Bluewater Media CEO Andy Latimer Takes on AdSum

The Online Sellers Summit, commonly referred to as AdSum (its original name) just wrapped up last Tuesday in Scottsdale, Arizona. It is a conference that brings together the best and brightest of the digital marketing and advertising realm from around the world, including professionals from far away places such as Thailand, Spain and Sweden to network and learn together.

“It was very enlightening to see so many diverse groups there,” said Bluewater CEO Andy Latimer. “You had Amazon Marketers, affiliates, online sellers and even some successful individuals who have done $750,000 a day in transactions”.

Some of the guest speakers at the event included industry leaders such as Ezra Firestone, Perry Belcher and some of the best internet marketers in the world giving insights, tips and secrets.

The below video is a recap of last year’s AdSum conference that took place in Aspen, Colorado.

Bluewater and Zahalo were the only television marketers and the only converged agency that was capable of handling both TV and digital at the conference. This allowed for the unique opportunity to see some of the backend tools that online marketers were employing, how they were driving conversions and how their transaction processes worked. Additionally, Bluewater/Zahalo had the opportunity to pitch ReadyShop which was met with resounding praise and interest from the community.

This was a phenominal opportunity for Bluewater from a networking and business development standpoint.

“We made a lot of great connections there, we work with a lot of great brands, and unfortunately some of these affiliate marketers may not have access to them” said Latimer. “We want to be the conduit for these marketers and affiliates to have that access and for our brands and products reach across platforms, this is what the folks at AdSum do, this is what we can do with them”.

Latimer concluded by saying,” if you want to continue to be the best of the best, you have to hangout with the best of the best, and that’s exactly what we did”.