Chief Information Officer

"With the addition of the Ascential suite of products, IBM did a nice job of putting together an information integration solution that built upon previous investments we had made in this area," said Mike Petrilli, SVP, AAA Auto Club South.

"MCI's breadth and depth of its communication portfolio have enabled us to better serve our AAA Members through the use of MCI's Enhanced Call Routing and Voice Portal technology," said AAA Auto Club South CIO Mike Petrilli.

"More and more people continue to use our Web site, but there are a heck of a lot of people in our demographic who still want to do business by phone," says Mike Petrilli, senior vice president of information services.

"More and more people continue to use our Web site , but there are a heck of a lot of people in our demographic who still want to do business by phone," says Mike Petrilli, senior vice president of information services.

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Having something to compare the caller's responses to aids in recognizing the spoken words, Petrilli says.

The club pays for MCI's services on a per-transaction basis.Petrilli compares MCI's piece of the system with a "black box" that he doesn't have to worry about.

"We chose to use an outsourced model ... primarily because we believe this technology is still pretty early in its life cycle," Petrilli says."The software is changing very quickly.

"More and more people continue to use our Web site, but there are a heck of a lot of people in our demographic who still want to do business by phone," says Mike Petrilli, senior vice president of information services.