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Eliminating Code Bloat

Posted on January 25, 2006 by Stoney G deGeyter

Removing code bloat is an important part of the total optimization process, yet one that is often overlooked by many professional SEOs. While search engines strive to be extremely forgiving in the code structure, I strongly believe that search engines do consider elements beyond simple textual and link relevance when determining the value of a site.

Eliminating code bloat can mean different things to different SEOs. Some will move a few non-essential elements from the page while others will go all out reorganizing the code into the most streamlined form possible. While often times site structure and backend development may prevent a site from having the leanest code preferred, it’s always best to adjust what you can to get the leanest code possible.

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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