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FINN.no? More like FINN.yes!

Norway’s biggest marketplace is actually an online destination—FINN.no. Norwegian shoppers use FINN.no to buy and sell everything from cars to kettles, houses to hoodies.

And while 4.1 million unique users visit the site each month, FINN.no leadership aren’t content to stop there. They knew that there was room for growth, particularly in the mobile channel.

But how to make the right decisions today to position the company for growth tomorrow?

Like many other companies across various industries, FINN.no suspected that the answer was hidden within their own data.

Sure. Sure, there's a buyer for these, too.

According to Anders Skoe, Director of Business Intelligence, FINN.no, the company had a number of rigorous requirements in mind when it went searching for a reporting and BI tool:

“We looked at Spotfire, QlikView, and other solutions, but by comparison they were almost incomprehensible! What we could do in half an hour with Tableau would have taken a day using Spotfire or QlikView,” says Skoe.

Now that FINN.no is using Tableau, the company has been able to:
• Understand more about its customers
• Grow its user base
• Increase revenues
• Meet business user demands for visual, real-time, self-service ad hoc and KPI reports
• Accelerate sales growth in the mobile channel
• Make the most the company’s big data through analytics