LOWVILLE, NY: Local students from grades 8 through 12 toured local manufacturing facilities in Lewis, Jefferson and St. Lawrence counties on October 12, 2018 to celebrate the annual nationwide event, Manufacturing Day.

LOWVILLE, NY - SEPTEMBER 27, 2018 : “Marketing Strategy for SMBs and Nonprofits” is the first offive upcoming live seminars sponsored by 4 local business development agencies. The Women’sBusiness Center of NYS in partnership with the North Country PTAC, the Lewis County Chamber ofCommerce and Lewis County Economic Development presents a series of marketing seminarsdesigned to help small businesses and nonprofit groups succeed in today’s marketing world.

“Marketing 101” focuses on the website and quality content as the cornerstones of a good marketingstrategy; and further demonstrates how to use free online tools to drive qualified website traffic usingemail and social media.

Marketing a new or established business can seem like a daunting task to many owners andmanagers, but it’s an important part of any successful business strategy. “Marketing 101” is a livemarketing series for new, small or medium-sized businesses and nonprofits to learn how to effectivelymarket themselves in the 21st Century.

Participants will learn how to spend as little as 3 hours per week and effectively advertise a product orservice to a highly-targeted local or regional audience. They will discover how to use free moderntools to connect with a qualified audience that already needs their product or service; gain valuableinsight into lead development, and learn how to turn a prospect into a follower, followers intocustomers, and customers into raving fans.

“Marketing Strategy for SMBs and Nonprofits” is the first of 5 upcoming seminars starting onTuesday, October 16th from 3:00pm to 6:00pm at the Lewis County Chamber of Commerce inLowville, NY. Participants will learn about current marketing trends and develop a marketing strategyfor their business, group or nonprofit organization to compete in the 21st Century Marketplace. Thecost of the seminar is $25.

Following “Marketing Strategy for SMBs and Nonprofits” in the Marketing 101 series:

● October 30th - Website Strategy and Management - Learn how to optimize your existingwebsite...or simply build a new one! Building and managing a website for a small business ornonprofits used to be difficult, but now, there are many solutions available to establish andbuild your presence on the Internet. From choosing a domain name and the right platform, tocontent, security and search engine optimization, this seminar provides a series of steps andaction items necessary to build, manage and maintain a website. ($25)

● November 13th - Email Marketing 101 - Design and launch an email marketing campaign inone day. Participants are encouraged to bring a laptop and follow along this live demonstrationthat will demonstrate how to build a template, how to build a contact list and how to createcontent to effectively communicate with leads, prospects, customers and volunteers.Attendees will see a side-by-side comparison of Constant Contact and Mailchimp, two of theleading email marketing platforms. ($25)

● November 27th - Facebook for Business - Learn how to start, optimize and manage a FacebookPage for your business, organization or group. Facebook continues to provide a consistentlystrong return on investment for marketing businesses of all sizes. For new and smallbusinesses, Facebook can provide an inexpensive entry into advertising. ($25)

● December 11th - Facebook Ads Manager - ** SEMINAR WILL RUN FROM 2-6PM AND WILL COVER FACEBOOK FOR BUSINESS AND FACEBOOK ADS MANAGER** Learn to use the same robust marketing tool that theagencies use! Take control of your marketing budget and use it for effectively marketing to ahighly-qualified audience of Facebook Users. This class is recommended for those ready tobudget $150 - $300 per month in Facebook advertising costs. ($25)

Enrollment for the entire series or individual sessions may be completed by visiting nywbc.org or bycalling the Women’s Business Center of NYS at 315-733-9848.

Marketing 101 is presented in collaboration between the Women’s Business Center of NYS, NorthCountry PTAC, the Lewis County Chamber of Commerce and Lewis County Economic Development.The Women’s Business Center is dedicated to helping women start or develop their business andspecializes in helping women achieve MWBE certification in 29 upstate New York Counties. NorthCountry PTAC serves as a Procurement Technical Assistance Center and provides free governmentcontract counseling to assist firms in selling to the military, federal, state and local governments.Lewis County Economic Development’s mission is to attract and enhance industrial and economicdevelopment and create jobs and maintain economic stability within Lewis County. The mission of theLewis County Chamber of Commerce is to nurture and promote commercial, recreational andcommunity activities, which enhance the quality of life and general prosperity of the people of LewisCounty.

Sessions are taught by veteran marketing consultant, Scott Mathias, who has a talent for teachingand explaining modern technological tools into layperson’s terms. While each seminar is packed withuseful information and tips, the sessions allow for questions and clarification throughout.All sessions take place at the Lewis County Chamber of Commerce at 7576 S. State Street Lowville,NY. Questions may be directed to the Women’s Business Center at (315) 733-9848.