Google Ads – Extending call and message reporting to more places

Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.

The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers. – Read More