Well, you can’t say that Sony isn’t trying. Launching their new 4 minute super preview of Marc Webb‘s “The Amazing Spider-Man” they boldly proclaim it’s the most anticipated film of the summer. Well, maybe behind “Prometheus” and “The Dark Knight Rises.” But we will say this latest trailer is probably the best of the lot yet, giving a strong sense of the tone that we can expect from the movie.

The preview opens up with an extended look at a set piece set on a bridge with Andrew Garfield‘s Spidey saving a bunch of cars from plunging into the bay thanks to the Lizard (Rhys Ifans). It’s a pretty effective kickstart, but is it just us, or does Peter Parker remove his mask while he’s suited up all the time. He doesn’t seem too concerned about keeping his identity secret. Anyway, from there it’s a hodgepodge of old footage and bits and pieces of new scenes put together, that thankfully is a bit more grounded than the goofier tone of earlier trailers and actually looks like it will at least deliver an measured balance between humor and drama, without the emo theatrics of Sam Raimi‘s movies. Also, it’s probably too early to say, but Garfield looks way more engaging than Tobey Maguire in the same role, though the fact that he’s not a sadsack certainly helps.

So, “most anticipated”? No, but this should put the movie back on the radar. Anyway, watch for yourself below followed by a image recently tweeted by Marc Webb. “The Amazing Spider-Man” opens on July 3rd.