Cisco announced that global sports pay-TV provider, beINSPORTS, has selected the Cisco Videoscape TV services delivery platform to deliver advanced sports video experiences across 20+ countries in the Middle East and North Africa (MENA) region. Cisco provides software & hardware solutions, along with prime system integration services to beINSPORTS to help support millions of new subscriptions across MENA.

beIN SPORTS, launched in January 2014, is the leader in premium and exclusive sports content across a vast region spanning North Africa, Middle East. It is jointly owned and operated by Qatari Sports Investments.

Yousef Mohammed Al-Obaidly,Deputy CEO beINSPORTS, said, “Consumer appetite for new video experiences and a connected lifestyle is developing so rapidly in the MENA region. It is opportune that we have teamed with Cisco to help us remain competitive by delivering new and exciting services faster than ever before. With premium content security top of our agenda, Cisco Videoscape can provide an open, flexible and fully secure platform that will reduce barriers to innovation and time to market.The first boxes launched in March, 2014 and we will continue to roll out many more high-end boxes throughout this next year.”

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