Flicking through the pages of this month's Company magazine - diets, fashion, celebrities, diets, fashion - what's this? The word 'period' in a women's magazine? A feature entitled 'It's 2010 - so why are we still having periods?' Good question, according to the rest of the articles we're meant to have stopped eating by this point, so why not give up on another, far less enjoyable, natural bodily function?