LOOKBOOK: LANVIN hearts H&M

on November 2, 2010

After much anticipation from budget conscious fashion lovers for the Lanvin with H&M collaboration, we can finally reveal the entire campaign for LANVIN hearts H&M. We are talking a (rather strange) fourth and half-minute commercial-like video showcasing the collection that features a cameo Alber Elbaz, artistic director of Lanvin, along with images from the collection. Drama, Drama, Drama.

At the time of the announcement, Margareta van den Bosch, creative advisor at H&M, gushed “Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.”

The LANVIN hearts H&M collection, which range in price from $9.99 to $249.99 is scheduled to arrive in stores on November 20th , looks remarkably similar to the Lanvin’s luxury line. What do you think?

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