About the Positive Cup

The Positive Cup is an ambitious set of commitments that Nespresso launched in 2014. These commitments aim to make every cup of Nespresso a positive cup by 2020. Building on major progress under the Ecolaboration™ vision, The Positive Cup focuses on improving farmer welfare and driving environmental sustainability in coffee sourcing and consumption.

About the Positive Cup

The Positive Cup is an ambitious set of commitments that Nespresso launched in 2014. These commitments aim to make every cup of Nespresso a positive cup by 2020. Building on major progress under the Ecolaboration™ vision, The Positive Cup focuses on improving farmer welfare and driving environmental sustainability in coffee sourcing and consumption.

100% Sustainably sourced coffee

Since 2003, Nespresso’s AAA Sustainable Quality™ Program has grown to have 62,000 coffee farmers under its wings. Today over 85% of Nespresso’s green coffee is sourced through this program, with a goal to reach 100% by 2020.

100% Sustainably managed aluminium

Nespresso’s recycling capacity was over 76.5% in 2014 and the company is committed to expanding its capacity to collect used aluminium capsules to 100% by 2020. Thanks to this recycling initiative Nespresso can give a new life to their capsules.

100% Sustainably managed aluminium

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Nespresso’s recycling capacity was over 76.5% in 2014 and the company is committed to expanding its capacity to collect used aluminium capsules to 100% by 2020. Thanks to this recycling initiative Nespresso can give a new life to their capsules.

100% Carbon insetting

Since 2009, Nespresso has reduced the carbon footprint of each cup by 20%. Nespresso has devoted itself to becoming 100% carbon neutral by 2020. Nespresso aims to achieve this through an extensive agroforestry programme and insetting its residual operational carbon footprint.