How Dammer started their logo design journey

Company name

Overview

Iron Fist Athletics is a new company with the most experienced strength coaches in the industry.

We train athletes from many different sports but our main focus is on the development of MMA (Mixed Martial Artists).

At Iron Fist Athletics, the credo that our athletes live by, speaks for itself.

"I won't let myself end where I started. I will not let myself finish where I began. I know what is within me, even if you can't see it yet. Look me in the eyes. I have something more important than courage. I have patience. I will become what I know I am. A champion."

I’ve been able to log over 12,000 hours of hands-on training in real world situations. But the highlight of my career has always been and will always be watching my athletes perform on their given stage. Watching them give every last ounce of strength and energy they have until that final bell rings or buzzer goes off. They leave it all out on the battlefield and win or lose; they know that they did everything they could do to succeed without any regrets.

Tell us a bit about who you are and the people you reach

Our goal is to get national recognition within the ages of 14-32. Both male and female.

We are not some "fancy polished health club" style of training. The athletes we train go to war with themselves every time they come in to train. We need a logo that is rough, gritty and down right dirty but at the same time needs to look professional and distinct.

Blood and sweat go hand in hand with MMA and any type of strength and conditioning we do. Our athletes don't leave anything left in the tank and want the world to know that they aren't people to be messed with.

Requirements

We would like the logo to be very distinct meaning that people will recognize it when they see it.

We require a logo that can have different color variations. One for a white background and one for a black background. A third background of red will also be considered.

We are big fans of a font type called "Defused" and if possible, something along those lines would make us happy.