As each year, effectiveness hosts local and global designers who put on the most beautiful and most recent seasonal designs. The event also includes workshops rich in content, and countless achievements centred around design, creativity, latest trends and modern fashion market trends.

Fashion Forward Dubai(FFWD) is the definitive fashion platform for Dubai and the Middle East, providing development, exposure and a progressive direction for the regional fashion industry.

FFWD welcomes members of the regional and international fashion communities to come together in support of Middle Eastern design talent and to foster industry discussion and professional development.

Held bi-annually in April and October at Dubai Design District, the key components of FFWD include: Runway shows and presentations by the best couture, ready-to-wear and accessories designers in the Middle East. Additionally FFWD hosts the d3 Fashion Talks, a series of inspiring seminars and panel discussions led by global industry experts and fashion academia.