The consensus looks for Snap to report revenue of $157.5 million, up 306% from the $38.8 million it reported in the year-ago quarter. As you can probably tell from the name, this is essentially a rip-off of Snapchat's iconic stream of videos from all the people you follow.

"Snapchat ... went from being a very popular app among the younger demographics to being one of the most popular apps among the general population", Adam Lella, senior analyst at comScore, recently told MediaPost's Social Media & Marketing Daily. Snapchat messages self-destruct after 1 to 10 seconds, as chosen by the sender.

Snapchat also added a new tool called "magic eraser".

If Snap is ever going to be profitable, it needs to show that its investments with cloud partners will pay off in the long run, providing an easier way to scale the product with more capital efficiency. That said, the firm believes the daily active user (DAU) level will be the most important metric in the quarter given sluggish q/q DAU growth in 4Q, BAML believes expectations is for 163-166mn DAUs (5-8mn adds) and it did expects variability (above or below this range) and comments on 2Q trends to have a meaningful impact on stock sentiment.

Another new tool, per the Times, is a custom brush that enable users to draw on Snaps with a stream of emojis. Notice how now all of the editing features can now be seen vertically on the right hand side of the screen.

He also likes the company's ability to "capture publisher content and consumer mindshare as video consumption grows on digital". Tap the "looping" icon after taking a video snap to have it replay repeatedly, until your friend closes it or advances to additional posts on your Snapchat Story.

Even so, Mashable is today making money off Discover under a partnership with Snapchat's parent company, Snap Inc, to sell ads alongside its videos and stories. Instagram (now at 700 million monthly users) rolled out its own version of Snapchat Stories in August 2016 to the tune of over 200 million users (eclipsing Snapchat's total users in just 8 months).

The new tools will begin arriving today on iOS and Android.

Additional changes in the app include the new Loop tool, which lets you set a Snap to loop until your friend taps forward to the next Snap. The "New World Lenses" from Snapchat were the firm's biggest push into AR technology to date and allow for 3D graphics to be placed over items within the camera's view.

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