One year ago today, on September 1st 2018, Cromulent Marketing officially launched. It’s been a terrific and fun year, and I just want to say thanks: To the friends who’ve had our back since even before day one To the people who referred us into new opportunities To the companies who’ve put their trust in us To the podcast guests and blog […]

Recently, we helped our friends at Miovision with a bit of an exploratory project. They wanted to test a market hypothesis about a specific use case for their smart traffic solutions. Testing a market hypothesis—as opposed to investing in projects regarded as ‘sure things’ or making only incremental adjustments to existing activities—is a rarity these days. Just because we thought it was […]

““Really thinking about the mental health of the people on your team, and what might be going on in their lives outside work, I think is something that is super important that we don’t necessarily talk enough about.” Jacqui Murphy A few months ago, I sat down with Jacqui Murphy, Chief Marketing Officer at Auvik Networks. We had a terrific conversation, covering […]

Customer success stories form an important subset of an effective marketing content library. They offer significant utility—they provide social proof/validation social proof/validation (important for crossing the ol’ chasm, because no one wants to be the first penguin in the water), they can address buying barriers, they’re very shareable, they can be transformed for use almost anywhere and in multiple formats—while being relatively […]

As a full-service fire protection engineering firm, the breadth of our diverse service offerings—along with their technical complexities—can be challenging to grasp and convey. We now have an amazing Services Guide and Sector Sheets that not only clearly communicate to our customers but also provide a consistent message. We highly recommend Cromulent. Mohit Gogna—Marketing Manager Since 1983, PLC Fire Safety Solutions has […]

“Canadians in general need to feel like they can be successful at scale. I think we need to have some courage. We also need to recognize our value, and that I think is where sustainable scale will come from.” Prime Minister Justin Trudeau’s visit to Kitchener wasn’t the only big thing happening in Waterloo Region on Tuesday; as most people were heading […]