Surveys in Trademark Litigation

Consumer surveys are one of the most powerful tools available to support trademark infringement, trade dress infringement, secondary meaning, deceptive advertising, and class action cases, as well as, many other types of litigation.

Join us for our webinar, “Surveys in Trademark Litigation” presented by AMS survey research experts Brian Sowers and Jacqueline Chorn. In this webinar, you will learn how to use survey research in cases involving intellectual property and other types of litigation.

Some highlights of what will be discussed in the webinar include:

A variety of applications for survey research

Keys to a successful survey

Critical issues in survey design and expert testimony

Several case examples including:

Christian Louboutin S.A. v. Yves Saint Laurent

In re Hershey Chocolate and Confectionary Corporation

National Pork Board v. Supreme Lobster

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Applied Marketing Science

Founded in 1989 with roots in the MIT Sloan School of Management, Applied Marketing Science is a market research and consulting firm with an established practice focused on consumer surveys for litigation.