AGENDA

NEWS

The 10th wave of the World Luxury Tracking, 5th one devoted to emerging markets has been launched. New in 2016: Thaïland + Focus on China with a sample that has been doubled. Results available in the Fall of 2016. To learn more about this project, go to the project part of this site or contact the Association.

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12-09-16: DEMISTIFY WECHAT

Launched in 2011 by Tencent Holdings, the WeChat platform has now over 700 million unique visitors per month, the vast majority of them residing in China. With 90% of its subscribers connecting daily and 54% of them spending more than an hour a day on it, WeChat has become the key to all brands wishing to expand their business with Chinese clients.

On December 9, 2016, the International Luxury Business Association is organizing a seminar in order for professionals to improve their overall knowledge and understanding of the WeChat platform and, through concrete examples to review the numerous possibilities it offers to luxury brands. Since a limited number of seats are available, registration will be possible only for managers having received an invitation. If you would like to receive one, please send an e-mail to contact@luxurybusiness-asso.com, specifying your corporation and function.