PS4 Prepares to Conquer Japan with “Play & Peace” Campaign to "Unite the World with Play"

We’re less than a month away from the much awaited Japanese release of the PS4 and Sony launched a new promotional campaign oddly named “Play & Peace.” The campaign will include promotions and events building up to and following the launch day of the console in the archipelago of the rising sun.

Sony probably felt unstoppable after the success of the ps2, only to realize that the market can easily shift if the timing, planning, tech(difficult for Dev.) and price is off in comparison to the competition.. But now, it's clear as glass that Sony has corrected all their mistakes from last Gen to strengthen their gaming department for this gen cause it's one of the few departments that are keeping Sony alive and well.

M$ Xbone has already lost all before they even started. And Japan is one of the big reasons.

All the most successful consoles so far has done very well in Japan-the cradle of modern video games.

I wonder if Micro$cam's cable strategy would even work for all these 13 countries they launched at. 13 countries is pretty telling how the rest of the world hates Xbox and welcomes PlayStation. M$cam has cornered itself because of their dumbness.

M$ strategy is make an inferior product and spend more money in PR stunts.

M$ has ruined video games as we know it. Time to purify the industry this generation, PS4.

Well said. If Microsoft were more open and honest, they would be more respected, but at the same time, they wouldn't be able to get away with half of what they do to deceive consumers and provide detriment to this industry and its participants.

@ Miyamoto

Microsoft's design and strategy of what they wanted to accomplish for the Xbone is only relevant in the United States, a market that they're currently not dominating, this gen. These choices mean that their focus on non-gaming has directly impacted the gaming potential of their console in the long-term, as much as the loyalists like to argue that it hasn't.

They will never acquire global acumen and good will, or organically expand their gaming brand across the globe if they carry on. Xbox division needs a re-boot, and not a non-gaming focused one.

@dcj0524. Kanji are a pain. A piece of advice I received today was to imagine kanji as pictures, and draw them as such. That will help recall.

For instance, in the case of 人 (person) imagine a head at the top and feet at the bottom. For 大 (big) imagine the person but now with hands on either side, as if showing "this big." For 火 (fire), imagine the kanji surrounded by fire (the two lines are sort of like embers). For 日 (sun), imagine that the kanji is a window through which you can see the sun.

It gets crazy, because how are you supposed to use this method for something like 前 (before)? But it is used successfully for Chinese, so just invent little stories or pictures for each. It sucks, because the Japanese spend over 10 years learning just the basic kanji. We have to do it in a year or two.