Essay on Market Research on Oreo

Essay on Market Research on Oreo

4736 WordsOct 16th, 201319 Pages

Stargate Institute

Executive Summary
Nabisco is a company that has been in existence since 1898. During their 109 years in existence, they have grown through natural growth, mergers, and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken, N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a $3 billion market. However in recent years Nabisco has been reluctant to adapt to current market trends. The company was focusing on producing new versions of existing products to make them more convenient.

Equipment from Spain, Italy, India, France, and Austria went into the world-class facility, under the supervision of Nabisco Technical Director Frank Willemsen and the Technical Services Manager Anselmo Codina. The people of Kraft have recognized that the business has an important role in society- a responsibility that included understanding and meeting the public’s expectations, helping to address important social, environmental and economic issues and making a difference in local communities and the world. They firmly believe that “Our success will depend importantly on our willingness and ability to listen, get feedback on what we’re doing from those both inside and outside Kraft and act responsibly on issues of important concern.” 1

Stargate Institute

Market Analysis
Target Market:
The current target market for the original vanilla filling Oreo is children. The original Oreo cookies have previously focused on and promoted the new colors for the crème filling and change the round shaped cookies into rolls, which would generate new interest amongst children, who would in turn convince their parents to buy the new cookie.

Geographic Factor:
This project is done and carried on in Riyadh, the capital and largest city of Saudi Arabia. Riyadh belongs to the historical regions of Nejd and Al-Yamama. The population of the city is 4,700,000 of which 60% are Saudis and 40 % are foreigners. And the

Product Brief / Situation
This paper is a conducted market study for the Kraft Foods Phil. regarding their product Tang orange juice and Oreo Cookies These are the product that we have taken into a research from the Kraft foods Philippines. We choose three of their leading products for our study, Oreo and Tang. The Oreo product is a chocolate sandwich cookie made affordable to the public by lowering down their price. Tang Ponkan-C is real fruit goodness of real ponkan oranges. Everyone will surely…

Part 2: Plan market research
The next part of the project is to plan the type of data you will collect and how you will collect it, as well as the costs of collection and analysis. For this part of the assessment, you will need to prepare and send a briefing paper to your manager (supervisor) outlining your approach to data collection for the planned market research. Your briefing paper should be written in plain English and should be clear and easy to follow. Your briefing paper should be clear…

Beckett Organics does not match the characteristics of marketing oriented organisation as describe above, it is rather a mixture a product and sales oriented organisation.
Below are some arguments that will substantiate above statement:
 Target Market – Middle Class Customers v/s Price of the Vegetables
Most of the customers of Beckett Organics are either old friends or customers who have been loyal to him when he first grew vegetables in his back garden. Customer acquisition is almost inexistent…

Marketing research is the process of systematic research of collecting, analyzing, and reporting marketing information that can be used to solve problems, so as to improve a company 's bottom line. Here I agree with Nathan that it helps the organisation to decide whether the product has a potential to survive in the market or not. This research will help Krispy Kreap to identify the need of their specific low-carb diet consumer. As in the video, Krispy Kreme specified that they can adjust their…

Market research has proven to be a vital piece of successful business plans today. It has revolutionized the way companies go to business. This paper will reflect the importance of market research along with challenges it continues to face.
There are a number of benefits that market research provide to companies doing business in todays very competitive market place. I have seen first hand in my company how they utilize market research to determine how we go to market with existing products…

Assignment Title: Market Research and market planning
P3 describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
Task 1
Definition: market research
Market research is a systematic, objective collection and analysis of data about your target market, competition, /or environment with the goal being increased understanding of them.
Market research is the study of markets (or groups of people) you would like…