Briefly… Bell’s awards South African ‘good guy’ with R1million

Following a two month long search for South Africa’s ‘good guy’, Bell’s Whisky has announced Nirmal as its overall grand winner of the ‘Bell’s Share a Million with a Good Guy’ promotion. Nirmal will split the R1 million prize money with his brother-in-law, Shunil, who nominated Nirmal as the ‘Bell’s Good Guy’ and put him in the running for the grand prize.

The nationwide radio and in-store promotion which launched on 20 August 2013 -invited consumers to nominate an individual who embodies the Bell’s pillars: Respect, Honesty, Selflessness, Perseverance, Generosity, Compassion and Responsibility. The competition mechanics required consumers to purchase a Bell’s and enter their unique number via USSD to stand a chance at winning the R1 million prize to share between themselves and a deserving man.

Nirmal, who was nominated for always going the extra mile for his community, comments: “I was taken aback when I heard that my brother-in-law held me in such high regard, so you can only imagine the excitement when I received the news that our story had won!” Shunil who nominated him adds, “Nominating my brother-in-law as a possible Good Guy was a no-brainer for me. I have always admired his humility, generosity and selflessness, so when I heard of what constituted as a Bell’s Man of Character, he was the obvious choice for me.”

Follow Us

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis. Find out more here