The philosophist and co-initiator of the Big Jump Challenge, Dr. Rafael Ziegler, recently published an article on Social Innovation Europe. He answers the question, why Europe should take a bath:

Why Europe should take a bath

By Rafael Ziegler

What has swimming in rivers and lakes to do with Europe and soldidarity? And what if anything with social innovation?

If we take a step back, and reconsider the foundation of Europe, money and myth, the case for small acts of concrete solidarity such as the European Big Jump emerges. We will start with money and myth, and end with the invitation to participate.