A South Yarra cosmetic surgeon is among a handful of medical practitioners who could be hauled before a disciplinary panel for selling discounted breast enhancements, liposuction and other cosmetic surgery on daily deal coupon websites, such as Groupon.

Dr Josef Goldbaum from Liposuction Australia will be sent a ''please explain'' letter from the Australasian College of Cosmetic Surgery Complaints Panel for breaches of the college's code of conduct, which prohibits surgeons from advertising time-limited deals for cosmetic procedures.

College president Dr Colin Moore says the code exists because such advertisements can force consumers into making impulse decisions about potentially risky and life-changing surgery.