Through the Longo's iPhone app, Android app and Longo's website,
shoppers can start their Longo's experience by creating a shopping list
from the entire Longo's product catalogue, with access to prices and
store specials.

Shoppers can sign up to the Longo's Thank You Rewards program through
the app or log in with their existing account. This allows the shopper
to access their points balance and display their loyalty card on the
phone to earn points at checkout. Once logged in, shoppers will be able
to access their previous purchases to build their list more easily. The
app includes a personalized flyer, highlighting products on sale that
the shopper has previously purchased, followed by specials that they
are most likely to enjoy based on their purchase history. Finally,
shoppers will be able to instantly earn points by using the app for
rating previously purchased products, creating lists, and interacting
with in-store signage.

The Longo's mobile apps are powered by Unata's Shopper Marketing
Platform, which connects directly with a retailer's systems and uses
transaction data to automatically personalize each shopper's
experience, and enables the retailer to send highly targeted and
relevant offers.

As one of the largest independently owned supermarket chains in Canada,
Longo's prides itself on its customer-centric focus. In order to
strengthen its value to customers, Longo's chose Unata's Shopper
Marketing Platform to extend its customer centric-approach into the
digital space.

"We know our customers expect more from us. They come to us expecting
the freshest produce, highest quality meats, oven fresh bakery products
& exceptional customer service. With an increasing number of our
customers now carrying a smartphone, we wanted to partner with a
company that could maintain our high standards as we extend our
shopping experience to their mobile phone," said Ken Kuschei, Longo's
Director of Consumer Insights. "We determined that working with Unata
would best meet our customer's high expectations."

"At Unata, we believe that the future of brick-and-mortar retail lies in
a more personalized shopper experience, leveraging shopper data and
digital channels to drive relevance and convenience," said Chris
Bryson, Unata's Founder & CEO. "By implementing Unata's platform,
Longo's is evolving the in-store experience, and we expect Longo's
shoppers will love this new and personalized way to shop."

About Longo's
A family-owned Canadian organization, Longo's first opened its doors in
Toronto in 1956 and now operates 22 traditional stores, 4 small format
"The Market" by Longo's and GroceryGateway.com, the leader in online sales of home delivered groceries. Longo's
employs more than 4,800 team members across the GTA. Inspired by their
Founders and their commitment to a Fresh Tradition, the Longo's team of
food experts is dedicated to exceeding customer expectations by
offering the best food experience at a great value to every customer,
every time by providing fresh & unique offerings, everyday foods &
groceries, services for ease and education and ideas. For more
information visit longos.com.

About Unata
Unata is a leading Digital Shopper Marketing company that helps
retailers to enhance and influence the in-store and online shopper
experience through highly personalized digital experiences for mobile,
tablet, and web. Unata's platform connects to a retailer's ERP/loyalty
systems to deliver automatically personalized experiences, track
shoppers across the path to purchase, and enable 1-to-1 marketing.
Unata is headquartered in Toronto, ON. To learn more about Unata, visit
www.unata.com