Penguin Random House Library Marketing

STAR WARS READS DAY STRIKES BACK OCTOBER 11, 2014

On October 11, Star Wars fans, authors, and artists will again come together in this multi-publisher initiative that celebrates reading and Star Wars.

Any bookstore, library, or school around the world can hold a Star Wars Reads Day event. Here’s how:

1. SIGN UP: All you need to do to stay informed as a participating location is sign up for the Star Wars Reads Day newsletter, which will put you on the official mailing list, and will keep you in the know of exclusive access to giveaways and marketing, promotional, and activity ideas that will help enhance your event.

2. SET THE DATE: Put the date (Saturday, October 11) on your calendar and start planning and promoting an out-of-the-world event. (Schools and school libraries are encouraged to hold their events on Friday, October 10).

3. DOWNLOAD AN EVENT KIT: An official Star Wars event kit (free of charge), including reproducible activity sheets and trivia, is available here as a printable PDF in color and black and white.

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