You Are Targeted

You Are Targeted

That’s right! If you are one of the 400 million or more people who have a Facebook account, then you have been targeted. While you may not know it, Internet Marketers are gearing up to target the members of the Facebook community! Facebook in its initial conception stayed away from most direct advertising allowing its members to experience an open society with very little interference from the corporate world and businesses in general. Oh yes, there were always those adverts in the right margin of pages, but they were few, small and didn’t interfere with the overall social experience to be gained from interacting with ones “friends” and acquaintances. Whether that platform will remain intact and continue remains to be seen.

The corporate world use to view Facebook as an outside format with little or no relevance to their operations. However, that attitude has changed and continues to evolve. In one respect it is to be expected! After all, the Facebook platform boosts a worldwide membership in excess of 400 million people and growing every day. It would seem unlikely for the corporate world to bypass such a great marketing audience. All gathered in one place, under one roof and ripe to at least view their advertising messages. For the moment those adverts are limited to “pages” put in place by business, but the question is; “can proliferation into our social pages be stopped”? I mean, to date those right margin adverts have come from small entities looking to grow. Schools, clubs and adverts of that kind mostly. We haven’t seen Coke or BMW crowding our space with their offers! Will this continue?

For the moment, Facebook bosses imply it will. On the other hand, won’t they be tempted by the dollar strength of the corporate giants to change that policy? Heck, you would if it meant increasing revenues by millions of dollars, wouldn’t you? Hey, for the corporate world it is a jamboree! In one sense members could benefit from reduced prices, but corporations would be able to meet those lower prices by reducing sales forces, minimising brick-and-mortar facilities thereby drastically cutting overhead expenses. Rest assured, all of those business savings will not be reflected in the reduced prices!

Imagine entities like Ford Motors or D.I.Y. operators only need half their current showroom space and gearing up as distribution and servicing centres only! While that may seem a little simplistic, rest assured those giants will find a way to make something similar happen. I mean, if you are looking to purchase a brand new Ford Escort the bottom line for your decision to buy is not colour, it’s price! With the World Wide Web, price is currently indicative of area. You know that in the United States purchases are made using dollars and in the United Kingdom in Pounds Sterling while in other parts of Europe in Euros. What you may not realize is that these currencies differ greatly in their value. For instance, when I first arrived in England I was appalled to find that one dollar was only worth 50 cents. In essence, 5 thousand dollars was worth 2,500 Pounds Sterling. Moving that analogy forward then a Ford Mustang that might have cost 6 thousand dollars in the United States should have cost 3 thousand pounds sterling, right?

Get a grip! That same car would sell in England for over 14 thousand pounds sterling. Rationale, it had to be imported. Yet the car was produced right there in a factory in England. What import? Well, parts cost more to manufacture in England! What a load of bull. Their all outsourcing and getting their parts from the same factories in Indonesia, China and other places so don’t let them fool you. They will buy from the cheapest source available capable and willing to meet their standards for the delivered product. Why do you think so many factories have closed in these countries? Mainly because business can outsource and get what they need to produce a finished product cheaper elsewhere.

So, what’s this about you being targeted? Have a good look around the Internet. Use Google Search and put in your browser a simple unrefined search “ebooks on facebook”. I got a return that there are, ready for this, 99,600,000 books that meet that simple criteria. That’s million folks, with an “M”. Ok, so they are not all about doing business on Facebook. Guess what? There are 10 entries on each search results page. On page 1 there are 3 books on the subject with titles; “How To Set Up Your Facebook Store”; leverage Social Media To Grow”; Free eBook To Make You Tons Of Money On Facebook”. You do the math. If that held true for all pages, that would imply there are 33,200,000 books on the subject. Being realistic, let’s say that 29 in every 30 listed was for the same title and only 1 in every 30 was for a different book. Even with those ridiculous assumptions it means there are 1,106,667 different eBooks available on the subject. Still think you’re not being targeted?

One such book is the subject of this week’s review. Its title: “My Facebook Formula, 400 Million Members, Unlimited Potential”. In preparing this review I read through at least a dozen such books. The information contained in many of them is much the same with varying differences. The one mentioned above is typical of what they have to say and the general feeling portrayed in most of them. That feeling, consistent with the title, the Facebook audience is ripe for the picking! An immediate audience, massive customer base bringing unlimited marketing potential to the merchant. Most of these books are geared at smaller business entities, but you can rest assured the giants are also aware of that potential.

The eBook actually provides relevant information with regard to the workings of the Facebook platform in general providing the reader with criteria necessary to understand and capture the Facebook market. There is no detailed instruction on how to set-up or accomplish a desired goal and leaves that to the reader to figure out. But you can rest well assured that shortly the “how-to” manuals will hit the market together with courses on those issues. Why not yet? Simple! Someone has to accomplish a successful “from Facebook” record before that can be offered. It is just a matter of time before someone reaches that stage of development for such a project.

The book is a good read for non-Internet Marketers because it will give you some perspective on how these entrepreneurs will operate. What their plans and goals are and how to look out for them. This book is only 29 pages and can be consumed in just under half an hour. If you want a prelude on what you can expect to find in coming days with respect to your beloved Facebook social media, I would recommend you have a look at this eBook. So much so that I have made it available on my blog at no cost – free!

Yes, I am also an Internet Marketer and will be employing many of the same techniques reported in this book. I’m not saying there is anything wrong with the idea of having an available audience and using it to market. But I believe that market is entitled to be informed about how such practices may impact their normal Facebook operations.

Go ahead, get hold of the book. I have nothing to gain since it is offered free and you have nothing to lose. They say information is knowledge and knowledge is strength. Go get the strength!