Faculty/Staff Directory

Lan Liang

Biography

Lan Liang is a doctoral student in Marketing at the University of Texas at Austin. Her current research interest lies in empirically modeling consumer perceptions and behavior on online and mobile platforms using Bayesian statistical methods. She receives a BA degree in Advertising from the Communication University of China, an MS degree in Marketing from University of Rochester and an MS degree in Statistics from University of Arkansas. She also has worked in interactive marketing, advertising and business development in China and UK.