How Equine started their logo design journey

Summary

We are looking for a cutting edge or clean and crisp logo that captures the essence of our site and company in a well designed logo that avoids the typical cliche elements associated with the equine industry. We are big about being able to have features of the logo that will stick in the mind and can resonate in imagery from a distance.

Company name

SponsorBarn.com

What inspires you and how do you envision the design for your business?

We are launching a social networking site that connects athletes, brands and events in the Equine industry. We are calling it Sponsor Barn. It will provide public facing profiles for athletes and allow them to apply for sponsorships or loyalty progams with brands. It will allow brands to market directly to athletes and levearage those relationships in a multitude of ways. Equine industry is typically a wealthy man's sport so we are looking for something cutting edge or clean that avoids all the cliche looks.

Wants

- Item 1...Sponsor and Barn and the .com in the logo
- We also believe that there needs to be some sort of representation of the barn concept but be subtle like a red roof or a framed red structure.
- Contemporary

Don't want

- Item 1...No boots, buckles, spurs, ropes, cowboy hats or anything typically associated with equine industry by people not involved in the industry.