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www.rockproducts.com ROCK products • July 2018 • 17
IN THE KNOW
Suspended Magnets • Metal Detectors
814-835-6000 • www.eriez.com
Heavy-Duty
Vibratory Feeders
Mechanical Feeders
• Low profile design
• Faster feed rates for
highest capacities
Electromagnetic
Feeders
• No wear parts
• Energy efficient AC
operation
Mechanical & Electromagnetic Feeders
• Feeds stockpile hoppers
• For the toughest environments
• Wear-resistant & non-stick liner
From 2007 through 2017, H&K held a
Rock & Roll Ride for Autism and Spina
Bifida, which was an annual motorcy-
cle tour that began at H&K's corporate
office and ended at Pocono Raceway for
the participants to take laps around the
track and ultimately raise awareness
and support for autism. Also, in 1995
and again in 2011, H&K preformed
total raceway track reconstruction and
paving of Pocono Raceway.
This sensory inclusive playground
project began when Pocono Raceway
announced a partnership with Kulture-
City, a nonprofit organization based in
Birmingham, Ala., with the mission of
inspiring the community to join in creat-
ing a world where all autistic individuals
can be accepted, included and fulfill
their potential. KultureCity will assist
Pocono Raceway to promote a positive
experience for all guests and fans with
sensory issues that visit the racetrack
throughout the year.
For those suffering with autism, one of
the major issues is sensitivity to over
stimulation and noise. With its new cer-
tification, the raceway is better prepared
to assist guests with sensory sensitivi-
ties in having the most comfortable and
accommodating experience possible.
Now at Pocono Raceway, individuals
with sensory issues will have the fol-
lowing available for their use: sensory
bags, equipped with noise cancelling
headphones, fidget tools, verbal cue
cards and weighted lap pads. These will
be available to all guests who may feel
overwhelmed by the environment. Fans
will also have access to two dedicated
sensory rooms, one located behind
the Grandstand and one located in the
Infield, for those who may need a quieter
and more secure environment.
Currently celebrating 50 years of busi-
ness excellence, The H&K Group family
FAST
FACT
Pocono Raceway in
Pennsylvania is now the
first motorsports facility
in the world to be sensory
inclusive.
of companies provide heavy civil con -
tracting and construction services,
construction and building materi-
als, and associated ancillary services
through 85 operations in three states.
Earlier this year, H&K launched its
brand-new website at www.hkgroup.
com. Designed as part of H&K's over -
all corporate rebrand and marketing
restructure, its new presence in the
digital domain has been meticulously
retooled to enable its customers, cli-
ents, vendors and communities to
better understand, experience and
navigate the vast array of products and
services offered by H&K.
Noteworthy programming changes on
H&K's new website include improved
search or browsing logic; focusing now
on icon-driven functionality and a "less
is more" approach to site navigation.
To further aid in the browsing expe-
rience, the new site also features the
latest in "responsive" web design tech-
nology, allowing virtually any device
to seamlessly adjust or adapt to H&K's
new site – phone, PC, tablet, etc.
To mark 2018 as a milestone half-cen-
tury of business excellence year for
H&K, the company also launched a
special 50
th
anniversary micro website.
Designed specifically to honor, respect
and cherish H&K's history, legacy and
most importantly, its founders and all
who have contributed to the successes
of H&K through the years, this micro-
site celebrates its 50
th
birthday in style.
Key elements of this special site
include an extensive scrolling timeline
of milestone moments in its corporate
history, a glimpse into key traditions
that have come to define our corporate
persona, a selection of collectible pro-
motions and the latest news relating
to H&K's 50th anniversary celebra-
tion. H&K's birthday microsite can be
reached by clicking its exclusive 50th
anniversary logo anywhere it appears
on the main website, or visiting birth-
day.hkgroup.com.