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Vibhu Norby:

Our plan was simple. Launch the app and generate enough buzz for 25-50,000 downloads, or what we guessed was enough to propel us into the top apps in the Social Networking category in the App Store. Once we got there, we would start generating “organic” downloads from people checking out the top free social apps. A month later we’d roll out an Android app and web and we would be proclaimed king of the messaging space. Mark Zuckerberg would invite us to Fuki Sushi for vegetable tempura rolls, and we would laugh about how we crushed all of our competitors as he handed us a billion-dollar check addressed to Everyme, Inc.