Joe DiMaggio Brand Identity

In 1941, Joe DiMaggio set one of the most enduring records in sports: getting a hit in every single game for 56 games in a row. (Even seventy years later, no other player has come close.) It was on the anniversary of this athletic feat that Joe DiMaggio, LLC — the sole licensing company and owner of DiMaggio’s name and image — enlisted Wallrich to provide the messaging and design that would energize, promote and license the Joe DiMaggio brand.