Mobile Can Lead The Way To The Rebirth Of Print Media
(AdAge)
Consider the smart boredom concept. Intellectually curious
individuals see their downtime with a mobile device as an
opportunity to fuel their curiosity. They want to explore and
learn. And on their devices they are reading books, magazines and
newspapers. Consumers keep their mobile devices close at hand
throughout the day, creating an untapped opportunity for
advertisers to build brands at a national level. Using legacy
print publications to dive into mobile solves many of the
fragmentation issues associated with the platform by eliminating
the multiple contracts with video providers and app makers.
Advertisers can tap into the curious minds of those with smart
boredom and deliver their message.

TV Still Viewers Choice, But Mobile On The Rise (Nielsen via
Marketing Charts)
The vast majority of Americans (283.3 million) watched TV in
their homes in the first quarter, more than 1.5 times the number
(162.5 million) who watched video online, according to Nielsen.
Although the number of Americans watching TV in their homes or
video on the internet dropped slightly quarter-over-quarter, the
number of mobile subscribers watching video on their mobile phone
grew by 7.3%. On a year-over-year basis, the mobile video viewing
audience grew by an impressive 25.9%, while the TV audience
dropped by 1.8%.

They are centralized, on demand solutions that are constantly up
to date, run perfectly in any standard mobile web browser,
without special downloads on all platforms. It’s the system we
evolved to with desktop computing. It’s the system we’ll evolve
to again with mobile computing. It’s the future.

48% of users use their mobile device to look up product
ratings or find promotions

65% find businesses to make in-store purchases

88% of local information seekers take action within a day

9 out of 10 mobile phone searches result in action such as a
purchase or a visit

Half a million businesses are running click-to-call ads on
mobile devices

There are 10 more reasons. Mobile and local also happen to be top
priorities in
Facebook's strategy.

A Billion Smartphones Shipping By 2016 (NPD via
GigaOM)
Mobile phone makers collectively will ship a whopping billion
smartphones a year by 2016, according to NPD Group’s
DisplaySearch group. In comparison, the total number of
smartphones shipped next year will be around 567 million. These
shipment numbers include new and replacement devices. The impact
of those shipments is going to be profound on everything from the
chip business, to sensors, to the amount of data we create and
bandwidth we consume. A big chunk of those shipments will come
from Apple, who sold about 140 million iPhones in 2010 and 2011.

NPD
DisplaySearch

Mobile Web Strategy According To A Digital Agency (Target
Internet)
How are mobile web strategies defined and approached and where
does mobile so often go wrong? In a talk with Steely Eye, a
digital agency in London who specialize in creating great mobile
web campaigns and strategies, the discussion centers around
responsive design as a mobile web solution, html scraped mobile
sites and their downside and Steely Eye’s own CMS system that
enables the ultimate customized customer journey based on user
context and location. Also discussed are apps and their part in
mobile, and the utility of QR codes. Here's
part 2 of the podcast.