The technology markets we serve

2015 Media Consumption Report: Guided by content

This report highlights the key findings from TechTarget's 2015 Media Consumption report. It provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives.

This exclusive, senior technology marketing event demonstrates all the latest, successful online lead generation marketing techniques, brand engagement metrics, social media strategies, methods to prove ROI, and new best practices proven by hundreds of recent campaigns and new research.

Best Practices

Technology marketing intelligence

The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Since its founding in 1999, TechTarget has run more than 30,000 marketing programs for customers from the Fortune 50 to emerging start-ups. Through this 15 year period, we have seen the good, and the bad in regards to misuse of lead filters, misaligned content strategies, improper localization and much more. This white paper compiles the top 10 mistakes marketers need to avoid when developing a technology marketing campaign. Each mistake features additional resources for you to learn more.

More best practices

This white paper provides an in-depth comparison of LOB media choices and targeting techniques, helping tech marketers identify the most efficient, intelligent ways to get ahead of technology projects and create more impact with LOB.

This white paper helps you navigate the complex maze of global marketing regulations and provides practical advice to maximize the success of marketing efforts while complying with applicable requirements.

Research

Groundbreaking market insight

2015 Media Consumption Report

Guided by content:
How IT buying teams navigate through the research and purchasing process

This report provides a complete perspective of the research and purchasing process, the content preferences and the engagement expectations of IT buying teams while offering suggested best practices for technology vendors to leverage in their marketing initiatives. Download the report.

Case Studies

ROI driven success stories

Symantec Global Brand Study

Symantec, a global leader in security, storage and systems management solutions and its agency, GQP, turn to TechTarget
to create a strong brand identity in the business continuity space. This innovative branding campaign resulted in 84% consideration lift of Symantec’s target audience and 90% of visitors will consider a purchase after viewing the Essentials Guide.

More case studies

Fastest Route to Market
Best practices and real-world examples of three companies' journeys, how they grew market share in a short period of time from start-up to market leadership while partnering with TechTarget.

Events for Technology Marketers

TechTarget Worldwide ROI Summit

Where technology marketers go for the latest insights and best practices to maximize ROI

Since 2008, TechTarget has hosted thousands of technology marketers to discuss the current IT marketplace and the latest strategies to effectively identify, engage, and influence the right IT decision makers. Expanding across North America, Europe, and Asia-Pacific, this event series is designed to accommodate its audience by focusing its content on the topics marketers care about most and hosting the events in the format they prefer.

Join your peers from Apple, HP, IBM, Microsoft, Trend Micro, and hundreds of other top technology vendors in learning how to improve your online campaigns and prove the ROI. Learn more at TechTargetSummit.com

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Resources for global marketing

LeMag IT: A new approach for French IT Marketing

Discover
what TechTarget's acquisition of LeMagIT means for marketing in the
French IT market in this brief video with LeMagIT co-founders Eric Ochs,
and David Castaneira. Watch the video.

Meeting
Chinese IT Pros' Information Needs

TechTarget’s Vice President for
Asia-Pacific, Jon Panker, talks with Shirley Xie, China Country Manager, about
the way Chinese technology buyers conduct research. Learn about the shortage of
good vendor content in the China market and the type of materials that marketers
can produce to influence Chinese IT pros. Watch
the video.

Pitching the European CIO - A guide to understanding the philosophies and priorities of European Senior IT Management

Find out what EMEA CIO's top interests are and gain insight for marketing to these senior IT pros in this region with this in-depth analysis from TechTarget's Director of Product Marketing, EMEA, Byrony Seifert and Computer Weekly's Editor-in-Chief, Bryan Glick. View the guide.

Understanding
how one large Indian organization makes IT purchases

In an interview with TechTarget
India, VS Parthasarathy, Group CIO, EVP Finance & M&A, Member of Group
Executive Board, Mahindra & Mahindra, the auto to aviation conglomerate,
offers insight into how they have adopted a "collaborative approach" to
technology purchasing.Download
the interview.