Payments Blog

After launching their business, startups often have one thing on their mind: sales. They want to attract consumers, make money and achieve long-term sustainability, while carving out a unique space in their industry. But often, startups don’t consider the risks of operating an online business and, because of that, they occasionally fail to address them. This kind of negligence can be dangerous and it could invite fraudsters and cybercriminals into any startup’s online store.

Almost all startups begin with an idea. They often have a vision and want to execute that vision, to turn their dreams into reality. A lot of these startups, however, are so fixated on their idea and their dream that they don’t consider some of the other, finer things that contribute to a successful online business.

Startups often have trouble succeeding right away in the fast-moving, growing digital commerce world. That’s because it takes a lot to succeed in this industry right off the bat, from efficient shipping and logistics to minimal cart abandonment to an optimized alternative payments experience, and that’s just the tip of the iceberg. But all digital merchants generally have the same goals: attract consumers, drive them to your online store and convert them into sales.

In the ever-changing digital payments industry, things can shift in an instant. Consumers have access to more new, enhanced technology than ever before, which has given them more purchasing power in the digital commerce marketplace. Some mega-merchants have optimized their checkout flows to eliminate every possible millisecond, spoiling buyers with very fast transaction flows. This development has turned a lot of consumers into impatient shoppers, unwilling to wait even an additional second during a digital transaction.

There are many different things that make a company successful but, for any business, the most important thing is successfully getting your products in the hands of your consumers, in a timely fashion. For startups, shipping can be an arduous task because of its relative importance to the success of the business, and because it’s something few startups have ever done before.