Thursday, November 01, 2007

Liverpool has been named as the host city for next year's MTV Europe Music Awards.

The fifteenth annual awards - this year's are held tomorrow (Nov 1) in Munich, Germany - will broadcast live across the world from the city's state-of-the-art Echo Arena on November 6, 2008.

"It's fantastic to be back in the UK and it is only natural that Liverpool should host the 2008 awards," said Richard Godfrey, svp of content and and music at MTVNI. "Not only is it the European Capital of Culture next year but the influence of its rich music heritage is still felt today."

The event will be the flagship for a year of "significant brand-associated events for music, kids and comedy" for MTV Networks UK.

"As well as Europe's biggest music awards ceremony, Nickelodeon's Kids Choice Awards will return in October and there will be a series of large-scale Paramount Comedy events starting with the Edinburgh Festival," explained David Lynn, evp of MTV Networks UK and Ireland.

This marks the third time the EMAs have been held in the UK, following the 1996 awards in London and Edinburgh's hosting of the 2003 awards.