The increasing introduction of holographic display is one of the major
trends being witnessed in the global
automotive digital cockpit market 2018-2022. The automotive
holographic display is the 3D image of the object that uses light
diffraction to create it. It is a full-color display generated by
reflections on the dashboard of the vehicle. When compared to
conventional displays, it is completely different as it uses projection
to display information and images on the screen. The display appears
like a free-floating form and is only visible to the driver and not the
co-passengers or the other occupants. The leading automotive OEMs are
working on this very advanced display technology.

According to Technavio analysts, one of the key factors contributing to
the growth of the global automotive digital cockpit market is the
falling prices of LCD/TFT display giving economies of scale benefits:

Hardware cost remains a primary consideration for OEMs, and by keeping a
close eye on consumer electronics, the OEMs can adopt new technology in
a cost-effective manner. Moreover, in the consumer electronics segment,
when any technology is adopted, its volume grows, thus reducing its
prices in the market and benefitting other segments. For example, the
cost of LCD panels reduced because of their adoption in smartphones as
the number of smartphones shipped worldwide is in millions. This allowed
the suppliers to reduce the cost of LCDs, thereby reducing the overall
cost of the HMI system. Similarly, smartphones have technologies such as
graphics, haptics, and speech recognition, which are used in the
display- and non-display-based HMI systems.

According to a senior analyst at Technavio for research on automotive
components, “In the global automotive digital cockpit market, the
falling prices of LCD/TFT display and OLED is an added advantage. This
is because OEMs may find it less pressurizing from the cost point for
the introduction of the same in the mass market at least toward the end
of the forecast period. This will offer extensive growth opportunities
in the automotive digital cockpit market. In developed regions, the
market is already witnessing hybrid cockpit displays entering the
mid-level cars segment. This is due to factors such as customer demand
and affordability enabled for the OEMs due to the falling prices of
LCD/TFT displays.”

Global automotive digital cockpit market:
Segmentation analysis

The global automotive digital cockpit market research report provides
market segmentation by application (luxury cars and mid-segment cars)
and by region (the Americas, EMEA, and APAC). It provides an in-depth
analysis of the prominent factors influencing the market, including
drivers, opportunities, trends, and industry-specific challenges.

The luxury cars segment held the largest market share in 2017,
accounting for over 78% of the market. This application segment is
expected to dominate the global market throughout the forecast period.

EMEA led the market in 2017 with a market share of nearly 36%. However,
by 2022, the Americas is expected to surpass EMEA to become the leading
region, accounting for a market share of nearly 38%.

Technavio’s sample reports are free of charge and contain multiple
sections of the report such as the market size and forecast, drivers,
challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market Sizing

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

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