Buffalo Wild Wings - Sauce Lab Video Series

Nothing gets fans excited to visit Buffalo Wild Wings like a new wing sauce. So for 2014, B-Dubs developed a batch of seven limited edition sauces to be released one by one, in an initiative dubbed Sauce Lab.

To build anticipation for each sauce release, we created a series of “First Taste” videos. In each one, a wing enthusiast’s romanticized account of the new flavor is brought to life in vivid fashion, painting each sauce as a unique experience.