Do you have a Twitter account? If you have a Facebook business page, it seems that acquiring a Twitter account is the next item on the social media checklist. Do you know why you have a Twitter account (other than the fact that everyone is...

You have a Facebook Business page but it's not doing much for you. My article in today's Hotel Online gives you 10 tips to keep your news feed "alive" instead of hidden. Read "Think Breaking Up Is Hard to Do? Guests Don't! 10 Ways to...

We asked meeting planners across the US to submit topics for my bi-weekly column for Meetings+Events. A meeting planner from Texas posted, "How about getting guests to RSVP? That is still my biggest challenge!" Well, GJS, I hope some of my suggestions helped. Whether you are...

My first article for Meetings+Events magazines, Pave Your Road with Gold in 2011, was published Monday, January 3rd. Instead of resolutions, consider these few suggestions to guide you through the new year. Value remains the most compelling element of the purchasing decision. Success in 2011, especially in...

Advertising and Promotion budgets are tighter than ever these days and hotels are searching for ways to effectively and efficiently market their hotel without breaking the bank. The internet has been the go-to channel for years now. It has been an effective tool, especially for...