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NewsMonday March 25th, 2013, 3:24pm

Bloomberg Pumps $12 Million Into Gun Control TV Advertisements

New York Mayor Michael Bloomberg is picking up the tab for some $12
million in gun-control TV advertisements that will run in 13
states. The ads are targeting the home states of potential gun-control swing senators on both sides of the aisle during the Easter congressional recess, according to the New York Times.

The national advertising
campaign focuses on universal background checks without mention of an
assault weapons ban, given how unlikely it is for such legislation to pass, which
Bloomberg acknowledged in an interview with the New York Times.

Instead, the current Senate gun legislation package aims to expand background checks for firearm buyers, increase the penalties for straw purchasers, and work to combat illegal
gun trafficking by providing new tools to law enforcement.

Some of the states that will see the ads include Arkansas, Arizona, Ohio, Pennsylvania and North Carolina, among others.

Bloomberg's
recent advertisement investment is his latest attempt to become a large
megaphone against the National Rifle Association.

“The N.R.A. has just had this field to itself,” Bloomberg told the New York Times. “It’s the only one that’s been speaking out. It’s time for another voice.”