Someday, you're going to need a Nikon
According to photographer Morton Beebe, he and a writer companion were the first two
men ever to walk on both ends of the Earth. And they did it within the same year! Beebe
took these photographs, with his Nikon cameras. The frosted Major on a floating ice
island near the North Pole. The ship near Cape Hallett, in Antarctica.
It was a challenging assignment for man and camera. Temperatures hovered around
600 below zero. Beebe often lost the tip of his nose, frozen to the metal of the camera.
Cameras were often left outside in the cold,
because heavy layers of frost would form
if they were brought inside. They had
to be operated with gloves, or with stiffened
fingers which often stuck to the camera.
And there was little time for photography:
the arctic day was just three hours long
at that point.
Beebe got the photographs, as you can
see. The Nikon cameras performed fault
lessly As they have on so many other dif
ficult assignments, in the hottest, coldest,
most humid and driest parts of the earth.
That's how rugged, how reliable a Nikon
camera is. That's why it's the near-universal
choice of serious photographers everywhere.
Although we don't recommend using a Nikon in extremely cold temperatures without
special preparation, Beebe did it...with regular off-the-shelf cameras.
It may be a sunny 750 day in your backyard, but someday, somewhere
you too, if you're serious about photography, are going to need a Nikon.
You're going to need one of its many unique capabilities. One of the over 40
incredible Nikkor lenses of the Nikon System. Or maybe, if you get around
like Morton Beebe, you'll need the incomparable precision and reliability
But you will need a Nikon. Maybe tomorrow. Be ready We'll help you get
ready...ask your dealer about the Nikon School of Photography, coming to
your area soon. Write for Folio 19. Nikon Inc., Garden City, N.Y. 11530.
Subsidiary of Ehrenreich Photo-Optical Industries, Inc., EB
(In Canada: Anglophoto Ltd., P.Q .)