TWISTING to Help Causes Succeed on Selfish Giving Podcast

BrandTwist Founder & CEO, Founderj of BrandSchoolOnline.com and author to “TWIST: How Fresh Perspectives Build Breakthrough Brands” is the featured guest on CauseTalk Radio, with Joe Waters. Visit the Selfish Giving website to learn more about how nonprofits & businesses can raise money & make money with win-win partnerships that change the world. – See more and hear the whole discussion HERE.

Highlights from the show include:

Julie’s career path to branding expert, including her unacknowledged invention of the Pet Rock and a stint with Sir Richard Branson.

How Julie defines Brand and a Brand Twist.

When is it appropriate for organizations to Twist? And why it’s okay to turn off some people!

How you find your twist in the marketplace by looking both within your own brand story and outside your industry.

The importance of failing harder and developing focus when it comes to brand development.

The incredible opportunity nonprofits and businesses have to promote themselves and build their brands.

Finding the right TWIST can help your brand innovate and deliver. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Pick up your copy today.