Content Marketing Strategy.

We are not just a content creation agency. With our solid footing in IT marketing, we are able to work with you to create a long-term strategic approach that is fully aligned with your sales, production and business development activities.

Why strategy matters.

As social and web trends emerge, we can sometimes be quick to jump on the bandwagon and do what everyone else is doing – just to keep up. But we encourage you to have a strategic backdrop for all your promotions, to make sure you get the right return on investment. It will also help you focus on what really makes sense for your business.

How we do things.

01.

The Why

We work in partnership with you to understand your business and sales objectives, to get a clear view of what content marketing means to you and what you need your efforts to achieve.

02.

The Who

To create awesome content, we need to really get to know your audience. Who are they? What do they want and need? What will make them buy from you? We’ll help you find the answers.

03.

The What

There are loads of different content formats out there. We guide you in selecting the right marketing assets and create a well-balanced, beautifully branded, hard-working content library.

04.

The Where

When you invest in content, we want to make sure your audience finds it. We help you build lead generation structures, select the right channels for sharing, and optimise your SEO efforts.

Join our Marketing Community!

Our dedicated marketing community Hunting with Tigers gives you the chance to gain key insights into marketing strategy, tactics and deliverables. Packed full of insider tips, downloadable templates and guides, our content marketing emails and community posts will help you become a better marketer.

Get smarter faster.

Get yourself on the Hunting with Tigers e-list and receive our monthly marketing advice email!

Here at The IT Content Factory we are passionate about helping you succeed in your content marketing. We don’t just create content, we guide and support you in using it for lead generation too. And if you ever just want a friendly chat about your content – we’d love to hear from you!