Mobile Search: A Case Of Keep Calm And Carry On

Been hearing about how mobile marketing is the future for the last couple of years?

I hope you prepared yourself thoroughly, then, because it’s here. Right now. We’re living it as we speak!

That’s according to Eric Schmidt, Google’s executive chairman. When he talks, everyone and anyone connected with online marketing sits up and listens.

And according to Schmidt, we’d best get the trumpets out. Mobile has “won.”

Won what?

Why, the age-old battle between desktop computer and mobile device, of course!

“The trend has been mobile was winning; it’s now won,” Schmidt recently told Bloomberg. “There are now more tablets and phones being sold than personal computers. People are moving to this new architecture very fast.”

But a new war’s being waged with wearable technology. This battle of wits will see mobile devices standing off against watches that pinpoint your location, specs that predict how many apples you need to buy, and underpants that… well, you get my point.

All of which has made and will make your previous and current search and internet marketing techniques absolutely irrelevant.

Say it ain’t so!

It ain’t so at all, so you can relax.

But the amount of people that were getting ahead of themselves with the above train of thought irritated me no end last week.

But if there is one thing that’s remained consistent in the world of internet marketing then even Schmidt himself picked up on it in his interview – DATA.

Has Eric Schmidt’s backing for mobile changed the way you view your online presence? What would you change about how you’re viewed over mobile? Let me know in the comments below!

Stay the distance

One piece of advice I consistently feel I’m giving out to people is to stay the distance precisely because of sweeping statements like Schmidt’s.

Not that Schmidt has said anything wrong or untoward, of course. But with so many people relying on Google for their traffic they can understandably get a bit apprehensive when they hear the head of the company throwing his weight behind a single medium.

That includes creating content that helps answer visitors’ questions, making sure your site loads quickly on all devices, that the design is responsive and easy to navigate, considers the local angle, and more.

All of those factors (and others) should be built around the data you’ve collected, and complemented by a proper strategy on who you’re marketing to and why.

Marketing your online brand the right way and generating new inbound leads is the reason why outsourcing to a company can often be the right thing to do – and can justify the price tag entirely.

What lessons have you learned from your time optimising and marketing your website? What advice would you give to somebody just starting out? Let me know below!

Planning in advance

If you’ve known about ‘mobile being the future’ for a while and haven’t done anything about it then you’re likely to lose ground to those competitors that have laid the right foundations over time.

But that’s also the beauty of search marketing. While there may be some ground to make up you can do it in an entirely different way to get more exposure and better results.

Maybe your competitors have good content, but your landing pages and offers may be much better. Search marketing is fast becoming the most creative marketing tool on the planet – again, if used in the right way…