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Rovi at NAB

Rovi will be at the National Association of Broadcasters (NAB) Show in Las Vegas, April 16-21.

Posted on April 1, 2016

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating recommendations that are highly relevant and trending. Email us at: getconnected@rovicorp.com to schedule a meeting.

Rovi Speaker

Data is transforming digital advertising (web, mobile, etc.) and that transformation is about to take hold in TV advertising. We showcase with real world examples based on live deployments with major networks and ad agencies how data-driven analytics are used in TV advertising and how to successfully implement TV advertising analytics in your environment. Specifically we cover: Challenge 1: How to set up an Analytics-based TV advertising system We will discuss the underlying structures of these new systems and how to set up workflows to successfully enable a TV advertising analytics system. We will cover campaign management, target indexing, and measurement aspects. Challenge 2: How to establish effective targets Implementing a data driven analytics system for TV advertising is a major paradigm shift for the entire ecosystem. Here we show how to target an audience using a variety of sources and how to incorporate programs without traditional ratings data into target sets. Challenge 3: How to measure success What are the best measures of success in this new paradigm? The GRP is just one metric. We show how to choose the right measurement mix.

Rovi Corporation (NASDAQ: ROVI) is creating personalized and data-driven ways for viewers to discover the right entertainment and for providers to discover the right audiences. Chosen by top brands in entertainment content, services and devices, Rovi touches the lives of hundreds of millions of consumers by providing comprehensive solutions, customizable products and technology licensing to make discovery simple, seamless and personal. With more than 5,000 issued or pending patents worldwide, Rovi is advancing entertainment and audience discovery.