“Culture Shock Switzerland“

Many people in Germany consider Swiss German as a mere German dialect although it is a proper language. Markus Renner, Managing Partner and Co-Owner of Branding-Institute moved from Germany to Switzerland more than ten years ago. In an article on the German news platform “Spiegel Online”, he reports on his experience with Swiss culture and language and calls on the Germans to respect their neighbouring country. Click here to read the full article (in German).