Technology Marketing/Sales Think Tanks

SMA is instrumental in engaging marketing and sales executives in thoughtful and provocative discussions about the state of technology marketing and best practices. We invite you to find out what your colleagues are saying.

SMA sponsors and chairs the Marketing and Sales Executive think tank and roundtable events of the Information Technology Association of Canada (ITAC). Here are summaries of some of the recent events:

Technology buyers are inundated with email blasts, social posts, event invites, and telemarketing calls day in and day out. What is your organization doing to break through the noise to your prospects? This was the topic of discussion at the latest SMA/ITAC Think Tank […]Read More >

At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers and sales professionals gathered to discuss a lineup of topics, including how they’re using social media for B2B, the impact of CASL on email, the power of SEO, and face-to-face vs. webinars and […]Read More >

Pendulum swinging towards more digital, but tracking ROI still a major challenge
At our most recent SMA/ITAC Technology Marketing and Sales Think Tank, tech marketers covered a host of issues and topics, including shrinking budgets, the need to improve and track ROI, and finding the […]Read More >

Traditional Marketing and Digital Marketing ... making room for both
Our most recent SMA/ITAC Think Tank had technology marketers considering the best ways to operate effectively under constrained or nonexistent budgets. The discussion focused on how to do more with less, and how to maximize […]Read More >

Robots can play a valuable role
The latest SMA/ITAC Think Tank explored the topic of Artificial Intelligence and the impact it’s going to have on our marketing and sales jobs, and on the sales process. Overall, participants believe that AI will help to streamline the […]Read More >

Finding the ROI is a challenge, but it's possible
The SMA/ITAC Think Tank in February explored the topic of digital marketing and ROI. The discussion covered a broad range of topics, including the risk of overwhelming prospects with digital messages, the continuing importance of face-to-face, and […]Read More >

Building meaningful customer relationships in a digital world
The SMA/ITAC Think Tank in December put the spotlight on marketing automation systems and digital marketing. Participants shared their experiences and insights, on everything from the value of the data that digital marketing provides, to the challenges of […]Read More >

Searching for that special strategy that will maximize ROI and generate new customers
The ITAC Think Tank in October explored a subject that's close to the heart of many tech marketers: how to achieve ROI and find new customers while making the most of your marketing budget. Participants shared their […]Read More >

And the continuing quest for real leads
Our most recent ITAC Think Tank addressed issues facing all technology marketers: how to find increased return on marketing investment with the right mix of digital and traditional marketing tools. Our key conclusions from this event include:
Challenges continue to […]Read More >

Integration and brevity are key
On April 14, 2016, our ITAC/SMA Marketing & Sales Think Tank addressed issues that are front and centre today with technology marketers: how to balance challenges that you regularly face with the need to find and acquire new customers. We found […]Read More >