Winter Warmth: East Coast keeps out the cold

KWAZULU-NATAL has always had a strong sense of community. A reflection of this is the success of East Coast Radio’s annual drive to collect blankets to make winter more comfortable for those out in the cold.

Winter Warmth 2009 was no different with just over 40 000 blankets worth R1,2 million collected.

The Hub, on board as the sponsors this year, added several new elements to the campaign. Other than donating blankets at all The Hub stores, they also gave people the option to donate cash in-store, which made donating more convenient, raising just over R200 000.

The East Coast Radio team also carried out a variety of exciting events to help raise money for the campaign. Afternoon drive show host Darren Scott turned R5 000 into a whopping R30 000 at the Vodacom Durban July for Gold Circle — kindly donated to the campaign.

The most expensive skydive has got to be the one by Dave Guselli, Neville Pillay and Cherie Cusens, which raised R20 000 for Winter Warmth. Damon Beard hosted two outdoor broadcasts around the province that saw over R200 000 being injected into the campaign.

Winter Warmth would not have reached as many people had it not been for facilitators Rotary and Durban Deliveries, who work tirelessly to ensure the donations get to the right people.

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