Ottawa, March 18, 2015 – Today the internationally recognized Ottawa mobile startup, PlayMC2, announced it will be donating 5 per cent of its total contributions from their ongoing Indiegogo crowdfunding campaign to the Canadian Council on Social Development (CCSD), Canada’s longest serving social development organization.

PlayMC2 is a free mobile app which rewards people for tracking their daily activities by taking photos of the simple things they do each day – from picking up a piece of garbage to helping a stranger – the things that have a lasting impact on their community and the world.

PlayMC2, launched their first crowdfunding campaign last week to expand its mission of improving the world, one microaction at a time.

“Through a myriad of small actions every day, we can all contribute to the well-being of others,” said Peggy Taillon, President and CEO of the CCSD. “That well-being is linked to each person reaching their potential – and that contributes to nation building.”

Since the campaign's launch last Thursday, PlayMC2 has raised almost 10 per cent (over $3,000) of its $35,000 goal from dozens of contributors from Canada to South Korea, China and beyond. Within 24 hours, PlayMC2's campaign was a trending Tech campaign on the online fundraising website, Indiegogo.

“With every act we define ourselves by what we do,” said Giovanna Mingarelli, the CEO and Co-Founder of PlayMC2 and Entrepreneur in Residence at 1125@Carleton, Carleton University’s Living Labs. “By extension we’re supporting the development of a healthier, more compassionate Canada for others and ourselves.”