I propose a new category of thinker in addition to the traditional visual and verbal: pattern thinkers. In society, three kinds of minds — visual, verbal, pattern — naturally complement one another. Yet society puts them together without anybody thinking about it. The notorious antenna problem on the iPhone 4? Too much art, not enough engineering. Contrast this philosophy with Google’s; the minds behind Google, I guarantee you, were pattern thinkers. And to this day, Google products favor engineering over art.