The Nottingham Post Sports Awards – which have become synonymous with championing sporting excellence – are thrilled to welcome yet another category sponsor to this year’s roster.

Proludic are set to bring a dynamic but exciting edge to this year’s awards, having been an established part of the Nottingham community for nearly 30 years.

The company are a creative business that design and build innovative playgrounds and exciting sports areas for communities around the globe.

The extent of Proludic’s reach is vast, spanning five continents and 60-plus countries, all amounting to nearly 80,000 projects completed globally to date by the company.

Valuing and respecting all aspects of sport, from grassroots through to professionals, Proludic are sharing their sponsorship with the Amateur Sportsperson of the Year award – an accolade which celebrates those rising through the ranks in amateur sport having displayed an outstanding level of personal achievement at district, county, regional, national or international level.

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There were many reasons behind the company’s decision to sponsor this particular category, which Rob Baker, the managing director at Proludic, identified.

He said: “We know it takes dedication, passion and hard work whether you are at an amateur level or not.

"At Keyworth Cricket Club I have seen a 10-year plan and an abundance of volunteer time and energy take a club from 30 members and two struggling senior teams with no junior section to become a club with over 300 members, four adult teams, a ladies’ team, two girls’ teams and countless boys’ teams.

"Seeing this first hand and having an awareness of what it takes made my selection of category to sponsor very simple.

"Getting people active and involved in sport at an often 'unsung' level is something we really wanted to support."

Izzy Tyrell is presented with the Amateur Sportsperson of the Year trophy at the 2016 Nottingham Post Sports Awards (Image: Mark Fear)

However, it’s not just the Nottingham Post Sports Awards that have caught the attention of this savvy company. Proludic are proud to provide for and engage with other activities and clubs in Nottinghamshire.

"I think we are making a massive contribution to the sporting community of Nottingham," said Rob.

"We start at the very beginning, where we deliver high quality play provision to encourage from toddlers up, to learn how to balance, jump, climb and master many more life skills that will be needed later in their lives, especially in most sports. We also provide facilities for teenagers and adults such as wheeled sports and outdoor gymnasiums.

“In fact, I am pretty sure members of most communities, including sports stars will have used or taken their families to a free and accessible Proludic facility in a park or open space at some point.

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"We have recently taken our services to another level where we have worked with a local but global app developer (ICN) to use technology on our sports facilities. This allows users to track their exercise progress and get involved with the 'community' section where they can share workouts, invite friends to meet them to train together and share news.

"This is all part of our ambition to get one million more active in the UK by being within a 20-minute walk of high-quality, free-to-use Proludic facilities."

As a category sponsor there are many benefits to sponsoring awards such as these, and Rob highlighted just a few of them.

He said: "It is fantastic to support these awards because I think there is a natural cohesion between them and what we do as a business.

"For me, these awards are a fantastic way of saying thank you and congratulations to the people that act as role models and inspire the next generation and hopefully a new audience of users to get out there and get active through sport or play."