SigFig, The ‘Mint For Investments’, Gets A Mainstream Spotlight With New USA Today Partnership

http://techcrunch.com –
Over the weekend, USA Today unveiled a top-to-bottom redesign as part of a new “digital-first” strategy being undertaken by the 30-year-old newspaper.
As anyone who’s stayed in a hotel probably knows, USA Today, which has the second-largest circulation of any daily print newspaper in the United States, is about as mainstream as it gets when it comes to distribution and mass appeal.
So it’s a big coup for SigFig, the relatively small Silicon Valley startup which just launched its public beta in May, to be powering the new personal finance functions for USAToday.com.
Sig
(IT news)

Stories similar to SigFig, The ‘Mint For Investments’, Gets A Mainstream Spotlight With New USA Today Partnership

SigFig, a startup that tracks your investments and provides Mint-style graphics and recommendations, has reached an agreement to provide the technology for the “My Portfolios” section of Yahoo Finance, according to a source with knowledge of the partnership.
SigFig declined to comment for this post.

Finally, our secret is out. Today, Deborah Perry Piscione’s much anticipated new book Secrets of Silicon Valley: What Everyone Can Learn From The Innovation Capital Of The World is being published. As Piscione told me, the real secret of Silicon Valley lies in our absence of hierarchy.