Trade Shows

The PPAI Expo in Las Vegas, Nevada recently took place, where 18 members of the Kaye-Smith team traveled to attend. This exciting annual event brings together who’s who in the promotional products industry. In terms of nationwide trade shows in…

Recently, Kaye-Smith sent members of its brand merchandise team to Las Vegas to check out the 2016 PPAI Expo, the largest international promotional products trade show in North America. Thousands of suppliers, distributors, and industry associates were in attendance. We…

Kaye-Smith is now on Pinterest! We’ve been making a few changes to our social media presence, and this is one of the biggest. While we are well known as a marketing execution and supply chain company, not everyone is aware…

While many organizations participate in trade shows and other events throughout the year, they often fail to recognize the total cost of participation. That means they can’t truly know the return on their trade show or event investment. To get…

Like any marketing program, finding success exhibiting at trade shows requires planning and follow-through. Thinking of your trade show plan as a three part strategy can help you develop your plan and ensure effective execution by your team. The three…