2019 GOLD

Script

2019 GOLD

Investing is simple

While interest rates are declining, people are taking their savings elsewhere in search of new ways to grow their savings. But investments seem too complicated and inaccessible.
We have changed this perception.
This is Tinkoff's first offline promotional campaign for Tinkoff Investments: a massive TV campaign coupled with ads on the radio, in print, and an overhaul of online communications support.
Our effective strategy helped us open a record number accounts on the Moscow Exchange (per month) and become the top broker in terms of the number of new accounts for the year despite only entering the market in May.