As a technologically driven culture, we are always focused on the next shiny new object. We hear about the next must-have gadget months before it’s even released. That goes for not only products, but platforms as well.

For many businesses, Web 3.0 is the latest shiny object in the online world. From my perspective, Web 3.0 is, in essence, the semantic Web – where data becomes more relative to the user, and users see the benefit of the Web understanding them as individuals and producing content automatically for them. For example, the Web will one day know that you like to shop at a specific store, that summer is coming and that you haven’t bought any short-sleeved shirts in more than six months. You will be automatically shipped two season-appropriate shirts in styles and colors you prefer from that store. The Web will essentially become your automated digital personal assistant. We are already seeing budding signs of this today with services such as Siri, a “personal phone assistant” application for iPhone.