Trends For 2012: Millenial Marketer On New Funding Mechanism For Entrepreneurs

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovators to share some insights into what young entrepreneurs should be on the lookout for in 2012. We asked the Founder of New York agency, noise, Noah Kerner, to share insight into what was exciting him about the coming year. A few year back, Noah started noise with the mission of transforming the way that brands engage young adults. noise was directly involved in the creation of the Intel Innovators program, the aim of which is to provide new ways to give young entrepreneurs access to capital. He told PSFK:

The entire model for raising capital has been turned on its head by companies like Facebook and investors like Yuri Milner. This same kind of shift is happening for startups. They can raise money from funds like GE’s 200MM Ecoimagination Challenge or programs like Intel Innovators, which we created in part to give young entrepreneurs access to funding that they might not otherwise have. In the future, there will be an increasing number of opportunities like this so young entrepreneurs can get more creative about how they raise money and smarter about how much equity they give up. Zuckerberg proved that a young kid can retain control of his company even as it goes big. That’s a new phenomenon. Now it’s going to get interesting.

Thanks Noah!

Sponsor note: PSFK has partnered with Intel to bring you insights and trend predictions from some of the world’s established innovators. But 2012 is a new year, and Intel is on the lookout for the next great Innovator. Intel’s expert panel will award one Innovator $50,000 and one Fan will win the right to determine which Innovator gets another $50,000, the proceeds of which will be used by the Innovators to bring to their great idea to life. If you think you are the next big thing, PSFK encourages you to submit your thoughts on Intel’s Facebook page.