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The plan has no cash-in value. If you stop paying your premiums before the end of the payment term, your life cover will end 30 days after the last premium was due and you’ll get nothing back.

How does our plan work?

Unlike some other over 50s life insurance plans, our plan will pay out the full sum assured if you die after the plan has been in force for just 12 months. And, if you were to die as a result of an accident after the first 12 months, we’ll pay double the sum assured amount.

Depending on your circumstances, the cash sum paid out could be less than the total amount you’ve paid in premiums and the value of the lump sum will be reduced by inflation. You’ll either pay for 30 years or until the plan anniversary after your 90th birthday, whichever comes first.

Telephone calls may be recorded and/or monitored for our joint protection. Calls are free from a BT landline. Costs may vary from mobiles and other networks.

Choose a name you can trust

Aviva is the largest provider of life, pensions, and long-term financial services in the UK, and serves around 31 million customers worldwide.

When you choose a life insurance plan with Aviva, you can be sure that our expert staff will help you every step of the way. They’ll be able to answer your questions and help you to complete your application.

Customer reviews

Overall rating

This product has been awarded an overall rating of 4.6 / 5 from 55 customer reviews

Rating breakdown

55 reviews

5 stars awarded by 40 reviewers

4 stars awarded by 10 reviewers

3 stars awarded by 3 reviewers

2 stars awarded by 1 reviewers

1 stars awarded by 1 reviewers

These reviews have been provided by customers who’ve bought an over 50s life insurance policy from us.

About ratings and reviews

We recognise that consumers are increasingly seeking feedback and reassurance from other customers when purchasing products and services online. This is why we invite our life insurance customers to leave a review after buying a policy from us and after having a claim paid. In addition to aiming to help you make better decisions about your insurance, we use these reviews to improve our products and services.

Customer reviews consist of an overall rating out of 5 and provide feedback on the experience of buying a policy from us. Customers also have the option to provide a rating out of 5 on value for money, ease of purchase, policy features and benefits and customer experience.

We hope these reviews will help you in your search for life insurance.

Our 3 most recent reviews

Easy to arrange

19/03/2015

many funeral plans looked at but particularly liked how Aviva covered me straight away for personal accident then only 1 year later (rather than 2 years with many other companies I had full cover for funeral expenses Only negative is I asked for a form to be sent out with policy so I could name my sister as my beneficiary which did not arrive and no response to my email either

I would recommend Aviva to a friend

By:

catfish

Gender:

Male

Age:

55 to 64

Policy features and benefits

5 / 5

Value for money

5 / 5

Customer experience

5 / 5

Ease of purchase

5 / 5

Hi there, I'm sorry to see you are still waiting on a response to your email. I've asked the team to take a look into this and get back to you asap with a reply. Thanks for choosing Aviva and I'm pleased to see you are happy with the product otherwise.

Nicki, Aviva Online Team

Tiddler gave this product an overall rating of 4 / 5

mum and nana aged 50 plagued with bad health

16/03/2015

After being diagnosed with M.S at age 30 and subsequently breast cancer, then cancer of the womb, I have now to be operated on for a brain aneurism. I quite obviously have never been able to obtain life assurance. Having just turned 50 I realised that Aviva over 50's plan gave me a solution to my problems in covering my funeral costs when I die. I researched all the competition and Avivas plan pays out after 1 year unlike its competitors . Applying online was fast and simple and I was accepted straight away so at least I now have one less thing to worry about as I had no life cover whatsoever.

I would recommend Aviva to a friend

By:

Tiddler

Gender:

Female

Age:

45 to 54

Policy features and benefits

4 / 5

Value for money

4 / 5

Customer experience

5 / 5

Ease of purchase

5 / 5

angie gave this product an overall rating of 5 / 5

Over 50's

13/03/2015

it was a no brainer - policy offered everything i needed at my age. I now have peace of mind if anything should happen my children do not need to about finding funds. Website was straight forward to use and showed everything about the policy.