Module 2 - Case
MOBILIZING SUPPORT FOR HEALTH EDUCATION
PROGRAMS
Assignment Overview
You are a health educator for a local children’s
hospital that wishes to partner with schools in the area
on an initiative to encourage healthier eating habits
among students and staff alike. A visit to a local
school site to explore partnership reveals that
teachers and staff may be reluctant to make changes
to their own eating habits. For example, when asked
(during an impromptu meeting with a small group of
teachers) about her willingness to replace existing
vending machine options with healthier ones, one
teacher remarked, “Now you’re going after my soda
and cookies. What’ll it be next?” Her colleagues
appear to agree with her on this.
Case Assignment
Read Chapter 6, Section 2 and Chapter 7, Section 8
of the Community Tool Box (i.e., Using Principles of
Persuasion and Identifying and Analyzing Stakeholders and
Their Interests) and, after doing so, write a four-page
paper in which you describe the steps you will take to
achieve “buy-in” from teachers and all other
stakeholders in this initiative. Your paper should
specify clearly:
•
•
Primary, secondary, and key stakeholders in this potential
partnership
Three principles of persuasion most relevant to the above scenario
Your strategy is to engage all stakeholders over the
course of this initiative (i.e., from conceptualization, to
grant seeking, to project implementation, through
evaluation and refinement).
Length: 4 pages typed, double-spaced.
Assignment Expectations
Assessment and Grading: Your paper will be
assessed based on the performance assessment
rubric that is linked within the course. Review it before
you begin working on the assignment.
Your submission should meet the guidelines on file
format, in-text citations and references, scholarly
sources, scholarly writing, and use of direct quotes
noted under Module 1 Assignment Expectations.
Module 2 - Background
MOBILIZING SUPPORT FOR HEALTH EDUCATION
PROGRAMS
Required Reading
University of Kansas (2011). The community tool box.
Part C –Promoting interest and participation in
initiatives: Chapter 6, Section 2-Using principles of
persuasion. Retrieved
from http://ctb.ku.edu/en/tablecontents/section_1060.aspx
University of Kansas (2011). The community tool box.
Part C –Promoting interest and participation in
initiatives: Chapter 7, Section 8-Identifying and
analyzing stakeholders and their interests. Retrieved
from http://ctb.ku.edu/en/tablecontents/chapter7_section8.as
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Optional Reading
University of Kansas (2011). The community tool box.
Part G -Implementing promising community
interventions: Chapter 21-Enhancing support,
incentives, and resources. Retrieved
from http://ctb.ku.edu/en/tablecontents/chapter_1021.aspx

A successful initiative requires the support of all stakeholders at various levels and in the
different phases of the program be it when seeking grants, implementing the program, or later in
the evaluation stages. Stakeholder characterization and roles vary; however, they can broadly be
described as those are likely to be affected or may have some form of effect on a program, or
those that may be having an interest in a given initiative. Three main categories of stakeholders
do exist, and the difference is in the amount of effect or input that they have on the assigned
program, the primary stakeholders are directly affected by it in a positive or a negative manner,
the secondary stakeholders are the individuals or groups that are indirectly affected by the said
initiative (CTB, 2018 b). Lastly, the key stakeholders can be either directly or indirectly affected
by the said initiative and are essential to the organization, or institution that is engaged in the said
effort (CTB, 2018 b).

To get the different stakeholders on board will ensure that the initiative is successful. An
understanding of who the stakeholders are in the program is the initial step in getting support, it
helps the team get to know the target and in turn, lay out the right approach depending on the
stakeholder group. After understanding the stakeholder it is essential to analyze them, that entail
getting more information on the stakeholder groups. By identifying and analyzing the
stakeholders more information will be made available, it will provide more perspective, and in
general, will ensure that the initiative has better success. Knowing the potential stakeholders is
also crucial to the exercise.