02. (Forward thinking + an eye for detail) x standing outside the box = trend mapping and connecting themes across industries. Discussing how these shape the future of beauty and where market gaps surface.

03. Each chapter explores a larger umbrella trend in detail. Telling a story through visualised data and on-trend examples.

04. To wrap up, we summarise with key takeaway points and a trend map to help you visualise new paths and connections between trends.

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