'The Pitch' ad campaign reality series renewed by AMC for second season

The Pitch, a reality series which chronicles advertising agencies as they prepare campaigns in an attempt to win a major new account, is scheduled to premiere in Spring 2013.

"Season one of The Pitch captured the intensity of the advertising world and provided the ultimate behind-the-scenes look at the compelling and dramatic pitch process. We are so pleased to work again with Studio Lambert on the show's return," AMC executive Joel Stillerman said in a statement.

The Pitch's second season is set to consist of eight one-hour episodes and is being executive produced by Eli Holzman, Stephen Lambert, Phil Lott, Brien Meagher, and Aaron Saidman from Studio Lambert.