Companies typically make two short-sighted errors in a business downturn. They slash the workforce and marketing investments. To the contrary, it’s important to place a maximum value on your human capital and avoid layoffs, and to expand marketing.

At the first sign of a business downturn – before laying-off workers – try these options:

But if it’s too late and profits are slim or none and you must lay off employees, be mindful of the impact on your organization’s culture and employee morale. By themselves, employee cutbacks won’t solve the long-term problems of your company.

Strategic planning is important, including:

1. Document your situation

Layoffs devastate the unemployed person and the people who are left behind. Workforce reductions can also hurt you and your company legally if they’re not documented properly.

Unfortunately, you can always face possible legal action in this litigious environment. So have a paper trail that shows you don’t discriminate and demonstrates layoffs are necessary to keep your business operating.

You’ll have to perform at a higher level – being mindful of their stress. Employees don’t want a boss with a negative attitude, such as “Be happy you still have a job.” They’ll quit you at the earliest opportunity. Be mindful of the employees who are most-likely to quit.

Your bleak situation is not permanent. Remember this axiom: “This, too, shall pass.” Take the long view because your finances will improve before you know it.

So constantly be mindful of marketplace and internal-company developments. Be prepared to act – to add your human capital – if the return on investment can be justified. You’ll know when the time is right to act.

Employee training should never end. Make sure there are no underperformers –weak links. Yes, such investments can be affordable or free – if you strategize. Avoid the typical 12 errors in evaluations.

Continually look for prospective employees. If you can hire a new employee or replace one, look for someone who represents an improvement for your organization.

6. Check how employees perceive you as a boss

What are your tendencies in stressful situations? Are you a motivator? Are you organized? Implement the right strategies to profit from employee respect.

7. Evaluate your culture

If your company is lacking in teamwork, morale is poor and profits are weak, chances are you need to change your organization’s culture. Be forewarned, changing a culture is a monumental chore because it will take strategic planning and super powers of persuasion.

Usually, it necessitates an outside participant to assess your culture. A cultural change may benecessary for profits.

“Always bear in mind that your own resolution to succeed is more important than any one thing.”

-Abraham Lincoln

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Author Terry Corbell has written innumerable online business-enhancement articles, and is a business-performance consultant and profit professional. Click here to see his management services. For a complimentary chat about your business situation or to schedule him as a speaker, consultant or author, please contact Terry.