Why is my data in AdWords different from Adspert?

Reno Wurzbacher

December 21, 2016 14:10

The reason your data in AdWords varies from the data in Adspert could be the short delay Google provides data with. The algorithm takes this effect into account.

Currently, Adspert is reporting "interactions" as "clicks" for Video Ads in Display Campaigns. This is correct for optimization. Still, this can lead to different numbers for "clicks" and related KPIs compared to AdWords interface.