When it comes to real estate marketing and generating leads, there are several new options emerging as viable lead generation sources. And one of the best options available is real estate content marketing.

Content marketing for real estate is often very misunderstood by the Realtors I talk to. They think it’s just Facebook. Or just blogging.

But what real estate content marketing really can be is the strategic building of digital medias (video, images, and text) that funnel traffic back to a lead generating real estate website.

It bridges SEO, Blogging, Social Media, and more. And today, I’m going to make it copy/paste simple for you.

I’m going to outline 3 different real estate content marketing strategies that you can incorporate into your business to start generating more leads today!

The first formula that we will look at is a super-light real estate content marketing plan. Think of this as a starter-pack. You’ll eventually want to do more. But it’s a good way to get started with online lead generation.

Facebook Ads to a landing page will really help you supplement your offline lead generation. And get leads while your blog posts and social media are ramping up.

Get 1 Backlink From A Local Business Per Month

Real Estate SEO is still all about backlinks. I highly recommend getting at least 1 backlink per month from another local business owner.

Have a lead capture website

Finally, all of these tips will help get traffic to your real estate website. But if your website isn’t setup to capture leads, you will miss out on all the benefits.

If you need any tips on how to accomplish these tasks, follow the links next to the “to-do” list. Or you can leave a comment below asking for help. I’ll respond quickly to whatever question you might have.

This second formula is for agents that are ready to take their marketing to the next level. You’ll see a dramatic increase in your monthly lead count with this plan. Let’s break it down:

The Active Agents Real Estate Content Marketing Plan:

The true advantage of content marketing is realized once you start creating things online in abundance. You start to see a symbiotic relationship between how many blogs you have and how active social media is for you.

For example, you probably will not get much SEO traffic until your site is at least 4 months old and has 15+ blog posts. It just won’t happen!

The good news is, all you have to do is persevere through this learning curve. After you start getting SEO traffic, it typically comes exponentially.

This will happen a lot faster for you in real estate if you follow this more advanced real estate content marketing schedule.

Let’s dive into it:

4 Blogs Per Month With 1,000 Words Each:

Did you know that most page 1 Google results have over 2,000 words on the page? That means if you spend all your time writing 500 word blogs most of them simply will never see Page 1. Here’s a great way to make that writing easier: click here

3 Pinterest posts per day:

Pinterest is a great driver of traffic. If you commit to 3 posts per day, you’ll see results a lot faster. I recommend making pins at Canva.

3 Buffer Tweets

Twitter is a noisy place. You can easily post up to 3-8 times per day there without bothering anyone.

1 LinkedIn Update per day

You should install an app in your email called “Rapportive” and friend everyone you email on LinkedIn. This will get you over 500 connections very quickly. Next, post one LinkedIn update per day that links back to your blog. This will generate traffic followed by leads.

Google Plus: Post 1 Link Per Day And Add all contacts

Here’s a cool trick: If you add all your contacts on Google+ and then post URLs, your links will showup automatically on the first page of Google for clients that circle you back. That means you’ll get top showings online and be highly visible to your clients.

This real estate content marketing plan will have you generating more buzz about your business every month. It may seem like a bit much to handle. But by my count, it’s still under 10 hours of work per week. Probably even under 5 hours once you get good at the tasks.

The cool part comes when you become so good at the tasks that you can outsource them to a virtual assistant. The thing is a lot of people worry about how to become a real estate agent. And yet they don’t realize that NO ONE cares if they have a license or not. What really matters in real estate, is having a unique advantage and creating compelling reasons for people to do business with you.

If you create this content monthly, people should do business with you. And they will.Why? Because you are the most authoritative and useful Realtor they can find.

The final content marketing plan for Realtors is a complete, mature plan. This plan could support even the biggest brokerages with substantial real estate leads.

The Turbo-Charged Real Estate Content Marketing Plan Of Attack:

Finally, here’s the real estate content marketing attack plan for those of you really looking to get results. This plan relies heavily on outsourced help. Refer to the above plans for the links that give you the how-to guides.

Here’s the plan:

Write 18 Blogs Per Month (1,500+ Words Each)

4 Pinterest Posts Per Day And Utilize Pinterest Group Boards

5 Buffer Tweets Per Day

1 LinkedIn Update Per day

Friend Everyone On LinkedIn

Google Plus: 1 Post Per Day

Google Plus: Add all contacts

Facebook 2 Posts Per Day

6 Youtube Videos Per Month

Facebook Ads for either sellers or buyers

Google Ads for either sellers or buyers

Get 10 Backlinks From A Local Business Per Month

Have a lead capture website

This is a HUGE amount of content to manage. But it is something that you can slowly scale up to within a 6-month framework. Think about it:

You can add a blogger one month. And then hire a social media worker the next.

These aspects of your business will slowly start generating significant traffic for you. And with the right website leads will just happen.