Keynotes

Keynote: Marketing Not Working? Here is How to Fix It

Marketing your services is challenging. Time is short, resources are limited, and the marketing landscape is always evolving. In this session, we will examine the wide range of issues that may be causing your marketing to underperform. Then we’ll develop some alternative strategies to help your firm increase visibility and accelerate growth

After completing this session, attendees will be able to:

• Understand the range of issues that cause marketing to under perform
• Diagnose their marketing challenges
• Develop some alternative strategies that are effective for professional services

Advanced Preparation:

Lee Frederiksen

Keynote: ICOs, Blockchain, and the Internet of Value—The New Capital Market for Consultants

Blockchain technology has given rise to an “internet of value”, where value is exchanged as fast as e-mail, but without the control of a single entity, creating an entirely new capital market. What if instead of buying one Starbucks Coffee in August of 2010, you bought $2 worth of bitcoin? You'd have a liquid, albeit volatile, asset worth over $100,000 today. Transferring one of those bitcoins to the Ethereum ICO Bitcoin address in August of 2014 would have gotten you 2,000 Ethers (a smart contract cryptocurrency) in return, netting more than $224,000 on top of the $100,000 of appreciation you gained on bitcoin as of today. All of this from one forgone cup of coffee, without seeing a broker, banker, lawyer, or other intermediary or even driving to Starbucks.

However, like debt and equity markets, crypto markets are subject to the risks of asymmetrical information, fraud, theft, and fake news. In under two hours, this session will give you the opportunity to receive cryptographic tokens during the presentation, generate your own cryptocurency and smart contracts, and apply a new valuation framework to a trading Internet Coin Offering (ICO).

Bring your phone, a piece of paper, and a hunger to change the world from the comfort of your seat.
Learning objecti

After completing this session, attendees will be able to:

• Describe how Bitcoin and Ethereum work using language an eighth-grader can understand
• Counter asymmetric information using your expertise combined with blockchain technology and minted fake financial news
• Be able to describe the risks, benefits, and position on the risk spectrum of an initial coin offering compared to debt and equity offerings
• Recite, in general terms, the elements of the Blockchain Utility Asset Valuation Framework (Blockchain UAV Framework)
• Apply the Blockchain UAV Framework to the POA Networks Utility Token case study

Total CPE: 2 Hrs
Field(s) of Study: 1 Hr—Accounting; 1 Hr—Finance

Who Should Attend:

Information Forthcoming

Prerequisites:

Overview: Learning activity level that provides a general review of a subject area from a broad perspective