A Concept – The Content LakeInspired from Data Lake (Coined by James Dixon in 2010)• A single store of all of digital contents that you create andacquire in any form or factor• Don’t assume any resolutions/formats• It is up to the consumer (application consuming the content) to use theappropriate infrastructure for processing

S3 Transfer Acceleration PricingStarting at $0.04/GB transferred (+ usualbandwidth charges). Up to $0.08/GB insome regionsPay only for what you useAccelerated performance or no charge

CASE STUDY

• Netflix is one of the leading streamingvideo services for movies and TV withmillions of users globally• Needed a reliable, scalable systemthat would not be prone to datacorruption• With AWS, Netflix can quickly deploythousands of servers and terabytes ofstorage within minutes—and spinservers down when they’re not neededNetflix Uses AWS to Increase Reliability and Efficiency

Use of AWS:Corporate website, 40 producer websites, streamingfor iPhone and iPad applicationsUse Amazon EC2, Amazon S3, Amazon RDS, andstream 1.5 PB/m on Amazon CloudFrontBusiness Benefits:Launched and scaled multiple media servicesfastImproved server set up time from months to 15minutesImproved Reliability to 99.99%“I can’t imagine having been able to do very many of the things that we’ve done, in thetimeframe that we’ve done them, without the benefit of a platform like this.” – JonBrendsel, VP, ProductsPBS Distributes its Online and Mobile Mediaon AWS, Launching new Media Services Fast