Navigate Marketing has previously worked with sports team owners on club acquisitions.

When someone purchases a team that’s been without an owner — such as the Stars, which hasn’t had an owner for two years — there’s a need for an initial significant capital investment, Maestas said.

Typically, a sports team owner invests $3 million to $4 million a year to keep a club valuable, he said.

“No one buys a team thinking it will be a one-year or two-year project,” Maestas said. “An owner will expect to take their time and make big investments.”

Weighing options

If the sale goes through, Gaglardi could decide to reduce ticket prices to encourage attendance, pick up new players or move the Frisco headquarters closer to the American Airlines Center, according to sources.

Gaglardi declined comment through the Stars corporate office. The Stars would not comment on Gaglardi or the sale of the club.

Gaglardi will likely concentrate on investing in the Stars team and player moves, with hopes of affecting next season’s revenue and elevating the club’s image, Maestas said.

Earlier this week, the team was ranked No. 4 in the 30-team NHL.

With a lingering NBA lockout, this could give the Stars the time for a power play in Dallas sports, Jewell said.

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