"We spent a lot of time developing materials and choosing the colors," he said. "We work with the technicians at the mills to achieve a certain effect, so we did the same thing with Sephora. The color palette tells a story and that story is based on a spirit. I chose different types of characters, such as an ingénue."

Can't wait until August to pick up the new goodies? Jacobs and Sephora will be teasing the collection on July 19 by offering five products.