Perry Evans

Feeling “in control” is the most central need with merchant behavior. How can they feel in control of how they drive results with technology; how do they know if they are out-performing competition; and how do they know if customers are satisfied?

Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance. Media channels no longer enjoy the spoils of having critical mass in consumer reach and limited competition…