After Dark

March 11, 2011

Tracey Neuls gave the 'After Dark Team' the opportunity to work on a new advertising campaign for her shoes. They took the opportunity to run with the idea of Palimpsest, and romanticising the everyday situations in which we wear shoes. Shoes are of course the way to our ‘sole’.

"We thought about the shape of the shoes and how unique the heels are and the negative spaces that are created between them and what these could portray to the wearer."