Here comes the silver thing. It’s not a bad trophy as far as they go - sleek, some good lines, silver. Pretty classy actually. It’s no Stanley cup, but pretty good.

Kurt Warner is walking in the silverware, down a canyon of Patriots to bad music on a loop.

Really, the game was much better than this. There’s Roger Goodell making a very standard speech. There is no resignation or admitting of wrongdoing. The crowd offer light boos until he announces the Pats as champs.

Kraft makes a very slow speech that is not interesting in any way. Like I said, the game was better.

The Patriots came back from the brink to steal this Super Bowl and they deserve a ton of credit for overcoming a 10-point fourth quarter deficit and putting up 28 points on this defense.

But...

...it may be thanks to one of the worst play calls in the history of football. With Marshawn Lynch in the backfield, after a miraculous catch that put the Seahawks on the brink of back-to-back Super Bowl victories, Russell Wilson threw the ball, and Malcolm Butler made them pay with his pick.

It’s the play call that derailed a would-be modern day NFL dynasty, and we won’t forget about it for a long long while.

Patriots 28-24 Seahawks, 1:55, 4th quarter

Seattle begin from their 20.

Wilson floats a pass down the sideline and into the safe hands of Marshawn Lynch, who came from out of the backfield to make the catch! That is a gain of 31 yards and puts Seattle on their 49 as we head to the two-minute warning of Super Bowl XLIX!

It seems that the two interceptions Brady has thrown matches the five other Super Bowls he’s appeared in combined!

And now he’s on the turf after Irvin brings him down - a loss of eight! LaFell is looking to make up some yardage, taking a little pass on the far side for a gain of four.

It’s 3rd & 14 and Brady, steps up, fires complete to Edleman - he’s popped by Chancellor and keeps going! Then they rule he was down on the hit, but regardless, it’s a key first down by Brady and the Pats after the 21-yard gain.

Tim Hill's adwatch #4

Budweiser

Possibly the most ludicrous ad of the evening. Budweiser has married the fact that people love adorable puppies – don’t we all, eh? – and the idea that Bud, the drink, as in “grab some Buds”, is a homophone of bud, as in friends/pals/amigos/great mates. Thus, they’ve come up with the #BestBuds hashtag, to be used in two ways. Essentially, it’s just an excuse to show some puppies and the famous Clydesdale horses. Also, the music is an acoustic piano version of I’m Gonna Be (500 miles) by the Proclaimers! How artless. This ad doesn’t scrimp on the mawkishness, either. Daft, in my considered opinion.

Ad rating 4/10

Kia

Yesterday’s man and Mrs Doubtfire showstopper Pierce Brosnan stars in this peculiar ad for Kia. It’s kind of self-referential, in that Pierce plays an actor being pitched an action movie by a slimy Hollywood agent: but the agent, in an inversion of the convention, is playing the pitch down, not bigging it up. So Pierce is all like: “Oh wow and this is going to happen, and there’s going to be this explosion?” and the agent is like “Um, not quite”, and Pierce is dismayed. But he goes along with it: I guess cos he gets to drive a Kia, which is, like, a total wow, car, or something. Also, there’s a strange joke about fireworks at the end, which is either unfunny or just sexist, or probably both.

Ad rating: 4/10

Jeep

Some heartfelt music – I believe it’s This Land is Your Land by Woody Guthrie – and joyful images of our wonderful world: sparkling vistas, towering mountains, majestic rivers, nature. It’s sentimental again! Then the tag line: “The world is a gift: play responsibly.” It’s an advert for a fucking Jeep, not for international socialism! Jeez Louise. These car companies need to get a grip.

There goes Wilson again - he’s running and has acres of room before sliding to the turf. He’s impossible to contain right now. It’s a first down - a 15 yard gain, and tack on some more - defensive holding on Browner. Seattle at the 18!

And now down to the four! Lynch, asserting himself, knocking folks over - a gain of 14!

INTERCEPTION! Patriots 14-17 Seahawks, 8:07, 3rd quarter

Blount runs for a yard, then Brady throws it away as Bennett once again forces the issue, bringing heart on Brady.

It’s 3rd & 9...Brady has time, but Wagner steps in front of Gronkowski and takes it away! His second interception of the game!

There’s a flag - it’s after the pick, an illegal block in the back on Sherman.

Seattle take over at midfield after the turnover!

So we can see a similar formula setting in here in previous Pats Super Bowl losses - like in the Giants games, Brady is facing a lot of heat in the pocket and he does not like that (who does?)...just sayin....

Tim Hill's adwatch #3

Always

This is an interesting ad for feminine hygiene pads, with a really positive message. In a TV studio, in front of a green screen, some ordinary Americans are asked: what does it mean to do something “like a girl”? The results are predictable, and dispiriting: the contestants run with 10-to-2 feet, become preoccupied with the state of their hair, throw from the elbow. Girls can’t fight, girls can’t run, girls can’t throw. That’s the perception; no one goes against it. Ho hum.

But then the ad takes an interesting turn. “Then we asked young girls.”

Four girls under, say, 10 appear, and they’re just so great. They throw like Fatima Whitbread, and run like Shelly Ann Fraser-Pryce, and fight like Ronda Rousey. They’re so awesome, and it’s so uplifting: it gives you that funny feeling to see girls doing things so vigorously and skilfully, and so un-selfconsciously.

Then comes Always’ tagline. “A girl’s confidence plummets during puberty. But it doesn’t have to.”

Finally, what does it mean to you to “run like a girl”? Answer: “It means run as fast as you can.”

What a great message. Go Always.

Ad rating: 8/10

Geico

Well done to Geico: they’ve discovered a star in Ickey Woods, and they’re milking it for all its worth. This is a really funny ad, and Woods – the former Bengals fullback who played in the 1980s – is a total star: he’s gon’ get some more cold cuts today!

It’s a spoof of a TV cooking show, and Ickey’s showing us his signature sub, ‘The Ickster’. But predictably, and hilariously, he ditches all the ingredients so it’s just the cold cuts left. Lolz. It’s a daft joke, but it’s pulled off with such pizzazz: Ickey Woods shrieks “Whoo!” better than anyone else out there, and he has just the right amount of self-mockery. It shows Geico’s got a sense of humour: and it’s much better than the cockney lizard. Good ad.

We're back!

Oh yes, the Super Bowl. Why I almost forgot. No doubt the Seahawks and Patriots players were glued to their clubhouse television sets in seeking inspiration for their second half play...

...more likely Pater Carroll was trying to find a way to stop the Brady short pass party, while Belichick was trying to figure out how the hell this game is tied. That’s a really good question actually...

The performers at the Super Bowl halftime show famously don’t get paid and in fact Katy Perry had to state she wouldn’t be paying to play after the NFL had proposed artists either pay some of the high production costs or give them some of their post-show tour revenue. Here’s what Forbes had to say on the matter:

“It seems Perry has stuck to her word and won’t be shelling out her own cash to headline the halftime show when the Patriots take on the Seahawks, according to sources familiar with the matter. Her arrangement will be similar to recent performers like Bruno Mars and Beyoncé: the league won’t give her a fee, but they’ll cover the show’s multi-million dollar production costs.

A representative from the league declined to comment on the matter.

The move represents something of an about-face for the NFL. When Perry’s name initially emerged alongside Rihanna and Coldplay as the ones under consideration for the halftime show, the Wall Street Journal reported the league wanted to find an artist willing to sign away some subsequent touring income or make “some other type of financial contribution” in exchange for the opportunity, according to anonymous sources.

It seems the NFL had realized the value of the halftime show and was intent on capitalizing to the maximum extent. The league knew that 112 million people had watched Bruno Mars at Super Bowl XLVIII, about four times the total that tuned in for the 2014 Grammy Awards.”

Sticking with viewing figures for a second, in 2012 more people watched Madonna’s half-time performance than watched the actual game, which is a sign of just own much of a big deal the gig actually is (and possibly why the NFL were so angry about MIA’s digit malfunction).