When Digital marketers’ come across the word “Artificial intelligence,” the first thing that comes to mind is “RankBrain” algorithm.

In the year 2015, Google ruled out RankBrain, which is a machine learning system capable of returning answers to the users. Rankbrain uses the power of Artificial intelligence to understand quarries and respond to users in the same way as human do.

What happens when you type a search query on Google: What is the age of Justin Bieber?

Google returns a direct answer, moreover, it also returns a similar set of questions that people often type on google. The accurate answer with a similar type of question is all powered by Artificial Intelligence.

1. Artificial intelligence is a branch of computer science that deals with the building of intelligent machines that can respond and think like humans. In 1950, a test performed by English Mathematician Alan M. Turingpopularly known as Turing Test determined the intelligence of computers and was taken in consideration weather computer can achieve human-level performance and can fool an interrogator in all aspects.

2. Machine learning is a subset of AI that enables machines to learn from their experience.

Artificial Intelligence in Digital Marketing:

1) Use AMP and Reduce Load Time

In October 2015, Google announced AMP web pages, which are lighter versions of today’s web pages and aim to improve the performance of mobile web pages, such as reducing the loading time of them and improving the user experience. With the help of Artificial intelligence, Google is getting smarter and smarter at knowing what is best for users. AMP contents are automatically displayed in priority placement areas like the News Carousel. Having an AMP page automatically increases your chances to rank in the top three results on Google SERP.

a. Chatbots can assist customers 24*7 and retain data. In other words, customers don’t have to introduce themselves to every interaction. This makes the customer experience more enjoyable.

b. Chatbots have the power to track customers purchasing patterns. This helps to make changes in strategies and help to increase sales.

c. Chatbots are friendly and never run out of patience which can be really helpful for your business. Your customer can be angry but chatbot will always deal politely.

3) Refined Content Delivery

With the help of Artificial Intelligence in Digital Marketing, marketers can take data and target audience to take them to a whole new level. Now, marketers with the help of AI can do both identify potential clients or buyers, and deliver content that is most relevant to them. With the help of Big data, machine learning and Artificial Intelligence in Digital Marketing, there is very little that marketers can not do.