The Customer Service Hallmark is the unique customer service quality standard, guide, framework and benchmarking methodology introduced in my book. The experience of working with a diverse group of clients and the need to form long term relationships which retain existing customers plus the need to attract new clients is relevant to all organisations.

As a way of supporting that process I developed the first version of the Hallmark some time ago and have further developed it over time.

Supplier tips to stimulate thinking include:

Develop a total customer service belief system and culture

Never promise what can’t be achieved

Respect customers and never let them down

Constantly try to add value for all customers where possible

Respond quickly and positively to resolve instances of customer dissatisfaction

Engage the total organisation in delivering quality and continuous improvement

Never distance yourself from customers

Do you have an example of following one of these tips? How did it impact your customer relationship?