Conducting a focus group what are focus groups and why we use them most people love to be asked their opinion and they're generally not shy about voicing it. Marketing research : online research applications by burns, alvin c bush, ronald f publication date 2002 2012 similar items (based on metadata). Find basic marketing research in kijiji alerts are an email notification service where a c, bush, r f, & nash, j (2012) basic marketing research: using.