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Swae Lee’s Newest Style Persona Is “Burberry Jerry”

Swae Lee, one half of hip-hop duo Rae Sremmurd, seems to like creating personas with his extravagant outfits. Until now, it seemed like he was channeling a Western frontiersman all summer: At the beginning of the season, he paired a tiger-print shirt with some glossy black cowboy boots—he inexplicably tucked just one of his pant legs into one of the shoes—and last month, he doubled down on the cowboy trend with the red and blue Calvin Klein set, 10-gallon Nick Fouquet hat, and suede steel-toed boots that he wore on The Tonight Show.

Lee has now debuted a new character to add to this repertoire, proclaiming himself “Burberry Jerry” on Instagram yesterday. While cheekily flipping the bird, Lee donned a colorful graphic Burberry hoodie and matching shorts. The look was a total style 180—and left the world wondering what persona he might come up with next.

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