“What if the only measurement of energy costs you followed was the price of oil, while everyone was shifting to cheaper and more efficient alternatives? And what if you completely ignored the fact that everything around you was using more and more power — your lights, your phone, your car, your heat, your media center? You might come to believe that energy is getting more expensive, when actually, it’s price is rising relatively slowly while your usage is what is skyrocketing. The same thing might be happening with print journal prices and digital journal licenses.