Koen is running the offices in Hong Kong and is responsible for production. Vincent moved to San Francisco to focus on sales and e-commerce! It all started when Koen couldn’t find a nice case for his HTC Sensation. Only one year later they launched this IndieGoGo campaign!

We got a chance to interview these two Dutch 3D printing enthusiasts. Here’s a transcript of our interview.

On 3D Printing: It seems like your inspiration to use 3D printing is about personalization. Can you elaborate?

It is about availability and personalization. How cool is it that you can give your two year old Galaxy SII with a customized case to your parents when you are buying an SIV? Instead of buying a one-fits-all sleeve you can create something they like, they can relate to and make it a personal gift instead of just a phone. And the cool thing is, if they don’t like the design you’ve made, they can create a new switchable panel!

On 3D Printing:Nokia announced a 3D Printing Kit for its Lumia series phone. How are you going beyond what they’re doing?

We’re really happy that a big brand like Nokia understands the importance of 3D Printing and starts experimenting early. What Nokia is doing is for 3D Printing experts, engineers or developers, in other words people who know what they are doing. Designing a case and getting a perfect fit isn’t easy, even for educated industrial designers. It takes a couple of test runs to get a good case. 99.9% of the (mass) market is not interested in doing this. We want to make it simple! People can design their own case or choose one of the pre-selected designs, choose one of the seven colors we’re offering and can expect a perfect case with high quality on their doorstep a couple of days later. This isn’t only for Nokia users, but all smartphone and tablet owners!

On 3D Printing: Who created the design software? What was that experience like?

We´re working with an amazing team of software developers. One of the reasons we are doing crowdfunding is the webshop. We’ve are investing a large part of the $20,000, we’re raising, in the webshop. Vincent has over 7 years experience with E-Commerce and start ups and developed more than 20 webshops in multiple languages. The plan that we have for our webshop is ambitious, but realistic. Realistic if you work with the right people. Our webshop will be very simple, easy to use and our customer service will be amazing. This is the combination for a successful E-Commerce company.

On 3D Printing: Where will you 3D print the actual cases? Will you use an existing 3D printing service or your own production?

Co-Founder Koen Munneke runs our office in Hong Kong and is responsible for production. If you want to be better, you have to think outside of the box. Koen is a 3D Printing expert and knows everyone in the field in Asia. Vincent´s expertise lies in consumer products, so we have combined the best of two worlds. The 3D Printing technique (this needs a verb, not sure what you want to say here) with painting and coating from different markets. Our coating originates from the automobile industry. We’re working with several 3D Printing, paint and coating experts to get the best quality for our products. The 3D Printer that we’re using costs hundreds of thousands of dollars, so we partnered with a manufacturer.

On 3D Printing: How do you plan to market your service?

IndieGoGo is the start. We have been featured on several blogs and websites, so we’re off to a good start. Our first market will be the US & Canada and China. We want to make 3D printing simple and available to everyone. So don’t be surprised to find our services in Korean, Spanish, Japanese, Portuguese and Russian in the coming years!