Here’s some pictures from the UNIQLO SoHo Flagship Store opening party last night. The store is amazing and I DEF enjoyed myself last night, it is REALLY BIG (approx 36,000 ft2). DJs were spinning throughout the night and there was food performance by Chef Morimoto. Great snacks and drinks as you tour the place and lots of interesting people attended. Luv’d how everyone dressed, very trendy and the best thing was the guest list line went very quickly, the line was long but in a matter of mins you’re in the door.

Guests can also shop last night, I tried to sneak up on some Designers Project stuff but the place was just too busy to shop in, I’ll go back this weekend. As you exit the store you’re gift with a UNIQLO purple (may be there’s other colors) scarf (I believe its a cashmere or pashmina, I opened it at home and just left it there…was too beat, I’ll double check tonight), DEF nuttin’ cheap, they did a great job with the event! Did you go?

I got a super-cute short trench from Uniqlo Japan a couple of months back because I wasn't sure it was going to be stocked in NYC. The quality - for the cheap price of $66! - was pretty amazing! I've been stopped for it and people have wondered if it was Dior Homme... I always love telling them it's something as cheap as H&M.

The stuff at their former space in Soho was pretty sad and unattractive, but I'll check it out this weekend.

Stuff looks pretty good conservative look though but they have some nice looking coats. This sounds stupid how exactly do you pronounce it?(Uniq-Lo) Are they going to do rapid expansion like H&M & Zara?

I've returned everything I bought except two outerwear pieces - a reversible nylon puffer jacket (nicely anonymous with no logos or anything) and the aforementioned short trench. Otherwise, not much I want.