iBIONICS: Proudly representing Canada through a .CA website

Technology has become a major part of people’s lives. It’s something we use from the moment we wake up to the moment we go to sleep. For some people, technology can be life-changing.

iBIONICS, a health startup, based in Gatineau, Quebec, provides implantable bionics and develops technologies that help combat degenerative vision disorders. For co-founder and CEO Suzanne Grant, the two aspects of iBIOINICS mission: to build a business and to restore vision to the blind, were easily intertwined.

iBIONICS’s core product -- the Diamond Eye -- aims to replace blindness with high acuity artificial sight. By 2020, a projected 2.8 million people in Europe and North America will live with advanced age-related macular degeneration (AMD) or retinitis pigmentosa (RP), which are the leading causes of blindness.

“It took me years to find a project I could dig into,” explains Grant. “The Diamond Eye was the first project that met my professional bucket-list criteria.”

Creating the team and foundation for the company wasn’t a simple process. Significant groundwork needed to be done before their ambition could become reality.

“We made a list of what we needed to build a feasible, competitive, investable global business, and one by one we ticked off each step,” says Grant.

Developing this technology was no easy task either. Essentially, a computer chip stimulates neural tissue with electrical pulses, which then becomes interpreted as sight by the brain.

“The technology was cutting edge, but not the complete solution to help blind people see,” says Grant. “The remainder is what iBIONICS provides: wireless transfer of power and data, surgical technique, a demonstration of product fit in the market, and an investible, profitable business strategy.”

Establishing an online presence at ibionics.ca

Within five weeks of the company’s launch, iBIONICS established its website on ibionics.ca. They hired an Ottawa-based marketing agency to help build the initial website. Today, nearly a year later, the site is on the verge of changing platforms, but Grant is intent on keeping a .CA domain.

“Fortunately, the .CA name we were looking for was available and inexpensive. We went for a .CA primarily due to availability and brand association. I’m proud of being a Canadian company, and having a domain end with .CA sends that message immediately and clearly,” says Grant.

As an initial point of contact for media, investors, and both future and existing customers, the company website is an important public relations tool for iBIONICS.

“Our blog is the main driver of the website,” says Grant. “We publish our news releases there, and we direct traffic there from Facebook. We also handle email marketing to our international networks in Canada, Australia, the United States, and Europe.”

Ultimately, Grant says the website is a conduit to the people who use iBIONICS.

“The reception we’ve received is that our product is life-changing, and everyone is extremely supportive,” she says.

Looking forward

With a strong brand, product, and international presence, iBIONICS aims to become one of the world’s leading blindness solution providers.

With prototypes already being manufactured and developed in Australia, photonic development taking place in Ontario, and system engineering in Quebec, iBIONICS is positioned for a strong product launch, backed by international support.

This article was produced with the support of StartUp Canada to profile Canadian businesses.

Great Canadian businesses, projects and ideas start with a .CA domain name – if you’re looking to get online, reserve your domain name today:

Domain name

example: cira or cira.ca

Search results

Suggested alternatives

Here are some suggested alternatives. Just click on your favourite one.

Domain info

The following information is available for @domain.

Personal information about the holder of this domain name is not available in the search results because the registration is privacy protected.

Interested in contacting the holder of this domain name? CIRA offers an online Message Delivery Form that allows you to send a message to the Administrative Contact for this domain name.

Domain information

Domain name

Domain name status

Creation date

Expiry date

Updated date

DNSSEC

Registrar information

Registrar name

Registrar URL

Registrant information

Registrant name

Contact information

Administrative contact

Name

Phone

Fax

Email

Technical contact

Name

Phone

Fax

Email

Name servers

DNS 1 hostname

DNS 2 hostname

DNS 3 hostname

DNS 4 hostname

DNS 5 hostname

DNS 6 hostname

DNS 7 hostname

DNS 8 hostname

DNS 9 hostname

DNS 10 hostname

DNS 11 hostname

DNS 12 hostname

DNS 13 hostname

Registrars

Good choice! Secure @domain by registering it right away through one of the certified providers below.

Canadian Internet Registration Authority (CIRA)

Connect with us!

Stay up to date with the latest
.CA news and events by
connecting with us.

Domains registered

2,825,684

By accessing and using CIRA's website you agree that you have read, understood, and consent to the terms and conditions for the use of CIRA's website, as set out in the Website Terms of Use and Privacy Policy.