The Enhanced David Gluckman Experiencetag:typepad.com,2003:post-6a00d83451945169e201bb09f70e9a970d2018-02-27T16:48:24+00:002018-02-28T14:53:41+00:00DAVID GLUCKMAN, co-creator of Bailey's Irish Cream Liqueur, visited the Clonmel campus of LIT.ie to share ideas about creative design with an interested group of business and creative media students.Bernie Goldbach

DAVID GLUCKMAN, co-creator of Bailey's Irish Cream Liqueur, visited the Clonmel campus of LIT.ie to share ideas about creative design with an interested group of business and creative media students.

[Bernie Goldbach teaches creative media for business in the Limerick Institute of Technology.]

Ready to Hear @DavidGluckman share selling secrets #clonmeltag:typepad.com,2003:post-6a00d83451945169e201bb09f57a4a970d2018-02-22T10:52:05+00:002018-02-22T10:52:05+00:00AUTHOR DAVID GLUCKMAN visits the Clonmel campus for a lunchtime talk on Tuesday, February 27, 2018. The free event takes place in the Clonmel campus with an audience of clever creative students and local businesses.Bernie Goldbach

AUTHOR DAVID GLUCKMAN visits the Clonmel campus for a lunchtime talk on Tuesday, February 27, 2018. The free event takes place in the Clonmel campus with an audience of clever creative students and local businesses.

Gluckman will address an audience of 45 creatives, animators, multimedia and game design students who create and design brand concepts as equally effective as the product. These third level students have created apps and media concept designs to attract and sell products.

It is a great chance to hear a free talk from an innovator and entrepreneur. It's also a great opportunity to connect and network with the next generation of creative and business minded students who will be in the audience.

A few hours before his guest appearance, at 9:15 on Tuesday the 27th of February, Fran Curry will interview Gluckman on TippFM (on 97.1FM or online TippFM.com) about his book "That sh*t will never sell". We will update this blog post with a recording of David's interview and with a short video recording of his talk at on the Limerick Institute of Technology, Clonmel Campus.

Information for the visit of David Gluckman was compiled during a tutorial session conducted by students taking a Public Relations module. One of the students, @Chaotic_Jess, explained the background of the image accompanying this blog post:

"The breakthrough idea was that we should store the Baileys flavours in oak bourbon casks and then tip these out and fill these with whiskey" - Excerpt from the book "That sh*t will never sell" who's author will be doing a presentation in Clonmel's LIT campus next week.

Marchathon 2018 #stepchallengetag:typepad.com,2003:post-6a00d83451945169e201b7c9512fab970b2018-02-19T11:39:27+00:002018-03-05T11:46:24+00:00HUNDREDS OF THIRD LEVEL students in Ireland have started a month-long step challenge by joining together in small teams to record the highest number of steps together. We will update this page throughout the month of March 2018, helping to surface some of the initiative shown by LIT sports management students who are taking part in the programme.Bernie Goldbach

HUNDREDS OF THIRD LEVEL students in Ireland have started a month-long step challenge by joining together in small teams to record the highest number of steps together. We will update this page throughout the month of March 2018, helping to surface some of the initiative shown by LIT sports management students who are taking part in the programme.

I'm logging an average of 10,000 daily steps because I walk to work. And when snow fell all around County Tipperary, I walked everywhere to get food for the house. That allowed me to log more than 20,000 steps on two consecutive days in early March.

23rd Christmas in Irelandtag:typepad.com,2003:post-6a00d83451945169e201b8d2c8ed85970c2017-12-20T15:01:20+00:002017-12-20T15:01:20+00:00I ENJOY LOOKING BACK ON CHRISTMAS every year, enjoying memories that revolve around the special season. I rarely spent Christmas in the same place when I lived in the States but this century I've been in Ireland for nearly every Christmas nearly a quarter century, able to walk under the lights of Grafton Street (pictured).Bernie Goldbach

I ENJOY LOOKING BACK ON CHRISTMAS every year, enjoying memories that revolve around the special season. I rarely spent Christmas in the same place when I lived in the States but this century I've been in Ireland for nearly every Christmas nearly a quarter century, able to walk under the lights of Grafton Street (pictured).

My Christmas traditions have evolved since my days as a teen in Lancaster County, Pennsylvania. Back then, I would work with my brothers between Christmas and New Years, rotating fresh poinsettias from the family greenhouse to churches, rectories and convents.

We had to empty the greenhouse of Christmas foliage in order to make way for Easter lilies. We used the green company station wagon to run full loads to happy nuns and priests.

For six years in the 80s and 90s, I celebrated Christmas in Germany and walked several Christmas markets in Nurnberg, Frankfurt, Munich, Kaiserslautern, Mannheim, Ansbach, Heidelberg, Karlsruhe, and Berlin (pictured).

I love the festive season of Christmas as enjoyed in Ireland. The country closes down no later than Christmas Eve when most of the families buy food for a month. We no longer have a large freezer so our purchasing whims are constrained by the size of the European dimensions of the built-in fridge where we currently rent. We have a tradition of cooking for 10 people every other year. This year, I'm taking the easy way out by getting a pre-cooked turkey from my local butcher. I'm also using my newly acquired spiralizer to create a crunchy salad dressed the way I like it. I'm unsure how my inventive vegetables will play with the carnivores in our extended family.

But I know my home-made cranberry sauce spiked with Gran Marnier will enjoy a loud chorus of approval from grateful in-laws who have always savored its blend of flavor and texture.

Decompressing after a Dublin Field Triptag:typepad.com,2003:post-6a00d83451945169e201b7c93517f6970b2017-11-18T10:23:46+00:002017-11-18T10:23:46+00:00I'M GLAD THAT I HAVE a relatively quiet weekend ahead because it's going to take a few hours for me to decompress several significant outcomes related to a field trip our creative media students completed in Dublin. The five students got specialised attention while inside Workday and Google. We got tailored content and special treatment.Bernie Goldbach

I'M GLAD THAT I HAVE a relatively quiet weekend ahead because it's going to take a few hours for me to decompress several significant outcomes related to a field trip our creative media students completed in Dublin. The five students got specialised attention while inside Workday and Google. We got tailored content and special treatment.

The pacing of the day was so fast that I didn't take time out to record any audio snippets. In fact, we were asked not to record some of the things we heard and saw.

I'm going to simply list a few headline thoughts a day after the events finished, then return to this blog post to mark up some more details.

Snags with public transport affect timetables.

Getting in and out of Dublin took more than 12 hours, door to door. There is no way students will attend class the following day if they return to their bed sits after 8PM following an intense hands-on day beforehand. Hence, we ask for dedicated minibus service from the home campus in order to make the run to Dublin, Cork, or Galway.

Eat while scurrying.

We had hour-long sessions in two venues in Dublin. It would take more than an hour to walk between the companies we visited. Consequently, the only meal for our traveling cadre had to fit in before 11am or after 4PM. I didn't brief that fact to the crew before we started but will remember the next time.

Come with questions.

It's up to me to ensure students know who we're visiting and what those people do in the places we visit. I want to hear one question per visitor beforehand next time.

Build responsive profiles.

The best skill I can ensure every student has when they pass through any academic module I teach is something electronic that prospective employers can view. In the case of my highly skill creative media students, I'm going to mandate content viewable through accelerated mobile publishing.

Off to see Google h/t @instamcganntag:typepad.com,2003:post-6a00d83451945169e201b7c934c38e970b2017-11-17T08:32:34+00:002017-11-17T08:40:05+00:00WE GET AN INSIDE VIEW of Google's accelerated mobile publishing along with deep insights about a current Adwords programme when visiting Google's Dublin offices with a small crew of creative media students from the Limerick Institute of Technology. I appreciate the work Conor McGann is doing to create an incisive session.Bernie Goldbach

WE GET AN INSIDE VIEW of Google's accelerated mobile publishing along with deep insights about a current Adwords programme when visiting Google's Dublin offices with a small crew of creative media students from the Limerick Institute of Technology. I appreciate the work Conor McGann is doing to create an incisive session.

Office Call @workdaytag:typepad.com,2003:post-6a00d83451945169e201b8d2bec5d6970c2017-11-16T07:11:09+00:002017-11-16T07:11:09+00:00WE'RE TAKING A SMALL CREW of creative students into the Dublin offices of Workday and Google on the 17th of November. These sorts of field trips always pay dividends for both academic staff and our students.Bernie Goldbach

WE'RE TAKING A SMALL CREW of creative students into the Dublin offices of Workday and Google on the 17th of November. These sorts of field trips always pay dividends for both academic staff and our students.

Another YMTfm Workshop Starting with Codetag:typepad.com,2003:post-6a00d83451945169e201b8d2baa151970c2017-11-02T08:40:00+00:002017-11-03T12:15:03+00:00AS WE START another day-long workshop with Ireland's Youth Media Team, I am burrowing behind the pages and tweaking some code on the Wordpress site. After seeing some of the updated features pushed out by the Wordpress developers, I can see a need to train our young creatives in leveraging some of the text and image widgets.Bernie Goldbach

AS WE START another day-long workshop with Ireland's Youth Media Team, I am burrowing behind the pages and tweaking some code on the Wordpress site. After seeing some of the updated features pushed out by the Wordpress developers, I can see a need to train our young creatives in leveraging some of the text and image widgets.

Here is a summary of things I've set up behind the scenes.

Notification Trigger. I need to see activity on the YMT.fm website whenever it happens and so I've told my Inoreader app to push a hyperlinked notificaton of the new blog titles within 12 minutes of their publication. I'm always amazed that I can activate the app within Facebook. And I'm also surprised at how quickly Alexa finds our "Young and Irish Youth Media Team" audio content after our team members upload their audio episodes.

Airtable. This is the singlemost significant content management tool I have used in 2017. Airtable helps us keep track of every media object the Youth Media Team have created since 2013.

O365. We are backing up our rich media content inside OneDrive and I'm now able to use Office Delve to see activity with those precious items. The Office 365 service is a natural by-product of being associated with Limerick Institute of Technology's O365 campus. We've also received some sponsorship from Microsoft-Ireland during the past four years as we've covered several edtech events throughout Ireland.

There are several changes behind the Wordpress site we use and as another year draws close to the end, I realise that we need to find an enthusiastic web developer who might enjoy taking charge of the YMT.fm website. There are several enhancements in the form of widgets we can start to use right away.

Image Widgets. Adding an image to a WordPress widget is now very simple because you don't need to know how to code. Our YMT crea simply inserts their images right within the widget settings. We're inserting headshots of principal interviewees and watching them appear automatically.

Atavist Workflow. The best of each event covered by the YMT crew will be easily embedded into the Atavist framework on the Pen & Pixel website. This allows us to reimagine YMT content for another audience and potentially we will be able to grow the size of the mailing list we use to support the ICT in Education Conference.

Video Widget. We're looking at producing a welcome video to bring the faces to the voices of the Youth Media Team. Wordpess lets us add any video from our Media Library to a sidebar on the YMT.fm site with the Video widget. We're going to create some short video clips that can also work as intro pieces for the YMT.fm YouTube channel.

Audio Widget. We also plan to upload a welcoming audio file to the Media Media Library then go to the widget settings, select our welcoming message and keep the welcoming message at the top of the Youth Media Team website.

It will take more than a single six hour workshop to cobble together all these features so I'm writing about them here to get the opinion of Pam O'Brien and Sinead Tuohy, two of my colleagues who help bring together young and Irish voices online.

Wrapping up Feilte with @pamelaaobrientag:typepad.com,2003:post-6a00d83451945169e201bb09cb791b970d2017-10-09T11:38:38+01:002017-10-09T11:38:38+01:00DURING A SHORT carcast with Pam O'Brien, I recapped some of the notes taken while working with Ireland's Youth Media Team on Saturday during the Feilte Conference.Bernie Goldbach

Image snapped by Bernie Goldbach under the YMTfm gazebo during Feilte.

DURING A SHORT carcast with Pam O'Brien, I recapped some of the notes taken while working with Ireland's Youth Media Team on Saturday during the Feilte Conference.

4. We should send a Happy Note to the Teaching Council of Ireland, complete with stats related to readership and listenership. There is a data anamoly concerning audio playbacks that needs to be recognised and corrected.

5. Parents cross-checked written content, syndication, and audio levels by clicking links on blog posts and listening to interviews.

6. Automatic back-up of imagery is a good idea, using the team's iPad Minis.

7. Hassan's Dump File enhanced the collection of material during the fast-paced day.

8. We need to migrate content from Audioboom into Spreaker.

9. We should produce a few Facebook posts to enhance the reach of the YMTfm team.