"This premiere destination for the vegan and vegan curious is the only one of it’s kind, promoting a world where animal exploitation is a thing of the past. With our roots in abolitionism, our unapologetic messaging is the connection between each project we touch."

Dates aren't yet announced for the event, which takes place across Chicago, Toronto and New York City, but organizers (the same team behind the Vegandale neighbourhood project, natch) say that a new "secret destination" is on the tour this year.

"Our downtown Toronto urban playground for the vegan and vegan curious exists to bring the best of the vegan world together to exhibit the ease and enjoyment of living without the use of animals," reads a press release announcing the festival's name change / rebranding.

"But we can't contain that to one city block, so we're packing up and taking over the world!"

The move couldn't come at a better time, to be honest. Global sales of plant-based meat substitutes have skyrocketed in recent years, and our city itself is seeing an explosion in vegan options at retail stores and through a boom in new, 100 per cent meatless restaurants.