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For a site that thrives on being in the moment, Twitter is taking
its sweet time to fully roll out its new Activity tab feature.
The new feature was first launched nearly two months ago
to immediately alert you to the Retweets, Favorites and
Follows of your Twitter pals.

Simply put, the Activity tab gives you the lowdown on what the
people you follow are up to – in real time. So let’s
say your Twitter pal “John Smith” followed four new
individuals today on Twitter. The Activity tab will alert
you that he’s done so and show you who he followed. If
he favorited an item, you can see that he’s done so in the
notifications of the Activity tab. And if three of your
friends retweeted a particular tweet, you’ll see the
tweet and all who retweeted.

Twitter explains it as follows:

“It provides a rich new source of discovery by highlighting
the latest Favorites, Retweets, and Follows from the people you
follow on Twitter – all in one place. It’s easier than ever to
explore Twitter, connect with people, and discover what’s
happening around the world.”

Currently, only some Twitter users have the new Activity
tab while many others are still waiting. And many
people have never even heard of it.

“We are rolling out these new features on Twitter.com, and
we’re starting with a small percentage of users.”

One could speculate that perhaps some of the delay here may be
due to Twitter’s purchase of Julpan, a social analytics
company expected to help users identify interesting content on
Twitter, presumably through this new tab feature. However,
Twitter has not posted any updates on this to its blog.

After the recent Facebook changes that put users up in arms, as
ABC News reported, it’s
understandable that Twitter might be reluctant to slap the new
feature on everyone’s accounts right away. But that’s what Beta
is for! If you plan a change, make the change. Even if your
customers don’t pay for your service, you really shouldn’t irk
them.