Instagram Introduces Instashopping Fashion Experience

Instagram, the social media platform announced today that they will soon start working with shoppable, the leader in universal checkout technology, to provide their photos with a tag linked with pricing information, product descriptions, and a direct connection to the corresponding brand’s websites for purchase. Starting next week, 20 U.S.-based retailers, including Kate Spade, JackThreads and Warby Parker, are participating in the test phase. This new interactive shopping nnovation highlights Instagram’s growing role in product discovery, betting on the vast amount of time consumers are already spending on social media.

The platform cited eMarketer research that found 84% of smartphone users in the U.S. “browse, research or compare products via a web browser or mobile app.” And according to Maketing dive, there is also much room for improvement in online shopping, as an internal survey put out by Instagram, found that the “vast majority” of purchases take a day or longer to facilitate, with only 21% of purchases occurring on the same day as consumers began shopping — a metric the platform is clearly looking to boost in through this new venture.Instagram now reaches 500 million active users, and as Snapchat, aims to mobile-savvy demographics, specially the young community proficient in the use of social media directed to visuals.

Sounds like choosing the right filter can now lead to some great deals!