We understand audiences. We empower people.

We seek to understand every voice - from the poorest to the most powerful.

We turn audience data into audience wisdom.

Through understanding the ordinary, we generate extraordinary audience insights and turn them into exciting opportunities, ultimately helping executives transform their strategies and create new approaches.

Director and Co-Founder

Luba Kassova is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which she set up with Richard Addy to help purpose-led organisations in the UK and globally.

Director and Co-Founder

Richard Addy is a co-founder and director of the international audience strategy consultancy AKAS (Addy Kassova Audience Strategy Ltd), which he set up with Luba Kassova to help purpose-led organisations in the UK and globally.

“In the last three years, we've gone on something of an “impact journey” - one which I'm sure would not have happened had it not been for the thoughtful insight, advice, and expertise of AKAS. Whether crafting an entire impact framework from scratch, or just being on the end of the phone to offer advice, AKAS have given us the tools and knowledge we so vitally need to measure and understand the impact of our projects. Their industry expertise is second to none, and we're both reassured and grateful to call them our partner.”