Battery World Caring for its Communities

Along with a national recycling program, responsible stewardship and an annual commitment to charity Camp Quality – Battery World franchisees across the 80 stores Australia-wide recognise making a commitment to schools, sponsorship of local and junior sporting teams along with volunteer associations like Lions Clubs and marine rescue groups is essential to better customer relations.

Battery World was rewarded with a national honour in the Social Responsibility category at the 2013 NAB FCA Excellence in Franchising Awards: an annual event where the Franchise Council of Australia honours the best of the best in the franchise sector.

The Franchise sector continues to grow and is now worth $131 billion to the Australian economy with the Social Responsibility Award recognising franchises with continued commitment contributing to the community.

Battery World General Manager John Pascoe said the Australian way of “doing the right thing” was central to the company’s winning business formula even crediting it with allowing the company to produce growth figures in a flat economy.

“Battery World’s community commitment from looking after the environment, to our customers and staff is intrinsic to our core values and that helped us to win,” Mr Pascoe said.

“Our recycling programs were started long before ‘carbon footprint’ became a catch cry and has not only addressed the challenge of reducing battery waste but also engaged the community like never before.”

Battery World undertakes many recycling programs with schools and community groups: any monies raised through these programs can then channel back to the community.

Battery World National Marketing Manager Kerry Hannah said while recycling disused batteries was vital in the role of the company’s carbon footprint – it also helped the community through valued funding.

“Our recycling programs tackle conservation but also help charities and increasing our social responsibility through corporate philanthropy that has been embraced by all 80 stores,” Ms Hannah said.

“We have helped schools, hospitals and sporting teams - quietly and without song, so it is nice to be a win in this award. We have changed the way Australians think about and dispose of their batteries and in turn helped the community.

“Along with that every year our franchisees donate and bid on prize at our National Conference raising money for Camp Quality. This year we raised a record breaking $74,000 taking our total to nearly $200,000 over the last six years.”