CASL: Effective Record Keeping Strategies

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OVERVIEW

During our recent event that featured the CRTC Enforcement Team they confirmed that they are seeing many companies, large and small, struggling with deploying technology to track real time changes to consent. Fact is, most of our legacy business systems were not built to manage the marketing data we need today. If it is, it was not likely designed for easy access by the sales and marketing teams.

When a sales rep sends an email, how do they know if the organization has consent to contact this individual electronically? If you cannot prove the current consent relationship of every individual on your email list, this session is for you. Come and get your specific questions about CASL and record keeping answered by our panel of CASL experts. Produced by the Direct Marketing Association of Canada and hosted by Fogler Rubinoff, LLP and generously sponsored by Newport Thomson.