You are my best friend in the entire world! I love you SO MUCH. I’d do anything for you–even jump in front of a car for my best friend. I can’t even begin to explain how much I love my baby boy! Adopting you was the greatest thing in the world, and I picked you out! You’re my guard dog and protector. I will always remember you being my first dog.

For commercial photographer Douglas Sonders, the #NotABully campaign came naturally for him. It aims to portray pitbulls as the loving dogs they are–and not as anything less.

Before starting the project, Sonders had just rescued a pit bull named Emma and says he “saw the challenges that my new adopted pit rescue and other pitbulls faced in the public eye.” Now he gets hundreds of emails every week from pitbull owners across the world, all eager to share their dogs’ stories and photos.

This new campaign certainly has our paw of approval! See more of the inspiring photos below.

I will love you for the rest of my life….you are my best friend. I promise to never leave you alone. If I die before you, my family will take good care of you. I just want you to know that you mean the world to me & I will love and care for you as long as I am on this earth with you. Love you forever & always.