The visual narrative takes you behind the scenes of the SERIES 7 advertising campaign. Composed like an “urban saga” and inspired by the photographer Bruce Weber, the shoot for this campaign took place in a U.S. car garage. From this timeless atmosphere emanates a graphic purity, a sort of tension that acts as a counterpart to the models’ elegance.

Among the protagonists are Riley Keough, Sophie Turner or Jaden Smith, being part of this new generation inspired by the collection.