FAQ

MegaMarketingAD Quick Support

What is Real Time Bidding (RTB) and how does it work?

Real-time bidding is essentially an auction for the buying and selling of ad impressions in real time, similar to the stock market. Here’s how it works: sellers (publishers) make their inventory available for buyers (advertisers) to bid on. The advertisers set their parameters, such as bid price, network reach, and even the type of user they’re trying to reach, and then optimize at the impression level, using RTB.

RTB can be difficult to understand because it is nearly the opposite of traditional site-specific banner advertising. With traditional site-specific banner advertising your banner ads are placed on topic specific websites where you “hope” the right people in your target market will see your banner ad and click on it. So, if you sell dog toys, you would want your banner ads placed on websites that specifically discuss dogs—not on websites that discuss all types of pets as that would be too general.

With RTB your banner ads are displayed to specifically targeted groups of persons, renowned as your “audience”. Websites your target audience visits does hardly trouble since RTB targets individual persons, hardly websites. RTB accomplishes this by accessing the world’s largest purchaser furthermore business databases (Bizo, Nielsen, MasterCARD, Equifax, plus Brick) to discover your ideal consumer matches also therefore displays your banner ads just to those perfect match customers as they surf the Internet. MegaMarketingAD is able to do this so we are joined to the world’s largest Internet promotion swaps which provides us access to place banner ads on above 98% of the world’s websites. No else Internet publicity swap has such a heavy expanse.

The service is called Authentic-Second Bidding being many of the bidding is automated further performed in real-time the moment a one goes to a website that is a component of the marketplace. As a media buyer you can state the maximum you are willing to pay for 1,000 banner ad impressions (CPM) to categorical target sales, such as $1.00. Whereas a guy goes to a website that matches your target market, the service automatically bids in real-time on your behalf to place your banner ad to that single website guest. Being it is an auction system, the top bidder has their banner ad placed forward of that guest. This real-time bidding system is done for entire single person who goes to a website that is a member of the marketplace, and this includes tens of millions of websites everywhere the earth including many of the world’s largest websites.

One of the best things about RTB is that it allows media buyers such as yourself to purchase advertising at a fair market value. Overall, RTB allows media buyers to purchase highly targeted banner advertising at a far lower cost than they would pay if they purchased advertising directly from a website, or from major advertising networks such as Google, Yahoo!, and Bing.

What is Retargeting and how does it work?

Getting new traffic to your site is one thing, however producing customers out of that traffic is an completely new challenge. In fact, only about 2 % of traffic that go to a site will really become a customer or take some sort of action (conversion). The goal of retargeting is to take advantage of these site visitors and effort to entice that continuing to be 98 % into ending up being a client at a later point.

What retargeting does is that it takes anybody that has actually ever seen your site and gives them an undetectable 'cookie' that based on a line of code that you can contribute to your site. This cookie is generally a monitoring code that will certainly continue with them after they've left out of the website. That way when you have your advertisements set up to retargeting and those exact same people go to go shopping online elsewhere, you can set it up so that your ads appear to those customers.

Much like anything else in life, there is a right and a wrong way to perform this advertising approach known as retargeting so that it benefits your business. Have a look at the great, the bad, and the ugly of retargeting.
And if you are marketing efficiently, then it's difficult to consider a much better audience than those people who have already visited your site! Hopefully, those people pertained to your web site since your advertising or promotion was of interest to them. They are individuals interested in your company.

Whether you are paying for marketing space, or encouraging 'organic' traffic with post, social networks, videos etc, you are making an investment to obtain people to your website.Retargeting considerably enhances the return on that investment, restoring individuals who currently left your site.The more pricey your means of traffic acquisition is, the better retargeting is likely to be.

Marketer have actually identified advertisement retargeting as a method that will be utilized far more liberally in the foreseeable future. Perfect Audience, an online company providing support for customers who want to manage their own ad retargeting, set up a platform to help such customers spread their retargeted ads across Facebook.

What services does MegaMarketingAD provide?

MegaMarketingAD provides the world’s largest and most advanced Internet advertising platform.

Our Internet advertising services are as follows:

Audience Targeting,

Contextual Targeting

Geo Targeting

CAB (Custom Audience Builder)

Retargeting

We also offer complete account management services if you would prefer to have our expert marketing team setup, manage, and optimize your MegaMarketingAD account for you. For more information on our account management services, please contact us

How long does it take to get an advertising Campaign live?

Once you create your account, setup your campaigns, and add your banner ads to our system, it will take about 24-hours for your banner ads to go live and for traffic to go to your website(s).

Do you have to approve my Campaign(s) and Banners?

Yes. All Campaigns and Banner ads are subject to MegaMarketingAD’s approval in order to protect the integrity of our vendor relationships and our system.

Each advertising campaign and banner ad is reviewed on a case-by-case basis by MegaMarketingAD. If we decline your campaign or banner ad(s), we will promptly inform you by email. If we do not find any issues with your campaign, we will pass it along to the Ad Exchanges.

Some banner sizes offer more daily impression opportunities. The chart below will break down the available daily impressions based on the size of the banner.

Creative Size

Total Daily Impressions

300×250

12,349,441,181

728×90

12,256,060,507

160×600

5,939,456,609

468×60

1,080,722,607

336×280

830,879,343

120×600

504,671,086

Can I submit custom size banners?

No. megamarketingad.com is only able to accept banners in the 14 above standard sizes.

Can I access 3rd party data?

YES! MegaMarketingAD is integrated with all of the industry leading 3rd party data providers. You have instant access to over 750 Million people and 22,000 detailed audience segments. Data is based on search, social, interest, behavioral, demographical, transactional, and in-market data.

In what Countries can I advertise?

Just about every country worth advertising in which includes over 233 countries. If you have a very specific and odd country as your target, please contact us for more details.

Why is Auto-Optimization so important?

The reason why Auto-Optimization is so important is because if you bid too high you risk overpaying and poor performance. If you bid too low you risk not winning the impressions you want and your banner ads will not be seen by your target market. Vicotechs system bids exactly the right price to win the banner ad impressions that will meet your advertising goals.

Our advanced advertising technology evaluates in real-time the value of 30 Billion impressions per day and decides whether or not to bid on your behalf for every single impression based on how well each impression matches your target market.

Our system will only buy impressions that meet your criteria and campaign goals. What this means is that our technology will specifically search for and only advertise to your best prospects and exclude everybody else. This is why MegaMarketingAD is the most advanced Internet advertising platform in the world.

What is MegaMarketingAD’s Internet reach?

megamarketingad.com has a 98% reach across the Internet. This means MegaMarketingAD has access to place banner advertising on 98% of all the websites on the Internet. This ensures that we can reach your target market anywhere they may go online. No other Internet advertising platform has as large a reach as MegaMarketingAD. We offer the largest advertising reach in the world.

Do I have to sign a long term contract?

No, you do not have to sign a long term contract. megamarketingad.com offers an affordable month-by-month subscription model and you may cancel your account at anytime. We are here to help you succeed with your online advertising campaigns — not force you into long term contracts.

Is there a minimum monthly spend requirement?

No, there is not a minimum monthly spend requirement. You may spend whatever you are comfortable with each month. We can even provide full service and access to an account representative once we determine you are a good match for our services starting with any reasonable testing budget.

Where are my ads placed?

For Retargeting campaigns, your ads will appear on the websites your visitors go to after leaving your site.

For RTB site targeting, your ads will appear on the specific websites you choose as long as your bid is high enough to be accepted by the site(s) you want your banner ads to be displayed. If your banner ads are not being displayed on the sites you choose, raise your bid.

For RTB Geo, Contextual, and Audience Targeting (3rd party data) your banner ads are displayed to specifically targeted groups of people, known as your “audience”. The actual websites your target audience visits does not matter because RTB targets individual people, not specific websites. MegaMarketingAD accomplishes this by accessing the world’s largest consumer and business databases (Bizo, Nielsen, MasterCARD, Equifax, and Adobe) to find your perfect customer matches and then displays your banner ads only to those perfect match customers as they surf the Internet. MegaMarketingAD is able to do this because we are connected to the world’s largest Internet advertising exchanges which gives us access to place banner ads on over 98% of the world’s websites. No other Internet advertising exchange has such a large reach.

NOTE: megamarketingad.com will not place your ads on sites that have to do with porn, hate, gambling or the exploitation of any one person or group.

Can I target business owners and B2B people?

Yes, with MegaMarketingAD you can target 80% of the US business population using data supplied by Bizographics (Bizo).

To target businesses with your MegaMarketingAD advertising campaign, use the “Audience Targeting” feature in our system when setting up your targeting groups in a Campaign. Select the Bizo data and then further select the specific target(s) you desire.

Below is a description of Bizo and a detailed breakdown of the many different categories they provide.

Bizo is how marketers reach and engage business professionals, wherever they travel online. Bizo’s unique ability to precisely target more than 80% of the US business population gives marketers cost-effective access and insight into business professionals, the most valuable online audience segment. More than 300 leading brands including AMEX, Monster, Jaguar, Microsoft, and FedEx count on the precise display ad and social media targeting, and deep onsite and campaign analytics that the Bizo Audience Marketing Platform provides to reach, educate and motivate their business audience online.

Do you offer account management services?

Yes. If you would like to have our expert marketing team setup, manage, and optimize your Vicotech account for you, please contact us at sales@Vicotech.com.