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​The Inevitable Decay of Data

Your data is one of your most valuable marketing tools and keeping it up-to-date is vital to the success of your campaigns.

Data moves fast. Each and every year in the UK the data landscape goes through dramatic changes - leading to up to 40% data decay.

Keeping track of the inevitable decay of data internally can often be a timely and expensive process, so working with a data partner who understands how to cleanse your data is an ideal way to manage your data quality.

Our Approach

There are various stages to our data cleanse and processing service.

Stage 1 - Identify, remove or consolidate duplicate records

Using our systems we can offer a complete and accurate service of deduplication which ensures you do not have the same contact multiple times, either within a single file or across multiple files.

Stage 2 - Suppress data that is no longer valid

We will suppress, flag or update records where the information you hold is no longer accurate. For example when Individuals move house / Businesses move offices, phone numbers change or people pass away.

Stage 3 - Enhance data with additional information

With the extensive data universe we hold at Data HQ we can cross reference your data with this universe to enhance and append additional information.

The more information you hold about your customers and prospects the better; by enhancing contact information you open up new communication channels and the enhanced data helps you to better understand your customer base.

As a Charity that relies on public donations to remain operational, we make extensive use of its CRM database for marketing and fundraising initiatives. It is crucial that the database contains accurate information and we were pleased to use Data HQ to help us with our data cleansing process.

We have had a great experience with Data HQ, the insight that they are able to bring to projects has really helped drive response rates and acquisition whilst reducing overall campaign costs. They have helped us deliver excellent results.

​Our Insight & Analysis Team are here to help

Our specialist team have over 20 years experience in data marketing strategy. They are happy to discuss and advise on the most effective combination of services, based on what you are looking to achieve.