If world ends in 2012 brand leaders will be immortal, says marketing death cult

The leader of a new marketing death cult, which insists the world will end in 2012, has promised immortality to those brand managers who can achieve market leadership for their brand on the day of reckoning.
The new apocalypse marketing cult has swept Britain's square glasses wearing community. But some critics are warning that the movement might be 'a bit creepy' and its leader has been accused of a personality that's in the 'smarmy git spectrum'.