Malcolm Gladwell (2004) Pop!Tech Pop!Cast - video

Pop!Tech Pop!Casts

Pop!Tech is an extraordinary three-day summit bringing together 550 visionary thinkers in the sciences, technology, business, design, the arts, education, social development, government, and culture to explore the cutting-edge ideas, emerging technologies and new forces of change that are shaping our collective future. Now you can take the energy and inspiration that is Pop!Tech with you anywhere, with these video and audio podcasts. Pop!Casts let you join the conversation and engage in the extraordinary work that had its start in Camden , Maine . Are you ready to accept the challenges issued by the thinkers and innovators who move Pop!Tech audiences, year after year?

Malcolm Gladwell takes the lessons of psychology and sociology and applies them to business in ways we've never thought of before. Here, he deep-dives into the world of office chair invention and soft drink taste tests to answer the question, "Can we believe what people tell us?"