More than just rumors… Francois-Henry Bennahmias will be announced as the new Audemars Piguet-CEO soon.

This is just an update for those who follow the development at Audemars Piguet.

I just heard today again that Audemars Piguet would announce his new CEO by end of the year or the latest at the SIHH 2013 in January in Geneva. Francois-Henry Bennahmias shall than be the new CEO. Mr. Bennahmias is today the President & CEO of Audemars Piguet North America and ad interim acting as the CEO of Audemars Piguet worldwide.

To avoid the fact that Audemars Piguet would have had two CEO`s in just one year the brand seems to wait until end of the year. You do of course remember that Philippe C. Merk was fired a couple of months ago…