Assistant Brand Manager
Salary

Average Assistant Brand Managers in the United States make around $56K annually. In the world of Assistant Brand Managers, total cash compensation can vary between $35K and $99K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $11K and $12K, respectively. Geography is the biggest factor affecting pay for this group, followed by tenure. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Most Assistant Brand Managers like their work and job satisfaction is high. Female Assistant Brand Managers make up most of the survey respondents at 71 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

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Job Description for Assistant Brand Manager

Assistant brand managers are responsible for all aspects of the marketing and branding of a product, line, and/or company. These responsibilities include a wide variety of activities, from wide-scope strategic planning of advertising campaigns to the day-to-day management of marketing activities. They contribute to the general strategic plan as designed by the brand manager and then use that plan as a guideline to implement specific marketing techniques. They analyze market and consumer research, as well as their competitor’s marketing and product development, to update current strategies as well as establish new goals. Assistant brand managers also meet with clients to receive feedback on marketing efforts and branding ideas, as well as establish and enforce project budgets. Assistant brand managers’ primary responsibility is to develop the best marketing campaign for a specific product, line, and/or company based on consumer perceptions, its purpose, and feedback generated by sales personnel and the client’s wishes.

Assistant brand managers work primarily in an office environment during regular business hours, although overtime is a possibility as project deadlines approach. Frequent travel may be necessary, as client outreach and communication is essential to this position. They must meet often with the sales team, marketing team, and management to give updates on campaign progress and receive feedback to determine strategic changes.

Assistant brand managers are generally required to hold a bachelor’s degree, usually in marketing or a related field. A master’s of business administration (MBA) is often desired, although assistant brand managers may be encouraged to seek this degree while employed. In lieu of an MBA, two or more years of experience in marketing or a related field is required in most cases.

Common Career Paths for Assistant Brand Manager

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Assistant Brand Managers' salaries may rise greatly for those who assume a higher-end position such as a Senior Marketing Manager. The average Senior Marketing Manager brings home $103K per year. Typical career progression for an Assistant Brand Manager involves becoming a Brand Manager or a Brand Marketing Manager, roles that pay $20K more and $15K more on average.

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Popular Skills for Assistant Brand Manager

This chart shows the most popular skills for this job and what effect each skill has on pay.

Assistant Brand Managers report using a pretty varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Market Research, and Microsoft Excel are correlated to pay that is above average. Those listing Project Management as a skill should be prepared for drastically lower pay. Microsoft Office and Marketing Communications also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications and Market Research.