What is local SEO? Local search engine optimisation (Seo) is the art of optimising your website and entire Internet presence to rank for local searches on Google. If you have a local business such as an office, shops, restaurants or similar local service you need to rank for searches from people in your area who are looking for your service. While it can be difficult to rank for local searches, it is still by far the easiest method of SEO you can use in order to get qualified traffic to your website. This is because while it still uses similarRead More

Have you ever wondered what happens when you type a search query into Google? Have you wondered what factors Google takes into account when deciding to rank your webpage amongst billions of other webpages on the Internet? According to Matt Cutts, a former engineer in the quality group at Google this is what happens when you do a web search. The first thing to understand is that when you do a Google search, you aren’t actually searching the web, you’re searching Google’s index of the web, or at least as much of it as we can find. We do thisRead More

One of the ads in this video will give your Google account details to scammers. Can you spot which one? Just by looking it is almost impossible to see which Google ad is a phishing scam. That’s because it is probably using a legitimate account at has most likely been hacked. In the real world, the phishing ad would not be outlined in red with the other ads blacked out but the video shows the actual ad. When you click on this ad here you are brought to a very legitimate -looking login page asking for your Google AdWords accountRead More

It can be an online catalogue of all your products and services, a brochure for your company that can be easily changed at any time to let people know about your latest deals you are offering. If people want to know what you sell or see examples of what you do, you can direct them to your website. It is open 24-7-365 days a year. This means that you are no longer missing customers because you were closed and no more answering machine messages of phones hanging up because you are contactable atall times via your website. You can ofRead More

Just Do It! And do it regularly. Search engine optimisation is not a once off event. Google changes to your ranking algorithm approximately 500 times a year, more than once a day. So you need to commit to allocating time for your search engine optimisation. Don’t expect immediate results. SEO is an ongoing process and it can take months before you start to see a return on your investment. Taking shortcuts will almost certainly get you banned from Google’s index. Build a fantastic website with compelling content. It’s not enough that your site has great content, it also needs toRead More

How much does it cost to advertise on Google? That is a really good question. The answer is it depends on many factors such as: Top advertisers on Google are spending $50M every year on Google AdWords, but that doesn’t mean you have to. The truth is, there are several variables that control how much you’ll want and need to spend on your search ads. The quality of your adwords campaign How Competitive your Market is How competitive the keywords you are bidding on. The quality of your landing page Quality is a major factor in how much your GoogleRead More

WordPress is a fantastic content management system that allows you to easily update your website with almost no technical knowledge. For this reason the majority of websites we develop use WordPress. Another great feature of WordPress is the amount of plug-ins that are available that allow you to easily add extra functionality to your website. Some of these plug-ins can help you get more traffic or convert your visitors into paying clients. Here are some of my favourites both free and paid. As a quick disclaimer, I would like to let you know that if you purchase some of theseRead More

As soon as you have logged in to WordPress the easiest way to edit your page is to click visit site which is located in the top left-hand side of the admin bar. Just hover your mouse over it your site name and the link will appear, you can also click on your site name. When you are back on your site you will notice a black bar going across the top of the screen. Navigate to the page you want to edit then click edit page. You can then edit the page as easily as you would edit aRead More

Online Shopping Statistics Thinking of starting your own e-commerce website? There has never been a better time as these statictics show. Eighty-one percent of shoppers research their product online before purchasing. Sixty percent begin their search for their products using a search engine 61 percent will read product reviews before making any purchase. On average, an online shopper will visit 3 websites before making their purchase. Retail Sales from shopping online predicted to grow to $370 billion in 2017 In 2013 57% of Irish Internet users shopped online. This figure has increased steadily since then. 71% of online shoppers believeRead More

Let us assume that you have created a website and are getting visitors. The next thing you need to ask is this: Once you get a visitor’s interest, how can you bring them back? Naturally, you do not need every visitor to return, however you do want clients and potential clients to visit your site again and again. I’m assuming you have created compelling content in order to have your visitors return to see what is on your site next. Here are 7 methods to keep clients returning to your site: 1. Add new content regularly and update existing outRead More