Strategic Advocacy Course

Learn how to be a more effective advocate for animals.
Strategic advocacy is a key tool for achieving animal welfare goals in an effective and lasting manner. With this in mind, WAN has developed a Strategic Advocacy Course that is offered free of charge to animal advocates around the world.
Read our blog posts about social change movements!
How it works
Students can access our course materials online, and can work at their own pace or select only the modules they find relevant to their needs. The course will guide students through the basic sociological principles of social movements, strategy, campaign development, and evaluation of their effectiveness. Each of the eight modules comes with a presentation which is accessible from the module's introduction page.
Introduction Documents
An Introduction to Advocacy
Advocacy Tools - A full set of advocacy tools
Further Advocacy Resources
Module 1
Social Change
Brief History of the Animal Protection Movement
Top Tips
Module 2
Strategic Planning
Advocacy Strategy Process Notes
Top Tips
Module 3
Advocacy Research
Top Tips
Module 4
Networking and Alliances
Top Tips
Module 5
Campaigning
Top Tips
Module 6
Media and Communications
Top Tips
Module 7
Lobbying
Top Tips
Module 8
Monitoring and Evaluation
Top Tips
http://worldanimal.net/course-contents