February 07, 2013

ECU claims their slogan was "pirated"

A North Carolina university and a major technology company are tangled up in a court battle over which one of them has the right to turn an existential statement into a dull marketing slogan.

According to Reuters, East Carolina University is suing Cisco Systems Inc. over the company’s use of what the university says is its registered trademark, “Tomorrow Starts Here,” a phrase that plays prominently in the company’s new marketing campaign. ...

Steven C. Ballard, the university’s chancellor, said in a written statement on the university’s Web site that the slogan was nothing new for his university. He noted that the institution had been using it “for over a decade,” including in major advertisements. The university’s lawsuit seeks injunctive relief and damages, according to the statement.

A company spokeswoman told Reuters that the lawsuit was a surprise, adding that Cisco was “confident” that its campaign “does not create any confusion in the marketplace.”

Comments

A North Carolina university and a major technology company are tangled up in a court battle over which one of them has the right to turn an existential statement into a dull marketing slogan.

According to Reuters, East Carolina University is suing Cisco Systems Inc. over the company’s use of what the university says is its registered trademark, “Tomorrow Starts Here,” a phrase that plays prominently in the company’s new marketing campaign. ...

Steven C. Ballard, the university’s chancellor, said in a written statement on the university’s Web site that the slogan was nothing new for his university. He noted that the institution had been using it “for over a decade,” including in major advertisements. The university’s lawsuit seeks injunctive relief and damages, according to the statement.

A company spokeswoman told Reuters that the lawsuit was a surprise, adding that Cisco was “confident” that its campaign “does not create any confusion in the marketplace.”

Rankings

"This blog aims to look at more of the microeconomic ideas that can be used toward environmental ends. Bringing to bear a large quantity of external sources and articles, this blog presents a clear vision of what economic environmentalism can be."

Google Ads

Don't believe what they're saying

And allow me a quick moment to gush: ... The env-econ.net blog was more or less a lifeline in that period of my life, as it was one of the few ways I stayed plugged into the env. econ scene. -- Anonymous

... the Environmental Economics blog ... is now the default homepage on my browser (but then again, I guess I am a wonk -- a word I learned on the E.E. blog). That is a very nice service to the profession.-- Anonymous

"... I try and read the blog everyday and have pointed it out to other faculty who have their students read it for class. It is truly one of the best things in the blogosphere."-- Anonymous