Special discounts will be offered to clients trading in their old card printers* for either the Datacard SP35 or SP55 desktop printers, starting from today. This offer by Databac Group Ltd, specialist provider of identification solutions, brings savings of up to 300 and is part of an aggressive drive to boost sales of Datacard SP series printers in the new year. Databac is able to enhance the proposition by including, free of charge, the new entry-level version of its Dataimage photo ID software suite - Dataimage Lite - to provide a highly-competitive desktop card design and printing station.

Also launched today, Dataimage Lite will be supplied with every printer shipped by Databac, allowing users to start printing and encoding cards straight away. Dataimage Lite features a card design module and user-customisable fields, with an easy upgrade path to the fully-featured Dataimage Professional, Premium (mobile) and Visitor editions.

These editions of the popular 32-bit Windows-based software suite include such advanced features as an internal database, external ODBC connectivity, mobile laptop capture and database replication, visitor tracking, automatic visitor logging, reporting and even biometric verification.

Running in tandem with the card printer trade-in offer, a 30 per cent discount will be extended to purchases of Dataimage Professional software, if bought with a new Datacard SP printer.

Databac managing director Charles Balcomb commented: "The Datacard SP series topped our card printer sales during the year 2004. Their excellent price / performance, combined with a two-year warranty on the printer as well the printhead, makes SP printers a highly-attractive solution for desktop card personalisation. When used with our Dataimage software - and I include our new Lite version - professional results are virtually guaranteed."

The Datacard SP35 (single-sided) and SP55 (double-sided) are stylish desktop printers which produce professional results. Ideal for small- to medium-sized companies, they are easy to use, very cost-effective and fast, with speeds of up to 120 full-colour single-sided cards per hour.

As a card manufacturer, Databac is also able to provide printable cards incorporating one or more reading technologies (smartchip, magstripe, proximity), allowing them to be used with automated systems such as access control, time and attendance, loyalty or vending.

Databac Group is an official reseller and approved service centre for Datacard, Fargo, Zebra and other leading card printer manufacturers.

The card printer trade-in and Dataimage Professional discount offers expire on 30 March 2005. Dataimage Lite will remain free of charge with any card printer purchase.

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