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I met Stuart Peel ( @JedLomax) on Twitter), around 2 years ago, and we have been talking ever since. Even though we have never met in real life, we are friends. Yes, it’s possible! We are also now connected on Facebook. We originally spoke about his blog and then I read his book – “Designer Devil” while travelling on the plane back from Singapore last year, and it was awesome.

But I am always interested in the business side of social media, as some people still are sceptical. I can say to people “I made a new friend” on Twitter but really people want to know “is it worth my time”. So I asked Stuart to tell his story.