Everyone who has ever been an expert on drugs (rich people and a celebrity who has done lots of them, apparently) were brought together to discuss whether or not the war on drugs is working.

It isn't, but that's not the point.

The point is that these people had a debate on it… which has never really be done before. Here's what happened:

Richard Branson, Russell Brand, Julian Assange and former President of Brazil Fernando Henrique Cardoso were part of the first ever live global debate on ending the war on drugs this week.

Here's what Branson had to say about the whole thing:

“We spent over two hours debating with those against ending the war on drugs, led by the remarkably erudite former governor of New York Eliot Spitzer. Our side, led by Geoffrey Robertson QC, put forward a strong case for reforming outdated drug laws and, as the Global Drug Commission has recommended, trying new approaches to tackling the problems. We believe that drug issues must be seen as a health problem rather than a criminal one. The other side, eloquently in many cases (Lord Ian Blair, Antonio Maria Costa), absurdly in others (Peter Hitchens!) are sadly still determined to see drug users sent to jail rather than helped.

“However, there was broad agreement that there needs to be renewed focus and debate on the drugs issue and hopefully this innovative event has helped to shine a light on a critical situation.

“At the start of the debate, 92% of respondents globally agreed that it is time to end the war on drugs – after the debate this had increased to 95%. I look forward to seeing the debate continue around the world and urge governments to take notice of the clear desire for change, and to end the senseless war on drugs.”

See? 92% said it was time BEFORE the debate. Now it's 95%.

Easy: It's time to end it, and take a different approach to keeping people safe!