Starbucks Unwraps Single-Origin Yunnan Coffee

Starbucks Unwraps Single-Origin Yunnan Coffee

CHINA

Starbucks debuted its first single-origin Yunnan coffee in early January for consumers in China. The coffee, available on a limited basis at all retail locations in mainland China, celebrates four years of collaboration between the company’s China Farmer Support Center and local coffee farmers in Pu’er, Yunnan Province.

The Yunnan coffee is 100% arabica coffee from the region.

“The Starbucks Yunnan Coffee Project is about creating a positive impact on the local coffee farming communities and we are thrilled to bring this vision to life with the launch of the Starbucks single-origin Yunnan coffee, especially at the beginning of the New Year,” said Belinda Wong, c.e.o. of Starbucks China. “We will continue to build on the strong foundations established by the Starbucks China Farmer Support Center to deepen our partnership with local farmers and to develop even more localized, high-quality coffee that can be celebrated and enjoyed in Starbucks stores across China and globally,” she said.