Palm House

The Seventh Art was approached to help create an entirely new hotel concept for Palm Beach, one that took the best elements of this legendary area and updated it with a fresh and exciting feel. After conducting a deep dive into comparable hotels around the world, we created branding materials that merged the Art Deco interiors created by British firm HBA with a minimal, modern feel. Every element, down to the room signs, reflects the rich his tory of t he area and the fashionable women who vacationed there.

Brand Strategy

Brand Naming

Art Direction

Brand Identity

Website

Digital Applications

Our branding work helped merge the Art Deco aesthetic of the hotel developer with the modern minimalism of the hotel operator. The resulting materials created a fresh and different look for Palm Beach, and made Palm House one of the most anticipated new hotels in recent memory.