A 20 Year Anniversary – Bob and Wendy Back In Santa Fe

This January 1st marked the 2oth anniversary for Bob and Wendy. What began as a chance meeting at Larry Wilson’s Ranch in Santa Fe New Mexico turned into a lifelong passion for each other and their projects. This is one of those stories about how Keys started.

20 Years in a Snapshot

What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma. He fixes the problems!

Wendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy. Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why, they all still had some chemicals and Bob’s did not!

Functionality is paramount at Keys. Coming from Silicon Valley, to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He solved his girlfriends problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

All products solve problems and make people (and their pets) feel good

All products are free of man-made chemicals. Ergo Chemical-Free

All products use the highest quality whole natural ingredients

All products have the highest proportion of functional ingredients with no scrimping or compromises

All products are priced fairly well below chemical-laden pharmaceuticals because of the very high tech low overhead business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.

All products are natural whole ingredients

All products are Vegan

All products are Gluten-Free

All products are non-GMO

All products use organic or wild-crafted ingredients

Bob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!

You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob still refers to Wendy as his smoking hot girlfriend and she as her brainiac boyfriend. 20 years solving problems and making people feel good together with chemical-free skin health products.

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Testimonials

Mosquitoes No Match for Keys Zinc Jel

Mosquitoes Vs. Zinc Jel "With my last purchase, I bought your Zinc Jel. As someone who is allergic to mosquitoes, I am always on the lookout for something that will help stop me from scratching where it itches. Little did I know how handy the Zinc Jel would be when I moved. I was stung by a wasp for the very first time. Not only was I worried I might be allergic (I wasn't), but it really hurt. Fortunately I had just unpacked the items for my medicine cabinet. Zinc Jel is amazing. It immediately soothed the burning pain, and it also stopped the swelling and lightened the redness. Thank you for this fantastic product! I am so glad I purchased it and have been recommending it to others as a good thing to have on hand." Visit Zinc Jel on the Keys Store

Elizabeth

Natural and effective

I absolutely love this eye butter. I have very sensitive skin and the area around the eyes is even more sensitive! I was looking for a good and natural eye cream to diminish fine lines and nourish my skin. I finally found this eye cream. I wished I had found it many years ago. I've tried many products and have not been this satisfied. It makes the skin around my eyes look and feel 5 years younger. Given that I am this happy with this eye butter I am also going to buy other Keys products.

September 12, 2019 at 8:35am Melanoma is more common in men than women and among individuals of fair complexion. Unusual moles, exposure to natural sunlight or artificial sunlight (such as from tanning beds) over long periods, and health history can affect the risk of melanoma.

Most skincare contains parabens. These are biocides that keep bacteria from forming. Parabens also kill the skin's microbiome. Results are skin disorders that can mimic eczema, psoriasis, etc. Avoid them for clear skin. Get Natural. Bob https://t.co/vQU0rHl1kU