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Inclusive Design: Capturing 20% More of the Market

Inclusion is a powerful strategy for reaching the widest possible effectively. In order to do that, it is important to design one shared experience for everyone, rather than separate experiences for distinct segments.

To design for people with the broadest range of abilities, we have created the first set of recommendations from a larger toolkit. What colors should you use so that everyone can see them, even people who are color blind? What is the best way to make available a larger font on a screen? What is braille?

Next in our series: tackling accessibility for digital solutions. Send a note to hello@studioanalogous.com to be notified, to share your inclusion strategies or learn how to build an inclusion-ready capability for your organization.