Media Techniques in Advertising

Here are websites about understanding and applying the media techniques used in modern advertising. There are archives of ads, lesson plan ideas, interactive features, and articles about how advertising works. Included is an eThemes resource on propaganda that addresses some of the same techniques.

Grades

6,

7,

8,

9

Links

Search or browse this collection of historical advertisments. There are over 9,000 images with additional information about the history of advertising in America. Includes a timeline. NOTE: This collection includes historical materials that may contain negative stereotypes.

Search or browse this collection of over 7,000 advertisements from U.S. and Canadian newspapers and magazines. Includes a timeline. NOTE: This collection includes historical materials that may contain negative stereotypes.

This site explores media literacy for kids with many interactive features. Topics covered includ advertising tricks, what goes on behind the scenes in the entertainment industry, and how to shop smarter.

This is a Frontline report on how media corporations target teenagers broken down by theme. You can read about these themes, and also interviews with media executives, market researchers, cultural critics, and teenagers. You can also view the entire program online in segments. NOTE: This site has a discussion forum.

This is a Frontline report on advertisements and brand marketing. You can read interviews with media executives, market researchers, and cultural critics. You can also view the entire program online in segments. There is also a teachers' guide. NOTE: This site has a discussion forum.

These websites are about propaganda. How is propaganda used to influence political opinion? How is advertising like propaganda? Here you can find articles and lesson plans, sites about the persuasive techniques used in propaganda, examples of real life propaganda, and information on critical thinking skills.