Broadcast News

Wazee Digital Core Now Allows For Direct Facebook Connection

Wazee Digital has announced the availability of a new option in Wazee Digital Core that allows users to post, revise, and delete digital video content on Facebook directly from Core.

With this new feature, Core can now publish to and manage multiple social-media syndication points — YouTube and Facebook — to make it easier for users to monetize their content libraries.

Allison Coquet, Wazee Digital's vice president, product line management, Core, said: "With more than a billion daily active users in March alone, watching more than a million hours of video a day, Facebook represents a huge opportunity for content owners to expand their brands and reach targeted audiences through their premium videos. It's also a growing marketplace for content owners to increase revenue by displaying ads in their content.

"With this new option, we're helping Core customers take advantage of those opportunities by streamlining the process of posting to Facebook, which allows for more posts in less time and easier management of edits and deletions."

Core is Wazee Digital's cloud-native digital asset management solution that powers all its products and services, including distributing content to multiple digital endpoints. The new Facebook-publishing capability provides an efficient workflow for publishing and managing content without going back and forth among multiple applications to do it, and users get an overall view of the status of posted videos in real time in a sortable/filterable interface.

Before the option was available, customers had to download and save their video from Core, open Facebook, post to Facebook, and then upload the video. Now users can simply go to a publishing page, where they can choose to publish to YouTube, Facebook, or both. They can post to one or multiple Facebook pages; choose the type of rendition to publish; curate the metadata displayed in the post; and post, modify, and remove content singly or in bulk.

The Facebook-publishing feature's intuitive design lets companies structure the posting workflow to suit their business practices. Also, employing the Facebook API means there's no need to enter information twice, saving time and reducing the chance of user error.

Core users who are interested in the Facebook publishing option should contact their account managers for licensing details.

More information about Wazee Digital's products and services is available at wazeedigital.com.