Football player, Lionel Messi has renewed his agreement with adidas, with a reported ‘lifetime deal' which would see him wear the company’s apparel until the end of his playing career.
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Messi has been a long-term ambassador for the sportswear brand and his existing deal is worth a reported $10m a year and estimates suggest that the new agreement will be similar to the lifetime deal recently signed by Cristiano Ronaldo and Nike.

Although he plays his club football for Barcelona, a Nike sponsored club, the new deal will see him continue to wear Adidas boots. adidas is however the official sponsor of his national team, Argentina, and last summer he announced his retirement from national duty after losing in the final of the Copa America in a penalty shootout. He then decided to return to the team for the World Cup qualification matches later in the year.

The five-time Ballon d’Or winner regularly features in promotional videos and events. Despite the 29-year-old spending his whole career playing for FC Barcelona, he has so far failed to work out terms on a new contract, with his current one expiring after the 2017/18 season.
​By sportingindustry.co.za