The Google TV family is growing. Or so said people 'familiar with the matter when they told BusinessWeek that VIZIO and Toshiba will unveil new Google TV products at CES next year in January and will be joining Logitech, Sony and Samsung in supporting the Google TV platform, despite poor reviews in the NYTs and WSJ.

The two companies will unveil products at the annual Consumer Electronics Show in Las Vegas in January, the people said, declining to be identified because the companies haven’t made their plans public. Samsung Electronics Co. is considering making Google TV devices as well, the company said.

The support would give a boost to Google after the company clashed with TV networks over allowing their online content on the system. Google is counting on the product to parlay its dominance in online search advertising into a foothold in broadcast ads. Until now, the software has been used only in televisions and Blu-ray players from Sony Corp. and in a set-top box from Logitech International SA, all using Intel Corp. chips.

“We are very happy with the launch of Google TV with our initial partners Sony, Logitech and Intel,” Google said yesterday in an e-mailed statement, without naming any new participants. “Our long-term goal is to collaborate with a broad community of consumer electronics manufacturers to help drive the next generation, TV-watching experience.”