DARKNESS FALLS: Alexander McQueen will today unveil its fall ad campaign, which has been shot in London by Steven Klein, and stars Edie Campbell. The campaign reflects the mood of the fall runway show, and its “essence of romantic and wild beauty,” according to the brand.

A fragile and childlike Campbell appears as a ghostly figure, half asleep on a carved wooden chair in a grand but creepy home that’s seen better days; she caresses a dark horse and lounges on an inky black bed while dressed in a sheer, feathery gown.

The ads will appear in the September issues of titles including American, British and Italian Vogue; Love; Another Magazine; American and British Harper’s Bazaar; Interview; Vanity Fair, and W magazine.

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Recent WWD Issues

Fairchild Fashion Media

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.