A 360 Digital Strategy is an all-encompassing strategy leading a person from first contact and exposure to an end goal. The decisions are based on data points gathered from all aspects of a business in the digital environment including but not limited to SEO, PPC, Website, Customer Experience, Influencer Marketing, Social Media, E-mail, Content, Lead Nurturing and Sales Enablement. Example: … Read More

Devising a twitter marketing strategy for engaging influencers in the world of B2C is really easy. Send them a product and ask them to review it or post something about it. Ok maybe not THAT easy. But generally speaking it’s a lot easier to engage people that get something from it. What if you have to engage people that don’t … Read More

Spirits maker Bacardi is hoping to connect with consumers through the mediums of art, music and film with the appointment of artist and entrepreneur Swizz Beatz as its first global chief creative for culture. The multi-year agreement will see Bacardi and Beatz work together to create events, marketing and social activations with industry influencers. The goal is to develop partnerships, … Read More