The methodology of the present study, designed for the purpose of collecting quantitative and qualitative data, reflects a sociolinguistic approach to swearing, allowing for an investigation of the relationship between swear word usage and social context. Previous research had established swearing as both a frequently occurring speech behavior within the university speech community and a highly offensive one. The resulting 'swearing paradox'; represents the question of how frequency and offensiveness can be directly related. The results of the present study explicate the swearing paradox by providing evidence of a discrepancy between the type of swearing that is most characteristic of social interaction within the university speech community and the type of swearing which is typically presented in offensiveness ratings tasks.