PR and reputation blog written by Jonathan Welsh, an award-winning PR expert based in Manchester and working nationally and internationally. Former MP's assistant, senior director at a global PR firm, and married father of two.

Wednesday, 9 November 2011

The Telegraph 's coverage of today's latest student and Union protests was a multimedia masterclass.

Although the paper's politics clearly clash with that of the protest movement, the Telegraph reports and website team managed to produce a fairly balanced and innovative live blog featuring video, live images and Twitter reaction from across the political spectrum.

In terms of accessibility, comment and links to social media platforms I'd put the coverage ahead of the Guardian's, which came across static in comparison.

This seems to be borne out by the Tweet ratio to the pages: 207 to the Guardian's 17.

A good lesson in creating a live news blog that evolves with the story, even without any dramatic twists to report on.