Gold Card Plus card: A wallet card for on-going merchant discounts of
up to 20%.

On average, a McDonald’s employee can save as much as $1,500 a year with
the Gold Card Plus program. McDonald’s is offering Gold Card Plus to
both company-owned and franchise-owned stores.

Entertainment Publications, best known for the Entertainment Book® and
online coupon savings site, entertainment.com,
has a proprietary database of discount offers from more than 60,000
retail, dining, travel and activities providers in 175,000 locations.
Corporate Marketing Solutions (CMS), a division of Entertainment, has a
20-year track record of building customized discount and promotion
programs like Gold Card Plus, for companies to use in their employee
benefit and customer retention initiatives.

With merchant locations in more than 140 markets across North America,
Entertainment is able to provide McDonald’s with coupons that offer
strong local appeal in each market and fulfill their promise “to say
thank you for all you do!”

“The Gold Card Plus program is a winning concept, and we’re delighted to
provide McDonald’s with the solution they need,” said Ted Speers, vice
president of Corporate Marketing Solutions at Entertainment
Publications. “We continue to meet the goals of our corporate customers
with our combination of best-in-class merchant discounts and
customizable database segmentation. We’ve been told it sets us apart.”

"Gold Card Plus is an added bonus to our employee benefits program,”
said Steve Russell, U.S. Senior Vice President and Chief People Officer
of McDonald’s USA, LLC. “With the Entertainment alliance, we provide our
employees not only with great savings, but also a very attractive mix of
local and national retail venues in every market.”

Entertainment designed the Gold Card Plus program to be user-friendly.
An employee of a participating McDonald’s can choose from national
merchant coupons in the Gold Plus Coupon Book, or can access the Savers
Guide website and print out local area high-value coupons. The Gold Card
Plus card allows an employee to make a return visit to a store and still
save 20 percent, up to $25 per visit.

As part of its integrated corporate solutions approach, Entertainment
CMS supplies informational posters and highlight sheets for distribution
by McDonald’s operators to their employees. In keeping with McDonald’s
commitment to diversity, informational posters are provided in both
English and Spanish. McDonald’s has some 14,000 restaurants in the U.S.,
approximately 75 percent of which are franchise operations. Franchise
owners have the option to participate in the Gold Card Plus benefit
program.

The McDonald’s Gold Card Plus program takes the place of an employee
benefit program launched in 2006, called “McDonald’s Gold Card.”

Founded in 1962, Entertainment Publications, LLC is the leading provider
of the most recognized and sought-after discounts and promotions
products in communities throughout North America. Entertainment
Publications, LLC provides a mutually beneficial solution for consumers
looking to spend less on the things they love to do, businesses seeking
to increase sales and community partners searching for effective
fundraising solutions. Working with more than 60,000 local and national
partners representing 175,000 merchant locations nationwide, and more
than 40,000 schools, charities and community groups, Entertainment
Publications, LLC helps stimulate the U. S. economy, generating more
than $6.5 billion in revenue for the communities it serves.

Entertainment Publications, LLC distributes a diverse suite of products
including: The Entertainment® membership book; custom local coupon
products, online member discount sites, specialized promotions designed
for corporate clients, Sally Foster® gift wrap and gift products and a
line of cookie dough and other gourmet edibles. For more information on
how Corporate Marketing Solutions can customize a program to meet a
company’s needs, visit www.entertainment.com/cms.

Entertainment Publications, LLC is a privately held company, acquired in
June 2008 by MH Equity Investors, a subsidiary of MHE Private Equity
Fund, LLC.