The development in the region is forcing the country to be more open and
keep up with our neighboring countries. This is evident in the Tourism Sector,
the lowering of the travel tax, the imminent transfer of International flights
to NAIA 3, the budget allocation for the repair of NAIA 2, and the expansion in
Clark where another International Airport that can accept a bigger number of
tourists are just some of the numerous good news for the tourism industry.

The new Department of Tourism logo “It’s More Fun in the Philippines”
is a social media rock star that needed concrete actions to transform it into
economic gains for our country. The logo built a tourism momentum and this
force we need to be prepared in order to maximize it.

It is with this landscape that a prepared and educated MICE professionals
are needed. It is with this backdrop that educating and training the next MICE
professionals is a must and an obligation among the existing MICE
professionals.

Thus, MICE 101 will serve as one of the concrete actions to fast track
the education and training of the next generation of MICE professionals.

Topic 1:DOT MICE
Situationer and Plans,

Assistant
Secretary Domingo Ramon Enerio III

Take Home Knowledge:

1. Current situation of MICE in the Philippines.
2. Current action plans of DOT for MICE in the Philippines
3. Role of MICE in the current “It’s More Fun in the
Philippines” DOT promotion

4.
Case Studies

Topic 2: Exhibition in the Philippines,

Ms. Jing Lagandaon, Managing Director,

Globalink MP
Events International, Inc.

Take Home Knowledge:

1.
Current situation of Exhibition in the Philippines
2. Critical Success Factors in putting up an Exhibition
3. Challenges the Exhibition Industry faces in the
Philippines
4. Case Studies