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Pints for Prostates

"Pints for Prostates uses the universal language of beer to encourage men to take charge of their health. The grassroots effort is focused on building awareness among men of the importance of regular health screenings and PSA testing through appearances at beer festivals, social networking, publicity and pro bono advertising."

I know nothing about this charity, but saw an ad for it in the latest issue of my "Beer Advocate" magazine. I thought it was a good idea.