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Amazon Web Services (AWS) more popular than Google’s cloud product

In some areas of the high-tech world, Amazon.com comes out ahead of Google in the popularity stakes. This is true for services developed by Amazon Web Services (AWS), the Amazon cloud-computing division, which came fourth in terms of web application in November, up one place from last year, as reported by Okta.

The company, based in San Francisco, develops products capable of assisting companies to manage employees with access to web apps.

Okta produces data that scans thousands of its customers and is able to access a snapshot of those that are ahead and behind in selling software that enables the workplace.
The growth in AWS appears as increasing numbers of companies chose cloud computing, or utilise rented computing power and data storage to oversee their technology. AWS’s web-based tools include databases, developer tools and additional software to oversee websites, as well as technology infrastructure.

As evident in the most recent Okta rankings, AWS squeezed out Google’s G Suite email and office tools, which were lined up on the number 5 spot.

Microsoft’s Office 365 retained first place amidst Okta’s customers, followed by Saleforce.com (sales and marketing software producer), and data storage company Box.
In others areas Microsoft didn’t come out as strong.

Slack (the chat service for workplace groups), remained at full speed, leaving behind Redmond company’s Skype and Yammer social network. Slack came out in eighth place, in the most popular application category in Okta’s data. Skype was in 60th place, dropping from 32nd place two years earlier. Yammer dropped in at No. 50, from 17th place in 2014.

Microsoft has fought back in response to Slack’s position in the race, introducing a similar product called Microsoft Teams that exists within the company’s Office 365 productivity suite. The product was released in November 2016.

The Okta data also supports evidence that growth at Tableau, the Seattle data visualization software company, is reducing in speed.

Use of Tableau, by Okta’s customers, increased by 33 per cent in the last year – with a growth rate of 65 per cent in 2016.

Photo credit: cwcs

News article by:

Colette Lamb

A business sector writer with over 15 years of experience working in the marketing, commerce and law sectors' internationally and in the UK. Interests include composing music and other creative communications such as art and dance therapy.