My Move

Imagitas, 2016

Constant testing and iteration was the name of the game with My Move. Via A/B testing, in-person and remote user testing and GV style Design Sprints, we’ve tested it all: from copy to whole experiences and everything in between – even branding. As Director of UX/Design I led an agile UX team tasked with owning the front-end of a product built to take make a mover’s life easier.