There's always the possibility that people will go home, find that business card or brochure and decide to go online to see what else you have to offer. Make a sign up sheet and bring plenty of pens for people to fill out their contact information whether they buy from you or not. Use that to build a relationship with them by sending out online newsletters to promote any new products you make or inform them about an upcoming show you plan on attending. If you have their home address, you can use offline marketing tactics such as sending them postcards with pictures of your products every once in a while. All these little things add up to big results.
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