Category Archives: marketing

I commence Curtin University of Technology in February. Curtin is Western Australia’s largest university, over 39 000 (!) students worldwide, and has campuses around the world. Their main campus Bentley is where I will study, at the Humanities department.

Photo: Curtin

Bachelor of Arts (Mass Communication) major Journalism and PR, the third stream in Marketing.

Within the first part of my education, we will learn key technological skills and knowledge for work in communication and corporate media fields. Core studies within Mass Communication is history, theory, ethics and critique of media, communication and information.

The Journalism part prepares us students with the skills, understanding and professionalism necessary for a career in the media industry. Curtin has a good reputation considering their Journalism education, and we are going to be taught by actual journalists. Much practical work, as the school has both a newspaper, Western Independent Newspaper, and a radio station, Curtin FM 100.1.

PR (Public Relations) is how to plan, develop, implement and evaluate communication strategies which present an organisation in the best light. Together with this, we get prepared for involvement in primary decision-making and gives us the skills to undertake a major communications role.

The Marketing stream contains how marketing works, consumer behaviour and the chance to explore various specific aspects of marketing, including international and Internet marketing.

This education feels perfect for me, I get everything I find relevant. Together with previous education and experience, this will be a perfect combination. Let’s just hope I get the job I want!

Sara Mattsson, 23, is a Visual Merchandiser with qualifications in Social Psychology. In 2011 she commences a Bachelor of Arts, (Mass Communication) Journalism/PR/Marketing, at Curtin University in Perth (WA).

This is her point of view on relevant topics - seen, heard and experienced.