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Is your Daddy the Milkman?

Sexy maternity and nursing lingerie label HOTmilk are inviting fathers from around the world to join their search for the HOTmilkMAN, a competition that will run alongside the release of their new milkMAN branded men’s boxer shorts.

From February to May 2009, the ‘Search for the milkMAN’ competition will invite dads or soon-to-be dads to submit an image of themselves in a pair of boxer shorts to the HOTmilk website (www.hotmilklingerie.com), where they will be subject to public vote.

The lucky winner will receive US$5000 to spend on luxury travel for his burgeoning family and star in the 2009 HOTmilk catalogue to promote milkMAN boxers to be sold for charity. In addition, any purchase of 2 sets of HOTmilk lingerie or sleepwear before May will be accompanied by a free pair of milkMAN boxers.

“There is a lot of focus on mother and baby during pregnancy and the early stages of parenthood,” says HOTmilk co-owner and co-designer Lisa Ebbing. “We wanted go a little way to make fathers feel included,” she says.

“After a lifetime of wearing beautiful lingerie I was horri with the maternity options available,” she says. “

I was pregnant, not 90!” Crosbie joined the company as co-director in 2006 and the pair grew their business to a global entity in just one year.

The label now has 300 boutiques worldwide, including stockists in Australia, the UK, Europe, China, Malaysia, Tahiti and Singapore, as well as New Zealand.

“It is a fantastic feeling knowing that we can lift a mother’s spirits HOTmilk maternity and nursing lingerie even just a little with something as simple as pretty lingerie,” says Ebbing. “Now we hope to give dads support when and where they need it most!”

IT’S EASY TO ENTER JUST VISIT: www.hotmilklingerie.com SUBMIT AN IMAGE OF YOUR MAN IN A PAIR OF BOXER SHORTS WHICH WILL BE POSTED ON THE HOTmilk WEBSITE FOR VOTING. GET HIM TO ANSWER A FEW QUESTIONS THAT DELVE INTO HIS MANLINESS AND THAT’S IT!