Metrosexual is a portmanteau of metropolitan and heterosexualcoined in describing a man especially one living in an urbanpost-industrialcapitalist culture who is especially meticulous about his grooming and appearance, typically spending a significant amount of time and money on shopping as part of this.

While the term suggests that a metrosexual is heterosexual, it can also refer to gay or bisexual men. The term metrosexual originated in an article by Mark Simpson [3] [4] published on November 15,in The Independent. Metrosexual man, the single young man with a high disposable incomeliving or working in the city because that's where all the best shops areis perhaps the most promising consumer market of the decade.

In the Eighties he was only to be found inside fashion magazines such as GQ. In the Nineties, he's everywhere and he's going shopping. However, it was not until the early s when Simpson returned to the subject that the term became globally popular. The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis — because that's where all the best shops, clubs, gyms and hairdressers are.

He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference.

Though it did represent a complex and gradual change in the shopping and self-presentation habits of both men and women, the idea of metrosexuality was often distilled in the media down to a few men and a short checklist of vanities, like skin care products, scented candles and costly, colorful dress shirts and pricey designer jeans.

A 60 Minutes story on s—70s pro footballer Joe Namath suggested he was "perhaps, America's first Metrosexuals come out new york times after filming his most famous ad sporting Beautymist pantyhose. When the word first became popular, various sources attributed its origin to trendspotter Marian Salzman Metrosexuals come out new york times, but Salzman has credited Simpson as the original source for her usage of the word. Over the course of the following years, other terms countering or substituting for "metrosexual" appeared.

Perhaps the most widely used was "retrosexual", which in its anti- or pre-metrosexual sense was also first used by Simpson.

Article on recent marketing focus...

Marketers, in contrast, insisted that the metrosexual was always "straight" — they even tried to pretend that he was not vain. Narcissismaccording to Simpson, plays a crucial role in the metrosexual concept. In the book Male Impersonatorshe explains why understanding narcissism is vital to understanding modern masculinity.

He cites Freud 's On Narcissismwhich analyzes the psychological aspect of narcissism and explains narcissistic love as follows: A person may love: Inthis idea was further explored in the book Media Sport Stars: Female metrosexuality is a concept that Simpson explored with American writer Caroline Hagood.

The piece implied that, although this phenomenon would not necessarily empower women, the fact that the metrosexual lifestyle de-emphasizes traditional male and female gender roles could help women out in the long run. However, it is debatable whether the characters made famous by "Sex and the City" truly de-emphasized female gender roles, given that the series focused a high amount of attention on stereotypically Metrosexuals come out new york times interests like clothing, appearance, and romantic entanglements.

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Traditional masculine norms, as described in psychologist Ronald F. Levant 's Masculinity Reconstructed are: Various studies, including market research by Euro RSCGhave suggested that the pursuit of achievement and status is not as important to men as it used to be; and neither is, to a degree, the restriction of emotions or the disconnection of sex from intimacy.

Another norm change supported by research is that men "no longer find sexual freedom universally enthralling". Lillian Alzheimer noted less avoidance of femininity and the "emergence of a segment of men who have embraced customs and attitudes once deemed the province of women".

Metrosexuals' Were Just Straight Men...

Men's fashion magazines — such as DetailsMen's Vogueand the defunct Cargo — targeted what one Details editor called "men who moisturize and read a lot of magazines". Metrosexuals only made their appearance after cultural changes in the environment and changes in views on masculinity. That rings a bell Decidedly single, definitely urbandreadfully uncertain of their identity hence the emphasis on pride and the susceptibility to the latest label and socially emasculatedgay men pioneered the business of accessorising—and combining—masculinity and desirability.

But such probing analyses into various shoppers' psyches may have ignored other significant factors affecting men's shopping habits, foremost among them women's shopping habits. Hard to Tell", the fact that women buy less of men's clothing than they used to has, more than any other factor, propelled men into stores to shop for Metrosexuals come out new york times. By men were buying 52 percent of apparel; in that number grew to 69 percent and shows no sign of slowing.

However, despite changes in masculinity, research has suggested men still feel social pressure to endorse traditional masculine male models in advertising. Martin and Gnoth found that feminine men preferred feminine models in private, but stated a preference for the traditional masculine models when their collective self was salient.

In other words, feminine men endorsed traditional masculine models when they were concerned about being classified by other men as feminine. The authors suggested this result reflected the social pressure on men to endorse traditional masculine norms. In its soundbite diffusion through the channels of marketeers and popular mediawho eagerly and constantly reminded their audience that the metrosexual was straight, the metrosexual has congealed into something more digestible for consumers: As Simpson put it: A man, in other words, who is an advertiser's walking wet dream.

This commercial vision is also adapted in television's metrosexual archetype, Bravo's Queer Eye for the Straight Guyin which the gay presenters instructively transform the appearance Metrosexuals come out new york times the straight guy, but largely avoid dealing with his personality.

In contrast, there is also the view that metrosexuality is at least partly a naturally occurring phenomenon, much like the Aesthetic Movement of the 19th century, and that the metrosexual is a modern incarnation of a dandy. Fashion designer Tom Ford drew parallels when he described David Beckham as a: Ford suggested that "macho" sporting role models who also care about fashion and appearance influence masculine norms in wider society.

From Wikipedia, the free encyclopedia.

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For other uses, see Metrosexual disambiguation. Collins Unabridged English Dictionary. Retrieved 6 April Retrieved 30 July The New York Times. Football great talks about his drinking problem with Bob Simon". CBS News 60 Minutes. Retrieved 31 July The major works of Sigmund Freud. Gender, Sexuality and Sport. The Future of Men? Archived from the original on 3 August Retrieved 15 December Denial Idealization and devaluation Distortion Projection Splitting.

Retrieved from " https: Pop-culture neologisms Sexual orientation and society Cultural appropriation Narcissism Fashion Stereotypes Stereotypes of men Stereotypes of urban people Terms for males Subcultures s fads and trends Androgyny Words coined in the s. Metrosexuals come out new york times pages move-protected due to vandalism All articles with unsourced statements Articles with unsourced statements from July Views Read Edit View history.

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This page was last edited on 13 Novemberat By using this site, you agree to the Terms of Use and Privacy Policy. New York: Oxford University Press, St.

John, Warren. “Metrosexuals Come Out.” New York Times, 22 Junesec.

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9, Style Desk: 1. Stratton, Jon. Article on recent marketing focus on 'metrosexuals'--straight urban men who have come to trust his eye for color, his knack for seeing when a. The yuppie apotheosis on the small screen was “Thirtysomething” and into an “ up and coming” (read: historically nonwhite) neighborhood now that it has the metrosexual (a term that's already become obsolete because it.

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Metrosexual

Marketers, in contrast, insisted that the metrosexual was always "straight" — they even tried to pretend that he was not vain. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference.

Narcissism , according to Simpson, plays a crucial role in the metrosexual concept. Retrieved 30 July Levant 's Masculinity Reconstructed are: As Simpson put it:

William Safire column comments on word metrosexual, used to describe men Simpson titled his article ''Here Come the Mirror Men,'' evoking. The yuppie apotheosis on the small screen was “Thirtysomething” and into an “ up and coming” (read: historically nonwhite) neighborhood now that it has the metrosexual (a term that's already become obsolete because it.

Metrosexual - Wikipedia

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Can we be friends? Awkwardness? Falling in love again?Identity Politics in TV, Film, and New Media Ronald L. Jackson, Jamie E. Moshin. & Michael Uebel (Eds.) Albany: State University of New York Press. Joseph, R. (). W. (, June 22). Metrosexuals come out. The New York Times. Article on recent marketing focus on 'metrosexuals'--straight urban men who have come to trust his eye for color, his knack for seeing when a..

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