EvenBeforeGalaxyS8Launches,SamsungBestsAppleInLatestQuarter

In the phone wars, a new leader has emerged. Samsung overtook Apple in smartphone sales during the first quarter of 2017, according to Trendforce.

Between January and March, Samsung saw its worldwide market share climb from 18.5 percent to 26.1 percent. During the same period, Apple’s piece of pie dropped from 20.3 percent to 16.9 percent.

No. 3 and No. 4 were Huawei and Oppo, respectively.

Of Apple, Trendsforce notes:

The total production volume of all iPhone devices for the first quarter of 2017 fell by 36% compared with the previous quarter and declined by 41% versus the same period a year ago. These results actually showed an overall improvement in iPhone sales. Apple this first quarter released the “PRODUCT Red” edition of iPhone 7 and 7 Plus, which can be regarded as a follow-up to last year’s “Jet Black” edition. The use of striking colors has been well received by consumers and helped Apple grab market share. The bold color scheme has also raised awareness about the upcoming release of the 10th anniversary iPhone devices.

In the ongoing phone wars, Samsung’s lead should continue for at least the next two quarters thanks to the upcoming arrival of the Galaxy S8. The handset, first announced last month, arrives on April 21. Apple isn’t expected to unveil its 2017 iPhones until September.