Intro Godaddy Email Marketing WordPress

When I asked you to name an email Marketing tool, what would you say? Godaddy Email Marketing WordPress

MailChimp? Aweber? ActiveCampaign?

Like most online businesses today, email advertising continues to be Dominated by the identical large players for the previous decade. Which means they get promoted very heavily and achieve a great deal of mindshare.

Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.

MailerLite has done precisely that.

So now, in this review, I’ll be tearing MailerLite from limb To limb to find out if it really stands its ground against the big boys…

Managing Your Subscribers

Having granular control over your subscribers is arguably among The most important facets of any email marketing software now.

Why?

Because highly personalized efforts are necessary if You are looking to increase opens, clicks, and, most importantly, your conversions.

And while many providers Permit You to”tag” subscribers in order To target them effectively, MailerLite utilizes a slightly different strategy.

When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.

Segments are essentially principles.

Your readers belong to a segment only when they fulfill the Specified rules, and will be automatically added or eliminated accordingly.

Here’s what setting up a rule looks like:

Notice the way you can also combine Rules, as well as another rule if the first does not exist.

Pretty smart, eh?

The next tab is for classes, and despite the difference in name, These act much like your usual”tagging” system.

(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)

Contrary to Segments, Groups are updated manually or through an Automation principle — that we’ll get to in a minute — and they don’t have any value besides what you actually call them.

As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, however, MailerLite offers a hand in the event you’re unsure:

Fundamentally, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors together according to a frequent denominator.

Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the added flexibility. Besides, they are discretionary.

Last, the’Fields’ tab is used to customize your email copy.

You will notice that MailerLite has Already populated this area with their own fields, such as title, business, and country.

If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.

So how do they really work?

You can either upload a CSV file of your readers together with Your custom field data in separate columns… or may easily add these fields to your forms which will only apply to prospective subscribers.

Here’s a screenshot of a test field I created and added to a form:

I won’t go too much to the shape Things here since I have a whole section on this below, but this is the approach I would recommend if you wanted to use this attribute.

Again, once you’ve gathered your custom field information from new Subscribers, you can pull them in to your email content and subject line.

Just click on the’Personalization’ drop down and select your Customized field.

I am barely scratching the surface Of what’s possible with custom fields, but it’s important to understand this is a feature you may use.

Overall, it is fair to say MailerLite has their contributor Management and personalization features on stage. Godaddy Email Marketing WordPress

Landing pages.

If you are not impressed by what you’ve seen up to Now, then perhaps The webpage builder will tickle your fancy.

After choosing’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.

Again, while the template choice Is not winning any awards, it does offer a great base to work from if, for example most people, you don’t have that pure eye for layout.

I went ahead and chosen the’Lead Generation’ template, though They ultimately do the same job; collect an email address.

This time, the editor will Provide you 17 building blocks to Further construct or alter your landing page.

Now, I’ve used my fair share of Visual page builders, and this is better than some dedicated alternatives *cough* WPBakery.

Along with the fundamental building blocks, you can use components like Hero sections, popup buttons, reviews and countdown timers.

No, it will not be replacing landing Page builders like Thrive Architect or LeadPagesanytime soon, but credit where credit due, this item over-delivers on all 3 form types.

Form Builder Tool

Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.

Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a lot to cover here.

Let’s begin with your Bog-standard embedded form.

These forms are created inside MailerLite so as to get An embed code, which you can then put on your site to display it on particular pages.

Despite starting off super basic, the form designer lets you To customize everything in the kind style, fields, background, name, input fields and, of course, the button.

Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real time.

It would’ve been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.

Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding additional fields and setting a custom success page.

(There is a GDPR compliance option. Sweet.)

And talking of the success webpage…

…MailerLite also lets you customize the default message, Which will replace the embedded kind and prevents users from redirecting.

Last but certainly not least, you Can check how your form screens on cellular by shifting the toggle to responsive mode.

You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.

So that is an Summary of this Embedded form but like I said before, you may also create popup forms in MailerLite.

While the majority of this installation process is identical, there are Still a few differences I’d love to point out.

Unlike embedded forms, you can choose between a set of Templates:

While this isn’t the most Comprehensive choice, they do provide a good foundation to work from and the editor is at least as easy to use with this form kind.

Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.

Here, you’ll notice there are some new options under form types Now around:

Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.

And, like before, you can perform with the styling options to get it Matched up with your branding.

Last, you can Select the close Behavior of your form under the’Settings’ tab.

The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have .

That is really where most email Marketing platforms will leave you, but MailerLite has yet another trick up its sleeve.

Pricing

The Price of MailerLite is among the tools largest Selling points, and let us face it, most of us love a fantastic deal.

For starters, they offer an infinite free plan that includes All features (including premium) for up to 1,000 subscribers.

While There’s some subtle Branding on your emails using this program, it is still an amazing option for anyone starting out.

And what about the top plans?

It ends up, at around half the Price of this competition on average, MailerLite is undoubtedly one of the least expensive options on the market. Plus, if you are ready to pay yearly, you can also get an even better discount.

In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.

Conclusion

MailerLite is one of the very few marketing tools to interrupt The (very crowded) sector in recent decades, and that’s no simple feat.

While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at just about anything you can throw at it.

All in all, I find MailerLite strikes the best balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to beat.

Thinking of giving it a twist? Let us know how it works for you From the comments. Godaddy Email Marketing WordPress