Event Recap: Deep Custom

There are any number of words that you can use to describe Erik Noren; brash, creative, hard-working, genius. But to convey who Erik Noren is in a tidy 8 minutes? Now that is a challenge.

We spent last night at the Jungle Theater watching the first screening of “Deep Custom” a film about Noren, the owner and sole frame builder behind Twin Cities’ based Peacock Groove.

For years Noren has been known around the Twin Cities as someone who make bikes with flair and creativity. His profile has grown around the country through events such as the North American Handmade Bike Show (NAHBS) where he displays unique designs such as the Old Style Bike.

City Reports

About Urban Velo

Urban Velo is a reflection of the cycling culture in current day cities. Our readers are encouraged to contribute their words and art.

Urban Velo is published fives times per year, on the even months (we skip the February issue). Issues are available for free download as they become available, with high resolution copies available for iPad purchase. Print copies are available for purchase online and at select bicycle retailers and like minded establishments across the country.