An NBC10 viewer sent us this picture and asked us to find out the story behind it

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An NBC10 viewer emailed in this picture and asked us to find out the story behind this unique billboard she spotted on Moreland Road in Willow Grove.

The billboard has an unidentified woman's face with no words on it.

So here's the story, it's called The Billboard Project.

The photographs appear on billboards that aren't being used for commercial advertising. The pictures were all taken by Zoe Strauss, a local photographer, as part of an exhibition at the Philadelphia Museum of Art that's titled, "Zoe Strauss: Ten Years."