As part of this new campaign, LeasePlan will introduce a new lineup of products and services, including an electric vehicle service it will offer to European customers. LeasePlan will also offer a service called "Any car, Anytime, Anywhere." The company will announce details about its new products and services at a later date.

LeasePlan's EV offering follows the announcement that it has become a founding partner of the EV100 initiative, a coalition of major corporate companies pledged to making the transition to fully electric fleets, according to a company announcement.

LeasePlan has also released a 3-minute video starring Richard Hammond of Top Gear and Grand Tour to promote this new campaign.

"We see our industry changing rapidly," Gunning told Fleet Europe. "EV100 has been launched globally, with LeasePlan taking part in that initiative. Mobility platforms like Uber, Blablacar and Lyft are growing fast. So, we cannot just focus on operational excellence, we have to look to the future."