Says a PR rep: “We help people invest smarter by helping them monitor their investments and then making personalised recommendations. For example, we can tell you if your broker is charging you more than average in fees or if you’ve invested in a fund that’s suboptimal because it charges high fees, etc. We’re finalising the new product, which will have these recommendations, and will have it out the door soon.”

More from SigFig’s data on the Groupon IPO:

Over a fifth (22.3%) of people who bought GRPN on the day it IPO’d dumped the stock that same day.

Since the stock price opened at $28, most people didn’t get in until the stock price had already jumped well over the $20 offering price (the average purchase price was $28.17)