March-April 2017 | MAKING HER MARK

Mary Beth French is enjoying a time of high demand for her services. The owner of Eastern Shore Permanent Makeup in Ocean View attributes her high client volume to her knowledge of her industry, trending styles from Hollywood and glowing referrals from her satisfied customers.

Permanent makeup is a method of applying natural pigment granules into the dermal layer of the skin. A certified permanent cosmetic professional (CPCP), French specializes in the enhancement of eyebrows, eyeliner, lip color and para-medical tattooing for those who have undergone cancer treatments or have scarring from surgical procedures.

“I had my eyebrows and my eyeliner done, and I love them,” said Doris Hitchens. “Mary Beth is phenomenal. She is a very professional person, and her shop is spectacular.”

Clients also include active adults who want to spend less time applying makeup, those who have difficulty or are unable to apply makeup and individuals who wish to correct asymmetrical facial features. One of the hottest trends in permanent makeup is microblading. The revolutionary technique results in natural-looking eyebrows contoured to the perfect shape.

“It’s the closest look to real hair and very popular with swimmers, yoga enthusiasts and beachgoers,” French said.

Each procedure takes about two hours and requires two visits spaced 4-6 weeks apart. Depending on the desired result, pigment is applied using state-of-the-art digital and rotary machines and hand tools. While the pigment will generally fade over a two-year period, a “boost” will quickly restore the look.

“Mary Beth’s attention to detail is amazing,” said Kristina Malone. “If you want to look beautiful and simplify your look with a natural permanent brow or lash enhancement, this is the place to go.”

French’s number-one consideration is the comfort level of her clients, which is why she offers complimentary consultations to review each intended process and answer any questions directly.