It's competitive out there

You Can't Get The Better Of Your Competitors And Market If You Don't Know Where Or Who They Are.

Competitive intelligence

Market analysis and profiling

Need to know?

What do you need to know? You can’t get the better of your competitors and market if you don’t know where or who they are. So, many do not know their market well enough and are missing out on business. Also, some dismiss competitors as irrelevant and not as good as them.

It is a dangerous game to play. And that is why our clients with absolute confidence use our range of services to give them the Competitive Intelligence they need to act decisively. So they are armed with meaningful real-world knowledge. Therefore, we can do the same for you.

Based on specific questions you need to ask, we build a picture to give you a birds-eye view of your market. To allow us to draw a very detailed map of your competitors and tech. And suppliers, regulators, products and many other things which could impact your business. We help to identify and isolate weaknesses in your competitor’s defences and reveals their strengths to tackle.

Competitive Intelligence allows you to play to your strengths and defend your weaknesses. But, beware though, focusing only on shortcomings can result in very little differentiation from your competition.

Build an accurate picture of your competition. We dig deep into your competitor’s minds to build a profile of their characteristics and behaviour. This service not only encompasses revealing the basics of their personality but also digs deeper into their mindset. To help you predict their future actions.

Octopus can help you profile your potential customers too. This is a very powerful tool. Imagine going into a big meeting knowing everything you can know about the company and how they operate. How impressive will you look, and how much closer to winning a deal?

How do we start?

We usually start by drilling down to find out what you really need to know by agreeing on a set of questions. Specifically, the best questions give you answers you can act on. So, we build a bespoke strategy to find the information be that online, as well as, by talking to people.

We analyse the information to deliver useable Competitive Intelligence and Competitor Profiling by reporting, presentations or regular bulletins.

Know your market before moving into it. You may looking to win a bigger share of your market. Or, perhaps you’re looking for investment or grants. In all cases, knowing your market better will improve your chances of securing a grant, investment. Or the green light for your new product or service launch.

Real Market Analysis. Therefore, the best way of building an accurate picture of the size of your market is by getting Octopus to conduct impartial Competitive Intelligence and also, Market Analysis.

Profiling

Competitor and Customer Profiling. So, using our proven Competitive Intelligence skills, combined with more standard market research techniques, we will give you a much clearer understanding of your current market and its future potential.

We dig deep into your competitors minds to build a profile of their characteristics and behaviour.

This service not only encompasses revealing the basics of their personality, but also digs deeper into their mind-set to help you predict their future actions.

Octopus can help you profile your potential customers too. This is a very powerful tool.

Imagine going into a big meeting knowing everything you can know about the company and how they operate. How impressive will you look, and how much closer to winning a deal?