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Representation roundup

AOL Canada has signed-on as the exclusive media representative of parenting and lifestyle website Mamanpourlavie.com. The deal also include the English-language version of the site at Motherforlife.com. AOL will sell a range of advertising on the sites, including video integration and content integration. "This partnership with Mamanpourlavie.com continues to show advertisers the strength of our media offering, complete with innovative ad formats that drive engagement, across French- and English-speaking Canada," said Leanne Gibson, head of ad products and sales operations at AOL Canada. "This compliments our growth in Quebec over the last 15 months that has included the launch of sites such as Le Huffington Post Quebec, Autoblog Quebec and StyleList Quebec."