A Fresh, Exciting Beginning for ReachNow

Feb. 22, 2019

Today is an exciting day for ReachNow! Today, we can officially share news that we are part of a new joint venture from the BMW Group and Daimler AG. Together, Daimler and BMW are investing more than $1 billion to build a global mobility powerhouse that combines 14 businesses under new brands that focus on a different piece of the mobility ecosystem: PARK NOW (parking), CHARGE NOW (charging), SHARE NOW (car sharing), FREE NOW (taxis and ride-hailing) and REACH NOW (multi-modal experiences).

As REACH NOW, our existing ReachNow team will join forces withmoovel, a global Mobility-as-a-Service pioneer that powers mobility transactions every 1.1 seconds for millions of people around the world. Together as REACH NOW, we will build a global Mobility-as-a-Service (MaaS) platform that will get people from A-to-B with an ecosystem of services - ranging from car sharing and ride-hailing to public transit.

Check out our other blog post about today’s news to read more about the announcement in Berlin today about the overall focus for the joint venture.

But, let’s get to the real news: what does this mean for you as a ReachNow Member?

Absolutely nothing about how you use ReachNow today is changing.

You can still Drive yourself, request a Ride or get out of town as you have been. Our offerings remain the same today, but with combined forces we will be able to change tomorrow’s urban mobility with a seamless platform of connected services. You’ll see some small changes - like our new logo (above!) - in the meantime but rest assured, we’ll keep you updated as we have more to share on what we’re building.

Here’s a quick list of questions that shed more light on what we know today:

What is the new joint venture?The joint venture brings the BMW Group and Daimler AG mobility services together to define the future of urban mobility spanning car sharing, ride-hailing, parking, charging and multi-modal experiences.

What is happening to ReachNow?ReachNow is becoming REACH NOW. Together with moovel, a global Mobility-as-a-Service pioneer, we will develop a global Mobility-as-a-Service (MaaS) platform that will get you to the people and places you love using many modes of transportation. In the coming months, we will be able to share more specifically how we will be evolving and growing our services. Until then, for our Members in Seattle and Portland, it’s business as usual. Nothing will change about the way you use ReachNow today - so get out there are explore!

Will I be able to continue to use ReachNow for car sharing? If so, for how long?You can continue to use ReachNow as you always have.

As a current ReachNow member, am I automatically signed up for the other joint venture services?Not at this time. As a ReachNow Member, you can access our cars and services the same as you have in the past. Our vision for the future is to make it easy for you to use all of the services in the joint venture, but it will take some time to bring them all together. Stay tuned!

Are you merging with car2go?Nope! We are teaming up with moovel to become REACH NOW, the multi-modal platform within the new joint venture from the BMW Group and Daimler. As a ReachNow Member, you can access our cars and services the same as you have in the past. Our vision for the future is to make it easy for you to use all of the services under this joint venture, but it will take some time to bring them all together. Stay tuned!

The BMW Group and Daimler AG have joined forces to build a new way for people to move around their city. From car sharing and ride hailing to public transit, parking and EV charging, BMW Group and Daimler AG will put a personalized network of services at your fingertips. Discover the future of urban mobility.