Sony has taken every opportunity over the past year or so to tease an A700 replacement. Such is the case again this week at CP+ in Japan.

In this case, however, Sony managed to give an idea of when it would be available. The yet un-named model that will replace the A700’s position in the Sony Alpha lineup will be available “mid-2011” according to the official word from Sony at CP+.

In addition to the new A700 successor, Sony is developing a new standard kit lens and a new hot shoe flash to pair with the prosumer camera. As we have already learned, the Sony prosumer model will feature Sony’s Translucent Mirror Technology (as found in the A55 and A33). The prosumer model, rumored to be called the A77, will also capture AVCHD in full 1920 x 1080 resolution. The camera will also feature an APS-C format sensor.