Mindful Homekeeping Series: Seventh Generation

If you’ve been following along on our blog, you know that we do try to reduce our negative environmental impact any way we can through things like cloth diapering and upcycling, to name a few. This journey has been challenging especially because we live in a country where food, clothing, hygiene products, cleaning supplies, etc. are readily available to us for super cheap. The circumstances we live in are such that we almost have no reason to give our consumption and excess a second thought. But we should and we must. Fortunately there are people and companies out there who are engaging in this conversation and raising the important questions we need to be asking ourselves both as consumers and as citizens of this beautiful planet. This post is the first in a series we are calling Mindful Homekeeping which will cover simple homekeeping practices, DIY ideas, and products that are mindful of the environment, body, mind, and soul.

Image Sources: Cleaning01 available under CC BY-SA 3.0 NY and Pexels

One company inspiring civic action is Seventh Generation with their Generation Good initiative. Generation Good is essentially an online community for parents and non-parents alike, who care about their environmental impact, to share ideas and support one another, test out products, and participate in green forum discussions ranging from baby nutrition to gardening. Once you register, you are taken to a dashboard populated with various surveys and activities. Completing the surveys and participating in activities and forum discussions earns you points which in turn earns you more activities and sometimes free stuff (wohoo).

As a participating member, I received a free Baby Care Kit (diaper, lotion, wipes) , 2 trial packs of Free & Clear wipes, and three coupons for a total of $4 savings on Seventh Generation products. With the coupons, I purchased Seventh Generation Hand Soap from Target. All-in-all we enjoyed using the products and found them to be “greener” than many of the products out there in terms of the plant-based ingredients they use and their packaging. Our favorite product was definitely the coconut lotion which smells AMAZING! While we loved the texture and feel of the diapers and wipes, they were unfortunately non-biodegradable, making them not a sustainable alternative to cloth diapering.

Despite these issues, Seventh Generation and their Generation Good initiative deserve major credit for not only encouraging the conversation on social responsibility but for providing a platform where it can happen and where they can listen to their consumers. Sure they’re not perfect (who is?) but what they offer is a great start. For your convenience, we have compiled a list of five Seventh Generation products (along with links to their pricing at Target) that we would consider buying because of their high rating by the Environmental Working Group. If you are ever unsure about the health or environmental impact of a particular company or product, the EWG is an excellent and invaluable resource for deciphering labels and learning to make safer, healthier consumer choices. These following Seventh Generation products were given an A rating by the EWG:

The important thing is that companies like Seventh Generation are offering alternatives to the unhealthy status-quo household and baby products. For that reason, we highly recommend you check out their products and consider participating in Generation Good.

What are your favorite “green” homekeeping products? Let us know in the comments below or share on instagram using #mindfulhomekeeping

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Note: This is not a sponsored post. This is purely our opinion regarding our experiences using the Generation Good Platform and some Seventh Generation products.

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9 thoughts on “Mindful Homekeeping Series: Seventh Generation”

sounds like a neat series! One of our favorite natural products is our diy lotion. Just used it this morning on our kiddos and it works wonders! (Recipe is on our blog if you are curious 😉 Looking forward to more great info! 🙂

I read an article in The Independent yesterday discussing how Sweden’s recycling program is so efficient that they sometimes have to import waste to keep the recycling plants running. Would that the USA aspired to that.

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