KitchenAid Ads: Food & Art via Brazil

By Tim Costner

KitchenAid: In the style of Gustave Klimt.

The KitchenAid stand mixer is an icon in its own right, but these advertising posters put this American classic into an interesting new context. I stumbled across these images from Brazil’s DDB advertising agency, which launched this campaign in the Summer of 2011. Each of these ad is quite remarkable, but I really think that the Klimt-inspired poster, pictured above, is by far the best of the series. The lethargy that I usually associate with many of Klimt’s subjects is cleverly transformed into pensive adoration in the KitchenAid ad (how does that sound for some quickly conceived art-school pseudo-lingo).

I’ve ranked the other five posters according to personal preference, based mostly upon how well that I think each homage “rings true” to its original inspiration. Just my opinion as an art-book junkie (and sucker for the discount section). Click any image for a larger view.