"I knew this photo was different," Guerra said. "But I didn't realize the magnitude of how many people would fall in love with it."

After Guerra shared the post on Facebook, it became a social media sensation. Selena's sister, Suzette Quintanilla, found the photo and posted it to her Facebook page where it got more than 12,000 reactions and hundreds of shares.

Guerra thinks that it's the detail of the photo that made it so popular. When Guerra ordered the microphone, she made sure that it was designed to be stained with red lipstick, just like Selena's microphone often was.

She also made the felt hat by hand, personally attaching more than 200 Swarovski crystals to its brim.

Helen Gallegos was in the fourth grade and already a huge fan of Selena when the singer was shot and killed in 1995. She recalled crying for a week straight.

"When I see the picture it makes me feel good that after all these years I haven't forgotten about her," Gallegos said. "I'm glad I have daughters that will grow up knowing who she is and listening to her music."