18 Leaders Who Put the Femme in Phenomenal

Risk takers. Storytellers. Leaders. The Direct Marketing News 2014 Marketing Hall of Femme honorees stand out not only for the success of their marketing strategies, but also for their outstanding leadership.

Their inspiring stories are ones of dynamism, decisiveness, and determination. Their approach to marketing—and business—is to be fearless, supportive, and engaging: to take risks and challenge the status quo; to hire talent who can fill their shoes, give them the resources to succeed, and then get out of their way; and to focus always on what's meaningful to the customer.

These methods have yielded measureable results—from revenue growth to increases in customer engagement. Read on to learn to the success secrets and leadership strategies of this group of exceptional female marketing chiefs.

—Ginger Conlon

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Frances Allen
EVP, Chief Brand OfficerDenny's Corp.

"Just like we need to understand our brand DNA, people need to understand their own DNA."