2015 DigiAwards

Welcome!

The 2015 DigiAwards are now open for entries.

Now in their sixth year, the CorpComms DigiAwards are well-established as one of the industry’s leading awards events.

Much has changed in the world of social media since the first event was held at London’s Battersea Power Station in September 2010. Few campaigns or communication strategies now lack a digital or social media element. Heck! Even the Pope has embraced a social strategy, while the Duke and Duchess of Cambridge often tweet official announcements rather than issue a formal press release.

We have adapted our categories this year to reflect this moving landscape. The criteria has changed for some, a few have been dropped while new categories have been introduced that, perhaps, better suit today’s world. For example, social media is all about openness and transparency; tone of voice plays a vital role in achieving that goal. Consequently, we’ve introduced a ‘Best Use of Humour’ category - to recognise those organisations that engage in a lively and, occasionally, robust manner.

We have tried to limit the number of awards we present, while simultaneously covering all aspects of this fascinating industry. We want our presentation ceremony to be short, sharp and - most importantly - fun, as past guests will attest. This is a dynamic industry; we aspire to be a dynamic awards scheme.

Last year's winners

Up to 80 per cent of blindness is preventable. Wet age-related macular degeneration is the leading cause of blindness in the developing world, affecting 1.5 million people aged 50 or over, but it can be prevented through early diagnosis or treatment.

Pharmaceutical giant Novartis was keen to raise global awareness about retinal disease and the importance of maintaining eye health, and asked Weber Shandwick to create a digital campaign that used new technology to educate people.

The campaign was based on the insight that vision is our window to the world, our families and loved ones and memories.

The Set Your Sights campaign centred on an app The Sight Experience that used Facebook Connect technology. The app integrates user’s Facebook photos into a customised video that reflects what life is like with retinal disease.

The video starts as a journey around a home, where photos on walls and mantelpieces are revealed to be the user’s personal ones. But these images start to degrade, becoming blurred, spotted or distorted, to demonstrate the impact of vision loss.

Users are reminded that retinal diseases can be treated and prevented, and invited to share the video.

A Set Your Sights website complements the app. It is a magazine-style platform tailored to the needs of individuals living with or caring for someone with a chronic eye condition.

Launched in October 2013, the app was promoted to key influencers within ophthalmology and digital health, including patient groups and high-profile bloggers. Leading trade publications, such as Ophthalmology Times, tweeted about the campaign.

Within six months, more than 19,000 had been on the Sight Experience journey and the Facebook app had received more than 10,600 ‘likes’ and an additional 5,400 fans. There were also more than 30 million online impressions.

‘Such clever creatives,’ said the judges. ‘An excellent use of digital technology that achieved good stats and great engagement. A really innovative campaign.