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Domination and SubmissionRubber/Latex - This fetish relates to those that gain sexual enjoyment by wearing or having their partner wear rubber, latex or leather material. They refer to themselves as “rubberists”. Spanking - Why do people like being spanked? It has more to do with just the feeling of pain one feels. The area of the buttocks that meets the back of the thigh is considered an erogenous zone and if contact is made with the right amount of pressure and Role-play - Sexual role-play involves two or more individuals acting out different roles in a sexual scenario. It can be any type of sexual fantasy. Foor fetish - Foot fetishism is surprisingly common. It is the most common fetish of the non-genital body parts and non-sexual objects. Sigmund Freud offered the explanation that people develop this fetish due to the fact that the human foot resembles a pAdult babies - Adult babies are those individuals that enjoy being a baby again. They may enjoy regressing partially or completely, participating in the act of wearing diapers, being fed by an adult, sucking on a baby bottle or pacifier, dressing up in baWater sports - Part of what is termed “Water Sports” in the sexual arena is Urolagnia, a more common fetish than you might think. Urolagnia is the act of being aroused by urine, whether it is the feel or smell of it. It may involve the consummation orCross-dressing - Individuals that cross-dress wear clothing and accessories of the “opposite sex.” Cross-dressing is more common than you might think, predominantly affecting heterosexual and gay men.Swingers / Group sex - Swinging refers to the act of a committed, usually married couple indulging in sex with another couple or individual with the full consent of both partners.Voyeurism and Exhibitionism - One out of three individuals enjoys watching sex or exposing themselves in public.

Straight males were more likely to lust over two women, while gender didn’t matter as much for female participants.

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2. Rough power sex

Fifty Shades fever is showing no signs of slowing down.

While some enjoy the thought of being dominated, others prefer to take control.

Some of the common BDSM-inspired acts include spanking, biting and dripping hot wax.

3. Adventure and variety

Bonking in bed may be practical, but it’s not always the most exciting.

Research showed that many found public sex locations a turn on.

They confessed that romping at work, in lifts or at parks, as thrilling prospects.

4. Partner sharing

Surprisingly, cheating wasn’t listed as one of the biggest kinks.

Instead, fantasists daydream about swapping or sharing partners.

The study found that 79 per cent of men longed for an open relationship, with this figure falling to 62 per cent for women.

5. Emotional

Contrary to popular belief, fantasies don’t have to be outrageous.

In fact, 70% of participants crave loving sex that leaves them feeling fulfilled and desired.

More than half of the study group said they have naughty thoughts about their partner on a regular basis.

6. Gender flexibility

Research showed that women are more fluid about their sexualities.

Around 59% of ladies said that they’d fantasised about same-sex fun.

Men were a lot less open-minded, with only 26% imagining what it would be like to bonk a bloke.

Liquidophilia is the arousal contingent upon the submersion of one’s genitals in liquidForniphilia is the sexual attraction in which a human is used, or incorporated Into, a piece of furnitureMechanophilia or mechaphilia is the sexual attraction to cars or other machinesDendrophilia is the sexual interest in treesPlushophilia is the sexual pleasure in teddy bearsFormicophilia is the sexual interest in being crawled upon or bitten by small insectsSalirophilia is the fetish involving the soiling or dirtying of one’s desireEderacinisim is the sexual pleasure derived from, the thought of, tearing out sexual organs by the rootsSacofricosis is the sexual attraction to public masturbationSquashing fetish causes sexual arousal when someone crushes people, objects, food, and sometimes small animals

The researcher hopes the findings will encourage more to be open about their sexual preferences.

He told The Sunday Times’ Style magazine: “You can learn fetishes for almost anything you can think of.

“Most are learnt through basic psychological reinforcement and conditioning.

“Feeling abnormal or weird is one of the biggest things that holds people back and creates anxiety that is very disruptive to our sex lives.

“I want to make it easier for people to have these conversations.”

Dr Lehmiller’s book, Tell Me What You Want, is available to buy on July 12.