The National Basketball Association made all of the right moves this week when it lowered the boom on Los Angeles Clipper owner Donald Sterling.

For those who haven’t heard, the episode began when his girlfriend V. Stiviano taped a conversation in which Sterling instructed her not to bring black people to Clippers games, told her pictures she posted on Instagram with black athletes “bothered him” and also made disparaging comments about his players.

While it’s somewhat troublesome that all of this arose from what Sterling thought was a private conversation, it’s important to remember that the 80-year-old paid $2.7 million to settle a lawsuit in which he was accused of discrimination in regards to properties that owns.

NBA commissioner Adam Silver quickly fined Sterling $2.5 million and banished him from the league.

Sterling will remain a billionaire who will add hundreds of millions to his bank account after he sells the team. But it will never be enough to remove the tarnish from his reputation.