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It's no longer secret that the majority of sites offering essays fail Google AdWords moderation regardless the geo location they are targeting. All attempts to launch an AC even with large bids lead to the hated red line: Disapproved: Enabling dishonest behavior. Nevertheless, a quick review of paid search results allowed us to detect a huge quantity of advertisement related to the educational field.

Among them, the vast majority tends to use cloaking, but these ads don’t last long. They get banned along with the accounts and payment details of their owners. But, at the same time, there are real websites, which are called white-hat SEO websites in the Google Adwords placements. Their ads exist for quite a long time. Let’s review how to pass the moderation without involving cloaking.

Prohibitions
First of all, let's look at why standard essay-sites don’t pass the moderation.
ADWORDS RULES
If you analyze the search results, it is easy to determine that such sites have several similarities and one of them, the most significant and noticeable, is the price calculator, which is crucial to your conversion rate.

In this calculator, as well as throughout the site, they distribute CTA (call-to-action) buttons leading to the order page of the written assignment. All these ‘Buy paper’, ‘Order now’ and their varieties fall under the policy of Google and don’t undergo the moderation. Such CTA’s plus the content with words ‘Buy essay’, ‘Writing service’ and so on form the main bulk of active elements of the site and without them you can’t count on high conversion flow. Don’t forget that even attracting traffic costs a lot of money and spending it on a non-convertible landing doesn’t make sense.

Let’s move on towards clearing your essay-sites in eyes of Google.
Before going ahead, don’t forget to hide your data, so that Google won’t ban all your sites at once.

Editing
Editing – is an action aimed to adjust the already written assignment. This also includes proofreading – the read-through with further editing of the completed essay. Many students-geeks earn their money this way, without violating the rules and moral standards of universities (it is no longer a secret that students in America and Europe turn on their ‘crafty’ palls to teachers and this is not condemned by anyone).

Editing and proofreading are white-label niche markets in essay industry. But even these aren’t always successful during Google’s moderation. Googlebot can’t see this thin line between editing and writing from scratch.

Tutoring
The next relatively white-labeled niche market is tutoring. Unlike the previous type, this is a professional activity of young or, on the contrary, elderly teachers, bringing quite legal income, which requires taxation. The advantage of this direction - with a clearly set message regarding tutoring services, is that the site successfully falls into paid search results and stays forever.

However, the disadvantage is considerable. The target audience in the essay niche are students ordering ready-made assignments, and tutoring is far not what they need. A large segment of the TA are decent but hard-working students who don’t have the time to write essays, since tuition, for example, in the US, is extremely expensive. Such students don’t need tutors, and landing your site, they leave, having wasted your money.

Off-season
After several years of work in the educational segment and countless attempts, the trend to pass AdWords moderation in off-season was found.
For those who have only joined, the essay niche has seasonality. The majority of students don’t order essays in January and in summer due to holidays. But we can tell you how to earn in low-season

Informational keys
Keywords that don’t contain a call to purchase and order an essay, such as ‘help’, ‘how to’, ‘guide’, ‘writing’ (not ‘writings’) are semantically suitable for AdWords rules. Do blogs with life-hacks, review sites and other related sites without calculators.

However, informational search queries don’t attract traffic with a commercial intention. Converting such visitors is problematic – you can’t do much without rolling out all these whistles and bells.
Don’t forget that for this sort of visitors you pay to Brin and Page, so save up some budget.

Brand name
By creating the review sites, you can accumulate targered clicks by specific brand names of offers from your affiliate networks and competitiors.
This is another link in the chain of monetization, but conversely, you use someone else's work, and thanks to some manipulation, you can redirect the student to the offer of your affiliate.
We will tell more about this way of earning in education niche later, so stay tuned.

Conclusions
The proverb about the fear having a hundred eyes keeps popping up. It is not easy to earn in an essay-niche on contextual advertising without cloaking, but it is quite feasible.

You can monetize directly the advertised landing, maintaining a balance between the converting CTA and AdWords rules. You can accumulate targeted traffic on a completely white-labeled and harmless website and seamlessly redirect it to the sticky fingers of the offeror. A useful hint as a bonus: at the stage of collecting the semantic core, check each keyword on the target IP - if there is no advertising at all (for example ‘buy essay’ or ‘custom writing service’) - do not choose those, AdWords won’t let you pass even if you are going to do tutoring.

Read our articles and guidelines, keep looking for new loopholes, analyze your competitors’ strategies and monetize your work with Edu-Money affiliate network, we will help and advice. Wish you all more traffic!

Hello, dear webmasters. Once again, Edu-Money the most useful affiliate program in the educational niche is on-line. We would like to present you a new and useful article about our niche business. Here you will find out how to overcome your competition using surgical strikes at specific directions of your niche, properly analyzing your opponents, write high-quality content and lead your website to the top of search results.

This is a light but informative guide, designed mainly for webmasters, who prefer quality traffic. Actually, first of all, let’s start from properly choosing a micro niche.

Definitely, we have to start from the general niche, where you will later look for your own, specific niche. Gambling, dating, adult, pharm, our beloved essay and other popular niches involve a large market and high competition. Less popular niches are bursting with their diversity, light competition and possibilities. However, the demand is not really high. Here you go a few examples of extravagant niches which we have encountered: the market of in vitro insemination, oils and extracts of medical marihuana, and also drug rehab. But let’s not go far away from our essay niche. In fact, there are many different micro niches, and in case you direct all your efforts targeting one of them – you can fly high. Use Google Trends to find out about the relevance. And it won’t hurt to remind that we have already discussed the case of micro niches dedicated to written assignments in mid-season.

The Niche’s Analyze
Profitability is determined by the volume of demand of the main ‘mother niche’. Don’t forget about the seasonality and decrease of target audience as well. For example, let’s think about writing assignments for Chinese-speaking students in English-teaching universities. The Chinese don’t really like switching to other languages, despite studying in England or USA. They are very happy to encounter a china-friendly website, able to solve their problem. To monetize successfully the traffic in any micro niche you have to understand the needs of your clients. That’s why it’s so difficult selling goods or services which are unfamiliar to the webmaster. It’s really difficult to do without English since we are talking about foreign traffic.

Deciding on the strategy of link building, analyzing the content and selecting the right keywords require basic English knowledge. There is no translating software to make your content successful.

So, we have chosen the niche. Now it’s time to analyze the competitors, keywords and main sources of traffic.
Let’s take the first website from the search results and analyze it using the popular SEO toolkits. Firstly, we analyze the keywords. Here you can find the keywords used for the website’s ranking.

It’s important to remember that in some niches you have to separate commercial (buy an essay) and informative keywords (how to write an essay). The more commercial keywords you use – the more clicks you’ll get and the higher the conversion rate will be. Informative keywords aren’t converting well, since people mainly look for instructions, examples and advices on writing assignments.
Next, we analyze our competitors using different keywords: high-, medium- and low-frequency ones. We look at our organic top and load the domains.

Next stage – here we have to check the sources of traffic. It’s needed to understand the main source of clicks in a specific micro niche. Quite often it’s organic, search engine traffic, but sometimes it might be based on referrals and social media.

Don’t forget to double check the dynamics of your competitors in different time-frames. The growth and its’ reasons, as well as the change of percentage ratio of traffic sources. Pay attention to those competitors who demonstrated high growth in recent times, and, take a note of their case.
We can determine both the volume of niche, and the cost per click thanks to analyzing in this way.
Simultaneously with the micro niche analyze don’t forget to create a list of keywords for your own White-Lable.

After shaping your semantic core, check out the duplicates, highlight the most selling keywords and make a list of stop-words. In the next articles we will discuss the access of advertisement into our ‘prohibited niche’, describing in more details the methods of manual selection of keywords.
While choosing a domain for your website we recommend you to wait here for the article related to a detailed guideline for buying drop domains.

Templates
In our case the Chinese and English localization of landing is the fundamental point. Chinese students are very sensitive when it comes to their mother tongue. That’s why a china-friendly website adds trust to the clients, which then leads to growth in conversion rates. Don’t forget about order forms designed as ‘calculators’, where they can immediately see any changes in price, depending on the type of paper, deadline and extra features. It is common to have special offers for new customers. It can be a discount for the first order or free pages within their paper. Don’t be shy to show samples of works or goods. While placing an order, it is always important for your client to know the future look of the paper. You can order this kind of samples from an affiliate manager of a partner network within a specific niche. You can ask for a predefined template from a partner network not to waste too much time on designing the website. We, for example, share a template with installation guidelines. These templates are periodically getting adjusted to increase the uniqueness of the website and achieve higher optimization within search results. In case these templates don’t suit your needs, there is always a workaround. You can buy a proper one on various platforms (in this case the partner network will share with you the order forms and other pages, which are linked to your website for placing orders and working with clients.)

Content
Writing a quality content is still an important way of promoting any website. I’m sure there is no need in convincing you how decisive is the quality, uniqueness and content coherence. You can write it on your own or outsource to freelancers. Various sources for research and gaining the necessary knowledge will come handy in case you prefer to write your content on your own. You will find most of them as opensource.

There are countless freelance stocks where you can order your content. Not only order it written in a proper language, but also have your content translated. I advise you aren’t greedy when choosing a good content writer or translator. It won’t hurt either sending your text to a proofreader for an extra check, and also check it using the abovementioned tools on your own.

Don’t forget about the SEO plugins while popularizing your website on various CMS platforms. They can increase the readability of your text, optimize a specific page for a predefined query, create redirect, change indexation and many more.

Link Building Methods
So, your website has been published (check this out in Google Search Console). Now what you need to do is raising it among the search results for successful monetization. Today we will briefly describe link building (we can write a whole book about its’ methods, used by our experts for various projects).

Link building is a process of growing the link mass of your website with the purpose of promoting it among other search results. For this kind of promotion, you need external links placed on various trusted sources. For example: subject related blogs and websites, catalogues, forums and social media. This way of placing links can be either paid, or free. Let’s go through the main means of link building:

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Submit – placing information and links to your website on platforms where everyone can share information. These include social media, posts in publicly accessible blogs and placing links in PDF file announcements.
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Outreach – guest-posts on thematic and relevant websites, with the permission of the resource’s owner. Mainly outreach exists as a paid mean of promotion. However, you can always write a quality content which can be useful for the owner of the resource as well, or swap guest-posts. While analyzing the micro niche you will definitely encounter platforms for sharing your posts, reviews and earn ratings.
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Crowd marketing – is the activity of people on forums, in comments to posts in relevant niche and discussions. The most brutal example of it is when completely irrelevant to each other people start a dispute on a forum related to subjects close to your micro niche. Accidentally, one of them will place a link to your product in the discussion. This is a way of overcoming moderation and direct advertising restrictions on forums and similar platforms. You can work on crowd marketing using your own sources. However, there are more than enough candidates on freelance platforms offering this service.

We have introduced you the main methods of link building. There are many more, but this is something we could discuss in a separate article. In any case, it’s not a hard, but quite painstaking and time-consuming work. On the other hand, as the famous proverb says: ‘No sweet without sweat’. And as a result, after thorough installations your traffic will start converting into money.
Your success closely depends on the choice of the specific micro niche, positioning of your services on the website, and careful analyze of your competitors’ link building strategies.
The Aftertaste
During my work experience I often met webmasters, who never took up the White-Lable business for it being too difficult to attract traffic. This is how I became encouraged to write this guideline, which aims to open the eyes on simplicity of analyzing a micro niche and raising a good and optimized website. This very simple point will take you one step ahead of your competitors.

Register in our affiliate network and earn without any effort if you liked the article and are ready to use the gained knowledge to monetize your traffic. Wish you all more traffic!