It seems a strange question. With Google having grown out to become the heart of the web, the starting point for all online activity, who wouldn't want to rank high on Google first, right?

Sure -- but why? If you're a high school teen who has just setup her first web site it might be very, very important to see a page counter click up: 1 visitor, 2 visitors, 3 visitors (hi mom!), 4....

But if you're in it to earn a living visitors (traffic) is not your primary goal. Your primary goal is sales. And to make sales you need prospects.

Who are your prospects, your potential customers, and where are they? Are you sure they're on Google? And are you sure that when they are on Google, this is there entry point to not only online shopping but online spending?