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Excellent article.
I currently run an SEO firm in Los Angeles and have had good success (#1 on MSN for Los Angeles SEO, 6 on Yahoo, and other terms)but while I ran SEO for Disney Internet Group I dealt with a number of the top firms. Some were excellent and some were dissapointing. I found that working with one qualified SEO, myself, worked wellfor the company, as I could match what the larger firms were doing. I have also worked with other consultants who provided me with better results than the large firms. It is a give and take.
Going on an hourly basis is, in my opinion, only good if the amount of work necessary is small. For large campaigns I believe in a campaign fee which includes follow up, maintenance, consistent modifications and re-optimization to get the site to the top. It is not an optimize 1 time game.
Again though I agree with your article and am looking forward to more from you.
Thanks and warm regards,
Jeff Chance
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