Under Eluga series in India, Panasonic has launched its first Big View Display smartphone - Panasonic Eluga Ray 550 at Rs 8,999. This will be available for purchase exclusively on Flipkart from the 5th of April 2018. It comes in Black, Blue and Gold colour options.

The Panasonic Eluga Ray 550 smartphone comes with a 5.7-inch HD+ display with 18:9 aspect ratio and 2.5D curved glass on top and it is powered by a 1.3GHz quad-core MediaTek MT6737 processor. The phone comes with 3GB of RAM and is backed by a 32GB of internal storage, which can be further expanded up to 128GB via micro SD card slot. It runs on Android 7.0 Nougat.

This phone also equipped with Arbo, the virtual assistant that uses artificial intelligence to track and learn your daily activity patterns, prompting you to do things as per your timings. Additionally, the smartphone is equipped with features such as smart lock, trusted voice and finger print sensor for supreme device security.

The device sports a rear camera of 13-megapixel primary camera with LED flash and 8-megapixel front camera for selfies and video calling with LED flash as well. The phone is backed by a Li-ion Polymer 3250mAh battery. The device measures 152.5 x 73.3 x 8.5mm and weighs 152 grams. It supports connectivity options including Dual SIM, 4G, VoLTE, Bluetooth 4.1, Wi-Fi 802.11 b/g/n and micro USB 2.0. It comes with sensors like Accelerometer, Proximity, Ambient Light, Magnetometer and Fingerprint.

“We are entering into the ‘Big View Display’ smartphone category with the launch of Eluga ray 550 so as to enhance the viewing experience of our customers and provide a display which is not only big but also pleasing to the eye. Panasonic is committed to scale new heights of product innovation and we are focused towards embedding powerful features in our upcoming range. We will continue to offer the best of the best at an affordable price to accommodate our customer’s evolving lifestyle” said Pankaj Rana, Business Head, Mobility Division, Panasonic India.

"We are glad to launch the Panasonic Eluga Ray 550 exclusively on Flipkart and are happy to expand our customers’ choices in the budget segment. With this, Panasonic has introduced the most beautiful display at a breakthrough price. This launch marries well with Flipkart’s vision of making smartphone technology affordable" Ayyappan Rajagopal, Senior Director - Mobiles at Flipkart said.