Author: Jordan French

TECHCRUNCH Jordan French Contributor Jordan French is the founder of the marketing firm Notability Partners and the chief marketing officer of BeeHex. More posts by this contributor: Though lots of moving parts have to be corralled together in order to found, expand and manage a business as large as Audible.com, founder Donald Katz would argue that the key component to his company’s success is this: People love a good story and they love it even more when it’s delivered conversationally. The value of storytelling has been well-covered, and Katz isn’t far off when he describes being told a story...