Jugaad: A Frugal, Flexible Approach to Innovation

In their book, Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, authors Navi Radjou, Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones. Radjou and Ahuja recently sat down with [email protected] to talk about the six principles of jugaad, a Hindi word meaning "an improvised solution born from ingenuity." (Podcast with transcript)