What is going on with the East Alton Rotary Club? We will cover it here, along with all sorts of other interesting and off-kilter stuff that will inform, enlighten and amuse you.

Wednesday, April 16, 2014

WHAT'S KEEPING YOU COMPANY?

According to researchers at the University of British Columbia, consumers are more likely to develop emotional attachments to brands and products when they are alone and afraid—like while watching a scary movie—because they perceive the product to have “shared” the frightening experience with them.Businessweek.com