Rockets, Robots, Racecar, R&R

scale

Based on in class comments and subsequent manipulation, I converged on the following design.

Space and Meaning: Confusion

I went with this design because although immediately recognizable, the layout invokes some inquiry. The viewer first notices the C dropping below the baseline, then the horizontally mirrored s draws the viewer to the center of the word. Next the subtleties start to come out. The u and n’s are mirrored in the same way as the s and replace each other. Confusing.