From Color-Changing Gins to Vitamin-Rich Cocktail Cans

Alcohol designs can make or break how consumers perceive these beverages, with modern and distinct branding often being associated with high-end products.

Victoria Distillers' 'Empress 1908 Gin' is offered in a clear glass bottle with minimal, asymmetrical wraparound labeling, but it is the contents of the bottle that makes the product stand out on shelves. The gin is featured in a vibrant indigo hue, and based on what it is combined with (citrus or tonic), it is able to transform into a soft pink color.

COCO Cocktails are able to offer all the taste and social benefits of fruity cocktails, but with a crucial enhancement. The 100 calorie cocktails offer a series of vitamins, minerals, and electrolytes that enhance the health of those who consume them, making the choice to purchase these beverages a health-conscious one.