E & S Graphics, Inc.

Web Design by E & S Graphics

Why does your organization need a website?

Establish Professional Web Presence

What’s the first thing you do to learn more about their business? You Google them and review their website. That’s why it’s more important than ever to make sure your business has a professional website to represent your company online.

Help Customers Locate Your Business

When was the last time you used the Yellow Pages to find a company’s address or phone number? A while, right? A website is essential to getting your organization properly listed, indexed and categorized as a verified business.

Tell Customers Your Story, Your Way

Websites are great tools to tell the story behind your company or product in a way that engages an audience and converts visitors into customers. The ability to capture your audience with the creativity websites allow, is unmatched by older methods, such as brochures.

What can a website do to help grow your business?

Grow Sales & Expand Customer Base

Instead of finding your customers, a good website will help your customers find you. By establishing an online presence, potential customers can find you at the time when they most need you — when they’re ready to make a purchase.

Improve Customer Service

Do sales leads and customers constantly bring up the same question? A good website can help. By making your company’s prices, policies and other important information accessible online, you can reduce time spent answering the same old questions and continue to focus on your business.

Track Your Marketing Dollars

Websites are great marketing tools because of the creative capabilities it opens up to tell your story. However, what good is it getting people to your website, if you can’t track whether or not that traffic turns into conversions? When advertising online, free analytics tools help track clicks, so you can easily calculate your ROI.

Why hire E & S Graphics for web design?

Excellent customer service & support

From helping to determine your organization’s online needs to tweaking your website until it’s just right, to training employees how to update your site, an E & S Graphics team member will be there every step of the way to ensure you get a website that produces results.

Wide range of web design & development services

Our team of web design professionals has all of the expertise needed to create beautiful and functional websites in house. Whether it’s graphic design, custom development, branding and marketing advice or integrating the website’s functionality into your day-to-day operations, we have the resources to get the job done. We never outsource your work offshore – all work is done by professionals from right here in Michigan.

Competitive pricing & flexible payment options

The web design and marketing packages and hourly rates we offer are competitively priced with other web design firms in the area, often times costing less than half the price. E & S Graphics also offers flexible monthly payment options, so you can get a website up and running without a large investment required up front.

All of the websites our web design team develops are…

SEARCH FRIENDLY AND EASY TO FIND

As part of each website project, we provide search engine key phrase research and guidance on how you can perform your own research to improve your website’s performance on web search engines, such as Google, Yahoo and Bing. Based on our research, we make recommendations on what edits to make to your website’s content. This process of Search Engine Optimization is critical for driving customers to your website.

COMPATIBLE WITH MOBILE DEVICES

E & S Graphics ensures that all of its websites display properly on all devices, including mobile devices such as smartphones and tablets. We also test our websites to ensure their compatibility across browsers and operating systems. Our adaptive and responsive websites provide an engaging and consistent experience across all of your visitors’ devices.

DESIGNED FOR SOCIAL INTERACTION

Conversations relevant to your industry and company are occurring every day on social media. We help companies generate and share social content that proves credibility and turns a marketing website into a customer engagement and networking tool. Websites are also an important vehicle for gaining new email subscribers, so we incorporate strategically placed email sign-up fields onto your website.

How much does a professionally designed website cost?

There are three different types of costs to take into consideration when calculating the price of creating and operating your website:

To setup a website, you need to purchase a domain (www.example.com) and web hosting, which is the service that stores the files for your website. Additionally, if you want an email such as myname@example.com, email hosting will be required. If you have any confidential information, such as customers’ credit card info, being submitted through the website, then an SSL Certificate will be required for security purposes. Hosting expenses are typically an annual expense.

Online marketing & website maintenance (monthly fee)

Marketing and maintenance services are used to drive traffic to your website and ensure everything on the site is functioning properly. Marketing and maintenance services are typically packaged into a monthly or quarterly fee.

The web design and development team offers services to actively monitor your web hosting. Also included in support and maintenance packages are a minimum of 2 hours of assistance from our team of experts. Furthermore, if your website ever goes down, we quickly respond and get your site live as quickly as possible.

Can you trust your data? Good analysis starts with accurate data collection, and our implementation specialists are trained to identify pitfalls in implementing Google Analytics. We work with you to establish a measurement strategy, aligned with your business objectives. Then we’ll deploy advanced custom tracking, according to industry best practices, to set up web analytics you can trust.

Deriving value from data is more involved than simply just “running a report”: Google Analytics can provide a business with lots of ways to get answers — we’ll help you ask the right questions. We help you turn Google Analytics data into insight.

You sell something great. Unfortunately, so do millions of others. So who wins? Search engines like Google tell searchers which sites are most relevant and credible. We know how to get your site found, trusted and frequently visited! We work tirelessly to ensure our clients reach the first spot on Google, where sites grab over one third of all clicks!

No other marketing technique has a greater impact on the buying cycle. We design strategic thought into the foundations of of every web site we create. Our comprehensive SEO services integrate keyword research, competitive analysis and reporting, best practices and much more to increase conversions while minimizing your required investment.

We offer a variety of social media management services to align with your online marketing goals. Every business is different and there are different approaches to social media management to generate results. Our social media management services can be customized and tailored to accomplish the exact goal that you are aiming to accomplish. A general idea of what our social media management services consist of are listed below.

CONTENT MANAGEMENT
Your social media accounts need to be actively managed to add value to your customer base, fans and followers. It is not enough to just create social media accounts and add Facebook, Twitter and Instagram icons to your website.

SOCIAL OPTIMIZATION
Our social media optimization takes social media management to the next level. There are people on social media right now who would be interested in buying your product or service. Our Social Media targeting & Engagement Service will help you to pinpoint and generate valuable leads.

FULL SERVICE MANAGEMENT
We manage everything related to your social media presence and implement strategic planning. It consists of research and competitive analysis, full strategic social media planning and assessments, complete management of all social media platforms, and management of all social media advertising campaigns.

Discover how our professional Google Adwords optimization specialists can make your Google AdWords campaigns more profitable.

When you use Google AdWords to drive traffic and sales for your company, you need measurable results. You need to know what return you are getting for your time and money spent. As Google continuously develops the AdWords program, it has become more and more complex, requiring a high level of expertise to achieve the maximum results for your advertising dollars.

We measure and optimize numerous factors to drive maximum ROI from every Google AdWords campaign we work on.

We believe email marketing should look great and perform even better. Our web design team creates standalone campaigns and email templates that are compatible with mobile devices and designed to drive conversions.

What is the process of creating a website?

Web design and website development is an interactive process between the web design team and the client. Below is a summary of steps our web design team walks each of our client through. Following these steps in order helps our web design team streamline the process of getting your website live, however we can diverge if the situation requires us to. Our web designers will provide advice each step along the way.

Website Domain

Create a list of domains that’s most relevant to your organization and purchase the best domain available

Website Objectives

Determine objective(s) of the website

Website Content

Identify what content (text, images, video, etc.) is needed and begin to gather it

Website Platform

Based on the website’s objectives and content, pick a platform to develop the site with — we usually use WordPress for informational sites and Shopify for ecommerce.

Web Marketing Strategy

Determine marketing services needed to reach business goals of the website

Web Design & Marketing Package

Select website package or get a custom quote based on content, functionality and marketing needs

Web Hosting, Security & Email

Purchase web hosting and other tools needed for creating the website

Deliver Content

Complete our content forms that contain the text, images and other content that will be included in the website

Website Structure

E & S Graphics develops a skeleton of your website with overall look and feel of site

Web Design Approval

Customer approves the overall look and feel of the web design

Web Content Population

The website is populated with content delivered by the client

Launch

Customer reviews sites, we make final edits and then launch the website.

NOTE: Ongoing services and support begins after the formal website launch.

Meet Our Web Design Team

John has over 12 years of experience in web design and digital marketing. His skills range from application and web development to SEO and web analytics to social media and PPC advertising. John has worked with Fortune 500 clients in his capacity as an Information Systems consultant at HP and also worked with small to medium sized businesses as a consultant at a few other startups. He has an entrepreneurial mindset and always focuses on how to drive business results for his clients.

Nick handles much of the brand development and content generation for our website projects. Nick also plays a key role in discussing and educating our clients on how online resources can be put to use for their organizations, even with a small budget.

Request Web Design and Online Marketing Quote

Please complete the form below to request a quote from our web design and digital marketing team. Once we receive your request, a sales rep will be in contact with you shortly.