I have a confession to make. Last Thursday, this was my lunch: chicken and vegetables, and a side of brown rice, emerging from a case of plastic and paper like Metroyshka dolls. I hate waste. Can’t you tell?

How can we reduce the 50 billion paper cups that American send to landfill every year? Drew Beal's 'Kill The Cup' campaign makes a game out of switching disposable coffee cups to reusable mugs. Who will be the ultimate cup killer?

Disposable Pens Are No Small Problem According to the EPA, Americans throw away 1.6 billion disposable pens every year. Add the rest of the world, multiply by over 50 years of writing with disposable pens, and that’s a lot of metal and plastic waste ending up in landfill! I suspect it’s just the tip of the iceberg, given the piles of disposable pens that many of us haven’t thrown out yet. Not to mention the refillable pens that we never take the trouble to refill.

The new Patagonia Worn Wear campaign is an initiative after our waste-hating hearts. It's built around high quality clothes that are made to last, and the stories being told about them by people who live quality lives.