Loss Leaders Give Your Deal an Advantage! A loss leader is a product or service at a price that is not profitable but is sold or offered in order to attract new customers or to sell additional products and services to those customers. This is a common practice when a business first enters a market or desires new customers. Essentially, a loss leader introduces new customers to a service or product in the hope of building a customer base and securing future recurring revenue. The Chamber recommend business adopt a loss leader pricing strategy to attract Shop Surprise customers

Getting My Deal Accepted

Does the deal offer something of real value?

Is the deal being offered by a new business?

The deal is NOT duplicated elsewhere? (deals are not an everyday special, not found in store or website)

Other Things To Consider

The message has an attention grabbers and sense of urgency: Today Only, Special Today Only, etc.

Naming Rights (form of advertising where by a company/city purchases the right to name the program)

A naming rights partnership offers a huge return on advertising dollars that is far above what can be achieved through traditional marketing channels. Much of which comes in the form of offsite promotion through media/public mentions

Branding Sponsor: $5,000 (Limit 7 Sponsors*)·Logo placement of Shop Surprise website landing page and promotional materials·Includes business membership to Surprise Regional Chamber of Commerce·Includes name mention in press releases and public service announcements·Include logo placement on Shop Surprise banner*The Chamber looks at sponsorship clutter as a measure of how many companies are competing for share of voice related to a particular program. Fewer sponsors allows for a company to have a more prominent ID, etc. Excessive sponsors increase visual clutter which makes it harder for a sponsor to stand out, ultimately lowering the value of the opportunity. The Chamber therefore limits partner sponsors, to ensure maximum visibility and branding.

​Why Digital Text Messages?The Chamber selected SMS messages (text messaging), because it is without question one of the most effective forms of marketing available today. Today texting is the most common form of communication in the U.S. among mobile phone users.Consider that 98% of all sent text messages are read, and on average they are read within 4 minutes of being received, it is easy to see the effectiveness of SMS marketing. Unlike other forms of marketing and advertising, with SMS marketing has the ability to affect and impact a business, not within days or weeks, but literally within minutes or hours. All Shop Surprise customers have voluntarily opted-in to receive deals!