~ [food-tee]

Category Archives: Las Vegas

On a strip saturated with a multitude of attractions and restaurants by famed chefs, unique selling propositions can help attract a stream of targeted consumers to a specific experience. In addition to the brand association of “Chef of the Century”, Joël Robuchon (Las Vegas) at the MGM Grand has the most distinct accolade of being Vegas’ only three Michelin starred restaurant, being deemed “exceptional cuisine, worth a special journey.”

Depending on how you spend your time in Vegas, a trip may not always be worthy of the title “special journey,” but the team at Joël Robuchon and the MGM Grand try to make it one at least for the five or so hours you are in their hands. During that time you are taken outside of the inebriated crowds and rowdy atmosphere of the Vegas strip and transported into the world of fine dining according to Joël Robuchon.