Cadbury's questionable attempt to enter the chewing gum market within the United Kingdom. The catchphrase "Mastication for the Nation" within its television advertisements has promoted widespread outrage on the use of ethnic stereotypes; in particular, the the dark-skinned man used on the boat. Nevertheless, the product itself remains a high-calibre product that one would enjoy chewing; a variety of flavours are available, for example, such as "Tropical Splash", in addition to your conventional tastes such as spearmint. A fantastic product: the marketing, however, remains yet to prove its success.

"Hey dude"
"Hey"
"Going to Tesco in a second...want anything?"
"Yeah could you pick me up some Trident gum?"
"Sure"
"Cool thanks"