At which point I say: 'Pish', and possibly even 'Rubbish, you fools'. For in my part of the capitalist universe, selling something this week for more than you can sell it next is regarded as a success. But given that everyone tells us that the Facebook flotation has indeed been a failure it's worth running through the reasons why it isn't.

There are a number of possible reasons why a company might float. The most obvious being that they'd like to get some money – INTO the firm that is – sell some new shares in the company and nicely boost the amount of capital which is available to it. This could be because the firm wishes to develop further, invest in current or new lines of business. It is equally possible that the major shareholder wants to cash in a bit and go buy that Gulfstream. Might be that other original investors would like to get out. How and whether firms float onto a public market are driven by which of these reasons are most important.

Reasons to be cheerful

However, with Facebook, none of these reasons really have much force.

The company didn't actually need more capital; there was already a market where the founder and other shareholders could cash out. The actual definite reason for the float was that they were at risk of breaching a strange and particular little US rule. They were going above 500 shareholders. That's actual "outside shareholders", not just option grantees or staff with stock, and in kicks an SEC rule that burdens such a company with all of the disclosure and reporting requirements of a fully public company. So, if you've got to bear the costs anyway, you might as well get whatever benefits there are. And that's really what pulled the trigger in that IPO: going over 500 outside shareholders.

As to raising money for the company, yes, Facebook itself, the company, did sell some shares in the flotation. Just about enough to cover the tax bill on the options that the company had granted to employees and the like.

But if it wasn't a public company, then how come there was indeed a market on which insiders could unload their stock? That's a place called “SecondMarket”. It specialises in offering some sort of liquidity for shares in companies that are a little past their VC stage but not quite ready for the big time markets as yet.

You have to be one of the big boys – a “sophisticated investor” – to be allowed to go and buy on there, but the various insiders in the company – Zuck and Thiel and all the rest – could indeed, if they so wished, sell some of their stock there. And this is indeed what many of those insiders did in some part, which is exactly why the company was roaring through the 500 outside shareholders mark and thus faced the costs of being a public company without the benefits.

The existence of this not very liquid but extant market does bring us to a cheery tale about Eduardo Saverin.

Saverin's the guy who stumped up $30,000 in the early days to get the company going and has ended up with several billion's worth (a number that is still shrinking!) of stock. Saverin decided to renounce his US citizenship back last autumn and one of the things that does is triggers a tax event. The IRS calculates your tax bill as if at that date you have sold everything you own, crystallising all of your capital gains. You then pay the normal rates on whatever those are.

There was a certain furore when this became public knowledge just before the float: people shouting that he was trying to get out of his taxes. But as it actually happens, the price of Facebook on that SecondMarket back last fall was about the same as the price at which it IPO'd. In fact, it was significantly above the price today: so Saverin has, most enjoyably, crystallised his tax bill at some vast number above what it would be if he left or sold now. And no, he can't get any of that back. My last back-of-the-envelope calculation was that he'd overpaid by $100m or so.

So the insiders could sell at a reasonable valuation already, it was really only that SEC rule that led to the IPO. But what about the financial needs of the company? Picking up some great chunk of capital?

Well, they didn't do that either, because they didn't really need it. They are cash flow positive and have been for some time. They bring in more each year than it costs them to operate, so they're generating their own money for capital investment. They did have to cover those tax bills on options and share grants, but why raise more capital than that? All you're doing there is diluting the shareholdings of the insiders for money that the company doesn't need.

Acquisitions? Facebook? Really?

Which brings us to the final possible reason why they might want to float the company. To have a liquid currency, as opposed to one restricted by that 500 rule, with which to go buy other companies. But we're not really seeing much evidence of that, are we? Instagram, sure, but other than that they're not exactly printing stock to snap up other players, are they?

Which brings us back to the general view in the financial markets.

Facebook just didn't have any great or convincing reason to go public other than that SEC rule. They didn't particularly want more capital, or more liquid currency and insiders were already able to sell. So it really just was those regulations that led them to it. Which is one reason why there's not been much excitement about the stock from said financial markets. Facebook became public very much as the reluctant bride and that's never something that creates a great deal of excitement.

But what about...

As to whether the flotation was successful, well, from the point of view of those who bought it: obviously not. But from the point of view of the company, the sellers, it was just great. They sold, in good capitalist fashion, for a better price then than they were going to get a week later or any time since.

There are problems with having a low share price, sure.

For example, you might want to issue more stock to increase your capital, perhaps you're running out of money? But as above, they're cash generative so that's not a problem.

You might want to issue more stock to buy other companies: but again, that doesn't seem to be what they want to do either.

The third one is that you're paying your people partly in stock and you want to be able to motivate them. But a low stock price helps not hinders there. Everyone getting issued restricted stock or options is getting them at the current low low prices. Everyone can see that there's more potential upside from a low share price than a high one. Yes, of course, those who got the stock at last year's higher price are pretty pissed but they're already committed to the company.

The end of this story is that Facebook's IPO simply hasn't been a failure. It does depend upon the specifics of the company's situation, yes. They're cash generative and need no more capital. They don't seem to be trying to buy up everyone else. A low stock price just doesn't bother them that much.

And they did manage to get away what they did sell at twice the price or more of today. This is, in that red-in-tooth-and-claw way of capitalism, regarded as a success, not a failure. ®