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Merilyn Pereira is the Editor of MarTech Advisor. She is a writer and editor and has worked in Digital Advertising, Communications, and Publishing. She has 10 years of national and international work experience and has contributed extensively toward building quality content across industries. Attention to detail and excellent communication skills make her an achiever in any challenge she undertakes. Travel, cooking, photography, football, and trekking are her stress busters and she can talk about them endlessly.

Welcome back to the Week at MarTech Advisor. Let’s get you all caught up with the top marketing technology news and stories from last week.

The major themes we’re chasing this week include Customer Engagement, AdTech, Facebook’s Privacy Issues, Customer Data and E-commerce. We got you best practices to combat privacy issues, insight into what millennials need and respond to, special B2B content experience examples and all you need to know about connected clouds for your MarTech Stack.

CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT

Gen Z is a business opportunity you can’t afford to miss. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need to build compelling strategies to engage with Gen Z.

This week, we published our latest edition of MarTech101 — What is Content Distribution? Strategies for Marketers. It’s all about the basics of digital content distribution, its channels, steps to create a framework and strategies for 2019. Here’s a sneak peek from the primer:

We are part of the attention economy where every content creator competes for their readers’ attention by creating optimal content experiences through well-structured and engaging content. Merely creating content experiences won’t cut it.

We also got lots of marketing technology news and survey reports you will find insightful from Merkle, Libris and Contently!

What else happened in the world of MarTech during the week?

Dive in for our top stories with lots of stats and tips you can use!

Highlight of the Week

Every marketing is competing for their audiences’ attention with fresh, engaging content. But how do you connect content with audience? You need a sound distribution strategy to be ‘seen’. Steps to build a framework and must-have content distribution strategy tips await you!

Get Inspired: Editor’s Picks from the Best New MarTech Ideas and Perspectives This Week

79 percent of customers value personalized service as an important factor for choosing brands and on the other hand, 64 percent of respondents feel inclined to blame the company, in case of data leaks. How can you work around this? Here are some personalized advertising best practices to help.

Facebook recently made changes to its ad targeting system following backlash from the U.S. government, limiting age, gender and zip code, and interests targeting. It also affects one of the main tools — Lookalike audiences. How will advertisers react?

Creating engaging content is without a doubt the foundation to establish your credibility. But it takes more than that to create memorable experiences, especially for B2B brands. We share five examples of content experiences from the B2B world to give you fresh ideas.

17- to 34-year-olds spend $200 billion annually, and $10 trillion over their lifetime, making them a vital audience to attract for retail. To find out how to appeal to millennials, Sean Wilcox, the Chief Marketing Officer of Yantriks dove in to find out how they shop and what they need. Some fantastic insight here!

Wouldn’t it be great to have a 360-degree unified platform to combine all the features of your marketing stack, offering simplicity and easy scalability? The connected cloud seamlessly connects customer journeys, right from initial acquisition to the advocacy stage! Find out all about it here.

WhatsApp is now supported by the SAP Social Channels 365 mobile service, that already had Facebook Messenger, and WeChat support. “With the digital economy rapidly expanding, it is essential that we provide organizations the necessary tools they need,” said Sethu Meenakshisundaram of SAP.

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