Since the 26th Amendment decreased the voting age to 18 in 1971, the symbol of the voting booth has gone through a period of transition. It no longer represents exclusivity and instead has become a ubiquitous element of American adult life.

Front and Center's report illustrated how Pure Michigan was a successful effort to rebrand the state but Eight Forty-Eight wondered about a brand for the entire Great Lakes region. Jeff Leitner and Howell J.