Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and twenty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve.
"Thank you for giving me the knowledge I need in life. [Business Writing] was helpful, life changing, and has made a huge
impact in my writing." -- Message from a Business Writing student
The principles you'll learn in this course enable you to become a great business writer. They also provide the foundation for moving into Graphic Design and Successful Presentation, so that you can unleash your best professional self whenever--and however--you present your ideas in the workplace.

SR

The course did fulfill my expectations. Just a note for the future, the continuous camera angle changes caused me distractions. Except for that the contents were very clear and easy to follow.

EA

Jan 20, 2019

Filled StarFilled StarFilled StarFilled StarFilled Star

excellent course - Quintin made the course simple and fun. This learning experience helped me to improve my writing. I recommend this course to everyone interested in writing. Excellent work.

從本節課中

Building Great Business Writing

The first lesson in this module introduces the Effective Communication specialization, the capstone project, and the Business Writing course. You'll meet the writing instructor, Dr. Quentin McAndrew, and her counterparts Dave Underwood and Professor William Kuskin, who teach Graphic Design and Successful Presentation. Dave and William join Quentin to offer insights into how writing, design, and presentation relate to a process of continuous personal branding that we call Effective Communication. In this module, you'll discover the simple principles that inform all great business writing and that serve as the foundation of this course. These lessons set the stage for the deeper exploration and specific techniques that follow, not just in Business Writing, but in Graphic Design and Successful Presentation as well. Let's get started!

教學方

Dr. Quentin McAndrew

Instructor

腳本

What is good writing? One way to tell is to look at some examples of bad writing. Let's take a look and see what we can figure out. We want to drive the metrics to optimize the leveraging of the sales parameters to achieve a paradigm shift in our market penetration. Does anyone know what this sentence actually means? It's pretty hard to figure out but it's easy to see that this isn't good writing. How about his? Acme Company plans to develop a planning committee on budget planning. Not so good, right? And finally this example. Beta Corporation has been a hot-button issue lately in the media because it seems every time you turn on the news, someone is openly expressing their beliefs about them. Whether it's a politician attempting to advance their political agenda, an interest group lobbying against their building a new building, or a local resident putting up a yard sign about them. Everyone seems to have an opinion about Beta and it just goes on nonstop. This sentence goes on nonstop. Okay, now that we've looked at some bad writing examples, what have you learned? Well, we've learned that it takes work to read bad writing. From this exercise, you've learned without even having any writing training, that you know what bad writing is. You also know what good writing is. Not this, not the examples we've just looked at, they're hard to read. By the rule of opposites then, good writing is easy to read. The trick is getting you to the point where you can create good writing yourself. Well, that's my job, let's look at this example again. What impressions do you have of the person who wrote this? Well, actually I wrote it, but you know what I mean. What about this one? Just from the basis of these few sentences which feel like lot more than a few sentences, these writers don't appear to be a very accomplish professionals, do they? Would you want to be in a meeting with this person or have to read an entire memo that was written by them? No, you wouldn't. What about the writer who instead of writing this, writes this. It's quite a relief to read the sentence by comparison, isn't it? And doesn't the second writer seem more authoritative and organized? That's what we want to do for you in this course. We don't want you to be the first writer, we want you to be the second writer the person that people see as professional and organized and highly competent. To do that, you need to understand the principles of good writing. And this principles will inform every business document that you every create. We're going to get started on the first one in the next video