Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. Learn how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.

Marketing Live is sponsored by PRSA’s Counselors to Higher Education

Episode Host

Amy Jorgensen

Amy L Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition.
She is the Director of Marketing for Georgia State University College of Law. She has developed marketing strategies and directed implementation for the University of Virginia, Michigan State University, University of Michigan, University of Florida, and Walt Disney World.
Amy has a B.S. in Business Marketing from the University of Florida and is a University of Florida MBA Candidate. She lives in Atlanta, Georgia with her Basset Hounds, Chauncey Billups & Priscilla Presley.

Guests

Tiffany Broadbent Beker

Tiffany Broadbent Beker is the Social Media Coordinator for the William & Mary and a Web Developer with University Communications. Her duties range from developing for the university’s web presence to overseeing W&M’s social media accounts and leading W&M’s Social Media Users Group (SMUG). She has presented at conferences including HighEdWeb, CASE Social Media and Community, Higher Ed Experts’ Higher Ed Social Media Conference and the College Communicators Association. She also serves as a social media resource and advocate for offices and student organizations across the W&M campus.

Sarah Juliano

Sarah Juliano is the Social Media & Web Manager for William & Mary’s Office of University Advancement. Her responsibilities range from supervision of 100+ Alumni-focused Facebook pages, to managing the Alumni and Advancement web presences as well as coordinating, creating and sending all alumni-focused emails. She has successfully created social media campaigns for the University’s billion-dollar fundraising campaign launch, as well as yearly implementations for W&M’s Giving Day and Homecoming events.