Is the aroma of burning flesh putting you off your lunch? An Israeli company called Patus is marketing a new product called Odor Screen to EMTs, soldiers, cops, and medical staff who work at the sites of suicide bombings, combat zones, and other modern catastrophes. The Proustian link between smell and vivid memories is well established, and by displacing traumatic odors with a "calming vanilla aroma," the company hopes to lessen PTSD in first responders, and that's no laughing matter. [viamedgadget]
posted by digaman
on Feb 9, 2005 -
26 comments

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