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Tennis icon Roger Federer has once again put his face and global brand towards helping sell WA to the world, taking a trip to the Pinnacles to launch the Hopman Cup 2018.

The Swiss superstar lent his star power to WA’s latest campaign promoting road trips – although the long-time champion actually arrived at the unique location by helicopter, before departing the same way an hour later.

In the interim he took in the ancient rocky outcrop, met some young tennis enthusiasts to have a hit, and posed for the obligatory selfies with some bemused tourists, who ended up seeing several more sites than they bargain for on their post-Christmas jaunt.

Federer’s famous ‘quokka selfie’ at Rottnest Island last year, taken ahead of his 2018 Hopman Cup appearance, made headlines around the world, with tourism Paul Papalia saying today he hoped exposing the Pinnacles to a similar audience might have similar results.

“It is wonderful to have this opportunity to show Roger Federer another extraordinary part of our State. His appeal transcends the game of tennis and his social media reach is enormous.

“Federer’s global influence will showcase the Pinnacles to a worldwide audience as one of many unspoilt natural attractions people can experience when they visit WA, along with our delicious fresh produces including local seafood.

The quokka photograph reached more than half a billion people in 45 countries and sparked a tourism trend with visitors, including a growing list of celebrities replicating the popular photo.