There are around 2 million mobile apps in the App Store and 2.2 million apps on Play Store and some alarming statistics show that only 25% of the downloaded apps are used once in six months.

Too many, too right, too lost

To highlight the irony of the numerous applications available in the various app stores, an advertising campaign created a slogan – “there’s an app for that”. There was a phase until quite recently where the productivity and popularity of any platform was defined by the number of mobile applications available in its market place. This had led Microsoft’s marketing strategy to attract more number of mobile app design for its Windows Phone platform so that it could quickly hit the 1 million mark! BlackBerry lost out on the race due to its hesitation to blend in with the crowd and though it made a valiant attempt to salvage the situation by making its immensely popular BlackBerry Messenger available on the Android and iOS platforms, the application lost its charm in the face of the humungous crowd following of WhatsApp.

The App Fatigue Factor

The problem with any new phenomenon is that people go overboard, so for every 50 new applications that are launched on the app store, may be one will be successful. By May 2015, over 54,000 applications were submitted for release on iOS App Store. However, not all applications have features or functionalities that entice the user’s interest. Smart devices are also becoming sophisticated with integrated technologies such as NFC, high resolution front and back cameras, smart device integration among other things. So, consumer expectation is also undergoing a great deal of sophistication and it is imperative for mobile applications to adapt to these rising expectations.

For instance, iOS 10 will come with HomeKit, which opens a wide avenue for home-based iBeacon applications for manoeuvring the various household electronics appliances. As in case all products, only an application that adds value to the user’s life survives the brutal competition. A good quality app, with a fresh perspective and new features will do well and gain traction. Value may be entertainment, novelty, creates a need where there wasn’t one, gives logical use of new technologies among other things. Industry experts, mobile app developers and app development companies reiterate that app quality and value remains the primary factor for success. Any new app that does not surpass the threshold is bound to fail.

Adequate and Appropriate Features

Irrespective of how many features an application may have, only a handful are used regularly, while some are not used at all. A lot of features simply cause information-overload, or what may be better termed as ‘white noise’. Just the way people treat commercials on television as break to complete some chore; the unused feature has the same status where it is viewed as an aspect of the application that can be ignored. A smart way to treat features and attract user interest through them would be to release it as part of an upgrade.

Especially in the case of social media apps, industry experts believe that app developers must analyse what is critical and re-examine effective usage of mobile device before integrating new features. One start-up, HI-FI, has launched an application that is studying app fatigue and analysing social media let-down trend. The app will help identify unnecessary features and aggregate information to help users set up their own custom menus based on their interests. This will help users save time with easy-to-use interface. The app will play the role of a universal remote control, as per the makers’ claims and has already attracted many takers in the market.

Where does profitability lie?

Mobile app development continues to remain a profitable avenue because the future will be governed by applications and mobility. The cost of mobile application development was in a range of $37,913 and $171,450. However, this amount has drastically reduced to US$ 150 in North America and lowest is US$26 for a developer from India. Besides the competition, even the evolving technologies have helped in drastically altering the cost of development. Cross-platform app development platforms such as PhoneGap, AngularJS and Ionic have facilitated further reduction in app development time and costs.

Profitability lies not only in reduced costs of production but also in the number of people adopting smartphones. Just now Games remains the most popular category, but ecommerce and enterprise solutions are also profiting heavily from mobile applications.

Mobile strategy is a core aspect of business marketing strategy of leading business and SMEs as it is recognized as central to reaching target customers with the most concise messages from the route where they can be accessed easily and at a personal level. So, for a long term to come, mobile app development will remain a profitable avenue.

The Internet boom has brought us to the stage where we’re experiencing a mobile application boom. And as any technology goes, Internet, mobiles, and mobile applications – none of these can survive without a continuous progression into something new, extraordinary, i.e. something that nudges it forward.With the need to create more and more advanced custom apps, the subsequent need to hire Android app developers who have an eye for what’s in-trend and also brilliant has increased as well.Click over here app design Ireland.

While these developers are doing an awesome job of it, let us take a look at what is catching their eye as some of the most promising trends in Android app development today:

Wearable Devices

Wearable has changed our lives today. Just when we thought that making portable technology would be amazing, wearable took portability of technology, and therefore Android app development to new heights. Whether it’s healthcare brands, or more popularly sports and fitness brands around us – wearable with various sensors have come to be really common.

And then there are apps that support such devices. These apps are designed in a way that their algorithm works in tandem with the wearable device, giving you the outcome or the information that you were looking for, directly on your mobile screen. Android app developers are therefore almost always keen to work with such technology.

Beacon Technology

One of the more amazing uses of what was initially available only for the iOS devices, Beacon Technology is now being created by almost every Android App Development Company out there. It’s a recent trend that is gaining its footing quite impressively in the whole scheme of Android app development.

One of the most recognized features of this technology is being able to easily track a location and its multi-functionality. Some of the best-found uses for Beacon technology have been, detecting any sort of danger, in hotels instead of the traditional hotel room keys, to upgrade customer connections at airports by some airline companies, detecting a temperature of a particular place, and even by some of the biggest players in the retail industry.

Augmented Reality and Virtual Reality

Such is the hype of AR and VR today, that people are looking to specially hire Android app developers, in turn making mobile app technology reach for even greater heights. The hype though, we can never say, is for nothing. Augmented Reality and Virtual Reality have really been a cornerstone of the technology as we use today.

With VR, you can create a whole new kind of reality for the end users. It’s a cutting edge technology that lets a person feel a situation just like real life, through their hearing and vision being stimulated. It’s being heavily used in fields like movies (to make 3D movies), games, entertainment, flight simulators for pilots, and so on. AR, on the other hand, stimulates the sense of hearing, feeling, and smelling in a person, making them a bit confused on what’s real and what’s not.

Android app development, therefore, has found a use for AR in various fields, like games, video making, and even medical field to help treat PTSD (Post Traumatic Stress Disorder) or conduct remote surgeries, and such.

Instant Apps

We also have instant apps developed by the Android app developers at Google. Haven’t you ever needed an app for only a short time amount of time till you get a specific thing done, and then the app keeps sitting there and eating your phone memory for no reason at all.With this instant app technology, you will be able to download just a part of the app that you need, instead of the whole application, with just one simple click. It will be similar to how the whole website doesn’t get loaded; only a web page does, at a time.

In-App Payments

We are moving towards becoming a cashless society. And when every website today also indulges itself in getting its mobile app made, how can Android app developers around us not think of in-app payments? E-commerce and apps go hand-in-hand today and therefore online payments are an extremely important part of Android app development process.

Plus, with Google’s new Android Pay, the sellers and buyers both will be benefitted. Especially the security feature of this app is being considered better than most, and therefore a big advantage is being seen as users saving their personal details including credit/debit card details without any apprehension.Android app development has never been about just the tried and tested methods or ideas; it’s always been about innovation, uniqueness, and regular updating of the present apps. And like every year, this year too has managed to see the Android technology advance to new and higher levels, satisfying easily the broadest clientele across the globe.

Most of the people who are planning to come up with their iOS Application development company usually think that they will immediately start earning twice as much for half the work which they use to do their regular jobs. Some folks do get lucky, but not everyone has that kind of luck. Before you enter the entrepreneurial world, it will be good that chalk out a solid business plan and a proper understanding of how the mobile app development industry works.

Given below are the few tips which will help you establish your mobile app development business:

Sign up as a developer: Let’s begin with basics i.e. gaining access to the Android and iOS app stores. As Google and Apple are one of the biggest players in the market, it is essential that you first sign up on these two stores. Once you completed the app, you need to submit it to these two app stores and each company will review your app before making it official on their store. The review process involves a check of app quality, interface, etc. And make sure you’re not embedding any malware or spam in the app.More tips here app design.

Once your app is accepted by the app store, your app will be officially listed in their store, and you will get 70% of the selling price, and rest of the amount will be kept by the app stores. In order to get into the game, you to sign up for Apple’s iOS developer program which costs $99/year and for Android you need to register for Developer Console which has a one-time fees of $25.

Additional hats to wear: Having your own business means more flexibility with your time, but it also brings various other responsibilities which you have to handle efficiently. For instance, if you have started your business on sole proprietorship basis then you have to deal with different things like app testing, designing, interacting with clients, marketing and even have to handle the legal matters related to app ownership & contracts.

If you have a good budget, then you can Hire an iOS app developer who will design, developer and test the app on your behalf so that you can properly handle the marketing and legal tasks. Besides this, you can also start your business on the partnership basis and can take full advantage of pooled capital resources and manpower.

Build your app: If you have a small budget and have a good programming or coding knowledge, then you can write the app by yourself. Given below are four tools that will help you in building a feature-rich app:

Appery.io- A bit complicated for beginners, this tool packs an excellent integration of data services with apps. Appery.io comes with a free plan that allows maximum three pages and one user. And at the initial stage, three pages are enough, to begin.

Good Barber- This tool comes with a 30-day free trial package and after that, you choose their premium plan starting from $16/month. What makes this tool stand apart from others is its design elements, Google Font Integration and plenty of icons to choose from. Besides this, you can also find several online tutorials and webinars related to this tool.

Appy Pie: You can enjoy this tools free services if you let them run ads in your app else you can upgrade to ad-free plan which starts from $7/month. Appy Pie comes with pre-set app categories like restaurant, banking, radio, photo-sharing, etc. Apart from that, they also offer the wide range of features by which you can add different functionalities like GPS location, push notifications, and much more.

Game-Salad: If you are planning to create a mobile game then this tool is perfect for you. Most of the Android application development services provider have this tool. The free version of this tool consists of ads, but there’s a $299 version which removes ads completely and makes in-app purchases available. If you want to earn money via in-app purchases, then this tool will help you add this feature in your game.

Test, Test & Retest: Before you submit your app to the app store, it will be good that you check your app correctly. This is something which you cannot do it on your own; you can ask your friends to run the beta version of your app and tell them to provide you with the proper details of any issues, lags or bugs they detected while using the app.

Besides this, you can also roll out the early versions of your app that consists of limited features. By this, you will get a real-time response related to the functionality and user-interface of your app. You can also Hire Android app developers who will test the app on your behalf.

Submit your app to the app stores: After testing and re-testing your app, it’s finally the time you submit yours to the respective app stores. Once you have submitted your app, it will be reviewed by the developers working for the app store. An average time taken to review an app is 13 days. If your app excels in the app store’s quality tests, then they will list your app on their store, and you will receive a welcome mail related to the acceptance of your app.

Marketing your app: To increase the number of downloads and active installs it is essential that you promote your app using different marketing channels. You can start from word of mouth promotion by asking your friends and family members to download and use the app. Beside this, you can also deploy social media advertising techniques and list your app on various pages that will help your app reach international audiences.