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Born and bred in the UK, King of Shaves was created in 1993 by Will King when he invented the world’s first shaving oil to ease the pain and irritation he suffered when shaving. Twenty years on, King of Shaves is the UK’s leading shaving and skincare challenger brand, offering a wide range of award winning shaving gels, serums and oils and skincare products for men and the Queen Of… Collection for Women.

In 2008 King of Shaves launched the first British designed System Razor in 100 years called the Azor. Designed and made in the UK, the unique flexible hinges gently, yet progressively, hold the long-lasting Endurium coated blades against the skin without any undue pressure, giving a very comfortable, close, smooth shave at a fair price.