SEO for eCommerce Websites

WordPress

WordPress has evolved and matured into the best open-source CMS available. We specialize in all things WordPress. From website design and development to eCommerce solutions- we’ve got it covered.

Magento

Magento is the number one eCommerce platform. It provides the scalability, flexibility, and features for the growth of your company. This is the downtown solution for businesses that have unique and custom needs.

Shopify

The only hosted eCommerce platform that we recommend and work with. As a Shopify expert Zen Den can help you design, configure and launch a beautifully designed and custom online store for your business.

SEO for eCommerce

It is estimated that by the year 2017 eCommerce sales in the U.S will reach $440 billion. As annual sales for eCommerce grow year after year so does competition for those dollars. It is not realistic to expect any sales through an eCommerce website without a comprehensive SEO strategy and campaign. Moreover, without an mobile eCommerce SEO strategy it is nearly impossible to reach the $41 billion being spent via a mobile devices and tablets.

Creating an elegant, user-friendly eCommerce website is just the first step in the process. Build it and they will come is no longer applicable. Even if you have the most creatively designed eCommerce site on the Internet, it won’t do you any good if no one can find the products you are selling online. Search Engine Optimization is a complex and methodical process, which is not a one-and-done deal. Without continuous attention very little can be accomplished.

Search Engine Results Page (SERP’s)

The basic goal of SEO is to take advantage of search engine algorithms in order to place your eCommerce website near the top of the SERP’s for strategic keywords. Users rarely scroll past the first two pages of results, so if you want to be visible online, it’s important to take the appropriate steps to get your website friendly with search engines. Zen Den offers monthly SEO campaigns to push your eCommerce website up the search engine rankings and to the first page of results.

Maximizing Search Rankings

We identify relevant keywords based on search volume, website relevancy, and competitive level. These valuable keywords are then used to create targeted written copy based on the unique functional and design elements of each page. But search engines are not just interested in website content. The search bots also crawl through the back-end coding to obtain data for ranking algorithms. To create fully optimized websites, we also integrate SEO content into HTML tags for the title, description, headers, images, and links for each page. Even the most basic website has hundreds of elements that need to be optimized.

Responsive Design

We optimize your store’s design and content so that it displays on a wide range of browsers and devices.

Social Media Integration

We integrate your website with social media to help users engage and share your content and products with a larger network.

3rd Party API Integration

We integrate your store with 3rd party API’s such as UPS, FedEx, Dropshippers, Quicbooks, Salesforce, and more!

Content Management System (CMS)

We develop your store with a content management system that gives you full control over store products and your static pages.