How to Leverage Email Marketing for Your Online Shop by @tdevalk

It can be as simple as this. They reminded me I’ve left something in the shopping cart, and just to make it a bit less pushy, they also tell me: “Maybe you wanted to save this item for another visit to our site. If that’s the case, please put it on your wish list and be sure it’s saved.” So apart from just telling you to go buy the stuff you’ve left, they also inform you on a helpful functionality. That makes it a lot less intrusive and you’re actually more likely to go to their site. And whether you end up buying that exact product; it got you back on their website.