Internet
marketing has become an important promotional method for many
businesses around the world with any form of commercial presence on
the net. It is often thought that doing business on the Internet
mostly requires competency in the technology area; however, as many
dot com companies are failing due to lack of revenue generation,
which could be induced by the inadequate marketing and research,
practitioners and scholars of e-commerce are keen to obtain a better
understanding of the whole phenomenon of Internet
marketing.

To understand what's working as an Internet
marketing strategy or tactic, one needs to conduct marketing
research using rigorous statistical methodology.