The notion of creativity has been subjected to rigorous critique in the postmodern era but the act of making – the business of negotiating the idiosyncracies of the artist's chosen medium – still remains central. In the digital age, however, the media of mundane labour and creative expression are often the same, so is it time for artists to reconceive the act of making and the making of the act?

'Whether the act of making is treated with reverence, humour or disdain it looms on the horizon of a practice as one of its principle concerns, complicating the distance between the artist and art.'