Examining Broadband Cord Cutters

While penetration of high-speed, fixed-line broadband has been the cornerstone of operator revenue growth, the emergence of unlimited mobile data services is causing some consumers to reassess their need for fixed-line services. This research addresses the intent among existing broadband subscribers to disconnect their broadband service and go with alternatives instead. It identifies characteristics of potential broadband cord cutters, assesses their connected device ownership, and examines their adoption and use of data-intensive entertainment services.