Thursday, March 18, 2010

2010 WEG Update

Lexington, KY - "The countdown clock is probably the good Lord's sentence on me, because every time I wake up and see it's 218 days, then 217 days, then bang, bang, bang. Yes, it's going to happen."

Those are the words of Dr. Pearse Lyons, founder of Alltech, who has been doing a lot of clock watching since he committed to the title sponsorship of the 2010 Alltech FEI World Equestrian Games. With its $10 million investment, Alltech launched an international campaign getting customers from around the world on board. Now dozens have joined in, and the Alltech FEI World Equestrian Games 2010 logo can be seen on products from Europe to Asia.

Lyons said the Games logo on dozens of products also includes Lexington. "I'm as proud of that as anything else," he added.

The 16 days of equine glory begin on September 25, but World Games 2010 Foundation CEO Jamie Link is facing an earlier deadline. Link is gearing up for a massive building project, to begin in June. The new indoor arena and other permanent structures are complete, but more than 300 temporary structures must be built. Link said the new outdoor arena was built to seat 7,500, but temporary seating will be added to seat almost 30,000. Workers will create a temporary driving stadium to seat 6,000. Other structures will be erected for the trade show and the "Kentucky Experience" and the "Alltech Experience" pavilion, along with a 30,000-square-foot hospitality tent. Countless support buildings must also be created.

When it's built, will they come?

Read more here:http://www.bizlex.com/Articles-c-2010-03-17-91801.113117_WEG_Update.html