Monday, July 06, 2009

Keep Helping Salt - Reviews

Salt's Just One Book campaign (see Twitter) to boost its sales so that my wonderful publisher can survive did definitely help! But there's more to be done. This is the latest from Chris Hamilton Emery:

Trade Summary

June's UK trade figures are in from our distributor, Gardners — 47% of our UK trade sales are now with the Waterstone's chain, 21% with Amazon. We had no sales at all in June from Borders. Trade sales for the first six months of this year are still down 4% on 2008, but we are beginning to close that gap. Total trade figures for June were up 21% on the previous June (the summer months are often exceptionally tough for Salt), growth was largely driven through the JustOneBook campaign. But conditions remain extremely difficult in the trade. 8% of turnover was library sales. Independent book shop sales accounted for less than 7% of trade turnover, very disappointing after a big sales push with the indies and three separate promotions.

The Challenge

Our challenge is to grow our trade sales over the coming months to keep the business on track. We need to find better ways at reaching the indies as we're still convinced that they are good partners for Salt's list. Despite the success of the JustOneBook campaign, this month's trade sales will be critical. We could easily eat into the revenues we've raised from sales made direct to our fans. One bad month in the trade can wipe out our campaign.

So.... this is the important bit. Listen closely:

How You Can Help Us

We need to keep Salt in the public eye. Here's how you can help. If you've bought a book from Salt and you enjoyed it please continue to support us by doing two important things (they're both free):

1. Firstly, tell your friends about the Salt title you enjoyed. Recommend it to them. Tell your friends on Twitter what you thought about it. Blog about it, if you like. Pass it on in anyway you can. Spread the word.

2. Secondly, please post a brief review of the book on Amazon to help the author. Amazon reviews do work.

Thank you for all your support. It really does matter.

Very best from me and JenChris

Ok, you know what you need to do. I'm not talking about my book, please recommend and write reviews of any Salt book you've enjoyed, be it short stories or poetry. To get you started here's the link to a search for Salt Publishing on Amazon UK. This doesn't work on Amazon US (lots of books on saltwater fishing!) so here are a few choice links to start you off there:

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I write short and very short stories and poems. My debut poetry chapbook, Nothing Here Is Wild, Everything Is Open (Southword Editions, 2016) is now available. Read more on my website, TaniaHershman.com