Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

How America Shops® Report

The Big Business of WELL

People’s expectations are that every product and service they buy will help them be WELL, which opens the competition for WELL beyond the traditional categories of Food, Nutrition, Doctors and Medications. WELL presents unlimited opportunities.

This new How America Shops® study tells you... if you can imagine a new role for your company, if you can create a culture that will stretch your vision, then you will share in The Big Business of WELL.