Finding the right candidate will always be vital in recruitment and in today’s world there is a plethora of sourcing strategies and tech tools available to make things easier.

However finding the right person is one thing. What about engaging with them?

In today’s competitive market, you need to convince candidates to join you and your team. This is where storytelling will come into play.

Although facts, figures and vision statements play an important role, you’ll need to engage with your prospect on an emotional level.

When reaching out to candidates demonstrate your humour and heart. Make content that candidates will actually care about.

You should be treating recruitment like marketing.

You wouldn’t expect your users to buy based on your mission statement. Your users buy because of the way your marketing efforts make them feel.

Talent is the exact same.

3. AI:

Jeff Weiner has named AI his top recruitment trend for next year.

LinkedIn will soon be releasing an AI enabled analytics tool called Talent Insights – this tool has been built to help Talent Managers and Recruiters find real time, in depth talent and stats and trends.

There is a popular thought that AI will be able to detect key signals that will let you know who is the right person for the job. Goodbye job applications.

There has been whispers that AI could replace Talent Managers but as previously mentioned storytelling through humour and heart will be key and the human touch will be needed more than ever.

Instead AI will simply change the way Talent Managers work by helping with chatbots, facial recognition (micro expressions etc) and NLP.

AI tools will make your Talent Manager more effective than ever.

Of course there were other trends predicted for 2018 (such as skill gaps and independent workers) but these topics seem to be the most popular with leaders such as Jennifer Carpenter, Ed Nathanson and Edith Cooper.

What do you predict will be the biggest recruitment trend to affect start ups?

We work with high growth gaming studios to ensure they hire the best staff for their companies and their environments. We work with you, on site, as part of your team. We’ve helped to build teams for Supercell, Klarna, Farmdrop and more. If you’d like help building your team, get in touch here .