Sony Unveils New Mobile Devices

6/25/2013 6:04AM

Sony is launching its Xperia Z Ultra, with a 6.4-inch screen, to do battle with Apple’s iPhone and Samsung’s Galaxy smartphones. The WSJ’s Juro Osawa talks about Sony’s new products from the Mobile Asia Expo in Shanghai.

This transcript has been automatically generated and may not be 100% accurate.

... the ... silly which has failed to make a dent in the smartphone market is of Bellini immobile contacts in Shanghai today ... welcome to Asia today and unique in ... joining me this guy is Asia technology correspondent Juro Salah ... juro on New Year's Eve just been covering this Estonia that it's ... the end of the couple a new products can tell tell us a little bit more about the ceasefire phone ... and then you on the spot watch ... for this audio and video of its new smartphone ... that guy is massive and has the six point four inch screen ... and ... this is an all around ... one of those of the blitz ... people talk about that's their smartphones with ... screens ... as large as tablets ... and I did this isn't really one of the biggest of the kind of products and a ... another foist the ... screen and I aam ... it's actually I'm basically a modern version of I'm not ... the phone that Sony and the beast earlier this year for the experience scene ... and this new one is called experience the whole time ... and this day this year so he's been trying really hard to um ... you know ... greedy get back into the smart ... smartphone market and compete against the something awful ... and ... then another product of the launch today is so aam ... least watch device and of ... that that kind of ... wearable device that can come back with two hundred homes ... for the law allows you to you know sick emails you receive notifications of new things to be and ... that's with a one year ... lots and IP and use it as a second screen ... that works with your smile ... when people think about selling a baby know the big brand that when we look at the devices they haven't been able to gain on much attention with consumers given that Apple and Samsung have a huge ... market share in smartphones ... was a little bit more about what Sony's thing specifically ... to try to gain more market share ... so add this and it's Sunday I was on in the last year with her new ball back into and bends her that that that Ericsson ... it's so now it is that ... maybe the immobile businesses in the fully on its own ... and that allows the company to use a lot of other resources that could cause within the company like you'll ... see these cameras ... soul what they've been trying really hard with ... those new phones this to incorporate some of those technology got ... to other businesses within Sony Rockhampton ... looks ... so this time either using some of the screen ... in Mr. sensing technology that Sony TV is already in use and ... applying that to this milestone ... so that they're really trying to kind of the friendship that product by using ... other things to help with the company ... aam ... of course on Sundays I'm still in the competition ... its market share is so much smaller compared to an all out when something ... or even some of the ... Chinese handset makers ... so it still has a long way to go but it's really starting this year ... and we do have to note that Sony has been on profitable and cash flow bought devices business so I need anything specifically to turnarounds ... other than to have said that that is the euro on ... Monday ... they expect ... their immobile business to become profitable ... this this fiscal year ... and a ... and so they have set a target and I've ... been focusing mainly on his experience they experience the line which is a premium line ... and that in a radius of this ... panel established themselves as ... a high-end brand ... in smartphones ... I just as they did and you know some other products in the ... past and of note the eighty two and a few years since profit margins under ... the new house to get the high-end segment ... and I have to compete against Alcorn Samson in the statement ... so I that's maybe what that I'm going now ... and what about IC for their devices Cuomo they ... compete with Apple and Samsung in terms of I say nor do they plan to have more competitive pricing ... Sistani has announced the pricing for this new product of funny because you will carry an offer market the market ... but I had said that that this new product this time ... is in the premium segment so aam ... since I can so aam ... we are not like should phone experience it keeps busy ... which is already in the market ... you will be in awe so about a ... very high price swings ... knowing this in the category as Galaxy S fell from Thomson ... or or or or I found this ... okay thanks fam much careless Ally Asia technology correspondent ... coming immobile Ishaq spelling Shanghai ... from on this story indebted Des beest dot com ... I'm unique in for the last two channel digital network thanks for watching ...