Toyota Highlander ad series review

On Tuesday on CBC Radio, I’m going to be discussing the Toyota Highlander ad series (audio link here) where the cute blond boy proclaims:

"Just because you’re a parent, doesn’t mean you have to be lame."

In advance, here are some clips of the Toyota Highlander ad series, which repeat that same tag line.

Scatter Extended Version

Kid Cave extended version

Rolling Up extended version

Lost extended version

Rockstar extended version

Squared Away extended version

Of course, Mazda had the "boy inside the man" thing going on seven years ago. Remember the zoom zoom boy, complete with suit and tie? Please forgive the video quality – I’ll replace it if someone sends along a better version.