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About the Agency Active International

The global leader in corporate trade, Active International enables companies to use their assets to pay, in part, for a wide range of marketing and media solutions. With a comprehensive investment and trading model as its foundation, the company purchases more than $1 billion in global media annually on behalf of its clients.;Integrated media offerings include national and local television, national and local radio, digital, print, out of home, retail, music licensing and more. Value-added merchandising is a key component of Active’s media negotiations and buying, ensuring that each client receives all the value-added benefits they expect. Working in partnership with its clients’ agencies, Active helps its clients reduce the financial exposure associated with underperforming assets or strategically use assets as a tool to drive marketing strategies, while at the same time receiving quality media and the greatest value.;Employee-owned, Active has operations in North America, Latin America, Europe and Asia Pacific. www.activeinternational.com

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