Content

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we’ll explore what’s usually considered a consumer marketing practice; using sales promotions to make the…

We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content. In this article, we’re going to talk about how you can harness Fame…

According to Aberdeen Research, marketers who use buyer personas and map content to the Buyer Journey enjoy 73% higher conversions from response to marketing qualified lead. At this point, you know you need Buyer Personas. The search term has been gaining steam the last few years, peaking at a Google Trends Score of…

Spring is in the air. Your blossoms are blooming, the chickadees are chirping, and the one dreaded weekend that your spouse circled on your calendar many weeks ago has finally come – it’s time for spring cleaning.

Don’t have a Content Marketing plan yet? Then you’re likely losing out on a big chunk of revenue each quarter. How much? Read on to find out more about our new Content Marketing Revenue Calculator. What causes teams to wait on Content Marketing? Sales & Marketing teams today have so many internal initiatives kicking around, that…

LinkedIn is, by far, the social platform most frequently incorporated into B2B marketers’ digital strategies. According to Socialight research from the 2015 State of B2B Social Marketing, 94% of firms leverage the LinkedIn platform as part of their strategy, followed by YouTube, Facebook, and Twitter, with none of those platforms cracking 70%.

The folks at CMI do a great job each year documenting some of the biggest trends in B2B content marketing, and their latest report – B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – is no exception. Thirty-two pages of data, visualizations, and insights that can help savvy B2B marketers plan effectively for 2016.