Wednesday, April 13, 2005

We have to convince people, to have any revenue at all, that the
new
version is exciting to them. You don't rent Office, you license it,
and then
you can just sit on it. We've done a series of ads with these guys
with
these dinosaur heads on saying, "Hey, we've got Office 97.
What's wrong with
us? We're so inefficient. Jeez." So that's a fairly helpful
message to let
people know they should get the latest and greatest.

Geez indeedz. Thanks there, chairman, for summing up the great powerful
features of Office 2003 (now with such innovation we just plain can't
explain
it to you).

The whole dinosaur idea is pitifull and humiliating. If we wanted to show the old versions of software as dinosaurs - sure, that's cool. But why do we show our own customers as dinosaurs - is beyond me. Our marketing is light years behind.

How about we make Office into a lean and mean package with less bloat and decrease its price to sell in truckloads?

I guess I'm odd; I liked the Great Moments in Office just for its plain silliness. And the dinosaur campaign is eye catching. The idea of listing off features in an ad seems to be a sure fire way of getting the viewer to turn the channel or flip the page.

Disclaimer

These are sole individual personal points-of-view and the posts and comments by the participants in no way represent the official point-of-view of Microsoft or any other organization. This is a discussion to foster debate and by no means an enactment of policy-violation. These posts are provided "as-is" with no warranties and confer no rights. So chill. And think.