Stop Attracting Jobs and Start Creating a Business Plan

No job you apply for is ever going to be as good as the one you can create. For years, I was a part of other people’s dreams, building other people’s business — until I realized I was worth more. Today, I’m going to encourage you to stop trying to attract jobs and get you to instead begin creating a business plan. That way, you can find the perfect success for you. Let’s get started, yes?

Creating a Business Plan to Achieve Your Dreams

In most people’s minds, work means getting a “job.” The thing is, I get comments from people all the time who complain about their jobs, or really just frickin’ hate their job. Other times, they’re looking for a better one, or they’re looking for a job that actually allows them to use the skills and passions they want to use, etc.

It’s like, “I’m sorry, did you confuse me for a recruiter?” I’m not the guy to give advice on how to find a better job. I’m the guy that’s gonna tell you to stop trying to earn a living!

Stop Settling

If you keep trying to earn a living, that’s exactly what you’re going to get! You’ll earn a minimum standard and you’ll never get rich. You’ll never get wealthy.

What are you waiting for? To “attract your dream job?” That’s so…90’s and 2000’s, folks. Get with it! Don’t “attract” your dream job…frickin’ create it!!! Why not instead of spending all your time looking, you start creating a business plan? Jeez!

Look, in a climate where you could get yourself into some trouble for telling things like it is, some of this stuff may hit close to home, and that’s okay. I’m not here to judge or belittle anyone, especially when this stuff is so common, where lots of folks are just scraping by to “earn a living.” However, you’re reading this because you want more, because you’ve got something in you that wants to play bigger.

So play big, and it doesn’t frickin’ matter what it is you do. If you’re a trainer, train! For goodness sake, you don’t need a job for that! You need to have your own business. Your own business could be a contractor for a company if you want, but if you’re a trainer, you don’t need to work for somebody else.

Creating Your Dream Job

How do you know what to train and what your message is? It’s simple. You just need to ask keep two things in mind:

How can you best help people and solve problems? Come from what they want and what you could help them with.

Wants versus needs. Does everyone need disaster preparedness? Yes, for sure. Do they want it? No. Nobody cares until something happens. If you want to make money once every decade when disaster hits, fine. Other than that, that’s not what they want to be focusing on. Think about what they want, not just what you want them to have.

Get specific on a specific problem that you can help people with now. Stop beating around the bush. Go for something that’s in demand, not just stuff that you know.

Think Bigger

Stop piddling around with petty cash, everybody. Play bigger. Think bigger. Find people with an audience. Get on stages that have 300, 500 or 1,000 people. Get on those stages. How? Put together a program or a talk. Make sure it’s different. Start with having one thing that really helps people.

If you’ve got information, a talk, a seminar, a workshop or just a methodology that can help somebody, put it out there in an organized format. Get in front of a lot of people, teach what you need to teach, tell what you’ve got, and then have them get a hold of you.

How do you think I would feel if I walked into a room where there were five or six participants? Not so great. I’d still do the same event, but I’d think to myself, “What the hell is wrong here? I don’t want five. I want 500. Actually, I don’t want 500. I want 5,000.”

You don’t have to wait to get to that point, either. Whatever you got going now, you should be able to do one thing to double your clients in one week. Get on media. Get in a magazine. Write a frickin’ article. Do something that exposes you.

Comments

You know something Harv? You are absolutely right. We should not create a job, we should create a business. I learned that the hard way. I actually created a job for myself, thinking I need the job to help me fund my business. So I did just that. I created a program, got it sponsored by a non-profit and got it funded for almost 3/4 of million dollars and landed the job. Great right? Nope! I still had to answer to someone, I still had my decisions over ridden and worse of all, did not have control of the budget, I created. See thats’ a job and 18 months later, I was out of that job I created. When that happened, I knew exactly what my mistake was. I was not fulfilling my own dream, I was really fueling someone else’s dream. I should have continued the struggle and packaged, marketed and licensed my program out myself, but I thought I couldn’t do it. I thought I needed to rely on someone or something else. Not that we should do things alone, but we should create our own team, not attach our own dream to someone else’s dream team.

So now I get offers again, to run someone else’s dream machine. Some of them are quite tempting. I’m no spring chicken, sometimes I think I am kidding myself to think I can create my own enterprise. I’ll be old, poor and eating cat food trying to make it happen so I should just take a job, get the paycheck and be done. Yet, I still say no when the offers come up. It’s not like I’m living that dream life but I just don’t ever want to be in that position of using my talents to fuel someone else’s dream again.

So now I am out there, no job cushion, no net. Just me and some good family members trying to hold me down. I think it’s time for a plan.

PS: What’s the problem I solve? I find a lot of educators leading classrooms and schools want personal/professional development. They may know the science of teaching but not the art of teaching. I find many schools do not understand the value of a creative, respectful and innovative organizational culture. . Frustration and ineffective schools and teaching is high. I can help them with that. What is one thing I can do to get more clients next week? Not sure, maybe create a survey, and get some feedback to find a specific problem(s) educators would like to focus on then write about it and develop an e-course on it? I’mt just thinking here.

Harv, you are right on point and your message hit me square between the eyes! I started down this entrepreneurial path again, only to lose confidence and second guess what I had to offer half way down the road and got right back into survival mode and it’s miserable!

The Major problem that I am solving for people is to help them to become more self-aware of their potential and gifts and to go after there dreams, and not just a job also! I will focus on building their self-confidence and self-image, which in turn will give them the courage to “take action now!”

One action that I will take is to create a program & webinar and put it out there on media, and stop 2nd guessing, I can do it!

Yes! I will start to create a new business plan today and work on daily until it’s finish; then, implement the plan without fear, regardless of the naysayers around me!

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