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Maidenform, O&M split

Published on October 18, 1995.

Maidenform Inc. and agency Ogilvy & Mather, New York, are splitting after two and a half years by mutual agreement. Maidenform will seek a smaller ad agency for its changing needs. The review wil be handled by the Advertising Agency Register, and O&M North America President Shelly Lazarus will also assist. Last year Maidenform spent just $2.1 million on media, according to Competitive Media Reporting, about one-fourth its budget of previous years.