Much like a favorite in a satellite receiver or phone.
That we have a quick access for the products that we use most frequently.
I.E, we don’t need to search for the all the time.
Most of us have some products that we use over and over every time so if we could get them as a favorite page or much like the Package Explorer we could just use that page and quickly drag and drop the main products in the Project that we are working on.

For example I’m a Control4 dealer and I’m using some basic products all the time.
C4-SKCB2
C4-BPS48
C4-DIN-BEG
C4-DIN-8DIM-E
AM-1 Black (B&W)
AM-1 White (B&W)
And the list goes on.