Brand activation agency Publicis Chemistry has launched a 60 second film for St Mungo’s Broadway, the charity that helps people recover from the issues that cause homelessness.

The film is called ‘Homeless Health Matters’ which calls for urgent action to tackle the ill health of homeless people across the country.

The agency has created a one minute online film, which follows a day in the life of George, who has experienced homelessness himself. In the film, the agency signified that he clearly has healthcare problems by having him walk around with a drip through the day. As the film plays out, George walks past healthcare services that are part of everyday life but where access can be much more problematic for people who are homeless.

Jennean Alkadiri, Campaigns Manager at St Mungo’s Broadway, said: “The film really does get across what we wanted – to raise awareness of the health problems that people who are homeless can face, from the physical problems of sleeping in the cold and wet, to lack of social contact, nutrition and basic access to healthcare.”

The film is set to run across Youtube, Facebook, Twitter and the St Mungo’s Broadway website.