Strategies For Busy People

Simple Email Marketing Tips That Sell Big – Mitch Tarr

Struggling marketers and entrepreneurs consider email marketing an ugly, red headed step child they put in the corner and ignore.

But savvy, battle hardened marketers focus on email marketing and consider it a Golden Goose.

Why?

It’s still the most personal, highest converting and highest return on investment marketing channel.

Mitch Tarr is the former Vice President of Marketing of one of the largest online training companies in the world and founder of Zin Marketing, a 6-year-old ethical email marketing agency with 2500 campaigns, 90 Million emails sent in 104 different industries.

How Do You Squeeze More Money Out of Email?

Mitch, shares the number of offers you should make in your email to maxim sales in our interview, above.

Mindset of a successful email marketer

The first time Mitch and his team were engaged to write email copy for a client with 7.2 Million subscribers , he was a bit intimidated. His trick? His mindset trick that made it easier and the campaign successful (It’s not imagining them naked) was to imagine you’re writing to one person you already know, not 7 Million, just one person.

Give your subscriber a face, name, age, etc…

Favorite Quote

“Don’t let the tail wag the dog.”

This means that you need to focus on the 99% of people want to hear what you have to say not the 1% who will complain.

Aha Moment

When you’re in the service business like Mitch, you really have to sell your ideas to your clients..even your existing one, constantly! And have data to back it up.

Why? So they will get out of your way, let you do your best work and get best results for your clients.

Service providers often forget that they have a ton of “in the trenches” experience. When a services client get’s cranky it’s usually because re-sell your clients on why you’re doing what you’re doing….because they forget and can become a bit difficult.

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