Days

DaysWillow Foundation

We created a campaign film featuring John Hurt for the Willow Foundation – a charity helping seriously ill 16-40 year olds by giving them special days. The film was funded by Coca-Cola, and we decided to go with a creative treatment that would evoke a positive emotion about the work of the Willow Foundation, in contrast to many charity films which often feature distressing subject matter.

We managed to secure permission from Ray Davies of The Kinks to rewrite some of the lyrics to the band’s famous track Days, which was featured as the soundtrack to highlight the special days that Willow provide people.

The film has been used both online and at events to help raise awareness and generate more funds.