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The head of the Federal System of Media and Public Content (SFMyCP in Spanish), Hernán Lombardi, signed an agreement with the Argentine Soccer Association (AFA) for the production of audiovisual content about the national team, in order to promote soccer as a tool of social inclusion. SFMyCP will manage the rights of the audiovisual archive that is owned by third parties, such as FIFA or Conmebol, Telam reported. Content will include all matches of all World Cups in which the Argentine National Team participated -from 1966- and will be broadcast by the SFMyC signals, which are available in FTA TV and pay TV. The matches will also be available on the digital platforms of SFMyCP and AFA. “Soccer has a highly significant content and it is essential to promote it as a tool for social inclusion, which teaches cultural and social values,” Lombardi said in his Twitter account. For its part, the AFA committed to negotiate the intervention of former players in the special programs of the Media System.

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