Focused on customer relationship management, Marketing Tools: CRM explores an important detail of brand strategy is commonly overlooked. In order to gain lasting trust with clients, it is essential that marketers devise effective strategies for communication. Written by marketing experts, Marketing Tools: CRM advises on aspects of the advertiser-consumer relationship such as database management, customer service, social network favorability, and other factors with the power to help or damage sales.

Thousands of top marketing executives at the world's largest companies read Marketing Tools: CRM as a trusted source for advice on consumer management.