Harrods installs laser projection window display

Harrods partnered with Projection Artworks to create the window display using three mounted ZU510T laser projectors, which were angled from the ceiling to project animations onto a book, wedding cake, bottle, and a mirror.

The window display was unveiled on 30 March to tie in with the launch of the cognac's first pop-up store.

Andy Eastbury, retail projects manager at Projection Artworks said: "The window display is stunning and literally stops people in their tracks. Projection mapping, using Optoma laser projectors with Display Mapper, allowed us to create this daylight-visible window display and show this prestige brand in a beautiful creative way."