As celebrity chef Paula Deen continues to lose retail partnerships in the wake of a racial controversy, she’s gaining book sales.

Target Corp. is the most recent company to discontinue their relationship with Deen saying “we have made a decision to phase out the Paula Deen merchandise in our stores as well as on Target.com. Once the merchandise is sold out, we will not be replenishing inventory.”

Deen, 66, is currently embroiled in a discrimination lawsuit along with her brother Bubba Heirs. The two are being sued by a former employee. In a deposition for that lawsuit, Deen admitted to using a racial slur in the past, which sparked the current controversy.

Deen apologized Wednesday on the “Today” Show (her appearance helped boost the show’s ratings above rival “Good Morning America”) and posted a video statement on Twitter but retailers are continuing to distance themselves from her.

Her newest cookbook, “Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up,” is due on bookshelves in October and has surged on Amazon to the No. 1 spot Thursday. On Monday, the cookbook was ranked 1,580, Tuesday it raced to 115th.

Another cookbook,”Paula Deen’s Southern Cooking Bible: The New Classic Guide to Delicious Dishes with More Than 300 Recipes,” jumped from 750th to 350th in the last 24 hours and is now No. 7 on Amazon.

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