Reputation Management Dashboard

The Reputation Management feature provides you with a complete overview of your primary domain, as well as other URLs you need to monitor to reduce the instances of negative references displaying in the top search engine results for your brand. This report
is rich with options that allow for customized views.

Select Competitive View to display all the URLs being tracked in the campaign in the same report table.

Video: How to View a Reputation Management Dashboard

Dashboard Examples

Reputation Management Dashboard

Turn on Brand Impact in the Report Options to view a color-coded Reputation Management Rank Dashboard that highlights the progress of improving rank of positive URLs and pushing negative web pages down in the SERPs.

In this example Competitive View has been selected and we see that the first negative web page (highlighted in red) originally ranked in position 3 (baseline) when we started tracking it and it has successfully been pushed out of the top 100 search results.

Discover potential reputation management issues with SERP Snapshot

The window icon launches the Top 10 Organic search results along with any special Google SERP features that display on page 1. In this example, we found the keyword ranking in position 2 for the Twitter account of this customer. We also see indication of a Knowledge Graph, News results, and sitelinks for this brand.

The In the news section (as well as further down in the top 10 results) is providing us with new Negative URLs to track for this brand.

Report Options

Date:

Click the calendar icon to select the date

Display:

Custom Report Title: (optional) enter a Title to display centered at the top of your report. This title will also display on your White Label PDF Reports; both in the bookmarked links and at the top of the report.

Display General Columns:

Search Engine identifier: displays a search engine icon per row in addition to the search engine name at the top of the table)

Website (URL) per row. This must be set to display in order for Website Tags and Brand Impact features to display.

Website Tags (tags added in the Campaign Settings > Websites screen to add an identifier to the URL - very useful for YouTube video URLs)

Landing Page: displays the URL of the page that the keyword ranked highest for

Targeted URL: displays an indicator of a match with the Target URL(s) set in the Keywords screen for individual keywords

Keyword Tags: displays a column containing tags per keyword. To display only specific tags, use the Keyword Tag filter

Algorithm Updates: displays Google algorithm changes that have occurred during the report period, in the individual keyword performance graphs.

Display Rank Columns:

Baseline: displays a column with the rank on the 1st day the keyword was added to the campaign, or if the keyword did not rank within the maximum supported results tracked by each search engine, then Baseline displays the first rank recorded by Rank Ranger for the Keyword when it did rank.
Refer to our current list of supported search engines for rank depth and additional information

Best Rank: displays the highest rank recorded on any day since the campaign was created

Target Rank: displays a column in which target rank can be added by clicking into the cell per keyword

Daily rank change: compared to the previous day

Weekly rank change: compared to the same day for the previous week

Monthly rank change: compared to 30 days prior to the report date

Quarterly rank change: compared to the same date 3 months prior

Semi Annual rank change: compared to the same date 6 months prior

Annual rank change: compared to the same date during the previous year

Overall Change: the overall change between the Baseline rank and the report date rank

Negative Values: when disabled, keywords with negative rank change will not display in the report

Note: When a new Campaign or new Keyword is added to Rank Ranger, if the Daily, Weekly or Monthly column is set to display before that time period has actually elapsed, then N/A will display in those columns.

Display SERP Columns:

SERP Feature Icons for each Google search engine

SERP Snapshot: displays a column with a clickable icon that launches a window containing the top 10 (or 20 depending upon package) search engine results and features from that actual rank tracking event

Display Keyword Metrics Columns:

Avg. Monthly Volume: based on Keyword Planner when the keyword was added to the campaign (learn more)

Avg. CPC: AdWords average cost per click

PPC Competition: from AdWords

KEI: keyword efficiency index

Display Domain Metrics Columns:

Majestic Indexed Pages is the domain's total number of pages indexed by Majestic

Majestic Domain Backlinks is the domain's total number of backlinks reported by Majestic

Majestic Citation Flow is a flow metric, which is weighted by the number of citations to a given URL, or Domain

Majestic Trust Flow is a flow metric, which is weighted by the number of clicks from a seed set of trusted sites to a given URL, or Domain.

Ahrefs Indexed Pages is the domain's total number of pages indexed by Ahrefs

Ahrefs Domain Backlinks is the domain's total number of backlinks reported by Ahrefs

Moz Domain Authority is a prediction of this domain's ranking potential in the search engines based on an algorithmic combination of link metrics

Keywords:

Select the Keywords you want included in the report (use the All or None link for quick selection)

Important: When you add keywords to a campaign you need to open Report Options and
check the boxes beside the new keywords or click the Reset button to
display all keywords in your report. The number of
keywords currently included in your report displays directly below the
report
title where you'll find the words "Displaying # out of ## keywords" for your convenience. That calculation comes from the settings you select here.

Keyword Tag Filter:

Select the tag(s) you want to filter the report results by (optional)

Select a Tag Filter:

Contains at least one (OR) - this option will include any of the selected keyword tags

Require all selected (AND) - this option requires all of the selected keyword tags in order for the keyword data to display in the report

Websites:

Choose whether or not to highlight the primary URL (campaign domain) in the report (this is the default when selecting the Competitive View of this report that groups the tables by keyword and lists all the selected domains).

Select the websites you want included in the report (use the All or None link for quick selection).

Search Engines:

Select the search engines you want included in the report

Use the up and down arrows to reorder the display of search engines in your report, if desired