INNOVATIVE!

EFFECTIVE!

LASTING!

STARK! Marketing

live communication at its best

About us

Innovative idea

+

Perfect execution

=

Success

We have been stage-managing products and brands since 1992 – with passion and always with our finger on the pulse. Effective live communication is the key to creating and strengthening an emotional bond to brands and products.

Katharina Filipski

Project Manager

Katharina Filipski

Project Manager

Pay attention to the small things for a richer and more satisfying life.

As a perfectionist, she is only satisfied when every individual element fits together to create a very special whole. She enjoys the hustle and bustle of daily life, but always manages to keep a clear head.

Nothing is impossible! Katharina takes on every challenge with enthusiasm and creativity. For her, happy customers are the best thank you.

Kristina Bartz

Project Manager

Kristina Bartz

Project Manager

A smile can work wonders.

Her top priority is customer satisfaction.

After completing her training as a restaurant service specialist and taking her first professional steps in venue management, this nature enthusiast and individualist decided to switch to a career in communications.

Service- and achievement-oriented, charming and focused, she ensures that her clients receive top-notch support every step of the way.

Our Cases

Artificial Intelligence and the Latest Trends

Artificial Intelligence and the Latest Trends

The era of artificial intelligence has already begun

Even today, artificial intelligence is making many things possible that were unthinkable just a short while ago. But where does the potential lie in technology? Where is machine learning already being used? And what doors will deep learning open in the near future?Intel invited decision makers to the hottest and most modern venues in Munich, Paris, London, and Moscow, as part of the AI Summit Series, to discuss these questions and learn more about Intel's AI strategy.Following the one-day summit, participants used this extraordinary opportunity to discuss AI trends and to network and exchange information with presenters and attending IT experts in a relaxed atmosphere.With a perfectly set stage, video walls, and projected images, Stark! Marketing, as the partner for organizational issues, ensured that the event series was a complete success.

Services provided

Development of a key visual and slogan for the event

Setting of the stage with video walls and projected images

Text and layout creation of all online and print media

Organization and execution of the event series in Munich, Paris, London, and Moscow

Participant management

Concept creation for the fringe event

On-site management

SCRM Summit 2017

Supply Chain Risk Managment Summit 2017 at BMW Welt Munich

No risk – no fun? Procurement and supply chain specialists agree: Digitizing end-to-end supply chain is the only reasonable way to guarantee visibility and active manageability of complex supply chains.

As a pioneer and market leader, the Munich company riskmethods invites to the first SCRM Summit offering a platform for introducing innovations, presenting visions and exchanging practical experiences.

About 100 delegates of all industries were enthusiastic for the variety of workshops and presentations offered on 11.10.2017 at BMW Welt.

Services provided

Location research and booking

Summit URL incl. registration process

Production of intro video

Projekt management, mile stones, content management

On-site management

Futurium Celebrates the CeBIT Premiere

Futurium Celebrates the CeBIT Premiere

Futurium—strategically shaping the future at CeBIT with creativity

The Futurium is the emerging center for shaping the future in the government district of Berlin: an exhibition with vibrant scenarios, an interactive laboratory, and an event forum as a place for dialog.

At CeBIT 2017 in Hanover, STARK! Marketing organized Futurium's first successful trade show exhibition with an exceptional booth that presented visitors with exciting exhibits and interesting presentations and workshops.

The booth's must-see was a multimedia wish keeper—an app that linked visitors' wishes for the future in one neural network. The Future Fab Lab let visitors develop high-tech prototypes for tomorrow with the help of experts from the maker scene. The prototypes were then displayed in the Future Showcase along with the most recent research projects from the worlds of design, bionics, and information technology.

Services provided

Design of a functional exhibition booth and the related logistics planning, including selection and coordination of booth builders

Planning of all processes, deadlines, and content in coordination with the client and show organizer

Management of presenters and workshop moderators

On-site management

Hewlett Packard Enterprise at the ISC 2017

Hewlett Packard Enterprise at the ISC 2017

Same. Same. But different. The same customer, the same trade show. But a new concept.

As in 2015 and 2016, Hewlett Packard Enterprise (HPE) turned to STARK! Marketing once again to organize its trade show exhibition at the 2017 International Supercomputing Conference. And once again this year we were able to shine the spotlight on HPE's booth.

In line with the motto, "Accelerating HPC Solutions for Today and Tomorrow", the booth caught the attention of many visitors with its supercomputer, LED video wall, and an action-packed in-booth theater.

One particular highlight of HPE's exhibit was the champagne bar. After HPE's latest announcement on Monday evening, guests were invited to toast to the future of HPC and AI systems.

Tuesday evening was a blast to the past as visitors spent the evening at the Senckenberg Museum of Natural History for a networking event. HPC experts from around the world exchanged information and discussed HPC solutions and trends against a unique backdrop of dinosaurs from millions of years ago.

Services provided

Design of a functional exhibition booth including selection and coordination of the booth builders

Coordination of meeting rooms

Design and coordination of the in-booth theater and speaker management

Above the Rooftops of Madrid

Above the Rooftops of Madrid

Exclusive IT event. Exceptional dinner location.

At the annual EMEA Solutions Summit, which took place in Madrid this year, selected partners of Intel could learn more about its latest trends and innovative products.

In the evening, STARK! Marketing organized an exclusive reception above the rooftops of Spain's capital city in the luxurious lifestyle hotel ME Madrid Reina Victoria.

While IT partners enjoyed the breathtaking view of the city, the relaxed atmosphere offered the perfect venue for networking with Intel managers and other participants so experiences and ideas could be shared and contacts could be made.

2017 Girls'Day

2017 Girls'Day

STARK!-strong girls visit Angela Merkel

For the seventh consecutive time, STARK! set the stage for Intel at the kick-off event of the nationwide Girls'Day at the Federal Chancellery.

Girls'Day has become an important day for curious young women to fast forward a few years and think about their careers. Intel's goal is to spark their enthusiasm for professions that are typically considered "male" and present modern STEM subjects in a fascinatingly vivid way.

The highlight of the kick-off event at the Federal Chancellery was the futuristic-looking RSP17 Onyx, built by female students from the Pforzheim University of Applied Sciences. At Girls'Day, young women could not only test the racing car live and develop a few of their own components in the construction area, but they could also ask questions about a day in the life of an engineer or computer scientist and connect with Intel representatives for future job opportunities.

Services provided

Demo design and on-site implementation

Coordination of students including travel management

Documentation with photos suitable for the press

Opening of the Richard Strauß Tunnel

A green light for Munich

A dream come true for one Munich agency: as winner of the bid, we had the privilege of planning the opening ceremony day for the tunnel's second section (Mittlerer Ring); from the official opening ceremony with VIP reception to the folk festival above and below ground!

Services provided

Designing and planning of the opening ceremony

Management and care of VIP guests at the VIP reception

Staged performances in and above the tunnel

Overall project management and layout planning of all areas

Channel Conference

New networks. Infinite opportunities.

The Intel Channel Conference has served as a platform for information exchange and communication in Germany and Europe since 1998. We were responsible for designing the concept and executing this successful business road show from the very start.

Once again in 2016, conference visitors at six different venues could learn all about the most important trends and products that are shaping the IT environment of today and tomorrow.

A large showcase area offered interactive demos and enticed visitors to try out these innovations for themselves. And breakout sessions allowed them to further their discussions in a more intimate setting.

Services provided

Concept design including development of an event slogan and signage

Overall organization including route planning and venue selection

Design and coordination of the Internet site and invitations

Participant management

Organization and on-site support

Documentation including evaluation of participant feedback

IoT Roadshow

Exclusive Insights into the IoT in Dubai, Munich, and London

In May, Hewlett Packard Enterprise and Intel invited OEMs to an IoT event series in a class of its own. The interactive conference focused on the new age of digitization and the impact the Internet of Things has on today's IT landscape.

Not only the conference's presentations and showcase demos offered unique perspectives—the venues were extraordinary too. The Armani Hotel in the Burj Khalifa, BMW World in Munich, and the impressive London County Hall served as the venues for this exclusive IoT conference.

The conference program was topped off with even more highlights: a once-in-a-lifetime view from the observation deck of the world's highest building, a tour of BMW World's fascinating exhibits, and a 360° panoramic view of London from the highest Ferris wheel in Europe, the London Eye.

Dinner Speech Shortly Before 7

Economic success AND social thinking in one? The stage is set for Germany's progressive thinkers!

Even established personnel consulting service providers must forge new paths if they want to convince clients they offer top-quality services. High-caliber speakers such as Dr. Sahra Wagenknecht, Dr. Frank Schirrmacher, and Dr. Klaus von Dohnanyi emphasized the high standard Rochus Mummert sets in personnel consulting. They gave guests food for thought and provided inspiration regarding how to combine social thinking with economic success in the future.

Services provided

Creation of event motto and development of topic selection

Research and booking of renowned speakers

Venue selection and booking

Creation of lighting design, production planning, and stage direction

Coordination of all trades

On-site management

In Touch with the future

This conference tested our skills as "event firefighters"

as we went from zero to sixty in four weeks.

The future was at their fingertips as visitors of the Touch the Future Roadshow in Munich had the opportunity to put the latest IT technology to the test. Presentations held by specialists and hands-on exhibitor booths provided partners and participants with the latest updates on innovations in IT.

Services provided

Organization and event execution

Venue research and booking

Participant management

Event management

Coordination of all sub-contractors

On-site event support

Executive Summit

Decision makers meet pioneers

A group of IT decision makers belonging to industry leaders visited the global player headquarters in Silicon Valley and everyone profited from lively brainstorming sessions! The fringe events included deep-sea fishing, wine tasting, and a baseball game to create a relaxed atmosphere, highlighting the flip side of California, the heart of world innovation.