So be that annoying kid for a moment and ask: “Why do you want to learn and connect?”

If you play enough rounds of the why game, and ignore the unprofessional but possibly truthful answers — for example: “I’m hoping to get to know an attractive colleague better”; “My boss said I had to and I need a pay raise”; “It’s been too long since I ate fresh Maine lobster” — you will find that the core motivation to go to meetings is to change in some useful way. Change how you see things, and, most important, change how you do things: i.e. behavior change.

So now we’ve got that out of the way, let’s review what Harold Jarche, a veteran educator in the Canadian Armed Forces and now a leading consultant on workplace learning, has to say about the value of public speaking [emphasis added]:

“I do a fair bit of public speaking. But I doubt that much of it has changed anyone’s behaviour. I may have presented some new ideas and sparked some thinking. With a one-hour lecture, you cannot expect more. Yet a lot of our training programs consist of an expert presenting to ‘learners’. Do we really expect behaviour change from this? That would be rather wishful thinking. Learning is a process, not an event.”

“To learn a skill or get better at one you have to practice. Deliberate practice with constructive feedback is the key for long-term success.“

“I conduct face-to-face workshops as well as online ones. For my on-site sessions, usually 1/2 or a full day, I try to cover the basics and the key concepts. We do a few exercises to get people thinking differently. But I don’t expect significant changes in performance as a result of one day together.” —Harold Jarche, no time, no learning

Like Harold, after years of running meetings and workshops I’ve learned that the likelihood creating permanent valuable behavior change increases as a power of the time spent together. By “together” I don’t mean listening passively to an expert talk. I mean working together as a group to learn new skills and approaches and ways of thinking and practicing with constructive group and expert feedback.

We’ve all heard we should be doing these things to maximize the value of our valuable time together — but very, very few of today’s meetings involve even a smattering of facilitated deliberate practice with constructive feedback.

When you think of all the expensive time we continue to waste doing things we’ve been doing for hundreds of years which we now know don’t work — well, I think tragedy is an accurate description of what routinely passes as a “meeting”.

Change is hard. We now know that social production is the way to maximize learning that leads to significant, valuable, long-term change. At meetings, the instantiations of social production are facilitated workshops run by and/or with content experts. That’s what we should be doing.

Not lectures from experts. Stop wasting valuable time at meetings doing that!

Why is experiential learning superior to every other kind? In a word: feedback. Jerry Weinberg explains simply and concisely.

“Why is reading or writing something different from doing something?

First consider reading. Reading is (usually) a solitary activity, with no feedback. Without feedback, there’s no check on what you believe you’re learning.

Now, writing. Unless you put your writing in the hands of someone (or perhaps some computer analysis app), there’s also no feedback, so there’s no check on whether you wrote sense or nonsense.

When you do something, you interact with the real world, and the world responds in some way. With the world’s feedback, you have the possibility of learning, confirming, or disconfirming something. That’s why we strongly favor experiential learning over, say, lecturing or passive reading or writing.” —Jerry Weinberg, Why is reading or writing something different from doing something?

As an example, here’s what I recently learned while leading a workshop.

Trying new things and noticing what happens During the workshop:

I used a projected countdown timer and a 90-second piece of music to get participants back in their seats on time at the end of a short mid-workshop break. Outcome? It worked really well!

While facilitating body voting (aka human spectrograms) I verbally stated each question we were exploring. Outcome? It seemed like a few participants didn’t hear or understand what I’d said until I repeated myself. Verbal communication didn’t work so well.

I wore a red hat when I was explaining/debriefing, and took it off when I was facilitating experiences. Outcome? This was the second time I’ve tried this approach, and I’m still not sure whether it’s effective/useful or not.

When you pursue risky learning, some things work while some don’t — and for some, the jury is still out. Whatever happens, you can learn something!

Soliciting and being open to observations and feedback During the workshop:

Some of the questions I asked during body voting asked individuals to come up with a numeric answer, and then join a group line in numerical order. Someone had the bright idea of showing their answer with fingers raised above their head, so it was easy for others to see where to go in the line. Many participants copied the idea, which sped up forming the human spectrograms. I’d never seen this done before, and will adopt this simple and effective improvement.

I love to use a geographic two-dimensional human spectrogram to allow participants to quickly discover others who lives/work near them. The wide U.S. map I projected did not correspond to the skinny width of the room. A participant suggested that we rotate where we stood by 90º. I tried her suggestion and found that it was easy for people to move to their correct positions. Duly noted!

At the end of the workshop, I solicited public feedback at a group spective. One participant shared frustration with my verbal statements of the body voting questions, and suggested that the questions also be projected simultaneously. An excellent refinement that I will incorporate in future.

Notice how participants were able to point out deficiencies in processes I used, and simultaneously came up with some fine solutions. Peer learning in action!

Final thoughts I’ve been designing and facilitating participant-driven and participation-rich meetings for 25 years, and many participants have been kind enough to share that I’m good at what I do (check out the sidebar testimonials).

But I don’t want to rest on my laurels. I’m no Casals, but, like him, I keep practicing, learning, and — hopefully — making progress.

Thank you for your feedback! Although some say that comments on blog posts are passé, I still think they provide valuable feedback and connection for communities that develop around posts and the topics covered on a blog.

So I’m happy that,as of today, readers of this niche blog (albeit one that will surpass 6M pageviews this year) have shared 1,000 comments on the 343 Conferences That Work posts I’ve written over the last five years. Many commenters are now friends, and some of you I met first through a comment on a post.

Nick is building a interesting collection of interviews with facilitators about the processes they use. His site is well worth checking out. The interview is under half an hour and includes an extremely cute intruder around the 23 minute mark.