You grew up with Elmo, Bert and Ernie and Big Bird. Now help the denizens of “Sesame Street” conquer cyberspace by becoming the first nonprofit and first children's organization to reach 1 billion views on YouTube.

The
educational children’s program is closing in on the digital milestone and will soon pass 1 billion views on YouTube, and it’s celebrating the mark
with a campaign to hit the magical number.

A new “Sesame Street” video "Can You Tell-y Me How to Get to a Billion?" features the character Telly Monster, urging
viewers to help them reach their goal after which a “top secret video” will be unlocked. Currently the views are at 978 million or 97 percent of their goal.

"Gee that's a big number," Telly says. "You can unlock this top secret video. We need some views to get to a billion!"

You can help Sesame Street hit 1 billion by sharing the campaign and subscribing to Sesame Street's YouTube channel.

Sesame Street has compiled a playlist of the top 29 videos from Elmo's World to duets with Bruno Mars and Norah Jones. Help Sesame Street count to 1 billion.

Current Comments

What I never understood is why so much of their content cannot be recycled. I was raised watching Sesame Street, and I can remember many of the videos and shorts they did, and wonder why they're not repeated now.

The counting short, which ended in a pastry chef, standing at the top of a flight of stairs, announcing the number of the day saying "12 coconut custard cream pies" and he then inevitably comically falling down the stairs, getting covered in pie.

That's one example of a spot that arguably stands the test of time. I'd say 80% of their material could easily be recycled, with 20% new content added with contemporary stars making cameos.