Popforward: Rachel Zeffira

You might have known Rachel Zeffira as one half of Cat’s Eyes, the unjustly underrated ’60s-pop side project of Faris Badwan of The Horrors fame. Now the classically-trained Canadian multi-instrumentalist/singer is ready to venture on her own solo debut “The Deserters”, out this March in North America on Paper Bag Records. First single “Here On In” is ethereal dream-pop lushly crafted, with a certain Gallic cool that recalls Air or Charlotte Gainsbourg. Her airy, bewitching vocals float weightlessly above a bed of strings, synths and spectral harmonies. It’s beautifully arranged nocturnal music for fans of shoegaze and retro-minded indie pop. Therefore, it makes total sense that she chose to cover My Bloody Valentine’s “To Here Knows When” for the flip side. Check out both tracks below, and keep a close watch for more to come. The owls are not what they seem.