Challenge 25

Here at Boulevard we operate a challenge 25 door policy.

If you are lucky enough to look under 25 you will be asked to prove you are over 18

Challenge 25 is a scheme that encourages anyone who is over 18 but looks under 25 to carry acceptable ID when they want to buy alcohol or enter a licensed premises. Challenge 25 builds on the Challenge 21 campaign introduced by the British Beer and Pub Association, who represent the beer and pub sector, in 2005. It’s now run by the Retail of Alcohol Standards Group, which represents alcohol retailers.