'UX' what's it all about?

UX is an acronym for "user experience." It's a term used to describe the overall experience and satisfaction a user has when using a product or system. As Herman Rodrigues, My Agency's Head of UX will tell you, "Good UX makes people happy and makes businesses more successful. But if UX is ignored, the results can be very bad indeed, particularly online."

The ease of usability of a site is the difference between someone getting straight to the thing they came for and leaving that site unsatisfied, perhaps never to return. No one goes to a site saying, "I will hate this site." Most people want to like it; they are willing to give you the benefit of the doubt if you make minor mistakes.

But each time something goes wrong, some of their goodwill is lost. Do enough things wrong and your visitors will run out of goodwill and go somewhere else. Worse still, they don't just leave, they leave disliking your site. And by extension, that means they don't like you, your products, and your services.

Unfortunately studies show that people who have a negative experience are likely to tell 17 other people. If they have a good experience, they will tell 3 - which means a good experience must be as good as it possibly can be!

To understand a little more about the benefits of UX click on this link to see a video on the ‪ROI of User Experience by Dr. Susan Weinschenk,‬ Chief of UX at Human Factors International