It’s been proven that shoppers’ eyes are drawn first to images, so that’s the best place to put important information. But you certainly don’t want to be updating your graphic files every time you want to change the text. By using dynamic overlays to flag important messages — such as “New” or “On sale” or “Offered in multiple colors”— you can increase response, click through, and conversion rates. Read full story….

Twitter Experiments: Getting beyond the “now what?” SYNOPSIS: Twitter has become the latest must-have social media tool that everyone wants to master. We wanted to use our June 10 web clinic to discuss the potential for translating Twitter hype into business results. Why is Twitter important? Can a tweet drive business objectives? What steps should organizations take to get real returns? To answer these questions, we teamed up with Jason Breed, Sr. Director of Business Development at Neighborhood America, and Marc Meyer, CEO of Digital Response Marketing Group, to review research and examples and examine different ways that businesses are – and should be – using Twitter. You can now access the clinic in the format of your choice: Click here for Flash format (slides with audio)

The top three reasons, cited by more than half of shoppers who abandon carts are: “shipping and handling charges higher than expected” (72%), “decided to do more online comparison shopping” (62%), and just “changed my mind” (60%). Consumers also consistently express frustration with poor service. A survey of U.S. online shoppers in April 2009 by Opinion Research Corp. identified top 5 ouch points: not being to able speak to anyone to answer questions (25%) learning that items are back-ordered or out of stock after they are in the cart (11%) receiving an item that doesn’t look anything like it did on the internet (11%) web sites that malfunction as the payment is being processed (9%) not being able to find an item (8%) Source: Opinion Research Corp. Coming up: One step vs. multiple step checkout process. Don’t miss this post – you can subscribe via e-mail and will recieve it […]

As many as 72% shoppers stated that free shipping as very important when buying online. So how do some online stores deal with it? I have just received an email newsletter from chefs.com and what has caught my attention is the free shipping offer, but not just one, but two different types of offers in one newsletter below. Plus on their website in the header it’s clearly displayed as well. What is also worth mentioning is that this offer is time limited! An idea to try out. If you do, please let me know how it works for you. chefs.com newsletter chefs.com website header

This post follows the previous post top “10 retailers by conversion in April 2009“. We are going to talk about 2 retailers who made it to the top 10 for conversion rates, selling the same product (flowers), but with significantly different conversion rates. Proflowers.com with 42.8% conversion and 1800flowers.com with conversion rate only 20.8%. As the conversion rate is really huge, provided the data is accurate, I had a look on both sites and these were my findings about why possibly Proflowers.com is converting better. Obviously, these are only my assumptions based on the data provided, which is conversion rate. Proflowers.com displays on each page in the header banner saying “Need it today?”, which clearly attracts people who need flowers now – today. 1800flowers.com displays a similar banner only on the home page, but not in the header or anywhere else throughout the site. search page – proflowers.com page is […]

Below is a list of top 10 online retailers by conversion. Conversion rate data is based on visitor conversion rates, not session conversion rates. Source: Nielsen Online / Marketing Charts. You have all very likely heard that average conversion rates on the internet are between 1-2%. If that’s the case on your website and by looking at the data below, how do you feel? Isn’t it time to improve this? At proimpact7 we offer a range of services including A/B and multivariate testing and optimization, usability testing, free site inspection service and obviously website redesign service focused on increasing conversion of rates. In the following post you can see the analysis of 2 retailers from the same industry but with a significantly different conversion rate – Proflowers (42.8% conversion rate) vs. 1800flowers.com (20.8% conversion rate).

Triggered e-mail solutions enable you to automatically communicate a relevant and timely message to each of your prospects and customers and is generated based on a meaningful change or event in a customer behavior or profile. The idea behind trigger-based campaigns is this: rather than sending to a group of people all at once, trigger emails send automatically whenever one of your recipients does something – like signing up to get your emails, or having a birthday, tips and tricks emails or reminders from your site. Triggers allow you to reach people the moment they’re most likely to read and respond – on their schedule, not yours. Only a few e-mail service providers provide triggered email solutions which also tie into both analytics and cart systems, including ExactTarget, StrongMail and Bronto. Trigger Email Setting Example To better understand the difference between autoresponders and triggered e-mails let me explain what autoresponders […]

Ever wondered what welcome e-mails are some of the best e-commerce stores sending to their subscribers? Below you can see a selection of great welcome e-mails. What I particularly like about them is that they have included a discount offer or some sort of incentive, which makes you start shopping with them right away, plus those e-mails are nicely designed. As they say, first impressions count. Right at the end you will see another welcome e-mail from LandsEnd.com without any offer. Armani Exchange Welcome E-mail REI Welcome E-mail JCPENNEY Welcome E-mail HP Welcome E-mail DSW Welcome E-mail LandsEnd Welcome E-mail

In the previous post I was talking how hacker safe can increase your conversion rate significantly. Now I am going to explain the difference between SSL and Hacker Safe security seals, as it seems that after talking to our clients, there is not a full understanding about their purpose and what they really do. Let’s start with the SSL certificate first which stands for Secure Socket Layer. The “s” in https and presented by a padlock icon, tells user that the website they are visiting uses encryption technology that prevents hackers from stealing information like credit card details, data or any other personal details while it is in transmission. However, even a website with an up to date certificate from a reputable certificate authority can still be infected with malware, or have other vulnerabilities with their web infrastructure. If you collect payments on your website using PayPal or Googlecheckout, then usually the […]

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