Jimmy Choo Debuts Men’s Fragrance

Jimmy Choo Man Fragrance Launch–Jimmy Choo’s woman gets a man. The luxury label known for its shoes is expanding into the men’s market for fragrances, launching its debut men’s fragrance August 11th. Jimmy Choo chief executive officer Pierre Denis explains, “This is a fragrance for the man who goes out with the Jimmy Choo woman. He is confident, sensual, he is tough and still romantic, and he is the counterpart to the Jimmy Choo woman, who is sexy and powerful. He’s a cosmopolitan Mayfair playboy.” For the campaign, Game of Thrones star Kit Harington has been photographed by Peter Lindbergh.