The Sturgis Motorcycle Rally and Harley-Davidson have a long history. We are the official motorcycle of the 75th rally and we plan to be for the next 75. To commemorate the 75th rally, Harley-Davidson is building a permanent plaza on Main Street, open to everyone who decides to make the trip. Complete with a stage, plan to kick back and take in concerts, events or any other Sturgis-style entertainment planned for the venue.

To seal this bond, we are embedding bricks from our headquarters on Juneau Avenue in Milwaukee, along with bricks from the H-D Museum, into the new structure. And, in true Harley-Davidson style, we're strapping those bricks to our bikes and delivering them to the people of Stugis to kick off construction.

Countdown to Sturgis

The countdown to the 75th Sturgis Motorcycle Rally is on! It's a big year for the granddaddy of all rallies and with our customers and fans, Harley-Davidson plans to do Sturgis in a big way!

The official rally dates are August 3 through August 9, 2015, but Harley-Davidson will roll into town August 1. Visit the new Harley-Davidson plaza, see the complete H-D® Motorcycle Lineup, take a test ride, check out H-D Parts & Accessories® and H-D Motorclothes®, daily demonstrations, entertainment and more.