ディスラプションの発生の仕方・発生の場所

著者およびAnalysys Masonについて

図表

目次

Operator-provided voice and messaging services are losing ground as a new wave of communication services compete for users' attention on smartphones.

We used on-device trackers to gather usage data from a panel of consumer
smartphone users in France, Germany, Spain, the UK and the USA during a
two-month period. In this report, we analyse the users' communications habits
to offer some real-world quantification of the scale of disruptive usage.

Skype, Viber and WhatsApp Messenger smartphone usage, by age, gender and
country

VoIP usage as a proportion of total voice usage

how installing WhatsApp affects users' SMS usage.

About the authors

Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, fixed - mobile substitution and pricing strategies. Before joining Analysys Mason, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary Mres from the University of London.

Martin Scott (Principal Analyst) co-ordinates Analysys Mason's primary research report series, including reports related to consumer smartphone usage and the Connected Consumer series. Martin also leads Analysys Mason's Fixed Broadband and Media research programme and contributes regularly to the Mobile Broadband and Devices programme. His primary areas of specialisation include customer satisfaction and consumer-facing marketing strategy, broadband retail pricing and bundling. Martin also specialises in statistics, surveys and the analysis of primary research. He has produced research for Analysys Mason on different aspects consumer demand for present and next-generation services, the business case for value-added services, such as videotelephony and three-screen advertising and broadband (next-generation) access. Martin has a Master's degree in Mathematics from Oxford University.

Table of Contents

5. Executive summary

6. Smartphones are bringing a variety of audio- and text-based
communication services into competition for the first time

7. Operators will be concerned that the sub-set of users that have already
substituted their traditional voice service for a VoIP app will grow

8. Almost half of smartphone users use IM or OTT messaging services,
presenting operators with some urgent challenges