23 thoughts on “50 rebrands of 2009”

I don’t like the Wacom very much, although I would like to see the line-art version. Although, I think the Citroen rebrand is fantastic. Just what it needed; to get rid of those horrible pointed edges!

I think there so successful and bored now they are having bets with each other to see who can successfully pitch the worst logo to a major brand.

Picture them still sitting round the office with a few beers talking about the 2012 olympics logo saying “wow Steve, I can’t believe you sold that thing, I’m going to have to do something really crazy with this Wacom project.

Samm,
I can tell you the logo was released in sync with the companies new motto Open Up. Sense More. if that gives you any clues as to what it is. Or you might just be more confused now…

Interesting comparisons, but there is a danger in just focussing on the logo and judging the success of a re-brand on that alone. It means you ignore other ways in which a consumer interacts or experiences a brand, such as tone, behaviours or physical spaces.

Though a brand logo should act as the distillation of the brand’s core idea, it is just one component that can used to express it. The old saying of, “Don’t judge a book by its cover” for me rings true in this instance.

Omar,
There’s a few heading in that direction, you might also be interested in reading another of my posts comparing 50 Web 2.0 logo designs compared side by side with there traditional counterparts to see the really shiny stuff.

Opera could have just dropped the silly space-wasting shadow. Kraft lost it, the old one is better, just modernise it. Most improved with smaller footprint and more clarity. Ruby Tuesday and Snapple are good example of this.

But Packard Bell went wrong way. Beats me why Xerox went to a ball. However ‘Nickelodean’ is the exception, that orange goop splat is so iconic and speaks to being a fun kids brand.

Hey Andrew,
Really a nice collection. I like the “Avid Technology”, is this any music company? I am just asking because the logo is looking like music buttons (Fast, forword…ect).
Thanks for sharing with us.