Email Marketing Software: Create. Send. Deliver.

The potential of email in marketing communications remains enormous. But only if you give your prospects personalised messaging that’s highly relevant to them. Gone are the days when you could simply send a mass marketing email to everybody in your contacts list and expect to see high open rates, high click-throughs and a healthy lead volume. Your customers and prospects are much more aware of email marketing tactics these days and therefore you need to deliver personalised email communications which stand out from the crowd. To successfully progress your marketing efforts to the point of conversion, you need to develop an approach that connects powerfully with your target’s interests, lifestyle and motivations for buying. Salesforce Marketing Cloud’s email marketing platform lets you do just that, leading to lasting one­-to-­one relationships.

Personalising emails doesn’t have to be labour-­intensive or to involve learning to use unfamiliar email marketing software. Marketing Cloud’s easy-­to-­use ‘drag and drop’ tools allow you to create an email in seconds, in any language. You can segment lists and track results across multiple campaigns. You can analyse the online behaviours of your prospects, using predictive content tools to work out the most relevant email content for every recipient. And unlimited data storage means a huge amount of detail and history can be stored against every customer profile, making personalisation all the more relevant. You can even test the content and keep optimising it before a big campaign launch, while reviewing email content before sending is easy with built-­in workflow and approval systems.

See how easy it is to create, send and deliver personalised emails through Salesforce Marketing Cloud:

Make email marketing part of CRM

Because it's tightly integrated with your CRM, email marketing through Marketing Cloud allows you to turn prospects into pipeline, and pipeline into closed sales, forming an essential part of your wider email marketing and CRM strategy.

Timing is everything, and with Marketing Cloud you can send your message at exactly the right moment in your prospect’s day. Salesforce Marketing Cloud is designed to respond instantly to a prospect’s actions and transactions. Whether triggered by cart­-abandonment, a successful sale or any other activity, targeted emails are automatically generated. They can include anything relevant to the customer, from product recommendations to special offers to the latest shipping information. You can even use burst­-sending technology to activate time-­limited campaigns or flash sales to get prospects clicking.

Because Marketing Cloud, Sales Cloud and Service Cloud are part of the Customer Success Platform, your customers’ experience is seamless all along their journey from awareness to consideration and purchase to brand advocacy. You can fine-­tune their journey with sophisticated levels of control, setting, tracking and adjusting goals to deliver the ultimate experience. And if your marketing content needs to be location-­specific, distributed marketing solutions can kick in with dealers and franchisers adding appropriate and tailored personalisation, making mobile marketing easy and all within the reliable and easy-­to-­use Salesforce ecosystem.

See how you can integrate your email marketing and CRM to get a sinlge view of the customer and drive more sales with Salesforce:

Questions?

Email Studio

Email is the engine that drives online commerce and is the foundation for building 1-to-1 relationships throughout the customer journey. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Personalization Builder decisioning.

Track and optimize email campaigns.

Keep tabs on every email campaign and transactional send with real-time tracking and graphical reporting. Make the most of every email send — and boost ROI — with built-in A/B testing capabilities, integrated Personalization Builder, and leading email deliverability tools.

Scale capabilities.

Whether you’re looking for standard email service provider features or need a sophisticated cross-channel marketing platform, you’ll never outgrow our capabilities. From sending millions of emails in a few minutes to empowering users around the world, to adding new customer communication channels to your brand strategy, Marketing Cloud has everything you need.

Connect with ease.

Connecting Marketing Cloud to Sales Cloud and Service Cloud combines the best-of-breed email service provider, world-class digital marketing, and CRM technologies to empower your organization to build a single view of the customer and deliver more effective, personalized communications. The seamless connection allows organizations to create data-driven 1-to-1 messages that move the customer journey forward. Now all areas of your organization can utilize data to optimize customer interactions, including sales, services, customer support, in-store, online, and beyond.

Streamline and send emails.

Your customers interact with email all day, every day — and they expect real-time communications from you. Email Studio's powerful email marketing platform arms you with the segmentation and automation tools you need to move the customer journey forward and reach your always-connected customers, wherever they are.

Target your audiences.

Relevant messaging isn’t an option — it’s a necessity. Easily filter your subscriber base to send targeted email messages based on any customer data, including all interactions with your brand.

Streamline and send emails.

Your customers interact with email all day, every day — and they expect real-time communications from you. Marketing Cloud's powerful email marketing platform arms you with the segmentation and automation tools you need to move the customer journey forward and reach your always-connected customers, wherever they are.

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