The most vibrant, audacious companies in the world are in East Asia; Eastern Exposure takes a new look at what they’re doing and why it makes a difference for decision-makers in the West. I’ve been doing this the last few years for Forbes, Forbes Asia and other publications, and as a consultant. Much of my career has been in the corporate world as a marketer for global telecom and media giants, but I’ve also started two companies, and ran an ad agency back when you could shoot dice at the Treasure Island with Bill Gates at 3 a.m.

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The natural world and the indigenous peoples who depend on it, from Africa to Asia to South America, will not survive the rise of China, the antediluvian attitude of its citizens, the growth in middle class prosperity, their derisory superstitions and desire to own what is precious and rare (particularly endangered animal pieces and parts). To have a casino city like Las Vegas in the desert is one thing, to hack out virgin forest; home to indigenous locals, endangered species and pristine wilderness in order to build a casino city for gambling neanderthals from mainland China, well, that is obscenely disgusting!