Online Business Basics

Since "success" is so subjective, I'd clarify this by saying that the article is about small commerce sites and what successful site owners have in common. While the themes are nothing revolutionary, I think they are certainly applicable and based on reality. They are:

Get started- even if it's not perfect

Focus on your niche

Model Success

With all the high-brow analysis out there, I think it's good to remember the folks who are just getting started with the Internet and make sure the can get started on the right foot- they may be the innovators that we come to respect one day.