SearchMan is a ‘unified keyword management platform’ and app tracking service, compatible with iOS and Android apps and games. SearchMan effectively allows app developers and publishers to study the visibility of their apps against leading competitors on a daily basis, which offers greater insight into the success of app promotion campaigns and measures. Other tools offered by SearchMan include instant data-driven keyword suggestions to improve app store rankings and reach new users, and social media and other mobile media ad services.

SearchMan aims to help app developers increase downloads of their apps by improving search rankings, via prioritised words and push notifications. For keyword research and storage, SearchMan has two solutions: tracking with visibility scores, search rankings and competitor analysis, and Improvements with borrowed keywords, easy prioritisation and push app updates.