Keywords are important they are the best source of driving a traffic to your website since they the most used term when user search for certain topic/subject in google. If you'll gonna use the keywords then chances are many users can easily find the content that you made.

If you are new to the internet marketing world, you might not understand how vitaly important choosing the right keywords for your website is. Most people who put up a website don't realize that the right keywords on your website will improve your search engine rankability.