Joyce used a flat brush to blend out the concealer under the eyes, around the nose and to cover any blemishes, leaving the models with beautifully ‘real’ skin – this is nothing like the heavily contoured and highlighted cheeks you see on Instragram.

The rest of the make-up was equally subtle, to let the clothing stand out on the catwalk.

“The beauty look is very low-key, it’s not too ‘lady’,” Joyce says. “They’re all wearing dresses and we wanted to play that down in terms of femininity.