The first and best brand protection comes from choosing wisely your new trademark wisely in the first place, with the help of a trademark clearance analysis. Before launching and building a new brand, it is very important to investigate whether the name, tagline, or...

Your actions over time build your brand. But it is crowded out there. Many brands over time will come into contact with others using similar names and logos, and who will win? Most often, the company that has taken the step of registering their trademark rights...

As part of its ongoing effort to tamp down intellectual property infringement overseas, Apple applied a few weeks ago for trademark protection for the visual appearance of its iPad, including the colors silver and black. The important thing to notice here is that the...