Thursday, June 08, 2006

Communicating for Change

For anyone interested in the value of communications and community relations in education, I recommend reading "Communicating for Change: What Educators Must Know and Be Able to Do," a commentary in Education Week by Scott Widmeyer, founder/president of Widmeyer Communications. It's one of the single best pieces I've seen on the subject: simple, direct, and insightful.

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In an era of reduced resources and increased expectations, schools are overlooking the most obvious and effective solution to both challenges: enlisting community leaders as true partners in education. That's what I write about.