Early Bird Deadline

Thursday 9 May 2019

What's in a name?

Worldwide Cancer Research

This is a story about a small cancer charity that realised that to succeed – to survive - it had to evolve. It needed to be brave.
The charity changed its name, brand identity and all aspects of its communications.
And although the change is just a year old, it is already having a transformational effect on the charity’s fortunes. The brand has provided the foundations for a new fundraising direction. It has influenced recruitment. Online donations are up and a new impactful campaign board has been recruited. The charity can now look to the future with confidence and with optimism.