A long time ago our company made a graph of how data should work in an ideal social software world. Security was the most important of course. Then lots of imports and exports at any time and on demand. Yes this can be messy when you are talking about importing content in particular (people do NOT read instructions, but what is new there…)

This post by Scoble (below) emphasizes that what he wants is BOTH. He wants the speed and stability of an Internet application but also the control of being able to export *his* data on demand. You can’t blame him – I want the same thing. I love bloglines, but I hate it when they have an outage.

More upcoming public speaking stuff on Public Relations and Technology. I have been asked to join a panel with the PRSA Southwest District Conference Friday, March 3 from 9:00 am – 10:15 am. The session I am on is:

â€œTrends in Public Relations Technology: Harnessing the Chaos to Encourage Collaboration and Engagementâ€

Scott BaradellPresident, Idea Grove and his blog Media OrchardRichardson, TX"How to Integrate Blogs into Your Communications Program without Scaring the CEO"