I count more than 30 addresses before I was 25 years old and each one brought new experiences that make a difference today. My father was with NASA and we moved as the need for spacecraft testing changed. Later I made my own move choices and have lived in all 4 quadrants of the USA. As President of Bennett & Company Marketing, a firm I founded more than 30 years ago, I can tell you that understanding different cultures and ways of life have made a big difference in my career. I have loved every minute and tell others this is the best career choice ever.

Day: August 23, 2016

Our job as marketers is to be in the know – all the time on all subjects.

If only there was an easy way to do that! ah-ha – now there is:

Trends can be measured by decades, years, months, even a flavor of the week. Now with Google Trends you can identify what people are interested in as that very something is searched for using Google’s browser.

Right now you have the ability to see what’s trending right now.

What does this mean for your PR and marketing communications? A lot!

Google Trends can now be used to tailor information in a way that matches the interests of your news consuming audience. With Google Trends you can now find out what topics are hot in relation to your industry and integrate those issues in your next news release or blog post. Striking the iron while it’s hot will increase visibility and raise brand awareness of your content. The update to the trends tool just ushered in an age of foresight that will help bridge communications supply and news consumer demand.

And this tool is available to everyone, for free! According to Nieman Lab, journalists and other media professionals can comb through Google Trends to “gauge where readers are headed.” Just like today’s communicators, reporters can use the trends tool to identify what content would be of interest to the news consuming public and write articles that are in demand. Competition for readers is at an all-time high, so access to this kind of tool gives news makers a much-needed edge.

How does this new feature aid modern communicators? By having access to top current searched words and phrases, PR pros can craft messaging to line up with what people are currently interested in. It’s the equivalent of baiting a hook with exactly what fish are craving. Your announcement falls right into what’s trending and amplifies your message. Increased visibility and an engaged audience are cornerstones of maximizing the ROI of a news release.

What are some examples of topics you will find – so go see what’s trending on Google right now! You will find news angles and data to make your communications mainstream, right now!

Sports

People

Business news

Election 2016

Tech

Music

many many more categories

What’s trending on Google as you’re reading this post? Why not check and see? You can access Google Trends here.