Building effective landing pages isn't just about great design. It's also about data and analysis. If you want to learn how to monitor your landing pages' performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.

This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.

We've taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you'll see that this powerful technology is everything it's cracked up to be.

Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn't you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts.

This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.

The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.

Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers.

Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales...

Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on.

Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can...

Looking through each month we have compiled a list of holidays that we think every marketer should remember. Our selection of important dates to remember is a great way to start planning your campaigns ahead of time.

Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014.

To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules.

Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products.

Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing.

Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list.

When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder.

Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.

Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.

The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them...

In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.

For many years email marketing has been amongst the most effective marketing channels that help businesses grow by driving more sales and fostering relationships with their potential and existing clients...

Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter...

To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.