Like many people in the media, Shaquille O'Neal currently calls Lavar Ball, father of Los Angeles Laker first round draft pick Lonzo Ball, a rival. O'Neal, a four-time NBA champion, has been having a war of words with the creator and CEO of Big Baller Brand.

The Ball-O'Neal rivalry began in May, when O'Neal called out the former basketball-football player for the price of his Big Baller Brand ZO2 shoes, which cost $495. ​Ball then retaliated by stating that he and his son, LaMelo Ball, could "kill" O'Neal and O'Neal's son, Shareef, on the court.

After many insults have been traded back and forth, O'Neal has taking the rivalry to a new level. Shaq has tapped into his off the court talents and release a diss track. The track, which was released to TMZ, goes right after Lavar's claims that he can beat the likes of Michael Jordan and Shaq himself. O'Neal even manages to get a plug in for The General Insurance Company, for which he is a spokesperson for.