What is it?Tell spec is a food scanner that connects to your smart phone. With tell speck you can get information about allergens, chemicals, nutrients, calories, and the ingredients in any food item.

Why is it cool?I think Tell Spec is cool because they promote healthier eating, and you exactly know what is in your food. Tell spec fits perfectly with the trend Transparency. Transparency is something what people need nowadays.

Why does it have future growth potential?I think Tell Spec has future growth potential, because we nee transparency. Tell spec is responding to the trend transparency. Thats’s why I think that many people are going to like tell spec.

This time I am going to talk about transparency again. We can see transparency lately in many sectors.

What is it?‘De kleine keuken’ is a Dutch concept for babies and toddlers. ‘De kleine keuken’ means ‘The small kitchen’. ‘De kleine keuken’ makes food for babies and toddlers, and the food is 100% organic. They only work with healthy ingredients and they don’t add additions.
But, that’s not everything! The food from ‘De kleine keuken’ is also really delicious.

Why is it cool?I think this is a cool signal because ‘De kleine keuken’ is very open about the origin of their products. They’re really transparent about everything.
This signal proves that we also need to think about the future. The future of our children. Transparency is the future, our children are also the future. I really like the combination of those two things.

Why does it have future growth potential?I think ‘De kleine keuken’ has future growth potential because people nowadays need transparency. ‘De kleine keuken’ is responding to this and I think that many people will like this. In the future, we are going to see more concepts like this one.

Hi followers,
I would like to talk about food and quality of life with you. There are a lot of people who are so poor that they can’t afford their food. On the other hand, there are also many people having more than enough food.
So, on the one hand we see people with a quality of life that isn’t good and on the other hand we see people with a decent quality of life.
With this in my mind, I started looking on the internet, to find signs about this fact.

What is it?I found the community ‘Hungry People’, the social food network. ‘Hungry people’ is a community which connects people through sharing recipes. When somebody shares a recipe, Hungry People donates €0,25 to a ‘good food charity’. Hungry people wants to contribute to a sustainable world.

Why is it cool?I think it’s cool because Hungry People contributes to the quality of life of people. It also contributes to a better world.

Why does it have future growth potential?I think this signal has future growth potential because people nowadays want to contribute to a better world. Unfortunately, they do not know exactly how. Hungry people makes this easy for people, and it makes it also a fun experience.
I think that people will like Hungry people and there will be more initiatives like this in the future.

Hi followers,
This time I am going to talk about Food transparency.
People nowadays need transparency. We want to see what is in our food, what happens in the kitchen of a restaurant and how our food has been made.
I started checking out the internet and I found many signals that prove this need of transparency there.
One of the signals I found, is about a Dutch agency. This agency oversees companies on compliance with laws and regulations. It also inspects the hygiene of restaurants. From June, this agency will announce its results, about the hygiene of lunchrooms, on their website. When a lunchroom is approved, it will be marked in green on the website. Now consumers can see which lunchroom is approved and which lunchroom isn’t.

Why is it cool?I think this signal is serene because it proves that costumers need transparency. When an agency does something like this, we can say that this movement is a very important one.

Why does it have future growth potential?I think this signal has future growth potential because we can see this movement about transparency in many signals. I also feel that it’s interesting that an agency does something like this. It means that the movement is an important one in our society.

What is it?When you look in magazines, you see the advertisements of healthy food or sport everywhere. 55% of all the women think that a healthy lifestyle and healthy food is very important. 63% of all the women is willing to pay more for biological food.
Which conclusion can we take? Women are getting healthier than before.

Why is it cool?I think it’s cool because this movement fits perfectly with my last coolhunt. They both are about the self image of women. Women want a healthy lifestyle because they still think they are too fat.
So, is it a good thing or a bad thing? On the one hand you would say that it’s a good thing because our society is getting healthier. But on the other hand it’s also a warning. Because of the self image of women, they think they have too loose weight. That’s ridiculous of course, but that’s how we think about ourselves.

Why does it have future growth potential?I think it has future growth potential because every magazine has those articles and those tips and tricks. They are all participating.
It’s hard to change this. It will cost a lot time.

What is it?When we’re looking to the fashion in the past, we see the women with corsets looking really thin.
When I was reading the magazine the Gentlewomen I was really surprised. An article about the feminine zone between ribs and hips, it’s back!
People are fed up with photoshop and want to be natural. Being as thin as you can is no longer a must.
But this article says something different, we stil think it’s important to be thin and skinny. Women need to be small, it’s the ideal image. What is it with the world…

Why is it cool?I think it’s cool because the article is against the thoughts of the people nowadays. On one side we’re seeing the people, who are fed up with the photoshop and want to be natural. But on the other side we’re seeing the magazines saying that having a narrow waist is a must this season.
The Dutch site NU.nl did a research about the self image of women. 51% of all the women find themselves too fat. I think this is because of all those magazine who are saying that it’s a must this season to have a narrow waist.

Why does it have future growth potential?As much as we want to deny it, the movement about being as thin as possible is still going on. Being as skinny and thins as you can be is still a priority in our society. The biggest brands are joining the movement of being as small as you can be. Dolce & Gabbana, Balenciaga, Dior and Lanvin, they are all participating. That’s why I think this trend has future growth potential because those brands are a model for the fashion world.
Every brand will participate with this trend. A lot needs to happen before there will be a change in the fashion world.