Manthan is set to showcase its award winning Big Data and Advanced Analytics portfolio at NCR Synergy 2016. Manthan’s team will be at Booth #313 at the event which will be held between August 15th and 18th at the GayLord Texan Resort in Dallas,Texas.

“Customers today do not care for accumulating points in their loyalty cards, they want something tangible and instantly gratifying”, observed Hillary Ashton, SVP and Head, Product Solutions, Manthan. “With real-time analytics, we enable retail and consumer businesses to tailor offers at the Point of Sale which are relevant, contextual and aligned to customers’ desires. This results in incredible jumps in campaign response and overall experience”, she added.

Customer Analytics - Customer360, a packaged analytics solution, provides the fastest marketing ROI by helping the marketer understand customers’ paths to purchase, predict their behavior and identify the best engagement opportunities across various channels. TargetOne, a unique customer engagement solution, utilizes contextual and preference based targeting, in real time, to drive a continuous dialog with customers.

Retail Analytics - A ready to use, built for retail, role based analytics solution that blends Enterprise BI and Ad-hoc analysis. Retailers can now move from product centric to customer centric strategies with comprehensive insights across products, pricing, promotion, placement and in-store merchandising.

Manthan was included in the 2015 Gartner Magic Quadrant for BI and Analytics platforms, and the 2016 Forrester Wave for Customer Analytics Solutions. As the #1 vendor for Tier one retailers in the 2015 RIS Software Leader board, Manthan was also voted high in ease of installation, Return On Investment and customer satisfaction by Tier One and mid-sized retailers across the board.

With the most comprehensive and future aligned advanced analytics portfolio, Manthan is the “Chief Analytics Officer” to more than 200 customers in over 22 countries.