Italian coachbuilder launches into the 21st century

Pininfarina teases PF0 electric hypercar

Italian coachbuilder launches into the 21st century

Pininfarina teases PF0 electric hypercar

12 Jul 2018Alex Rae

In the same week that Bugatti announced its $8 million hypercar, the world’s newest auto venture has revealed its own rival.

Pininfarina might have historic roots in Italy as a contract design house that has shaped some of the most beautiful machines for brands like Ferrari, Alfa Romeo, Fiat and even Volvo but the coachbuilder has spun of a new fully-electric and exotic car making arm based in Munich, Germany. Owned by Indian auto giant Mahindra, Pininfarina says it will be able to sustainably develop and produce a range of electric super and ultra-luxury cars based on the parent brand’s Formula E racing technology.

Heading the new venture is a small crack team poached from brands such as McLaren, Bugatti, Jaguar Land Rover and Volvo.

Newly appointed CEO Michael Perschke says the start-up will offer an exotic range of cars unlike anything currently available.

“Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world," he said.

"Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”

Its first car will be the upcoming PF0, an ultra-luxe, ultra-rare hypercar running on a fully-electric drivetrain to rival the Bugatti Divo that itself will produce near 1100kW and 1600Nm from a ‘conventional’ quad-turbo W16 engine petrol motor.