Network Marketing: What Is It?

A simple, cost-effective and time-efficient way to start your own business

Network marketing, sometimes referred to as direct selling, is simply a distribution system whereby goods or services from a manufacturer are sold to the end user via a network of independent distributors, or consultants. It is an extremely effective system that cuts out the “middleman” found in most industries. Network marketing is NOT an illegal pyramid scheme based on taking advantage of people. It is a serious business for serious people.

Why Network Marketing/Direct Selling? There are many advantages to being involved in network marketing, especially for first time business owners. The low start-up costs, minimal overhead, and no need to carry inventory make network marketing a very viable business for just about anyone to get in to. And, as a home-based business, network marketing can offer many of the tax advantages associated with owning your own business.

However, perhaps the most significant benefit to network marketing is that it enables one to leverage their time. For example, most people building a successful network marketing business do so by dedicating a few hours each week to selling and promoting their products or services, and another few hours each week to sponsoring and teaching others how to duplicate their work. As this process continues, you create compound growth that can lead to hundreds or even thousands of people coming into your business. This, in turn, creates compound income since you benefit directly from those whom you sponsor directly and indirectly into the business.

Deciding on a Network Marketing Company. Not all network marketing companies are created equal, nor is there a perfect fit for all. In order to be successful, you need to find a company that offers products or services you can be passionate about. Additionally you want to make sure that the products or services are consumable and that they meet current marketplace demands. You also want to talk to others whom work in the business to ensure there is a simple, proven and duplicatable system in place that will become your roadmap for success.

Network marketing is a “people” business that can significantly expand your circle of friends. With network marketing, there are no big capital requirements, no special education or skills needed, and with no geographical limitations to your business, it enables you the opportunity to travel, if so desired, have fun, and enjoy a lifestyle of abundance.

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About the Author

I am a stay-at-home mother of two beautiful girls, Kaitlyn, 5, and Megan, 2. Prior to working in the field of Direct Marketing/Selling, I worked with PricewaterhouseCoopers LLP for 13 years, as a 7th Grade Math Teacher for two years, and studied Interior Architecture for 3 years. I was born and raised in Buffalo, NY and graduated from Syracuse University in May, 1989.

Your comments nailed it right on the head, especially being passionate, I am so passionate about mine, that I would want everyone to be involved whether its because of the service, or the money. Aloha, Ekela.