Spend your lunch break wisely. Learn a specific marketing tactic, hear case studies, absorb best practices and leave the session with a new marketing strategy you can actually execute.In this session, you'll learn about the art of storytelling for business. Whether you're a new or existing company, learn how to use personas and brand architecture to better represent your products and services consistently throughout all of your marketing materials.What to bring: - Digital or analog notetaking device - Brownbag lunch (option to order pizza & salad for an additional $5)