Twitter Cuts Ties With LinkedIn

The Micro-Blogging Site Seems To Be Shoring Up Ties To Facebook

Jul 10, 2012 – by Counselor

Ending an agreement that's been in place since 2009, Twitter will no longer allow users to share their tweets simultaneously on their LinkedIn pages, effectively cutting off true synced integration between the two services. LinkedIn users will still be able to post updates from the business networking site to Twitter, but just not the other way around.

"If you had previously synced your LinkedIn and Twitter accounts, and selected the option to share Tweets on LinkedIn, those Tweets generated from Twitter will no longer appear on LinkedIn," Ryan Roslansky, LinkedIn's head of content, wrote in a blog post, to users. "We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections. Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn."

Twitter has not specifically commented on its decision, but has only continued to outline its strategy to more closely protect its content, a move analysts believe is driven by ad revenues. It's likely Twitter will go public in the next two years, experts say, as the company could generate $1 billion or more in advertising revenue in 2014.

"We've already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API (application programming interface) is used," wrote Twitter's director of consumer products Michael Sippey, not mentioning LinkedIn by name.

While Twitter has severed its relationship with LinkedIn, the micro-blogging site seems to be shoring up ties to Facebook. Recently, Twitter updated its mobile app for Facebook, which lets users post complete tweets to their Facebook pages.