Posts Tagged 'Sotlayer'

SoftLayer works hard and plays hard. A few weeks ago, I traveled to Dallas for the first "Global Catalyst Summit"* where the community development teams in Europe, Asia and the United States all came together under one roof to learn, strategize and bond. What that really means is that we all experienced a week of hardcore information flow and brutal fun.

The onboarding process to become a part of the SoftLayer's Community Development (Catalyst) team is pretty rigorous, and traveling to Dallas from Amsterdam for the training made it even more intense. In short order, I learned about the roots of the Catalyst program and why SoftLayer is so interested in investing in helping startups succeed. I got the low-down on the hundreds of companies that are taking advantage of the program right now, and I was inspired by the six incredible people who focus exclusively on the Catalyst program at SoftLayer ... And Big Tex:

When the whirlwind week of orientation and training came to an end, I came to a solid conclusion: I am working at SoftLayer for a reason. I believe SoftLayer has the most kick-ass global on-demand technology platform out there, and our focus on innovation and automation is reflected in everything we do. On top of that, we give that platform to startups to help springboard their success. I get to work with a community of world-changers. Needless to say, that's an amazing conclusion to come to.

As a member of the Catalyst team in EMEA (Europe, Middle East, Africa), I can provide signficant resources to entrepreneurs who are building awesome new applications and technologies that are making a difference locally, regionally and globally. Anna Bofill Bert and I work out of SoftLayer's Amsterdam office, and we are fully dedicated to helping startup and developer communities in our region.

As a review exercise and a way to educate the audience that may be unfamiliar with Catalyst, I thought I'd bullet out a few of the main ideas:

What is Catalyst?

The SoftLayer Catalyst Startup Program provides:

A generous monthly hosting credit toward dedicated, cloud or hybrid compute environments for a FULL YEAR (Ideal for dev-ops/next generation startup compute applications who want high performance from the start).

Direct connection to highest level programming team at SoftLayer — Our Innovation Team. Participating companies get help and advice from the people that are writing the book on highly scalable, global infrastructure environments.

Connection to the SoftLayer Marketing and PR Team for help getting spreading the word around the world about all the cool stuff participating startups are doing.

We reach startups by listening to them and meeting needs that all of them express. We are telling the SoftLayer story, networking, making friends, drinking too much and travelling like mad. In the course of a month, we went to Lean Start Up Machine in Rotterdam, Structure Europe in Amsterdam, Pioneers Festival in Vienna, HowToWeb in Bucharest and we managed to complete a quick tour of startup communities in Spain.

Like our peers on the US team, we partner with incubators and accelerators to make sure that when startups look for help getting started, they also find SoftLayer. We're already working with partners like Springboard, Seedcamp, GameFounders, Startup Sauna, the INLEA Foundation and Tetuan Valley, and the list of supported communities seems to grow daily. When the portfolio companies in each of these organizations are given access to the Catalyst program, that means SoftLayer's Catalyst customer base is growing pretty phenomenally as well.

What I actually like most about how we help startups is the mentorship and office hours we provide participating companies as well. SoftLayer was founded by ten guys in a living room in 2005, and we've got hundreds of millions of dollars in annual revenue as of 2012. That success is what the SoftLayer team is excited to share insights about.

Hustling is a major part of startup culture, so it's only fitting that I feel like I had to hustle through this blog to get all of my thoughts down. Given that SoftLayer EMEA is a bit of a startup itself, I'm happy to be practicing what we preach. If you'd like more information about Catalyst or you want to apply, please feel free to hit me up: esampson@softlayer.com

All of these things require countless hours to implement. There's development to be done, as well as testing, building, re-testing, documenting, and then some more testing. These things can stack up on you pretty fast if you're not giving them your full attention.

In this 100mph lifestyle, I have found that there is one friend that I can count on to never let me down. My friend will always be there when I need him to get me through the hard times.

That friend is caffeine.

In previous blogs we've seen how dependant our Sales team is on their caffeine fix, and it's no different for the Support team. However, we're much more versatile with our means of intake, and it's important to keep a well stocked fridge to keep everyone happy. Nothing can ruin your morning faster than coming to work to find that the supply of caffeine has been depleted overnight. The vast emptiness of the refrigerator echoes your cries of despair, and your mind scrabbles for a contingency plan. Wasn't there a 7-11 close by? Does Starbucks deliver?

There are as many methods of caffeine delivery as there are species of beetle, but here are some of our favorite ways to curb the insanity:

Monster – The undisputed king of the castle. Monsters disappear faster than we can chill them, and it doesn't matter what flavor we've got.

Upshot – These little guys will pick you up and shake you, and in a serious way. They've got a lot of kick for being as small as they are, which means that you can down 3 or 4 of them without knowing what you've just done to yourself. Plus, they're easy to hide from your caffeine deprived co-workers when they're on the hunt.

Coffee – Believe it or not, we're not big coffee drinkers in the Support department. Still, there's nothing quite like a hot cup of joe to get you going.

Soda – We keep a well stocked supply of various kinds of sodas for when we're all out of serious caffeine. They're usually the last to go, but they get the job done.

Caffeine has helped me through so many late nights and pressing deadlines that I can't even look at it as a vice anymore. It's evolved from a crutch to an extra set of legs.