Five Factors that Drive a Wedge Between Work and Social Media

Social technologies support collaboration, but with significant limits; the actual work must be done in other IT applications. A work-social platform that is deeply integrated with business processes and systems delivers business events in real time and in a context from which employees can take immediate action.

Jive, Yammer, Chatter and other social enterprise platforms don’t seem to understand that social is no replacement for business process, business data and work context. Social is the style; work is the substance. Work must come first.

As a leader in work-social solutions that integrate social computing with business processes and data, Appian knows that the golden ticket for business value is not bringing external social media into the work place. It is bringing work into the realm of social technology. When work and social are tightly coupled, each improves the other. Social brings speed and participation to work; work brings context and accountability to social.

This slideshow highlights the five most common factors that prevent social business from delivering real and measurable business value, as identified by Appian.

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