During fiscal 2018, the company opened 116 stores and closed 242 stores. In the first half of fiscal 2019, the company closed 84 net stores. The company expects to open 35 to 40 stores and close more than 200 stores for a selling square footage decline of 4% to 5% in fiscal 2019.

Substantially all stores are leased. Mall stores generally have initial terms of 5 to 10 years, while Jared stores normally have 20 year leases with options to extend, and kiosk leases generally range from 3 to 5 years.

Kay stores are located in all 50 states, with mall stores typically occupying about 1,600 square feet (1,300 sq ft of selling space) and off-mall stores about 2,200 square feet (1,800 sq ft of selling space). Jared The Galleria Of Jewelry stores have about 4,800 square feet of selling space and approximately 6,000 sq ft of total space, are typically freestanding in retail centers that normally contain strong retail co-tenants, including big box, destination stores, as well as some smaller specialty units. Signet also operates mall stores under a variety of established regional nameplates in 31 states, which average approximately 1,200 selling sq ft, such as JB Robinson Jewelers, Marks & Morgan Jewelers and Belden Jewelers, and all are located in malls where there is also a Kay store. H.Samuel stores have typical store selling space of 1,100 square feet, and Ernest Jones typical store selling space is 1,000 square feet.

Zales operates primarily mall stores occupying approximately 1,700 square feet (1,300 square feet of selling space) and off-mall stores occupying approximately 2,400 square feet (1,700 square feet of selling space), as well as regional brand stores under the Gordon's and Mappins names, occupying approximately 1,100 selling square feet. Piercing Pagoda kiosks are located in malls throughout the US and Canada, and are approximately 190 square feet.