How mad do you need get to destroy your car? What if it was a Gallardo?

Well this Chinese owner would destroyed his Gallardo over a dispute with the dealership.

The millionaire reportedly bought a Gallardo (price up to $700,000 in China) last November. Six months later, the engine wouldn’t start. The car was transported to the dealer, in Qingdao, who allegedly didn’t fix the problem but dinged the bumper and chassis during the trip. The irate owner tried unsuccessfully to get the problem fixed, to no avail. He escalated his case all the way up to Lamborghini CEO Stephen Winkelmann, but apparently the dispute wasn’t resolved.

So on March 15, World Consumer Rights Day, the Lambo owner hired a team with sledgehammers to destroy the car in public.

You can see the destruction here:

Lamborghini later issued a statement saying: “We put customer satisfaction first at Lamborghini and think that in this case we did everything to solve the problem. We solved the problem to the satisfaction of the customer.” The statement added that for reasons that are “independent from the relationship with Lamborghini, the owner decided to take this action and smash the car.”

The media later reported that the owner was a Japanese-Chinese businessman who imported the car from Japan. The Gallardo wasn’t even new, but was eight years old and probably was valued at about $80,000.

Apparently, the Lambo owner had a problem with the car, which was promptly fixed. But the owner had a larger business dispute with the businessman who owned the Lamborghini dealership in Qingdao. The event was used for the owner to gain publicity for his own business and to discredit the owner of the Lambo dealer owner.

This explanation is more compelling given the fact the owner placed stickers on the car bearing his own company’s logo (As you can see in the photo above). He also smashed the car in front of his company’s office building, to direct more attention to his business.

I guess the answer to the opening question would be: no one. At least no one is mad enough to calmly hire a group of workers, put banners on the car, drag the car to office and wait until World Consumer Rights Day before smashing the car.