High end fashion label, London Undercover has embarked on a new collaborative range with the iconic Mr Men brand.

Under the new partnership, London Undercover has developed a new line of Mr Men accessories for men, including umbrellas, ties, pocket squares and hats, each reflecting the light-hearted brand.

“In approaching this collaboration, we at London Undercover looked for the element that resonates strongest with us: the wonderfully eccentric sense of sartorial detail and playful pattern present in the books,” read a statement from London Undercover.

Sabrina Segalov, licensing manager at Sanrio, added: “It has been great to team up with London Undercover and collaborate on their high end traditional men’s accessories, playing on both the character traits and the recognisable retro patterns from the books.”

30 years ago, Adam Hargreaves took up the mantle as the creative source of Mr Men and Little Miss from his father, Roger. He talks exclusively to Licensing.biz about his relationship with the iconic British brand.