TED Talk: Choice, Happiness, and Spaghetti Sauce

Are you looking for your daily dose of interesting information? TED Talks are a great way to learn while being entertained. They are more interesting than reading a scholarly article, so we love to watch them during our lunch break to get us motivated for the last half of the day.

This short TED Talk is awesome! One of the first things that drew us towards it was the title “Choice, Happiness, and Spaghetti Sauce.” We just had to know where the spaghetti sauce came into play. We aren’t going to spoil that part for you, but it may just change your perspective on how you look at your favorite kinds of tomato sauce.

This TED Talk goes a long with marketing research and how you may be asking your target market the wrong questions. This happened to Pepsi when they were trying to make a sugar free version of the cola. In today’s world we are not just interested in finding out one thing with research even if that is what we think we want. It is essential to get new perspectives on marketing research and that is exactly what this TED Talk does.