The champion of Super Bowl XLVI will not be known for two days, but Steve Baboulis is already feeling like a winner.

WNYT/Channel 13, the Albany, New York, NBC affiliate where Baboulis is general manager, had local advertisers lining up for months to be part of the big game and the day of programming leading up to it.

“We are all sold out,” he said. “Things went spectacularly well and exceeded our expectations.”

He declined to estimate the revenue generated or to say how much a single spot costs, but observers put the price of a local 15-second spot at $15,000"

National advertisers are expected to spend up to $3.5 million for 30 seconds of air time on NBC.

WNYT sold its first local spot early in the fall. Baboulis said demand stayed steady and then hit a “fever pitch” over the past few weeks.

“For the most part it was established advertisers whose budgets could accomodate it ,” he said. “It was across the board. Auto, beverage, legal, financial services—I can’t think of any category we don’t have.”

Most advertisers purchased their seats well before it was known that the New York Giants would be taking on the New England Patriots.

That ended up being a bonus.

“Everyone expects high ratings, but especially in this part of the country,” said Baboulis, himself a Giants fan.

The fact that the Giants have their summer training camp at the University at Albany also makes them something of a hometown team, which should draw even more eyes for local advertisers.

Plus, WNYT’s coverage area includes parts of southern Vermont and Western Massachusetts, both of which are Patriot strongholds.

“But even here in the [WNYT] building, it’s pretty split,” Baboulis said. “There are a lot of Giants fans and Patriots fans.”