Past campaigns promoted internationally-recognized tourist spots like the Banaue Rice Terraces, Palawan’s Underground River, Bohol’s Chocolate Hills, Albay’s Mayon Volcano, and the miles and miles of white sand beaches all over the islands.

This year, DOT has decided to promote the country’s people — beautiful people. And it is not going to cost taxpayers a single centavo.

Instead of producing expensive commercials to show on international TV, DOT will use the latest Emperador TV commercial featuring actor Coco Martin.

In this commercial, Martin sings his way through the 30-minute video, surrounded by all good-looking Filipinos — from his friends to traffic police to jeepney drivers to road construction workers.

The message behind the commercial: Philippines is the land of (all) beautiful people.

In a way, the people are among the country’s greatest natural resources.

Like this:

MANILA, Philippines (The Adobo Chronicles, Manila Bureau) – Philippine President Rodrigo Duterte has changed his mind about closing down and rehabilitating Baguio City. He had wanted to rehabilitate the Summer Capital of the Philippines like he did with the resort island of Boracay.

Instead, Duterte has ordered the closure and rehabilitation of Baguio City Hall.

Duterte’s new order came just hours after Mayor Mauricio Dumogan signed a new Ordinance authored by Councilor Lilia Fariñas prohibiting the use of profanities in schools and universities as well as business establishments catering to minors like computer shops and arcades.

Duterte, known for using profanities, told The Adobo Chronicles that Baguio’s government had better things to do than ban profanities, considering the deterioration of the city’s living conditions — from overpopulation to nightmarish traffic to illegal constructions and environmental issues.

Like this:

BAGUIO CITY, Philippines (The Adobo Chronicles, Baguio Bureau) – Last week, we reported that President Rodrigo Duterte is closing down Baguio City for six months for rehabilitation, following the success a similar order he issued for Boracay.

Well, now the Summer Capital of the Philippines is fighting back!

Baguio City Mayor Mauricio Domogan has just signed an ordinance penalizing profanity in the city.

Authored by Councilor Lilia Fariñas, the “Anti-Profanity Ban” prohibits swearing, cussing, and other forms of profanity in selected institutions in the city.

The ordinance seeks to ban “all manner of cursing, cussing, expressing insults, whether directly or indirectly to anyone or anybody, or using profane and foul language, as a means of expression, or as a manifestation of anger, surprise, disgust or any other form of extreme emotion that yields to such expressions of profanity.”

The measure covers schools, computer shops, arcades, and other business establishments frequented by children, high school, and college students in the city.

We all know what this means.

It means that the cussing Duterte is banned from visiting Baguio. So it looks like before he could close down the city, the city closed its doors on Duterte.