The meeting demonstrates the concern of the Institute to report on procedures and legal aspects that must be considered in examining applications for trade marks.

Brazilian will hold the 2014 World Cup, and according to Alexia Willetts there will be about 10 to 20 key brands, whose applications in various classes should reach approximately 500 submissions.

FIFA's concern is also with the amount of opposition that will be needed to ensure protection of their brands spread across classes, since there are actually companies that seek to take advantage of trade marks relating to the World Cup. According to national legislation, FIFA needs to bring opposition proceedings if it considers that there is conflict with its trade marks.