Yes. The committee that elects Republicans to the House is taking BuzzFeed's advice to heart... by copying BuzzFeed itself.

"BuzzFeed's eating everyone's lunch," said NRCC spokesman Gerrit Lansing. "They're making people want to read and be cognizant of politics in a different way."

The committee spent hours poring over BuzzFeed's site map and layout, studying how readers arrived at its landing pages and bounced from one article to the next. Unsurprisingly, a ton of traffic came from social media -- but a lot of it also seemed to come from the site's sidebar, said Lansing. So the NRCC's redesign includes a list of recent and popular posts.

Other changes include shorter posts, fewer menu items and a heavy helping of what now passes for social currency on the Web: snark.

With communications director Andrea Bozek overseeing a team of 20 Web writers, the NRCC's already noticed an uptick in traffic and donations. In the last three months, according to Lansing, NRCC.org has been attracting the same amount of traffic as it did toward the end of the 2012 campaign. For every visit, the site makes about $0.10 to $0.25 in contributions.

"To do that in the first quarter of an off year is pretty extraordinary," he said.