The aim of this chapter is to examine the relationship between contemporary parenting practices, understanding of the child, implicit parenting pedagogy, and the influence of the media on the child which seems an indispensable determinant of child development and upbringing. Given the development of technology, especially the information and communications one, this should not surpris us, but make us reflect more on parental roles and responsibilities in this process. Special attention should be directed to understanding implicit parenting pedagogy, where the processes of raising awareness and reflection play the most important role. Parents who are aware of their implicit pedagogy, who cultivate mindful parenting have the advantage over those who do not. When shaping their own parenting practices on these grounds they can create optimal conditions for child development. The potential adverse effects of modern technologies, will be that much smaller if by raising the awareness of their own parenting practices parents develop and progress towards responsible and competent parenting.