Scotts Miracle-Gro expands licensing program

Scotts Miracle-Gro, together with Seltzer Licensing Group, the company’s exclusive licensing agency, has announced two new licensing partners and several new products.

With the addition of the TTI Group (outdoor power tools) and West Chester Protective Gear (lawn and garden gloves), the Scotts Miracle-Gro licensing program has now grown to include nine strategic partners, including Acme United Corporation (cutting tools), American Lawn Mower Company (reel lawn mowers), Bond Manufacturing (plant support accessories), Greenscapes (lawn fabric), Peachtree Playthings (children's garden kits), Radius Garden (ergonomic hand tools) and Swan Products (hoses and nozzles).

"Our focus will continue to be to create easier and more enjoyable lawn and garden experiences for consumers and we are proud to partner with these great companies to offer innovative products that do just that," said Glenn Neilson, director of marketing for Scotts Miracle-Gro.

Some of the highlights include:

Scotts and Miracle-Gro branded garden tools from Acme United, which feature corrosion-resistant titanium-bonded stainless steel. The Scotts tools integrate antimicrobial technology to help prevent the growth of bacteria and fungus on the handles and cutting blades and feature patented "Tool-Less Blade Change" technology, allowing the user to change from a bypass blade to an anvil blade to a snip in seconds. The Miracle-Gro products and packaging are made entirely from recycled materials. The tools will launch this May at retailers across the country.

Swan Products introduces the Scotts MaxFLEX hose with proprietary "Lay-Flat Technology," which uses a special co-polymer to make it kink resistant and provides scuff resistance. Its oversized super duty crush proof couplings are lead-free aluminum and include a patented Hose Armor that prevents the hose from binding at the spigot when pulled. Swan introduces the new Miracle-Gro SoakerSystem, a soaking system that is customizable with its EZ Connectors made for the gardener/landscaper.

Also launching this May is a lineup of Scotts cordless outdoor power tools from TTI.The Scotts Sync System includes a string trimmer, hedge trimmer, chain saw and blower.

"We continue to explore new licensing opportunities and push current licensees to innovate, in an effort to bring consumers lawn and garden solutions that help them achieve the beautiful lawns and gardens that have become synonymous with Scotts and Miracle-Gro," added Stu Seltzer, president of Seltzer Licensing Group.