LELO Offers Durex, Trojan Chance To Study HEX Condom Technology

Trending News: LELO Wants To Revamp The World’s Biggest Condom Brands

Why Is This Important?

Because the condom industry is about to change forever. (Or so we hope.)

Long Story Short

LELO, the Swedish "pleasure company" that introduced the Charlie Sheen-endorsed HEX condom earlier this month, now has its sights set on revolutionizing the entire industry. It’s just offered the world’s three biggest condom brands — Trojan, Durex and Ansell — the chance to study its ground-breaking technology.

Long Story

Launched on June 14, LELO HEX condoms represent the biggest innovation to have occurred in the condom industry in nearly seven decades. With a powerful endorsement from Charlie Sheen and a revolutionary new product, the company surpassed its indiegogo goal by 2105% and sold more than 500,000 condoms in just 10 days.

Now, they’re doing even more to shake things up by reaching out to Trojan, Durex and Ansell, the three largest condom brands in the world, and offering them the opportunity to study the technology behind LELO HEX. For one million dollars, they’re willing to give the three biggest manufacturers access to 50 HEX molds, as well as the opportunity to receive help from their expert engineering team to start production of a revamped design.

“If no-one demands change, nothing changes,” CMO Steve Thomson said in a press release. “It’s clear consumer interest and usage could be much, much higher. We feel the major condom brands have a responsibility to innovate too.”

Remember: Rather than changing the industry's go-to material, LELO decided to continue working with latex and focus on overhauling and improving the way condoms are designed instead. After years of meticulous research and brainstorming resulted in the unveiling of the HEX condom. Made up of 350 hexagonal panels, it's thinner than most options on the market, but also way stronger against potential tears.

In addition to its million-dollar offer, LELO has taken to the streets of Slough, home of Reckitt Benkiser headquarters (the folks behind Durex), and plastered every corner possible with ads and billboards that read “‘the condom is out of date”. With such bold moves, the brand hopes to not only inspire further innovation within the previously stagnant industry and light a fire under its peers' asses, but also to stomp out the notion that safe, protected sex isn’t as pleasurable.

As Dr. Sara Nasserzadeh, an AASECT Certified Sexuality Counselor, explained: “Condoms are still the most valuable protective products against STIs... psychologically, condom’s value could be arguably even more since it could put the minds of the ones engaged in a sexual act at ease, therefore there would be less inhibitions and more allowance to explore and experience pleasure.”

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Condoms are the single best way to prevent the spread of STIs, but 71% of people hate using them.