Adam Sadowsky is behind the Rube Goldberg machine that was featured in the viral OK Go video "This Too Shall Pass."

In this presentation, he talks about the requirements of the machine, some of the challenges involved in building it, and applicable life lessons.

Adam Sadowsky

Adam Sadowsky has helped start and run seven companies in a wide range of industry sectors over the last 16 years, from software and video games to product design. The common thread has always been helping creative people achieve extraordinary results.

Most recently, as President and co-founder of Syyn Labs, he led the team that built the Rube Goldberg Machine for OK Go's music video "This Too Shall Pass."

Adam Sadowsky discusses the Rube Goldberg machine that his engineering team, Syyn Labs, created for OK Go's music video "This Too Shall Pass." The team had to plan flexibly, he says, as components of the machine often failed after they were built.