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Stylight continues TV marketing strategy

by Maria Hunstig — March 25, 2014

Online shopping platform Stylight has started its second TV advertising campaign. The 30 second TV spot is currently broadcasted in combination with a subsequent “Germany’s next Topmodel” sponsoring campaign on the German TV channels of the ProSiebenSat.1 Group. The spot stars different international female bloggers to underline Stylight’s ambition to not only offer clothing, but also styling and outfit ideas.

Stylight is a start-up company founded in 2008 by Anselm Bauer, Benjamin Günther, Max-Josef Meier and Sebastian Schuon. The platform works as an online multi-brand store, offering fashion items from more than 100 different online shops. Stylight currently employs more than 100 members of staff and operates in 13 countries around the globe: Germany, Switzerland, Austria, Netherlands, France, Sweden, UK, Italy, Spain, Australia, Brazil, Russia and India. Within its future growth strategy, a focus is set on mobile commerce. “If users suffer from ‘micro boredom’, our iOS and Android apps are perfect; already now, millions of fashion enthusiasts make use of our website for an extensive shopping experience”, said Benjamin Günther, CEO. Amongst the investors behind Stylight are Holtzbrinck Ventures, Tengelmann Ventures and Seven Ventures.