Friday, March 09, 2012

Work the Crowd So It Works For You

I'm headed to the Tucson Festival of Books this afternoon. Saturday and Sunday, they are expecting a crowd of 80,000 to 100,000 people. It is an active book fair.

I was there last year and I know many authors will attend the event—and nothing will happen. These authors want to sell books but have no idea how to work the crowd or connect with people to have success.

Intermedia Publishing Group will be visible at this event because we have a booth. We've invited all of our authors and some of them are scheduled to be there—and sign their books. Yet how will they handle this signing? Will they sit behind a huge stack of books and stare at people as they walk past? Or will they actively engage people, talk about their books and attempt to sell books?