It's an original advert, sure, but apart from apparently advocating driving down steps and through pedestrian areas, the use of the bicycle in the advert is typical of a car company. It's there to exploit the current popularity of the bicycle but it is rather symbolic that it disappears at the end.

Given my other activities, it's no surprise that I would prefer to see the woman actually riding the bicycle, especially since the city in which she is in looks happily devoid of traffic.

Classic car marketing condescending to the bicycle as a toy or a recreational activity. It does show, however, that car companies are a tad worried about how cities around the world are seeking to re-establish the bicycle as a feasible transport option in urban areas. Perhaps the way the advert ends can be interpreted as a subliminal wish by the car companies that the pesky bicycle would disappear.

Kilometres cycled by Copenhageners so far today

Copenhagenize.com is the blog of Copenhagenize Design Company. Online since 2007 and highlighting the cycling life in Copenhagen and around the world.

40 years ago Copenhagen was just as car-clogged as anywhere else but now 41% of the population arriving at work or education do so on bicycles, from all over the Metro area. 56% of Copenhageners themselves use bicycles each day. They all use over 1000 km of bicycle lanes in Greater Copenhagen for their journeys. Copenhagenizing is possible anywhere.