CORAL SPRINGS, Fla., March 20, 2017 /PRNewswire/ -- LeadCurrent™, the industry's most versatile call center CRM and Lead Management & Optimization solution, announced today that Zu, Inc., one of the fastest growing agencies in higher education marketing, has chosen LeadCurrent's™ software suite to accelerate their growth.

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Zu will utilize the full suite of LeadCurrent's™ tools to help automate, track, and optimize their multi-channel marketing campaigns from initial lead creation, through the entire lead generation life cycle including reporting, compliance, client and vendor management, campaign performance and billing.

After careful analysis of the technologies available, the decision to go with LeadCurrent™ was driven by the turn-key nature of the platform and superior customer service.

"In reviewing numerous lead management systems, CRMs and call center analytics tools, we found that LeadCurrent™ rolled everything into one, user-friendly solution that enables us to be extremely competitive in today's challenging marketplace -- a place where business intelligence and rapid deployment of new technologies is paramount," said Michael Griffin, CEO of Zu, Inc. "I was impressed with the smooth and seamless launch of LeadCurrent™ to serve our business and client needs; the fastest I've ever seen. Jason and his team are industry veterans and understand the complexities of the most difficult client campaigns."

This announcement comes at the perfect time, as LeadCurrent™ will be publicly exhibiting their software to the industry-at-large at LeadsCon Las Vegas (booth #228) March 20th – 22nd.

About the partnership, Jason Shatzkamer, CTO of LeadCurrent™ said, "We are thrilled to announce the partnership with Zu. It is a true compliment to be chosen as their technology partner, especially given their team's considerable tenure in the space. We are looking forward to accelerating their growth. Nothing makes our team happier than seeing our clients succeed, and it's through our software and our service that we are able to contribute to that success."

LeadCurrent™, Inc. is a premier software solution for both any lead generating advertising agency. LeadCurrent Reporting™ offers centralized campaign management, tracking and reporting, as well as a full set of client and publisher billing, conversion, and communication tools. LeadCurrent CRM™ provides a turn-key tool set for call centers, call center management, lead generation (including link out and fully managed host and post), scripting, QA, and compliance. LeadCurrent Replay™ automates call recording collection, storage, indexing and end client distribution. Visit us at http://www.LeadCurrent.com, on Facebook at FB/LeadCurrent or follow LeadCurrent™ on Twitter @LeadCurrent.

Zu is an inquiry generation company offering its for-profit and non-profit clients in the post-secondary education space and other business-to-consumer verticals the highest quality prospects. Zu generates its inquiries through numerous methods including organic and paid search, social media, SEO, mobile, traditional media, and its internal call center. Zu's St. Louis-based call center manages its own data and recruits only the most seasoned, expert agents to use industry-leading, proprietary technology to produce highly focused, highly qualified and highly targeted inquires. For more information visit www.zu-usa.com.

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