How Above the Fold ads affect SEO & decrease your Ranking?

You may read this Above-the-Fold or top of the page term many times but do you exactly know What is Above the Fold. If not, then don’t worry I’m here to help you.

What is Above the Fold?

Above the fold is basically the content that you saw when you land on any webpage. It may include any text, images, popups, forms and many more things. The Content that you saw at your first sight without scrolling down. Now, the question may arise that users are using different screen sizes so how to exactly understand this? It doesn’t matter the screen sizes and you only need to focus on your content that you want your users to see first.

Importance of Above the Fold?

Above-the-Fold Content is such an important thing. You already know that, First Impression is the last Impression so why not Impress your visitors by adding useful Content Above-the-Fold. Provide good user experience and much Content “above-the-fold”.

Google’s Recent Update:

Google declared a new page layout penalty in January. It’s exactly about the Above the Fold Ads so Google said: We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

Above the Fold Ads and Google’s Penalty:

Recent update from Google is that Google can penalize you for placing excessive amount of ads above the fold. Google can decrease your Ranking as a penalty so don’t post excessive ads above the fold. This activity can directly affect on your SEO. Good approach is to check Content. You need to make sure that your Above the Fold Content is user friendly and easy to read. If you fixed any errors, then no need to worry because Google can crawl your site again after several weeks. It may take several weeks but good thing is that Google can increase your site ranking.

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