Dear Customers, Colleagues and Friends,

As the year comes to a close, I'd like to take the opportunity to thank you, our loyal supporters, for your continued commitment to experiencing the difference with our services and solutions. I've learned a lot from your input and feedback this year as well. It's been a wonderful, exhilarating ride. Given the overwhelming support we've received, we felt it appropriate to say, "Thank you very much." Below, are a few highlights from 2013...

Thanks to you all and best wishes,

Brian HoyleManager, Chief PilotHot Air Marketing LLC

Hot Air Marketing Takes Off...

After working with this incredible form of community and public relations (informally) since 2005, we created Hot Air Marketing as a separate LLC to handle specialty PR initiatives through partnerships with other agencies and brands. It's been a great adjunct to our core marketing consulting work at The Hoyle Company and, to some degree, our audio production work at BrianHoyle.com.We utilize our hot air balloons as a platform for creating unique, branded consumer experiences, targeted media events, and key customer appreciation programs. We appreciate the opportunity to partner with some great brands this year including Tanger Outlets, Southwest Distributors (Budweiser) and Cavender's Western Wear Stores. Thank you.A special thanks to power PR firm Clairemont Communications and Briar Chapel (a Newland Communities development). Their partnership for their 5th Anniversary media hospitality event was a textbook example of how to authentically engage the media in a way that provided great content opportunities while strengthening relationships with working members of the media.Conservative estimates for Hot Air Marketing's 2013 PR outreach efforts on behalf of our clients and partner PR firms total more than3 million gross impressions via social media, consumer generated content, and traditional media outlets.

Covering most of the southeastern and some of the southwestern United States, we traveled over 12,000 miles during our 2013 competition, community and festival tour this year - including a trip to the US National Championships as one of the top 50 teams in the US.