New Google Web Page Design

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Google, the Internet search Company, will change the design of the web page with the results of its search service, moving the search filters and navigation tools to the panel on top of search results, as a corporate blog Google informs.

The company began testing the new look of the search results page in July. According to the developers, the main aim of the interface update was to create a single platform of interaction with the search service on various devices and screens of different sizes.

Originally the update was applied for Google search applications for tablets and smartphones, but right now the company is now beginning to apply the same interface in the Web version of its search service.

Until now, navigation tools have allowed you to search, for example, only by the images, maps, blogs, and so on, and they were located on the left panel of the search page.

There were fixed search filters that users could use to adjust the time frame or the search language. In the new interface, these functions are transferred to the panel on top of the SERPs.

Some of the default settings are hidden, but they can be deployed in the drop down menu by clicking on the "Search Tools". "The new design has more space and focuses on the SERPs, got both from online sources or from using the Knowledge Graph tool", - stated in the blog Google.

The semantic search function of Knowledge Graph was launched in May by Google this year. The technology of a semantic web search differs from traditional keyword search in allowing the search engine to read a user's query in natural language and to give a straight answer to the question.

The Knowledge Graph tool enables users to summarize a set of facts about the object, for example, if a user makes a request for the scientist Albert Einstein, the search results include the facts of his biography and scientific activities that are collected in a separate panel to the right of the.

The new design of the web page search Google will initially be available to customers in the U.S., but over time the company will launch it in other countries.

Google's search engine is the most popular in most countries of the world, as of October its share in the global market is about 90%, according to the StatCounter statistical service.

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