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Most Tuesdays are ordinary. November 6, 2018 was not an ordinary Tuesday — it was midterm election day.

Many landing pages we come across are standard — they persuade visitors to redeem traditional offers like downloading an ebook or registering for a free webinar.

There are some landing pages, however, created to fulfill a higher purpose. They inspire people into performing actions that could significantly change the course of future events.

Political landing pages — or election landing pages to be exact.

What are election landing pages?

Election landing pages are standalone pages created to get users to perform an action regarding an upcoming election campaign or politics in general. These actions can range from submitting donations, volunteering, applying for a job, and getting rally tickets to join political forums.

During the 2016 presidential election, both Hillary Clinton and Donald Trump launched elaborate political marketing campaigns using dedicated pages to collect donations and sway voters in their favor. Furthermore, we’ve discussed how Clinton and Trump used landing pages during the presidential election. Today, we review how election landing pages are being used in the midterms.

Election landing pages can bring a lift to a variety of campaigns, including political marketing campaigns. Whether you’re creating a page to encourage donations or are educating visitors on important issues, your landing page should be dedicated to a specific objective.

The above examples provide a small sample how to design an optimized election landing page. To see a variety of landing page examples with full critiques and what should be A/B tested, download the guide below.

The Top 15 Landing Page Styles

What did each example do well and what could be A/B tested?

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