Intel Experience

Intel Experiences, Website, & Mobile Application

In an effort to shift brand perception from a component brand to a lifestyle brand, Intel is allowing audiences around the world experience its technology in amazing ways. From partnerships with Lady Gaga at the Grammy Awards, to the NBA, to X-Games and E-sports, Intel is in the midst of a brand transformation to become leaders in creating amazing experiences using its innovation. Intel is embedding its technology in sports, gaming, music, fashion, and entertainment, allowing users to experience something fascinating and only possible with Intel technology.

In order to shape Intel's brand transformation story, we created a compelling and futuristic campaign which included a truley 360˚ campaign: Intel Experience.