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Long Live Play Toasts "Michael" And We're Blown Away

Last week, Sony teased the world by giving us a peek at an upcoming announcement. Well, as it turns out, the announcement involved that very video...we were only seeing the first part of it.

The full unveiling is below and at the PlayStation Blog. Remember when Sony asked you to submit a gamer photo and they promised you a mystery reward? Well, it's right here. They made their selection and the lucky gamer, "Michael," has been toasted by most every major PlayStation character of the generation.

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Michael is the first of "a dozen or so die-hard gamers" that will represent PlayStation Nation in a new Long Live Play campaign. That campaign will hit national TV on October 5; i.e., today. That's right, Michael and anyone else selected will see their picture "up in lights," so-to-speak; this video here makes everyone jealous. How awesome is that?

The casting is just fantastic in this video, don't you think? Also, they say they loaded it with PlayStation Easter Eggs, some of which aren't immediately obvious. So watch it a few times to catch 'em all. This has to be one of the coolest promotions we've seen.

ah hah. i found an article on cvg saying this the best videogame commercial ever but they said old snake does not look right. so i'm not crazy after all. not that i would say cvg's word is gold, but i am glad i'm not the only one who thought old snake looks different somehow.;

I think that's pretty much it, but I thought Sony should've had more easter egg of other exclusives that wasn't represented like Gran Turismo, Modnation Racers, Heavy Rain, WKC, Last Guardian, etc. While it may be hard to implement them, I can think of several miniscule detail they can do to represent them. Maybe I'm missing it, Idk.

*editNvm about Last Guardian. That game isn't even out yet.Last edited by daus26 on 10/5/2011 4:56:51 PM

I'm wondering if Sony fired a ton of their marketing department a few years ago because everything I've seen since 2009 has been great. This is the best videogame commercial I've seen in the past decade.

K, as a video enthusiasts, I really appreciate the production value in this thing. Everything is detailed in the setting, and the 3D animation characters are ever so real. And yes, Sackboy was awesome! Just look at him.

Long Live Play! is now permanently etched into my brain. Sony sure has a winning campaign with this one. Especially with the previous campaign being a success. I would say this is the best commercial for a gaming console ever made. Especially with the fact they were giving a real gamer a nod of respect, just brilliant Sony!

Very cool ad, and nice to see something other than Kevin Butler for a change (not that there's anything wrong with his ads). They obviously put quite a bit of money into this video, and I especially like Cole with lightning between his hands and sackboy playing chess.

Not quite sure about the ending with all this Michael stuff, I get it's supposed to represent the gamer, but IMO it could've been done better... Why would I care about Michael? I've also seen plenty of comments saying 'Who the h*ck is Michael", and I kind of agree...

Ummm your Michael! Not literally, your the player as is Michael. When they put his picture up on the wall at the end, you see what signifies all the other gamers photos out there. The commercial is for us the gamers.

If people are seriously asking who Michael is, I fear they should invest more time in doing something different.

I know that bigrailer, and I said so as well in my post that that wasn't my point...

What I was trying to say is more that there's a lot of talk of this specific person called 'Michael' which you only assume at the end is the guy in the picture, but why not just say 'here's to YOU [showing picture of 'Michael']' or 'Here's to The Gamer' or something, I don't know... but 'Here's to Michael' sounds wrong...

Still, all in all though, Great ad, and great atmosphere in the video. Definitely one of the coolest Sony ads I've seen.

This is a cool commercial and all...but Sony billed this as a "major announcement."

Now, normally I'd be okay with this. However, M$ made an announcement today as well that has far more meaning than Sony's. They announced how they made a whole crap ton of deals with TV networks and all kinds of other companies to expand the media capabilities of Live. And I don't mean dinky little deals that don't mean anything, I mean exclusive content and apps and music-related content and a whole boatload of other stuff. Just search up "microsoft 360 announcement" on google and you'll see it all over the place.

Now, to a whole ton of people, those kind of enhancements are a BIG deal. And what does Sony do? Release a commercial that says how their thank their fans for supporting them and yadda yadda yadda.

Besides, even if it is a cool commercial, only non-casual gamers are gonna get it. It won't attract anyone new to Playstation unless they think its funny, and it'll just be weird to everyone else.

So really, what I'm saying here is that Sony dropped the ball with this one. I love ya Sony, but compared to M$, this was not a very substantial or wise business move.

That's exactly the point. Sony is telling gamers they appreciate THEM, not the faceless masses that may or may not become gamers. It's the kind of appreciation that often resonates with the masses, too.

Essentially, it's about reaching the masses by saying, "this isn't FOR you...but it COULD be you."

Sony used a pic of me, but its too hard to locate. I know they used it cause I have the email and everything where Sony asked if I would allow them to use it after entering in the contest for "The Ultimate Gamer." Great commercial. I thought they did a brilliant job in production.

IS THAT ALL!?!?!?!?!?!?!?!?!?!?!??!?!?!?!?your kidding me, they hype this to kingdom come, showing a mysterious trailer for a crappy new commercial group!?sigh, this is exactly why i hate teases.100% of the time they end up being for nothing!yea, this is totally worth the massive hype they have been giving it!

but why make such a mysterious video to advertise a freaking advertisement!i swear to god this announcements of announcements is driving me insane this gen!everyone was thinking it would be a revamp of PSN or a XMB change or a release date for vita, something worth of making a video for.might as well make a video for the next shipment of fruit coming in!

Man, I submited my picture for this, and they said they wanted to use it. I guess its one of the pictures littering the roof or something. It would have been really sweet to get a better view of those pictures. Oh well, still awesome that I know my picture is somewhere up there.

Well, since I'm about to turn over the last few final pages from my 8th year in this second 1/2 century of life on Planet Earth, I felt the need to tailor Sony's motto so it's a bit more accurately fitting to my greybeard way of life these days.