NPUT Atlanta

The SEO pros at NPU Atlanta know just how hard it is to achieve success in the hyper-competitive world of business. It takes a tremendous amount of research, creativity and insight to create the perfect marketing scheme for any enterprise in any industry. Fortunately for you, we’ve got all of the skills needed to do exactly that! Don’t take time out of your busy schedule to draft a marketing plan when you can outsource the task to the experts. NPU Atlanta wants to signal-boost your business within the community and beyond. All you need to do is reach out to us today!

If you want to rank highly on Google and illustrate your authority on a subject in your industry, cornerstone content is essential. Despite its importance, there is still a lot that business owners don’t know about cornerstone content: what it is, how to write it, what the purpose of it is. In this brief guide to cornerstone content, we’ll answer your burning questions about this highly important type of website content.

What is Cornerstone Content, Anyway?

Cornerstone content is well-written and highly useful foundational content that drives confidence in readers about your brand. This content is where leads often make their decision to convert. It’s because of this fact that cornerstone content is highlighted as the most important piece of content on a business website. This is the content that establishes a first impression.

What Makes for Good Cornerstone Content?

In order to be effective, cornerstone content should have these qualities:

It is free to access (not hidden behind a subscription or paywall).

It is well-written, meaning that it is free of spelling, grammatical and punctuation errors.

It engages the reader with highly relevant, accurate and interesting information.

What are the Benefits of Having Cornerstone Content?

The most important benefit of well-written cornerstone content is that it invokes confidence in the reader. With this content, you illustrate that you know your stuff and can impart useful information to your leads. Consumers will always choose businesses that they feel they can trust, and cornerstone content is a great way to get a relationship with a sales lead on the right foot.

Another benefit of cornerstone content is that you can link to it throughout your website, in email marketing and on social media. You can pointedly direct individuals to the most relevant page on your website with a simple link. That might not sound very cool, but it sure is effective.

How Should I Format My Cornerstone Content?

At first, many people mistakenly believe that cornerstone content needs to be written and entered into the website in a text-based format. This simply isn’t true. The goal is to inspire confidence and establish your brand’s authority. You can do this in any number of ways, including:

Reaching out to a wide customer base is tough, but email marketing has been widely praised as a solution to this problem. By giving prospective customers and existing customers a means to opt-in so that they may see the latest and greatest your business has to offer, you keep them in the know. It offers a sense of transparency, which modern consumers prioritize highly in their interactions with retailers and service providers. But there is a right and wrong way to go about email marketing. In this article, we’re offering five tips to help your marketing tactic achieve success.

Put a Sign-Up Feature on Your Site

If a lead decides that they like the look, feel and functionality of your site (in addition to the product or service you offer), they’re going to want to learn more. If they can sign up for email notifications from you, there’s a strong chance that they will do it. This is also the easiest way to build your subscriber list.

Keep Formatting Neat and Clean

Broken or wonky HTML makes emails (or pretty much anything else) difficult to read. And if someone can’t read the content or doesn’t feel inclined to sift through lines of poorly-written and broken code, that email is going straight into the trash. Make sure that everything reads well, that all graphics are appealing and clean to look at, and the body of the email is structured well.

Link to Yourself

The goal of email marketing, and most other types of online marketing, are to get people to visit your website. Whenever it applies, make sure to link to relevant pages from your website in your email to customers. This prompts organic website traffic and helps to establish your authority in your industry.

Make it Easy to Opt-Out

You should make it as easy to opt-out of your subscriber list as easy as it was to opt-in. If people feel that they cannot unsubscribe easily from your emailing list, they’re going to get increasingly frustrated with each email they receive. And the goal, as you know, is not to make people ticked off at your brand.

Optimize Emails for Mobile

So much of our lives are conducted from the convenience of smart phones and tablets, so mobile optimization is essential for any communication you may have with your customer base. If someone can’t reasonably read your email from their smart phone, they’re not going to hop onto their laptop just to view it.

Marketing isn’t an easy thing to do, especially if you want to do it well. Take these steps to ensure that you are delivering high-quality content to your subscribers’ inboxes.

Get in touch

In business, it helps to have people who know their stuff on your side. NPU Atlanta is the area authority on all things SEO, and we want to help your business achieve success. We know what it takes to get your hard work noticed, so reach out to us today!