While Instagram is not an SEO-friendly platform, taking these extra steps will help your Instagram profile and posts turn up in search results when similar brands will likely be invisible. We recommend working these steps into your process to give your Instagram profile a boost in visibility:

Visual Search, as very well defined it Purna Virji in a conference, is the ideal and only way of searching for something when we don’t even know how to name it. Using a metaphor, any Visual Search engine is a sort of Shazam for images. Visual Search, like Voice Search, wouldn’t be possible without Machine Learning, and it is based on image recognition algorithms.

We have the largest human focus group in the world, curating content into boards.

“We’re 250 million people, not 2 billion. It’s really looking at the intent. You’ll find platforms with much larger audiences, but they’re not there to engage. We’re a smaller audience size, but people are there with intent.”

Hans van der Meulen's insight:

Binnen zoekmachinemarketing groeit 'visual search' razendsnel. Een van de voorlopers is Pinterest, volgens henzelf: "the largest human focus group in the world, curating content into boards."

With more than half of U.S. online shoppers starting their product searches on Amazon today, Google is at a disadvantage in understanding their purchase behaviors in detail.

It doesn’t have the data intelligence that Amazon has in terms of what products were actually bought, when those transactions occurred, what journeys the shoppers took in purchasing their final selections, and what other products were added to shopping cart before the final check-out.

Local listings are growing and demand attention. Do some searches for your category terms. Are local listings being shown? If so, are you included in those listings? These are ranked in two ways:

1. The distance of the location to the searcher2. The validity of data across platforms – this is the one you can control.

Keep a close eye on Google’s changes. Google has been very active in staying ahead of consumer expectations and technology. This includes switching to mobile indexing and launching new tools for Google My Business, among other items. This requires focus and planning for businesses to adopt these changes and stay best-in-class.

Hopefully, you can see how SEO and UX go hand-in-hand in creating a successful website experience for both your human visitors and the search engines.

But what do you think? Do you think of your site’s users when you are creating content? How do you work with your design team to ensure that your site makes for a great mobile experience for your users? What is your balance between SEO factors and UX factors?

The collaboration is Wal-Mart’s latest attempt to match the convenience of Amazon, which quickly delivers a bigger online selection and has a dominant line of voice-activated Echo speakers that play music, turn on air conditioners and handle shopping orders. Wal-Mart is teaming up with Google to keep its customers from moving to Amazon through these devices.

For Alphabet Inc.’s Google, the partnership is a boost for its Express shopping app and website, which have also struggled to compete with Amazon. Google is dropping its membership fee for the service. It previously charged $10 a month or $95 per year. The purchase histories of Wal-Mart shoppers will help Google make personalized recommendations, a key feature needed to make voice-activated shopping convenient.

Visual Search is an emerging technology. It’s still risky to rely on it for your core strategy, but in terms of adding to your portfolio and getting ahead of the wave, it’s something well worth looking into.

As time goes by, it’s likely that it’ll be a prominent part of Facebook’s advertising and Marketplace systems, and integrating your catalogue with the social media frontrunner is unlikely to be a bad option to begin with.

The same applies to Pinterest. Ensuring your product is well-visualised and positioned somewhere on the image-sharing platform means that users are more likely to come across it.

If you’re keen to get stuck in fully, however, Slyce (and companies like them) are a good place to start.

As you probably know, 72 dpi is a standard resolution for images and website development. Keep that in mind. You don’t need to upload a 300 dpi image in most cases because you want the image size to be as small as possible so it appears quickly. Users will appreciate it and search engines will favor pages that load fast.

Link building is the process of attracting links back to your web pages from external websites. Each link earned is equivalent to a vote in your favor that is considered when search engines rank your pages.

So what are you missing if your marketing mix is exclusively either search or social?

Those running only search campaigns are relinquishing access to the full breadth of lead volume associated with those who haven’t expressly searched for a pain point they face. They also face a mature landscape of adept marketers in their competition, who have driven click costs near their low-margin equilibrium (or higher in some cases).

Those relying exclusively on social miss out on the follow-on search traffic of those seeking to continue the relationship they started (and paid for) on social. This search traffic, both general and brand-focused, can be extremely efficient and much appreciated by sales teams.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.