An advert telling readers of the North Wales Weekly News about the change in publication date.

A Trinity Mirror spokesman said: “We’ve moved seven of our weekly titles forward 24 hours to be on sale on a Wednesday instead of a Thursday.

“The idea behind the move is to squeeze in an extra day of sales. This mainly targets supermarkets – so shoppers who perhaps only frequent stores once a week on a Wednesday will have the chance to purchase the paper.”

The Weekly News informed readers of the change with an advert headlined ‘Wednesdays just got better….Thursdays are soooo last week!”

The paid-for newspaper, which marked its 125th birthday last year, told readers on its Facebook page that “research apparently shows people would like it a day earlier.”

The North Wales title was founded in 1889 by a local printer called Robert Evans Jones and was originally called the Weekly News and Visitors’ Chronicle.

Aah the nebulous “research shows” claim.
I remember “research showing” that Norwich Evening News readers wanted to pick up their paper earlier. This was revealed when the move to overnight printing was announced.
No mention of research showing that people didn’t want old news with their favourite teatime read.

“… research apparently shows…”
Strange use of the word apparently. It sounds like the writer doesn’t even believe there has been any research.
More like a few people wondering if a longer shelf life could be a good idea, deciding yes and calling it research..

IPSO link

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