A piece of content should be organic and genuinely helpful. Paid link-building is considered black hat SEO and is likely to incur a penalty. When it comes to long-term SEO strategies, there are so many tactics to consider. By providing contact information, or links to your social media, you can …

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Google’s number-one mission is to answer users’ queries in as little clicks …

Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a site update, and whether or not they need to make the annotations in analytics for notable events. Your PPC campaign requires quality landing pages in order to perform …

In the past, research has shown that more than 95% of all searchers are long-tail. Utilizing outreach techniques is a great way to get your content out into the world. You find high quality content on the Internet and then you compile the links on your own blog or website …

Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. When you are at the top of the search results, in addition to a fact you are visible, it also means that you are easily accessible, popular among the …

Oftentimes, separate “review pages” are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas …

Search engine optimization (SEO) is a marketing strategy where you provide Google with the content representing your services or products on a consistent, regular basis. Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on …

SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Duplicate content refers to a webpage’s content that appears in more than one place on the internet. “Social search” is an evolving term for the way
in which search …

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving. When I …

SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. It’s a familiar situation: you enter your search term in a search …

Google Analytics is an amazing tool. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. The analytics instrumentation becomes especially important when it comes to assessing performance. The search engines …

Mobile optimization considers content, site design, site structure, page speed, and more to ensure that visitors can effortlessly accomplish what they want to do on any mobile device. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. It will be hard to …

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Fourteen percent of searches are followed by a second, more specific search (called a refinement …

Use Different Kinds Of Keyword – There are four main kinds of keyword which your search engine optimisation strategy needs to include. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much …

Most people have developed a sense for when they might get deceived online, especially during a financial transaction. You can make use of this by loading your static resources from multiple cookieless domains allowing multiple resources to download simultaneously. The journey to better ranking must always start with understanding about …

When you get higher website traffic, your chances of generating more leads will improve. Way into the more more arcane areas, the areas that require a deep expertise in managing javascript properly and building things properly the actual code level work all of that contributes to the difficulty around SEO …

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. Gpogle “crawls” websites through “links” – they count these links like votes in a popularity contest. It can be a great idea to look …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you’ll need to have time to devote to nurturing your channel and subscriber base. Starting …

This is where you encourage the reader to engage with your business on a more rewarding scale. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site …

As well as working alongside a professional SEO agency, there are plenty of ways you can perform keyword research. Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. It’s not just about having …

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. However, its strategy needs to be changed with every new invention or Google and changes in search engine. Backlinks refer …

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Each webpage should have a single focus
keyword and …

As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your …

If you’ve written your content so that Google can understand it, you’re already doing a great job. I believe that search will be powered by voice on mobile more and more in the next few years. Even after all of the changes with the search engine algorithms, inbound …

SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. If you follow this handy checklist, you …

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high …

Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is a way for websites to interact with each other and gain benefits out of these transactions it is through backlinks and …

Some websites are great and are ideally search engine-friendly, but many we come across are not. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content. An SEO strategy that builds your …

Generally, the use of focused crawlers means that websites which were granted a particularly high importance or which are updated very frequently will be preferred. Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. It can take …

This is why when Google considers your content as “thin content”, it penalizes your website and consequently, this harms your SEO. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture …

Your domain name
selection is perhaps the only area where you can really differentiate yourself. Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. You can’t just aim for clicks with your organic SEO efforts – you need to make sure that …

The user value of this content is rather limited. Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value …

They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and other social data. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Link building is …

Mobile content should be short, useful, interesting, and easy to navigate. Source code: Black Hat SEOs got to work here as well and filled the non-visible part of the site with relevant keywords in order to give search engine robots the necessary fodder. There’s still some challenges but overall …

Often it’s hard for businesses to know who to trust with their SEO and we sadly do see websites that have been damaged by bad SEO work. Keyword density is the percentage of times a keyword is used in the copy. In order to keep track of each form …

There is no single tip I could give that would tangibly help a person further their search domination. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking …

Those sites which, simply, had the most keywords would rank on top. Unless you do marketing or SEO, you probably have never clicked on the 2nd page of search results. Creating content using language your
customers use is as white hat as it comes.
Forget stuffing your content with a …

I don’t mind multiple copies of articles on the same site – as you find with WordPress categories or tags, but I wouldn’t have tags and categories, for instance, and expect them to rank well on a small site with a lot of higher quality competition, and especially not …

And the major definitive terms in your query are keywords. To start with a mental image and analogy, think of internal links like veins in your website analogous SEO circulatory system. Their role and function are equally as important to the health of your website as the veins are to …

To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. Stop marketing to audiences and instead market to customers at scale. This analyses …

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. How you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have …

Besides obvious ads, other types of revenue generation like affiliate models and lead generation are also said to be affected. SEO gives opportunities of substantial levels of free advertising; If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best …

Local search engine optimisation makes use of the location of the business and the location of the consumer searching. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. If you’re like most website owners, at one time …

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". Being amongst the first websites that a user …

Sometimes I will block Google when using OTHER people’s content on pages. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a …

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content …

SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again …

This means when you’re doing SEO, you can’t just use traditional SEO. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Add structured …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you’ve made that part of your content marketing …

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. In its efforts to eliminate low quality content from search engine results, Google algorithms such as Panda penalized websites for having "duplicate …