Over one thousand Facebook reactions, numerous conversations with residents, members of the business community and visitors to the city centre during the City Centre Labs, and intensive collaboration with the municipality, have all helped shape this vision.

The practice of urban area development has changed considerably in recent years. Area development today calls for flexibility. Urhahn researched the practice and concluded that there is plenty of experimentation with new strategies.

The high economical dynamics in the Schiphol region are sometimes conflicting with livability and quality of life in the urban areas. Time to investigate the feasibility of an innovative planning tool like the International Building Exhibition (IBA).

How can the divergent interests alongside the North Sea Canal area come together? Urhahn creates the vision for 2040 in which the area of tension between urbanization, increase of employment and conservation of regional qualities are drawn together.