This feature is only available for pages and not personal Timelines. I’m sure it is just as easy to do as it was previously, I simply disagree with the change. Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For some reason though, within this past month, that has changed.

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PWB MARKETING BLOG

SEPTEMBER 29, 2011

[Personalization] 11 Twitter Tips for Building Business Relationships

Make the tweet personal. Just like in real life, it takes time to get to know a person. More and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement. Think about the unwritten rules of a dinner party. Use their name.

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NOVEMBER 17, 2014
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PWB MARKETING BLOG[Personalization] Marketing Failure Should Not be a Dirty Word

Offer a free demo over the phone or free in person consultation. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The truth is, people don’t care about your company, they care about themselves. If you want results, first stop talking so much about yourself. Second, develop a content marketing strategy.

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PWB MARKETING BLOG

AUGUST 1, 2011

[Personalization] What Are Your First Impressions Of Google+ As A B2B Marketer?

For now, we’ve been dabbling with the network from a personal use. It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. To put that number in perspective, it took Twitter and Facebook nearly three years to reach 20 million users. We’ll have to see.

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PWB MARKETING BLOG

AUGUST 5, 2011

[Personalization] Top Trends In Digital Marketing [Graphs]

It’s a great way for businesses to create a more personal interaction with their customers. Top Trends In Digital Marketing. With so many marketing channels available today, it can be challenging to understand the benefits, downsides, and quirks of them all. It seems like every month there is a new trend – what’s hot today is not tomorrow. Then choose the right medium. Paid Search. Social.

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PWB MARKETING BLOG

NOVEMBER 28, 2011

[Personalization] 5 Tips to Manage Your Social Media Efforts

You might consider that LinkedIn might include information specifically business news, Twitter might offer up specials or tight calls-to-action, Facebook might direct your customers to your blog posts, industry information, trends and statistics, and your blog might have a more personalized message. While at the Search Marketing Workshop the other day, I was asked by an attendee “How do you effectively manage your social media outlets?” ” The individual lamented over feeling overwhelmed, not knowing how to make best use of their time and energies. Yes, time is money.

[Personalization] Professional and Personal Social Media Identities, Should They be Separate?

Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. They have “professional” identities as well as “personal” ones on several of the social networking sites, especially Facebook. Typically their personal accounts include close friends and family, while their professional identities include clients and business acquaintances.
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What I discovered though is that as part of the process, you are “encouraged” to edit your Google+ page.For my personal reference, that is why I had one of our art directors create a new Social Media branding Infographic. A week ago when I logged in to a clients YouTube channel to upload some video, I noticed a prompt that made me grown. I was notified that the channel layout was about to change. Again. “Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. What does this mean to me? One word of caution.
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Your personal opinions are just that – yours and personal. Recent social media traffic has me feeling like some basic reminders are in order for companies who are using these channels. Be your brand. Not something you saw on TMZ. Don’t #1: Trendy Stuff. By the time you became aware of the Harlem Shake, it was already passé. That’s really swell that your CFO wanted to wear a gorilla suit. But you look like the most interesting thing you could find to say was to copy someone. Be your brand. Not something you saw on TMZ. Don’t #2: Commenting Excessively on Social Topics.
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Allowing your employees to be a voice for your company encourages innovation, improvement of the employee’s personal growth, business growth and it may even help employees generate new ideas or leads for your business. Allowing your employees to be the company voice in social media marketing campaigns can be powerful for the company and the individual. Many businesses are jumping on the social media bandwagon, utilizing Facebook, LinkedIn, Google+ and Twitter to promote business. Often one of the biggest challenges in creating social media campaigns however is spreading the word.
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The data is in aggregate and is not personally identifiable. Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. Benefits of Facebook Insights For Websites. Distribution on Facebook – the number of times people viewed a Facebook post that had a link to your website. No, not at this point.
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