After watching these three
McDonald’s commercials discuss the effectiveness of their global message, and
identify the target market for each commercial. Discuss how these commercials
build brand image and influence consumer behavior.

Please respond to this student's reply with at least 2 sentences:

Super Bowl 2014

McDonald's was one of many companies
who tried to capitalize on the vast number of viewers the Super Bowl brings
together to watch not only the game but also the ads. Their global message was
directed towards the American crowd and their passion for football. The message
McDonald's was trying to promote was the strong connection between McDonald's
and football. Players can't get enough of McDonald's; they want more. They are
"lovin it." The target market is clearly NFL fans who are passionate about the
sport. Women might be draw into the commercial by the humor. Men and Fans like
it because it is football. Teens will like the ad due to the overall idea,
rhythm, lyrics and silliness. McDonalds' image is portrayed as relatable
company, a company who understand their customers, a company who understands
customer interests and a company who has a good sense of humor. In the end,
every company want clients to come to their store and buy more product. That is
the end goal for McDonalds. They want to make a lasting impression. Creating
conversation is a must. McDonald's wants this ad to be a memorable favorite for
Super Bowl fans when they are at work or at school gathering around
the watercooler. The more McDonald's message can reach potential clients and the
more favorable impression they can make as a company, the better off they will
be as a competitive company.

Gol! FIFA World Cup
- Brasil 2014

This ad definitely has the
entertainment factor!! However, as I was watching the ad, I did not know how it
related to McDonald's. It is clearly a soccer (football) add and is directed
toward fans of the sport (men, women, youth, elderly, and people from every
background), but other than a McDonald's sign at the end, what is the
connection? If I was watching this initially, without knowing who the sponsor of
the ad was, I would guess the ad was promoting the sport of soccer itself, a
soccer league, or special soccer event.... not necessarily McDonald's connection
with the World Cup. I think some audiences will be skeptical of some of these
clips and wonder if they are real or digitally altered. The ad builds the brand
by promoting the idea that they reach many age markets as well as male and
female clients. This type of promotion might be trying to instill that
McDonald's is forward thinking in regards to marketing techniques. They want to
promote their product to the vast number of soccer fans around the world. The
sport is huge in other markets outside of the US. McDonald's wants to get these
fan groups to purchase McDonald's products in their area. They love football(
soccer) why not love McDonald's?

Work
Together

McDonald's global message is clear in
this ad, "work together to make your day better." From early mornings and
throughout the day, they show unity and enjoyment amongst the employees, clients
and the employee and client interaction. Everyone in the ad is enjoying work,
the product, providing and receiving service, and overall acceptance. A variety
of demographics are represented in this ad and I would say the target market is
the general public. I know that is a vague statement, but this is a type of
message that McDonald's is trying to spread to everyone. It is almost a PSA. It
builds the McDonald's brand as a socially responsible company. It promotes them
as a company with a higher purpose than just selling food. This will establish
in the minds of clients a positive image of the company. Clients want to support
companies that think about more than their bottom line. Customers will be more
likely to support their local McDonald's because of the message that is being
promoted in this ad.