Campaign 2010

JURA General Manager, Emanuel Probst, said: "Roger Federer stands for the same qualities as JURA. We share authentic Swissness and we look forward to a long-term partnership. Obviously, Roger Federer is one of the greatest tennis players of all time, but what is equally impressive is his relaxed and genuine personality."

Roger Federer, too, is looking forward to the cooperation: "JURA and I grew up in Switzerland and conquered the world from there. Their highquality espresso and coffee machines provide coffee connoisseurs all over the world with enthusiasm. I myself am one of them."