Translation and adaptation of catchlines and slogans

Translation and adaptation of catchlines and slogans

Communicating with potential customers in other countries often entails not simply translating but also adapting the catchlines and slogans aimed at these markets. Given the inevitable cultural differences and the fact that expectations for a given product may vary from one country to another, ALTO International will help you find the best format and formula for conveying the image of your brand outside your home market, depending on the target country and language