It looks like Amazon Fire TV wasn’t the only product Amazon had up their sleeves. The newly announced Amazon Dash is a tiny WiFi-connected accessory that was built for a very specific purpose: help get more people using AmazonFresh, Amazon’s same-day grocery delivery service.

Amazon Dash accomplishes this by helping users keep track of the groceries they need, as soon as they’re depleted. This can be done by either speaking the needed item into the Dash, or by using the built in laser scanner to scan the barcodes on empty products. Dash syncs up with AmazonFresh accounts which can then be accessed via the Android app, or on a computer via the preferred web browser.

Because not everyone has time to run to the grocery store every day for single items, it’s easy to see how this could be extremely helpful for stay at home moms/Steve Albrights with a small army of children. The best part? It’s Amazon Dash is completely free during its initial trial period, but only by invite (sign up here).

Currently AmazonFresh is only available in small parts of California and Washington, but expect the service to hit more markets in the future. Amazon’s instructions on setting up Dash can be found below.

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