An SEC investigation has resulted in 10% being shaved off the Diageo stock price since mid July which provides investors an opportunity of getting in at cheaper prices. The company is dedicated to keeping innovation elevated. It wants innovation to be 20% of the business in 5 years. The company is investing on a large scale in international markets to secure market share. Expect these markets to become more streamlined going forward. The company has proven that it will raise its dividend robustly when revenues and earnings are increasing. I expect a much higher dividend growth rate in 2016.

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