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Google claims Bing soon started pointing users to the nonsensical search results for some of the random text queries set up for the sting.

Danny Sullivan, head of the blog Search Engine Land and industry analyst, said the results strongly suggest that Bing was copying Google's results.

Harry Shum, corporate vice-president of Bing, called Google's sting "a creative tactic" by a competitor, but admitted Bing watches what people click when they visit Google and other sites.

Bing uses over 1,000 different signals and features in its ranking algorithm, he wrote in a blog post.

"A small piece of that is clickstream data we get from some of our customers, who opt-in to sharing anonymous data as they navigate the web in order to help us improve the experience for all users," he wrote.

Google has challenged Microsoft to reveal how much data it had collected from Google users and how this was being used for Bing.

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