"Swell was designed with the specific intent of stirring emotions" says the designer from his London studio. "I want my work to have simple and immediate appeal. I believe that design should be instinctive and individual - a direct response to the mass produced tyranny of good taste."

The Looking Glass House

For Milan Design Week 2012 Jenner created an allegorical installation called The Looking Glass House to introduce Swell.

"Inside, 200 balloons cocoon the pieces, playfully refracting light and colour. A mirrored floor reveals a notable hallmark of the collection: underside detail that is every bit as compelling." Photos: Michael Franke.