Related Summaries

A study by Market Force Information finds dairy products are the most popular private-label category, followed by snacks, cereal and cleaning supplies. Shoppers said price and value are their top reasons for choosing private-label products.

Private-label products taste as good, if not better, than national-brand items 33 out of 57 times, according to a Consumer Reports blind taste test of products including ice cream, trail mix, mozzarella sticks and mixed vegetables. The study also says private-label products can be 30% cheaper than national-brand counterparts.

FMI is launching a global private-label initiative, focusing on industry cooperation, education, food safety, consumer information and government relations. Next year, it will host its first Private Brands Summit.

Whole Food Markets announced that private-label organic milk company 365 Organic Everyday Value is the newest addition to its private-label products. The milk will be available in whole, fat-free, 1% and 2% varieties.