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News that might interest those whose favorite pantry staples are ketchup and mac and cheese: Kraft Foods Group Inc. and H.J. Heinz Co. have announced they will merge in a deal that will create the Kraft Heinz Co.—the third largest food and beverage company on the continent and one that will be No. 5 in the world. Reuters reports Heinz shareholders will own 51% of the new company to Kraft shareholders's 49%. The Wall Street Journal explains the environment for the deal: one in which big-name makers of packaged, processed foods are struggling. To wit, Bloomberg Business notes that Kraft's recent history involves a 2012 spinoff from Mondelez International (which retained Kraft's snack foods) and subsequent difficultly in "[reigniting] sales growth"; top execs have exited since December.

The deal will see Warren Buffett’s Berkshire Hathaway and Brazilian private-equity firm 3G Capital acquire Kraft and merge it with Heinz, which the two purchased in 2013. If 3G Capital isn't known to you ... it probably actually is: It acquired Burger King in 2010, and, through Burger King, Tim Hortons last year. The Journal describes 3G as "an acquisitive firm known for buying consumer companies it considers bloated and aggressively slashing costs." The AP reports the boards of both companies have unanimously approved the deal, which is slated to close in the second half of the year. It still needs approval from Kraft shareholders, who will receive stock in the combined company and a special cash dividend of approximately $10 billion, or $16.50 per share.

I'm flooded with Kraft coupon ads, just for selecting this article for reading.

Ind_JASS

Mar 27, 2015 5:09 AM CDT

Not that I prefer government intervention. In this case this should be reviewed. We have two huge companies that control a large portion of a certain food market sector. It could be a potential monopoly in the food industry. With the possibility of prices rising for the consumer due to loss of competition.