Advisor : Richard E. Last

Chairman of the Board of Directors,
Shop.org

Richard E. Last is currently lecturing at the University of North Texas where he leads their new Digital Retail major, a unique program among U.S. Universities. Mr. Last has over 20 years of experience in Digital Retailing. Under Mr. Last’s leadership, JCPenney began selling merchandise via the Web in October 1994, the first Department Store online, and by 2005, the first $1Billion Apparel and Home website.

Prior to jcp.com, Mr. Last led various electronic retailing efforts for JCPenney including online services and interactive TV. He also led JCPenney’s international expansion of its catalog business in the 90’s in the UK, Japan, Mexico, and Chile. Since 2007, Mr. Last has served as Chairman of the Board of Directors of Shop.org, the world’s leading membership community for digital retail. He also serves on the Board of Governors of the University Of North Texas School Of Merchandising and the Board of Directors of the National Retail Federation Foundation. Mr. Last serves on the Advisory Board of TagMan and the Advisory Board of The Abundant Closet LLC.

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Attendee Praise

“Really excellent... I have already mentioned this to my colleagues and we are actively engaging with the ideas presented. Well done.”