The SmartWool Marketing Channel Manager is responsible for supporting all aspects of the SmartWool® brand within the designated Channel of distribution. This individual is responsible for: A. the development of promotions and events that drive both consumer and customer brand adoption; B. providing insight and supporting the go to market (GTM) process for SmartWool® in collaboration with marketing, product development, sales and sales operations; C. developing marketing programs and supporting sales growth/results of the specific Channel businesses; D. representing the specific Channel internally with our Marketing team and externally.

MAJOR RESPONSIBILITIES:

Work in partnership with the Channel sales manager to develop and execute brand, field and retail marketing strategies that align with corporate long and short term objectives