2degrees are NZ’s third largest mobile phone company. They wanted to evolve their perception from quirky challenger to an innovation driven brand. This campaign allowed people to directly interact with Auckland’s Harbour Bridge, using their mobiles to turn it into a giant lightshow synchronized to songs of their choice. 2km of LED lights were installed on the bridge. Linked to Google Play people could choose from over 30 million tracks and either watch a live stream of the bridge performing to their music choice, or see it in person, listening to the music live from their mobiles.

GLITCH FREE installed the job over a 120 hour week with a skilled crew of riggers & LX installers - every lamp & cable carried in & installed to an exact specification.