I have a hobby of collecting all the latest gadgets and have many interesting pen drives and memory cards. Recently, however, there was breakthrough news in the field of portable storage.

Improving the reliability and performance of solid state drives (SSDs) has always been the main aim of manufacturers, whether they are used in home computers, mobile phones, laptops or digital cameras. These days most SSD systems use the more robust ‘flash’ technology, as it does not require batteries and is able to maintain data persistence even during temporary power failures. However one of the main downsides with flash SSDs was that they were significantly slower than DRAM based systems.

But luckily for me and you, one of the leading memory manufacturers SanDisk have now launched an advanced flash file system for SSDs called the ExtremeFFS. This next generation design is a ‘page-based algorithm’ which simply means it is able to write data in a more convenient and efficient way, preventing wasted ‘random writes’ and improving performance and stability dramatically. SSD operating speeds are measure in virtual revolutions per minute (vRPm) and it is being predicted that the use of the ExtremeFFS system could improve overall SSD net performance by up to four times over current existing SSD systems on the market. That would help build more storage space in pocket sized drives. Imagine a 64GB Memory card ?

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Small business owners can often struggle to get their business off the ground and start making a profit. We believe that businesses often fail because they have not taken the right approach to marketing – after all we all know it is not because of bad products or services that businesses don't succeed. So here on this blog we like to just provide some tips and advice for small businesses (including our accumulated knowledge) on how to get your marketing right. Because you can always learn lessons from other people's mistakes and sometimes it's good just to chat – a problem shared and all that. We also cover topics such as project management to help you run your projects and business more efficiently and occasionally discuss technology as you simply can't run a business without the right tech. We cover training and coaching for business owners that can give you a better chance of succeeding first time round and how to get a blog started - one of the easiest, quickest and most effective ways to promote yourself and your business online.

But a successful small business is not all about the right marketing approach so we also discuss cost-saving efficiencies particularly when it comes to staff and premises. Too many small businesses take on the big financial commitment of a swish new office and expensive warehousing facilities when there are much more cost-effective options for businesses such office space in a small business hub or self-storage instead of a warehouse. Equally it is no longer necessary to take on all staff as permanent employees as many people prefer the flexibility of freelance work and remote working.

So join us by commenting on anything that strikes a chord with you – we love to hear other people's opinions and if you have a small business success story to share we would be particularly interested to hear about it.