Especially in the digital age, sending a hand-written correspondence to someone is a way to distinguish your brand. As I wrote in The Great Game of Networking, customers appreciate not only the attention, but the time it took you to send the note. My friend Rachel Wagner is an expert in business etiquette and she has some excellent thoughts on why personal correspondence is a good idea, and she offers some well-mannered how-to’s with regard to the subject as well.

P.S. – Look closely at the samples she features and see if you spot one of your favorite logos…