First ad aimed at dogs smells of treats

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Dogs are now being targeted by advertisers in Vienna with posters which exude the whiff of doggy treats and are placed at eye level for the four-legged consumers.

Dog owners can now expect plenty of dawdling when walking their canine companions - as dogs will be tempted to linger by the fragrant posters. The adverts have been created by the ad agencies PKP BBDO and Gewista, for the Pedigree brand. Smaller versions of the poster - which bear the words WUFF RRWAFF WAU! - are also available to cater for the more diminutive pooch, such as the popular dachshund.

Dog owners can scan a QR code on the poster and find out details about the product - and sign up for invitations to test dog treats.

"We’re so pleased to be able to demonstrate our love of dogs in this extraordinary and creative way," said Alexander Sasyniuk, brand manager at Pedigree.