Friday, August 23, 2013

Favorite Finds

As summer winds down in Chicago, brands are heating up social media in big
ways that could have lasting effects on the future of online communications
with consumers. Below are the stories we found most interesting this week.

J. Crew Debuts Fall
Collection on Pinterest – In a first for the
brand (and all other major retailers of women’s fashion), J. Crew gave
Pinterest followers a first look at its new fall collection by debuting the
pieces on Pinterest. Check
it out, this could be a major trend among retailers in the coming seasons.

Planning for a Social
Media Crisis – No online brand manager likes a
crisis, but, as major brands such as Rolling Stone and Chick-fil-A found
out this year, social media crises do happen. Check out this handy infographic on how
to best plan for an online crisis.

Nike Celebrates 25 Years
of “Just Do It” – Who says you can’t teach an old dog
new tricks? LeBron James, Serena Williams and Bradley Cooper helped breathe
fresh life into Nike’s iconic “Just Do It” tagline with a new
ad spot.

Demographics of Social
Media – Looking for a handy guide to the “who, what where” of
social media platforms? This infographic dives into
the demographics of social media platform users.

Facebook Rolls Out
Embedded Posts to All Users – Building upon its
inter-website integration, Facebook made available this week the ability to embed Facebook
posts into other websites available to all users. Previously only available
to news sites such as HuffPo.com and CNN.com, now any user with a third-party
website can embed one of their Facebook posts directly onto the website pages.