After getting some behind the scene clips of Jay Z’s upcoming video for “Picasso Baby,” we now get the official trailer for the music video. Continuing with his unique marketing campaign, Jay now looks to join forces with premium cable network HBO for the premiere of “#PicassoBaby, A Performance Art Film by JAY Z.”

JAY Z presents an unprecedented performance experience. The world premiere exclusive, Picasso Baby: A Performance Art Film, debuts Friday, August 2 at 11PM, only on HBO.

Catch JAY Z’s appearance on Real Time with Bill Maher at 10PM, leading into the Picasso Baby world premiere.

Mark your calendars now and be sure to grab Magna Carta… Holy Grail now if you haven’t already by clicking here.