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Tuesday, 29 January 2013

YAMAHA GRABBED MUCH OF THE ATTENTION AT MUMBAI INTERNATIONAL MOTOR SHOW

One of the most expected motorcycle
shows, the Mumbai International Motor show was organized at the MMRDA
Grounds, Bandra Kurla Complex recently. A wide range of four and
two-wheelers were displayed for photographers as well as the
automobile aficionados. At stall number 21, India Yamaha Motor
represented some of the most exciting products such as the Yamaha Ray
scooter, the Moto GP inspired R15 bike, the legendary VMAX along with
a line-up of the latest products and accessories from Yamaha.
Bollywood Rockstar John Abraham, whose association with the company
has significantly enhanced its brand image, was also present at the
stall.

Mr. Roy Kurian, National Business Head,
India Yamaha Motor Pvt. Ltd., said, “Yamaha has always been a
committed player in the two-wheeler market and makes consistent
efforts to adapt to market demand by launching exciting products
year-on-year. I am extremely happy that Ray has been well received
and looking at the current market scenario where the scooter segment
is growing tremendously, I am positive that Ray will be able to hold
its ground as the number one scooter in the country. Similarly, our
bikes are equally special to us. A lot of thought and hard-work goes
into our products and we prioritize our customers’ needs above
everything else. Having said that, I extend my gratitude towards our
loyal customers and channel partners who have played a key role in
our consistent growth in India over the years.”

The motif at the Yamaha booth was in sync with the concept adopted
by the company this year based on “Yamaha Global DNA” and the
message being “Excitement”. Known for their stylish designs,
innovation and high technology powered with exciting performance, all
the products on display grabbed much of the attention from the
onlookers.

The company’s premium scooter-the Ray, which was launched with
great aplomb in Hyderabad in September last year, has stupendous
response from critics and consumers alike. Ray’s brand ambassador,
Miss Deepika Padukone has boosted the image of the company especially
among young girls and women. Both John and Deepika have done
extremely well.