Social Oscar Contenders

A couple of stories have hit in the last couple days about how this year’s Oscar contending movies are doing on social networks. Since I’m not going to have time to write up my own take I’m adopting the “link to the rest” part of that old saying.

Deadline has data from RelishMix (never heard of them) on which movies did the best in terms of cumulative reach. That includes YouTube video views for trailers, Facebook and Twitter audience reach and more. The data seems to look specifically at how much gain each movie’s material got from its nomination.