Customers enjoy doing business where they feel respected and cared about. Customers can tell when they are valued by the companies they patronize. Smile. Keep your tone friendly. Make eye contact. Customers like to know you care enough to pay attention to their needs.

Stop what you are doing and listen to what they are trying to say even if it is just hello. It takes only a second to make an impression, and it is far better to make a good one than a bad one. Every time you meet a customer greet them and smile. Go out of your way to find solutions to their problems. If you don’t someone else will.

Understand and Anticipate their Needs

By attending to our customers, we can understand their needs and find solutions to their problems. People feel valued when we take the time to help them. They want to come back because they know we care about them and are glad they choose to give us their business. Using customer feedback forms is one way we can find out and what our clients hope to gain through their relationship with us.

Maintain Consistent Customer Service

To keep customers happy, we must give them consistently give them quality service. When companies hit, and miss customers become leery of doing business with us. Quality needs to be maintained in both our products and our service to retain a client’s business.

Large companies need to keep the same service throughout the chain and not slack off in some of their locations or customers will become unsatisfied. When customers visit places where customer service is inferior, they may not come back to even a place that previously gave them excellent service.

Empower Employees to Solve Problems

Customers hate waiting for managers higher up to solve their problems. Nothing is more infuriating than already being upset something happened and having to wait for someone in authority to find time to come help fix it.

An example of this is one convenience store gives their cashiers the power to make things right and then offer them something like a free coffee to as a thank you for giving them the ability to fix their problem. This gives the customer something for being inconvenienced by the situation in the first place which helps retain customer’s satisfaction.

Showing Customer’s Appreciation

Customers love it when they are showcased in the store or the company newsletter. It shows them how much their business is appreciated by the companies they choose to support with their money. Customers love the attention. It builds strong relationships in the community when stores support the community in the endeavors that are important to them.

Businesses that support the communities that support them make strong support from their customers. This is especially true when companies help the children in the school district to which they belong. Customers support businesses that go the extra mile to help their children through sports and other activities.

To provide excellent customer service for customer retention is just a smart business move. It costs money to give excellent customer service, but it cost companies far more money to rebuild their brand or find new customers. Excellent customer service makes all the difference.