More clubs are looking to develop and grow their wine programs as a way to diversify and enhance their members' experience.

by Jennifer Cossey

Private clubs—including golf clubs, country clubs, athletic clubs and city clubs—could be a great opportunity for the wine business to attract new customers. The consumer base at clubs is made up mostly of young, management level professionals and soon-to-retire baby boomers—both groups have rising disposable income levels and increasing amounts of time to enjoy it. In addition, these members, who traditionally have shown a strong interest in wine, fit into an income bracket th...

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