Drai's Club Interview

How Do The Richest Of The Rich Party? We Asked The Men Behind Drai's Club In Vegas

David Morris: Of everyone I know, you have more of that top-end clientele. What keeps them coming back to you?

RMC: I think they can trust me. I’ll tell them, “Listen, you know that I have you booked at our venue tonight, but to be honest with you, it's not going to be as good as you think, and I think X Club is going to be better. Let me take you to that club."

I also try to know my customers. I have this very patriotic guy from Texas. A few years ago, I remember he couldn’t find a cup and was drinking out of a shoe in his room. They were size 11 so I got him a pair of size 11 velour slippers with his name embroidered on them and had a bottle engraved with his name on it. It was his first time here, and I wanted to make a really good impression. He's been with me for eight or nine years and can go through anyone, but we have a really good relationship and have become friends. Every presentation was unique. First we had the LED board with his name on it, the next one we had the slippers with his monogram and then we had a flag with his name on it. We also had the DJ play songs that he liked.

David Morris: What was the most extravagant experience that you've curated?

RMC: I'll tell you, whatever you do, you have to do bigger and better the next time; and you never want to overpromise and under deliver. It's better to do baby steps with someone. So last night, that was eight to 10 years of a relationship and a "thank you" for coming to this venue and supporting the venue. He'll come back now every time he's here. I try not to go too crazy because if you go too crazy, there's nothing to look forward to the next time, and I don’t want to run out of ideas.

David Morris: So no mariachis?

RMC: We've done mariachis before… We've had certain celebrities actually at the table waiting for people. I remember one of my customers was like, “I want to meet this guy really bad and I don't know how to get in touch with him." I found a way to get in touch with him and I said, "If I could get him there, I'll probably have to fly him private, are you OK with it?" He's like, "No problem." I put the credit card up for the jet, flew him out and surprised him and the guy wound up spending $150,000. He obviously reimbursed me for the jet and said, "This was the best experience of my life."

I have had times where I’d be eating with one of my customers at Wynn and he said, "I feel like getting kind of poached eggs.” I said, "Great, let's just order it." He said, "No, there's this restaurant in L.A. that I really, really like." I said, "Well, we're in Las Vegas," and he was like, "Yeah, let's go." I said, "To get eggs?" He’s like, "Yeah, let's go." So we took a plane that could fit 25 people for the two of us and went there and had eggs and came back the next day. When he came back in the club that night, I had all the LED programmed in advance with little photos we had taken during the trip that he approved, so when he came in there was this march, it was him and the stuff that we had done earlier that day. He appreciated that. Just little stuff.