Keen to help out enthusiasts, Cooler Master have reacted to the current UK market conditions with strong price cuts across many of its most popular products.

Combined with the 2.5% reduction in VAT, the new prices make Cooler Master’s high quality range of Power Supplies and Chassis much more attractive.

“We have been monitoring the overall economy and decided to take bold action to stimulate consumer interest”, said Mingkei Wu, Cooler Master UK.

He explained, “Naturally, over the last 2 quarters, improvements in manufacturing efficiency would have led to a lower price for end users on many of our products. Unfortunately, the global economy caused a massive increase in the value of the dollar and the street price has not moved the way we originally expected”.

“To redress the balance, I have authorised significant price cuts”, said Wu. “The price cuts offered to distribution will allow the channel to get their pricing down to the level we expected it to be at ‘naturally’ for this time of year”.

Among the price drops that have taken place is the multi-award winning Cooler Master range of Silent Pro power supplies, with changes in street price expected to be as follows:-