What topics are covered in this Keyword research training?

Get to know your business

Your mission statement and USPs
The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer.Includes personal keyword list step 1: website profile

Getting to know your audience

Taking the perspective of the searcher
Focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.

Finding long-tail keywords
Your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how.Includes personal keyword list step 2: drafting your keyword list

Determining traffic potential and conversion

Find out which of your keywords have the most potential traffic

Discover how many people actually search for your keywords

Find out how to decide which pages are most likely to lead to sales or newsletter signupsIncludes personal keyword list step 3: scoring traffic potential and conversion

Determining your ranking potential

Learn how to decide which keywords you have the best chance of ranking for

Get feedback from a Yoast expert!

Do you want to be sure you’re doing things right? We understand! That’s why we offer this extra option: a Yoast expert will provide feedback on the keyword list you made in the assignments. We’ll point out missed opportunities and give you ideas to improve on your keywords! Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.

What is included in this Keyword research training?

2.5 hours of instructional videos

Including 5 screencasts which show you exactly what to do

Quizzes to train what you’ve learned

Build your own keyword list in four simple steps!

PDF files so you can easily check the tips again while working on your website

Certificate & badge to show on your website, resume, or LinkedIn profile

How much time do I need for this Keyword research training?

It depends. You can watch all the videos in 2.5 hours. If you want to get it right, build your own keyword list using four simple steps we’ve set up to help you get on track. You’ll end up with a full keyword research list. But that’s optional, and the time you spend on that is up to you only!

You’ll have access to all course material for 1 whole year, so you can spread it out as you like.