The KFC Coffee Campaign Keeps People Awake to Avoid Troubles

Yawning is rude at the best of times, but the KFC Coffee campaign shows that it can lead to something more serious than an exasperated scolding. Although a yawn is often hard to stifle, especially if deprived of sleep, there are certain situations when it can get people into some real trouble. For instance, yawning while one's grandson is playing the cello or when one has hit a Mr. T look-a-like's car, as depicted in two of the ads.