19 Retro Ads That Made Women Look Like Idiots. WTF Were They Thinking?

Retro Ads: I think any commercial using gender stereotypes is ridiculous.

Retro ads depicting women as 2nd rate and thought nothing of it. And although we have come a long way, we still have lots of hills to climb. Society has stereotyped for years and continues to do so. Below are some retro ads that boldly stated “it a mans world”. Dafuq were they thinking?

Ad Copy: “having to do the same dull work day after day—is a mild form of torture. This can bring on…what is now known as [DUN DUN DUN] ‘housewife headache.’” Nice Photoshoppy headache-y collage work!
Stupid bored, emotionally fatigued HOUSEWIFE.

The 5 million women that want to get married need to make sure they have nice smelling breath according to Listerine. What chauvinistic asshole wrote this ad?

Stick in his mind??? The dude looks like he could be her father.

“Sooner or later…”
“Women are soft and gentle, but they hit things…She can jab the hood. Graze the door. Or bump the bumper…”
Give me the keys and go vacuum, Mrs. McCrash.

This refrigerator company obviously felt women needed to be treated like a horse so they could just concentrate on what was in front of them.

Another one of those “clean your breath up lady” ads.

He’s one of those scare tactic ads. You will lose your husband if you let yourself go.

Here’s one of those “even when men are unkind to me ads… ok beat the shit out of me but as long as you wear English Leather all will be okay.

Take a look in the mirror and see the memory your husband carries with him all day. If you look like shit you will lose him. Beauty in the morning will save your marriage.

“Will the law ever require women who are careless about their breath to wear bells to warn others of their approach? It’s not a bad idea.” I use Listerine and have for years. I think I will look into another brand. These guys are starting to piss me off.

Just wait one minute lady. You will kill yourself if you have a bad day.

Why couldn’t Grace get partners? Because her insecurity was so bad it brought on BO. Really? I mean really? Dafuq?

Two Male jeans ads from 1969.
The women are topless, both photos have been edited for this post.
These adverts — making models pose nude next to the shittiest beatnik-y poetry even written — are pretty much the most humiliating ad-crimes against women ever seen.

Does your husband look younger than you? Well you better do something about it or he will just have to cheat on you with someone half his age.

Yes, just because you wait on him hand and fucking foot, “do something soft and young and special for him.”

There’s another woman waiting for every man and she’s too smart to have “morning mouth”. Chlorodent should just get to the point and say your shit breath and stupidity just may make me leave you one day.

This is a classic. Goodyear actually thought women were so stupid that all they could do about a flat tire was stare at it.

Midol, be the girl he like and not a bitch one week a month. Take Midol and you both will be happy.

Why all you internet blogs lovers about sexist adverts don’t write about modern sexist adverts too, why consider sexists adverts that aren’t sexist at all putting them between the really sexist? And why nobody of you make a blog about the vintage adverts who show feminism or sexual equality? Because there are many, believe me. All you make it because it’s a way to feel comfortable in these uncomfortable days, isn’t it?