As you may know, outside of my regular work I also have a hobby website about coffee. It’s called CoffeeDetective.com.

This is a site I started 7 years ago, and I’m still adding to it and improving it today. How come? Because I’m a huge coffee lover and enjoy writing about it and helping people brew a better cup of gourmet coffee at home.

Another reason to enjoy writing my site is that it has become a second source of income for me and my family. Best of all, it’s pretty much passive income, through ads and affiliate partnerships. I don’t have to sell or ship anything. I just have to keep writing and adding great content to the site, which I enjoy doing.

Anyway, a few years after starting the site I decided to share what I had learned with other people by writing a program which explains, step by step, how to write your own money-making website.

Over a thousand people have now taken the program, and hundreds of new websites have been published. And some of those sites are now coming close to or even exceeding the income I make from my coffee site.

When you watch a live performance of your favorite play in a theater, you are looking at a performance that has been preceded by weeks or months of rehearsals.

And those rehearsals take place without costumes, without scenery and without the pressure of an audience watching.

The rehearsals allow the actors to get things right, outside of the public eye. There are fewer constraints. There are no downsides to making mistakes, missing lines, and so on. No pressure.

OK. Now let’s consider how we go about writing interior pages on websites.

As an example, let’s assume we are working on the rewrite of an insurance company website. The company offers home insurance, auto insurance, commercial insurance and farm insurance. Each of these areas has an interior page of its own.