To introduce the new branded chips, Erbert & Gerbert’s is holding “Free Chip Day” on July 16 at locations nationwide. Guests will receive a free bag of chips with each sandwich purchased.

“We’re very excited to be adding more Flavornation for guests to enjoy,” says Chuck Schwalbe, director of marketing. “Our franchisees are proud to now offer guests these eight new flavor recipes that no else has.”

Founded in 1988 in Eau Claire, Wisconsin, and themed originally from a child’s storybook, Erbert & Gerbert’s has grown to more than 63 locations in eight states, with locations ranging from urban centers to rural areas.

Growth for 2013–2014 is targeted in Iowa, Illinois, Colorado, Kansas, Montana, Missouri, and Nebraska, with additional franchises slated to open in Michigan and Texas.