Monthly ArchivesApril 2015

These days, marketers are turning to storytelling to enhance their brand, reach new audiences and engage with customers like never before. But are they finding success in their efforts? Here, we share examples of four companies with successful storytelling campaigns.
COCA-COLA
You may not expect a global corporation to launch its own digital magazine, but that’s exactly what Coca-Cola did in 2012. The magazine, called Journey, is an online repository of branded and nonbranded content focused on such topics as history, food (Coke-centric recipes!), the company’s sustainability and philanthropic efforts, and even music. So far, Coca-Cola’s efforts have proven successful. According to the May 2014 article by Contently “A Look Deep Inside the Coca-Cola Newsroom,” in 2013, “Journey published 1,200 articles ...