Amazon Echo Look Adds a Camera for Fashionistas

Everyone loves Alexa and everything it (she?) can do. The thing is that it (she?!?!) can only hear you, not see you. That’s changing with a new addition to the Echo family in the form of the Amazon Echo Look.

The family of always-listening products has certainly come a long way from the regular Amazon Echo, including new features and new abilities. The Amazon Echo Dotremoved the big speaker and the Amazon Tap got rid of the microphone. Instead of taking stuff away, the Amazon Echo Look adds a “hands-free camera” along with “built-in LED lighting” so you can snap those voice-activated selfies in the dark.

You’ll also notice that there is a button to turn off the camera and microphone. This was likely added due to all the increased concerns over security and privacy. Of course, this can still do all the Alexa things that you’ve used the other Echo devices to do.

If you didn’t know any better, you’d assume the Echo Look was another IP security camera, but it’s more about checking out your fashion sense. The idea is that you say something like “Alexa, take a picture” and then you can look for style choices and possible fashion buys through your smartphone or tablet. That’s because this camera doesn’t have its own screen. From there, you can browse your wardrobe or get a second opinion via Style Check.

We’re still waiting to see a version of the Echo with a 7-inch touchscreen. Is that still on the way? Because having a built in display here seems to make logical sense, don’t you think?

In any case, the new Echo Look is listed at $199.99 and is “available by invitation only.” Watch the promo video below for a closer look. Alexa, Alexa, in my Echo Look, who’s the fairest of them all?