About That Invitation to Join the Bush-Cheney
’04 Team...by Norman
Solomonwww.dissidentvoice.org
May 27, 2004

To:
Marc Racicot, Chairman, Bush-Cheney ’04

Thanks for including
me on your mailing list. I’m very interested in mass communications, and I
realize that millions of people have also received the same piece of direct
mail this spring. So I was impressed by the personal touch at the top of
your letter -- where it says “Dear Friend” but a line is drawn through
“Friend” and hand-lettering says “Norman.”

Since we’re already on
a first-name basis, Marc, here are some thoughts in response to your letter:

* “Will you become
one of the first to join the Bush-Cheney ’04 Team as a Charter Member in
California? I would be thrilled to tell the President you are with us.”

Marc, why does your
pitch letter’s first paragraph set a tone that treats voting-age recipients
like gullible children? What adult is supposed to believe that a $100 or
$1,000 check would thrill you enough to share your excitement with the
president?

* “As a small token
of appreciation and to welcome you to our team, I am proud to present you
with the enclosed photo of the President and Laura Bush -- complete with a
special personal inscription to you.”

I see that the
“special personal inscription,” with my name in the cursive typeface under
the photo, says: “Grassroots leaders like you are the key to building a
winning team.” All I’ve got to do is send a check and I’m a “grassroots
leader”?

* “Send back the
enclosed Receipt Confirmation Form to let me know that your photograph
arrived in good condition and is suitable for framing and display. This may
seem like a little thing, but it is very important to me personally to know
that your support has been properly acknowledged.”

Got it. I wouldn’t
want you to lay awake nights worrying that my photo of Laura and George Bush
was damaged in the mail and might no longer be suitable for me to frame and
display.

But Marc, you really
lose me later in the letter. The first page is merely phony and patronizing,
but the second page becomes seriously hallucinogenic. For instance, let’s
consider your assertion that President Bush has “an agenda that makes it
possible for every American to own a home, health and retirement plan and,
if they want, their own business.”

The Century
Foundation, based in New York, has put out a concise report called “The New
American Economy: A Rising Tide that Lifts Only Yachts.” It shows that the
federal government is exacerbating inequalities: “Rather than work against
the growing gap between rich and poor, recent tax policy in the United
States has aggravated it, with tax cuts disproportionately rewarding those
at the top while doing little for the middle class or the poor. Because the
United States long has used public policy less than other major countries do
to lift families out of poverty, this approach only adds to an already bad
situation.”

In light of such
realities, the kinds of government social programs that George W. Bush has
often fought to slash or eliminate are clearly the sorts of public
expenditures that narrow the nation’s economic gaps. So, Marc, it’s more
than a stretch when your mailing requests donations “to help promote the
President’s compassionate conservative agenda.” In the real non-affluent
world (which you seem oblivious to), the Century Foundation points out, “the
U.S. poverty rate after government policies are taken into account -- 10.9
percent -- is much higher” than in countries such as Canada, Britain, the
Netherlands and Sweden.

However, Marc, there’s
nothing sillier or more stupefying than your tag line after a list of some
items on President Bush’s agenda: “But the liberal national media won’t
deliver this message to the American people.” The Bush message has been
pouring from media outlets across the country, year after year. Everybody
knows what Bush and his high-profile boosters have to say. In addition to
the massive advertising budget of his campaign, the fact that he’s president
gives him an enormous megaphone that he fully utilizes in the news media.

So,
Marc, it seems notably ungrateful for the chairman of the Bush-Cheney ’04
campaign to complain about national media -- after all they’ve done for this
administration. After giving President Bush the benefit of countless doubts
for years, news outlets have begun to focus on the consequences of his
policies. And -- in sharp contrast to the full-color glossy photo of the
First Couple that you sent along -- it’s not a pretty picture.