Beyond its diversity of schools, what characterises French Design,is its fierce determination to find the perfect balance between heritage and cultural openness, industry and creativity,savoir-faire and audacity, sustainable innovation and hint of luxury, elegance and panache, without ever falling into vulgarity.

The VIA, with a committee of 40 internationally acclaimed public figures, has led an in-depth review of French Design and its fundamental characteristics, in collaboration with Peclers, a leading trend consulting agency.

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