The Do’s and Don’ts of Cold Calling Ebook

The Do’s and Don’ts of Cold Calling Ebook

Cold calling can be tough. Not only do you face rejection on just about every call, but you never really know what to expect and what direction a call will go.

This can make cold calling one of the more difficult and less desirable tasks that a sales person must do. And yes, it is undesirable to everybody – you are not alone. Nobody really enjoys cold calling, regardless of experience and ability.

But one of the good things on this subject is that there are clear things that you can do to not only improve your results. But to also make cold calling easier and more enjoyable.

OK, maybe “more enjoyable” is a bit of a stretch. Let’s say, we can make cold calling less dreadful. Yes, this is a realistic expectation from what we have here because it will make you more comfortable with what you are doing and more in control.

This will help to take some of the natural anxiety and discomfort that typically comes when it is time to pick up the phone and make cold calls. What we have to help you with this is an ebook titled The Do’s and Don’ts of Cold Calling. You can get a copy of this at no cost by simply clicking the image below.

In this book, we will outline very clear and practical tips that you can implement regardless of your level of experience and sales skills.

Here are some of the things that you will learn:

How to communicate the value that you offer

How to grab the prospect’s attention

How to build interest

How to find prospect pain

How to get around gatekeepers

How to deal with objections

How to use email to improve your results

How to use voicemail to get a hold of prospects

And more…

All of the contents in the book align very closely with the SalesScripter. So if you are a user of that, this is a good book to read to help you get the most of the software.

And are not a user of SalesScripter and you enjoy the book, check out SalesScripter as it will help you to implement a lot of the tactics.

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Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.