Wild West goes wonky

Communications consultancy Wild West has won a new project with a pioneering British sparkling water brand.

Dash Water has appointed Wild West to drive a winter brand awareness campaign via national media and key influencers.

Dash Water is on a mission to hydrate the nation, by perking up water naturally, in a “fun, sustainable way”. The range, a first of its kind in the UK, is infused with “wonderfully wonky” fruit and veg saved from British farms – helping to reduce food waste.

Georgie Upton, divisional director at Wild West in Truro, commented: “With sugar, food waste and sustainability firmly on the agenda, Dash Water is a challenger brand with an important message. As specialist storytellers, with a heartland in food and drink, we’re excited to build momentum for a brand that champions conscious choice and all-natural great taste – it is something to really shout about!”

Dash Water co-founder, Jack Scott, added: “Dash Water has been gaining serious momentum since launching last year – we’re now in a position to fully ramp up our brand communications, as we look ahead to what is in store for 2019.

“With a busy winter almost upon us, we can’t think of a better agency than Wild West to help us celebrate the wonky veg revolution!”

Editorial director Nick Eyriey is an experienced and respected journalist having spent some 20 years in the local and national press working with newspapers such as The Yorkshire Post, Today, The Sun, and the Mail on Sunday.