The Best Marketing Ideas of the Week

There's a lot that goes into search engine optimization (SEO). There are numerous factors that dictate why your site ranks where it does in search results, and there are many things you can do to improve your site's ranking.

One big mistake entrepreneurs often make when building a website is having a poor URL structure, says online marketing expert Neil Patel. Instead of having URLs that contain symbols and extra words like "but" or "and," Patel says URLs need to be clean and simple in order for the search engines to easily crawl and index those URLs.

"Use numbers, use letters, use dashes," Patel says. "Do not use underscores or extraneous characters like the & sign."

Jim Koch launched the Boston Beer Company from his kitchen table in 1984. Now, 30 years later, the leader of the craft brewing movement is doing more than $700 million in sales. Here's what he learned about starting up.