Celebrity Big Brother winner Bear, who entered the event hand in hand with old flame Jemma wearing matching outfits, gave a typical Bear review of the hotel amenities, saying: “I like getting really drunk. I like going straight to the bar and getting f**ked up.”

Blue singer Simon Webbe performed at the event, while Love Island winner Nathan Massey was also in attendance.

"Also the time he spends with Michelle is precious, so he would rather be at home when he can."

He has taken on presenting roles on ITV’s Take Me Out: The Gossip, secured a slot on family-friendly Heart Radio and appeared on Strictly Come Dancing in 2014.

A spokesman for Pentahotels said: "Pentahotels distances itself from 'not having been transparent' on Mark's booking.

"Mark was told that he did not need to do any red carpet photos and could use the back entrance to the hotel and no professional photography would be taken featuring Mark so that he could just do his set as planned, but his publicist still pulled him from the event, worried that mobile phone photos could be featured online."