ALB Encourages Industry Response to Sustainability Survey

(July 1, 2012) American Lamb Board (ALB) is conducting a review of lamb production practices across the nation. Producers and feeders who make at least 15 percent of their total income from lamb protein are eligible to complete the survey. This survey was developed in conjunction with an industry working group that represented members of ALB, American Sheep Industry Association, independent feeders and producers and academic advisors. It was also tested with 20 on-site visits to lamb and feeder operations in each region of the country.

ALB is conducting the survey to review standard operation practices so that the industry can respond with credible data to issues as reported in the media. The board is also hoping to highlight best practices and use the data to protect and enhance the industry’s reputation. This survey will provide the ALB with accurate data that can be used to support the lamb industry and strengthen its reputation with U.S. consumers. It will provide information about the financial, environmental and social impacts of lamb production, and it will be used by the ALB to identify opportunities and risks for the long-term health of the industry to guide strategic decisions about how to best support lamb producers.

The survey will take between 30-45 minutes to complete; for convenience, you can exit the survey and return to finish it at a later time. Participants can add or change answers until the “Submit” button is pressed.

All responses must be submitted on or before July 9. All answers will remain confidential. If there are questions or to request a paper copy of the survey, contact the ALB at sustainability@americanlambboard.org or 866-327-LAMB.

The greater the response, the more credible the information and the better the ALB can help the industry in its quest for continued economic viability.

ASI

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