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The global android explosion gdc 2014

2.
CONSUMER BEHAVIOR ON OVER
1.3 BILLION
smartphones and tablets each month
4 BILLION
APP SESSIONS
launched around the world each day
OVER
90%of all active smartphones and tablets
around the world each month
APP USAGE ON
OVER 1 TRILLION
UNIQUE ACTIONS
completed by consumers in apps each month
apps per device, on average
USER ACTIVITY FROM
7–10

3.
Common questions about Android
www.ﬂurry.com! 3
• Should we invest in Android development?
• What regions and countries are dominated by Android?
• How should we develop based on the Android device mix?
• How will in-app purchase revenues differ from iOS?
• What is the ad-based revenue opportunity?
• What are the common retention and usage patterns for
different Android game genres?

8.
Total time spent in apps by user country and app country of origin
China is a Huge Opportunity, but Need to Localize
www.ﬂurry.com! 8Source: Flurry Analytics, based on a sample of 100,000 active connected devices in June 2013!
59%
35%
25%
16%
13%
8%
5%
7% 64%
8%
33%
44%
56%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
United States United
Kingdom
Brazil China
Other
Brazil
China
United Kingdom
United States
Percentageoftotaltimeinapps
User country
App country of origin

14.
Android Games = Free Games!
Average App Prices as of April 2013!
Source: Flurry Analytics, Google Play, The Apple App Store. !
Data is for Apps using Flurry Analytics in April 2013, and is weighted by MAU!
14

21.
1. The age of Android global dominance is here!
2. Asia represents and enormous opportunity for games in
Android!
3. Free games are a must!
4. Regardless of genre you can monetize successfully!
5. Design monetization tactics around different usage patterns
for each genre!
6. Utilize audience and device targeting in user acquisition!
7. Consider different device prioritization on Android!
!
@flurrymobile
Takeaways!