We are the Hoofcare People

Our Values

Since 1892, Mustad has made products for Hoofcare People by Hoofcare People. We welcome you to this unique global community that continues to move the industry forward.
The following values are our day-to-day guidance to deliver the best products and services.

Passion

WE LIVE & BREATHE HOOFCARE
We are passionate about Hoofcare with a mission to elevate the role and awareness of the discipline. Our passion manifests itself through not only our products and people but our knowledge sharing and involvement with the greater horse community.

Innovation

WE ARE ALWAYS AHEAD
Our continuous improvement allows us to develop innovative segmented, progressive product and solutions.
This thought-driven approach keeps us continuously ahead of the industry with product technologies, unique customer services and hoofcare utilities.

Commitment

WE ARE APPROACHABLE EXPERTS
Customers have long respected the people behind the Mustad Brand. Our unique, friendly, caring approach sets us apart. The best Hoofcare products can only come from committed Hoofcare people.
We are dedicated to building mutually beneficial long-term relationships and improving the quality of the entire Hoofcare value-chain and experience.

Collaboration

FOR HOOFCARE PEOPLE; BY HOOFCARE PEOPLE
By working closely with Farriers and other industry experts we are able to have an unparalleled understanding of not only our customers but hoof needs. Mustad helps Farriers nurture and strengthen their business through efficient products and services developed for Farriers themselves as well as horses and horse owners.