Price it Right

Setting the right price for your home is one of the most important decisions you’ll make when listing it for sale. Set the price too high and you’ll miss the market of potential buyers who would be most likely to buy your home. Price it too low and you leave money on the table. When listing your home for sale, you just have to get this right.

I take a very personal, hands-on approach to helping clients set the right price on their home. Together we can look at other homes available in the area to see how your home compares on features and condition. We’ll look at homes similar to yours to see how much they have sold for and the length of time required to close the sale. We’ll also take into account your personal motivation for selling, set a price and then develop a marketing strategy to meet your needs.

A lot of sellers want to set the price high thinking they can lower it over time. I understand the temptation, but it’s important to remember that homes don’t get better with age. One of the first questions an interested buyer will ask is, “How long has it been on the market?” What they really want to know is “How willing is the seller to lower the price?” When you set the price right the buyer will recognize it’s value and make you a fair offer.

The video from Jay Papasan is one of my favorites. You just can’t explain this any better than he has.