TK's MORNING BUZZ: With the Industry Titling Toward Sellthrough, Exclusives Seem to Be the Way to Go -- and Smaller Retailers Can Come Up With 'Exclusives' of Their Own

With the industry tilting toward sellthrough, exclusives seem to be the way to go.

I'm not talking about videos that are sold exclusively through one chain. Rather, I'm referring to the cool little freebies certain key retailers are doling out with the purchase (or, in some cases, rental) of hit titles.