Here's why it's more important. Adding 4 doors to a Corvette makes it look ridiculous. Adding 4 doors to a pickup truck makes it bigger. And bigger is better, damnit. Especially when you're a soccer mom or middle-aged accountant living in suburbia and you need to be inside of that tiny shaded area of the Venn diagram created at the intersection of "I'm still young and cool", "I can fit the entire family in it to get to the movies" and "I can haul 20 packs of bounty home from Costco." There's no other vehicle that will allow you to accomplish all these things while still being able to lean up against it on a sunny, summer afternoon, pop a beer, and complain that the price of gas is ridiculous and those damn gubmint bureaucrats need to fix shiat, I'll-tell-you-what.