Thursday, July 07, 2016

Farruko To Headline Miller Lite® Conciertos Originales In Miami

Farruko To Headline Miller Lite® Conciertos Originales In Miami

Miller Lite Returns with its Free Concert Series for an Epic Show at The Fillmore

CHICAGO, July 7, 2016 /PRNewswire/ -- Miller Lite is bringing its Conciertos Originales music series back to Miami, offering a free concert experience to people 21 and over that features some of the biggest Latin artists. Determined to top last year's success, The Original Light Beer will bring an acclaimed reggaeton artist that is taking the Latin urban music scene by storm: Farruko. The reggaeton star will take the stage of the iconic Fillmore Miami Beach at the Jackie Gleason Theater on July 13.

The most gold-medaled beer will kick off its concert series in July with Farruko, an artist who continues to have a strong hold on the Latin music charts with hits like "Obsesionado" and "Passion Whine." With two Latin GRAMMY® nominations under his belt, the Puerto Rican singer and songwriter recently took his Visionary World Tour to Europe and will be making his way back to the U.S. in time for his Conciertos Originales performance.

"Conciertos Originales offers Latin artists a platform to give our fans an authentic, free music experience," said Farruko. "I'm honored to join an iconic beer like Miller Lite in bringing a concert series that is setting the standard for Latin entertainment this summer."

Entry to the concert will be free of charge and on a first-come, first-served basis for those 21 and over. The event will offer VIP entry and opportunities to meet-and-greet the headlining artist.

About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery's oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.