Gulland Padfield are confident, forward-thinking, leading not following, strategic at the same time as practical. They are able to take some fairly nebulous ideas and add depth to them, forming an incisive research brief and questionnaire. In particular, they handle briefing sessions with partners very well. They build an empathy with their business and personal objectives and tease out the themes that the research might explore.

Product performance

Product performance

Transparency about the performance of a firm’s product and service offering is often hard to establish. Legacy financial systems, weak product innovation processes, poor product-client alignment are some of the issues which can lead to a negative impact on top line and margins. Our teams have expertise in helping firms scope new service propositions, evaluate the competitor offerings, design and validate service concepts, segment the target market and build a robust business plan with projections and assumptions to model revenue streams and a break-even point.

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