October 28, 2011

We were watching The Amazing Race on cbs.com and this commercial played.
When the woman in the fur coat and bikini blew powder out of her hand, my wife asked, “is this for real?” But then this shot appeared:

October 27, 2011

They do if you're trying to show how tough your floor is:
Pergo XP put their floor to the test versus some harsh challengers in the middle of Venice Beach, California. You can see them all at PergoXPvs.com.

October 19, 2011

Mini Cooper has teamed up with Smith Magazine of Six Word Memoir fame to award "the best test drive ever." Submit your six word long idea, @SmithMag will judge the entries and Mini will make one of them happen.

Not every brand can pull off letting people pick their own prize, but here's two other things they got right:
-The clear contraint on the length is sure to inspire creative entries and is ideal for sharing.
-They don't force you to post, like or retweet to enter.