The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

iAnywhere Announces Availability of Travel Guide

Mar 24, 2006

iAnywhere, a subsidiary of Sybase, Inc., has announced the general availability of the AvantGo Travel Guide, a mobile companion for subscribers of its AvantGo mobile Internet service. The Travel Guide is available as an additional "tab" within the AvantGo application, enabling users to access flight itineraries, weather, directions, maps, and city guides. The Travel Guide brings together access to user account information from travel partners including Expedia Corporate Travel, Northwest Airlines, Sabre Virtually There, Travelocity Business, and United Airlines.

The AvantGo Travel Guide is available immediately for users of AvantGo version 5.7 or above software, available for Palm OS 5, Symbian UIQ, Symbian Series 60 (v6.1) and Windows Mobile Pocket PC devices. An online-only version is available for RIM BlackBerry devices. The Travel Guide is available in English only. Version 5.7 and above users need to synchronize their device to receive the Travel Guide. A free AvantGo account is required, available from the Web site.