PIH Health and Geonetric Launch Enhanced Web Presence

Cedar Rapids, IA — June 10, 2014 — Geonetric, an online solutions provider for the healthcare industry, recently developed a new website for Whittier, CA-based PIH Health. The new site creates a foundation for the organization as an integrated delivery system, combining four previous sites. Built using responsive design principles, the site allows the organization to better connect with its growing mobile audience. The new site makes it easy for people to connect with PIH Health, offering clear messaging and steps for becoming a patient.

“With this new Web presence PIH Health has a site that truly represents our diverse organization, differentiates us in the market and meets the needs of all site users,” says Terri Skitch, digital media marketing manager at PIH Health. “From providing expert design and content advice to providing a great software platform for our organization Geonetric has been a true partner every step of the way.”

As part of the project, PIH Health enlisted Geonetric’s content team to provide content strategy and content production services. The team created a new information architecture focused on consumer tasks and the health system’s specific business goals, such as driving urgent care volume. In addition, the team collaborated with physician and service line experts to develop almost 120 pages of original content for PIH Health. The content is written in a way to make it easier for all to understand the complexities of medical terminology.

PIH Health’s new website is built on Geonetric’s VitalSite® content management system. Enhanced functionality includes provider, location, and service directories as well as a robust calendar of events. The site features custom doctor profiles that showcase providers’ photos, biographies and office information. Certain profiles also feature videos, helping site visitors learn about provider personalities and practice philosophies. In addition, the site offers access to health library content through integration with Healthwise.

The site boasts an impressive design, prominently showcasing PIH Health’s newest tower. The site also features unique design features, including a “sticky” top navigation and a task-based menu with accompanying social media icons that are anchored to the left side of the browser window, staying in view regardless of where the visitor is on the page.

About PIH Health

PIH Health is a nonprofit 501(c)(3) regional healthcare delivery network that was founded in 1959. Over 50 years later, PIH Health continues to maintain a sense of community and family–like culture where patients are the top priority, and employees, physicians, and volunteers are proud to be affiliated with such an organization. PIH Health serves residents of Los Angeles and Orange Counties as well as the San Gabriel Valley area offering a wide range of services including over 150 primary care physicians to provide general medicine and preventative care; access to emergency and urgent care, home health services and hospice; and a network of over 180 specialists in accessible and welcoming neighborhood locations. PIH Health is committed to remaining at the forefront of healthcare advances including technology, medical equipment and top–notch facilities and amenities to benefit patients and staff alike. Its highly trained and compassionate physicians, nurses, clinicians, staff and volunteers work tirelessly and collaboratively every day to be the communities' health and wellness partner. For more information, visit PIHHealth.org.

About Geonetric®

Geonetric helps healthcare organizations develop Web strategies that engage consumers. VitalSite®, Geonetric’s content management software, is the foundation of websites, portals and intranets for more than 500 hospitals, physician groups and clinics around the country. Geonetric also provides a comprehensive suite of online services — from Web strategy and design, to content development and responsive marketing campaigns, to online support and hosting — all designed to turn prospects into patients and deliver measurable results. Visit www.geonetric.com to learn more and follow us on Twitter @geonetric.