"When the first images of the Xbox 360 were leaked prior to its official unveiling, the feedback was mostly positive. That's good news for Brett Lovelady, whose ASTRO Studios was tasked with designing the first of the next-gen consoles. We spoke with Brett about the design approach, appealing to Japanese consumers and more.

"We wanted to shed some of the dark, black, science fiction heritage of console history to appeal to a broader digital entertainment audience" -- Lovelady"

Full Interview with Brett Lovelady, Founder and President of ASTRO Studios.