Games and technologies
professional Marketing
full service

About

Profile

Kool Things is a unique PR, marketing and consulting agency specialized in promoting games and related technologies. Our very purpose is to help game developers and publishers, hardware suppliers, media outlets and others operating on this market in every way we can.
We've commenced our operations in Central Europe and the CIS region to become a company delivering complex services worldwide, in a matter of just few years. We have proudly completed hundreds of projects for various clients – both leaders of the gaming industry and young, aspiring game developers.

Values

Here in Kool Things we are all geeks and gamers who are also PR and marketing professionals with over 15 years of experience in the games industry. We do not promote everything and anything similarly to large PR agencies, but rather specialize in our field of expertise: games and related technologies. In our line of work we respect and follow these long-standing company values:

Professionalism

We are the first league specialists in the field of games and technologies’ promotion. We are the most effective thanks to our vast knowledge of the market. We understand clients’ expectations and needs of the media outlets. We deliver the most professional services possible.

Fair Play

We respect the old-school rules of fair play such as honesty, integrity and hard work. We treat our clients and stakeholders fairly.

Loyalty

We believe in long-term partnerships with our clients, as they provide the best results for all interested parties.

Services

Public Relations

We assure that your release will always reach the desired media outlets. We provide professional press offices and maintain good contact with media outlets, industry influencers, YouTube content-makers and streamers. We prepare long-term strategies, plan and organize events or press conferences. We can offer full scope of PR services supported by our experience and versatile, broad and international network of contacts.

Marketing & Assets Production

We plan and coordinate various online advertising and marketing campaign models such as CPA, CPAU, revenue share, flat fee, etc. Preparing marketing materials is not an issue, as we can support you at each step – from concept and creation, through ad placement, to reporting results. We can prepare and conduct long-term social media campaigns based on steady communication with the target audience through high quality content.

Consulting & Business Development

We offer business advise and consulting with the best professionals from gaming market, resulting in the most effective communication of your business’ strongest points and finding new ways to strengthen your position on the market. We plan strategies for large and well-known brands with the established position on the global market, as well as new start-ups and local projects in the development phase. We can help with planning and organizing crowdfunding campaigns and use our networking skills to create opportunities for meeting potential investors.

Indie Games Support

There are many developers who’d rather focus on creating their games than marketing them. Sometimes reaching the media, investors or even streamers prove to be difficult. We invite all indie developers. Our agency offers marketing advisory, planning and executing PR activities, social media campaigns, and more! We can also help you find possible investors – everything in the budget cut out for small indie games studios.

Clients

List of our current and past clients and firms for which we carried out gaming projects

FOR MEDIA

Whether you write for a newspaper, run your own website or make vlogs – register for our news center to receive the latest news from our clients!

Where

Kool Things is active directly in the following countries: Poland, Russia, Belarus, Ukraine, Hungary, Czech, Slovakia and Romania.
We are also present in the following countries based on partnership agreements with other agencies: United States, United Kingdom, Germany, Spain, France, Italy, Netherland, Finland, Sweden, Norway and Turkey. With our network system, which connects us to the best agencies in the industry, we make it easy to approach all major markets around the globe.