About

Fashion Week South presented byFerrari of San Antonio showcases the best in fashion, art and culture celebrating the fastest growing region of the U.S.A. set in one of the fastest growing cities—San Antonio, Texas. A world class destination with more than 25 million visitors annually, this vibrant, multicultural, colorful, art and fashion loving hub of the Southwest is the perfect destination to preview and experience the best-inclass participants of FWS.

Twice annually, the producers and invited participants of FWS create exclusive shows for the current season that have made the journey from design conception; to runways around the world; to expertly edited production; and ultimately to retail. The audience experiences the true “runway to reality” showing for a firsthand look at designer’s and artist’s finest work specifically curated for the active, vibrant and engaged insiders and denizens of the colorful and growing southern and western regions of the U.S. and Mexico.

Before designer’s collections make it to retail, they make it down the runway. High concepts in color, silhouette and styling are revealed during industry fashion weeks in New York City, London, Milan and Paris. These highly produced, widely-publicized shows and presentations reveal the designer’s inspiration and concept for the season. The reality of what makes it to retail several months later as a ready-to-wear garment versus the one of- a-kind sample can differ greatly.

At Ferrari of San Antonio Fashion Week South the audience experiences “runway to reality” highly stylized ready for retail collections and the art and culture that inspired the designers.