When I first started doing collaborations, Bad Etiquette was one of the first brands I worked with. With our first project being a success, it was about time to work together again. Bad Etiquette is a street clothing brand based in Toronto. They have a very unique style, a brand I personally dig.

Founder of Bad Etiquette, Lionel Wong and I had discussed a project we wanted to tackle for quite sometime, with summer finally here this was finally possible to happen. The idea was to do a smoke out type shoot.

I decided to take the shoot to an old abandoned factory just outside the city. I was looking to capture the grunge and darkness of the building, it fitted with the smoke perfectly.

In this shoot, we are showcasing Bad Etiquette's new lineup of gear.

Collaborating is one of my favourite things about being a photographer. It gives me the opportunity to work with very cool people. Lionel is a dope guy with a vision of success for his brand. Like the gear? You can grab your gear here!