Contents

Today, nearly half of Emerson Park’s residents live
below the federal standard of poverty, the majority of which are children. About
three-quarters of the available work force do not participate in the formal
labor market and half receive federal welfare assistance. In the coming years,
people who are unable to find employment will be cut from their means of subsistence
in the name of "personal responsibility" and welfare reform. Opportunities
for employment in the neighborhood and surrounding area are slight to none.
Essential provisions for obtaining Metropolitan area jobs such as basic skills,
employment history, available transportation and childcare are too often non-existent.

Emerson Park has another important reason to work harder than ever in these
areas over the next few years. Very significant impending local market changes
are foreseen in the near future which dramatically increase the odds for meaningful
progress in the neighborhood. A light rail MetroLink station is due for construction
in the neighborhood with a promise of approximately three thousand visitors
daily. Related mixed-use development around the station is being called for
and very significant residential development is already in the planning stages.
In addition, the city of East St. Louis as a whole is improving with a better
financial and governance situation, leading to lower taxes. Robust regional
and national economies add promise as well.

A recent report by the East-West Gateway Coordinating Council indicates that the St. Louis region has created 66,000 new jobs since January of 1995. An interesting dichotomy exists between the region’s employment health and that of the inner-ring neighborhoods. Job growth is concentrated west of I-270 while the eastern neighborhoods suffer from extremely high unemployment. This dichotomy represents a mismatch between surplus labor and unmet labor demand. There are a variety of reasons for this mismatch including, skills, education, socio-economic differences, transportation access problems, underemployment and extreme poverty. The task is now to mold the impending changes to their maximum potential for neighborhood residents.

Existing Job Training and Employment Assistance Resources

There has been substantial funding of job training and employment assistance programs in East St. Louis for a few decades now. Like all communities in the United States, these programs have been subject to changing federal regulations, funding levels, requirements and evaluation criteria over the years. These programs have been a favorite political device over the years, often used to serve a variety of changing interests. The latest political winds have sought to favor consolidation over expansion, private over public sector involvement, states over localities and short-term evaluation criteria over genuine long-term, life supporting employment. These changing realities have modified the very nature of job training and employment assistance in local communities. Critics have contended that current programs pay too little attention to the "less job ready" and focus precious resources on those with a competitive advantage before going into these programs. That is, individuals are chosen for participation based more on job readiness than need. High school dropouts have been found to be especially underserved. Short-term placements with low pay are far more common than long term, sustainable employment as well. Dorothy Whitehead of the East St. Louis Employment and Training Center noted that programs would be more effective if local actors could play a larger role in goal setting and determining appropriate evaluation measures. All federal employment and training programs that received funding in 1997 are shown below.

Table 3.1

Federal Employment and Training Programs by Agency, Fiscal Year 1997

Department and program

Appropriation

(in millions)

Department of Labor

Job training and Partnership Act (JTPA)

Welfare-to-Work Grants

Employment service

School to Work

$4,940

$1,488

$974.5

$200

Department of Education

Vocation Education

Adult Education

Rehabilitation Services

Student Financial Assistance

$1,139

$354.5

$2,509

$7,560

Department of Health and

Human Services

Job Opportunities Basic Skills*

Community Services Block Grant*

Other*

$1,300

$426.3

$192.3

Department of Agriculture

Food Stamps employment and training*

$165.0

Department of Housing and

Urban Development

Empowerment Zones and Enterprise Community Programs

Community Development Block Grants

Youthbuild

$1,500

$4,725

$45

TOTAL

* FY 1995 spending

$27.5 billion

Despite the criticism of many of these programs, the resources outlined below have contributed significantly to employment opportunities for East St. Louis residents. It is anticipated that these programs will continue to assist the unemployed population.

1. Job Training and Partnership Act (JTPA)

The Job Training Partnership Act (JTPA), administered by the US Department of Labor, has by far the largest impact upon East St. Louis training efforts. It was established in 1983 to consolidate a number of previous programs and give more local, private-sector control over the use of funds. In Illinois, the JTPA is administered by (DCCA), and is operated at the local level in twenty-six Service Delivery Areas (SDA). Each area appoints a Private Industry Council (PIC) to review grant proposals and allocate federal funds to private training providers. Decisions about what programs to fund are made bi-annually and based upon a determination of regional training demands. In East St. Louis, JTPA funds over 150 job training programs through Metropolitan Community College, Belleville Area College, Beck Area Vocational College, John A. Logan College, Kaskaskia College, Vatterott College as well as various smaller private sector providers. Training is provided in numerous areas such as secretarial, business, computers, electronics, child care, industrial trades (heating and air conditioning repair, machining, aviation), medical positions, security, trucking and auto mechanics. Referrals to any of these programs must be made through JTPA caseworkers, who are available at the "one stop" Employment and Training Center at 646 N. 20th Street, East St. Louis. Eligibility for JTPA programs depends upon age (young adults are prioritized), level of education, family income and length of unemployment.

2. East St. Louis Employment and Training Center (ETC)

The East St. Louis Employment and Training Center (ETC) is a new, "one
stop center" funded on a demonstration basis by the U.S. Department of
Labor. Illinois is one of a few states that have received money for this project
and have established fifty-two such centers. The East St. Louis ETC provides
access to Illinois Department of Employment Security (IDES) and JTPA services
in one location. Unemployed residents can receive information about their eligibility
for JTPA and IDES benefits, such as transportation and child care costs, job
training vouchers and educational assistance. Marilyn Stringfellow of the center
has suggested willingness to work with Church and neighborhood-based organizations
in coordinating any new job training or employment assistance programs. She
also encouraged greater partnerships with EPDC to increase usage of the current
ETC services by the residents of Emerson Park.

3. Department of Public Aid

The Department of Public Aid administers numerous Federal programs including TANF (previously AFDC), AABD, Medicaid, Food Stamps, Transitional Assistance, Family and Children Assistance and Child Support Enforcement. In addition, case workers try to demonstrate the value of choosing work over public assistance. Self-sufficiency is advocated through three programs: Project Chance, JOBS program and Earnfare. Project Chance and the JOBS Program provide TANF recipients more intensive case management, supportive services and referrals as compared to other supportive services. Grants are also awarded through these programs which can be used to cover "start up costs" such as transportation, child care, supplies, medical exams and even uniforms. Earnfare is a program for non-TANF clients who receive food stamps. They gain work experience through employers who receive Government subsidies in hopes of gaining skills toward finding independent employment afterwards.

4. Metropolitan Community College and SIU ESL Center

The Metropolitan Community College (MCC) training programs have undergone significant
changes in the past few years. Much administrative reform and funding changes
have occurred, affecting service provision. Job training has been kept a high
priority but provision is expected to change in the near future. A process is
currently underway which will identify what job training services are most needed
in the region. Thirteen programs exist at present, all of which receive funding
from the JTPA program. There are seven medical programs, four office-related
programs and a child care and aviation program.

The Southern Illinois – East St. Louis Center (SIU-ESL) is also a JTPA contract provider of services, largely in the "basic skills" category. GED programs, careers counseling, placement assistance and follow up employment counseling to high-school seniors are all currently available through this center. A trainee for one of these programs has to register through the ETC Center or JTPA office. Steven Schneider of the St. Clair County Intergovernmental Grants Department, which administers JTPA funding, has said that MCC and SIU-ESL were the two most logical places to add any new training programs in the region.

5. School District 189

East St. Louis School District #189 has been working with the national, "school to work" initiative in recent years. In Illinois the program is called "Education to Careers." A group of leaders have been working in conjunction with area public schools, community colleges and area businesses to begin a "needs analysis" process. The goal is to better serve the needs of non (4 year) college bound students. School District 189 also provides classes to its students in a variety of vocational areas. These include child care, nursing, electronics, and aviation and automotive mechanics. Some include a summer work program as well. Many students involved in these areas are participants in a statewide initiative called "Tech-Prep" as well. At the junior high level, the "Work Experience Career Exploration Program" (WECEP) provides part-time jobs during the school day for 14 and 15 year olds, combined with regular courses for the balance of the day. The program is targeted for those having difficulty in school.

6. Enterprise Community/Enterprise Zone - (HUD and Youthbuild)

The East St. Louis Enterprise Community (EC/EZ) has been active in economic
development and job retention efforts in the area. They are an excellent entity
to coordinate any of these strategies because of their administrative capabilities
and financial support. In recent years, the EC/EZ has been involved in the Department
of Housing and Urban Development’s "Youthbuild" Program. Youthbuild
has been a very successful program nationwide, but has struggled in East St.
Louis. It strives to provide education and training in the construction trades
to residents, aged 17 to 24, living in the area. The program is quite controversial
because of the high level of funding it receives from HUD and CDBG. Unfortunately,
the program was wrought with controversy and initial implementation was all
but halted. The program has transferred administration from the Township of
East St. Louis to MCC in hopes of a renewed effort.

The Emerson Park Development Corporation has recently applied for a "Youthbuild"
grant. If awarded, EPDC will have the opportunity to employ and train local
residents to participate in the planned developments throughout the neighborhood.
The proposal, submitted April 30, 1999, would train twenty youth who did not
complete high school in the construction trades and their GED.

Strategies

A. Job Directory and Employment Newsletter

Many currently unemployed residents are unable to compete for available jobs
in the metropolitan St. Louis area simply because they are not aware of the
job openings and do not have the skills necessary to pursue an employment position,
especially if the individual has had little interaction with formal employment.

The job directory would be developed as part of the "Youthbuild"
program with the purpose of connecting local residents to jobs within the metropolitan
area. The directory will serve as a two-part information database for Emerson
Park residents. First, a computer-based database listing all available "employment-entry"
positions available in the St. Louis Metro area would be created. The database
would be updated regularly and would focus upon industries and positions that
are attainable with limited employment history and skills. The database would
be maintained by a part-time employee of the Emerson Park Development Corporation
who will be hired under the "Youthbuild" program. The database would
be available on-line and in paper format at several local community access points
including Lessie Bates Davis, the Neighborhood Technical Assistance Center,
City Hall and the East St. Louis Employment and Training Center.

The second part of the program would entail a newsletter being published. The
newsletter would contain general job types available, the skills needed, local
training opportunities and information on the job directory. Many of the resources
listed in the beginning of this section would be included in this newsletter.
It would be made widely available to neighborhood residents through grassroots,
free distribution methods.

We are witnessing a time of tremendous change in the very nature of employment. Previously desired skills such as craftsmanship are giving way to new information technology and service sector intangibles like "office skills" and communication. New types of jobs are flourishing in industries that did not even exist just a decade ago. The Job Directory program would help residents of Emerson Park stay aware of the changes. The quarterly report would also serve as a reference guide for the area’s existing job training and employment assistance opportunities. This type of program would help fill the void in assistance for high school dropouts and individuals with a poor employment history. In the face of welfare reform, this type of program becomes even more critical.

Implementation Timeline: Year 1 - 2

The part-time jobs coordinator should be hired as soon as funding for the position is secured. Data on available jobs can then be collected immediately. The employment newsletter should be developed once the jobs directory is operational and there is community support and participation in this initiative.

Action Steps:

Hire a part-time job coordinator through the Youthbuild program. This EPDC
employee will create a database of available jobs, update it regularly, and
create a newletter with information on the local job market.

Determine what sorts of jobs should appropriately be described as "employment
entry," or needing little employment history or skill. This stage should
consist of consulting a variety of area newspapers, area industry leaders,
local temporary employment agencies, the Illinois State Employment Service
and social service professionals. Phone calls will need to be made responding
to specific "help wanted" adds to determine the nature of skills
needed for specific "job types" (i.e. delivery driver, carpet installer,
etc). The available jobs could be grouped into "Job Clusters". These
clusters have been developed by the Missouri Department of Economic Development
as a way to coordinate employment efforts.

Job Clusters

1. Advanced Manufacturing

2. Agribusiness

3. Biomedical / Biotechnology

4. Financial Services

5. Information and Media

6. Transportation Services

7. Tourism

Source: Missouri Department of Economic Development

Advertise that the new Job Directory is seeking employment information from
the St. Louis Metro Area. Advertise in all regional newspapers and with local
businesses.

Choose a format for the database. Microsoft Access, or some similar database
program, should be used. The "query" function will allow for specific
job searches by skills, location or wage. Cutting and pasting the online version
of the St. Louis Post-Dispatch (http://www.stlnet.com/classifieds/clhome.nsf)
may be the most effective first step in this process. Using the Internet would
allow for minimum repetition because sentences could be transferred directly
from the newspaper to the database. An example of a Microsoft Access database
is provided below.

Job Type

Location

Job description and

additional information

Deadline for application

Delivery

Driver

Joe’s Auto Supply

432 W. Slawson Ave.

St. Louis, MO 43531

Class A Drivers License and good driving history needed.

Call 314-222-3334 and leave a message with Joe.

Start June 1.

May 25

Develop the first round of job listings and provide the directory on-line
and in paper format to a variety of local access points.

Spread the word about the Job Directory throughout the neighborhood and
surrounding areas by having resident volunteers flyer every house. The flyer
should include when the database is available, the general types of jobs available,
and who is eligible to use the directory. Advertise the directory in the East
St. Louis high school and ask older residents to spread the word to their
children and other young contacts who are seeking employment.

Develop the format for the employment newsletter. When the Job Directory
is operational, the part-time job coordinator should begin assembling information
for the first Employment Newsletter.

Conduct an updated regional job market overview, highlighting job types
experiencing strong and expanding demand. These job types should be explained
and the necessary skills laid forth. Regional training opportunities should
be listed correspondingly. A representative from JTPA, IDES or the ETC should
be able to provide this information easily. Supplemental articles describing
area programs and services in detail or documenting success stories are also
encouraged. Advertising for area programs, services or businesses (such as
temporary employment agencies) should be sought after as well.

Print newsletters for every unemployed, working age resident in Emerson
Park (about 250). The desired length of such a newsletter is about four to
five pages and could simply be photocopied and stapled. This can be done at
either the EPDC office or NTAC.

The finished newsletters should be available at Lessie Bates Davis, local
churches, local retail sites, and the Public Aid office.

The newsletter should be updated to reflect changes in the job market, advertise
new opportunities in job training, and advertise new development projects
in the city that are recruiting a large number of employees (i.e. Parsons
Place housing project, Metro Link expansion, Casino Queen expansion).

Evaluate the Job Directory and Employment Newsletter program on the following
criteria:

Is the Job Directory easy to navigate, current, and being used by unemployed
residents?

Does the Employment Newsletter accurately describe the current job market,
provide training opportunities, and is it widely available?

East St. Louis Enterprise Community - Business and Economic Development
steering committee

Southern Illinois University - East St. Louis Center

Department of Public Aid

East St. Louis Housing Authority (ESLHA)

East-West Gateway Coordinating Council - Regional Jobs Initiative

East St. Louis Action Research Project (ESLARP)

Costs:

This program would cost an average of just over $12,000 a year. The hiring
of a part-time jobs coordinator and newsletter creator would cost approximately
$10,400 annually ($10.00/hr for 52 weeks, 20 hours per week). This program will
need some basic office supplies every year including paper for newsletter publication,
postage and computer disks. The Job Directory service should be advertised in
the East St. Louis Monitor and other regional papers at an estimated cost of
$1,000 per year.

This organization specializes in the distribution of technical assistance materials
to local training programs. They have a wide selection of "basic skills"
materials including Videos, books, handouts, lesson plans and sample curriculums.
The following materials would be particularly useful for this program.

2. Workplace Instructor Training -

A CD-ROM and workbook providing an orientation for college instructors to delivering
basic skills classes in the workplace. (Available 6/98 for $50).

3. Community Wealth -
http://www.communitywealth.org/

This page presents alternative ways of building employment opportunities locally
to revitalize communities and generate income.

B. Jobs through Lot Clean-Up

The Jobs through Lot Clean-Up program would employ local residents through
a city contract to conduct vacant lot maintenance and beautification projects.
In order for this program to become a reality, the City of East St. Louis and
St. Clair County should award a lot-clean-up and clearance contract to a group
of Emerson Park residents who are currently doing this work during their personal
time and using their own resources to beautify land that is not their property.
This group of residents could clean and clear, for a fee, local properties,
which have been acquired by the County due to tax foreclosure. St. Clair County
assessor data from 1996 show that 45% of all parcels in Emerson Park are owned
by the private sector. Many residents comment that these properties are often
in the worst condition and that their owners do not maintain the vacant properties.
The lot maintenance contract should be expanded to include these parcels, the
County should pay for the services, and then the County should actively pursue
absent landowners and charge them with the lot maintenance fees.

A second component of the Jobs through Lot Clean-Up program is the training
and employment of local youth. Residents who have been involved in the contract
work for lot clean-up and beautification can begin a training program for local
youth who get paid a portion of the fee received from contract work. These local
youth would gain invaluable experience in small business management, landscaping,
maintenance, and civic pride.

A third component of the program is providing EPDC with the option to purchase
the parcel(s) that have been cleaned-up through this program. This will undoubtedly
be an easier process for lots that are owned by the city or the county. After
an aggressive attempt to seize the property of absentee landowners, EPDC would
then have the option to purchase those privately held parcels as well. Controlling
the land in Emerson Park will be the ultimate empowering step. There is no greater
wealth than holding assets and the greatest of these is land. With control of
the vacant parcels, EPDC can create a community land trust to reserve properties
from the speculative market and hold it for community purposes such as affordable
housing, community gardens, and social services.

Resident perceptions of Emerson Park are largely determined by the visual quality
of the land. Site Condition surveys conducted in October of 1997 found the majority
of lots to be either overgrown or only partially maintained. Also, over half
of all parcels in Emerson Park do not have buildings on them. So many of these
open spaces are filled with trash, overgrown trees, rodents and insects, and
other code violations (see Map 3.1). Residents view vacant lots as a major weakness
of the neighborhood. These lots present threats to health and safety, mar the
visual quality of the neighborhood, and provide a hiding place for criminals.
Residents have expressed great interest in having these lots maintained as green
spaces or prepared for the development of infill housing. Several residents
have taken it upon themselves to abate the problems of vacant lots by collecting
trash, moving lawns and cutting down 4-foot weeds. These lots are owned primary
by St. Clair County and private landowners.

It is anticipated that the Jobs through Lot Clean-Up program will encourage in-fill housing development. It is very common in Emerson Park to see a beautiful and well-maintained house next to a trash and weed filled lot. If this lot was cleared and maintained then the value of adjacent properties would increase, the health and safety of adjacent households would improve, interest in developing a new home could surface, home insurance would be easier to secure and less expensive and community pride would rise.

Implementation Timeline: Year 2

This program is essentially a business plan for addressing the problems of
vacant, unattended lots and local unemployment. The program should begin with
a group of residents who want to secure a city/county contract for lot clean-up.
The program of lot clean-up and collection of fees can begin as soon as the
contract is secured.

Action Steps:

Publicize the opportunity for residents to receive payment for lot clean-ups
and beautification projects.

The residents who already clean lots could go door-to-door recruiting other
residents in this business venture who have clean-up and beautification skills.

Invite interested residents to a meeting where residents who are currently
doing this work talk about what the program involves, how to approach the
city for the contract, and who is eligible to participate.

Prepare a proposal for the lot clean-up contract. The proposal should include
the following:

Severity of vacant lot problem with documentation (EPDC has pictures
of the majority of code violations and this report contains the data to
document the problem);

Documentation of on-going clean-up activities by residents who do the
work without compensation;

List of neighborhood resources (currently used equipment) and a budget
that lists the equipment that needs to be purchased (plan on using existing
resources until money is available for new purchases);

Letters of intent from the residents who will participate in the contract;

Letters of support from other residents and organizations that have
benefited from the lot clean-ups initiated by residents;

A plan for compensation – develop service fees based on comparable costs
of hiring a private sector landscaping or salvage company;

A plan for dispersing income among resident participants; and

A plan for expanding the program to train and employ local youth in
the summer months and after school.

It is anticipated that the Neighborhood Technical Assistance Center and the
Emerson Park Development Corporation would assist the resident group in preparing
the proposal.

As a group, set up a meeting with the City Manager, Community Development
Block Grant, and St. Clair County to discuss the neighborhood contract for
maintenance services and present the proposal. It may take multiple meetings
to negotiate the contract.

Secure the contract at a rate that compensates the resident group comparable
to professional private sector costs.

Begin formal clean-ups using existing equipment, document everything in
term of time spent, equipment used, and pictures from before and after clean-up.

Collect fees from contract services, disperse income based on who did the
work and whose equipment was used.

Continue program until it becomes routine. It is assumed that this will
take 1.5 to 2 years to assemble.

Publicize the program to area high school youth who are interested in gaining
skills in land maintenance and beautification, small business management,
and community organizing.

Hire local youth via an application process. The number to hire depends
on how much work there is and how many the contract fees will support at $5.50
per hour.

Train new employees on site and supplement with classes on small business
management and community organizing offered at the Neighborhood Technical
Assistance Center and the local schools.

Evaluate program on the following criteria:

Are lots being cleared at a faster rate because there are more residents
involved and because the work is being compensated?

Does the resident group working on the program feel justly compensated
and that the disbursement of income is fair?

Are local youth being trained and employed through the program?

Negotiate the purchase of cleared lots that are currently owned by the city
of East St. Louis and the County.

Research possible land trust alternatives with assistance from the University
of Illinois and the Neighborhood Technical Assistance Center.

Participating Organizations:

Residents currently involved in clean-up and beautification

Other interested residents

Community Development Block Grant Office

Office of Regulatory Affairs

East St. Louis Community Action Network

St. Clair County

Emerson Park Development Corporation

Neighborhood Technical Assistance Center

Costs:

Supply costs include mailing and copying of flyers and other publicity materials.
Equipment will be purchased from contract fees. It may be possible to use city
equipment as part of the contract agreement or to get some equipment donated
by the companies that produce the equipment. The budget below assumes that the
majority of lawn mowers (riding and push), gloves, chainsaws, weed whackers,
and other maintenance items will be purchased in the first and third year of
the program. Local youth will be paid $5.50 per hour from contract fees as well,
starting in year 3. The budget assumes hiring 5 workers per year at 15 hours
per week for a total of 12 weeks.

The vacant lots vary in size and severity of problem, so it is difficult to
assess how much the contract fees should be. This needs to be determined by
getting complimentary estimates from local companies. The budget shows $500
for securing this assessment. It is assumed that the equipment will be stored
in the garages of the residents doing the work.

Possible Funding Sources:

Contract for Lot Clean-Up from City of East St. Louis and/or St. Clair County

Urban Resources Partnership Program

Community Development Block Grant

Empowerment Zone

Ford Foundation

References:

1. Dudley Street Neighborhood Initiative (DSNI)
http://www.dsni.org
Contact Greg Watson for more information on cleaning up vacant lots and taking
control of community land. (617) 442-9670

C. Vendor Opportunity Program at the Metro Link

To take full advantage of commuters entering the Emerson Park community, as
well as the economic attractiveness of areas served by public transit, this
plan outlines a scheme to establish vendors or businesses, owned and operated
by Emerson Park residents, at the 15th Street MetroLink station. Bi-State Development’s
plan for the Emerson Park light rail station includes a "pad" of land
adjacent to the platform set aside specifically for economic development. The
goal is to gain use of that pad and occupy the four "bays" with resident
vendors. Dependent on funding sources available, economic activity on this site
should be phased in incrementally, by initially encouraging push-cart vendors
and mobile booths or kiosks, allowing the commercial enterprises to become fully
established. When construction is sufficiently financed, a permanent building
can be built if the resident vendors prefer.

Concentrating commercial development around a transit hub encourages denser development, uses less land, and increases surrounding land values. There is also a good deal of security in planning retail near public transit, especially one with the high ridership record of MetroLink, as transit has historically attracted a sizable number of commuters and is unlikely to leave the neighborhood in the foreseeable future. The initial development and the operation of the light rail line will bring in more consumers and tax revenues (both sales and property), which will, in turn, spur higher ridership and thus more investment in the area. This creates a domino effect of investment and development. However, for Emerson Park residents to fully partake of this new development, it is important that they both own and operate the businesses at the station. Otherwise, commuters will enter their neighborhood and spend money, but residents will not noticeably reap the benefits because the money will then leave the neighborhood at the end of the business day. This would simply be a continuation of a problem that has plagued East St. Louis for more than a century: outside ownership of local businesses. Historically, this "absentee ownership" has robbed residents of the economic benefits of their land and labor and will do so again unless their active participation and ownership is held as a priority.

Implementation Time Line: Year 2 - 3

Vendor training should begin in Year 2, with a full year being devoted to training, recruitment, and business set-up. This program requires a great deal of EPDC staff time and significant technical assistance from local training providers. Vendors will begin work when the Metro Link opens in early 2001.

Action Steps:

EPDC should gain development rights to the development pad or enter into
a partnership with Bi-State to cooperatively develop the land.

Discuss the development opportunity at a monthly EPDC meeting and receive
feedback to gauge interest. From that meeting, develop a list of interested
residents and existing businesses that may wish to relocate. Plan a follow-up
meeting with this group.

Facilitate second meeting of interested entrepreneurs and secure business
interests that are compatible with transit-oriented development. These are
usually service-oriented operations, most often including food services (including
full meals, coffee and donuts and assorted convenience items), child care,
laundry or dry cleaning facilities, duplication and printing services and
newspapers and periodicals. These can either be established enterprises that
wish to relocate or new businesses started by local residents. The University
of Illinois School of Commerce and the East St. Louis Small Business Center
should both be tapped for technical assistance.

Secure financing for the economic development. Bi-State, the Enterprise
Community, empowerment Zone and the Tax Increment Finance district are all
good potential sources. After these options have been tapped, conventional
financing from local banks can fill the gap. The funding search is conducted
by EPDC staff and the NTAC.

Train new vendors. The Neighborhood Technical Assistance Center can conduct
a four-week intensive training program for vendors on how they obtain supplies,
licenses, abide by health and safety codes, and make a profit. The St. Louis’
Vendor Operations Manuel or the Farmers Market vendor model may serve as good
references.

Provide business applications to interested residents and choose two to
four for implementation.

Businesses are operational when the Metro Link opens in early 2001.

Evaluate the program on the following terms:

Is the Metro Link extension enhancing the economic position of Emerson
Park residents?

Has a new team of entrepreneurs benefited from vendor training?

Are the new businesses successful and should the program be expanded to
employ more residents?

Participating Organizations:

EPDC

Bi-State Development Agency

Empowerment Zone

Local businesses

Residents

NTAC

University of Illinois

ESL Small Business Assistance Center

Southwestern Illinois Development Authority

Costs:

The costs of this program primarily come from the costs of securing and duplicating
training materials and the development of the retail pad at the Metro Link station.
The NTAC or the Small Business Assistance Center can provide vendor training.
Unless the tasks for EPDC become too burdensome, the work related to this project
could be accomplished by a current position and would thus require no additional
funding. Reference materials from other similar programs should be purchased
for all participants. The cost of the commercial structure is still being determined
(the budget below is incomplete). Acquisition costs should come from bank financing,
private grants or public funds.

*Incomplete – acquisition costs are not available at this time.

Possible Funding Sources:

Bi-State Development Agency

Private developers

Small Business Assistance Center

Local banks

Empowerment Zone

Welfare-to-Work initiatives

D. Promoting Retail Investment Program

While having economic development centered around a transit hub like the 15th
Street Metro Link station makes good economic, social and environmental sense,
individual scattered-site businesses may serve to further stabilize the neighborhood.
Many older neighborhoods in the Midwest have some sort of neighborhood retail,
but for most communities, the local mom-and-pop store has become a thing of
the past.Residents of Emerson Park consistently sight the lack
of jobs and lack of retail services as weaknesses of the neighborhood. This
plan seeks to assist existing and new businesses in locating funds and technical
assistance for expansion and building repairs or upgrades, as well as provide
facilitation for cooperative advertising. The University of Illinois School
of Commerce and local public assistance agencies, like the East St. Louis Small
Business Assistance Center, should assist in the expansion and development of
these businesses.

Maintaining local, small-scale, scattered businesses is a logical initiative for a number of reasons. Socially, these businesses provide a local outlet for food purchases or other service-related enterprises. This type of business creates a real sense of community in a neighborhood. Environmentally, neighborhood retail provides everyday goods and services that residents can purchase without using their automobiles for transportation. This cuts down on pollution and gas consumption, as well as street wear-and-tear. Since these businesses are to be owned by local residents, the profits obtained from the enterprise stay in Emerson Park. The limited number of businesses that would be located throughout the neighborhood and their scattered nature would also provide minimum disruption to nearby residential activities. The current and proposed neighborhood zoning promotes scattered site commercial districts at key intersections.

Implementation Timeline: Year 3

Action Steps:

Create a reference pamphlet that includes information on all opportunities
for retail investment. The pamphlet should assist businesses in securing improvement
loans and siting new business locations within Emerson Park (provide the location
of available land zoned for neighborhood commercial, the characteristics of
the site, the land value and the current landowner).

Arrange informal meetings between an EPDC representative and existing business
owners. Indicate EPDC’s desire to assist them in expanding or upgrading their
business to better serve the neighborhood and secure a greater profit margin.
Distribute the reference pamphlet.

Determine the interest of the business owner in such assistance programs.
Invite business owner to a Small Business Development Seminar.

Contact new entrepreneurs who participated in the vendor-training program
(see Strategy C). Inform them of the opportunity to set up a small retail
center within the neighborhood. Encourage laundromats, grocery stores, cafes,
and other neighborhood resources.

Consult with the City of East St. Louis’s Business and Commercial Development,
Community Development Block Grant Office, and Enterprise Community programs
regarding assistance and possible participation of those agencies. Invite
those agencies to a Small Business Development Seminar. Ask them to bring
information about the programs available through their offices.

Hold a day long seminar with the East St. Louis Small Business Center and
interested business owners/starters to discuss strategies for helping promote
physical renovation, untapped markets, enhanced business operation and related
training.

Recruit University of Illinois School of Commerce class to work with individual
businesses in creating a business plan. Assign a student to each business
person.

Approach local, county, regional, state and federal funding sources for
assistance in subsidizing the activities included in the strategic plans of
the businesses.

Implement business plans with the assistance of the NTAC and the Small Business
Center.

Evaluate the effect on the amount of services provided, sales generated,
new jobs created, tax revenue and customer satisfaction after implementation.

Participating Organizations:

EPDC

Local businesses

New entrepreneurs

ESLARP

ESL Small Business Assistance Center

Empowerment Zone / Enterprise Community

Costs:

The costs of the Promoting Retail Investment Program will vary depending on
the level of improvements made by each business owner and the number of new
businesses that start-up as a result of this program. These costs are incurred
by the business owners through grants and low-interest loans. Costs to EPDC
include the creation of a reference pamphlet for local business and entrepreneurs.
The one day Small Business Development Seminar held in conjunction with the
Small Business Center, is another cost incurred by EPDC in the first year of
the program. It is recommended that EPDC conduct two rounds of business promotion
in years 3 and 4.

This site provides information of how to start your own small business. It
also has over 100 free guidebooks available on everything from developing a
business idea to financing it to expanding a current venture.

2. Small Business Development Centers -
http://www.smallbiz.suny.edu/asbdc.htm

SBDC’s provide educational and research resources for small businesses. They
help small business owners deepen their understanding of management, and they
provide data and analysis that is generally beyond the capacity of small businesses
to purchase in the private sector. SBDCs are located in all 50 states.