Since my business is focused on Web design and development, I have seen a barrage of posts about the recent GoDaddy CEO elephant hunting video. For those that don't know, GoDaddy is well-known for their risque commercials to help promote, of all things, Web site hosting. They are also a VERY popular provider of many services related to the Web.

I have to admit that I do see both sides of the story. He was participating in the hunt as a part of a normal ritual to get rid of problem elephants and provide food for others. However, the video was quite graphic and involved hunting an endangered animal that many of us don't think of as a choice for providing sustenance. I'm not here to judge either side's motives.

Instead, I wanted to focus on the underlying message. PETA is encouraging people to move their Web sites away from GoDaddy. And Change.org has a petition that has been signed by over 3,500 people at the time of this blog post. There are many companies offering discounts and specials to GoDaddy customers that want to move their accounts. (Full disclosure: My company also jumped on the bandwagon with an offer to donate some of our hosting fees to PETA.)

I found these "urgings to move" to be interesting for several reasons:

CEOs that are well-known (almost celebrities) will be under more scrutiny when it comes to their personal lives.

Things that business owners do that are unrelated to their business have an effect on what their customers think of their business.

Even though we may not word it this way, we do care about the Spirit of the company and that of the person who is running it.

Bottom line, as business owners we all have to be on our p's and q's. The Internet makes it easy for people to watch your every move. My Spirit Driving Institute blog provides an outlet for me to voice my opinions on issues like this. I know how important it is to act with integrity because I never know who is watching. The same is true for my primary business.

What do you think? How much does a CEO's personal actions weigh on your opinion of the company?

The paperback has dropped, as they say in the music industry. You can now orderDriving to Success: Let Your Spirit Take the Wheel. I'm so excited that this day has arrived. I chose this day because falls during Fall Car Care Month and it is my 10-year dreadlock anniversary, which happens to be the same number of years that I've been working on the book. Coincidence?

On a serious note, Driving to Success isn't just about me. There's a lot of practical advice for those in high school, college, thirtysomethings, fortysomethings, fiftysomethings, and beyond. I hope that you will take this opportunity to learn more about yourself and how you can have real success in your life by purchasing the book.

In the coming weeks, I'll include updates as the book becomes available in more places (online and off). Also, I'll let you know how you can help us with this process.

Thanks again for coming along on this journey. I hope you will continue and I wish you much success!

Want to win a free copy of the e-book edition of Driving to Success? Today, June 15, 2010, you have a chance to win by participating in the Tuesday Tweet to Win event. Here's what you have to do to qualify:

Retweet the following: RT I want to win the @spiritdriving e-book Driving to Success http://ht.ly/1Yzhy #drivingtosuccess

Reply to me via Twitter with your answer to this question: What celebrity or other influential person best exemplifies the Spirit Driving concept?Make sure your tweet includes @spiritdriving and #drivingtosuccess.

In my Next Top Spiritual Author book pitch, I mention a colleague who said that my book concept could take off like the Chicken Soup for the Soul series. Dr. Nique is that colleague. She and I talked for a little over an hour. It went so quickly since the discussion was lively, on point, and in Spirit.

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