EVENT: Product Design and recruitment talk with ECCO

November 11, 2011

3:30 pm

to

5:00 pm

Calling All Product Designers and Future Entrepreneurs!

Do you have a product idea you are working on but are not sure how to develop or iterate it?
Have you created a physical prototype but don’t know what next steps to take to develop a
commercially viable product? Would you like to take your product to market but aren’t familiar
with who would use it or where it fits within the current product landscape?

Join us as senior designers and strategists from a leading product innovation firm share their
insights into the world of product development and interaction design. The talk will consist
of tactics and methodologies used to develop product ideas from ideation to concept to
implementation along with how they work with clients and find new business opportunities in the
design space. This session is perfectly suited for anyone developing new product concepts or
is simply interested in entrepreneurship and wants to learn more about how the product design
business works from a designer’s perspective.

This highly interactive session will last for 1 hour and will include time for questions and answers.
Feel free to bring along specific product ideas or examples you have worked on. A workshop
could be offered in the spring semester along with potential internship opportunities for qualified
students. Please RSVP as space is limited. itp.rsvp@nyu.edu

Gary Natsume, Director of Design and Research

Gary is the Director of Design and Research at ECCO and is responsible for industrial
design, digital design, user research, client contact, business development and project management.
Clients include Toyota, Lexus, Best Buy, Altec Lansing, Virgin and Epson. Prior to joining ECCO
Design, he worked as a Senior Designer at frogdesign inc. At frogdesign, he designed products for
many of frog’s major clients such as: Nike, Ford, Timex, and Shimano, and developed User interface
for Panasonic, and Nissan. He graduated from Aichi Prefecture University of Fine Arts, Parsons
School of Design, and received his Master of Fine Arts Degree from Cranbrook Academy of Art.
Gary has won many design awards, and one of his works is in the Cooper-Hewitt National Design
Museum exhibition “National Design Triennial, Design Culture Now” and later acquired by the
Museum as permanent collection.

Interaction, Peng Zhao- Senior Interaction Designer

Peng is an Interaction Designer at ECCO. With his 5+ years of experience across web, wireless and physical space, Peng brings to the team deep understanding of technology trending, designing unified physical and digital user experience and vital ability of building believable prototype. He believes in “inspiring” rather than “fulfilling”. Peng graduated from Beihang University (China) with a B.E. in Software Engineering, and received his Master’s Degree from New York University’s Interactive Telecommunications Program where his project work explored the creative use of emerging technologies.

Strategy, Jesse Kulp, Product and Technology Strategist

Jesse is a senior product and innovation strategist responsible for bringing new insights from the world of technology and entrepreneurship. Jesse has spent nearly ten years working for new media and technology companies, including five as a senior product strategist for Bloomberg. Most recently, he worked as a product and marketing strategist for several early-stage start-ups helping to formulate product concepts and establish brand positioning strategies. He began his career as an economic reporter for the U. S. Embassy in Argentina and also worked as a finance associate for Hillary Clinton’s Senate Campaign. Jesse has a law degree from Yeshiva University and a Masters in Marketing and Strategy from New York University where he focused on how consumer behavior is affected by emerging technology platforms.