46% of Americans would consider investing in the cannabis industry

People who make over $100K annually or live in an urban area are especially likely to say they’d consider investing in cannabis

As more states legalize the use of marijuana and CBD oil continues to become more widely used, the cannabis industry is expected to continue growing. Recent estimates anticipate spending on legal cannabis worldwide to hit $57 billion by 2027 - and many Americans might be looking to be a part of the “green rush.”

More than four in ten (46%) Americans say that if they were looking to invest money, they would be very or somewhat likely to consider investing in cannabis. Americans making $100K or more are slightly more likely (50%) to say they would consider investing in this sector, while people who live in an urban area (52%), or are a parent of a child under 18 (58%) are also more likely than most to say they would likely invest.

Those who have ever used recreational marijuana (81%) are by far the most likely to say they’d consider investing in the cannabis industry.

Men (49%) are more likely than women (42%) to say that they would consider investing in the cannabis industry. More than one-third (36%) of women say that it is “not at all likely” they would consider investing in cannabis.

Members of Generation X (53%) and millennials (49%) are both more likely than baby boomers (41%) to say that they would be likely to consider investing in cannabis.

Methodology:Total sample size was 1,269 US adults aged 18+.The responding sample is weighted to the profile of the sample definition to provide a representative reporting sample. Interviews were conducted online between April 5 - 8, 2019.

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