My research primarily focuses on online trust, online community, e-commerce, and information systems strategy and management, using a combination of theories from information systems, sociology, and psychology. I conduct both qualitative and quantitative research and have experience with mixed-method design, interpretive methodology and statistical quantitative analysis.

I am currently working on building and verifying a model that can explain how trust is formed in online health communities. A process trust framework emerges from an intial qualitative study and the framework is verified by a subsequent quantitative study. Besides the verification, I also build and test a assessment criteria for user-generated content in health domain.