Live video is an increasingly common way for musicians to interact with their fans, from album and tour launches on Facebook to fan Q&As on Instagram and even streaming gaming sessions on Twitch or YouTube.
One aspect of livestreaming that still flies under the western music industry’s radar, though, are standalone live-video apps like YouNow, LiveMe and (until it was shut down in June 2018) Live.ly. Yet these apps, with their native stars and tip-based economies, are well worth studying.
One example of a musician building her audience through this route is British artist Emma McGann. She has nearly 204,000 fans on YouNow, where her videos have generated nearly 11m views since she started broadcasting using the app four years ago.
The post Emma McGann talks music, live video and finding fans on YouNow appeared first on Music Ally.
Source: Music ally