Internet video has shaped the way content creators produce and deliver video to their audiences, from affordable equipment to innovation in storytelling techniques. While YouTube videos have yet to overtake traditional television and movies, the millions of views that popular Internet video stars garner have led to a convergence of traditional media and Internet video. This report explores key factors leading to audience growth in Internet video, identifies areas of convergence between Internet video and traditional media, and assesses the future of video consumption in a digital future.

Figures

Use of User-generated Online Video by AgeWeekly Use of User-generated Online Video on Specified DevicesWeekly Use of User-generated Online Video on Specified DevicesWeekly Use of User-generated Online Video on Specified Devices by AgeLikelihood of Engaging in Business ActivitiesLikelihood of Engaging in Business Activities by AgeEducational YouTube ChannelsUse of Live Streaming Apps for Specified Functions over the Last 30 DaysSmartphone Penetration - U.S.Smartphone Penetration - EuropeComparison of Live Streaming AppsComparison of Social Video AppsUser-generated Online Video Viewers Forecast MethodologyForecast: User-generated Online Video Viewers