Qatar Mercedes-Benz dealer launches QR code

Doha, May 18, 2011

Nasser Bin Khaled (NBK) Automobiles, the exclusive dealer of Mercedes-Benz in Qatar, has launched the QR (Quick Response) code as part of its enhanced social communications initiatives.

"Mercedes-Benz has recently celebrated 125 years of innovation. This can only translate into the fact that Mercedes-Benz, in addition to being the inventor of the automobile, is truly a pioneer in the automotive technology.

“The introduction of the QR Code serves to add a mind-blowing element to the experience Mercedes-Benz vehicles' owners have had so far,” said Khaled Shaa'aban, general manager of NBK Automobiles.

“At NBK Automobiles, we firmly believe in the power of communications and have therefore built a full-fledged creative and innovative platform to reach out to clients, prospects and fans with the best there is in the world of automobiles,” he added.

A QR code is a specific matrix barcode readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

NBK Automobiles is the first Mercedes-Benz dealership worldwide and the first automotive company in Qatar and the rest of the GCC to implement the sophisticated QR Code communications system, a statement said.

Mobile phone users can simply point their mobiles (or other camera-enabled mobile) at the QR Code they see.

With the right software it will fire up its browser and take the user directly into the Mercedes-Benz Cyber World.