What exactly is a Brand Promoter, Advocate or Ambassador?

Whether you call them brand ambassadors, advocates, promoters or digital influencers, the purpose in working with these individuals is the same: To cultivate consumer partnerships that result in increased social reach, engagement and traffic.

Genuine brand advocates are natural champions for a brand, who have an passionate affinity for the companies product or service and enjoy sharing that with others through testimonials and casual or social media endorsement.

Advocates can help drive referrals, provide product feedback, introduce new products to a marketplace, and build long-term relationships with potential customers.

The Power of Influencer and Advocacy Marketing

Research shows that consumers trust a referral from their personal network at a rate of 90%, and referrals are found online 81% of the time.

92% of consumers rely on referrals from people they know above all else.

How Does Publicity Force Leverage Advocacy Marketing?

Publicity Force builds, deploys and manages your your advocate team for you - we call it the Promoter Force! Our customized Promoter Force campaigns involve engaging current or future targeted consumers who evangelize your brand to amplify brand awareness and new customer acquisition. This is done through authentic non scripted “buzz’, testimonials and word of mouth strategies. Stakeholders in turn seek to recognize advocate contribution and reward where appropriate.