Human attention is the world’s most valuable resource, and that has far-reaching implications for how advertisers determine the price of people’s time and attention, according to Joe Marchese, president of Advanced Advertising Products at Fox Networks Group. On a recent episode of “Marketing Decoded,” a podcast hosted by Linda Boff, VP and Chief Marketing Officer

Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, was inducted into the American Advertising Federation’s Advertising Hall of Achievement at an induction ceremony in New York City today. The Hall of Achievement, founded in 1993, honors outstanding advertising leaders age 40 and under. In the company of his parents, wife and others,

Today’s NFL landscape is vastly different than it was a decade ago, and that has many implications for the attention and engagement of the football league’s viewers. On Wednesday, FOX play-by-play announcer Joe Buck moderated an in-depth conversation about that topic at an Advertising Week 2016 Town Hall session. The panel included Fox Networks Group

Television has walked onto an uneven playing field, but at least it still measures true ad impressions. Joe Marchese, president of Advanced Advertising Products at Fox Networks Group (FNG), made this point and others at Re/code’s Code/Media 2016 conference in Dana Point, California, on Thursday. When Joe’s digital advertising company, true[X], was acquired by 21st

Thanks to the deluge of stories about CES 2016 strewn across the Internet, you probably feel as if you attended the event, even if you were nowhere near Las Vegas that week. The Paley Media Council’s CES 2016 Review, which took place on Jan. 12, in New York City, aimed to filter out the noise