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Sulzberger Jr. previously worked as an editor and reporter at the New York Times

Arthur Gregg Sulzberger will become the newspaper’s Senior Editor for Strategy, New York Times, executive editor Dean Baquet announced on Monday.

The former editor and reporter gained notice amongst his colleagues when he spearheaded the Times’ Innovation Report, which identified where the paper could improve in its digital operations. Now, in his new role, he will begin to implement the improvements he identified in the report.

Sulzberger’s new role will see him “aggressively search for the trends and developments in the industry — from the way people read us as they bounce from mobile to print, to the most Timesian way of finding and grooming a new and bigger audience,” said Baquet in a memo announcing the promotion.

“His first task will be to help the newsroom’s leaders and Andy Rosenthal build a joint newsroom-editorial page audience development operation that can pull all the levers and build readership,” Baquet continued.

Before joining The Times Sulzberger worked as a reporter for the Providence Journal and the Oregonian. He joined the Times metro desk in 2009, where he worked for City Room and then covered Federal court.