Google Gets Its Social Ad Start-up By Buying Wildfire — Google tried and failed to buy its way into the social ad business a couple months ago. This time it got it done: The ad giant has picked up Wildfire, which helps marketers manage their presence on social networks like Facebook and Twitter.

Wildfire is Joining Google! — Four years ago, we set out on a journey to make social media marketing easier and more effective. We thought our idea had potential, but little did we know what an incredible ride it would be. Not only have we helped to define and build an entirely new industry …

YouTube to Double Down on Its ‘Channel’ Experiment — YouTube has launched nearly 100 new online video “channels” so far this year, attracting talent such as actor Amy Poehler to create or star in original episodes that can draw new audiences-and blue-chip advertisers-to the Google website.

Facebook introducing ‘save for later’ feature — Facebook is reportedly rolling out an update to its mobile platform that allows users to save friends' posts for reading later. According to iMore, users will soon see a notification letting them know that they can 'press and hold anywhere …