Library board sets improvement goals: 11 clerks laid off in change to new service model

SANTA CRUZ - The library board unanimously approved a list of goals for the 10-branch system to achieve next year after it rolls out new, technology-centered service in January.

Indicators of good performance will include a 5 percent increase in circulation, adult classes, child instruction and website use, as well as the number of patrons participating in self check-out reaching 85 percent.

The library also hopes to increase its followers on the popular social networking sites Twitter and Facebook to 300 and 800, respectively, from the 250 and 625 they have now. The system also hopes to maintain the number of active cardholders, visits per open hour and an 80 percent approval rating from volunteers and users of reference services.

The library will survey patrons and analyze internal data to give the board progress reports through January 2013.

"I don't think we should expect to hit all of these goals right off the bat," said board Chair Barbara Gorson. "They are things to work toward."

The city-county Library Joint Powers Authority board approved a new service model in April that kept all 10 branches open through greater use of volunteers, and set aside more funds for reserves and technology spending. The $11 million system has been hit with financial difficulties for the last several years.

Eleven clerks received layoff notices last week as part of the restructuring, Library Director Teresa Landers said. One worker chose to retire instead, and human resources officials are working to find the others jobs within the city and provide employment advice.

"It's never easy, and at times like these, it's particularly difficult," Landers said. The board approved the layoffs last month.

Monday, Landers introduced two new managers under the revamped system: Gale Farthing and Emily Galli, both of whom already work for the library. Farthing will serve as the onsite services manager and Galli will be manager of systems services and support.

The board also has an open position to fill. The deadline to apply for the citizen position is Nov. 29. Gorson's seat is up for grabs due to term limits. For information, visit www.santacruzpl.org/aboutscpl or call 427-7706.