Carter Tilman - St.Vincents: Website Project

St.Vincent’s – Website Replatforming

Role: Digital Strategist
Company: Franklin Street

St.Vincent’s Medical Center is a hospital in Bridgeport, Connecticut. They are a hospital that is owned by its parent company Ascension Health. Their site was in need of rebranding, responsive functionality, some site restructuring, and in addition to that their parent company was pushing for all of their owned hospitals to move to a specific CMS platform of Sitecore.

For this project Franklin Street was asked to help them with a full site rebuild. This scope of work meant moving to a new CMS, creating a new design system to match the brand, and integrating with a marketing automation software system.

I was responsible for leading: the research and diagnosis, persona creation, client presentations, wireframing work sessions, creating a grayscale prototype, site architecture, UX planning and animation, design strategy/concepts/creation, creating preview links, developing mechanical design files, developer communication, and working through rounds of QA/testing scenarios. I worked closely with the client, a digital producer, as well as the development partner through out this process.