08 February 2018

Last week, I talked about the difference between gaudy and bold. Stacy Shield provides two examples of going bold in poster design. Click to enlarge!

Red, black, and white. Talk about a striking choice of colours. The limited colour palette gives this poster an almost “duotone” look:

It wouldn’t look out of place at a White Stripes concert:

Another poster from Stacy again showcases her strong sense of colour.

Stacy’s posters are not based on the same template, but are recognizably by the same person. It shows that you can develop a distinctive personal style in creating posters.

The colours are so strong and vibrant that they leap out at you. But they are selected carefully. There are not many colours; just three carefully chosen ones. They don’t look like an“all over the place” clash that can make a poster look gaudy.

I would like to see that same discipline that is brought to the colour choices also brought to the content. These posters feature a lot of text and small graphics. The posters would be even stronger if they had fewer words and bigger images.

Stacy has two tricks that almost hide the amount of text, though.

She interspersed the text with lots of small graphics throughout the poster, so the impression of “big intimidating text blocks” is reduced.

She changes the colours and size of the text, particularly in the spider poster. For example, the title has two colours and three font sizes. In the second column, “Explaining the” is smaller than “Motion of the Spider.” The words become a graphic element instead of a purely textual element.

The posters are well structured to make it clear what order they are read in. The first poster has strong bands of colour, with white diving lines, that make it clear to read across in rows. The second poster is not as clear cut, because it switches from reading across (“Background”) to reading down (“Methodology & Testing”).

You would be hard pressed to walk by either of these in a conference hall and not notice these posters. They command that you take a second look, which is critical in a conference setting. I’m still not entirely convinced I that would read the whole thing if the presenter wasn’t there, though.