This is a blog about marketing, gadgets, travel, privacy and cyberspace. Especially, but not exclusively, for those with an interest in everything that can make the life of a frequent traveller into something vaguely resembling normalcy.

Wednesday, January 18, 2006

Microsoft and Google kick off convergence between internet and mass media

What promises to be the 21st century titan's fight over online media between Microsoft and Google has hardly begun, and already it's spilled over to the airwaves.

dMarc connects advertisers to radio stations through an automated platform. Google wants to integrate this technology into their AdWords programme, which basically does the same for websites. In the near future Google's AdWord clients will be able to buy both online and radio advertising from one single source.

This is not just a skirmish any more. Google will overpay up to $1.2 billion for dMarc, a company that was formed as recent as 2004, in a deal worth $29 million. And this is just the beginning...