Zopper dons a new look

The hyperlocal marketplace has unveiled its new brand positioning

ETBrandEquity

October 04, 2016, 16:20 IST

Zopper's new look Zopper, a hyperlocal marketplace, has unveiled its new brand positioning and a new logo. The redesign is meant to emphasise what the brand fundamentally stands for - combining the best of online and local shopping.​Commenting on the revamp, Harneet Singh Rajpal, CBO, Zopper, said, “We have come a long way in the last couple of years. Our hyperlocal marketplace where we bring local retailers on board to participate in e-commerce has seen great success. We also launched two new pillars of our business- Zopper Assure extended warranty and EasyPOS software platform. With all these, we felt it was time to give the brand Zopper a makeover to bring alive the full picture for customers and retailers. The new positioning is basically about brining the best of online and local shopping together. The new vibrant colours and logo bring alive the energy and passion with which we are building the brand and business in a sustainable manner. We believe that the new positioning and logo will help us to uniquely establish Zopper in the consumers' mind.”

He added further, “We are going to represent our ethos in the form of a new logo and new brand strapline. The icon in our logo is a union between an awning, symbolising the trust of local stores & a location pin, the online bearing of our hyperlocal identity. Together, they form the unique core of Zopper, which is make shopping free of compromises.”