PlattForm Introduces Two Enrollment and Program Management Services

PlattForm, a provider of marketing services and enrollment solutions for colleges and universities, is launching two new enrollment and program management offerings: Attribrand and Academic Program Management (APM).

Attribrand is a marketing approach that combines market research with messaging, media strategies and analytics to optimize schools' marketing efforts. The solution helps institutions use data gleaned from the prospective student search process to develop and distribute more effective marketing messages across digital, broadcast, print and mobile platforms.

Academic Program Management is a tuition-sharing partnership through which PlattForm provides higher education institutions with holistic program support for the entire student life cycle, from enrollment management and retention through graduation and career planning. APM focuses on boosting student outcomes for undergraduate, graduate and adult continuing education programs regardless of whether the student attends on campus, online or via a hybrid structure. The service is launching in the U.S., Canada, U.K. and Australia markets.

About the Author

About the author: Rhea Kelly is executive editor for Campus Technology. She can be reached at rkelly@1105media.com.