Boomer The Dog appeared in a segment of the episode Animal Obsessed on the television talk showDr. Phil, on March 25, 2014,[4][5] where he explained "he believes he’s half dog and half human", and that "he dresses in a sheepdogcostume, eats dog food, carries a squeaky toy, sleeps in a dog house and loves to play with 'other dogs' at the park."

I feel really comfortable with everything that I am,... If I couldn’t be a dog, I’d feel like just an empty shell."