Purple Wifi

What is Purple WiFi?

Purple WiFi is scalable, secure cloud-based guest WiFi software with Marketing and Analytic tools. An “over the top” (OTT) application that sits upon your existing WiFi network. In providing free guest WiFi, you can capture guests’ data and generate additional revenue by offering real time e-vouchers, and targeted e-coupons while guests stay on your premises. In addition, you can build a database to make future promotional offers (email shots or SMS messages) or newsletters to attract repeat visits. Purple WiFi is firmware (software) that enables you to “monetize” your WiFi investments and identify your customers.

Customer Benefits

Guests are able to log in to your free WiFi via their Facebook, Twitter, LinkedIn or Google+ accounts. They may also log in via standard form, a legal requirement in many countries, including Thailand;

Identify customer segments and know who they are, their demographics, their behaviours and their preferences and hobbies;

Know how often they visit your establishment, whether they are new or repeat users of your WiFi;

Detect their location while they are at your venue (heat mapping and guest footfall);

End User Benefits

End Users (guests, customers) can enjoy seamless, free WiFi when they log in via their Facebook, Twitter or LinkedIn accounts. They have an opportunity to receive interesting promotions and offers relevant to their interests. Purple WiFi requires a one-time only authentication (registration). End Users are then able to log in anywhere in the world and as many times as they wish.