‘Entrepreneurship is not an easy battle to fight’ says Sowmya Nanjundaiah of Incite

Sowmya Nanjundaiah is the CEO of Incite, one of India’s ten most promising digital marketing solution providers. She started her company in 2010, a time when digital marketing was still relatively nascent and she always believed that it was the future of marketing. She says, “Our ability to do this strategically as opposed to tactical campaign management is what sets us apart from the competition.”

Born and brought up in Bangalore, Sowmya’s part of a family of entrepreneurs and starting her own venture felt imperative after she quit her job in New York. She has enjoyed the process of building a business from scratch.

Explaining how Incite works, the alumnus of the University of Massachusetts says, “We are the strategic marketing partners for the brands that we handle. We typically begin with a consulting phase where we collaboratively create a marketing blueprint that ties in with specific business goals and then execute it, measure it and ensure that we can deliver results. We work with a lot of clients in the US and one of the most memorable engagements that we have delivered is re-mapping of the brand strategy for a Fortune 100 company.”

Sowmya explains that it is tough to grow a business organically without any funding and the process has taught her a lot of financial and operational discipline.

Sowmya explains that it is tough to grow a business organically without any funding and the process has taught her a lot of financial and operational discipline. She adds, “I am also a great believer in having processes in place to deliver consistent high-quality work and sometimes it has been hard for my team to follow the rigours. But then again, this is what makes us unique.

I also push back aggressively against misogynistic stereotyping that exists in our culture. That has not always been an easy battle to fight.”

She feels that when she looks back at how far the company has come as a business and how much she herself has grown, she feels that is the right fit. “We are a niche, but a really strong intellectual powerhouse and I find really satisfying.”

In spite of building a company from the ground up, Sowmya is able to take time out for herself on most days – she worksout and that helps her centre her energy on most days. Spending time with her family over the weekend also helps.

In her exciting entrepreneurial journey, Sowmya hopes to keep evolving as a person and as a leader, living one day at a time.

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