Eagle:xm provides integrated customer engagement solutions that help brands enrich their customer relationships and improve business performance and profitability. We leverage data intelligence and marketing automation to enable right time dialogues between companies and consumers across the spectrum of digital and traditional channels.

Who We Are

Delivering peace of mind

For over 60 years we’ve been adding value to our clients marketing communications activities as an extension of their organization. Our strengths lie in our scope of strategic thinking and expertise in creating and executing B2C and B2B marketing and customer care communications programs. We bring robust cross-channel capabilities and automated program execution solutions together with data management expertise to enable brands to reach their customers across multiple life cycle touchpoints. Clients who rely on Eagle:xm benefit from enriched customer relationships and improved business performance and profitability.

“Other vendors seemed pretty cookie cutter. The way Eagle:xm brought their ideas to us was different and made them stand above the others.” – Marketing Manager

We base our success on your success

Eagle:xm is driven to create dynamic communication solutions that address the unique requirements of each client. We work as an extension of your team by first shaping innovative ideas and winning strategies that address the unique nature of your business. Then we leverage our experienced team of creative, IT and production professionals to implement and oversee the flawless execution of your deliverables. Our employees know that team work is more than just being an eagle:xm team member. So you’ll have a dedicated team of experts who will provide tailored services and solutions that take your marketing to the next level.

“Their ‘can-do’ attitude is a key thing. Pretty much anything we ask them to do, they can do. They are very client service oriented.”
– Catalog Manager

Our people are creative, tactical, and exciting to work with

It begins with in-depth training that ensures you get nothing less than skilled, professional contacts on every client engagement.
Allow us to introduce ourselves.

“Of all the things they do for us, I would have to say the thing that is the most valuable is their people…They understand what I need to have done and they get it done.” – Marketing Manager

Forging the future of modern marketing

Ensuring a bright future

Eagle:xm is an environmentally responsible company whose efforts and initiatives lead the industry. Recognized by the Colorado Environmental Leadership Program and the Printing Industry Association (PIA) as a Certified Green Printer, we are committed to meeting and exceeding environmental regulations and working continuously to improve the effectiveness of our sustainable management programs.

Engineered with the "do no harm" philosophy, Vision/Eagle's new Komori Lithrone GL840 H-UV (H standing for high-efficiency) is the only press on the market designed with no VOC emisssions and ozone-free H-UV discharge technology for cleaner air. Designed to reduce the environmental impact. Our new press mirrors Vision/Eagle's green initiatives and our commitment as an environmentally responsible printer.

We are proud to be FSC certified by the Rainforest Alliance. FSC certification allows us to distinguish our products in the marketplace while promoting the ecological, social and economic benefits of managing forests.

The Forest Stewardship Council™ (FSC) is a non-profit organization devoted to encouraging the responsible management of the world's forests. The Forest Stewardship Council is a nongovernmental, non-profit organization that promotes the responsible management of the world's forests.

What this means to you as a client is that we can assist you in choosing the best paper products and printing methods for your environmentally-friendly projects. Your account manager or customer service representative can provide you with more details about our FSC-certified stocks and products.

We offer a wide selection of recycled papers that can support your environmental initiatives. Recycled paper doesn’t have to look recycled, and most on the market today don’t. Many of our premium, specialty and economy papers are made with high percentages of recycled fibers and come in a variety of sizes, and weights.

We recycle virtually all of our post-production waste and have programs in place to recycle not only the waste paper that we print on, but also the packaging material it ships in. Our recycled programs include recycling plastic drums and containers, aluminum press plates and other nonferrous metals, steel banding material, pallets and other wood products, press blankets, inks, CRT monitors and computer equipment.

What We Offer

Discover the power and the possibilities

Eagle:xm provides integrated cross-channel customer engagement solutions that help brands
enrich their customer relationships and improve business performance and profitability. We
leverage data intelligence and marketing automation to enable right time dialogues between
companies and consumers across the spectrum of digital and traditional channels.

With Eagle:xm you can:

Target new customers, improve retention and grow sales

Communicate using the customer’s preferred channel

Ensure 360 degree consistency in your branded materials

Analyze program performance to optimize your budget

Enable sales and distribution partners access to materials

Deliver personalized messages via voice, text & email

Run automated trigger-based marketing program

Improve customer experience with proactive messaging

Single-source your print and fulfillment needs

Enhance program performance with our expertise

“Eagle:xm created a turn key acquisition solution, it’s automated and I don’t have to worry about it.”
- Marketing Manager

With our custom models you’ll be able to score and rank prospects based on their potential customer value and their likelihood to respond and make additional purchase. We help you understand the demographic and lifestyle characteristics of your best prospects so that your creative voice is just right. This rich data intelligence moves prospects further along the sales cycle with targeted one-to-one communications that increase campaign response and conversion rates over a “one-size-fits-all” approach.

With emerging technology the market is dictating that businesses who want to gain more market share must communicate with consumers on a more personal level.

The challenge for businesses is understanding how to use their data to improve targeting, timing and messaging relevance. Eagle:xm answers the challenge by helping clients make sense of their data.

Our database development, management, mining and tracking solutions deliver rich insights and attributes for more strategic decisions and more profitable results. Whether it’s building a new database or unlocking the real potential of your current data assets, Eagle:xm gives you the power to “know more” so you can engage with your targets and customers on a more personal level.

“I am going to be entirely frank. I cannot imagine having the level of success that we have without the partnership we have had with Eagle:xm over the past 15 years.”
- Vice President Marketing

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Tailored solutions that address your business needs

Working together with our clients we identify innovative strategies and solutions for optimizing engagement across all touch points. Drawing on years of experience across every industry, we work to understand the nuances and unique nature of your business, your customers, and your goals to design a custom tailored solution that embraces and respects your brand’s identity.

"Eagle:xm is our go-to vendor when we want to test new ideas. What Eagle:xm excels at is thinking outside the box. Their strategy is better. We love their ability to develop new ideas.” – Marketing Associate

Our Engagement Promise

Deliver the right communication to the right consumer, at the right time, over the right channel

Elegant, efficient, coordinated, and most importantly effective. It’s our promise for a successful customer engagement. We create integrated data-centric marketing programs that leverage a mix of traditional and new engagement channels. Programmed in our solutions are analytic tools and decision engines that tactically drive the next best communication. This “know more" approach generates desired outcomes and optimizes program performance. We draw on an arsenal of communication channels, media & tools including:

Reach the market with precision and accuracy

Whether you have a single location or a national organization, if you need custom versions or large quantities of a specific document, our customized fulfillment solutions enable you to respond to ever-changing market requirements. Our state-of-the-art secure facility features over 100,000 square feet centrally located in Denver, Colorado that is designed to house both Eagle:xm produced materials as well as items provided by third parties. When you choose Eagle:xm, you’ll never again worry about inventory accuracy or the timely arrival of your materials. We promise predictable management of your products and the flexibility to do it your way.

“In my experience over the last twenty five years, many companies have touted 'teamwork' as a formula for success and prosperity. Few have pulled this off. None as well as you did today! Thanks for providing that Eagle:xm has the right formula and people in place for true success" - Vice President Marketing

Industry Solutions

No matter what industry you’re in you want a marketing partner that understands your unique business challenges and is equipped to support your cross-channel communication programs that drive sales, enhance customer engagement and increase profitability.Whether you seek B2B or B2C solutions, we create and manage winning strategies and end-to-end solutions that accomplish your specific objectives from acquisition throughout all facets of customer lifecycle engagement.

Eagle:xm is a proven partner to leading brands in the following industries:

No one offers more experience and expertise when it comes to developing and implementing programs for the cable industry. We understand your business and have built a solid reputation based on delivering outstanding program performance.

Generating response and engagement is key no matter what school, department or function within the Educational institution. Our database development, database mining, analytics and tracking systems offer rich insights and attributes that help you “Know moreTM” about your targets so you can improve the performance and profitability of your marketing, recruitment and development programs.

Personalization is key to building a fruitful one-to-one relationship and our variable on-demand capabilities can create those compelling communications.

Realize the power of integrated campaigns that leverage the unique channel attributes of print, email, voice and text messaging to create multiple impressions that spark your desired response.

Our database development, database mining, analytics and tracking systems offer rich insights and attributes that help you “know moreTM” about your customers and prospects so you can improve the performance and profitability of your marketing programs.

Enhance the relevance and impact of your print communications with our variable on-demand capabilities that enable you to build a one-to-one relationship with each customer.

Improve customer experience and increase retention with timely and relevant Alerts & Notifications that help customers manage their accounts.

A trusted partner of leading brands that rely on our secure platform which is SSAE 16 certified and PCI compliant.

Harness the power of information. Leverage our data management expertise to supplement your efforts in understanding more about your audience so that your message is heard.

Our broad based printing capabilities translate into convenience and peace of mind knowing that any kind of project or direct mail campaign is executed on time, on budget with no hassles.

Our technology also supports triggered communications via voice, text and email that enable you to reach your targets with timely and personalized communications from invoicing and late payment alerts to tax notifications, and all kinds of administrative communications.

Our FSC certification allows us to distinguish our products in the marketplace while promoting the ecological, social and economic benefits of sustainably managed forests. This means we can assist you in choosing the best paper products and printing methods for your environmentally-friendly projects.

The evolution of the healthcare industry is underway and you need a partner that can help you navigate the changing landscape. Eagle:xm is experienced and offers flexible and robust technology solutions that:

generate improved clinical outcomes

enhance patient experience

streamline operations

increase profitability

Whether you seek a marketing solution or a program to automate patient care communications, our cross-channel capabilities empower you to elevate your service levels by using personalized and relevant voice, text, email and print communications.

We can help you “know moreTM” about your prospects and track your current policy holder’s behaviors, transactions, and responses to improve the ROI of your direct mail and digital communication efforts.

Today’s economic environment puts enormous pressure on you to create marketing and donor communications programs that perform. This means your list and creative execution is more important than ever. Our data scientists and direct mail experts can serve as an extension of your team. We’ll help you understand the unique characteristics of your donor audiences so you can identify hidden high-value targets, increase average donation, recapture lapsed donors and broaden your network of new donors.

Let’s discuss how we can help you realize valuable efficiencies and improve program yield with our automated and trigger-based communication solutions. We help organizations retain existing donors using constant, ongoing communications that are timely and relevant.

Support your local chapter marketing efforts and maintain control over branding with our web-based Marketing Resource CenterTM. Local chapters can access your digital assets and customize for local area marketing efforts, from special events to personalized appeals to strategies for online engagement. Web accesssible dashboards enable administrators to track activity and manage replenishment.

From the initial welcome package, to acknowledging a service problem, to recognizing their loyalty, we make sure the relationship between you and your customer never gets cold.

Triggered communications via voice, text, email and print will help you improve customer retention through all life cycle touchpoints from new customer welcome kits, to appointment reminders, service outage notifications, invoicing and late payment alerts.

Our FSC certification allows us to distinguish our products in the marketplace while promoting the ecological, social and economic benefits of sustainably managed forests. This means we can assist you in choosing the best paper products and printing methods for your environmentally-friendly projects.

Non-Profit

One of the four U.S. Olympic Committee subsidiary organizations with varied and complex membership cycles was seeking help with its membership renewal effort. Facing challenges in membership attrition and increasing costs related to its highly complex renewal system, the Committee turned to Eagle:xm.

Solution

Being able to bring both in-house creative and technology teams to the table; our team was able to look at the client’s unique challenge from a 360 degree view and help them understand how to use their data to improve targeting, timing and messaging relevance. By using customer insights and our print-on-demand variable data technology we redesigned the renewal package to communicate with members on a more personal level by including the recipient’s age, subsidiary organization, calculated amount of recipient’s renewal fee, and calculated gift ask amount. In addition, we designed a triggered communications program to automatically send timed renewal reminders to non-responders.

Impact

Reduced postage costs by 30% or $14,000 annually

Lowered production costs by 25%

Raised average donation by 12% at time of renewal

Recreational Travel

Award Winning Campaign Strategy Delivers Results

ChallengeOne of the most sophisticated resort conference centers in the Rocky Mountain region was relying on a “classic” self-mailer with a follow-up postcard to generate leads among professional meeting planners. The response declined each year, despite variations in list, offer and creative.

SolutionA fresh approach to the client’s creative included repositioning the resort to better depict its unique propositions attributes. We also evaluated the client’s customer and prospect database and developed an improved targeting strategy. A multi-stage direct marketing campaign featuring the new creative was launched.

Impact

Generated a response rate of 39% over prior campaigns, without the use of incentives or discounts

Efficiencies in production, mailing and postage produced a significantly more effective campaign at an identical budget to prior year

Program received a BMA Gold Key Award for marketing excellence and was a DMA Echo Award finalist

Government

Automated Technology Empowers State Government

ChallengeA state government needed to distribute ever-changing employee benefit documents to more than 30,000 workers on a timely basis. Using traditional methods required multiple vendors to print, customize and mail its employee benefits materials. Without centralized control, the state was experiencing poor communication, delivery delays and high costs.

SolutionOur team focused on streamlining and automating legacy processes. Using our Click4CollateralTM web-based tool, we centralized all printed materials within an inventory management system that enabled electronic ordering for human resource managers statewide. We utilized print on demand technologies to keep materials current and reduce inventory, and developed a quality control program to track and improve order turn-around.

Impact

Saved thousands of dollars in shipping and postal costs

Decreased fulfillment processing budget

Reduced average order turn-around time

Broadband

ChallengeOne of the nation’s largest Broadband Cable companies needed a solution to measure the performance of their customer facing employees and contractors including field service and sales organizations, technicians, and call center personnel.

SolutionWe created and deployed a triggered customer survey program designed to gather immediate feedback enabling the client to measure its employees’ performance and optimize customer experience across all touch points. To obtain the greatest accuracy of customer input, surveys are sent within 24 hours of contact using email and delivered letters. Response data is managed using an interactive, on-demand reporting portal that features “urgent alert” capabilities to notify management about negative feedback helping them resolve issues before they escalate which resulted in improved customer satisfaction and decreased churn.

Delivered an improvement in customer satisfaction as measured by 80% increase in urgent alerts and Net Promoter Scores

Improved ROI by increasing the lifetime value of the customer and decreasing defection rates

Insurance

Click4Collateral™ Enables Sales Force to Customize and Mail Membership Kits From Their Desktop

ChallengeThe nation’s largest non-profit HMO became increasingly frustrated by their current vendor’s inability to rapidly respond to changing market demands and maintain compliance. The client needed a easier way to access accurate information to forcast budgets, print on demand and shrink the response time to deliver documents to consumers during post sale and renewal cycles. The key challenge was to create a transition plan that would be transparent to customers and the sales organization while continuing to deliver critical documents on time and at reduced costs.

SolutionEagle:xm’s web-based Click4Collateral™solution was configured to the client’s unique requirements that included the ability for each sales representative to build their own custom kits for delivery within 48 hours. Our user-friendly tool enables individualized kits to be created containing personalized documents and rate plans. Client’s sales force has password protected 24/7/365 access to over 500 items, print on demand and custom kitting and shipping capabilities. Administrative tools include real-time reporting and billing systems and the ability to self-administer all inventory from their desktop.

Impact

50% reduction in fulfillment staffing to handle communications

Reduced client administrative time from weeks to hours

Reporting that enables predictive budgeting

Higher customer satisfaction due to zero defect production and maintenance of legal compliance

Non-Profit

Triggered Communications Increases Membership Renewal

ChallengeThis national organization with more than 60,000 members in 100 countries needed to transition from their in-house legacy systems to an outside fully integrated marketing and fulfillment solution. The goal was to establish systems integration so that billing data could be extracted from their legacy system, while keeping internal IT requirements to a minimum.

SolutionOur team of experts created a Triggered Communications and Fulfillment solution that received billing and marketing communications data feeds that generated invoices and various membership communications. Our creative design team reformatted the client’s materials to take advantage of the new and expanded data sets and state of the art print on demand capabilities.

Utilities

ChallengeThis regional utility provider faced increasing call center activity due to service changes, government regulations and plant outages. Servicing costs were skyrocketing while the actual service levels had dropped. In addition, they were being penalized by the government for not being able to prove the proper documents were being delivered in a timely manner. This client wanted a seamless and cost-effective method to help increase customer satisfaction andcomply with government regulations while reducing costs.

Solution

We developed an automated trigger-based solution that delivered the proper communication to the customer without placing any additional workload on the client’s staff . First the Eagle:xm team created a uniform print and digital template that supported over 50 different communication packages ranging from thank-you letters to credit card billing change verifications to credits and coupon delivery. Next we constructed a data model using hundreds of current and historical variables to assign the specific type of content and personalize the communication. Leveraging our cross-channel platform we designed a strategy that enabled the most efficient channel to be used so that the customer received the communication within one day of their request. A web-based reporting tool was also created so that management could view relevant metrics.

Impact

40% reduction in call center staffing

400% return on investment (ROI) on project investment

58% improvement in Customer Satisfaction scores

Reduction in customer defections

Consumer Brands & Retail

Top Product Manufacturer Reduces Fulfillment Costs by 40%

ChallengeThe largest non-tire rubber product manufacturing company in the world was faced with rising marketing costs, increased marketing support demands, and a growing worldwide sales force. In addition to increased marketing pressures, their traditional method of handling marketing support materials was failing due to antiquated systems, inadequate personnel and the escalating costs of warehouse space.

SolutionWe designed and constructed an online, instantly expandable, fulfillment software solution that provides easy access to over two thousand products, five different companies, twelve divisions, and facilitated client self-administered inventory management. Integrated into the client’s intranet, the branded web interface enabled users to access the inventory and print on demand systems. To augment the multi-faceted packaging, Eagle:xm introduced: complex hand-kitting with electronic proofing to assure accuracy, reverse inventory stocking when kits are not used, and complete world-wide tracking to assure materials arrive when expected.

Impact

Reduced fulfillment costs 40% over a four-year period

Increased inventory accuracy to 99.9%

Reduced delivery times from weeks to days

Successfully integrated print on demand program

“Thanks for working with us through some trying times to consolidate our marketing fulfillment and print on demand systems. The expertise and effort your company brought together to solve our problems while reducing our costs, has not gone unnoticed by anyone in our company. We are looking forward to doing even more with Eagle:xm in the future.” - Vice President Marketing

Recreation & Travel

Destination Ski Resort Uses Customer Insights to Aquire New Customers

ChallengeA destination ski resort was mailing over 1,000,000 marketing pieces annually and were dissatisfied with a <1% response rate. They engaged our team of experts to replace their ineffective mass direct marketing efforts with a more cost-effective program that would increase response and expand their market base while also increasing the frequency of repeat ski visits.

SolutionThe creation of a robust marketing database was central to the success of this engagement. Our data team started by profiling, segmenting and analyzing the existing customer database that was followed by the creation of new prospect lists. Creative teams developed new direct mail formats and segment-specific offers targeting high value prospects through series of test campaigns. Production economies were realized using gang runs and audience versioning.

Impact

Gained increased customer insight and identified high value groups

Elevated overall direct mail response from <1% to approximately 4%

Raised repeat skier visits through a variety of frequency programs

Increased revenues while lowering production and postage costs by 20%

Financial Services

ChallengeLooking to differentiate themselves from their competition and provide the highest level of customer convenience, this leading bank was looking for a vendor that could provide a highly customized automated messaging solution. They wished to empower their consumers to better manage their finances by delivering a variety of alerts & notifications pertaining to their account activity. In addition, they wanted to communicate over the customer’s preferred channel.

SolutionA multi-channel platform (voice, text email) was created that enables consumers to choose from over 100 alerts and set channel preferences for delivery. Messages are deployed 24/7/365 and we maintain a 3 second Service Level Agreement (SLA) for response time.

Impact

Program was utilized as focal point of national advertising program to differentiate brand from the competition

Successful implementation lead to the creation of platforms for additional lines of business including health services, retirement planning, state, local, federal entitlement services

Healthcare

ChallengeClient wished to migrate from a live operator administered survey to an automated solution in order to validate appropriate levels of in-home care were provided to patients. The solution would be critical to documenting service levels for Medicare payment authorization.

SolutionA robust and agile multi-channel platform was created enabling the client to gather patient satisfaction feedback about their experience with the various healthcare products/services. Voice, text and email surveys are deployed in numerous languages and allow patients to interactively determine language preference. As part of the client’s “Patient Preference” initiative, captured language preference determines all subsequent provider-to-patient communications. The turnkey solution includes creation of all survey content, structure, program development and channel deployment including interactive options allowing patients to leave comments in their own voice (“Voice of-the-Patient”). The solution includes transcription services and customized reporting.