Ringing in the New Year

Is it really the end of 2011? How did that happen? Here at the office we’ve been busy finalizing projects and gearing up for 2012. And, when we stop to think about it, we’re excited to usher in our 8th year of business at Coalesce! That being said, we thought it may be helpful to jot down a sort of New Year “to-do” list, one that isn’t so much filled with new resolutions but rather underscores the commitments we’ve made to our clients from the beginning. I guess you could say our core resolutions haven’t changed since 2004.

These are things that we feel are exceptionally important when it comes to carrying out business at Coalesce:

Doing our homework – Putting in the time to do quality market research pays off. We know the value of having background information about the industry we’re serving, and we make it a point to become experts.

Listening closely – Understanding exactly what it is that makes our clients and their companies tick is of utmost importance to us. By listening closely, we’re able to work with clients to hone in on solutions to challenges and in turn help them build strong customer relationships and succeed financially.

Communicating openly – We want our clients to succeed. Period. So, not only will we listen to them and their ideas, but we’ll also bring our strategic and creative expertise to the table. We’ll always be honest, and we’ll always keep our clients in-the-loop when it comes to progress updates.

Having fun – We love our job. We have fun doing what we do, and we like nothing more than when clients feel so comfortable with us that they begin to consider us their friends. We know that it never pays to take yourself too seriously, and accordingly, we’re all about laughing and learning new things each day.

So, there you have it. Our standards. And as we step back and reflect on an eventful 2011 and look forward to good things to come, we wanted to take a moment to thank our wonderful clients, colleagues and community partners. You make our job fulfilling and fun, and we so appreciate you!