Souper Bowl of Caring

Super Bowl LIII is Sunday, February 3, 2019. A 30 second Super Bowl ad costs $5 to $5.5 million or $166,666 per second. Multiply that $5 million times the more than 60 commercials that will air, that’s more than $300 million. Meanwhile, one in eight adults and one in six children struggle with hunger in America. Imagine how many struggling families could be helped if just a portion of Super Bowl commercial spending was directed to charities that help people in desperate need.

Thankfully, Souper Bowl of Caring helps make the day more meaningful. On the day of the Super Bowl, and several weeks before it, congregations, youth groups and other charitable groups around the country are encouraged to donate canned soup and other food items and monetary donations to local organizations like Interfaith Assistance Ministry. In 2018, IAM helped 12,754 children and individuals in desperate need. We help more people in poverty, and struggling to make ends more than any other nonprofit in Henderson County.Please bring a can of soup or an extra dollar or two to your house of worship on Saturday or Sunday for the Souper Bowl Collection on February 4th!Find out more about organizing a collection and how to report your collection total so it will be included in the national total for 2019 at: www.souperbowl.org.