Jesper Gisslén

Turning insights into concepts and wireframes

GANT

Concept & UX for global fashion brand

GANT Global website

Wireframes & new navigation for the GANT global website as well as the concept for their Store Locator. The focus was to combine marketing campaigns with e-commerce conversion. I was responsible for the conceptual wireframes & new navigation and I directed the UI and design for high priority areas of the website.

Agency: Ottoboni

Role: Concept development, UX & Wireframes, Conversion

Year: 2012-2013

Swedish Match

Enterprise app for sellers

Swedish Match Enterprise App

I conducted interviews, created the concept, navigation and wireframes for the enterprise application. The project was a huge success among seller at Swedish Match when launched.

Agency: Ottoboni

Role: User interviews, UX & Wireframes, Concept

Year: 2012

Folkuniversitetet

Award winning website for education company

Folkuniversitetet

One of Sweden's biggest educational companies with over 9000 courses each year. The SEO aspect was important to get high in the search rankings. The conversion rates has more than doubled since launch and the website has been voted among the top 100 Swedish websites two years in a row (as named by IDG InternetWorld).

Agency: Ottoboni

Role: Personas, Concept, UX & Wireframes, Search

Year: 2009-2012

Apotek Hjärtat

E-commerce for pharmaceutical retailer

Apotek Hjärtat

Insights and concept for the new e-commerce website. I conducted user interviews and was responsible for creating the concept. The project is ongoing.

Agency: Doberman

Role: Design Director, UX, Concept, User Journeys

Year: 2013

Lernia

New navigation, map and search functionality

Lernia

Improvement of the user flow for Lernia's educations. After leading several focus groups I created the wireframes and concept for the new solution.
An important and succesful feature was the map solution where the user can find education and jobs as well as contact details based on location. I was also responsible for the update to their search and search result functionality.
Apart from interviewing stakeholders, develop the concept and create detailed wireframes I also wrote the delivery specifications.

Agency: Ottoboni

Role: Concept, UX & Wireframes, Search

Year: 2012-2013

Åhléns

New responsive concept for retail chain

Åhléns

I've worked with several projects for Åhléns; their main website, campaigns and the website for Åhléns City; a department store that houses almost a thousand brands that combine fashion, beauty and interior design.
The mission was to create a website with a fashion edge and at the same time keep the simplicity.

Agency: Ottoboni

Role: Concept, UX & Wireframes, Responsive solution

Year: 2012-2013

Skanska

Award winning Intranet for Skanska

Skanska

The Intranet for Skanska (OneSkanska) replaced the previous 30 Intranets with varying structures on different platforms. The users’ views of content are targeted based on business unit and location, but all information on the intranet is transparent and findable via the site search. The goal of OneSkanska was to create a global intranet to support group business strategies as well as local business.
I conducted stakeholder interviews and created the overall structure and navigation for the Intranet.
In 2012 the Skanska Intranet was voted among the top ten intranets in the world by Nielsen Norman Group.

Agency: Ottoboni

Role: User interviews, UX & Wireframes, Intranet

Year: 2009-2011

IKEA

Global digital projects

IKEA

At IKEA I worked with several global and local digital projects as both Art Director and Interaction Designer. I was involved in numerous projects for different IKEA Business Areas, for example the global campaign for IKEA Kitchens. IKEA wanted to be known for their knowledge about kitchen solutions and also show their great variety and inspiration when it came to kitchens.

Client: IKEA

Role: Art Director, UX & Wireframes, Interaction Design

Year: 2003-2006

About me

I'm currently working as a freelancer within UX, Digital & mobile concepts. Before that I worked as a Design Director at Doberman and UX Lead and Digital Strategist at Ottoboni, both in Stockholm Sweden.

I’m experienced at the strategic early stages (interviewing stakeholders and users, sorting out goals & target groups, early sketching and creating Personas & user journeys) and then turning the solution into high end wireframes and/or concepts.

I also conduct focus groups and usability testing sessions.

I’ve designed all kinds of websites and apps, from e-com sites and global Intranets to social media campaigns and enterprise apps. I have always had a passion for user behavior and the digital landscape. The combination of these two is what makes me love my profession.