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Heineken Essay

Below is an essay on "Heineken" from Anti Essays, your source for research papers, essays, and term paper examples.

As the world’s most multinational brewery,Heineken,is the third top-selling beer company worldwide, with an annual production of 139 million hectoliters of the beer in 2007, Heineken made a turnover of 12.6 Billion €. Heineken owns over 119 breweries in more than 65 countries and employs approximately 54,000 people.
• Major Competitors: Carlsberg, SAB Miller,InBEV(Belgium beer) and Anheuser-Busch (USA/London)
• Heineken sells different brands like Amstel (the Netherlands), Birra Moretti (Italy), Cruzcampo (Spain) and Murphys (Ireland).
History:
• Heineken International is a Dutch brewing company, founded in 1864 by Gerard Adriaan Heineken bought a brewery known as Haystack in Amsterdam. In 1873 the brewery's name changed to Heineken. In 1886 Dr. H. Elion is a French chemist, developed the "Heineken brewery’s yeast in the Heineken laboratory. This original receipt of yeast has not changed since the beer was first produced and is still the key ingredient of Heineken beer.
• The founder's son, Henry Pierre Heineken, managed the company from 1917 to 1940, and continued involvement with the company until 1951. During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production.
• Henry Pierre's son, Alfred Henry "Freddy" Heineken, started working at the company in 1940, and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989, he maintained involvement with the company until his death in 2002.
After Jean-Francois van Boxmeer’s arrival:
Control system: Organizational structure:
Individual responsibility reward system A 13-member executive committee
Cost-control co-operation work...