Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind:

1. Select the ones people search for
2. Place near the top & rest of page
3. Place in “H” heading tags
4. Use in bold and italic
5. Place into bullet lists
6. Repeat on page < 10%
7. Links on your site as text hyperlinks
8. Incorporate in URL and filenames
9. Incorporate in title page
10. One or two phrases per page