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Detroit is challenging expectations, meeting beliefs and soaring above dreams for the city. We first started the “Detroit Inspires Me” campaign a year and a half ago when this city was beginning a renaissance; businesses were returning to downtown, millennials were moving downtown and large-scale developments were just beginning to break ground. Today Detroit continues-> Continue reading #DetroitInspiresMe Movement Changes with Detroit

I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief Marketing Officer, Megan Stooke, spoke about the organization’s latest and greatest efforts. Maven, a subsidiary of General Motors, is a mobility service that touts free lifetime memberships for people to rent vehicles for personal use and jobs in the gig-> Continue reading Maven – Its Growth and Success in Detroit and the U.S.

So you want to run a social media photo contest? Getting started is often the hardest part, but don’t worry your friends at Franco can help you make your contest successful. #1 Determine your goals Start by determining what you want to accomplish with this contest. Typically, there are three main reasons for wanting to-> Continue reading Run a Successful Social Media Contest in 3 Simple Steps

January had our teams busy with one focus: vehicles. With the arrival of January comes the arrival of perhaps the biggest event of the year in Detroit. We’re talking, of course, about the North American International Auto Show. We had a lot of fun running around Cobo Center for the annual event, and in between-> Continue reading NAIAS, the Detroit Tigers and Book Club

There’s a chill in the air, the city lights seemed brighter and almost everywhere I went, red kettles seem to follow. The Salvation Army’s iconic red kettles filled metro-Detroit with a sense of hope, giving, and joy. This fall and winter, I had the pleasure of working on The Salvation Army of Metro Detroit account-> Continue reading Seeing Red: The Salvation Army’s Impact on Metro Detroit

Out of any industry in the world, none has more riding on its shoulders than the healthcare industry. From the neurosurgeon to the EMT driver, everyone in the healthcare industry has a role in ensuring that a patient gets healthy. It’s a very driven, determined business with many facets and a single goal. But what-> Continue reading #UnderOurCare, Hospice Is No Longer Uncomfortable

Between media segments and planning a two-location simultaneous premiere for “Jumanji: Welcome to the Jungle” we had a busy December, but we still found time to have some holiday fun. Here’s our December highlights: Things got fishy at Fox 2 Account Executive Kellen Crow and Account Supervisor Marie Boyle attended a WJBK Fox 2 cooking-> Continue reading Star Wars, Jumanji and Santa

Why Franco’s CEO, Dan Ponder, Rocks At some companies, the day-to-day involvement of the CEO is completely unknown. You know their face of course, and you can rightly assume that they have important responsibilities, but you know nothing about them. Not Franco’s CEO. Dan Ponder, CEO of Franco is a transparent and involved leader and,-> Continue reading Day in the Life of a CEO