In an exciting collaboration Michael Chugg Entertainment and Rob Potts have announced great news for the iconic Deniliquin Ute Muster site.

The Deniliquin Ute Muster has long been on the local calendar as the "must go to" event. Now comes the exciting news that the site will become a regional event centre, with a new musical event announced for the facility next year. Michael Chugg and Rob Potts will work with Deni Play on the Plains Festival Ltd to hold the Deni Blues & Roots Festival at Easter 2013.

The fabulous first time two day event will be held over Easter Saturday and Easter Sunday with headline names including Santana, Bonnie Raitt and Chris Isaak and more from March 30 and 31st.

Making the announcement Michael Chugg said, "We're so excited to bring this new event to Deniliquin for the first time. This is an area with a strong tradition of bringing people together for a good time and with the calibre acts on this line-up, they won't be disappointed."

CEO Potts Entertainment, Rob Potts said, "To make a successful festival you need a great site, access to lots of people, world class staging and infrastructure and a killer line-up of great international and local talent. The inaugural Deni Blues and Roots Festival at Easter on the famous Deni Ute Muster site, brings all of these components together as over one million holiday makers and locals take a break and play on the Murray and Edward Rivers. We're always excited about building a new festival, especially when everything seems just right for the occasion."

Chugg and Potts have worked hard along with Deni Play on the Plains Festival Ltd Board and staff when they announced their plans to run the muster site into a broader entertainment complex from earlier this year, saying its implementation would depend on government funding for site improvements. The funding, $500,000 from Regional Development Australia, was confirmed earlier this year.