Le Monde and Le Figaro announce a joint online ad-sales initiative

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Le Monde and Le Figaro announce a joint online ad-sales initiative

The news about the collaboration by the two national French newspapers follows closely the announcement of Gravity, a shared ad-sales platform by other French publishers.

While Gravity groups together about 15 different actors in the French media, Le Monde and Le Figaro decided not to join the alliance. Yesterday, the two newspapers announced (in French) their own shared online ad-sales solution, called Skyline.

The goals of the two initiatives are similar, as both aim to combat Google’s and Facebook’s online advertising dominance through collaboration. Skyline will include the various sites belonging to the groups Le Figaro and Le Monde – traditionally rivals in the French media scene – offering advertisers a shared ad platform and access to unified ad formats, tariffs and tools. According to Next INpact (in French), the two publishers cover over 80% of French internet users.

Skyline is scheduled to launch in September, around the same time with Gravity.

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