Big Brand Ideas and Trunk get World Cup fever with Marston's Match Predictor

Posted by Tamsin Dyson, 22 June 2018

World Cup fever has well and truly arrived at BBI HQ. The team have been busy collaborating with our content arm, Trunk, to develop an online World Cup Match Predictor for Marston’s pubs.

Developed in just six weeks, the game is jam-packed with ‘instant wins’ which can be redeemed in Marston’s pubs across the country, with the top prize being a luxury holiday and thousands of free pints to be won.

Our web development built the back end to enable features including a dynamic national leader board and real-time scoring system then passed the bat on to our content arm, Trunk, who led the creative design and font-end development.

So far, there’s been 9,671 predictions placed by 3,852 users.

This the first piece of work we’ve done for Marston’s since Trunk won the brief earlier this year.