Marketing Financial Services to Women - Canada - April 2016

Description

Description

“Positive messaging centred on life events is more likely to resonate with women and encourage them to be proactive about investing and retirement planning.”

– Sanjay Sharma, Senior Financial Services Analyst

This report looks at the following areas:

Women are less confident due to a self-perceived lack of knowledge

Females are less likely to be the sole financial decision-maker

Women are less prepared financially for retirement

Women have some different financial priorities

This Report focuses on the ways that the financial industry can better meet the needs of women. This Report aims to help the financial industry understand issues such as how women perceive the financial services industry, how women’s financial concerns are different from men’s, product ownership and financial priorities of women, their attitudes towards investments and what marketing messages will resonate more with women.

Appendix – Data Sources and Abbreviations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.