4.1 How is it positioned? HOW ARE WE POSITIONED âï¿½ï¿½ PRICE, QUALITY, TIME? DEFINE OUR USP
4.2 Positioning Statement
4.3 What is the customerâï¿½ï¿½s pain?
4.4 How we differentiate our claim
4.5 How does the customer gain?
4.6 Price