The only way to accurately describe HopeMob is to envision Kickstarter, WorldVision Micro and a flash mob combined into one website. Shaun King started the grassroots campaign in early 2012 on a simple premise: The magnitude of a global need doesn’t sink in until you make it personal. For the past six years, King has devoted his life to raising money for people and causes all over the world through telling their personal, powerful stories—and now he’s doing it through the vehicle of HopeMob.