How cookies are used

Measuring website usage (Google Analytics)

We use Google Analytics software to collect information about how you use teenwirral.com. We do this to help make sure the site is meeting the needs of its users and to help us make improvements, e.g. improving site search.

Google Analytics stores information about:

the pages you visit on Wirral.gov.uk

how long you spend on each Wirral.gov.uk page

how you got to the site

what you click on while you’re visiting the site

we don’t collect or store your personal information (e.g. your name or address) so this information can’t be used to identify who you are

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

Universal Analytics

Name

Purpose

Expires

_ga

This helps us count how many people visit wirral.gov.uk by tracking if you’ve visited before

2 years

_gat

Used to manage the rate at which page view requests are made

10 minutes

Google Analytics

Name

Purpose

Expires

_utma

Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to wirral.gov.uk or to a certain page

2 years

_utmb

This works with _utmc to calculate the average length of time you spend on wirral.gov.uk

30 minutes

_utmc

This works with _utmb to calculate when you close your browser

When you close your browser

_utmz

This tells us how you reached wirral.gov.uk (e.g. from another website or a search engine)