Northern Sweden, including legendary Swedish Lapland, is unique. Where else can you visit the ICEHOTEL? Where else can you sit around the campfire with a Sami guide, sharing stories of your day’s dog sledding adventure, and sampling local delicacy souvas. Or gaze in wonder at the Northern Lights at the Aurora Sky Station.

In summertime go fly-fishing for salmon and arctic char in the midnight sun, or lace up your hiking boots and tackle the world-famous King's Trail (Kungsleden).

Arctic Circle cities Luleå and Kiruna are the last major outposts of civilization, modernity and comfort just minutes from the wilderness.

For your nose and your taste buds sampling surströmming is a bit like the feeling people get in the seconds before jumping out of an aeroplane – with a parachute on of course. In culinary terms surströmming is an extreme sport. Wild, wonderful and pure Swedish.