SEO Training Options: Classroom, Conference or Customized

With 20+ years of experience serving SEO clients, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Classroom-style training: Our full U.S. course is 4.5 days, taught near our headquarters in​ Simi Valley, California. The continually updated lessons (with more than 440 slides!) address the changing face of SEO and digital marketing as a whole, yet always teach the white hat methodologies Bruce Clay is known for. This is what provides lasting value to a website strategy.

Classes include extensive question-and-answer discussions that ensure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience.

Conference workshops: Bruce Clay is the classroom SEO training provider for major U.S. marketing conferences including Search Marketing Expo (SMX). These 1-day ​workshops are specially designed for conference attendees.

Custom onsite training: For larger clients looking to train key players in the company, such as the marketing and content departments, we can provide a 1- or 2-day training class at your selected facility for 24 or more students. This onsite classroom SEO training could be the ideal solution for getting everyone involved in your website strategy on the same page. Contact us for details.

If being second best is simply not good enough, then our training is the only way to go. Our courses will empower you to make a real difference in your SEO strategy — just read our reviews.

If you’re a returning student, don’t forget to check out our special discounts below. And if you’re a large company in need of SEO training for multiple teams, call us to discuss custom onsite training.

Next SEO Course

Standard Training

Advanced Training

Dates

April 16–18, 2018

April 19–20, 2018

Number of Days

3

1.5

Location

California

California

Click REGISTER to see all available dates & locations.

Standard & Advanced SEO Training Classes

​Learn from Bruce Clay in two distinct search engine optimization training courses. Choose our 3-day Standard training to cover all the latest advances. Add on the 1.5-day Advanced SEO ​training course if you want to go deeper into technical SEO and the tools as well as be able to earn your certification.

You can take both SEO classes in one week at our Southern California location. Each class offers a unique education, but they're meant to be taken in sequence; the Standard course is a prerequisite for the Advanced training and SEOToolSet Certification test.

About the Standard Course

The Standard SEO Training course is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction ​to other web marketing disciplines and how they play into SEO. This course works well for marketing, ​web and IT personnel, site owners and managers, and anyone responsible for organic traffic.

Plus, our SEO classroom training teaches you how to use the tools you’ll need to run your website strategy.

With your registration, you get a 12-month subscription to the SEOToolSetTM — our proprietary SaaS tools that empower your SEO. And during your time with us, you’ll learn how to use our tools!

The SEOToolSet offers unique data necessary for SEOs. A subscription to the tools normally includes one website project, unlimited users and pay-as-you-go options for additional website projects, link monitoring, and keyword ranking monitoring.

But as a bonus for taking Bruce Clay's Standard SEO Training course, the SEOToolSet is yours for a full year ​— for up to three website projects! And if you also take the ​Advanced SEO course, your SEOToolSet subscription is good for up to five website projects, adding substantial value to your course fees.

About the Advanced SEO Training Course

Our Advanced search engine optimization training leading to optional certification is for those who want a more complex look into the practice and technical “back end” of SEO, and who plan on being “power users” of our SEO tools. ​Advanced SEO Training is also the prerequisite for those who wish to become an SEOToolSet Certified Analyst (upon passing a test after classroom SEO training).

The road to SEO certification is comprised of two SEO classes, starting with the Standard course and continuing with the Advanced training. You may take them in succession during the same week or up to six months apart.

Certification offers you the right to display a certification seal on your website and other marketing materials; this is an industry-recognized standard of excellence and commitment to white hat SEO practices.

Perks for Attendees at Bruce Clay SEO Training Classes

An interactive, in-person classroom environment where questions are encouraged

Opportunities for networking directly with the instructors and other attendees

Lunch provided daily (except Friday) and refreshments

A full-color manual containing slides and materials from the course

A one-year subscription to the SEOToolSet, our proprietary tools and reports for SEOs

Both search engine optimization training courses are taught in the same week, so many students find it cost-effective for travel expenses to take advantage of the full-week classroom SEO training.

However, for those who are local, taking the Advanced SEO training and SEO certification at least a month after the Standard course allows time for the tactics learned in our SEO classroom to be applied, giving added perspective.

Cost for both Standard and Advanced SEO classes together: $2,990 USD

SEO Training Discounts

Special Offers for Early Birds, Returning Students, Multiple Registrations and More

Early Bird Discount: Register at least 30 days in advance for one of our Southern California training courses, and you’ll save $300 off your registration! This discount applies on top of another discount you may qualify for.

Returning Student Discount: If you've taken Bruce Clay's training courses in Southern California more than a year ago, we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer returning students 25% off when signing up for both Standard and Advanced, good through our Student Loyalty Program.

Conference Workshop Attendee Discount: We offer a special discount if you attended our one-day SEO Training Workshop at a search marketing conference during the last 6 months. Conference training attendees can subtract $1,000 from the total cost of registration for the Standard and Advanced (together) training in California.

5x Student Discount: Taken our course 5 years in a row? Receive a 50% discount when you take the Standard and Advanced courses together!

Multiple Student Discount: When you sign up more than one student for our Standard and/or Advanced Training courses in Southern California, each additional registration saves $300 off Standard and half off Advanced!

Training Locations

Bruce Clay also offers one-day SEO workshops at major search conferences in the U.S. International SEO Training classes are ​available in India, Japan​ and Italy through our Bruce Clay offices worldwide.

HQ Hours of Operation:
8:30am to 5:30 pm Pacific timeDays of Operation:
Monday through Friday — email works other times in many casesSupport Operations:
M-F 9:00 to 5:00 Email Support FormTraining Facility:
Please see the training facility map