For the first time, Mesa Filipino Moderne Restaurant gets a celebrity brand ambassador to boost its campaign ‘Road to 100.’ It’s been 10 years since the Mesa brand has started, and now Mesa is a nationwide brand with over over 50 stores, from Laoag in Ilocos Norte to Koronadal in South Cotabato.

Their goal is to reach 100 stores by 2021 and what better way to do it than by getting one of the country’s multi-awarded actor, Mr. Dingdong Dantes.

“Mesa embodies wholesome, modern family man. That’s why. He fits the bill very much well and represents the Mesa brand to the fullest,” Eric Thomas Dee, COO of Foodee Global Concepts (FGC).

“We all strive to be our best, diba? Especially as individuals, para sa akin lalo na ngayon that I have a family and I’m just happy to represent a brand that has the same core values. And excited ako na makasama ako sa kanilang #RoadTo100,” Dingdong reacts.