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Overall b-to-b media spending drops 0.4% in 2010

Published on May 09, 2011.

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New York—Overall spending with business media companies declined to $23.8 billion last year, a modest 0.4% drop compared with 2009, according to Business Information Network data released by American Business Media. The BIN figures comprise trade show, print, digital and data spending with business media companies.
Trade show spending dropped 6.4% last year, falling to $10.2 billion from $10.9 billion in 2009. Print spending fell 1.3% in the same time frame, dropping to $7.4 billion from $7.5 billion.
Both the digital and data categories posted strong growth last year. Digital spending was up 15.0%, climbing to $4.6 billion in 2010 from $4.0 billion the previous year. Data spending increased 6.7%, climbing to $1.6 billion last year from $1.5 billion in 2009.