With its Provision of High Nutrition and Versatility, Tahini is likely to Witness Higher Adoption in the Near Future

A delicious paste, tahini, is prepared from sesame seeds and forms a basic ingredient among Middle Eastern cuisines and various other cuisines such as Greek, North African and Turkish cuisine. Tahini comprises excessive essential fatty acids and nutrients necessary for human body such as phosphorus, vitamin B1 and magnesium. Tahini plays an indispensable role in the production of sauces or spreads and has been broadly used in Baba Ghanouj, Falafel Pitas, Hummus and various other ethnic delicacies.

Steady adoption and increasing prevalence of tahini among food & beverage industries is fuelling the demand for tahini across the globe. According to a study by Persistence Market Research (PMR), the global tahini market is projected to witness 5.2% CAGR during 2015 to 2025 to reach a value of US $2,258.3 million by 2025-end. Hummus consumption is witnessing a significant growth among developed economies. The demand for tahini sauces & pastes is soaring among hotels & restaurants industry. In addition, halva & halva bars are growing in prevalence as a desert, particularly in the regions of Europe and North America. These factors are expected to drive the global tahini market in the near future.

Increasing prevalence of authentic food flavors of Middle Eastern regions is fuelling the consumption growth of tahini-based food products. Moreover, the social media marketing is exhibiting a significant surge which in turn is likely to fuel the promotion of tahini & its derived products, which in turn are propelling its market growth.

Rushdi Food Industries Ltd. recently launched a patent-pending, creamy tahini condiment named “Mighty Sesame Co.” in a squeezable, ready-to-use bottle. This vegan, organic and high-protein spread landed soon after its launch in New York’s twenty-six whole foods supermarkets. A superfood-derived, healthy mayonnaise alternative, Mighty Sesame Co. tahini is prepared from a single ingredient- sesame. The USDA organic-certified Mighty Sesame Co. is being lovingly adopted by health-conscious consumers owing to its versatility. This pure & smooth tahini can be utilized for various recipes and options and does not require any preservative, salt, sugar or artificial ingredients. Mighty Sesame Co. possesses long shelf-life and is unadulterated as compared to other dressings & spreads containing artificial preservatives and other additives.

Some Benefits of Tahini Include

A great alternative to peanut butter for individuals allergic to nuts

Versatile nature of tahini allows its use in most of the food products

It is good for heart as it comprises mono- & polyunsaturated fats, and is a good source of potassium

One serving of tahini comprises good fiber content

It maintains and adds to the strength of bones as it possesses good calcium content

A good source for vitamin B

Tahini delivers a light & toasty sesame seed flavor with a bit of richness in taste. Presence of fats in high quantity adds to the taste of tahini and renders it nutritionally dense. It comprises a lot of iron, magnesium, vitamin B & E and surprisingly high content of calcium.