We understand and keep up with the perpetual motion of today’s global public. We reflect the voice of the public, at every important decision a company makes. Board level. Brand level. Reputation level. We help our clients communicate not just what they do, but what they stand for. At H+K, we have global reach with local knowledge. Our approach is rooted in purpose and behavioural science and focuses on creating engaging content that will connect with the audience across owned, earned, shared and paid channels. Everything we do is underpinned by data and insights and brought to life by our exceptional talent.

Our London office is home to more than 300 creative strategists, content creators, and storytellers and houses our first Global Center of Creative Strategy, which embraces the ever-changing communications landscape.

Driven by our purpose to inspire creative and curious conversations, the center helps brands and the public communicate to build better outcomes for everyone. H+K London is structured around sectors to deliver deep industry knowledge combined with specialist areas of ideas and strategy, content creation and publishing. We also have dedicated experts in public affairs, issues and crisis, behavioural insights, employee engagement and branding.

Our mission is to create conversations, content and campaigns that pique curiosity and inspire desire, that turn mundane products into world-famous brands.
The Consumer-Packaged Goods team does it by understanding our audiences and their motivations — what influences them whether online, shopping or swiping — and by putting purpose at the heart of everything we do. Whether it's shave care, home care, or fabric care, we care about telling your brand’s story, creating connections that convert to sales, and building your brand and your business.
If you are in the fast-moving consumer goods sector and are tired of hearing that your brands are ‘low interest’, please know that we’re interested and would love to hear from you.
Learn more.

The energy and industrial sectors are confronting many challenges to their “licenses to operate” in the economic, social and political arenas.
Our Energy + Industrials team has an extensive track record in delivering high-profile report launches, profile-building, stakeholder engagement and awareness campaigns, as well as a deep understanding of influencers in the energy and industrials sector, from journalists to think tanks.
Clients include public and urban transport companies with specialism in light rail, trams and buses, companies involved in the creation of the infrastructure for low carbon vehicles, in the promotion of alternative low carbon vehicle technologies, and for major automotive manufacturers.
Learn more.

Our FPS team — comprising specialists with corporate, public affairs and consumer experience — make up the most experienced professionals in these industries, and understand the various situations and stakeholders in which the client must engage.
We help our clients – ranging from banking and insurance to regulatory bodies and recruitment – to build their profiles as industry experts, and develop programmes that balance business commitments with business development activities. We employ a data-driven approach to create successful campaigns that can reach any stakeholder group.
Whether our clients need to sell their message via media relations, digital communications, public affairs or communicate in a crisis, we have the specialists to make this happen.
Learn more.

From fashion and travel to entertainment and consumer electronics, our Retail + Leisure specialists focus on creating an emotional connection with the consumer; why should they care about that brand or cause, and why should they pick it over another.
We create smart, culturally relevant and purpose-led campaigns that drive true brand preference, whilst also delivering business results, whether that’s the successful launch of a new product, driving online traffic, stealing market share, or increasing footfall.
Enabling online conversations, engaging audiences, and endeavouring to better understand consumers are all fundamental to what we do. We use our network of influencers to not only endorse, but also live these ideas, ensuring maximum credibility, hype and following.
Learn more.

With an ever-increasing focus on the UK’s diets, obesity levels and lifestyle habits, it has never been more important for food brands to build trust and transparency with their consumers, not only about the nutritional value of their product, but the ingredients they use and how they are sourced.
Our Food + Drink team have the experience, passion and industry knowledge to navigate the vast food and beverage landscapes to help our clients build relationships with the consumer, cultivate brand loyalty among "allies" and tell their stories effectively.
We are experts in delivering campaigns that generate ‘traditional’ column inches which are supported by bold influencer programmes that drive relevance and authenticity for brands.
Learn more.

Sport is a universal passion. In any country and in any language, sport inspires like nothing else. At H+K London, we live and breathe this same passion, and bring it to our award-winning campaigns.
We’ve been behind the biggest campaigns, sponsorships and events in sport for the past two decades. The biggest brands in sport, including adidas, Gillette and HSBC have trusted the marketing and communication experts at H+K to make their campaigns famous by creating and delivering some of the industry’s most celebrated and pioneering work.
From the biggest events (Olympic Games, FIFA World Cups, Rugby World Cups, Wimbledon) to the biggest names (Lionel Messi, Novak Djokovic, Jessica Ennis-Hill) we are always at the heart of the action.
Learn more.

Technology is in everything we see, everything we do, everything that is our future. We believe in the impact of technology – the power it unleashes when it’s added to our lives. How it can change businesses, societies and economies.
We are an eclectic mix of specialists who share a passion and curiosity for how technology is changing our world for the better. We understand technology eco-systems, consumer and business audiences and the power of the influencer. We believe in making complex technology simple – sharing its benefits to the world.
Using influencer strategies, content and publishing, we focus on the human message rather than ‘bits and bytes’ to communicate what happens when you add technology to everyday life.
Learn more.

Health connects us all. Whether we are well or sick, our health — and that of our loved ones, our community, and the world — is the backdrop of our lives. To us, patients are people first.
As communications and advocacy specialists, we challenge ourselves to remember that we’re privileged to engage with people at some of the most personal, difficult and inspiring times. Our aim is simple: to work collaboratively as well as create campaigns and content that improve people’s lives.
Working closely with H+K SMARTER, our behavioural insights team, we take what we learn from patients, families, loved ones, and healthcare professionals to make content and programmes tailored to the needs of the people they are designed to help.
Learn more.

Local Expertise

Our mission is to create conversations, content and campaigns that pique curiosity and inspire desire, that turn mundane products into world-famous brands.
The Consumer-Packaged Goods team does it by understanding our audiences and their motivations — what influences them whether online, shopping or swiping — and by putting purpose at the heart of everything we do. Whether it's shave care, home care, or fabric care, we care about telling your brand’s story, creating connections that convert to sales, and building your brand and your business.
If you are in the fast-moving consumer goods sector and are tired of hearing that your brands are ‘low interest’, please know that we’re interested and would love to hear from you.
Learn more.

Energy + Industrials

The energy and industrial sectors are confronting many challenges to their “licenses to operate” in the economic, social and political arenas.
Our Energy + Industrials team has an extensive track record in delivering high-profile report launches, profile-building, stakeholder engagement and awareness campaigns, as well as a deep understanding of influencers in the energy and industrials sector, from journalists to think tanks.
Clients include public and urban transport companies with specialism in light rail, trams and buses, companies involved in the creation of the infrastructure for low carbon vehicles, in the promotion of alternative low carbon vehicle technologies, and for major automotive manufacturers.
Learn more.

Financial + Professional Services

Our FPS team — comprising specialists with corporate, public affairs and consumer experience — make up the most experienced professionals in these industries, and understand the various situations and stakeholders in which the client must engage.
We help our clients – ranging from banking and insurance to regulatory bodies and recruitment – to build their profiles as industry experts, and develop programmes that balance business commitments with business development activities. We employ a data-driven approach to create successful campaigns that can reach any stakeholder group.
Whether our clients need to sell their message via media relations, digital communications, public affairs or communicate in a crisis, we have the specialists to make this happen.
Learn more.

Retail + Leisure

From fashion and travel to entertainment and consumer electronics, our Retail + Leisure specialists focus on creating an emotional connection with the consumer; why should they care about that brand or cause, and why should they pick it over another.
We create smart, culturally relevant and purpose-led campaigns that drive true brand preference, whilst also delivering business results, whether that’s the successful launch of a new product, driving online traffic, stealing market share, or increasing footfall.
Enabling online conversations, engaging audiences, and endeavouring to better understand consumers are all fundamental to what we do. We use our network of influencers to not only endorse, but also live these ideas, ensuring maximum credibility, hype and following.
Learn more.

Food + Drink

With an ever-increasing focus on the UK’s diets, obesity levels and lifestyle habits, it has never been more important for food brands to build trust and transparency with their consumers, not only about the nutritional value of their product, but the ingredients they use and how they are sourced.
Our Food + Drink team have the experience, passion and industry knowledge to navigate the vast food and beverage landscapes to help our clients build relationships with the consumer, cultivate brand loyalty among "allies" and tell their stories effectively.
We are experts in delivering campaigns that generate ‘traditional’ column inches which are supported by bold influencer programmes that drive relevance and authenticity for brands.
Learn more.

Sports Marketing + Sponsorship

Sport is a universal passion. In any country and in any language, sport inspires like nothing else. At H+K London, we live and breathe this same passion, and bring it to our award-winning campaigns.
We’ve been behind the biggest campaigns, sponsorships and events in sport for the past two decades. The biggest brands in sport, including adidas, Gillette and HSBC have trusted the marketing and communication experts at H+K to make their campaigns famous by creating and delivering some of the industry’s most celebrated and pioneering work.
From the biggest events (Olympic Games, FIFA World Cups, Rugby World Cups, Wimbledon) to the biggest names (Lionel Messi, Novak Djokovic, Jessica Ennis-Hill) we are always at the heart of the action.
Learn more.

Technology

Technology is in everything we see, everything we do, everything that is our future. We believe in the impact of technology – the power it unleashes when it’s added to our lives. How it can change businesses, societies and economies.
We are an eclectic mix of specialists who share a passion and curiosity for how technology is changing our world for the better. We understand technology eco-systems, consumer and business audiences and the power of the influencer. We believe in making complex technology simple – sharing its benefits to the world.
Using influencer strategies, content and publishing, we focus on the human message rather than ‘bits and bytes’ to communicate what happens when you add technology to everyday life.
Learn more.

Healthcare

Health connects us all. Whether we are well or sick, our health — and that of our loved ones, our community, and the world — is the backdrop of our lives. To us, patients are people first.
As communications and advocacy specialists, we challenge ourselves to remember that we’re privileged to engage with people at some of the most personal, difficult and inspiring times. Our aim is simple: to work collaboratively as well as create campaigns and content that improve people’s lives.
Working closely with H+K SMARTER, our behavioural insights team, we take what we learn from patients, families, loved ones, and healthcare professionals to make content and programmes tailored to the needs of the people they are designed to help.
Learn more.

Thanks to our integrated approach, we are able to ensure that each and every sector team includes the right mix of specific expertise. This allows us to deliver the right messages to the right people, and at the right time and place.

We understand that our clients today have more ways to communicate, influence, and engage with their audiences than ever before.

H+K brings fresh thinking to every situation, while keeping in mind the importance of fundamentals. We have the fullest and deepest range of services possible, which we are able to draw on in realising our clients’ objectives. Alongside the breadth and depth of our core services, we add a carefully selected range of valuable specialties. This strategy gives clients a total solution, delivered seamlessly under one roof.

In our world of connectivity, reputation has never been more vulnerable. This is especially true in the cyber arena, where the implications of a crisis are costly — in terms of dollars, and also the potential reputational impact on an organization. H+K draws on our expertise, deep experience, and best practices gleaned from direct experience with high-stakes cyber incidents to help organizations effectively navigate the challenges of an incident and prepare diligently for the situations they could face. While the details of every data breach are different, we have seen that the life cycles are remarkably similar: Cyber Incident Services + Cyber Preparedness Audit + Training & Simulation + Cyber Incident Planning + Proprietary Tools + Global Coverage + Emergency Response + Reputation Recovery. The circumstances are undeniably daunting, but there are concrete steps an organization can and should take in anticipation of an incident.

We believe that brands with a purpose that customers understand and trust are more valuable. These brands have employees that live and breathe their purpose through every touch point with customers or clients. Their strong employer brand attracts talented people with their own sense of purpose, who actively contribute to their culture, which in turn guides their strategy and decision-making. They contain networks of advocates who take every opportunity to innovate, share, and interact both internally and externally. The most successful businesses trust that their people want to do the right things, and know the right things to do. And they give them space to make things happen. Our People + Purpose team helps our clients to join up the dots between brand and internal culture, so that their businesses grow from the inside out.

All kinds of things drive rebrands, including changing audiences, cultural shifts, a new CEO and new markets. We create brands for all kinds of people. We’ve rolled our rebrands at petrochemical companies, run change programs at estate agencies and revamped all kinds of startups and SMEs in between. We pin down where you are now, and where you’d like to be. We create a brand to get you there that complements your culture and your strategy, defining your purpose as well as how you look, sound, name, and write. Then we make waves, from starting a quiet revolution to creating a movement, to give you the results you care about. We make your brand stick.

When recommending brands, 75 percent of people only do so for those in which they’ve had great personal experiences. So we create these experiences, designing physical spaces people explore and digital ideas people share. But creating a lasting buzz needs more than a one-off event. That’s why we create digital/online touch points and teaser content to whip up enthusiasm in addition to interior spaces and environments, launch events and campaigns, and exhibition signage and wayfinding. Then we keep it going, using highlights from the experience to keep people talking for weeks to come. With whatever we create, we always push to provide the right balance of creativity and practicality, giving you the results you care about.

Research+Data Insights is an international consulting firm providing research services that inform influential and effective communications programs. As a trusted adviser to organizations around the world, we leverage both large-scale data analytics and multimodal opinion research to provide insights on reputation and issue management, including valuable information on both emerging challenges and recurring problems. We also specialize in strategic and corporate communications and public affairs. Our firm offers innovative research design and sophisticated data analysis as well as a full range of traditional and online qualitative and quantitative research tools. We produce clear, engaging, and actionable reports for clients around the world. We pride ourselves on having the best professional talent both in terms of technical expertise and the honed intuition borne from working on numerous high-stakes communications campaigns.

We have a team of professionals and a comprehensive suite of services to help clients win in legislative and regulatory capitals around the world. Our bipartisan team of lobbyists / strategists come out of the highest levels of government and thrive at the intersection of policy and politics. Trusted by both policymakers and clients, the team has deep connections with decision makers and regulators all over the world.
At H+K we employ a public affairs model founded on research, technology, content and insight. You deserve to know exactly what you are getting for your PA investment and how it is performing, seeing the progress and results of every aspect of an integrated campaign.

At H+K, we know that the uncertainty caused by the UK's decision to leave the EU is affecting business decisions. That's why we have set up our Brexit Advice Team to help you understand and navigate the new policy and political landscape. Our global team of experts can tailor a program of activity designed to support you and your business.

Our specialist behavioral insights and strategies team helps clients better apply the science of human behavior to the art of communications. As an industry we’ve moved on from the days where our primary expertise was knowledge of how the media works. As more of our communications become direct to audience, we need to be experts in the science of how people think, behave, and make decisions. We need to understand the unconscious drivers of behaviors as well as the conscious.
We combine the latest behavioral science thinking with robust research capabilities to help clients create campaigns that truly understand and influence their target audiences.

Compelling communication skills are no longer an optional extra. Every company must have a key message and a voice. H+K has a training course to improve each of your communications and business skills. Each highly tailored course includes media training and message development, as well as training in investor relations. The course also offers presentation and business skills training. This will help you sharpen your company’s key message, communicate more effectively with your investors or shareholders, and understand how journalists think. Your company will emerge from our media training with more persuasive presentations, a view of media interviews as fantastic marketing opportunities, and messaging at hand for all of your future needs.

H+K has unrivaled success in protecting and defending brands and organizations. We safeguard the reputation of our clients — who range from global brands, multinationals and public sector organizations to small independents — by deploying meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences.
Our team is highly respected as the most experienced and best resourced in the industry. We have a combined experience of more than 100 years operating at the most senior levels of crisis management. Our extensive global reach means we have the breadth and depth of experience to support our clients in responding to issues both locally and across the world when they arise.

In our world of connectivity, reputation has never been more vulnerable. This is especially true in the cyber arena, where the implications of a crisis are costly — in terms of dollars, and also the potential reputational impact on an organization. H+K draws on our expertise, deep experience, and best practices gleaned from direct experience with high-stakes cyber incidents to help organizations effectively navigate the challenges of an incident and prepare diligently for the situations they could face. While the details of every data breach are different, we have seen that the life cycles are remarkably similar: Cyber Incident Services + Cyber Preparedness Audit + Training & Simulation + Cyber Incident Planning + Proprietary Tools + Global Coverage + Emergency Response + Reputation Recovery. The circumstances are undeniably daunting, but there are concrete steps an organization can and should take in anticipation of an incident.

Partnership Marketing

We create effective partnerships between brands and the things people enjoy, care about and spend time with — from music to sports, film to community, gaming to entertainment.

Employee Comms

We believe that brands with a purpose that customers understand and trust are more valuable. These brands have employees that live and breathe their purpose through every touch point with customers or clients. Their strong employer brand attracts talented people with their own sense of purpose, who actively contribute to their culture, which in turn guides their strategy and decision-making. They contain networks of advocates who take every opportunity to innovate, share, and interact both internally and externally. The most successful businesses trust that their people want to do the right things, and know the right things to do. And they give them space to make things happen. Our People + Purpose team helps our clients to join up the dots between brand and internal culture, so that their businesses grow from the inside out.

Brand Identity

All kinds of things drive rebrands, including changing audiences, cultural shifts, a new CEO and new markets. We create brands for all kinds of people. We’ve rolled our rebrands at petrochemical companies, run change programs at estate agencies and revamped all kinds of startups and SMEs in between. We pin down where you are now, and where you’d like to be. We create a brand to get you there that complements your culture and your strategy, defining your purpose as well as how you look, sound, name, and write. Then we make waves, from starting a quiet revolution to creating a movement, to give you the results you care about. We make your brand stick.

Brand Experience

When recommending brands, 75 percent of people only do so for those in which they’ve had great personal experiences. So we create these experiences, designing physical spaces people explore and digital ideas people share. But creating a lasting buzz needs more than a one-off event. That’s why we create digital/online touch points and teaser content to whip up enthusiasm in addition to interior spaces and environments, launch events and campaigns, and exhibition signage and wayfinding. Then we keep it going, using highlights from the experience to keep people talking for weeks to come. With whatever we create, we always push to provide the right balance of creativity and practicality, giving you the results you care about.

Research + Data Insights / RDI

Research+Data Insights is an international consulting firm providing research services that inform influential and effective communications programs. As a trusted adviser to organizations around the world, we leverage both large-scale data analytics and multimodal opinion research to provide insights on reputation and issue management, including valuable information on both emerging challenges and recurring problems. We also specialize in strategic and corporate communications and public affairs. Our firm offers innovative research design and sophisticated data analysis as well as a full range of traditional and online qualitative and quantitative research tools. We produce clear, engaging, and actionable reports for clients around the world. We pride ourselves on having the best professional talent both in terms of technical expertise and the honed intuition borne from working on numerous high-stakes communications campaigns.

Public Affairs

We have a team of professionals and a comprehensive suite of services to help clients win in legislative and regulatory capitals around the world. Our bipartisan team of lobbyists / strategists come out of the highest levels of government and thrive at the intersection of policy and politics. Trusted by both policymakers and clients, the team has deep connections with decision makers and regulators all over the world.
At H+K we employ a public affairs model founded on research, technology, content and insight. You deserve to know exactly what you are getting for your PA investment and how it is performing, seeing the progress and results of every aspect of an integrated campaign.

Brexit Advisory

At H+K, we know that the uncertainty caused by the UK's decision to leave the EU is affecting business decisions. That's why we have set up our Brexit Advice Team to help you understand and navigate the new policy and political landscape. Our global team of experts can tailor a program of activity designed to support you and your business.

Behavioral Insights

Our specialist behavioral insights and strategies team helps clients better apply the science of human behavior to the art of communications. As an industry we’ve moved on from the days where our primary expertise was knowledge of how the media works. As more of our communications become direct to audience, we need to be experts in the science of how people think, behave, and make decisions. We need to understand the unconscious drivers of behaviors as well as the conscious.
We combine the latest behavioral science thinking with robust research capabilities to help clients create campaigns that truly understand and influence their target audiences.

Training

Compelling communication skills are no longer an optional extra. Every company must have a key message and a voice. H+K has a training course to improve each of your communications and business skills. Each highly tailored course includes media training and message development, as well as training in investor relations. The course also offers presentation and business skills training. This will help you sharpen your company’s key message, communicate more effectively with your investors or shareholders, and understand how journalists think. Your company will emerge from our media training with more persuasive presentations, a view of media interviews as fantastic marketing opportunities, and messaging at hand for all of your future needs.

Issues + Crisis

H+K has unrivaled success in protecting and defending brands and organizations. We safeguard the reputation of our clients — who range from global brands, multinationals and public sector organizations to small independents — by deploying meticulous preparation, bespoke training and perfectly pitched responses to a wide range of audiences.
Our team is highly respected as the most experienced and best resourced in the industry. We have a combined experience of more than 100 years operating at the most senior levels of crisis management. Our extensive global reach means we have the breadth and depth of experience to support our clients in responding to issues both locally and across the world when they arise.

We believe that the best work in any industry is based on data and insights. Our partnerships and proprietary tools inform our ideas and analyse our success.

From finding the most relevant influencers to measuring the results of a campaign in real time, we have tools to ensure that our work delivers for our brands.

Through our relationships with top industry partners such as Brandwatch we have created dashboards that inform our ideas and measurement tools that simplify the reporting process. These products allow us to create targeted programs and constantly refine them, maximizing the effectiveness of our campaigns.

At H+K we have developed a Purpose Driven Communications Model that puts your purpose at the heart of all your communications. It allows us to develop a cause and story arcs that make your purpose relevant and resonant with all your audiences. Once we have developed your cause and story arcs, we create content to carry your story to your audiences and a data-driven publishing strategy to ensure that the content is seen in the right places.

SingleScore’s proprietary algorithm melds overall media coverage, owned-web analytics, and social performance into a single metric tracked over time. It considers performance across paid, earned and owned spaces online using a unique methodology that covers reach, amplification, engagement and loyalty signals, turning this into a measurable score. By using this algorithm, we can benchmark against competitors to view how a business or brand is performing in the context of its sector.

Influence changes on a daily basis, and Sherlock+ tracks these variations constantly, which leads to less time searching and more time finding, knowing, and creating great work. Sherlock+ is an influencer-mapping dashboard. Partnering with social intelligence company Brandwatch, Sherlock provides a unique, real-time perspective on the people that have the most impact across eight industries and 45 core topics. The dashboard was created using “VIP lists” of key influencers across each subject, designed by H+K’s sector experts. These are then extended using data-driven network analysis of the interactions, engagements, and relationships that surround these super-influencers, which are ranked according to true impact, all in real time.

Our specialist behavioral insights and strategies team has developed a behavioral communications model, called SMARTER™. Based on the latest science, it brings together seven of the most effective methods by which communications can influence behavior. The model acts as both a framework for analyzing audience behavior and a toolbox from which to influence it.

FlightSchool+ is an online crisis simulation program that lets businesses and individuals test their crisis response capability in a controlled setting. Running over multiple communications platforms, the immersive FlightSchool+ experience runs in real-time with H+K’s specialist trainers assessing how teams perform when the pressure is on.

We will design a monthly report card to visualize a top-line assessment of your brand’s media performance. We will collaborate with you to determine the best metrics to showcase your success. These metrics range from volume, coverage over time, sentiment and share of voice to global performance, key messages, reputation metrics, share of topic, and share of media channels. The visualizations in our Brand Report Card can be included in your reports to senior leadership or in your brand’s marketing collateral.

Senior analysts will customize measurement reports that evaluate your media success. Our analysts are adept at cutting through the noise by honing media searches to capture meaningful coverage across global markets, and delivering it in a way that can be quickly digested and strategically acted upon. These custom reports will be tied to your communications and business goals, and feature world-class metrics and strategic insights to help increase your brand’s awareness.

Our proprietary Media Performance Indicator will provide you with one score that indicates media performance in three metrics that are most important to your brand. Each month, we will rate your coverage for these metrics and visualize a barometer of your score over time. We will accompany the scorecard and drill down to show you what works, what doesn’t, and what to do next.

Our 360˚ Reputation Monitor analyzes the strengths and weaknesses of an organization across its key stakeholder groups, helping to create a foundation for building equity. Further, it can inform comprehensive C-level reputation management, breaking down silos in the organization and guiding the allocation of limited resources. Combining research expertise with public affairs insight and cutting-edge technology, we deliver valuable, timely information and provide actionable metrics for executive decision-making.

Our campaign-style research approach helps to inform message development for the purposes of crisis and issues management. Our model provides an objective assessment of the current context and environment, an empirical road map to guide communications strategy, and a benchmark against which to measure progress. The approach simulates the education process that takes place during a campaign and, through statistical analysis, reveals the most compelling facts and messages our clients should use to tell their story and position themselves, their issue, or their product with the public.

Compass is a dynamic, multidimensional issues-management framework that can be leveraged to guide prioritization and communications across the myriad of reputational issues that a company faces on a day-to-day basis such as product or service quality, reputation as an employer, and sustainability and corporate citizenship. The tool combines research on public priorities, a company’s strengths, and its current issue stances to highlight the issues where that company can take a leadership position, where it may need to engage with the public defensively, and what issues are of less concern. This tool is helpful in positioning the company externally but also provides great value in coordinating and aligning the efforts of internal audiences.

The Risk Relevance Indicator is a proprietary new tool that analyzes online activity to predict how stakeholders will react to a given incident or scenario, to help you understand which issues present the greatest risks and the greatest rewards to your company. Using information drawn from social networks, news and digital activity, we assess the resonance and potential brand impact of risks. Specifically, our analysis will explore the scope of conversations on issue challenges and opportunities, the most influential voices (both individuals and organizations) in these discussions, public reactions to and engagement with certain issues, how your brand and industry are associated with the narrative, and how your risks compare with your competitors. The output is rich, insightful, and remarkably simple.

At H+K we have developed a Purpose Driven Communications Model that puts your purpose at the heart of all your communications. It allows us to develop a cause and story arcs that make your purpose relevant and resonant with all your audiences. Once we have developed your cause and story arcs, we create content to carry your story to your audiences and a data-driven publishing strategy to ensure that the content is seen in the right places.

Measurement / SingleScore™

SingleScore’s proprietary algorithm melds overall media coverage, owned-web analytics, and social performance into a single metric tracked over time. It considers performance across paid, earned and owned spaces online using a unique methodology that covers reach, amplification, engagement and loyalty signals, turning this into a measurable score. By using this algorithm, we can benchmark against competitors to view how a business or brand is performing in the context of its sector.

Influencer Identification and Tracking / Sherlock+

Influence changes on a daily basis, and Sherlock+ tracks these variations constantly, which leads to less time searching and more time finding, knowing, and creating great work. Sherlock+ is an influencer-mapping dashboard. Partnering with social intelligence company Brandwatch, Sherlock provides a unique, real-time perspective on the people that have the most impact across eight industries and 45 core topics. The dashboard was created using “VIP lists” of key influencers across each subject, designed by H+K’s sector experts. These are then extended using data-driven network analysis of the interactions, engagements, and relationships that surround these super-influencers, which are ranked according to true impact, all in real time.

Behavioral Insights / H+K SMARTER™

Our specialist behavioral insights and strategies team has developed a behavioral communications model, called SMARTER™. Based on the latest science, it brings together seven of the most effective methods by which communications can influence behavior. The model acts as both a framework for analyzing audience behavior and a toolbox from which to influence it.

Crisis Training and Simulation / Flight School+™

FlightSchool+ is an online crisis simulation program that lets businesses and individuals test their crisis response capability in a controlled setting. Running over multiple communications platforms, the immersive FlightSchool+ experience runs in real-time with H+K’s specialist trainers assessing how teams perform when the pressure is on.

Media Measurement / Brand Report Card

We will design a monthly report card to visualize a top-line assessment of your brand’s media performance. We will collaborate with you to determine the best metrics to showcase your success. These metrics range from volume, coverage over time, sentiment and share of voice to global performance, key messages, reputation metrics, share of topic, and share of media channels. The visualizations in our Brand Report Card can be included in your reports to senior leadership or in your brand’s marketing collateral.

Media Measurement / Custom Measurement Report

Senior analysts will customize measurement reports that evaluate your media success. Our analysts are adept at cutting through the noise by honing media searches to capture meaningful coverage across global markets, and delivering it in a way that can be quickly digested and strategically acted upon. These custom reports will be tied to your communications and business goals, and feature world-class metrics and strategic insights to help increase your brand’s awareness.

Media Measurement / Media Performance Indicator

Our proprietary Media Performance Indicator will provide you with one score that indicates media performance in three metrics that are most important to your brand. Each month, we will rate your coverage for these metrics and visualize a barometer of your score over time. We will accompany the scorecard and drill down to show you what works, what doesn’t, and what to do next.

Measurement / 360˚ Reputation Monitor

Our 360˚ Reputation Monitor analyzes the strengths and weaknesses of an organization across its key stakeholder groups, helping to create a foundation for building equity. Further, it can inform comprehensive C-level reputation management, breaking down silos in the organization and guiding the allocation of limited resources. Combining research expertise with public affairs insight and cutting-edge technology, we deliver valuable, timely information and provide actionable metrics for executive decision-making.

Content Training / Message Map

Our campaign-style research approach helps to inform message development for the purposes of crisis and issues management. Our model provides an objective assessment of the current context and environment, an empirical road map to guide communications strategy, and a benchmark against which to measure progress. The approach simulates the education process that takes place during a campaign and, through statistical analysis, reveals the most compelling facts and messages our clients should use to tell their story and position themselves, their issue, or their product with the public.

Reputation Management / Compass

Compass is a dynamic, multidimensional issues-management framework that can be leveraged to guide prioritization and communications across the myriad of reputational issues that a company faces on a day-to-day basis such as product or service quality, reputation as an employer, and sustainability and corporate citizenship. The tool combines research on public priorities, a company’s strengths, and its current issue stances to highlight the issues where that company can take a leadership position, where it may need to engage with the public defensively, and what issues are of less concern. This tool is helpful in positioning the company externally but also provides great value in coordinating and aligning the efforts of internal audiences.

Reaction Analysis / Risk Relevance Indicator

The Risk Relevance Indicator is a proprietary new tool that analyzes online activity to predict how stakeholders will react to a given incident or scenario, to help you understand which issues present the greatest risks and the greatest rewards to your company. Using information drawn from social networks, news and digital activity, we assess the resonance and potential brand impact of risks. Specifically, our analysis will explore the scope of conversations on issue challenges and opportunities, the most influential voices (both individuals and organizations) in these discussions, public reactions to and engagement with certain issues, how your brand and industry are associated with the narrative, and how your risks compare with your competitors. The output is rich, insightful, and remarkably simple.

With more than 85 offices around the globe, H+K has an unrivalled global presence.

Our regions and offices vary in specialties and accolades, but we structure our organisation by service, not strictly by region. This agility gives us the ability to create teams with employees from any office around the world, depending on our clients’ needs. As a truly global company, we can offer any of our products and specialties at any hour of the day.

Hill+Knowlton Strategies APAC is an award-winning agency with offices in 8 countries (Australia, China, India, Japan, Malaysia, Singapore, South Korea, and Thailand.) These widespread offices, together with our affiliate relationships, enable us to deliver APAC-wide coverage across 17 countries.
Our leadership position is built on a long-term approach, and we take pride in owning a few ‘firsts’ in the region, such as the first international public relations firm to enter the Japanese marketplace in 1958.
Our world-class teams of trusted advisors and creative experts collaborate across languages and cultures to engage in public conversations that help clients make solid decisions and craft compelling messages.
Follow @hkstrategies

Our EMEA region boasts the most wholly owned offices of any of our peers, ensuring our clients benefit from a breadth and depth of expertise combined with an unparalleled interconnectivity. This collaboration includes full support across Russia, the Nordics, and Western, Central and Eastern Europe as well as the Middle East and Africa. We also have an extensive affiliate and associate office support.
We understand the nuances of cultures, languages, and audiences and guide clients through this complex, fragmented maze. The number of pan-European and global campaigns we work on means that we don’t just pay lip service to a multi-market approach. You will get a truly international perspective along with the ability to deliver in a market with consistent high standards.

Our Latin America team, integrated by more than 280 highly specialized communications consultants, has been delivering great work for our ambitious clients for more than 20 years. In fact, our last client services survey (July 2015) showed that 96 percent of our clients are satisfied and very satisfied with our services.
We have a presence in nine cities in the region (Bogotá, Buenos Aires, Guatemala City, Mexico City, Miami, Rio de Janeiro, São Paulo, San Juan, and Santiago). Our nimble but solid network allows us to support a wide number of regional and local clients from different locations. Our Center Business Intelligence excellence is hosted in São Paulo and our regional HQ in Miami. We have dedicated experts in Digital Communications, Marketing, Public Affairs, Internal Communications, Crisis Management, and Corporate and Financial Communications across all regions. At the same time, we have a deep understanding of vertical industries such as Technology, Energy, Government, Food and Beverages, Health, Beauty, and Sports.
Follow @hkstrategies

H+K U.S. is home to more than 450 of the most talented storytellers, creatives, data analysts, brand ambassadors, crisis counselors and strategic communications advisers in the world, working across 13 offices and eight specialized practice groups, including content marketing, healthcare, technology, corporate, consumer marketing, public affairs, research, and energy. Perhaps the best-known PR agency in the world, we have built on our legacy strengths of research, strategic counsel, and issues management to provide the smartest and most progressive, full-service communications solutions that deliver on business objectives. We expand our breadth and depth through key acquisitions and relationships, including Research+Data Insights, our in-house research and analytics firm; SJR, the world’s leading content marketing experts; Blanc & Otus, a premier technology boutique; Dewey Square Group, a grassroots public affairs leader; and Wexler Walker, a bipartisan lobbying firm. Together we represent a cohesive team that provides a single, seamless resource to rally influencers, inspire consumers, mobilize advocates, navigate crises, and solve business challenges.
Follow @hkstrategies

We’re Canada’s leading strategic communications consultancy, with more than 200 people in our nine offices across the country.
In an age where everyone is an influencer and no two people have the same motivations, we create truly meaningful connections between our clients and the people who matter to them.
We deliver integrated expertise in public relations, public affairs, digital communications and social media, engagement strategies, content marketing, and research. Our Canada office offers a full suite of creative services, all under one roof.

Our London office is home to more than 300 creative strategists, content creators, and storytellers and houses our first Global Center of Creative Strategy, which embraces the ever-changing communications landscape. Driven by our purpose to inspire creative and curious conversations, the center helps brands and the public communicate to build better outcomes for everyone.
H+K London is structured around sectors to deliver deep industry knowledge combined with specialist areas of ideas + strategy, content creation, and publishing. We also have dedicated experts in public affairs, issues + crisis, behavioral insights, internal communications, and branding.
Follow @hkstrategies

Regional Expertise

Hill+Knowlton Strategies APAC is an award-winning agency with offices in 8 countries (Australia, China, India, Japan, Malaysia, Singapore, South Korea, and Thailand.) These widespread offices, together with our affiliate relationships, enable us to deliver APAC-wide coverage across 17 countries.
Our leadership position is built on a long-term approach, and we take pride in owning a few ‘firsts’ in the region, such as the first international public relations firm to enter the Japanese marketplace in 1958.
Our world-class teams of trusted advisors and creative experts collaborate across languages and cultures to engage in public conversations that help clients make solid decisions and craft compelling messages.
Follow @hkstrategies

EMEA

Our EMEA region boasts the most wholly owned offices of any of our peers, ensuring our clients benefit from a breadth and depth of expertise combined with an unparalleled interconnectivity. This collaboration includes full support across Russia, the Nordics, and Western, Central and Eastern Europe as well as the Middle East and Africa. We also have an extensive affiliate and associate office support.
We understand the nuances of cultures, languages, and audiences and guide clients through this complex, fragmented maze. The number of pan-European and global campaigns we work on means that we don’t just pay lip service to a multi-market approach. You will get a truly international perspective along with the ability to deliver in a market with consistent high standards.

Latin America

Our Latin America team, integrated by more than 280 highly specialized communications consultants, has been delivering great work for our ambitious clients for more than 20 years. In fact, our last client services survey (July 2015) showed that 96 percent of our clients are satisfied and very satisfied with our services.
We have a presence in nine cities in the region (Bogotá, Buenos Aires, Guatemala City, Mexico City, Miami, Rio de Janeiro, São Paulo, San Juan, and Santiago). Our nimble but solid network allows us to support a wide number of regional and local clients from different locations. Our Center Business Intelligence excellence is hosted in São Paulo and our regional HQ in Miami. We have dedicated experts in Digital Communications, Marketing, Public Affairs, Internal Communications, Crisis Management, and Corporate and Financial Communications across all regions. At the same time, we have a deep understanding of vertical industries such as Technology, Energy, Government, Food and Beverages, Health, Beauty, and Sports.
Follow @hkstrategies

United States

H+K U.S. is home to more than 450 of the most talented storytellers, creatives, data analysts, brand ambassadors, crisis counselors and strategic communications advisers in the world, working across 13 offices and eight specialized practice groups, including content marketing, healthcare, technology, corporate, consumer marketing, public affairs, research, and energy. Perhaps the best-known PR agency in the world, we have built on our legacy strengths of research, strategic counsel, and issues management to provide the smartest and most progressive, full-service communications solutions that deliver on business objectives. We expand our breadth and depth through key acquisitions and relationships, including Research+Data Insights, our in-house research and analytics firm; SJR, the world’s leading content marketing experts; Blanc & Otus, a premier technology boutique; Dewey Square Group, a grassroots public affairs leader; and Wexler Walker, a bipartisan lobbying firm. Together we represent a cohesive team that provides a single, seamless resource to rally influencers, inspire consumers, mobilize advocates, navigate crises, and solve business challenges.
Follow @hkstrategies

Canada

We’re Canada’s leading strategic communications consultancy, with more than 200 people in our nine offices across the country.
In an age where everyone is an influencer and no two people have the same motivations, we create truly meaningful connections between our clients and the people who matter to them.
We deliver integrated expertise in public relations, public affairs, digital communications and social media, engagement strategies, content marketing, and research. Our Canada office offers a full suite of creative services, all under one roof.

United Kingdom

Our London office is home to more than 300 creative strategists, content creators, and storytellers and houses our first Global Center of Creative Strategy, which embraces the ever-changing communications landscape. Driven by our purpose to inspire creative and curious conversations, the center helps brands and the public communicate to build better outcomes for everyone.
H+K London is structured around sectors to deliver deep industry knowledge combined with specialist areas of ideas + strategy, content creation, and publishing. We also have dedicated experts in public affairs, issues + crisis, behavioral insights, internal communications, and branding.
Follow @hkstrategies

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