McDonald's first-ever vegan meal is finally launching next month

December 10th 2019

Feature by Thomas Lethbridge

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2019 has been a big year for plant-based diners. All over the world, major food corporations have recognised that their customers are more open than ever to exploring a range of meat-free dining alternatives. The result is menus that are more diverse and exciting than ever for vegans and veggies.

There have been plenty of headline-stealing stories around plant-based fast food. Brands like KFC and Burger King have already demonstrated that fried chicken and Whoppers are perfectly capable of withstanding a vegetarian makeover. Now, news from the industry suggests that the biggest name of all is about to enter the fray.

Credit: McDonald's

According to multiple sources, McDonald’s has just announced plans to debut its first-ever fully vegan meal option in January next year. Designed to coincide with the annual celebration of “Veganuary”, the meal consists of new Veggie Dippers - made with a mix of red pepper, rice, sundried tomato pesto and split peas - which have been given the seal of approval from The Vegan Society.

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In a press release, Thomas O'Neill, head of food marketing at McDonald's UK and Ireland, said:

"In the last 12 months we've seen an 80% uplift in customers ordering vegetarian options at McDonald's, so it is time for the brand famous for the dippable McNugget to launch a dippable option for our vegetarian, vegan and flexitarian customers.”

"The Veggie Dippers are a delicious addition to our menu and we're looking forward to seeing what customers make of our first vegan Extra Value Meal and Happy Meal in the New Year."

Credit: McDonald's

The dippers are set to make their debut on the 2nd of January next year. Customers will be able to get hold of a box of four for £3.29, a meal with fries and a drink for £4.99 or as a Happy Meal for £2.99. January blues might be universally miserable, but things are at least looking positive for British vegans.