Interactive Imagination

Blog

27/10/2016

Selfies...the new ''word of mouth promotion'' !!

You've heard of the selfie, but have you heard of how these images can impact your business?

From social promotions to employee spotlights, selfies can be used by your brand to increase engagement, spread awareness and get potential consumers interacting with your products.

Here are 3 very important reasons why selfies can be important to your business

1.Selfies help you understand your customers.

How are your consumers using their purchases? Ask them!

If you experience customers taking selfies with your products this is a good thing! Selfies provide valuable insight to which of your products are popular amongst your customers. In addition, if you can find which social network your customers are posting their selfies to; you can learn what type of feedback their friends are providing on the post via post comments. Customer feedback is valuable.

Set up an email address specifically for consumer selfies, encouraging people who visit the store to post pictures of themselves using your items in their everyday lives. If you sell some kind of tangible product - like shirts, artwork or collectibles - have people send selfies with these items, and you can post them above your inventory selection. For perishable goods, like food or coffee, encourage people to show pictures of themselves enjoying your product at work, on the train, at the park or with friends. Alternatively, if you sell a service or software, show your customers what their office will look like with your software or what kind of impact your service has left in their lives!

There are many ways you can use these selfies at your business. In addition to posting them around your store, you can feature them on a special page of your website or post them to your social media sites. When consumers have the ability to see themselves on your site, they'll be reminded that your brand truly cares for its buyers, and they'll be more apt to share posts from your social networks.

2. Selfies promote your product.

Set up a social promotion

Speaking of social networks, use these platforms to encourage the submission of selfies by setting up contests.

Who can take your product to the most interesting landmarks?

Who can pose with a celebrity while using your product?

Promotions can be time-sensitive or long-standing. For example, during sports season, you could let consumers know that whoever sends a selfie that relates to your brand while posing at a sports game will be eligible to win a prize from your store.

Social networks also permit your brand to do cross-promotional endeavours. Are there two products you sell that work particularly well with one another? Ask consumers to find unconventional ways to pair your offerings - or just unique ways to use your services in general. Have them post selfies to show other customers how it's done, and reward the person whose picture gets the most likes or comments

When your customer takes a selfie with your product is essentially promoting your product to their social networks. This type of promotion is extremely valuable. It is the new “word of mouth promotion”.

3. Selfies promote your business locations

Most of the popular social networks have some type of location check-in feature. While customers take selfies many of them “check-in” at the location they are taking the selfie at. This “check-in” is attached to the picture and promoted out to their social network. Now your customer is not only promoting your product via the selfie, they are also promoting your location or store.

With selfies becoming more popular and Instagram seeing a groundbreaking 50+ million pictures being uploaded each day, it’s time to take advantage of the selfie and use them to help your business grow.

Here atInteractive Imaginationwe created a robust and bespoke II Pictures & Fun Booth that can be tailored for any type or range of business.

Visitors of all ages will fall in love with this product as they picture themselves in various locations, fantasy or reality.

Incredibly easy to set up and manage, you'll be pleased with the results.