Technologies to make things better.

Digitization is widely seen to be the next wave of economic and social advancement. Data and information now generates more economic value than the traditional global goods trade. In a recent Boston Consulting Group (BCG) [1] study of more than 70 companies across sectors like consumer, financial services, retail, travel, media, technology and automotive, it was observed that most organizations have fundamentally changed and leaders must up their game to stay competitive. It was revealed that marketing leaders will need to have in place new and different capabilities and structures – including big data for consumer understanding and talent in areas like marketing effectiveness analytics – to be agile and effective in this new business environment.