Any doubts that Social TV was a real phenomenon were flattened last Sunday, when Bluefin Labs tracked 12.2 million Social Media mentions of the Super Bowl, compared to 1.8 million in last year’s game. For perspective, Nielsen said this year’s game attracted 111.3 million viewers vs. 111 million last year. That ratings jump is headline news for NBC and its advertisers, so surely the massive increase in social buzz caused a similar celebration somewhere.

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