Disclaimer

The facts and information provided to users in the pages of the Virtua website are for informational purposes only. Users should not rely on information on this Virtua website for any purpose other than for gaining general knowledge of the company. Material may be changed or updated without notice. Virtua is a data provider on behalf of Q4 Inc.

Discover’s Title Sponsorship of San Diego Bike Share Program Ushers in New Era as Discover Bike

Partnership Brings Additions and Improvements to the Bike Fleet,
Stations and Technology

RIVERWOODS, Ill.--(BUSINESS WIRE)--
San Diego’s bike share program is getting a fresh look and a new name.
Discover announced a multiyear agreement that, starting today, will
transform the city’s public bike share initiative into Discover Bike,
with new branding rolling out over the next few weeks. The sponsorship
will spark additional investments in the program’s equipment and
technology, including more bikes and stations and a new mobile app.

San Diego’s bike share program is getting a fresh look and a new name: Discover Bike. (Photo: Business Wire)

“The actions we take today will make a big difference tomorrow,” said
San Diego Mayor Kevin L. Faulconer. “Discover’s support of the San Diego
bike share program will enable improvements to the system and allow for
its continued expansion. Increasing commuter bicycling opportunities is
an important goal of our Climate Action Plan. Also, the concentration of
bike share locations in the urban core will play an important part in
the Downtown Mobility Plan, which will enhance bicycle safety and
increase ridership.”

Discover’s sponsorship will enable program operator DecoBike to boost
the size of the bike share fleet by 20 percent, with additional bikes
and stations being added to the city’s downtown and port district areas.
Riders will also benefit from investments in new technology, including a
new mobile app, an enhanced membership fob, and software updates for
more advanced bike and equipment tracking. Discover cardmembers will get
20 percent off the cost of all rentals or memberships when paying with
their Discover cards.

“Discover is continually looking for new and different ways to invest in
and support the communities in which we do business,” said Vijay
Konduru, vice president of media and sponsorships at Discover. “We’re
looking forward to Discover Bike becoming part of the fabric of San
Diego as our sponsorship helps create more transportation opportunities
for local residents and enhances the rider experience through
investments in new technology. Plus, we’re providing significant savings
opportunities when users pay for rides or memberships with their
Discover cards.”

“Thanks to Discover’s sponsorship, we’re another step closer to our goal
of making bike share a widespread transportation option for the people
of San Diego,” said Ricardo Pierdant, CEO at DecoBike. “Planning and
implementation is already underway to get more Discover Bikes on the
road and more stations in key locations across the city.”

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S.
financial services. Since its inception in 1986, the company has become
one of the largest card issuers in the United States. The company issues
the Discover card, America's cash rewards pioneer, and offers private
student loans, personal loans, home equity loans, checking and savings
accounts and certificates of deposit through its direct banking
business. It operates the Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading ATM/debit
networks; and Diners Club International, a global payments network with
acceptance in more than 185 countries and territories. For more
information, visit www.discover.com/company.