Half-Off On Twitter - 'Net Briefs

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Posted on 9.25.2011

Twitter recently announced that it now
has 100 million active users. Great news,
right? Well, maybe not when you consider
that the site has had over 200 million user
accounts since April. However, most of those
users don’t qualify as “active,” which is defined as
someone who signs into Twitter and uses the site at least once a
month. In other words, over 50 percent of Twitter accounts are inactive
according to the company’s own statistics, though it doesn’t know how
many are totally abandoned and how many are just barely maintained.
One thing that is for sure: Twitter is pretty good at reeling users in, but
not quite as impressive when it comes to holding their attention. Such
is the plight of microblogging, it seems.