Microsoft teams up with Intel, Dell, HP and more for major PC hardware ad campaign

Microsoft might be teaming up with many of its third-party partners to launch a big advertising and marketing campaign designed to help boost PC sales. The campaign will reportedly launch on Thursday with the slogan “PC Does What?”.

According to Re/code, Microsoft’s partners in the TV, print and online campaign include Intel, HP, Dell and Lenovo. However, it adds that Intel and Microsoft are putting in the most funding in the new ad effort:

“As for the campaign, it will run in the U.S. and China and is designed to let people know that the latest PCs do a lot more than the machine they likely have at home and at work. Intel noted when it launched its newest chip family that there are 500 million PCs out there that are five years old or older.”

The new push to promote PCs comes just as the holiday shopping season is about to begin. It also comes after reports from research firms IDC and Gartner claim that shipments of PCs worldwide may have declined by as much as 10.8 percent in the third quarter of 2015.