Mumbai, June 27, 2014: Jabong.com, India’s leading online fashion destination partners with
the new upbeat movie by Karan Johar under Dharma Production-“Humpty Sharma Ki
Dulhania”. A part of the tie-up, Jabong.com will unveil an exclusive collection
defining the new age fashion exuding élan, a range inspired by the movie and
the looks of the lead star cast - Bollywood’s new heartthrobs - Varun Dhawan playing Humpty Sharma and Alia
Bhatt playing Kavya Pratap, at Crown Plaza, Okhla in Delhi.

The star studded event was nothing less than a reunion for the cast
as the lead stars Varun Dhawan and Alia Bhatt, waltzed into the stage with a
fashion flash mob cavorting to the recent billboard hit from the film,
‘Saturday-Saturday’. Also, gracing the
event was Jabong’s spokesperson, Praveen Sinha, Founder and Managing Director,
who unveiled the new collection along with Humpty and his Dulhania!

Speaking on the occasion,
Mr. Praveen Sinha, Founder and Managing Director, Jabong.com said, “We are highly elated to launch this stylish and chic ‘Humpty
Sharma Ki Dulhania’ collection on Jabong. We are only growing strength to
strength in the e-commerce sector, and this collaboration exemplifies the
stature we hold in the market. When such magnum opus brand names show an
inclination in getting associated with us, it exudes nothing, but power of E
commerce and Jabong. The fashion industry draws heavily from Bollywood, we at
Jabong cater such eclectic needs of people. From international apparel honchos,
to the classic Bollywood fashion parade, Jabong.com now has everything under
one roof”.

Speaking on the occasion,
Siddharth Kadam, Marketing Head, Dharma Productions said “Movies and shopping are the two experiences people of India not
only enjoy but also celebrate. Witnessing the boom in online retail, such
associations are going to become more popular with a Bollywood style collection
inspired by the movies. There is a huge market of young, fashionable buyers wanting
to dress like film stars. We are happy to partner with a Jabong.com for our
film “Humpty Sharma ki Dulhania”

The exuberant and vibrant look, of the film, that is evident through
its movie trailers is in tandem with the collection, curated exclusively for www.jabong.com. The
extravagant collection encapsulates Rakesh ‘Humpty’ Sharma’s (Varun Dhawan)
quirk and Kavya Pratap Singh’s (Alia Bhatt) spunky look with an absolute flawlessness.

The clothes worn by the leading pair are
doing all the talking about the film’s fashion quotient! Bold bustier, leather
gilet, chunky metallic embellishments, bright colored bandhini dupattas – this
eclectic range of movie merchandise set afloat exclusively by Jabong is
creating a hullabaloo in the virtual fashion world. A T-Shirt with a hint of
debonair, and shirts with the perfect chocolate boy charm- a straightjacket
Varun Dhawan look from the movie makes the collection stand apart and
accentuates Jabong’s exclusory swank in the fashion industry. With various
looks catering to very kind of occasion – be it for a date or a casual day out,
customers can now get their own Bollywood makeover with the collection inspired
by the looks of the movie which is available exclusively on Jabong.com.

About
Jabong.com

Jabong.com
is India’s favourite fashion multi-brand e-store and caters to the fashion
aspirations of modern India. With more than 1500 on-trend international
high-street brands, sports labels to Indian ethnic and designer labels, there
is everything and more for a consumer to choose from. The choice is huge. Read,
over 150,000 styles. Besides collaborations with designers, international
labels, Jabong.com also associates itself with major Bollywood blockbuster and
brings in the new wave in fashion trends. Jabong.com offers innovative services
like express delivery, 30-day return policy, open box delivery for prompt
delivery and efficient service.