Kibbe, a leader in the tea party movement and president of Freedom Works, writes that a business fails when it stops meeting its constomer demands. The Republican Party, he said, has “let the salesmen take control of the company,” and Americans are no longer buying into the party's message.

Instead, the GOP needs to re-visit its “business model, once built on the core values of individual freedom, economic opportunity for all, and constitutionally-limited government,” Kibbe explained. Meanwhile, he said, the GOP's “Growth and Opportunity Project,” a 100-page report that explains how the party underperformed in the last election, “audited everything surrounding the Republican agenda — except the product itself.”
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The grassroots movement, “including tea partiers, small-l libertarians, constitutional conservatives, and independents who don't see much to like in either party,” is climbing because it is committed to fiscal sanity and individual freedom, Kibbe penned.

Republicans, he noted, have been viewing people through election cycles. Change will come by building relationships at local levels.

Moreover, he maintained that fiscal conservatives such as Sens. Ted Cruz, Marco Rubio, and Tim Scott were not picked by the GOP establishment to “recruit diversity, but grassroots efforts for the candidates came from their ideas and values.

“Using this authentic and principle-driven process, our movement has begun to repopulate the Republican Party with an upstart generation of leaders who are younger and more diverse than ever before in the party's history,” Kibbe said.

Meanwhile, modern technology is making it easier than ever to push a candidate for office, he said, and a new Republican Party must respect the choices of millions of Americans.

“While Republicans struggle to define a principled agenda, the ethos of the freedom movement is simple: Be authentic and consistent,” he wrote. “Treat every American equally under the law. Don't hurt others, and don't take their stuff.”