UPDATE 11/5: We've been able to shoot a second iPhone 7 Plus unit in our studio and have uploaded updated images.

When the most popular camera in the world gets a major update, it's a newsworthy event all around. We've put the 12MP iPhone 7 and iPhone 7 Plus cameras in front of our studio test scene to see what they (and their new Raw capture abilities) can do.

The iPhone 7 Plus includes both wide-angle and telephoto lenses. However, because the telephoto lens is 1.3EV slower, the phone will sometimes use a digitally zoomed shot from its brighter wide-angle lens in low light when in 'telephoto' mode.

Please also note that the 7 Plus has also used a much faster shutter speed for its low light telephoto shot, presumably to avoid camera shake on the un-stabilized telephoto lens/camera.

I'm not a fan of the destructively aggressive noise reduction cell phone manufacturers love. Skin turns to plastic. Fine details to mush. The Nokia phones seem to be the only ones that appealed to photographers, but they had to go and be on weird operating systems. The Nokias managed to be grainy where all other camera models went with smudged. I keep hoping someone will break the mold and slap a big sensor, fast lens, and a classy JPEG engine into an Android phone. Panasonic had an interesting effort with the CM1, but the lens was relatively slow and the images didn't look great to me. Still a lot of aggressive NR.

Man, they sure make it hard to do straight up comparisons on these phones. The ISOs are totally mismatched between manufacturers. The CM1 does 125 OR 3200. No comparison for ISO 800 between it and the pureview 808.

I agree though that the iPhone 7 looks terrible, even at ISO 50. People seem to like buttery smooth, even when it makes them look like they are melting.

I thought the P9 did incredible in the sample gallery shots as well. First time I could think, wow this is competitive with cheap DSLR kit lenses. Which is no slight to the smartphone, that is still a high bar to reach, and sadly a low bar for which DSLR manufacturers keep.

Shows what I realized with Samsung S6. Lens variation exists for tiny optics as well. My S6 is fantastic. Just do not have great colors or RAW support yet. The iPhone 7 optics surpass the Plus due to sample variation. IMO the Samsung s6/7 optics look better but Apple is going to impress via better color profiles. Also good job to Apple in making DPReview produce such frequent and more noticeable coverage and testing, when the old Samsung S6 was already a pioneer in capturing sharp results at high MPs.

Also unfortunately I'm still an Apple stockholder, so please keep this sample variation topic a secret ;p. Apple fanboys are a demanding bunch and like to return phones for a single dead pixel. So having them return phones after doing a terrible job taking test photos is going to be a pain! After I sell, than you can talk about how the sample variation in Apple iPhone apparently needs work.

"My S6 is fantastic. Just do not have great colors or RAW support yet." I find the colors very natural, unlike the pumped Apple candy, YMMV. I've been able to shoot raw for a year, but haven't tried it ;)

I'm supposed to have RAW based on hardware and android OS but it's never 'worked' out of the box for me. Not sure if I need to flash the OS with the non-carrier approved version, etc. Either way its not *as* easily supported.

Set it to RAW. You get JPEG + RAW but the RAWs are on the phone and the image viewer ignores them. You have to find them manually and transfer them. I use the phone file browser and then copy them to OneDrive.

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