Foot Locker: Because Sneakers

Foot Locker unveiled its new campaign named "Because Sneakers." This film, "The Week of Greatness is back: Because Sneakers" is created by the advertising agency BBDO New York and was directed by Matt Devine through Biscuit Filmworks. The film features Ben Simmons, LGP Qua, Dani Leigh, DJ Khaled, Asahd Khaled, Paul George, Ronnie2k, J.Balvin, Bad Bunny, Don C, Juice WRLD, Nigel Sylvester, Meek Mill The marketing message is "To the outside world, we are a little unusual. Why do we get up at 3 am to cop a drop in a different timezone? Why do we secretly sniff out box-fresh…

Foot Locker: Because Sneakers

Foot Locker: Because Sneakers

2018-11-16

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Because Sneakers

Foot Locker unveiled its new campaign named “Because Sneakers.” This film, “The Week of Greatness is back: Because Sneakers” is created by the advertising agency BBDO New York and was directed by Matt Devine through Biscuit Filmworks. The film features Ben Simmons, LGP Qua, Dani Leigh, DJ Khaled, Asahd Khaled, Paul George, Ronnie2k, J.Balvin, Bad Bunny, Don C, Juice WRLD, Nigel Sylvester, Meek Mill

The marketing message is “To the outside world, we are a little unusual. Why do we get up at 3 am to cop a drop in a different timezone? Why do we secretly sniff out box-fresh sneakers? To us, the answer is obvious. Because Sneakers.
So this Week of Greatness, Foot Locker is celebrating the quirks that make us unique with a week of the freshest drops to unite the global sneaker community.
No matter where you’re from or what your background, you understand why we do what we do. ”