MUMBAI: Viacom 18 Digital Ventures,the digital arm of Viacom18, hasunveiled its OTT video platform’sbrand name and identity.The soon to be launched service hasbeen branded ‘VOOT’ – an expressionused by today’s digital generation toexpress happiness, enthusiasm andtriumph.The brand identity for VOOT, which isexpected to go live in coming months,has been created by Brand Gym andElephant Design.Viacom18 group CEO Sudhanshu Vatssaid, “As one of the fastest growingmedia companies in the country, for usat Viacom18, digital content creation,delivery and access are essentialfocus areas for driving growth. WithVOOT, we set out to leverage analready digitally engaged audiencewith our content offerings. VOOT willnot only be the singular and exclusivedestination for Viacom18’s contentportfolio, but will have an equallystrong focus on original programmingcreated especially for the platform.The brand mission of VOOT is to createa whole new world of entertainment,filled with happy discoveries andaddictive content”Viacom 18 Digital Ventures COOGaurav Gandhi said, “The idea ofcreating this new brand VOOT comesfrom our desire to create a new,alternate and differentiated world ofentertainment for audiences in thedigital space. The core essence of thebrand is ‘infectious fun’ and‘happiness’, and this is somethingthat not only flows through in ourbright and colorful logo, but will alsoresonate in our content philosophy.Just like the expression VOOT, theentire philosophy and experience ofthe service promises to be joyous andcelebratory in nature. The digitalvideo market, both in terms ofaudiences and revenues, is set toexplode over the coming years. VOOTwill not only target to gain a sizeableshare of this market over the years,but also lead the way and set newtrends in original content creation inthis space.”VOOT, besides being the singular andexclusive destination for Viacom 18network’s content portfolio, willhave an aggressive originalprogramming strategy for theservice.Working with strong technology,content and branding partners in Indiaand across the globe, the new servicewill deliver high quality content toconsumers on a wide variety ofconnected devices over Wi-Fi, 4G, 3Gand 2G networks.http://www.televisionpost.com/technology...form-voot/