What donors need to make an online donation

Research approach

We’ve asked and interviewed 180 donors and ranked the website donation page experience of 100 Australian charities and we can now emphatically tell you how to grow your online fundraising revenue.

In the first research of its kind, this study mapped the digital donation experience donors are getting in Australia, against our supporter’s expectations. What we learned is that out of 100 charities, only 4 organisations ranked above 70% to give their donors a great online experience.

Get the research summary report

Download the summary report to get the topline results into what donors want and need to make a website donation as well as clear steps for what non-profits need to implement on their website to allow donors to make the donation.

Download summary report

If you want to see the research in full and know how your organisation got its rank, please contact Sarah Finch at ask.us@parachutedigital.com.au about a benchmark report.

Website donation forms that convert

The top 10 charity website donation pages do these 7 things:

Keep the form simple

Make it fast

Tell your organisation’s mission and provide the solution on the donation page