BOOT CAMP: EDUCATION TO GET YOU STARTED

Boot Camp is a unique half-day educational session for early-stage food entrepreneurs and industry newcomers. It is held the day before the main conference and is free for all NOSH Live Winter 2018 attendees. If you're just getting started in the natural packaged food industry, these are the benefits of attending:

Learning

Come learn the basics of operating a business in the healthy food industry. Topics include product design, sales channels, legal keys for startups, branding, funding and best practices.

Growing

Designed for early-stage food brands, Bootcamp helps lay the foundation for success. Learn the tools and create the connections needed to scale and grow within this competitive industry.

Connecting

Sign up for a healthy dose of 1-on-1 networking. Special roundtable discussions at the end of the program give attending young brands a head start on the NOSH LIVE conversation.

Boot Camp Sponsors

The Details

Where: The Green Room 42 in the YOTEL New York at 570 10th Ave New York, NY

Format: A half-day program the day before NOSH Live. Presentations followed by round table discussions with speakers and other experts.

Registration: FREE for registered NOSH Live attendees. Seating is limited to 60.

Boot Camp Speaker Roster

Shane Emmett

CEO, Health Warrior

Betsy McGinn

Founder, McGinn eCommConsulting

Betsy McGinn

Founder, McGinn eCommConsulting

McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies
ranging from launch stage to $3 billion in sales. With over 11 years of experience with
Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and
business optimization strategy, product and pack develop, problem resolution and ongoing
management of their eCommerce business.
With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique
perspective through the brand lens to guide clients in this complex channel. Additional multi-
channel experience in both the US and Canada enhances the development of eCommerce
strategy that balances the interests of all sales channels in order to manage channel conflict.

Jeremy Halpern

Partner & Director of Business Development, Nutter

Jeremy Halpern

Partner & Director of Business Development, Nutter

Jeremy Halpern is a partner and co-chairs and serves as the Director of Business Development for Nutter’s Emerging Companies Group. Jeremy’s practice focuses on emerging companies, private equity, venture capital and angel financing transactions, mergers and acquisitions, executive and team compensation matters, and general start-up support. Serving as the firm’s entrepreneur-in-residence, Jeremy often works on strategy and corporate development matters with companies, investors, and executives in technology, life sciences and the food and beverage industry. Jeremy is an active angel investor and is a member of the board of The Capital Network, a Boston based non-profit serving entrepreneurs seeking high growth capital. Jeremy serves on the Advisory Board and the Executive Education Committee of the MBI Health Program and on the Advisory Board of Pintley, a MassChallenge 2011 finalist company providing marketing solutions to the craft brewers and bars. He continues to serve as a mentor at MassChallenge and LearnLaunch, an expert advisor at the Innovation Hub at Brigham and Women’s Hospital, and as a speaker, reviewer, judge or mentor for MIT HackingMedicine, HackingPediatrics, the Mass Tech Transfer Center, the Mass Life Science Center, M2D2, BranchFood and Startup Institute. Previously Jeremy served on the Board and Investment Committee of MassVentures, an early stage venture capital fund funding technology companies in Massachusetts. Jeremy taught entrepreneurial leadership at Tufts University for nine years and cofounded a company in the mobile technology synchronization space. Jeremy received his B.A., summa cum laude, Phi Beta Kappa, from the University of California, Berkeley, and his J.D. from the University of California at Los Angeles.

John Maggiore

Founder, Maggiore Sales and Marketing

John Maggiore

Founder, Maggiore Sales and Marketing

John has been in the grocery business for over 25 years, he founded Maggiore's Sales & Marketing in 2003, as a consultant and broker to the Natural/Specialty trade, with a primary focus on grocery, dairy and frozen in the Supermarket Channel.
Prior to setting out on his own John was the Category Manager of Natural Food for Stop & Shop Supermarkets based in Boston, MA. John pioneered the store with-in-a-store Natural Food departments at Stop & Shop, creating over 150 departments in less than five years. Natural Food sales grew at Stop & Shop from $6 million when John took over responsibility for the department to $67 million when he left.
Before John became Category Manager of Natural he had buying responsibilities in numerous categories including Specialty Cheese, Specialty Crackers, Gourmet Coffee, and Specialty Pasta as well as Frozen and Dairy Foods.
Currently John is working with some leading manufacturers in the Natural Food channel including Pirate Brands, Justin's, Green Mountain Gringo, Seapoint Farms, R.W. Garcia and Angie's Popcorn, and has worked with other leading companies in the past including Bear Naked Granola, Larabar, Vita Coco and Ian's Natural Foods.

Bob Craig

Founder & CEO, Centerman Capital

Bob Craig

Founder & CEO, Centerman Capital

Bob founded Centerman Capital in 2012 with a commitment to provide early stage strategy and private equity to natural food, beverage and exceptional Founder led companies. Centerman Capital leads private equity investments through “The Power Play Fund I & II” with Bob executing the General Partner role.
Prior to Centerman Capital, Bob was the CFO/VP of Finance at Food Should Taste Good. The first hire by the company’s founder, Bob was the right-hand man in growing the company by 5,000% over 6 years. Food Should Taste Good was sold to General Mills in 2012. Bob was also a co-founder and CFO of Delivered Dish restaurant delivery service based out of Portland, OR that in December 2015 sold to GrubHub after a successful process. Centerman Capital harvest events over the last 6 years have combined to create over $330 Million of shareholder value.
Bob brought more than two decades of finance, operational and strategic experience building small businesses prior to the successes with Food Should Taste Good and Delivered Dish. In his senior management career Bob served as the Controller of Great Eastern Seafood, a $25 million fresh seafood wholesaler, the Controller of a $300 million Wood Procurement Organization at Sappi Fine Paper, the COO of Dining In, then the nation’s largest restaurant delivery service, and the COO at Movers Specialty Service, the nation’s leading specialty moving services company.
Bob holds a Bachelor of Science/Accounting degree from Lehigh University, and was captain of the cross-country team. Bob currently resides in Needham, MA with his wife of 25 years, Elizabeth, and their 9-year- old daughter, Carly Rose. Bob is an avid golfer, Advance level USA Hockey Coach and his favorite centerman is Patrice Bergeron of the Boston Bruins.

Go To Market Like a Pro

Contracts for Your Contract Manufacturer

Jeremy Halpern, Partner & Director of Business Development, Nutter

Jeremy Halpern

Partner & Director of Business Development, Nutter

Jeremy Halpern is a partner and co-chairs and serves as the Director of Business Development for Nutter’s Emerging Companies Group. Jeremy’s practice focuses on emerging companies, private equity, venture capital and angel financing transactions, mergers and acquisitions, executive and team compensation matters, and general start-up support. Serving as the firm’s entrepreneur-in-residence, Jeremy often works on strategy and corporate development matters with companies, investors, and executives in technology, life sciences and the food and beverage industry. Jeremy is an active angel investor and is a member of the board of The Capital Network, a Boston based non-profit serving entrepreneurs seeking high growth capital. Jeremy serves on the Advisory Board and the Executive Education Committee of the MBI Health Program and on the Advisory Board of Pintley, a MassChallenge 2011 finalist company providing marketing solutions to the craft brewers and bars. He continues to serve as a mentor at MassChallenge and LearnLaunch, an expert advisor at the Innovation Hub at Brigham and Women’s Hospital, and as a speaker, reviewer, judge or mentor for MIT HackingMedicine, HackingPediatrics, the Mass Tech Transfer Center, the Mass Life Science Center, M2D2, BranchFood and Startup Institute. Previously Jeremy served on the Board and Investment Committee of MassVentures, an early stage venture capital fund funding technology companies in Massachusetts. Jeremy taught entrepreneurial leadership at Tufts University for nine years and cofounded a company in the mobile technology synchronization space. Jeremy received his B.A., summa cum laude, Phi Beta Kappa, from the University of California, Berkeley, and his J.D. from the University of California at Los Angeles.

Jeremy Halpern, Partner & Director of Business Development, Nutter

1:50 PM
-
2:20 PM

Networking Break

2:20 PM
-
2:45 PM

Competing with the Big Brands: Founders' Stories

Jeff Sampson, CEO & Co-Founder, Upside Commerce

Jeff Sampson, CEO & Co-Founder, Upside Commerce

2:45 PM
-
3:10 PM

Bargaining with Brokers, Dealing with Distributors

John Maggiore, Founder, Maggiore Sales and Marketing

John Maggiore

Founder, Maggiore Sales and Marketing

John has been in the grocery business for over 25 years, he founded Maggiore's Sales & Marketing in 2003, as a consultant and broker to the Natural/Specialty trade, with a primary focus on grocery, dairy and frozen in the Supermarket Channel.
Prior to setting out on his own John was the Category Manager of Natural Food for Stop & Shop Supermarkets based in Boston, MA. John pioneered the store with-in-a-store Natural Food departments at Stop & Shop, creating over 150 departments in less than five years. Natural Food sales grew at Stop & Shop from $6 million when John took over responsibility for the department to $67 million when he left.
Before John became Category Manager of Natural he had buying responsibilities in numerous categories including Specialty Cheese, Specialty Crackers, Gourmet Coffee, and Specialty Pasta as well as Frozen and Dairy Foods.
Currently John is working with some leading manufacturers in the Natural Food channel including Pirate Brands, Justin's, Green Mountain Gringo, Seapoint Farms, R.W. Garcia and Angie's Popcorn, and has worked with other leading companies in the past including Bear Naked Granola, Larabar, Vita Coco and Ian's Natural Foods.

John Maggiore, Founder, Maggiore Sales and Marketing

3:10 PM
-
3:35 PM

Investors and Early Stage Brands

Bob Craig, Founder & CEO, Centerman Capital

Bob Craig

Founder & CEO, Centerman Capital

Bob founded Centerman Capital in 2012 with a commitment to provide early stage strategy and private equity to natural food, beverage and exceptional Founder led companies. Centerman Capital leads private equity investments through “The Power Play Fund I & II” with Bob executing the General Partner role.
Prior to Centerman Capital, Bob was the CFO/VP of Finance at Food Should Taste Good. The first hire by the company’s founder, Bob was the right-hand man in growing the company by 5,000% over 6 years. Food Should Taste Good was sold to General Mills in 2012. Bob was also a co-founder and CFO of Delivered Dish restaurant delivery service based out of Portland, OR that in December 2015 sold to GrubHub after a successful process. Centerman Capital harvest events over the last 6 years have combined to create over $330 Million of shareholder value.
Bob brought more than two decades of finance, operational and strategic experience building small businesses prior to the successes with Food Should Taste Good and Delivered Dish. In his senior management career Bob served as the Controller of Great Eastern Seafood, a $25 million fresh seafood wholesaler, the Controller of a $300 million Wood Procurement Organization at Sappi Fine Paper, the COO of Dining In, then the nation’s largest restaurant delivery service, and the COO at Movers Specialty Service, the nation’s leading specialty moving services company.
Bob holds a Bachelor of Science/Accounting degree from Lehigh University, and was captain of the cross-country team. Bob currently resides in Needham, MA with his wife of 25 years, Elizabeth, and their 9-year- old daughter, Carly Rose. Bob is an avid golfer, Advance level USA Hockey Coach and his favorite centerman is Patrice Bergeron of the Boston Bruins.

Bob Craig, Founder & CEO, Centerman Capital

3:35 PM
-
4:00 PM

Intro to E-Commerce

Betsy McGinn, Founder, McGinn eCommConsulting

Betsy McGinn

Founder, McGinn eCommConsulting

McGinn eCommConsulting provides expertise in eCommerce strategy for CPG companies
ranging from launch stage to $3 billion in sales. With over 11 years of experience with
Amazon.com and other strategic eCommerce partners, Betsy works with clients on launch and
business optimization strategy, product and pack develop, problem resolution and ongoing
management of their eCommerce business.
With eight years of eCommerce leadership at Seventh Generation, Betsy provides a unique
perspective through the brand lens to guide clients in this complex channel. Additional multi-
channel experience in both the US and Canada enhances the development of eCommerce
strategy that balances the interests of all sales channels in order to manage channel conflict.