Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels,... more...

In 2013 it is possible that Israel, backed by the United States, will launch an attack on Iran. This would be a catastrophic event, risking war, bloodshed and global economic collapse. In this passionate, but rationally argued essay, the authors attempt to avert a potential global catastrophe by showing that the grounds for war do not exist, that... more...

The definitive case against military action in Iran, passionately argued and meticulously researched In 2013 it is possible that Israel, backed by the United States, will launch an attack on Iran. This would be a catastrophic event, risking war, bloodshed, and global economic collapse. In this passionate but rationally argued essay, the authors... more...

In 1893, Dr. Watson and Conan Doyle published what they believed was the last Sherlock Holmes story, "The Final Problem". The world was stunned, and The Strand Magazine rushed to fill the vacuum. Readers were soon introduced to a new detective, Martin Hewitt, as presented by Arthur Morrison. Although initially different than Holmes, Hewitt... more...

The biggest, most important issue in business today--becoming digital--touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com... more...

This is the eBook version of the printed book. "This guide will quickly and easily walk complete beginners through creating their first simple games using Phrogram. The material is friendly and approachable to the young and to the technologically timid alike." --Alfred Thompson, Academic Relations Manager, Microsoft Corporation Different... more...

Provides an empirical investigation into the moral performance of the media. Based on 22 focus groups, three nationally representative questionnaire surveys and interviews with senior media personnel and regulators, this book charts the changing position of the media as a moral voice representing ways in which we live. more...

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing... more...