Co-founder and CEO Freddie Pikovsky said the company, which recently raised $500,000 of funding, will selectively make the web app available for the next two or three months. The time will give Off Track Planet a chance to refine the product and start to cultivate what Pikovsky calls “super users.”

The company’s ultimate vision is to create a digital, modern-day version of Lonely Planet, the popular travel guide that has served previous generations of wanderers. Off Track Planet allows users to leverage existing social media tools like Twitter, Facebook and blogs to create and share digital scrapbooks of their travels.

Off Track Planet then curates the best content, photos and recommendations, which allows other users to create guides based on categories like adventures, food and art and design.

Finding super users is critical to establishing Off Track Planet as a trusted brand, Pikovsky said. He wants to engage travel bloggers, foodies and photographers. The company ultimately hopes to monetize its product by connecting travelers with vendors like airlines and boutique hotels.

“Off Track Planet wants to create the most beautiful, dynamic and intelligent travel guide in the world,” Pikovsky said.

“We can potentially have a community of people putting in all this great content of all the things that they’ve done, and Off Track Planet as an authoritative brand can crowd source that and add our touch to it.”

Pikovsky, whose parents are Ukrainian immigrants, spent most of his life in Los Angeles and Brooklyn. He came to Cincinnati in 2012 after entering The Brandery, the Over-the-Rhine consumer marketing and branding accelerator. He’s found Cincinnati to be a perfect fit for the growing company, which currently has six full-time employees.

Off Track Planet’s investors include CincyTech, the Downtown public-private seed-stage investor, which announced a $250,000 investment in August.

“I like the situation here. In New York, there’s a lot of opportunity out there, but for every investor there are five more startups,” Pikovsky said. “I appreciate how connected we are to the scene here.”