1: Become genuinely interested in other people.2: Smile.3: Remember that a person's name is to them the sweetest and most important sound in any language.4: Be a good listener. Encourage the other person to talk about themselves.5: Talk about the other person's interests.6: Make the other person feel important - and do it sincerely.

Part Three: How to Win People to Your Way of Thinking.

1: The only way to get the best of an argument is to avoid it.2: Show respect for the other person's opinions. Never say, "You're wrong."3: If you're wrong, admit it quickly and emphatically.4: Begin in a friendly way.5: Get the other person saying "yes, yes" immediately.6: Let the other person do a great deal of the talking.7: Let the other person feel that the idea is his or hers.8: Try honestly to see things from the other person's point of view.9: Be sympathetic with the other person's ideas and desires.10: Appeal to their nobler motives.11: Dramatize your ideas.12: Throw down a challenge.

Part Four: Be a Leader - How to Change People Without Giving Offense or Arousing Resentment.1: Begin with praise and honest appreciation.2: Call attention to people's mistakes indirectly.3: Talk about your own mistakes before criticizing the other person.4: Ask questions instead of giving direct orders.5: Let the other person save face.6: Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."7: Give the other person a fine reputation to live up to.8: Use encouragement. Make the fault seem easy to correct.9: Make the other person happy about doing the things you suggest.