catching onto this wave by incorporating links to all their social media channels, along with incentives for "liking" them on Facebook or "following" them on Twitter. This year, the explosion of mobile internet consumption has brought with it an unprecedented wave of developments in mobile website design. With that in mind, here are the top mobile website design trends for 2011: 1.

MORE >>

MEASURABLE MARKETING

FEBRUARY 3, 2012

[Facebook, Media] Email Marketing: What to Watch Out For in 2012

In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. marketing channel. • "I see integration as the issue [.],

MORE >>

RECENT POSTS

APRIL 18, 2012
|
MEASURABLE MARKETING[Facebook, Media] Infographic: Finding the Right Social Platforms for Your Business

APRIL 5, 2012
|
MEASURABLE MARKETING[Facebook, Media] What to Consider When Putting Together a Gamification Strategy

become as central to marketing as social media has become. You’ve heard of the Facebook “like” button and Google’s “+1” Both of these are tools for people to share content while also providing their feedback on it. You may have heard some buzz around the notion of gamification. The term has been. So what is it? User- Generated Content. Social Login.

MORE >>

MEASURABLE MARKETING

APRIL 18, 2012

[Facebook, Media] Infographic: Finding the Right Social Platforms for Your Business

Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. good question to ask yourself is: what benefit would our prospects/customers find in visiting our Facebook page or following us on Twitter? If there isn't a clear answer to that, or your target market isn't active on Facebook or Twitter, you need to rethink your use of those platforms. In summary, our recommendation to you is to do your research before jumping onto a new social media platform. The drawback?

On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Christine Campbell, program manager for SEO and Social Media at Resolute Digital explains: "The brand pages as they are now on Facebook are boring, [are] mostly text, and make successful user interaction difficult.

MORE >>

MEASURABLE MARKETING

MARCH 2, 2012

[Facebook, Media] How to Rouse Your Facebook Fans to Action - 5 Tips

So you have a Facebook page - however, getting fans to to engage with your brand and actively participate on the page is a feat that many marketers continue to struggle with. Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. Don't talk at your fans, or use your Facebook wall as an opportunity for advertising.

[Facebook, Media] What to Consider When Putting Together a Gamification Strategy

Debbie Hemley, from Social Media Examiner , published a useful guide to the 26 elements of a good gamification marketing strategy, or 26 things marketers need to keep in mind when building a strategy. For example, as stats from the 2011 Los Angeles Game Conference indicate, "50% of gamers are reported as being female.and there are over 200 million gamers on Facebook". More and more companies today are latching onto the potential of gamification to drive engagement and awareness, and the number of companies delivering gamification-specific services has also increased. Flow Theory.
MORE >>

Here’s another story about a big company and a big social media disaster. Within a few hours of being released an enormous flood of negative public opinion was posted across the internet from Twitter to Facebook and the usual chaos ensued. In an attempt to stem the tide of angry customers and fans, Gap decided that they would attempt to get the public involved (a little too late) and as a result they published the following post to their Facebook Page : Unsurprisingly, this attempt failed to re-engage the public in a positive way. Social media is extremely powerful.
MORE >>

[Facebook, Media] Eye-Tracking and Social Media Profiles: An Insightful Study

However, when you throw something like eye-tracking into the mix and look specifically at social media profile pages, as EyeTrackShop has in a recent study with Mashable, you can end up with some really interesting conclusions. For companies with pages on LinkedIn, Twitter and Facebook, the results of studies like this one can help to reinforce what you already knew about social media profile pages, and may help to also uncover some new, useful tips. This one's especially important with Facebook, Klout and StumbleUpon. Read on! What's their first impression?
MORE >>

[Facebook, Media] Who's Using Today's Biggest Social Networks: An Infographic

As social media usage continues to rise, it's always useful to check in and see exactly which social sites are being used by whom. We came across a great infographic today from Online MBA, and it captures a range of demographic info around social media users, including gender, age, educational level, income, etc. Some highlights: College and university students comprise the majority of users for sites like Pinterest, Twitter, Facebook, Reddit and Digg. Young, tech-savvy males seem to prefer Google+, with women leaning towards Pinterest (82% are women
MORE >>

Although Facebook and Google couldn't risk full-scale blackouts, they found their own ways to announce their opposition. Facebook founder Mark Zuckerberg took to Facebook to comment, "We can't let poorly thought out laws get in the way of the internet's development. Facebook opposes SOPA and PIPA, and we will continue to oppose any laws that will hurt the internet." by Creative America , an organization representing leading entertainment unions and media companies in support of the bills. For journalists, bloggers and techies. alike, this week has passed in a.
MORE >>

B2B Marketing Zone can personalize the content based on your interests,
your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people
similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

We need your email and password to allow you to log into your personalization features.