Redwood Shores, CA (May 14, 2013) RIFT®, the award-winning online game from Trion Worlds, will adopt a free-to-play business model starting June 12, 2013. Players will be able to experience the entire game world; every dungeon, every zone, and every level and get full access to all current and future game updates.

“We have been listening to feedback from our players and watching the continuously developing MMO community, and are now ready to launch RIFT as a premium free-to-play experience,” said Bill Fisher, Creative Director of RIFT. “After taking our time and planning a careful transition; we are very excited to bring an enhanced game experience to everyone, without barriers.”

All players will be able to explore the entire world of Telara for free and will have access to the expanded in-game RIFT Store where a variety of services--mounts, boosts, wardrobe items, and more--will be available for purchase. An optional subscription will still be available that grants a slew of “Patron” benefits and bonuses to maximize the RIFT experience. Trion will celebrate its current and previous subscribers with loyalty and currency rewards for their time spent playing RIFT thus far.

“As a gamer’s game, a super fun and fair experience is of the utmost importance to us,” said Fisher. “Players will have the opportunity to buy customizations and boosts to heighten their play experience; however the best gear in the game will always have to be earned through playing RIFT.”

RIFT free-to-play kicks off with massive content update 2.3, Empyreal Assault, which will open up an unforgettable new zone, world event, chronicle and much more. Empyreal Assault launches on June 12th, 2013 for all Ascended of Telara.

For full details on RIFT F2P visit: www.riftgame.com/free

Check out the new RIFT trailer celebrating free-to-play here:
http://www.youtube.com/riftmmo