Success Requires a New Fraud Model for the Digital Economy

As fraud tactics have become more sophisticated, it has become that much more important for companies to strike a balance between maximizing revenue, minimizing fraud loss, and reducing operational costs. This webinar explains how a four-layer approach to fraud management can help merchants become more effective at detecting, controlling, and managing online fraud. As part of this approach, CyberSource discusses strategies to actively monitor new account creation and account usage behaviors; mitigate fraud through a combination of data, rules, and scoring models, including machine learning methods; and gain the benefits of 3D Secure while retaining control over the user experience.