Collectivo has become more than a networking group, it has become a family. As with each family tree, there are branches that form over time. One of those branches has formed into our Latino Blogger’s Workshop. Over the last two years we have trained dozens of bloggers to become influencers in their respective fields.

There have been several other branches that found value in Collectivo. From Latino entrepreneurs, insurance agents, real estate experts and others, our audience has grown very diverse. But now, we – the Collectivo board – have decided to focus back to our core audience: Hispanic Marketing and Communications professionals. That’s why we are moving to a new model for new events: invite only. This model will assure we target the right audience and provide an enhanced networking opportunity for Marketers, Journalists, Public Relations Professionals, Social Media Specialists, Web Developers, Graphic Designers and other Creatives interested in the Hispanic Market.

With this change, we are also opening up our events to more dialogue. Expect more interactive presentations and panel discussions. Audience members will be part of the discussion and we turn to you, the experts to teach us as much as we prepare to teach you. It’s a night of networking free of sales pitches or agendas.

Our next event will feature a heated discussion on Cultural Appreciation vs. Appropriation. Again, this event will be invite only, but if you feel you should be invited to the party, please email info@collectivo.org. Remember, Collectivo events are always free, educational and have free drinks and food. To keep our events free, we rely on sponsors, so if you are interested in sponsoring a future Collectivo event, also reach out to us at info@collectivo.org.

You know it’s a great event when nobody wants to leave when it’s over. We had a packed house at this fun event on Wednesday. Our panelists represented Arizona professional sports leagues and shared how the Latinx audience is growing in each of the teams. That means sports team executives are taking notice and catering their venues for Hispanic fans. Here is a twitter recap from people at our event.

Heber Valenzuela is dedicated to growing the sport of futbol/soccer in the United States and locally with the Phoenix Rising Football Club. Heber has been involved with futbol his entire life, from playing in Mexico in his early years with Truenos de Cuautitlan at the Liga MX 3rd Division, to being chosen, due to his marketing experience, by companies like Soccer United Marketing to lead Sponsorship Marketing Activation for international events such as the Gold Cup and Copa America Centenario in Arizona. Heber, understanding the impact that Hispanics and Latinos bring to Arizona, has devoted his time to develop relationships with his community through public relations, communications, sales, marketing, sponsorships, charity, and grassroots programs. Heber’s studies in business marketing and personal soccer experience have equipped him with a vast array of knowledge of Hispanic marketing and its related critical components. Heber strives to share his experience with upcoming Latino professionals in the Marketing field. He believes that a general understanding of the Hispanic market, and developing inclusive, integral marketing strategy programs, could positively impact the field of professional sports. Join us to learn more and bring your questions for Heber!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Heber on board to share his unique perspective on Latinx Sports Marketing!

Meet Greg Fresquez, Communications Manager at Phoenix RacewayGreg Fresquezserves as the Communications Manager at Phoenix Raceway and leads the organization’s Hispanic outreach. In addition to liaising with general market and sports media, Greg strives to connect Phoenix Raceway with the Latino community, including the Phoenix area, as well as Mexico. His primary goal is to introduce Hispanic families to the excitement of Phoenix Raceway and extend a welcome invitation for them to attend a race.
In a sport long-perceived to have a lack of cultural diversity, Greg has seized the opportunity to create organic relationships and lasting partnerships that challenge that notion.
Phoenix Raceway has been recognized as the NASCAR track leading the way in its outreach to the Latino community. Additionally, from 2013 to 2015, Phoenix was the only track outside of Mexico to host a race in NASCAR PEAK Mexico Series – a testament to Greg’s work in establishing a strong Hispanic fan base in the Valley. Join us to learn more and bring your questions for Greg!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Greg on board to share his unique perspective on Latinx Sports Marketing!

Jerry Romois Sr. Manager of Hispanic Marketing for the Arizona Diamondbacks. He’s in charge of everything from public relations to social media marketing to the Hispanic community. Mr. Romo is well-regarded throughout the league for his Hispanic marketing work and spent years working with Major League Baseball’s Advanced Media office in developing Spanish language content for various teams. On top of his specific efforts to raise Hispanic awareness for his team, Romo strives to inspire other professional sports teams, as well as leagues, to use the D-backs as a reference point and learn from how they create strong relationships with the Hispanic community.Join us to learn more and bring your questions for Jerry!

Collectivo is committed to giving you access to engage with some of the best and brightest the valley of the sun has to offer. We are thrilled to have Jerry on board to share his unique perspective on Latinx Sports Marketing!

Latinos are a huge and growing demographic, and sports teams are taking notice. This event is to highlight how Arizona sports teams are incorporating their Latinx audience as part of their outreach to fans.

Join us Wednesday October 18th as we host three Phoenix area sports marketing experts who specialize in the Latino market. Hear their insights into successes and struggles of marketing to the Latinx demographic when it comes to sports.

Come network with other Hispanic marketing and communications professionals, enjoy free food and drinks and learn about Latinx marketing. And as always, our events are free.

2017 Arizona Latino Bloggers Workshop in action!! Learning best practices for photographing for their sites! Always a blast to get top tips from the awesome Crafty Chica by Kathy Cano-Murillo!
Our first blogger highlight is Subculture Recall! Check them out on FB, IG, & YouTube under the same handle!! #azlatinobloggers #phxblogger