Grand Lake

This is the marquee of the Oakland movie theatre I featured in my previous post. (It’s the first time I’ve highlighted a location twice, but I couldn’t help myself.) This sign has the irresistible gaudiness of a Christmas tree. All that neon promises further visual splendour and excess if you buy a ticket.

The Art Deco lettering balances the sign’s flashiness with cool elegance. There’s something so suave about a curved “A” as opposed to a pointy one, don’t you think?