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Fans have been hoping for years that Eminem would follow up 2002’s “8 Mile” with another starring role in a movie, but the Free Press has learned that the superstar Detroiter is taking a behind-the-scenes role on a new project.

Em and his manager, Paul Rosenberg, through their Shady Films production company, have partnered with Ben Silverman’s multimedia studio Electus to produce the new Web series “Detroit Rubber,” Shady Films revealed today. Cameras are about to roll on the original series, which will be shown on LOUD, the Electus pop-culture channel on YouTube.

The Web series will focus on Rick Williams and Roland (Ro) Coit, owners of sneaker boutique Burn Rubber, which is at 202 West Fourth St. in Royal Oak. The series will showcase the business challenges they face as they try to make Burn Rubber an international destination for sneaker devotees while launching the nearby two/eighteen clothing boutique for men in Royal Oak and planning a second Burn Rubber location.

Story lines will embrace Williams and Coits’ Motor City hustle, the entertaining staff they manage, the customers who frequent their store, and the local hip-hop culture in which they’re immersed.

The new series will be filming in and around metro Detroit this fall. A premiere date and other details will be announced as production on the project continues.

It makes sense, we all know he's always had a thing for shoes. All the Eminem and Shady Records shoes with Nike, his shoe collection, the fact the the first thing he did when he got money was buy shoes, that it meant the world to him that Proof gave him shoes...he's got like a psychological fixation on them or something.

I'm not surprised in the slightest, and I wouldn't be so quick to say that this is Paul's idea, either. Maybe Em shops there and wants to give them more exposure, that's not out of the question.

And Em never turned down Southpaw, for the record. They put it on hold.

You should read this.I break my back to give you my art, you steal my thoughtsIt's like driving a spike through my heart