Advertise on Campaign Brief WA blog

The Campaign Brief Western Australia blog has become the Perth advertising industry's must visit site for all the latest inlocal news and new campaigns with just about everyone in the industry logging on at least once a day.

The CB Western Australia blog is growing by the day - it's the place to reach advertising decision makers in Western Australia. The site attracts between 1,000 and 2,200 visits per day (Mon-Fri) depending on major news and events. 68.9% of visits are returning visitors.

Square button ads are constantly visible and ideal for building and maintaining awareness in conjunction with your other media impressions. All button ads are linked to your website. Rectangular island banners (MREC) and Leaderboard banners are designed for maximum impact.

If you want to make your presence felt 24/7, now is the time to consider a value for money sponsorship of the CBWA Blog. Contact kaye@campaignbrief.com to discuss your advertising requirements.

Online advertising rates

The following rates are per 30 days, in Australian dollars and exclusive of GST.

Medium rectangle (Island)

300 x 250

$900

Leaderboard

728 x 90

$900

Gold square button

125 x 125

$450

Silver square button

125 x 125

$250

Bronze square button

125 x 125

$100

Full banner (email)

468 x 60

$ enquire

Please note ad production specs below for file size limits, etc.

Rich-media advertising rates

Campaign Brief supports video and polite rich-media advertising without the need for a third-party ad serving supplier. Video ads or ads over the 40K file size limit are served using 'polite loading' and can be up to 1MB. Rich-media ads attract a one-off surcharge of $700 to cover bandwidth, and rich-media ad serving costs.

Online ad production specs

Requirements for all banners:

When supplying banners, specify the target URL

For animated banners:

Keep animation simple - no distracting strobing effects

Looping is permitted

Material deadline: 2 business days prior to live

Creative with a white or light coloured background must have a border

Width

Height

Max. file size

File format

Square button*

125

125

30K

JPG, GIF or PNG

Leaderboard

728

90

40K

Flash, JPG, GIF or PNG

Medium rectangle (Island)

300

250

40K

Flash, JPG, GIF or PNG

Full banner (email)

468

60

30K

JPG, GIF or PNG

* Square button (Gold, Silver or Bronze) can be JPG, PNG or GIF (static or animated) only. No Flash creative.

Flash ad specs

SWF files must be published as Flash 8 or 9, ActionScript 2 only, no AS3.

Any audio must be user initiated by click and must have a visible mute control.

Flash banners must not have the target URL hardcoded in the banner. They should use clickTAG Actionscript (details below).

A back-up image (JPEG, GIF or PNG) to be presented to visitors without Flash on their browsers is not compulsory, but advisable. While the majority of visitors will have the Flash plug-in, iPhone visitors for example will not be able to view your Flash ad.

Rich-media specs

Video banner

Video banners can be booked in Medium Rectangle (Island) placements. Advertisers may supply their video in any file format and Campaign Brief ad operations will process it for placement.

Requirements:

Maximum 30 seconds video

Audio permitted. Sound will be muted by default and only activated by user click on a mute control

Supply with 'safe-area' trimmed and video sized to 300 pixels wide by 250 pixels high

Specify target URL for the banner when supplying video file

Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads

A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash

Video will be played in a loop. If you wish to optimise video yourself, supply video in FLV file format with maximum file size 1MB.

Video banners use polite loading, which means that a lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then streams video. If you wish to customise the appearance of the lightweight banner (including mute control), contact ad sales and a banner template will be supplied.

Polite banner

Heavyweight banners (up to 1MB) can be booked in any Flash placements. A lightweight banner (maximum 40K) is served into the ad space and waits until the page finishes loading, then loads the heavy Flash file. If you wish to customise the appearance of the lightweight banner, contact ad sales and a banner template will be supplied.

Requirements:

Maximum 1MB SWF file

18 frames per second recommended

Audio permitted. Sound must be muted by default and only activated by user click.

Specify target URL for the banner when supplying Flash file

Supply a static image (JPG, GIF or PNG, maximum 20K) to be displayed in the lightweight banner while page loads

A back-up image is recommended (JPG, GIF or PNG, maximum 20K), to be displayed to visitors without Flash

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual,
email martin@campaignbrief.com