Digital marketing is the promotion of your organization or brand via one or more forms of various digital channels. This channel could be social networks, email, smartphones, etc. Digital marketing is not as same as traditional marketing because it involves the use of channels and different methods.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.

Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. In simple words, Digital marketing is the process of integrating platforms and customers’ experience through a digital channel. Digital marketing offers the prospect of increasing and improving the interactions and relationships with current and prospective customers through, for instance, social networking sites.

Digital Marketing is marketing that makes use of electronic devices such as computers, tablets, smartphone, digital billboards, and cell phone for engaging with consumers and other business partners. Internet Marketing is a major component of digital marketing.

Digital marketing is a process of using several of different techniques and tactics to advertise a business in the on-line market to reach customers by using web services. In the new generation, digital marketing has become one of the latest & innovative techniques for the promotion of products, brands and merchandise in an on-line market in very quick time.

Digital marketing is an important tool to all the businesses today all around the world because of the number of internet users increasing at all time high every day. Promoting your website and business in the digital world where customer the spend most of their time.

There are many to promote your business in digital world but the most important ones are 1. Search engine optimization
SEO (Search engine optimization) increases the number of visitor to your website by organic ranking of a website in search engines like Google, Yahoo and Bing. It is important to place your website in a good rank as internet users see only the result from first few set of pages, most prominently the first page. 2. Social media marketing
SMO (social media optimization) is to increase traffic to your website using social networking sites where internet users will have a community in that website for online discussions and for reviewing. In the world of digital users, every business needs social media for customer interaction and visibility.3. Search engine marketing
Search Engine Marketing increases website traffic through paid form of advertising. Pay Per Click is the best example for SEM.