Hemingsworth

Hemingsworth is a swimwear collection designed for those discerning individuals that know what quality is and what it isn’t. Each swim short has its own story and is distinguishable from the others within the collection by its cut, trim and colour reference.

A visual identity that included photographic art direction was developed to create a stand-out brand that reflected Hemingsworth sartorial elegance and rakish approach to life. Pastel colours, nautical map references and a unique rule of etiquette was applied to each swim short within the collection. This high-end yet understated visual language was used to create a bespoke website design with an alternative scroll-function like no other.

About

A Design and Brand Consultancy producing work for National and International clients – All of our work is built upon the guiding principles of substance, relevance and stunning simplicity.
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