…Norwegian Maarud (a potato chips manufacturer in Norway) recently launched a new line of chips. It’s prepared almost like they did in 1936, and the design on the bag is pretty sexy. Retro with a modern and minimalistic twist. As a bonus, the chips are super tasty too!

When it comes to package design I really enjoy the minimal approach. Is it necessary to fill the whole package with useless stuff, or is it enough to just write what’s actually inside the box? It sure looks prettier, I must say.