People in Hinckley can now keep track of Santa’s schedule around the town on social media.

Santa’s helpers at Hinckley Round Table have set up a special Facebook account for the man in red called HinckleySanta which is being updated daily to show which streets the big guy will be visiting.

He can also be followed on Twitter and people can send in their pictures of the festive visitor via Instagram @Hinckleysanta.

Santa and his Round Table elves will be travelling by sleigh around the town in the coming days collecting for good causes in and around Hinckley and surrounding villages including Burbage and Sapcote.

Santa’s assistant, Round Tabler Neil Tyack said: “Unlike some other collections, every penny of every pound that people donate is given to those who need it in the local community.

“Please share us on your Facebook page and spread the word.”

Money raised will be used to help causes across the area throughout the year.