The project began when I came up with the idea of merging the front and backend of the Squarespace Content Management System. I led technical research to uncover its feasibility, iterated over design solutions and socialized the idea, until finally its time had come.

When development began I acted as project manager while leading the creation and implementation of the new design language. I worked closely with front-end engineering in its implementation, and designed the LESS-based style system as a reflection of the new design language.

Squarespace 7 was the riskiest project undertaken since Squarespace 6, but rolled out so effortlessly that we cut its rollout time from three months to ten days.

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Today as the Director of Product Design I have the privilege of leading our world-class design team and working closely with our product org to make the best online publishing tools in the world.