Our events team have years of experience in just this sort of thing, so if you’re in the business of making this event truly memorable, you’re in the right place.

1. Set objectives

What is the ultimate outcome you wish to achieve with this event? This might sound like an obvious question, but very often this step is overlooked. Just by communicating this helps all parties involved.

Are you launching a product, trying to generate press interest, or simply having fun? By distilling the aim into a few words it will help all decisions to be made – often hundreds of elements culminate at an event and if they are all working to the same objective then the result will be that much more memorable.

2. Measure success

What technique or metric are you using in order to measure whether the event was a success? This is hopefully a simple one to achieve depending on what the event is, but if you agree with all stakeholders what ‘good looks like’ then you can ensure that all efforts are working towards it.

Are you looking for anecdotal feedback, for press coverage, for ticket sales, for product sales, or for attendee engagement? Showing how you have set goals and exceeded them will help.