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2017 Hospitality Trend

Why you should be inspired by the 2017 Pantone color of the year.

What exactly do you imagine and feel when you think of the colour green? Hold your thought there.

For this fresh new year of 2017, "Greenery" is the selected Pantone colour. Each year a symbolic colour is selected based on the most trending happenings taking place globally. The colour serves as an expression of mood and attitude towards the new year.

2017 is the year for Chefs to use symbolic Greenery to top their industry. As a forward thinking chef, you probably are familiar with this decade’s biggest food trend, ‘food for medicine’. If you haven’t yet jumped on board, then you need to expand your horizon of thoughts right now, because your industry has taken one of its greatest turns. People are now more educated, more conscious, and more focused on keeping their foods, products, clothing and lifestyle habits as organic as possible. Green and Organic will shine as the hero trend in 2017.

"Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. satisfying our growing desire to rejuvenate and reviatlize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose" says Laetrice Eiseman, Executive Director of the Pantone Color Institute.

This shift is evident by the increasing use of greenery in architecture, lifestyle and design choices globally. Greenery is now being pulled to the forefront as the latest universal tone.

As leaders in your industry, which green choices will you make to pull Greenery to the forefront of your operation to satisfy the expectations of your conscious consumers?

What exactly is the Pantone colour scale? The Pantone Matching System (PMS) is the major spot colour used to globally identify colors via a specific name or code. For instance, it enables a table napkin manufacturer in India to precisely match a colour requested by an interior designer in Australia.