreciation for nature, drive stewardship of the Earth and help care for all things that grow.

Staying true to our core values for almost thirty years in business helps us create a company we're proud to run and where we are happy to work. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.

Suzi built her Philadelphia business from the ground up, specializing in general public relations for banks, hospitals, real estate developers and even racehorse trainers. It was the firm’s success with the American mushroom industry that caught The Conard-Pyle Company's attention.

It wasn’t long before CEO, Dick Hutton, enlisted IMPACT Marketing to help promote products for The Conard-­Pyle Co., which eventually led to firm’s involvement in the launch of the game­changing The KnockOut Rose.

Suzi quickly discovered this was a generous industry of ladies and gentlemen who shared their vast knowledge and were eager to help others succeed. She made a strategic decision to focus on gardening that opened doors around the world, attracting clients across the U.S.,Canada, Germany, France, Japan and Holland.
In addition to The KnockOut Rose, the firm has helped launch well­ known brands such as Endless Summer, Simply Beautiful and BrazelBerries, as well as helping extend the Wave Petunia brand.

With this wide range of client experiences, the PR firm had its finger on the pulse of the industry and released its first Garden Trends Report in 2001. Annual reports over the years have predicted such trends as outdoor living, edible landscaping and vertical gardening years before they hit mainstream.
Today, it has become one of the most widely read reports in the industry and a must read for those who want to stay ahead of the curve and influence consumer behavior.

The company planted its stake in the garden industry and began doing business as Garden Media Group in 2002.
Garden Media's clientele reads like a Who’s­ Who list of garden celebs — Costa Farms, Ball Horticulture Co., Longwood Gardens, The Philadelphia Flower Show, Urban Outfitters’ terrain, The Espoma Organic Company and The Royal Horticultural Society.

Suzi welcomed her first employee, daughter Katie McCoy Dubow, back to the business in 2011 after a stint with CBS television and Liz Claiborne in New York. Suzi first hired six­-year-old Katie to stuff and stamp envelopes. Now, Katie is the creative director and a senior account supervisor for the group. Now, a third-­generation, Suzi’s granddaughter, Quinn, occasionally joins them at the office, as well.

Today Garden Media is one of the top 10 public relations firms in the Philadelphia region and the top marketing communications and PR firm in the lawn & garden industry. We know this industry inside and out, and people know us, from the top media to garden center owners to horticultural breeders.
Our track record proves we add tremendous value to our clients. We have a wealth of contacts and knowledge, so we are efficient. And we love the work, so we are effective. And we open lots of doors!

As we look to the future, we continue toward our goal of inspiring 320 million Americans to live a healthy gardening lifestyle 52 weeks a year. We have made a name for ourselves in a dynamic industry by evolving, taking risks and developing innovative methods to grab the attention of top tier media and major influencers and gain the hearts of many customers for clients. Cheers to the next 30 years!

Careers

Love Coming to Work Every Day

Why Garden Media?

You'll join a team of hard-working, intelligent, creative and really fun people. As part of the Garden Media team you'll deliver the best experience possible to our clients and network with key influencers rooted in the home and garden industry. We like to take risks and challenge this ever changing industry and are always searching for the magic to make our clients stars. And like a beautiful garden, we are dedicated to helping you blossom and, in turn, empowering you to help us flourish as a company.

Public Relations Internship Program

At Garden Media Group, we promise you won’t be making coffee during your internship. Instead, you’ll dig in and get a lot of hands on experience writing press releases and blogs, pitching stories, building media lists, coordinating media placements, learning social media marketing and creating a portfolio. We offer summer, fall and spring PR internships to rising college juniors or seniors and on occasion, recent graduates.

Interested? Please introduce yourself by submitting a cover letter, resume, and writing sample to Katie Dubow. Applications are reviewed year-round, and candidates being considered will be contacted for a phone interview to begin the evaluation process.

We look forward to helping you grow! Don't take our word for it, see what our past interns say about Garden Media!

Alexandra Tett

During my time interning at Garden Media Group, I was offered every available opportunity to learn about the PR industry. I was set up for success from day one with an enthusiastic, knowledgeable office team. Everyone at Garden Media is there to offer guidance, support, PR, and gardening knowledge. It has been the most valuable experience of my career.

Jill Swartzentruber

My time at Garden Media Group really launched me into the competitive internship playing field. I was able to walk away with more writing samples and professional experience than any of my peers. I would not be where I am today without GMG.

Erin Dunne

My time interning at Garden Media Group helped me learn Public Relations from a cohesive business model, while instilling in me the confidence I needed as I approach the career field. Through GMG I was able to expand my working portfolio and learn the business hands on in a great environment.

Courtney Kates

Interning at Garden Media has been the most valuable experience of my college career. I am given such a wide range of responsibilities which provides me with the opportunity to learn about many different aspects of public relations.

Lauren Grow

Garden Media Group provided me with the skills and industry knowledge that I needed to better prepare myself for a future in the public relations industry. What better place to ‘grow’ professionally than a in beautiful office alongside smiling coworkers.

Giving Back

From supporting cancer research to helping the local community build a dog park, the staff at Garden Media gives back. And, we inspire and support our staff to be active in their communities as leaders, volunteers and financial contributors.

We have a long history of community involvement. For almost 20 years, we have sponsored the Relay for Life in Wilmington, Delaware. We support horticultural organizations, land conservancies and sustainability projects in our efforts to be good stewards of Mother Nature. We are active members of various business, civic and church boards.

Our interns learn the value of giving back, too. They build awareness and raise funds as they learn to lead an account for a pro bono nonprofit project, including food cupboards, community concerts and mission trips, to name a few.

We believe in good karma. When we act with good intentions, we believe we create more success and happiness in the world, in our business and in our lives.