It’s seldom that you see men in a competent position on television. Most television shows and commercials portray us as barbaric fools, disconnected parents, or worse. So it’s nice to see a commercial so touching and against the trend. Dads, you are important.

More like “Not with Dad,” this ad shows an absentee father missing out on his son’s childhood. But his son is happy when he shows up with his new car at the end. So all Dad’s hard work in life paid off, didn’t it?

But what's next? What does she, or any of these women, do for an encore? Where does a jaded culture go from here for kicks? The envelope has already been pushed beyond what we once thought were the limits. What is left?

The world that my daughter has to grow up in is becoming increasingly scary, with no regard for modesty and humility, and no sense of shame. And I have to raise her here, keep her safe here. Fathers, don’t surrender.