new gtx 680 "titanium" release?

Nvidia is supposedly readying a GeForce Titanium video card for February.
It's been almost a year since Nvidia released its GeForce GTX 680 graphics card, still the company's flagship single-GPU Kepler part (GK104). Now it appears Nvidia is nearly ready to launch a GK110-based card for the consumer market, one that would essentially be a GeForce GTX 680 Ultra, but might be named GeForce Titan or Titanium so that it stands out. Perhaps not coincidentally, the fastest supercomputer in the world is the Cray Titan.

Swedish website SWEClockers.com posted a few preliminary specs, and if they're accurate, the GeForce Titan will sport 2,688 CUDA cores and feature 6GB of GDDR5 memory clocked at 5.2GHz on a 384-bit bus. The site also claim Nvidia is stopping the GPU clock frequency fairly low at just 732MHz. Even still, it's said to offer about 85 percent of the performance of a dual-GPU GeForce GTX 690.

Look for the card do debut towards the end of February for $899 MSRP.

i mean the only thing i can think of is why? maybe its just a show off, or im missing something?