"I got my big professional break only when I dared to break the stereotype, do something different. And I have always lived by the one rule - that unless you are comfortable with who you are, you can never stand out in a crowd," Rannvijay said in a statement.

The 34-year-old says the jewellery by the brand for men are "edgy, stylish, statement fashion accessories for men who dare to be original."

Speaking on the association, Vishwas Shringi, co-founder and CEO, Voylla.com, said: "As a youth icon who is always comfortable in his own skin, and yet never shies away from making bold, impactful statements, Rannvijay is not only the perfect face of Dare, he is the spirit of the brand too."