Drucker congratulates James Worthy on the publication of Big Business and Free Men. Drucker also mentions that he is working on a series of articles that he would like Worthy to view. Contains Drucker's original signature.

Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a consultant to the Los Angeles Times. Willes reflects on Peter Drucker as writer and a thinker.

Paul E. Hebert of the World Council of Credit Unions, Inc. thanks Drucker for spending time with Cooperative for Assistance and Relief Everywhere, Inc. (CARE) in New York City and shares the delight of those who attended his U.S.A.I.D. seminar. He...

Edited draft, labeled number two, copy of the oral history transcript of Mark Willes' interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a...

Edited draft, xerox copy of the oral history transcript of Mark Willes’ interview. Mark Willes CEO of Times Mirror Corporation and Editor in Chief of the Los Angeles Times, discusses specific suggestions Peter Drucker made as a consultant to the...

G. Wells, secretary of James Worthy, director of public relations at Sears Roebuck and Company, asks Dr. Edward Miller of LIFE Magazine for a transcript of Drucker's talk at the American Marketing Association's winter conference. Miller responds...

Ruth A. Wooden, president of the Advertising Council, Inc., sends her regards to Drucker for his birthday and tells him how appreciative she is of having had the opportunity to work with him. Contains Wooden's original signature.

Carolina Biquard writes to Peter Drucker to ask if he received a fax regarding a Fundación Compromiso advertisement. In a postscript she informs him that her grandfather passed away. On the same letter Drucker writes back to inform her that he...

Peter Drucker writes to Carolina Biquard to send her and her family his warm wishes during the crisis in Argentina. He hopes they are able to enjoy the holidays despite the, "terrible events of last week." The events he refers to are the December...

This is a series of letters and the report, "Typical Business Problems Symptomatic of a Need for the Development of Alternative Theories of the Business", which they correspond to. The report is written by Peter Drucker for Mel Hurni. Its purpose...

Michael C. Burandt, of Georgia-Pacific, interviews Peter Drucker. Drucker says that things are changing fast and are turbulent. He believes that one has to understand the customer and that there will be new ways of distribution. Drucker says...

Peter Drucker lectures about the information-based organization. During his talk, he discusses: electronic fields, the scientific publisher Springer in Heidelberg, open university, the drastic change in distribution, Charles II and patents, and...

Peter Drucker discusses the following during his lecture: losing customers because of unpleasant experiences; the value of marketing if you know what you are trying to do; the appeal to retailers in Life magazine; fitting the message to the...

Peter Drucker discusses the following during his lecture: experimentation for the people who can afford the risk; sending a child abroad for a year as experimentation; the middle class and spending; market testing; the definition of quality for an...

Peter Drucker writes Charles D. Ellis, Allan Munro, John Rudy, and Rodger Smith, of Greenwich Research Associates, with a summation of the main topics discussed during their meeting. The letter contains notations.