We’ve completed over a dozen projects for Nike to define the most dynamic and compelling archetype within their target audience, spanning geographies and retail partners to focus on the intersection of sports and style. Nike understood that to break through in a cluttered marketplace, they needed to truly understand the specifics of who they were creating for – and how best to communicate with them.

The Nike Muse has helped to inspire global go-to-market strategy, product innovation, in-store merchandising, and even the launch of House of Hoops by Foot Locker.