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Service providers looking to quickly bulk up value-added offerings and answer growing customer demand for any content, any time, on any device are squarely in content management software company GooMe Interactive's sights. The company's new M Cube system enables over-the-top (OTT) video providers to deliver bundled services and three-screen content accessibility to their customers.

The company quotes a recent Diffusion Group OTT market study that found 43 percent of those surveyed rate their pay TV services as “poor.” Further bolstering GooMe's market potential, the study reports that 67 percent of those unhappy customers are interested in replacing or supplementing their existing broadband service with an OTT service.

A turnkey system that operates with any set-top box, M Cube manages any multimedia content that can be watched on a screen and makes it available on televisions, PCs and mobile devices. Content can include:

Live DTT broadcast channels;

VOD;

Web-based video content from YouTube.com and CNN.com;

Widgets;

Social networking sites including Twitter, Picasa and Flickr;

Weather and stocks;

Games; and

Stored content.

In addition, M Cube supplies a targeted ad infrastructure, a recommendation engine and profiling and personalization. GooMe can integrate M Cube with any set-top box. M Cube is also available integrated into a set-top box from the company's partner AirTies.