endurium

A day earlier than expected, David Keat, a loyal King of Shaves fan spotted our new Azor 5 in-store at Asda, and watched a lady buy one whilst he was there! The King of Shaves Azor 5 is the latest, 5 blade addition to our market changing Azor range, launched in the UK in June 2008. So, why is it different, better than before?

Let me name the ways!

The Azor 5 handle design & hinge has been re-engineered to make it much softer on men’s (often sensitive skin). This has been achieved through changing the ‘shore’ of our patented Bendology Technology and other clever techy stuff. Our Azor is unique in that we are able to do this, all other system razors have one ‘default’ setting so to speak. I’m very proud of this. We’ve also made it out of a funky metallic blue polyastomer, with our latest weighted metal handle with creases for improved shave dexterity & ease of use. Finally, the handle now has an elegant travel tray, that we love the aesthetic of. For storage, it is placed ‘face down’, or if you want to show it off on your bathroom shelf, ‘face up’!

BUT there’s MUCH more…!

No gorgeous fast car is complete without a fantastic engine, and with our latest cartridge, we’ve taken shaving to a whole new level of comfort and closeness. Our Azor 5 cartridge features:

5 thinner, finer blades – which basically mean you get a closer, more comfortable and forgiving shave.

Each blade is coated in what we call EnduriumNano – it’s a thinner coating than our previous Endurium one (as used on on our 4 blade Azor cartridges) and helps to make our super sharp, hard steel blades last longer.

Finally, and this is the Best Bit, is the price. Unlike our pricey Fusion ProGlide competitor, which charges between between £15-20 for 6 replacement cartridges (people – this is where the REAL expense is), we’re launching our Azor 5 cartridges for a limited time at just £6.99 for 6 cartridges in all retailers. Asda are our launch retailer, with Azor 5 then rolling into Waitrose, Sainsbury, Tesco & Boots over the next couple of months.

So, now you can truly SHAVE LIKE A KING without paying a King’s Ransom. You can buy the latest in sleek, innovative British design. You can save money into the bargain. If you have sensitive skin (53% of men apparently have) then your face, as well as your finances will love you for it.

To cap off a fantastic 2010, and following ‘hot on the heels’ of our strategic distribution partnership with the Remington division of US$3Bn Spectrum Brands, Inc. for the USA, Canada & Latin America, we’re delighted to announce the launch of our latest Azor, the Azor 5 Sensitive which features thin blade cartridges & Endurium Nano coating technology.

The Azor 5 builds on the excellent performance of our original Azor, launched in June 2008, which we’ve now sold over 2m handles & 10m Azor Endurium cartridges. Azor 5 SENSITIVE will launch in the UK in early 2011, and will feature a stylish travel tray, improved Bendology Technology hinge, optimised for sensitive skin and a 5 blade shaving surface Endurium Nano cartridge with thinner blades and a patented ‘Nano’ coating for excellent shave comfort and enhanced glide.

Azor 5 will debut in UK retailers in early 2011, and cartridges will cost approximately half the price of the Gillette Fusion ProGlide razor, continuing King of Shaves’ commitment to deliver ‘The King of Shaves Without The Cartridge Ransom.

More details on the launch will be made available via #SHWARM and at King of Shaves Facebook Fanpage.

More news in the New Year on our #smarketing launch campaign & even MORE new news…! Watch this space, but in the meantime, wishing you a very Happy Christmas & a Super Smooth New Year

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Learn more about the King of Shaves range of shaving and skincare products for men and women at shave.com. Shop online at our secure store. The views expressed in this blog are my own and do not necessarily reflect the views of The King of Shaves Company Ltd. By viewing and interacting with this blog you agree to our terms of use. E&OE.