The Principle Of Scarcity

One of the more powerful principles of influence is the Principle Of Scarcity: people tend to want what they perceive as being limited, or difficult to get.

That is a difficult principle for professionals to tap into most of the time as the products and services that we can provide are in themselves not limited or in finite supply – and consumers know that.

However, our time is limited. That is where we can create scarcity, and if we combine it with logical needs to use our services in our marketing then we begin to create a genuine sense of scarcity, and are able to tap into the typical consumers desire to have more of that which is difficult to get…

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