The Official Blog for TeleVox Solutions

The Official Blog for TeleVox Solutions

Posted on October 9, 2013 by West Corporation

Small Business Marketing: What’s Being Outsourced?

A June 2013 survey of 1,305 participants in Constant Contact’s Small Biz Council offered valuable insight into which marketing activities U.S. small businesses are outsourcing vs. handling in-house. The report also detailed why these decisions are being made, listing a perceived inability to afford outsourcing, internal bandwidth and ease of finding external resources.

Here are some of the highlights:

What’s Being Outsourced?
The report found that 40% of small businesses outsource their TV and radio ads. The next most commonly outsourced marketing activities are search engine optimization (35% of survey respondents), online banner ads (23%), website development (22%), and local print ads (20%).

What Do They Want to Outsource?
For each of these activities, more businesses prefer to outsource them than what is actually taking place today. For example, while 35% of businesses outsource SEO, 50% want to outsource it. That’s admittedly a bit of a confusing stat to read, so check out the graph for a clearer picture.

Why Aren’t They Outsourcing?
When asked why they aren’t outsourcing a particular activity, respondents chose from a variety of reasons, including “can’t afford to outsource”, “have bandwidth internally” and the lack of awareness of external resources to handle the task. Results below.

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