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New Curata eBook Gives Marketers Fuel to Feed the Content Beast

Features Strategic Techniques for Marketers to Drive Content Marketing Results

CAMBRIDGE, MA--(Marketwire - Jun 13, 2012) - As any content marketer knows, it is not the boogieman that keeps them up at night; it is the content beast. With an insatiable appetite for fresh, compelling content that grows more demanding with each feeding, the content beast is a major burden to marketers aiming to establish content-driven lead generation and customer acquisition programs.

Curata (formerly HiveFire, Inc.), provider of the leading content curation technology solution for marketers, today announced its fourth eBook, How to Feed the Content Beast (Without Getting Eaten Alive). With a foreword from Chief Content Officer of MarketingProfs, Ann Handley, as well as highly applicable best practices, this eBook offers a playful and engaging look at strategies for producing well-balanced content, as well as actionable tips for driving program results.

Why: Marketers have already begun to recognize that the beast needs to be fed on a regular basis. This eBook provides strategies for utilizing both content creation and curation to round out a well-balanced diet.

Who: This is an important guide for B2B marketers looking to implement or improve upon existing content marketing strategies to establish thought leadership and drive customer engagement.

About CurataCurata (formerly HiveFire, Inc.) provides easy-to-use marketing web-based solutions for content curation and content marketing. The Curata platform allows marketers to quickly find, organize and share content on specific issues or topics in order to establish thought leadership, own industry conversations and drive qualified web traffic. Curata was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit www.Curata.com.