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24th February 2009

Hi Everyone,

Last night Randy and I had a Sprecher beer tasting at a great little beer bar in San Luis Obispo, California, — Spikes Pub, 570 Higuera St. For a Monday night there was a pretty big crowd of beer lovers. Spikes had Abbey Triple, IPA2, Black Bavarian and our new EPA on tap. Plus, Randy being Randy, he had many bottles of other goodies to share. While the central coast has many good beers available, most had never tried Sprecher so they really appreciated the taste revelation. Needless to say, a good time was had by all. Favorite beers on tap (in order) = Abbey Triple, Black Bavarian, IPA2 and EPA. Generation Porter was a crowd pleaser (too bad we only made 300 cases this year), as were the Bourbon Barrel aged Scotch Ale and Imperial Stout. For those who live in the central coast, you can find Sprecher sodas at Bev Mo in SLO. As for our beers, try Spikes, Creekside Brew Pub and Club Car.

At the brewery in Glendale: this Friday, February 27th, is the official Sprecher Irish Stout release party! Food, music, fun, blarney, Irish Stout and a firkin! On St. Paddy’s Day proper, we’re offering tours and Irish fun starting at 3pm. Call 414.964.2739 for more information and reservations. Why Milwaukee hasn’t made St. Paddy’s Day an official holiday, I’m not sure; Milwaukeeans certainly party as if it were!

Kid Stuff: You can now have your child’s birthday party at Sprecher! No kidding! Michelle Brzek will help you plan the event from start to finish so you are assured of having the best birthday party ever. Bring in the clowns, the games, the cake and ice cream; we’ve got the soda! And we’ve got a wonderful staff who will take care of set-up and clean-up so you don’t have to worry about anything but your child’s happiness on this special day. Party favors? You need them, we’ve got them: personalized bottles of Sprecher soda. Bring in your favorite photograph of your birthday child and we’ll put it on a bottles of Sprecher Root Beer, Orange Dream, Cream Soda, whichever soda you like. Contact the Sprecher Gift Shop, 414.964.2739.

The Easter Bunny is coming to Sprecher! Indeed, the Easter Bunny has taken time out of its busy schedule to visit Sprecher on three Sundays: March 22, March 29 and April 5. Take a tour, visit with the big bunny and get your souvenir photo! Create memorable fun regardless of your age (= not for kids only). You can also have your photograph placed on a bottles of Sprecher Root Beer or Cherry Cola. Priceless, but for you, only $2.00/bottle, minimum order of 12 bottles. Contact the Sprecher Gift Shop, 414.964.2739.

Cheers,

Anne

p.s. I just joined a fun (and informative) beer website: The Aleuminati-the not so secret society of better beer drinkers — aleuminati.ning.com. Check it out!