*These playlists appear to be an effort to help make Spotify an even more social experience and engage interest around its version of an activity feel. On the flip side, however, will this lead to people ‘filtering’ what they listen to, to sound/look cool in front of their mates, just as they do on the likes of Instagram?*

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Consumers created Burger King’s newest Whopper in Instagram Stories

Spanish Burger King used Instagram Stories’ polling feature to allow customers to build their own Whoppers — and then get promo codes and actually redeem them.

*Clearly, Instagram Stories are a powerful way for brands to engage with customers – 80% of the account’s followers interacted with the Story. Whilst successful, this campaign highlights the limitations of using Stories for brands: they are only served to those that follow the account, and they cannot be monetised.*

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Lost? Google Maps will use AR to show you the way

When using Google Maps to find a location that you’re walking to, you’ll see an AR overlay with specific directions on which way to go and information on exactly what’s around you, reimagining walking navigation.

*This is arguably one of the first truly indispensable real-world applications of the technology. One key limitation, however, is that due to its heavy reliance on visuals it cannot be used for driving. *