The maker of Dove soaps and Axe body sprays is in talks with Honest for a deal valued at over $1 billion, the Wall Street Journal reported Thursday. However, the figure is significantly lower than the $1.7 billion valuation that was placed on Honest in a fundraising round last year.

While the talks are at an early stage, Honest hasn’t ruled out instead opting for an initial public offering instead, according to WSJ insiders.

Founded in Santa Monica, California, in 2001 by the “Sin City” actress, Honest has since raised more than $200 million from outside investors, according to FactSet data, and in the event of a sale, it has pledged to pay some investors double their initial investment.

Aimed primarily at young mothers, like Alba herself, Honest sells disposable baby diapers, household cleaners, personal-care and beauty products with an emphasis on the “natural” or “green” ingredients, a niche that Anglo-Dutch Unilever would then be expanding into.

Facebook shares fell more than 6 percent in morning trading as the social media company faced criticism following reports that a data mining company working for the Trump campaign improperly obtained and kept data on tens of millions of users during the 2016 election.

A Trump-affiliated firm under scrutiny for inappropriately obtaining data on tens of millions of Facebook users created profiling algorithms that "took fake news to the next level," a former employee said.