Adweek pointed out that Instagram applied the same strict standards to video ads that it imposes on photo ads, with all creative going under review and an eye toward fresh content, and not repurposed material.

Our audience is becoming increasingly mobile-centric, and Instagram is a mobile-centric platform, so it’s an important part of the marketing mix. One of the great advantages of working on the marketing team for Call of Duty is that gamers broadly — and our target audience specifically — just inhale content.

We are targeting women because these are fashion illustrations and the focus is on women’s products.

And The CW is promoting new series The Flash with a clip of passengers in a plane on the runway seeing a burst of light outside the windows of the aircraft, and the television network’s head of digital marketing, Caty Burgess, told Adweek:

We created it from scratch and were sort of wondering where to put it when the Instagram opportunity popped up, and it was like kismet. We wanted to take full advantage of the Instagram opportunity and do something memorable.