'The film is completely different from what anyone has seen before'

These are stories of hope. They range from societal structures, status to sensibilities.

There is a beggar at a signal. Then there’s the tale of Lakshmi Manchu who plays a super model, and a love story of a 16-year-old high school kid.

Naresh and Aamani fall in love after 40 and they have their individual families. Krishnudu plays a 29-year-old IT guy who is not getting married.

Abhijit and Richa Panai play a Muslim couple and the differences between them as the girl aspires for an affluent lifestyle. Shaurya plays a 19-year-old village guy and Kishore portrays the writer who pens down all the stories.

Do all these stories coalesce at the end?

This is an anthology. This film is completely different from what anyone has seen before. The premise is that even the most beautiful fantasies are born out of real experience.

There are multiple climaxes – each independent and yet dependent. Some stories meet and some don’t.

There have been comparisons with Vedam which had five stories coalescing in the climax…

The story demanded characters and characters demanded actors. I could imagine Lakshmi Manchu doing that role when I was writing the film. No one fit it so well. She’s talented.

The role was written for Krishnudu. For the rest, I had options and I handpicked. Naresh has done about 120 films. He’s never looked the way he’s looking in this film. He’s returned from the US and has a salt and pepper look.

Chaitanya and Abhijit were cast. Some were auditioned. The beggar is a key character and we shortlisted two characters and finally chose Krishneswara Rao, a theatre artiste to play it. Writer Pedda Vamsi played a tiny character.

Was it difficult to shoot the film?

Yes, it was difficult to shoot as we had to do so in real locations like on the road and in trains. It was draining.

The main challenge was the casting. It was tough getting the supporting cast also. It was horrible as I had to ask every person.

Permissions were also hard to get. We had to apply and wait. We had to apply to PETA also as one of the debutantes is a dog!

'When you don't have stars, you have to be creative to grab the attention of the public'

You had a different approach for releasing the music. You released the audio on radio and TV channels instead of the regular audio launch…

When you don’t have stars, you have to be creative to grab the attention of the public. One has to make sure the product is good enough. So, one has to come up with innovative ideas.

Yes, we have been doing the release in different mediums. We didn’t release a CD; we released a digital version. We did a survey where we spoke to different people and not a single person said they would buy a CD.

We felt there was no point on getting out CDs as the music is on TV, radio, online and on the cell phone.

Digitisation helped. Even a guy selling veggies can hear it now on his phone. Music is made available to the common man!

You got Mickey Meyer to do the music for you as he had done for Routine Love Story?

After RLS we became friends and Mickey insisted that he wanted to compose for Chandamama Kathalu as he loved the story.