Music X Technology: Broods

To help Broods promote their latest single release ‘Heartlines’, and their upcoming headlining US tour, we worked with Microsoft to develop a technology solution that would bring the song to life.

Using the Microsoft Band, the fitness tracker measured lead-singer Georgia Nott’s heart rate as she performed in the video, translating her biodata and energy into a stunning geometric display. We transformed the band’s energy and emotion into a corresponding visual show, creating a data-driven, bio-interactive concert.

A first-of-its-kind integration, fans got to experience the Band powered visuals in real-time when Broods took the technology on the road for their headlining U.S. tour. The Microsoft Band collected information from the artists as they performed and translated that data into visuals in real-time, creating a new level of intimacy with the audience and a one-of-a-kind live music experience.