Why Persuasive Design Should be Your Next Skill Set

“With a focus on psychology, UX designers can build services that directly help people improve their lives. It’s not new; AA and Weight Watchers were around before the Internet, and they help people through difficult and long-term behavior change. Still, there are big advances to be made. Web services are starting to blur the edges between online and offline interactions. Nike+ and Fitbit track and provide insight into your exercise. ReadyForZero helps people change their behavior and get out of credit card debt. HealthMonth creates competitive / supportive groups of people who improve at the same time.

This is grander than enabling behavior—it is changing behavior. It is also only just beginning.”