Some of you may have experimented the profound, often humiliating hurt that a bad sunburn provides. Well, while Sundown Sunscreen might not be much in terms of writing songs about it, they'll certainly provide you with the right tools for the job.

This nice little viral site, titled Ooouch, let's you play on a keyboard made of burnt ladies, who exclaim *Aie!* ("ouch" in most latin-rooted languages) in different notes as you play them. Hence you can come up with interesting Aie tunes (wait...no.) to celebrate the joyful, reddish melancoly of forgetting to put on sunscreen.

Fun for you = good for the brand. That's the equation for successful viral. (Thanks Culture-Buzz)