Chevrolet Kills Cruze and Impala as Part of Major Cost-Cutting Blitz

The cars are built at the Lordstown and Oshawa facilities, both of which are facing the threat of closure from GM.

As part of the company's major cost-cutting campaign announced Monday, General Motors will no longer produce the Chevrolet Cruze compact or Impala full-size sedan. The smaller car will cease production in March while the Impala will no longer be built past the fourth quarter of 2019.

The Impala, meanwhile, bears a nameplate that dates back to the 1950s. Starting life as a symbol of post-war American style, the full-size Chevy slowly relegated itself to fleet duty. By the turn of the century, it was largely known as a mainstay of rental lots and often outfitted in police or taxi livery. The latest generation launched in 2014 tried to reinvent itself as a quasi-luxury cruiser akin to Impalas of old but, evidently, failed to strike a chord with the buying public as consumers moved en masse away from sedans in favor of SUVs, crossovers, and pickup trucks.