"When we put Borderlands out this wasn't even possible to do or contemplate. So that's kind of difficult, but yeah, the demo is coming out for everybody.

Gibson reckons this sort of talk convinces people that Duke Nukem Forever is finally real. "We want people to know that, 'Holy crap, they're actually making plans!'" he said.

"These guys are making concrete plans, they're are putting stuff in a box already with Duke's face on it. It's actually like a certificate, and you'll see that it's like 'In Duke We Trust'. It's fun. We're thrilled to death."

Gibson said people will be "surprised" by the demo "at what we put in there and what happens with it". However, he's not going to "spoil the surprise" just yet.

The demo has no date, but the Game of the Year Edition of Borderlands will be released on Friday.

Bertie is a senior staff writer, which doesn't mean he's old, although he is, a bit. He's part of the furniture here and reports on all kinds of things, the stranger the better. He's a bit odd but then who isn't? @Clert on Twitter.