“Jumpman” is named after Michael Jordan’s clothing brand logo, which features his silhouette. Drake and MJ have previously collaborated; a pair of 10’s feature both the OVO and Jumpman logos.

The song reached the top twenty of the Billboard Hot 100, becoming one of many for Drake and a first for Future. A Jumpman game featuring Drake, Future, and Metro as characters were created shortly after the album’s release.

Jumpman Jumpman Jumpman

— Jordan (@Jumpman23) September 21, 2015

Check out Drake’s Jumpman advertisement and the promo here!

Taylor Swift gave some buzz to this song in her Apple Music advertisement. In the ad, she is ready to work out on a treadmill, but she has to prep herself with some gym-type music first. The first song was “Jumpman,” so she starts rapping the song while trying to work out.