Ad Media

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Transcript of Ad Media

Chapter 14 Advertising MediaAdvertising=PromotionTelevisionRadioMagazinesNewspapersBillboardsDirect MailDirectory (phone books)OnlineTransitPop-up AdsBanner AdsWebcast% of households that own at least one tv:1975 - 57%(1 set)2012 - 96.7%(3 sets)Name the 3 most read newspapers in the United States...The average person only sees a few ads every day...???TRUE OR FALSE???FALSETV is the main ad medium in the US...TRUEMagazine ads have a longer life than newspaper ads...TRUETo reach the max # of customers,advertising uses a set formatthat is defined in termsof TIME or SPACE...TRUEAll internet ads cost the same...FALSETop 3 most read magazines:1. AARP The Magazine 2. AARP The Bulletin3. Costco Connection4. Game Informer (GameStop)5. Better Homes & Gardens6. Reader's Digest7. Good Housekeeping8. Family Circle9. National Geographic10. People

Commonly called "junk mail"media= methodFacebook has BILLIONS of users...WEBINARWEBcast + semINAR=...streaming audio is non-recordableIf you Google pop-up blockeryou will get over 2,780,000 results.There are over 15,000 radio stations in the U.S.USA TODAYWall sTreet journalnew york timesAT & T has mostly phased out paper phone books.PINTERESTTUMBLRSNAPCHATsocial media"memes""followers""tweets""likes"idk, google it!"posts""hashtag"