Nestlé Pakistan Ltd. is a food processing company, which is involved in the production and sale for food products in Pakistan. It operates through two sectors: Milk & Nutrition Companies Beverages. The Milk & Nutrition Products segment comprises of milk primarily based products and cereals. The Beverages segment includes juices and water. Usana products include milk, confectionery, culinary, infant nutrition, beverages, water, breakfast cereals and fruit drinks. Nestlé Pakistan was founded 23 years ago and is headquartered in Lahore, Pakistan. In 1996 Nestle installed a juice flower of Polo Mint in Pakistan and start producing Orange Juice. By simply year 2000 Orange juice expanded to Mango and after that Fruit + Manga. Now we have an array of Fruita Fondamental Flavors.

Merchandise:

Nestle fruita vitals

(Premium Product)

Item category:

Refreshments

(Tetra Pack Juices)

Motto:

Real Taste Real fruita vitals

Market Share:

45%

Merchandise

Flavours

Pack Size

Price

Nestle Fruita Essentiel

Berrylicious Licor

1000 milliliters

Rs. a hundred and fifty

Apple Nectar

250ml/ 1000ml

Rs. 30/Rs 150

Orange Nectar

250ml/1000ml

Rs. 220

Mango Licor

2500ml/1000ml

Rs. 30/Rs150

Grape Nectar

250ml/1000ml

Rs30/Rs150

Pine apple Nectar

250ml/1000ml

Rs30/Rs150

Peach Nectar

250ml/1000ml

Rs30/Rs150

Pomegranate Nectar

1000ml

Rs 200

Chaunsa Nectar

250ml/1000ml

Rs30/Rs150

Reddish colored Grapes Licor

250ml/1000ml

Rs30/Rs150

Orange +Mango Nectar

250ml/1000ml

Rs30/Rs150

Orange + Carrot

(Will be available soon)

IMC Approach:

Adds in TV

News papers, Publications

Billboards

Net

BUDGET:

Rs9413424

Rs. 17703360

Rs. 25600000

RANKINGS:

*****

****

****

*****

Total promotional Budget=

Rs. 52716784

Target Audience

Youth/Students

Children

Aged People

Competitive Advantage:

Business worldwide image.

Quality Conscious

Market Leader

Strong HR Department

Offering Wide Range of Flavors

Continuous Product Innovation

Very good Marketing skills & Services

2) Shezan:

Shezan Worldwide Limited manufactures, trades in, and offers food products in Pakistan and internationally. The corporation operates in two segments, State of mind and Refreshments, and Others. Usana products include fruit drinks, pickles, ketchup, sauces, jams, etc . derived from fresh fruits and vegetables. The business offers juice drinks in bottled, as well as tetra load up packing. Additionally, it offers numerous recipes, syrups, vinegar, out, squashes, mango nectar, and Ispaghol. The organization offers it is juice items primarily within the All Natural and Twist names. Shezan International Limited was designed in 1964 and is headquartered in Lahore, Pakistan.

Item:

Premium

Slogan:

No Drama Buss All Pure

Business:

35%

Product Category

Packages size

Taste

price

IMC Strategy

Ranking

Competitive Items

Budget

Competitive analysis

Drinks

250ml/1000ml

Lemon

Rs25/Rs125

Billboards

****

Shezan has its own fruits farms.

Tetra pack drinks

Mango

Rs25/Rs125

TV Advertisings

****

Nestle

Operates earlier than nestle.

Apple

Rs25/Rs125

News paper

***

Fruitian

Better Understanding of Region Culture

Vineyard

Rs25/Rs125

Publications

***

Piece

Rs. 80. 926 mil

Best circulation Channel

Grape

Rs25/Rs a hundred and twenty-five

Internet

****

Cost effective

Pineapple

Rs25/Rs125

Target audience:

Young Era

Kids

Adults

3) FRUITIAN:

Citropak Limited features launched it is first buyer product named Fruitien in Pakistan. Fruitien is a premium quality brand in fruit juices and nectars going into the Pakistaner market with 7 appealing variants.

In the beginning, Citropak will probably be launching Fruitien with a totally...