“It continues to appeal to consumers in countries such as the USA and France and is being enjoyed by younger professionals in newer markets in Asia and Latin America.”

Exports to Singapore, which serves as a distribution hub for much of Asia, rose by 44% to £317.9m, while Taiwan saw an increase of 44% to £155.2m.

In South America, Brazil was the fastest growing market by value with exports up 48% to £99.2m.

The SWA said the industry reacted to increased demand in recent years by investing £1bn in production capacity.

The Association also reiterated its on-going focus of lobbying governments to reduce draconian tax levees.

Hewitt added: “Securing fair market access and reducing tariffs is a priority for the industry. India is a priority for this year. We are hopeful a Free Trade Agreement can be signed which will lead to a reduction in the onerous 150% import tariff.”