Finding Your Feet in Infographic Promotion in 2013

Creating an Infographic is nerve wrecking for most, what with the effort and time put into getting the right style, layout, colors, and fonts. But Infographics are a worthy investment in the long run. Their main aim is to attract backlinks, boost SEO and ROI, making them worth putting out there and sharing with your networks, who will share with their networks, who will share with their networks… you get the drift.

The promotional and networking process is not unlike what you might use to promote other web worthy work. To steer you in the right direction, however, here’s what we recommend:

1. Select a topic that appeals to your target audience

Great ideas don’t just pop into our minds (If wishes were horses). For some, sitting and staring at an open space for hours gets their creative juices flowing. Others prefer the ambiance of a bathroom, and some play video games or watch cartoons. Wherever your bright (and not so bright) ideas may come from, it’s very important to think of an idea that will make for a great Infographic, which will cater to the interests and preferences of your niche. Take some time and sieve through the ideas, then zero in on the million dollar idea.

2. Keep em’ coming!

Our attention span has been deteriorating over the years, mostly due to technological advancements, particularly the internet which is packed full of data. In order to keep up, unveil a series of Infographics. It’s sort of like having a ‘Plan B’ just in case an Infographic doesn’t get noticed or becomes outdated. The Infographics don’t even have to address a similar topic – just roll them out, as many as you possibly can.

3. The Power of Online Influencer Marketing

Social Media has developed an entirely new form of marketing where normal, everyday people are now the critics, reviewers and authors on a wide range of subjects; Including your Infographic. So identify them, and reach out to them. Create an email contact list and send them your (stunning) Infographic. They include bloggers, active Twitter, Facebook and Pinterest users. These are real people, so remember to develop and maintain a firm relationship with them. As easily as they can share your Infographic and help build your brand, they can also ruin and tarnish your company name and brand.

4. Create an Indispensable Infographic

A great Infographic should stand the test of time. It should be accessible, interesting and appealing all year round, and hopefully, for years to come. The key is to have a topic that is relevant to a specific group of people, such as the art of knitting, learning a new language or personal hygiene and health tips. Don’t forget to link it to relevant blog posts, twit about it constantly, and start a discussion on a Facebook group with devotees on that subject.

5. Submit to Infographic Hosting sites

Visual.ly, DailyInfographic,and Mashable, are just a few of the many sites that feature Infographics on a daily basis. Although some ask for a registration fee, majority are free to use. Such sites are a great place to monitor how many views your Infographic has and compare your Infographic with others, especially if the Infographic is based on a general topic.

All in all, content is, and always will be king. Therefore, make sure your Infographic is worth all the fuss. Pick a great topic bound to get people talking, roll out as many Infographics as you possibly can, create an awe-inspiring Infographic and post them out on Infographic hosting sites. Approach social networking gurus, be it physically or virtually and cordially offer the value of your Infographic. If your Infographic is all that and a bag of chips, it will definitely sweep the internet waves.