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In our blog you’ll find interesting industry insights, articles, updates on trends and developments, news and our hot house thinking where we share our views on trends and tips to improve your business.

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Wednesday, 13 August 2014

Why Is Digital Engagement Important in the Travel Market?

From Homer to Gulliver to Kerouac, people have always loved sharing their travel stories with the world. And in the digital age, this happens faster and more fluidly than ever before. Whether people are researching or booking a trip, or sharing photos and tips upon return, social media is now fundamental to the way people travel and how they tell their travel stories

Travelers love to tell stories and, thanks to the digital world, they’re now sharing these stories more and more. With its YouTube channel, Doubletree by Hilton is tapping into this trend, allowing travelers to post their own videos and tips while also helping them plan and book trips.

It?s a fact that has been recognized by DoubleTree by Hilton, a worldwide brand of more than 350 upscale hotels in gateway cities, metropolitan areas and vacation destinations across six continents. The personal touch has always been a key part of DoubleTree’s brand personality: Front desk teams present each new guest with a freshly baked chocolate chip cookie at check-in.But with the official company homepage dedicated squarely to the process of booking, DoubleTree knew it needed a way to connect with consumers and communicate its brand hospitality in an online space.