"Right off the bat, this is not an article about what background colors to use, what plugins to install, or other shallow web design fashion trends. Focusing blindly on bells and whistles (flat design, parallax scrolling, full-width page layouts) won’t actually make your photo website better. Sure, it might make it pretty, but it won’t necessarily be effective.

"Having worked on over two hundred photography websites in the past few years, I’ve developed an eye for all the details that make up a great photo website and have recognized some important mindset shifts. My aim with this article is to give you a good overview of where the web design industry is heading (as it relates to photography websites), and how you can stay ahead of the curve.

"Focusing on trends that truly matter allows you to then provide real value to your audience."