Session Details

October 3

3:15 pm - 3:45 pm

Stage 3

Engaging your Audience and Keeping Their Attention with Gamification

Ask anyone who’s played World of Warcraft or a similar game for a while, and you’ll usually hear the same thing: “I’m hooked!” WoW has been around for nearly 12 years, and other games online garner similar sized – and just as fanatical – fanbases. How is it that a game – with “imaginary” achievements and bragging rights – can grab someone’s attention, keep it, and even bolster it for long periods of time?

At the end of this presentation, you’ll be able to:

Understand the benefits of incorporating gamification into your marketing strategy

Define the terms involved with gamification, including the types of “players” your audience may fit into

Associate those players with types of gaming mechanics

Replicate real world examples of organizations that have implemented gamification in their marketing strategy