Americans got used to seeing the "I am a Mormon" ads during the last presidential campaign. But now, Brits are being introduced them as well, as the Church of Jesus Christ of Latter Day Saints responds to the British debut of the hit play, The Book of Mormon.

Americans got used to seeing the "I am a Mormon" ads during the last presidential campaign. But now, Brits are being introduced them as well, as the Church of Jesus Christ of Latter Day Saints responds to the British debut of the hit play, The Book of Mormon.