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2:55pm CASE STUDY – SEARCH PARTY MUSICQ&A and discussion with legendary music supervisor Randall Poster (Rushmore, The Hangover, Lost, Up in the Air, The School of Rock) and his associates at Search Party Music, Sara Matarazzo and Gelya Robb whose credits include award winning campaigns for the likes of Target, Coca-Cola and American Express and who will collectively give insight and an overview on how music is helping to create a bridge to new media platforms.