About

Moiré Marketing Partners is a national leader in marketing communications for professional services firms, educational organizations and associations.

Headquartered in Washington, DC, Moiré has offices in Falls Church, Virginia; Los Angeles, California; and New York, New York; with a staff of strategists, designers, writers and Web developers. Call us and "see how we listen."

1Strategic Guidance

Whether launching your new website or plotting our next lunch meeting, we take a strategic approach to everything we do. Our marketing plans map out where you need to go and how to get there. We combine research methodologies to give you a clear picture of current market perceptions, brand awareness, competitor branding, choice positioning, areas for improvement and opportunities for growth.

2Targeted Design

Looking good only gets you so far. Stunning collateral that also aligns with your core business goals? That’s a bull's-eye. From your letterhead to your home page — and everything in between — Moiré delivers design solutions that hit their targets.

3Measurable Results

Even in the best economic climate, you need to gauge—not guess—the value of your marketing investment. At Moiré, we believe it is important to know your objectives in order to evaluate the success of your marketing campaign. We call that return on objective, or ROO. Once we've identified your objectives, we use a mix of performance- and metrics-reporting tools to monitor and assess your brand; track brand impressions, media hits and downloads of website materials and analyze Web traffic. The findings empower you to isolate high-performing initiatives and recalibrate your efforts if necessary.

Looking for a "Virtual" Marketing Department?

In many cases, Moiré works as a virtual CMO, marketing department or marketing assistant by providing small and medium-sized firms and associations with the knowledge, experience and expertise of a full-sized marketing department... only virtually. Call us and we'll design a program specifically for your needs.

Sometimes known as graphic standards or brand guidelines, a style guide is essential to keeping your brand identity consistent. Every brand, from the smallest startup to the biggest industry leader needs a set of branding guidelines and rules to maintain its identity and control what the public sees.