AIGA Design Week 2015

Every designer knows the devil is in the details. And that mantra came to life during this year's AIGA Honolulu Design Week-- an inspirational, week-long event showcasing, advancing, and celebrating the professional practice and value of design statewide.

As a sponsor for AIGA Honolulu's Design Week, we designed and produced a custom 6' high monolith centered around the theme "Reveal." The monolith was designed so that it could be used as event signage, a photo backdrop, and an interactive experience.

Local designers teamed up with their clients to talk about a design project in a fast-paced “Pecha Kucha” style slideshow presentation. This unique format provides a peek-behind-the-curtain at the designer/client partnerships that gave rise to some of Hawaii’s most interesting design solutions.

Leveraging the creative assets from AIGA, we were inspired by the "all-seeing eye" and used this as a bold graphic on the outside of the structure. We also wanted to incorporate a hidden message within the monolith, and their tagline "every designer knows the devil is in the details" was the perfect phrase to reveal within the piece. Guests discovered the message by looking into the tinted acrylic eye which was illuminated from within. Additionally, the monolith was designed to be mobile so that it could be easily transported to various venues across Honolulu.

Monolith greeting guests at the 5-O Awards Show.

Looking inside the "all-seeing eye" revealed a hidden message.

Staring into the illuminated interior of the monolith.

A hidden message within the interior of the monolith.

The Design Week festivities came to a close with AIGA Honolulu’s premier event, the 8th biennial Hawaii’s 5-O Awards Show, where the winners of the design competition are announced and the design community gathers to celebrate great design in Hawaii.

Winning projects were displayed at the conclusion of the program, held at the beautiful Pacific Club.

It was our honor to be one of this year's sponsors and support local creative talent. Congrats to all the nominees and winners!