Tourism Australia

+600,000

Social Engagement

+2,000%

Organic Reach

NEW DIGITAL NOISE

Build Top of Mind Awareness by Engaging Fans

Challenge

To create contents which maintain Top of Mind Awareness and encourage audience to visit Australia.

Solution

At the beginning, our team rolled out a content strategy plan which aimed at increasing the organic reach rate on Facebook. Viral marketing took place when we instilled a sense of humor, crazy ideas and sensational contents into the posts, featuring intriguing animals, buildings, food…etc.

Examples of Work

The Dragon Ball x Sydney Opera House post was spread widely on Facebook, leading to exponential organic growth of the page.

Highly rated Virtual Tour through 360 degree panoramic video. Researches have shown that people decide quicker to book a ticket/resort when they can form a good impression through a Virtual Tour.

Results

The page has nurtured a number of dedicated fans and advocates who will constantly like and share the contents. Besides, continuous fans engagement has greatly increased the organic reach of the page, leading to long-term effectiveness of social campaigns.