He was one of the first advocates of a return to sustainable agriculture and organic farming in the United States. He founded a publishing empire, founded several magazines, and published many books—his own and those of others—on health. He also published works on a wide variety of other topics, including The Synonym Finder. Rodale popularized the term "organic" to mean grown without pesticides.[3]

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Rodale was born in New York City on August 16, 1898, the son of a grocer. He grew up on the Lower East Side. His birth name was Cohen but, thinking it would be a handicap in business, he changed it to a non-Jewish one. He married Anna Andrews in 1927[4] and had three children: Robert Rodale (1930–1990), Nina Rodale (who married Robert Hale Horstman and then married Arthur Houghton),[5] and Ruth Rodale.[3]

One of Rodale's most successful projects was Prevention Magazine, founded in 1950, which promotes preventing disease rather than trying to cure it later.[6] It pioneered the return to whole grains, unrefined sweets, using little fat in food preparation, seldom eating animal products, folk cures, herbal medicines, and breastfeeding. It also promoted consuming more than typical amounts of nutritional supplements and forgoing nicotine and caffeine.

Rodale died of a heart attack at the age of 72 while participating as a guest on The Dick Cavett Show in 1971. He was still on stage, having finished his interview, and was seated next to the active interviewee, New York Post columnist Pete Hamill. Rodale had just bragged during his just-completed interview on the show that "I'm in such good health that I fell down a long flight of stairs yesterday and I laughed all the way", "I've decided to live to be a hundred", and "I never felt better in my life!"[8] He had also previously bragged, "I'm going to live to be 100, unless I'm run down by some sugar-crazed taxi driver."[2][9]

According to Cavett, Hamill noticed something was wrong with Rodale, leaned over to Cavett, and said, "This looks bad." According to others, Cavett asked, "Are we boring you, Mr. Rodale?". Cavett himself said that he "emphatically" did not recall saying this, but one of the two physicians in the audience did remember this. The physicians (an internist and orthopedic surgeon, both in residency) rushed onto the stage to try to revive Rodale with CPR, including mouth to mouth resuscitation. Although the EKG continued to show cardiac activity, they were unsuccessful; Rodale was pronounced dead at Roosevelt Hospital[10][11] The episode was never broadcast, although Cavett has described the story in public appearances and on his blog.[8]

After Rodale's death, his son Robert Rodale ran the publishing firm until his own death by car accident.[6] That work included editing the high-circulation Prevention Magazine. Robert Rodale had competed in the Olympics in rifle shooting and was inducted into the United States Bicycling Hall of Fame in 1991.[12]

Granddaughter Maria Rodale, is now chairman and CEO of Rodale, Inc. She attributes her interest in the organic food movement to growing up on America's first organic farm.[13]

^ abc"Rodale: Brief History". Rodale Press. Retrieved 2007-08-26. On September 20, 1990, Bob Rodale was killed in a traffic accident in Russia. He was there to develop plans for a long-term joint venture agreement. The first project completed was Novii Fermer, a Russian magazine devoted to sustainable agriculture. Upon Bob's death, his wife Ardath became Chief Executive Officer/Chairman of the Board.

^ abCavett, Dick (May 3, 2007). "When That Guy Died on My Show". New York Times. Retrieved 2007-08-21. I brought out the next guest, Pete Hamill, whose column ran in The New York Post. Rodale moved "down one" to the couch. As Pete and I began to chat, Mr. Rodale suddenly made a snoring sound, which got a laugh. Comics would sometimes do that for a laugh while another comic was talking, pretending boredom. His head tilted to the side as Pete, in closeup as it happened, whispered audibly, “This looks bad.” The audience laughed at that. I didn't, because I knew Rodale was dead. To this day, I don't know how I knew. I thought, “Good God, I'm in charge here. What do I do?” Next thing I knew I was holding his wrist, thinking, I don't know anything about what a wrist is supposed to feel like.