In a city park, Thomas Middleditch makes his way through the crowd to a red carpet. He steps up to the microphone for the unveiling of giant white letters that spell out "unlimited," announcing that unlimited gets the network it deserves: Verizon. Prematurely dropping the mic, he realizes that there's still more information to pass on -- that with Verizon Unlimited, customers don't have to compromise reliability. He drops the mic again before pulling out a third and final microphone to announce that the plan includes HD video and is just $45 per line.