Logo of the Week

Nirantara Resources is a social enterprise that supports livelihood of poor families through a powerful tool, microfinance, with many value-added and need-based services. With a mission to provide financial resources to the underprivileged segment of the population, Nirantara Resources works as a “Gateway to Dignity” to raise the clientele standard of living.

To live the impact of name “Nirantara” as “Forever” in the logo, we began the design process with concepts delineating true essence of the social enterprise. The logo indicates the quintessence of helping each other in form of human chain with constant and continuous efforts of Nirantara. Additionally, it exuberates the strength of Nirantara to make people attain dignity—to be free from the requirement of financial aids. The new Identity imbues itself as connoted–Gateway to Dignity.