The U.S. motorcycle market is worth $14.6 billion (2007) and is
expected to reach $21 billion by 2011. (1)
Motorcycle Sales
According to the Motorcycle Industry Council, 1.11 million motorcycles
were sold in the United States in 2007, down from 1.19 million in 2006. (2)
Motorcycle Registrations
6,634,506 motorcycles were registered in the United States in 2006.
This figure does not include publicly owned vehicles. It represents only
private and commercial registrations. (5)
Motorcycle Market Share by Manufacturer
Harley-Davidson 28%
Honda 25%
Yamaha 17%
Suzuki 13%
Kawasaki 11%
KTM 2%
BMW 1%
Triumph 1%
Ducati 1%
Demographics of a New Bike Rider
Age Gender
20 years and younger 1% Male 90%
21-25 7% Female 10%
26-30 9%
31-40 22%
41-50 30%
51-60 23%
61-70 7%
71 and older 1%
Married 65%
Single (never married) 17%
Widowed 2%
Divorced/separated 6%

UK FACTS

The proportion of households with at least one motorcycle has remained
relatively steady since the 1990s at just under 3 per cent.
Forty six per cent of motorcycles were owned by people aged between 35 and 49.
The distance driven by motorcycles in 2008 was 5.1 billion vehicle kilometres.
The risk of death or serious injury for a motorcyclist is considerably greater than
for other road users. In 2008, a motorcycle rider had a relative risk of being killed
or seriously injured per kilometre driven that was 57 times higher than for car drivers.
The overall casualty rate for motorcycles has improved since 1998. In 2008 the number
of deaths or serious injuries was 1,131 per billion kilometres driven. A decade earlier it was
23 per cent higher.

CANADA FACTS

Over one hundred and thirteen thousand new units of motorcycles, scooters and ATVs were sold
during 2010 at an estimated retail value of $1,417,850,000 dollars.
There were approximately 831 authorized motorcycle dealers and 1,046 authorized all-terrain
vehicle dealers across Canada in 2010.

In 2010, 70.93 percent of new motorcycle and scooter retail sales occurred
in the spring and summer from April to September inclusive, and 29.07
percent in the fall and winter combined.