Whole Foods' Battle for the Organic Shopper

Upscale Grocer Aims to Shed Pricey Reputation With More Discounts and Lower-Priced Items

The upscale grocer, known for its pricey organic products, is increasingly emulating the discount tactics used by traditional supermarkets. It is also moving beyond the realm of grass-fed beef with more lower-priced items like frozen meatballs and vacuum-packed fish...