Meltwater Acquires Encore Alert to Bolster Social Capabilities

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Meltwater, a leading media intelligence solution provider, has recently acquired Encore Alert, a PR and marketing analytics and consulting company based in San Francisco. The financial terms of the deal have not been disclosed by either of the companies.

Encore Alert had earlier raised $545,000 from many angel groups and investors, the most prominent one being NextGen Venture Partners. The other investors were CIT GAP Fund, Michael Goldstein (Founder of SwitchPitch), Sid Banerjee (Chief Executive Officer of Clarabridge), and Sonny Ganguly (Co-Founder of WeddingWire).

As a result of the deal, Encore Alert will now be known as Smart Alert, and the company’s CEO, James Li, will become the product head. Besides, the Encore team, including James Li, Co-Founder and Chief Executive Officer of the company, has shifted to San Francisco. However, one member of the sales team will stay at Meltwater’s office in Washington D.C. while the two engineers will remain based in Brazil.

James Li, Co-Founder and Chief Executive Officer, Encore, said, "We met [Meltwater founder and CEO] Jorn Lyseggen at 500 Startups when he was the keynote speaker and realized there were some possible partnerships. And then it became pretty clear that we would be a pretty good fit for them."

Encore’s functionality of sending alerts to marketers regarding online events and trends in real time complements the product portfolio of Meltwater. With the acquisition, Meltwater has seized a considerable opportunity of enhancing the capability of its social offerings.

The present clientele of Encore includes WeddingWire, Georgetown, Consumer Technology Association, and Under Armour. As per the terms of the deal, the existing clients will be provided with same service and may be exempted from price changes, if plans are revised.