People Generation is proud to be the chosen PR & digital marketing agency to represent the 2014 Korean Festival in Houston. We created the first ever social media campaign for the Kfest and revamped its online presence. While exceeding traditional media coverage expectations, we brought bloggers and digital PR to the core of our marketing efforts.

People Generation on ABC 13 News

We were able to have an opportunity on KTRK ABC 13’s morning interview during news hours. It was aired live at 8:30 AM on Saturday, Oct. 18, 2014.

Nielsen Audience: 96,440

Runtime: 2:11

Houston Public Affairs Shows

We booked Benjamin Shinn, VP of Korean American Society of Houston, to talk about Korean Festival 2014 on several public affairs shows:

1.Comcast Newsmakers

2. KTRK “Visions”

3. HCC “Global Outlook”

Local TV News Mentions

We obtained TV coverage for the Korean Festival from several local Houston news stations.

News Station

Newscast Date/Time

KRIV-FOX 26

Oct 16, 2014 5:30PM

KPRC-NBC 2

Oct 17 2014 11:00AM

KTRK-ABC 13

Oct 17 2014 06:30AM

KTRK-ABC 13

Oct 17 2014 04:00PM

KTRK-ABC 13

Oct 18 2014 05:30AM

KTRK-ABC 13

Oct 18 2014 06:30AM

Articles & Blog Posts

People Generation pitched to several media outlets, including online publications, and the response from the media was tremendous! To view some of our favorite articles, click on the links to read the entire articles.

MGIMO Alumni Association in North America | Blog Post | October 19, 2014 “Annual Korean Festival in Houston” (MGIMO is Russia’s most prestigious educational institution for young people with international interests)

Event Calendars

In addition to online media features, People Generation was able to secure coverage on top website event calendars. Below are a few of the top sites that featured the 2014 Korean Festival.

Advertising

We worked with our advertising partners at Houston Press and Houston Chronicle to obtain highly visible ad placements.

This web banner on Chron.com generated 205,810 Impressions

This web banner on HoustonPress.com generated 100,672 Impressions

Digital Marketing & Social Media

People Generation worked with the KASH web team to update the Kfest website with new content, newsletter sign-ups, deleted old content and posted post-event blog posts for next year’s visitors to view.

For our social media efforts, we posted content regularly on Korean Festival’s Facebook page that received high response rate from fans. We also created a hashtag (#Kfest2014), which gathered great grassroots content from visitors of the 2014 Korean Festival. We also worked on-site the day of the Korean Festival 2014 and updated all social media pages to provide timely information for visitors. In addition to social media posting, we also helped create an ad on Facebook for the Korean Festival raffle and generated value unique click-throughs.

The Takeaway

If you didn’t get a chance to go this year, we missed you! But, there’s always next year! People Generation had a great time interacting with all the KFest fans and working with KASH this year, and are looking forward to the 7th annual Korean Festival in Houston.

Are you facing challenges to promote your next large event? Let us help you to achieve the best possible result.