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Friday, June 19, 2015

Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 byKanye West and adidas Originals ignited a global sensation with an unprecedented public live-streamand the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzyof anticipation.

Now, West and adidas release the second sneaker developed in their close collaboration: the YEEZYBOOST 350. Launching globally on June 27, the trainer features an upper composed entirely ofadidas’ Primeknit: a breakthrough material developed using the latest digital engineering methods to fitlike a second skin. Leveraging adidas BOOST™’s highly responsive properties, the shoe boasts theultimate in comfort and performance, ensuring that the wearer’s every step is hyper-charged with anendless supply of light, fast energy.

The YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to West’s ambition ofcreating a clean, modern, effortless template for footwear and apparel. By fusing adidas’ unparalleledengineering with a timeless aesthetic, the YEEZY BOOST 350 presents a fearless step into the futureof style

Release Date and Availability in Philippines.

The YEEZY BOOST 350 will be available on adidas.com/KANYE and will drop exclusively at the adidas x Sole Academy Pop-Up Store in BGC on June27. It will also be accessible through the adidas Confirmed app in New York, LosAngeles and Chicago, a first-of-its-kind sneaker reservation mobile application. The updated app -available in the Apple app store and Google Play- allows consumers to sign-up, reserve, and pick-uptheir sneakers all through smart phones. The launch will be set to a staggered schedule, unlockingreservation capabilities from East to West.