CWB made the statement on thier Facebook page they will have a commercial on at halftime during the superbowl. This is a great step to mainstream the sport we all love. Codos to CWB for making that investment, hope it pays ten fold.

If it was a board company, it would be one of the Archer companies, that's for sure. Probably LF or Hyperlite just because of their huge popularity. I could also see a Mastercraft commercial or maybe one of the energy drinks.

If it was a board company, it would be one of the Archer companies, that's for sure. Probably LF or Hyperlite just because of their huge popularity. I could also see a Mastercraft commercial or maybe one of the energy drinks.

I don't understand how this industry can function all under the same conglomerate. The only really active smaller brands are ronix and slingshot

That is not true. Slingshot and Ronix are well known because they've become mainstream successes, but there are a slew of smaller niche brands pushing the market and the sport in new directions.

Don't forget about Rope, Humanoid, Phalanx, Wakeology, J-star/Jobe, and especially CTRL, who seem to be poised for cable domination. There will always be a market for niche brands in action sports, and when these niche brands meet with initial success, they can cross over to the mainstream.

Once a brand achieves the foothold that Slingshot or especially Ronix has, the Kent people can't easily stamp them out like they did to Company. These brands aren't going anywhere and they're only going to get bigger. As long as they exist, Kent brands will have to push themselves to pump out new and improved product.

It's working. Hyperlite, LF, CWB, and O'brien are killing it, and we probably have Ronix and Slingshot to thank for that.

I guess I should've worded that better i should've said established rather than active, I realize that there are lots of smaller brands, and hopefully that stays. In terms of the conglomerate, however, i feel like when you look at tech within that grouping of brands it's all pretty similar. The only place you really see a lot of difference is the bindings IMO, and even those are similar .

Ehhh, I don't think it's as bad as you say. When I go from an LF to a Hyperlite to a CWB to an O'brien, it feels like I'm riding a board from a totally different company. I think Kent has done an excellent job of establishing unique identities for each of its brands.