Enterprise IG extends Chinese presence

11 July, 2001

Enterprise IG, the world’s largest brand and identity consultancy, is extending its presence in mainland China with the expansion of its full service office in Shanghai. The Shanghai office is Enterprise IG’s ninth office in Asia Pacific.

The office, led by Roger Shieh, has five staff and is forecast to grow to ten within the next three months. Roger has relocated to Shanghai full-time to maximise growth and build on his success in the region. Roger originally founded the office in Shanghai whilst also serving as Managing Director of Enterprise IG Taiwan, one of the five founding offices of Enterprise IG worldwide.

The Shanghai office’s expansion comes after much development work in China and the office already has a number of major clients across the mainland, including Zhong Guan Cun, a Beijing-based financial securities business; Hua Run Paint in Shun De, Guangdong; and Yi Li, a large packaged-goods company based in Houhot in Mongolia.

China is a growing market that is opening up to world trade, with businesses fast recognizing the need for better and more effective branding and identity. “China is committed to brands and to building China brands on the world stage. Along with Japan and India, we see tremendous growth opportunities for the brand and identity business in this market,” said Mike Murphy, CEO, Enterprise IG Asia Pacific.

Dave Allen, CEO Enterprise IG Worldwide said: “ China is unquestionably one of the key markets for brands in the next decade. We are delighted that someone with Roger’s experience is leading our charge in this market. He knows our business and he knows Enterprise IG very well.”

Enterprise IG now has nine full service offices in Asia Pacific. “We launched in Tokyo and Bangkok earlier this year, both of which have been very successful and we expect the same result in Shanghai. Watch this space, however. We plan at least one more location this year and have our eyes on three acquisition targets as well,” Murphy adds.