Instagram

…signaled it is taking a harder look at influencer marketing as Facebook and Instagram try to clean up the landscape and brands try to manage it. And Snapchat owner Snap went from the next Facebook to the new Twitter as Instagram, which emerged as Snapchat’s foremost rival in 2016, eclipsed Snapchat…

…and other places across the web. From Marketing Land: 3 digital marketing pros sound off on upcoming Instagram algorithm Apr 4, 2016 by Alison Zeringue Many are anxious about Instagram’s announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist…

…[creators’] Instagram feeds, they were all constantly promoting their Snapchat handles,” said Dahan. Then, in August 2016, Instagram copied Stories from Snapchat and undercut its popularity among influencers. “Once Instagram flipped that switch, we saw half of the audience move to Instagram,” said…

…dynamically create a variety of video/carousel ads for Instagram Stories, which it says is the first tool of its kind. The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or…

…on the way. On Monday, Instagram started sharing analytics for brands’ organic posts and Stories through the Instagram Platform API, so that brands can pull up these stats within the marketing dashboards they use to manage and monitor their various social accounts. Instagram has been testing the…

…determine which followers of Instagram influencers are bots — and then clients’ fees to the platform are reduced proportionately. The New York City-based company says it is the only one to charge brands for the activity of verified human followers on Instagram, and not for bots. On average,…

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund…

…data streams. Clinch launches tool to dynamically generate ads for Instagram Stories Jul 16, 2018 by Barry Levine The firm says this is the first such tool to automate the creation and optimization of media ads for Instagram Stories at scale. Microsoft demonstrates ethical leadership in calling…

…process Healthgrades used to recruit its new Director of Marketing Technology. Instagram starts sharing analytics for brands’ organic posts, Stories through API — but there’s a catch Jul 24, 2017 by Tim Peterson Instagram is making it easier for brands to access organic post insights but requiring…

…May 16, 2016 by Ginny Marvin Google has removed the membership duration limit for Customer Match emails. Instagram’s new analytics give detailed insights May 16, 2016 by Tamar Weinberg Instagram is testing detailed analytics for marketers, and the result is looking good. From Around The Web: Google…