The Pursuit of Brand Leadership – Marketing Rumblings, August 2012

Your Brand Promise – As a company or organization, what is your brand promise? Does it make you stand out among your competitors? Does it reflect who you are today? Is it reaffirmed throughout your communications?

We hope so, because, at Next-Mark, we believe a sound brand promise is the foundation for all marketing communications and the key to business success. In this issue, we focus on brand communications in the context of brand leadership, social media and business strategy.

Joseph S. Grano, Jr., has a record of success providing vision and strategic direction to organizations experiencing rapid growth and change. He is one of those rare individuals who have made a successful transition from corporate leader to entrepreneur and owner of his own growing company.