Why this matters: This is the moment cord cutters have been looking forward to for a long time: A flagship premium TV channel breaking free from the cable companies and offering its service directly to consumers. At $15 per month, HBO Now would be more expensive than a Netflix or Hulu Plus subscription, but could be well worth it if the service includes the channel's roster of movies and television shows.

Same old, same old?

While HBO Now will be a new way to access to HBO, the company itself may also emply some old tricks to get the streaming service out to people. IBT reports HBO Now will allow the company "to sign on a new group of distribution partners, which it sees as no different than when it added satellite TV and, later, telcos such as Verizon and AT&T."

In other words, beyond direct subscriptions to consumers, HBO Now could also be bundled as part of a service package from your ISP.

Ian is an independent writer based in Israel who has never met a tech subject he didn't like. He primarily covers Windows, PC and gaming hardware, video and music streaming services, social networks, and browsers. When he's not covering the news he's working on how-to tips for PC users, or tuning his eGPU setup.