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Welcome to The LiftOff Project

Work you love. Fulfilling relationships. Peak performance and, yes, time for fun. It's at this intersection of personal and professional where you will find yourself profoundly changed, seriously happy and experiencing more success than you dreamed possible. Why settle for a good life when a great one is waiting? Let's get started:

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The "why" (and the who) behind the project

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Discover your reinvention personality

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About me…

I’m Pamela Mitchell, aka ‘Coach Pamela’. I used to be an entertainment exec (and before that I worked on Wall Street), but in 2003 I turned down the biggest job of my career, said “yes” to my calling, and started a company called The Reinvention Institute.

It IS possible to have a life you love, and I’m here to give you the tips, tools, support and inspiration to turn the life you dream of into a life you actually lead. If you’re ready, then join me….

CLARITY. CONNECTION. COMMUNITY.

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Pamela has had a tremendous impact on my life. I never realized I was wasting so much time on activities that were working against me. Replacing this pattern with positive habits has led me to be happier and more fulfilled.

Kathy S.Sales consultant

Pamela helped me cultivate a variety of creative tools and techniques to approach both personal and professional challenges, so my mind-set changed from, "Not again" to "Bring it on!"

Frank Y.Producer

Pamela is more than just an exceptional coach. My experience with her was the single most transformative experience of my career. Prepare yourself - she will change your life for the better!

Rory V.Lobbyist

Pamela came into my life at a place where I had nearly lost hope from disappointment and feelings of failure. I am now at a place where I am filled with excitement every day for what is to come. It is a complete attitude shift.

John B.Psychiatrist

Thanks to Pamela, I am leading a more authentic and fulfilling life, both at work and outside of work.