Sustainability has been a key theme in the fashion industry over the last 12 months but hosting the first ever Drapers Sustainable Fashion event last week highlighted how widespread the ambition is for fashion businesses to move towards a greener future.

Entries are now open for the Drapers Digital Awards - recognising the best of the best in ecommerce across the fashion industry in the UK and Ireland.

Sports Direct Group’s head of elevation, Mike Murray, and Flannels’ head of brand, Carl Tallents, exclusively unveil their UK and international expansion plans for Flannels and explain why Sports Direct is betting big on the high street.

Drapers Footwear Awards 19 will recognise and celebrate the footwear's very best from across the UK and Ireland.

We have 18 exciting categories up for contest, including International Footwear Business of the Year and Best Sustainable Initiative of the Year.

Sports Direct Group’s head of elevation, Mike Murray, and Flannels’ head of brand, Carl Tallents, exclusively unveil their UK and international expansion plans for Flannels and explain why Sports Direct is betting big on the high street.

Godske classic

The collection Aimed squarely at the 65-plus demographic, Godske Classic is strong on occasionwear suitable for cruise or grandmother-of-the-bride outfits. All pieces feature loose-cut shapes and soft fabrics. Some more directional items have started to show through in a small way for spring 11, such as jersey jackets with contrasting lapels and

subtle stud detail. Skirts are long and loose and come in plain colours suitable for pairing with statement tops such as bright floral jackets with contrast trims or draping silk shirts with elaborate paisley prints. Spot prints are also popular on simple T-shirts and gathered chiffon tops. Faux suede came through for spring 10 and sold well so has been extended for spring 11 with jackets and a super-soft suit. Statement pieces are offset with basics in pastel shades.

Key pieces

Jersey jacket with contrast lining

Printed chiffon top with elasticated hem

Abstract camouflage-print skirt

Brand Comment

Poul Ulrik, Godskesen

Managing director

“Budgets have been up on last year across the board but people were very cautious for spring 10 and many of them under-bought - but they did have good sell-throughs. It’s a fine balance to add a fresher, younger look without losing your core customer and we have picked up business from other brands that went too young. We sell with a roadshow for three weeks before we bring the collections to the showroom, so it gives us a headstart on the other brands.”

Have your say

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.