Native warriors were not what we customarily think of from depictions in film and in books, he said, contending they were “rooted in service” and were concerned with “who we could take care of.”

Among characteristics of warriors he described as applicable to business today were clarity of goals, commitment, courage and “a war cry,” that could in fact be a prayer, a mantra, a quotation, necklace or other means to basic reassurance.

Warriors of old were “clear what they were fighting for” and, similarly, business owners should “be clear in what we do” and “what we have to offer.” It’s important to pick and choose what is important and to have clarity in order to achieve power, he said.

Because people are limited by time and human energy, they must choose the “things that really matter” and know when to say “yes” and “no,” he said.

He said Native elders talked about the characteristics of water as a way of explaining commitment when they said that “water finds a way to flow” and will flow one way or another around or through obstacles to continue down its path.

Courage, another characteristic of warriors in combat, “didn’t mean they weren’t scared—of course they were scared, but they did it anyway.” Rather than following emotion, “you have to trust the process,” he said.

He described a poverty-stricken childhood that taught him it doesn’t matter what you have, “it matters what you do with what you have.” He described early successes selling lemonade and mowing lawns and, as an adolescent, learning to fly an airplane.