CONEY ISLAND, N.Y. — ProPhase Labs recently announced that its Cold-Eeze Cold Remedy will sponsor a New Jersey television personality to help raise money for Camp Sunshine, a retreat in Casco, Maine for kids with life-threatening illnesses and their families.

On Jan. 1, "Jersey Shore" star Vinny Guadagnino will take the plunge as part of the annual Coney Island Polar Bear Plunge New Year’s Day event.

This is Vinny’s second year doing the Polar Bear Plunge, ProPhase noted.

PediaCare Cold & Flu Hydration introduced

TARRYTOWN, N.Y. — A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

Prestige Brands Holdings announced the launch of PediaCare Cold & Flu Hydration, designed to ensure children get needed fluids and electrolytes. The product replenishes nutrients lost from illness and provides immune-boosting antioxidants, with less sugar than sports drinks, soda and juices.

"When a child is ill, they can lose necessary vitamins and minerals that help keep them hydrated," PediaCare senior brand manager Carol Bishop said. "PediaCare Cold & Flu Hydration helps keep a sick child hydrated by replacing the lost fluid and electrolytes without the added sugar of other drinks while also providing antioxidants."

New tablet eliminates, not masks, bad breath, creator says

The breath tablet InFresh promises to "systematically eliminate" bad breath rather than masking it, as other products do. The product is a concentrated tablet that uses chlorophyll to eliminate the causes of bad breath, creater Elias Chavando said. Chavando came up with the idea in 2000 and worked with physicians and homeopathic product experts to develop it.

"If you’re looking for a mint-flavored candy, this is not for you," Chavando said. "If you’re looking for a cure, this is for you."

The tablet is made with a formula of chlorophyll-rich greens, such as alfalfa, parsley, wheatgrass and mint called Formula Seven. Chavando said the flavor takes some getting used to, but "after a couple of uses, our customers are hooked and keep coming back for more."

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