Transcript

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What is Internetrix?Full service digital marketing agencyStrategyCreativeTechnologyPerformance10 years web marketing experience nationally and internationally2007 Illawarra Business of the YearPrivate Sector – SMEs to ASX listed3 levels of Government- Federal, State & Local Govt

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State of the Internet – AdoptionToday, 80% of households are onlineAlmost 90% of those are on broadband

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State of the Internet – EngagementAussie Internet users spend 17.6 hrs/wk onlineThis is almost 30% more time than TV! (13.4)

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State of the Internet – Social & PersonalMore time on social networks (almost 7 hours/month for Australians)

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State of the Internet – MobileMobile internet is finally here – are you ready?

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State of the Internet - SummaryFor almost everyone in this room, it is where your clients and customers are. Now. Today.Success with digital marketing is more than building a website – you need to continuously improve it and make it work for your business.Technology doesn’t give you competitive advantage – it is what you do with it that counts!!!

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Acquisition – goals and conversions Measuring the success of the website and knowing from where and how it came aboutP&O have several points of conversionCompleting booking processPrinting cruise detailsIncreasing success based on data, not just ‘hunches’

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Acquisition – offline Online -> Offline AcquisitionCruisers still use travel agentsPrint their itinerary to make booking easierCount “Print this page” as a successful conversion

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Acquisition – other conversionsUse of “agents” to answer questions live and online‘Conversions’ based on time on site or loyaltyDownloading white papers, viewing contact page, etc.

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ConclusionsThe market is now overwhelmingly onlineIf customers aren’t looking for you, they’re finding your competitors (or will be)“Having a website” isn’t enough!You need a site that works & delivers ROIYou need continuous improvement across all three A’s to succeed online.