Any good books/videos you recommend on storytelling?

I think storytelling is an underrated skill and I'd love to get better at it so I need your help! I know some people will say "just have a beginning, middle, end, and fast" but I don't think it's as simple as that. Sometimes people can tell short stories that suck and sometimes we find ourselves listening to people talk forever yet we're still extremely interested in the story...

....right?

So I have a lot of great stories (I think so at least) but I have trouble weaving them together to make them INTERESTING, sometimes I'll be telling a story and the people either lose interest or the punch line just...sort of.....dies.

Now I know some of you might be saying "well maybe the stories just suck", well you might be right, but the main reason I don't think that's the case is because whenever some people tell the same exact story (because we experienced it together) the reactions are completely different, so I'm 100% certain it's technique.

Re: Any good books/videos you recommend on storytelling?

I think what you need are tutorials, seminars or books on public speaking in general and not really on storytelling, as it's very particular. Plus, if the stories are already great, what you really need to master is confidence in the story (or your knowledge of it) as well as the ability to express yourself well (eloquence?) verbally.

It's the same principle behind telling jokes. Some people, because they're already funny, don't even need to remember the joke nor deliver it per word. They just have to deliver it well. While some people, because they aren't funny or lack timing or are too desperate about being funny, they may know the joke by heart and still not get the expected response.