If we were to name an iconic species of the Mediterranean sea, it would no doubt be the Atlantic bluefin tuna. Bigger than a horse, faster than a Porsche, and a lifespan of 30 years — if it is not caught first. It brings $200 on the fishing docks, and up to $200,000 per fish, and is called the “cocaine of the seas.”

It’s so valuable because it has been heavily overfished for decades for sushi. The soaring demand has caused an 85 percent decline in the population.

The World Wildlife Fund (WWF) is at the forefront of the struggle to save the Atlantic bluefins. Learn about this amazing species and WWF work to ensure a sustainable future for this “most wanted” fish. Go to http://mediterranean.panda.org