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Brand Republic has highlighted its top marketing events of the year, covering the genius and perils of marketing and social media. Here are the lessons to be learned when it comes to engaging, selling or increasing your visibility on the web.

Some of the best marketing and social media moments of the year came from spur of the moment decisions or short-term windows of opportunity, proving that marketers and social media managers for businesses of any size always need to be ready to act.

This week's launch of Microsoft's Socl app does little to help the crowded social scene. Just how many social media icons constitute too many for a site designer or visitor to stomach?

Sites are starting to look a little crowded with Microsoft's Socl icon joining the likes of Facebook, Twitter, FourSquare, Pinterest and others demanding space next to posts or on stores, at the top of sites and on advertisements or campaigns.

Parsing social media data for possible sales leads is a lot like any other kind of lead generation. It takes plenty of hard work with sporadic results that don't scale.

But startup LeadSift has built a system it claims makes it easier to find possible customers amid the social media noise. Now it has debuted a lightweight version of its product for small- and medium-sized businesses (SMBs).

Social media was once considered a free medium where brands could organically build their networks of fans and followers. But it has become a competitive marketplace where sponsored content reigns supreme. Will it pay off?

In the world of social media management, there's never a dull moment. Algorithms change, new platforms arrive and there is always new functionality to figure out. Such is the case with a new feature Facebook is rolling out, but hasn't provided any information about. I'm talking about Facebook page ratings.

Net Promoter Scores are a simple way to assess customer loyalty. But the technology world is becoming more complex, and so are options for gaining customer insight.

The NPS isn't perfect, but many argue that it still has value. In fact, a recent 2013 NPS benchmark report from the Temkin Group is now in its second year, so it's not as if the NPS is going out of fashion.

Social media isn't a one-size-fits-all proposition, and US companies are leading the way in the use of social campaigns. Those are two of the key findings in a new report from the Useful Social Media (USM) group.

Topsy is one of the few companies that has access to every tweet generated since 2006 and has the proven ability to analyze them all, both historically and in (near) real time, as they come in. While some see Topsy’s services primarily in the social realm, it’s also important to recognize its big data and analytical capabilities.

BlackBerry has introduced an updated version of its messaging app that makes the service a social network — but Android and iOS users will have to wait for the new features.

Owners of BlackBerry 10 and Blackberry 7 devices can use BlackBerry Messenger Service (BBM) to join in social media chat across channels and interact with people, brands, celebrities and communities. In the near future, the feature will also be extended to Android and iPhone users.

With massive user growth of BBM, is this a threat to the likes of Facebook or will others just mimic it as we move to a more mobile social landscape?

Social media and mobile applications reportedly have an outsize influence on shopping behavior — and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution. Marrying online and offline experiences maybe the key, according to reports from Adly and Cisco.

Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine.

The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming experiences, expensive in-game-content demands and issues with the TV and entertainment features. But Microsoft is handling the complaints well and trying to minimize disruption for users.

Enterprise social collaboration is now mainstream, with a majority of employees in a third of all corporations using such solutions. That’s one of the findings in a soon-to-be-released white paper from Jive Software, an enterprise social collaboration vendor.

CMSWire.com got an early look at the paper, Enterprise Social Collaboration Solutions Hit the Mainstream — and we're sharing the highlights with you.

Adobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with CMSWire.com, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

A company called KiteDesk has launched a browser plugin that can pull in contact data from sources like Salesforce, LinkedIn and email and mash them up to find leads and build relationships.

An Eloqua social selling guide estimated 75 percent of B2B buyers think social media influences purchases. If so, then the more social media contacts in a company's customer relationship management (CRM) systems the better. That's where KiteDesk comes in.

Google has brought the concept of advice videos to its Hangouts service with a new service called, appropriately called Helpouts. Users can access free and paid advice through live video chat sessions, which can be recorded, scheduled and, of course, shared on Google+.

It's a new way of responding to that often heard response to difficult questions — Google It!

Twitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

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The Future of SEO is Not SEOview commentsSearch engine optimization, as all traditional definitions describe it, is going to become obsolete. And the change has already begun.The Internet has always been a landgrab. It started with domain...