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With the growth of the ‘Internet of Things’ who knows what data is being collected and where it’s being sent via our Smart TVs, XBox devices, smart meters and more. Clearly, our buying and viewing habits are invaluable to advertisers, enabling them to target specific items to a consumer who has already been profiled without their knowledge or permission. This could be thought to be in the realms of science fiction, but science fiction has caught up with reality – so next time you are in your lounge or bedroom it may well be that your smart TV or Xbox is eavesdropping on your every sound or action, so whatever you are doing, remember – ‘NOT IN FRONT OF THE TV!’.