Good morning What would happen if Instagram did away with Likes Or more pointedly what would happen to influencer marketing Instagram has been experimenting internally with a feature that removes Like counts from posts as a way to potentially reduce pressure on the platform While data-rich influencer agencies could reap the benefits of an Instagram without Likes it could serve up a heavy blow to independent influencers Without Like counts as a barometer for impressions and engagement influencers would need to shift the focus to factors they could still control like the quality of content and volume of outbound engagement But a lack of transparency around visible metrics could mean brands with major investments in social influence would lean more on agencies for the deeper metrics For now Instagrams test hasnt been rolled out to the public and perhaps it never will In the meantime it never hurts to be prepared Lets talk about managed inboxes for a minute Last Friday we launched a new feature series by our own Jennifer Cannon in which we explore everything you never knew you needed to know about email deliverability The first installment of Obsessed with The Managed Inbox breaks down the structures and processes responsible for pushing your email campaign through the funnel and into a recipients inbox We identify the pain points and opportunities in email deliverability and even take a look at the approach from inbox providers Keep reading for more news on how dynamic creative can work with video-on-demand inventory and Twitters new video feature that lets users invite guests into the video chat Taylor Peterson Deputy Editor