â??No monkeys?!â?? Why publishers nixed Joe Danger

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Develop 2010: Attendees bemused by reasons why the popular PSN title fell at early hurdles

Hello Games took to the stage at the Develop Conference today to exact revenge on the publishers that turned down the Joe Danger project.

Sean Murray, a programmer at the studio, revealed that Joe Danger sold 50,000 copies in its first week on the PlayStation Network. Yet Hello Games struggled to convince publishers that the title would work.

Without naming any names, Murray went through a list of reasons why the game was turned down, quoting what he had heard from various publishers in meetings. Attendees at the Develop session broke into laughter.