VitaMix 5200 Blender

Overview

WHO

Vitamix Corporation, the world’s leader in the manufacture of high-performance blenders for home and commercial use.

WHAT

The Cleveland, Ohio-based company Vitamix Corporation added a new model to their line of blenders, the Vitamix 5200. “This new 5200 is an extension of our founder’s vision of producing an appliance that goes beyond of what is expected from a conventional blender,” explained John Barnard, president and third-generation leader of Vitamix Corporation, “and it certainly fits a functional yet fun philosophy that has given us a solid foothold in the home and commercial markets.”

NEEDS

The heart of the Vitamix 5200 is a new and more efficient, custom-designed two-peak horsepower motor that enables the machine to run substantially cooler under heavy loads. This new generation blender needed to be made with a material that could withstand frequent consumer handling and cleanings with considerably reduced risk of crazing, cracking, or hazing.

MATERIAL

The Vitamix 5200 was the first household appliance to use Eastman Tritan™ Copolyester, a durable container material that combines the strength and durability of polycarbonate with the superb clarity and chemical resistance of copolyesters. Tritan™ does not contain bisphenol-A (BPA), enabling Vitamix to offer their customers a true leading-edge product. In addition, Tritan™ enabled designers to use molds developed initially for polycarbonate.

SUCCESS

“The container is virtually unbreakable, chemical resistant and contains no BPA,” explained Barnard. “A see-through, no-drip-spout, container lets you follow the processing from start to finish. And it features raised calibrations so that you can easily measure ingredients in ounces, cups or metrics.”