Kraft sues chain over ‘Cracker Barrel’ name

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NEW YORK — Kraft Foods is suing Cracker Barrel Old Country Store over the restaurant chain’s plans to use the ‘‘Cracker Barrel’’ name on packaged ham, bacon, and other foods.

Kraft notes that it started using the ‘‘Cracker Barrel’’ name on cheese in 1954. Cracker Barrel Old Country Store Inc., which is based in Lebanon, Tenn., and operates 620 locations around the country, was established in 1969.

Kraft says it never took formal legal action until now because the chain had kept its distance and sold only a very limited number of mixes, candies, and sauces through its shops and website. But Kraft says Cracker Barrel Old Country Store’s recent licensing agreement to sell foods including ‘‘lunch meats, glazes, jerky, and summer sausage’’ could give the products a much broader audience at supermarkets and big-box retailers such as Walmart Stores Inc. and cause confusion among consumers.

Kraft said that could harm the reputation of its Cracker Barrel cheese, which has generated sales of more than $100 million a year since 2000

A representative for Cracker Barrel Old Country Store wasn’t immediately available for comment
.

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