Speakers and Programme

9.30 Ben Hammersley - setting the scene with a brief history of blogging from 1700 to some point in the near future.

10.00 Simon Phipps - Welcome to the Participation Age - Unleash your staff to join the conversation with the What, Why and How of setting up blogs.sun.com - Making a community of 30,000 employees.

10.25 Table talk.2

10.40 Tom Coates (BBC Radio and Music Interactive) - Social software, an overview

11.00 Johnnie Moore - Chaos.. or engagement. John Lennon said life is what happens while you’re making other plans. So let’s explore what happens when we leave the script behind... will it lead to chaos or engagement? This is a certified, powerpoint-free session. Dress acausal.

11.20 Table talk.3

11.35 Lee Bryant - Negotiating language and meaning with social tagging. On-line social communication specialist with a focus on knowledge development

4.10 Max Niederhofer - “Blogging and The Ludicity of Online Communities”, relating some of the more ludic aspects within a blogging community such as 20six (which now has over 300,000 European bloggers!). User “play”, as in non-formalized gaming, is a key aspect of what makes communities successful (see Flickr's history with GNE). Essentially, I’ll explain what makes blogging “fun”

4.30 Colin Donald - The new media landscape in a world where everyone can be a media producer/distributor