Tag Archives: brand loyalty

Mastering brand loyalty among Millennials is increasingly a topic of conversation across professional networks and conferences in the marketing and communications industries. According to Deloitte[1] the overall loyalty toward brands has declined for the third year in a row, attribution being made to private labels. But what are private labels anymore? Walmart’s Great Value? Cotsco’s […]

Much has been written and said about the complexities of attracting and sustaining brand loyalty among Millennials. Yet, less is heard and frankly, understood about the influence of multicultural values on the consumer behavior among this coveted market segment. In fact, Millennials are the most ethnically diverse group of American consumers in history and the […]