Pier 1 Imports Marketing Muscle with new Infor CRM Tool

When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it’s not enough for a merchant to boast reams of data if that data can’t be quickly accessed and manipulated to seize marketing opportunities.

“Pier 1’s objective was to have access to data all over the organization and put it in the hands of the marketers,” says Jackie Palmer, senior product manager for Infor CRM.