Happy Monday from the Macworld news desk. It's the dog-days, newswise, but here are a few Apple-related tidbits you may have missed.

Apple's “Dreams”
Apple’s latest ad sticks with the heart-string-tugging approach, highlighting how iPhone apps help people around the globe achieve their dreams and passions: People fly planes, set jewelry, fight fires, help children, and paint masterpieces, all with apps you can download from the store. The commercials are lovely enough, but Apple’s accompanying website also highlights the apps used by each person and provides links to learn more and download them. Supporting third-party developers plus heartfelt advertising: nice double-whammy, Cupertino.

Creative and development positions seem to be relatively safe, however, and the Wall Street Journal reported that former Beats CEO Ian Rodgers will apparently take control of Apple’s iTunes Radio efforts. It’s still unknown what this move means for Beats’s streaming subscription service, as it seems odd that the company would attempt to run two services side-by-side. In the meantime, I’ll be over in the corner clinging to my Beats Music subscription and curated playlists.

NFL Now app coming to Apple TV this month
If you’re an American football fan, your Apple TV is about to get a little more exciting: According to an NFL employee and reported by 9to5Mac, the organization is hard at work building a version of its NFL Now app for Apple’s set-top box. Though the app won’t stream Sunday Ticket games live, it will offer highlights, news, and videos from the organization’s NFL Films catalog. The app is reputedly set to appear later this month.