How spcap started their logo design journey

Summary

SP Capital Advisors is a new commercial real estate capital markets company. We need a logo that shows we are a sophisticated company ready to do business. We would like something nice and elegant with sleek 2009 colors (silvers/blues/blacks/maybe a small splash of a red)

We would like the "S" and the "P" to be a unique part of the design, but the words Capital Advisors must be there too as the name of the company is SP Capital Advisors. Maybe S and P interlocks somehow but people have to identify both letters distinctly somehow. Nothing flashy or bright—rather we’d like something smooth but professional. One could design some type of object as well—followed by SP Capital Advisors. We want to show (if possible) that we are global as well.

Company name

What inspires you and how do you envision the design for your business?

SP Capital Advisors is a new commercial real estate capital markets company. We need a logo that shows we are a sophisticated company ready to do business. We would like something nice and elegant with sleek 2009 colors. Commercial real estate professionals globally will be going to our website on a daily basis. The logo will be the main aspect of our website.

Wants

- Item 1...WeWe would like the "S" and the "P" to be a unique part of the design, but the words Capital Advisors must be there too as the name of the company is SP Capital Advisors. Maybe S and P interlocks somehow but people have to identify both letters distinctly. Nothing flashy or bright—rather we’d like something smooth but professional. One could design some type of object as well—followed by SP Capital Advisors. We want to show (if possible) that we are also global. In addition, we will need the right type of file so our web guy can use on our website--we will also put our logo on our business cards, magnets, etc.