Will Content Marketing Work for My Industry?

Content marketing works for mom & pop shops, corporations and associations. Can it work for any industry?

No method of marketing is “one-size-fits-all.”

And a form, such as content marketing, that uses detailed information to build dialogue and answer the questions of potential customers or clients requires an even more personalized approach than traditional methods.

But can content marketing’s tailored approach to information-sharing and community-building work for any business or organization?

Digital Marketer Tom Treanor, of Meltwater Group and the popular blog Right Mix Marketing, joined #ContentChat this week to discuss this important question.

About Smarter Shift

Smarter strategies to get smarter messages out to the audiences you need to reach. That’s what a Smarter Shift is about.

Social media open up new channels—and a whole new list of do’s and don’ts—for anyone who needs effective, targeted communications. So if you’re trying to attract an audience, establish a market, or bring together a community of interest for a new way of doing things, why would you use old techniques to deliver the message?