To get the most out of Woopra you want the ability to identify as many visitors as possible on your website so you can track their every movement and gain better analytics into how certain visitors behave. Woopra has already written some quality documentation on sending visitor information to identify customers, great for anyone who is code savvy. For those non-programmers this can be simplified using GTM to capture and send events to Woopra.

Implementation Time: 60 mins

(For anyone running WordPress, simply install the Woopra plugin which will automatically track any visitors which use WordPress to login to your website. Super easy!)

So what happens when you run a website which doesn’t use a login system and you want to identify those users ?

Woopra has made this simple. User can be identified using their Name or Email Address as the primary identifier which can be assigned directly from user input on your website (form, url bar, etc). Users no longer need to be logged in and can be identified across different devices.

Identify visitors using the URL:

This is the easiest to implement but it also requires that your visitors are on your mailing list in which you can pass query variables in emails you send. This is possible in email systems such as Mailchimp through the use of merge fields.

For Example: A subscriber clicks a merge link in an email. You want to have all of these 3 fields sent to Woopra to identify that customer for future visits.