Nikon announces Nikon 1 system with V1 small sensor mirrorless camera

Nikon has announced the V1 enthusiast small sensor mirrorless camera. Built around what the company is calling a 'CX' format 10MP CMOS sensors, the cameras is part of the company's new Nikon 1 line. The V1 is intended as the higher-end model in the lineup and features magnesium alloy construction and a 1.4M dot electronic viewfinder. It also has an accessory port allowing the connection of the SB-N5 mini speedlight or GP-N100 GPS unit. Unlike the J1, it can switch between mechanical and electronic shutter. In common with the J1, in can shoot 1080i60 or 1080p30 video and combines phase detection and contrast detection autofocus, in movie shooting or 10fps continuous bursts. The 1" type sensor (13.2mm x 8.8mm) gives a 2.7x crop. The V1 kit with 10-30mm (27-81mm equiv.) lens will be $899.95 and will be available around October 20th. An adapter allowing the use of Nikon F-mount lenses will follow.

It may seem odd that Nikon would build its mirrorless system around a sensor so much smaller than the ones being used by its rivals. We think it makes a lot of sense for the company. Click here to read why.

BUILT FROM THE GROUND UP: THE NIKON 1 SYSTEM BALANCES SPEED, STYLE AND SIMPLICITY TO CREATIVELY CAPTURE ALL OF LIFE'S SPONTANEOUS MOMENTS

The Nikon V1

The New Nikon J1 and V1 Cameras as Well as Four New Ultra-Portable Lenses are Engineered for Expressive Living

MELVILLE, N.Y. (Sept 21, 2011) – Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies. This Nikon 1 system represents a new category of camera that challenges conventional thinking, emphasizing a pocketable form factor with unbelievable speed, combined with the high image quality that only Nikon could create. Thanks to a wealth of innovative technologies, the Nikon J1 camera is a simple to use conduit for creativity, seemingly anticipating a consumer's needs in any situation. Moments are instantly captured using amazingly fast new hybrid Autofocus (AF), and blazing fast speed with continuous AF. Users can also shoot with confidence knowing that the Smart Photo Selector will automatically capture the best possible image without a second thought. Furthermore, just a touch of the shutter button instantly captures a high quality image while simultaneously recording Full HD 1080p movies, and the exciting new Motion Snapshot mode captures fleeting moments like never before with a combination of moving and still images, bringing memories to life. To accompany this exciting new form factor, Nikon created the entirely new 1 NIKKOR lens system that seamlessly integrates powerful precision optics into a camera platform to capture more of the world around the user.

"The needs of the consumer are changing and the world is becoming one of visual conversation, which paves the way for the next chapter in image capture devices. The new Nikon 1 system is the culmination of more than 75 years of optical excellence and relentless pursuit to the unrivaled technological advancements in camera technology," said Bo Kajiwara, Director of Marketing, Nikon Inc. "Nikon's new 1 J1 camera allows consumers to have confidence in a new way to express themselves, with amazing speed, versatility, ease of use and portability."

One Purpose: A Revolutionary New System

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before. This breakthrough platform lays the foundation for future technologies, and the Nikon 1 system has been created for the consumer who wants to capture, share and connect to life. The fully electronic lens system enables the camera to keep pace with an active lifestyle and delivers amazing images and Full HD 1080p movies to connect with friends and family. Whether it's a spontaneous outing or a planned trek abroad, the versatility of interchangeable lenses in a convenient form factor will allow a consumer to take the camera with them wherever life leads. Furthermore, the J1 camera makes a personal style statement with a variety of matching colored camera bodies and lenses.

The heart of the new J1 camera is the new Nikon developed CX-format, 10.1 megapixel High-Speed AF CMOS sensor that helps make this camera the pinnacle of portable performance. The newly developed CMOS sensor has been engineered for amazing image quality in a variety of lighting conditions, with a native ISO range of 100-3200 (6400 Hi-1) for maximum versatility. Images captured with this new sensor exhibit striking colors, vivid hues and rich detail so lifelike, it's the next best thing to being there as memories unfold.

Nikon's exclusive new EXPEED 3™ image processing engine drives the system and is the catalyst behind the camera's rapid response, fast AF and high-speed performance. In addition, the new dual core EXPEED 3 processor works to maximize battery efficiency while yielding images and movies with low noise and vibrant tones. The Nikon J1 is engineered for maximum ease of use, featuring a clean button layout and intuitive graphical interface. Distractions and menus are minimized; creating a clear path to the camera's advanced functions, further unleashing creative potential.

The Fastest One

From first steps to first date, life moves fast and the Nikon J1 is the camera to keep pace. The camera seemingly anticipates action with amazing autofocus, response time and operation. The new advanced hybrid AF system is the world's fastest autofocus1, allowing consumers to capture more of their world than ever before. The Nikon J1 features new focal plane phase detection AF that reacts instantly to deliver incredibly fast, split-second response. Wherever action is happening in the frame, the 73-point AF system will get the shot. This newly developed hybrid system continuously evaluates the scene at hand for optimal results, and can switch between phase detection and contrast detect AF to best suit the scene. Whether shooting in low-light conditions like a late night block party, or a fast moving pick-up game, photographers can capture details with confidence.

When the action is happening, users can also shoot at a fast 10 frames per second (fps), with full adaptive AF for frame after frame of images with incredible sharpness and detail. Additionally, the scene can be captured at full resolution up to a staggering 60 fps (AF locked), which is the world's fastest continuous shooting speed2. So go ahead and capture a best friend's high dive at the next pool party, and then confidently share every aspect of the leap with stunning detail.

The One That Inspires a New Way to Capture with Motion Snapshot

Motion Snapshot is a new approach to capturing images that will dramatically alter the way we perceive digital photography. By selecting the Motion Snapshot icon from the Mode Dial at the back of the camera, consumers can capture fleeting moments with staggering depth and emotion like never before. The result unites a frozen still image with a slow-motion movement set to a built-in audio soundtrack to create a portrayal of an occurrence with maximum impact. With Motion Snapshot, users are now able to relive memories in stunning detail, as real movement and depth are included in the image. Motion Snapshot provides a way to once again experience someone's hair flowing in the breeze or relaxing scenes like waves crashing or rustling leaves that evoke an emotional response.

Consumers are also able to create masterpieces of moving images from multiple files using the included Short Movie Creator software. This easy-to-use, intuitive software works in conjunction with Nikon's View NX2 to make managing photos and movies fun and easy. With these programs, users are empowered to organize, share and edit photos, Motion Snapshots and HD movies. Users are also able to connect and share Motion Snapshot files using Nikon's my Picturetown, an online resource at www.mypicturetown.com.

The One to Set Trends

Both the camera technology and exterior design were inspired by the pursuit of balance, as a device that lives in perfect accord with any lifestyle. The lines are clean and minimalist, the colors are vibrant, creating a stylish accessory for every personality. The design is meant to inspire creativity, with a simple interface and easy-to-use camera controls, intuitively placed for any user. Switching from modes and accessing advanced features is easy, enabling the user to further push creative boundaries, whether trusting the smart automatic settings or creatively exploring the full manual control modes.

Control highlights include a Mode Dial, with the four main common functions readily available, in addition to a Command Dial with common camera settings. The new "F" (feature) button is a new design element to Nikon cameras, which automatically brings up relevant menus and options based on what mode the camera is set.

The Nikon 1 system is further complemented by fashionable, premium accessories tailored to perfectly fit a user's lifestyle. These accessories include a custom fit body case set available in a variety of colors, as well as fashionable, color coordinated leather neck and hand straps.

The Smart One: Nikon's Smart Photo Selector

The new Nikon J1 is an advanced camera with interchangeable lenses that features new technologies aimed at creating better pictures, easier. Nikon's new Smart Photo Selector feature strives to deliver a perfect image every time. When a "can't miss" photo opportunity arises, users can switch to the Smart Photo Selector mode which uses the camera's pre-cache to start shooting and storing images. All of these images are analyzed within the camera, and the best photo is selected based on a number of factors including exposure, focus and advanced facial recognition. While the camera suggests the best image, five frames are recorded, providing the user a choice of their favorite photo. What's more, the J1 also includes favorite core Nikon technologies, such as Active D-lighting, Auto Scene Selector and Picture Controls.

One Device That Also Captures HD Movies

The new CX-format CMOS sensor produces breathtaking Full HD movies at 1080p (30 fps). Users can also shoot at a rapid 60 fps (1080i), or elevate the production with additional 30/60/400 and 1200 fps modes for super slow motion effects. The J1 is made to be flexible, and can capture both HD movies and high resolution images simultaneously. Simply press the shutter while recording to freeze the action with a high quality image file with sharp focus.

Additionally, the Nikon J1 applies noise reduction to movie files, giving the user amazingly sharp, crisp movies with deep black levels. This feature makes this the ideal camera for shooting movies when light is less than ideal, such as indoors or at night. A full HD movie can record a full 29 minutes, while the senses are further treated to sound sampled in full stereo for lifelike reproduction.

One Vision, Two Distinct Cameras

The Nikon J1 is the model designed for those consumers who use a camera as part of their connected lifestyle; always carrying it to bring passion and depth to visual storytelling. Both the camera and the lenses come in a variety of matching stylish colors, including white, pink, red, silver and black. Photos and movies are easily composed and shared on the bright 3.0-inch high-resolution LCD monitor. With the aid of the concealed pop-up flash, consumers can easily add fill flash as needed or shoot in most conditions including low-light.

The Nikon 1 V1 is for photo enthusiasts who value interchangeable lens versatility and desire a small form factor. In fact, it's the world's smallest and lightest camera in the world with interchangeable lens versatility and an electronic viewfinder (EVF)3. Aimed at the user excited about creating amazing images and movies, the Nikon V1 has added features including a 1.4 million dot high resolution EVF that automatically activates when the user raises the camera to their eye. In addition to the high-speed electronic shutter, the magnesium alloy body conceals a high performance mechanical shutter that affords tactile feedback and expanded shooting options.

The V1 camera also features Nikon's new Multi-Accessory Port for attaching options such as the new SB-N5 compact speedlight, or the GP-N100 GPS module. For those making movies, the V1 has a stereo microphone input for professional quality audio.

Price and Availability

The Nikon J1 and V1 will be available throughout the United States beginning October 20th. The Nikon J1 camera with 10-30mm lens kit will be available at a suggested retail price4 of $649.95. The Nikon V1 camera with 10-30mm lens kit will be available for a suggested retail price4 of $899.95. For more information, please visit www.nikonusa.com.

1: Based on performance with shooting using a standard zoom lens (10-30) at the maximum wide-angle position with AF-area mode set to Single-point (results based on Nikon test conditions) 2: The world's fastest continuous shooting speed: 60 fps (while the AF is locked in the first frame) (shot at full resolution (10M)). Among cameras with interchangeable lenses 3: Among cameras with interchangeable lenses with a built-in electronic viewfinder (EVF). 4: Suggested retail price listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time *Comparison models include the Nikon D3100, Sony NEX-5, NEX-2 NEX-C3 NEX-5N, Olympus E-PL1s, E-PL2, E-P3, E-PL3, Panasonic G10, GF-2, GH2, G3 Samsung NX-10, NX100

A mirrorless Nikon is a welcome thing. The problem that I have, and the reason that I have not already pre-ordered, is that the V1 does not shoot stills in 16:9 aspect ration. That is the ratio of my computer monitor, my T.V., my cell phone, and HD video. So, what the heck is Nikon thinking?

If they think I'm going to wait for the V2 to correct this mistake, they are mistaken, again. I'll get the Panasonic LX-5. And it will fit in my pocket.

I applaud Nikon for the effort. And I look forward to samples. But the lack of 16:9 stills means the V1 is dead on arrival, for me.

I think there is alot more potential than some people are giving this camera.

It is definitely not going to be an outstanding camera for stills, we have fx and dx for that.

However in it ability to capture a multimedia experience, I think there is huge potential. In the hands of a skilled operator, it could capture the video and stills of a wedding. I think the capability to capture a full-size still while taking video will really open up the posibility of a single camera putting together pretty impressive multi-media presentations.

I think it will be great for vacation/event videos etc, with one person doing all.

I would say, most people who read dpreview is probably not the right market for this camera, but if you are able to think a bit creatively about capturing an experience, I think its a very exciting proposition. For myself, if usability is up there, I could possibly get one for this kind of purpose.

1. Can the Nikon or spend a V1 a live-view on the AV-out 2. If yes, here comes a VGA signal out 3. Can an opto-couplers for remote triggering 4. Video recording at 25 or 50 pictures with feasible (video standard)

Many thanks for your help and feedback

We create with our UAV aerial photographs - www.koptershop.ch pictures and the Nikon 1 or V1 we are very interested for

True. This makes you feel like a child with a new toy, but with a lot more money to be able to buy your new toy just because it's new. And not have to wait or beg your parents to buy one for you. The V1 made my heart skip a beat, that I called our favorite camera shop to reserve one unit. I have been a Nikon user all my life, and the V1 is my next toy.

Having just shot with the camera today I have to snicker at most of the comments of shame, disapproval, dashed expectations from many users of this forum. You're not Nikon's market for this thing boys! It's a very intriguing camera when form factor is important. The little guy shoots lightning fast, has a very novel still video effect. It would be a great little tool when you want performance and need to get the shot. I would describe the quality as better than p&s but certainly not guaranteeing great enlargements that most dslrs can achieve. The video is beautiful, sharp screen, accurate and nicely saturated color. More noise than I like to see, unfortunately. Buy this for the video!

I own a Nikon D90 with a couple of Nikkor lenses, It is a great camera, but I travel a lot and I'm looking for a smaller, lighter and more modern solution. Mirrorless camera is the future and it's a real shame that Nikon is not looking more seriously into this business, but is coming out with a toy camera. BTW I've chosen my next camera: of course it is a mirrorless and, sorry for Nikon, it is a Sony...

WOW 920 comments!It is because Nikon disappointed many expectations.The Nikon's decision isn't about technical side. It is about business side. They were forced to develop mirrorless camera because the camera market trends. But looks they don't believe on this way also by themselves. Make a camera with large APS-C or 4/3 sensor can make competition to DSLRs,- most profitable Nikon's cameras and make many DSLRs cameras / lenses users angry. So tactically they make OK decision, but strategically they are mistaken.We'll see it in 2 years...

Nikon DSLR users wouldn't have been upset with a larger sensor. Most I've talked with would have been much more excited about this camera if it had a larger sensor - that way we all could effectively use our existing lenses.

With a 2.7x crop factor it pretty much makes 8 of my 11 lenses useless).

And, with a such a small sensor it will struggle to provide the image characteristics I desire from a camera.

Some have commented that Nikon has priced these cameras too high. If you compare them with the competition (using MSRP) that may not be so. For example consider the J1 at $649. This comes with a lens and has built in flash. The Lumix GF3 and GF2 are priced near the same level as are the E-PL2 and E-PL3 The V1 is more expensive than the G3, but is a smaller camera. Compare it against the E-P3 with the VF2 attached and add the speedlight to the V1 to equalize the equipment and again you are in the same price ballpark. How well the Nikon will perform considering the smaller sensor is something yet to be seen however.

Why are people complaining about other people complaining??? Seriously, do we have to use the camera to know what's gonna happen????A 2.7x crop is a 2.7x crop, even inexperienced photographers will spot the difference between a 35mm (full-frame), 53mm (apsc) and 95mm (V1, J1) field of view!I'm sure Nikon users were looking forward to use their Nikkor lens collection on a mirrorless. But look what's gonna happen....wteva lens you mount on the V1, J1 it will become a telephoto lens!!! Also the DOF will be very very wide, it's just simply a physical phenomenon, and a forgone conclusion even without trying this pointless camera!!!BTW, I'm a Canon user, Canon, please don't screw it up!!!!

I'd only be able to use 3 of my lenses on this camera effectively. 2 for portraits and 1 for super telephoto.35 f1.8 = 95mm50 f1.8 = 135mm300 f4 = 810mm

Unfortunately, due to the size of the sensor the image characteristics won't be comparable to APS-C or FF counterparts and the actual depth of field will be quite a bit different than the aperture would indicate.

Leads me to the conclusion that this camera is targeted squarely at the consumer level.

Hopefully, Nikon will give us a high quality APS-C or FF body in a small form factor someday. A digital FM2/FM3 is where I place my vote.

but why, when the 'small form factor' does not encompass the lenses? The lenses will still be humungous. Sure, if they can shrink the lenses by the same amount as the body without shrinking the sensor, great. I'll take the miniaturised FF camera with its commensurately miniaturised miracle lenses. But until that day I see very limited gains in having a small body if the lenses are still the same FF size. The modest reduction in the combined body-lens package size would be poor compensation for the loss of the TTL optical viewfinder.

All you need is the dedicated 10-100mm as an add-on to this.Again once you see the quality, you'll change your tune. I suppose many will buy the F-Mount adaptor for existing lenses, but c'mom, if you have those you'll have the DSLR so what's the point.

When reading the announcements of the J1 and V1 I was initially disappointed by the small sensor size. But then, like many others, I had anticipated a simple camera rivalling the Leica rangefinders in terms of IQ and sensor size. Instead we get an incredibly fast AF and high fps along with high-res video capabilities. This is simply a new breed of camera, something completely new. A new way of taking pictures - where less depends on the photographer, at least in terms of timing a shot.This camera system cannot be directly compared to any other camera system (as far as I am aware). Its strengths lie in its speed and ability to capture moments even when used by a total novice.My own photographic development has taken me to wanting a simpler camera with a larger sensor. This is not that camera. This system is simply a completely new concept and I believe Nikon will have to work hard to make it stick. If they succeed, the camera market will never be the same again!

Why? Extreme backpacking/Mountaineering where every ounce counts but interchangeable lenses and image quality are desired. 60fps will be rather fun as well. The throughput of the expeed3 is also attractive. I assume write times will be minimal in the extreme. Shoots NEF so my workflow will only be impacted minimally.

BTW, I am a professional photographer with a whole slew of "Pro" Nikon gear. I certainly don't expect this camera to replace any of it.

do you yourself believe what you are saying? if "every ounce counts", how can it be that you would carry more then one lens? how would 60fps be interesting in mountaineering photos, which are almost exclusively landscape and perhaps some macros?

60fps will be very useful when watching someone come off of a 35 foot ice fall, for example. Or watching a 500 pound rock zing by your helmet at 10,000' ASL. 10-30mm around the house and stick the 10mm on before heading out to the hills.

according to an interview with a Nikon official the development dates back before micro43 ... given such long development time the result is rather unwhelming and way overpriced.It reminds very much on the old Pentax 110 System - which was a nice toy but didn't have much to offer

Indeed, I was also reminded of the Pentax Auto 110 which I carried with three lenses and other accessories in my handlebar bag with room to spare during long bicycle trips in the mid-1980s.Such a compact system can't, by its nature, replace a full-sized system but can offer greater versatility than a point-and shoot.Perhaps the more diminutive size will prove to be less of a provocation for some authoritarian security personnel who go into anti-photographic paroxysms at the sight of a DSLR.

This may not be the camera many of us expected, but Nikon will do well with this camera if the street price is reasonable (the current price is too close to Fujifilm x100 territory for me). We all know people who buy DSLR's and merely use them as very heavy point and shoots -- many of them will spend the money to get better images (than a normal point and shoot) in a package more portable than the typical DSLR (while gaining some high speed advantages as well).

By the way, Nikon doesn't hire Ashton Kutcher to promote their cameras to experienced photographers like those of us on this website. They may understand their target market better than we think....

"the sensor is just too small" complaint is just meaningless, given some comparisons in various ISO levels we have already seen. this is turning out to be a groundbreaking camera in various ways, with a new sensor technology.

Wow...so many flames by so many people who've never seen one, let alone used one...

For this shooter, the V1 *could* be an exemplary partner to my DSLR and lenses...but in general, despite all the angst and criticism, my bet is that the people for which these bodies will really hold appeal don't come to or read sites like this -- let alone worry about uninformed opinions of people with no experience using the bodies...

Time will tell -- and timing this to give the market something all-new for Christmas/Hanukkah 2011 ain't exactly the act of dumb people...

So...gonna give it some time in the market, get my hands on one to demo and make a decision based on reality...an unusual concept, admittedly, but one that's worked well in the past...

No I would return to Nikon if they made a medium sized sensor'd 5700 ... that was a 'true' digital camera instead of a 'make-over' of the SLR design with the pre-occupation with interchangable lenses LOL

Case in point: The parents' worst qualities are merged to produce this child. A small sensor is justified only in its reduction of lens size, and indeed rendering multiple lenses unnecessary. But it's of course great for the manufaturer to offer a small sensor AND make you buy seperate lenses for it, and I will in no way challenge people's right to buy them. I won't.

The best camera is.......the one you have with you period ! For the past few years, the winner of that type of camera has been (if you look at the type of camera most used on such photo sharing sites as Flicker, would be a smartphone with a 4 MP camera. I don’t know how tiny those sensors are, but these users are thrilled to further down grade their images with apps that distort their images to look as if they used a Kodak “brownie” type camera. It’s vogue to have distorted images. What’s that current saying.... “go figure”

I'm not a fan of mirrorless cameras, at least, it is too weak for real camera jobs and too expensive and too bulky to replace point-and-shoot cameras.However, now Nikon has 1-inch sensor.I'm hoping that in the future Nikon produces something like P9000 (fixed lens) using this 1-inch sensor (the lens would cover something like 24mm ~ 150mm). I think that kind of camera would be a nice second camera for serious DSLR owners (travel camera).Not all serious DSLR owners want to carry around heavy DSLR all the time.BTW, I just made an order of P7100.P7100 is probably "good enough" for most occasions.

I think a 24mm-150mm compact camera using this sensor, with all its focus speed and other attributes would be amazing. Like you, if I can't be bothered with my SLR then I can do without interchangeable lenses and what-not. It has to fit in a pocket.When I look back at my pictures from my first digital camera (2M Powershot) and look at the 'failures' it is almost never the fault of the 'only' 2M resolution. 5 times out of 10 it is poor focus speed or accuracy which lost the shot. 3/10 it is poor DR (blown sky). Noise, never was a problem (remember, the previous camera was 35mm film).

It's really creepy too see some fanboy. I thought only apple fanboy can go worship the brand very diligently. The Big N and sometime C too I noticed :) LOL.

Compare with (slightly) smaller sensor (older generation sensor) from pro-sumer digicam such as G12 or LX5 of course this Nikon 1 system win, slightly. (please comparing the pic. yourself at imaging resource)

Compare to the same price range, the same "lifestyle" target market product, the new released Sony NEX-5N, then there's a lot different, stark different. Well, not surprise at all because what, the sensor on NEX5N is much much bigger than V1/J1.

The only small sensor that made a different in the past was from Fujifilm SuperCCD, and that with limitations, of course. But the newer design, dynamic range was improved and the noise was handle well. The EXR sensor was actually quite good. The not released yet Fujifilm X-10 would has EXR sensor with slightly bigger sensor than the sensor from F-series. (continue)

The EXR sensor with its limitations already has low noise at high iso capability (the F-series), so the X-10 would worth wait, IMO.

What I just can't help to question is, why you have to embrace the smaller sensor (albeit. worse high iso noise vs. the newer APS sensor - not that from D80 or worse, from that old full frame Kodaks-LOL) while you just can't have much smaller lens system. Haven't you saw that 10-100mm (equiv. 28-280mm) lens? With 72mm filter size! How matter small V1/J1 bodies, but with that enormous lens attached, don't you think that ridiculous? Or attached that enormous AFS 300mm f2.8 nikkor on them! mooted the point of being small and "compact".

How about ultrawide lens (zoom or fixed)? Of course you'll need ultrawide and or wide lenses! And to compensated the high noise, you'll want brighter lens, of course (max. aperture 2.8 or bigger are more preferable). Guess what, those wide lens gonna be big, so again, being compact and small body would be pointless.

There was a reason why (in celluloid term) 35mm format succeed and the 110 format and classic APS format dead. And that medium format has only a few users, not to mention the large format. That's because the 35mm format is the best compromise way of handling, quite reasonable size lens system, and acceptable image quality. The important thing to be considered is also the diffraction effect. The 35mm still somewhat somehow still far in that limitation (film = size format)

In digital era, the format has change, in the battle of full frame 35mm, the APS size sensor, and 4/3 size format. The diffraction effect depend on the resolution and the quality of the lens, but the limitations is still there, you just can't denied physic principles.Notice how 4/3 lens is smaller, but only slightly smaller. And the bright lens and wide lens still big, not tiny.

Now just imagine, you have this V1/J1, and use one of the lens, yes, the DOF is wide, you can use f4 and has everything in focus, but is that the limit of diffraction effect on the sensor? if you move to f8, do the image still sharp, on soften because of the effect of diffraction? Now tell me, what is the point of being interchangeable if the lens is useless at some f-stop :)

Did you ever read up what this camera can actually do? Things like the amazing focus speed, the 'moving photograph' function, the ability to record still photos simultaneous with HD movies. Maybe you just do studio stills photography, in which case this is not for you. But if you photograph dynamic spontaneous subjects (like most family photos) then this camera is so much more that just the diagonal of its sensor.

what this 1 system can do that many other can't do? fast AF? focus speed? HD movies? many DSLRs and mirrorless cameras can do it already. So what is the point to DEFEND this Nikon 1 system vehemently? That's what I'm confuse sometimes with this fanboy.

BTW, word "amazing" repeated 8 times in this article. Really has some hypnotic effect LOL.

I shoot video semi -pro with DSLR and video cam, and trust me, this non grip and no manual knob control is not good for video.

Trust you? I'd sooner trust people once they have actually tried the camera to see what they *can* do with it. Meanwhile, if you slate it because it will not be suitable for what you say you *can't* do with it like "semi-pro" videography applications, then stand overthere with all those who have slated it for not being any good at whatever else it was not designed to do. Incidentally, I believe it's rubbish also, because I wanted it to be waterproof....

Something everyone missed is that the Nikon 1″ sensor is exactly the same size as of a 16mm film camera, so they can use all those 16mm lenses without vignetting. So covertly they are going after the video market. There is some sense in their madness.

Am I the only one who thinks its crazy for this entire class of camera to have such tiny bodies and then huge (in relative terms) lenses that stick out and make them anything but pocketable? Pancake lenses YES, but these lens families have most designs that are rather larger than the bodies! No optical viewfinder -- NO PEACE!!! err I mean, me no buy! Right on!

Er, no, you are not alone. It does seem to me that if the whole caboodle won't fit in a pocket you may as well make the most of a camera bag instead.

That said, I find it difficult to appreciate what one of these V1s plus a travel-zoom amounts to. I find it hard to get a sense of scale in the product shots, even with the hand in the picture. Perhaps one would fit in a generous coat pocket - I walked back from shops yesterday with a jar of Hellman's mayo in my pocket..

So it does all come down to the sensor size, which dictates the lens size. I hear the baying mob decry the lack of APS-C sensor - but I already know the pocket-busting size of lenses that entails. And I look at the bijou Fuji X10 - but despite the mob's paradoxical approval it has a truly miniscule sensor.

So I wait to see whether Nikon might actually have hit the sweet spot here with a sensor significantly larger than the X10/LX5 type pocket camera, yet usefully (?) smaller than the pocket busting CSCs. Here's hoping.

that's because the size of the doesn't correspondent with the size of the sensor, why, some physic principles applied there. I'm not expert, though. But wide lens and bright lens on 4/3 still big and enormous too right? Near the size of full frame lens, the same equiv. focal range and the same max. aperture.

One reason may be the large zoom motor in it, which needs to be heavy-duty for that lens size. But I agree, it is ridiculous and probably best for tripod use. If Nikon follow the M 4/3 pattern, they could make a mini-SLR version like the GH2, which I suppose would work better with long lenses and still be smaller enough than a DSLR.

One reason may be the large zoom motor in it, which needs to be heavy-duty for that lens size. But I agree, it is ridiculous and probably best for tripod use. If Nikon follow the M 4/3 pattern, they could make a mini-SLR version like the GH2, which I suppose would work better with long lenses and still be smaller enough than a DSLR.

The worst aspect of photography is the high percentage of camera enthusiasts who emulate "Comic Book Guy" on "The Simpsons". Never more has this been true as with this camera launch.

Idiots say, "It doesn't do what I expected it to do!" Creative people ask, "Wow, what can I do with this?" Interesting, polling shows enthusiast and pro sites like this camera two times more than the "Comic Book Guy" sites.

I was thumped by "Comic Book Guys" when I posted, "It's not just camera's that will get smaller with pixel-density increases, but lenses get smaller, too." The f 1.8 $200 50mm just became a 135 mm tele. How light are you packing that with larger format cameras?

My Sigma 150-500mm just became a 1,350mm equivalent lens on a 1" sensor $900 video camera. My 85mm f 1.4 just became a great 220mm tele. How much weight you packing with your Sony NEX to get that kind of video? Shoot HS football scholarship video?

If the use of this camera only to attached F-mount lens so you can have ultra ultra tele lens, why don't you just use iPhone with adapter for F-mount? No, actually I would like to see someone use this V1 or J1 (black color of course, the others color would made some laughter already) and attach some 300mm lens, preferably f2.8 with VR. And try not to be ridiculous (unless you use pink J1, its ridiculous no matter what).

What I was expecting from Nikon was at least A full frame if not larger, mirorless system with a range of fast F 1,4 lenses. with a 30MP sensor maybe and combining those pixels by 2 and 3 to create a 10 MP image with great low light capabilities.I was expecting of the shutter to be able to sync with flash up to 1/4000 for great daylight flash portraits. Pity I was disappointed.Lately I am enjoying film photography anyway.

Just one of those impressive "completely new concept", and a strange large "1" and "V1" printed on the front of the camera - to impress the people with little technical knowledge: "Wow, if it is a V1, it must be really good, after all, a V6 car engine is very good...". Unfortunately, I just see a sales gimmick here. Nikon seems to be a bit desperate, so it is launching a new niche camera with a price tag that is probably much higher than what it is worth. Let's now wait for the real reviews.

While film is already lost vs digital, that's only when the phase one IQ180 (80MP) compared with large format 8 x 10 inch, in resolution and low noise in high iso, but, still won in dynamic range eps. in high latitude. But comparing 35mm film with 10MP from small sensor, the film still win, even though not so much in the high iso (except BW negatives), albeit if those film handle with high end drum scan which is expensive. But why bother with small sensor if you already have selections of DSLRs and/or mirrorless cameras that has similar small body, similar lens size etc but with bigger sensor that has lower noise on higher iso. look at those image from NEX5N at 3200 or 6400 iso, that's really amazingly low noise and rich details! with similar price range as J1!

To have a camera “at the ready” I need a camera that I can carry on my belt, anything larger like my Canon 7D is safety stored away at home in the camera bag with its lens and gear and doesn’t see the light of day except for “planned” photo shoots, sadly only a few times a year. The Nikon N1V1 (with 10mm lens) will be replacing my Aging Panasonic Lumix LMC-X3 (a tad bulky on the belt), from the beginning I hated its lag time and not be able to change lens but it has been a great camera and sees almost daily use. its 10 MP sensor produced great photos for full page coffee-table books, and animated slide shows burned to DVD.

Hoping to upgrade your D70? So you want higher resolution, improved noise performance, better dynamic range? How about frighteningly quicker auto-focus, amazingly faster frames-per-second. Throw in full HD video capability, and a whole host of other stuff your D70 never dreamed of.Or were you just obsessing about sensor size?

- I do not expect a downgrade in controls. Nikon 1 barely has any externals. Sony NEX 7 proved it's possible.

- good design. look at Fuji or Olympus Pen. I am not getting anything that looks like a clay model mockup.

- 2.7x, 1.5x - don't care. Whatever you use, make sure you take full advantage of it. A 72mm filter, such as the new 10-100, is considered good sized even for FX. And we are talking about 2.7x here. This system is just not as portable as intended.

The only 10x zoom for FX I know of carries a 95mm filter.You have to look at the whole - sure the V1 is lacking in external controls, but is also offers possibilities the D70 couldn't dream of. There will be pictures you could capture with the V1 which just would not likely be possible on a DSLR.But anyway it was never intended as a D70 upgrade. You have to look at it for what it is, not condemn it because it isn't what you had in mind.Have a go with both, see which gets the shots you want.

er, EF 28-300mm IS L has only 77mm filter size, please. THat's full frame lens, the "L" lens! 28-300 is more than 10x. Has IS on it. L means this beast doesn't compromise the quality. Expensive as hell (rather exaggerate) LOLthe point is, why the 10x zoom lens for this system has 72mm filter size? It's because (I have to repeated it in comments below) you just can't have 10x zoom lens with good quality glasses with below 72mm filter size due to physic principles. That's why 4/3 lenses doesn't utterly smaller than full frame lens, esp. the wide and bright ones.

VERY disappointed Nikon. When are you going to listen and give us a digital FM2, or similar? Give us what real photographers want, not toys like this! If I want a small toy camera I'll use my iPhone. And an F-mount adapter? So you make a small camera, with small sensor...why would anyone bother sticking an awesome F-mount lens on it? what a waste of research and product development. Meanwhile companies like Fuji are listening and bringing out sensible, REAL photographic tools.

I don't get those comments telling who does not approve this launch to stop saying bad about it and just not buy it or leave the comments aside.

What is DPR about, then? If we don't use this precious and well done tool to criticise the manufacturers, we would be having even worse lauchings.

I read in an article this crazy thing of Japanese manufactures trying to get things always small and small. We lived happy for decades with 35 mm and now we have M4/3, already compromising DOF but getting sizes in the versitile side.

In that same article there was a photo with many short comments of some Nikon important staff about this launch. Man, haha!, you really laugh when you read them. It looks like those people were frozen in 2008 and defrozen now.

The minimalistic market do exist and is big, but what we have from Nikon after all that buzz can only be a joke if you consider what the world was expecting from them. No market research? Too bad.

The new Nikon 1 system is a completely original concept, engineered specifically to strike the ultimate balance of performance, intuitive simplicity and portability to chronicle life like never before." LOL What a joke This revolutionary new concept is ~2 years old and invented by panasonic and olympus ...