Biomimicry

Did you know that traditional plastic water bottles can take from 450 – 1000 years to fully decompose. Icelandic inventor, Ari Jónsson developed a creative solution to our problem of plastic overconsumption: biodegradable algae-based water bottles. He is part of a growing group of product developers who look to nature to solve for inspiration. Who knows, in future years we may be seeing a growth of algae-based plastics in the consumer market?