Latin American debut of premium smartphone family with a wide range of models tailored to the individual needs of mobile users

São Paulo, Brazil (20th August, 2015) — ASUS CEO Jerry Shen today announced the pricing and availability of ZenFone 2, ZenFone 2 Deluxe, ZenFone 2 Laser and ZenFone Selfie for users in Brazil. The announcements were made at an exclusive Incredible Comes to Latin America event held at the iconic Ibirapuera Auditorium in São Paulo, designed by the world-famous architect Oscar Niemeyer. Mr. Shen also revealed the upcoming ZenFone 2 Deluxe Special Edition model.

The event opened with a superb musical performance by the popular Brazilian singer Luiza Possi. Following this, Brazil’s first astronaut, Marcos Pontes, joined Mr. Shen on stage to present the ZenFone 2. “We are very excited to bring our latest ZenFone models to the Latin American market,” said Mr. Shen. “They offer Latin American consumers empowering luxury with perfectly-balanced beauty, functionality and performance, together with a premium user experience that can be tailored to the individual needs of mobile users.”

ZenFone 2 is a marvel of craftsmanship and engineering that is the world’s first smartphone to feature a 4GB RAM. ZenFone 2 Deluxe introduces a stunning new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. The incredible capabilities of ZenFone Selfie were demonstrated by Zenny and Brazilian celebrity Marina Ruy Barbosa, who appeared on stage for a group selfie with members of the audience.

Also revealed at the event was the ZenFone 2 Deluxe Special Edition, a brand-new addition to the hugely-successful ZenFone family. This exciting model features two exclusive color options and is equipped with 4GB of RAM, an incredible 256GB of internal storage, plus an exclusive pre-loaded version of the Asphalt 8 racing game.

The new Zenny Worldz game app was also announced at the event. Available in English, Portuguese and Spanish, this fun-packed game features four levels — based on the four key ZenFone features of fast charging, design and color options, performance and PixelMaster low light mode — with the user guiding Zenny through feature-themed worlds to reach his chosen destination planet.

ZenFone 2: See what others can’t see

ZenFone 2 features an all-new design, 13MP PixelMaster camera, and uncompromising performance delivered by a 64-bit Intel® Atom™ Z3580 processor with up to 4GB RAM. An Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. Building on the worldwide success of ZenFone and leveraging a quarter-century of engineering accomplishments, the highly-anticipated ZenFone 2 provides a wealth of exciting new features and a refined ASUS ZenUI experience to deliver a new level of empowering luxury for everyone.

ZenFone Selfie’s exceptional front-facing PixelMaster camera has a huge 13MP resolution and an f/2.2-aperture, 88-degree wide-angle lens to capture more of every smile. The unique Selfie Panorama mode enables selfies with an outlook of up to 140 degrees, so everything and everyone becomes part of the shot.

ZenFone Selfie’s rear camera is just as advanced, with a large f/2.0 aperture lens for superior low-light shots. Both cameras are engineered with five-prism Largan lenses and top-quality Toshiba sensors, and include dual-LED Real Tone flash technology for perfect illumination in any lighting conditions. ZenFone Selfie also delivers superb macro photography that works on subjects as close as 6cm, plus rear laser auto-focus to compose shots in the blink of an eye.