Nokia has published the above video, showing how the average smartphone can't deal with low levels of light and capture those special moments on film. The Lumia 92x series of Windows Phones and the new Lumia 1020 sport OIS (optical image stabilisation), as well as software and optical improvements to make it possible to use the smartphone camera with little light.

The film shows three excited souls who desire to get their photo taken. What makes it rather humorous is how they're waiting for a vehicle to pass by so they have enough light to take the best shot. Unfortunately that's still not enough and the end result is rather poor each and every time.

Lumia 1020 sample

We'll not go into why Nokia's high-end Windows Phone hardware takes better photos as you've all read it before in more in-depth articles (check out the above example), but it's good to see the company continuing to nail it with marketing campaigns.

No, they should not. The idea is that people will go and try the phone in the shop. That will sell the phone provided the shop staff is trained properly. The quality and effect is much stronger when you see it up close and on the actual device.

Not really... if we know a little about photography, we would agree that unless you have a strobe light with difussers... flash is not a good idea... if you are any serious about the quality of your images that is... and if you like to see good pictures... and keep better memories.

Except, we never really see any of this great advertising material on TV, we just see it on YouTube. That doesn't help sell Windows Phones. We still just see iPhone ads on TV continuously. Every time I show people the great pictures my Nokia takes, they ask me "Is that the new Samsung android phone?!!" Quite disappointing. The phones are not going to sell if nobody sees them; let's see some marketing dollars spent!!

One of the friends should have handed him his 925, took the picture without the car, and then showed the picture to the audience. I had the same problem with the zombie ad. Nice idea, but they fail to show results to viewers.

I'm no ad exec, but shouldn't a commercial actually show the product? And here's an idea - maybe show the RESULTS of using the product. Possibly have someone with a 925 walk by and show the group of friends the light (pun definitely intended). Just sayin'...