Having listened to days of hype about the Retina Display on the new iPad being so clear you could almost reach through it and pet your angry birds, I was shocked and disappointed to when I got mine today. Where there used to be clarity and brightness, there is now warm piss. I should have seen it coming.

I found the color temperature on the new iPad to be warmer and more yellow than that on the iPad 2. In isolation, both screens seemed perfectly normal. Only when I placed old and new iPads together did I notice that one is slightly warmer than the other.

That may be what it looks like inside the RDF, but I think there may be more than a few who feel differently. I'm returning mine in the hopes it's an aberration, but if I wondering, so here is a poll.

Mine is a teeny tiny bit warmer than the 2 side by side, not nearly as much as the difference between my iPhone 3GS and 4 was, which was still OK with me. Your photo looks like a huge difference. I'd take it down to the store and compare it to the demo models.

I remember the "OMGZ YALO SCRIN" hysteria around the iPhone 4's release. Next to my iPhone 3GS, my iPhone 4 was indeed quite yellow. But it looked better! Most displays are too cool and look artificially blue. My 4S is more blue than my 4 was, and that's the worst thing about it.

Jade, it looks like yours may have gone too far, but in general I think a bit yellower is probably a good thing.

I called Apple Care. The representative didn't know of anyone calling with a similar problem, and he put me on hold while he checked with The Engineers. I feel both better and worse that it may just be my bad luck. With the Verizon iPad 2, I was forever roaming and unable to get on their network, and now my iPad 3 is jaundiced. I will use the fabulous Studio Pen from Byzero to draw a rage face after I return from the local Apple Store, hopefully with a new new iPad.

Things like this is why I never get these sorts of things first. The first run always seems to have more problems than later runs but because of the supply constriction it's harder to get it replaced quickly.

This seems to happen with every new device, they should just have some color temp setting one of these days. Just ignore that everyone would set it to the coolest and then complain about warm colors looking poor.

You'd think by now that all these devices would be color calibrated. Mine is slightly more yellow, nothing I would notice unless I put them next to one another.

What I do notice, even separately, is the text sharpness. Wowzers. Way, way better. e.g. slashdot in portrait mode, perfectly sharp & readable now. Before, a wall of slightly fuzzy text. Wow. This is a big difference.

Mine is slightly warmer than my iPhone 4S, but it's by no means like Jade's. Maybe it's the more powerful backlights needed for the display, but the display feels more even (very little of that uneven backlight bleed), and the light slightly softer (if that makes sense). It's nice.

(squint) Not to go off-topic, but what browser is that you're using, Hap? I like how it sticks so closely to Mobile Safari's look and feel, but I'm dying for some sort of Ad Block on my iPad, and most of the third party browsers offer at least basic filtering of ad elements.

That may be what it looks like inside the RDF, but I think there may be more than a few who feel differently. I'm returning mine in the hopes it's an aberration, but if I wondering, so here is a poll.

Return it. It's an easy rule : if something comes out the box looking bad, it's bad and should be returned. Back when the iPhone 4 came out there were some yellow screens. It's a part of the manufacturing process and should clear up after a few days.

Spending more time with my iPad, the hue is definitely weirdly cool (cool as in the opposite of warm, not as in nifty). Blues are closer to violet. Whites are kinda red/blue. Others seem to be experiencing weird color things too:

EDIT: I set the brightness as close as possible to midway on both of them.

Yeah; that looks pretty similar to mine.

The difference is pretty comparable to the difference between different models of iPod Touch... I have all but the fourth gen (retina display) iPod Touch on my desk at work and their displays are all different color temperatures.

Just got my iPads, and I searched the web precisely because I held them side to side and the difference was noticeable. I prefer the cooler blue hue of my iPad 2 t the off white slightly yellow tint of the 3. Am considering exchanging when crowd slows.

(squint) Not to go off-topic, but what browser is that you're using, Hap? I like how it sticks so closely to Mobile Safari's look and feel, but I'm dying for some sort of Ad Block on my iPad, and most of the third party browsers offer at least basic filtering of ad elements.

effgee got it, can't really stand using safari anymore. I even have a couple of FileMaker databases setup for tracking things and I have a calculation field that uses icabmobile:// inplace of http:// so that iCab opens instead of Safari when I click a URL.

EDIT: hmm, clicked on the link in my post above and only got a 1296 x 864 image on my iPad, original is 5,184 x 3,456 and is what I get on the Mac, never noticed that before, is that common on iOS?

As usual, Apple tech support at retail were polite, professional, and heavily tattooed. It took 15 minutes to get a new new iPad.

This photo was taken when the ambient light was less, so it may exaggerate the difference more, but the new iPad is still warmer. However, my wife and I prefer this for over the iPad 2, which now seems a little harsh for reading.

The warmth is definitely an improvement for images. Most photos looked the same, but there are several like the above where the new iPad is favored. Overall, I'm satisfied, though I noticed that Apple Discussions are already starting to see traffic regarding perceived or real tint issues.

(squint) Not to go off-topic, but what browser is that you're using, Hap? I like how it sticks so closely to Mobile Safari's look and feel, but I'm dying for some sort of Ad Block on my iPad, and most of the third party browsers offer at least basic filtering of ad elements.

effgee got it, can't really stand using safari anymore. I even have a couple of FileMaker databases setup for tracking things and I have a calculation field that uses icabmobile:// inplace of http:// so that iCab opens instead of Safari when I click a URL.

Cool, thanks to both of you! Seems like a bargain for $1.99, I'll check it out.

My new iPad is definitely warmer than my iPhone 4 and laptop. Don't have another iPad to compare with.

Thing is, when viewed by itself, if I turn it up to max brightness, I don't notice it. I definitely notice it when I place my iPhone next to it. And its noticeable when vexing whites, not other colors Used by itself, I notice it initially, but forget about it once I start using it.

May be its all in my head. Arrrrgh - thanks for screwing with my head, Jade!

I don't get how glue causes the yellow tint. The tint is a result of what color temperature the display is calibrated for (in this case, they're too "warm"). Or am I misunderstanding your point?

One of the glues that Apple uses to bond the glass to the display is yellow before it fully cures. Since the units currently on sale basically were shipped straight off the assembly line, in some devices, some of this glue may not have fully cured yet-- leading either the whole screen or part of the screen to appear yellow until it does.

As time passes, and the glue is exposed to the heat produced by the device and its backlight, the glue should cure and the affected displays (if there are any in this batch of iPads) should reach an even, less yellow, "cooler" color temperature.

That's assuming any devices from this batch are affected by this issue. There definitely were some iPhone 4S devices with this issue, as well as some white iPhone 4 devices; I don't remember this issue from the original iPhone 4 launch, or from either of the other iPad launches, so it's possible that they're not using the same glues or that they built more curing time into their manufacturing schedule this time through.