Vietnam receives WB’s award for innovative environment project

Vietnam has received about US$131,000 in a World Bank competition for the project Environmental Radio Soap Opera for Rural Vietnam.

The project is aimed at reducing chemical pollution of the soil and farmer exposure to pesticides by developing a radio soap opera that educates farmers on environmentally-sound farming practices.

The soap will be broadcast twice a week over the Voice of HCM City radio and other provincial radio stations to reach about 10 million farming households in Vietnam, providing a platform to educate and motivate farmers to modify their attitudes and practices.

The radio programme was honoured by the World Bank’s global development marketplace competition for 2005. The competition reflects the World Bank commitment to promote environmentally and socially responsible growth.Story found here.