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Gaikai: The cloud, hardware manufacturers and COD

Gaikai CEO David Perry has explained that cloud gaming services could allow electronics manufacturers to benefit from high profile game launches.

"When I present Gaikai to consumer electronics companies and cable and satellite companies, they believe they're in the entertainment business because they're delivering movies and music, but they didn't participate in the biggest entertainment launch in history with Call of Duty last year," he said, in an interview to promote Cloud Gaming USA.

"Cloud gaming is the only way these companies can participate in these types of big game launches."

Gaikai was acquired by Sony for $380 million in July, and has deals in place with Samsung and WikiPad.

"The cloud allows any low-end device to deliver state-of-the-art gaming experiences," continued Perry, pointing out that there's no modifications needed, or costs to the manufacturers to offer cloud gaming on their devices. He also suggested cloud gaming could make games more important than the consoles they're played on.

"There's been a lot of excitement around tablets and people are forecasting that by next year tablet games are going to catch up to Xbox 360 games. But tablets are catching up to six-year-old technology. What I'm excited about is the next generation of hardware showing up on my TV or Blu-ray player through games before they're available on consoles."

Cloud Gaming USA starts on September 11 in San Francisco.

"Companies are always saying, "We just give the gamers what they want, when they want, where they want," but then the question is, "What are you doing about it?" We all agree that cloud gaming is the best thing for the game industry to make that a reality."