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Upper Deck's National Hockey Card Day is no longer a Canadian exclusive. The program aimed primarily at bringing new collectors into the market, began in 2009 and has been successful for retailers north of the border. Now, the company is extending it to the U.S. Scheduled to take place on February 11, the day before the NHL's 'Hockey Day in America' promotion, customers who visit brick-and-mortar hobby shops across the country will get a free pack of cards. Stores must be on Upper Deck's Certified Diamond Dealer list to take part.

While cards distributed in Canada focus on players native to that country, American collectors will get U.S. players, plus international stars from the best franchises based here. The set is 15 cards but a 16th card will be offered to fans as a gift with purchase.