CHICAGO — (BUSINESS WIRE) — December 10, 2018 —
Hannover Fairs USA and Deutsche Messe, the organizers of the world’s
largest manufacturing show HANNOVER MESSE and its North American
edition, HANNOVER MESSE USA, announced today that it will debut
Digital
Industry USA (DIG/IN USA), a biennial Industrial Internet of Things
(IIoT) trade show that will take companies through the adoption of
connected technologies, from the proof-of-concept phase to a fully
connected enterprise.

“DIG/IN USA blends a focus on IIoT, automation and controls technology
and is a perfect follow-up to HANNOVER MESSE USA 2018, which was a huge
success for industry exhibitors and attendees alike,” said Larry Turner,
CEO of Hannover Fairs USA. “DIG/IN USA will be an IIoT event as
innovative and forward-thinking as the industry it supports.”

The world’s top industrial technology and automation companies will
provide solutions, knowledge and expertise for every level of IIoT
adoption on and off the plant floor. Similar to HANNOVER MESSE USA 2018
and Digital Factory at HANNOVER MESSE in Germany, DIG/IN USA will
feature hands-on demonstrations, workshops and educational sessions
across the trade show floor. The direction of DIG/IN USA is being
steered by a show committee comprised of industry experts from ARC
Advisory Group, Beckhoff, Forcam, Hiwin, Microsoft, Nikola Industrial &
Manufacturing Solutions and SAP.

“This new event will be a great service to the manufacturing community
including both discrete and process industries,” said Bill Lydon, chief
editor of Automation.com, InTech Magazine, automation industry expert &
consultant.

“Creating a trade show and educational conference that is focused more
intently on the increasing needs of IIoT and Industry 4.0 is so
crucial,” said Brian Pitzer, Global VP of Nikola Industrial &
Manufacturing Solutions. “This area will continue to grow at an
astounding rate over the next 10 years as it is easily the single
biggest challenge facing the manufacturing and industrial environments
today.”

DIG/IN USA attendees will see and experience critical IIoT solutions to
understand better how they interconnect in the factory. The show will
host educational discussions and experiences across all levels of IIoT
adoption, allowing attendees to foster long-lasting business
relationships and address their most pressing needs.

“DIG/IN USA offers attendees the opportunity to identify the products
and make the contacts necessary to further their automation goals. With
the growth of automation in small and medium sized companies who may not
have the engineering or IT resources to identify the right components to
produce a complete solution, a ‘one stop shop’ with education offerings
will be a very valuable opportunity,” said Shawn Lawrence, product
marketing manager of HIWIN Corporation USA.

In addition to exhibits, learning labs and on-floor educational
presentations, DIG/IN USA will feature a start-up area and hackathon, as
well as virtual reality space to demonstrate a variety of technologies
such as digital twin. Off the show floor, HFUSA will host a high-level
executive conference the day prior to the event and local area tours of
a distillery utilizing IIoT equipment, the Toyota plant and the UPS
distribution center in Louisville.

“I am pleased to hear that Hannover Fairs USA is planning a new,
immersive IIoT trade event that attracts highly automated companies, as
well as those wanting to be more competitive, analytical and
interconnected,” said Mark Gallant, senior director of marketing IoT
manufacturing solutions at PTC.

Leading the Digital Industry management team are Chicago-based Adrienne
Zepeda, show manager of North American industrial technology events at
HFUSA, and Raymond Bianchi, VP of events & business development at
HFUSA. For additional information about DIG/IN USA, visit
www.digitalindustryusa.com
or contact Adrienne Zepeda at
azepeda@hfusa.com.

About Digital Industry USA

Digital
Industry (DIG/IN USA) will be at the forefront of showcasing
innovations in the factory of the future: AI, cobots, Industrial
Internet of Things (IIoT), Industry 4.0 and related applications such as
predictive maintenance, more efficient use of raw materials, faster time
to market and other trends in industrial manufacturing. As a complement
to HANNOVER MESSE USA in the odd-years, Digital Industry USA will take
place from September 10-12, 2019 at the completely renovated Kentucky
International Convention Center in Louisville, KY.

About Hannover Fairs USA

Hannover
Fairs USA, Inc. (HFUSA) is the U.S. subsidiary of Hannover,
Germany’s Deutsche Messe – one of the world’s largest and most active
organizers of industrial technology events. Chicago, Illinois-based
HFUSA helps U.S. companies expand domestically and internationally
through exhibit and sponsorship opportunities at Deutsche Messe’s
worldwide portfolio of events. Participation in these events offers U.S.
companies an unparalleled opportunity for business development through
trade shows and conferences held in Hannover, Germany and North America,
as well as in key markets such as China, India, Mexico and Turkey. HFUSA
creates qualified new business leads, helps U.S. companies enter new
markets and aids them in forming lasting partnerships.