Social Media

Mostly Mobile: How the Internet Is Consumed in India [INFOGRAPHIC]

As India becomes more connected, technology is disseminating in different patterns than it did in the West. Today, there are more mobile subscribers in the country than TV owners. Of the population of 1.2 billion, 100 million are online and 38 million are on social networks. But more than 858 million have mobile phones, and 59% of Internet users have only gone online through their mobile device.

This We Are Social infographic, presented in slides, explores social, digital and mobile trends in India. In a country where half the population is below 25, you can expect these rates to rapidly change.

In rural areas, only 31% of Indians have ever even heard of the Internet. Considering over 70% of Indians don't live in cities, this means a huge proportion of the population is yet to learn of the joys of Facebook or YouTube.

Though the rates of Internet users are low, online Indians are quite savvy. Seventy percent watch web videos. Two-thirds check online reviews before making purchases. Thirteen million are registered on matrimonial dating websites. The country is home to the second-largest base of LinkedIn users. Facebook beats out Orkut as the most popular social network, followed by Twitter and LinkedIn. Seventy percent of India's Internet users are male.

Where do you think the future of digital is heading in the world's second largest country by population?

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