The couple have just launched their his-and-hers fragrance, Intimately Beckham [...] Brand Beckham continues to grow momentum in the U.S. with the launch of his-and-hers fragrances - Intimately Beckham, which was a huge success in the UK when it was launched last year. The scents, already available in the UK, were introduced last week in Beverly Hills, will be available at department stores next month and at pharmacies in January.

"Why is this different from any other celebrity fragrance? The fact that (I) have spent a lot of time checking all the details," Victoria Beckham told Women's Wear Daily.

"We are not just saying, 'We are celebrities, put our name on it.' I love to be involved with the whole process."

Industry sources estimate the Beckham fragrance franchise, which also includes Instinct by David Beckham, will generate $US100 million in worldwide sales this year and twice that next year, according to Women's Wear Daily.

Victoria Beckham, who describes herself as "a working mum," is also continueing development on her signature line of clothing and sunglasses.

The scents, which sell for up to £27.50 and were introduced last week in Beverly Hills, will be available at department stores across the U.S. next month.

August 8th Press press writing about the new launch of Intimately Beckham :

Coty Beauty will be counting this fall on its stable of celebrity fragrances to cause a stir. The Beckhams after Intimately Beckham will launch Intimately Beckham Night for Men and Women, reportedly its sexiest offering to date. The women’s scent features top notes of tangerine, bergamot and cinnamon, a white floral heart of lily, tuberose and orange blossom and a base of sandalwood, patchouli, vanilla, tonka bean and myrrh. The duo launches in September and comes complete with a full range of ancillary products, and is priced £26 for 50ml edt

A Victoria quote about this new product; from her interview with the magazine Glamour UK (june 2007 issue) :

"We've got a new perfume coming out, Intimately Night, for which the pre-orders are double what they were for Intimately Beckham. My new bottle is gorgeous - purple and gold.

Advert Picture :

HQ :

Products Pictures :

Perfume;

Body-Bath & Shower Cream; (Price: £ 12.50)

Press :

Heat Magazine :

Lucky Magazine :

People Magazine :

The Mail On Sunday : (september 9th 2007 issue, HQ Scan)

You : (september 9th 2007 issue) (HQ Scans of cover & long article including an interview of the couple from the launch day done in the Bel-Air hotel)

Events :

August 2nd, 2007; The Beckhams at the launch of their new perfume "Intimately Night" in hotel Bel-Air in Los Angeles :