Karigran Case Study

"Ottemo completely transformed our online business. It doesn’t
seem possible that a simple platform switch could result in mobile sales
almost immediately doubling, then tripling. The backend ease for our
shipping department was worth the switch alone. Ottemo is a
straight-forward solution that was a welcome relief from Magento and the
lack of support we were experiencing."

Lisa Strain, Co-founder, Karigran

4x

faster page load speeds

367%

Increased revenue from mobile channels

613%

Increased mobile transactions

72%

Cut overall bounce rate on all channels

3x

faster to market

Customer profile

Karigran was founded in 2010 and quickly grew into a nationally recognized skin care brand.
In 2015, the brand went international, moving from an online-only presence to being carried
at boutiques and large retailers such as Sephora. Karigran continues to grow at a rapid pace.
All their skin care products are formulated with organic, wild harvested and non-GMO
ingredients, hand-poured in small batches. Designed for your most basic skin needs with
elements that nourish a healthy complexion.

Challenges

Karigran was frustrated with their Magento platform. Their online business suffered from
their slow website performance, scaling issues that put a plateau on their growth, broken
integrations and a poor mobile experience. It took their web pages on average 7 seconds to
load while their servers struggled to handle traffic surges. Adding the problem of having
to manage their IT infrastructure was just too much to bear. They decided to confront the
issues and completely transform and modernize their online experience and operations to
better serve their customers.

Their platform wasn’t responsive on mobile devices which made it almost unusable when trying
to make a purchase. With almost half of their traffic coming from mobile devices, Karigran
knew they needed a platform that’s optimized for mobile so their customers get the same great
shopping experience no matter what device they use.

Karigran was growing fast but their platform couldn't keep up. Constant crashing and
performance issues with their older solution was common. Trying to manage infrastructure,
staying up to date with technology and maintaining security standards was too much. To improve
the scaling and performance issues with their older platform they would need to add more IT
infrastructure which was expensive, time-consuming and distracting.

Slow page loads

Constantly needed to reach out to IT department with requests going unfulfilled

Clunky and slow mobile experience

Unreliable scalability and IT infrastructure

Inability to update/upgrade their antiquated Magento platform

Solution

To dramatically increase page load speed and website performance Karigran moved to Ottemo’s
modern cloud-based SaaS platform optimized for speed and performance. Now they have the
fastest page loads in their industry, at under 1-second on Avg. Our SaaS approach completely
eliminated their concerns about managing IT infrastructure. Our solution is thoroughly field
tested, serving up limitless scalability with elite performance and security. With Ottemo
their site is constantly updated, so they are always using the latest features, functions,
and innovation. Now they can rapidly scale with confidence and peace of mind because our
cost-effective platform increases their operational efficiency every step of the way.

To greatly improve their mobile shopping experience, Karigran relied on Ottemo’s native
adaptive design. With Ottemo, they could provide a customizable mobile shopping experience
boasting rapid load times that remain consistent across every channel and device. Karigran
now has a site that simplifies and streamlines the mobile purchasing experience.

Ottemo's flexible API's can quickly integrate with any 3rd-party applications. Karigran
needed a way to streamline their shipping operations to better serve their customers.
We built a custom integration to Shipstation that dramatically improved their shipping
processes allowing them to serve more customers faster and get their products to them with ease.

Lower Total Cost of Ownership with SaaS platform optimized for speed and scalability

Optimized site for any device with consistent experience across all channels

Custom integration to Shipstation to improve shipping processes

Improved checkout conversion funnel to streamline the buying process

Launched new site capabilities such as a subscription engine which automates
recurring/scheduled orders. Karigran put this app to use by offering their customers a
monthly subscription program at 30, 60 & 120 day intervals. This is a unique offering in
their industry

Integrations

ShipStation

Emma

Trustpilot

Mailchimp

Unify

PayPal

Stripe

FedEx

USPS

Results

KariGran broke daily, weekly and monthly revenue records in the first month after
launching on Ottemo. Their entire commerce operation was instantly upgraded and
ready for the future. After running performance tests it was confirmed their web pages
loaded 4x faster on all devices cutting their bounce rate by 72%. Ottemo SaaS solution
meets Karigrans complex integration and customization needs. With its world class API
and extensible platform, Ottemo delivers a premium unified customer experience for
online shoppers from desktop to mobile devices and beyond. Karigran saw their mobile
transactions increase an amazing 613% now that their site is optimized for all channels
and devices.