Archives - 12 February 2018, Monday

Monitor the old site for a drop in trend and rankings while the new one is moving up. It is also important to check the performance (with regard to average position and CTR) over time. Although it might take a while to completely gain the old rankings with the new location, you can en...

Figure out on which networks your audience is most active and only show sharing buttons for those networks. Use the power of limited choice . Scientific studies show that too many options cause brain fatigue, and subjects are less likely to make any choice at all. Keep your sharing bu...

1) Many people on the Chrome team are personally passionate about web security. HTTPS is a foundational part of web security. It’s a grassroots effort that worked hard to get leadership support. 2) We don’t think people know or care about the difference between HTTP and HTTPS. Securit...

The Facebook Advertising platform is a beast and full of many useful features, which when utilized can be a powerful way to advertise your business. As with other digital marketing channels if you’re not careful can also waste a lot of your budget and potentially return a negative ROI...

HubSpot are inbound marketing specialists that offer a range of free online learning tools, all engineered to help you create more effective inbound funnels and deliver conversions. Resources include an onsite SEO template, a variety of ebooks and free digital marketing courses that w...

Late last week, Google parent Alphabet and Getty Images announced a sweeping partnership that effectively ends a long-standing copyright and antitrust dispute between Getty and Google , which was filed in early 2016. The newly announced deal was characterized by Getty as “a multi-year...

If your company doesn’t have the in-house skills to implement a link building campaign, you’ve probably thought of hiring – or have already hired – an agency to handle it for you. Here’s a common scenario: You already know that you shouldn’t miss out on the great opportunities that li...

A webmaster or business owner was upset his website dropped in its Google search rankings and complained in the Google Webmaster Help forums. Google's Aaseesh responded that the webmaster needs to do a few things: (1) Improve the overall content quality (2) Cut down on the number of p...

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The relatively new job schema for the Google for Jobs feature now has added a new markup specifically designed to communicate that a job listing is available for remote workers or telecommuters. You can see the new markup under the jobLocation section of the schema , it looks like thi...

You would assume that since Google search doesn't even check to make sure the HTTPS is valid for your search ranking boost that Google also doesn't check to see the level of security for a domain name in search. So adding security features such as DNSSEC, DKIM or SPF does not play a r...

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Last week we reported how Google removed the quota notification within the request indexing feature in the Google Search Console fetch as Google feature. We noted the documentation still had the quota but the interface removed the quota notification. Well, I've been trying to hit the ...

This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here . Loren Baker is 43 years old, lives in Santa Clarita, California with his wife and 7 year old boy. He is a family man and a community man, from what I can tell from his Facebook p...

Here is a picture of the gigantic light bright at the Google NYC office. The funny thing is that the Liberty Science Center near NYC, lists a giant light bright as a reason to bring your kids to the venue. Google has one in their very own office. Well, they have it there more explaini...

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All good things come to an end, however, and the early success of A/B Testing was no exception. As the UX and UI of websites changed and evolved, so did the industry of online marketing. The soda-pop-drinking “Webmasters” of the 1990s and 2000s were soon replaced by digitally savvy ti...

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The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing is one of the most ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: The Google Request Indexing Quota Seems To Be Enforced Last week we reported how Google removed the quota...

The Facebook Advertising platform is a beast and full of many useful features, which when utilized can be a powerful way to advertise your business. As with other digital marketing channels if you’re not careful can also waste a lot of your budget and potentially return a negative ROI...

Don’t start with keywords: Before you put on your SEO hat or even your marketing hat, just be human. Learn about your customers from your customers . Before diving into tools and spreadsheets, try to gain some real empathy and understanding for the customers you’re serving and the per...

Google is marking the start of this year’s Winter Olympic Games — and officially kicked off its own Doodle Snow Games — with an animated Winter Olympics doodle featuring a cast of athletic animals. “Welcome to the opening day of the Doodle Snow Games!” writes Google on the Google Dood...

Ensure your content creation is based on data. Content marketing without data lacks purpose. Define the audience, engagement and conversion metrics that matter to your brand. Track and measure these to gain the insights you need to create meaningful content that people want to consume...

Date column: Ideally matched against IT sprint cycles. This does not mean every SEO initiative involves IT. But if you do need a developer’s assistance, it will make cross functional team project simpler. Having it set, for example, every two weeks, also promoting small but constant r...

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Titles & meta. Your title is one of the first things crawled on your web pages. Providing a clear and focused title helps the crawler understand the content on the page. It helps set the tone and begins the process of entity relationships. Meta descriptions are not part of the ranking...

Spelling and grammatical errors. You would think that since it’s already been published, your piece would be perfect, but you may be surprised at what mistakes mad their way through, especially if you were lax about proofreading in the past. Outdated information. One of the main thing...

Monitor the old site for a drop in trend and rankings while the new one is moving up. It is also important to check the performance (with regard to average position and CTR) over time. Although it might take a while to completely gain the old rankings with the new location, you can en...

Performance Data : Taken from the channels themselves, performance data is export from insights or analytics tabs on the social platforms themselves. This data includes key metrics like impressions, engagements, and engagement rate. Social Listening Data : Data provided by specific “s...

July is shaping up to be a big month for Google. Earlier this month, the company announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.” This move will coincide with the release of Chrome...

Check website rankings in any of the 571 supported search engines; Monitor unlimited websites and keywords without any extra costs for the amount of data you get; Analyze competitors' rankings and compare them to yours (or set side by side any 2 websites in the same keyword niche); Fi...