Cómo Jeff Kunsemiller comenzó su viaje en logotipos

Nombre de la empresa

Kunsemiller Orthodontics

Descripción general

Start up orthodontic practice in the Midwest, utilizing the latest technology in digital scanning and imaging, record taking, and charting along with the freshest techniques in orthodontics to provide the highest quality service and results in the shortest time possible.
tagline: giving you something to smile about
website: http://www.smilesrock.com

Cuéntanos a qué tipo de público quieres llegar

The logo must appeal to the following groups:
1. General dentists who send their referrals
2. 30-40 year old mothers who bring their kids in for braces
3. 12-18 your old kids with crooked teeth

Requisitos

Here are some words that I'd like to come to mind when I see the logo:

high tech, state of the art, digital, 3D. modern, cutting edge, etc.

Ideally, there would be some element that is orthodontic related, such as a smile, a facial profile, braces, something crooked, something being straightened. straight teeth, etc., however this isn't an absolute requirement.
The words "Kunsemiller Orthodontics" should be present, but I would also like an element that can stand alone for certain applications (such as a website favicon)
The logo will be used everywhere from website, stationary, business cards, referral slips, signage, tshirts, mugs, etc., so it must translate well to almost any application, and the winning designer may be enlisted for help in that regard.
I don't want anything too complicated... keep it bold and simple.
Clean fonts... nothing frilly or script.
It should be young, hip, fun... not snobby, classy, boring
For the color scheme... I think I'd like to stay in the green, grey, black realm, but am open to anything.
The deliverable must be in EPS or AI file format.