Chipotle's 'The Scarecrow'

You probably remember Chipotle's "Back to the Start" video from two years ago that paired Coldplay with the sweet claymation that looked like a cross between "Farmville" and the Moo Moo Farm from Mario Kart 64. Well, they're back with more-or-less a sequel to launch their new mobile-device-based video game The Scarecrow, and the video's gotten five million views in five days.

Make sure you don't miss it.

Set to Fiona Apple's "Pure Imagination," the best word to describe the first 1:40 is haunting. It gives you something to think about the next time you order double-meat.

If you're into how these types of things get made, check out the Behind the Scenes.