Tag Archives: ROI

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

Attendees of the DCC Luncheon contributed to deriving Australia’s very first* donor centricity maturity score. Whilst the results may be surprising to some, they are regardless loaded with opportunity; opportunity to redefine this baseline and in turn, change the way the Australian NFP community supports their array of causes forever. *we’re pretty sure it’s the

By @Marketsoft Why is data quality such a big deal? Do you trust your data? If not, you are not alone, with 9 out of 10 marketers saying they are not happy with the quality of their customer data. Despite the impact dirty data can have on ROI and customer experience, many organisations are still

By Heather Zynczak, Media Daily News Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigation tool for making smarter decisions and creating more value. Unfortunately, marketers often stumble when it comes to using data to bring spending full circle. In fact, a recent study showed less than half of marketers believe they

By Simon Oliver – Marketing Profs No matter what industry you’re in, all customers want to feel like they are the most important customer in your business. For that feeling to resonate through your customer base, you must not only know as much about each of your customers as possible but also actively use that

By Sandro Catanzaro, Marketing Magazine Sandro Catanzaro, co-founder and senior vice president of analytics and innovation at DataXu, has worked at NASA and worked on the mission architecture for human exploration of Mars and the moon while at MIT. What marketers can learn from the Mars mission Here, Catanzaro explains how real-time optimisation algorithms that were

By Brittany Berger, @bberg1010 – Business 2 Community As we mentioned in a recent post, marketing can’t really survive without data. It’s how you figure out what works and what doesn’t, and how you prove those findings to the rest of your company. I think marketers are starting to figure that out, or it’s becoming

Source Nielsen, Media and Entertainment The demand to measure the return on investment (ROI) for marketing spending accurately has never been greater. Media channels continue to proliferate, and advertisers are being forced to sharpen their focus among an increasing number of options drawing from budgets already under pressure. Big data holds the keys to this

By Ann All, enterpriseAPPStoday IT, marketing functions should partner on Big Data analytics initiatives, experts agree. Earlier this year Gartner analyst Laura McLellan sent some shockwaves through the C-suite with her prediction that chief marketing officers will spend more on IT than chief information officers by 2017. Yet it isn’t that surprising, given recent software