"IT"

Make it easy for authors to focus on content, not on validation. An enhanced Quick Element Toolbar makes it simple to automatically identify the next valid location for content, to quickly insert a table, figure, footnote, or any other structured content in an instant, and to do it all within a valid structural context.

Make it easy for authors to focus on content, not on validation. An enhanced Quick Element Toolbar makes it simple to automatically identify the next valid location for content, to quickly insert a table, figure, footnote, or any other structured content in an instant, and to do it all within a valid structural context.

Make it easy for authors to focus on content, not on validation. An enhanced Quick Element Toolbar makes it simple to automatically identify the next valid location for content, to quickly insert a table, figure, footnote, or any other structured content in an instant, and to do it all within a valid structural context.

AEG keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy.

Saint-Gobain offers construction products to individuals and pros virtually everywhere—even for projects in space. So when it came to building its own digital environment, the company turned to the best tools available to create campaigns, offers, and experiences that reach its customers, helping Saint-Gobain double conversion.

The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.

ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.

With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.

To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns.
STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”

Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.

Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.

For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.

With the rise of big data, real-time behavioural information and always-on marketing, its challenging to get the balance right. This session peeks at Adobe’s marketing organisation and allows you to find out more about how we’ve risen to these challenges.

Search engine marketing success in retail now requires a multitude of skills, technologies and processes to perform at scale. Join our retail panel as they reveal their secrets to getting this right at every step of the way towards profitable campaigns.

Adobe Students ‘Office Hours’ presents a LIVE Q&A with Andrea Sabia, HR Manager for Viacom’s College Relations division. 'Office Hours' connects students who are making it with Creative Cloud to industry leaders that have made it for real-time advice, inspiration and creative collaborations.
In this video, we’re connecting students with the gatekeeper to the legendary halls of Viacom. As HR manager, Andrea Sabia is responsible for recruiting, interviewing and placing student interns throughout Viacom's brands. Viacom is a global entertainment powerhouse connecting brands such as MTV, Nickelodeon and Comedy Central with audiences across television, online, games, mobile and so much more. Apply for your own Viacom internship here: http://bit.ly/1nBu6oe

Adobe Students ‘Office Hours’ presents a LIVE collaboration with Michael Canty and his mentor, Antonio Borja (Creative Director at General Motors). 'Office Hours' connects students who are making it with Creative Cloud to industry leaders that have made it for real-time advice, inspiration and creative collaborations.
In this video, we're hosting the first 'Office Hours' of 2014 with a collaborative twist. Michael Canty is a car designer that dreams of making cars for future-forward people using cutting-edge technology and innovative designs. Through the power of collaboration, Michael & Antonio will take us through the creative process of bringing the car-of-tomorrow to life. Check out Michael’s futuristic designs here: https://www.behance.net/michaelcantydesign

Adobe Students ‘Office Hours’ presents Visual Effects Artist: Mark Holthusen. 'Office Hours' is about connecting students with experts in the fields of design, photography, video and web development to provide real time advice and inspiration to Make it with Creative Cloud. Coming off of three successful Live Q&A sessions, Adobe Students is pleased to announce it's fourth installment with San Francisco-based Photographer Mark Holthusen.
Mark is a renaissance man, famous for choreographing virtual sets that create a dreamlike theatrical experience. In this video, he’s in the spotlight and answering your questions about the art of visual storytelling. Check out some of his work for inspiration here: http://www.markholthusen.com/

As part of our 'Make It With Creative Cloud' campaign, William Marler, a student at Birmingham City University, explains how Creative Cloud is helping him to realise his dreams of becoming a professional animator.
Visit www.adobe.com/go/williammadethis to find out more about the #madethis campaign and #CreativeCloud.

London-based student, Marina Viktorsson, from Central Saint Martins, tells us just how Creative Cloud is helping to fuel her passion for graphic design. Marina is one of three students featuring in our 'Make It With Creative Cloud' campaign.
Visit www.adobe.com/go/marinamadethis to find out more about the #madethis campaign and #CreativeCloud.

Scriptorium's Sarah O'Keefe discusses why it is so important that we step back from the "way we always used to do it" to create content, and re-examine our mission-critical goals to define a strategy. Sarah makes it clear why we all have to think beyond just publishing to print and delivering content in English for a domestic audience.

Consumers demand more of brands. How do brands then communicate and produce content to attract and retain customers? Gone are annual reviews of marketing collateral and websites. Brands must react to market conditions, reflect current trends and capture current market trends on the spot as they are evolving. Brands must produce content that grabs customers in the moment. Can brands learn from an industry which has a history of producing fresh content, daily weekly or monthly? Is responsive content a reality for brands?

When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.

Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.

For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.

In this STC/Adobe interview, Sara O'Keefe maintains that your search for a solution should not start with a focus on what tools to select for authoring. You starting point should be determining what type of relevant, business-critical content you need to deliver. Do you need to deliver high quality PDF? Can your users be happy with web and mobile access only? Will your content require a certain type of metadata? How will you manage your content? Once you have answered these questions, then you can qualify and determine which authoring tools will best suit your needs.

Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.

SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.

Many RoboHelp users are accustomed to the icons for creating a bulleted or numbered list, but haven't noticed the icon for multi-level lists. This very brief video shows just how easy it is to make several types of nested lists, with or without numbers. Go ahead and try it: you can do it too!

Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.

Honda Europe saves time and money by eliminating duplicated work through its centralized social media platform. But localized control still lets individual markets target and personalize experiences to meet the unique needs of their customers.

Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.

Consumers expect—and want—highly relevant digital experiences, but many are suspicious of being targeted because they've encountered poor experiences before. Marketers are challenged to offer compelling and relevant content that provides customer experience satisfaction while meeting key business objectives. Learn how you can utilise your consumer and performance data to deliver tailored, personalised experiences that resonate with your visitors and drive conversion.

Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.

Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.

Learn how Hotels.com, a leading provider of hotel accommodations worldwide, is using Adobe Media Optimizer for Social to improve engagement with its customers through Facebook, optimizing social advertising spend.

See how easy it is to create a new, custom TOC in RoboHelp. This product lets you have multiple TOCs to customize navigation for different audiences you publish Help for via Single Source layout. One set of source files can have different TOCs associated with specific types of output. It's easy and YOU can do it too!

Admosis Media uses real-time, comprehensive feedback from Adobe Social and Adobe Media Optimizer for social advertising solutions within Adobe Marketing Cloud to improve its clients’ social marketing performance. One client increased social ad impressions 4,000%. For another client, Admosis cut the cost to acquire new fans by 400% and boosted daily wall post activity by 3,000%. Learn how else Admosis uses Adobe solutions to optimize social ad spending by watching this video.

In this STC Summit interview, Andrea Ames covers how we need to overcome some of the old ways of thinking. Especially in the areas of information architecture. Need to design our information for a more "context-less" experience. Customer contribution diminishes our control over content.

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

Listen in on an interview with David Simons, one of the original creators of After Effects, and Steve Forde, After Effect's product manager. They will take you on a trip down memory lane on the thoughts behind After Effects and what its impact has been on the industry.

Learn about Adobe Paper Textures Pro, a panel for Photoshop CS6 that makes it easy to add special effects to your images. This Pro version of the panel is exclusively for Adobe Creative Cloud paid subscribers. It's our little way of saying thanks! In this video Russell Brown shows you how to make the most of this great free product and get creative with your images.

You've probably heard of Creative Cloud. You might even be using it! But do you know the best ways to harness its potential? Watch local industry leading creative professionals and Adobe evangelists and learn tips, tricks and amazing workflows across Adobe's products.

Sotheby's International Realty, a global luxury real estate network, used Adobe Digital Publishing Suite to create its engaging marketing app that reaches real estate intenders worldwide. The iPad app highlights the extensive ways that properties in the Sotheby's International Realty network are marketed. This app is distributed privately, meaning it is only available to its members, outside the mobile app marketplace.

Julieanne Kost the Adobe PS Evangelist will show pro photographers how to use DPS SE to create beautiful portfolios and apps. She demos the capabilities that make it easier than ever to express yourself with the Creative Cloud and your iPad.

Would you like to set up an internal server to house your Adobe CS updates ? Do you need a way to have updates applied to the client where a non administrative account is being used ?
This video shows you how to set up an internal Adobe Update server by using AUSST. It also covers the Remote Update Manager tool aka RUM, which allows you to remotely invoke the Adobe Updater on a client.

he Adobe Exchange panel for CS6 is a new way to discover and install plug-ins, extensions and other content for Creative Suite products available from www.adobeexchnage.com. In this video you'll see where to access the panel and how to use it.

FrameMaker 11 has improved productivity in many areas, but a favorite with veteran users is the restoration of reliable keyboard shortcuts for paragraph and character formatting, conditional text control, as well as insertion, wrapping and changing XML elements. Watch how simple keyboard shortcuts can allow you to swiftly shape your document without leaving the text you are authoring

National Geographic uses Adobe Digital Publishing Suite to build its interactive tablet publication. By leveraging the InDesign workflow, National Geographic can maintain the captivating design of its publication and use innovative storytelling to bring cutting edge science to its audience in an engaging way. Check out this demo of some cool features of their app: buttons and slideshows illustrate the view from Everest within the context of a map, image sequence is used for educational animations, and HTML overlays allow them to feed current content into the app.

CS6 software requires activation and Adobe ID login. By packaging CS6 with AAMEE 3.0 before deployment, only the IT Admins needs to complete a one-time package activation and Adobe ID login, individual users of the
software do not. Learn about these new requirements and how to help your
enterprise customers through this new process by using the free AAMEE
tool. AAMEE also gives you advanced package configuration and updat options.

Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. Watch the video to see how it uses interactive features in Digital Publishing Suite to create a great shopping experience.

Learn how to customize a PDF Portfolio to visually align it with your personal brand and create a comprehensive suite of branded materials to showcase the work that you have done. Utilize the example assets to follow along with this tutorial and customize your own PDF Portfolio.

Learn how to spread the word about your web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing. Utilize the example web portfolio assets to finish and publish your own web portfolio.

Roland is a leading music equipment company that has created an engaging digital publication for its readers. It brings the sound of its equipment to life in the Roland Users Group app, which is distributed internationally in several languages. Using interactive overlays in Digital Publishing Suite, Roland lets readers sample the equipment before heading into the shop.

In this video, Managing Editor Julie Campagna interviews Paul Gubbay, VP of engineering at Adobe, to get perspective on HTML5: Is it ready for primetime? Who's using it why? And how is the Dreamweaver team supporting users who are eager to explore HTML5 today?

Drawing upon his experience writing books,
doing video tutorials for Layersmagazine.com and CommunityMX, as well as writing a variety of
tutorials for the Adobe Dev Centers and other online publications, Tom Green will show you a
variety of tips and techniques for writing and recording tutorials or lessons.

Shellie Hall explores typography using InDesign, touching on topics such as type styles, characters, glyphs, and architecture. This tutorial is part of the InDesign CS3: Document Creation Workflow Course at xTrain.