Idea Cellular had launched this plan earlier this month with 1GB data per day.

File Photo &nbsp | &nbspPhoto Credit:&nbspIndiatimes

New Delhi: To counter newcomer Reliance Jio, Idea Cellular has reportedly updated the data benefit in its Rs 309 recharge pack. Idea cellular is now offering 1.5GB data per day compared to 1GB data earlier. This pack has a validity of 28 days and subscribers will get unlimited local, STD and roaming calls and free SMS of up to 100 per day on this pack.

However, there is a cap on outgoing calls at 250 minutes per day and 1,000 minutes per week. Once the subscriber exhausts the free call limit, he has to pay one paise per second. The subscriber will also be charged Rs 1 per local SMS after the free SMS limit of 100 per day.

Idea Cellular had launched this plan earlier this month with 1GB data per day. Experts say the revision in this plan comes amid increased competition from Reliance Jio, which offers much higher data benefits with similar recharge packs. However, this recharge pack is not available in all its telecom circles od Idea.

Reliance Jio in its revised data packs offers 1GB data per day for 49 days which makes the total data offering under this plan at 49 GB compared to 42GB data in Idea Cellular's Rs 309 recharge pack. Also, Reliance Jio has no daily limit on free local, STD calls and SMSes.

Telecom companies' revenue and profit have dwindled in recent quarters due to intense competition in the space. For the quarter ending September 30, 2017, Idea Cellular had reported a consolidated loss of Rs 1,106.80 crore compared to Rs 814.90 crore loss in the June quarter. Meanwhile, its consolidated revenue fell to Rs 7,466 crore, compared to Rs 8,166.50 crore in June quarter.