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Competition became even fiercer as all top brewers now own breweries in the region

Product SynopsisA detailed market research report on the China South beer industry. Researched and published by Canadean.

Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the China South beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?The south China beer market grew in 2011. It is still smaller than the north and east markets. Competition became even fiercer as all top brewers now own breweries in the region. However, there still remains scope for development and many new opportunities are still available in south China. Per capita beer consumption in China is still lower than in European countries, and as the south region is comparatively developed, income is relatively high and there are more opportunities for premium products

What are the key drivers
behind recent market changes?The south region's top brewers are expanding capacity by building new breweries. The bar and club culture is growing in popularity; especially in large cities in south China, boosting on-premise consumption. Costs for grain and barley are constantly increasing, and combined with soaring energy costs and the high cost of other raw materials, like aluminum, have added to the pressure on brewers. Several brewers have already raised prices.

What makes this report unique and essential to read?The China South Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China South Beer industry. Data includes volumes from 2007 to 2011, plus forecasts for 2012, enabling historical and current trend analysis.

Key Market IssuesCosts for grain and barley are constantly increasing, and combined with soaring energy costs and the high cost of other raw materials, like aluminum, have added to the pressure on brewers. Several brewers have already raised prices

There still remains scope for development and many new opportunities are still available in south China. Per capita beer consumption in China is still lower than in European countries, and as the south region is comparatively developed, income is relatively high and there are more opportunities for premium products.

To increase profit margins, manufacturers are reducing packaging from the standard 63-64cl bottles to 60cl to improve margins. There are even some 50cl bottles, and these smaller packs are growing at a high rate but from a low base

Thanks to further economic growth, beer consumption grew during 2011 and at a higher rate than in 2010

Brewers have long tended to focus on the south region because it is comparatively developed and competition is becoming increasingly fierce. As a result, both domestic and foreign brewers increased investments in the region during 2011.

Key HighlightsThe bar and club culture is growing in popularity; especially in large cities in south China, boosting on-premise consumption

The big players enjoyed a good performance in 2011 boosted by marketing activities and promotions

Besides national brands such as Snow and Tsingtao, some regional brands like Anchor and Xuejin also saw good growth

In 2011 Tiger and Heineken performed behind the market in south China. These brands already had a relatively large base in south China, which contributed to their slower growth.

As in previous years lager continues to account for the majority of beer consumption, whilst specialty beer remains very small.
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