Award winning integrated marketing agency in the heart of London

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In a way what we do is quite simple. We connect brands with media and get them to talk to each other. We help clients communicate and tell their story, and work with media to provide trusted and relevant content. Above all, we deliver PR that’s accountable. Not just pretty words and carefully crafted language – it’s what impacts your bottom line. We deliver campaigns that create profit and accelerate growth. It’s PR as you’d like it to be.

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With strong roots in sales and executive management, we’re only interested in creating tangible value from PR programmes. We ensure that everything we do is underpinned by a relentless focus on your business performance. That’s why we’re an extension of your in-house team, a strategic partner in your marketing communications.

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Intro

Gigabyte is a Taiwan-based technology company specialising in computer hardware. The company is best known for being a Tier 1 motherboard manufacturer but also provides a comprehensive product line comprising Graphics Cards, PC Components, PC Peripherals, Laptops, Slate Devices, Desktop PCs, Network Communications, Servers and Mobile Phones. Listed on the Taiwan Stock Exchange, Gigabyte was named the “Top 20 Taiwan Global Brand” by Taiwan External Trade Development Council, the country’s most prestigious business accolade.

Challenge

With a series of highly innovative products on the horizon, Gigabyte wanted to continue with the tradition of launching its products at a global roadshow. For the 5th consecutive year the company organised a global tech tour designed to get the brand in front of key journalists whilst showcasing and demoing the latest kit.
Kicking off in Asia with the inevitable news advantage, Gigabyte wanted to make sure that the tour’s European leg, coined Game On, remained every inch relevant and that its product showcase would still draw interest from key members of the press. To do this Gigabyte brought in Zaboura for the second year running, having previously worked with the agency on a similar product-led campaign.

Solution

Zaboura took on the entire logistics of the Game On tour closely liaising with the Gigabyte’s marketing team in Taiwan. Working with an allocated budget, the agency organised and ensured all aspects of the campaign from product shipping and event management through to media invites, press relations and media outreach. The result was a resounding success with a press room packed with top tech journalists and extensive news coverage followed by press requests for product reviews.

Intro

Kingston Technology is an independent technology company that develops, manufactures, sells and supports flash memory products and other computer-related memory devices. The company is the world’s biggest producer of DRAM memory modules, ranked second largest supplier of USB drives and is in the top five for flash cards and solid state drives according to Gartner. Kingston serves an international network of distributors, resellers, retailers and OEM customers. (67)

Challenge

Kingston Technology is a brand widely respected for the signature reliability of its products. Yet despite its excellent reputation, the company recognises the continuing need for product visibility and product understanding in a highly competitive market. Put simply, Kingston aims to be the number one choice for PC enthusiasts and the overclocking community, as well as appeal with its high performance brands including HyperX to key audiences of gamers and tech savvy consumers.

Solution

Zaboura is the eyes and ears for Kingston’s comprehensive reviews programme. The agency is responsible for ensuring that Kingston Technology is present in every notable group test and product round up in key technology press. Working as part of a wider agency network, Zaboura is tasked with generating review opportunities and managing their outcomes for every newly launched product. Zaboura also maintains press relations with the UK’s key review editors across trade and vertical press as well as national media. (80)

We have been working with Zaboura as our retained PR agency for several years. They deliver great results repeatedly in the right press both traditional and online. Their technical expertise and great press relationships aligned with their understanding of the clients goals give them their edge – Emilie Benitez, PR Manager EMEA, Kingston Technology

Intro

Olloclip is an early stage company with a great idea and humble beginnings that has literally kickstarted to become a global sensation in consumer technology. Its product also coined the olloclip is a quick-connect lens solution for iPhone and iPad users wanting to enhance their photography. A pocket-sized, high quality four-in-one lenses the olloclip is designed to boost capabilities of mobile photography. (57)

Challenge

With the invention of mobile lenses, Olloclip created a whole new category and so the brand needed to move quickly to ensure that it well and truly owned it from the start. Zaboura was briefed to launch a rigorous PR campaign to introduce Olloclip but also drive acceptance, recognition and recommendation of its lenses among key consumer tech press and influencer media. (65)

Solution

Zaboura painstakingly arranged countless reviews in outlets across national, tech and lifestyle media introducing the olloclip concept to just about every kind of iOS glitterati. Leaving no stone unturned the team took to trade shows and road tours to showcase Olloclip across Europe creating widespread brand advocacy and driving user demand. (49)

Intro

Artesian Solutions is an early stage company providing social intelligence for B2B sales. The company focuses on delivering a customised insight service to clients who want to keep sales staff abreast with business critical knowledge. By providing real time contextual information, Artesian empowers sales teams to generate prospects, increase revenue and reach deeper customer engagement.

Challenge

Artesian engaged Zaboura to raise its business profile as well as product and market understanding to create new revenue opportunities. The company wanted to educate the markets about the concept of Social Selling and be positioned as the leader in the space. Zaboura was asked to create a PR programme to communicate the change using Artesian can bring to the sales performance of its customers.

Solution

Zaboura has just launched a PR programme comprising a mix of corporate positioning, newsjacking, blogger outreach and thought leadership. It’s still early days, so watch this space…

Intro

Supermicro is a global leader in high performance, high efficiency server technology, innovation and green computing. Best known for high performance computing, Supermicro is the back end provider of IT solutions that keeps the likes of Yahoo and some of the world’s leading technology companies functional on a daily basis. The company supplies to a number of sectors specifically focusing on storage, finance and most recently cloud gaming.

Challenge

Supermicro felt that there was a certain degree of misunderstanding in the industry around the company’s products, what it provides and who it works with. This partly stemmed from the fact that the industry still appeared to rely on historical knowledge but also from limited marketing activity and low engagement with trade and channel media. Supermicro UK invited Zaboura to develop a communications programme designed to educate the channel about its transformation into a full service provider as well as its key areas of business focus.

Solution

Zaboura took on Supermicro’s marketing and PR responsibility effectively becoming an extension of the company’s operational team. In the capacity, Zaboura is responsible for developing and implementing an integrated marketing programme. The agency also reactivated Supermicro’s press relations having launched with a press tour and moving on to a sustained media relations campaign.

Intro

CyberLink is the world’s leading multimedia software company and pioneer in video and audio technologies on PCs and portable devices including tablets and smartphones. Based in Taiwan and listed on the Taiwan Stock Exchange, CyberLink is internationally acclaimed for revolutionizing the way multimedia is experienced today. Its portfolio of multimedia applications provides users with a range of entertainment and creativity software with cutting-edge products such as PowerDVD, PowerDirector and Media Suite among the world’s best-selling digital multimedia applications. (78)

Challenge

Ever since the company was founded in the mid 90’s CyberLink’s software has been the preferred choice for video and photo editing, media playback and media creation among PC prosumers and enthusiasts alike.
But with the recent advent of content driven technologies and widespread availability of portable devices such as smartphones and tablets, CyberLink’s traditional market has begun to evolve. This brought about some fundamental changes into how users consume multimedia. Recognising these new trends, CyberLink briefed Zaboura, its long standing PR agency, to initiate a transition campaign taking the company’s products into the mainstream and lifestyle media whilst still catering for its core audience. (104)

Solution

Working closely with CyberLink’s EMEA team, Zaboura is responsible for generating a continuous flow of media coverage for the software brand. The team is tasked with ensuring that literally not a week goes by without several articles of CyberLink’s software being published or reviewed. In addition, Zaboura manages a targeted reviews programme both in tech and lifestyle media designed to drive downloads of CyberLink’s latest apps. Zaboura also handles CyberLink’s product launches, organises and facilitates media tours and product desk reviews. (81)

Zaboura’s relationship with the press is one of the main reasons why we have been working with them for many years. ROI is at the heart of our marketing policies and Zaboura are consistent in delivering exceptional results - Richard Carriere, Senior Vice-President, Global Marketing at CyberLink

Intro

Netatmo is a French innovation company pioneering IoT technologies to develop consumer electronics for a better and connected lifestyle. Founded in 2011 by a serial entrepreneur and co-founder of health technology brand Withings, Netatmo reinvents universal concepts and traditional products to give them a new functional purpose in an interconnected environment.

Challenge

When Netatmo launched its first flagship product the Urban Weather Station, the company has taken the IoT sector by storm. But in the market where the boundaries of genuine innovation and gimmicky products have been heavily blurring, Netatmo needed to establish itself as a credible and viable business poised for growth and expansion, while delivering unparalleled excellence in design and innovation.

Solution

Taking over from an incumbent agency Zaboura hit the ground running with a product launch campaign that within weeks delivered world class publicity and instant fame. From broadcast to tier 1 broadsheets Netatmo’s products were hailed as game changing and the company quickly positioned as a serious player in connected technology. Most recently, Netatmo has been unveiled by Apple as its preferred partner in its HomeKit protocol. Zaboura continues to focus on delivering tier 1 media coverage, taking care of product PR, event management as well as corporate positioning.

Intro

Cooler Master is a computer hardware manufacturer from Taiwan. The company’s business encompasses a comprehensive lineup of thermal solutions for a full range of applications. Its products range from heat sinks and fans to component housing, chassis, PSU, coolers, cooling pads and ducting for computers, industrial machinery, telecommunications equipment, and many other devices. Cooler Master is also a cooling solution OEM vendor for many major brand names in the computer industry.

Challenge

Computer case specialists Cooler Master need to gain a foothold in the UK market, having lost ground to rival companies following two years of inactivity. The brand needed resurrecting for UK consumers brought in Zaboura having had the agency recommended by an industry e-tailer.

Solution

Zaboura’s first task was to reconnect with consumers so the agency initiated activities on the company's brand perception. The agency’s deep knowledge of the gaming enthusiasts' market informed PR strategy which focussed on elevating key product features that positively resonated with PC enthusiasts and PC gamers. These unique characteristics gradually helped to position the products in key media followed by carefully managed reviews campaign. The knock-on effect saw the company achieve number two position in the UK within one year.

Zaboura helped us re-establish our brand and its position in a competitive marketplace after having left the UK market for two years - Miodrag Relic, Business Development Manager, Cooler Master

Regardless of your career, one of the most important things you should be doing is establishing an effective life-business balance. There can be a fine line between success and failure, and it’s a tricky rope to walk. Building a business up takes hard work, determination and a thick skin. It’s easy to let it all get on top of you and lose sight of yourself, and it becomes all you can think about, but that will only be detrimental to your business and your personal life. The road to success is never an easy path unless you’re incredibly lucky or privileged, and you won’t get a pot of gold for nothing. But there are thousands of articles and books on how to succeed in business, and all areas of life, and it can be difficult to boil it down. So, we’ve outlined these 8 easy to remember rules to apply across your whole life spectrum that will help you shine and stand out from the rest:

* Get yourself a mentor & pay it forward – no successful person gets to where they are with a helping hand or few along the way. There’s no shame in it; who better to learn from than someone who has lived and experienced it all already? Mentors have travelled the road you want to, made and learned from the mistakes you will likely make, are better connected and will help you reach your goal faster than if you go it alone. Whether financial, health, professional or personal – support is essential and having a mentor you trust to help with the frustrations can turn venting into actually working to solve the problem. It will help with your confidence and show you how important it is to pass that wisdom onto the next eager young you once your goals are achieved.

* Add value – Wherever you go and whatever you do, you want to be adding value. In your professional life, offering increased value means making more money and in your personal life, more value translates to closer relationships and strong personal growth. How do you add value at work, and in your personal relationships? What do you bring to the table? Asking yourself this question makes you identify your strengths, values and goals and think again about what people around you want, so it’s one you should be asking yourself consistently.

* Go with your gut – Einstein called intuition the only truly valuable thing; Steve Jobs said that it is “more powerful than intellect” and much as we hate to cite the man, Donald Trump credits his multi-billion dollar empire to decisions based purely on intuition. There’s definitely something to it and as a business owner, and in life, you need to learn to make proper judgements and be able to trust and depend upon yourself. Self-doubt leads to you missing out on opportunities and forever planning stuff without making a start, and tapping into this gut intuition is a very useful business skill.

* Analyse yourself – We are all a work in progress, and mistakes just happen. You will make many of them, but if you don’t properly analyse them and learn from them, you’ll become stale and stagnant. You need to adjust your attitude and you will grow. Examine all your relationships, because your relationships with people are what make you successful in all areas of life. Don’t hate yourself for failing. You just found another way not to do it, after all. Pick yourself back up, examine what went wrong and why, and identify what you need and know for the next try.

* Stay open-minded & educated – History has taught us that closed-mindedness only holds us back. Change is constant and ramping up speed lately, and you don’t and won’t know everything so be open to new ways of thinking, creating and doing business, and make the effort to keep up. Staying open-minded and educated will give you increased confidence and a stronger sense of self.

* Be clear in your vision & have faith – Having read dozens of biographies on great people and also from our own personal observations and encounters, we’ve realized that those people who achieve greatness – professionally and personally – are people who have followed their passions and been true to themselves. And (without being stubborn or letting goals become outdated) you need to be consistent with it, and keep pushing yourself. Do you have a tendency to throw in the towel when it gets tough? When a problem arises, is it a problem or an opportunity? Do you lost sight of objectives under stress? Would people describe you as naturally optimist? How do you view failure? Addressing these now is essential so that they don’t hold you back in future.

* Stay healthy – in mind, body and soul. It’s hard to inspire others when you aren’t at your best yourself. It’s easy to get caught up in the busy day-to-day and forget about the damage we’re doing to our bodies (stress-relief wine or never really having a proper lunch, for example) but whatever figures or sales you’re raking in, it won’t last if you’re not taking care of yourself. That means eating, exercising and keeping an eye on each end of the candle. It also means remembering to have fun and staying positive, replacing negative self-talk with gratitude and acknowledgement of how far you’ve come. Most people beat themselves up internally like this, but start practicing complimenting yourself next time you want to self-criticize and don’t waste any more time or energy worrying or complaining. Fear is inevitable — it’s how you choose to respond that makes the difference. Your business will inevitably face crises and crossroads. Don’t let any of them stop you.

* Remember to share – Not only is it definitely true that a problem shared is one halved, but it’s also true that many minds of different interests/talents/diversities are better than one. Getting too close to the problem that you can’t see wood for trees is nothing to be embarrassed about and happens to the best of us. And there’s nothing better to get the creative juices flowing again than talking it though with someone who’s opinion you value, or even just someone you can use as a sounding board. Keep the right people around you whose opinions and advice you can trust; share ideas and accept help and criticism. Share blame, and be generous. Attitude matters and good team players are valued, and large complex projects always require people with diverse skills.