SOHO and SMB networking solutions vendor TP-LINK Technologies Co Ltd, has announced plans that will see it roll out a comprehensive programme focusing on developing its channel business in in Egypt.

According to the vendor, the strategy to develop the business in the North African state comes as TP-LINK has seen business confidence return to the IT market in that country.

Roger Gong, country manager, Egypt at TP-LINK Middle East, said the company has decided to strengthen its B2B and B2C SoHo and SMB networking business in Egypt as the country is steadily turning around from the upheaval it has experienced in the past three years.

Gong saidfor the first half of 2015, confidence in the distribution channel and retail segment has returned to Egypt and TP-LINK would like to up the tempo so that partners can start to benefit from the business opportunities that are emerging in the country. "We have been working so hard to communicate the new business and partners initiatives, and we are working closely with each channel segment to ensure that we lay a solid foundation upon which our business will develop and grow in this market," he said.

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He said TP-LINK has brought in new business initatives and is finding mutual growth points together with all partners it currently works with in Egypt.

Gong pointed out that as a result, TP-LINK is building tight alliances with channel partners and developing distributors so that they can start to position their business functions as service providers for reseller partners. "We've also complemented this channel push by hiring a local senior channel manager to oversee the sales team, improve and develop our partner programme and drive our business," he said. "In addition, we hired technical staff who will manage a series of training sessions on technical knowledge, product information and key selling points for our solutions."

Gong added that the company has done well in ensuring that retail partners are well trained and in the coming months, the aim is to raise the service the traditional reseller partners receive. "We are happy with the brand acceptance in the Egyptian market. This has been complemented by the product quality, distribution ability by our distributors to supply channel partners with all our products timely," he said.

He said looking ahead, TP-LINK will be enhancing its Channel Partner Programme and after-sales service. "We have started the process of setting up our own after-sales call centre as this is an important part in our growth," he said. "Our partners in Egypt can expect to see a broadened product portfolio in the second half of the year and beyond. This is one of TP-LINK's great advantages. We'll also work together with channel partners and serve them better than before."