Felix Kjellberg has launched Netglow, a new channel on the streaming site Twitch.

Netglow was first announced in a video called YOUTUBEISOVERPARTY, following the ongoing controversy which has seen multiple organisations pull advertising from YouTube over concerns about the monetisation of hateful or discriminatory content. Felix referred to the problem as “massively overblown”.

He went on to explain that he had wanted to begin his Twitch show before the controversy began, so he instructed the audience to not “read this the wrong way”.