Facebook Marketing

It’s in the news everywhere. Facebook recently tweaked its News Feed algorithm to allow for more timely and relevant news. But as you might have already experienced, due to this decision, the organic reach of your posts will gradually decline over time.

Last month, a quite promising book was published. Its title is “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. I haven’t read it yet, however, other than the five “secrets” mentioned in the book -passion, purpose, people, product & partnerships- I would add a fairly obvious one:

I‘ve never been to Berlin, at least not yet. Therefore, since I don’t have any personal recollections, the first things that come to my mind when someone mentions this city, are JFK’s “Ich bin ein Berliner”, the movie “Wings of Desire” and, rather predictably for those who are well acquainted with my musical tastes, “the…