Zulka premieres new packaging

By Allison Cerra

LOS ANGELES — Zulka pure cane sugar has debuted a new look.

The company said its all-natural and unrefined granulated "morena" sugar now is packaged in a clear bag that features an updated, modernized logo and a new equivalency icon that illustrates how Zulka is a perfect cup-for-cup replacement for refined white sugar.

"We want everyone to know that Zulka is real sugar pressed from fresh sugar cane, so it's as close to nature as you can get," said Carlos Rionda, VP sales and marketing for Zucarmex USA, the parent company of Zulka. "Refined white sugar is extremely processed and sometimes made with genetically-modified ingredients like sugar beets. Zulka Pure Cane Sugar is truly a better replacement for regular white sugar because it’s all-natural, non-GMO and never refined, so it retains the fresh flavor and natural properties of raw sugar cane. Our new packaging showcases the clean and natural character of Zulka, and shows that we have nothing to hide."