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Event Details

Join us for this unique, highly interactive session in an intimate setting. Six international experts from pioneering marketing innovation companies will share how marketers from both agencies as well as brands can engage and interact with new and existing customers more effectively by putting data central in their marketing strategies.

For whomBrand marketers, online marketing managers, social media specialists, marketing directors, innovation managers, mobile specialists, heads of digital, strategic directors, planners, and anybody who has a vested interest in staying up to date on the latest developments in marketing innovation and advertising technology.

The format Delegates sit at round tables, and discuss the plenary presentations among themselves and during the Q&A sessions. The table discussions are moderated by table hosts, which consists of presenters, executives from trade associations and members of local media. These table hosts rotate, with the result that delegates will experience one on one interaction with all speakers and presenters.

Capacity strictly limited to 75 attendees

09.30 - 10.00

Registration

10.00 - 10.30

Real-Time advertising perspectives: Publisher, Agency, Brand – What does adaptation and knowledge look like in the marketing eco-system?

In this session we will introduce and provide live applications of a platform that enables 700+ global brands like KLM, Pepsi and Fox to leverage permission-based identity and behavior data from over 35 social networks. We’ll share examples of how a consumer’s Facebook profile data (gender, location, Likes, Interests) can be accessed and applied to create customized email campaigns, engaging cross-channel loyalty programs and personalized on-site experiences.

We will explore: 1) Why advertisers who manage their social campaigns in isolation are ignoring two-thirds of its influence on the path to conversion 2) How advertisers have 68% higher revenue per conversion from search campaigns when integrated with social advertising campaigns 3) 5 Strategies to better manage, measure, and optimise search and social together 4) 15 proven tactics for improved budgeting, bidding, and targeting decisions

12.10 - 12.30

Table discussion and Q&A

12.30 - 13.15

Lunch

13.15 - 13.45

Data Management and Activation

TBA, Oracle Marketing Cloud

Modern Marketers rely on data-driven marketing solutions to deliver more personalised customer experiences across every channel—helping attract and retain the ideal customers who become brand advocates. Discover how to aggregate, enrich, and analyze all your customer data on a single data management platform.

According to Gartner, integrated or data-driven marketing will lead to 20% higher campaign response, 50% greater ROMI and a 15-20% revenue increase. In this session we’ll explore how brands are leveraging online customer insight data to drive purchase completion.

When & Where

Republica
Vallensbæk Torvevej 9
2620 Albertslund
Denmark

Tuesday, 14 April 2015 from 09:30 to 16:00 (CEST)

Organiser

DDM Alliance

The Data-Driven Marketing Alliance is a pan-Europeanindustry-led alliance which enables marketing professionals from agencies and brands to become better marketers. Its portfolio of events and publications demystifies marketing technology and embraces best practices in marketing innovation. Insight is gained why data is central for marketing in the future.