Ecuadorian Arriba cocoa beans are considered the world's best, with a wonderful complex aroma and a variation in the taste.

The inspiration behind Love Cocoa comes from founder James Cadbury's, great-great-great grandfather John Cadbury, who setup Cadbury chocolate nearly 200 years ago. The philanthropist built Cadbury on great ethical grounds, looking after its workforce and improving civil rights. With the family no longer involved, the business was subject to a hostile takeover in 2010 being sold to a US company.