Bob Castellini, new principal owner and CEO of the Reds, says he wants to bring a winning attitude back to the Reds after five consecutive losing seasons.

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You get the idea that new Reds principal owner Bob Castellini fancies himself the people's owner.

In his introductory press conference Friday, Castellini spoke as a fan to the fans.

"The bottom line is that we are not going to rest until our fans are happy," he said. "My wife, Susie, has a pillow in our living room. Stitched into the pillow is the phrase, 'If Mama ain't happy, ain't nobody happy.' ...