News & Views

Contagious / Now / Next / Why Sessions

Our upcoming Now / Next / Why session will focus on brand as interface

57% of people derive greater happiness from their experiential purchases, while only 34% report greater happiness from their material purchases. But what does this mean for marketers?BRAND AS INTERFACE/

In the upcoming Now / Next / Why Sessions, Contagious will be joined by a selection of industry experts to explore how everything from sponsorship activation to content curation, CSR and retail strategies are being reimagined by those brands creating complete ecosystems in which enablement is prioritised over engagement.