Bollywood's Gadget Endorsing Hotties

Gone are the days when a soap or skin lightening cream were the biggest endorsement contracts a female Bollywood star could score. Pay-outs have gotten far bigger and the product possibilities have increased exponentially as well. With technology fast becoming the biggest consumer market there is these days it's not surprising to see that many of these brands have the budget to nab huge stars for their endorsements. It's equally unsurprising to see the number of Bollywood starlets jumping on this tech-endorsement wagon too. After all, they'll go where the biggest pay-outs pull them.

We did our homework and made a list of some of the beautiful B-town actresses who are making full use of this endorsement evolution. So without further ado, here are five actresses who are endorsing everything from sleek laptops to digital cameras.

Kareena Kapoor: Bebo's campaign for Sony Vaio is undoubtedly one of her biggest endorsement contracts seeing as to how it has been splashed on every newspaper and magazine there is. It's huge in print and slowly seeping into the television world as well so as one can well imagine, this is a seriously lucrative contract Kareena's managed to score.

Needless to say, the laptop brand has made full use of their brand's gorgeous face and has fulfilled its plans of increasing its overall presence in the market. Seems like a win-win situation for all parties involved then. She's been at it for a little over a year now so we can probably expect to see her taking on a lot more similar roles in the endorsement game.

Deepika Padukone: B-town's gorgeous Deepika Padukone is not one to be left behind either. In April 2010, Sony Cybershot signed her up as their new brand ambassador and announced that it would be investing up to Rs. 50 crore towards marketing activities with the leggy beauty.

Considering they're number one in the digital still camera category anyway, one would imagine signing a mega-star like Padukone would only better their position in the market even more. Their reasons for choosing this particular fish from the vast ocean of Bollywood? Managing director, Masaru Tamagawa cleared it up by saying Deepika's personality mirrored the experience they felt their camera provided in its materialistic form. It seems the 'free-spirited, bubbly young girl' look is all the rage these days.

Priyanka Chopra: As if endorsing every other product under the sun wasn't enough, Chopra can now add Nikon cameras to her endorsement repertoire as well. She's been doing it since April 2011 and the advertisements are most definitely better than that seriously annoying 'chip-chip' BS. But then, we'd expect nothing less from photography maestros like Nikon.

Last year she even graced the cover of Exhibit, India's No. 1 Tech magazine as the face of Nikon cameras. She's definitely played up to her side of the contract and Nikon's spokespeople are the first to admit they're thrilled with their Bollywood face. Especially since she actually seems to know what she's talking about at product launches. In fact, she even has a favourite—the S6300 which comes in hues of her favorite colour, pink!

Anushka Sharma: She's marekters' new blue-eyed girl and her long run as the face of Canon digital cameras has played a large role in providing her this pedestal too. After all, you need to have something special when you replace the demigod of advertisements, Sachin Tendulkar himself, as the face of a brand!

Does that mean her face has officially become more recognizable than Sachin's? Perhaps. Either way though, the campaign is definitely working. Anyone who's caught the TV advertisement for the same, and it's impossible to miss really, will agree that Sharma's infectious smile combined with her abilities to actually act, make it a pretty refreshing watch and will certainly be boosting the company's sales for what its worth.

Nargis Fakhri: After being voted as 'The most promising newcomer of 2011' post her massive debut opposite Ranbir Kapoor in Rockstar it seems HCL Infosystems Ltd. was keeping their eye on this rolling ball. Most recently (September 3rd of this year to be precise) in this game of Bollywood-endorses-computing products, HCl announced Nargis Fakhri as its new brand ambassador.

It seems she aligns with the youth-centric image of this brand's computing products and she will begin actively promoting the same very shortly. As they put it themselves, Nargis Fakhri's 'sophistication, style and cool quotient superbly personifies their brand.' Yeah, and we're sure that beautiful face doesn't hurt sales either.