The Importance of Brand Transparency with Consumers Transparency has been a dominating theme of the past decade. From Edward Snowden to the Panama Papers, people today are genuinely curious of what goes on behind closed doors. In relation to business, brand transparency has never been more important. Not only do consumers care about [...]

Your Brand Needs an Objective POV - Targeting Your Customers With In-Depth Personalization Technology has made digital marketing accessible to businesses of all sizes and industries, whether e-commerce, brick and mortar, or others. The playing field of business has become leveled because of this technology, and small and large businesses [...]

5 Companies Doing Brand Positioning Right Brand positioning is a key way to set yourself apart from your competitors. Finding the aspect that makes your business different, prevalent, and unique is sometimes a difficult task to grasp. To get your creative juices flowing, here are five companies that are doing [...]

Brand Positioning: What is it and How to Use it for Your Brand Every business centers around their products. Pepsi and Coke are known for their soft drinks, Nike for their shoes. Whatever the brand, the business has to send the right message about it to the audience and convince [...]

Create a Niche for Your Company with Brand Positioning When you’re marketing your product, you generally two aims in mind, you should be thinking of both your short-term and long-term goals. In the short term, you just want to increase the visibility of your product and increase sales. In the [...]

How professional graphic design services improves your company brand: 3 steps The first impression is the only impression that most companies get to leave, so your company better make a lasting one. One way to do this is to have professionally done graphics. If you are not incorporating pro graphics [...]

Why Your Branding Strategy Should Be Like Current Presidential Campaigns A Branding strategy frequently divulges from the world of the usual businesses and corporations mindset. In the world of politics, you're seeing plenty of branding strategy, and one candidate admitted to it earlier this year. Yes, reports came out [...]

4 Branding Tips That Will Help Market Your Business A business's personal brand is its story. Effective branding builds trust and security that leads to long-term sales and loyal customers. Brands distinguish businesses from each other and give customers a reason to choose one company over another. To properly market [...]

A recent article via Media Post Publications discusses the importance of producing and creating branded content. Many businesses have to outsource these services, just like a lot of our clients. Let's explore the way we approach the development of branded content and offer 3 simple suggestions. Do you know how [...]