The lesson, if you connect, you win friends – but what if you don’t connect or engage, what makes people decide that you are not a useful resource, but just an annoying tweeter?

Del Harvey took us through some do’s and don’ts when running your Twitter account, and things that will get you unfollowed in a flash!

Don’t

Overuse @replies

@this, @that, duplicate tweets with different ‘@’ replies is still spam – your feed will end up with the same tweet over and over again but to different people.

Duplicate posts – different #hashtags

Spam spam spam spam spam – shows little imagination, and if your followers also follow some of the people you are tweeting it is only a matter of time before your feed becomes annoying.

Do

Host a chat - interact with with others

Run a contest - everyone likes something for free, so give the people what they want! A great example of mercedes using Twitter to get the public to control and vote for how the video ad went next was a very cool success using the #youdrive hashtag. Del suggest that there is plenty of room for more cool contests.

Announce a Sale – start the conversation, encourage people to interact with you from the off

After the short presentation, Danny and Del started the Q&A

I missed some of the conversation, but the entire Q&A was written up by Courtney Seiter on the Raven Tools live blog

Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M