Opera approached W3C with new specifications to workÂ with current means of HTML. However, W3C basically said no. So, Opera got Safari, Opera, and Firefox involved and formed WHATWG. And then once they had all them, W3C changed their minds and adopted this idea too.

WHATWG Core Principles

Backwards Compatible

Specifications and Implementations Need to Match

More Detailed Specifications

Best Practices for Lead Generation

A lead is information you collect from a user that allows you to take your interaction with them to the next level. Typical Shareware games do 0.5% conversion rate. Flickr is estimated at 5-10%. AdultFriendFinder does 10-22% conversion rate. Amazon.com does a 17.2% conversation rate. And TurboTax online does a 70% online conversion rate.

Steps to Increase your Conversion Rate

Labels: the closer the label is to the field, the faster they can process the information.

Columns: single column fields do better than double.

Number of Fields

Pagination: Make sure you establish the progress in which they’re through the form. The moment you don’t they’ll stop.

Types of Speed

Infrastructure Speed: how long it takes for the form/page to load from the server to the user.

Navigation Speed: how many fields are there? How long will it take to physically go through the form.

Cognitive Speed: how much text is there for them to read?

Input Speed: are answers pre-selected, or are they not?

Validation Speed: how long does it take the user to understand the error?