BJT Covers Bizav for Barron's

NetJets Trounces Rivals

Netjets spent the recession quietly consolidating its position as the world’s leading provider of private-jet services. If it were an airline measured by its 710-airplane fleet, NetJets would be the fourth-largest in the world. Bigger than Southwest, bigger than China Southern, bigger than Lufthansa.

France's Dassault Aviation - maker of the Falcon Jet line of corporate airplanes - is part of an $11 billion-in-revenue, family-controlled group of businesses that take the long view of their company and industry. It leans heavily on seven decades of designing and manufacturing renowned military jet fighters such as the Mirage and Rafale. For this reason, Dassault's approach to the market is very different from its peers', resulting in brilliantly engineered planes that deliver superior fuel efficiency and sport the latest technology - and are seriously fun to fly.