How a Responsive Website Design Can Improve Your Paid Search Campaign

A fire protection company located in Houston, Texas had been investing in pay-per-click campaigns for a few years, but their website was not responsive—meaning it was not easy for users to navigate and use the site on their mobile devices. In 2015, Google reported that more than half of their searches were coming from mobile devices, which meant that this fire protection company could be missing out on leads from potential customers searching for their services on their phones.

Blue Corona launched a new responsive website design for the fire protection company in July of 2015. With the new framework, our PPC specialists were able to create and target advertisements for mobile users.

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