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Social media marketing in the Netherlands

Social media marketing in the Netherlands

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Statista Dossier on Dutch social media marketing

This dossier presents facts and statistics about social media marketing in the Netherlands. The dossier provides statistics about the social media usage of individuals and companies in the Netherlands, such as Facebook and Snapchat. Moreover, it gives information on social media advertising and social commerce.

Table of contents

1. Market overview

Companies with a website to order, book or reserve in the Netherlands 2012-2016

Company websites with order or booking possibility the Netherlands 2016, by branche

Share of individuals who shop online in the Netherlands 2012-2017

Social media penetration in the Netherlands 2018, by social network

Penetration of alternative social media in the Netherlands 2018, by social network

2. Company usage

Active company usage of social media in the Netherlands 2016, by social network

Number of company social media posts in the Netherlands 2016, by social network

Leading social media linked to on company website in the Netherlands 2016

Company websites with social media buttons in the Netherlands 2017, by social network

Share of marketeers with customer knowledge in the Netherlands 2016, by source

Target audience of brands on Snapchat in the Netherlands 2016, by age group