Kent, UK—In the digital age, a company’s brand is often dictated by how they present themselves online. About ninety percent of customers report that they utilise an internet search to determine what companies they’d like to do business with. This means that for business owners, being in control of the online presence of that business is essential to staying one step ahead of the competition. Blue Square Management, a company specializing in Search Engine Optimization (SEO) as well as Online Reputation Management/Marketing (ORM) saw this need for business owners and for that reason has launched a new online reputation management tool in order to assist business owners in expanding, enhancing and protecting their reputation online.

“Everyone does it, we all look at reviews.” Paul Birkett from Blue Square Management, continues by saying, “It doesn’t matter whether we a booking a holiday, thinking about trying a new restaurant or buying a new tablet or laptop computer. We look at reviews and base our decision on those reviews. The same is true when people are searching for a service.” He goes on to say, “Whether people are looking for a plumber, lawyer or chiropractor, they will look to see if anyone has left a review about that business’s service.”

When a customer goes online to search for a company and that company has not gone to great lengths to establish and present themselves in a positive light, their reputation then becomes dictated by what customers say on social media threads, blog posts, and online articles. These as well as online customer review sites can be unpredictable and potentially negative, putting the company at risk of losing clients. If a company doesn’t claim their reputation online, someone else will. Even if no one has given a bad review, being unable to find a company online at all is even a bad sign in itself, as customers use what they find to help them make decisions. If there is nothing to be found, they are less likely to reach out.

Paul asks a simple question, “If you were searching online for a local chiropractor, and in the Google Maps results, three local chiropractors show up. One with no stars and no reviews, one with a number of five star reviews and one with a number of 2 star reviews. Who are you most likely going to contact first?” Paul continues, “Probably like most people, the chiropractor with the 5 star reviews! Our online reputation management tool helps businesses build that four and five star reputation from genuine customer feedback.”

In order to navigate these difficult new conditions, Blue Square Management’s new online reputation management tool is purposed simply to put businesses in their best light. It allows companies to forego the hassle and stress of internet reputation marketing, so they can get back to doing what they do best, serving clients. They offer their services to all types of companies, from small businesses to multinationals.

The strategies that Blue Square Management employs are proven to help companies to sell more products or services, expand brand presence, get more leads and customers, and increase visibility in search engines. Businesses looking to expand, enhance, or protect their online reputation can call +44(0) 1689 602 248 or email info@bluesquaremanagement.com in order to start today.