Preparing your SEO strategy for the year ahead: 5 key checks

An assessment of minimum rankings required to achieve the traffic (and therefore conversions) using your current conversion rate. Highlighting that conversion rates need to be improved and that the web design and UX/UI team need to be more involved in the campaign. A realization that your content may not be aligned with the sharper end of your sales funnel, indicating that the content strategy needs revisiting. An analysis that dictates your user acquisition strategy needs to expand, according to rankings, potential traffic and desired conversion rate.