Social media is a collective term used to describe a
variety of online platforms that allow users to interact as
well as create and share online content. Sites like Facebook,
Twitter, YouTube, LinkedIn, Google +, Digg etc, as well as
millions of blogs and forums, are all constantly buzzing
with user generated content and interaction – and it’s time
your business became the topic of choice.

If you aren’t using social media yet,
you’re missing out on a vast, untapped potential customers.
Today almost everyone is socially connected online –
Facebook has more than a billion active users and Twitter
has almost 400 million. Professional social media services
give you the tools needed to establish yourself in the
centre of your target market – show people the faces behind
the brand and inject a real personality into an otherwise
faceless business.

Our social media department is dedicated
to setting up and maintaining your social channels in order
to generate more leads and sales, grow brand awareness and
most importantly, communicate with your target audience on
their favorite online platform.

Social Media Advise

Customer Acquisition: One of the most
important aspects of using social media as a marketing
platform is the fact that you are able to access a massive
market that would otherwise be inaccessible through
traditional media (unless equally insane amounts of money
are spent). Social media makes connecting with customers
easy.

Brand Awareness: For a fraction of the
cost of traditional branding methods, social media has the
ability to spread your message faster and further than was
ever possible before. Using one or many social media
platforms allows you to speak to a larger audience and, more
importantly, target the ideal one.

Targeted Marketing: Who are you speaking
to? Our social media strategies can help you identify and
target people that are part of your ideal demographic. Age,
gender, income, location, interests and more can all be
mapped out to ensure that, when creating your marketing
message, you’re speaking to your ideal potential client.

Customer Retention: Build relationships
with potential customers and thoroughly engage existing
ones. Social media presents an ever growing opportunity to
communicate with people about the things that really
interest them, ensuring better relationships are built using
shared interests as a building block.

What Social Media
Marketing Can Do

Generate leads by increasing the flow
of traffic to your website, especially as your social
media campaign gains momentum.

Improve your customer support by
allowing you to respond quickly and efficiently to
queries, compliments or complaints using the online
platform of your choice.

Increase your credibility by
establishing your brand or business as an authority in
your field – clients are more likely to use the services
of a knowledgeable business.

Share your brand with a large target
audience by delivering your message, direct to their
inbox, on their favorite platform.

Improve SEO, as Google now takes
social media stats into account when ranking websites