Matt Farber, who founded the gay-themed cable channel Logo, is taking his queer know-to the Web: Farber, along with with former Logo vice president Brian Tolleson, is launching Gwist, a YouTube channel aimed at the LGBT community.

Gwist (short for “gay with a twist”) is expected to launch on January 14 with 10 existing and new programs, including:

• The Randy Rainbow Show:Already a YouTube personality, Rainbow will bring his humorous news and commentary show into the Gwist fold.

• The Untitled Spousal Equivalent Game: Comedian Judy Gold hosts this anti-Newlywed Game that proves no orientation has a monopoly on marital dysfunction.

• Gwissues with Howard Bragman:A panel discussion about a topic the LGBT community is talking about hosted by the publicist and television pundit.

• So Wrong!: The Verbal Voguing star picks apart pop-culture icons.

• Steam Room Stories:Humorous and uninhibited conversations between guys in the sauna.

“An online video network is a natural next step in the evolution of gay media and entertainment,” Farber told The Hollywood Reporter “The social media, on demand and universal distribution aspects of online and mobile video are perfectly suited for niche programming. With broadcast and cable networks becoming more homogenous in order to reach the broadest audience, and online video consumption reaching critical mass, the time feels right for Gwist.”

Logo could be more affluent in the GLBT community and show a better variety of show. As someone who has watched the channel for years I am losing interest in the channel. I hope this ‘GWIST’ Idea produces better entertainment.

Dec 3, 2012 at 5:30 pm · @Reply ·

andy_d

If GWIST is going to consist of clips like the one above, I AM NOT going to be watching it. What kind of tag line is “If you are the victim of domestic abuse, suck it up?” Granted it is parody, but the tag line was totally uncalled for. Posting contact information so those being abused can get help would be, IMO, a much better way to end the segment. It maintains the parody but gives helpful, useful and POTENTIALLY LIFE SAVING information.

Dec 3, 2012 at 7:21 pm · @Reply ·

Daniel-Reader

Logo needs to fire all its programming staff and hire folks who don’t equate crossdressing with being gay (since most crossdresser are heterosexual). It has never seemed a channel programmed by anyone who understands the gay community at all.

Dec 4, 2012 at 12:22 am · @Reply ·

QJ201

And it will suck less than Logo?
Maybe YouTube is a better outlet, Logo seems to have castrated itself from day one.

Dec 4, 2012 at 7:22 am · @Reply ·

Wilberforce

More shallow trash. No surprise.
It makes me sad that the gay community can’t take control of their own media outlets and insist on quality programming.

Dec 4, 2012 at 11:17 am · @Reply ·

amedas

@Daniel-Reader: @ Daniel-Reader, your post prompts to me to wonder that there must have been sufficient people watching these cross-dressers to warrant Logo’s programming contents, but who are they, exactly? Are these people in the new niche? Like you and some others, I am find cross-dressers not entertaining at all.