Jim Sterne’s Blog

by Jim Sterne Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent...

Jim Sterne is the author of Artificial Intelligence for Marketing: Practical Applications, a straightforward, non-technical guide that presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. His thirty-five years...

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy...

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