Withings Body Cardio announced

We certainly live in very interesting times, where companies do happen to take a very different approach when it comes to doing things. For instance, who would have thought that Nokia would have dropped out of the mobile phone race after being so dominant in the market for so long? Nokia Technologies has just announced the global launch of the Withings Body Cardio, where this particular device will redefine the connected scale category. How does it do so, you ask? For starters, it will make use of Pulse Wave Velocity (PWV) measurements, which is something that has not been part of home scales previously, hence making it the most comprehensive scale on the market.

After just mere seconds of stepping on the Body Cardio, users are able to check out a holistic view of their health with accurate measures of weight, BMI, body composition (fat, muscle, water & bone mass), standing heart rate and the highly insightful PWV. PWV happens to be a measurement which remains as a key indicator of cardiac health and associated with hypertension and risks of cardiovascular incidents.

Those who are interested will be able to pick up the Body Cardio exclusively over at Apple Stores around the world, and also to make their purchases online at Withings.com with an asking price of $179.95. Body Cardio enables users to obtain an incredible tool in their hands in order to get a daily snapshot of cardiovascular health and take action.

Body Cardio will come jam packed with features in order to help people achieve their weight loss and maintenance goals. Apart from weight and BMI readings, Body Cardio will also expand on its predecessor’s body fat indicator in order to provide full body composition analysis. Making use of a scientific technique known as biometrical impedance, it computes the body’s percentage of fat, muscle, water and bone mass – important information for general users as well as those tracking weight as part of athletic performance. It also looks sleek, being a mere 0.7 inches thin with a flat aluminum base, sporting a footless design and heat-tempered glass. Looking good on a good looking scale, now that is worth checking out for me.