If you've ever wondered how to measure social media, public relations, public affairs, media relations, internal communications or blogs you're in the right spot. In this space I'll be regularly ranting and raving about measurement standards, research news, techniques and the latest developments in the world of PR research and evaluation. When I'm not here, you can find me in my garden in Durham New Hampshire or in my sailboat out on the Oyster River.

How to introduce me

For those who bear the burden of introducing me at a conference...

Katie Delahaye Paine (twitter: KDPaine) is the CEO and founder of KDPaine & Partners LLC and author of, Measuring Public Relationships, the data-driven communicators guide to measuring success. She also writes the first blog and the first newsletters dedicated entirely to measurement and accountability. In the last two decades, she and her firm have listened to millions of conversations, analyzed thousands of articles, and asked hundreds of question in order to help her clients better understand their relationships with their constituencies.
People talk, we listen..

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October 2007

October 30, 2007

Each month in The Measurement Standard,we select a Measurement Maven -- someone who embraces the highest ideals of measurement -- and uses it for all the right reasons -- making better decisions, being more strategic, etc etc. We also elect a Measurement Menace -- someone who represents the worst in research and evaluation -- that does fake, bad or otherwise misleadind research -- or promotes AVEs. So rather than sit around and wrack my brains (I'm getting lazy in my old age..) -- I figured I test the value of social media in coming up with suggestions.. so I posted a question in Facebook , and am including it here.. so please give me your thoughts..

I was part of the distinguished group at the PRSA New Media Ethics Panel, Thanks to Steve Lubetkin for the instant photo. The topics were far ranging but apparently not meaty enough for Dean Kruckenberg who told Josh and me afterwards that it was the worst panel he'd heard. So I'm wondering, what could we have done better?

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Measure What Matters

Katie Delahaye Paine's great little book Measure What Matters shows organizations of all sizes how to evaluate and improve their public relations and social media efforts. OrderMeasure What Matters now.