Of all advertising channels for mobile app installs, Facebook seems to be the best choice.

It provides unprecedented targeting options and brings loyal users who spend more inside the app. If you have a quality app, you have got to try this.
Frankly speaking, we are not very successful with our Facebook ads at the moment. But as we are preparing to set up a few test campaigns, we found a few important steps that many developers overlook when planning their Facebook advertising. And we decided to share them with you.

Apparently before you open Power Editor or Ad Manager of Facebook, there is a lot you need to do. Briefly, about these stepsContinue reading

If you feel depressed about your app going nowhere, stop it. There are so many useful blogs out there that will educate you and provide you with incredible ideas to push your app to success. I have checked out my share of app marketing blogs and selected the ones that are worth your precious time. People who write them actually work with mobile apps, analyze big chunks of data, and know what they are talking about.

App stores don’t fully reveal their search algorithms and only by experimenting can you uncover the best strategy for your app. In this post, we’ll discuss the basic ASO rules for Google Play Store and how you can improve your app’s ranking with each new update.Continue reading

They say you can’t promote a product unless you can capture its essence in one sentence. And there seems to be no exception to this rule. Your mobile app or game is also a product and, therefore, should be supported by a unique selling proposition.

So what exactly is a unique selling proposition (USP)? It’s a factor that makes your app different from the competitors. It’s not a feature that other products doesn’t have, but rather a user benefit, that other apps don’t provide.

It’s worth thinking about your USP before you start working on your app. When you know what is supposed to differentiate your future app from competitors, what its audience is supposed to be like, it’s easier to work on the project and to deliver the app’s idea to anyone in your team.Continue reading

Promoting Android apps may not be as straightforward as promoting iOS products: the Google Play search algorithm seems more sophisticated, there are more Android apps than iOS ones (1.6 million VS 1.5 million). And as there are many more paying customers on iOS than Android, the competition seems even more severe.

However, when you know where to submit your app and where to inspire conversations about it, the whole promotion process becomes more strategic and successful. Let’s take a look at these websites and social media channels.