At the helm of bespoke leather atelier Lost Art, JordanBetten transforms animal hide into meticulously embellished garments – or more accurately, wearable works of art — for a star-studded clientele including Lenny Kravitz and Erin Wasson.

To no one’s surprise, Betten’s eclectic aesthetic lends itself as much to architecture as it does to the canvas. For an artist not usually associated with New York’s street art scene, JordanBetten’s murals have a strong presence around Chelsea. His signature black and white paintings are linear and energetic — mimicking the lyrical styles of graffiti. The same artist behind the Highline Zoo —a rooftop installation of zoo animals cleverly visible to visitors on the elevated park— Betten continues to explore alternative ways of displaying his work within the public realm. Taking advantage of the art community just at his doorstep, he allows neighborhood visitors to encounter his work without ever having to step foot within a gallery.

Jordan Betten, StreetArt, W29th Street NYC

Jordan Betten, Highline Zoo

In 2005, he launched Betten Art, which was created to foster and promote his use of other artistic mediums.

Jordan Betten, COlumns

Betten's work has been featured in major magazines including W, Vogue, Elle, and Rolling Stone, and his art has been exhibited in leading museums including the Metropolitan Museum of Art, New York, NY; the Victoria and Albert Museum, London, England; and the Museum of the City of New York.