Nick Kellet is a professional content curator and the creator of GiftTRAP, a virtual gift-exchange game. In this exclusive interview, he will tell us more about Listly. Cendrine Marrouat: Hello Nick, thank you for answering my questions. Is there a particular event that triggered your desire to create Listly?

There are a lot of different tools to help with content creation, drive traffic, and keep your website up to date, but there's one tool that can help you do all three at the same time: List.ly. According to co-founder Nick Kellet, List.ly is "true social curation with lists as a metaphor."

"Make your customer the hero of your story" was one of the biggest takeaways I heard from Content Marketing World. What does that mean in a practical sense? How do your operationalize that goal? It's not what your product does that matters, it's how it saves your customer AND how it makes them the hero.

There are some great features in Listly V4, but perhaps you are more curious as to our thinking. Want to know why we want to help you " Turn Customers Into Heroes ". We offer 7 tips of why this is a good idea, along with practical examples of how we are helping you and your customers be the heroes of your story.