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SUMMER 2017
6
Western & English Today
ONLINE CHATTER
Conquering "The Social Network" can be a challenge. We've asked our panel of digital media
experts to share what they've seen work and what they've seen change on this dominant platform.
FACEBOOK
We have found that our audience
is diff erent than other social media
platforms, so it continues to be helpful
in engaging with a diff erent type of
customer. Facebook defi nitely has the
advantage of broader media sharing
with press articles or online features,
and general web content sharing is
unique to Facebook.
ALIJA CRAYCROFT
Content and Brand Manager, Coral & Tusk
Facebook has rolled out a Buy Button as a test
that allows consumers to purchase products
directly from the Facebook page instead of
having to travel to the website. It's a great tool
for retailers that are uncertain about building
an ecommerce site, giving them a chance to
experience online sales without making a big
investment of time and money. is tool also
provides instant consumer gratifi cation and can
give a nice boost to sales.
ANDREW TORCHON
Media Marketing Manager, Scully
Obviously our fan base has grown as well as Facebook users. e biggest shi I have
seen is that originally FB was more youth driven. Now, it is defi nitely an older/[more
mature] demographic. e younger demographic has moved on to other platforms.
CHERYL MCMULLEN
Creative Director, Double D Ranch
Join our network of retailers and
manufacturers to share important tidbits
or pose your own questions about
navigating digital media platforms.