Highlights: This is the first of the sample proposals that doubles as a sample of the copywriting or writing style. Conrad describes in prose the 6 phases his step by step process, with a bulleted list of services proposed. There is a section devoted to revisions, in an attempt to avoid confusion, as well as a section addressing projects that are put on hold and his policy about handling that. Finally, the fees are outlined simply, with a fixed number for each component.

This proposal also includes several “marketing-oriented” elements, notably:

positioning the services by calling them “a solution”

a client list in table format, customized to emphasize similar types of companies

a simple and personal request for the work, entitled, “Most importantly”