How do you beat Google (GOOG)
at its own game? Search engine upstart Powerset is betting on the
wisdom of the crowds. As the latest step in one of the longer buildups
to a product launch in Internet history, Powerset
on Sept. 17 is taking the wraps off a new online community site called
Powerset Labs. The company hopes the site will marshal thousands of
people to help build and improve its search engine before it goes
public next year.