KENDRICK LAMAR "RIGAMORTIS"

When rigor mortis occurs within a corpse, its muscles tighten, causing the body to become stiff and very difficult to move. The chemical reaction makes all blood gravitate to the areas of the body that are closest to the ground, leaving colorful spots as an indication of life that once existed. As the soul escapes, toxins remain causing the corpse to rot and decompose. This is the fate that Kendrick Lamar has deemed onto the competition, more commonly known as your favorite rapper. Amen!

Death can be so beautiful at times. Boasting bars as mad as Marilyn Manson, one grim rapper emerges to hold hip hop ransom. Hailing from Compton, Los Angeles, one of America's most neglected graveyards, Kendrick yields his sickle (ballpoint pen) to pry open the caskets of lyricism, musicianship, and tradition. The emcee, once known as K. Dot, hence displays an heir of irony in his verses, murdering the fraudulent with the same weapon used for shedding light on realness.

Section 80 was released in the first week of July and continues to receive steady rotation from barbershop stereos to iPods on college campuses. A clear game changer, his debut album is dynamic in the sense that it brings forth the story of a generation incubated in the years of Reaganomics, while projecting the rebellious voice of a youth discontented by society's harsh inflictions.

Directors, The ICU caught up with Kendrick Lamar at various locations throughout New York City to shoot this highly anticipated video off of Section 80. Accompanied by a triumphant three piece brass section, this funeral procession is not a mournful event, but rather a triumphant proclamation for a resurrecting art form. Chuuuch!