HP Gets Personal with the Cult of Graphic Design

Perhaps sick of playing with other people's hands, HP rips a page out of Apple's playbook and tries taking the back door into widespread popularity: by appealing to graphic designers.

Toyrama, created by Arc Worldwide Singapore, is jammed with all the tiresome but stock aspects of an animated world, including theatrical, urban and comical elements, with a Willy Wonka twist: the best animated director to join the Toyrama contest gets to visit Dreamworks.