Rachel Zoe Launches Paper Dolls Game On Apple

Rachel Zoe Launches Paper Dolls Game On Apple

We already obsessively do this in our heads and along the margins of our notebooks, but Rachel Zoe is coming up with a different way to virtually style outfits with a new app she's created in partnership with Crowdstar. Called Covet Fashion, the app will allow you to play paper dolls with current-season, shoppable merchandise. With the ability to win prizes and enter styling competitions (some of which are judged by Zoe herself), the app lets you test out your own styling chops with fellow outfit obsessives.

The game already has over 60 brands represented with enough merchandise to help you wile away a boring subway commute or a particularly boring weekly kick-off logistics meeting (Happy Monday, by the way!). The app will be available at Apple early July, but sign up at CovetFashion.com now to make sure you're in the loop about the launch. (WWD)

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