All four brands, which are about creating meaningful connections, events, journeys, collaborations and moments for clients through their travel experiences domestically and internationally, have experienced significant growth in recent times.

Connections Group of Companies Head of Marketing Sharon Ho said their decision to rebrand to the Connections Group of Companies allowed them to showcase their collective brands and the interconnection between them.

It’s also a way to show how each brand’s offerings go beyond corporate travel.

“When re-branding, we ensured our communication elements, logo, brand colours and style encapsulated our values. We are very pleased with a logo which starts with the foundation of a reconstructed ubuntu symbol.”

Connections Group of Companies Head of Marketing Sharon Ho

She said the three links also represented people connecting/ interacting and the circle holding it all together as one, with the need to support each other and co-exist prosperously – hence ‘Connections.