The magazine was launched in 1972 by the late media magnate Kerry Packer with Ita Buttrose at its head. It hit a readership of 200,000 in its first year but more recently has been down as low as 53,000.

It has been a rocky start to the year for Bauer Media, with the highly-regarded editor of Australian Women’s Weekly, Helen McCabe, announcing she was leaving her position earlier this week.