DMA Premier Awards Now Open for Nominations

Hall of Fame, Marketer of the Year, and Innovation Awards
To Be Celebrated at DMA2014 in San Diego

January 22, 2014 — The Direct Marketing Association (DMA) announces that nominations are open for three esteemed awards: Hall of Fame, Marketer of the Year, and Innovation Awards (co-sponsored by Google). DMA encourages professionals to recognize the outstanding achievement of an individual or company by submitting a nomination for one or more of these awards. Once winners have been selected, DMA will celebrate their achievements at DMA2014, the Global Event for Data-Driven Marketers, which will take place October 25-30, in San Diego, CA.

“With these highly-prized awards, DMA recognizes the premier achievements of the data-driven marketing world’s most strategic or creative talent, and honors the leading innovators of our time — and the past,” said Jenny Abreu, DMA’s director, awards and recognition programs.

The DMA Hall of Fame is the most prestigious award bestowed in the data-driven marketing industry honoring individuals who have made significant contributions in theory and practice, raised the level of professionalism, inspired future generations, and encouraged marketers to strive for excellence in data-driven marketing.

The DMA Innovation Awards celebrate the game-changing products and solutions that enable marketers to shift away from conventional marketing practices, and enter, with confidence, a marketing space dominated by data-driven techniques and defined by rapid development, growth, and change.

Marketer of the Year
Honoring Data-Driven Marketing Excellence through Corporate and Social ResponsibilityNomination Deadline: June 2, 2014

For nearly half a century, the DMA Marketer of the Year Award has recognized the achievement, innovation, and inspiring leadership of an individual or company whose work represents the very best in the data-driven marketing industry. The individual or company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes, and growth within the last 12 months.

In addition to those mentioned above, DMA presents a variety of awards honoring excellence in the full spectrum of the marketing community. To learn more about all DMA awards, please click here or visit http://thedma.org/awards/.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.