Serious about beer!

Ay up / Ey up

"Ay/ Ey Up me duck" is a phrase that well used around the East Midlands area and what inspired the name of the brewery as well as our best selling beer but when Ian and Rachel were designed the pump clips Ian was convinced it should be spelt "Ey Up" and Rachel sure it should be "Ay up"

In Derby it seems that most people are in the "Ay Up" camp but head a few few miles East or North and people are adamant that it&#39;s "Ey Up".

Not wanting to upset anyone before they had started they decided to get pump clips with both options on and give the landlords and ladies the choice.

Well it seems that "Ay Up" is the most prefered but if you keep your eyes open you may spot the odd "Ey Up" every now and then!