Virgin America pilots Visa Checkout

Virgin America has partnered with Visa to use its Visa Checkout service, as it seeks to make its online commerce as frictionless as a physical card "swipe."

The deal will see Visa’s system added to the Virgin America website, which has recently had a major overhaul as part of its bid to be a "tech-forward" airline brand.

The Visa Checkout system allows people to shop from different brands without having to enter payment and shipping details each time, removing some of the steps from an online purchase.

According to Virgin America, it has overhauled its online presence to match its innovative approach to technology on board its planes. The cabins have mood lighting, wifi connectivity and touch-screen entertainment services.

"We are excited to elevate our guests’ web experience even further with the launch of Visa Checkout, bringing the simplicity and speed of the ‘swipe’ into the online world so our guests can breeze through checkout in just a few clicks, from any device," she added.

Visa announced that Checkout will be rolling out to 16 key markets in 2015 after a successful trial.