News creation isn’t about contacts, it’s about powerfuland original ideas.

Concepts - not contacts! News Creation, to put it simply, is traditional PR with much better tactics. It's an active and proven PR philosophy that effectively creates the best concepts, pitches the most journalists and secures the most earned media. Our best stories are born from a timely and topical (sometimes humour-based) editorial approach. We draw on our past professional lives as journalists to pitch the media with unique and engaging content that we know they can't ignore.

$880K in ad value which included CTV News Ottawa, CKWS Kingston, CHEX TV, and Insurance Business Canada and Thompson’s World Insurance News.

79 Stories • 8 Radio Hits • 22 TV Hits
39 Online Hits • 10 Print Hits

[That Time We (Tried) To Save Democracy

In less than three weeks, our campaign generated a whopping 4862 online engagements in all.

Pointman! founder Patrick McCaully called for a Canada-wide conversation on a Trump presidency by appearing on high profile Canadian news outlets like CTV Newsnet (debate night coverage,) City TV, 680 News and Metro.

Meet Canada’s Top News Creator Patrick McCaully and the rest of the band.

Are you really readyto meet the media?

Media interview requests often come in fast and furious, leaving you little time to prepare "on the fly." That's why it’s essential to develop a framework of key messages, usable quotes and interview tactics BEFORE the phone starts ringing.

Pointman News Creation has led companies of all sizes and scopes through the minefield of media interviews. We literally put you under the hot lights by simulating a real TV news interview. We force you to face the hard questions so you'll be able to handle anything the media might throw at you.