Providers have a moral obligation to create and curate content for patients online, and the absence of clinicians on social media can have catastrophic consequences, says Dr. Farris Timimi, medical director for the Mayo Clinic Social Media Network. So how does social media impact the patient experience, what tools do you use and where is digital health headed in the next 5 or 10 years? Dr. Timimi describes the small-town mentality on Twitter, the value of transparency and how social media is not a substitute for clinical practice. Show notes at bit.ly/hitpodcast51.