Houston Webmaster — Dwayne Casey

Hous­ton web­mas­ter work involves a broad range tech­nolo­gies and skill sets. Over­all being a web­mas­ter means you are the goto per­son for any­thing a web­site may need so far as keep­ing things updated, adding new func­tions, opti­miz­ing the site to per­form at its best. This is impor­tant since the faster a site is fetched from the server, the bet­ter for the end users expe­ri­ence. Great site per­for­mance can also have an impact on search engine rank­ings. A slow load­ing site might cause vis­i­tors to “bounce” or leave the web­site for a bet­ter per­form­ing one. A web­mas­ter may also get involved in the strat­egy of the site and con­sider the con­tent, and per­form research into rel­e­vant search terms. A web­mas­ter should also be con­cerned with the use of proper HTML tags, meta tags etc. In addi­tion, there are also micro­data for­mats to con­sider which can help a site bet­ter explain its con­tent to search engines. So for exam­ple you have some ele­ments nested inside of these tags:

<nav> home — about — etc </nav>

, using micro­data such as the for­mats pro­vided by Schema.org. You are telling the search engine that this con­tent is a nav­i­ga­tion ele­ment. Hence they will han­dle it as such, and when they find ele­ments like:

<arti­cle> con­tent </article>

they will know that this is the “meat” of the page.

In my daily work typ­i­cally clients of SSD, This may include SEO friendly best prac­tices includ­ing but in no way lim­ited to:

This is a fairly good list of a Web­mas­ters pos­si­ble duties. Since I work on a large num­ber of dif­fer­ent sites and server plat­forms it can vary.

One of my newest endeav­ors is gain­ing access to a clients Ama­zon S3 account. I believe its a Red Hat linux box. Its been one of my most chal­leng­ing Hous­ton web­mas­ter setup jobs yet. Act­ing as an out­side web­mas­ter can be dif­fi­cult at times. Gain­ing access to the server can be a chore depend­ing on the IT depart­ment and level of secu­rity the have. Ikind of under­stand really. No one wants to deal with a bro­ken site.