Tag: Advertising and Marketing

AmeriFreight, an automobile shipment broker based in Peachtree City, Georgia, has agreed to a settlement with the Federal Trade Commission that will halt the company’s allegedly deceptive practice of touting online customer reviews, while failing to disclose that the reviewers were compensated...

According to the National Cancer Institute, melanoma of the skin is the most deadly form of skin cancer. Many people want to keep an eye out for possible symptoms and take action fast, if necessary. So, could you make an app for that? Hmm, as “app”ealing as it sounds, hold the phone...

Once you’re subject to an FTC order, if you do not comply with its provisions, there are consequences in addition to any you face for deceptive or misleading practices. Violation of an order can pave the way for civil penalties.

The Federal Trade Commission has charged Lou Lentine and Viatek Consumer Products Group, Inc. (Viatek) with making deceptive, unsubstantiated claims for Mosquito Shield Bands. The complaint also alleges that the defendant and his company violated the provisions of a 2003 administrative order...

The Federal Trade Commission is mailing 11,585 refund checks totaling more than $464,000 starting today to consumers who lost money buying dietary supplements deceptively marketed as “fat burning” and “calorie blocking.” These are legitimate checks, and the FTC encourages consumers who receive...

Following a public comment period, the Federal Trade Commission has approved a final order involving deceptive advertising charges against a Dallas auto dealer, TXVT Limited Partnership (doing business as Trophy Nissan).

POM Wonderful’s advertising claims were false and deceptive. That’s the conclusion of the United States Court of Appeals in upholding the FTC’s ruling. We think it’s a momentous victory for our two clients: American consumers and the cause of truth in the marketplace. You’ll want to...

Two defendants who participated in an alleged multi-million dollar telemarketing fraud that targeted U.S. seniors and withdrew money from their accounts without authorization have agreed to settle Federal Trade Commission charges. The settlement orders bar them from using remotely created checks...

If your clients make environmental claims, the FTC staff just sent 20 warning letters you’ll want to tell them about. The subject is doggie bags and leftovers – but not that kind of doggie bag and definitely not that kind of leftover.

Staff of the Federal Trade Commission has sent letters warning 20 manufacturers and marketers of dog waste bags that their “biodegradable,” “compostable,” and other environmental claims may be deceptive.
The letters, which the staff sent after examining the companies’ environmental, or “green,”...

“Today’s decision by the D.C. Circuit is a victory for consumers. It is in keeping with established law that advertisers who market products for serious health conditions must have rigorous science to back up those claims...”

The Federal Trade Commission has taken action for the first time against two car title lenders, reaching settlements that will require them to stop their use of deceptive advertising to market title loans.

She’s got a competition clutch with four on the floor
And she purrs like a kitten ‘til the lake pipes roar.
And if that ain’t enough to make you flip your lid,
There's one more thing. I got the pink slip, Daddy.

Certain advertising terms are bound to attract consumer attention: “free,” “no diet or exercise required” – and for people in the market for mobile data plans, “unlimited.” The FTC’s settlement with TracFone Wireless will return $40 million to consumers whose unlimited service was...

In a comment submitted to the Federal Communications Commission, the directors of the Federal Trade Commission’s Bureau of Consumer Protection, Bureau of Economics, and Office of Policy Planning write that, in their view, no legal barriers or policy considerations prevent common carriers from...