How Dawntreader started their custom wordpress themes journey

Company name

Training and Development Guru

Overview

I’m positioning myself as ‘guru-in-training’ on a quest to know everything there is about being a Training and Development Manager/executive.
The blog gives the answers to questions that new Training and Development Managers of larger, corporate firms may have – the questions I had, and had to search really hard to find answers to.

I write in a humorous, personable style, a bit self depreciating but with good content.
I believe being professional is getting really great outcomes for your clients, not by being ‘oh so terribly serious’ all the time. Looking for a design that reflects this and makes it super easy for people to read, navigate and share. At the same time – I don’t want a ‘silly clown’ design - it needs to be credible to corporate-suit-wearers (which is what I am too..)

This design request is specifically for a BLOG not a website. Hence, the design needs to suit the functionality and usability of a blog from my community’s perspective. The winner will also be contacted in the first instance when I need to business cards and logo.

Thank-you. I’m immensely grateful and will happily put your company link at the bottom of my blog. I’ll also ask you directly in the first instance when I need to have any further design work done – which would be a logo and

Tell us a bit about who you are and the people you reach

Corporate Training and Development Managers of larger firms, and those looking to step up into executive Training and Development roles. Predominantly women (probably 70/30 split) aged 30 – 55. And a market of up and coming T&D Managers in the 25 – 30 age bracket. Most of them will be ENFJ or similar on the Myer Briggs Type Indicator scale: http://www.personalitypage.com/ENFJ.html or ENTP http://www.personalitypage.com/ENTP.html
Most will not be very familiar with blogs, twitter or flicker. Those 35- 45 may not even have Facebook. Consequently, they don’t leave comments on my blog – nee dto make the opportunity to leave a comment really obvious and visisble.

Requirements

Please see attachment for full requirements.

I will also need a logo and business card in the near future and will contact the winner in the first instance