BMW Rolls Out National Ad Campaign for Motorcycles

BMW will roll out a national television advertising campaign called “Feed Your Restless” for its Motorrad USA motorcycle unit. The spots, which begin airing tonight, are meant in part to convey the brand’s combination of technology and reliability with the edginess and individualism that attracts many people to motorcycling.

After years of building fairly mild-mannered bikes favored by aging riders who specialize in long-distance touring, the company has spent the last decade cultivating its high-performance chops with sleek, fast sport models like the K 1300 S and S 1000 RR.

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