The ADA Practical Guide to Social Media Planning, First Edition, available now

CHICAGO, Oct. 25, 2012 – To assist dentists in using social media to better connect with their patients, the American Dental Association (ADA) has created The ADA Practical Guide to Social Media Planning, First Edition. This new offering is designed to help dental professionals understand how to successfully integrate social media into their communications and marketing plans.

The ADA Practical Guide to Social Media Planning is a useful resource for both social media novices and experts. The book includes:

How social media impacts business and why it’s important to participate

Business-focused social media planning tips

Best practices that can be applied to any social media platform

Tips on how to manage a professional reputation on social media sites

ADA resources to use on social platforms

Helpful links for beginners

A goal-planning worksheet and content-calendar template

The ADA Practical Guide to Social Media Planning is priced at $9.95 for ADA members and $14.95 for non-members. The book is available for download on ADA.

Editor’s Note: Reporters are invited to follow the ADA on Twitter @AmerDentalAssn

About the ADA

The not-for-profit ADA is the nation's largest dental association, representing 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public's health and promoted the art and science of dentistry since 1859. The ADA's state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The monthly The Journal of the American Dental Association (JADA) is the ADA's flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA's consumer website MouthHealthy.org