Category Archives: Education

By Joel Nicholson, Marketsoft Are you faced with the common challenges a room of 150 passionate fundraisers shared recently with us at FIA conference 2017? Referring to key words we captured from this workshop (co-hosted with Lisa Miller, Cerebral Palsy Alliance), the challenges can be grouped as follows: New blue ocean audiences – younger generations,

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

By Mimi Miles, Marketing Profs, @marketingprofs Not surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today’s business-to-business (B2B) marketers. The need for qualified leads almost always trumps other important efforts such as brand awareness, field enablement, and partner development. At the same time, B2B prospect pools are smaller

By @Marketsoft 35 members and guests of the Customer-centricity Collective enjoyed Jeff Evans’ (@Tarquin61) presentation ‘A Journey to the Centre of Customer-centricity’ in The Rocks on Thursday, 29 May 2014. Click here for the slides and speaker notes. If you believe that customer-centricity is the future of marketing, you can learn more and continue the

Are you up to date with your obligations with data? The ADMA Data Pass is a comprehensive series of online training modules that focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. The ADMA Data Pass program is an exclusive program for ADMA members.