Web Analytics manager needs to be a SME on advanced digital analytics implementations, conducting data analysis, interpreting user behavior, developing reporting interfaces and presenting insights to the team and clients.

Responsibilities:

Develop and effectively communicate best practices for analyzing online behaviors, configuring and implementing digital analytics technologies, interpreting data and clearly presenting insights with an informed point of view.

Educate and coach clients and teams to actively identify opportunities for improvement according to business objectives

Make recommendations to improve digital marketing effectiveness by analyzing data to maximize sales, profitability and growth

Mentor team members by showing leadership in the areas of strategy, problem solving, work ethic and quality

Institute and conduct internal reviews and feedback for team member client deliverables

Heavily influence department process improvements for improved efficiency and quality of work

Recommend and implement the right set of tools that will allow clients to leverage their date including use of tracking tools, tag management, user interface assessment tools, conversion and site optimization testing methods, and other tools fit to deliver on driving and acting on insights into the business

Capture and display data in clear, simple dashboards that link back to activities of the team and can be easily adopted by the organization, leading ultimately to business growth

Management Responsibilities:

Manage execution and delivery of web analytics projects

Determine how web analytics project goals will be achieved via discovery and exploration

Set expectations with client and teams around the experimental and evolutionary design of web analytics solutions including the need for ongoing discovery

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About the author

Hands on staffing executive with a 17 year proven track record in information technology and creative staffing. I have placed professionals on freelance, temp-to-hire, and permanent basis across the United States. I have successfully worked on staffing assignments ranging from c-suite executive search (CEO, CIO, CFO) and other positions ranging from program managers, project managers, web developers, analytics professionals, Microsoft Dynamics CRM, AX, GP talent, creative and marketing professionals.