CLEVELAND--(BUSINESS WIRE)--Trapit,
Inc., a leading provider of content curation solutions, today at Content
Marketing World, announced the Trapit Content Curation Center for
Marketers, a powerful and intuitive application that automates the
costly and tedious task of discovering, trapping and delivering a steady
stream of relevant, timely and unique content.

Finding relevant content is more important than ever before. About 90
percent of all of the world’s content was created in the last two
years, and while that volume will continue to double every few
months, much of this is clutter. Consequently, marketers face a daunting
task when it comes to ensuring their customers and prospects are
receiving something that’s truly relevant. In fact, the
top two obstacles of B2B enterprise marketers today are producing
engaging content and producing enough content.

With Trapit’s Content Curation Center, marketers can:

Discover quality content from Trapit’s library of more
than 100,000 carefully vetted public Internet sources of original
content while allowing marketers to also add their own sources –
public or private.

Trapcontent that is relevant to the business or brand –
either automatically or through assisted curation.

Deliverthis content with ease to their audience in the
manner in which they want to consume it – whether it is web based,
tablet, smart phone, email or via social networks.

“In an ever-expanding ocean of data, your customers risk drowning in the
clutter,” said Gary Griffiths, Trapit’s CEO and co-founder. “The sheer
volume of data has outstripped traditional search technology, which is
further hampered by techniques to ensure the content that is most
popular – not most relevant – is surfaced. Today, we are delivering our
new Content Curation Center that automates the time-consuming and costly
task of discovering, trapping and delivering relevant content.”

Trapit’s Content Curation Center is derived from advanced Artificial
Intelligence and Machine Learning technology developed for the Defense
Advanced Research Projects Agency (DARPA) by SRI, the same project from
which Apple’s Siri was derived.

About Trapit, Inc.

Trapit, Inc. is raising the bar when it comes to discovering, trapping
and delivering premium, relevant content to business audiences. By
providing marketers content from over 100,000 hand-picked, expert-vetted
sources, Trapit lifts brands above the chatter and empowers companies to
build thought leadership, start conversations and cultivate
relationships that drive business and position clients as trusted
leaders in their field. Since the Trapit Publisher Suite was launched in
April 2013, media companies serving more than 100M consumers/month are
using Trapit’s curation services. The company is headquartered in Palo
Alto, Calif. For more information, visit www.trap.it.