Foursquare is splitting itself into two separate apps, one bearing the Foursquare name that is aimed at discovering new venues and one called Swarm that carries on the company’s original mission of “checking into” locations.

Foursquare said people use its app for two reasons: meeting up with friends or discovering new restaurants, bars and other places to go. Rarely, though, do they do both at the same time. It found that people still texted their friends to find out what they were up to. By separating the Foursquare app’s core functions, people who just want to keep up with friends will be able to do it more quickly, the company said.

The two-app approach is the latest shift for Foursquare, a startup that has been searching for years for a sustainable business model. In February, it entered into a deal that siphons Foursquare location data into Microsoft 's Bing search in exchange for a $15 million investment into the company. That deal followed a $35 million round in December that valued the company at about $650 million. Foursquare increasingly has layered on e-commerce options like personalized coupons or instant notifications of deals when passing by certain stores.

The rebooted Foursquare app will still include local search – Foursquare compared it to thumbing through the old Yellow Pages – but the company plans a heavy dose of personalization. “We believe local search should be personalized to your tastes and informed by the people you trust,” Foursquare said in a blog post. “The opinions of actual experts should matter, not just strangers.” The “check-in” functions, meanwhile, get siloed into Swarm.

Increasingly, companies are unbundling apps into discreet services. Facebook created separate apps for news discovery, messaging, and photography. And it has plans to tether these discreet services together through something called “deep links” – letting apps link to spots inside other apps. Google just announced separate apps for creating documents and spreadsheets that are pulled out of its full-service Drive app.

Swarm will arrive within weeks on iOS and Android, and then later on Windows Phone. The rebooted Foursquare app will arrive later this summer. If you want to get access to Swarm when it first launches, Foursquare will email you when the new app is available at swarmapp.com.