The aim of this research is to propose a public policy regarding the capulín, a fruit cropped in the municipality of Atlautla, State of Mexico; this policy will serve as an instrument to obtain well-being for the population of the above mentioned locality, with what benefits will be obtained for the producers of capulín in this municipality, thus contributing to raise the standard of living of its inhabitants. The hypothesis on which this research will be orientated, will be: If a suitable public policy is implemented that promotes: to increase the availability of fertilizers, to attack plagues, to facilitate the use of improved seeds or grafts, to increase the irrigation, credit and financial services and to synchronize offer and demand; it will be possible to increase the value of the capulín in the municipality of Atlautla, State of Mexico, improving its productive and economic utilization.
The method used to prove the formulated hypothesis, consisted of compiling and analyzing information about the municipality of Atlautla, State of Mexico, and about the statistics of the production of capulín, to evaluate the information. The study concludes that in effect, there is a waste of resources in this municipality, to the detriment of the productive and economic value of the capulín, affecting the standard of living of the inhabitants; which will be corrected with the implementation of a public policy. The economic and social development depends, to a great extent, on that an efficient and profitable agricultural sector is chosen. The perception of farmland as a producer of only losses is a wrong concept derived from the practice of agricultural activities without technological updates, with obsolete and inefficient techniques that have turned into widespread habits. By strengthening the agricultural and agribusiness productivity it is possible to raise the standard of living, to improve the trade balance, to increase the gross domestic product, to stimulate credit and investment, besides effectively contributing to the solution of issues such as unemployment, emigration, environmental impact, inflation and food security.