Engagement ads can help make your Facebook Page look super popular to anyone who is checking out your business.
Facebook will only show this type of ad to the people who are most likely to engage with your post — reacting, commenting, or sharing.

Sure, getting thousands of comments and reactions is ultimately just vanity — but people want to be part of the in-crowd. Facebook Pages with zero fan interaction always looks a bit suspect. If your business is so great, where are all your customers?

4. Remarketing

Facebook remarketing lets you reach people who have already interacted with or checked out your brand in some way. Maybe they visited your website (or a specific page on it), took some sort of action in your app or game, or gave you their email address or phone number.
Facebook tags these people with cookie. Your remarketing ads will show to those people as they go through their Facebook News Feed so they will remember you and perhaps convert on one of your hard offers.
People who are familiar with your brand are 2x more likely to convert and 3x more likely to engage. Ridiculously powerful stuff!

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Challenge yourself - Richard Branson says his biggest motivation is to keep challenging himself. He treats life like one long university education, where he can learn more every day. You can too!

Do work you care about - There’s no doubt that running a business take a lot of time. Steve Jobs noted that the only way to be satisfied in your life is to do work that you truly believe in.

Take the risk - We never know the outcome of our efforts unless we actually do it. Jeff Bezos said it helped to know that he wouldn’t regret failure, but he would regret not trying.

Believe in yourself - As Henry Ford famously said, “Whether you think you can, or think you can’t, you’re right.” Believe that you can succeed, and you’ll find ways through different obstacles. If you don’t, you’ll just find excuses.

Have a vision - The founder and CEO of Tumblr, David Karp, notes that an entrepreneur is someone who has a vision for something and a desire to create it. Keep your vision clear at all times.

Find good people - Who you’re with is who you become. Reid Hoffman, co-founder of LinkedIn, noted that the fastest way to change yourself is to hang out with people who are already the way you want to be.

Face your fears - Overcoming fear isn’t easy, but it must be done. Arianna Huffington once said that she found fearlessness was like a muscle -- the more she exercised it, the stronger it became.

Take action - The world is full of great ideas, but success only comes through action. Walt Disney once said that the easiest way to get started is to quit talking and start doing. That’s true for your success as well.