Sign Petition to Get Cancer-Linked Chemicals out of Tide Free & Gentle

I’ve called out Proctor and Gamble in the past for being quite possibly the world’s biggest greenwashers.

So it doesn’t surprise me that their new Tide Free & Gentle®, marketed to mothers, was reported as containing high levels of the cancer-causing chemical 1,4-dioxane in the detergent. Oh, and 1,4-dioxane doesn’t appear on the product label or on the product website, so consumers have no way of knowing it’s even there.

Procter & Gamble already has experience stripping this chemical out of its products; in 2010, the company reformulated its Herbal Essences® shampoo to eliminate 1,4-dioxane. Unfortunately, Dirty Secrets test results show that the company has not chosen to make the same effort for its laundry detergent.