Our photo and video libraries are full of resources you can use to tell the story of Rotorua visually. Take a look at our image library. We are continually adding new images that showcase the region. We also have a number of videos available to promote the Rotorua region. To request a copy of a video, please email marketing@rotoruanz.com or take a look at our YouTube channel.

Organisation Profile

Rotorua Economic Development Ltd.

Rotorua Economic Development Ltd. is a Council Controlled Organisation (CCO) owned by the Rotorua Lakes Council. The CCO is currently operating as Destination Rotorua.

The organisation's activity is based around contributing to the Destination's 2030 Visitor industry vision of:

The purpose of Destination Rotorua is:

Contribute to Rotorua's 2030 aspirations through growth of existing and attraction of new investment, businesses, residents, visitors and students to Rotorua, in partnership with the Rotorua business and investment community.

There are three functional areas of responsibility:

Business Development

Investment Attraction

Tourism Growth

What would obtaining the $1.5 billion Goal mean for Rotorua?

Statement of Intent

The Statement of Intent (SOI) sets out the CCO’s objectives, the nature and scope of functions to be undertaken as well as performance measures.