Scrunch recently had the pleasure of working on a campaign with Youfoodz, the campaign was to increase awareness of and launch their new and delicious winter menu! The campaign was a great success with an amazing range of content created that encouraged mass engagement!

The Brief

Brand:Youfoodz

Goal:Support the launch of the new winter menu

Strategy: Leverage Instagram influencers with an interest in health, fitness, food to champion the Youfoodz brand and message to their audience, to create and share content about the new winter menu, highlighting the convenient, healthy and delicious menu options!

Key Platforms:Instagram

The Results

81 influencers

167 pieces of content on Instagram 162+ Instagram Stories throughout the campaign period

69,938 direct engagements on campaign content

507,909 impressions on campaign content

1,457,142 social reach across Facebook & Instagram

Key Learnings

Investing in a micro-influencer strategyis cost-effective and can be implemented quickly without compromising on the reach or success of your campaign. Generally, micro-influencers have a highly-engaged community and are excited to work with brands who value them. So if your audiences align well you're set for success!

Pre-arranging content launch times is a clever and noticeable way to saturate the market with your message.

Instagram Stories were utilised well in this campaign, they contribute high quality, unfiltered "in-the-moment" and authentic content.

The consumer engagements of this campaign also indicate that the influencer campaign contributed to brand loyalty and positive sentiment in the digital space.

Scrunch gives you the flexibility to manage your own campaigns, or let our team of experts do the work