Rob Halford's Metalgod Entertainment

Branding, Design and Illustration.

In 2003 I was introduced to Rob Halford of Judas Priest. He and his manger were looking for an artist to develop his moniker "Metal God" brand. After looking at my portfolio and hearing my concepts, I was hired as Art Director of the newly formed Metal God Entertainment. The company was to cater to heavy metal music and spearhead the Metal God brand as well as promote Rob Halford as an icon. Behind the scenes I worked at creating artwork for various concepts and business endeavors as well as designing all art for the packaging of new and re-released Halford solo music.

Rob Halford's Metalgod Entertainment

Branding, Design and Illustration.

In 2003 I was introduced to Rob Halford of Judas Priest. He and his manger were looking for an artist to develop his moniker "Metal God" brand. After looking at my portfolio and hearing my concepts, I was hired as Art Director of the newly formed Metal God Entertainment. The company was to cater to heavy metal music and spearhead the Metal God brand as well as promote Rob Halford as an icon. Behind the scenes I worked at creating artwork for various concepts and business endeavors as well as designing all art for the packaging of new and re-released Halford solo music.

Artwork for a proposed animation concept based on the heavy metal world of the Metal God.

At one point Halford IV and V were going to be released close together. I proposed a concept that would link the two releases together to form one design. Out of all the rough concepts that I put together, this is the design that was chosen. Although many songs were recorded, the releases were ultimately put on hold.