Acadia University Calendar2016 - 2017Business Administration

BUSI 2433MARKETING STRATEGY

A continuation of Busi 2423 with an emphasis on the application of
basic concepts and theories to a variety of marketing issues. The intent
of this course is to provide students with a deeper understanding of the
process of formulation, implementation, and management of marketing
strategy. Using the case study method, students will gain experience
in analysis and decision-making skills.
Prereq: Busi 2423 with C- or better