Datamonitor Group to Integrate its Three Technology Businesses under Ovum Brand

Datamonitor Group announced the integration of its three technology businesses (Butler Group, Datamonitor Technology and Ovum) under the Ovum brand – beginning 1 September 2009. On that date Ovum is also launching two new research services, based on its leading-edge Knowledge Center platform – Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center. The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including Consumer markets & Retail, Energy & Utilities, Financial Services, Automotive & Logistics and Healthcare & Pharmaceuticals, remain unchanged.

“The two new Knowledge Centers will be at the centre of a new generation of Ovum research. It will be more influential than ever and offer unparalleled insight into the business value of technology. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centers, the ICT industry capabilities of the Datamonitor Group are tremendous,” said Mark Meek, CEO, Datamonitor Group.

Ovum’s Enterprise IT Knowledge Center delivers …

Datamonitor Group announced the integration of its three technology businesses (Butler Group, Datamonitor Technology and Ovum) under the Ovum brand – beginning 1 September 2009. On that date Ovum is also launching two new research services, based on its leading-edge Knowledge Center platform – Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center. The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including Consumer markets & Retail, Energy & Utilities, Financial Services, Automotive & Logistics and Healthcare & Pharmaceuticals, remain unchanged.

“The two new Knowledge Centers will be at the centre of a new generation of Ovum research. It will be more influential than ever and offer unparalleled insight into the business value of technology. When combined with the Ovum Telecoms and the Orbys Black Book of Sourcing Knowledge Centers, the ICT industry capabilities of the Datamonitor Group are tremendous,” said Mark Meek, CEO, Datamonitor Group.

Ovum’s Enterprise IT Knowledge Center delivers research to support enterprises, as they aim to create, select and manage the technology portfolio that delivers improved business value. It brings together the existing strengths of Ovum and Butler Group’s research, and leverages the business research of the wider Datamonitor Group. As such, enterprise ICT functions will be able to gain a much greater and broader understanding of the business needs their ICT solutions must address.

Ovum’s Technology and Industries Knowledge Center provides research which helps ICT suppliers identify and address new market opportunities, to solve the real business problems of their clients. It leverages the research strengths of the Datamonitor Technology and Ovum analyst teams.

“For years the analyst industry has been fixated with technology, and has paid little attention to the needs of the businesses. Instead it has focused on technology minutiae. We’re aiming to change that model”, said David Mitchell, Senior Vice President of IT Research at Ovum. “We’ve developed an approach that we’re calling Collaborative Intelligence. It allows us to harness the insight of 350+ business analysts in Datamonitor and combine this with 150+ ICT analysts to produce research that really tackles the problem of the business value of IT.”

From 1 September, existing clients of Butler Group, Datamonitor Technology, and Ovum will access these new and expanded services, giving them a wider portfolio of research and analyst support. In addition, clients of either Knowledge Center have the ability to access a much wider group of skilled and experienced analysts than ever before, with a community of 500 analysts globally now being part of the Ovum team. Clients will also be able to take advantage of the extensive programme of events which Ovum will offer, designed for Ovum’s huge base of enterprise technology customers.

With the entire range of technology services under the Ovum brand, Ovum is also increasing its focus on customer service and support. Customers in the ICT vendor community will have streamlined and more efficient ways to ensure that they can brief Ovum, when they are bringing new products or services to market. Enterprise customers will have improved analyst access, ensuring they can tap into the much wider expertise and resource base that Ovum now offers.