THE Adelaide Crows believe 50,000 members will be the club's long-term, sustainable level after the shift to the revamped Adelaide Oval.

And the club has projected it will at least maintain its level of 45,000 in 2013, the last year of home games at AAMI Stadium, as members position themselves for the shift and want to have their seat guaranteed at the new home ground.

But Adelaide Football Club supporter services general manager David Couch said the Crows were still ambitious to grow in 2013.

Along with the nostalgic notion of having "last-of " games at West Lakes, there is the expectation of the Crows making the finals for the second time under Brenton Sanderson.

Adelaide, which joined the AFL in 1991, has broken the 50,000-barrier twice: in 2006 (50,138) and 2007 (50,976).

"We're going after 50,000 this year and it's going to be a stretch, but last season ... the guys were terrific.

"I think it's a definitely realistic target for 2014. We've been there before so I don't see a reason why we can't get there again."

An artist impression of the upgraded Adelaide Oval and, inset, the new training facility to be used by Adelaide Crows and Port Adelaide football clubs.Source: AdelaideNow

Adelaide has refrained from joining the big Melbourne clubs in shooting for memberships of 70,000-plus because its cornerstone remains the traditional 11-game membership that grants access to every home game.

With about 90 per cent of its membership base consisting of 11-game members, the Crows are among the leaders in this membership category while clubs such as Collingwood and Essendon have had an explosion in three-game memberships.

It is understood one of those clubs sold as many as 20,000 three-game deals in a season, thanks to the 100,000-capacity of the MCG and being able to package it around the hugely popular Anzac Day match.

The Crows offer three-day packages, but because of the smaller capacities at AAMI Stadium and Adelaide Oval they are seen as a springboard to full memberships.

"We haven't got people flooding to us saying they want a three-game membership, thanks very much," Couch said. "But this is a really great entry-level product. Hopefully, on the back of a three-game pack, we'll be able to sell more 11-game memberships, which is our main priority."

Adelaide expects to lose as many as 4000 members to Adelaide Oval's Ultimate Membership, which provides entry to all regular-season football and cricket at the ground for $795, but predicted they would be covered by new members.

"We've known that's been coming for a long time," Couch said. "That's just the way it is with a new venue."

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