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April, 2015

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This year could be the year in which world leaders finally pass a binding climate change treaty and citizens and corporations divest from fossil fuels and both politicians and consumers put sustainability and renewable energy solutions where their mouths…

YouTube stars are popular because they’re creating content they’re actually interested in, and can geek out with fans. If you’re not pumped about what you’re posting, your audience won’t be either. NewsCred spoke with two huge YouTube channels, Rooster…

Next, focus on your least exposed articles—the ones you thought were going to be a silver bullet, but didn’t hit their mark. Not getting a flood of views off of your first share doesn’t mean your article was a failure, it means you need to revisit your…

Does your campaign have the blues about ROI? Maybe it’s because of a misguided focus on attribution. One of the easiest ways to get more sophisticated in a marketing campaign and in using analytic reports is to get past “last click” attribution – this…

The Avengers is a cultural phenomenon for good reason. Here are a few gems marketers can glean from the comic’s brand and its movies. Disney-owned Marvel Studios has become the premier brand in superhero action movies. Titles such as 2008’s Iron Man,…