Brand Analysis and Strategy Through the Lens of Story and Character

“Since Character Camp, Gallo has had its best year. We’re up 10% and we’re outpacing the category. From a creative standpoint it’s been great because we’re all in alignment. Now that we have the articulation of our story, our social media, our partnerships, our
programs, our packaging—it all makes sense.”

— Stephanie Gallo, Vice President Marketing, E&J Gallo Winery

“Character’s Story Framework™ analysis has given us a great bead on where our
opportunities lie. We’ve now got a clear understanding and alignment to start
moving forward, free from the baggage that would otherwise hold us back. This will be a very useful tool for managing our teams.”