IHG's Holiday Inn® Brand Expands in Germany

By: InterContinental Hotels Group | 0 Shares 45 Reads

May 14, 2014 // Franchising.com // InterContinental Hotels Group (IHG®), one of the world's largest hotel companies has announced the signing of two more Holiday Inn hotels in Germany: Holiday Inn® Dresden – Am Zwinger and Holiday Inn® Hamburg – HafenCity.

Operating under a franchise agreement Holiday Inn Dresden – Am Zwinger will be managed by All Stars Hotels Management Company and open towards the end of this year. The property will be converted from an office building into a 144-room hotel with five meeting rooms, a gym and an attractive bar and lounge area.

The hotel will occupy a prime city centre location nearby Dresden's old centre, the town's shopping district and the popular Semper Opera. It is well placed to benefit from Dresden's lively cultural events, tourism attractions and corporate business.

Meanwhile Holiday Inn Hamburg – HafenCity will be a newly constructed 265-room hotel operating under a franchise agreement with existing multiple development agreement partner Tristar Hotel und Management GmbH, the group's 6th hotel with IHG. The hotel due to open in the spring of 2017 boasts 600m2 of meeting space and will feature Holiday Inn's signature Open Lobby.

The hotel will be located in one of Europe's largest redevelopment areas – HafenCity neighbourhood. The area previously occupied by old port warehouses has been replaced with newly designed offices, hotels, houses and retail areas. The modern Holiday Inn hotel is set to attract healthy demand from corporate travellers frequenting the new hub as well as local leisure business.

Rene Schappner, Director of Development for Germany, IHG said:"Germany is a priority market for us and these two signings are great examples of our expansion here. Holiday Inn is one of the most recognised hotel brand in the world and both hotels are located in ideal spots and will soon be ready to welcome domestic and international guests to stay with them."

Gideon Efrati, Owner Representative and CEO of All Stars Hotels Management Company commented:"We are happy to be working with IHG to develop and operate this fresh and contemporary Holiday Inn hotel in the heart of Dresden. We look forward to giving our guests personal attention and fantastic service in a warm welcoming atmosphere."

Ulrich Enzinger from Tristar Hotel & Management GmbH said:"We are very proud to develop Holiday Inn Hamburg – HafenCity together with our franchisor IHG and with the ECE Group. The Holiday Inn Open Lobby fits in perfectly with HafenCity's lively location and will become an establishment in its own right in the Hamburg hotel landscape."

IHG's broader family of nine brands in nearly 100 countries and territories meets the needs of guests, whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. All IHG hotels participate in IHG's guest loyalty programme, IHG® Rewards Club which is the industry's first and largest guest loyalty programme with 79 million members. It is free to join at IHGRewardsClub.com.

Every Holiday Inn features signature bedding that includes a pillow menu, as well as meeting and on-site business facilities, free breakfast and a Kids Stay and Eat Free programme, providing guests with a relaxed comfortable atmosphere and the services they need. There are currently 278 Holiday Inn hotels in Europe with a further 36 in the pipeline*.

IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with nearly 79 million members worldwide. The programme was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally.

IHG franchises, leases, manages or owns over 4,700 hotels and 688,000 guest rooms in nearly 100 countries and territories, with more than 1,100 hotels in its development pipeline.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media, www.twitter.com/ihg,www.facebook.com/ihg or www.youtube.com/ihgplc.

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