Remaining Agile with CRM in the financial sector: Four strategies

When I
was growing up, banks were the icons of conservation. They were, by design,
rigidly process-driven. Their investment decisions were cautious, as compared
to investment markets (e.g. junk bonds and Black Monday), and they could be
relied on for prudence above all else. It was all rather like the Fidelity
Fiduciary Bank from Mary Poppins.

However,
banks and the financial service industry have changed vastly since the 1980s. The sector has been transformed by deregulation and conglomeration. The rise of hedge funds and the
instrumentation of debt have disrupted business models. Competition is fierce and managing the
public's trust in financial institutions hasn't been this tricky since 1927.