2018 is going to be a transformative year for the fitness industry. With every year that passes the chasm that once separated mainstream fitness products and services from the allied health, holistic lifestyle, sport and athletic training, physical therapy and health and fitness technology communities becomes smaller and smaller as they merge to form a synergistic unit with the mainstream…

Fitness centers are everywhere and at this time in history the fitness industry is moving more and more toward smaller, boutique, fitness experiences. You’re seeing cycling studios pop up everywhere, kettlebell studios in every town…and the examples go on and on. The industry is moving toward specialization and that’s awesome but inevitably it’s all going to come back around to…