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Santander Central Hispano
Unveils New Corporate Logo

By

Keith Johnson Staff Reporter of The Wall Street Journal

Updated Sept. 18, 2001 12:01 a.m. ET

MADRID -- A month after ending its vicious leadership struggle, Spanish bank Santander Central Hispano unveiled its new corporate logo. Just as in the boardroom, where Santander's Emilio Botin emerged as the bank's strongman and sole chairman, the struggle to define the bank's new corporate identity ended with an apparent Santander victory.

The new logo, developed in three months by Barcelona ad agency Basset Ogilvy at an undisclosed cost, returns to the original red and white Santander coloring, while keeping the...