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A Redbox Instant by Verizon application is now available for the Sony PlayStation 3 console, joining a host of other platforms for the subscription streaming service. Sony and Verizon developed a recommendation feature for the PS3 called The Playlist, which provides a curated collection of available movies. It's not clear yet whether Redbox Instant will be available on the forthcoming PlayStation 4 console.

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Since cutting the price on its PlayStation 3 console, Sony has been developing a strategy to introduce a wider audience to the machine's features, particularly its ability to play Blu-ray discs, according to John Koller, the director of hardware marketing for Sony Computer Entertainment. Koller said the PS3's initial sweet spot of males ages 12 to 34 has been expanded to encompass males and females ages 18 to 49.

Looking for a competitive edge against Microsoft and its Xbox 360 console, Sony has announced a deal in which owners of its PlayStation 3 system will get access to Netflix's library of TV shows and movies for instant streaming. The key difference with the Xbox 360, which offers Netflix access for $50 a year, is that Sony will provide the Netflix gateway at no extra cost to Netflix service subscribers.

Looking for a competitive edge against Microsoft and its Xbox 360 console, Sony has announced a deal in which owners of its PlayStation 3 system will get access to Netflix's library of TV shows and movies for instant streaming. The key difference with the Xbox 360, which offers Netflix access for $50 a year, is that Sony will provide the Netflix gateway at no extra cost to Netflix service subscribers.

Sony's struggling PlayStation 3 game console, saddled with a hefty price tag and a dearth of exclusive titles, is losing ground to archrivals Nintendo's Wii and Microsoft's Xbox, according to this report. Figures from researcher NPD show that while Wii sales have doubled and Xbox's are up 8%, U.S. sales of the PS3 were off 19% in November.

Sony will not follow the lead of Microsoft in cutting prices on its most-advanced video game console, saying the PlayStation 3 -- $399 for its basic model -- is a much better value than competing platforms at half the price. Microsoft recently reduced its lowest-price Xbox console to $199, but Kazuo Hirai, president and group CEO of Sony Computer Entertainment, asserted in an interview that unlike the Xbox, the PS3 contains a hard drive and plays Blu-ray movies.