Archive for December, 2012

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. We will be launching these team trainings in January.
Here is how it works and why Team Training is a win for you and win for your clients.

How it works:

Trainers choose an hour time slot where they don’t have clients and when it isn’t a busy time at the studio.

That trainer then markets that time slot and tries to bring in at least 2 clients and a maximum of 4 clients to train during that time slot.

We are quickly approaching Christmas and New Year’s and like many business owners you would like to (and you would like your staff to be able to) spend those days with family and friends, but you don’t want to let your clients down if they are counting on you for a great holiday workout.

Here is what we do. It is good for us and it is good for our clients.

First,

we post our special holiday hours well in advance so that nobody is taken by surprise by the change in hours.(If you haven’t done this already…now is better than never. Get a quick schedule made up and post it TODAY!)

Do you send out holiday cards to your clients around this time every year? It is a great idea, but it can cost quite a bit. I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients.

This is a marketing tip that is free, fun, simple and it is something we do every year.

Here is how it works…

We make it a priority to take LOTS of pictures at all of the events we participate in and host throughout the year (Everything from rock climbing to racing events to hiking to charity events to specialty programs and more). Tip: make sure to get random pictures of trainers and clients together during normal training sessions too. These are often times the best pictures!