Facebook: whether you’re personally on it or not it is undeniably the largest social media site, with over 1.5 billion users, and is a great tool for marketing. (Facebook turns 12 years old tomorrow) Facebook manages to continue to expand and add new tools for businesses, no matter how small or large. One of these new tools is the Professional Services portal – this works similar to Angie’s List and Yelp as it lists local businesses and their ratings. Customers can use search to find businesses in the area based on keywords specific to the products or services they need. Or they can browse browse the top local business categories.

So how does this affect you and your business? A head start is never a bad thing, especially when dealing with Facebook, so promoting your page with customers so they can leave reviews could pay off in the long run. To promote this new feature and encourage reviews you can use a variety of techniques. Let your biggest fans know about the Facebook Reviews feature. You may not see results immediately, but over time when this feature begins to expand, as we are betting it will, your business will be one of the top results when customers come looking for a service or product.

Social Media Examiner put together a great blog post of the features and ways you can optimize for your business. Hop over to there step-by-step outline and read all about it.

Not sure if you are listed? Wish you had a team to implement these features for you? Contact Omnibeat to discuss your needs. We are glad to assist.

Omnibeat is the digital marketing outsource solution for growth in Los Alamitos and the greater Long Beach area.Nate Trimmer is a Co-Founder of Omnibeat. As a social media enthusiast with a background in organizational development and computer technology, he strives to help businesses understand and embrace social media.