Nissan Won’t Build the IDx Sports Car and It’s All Your Fault

Want to know why you’re to blame for Nissan dropping the rear-wheel drive IDx idea? Because you won't buy it. Or at least, that’s the chicken vs. egg reasoning Nissan is using.
Which comes first: the customers or the product? Nowadays it’s the customer, and that’s bad for product development.
RELATED: See More Photos of the Nissan IDx Concept
Pierre Loing, vice president of product planning for Nissan North America, told The Truth About Cars of the news at the recent media introduction of the 2016 Nissan Maxima. (Because there’s a June 3 embargo deadline on the Maxima, something had to be written about.)
Loing said, “ … it would mean developing a different rear-wheel drive platform and then we are bumping into the same obstacles every other automaker has: the volumes of a small, sporty car are not enough to justify the investment.”
RELATED: See Photos of the Redesigned 2016 Nissan Maxima
These days, it's all about OEMs still being investment shy after the recession. Plus government regulations make new product development risky if it can’t enhance the fuel economy bottom line.
So maybe it's not just you. Let’s say you, the economy, and Uncle Sam are to blame for the Nissan IDx not moving beyond concept stage.
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