Marking its first pre-fall collection, Coach’s new campaign is sure to give you a case of serious bag envy. Photographed by Steven Meisel, models Imaan Hammam, Rianne van Rompaey and Lexi Boing appear in the advertisements where the Stuart Vevers designed bags are front and center. Captured in the back of an automobile, the girls are clad in a mix of luxe, furry coats and knit separates. For bags, the rose appliquéd ‘Dinky’ crossbody and patchwork embellished ‘Varsity’ make an appearance. The images were shot on location in Red Hook, Brooklyn, New York.

FLASHBACK: COACH CAMPAIGNS

An image from Coach’s fall-winter 2014 campaign

Since being named Coach’s creative director in 2013, Stuart Vevers’ vision for the Coach woman has become clear with not only his elegant yet laid-back designs, but also the official brand campaign images. Captured by Steven Meisel each season, the Coach woman has an air of downtown cool in the advertisements. Check out past campaigns below.

Fashion, as an industry, takes itself very seriously. When designers try to have fun, they often lose their footing and go full-on into kitsch that just doesn't feel very luxurious; designing pieces that feel both playful and expensive is harder than simply going whole-hog into the obvious trappings of high aesthetics. Since the arrival of creative director Stuart Vevers, Coach is one of the few brands that consistently finds a way to strike a balance between humor and splendor.

That stays true with the brand's upcoming Pre-Spring 2017 collection, which we previewed yesterday at the brand's Manhattan showroom. For the upcoming line, Vevers uses the brand's popular bags, like the Rogue and Saddle styles, to explore the intersection of punk and Americana. He's also added a few of the cartoon references that have become one of the brand's signatures; this time, it's old-school renderings of Felix the Cat.

Take a look at our exclusive photos of the bags below and let us know what stands out to you!