Posts Tagged ‘Trade Show Exhibits’

When you are exhibiting at a trade show, you are confronted with challenges that are not often present in other marketing situations. You are competing with hundreds or thousands of other exhibitors who are selling similar products to yours. Even if you have a unique product, you are competing with all of the other exhibitors to try to bring the most influential people in the industry to your booth. It will not matter how amazing your product is, if no one stops by your booth to check it out. In order to be competitive on a crowded convention center floor, you need to have an up to date, state of the art booth design.

Part of meeting the demands for cutting edge convention marketing, is including a digital display and digital banner stand in your booth design. These displays allow you to create a constantly changing, multimedia presentation that will draw people to your booth. With a digital banner stand, you will be able to display images of your very latest projects. Have a last minute idea for a layout? Did you recently get an amazing review for your company that you want to display at a coming tradeshow? With a digital banner stand, changing the image on your digital banner is easier than uploading a photo on a social networking site.

Another advantage a digital banner stand has over printed banners is your company’s ability to display several images with just one stand. While there are many portable options for traditional banner stands, the size of your booth may limit that amount of signage you can room for. Having a banner that you can frequently rotate to display all of the benefits of your product will give you greater diversity in a smaller space.
Upgrading the look of your convention or trade show booth with a digital banner stand is one of the best ways you can give your company a current feel and adapt easily to rapidly changing market trends.

If you are new to business or just new to convention or trade shows, you may not be familiar with every detail of convention booth design. While the details and booth offerings vary by convention host, generally the booth space you reserve includes a simple pipe and drape wall and maybe a folding table and one or two chairs. The drab generic look of the average convention booth makes it imperative that you plan to bring decorative and informative elements with you. Most people remember to order product and banners or other signs to advertise but one of the most commonly over looked elements of a trade show booth design is the flooring.

Most convention floors and concrete and many of them are scratched and show other scars from years of trade shows and other events. In addition to being not the most attractive way to showcase you products, you or your booth staff will be on their feet for hours every day talking with clients. Standing on concrete is very uncomfortable and can cause foot pain over time. One great way to remedy this common problem is to invest in a 10X10 convention carpet for you booth. The average booth size at a convention is ten feet by ten feet making this investment the perfect way to cover an unsightly convention floor with in your space and also provide your booth with an inviting base to build your booth design around.

There are many different colors and textures to choose from in the convention flooring market. From traditional rich colors like green and burgundy, perfect for products geared toward a male market, to soft neutrals that will give your booth an inviting and luxurious feel.

Most ten by ten carpets come in a number of pieces that can be rolled out and taken up easily for use at the next location.

Many small business owners struggle with the overwhelming costs of exhibiting at a large convention or trade show. Many business owners do not think they cannot afford the money to create a professional booth layout so they choose not to attend the show at all. Remember, you cannot grow your business without connecting with other people in your industry, and conventions and trade shows are a vital part of making those connections.

When you break down the costs of exhibiting at a trade show you will find that while there are some costs that cannot be reduced, like booth fees and basic travel costs, you booth design costs can vary greatly and with a little planning you can create a booth layout that is both engaging and cost effective. Many larger companies bring in construction crews and spend thousands and even tens of thousands of dollars building solid walled units in their booths. Obviously a small business on a budget cannot afford that kind of expenditure for every trade show or convention. Large scale fabric displays are the perfect alternative to solid construction.

A fabric display will help you create a banded professional look in your convention booth for less money. These fabric systems are easy to set up and usually do not require you to hire any additional help setting up or taking them down. In addition to the labor costs being reduced, fabric displays are lightweight and fit in easy to transport travel cases.

The energy curved fabric displays off you the opportunity to create solid walls in your booth with their state of the art tension fabric design. You can choose to print graphics on every panel or leave some solid to allow your products to shine in front of one of the many eye pleasing color options.