If reports and studies are anything to go by, this phenomenon is the culmination of several factors. This includes everything from changing consumer demographics (read: millennials) to the rise of digital economies. “The industry has seen many changes over the years. Tastes and preferences are changing, and so are consumer habits. This has in turn caused a shift, and gaps are starting to form between brands and the audiences they want to reach,” notes Pablo Mauron, the Associate Publisher of Luxury Society.

It is with this in mind that Luxury Society launches its third Luxury Society Keynote conference in Shanghai. Titled Crossing the Chasm: Bridging Different Worlds, the 2017 edition of Luxury Society’s annual flagship conference focuses on the fissures that are forming between brands and their target clientele due to the changing times, and how marketers can work towards closing these gaps.

Speakers from top luxury brands like Four Seasons and Swarovski, as well as tech giants including Baidu, Alibaba, Tencent and Sina Weibo will offer their two cents on various topics ranging from targeting millennials to making use of creative technologies like augmented and virtual reality to reach an increasingly digitally savvy audience. “We are very excited for the third edition of the Luxury Society Keynote in Shanghai and are looking forward to an afternoon of sharing and mutual learning,” adds Mauron.

Here’s a sneak peek at some of the speakers and topics covered at this year’s keynote:

Reaching Luxury Consumers With Artificial Intelligence (AI)

By Charly Cai, Senior Key Account Director, Baidu

Building Awareness and Loyalty through WeChat

Elsa Wang, Head of Communications, SwarovskiAchieving Record Exposure Through Social Media: A Four Seasons Hotels & Resorts Case Study