Announced at the tail end of the 2013 Mobile World Congress in Barcelona, Ogilvy & Mather – the world’s largest digital agency – revealed that it has taken a “significant step forward” in developing its South African mobile marketing capability.

The aforementioned leap forward is made possible by the acquisition of a majority share in a leading South Africa mobile marketing company called Strike Media.

“The timing of this acquisition is even more pertinent given the fact that we are announcing the partnership while actively participating in the 2013 Mobile World Congress,” says Miles Young, Worldwide Chairman and CEO Ogilvy & Mather.

“Unlimited connectivity is the next state of progression and regions like Africa and Asia are core drivers in this evolution. Consumers are naturally adopting the phone as their primary means for communication.”

The company says that welcoming Strike Media to the Ogilvy & Mather family represents their commitment to growth in the evolving mobile marketing space.

For Ogilvy & Mather, the latest acquisition caps off a recent string of strategic company mergers that make Ogilvy & Mather “well poised to continue to dominate in this crucial medium.”

Strike CEO Russel Stromin couldn’t be more optimistic.

“Mobile needs to be integrated into the full marketing mix at many points along the customer journey and Ogilvy & Mather South Africa has a class leading approach to integrated marketing and understands the potential for mobile to truly transform marketing,” Stromin says. “Mobile has the power to revolutionize clients’ business and brands as it is playing a significant role in enhancing customer experience.”