Alexander Henoch

SEO Manager

Xander is SEO Manager at QUISMA. He completed his studies in Business Administration with a focus on marketing in Munich this year. During his studies, he worked in a linkbuilding agency in the heart of Munich, thereby gathering valuable experience in the field of online marketing. Among his hobbies are any kinds of sports, the mountains, the internet and his two dogs.

Posts by Alexander Henoch:

As announced by Google quite some time ago, the popular search keyword tool has been discontinued permanently. From now on, finding out which keywords a user typed in to reach the site, and researching keyword ideas will only be possible with an active AdWords account. In general, there are four main differences between the former Keyword Tool and the new Keyword Planner that need to be taken into account. (more…)