Creative

Halfords 'Keep On Rollin''

2014-04-30

Keep On Rollin’: the great American road movie meets Great Britain. Because Halfords know there is a James Dean somewhere inside each of us. (Deep inside some of us). Or a Steve McQueen. Or a Thelma and Louise. Just without the Grand Canyon bit. Halfords want their customers to feel the wind in their hair. Or their leg hair.

Mother has created a new campaign that attempts to unite the UK’s transport factions - by highlighting their mutual love of the open road.

In two new spots for Halfords, Cyclists and Motorists chant Steppenwolf’s classic highway hit ‘Born to be Wild’ as they embark on an epic adventure on their vehicle of choice. Britain’s bucolic vistas are transformed into a vision of Americana as our heroes sprout biker’s beards and jail house tatts.

Halfords' new brand world, Keep On Rollin’, kicks off a multimillion pound integrated campaign for the retailer.