Cash and Pride are on the line in Cancun, Mexico, at the Tige' Pro-Am Wakeboard Championships on Oct

"The level of intensity at this event is matched only by the level of talent involved," said Sean Dishman of World Sports and Marketing. "The entire wakeboarding season comes down to this one event, so everyone is at the top of their game and riding their hardest."

The format for the Tige' Pro-Am Wakeboard Championships is unique. A "skins" format will be used again with riders accumulating points for skins as long as they keep winning. The rider with the most wins or skins will be declared the winner after Sunday's competition.

The Tige' Pro-Am Wakeboard Championship is also the final event of the 10-stop King of Wake series. There will be a $25,000 cash prize, the largest payout in the history of the sport. In addition to being the prime sponsor for the event, Tige' will also be the official towboat of the event.