Taavo Somer Stars in Hipster-vertisement

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How much does this ad for a Freemans Sporting Club sale next week remind you of a Dockers commercial? Except one of the models here, as Down by the Hipster points out, is none other than Freemans honcho Taavo Somer, hanging with his bros at the Rusty Knot. The guy to his left looks like fellow designer/tavernkeeper Jamison Ernest — is that a can of Wild Dragon he’s holding?