It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events.

Usually things go to plan and the celebrity is a great ambassador for the brand, but when trashy celebrities are seen to be endorsing un-authorised products (read: Jersey Shore), the brands can sometimes get a little cranky.

The new trend of ‘anti-endorsement’ might be a better (and much cheaper) strategy and is starting to rise.