Monday, January 23, 2006

A 'driving' force - Golf Etc. taps open market

Golf course greens pepper Solano County scenery, though golf specialty stores independent from courses are not so omnipresent. Cordelia's Golf Etc., which opened in July as part of a nation-wide franchise, is owned by Napa residents Art and Teresa Morris. 'There are a lot of golf courses around here,' Morris said, 'but no shops to service them.' Morris, who characterized himself as a 'brand new entrepreneur,' explained that he was recently recalled into active duty with the Air Force, and 'during that time I decided I wanted to have my own business.' After approximately a year of research, Morris said, he 'ran out of excuses not to open it.' Golf Etc. carries $350,000 worth of golf products and golf-related gifts, from clubs to male and female apparel and even Tiffany lamps. The shop also repairs, reshafts and regrips clubs and offers computerized fitting. The computerized fitting system is something that Morris feels is particularly important, especialy with the amount of money people spend on clubs. With the shop's P-3 Pro-Swing analyzer, Morris said, people are paired with the clubs best suited for them. 'We can help make sure it's a sound investment, that the clubs are going to be right for them.' Golf Etc. is located at 104-A Commerce Ct., Cordelia. Amanda Janis can be reached at business@thereporter.com. "