Murdoch, an agent with Keller Williams Realty in Idaho Falls, first got the idea for Smart PJs while attending a training session about QR tags. "What if?" he thought.

The first shipment of Smart PJs came last Christmas and has since sold out. The second one arrived this week. Shipping is being handled by Elevate Fulfillment, which has a warehouse on Lindsay Boulevard.

When you scan the dot pattern on a pair of Smart PJs, it will pull up pictures of animals or bedtime stories. There are 47 dot patterns on each pair.

The idea is so unique that it gets attention from everyone -- ABC's "Good Morning America," Fox News' "Fox and Friends," and now "Today." Murdoch said that when that segment aired Tuesday morning the Smart PJs Web site went wild, as did the phones. "We got calls from all over the country," he said.

Murdoch said he is finally close to breaking even. As hopeful as he is about the future -- he is working with a licensing company in New Jersey that handles a lot of big name clients -- he still has his day job. "It's a work in progress still," he said.