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Asking people to donate their hard-earned money can be a challenge, even for a non-profit with a compelling story. With social media taking over everyday life, it makes sense to reach out to a larger audience by utilizing the connections made on a range of platforms. One way that many successful non-profits have done this is by creating videos that tell stories. If you need to increase your organization’s fundraising power, professional video production may be the missing link.

Focus on a Goal: Donations

Your non-profit business cannot function without the donations of generous people, but how do you encourage people to donate without feeling like you’re begging? While raising awareness is a worthy goal, it is something that can be accomplished as you focus entirely on fundraising. The video you produce should be created with donations in mind, with a clear message and transparency so donors feel good about giving you money.

Utilize the First Frame

With so many non-profits beginning to use video production for fundraising purposes, it is becoming increasingly difficult to get the online attention you need. Studies have found that as many as 20 percent of viewers only watch a video online for about 10 seconds. In order to keep viewers interested and watching through to the end of your video, you must utilize your first frame.

Know Your Audience

If you already have supporters, then you may have a good idea of what they like and how they spend their time online. If the majority of your donors use Facebook, then that should be where you work to share your video. If Instagram is the more popular platform, share your video there. Remember, you can use multiple platforms to reach more people.

Tell a Story

Simply presenting facts about your non-profit may seem like a good idea, but it may not be enough to capture the attention of viewers. Telling the story of how your organization came to be or how it has helped a specific person is more compelling and likely to draw people in.

Accept Feedback

If you have never created a video before, it may feel uncomfortable putting yourself and your non-profit out there. If you receive criticism, remember that it can be used constructively for your next production. Often, an outsider can help you see an issue that you may never have noticed on your own.

When increasing donations to your non-profit is your goal, professional video production by Bruce Productions is your best bet.

Sometimes just having a great idea isn’t enough to get people to help you get it off the ground, which is why many people turn to video production to help with their crowdfunding campaigns. No matter your final end goal, raising enough money to fund your passion requires the assistance of others and their willingness to give you a portion of their paycheck. With this in mind, find out why you need a video to go along with your campaign and how to make one that will work for you.

Why Do Videos Help?

In the day and age of social media, videos are king. Think of any viral video and you’ll understand the impact that sharing can make. Statistics show that crowdfunding campaigns that use pitch videos to encourage donations raise up to four times more money that those campaigns that choose to forgo videos. In addition, if you want your business to be successful, you’ve got to include videos. Campaigns with videos have a 50 percent success rate, compared to only 30 percent for video-less campaigns.

Include the Basics

While a highly-produced, interesting video is fun to watch, it may not be informative enough to get the funding you need. When creating your video script, be sure to include the following:

Your idea and where it came from

Your personal backstory

Where you are in the development process

Your feelings on the project

This information is essential when it comes to crowdfunding, because it helps tell your story while providing a background for connection.

Keep it Short

Your video should be five minutes in length, at the most. Anything longer than that can result in lost interest. Your audience is more likely to click away if you don’t get right to the point, so be sure not to drag on and on. Additionally, make sure the first 10 seconds of your video will capture your audience’s attention.

Invest in Quality

Audio and video quality can be a deal breaker for many potential funders. Your audience needs to be able to hear what you have to say and see what you have to offer. Going the DIY route may work for some, but professional help can ensure that you get the results you want. Investing in quality video production may be what spells the difference between success and failure of your crowdfunding campaign. When you’re ready to get started, contact the professionals at Bruce Productions.

Bruce Productions is based in the Wilmington, DE / Philadelphia, PA area but can accommodate clients throughout the US and around the world.