Vilfredo Pareto, the man responsible for the famous 80/20 Rule (more officially called Pareto´s Law), was an Italian economist- turned-sociologist. Because of his theories on the superiority of the elite, he is often associated with fascism and his descriptive analysis of human dynamics evokes some disturbing thoughts about our business. Is networking inherently elitist? Are the great majority doomed to fail, while only a handful of cream rise to the top? John Milton Fogg ponders the question in search of a genuine approach to network marketing for the rest of us.

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