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Business Week, America’s leading business news magazine, makes the world of business intriguing by identifying and analyzing pivotal events, hot trends and compelling personalities. Finding your target market also allows you to: differentiate your business; find a niche that you serve best and work only with the people or businesses that value what you do; work with the customers that are the absolute best fit for the core products or services; and work with the customers who are most profitable.

He left the newspaper business in 1988 to join InterMedia Partners, a start-up that became one of the largest cable-TV companies in the U.S. Mutter was the COO of InterMedia when he moved to Silicon Valley in 1996 to join the first of the three start-up companies he led as CEO.

Many pet franchise businesses sit comfortably within this home-based home-focused category, but the pet franchise industry is far from being a struggling and unimportant niche, Business Week magazine reported that in 2007 Americans spent $34.3 billion on pets and this figure was expected to grow to $52 billion by 2009.

Advertisers typically most value the readers who sought out and paid for a magazine themselves, figuring they’re more engaged than people who get them from frequent-flyer programs, courtesy of a sponsor or because subscriptions come with an association membership.

Insisting on forward viewpoints, keen news contacts and neutral media angle, Business Weekly reports the changing business world, legends of successful people, the world trend and provides the readers with the first hand intelligence in depth and width.