This Privacy Policy is The Airforce Shop ("we", "us" or "our") official privacy policy and it applies to all personal information collected by The Airforce Shop. In this policy, we explain how and why we collect your personal information, how we use it and what controls you have over our use of it.

When and how we collect information
Information is collected by specifically requesting it from you, generally this occurs when you register on the site or buy a product online.

Why we collect information
We collect information to ensure that you receive a more customized service, which will add value to your online experience. By doing this we are better equipped to meet your needs by targeting the best and most appropriate products at you.

Use of information collected on the site
We want to help you maintain your privacy on the Internet. We will treat your information in total confidence and will only share your information with our alliance partners and agents and will not sell, share or rent this information to any other third parties. The information which we collect from you may be used for a variety of reasons, such as establishing the general demographics, statistics or market information or to compile a broad profile of visitors who access and transact via the site.

Please note that all information is aggregated, therefore no identifiable individual or company information is shared with other parties.

Emails of promotions
We may also use the information we collect to be able to better meet your needs by sending you information on new services or products which may be of interest to you. From time to time we will mail you information about us or our partners, if you do not wish to receive this email or mail you can opt out by contacting us or e-mailing us with a request to be removed from our mailing list.

Cookie Technology
We use cookie technology. Cookie technology consists of tiny pieces of data or a small text file that is stored on the your computers hard drive and which contains information about you, so that next time you visit the site the Cookie reminds us of who you are, enabling us to achieve our goal of providing a valuable online experience to you. You can, however, set up your Internet browser to disable this cookie technology.

When we will disclose information
We may disclose information if required to do so by law or if it is required to protect the safety of our customers or the public, or if we believe that such action is necessary to protect and defend our rights or property, the site or our customers.

Storage of information
We place a great importance on the security of all information associated with our customers.

The Airforce Shop retains the information you provide to us, including your contact details, to enable us to verify transactions and customer details and to retain accurate records for legal and accounting purposes.

No data transmission over the Internet can be guaranteed to be 100 per cent secure. As a result, while we strive to protect users personal information, we cannot ensure or warrant the security of any information transmitted to it and users do so at their own risk. Once we receive your transmission we make every effort to ensure its security on our systems.

Ultimately, you are solely responsible for keeping your passwords and account information secret. You should be careful and responsible whenever you are online.

Hyperlinks to Third-Party websites
This web-site may contain links to other sites. We are not responsible for the privacy policies adopted by the proprietors of these other sites.

Right to amend this policy
We reserve the right to amend this privacy policy at any time. All amendments to this privacy policy will be posted on the site ("the current version"). Unless otherwise stated the current version shall supersede and replace all the previous versions of the privacy policy. A print-out signed by the webmaster responsible for maintaining this site will serve as prima facie proof as to the date of publication and content of the current version.

Acceptance
You accept that your use of this site includes your acceptance of this Privacy Policy and the Condition of Use.