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The Four Flows of Business Growth

Think you’re ready to grow your business?

The truth is that growing your business doesn’t need to be as complicated as you might think. Answer the four following simple questions to quickly determine if you have all the right pieces in all the right places to move your business forward. Once you finish this short assessment, go ahead and dive into the free content located below and get the Four Flows Playbook.

The FOUR FLOWS are simple to understand.

But, before we get into the details of each, take a moment to see why these four simple concepts are so underutilized my so many, and understood by so few.

Too many business owners focus on money in the bank as the only indicator of how healthy their company is. While this normally will give you a good idea of the viability of your business, it is not the most reliable to determine the health of your business.

Since you’re a business owner, you probably think about money a LOT. You think about how to spend it wisely, how to save for a rainy day, where the next check will come from, and if you’ll have enough to pay yourself and keep the lights on. You think of your money as an investment.

This is a good first step…But…

…this is only the first step. You need to think of ALL FOUR FLOWS as investments. As soon as you do, you will start to see your business, your customers, your employees, and – most importantly – YOUR relationship to your business in a MUCH different way.

“Cash is king!” and“He who has the gold makes the rules.”

…and other similar sayings are part of why so many business owners underutilize the FOUR FLOWS.

Once you understand them and see how simple they are to understand and master, you will see why so many people think they understand them, but fail to grasp or harness their power.

So let’s dive into some introductions to the FOUR FLOWS.

#1 is CASH FLOW

Cash flow is the flow of liquid, spendable cash or cash-equivalent that is left over after it flows into your business account, and out to the people you pay (i.e. payments on loans, credit extensions, suppliers, employees, etc.).

Cash flow is what keeps your business viable.

Hands down, it is the ONLY flow that can keep a poorly-run business afloat. But by itself that is all it can do. A poorly run business with TONS of cash, is still a poorly run business that can only rely on luck to outlast competitors.

#2 is TIME FLOW

Time flow is the flow of time available to do the work, and the time required to complete the work. Like cash flow, if you have more time than is required you have a surplus of time. If you want to “save” that time, like you would money in a bank, you can do just that.

But, just like when money is in a bank, saving your time doesn’t earn much interest. You need to invest your time maybe even more wisely than you would your money. You can always make more money, but you can’t make any more time.

#3 is WORK FLOW

You can guess by now what work flow is, but indulge me. Work flow is the difference between how much work you expend to get the work you work on every day. This is the flow that tells you whether the work you get is the worth the work it takes to get it. This is more than just the time you spend to get the work.

When you work you expend your time, talent, efforts, mental capacity, sacrifice other work, and so much more. This is where you pour your heart and soul into your business, but if the work you sacrifice to gain the work that pays isn’t worth it, then it eats away at you.

#4 is BUSINESS FLOW

Business flow is a little different than the previous three flows. Business flow is how well your business follows your plan, assuming you have a plan.

This one is simple – do you know how you want your business to operate and can you follow a plan.

While no business plan is perfect, NO business plan is leaving your business up to chance. With a plan you can learn how to improve your business. Without a plan you are taking shots in the dark every day you come into work.

The four flows work powerfully together, and while most businesses get by with just being good at one or two of these, if you really want to excel with your business – and let’s face it; you didn’t start your business to be overwhelmed with mediocrity – then you need to have a good grasp of all four flows.

But it can be daunting, and that’s why we’re here. We’re going to GIVE YOU our Four Flows Playbook to help you ramp up your business and get ready for all the growth you can handle.

Is it the silver bullet? No. But, it might be the four-punch combination you and your business need to beat out the competition and really accelerate growth for your business.

And it’s yours for free because we’ve been where you are. We know how hard you work and we want to help you make the leap to the next level.