“A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers). For example, if you’re searching for information about aviation, a URL like [link] will help you decide whether to click that link. A URL like [link] is much less appealing to users.” And your URL should have that same kind of balance. Two Types of URL Readers. Who looks at that URL?

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KOKA SEXTON

OCTOBER 4, 2014

[Strategy, URL] How I do it : Bulk URL shortening for #socialmedia updates

What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. Bulk URL Shortening Tool for Social Marketing. 1. Get a copy of this URL shortening Google spreadsheet.

If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. Use Search Engine-Friendly URLs. Headline. link].

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SPIN SUCKS

MARCH 24, 2015

[Strategy, URL] Tools for Mobile Marketing Strategy Success

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

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INBLURBS

JUNE 9, 2011

[Strategy, URL] Small Business SEO Strategies

But you need to think carefully about your strategy if you want to achieve cost effective results. Put your strategy into action. What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Ignore massive corporations! This is not a coincidence. That’s pretty ironic!

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YMARKETINGMATTERS

OCTOBER 21, 2012

[Strategy, URL] Claim a Vanity URL for Your Social Media Profiles

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. So the URL for my Facebook Page is now [link].

Businesses which have serious social media marketing strategies in place have connected to social network sites like Facebook and experienced the similar growth as those social networking sites. Because these pages are free and can bring tremendous value when you add them to your social media marketing strategies to get in touch with your audience on Facebook. Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. As your network grows there also your reach grows.
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Previously, a Facebook Page content strategy was primarily focused on two things: Custom Tabs – The the content strategy for custom tabs (landing tabs) focused on engaging visitors with a clear call to action in mind. The News Feed – The the content strategy for the newsfeed focused on engaging Facebook fans in the hopes that greater awareness would be spread through virality. Here are a 11 things to consider in your new Facebook content strategy: 1. Content Strategy ImplementationMilestones allow you to select any date in the past.
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Links – You can direct other Google+ users to your company’s site by putting its URL in the “Website” and “About” sections. As a final tip, do not forget to use other social media strategies too. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesTweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. And, right now, Google+ is one of the dominating social networking sites.
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[Strategy, URL] Why Research is Key and How to Create a Research Station For Your Social Media Strategy

Vanity URL’s. Use URL services like bit.ly or budurl are great for providing URL’s to increase your level of attraction. Every flyer or ad you send out comes with a vanity URL (make sure the URL appeals to your audience and the needs your widget meets). This URL sends interested folks to a micro-site built specifically for the campaign. Every area of advertising or marketing also has its own URL – so newspapers, radio, TV, etc, would be URL/tv or URL/radio (just as an example – you can be more creative).
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Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. SEO Strategies: 9 Ways to Boost Your Business. 1. Optimize If this isn’t one of your top priority SEO strategies, it should be. Make better link building one of your SEO strategies. Still, it’s one of the SEO strategies that is worth looking into. 6. Define Improve Your URL Structure. Change your URLs to static. Use descriptive, page-related keywords in your URLs, and keep them simple.
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