Racing into the new season

Racing into the new season with Renault Sport Formula One driver, Kevin Magnussen.Extending the partnership with Renault Sport Formula One driver Kevin Magnussen, JACK & JONES hits the asphalt, unveiling the first phase of their new campaign ‘Go For Great’, with Magnussen in the driver’s seat.

A young talent, full of determination and never giving up on his dream, the comeback kid brings a fresh face to JACK & JONES. With his effortless style and relentless ‘Go For Great’ attitude, the choice was a logical one.

“Kevin Magnussen is a great role model for men all over the world. He’s a sportsman who has a winning mentality and determined not to giveup”, says JACK & JONES Brand Director, Morten Mortensen.

“This campaign felt like a natural fit for me. JACK & JONES have their minds set on taking the lead worldwide at what they do best. The exact same ambition as my own. We are pursuing a common goal”, says Kevin Magnussen.

Staying true to their Scandinavian roots, the campaign oozes casual minimalism. Shot on location in Barcelona and featuring a rare, vintage Renault Alpine 110, Kevin Magnussen showcases key pieces from the brand’s latest offering. From authentic and distressed double denim, to sharp and sophisticated tailoring, the images highlight wardrobe essentials, for every man and every occasion.

The face of the race

Kevin Magnussen was born and bred into motorsport – in the slipstream of his father, Danish racing driver Jan Magnussen.

At the tender age of 16, Magnussen was already making waves in local racing circuits, accepting the title of Danish Champion in Formula Ford.

In 2014, he entered the world of Formula One as a driver for McLaren. 2016 saw Kevin Magnussen re-enter Formula One as part of the Renault Sport Formula One Team of which JACK & JONES is a partner.