The Kick the Tailgate Challenge is the newest fundraiser for the Clinton High Schoolathletic department. It sold $4 raffle tickets for its August 28 opening season game against 100-year rival Manchester High School, keeping all of the proceeds from the sales. One lucky ticket holder won the right to kick a field goal from the 35-yard line at halftime.

About 4,000 spectators attended this season's kickoff game. Clinton made it to the state football championship finals last season, which added further excitement to the event.

The field-goal contest drew in community dwellers who would prefer winning the truck to watching the game, Clinton High School Athletic Director Casey Randolph told Edmunds.com.

"This is the biggest promotion we've ever done," Randolph said.

Suburban Chevrolet offered to host the event as a way of introducing itself to the community after buying Underwood Chevrolet in January, Elissa Spangler, business development and marketing director for Suburban Chevrolet of Clinton, told Edmunds.

"We are looking to get involved and reach out into the community," Spangler said. "We want to help in any way we can and this was one way to do that."

"We know people were excited," Spangler said. "Some who bought several raffle tickets hired a coach to train them to kick a field goal so if they won the raffle, they'd have a chance at the Silverado."

Edmunds says: A dealership puts its best foot forward as it introduces itself to a local community.