Calasi

Branding and identity for Calasi, a travel/tech start-up offering an innovative data-driven review system to help travellers make smarter flight decisions. Because the brand will live inside travel booking sites as a value-add element, logo and visual design are based on transparency and scale, with the round Calasi logo developed as a holistic identifier able to be distinct even when surrounded by larger branding. The SmartScore name and iconography represent the consumer-facing elements of Calasi, and were intentionally created for simplicity as well as stand out value, also when placed in any kind of. Clean typography, minimalist site design and a direct brand voice also communicate transparency, while reinforcing clarity and trust.