Video Marketing – How to Promote Your Business Using Videos

Just another variation of what my friend Zekell has produced here: If you needed something that just allows you to let your computer screen converted into a screencast video, you should consider camtasia video editing software. It would set you back by about 300 USD or so, but it`s worth it.

But this really depends on what you want the video for. So please do necessary research before you buy.

Over to Zekell`s great article, people! Please read that article again.

Video is certainly the way forward. Getting videos on page one is not too difficult depending on your niche.

We produce videos professionally, but a good inexpensive piece of software for anyone interested in doing their own videos can be found here. Its a video editing program which is very easy to use and can produce excellent videos. The cost is just £60 for which you get the editor and loads of easy effects etc. Whats more is that they offer a free full trial without any form of condition. Many people download images from the free royalty photo library sites and then include the appropriate text and royalty free music and / or commentary and hey ho you have a video to upload.

I shouldn't mention this really as it might bite me, but being in the UK I doubt anyone over there would even dream of hiring us :)

Video marketing is a fairly new term. It means producing videos and posting them to several video sharing websites to boost your website traffic and get your name out there.

5 Reasons Why Video Marketing Is Great
1. Google is showing more and more videos in the search results.
2. Producing a video is very inexpensive and posting it is free.
3. Most video sharing services such as YouTube have several tools to help people spread the word. Think about it. People actually market your videos for you.
4. Millions of people promote their websites using articles, but just a small percentage of them use videos. The competition is a lot less fierce.
5. Video communities are a lot more active than article communities. It is not uncommon to post a video on YouTube and get 1,000 comments in a month!

5 Steps to Producing a Video
1. Decide what kind of video you want to record (talking head, based on a PowerPoint presentation, from your computer screen, interview, etc.)
2. Get a good microphone and a camera. It doesn’t have to be a professional camera. Sometimes a simple digital camera is enough.
3. Write the script or prepare the content. Do a practice run first.
4. Record it.
5. Do some minor editing using free software such as Windows Movie Maker. You will probably need to trim out the end and the beginning, and add a watermark with the URL of your website.

A Case Study
In case you are still not 100% convinced that video marketing is an amazing tool to drive massive traffic to your website, listen to this. Last month we recorded four videos for a client and distributed them to the services mentioned above.

We used some tricks, picked the right keywords, and created some backlinks to them. Then we social bookmarked them, submitted their RSSs to some RSS search engines, and we finally pinged all the pages that we created. All this took us 4 hours. In 6 days, our client’s videos had 150,000 views! Do you realize what that means? 150,000 people discovered our client’s company in less than 6 days. He got 1,746 visits and $11,235 in revenues from that campaign. His investment was $215. Are you a video marketing believer now?

With all the latest tricks and the various platforms available for social media every customer or a user can express his or her desires either by posting images or by writing in different social media platforms. We hardly have time to go ahead an upload a video talking about my products. How can it help me in getting good quality links back to my website?