Just like they did with the first iPad, Apple is now coming up with a new case/cover concept for the iPad 2. Steve says it’s not a case, it’s more of a cover. It’s heard to tell exactly how it’s going to look and feel but looking at pictures of, it looks like a nice way to protect your device.

A few magnets grasp and auto-align the cover on your iPad screen. It’s like a flap that covers the front of the device. It automatically wakes the iPad when you open it, and puts it to sleep when it closes it.

Best of all, it comes with microfiber lining that cleans the screen for you. Brilliant!

10 different colors will be available: 5 in poly, 5 in leather. Poly will sell for $39 and leather covers will sell for $69.