Or, more specifically, a Grassroots Blogger Book Marketing Campaign, or GBBMC for short?

Well, this is your opportunity to get involved on the ground floor and it costs you nothing but a little time each day doing what you already do best... blogging.

This is an idea I came up with while going for a walk today during my lunch break and it involves a fellow blogger that many of you already know and love. If you don't, then you should really check out his site. It is Paul Davidson, the wit behind Words For My Enjoyment.

Paul is also a published writer and his second book, The Lost Blogs: From Jesus to Jim Morrison, is due to be released to the book-whoring public on May 8, 2006 (you can preorder it from Amazon.com, among other online booksellers now). The book covers how blogs by some of the most famous people in the world might read.

It really is an interesting concept and I look forward to reading it (yes, Pauly, I will place my preorder soon, I promise). And, in an attempt to help get word out about this book, I am proposing that we, as Pauly's fellow bloggers, readers, and fans, start our own pseudo-celebrity blogs.

Here are the rules I am establishing for this GBBMC...

You must blog every day for one week straight from Monday, April 10 to Friday, April 14, 2006, as your historical figure of choice. I have chosen weekdays since there are a lot of bloggers out there who avoid blogging on weekends like the plague. I don't want to scare them off this campaign before it even starts by making them blog at a time when they typically prefer not to.

Actually, widen that a little bit... you may blog either as the historical figure or as someone close to them. If you've ever read Giles Foden's The Last King of Scotland, you have an idea what I'm talking about. His entire book was a fictional memoir of a Scottish doctor who worked, against his will, as the personal physician to Idi Amin Dada. Really good book that I recommend highly. If you opt for the latter of the two options, the character you choose, much like in Foden's book, does not need to be real; but the person they are "close to" must be real.

Do not directly reveal who the historical subject is in your blog entries. Let people guess who it is in the comments. At the end of the week, you can reveal it. Even if someone correctly guesses the ID on Tuesday, hold off on the reveal. Let's make this fun for everyone else. Just make sure you don't make it impossible. Dropping clues to your character's identity is fine. For example, I might sign off each entry with my character's initials, so long as they don't give away the person's ID (I haven't chosen who it's going to be yet). If you would like to give some kind of prize to the winner, that's your option. I'm not providing prizes for you to give away. And, since this is something being done outside of Warner Books' normal promotional circles, don't expect them to provide prizes either.

You do not need to give up your regular blog posting during this week. You can either post these GBBMC posts as entirely separate entries, or post them together with your regular entry but using some means to set it off as different. Kinda like what Dave did when he posted his A Very Lego Holiday Tale this past December. How you choose to distinguish it is up to you, but you should make it clear to your readers so they don't think you have multiple personality disorder or are in the midst of an identity crisis.

You can take whatever creative approach you want with your posts. If you opt to blog as though you are back in their time period, fine. If you prefer to defy the space-time continuum and pull a Bill & Ted's Excellent Adventure by bringing the character to the modern day, so be it. But you must remain consistent in your setting throughout the week. Don't have the person skipping all over time and space, unless you are H.G. Wells in which case time travel might be appropriate.

Each entry should end with some kind of line that links back to Paul's book (the preorder link near the top of this post). After all, this is a marketing campaign for his book, right? Only seems appropriate. Perhaps something along the lines of "Want to read what other people from history might blog, then pre-order Paul Davidson's The Lost Blogs now!"

It might also behoove you to preface each post with a link to either this explanatory post or one of your own. You never know if someone might find your blog in the middle of the campaign and, again, think you have MPD. Just covering all bases here.

Yes, this sounds like an odd idea. Even I kinda laughed it off when I first thought about it. But as I kept walking on through my lunch break and contemplated who I could be and what I would say, the idea progressively sounded better and better. I'm actually looking forward to it despite the fact that I'm not sure who I will be.

So, before you laugh it off, take some time to think about it. There is plenty of time to decide if you want to take part in it. And if you do opt to participate, I will have a nifty little badge designed for you to place on your blog.

But I will take this a step further. I know I have friends who would dig this sort of thing but do not maintain a blog of their own. If a non-blogger friend of mine is interested, I will post their entries on my own blog. If you have friends in the same situation, maybe you can open up your blog to them as well. No, I don't mean give them username/password access, but just have them e-mail their entries to you and you post them.

If you are, in fact, interested, leave a comment on this post. I will have this post permalinked on my homepage so you can find it easily if you make your decision a little later down the road. I want to maintain a list at the end of this entry with the participants and links to their blogs so people can find them easily.

Oh, and until Pauly reads this post, he has no idea I'm doing this. He did not recruit me in any way whatsoever. All my idea; whether it's a good one remains to be seen. And, Pauly, if this violates some kind of promotional contract you have with Warner Books, let me know and I'll kill it.

There is now a caveat to the contest detailed in my 2/23 post in which we need to avoid posting about historical figures that Pauly already features in his book. If you are interested in participating and would like to know who is included in the book, contact me via e-mail or comment and I'll let you know.

However, to make up for it and to make this contest more enticing, Pauly is offering prizes. The top three bloggers throughout the course of the campaign will receive autographed, first-edition copies of the book. Entries will be judged by Pauly himself. So make them good!

Update - Monday, February 27:

With all the people that are now discovering this contest thanks to the plugs on Words for my Enjoyment, The Lost Blogs Google Group, and Mikey's site, I felt it would be a good idea to get all the information that is on both of my posts right here. Yes, it is a bit duplicitous (oooohhh, nice word!), but it keeps people from having to click all over the place.

So the final bit of information I would need to transfer over from my other post would be that I now have a badge that you can use on your blogs to promote the contest a bit. If you feel so inclined, please steal this badge and post on your own site. I only ask that you link it back to this post (permalink - http://kapgar.typepad.com/my_weblog/2006/02/im_just_a_soul_.html)

Update - Thursday, March 16:

We have now broken 20 participants! I really like how this is shaping up!

Update - Sunday, March 19:

Thanks to Pauly's additional post about the contest, we have another four participants. There may even be more when people log into their RSS readers after the weekend.

Update - Sunday, March 19:

This is just the coolest damn thing. Jennifer of All Things Jen(nifer) has created a blogroll of all the participants in this contest. I will add it to my own blog come April 1. But if any of you would like to steal it now, feel free. Just copy and paste the following bit of code somewhere in your sidebar. As new people sign up for the contest, Jen will add them to the roll. The change will be automatic and you will not have to do a single thing to the blogroll as it exists on your blog.

Important Note: Replace all instances of [ and ] with < and > (if I don't sub out the [ and ] here in this post, it will show up as the actual blogroll and you'll never see the code you need to use). You should also leave the extra space after "/script", seems to work better that way.

Update - Friday, March 24:

And now we have 30. This is officially freaking me out that this idea has caught on so well.

Update - Sunday, April 9:

It looks like we'll be kicking off this shindig tomorrow with 40 participants!

Good luck to all involved!

Update - Monday, April 10:

Okay, I pray this is the last time I have to update this particular post (somehow I doubt that will actually be the case). But, some have come and some have gone and now we're sitting pretty at 41 participants. And the contest is already well under way. Some of you have posted some magnificent first entries. I stand in awe. Keep up the great work!

Update - Monday, May 22:

Now that it's all been over and done for quite some time and the book has been released to the mainstream public, it's time for my absolute final update to this post. The one for posterity's sake. Just in case someone does a search for this page and only finds this information, I figured I may as well give you some handy links to my entries for this contest. Here you go...

Comments

Or, more specifically, a Grassroots Blogger Book Marketing Campaign, or GBBMC for short?

Well, this is your opportunity to get involved on the ground floor and it costs you nothing but a little time each day doing what you already do best... blogging.

This is an idea I came up with while going for a walk today during my lunch break and it involves a fellow blogger that many of you already know and love. If you don't, then you should really check out his site. It is Paul Davidson, the wit behind Words For My Enjoyment.

Paul is also a published writer and his second book, The Lost Blogs: From Jesus to Jim Morrison, is due to be released to the book-whoring public on May 8, 2006 (you can preorder it from Amazon.com, among other online booksellers now). The book covers how blogs by some of the most famous people in the world might read.

It really is an interesting concept and I look forward to reading it (yes, Pauly, I will place my preorder soon, I promise). And, in an attempt to help get word out about this book, I am proposing that we, as Pauly's fellow bloggers, readers, and fans, start our own pseudo-celebrity blogs.

Here are the rules I am establishing for this GBBMC...

You must blog every day for one week straight from Monday, April 10 to Friday, April 14, 2006, as your historical figure of choice. I have chosen weekdays since there are a lot of bloggers out there who avoid blogging on weekends like the plague. I don't want to scare them off this campaign before it even starts by making them blog at a time when they typically prefer not to.

Actually, widen that a little bit... you may blog either as the historical figure or as someone close to them. If you've ever read Giles Foden's The Last King of Scotland, you have an idea what I'm talking about. His entire book was a fictional memoir of a Scottish doctor who worked, against his will, as the personal physician to Idi Amin Dada. Really good book that I recommend highly. If you opt for the latter of the two options, the character you choose, much like in Foden's book, does not need to be real; but the person they are "close to" must be real.

Do not directly reveal who the historical subject is in your blog entries. Let people guess who it is in the comments. At the end of the week, you can reveal it. Even if someone correctly guesses the ID on Tuesday, hold off on the reveal. Let's make this fun for everyone else. Just make sure you don't make it impossible. Dropping clues to your character's identity is fine. For example, I might sign off each entry with my character's initials, so long as they don't give away the person's ID (I haven't chosen who it's going to be yet). If you would like to give some kind of prize to the winner, that's your option. I'm not providing prizes for you to give away. And, since this is something being done outside of Warner Books' normal promotional circles, don't expect them to provide prizes either.

You do not need to give up your regular blog posting during this week. You can either post these GBBMC posts as entirely separate entries, or post them together with your regular entry but using some means to set it off as different. Kinda like what Dave did when he posted his A Very Lego Holiday Tale this past December. How you choose to distinguish it is up to you, but you should make it clear to your readers so they don't think you have multiple personality disorder or are in the midst of an identity crisis.

You can take whatever creative approach you want with your posts. If you opt to blog as though you are back in their time period, fine. If you prefer to defy the space-time continuum and pull a Bill & Ted's Excellent Adventure by bringing the character to the modern day, so be it. But you must remain consistent in your setting throughout the week. Don't have the person skipping all over time and space, unless you are H.G. Wells in which case time travel might be appropriate.

Each entry should end with some kind of line that links back to Paul's book (the preorder link near the top of this post). After all, this is a marketing campaign for his book, right? Only seems appropriate. Perhaps something along the lines of "Want to read what other people from history might blog, then pre-order Paul Davidson's The Lost Blogs now!"

It might also behoove you to preface each post with a link to either this explanatory post or one of your own. You never know if someone might find your blog in the middle of the campaign and, again, think you have MPD. Just covering all bases here.

Yes, this sounds like an odd idea. Even I kinda laughed it off when I first thought about it. But as I kept walking on through my lunch break and contemplated who I could be and what I would say, the idea progressively sounded better and better. I'm actually looking forward to it despite the fact that I'm not sure who I will be.

So, before you laugh it off, take some time to think about it. There is plenty of time to decide if you want to take part in it. And if you do opt to participate, I will have a nifty little badge designed for you to place on your blog.

But I will take this a step further. I know I have friends who would dig this sort of thing but do not maintain a blog of their own. If a non-blogger friend of mine is interested, I will post their entries on my own blog. If you have friends in the same situation, maybe you can open up your blog to them as well. No, I don't mean give them username/password access, but just have them e-mail their entries to you and you post them.

If you are, in fact, interested, leave a comment on this post. I will have this post permalinked on my homepage so you can find it easily if you make your decision a little later down the road. I want to maintain a list at the end of this entry with the participants and links to their blogs so people can find them easily.

Oh, and until Pauly reads this post, he has no idea I'm doing this. He did not recruit me in any way whatsoever. All my idea; whether it's a good one remains to be seen. And, Pauly, if this violates some kind of promotional contract you have with Warner Books, let me know and I'll kill it.

There is now a caveat to the contest detailed in my 2/23 post in which we need to avoid posting about historical figures that Pauly already features in his book. If you are interested in participating and would like to know who is included in the book, contact me via e-mail or comment and I'll let you know.

However, to make up for it and to make this contest more enticing, Pauly is offering prizes. The top three bloggers throughout the course of the campaign will receive autographed, first-edition copies of the book. Entries will be judged by Pauly himself. So make them good!

Update - Monday, February 27:

With all the people that are now discovering this contest thanks to the plugs on Words for my Enjoyment, The Lost Blogs Google Group, and Mikey's site, I felt it would be a good idea to get all the information that is on both of my posts right here. Yes, it is a bit duplicitous (oooohhh, nice word!), but it keeps people from having to click all over the place.

So the final bit of information I would need to transfer over from my other post would be that I now have a badge that you can use on your blogs to promote the contest a bit. If you feel so inclined, please steal this badge and post on your own site. I only ask that you link it back to this post (permalink - http://kapgar.typepad.com/my_weblog/2006/02/im_just_a_soul_.html)

Update - Thursday, March 16:

We have now broken 20 participants! I really like how this is shaping up!

Update - Sunday, March 19:

Thanks to Pauly's additional post about the contest, we have another four participants. There may even be more when people log into their RSS readers after the weekend.

Update - Sunday, March 19:

This is just the coolest damn thing. Jennifer of All Things Jen(nifer) has created a blogroll of all the participants in this contest. I will add it to my own blog come April 1. But if any of you would like to steal it now, feel free. Just copy and paste the following bit of code somewhere in your sidebar. As new people sign up for the contest, Jen will add them to the roll. The change will be automatic and you will not have to do a single thing to the blogroll as it exists on your blog.

Important Note: Replace all instances of [ and ] with < and > (if I don't sub out the [ and ] here in this post, it will show up as the actual blogroll and you'll never see the code you need to use). You should also leave the extra space after "/script", seems to work better that way.

Update - Friday, March 24:

And now we have 30. This is officially freaking me out that this idea has caught on so well.

Update - Sunday, April 9:

It looks like we'll be kicking off this shindig tomorrow with 40 participants!

Good luck to all involved!

Update - Monday, April 10:

Okay, I pray this is the last time I have to update this particular post (somehow I doubt that will actually be the case). But, some have come and some have gone and now we're sitting pretty at 41 participants. And the contest is already well under way. Some of you have posted some magnificent first entries. I stand in awe. Keep up the great work!

Update - Monday, May 22:

Now that it's all been over and done for quite some time and the book has been released to the mainstream public, it's time for my absolute final update to this post. The one for posterity's sake. Just in case someone does a search for this page and only finds this information, I figured I may as well give you some handy links to my entries for this contest. Here you go...