Madrona Affordable Housing

Madrona provides affordable housing within the larger site wide Dockside Green rezoning plan located in Victoria, British Columbia, Canada. Dockside Green is a urban neighbourhood committed to creating a well-loved, culturally vital neighbourhood where the mix of people and environment fuels health and a vibrant local economy.

Consisting of two low-rise buildings with 49 rental units made up of studios, one bedroom apartments, and 2- and 3-bedroom townhomes. Madrona contributes to a well-loved, thriving community and a vibrant local economy. With access to fresh produce, entertainment, places to live, work and play.

We were engaged to design and develop the buildings signage package. We used a strong robust logotype, with a vibrant orange which acts as a visual beacon. Creating an industrial yet welcoming feel. Referencing the shipbuilding and commercial fishing centre of the sites past.