MERLION signs a distribution agreement with Avast

Leading VAD distributor and the largest full-range distributor across Russia, MERLION has signed an express partnership agreement with Avast Software, a pioneer in AV solution development.

Founded in the Czech Republic in 1988, Avast Software is now a world leader in the information security market. Avast products are widely used by over 400 mln users across the world.

In late August 2018, Avast signed a distribution agreement with MERLION. According to the terms of the agreement, the Russian partner receives the right to distribute all Avast products to end users (Avast Internet Security, Avast Premier, Avast Ultimate, Avast Cleanup, Avast SecureLine VPN), as well as advanced EKEY and CLOUD products. MERLION representatives emphasise the considerable potential for subscription-based and e-key-based distribution of Avast solutions. In addition, Avast products have every chance of being a perfect fit for the unique MerliONCloud cloud ecosystem launched by the distributor this year.

"For us, expanding the information security solutions portfolio is part of SW business line development," says Mikhail Stepanyuk, Director of SW Dept., MERLION. "Avast solutions take current threats into account since they are based on real-time global web activity analysis that is performed using advanced AI and machine learning tools. However, for us as distributors, it is crucial that the vendor is serious about the Russian market where it holds about a 25% share (based on user count), according to the vendor's own data. We are counting on the fact that our common efforts and MERLION's extensive channels will enable us to strengthen our positions along with reinforcing security for the Russian customers of our numerous partners."

"MERLION is the largest and most successful electronics and software distributor in Russia. This is our first ever partner of this level in Russia," says Aleksey Fyodorov, Director of Avast Software in Russia. "For us, the most important factors are extensive partner networks and diverse, well-integrated promotional channels. We expect this direct partnership with MERLION to help us strengthen Avast's positions across various digital channels. We are confident that our long-term experience in distribution and promotion, along with the innovative approach to sales development and the combination of multiple channels will make our partnership both successful and long-standing."