2011 April: Social Media

Why it works: This Tweet offers a complete meal — appetizer, pizza, dessert and soda. It mentions delivery and offers the all-important phone number so interested customers can call right away. The only thing from preventing this from being a perfect Tweet? No price offered.

Extreme Pizza RVA

@ExtremePizzaVCU

Keep in mind that we are OPEN till 3am Wednesday to Saturday. Take-Out, Dine-in, Delivery 804-359-2030

Why it works: College students are up late, and they eat late. This Tweet let nearby Virginia Commonwealth University students know that Extreme Pizza is open when those post-midnight hunger pangs strike. And the phone number makes it easy for students who are busy studying (or partying, perhaps?) to order delivery or takeout.

Punch Neapolitan Pizza: special tastings and events for punch “foodies” — is there any interest out there for this —
example would be night to try amazing new capers and anchovies we found from Sicily.”

Why it works: This is what Facebook is all about for small business owners — interaction with customers. This post asked for advice from regular patrons: would you be interested in coordinated tastings of specialty foods? Punch received 36 comments, and the overwhelming majority said they would love to see these tastings come to fruition. So not only did Punch interact with its client base in a meaningful way, but the pizzeria also generated a new revenue stream without having to conduct expensive research.

Why it works: High-end pizza, dessert and a glass of wine for $20? In Los Angeles, that’s one heck of a deal. Also, the offer is designed to drive business on slower weekdays during the slower dayparts. While we’d like to see a phone number in the post, it is available on the company’s FB page.