Facebook Groups may help you reach your ideal clients. Plus, they are great ways to engage with your tribe, allowing them to get to know you better.

Another advantage of Facebook groups is that Facebook does not hide group posts from the newsfeed, unless the user has specified otherwise. This means your posts will have a better chance of being seen by your Facebook group member (versus your fans, who may never see your page content).

In this week’s marketing strategy, I outline what you must first do before starting your Facebook group – and that’s determining your objective.

Once you have your objective, you will know exactly what kind of group you want to host – and who to invite to your Facebook group.