Online dating app for farm animals

The start-up developers of an online agritech trading platform are cashing in on Valentine’s Day by launching what they say is the first ever “matchmaking app for farm animals”.

Called Tudder, it is designed to help farmers identify breeding stock and “partners” for their cattle, using their smartphones to swipe right for yes when they find “the perfect match”. To use the app, farmers have to indicate whether they’re looking for breeding cows or bulls, after which they’ll gain access to the relevant online profiles of farm animals from 43,000 UK farms.

Once a match has been made, farmers will be redirected to the SellMyLivestock (SML) website where they can browse photos and learn more about the breeding stock listed. Once a potential purchaser likes what he or she sees, the individual buyers and sellers will be able to contact each other to agree a price.

SML’s co-founder Jamie McInnes said he hoped the app would show users how relevant “online matchmaking” is for farmers looking for breeding livestock.

“Buying breeding cattle is now enabled by a huge amount of genetic data to create the perfect match,” he said.