MLM Auto-Responder Tips, Tricks & Secret Ideas

In this post, I want to share some of my best email marketing and MLMauto-responder tips for network marketers. Please keep in mind that most of this information will apply to ANY business owner, not just network marketers.

We’re going to cover a lot of information, such as:

What is an Auto-Responder and How Does It Work?

Popular Auto-Responder Services

Reasons Why You Need an Auto-Responder for Your Network Marketing Business

Segmenting Your Email Lists

Tips for Writing Good Emails

Overall Success Tips with Your Auto-Responder

Key Takeaways and Final Thoughts

By the time you finish reading this post you should have a better understanding about how to grow your business exponentially by using an auto-responder. Let’s get started.

What is an MLM Auto-Responder and How Does It Work?

An auto-responder is a program that manages your email contact list and automatically adds and removes people when requested. It sends out emails on your behalf, automatically, at a frequency that you determine.

It can automatically respond to emails sent to a certain email address. It is an email management program that allows you to build an email list, manage it with ease, and send out emails automatically.

People enter their name and email into a form and they are automatically added to your email list and they will start receiving your emails at a frequency you chose. An auto-responder sends emails to people who give you permission to contact them – it’s not spamming

Popular MLM Auto-Responder Services

There are many popular auto-responder services in the marketplace. The one you choose is a personal preference. Some of the popular services include:

Aweber

Get Response

GVO

Mail Chimp

I Contact

Constant Contact

Infusion Soft

1 Shopping Cart

Office Auto-Pilot

I personally use and recommend Aweber. I’ve been using them for about ten years now and really enjoy their service.

I suggest you compare at least three different services BEFORE you choose one. That way you can be an educated consumer.

Reasons Why You Need an MLM Auto-Responder for Your Network Marketing Business

Here are 12 good reasons you should use an auto-responder to help you grow your business.

# 1 To build a list of leads. I know you’ve heard it before. The money is in the list. The single greatest asset for most businesses is their customer and prospect lists.

# 2 Most people won’t buy from you the first time they meet you. The average person needs at least five to ten follow-ups before they decide to buy or join.

# 3 To build a relationship with your leads. People like to do business with people they like, know and trust. Your auto-responder helps you do this by communicating with people frequently.

# 4 To educate others about your products and business. Your auto-responder will send out educational emails automatically, which helps educate your prospects to see if what you are offering them is a good fit for them.

# 5 To follow-up and stay in touch frequently. You are competing with hundreds of other businesses for your prospect’s attention. Staying in touch frequently keeps your name in your prospect’s mind at all times.

# 6 To convert prospects into paying customers or distributors. Your auto-responder does the sifting and sorting for you, so it won’t take any of your time. You’ll only deal with interested prospects.

# 7 To leverage yourself. Using an auto-responder gives you leverage. If you had to follow-up with all of your leads physically, you wouldn’t be able to do it. Your auto-responder works 24/7, even while you sleep.

# 8 Provide answers to FAQs. Your auto-responder can automatically answer the most frequently asked questions you receive, so you have less incoming calls and emails.

# 9 Share updates and critical information. When you have an important update or announcement, you can send out a quick email to ALL of your prospects at one time.

# 10 To get people to CONTACT YOU. What I love about my auto-responder is it sifts and sorts my prospects for me and gets interested people to call me. This is what you want to happen.

# 11 To promote events, specials and incentives. Use your emails to promote events, specials, and incentives. Whenever you find out about one of these things, send out a quick email to let your list know about it.

# 12 Drive traffic to your blog or website. Sending out frequent emails is a great way to drive traffic to your website.

Segmenting Your Email Lists

You want to create three separate LISTS within your auto-responder account. These include:

Prospects

Customers

Team Members

Here’s what you need to do for each one:

Prospects:

You want to write 10-20 pre-written message that EDUCATE them about your products, business opportunity, company and the industry

Email # 1: Welcome email

Email # 2: Why You Joined the Company and your personal story

Email # 3: What you like about the industry

Email # 4: Your favorite product

Email # 5: Why people need a Plan B

Email # 6: Success stories from your company

Email # 7: Success tips for building a business

Email # 8: Common FAQs and Objections

Email # 9: 10 Reasons to Get Started

Email # 10: What’s Holding You Back?

Space these emails three to five days apart.

Customers:

Email # 1: Welcome email

Email # 2: Your experience with the products

Email # 3: Talk about your favorite product

Email # 4: Talk about your second favorite product

Email # 5: Talk about your third favorite product

Email # 6: Testimonials from happy customers

Email # 7: Common questions about the products

Email # 8: Offer a coupon or discount for their first order

Email # 9: 10 Reasons to Get Started

Email # 10: What’s Holding You Back?

Team Members:

You want to write 10-20 pre-written message that EDUCATE them about how to get started

Email # 1: Welcome email

Email # 2: How to place your first order

Email # 3: How to set up your website

Email # 4: How to make your name list

Email # 5: How to contact people

Email # 6: How to give a presentation

Email # 7: How to follow-up with people

Email # 8: How to find customers

Email # 9: Common Q&A’s

Email # 10: Tips for Success

Space these emails one to two days apart.

Tips for Writing Good Emails

Here are some simple tips for writing good emails that convert.

# 1 Pick a TOP NOTCH Subject Line. The subject line is the most important part of your email. Be sure you pick a catchy subject line. If you have an hour to write an email spend at least 20 minutes on developing a good subject line.

# 2 Short and to the point. The best emails are short and to the point. People are busy. Do not write essays in your emails. Get to the point quickly and stay on point. Each email should have ONE key point.

# 3 Appeal to people’s emotions. People are emotional creatures. Facts are boring. Learn to tell good stories and make sure people know how they benefit from reading your email.

# 4 Conversational in tone. Your emails should be conversational in tone. Write as if you are talking to someone.

MLM Auto-Responder Tips for Success

Here are some of my best success tips for using your auto-responder.

# 1 Communicate frequently, minimum three times a week. The biggest mistake I see marketers make is not communicating with their list frequently. The best marketers I know communicate with their list DAILY. That might sound extreme to some businesses, so I would recommend you communicate at least three times per week.

# 2 Send out a weekly email newsletter. Send out a weekly email newsletter with educational materials. Make the newsletter interesting, about 80% content and 20% marketing messages.

# 3 Repurpose your content. You can repurpose your blog posts, podcasts and videos by putting them in emails and sending them out to your list.

# 4 Sell with your signature file. Your signature line in your auto-responder email should be used to sell your product or service. Ads a P.S. line and have your marketing message there.

# 5 Use tracking links to see who opens your email. Always use tracking links in your emails so you can identify what links are being clicked and where and how people make purchases. if you don’t track it, you won’t know.

How to use Your MLM Auto-Responder to Build Your Business Online

Step # 1: Choose Your Auto-Responder Service

First and foremost you need choose your auto-responder service. Research three or four different services and pick the one that is best for you. Cheaper is not always better. More expensive is not always better either. What matters most are the deliverability rates and ease of use.

Step # 2: Create Your Lists

Once you have your auto-responder, you need to create your lists. Each list is simply a segmented group of people. One list would be for your customers, one for your team and one for your prospects.

Step # 3: Create Your Follow-Up Messages

Next, you need to create your follow-up messages and delivery sequence. Ideally, you want to write at least 10-20 follow-up messages for EACH list. You start with a welcome message, to thank people for subscribing and let them know what your list is all about and how often they can expect to hear from you.

The next thing you do is write the rest of your follow-up messages for each list. You want your email messages to EDUCATE your list, rather than try to sell them. Your ultimate goal is to build a relationship with the people on your list, so they know you, like you and trust you and WANT to do business with you. The best way to do that is to provide value and TEACH your prospect everything you know.

Step # 4: Choose Your Delivery Sequence

Once you have your follow-up messages written you need to set a delivery sequence. I’ve tried many different delivery sequences myself and I’ve found that sending a message every two to three days works best for me. That is what I use myself recommend.

Here’s an example of what you might want to do with each list.

For Your Team

30 follow-up training emails

A daily tip for their first thirty days in the business

Frequently Asked Questions

Weekly updates with specials, conference call information and team updates

Your monthly newsletter

For Your Customers

10-20 messages educating them about different products

Answers to frequently asked questions

A weekly email with specials

Your monthly newsletter

For Your Prospects

10-20 messages explaining the business

Frequently Asked Questions

Weekly specials and promotions and incentives

Your monthly newsletter

The Two Types of Email Messages

In your auto-responder you have two types of messages: follow-up and broadcast. Your follow-up messages are the messages you write as part of a follow-up sequence. Everyone on your list gets these messages in sequential order.

The second type of message is a broadcast message. This is a ONE TIME message you can send out when you have an important update or information to share with your list. It’s not part of your follow-up process.

I try to send out one broadcast message a week to all my lists, in addition to the scheduled follow-up messages. I do this when I have special promotion, updated information, or anything important to share. I use a broadcast message to send out my newsletters as well.

Sample Email Follow-Up Sequences

What I should do now is give you a sample follow-up sequence, just to give you some ideas. In this example, I’ll pretend we are creating a follow-up sequence for our prospects. Here’s what I would do.

Email # 1: Welcome Message

Email # 2: Your Personal Story with the Company

Email # 3: 10 Things You Love About Your Company

Email # 4: Common Questions and Answers

Email # 5: Common Myths

Email # 6: The Benefits of a Home Based Business

Email # 7: A Story About Your Favorite Product

Email # 8: Your System for Building a Business

Email # 9: An Invitation to Contact You

Email # 10: Your Company in the News

Email # 11: A Review of Why People Don’t Join

Email # 12: A Coupon for 25% off Their First Order

Email # 13: What You Will Do to Help Your New Team Member

Email # 14: 60 Day Follow-up

Email # 15: 90 Day Follow-up

Messages one through thirteen would go out every three days. Messages fourteen would go out three weeks after message thirteen, so it showed up on day sixty. Message fifteen would go out thirty days after that.

The real beauty of this sequence is that (1) you are staying in touch with your prospect minimum twice per week, (2) you are educating them about the business and products, and (3) you are getting them to know you, like you and trust you.

Some of your hot prospects will join right away. Some won’t ever join. Many others will join three to twelve MONTHS from now, when the timing is right for them. The beauty of having an auto-responder is it lets your prospects simmer in the crock pot until they are ready to get started.

In your messages, don’t use pressure or hype. You simply educate and offer value. They see you as an expert, someone serious who can help them, and they choose to work for you.

How it Works for Me

Most people who opt-in my auto-responder don’t end up joining my team for at least three to six months. Chew on that! Some join right away, but most people don’t.

Because I have an automated follow-up system in place, I stay in touch often, my prospect doesn’t forget about me, and when the timing is right for them, they reach out to me. And that’s exactly what you want in your business.

Isn’t this a lot better than just talking to someone one time and then moving on the next person. I think so.

You have to remember that most people need to see a message at least 10-20 TIMES before they will respond and take action. Your auto-responder keeps your message in front of your prospect until they buy, die or unsubscribe. To me, that is awesome.

The Best MLM Auto-Responder for Network Marketers

To me, Aweber is the best MLM Auto-Responder service. I’ve been using their service for almost ten years now and I absolutely LOVE IT! Here’s why I recommend Aweber for network marketers.

# 1 Drag and Drop Message Editor – This lets you edit your messages quickly and easily. You just type in your text, click a few buttons and your email will look professional.

# 2 Beautiful Email Templates – They have tons of email templates to choose from. You simply pick the template you want to use and you are good to go. You can even create your own custom template if you want to.

# 3 RSS to Email – You can take your RSS Feed from your blog and upload it into Aweber so it sends out emails automatically. For exxample, whenever you create a new blog post, it automatically emails your list.

# 4 Custom Sign Up Forms – Aweber offers lots of neat custom sign up forms that you can use on your blog, capture page or website. You can even turn the forms into a capture page themselves.

# 5 Email Newsletters – I’m a big fan of email newsletters. Within Aweber you can create custom newsletters. There are tons of templates to choose from or you can create your own template.

# 6 Great Customer Support – Aweber offers customer support seven days a week. The customer service reps are knowledgeable, helpful and very nice. I’ve only had to call a couple of times during the past few years and I always got my problems solved quickly.

# 7 Subscriber Segmenting – You can look at your lists and segment your subscribers. In other words, you can see which customers are opening your emails, which customers are clicking on links and which ones are buying. You can then segment these folks and send them exclusive offers.

# 8 Industry Leading Deliverability – This is without a doubt the # 1 reason I chose Aweber. My emails get delivered and get past the spam filters (in most cases). Most of my emails end up in someone’s inbox, not their spam folder.

# 9 Unlimited Image Storage – You can upload as many images as you want into Aweber. These are images you use on your forms or in your emails.

# 10 Priced Fairly – Aweber is priced very fairly. It’s just $1 for the first month and then $19 per month after that. Your price will vary based upon how many subscribers you have on your list. Aweber also offers a $1 trial period for your first month so you can try it out pretty much risk free. Plus, there are no long-term contracts and you can cancel at any time.

Key Takeaways and Final Thoughts

There you have it folks. These are my best MLM auto-responder tips for network marketers. As I see it, my auto-responder is the most important tool in my business. I would give up my downline, blog and other income streams before I ever gave up my auto-responder.

EVERY network marketer needs their own auto-responder. Whether you are building your business online or offline, you need a list. It is non-negotiable. Remember, the money is in the list.

You want to stay in touch with people until they die, buy or unsubscribe. Keep adding new prospects to your list every single day. Focus your time, money and effort on building your list: your most important business asset.

What are your thoughts? What are your best auto-responder tips for network marketers? Leave a comment below to let me know what you think. I look forward to hearing from you.

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2 thoughts on “MLM Auto-Responder Tips, Tricks & Secret Ideas”

Mahi Britto

3 months ago

I ever find the blog post that describes auto-responder tricks like this. Awesome post. I prefer Aweber. The best part about using Aweber is it’s ease of use and ability to link with many other programs. They make it easy to keep track of your customers as well as automate a sequence of emails. Very good service!!

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