Renan Serrano Brain's

Renan Serrano Brain

GIVE BACK

As part of my responsability as designer my give back mission is to support young designers to understand what kind of things they will encounter in their journey as future designers and part of this mission evolves:

Since childhood, I learned the importance of fine details, of those who were only seen with a magnifying glass. Was with this mindset that started at 22y old to present creations and fashion shows in São Paulo, London, Milan and Tokyo. I started to walk a path of responsibility and felt my life starting to have value when collaborating with people, teaching and learning at the same time.

To translate new aesthetic standards, innovate new processes, build ecosystems, visit the past and create new dimensions of future is somehow inspiring, romantic and classic. Hence Leonardo da Vinci, a man ahead of its time. His projects, even though relatively different from one another, were complementary and served a greater purpose. In here you will come across some cases in which I bring to reality, partnerships I start and spin-offs I create to connect, unite and supply the needs of chains around me.

renan@renanserrano.com.br

Surface to Air

Christmas window store front made of black trendt paper boxes.

Thanks to Felipe Suzuki and Fernando Marar

Mlian Design Week

Releitura da Camiseta número 10 do futebol brasileiro

Timming: one week

Marko Brajovic

2011 - Concept t-shirt for the architect Marko Brajovic wear at his talks worldwide about sustainability.

SUSTENTA-BLABLA-ABILIDADE (ING. SUSTENTA-BLABLA-HABILITY) = is the hability of some persons and companies that use the word of Sustainability only for commercial or political purposes. (Greenwashing)

This Tshirt project is a collaboration between Atelier Marko Brajovic and Trendt, Fernando Marar from Estudio Moio that developed the lettering and the prints, Pasta & Mix printing company and with the final realization of Trendt. Super thanks to Mônica Ventura que that started the contact and linked our reference of modeling and aesthetics.

Timming: 2 months

Absolut Transformers of Today

Renan Serrano is considered the backbone of fashion creation in Brazil, i developed a visual installation with parametric counterform print at Absolut Concept House with Knitnano Trendt's fabric.

Also a lecture of one day workshop at the same place about my creative process

Timming: 2 months

New Balance

NB, Powerade and Shopping JK Iguatemi made the "12Hours", an indoor and high tech version of the street runs. Like the name, it's 12 hours of a relay race at the JK rooftop, in São Paulo. The proposal is to bring together sport, music, entertainment and friendship in a fun and healthy night at one of the most trendy places at the city.

This was my first tech t-shirt and it main focus was to apply sweat block capsules into the printed words "Victory" and "Company".

Renan Serrano thoughts, memories, process and projects, here is a small part of my life and my chaotic brain

Behavioral Studying; analyze anthropologically; through my process I modeling clothes and fabrics that have never been developed; criticize fashion through strict criteria. I Encountered this method a way to express the desires of the world and move it forward;

Product developed in celebration of the 20 years of Gisele Bundchen career.

AMO MODA AMO BRASIL

Renan Serrano, Creative Director of the Trendt, has been asked to create a series of shirts for the “Amo Moda, Amo Brasil” project.

“It was very gratifying to take part in the project, since it shows that the market is open to new designers,” says Serrano. Trendt was in charge of developing patterning, cutting, sewing and packaging the shirts. “We sewed three hundred shirts in three days, it was amazing!” says Renan.

Timming: 1 month

On behalf of Trendt brand, our participation in the charity project Make Kids Happy. We donate to Luisa Via Roma the official World Cup Adidas® soccer ball customized by the brand, to be exhibited and auctioned on eBay, with funds donated to Fundação Gol de Letra in Brazil.

EBAY

Trendt understand that the football is staked in the tribal culture of the brazilian human being, since its roots the best players are who those have the ball like an extension of his own body. Based on the philosophy of embodied mind thesis, the embodied cognition is merged with the extended mindconcepts, when the work and the innovative way of thinking behind Trendt, corroborate through his 'working' (work always in process)

"Marina said that the most beautiful thing we do is not doing the work for the public. The public and their energy are key, but you're not doing it for them. You’re doing it because you need to. Because it is vital. Nowadays we are living a moment of art where it’s clearly noticeable who is making art because of vital issues and who is doing it for other reasons"(Paula Garcia)