Buy Us: 'We're Cheaper'

In the current upfront, TVGN, the former TV Guide Network, now co-owned by CBS and Lionsgate, and competing with the older all-entertainment-skewing network E!, has taken a different kind of approach
to marketers: more direct and perhaps more honest.

Nice. Networks this time of year don’t necessarily look to go toe-to-toe with other networks in their usually friendly upfront programming presentations.

But Brad Schwartz, TVGN’s president, entertainment & media, said, "We can do really great things at lower price points…You want to do something like that at E!, you have to
spend a lot. We're hungry, we're smaller, we have a much lower price of entry."