Welcome to the 35th edition of this email. Did you know you can read past editions right here?

Hoping this reaches you well and happy.

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My Last Two Weeks

= Whales, Sydney Harbour, snow, friends, family and fascinating research into blockchain tech and the future.

One of the things I adored about Sydney was long, early morning Harbour walks with a close friend and finishing with a coffee at local cafes in Balmain village. Dogs, kids, professionals interact and stand around waiting for coffee, some look at their phones, most start a conversation. Many have been doing this routine for many, many years. Morning coffees are a great, easy way to get to be part of a local community. Maybe I’ll start going to Market Lane in Melbourne as it seems similar.

My skiing mojo is ON and I’ve had a couple of weekdays skiing with two (retiree) friends who are (as Mark Shayler might say) “banging” skiers which heightens the challenge, the learning and of course there’s the usual fun conversations on chairlifts. My skiing ease and skill is improving quickly and there was 175cm’s of snow across a fortnight a week ago so Mt Hotham looks superb. This year I’ve seen so many large snowflakes drifting down which is always charming and entrancing.

Surfing hasn’t happened for a fortnight and I’m missing it though next week it’ll be ON!

What are you enjoying?

Global countries.

“‘Estonia has just 1.3 million residents, but what would happen if our country had 10 million digital residents too? …So then we wondered — why stop there? Our digital infrastructure can handle far more ‘users’ than the current population.”

“…the crypto sector is much more than Bitcoin, fintech, trading and crypto currencies — it’s about building a better, decentralized, (digital) world. By using the term “decentralization” I refer to a process of redistributing functions, people, powers or things away from a central authority. The problem with centralized systems is that they lack transparency, allow for single points of failure, censorship, abuse of power and inefficiencies.” Enjoy the map.

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Digital Strategy: How to grow your Online audience using Social Media to increase your business revenue.

Date: Thursday, 12 September, 2013

Time: 9.00am – 4.00pm (arrive 8.30am to set up technology)

Price: $295 (incl. GST)

Venue: 3 Prince Patrick St, Richmond VIC

“When Sam started explaining how to be strategic about social media, how to think up a plan for growth, and how to execute on that plan, I was blown away. I had been working hard at it for years. But I had been working dumb on it for years. Then Boom, Sam explains her insights. Sign up folks. It will pay you back for years to come!“DAVID HIEATT- Successful entrepreneur many times over, ex-Saatchi & Saatchi, Co-Founder of HiutDenim and The Do Lectures, London.

Held in association with The College for Adult Learning, the session will inspire you to use Social Media in a focused, time effective and useful way. Your relevant learning will include:

How to develop great information and, how to grow your online audience.

Establishing a system relevant to the people and resources available to you.

High level overview on how to use Twitter, Facebook for business, Google+, Instagram, LinkedIn and Pinterest. (We will go into specifics on sites you are interested in).

Focusing your Social Media and online efforts, goal setting and what to expect.

Answers to any Social Media questions you have.

*You will receive Social Media tips, tricks, and tools to focus your efforts and save you time. This is also an informal, working session where your questions will be answered throughout the day. You’ll also receive a copy of the presentation which you can use as a reference.

More information is available on the event site, such as what to bring and what we will cover, here is some of the details:

“Hi Everyone,

If you’d like to learn fast-tracking ways to use Social Media so that you and your business look great, come along for a fun day of learning on Friday the 21st of June. Previous courses like this have seen our participants flying high online creating their own relevant Facebook groups, clever usage of Twitter, Facebook, Instagram, and importantly building diverse networks of like minded people who are interested in Social Media.

Cancel everything else, book a sitter, get someone to pick up the kids, and come along!
See how to enhance your LinkedIn profile (or start it), learn how to optimise your use of Instagram, LinkedIn, see interesting examples of Pinterest, and hear tricks that save you time. Bring your questions…

Runway Digital’s director Samantha Bell will be running the Sydney Social Media Workshop and has six years of business Social Media experience here in Australia and internationally so she’ll give you lots of tips relevant to you. She will show you the latest international Social Media trends and you’ll also learn from people of the Northern Beaches area who come along.

The Sydney Social Media Workshop is deliberately at a low cost for you due to Samantha’s ongoing committment to connecting people and to ‘closing the digital gap’. To enable you to quickly get up to speed and to make it easy for you to create Social Media that works for you personally. If you have a business, you will pick up effective ways to gain business benefits.

This one-day session (9:00am – 3:00pm) will cover these topics and more:
* Learn how to strategise your Social Media. What can you do with the time you have available? Which apps, tools, sites and systems can save you time, help you do Social Media on the fly and integrate with your life easily.
* How do you connect with like minded people, businesses, clients.
* Plenty of time for questions to be asked and answered.

There will be a lot of examples of showing individuals and organisations who are using Social Media well during the course and links for you to refer to after the course.

For those who want a LinkedIn profile, we will help you start. By the close of the course, you will leave either with a complete profile or clear steps to finalise it.

Looking forward to seeing you then!
Sam Bell from Runway Digital.”

This event is brought to you by clever Christy Kemp, the wonderful Runway Digital support crew and the Avalon Recreation Centre.

Today I was in a meeting with Global Leadership Foundation talking about Social Business Design, Sustainable Leadership, Holistic and Impressive Organisations and… “digital immigrants” and “digital natives”.

In the video below, Giam Swiegers of Deloitte explains the term digital immigrants and digital natives. It’s a great introduction to online styles and preferences.

And here’s a Runway Digital presentation that will give you more insight to related digital trends:

If you’re interested in clever online engagement of many people, have a look at Jamie Oliver.

He has many social media sites and is successful on Instagram on most days. Today he asked his (highly-engaged) community of people which cover of his next magazine to choose and received 8,862 comments (and 4,802 likes).

It was a quick ask of people who are already engaged after many months / years of following Jamie across many channels – magazine, TV, radio, YouTube, Facebook, TED.com, Instagram, Twitter, his website etc etc etc.

Update 15 May, 2013 – this post on Instagram now has 13,200 comments and over 7,000 people liking it. How’s that for people engagement?!