STOP PRESS: Powerhouse to raise Ottakar&rsquo;s profile

June 19, 1998
by NICOLA TYRRELL

Ottakar’s, the book chain which floated in April, has appointed
Powerhouse PR to handle its consumer PR. Powerhouse is the publishing
and media division of the MacLaurin Group. The agency is the first to be
appointed by Ottakar’s which has 49 stores across the UK. James Heneage,
managing director of Ottakar’s, said: ’Powerhouse’s task will be to
generate national awareness for our brand and its proposition.’