Best Buy Rolls Out $100 (€75) Discount on Windows 8 Computers

Windows 8 tablets are not included in the promo, the company said

As Windows 8 interest is getting higher, at least according to Microsoft officials, Best Buy decided to roll out a special discount campaign for all customers who purchase a touchscreen device running the new Windows contraption.

Until Saturday, March 9, all Best Buy clients who choose a Windows 8 touchscreen computer will also receive a $100 (€75) discount and a free screen cleaning kit worth $19.99 (€15), according to an emailed statement of the company.

“Best Buy has found that customers who shop at Best Buy and purchase a Windows 8 touch-screen computing device tend to like the experience more (74%) than those using the software on a non-touch device (53%), given touch unlocks an entirely new way to interact with Windows 8 and makes the most out of the new operating system,” the email also reads.

The campaign will go live today together with a TV commercial that will be aired in the United States in order to bring more visitors in Best Buy stores.