Assumption College

Services - Services

Every semester approximately 25 students enroll in the Internship in Business course and intern at companies throughout Central Massachusetts. This seminar course with Professor Arlene DeWitt enables students to gain hands-on experience and then review what they are learning onsite with other members of the seminar class. Each week during the semester, one or more students will be blogging about their experiences.

May 3, 2013

Conduct background research for clients such as the Higgins Armory, Reliant Medical Group and Worcester Art Museum.

Participate in internal and client meetings.

Work with clients to draft and revise news and event releases.

Track and analyze media placements.

Compose media lists for releases and events.

Conduct research for client media outreach.

Blog Entry:
RDW Group is an integrated communications firm with offices in Worcester, Boston and Providence, RI. They serve a wide variety of clients ranging from healthcare and higher education to financial services and energy. All of the work that RDW Group performs embodies their “ Think, Work, Win” motto.

As an intern in the Worcester office, I have had the opportunity to work with the Higgins Armory, Worcester Art Museum and Reliant Medical Group. I have written many press releases for events sponsored by Higgins Armory Museum. I also wrote press releases about new doctors joining the practice at Reliant Medical Group. In addition, I have also worked with media sources tracking software to analyze media placements for the Worcester Art Museum.

I have applied concepts that I learned in my Public Relations class, such as composing media lists and writing press releases. I have heard concepts from my Marketing on the Internet class being referenced in the meetings I have attended.

My time as an intern at RDW Group has showed me all of the operational aspects of a communications business. This internship has also helped me realize that I am interested in pursuing a career in public relations or advertising.