Finally there is a SFA product that actually increases productivity and effectiveness for the sales person than giving them yet another data entry tool. Thats been my one big gripe with all the SaaS SFA products out there today that claim to be the next generation of CRM products. I think they should actually be labelled next generation network based products. Cause they didnt do much for CRM/SFA but rather leveraged the internet to deliver the same data entry screens.

There's more coming from Oracle in the form of Sales Library, Campaigns and much more. Stay tuned for more on the new Social CRM Apps.