Each day of Advent, pop an item in a box. On Christmas Eve, or when your box is full, donate it to someone in need.

That’s #ReverseAdvent

All of our #ReverseAdvent packs have been allocated but you can still get involved. All you need is:

A cardboard box.

Items to donate. What you include may depend on who you’re planning to give it to. Some ideas are non-perishable food items like tins and packets, treats with the shorter shelf life, toothpaste, toothbrushes and other toiletries, clothing items like socks and underwear, first aid kits.

And the willingness to give back this Christmas.

If you decide to get involved tweet us at @CoopUk using the #ReverseAdvent hashtag and keep us updated with your progress.

All Co-op branded Reverse Advent boxes have been allocated as of 6pm Sunday 20th November.

[…] the box is full, we donate it to someone in need. There are 650 incredible people taking part in Co-op’s #ReverseAdvent campaign this year and it’s amazing to see so many boxes being filled across […]