BORDER LINES: BRUSSELS: Shea tells EU to learn from Nato

March 31, 2000
by JULIETTE GARSIDE

Nato’s PR strategy during the Kosovo war last year has lessons for
the European Union, chief spokesman Jamie Shea said last week.
Addressing a communications conference in Belgium, Shea said that as the
EU modernised, it could learn from Nato’s news management systems and
public briefings. Other discussions at the conference, run by EurO&M,
focused on the PR impact of increasing political reform across the EU.