New Year New You and New Scoop

As we set our goals for the 2019 New Year we want to say Happy New Year to all our readers, customers, followers, and friends! We are so grateful to each of you for hanging around with us in 2018.

With a New Year comes a fresh start. A chance to create new healthy habits, intentional living, and refocusing on what life has to offer. We each get 365 chances in 2019 to make our lives the best it can be.

It’s also a time to reflect on what we can learn from the past year and hopefully take the necessary steps to make the New Year better than the last. We have plenty of goals that we try to set each year and we want to share them with you so you can hold us accountable to make them happen!

Below we’ve created a list of goals for the 2019 new year for The Scoop in an attempt to bring you more style inspiration, more outfit ideas, and of course more fabulous pieces to add to your own wardrobes in the upcoming year.

Goal 1 – Intentional

Not only is this my (Jackie) personal word for 2019, but I’m hoping it will crossover into The Scoop as well. We bought more inventory last year to keep up with our growing business, but in the process we lost a little of our purpose. We sort of dog paddled our way through just trying to stay afloat. Our consistency in posting for the blog and our social media accounts suffered. So our intentional goal for 2019 is to make sure we follow through on keeping you in the loop more and offering you stylish content on a regular basis. The photo above includes our “Best Nine of 2018”!

Goal 2 – Remixing

This goes hand in hand with goal 1. If we are intentional with offering you quality content, then we are going to make sure to teach you how to wear item(s) that you buy from The Scoop. We always want you to feel confident in purchases you do make and never have to question what to wear them with! Nicole and I are committed to offering weekly #waystowear posts so you can find outfit ideas for wherever life is taking you.

Goal 3 – On Trend and Relatable Style

Although I feel like we already do this, we are committed to bringing you even better merchandise this year. We’ve traveled to several markets nationwide to search for the best brands. Our goal is to keep finding affordable on trend pieces, and to make sure they continue to be relatable for our customers. We also want to make sure to offer you styles that are unique to The Scoop. There are a multitude of boutiques and online retailers out there and our vision will always be to give you style, quality, and versatility.

Goal 4 – More Opportunities to Shop

One reason we started this little boutique was to have our cake and eat it too. We wanted to open a store, but we didn’t want to be married to it. With a Scoop baby on the way (Nicole is due in March), we are still committed to our families first, but want to make sure we offer more chances for our local peeps to come check out new arrivals, take a break from the daily grind, or just come by for some styling advice. We are going to offer additional “open houses” and “store hours” for people to come by. We will still have by appointment opportunities and more personalized styling for those that have time restrictions with work and family.

Goal 5 – Scoop Videos

This one scares the living daylight out of me. I can take pictures all day long, talk to a total stranger in the checkout line of Kroger, and style a room full of ladies. But the minute you stick a camera in front of me I freeze and lose all sense of purpose. However, we want you to be able to view more Instagram and Facebook stories featuring new arrivals, seasonal must-haves, final few pieces, and even how to wear posts. We might just even consider a live FB video with style inspiration for your viewing pleasure. With still photos, you lose a little bit of our passion and personality in what we do and I fully believe that the more videos we do, the more comfortable we will get in front of the camera.

So there you have it! Our Style Scoop goals for 2019. There are many more (mostly administrative) but that’s boring and nobody wants to hear about Quickbooks! We hope you continue to follow along on our style adventure and stay tuned for new arrivals as we jet set to NYC for market next week.