It was understood that the brand has grown market share since ‘starting off as a trendy alternative’ to brands such as Magners.

A source told PRWeek: ‘They’ve now got a bit more of a mainstream audience and they need to create work to reflect that wider appeal.’

Speaking about Manifest’s appointment, Kopparberg head of marketing Rob Calder said: ‘Appointing Manifest is part of a bigger plan to evolve the marketing strategy for Kopparberg, taking it beyond the more niche and cultural focus it’s had over recent years.’