Shares of Apple stock have been on an upward trend the last few days as investors eagerly await their first glimpse at iPhone XS sales figures. Apple CEO Tim Cook and CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific this afternoon. We’ll be right here live-blogging all the action with as much witty analysis as we can must.

Apple's Q1 earnings are going to be huge! Photo: Ste Smith/Cult of Mac

The first Apple earnings report of 2018 is already here. Based on analysts’ expectations, it will probably be Apple’s biggest earnings ever.

Thanks to the high price of the iPhone X and the holiday shopping season, Apple is set to rake in record-setting profits this quarter. Wall Street is eager to know what Apple plans to do with all its cash, especially now that it is bringing more than $200 billion back home from overseas.

Tim Cook and Apple CFO Luca Maestri are set to get on the phone with investors at 2 p.m. Pacific to talk about all the numbers. Per usual, we’ll be right here live-blogging all the action with up-to-the-minute analysis on all of the juicy new nuggets.

The iPhone X will be revealed in today's Apple Keynote. Photo illustration: Ste Smith/Cult of Mac

The best way to follow along with Apple’s 2017 iPhone X keynote is to watch Apple’s own live stream of the event, and open up our Cult of Mac live blog in another window. Or maybe you want to follow along on Apple TV, instead? Here’s how to find everything you need — just don’t forget to bring a refreshing beverage to the show.

Apple CEO Tim Cook and CFO Luca Maestri are set to reveal all the details of Apple’s latest earnings in a call with investors today could have a huge impact on the company’s stock price.

The Q3 2017 earnings report isn’t expected to be a record-breaker, but Wall Street analysts will be hanging on to every word that comes out of Cook’s mouth as the next iPhone launch approaches. Most experts agree Apple will meet earnings expectations of $43.5 billion in revenue — the only question is by how much.

Cult of Mac will be right here live-blogging the entire call once it starts at 2 p.m. Pacific. Come join the fun.

Investors will get their next glimpse into how well iPhone sells are doing on August 1 when Apple reveals its Q3 earnings for 2017.

Apple updated its investor relations page today confirming the time and date of its next earnings call, which will include early sales of the new iPad Pro and MacBook Pros unveiled at the company’s Worldwide Developers Conference at the beginning of June.

Apple’s 2017 Worldwide Developers Conference is set to kick off in just a few short hours, and rumors indicate we could be in for the iPhone-maker’s most action-packed keynote in years.

Not only is Apple expected to unveil iOS 11, macOS 10.13, tvOS 11 and watchOS 4, but today’s event could also showcase some fresh new hardware. Cult of Mac will be here to liveblog all the festivities with up-to-the-minute analysis on all the new software, hardware and more.

Tim Cook and company take the stage today at 10 a.m. Pacific in San Jose, California, but we’ll be kicking off the fun a little early. Come join the action!

Tim Cook and Apple CFO Luca Maestri will run through all the numbers with investors today at 2 p.m. Pacific. As usual, Cult of Mac will be liveblogging the action with all the analysis and snark we can muster.

Are you ready to finally get some new Macs? It seems like forever since Apple busted out big updates for the iMac and MacBook, but today the wait for something new is over.

Apple’s “Hello Again” event is expected to feature tons of new Mac hardware. The keynote kicks off at 10 a.m. Pacific today, and will livestream from the company’s HQ in Cupertino, California. We’ve already seen tons of pictures of the new MacBook Pro and heard of a new app for Apple TV that’s coming, too. But today’s event could feature some game-changing hardware no one was expecting.

Cult of Mac is here to to liveblog all the action once the festivities start, with all the brilliant analysis, dull wit and pithy snark we can come up with. Join us for the wild ride.

Apple is set to report its Q4 2016 earnings today, only instead of it being a time for celebration, the company is expected to announce its first annual revenue decline in 15 years.

Apple CEO Tim Cook and CFO Luca Maestri warned Wall Street that this quarter wouldn’t smash any records, but with the iPhone 7 doing better than expected, could relief be on the way?

Investors and analysts will grill Apple about how well the company expects to perform next quarter during today’s earnings call. And Cult of Mac will be right here, liveblogging the whole shebang when it starts at 2 p.m. Pacific.