...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

27.4.12

[News] Jang Keun-suk named most popular actor of the year.

[News] Jang Keun-suk named most popular actor of the year.Cr. - http://koreajoongangdaily.joinsmsn.com/

Hallyu force of nature Jang Keun-suk has again proved his popularity by taking home the Best Male Star award at the 48th annual Paeksang Arts Awards on April 26.

Jang took the award which is presented to male actors in the film category for his role in last year’s hit movie “You Are My Pet.”

Jang secured 49.4 percent of the votes in a popularity survey, taking the No. 1 spot. He overtook Hallyu actors Gong Yoo and Shin Ha-kyun to claim the prize.

This isn’t the first time that the 24-year-old entertainer has been awarded a prestigious Paeksang award.

In 2010 he was awarded for his role in the movie “Itaewon Murder” (2009) and back in 2008 he took the prize for the Best New Male Talent for his role in the movie “Happy Life” (2007).