Fiona Apple: Pure Imagination

September 12, 2013

We have another track to add to our Fiona Apple cover song collection, as this week brings one of her most unexpected choices to date: “Pure Imagination,” the song Gene Wilder sings as Willy Wonka in the 1971 film, recorded for Chipotle’s anti-factory farming campaign. Hats off to my pal and occasional 24B contributor Casey, who shared the clip, pointing to a report by The Verge on the animated short/iOS game. Apparently even when Fiona is at home preparing to tour, she has a few gems in the pipeline. Hear her take above, the third impressive cut from this campaign after Willie Nelson’s sentimental version of “The Scientist” and Karen O’s “Mammas Don’t Let Your Babies Grow Up to Be Cowboys.”