What Happens When You Replace the Women In Ads With Men?

Commercials tend to show women in provocative poses no matter what product is being sold. What happens when you recreate them with men?

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What do you think? Do you think that sex appeal looks different when you turn it around? Is it all the same to you? Do you think men look hot or ridiculous in the sexy poses? And is this any way to sell a food product?

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100 Comments on "What Happens When You Replace the Women In Ads With Men?"

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Nope

2 years 9 months ago

The girl should have been actually ugly. The guy should have been in speedos. We need ads like this to be made so finally people will wake up to the ridiculous objectiction of women going on around us every single day.

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Andrew Timm

2 years 11 months ago

I had seen none of these adverts before and found both equally hilarious, the girls facial reactions in the dorritos ad were especially well done. But yes the godaddy advert parody failed by fulfilling the general if she took glasses off and had a makeover hollywood dream would have been on level pegging looks wise with the male. Did Buzzfeed not have any, less than stellar lookers on staff that day? Finally if i were the burger company i would have had some of the burger sauce drip onto the model’s body and had her wipe it off and lick… Read more »

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Brickbook

2 years 11 months ago

WHY ISN’T THIS A THING
I WANT TO SEE THIS FOR REALSIES

side note: The cheese from those Doritos is never coming out of that bed spread :c

Doritos on nude people is never sexy nor does it make me want doritos. Those little bastards are sharp and sitting on one sounds fucking horrible. I found the ‘nerdy girl’ much more sexy than the supposed ‘hot girl’ in the godaddy ad, and am jealous the gentleman got to kiss her. The Hardee’s one is dumb no matter who is doing it. It doesn’t make me hungry, doesn’t make me feel sexy. I was more interested in sitting on the beach far away from these idiots treating their meal like some orgy. Seriously, that’s a GORGEOUS beach. Seeing ALL… Read more »

I dont see anything wrong with this video. None of the latter video seem ridiculous to me. I enjoyed the male commercial just as much as I enjoyed females. Whoever made this video is trying to create a complicated scenario where there isnt any. Trash.

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PandaMama

3 years 2 months ago

I’m female. Even I prefer the ads, even though they’ve been “sexualized,” that have the women in them. Why? The female body is simply a beautiful work of art. But so is a man’s…yet they did NOT use a guy as hot and toned..and as REVEALED…as she was. In fact he didn’t really look like he was trying that hard to look sexy. So it’s an apples to oranges comparison, really. Remember, I’m not advocating using sex in marketing…but you know what? Sex sells, so that’s the way it is. Try again using a hot, toned, sexy guy wearing a… Read more »

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Suzana Alves

2 years 11 months ago

Exaclty, everything you said.
Call Jason Wimberly for the commercials and we will see what a true sexy male looks and acts like.

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Drew

3 years 2 months ago

Well I found the role reversal quite hot. I mean it is time that they use more men and sexually objectify them. I am sure it sells just like women’s now!

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Stacy

3 years 2 months ago

Okay, in NO WAY are men as objectified as women, especially in commercials and ads….. BUT I will say I would love to see more commercials with hot men in them!

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Anonymous

3 years 3 months ago

Hey, I thought that the Doritos ad worked very well, although I suppose if it was actually done, that the sports game would be replaced by a marathon of Say Yes to the Dress or something. The GoDaddy commercial was not done right, the girl was not unattractive, at least not to the same degree as the original man was. The Hardee’s commercial was hilarious. I think it would actually work on a comedy level, but not a sex appeal one. The original Hardee’s ad was very disburbing, but then again, most Hardee’s ads I can think if are disturbing… Read more »

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Kyle

3 years 3 months ago

Yes the sex appeal is still the same. Men look just as hot (or as ridiculous) as the women. And yeah, it is a way to sell food products.

Because by the end of the day, men are just as objectified as women in advertising. It’s just that not as many people are making a fuss about it.

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Suzana Alves

2 years 11 months ago

The men are not as hot as the women there. They also do not to act as sexy.
Men are NOT as sexually objectified as women in advertising (or mostly everywhere else in the media). Not at all. But I believe men can be hot and sexy and should have 50% of the part. In fact, many men are complaining they can’t be portrayed like that when they WANT to, or are payed much less for the very same job.

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Nimbus

3 years 3 months ago

Funny thing I noticed: In the Carl’s Jr commercial, the “role reversal” filmmakers couldn’t make the sandwich look nearly as good as the one in the actual commercial. It goes to show how much fakery goes into fast food commercials.

I’m not entirely sure why I noticed that.

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Dominic

3 years 3 months ago

Ha, what was so bad about the role reversal? Except for the acting…

As a guy, I’d love to look like the guy in the last ad and I didn’t find any confronting in the least, but the acting in the first 2 role reversals was cheesy not sexy like the original. Seriously they should make ads like that.

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Lindsay

3 years 3 months ago

From where I stand, seeing men like this is SEXY! Bring it on!

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jeremi

3 years 3 months ago

Not ridiculous at all, it works absolutely great with the guys too (for a nbr of us at least), although I agree the guy in the last one should have been wearing speedos (guess we’ll blame it on American prudishness)

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Sigma

3 years 3 months ago

OK well that was terribly done. I understand you don’t have the equipment or skills to make professional add but still. The guy on the beach should have been wearing Speedos not board shorts, the ‘geeky’ girl was just a good looking girl wearing glasses and none of the actors where taking it seriously. If you fixed those mistakes I’d see no problem with reversing the roles and that guy covers in Doritos looks just as sexy as the chick, I’d be more than happy to see either.

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Anonymous

3 years 2 months ago

I agree. There’s nothing wrong with a sexy guy in a commercial. But a sexy guy isn’t a reverse of a sexy girl. And yes, the people in the ads weren’t cast, costumed, or directed seriously.

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Anonymous

3 years 2 months ago

If you look at history, STD’S and teenage pregnancies have exponentially exploded with the promotion of “safe sex” and contraceptives. Biologically speaking you could say we were “born to make babies and populate the earth” but not without using the intellects we are also born with. Babies without a stable family won’t have as good and stable an upbringing, and societies, which depend on stable and healthy family units to thrive, won’t stand a chance. Just like anything else, sex needs to be properly balanced, and it would be foolish to neglect this. Perhaps some parents mistakenly imbue sex with… Read more »

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Nope

2 years 9 months ago

Stop spamming.

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JRG

3 years 2 months ago

“Over-exposure” to sex and “sexy things” should really be defined as the degrading of sexual dignity. It teaches that sex is something that’s NOT special, unique, awe-inspiring, fulfilling, and integral to the innermost part of the human person. There is evidence to show the harmful effects on children who become sexually active at younger and younger ages. People deserve better than this. This is just me but… sex never changed anything about me. You seem to think that sex is something that changes a person- who they are. This is where the concept of ‘virginity’ comes from. Virginity, the ‘purity’… Read more »

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ABL

3 years 3 months ago

People are so brain washed they cannot even understand the basic concept of over sexualization of anything. It has gotten so terrible that they are even losing the understanding of why it is bad for small children, let alone a civilization in general. A healthy balance in food and exercise they grasp. Too much loud music damaging their hearing they grasp. They seem to understand everything about proper amounts until it comes their brains. For them there is no such thing as too much exposure to sex and violence. No wonder the entire USA has turned into a nation packed… Read more »

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Allie

3 years 3 months ago

I understand the over exposure to violence being a concern, but people don’t grow up to be violent psychos because of a TV show or movie or video games. They see it at home, they learn it from their parents, and the original psycho wiring needs to be there. I watch plenty of violent things and always have, and I am not the least bit violent of a person or ever hurt anyone because I was raised that violence was wrong. I don’t agree with the over exposure to sex & “sexy” things because sex is biological, it is healthy,… Read more »

If you look at history, STD’S and teenage pregnancies have exponentially exploded with the promotion of “safe sex” and contraceptives. Biologically speaking you could say we were “born to make babies and populate the earth” but not without using the intellects we are also born with. Babies without a stable family won’t have as good and stable an upbringing, and societies, which depend on stable and healthy family units to thrive, won’t stand a chance. Just like anything else, sex needs to be properly balanced, and it would be foolish to neglect this. Perhaps some parents mistakenly imbue sex with… Read more »

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Therese

3 years 2 months ago

If you look at history, the occurrence of STD’S and teenage pregnancies have exponentially exploded with the promotion of “safe sex” and contraceptives. Biologically speaking you could say we were “born to make babies and populate the earth” but not without using the intellects we are also born with. Babies without a stable family won’t have as good and stable an upbringing, and societies, which depend on stable and healthy family units to thrive, won’t stand a chance. Just like anything else, sex needs to be properly balanced, and it would be foolish to neglect this. Perhaps some parents mistakenly… Read more »

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Anon

3 years 27 days ago

One STDs: we simply don’t have the numbers. Diagnosis and reporting are necessary for statistical analysis and accurate numbers are more recent than the safe-sex culture. We can draw very little in the way of conclusions from the history of STDs: there was enough unprotected and promiscuous sex for them to survive. On teenage pregnancies, someone made this statistic up. Roman law set the minimum age of a bride at 12, with consent from the father (this consent was not required at the age 25 in the latter portion of this era). In the twelfth century, the Christian church had… Read more »

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Santin

3 years 3 months ago

My thoughts, exactly… No one ever thinks for themselves anymore and even if the truth is put out in front of them they can’t comprehend it or they ignore it…

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alan ward

3 years 4 months ago

i had a little problem with the go daddy one. putting a pair of glasses on an attractive woman does not suddenly make her unattractive. you fell prey to the very thing you were trying to spoof. instead of going with a splotchy faced overweight woman with bad hair you put nerd glasses on a model type.

Get out of fantasy, Welcome to the real world, and then see that In various Ads, Movies etc – when guy is kicked in nuts is passed as humour, Suggestion on “Penis cutting” is passed as humour , Slapping of Males by females is passed as humour — just try to do the same with gender reversed. And then think that which activity of this society and Ad industry is more sexist .

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Josh K.

2 years 11 months ago

YOU should get out of you fantasy world and see that both genders are suffering degradation. YOU should stop seeing women talking about the things that hurt them as just complaining, whining and crying; they have VERY good reasons to talk about it. Have respect for women and stop seeing things as a gender war. “when guy is kicked in nuts is passed as humour” True. Physical violence against men is usually a lot more accepted by society. Violence against women is accepted, but usually in a way to bring the heroes to save them in the end. Still violence… Read more »

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Erin

3 years 4 months ago

Truth, I understand your concern regarding the jokes that are made about men’s bodies and the violence. I don’t think being kicked in the nuts is funny. I cring at comments about a penis being cutt off and I speak up with my friends and my Mom even when they say unfair things about men. I’m not perfect but I try to think and challenge the things I see and hear. But you are simply inaccurate that women do not suffer largely at the hands of degrading advertising. I impore you to do your own research on this subjects and… Read more »

The biggest single reason why there is a disparity in these advertisements is because it’s an innate difference of psychology between men and women: that is when it comes to courtship behavior we are like birds but we swap the “plumage rules” (it’s how we get around not having a mating season, unlike most mammals). Women care more about their looks than men and it’s been scientifically proven that a women’s clothing choices change when she’s ovulating. Men are more inclined than women on the corresponding “looking” side of the equation. Advertisers hijack this to snare the attention of male… Read more »

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Josh K.

2 years 11 months ago

Innate? Just go and research about cultures that do not see bodies as something “sexy” and you will see that is all cultural. In fact, like Cybil noted, it is still women who will look at the physical attributes of the men to choose their mate, as most females of almost all mammal species do.

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Cybil

3 years 4 months ago

“Women care more about their looks than men” – Cultural. In all nature, it is females that look for the male physicality. “Women care more about their looks than men and it’s been scientifically proven that a women’s clothing choices change when she’s ovulating” – Does it change for women in Tribal societies as well? Oh yes, in fact, in many tribal societies it is still men that need to make themselves physically attractive to find a mate. “Men are more inclined than women on the corresponding “looking” side of the equation” – Also cultural and changing drastically right at… Read more »

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Joe

3 years 4 months ago

I see those ads as a unoriginal way to grab buyer’s attention for “doing something different or revolutionary”.
They do look totally ridiculous and Im sure that was the purpose: to make it ridiculous so people watch and comment.
The important thing is to sell so advertisers would resort to ridiculous and unnatural stuff as long as they sell more.
Next thing they will use gay and/or lesbian models to sell you Doritos or Ruffles or whatever…

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truth001

3 years 4 months ago

such a poorly thought out article. Male body is also sold sexually in Ads. There are lots of ads with tonedup and oiled male muscles being focussed on sensually and sexuality, and female readers go gaga over them. (Very important:) http://imgur.com/PYcmDNL http://imgur.com/AaK4j8i this poster with toned up muscles had hell lot of women going gaga over it for sexiness of the male body. why the advertisement of selling dishwash has a toned up muscleman http://imgur.com/SyacLwT man toned up muscles are different kind of sexual image http://imgur.com/FMhaURf ==================== (Very important:) In the above article, you have replaced men with women ,… Read more »

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Querida

2 years 9 months ago

The male body is used much, but much less frequently than the female body in a sexual way. In ads or media in general. And the concepts are much different as well. Men or women selling fitness products are an exception, of course they should show their bodies. Men and women showing muscles as a power quality also do not count. And that is funny, you believe standing there like an idiot flexing your muscle is acting sexy. It is not. In fact, EVEN MUSCLE WOMEN can and do pose sensually when trying to portray sexuality/sensuality, like that for example:… Read more »

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Cybil

3 years 4 months ago

The fact is that is is too much less likely. The male body is not explored as much as the female body.
I don’t think they look akward, though. I believe sensuality is great for both men and women – and you and many other people call it “feminine” (as in for females) because it has been used only by women in such a long time now. It is just that the males used aren’t as attractive as the female ones.

This creeped me out because the guys mimicked the women’s moves … didn’t look natural at all.

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Suzana Alves

2 years 11 months ago

It doesn’t look natural because, in fact, that is not “natural” for these men – the men are not on the same professional level and the mimicked videos were not professionally recorded.
The moves are sensual and sexy, though, for both women and men. The guys just could not deliver.

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jeremi

3 years 3 months ago

looked perfectly fine with me – get over it 🙂

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Steve

3 years 4 months ago

If you want to make a good comparison by swapping genders, then you have to isolate gender as a variable and keep everything else the same. So, if you replace a photogenic woman with a man, he needs to be photogenic as well. He should be in good shape, airbrushed, photoshopped, made-up, and a genetic anomaly just like most women portrayed in ads. In these examples, you’re switching gender as well as attractiveness. What’s the point of replacing female models with everyday dudes? If you really want to shock men, replace the magazine photo of the beautiful woman with the… Read more »

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Erin

3 years 4 months ago

Steve, I could not agree with you more and you said it so beautifully. While I thought the men in the ads where socially attractive, they were not held to the same requirements the female models/actresses where. The woman who portrayed the female nerd was actually quite beautiful in comparison to the male nerd. The fact that we think that those women and men in the ads are comparable tells us something very telling about our perception of beauty when it comes to both men and women and the harsher judges we are of women. Also, you can not have… Read more »