One Response to “Random Photographs of Zacatecas, Mexico. [Part 2]”

So there is a commercial aspect to life in Zacatecas after all. You know, I really get the feeling that the commericalism here is sort of ad hoc. Like, why would Jesus have a sign on his Paperliaria (sp?) when everyone in town knows where it is? So, the signage here has sort of grown organically out of necessity. It’s not part of the landscape and it isn’t competing. Of course, I think of the Catholic Church as the masters of iconography. It’s so ubiquitous that it is easy to forget that they are selling themselves. I really get a sense of being in a place where people’s relations are mediated by language and history rather than… pop culture. It reminds me of walking around the city with my grandfather when I was a kid. Everything was a story… not just a precession of products. Your photos are really welcome. It is amazing that Tucson is essentially identical and yet 180 degrees out of phase.