Entrepreneurs, businesses, organisations, brands, companies, and unsurprisingly digital marketing agencies, have been creating and sharing content as part of their marketing strategy for some time now.

By tailoring content to a specific target audience, it’s possible to attract quality leads to your website, build your brand’s reputation, and ultimately achieve conversions. Content can come in a variety of forms – blogs, infographics, whitepapers and, of course, videos. In this blog we focus on video content and four important reasons why it should be part of your business’ digital marketing strategy.

It’s Social

Social media loves video content. Likewise, people love video content on social media. TechCrunch reports that Facebook users watch over 100-million hours of video per day. Not only that but unlike other forms of content, videos are playable on Facebook, Twitter and LinkedIn, there’s no redirecting to other websites involved. Plus, the auto-play feature across social channels means that people don’t even have to select play for the video start – they’re watching it before they even realise!

It’s Shareable

People love to share visual content. In fact according to Invodo, 92% of mobile video consumers share the content with other users. What does this mean for your brand? Well, the more shares, the more exposure, the more link clicks, the more page likes and the increased likelihood of conversions.

More than half the world’s web traffic comes from mobile phones so it’s vital for your content to be compatible across multiple devices. Video content is. Not to mention, mobile access means people can constantly access content. This, in particular, impacts live stream videos – another growing trend in social media marketing.