Consumer Temples

Gizmodo reports on Apple’s newest retail store on the upper west side of Manhattan. The article is called “Inside Apple’s Newest Temple” and in it the author writes:

I call it a temple because the architecture conveys a nearly religious aesthetic, a place to worship Apple, beyond any other Apple store you’ve ever been to. The top floor’s a vast open space, enclosed by spartan stone walls which support a massive glass ceiling. The rows of tables in the main room feel like pews.