Musings, thoughts and opinions are those of the author and not related in any way to any employer, business or associate.

Saturday, February 28, 2009

GOOGLE MAPS AND ADVERTISING

[click on map to see larger]

Businesses are using ads on the Internet to reach customers. The Google Map image nearby is a good example. The search was for the East Paris Pharmacy in Grand Rapids, MI. On the map were several text and graphical ads for nearby Rite Aid drug stores. They may have bought placement on the word pharmacy.

Google Maps users may see Rite Aid ads when they conduct a search with the word pharmacy and they are searching in a trade area of Rite Aid. A trade area is a geographic space that a business conducts transactions in.