The Value of Adding Articles to an Online Press Kit

An online press kit is one of the most valuable marketing tools an author can have. The elements generally include:

A bio

suggested interview questions, or questions a broadcast host will want to ask

story ideas or themes related to your book that you can discuss

ready-to-use quotes that print media can use to develop an article

images- ( a book cover and headshot)

media coverage ( you want to be able to demonstrate you are active and have credibility)

Articles that demonstrate your expertise

Recently, I discovered that having articles available on the press kit can add tremendous value to the media that cover both broadcast and print. A broadcast outlet that booked one of my clients, also took the time to access the articles we had added to his press kit. It turned out, the radio host was also a magazine publisher, and he asked permission to print my client’s article for a forthcoming issue. It’s always rewarding to score double coverage like this.

If you are a prolific writer and write on a number of topics, I suggest listing the articles under specific categories for easier navigation. For example, point editors to the areas they cover by using headings such as: self-help, parenting, lifestyle, eco- green, and so forth.

One of the best online press kit tools I’ve used is Press Kit 247.com. It’s simple to use and has built in SEO. Pitch Rate also has an area where experts can upload articles for the media to access. Word press is also good, but you’ll need to upload articles as pages, not posts and label the tabs accordingly. It’s also a sound practice to use a companion image.

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