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Definition of gamification in US English:

gamification

noun

The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

‘gamification is exciting because it promises to make the hard stuff in life fun’

‘If you think about your own life, I bet that you can easily find examples of gamification that have motivated you to do something.’

‘Gamification has plenty of critics, and the debate over its future could become an epic battle.’