Although you should be working on your branding strategy year-round, the fourth quarter is a great time to ensure your marketing aligns with your overall business goals. Here are 12 tips for branding your business as the year comes to a close:

Google My Business (GMB) is notorious for testing features without fanfare. In 2018 Google improved both the consumer and business experience of GMB by encouraging engagement and interaction with GMB Q&As and GMB Posts. They’ve helped generate subjective ‘attributes’ for local businesses, and abandoned anonymous Google Review profiles, to name a few.

Recently, Google has been testing and rolling out more new features: Products and Services URL, Product Collections and Reserve with Google. Let's review how to use them...

When our marketing team met with Brad, president of BC Lights, we discovered he has a talented team of energetic, creative professional multi-line Manufacturers' Sales Representatives, that focus on decorative and architectural lighting and lighting related products. However, he needed desperately needed assistance with...

Social media has many benefits: staying in touch with family and friends, updating your customers and prospects with compelling and helpful information, and gathering the latest news. But to really make the most of your accounts, proper hashtag and @ symbol etiquette is a must. Learn how to use these symbols for social media success...

Move over, Millennials. The next generation of consumers, Generation Z, is disrupting shopping habits. A study by Deloitte finds that members of Generation Z like to shop in stores and are highly interested in well-known brands. They also...

When you search Google for terms related to your business, is your website listed on the first page of results? If not, don’t worry. There are a few steps you can take to improve your presence on Google and make sure people find you instead of your competitors when searching for your type of business. Check out the 7 Steps to Increase Your Google Ranking...

What do successful people do differently? For one thing, they typically wake up very early. Long before they hit the office, they’ve been up and active, performing tasks that will set them up for success throughout the day.

Here are 6 things successful people do before 9 am, and how you can incorporate them into your routine.

For many of us, running a business means most of our days are filled with thoughts of doing more, earning more, and getting in front of the right people at the right time. So what does it take to stand out from the crowd? Here are 8 tips...

This week is National Small Business Week! What will you do to celebrate and support other small businesses? Below are several suggestions for celebrating National Small Business Week. And remember, you can work on these initiatives all year...

As you know, search engine optimization (SEO) is an important strategy for companies looking to drive traffic to their websites. Because most small businesses have limited resources, budgets and expertise to incorporate SEO into their marketing strategy, today I'm sharing five free and easy-to-use tools...

Becoming more strategic in your content promotion requires taking a fresh look at how you communicate with your audience to ensure you are providing not only the right content, but that it’s in the right place, at the right time. Here are four ways you can promote your content to increase engagement:

Google business reviews are more important than ever this year. Consumers are turning to them more often than in the past to make purchasing decisions; they trust them more, and they’re actively reviewing businesses more frequently. Here are 7 reasons to ramp up your Google reviews this year...