Bachelors in Business Administration (BBA)

Program Description:

Program Objective:

A thorough and broad management undergraduate programme with focus on Deliberate Practice. Pedagogy applied to business and functional areas related to Finance, Accounting, Marketing and General Management.

Understand the management models, theories, and concepts with their basic application to industry and society.

Develop skills to create successful product ideas with an ability to put these into practice, within budgetary and other constraints.

Work in project-oriented teams through core focus on teamwork and problem solving.

Program Description:

The bachelor degree in business administration is a four-year program that prepares students for specialized higher education in their areas of interest. The program offers courses in diverse knowledge streams that include management, human resource, marketing, business law, finance, accounting, information technology, economics, quantitative methods, social sciences language and communication skills. During four years, students go through the rich variety of academic experiences in terms of lectures, seminars, industry visits, examinations, assignments, and research projects. The first two years focus on developing foundations and the last two years cover specialized body of knowledge in all streams. In the last year, students are allowed to specialize in their area of interest.

Career Opportunities:

Our business graduates are placed in various industries ranging from Banking, Telecom, Beverages, Education, Manufacturing, and Services, both in national and multinational firms. They can understand and implement the management models, theories, and concepts in competitive corporate world. Our graduates are capable to create successful business ideas with an ability to put them into reality, within budgetary and other constraints. Many of them are running their own businesses successfully and contributing in enhancement of the regional and national economy.

Areas of Specialization:

B.S (Honors) in Business Admninistration provides the students an opportunity to earn specialization in a specific area of business. All specializations and tracks within the program consist of the basic core courses and specialization electives. Specializations are offered in the following areas to meet the students' specific career objectives:

Marketing

Finance

Human Resource Management

Islamic Finance

Entrepreneurship

Eligibility Criteria:

Eligibility: Intermediate or equivalent with minimum 50% marks

Admissions Criteria:

Admission will be based upon the previous academic performance

Merit will be determined according to the following formula:

Matriculation 20%, Intermediate 50%, Test 30 %

Program Structure:

Structure

No of Courses

Cr Hrs

University Core

9

27

Major

22

66

Other Area

3

9

Specialization

4

12

Social Work (SIP)

3

Corporate Internship

3

BBA Final Project

6

Total

38

126

COURSES OFFERED

Course Code

Course Title

Credit Hours

University Core:

Communication Skills – 12 Cr Hrs

ENG-104

Composition I

3

ENG-204

Composition II

3

ENG-205

Interpersonal Communication & report writing

3

ENG-303

Debating and Public Speaking

3

Information Technology – 3 Cr Hrs

CS-101

Introduction to Computers

3

Quantitative Techniques – 6 Cr Hrs

MATH-106

Basic Mathematics

3

MATH-107

Probability and Statistics

3

Social Sciences - 6 Cr Hrs

SS-125

Islamic Studies

3

SS-126

Pakistan Studies

3

Major Core:

Accounting – 9 Cr Hrs

ACC-204

Principles of Financial Accounting-I

3

ACC-205

Principle of Financial Accounting-II

3

ACC-308

Cost and Management Accounting

3

Business Law – 3 Cr Hrs

BLW-301

Business & Industrial Law

3

Economics – 9 Cr Hrs

ECO-103

Principles of Microeconomics

3

ECO-104

Principles of Macroeconomics

3

ECOXXX

Managerial Economics’

3

Finance – 9 Cr Hrs

FINXXX

Introduction to Finance & Financial Institutions

3

FIN-304

Business Finance - I

3

FIN-401

Business Finance - II

3

Human Resource – 6 Cr Hrs

MGT-301

Organizational Behavior

3

MGT-302

Human Resource Management

3

Information Technology – 3 Cr Hrs

CS-315

Business Information Systems

3

CS-XXX

E-Commerce

3

Management Skills – 12 Cr Hrs

MGT-201

Principles of Management

3

MGT-303

Business Research Methods

3

MGT-401

Operation Management

3

MGT-403

Strategic Management

3

Marketing – 6 Cr Hrs

MKT-201

Principles of Marketing

3

MKT-302

Marketing Management

3

Quantitative – 6 Cr Hrs

MATH-205

Introduction to Business Mathematics

3

MATH-301

Business Statistics

3

Major Elective:

Specialization/Electives – 12 Cr Hrs
Electives I, II, III, IV

Humanities and Social Sciences:

Social Sciences (Core) – 9 Cr Hrs

MGT-415

Business Ethics

3

SS-113

Introduction to Psychology

3

SS-303

Political Science

3

SS-304

Sociology

3

SS-305

Modern History

3

SS-306

Social and Political Thoughts of Islam

3

SS-101

History of Pakistani Art

3

SS-103

History of Art and Heritage

3

SS-108

Iqbaliat

3

SS-114

Logic and Critical Reasoning

3

SS-301

Global Political and Strategies

3

SS-307

Comparative Studies of Religions

3

Social Integration Program - 3 Cr Hrs

Internship - 3 Cr Hrs

BBA FINAL Project - 6 Cr Hrs

Specialization Courses:

Marketing – 12 Cr Hrs

MKT-404

Advertising & Promotion Management

3

MKT-406

Industrial Marketing

3

MKT-409

Export Marketing

3

MKT-411

Internal Marketing

3

MKT-413

Personal Selling

3

MKT-414

Retail Marketing

3

MKT-418

Social Marketing

3

MKT-419

Business to Business Marketing

3

MKT-420

Direct Marketing

3

MKT-401

Consumer Behavior

3

Finance – 12 Cr Hrs

FIN-402

Management of Financial Institution

3

FIN-410

Investment Analysis & Portfolio Management

3

FIN-412

Business Taxation

3

FIN-413

Islamic Finance

3

FIN-414

Fixed Income Analysis

3

Human Resource Management – 12 Cr Hrs

HRM-401

Employee Training and Development

3

HRM-403

Compensation and Benefit Management

3

HRM-406

Employee Safety and Health

3

HRM-405

Recruitment and Selection

3

HRM-408

Human Resource Information Systems

3

Entrepreneurship – 12 Cr Hrs

ENT401

Entrepreneurship and New Venture Creation

3

ENT402

Management of Family Business

3

ENT403

Sustainability, Innovation for entrepreneurs

3

ENT404

Corporate Entrepreneurship

3

Islamic Finance- 12 Cr Hrs

IFIN-414

Principles of Islamic Jurisprudence (Usul ul Fiqh)

3

IFIN-415

Principles of Islamic Economics & Finance

3

IFIN-416

Islamic Business & Trade

3

IFIN-417

Islamic Capital Market & Instruments

3

BS(Honors) in BA - 4 Year Tentative Study Plan

Semester I

Semester II

Principle of management

3

Principle of Financial Accounting 1

3

Basic Mathematics

3

Intro to computers

3

Composition I

3

Probability and Statistics

3

Islamic Studies

3

Composition II

3

SS 1

3

12

15

Summer Semester: Social Work(SIP) 3 Cr-Hrs

Semester III

Semester IV

Principles of Marketing

3

Organizational Behavior

3

Principles of Financial Accounting-II

3

Intro to Finance and Financial markets

3

Principles of Microeconomics

3

E-Commerce

3

Interpersonal communication skills

3

Principles of Macroeconomics

3

Pak Studies

3

Debating and Public speaking

3

SS 2

3

18

15

Summer Vacation

Semester V

Semester VI

Human Resource Management

3

Business & Industrial Law

3

Marketing management

3

Cost & Mgmt Accounting

3

Managerial Economics

3

Business Research Methods

3

Business Statistics

3

Intro to Business Math

3

Business Finance 1

3

SS-3

3

15

15

Summer Semester: Corporate Internship 3 Cr-Hrs

Semester VII

Semester VIII

Business Finance II

3

Strategic Management

3

Operations management

3

Business Information Systems

3

Elective I

3

Elective III

3

Elective II

3

Elective IV

3

15

15

Final Project 6 Cr-Hrs

Total Credit Hours

126

Eligibility Criteria

Minimum Eligibility:

Intermediate or equivalent with minimum 45% marks

Admission Criteria:

Admission will be based upon the previous academic performance

Merit will be determined according to the following formula:

Matric 20%, Intermediate 50%, Test 30 %

How to Apply

Enquiries

The Admission Office at GIFT University deals with the enquiries concerning admissions. The prospective candidates are advised to consult this office during working hours of the University.

General Criteria to Apply

The candidate fulfills the eligibility conditions of the program.

The candidate must have earned the eligibility qualification from a recognized educational institution.

Good proficiency in English language.

The candidate has not been debarred on disciplinary grounds during his earlier educational career.

Admission Application

Applications for admissions are invited through advertisement in the media. The prospective candidates are advised to obtain the University Prospectus, Application Form and Admission Schedule from the Admissions Office. They may make queries to the officer on duty for further information.

Admission Application should be submitted together with all required documents within the prescribed time limit in the Student Affairs Centre Admissions Office.

Online Applicants can apply just by filling the required fields of Online Application Form. Their documents will be verified at the day of admissions test and interview.

After admission test and interview, the Admission Committee will advise the successful candidates to deposit fee and other dues in the Accounts Office within the specified time limit.

On payment of fee and dues, the Accounts Office will issue the Registration Number to the candidate. at least two days prior to the commencement of the semester.