Hawaiian Punch getting a makeover, inside and out

The beverage giant is updating its Hawaiian Punch brand by bringing its surfer mascot to the 21st century with a computer-generated design, according to published reports.

And just five years after the 60-year-old brand launched, it has reformulated its Light Hawaiian Punch to include sweetener sucralose, only 10 calories and 100% of the USRDA for vitamin C. The original Hawaiian Punch also will trim down; the beverage will have 25% less calories and contain sucralose.

Hawaiian Punch also will become available in a six-pack of 10-oz. bottles, according to the Wall Street Journal.

SPECIAL REPORTS

A new breed of drug-resistant head lice is driving a new wave of product solutions. DSN Senior Editor Michael Johnsen takes a deeper look at what retailers and suppliers are doing to combat "super bugs" in this special report. Read more...

IN THIS ISSUE

Drug Store News highlights parents' and suppliers' search for new solutions to the "super bug" problem; takes a closer look at retail clinics and what five top chains are doing to stand out in the space; recaps what's new and trending in the skin, sun and bath care categories; and more! Read more...