CONSUMERS’ ATTITUDE TOWARDS MARKETING IN MADHYA PRADESH TOURISM

Isha Kaur Rakhra , Dr. Atul Pandey

Abstract

An attitude is a persons’ lasting favorable or unfavorable evaluation, emotional feelings and action tendencies towards some object or idea. People have attitudes on almost everything. Attitudes put people into frame of mind: liking or disliking an object, moving towards or away from it. Attitudes lead people to behave in a fairly consistent way towards similar objects (Kotller & Keller, 2007). The present study is an attempt to study the consumers’ attitude on the bases of their gender, and their educational levels. The respondents are the tourists visiting the state of Madhya Pradesh. The study is focused on Consumers’ attitude towards marketing in tourism industry in Madhya Pradesh. The state is a world famous tourist’s destination having so much market potentials.