Research & Development

The Einhell portfolio today includes about 3500 items: Car accessories and tools as well as products and implements for garden, leisure and household use. It all began in 1964 with contract manufacturing of transformers, switchgear and construction site distribution boxes which featured an innovative 3-phase reversing switch.

The production base quickly expanded into the first large series products: small battery chargers, welding transformers, cable drums and tool boxes, providing better utilization of the existing transformer winding and metal fabrication production facilities. Once Europe's largest mail order company had included Einhell battery chargers in their mail order catalogue, the future direction of the company's product strategy was essentially in place.

The sales strategy targeted mail order companies as well as hardware stores and their purchasing cooperatives, which were still an important factor in the retail sector in the early years. The addition of garden grills, which was a good fit for the company's metal fabrication operations, established the second big product line, namely "Garden and Leisure". The "Home Technology" line was not added until the early 80's. The company continued to systematically develop and expand the typical Einhell product segments while keeping an eye on both the market and the target group and making modifications to meet market needs.

Since the 1970’s, Einhell has developed a series of sophisticated products including the AQUADUCTOR (swimming pool filter) and the Economy 3 heating system computer.

Product Innovation

The future profitability of the company is based on continual development of innovative products. Einhell works ceaselessly to bring new products to market which are not comparable with existing products.

All product innovation is directed at making work around the house and in the garden easier and finding the ideal combination of aesthetics and functionality. New, innovative features ensure sustained differentiation from the competition, and they ensure that Einhell will retain its strong market position in the future. Interdisciplinary teams made up of industrial design, engineering, sales and marketing experts work to implement these goals.

Product Development

Einhell produces some products in house and has others manufactured by very capable foreign suppliers. Einhell has a global rather than a local market perspective. To achieve our main goal of offering our customers high-performance products at market prices, we have to operate worldwide.

Our purchasing strategies cover the world market. We rely on local experts using stringent criteria to check the quality of the goods we buy. One of the most important purchasing markets today is China. Highly qualified employees located in Germany coordinate all of the company’s essential functions and optimize our activities to meet the high expectations of our customers.

Production

Einhell produces some products in house and has others manufactured by very capable foreign suppliers. Einhell has a global rather than a local market perspective. To achieve our main goal of offering our customers high-performance products at market prices, we have to operate worldwide.

Our purchasing strategies cover the world market. We rely on local experts using stringent criteria to check the quality of the goods we buy. One of the most important purchasing markets today is China. Highly qualified employees located in Germany coordinate all of the company’s essential functions and optimize our activities to meet the high expectations of our customers.

Quality

Our high standard of innovation and quality is based on our in-house development team, collaboration with external partners and a strong quality assurance program.

In order to maintain a presence in close proximity to the production sites and react with lightening speed to customer preferences, we have massively expanded our quality assurance operations and relocated parts of our engineering department to Shanghai. German engineers and technicians work on site to ensure that products are made strictly in accordance with Einhell guidelines. Einhell quality checks are based on stringent standards and guidelines, and they continue to evolve. Qualified Einhell technicians coordinate and retain responsibility for all of these activities.

Environment

We must not knowingly introduce products into the market that pose a hazard to property or users, are highly dangerous or damage the environment. Neither turnover nor profit considerations may be allowed to impinge on this basic principle.

All product packaging will be as small as possible. We will never use more packaging material than is absolutely necessary.