The talk of a digital vegan-related and cruelty-free cosmetic brand was something unheard of in the beauty industry. But not to Doe Deere who is the brainchild behind Lime Crime. Doe Deere also juggles between being a serial entrepreneur, immigrant, and mother. She is the true definition of a success story of making it abroad. […]

Generation Z consumers everywhere have continuously raved about the intensely bold colors of Lime Crime, a vegan and cruelty-free cosmetics company based in Los Angeles, California. The company is owned and led by Doe Deere, a popular internet personality that turned her unique makeup ideas into a multi-million dollar company. Doe Deere was born and […]