Last night on TBS' Conan Show, host and comedian Conan O'Brien revealed that he, among other celebrities, are part-owners of the Ultimate Fighting Championship.

Last night on TBS’ Conan Show, host and comedian Conan O’Brien revealed that he, among other celebrities, are part-owners of the Ultimate Fighting Championship. This landmark announcement comes on the heels of the purchase of the UFC by WME | IMG and its partners in July.

In July 2016, global entertainment and sports leader WME | IMG joined by Silver Lake Partners, KKR, MSD Capital, L.P. and MSD Partners, L.P. announced it would acquire the UFC.

Expanding our ownership group to include this caliber of talent and entrepreneurs is a strong indicator of UFCs fast-growing global presence, UFC President Dana White said in making the announcement. Our new investors bring an incredible depth of knowledge and experience to help us continue to elevate this brand and capitalize on its entertainment and sports crossover appeal.

With the departure of founders and primary investors Frank and Lorenzo Fertitta, who also own the Station Casinos in Las Vegas, there have been many moves made by the organization.

Recently, longtime matchmaker Joe Silva left, deferring his duties to protege, Sean Shelby. This new restructuring and influx of famous, culturally impactful investors will certainly impact the value of the organization, allowing the formerly obscure business of mixed martial arts to continue its explosive growth obtain more positive attention.

Recently, entertainment giants IMG and William Morris Endeavor (WME) purchased the UFC, OBrien said. It was one of the biggest transactions in the entire history of sports. I happen to be represented by William Morris Endeavor, and these guys do a terrific job. After the UFC deal was announced, WME gave some of their clients an opportunity to purchase a small ownership stake in the UFC, and Im excited to say that Im one of those clients.”

Stay tuned to MMA fighters now beginning to crossover en masse and bleed much more into popular culture.

Rhett Butler is a Boxing Writer Association of America Journalist, Play-By-Play Commentator, Combat Sports Insider, and Former Mixed Martial Arts and Boxing Promoter. The New York City native honed his skills at various news outlets including but not limited to: TIME Magazine, Money Magazine, CNN’s Wolf Blitzer Reports, and more. Rhett hosts the