'Big Wheels' keep on turning

4:51 PM,
Aug. 20, 2013

Matt Armbruster, the entrepreneur behind High Roller, says he's sold his first 300.

Written by

Bruce Horovitz
USA TODAY

Still miss that Big Wheel trike that your mom sold in the yard sale - decades ago? Nostalgic grown-ups now have a head-turning adult option: the High Roller.

Unlike the Big Wheel for kids, which sells for $59.99, the adult-targeted High Roller - which comes with an extra-cushy seat made with 4 inches of plush foam - fetches a cool $599.99.

But it's not Jakks Pacific, owner of the Big Wheel brand, that's making the adult-size version. At least, not yet. Jakks says that it plans to roll out an adult-targeting Big Wheel in 2014, says Ron Cohen, president of the Kids ...