Facilitated by the IBA Marketing Forum, the students of IBA were enlightened by Dr. Sanjay Patro, Professor – XLRI, Jamshedpur who took a session to empower them with knowledge about “Fundamentals of Marketing and evolution of its concepts”.

How the concepts have changed with change in mindsets, modernization and evolution of society

The slow but remarkable shift across industries from “Profit first” to “Customer first”

Towards the end, Dr. Sanjay advised students to embrace the fact that without proper personal marketing, even getting a job is going to be impossible, hence preparations should start now itself so that by the end of 2 years each and every one of them is a distinct marketable product.