Just in time for Back to School! (CNW Group/Giant Tiger Stores Limited)

Survival Gear. (CNW Group/Giant Tiger Stores Limited)

Stylish clothes designed to be as durable and fun as kids, and moms, need!

OTTAWA, Aug. 17, 2016 /CNW/ - Giant Tiger Stores Limited is excited to introduce 3 new children's lines, launching today. Just in time for back to school, these three fun and fashionable clothing lines are sure to be a hit with kids and moms alike: Monkey Bars for girls and boys sizes 2-6X; Bella & Birdie for girls sizes 7–14; and Survival Gear for boys sizes 8-16.

"As a proud Canadian retailer, we have developed our three new brands to meet the needs of Canadian kids and families" explains Brian Hession, Vice President Softgoods & Footwear Buying, Giant Tiger Stores Limited. "These fashionable collections are designed to be versatile and stand up to the wear that naturally occurs with kids clothing. From our $4 mix and match separates program to our $8 durable denim program, we have worked to create on-trend items at price points that are in keeping with Giant Tiger's low price philosophy."

The three brands have their own unique personalities, each reflected in the styling and assortment. Monkey Bars is energetic and fun, perfect for playdates to preschool; Bella & Birdie is all about confident and cool girls who are ready to explore their inner fashionista; and the Survival Gear boy is fun, fearless and always up for adventure. The quality fabrication, stylish designs and outstanding prices make these new lines the perfect additions to the growing Giant Tiger family of private brands.

As part of the launch of the kids' lines, Giant Tiger is pleased to introduce the Happiness Guarantee. "At Giant Tiger, our priority is our customers and creating a shopping experience to make even the busiest mom's life a little easier," explains Karen Sterling, Vice President of Marketing. "We listened to our moms and created our 'Happiness Guarantee' which is designed to create a completely risk-free shopping experience for parents. If you are not completely satisfied with your purchase, simply return it along with the receipt for a full refund, no time limit. It's that easy. Our goal this back to school season is to not just help moms survive back to school but to succeed at it!"

About Giant TigerGiant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada's best kept secret the privately held company has over 220 locations across Canada and employs over 8,000 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless