New Delhi, 14th November 2017: Sony India today announced an impressive addition to their full-frame mirrorless camera line-up, the α7R III.

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP1 back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps2 with full AF/AE tracking, as well as beautiful image and 4K6 video quality, wide 15-stop9 dynamic range, high sensitivity with noise reduction of almost a full stop4 and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

Sony’s new α7R III also features a new front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7R II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 32000 (expandable to ISO 50 – 102400 for still images) and massive 15-stop8 dynamic range at low sensitivity settings. This ensures outstanding overall performance at all settings and in all shooting conditions.

Continuous Shooting at up to 10 fps2 with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking

The innovative new α7R III full-frame mirrorless camera is equipped with a refined image processing system that allows it to shoot full 42.4MP images at up to 10 fps with continuous, accurate AF/AE tracking for up to 76 JPEG / RAW images or 28 uncompressed RAW images9. This high speed 10 fps mode is available with either a mechanical shutter or a completely silent shooting10, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fps11 in live view mode with minimal lag in the viewfinder or LCD screen.These high speed options ensure that fast moving subjects can be captured with extreme accuracy and incredible image detail.

For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters12 including image rating and other functions that facilitate on-location image sorting.

Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker13 function to allow the α7R III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or that can sometimes occur at the top and bottom of images shot at high shutter speeds.

The upgraded focusing system of the α7R III is comprised of 399 focal-plane phase-detection AF points that cover approximately 68% of the image area in both the horizontal and vertical directions. There is also 425 contrast AF points, an increase of 400 points compared to the α7R II. This advanced system delivers AF acquisition in about half the time as the α7R II in low-light conditions, with tracking that is approximately 2 times more accurate as well. The acclaimed Eye AF feature is also approximately 2 times more effective, and is available when utilising Sony’s A-mount lenses with an adapter14.

Additional improvements in focusing flexibility include AF availability in Focus Magnifier mode, focal-plane phase-detection AF support when using A-mount lenses15, an ‘AF On’ button, a multi-selector or ‘joystick’ for moving focusing points quickly, flexible touch focus functionality and much more.

This new full-frame model was built without an optical low pass filter to maximise resolution, while also having the ability to output 14 bit RAW format even when shooting in silent or continuous mode. The camera is equipped with an innovative 5-axis optical image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a 5.5 step shutter speed advantage, the world’s highest16 compensation performance for an image stabilisation system. There is also a new low-vibration shutter that reduces vibration and image blur in all modes, including the high speed 10 fps shooting, as well as several advancements in accurate colour reproductions of skin tones.

High Resolution 4K7 Movie Shooting with full pixel readout and no pixel binning17,4K HDR

The new α7R III is exceptionally capable as a video camera, offering 4K (3840x2160 pixels) video recording across the full width of the full-frame image sensor. When shooting in Super 35mm format, the camera uses full pixel readout without pixel binning to collect 5K18 of information, oversampling it to produce high quality 4K footage with exceptional detail and depth.

A new HLG (Hybrid Log-Gamma)19 is available on the α7R III that supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility. The camera can also record Full HD at 120 fps at up to 100 Mbps6, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion20 video files in Full HD resolution with AF tracking.

New with the α7R III is a software suite called “Imaging Edge” that extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development.

Also making its debut on the versatile α7R III is a new Pixel Shift Multi Shooting mode, which takes full advantage of the advanced 5-axis optical in-body stabilisation to create beautiful true-to-life, super-high resolution composite images. In this mode, the camera precisely shifts the sensor in 1-pixel increments to capture four separate pixel-shifted images containing a total of approximately 169.6 MP21 of image data. These four images can be composited together and processed utilising the new “Imaging Edge” software suite. This ultimately results in a still image with overwhelming resolution and an unprecedented level of colour accuracy, and is ideal for photographing architecture, art or any other still life photography subject with many intricate details and colours.

Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well, as the new camera utilises Sony’s Z series battery that have approximately 2.2 times the capacity of the W series battery utilised in the α7R II.

The α7R III features an upgraded high-resolution, high-luminance Quad-VGA OLED Tru-Finder™ with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The Tru-Finder, also found in the acclaimed Sony α9 camera, utilises a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt. It also has a customisable frame rate, with options of either 50 fps or 100 fps22 to best match the action. The LCD screen has been upgraded as well, with a resolution of 1.44M dots and WhiteMagic™ technology that improves viewing in bright, outdoor conditions. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. “High” takes advantage of the large amount of data read from the 42.4MP sensor to provide extra fine viewfinder and monitor displays for a more natural view.

The new camera also offers a multi-selector joystick that provides a fast, efficient way to shift focus points, as well as an ‘AF ON’ button to activate autofocus when shooting stills or movies.

The new α7R III allows for convenient transfer of files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also including a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync. A SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal is also available for increased flexibility in power supply or connected accessories, as well as a faster image transfer speed when connected to a PC.

The newly launched A7R III will be available in all Alpha flagship stores, Sony Center and major electronic stores across India.

Model

MRP

Availability

A7R III

Rs. 2,64,990/-

24th November, 2017

SEL24105G

TBD

20th November, 2017

Spec Comparison sheet

A7R M3

A7R M2

MRP

2,64,990

1,99,990

Image

Format

35mm full frame

35mm full frame

Sensor

Back-illuminated

Back-illuminated

Effective pixels (approx.)

42.4M

42.4M

ISO

Still

ISO 100 –32000

ISO 100 – 25600

sensitivity

(expandable ISO 50 – 102400)

(expandable ISO 50 – 102400)

Movie

ISO 100 – 32000

ISO 100 – 25600

AF

Method

Fast Hybrid AF

Fast Hybrid AF

AF points

399(phase-detection) / 425(contrast-detection)

399(phase-detection) / 25(contrast-detection)

Image stabilization

Type

Image sensor-shift mechanism

Image sensor-shift mechanism

5-axis compensation

5-axis compensation

Compensation effect

5.5 stops

4.5 stops

Viewfinder

Type

EVF (Quad-VGA OLED)

EVF (XGA OLED)

Field coverage

100% / 0.78x

100% / 0.78x

/magnification

LCD screen

Size

3.0 type 1440K dots

3.0 type 1229K dots

Tiltable

Yes

Yes

Touch screen

Yes (Touch Focus/ Touch pad)

No

Shutter

Max. speed

1/8000

1/8000

E-front curtain shutter

Yes

Yes

Silent shooting

Yes (Up to 10fps w/AF+AE)

Yes (Single shot)

Continuous shooting

Max. speed

10fps (with AF/AE tracking)

5fps (with AF/AE tracking)

Pixel Shift Multi Shooting

Yes

-

Movie

4K recording

Yes

Yes

Log gamma

Yes (S-Log2, S-Log3)

Yes (S-Log2)

HDR

Yes

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Proxy Recording

Yes

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Body exterior

Magnesium

Magnesium

Wi-Fi / NFC

Yes / Yes

Yes / Yes

Dimensions (approx.; mm)

126.9 x 95.6 x 62.8

126.9 × 95.7 × 60.3

Weight (body only) (g)

572

582

Media (Card Slot)

Dual slot (Slot 1 : UHS-II support)

single slot (UHS-I support)

USB Connector (PC Tethering)

USB 3.1 Gen1 (USB Type-C)

USB 2.0 (Multi/MicroUSB)

Battery

650 Shots

290 Shots

FTP file transfer

Yes

No

Bluetooth

Yes

No

Shutter cycles

500000

200000

1. Approximately, effective 2. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings 3. Approximately 68% of the image area in both the horizontal and vertical directions 4. Compared to the α7R II, according to Sony testing 5. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off 6. A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording 7. In Super 35mm mode 8. Sony test conditions for still images 9. “Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions 10. Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly 11. “Hi” mode. Maximum fps will depend on camera setting 12. Not all menu parameters can be edited while data is being written to the memory card 13. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie shooting 14. With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid) 15. With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid) 16. Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research 17. In Super 35mm mode 18. 15-megapixel 19. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies 20. Sound not recorded. Class 10 or higher SDHC/SDXC memory card required 21. Image size after compositing is approx. 42.4 million (7952 x 5304) pixels 22. In PAL. 60fps or 120fps in NTSC