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Acquisition Marketing Manager

Our client is a highly reputable, and established market leader and their brilliant products and services are amongst the most innovative drivers in changing the way businesses operate. Our client is in a digital focused growth phase, pushing the boundaries and driving innovation is core to their strategy. This expanding Product Marketing digital team is being spearheaded by an inspirational, prominent, Head of Product Marketing & Acquisition.The purpose of this newly created Acquisition Marketing Manager role is to build a sophisticated multi-touch and multi channel nurture programs to drive online adoption. With a core focus on developing an integrated marketing plan that delivers revenue generating marketing programs through main channels including digital, email, DM, mobile, social media and partner channels.

Key Objectives:Be part of the vendor marketing automation program selection panel Utilising your business acumen translate overall commercial objectives in to effective,targeted direct marketing strategies across, acquisition, upsell & winback streamsOptimise nurture journeys and develop marketing campaigns that meet division and unit sales targetsPartner with marketing leads on demand generation practices, including lead scoring models, lead lifecycle and lead handover processesMentor and lead two direct reports