Agency Insights

Ever miss the grand finale to your favorite show, only to have the ending ruined by your best friend’s Facebook status a half an hour later? What about patiently Netflix-ing through Season One of a particular series, only to find out that your favorite protagonist dies in Season Six whilst scrolling through your newsfeed? It’s agonizing, it’s horrible, and it can knock the wind out of your sails. Therefore, to remedy the ungrateful surprise of spoiler alerts, Facebook has come to the rescue.

Some love to love them, and others love to hate them. Whatever your predisposition to the Kardashians might be, there is no denying that they are sovereign when it comes to dominating the news, social media, and popular culture. As the adage goes, “It’s Kris Jenner’s world, and we’re just living in it.”

On January 11, 2018, Facebook released an official statement regarding the reconfiguration of its algorithm. According to Mark Zuckerberg’s statement, Facebook is planning to morph the constructs of its feed, so it is more in favor of featuring content from friends and family. Essentially, it’s tapping back into its original roots and rejuvenating the community so that it becomes the destination for more meaningful and valuable social interactions at a personal level.

Are you tired of battling your competitors in a saturated marketplace? Do you find yourself acting as a competitive cancer, trying to reign victoriously among your constituents? Competition is cutthroat in the business world, which is no secret. Brands are constantly fighting each other in a bloody red ocean of rivals, wading within a shrinking profit pool, with the hopes of maximizing mindshare and net profits. To cut through the clutter and bring your offerings to the forefront, it is necessary to switch gears and develop a new set of foci that other players aren’t capitalizing upon. Essentially, you need to migrate from the red ocean to the blue ocean.

In an age that is dominated by Amazon and showrooming, it’s more important than ever to develop online and brick-and-mortar retail strategies that funnel through or are complemented using social media.

Business is a dog-eat-dog world – a world in which most of our daily grind is accomplished on a computer; our pitches are delivered from black, leather swivel chairs adorning a well-decorated meeting space; and our conference calls are hashed out in cubicles. As our business continues to boom and our clients are increasingly satisfied, we [employees] inadvertently strengthen our sedentary nature.