“While there’s clear evidence that mobile is playing an increasing role in the dreaming and inspiration phases of trip planning—mostly driven through social sharing on Facebook and Instagram—travellers still come back to their desktop in order to research options in more detail, compare prices, and ultimately arrive at a confident decision.”

Sojern data shows that only 28% of travel searches in the US came from mobile last quarter.

Lamping added: “Many consumers still feel that the price comparison shopping experience is better on desktop—whether that’s due to faster wifi or website load times, access to more content, or the ability to open multiple browsing windows simultaneously.”

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