The organization name is dependent upon the surname of the author, August Horch. “Horch”, importance “tune in”, comes to be “Audi” when made as Latin. The four rings of the Audi logo every speak to one of four auto organizations that grouped together to make the organization. Audi’s motto is Vorsprung durch Technik, importance “Advancement through Technology”. As of late in the United States, Audi has redesigned the motto to “Truth in Engineering”. Initially, in 1885, auto organization Wanderer was created, later turning into a limb of Audi Ag. An alternate organization, Nsu, which likewise later fused into Audi, was established throughout this time, and later supplied the body for Gottlieb Daimler’s four-wheeler.On 14 November 1899, August Horch (1868–1951) created the organization A. Horch & Cie. in the Ehrenfeld locale of Cologne, however in light of a question between him and the supervisory prepare to leave, he needed to leave the organization. In 1909, he made a second organization, Horch Automobil-Werke Gmbh. The foremost Audi auto, the Audi Type A 10/22 hp (16 kw) Sport-Phaeton, was transformed in 1910 in Zwickau.

In 1909, Horch was constrained out of the organization he had established. He then began another organization in Zwickau and kept utilizing the Horch mark. His previous accomplices sued him for trademark encroachment, and the German Supreme Court (Reichsgericht in Berlin), at long last confirmed that the Horch mark had a place with his previous organization.

Since August Horch was banned from utilizing “Horch” as an exchange name in his new auto business, he assembled a conference with close business companions, Paul and Franz Fikentscher from Zwickau, Germany. At the pad of Franz Fikentscher, they examined how to concoct another name for the organization. Throughout this gathering, Franz’s child was quietly concentrating on Latin in a corner of the room. Some times he seemed as though he was on the borderline of saying something yet might just swallow his statements and keep meeting expectations, until he at long last blabbed about, “Father – audiatur et altera standards… wouldn’t it be an exceptional thought to call it audi in place of horch? “Horch!” in German implies “Hark!” or “listen”, which is “Audi” in the solitary basic type of “audire” – “to tune in” – in Latin.