updated 03:50 pm EDT, Tue July 3, 2007

Video content, worker surv

In brief: AT&T says it sold out of its initial iPhone stock within a few hours of launch, ShieldZone has released a screen shield for the device, ON Networks offers new video content formatted for the iPhone, and a survey claims 15 percent of telecommuting workers want one .... AT&T says it nearly sold out of its initial stock of the iPhone within a few hours of the devices release. "Virtually all of our stores sold out of the iPhone last night," AT&T spokesman Mark Siegel said, declining to specify how many units had been sold. Apple is still not providing any specific numbers either, though some analysts are estimating more than 700,000.

InvisibleSHIELD for iPhone

ShieldZone has announced the release of its first protective skin tested and available for the Apple iPhone. The invisibleSHIELD is offered in both full body and full front designs. "Not only is the invisibleSHIELD unique in its origin, it's unique in its protection. With the invisibleSHIELD, your device is protected from unsightly scratches while not adding any bulk or taking away from the sleek aesthetic design. And if the invisibleSHIELD ever becomes scratched or worn while protecting your device, we'll replace it for free, for life." The shield is priced at $25.

New video content for the iPhone

ON Networks is offering 10 newly-launched programs on iTunes for free download, optimized for iPhone playtback. The company remastered its content to run at the optimal resolution for the iPhone's screen, which has a 16:9 aspect ratio when held horizontally, and a higher resolution than the video iPod. The new videos are available from the Podcasts section of the iTunes store, and include mixology instruction, dating advice and golfing tips.

15 percent of U.S. mobile workers want iPhone

Market research firm RDA Global has conducted a survey that polled 1,027 people in the U.S., revealing that that 15 percent of the 50 million mobile workers in the U.S. expressed interest in purchasing the iPhone, representing a total of 7.2 million potential iPhone unit sales among workers who either travel, work away from their office or are telecommuters. RDA Global's research findings suggest that these younger consumers are willing to pay a 50% premium or more for iPhone features.