Decofair to feature office section

Jeddah, September 23, 2013

The upcoming Decofair 2013 in Jeddah, Saudi Arabia’s only premium international furniture and interior design show, has introduced an Office & Commercial element.

Running within the main exhibition, which takes place from November 29 to December 2 at the Jeddah Centre for Forums & Events, Decofair Office & Commercial provides an important sourcing channel for designers, buyers, specifiers, agents and project managers involved in the kingdom’s key projects.

“Unlike most of the other GCC markets, the Saudi real estate market is driven primarily by internal demand generated by the rapidly growing local population and robust economy,” said Naomi Barton, International Sales & Marketing director, Reed Sunaidi Exhibitions.

“Saudi Arabia offers one of the most buoyant interior design markets in the region and Decofair’s additional office and commercial focus will help to facilitate real business between project handlers and exhibitors,” she added.

The Saudi government plans to achieve a hospital beds-to-population ratio of 3.50 beds per 1,000 people by 2014, a statement said.

In order to achieve this target, 41,603 beds must be added between the public and private sectors to the current level of 55,932 beds. Development is already underway with the Saudi Ministry of Health announcing plans to build another six new healthcare projects in 2013.

With $5.6 billion worth of commercial real estate projects to be completed in Saudi Arabia this year, the outlook for the Kingdom’s interior design sector looks extremely positive, according to the statement.

Major government investments into hospital and education infrastructure coupled with the completion of hospitality and office space is creating significant demand for interior design and fit-out services.

Visitors to Decofair Office & Commercial will find some of the world’s top interior brands in hospital, education, office and hospitality services, many of whom are showcasing their products in the region for the first time.

Among the confirmed exhibitors offering solutions for commercial projects are Vitra, König + Neurath, Casa Milano and Fendi Casa. Asdi - The Italian Chair District will represent a consortium of leading Italian brands including Klass, L’Abbate, Palma, Piaval and Riccardo Rivoli.

Decofair is organised by Reed Sunaidi Exhibitions, a joint venture between the world’s largest event company Reed Exhibitions—a co-organiser of global design show Maison et Objet—and Sunaidi Expo, a division of Alfadl Group. – TradeArabia News Service