Taking a cue from Strunk and White's famous guide to style in writing, the author of When Good People Write Bad Sentences here presents the basics for good visual design of the printed page. Geared toward busy people who want to learn practical design skills to produce attractive printed material at their own desks, the book offers 170 instructive illustrations (many in a before-and-after format) and examples of letters, brochures, business cards, ads, invitations, and other everyday print projects.