Most branded online communities are doomed. They're on the wrong path. Everything they know about online communities is wrong. They will waste a lot of time and money trying to build an online community that can’t succeed.

This eBook aims to change that. The Proven Path is a detailed guide to developing an online community for organizations.

This eBook identifies the mistakes made by most brands and how to avoid them. It will take you, step by step, through the process of developing a thriving online community for your organization.

The Proven Path includes interviews with top community experts, very practical and in-depth tactics for getting people to join and participate in a community, and how to grow your community from 0 members to 50,000.