The 800-pound gorilla in this digital space is Adobe, whose tools are used to create some tablet periodicals (including the iPad version of WIRED magazine). But the complexity — and expense — of Adobe’s Creative Suite is an opportunity for new entrants in the self-publishing game.

Problem is, it’s neither easy nor cheap for dead-tree publishers to hire app programmers, or to purchase the resources necessary to digitize their publications with sexy code. And after factoring in the hefty costs of development and time spent on production, mobile apps have hardly proven a goldmine for major publishers.

If successfully scaled, Push Pop Press could become the easiest and quickest way for publishers and independent artists to turn their media into iPhone and iPad apps and take a whack at making money in the App Store.

Book apps created with the platform can take advantage of the iPad’s and iPhone’s advanced sensors, touchscreen gestures, microphone and powerful graphics chip to turn reading into a rich, interactive experience, Matas said. Videos, interactive diagrams and geotagged photos are just some elements that can be embedded in a book produced with the tool.

Not impressed with words alone? Check out Gore’s tour of his book produced with Push Pop Press, embedded in the video below.