Ife and Efe Matrix of Godrej Interio

Real world Applications of ElectronicsThis chapter introduces some of the real world applications of Electronics; 1. Audio Systems 2. Radio Transmission & Reception 3. Control Systems 1. AUDIO SYSTEMS: Any system operating at audio frequencies (20 to 20,000 Hz) is called an Audio System, e.g. an intercom, music systems etc. Following diagram (fig.1.1) shows the main features of such an audio system;

FIGURE 1.1: Main blocks of an audio system 1.1 Radio tuner: It receives radio signals and converts them into electrical signals.

FIGURE 1.2 1.2 CD player: It converts music and sound recorded digitally on a compact disc (CD) into analogue electrical signals. A CD consists of two plastic layers with a silvered coating sandwiched between them (above fig. 1.2). As shown in fig. 1.2, a series of dimples having spaces between them is used to record the music and sound data. Digital logic ‘1’ represented by a dimple and a space represents logic ‘0’. A beam of light from a low-power laser is focused on the spinning disc from below. The beam is reflected back in case there is no dimple, and gets detected by a photodiode. Where there is a dimple, the beam is scattered sideways and is not detected. This provides a stream of bits, either ‘0’ or ‘1’. Complex logic circuits process these 1s and 0s, eventually producing two analogue signals for the left and right stereo channels. 1.3 Tape deck: Relatively newer audio systems do not have a tape deck, but there are still plenty of older systems which use magnetic tapes for recording music & sound data. The plastic tape is coated with a layer containing a magnetic substance such as chromium dioxide. This becomes organized into microscopic regions known as domains. Each domain is equivalent to a very small magnet. In an unrecorded tape, the domains are arranged irregularly, so there is no overall magnetization.

FIGURE 1.3

To record sound on a tape deck the tape passes through a gap in a magnetic recording head. A signal from an amplifier causes an alternating magnetic field in the gap, which causes the domains to change direction.

FIGURE 1.4 In some regions they are mainly pointing one way (→ below). In other regions they are mainly pointing the other way (←). The directions and the proportions of domains affected correspond to the waveform that is being recorded. The diagram below shows the original analogue audio signal and the corresponding arrangement of the domains.

FIGURE 1.5 When the tape is played back, it passes under the playback head. There the magnetic fields produced by the domains on the tape induce alternating currents in the coil. These currents are a reproduction of the original signal current. 1.4 MP3 Player: An MP3 player can be used as a source of recorded music. The term MP3 refers to a technique for compressing digital music files so that they become small enough to be stored in a reasonably small memory chip. MP3 files may be downloaded from sites on the World Wide Web. The development of cheap ‘flash’ memory chips has made MP3 players affordable. This has made MP3 and more recent systems very popular.

1.5 Digital versatile discs (DVDs) are another possible audio source, although they are more frequently used for recording films with multiple sound tracks. They may include special multimedia features, such as subtitles in several languages. DVDs can be used for audio recordings of high quality. They are very similar to compact discs but have smaller dimples, which are more densely packed, and so store a much larger amount of data (up to 17 Gb compared with 700 Mb on a compact disc). 2. RADIO TRANSMISSION & RECEPTION: 2.1 Radio Transmission: If we apply the output from an oscillator to a pair of metal rods, electrons rush to and fro along the rods. Their rapid motion generates an electromagnetic field. Electromagnetic waves spread outward from the rods, like ripples on a pond, only in three dimensions. If the frequency of the oscillator is between...

...﻿INTRODUCTION
GodrejInterio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for us.
We love bringing alive your dream space. We emphasize comfort and aesthetics while delivering well designed, fun and functional furniture solutions to you.
True to the Godrej mission to conserve the environment, we design products, set up processes and use raw materials that are eco-friendly to do our bit to preserve natural resources.
We offer our customers home and office furniture, along with solutions for laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. We are present across India through our 50 exclusive showrooms in 18 cities and through 800 dealer outlets.
GodrejInterio is a business unit of Godrej & Boyce Mfg. Co. Ltd. - part of the Godrej Group, one of India’s largest engineering and consumer product groups.
EXPORT
GodrejINTERIO, largest furniture manufacturer in India, is a flagship division of Godrej & Boyce Mfg Co Ltd. Located atMumbai, we have been exporting furniture to SAARC Countries. GodrejINTERIO is a very popular Brand in Saudi & Middle East...

...﻿EXTERNAL FACTOR EVALUATION (EFE) MATRIX
OPPORTUNITY
THREATS
POLITICAL
Global inequalities
Meeting the need of the present without comprising future has to be taken into account by food industry without undermining bottom line balance sheets
Food cost climbing and global warming
ECONOMY
Rising cost of petroleum
Input cost for bakers included commodities have declined.
Bakeries may be passing along the cost of suppliers purchased on contracts signed before commodity price began to fall.
Industry so competitive, difficult for these company to raise their price accordingly and profit margins have suffered as a result.
SOCIAL
Environmental concern, social responsibility and economic viability
Food producers are devoting more attention to products designed for restaurants, vending machines and other food services providers.
Customer view food as an expression of their cultural and social identity.
Customer asking a lot more from producers than just good quality.
More people dine out. Bad news for grocery retailers
TECHNOLOGY
Development of health food
Packaged and processed foods
Market for packaged and processed foods has seen large profits in retail sales and this number is expected to see steady growth.
Concern of childhood obesity
Food safety programs have been adopted on issues of chemical and bacterial contamination and new food-borne pathogens remain a public health concern.
COMPETITORS
Second largest...

...Toyota for the second share of the industry.
Competitor with Luxury Hybrid
Hybrids have become very popular in the last couple of years since the price of oil has skyrocketed. Recently companies that specialized in more luxurious car models have been coming out with a luxury hybrid. U.S. News has ranked the best luxury hybrids with Mercedes, BMW, and Porsche taking all the top spots.
EFEMatrix
The external factor evaluation matrix helps companies, like Ford, to understand and evaluate their external opportunities and threats from nine different categories. The categories include: economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information. If a firm has taken advantage of all opportunities and minimized all threats, then the company current strategy would be working as they had hoped. However this is not always the case. The EFEMatrix is a great way for companies to evaluate how their strategy is working for external opportunities and threats and to make improvements when necessary.
To create an EFEMatrix a company must find the key factors, opportunities and threats, that will show what the company has encountered. First the company will need to find the key opportunities and then the threats. Next, companies will need to decide how to weigh each of the key factors. All of the key factor...

...The project assigned by Godrej & Boyce Mfg. Co. ltd for my summer internship program with them dealing in finding out the market perceptions and demand of Godrej Interio’s Desking and modular solutions in offices in Kolkata and 09’. surroundings for the period Feb.-may
By: Rahul chandalia
DEMAND ANALYSIS OF GODREJ DESKING AND MODULAR SOLUTIONS
For: Godrej & Boyce Mfg Co. Ltd.
A REPORT ON DEMAND ANALYSIS OF GODREJ DESKING AND MODULAR SOLUTIONS BY RAHUL CHANDALIA ICFAI BUSINESS SCHOOL For– GODREJ & BOYCE MFG CO. LTD.
Under Guidance of
Faculty Guide Prof. Kalyan Shankar Sengupta (Icfai Business School) Company Guide Mr. P.K.Banerjee (Asst. Gen Manager, Interio Division) Godrej & Boyce Mfg. Co. Ltd. DATE- 23rd may 2009
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Authorization
This report is submitted as partial fulfillment of the requirement of MBA program of Icfai Business School. The two year full time MBA Program under Icfai University includes Summer Internship Program of 14 weeks. This training is an important component of education at IBS. The Research has been conducted under the authorization and guidance of Mr.P.K.Banerjee, Asst. General Manager, Interio Division, of Godrej & Boyce Mfg. Co. LTD. The Authorization certificate has been attached herewith…
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Certificate of Completion of Internship Program
This is to certify that
Mr. Rahul...

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1.1THE INTERNAL FACTORS EVALUATION (IFE) MATRIX.
The IFEmatrix is a summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business.
Internal strength
One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a strong brand name in the world place and the company is well-known worldwide. This company is the best global brand in the world in terms of value of net revenue $43,251 million in the year of 2008. The company has a very recognized and well-known name. Other than that, the company also has a good reputation in most of every country including Japan, China, India, Europe, Mexico and Latin America. For that reason, PepsiCo is an international company and it has a very strong position internationally.
Next, another internal factor is PepsiCo has strong advertising company with more than 40 slogans and sponsoring event. The company believes that the image of good relation with franchise market share large number of diversity businesses and socially responsible are important. PepsiCo has well-built marketing and strong advertising. In addition, the company has the most broad beverage distribution channel. One of the...