A recent training event at the Geelong Small Business Hive highlighted how much is happening in e-commerce. The amount of trade undertaken online has doubled since 2011. Whilst 86% of Australians are connected to the internet, only 47% of the Chinese population are, but they want this to match Australia by 2020. The opportunity is huge for businesses to position themselves to respond to this huge market.

Speaker Tim Gentle of Think.Digital took the audience through some ideas of how to be found online. They included being clear on your keywords, perhaps using Google Trends and the keyword planner in Google Adwords, and ensuring your site is mobile responsive.Using social media and Google Maps to list your business helps your ranking, even adding a 360 tour using Google Streetview.