About Today’s Guest, Peter Shankman:

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide.

Peter is the author of two books: Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (Wiley and Sons 2006) and Customer Service: New Rules for a Social-Enabled World (Que/Pearson, 2010) and a frequent keynote speaker and workshop presenter at conferences and tradeshows worldwide.

Peter sits on the advisory boards of several companies, including ScotteVest and Pixability, and is honored to sit on the NASA Civilian Advisory Council. He was appointed to his position by NASA Administrator Charles Bolden. He’s also an angel investor, specializing mostly in very early stage tech and social media companies.

Peter is frequently quoted in major media and trade publications, including The New York Times, The Wall Street Journal, The Los Angeles Times, The New York Daily News, The Associated Press, Reuters and USA Today.

Connect With Peter (and tell him you saw him on RISE!):

This Episode Of The Rise To The Top Is Exclusively Sponsored By HubSpot:

A free goodie for ya! At 2 PM EST on August 23rd, HubSpot’s Social Media Scientist Dan Zarella is teaching The Science Of Social Media 2011. Dan brings a super interesting perspective from the scientific end (i.e., “best times to post”) and you will learn a ton. Plus, it might break the Guinness Book Of World Records for the biggest webinar ever. Seriously. Sign up for free at HubSpot.com/RiseToTheTop.

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Reminders:

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Like it? Share it!

Blow

wow how freakin enlightening… if you wake up earlier you have more time… what an amazing conclusion… shitty video… truly pathetic… stupid fuckin jew bag

Love it. Critics say this stuff is too basic, but how many people actually do it? Even 15 minutes earlier has a impact on the rest of the day. But getting up around 5AM feels like being king of the world. Getting there but still fine tuning. Will try the beverage by the bed tip.

David Siteman Garland

Sean – Definitely. Sometimes the most obvious is often the most overlooked.

David! After I purchased CAOC I implemented everything I learned and had a $3,000 launch which was life changing. As uber excited as I was about that I soon scaled up to an $84,000 launch. Since then I’ve practiced the same CAOC system every time and now have six figure launches (just closed on a $614,000 launch!). How is that even possible?!?