can

The bloggers at Bold Post have made an interesting catalog of the evolution of famous soda can design throughout time. Coca-Cola, 7Up, or Dr. Pepper, each of the brands history of packaging starts around the 50’s until current day. Through the images we can clearly see a real evolution, brand progress and just how soda Read more

While Pepsi will soon be available in new and refreshed bottles all around the U.S., Diet Pepsi will be found in new limited edition cans. The brand teamed up with one of the faces of the HGTV home design channel, interior designer Vern Yip, to launch limited edition mini cans, thus continuing Diet Pepsi’s Love Read more

After being named Diet Coke’s creative director and starring in a very ‘hunky’ new ad campaign, the renowned fashion designer Marc Jacobs designed three limited edition Diet Coke cans as part of the brand’s “Sparkling Together For 30 Years” anniversary campaign. As the brand always positioned itself in a somewhat fashionable manner, it’s no surprise Read more

We’ve already seen the Australian version of the limited edition Coca-Cola Olympic bottles, but here is another Coca-Cola Olympic limited edition package – cans dedicated to team USA: The limited edition cans are called the Coca-Cola “Eight-Pack” and were designed by design studio Tucker Duckworth. They feature silhouettes of the “Eight-Pack” team, that includes sportsmen and woman such Read more

Blockbuster movies just can’t pass without the attention of major brands – the upcoming Batman sequel “The Dark Knight Rises” is no exception. Mountain Dew has announced a partnership with Warner Bros. Pictures and Legendary Pictures for a special movie promotion. Gotham City fans will be able to enjoy in Dew’s exclusive digital experience on Read more

First introduced in the 1930, beer cans with flat tops were an immediate success but required some manpower to be opened. But as Churchkey says “back in those days, people didn’t mind putting in the effort”. The flat top can remained a standard until the it was pulled of the market in the mid-1960s. Now, Churchkey Read more

While waiting for Marvel’s latest achievement called “The Avengers”, their official sponsor, Dr Pepper has presented a new campaign announcing the movie with a special can design. This legendary comic book series, published in 1963, will make a comeback big style. In partnership with Marvel Studios, a new range of eight limited edition cans inspired Read more

Coca-Cola has certainly done a lot this year to help save its valuable mascot, the polar bear, and its habitat with continuous campaigning. Earlier in December, a limited-edition white coke can was released in order to contribute to the polar bear conservation effort during winter season and help save the endangered animals from extinction. The white cans Read more

No more traditional red Coke cans from November 1st untill March this year in the US and Canada. Yup, you read it right. This Christmas Coke teams up with the World Wildlife Fund in promoting polar bears and their habitat, thus came the white polar bear cans. Each bottle and can will include a special code on it’s Read more

New Coke promotion was launched on Facebook on October 1st – Coca Cola invites their Aussie fans “Share with a Mate”. $5 million have been invested in this campaign as the weather conditions are heating up this Summer down under. Some of most popular male and female names in Australia have been released in stores, Read more

Featured Publication

The Great Recession shook financial brands to the core. Or was it that shaky financial brands weren’t too big not to fail their promises, and shook all of us into a recession? With recovery (or relapse) at various stages worldwide, it’s a good time to look at what the demands of financial branding are, how they’re different from branding in other categories and what brands, and their agencies, need to know and do to succeed going forward.

Follow us

About us

We are an independent and global journal, narrating the discussion around branding with insightful sources of news and opinions from the industry. Our dedicated team of writers strives to keep readers informed and intrigued with unique work from brands across the globe, concentrating on fresh brand strategies, executions, identities, development, and overall evolution. And it’s not just us. We’re supported by a beloved group of renowned experts who collaborate and celebrate creativity by bringing their international expertise and experiences to our pages.