We believe
that it’s only through understanding ourselves and
developing greater self-awareness that we can lead
others and gain the trust and respect of both followers
and colleagues. At The Cognitive Fitness
Consultancy we help you to understand yourself and
others better, so helping you to become an inspiring and
effective leader.

Our training and consultancy is based on the belief that
how we prefer to think drives our behaviour, affecting
how we approach tasks at work, how we interact with our
colleagues and how we lead and manage. Using our range
of tools, coaching and development programmes we help
you identify your own thinking style preferences,
understand how to identify and respect the preferences
of others and develop flexibility, to become Cognitively
Fit.

Dr.
Fiona Beddoes-JonesFiona is the creator of the 3 Peaks
Leadership Development Programme and the
Managing Director of The Cognitive Fitness
Consultancy.
A business psychologist and highly experienced
trainer and development consultant, Fiona is also
the author of the psychometrics Thinking Styles®
and Cognitive Team Roles™ as well as the
diagnostic instruments Think Smart™ and
Cognitive Gap Analysis™. Fiona has tremendous
expertise in understanding how individuals’
thinking preferences drive their behaviour and
the impact these preferences have on their
motivation, values and relationships at work.

Fiona has recently completed her PhD, having
undertaken her doctoral research in
the area of
Authentic Leadership.

Sarah Frossell Sarah is the lead trainer and consultant for
3 Peaks Leadership.
Sarah is a highly experienced business consultant
and organisational coach with a background in
learning development, psychology and
communication. Passionate about the potential of
people, she works creatively with top teams to
align the Vision and Values of business to
engage people throughout the organisation. Sarah
focuses on leadership and also is an accredited
trainer of NLP trainers running business and
learning orientated
Practitioner and Master
Practitioner programmes. Organisations she has
worked with include IBM, British Airways, O2, WH
Smith, Phillip Morris International and Ernst
Young.

Phil Hayday-BrownPhil is our lead trainer and project
co-ordinator for outdoor team-building events.
He will be managing the 3 Peaks Leadership
Challenge.
Phil is a highly experienced expedition leader who started at the John Ridgeway
Adventure School before leading expeditions to
South America and Africa as part of World
Challenge. Over the last 5 years Phil has been
involved in the annual
Polar Challenge, in 2007
helping to train the Top Gear team as part of
their Challenge to the North Pole. He is
Logistics Manager for the 2008
Amundsen Omega 3 South Pole race which
includes Ben Fogle and James Cracknell. He is also
project co-ordinator for outdoor team-building
events.

Julia MillerJulia is the overall project organiser and
co-ordinator for 3 Peaks Leadership.
Julia will be participating in some of the
training and in the 3 Peaks Leadership Challenge
itself. She is also overall project manager for
The Cognitive Fitness Consultancy. Julia was an
experienced senior manager and team leader in
the commercial department of a major transport
business before leaving to work for The
Cognitive Fitness Consultancy. She has worked
with Fiona on the development of Thinking
Styles, Cognitive Team Roles and Think Smart.
She is currently responsible for the web site
and new product development and is undertaking a
PhD with the University of Hull on the
psychometric validation of Thinking Styles.

Ann SkidmoreAnn Skidmore has trained, coached, mentored and
developed over 7,000 people in various
industries such as the health service, the
airport industry, financial services sector, I.T.,
manufacturing, education, leisure industry,
coaching industry, retailing and sales. Ann is a
Fellow of the RSA and the Chartered Institute of
Personnel and Development. She was one of the
first people to be qualified in the U.K. as NLP
Coach in 2001 and is now a Certified Trainer of
NLP.

After over 14 years of HR experience in leading,
managing and motivating individuals and teams to
achieve high levels of success and business
performance, Ann set up her own company. Over
the last 8 years Ann has delivered leadership
and management development programmes for a
variety of private and public sector
organizations. These programmes have enabled her
clients to become more successful in the way
they manage their teams, businesses and of
course themselves. Ann uses her background
expertise and experience in business psychology,
neurolinguistic programming and common sense to
bring about practical and lasting change for her
clients and their companies.

Mike Pratt
Mike is a qualified Trainer, Facilitator, Coach,
Occupational Assessor and individual and team
development specialist with over thirty years
direct involvement in influencing best practice
in human resource and change management. He has
worked in over twenty business sectors
including: Healthcare, Banking, Manufacturing,
Logistics, Telecommunications, Executive
Recruitment, Television, Brewing, Retailing and
the Voluntary sector.

During his career he has worked as both an
Internal and External Lead Consultant and as
such has project managed a wide range of human
resource assignments, including: Assessment and
Development Centre design and implementation,
Senior Practice Leader selection, Executive and
Leadership Coaching, Creation of Learning and
High Performance Climates, Supervisory and Key
People development. He has also undertaken a
number of major, long-term transformational
change projects in partnership with leading
industry players, national awarding bodies and
corporate senior managers.

His proactive, innovative style has resulted in
him being entered for a number of prestigious
awards – including: The Daily Telegraph/IPM
Innovation Award, The National Training Award
and the Grand Metropolitan Group Creativity
Prize. Mike also adopts a practical,
down-to-earth approach with his clients and
believes strongly in the use of continual
performance feedback.

Mike is particularly interested in developing
leadership skills, working with emotional
intelligence, team building issues and with
developing change agents, learning champions and
consultancy expertise.