Step by Step – follows the development of the child. GeriljaWorks has helped Jordan design two new toothbrushes in their children series to help children develop good habits from the very start of brushing. The newly designed brushes is called Step 2 and Step 3 and compliments their existing Step 1.

Step 2 features a special developed sandtimer that teaches children from 3 – 5years how to brush long enough, thereby improving their dental health. It also features a signature hole, visually tying it in to the Step by Step family, and serves as a multifunctional ergonomic feature.

Step 3 is designed for 6 – 9 year olds. The challenge at this age is that the child has both milk and permanent teeth, the resulting uneven positioning of the teeth makes the bristle design even more important. Step 3 therefore has a special designed active tip developed for uneven teeth and a complimenting handle making it easier to reach those difficult spots.

Jordan sees their toothbrushes as high end dental tools. This leads to meticulously testing, and re testing of every feature ensuring a perfect ergonomic result. Early models and testing also plays a central role in every GeriljaWorks project. In this case a mock up study of children’s grip and ergonomics.