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MSN Launches 'ESP Billy' to Promote New Messenger

To encourage use of its new version of Messenger, MSN has launched a promotion, created by Fallon, called ESP Billy, a microsite with episodic videos featuring ESP Billy, a white trash online psychic played by Ricky Jay who communicates with his clients through MSN Messenger video chat. There's a pilot episode that introduces the characters, and then three interactive episodes where the user can decode the fate of the main character, Travis, but choosing an ending based on ESP Billy's predictions of the future. The catch to the promotion - and the entire point of the promotion - is the three videos can only be viewed using MSN Messenger for which a convenient download botton is provided. The pilot episode, which, itself, is quite good, can be viewed in a browser. The online element will be supported by print and online media beginning in a couple of weeks

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OMG. I loove ESP Billy. Wholy crap he is SO cool, what the hell are you guys talking about? i wanna hug him!! And thanks to YOU guys, he is going away in 15 days! You guys suck. I love ESP Billy, and i seriously don't want him to go!!

Posted by: someon cool on September 2, 2006 10:47 PM

omg shut up anon you dork, and jake dobson, go eat poo. Shara, you piece of ass, shut up! ESP Billy actually tought me something, and i thank him for that. If he was to read this, i wish him the best of luck in all his dreams. And i will miss him dearly. I LOVE YOU ESP BILLY!!!!!

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