First Edition Design Publishing is the world’s largest eBook and POD (Print On Demand) book distributor. Ranked first in the industry, First Edition Design Publishing converts and formats manuscripts for every type of platform (e-reader). They submit Fiction, Non-Fiction, Academic and Children’s Books to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, and over 100,000 additional on-line locations including retailers, libraries, schools, colleges and universities. The company’s POD division creates printed books and makes them available worldwide through their distribution network. First Edition Design Publishing is a licensed and approved Aggregator and holds licenses with Apple and Microsoft.

Dedicated devices for reading e-books have been a hot category for the past half-dozen years, but the shrinking sizes and falling prices of full-featured tablet computers are raising questions about the fate of reading-only gadgets like Amazon.com Inc.’s original Kindle and Barnes & Noble Inc.’s first Nooks.

shipments at 19.9 million units, down 28% from 27.7 million units in 2011. By contrast, IDC’s 2012 tablet forecast is 122.3 million units.

Specialized devices for reading e-books have been hot sellers for five years – but one market-research company forecasts a significant decline in 2014. The WSJ’s Greg Bensinger explains why the introduction of lighter tablets may spell the end of the e-reader era.

IHS iSuppli comes up with different totals, but it sees a similar trend. It estimates that shipments of dedicated e-readers peaked in 2011 and predicts that 2012 shipments slid to 14.9 million units, down 36% from a year earlier. By 2015, it expects unit sales of dedicated e-readers to be just 7.8 million.

One problem is that some users who bought e-readers see no particular urgency to buy another. Julie Curtis, a substance-abuse counselor in Stow, Ohio, says she is devoted to her two-year-old Kindle. “It works fine, I really have no reason to get a new one,” she says. “If I did ever want to upgrade, it would probably be to a tablet, like the Kindle Fire,” she adds.

E-readers seemed revolutionary when they came into vogue in 2007. They allowed users to store and read hundreds of books on a device that was lighter than many hardcovers and took up much less space. In addition, digital books cost less to buy.

What is the future for Sony’s eReader released in 2012?

In the intervening years, e-reader designs improved. The devices looked sleeker, they were easier to read, they weighed less, their pages turned faster, and they held more books. Wireless capability allowed users to download novels, magazines and newspapers wherever they were, whenever they wanted, and now the devices allow for reading in the dark.

From humble beginnings to a bookselling behemoth, Barnes & Noble has seen ups and downs over the decades as it tried to straddle the world of paper books and e-books.

“The real innovation in e-readers has been giving consumers a convenient way to buy books, wirelessly, without even having to use their computers,” says Sarah Rotman Epps, a Forrester Research analyst. “Giving consumers a digital storefront right in their hands, that’s what really made e-readers a phenomenon.”

But tastes and technology have moved on. People haven’t stopped reading. They are just increasingly likely to read e-books on tablets rather than e-readers, according to a recent Pew Research Center report. The polling firm found that 23% of Americans said they had read e-books in 2012, compared with 16% in 2011.

And ever cheaper tablet computers can be used not just as sophisticated readers but also as Web browsers, game consoles and cameras. “For most consumers, a multi-use tablet is a better fit, particularly at the price points at which tablets can now be had,” says Tom Mainelli, IDC’s tablet research director. “E-readers will eventually become a niche product.”

The trend away from dedicated e-readers stems, in part, from their more-limited capabilities, which often include monochrome screens and rudimentary Web surfing. Tablet computers, such as Apple Inc.’s iPad, Amazon’s Kindle Fire and other devices using Google Inc.’s Android operating system, have color displays, full Web browsing.

The price gap for many tablets has also narrowed, making them even more attractive to consumers. Google, for instance, sells a version of its Nexus 7 tablet for just $199, and Amazon now offers a $159 model of its Fire device, which is $20 less than the most expensive Kindle e-reader and $40 more than the priciest Nook. And the arrival of the iPad Mini recently brought the entry price of Apple tablets to $329, down from $499 at the original iPad size.

Not that all tablets are being embraced by consumers. Some data have shown a slow start to such devices powered by Microsoft Corp.’s new Windows 8 software.

Sales of Windows notebooks and tablets fell 13% in the Oct. 21 to Dec. 8 time period, compared with the same stretch in 2011, according to NPD Group. The market-research firm says the Windows 8 tablet sales it measured were immaterial. (It hasn’t tracked sales of Microsoft’s new Surface tablet.)

On Thursday, Barnes & Noble said that revenue at its Nook segment—which includes both tablets and e-readers, as well as digital content and accessories—fell 13% from a year earlier to $311 million for the nine-week holiday period ended Dec. 29. The company doesn’t detail sales for specific devices.

A Barnes & Noble spokeswoman didn’t immediately respond to a request for comment. An Amazon spokeswoman declined to comment.

Despite the trends, dedicated e-readers have some selling points. They tend to be lighter than most tablets, and a different style of display improves their battery life. Barnes & Noble says the low-end Simple Touch version of its Nook line can operate up to two months on a battery charge, compared with around 10 hours of reading on its Nook HD tablet.

There have also been major improvements in e-readers, including touch-screen technology and self-lighting screens. “E-readers are dramatically better today than they were even two years ago,” says Avi Greengart, an analyst at Current Analysis.

Moreover, e-reader prices have fallen sharply, with Kindles starting as low as $69 for a model that comes with ads.

First Edition Design Publishing is the world’s largest eBook and POD (Print On Demand) book distributor. Ranked first in the industry, First Edition Design Publishing converts and formats manuscripts for every type of platform (e-reader). They submit Fiction, Non-Fiction, Academic and Children’s Books to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, and over 100,000 additional on-line locations including retailers, libraries, schools, colleges and universities. The company’s POD division creates printed books and makes them available worldwide through their distribution network. First Edition Design Publishing is a licensed and approved Aggregator and holds licenses with Apple and Microsoft.

Lovers of ink and paper, take heart. Reports of the death of the printed book may be exaggerated

A 2012 survey revealed that just 16% of Americans have actually purchased an e-book.

Ever since Amazon introduced its popular Kindle e-reader five years ago, pundits have assumed that the future of book publishing is digital. Opinions about the speed of the shift from page to screen have varied. But the consensus has been that digitization, having had its way with music and photographs and maps, would in due course have its way with books as well. By 2015, one media maven predicted a few years back, traditional books would be gone.

Half a decade into the e-book revolution, though, the prognosis for traditional books is suddenly looking brighter. Hardcover books are displaying surprising resiliency. The growth in e-book sales is slowing markedly. And purchases of e-readers are actually shrinking, as consumers opt instead for multipurpose tablets. It may be that e-books, rather than replacing printed books, will ultimately serve a role more like that of audio books—a complement to traditional reading, not a substitute.

How attached are Americans to old-fashioned books? Just look at the results of a Pew Research Center survey released last month. The report showed that the percentage of adults who have read an e-book rose modestly over the past year, from 16% to 23%. But it also revealed that fully 89% of regular book readers said that they had read at least one printed book during the preceding 12 months. Only 30% reported reading even a single e-book in the past year.

What’s more, the Association of American Publishers reported that the annual growth rate for e-book sales fell abruptly during 2012, to about 34%. That’s still a healthy clip, but it is a sharp decline from the triple-digit growth rates of the preceding four years.

The initial e-book explosion is starting to look like an aberration. The technology’s early adopters, a small but enthusiastic bunch, made the move to e-books quickly and in a concentrated period. Further converts will be harder to come by. A 2012 survey by Bowker Market Research revealed that just 16% of Americans have actually purchased an e-book and that a whopping 59% say they have “no interest” in buying one.

Meanwhile, the shift from e-readers to tablets may also be dampening e-book purchases. Sales of e-readers plunged 36% in 2012, according to estimates from IHS iSuppli, while tablet sales exploded. When forced to compete with the easy pleasures of games, videos and Facebook on devices like the iPad and the Kindle Fire, e-books lose a lot of their allure. The fact that an e-book can’t be sold or given away after it’s read also reduces the perceived value of the product.

Beyond the practical reasons for the decline in e-book growth, something deeper may be going on. We may have misjudged the nature of the electronic book.

From the start, e-book purchases have skewed disproportionately toward fiction, with novels representing close to two-thirds of sales. Digital best-seller lists are dominated in particular by genre novels, like thrillers and romances. Screen reading seems particularly well-suited to the kind of light entertainments that have traditionally been sold in supermarkets and airports as mass-market paperbacks.

These are, by design, the most disposable of books. We read them quickly and have no desire to hang onto them after we’ve turned the last page. We may even be a little embarrassed to be seen reading them, which makes anonymous digital versions all the more appealing. The “Fifty Shades of Grey” phenomenon probably wouldn’t have happened if e-books didn’t exist.

Readers of weightier fare, including literary fiction and narrative nonfiction, have been less inclined to go digital. They seem to prefer the heft and durability, the tactile pleasures, of what we still call “real books”—the kind you can set on a shelf.

E-books, in other words, may turn out to be just another format—an even lighter-weight, more disposable paperback. That would fit with the discovery that once people start buying digital books, they don’t necessarily stop buying printed ones. In fact, according to Pew, nearly 90% of e-book readers continue to read physical volumes. The two forms seem to serve different purposes.

Having survived 500 years of technological upheaval, Gutenberg’s invention may withstand the digital onslaught as well. There’s something about a crisply printed, tightly bound book that we don’t seem eager to let go of.

Source: WSJ.com By Nicholas Carr

—Mr. Carr is the author of “The Shallows: What the Internet Is Doing to Our Brains.”

About First Edition Design Publishing:

First Edition Design Publishing is the world’s largest eBook and POD (Print On Demand) book distributor. Ranked first in the industry, First Edition Design Publishing converts and formats manuscripts for every type of platform (e-reader). They submit Fiction, Non-Fiction, Academic and Children’s Books to Amazon, Apple, Barnes and Noble, Sony, Google, Kobo, Diesel, 3M, Ingram, Baker and Taylor, Nielsen, EBSCO, and over 100,000 additional on-line locations including retailers, libraries, schools, colleges and universities. The company’s POD division creates printed books and makes them available worldwide through their distribution network. First Edition Design Publishing is a licensed and approved Aggregator and holds licenses with Apple and Microsoft.