The New American

After 45 years, American Airlines has finally updated their brand, replacing this logo:

with this one:

It’s clever but it’s certainly not bold.

Aww man, no more gleaming aluminum airplanes.

When I was a little kid there were a handful of brands that really affected me and American Airlines was one of them. No other airline that I ever saw had planes that looked like that; unpainted planes that were gleaming and polished and beautiful. They had nothing to hide.

Naturally, the designs of the planes of the planes are being updated as well, no more gleaming aluminum :(

Side note: the US Flag has 13 stripes, American’s tail fin design has 11. American Airlines’ parent company has been operating under Chapter 11 bankruptcy protection for a while so I guess the stripes are their way of giving mad bailout props or whatever.