While I strongly reject the notion that this campaign promotes rape culture, I do admit the double entendre. Unfortunately, double entendres are only funny when they're out of the spotlight.

With that, I'll be removing the slogan from the van. Putting it on a can is one thing, but on the side of a van, where it's impossible to ignore, is another issue entirely.

Except, he didn't.

At Burnt Orange Report, Genevieve Cato, one of the original critics of the van, pointed out this morning that the "rape culture van is still rolling." According to Cato, a reader sent in a photo of the hot-pink van that is still delivering beer to liquor stores and restaurants in DFW.

I reached out to Reardon for comment, and he responded by email. "When weighing the decision on whether or not to change the van, we ultimately listened to the general public," he wrote. "We had an outcry of support in favor of not cowering to an overly PC agenda. At the end of the day, it's a beer. That goes down easy. End of story."

Reardon didn't explain why they'd changed their minds so quietly. If the customer base was so supportive of the slogan, why not make a big show of bucking the PC Police? Either way, the Dallas Blonde delivery van (and the brewery) rolls on.