Fairfax Media has formed an exclusive commercial data partnership with ProductReview.com.au to create valuable consumer segments for advertisers by leveraging the site’s extensive purchase intent data.

By combining its own rich audience data with new valuable consumer segments, Fairfax will deliver even more effective marketing campaigns to clients and advertisers as well as targeted digital advertising for brands right across Fairfax’s extensive digital network.

“The synergy between Fairfax Media and ProductReview.com.au delivers quality data that will enable us to target in-market shoppers for specifics items or categories, as well as people who have searched for a brand or a competitor’s brand.”

This partnership follows a successful 12-month pilot between Fairfax Media and ProductReview.com.au.

*Nielsen Online Ratings November 2015 people 14+ only.

About Fairfax Media

Fairfax’s network of leading information, marketplaces and entertainment brands provides powerful connections between advertisers and large, diversified audiences throughout Australia and New Zealand. As the trusted voice, Fairfax informs, engages and entertains audiences and communities. Every day Fairfax empowers and enriches the lives of millions of people with independent, quality content and great experiences.