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Print advertisment created by McCann, Israel for Abarbanel, within the category: Health.

Edna is still frightened when the shower door shuts.
Abarbanel’s patients are looking for a sane environment.
Help us give them a little piece of saniy. Donate now for the external clinic renovation at rehab4u.org.il

Hmmm, shadows are definitely questionable. I kind of like it, but then I wondered, "would a shiny new hospital really alleviate these mental issues?" Maybe it would be a step in the right direction. Definitely don't dig the type choices, or the weird type backgrounds. Eh, five.

The Art direction may be bad but the subject is serious and very touchy.

In the end, does it really matter, I don't think they really care about that, 1st : they dont have millions to offer to make you richer 2nd : they dont really care about ultra sophisticated new york designer who hate this.