Brueggerâ€™s

James Greco, chief executive of Brueggerâ€™s Enterprises Inc., acknowledges that the Burlington, Vt.-based Brueggerâ€™s Bagelsâ€™ concept has had to mend a hole or two in its growth plans over the past 26 years. However, he says, the bakery-cafe chainâ€™s focus on guest service has helped keep the brand rolling forward even during these tough economic times.Known as GUESTâ€”an acronym for â€śGreet,â€ť â€śUrgency,â€ť â€śEye contact,â€ť â€śSmileâ€ť and â€śThank youâ€ťâ€”Brueggerâ€™s evolving guest-service ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!