Edoardo Fendi and Adele Casagrande found instant success when they opened their small Roman shop, which produced high-quality leather goods and skillfully crafted fur, in 1925. In 1965, Karl Lagerfeld started designing for the brand and launched its first women’s ready-to-wear collection in 1977. The men’s collection, designed by the founders’ granddaughter Silvia Venturini Fendi, followed in 1990. Today, with her and Lagerfeld still at the helm, Fendi is world-renowned for its innovative designs in ready-to-wear, bags, and shoes as well as its iconic “FF” logo.