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According to Samir Addamine, founder of FollowAnalytics, “Even if governments aren’t willing to take advantage of the moment to push for stronger privacy laws, consumers have begun to signal their distaste for companies that take advantage of lax regulations to collect as much data as they can get their hands on.”

As businesses move to Mobile-First strategy, customer experience is the ubiquitous discipline that every CMO must include in their marketing toolkits. The success of mobile marketing in 2017, therefore, depends heavily on the degree of automation that marketers adopt in their campaigns. Enter FollowAnalytics. Martech Series