Whether an orthopedic practice has been using digital and traditional marketing efforts for several years, or is in the early stages of planning a marketing strategy, one common hurdle is deciding what the marketing budget should be. Many practices are concerned about...

This year the AAOS conference in Las Vegas will be full of educational tracks and research regarding the latest surgical techniques and clinical outcomes. However, there are some other learning options at AAOS that can help you and your practice. On...

Gold Medical Marketing CEO, Daniel Goldberg recently sat down with Shane Tenny, CFP® and partner of Spaugh Dameron Tenny, LLC to discuss some of the common financial planning mistakes Orthopedic, Spine and Neurosurgeons often make – and how they can avoid them....

This article originally appeared in Becker’s Orthopedic and Spine on 12/27/18. Daniel Goldberg, CEO and creative director of Gold Medical Marketing, discusses the biggest trends and opportunities for healthcare providers in marketing and patient acquisition...

The following article was written by CEO of Gold Medical Marketing, Daniel Goldberg, and was originally published in AAOS Now, the American Academy of Orthopaedic Surgeons’ monthly news magazine. Click here to access the online version on AAOS’ website or read below....