One fellow I was on the horn with – let’s call him John – made a quick but important remark: When he goes to a conference session, he doesn’t want to see three dozen slides without also getting a chance to view the application in question.

It’s such a simple principle, but I bet it’s often missed: Show people what you’re doing. The example applies to so many things in life – can you imagine sitting through a PowerPoint session on using Microsoft Word and then never seeing anyone open up the software to show you how it works?

I’m going to try to remember John’s point as CRM 2011’s sessions take more shape.

By the way, if your company has an SAP CRM story to tell, why not present it as a case study at CRM 2011? Customer case studies are popular with attendees of our programs because they offer audience members a chance to learn from their peers. A case study only needs to be based upon your direct experience as a part of an SAP CRM project or improvement initiative that has had -- or is in the process of making -- an impact within your company.

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