Friday, April 29, 2016

The Largest Asian-Pacific Musical Instruments Fair: Music China

The Largest Asian-Pacific Musical Instruments Fair: Music China

SHANGHAI, April 29, 2016 /PRNewswire/ -- Music China, one of the most reputable musical instrument fairs in the world, will be held on October 26-29, 2016 in Shanghai New International Expo Centre. The event will be hosted by INTEX Shanghai.

The demands of the global musical instrument industry has become saturated and the economic development has been relatively slow. Recently the cultural policies for development have been releasing in China. As the high speed development of Chinese musical instrument market has been internationalized, branded and differentiated in recent years, there is a significant increase of government procurement. China is leading the manufacturing and consumption of musical instruments around the world, with nearly 30% of the market. The Chinese musical instrument industry continues to expand.

Launched in 2002, Music China is now the largest music show in Asia and is the best gate-way to a multitude of business opportunities in the Chinese and Asian markets. Music China will feature nearly 1,900 domestic and foreign exhibitors from 30 countries and regions. A huge range of western and Chinese traditional musical instruments will be on display across ten halls and 112,000m(2 )of exhibition space.

To meet the substantial business growth, famous established brands, such as Bluethner, Buffet, Casio, D'Addario, ESP, Fazioli, Fender, GEWA, Hsinghai, Laney, Line 6, Ludwig, Marshall, Orange, Pearl River, Roland, Samick, Schimmel, Selmer, Shanghai No.1 National Musical Instruments Factory, Steinway, Tama, Taylor, Yamaha and Zildjian have confirmed to attend Music China 2016. Both international top brands and local producers with excellent quality and competitive prices offer a variety of exhibits at Music China.

As the 'Most Innovative Exhibition' awarded by China's leading trade magazine Events Fortune, Music China plays a significant role in culture and education development. This year, a variety of forums and seminars will keep visitors updated with the industry pace. These include Dealers Training Courses, Global Forum on Chinese Traditional Music, Educational Programmes, Violin Master Workshops, Kids Music Land, seminars on Technological Innovation of Industry and Training Courses on both Woodwind and Brass Teaching. A highlight in the fair will be the outdoor live music shows that will provide an inspirational experience for professional buyers and music lovers.