The Quantcast tool is still relatively new – at least in comparison to SimilarWeb and SEMRush. Regardless, it offers high quality, relatively accurate traffic analyses. Although figures may not be exact, they are still absolutely on the right track. There are also advantages to having detailed information about the target group. An example of Quantcasts abilities:

Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

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If a web page is not listed in the first pages of any search, the odds of someone finding it diminishes greatly (especially if there is other competition on the first page). Very few people go past the first page, and the percentage that go to subsequent pages is substantially lower. Consequently, getting proper placement on search engines, a practice known as SEO, is as important as the website itself..[citation needed]
I don’t think I have ever seen or heard this explained in a more easy to read and understand format. If more bloggers or website owners understood this (and believed it because it’s the truth) a lot more would have success in the online space. Most people have their own preconceived ideas and are pretty tough to move off of them and then wonder why they never find real success online.
Website traffic is an indicator of how popular content is. As a website operator, the corresponding value also gives you an indication of how much traffic you need to generate to achieve similar success with other projects. Suppose you want to build a profitable blog on a specific topic: then you should know how much traffic the most successful bloggers generate in this area. By using a detailed competition analysis, you can then estimate which measures work for the competition and which ones don’t – conclusions that you can then use for your website.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.

Why Rebels? In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

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I love your post. I keep coming back because you always have great content I can use in my business as well as share. Since I own my own Digital Marketing company I guess you would be one of THE influencers in Internet Marketing field. I just started my business and because most influencers on twitter are talking about Content Marketing, that is what I have been writing about. But my site is only about a month old so I will just stay consistent in my writing. I’m also in the process of changing my navigation bar so be know how to get to what they want faster. Which would be “what is SEO”, etc. Thanks and would love any advice you can give me.
Websites produce traffic rankings and statistics based on those people who access the sites while using their toolbars and other means of online measurements. The difficulty with this is that it does not look at the complete traffic picture for a site. Large sites usually hire the services of companies such as the Nielsen NetRatings or Quantcast, but their reports are available only by subscription.