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You can have a 15-minute conversation in a new language after just 90 days.

Does that sound too good to be true?

It’s the promise of the Add1Challenge, and after 30+ challenges we’ve seen hundreds of language learners hit that 15-minute conversation!

In fact, we’re so confident in the power of the Add1Challenge that we provide a 100% money back guarantee. Anyone who joins the Add1Challenge and does the work will have that 15-minute conversation, or they get their money back.

So what makes the Add1Challenge so effective?

I’m the community manager of the Add1Challenge, so I’m involved in every challenge.

I’ve completed three challenges myself, and have had 15 minute conversations in Croatian, Japanese and Korean. It has certainly been effective for me! So I decided to take a deeper look at what makes the Add1Challenge such a powerful language learning tool.

I’ll start with the basics: explaining what’s inside the Add1Challenge — and the reasons it’s so effective as a language program.

What is the Add1Challenge?

The Add1Challenge is a community of language learners who aim to hold a 15-minute conversation in their target language at the end of 90 days.

Mini-challenges and assignments designed to get breakthrough results and help challengers get through any slumps they face during the 90 days.

Personal email support from me, Shannon Kennedy, and the Fi3M team. If at any point challengers need encouragement, resource recommendations, feel stuck or uncertain about any part of the challenge, we’re here for them. We want challengers to succeed, so it’s in our interests to help!

Accountability emails and challenge updates sent direct to your inbox. Throughout the challenge we send emails about what’s going on, the latest assignments are and tips for staying on track.

Access to our private community site. Challengers become a member of an established community of learners that love sharing and supporting their peers.

A private, secure and friendly place to share video updates. We ask Add1Challengers to step out of their comfort zone. During the challenge, participants share Day 0, 30, 60 and 90 videos to record their progress and motivate their fellow challengers. This is hard evidence of just how much the challengers achieve. If you’d like to see some of these videos for yourself, just search “Add1Challenge” on YouTube. Note that these are videos that challengers have opted to share publicly. You don’t have to make your videos public if you don’t want to.

Membership in a mastermind group and a language study group. The Add1Challenge is all about community. This is why we offer both masterminds (groups that provide accountability) and study groups (groups learning the same language). These small groups are a great place to compare notes, get some practice and get support. We keep these groups intimate so challengers have a chance to really connect with other language learners.

In-depth language resources developed by the Add1 community. With over 30 challenges under our belts, we have quite a few resources that we’ve put together thanks to the experience and knowledge we gained from past challenges, as well as things our community members found useful. These include tutor recommendations, our favorite learning tools, and thousands of sample sentences.

Discounted access to future challenges. We’ve found that once someone has completed one Add1Challenge, they want to return for more! So we’ve put a discount scheme in place for Add1 alumni to make it more affordable for repeat challengers.

Prizes! for the winner of the Add1Challenge. At the end of each Add1Challenge, one winner is selected. This is someone who completes all of the requirements and challenges over the 90 days. They’re selected by their fellow challengers through a voting process that concludes with a grand finale live Hangout.

As you can see, there’s a ton going on in each challenge. And each part of the challenge is there for a reason — to keep you coming back to your language learning, day after day.

Why the Add1Challenge is So Powerful

Here are the 11 reasons that Add1 is such a powerful language learning tool:

Reason 1: You’ll Find What Works for You as a Language Learner

Most language courses tell you what to learn and how to learn it. They take a one-size-fits-all approach. It’s little wonder that many people leave school feeling “languages aren’t for me!” If you feel like that, it simply means the method of language teaching used at your school didn’t fit your learning style.

The truth is, we all learn differently. Depending on your learning style, different tools will work for you.

The Add1Challenge is an incredibly flexible system. It offers you the opportunity to try out different methods, tools, and techniques to see what works for you. And because it’s a community, you’ll get to see how others learn, try out what they’re doing, and ask for suggestions that fit in with your lifestyle.

You can be as unconventional as you like. Our philosophy is that if it works for you, then do it!

Reason 2: You Only Have 90 Days

The Add1Challenge always lasts just 90 days — and you’ll be aiming for a 15-minute conversation in your new language at the end of 90 days.

That’s a pretty tight deadline, so it will keep you focused on learning.

At the same time, you only have to keep up your learning for 90 days. So when the going gets tough, you’ll know that it won’t always be that way. After day 90, you can slack off as much as you want!

Want to speak a new language? Then at times you’ll feel uncomfortable or anxious. It’s perfectly normal to feel that way when you’re meeting new people to chat with in a language you’re still learning.

Stepping outside your comfort zone — and feeling a little anxious — is good for learning. A small amount of anxiety helps you feel more focused, and perform better as you learn.

If you’re too relaxed, you’ll struggle to learn because you won’t have enough focus. The same is true if you’re too anxious. You’re aiming for what’s called “optimal arousal”.

In other words, it’s a good thing to take small steps outside your comfort zone. When you push yourself to feel a little anxious, you move up the arousal curve, and your performance improves.

In the Add1Challenge, we guide you through this process of taking small steps beyond what feels comfortable — from creating your very first video of yourself, all the way to having real conversations with native speakers.

Reason 4: You Have a Specific, BIG but Achievable “Destination Postcard”

Run with me here. We’ll talk postcards in a minute You’ve probably heard of SMART method for reaching goals — and the Add1Challenge goal of a 15-minute conversation in your target language is certainly SMART:

Specific — It focuses on your conversation skills.

Measurable — You can easily measure whether you reach a 15-minute conversation or not.

Achievable — We’ve seen hundreds of language learners complete the Add1Challenge, so we know it’s an achievable goal.

Relevant — The goal is relevant to you because you want to speak a new language.

Time-bound — You’ve got 90 days to achieve your goal.

But SMART isn’t everything. It’s a bit dry and boring, right? And goals work better when you have an emotional connection to them.

So, create a Destination Postcard in your mind of you having that 15-minute conversation in your target language. Then pull out that postcard and take a mental look at it every time you need a motivation boost.

Reason 5: Mini-Missions (Daily Goals)

At the beginning of the Add1Challenge, you’ll set yourself a daily study goal. For example:

30 minutes a day, 4x per week

45 minutes a day, 6x per week

60 minutes a day, 5x per week

Then you’ll use our daily check-in system to let us know whether you completed the goal (yay!), missed the goal (nay), or took a break day.

Alongside this daily goal, you’ll have other mini-challenges to take part in, and your Day 0, Day 30, Day 60 and Day 90 videos to create.

Why is this significant?

Research from MIT shows that you work smarter and harder (and get better results) if you have deadlines — especially if you have lots of small deadlines that build up to a bigger deadline.

No wonder Add1 is so effective at keeping language learners motivated?

Reason 6: Hundreds of Others Have Done it Before You

Confession time. In one of my recent challengers, I felt certain I wasn’t going to hit a 15-minute conversation in my Day 90 video.

This is kind of awkward, but I want to show you this so you have a full idea of what’s possible with the Add1Challenge.

In my Day 0 video for Japanese, all I could do was introduce myself, count to six, and recite a few phrases I had learned as a part of an audio podcast I was using:

I really worried about how I’d get to a 15-minute conversation from that starting point. I’d seen dozens of other challengers do it, but for myself? Could I really do it?

I honestly wasn’t sure.

So I did the only thing I could do. I trusted the Add1 process. I read the daily email updates to keep me pumped (yes, the updates that I’d written!). And I hit my daily “yays”.

Each day I completed my goal — 60 mins per day, 7 days per week. I met with a tutor at least once a week for a one hour lesson, and I took part in all the mini challenges. I decided not to worry about the end goal of a 15 minute conversation. Instead, I kept my head down and went at it. One day at a time.

The thing about the Add1Challenge is – you have 90 days. You don’t get to change your deadline because you’re worried that you’re not ready or because you’ve changed your mind and feel like you need more time prepare. Day 90 is Day 90.

It’s good pressure, but it’s pressure!

And… I hit a snag. On Day 30, I was able to speak on my own for about four minutes. I thought that it was good progress. But on Day 60, I was only able to talk for about two minutes.

I was moving backwards… I wondered if I should just cut my losses and quit.

At the same time… my “yays” were adding up on the daily check-in sheet. I felt like I’d been improving, even if the evidence seemed to be saying otherwise. So, I decided to keep going.

“Trust the process,” I told myself, though in my gut I just felt screams of doubt.

When Day 90 came around, I didn’t feel ready. Not. At. All. I felt sure that I’d fail.

I thought I’d have to try more than once to squeak past the 15-minute mark.

But I promised myself that I was going to try, so I tried.

When I had the conversation, I ignored the clock. I decided to go as long as I could before my brain said, “okay, Shannon, that’s enough! I’m exhausted!”

And maybe that way I’d hit 15 minutes.

I dialled up my conversation partner on Skype. We chatted. She asked questions. I answered as best I could. I struggled. She was patient with me. I kept going until I couldn’t go anymore and we ended the call.

I took a deep breath and prepared myself to check the time on the recording. I was sure it was only going to be about 12 minutes and that I’d have to try again.

I’m the Community Manager of the Add1Challenge. I couldn’t let myself fail!

It wasn’t perfect. I made mistakes and there were times where I just didn’t understand at all. But we had an amazing conversation. I smiled a ton during it. And I’d had that 15-minute conversation (and then some). I did it!

Time and again in the Add1Challenge we’ve seen language learners who feel certain they’re not going to make that 15-minute conversation. Then they record on Day 90, and shock themselves at what they achieve.

When you take the Add1Challenge, you’re journeying along a well-trodden path, so there are others to guide you, and more importantly, you know it’s possible to reach the finish line.

You can trust the process — keep doing the daily work, and you will reach your goal.

Reason 7: Speaking!

We learn languages to connect with others, right? At least I do.

That’s why at Fluent in 3 Months we say the best way to learn a language is to speak from day one. The sooner you start speaking, the sooner you’ll start connecting with others.

Plus you’ll be practicing the skill you actually want to learn.

The Add1Challenge is all about speaking a language. Sure, you can do listening, reading and writing as part of the challenge. But the goal is speaking. And that’s why we love it so much 🙂

Reason 8: You’re Learning Because You Want To

When you’re learning because you want to learn, you’ll perform better.

The Add1Challenge is a community of motivated, inspired language learners who want to be there and want to support each other. Everyone in the challenge is excited to be learning a language!

I can’t really describe how good it feels when you’re in the middle of that buzz.

“Wanting to be there” is also called intrinsic motivation. And research shows that if you have this, you’re better at learning.

Reason 9: Competition!

We like healthy competition at Add1, and during every Add1Challenge we give away thousands of dollars worth of prizes to our winners.

How do you win? First, you have to complete the challenge and create your Day 90 video. Then other challengers vote to say who they think deserves to win the most. The winner is often someone who has given a lot of help to other challengers.

There’s also friendly competition between groups during the challenge when we run our mini-challenges.

We know competition isn’t for everyone, but it can be a BIG motivator for some people, which is why we include the competitive element. If competition’s not for you, then you can ignore this side of the challenge.

Reason 10: Unslumping

Language learners often get in a slump. It’s easy to get disheartened when you’re learning a language and to feel like you’re not making any progress. You lose the sense of “I love this” and it becomes a slog.

That’s why we’ve made sure there are lots of ways to “unslump” yourself during an Add1Challenge. You can:

Watch the videos you’ve made of yourself speaking your target language to see how much progress you’ve made (you’ll be surprised!)

Ask me or anyone on the Fluent in 3 Months team for help

Let the community know you’re struggling — they’ll cheer you on and give you a boost

I also personally check in with any challengers who seem to be struggling to see what we can do to help them get back on track.

Reason 11: The Power of Community

I like to call the Add1 community the magic that makes the world of Add1 spin. You’ll find the people you meet in Add1 will inspire you, invigorate you and give you the energy you need to keep learning. And you’ll be doing that for others too.

Your new Add1 friends will support you, provide accountability, cheer you on when you succeed, and go shoulder-to-shoulder with you when things get tough.