Barrett-Jackson’s Reno Tahoe auction included the sale of 232 vehicles and over 400 collectible automobilia pieces totaling more than $9.5 million in sales (unaudited) at an astonishing 100 percent sell through rate. Barrett-Jackson also shattered automobilia records with a 36 percent increase in sales over 2014. Guests filled the auction arena peaking attendance at over 40,000 and surpassing the Reno-Tahoe record for single-day attendance on Friday. In addition, the eclectic docket of collector cars attracted the most bidders in the Hot August Night Auction’s three year history.

“In traditional Barrett-Jackson style we crushed records on every level during our Hot August Nights auction,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Not only did we have a 100 percent sell through rate with more than $9.5 million in sales, but our attendance was up, shattering our single-day record in our three year history in Reno. It’s clear that this week’s auction success is further evidence that Barrett-Jackson remains at the forefront of the American collector car market.”

Included in the auction excitement was the 3rd Annual Barrett-Jackson Cup competition offering more than $100,000 in cash in prizes. On Wednesday professional stunt-driver Rhys Millen drifted through the streets of downtown Reno to deliver the Cup trophy in true Barrett-Jackson style. Click here to watch the video.

“The Barrett-Jackson Cup has cemented its importance in custom car building history,” said Steve Davis, president of Barrett-Jackson. “In just three short years, it has become the pinnacle of respect for the hard work and effort that goes into building these tremendous custom vehicles. We also helped some incredible charitable organizations. I’m grateful that our generous bidders have joined us in making a difference in the lives of countless veterans and youth in our country.”

Barrett-Jackson continued its dedication to organizations that support charitable endeavors and the men and women who have bravely served our country. With five charity lots, Barrett-Jackson raised over $400,000 for deserving organizations including Special Operations Warrior Foundation, Ride 2 Recovery, The Foundation for Exceptional Warriors, High Fives Non-Profit Foundation and Transforming Youth Recovery.

“With an incredible 2015 Reno Tahoe auction already behind us, our sights are focused on growing our momentum for our 8th Annual Las Vegas Auction in September,” said Jackson. “We’re building an exciting docket of vehicles, planning an incredible gala and preparing for another record auction.”