Inspired by the hunt for the perfect pair of vintage jeans, the denim line GRLFRND launched in 2015 at the Coachella Music Festival in California. The Los Angeles-based label, helmed by designer Jordan Nodarse, pays homage to top models in its designs and modernizes classic silhouettes with clean tailoring and updated fits. As the name suggests, the premium brand is designed to be every woman’s closest companion who knows her best, and is embraced by fashion insiders for its excellence in quality and construction.