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How does our website use cookies?

This section of our Privacy Policy contains information on what “cookies” are, the cookies used by this website, how to switch cookies off in your browser, how to specifically disable third party advertising cookies, and some useful links for further reading. If you do not see the information you were looking for, or you have any further questions about the use of cookies on this site, please email legal@weight-watchers.co.uk.

What Are Cookies?

“Cookies” are small text files that are stored by your web browser (e.g., Internet Explorer or Safari) on your computer’s hard drive or on your mobile phone. They allow websites to store such things as user preferences. You can think of cookies as providing a “memory” for a website, enabling it to recognise a user and respond appropriately.

Websites use both session cookies and persistent cookies. Session cookies are temporary cookies that expire (and are automatically erased) when you close your browser. Persistent cookies usually have an expiration date far into the future and thus stay in your browser until they expire, or until you manually delete them. We use persistent cookies for functionalities like the “Remember me on this computer” feature, which makes it possible for you to return to the site without having to log in. In addition to cookies set by the website you are visiting (first party cookies), both session and persistent cookies may be set by others (third party cookies). For example, analytics firms, social media sites and advertising networks may all set cookies when you visit other sites with which they have relationships.

What Types of Cookies Do We Use?

The cookies generated when you visit our website fall into the following categories:

Strictly necessary cookies

These cookies enable services you have specifically asked for. No consent is required for the use of these cookies.

For example, when you subscribe to one of our Internet Products or register as a community user, we use session cookies to signal that you are logged in so that you are able to use community or subscriber features of the Website, and persistent cookies to provide automatic login.

Performance cookies

These cookies collect anonymous information about how you use the Website. By using the Website or becoming a community user or subscriber, you agree that we can place these types of cookies.

We use performance cookies for web analytics, which allow us to statistically monitor how people are using our Website, to help us improve our online offerings as well as to test different design ideas for particular pages. We work with independent measurement and research companies to perform these services for us, so some of these cookies may be set by a third party company.

In particular, we use Adobe SiteCatalyst to help us track and analyze usage of our Website, using cookies and action tags. All data collected by Adobe on our behalf is owned by us and used to better understand our users and improve our Website. More information, including how to opt out of these cookies, can be found in Adobe’s Privacy Policy. When you watch a video on our Website, cookies are set by the video playing technology to optimise bandwidth and help measure usage volume and delivery quality.

We may also use performance cookies to track the effectiveness of advertising purchased on third party sites, and to support our affiliate program by letting our affiliate sites know that a visitor to one of their sites later purchased a product or service on our site.

Functionality cookies

These cookies allow our Website to remember choices you make to improve your experience (such as your unit of measurement preferences) and to provide enhanced, more personal features (such as information about your browser and whether you have configured your Website tools), and to improve response speed and efficiency by storing certainly frequently-accessed information. By using the Website or becoming a community user or subscriber, you agree that we can place these types of cookies.

Advertising and targeting cookies. We also use cookies to assist in targeted advertising. Our Website’s advertisements may be displayed or served by a third party, and many of the advertisements you see on our Website are generated by third parties.

For example, we use DoubleClick Inc. ("DoubleClick") (owned by Google, Inc.) and Razorfish, LLC (owned by Microsoft Corp.), which employs Atlas DMT (“Atlas”) technology, to display or serve advertisements on the Website. Neither DoubleClick, Atlas nor their cookies collect Personally Identifiable Information on our Website, and we do not share Personally Identifiable Information with them without your permission. DoubleClick's privacy policy describes its data collection practices and explains the way in which you can "opt-out" of certain tracking by DoubleClick. Atlas's privacy policy describes its data collection practices and explains the way in which you can "opt-out" of certain tracking by Atlas.

Some of our third party advertisers use their own anonymous cookies to track how many people have seen a particular ad, or to track how many people have seen it more than once. The companies that generate these cookies have their own privacy policies, and we have no access to these cookies. These third party ad cookies may be used by those third parties to anonymously target advertising to you on other websites, based on your visit to our Website.

You may "opt-out" of certain tracking on our Website and other websites by various advertising companies by going to the Your Online Choices site. You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initiative. They have provided a one-stop place that gathers all of the opt-out controls. Please bear in mind that there are many more networks listed on that site than those that we use on our Website.

We also set anonymous cookies on certain other sites that we advertise on. If you receive one of those cookies, we may then use it to identify you as having visited that site if you later visit our site, and will serve targeted advertising based on this information.

Other third party cookies

On some pages of our site, third parties may also set their own anonymous cookies, for the purposes of tracking the success of their application or customising the application for you. We cannot access these cookies, nor can the third parties access the data in our cookies.

For example, when you share an article using a social media sharing button on our site, the social network on which you are sharing will record that you have done this.

How Do I Turn Cookies Off?

You do not have to accept cookies to use our Website. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. While you are not required to accept our cookies to access our Website, if you reject cookies, certain products, offerings, features, or resources of our Website (including certain Internet Products) may not work properly and you may experience some loss of convenience.

All modern browsers allow you to change your cookie settings. These settings will typically be found in the “options” or “preferences” menu of your browser. In order to understand these settings, the following links may be helpful; you may also use the “Help” option in your browser for more details.