Ferris Bueller was right, "If you don't stop and look around once in a while, you could miss it." We all need to take time to stop and look around.
This is a blog about brands, technology, ads and ideas that I find interesting and would like to share.

Thursday, 04 October 2007

T Shaped Planners please

It feels a little odd to me to be using this blog as a recruitment tool, but since starting "Life Moves Pretty Fast..." almost a year ago I feel connected to a multitude of smart, inquisitive minds in a way that I have never done before , so here goes.

I moved to VCCP 8 months ago - I was looking for a genuinely integrated, down to earth un-ad wanky agency, a place that was good but had the potential to be great. The important bit for me was to be part of a bright, forward-thinking and imaginative team focused on building and creating something a bit different.

The first 5 years of VCCP centred a lot around the building of Brand Worlds for clients (think about O2, Dyson, ING Direct, Diet Coke and you will understand what I mean)

Although VCCP has always been involved in activation of brand ideas (The O2 arena, Scrum in the Park, Arsenal, Wireless music festivals etc) it has been this year that I think that we have started to move up a level.

Focusing on ideas rather than executions, ideas that adhere to these new rules of brand engagement:

I want to talk with "T-Shaped people" (people with a good broad overview of brands and communications but with a deep digital centre of gravity) It's important to me that digital is not seen as a separate entity, but as part of a wider comms plan.

I am looking for planners who can come and help come make incredible work and shape the future of VCCP.