A Hong Kong developer who sold an apartment for a world record price was Tuesday condemned for selectively numbering the floors on a 46-storey building as a ploy to attract Chinese buyers. Henderson Land Development sparked a debate over developers’ ethical standards with its latest project, “39 Conduit Road,” when it numbered the two highest levels of the building 68 and 88, lucky numbers for Chinese people.

The number “eight” sounds like “fortune” in Mandarin and Cantonese. Chinese people like the number “88″ as it symbolises “double fortune” and “68″ as it sounds like “continuing fortune.”