Big Data is helping the auto industry sell vehicles and stay green

Big data is the term for a collection of data so large and complex that it becomes difficult to process using common database management tools or traditional IT applications. The challenges include how to capture, store, search, share, transfer, analyze and visualize it. We can see how big data would be beneficial to companies like Facebook, Amazon, Walmart, eBay and others but how about closer to home?

Automotive manufacturers and suppliers consider analytics and big data – in and out of vehicles – the next frontier for innovation, competition and productivity. These companies continue to expand their use of big data as more and better technologies, methodologies and data elements emerge. Scientists, mathematicians, computer modelers and other researchers are joining engineers in using the latest in analytics to discover ways to eliminate environmental and safety concerns while supporting the bottom line.