Visa picked up 78,000 brand mentions during Sochi, a whisker ahead of second-placed Omega (77,355 mentions), with Samsung rounding out the top three.

Visa also led all brands in engagement, with more than five times that of second-placed Coca Cola.

The USA was easily the most engaged country, and 42 percent of all conversation took place on mobile. This infographic from Engagor takes a closer look at which brands dominated the conversation during the Winter Olympics.