DRAGON BALL FIGHTERZ - Launch Campaign

The aim of our recent Launch Trailer for Dragon Ball Fighterz was to create buzz surrounding the game with an epic campaign. “Bring it on”!

We created pre-rolls focussing on the action and story elements of the game - which were shared over Bandai Namco’s social media channels to create hype prior to launch.

Our Launch Trailer was then used to introduce new characters, show off favourites, and demonstrate some awesome gameplay.

Our campaign went on to help DBFZ become the most successful digital console launch for a fighting game of all time - Destructive Finish!

We’re not just Maverick by name. If you’d like to discuss potentially working on a similar campaign for your game or would like advice on the best approach for you, then please don’t hesitate to get in contact at shanzay@maverickmedia.co.uk.