Fang Island “Daisy” & “Life Coach”

If ever a pair of independently-made videos deserved to go viral, it’s the latest two from the buzzworthy Fang Island. With director Carlos Perez, the celebrated Brooklyn band have made two bizarre, beautiful, and celebratory clips that are certain to be counted among 2010’s best. In the video for “Life Coach”, an Elvis-dressed samurai fights a sword battle (in slo-mo, of course) with wand-wielding fairies, phantoms, and an anthropomorphic castle. The clip climaxes amidst a flashing colored lights, a guitar solo, and enough splashing paint to make Jackson Pollock envious. The “Daisy” clip is even more colorful — it’s a total demolition of a choreographed video from the mid-Eighties. In a sun-drenched, mirrored studio, face-painted mimes dance in sequence with men wearing masks of the Presidents. Perez’s camera moves just as fast as the dancers do: the director circles the room at top speed, switching from upside down to right-side up and back, and pulling the viewer into the revelry. They’re clips that really have to be seen to be believed, and if video-sharing sites operate the way we all know they do, everybody’s bound to see them soon.

Both “Daisy” and “Life Coach” are on Fang Island, the band’s lauded debut — an album that Pitchfork, in a rave, recently called “life-affirming”. That each Fang Island show wins the band hundreds of new fans isn’t just an educated guess: it’s scientifically-proven. Next Big Sound, a website that tracks online enthusiasm, determined that no group at SxSW grew their fanbase any faster than Fang Island did. Fang Island has already hit the Billboard Heatseekers charts; from here, the sky is the limit. They’ll be spending the spring traversing the continent, and it’s altogether likely that by summer, they’ll be one of America’s most talked-about new talents.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

HIP Video Promo was founded in the year 2000 by it’s current owner Andy Gesner, and over the past 17 years, he and his team have promoted over 2700 music videos from some of the best of the best amongst indie nation, as well as some of the most well-known artists on the music industry landscape. Everybody who works at HIP Video Promo are musicians themselves, and are fully cognizant of what it’s like to be in the trenches fighting the good fight in this severely overcrowded music industry. We know what it takes to get the attention and exposure any new compelling band or artist is worthy of, and fight tenaciously on our client’s behalf.