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Biography

Christian studied Applied Geography and began his professional career in market research at Nielsen. Then after two years moved to the media agency Initiative Media where he left as managing director after eight years and moved to the market leader MediaCom. Since 2011 he has been Managing Director of the Ströer Group, first in Marketing and Strategy, then in Business Development and since 2016 he has been in charge of Strategy and Innovation.

Sessions

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20-11-2019 17:0020-11-2019 19:00Europe/MadridDigital Out Of Home / Digital Signage

Successful Smart City concepts require more than data, technology and infrastructure. This two-hour segment will focus on strategies, best practice and business cases on how out of home, sensors, digital touchpoints and content can enable cities to generate, process and distribute information. Smart City concepts building on existing infrastructure including power, connectivity and maintenance deliver a faster return on invest. Panel discussions with smart city, out of home and technology international smart city experts will complement the session's keynotes.