Monday, June 19, 2017

A Microsoft executive says the iPad Pro was Apple's response to the Surface

According to Ryan Gavin, a Microsoft executive, Apple launched the iPad Pro in direct response to its Surface device family .

"When the Surface was launched, everyone was skeptical, including them," says Gavin, the CEO of Surface Devices at Microsoft. "And then, they followed us, and the iPad Pro is a clear example of it . "

Microsoft released its latest Surface Pro last week, and is promoting it as a first-class laptop, with the versatility of a tablet.

The new Surface Pro features the latest Intel Kaby Lake processors and a range of up to 13.5 hours on a single charge. The device, a hybrid between tablet and laptop, has capacities ranging from 128 GB to 1 TB, up to 16 GB of RAM, and graphics card to Intel Iris Plus Graphics 640. It has a USB 3.0 port, microSD card reader, and A Mini DisplayPort.

The rivalry between Apple and Microsoft

In 2012, during a financial results conference, Tim Cook was asked about the possibility of a hybrid between the MacBook Air and the iPad, but Cook was reluctant, saying "you can not mix a toaster and a refrigerator" Because the result would not be satisfactory.

When Apple launched the iPad Pro, Microsoft CEO Satya Nadella recalled that comment from Tim Cook: "Three years ago, the two in one were questioned. Does anyone need them? And now guess what, even our competition has decided it's not a refrigerator and a toast, but it's actually two in one . "

And while it is true that the iPad and Mac continue to be two basically different products, the iPad Pro is the closest thing Apple has to a two-in-one hybrid device. In fact, the company has promoted it as a good substitute for a laptop and Tim Cook has come to say that, once they start using it, users "will realize that they no longer need anything other than their phones " .

Apple launched the original 12.9-inch iPad Pro, accompanied by the Smart Keyboard, in November 2015, more than three years after the launch of the first Surface, which had a 10.6-inch screen and a detachable keyboard.

Interestingly, when Microsoft released its first Surface, it was said that was its response to the iPad, which Apple had released in early 2010.

Neither company will ever admit that it copies to the other. Thus, Gavin stated at the time: "Actually, we do not look at Apple . " However, when Micosoft launched the Surface Pro 4, he promoted it with an ad in which, clearly, they made fun of the iPad Pro, as you can see in this video, which shows the announcement of the iPad Pro, followed by the Surface Pro 4 :

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