The mother posts a picture of her daughter. Two seconds later she's dead

One look too many

Over three million people have seen this video. But it concerns ALL of us — this message can save lives. During these four minutes you see six people who are going about their everyday lives: a man goes to the gas station, a mother drives with her little daughter to the store.

But what happens at 02:36 out of nowhere should serve as a warning:

This campaign visualizes one thing plainly: every message, every email or every picture can decide between life and death. Because even if you believe, “only glancing for a second” is harmless — the slightest distraction can turn into a life-threatening situation while driving. And no message, text, or picture is worth a life! “It can wait”: share this preventative message with everyone who is close to you.