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Thursday, February 23, 2017

Amazon or Google for new gTLDs?

Google offered the world its tool to operate new gTLDs: it is a backend registry solution, named Nomulus. Google new gTLDs already use this solution.

AWS from Amazon
You might have noticed the massive communication around AWS (Amazon Web Services) where the communication focuses on promoting cloud solutions from Amazon. A new gTLD was even created for this: the .AWS domain name extension.

If Google made it clear that it still does not know if it will create a key-in-hand offer for .BRAND new gTLD applicants, what about Amazon?

Amazon did not build its TLDs with an internal solution, it has a backend registry provider and has not yet considered creating its own solution.

Potential .BRAND new gTLD applicants still think that it is too expensive to apply for their own domain name extension and a cheap/simple offer, just build for them, would seriously help. Lowering the price at ICANN...would help too.