The Marketing of Separatist Groups: Classification on Separatist Movement Categories

DOI: 10.5176/2301-3710_JMComm15.19

Authors: Dwiyatna Widinugraha

Abstract: Many articles and studies discussed ISIS as a separatist group from its home country. However when we looked at other separatist cases, such as the Scottish Independence (SI) case, problems occurred when we tried to classified ISIS and SI in the same groups of separatists. This study used comparative analysis on separatist groups marketing activities to draw classifications on the 21st century separatist groups categories: the ethnic group, the political group and the terrorist group.

Keywords: Separatist, Terrorist, Culture, Non-Profit Marketing

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