This ‘Man Hugging Lions’ Camera Ad Is Pretty Impressive

This long-form ad for a camera is really just a compilation of “things white people dream of doing” (ha ha), but damn if it’s not well-shot. We have no idea what makes GoPro‘s products different than any other cameras on the market, but after seeing this clip and last week’s viral “firefighter rescues kitten” ad, we have to say they’re onto something, what with the dramatic music and the crazy angles and the lions. Especially the lions.

Also: a “making of” story about this series would be a good pitch to anyone who reports on business, tech or advertising. Just saying.