Research

2016 global mobile report: Shaping the mobile future

February 21, 2016

Mobile video is on a hockey stick trajectory as marketers turn to this hot new ad format! According to ZenithOptimedia, mobile video is expected to grow at an average of 32%, accounting for 87% of advertising spend in the global market.

So what does this all mean for the future of advertising? We ask senior advertising buyers’ and media sellers’ for their views on current market conditions, the latest trends that they are observing in mobile media and marketing, and their predictions for the year ahead. Check out Rubicon Project’s Fourth Annual Global Mobile Advertising Survey for 2016 where buyers and sellers open up about the future of mobile advertising.