Tina Hsiao: Market Your Startup on a Dime

Jun 3, 2014 2:16 pm ET

Tina Hsiao, VP of marketing for WePay: Marketing at a startup, especially in the first few years, is a magical time. For founders and those still struggling to get traction, I’m sure that sounds like a surprising sentiment. You have very little money, very few customers and only a few employees — you’d expect that to be a marketer’s nightmare, not a marketer’s dream. But I disagree…