It started by way of messengers and scribes, evolved through the presentation of newspapers and radio, brought us together with television, and now serves us world-wide via the ever-popular Internet. It is the mass media, and even from the earliest days of its existence, it has contributed greatly in ways that both enlighten

and enrich society, and ways that deteriorate and perplex it. It is not a surprise to learn, then, that the mass media is the most powerful source of information we have, and nothing else in today's world influences public perception quite as heavily.

Unfortunately, however, most of what is broadcast or

transmitted in the news today is with reference to the chaotic condition of our planet, or something else that society as a whole sees as detrimental or damaging. But the news on television is not the only type of media taking the criticism of society.

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Other forms of mass media, specifically movies and television programs containing pornography and violence have been heavily criticized. The underliningconcept to be debated here is that society is negatively influenced, specifically, by these images of pornography and the result is increased violence against women. This assumption, and it is indeed

only an assumption, is completely fallacious, however, as no concrete and completely conclusive evidence has ever been formulated in support of the theory. The key premise here is that the mass media does not cause undesirable social behaviour and in actuality, the media people should not be dubbed as the "bad guys". They simply use their power in the most constructive ways possible in order to promote their ratings and popularity. One way to do that is to concentrate on what sells: sex, violence and disaster.

Having said this, why is it then, that many in society still believe otherwise;...

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... to view women in a negative light.(Peterson, net) What makes pornography a moral issue today, is that in most cases it brings the person down to a level where they are merely seen as a sexual object. It desensitises the viewer of the material to ...

... to pornographic material can imply a diminution on the capacity to empathize, to care about the other who is defenceless. This desensitisation -reduction of one's capacity to care- can generate violence and a series of mental disorders. Pornography trivializes human body, it makes of ...

... of any kind will support it? More interestingly, why are celebrities scrambling to the Kabbalah Centre? Rabbi Adin Steinsaltz, one of the world's foremost authorities on all things Jewish has been quoted as saying "what pornography is to ...