Qlik Re-brand

QlikTech, data analytics, needed to evolve to a multi-product company. This required re-naming / re-branding the company and developing a design strategy that allowed for a suite of new products and services. It was an all-encompassing task to roll out globally and required creative direction for our in-house design team and outside agencies to ensure a consistent brand experience.

I led a brand exploration of the new Qlik corporate logo which elevated the refined “Q” icon, and combined it with a modernized type mark. The exploration also included new icons, illustrations and color palette. Interconnecting circle graphics were developed to communicate how Qlik software visualizes connections in data and a new touch-enabled design. I directed a photo shoot to make product imagery feel more modern, approachable, and touchable. Design elements had to work across print, digital, animation, event and office design applications.

For the rollout we developed an brand portal site to help disseminate guidance, logos, assets and marketing templates internally and to our agencies across the globe.

QlikView on Mobile

When the QlikView data analytics app became available on mobile, touch-based devices we launched a global campaign to announce it. The integrated marketing campaign included email blasts and SEM ads but nothing could generate as much excitement as a video to really show our app in action. Working with an agency to develop and produce a live action video, we integrated data animations to communicate how having discussions while interacting with our new touch based app can affect real-time business decisions – anytime, anyplace.

Introducing QlikView on iPad

Do You Poken?

Poken wanted to bring the “fun” back into social networking with a new device that connects everyone’s social streams to an online community when you touch it. The brand exploration included re-designing the 3D corporate logo to a more modern design optimized to work across print and digital applications. I designed a new style guide for the global brand with more robust guidance and created an extended color palette for each of the Poken characters. The corporate identity project grew to include marketing materials, designs for new product branding, packaging, point of sale, swag and digital applications.

Qlik - Natural Analytics Campaign

Qlik’s “Natural Analytics” campaign aimed to promote their new ground-breaking product built on a touch-based platform with a new naturally, intuitive design. The campaign required unique imagery to get their current client-base excited and intrigued enough to try it. Nature imagery mixed with illustrations of data graphics stood out visually across digital, print, and event design and was a departure from imagery commonly used by other BI competitors in the market. The Natural Analytics theme rolled out across email marketing campaigns, web ads, event design and collateral.

Feather Press

Identity design for Feather Press, an independent, women's literary press, included logo design, icon, responsive web design, social media identities for Facebook and Twitter accounts, and a MailChimp email template design. The mark design is a modern take on a retro quill and communicates the initials "F" and "P" of Feather Press.

SF Park Program Identity

SFMTA / Bonfire Communications Agency

The SFMTA's SF Park program aimed to get people to stop circling and find a spot faster. I had the opportunity to provide creative direction and design for the new brand identity. Concepts included a brand strategy, logo and icon design, proposals for street signage and city garage branding. The successful branding and visual identity helped drivers quickly identify city-owned parking garages that were previously unrecognizable but are . Logo and icon designs were rolled out across a smart phone app and web applications that helped users find available street parking in targeted areas of San Francisco.

Qlik Sense Product Tour

A quick and easy tour to explain complex information...piece of cake, or should I say pie chart?

The launch of Qlik Sense, our new analytics tool, required a new video that featured prominently on our home page to educate customers on our latest product. The product tour illustrated new functionality on a touch-based platform utilizing branded animations of data analytics mixed with live captures of the product.

Qlik Sense Product Tour

QlikView – Business Discovery

QlikView’s “Business Discovery” campaign helped the company stake a disruptive claim in the marketplace while simultaneously communicating how their patented data analytics software brings “discoveries” to light by highlighting data selections in green. Originally scheduled to be short-lived, the design concept had legs and lasted two years expanding to communicate any industry and subject matter in new and interesting ways. Campaign design templates included email, web ads, print collateral, video content, and event design. The concept was so successful it was elevated to the company identity and began to appear in office design across the globe too.

gRide brand

Genentech’s gRide program aimed to convince employees to leave their cars behind and take shared transportation to work. A huge success — it was one of the first, well-known corporate transportation programs in the Bay area. I lead the design exploration and creative direction for the new gRide brand identity system, logo, color palette, iconography, custom photography and a complete style guide. Rollout included designs for campus buses and bus shelters, advertisements, program guidebooks and web design. Collateral included a new-hire welcome kit with a campus shuttle map, brochure, and buttons with the various modes of transportation just for fun.

Nova Jazz

Creating a brand Identity for the San Francisco based Nova Jazz band and re-freshing their web image helped boost their rate of hire to premiere status. This project included creative direction for a brand identity, logo development, organizing and directing a custom photo shoot, design and layout for event and promotional collateral including booklet, flier, press kit, business cards, CD and web design.

Book of Hope

At Qlik’s yearly company summit we challenged the employees to take $10 and multiply it ten times by using their creative skills in any way they felt inspired to. The result was so impressive, we turned it into a book of employee stories on how they raised over $100,000. to help support the “Hope HIV” project. The original project brief was going to result in a final, digital file but – the design came out so beautifully they found the extra budget to produce hard-bound books. The books became a show piece for customers in our global offices and a point of pride for the company.

Gap Inc. – Fashion Your Future

Inspired by work with Banana Republic – Gap Inc. decided to roll-out a career development program company-wide across all brands. The “Fashion Your Future” kit was designed to engage managers and their direct reports in conversation through various methods and show the options available to employees to work across brands. Printed in four color and metallic ink, the kit involved a series of section tabs, work books, playing cards, stickers, post-it notes and a road map. It required working closely with a trusted printer on multiple press checks. The inside of the box was lined with patchwork photos of real employees to communicate the feeling of being part of a greater whole with multiple opportunities for growth.

Banana Republic – Fashion Your Future

Banana Republic’s “Fashion Your Future” campaign helped employees chart out a career path within the company. The project included a “Commitment Book” that detailed the company's commitment to their employees. Infusing rich imagery from their fashion-forward work environment, the cover was printed on a textured, felt paper to evoke the tactile feeling of suede or leather. The program included a career development work book that managers and direct reports could use to guide conversations together to plan ahead for growth.

GQ Magazine

Who wouldn't love designing for Tom Ford and Ben Sherman? GQ Magazine promotional projects included design for marketing programs and special events hosted by GQ and some of the world's most high-profile fashion designers. A truly fun and exciting environment. I enjoyed the opportunity to create custom-illustrations and unique campaign identities while rubbing elbows with fashion icons at the Condé Nast building in the heart of Times Square.

Seventeen Magazine

Seventeen Magazine aimed to get high-fashion advertisers to target the youth market. Marketing and promotional projects included creative direction and design for stationary, mailers, custom photo-shoots for advertorials and designs for digital applications. Seventeen was very fun and always open-minded about sending interesting mailers – as long as they were in-budget of course. From feather boas, candles, and be-dazzled jewels to designing events featuring the latest fashion trends and up-and-coming pop stars. Anything goes.

MTV Music Television

The creative brief in the on-air / off-air department at MTV headquarters was: design anything, any way you wanted to, as long as it looked cool. I had the opportunity to work with award-winning creative directors and to design everything from promo marketing, merchandising product lines, video animation, and the famous Video Music Awards events. I also designed the first book in the MTV / Pocket Books "New Author" series which set the template for forthcoming books by MTV’s “The Write Stuff” contest winners. Other perks were getting to meet David Bowie, Busta Rhymes, the Foo Fighters and other celebrities that decided to show up at our office in Times Square.