And now, for a tech-nerd moment: Apple unveiled the new iPhone 5 earlier this week. I’m an Apple guy through and through, until this change. It’s not really about the iPhone 5, but about Apple’s entire ecosystem which is high-control, and has jumped the customer service shark. It’s my casual observation they are falling into the same trap Microsoft/Windows fell into. It’s now becoming about the customer serving/buying Apple–when Apple used to be about providing the customer with products that would improve their life. If you pay close attention to where Apple skims the extra five bucks and locks you into their products only, it will nauseate you.