Why Roger Scime?

Roger Scime

I recently filled out an online job application, and in one of the fields it asked for information about me—about Roger Scime.

Well, I’m originally from New York (Long Island) and have lived in Nevada, via Chicago and Los Angeles, since 1980. Before moving to Reno in 2001, I lived in Las Vegas, where I had dual personae as a professional musician and founder/owner of a website company. Roger Scime: Right-brain, left-brain conundrum.

Roger Scime, writing and other jobs

I’ve always loved to write, both fiction and non-fiction, and although I have little regard for my own scribbles, have managed to convince enough people that my writing is valuable enough that I have been able to make a nice living at it at one time or another. Continue reading Just who is the Roger Scimé guy?→

During the course of the interview, Eric used an an example he’d employed in some of his SEO presentations, having to do with a person typing “frogs” into Google’s search box and how low-quality sites often failed to deliver the information the searcher was actually looking for.

In Eric’s example, while the text on the pages was technically non-duplicative, the content—the meat—wasn’t. It wasn’t new, it wasn’t original or authoritative. The content on the page added absolutely no value to what the user was seeking. It wasn’t high-quality content, just a regurgitation of what other sites had offered elsewhere. In other words, it could have been written by a monkey with a thesaurus!

Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table. It’s not that there’s anything wrong with what these people have done, but they should not expect this type of content to rank.

Not high-quality content . . .

Here’s Eric’s first example:

Here is some info on frogs:

Frogs are green
Frogs live in waterFrogs like to jump
Frogs are not toads

Thanks for reading our article on frogs

The keyword (as you can easily ascertain) is—of course—”frogs.” Not exactly high-quality content, is it?

Now, here’s a example of how someone might have taken the above and fleshed it out, so as to not receive a duplicate-content penalty.

Eric’s second example:

Frogs are interesting creatures, partly because they are green. Many people do not realize that they are not toads. Frogs like to jump and live in water.

But, frankly, the content is entirely duplicative. The text may be somewhat different, but the content is precisely the same and adds absolutely no value to a searcher’s understanding of frogs.

High-quality content might contain . . .

A post containing high-quality content might have added information about frogs’ different pigmentation (green,) how one differentiates between frogs and toads, how and why they jump, and the types of water features in which they live.

Donald Trump, Gov. Scott Walker, Gov. Chris Christie, and Sen. Rand Paul (so far) don’t believe that children born in the United States are automatically citizens of the United States. In other words, they are in favor of either “revisiting” or repealing the “birthright citizenship” provisions of the XIV Amendment to the United States Constitution.

What happens is [Mexicans], they’re going to have a baby, they move over here for a couple of days, they have the baby — [the lawyers are] saying it’s not going to hold up in court.

[…]

I don’t think they have American citizenship and if you speak to some very, very good lawyers — and I know some will disagree — but many of them agree with me and you’re going to find they do not have American citizenship.

A billion dollars in Great Britain is worth a trillion dollars in the United States

No, this isn’t about international conversion rates, arbitrage, alternative universes, or even alien abductions (I’m only kidding about these last two.) It’s all about the way the different countriescount their chickens and eggs.

I put this SEO Infographic together for the company I work for to illustrate some of the relationships between SEO channels. The chart and the following explanations assume at least a moderate level of SEO knowledge and/or experience. Beginning at the top left, they are: Continue reading SEO Infographic 2013-14→

How to pronounce Scime.

I have a last name that is exceptionally difficult to pronounce, and a quick search of the Internet has shown me me that I am not alone. So, for every Scimé out there—and, especially for you kids who dread the first day of class, knowing what’s in store when attendance is called—this is how to pronounce Scime.

So, I get skime, skeem, shimmy, sheem, skimmy and skimay
Skymee and some others too indelicate to say.
But it’s SCIME, I say SCIME, please don’t pronounce it any other way
Pronounced SCIME, but it’s spelled S-C-I-M-EGet over it, that’s how it’s spelled.If you don’t like it, you can go to h**l!‘Cause that’s that’s the only way to say SCIME

I went through life, full burdened, in pronunciatory hell,
Ridiculed by teachers too damned indolent to spell.
If I’d been named a Smith or Jones, how smooth life would have been.
But now that I’ve grown older, I embrace it with a grin,

When they say skime, skeem, shimmy, sheem, skimmy and skimay
Skymee and some others too indelicate to say.
But it’s SCIME, I say SCIME, please don’t pronounce it any other way
Pronounced SCIME, but it’s spelled S-C-I-M-EThere ain’t no “H”, there’s no “AY”If you don’t like it, eat s**t and die.Cause that’s that’s the only way to say SCIME

So, I hope this little tune has somewhat mitigated the awkwardness that sometimes accompanies introductions.

If any Scime (with or without the accent) has story about how their last name has helped or hindered their social or professional lives and would like to share, that’s what the “comment” field is for.

From 1980 until around 2001, I owned a home in Blue Diamond. Nev. I loved it there because it reminded me of some of the small towns in Upstate New York. While I was there, I earned a living as a professional musician on the Las Vegas Strip, got married and got divorced.

I also raised a beautiful daughter, Reanna Louise.

Blue Diamond being as small as it was only had a 2-room school house for elementary students, but many of the scdhool’s activities were community oriented, such as the annual X-Mas pagent, held in the Community Center—literally a quonset hut!

These videos were taken during the 1988 pageant, if I remember correctly, and feature (who else?) Reanna.

Today would have been my mother’s 95 birthday, and I post them in her memory.