Executive Briefings

The Word Is Out: SaaS Doesn't Have to Be Scary

By: Baseline 07.09.2008

IT leaders polled about software as a service confirm that it delivers robust applications--typically at lower cost than conventional deployment and licensing models. But implementation is slow in the enterprise core, where data security, availability and ease of integration remain key concerns.But word of mouth is helping to overcome some of that reluctance. Of the respondents to a recent poll who have implemented SaaS, the majority ranked conversations with users at other companies as the strongest influence in evaluating potential SaaS applications--marginally ahead of reading trade publications and Web sites or speaking with vendor customer references. So there is an active word-of-mouth network reducing fear, uncertainty and doubt.Source: Baseline, http://www.baselinemag.com

IT leaders polled about software as a service confirm that it delivers robust applications--typically at lower cost than conventional deployment and licensing models. But implementation is slow in the enterprise core, where data security, availability and ease of integration remain key concerns.But word of mouth is helping to overcome some of that reluctance. Of the respondents to a recent poll who have implemented SaaS, the majority ranked conversations with users at other companies as the strongest influence in evaluating potential SaaS applications--marginally ahead of reading trade publications and Web sites or speaking with vendor customer references. So there is an active word-of-mouth network reducing fear, uncertainty and doubt.Source: Baseline, http://www.baselinemag.com