Client Focused Product Development Roadmaps

Global Transaction Banking/Cash Management role is today’s financial climate. How is the product roadmap evolving. The change in client needs from the bank

Market dynamics changing

Liquidity crisis/challenges

Product development and FinTech contribution

Time to market/coping with fast grown technologies

Pankaj KUDRASVP, Head of Payments, Retail Banking Group
Mashreq Bank

Developing a client-centric product

Creating a client-focused product needs a careful research of the target market of a customer and a deep understanding of the current market environment. Once the identified niche is available, a sample test of the market and usage gives a great deal of idea on the product and the expectations. This test also helps a lot in creating a clearly crafted message, a promotion and a distribution plan. Post this we need to ramp the team up in the preparation of the product launch and device an ongoing promotion plan. Pankaj will be discussing the product creation process at Mashreq with a number of relevant examples and some exciting ideas for the future.

Translating the client needs knowledge while expanding the range of financial services

Analysing the potential of new technology-intensive channels to reach new customers, lower operating costs, increase security and diversify financial products

Financial Capability: empowering clients to know their rights as consumers and have the skills, attitudes, aspirations and confidence to exercise those rights

Client Protection: steps to deepen the implementation of the client protection measures