In this changing technological landscape in which we navigate, it takes constant
research to stay abreast of changes that can impact your bottomline. When it comes
to rich media, you can leave it to us to incorporate the latest, most efficient
breakthroughs in this constantly evolving field.

Of particular interest is the growing influence of Web 2.0. The interactive nature
of what we produce is a perfect fit to social networking. Mobile delivery is another
avenue we are currently exploring. If you have any questions about current or future
technologies as it pertains to hotel marketing, please give us a call: 435-260-2147.

E-Strategies
Focus on Engagement
download
read onlineA concise article on how customer interaction is more valuable today than interruptive
advertising that asks for immediate action. It's all about engaging the viewer in
a way that converts lookers to bookers.

Importance of Hotel
Virtual Tours for Hotels
downloadread onlineA basic primer on the value of hotel virtual tours and other forms of rich media,
and how it benefits a website's effectiveness. Of course, we're sold on the effectiveness
of virtual tours, especially when it comes to increasing bookings. Check out our
R.O.I Calculator, and play with the numbers yourself

Internet Video
and the Travel Industry
download
read onlineOnline travel-related research outpaces actual online buying by two-to-one, which
means it is increasingly important for industry websites to grab and keep visitors.
Putting video online is the most effective way to accomplish this.

Leveraging Website
Photography
downloadread onlineThis is an excellent overview of the role of photography on your hotel website:
finding the right photographer, optimizing images for the web, and the role that
rich media can play.

Hotel Online Marketing
in 2009
downloadread onlineA great compendium of ideas and strategies in light of the economic challenges
we face this year, from nine different industry experts. One conclusion we like:
there will be an increased use of rich media and online PR -- right up our alley!

Rich Media Trumps
Traveler Reviews
downloadread onlineIn a nutshell: People researching travel would rather see the options for themselves
than simply act on the recommendations of
others. "In fact, travelers want to view the options in detail
via pictures, online maps and video."

It's Helpful to Think
Out of the Box
downloadread online
Some words of wisdom from TripAdvisor's Nathan Clapton concerning social marketing
and Web 2.0: "Be honest and open.
Don’t be afraid of customer feedback, embrace it.