How an ad jazzed up Metlink

Finally, it takes a print ad that promotes the use of public transport to attend the Melbourne International Jazz Festival for Metlink to redeem itself from its recent poor performance in service delivery.

The ad is simple, elegant and it plays on perception brilliantly (Hint: look closely at the black keys). For once, it’s an ad that may get commuters tapping their toes to music, and not in frustration on the concrete station platforms while waiting impatiently for the next (ovedue) train to arrive.

This is an ad whose creators deserve a standing ovation, if only the trains, (like the festival’s jazz music) are performing in tempo. View the ad here