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Merilyn Pereira is the Editor of MarTech Advisor. She is a writer and editor and has worked in Digital Advertising, Communications, and Publishing. She has 10 years of national and international work experience and has contributed extensively toward building quality content across industries. Attention to detail and excellent communication skills make her an achiever in any challenge she undertakes. Travel, cooking, photography, football, and trekking are her stress busters and she can talk about them endlessly.

Welcome to The Week at MarTech Advisor! This weekly column takes you through the ideas, news, articles, interviews and podcasts published on MarTech Advisor in the past week. Today, we’ve got the latest from the week of March 04 to March 08, 2019 — just for you.

In the week that was, we published a new edition of MarTech Musings where Editor-in-Chief, Chitra Iyer talks to Fernando Angulo from SEMrush about Search Optimization, Organic Search, Search Marketing, etc. Here’s a small snippet from the conversation:

CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT

Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.

“The biggest misconception with search metrics is that data doesn’t need to be shared among departments, no matter how big or small the organization is. Today every company with an online presence should be investing in web analytics and its analysis. Without web analytics, the rest of your marketing strategy will be blind.”

We had some interesting Guests Posts and Staff Articles on Content Experience, Mobile Marketing, AI and more. Lots of exciting news from SurveyMonkey, Accenture, Deloitte too!

What else happened in the world of MarTech?

Here’s a quick roundup of the MarTech highlights that you might have missed or may want to read just one more time!

Highlight of the Week

Search is essential to optimize the omnichannel experience, especially for large companies executing comprehensive marketing strategies. Here are five points CMOs need to know when it comes to developing a strategic approach to Search Marketing.

Get Inspired: Editor’s Picks from the Best New Ideas and Perspectives This Week

Content marketing has exploded in the last few years and is projected to be worth $412.88 billion by 2021, writes Julia McCoy, Chief Executive Officer, Express Writers. Consumers are savvier than ever before, and their buying journeys are more complicated, so it’s content marketing to the rescue!

Brands are beginning to focus on delivering content experiences and authenticity, transparency, and value marketing are the top three trends. Find out how to integrate these trends into your content strategy.

A big idea followed by a great product requires a good marketing push. This article by Pete McCain of AppVelocity talks about tested app marketing strategies keeping user behavior, search optimization and other technicalities in mind.

AI offers tremendous potential to manage customer interactions and significantly improve customer engagement. As marketers, it is important to explore powerful opportunities that can drive improved customer engagement and interactions. Let’s find out how!

One of the most promising terms of 2019 — Mobile Marketing — is fast emerging as the most sophisticated and strategic way to let your business ‘be found’ by the huge number of on-the-go users. Here are five proven mobile marketing strategies to drive better sales for your business, writes, Nisrag Metha, CEO and Chairman of Techtic Solution.

Stay in the Loop: The Big News of the Week

SurveyMonkey enters into an agreement to acquire the Voice of Customer (VOC) Technology provider, Usabilla. Usabilla empowers enterprises to collect, analyze, and act on real-time user feedback to improve their products and customer experience. For SurveyMonkey, Usabilla represents the logical next step to provide an end-to-end user perspective to their customers.

What Does This Mean for Marketers and How will SurveyMonkey and Usabilla work together to take on the world of surveys and VOC together? Join the discussion here!

Account Based Orchestration Platform, 6sense and Reactful, a web personalization technology company powered by AI and ML have formalized a technology partnership. The integration allows marketers to easily target and personalize web visitors’ experiences in real time.

?What If!, a privately owned innovation firm that uses an experimentation-driven approach has been acquired by Accenture. The acquisition aims at enhancing Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy.

Global digital infrastructure provider Tata, appointed Sumeet Walia as Chief Sales and Marketing Officer. Sumeet will lead and align the global sales and marketing functions around the company’s go-to-market strategy to drive business growth in all markets worldwide.

Deloitte Digital recently announced that it is expanding its strategic relationship with SAP to include Qualtrics. Deloitte will work closely with SAP and Qualtrics to make more meaningful connections with both customers and employees, ultimately elevating their human experience.

Industry Insights

On this week’s Talking Stack Podcast, Erica Seidel, Executive Recruiter and Founder of The Connective Good, joins our panelists Chitra Iyer, David Raab and Anand Thaker. In the context of recruitment, Erica believes, “Any recruiter who says they don’t use LinkedIn is lying”. We also talk about Marketing C-Suite, Innovation, Ethical Marketers and more.

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