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The Multistrada

The Ducati Multistrada was first introduced on the Milan motorshow in the fall of 2001. For Ducati it was quite a radical departure from the existing models - or any existing model from other manufacturers for that part.

Ducati presented the Multistrada as a new bike for a real rider - for someone who wants to be riding as often as possible in as many challenging conditions as possible, whether roaring up mountain roads, commuting to work, taking a trip to the beach, or riding around town, this bike provides a total riding experience with style and performance.

The bike was received with some mixed emotions, particularly it's odd looks. One year later as the second prototype was presented on the Munich Intermot, it became obvious that Ducati was serious about the bike and its styling. Only details had changed since the first prototype and the bike was now 80% production ready and stil on schedule for introduction in march 2003.

The final production Multistrada was received very well by the press:
The surprise bike of the year (MCN)
The Multistrada left an indelible impression on me and it'll take a while to get it all out of my head. (Motorcycle Online)
Stradavarius (Motoren & Toerisme)
Line choice? No sweat, the Duc gets them all (Motorrad)
The Multistrada isn't a sports-bike, but it does a bloody good impression of one. (T.W.O Two Wheels Only)

The demand for the Multistrada surprised even Ducati. The Multistrada will go into the Ducati recordbooks as having the highest number of registrations, in the shortest period of time for a new model. In it's first year the production target was eventually set at 5,500 bikes, meaning that about 17% of the bikes leaving the Bologna factory is a Multistrada.

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