"No, Mikey, it doesn't have the Marvel or DC logo, throw it in the bin."

"But it's a western story and an anti-christ story by the writer of Preacher. And this one is a futuristic story filled with cool science by the writer of Transmetropolitan. Look at the lettering, the artists... take a look at this Waller guy, his colors are --"

It will be interesting to see how many of this years winners will still be in print in some form 10 or even 20 years from now, compared to the books we knew should have been nominated. I am predicting one of those slap in the forehead moments years later, sort of like reading a 1991 Wizard that tells you how smart people were for buying 500 different X-Variants while stuff like Bone and Sandman were obviously never going to go anywhere...