One of the good things about being a huge company which makes piles of dosh over a couple of products is that no one notices what you are doing wrong in a smaller part of your empire, and this is precisely what has been happening with Apple and its cloud.

Qualcomm has managed to get industry heavyweights Amazon and JD.com to start selling its Windows 10 on Snapdragon 835 devices. Microsoft will carry the devices in its retail stores too. At the same time, it locked down 10 world carriers to announce the data plans for such devices.