If you tell webmasters or web-developers that Google is updating how its algorithm works, you will certainly send chills down their spine. Their reaction is warranted, given even a minor tweak in...

PPC Campaign 101: The Introduction To Pay Per Click Marketing

For a startup marketer thinking about leveraging on Pay Per Click (PPC) marketing. The amount of data and factors to consider to come up with a comprehensive PPC campaign strategy can be...

Five Rookie Mistakes To Avoid When Generating Leads From An Ebook

We have all been told ebooks are one of the best tools for content marketing. Being the good marketer that you are, you put in the hours, slaved to write up an ebook, came up with a beautiful...

What, When, and How Often Should You Post On Social Media? [The Do’s and Don’ts]

At Evolution DMA, we get a lot of clients asking for advice and tips on effective social media strategy with almost the same types of questions. Such as:
“When should I post? How many posts should...

Outsourcing Work To Freelancers From Online Workplaces? Pro Tips On Avoiding Disappointments

For most companies, especially start-up companies working on a tight budget. Hiring full-time employees can be quite expensive. It is becoming a growing trend for many companies to outsource work to...

Google Mobile Search vs. Desktop

In an AdWords blog post dated May 5th, 2015 made by search engine giant Google. The company announced the details of how it is improving its advertising platform and making it better for the future....

Why You Should Not Buy Fake Fans For Your Social Media Profiles

If you are doing all the right things a savvy social media manager ought to be doing, but still the number of fans and followers on your profile remains small. It can be quite discouraging, and you...