Call me crazy, but I'd go for the scent. Today, Bloomberg TV aired this interview with perfumer Francis Kurkdjian (of Elie Saab Le Parfum, Elizabeth Arden Green Tea, and his own brand, Maison Francis Kurkdjian), one of my favorites in this business, who has just started making custom perfumes for his better-heeled clientele (Richard Gere, Elton John). The process works like this: You have a private meeting with Kurkdjian, wherein you divulge everything you can about what you want your perfume to smell like, and from there Kurkdjian heads to the labs at Takasago, a fragrance company whose headquarters are in Japan, to create your one-of-a-kind dream scent. "Every single little bottle [in the lab] for me is not liquid; it's emotion. I dream the perfume in my head," he says.