Does belief have an aim? According to the claim of exclusivity, non-truth-directed considerations cannot motivate belief within doxastic deliberation. This claim has been used to argue that, far from aiming at truth, belief is not aim-directed at all, because the regulation of belief fails to exhibit a kind of interaction among aims that is characteristic of ordinary aim-directed behaviour. The most prominent reply to this objection has been offered by Steglich-Petersen (Philos Stud 145:395–405, 2009), who claims that exclusivity is in fact compatible with belief’s genuinely having an aim. I argue, based on consideration of what is involved in pursuing an aim, that Steglich-Petersen’s reply fails. I suggest that the defender of the idea that belief has an aim should instead reject the claim of exclusivity, and I sketch how this can be done.