AA Drink: Dafne flag

Dafne flag

Lukkien and AA Drink successfully collaborated again. This time on a special campaign revolving around Olympic athlete Dafne Schippers. AA Drink, Dafne’s sponsor, wanted to support Dafne in a fun and effective way during the European Athletics Championships and the Olympics in Rio de Janeiro. Therefore Lukkien created the special Dafne flag. Everyone in the Netherlands can support Dafne on her way to the golden medals.

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Lukkien and AA Drink are continuing their successful cooperation. Together they give a boost to the sponsorship between AA Drink and Dafne through the special Dafne flag campaign. Fans of Dafne can win the flag through special promotion codes on AA Drink’s packaging. Lukkien created the concept and campaign. They also built the action page www.dafnevlag.nl fully in-house. The activation campaign will be launched soon to ensure as many consumers as possible can get their hands on the flag.

Hans Kok, Strategy Director Lukkien: ‘’this campaign is a great example of the new Lukkien proposition 'Think | Create | Connect'. We have created the campaign in-house with our own creative team, designers and developers. During the process we worked closely with AA Drink. We are pleased to support AA Drink once more with our Digital, Photography and Film services.’’

It is not the first time that AA Drink chooses Lukkien, since we also produced last year’s television commercial involving Olympic athletes Epke Zonderland, Nadine Broersen en Dafne Schippers