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Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. Present them from the clients perspective, converting features (e.g., HubSpot. MORE

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion. MORE

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. MORE

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis. MORE

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals. MORE

New applications launch every day and existing applications continue to evolve and add new features. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Widget - A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box. for $1.65 MORE

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. MORE

If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. Connect with HubSpot Fine Tune That Meta Description. Get Rid of That Flash. Fix Those Header Tags. MORE

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. What new features should you get familiar with? New LinkedIn Features. LinkedIn New Feature – Follow Company by Success CREEations. Which common mistakes should you avoid? MORE

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 6, 2010. MORE

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Group Chat - Facebook has introduced a group chat feature as part of the newest version of Facebook Groups. MORE

Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday. Here's a quick, 47-second overview of the enhanced features. Connect with HubSpotMORE

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! by Earnest about B2B. MORE

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. MORE

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness [77]. CASE STUDIES. MORE

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate. MORE

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. by Kuno Creative. It’s a fad. MORE

One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. It remains to be seen if Foursquare's growth will continue or if location will simply become a feature of existing social media applications. Connect with HubSpotMORE

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities. MORE

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept? MORE

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95 per month. Share this on del.icio.us. Digg this! MORE

They ARE searching for general information on products, answers to questions they have as well as ways to excel at the professions or hobbies. Describe features you believe not everyone is taking advantage of. Share your opinion on new features or enhancements that are affecting the products you sell or distribute. Connect with HubSpot eCommerce Blog Topics. MORE

Though these features launched today, they will be rolled out to users around the world over the next few months. Sender Consistency Will Become More Important - While everyone won’t run and use Facebook’s new messaging system, it will likely set a bar for many other applications that will “borrow” some of its features. Connect with HubSpotMORE

And here’s an SEO tip: Notice that the link to each one of these resources below has “Search Engine or “Search Engine Optimization in it, not “click here or “for more information. Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Search Engine Land features a list of resources for those interested in learning much more about Search Engine Optimization , including topic areas on their site and a list of other notable SEO blogs. Beginner’s Guides. Resources. MORE

And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter. And just to prove that I am attracted to numbers in the headlines of posts as much as our readers seem to be, 4 out of 5 posts featured include numbers in the headline. How to search old tweets: 10 tools, 20 features. from Hubspot. Tags: Social Networks Twitter Hubspot Marketing Profs mashable sazbean Tweetsmarter from Tweetsmarter. Continue Reading. from Mashable. MORE

How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. We already have a ton of information to help you get started using Twitter for business. Connect with HubSpot Tweep Search. MORE

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. MORE

With all of the information generated concerning social media these days, it really is getting hard to keep up on the latest developments amongst the multitude of platforms, case studies and statistics. There are 3 great sites that have emerged as becoming the definitive aggregators of social media information from many well-known bloggers. Social Media Informer. MORE

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The way people consume information on Facebook is not controlled by businesses with big advertising budgets. The year 2010! Let me show you what I mean. MORE

At HubSpot, we do this through closed-loop marketing. 2. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. As part of our blogging platform , HubSpot also automatically adds the buttons you want to have featured on your posts. 5. Connect with HubSpot Do people email you? MORE

Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics. Spend Less Time There. 5.) Thanks! MORE

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information. MORE

Considering the number of conversations and free access to this information, it would be irresponsible not to monitor conversations in the socialmediasphere. Even if there aren’t reviews for the specific product you offer you can still gather information on product categories and the features or use they like and dislike. Connect with HubSpot Google Alerts. MORE

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. How can I get more retweets? MORE

Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. MORE

Include links to your most active social media profiles on each of your employees’ business cards below their contact information. Encourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates. Connect with HubSpot Enable Social Sharing. Share Quality Content. MORE

Monday, November 15, 2010. This coupled with a book and some informal in-person relationships has led to my first speaking engagements, which create even more leverage (book sales, general feature sales etc) in a wonderful expanding marketing loop. November 18, 2010 8:58 PM. November 18, 2010 9:53 PM. November 19, 2010 5:19 PM. November 20, 2010 7:16 AM. MORE

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. What will 2010 bring? There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. inbound marketing. MORE

Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. 3. They are the supporting characters in a feature film. RSS – This is a standard feature for blogs. Connect with HubSpotMORE

“ You Oughta Know Inbound Marketing by HubSpot Rebecca Corliss ( @repcor ), Inbound Marketing Manager for HubSpot, shared with me their objectives for the video and the results achieved. They launched the video via the HubSpot blog and it was posted to YouTube the same day. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink. MORE

Case study maven, Casey Hibbard links us to the Powerpoint 2010 demo. SEO FYI: Google Insights - B2B Marketing Keyword Research Tool - by @martine-hunter of @B2BLaunchPad Quick and informative video about using Google Insights to do keyword research and brand comparisons. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. MORE

Trending Sources

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. How can I get more retweets?

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. What new features should you get familiar with? New LinkedIn Features. LinkedIn New Feature – Follow Company by Success CREEations. Which common mistakes should you avoid?

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content, Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. The Ultimate Glossary: 101 Social Media Marketing Terms Explained by HubSpot Blog. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. by Kuno Creative. It’s a fad.

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate.

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart.

LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. It’s a year old but the information is still useful. The blog can even extend beyond the conference and be used as a year-round source of information.

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! by Earnest about B2B.

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. Small Businesses. Conclusion.

New applications launch every day and existing applications continue to evolve and add new features. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Widget - A widget is an element of a graphical user interface that displays an information arrangement changeable by the user, such as a window or text box. for $1.65

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. What will 2010 bring? There’s also a reasonable chance – although this prediction is less certain – that sales access features will blossom into deeper cooperation between marketing and sales in managing prospect relationships. inbound marketing.

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation – Finding a way to stand-out may be the most difficult chore a business faces. In less than an hour after the earthquake hit Haiti, The Red Cross blog had news of their activities and information on how to donate.

In this post I want to focus on the trends in Marketing Automation for 2010. Mike Volpe , VP of Inbound Marketing, Hubspot. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions.

April 2010. The following are the top items from featured sources based on social signals. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 6, 2010.

Include links to your most active social media profiles on each of your employees’ business cards below their contact information. Encourage your employees to use the Suggest to Friends feature to share your Facebook business page with any of their friends who would be interested in reading your updates. Connect with HubSpot Enable Social Sharing. Share Quality Content.

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their Salesforce.com account, view lead interest profile or push leads back to nurturing from within their Salesforce.com account) are $9.95 per month. Share this on del.icio.us. Digg this!

Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My 5 most popular how to blog posts of 2010: 10 Things You Must Do for Linked In Profile Completeness [77]. CASE STUDIES.

Though these features launched today, they will be rolled out to users around the world over the next few months. Sender Consistency Will Become More Important - While everyone won’t run and use Facebook’s new messaging system, it will likely set a bar for many other applications that will “borrow” some of its features. Connect with HubSpot

And here’s an SEO tip: Notice that the link to each one of these resources below has “Search Engine or “Search Engine Optimization in it, not “click here or “for more information. Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization. Search Engine Land features a list of resources for those interested in learning much more about Search Engine Optimization , including topic areas on their site and a list of other notable SEO blogs. Beginner’s Guides. Resources.

And while these posts are not specifically about B2B, they provide information that is relevant for B2B marketers who are looking for resources to start or improve their use of Twitter. And just to prove that I am attracted to numbers in the headlines of posts as much as our readers seem to be, 4 out of 5 posts featured include numbers in the headline. How to search old tweets: 10 tools, 20 features. from Hubspot. Tags: Social Networks Twitter Hubspot Marketing Profs mashable sazbean Tweetsmarter from Tweetsmarter. Continue Reading. from Mashable.

Let’s face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing. It is impossible for any single person to keep up with everything these days, which is why it is important to be seeking out additional points of view, case studies for reference, and the latest statistics. Spend Less Time There. 5.) Thanks!

One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth. It remains to be seen if Foursquare's growth will continue or if location will simply become a feature of existing social media applications. Connect with HubSpot

Monday, November 15, 2010. This coupled with a book and some informal in-person relationships has led to my first speaking engagements, which create even more leverage (book sales, general feature sales etc) in a wonderful expanding marketing loop. November 18, 2010 8:58 PM. November 18, 2010 9:53 PM. November 19, 2010 5:19 PM. November 20, 2010 7:16 AM.

At HubSpot, we do this through closed-loop marketing. 2. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. As part of our blogging platform , HubSpot also automatically adds the buttons you want to have featured on your posts. 5. Connect with HubSpot Do people email you?

They ARE searching for general information on products, answers to questions they have as well as ways to excel at the professions or hobbies. Describe features you believe not everyone is taking advantage of. Share your opinion on new features or enhancements that are affecting the products you sell or distribute. Connect with HubSpot eCommerce Blog Topics.

Today in a live press conference, Facebook announced new features for its social networking platform. Facebook’s announcements mainly focused on control for users, which includes a new privacy dashboard and the ability for users to download their information from Facebook. Group Chat - Facebook has introduced a group chat feature as part of the newest version of Facebook Groups.

With all of the information generated concerning social media these days, it really is getting hard to keep up on the latest developments amongst the multitude of platforms, case studies and statistics. There are 3 great sites that have emerged as becoming the definitive aggregators of social media information from many well-known bloggers. Social Media Informer.

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept?

Research shows that internet users are increasingly turning not only to Google and search engines, but also to social media sites for news and information. That's why we're excited about LinkedIn's new news-sharing features, announced yesterday. Here's a quick, 47-second overview of the enhanced features. Connect with HubSpot

July 1, 2010 to July 31, 2010. Featured Sources. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions.

Case study maven, Casey Hibbard links us to the Powerpoint 2010 demo. SEO FYI: Google Insights - B2B Marketing Keyword Research Tool - by @martine-hunter of @B2BLaunchPad Quick and informative video about using Google Insights to do keyword research and brand comparisons. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web.

Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities.

Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Organize your proposal precisely as the RFP specifies, provide all the requested information, and make it easy for the client to evaluate your proposal based on the published selection criteria. Present them from the clients perspective, converting features (e.g., HubSpot.

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). But Microsoft’s announcement suggests it is primarily interested in using LinkedIn’s data for other purposes, such as enhancing the effectiveness of Office and CRM users by showing information about their contacts and potential contacts. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.

If you have used Google today then you might have gotten a taste test of their newest feature, Google Instant Preview. This feature allows users to preview the results right on the search engine results page by displaying a screenshot with the click of a magnifying glass. Connect with HubSpot Fine Tune That Meta Description. Get Rid of That Flash. Fix Those Header Tags.

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. The way people consume information on Facebook is not controlled by businesses with big advertising budgets. The year 2010! Let me show you what I mean.

How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. We already have a ton of information to help you get started using Twitter for business. Connect with HubSpot Tweep Search.

Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. Chances are that if you don’t provide that information people will wander elsewhere. 3. They are the supporting characters in a feature film. RSS – This is a standard feature for blogs. Connect with HubSpot

“ You Oughta Know Inbound Marketing by HubSpot Rebecca Corliss ( @repcor ), Inbound Marketing Manager for HubSpot, shared with me their objectives for the video and the results achieved. They launched the video via the HubSpot blog and it was posted to YouTube the same day. We're pleased to present a guest post by Kim Cornwall Malseed, the principal of MarCom Ink.

Considering the number of conversations and free access to this information, it would be irresponsible not to monitor conversations in the socialmediasphere. Even if there aren’t reviews for the specific product you offer you can still gather information on product categories and the features or use they like and dislike. Connect with HubSpot Google Alerts.