Nomi Ansari emerged on the scene in 2001 and in under a decade, the Nomi Ansari brand has become one of the most sought-after labels in Pakistan. In 2006, Nomi Ansari launched his prêt line, DNA, which shared the core traits of his hallmark brilliance but made it accessible to a much wider audience. DNA embodies a multitude of different styles, catering to people of diverse aesthetics and fashion sensibilities with equal ease.