Political Ad Spending Online Is About to Explode

There will tweets. There will be liveblogs. There will be thinkpieces. Its the GOP debate tonightand...

Published on: Mar 4, 2016

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Transcripts - Political Ad Spending Online Is About to Explode

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Political Ad Spending Online Is About to Explode
There will tweets. There will be liveblogs. There will be thinkpieces. Its the GOP debate tonightand
everyone on the Internet will have a whole lot to say.
One more way to weigh in: The Washington Post is inviting anyone on the Internet to annotate the
numbers, thezingers, the truths, and the lies that make their way onto the permanent record.
The Post is working with Genius (formerly Rap Genius) to let readers annotate the running
transcript of the debate published on the venerable newspapers site. Genius will provide the tech
overlay that will allow anyone to highlight, annotate, and comment on the words of Trump, Bush,
Cruz, and the debates seven other participants.
Were hoping for a civil, constructive discussion, Cory Haik, the Posts executive director of emerging
news products, says. The Posts reporters will be adding their own fact-checking and commentary to
the transcript, as well.
Real Genius
This isnt the first time the Post has run transcripts alongside major political events. They do really
well for us, particularly on social and search traffic, Haik says. But while in the past the Post has
spent the night post-debate poring over the record, tonight theyll do it in near real-time with the
help of the crowd.
Its cool to read the primary source with the added level of information, says Ilan Zechory, Genius co-
founder and president. As with the lyrics that Genius was first launched to annotate, commentators
will be able to pull out the hidden messages, meanings, lies, and exaggerations that will saturate the
debate, Zechory says.
To be sure, the Post will be moderating annotations to ensure that they meet the sites standards of
decency. However, its up to Genius system to determine, which comments get shown and
how.Zechory says Genius offers a kind of upvote system to highlight the best content when possibly
thousands of users will be weighing in at wants. Genius also prioritizes verified users, such as Post
reporters or politicians who might chime in.
As a political junkie, Zechory says, Im excited to watch the carnival.
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