“We’ve learned a lot in five years about what the levers are, how we can pull them and what are the tradeoffs. We understand a lot of things better than we used to. The changes are the natural evolution of that understanding.”

VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.

Plus: A new podcasting convention launches (with a YouTube pedigree), Radiotopia readies Ear Hustle for launch, and the Trump budget formally proposes kills off the Corporation for Public Broadcasting.