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Friday, May 22, 2015

Balreed, a provider of document and print technology, has been announced as a new shirt sponsor of Rotherham United football club.

The new deal will see the Kent company's name across the front of the away shirt for the forthcoming Sky Bet Championship season. Balreed are no strangers to the club having put their name to the AESSEAL New York Stadium scoreboard, as well as sponsoring the back of the home and away shorts throughout the 2014/2015 campaign.

Steve Coakley, commercial director at Rotherham United, said: "We are thrilled to continue to develop a very successful collaboration between Rotherham United Football Club and Balreed. Since our move into the AESSEAL New York Stadium our partnership with Balreed has flourished and the sponsorship of the away shirt for the forthcoming Sky Bet Championship is a fantastic deal for both parties."

Richard Brewin, director of Balreed, added: "I'm excited about the new shirt sponsorship. Like Rotherham United, we grew rapidly last year and opened a number of new offices. We now have a large team in the north who continue to deliver superb levels of care to our clients. Working with local organisations, like Rotherham United, is very important to us and we are looking forward to continuing to raise our profiles together through our partnership."

Balreed, established in 1977, is one of the UK's leading independent providers of document and print technology and services. They have a rich history in supporting sporting clubs and/or events across the country which includes Kent County Cricket Club and Warwickshire County Cricket Club amongst others.

The Millers have also announced that they have extended their partnership with Westfield Health which will see the disabled enclosures at the AESSEAL New York Stadium continue to be branded for the 2015/16 campaign.

Coakley added: "Rotherham United are proud to extend our affiliation with Westfield Health that will see disabled areas carry their name for another season.

"We have worked with Westfield in a number of commercial areas for many years now, so I am personally delighted that this will continue into the future."

Westfield Health is a Sheffield-based not for profit health insurance company formed almost a century ago.

Rotherham United have also extended their partnership with Broadsword UK, as the official print and signage partner for the club, for a further year.

Broadsword UK have been responsible for a number of visual improvements in and around AESSEAL New York Stadium over the past 18 months, after formally agreeing to be a club partner at the start of 2014.

Dave Race, managing director of Broadsword, and long time Millers supporter, added: "We have really enjoyed working with Rotherham United over the past 18 months and we are excited about the future opportunities we have as we look towards another season of Championship football.

"It is fantastic to see the club doing so well and everyone at Broadsword are extremely proud of the association during what is turning out to be a real golden period in the club's history."