For sites participating in peak holiday season:1) Check your site speed to make sure impatient shoppers can get to your site2) Test your main pages, purchase paths and forms before running promos3) Create a promotion plan, the closer to the holiday, the more inbox competition there will be4) Consider the WIIFM (What’s In It For Me) factor for everything you send – this is always important, but it is critical when the “noise” is at it’s highest

For sites not participating in the peak holiday season:1) Recognize that your audience will be inundated with consumer messages2) Consider any unique end-of-the-year aspects that are relevant to your audience3) Re-assess any paid traffic plans as the cost will be higher to try to reach your audience

8:30pmGeneral networking, chit-chatting, cleanup, and head out.

Elevate closes at 9PM, so we usually head over to a local restaurant for some snacks, beverages (adult and otherwise) and more great conversation.