The Sushi Principle: Raw Data Is Better

Bobby Johnson

Thirty years ago, data warehouses revolutionized data storage at big companies, storing summarized data in a strict structure and making it possible to efficiently analyze data. We believe that modern technology lets you adopt a simpler and more powerful scheme to organize historical data: time ordered raw event logs. In this session, we'll explain why raw data is better.

From Facebook to Interana: building a platform to understand users

Interana’s co-founder and CTO Bobby Johnson discusses how how Interana will fundamentally change the way business people make decisions

Get to the Why | How one product team increased engagement by 60%

Mark Frigon07-09-2018

Getting the attention of any customer is hard enough, but getting deep engagement with your product is the lifeblood of any product team. Even leading companies with great web and mobile app experiences struggle to isolate which factors...

The Low Cost of Failure

Maverick Garner05-07-2018

The more years that have passed, the more I've begun to realize just how much time I spend sitting at a desk, or behind the wheel of my car. So at the start of this year, I decided to do something about it - it was finally time to hit the gym and...

The Declaration of Analytics Independence

Maverick Garner22-06-2018

With the Fourth of July holiday just on the horizon, I thought about what our forefathers must have been thinking that led to the decision to declare independence from England. As I imagined what they were experiencing, what they believed, and...