Abstract

This study details the second iterative data collection cycle of an Augmented Reality mobile application platform for three months at an Art Museum in the Southern United States. Data was collected utilizing a mobile Augmented Reality application implementation within the informal learning environment. The immersive experience campaign tracked participants use of the mobile AR application, time on task, and how long each learning artifact was engaged with within the museum site. The AR app was downloaded activated by a total of (N =149) unique users between February and April. Users reported increased engagement with the informal learning environment and returned to use the app 76.4% of the time.