Segment

Size

Website

$1,000,000

86%

63,600+

donors engaged

As I sit there pedaling on the bike and see names scroll on the screen, I can see everybody that gives. I keep it in front of me because it motivates me.

– Steve Harvey

Challenge

Mr. Harvey announced the Steve Harvey Ride for Charity fundraising campaign on his nationally syndicated radio show, The Steve Harvey Morning Show. As a promotion for this campaign, and throughout the month-long ride, Mr. Harvey promised to exercise on a stationary bicycle, treadmill, or elliptical in his Chicago studio for the duration of his daily radio show — 4 hours a day, 5 days a week, to raise awareness and money for his mentoring program benefiting young men and women. While he exercised, he planned to encourage supporters to donate to his text-to-give campaign. He promised that 100% of all donations raised would go directly to the cause.

Solution

The Steve & Marjorie Harvey Foundation used MobileCause solutions to set up a text-to-give campaign. Mr. Harvey instructed listeners across the country to donate by using the text-to-give keyword STEVE to 91999 or going to harveyfoundation.com to make a donation. They also customized the campaign’s mobile-friendly online donation form to show $1 as the lowest gift amount to encourage gifts of any size. As the donations came in, they appeared on a live fundraising thermometer displayed in the studio, allowing Mr. Harvey to announce gift amounts and thank donors in real-time. Every donor that texted the keyword was also subscribed to receive text message updates from his foundation.

Impact

The Steve Harvey Ride for Charity was a huge success. 63,679 donors donated $1,013,102 online and via the text-to-give keyword through Facebook Live, Periscope and radio. The MobileCause follow-up text solution resulted in 86% of text donations being fulfilled. This money went towards the mentoring program for at-risk youths that Steve Harvey captains.

Us

According to MobileCause estimations: If the Harvey Foundation had not used a text-to-give keyword with a fundraising thermometer (and only provided an online donation page link as most nonprofit organizations do) they would have raised half as many donations from followers and fans.

The Steve & Marjorie Harvey Foundation

The Steve & Marjorie Harvey Foundation provides nationwide programming & mentoring camps, global service experiences, and scholarships that ensure the needs of the whole child are met in order to foster excellence in the lives of under-served youth and assist them in pursuing higher education. To donate to this cause, click here.

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Harvey Foundation was last modified: September 12th, 2018 by Daniel Aggarwal