Local Links of Interest

A good summary of how the inclusion of video in the Google LBC can benefit local search marketing. Interestingly, he points out that Google was allowing (c)ompanies such as TurnHere and eLocalListing were already uploading this content for their SMB clients via direct partnership, but this essentially makes it possible for more firms to do it with less friction.

Notes the availability of a plug-in for Windows Mobile devices, which provides a shortcut on the home screen to Google’s search. He also provides anectdotal reports of Google mobile search dominance and how this supports that dominance.

The numbers indicate that Yellowpages.com network have a significant share of the IYP searches. But it is hard to tell since as Greg points out “(t)hese traffic data donâ€™t capture local search on the main search engines, which is where much of the local query volume is.”

Google Inc’s losing bid for coveted wireless airwaves may prove a victory for the Web search leader as it still stands to get access to mobile networks without spending tens of billions of dollars to build one, analysts said on Thursday.

2 thoughts on “Local Links of Interest”

Hey, the Kelsey Group used your doctor friend in their post, Mike. How cool is that? He seems like a very brilliant fellow.

So many businesses can benefit from video if they have the resources to implement it. Getting across the point that there is a real person/real people behind a website has the power to boost an immediate feeling of trust to the nth degree. Now, with this being a part of Maps, I can’t think of a better way to differentiate a business from its competitors.