EVIL MUM

But his legacy lives on as the World Gurning Championship continues to grow in prestige and competitor numbers.

Taking place at the Egremont Crab Fair in the Lake District — which having been established in 1267 is one of the longest-running fairs in the world — the gurning contest is among its most popular events.

Contestants have to put their heads through a horse collar and "snarl like a dog, look savage, and distort their faces".

If he knew today the impact he has had on the noble sport, Dai Llewelyn would be sure to crack a smile — no matter how ugly it was.

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