How PCasey started their logo design journey

Summary

A Small Business is looking to rebrand its accounting software with a new name and logo. The new Logo is purely for the Accounts Package and not the company itself (eg Sage, Pegasus opera) and example would be "BMS Accounts". Ideally it should in someway incorporate the letters BMS

Company name

What inspires you and how do you envision the design for your business?

BMS is a company which deals in a number of IT areas one of which is Accounts Software. We are looking for to rebrand the current accounts package with a new name and Logo. Company details at http://www.bms.ie