Creating one platform for all brands containing all tools needed for the daily work within the The Absolut company and those working within the global brand network.

OUR APPROACH

With focus on social interaction the new extranets are moving away from content published by a single source and rather allows for information to be uploaded, reviewed, commented and shared by any member. The extranets have been very well received with over 5000 new users registered globally. The second phase contained features such as mobile apps, instant chat, best practice, best shared and trend spotting tools.