TOP online e-tailer Net-a-Porter plans to paint the town pink this Thursday night.

The buying team has flown into Sydney and will host an exclusive event at the Ananas Bar and Brasserie in The Rocks.

The cocktail party celebrating Australian Fashion Week will give the team a chance to party with about 70 Sydneysiders including Edwina McCann, Nicky Zimmermann, Sarah-Jane Clarke and Isabelle Cornish.

Buyers Linda Ayepe and Octavia Bradford will be sitting front row this week to shop more local designs.

Cozi beach

JENNIFER Hawkins will shoot her Cozi swimwear campaign at Tamarama beach next month.

The backdrop for the shoot will be made to resemble the Greek Islands. Weather permitting, they'll take eight frames on the day, including a few interiors at a Mediterranean-inspired home in Vaucluse.

The Myer ambassador is often photographed back home instead of exotic overseas locations. Recent campaigns have been shot in Narrandera, The Pinnacles desert in WA and Melbourne.

Today, Lisa wears Pallas

TV stars are busting out their best dresses for the Logies tonight and Nine's Lisa Wilkinson tells us she'll wear a floor-sweeping gown from Pallas Couture.

The Today co-host has been a fan of the brand since she wore their sequinned style to the Oscars this year.

Design director Joy Morris says the phone has been ringing off the hook.

"It's a big deal because it generates sales and brand awareness for years to come," she says. Wilkinson loves to shop online and is also a big fan of designers Gary Bigeni, Karla Spetic and Sara Phillips.

By Johnny links catwalk show to collection sale

THE Iconic has partnered with local brand By Johnny for its first runway collaboration.

And tomorrow night shoppers will be able to buy the six-piece collection just an hour after the show.

In the lead up, viewers will also be able to watch the pre-show action in a mini-series via the company's website and YouTube.

Publicist Catalina Romano says producing retail garments while preparing the show has been a real challenge.

"Johnny Schembri has a lot of drive and has produced enough units for us to sell to our customers," she says. "We really believe this project will sell well."

After the show there will be a banner on the homepage to send viewers to the recorded footage.

Prices start at $110 and go up to $250. See the theiconic.com.au at 9.30pm.

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