04 Aug Jordan Brand Opens First South Korean Store in Hongdae

Jordan Brand, American-based sports apparel subsidiary of Nike recently opened its first flagship store in Seoul, South Korea. Located in Seoul’s university neighborhood of Hongdae, the premium retail store continues on Michael Jordan’s legacy with a full range of Jordan Brand products.

“The energy and passion we see for sport and culture in cities across Korea gives us an opportunity to become a destination for athletes who want the perfect blend of performance and style,” says Jordan Brand President Larry Miller. “We hope the new Jordan Hongdae store will ignite the passions of future generations, inspiring them to defy the odds, chase their athletic goals and elevate their game.”

The Jordan Brand Hongdae location will offer customers access to the latest product releases including the Super.Fly 2017 in addition to access to exclusive personalization services including custom dubraes and shoe laces and hyperlocal icons by Grafflex printed on T-shirts. Link, Link