Why 600 Million People Are Watching This Chinese Reality Show

Imagine this: Jay Z, Michael Phelps, Alec Baldwin, Ben Affleck, and Justin Timberlake are stuck on an island together, with nothing but ... their kids. (Also imagine that they all have young children, aged 4-5.)

Where Are We Going, Dad? takes five Chinese celebrities — a pop star, an actor, a director, a former Olympic diver, and a fashion model — and their young children on 72-hour excursions to idyllic countryside vacation destinations in China, where they "rough-it" in less-than-luxurious accommodations, and compete against each other through mini Survivor-esque tasks.