After a decade-long career in acting that has been nothing to write home about, Uday Chopra has moved on to doing what his family knows best - Film Production.

As the head of the overseas division of Yash Chopra's production house, Uday has already been making news for roping in Nicole Kidman to star in one of YRF's international projects.

But according to Mumbai Mirror, Uday is also taking keen interest in developing the studio's talent pool.

And YRF's new lucky charm, Parineeti Chopra, has actually been mentored by none other than the Dhoom actor himself.

The report also mentions that Uday has decided to come out of his shell and become the face of the company, since his elder brother prefers to remain behind the scenes.

No longer bitter about the criticism his films received in the media, Uday is all geared up for his new role as 'Uday Sir'. Apparently even Parineeti calls him that.

Meanwhile Parineeti is definitely in safe hands, as Uday has been taking good care of her in public events. At KJo's birthday bash and the Ishaqzaade success party, the two spent a lot of time together.

However sources insist that one need not draw any conclusions, as there is no romantic angle to this strictly professional relationship.

Well, whatever be their personal equation, and regardless of whether or not they are dating - If at all Uday is actually responsible for Parineeti's career choices, we wonder why he did not use some that instinct during his own acting stint?