Labatt Blue used to put one of 30 replica Stanley Cups as an insert in their boxes

Opus Hotel has the coolest music and hottest DJs flow right into their lobbies

A breakfast house in Vancouver (Elbow Room cafe) routinely insults its customers and provides rude service as a form of schadenfeude entertainment ( I was an unwitting victim once)

So what's your brand's surprise? And how much more will people pay for you because of it? And will they talk to others about it after it happens? And will they return in hopes of gifting that same surprise on others or getting a different surprise?

For some inspiration, watch the attached video , it's hilarious and quite powerful to see people cope with stuff that exists outside their daily quotidian.

Labatt Blue used to put one of 30 replica Stanley Cups as an insert in their boxes

Opus Hotel has the coolest music and hottest DJs flow right into their lobbies

A breakfast house in Vancouver (Elbow Room cafe) routinely insults its customers and provides rude service as a form of schadenfeude entertainment ( I was an unwitting victim once)

So what's your brand's surprise? And how much more will people pay for you because of it? And will they talk to others about it after it happens? And will they return in hopes of gifting that same surprise on others or getting a different surprise?

For some inspiration, watch the attached video , it's hilarious and quite powerful to see people cope with stuff that exists outside their daily quotidian.