Data for the People: How to Make Our Post-Privacy Economy Work for You 1st Edition

A long-time chief data scientist at Amazon shows how open data can make everyone, not just corporations, richer

Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us.In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn’t have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it.

Big Data is here to stay. Now is the time to find out how we can be empowered by it.

Andreas has taught courses at Stanford in CS, MS&E, Psych and Stats, and is now a lecturer at UC Berkeley. He is also a mentor at StartX and a limited partner at Founders Fund, focusing on social-local-mobile technologies and consumer behavior.Andreas is the founder and director of the Social Data Lab. Clients include Alibaba, BMW, Deutsche Telekom, GE, Hyatt, Lufthansa, MasterCard, Lufthansa, Tencent, and the World Economic Forum. He lives in San Francisco, Shanghai, and on weigend.com/where.