Does your dog have her own dedicated Twitter following? Is your cat a fabulous Instagram star? Do you find yourself skimming the trades to make sure your puppy or kitten will have the freshest, from everyday chic wear to the slickest tech toys? If so, trends are def your thing.

Now that 2019 is well and truly underway, we're taking a closer look at pet trends for the coming year. Specifically, we'll check out four distinct areas: smart tech, alternative health, special diets and emotional health.

So, without any further ado, let's check out what's hot and what's not for doggos and kittehs for the immediate future. To view the full-size PDF, simply click on the image below. And be sure to share this handy infographic with other like-minded pet parents, too!

If we asked you to name something spooky about cats, you’d probably mention a black cat crossing your path leading to misfortune. But a bit of bad luck pales in comparison to some of the terrifying myths of times past.

Cats are undeniably mysterious. There’s just something about those haunting eyes, their silent, stealthy movements and a wail that reminds some of babies crying. Whatever the cause, that air of mystery has lead humans over the course of human history to entertain a whole host of seriously scary - or even downright strange - beliefs involving felines. Honestly, it would be easy to fill a book’s worth of information of this topic, but we’ve culled that down to a manageable list of five. After reading these decidedly spooky superstitions, you’ll feel like the scaredy cat. But don’t worry, your sweet kitty will be there to comfort you.

Sith Cats

A fairy creature from both Celtic and Scottish mythology, Sith Cats were large black cats with splash of white fur on its chest. While Sith Cats were believed to be spectral in nature, they were inspired by actual creatures known as Kellas cats, a hybrid between wildcats and domestic cats only found in Scotland. They were believed to have wicked purposes, including a desire to consume souls immediately after death. Every year on Samhain (which we now celebrate as Halloween), houses where an offering of a saucer of milk was left outside would be blessed by the being, while those that did not would suffer a curse. Fun Fact: The Scots believed the Cat Sith was actually a witch that had the ability to transform into a cat, but that the witch was limited to only nine transformations in a lifetime. Scholars believe this is the origin of the belief that cats enjoy nine lives!

The Matagot

First conceived in the oral traditions of southern France, the Matagot (also referred to as Mandagot) is a mischievous spirit. While it was capable of shapeshifting into a number of animals (such as a rat, a fox, a dog and even a cow), its preferred form was that of a black cat. Matagots were considered evil in nature, but they could be trapped whereupon it would take a largely beneficial role for its captor. The legend states that if you lured one from its hiding spot with a serving of fresh, meaty chicken and then scooped it up and walked straight home without looking behind you, it would become a source of dependable good fortune. There were a couple of catches, as there always are with magical beings. First, before every meal, you would have to feed the first mouthful of your food and the first sip of your drink to the Matagot. If you managed to stick to that routine, each morning you would find a gold coin. Second, you would have to release the creature from this servitude well prior to your death. Otherwise, your last days on earth would assuredly be agonizingly painful.

The Bakeneko of Nabeshima (aka, Vampire Cat)

The origin of this terrifying legend is from 16th century Japan. One of the more frightening creatures, this cat not only sought to devour humans, but immediately afterwards would assume their victim’s exact likeness, whereupon they would attempt to deceive other humans, thus continuing a vicious cycle. Aside from their shapeshifting abilities, they were believed to wear strange hats for dancing, perfectly imitate human speech, have the ability to place hexes on people (especially those who were known for their cruelty to cats), possession, and even a penchant for hiding in mountainous locales where they would tame and train wolves to assist them in attacking weary travelers far from home.

The Wampus Cat

Believed to originate among the Cherokee people, the mythical Wampus Cat is a common staple of Appalachian folklore. A shapeshifter, its most common manifestation was as a large, wild cat, but it could also take the shape of a beautiful woman. It was considered a ferocious creature, capable of driving even the bravest of warriors to the brink of insanity. J.K. Rowling’s fans may recognize this magical being as a source for the hair that Garrick Ollivander used in the creation of certain magic wands. Fun Fact: the word “catawampus,” which means “out of alignment” but also “fierce and destructive,” arises from this myth.

The Black Cat of KillaKee

Like all of the supernatural kitties, this Irish creature's origins began centuries ago. However, sightings have continued into modern times, which makes this arguably the most frightening. Like the tall tales that are common in the area, this one is attached to a particular great house. But we can assure you, nothing like this ever happened on Downton Abbey. Located in Dublin, the Killakee House was rumored to be haunted by a spectacularly creepy cat. Though technically it stalked the grounds, unlike other big cat sightings in the UK, the main difference is that this cat is supernatural.

In 1968, a young couple bought the Killakee House and began much needed renovations. Within days, workers started hearing strange noises and sensing things that quite frankly were decidedly spooky. Things came to a head when the workers were shocked by the sudden appearance of a towering black cat with eyes that "glowed like a demon." Just as the renovators started freaking out, the specter vanished. Afterwards, the new owners listened politely to the story, but didn't put much stock in the tale. And then ... the creature appeared to each of the new owners in turn. The giant apparition appeared in every corner of the house, despite locked doors and windows, stalking the couple with its penetrating stare and toothy snarls. The newlyweds sought help from the Catholic Church, whereupon an exorcism was performed on the estate. For a few months, everything was quiet, and the two believed their nightmare was finally over. Sometime later, however, a group of actors visiting the estate held a séance, whereupon the devilish creature returned, bringing with it two frightening ghosts dressed in nuns' garb. And thus, the nightmare continues.

The past four months have been a blur of training, cleaning up and chasing around after our new puppy, Dakota. I wouldn’t change it for the world, but I did forget how much trouble a curious puppy can get into! Last week I found Dakota chomping on a travel-sized bag of trail mix that included chocolate covered raisins. Chocolate covered raisins! How did that even get into the house? I still don’t know where it came from, but fortunately I was able to intervene before he opened the bag.

Most people know that chocolate and grapes can be toxic for pets, but potential threats can lurk elsewhere in your home. Prescription and over-the-counter medications are among the top reasons people call into poison control hotlines for both kids and pets, and with good reason. Here are the top five medications of concern when it comes to pets and toxicity:

1. Ibuprofen. As the active ingredient in common over-the-counter products such as Advil and Motrin, ibuprofen is unfortunately ingested by pets both accidentally and intentionally by owners unaware of its potential side effects. Cats are particularly sensitive to its effects. The most common clinical sign is vomiting or gastrointestinal ulcers, though it can also lead to kidney damage. Other NSAIDS such as Aleve can also be problematic.

2. Acetaminophen. Speaking of pain medications, acetaminophen-containing products such as Tylenol are also high on the list of pet poisons. Like ibuprofen, cats are particularly sensitive to the effects of this medication, and one pill is enough to kill a cat. Both cats and dogs can experience liver damage as a result of this medication, starting with decreased appetite and leading to yellow skin (a sign of jaundice), swollen paws or difficulty breathing. Acetaminophen is a common ingredient in combination products like cough and flu remedies, so be careful to read the label on your products!

3. Stimulants. ADHD medications such as Adderall and Ritalin can be toxic to companion animals. Sadly, they are more likely to be ingested by pets as they are often prescribed for children who may be less vigilant about keeping the pills out of the reach of the household dogs and cats. Signs of ingestion may include dilated pupils, seizures, shaking or hyperactivity.

4. Antidepressants. Antidepressants fall into several categories depending on their mechanism of action. In the most commonly prescribed medications (such as Prozac, Paxil, Zoloft and Effexor) work by increasing the concentration of neurotransmitters in the brain. When overdosed, the brain can be flooded with these chemicals and pets can experience a variety of symptoms such as depression, hyperexcitability, seizures and vomiting.

5. Vitamin D. As doctors are starting to diagnose Vitamin D deficiency more often, this is a common supplement in people’s medicine cabinets. When there is too much in the body, blood calcium levels also rise, resulting in serious damage to the kidneys. It is so effective at causing damage that it's commonly used in rat poisons such as d-Con. Vitamin D might appear on rodenticide labels as “cholecalciferol,” and should be avoided.

There’s no time like the present to ensure any of these items in your house are safely secured away from prying pet paws. If you suspect your dog or cat has ingested any of these harmful substances, call your veterinarian or a pet poison control helpline ASAP!

If you haven't had much experience with cats, or if you want to teach your kids how they can be affectionate without worrying about getting scratched, we’ve got the inside scoop on how felines want to be petted.

So, what’s the correct way to pet a cat? You may think, no one needs to tell me how to do a simple thing. But the truth is that petting a cat isn’t something you can do by intuition alone. If you’ve never had a close relationship with a cat, maybe because you had a bad experience before, don’t worry. We can help you change all that with a short tutorial. Simply follow the guidelines below and you too can begin to know the joys of feline companionship.

If there’s one rule to keep in mind, it’s that petting a cat is very different from petting a dog. While dogs usually love a good belly rub, cats typically do not. Why is this true? It boils down to psychology. Generally speaking, dogs are usually pretty secure in their identity as a predator. You may even know of a few tiny dogs who believe themselves to be big bad wolves (looking at you Chihuahuas and Terriers). However, cats are more cautious, because in the wild, they identify as both predator and prey. That’s why cats remain on high alert much of the time. If a cat feels threatened – like when someone they don’t know unexpectedly touches their soft underbelly - he will act defensively to protect his vital organs. Better you than him, he would say.

So, the secret spots where cats enjoy being scratched are where a cat’s scent glands are located: in the cheeks, the top of the head and at the base of the tail. When a cat rubs against a piece of furniture or your leg, it’s referred to as bunting. Bunting is how a cat spreads his scent. It’s his way of saying, “Hey, I like you and want to include you among the things that make me happy.” Bunting releases pheromones, making objects – or people - in his environment smell familiar. It also has the added benefit of reducing stress!

Around the head is a sure-fire hit with most kitties. Rub your cat along the crown at the top of the head, gently under his chin, in front of the ears and cheeks behind the whiskers. Hit this last spot just right and your cat will actually rotate his whiskers forward, indicating interest and friendliness.

With cats, it really pays to be observant about how each individual responds to different kinds of touches. Most cats like it when you run your hand along the spine. Some even enjoy gentle pressure at the base of the tail. In fact, they’ll let you know by sticking their tails straight up. If you notice any growling or tail-swishing, these are clues that your cat is becoming overstimulated and may lash out. For cats with heightened sensitivities, it’s best to stick with gently scratching their head and neck.

If you’re interacting with a timid kitty, always let them come to you first. As you might imagine, chasing someone down is not a good way to start a new relationship with a cat (or anyone, for that matter). Instead, try a “peace offering.” When approaching timid cats, give them a couple of tasty morsels, like our Gourmet Cat Treats for Skin & Coat Health, to show that you’re friendly and mean no harm. This positive reinforcement for affectionate behavior could have your cat saying, “I think this is the beginning of a beautiful friendship.”

We hope you find these tips helpful for tuning you in to your inner cat nature, and that you too will now feel completely at ease with all kitties.

June is Adopt-a-Shelter-Cat Month and we are ready to celebrate! Even though adopting a cat is rewarding, it is a big step. To make it more doable, we’ve broken that big step down into a bunch of manageable steps.

The week before:

Gather supplies! Most cats prefer a dust-free, unscented clumping litter. They also usually prefer a litter box without a lid. Your cat will need water and food bowls, toys and something to scratch. You already know where to go for the perfect cat food!

Create a cozy space. As a species that can be both predator and prey, cats like somewhere they can feel secure and safe. There are added bonus points if this space has some height, which is one of the reasons cats love tall cat trees so much.

Prepare a room. During the first few days, plan to have your cat contained to a smaller space like a laundry room or bathroom while she adjusts to her new surroundings. Once she’s feeling braver, she'll be ready to explore on her own.

Prepare family members. If your family isn’t used to having a cat around, make sure they understand the basic rules about gentle play, and giving the cat space when they make it clear they would rather be alone. Older kids can be assigned chores such as feeding, brushing and litter box cleanup (they love that one.) Younger kids, especially toddlers, will need direct supervision as they often do not understand gentle play.

The first day:

Congratulations, your cat is home! Now leave her alone. OK, maybe not entirely alone, but give her some time to explore her new surroundings without being stared at by multiple sets of strange eyes. If you have a dog, make sure he’s not sniffing loudly under the door or pawing at it thus scaring the heck out of the cat.

Make sure you have food. Cats can be very finicky, and many refuse to adjust to a sudden change in food. Plan on several days minimum, and maybe even several weeks or more, to adjust to a new food. It will be worth the effort.

Make a vet appointment. Always start a new life together with a clean bill of health! Vaccines may need updating, de-wormers may need to be given, and you’ll want to know if there are any health issues to be aware of.

The first few weeks:

Be patient! Social kitties may come out and cuddle right away, but others need a little more time. Don’t push a cat who’s not ready to be held or petted. Over time their personality will shine through!

Make that first vet visit. Ask the veterinarian if they are cat-friendly or use Fear Free practice guidelines, a new way of low-stress handling that minimizes the pet’s discomfort during visits. This is a great way to ensure a lifetime of good health!

Course correct as needed. Remember, you and kitty are going through a transitional period. She needs to learn about you just like you’re learning about her. If she scratches in the wrong place, doesn’t want to sleep in the new bed you bought, or kicks litter all over the floor, take a deep breath and remember that it’s all going to be all right. Don’t be afraid to enlist the advice of a vet or cat behaviorist if you are concerned.

Just keep in mind, any new pet relationship may encounter some bumps, especially at the beginning. But, with love and patience, you too can make that deep connection and begin to forge a bond that will last a lifetime. It’s a lot of work, but well worth it to bring in a new family member!

April is National Heartworm Awareness Month, so I wanted to give everyone both a refresher and an update on this disease. Heartworms are transmitted via mosquito bites, meaning it is not transmissible directly from pet to pet. The tiny larvae are injected into the bloodstream, where they mature into fully grown adults. They live in the heart and large blood vessels. The mature worms produce larvae, which go back into circulation and can be picked up by mosquitoes, ready to transmit to another host, thus repeating a vicious cycle.

While dogs make for ideal hosts, cats can also be infected. However, canines experience the most severe form of the disease. If you are unsure whether your cat should be on heartworm prevention, speak with your veterinarian.

As you can imagine, foreign bodies the size of spaghetti strands can do a lot of damage in the heart. As the parasites disrupt normal heart and lung function, pets display signs of heart disease such as cough, low energy and coffee-colored urine. Treatment involves either surgery to physically remove the worms or injections of a drug called immiticide. Once a heartworm dies it can cause an embolus (a blockage) as it travels through the bloodstream, so patients are under strict cage rest to minimize treatment risks.

Bottom line, heartworm disease is a terrible thing and no one wants their companion animal to experience it.

Here’s the good news … it’s completely preventable. Once the mosquito injects the larva into the bloodstream, it takes six months for them to mature into adult heartworms. During that time the larvae are susceptible to a variety of medications. Heartworm prevention is available in a number of forms: pills, injections and topicals. They are all prescription medications, so your veterinarian can advise you as to which choice is best for your dog or cat.

If you have a dog or a cat, here are five important things you need to know about heartworm disease.

1. While heartworm disease is indeed more prevalent in the Atlantic and Gulf states, it has been diagnosed in all 50 states! Even if you live in a state with low incidences of the disease, all states have microclimates where heartworm flourishes. The American Heartworm Society tracks diagnosis information and publishes an incident map every three years. To see how many cases have been reported in your area, visit https://www.heartwormsociety.org/veterinary-resources/incidence-maps.

2. Dogs travel more than ever before. 2005 was a turning point in prevalence of the disease. Why? After Hurricane Katrina devastated the Gulf states, humane organizations rallied together to relocate homeless animals across the nation. Some of those dogs carried heartworm disease. Suddenly veterinarians who had never seen heartworm disease in their careers were diagnosing it for the first time.

3. All-natural remedies simply don’t work. I think by now you all know by know how much I value honesty and transparency. If you want to treat your pet for fleas with natural remedies, I will let you know that they simply don’t work as well as the medications I recommend, but I’m not going to fight you on it. Fleas don’t kill dogs and cats, though. Heartworm does. It is simply too devastating a disease to trust anything but the prescription medications that we know work. Anyone who claims otherwise is, in my opinion, displaying their ignorance and spreading poor advice.

4. Pets need monthly prevention to be adequately protected. A very common question is, "why do I need to give my pet monthly heartworm prevention pills if it takes six months for a larva to turn into an adult heartworm?" As the larva develops into an adult, it transitions through several phases. Not all of those phases are susceptible to our heartworm preventives. If we only dose heartworm prevention intermittently, there’s a chance we will miss our window for catching the larva at the susceptible stage.

5. Pets should be tested yearly. Yes, even pets on regular heartworm preventive. Why? Because sometimes things happen. You are late with a dose. The dog spits out the pill when you aren’t looking. Once your pet has adult heartworms, those preventives aren’t going to work. Will it harm your pet to give preventives with active heartworm disease? No, but it’s not going to cure it either.

Here’s the bottom line: we give you very conservative, comprehensive protocols for heartworm prevention because treating adult heartworm disease is so hard on pets. Some do not survive. Having a patient die during heartworm treatment is one of my more devastating memories. Trust me, better to be safe than sorry.

It’s impossible to give a comprehensive overview of heartworm disease in this short blog post, but that covers the basics. You might have questions about things you have heard about such as heartworm that is resistant to the normal medications, or about different protocols for treating heartworm disease. If you do, congratulations for being such an informed pet parent! Your veterinarian, as always, is the best source of information for you.

It’s a question pet parents routinely ponder. While there are competing theories regarding why dogs and cats consume grass, a conclusive answer has yet to be supported by scientific study. Here’s a brief overview of the current speculation behind your companion animal’s impulse to graze …

1. It’s an ancestral thing. The prey of wild dogs and cats frequently have grasses in their intestinal system, so domesticated dogs and cats still retain a yearning for a spot of grass in their diet.

2. Our companion animals know of some nutritional value in grasses that we have yet to uncover (such as antioxidants).

3. They do it to provoke vomiting if they’ve eaten something that has upset their stomachs.

4. They are augmenting their keen sense of smell with taste to discover more about their environment.

5. They simply like the taste and texture of grass, so it’s just for the sake of satisfaction!

Although we may never know the exact reason why, we do know that this is one of the most commonly asked questions that veterinarians hear from their clients. If you notice excessive grass-eating with either your dog or cat, please consult your vet.

Even though we appreciate our furry friends year round, there is no time like the holidays to dote on your cat. In the spirit of yuletide tradition, here are 12 ways to holistically improve your cat’s quality of life.

Day 1 – Food

Feeding your cat Life's Abundance cat food is the foundation of good health. Nutrition is critical to longevity, not only the quality of the food you feed your cat, but the quantity. Obesity is a common affliction of the American indoor cat population. If your cat eats too fast and is left looking for more, try putting food into a food puzzle instead of a bowl to increase mental stimulation and slow down eating. There are also programmable portion control feeders available that will dispense preset amounts of food.

Day 2 – Kitty Clothing

Short-haired dogs appreciate a warm coat during the winter, and cats do as well! A kitty coat is snuggly and cozy. In particular, clothing benefits older cats who have arthritis or experience trouble keeping warm.

Day 3 – Sanitation

Litter box problems are often cited as the leading cause for abandoning cats. Make sure you provide a nice area for your cat to relieve himself. The standard recommendation is one litter box more than the number of cats (for example, if you have 2 cats, have 3 boxes). Be sure the box is large enough to fully accommodate your cat and clean the box regularly. If your cat has any mobility issues (like arthritis), make sure the sides are low enough that she can get in and out of the box comfortably.

Day 4 – Rest

Cats spend a large amount of their lives curled up in sleep. During the winter, cats look for warm spaces, which can lead to tragedy if a cat seeks heat by nesting under the hood of a car. A heated bed makes a wonderful gift for the special feline in your life, but be on the look-out for products that have chew-resistant electrical cords.

Day 5 – Kitty Massage

For the truly pampered feline, there are self-grooming toys that coax cats in for ultimate relaxation. You can find body-stroke groomers, acupressure pads, ripple massagers, bunting combs, and gum stimulators that massage, stimulate pressure points, or clean teeth and gums. These products are self-grooming, and can be used by your cat whether you are at home or away! If you want to participate, try massaging your cat with our Stainless Steel Odor Removing Bar.

Day 6 – Fitness

Just like people, cats can pack on holiday pounds. The best way to combat unhealthy weight gain is with exercise. Cats love to climb and view their surroundings from an elevated perch, so a cat tree makes the perfect gift. Look for something that is tall with several levels, hiding spots, and scratching posts to simulate your cat’s surroundings in the wild. To encourage your cat to climb, hide food or treats at the top!

Day 7 – Skin Care

Soothing Mist helps control minor skin care issues like dry skin. This spray features zinc and a calming blend of aloe vera gel, marigold, lavender and chamomile to help soothe and protect healthy skin and coats. Safe and effective for both dogs and cats, it's even suitable for kittens over 12 weeks of age. If your cat has serious skin issues, however, do not replace a visit to your veterinarian with this product.

Day 8 – Kitty Garden

Bring the outdoors inside for your cat with a grass garden. More than a third of all cats eat plants, and many pet parents notice their cats chewing on house plants. To prevent your cat from chewing on something potentially harmful, grow a potted grass garden indoors, and let your cat graze away! With a few pots, some peat moss, and oat, rye, barley or wheat grass seeds, you can grow an elegant, nutritious and safe garden for your kitty to nibble.

Day 9 – Treats

Kitty treats make wonderful gifts! Our wholesome Cat Treats are made with high quality proteins, guaranteed vitamins and omega-3 fatty acids to promote a healthy hair coat. Best of all, they’re made right here in the USA.

Day 10 – Hydration

In the wild, cats are desert animals. They do not have a strong thirst reflex, and derive most of their hydration from the prey they ingest. Stimulate your cat’s hydration reflex with a water fountain. Cats love to drink from moving water! As a bonus, a drinking fountain also adds soothing ambiance to your home.

Day 11 – Fun

Cats love to chase and hunt. Simulate their favorite activity indoors with a feathered fishing pole or laser pointer. For tips on how to do this safely and have the most fun, watch Dr. Sarah’s video here.

Day 12 – Gifting

Can’t decide on what to get for the special feline or cat lover in your life? Combine several "treats" together in our Holiday Gift Basket, which features food, treats, supplements, toys and a “meow” mug for doting pet parents.

I hope that you will decide to celebrate the holiday season all 12 ways with your feline companion. And, may everyone in your family enjoy the last few weeks of 2015.

Thank you for all that you do to make the world a better place for companion animals,