Leadership Excellence Certification

The Leadership Excellence Certification (LEC) confirms the GACVB’s commitment to provide tourism professionals the opportunity to excel in the destination marketing industry. The LEC program includes twenty-four hours of coursework in three areas of leadership focus: Supervising Excellence, Organizational Excellence, and Strategic Excellence. Upon completing all three tiers, evaluations, and a Personal Leadership Development Plan, the Leadership Excellence Certification designation will be awarded.

The sessions, which lead to certification, are open to all industry leaders – not just CVB professionals. Attending LEC sessions does not require you to pursue the LEC designation, but a record of your credits will be kept in the event you decide to pursue the designation at a later time. To receive LEC credit, keep in mind that attendance is required at both part 1 and part 2 of each session. Sessions are offered biannually at GACVB’s Winter Meeting and the annual Governor’s Tourism Conference. Click here for a list of frequently asked questions about the LEC program.