Four-point plan for picking the right listing agent

Choosing the best real estate agent is one of the most important decisions you will make while selling your home. You may have been inundated with ads and offers, so how do you narrow down your choices and find the right match? Consider this four-point plan to help find the best representation.

Seek referrals and recommendations. Talking with recent clients will give you a realistic picture about the performance and work ethic of an agent. If neighbors or friends who have similar homes in your area and price range have had a positive experience, this is a great place to start.

Research their credentials. You can do your homework about an agent by looking up licenses, certifications and years of experience. Your best bet is to work with an agent from a reputable and time-honored real estate firm. This will ensure that you can get the facts about their sales practices.

Review their market experience and track record. Assess their recent sales and current listings to see if they are in line with your type of home and your sales goals. Finding an agent that is an expert in your area and price range will be key.

Ask about a marketing plan. An experienced realtor will know how to price your home and have a strategy for advertising your home and matching it with potential buyers. Ask for specific details about how your property will be marketed.

Finally, don’t hesitate to interview several listing agents before making your decision. Taking the time to find the right person to market and sell your home may pay great dividends.