Playfully Engaging with Knowledge

Getting and retaining engagement in a distracted online environment can be tough. How do you bring engagement here?

PROBLEM Harvard Business Review launched HBR Ascend, a new knowledge offering for emerging leaders. For this, HBR was looking to engage online readers and retaining their attention longer on what was a serious business content website.

SOLUTION We designed pop-up ‘case study questions’ based on HBR articles that helped readers test themselves. Answers also lead readers to other parts of the website.

Is innovation in your organization spotty?

Or is there any method to the madness?

Customer Connect

Understanding customers and users is critical to create meaningful innovation.

PROBLEM Help engineers make the shift from tactical to strategic customer conversations.

SOLUTION A mix of knowledge + action sessions around

Better use of empathy, observation, and conversation

Bringing back knowledge to the organisation from customer interactions

Using social media to spot customer trends

Getting more out of Hackathons

Hackathons have become a sign of innovation within groups. But are you getting the most out of these? Or is it just a way for people to take a break from work?

PROBLEM A product company asked: "Can we make our existing hackathon more impactful"?

SOLUTION We co-designed additions aimed at

Increasing the involvement of leaders in the process to improve quality of problems & ideas

Help participants use design thinking during the hackathon

Get participants better at pitching their prototypes

As a result, our clients see improved business outcomes from hackathons .