Matthew Moore is a journalist for The Daily Telegraph and Telegraph.co.uk, with a particular interest in the creativity, community and humour of the internet. He has worked at the Telegraph for four years.

Worst advert ever?

Or maybe the best? This awful, wonderfulÂ commercial for a couple's video production business is one of the hottest virals around at the moment.

It's homemade, terrible and utterly endearing. There are too many highlightsÂ to pick them all out, but their swinger-ish opening gambits ("I'm Sharon." "And I'm Fred." "We make movies.") hadÂ us in stitches, as did Fred's brief effort at singing (0.26), and the unexplained arrival of a cartoon robot.

But the joke could be on us. Fred and Sharon are becoming Internet stars (400,000 views and rising), and their website – which charges one Canadian dollar to access – must be doing brisker business than usual.