I have long been a fan of Malcolm Gladwell's book Tipping Point, in particular, the "Connectors, Mavens and Salesmen" chapter where he talks about different personality types that impact social change.

They have spent years delving into research about what they term "connectional intelligence" -- arguably the most important skill currency of the 21st century.

In this conversation, Erica and I discuss:

3 types of connectors -- Thinkers, Enablers and Connection Executors

How people are using connectional intelligence to solve complex problems and start movements

How organizations can develop connectional intelligence

Exerpts from our conversation:

"A lot has changed since Gladwell his book came out in 2006. When he framed that term (connector), he framed that there were three personality traits: Connector, Maven and Salesman that play a central role in the creation of social epidemics. From my research, to be successful, to get noticed, to start a movement, we ALL are entering the category of Connector. The question is not if we are connectors, but which type of connectors are we?"

Whenever we set out to make things better in our lives -- improve our career, grow our business, get in shape, make a bigger impact in the world -- fear and doubt creep in.

In her work coaching women and in her own personal life, Tara Mohr saw a pattern emerge, a problem she describes as women "playing small." Women are sitting on their big ideas rather than sharing them, holding back their most provocative questions instead of asking them. They are having a collective hallucination that they aren't "ready" for that bigger role or next step.

She made it the focus of her work to help women start playing bigger -- pursuing their dreams for their lives and careers, and sharing their voices more boldly.

Join me and Tara in this conversation where we explore these themes, and discuss ways to help women (and men) overcome barriers to playing bigger in the world.

When I first started writing about small business marketing many years ago, one of the first people I heard about was John Jantsch of Duct Tape Marketing. John had a great reputation, a solid business and a well-respected and highly trafficked blog.

I referred many clients to his first book, Duct Tape Marketing. Then to his second, The Referral Engine, and his third, The Commitment Engine.

Through the years, we became good friends, and he has been a very trusted and valued mentor in my own business.

I was thrilled that he wrote a new book, this time about selling, called Duct Tape Selling. I could not think of a more perfect person to talk about the new world of marketing and selling than John.

In this 27 minute conversation, we talk about:

The recent dramatic change in sales and marketing

How to use well-tested inbound marketing techniques to drive and close sales

The different skill set required for marketers to sell, and salespeople to market

Check out John's new book, Duct Tape Selling here. It is a powerful resource for entrepreneurs, marketing and sales professionals: http://amzn.to/1ipwavs

Many entrepreneurs dream of starting a business in their garage, scaling it, then selling it to Google for a billion dollars.

Such things rarely happen.

But scaling happens every day, in our career, our business or our workplace. We are constantly trying to improve ourselves, share our ideas, and put in systems and infrastructure that will grow our organizations without destroying that which made them great.

In the book, Bob lays out a way to approach negotiations and differences in business, and life, in a way that is mutually supportive and respectful.

In this conversation, Bob and I talk about how our national political discourse (and resulting actions) might look radically different if we took the time to focus on the motivation behind our beliefs, rather than name-calling.

We also talk about how to set personal boundaries without being rude, and handle negotiations in a win-win manner.

Bob says this is his most important book to date, and I agree. I hope that millions of people buy and read the book, resulting in a kinder, more effective and productive society.

There are some people I meet who I instantly feel not just a connection with, but true kinship. Todd Henry is one of these people.

I first met him when he interviewed me about my book Escape from Cubicle Nation on his wildly popular podcast, Accidental Creative. I was intrigued by his work with creatives, where he acts, in his words, as an "arms dealer for the creative revolution." His ideas have inspired people from graphic artists to Hip Hop stars (LL Cool J is a fan).

But I really got to know him when we were both writing our new books for the same publisher (Portfolio) with the same editor (Emily Angell). Our late-night email chats were both inspiring and extremely effective for working through creative blocks.

After being close with Todd in the creative process, I was so excited to read his brand new book Die Empty. It got me tremendously fired up.

In this interview, Todd gives extremely clear, passionate, concrete advice on not only how to get your creative work out into the world, but why it is your obligation to do so. I was shaking my fist in the air during the interview. I hope you enjoy the conversation as much as I did.

If you purchase the book by September 25 (be sure to fill out the pre-order form on the site), you get some wonderful pre-order gifts including:

Access to the Die Empty Book Club

Here's how it works: You ask me questions via e-mail or voicemail, and I respond to them via a weekly 30-60 minute podcast available only to the first-readers. This podcast will be much longer than our typical podcasts, and will add extra perspective to Die Empty. It's going to be a lot of fun!

The Official Die Empty Workbook

A downloadable PDF workbook to help you think through and apply the principles in Die Empty to your own life and work. The workbook also contains exclusive extra content and external sources to help you dive deeper into each principle.

Downloadable PIP Worksheet

A PDF of our very popular Personal Idea Pad tool to help you generate brilliant ideas for your work.

The 147 Episode Secret Accidental Creative Podcast Stash!

It's a series of 147 podcasts we released only to our AC Engage community, but that were never publicly available. You will have immediate access to over 12 hours of exclusive coaching to help you be prolific, brilliant, and healthy.

Many years ago, when I was in the early years of blogging at Escape from Cubicle Nation, I heard about a young man named Dan Schawbel who was writing like crazy about personal branding and millenials in the workplace. His name and face were everywhere, as he wrote for his own blog, as well as grew an impressive byline in places like Fortune, Time and Fast Company.

Dan's first book, Me 2.0, became an international bestseller, and has been translated in 13 languages.

And yet, surprisingly as we discuss in this podcast interview, he had to work really hard to find the right publisher for his brand new book, Promote Yourself.

Listen in to our conversation, where we discuss:

How the world of work has changed, and what you need to do to make sure you have sustained career and business success

The necessary hustle required to make things happen in a crowded online world

Expectations from millenials in the workplace, and how we can all learn to get along (Dan and I have healthy disagreement on a few items here, but that is what makes a good discussion, right?)

Promote Yourself: The New Rules for Career Success is fresh off the press this week, and not surprisingly with Dan behind the launch, has generated lots of buzz in the business press.

Imagine that you are driving down the road and you get a call from your office that a VC is interested in talking to you about investing in your business, but the only time they have to meet with you is tomorrow at noon. You have never put together a pitch before, and feel slightly panicked. But then you open an app, say "How to make a VC pitch" and immediately get 5 names of experienced VCs. You scan the list, see that one of them is Mark Cuban, and say "call Mark" and in 2 minutes you have him on the phone, coaching you through tomorrow's presentation (of course you scanned the list when you were pulled into a parking lot, because of course you would not text and drive). When you hang up, you would automatically be billed for 15 minutes of Mark Cuban's time.

This scenario is not far from the reality at Clarity.fm, Dan Martell's current company which connects entrepreneurs with questions with experts who have answers. He has the small goal of reaching one billion people with his platform in ten years (!).

In this interview, we talk about:

Dan's personal journey to entrepreneurial life, which included drug addiction and jail time

How he took this tough experience and made it a driving force in his vision for positive change

His early startup history, including early failures

The business model and vision for Clarity.fm and how it may change the way we learn

How Dan survived my "I have never met a Canadian I didn't like" challenge by the end of the interview (I like him a lot)

In 2010, Cali Ressler and Jody Thompson released their first book Why Work Sucks and How to Fix It, based on their experience leading a "Results Only Work Environment" (ROWE) while they were at Best Buy.

In a results-only workplace, employees can do whatever they want whenever they want, as long as the work gets done. No more pointless meetings, racing to get in at 9:00, or begging for permission to watch your kid play soccer. You make the decisions about what you do and where you do it.

It sounds great, doesn't it? But if you are a manager, how do you make sure that work is actually getting done?

In their second book, Why Managing Sucks and How to Fix it, Cali and Jody tell many stories from companies who have instituted ROWE environments. They provide guidance to managers who are ready to embrace the workplace of the future.

In this 30-minute interview, Pam and Jody discuss the book, and the revolutionary movement to give employees control of their lives back, while creating a productive and dynamic work culture.

A lot of entrepreneurs get all twisted up about branding. Either they think it is some huge, expensive thing that is only for large companies, or they get obsessed with nailing a complete brand strategy before taking the first tiny step in building a business.

Neither extreme is true.

In this podcast conversation with brand expert Liz Dennery-Sanders, we discuss what branding is and isn't, what is critical to know about branding at any stage of business, and how you must pay attention to every part of how you do business if you want your marketing efforts to be effective.

To illustrate what we talked about in the interview, Liz shares this post:

The dirty little marketing secret no one is telling you

By Liz Dennery Sanders

Why is it that some entrepreneurs have clients lining up outside their door and a waiting list a mile long, while others are struggling to pay the rent?

Why is it that most entrepreneurs are busy, busy, busy with their marketing tasks, but only a handful are truly effective?

There’s a dirty little secret in the marketing world that no one’s telling you.

Until now.

Think about it. You’ve put up a website, jumped on every social media platform that’s come along, signed up for all the “important” conferences and even invested in a cool new logo and business cards.

But your phone is gathering dust and other than a gazillion unwanted solicitations, your inbox has seen better days. You’ve been doing everything you think you’re “supposed” to be doing to market your business, but you’re still not attracting your ideal clients.

Well, here’s the Truth with a capital T:

If you don’t have a strong brand, your marketing will never work.

In order for a marketing strategy to be successful, you’ve got to have a solid brand foundation.

This means:

You are clear about who you are, what you offer and why you do it

You intimately understand your target market and position yourself as the solution to their problems

You know your superpowers and you use them daily

You communicate your value with ease

You lead with your heart and your passion, which enables others to make an emotional connection with you

In other words, we need to see and FEEL your awesome in order to connect with you in a meaningful way.

Let me tell you about my client, Margaret.

A self-proclaimed business coach, Margaret came to me because she was unclear as to why she wasn’t attracting clients, even though she was “doing everything right” from a marketing stand point.

To her, doing everything right meant putting up a website, getting on every social media platform possible, attending networking events and conferences and working 60+ hours a week.

Watching her made me dizzy.

Margaret was making the mistake that so many women entrepreneurs are making today: she put the marketing cart before the brand horse.

When we drilled down to WHY Margaret became a business coach in the first place, I found out that, because of her own experiences, she has very strong desire to help other women become successful, especially women over 40 who are either just starting a business or are completely reinventing themselves.

Margaret struggled with a slew of nasty bosses in her 20’s and 30’s, went back to school to get her coaching certification in her early 40’s, and now at 46, has claimed her independence and wants to help others do the same.

Bingo.

When I shared with Margaret that this was one of the keys to becoming more successful – positioning herself to work with a specific group of people – she was initially fearful and concerned.

“But I don’t want to exclude anyone from working with me,” she said, “I’m afraid I won’t have enough clients.”

My response: “Well, how’s that working for you so far?”

Margaret thought that by being available to anyone and everyone, she would certainly attract more clients. Instead, it was actually repelling them.

A confused mind never buys. On the other hand, a crystal clear, passionate message, directed at the right people, makes an emotional connection that leads to a relationship. And a relationship is the first step toward building brand evangelists.

When someone would ask Margaret what she did for a living, she used to say something like, “I’m a Business Coach,” or “I help entrepreneurs thrive in their business.” Her website and marketing materials had more of the same: Non-committal and often confusing content that was trying to be all things to all people. Not exactly a client magnet.

Now Margaret’s response is something like this: I help women over 40 either start a business or completely reinvent themselves – sometime it’s both! As a Business Coach, Entrepreneurial Evangelist and someone who has gained my own independence from the corporate world, I will help you find the passion AND the profit in your business and help you grow.

The next time you find yourself whiplashed by the latest and greatest bright, shiny marketing tools, first make sure you are clear about your brand and confident about the value you provide. This is a necessary step to make sure your marketing will be effective.

---

Liz Dennery Sanders is a brand and creative strategist, personal development coach and the founder of SheBrand.com, a global online business dedicated to helping women entrepreneurs build their confidence, their brands and their bank accounts. Previously, Liz garnered millions of dollars in press value for brands such as Escada, Hale Bob, Anastasia, Blue Cult and Elyse Walker, and connected them directly with A-list celebrities such as Angelina Jolie, Halle Berry, Sharon Stone, Kelly Rutherford, Gwyneth Paltrow, Jennifer Garner, Cindy Crawford and Marcia Cross. A member of the Vogue 100, a hand-selected group of 100 influential decision makers and opinion leaders across the country, Liz is known for her distinctive taste in style, design and culture.

Liz is offering a brand new class to help you unlock your brand superpowers. It starts Monday, June 18 - Details here: http://theawesomebrand.com/

This is the week of talent show finals: Dancing With the Stars contestants will be smiling and swirling on stage tonight, and American Idol contestants will sing their hearts out tomorrow for a chance at the grand prize.

If there were a reality show for Nicest Person on the Internet, Bob Burg would be in the finals, graciously Tweeting and writing his way into the hearts of millions.

Professional speaker and author of bestselling books Referral Engine, The Go-Giver, Go-Givers Sell More and his newest book, It's Not About You, Bob has built his career around teaching people that the very best way to be an effective and successful businessperson is to constantly and consistently focus on adding value to peoples' lives.

To say his perspective is a breath of fresh air is an understatement!

In this 50 minute interview, Bob and I discuss what are the underpinnings of a successful referral business, as well as specific strategies for attracting clients.

The formula for instant social media success :) (I am only sort of kidding - the way that Becky explained it made so much sense!)

I am extremely passionate about this topic, and will engage more of my own local business community in the coming year to learn how to make my own business more effective and more enduring. When we connect all size businesses, we ALL win.

In a departure from my normal entrepreneur interviews, in this podcast, I talk with Yum Brands CEO David Novak who talks about how to create a great culture for your startup. Although he is the head of a huge corporation, he talks about core building blocks that apply to any stage of business.

In perhaps my favorite part of the interview, I asked David what he thinks about corporate employees (even in his own organization) who are doing a side hustle in addition to their day job. His answer may surprise you.

All proceeds from David's book are going to the World Food Program to help in the fight against hunger.

Those of you who have been following my work for awhile know that I have been heavily influenced by my coach mentor Dr. Martha Beck. Her book Finding Your Own North Star changed the course of my life when I read it nearly a decade ago, and eventually led to my Escape from Cubicle Nation work.

Martha is a Harvard-trained sociologist and bestselling author. She is Oprah's life coach in residence, and writes a monthly column for O Magazine.

In this interview, I talk with Martha about her brand new book Finding Your Way in a Wild New World. Building on the research she started at Harvard many years ago, she explains how an encounter with an angry rhinoceros in Africa triggered an entirely new direction in her life, and led to this book. Rather than thinking your way to your right work, why not track your right life? We discuss:

How to find a path in life that will make you happy

Why the most "fancy" (wealthy, successful) people in the world are often unhappy

What elders from around the world agree on about creating happiness and magic in your life

Who has not fantasized about being a professional public speaker? Can you imagine how great it would be to fly to exotic locations and get paid large sums of money for a one-hour motivational talk?

Before you quit your day job, Nick Morgan, Harvard-trained communication expert, founder of Public Words and author of Trust Me and Give Your Speech Change the World has some hard-won advice on both creating quality speeches and making it in the hyper-competitive world of professional speaking.

In this conversation, we discuss:

The two conversations you have to manage in every presentation

The real source of natural and powerful body language (otherwise known as "no, you don't have to flail your arms on cue.")

The inside scoop on what it takes to succeed as a public speaker. Easy money in exotic locations is unfortunately not part of the reality. :)

After years of putting together teams of highly creative people, Todd learned that there were some secrets and patterns that helped them be happy, healthy and productive. He formed a consultancy to help organizations be more effective and started The Accidental Creative Podcast in 2006 which quickly shot to the top of the business category.

He synthesizes lessons from this intensive work in his book which combines special insight into the creative mind, as well as specific tips for harnessing creative energy.

As someone who creates for a living, knowing how to structure my life for maximum output and flow is a hugely attractive.

You can find The Accidental Creative: How to be Brilliant at a Moment's Noticehere, and more about it here. Connect with Todd on Twitter @toddhenry

---

Book links in this post are affiliate links. Thankfully, I don't live in California anymore. :)

Two years ago, when I was on my book tour, I had the great fortune of speaking at a management conference in Estonia. There were a number of other speakers there from Europe, including Morten Lund and Alexander Osterwalder.

Alex's presentation was about business models, and I was immediately drawn in by the clear and simple way he explained them. He was a fantastic speaker, and I was very intrigued by his book, Business Model Generation.

We rode together in the car from the conference site back to Tallinn, and he told me the story of how he had created this book with the help of over 450 co-authors including business model designers, academics and enthusiastic students of business. They chose to self-publish, and took the risk of creating a very visually rich design, not the norm for most business books.

Fast forward to 2011, and I was sitting at a table in the blogger's lounge at South by Southwest, preparing for a panel about blogs to books. One of the people on my panel was from Wiley, and he talked about a great success they had recently with a book that had originally been self-published. "It has sold over 100,000 copies already," he said. "It is called Business Model Generation." I just about fell off my chair when I heard that, since I never would have imagined the world would be so small. I was thrilled for Alex's success.

I recently spoke with Alex while he was at the Miami airport, fresh from a 3-day consulting gig in Medellin, Colombia. He is very busy working with companies to implement the ideas in the book, as well as spearhead a larger mission to demystify business model planning, and make it accessible to the masse so we can create true innovation.

One of these ways is a very cool iPad app which lets you quickly sketch out and prototype different business models, just as if you were writing on the back of a napkin. I think it will be the hit of every entrepreneur conference!

I hope you enjoy our conversation, and begin some serious experimentation with business models.

I can't count the number of fun projects, amazing clients and life-changing opportunities this path has provided for me.

But it wasn't until yesterday, when I was reading John Warrillow's Built to Sell, that I got the profound feeling that I was a total beginner in the world of preparing businesses for sale. I had never really asked myself the question "Do I want to stay in this business for the long term, or sell it and move on to something totally different?"

If I were to try to sell it today, I learned from the book, there would not be much tangible value in my business. It is much too dependent on me personally.

John Warrillow has started and sold four companies, and now lives a semi-retired life in France with his wife and kids, writing books, drinking wine and writing columns for Inc. Magazine. Yes, it is fair if you are all jealous of him. But he really knows what he is talking about when it comes to preparing businesses to sell.

If you are hot to buy the book, John has a special promotion until April 30 -- buy one copy, send in the receipt and you will get $65 worth of goodies, including a one year subscription to Inc. Magazine, a BuyBizSell valuation report (where you can get a clear picture of the market value of your own business), as well as access to a 2-hour group conference call with John. He wil also donate $25 to Kiva.org in your name. He is really a fantastic resource - I encourage you to jump before the end of the week! See promotion details here.

Buy Built to Sell at any fine retailer, including Amazon (my affiliate link).

Few people know the subtle horrors of creative blocks like professional writers. Steven Pressfield is a master at naming, and slaying, the beast called Resistance. The author of many bestselling novels like The Legend of Bagger Vance and Gates of Fire as well as the masterpiece The War of Art, Steven's new book Do the Work breaks down in detail how to get past creative blocks and get great work done.

Enjoy our 30 minute interview! I was totally inspired after the conversation, and got tons of work done.

Find Do the Work exclusively on Amazon here. It is a great book, which should be kept right on top of your desk for quick reference.

Those of you who have read my blog for a long time or have heard me speak know that I often reference a key moment in Escape from Cubicle Nation's history, when one incoming link from venture capitalist and blogger Guy Kawasaki turned my tiny audience into a massive wave of new subscribers.

It certainly was a moment of enchantment for me, as I watched the power of connecting with a ripe market of my ideal clients.

Today, Guy's brand new book, Enchantment, hits the stores.

It is based on his decades-long experience as a venture capitalist, and deep understanding of business evangelism and customer relationships.

A couple of weeks ago, I talked with Guy about the key concepts and stories in the book. In this 30-minute interview, we talk about both the light and dark side of enchantment. When someone is skilled in the art of customer seduction, you can fall prey to unscrupulous tactics. We also talked about how being enchanting does not mean that everyone will like you. To the contrary, when you take a strong stand on doing something a particular way, you will polarize your market.

Great conversation aside, the most enchanting part of the interview for me was hearing Guy describe the scene in front of him as he was trying to talk with me. Two of his kids decided to come in his office and bring the dog. Having experienced the same scene numerous times myself, his humor and ease with parenting made me appreciate him as a father.

I really, really enjoyed the book, and think you will too. Although you can glean the highlights from the infographic below, it is worth reading in depth. Whether you sell shoes or high-end software services, learning how to create deep, real connections with your market is the skill that will set you apart in the 21st century.

If you had been a fellow passenger on the Green Line train in Washington DC, looking at handsome young lawyer Warren Brown staring out the window, you may have thought he was composing his next great novel, or thinking about scaling Mt. Everest. Instead, he was formulating a new recipe for chocolate cake:

"Dry chocolate cake is a no-no not to be tolerated. So I thought of coming at it from a unconventional angle. I decided to not use butter and boiled water in the batter, but use cream instead to deliver hydration and fat to the cake simultaneously. I scribbled the hypothesis on a notepad, raced off the train, mixed and panned the batter within twenty minutes, and use the same recipe to this day. It’s the New German Chocolate cake, where cream and cocoa combine to make a dense chocolaty cake that is paired with a coconut & vanilla infused buttercream."

Warren's cake dreams turned into a baking "side hustle," which occupied all of his precious time outside of his busy law career. He slowly built his baking business to the point where he was able to quit his day job and open a bakery, Cake Love, in Washington D.C. Fast forward nine years and Cake Love has seven locations, and Warren has written two books, Cake Love: How to bake cakes from scratch, and United Cakes of America, with a third in the works.

Listen in on our 40-minute podcast where Warren discusses the hard work required to turn a passion into a business, and a start-up into a solid brand, and why entrepreneurs have to be a bit crazy if they want to succeed.

I had the good fortune to meet Patrick Thompson at my Portland Escape from Cubicle Nation workshop in 2009. At the time, he had left his corporate job as a software development manager and was working on a speed-reading app called QuickReader.

Patrick said that at 46 years old, he realized that it was the right time to try and see if he could replace his corporate income with his own business developing mobile device applications.

Fast forward 18 months and he has leveraged the code from the original application to create a string of new products, including MegaReader, which has had lots of press coverage, and great sales.

In this interview, Patrick talks about how he built his software app business from idea to fully thriving endeavor.

Note the rather uncharacteristic post title from my recent blog hack. The humor of the particular spam title and my post image was not lost on me. Call me the poster child for the need for a structured, secure data security plan:

Earlier this year, my web host had a series of technical glitches and I lost all my sites for almost a week. It wasn't until it happened that I realized the backup widgets I thought were installed were not. Only by the grace of a dedicated team (@naominiles , @matthewrayscott@va4hire@pmurrah and Scott Rivers) did I get all the data back (it takes a village to restore your online business).

In November, my web host was hit by a hacker, and my blog was infiltrated by viagra spam. The quick acting of @timgrahl and @williejackson scrubbed my site of unscrupulous code, but not before suffering embarrassment.

These experiences have made me an advocate for "scaring straight" new entrepreneurs about the need for data security protection.

I had the good fortune to interview freelance technology consultant Willie Jackson on this topic today, and invite you to listen to our 25-minute podcast about data security. Willie is a former technology consultant for Accenture, and one of the six "accomplices" recently chosen by Seth Godin to work on The Domino Project. Willie was also featured in my side hustle and flow series earlier this year. Common data security mistakes discussed in the podcast:

Not having a backup service for your website/blog

Thinking that FTP backup of Wordpress saves all your content (hint: it does not)

Creating weak passwords

Securing only your business data and forgetting priceless personal data like family photos

Shopping for web hosts purely on price, not thinking about security and support

He believes that many of the entrepreneur evangelists out there are selling snake oil when they encourage people to "do what you love and let the business model follow."

In our 30-minute conversation, we talk (and sometimes agree to disagree) about what every young person needs to be considering in the new world of work.

Scott is passionate for no-frills, practical nuts-and-bolts businesses which help young entrepreneurs develop the skills, experience and finances to take charge of their career. He does not think that corporate life is a viable alternative for many of our 20-somethings fresh out of college with bulging student loan debt and a poor chance of landing a job that will utilize their true talents.

I really enjoy his enthusiasm and conviction, and support his premise that Generation Y will be the driver of the entrepreneurial economy.

I will arm wrestle him about the importance of passion, but that is what makes for a healthy web of opinions. :)

I have always been an advocate of having young mentors, and Scott is too. He formed the Young Mentor Council, comprised of 80 successful, and young, entrepreneurs. They share advice through a large number of media channels including Entrepreneur.com and the Wall Street Journal. Find out about the council at Scott's website here.

We need to have more straight talk about the reality of today's world of work, and I am very glad Scott is leading the charge for amplifying the voice of the next generation.

Randal was the winner of Season 4 of The Apprentice, and faced what he called a classic "black faces in white places" moment when he was the first winner of color, and the only one (before or since) asked to share his title with the runner up, an Anglo woman who had fared much worse in all of the competitions.

In this interview, Randal talks about that moment, and what prepared him to confidently look Mr. Trump in the eye and refuse to give up a place he had rightfully earned. The book lays out a strong, positive, practical path to success and satisfaction for African Americans. It is also applicable to anyone who has felt like an outsider in a dominant culture.

Randal has used his own sense of identity, purpose and passion to obtain five degrees, start five successful businesses, write three books and mentor countless youth and young adults.

To round out the pricing series, I talked to my fellow business coach Sherry Garrity from Corporate Fugitive who illuminates some of the specific pricing challenges faced by corporate employees transitioning to entrepreneurship.

The three main challenges she talks about in our interview are:

Under-dreaming: thinking too small about the vision of what your business could be, and simply trying to match your salary as an employee

Under-pricing: not valuing all your experience, and using ineffective measures like billing by the hour

Under-billing: underestimating all the time and effort it
takes to effectively deliver your products or services, or not charging
the client for all the work you are doing

I
hope you have enjoyed this series! I have never done anything like
this on my blog before (long-time readers are probably shocked to get
six new posts in one week since I have been slacking on my writing
lately!). If you enjoyed it and want to see more intensive discussions
on particular topics, please let me know what you want to learn about.

Thanks for following along, and thanks to all my wonderful guest experts (links go to their interview in this series):

"There are a lot of business owners out there who are giving their stuff away for free because they don't know enough about pricing. That was my story," says Alexis Martin Neely, our next guest in The Price is Right Interview Series.

After quitting her job as an employee in a prestigious law firm to set out on her own, Alexis learned the hard way how not to run her solo practice. From these good lessons, she developed a very effective way to price and structure services, which parlayed into a whole new business line teaching and coaching lawyers. Her current business, Family Wealth Institute serves both lawyers and small business owners.

In this interview, Alexis walks through some specific pricing structures for independent service professionals, as well as discusses her passionate views on charging what you are worth.

She is one of those rare individuals who combine clear business intelligence with wit and humor. Her coaching is said to be a combination of tenderness and bite. I could not agree more.

In this edition of the pricing series, Andrea will talk about Guerrilla Pricing Tactics including:

The concept of free, which she terms a "pink spoon marketing." This is creating a business on the concept of generosity (much like you get with free tastes of ice cream from pink spoons at the ice cream shop).

What too much free looks like in business, which can involve going to long at free and getting kickback when you start to charge for services.

What too little free looks like in business, i.e. too little blog content and a quick sale of products.

What is a product funnel and how do you use it to design your product offerings? The pros and cons of starting at the top or the bottom of the funnel.

The why and how of market comparison in pricing.

What are your values and brand in business and how does that impact the price points you choose?

I hope you enjoy the conversation!

And if you get inspired to learn a lot more from Andrea, check out the live event she is hosting in Vancouver, Canada in March, 2010 called The Wealthy Thought Leader. (I will be there, and would love to see you!)

So much of what you learn about pricing focuses on the external market.

But in the daily practice of being an entrepreneur, much of the confusion and angst about pricing comes from an inner feeling.

Mark Silver, co-founder of Heart of Business, has a very unique perspective on the inner game of pricing
which is specifically tied to the spiritual side of business. In
addition to being a long-time business coach, he is also a Sufi teacher
and healer.

Listen to our 40 minute conversation here.

Mark covers a very interesting exercise which he terms "resonant
pricing." My good buddy Havi Brooks wrote a wonderful post about this
exercise where she gives a specific example of how she applied it to a
particular program she was launching with Naomi Dunford from Ittybiz. Read her example here.

Even if you pride yourself on having an extremely well-formed
left-brain muscle, I invite you experiment with some of Mark's
wonderful teaching.

Up tomorrow for the pricing series: Ramit Sethi from I Will Teach You to be Rich who will share all kinds of juicy lessons for moving from totally free blog content to well-priced products and services.

I am thrilled to kick off a week-long series about pricing in small business with an interview with John Jantsch of Duct Tape Marketing. John is a well-known authority on small business marketing who has a very popular blog and speaking platform.

Despite his solid business background and decades of experience, the
thing I like best about John is that he absolutely walks his talk. He
is extremely grounded, kind and generous with his knowledge.

Listen to the 30-minute interview here.

Some of my favorite parts of the conversation:

"Price is a terrible place to compete. There will always be someone willing to go out of business faster than you."

There can be a backlash if you price your services too low, because
your customers might think there is something wrong with you if you
charge below the market, or that you cannot deliver the value promised
in your offer.

"If people keep saying 'gosh, you are too expensive!' all that
means is that you are not doing a good enough job educating them on why
you are different."

Measure the results of your efforts by following up with your
clients to see what value you produced by working with them. This can
give you fantastic data, case studies, testimonials and a strong
foundation for referrals.

The biggest obstacle to business success is not lack of a great idea, but poor execution.

New entrepreneurs, lacking expertise or perspective, often struggle alone with starting or growing their business.

It doesn't have to be this way!

In my latest podcast (listen here), seasoned business coach and long-time small business expert Karyn Greenstreet describes the power of mastermind groups, which are small groups of 6-8 people with similar values and interests who help each other set and achieve really big goals.

Karyn attributes much of her current business success to her
mastermind group, which she has been meeting with for 90 minutes each
month for the past eight years.

Her advice is to learn about mastermind by starting your own. I plan to do so myself to get 2010 to a great start!

P.S.
I gush about Karyn quite a bit in this interview, and that is because
A) I have been getting solid, practical free content from her for years
and B) many of my clients and blog readers tell me how great she is. Marketing lesson: When you share great information freely and serve your clients well, business and partnerships come to you.

Bob has learned his field from the inside-out, creating and marketing his own "Micro ISV," (Micro Independent Software Vendor) business for many years, and advising many others on theirs in his consulting service 47hats.com. He is also one of the moderators of the popular Business of Software forum on the Joel on Software blog.

In this interview, I talk with Bob about:

Some of the unique challenges faced by web-based entrepreneurs

Tools and approaches to making the start-up process easier

Recommendations for those worried about colleagues stealing their great idea if they share it

How to define the right problem to solve with your product so people are compelled to buy it

How to use social media to connect with your community and promote your product

As soon as I could form the sentence "I want to go to the library," my Mom or Dad would take me every week to get a new stack of books. I remember the smell as I entered the San Anselmo library and strolled through the aisles. My senses tingled as I saw new stories, and I would have to negotiate with my Mom and Dad about how many I could carry home in a given week.

I will never forget reading Tom Peter's article The Brand Called You in Fast Company Magazine in August 1997. Growth in Silicon Valley was sizzling hot, and the fresh perspective on personal marketing was totally new and exciting.

25-year old Dan Schwabel felt the same thing when he read the article, although it was many years later, when he stumbled upon it on the internet. According to Dan, it summed up what he had been doing in his own education and career since Junior High. So he made the decision to become the personal branding expert for the new generation.

Can you still build a strong personal brand if you are no longer a young whipper-snapper?

How to maintain focus on brand building in a busy life

How to start small and grow your visibility in national and global markets

We can all learn from Dan's focus, drive and determination. He is, like my other young mentors Ramit Sethi, Ben Casnocha and Shama Hyder, showing that experience is not the only thing that builds a great brand.

I spent many years speaking to groups across the country, and even teaching presentation skills to hundreds of salespeople and engineers.

It was always fascinating to me since it combined so many favorite subjects: motivation, communication, fear, physical movement, design and creativity.

In today's conversation with Nick Morgan, I took my learning to a whole new level. His new book, Trust Me: Four Steps to Authenticity and Charisma integrates a lot of new research about the brain to help speakers become truly masterful. We talk about:

Why you do need to practice to appear spontaneous

How your brain drives your body language which can make you lose credibility (or gain it) before you even open your mouth

The specific steps to build great trust and credibility with your audience

Why the "Tell em what you are going to tell em, tell em, tell em what you told em" presentation structure that has been the standard for years is totally wrong. (I gulped a bit on that one, since I used to teach this)

How to structure the content of your presentation for maximum impact

Where to start if you are considering professional speaking as part of your business model or marketing strategy

Just about an hour ago, Daniel Kehrer asked me (on Twitter of course!): Are you finding lots more folks going freelance because of the economy?

Glad you asked Daniel!

In today's podcast, I talk with Michelle Goodman, author of the new book My So-Called Freelance Life.
It is chock-full of information for people who are considering
freelancing on the side, or as a full-time pursuit.

Michelle and I talk about all kinds of nuts and bolts questions about freelancing including:

How in the world do you get your first client when you work full-time in a "real" job?

Should you ever work for free to get started?

How to you contract for work appropriately to avoid scope creep?

Should you bother to list your services on the "bidding" sites like Elance or Guru?

When can "competitors" be a great source of referrals for your business?

I think one of the best ways to test the waters of entrepreneurship,
even if you are not ready to leave your job for a few years, is to do a
freelance project. Enjoy the conversation, and the book!

I may have set a new record for the shortest time from concept to production for a podcast: 20 minutes ago, I shared on Twitter that my best friend, Desiree Adaway, set up a personal board of directors last year and just sent me her annual report.

Desiree is the Senior Director of Volunteer Mobilization for Habitat for Humanity, and felt the need to get expert advice and insight from people she trusted and admired.

Many people were interested in hearing her story, so I called her up and recorded a podcast on the spot. I hope you enjoy our conversation in which we cover:

What is a personal board of directors

How to choose good members

How to make sure the relationship is mutually beneficial

How to get the most out of the mentoring relationship

Desiree and I learned of the concept from Jim Collins in Good to Great. Here are a few articles which expand on the topic:

Who doesn't love the film Rocky or hearing about how J.K.
Rowling lived near destitute while her Harry Potter manuscript got
rejected by scores of publishers right before hitting it richer than
the Queen of England?

A lot of our view of failure in popular American culture is romanticized. The fact is, while you are failing, it feels really awful
and does not become the enlightened lesson that you share until you
have ten years perspective between you and the excruciating experience.

How to view failure not as a deep lesson from above, but as an integral part of starting a business

How to not stay stuck in emotional wallowing right after blowing it big

How to make sure you are connected with why you are trying new things that sometimes lead to failure

How to bounce quickly from failures so that you maintain a positive forward momentum and are able to accomplish your goals

In the podcast, I referenced the tremendous new e-book by my friend Jonathan Fields called The Firefly Manifesto.
This gives some great insight and tools for those folks who may have
just been laid off, or who are working in unstable industries (which
would be just about everyone these days!).

Owning up to my liberal arts major and rebellious roots, I didn't
think I needed a "real" plan. And, for the most part, I did fine for a
decade, securing lots of clients and making a good living.

But honestly, I think that I was just not thinking about business
planning the right way. I imagined reams of paper, onerous
spreadsheets and carefully crafted mission statements. Yuck.

Now, Tim Berry, founder of Palo Alto Software and prolific blogger about all things startup, has come out with a new book called the Plan as You Go Business Plan.
Even though his company makes business planning software, Tim felt a
bit frustrated by the perceived hurdle new entrepreneurs attributed to
business plans. When I asked him why most people didn't write them, he
said:

"What people normally give me, Pam, is “Yes,
I’m going to tomorrow,” or “next month,” or “six months from now.” And
then there’s the variant on that: “Yes, I really agree it’s stupid that
we don’t have a plan in this business and so-and-so has been promising
to write it for years.” So they the pass the buck. It’s funny because
the drag, what we’re fighting is they have in their mind this huge
marathon-like PhD thesis-like thing. I don’t blame them sometimes for
thinking, “No, I’m too busy. I don’t have time for that. I’ve got to
run my business.”

Instead of this perspective,
Tim encourages you to think of business planning as a fun and critical
part of your entrepreneurial journey. He says:

“Planning
isn’t about writing some ponderous homework assignment or dull business
memo; it’s about envisioning the business that you want to create. It
should be fascinating to you. What do people want, how are you going
to get it to them, how are you different and what do you do better than
anyone else?”

I interviewed Tim on this topic for my
book, but he was generous enough to let me share the conversation as a
podcast. It is about 37 minutes long.

I truly am motivated to finally create a plan after twelve years in business. I hope you are too!

I get a lot of questions about blogging from people who are considering
starting a business and are new to the social media world.

So does my friend Nathan Bowers, who is a web developer by trade, and also an artist/musician and all-around renaissance guy.

Nathan
and I connected on Twitter recently and started a whole series of
offline conversations which resulted in this 2-part podcast interview.
We wanted to reduce anxiety for new bloggers, and also draw the
connection between the importance of good technology crossed with good
content. As we both noted, there are plenty of popular blogs with
crappy designs, mine included.

I get a lot of questions about blogging from people who are considering starting a business and are new to the social media world.

So does my friend Nathan Bowers, who is a web developer by trade, and also an artist/musician and all-around renaissance guy.

Nathan and I connected on Twitter recently and started a whole series of offline conversations which resulted in this 2-part podcast interview. We wanted to reduce anxiety for new bloggers, and also draw the connection between the importance of good technology crossed with good content. As we both noted, there are plenty of popular blogs with crappy designs, mine included.

As a side note, Nathan walks his talk and recently redesigned Fred Wilson's popular blog avc.com. He made the connection with Fred by commenting on his blog frequently, and suggesting improvements. Fred was so intrigued that he hired Nathan, proof that valuable business connections come from social networking done with integrity.

I have a pile of books to read and review next to my bathtub. The Go-Giver: A little story about a powerful business idea sat there for awhile, until I finally picked it up the other evening and started reading it. I was drawn in by the simple story, and got more and more encouraged by the premise as the pages went on.

A review of the book by Science of Mind sets it up well:

"For anyone that has ever believed that attaining success requires a greedy, self-centered approach, The Go-Giver: A Little Story About a Powerful Business Idea, could be just what the metaphysical doctor ordered. The beautiful message contained inside this book can help us develop a more pragmatic, big-hearted and ultimately successful approach -- both to business and to life."

In my interview with the co-author, Bob Burg, we discuss five key principles covered in the book:

The Law of ValueYour true worth is determined by how much more you give in value than you take in payment

The Law of CompensationYour income is determined by how many people you serve and how well you serve them

The Law of InfluenceYour influence is determined by how abundantly you place other people's interests first

The Law of AuthenticityThe most valuable gift you have to offer is yourself

The Law of ReceptivityThe key to effective giving is to stay open to receiving

The book is a nice, easy summer read with a great message. You may intuitively know these things, but the real question is are you doing them?

I was really excited to do this interview with Andy Wibbels of www.andywibbels.com after I heard that he took a "day job" as Marketing Manager at Six Apart.

I have known Andy for a long time and have always admired his candor, sass and brand, as well as his business sense. Since he has done almost everything right to create an effective business, like:

Create a successful blog

Define and own a particular niche

Develop a huge mailing list of devoted followers

Team up with great partners like Darren Rowse and Michael Port

Write a successful book (Blogwild)

Get mainstream press like the Wall St. Journal and USA Today

I wondered what would make him decide to become an employee.

I think his answers will interest you, if not challenge some of your long-held beliefs about entrepreneurship.

My conclusion at the end of the conversation is that there is no work configuration that is inherently evil. It is all about what you are looking for, what is important to you, what you are willing to trade off, and how likely you are to be successful on the "outside."

As for me, I think I am, as Jim Collins once said about entrepreneurs, "constitutionally unemployable," but that doesn't mean I don't respect someone's decision to take a day job.

Gary has a really interesting story -- from dead broke desperate handyman to successful entrepreneur.

Over the last 15 years, he has interviewed hundreds of successful
entrepreneurs to discover which skills are critical for starting and
running a business. Many are not what you think.

My favorite advice from the interview:

"Find a problem. Figure out how to solve the problem. Find more people with the same problem and you have a business."

I
like that Gary's views make me think. I have been in "do what you love
(and work and work and work and work) and the money will follow" mode
for so long that the "problem/solution" model was very intriguing.

Despite what you may think of my opinion based on my blog's name,
there are certainly times and places for a "job," rather than striking
out on your own. If you have to be your own venture capitalist for awhile, you might as well do it in an interesting profession! The more time that goes on, the more I see that
feelings of liberation erupt from your own positive thoughts and beliefs, no matter
your work configuration.

I interviewed Alexandra for my podcast where we discussed not just
the contents of her new book, but also what it is like to be a
successful self-employed writer. She gives some tips for choosing book
topics that are not just interesting to write, but that may pique the
interest of publishers.

Sometimes I feel a bit schizophrenic, on one hand encouraging people to not stress so much about leaving their corporate job to start a business, and on the other hand feeling extremely uncomfortable about all the "start a business in 30 days in your bathrobe" nonsense that permeates the internet.

Like anything in life, you will have people at every end of the spectrum, some who get lucky making tons on money in their first year, and others who take a decade to make serious cash.

In this 38-minute interview, I talk to Philippa about:

Her own experience building both a coaching practice and a coaching business (there is a difference, which she explains!)

What she learned by launching The Entrepreneurial MD, a coaching business focused on helping physicians learn business skills, enhance their medical practices and start new businesses

They key questions to ask before launching a business

Realistic timeframes for getting your income flowing after launching your business

Our advice may seem a bit conservative to some of you who have big plans to make a huge sum of money your first year in business. My response is threefold:

If you can make a huge sum of money your first year in business, do it. Don't let us or anyone else stop you.

Faster is not always better. There are really great things that result from taking the time to plan and launch a business. For people that have a lower tolerance for risk (financial and otherwise), slow and steady growth, sometimes on the side of a gig as an employee, can be a lot less scary and more rewarding than an all-or-nothing sprint for the finish line. You learn a lot by doing and testing a lot of things.

If you think it is easy to make huge piles of money, you may want to test your assumptions. Real world testing is the best ... launch a small product, do a consulting gig or two, try to get some new clients on the side of your day job. I hope I am wrong and response #1 applies to you. But I would rather you temper your optimism with realism than fall on your face and lose more than you need to.

You may notice that the closer you get to your right life and business, the more frequently coincidence, synchronicity and serendipity occur. Once thought the purvey of mystics and dreamers, more and more business people are embracing insight and intuition as a critical business skill.
In this episode, I share:

My own frequent experiences with synchronicity

Some "rational" reasons why it may occur

Resounding encouragement to stop being so stuffy and embrace the benevolent forces of the universe on your way to creating a great business.

Don't worry - you won't have to buy a Grateful Dead album in order to enjoy the concepts, just have a listen and tell me what you think at the blog: www.escapefromcubiclenation.com.

Technical note:
This is the first podcast I am recording with my new iMac, and I saved the audio file in a different format than usual. Let me know if you have problems listening by leaving a comment here, and I will make sure to address it. Thanks!

It is often tricky to know when it is safe to call yourself an expert in your field. If you have done any research in marketing and PR, you know the benefits of an "expert" designation: free press and the trust and credibility of potential customers, leading to more sales.

But it can feel a bit presumptuous to call yourself an expert, right?

This episode provides questions you can ask yourself to test your expertise, which go beyond the traditional formula of years of experience + number of academic degrees + number of books written = level of expertise.

I was stunned and awed this weekend when I read a great book on creative blocks called The War of Art by Steven Pressfield. Best known as a novelist of books such as The Legend of Bagger Vance, Gates of Fire, Tides of War, and The Last of the Amazons, Pressfield writes a short but exquisite analysis of the source, purpose and solution to creative blocks. It was published in 2002, but is a timeless classic for anyone who feels blocked from starting anything.

I chose a few key concepts to explore, including:

What is resistance?

What is its aim?

What is a quick way to overcome it?

I share some juicy passages from the book, which REALLY got me fired up to stop procrasinating and get moving on long-stalled creative projects. Here is a little taste:

"Resistance will tell you anything to keep you from doing your work. It will perjure, fabricate, falsify; seduce, bully, cajole. Resistance is protean. It will assume any form, if that's what it takes to deceive you. It will reason with you like a lawyer or jam a nine-millimeter in your face like a stickup man. Resistance has no conscience. It will pledge anything to get a deal, then double-cross you as soon as your back is turned. If you take Resistance at its word, you deserve everything you get. Resistance is always lying, and always full of shit."

I am very curious what your experience has been with creative blocks, and what you have done to move past them. Please share at the blog! www.escapefromcubiclenation.com

P.S. Yes, you heard a little bit of 2-year old screaming in the back of this episode ... I didn't have the time to re-do or edit the recording, so forgive my imperfection as a sign of DO-ING to slay the dragon. :)

People are drawn to entrepreneurship for a variety of reasons including work/life flexibility, the opportunity to contribute something meaningful to the world, the chance to make a lot of money or the platform to get known as an expert in your field.

Regardless of your intentions, chances are you want to make money at what you do, and use the benefits of press and publicity to market your efforts. In my shorthand, I call this getting rich and famous, even if in your humble definition this means being able to pay your light bill on time and getting a one-line mention in your local paper.

Many first-time entrepreneurs struggle to balance the effort it takes to get rich with the effort it takes to get famous. So in this podcast, I share 5 tips including:

Spend time defining your nicheSo that you know exactly who you are trying to target, and which problems they have.

Create a product road mapSo that you define what you are going to develop in what order and focus your efforts.

Create the infrastructure to support your product from first contact to product delivery and follow upSo you don't alienate your hard-won customers with crappy service.

Tie your fame-garnering efforts to your nicheSo that you don't become known as the boring, generic person who knows a little about a lot of stuff.

Always direct people to your product pageSo that you leverage media exposure to make sales AND get famous.

A blog reader recently wrote an email and shared his frustration at being stuck in a corporate job and hating it, but not knowing how to begin a new business in a new field.

To answer this question, I outlined a number of steps you can take to go from vague and fuzzy idea to concrete business concept, highlighted here:

Step 1:Wrap your arms around the field. Learn as much as you can about all the ways this field is expressed in business, so that you know which area to focus on.

Step 2:Choose a small "neighborhood" to explore. Once you see all the different possibilities in the field, choose a particular area of interest.

Step 3: Identify the hotshots that are doing the work successfully. These should be people who not only have technical expertise that you admire, but also complimentary values and thriving businesses.

Step 4:Carve a niche. Choose a particular area to work in that represents your best work, and a particular group of people to work with that would energize and engage you (and would pay you -- we are talking about a viable business!)

Step 5: Shake a tree. Get moving with a marketing plan, selling services and meeting with potential customers.

If you break things into steps and deal with one at a time, the prospect of entering a new field won't be so overwhelming.

If you were raised in a conflict-averse household like I was, you may find that your early training seeps into your business and you are afraid to upset anyone with a controversial product or service.

Big mistake!

The most successful (and interesting!) businesses take a stand and create something different, unique and meaningful for their target market. You should be no different. In this 6-minute episode, I outline why I think it is so important to take a stand and do the following things when designing your business:

For all of you who have just made your first sale, congratulations! You should jump up and down and dance a jig at your accomplishment.

Very soon, however, you will discover that a closed sale does not equal money in your bank account. Based on personal experience and that which I have learned from smart friends, I share some guidelines for making sure that you plan and contract for a stable cash flow in your new business. They include things like:

We all get comfortable using email to introduce ourselves to people we find compelling or share common business interests with. It is a quick and painless way to connect with people all over the world.

But with the influx of email in everyone's inbox these days, as an alternative, why don't you try picking up the phone?

If you are anything like me, you sweat the details of your business, wanting to make sure that everything is flawless and of the highest standards. The problem is, in a rapidly moving world and life, it is impossible to be perfect at everything you do. In fact, you will most likely stress yourself out and get little done if your standards are so high that you get paralyzed.

In this episode, I invite you to redefine your relationship with perfectionism and invite "good enough" as a new standard for releasing work and getting things done. In order to do this, you will have to:

Define different standards for your work

Prioritize your tasks

Make tough choices

By doing so, you will not only get more done, you will have more fun doing it. And learn more!

Intrigued by questions from many of my blog readers about small business marketing, I thought I would get answers from John Jantsch, one of the most well-respected small business marketing experts in the world.

Do any of these questions ring true for you?

If I have never marketed myself before, where do I begin?

What are the pieces of a total marketing system?

Why is it so important to define a specific target audience or niche for my services? Won't this narrow my opportunities?

What if I loathe marketing?

Should I launch my brand name if I am not 100% sure I love it?

Should I start a blog or podcast to market my new business?

John answers these questions and more, as well as some more specific ones like ideas for independent software developers who want to market their products, or how to promote a book.

Departing from the regular, brief bursts of information in this podcast, this interview is a 40 minute conversation with Martha Beck, author of the New York Times bestselling book Finding Your Own North Star: Claiming the Life You Were Meant to Live and monthly columnist for Oprah's O Magazine.

Martha provides lively and insighful information about how to figure out the work you are meant to do, a critical step in deciding which business to start as a new entrepreneur. Her approach may surprise you, and I guarantee it will make you think.

It is easy to get in the habit of being the "person behind the curtain," creating fame and glory for charismatic clients, executives and spouses. But when we choose to play small, we limit our lives to "next best" and miss the opportunity for great contribution to the world and personal joy and satisfaction.

In this episode, I share some of my own experiences with playing small and the tremendous surge of energy and abundance I experienced when I decided to play bigger.

If you are just starting to market your business, you might feel a little exasperated when trying to choose a perfect brand name. It may feel like until you do this, you can't move forward with any marketing plans and you feel stuck and frustrated.

In this episode, I cover:

What a good branding process should look like

Which marketing activities you can undertake before your brand is fully baked

Which marketing activities you should hold off on until you are 80% or more satisfied with your brand

Knowing what business to start is a huge question for many aspiring entrepreneurs. Aside from examining your own passions and interests, you can gain great insight into this question by thinking about your ideal customer in the following dimensions:

Who would I genuinely like to work with? What characteristics do they share?

What impact would my product or service have on their life? How does it feel to know I am having a positive impact?

How would I feel talking about my business with these customers?

See how the "customer likeability factor" impacts your decisions about what business to start. Please share your thoughts on the blog! www.escapefromcubiclenation.com

Do you do something very well, get recognition and rewards for it but feel very burned out and dead when you practice it? You may suffer the curse of competence, a deadly trap for aspiring entrepreneurs.

This episode discusses how to avoid starting a business based on a skill or ability you are burned out on. It can seem the easy path to money, but often leads to real frustration and apathy.

Some strategies discussed:

Disconnect the ability from the job description

Create a personal development plan to give yourself time to learn new skills

Consider a mix of "curse of competence" and new skills to kick-start your business

Two of the most critical elements of becoming a successful entrepreneur are developing a positive mental attitude and defeating negative self-talk. This is important to not only produce great business results, but also to enjoy the day-to-day process of building your business.

In this episode, I discuss two elements of a postive mental attitude:

Distinguishing between your "essential" self and your "social" self to ensure you are doing work you are meant to do

Using a simple 4-question process called "The Work" to overcome negative self-talk

This episode covers the importance of thinking about the kind of life that would make you happy, healthy, stable and fulfilled before you run down the road of creating a business plan. I include an easy-to-complete exercise with just enough "woo woo" to make you relax in your cube.

This episode introduces the purpose and intent of the Escape from Cubicle Nation Podcast. It will build on content I write on my blog www.escapefromcubiclenation.com as well as include interviews with interesting, informative, passionate and creative people who know more than a thing or two about entrepreneurship.