Sunday, March 6, 2011

“365 Things” for sale at Wegmans

My chunky little anti-boredom book 365 Things to Do Before You Grow Up is coming to a checkout line near you (if you live in one of the following states: New York, Pennsylvania, New Jersey, Virginia, Maryland, or Massachusetts).

I pitched the book to popular supermarket chain Wegmans, and to my pleasant surprise, they placed an order.

Actually, I don’t know for certain if it will be an impulse-buy item at the cashier, but I suggested that, including the word “little” to perhaps increase the chance.

The reason I thought the book might be a good fit for Wegmans is that the store markets itself as a place for healthy choices (its site says “Eat well. Live well.”) and the book contains a good number of family activities related to healthy living:

activity #8—grow a salad#56—make a meal for your family#114—try new foods#149—create a menu#159—stay healthy#167—toss a rainbow salad#232—dry fruit#243—clean naturally#249—make your own potato chips#250—run a taste test#305—mix up your meals#324—invent a stew#343—make your own granola#360—make a lunchtime surprise

The Wegmans rep was responsive and even collaborative, asking me for ideas on marketing the book in the store. Always like to hear that!

Normally, it’s not authors who pitch buyers of big chains. But publisher sales reps can cover only so much ground, and sometimes it takes more than one voice to get a buyer to notice a product. In my experience, as long as a pitch is brief, relevant, and professional, it couldn’t hurt.

Part of the reason a buyer might not mind a pitch directly from an author is it’s often hard to find out who the buyers are; I suspect most buyers rarely get pitches from authors. (To be sure, some buyers and/or publishers discourage authors from doing this. In this case, my publisher, Sterling, was supportive.)

In the end, and from the start, the publisher and the author are a team. Ultimately, it doesn’t matter who catches the attention of a buyer. If it leads to a sale, both benefit.

* Fairy Spell: How Two Girls Convinced the World That Fairies Are Real (nonfiction picture book about the two girls in WWI England took photos of what they claimed were real fairies); illustrated by Eliza Wheeler; Clarion (Houghton Mifflin Harcourt)

* Thirty Minutes Over Oregon: A Japanese Pilot's World War II Story (nonfiction picture book about the unprecedented accomplishment—and redemption—of the first person to bomb the U.S. mainland from a plane); illustrated by Melissa Iwai; Clarion (Houghton Mifflin Harcourt)

“[N]o library in the world could object to the book’s style and panache. [T]his is one biography that’s going to lure the kids like nothing else. More fun than any children’s biography has any right to be”—Fuse #8 (School Library Journal; four out of five stars)

“Fascinating”—Horn Book

“Sure to become a classic example of the genre”—Families Online

“Wonderful…young readers…will find this…title appealing and thereby ensure that future generations recall the amazing story behind Superman’s creation as well. Wait, did I say ‘recall’? Strike that—make it ‘will be inspired by’ instead. This book is that good”—Firefox News

“[T]ouching... The illustrated section...is upbeat, entertaining, and informative...the [well-crafted] afterword shows the shadow side of the great American dream. ...Nobleman is equally adept at both stories”—Boston Globe

“Surprisingly poignant”—San Francisco Chronicle

“Haunting”—Geek Monthly

“Excellent”—GeekDad (WIRED)

“A-minus”—A.V. Club

“The best and most accurate depiction of their lives in print”—Brad Ricca, documentary filmmaker, Last Son, and later author of Super Boys

“Engrossing...wonderful”—Scripps Howard News Service

“I was completely mesmerized by this book from the first instant I opened it. I loved every page, and every word. Boys of Steel transported me; it made me feel young; it moved me to tears. Honest to God, it did! It caused my black heart to melt. The book is absolutely fantastic, the book is tremendous, the book is a huge achievement”—Robby Reed, DIAL B for BLOG

"Sometimes the most inconsequential episodes in larger stories can turn out to be the most moving, and so it is with Thirty Minutes Over Oregon … a thought-provoking meditation on the power of forgiveness"

—New York Times Book Review

"Engrossing and unexpectedly touching … lovely story of reconciliation"

—Wall Street Journal

"Powerful and poignant...a must-read"

—Kirkus Reviews

"Such a cool story...remarkable... We...need this book right now"

—Fuse #8 (School Library Journal)

"Nobleman knows just the right tone to strike with this story, and he unfolds its events with a storyteller's flair. … There are several lessons here, organically made, and kids who come for the wartime action will be pulled along to the book's ultimately pacific message"

—Horn Book

"An important and breathtaking book"

—Colby Sharp book talk video

"Clearly written...moving... This quiet story is less about war than the toll it takes on those who fight, the possibility of reconciliation, and the value of understanding other cultures. A war story with a heartening conclusion"

—Booklist

"Respectful and balanced"

—Bulletin for the Center of Children's Books

"This is a remarkable story...a story to be remembered, forever. You will be moved"

Praise for "Fairy Spell"

"A rich overview of this bizarre historical controversy… deftly navigates topics like childhood in the early 20th century, the media and the influence of celebrity culture, and the history of photography … a strong nonfiction choice"

—School Library Journal

"With a crisp and engaging style, Nobleman relates this fascinating story… Young readers are bound to be intrigued"

—Horn Book

"Engaging ... A fascinating introduction to one of the greatest hoaxes of all time, deftly pitched to elementary-age children"

—Kirkus Reviews

"Will leave children guessing until the end"

—Publishers Weekly

"A seamless blend of both frolics and facts fuels suspense ... part accidental trickster tale, part unforgettable fairy tale, all true, this will have kids reaching for cameras of their own in no time"

—Booklist

Praise for "Brave Like My Brother"

Honors:

A Junior Library Guild Selection

Other coverage:

"History lovers will find a lot of new information here…Nobleman keeps the suspense tight"—Horn Book

"Always steers clear of melodrama. A good option"—Booklist

"Thoroughly engaging on every account...excels in every regard"—Times Herald (MI)

"A lovely read and a glimpse into the bond between brothers through an exchange of letters. Grab a tissue for the ending"—Lindsey Anderson, Good Reads

"A gentle introduction to WWII although it does pack a bit of an emotional wallop"—Barbara, Good Reads