Tips & Tricks for Building Your Experimentation Program

About Kevin Lynch:

Kevin Lynch is the Director of Copy at Instapage, the most advanced landing page creation solution for teams and agencies. He wants to live in a world where the cost of customer acquisition is shrinking, where customers can navigate their way through a noise-free and personalized ad space, and children never kick the back of his seat during long flights.

When you’re trying to get people to spend on your service, it’s hard to imagine there’s anything more persuasive than a money-back guarantee. But, according to an experiment run by one of the world’s most well-known marketers, it’s at best the second-most compelling thing you can offer. The Test When Neil Patel’s website, QuickSprout.com, reached […]