The traditionally strong drivers of sales in the channel, such as the accelerated pace of innovation in consumer electronics and the desire to have the latest gadgets, are expected to continue in the forecast period. Meanwhile, the replacement period is reducing further in most product categories. This is parallel with the improved economic sentiment after the economic recession: Hungarians are willing to open their purses once again to get a larger flat screen TV, the latest smartphone, or a fr...

Euromonitor International's Electronics and Appliance Specialist Retailers in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

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