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Hi, Lloyd - I'm sorry to hear about your departure from Brightshare, there's never a good time to unexpectedly find yourself out of work. We haven't done much work together (I think we've only met once) but you've been around forever (old bastard!) and you've got a cracking reputation, so I'm sure you'll land on your feet soon - there are lots of companies that'll take you on as the asset you are. I wish you the best of luck.

Hi, Lloyd - I'm sorry to hear about your departure from Brightshare, there's never a good time to unexpectedly find yourself out of work. We haven't done much work together (I think we've only met once) but you've been around forever (old bastard!) and you've got a cracking reputation, so I'm sure you'll land on your feet soon - there are lots of companies that'll take you on as the asset you are. I wish you the best of luck.

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So there is the story ;)

So there is the story

After leaving the great position of secretary of the board of an Israel manufacturing company that was now part of a multi-billion Pound UK packaging group DSS, I got a truck license and tried selling organics directly for a year and fell hard!!

Hadar Cohen from spiral, who actually worked for me at the previous company, kindly offered me to either take the affiliate position or a brand manager position, I preferred the sound of the affiliate industry I took over BS from Shelley Shalomi who actually started the program and there i was a one man show running a crappy affiliate program that was blacklist on the GPWA for our excessive and abusive use of pop-up ads. Ted Lou, Ronda, Adrian Beaumont, Kevin RC, Steve Biggs, Rick and many more great people.. taught me the business (I will always owe you guys) and after two years with Warren Jolly's kind assistance (they had just recently launched CAP at the time) I managed to convince management that affiliates were a lot more than blood sucking vampires and that we should make a big investment in a complete re-launch and we did… launching on the GPWA and CAP.

Kevin RC showed me the ropes and café shops at my first conference in Amsterdam and from there started the greatest journey of new friends and new places – Vegas, Miami, Barca, London… and Marcia joined so we were now a two people team.

The USA market closed and our advertising missed the boat – Europe is sports with casino inside, the USA is the opposite way round and advertising went off line and everything online became affiliates, but of course spiral missed this all... Despite this BS grew and grew and we made more friends and worked diligently.

We grew to a ten person team and delivered BY FAR most of the net revenues. Then there was the SEO CM fiasco and i stepped in and convinced management to bite the bullet, pull everyone, save face and move on and they did – always exciting and challenging We then went on to win the casino affiliate and casino CM awards two years running – thanks very much CM!

With BS booming we attracted Erik Smith and unfortunately spiral messed it up big time, we tried in the end to fix what we could but I’m still very sorry about this…

They tried poker in France, mobile, etc… nothing worked and if it did, not for long. And then i brought in an amazing lead, from a very good colleague in the business, for a totally new related area of business, and this time i followed it through and made it happen, as if it was my own company, which it wasn't :P

Restructures and restructures and I stayed in the same position, until they brought in the advertising manager who had missed the USA shut down boat to manage me – OMG! How can someone manage you that doesn't understand or respect affiliates… “Tell %affilliatename% we accept the deal and A will change the reports” What!!!? I thought I didn't hear right?! Really... It became harder and harder internally... but i continued to protect the affiliates best interests because that was in the programs and companies best interest as well.

One of the big advantages of starting an affiliate program is that you understand the technical side as well... and i started get suspicious of possibly of btags changing, hell but aren't they encrypted by MG?! Well they are but you can have two databases… I asked around and made more enemies… hell i wasn't sure if this was a reporting issue/mistake or something else but i had worked for 4 years at Ernst & Young in JHB so auditing is what you do when something looks fishy, no?! That said a still love the old BS Team and I’m sure they still kiss ass... they should cause i trained them

But BS was now established and stable enough to remove me without much damage, and they did just that… *..*

I had started studying solar energy a few years back so i went full time into that but it takes time to getting something new going (we all know that!) and there are bills to pay… and as the world works i met this great guy Alex on FB who offered me a part time remote position to work with a very impressive multilingual team in Tel Aviv so I grabbed the opportunity with both hands and I’m glad to be back So today i work half my time in renewable energy (mega solar and wind projects, BIPV, e-mobility, laser wind testing, energy efficiency technology hydrogen development (!) all over the global, working with some of the biggest companies worldwide – BTW I am looking for partners especially in OZ, but all over as well – so please feel free to contact me lloyd.apter@gmail.com), and the other half my time is devoted to gaming and setting up a something that I can fully relate to…

...i started get suspicious of possibly btags changing, hell but aren't they encrypted by MG?! Well they are but you can have two databases… I asked around and made more enemies… hell I worked for 4 years at Ernst & Young in JHB so auditing is what you do when something looks fishy, no?!