News Releases

Tagged as “research”

ITHACA, NY — A team of undergraduate researchers from Ithaca College traveled to Las Vegas to scan for subsurface cultural features at the Larder Site — an archaeological site occupied by Native Americans nearly 2,000 years ago —as part of a preservation project along the Las Vegas Wash.

The team conducted a geophysical survey of the prehistoric site using...

ITHACA, NY — A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

ITHACA, NY — New research suggests a student athlete’s anxiety levels before competition are determined not only by their own expectations for their performance, but their parents' expectations as well. The findings also indicate the reverse is true: how a child athlete hopes to compete affects how a parent feels prior to a match.

The Daily Planet — the Discovery Channel’s daily science show — featured Deborah King, associate professor in the Department of Exercise and Sport Sciences at Ithaca College, for her research and development of the ...

ITHACA, NY — Hoping to replace guesswork with science, researchers from Ithaca College and Brigham Young University have developed a small, lightweight device to be used by figure skaters and their trainers to avoid injuries, inform the design of new skating boots and perhaps save Olympic dreams.