A video-focused buyer’s journey using YouTube and Vidyard [Infographic]

When you think “video platform,” what’s the first thing that comes to mind? Chances are you think back to where you watch the most videos: YouTube.

Did you know that meme-filled site also just happens to be the second largest search engine in the world (next to Google)?

Put like that, It makes sense that it’s top of mind when it comes to all things video.

There are plenty of advantages to using a platform like YouTube (SEO and interactions, just to name a few) that help you generate more awareness, but YouTube can’t help you convert those interactions into loyal customers. That’s where a <span class="glossaryLink cmtt_Video for Business" data-cmtooltip="

Video Marketing

Video in the marketing process can be used as a lead generation tool, as a method of building awareness and thought leadership, or as a content tool to grow or nurture a lead base.