Netflix dumps Qwikster, keeps DVD service on main website

Less than a month after revealing it would separate its DVD and streaming plans into two websites, Netflix announced it is scrapping its DVD service Qwikster.

"It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs," says a statement from CEO Reed Hastings in a post on the official Netflix blog.

Netflix unveiled Qwikster in September, saying streaming and DVD have turned into "two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently," wrote Hastings.

Netflix has experienced a couple of rough months ever since unveiling an overhaul of their subscription plans in July. The move separated DVD rentals and streaming video options into two plans, effectively doubling the monthly subscription costs.

The move angered customers, with many of them threatening to drop their plans altogether. Their stock has also taken a huge hit, plunging 60% since the changes.

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