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Work 9.29.03

Published on September 29, 2003.

America Online took over the New York Post on Sept. 24 with 17 different ads by BBDO, New York, including those seen here. The ads were part of build-up to the Dave Matthews concert for New York public schools, sponsored by AOL, and teasers for the launch of 9.0. AOL paid to have 1 million copies of the Post given away free and inserted a sample CD in the paper. Senior executive creative director: Jimmy Siegel. Associate creative director-art director: Phil Jungmann. Copywriter: Michael Aimette .