The fusion of marketing, technology and produce

OK, this is pretty gross, if only for the blatant perversion of nature into marketing.

Brazilian juice company Camp Nectar has spent years developing fruit that will grow in the shape of juice boxes – complete with the company logo.

The process involves no known additives, chemicals or genetic tampering. All that is done is pressing young fruit into plastic molds and letting grow on their own. So I guess it is not exactly Frankenfruit, but the whole process is still creepy.

It also must be dreadfully labor intensive for a gimmick such as this. But I guess innovation knows no bounds.

Although, fruit doesn’t want to be confined. It wants to be vibrant and unencumbered, like hash browns or coffee.