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Dr. Edna’s Bare Ease Update; 2 Years After The Shark Tank!

As a male; The word “waxing” reminds me of two things that paralyze me with terror:

Hot wax being poured in the nether regions and then stripped violently like a Quentin Tarantino horror movie

Candy Corn – the most inedible product on the planet.

Well fortunately for the ladies, Dr. Edna has solved the first
problem. Did you know that Dr. Edna was on Survivor prior to jumping
into the Shark Tank ? Check out her update, 2 years after the Tank!Company: Dr Edna’s BareEase

Airdate: October 8, 2013

Filmdate: Early July 2013

TJ; Shark Tank Podcast: How, if at all, did
Survivor prepare you for Shark Tank & what mega blockbuster reality
show will we see you on next?

Dr.
Edna Ma: I would say my experience on survivor helped make me more
comfortable being in front of cameras. However, I was still extremely
nervous! This was totally different. My survivor experience did not help
improve my odds of being selected for shark tank. It is a different
network and a different set of casting directors.

On survivor Island, no one knew I was a doctor. On shark Tank, I was
asked to wear a physician’s white coat. So everything was different!

What made you decide you were going to try out for Shark Tank..?
Was it a light bulb moment, or something that you always knew you would
do?

After being on survivor, I knew that TV still has a significant
impact and reach. Despite other media outlets, television easily
reaches millions of potential customers and investors. I was at a point
in my company, where I was ready for an outside investor.

What was the one thing that happened to you in the entire “Shark Tank” process that you didn’t expect?

I didn’t expect that people would perceive not “getting a deal” with
one of the five TV sharks, would be interpreted as “not winning.” The
majority of people do not realize that fewer than half the deals made on
television, never finalize. (Well my audience certainly does, You = informed consumer)

How did you prepare for the Shark Tank Tsunami? Were you satisfied with the results?

I contacted my existing vendors and notifed them of the air date. I
could have further optimized my sales on my own site, but due to
warehouse logistics, I decided to forward my sales to a third-party
vendor. Thus I lost some margin to my customers.

What is the ONE THING from your Shark Tank experience that you would have done differently if you could start all over?

Nothing! I feel I did the best that I could. I also found an
excellent investor off-screen, that has helped me in exactly the ways I
needed. We also are growing the brand in ways I could’ve never
anticipated!

Was there a time when you almost quit, or feared you were headed towards failure?? What did you do?

When I applied for shark Tank, I was ready to call it quits. At that
time, I had a busy medical practice, a small baby, and family
obligations that kept me very busy. Growing a small business on the side
was a losing priority for me at the time that I applied.

What has been most effective for you in terms of sales or marketing?

TV and print media was the most effective for us outside of the shark Tank.

What Retailers (IE Costco, Target, BB&B, Wegman’s, Wal-Mart) are you working with (IF Applicable)