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Two words: Lily-Rose Depp. Yes, with a hyphen too. Let’s admit that it’s not everyday that we have a Chanel launch. And their cult lipsticks are a category that’s almost well curated and designed with every shade one needs to look their glamorous best. This year though has already seen a lot of changes at Chanel. And we’re happy to inform that the new Rouge Coco Flash Lipstick from Chanel Beauty is on the top of the charts for reasons more than one.

First, you must note that our favourite lady, Lucia Pica, Chanel Global Creative Makeup and Color Designer has worked on this new-age cult must-have. And secondly, we have French-American actress Lily-Rose Depp working her magic in the campaign under the direction of the photographer Sølve Sundsbø. With so much working for the lipstick, we’re now dying to see how the magic unfolds. And the campaign with Depp comes through with Janelle Monae’s song Make Me feel (EDX Dubai Skyline Remix) and that’s something to look forward to.

What you should know about the lipstick formula

The high-shine formula comprises of 27 shades that are completely packed with pigments and also come with utmost comfort. The formula is smooth, not drying. Intense but comes with a slight shimmer. Created with a perfectly dosed balance of plant butter and oils, it melts onto the lips beautifully giving you a comfortable feel. The formula works well because it’s infused generously with the Hydraboost complex, and is composed of nourishing oils (jojoba, mimosa, sunflower) that make sure your lips are hydrated, moisturised and nourished all day long.

The pigment lasts for 8 hours and is silky and lightweight. From subtle nudes to trusty oranges, pinks and rosewoods, to pigmented fuchsias, plums, near blacks and reds- the shade card is filled with shades that suit every Indian skin tone. What makes the lipstick more fun? This time, Chanel came up with three new translucent top coats that one can layer on top of all the lipsticks. There’s the golden shimmer, which enhances shine, the second one heats up orange tones to maximum brilliance and the last one comes with black hues that add depth to any lipstick. And there are two more shades that are going to be big hits: Ami, an exhilarating coral, and Lover, a deep, captivating red.

Lily-Rose Depp, the star

With Lily-Rose Depp in the campaign, the colours seem to be more intense and the young, French-American actress who shares her time between Los Angeles and Paris showcases them beautifully. The star who literally grew up with Chanel around her from the time she was introduced to Karl Lagerfeld when she was just 8, made her first official appearance in 2015 for the “Paris–Salzbourg” Métiers d’Art show in New York. Right after that, she became the face of the Perle eyewear campaign and served as the muse of the N°5 L’EAU fragrance while she walked the runway at the Ritz Paris for the “Paris–Cosmopolite” Métiers d’Art collection. The Chanel ambassador closed the Spring-Summer 2017 Haute Couture show on Karl Lagerfeld’s arm, dressed in a stunning wedding gown and now, she’s the face of Rouge Flash. The lipstick and the glamorous star were meant to be and they just paved the path for our next purchase.