What Makes a Perfect Crowdfunding Campaign Video?

According to Kickstarter, you raise your chances of having a perfect crowdfunding campaign by about 50% with a video. As a matter of fact, being a part of a world where one-third of all online activity is spent watching videos, you can give up on your recreations for a while and switch to creating a stunning product video for your campaign. Also, it need not be a motion picture drama nor a sci-fi extravaganza – you just need to be yourself and very clear with what you want to sell and why.

So I chose today’s product marketing discussion on this crucial element every perfect crowdfunding campaign generator must be aware of. Instead of just pointing out tips on how you can master the art of making that perfect crowdfunding video, I thought of adding examples of those who have already done such great campaign videos too. Because we all know that “Good artists copy. Great artists steal“- Steve Jobs

What Makes a Perfect Crowdfunding Campaign Video?

Here you go:

1. Watch out for the length

When you are doing a campaign video, make sure it doesn’t stretch for more than 2-3 minutes. The shorter it is, the more attentive your audience will be.

Let your potential backers see where and how they can put your product to use through the video. Additionally, if you don’t show them how they make good use of your product, I don’t think buyers would be keen to back your project.

Example: Coolest Cooler displaying all the product qualities in the video

Also, don’t make your product video only about the product. A few lines from the maker always adds that touch of personalization your backers are on the lookout for. Let them see the face behind the project and make that virtual bond by watching the video.

Meet Madhurima Nag

Madhurima Nag is the Head of Operations at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.

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