This is Filmmaker Magazine's requirements for the ad. The ad size is going to be a sixth page horizontal. You can also see for yourself at filmmakermagazine.com under their advertising section. I do not know what any of the stuff below means so if you have a question, let me know and I will call them myself to find the answer for you. I am going with the four color ad option.

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PLEASE SEND DIGITAL FILES: Fully composed Photoshop TIFF files, with Mode on CMYK for Four Color ads or Grayscale for
Black and White ads. Graphics Quality PDF can also be used if necessary.
RESOLUTION: 300 DPI
LIVE AREA: 7.50â€w by 9.875â€h
TRIM SIZE OF MAGAZINE: 8.375â€w by 10.875â€h
FULL PAGE BLEED ADS: Add 1/8 inch (.125â€) to all 4 sides of the TRIM SIZE of the magazine above. There is no extra charge.
DOUBLE TRUCK ADS: Prepare two full page, full bleed ads or a two-page reader spread.
BINDERY: Perfect Bound
Sixth Page Horizontal Ad Size is: 4.875â€w by 2.375â€h
ARTWORK MATERIALS should be sent with a PAPER PROOF INCLUDED on a CD-ROM

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As far as what needs to be in the ad:

We only rent the Red Camera. You can check out red.com to see the camera.

You can also visit our website at lonewolfhd.com.

I want the ad to basically just advertise that this camera is for rent. And it can be rented from Lone Wolf HD. Our website address and phone number need to be in the ad.

They are: lonewolfhd.com and (901) 414-2702

Other than that, just make it stand out. Perhaps black and gray with splashes of red here and there. Maybe take one of the pictures of the camera and do something to do it to obscure it a bit, making it artsy looking.