News DNA’s general manager of commercial integration Ainslee O’Brien today announced the expansion of the company’s market leading native offering with an innovative new ad product, Real Time Native. Launching on news.com.au, Real Time Native allows advertisers to integrate branded storytelling into the news cycle. Real Time Native harnesses the attention of breaking news headlines […]

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is a great appetite among […]

News Corp is championing small businesses in a nationwide partnership with the American Express Shop Small campaign. Now in its sixth year, the grassroots initiative unites the business community, government and consumers to highlight the importance of small local business and encourage Australians to walk through their doors. “Putting small businesses at the centre of the Shop […]

The Gold Coast Bulletin is proud to launch the inaugural Harvey Norman Gold Coast Women of the Year – an initiative designed to celebrate and honour women from all walks of life who are passionate about our community. Gold Coast Bulletin editor Rachel Hancock said: “The depth of talent of the women of the Gold […]

Lou Barrett, managing director national sales at News Corp Australia is the driving force behind the company’s first-ever advertising expo series to be held in Sydney, Brisbane and Melbourne starting next week. News Engage is designed to educate the market about how businesses can benefit by partnering with News Corp Australia assets to attract and […]

News Corp Australia’s leading food brand taste.com.au has launched the Great Aussie Eating Survey across taste.com.au and the News Corp Australia Sunday mastheads. Running for four weeks the Great Aussie Eating Survey has been designed to discover the nutritional health status of Australia. The study, now in its third year, will provide a look at the gap between respondents’ […]

The News Prestige Network today unveiled The Prestige Perspective, a white paper covering a generational lens on today’s luxury consumers, an economic overview of the global and Australian luxury industry and an update on the key consumer trends driving it. News Corp Australia launched the News Prestige Network in 2017 with insights informed by an extensive research […]

With Her in Mind Network (WHIMN) has revealed new research from Australia’s leading parenting site Kidspot.com.au that provides a revealing view of the pressures and planning choices parents are making when it comes to feeding their family at all times of the day. According to the national Kidspot.com.au Food and Family Study, when moving ‘From Me to We’, this […]

The 15 TVCs (5x15sec; 5x30sec; 5x60sec), promoting The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser and The Mercury, takes News Corp’s ‘We’re for you’ brand positioning to the next level.

Tony Phillips, chief marketing officer of News Corp Australia said: “The ‘We’re For You’ tagline embodies how we wish to connect with our readers. It’s a statement of commitment that we’re for the things that matter to our readers and their communities.

“These commercials, tailored for each city, tap into the places, moments, and methods in which people consume our content, using a universally recognised song.

“The TVCs show consumers in various situations in any given day, and how they’re connecting with reading the news. It evokes a sense of belonging to a community of people who know, share and discuss what’s going on in the world around them.”

The iconic song refers to a typical day – waking up, getting ready, having breakfast, commuting to work, and importantly, reading the news of the day.

Mr Phillips said: “We hope that when people are humming the tune, they are emotionally connecting our newspapers as an everyday source of news and information, whether they’re on the go or having a relaxing Sunday read.

The TV commercials aired last night during Channel 7’s My Kitchen Rules and Channel 9’s Married at First Sight and 60 Minutes.

Supporting this campaign over the coming weeks will be evolving print and digital ads, outdoor advertising across the transit network in Sydney, Melbourne and Brisbane, as well as an extensive radio and cinema campaign.

Yesterday, every Sunday metro paper topped off a strong print campaign week, featuring double-page ads across pages 2 and 3, with each editor’s statement of commitment to their readers.

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