Festival-goers can now rely on the services of an AI powered chatbot to help them navigate events and plan schedules with personalised messages ensuring you never need miss a crucial event or party.

Employing machine learning algorithms the Messenger tool offers an overview of what’s on ‘now and next’, reminders, search facilities and a FAQ’s for anyone lost on the beach.

Fashioned by Omnicom-owned communications agency PHD with assistance from IV.AI the service can also offer a curated list of those happenings most likely to pique your own personal interest.

Avril Canavan, PHD’s worldwide marketing & communications director commented: “Partnering with Cannes Lions on the first festival bot compliments PHD’s position as a leading voice on AI and future technology and we’re delighted to bring this handy utility to delegates. Our growing relationship with bots and other tech developments are explored in PHD’s latest book ‘Merge – The closing gap between technology and us’, which launches at the festival and features within the bot as hidden content to be unearthed.”

Rhod Joyce, product director at Cannes Lions added: “Every year there's so much to discover and we know the chatbot will be an invaluable help – alongside all our team on site – to first timers and veteran delegates who want to discover the content schedule and seek quick answers to commonly asked questions."