Startup service TweePlayer, which launched its public beta Tuesday, does something very interesting, it synchronizes archived tweets about a show to non-lineair programming. Here’s a demo page
that marries a “Dancing with the Stars” video with tweets about that
particular show. You can tweet, as well, which would be seen by others who
replay the same event later (but obviously, you can’t respond to each
other in real-time).

TweePlayer says it harvests conversations for most major TV shows — using
hashtags and algorithms to figure out which tweets are about the show —
and it has a growing list of 5,000 events including sports events,
conferences and even podcasts.

TweePLayer uses AI that tracks a conversation about an event and
discovers new parts of the conversation. It dynamically adjusts target
keywords to a particular event. “We are constantly adding new layers of
intelligent tools to sift through all of the Twitter conversations for
not only relevant but higher value parts of the conversation so users
won’t be overwhelmed with tens of thousands of relevant but unimportant
Tweets. We believe this will lead to a more vibrant and intelligent
social media conversation.” said TweePLayer CEO Mick Darling.

When it comes to monetizing the tweet harvester, CEO and founder Mick
Darling says there are a few options. Tomorrowish, the startup behind
TweePlayer, might provide white box solutions for companies like Hulu,
or it might sell premium accounts that include commentary from people
like actors and conference keynotes. Darling is also talking with
several brands about providing sentiment and engagement analytics for
specific television shows.