Why is Attribution Measurement So Challenging?

OOH requires a panel-based measurement approach, which is different than the 1:1 attribution method commonly used in the digital world.

You need to know:

Who was exposed to the ad

If they went to the advertised location or took thedesired action

What impact the ad had on other KPIs

Ubimo’s Unique Attribution Methodology

Ubimo’s technology works to neutralize biases to assure that campaign result measurement is accurate. Ubimo creates exposed and control groups to address both active device biases and media strategy biases.

By using AI to combine completely anonymized data from over 150 million monthly active users with our comprehensive geographic index, along with first- and third-party data, our method for attribution executes this complex process automatically.