Fuel Community

Purpose:
Build a community to engage membership to raise awareness for the TV channel fuel.tv.

Challenges:
Coordination. For this project we needed to build a bridge to allow existing users of their website, fuel.tv, to access our site community.fuel.tv which resided on a different network and server. There were also a few cross promotions where coordination between their show programming staffs and our production staff would create cross-over promotions (online and TV).