CUE the husky voice. Cue the thumping backtrack. Cue the man in combat fatigues shooting at melons. This is an advert for the Radically Invasive Projectile – The Last Round You’ll Ever Need. It is the RIP Cartridge.

The RIP bullet is not only handy pun that gives death’s tribute a twist or gut-mangling gorn, but it is “effective against”:

But mommy, mommy, does that mean when Julie comes over to play with me and finds daddy’s gun under the bed and shoots me with it, there will be no chance I will me just badly wounded and will die for sure?