There are many direct sales businesses that use Facebook to increase profits. While this can be an extremely useful tool, it is important that you use the site the right way in order to maximize your benefit.

If you are looking to get into direct sales on Facebook, you should probably read this first.

DO set up a business page

There are many people who try to use their personal profiles to help them with direct sales on Facebook. This is a mistake and should be avoided. Since your friends may get tired of being inundated with business information, there is a strong likelihood that some of your posts may be marked as spam. Creating a business page will help you avoid this fate.

DON’T spam the pages of other businesses

Many people who are in the same niche communicate on Facebook in an effort to consolidate ideas and increase sales for everyone involved. While there is nothing wrong with that, it is not a good idea to throw links all over the wall of the people you are communicating with. In addition to the person ceasing contact with you, there is also a chance that Facebook will ban you.

DO talk with people instead of at them

You would be surprised at the number of business owners who don’t make an effort to connect with their intended audience. They use their Facebook pages to share information on their business, yet they don’t take the time to interact with the public. Even though your goal is to increase sales, this does not mean that you should blatantly act as if this is more important than people. All this does is alienate people and they will seek solace with another business.

DON’T try to friend people that you do not know

When it comes to direct sales, it is your job to appeal to the public so much that they come looking for you. Friending owners of similar businesses is okay, but try sending a private message so they know who you are and what your intent is.

If you are reported for friending multiple people who are unknown to you, it increases your chances of being booted from Facebook.

DO advertise in Facebook groups when it is allowed

There are several networking groups on Facebook which allow members to post advertising links at designated times. Take advantage of the opportunity as often as possible. Make sure that the groups you are advertising with are in your niche since this will make it more likely that the traffic being brought to your business page is targeted.

It is very possible to use Facebook to propel your direct sales business to astronomical heights. It is all about taking the time to go about things the correct way. As long as you take heed and use the information here wisely, you can look forward to having more success from Facebook than you ever thought was possible.

Using Facebook to boost your online visibility is a great idea for any company, but only if they approach it the right way. There are many companies who attempt to create a more positive image using this social media site, yet they end up doing the opposite. If you are a business owner and you need some guidance when it comes to Facebook best practices, this is for you.

Choose A Solid Cover Photo

Whether you believe it or not, it is vitally important for you to include a cover photo on the Facebook page of your business. Since that is the largest image on your timeline and it is one of the first things people tend to notice when visiting a page, you have to do everything you can to make it count.

Choose a high-quality image that is relevant to your business. For example, if you are the owner of a diner, you should select a photo of one of the specialties in the restaurant. This will intrigue people and tempt them into doing business with you.

Take Advantage Of Similar Page Suggestions

There is a feature on Facebook that allows your business to be shown in a small box on the page of others as long as you are in the same niche. You have to allow this feature, so make sure that you give permission. There is always a chance that someone will go to a page and find nothing that interests them. Seeing your page in the suggestions area will increase the chances of people visiting who may not have arrived at your page otherwise.

Post On The Weekends

The average person works during the week, so they may not get the opportunity to engage with you on Facebook as much as they would like. Try logging in on the weekends and sending out a few posts to keep people interested. If there is a chance that you will not be able to take the time to post, it is a good idea to use the scheduling function., which ensures posts go out regularly, even when you are busy.

Allow Your Audience To Contact You Privately

Sometimes businesses rely on post replies to connect with their audience, but they will not allow messages to be sent to them directly. This is a mistake since everyone out there is not comfortable reaching out when the entire world is watching. It is your choice whether or not you want to allow private messages, but you will be making a huge mistake if you refuse them.

Add Facebook Like Buttons To Your Site

You may have previously thought that the only way to get likes is to have people visit your Facebook page directly, but this is not the case at all. Placing Like buttons on your website will allow people who have no interest in visiting Facebook at the moment to express appreciation for your business. As an added bonus, search engine crawlers love sites that have enabled social media sharing buttons.

As long as you use these Facebook best practices to get the most out of your page, you will do well. There are many businesses that went from virtual nobodies to Internet superstars by following this advice.

Are you looking for new ideas to implement and improve on your Twitter Marketing? Are you even using Twitter as a marketing platform? If not, you are doing yourself and your business a great disservice.

Twitter is one of the most powerful social media websites that you can utilize for your businesses marketing efforts. It is extremely effective and can boost your sales dramatically. Below we will discuss some of the best advice that you can implement starting today.

Marketing On Twitter:

1. Share Your Content In Your Own Voice.

People do not want to see regurgitated nonsense on Twitter from people/businesses that they follow. Use your own voice whenever you are sending out Tweets. Make the Tweets actually mean something and give them personality for the best effects.

2. Use Keywords In Tweets.

Another valuable tip is that you should be using Keywords in your Tweets. A lot of people make the mistake of not using Keywords that will allow people to find your Tweet easily. It is important that you use Keywords that are relevant to your topic and that people will be able to find easily while searching for your topics/niches.

3. Search.

Always try to utilize the search feature in Twitter in order to find out what your customers want. The amazing thing is that you can generally find out key information about what consumers are looking for if you just look for the information. You should always search for industries, products, services, that you are selling and see what people are saying about them.

4. Improve Networking.

Connect to the right people and Tweet/interact with them. This can help you more than you would imagine. People are always looking and interested in connecting with other like-minded people on Twitter. Do this, and you could receive a huge boost from your connections.

5. Engage Your Audience.

One of the biggest mistakes people make is that they do not engage with their audience. People are generally going to follow you because you are either interesting, your business is interesting, or they are a fan of your products/services. Regardless of the reason, they will become quickly bored if you do not engage with them. Not to mention, they will not become devoted and loyal customers if you do not make an effort to engage with them on a regular basis.

6. Be Helpful.

Tons of people use Twitter and fail at the most simple things. One of these simple things is to be helpful. People that are following you could use help time to time. Be the business/person to help them. If one of your competitors dropped the ball on one of their customers, help the customer to earn their business. This will not only show that customer that you actually care about your customers, but also other people on Twitter that follow the other business (your competitor) will see how much you care as well. By following the tips above, you should be able to increase your Twitter marketing efforts dramatically.

Business owners that are not tapping into the potential that Facebook marketing offers are leaving money on the table. Facebook is easily one of the best marketing tools out there for small, medium and even, large business owners. The reason is simple. It is where everyone is. Facebook is currently ranked as the second most visited website in the world.

Millions and millions of Facebook users (consumers) are actively using Facebook to engage with their friends, their favorite businesses and their favorite celebrities. To choose not to market on Facebook is like choosing not to stay in business. Below we will discuss some of the best Facebook marketing tips that you can apply to your business today.

Best Facebook Marketing Tips:

1. Give People a Reason To Become Your Fan.

By getting a person to click “like” or become a “fan” of your business, you are essentially getting them as a promoter of your business and someone that you can readily market to for very cheap. Therefore, you can probably see how valuable it is to get someone to be a fan of your business. Because of this, you should always do something to entice people to become active fans of your business. One of the ways in which you can achieve this is by offering the person a gift, free trial or a discount on your business/service/product. By doing this, you will ultimately convert more visitors into active followers and fans of your business.

2. Stay On Topic.

People that “like” your business on Facebook generally do so because they are interested in your brand, industry or relevant information related to it. Because of this, it is always best to post information, products and services about things related to your industry or niche. The easiest way to lose followers is to start marketing or posting about things that your fans have no feelings towards or don’t care about. Only post and repost interesting content about your niche. Do not give a reason for fans to unfollow your business.

3. Ask Questions.

The key to building a loyal fan base is to engage with them. Ask your fans critical questions that will get their minds flowing and more interested in your business. For instance, if you are working on a new product, ask your fans what they would like to see in it. Not only will this be good market research, but it will also make your fans feel more connected and more personable to your brand/business.

4. Measure Your Efforts.

The number one reason people fail in their Facebook marketing is because they do not measure their campaigns and/or results. Because of this, they have no idea why something succeeded and why something didn’t. They do not know where their new fans are coming from and they do not know that they are losing fans. Always keep accurate records and analytics of your Facebook marketing strategies to see what is working and what isn’t. This can save you time and money.

Use these tips to get the biggest return on your investment and to gain new customers for your business. By using Facebook effectively, you can gain a huge following without spending a lot of money.