A formerly Swiss-based and now Malaysian-owned watchmaker Bedat & Co. will soon reveal its new Bedat & Co. Collection No. 3 Ref. 315.040.959 self-winding timekeeper: yet another member of its Collection No. 3 family of wristwatch. As usual, presented in a barrel-shaped stainless steel body, it features hundreds of sparkling diamonds adorning its sensually curving body with integrated lugs and a hidden crown.

Designed for ladies, the new Bedat & Co. Collection No. 3 Ref. 315.040.959 watch comes in a medium-sized case. Since the watch virtually has no lugs, its body is less than 39 mm long and is only 33.5 millimeters wide.

Its nicely curved bezel is set with whole 390 white diamonds of different shape and size that make the case look like it is heavily covered with frost.

To make the watch look even more like a jewelry item rather than a mechanical gadget, the brand has equipped the timekeeper with a so called “Thumbtack” crown: in its main position the crown is safely integrated into the case drawing virtually no unnecessary attention to itself.

Thanks to this kind of design, the watch is not only harder to damage, but is also more comfortable to wear since the crown will never hurt the back of your hand.

It is also nice to note that the black mother-of-pearl dial of the piece nicely corresponds to the black hand-sewn leather strap which is crafted from alligator and black mink leather and is equipped with a polished steel folding clasp.

Decorated with eight diamonds that serve as hour markers and featuring the traditional “Bedat-type” hands, the dial of the timepiece also features a rather unusual mix of two Roman numerals at 12 and 4 o’clock and one Arabic digit at 8 o’clock with the latter looking like it was composed of two Omega signs forming the brand’s logo.

As for the mechanism, it is a pretty unassuming ETA 2892-A2 workhorse engine that we have seen a million times before: a bullet-proof mass-produced caliber that offers adequate accuracy and years of hassle-free service even when used in a daily beater. Like any mechanism, it needs to be properly serviced at intervals specified by the manufacturer, but, unlike “in-house” jobs from more reputable watchmaking brands, the cost of maintenance is a lot lower and you can do it at just about any service station in any part of the world (not sure about Somalia though.)

The watch will be presented in a couple of days during the Baselworld 2012 trade fair.