How To Design A Logo? 7 Most Recommended Sites To Get Your Logo

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A company needs identification and a way to connect and
communicate with the people. The logo is a property that is responsible for
building a lasting impression for the company because the logo goes on the
website, newspaper ads, registers, social media accounts, business cards,
pamphlets, etc.

Through a logo, the customer perceives a brand in a particular
way. Your logo must be unique yet attractive enough to stand out of the crowd
and create a solid first impression to the users.

So, here’s a guide that you can follow to develop a logo for
your brand.

How to Design A Logo?

Decide Your Consumer Base

Every business has a different targeted audience. Like a
company which sells sneakers and shoes to millennials would have a diverse
customer segment compared to a company that sells child care products has.

So, your logo must match with the emotions of your targeted
customers. If you can tap into the feelings of your users, they would immediately
connect with your brand.

Let Your Imagination Flow

You need to sit with a pen and paper and draw a rough picture
of how you wish your logo to look like. This seems like a basic step but has a
profound impact on the finding and inspiration about the design of your logo.

Brainstorm with the team members of your company and let them
be proactively involved in getting the ideas of the logo.

Think like the end user and understand how they would think if
they would see your business logo. What would their expectations and what were
their feelings be if they are coming to buy your products and services?

For example, if you are running a hotel or restaurant channel,
your consumers would be hungry. So use colours and fonts that incite emotions
and grabs attention instantly.

If you are selling baby products, your consumers would be
recent parents whose child would have just been born, and they are looking for
a reliable brand where they can buy stuff. Here, you can use typeface to assure
customers and build trust.

Also, check what competitors doing for their brands and what it
signifies are. This way, you can research an ideal design for your brand and
align with the expectations of your customers.

Take Care About the colour

The colour of your logo sets the mood. The colour palette and
shade that you are using would make a significant difference in what type of
message you are sending.

For example, if you are using brown colour in your logo, it
would show strength and reliability. While the yellow colour in the logo
showcases warmth and energy, and orange shows focus and determination.

Observe how your emotions get triggered whenever you see a
company’s logo when you are in traffic, on a television ad, read a newspaper
ad, etc.

Be Cautious About Fonts

The fonts shape the personality of your brand’s logo. Just like
the colour, the font family is crucial in building a strong rapport and
memorable first impression of your brand.

For example, if you are making a logo of a gym, then use bold
and capital letters to showcase dominance and strength. Similarly, if your
selling childcare products or toys, you would maybe use a handwritten font
style that appeals to children and showcases the mood.

Keep it Simple

Always remember that a simple logo goes a long way. For
example, logos of companies like Amazon, Nike, Apple, Microsoft, Adidas, and
CocaCola, have given them a solid brand image. These companies’ logos are
unique selling points for them.

So, you can also try minimalism, which is a great way to make
your logo look attractive yet simple.

Involve As Many People As You Can

When you are brainstorming, you would need a lot of ideas and
different perspectives to generate dynamic options. Especially in designs, the
more options you get, the better your final design would be.

So, avoid brainstorming one your own if you are finding design
ideas for your logo. Get in touch with the people around you and ask for
suggestions.

You can go to your team or family members to begin the process.
Let people share their opinions and request them to suggest improvisations
about the design. The more people you involve for suggestions, the more
enhanced and productive your procedure would be.

Because more people would result in more unique approaches and
suggestions, so, if you have multiple alternatives to choose from, you can make
the best decision.

Use Online Tools and Resources

Designing is a form of art and require a unique angle of
looking at things.

If you are planning to learn Photoshop, CorelDraw or
Illustrator to only for designing your logo, I’d recommend saving that time by
outsourcing the others to an experienced designer.

Let experts handle what they are best at, and you must focus on
other areas of your organisation.

If you have a friend who is a graphic designer and can design a
logo for your company, that would be great. Moreover, to solve “how to design a
logo”, you can also hire a Freelancer and get things done.

The more lucrative option is to go for online tools and
websites which provide an online interface to edit your design and create a
unique layout for your logo.

These interfaces sometimes also charge a nominal fee to create
and edit your logo design.

These websites will provide a vast library of creative shapes
and elements which would give your logo that appeals to attract more eyes.

Furthermore, these websites will also let you download your
logo in different formats like PNG, JPEG, SVG, etc.

To help you get the best design, we have made a detailed list
of 7 most recommended sites to get your logo.

Previously known as LogoJoy, Looka is your one-stop solution
for all your logo making needs. More than 5 million entrepreneurs trust Looka,
Looka has more than 4,000 reviews and rated 9 out of 10 on Trustpilot.

The website has an effective AI algorithm that starts running
as soon as you choose a few variables before diving deep into editing stuff.

The website will give you a few options to choose from and ask
which logo do you like. Then, you will have to enter your company name.

The website has a vast archive of different shapes and images
which you can add in your logo. Moreover, you can seamlessly edit and try
different colours and font styles to see what goes best for your brand.

You would have to pay a nominal fee only when you are happy and
want to download the design.

If you are talking about how to design a logo, You cannot
ignore the multipurpose graphic designing tool known as Canva, which is one of
the most interactive websites which lets you brainstorm, design and deploy logo
in no time.

Not everything that you use in Canva is paid. There are more
than 100 templates and layouts which are free to use for logos, social media
banners, flyers, etc. You can edit the templates’ layout and customise the
content as per your wish.

While designing a logo, Canva will let you know which shapes
and elements are chargeable and which are free.

You need to pay for only paid elements instead of paying for
everything that you use.

If you have added only free elements, you can download your
files for free. However, you might have to upgrade your Canva account to
download the files in special formats.

LogoGenie is one of the most uncomplicated logo making websites
out there. They have more than 1,000 layouts that you can choose as a base
design.

A non-technical person can comfortably edit designs and
download the logo. All you have to do is pick a layout and edit shapes, fonts,
and colours as per your choice to create a dynamic logo for your business.

You have to pay an amount to use the features of the website.
For $9.90, you get the Standard Logo Pack that lets you create, then download
logo files in different formats.

If you wish to get the logo in social media formats, black and
white format or get the liberty to edit unlimited times, you have to pay extra
fee for that.

For $120 you can also copyright from the website for your
design and your layout would be deleted from the LogoGenie’s website.

Hatchful is a logo maker powered by Shopify, which is one of
the leading content management systems for eCommerce websites.

The user interface of the tool is extremely user-friendly and
intuitive for anyone to create a visually appealing logo for their brands.

Click on Get Started
and then the tool would ask you to choose the type of your brand and products
that you are aspiring to showcase through a logo.

After choosing the visual style, you need to provide the
business name and slogan (optional). Then, choose the place where you would use
the logo; like website, flyers, business cards, large surface, physical stores,
and so on.

Now, you would have a grid view of different design options.
Click on the option that you liked to get the editor where you can add
different shapes, font style, colour, etc.

Conclusion

Logo designing is a responsible yet fun job if you have got
your hands on the right resources and tools to create a stunning logo for your
brand.

Do share your feedback or experience in the comments about the
websites shared in this article. You can also share another website that you
have used to get a logo for your brand.

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About Siddharth Rajsekar

Hi, I'm Sidz. I'm a college drop-out and a "musician turned digital geek". As a sought-after digital strategist, I've worked on projects with people like Robert Kiyosaki, Tony Robbins, Harv Eker, Brian Tracy & Jack Canfield. I've trained over 50,000 businesses across four countries and encashed over $250,000 thru content marketing. I'm a husband of a loving wife, father of 2 boys, and I have my roots grounded in spirituality. I'm on a mission to help 100,000 people live the internet lifestyle.

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Comments

Wow.. so many websites for logo creation..
I made my own logo for my shop 2 years back n i have made a logo recently for a manufacturer..
All by my self..
The sites you mentioned will serve me as a resource center..
Being a graphic designer its good to know as much as possible..
Thank u so much for sharing this valuable information