Twitter to Launch Verified Accounts to Help Prevent Impersonation

When public figures and celebrities have people pretending to be them, the self-important get all bent out of shape. Twitter has been ripe for impersonations, despite the ban of such accounts via the Twitter Terms of Service. While Twitter is aggressive in suspending fake accounts, I would argue most people are able to spot these fakes a mile away. That doesn’t prevent the impersonated from getting their egos bruised.

For these celebrities and also for the rare down-to-earth ones, Twitter is launching Verified Accounts. It will begin as an experimental offering this summer. The experiment will begin with individuals, though Twitter sees potential in extending verification to businesses in the future.

You’ll know if an account is official by a notification on the user’s page. Twitter also suggested checking out the official website of the public figure you’re interested in to see if they link to their Twitter account.

In the meantime, continue using that brain of yours to spot the fakes. Usually, they’re as obvious as the Prado street vendors in New York City.

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