Flipping the switch, as we call it, taking common emotions like anger and frustration and turning them into potent productivity in the weight pit. Digging deep into the dark reservoir within and finding the fury necessary to punish the unyielding weights necessary to change a mere man into something more. This transformation, and the approach to the tools necessary to bring it about, are not only a byproduct of the hallmarks of success—consistency, tenacity and hard work, but also of the ability for a good man, an upstanding member of society, to tap into his own shadow self, and to find his inner rage.

This rage is a dangerous thing when left unchecked, but focused and managed, it can manifest itself in glorious ways. Pulling deep from within, this rage is capable of pushing a man to extremes, testing his limits. Bringing about a seeming "out of body experience" where daunting weights and punishing training sessions are simply no match. This is where the dedicated few leave nothing to chance. When pouring their anger into their new becoming, when channeling their fury into eclipsing their personal bests, there is zero margin for error. Their form is precise, their gear is on point, and their supplementation is meticulous. They carry with them, the secret, the edge they can call upon when it is time to dig deep.

This ace up the most hardcore sleeve is the new Animal Rage. Tested twice in the trenches and tweaked to the exact specifications of the most loyal and gritty Animal diehards in the rigorous Agent O Alpha Testing trials, Animal Rage hits the ground sprinting as a proven entity from day one. Energy. Focus. Intensity. Insanity. These four simple words are the hallmarks of this remarkable product. The energy to surge through your workouts. Laser-like focus on the goal at hand. The intensity to manhandle the big weights. The insanity to push the envelope and smash your previous limits. A priceless tool for bodybuilders, powerlifters and strongmen alike, Animal Rage has already been referred to as a "PR (personal record) in a can".