Case Study – Bonobo

Alexandra Palace is a historic entertainment venue in Alexandra Park, London. It is located between Muswell Hill and Wood Green, in the north of the city. It was originally opened in 1873 but rebuilt in 1875 following a destructive fire.

They were looking for a simple solution to submit events with a time saving tool, a new audience reach and event marketing momentum that ‘pings’ activity into natural search – the solution is evvnt.

Bonobo

on Friday November 28, 2014 at 6:30 pm (ends Friday November 28, 2014 at 11:00 pm)

Information :

Electronic music artist Simon Green also known as Bonobo comes to Ally Pally this November!

With his latest album The North Borders released 1st April 2013 -this is a not to be missed concert as it will be the final show on the album tour.

We published to over 50 event sites and watched as the sites supplied live links – submitted sites go live within 24 hours to 7 working days.

We ensured was distributed across all relative platforms as well as locally, nationally, globally and socially with a total site reach of 34,5 M !

Industry specific : 19

Targeted : 2

Global : 10

National: 11

Local: 3

Social: 4

Association: 1

We wanted to reach the required number of participants to the event, that is why we made every effort to broadcast it on a wide network composed of 19 Industry specific, 2 targeted, 10 global, 11 national, 3 local, 4 social and 1 association site.

The following images are examples of the event listed on targeted listing sites:

Click on the logos below to view listing results:

We can grow your audience reach and achieve better natural search. The publishers who we work with can expect to appear on the first page of Google.

To be as transparent as possible, evvnt always sends a detailed report to each client.

Broadcast results: Total number sites the event has been submitted to, depending on the category, location and the level of targeting required for the event.

Audience reach: See how many people can see the event including aggregated total unique users globally and estimated to the event. We also document sites that pass content on to mobile apps.

Detailed reporting: A click tracking report with a summary of the events performance is activated and supplied within the product segmented by url type and the site delivering traffic.