How to Get Over 1,000,000 Viewers to Your YouTube Channel

In This Episode: 02:14 – Brent Mail’s background and what’s he doing professionally 03:17 – What lead Brent to get multimedia online, considering the fact that photography is mostly offline? 05:38 – Benefits Brent are experiencing after utilising multimedia online 08:16 – What inspired Brent to pursue multimedia online? 11:01 – Brent’s top 3 main objectives with going multimedia 12:44 – Benefits of making money online 14:09 – How often should you put up videos online? 15:54 – Essentials of video testimonials of your clients 17:01 – Creating the habit of making videos 19:43 – Advantages of outsourcing most of the work to produce multimedia content 20:47 – How to decide on the topics of your videos? 24:29 – How to drive traffic to your Youtube videos? 27:16 – Importance of Call to Actions at the end of your videos 29:26 – Top 3 impacts or results that Brent’s experience from his multimedia efforts 34:25 – Brent’s recommendation for businesses who want to go down the online multimedia content marketing path

Transcription: Liza: Hi, this is Liza Choa. Founder of Content Maximiser. Welcome to another episode of the Content Maximiser podcast. Today I have a real treat for you. I’ve interviewed Brent from Brent Photography. Brent’s business YouTube channel has recently gone over the one million views. So, in this interview he will share with you his journey, how he’s managed to achieve such outstanding results, and how it has impacted his business. Just some information about Brent, he’s been a full-time professional photographer for over ten years. He’s built a highly successful studio covering all aspects of photography, including sports photography, events photography, commercial photography, landscape photography, and family portraits. He’s also a sold-out author of a book titled “Moods of Port Stephens”. Brent has also achieved an impressive ranking of an Associate of the Australian Institute of Professional Photographers. He has won multiple awards including a Gold Award in 2013. So listeners, let’s get started. Liza: Good morning Brent! Brent: Morning Liza, how are you? Liza: Very well, how are you? Brent: Yeah great. Awesome. Liza: I am very excited about this podcast. Brent: Cool. Liza: Yeah well you have achieved an awesome milestone, over a million views on your YouTube Channel. So congratulations. Brent: Thanks. Yeah, it just kind of snuck up on me. I’ve been watching it grow. But then it was like ohh, it’s getting close. And then suddenly I was there, so that’s awesome. Liza: Yeah well when I saw that, I thought “Ohh, I must get you onto our podcast and share with the audience what are you doing.” But before we get into that, maybe we can start off with just you sharing a bit about your background, and what do you do professionally? Brent: Sure Liza. So I’m a full-time professional photographer. I run a studio close to the beach. A few hours north of Sydney, like a little rural town, like a holiday resort-town, called Port Stephens. And I shoot mainly family portraits and landscapes, and a few other things. Liza: Cool and how long have you been doing that? Brent: Professionally over ten years I’ve been a professional photographer. Ever since we came to Australia. So yeah, it’s been good. I’ve done pretty well in my studio. And what I’ve been doing in the last few years is actually focusing on teaching photography online. So I’m giving back to the world. Making videos and teaching what I’ve learnt as a professional photographer.

What got you to decide to go online, especially with multimedia?

Liza: Nice. So photography is generally an offline type of business. So what got you to decide to go online, especially with multimedia? Brent: Well initially it was to convert my leads. So I’d get people checking out my website, wanting to do a family portrait. And I used video to, I guess, for them to believe in what I’m doing. So I got a lot of testimonials from clients. I put them onto YouTube. And I then linked those to my website. So basically a conversion technique to make people know what to expect. Also I made a video which has been very helpful. I’ve actually got quite a few versions of this video. It’s when people actually come and see me for their planning meeting. So how it works in the portrait photography arena is people get some kind of marketing material, and then they come to my studio. Or they call me up. And then the next thing they do, is we get them to do is, come into our studio for a planning meeting, where we actually plan the photo shoot. In that planning meeting, the first I do, I get people, my clients, or potential clients, a cup of coffee or tea or something. Sit them down in my viewing room with a big TV and all the beautiful images on the walls. And then I show them a video. That’s the first thing I do. It’s about a four minute video, and it basically covers what to expect during the photo shoot. So run-through how I do the photo shoot. So I had a video guy follow me around while I was photographing kids and families on the beach. And then I show what to expect afterwards. And then I had three testimonials at the end, from past clients who tell the lead person, or the person that I’m showing the video to, what the photos mean to them. And so it’s basically social proof too. And then what I do after that is I find out more about the family and the people I’m interviewing. And then we book the shoot from there. But that video basically converts them from leads to customers. Straightaway. Liza: Right, okay. So basically you decided to go online because you started doing videos as testimonials. And then eventually it’s more differentiating yourself from your competitors. And that’s what got you to really focus on the online side, is that right? Brent: Yes. After using the videos offline, like when people actually come into my studio, I then started experimenting, and I made a couple of videos and I put them onto YouTube as a way of giving back. Just to see if people were actually interested in learning photography. And I got quite a lot of feedback from them. And I started getting a little bit of a following, and I thought hold on, here’s an opportunity. So I then started making quite a few more. I started getting a lot more engagement from the YouTube community. And I started making, doing blogs, and linking the videos to the blogs. And then what I did was that I created a product. A product that I called “Essential Photography Skills”. And it’s the basics of digital SLR photography. It runs through from everything to shutter speed, and aperture, and what lens to choose, and all that stuff. All the basics. And that was my first product. So it took me about a year to create that product. I also wrote an e-book while creating it. Because I had to do that to plan the whole thing. That’s basically what I’m going to be giving away pretty soon. Because I’ve hit the million views, I normally charge this as a $47 product, but I’m going to start giving it away for free.

When did you start going online with multimedia?

Liza: Wow okay. Well we’re definitely going to include the link in this show note. So how long ago did you start going online with multimedia with your business? Brent: I actually couldn’t remember. So I jumped onto YouTube to have a look. And my very first upload, was a fashion photo shoot that I did down in Sydney. I went down for a workshop. And I was getting interested in video, videography then. And I filmed it on my Canon 7D. And I photographed the model with my 5D. My full-frame digital SLR camera. And I uploaded that video on the 8th of March 2010. So basically four years ago was the first time I started playing with it. And I started playing with editing video. And I got really inspired by videos I’d seen on Vimeo. I’d seen some fine art videos, which are just beautifully photographed with a very shallow depth of field that the Canon 5D could do in those days. It was one of the first real video cameras that uses the proper Canon professional lenses. And just beautiful, beautifully photographs. So that inspired me and I kind of went in and tested it out. So four years ago was when I uploaded my first YouTube video. But I was having a look at my first training video, or video where I give photography tips on YouTube. It was uploaded on the 16th of April 2011. So three years ago. And that was my “How to clean your digital SLR sensor”. Liza: Okay, so you’re quite detailed with your videos. And really providing value. Brent: Yeah totally. I thought, well, “How can I make it easy to make videos? And not make it a huge burden on me?” So I decided to film myself while I was actually doing something that I was going to do anyway. So for instance, like when I was cleaning my digital SLR sensor, I was going to clean it anyway. I thought “Hold on, maybe someone wouldn’t know how to do this.” So I set up my camera, I just had a little point and shoot Canon camera. No proper audio, nothing. And I had to set it up on a little tripod. And I used window light. And I just filmed myself doing it. And that’s had 41,000 views. That little video. And just put it up there and see what happens. Liza: Yeah, well I’m sure out of those 41,000 views you would have got a few sales along the way. Brent: Well yeah, I guess. I suppose it’s just people engaging with me. And if people like the way that I teach, then possibly they would buy my course. Because then they can relate to me. And also I monetize these videos. I put ads on them. I allow YouTube to put ads on my little videos. And I was just having a look over the last three years or so, I’ve made $2,500 on the ads that I’ve put on my YouTube videos. So that’s not too bad. Liza: Yeah, a bit of good pocket money there. Brent: Yeah.

What are your Top 3 objectives with creating multimedia content?

Liza: So tell me, what are your top three main objectives with going multimedia? If you’ve got to sum it down to three? Brent: Probably… hard one. I think traffic is one of the big ones. Because most of my traffic to my website comes from YouTube. That’s the single biggest source of traffic. Probably engagement and authority. Positioning myself as an expert in photography. What else? I don’t know. [Laughs] Remind me yourself! Liza: Maybe getting some sales eventually? Brent: Oh yes. That’s the ultimate goal, is to sell my premium products. And that’s working pretty well. Liza: So are you still practising as a professional photographer in addition to your courses? Brent: Yes. My studio’s open. I’m trying to be smart about it. I used to work five days a week. I now work three days a week and my studio’s open three days a week. And I’ve also got a photographer who works for me, an employee. Or two actually, one in the Philippines or so, and she’s my admin person. But I’ve outsourced a lot of stuff. So I do still do family portraits, a couple of model portfolios occasionally. And it has slowed down a little bit, but I’ve purposely done that because I wanted to focus on the online way of making money. Because for me it’s got a lot more potential. And it gives me the geographic freedom where I don’t have to be somewhere and actually meet with someone to actually make money. I can do it while I’m sleeping. Liza: Yeah, and with the online course you can leverage yourself better too, isn’t it? Because people and photographers from all around the world can buy your courses. Brent: Yeah, and if I never went this route of making YouTube videos and establishing myself as an expert, I would never have had the opportunity to do the joint ventures with the people that I have in the past year or so. Because I’ve done joint ventures with some big, big name photographers in the States. They have come to me to actually, for me to film them, and show them how to make the video, and actually do a joint venture product together which has been lucrative for all of us. Liza: I guess the great thing with videos is once you have created them and they are online, it works for you 24/7. You don’t know who’s going to watch it, and what potential can come out of it. Brent: Exactly. Liza: What you share is a perfect example. Brent: Yeah. If it was a perfect world, I reckon you should be putting out one video a week. Minimum. I try to, I sometimes get a bit slack and put out one every two weeks or so. And sometimes I get really inspired and do one a day. So yeah, I think you should be putting new stuff onto YouTube. Or taking one of your products, if you do a have a premium product, cut little bits out of it and have those as teaser videos that would send people back to your website and buy the real thing. People want to try before they buy. Test-drive a car before they actually purchase the car. They want to see if it’s going to work for them. YouTube is a great way, or Vimeo, or Wistia, or wherever you want to put your videos out there. They are great ways for people to see if they like the way you’re teaching, or engage with you before they actually purchase your product. Liza: And what you said is spot on. I think the other really big one is authority. Because if there’s a prospect, in your case, in looking for a photographer, they can go online, google “Photographer Port Stephens”. And then a few different websites will pop up. And very often they’re all going to look the same, say the same, got an example of their photos, saying how many years of experience, etc. But then if yours is the only one that has got videos demonstrating all the skillsets that you have, right away you are separating yourself from your competitors. Brent: Yeah totally. And I think before you even do that, showing videos of what you do, I think you should have videos of what your clients say about you. Testimonials. That’s probably the biggest benefit for me. Was putting up three video testimonials of past clients. And I still got them up there and they’re four years old you know. And they’re still working for me. I show people them, and they’re like “Oh okay, you obviously know what you’re doing.” And people are happy with what you’ve done for them. So that means I’m going to be happy with what you’re going to do for me. Liza: Yeah. And the other thing with videos we know is, and I’m sure you know this, is the moment you start, and you can continue with it, you are going to be so much more ahead of your competitors. Because by the time they want to start, they need to catch up on the amount of videos that you have done. So the faster you start, then the further ahead you’ll be in front of your competitors. Look at what you’re doing now, three or four years later, over a million views. If your competitors want to start now, how long is it going to take for them to get that million views? Brent: True. And it’s also creating that habit of making videos. You know. Initially it’s quite hard to do it, because you got to learn quite a lot of new things when it comes to creating a video. The audio, the actual video, cutting it, putting it together. Talking to a camera. For me that was the hardest thing. Actually talking straight to a camera. I mean, I couldn’t even look at the camera in the eyes, you know. [Laughs] So to speak I was looking all over the place. And I’d review the video and thinking, “I can’t even trust myself, I can’t even look at the camera!” So that takes a little bit of practise, you got to do that about a dozen times before you actually get more comfortable with it. I guess if someone listening to this is thinking about making videos and doing it to get traffic and authority, and all those benefits, just do it. Just go out there and do it. You know what, if you fail, you don’t have to put it on YouTube. You can go until it looks okay, and then put it up. I’ve actually kept a video up there that I sucked in. I mean, it was horrible. It was one of the first ones I did. But I’ve kept it on YouTube to remind myself, so I can watch it, to remind myself how bad I was, and that I’ve actually improved a little bit. Liza: Yes, I have got one of those videos when I was kind of interviewing someone. And I looked back, it was so bad I couldn’t stop laughing. It was so embarrassing. It’s all the journey isn’t it. Brent: Yeah, but some people, you don’t have to perfect. You don’t have to be a news reporter on the video. You don’t have to have perfect skin and makeup, and your hair done and all that stuff. You just need to be you. And recently, last week, it was the holidays, and I went away and I’m helping my brother set up his new business. He sells shutters and blinds. And I interviewed him on video, I said “Man, you got to have a video of you talking to the camera.” And he battled it. But I just set up the video, sat him on a chair, sat him there, and just asked him questions. Just like you and I are talking now. “Why should someone buy from you?” And then I let him talk. And it’s not perfect. But it’s better than any of his competition. None of his competition have a video, of any of them talking to the camera. So it’ll blow them away. Even though it’s not perfect and he screwed up, and we had to do like, 10 takes. It doesn’t matter, at least he’s doing it. He’s going to have it up there soon. I’ve got my editor guy in Scotland cutting the video for him. And that’s an important thing too, if you’re going to do video, make sure you outsource as much of the work – Liza: The post-production. Brent: Yeah, everything. You know, putting your blogs together. I mean, the whole thing. As much as you can. You just be the expert talking to the camera, or showing something. Liza: Yeah, and what you said is very true. Both you and I know the post-production is actually quite a bit of work and which is one of the main reasons why we set up Content Maximiser, is to help businesses do that, so that all they need to think about it talk in front of their camera and share their expertise. Brent: Totally. Because I think if you actually think about all the little steps that have to happen, and if you’re not an expert and you don’t know how to do it, that’s enough to stop you. So that’s great Liza. You actually cover those things that aren’t actually going to stop someone from taking the next step. So… awesome.

How do you decide on the topics for your videos?

Liza: Thank you. So let me ask you, so talking about making videos and all that, how do you decide on the topics for your videos? Brent: It’s a problem that I’m having. So if I’m photographing something… it’s either a problem that I’ve had in business, with when it comes to photography that I’ve solved. Or it’s something funny that happened that might be entertaining to my viewers. So for instance, I’ve just uploaded a video and it’s about photographing wild bees and getting stung. [Laughs] So I was up at my parent’s farm and we were walking around, and we found this natural beehive in this old tree that had all these holes in it. And you could smell the honey when you got close, it’s beautiful. And all I had was a wide angle point and shoot camera, not a digital SLR camera, basically a point and shoot consumer camera, and I decided to photograph these bees and I was having so much fun photographing them. I got up real close, and I thought “Hold on, this might be interesting to someone, another photographer on “How to photograph bees in a different way.” So I got my brother to hold my video camera, and then I photographed, then I explained exactly what I was doing. While I was doing it, I got stung, while I was on video. Liza: Ohh, you got too close to the beehive. Brent: Yup, I was very close. About four inches away from the hole where they’re flying in and out. And all the bees are around me. And if you look in the video you can see me getting stung. But that’s while I was actually doing it, I was photographing the bees and I thought “Let’s make a video out of this because it’s not that much work to actually film while I’m actually doing what I’m doing.” And it was a bit entertaining because I got stung. And my brother got stung because he was laughing at me and then he got stung. Liza: [Laughs] You guys are brave. Yeah, but I like that other point you said which is the problem that you’re having with your business. Because if you’re having that problem, chances are other photographers will have those problems. Brent: Totally. And recently I just upgraded my laptop, and I’ve got the latest versions of Photoshop and Lightroom, and I’ve got the latest operating system for my laptop. And I was so used to all my old operating system, and all the older versions of Lightroom and Photoshop and everything. I was so good at working on them. And then I got all this new stuff and I got really, really frustrated because I couldn’t do things quickly. As quickly as I used to. And I was just getting really frustrated. I thought, you know, let’s make a video about me getting frustrated, and then let’s find a solution. So I found a solution to it, I did one thing at a time until I knew how to do that thing, then I did the next thing. Instead of getting overwhelmed with trying to do too many new things at once. So I made a video about doing one thing at a time. And I got a lot of feedback from people that emailed me, and commented on my video saying the exact same thing. We’re trying to learn photography and it’s just overwhelming. There’s too many things to learn. And the little comment you made about, if you’re photographing kids, only walk away and zoom right in, and just do that. Do one thing and try it, it’s really helping people. So that’s what you do when you’re encountering a problem and you find a solution. That’s the video to make.

How do you drive traffic to your YouTube videos?

Liza: Nice, awesome. So we’ve covered how do you decide on the topics and so forth, you know, talking about putting in on YouTube. Now with over a million views on your channel, how do you drive traffic to your YouTube videos? Is there a special way that you search engine optimise your videos on YouTube? Brent: Not really Liza. I do put in a couple of the little hashtag things, photography, photography tips, and all that. But I’ve got close to 10,000 subscribers on my YouTube channel so when I do put a video up they get emailed or it comes up in their stream. But also, what I do when I put a video up is I then write a blog. And I embed the video in the blog. And then I share the blog on social media. Sometimes I share the video just on its own if I’m not going to write a blog. But then I’m getting people, driving traffic to YouTube, instead of driving traffic to my website. Liza: Okay, why do you do that? Why do you purposely drive traffic to your YouTube channel rather than your website? Brent: I don’t. It’s when I get lazy and don’t actually write a blog. I will then share the video from YouTube straight onto social media. But most of the time I write a blog and embed the video, and then share the blog on social media. So that people are going to my website instead of YouTube. Liza: Yeah, very often I see a lot of businesses who do go down the video path. What they do is they share the video on YouTube, on social media, rather than embedding onto the website. Which is what you’re doing. And then sharing that specific blog post. And I think it’s really important to drive traffic to your website rather than to YouTube. Because what can happen when you drive traffic to YouTube, on the right hand side of your video, where they’re all these other suggested videos, it could be videos of your competitor. Brent: Definitely. And then they go straight to your competitor. Liza: And it’s only one click away. Brent: I know. Liza: Whereas if you’re driving traffic back to your website, then at least you got full control of it. But more importantly, you can put conversion elements to get people to enquire, make phone calls, subscribe to your mailing list, or whatever you want them to do. Brent: For sure. And that’s the way to do it. And I use YouTube for traffic. I use YouTube to drive traffic back to my website. So under every one of my videos, in the text, the very first thing I’ve got is a link to my squeeze page. Where people can sign up to my free photography tips. My mini-course. And it’s on every single video. And I get a few subscribes every single day. People opting in to my list. Straight from YouTube.

What kind of Call-To-Actions to do put at the end of your videos?

Liza: Nice. Another question is, at the end of your videos do you have a call to action? Brent: Totally. Liza: What do you get people to do normally? Brent: I get people to comment, to engage. So I always ask people, what do you think? Comment below. I’ll ask a question at the end. Or get people to do something. An action step. And it really helps, I tested it. Before I just taught what was the problem, I’d make a video about the problem and say nothing at the end. And I’d hardly get any feedback. I’d get one or two people commenting saying thank you. When I actually asked for feedback, I’d got ten times more feedback. So what I do now is that I actually ask for feedback and I put in a little text overlay saying “Please comment on this video, thanks.” And so it’s a double whammy. I really want people to engage in the video. And now with Google+ when people do comment, it actually comes up in their feed too. So that’s really good. So other people and their friends will see that they commented on the YouTube video. Liza: Nice. Well, the other thing is if people make comments on your website, what it does is that it increases the timespan people have on your website, the interaction. Google picks that up and go ohh, there’s a lot of interaction on this site. So therefore this site must have high authority. So when people search for certain keywords, your website will rank higher than someone else’s site. So from an SEO value, having that interaction is really important too. Brent: Good. And also people watching the video on your website, if it’s embedded on your website, that’s a second add time to the overall time spent on your website. Instead of just flicking through looking at a couple of pictures and then leaving your site. Or going to another page. They’re going to watch a video, which is two to five minutes long. Liza: Yup. Which is high for websites. Brent: Totally.

What are the Top 3 results you are seeing in your business from these videos are you making?

Liza: Cool. So what do you see to be the top three impacts or results that you’re seeing in your business? Since you started doing videos and multimedia? Brent: I guess the first one is conversion. So when I put the testimonials up for my offline business, I got people converting better. Also, attracting leads. So I’d also put up videos where, for instance, we had a model search competition. Where we’re looking for models between the ages of 13 and 17 to photograph in our area. So I actually had the winners from the previous year make a video asking the potential models to join the competition, give us a call, and submit the images. And then we will photograph them. And that worked pretty well. So getting leads or getting people to do something, that’s really good. I guess being an authority, positioning yourself as the expert. And also differentiating yourself from the competition. And being real too. Just talking to a video. People then know you before they’ve met you. You know how many times I’ve been somewhere, and someone would come up and they’d say “Oh, who are you?” And I’d say “Brent, I’m a photographer.” And they’d go “You’re Brent!” “Yeah.” “Oh I love you! I’ve seen you on YouTube, ahh!” And it’s like they know you. And I’m like “Oh, cool, okay.” So it definitely works. People believe that they know you. They’re your friend before you’ve even ever met them. Liza: And how much time has it saved you, in totally leveraging videos and technology? That’s one of the things why I love videos, is exactly what you’re talking about. Brent: Totally. And it’s like that video I show my clients or my potential clients when they first come to my studio. Four minute video. You know that’s saved me, it’s saved me about 15 minutes of explaining what we do. And I can do it in four minutes. And I show them the video while I’m making them their coffee. So by the time the video’s finished, I’ve got them their coffee. And it just saves me a huge amount of time. Liza: That’s awesome. And using a tool to do the sell, I find is very often more effective than you yourself trying to do the sale. Brent: Definitely. And testimonials, huge. Huge, huge, huge.

Knowing what you know, would you do anything differently?

Liza: Okay, so three or four years later, and knowing what you know Brent, would you do anything differently? Brent: Yes, I would have started earlier and I would have made more YouTube videos. [Laughs] And I should still be making more YouTube videos. I mean that’s my goal, to make more videos every week. Because it definitely works. It’s the one thing that’s made the biggest difference in my online business for sales, conversions and everything, is the little training videos that I put out there every week. Liza: But also, your offline business as well. Brent: Yes definitely. Liza: Awesome. So for the listeners, start making videos. Brent: Definitely, definitely. Don’t delay. Even if it’s not the best, just do it. Liza: So I guess you do recommend other businesses to go down this multimedia content marketing path then? Brent: Definitely. And you know, it’s quite interesting because I had a local, quite a large business in my area, contact me recently and they said “We’ve seen your YouTube videos, and we want to make YouTube videos. Will you come and film it for us?” I said okay, I’ve never done that before, I’ve never filmed for anyone else, because I’m a photographer, I’ve done stills and I do commercial photography for clients. But I’ve never actually filmed for clients. And I went out and we did it. We did testimonials. And we did a lot of testimonials. And I filmed all the filler parts. So when people say they’re doing this, I film them doing that. And then we’ve cut the videos and done it for them. It’s been a really lucrative thing for me too. And I think for this client it’s going to be huge for them. Because none of their competitors are doing it. And they’ve got real, believable testimonials, from real people, while they are at the place, at my client’s business. So it’s really good. So I reckon yeah, get in and do it before anyone else. Before your competitors do. Because they will eventually. Liza: Cool. So last question, for any businesses who want to go down this online multimedia content marketing path, now they’ve listened to your story, their excited, we want to have over a million views on our YouTube channel just like Brent, what is your recommendation? Brent: Just do it. [Laughs] Even if it’s your mobile phone, that you use for a camera, and a video camera, just do it. Start making videos. Start posting them. Liza: Start sharing them. Brent: Link them to your blog. Share the blog. Just do it. Even if it’s not perfect. Liza: Awesome, great. Well Brent, thank you so much for all the golden nuggets that you have shared today. And I really appreciate your time. And all of the best with your business. Brent: Thanks for having me Liza, and I really enjoyed meeting you down in Sydney a month or two ago. Liza: Yeah, likewise. Listeners, if you want to check out Brent’s videos or if you are looking for a top-notch photographer, then go to brentmailphotography.com. And we’re going to also include this link in our show notes. Thanks Brent. Brent: Awesome, thanks for having me. Liza: Well, I hope you’ve enjoyed this interview with Brent from Brent Photography. And got some good ideas for your marketing. If you like this podcast, we would love to get an iTunes review from you. If you can help us share this podcast on Facebook, Twitter, Google+, or LinkedIn, we would really appreciate it. By the way, if you want to achieve Brent’s results, and bring your business to the next level by using videos and multimedia to be your authority, drive more traffic to your website, and increase your conversion, then we can help you. Head over to contentmaximiser.com, and put your details in our free website analysis form, and we’ll be in touch to see how we can help you. See you at the next episode.

I think we came to a point where it was clearly evident early on that we couldn’t really do or if we were going to do what we wanted to do with the old website, it’s going to cost us a lot of money, whereas I think, the solution that you came up with was with a new website which was cost effective and it’s certainly achieving the results that we wanted.

Content Maximiser is a full-service digital team of experts who not only creates and develops online strategies, but also helps bolster the company’s online reputation and works to optimize all online content for search.