I work in an industry that only 1% of the population is addicted to… but we will always spend $300.00 on a pair of jeans that turn us on! Check out this article Written By: Christina Binkley at christina.binkley@wsj.com Shoppers Shell Out More for Designer Denim, Lured by Signature Details, ‘Made in America It is an enduring mystery […]

Good morning denim lovers, it is nearly 3am and I have written you a novel. David Moin wrote an article in this weeks WWD; about “Gap Gearing Up Denim” that caught my attention. Gap…denim… really; we are going to do this AGAIN? I am not convinced that Gap Inc. knows how to communicate their brand, […]