In 1937, the Donut Corporation of America somehow managed to break through the cardboard repression of the Great Depression to issue a set of “Thrilling Moments” cards on the sides of their product boxes.

The thrilling moments run the gamut from inventions to war to … Babe Ruth’s exploits. (Read more about the set here.)

This particular set, offered on eBay last week, is handcut and glued into the accompanying album.

Not idea conditional, but …

It’s the presence of the Bambino here that typically piques baseball collector interest, of course, and the Babe helped drive this set to $1200 on the strength of 12 bid.