11th Annual Merchant Survey: Customer Experience Escalation: Making the Right Choices in a Connected World

This report is a comprehensive reference source for strategy, merchandising, and marketing trends online and across channels. A compilation of responses and commentary from 147 senior executives with responsibility for ecommerce, results provide a unique overview – from the sellers’ perspective, with observations and guidelines interjected from the e-tailing group, inc. based on 18 years of ecommerce and over 50+ years of retail experience.

What’s Included

Input from ecommerce executives representing 32 major product categories being sold online

Aggregated responses to a 55-question survey completed 1Q 2012

55 charts and tables for benchmarking merchandising and marketing initiatives as well as website performance