Samsung is giving away free Prince tickets, but only to customers who complete a scavenger hunt using its phones. WSJ's John Jurgensen reports from South By Southwest in Austin. (Photo: Getty Images)

This transcript has been automatically generated and may not be 100% accurate.

... the South by Southwest people are lining up for promotional campaign for Samsung phones ... if these bands get lucky though snag a ticket to a concert by Prince on Saturday night ... for Samsung at the chance to gain ground in its growing battle for market share with Apple's I thought ... the competition grew more intense Thursday with Samsung unveiled its new Galaxy phone ... by the news outlets outlets what sort of demographic are huge times ... our two year bringing together dinner at Sydney's may be and they'll all in one day someone's identity of people who are ... the right yet been eight years and one dollars in the community ... and what are they people are very innovative and looking for the next big thing ... this being the next big thing after the I phone ... the ... euro in it ... he conceded Samsung has made big investments presence here ... in this clubhouse where people come in and Samsung phones work for you to ... design their own t shirts ... customers here to find themselves over dead phone battery can tweak Samsung ... and the dispatch a bike messenger to deliver a fresh one ... Samsung won't say how much it spent here ... but given the appearance that prints and other big acts the company booked ... a kid come cheap ... this pushes differ from Apple strategy The company doesn't do promotions or sponsor parties in South by Apple declined to comment ... to see Prince band's first need to commit some time to Samsung ... these people have completed a city wide scavenger on the Galaxy devices on price ... those who put them all reported year hopes of nabbing one of two hundred concert tickets ... does it lead to even dissolving yet to have the data via an Internet statement not like the idea I hadn't and then ... I know it ... I got ... itself by Samsung is far from the only brand from rorting itself ... but it has scored points with a huge presence here ... and by bringing in some of the biggest superstars of the week ... as the real reason he was dating a mile per hour was ... not so ... for The Wall Street Journal I'm John Jurgensen ...