Facebook Inc (FB) Stock Soars To New Highs As Analysts Prepare For Earnings

Facebook Inc (FB) Stock Soars To New Highs As Analysts Prepare For Earnings

Written by: Andrew Waber, Market Insights and Media Relations Manager

“Nanigans, maker of advertising automation software, said in its first-quarter Global Facebook Advertising Benchmark report that e-commerce advertisers in particular were eating up ad space on Facebook. The firm found that on average, e-commerce advertisers increased their spending on Facebook Inc (FB) ads by an average of 16% year over year, based on “a same-advertiser set of large-scale ecommerce companies.” E-commerce mobile ad spend grew 58% year over year, the firm added.”