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Along with that 7.6.1 update it brings the feature of 0.99$ movie rentals. Every Thursday iTunes will put a special offer movie for 0.99$ for a week. Once you rent it for the price of 0.99$, you can keep the moive for the standard 30 days/24hours(if you started watching it). A very good way to begin the Rental Business Apple!

iTunes movie rentals launches today, and it’s a free software update for iTunes. Free update for iPods and iPhones in order to support this. Support for the US comes today, but international support comes later this year.

iTunes movie rentals launches today, and it’s a free software update for iTunes. Free update for iPods and iPhones in order to support this. Support for the US comes today, but international support comes later this year.

9:43 am ON Jan 15 2008

B. Lam:

9:43 am ON Jan 15 2008

Jason Chen:

Old releases: $2.99. New releases: $3.99.

9:42 am ON Jan 15 2008

B. Lam:

1000 films by February, and movies will be available 30 days after the DVD release. You can watch them anywhere: Macs, PCs, iPods and iPhone. You can watch instantly, meaning streaming. You’ll have 30 days to “start” watching it, and then 24 hours to “finish” watching it once you’ve started to watch it. You can watch the first half on your computer, transfer the movie to your iPod, then watch the rest of the movie on the airplane. Here’s the cost.

“Here’s how it works — I’m on iTunes, looking at a movie I want to rent, I hit rent movie, and it adds to my rented movies category in my iTunes library….” Sorry for the technical difficulties everyone! We’re at 10x the traffic of our last keynote, but things are coming back online.

9:41am – “Watch instantly! In less than 30s…” it streams. “The rules — you have 30 days to start watching it, and once you start you have 24 hours to watch and finish it. As many times as you want. You can transfer films to another device in the middle — transfer to your iPod and watch the rest on the iPod on your flight.”

“What’s it going to cost? To rent a library title will cost $2.99 — new release? $3.99” Big applause.

9:40am – “Now, so what’s the deal? We’re gonna launch with 1k films by the end of February — 30 days after DVD release. Watch anywhere, PCs, Macs, iPods, iPhone…”

1000 films by February, and movies will be available 30 days after the DVD release. You can watch them anywhere: Macs, PCs, iPods and iPhone. You can watch instantly, meaning streaming. You’ll have 30 days to “start” watching it, and then 24 hours to “finish” watching it once you’ve started to watch it. You can watch the first half on your computer, transfer the movie to your iPod, then watch the rest of the movie on the airplane. Here’s the cost.

“Now, so what’s the deal? We’re gonna launch with 1k films by the end of February — 30 days after DVD release. Watch anywhere, PCs, Macs, iPods, iPhone…”

9:39am – “We’re gonna have all the great first run films — REALLY, really great films. I’m sure you saw a lot of these in the theater. We’ve also got great library titles, Red October, Matrix… lots of library titles, all the great new ones from this last year…”

9:38am – “We’ve never offered a rental model in music because we don’t think people don’t want to rent music. But your favorite movie — most of us watch once, and renting is a great way to do it. It’s a great way to do it. We’ve got participation of great studios. Touchstone, MGM, Miramax,… and these six too. Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony…” Everyone! Huge applause

We’ve never offered a rental model in music because we don’t think people don’t want to rent music. But your favorite movie — most of us watch once, and renting is a great way to do it. It’s a great way to do it. We’ve got participation of great studios. Touchstone, MGM, Miramax,… and these six too. Lions Gate, Fox, WB, Walt Disney, Paramount, Universal, Sony…” Everyone! Huge applause

“And we’ve sold 7m movies, again, more than everyone else put together. But it didn’t meet our expectations, I have to tell you. We think there’s a better way to deliver movie content through iTunes. So today, we’re introducing iTunes Movie Rentals.”