The ABM Book

The traditional B2B marketing funnel is broken. Fix it with account-based marketing.

About the Book

According to Forrester Research, less than 1% of leads convert to revenue. Account based marketing can radically accelerate your pipeline and drive more revenue. Account-Based Marketing For Dummies provides the strategies and tactics you need to know.

About the Author

Sangram Vajre is the Chief Evagelist and Co-Founder of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta’s Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, and #1 in Employee Appreciation from The Atlanta Journal-Constitution. In 2016, Sangram was named to the DMNews 40 Under 40 List. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.