Who we are

The banner has been an integral part of the Quebec real estate landscape for 25 years. Who doesn’t know the famous advertising slogan ViaCapitaleVendu.com?

Via Capitale the franchisor

Whether it is in terms of marketing, technology, franchise service or finances, our team of 25 collaborators is always aware of the realities faced by the members of its network in the field and works hard to offer them the tools, service and training that meets their needs, while keeping up on industry trends.

Marketing

At Via Capitale, we believe in the importance of being seen and recognized by our current and future clients.

That’s why we invest a large part of our annual budget in publicity in the mass media, whether it is in our advertising campaigns or as part of the Grande guignolée des médias. In this way, we ensure a strong media presence throughout the year, which contributes to increasing the brand’s reach. By joining our team, you can also benefit from this great visibility!

Via capitale is one of the three major partners of the Grande guignolée des médias.

A natural association for the banner given the very humane vocation of the cause. The national awareness and scope of the Grande guignolée des médias also provides the banner with substantial visibility.

In terms of involvement, all Via Capitale offices join forces for the month preceding the holidays by becoming collection points for donations and food. The members of the network also make it a duty to go out into the streets on the day of the Grande collecte nationale to participate in the wave of solidarity and to try to make a real difference for people in need.

Statistics

Recognized for its distinct approach, which focuses on guidance and client satisfaction, Via Capitale is a leader in the real estate market. The performance of Via Capitale brokers is not only explained by the training programs, sustained coaching and constantly evolving products and services available to them, but also by their ability to meet consumers’ increasingly demanding expectations.

Consumers are looking for quality, service and, above all, they want to
enjoy a unique experience.

At Via Capitale, we believe that experience leads to a commitment to the brand and to recommending it. That is why our brokers focus their efforts to obtain the best service for their clients.

VIA CAPITALE IS CHANGING THE FACE OF REAL ESTATE ONE CLIENT AT A TIME

A survey is sent to all our buying and selling clients in order to measure their level of satisfaction. This allows us to be attentive to their needs and to constantly improve.

VIA CAPITALE BROKERS COMBINE EXCELLENT SERVICE WITH PERFORMANCE

That’s what has made our brokers the most performing in Quebec for the last five years. According to Centris, Via Capitale is the banner that has achieved the highest growth in terms of the number of listings and sales per broker since 2010.

SOURCE : CENTRIS, 2010-2015

A survey conducted by léger shows that Via Capitale brokers achieve very high levels of client satisfaction and that they get more recommendations from their clients than anyone else in the industry!

The broker mastered all steps of the real estate transaction

The broker offered Turnkey service service clé en main

The probability of recommending the broker

The level of satisfaction with the broker

SOURCE: LÉGER SURVEY, JANUARY 2016

Training and coaching

Via Capitale focuses a great deal on coaching and training its brokers so that they keep up on market trends, changing consumer needs and the tools offered by the banner.

3Programs
have been set up by the franchisor and are offered to Via Capitale brokers for free.

Integration day

This training allows new Via Capitale brokers to discover the banner’s programs and tools and to get sound advice to start their new career.

These training sessions allow our brokers to keep informed on several subjects related to real estate, such as new real estate case law or new housing trends.

BECOME A REAL ESTATE BROKER

Via protections

Our unique and exclusive protections program allows Via Capital brokers to back their turnkey service offer and their promise to guide the client, even after the transaction.

HOMEBUYER PROTECTION
Service that covers the buyer by offsetting the costs of repairs due to a defect or sudden breakdown of the electrical appliances and the plumbing, heating, ventilation and air conditioning systems.

HOMEOWNER PROTECTION
Service that protects the homeowner-seller if the promising buyer withdraws.

LEGAL ASSISTANCE
Free telephone service that offers legal information provided by a lawyer in several fields of law, including housing, family, work, estate, health, etc. All clients eligible for the Homeowner Protection and Homebuyer Protection benefit from this service.

MORTGAGE PROTECTION
Service that protects the buyer in case of accidental death or for an involuntary loss of employment that lasts for more than 30 days.

ViaCapitaleVendu.com

The Via Capitale website is designed to efficiently meet consumers’ needs and to offer our clients the best visibility.

Adapted to all supports (computer, tablet and telephone), the site has two ultra-performing search engines and customized sections based on the type of buyer.

SOURCE : GOOGLE ANALYTICS

Source: contacts generated by email and text messages in 2015.

NEW HOMES SECTION

Includes all new housing projects,and offers customized visibility to real estate promoters.

Search engine exclusive to Via Capitale and unique in Canada, allowing consumers to search for their dream room or space (kitchen, bathroom, swimming pool, back yard, etc.) by accessing, in a single click, a bank of images of properties for sale.

The promotional brochure,
Via Mag Art, which presents adapted content and visuals that meet the standards of the property for sale.

A distinct sign
that fits well with the decor.

A commitment proposal
of services that the brokers can provide to their potential clients.

The agreement between Via Capitale and LuxuryRealEstate.com,
made up of properties starting at $650,000 throughout the world, allows Via Capitale brokers to offer their clients added visibility, as the site generates 70 million unique visitors a year from all continents.

Attractive and useful tools

By always keeping on top of market trends and listening to the members of its network, Via Capitale offers performing, useful and unique tools that make their brokers’ jobs easier and make them stand out!

Via Mag
Promotional brochure containing several details and photos of a property.

Monthly newsletter
Tool that brokers can use to send in their name to their clients, a series of articles drafted by specialists in various fields, including decoration, renovation, market trends and financing. A great way to stay in contact with your clients while remaining relevant and interesting.

Intranet
The Via Capitale Intranet was designed and optimized to meet the needs of our brokers and support them during their real estate transactions.

Customized brochures and sheets

Information brochures for clients providing advice, the service offer and the visibility proposed by Via Capitale. Brokers use this tool to present a complete service offer, which they can enhance through their personal approach.

The web application maximizes the work of brokers in the field by allowing them to respond almost instantaneously to the needs of their clients and real estate promoters, wherever they are.

Recognition

In addition to training, attentiveness and coaching, recognition is certainly a key element to building your credibility, your expertise and strengthening your relationships with your clients.

Our recognition programs allow our brokers to position themselves in the network, but most of all, to recognize their work.

Monthly and quarterly ranking of the top 100 brokers and top 25 teams.

Program offering a unique and automated solution that allows brokers to take advantage of the social media to increase their visibility and that of their clients.

Creation of a professional Facebook and/or Twitter page/account

Automatic posting of brokers’ properties on Facebook, Twitter and LinkedIn

Weekly publication of articles from the blog on Facebook

Training and technical support related to the use of social media in a professional framework.

OUR PRESENCE ON THE SOCIAL MEDIA IS UNDENIABLE!

In addition to being active on all platforms, we offer relevant content, which is read and shared by our thousands of subscribers. Follow us today to learn everything about real estate!

Partnerships

Via Capitale’s leading market position has allowed it to develop exclusive agreements with large businesses and various service suppliers.

Partnership with Cam/Coop Hydro-Québec
The mission of this program is to offer discounts and privileges on a multitude of products and services to its 125,000 members. This partnership generates referrals for Via Capitale brokers.

Personal discounts
Agreements to benefit from discounts from a number of suppliers related to cars, insurance, telecommunications, health, personal care, etc.

Mortgage referrals
Via Capitale brokers who refer their buying clients to one of our three financial partners: Desjardins, National Bank or Bank of Montreal, to negotiate a loan, obtain a referral commission.