National Sleep Foundation - Press Releasehttp://sleepfoundation.org/taxonomy/term/20
enNational Sleep Foundation, Ellery Homestyles Plan Major Promotional Campaignhttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-ellery-homestyles-plan-major-promotional
<!-- google_ad_section_start --><div class="field field-name-field-date field-type-date field-label-inline clearfix"><div class="field-label">Date:</div><div class="field-items"><div class="field-item even"><span class="date-display-single">Thursday, September 12, 2013</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h2>Social Media Sweepstakes, Retail Merchandising Program Designed To Stimulate Sales Of Revolutionary Sound Asleep Room Darkening Window Treatments</h2>
<p>ARLINGTON, VA—Trusted sleep authority the National Sleep Foundation and leading home fashions manufacturer Ellery Homestyles will launch a major social media marketing campaign and retail merchandising effort to promote Ellery’s Sound Asleep™ curtain line, the Official Room-Darkening Curtain of the National Sleep Foundation.</p>
<p>The social media campaign and retail merchandising efforts will be presented to key retailers shopping this month’s Home Fashions Market Week in New York City Sept. 23 to 26 and will debut in March 2014 to tie in with the NSF’s Sleep Awareness Week March 2 to 9, 2014.</p>
<p>The social media campaign will include a consumer sweepstakes in which entrants will have a chance to win a room make-over using Sound Asleep curtains. Ellery also is creating special Pinterest boards, retail website banners and promoting the campaign on its company website <a href="http://www.elleryhomestyles.com">www.elleryhomestyles.com</a>, as well as on the Sound Asleep micro site, <a href="http://www.soundasleepcurtains.com">www.soundasleepcurtains.com</a>. The National Sleep Foundation is providing educational materials, sleep information and tips on how to get a better night’s sleep on its instructive consumer website, <a href="http://www.sleepfoundation.org/bedroom" target="_blank" title="www.sleepfoundation.org/bedroom">www.sleepfoundation.org/bedroom</a>.</p>
<p>“Controlling light is very important to getting quality sleep,” explains David Cloud, chief executive officer of the National Sleep Foundation, the foremost charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety. “Light can interfere with your sleep cycles by signaling your brain that you should be awake, so creating a dark bedroom is one of the most practical ways to reap the benefits of sleep. The National Sleep Foundation recommends keeping your room dark until you get the sleep your body needs. Room darkening curtains are a key to following that recommendation.”</p>
<p class="right"><img src="http://sleepfoundation.org/sites/default/files/ellery-logo.png" alt="#N/A" width="305" height="114" /></p>
<p>The two-year-old Sound Asleep collection was selected as the official room-darkening curtain of the National Sleep Foundation due to its innovative, thermal-lined construction that helps create an optimal sleep environment by darkening the room. Developed to address the National Sleep Foundation’s recommendations for sleep health, Sound Asleep curtains’ room darkening construction reduces penetrating light through the use of proprietary fabric-backing technology, thereby creating the dark environment necessary to achieve a better night’s sleep.</p>
<p>Cloud says the Sound Asleep curtains address a critical consumer need. “The NSF’s 2012 Bedroom Poll revealed that 35% of Americans don’t use any curtains or shades in their bedrooms, so we have our work with Sound Asleep cut out for us,” he asserts, adding “At the same time, however, 73% of Americans say a dark bedroom is important to getting a good night’s sleep.</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-2-1.png" alt="bedroom conditions" width="339" height="191" class="left" /></p>
<p>“Ellery Homestyles has been a great partner for the National Sleep Foundation,” Cloud continues. “Ellery answered a Request for Proposals for room darkening window treatments that the NSF sent out in 2010, and from the start, Ellery’s leadership understood what the NSF wanted to do and spent time developing the right mix of product and messaging. The product rolled out to Bed Bath &amp; Beyond stores and online retailers in the spring of 2011.”</p>
<p>Budd Goldman, founder and chief executive officer of Ellery Homestyles, explains that the company identified a niche in the marketplace for room-darkening curtains, and developed the Sound Asleep collection to fill this unmet consumer need.</p>
<p>“The National Sleep Foundation is the trusted authority on sleep and is educating Americans on the importance of creating the best possible sleep environment,” Goldman notes. “It’s only natural to combine the authority of the NSF with Ellery’s leadership in manufacturing innovative room darkening curtains. The NSF is a trusted name that adds a unique and exclusive level of marketing and product positioning that no other curtain product can claim.”</p>
<p>According to NSF studies, many people report dissatisfaction with their sleep during the week. “A significant number of Americans aren’t getting the sleep they say they need and are searching for ways to cope,” Cloud relates, noting that “43% of individuals between the ages of 13 and 64 say they rarely or never get a good night’s sleep on weeknights; and 60% say that they experience a sleep problem every night or almost every night.”</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-2-2.png" alt="#N/A" width="257" height="295" class="right" /></p>
<p>The Sound Asleep curtain collection is a unique marriage of fashion, function and design, according to Susan Lazor, director of brand management for Ellery Homestyles.</p>
<p>“Sound Asleep curtains are a fashionable solution to block light, improve home energy efficiency and reduce noise,” she says. “Blocking light is the main benefit, but the technology provides noise-reducing and energy-efficient advantages as well. Reducing outside noise also helps promote a better night’s sleep, and the thermal properties of Sound Asleep curtains actually enhance the energy efficiency of a home, saving consumers money by reducing heat loss through the window.</p>
<p>“A soft thermal coating is applied to the curtain fabric to create the room darkening qualities in the finished panel,” Lazor explains. “Sound Asleep curtains are constructed of a versatile chenille fabric in a tonal texture that is designed to enhance the bedroom with the natural look of flowing curtains and to coordinate with any décor.”</p>
<p>Sound Asleep curtains are offered in six fashion-forward colors and a full range of panel lengths: 63-inch, 84-inch, 95-inch and 108-inch, with suggested retail prices ranging from $24.99 to $39.99. Coordinating ascot or straight back-tab valances are available, with a suggested retail price of $19.99. All panels measure 42-inches wide and are constructed of an easy-care, machine washable 100% polyester fabric. Sound Asleep curtains and valances can be hung using standard curtain hardware.</p>
<p>The Sound Asleep line debuted at Bed Bath &amp; Beyond two years ago, and company is continuing to expand the collection both at retail and online. Other retailers carrying Sound Asleep curtains online include 1-800-MATTRESS (<a href="http://www.1800mattress.com">www.1800mattress.com</a>,) Army-Air Force Exchange Service (<a href="http://www.AAFES.com">www.AAFES.com</a>,) Amazon (<a href="http://www.Amazon.com">www.Amazon.com</a>,) Bed Bath Store (<a href="http://www.BedBathStore.com">www.BedBathStore.com</a>,) Bedding Sheets and Linens (<a href="http://www.BeddingSheetsandLinens.com">www.BeddingSheetsandLinens.com</a>,) Belk ( <a href="http://www.Belk.com">www.Belk.com</a>,) Brookstone (<a href="http://www.Brookstone.com">www.Brookstone.com</a>,) Brylane Home (<a href="http://www.BrylaneHome.com">www.BrylaneHome.com</a>,) Comfort House (<a href="http://www.ComfortHouse.com">www.ComfortHouse.com</a>,) Improvements Catalog (<a href="http://www.ImprovementsCatalog.com">www.ImprovementsCatalog.com</a>,) JC Penney (<a href="http://www.jcpenney.com">www.jcpenney.com</a>,) Kohl’s (<a href="http://www.Kohls.com">www.Kohls.com</a>,) Linens 'n Things (<a href="http://www.LNT.com">www.LNT.com</a>,) Mattress.com (<a href="http://www.mattress.com">www.mattress.com</a>,) Meijer (<a href="http://www.meijer.com">www.meijer.com</a>,) QVC (<a href="http://www.QVC.com">www.QVC.com</a>,) Sears (<a href="http://www.Sears.com">www.Sears.com</a>,) Sleepy’s (<a href="http://www.Sleepys.com">www.Sleepys.com</a>,) Touch of Class (<a href="http://www.TouchofClass.com">www.TouchofClass.com</a>,) and Wayfair (<a href="http://www.Wayfair.com">www.Wayfair.com</a>.)</p>
<p>“Ellery and the NSF have worked with a select group of leading retailers to build the Sound Asleep curtain brand experience on their web sites,” Lazor points out. “We are continuously working with these key retailers, based on their site capabilities and ongoing enhancements, to tell a more cohesive and visual brand story. Through our retail partners, we are cross-merchandising Sound Asleep curtains to consumers looking for a fashionable solution for their bedroom that also helps create an environment conducive to a better night’s sleep.</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-2-3.png" alt="before and after room darkening curtains" width="359" height="304" class="right" /></p>
<p>“Ellery works with each retailer individually to merchandise and market Sound Asleep curtains as a room darkening home décor alternative for various rooms, including master bedrooms, children’s rooms and nurseries,” Lazor continues. “We also highlight the importance of the Sound Asleep product line during special retail promotional periods, such as back-to-school.”</p>
<p>Lazor says consumer reaction to the line has been overwhelmingly positive. “They love the fabric and the colors, and can see for themselves the immediate benefits of the room-darkening feature,” she comments. “As we continue to expand the placement and marketing efforts on retailers’ web sites, more and more people are becoming aware of the Sound Asleep brand. Ellery will be working with key retailers on our promotional marketing events to coincide with the NSF’s Sleep Awareness Week in March 2014.”</p>
<p>Sleep Awareness Week, which runs March 2 to 9, 2014, is the National Sleep Foundation’s annual week-long campaign to celebrate the health benefits of sleep. Sleep Awareness Week begins with the release of NSF’s Sleep in America® poll on Monday, March 3, and ends with the return to Daylight Saving Time, when clocks move forward one hour and many Americans lose an hour of sleep.</p>
<p>In addition to strong retail and consumer reaction, the Sound Asleep line has drawn accolades from the industry as well: Sound Asleep won an American Graphic Design award for packaging in 2012. Award winners in the Graphic Design USA competition were chosen from an international field of more than 8,000 entries from advertising agencies, design firms and corporate design departments.</p>
<p>Another important aspect of the Sound Asleep line is consumer education: As part of their partnership, the National Sleep Foundation and Ellery Homestyles are providing informational brochures to consumers about the importance of proper sleep, and how to create a proper bedroom environment to promote deep restful slumber.</p>
<p>“Ellery Homestyles and the National Sleep Foundation are working together to educate the public about the importance of better sleep,” explains the NSF’s Cloud. “With Ellery as our educational partner, we are distributing our booklet ‘Controlling Light For Better Sleep’ with every package of Sound Asleep curtains, and reaching a wide consumer audience with this critical information.</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-2-4.png" alt="controlling light for better sleep" width="176" height="356" class="right" /></p>
<p>“Through our work with Ellery, we’ve been able to discuss the important role that controlling light plays in quality sleep in venues that were never open to us,” Cloud continues. “The fact that the public is able to read about the importance of a dark room to sleep at the time when they are most engaged in making a choice about their sleep environment—when they are shopping for bedroom curtains—is huge. We have delivered thousands of pieces of sleep health education into American homes with Sound Asleep curtains, so we are meeting our mission in a new way.”</p>
<p>Key subjects addressed in the NSF brochure include a description about how the body’s biological clock operates, and how individuals can use darkness and sound control to manage the sleep/wake cycle. Following are some compelling excerpts from the brochure:</p>
<ul>
<ul>
<li>Light is one of the most important environmental factors that control your biological clock. Light sensed through your eyes helps program your body clock, affecting when you feel most awake, and when you feel the most tired. Fortunately, by sleeping in a dark room, you can block sleep-disrupting light and tweak or reboot your biological clock to help you sleep and wake up at the right times for you.</li>
<li>Always taper your light exposure when you are ready to go to sleep. Dim light will tell your body that bedtime is approaching. When you do go to sleep, make sure your bedroom will stay dark until you get enough sleep.</li>
<li>Nightlights in the bathrooms and halls can prevent bright light from resetting your body clock when using the bathroom at night.</li>
<li>Set and stick to a sleep schedule. Go to bed and wake up at the same times each day.</li>
<li>Exercise regularly. Exercise in the morning can help you get the light exposure you need to set your biological clock.</li>
<li>Create a cool, comfortable sleeping environment that is free of distractions.</li>
<li>Use your bed for sleep only so you positively associate it with sleeping. If you find yourself still lying awake after 20 minutes or so, get up and do something relaxing in dim light until you are sleepy.</li>
<li>No late-afternoon or evening naps, unless you work nights. If you must nap, keep it under 45 minutes and before 3 p.m.</li>
<li>Adequate sleep:
<ul>
<li>Improves your ability to learn, gain new insights, make good decisions, and respond quickly. You need adequate sleep to be a good student, worker, and driver.</li>
<li>Helps you build muscles, repair tissue after injury, and fight infections.</li>
<li>Helps you avoid problems with overeating, weight, and blood sugar control.</li>
<li>Improves your mood. You tend to be less irritable after a good night’s sleep and less prone to depression if you routinely sleep well.</li>
</ul>
</li>
</ul>
</ul>
<h2>About The National Sleep Foundation</h2>
<p>The National Sleep Foundation is dedicated to improving health and well-being through sleep education and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, D.C. Its membership includes researchers and clinicians focused on sleep medicine, health professionals, patients, families affected by drowsy driving and more than 900 healthcare facilities. To find out more about the National Sleep Foundation, visit <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a>.</p>
<h2>About Ellery Homestyles</h2>
<p>Ellery Homestyles is a leading supplier of branded and private label home-fashion products to major retailers, offering curtains, bedding, throws and specialty products. The company’s proprietary brands deliver innovation in fashion, function and design and include Sound Asleep™ room-darkening curtains, The Official Curtain of the National Sleep Foundation; Eclipse™ energy-saving, noise-reducing, blackout curtains; Curtainfresh™ curtains with odor-neutralizing technology developed in partnership with Church &amp; Dwight, maker of Arm &amp; Hammer®; ComfortTech™ blankets constructed with premium 3M™ Thinsulate™ Insulation, providing luxurious style, lightweight comfort and superior warmth; VUE™, presenting Ellery’s “point of view” on fashion trends and design, Waverly®, the oldest continuously advertised home fashions brand in America recognized by consumers for its distinctive traditional looks; Historic Charleston Collection™, the distinctive home fashions brand that is steeped in historic Charleston’s decorative arts culture; Absolute Zero™ Home Theater, decorative home fashion draperies developed to block 100% of light for the optimal media experience; and SeasonSmart™, the ultimate 3M™ Thinsulate™ insulating curtain for year-round energy savings. Ellery is a global company headquartered in New York City with a 375 million square foot distribution center in North Carolina and offices in China, India and Pakistan. To find out more about Ellery Homestyles, visit <a href="http://www.elleryhomestyles.com">www.elleryhomestyles.com</a>.</p>
<ul>### High-resolution photos available upon request.</ul>
</div></div></div><!-- google_ad_section_end -->Tue, 12 Nov 2013 15:50:06 +0000sleepfoundation3472 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-ellery-homestyles-plan-major-promotional#commentsNational Sleep Foundation, PureCare® by Fabrictech Enhance Bedding Assortmenthttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-purecare%C2%AE-fabrictech-enhance-bedding-assortment
<!-- google_ad_section_start --><div class="field field-name-field-date field-type-date field-label-inline clearfix"><div class="field-label">Date:</div><div class="field-items"><div class="field-item even"><span class="date-display-single">Monday, July 29, 2013</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h2>New Retail Packaging Unveiled For PureCare Aromatherapy Line At Las Vegas Summer Market; Strong Retail Sales Growth Fueling Expansion</h2>
<p>LAS VEGAS—Trusted sleep authority the National Sleep Foundation and leading bedding manufacturer PureCare® by Fabrictech are expanding and enhancing the retail presentation of Fabrictech’s PureCare line of protection products for mattresses, box springs and pillows at the Summer 2013 Market, running July 29-August 2 at the World Market Center here.</p>
<p>Fabrictech’s PureCare line was selected as the official mattress, box spring and pillow protectors of the National Sleep Federation two years ago, and has achieved phenomenal success among retailers and consumers since its debut, offering premium bedding protection that guards against allergens, dust mites, bedbugs and moisture. The initial line of PureCare Antibacterial Silver and PureCare Celliant protection products was expanded in January with the additional of PureCare Aromatherapy protection products, encouraging consumers to “Breathe, Relax, Sleep” with calming fragrance sachets built into a patent-pending sachet pocket inside each PureCare Aromatherapy mattress and pillow protector.</p>
<p>The NSF and Fabrictech are reinforcing PureCare message at this week’s Summer Market, unveiling new retail packaging for the Aromatherapy protectors that features an entertaining “scratch-and-sniff” packaging design to entice consumers and augment retailers’ point-of-sale presentations.</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-3-1.png" width="207" height="146" class="right" /></p>
<p>The entire NSF-selected PureCare line is being featured in Fabrictech’s new showroom on the 15th floor of Building C of the World Market Center, a prime destination for leading resources in the bedding and mattress industry. The 2,400-square-foot location, #C1595, is shared with Knickerbocker Bed Frame Co., and is 50 percent larger than the companies’ previous Las Vegas showroom; the new location debuted in January. Fabrictech also is spotlighting a wide variety of merchandising ideas, store displays and informational literature in its showroom, along with the complete PureCare product line.</p>
<p>Executives at the National Sleep Foundation and Fabrictech say the two-year-old relationship has been extremely beneficial to both parties. “The partnership is successful because Fabrictech offers quality, solution-based products that improve the bedroom environment and fit with our expertise on sleep,” explains David M. Cloud, chief executive officer of the National Sleep Foundation, a leading charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety. “Fabrictech’s PureCare line offers people, particularly those challenged by allergies, a way to take control their of bedroom environment and get a better night’s sleep.”</p>
<p>Sean Bergman, chief marketing officer for PureCare by Fabrictech points out that the new packaging is designed to bolster the line’s already strong sales at retail. “This is a small but significant improvement to the enormously successful PureCare line of protection products selected by the National Sleep Foundation,” Bergman remarks. “The NSF Official Product designation has been invaluable to the success of the PureCare line, and to a large extent has been fueling incredible increases in retail sales for Fabrictech as a whole. Last year we registered 65 percent sales increases over the prior year, and we are currently on track to register an additional 60 percent sales growth this year—we have added some 400 accounts and are continuing to add two to three accounts per week—and we attribute much of this growth to our relationship with the National Sleep Foundation.”</p>
<p>Fabrictech is supporting this rapid growth with a major expansion of its facilities, earlier this year moving its corporate headquarters from a 6,000-square-foot site to a 30,000-square-foot location in Fairfield, N.J. The new headquarters includes a dramatic East Coast showroom where Fabrictech is spotlighting the entire PureCare product line. The company also has added nine sales and management positions in the past seven months.</p>
<p>Bergman notes that Fabrictech’s focus on healthy sleep and wellness products have made the company the fastest-growing manufacturer in their industry. “We have changed the conversation about mattress and pillow protectors, moving from the traditional idea of ‘protecting your investment’ to a focus on health and wellness and creating an environment to encourage a better night’s sleep,” he says. “PureCare protectors offer consumers the essential elements necessary to create a healthy sleep environment. The PureCare product line combines superior technology, innovation and the highest quality materials, and represents a revolution for today’s health- conscious consumers and allergy sufferers.”</p>
<p>Cloud points out, “The NSF appreciates that Fabrictech is keenly interested in educating the public about better sleep and offers products than can help make for a better night’s sleep. The National Sleep Foundation’s strategic goal is to partner with best-in-class products that offer everyone the opportunity to assemble the very best bedroom possible. Controlling nighttime allergies is a great way to improve your sleep, because the PureCare mattress, box spring and pillow protectors guard against common allergens, dust mites, bed bugs, mold and mildew. Consumers purchasing these products can rest assured that they are doing all they can to promote a healthy and safe sleep environment.”</p>
<p><img src="http://sleepfoundation.org/sites/default/files/pr-3-2.png" alt="purecare aromatherapy" width="167" height="233" class="left" /></p>
<p>Fabrictech’s PureCare products are available at leading mattress retailers and specialty sleep shops nationwide, and the company has embarked on a global expansion program. Last week, Fabrictech announced the signing of an exclusive, multi-year distributorship arrangement with Zucora Inc., to boost its presence in Canada; and last year the company signed a licensing agreement with an Australian firm to bring the PureCare line to Australia and New Zealand.</p>
<p>The PureCare Aromatherapy line features soothing scent sachets, a time-honored solution for restless sleepers. The products are shipped with a sleep-inducing lavender scent; other relaxing fragrances include tangy, sweet Mandarin; mood lifting, sedating Sandalwood; sinus- and congestion-relieving Eucalyptus; and rich, romantic Jasmine. Scents are available for individual purchase and should be replaced every three months. Suggested retail prices for the PureCare Aromatherapy line are $159.99 for the queen total encasement protector; $119.99 for the queen 5-sided protector; $28.99 for the pillow protector; and $6.00 for replacement sachets.</p>
<p>Two additional NSF-selected PureCare product lines also are being shown at Las Vegas Market: Fabrictech’s PureCare Celliant® and PureCare Antibacterial Silver mattress, box spring and pillow protectors. Fabrictech is using Celliant fibers by Hologenix®, which are premium, step-up performance fibers designed to promote wellness. Fabrictech’s dermatologically tested PureCare Antibacterial Silver protectors feature a unique application of silver ions to deactivate bacteria and suppress the reproduction of dust mites and other allergens, virtually eliminating odors. Suggested retail prices for these two lines range from $129.99 to $209.99 for the queen size mattress protectors; standard size pillow protectors are $32.99.</p>
<p>Another important benefit of the National Sleep Foundation and Fabrictech relationship is consumer education: As part of their partnership, the National Sleep Foundation and Fabrictech are providing informational brochures to consumers about the importance of proper sleep, and how to create a proper bedroom environment to promote deep, restful and uninterrupted slumber.</p>
<p>“The NSF and Fabrictech are distributing NSF’s ‘Sleep Protection Plan’ sleep health educational brochure with every PureCare mattress, box spring or pillow protector sold,” points out Cloud of the NSF. “We’re delivering our message to American homes and meeting our mission to educate the public about the importance of sleep and sleep health as they are making important decisions about their sleep and the bedroom environment. Fabrictech’s PureCare products are part of the NSF’s line of Official Products, all bearing the distinctive NSF brand. Our name and logo helps the public recognize healthier choices.”</p>
<p>Bergman agrees, noting, “Consumers are making the connection between the National Sleep Foundation and a better sleep environment; they see and recognize the logo and realize that these protects are key to creating clean and healthy bedroom. We strongly support the educational efforts of the NSF to put information about sleep in the hands of millions of consumers.”</p>
<p>Key subjects addressed in the NSF brochure include an explanation of how mattress and pillow protectors can help consumers preserve their bedding and protect themselves and their families from allergens, dust mites, and mold and mildew. Following are some informative excerpts from the brochure:</p>
<ul>
<li>Make your bedroom as allergen and irritant free as possible, especially if you have allergies or respiratory problems. These conditions often worsen at night and the coughing, congestion or wheezing they cause can disrupt your sleep. The majority of allergy and asthma attacks at night are caused by allergens and dust mites in and around your sleep environment.</li>
<li>Make your bedroom a sanctuary from the stresses of the day. Use your bedroom for sleep only so you positively associate it with sleeping.</li>
<li>Create a comfortable sleeping environment that is cool, quiet and free of distractions. Provide yourself with a supportive mattress and pillow.</li>
<li>Dim the lights in the evening, and sleep in a dark room. The dim light will tell your body that bedtime is approaching. Make sure your bedroom will stay dark until you get enough sleep.</li>
<li>Use nightlights to avoid bright light if using the bathroom at night.</li>
<li>Turn your clock away from the bed if you find yourself staring at it anxiously through the night.</li>
</ul>
<h2>About The National Sleep Foundation</h2>
<p>The National Sleep Foundation is a charitable, educational and scientific not-for-profit organization dedicated to improving sleep health and safety through education, public awareness, and advocacy. Based in Washington, DC, its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. To find out more about the National Sleep Foundation, visit <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a>.</p>
<h2>About PureCare® by Fabrictech</h2>
<p>PureCare® by Fabrictech designs essential elements necessary to create a healthy sleep environment. PureCare protectors, toppers and PureCare Plush pillows–all of which combine superior technology, innovation and the highest quality materials—are revolutionary to today’s health conscious consumers and allergy sufferers. PureCare by Fabrictech continues to change the conversation in the mattress protector industry to focus on health and wellness and has introduced the first Limited Lifetime Stain Warranty. PureCare by Fabrictech is proud to manufacture the official mattress and pillow protectors of the National Sleep Foundation. Please visit <a href="http://www.fabrictech.com">www.fabrictech.com</a> for more information.</p>
<p>### High-resolution photos and downloadable copies of brochures are available upon request.</p>
</div></div></div><!-- google_ad_section_end -->Tue, 12 Nov 2013 15:34:29 +0000sleepfoundation3470 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-purecare%C2%AE-fabrictech-enhance-bedding-assortment#commentsNational Sleep Foundation Launches New Sleep Disordered Breathing Anatomical Model™http://sleepfoundation.org/sleep-news/national-sleep-foundation-launches-new-sleep-disordered-breathing-anatomical-model%E2%84%A2
<div class="field field-name-field-date field-type-date field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single">September 23, 2013</span></div></div></div><!-- google_ad_section_start --><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h3>Physicians Now Have an Effective Tool to Educate Patients about Sleep Apnea</h3>
<p>WASHINGTON, DC 9/23/2013 The National Sleep Foundation (NSF) today announced the official launch of the new NSF Sleep Disordered Breathing Anatomical Model™. The model was designed by Meir Kryger, MD. The 3-D product helps primary care physicians and sleep specialists educate their patients easily and effectively about sleep disordered breathing and sleep apnea.</p>
<p><img src="http://sleepfoundation.org/sites/default/files/nsf-pr-1.png" alt="Sleep disordered breathing model " width="540" height="514" />This patient education tool is a model of a human head that opens in two halves showing the anatomical differences between normal functioning and obstructed breathing. Patients can visually and physically interact with the model. It comes with its own base and an educational backdrop card showing a detailed labeled image of the anatomy. It can be placed on a doctor's desk or in the patient examination room.</p>
<p>"Current methods of explaining sleep apnea are still too complicated for the patient to understand. The model clearly, simply and visually demonstrates what is happening with the tongue and throat," explained Dr. Kryger. "It also helps healthcare professionals to quickly and effectively educate their patients. It's a win-win for everyone."<img src="http://sleepfoundation.org/sites/default/files/nsf-pr2.png" alt="#N/A" width="247" height="376" class="right" /></p>
<p>Visit <a href="http://nsf.patientsleepsupplies.com">http://NSF.PatientSleepSupplies.com</a> for product details. All proceeds from the sale of the model go to NSF to further its educational mission.</p>
<p>Dr. Meir Kryger receives no compensation for this product nor does he have any financial interest in sales or other revenues related to this product. His contributions are for the sole purpose of advancing sleep disordered breathing education.</p>
<p>This product is not eligible for tax deduction, so purchasers are advised not to deduct this expense.</p>
<h2>About the National Sleep Foundation</h2>
<p>The National Sleep Foundation is dedicated to improving health and well-being through sleep education and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, health professionals, patients, families affected by drowsy driving and more than 900 healthcare facilities. <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a></p>
<h2>About Dr. Meir Kryger</h2>
<p>Dr. Meir Kryger was first to diagnose and report obstructive sleep apnea in North America. He was the Director of the Sleep Disorders Centre at St. Boniface Hospital Research Centre, which is the first clinical laboratory to study patients with sleep breathing problems in Canada. Recently, Dr. Kryger joined the Yale School of Medicine and the staff of Veterans Affairs Connecticut Health System. He has published over 200 research articles and book chapters. He is chief editor of Principles and Practice of Sleep Medicine, the most widely used textbook in sleep medicine today.</p>
</div></div></div><!-- google_ad_section_end -->Mon, 23 Sep 2013 04:33:18 +0000sleepfoundation3459 at http://sleepfoundation.orghttp://sleepfoundation.org/sleep-news/national-sleep-foundation-launches-new-sleep-disordered-breathing-anatomical-model%E2%84%A2#commentsNational Sleep Foundation 2013 International Bedroom Poll First to Explore Sleep Differences among Six Countrieshttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-2013-international-bedroom-poll-first-explore-sleep-differences
<div class="field field-name-field-date field-type-date field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single">September 3, 2013</span></div></div></div><!-- google_ad_section_start --><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Washington, DC -- September 3, 2013 -- The National Sleep Foundation (NSF) released its first international poll today, the <a href="http://sleepfoundation.org/article/2013internationalbedroompoll">2013 International Bedroom Poll</a>, comparing sleep times, attitudes, habits and bedtime routines of those in the United States, Canada, Mexico, the United Kingdom, Germany and Japan between the ages of 25 and 55 years old.</p>
<p>Japan and the United States report the least amount of sleep. Japanese and Americans report sleeping about 30 to 40 minutes less on workdays than those in the other countries surveyed, averaging 6 hours and 22 minutes and 6 hours and 31 minutes of sleep, respectively. Two-thirds of Japanese (66%) say they sleep less than 7 hours on work nights, compared to 53% of Americans, 39% in the United Kingdom, 36% of Germans, 30% of Canadians and 29% of Mexicans. One in five from the United States (21%), Japan (19%) and the United Kingdom (18%) report sleeping less than six hours a night during the work week, about twice the rate of the other countries (11% Mexico, 10% Germany, 7% Canada,)</p>
<p>Perhaps to compensate for less sleep, about one-half (51%) of both Japanese and Americans have taken at least one nap in the past two weeks. Every country reported sleeping in on weekends, with an average of an extra 45 minutes of sleep on days they do not work.</p>
<p>"As the first international public opinion poll on sleep, the National Sleep Foundation 2013 Bedroom Poll makes an important contribution to the field," commented Namni Goel, PhD, Research Associate Professor of Psychology in Psychiatry at the University of Pennsylvania Perelman School of Medicine and a member of the NSF 2013 International Bedroom Poll expert panel. "Although we know that everyone sleeps, the rather remarkable cultural differences within this universal experience have not been adequately explored. It is NSF's hope that this initial poll will inspire more research on this critical yet understudied topic."</p>
<h2>Less than one half of people in most countries are sleeping well every night.</h2>
<p>Less than one- half of people in Mexico (48%), the United States (44%), Canada (43%), the United Kingdom (42%) and Germany (40%), and slightly more than one-half in Japan (54%) say they get a good night's sleep every night or almost every night on work nights or week nights.</p>
<p>One-fourth of those in the United Kingdom (27%), the United States (25%) and Canada (23%) say they rarely or never get a good night's sleep during the work week. Notably, one in ten in the United Kingdom (11%) say they never get a good night's sleep on work nights, twice the percentage of the other countries surveyed.</p>
<p>Despite slightly higher reported sleep satisfaction, almost one-third of Japanese (31%, about twice the rate of all other countries surveyed,) say they rarely or never woke up when they needed to during the work week, suggesting more sleep is desired.</p>
<p>"It is important to look at cultural differences in sleep, and not always to assume a U.S. focus," says Jan Born, PhD, Professor of Behavioral Neuroscience at the University of Tübingen, Germany and a member of the NSF 2013 International Bedroom Poll expert panel. "Sleep is deeply inter-connected with health and performance, but it is often overlooked by researchers. This poll shows intriguing cultural variations on how we tackle this nightly, biological ritual.</p>
<p><strong>"What makes a great bedroom? The answer may surprise you.</strong></p>
<p>Roughly nine out of ten in Mexico (92%), Germany (90%) and the United Kingdom (86%) and threefourths in the United States (78%), and Canada (78%) agree they feel more relaxed if their bedroom has a fresh, pleasant scent. Moreover, the majority of nationalities surveyed (65%-79%) agree they take steps to make sure their bedrooms smell the way they want.</p>
<p>"Studies have shown that scent plays a powerful role in relaxation and memory-building," says David Cloud, National Sleep Foundation CEO. "Having a pleasant scent and a relaxing bedroom routine can contribute to a good night's sleep. No matter what your nationality, you will spend about a third of your life in bed. Fresh air and a pleasant scent are great ways to improve your sleep experience."</p>
<p><strong>More than one-half of Mexicans meditate or pray before bed; one-third of people in the United Kingdom sleep naked.</strong></p>
<p>The poll found some intriguing cultural differences in the bedtime rituals and habits of the six countries. For example, more than one-half of Mexicans (62%) and nearly half of Americans (47%) meditate or prayin the hour before sleep.</p>
<p>Four in ten (43%) of those in the United Kingdom drink a soothing beverage such as tea before bed and almost one-third (30%) of the country reported sleeping naked.</p>
<p>Perhaps the most common bedtime experience is television. At least two-thirds (66%-80%) of people in all countries surveyed watch TV in the hour before bed.</p>
<p>"This groundbreaking poll suggests that chronic sleep deprivation is a significant global health problem," says Russell Rosenberg, PhD, Director of Research and Investigator at NeuroTrials Research, NSF Immediate Past Chairman and member of the NSF 2013 International Bedroom Poll expert panel. "The National Sleep Foundation International Bedroom Poll compels us to conduct more research and devise unique solutions to get everyone to take sleep seriously. Relax, turn off the mobile phone and TV, and create a more pleasant bed time routine. Setting the stage for good sleep can change your life." National Sleep Foundation Healthy Sleep Advice To improve your sleep, try the following sleep tips:Exercise regularly. Vigorous exercise is best, but even light exercise is better than no activity. Exercise at any time of day, but not at the expense of your sleep.Go to sleep and wake at the same time every day, and avoid spending more time in bed than needed.Use your bedroom only for sleep to strengthen the association between your bed and sleep. It may help to remove work materials, computers and televisions from your bedroom.Save your worries for the daytime. If concerns come to mind, write them in a "worry book" so you can address those issues the next day.If you cannot sleep, go into another room and do something relaxing until you feel tired.If you are experiencing excessive daytime sleepiness, snoring, or "stop breathing" episodes in your sleep, contact your health care professional for a sleep apnea screening.</p>
<p><strong>About the National Sleep Foundation and the 2013 International Bedroom Poll</strong></p>
<p>The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness, and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Arlington, VA. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America.</p>
<p>The 2013 International Bedroom Poll was developed independently by the National Sleep Foundation. NSF received financial support from Febreze to conduct the poll. Information about the National Sleep Foundation, current and other polls and a database of member sleep centers and sleep professionals who can be contacted to comment on this story or refer patients to be interviewed can be found online at <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a></p>
<p><strong>Poll Methodology</strong></p>
<p>The National Sleep Foundation commissioned WBA Research to conduct this public opinion poll. In order to collect the information, a total of 1,501 telephone interviews were conducted among a random sample of people in the United States, Canada, Mexico, the United Kingdom, Germany and Japan. In order to qualify for this study, respondents had to be between the ages of 25 and 55.</p>
<p>To conduct the poll in the United States and Canada (excluding Quebec) WBA purchased a nationally representative sample of telephone numbers from SDR Consulting, Inc., and the sample targeted those between 25 and 55 years of age. Professional interviewers called from WBA's telephone interviewing facilities located in Crofton, Maryland and Ithaca, New York. Most of the interviewing was conducted on weekdays between 5:00 pm and 9:00 pm, Saturdays between 10:00 am and 2:00 pm, and Sundays between 4:00 pm and 8:00 pm.</p>
<p>For the interviewing in Canada (Quebec), Mexico, the United Kingdom, Germany and Japan, WBA partnered with Rosenthal Research based in Barcelona, Spain to coordinate the international sample purchase as well as programming and administration of the survey instrument. In survey research, the TV, and create a more pleasant bed time routine. Setting the stage for good sleep can change your life.”</p>
<p>For the interviewing in Canada (Quebec), Mexico, the United Kingdom, Germany and Japan, WBA partnered with Rosenthal Research based in Barcelona, Spain to coordinate the international sample purchase as well as programming and administration of the survey instrument. In survey research, the entire population is typically not interviewed, but rather a sample of that population is polled. Therefore, the data are subject to sampling error. The sampling error will vary depending on the sample size and the percentages being examined in the sample. </p>
<p>For the roughly 250 interviews conducted per country for the National Sleep Foundation's 2013 International Bedroom Poll, we can expect the values from our sample to be within about 6 percentage points of the true population value, 95 percent of the time. That means, if we get a value of 50 percent from our sample, we can be 95 percent sure that the population value is somewhere between 44 and 56 percent. This measure of the difference of the sample value from the true value, called the 'margin of error,' varies with the size of the sample and the results obtained.</p>
</div></div></div><!-- google_ad_section_end -->Tue, 03 Sep 2013 19:22:36 +0000sleepfoundation3452 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-2013-international-bedroom-poll-first-explore-sleep-differences#commentsNational Sleep Foundation and Krames StayWell Team Up to Educate Patients on the Importance of Sleephttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-and-krames-staywell-team-educate-patients-the-import
<!-- google_ad_section_start --><div class="field field-name-field-date field-type-date field-label-inline clearfix"><div class="field-label">Date:</div><div class="field-items"><div class="field-item even"><span class="date-display-single">Tuesday, August 27, 2013</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><h2>National Sleep Foundation Joins Krames StayWell Portfolio of Patient Education Products</h2>
<p>WASHINGTON, DC -- August 27th, 2013 -- The National Sleep Foundation (NSF), the global voice for sleep health, today announced a new partnership with Krames StayWell. The partnership will help hospitals, healthcare providers, insurance providers, and employers access important sleep education materials created by the NSF. The sleep education materials are designed to emphasize the importance of good sleep habits and help people recognize the signs of sleep problems so that they can be properly diagnosed and treated.</p>
<p>“The National Sleep Foundation aims to help patients achieve better health through better sleep,” said David Cloud, CEO of the National Sleep Foundation. “We are pleased to join the Krames StayWell portfolio to help more patients learn about the importance of sleep health and safety.”</p>
<p>Materials include information on sleep health, children and sleep, women and sleep, workplace sleep issues, and professional education.</p>
<p>“We are excited to partner with the leader in sleep education. These important materials will now be distributed to a wide network of hospitals, healthcare and insurance providers, and employers” said Nancy Monahan, president of Krames StayWell Strategic Partnerships Division.</p>
<p>To explore the complete line of National Sleep Foundation products available through Krames StayWell, visit: <a href="http://www.kramesstore.com/sleep">www.kramesstore.com/sleep</a>.</p>
<p align="center">###</p>
<p><strong>About National Sleep Foundation</strong></p>
<p>The National Sleep Foundation is dedicated to improving health and wellness through sleep education and advocacy. It is well-known for its annual Sleep in America® poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, health professionals, patients, families affected by drowsy driving and more than 900 healthcare facilities. <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a></p>
<p><strong>About Krames StayWell</strong></p>
<p class="Default">Krames StayWell is the largest provider of interactive, print and mobile patient education solutions, consumer health information, and population health management communications in the country. The Strategic Partnerships Division<strong><em> </em></strong>is a unit within Krames StayWell that focuses specifically on meeting the publishing needs of associations and non-profit organizations. Additional information can be found at <a href="http://www.kramesstaywell.com">www.kramesstaywell.com</a> and <a href="http://www.KSWstrategicpartnerships.com">www.KSWstrategicpartnerships.com</a>.</p>
</div></div></div><!-- google_ad_section_end -->Mon, 26 Aug 2013 15:20:40 +0000sleepfoundation3448 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-and-krames-staywell-team-educate-patients-the-import#commentsComprehensive Website Provides Hope and Resources for Individuals with Chronic Circadian Rhythm Disorderhttp://sleepfoundation.org/sleep-news/comprehensive-website-provides-hope-and-resources-individuals-chronic-circadian-rhythm
<div class="field field-name-field-date field-type-date field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single">March 27, 2013</span></div></div></div><!-- google_ad_section_start --><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><strong>National Sleep Foundation Launches</strong> <strong><a href="http://non24.sleepfoundation.org/">Non24.sleepfoundation.org</a> </strong></p>
<p>The National Sleep Foundation (NSF) launched a new website today, non24.sleepfoundation.org, to help individuals who have Non-24-Hour Sleep Wake Disorder, a chronic circadian rhythm disorder. This online resource center helps people understand the disorder’s symptoms, prevalence, and available treatment options, and provides resources to manage the disorder.</p>
<p>All humans have a near-24-hour internal body clock that regulates their biological processes, including sleep. Light is the primary cue to restart these internal body clocks. For individuals with Non-24-Hour Sleep Wake Disorder, their internal body clocks, or circadian rhythms, are not synchronized with the 24-hour cycle. This leads to constantly changing sleep cycles which keep them from having a “typical” schedule.</p>
<p>Non-24-Hour Sleep Wake Disorder affects 70% of people who are totally blind and lack light perception, and some sighted individuals.</p>
<p>“Many people have trouble sleeping. A chronic circadian rhythm disorder is a serious, debilitating disorder that often disrupts a person’s ability to maintain a regular job and steady relationships, or participate in enjoyable activities,” says David Cloud, National Sleep Foundation CEO. “The National Sleep Foundation’s new Non-24-Hour Sleep Wake Disorder website helps people find the resources they need to understand and manage the disorder.”</p>
<p>Visit <a href="http://non24.sleepfoundation.org">Non24.sleepfoundation.org</a> for additional information and resources related to Non-24-Hour Sleep Wake Disorder.</p>
<p><strong>About the National Sleep Foundation</strong></p>
<p>The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is well-known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Please visit <a href="http://www.sleepfoundation.org/">www.sleepfoundation.org</a> for more information.</p>
</div></div></div><!-- google_ad_section_end -->Mon, 25 Mar 2013 18:43:05 +0000sleepfoundation3388 at http://sleepfoundation.orghttp://sleepfoundation.org/sleep-news/comprehensive-website-provides-hope-and-resources-individuals-chronic-circadian-rhythm#commentsNational Sleep Foundation Poll Finds Exercise Key to Good Sleephttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-poll-finds-exercise-key-good-sleep
<!-- google_ad_section_start --><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p><span>WASHINGTON, DC, March 4, 2013—Exercise can affect your sleep. The results of the National Sleep Foundation’s 2013 </span><em>Sleep in America®</em><span> poll show a compelling association between exercise and better sleep. </span></p>
<p>“Exercise is great for sleep. For the millions of people who want better sleep, exercise may help,” says David Cloud, CEO of the National Sleep Foundation (NSF). </p>
<p><strong>Exercisers say they sleep better</strong><br />Self-described exercisers report better sleep than self-described non-exercisers even though they say they sleep the same amount each night (6 hours and 51 minutes, average on weeknights). Vigorous, moderate and light*exercisers are significantly more likely to say “I had a good night’s sleep” every night or almost every night on work nights than non-exercisers (67%-56% vs. 39%). Also, more than three-fourths of exercisers (76%-83%) say their sleep quality was very good or fairly good in the past two weeks, compared to slightly more than one-half of non-exercisers (56%).</p>
<p>“If you are inactive, adding a 10 minute walk every day could improve your likelihood of a good night’s sleep,” says Max Hirshkowitz, PhD, poll task force chair. “Making this small change and gradually working your way up to more intense activities like running or swimming could help you sleep better.”</p>
<p>“Our poll data certainly find strong relationships between good sleep and exercise,” adds Hirshkowitz. “While cause and effect can be tricky, I don’t think having good sleep necessarily compels us to exercise. I think it is much more likely that exercising improves sleep. And good sleep is fundamental for good health, productivity, and happiness.” </p>
<p><strong>Vigorous exercisers report the best sleep</strong><br />Vigorous exercisers are almost twice as likely as non-exercisers to report “I had a good night’s sleep” every night or almost every night during the week. They also are the least likely to report sleep problems. More than two-thirds of vigorous exercisers say they rarely or never (in the past 2 weeks) had symptoms commonly associated with insomnia, including waking up too early and not being able to get back to sleep (72%) and difficulty falling asleep (69%). In contrast, one-half (50%) of non-exercisers say they woke up during the night and nearly one-fourth (24%) had difficulty falling asleep every night or almost every night.</p>
<p>“Poor sleep might lead to negative health partly because it makes people less inclined to exercise,” says Shawn Youngstedt, PhD, poll task force member. “More than one half (57%) of the total sample reported that their activity level will be less than usual after a night of poor sleep. Not exercising and not sleeping becomes a vicious cycle.”</p>
<p><strong>Non-exercisers are the sleepiest and have the highest risk for sleep apnea</strong><br />Non-exercisers tend toward being more excessively sleepy than exercisers. Nearly one-fourth of non-exercisers (24%) qualify as “sleepy” using a standard excessive sleepiness clinical screening measure. This sleepiness level occurs about twice as often than for exercisers (12-15%). Also, about six in ten of non-exercisers (61%) say they rarely or never have a good night’s sleep on work nights. </p>
<p>Sleepiness clearly interferes with many non-exercisers’ safety and quality of life. One in seven non-exercisers (14%) report having trouble staying awake while driving, eating or engaging in social activity at least once a week in the past two weeks, almost three times the rate of those who exercise (4-6%).</p>
<p>“Sometimes we might feel tired, and that's normal,” says Matthew Buman, PhD, poll task force member, “but if excessive sleepiness is your normal state, it warrants a conversation with your doctor. It could be a red flag that something is wrong with your health.”</p>
<p>Indeed, non-exercisers have more symptoms of sleep apnea. Sleep apnea is a serious medical condition in which a person stops breathing during sleep. Its symptoms often include tiredness, snoring, and high blood pressure. It also increases the risk for heart disease and stroke. More than four in ten non-exercisers (44%) exhibit a moderate risk of sleep apnea, compared to between one in four and one in five of light exercisers (26%), moderate exercisers (22%) and vigorous exercisers (19%). </p>
<p>“The poll data suggest that the risk of sleep apnea in exercisers is half that of non-exercisers,” says Christopher Kline, PhD, poll task force member. “People with sleep apnea are often overweight. Exercise can be part of the treatment.”</p>
<p><strong>Less time sitting is associated with better sleep and health</strong><br />Separate from exercise, spending less time sitting may improve sleep quality and health. Those who sit for less than eight hours per day sitting are significantly more likely to say they have “very good” sleep quality than those who sit for eight hours or more (22%-25% compared to 12%-15%). Furthermore, significantly more of those who spend less than 10 hours per day sitting mention excellent health, compared to those who spend 10 hours or more sitting (25-30% compared to 16%). </p>
<p>“This poll is the first to show that simply spending too much time sitting might negatively affect our sleep quality,” says Prof. Marco Tulio de Mello, poll task force member. “In addition to exercise, standing at your desk, getting up for short breaks, and moving around as much as possible are important healthy behaviors to include in our lives.”</p>
<p><strong>Exercise at any time of day appears to be good for sleep</strong><br />Those who report exercising close to bedtime and earlier in the day do not demonstrate a difference in self-reported sleep quality. In fact, for most people exercise at any time seems to be better for sleep than no exercise at all. </p>
<p>This finding contradicts long-standing “sleep hygiene” tips that advise everyone not to exercise close to bedtime. The National Sleep Foundation has amended its sleep recommendations for “normal” sleepers to encourage exercise without any caveat to time of day as long as it’s not at the expense of sleep. (However, people with chronic insomnia should continue to restrict late evening and night exercise, if this is part of their treatment regimen.) </p>
<p>“Exercise is beneficial to sleep. It's time to revise global recommendations for improving sleep and put exercise—any time—at the top of our list for healthy sleep habits,” says Dr. Barbara Phillips, poll task force member. </p>
<p><strong>Healthy Sleep Advice</strong><br />To improve your sleep, try the following sleep tips:</p>
<ul>
<li>Exercise regularly. Vigorous exercise is best, but even light exercise is better than no activity. Exercise at any time of day, but not at the expense of your sleep.</li>
<li>Create an environment that is conducive to sleep that is quiet, dark and cool with a comfortable mattress and pillows.</li>
<li>Practice a relaxing bedtime ritual, like a warm bath or listening to calming music.</li>
<li>Go to sleep and wake at the same time every day, and avoid spending more time in bed than needed.</li>
<li>Use bright light to help manage your "body clock." Avoid bright light in the evening and expose yourself to sunlight in the morning.</li>
<li>Use your bedroom only for sleep to strengthen the association between your bed and sleep. It may help to remove work materials, computers and televisions from your bedroom.</li>
<li>Save your worries for the daytime. If concerns come to mind, write them in a "worry book" so you can address those issues the next day.</li>
<li>If you can't sleep, go into another room and do something relaxing until you feel tired.</li>
<li>If you are experiencing excessive daytime sleepiness, snoring, or “stop breathing” episodes in your sleep, contact your health care professional for a sleep apnea screening.</li>
</ul>
<p><strong>Poll Methodology and Definitions</strong><br />The 2013<em> Sleep in America®</em> annual poll was conducted for the National Sleep Foundation by WB&amp;A Market Research, using a sample of 1,000 adults between the ages of 23 and 60. The number of completes needed for both age groups and regions was determined using the most current U.S. Census data from 2010.</p>
<p>The maximum sampling error of the data for the total sample is +/- 3.1 percentage points at the 95% confidence level. The sampling error will vary depending on the sample size and the percentages being examined in the sample.</p>
<p>* Using a self-reported measure of physical activity, for which respondents considered physical activity they did for at least 10 minutes in the past 7 days, participants were classified into four different activity levels: vigorous, moderate, light and no activity. In this self-report measure, vigorous was defined as activities which require hard physical effort such as: running, cycling, swimming or competitive sports. The next level, moderate, was defined as activities which require more effort than normal such as: yoga, tai chi and weight lifting. Light activity was defined as walking, while those who do not do any activity classified themselves into the no activity level. Segments are often referred to as vigorous exercisers, moderate exercisers, light exercisers and non-exercisers based on this measure of self-categorization.</p>
<p><strong>2013 Sleep in America®Poll Task Force</strong><br /><strong>Max Hirshkowitz, PhD (Chair)</strong><br />Baylor College of Medicine and VAMC Sleep Center</p>
<p><strong>Matthew Buman, PhD</strong><br />Arizona State University</p>
<p><strong>Christopher Kline, PhD</strong><br />University of Pittsburgh School of Medicine</p>
<p><strong>Barbara A. Phillips, MD, MSPH, FCCP</strong><br />University of Kentucky College of Medicine</p>
<p><strong>Prof. Dr. Marco Tulio de Mello</strong><br />Universidade Federal de São Paulo</p>
<p><strong>Shawn D. Youngstedt, PhD</strong><br />University of South Carolina and Dorn VA Medical Center</p>
<p>The National Sleep Foundation began surveying American sleep health and behaviors in 1991. NSF releases the poll findings as part of its 16th annual National Sleep Awareness Week® campaign, held March 3-10, 2013, that culminates with the change to Daylight Saving Time on March 10th. With the change of clocks, NSF wishes to remind Americans not to lose an hour of sleep. Follow events on facebook and twitter @sleepfoundation.</p>
<p>The National Sleep Foundation hosts the Sleep Health and Safety conference March 1-2, 2013 in Washington, DC to advance sleep health education for health professionals and public policy leaders.</p>
<p><strong>NSF Background</strong><br />The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness, and advocacy. It is well-known for its annual <em>Sleep in America®</em>poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Arlington, VA. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America.</p>
<p>The National Sleep Foundation does not solicit nor accept corporate support for its annual <em>Sleep in America®</em> polls; its polls are developed by an independent task force of sleep scientists and government representatives who provide expertise in developing the survey instrument, analysis and final report. Information about the National Sleep Foundation, the current and former polls and a database of sleep professionals and sleep centers with media contacts can be found online at <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a></p>
</div></div></div><!-- google_ad_section_end -->Mon, 04 Mar 2013 05:00:19 +0000sleepfoundation3370 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-poll-finds-exercise-key-good-sleep#commentsWhen Sleepiness Interferes With Your Life, It's Time to Get Answershttp://sleepfoundation.org/media-center/press-release/when-sleepiness-interferes-your-life-its-time-get-answers
<div class="field field-name-field-date field-type-date field-label-hidden"><div class="field-items"><div class="field-item even"><span class="date-display-single">January 8, 2013</span></div></div></div><!-- google_ad_section_start --><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>National Sleep Foundation Launches New Website on Excessive Sleepiness</p>
<p style="text-align: justify;">WASHINGTON, DC, January 8, 2013-- The National Sleep Foundation (NSF) launched a <a href="http://excessivesleepiness.sleepfoundation.org/">new website</a> today to help millions who suffer from excessive sleepiness. This online resource center explains how excessive sleepiness affects health, safety, and everyday performance, and provides free patient resources. </p>
<p style="text-align: justify;">The National Institutes of Health estimates that 13-20% of the U.S. population suffers from excessive sleepiness.</p>
<p style="text-align: justify;">“Excessive sleepiness is common, debilitating and often misunderstood,” says David Cloud, CEO of the NSF. “The National Sleep Foundation’s new excessive sleepiness website helps people find the answers they need to understand and overcome excessive sleepiness.”</p>
<p style="text-align: justify;">Visit <a href="http://excessivesleepiness.sleepfoundation.org">ExcessiveSleepiness.sleepfoundation.org</a> for answers about excessive sleepiness.</p>
<p style="text-align: justify;"><strong>About the National Sleep Foundation</strong><br />The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is well-known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Please visit <a href="http://www.sleepfoundation.org/">www.sleepfoundation.org</a> for more information.</p>
</div></div></div><!-- google_ad_section_end -->Tue, 08 Jan 2013 08:05:55 +0000sleepfoundation3253 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/when-sleepiness-interferes-your-life-its-time-get-answers#commentsThere’s No Place Like Home for Sleep According to New National Sleep Foundation Bedroom Pollhttp://sleepfoundation.org/media-center/press-release/there%E2%80%99s-no-place-home-sleep-according-new-national-sleep-foundation-bedroom-po
<!-- google_ad_section_start --><div class="field field-name-field-date field-type-date field-label-inline clearfix"><div class="field-label">Date:</div><div class="field-items"><div class="field-item even"><span class="date-display-single">Sunday, April 1, 2012</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>WASHINGTON, DC, April 1, 2012 -- A new National Sleep Foundation poll shows that when it comes to sleep, there really is no place like home. The National Sleep Foundation 2012 Bedroom Poll asks Americans about key elements of their bedrooms.</p>
<p>“This poll shows that Americans are taking control of their bedrooms and they are happy with the results,” says David M. Cloud, CEO of the National Sleep Foundation.</p>
<p><strong>A Good Night’s Sleep</strong> How happy? More than three-fourths (76%) of those surveyed say that they had a good night’s sleep at least a few nights a week. About Nine out of ten (93%) rate having a comfortable mattress and pillows (91%) as important to getting a good night’s sleep, followed closely by comfortable sheets (86%), a quiet room (74%) and bedroom darkness (73%). The poll shows that of people who report having room darkening curtains in their bedroom, 44% report managing light five out of seven nights. Surprisingly, 35% say they have no bedroom curtains or shades.</p>
<p>“Managing darkness in the bedroom contributes to better sleep,” says Cloud.</p>
<p><strong>Bedrooms Better Than Quality Hotel Rooms</strong> The poll reveals that a majority of Americans feel that their bedroom is better than a quality hotel room. More than one-half of respondents rate their pillows (62%), quiet room (59%), sheets (56%) and mattress (55%) as better than a quality hotel’s.</p>
<p><strong>Still Not Sleeping Soundly</strong> Although the poll shows more Americans are making sleep a priority, too many say that they are still having problems sleeping. About four in ten (41%) report problems with tossing and turning at least a few nights a week. Nearly one-fourth of respondents (24%) say that partner movement disturbs their sleep at least a few nights a week.</p>
<p><strong>Behind Closed Doors</strong> The 2012 Bedroom Poll also provides key insights into what are usually private bedroom decisions, rituals and traditions. For instance, Americans say that when it comes to creating a romantic environment, 73% feel that sheets and bedding are important, followed closely by the mattress (71%). Interestingly, 63% say they sleep most nights with a significant other while more than one-fourth (27%) say they sleep alone. More than three-fourths (76%) of Americans say they make their bed at least a few days a week and more than one-half (56%) say they make their beds every day or almost every day.</p>
<p><strong>Electronics Place in the Bedroom</strong> Despite modern innovations, alarm clocks still have an important place in nearly nine in ten American bedrooms (89%). A majority of those polled (71%) say they have a bedroom television of which 11% say they leave on all night. Almost four in ten (39%) say they have a computer in their bedroom with 3% saying they leave it on all night.</p>
<p>“We’d like to encourage people to be more aware of managing light from screens in their bedrooms,” says Cloud. “Turn off TVs and computers in the bedroom.”</p>
<p>The poll marks the second time the National Sleep Foundation has conducted a poll specifically on the bedroom and it comes on the heels of its blockbuster Sleep in America poll released last month. The entire report can be found at <a href="http://www.sleepfoundation.org/2012bedroompoll">www.sleepfoundation.org/2012bedroompoll</a>.</p>
<p>“The National Sleep Foundation is actively exploring how the emerging world of sleep science translates to the public,” says Cloud. “The Bedroom Poll gives us insight into how people use this information in their everyday lives.”</p>
<p><strong>National Sleep Foundation Advice for Good Sleep</strong>If you have trouble sleeping, try the following tips:</p>
<ul>
<li>Treat your bedroom as your sanctuary from the stresses of the day. Create a comfortable sleeping environment with a quality mattress and pillows that is free of distractions.</li>
<li>Be sure your bedroom is dark when you go to bed and will stay dark until you get the sleep you need. Use light blocking curtains or shades to be sure your room stays dark.</li>
<li>Establish a relaxing bedtime routine. Allow enough time to wind down and relax before going to bed.</li>
<li>If you find yourself still lying awake after 20 minutes, get out of bed. Get up and do something relaxing in dim light until you are sleepy.</li>
<li>Avoid exposure to bright light late at night. Dim your lights when it’s close to bedtime, and use night lights for nighttime awakenings.</li>
<li>Exercise regularly. Exercise in the morning can help you get the light exposure you need to set your biological clock. Avoid vigorous exercise close to bedtime, if you are having problems sleeping.</li>
<li>Use a sound conditioner or ear plugs to block unwanted sounds.</li>
<li>Avoid caffeinated beverages, large meals and alcohol right before bedtime.</li>
<li>No late-afternoon or evening naps, unless you work nights. If you must nap, keep it under 45 minutes and before 3:00 pm.</li>
</ul>
<p><strong>About the National Sleep Foundation and the Bedroom Poll </strong> The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness, and advocacy. It is well-known for its annual Sleep in America poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America.</p>
<p>The Bedroom Poll was developed independently by the National Sleep Foundation. NSF received financial support from Serta and Ellery Homestyles to conduct the poll. Information about the National Sleep Foundation, the current and other polls and a database of sleep professionals and sleep centers who can be contacted to comment on this story or refer patients to be interviewed can be found online at <a href="http://www.sleepfoundation.org">www.sleepfoundation.org</a></p>
<p><strong>Poll Methodology</strong> The National Sleep Foundation commissioned WB&amp;A Market Research to conduct this public opinion poll exploring characteristics of American bedrooms and the perceived effect of the bedroom environment on sleep. A total of 500 telephone interviews and 504 web surveys were conducted. In order to qualify for this study, respondents had to be between the ages of 25-55.</p>
<p>In survey research, the entire population is typically not interviewed, but rather a sample of that population is polled. Therefore, the data are subject to sampling error. The maximum sampling error of the data for the total sample of 1,004 interviews is ±3.1 percentage points at the 95% confidence level. The sampling error will vary depending on the sample size and the percentages being examined in the sample.</p>
<p><strong><strong>EMBARGOED FOR RELEASE </strong><span style="float: right;">Contact:Jennifer Cowher Williams</span></strong><br />until Sunday, April 1,2012<span style="float: right;">National Sleep Foundation</span><br />Phone: (703) 243-1697<span style="float: right;">Email: <a href="mailto:jwilliams@sleepfoundation.org">jwilliams@sleepfoundation.org</a> </span></p>
</div></div></div><!-- google_ad_section_end -->Tue, 03 Apr 2012 17:04:02 +0000admin3084 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/there%E2%80%99s-no-place-home-sleep-according-new-national-sleep-foundation-bedroom-po#commentsNational Sleep Foundation and Marpac Encourage Sound Sleep Choiceshttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-and-marpac-encourage-sound-sleep-choices
<!-- google_ad_section_start --><div class="field field-name-field-date field-type-date field-label-inline clearfix"><div class="field-label">Date:</div><div class="field-items"><div class="field-item even"><span class="date-display-single">Thursday, December 1, 2011</span></div></div></div><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>FOR IMMEDIATE RELEASE NSF Contact: <a href="mailto:nsfmedia@sleepfoundation.org" target="_blank">NSFMedia@sleepfoundation.org</a></p>
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<p> </p>
<p align="center"><strong>NATIONAL SLEEP FOUNDATION AND MARPAC ENCOURAGE<br />SOUND SLEEP CHOICES</strong></p>
<p>Washington, DC., December 1, 2011 - The National Sleep Foundation and Marpac are pleased to announce that Dohm™, the Official Sound Conditioner of the National Sleep Foundation, is now available through select Bed Bath &amp; Beyond stores and online at bedbathbeyond.com and sleepfoundation.org. Each Dohm™ includes the National Sleep Foundation’s “Sound Sleep Plan” educational brochure.</p>
<p>“Masking unwanted sounds that can disturb your sleep is one of the best ways to take control of your bedroom environment,” says David Cloud, CEO of the National Sleep Foundation. “We’re proud to be working with Marpac, the first name in sound conditioners, to help the public learn more about sleep health and safety.”</p>
<p>The Dohm™ is the latest and most stylish generation of Marpac’s original sound conditioner, the most popular sound conditioner of the last five decades. Dohm™ naturally produces the deeply soothing sound of rushing air to mask noise and minimize distractions. The product and packaging will bear the distinct National Sleep Foundation logo and retail for $64.95.</p>
<p>“Marpac is excited to be working with the National Sleep Foundation to educate Americans about the importance of a good night’s sleep,” says Marpac principal Gordon Wallace. “We’re dedicated to creating the best sleep environment possible and the National Sleep Foundation brand represents quality sleep. This is a great way to launch a product to a public looking for sleep solutions.”</p>
<p><strong>About the National Sleep Foundation</strong></p>
<p>The National Sleep Foundation is dedicated to improving sleep health and safety through education, public awareness and advocacy. It is well-known for its annual <em>Sleep in America</em> poll. The Foundation is a charitable, educational and scientific not-for-profit organization located in Washington, DC. Its membership includes researchers and clinicians focused on sleep medicine, professionals in the health, medical and science fields, individuals, patients, families affected by drowsy driving and more than 900 healthcare facilities throughout North America. Please visit <a href="http://sleepfoundation.org" title="http://sleepfoundation.org">www.sleepfoundation.org</a> for more information.</p>
<p><strong>About Marpac LLC</strong></p>
<p>Since 1962, Marpac has combined ingenuity and craftsmanship to create high-quality sound conditioners known for exceptional sound, ease of use, and durability. The pioneer in sound conditioning, Marpac is proud to manufacture its products in the USA, to maintain its small-company values, and to be dedicated to serving its customers. Marpac still believes that the little things are very important. Please visit <a href="http://www.marpac.com/">www.marpac.com</a> for more information.</p>
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</div></div></div><!-- google_ad_section_end -->Wed, 30 Nov 2011 21:33:56 +0000admin2347 at http://sleepfoundation.orghttp://sleepfoundation.org/media-center/press-release/national-sleep-foundation-and-marpac-encourage-sound-sleep-choices#comments