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July 25, 2016

July 2016 #Brimfield Recap

The July 2016 Brimfield show is in the books. Good thing I took a lot of photos because a week and a half later all I can remember is the heat and the moths!

As far as the crowds and sales, the show was a fairly typical July show. Nothing special. Dealers with realistic (and low) expectations met them. Those expecting things to be anything like May were disappointed. I talk to hundreds of dealers during the week. When I ask about how the show is going, the typical response is a shrug and "It's July." Enough said.

Dealers may be a little apathetic about the July show, but shoppers are always excited to be there. The thrill of the hunt isn't hampered by a little heat and some moths! Shoppers in July are committed. You don't come out for the day in that heat if you aren't a serious buyer. The crowds weren't as impressive as May, but people were finding what they came for. Or, in some cases, things they didn't even know they needed!

Our little app had a solid show. Lots of new dealers signing up on their own. Great feedback from users and dealers. Some new interesting contacts made. And, most exciting of all, we have secured an amazing spot very close to Route 20 on Hertan's going forward. This is great news for us and all of our dealers. With such a visible permanent spot we will be able to reach more shoppers at every show. We have some big things planned for September so stay tuned for more details!

Another trend we are seeing at the show is succulents and plants! Seed to Stem has made a huge splash in Brimfield for the past few years. Their booth is always a spectacular sight to see. And Susan Bates, with her beautiful plant displays, has been a staple in Brimfield for as long as I can remember. This year we are seeing a lot of new dealers incorporating plants and succulents into their booths.

Do you love Brimfield? Follow us on Instagram and Facebook to stay up to date on show info and eye candy from each and every show. And be sure to download the app to find dealers you definitely don't want to miss!