Gay-marriage proponents often mention the millions of dollars in economic activity same-sex weddings generate. But Minneapolis Mayor R.T. Rybak is making that message into an aggressive regional campaign for his city.

Rybak is currently on the second leg of a three-state tour throughout Midwest and Mountain states in an attempt to entice same-sex couples to marry in Minneapolis. Minnesota became the second state in the region to legalize same-sex marriage on Aug. 1 and only the 13th in the U.S., and many Minnesota local officials want to make sure out-of-state couples know that their chapels, hotels and wedding planners are open for business.

From April 2009 until this year, Iowa was the only Midwestern state where same-sex couples could get married. For several years it’s been an island in the middle of the country as gay marriage gained ground on the coasts. In the year after the state legalized gay marriage, 866 Iowa couples married there while 1,233 came from out-of-state to do the same, bringing in an additional $13 million to the state’s economy, according to UCLA’s Williams Institute, a think tank focusing on LGBT issues and public policy.

Scott Stevens, owner of iowasgayweddingplanner.com, says up until just a few months ago, he was working with 20 to 30 couples in booking hotels, ordering cakes and reserving event spaces for marriage ceremonies. But since the Supreme Court struck down the Defense of Marriage Act (DOMA) in June, business has doubled, and 75% of his clients are from out of state.

“Even before the ruling, we were getting bombarded,” Stevens says. “But with the fall of DOMA, we’re seeing so many more couples.” He’s now working with about 50 couples at a time.

Stevens says since Minnesota legalized gay marriage, he hasn’t seen a dip in business, largely because he gets a lot of couples from the South, and Iowa still remains the closest state that has legalized same-sex marriage.

Rybak hopes to see a similar boon for his city. On Monday, Rybak will visit Madison, Wis., where he’ll get a warm reception, at least from Mayor Paul Soglin. In fact, Rybak’s conference will be held in his office.

“The states that recognize gay marriage are getting significant benefits in regards to their economy,” says Soglin, a Democrat. “But couples are doing more than just participating in a ceremony in those states. They’re moving there, establishing themselves as residents, establishing businesses. They’re contributing to those communities. I’m deeply concerned that here in Wisconsin we’re going to have a brain drain, a culture drain.”

Rybak also plans to visit Milwaukee on Monday and travel to Denver next week. But the first leg of his same-sex-marriage tour brought him to Chicago, and he came armed with stats. Rybak cites numbers showing that Illinois could bring in an additional $100 million if it were to legalize same-sex marriage. “But since that’s not going to wake them up,” he says, “my idea is we’ll take the first $10 million, and once they wisen up, they can have the rest of the $90 million.”

He’s not just on a mission to bring money back to Minnesota. Rybak says he’s also trying to pressure neighboring states to pass gay-marriage bills.

“My job isn’t to get involved in Illinois politics,” Rybak says. “My job is to try to bring dollars back to my city. But I personally believe passionately that the people who built my city and Chicago and other cities deserve the same rights my wife and I have.”

On Thursday, Rybak appeared on local morning TV shows and public-radio broadcasts in Chicago while also meeting with leaders in the gay community. Along with the other cities on his tour, he’s taken a page from the Rick Perry “I’m coming for your business” playbook. The Republican Texas governor has made it a point to attract businesses located in states like California and Illinois, which have higher tax rates than Texas, to relocate down south. But Rybak’s trip is a more muted approach to bringing dollars to Minnesota, one rooted in his own personal beliefs on same-sex marriage. The Minneapolis mayor personally married 46 same-sex couples on the first day it was legal to do so in his state.

“Unlike Governor Perry or [Wisconsin Governor Scott] Walker, who come to Illinois and assault the business climate,” Rybak says, “I want Chicago and Illinois to take the strategic advantage away from Minneapolis.”

When the Illinois general assembly reconvenes next month, same-sex marriage will likely be one of several major topics debated. Proponents of gay marriage pushed hard for state legislators to take up the issue last spring before the assembly adjourned for the summer. Governor Pat Quinn, a Democrat, has pledged to sign a same-sex-marriage bill if it reaches his desk, and while the state senate has approved such a bill, the house has not. Rybak’s high-profile visit to Chicago may have given a lift to those hoping to reintroduce it this fall.

“I think this should really be a heads-up to my colleagues in the general assembly of things yet to come,” says Illinois state representative Greg Harris, a Democrat from Chicago.

Harris, who is gay and a strong supporter of same-sex marriage, also makes an economic argument for marriage equality. He says Illinois will struggle to attract the kinds of knowledge-based businesses it’s going after without gay marriage, especially in the tech and finance sectors. Harris argues that not only is gay marriage an important issue for a number of younger employees in those fields, but that without same-sex-marriage recognition, businesses often have to create two separate benefits systems to deal with those who are lawfully married under state law and gay couples who aren’t recognized. A number of companies made similar claims this summer as the Supreme Court took up and ultimately struck down part of the Defense of Marriage Act, extending federal benefits to same-sex couples for the first time.

If Illinois enacts a gay-marriage law, it would likely see similar economic benefits as Minnesota, just on a larger scale. In the first month since Minnesota legalized gay marriage, according to the Associated Press, 1 of 3 marriage licenses issued in the state went to same-sex couples. The Williams Institute estimates that same-sex marriage will bring $42 million in economic activity to Minnesota. In Illinois, it could bring in more than $100 million.

But for now, Rybak is more than happy to invite same-sex couples up north.

“Chicago is my kind of town, but it’s a second city for human rights,” he says. “If this city doesn’t give the rights they deserve, come up to Minneapolis. We’re happy to have you.”

Wisconsin, now known as the Tea Party Texas of the North, is one of the only midwest states lagging in job creation. Seems its GOP legislature is more interested in vagina probes than equal rights. Soon, its' businesses will be fleeing this pit rather than trying to force inequality upon their workforce. What a sad commentary on what once was a progressive leader! Go Minnesota!!!

Smart Mayer. Many states are loosing big time. My partner of 25 years and I recently left our state to marry in a neighboring state because the state we live in does not recognize same sex marriages. When applying for our marriage license there where three other couple who live in the same state we do (Arizona) doing the same thing. Same sex marriage has no impact on marriage between a man and woman, family values or religious beliefs. In fact states that allow same sex marriage to occur, strengthen family values and religious convictions as God does not discriminate he loves all equally. Lets us not forget that not long ago interracial couples where denied the right to marry for all of the same reasons including religious beliefs and bible interpretations...

But when we look into the future, gay marriage means providing and regulating artificial reproductive technology so that people can reproduce offspring with someone of the same sex. We are already spending billions of dollars on stem cell research, but that amount will explode a hundred fold if we pursue using stem cells to create human beings from same-sex progenitors. Not to mention it would be super risky for the child, turn people into manufactured products, and destroy natural reproduction rights and equality. We should keep reproduction natural and free and keep government and scientists out of it.

@John-Howard This is the single most ridiculous straw man argument I have ever heard. If the cost of reproductive assistance were of any matter whatsoever, you would have to also argue that all heterosexual couples have to prove their fertility before marrying.

@georgeolds It's almost unthinkable. People who love and want to commit to each other being allowed to marry each other? Almost incomprehensible.

What's wrong with these states that allow Brittany Spears to get drunk and get married in a drunken stupor and then get divorced one month later but who won't allow two people who have loved and committed to each for 30 years to not get legally married?

@CrossWinds Canada and most of Europe are certainly sulphur-strewn hell holes whose fields bear no crops and who... oh, no, wait. They're doing fine. Even after in some cases more than a decade of legal marriage equality. But keep threatening that your invisible friend is gonna be angry, it carries soooo much weight!

@CrossWinds God has had her chance to speak about recent developments in "the West." Her tactful silence speaks volumes; she really doesn't seem to mind all that much. Perhaps she's changed her opinions over the last two millennia.