Trends in B2B Marketing: 2018

Gain insight into the five biggest trends impacting B2B companies in 2018 and learn how savvy companies adapt to a rapidly shifting landscape

Dramatic changes are hitting B2B organizations: a shift to eCommerce, the rise of the Millennial decision-maker, and the advent of the Maker Movement and the Internet of Things have shifted the way companies make, distribute, and sell their offerings. The Trends in B2B Marketing: 2018 report unpacks the issues confronting B2B companies and highlights how savvy organizations use market intelligence and analytics to get ahead of a rapidly changing market, foster innovation, and drive growth.

Based on an analysis of more than 700 research studies conducted in 2017, the report will reveal:

Why B2B eCommerce is the next frontier – and how to get ahead of B2C market infiltration

How to adjust sales strategies to target the Millennial decisionmaker

Why you should incorporate B2C tactics into your marketing strategy

What the Maker Movement means for innovation in manufacturing and product development

How to harness the Internet of Things (IoT) in your supply chain to optimize operational efficiency and revenue