Exhibition

The exhibition presents toy cars that were designed in the last three years by students from the Industrial Design department.

Niv Matlin

The students were asked to design a toy within a pre-assigned framework of material and technology. Through this framework they had to investigate questions like what a toy car looks like; what is the feel of the raw material it is made of; what the actual experience it provides the player;

Galia Lal

The toy cars on display are the result of an exchange between students' ideas and the kids' reactions to playing with the cars. In other words it represents a dialogue between the toy designer and the end user.