Production & Logistics Our work is influenced by our in-depth knowledge from more than 19 years in the field. We understand how events work on the ground so we can work with you to deliver a truly immersive experience

Our Approach

Our dedicated production and logistics team are able to see projects through from realisation to delivery.

From design & build services through to touring logistics and post event reporting, we pride ourselves on our attention to detail on every project no matter what the size.

Campaign Overview / Activity Description:

Since 2009 Hel’s Angels has been delivering Glenfiddich’s unique in-depth sampling experience to consumers in the on-trade. The aim of the program is to educate consumers and dispel the myth that ‘old is best’. The focus is on the key messages and malt credentials of the Glenfiddich 12, 15 and 18 Year Olds, with consumers leaving the sessions having discovered their personal favourite.

Over the years we have worked closely with William Grant & Sons to continually evolve the activation. From hand-picking and training highly experienced Glenfiddich Mentors, through to designing and producing creative sampling mechanics, we are always working to ensure the continued success of the campaign.

This logistically heavy campaign sees us not only provide a team of highly trained Whisky experts but also looking after all of the on-trade liaison, stock control, storage, data capture & reporting.

The Results:

8 years of ongoing activity

2k+ staffing days

900+ live days

25K+ samples distributed

86% of whisky drinkers converted after being taken through program by our Angels

"We have worked with Hel’s Angels for a number of years now and are continually impressed with how much passion they have for our brand. They have really gotten under the skin of Glenfiddich. Hel’s Angels understands what it takes to deliver and reflect the high standards and quality of Glenfiddich, whist being invaluable in their constructive and helpful advice"

Henry John, WILLIAM GRANT & SONS UK

2

Brand: Hilton

Client: Golley Slater

Activity: Touring Roadshow

Provision: Production & Staffing

What We Did:

Production of branded vehicle

Prop sourcing

Location sourcing & booking

Collateral logistics

Event Manager

Brand ambassadors

Campaign Overview / Activity Description:

Hilton wanted to promote their new ‘Vacationitis’ campaign, encouraging office workers to take more leisure time & book holidays using Hilton Resorts & Hotels. The tour was taken to Manchester & Birmingham where we looked after all of the production elements including location sourcing & producing a Hilton branded Ambulance. Our team of Angel ‘doctors’ prescribed stressed office workers Vacationitis prescriptions and encouraged them to sign up for exclusive deals & offers on the Hilton website

The Results:

16 Staffing days

200 newsletter sign ups over 2 days

"Hel’s Angels helped to ensure the smooth running of our regional
Vacationitis leisure activation for Hilton Hotels & Resorts. They were
enthusiastic, organised and ready to hit the ground running. They were
always ready to step in and, whatever they were tasked with, they met
the challenge – even at short notice. We were also impressed by their
thorough brand ambassador recruitment process, which was evident from
the high caliber of the events team we had on the day. Many thanks for
all your support in making this project a success
"

Emily Conradi, Golley Slater

3

Brand: Windows Nokia Lumia 800

Client: BMB Neon

Activity: Street Promotion & Live Event

Provision: Logistics & Staffing

What We Did:

Logistics – Collateral storage & distribution

Stock & cash control

Travel & accommodation

Weekly feedback & evaluation

Event manager

Assistant event managers

Brand ambassadors

Campaign Overview / Activity Description:

This 11 week campaign took our energetic, technically minded Angels all over the country as they dared members of the public to test their own phones against the super speedy Windows Nokia Lumia 800. we not only looked after all the staffing but organised the logistics for this nationwide tour including – collateral storage & distribution, staff travel & accommodation plus weekly feedback & evaluation reporting. Participants could also take part in adrenalin pumping activities such as tightrope walking and reverse bungee jumps. A truly adventurous and memorable campaign!

The Results:

932 staffing days

44 days of activity

50k interactions

30k dares

97% of dares won

"We were relying heavily on a strong delivery by Hel’s Angels for this campaign and we got exactly what we were looking for and more. They provided a motivated and energetic street team who represented the brand in exactly the fashion we needed whilst also delivering round the clock, dedicated management through fantastic performances of their internal PM and consumer facing EM."