Each issue consisted of approximately a dozen short films sent in to Joanie4Jackie by women across North America and Europe. These were compiled onto a video cassette, which was then sent to participants and subscribers, as well as being for sale to interested parties. The compilations were also screened at film festivals and DIY movie screenings. Notable directors who have contributed to the project include Mary Billyou, Tammy Rae Carland, Lisa Hammer, K8 Hardy, G.B. Jones, Tara Mateik, Sarah Jacobson and Miranda July herself. Begun in 1996, each issue was a "Chainletter":