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Vendors at Outside Lands Festival will be joined by GastroMagic this year. Photo: The Chronicle

Outside Lands takes place August 8 – August 10 in Golden Gate Park. In addition to the usual musical headliners and impressive lineup of food vendors (click here for the list), this year’s sold-out festival will also feature an entirely new stage, centered around food and drink.

It’s going to be called GastroMagic.

“When we started Outside Lands, we wanted to showcase what was great about San Francisco and keyed upon the great food and drink offerings that are out there,” explains Kerry Black, co-founder and head of creative services of Superfly Presents, the company that co-created the festival.

“Over the years, a lot of other festivals have caught up and it’s now de rigueur that every festival has to have this larger amount of offerings, so we wanted to take the next step and push it forward.”

“We decided to do this new stage called GastroMagic.”

GastroMagic will be a dedicated area within Outside Lands, in McLaren Pass, complete with its own stage and first-come, first-serve audience seating. Upon said stage will be a host of local chefs and food people (see the full rundown below), in addition to musicians, comedians (Lewis Black!) and magicians. Also included in the area will be BaconLand, serving flights of bacon.

Among the more … eye-catching events slated for the stage:

Beignets and Bounce Brunch with Big Freedia and Brenda’s French Soul Food, wherein audience members who twerk get rewarded with beignets.

Mezcal Mambo Limbo, wherein a discussion of mezcal will be paired with mambo dancers.

Yes really.

“We wanted to take the whole demos that you see at food events and turn it on its head and make it more fun and entertaining,” continues Black. “It’s a mix of educational stuff and some stuff that is flat-out fun and ridiculous.”

He adds: “I think it’s a great way to have another platform for these great chefs to showcase their brands.”

The full three-day lineup was programmed in partnership with Chefs Feed. Here is the schedule, along with Outside Lands’ descriptions:

Beignets & Bounce Brunch with Big Freedia and Brenda’s French Soul Food
A New Orleans style brunch like no other, Big Freedia shakes and bounces all over the stage and audience members who answer her call to twerk will be awarded with beignets

Knights of the Rich Table
A round table discussion with San Francisco’s award-winning Rich Table takes on a medieval theme