As Pluralsight and Domo look to go public, Utah unicorn peer Qualtrics has made an acquisition that could help its own IPO prospects.

Qualtrics has acquired startup Delighted, the company said on Thursday, adding the maker of one-touch ratings for Instacart, Postmates and Uber to its customer experience software suite. Qualtrics didn’t disclose terms of the deal. A source with knowledge of the transaction, however, says the company was valued at more than $20 million in its last funding and was bought for more as Delighted has grown.

Qualtrics has grown into a $2.7 billion valuation over the past sixteen years by offering a suite of tools that measure and interpret customer and employee feedback, an increasingly complex product compared to the company’s initial online surveys possible with academia. Delighted, on the other hand, has focused on simplicity since its 2013 founding. The startup specializes in one question surveys delivered by email, text or on a customer’s site, then provides feedback in near real time.

When sites like Bonobos or Tuft & Needle ask for customer feedback, or on-demand businesses like Instacart, Postmates, TaskRabbit and Uber ask for a service rating, such as whether they'd recommend the app, they’re doing so through Delighted.

To Qualtrics cofounder and CEO Ryan Smith, Delighted’s “do-it-yourself” customer experience approach can serve as an entry point to his company’s more extensive suite of tools. Qualtrics has been working to coin its own category, which it calls "experience management" or XM, in recent months, adding tools to draw data from more sources and then analyze it like a data scientist. ”This ability to power customer experience for everyone, from the biggest and best brands in the world to a new small business, is incredibly exciting,” he says.

At Delighted, Caleb Elston says that his company’s acquisition by Qualtrics is a positive development for investors and employees, though the cofounder and CEO shies from calling it an outcome. “We are just getting started and are at the beginning of our journey,” he says. “The acquisition by Qualtrics is a great step for everyone involved as it will allow us to continue to accelerate our growth and our ability to help organizations create incredible customer experience programs at any scale.”

Delighted had only raised several million dollars in funding, but the company had reached more than 1,500 customers and growth was accelerating, according to Elston. Its team will remain in Palo Alto, and Elston and Smith both say their companies share similar cultures despite Qualtrics’ roots as one of the leaders of the cloud boom in Utah’s Silicon Slopes. Qualtrics had made its first acquisition, of Y Combinator-backed statistics startup Statwing, in May 2016.

While the deal itself isn’t large, especially compared to Qualtrics’ overall valuation, the acquisition of Delighted could prove significant as a box checked off by Smith as he targets an initial public offering. Earlier in April, fellow Utah unicorn Pluralsight filed confidentially with the SEC to go public; days later, Recode reported that another, Domo, had held an IPO kickoff meeting. Qualtrics, the highest valued of the three, would have a good chance of being the biggest public offering of them all.

“Earlier this year at the Silicon Slopes Tech Summit I said you would see at least three or four IPOs come out of Utah this year, and I think you’re seeing that,” says Smith. “We have always said that our plan is to go public. That hasn’t changed. That said, the end goal isn’t to go public, it is to be a great public company.” Acquiring Delighted, adds Smith, is “one more step” to “consolidate” the customer experience market – one which Qualtrics believes it has helped create, and ownership of which would likely please public market investors.