Seminal New York streetwear label SSUR is known for its dark aesthetic and use of subversive graphics, inspired by everything from politics and social issues to pop culture and conspiracy theories. Founded by Ruslan Karablin — also a recognized artist — the brand was one the pioneers of translating art from canvas to cloth, building in the process an iconographic portfolio steeped in witty, often offbeat humor. More recently, SSUR has been lauded and embraced by high-profile celebrities and streetwear fans alike — with A$AP Rocky one of its more outspoken endorsers — and its energy and authenticity has drawn legions of fans worldwide. The label presents another iconic collection of streetwear basics for Fall/Winter 2012, garments emblazoned with graphics and prints destined to become modern classics.

Included among them are “Channel Zero,” “Redrum” and “Crooklyn” pieces in the form of hoodies, crewnecks, tees and headwear, a selection which is available now at our online store.