If you’re a Dodge Dealer and don’t know what “Custom Audiences” are or you’ve heard about them and were wondering how they can actually help your store sell more rides, this short video will answer a lot of questions.

Imagine having a list of all Ram owners within one hundred miles of your dealership the day FCA announces zero percent financing for 84 months or 25% off MSRP on 2016 models.

I’ve been reading a lot lately about all the awesome software and tools available to help car dealers automate their link building activity to generate more traffic to their websites. (Dealers often forward me “pitches” they receive. I see several of these each month).

“They” say technology has made it possible for a small dealer in rural Saskatchewan to create an online presence that looks much like a big city dealer in Calgary or Edmonton. [click to continue…]

In 2002 Oakland A’s General Manager turned the world of baseball upside down by applying “SaberMetrics” to the squad selection process.

For those who’ve yet to see Moneyball, it’s the true story of how Billy Beane, (played by Brad Pitt in the movie), transformed “average” players and “benchwarmers” into what became one of the most winning teams in baseball history.

If Mr. Beane were putting together an Internet sales team today, I wonder which metrics he would consider most important ? [click to continue…]

Not all that long ago it wasn’t difficult to have your dealership ranking well on search engines. Few dealers were doing any search engine marketing. Those who did, easily found the top of the page.

Today the SEO and PPC “experts” seem to outnumber car dealers.

The days of being able to just write a cheque to an Automotive SEO company, (or your website vendor), to get ranked will soon end. (It already has in some Canadian Markets).

This shouldn’t come as a surprise to anyone who has been in the business long enough to remember how things were before Craig Newmark came along and forever changed the world of local classified advertising. [click to continue…]