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they end up being the same thing.
the what most are looking at is total price. the end result of how much is coming out of their pocket.
a framastat that is normally $100: getting a big discount of $50 off or 50% is the same thing. then when you add shipping in you can either buy it local for $75 (local coupons) or pay shipping of $25. it boils down to total price and energy out put (and how soon you need it).

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they end up being the same thing.
the what most are looking at is total price. the end result of how much is coming out of their pocket.
a framastat that is normally $100: getting a big discount of $50 off or 50% is the same thing. then when you add shipping in you can either buy it local for $75 (local coupons) or pay shipping of $25. it boils down to total price and energy out put (and how soon you need it).

I always go with best price. If the item is $100 at one store and on sale at 50% off, but $60 at another store with 20% off, I'm going to store 2. You can't just look at the discount. You need to look at total price. Kind of like going to the dollar store. I buy a shampoo for $1-good deal right? It's the same shampoo at Walgreens for $3. Then I discover that Wal-Mart sells it at their rollback price for $.98. You have to get out of the deal mentality and get into the total price mentality.

this is a thing they've looked at in the world of neuromarketing (which is creepy and interesting all at once). it turns out people lean towards the discounted price rather than opting for an already-low one. something about brain squirting some reward juice when it recognizes the discount ("look at what i am saving!").

just a little morsel of trivial stuff i thought i'd share. it is all i have.

Having been a shopper all my life, I am a "Bottom Line" kind of person. I will buy it at the cheapest price I can find, provided that the company with the lowest price has good customer service. For example, if Amazon had a book for $6 and B&N had a book for $4, I would buy from Amazon. I don't shop at B&N under any circumstance because of CS issues.

It isn't the discount I primarily care about. It is the bottom line price AND CS.

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