jumP’s Luis Moreno Hits the Beach with Beyoncé

When famed director Jonas Åkerlund required a needle-sharp eye to cut pop music megastar Beyoncé’s recent campaign for H&M, he turned to his longtime partners at jumP. Editor and frequent Åkerlund collaborator Luis Moreño was tasked with transforming the director’s raw footage into a show stopping spot for the clothing retailer. “Beyoncé as Ms. Carter in H&M” is a sultry, sun-kissed :60 that sets the Queen of Pop against a breathtaking tropical backdrop – a perfect showcase for H&M’s vibrantly patterned 2013 summerwear.