Museum exhibits have gained an important place in the design world, as the potential to create informative and exciting exhibits has expanded in recent years. No longer mere repositories of objects and artifacts, museums have embraced their role in interpretation and expression of ideas.

Modern museums have discovered the value of themed entertainment techniques applied to educational exhibits. Whether bringing life to ancient history or context to important artifacts, museum exhibit design has entered a new era. The use of immersive environments, audio, lighting, and effects to enhance the educational content of an exhibit is a proven way to stimulate guests, increasing attendance and participation in the museum's offering. Corporate and charitable sponsors also appreciate the impact of themed exhibits, because they are ideally suited to high-profile events and promotions, creating a positive brand image for both the sponsor and the museum.