Vancouver city council votes to trash new logo

Vancouver city council voted Tuesdayto approve a motion put forward by Mayor Gregor Robertson cancelling the rollout of a controversial new city logo or “wordmark” and to “engage the public on a new visual identity.”

Two months after the controversial introduction of a new logo for the City of Vancouver, council decided Tuesday to go back to the drawing board.

Council voted Tuesday to approve a motion put forward by Mayor Gregor Robertson cancelling the rollout of a city logo or “wordmark” and to “engage the public on a new visual identity.”

The previous city logo was unveiled to widespread criticism in February, facing a backlash from local creative professionals who decried the green and blue text design as bland.

Tuesday’s motion directed city staff to collaborate with the local chapter of the Graphic Designers of Canada, to bring forward professional design options for a new wordmark,” and “provide opportunity for an online public vote by Vancouver residents on the final design of a new City wordmark, to be held by Fall 2017.”

Discussion over the motion took about 30 minutes of council time Tuesday.

After the meeting, Coun. Adriane Carr, one of three councillors to vote against the motion Tuesday, said the debate was like “fiddling while Rome burns, if you ask me.”

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