Analytically-driven insight for better business decisions

Bonamy Finch is an analytically-driven insights consultancy providing a unique blend of advanced analytics, data science and bespoke research solutions to uncover growth opportunities for the world’s leading brands.

What We Do

Segmentation

Deliver truly strategic segmentations. Our proprietary software and proven processes yield segments that create business value for years to come. We’ve delivered over 1000, and still counting…

Brand Management

Identify brand positioning and user experience opportunities to drive preference and recommendation. We track and diagnose progress towards goals, and ensure your brand assets are moving you in the right direction.

Multiple Source Analytics

Featured Case Studies

CASE STUDY

Segmentation

TUI commissioned Bonamy Finch to create an overarching strategic segmentation framework to replace a set of legacy segmentations used in different parts of its business. Our matrix solution enabled TUI to understand both Travellers (enduring relationship with the category) and Trips (needs from one holiday to the next), and isolate lucrative value and volume intersections between the two for proposition development. Workshops pinpointed marketing opportunity areas, and algorithms attributed TUI customers to segments. Work is now underway to extend the framework across Europe.

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CASE STUDY

Brand Management

Husqvarna Group unveiled a new Group Brand Strategy and tasked Bonamy Finch with measuring the effectiveness of the new Strategy over time. Our solution centres on brand KPIs and image attributes for each of the Group's key brands, and is structured around the company's product categories so as to align with brand and category teams. The learnings have been shared with the CEO, used in regional and central brand marketing plans, category teams and individual country planning forums.

CASE STUDY

Predictive Models

The FA observed a progressive decline in adult football participation over recent years, and sought an evidenced based understanding of the contributory factors. Our solution modelled a wide variety of demographic, meteorological, infrastructure, investment, and media data with participation data from Sport England's Active People Survey. Our resulting model explained 96% of variation in football participation. The FA uses the model to forecast scenarios ultimately impacting participation, build evidence based cases for funding, and make analytically driven investment decisions to drive participation.

Meet the Team

The continued success of Bonamy Finch is underpinned by the quality of our team. Our growth has resulted from attracting, recruiting and retaining people with the right mix of skills to complement, challenge and continuously develop our company.

And what a mix this is – from running global insight and media companies, to digging deep into millions of customer records, our consultants, project managers, analysts and data scientists work together to deliver better business outcomes for our clients.

Committed to providing high-calibre, expert service from start to finish, every member of our team is bound by the MRS Code of Conduct as well as the MRS Company Partner Quality Commitment.

Testimonials

We wanted to take this opportunity to thank you for all your great work. It’s been a long journey so we really appreciate your patience, flexibility and great attitude along the way.

Senior Director

Global Consumer Understanding

Bonamy Finch blend professional analytical thinking with commercially-relevant, impactful recommendations. Their segmentation programme and ongoing support have been invaluable to us to understand the end customer and how to reach out to them.

Sofia Axelsson

VP Brand Management and Global Marketing, Husqvarna Group

Bonamy Finch is a partner we can count on for excellent statistical solutions, especially when the issue is tricky and complex. They are a pleasure to work with, with a ‘can-do’ attitude and no unnecessary stats jargon.

Reinhard Kreth

Associate Director, Added Value

...our recommendation for the ticketing pricing and strategy has gone to board for approval, this is based on the great work you have done with our team over the last few months.

Ross Antrobus

Head of Customer Insight, The FA Group

A big thanks to you and your team for the AMAZING work that you’ve done – I’ve really been so impressed with the quality of work you’ve provided. Thank you for everything!

Alyssa Way

Senior Manager, Consumer Insights, Pernod Ricard USA

SigTester App

How often have you been in a meeting where you are asked the age-old question “is that number significant?” Our powerful, intuitive mobile SigTester app puts instant answers – and confidence – at your fingertips.

Jargon Buster

At Bonamy Finch, we like to keep things as jargon-free as possible, but if you really want to know your canonical correlation from your latent-class segmentation, you can find all our techniques explained clearly in our advanced analytics jargon buster.

The FA observed a progressive decline in adult football participation over recent years, and sought an evidenced based understanding of the contributory factors. Our solution modelled a wide variety of demographic, meteorological, infrastructure, investment, and media data with participation data from Sport England's Active People Survey. Our resulting model explained 96% of variation in football participation. The FA uses the model to forecast scenarios ultimately impacting participation, build evidence based cases for funding, and make analytically driven investment decisions to drive participation.

CASE STUDY

Segmentation

TUI commissioned Bonamy Finch to create an overarching strategic segmentation framework to replace a set of legacy segmentations used in different parts of its business. Our matrix solution enabled TUI to understand both Travellers (enduring relationship with the category) and Trips (needs from one holiday to the next), and isolate lucrative value and volume intersections between the two for proposition development. Workshops pinpointed marketing opportunity areas, and algorithms attributed TUI customers to segments. Work is now underway to extend the framework across Europe.

CASE STUDY

Brand Management

Husqvarna Group unveiled a new Group Brand Strategy and tasked Bonamy Finch with measuring the effectiveness of the new Strategy over time. Our solution centres on brand KPIs and image attributes for each of the Group's key brands, and is structured around the company's product categories so as to align with brand and category teams. The learnings have been shared with the CEO, used in regional and central brand marketing plans, category teams and individual country planning forums.

+44 (0)1932 808295

Coveham House, Downside Bridge Road, Cobham, Surrey,

KT11 3EP, United Kingdom

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