“Starbucks is celebrating 40 years of great coffee, but we are also honoring four decades of creating individual moments of connection among our valued customers and our store partners, and in the neighborhoods where we do business,” Starbucks CEO Howard Schultz said in a prepared statement.

The company is also debuting a few new products to mark its 40th year, including a cocoa cappuccino, a new tribute blend and a collection of eight small baked goods called “petites.”

On March 10 from 2 p.m. to 5 p.m. local time, Starbucks customers can snag a free “petites treat” when the buy a beverage.

The new logo was also unveiled on the face of the Starbucks headquarters in South Seattle. (Here’s a photo gallery of the unveiling at Starbucks.)