The Curaprox Campaign Promotes "5460 Filaments for a Perfect Smile"

At first, the Curaprox campaign may appear to revolve around abstract imagery. Once the viewer's gaze travels to the bottom of the poster and finds the toothbrush being promoted, a connection between the yellow circles and the bristles of the brush will be made. The tag line, which reads, "5460 Filaments for a Perfect Smile," helps to clarify the design as well. Made up of countless smiling emoticons, the Curaprox campaign cutely illustrates the benefits of this toothbrush.