What is Web Design and how can it help my business?

Your website’s design is probably the most critical part when it comes to defining your online brand. Gone are the day businesses could get by on having a single web designer do some basic HTML to produce a website that converts. With the evolution of the internet, the way companies must prioritize the design quality of their websites had dramatically changed. In today’s market, a high-quality website is the cornerstone of a business’s online presence.

Search engine algorithms continue to get better and better at using the quality of design as well as the quality of its content to help determine the rank of a website. These factors continue to have an increasing role in search engine optimization (SEO).

Your company’s website acts as the online face of your brand. It a lot of cases it will be the first thing your potential client will see. A website’s appearance can either help increase its traffic or drive it away. If your site’s quality is poor and doesn’t look good to a prospective client, it’s highly unlikely they will place trust in your or your business to make a purchase or call for service.

Your sites appearance reflects the business behind it. To gain the trust of consumers with your online presence, web design is one area you absolutely can’t ignore.

What is Responsive Website Design and how can it help my business?

A responsive website is one that adapts to any device for each unique visitor whether they view on desktop, tablet, or smartphone. A responsive site will resize its content and images for different screen sizes to ensure a compelling view of the website on any device.

With the increase in usage of mobile devices and tablets, it is critical your site has a responsive design (mobile ready). Google will now penalize your website in its rankings if your site is not responsive. So, any website not optimized for mobile usage will leave significant amounts of opportunity and business on the table. Of course, this will translate into lost revenues.

If your site has a poor web design or is not yet mobile ready, click get started below to take back control of the online face of your company.