We’ve been testing an interesting new way to drive “micro commitments” via Facebook Ads, essentially taking people through an automated marketing campaign using Facebook Messenger. In this episode I’ll walk you through the strategy and explain the marketing psychology that I believe has made it so successful for us.

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About Mitchell Harper

Mitch is a 7x company founder, advisor and investor. He is best known as the co-founder of BigCommerce. His companies have generated over $200,000,000 in total revenue and he is currently building an online education company and a SaaS company.