JANSPORT AWARDS WORK TO BSSP

Butler, Shine, Stern & Partners will target JanSport backpacks and bags to a wider audience than the traditional high school and college students in a campaign set for the fall, the Sausalito, Calif., shop said last week. BSSP bested Havas' Arnold for the estimated $5 million creative and media account. Incumbent DDB in Seattle did not participate.

Butler, Shine, Stern & Partners will target JanSport backpacks and bags to a wider audience than the traditional high school and college students in a campaign set for the fall, the Sausalito, Calif., shop said last week. BSSP bested Havas' Arnold for the estimated $5 million creative and media account. Incumbent DDB in Seattle did not participate.