The Jade, And Its Purple Velvet Lobby, Opens At $180 a Night

Here it is, folks, the first NYC hotel opening of 2013: The Jade Hotel. As it happened, we were strolling by the brand new last night, so we got to peek inside the finished lobby.

We've mentioned before how The Jade is done up in "1920s French Deco" style, and what that basically means is: rich dark wood and brick everywhere, geometric motif headboards and rotary telephones in the rooms, and, best, of all, a royal purple velvet-accented lobby (those drapes! that couch!). The vibe is kind of Gramercy Park Hotel meets Holiday Inn, since it's got the great location and the luxury, medieval castle vibe, but it's a new build and its price point is (thankfully) a little lower than GPH.

And speaking of which, the hotel is offering a pretty sweet rate of $180/night during the soft opening phase. Which is now. And we get that it's the slow season and all, but you generally don't find prices like that in the Greenwich Village area, like, ever.

The restaurant still has some work to be done (you can spot it through some glass windows in the lobby), but a staff member told us that should be up and running pretty soon.

Meanwhile, rooms are pretty small, but hey, this is New York. What can you expect? Or maybe we're just Jade-d.