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Some scammers are extracting personal information from social media profiles and using it to send their victims e-mails that appear to be from friends, writes Tyler Patton, regional director of the Permian Basin BBB in Texas. You can protect your privacy on social media by tweaking your security settings and being wary of friend requests that come from people you don't know, he writes.

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Roofers are seeing a spike in demand after recent storms in the Odessa, Texas, area. Meanwhile, the Better Business Bureau is advising homeowners to get multiple estimates and to avoid contractors that request full payment for services upfront.

Shale formations in Texas' Permian Basin have the greatest ability to cope with changing market conditions, compared with other producing basins in the U.S., according to a Bentek Energy report. Such resiliency is attributed to the basin's "more favorable production economics as well as its closeness to major markets," Ross Weyno, senior energy analyst at Bentek, said in a statement. However, "[i]f crude prices fall to less than $40 per barrel for a sustained period, Permian production would be at risk," Weyno added.

The Eagle Ford Shale and the Permian Basin in Texas are "red-hot" sites for oil and natural gas drilling, investment bankers said. Eagle Ford has turned into "a very active marketplace for transactions" and "large-acreage positions are garnering premiums," said Chris Simon of Raymond James & Associates. The Permian Basin, meanwhile, is flourishing because of good, stable oil prices, said Sylvia Barnes of Madison, Williams and Co.

Users are inclined to share content that is sincere and honest, says George Wright, maker of the viral "Will It Blend" video series. Focus on your objectives, rather than cost and tactics, and create the sort of content you would want to pass around to friends, he suggests.

If you're using social media for professional purposes, like a job hunt, remember your manners, Beverly Weinstein writes. Your contacts are friends, not an audience, so you shouldn't spam them with too many links. "[C]onverse with people, don't just talk at them," she wrote.