// Royal Caribbean

Royal Caribbean understood that their name was a double-edged sword. On the one hand, the name held tremendous equity. On the other, it implied that the company only served the Caribbean while the company was rapidly trying to expand into global markets. A name change was ruled out and instead the "international" modifier was added along with a colorful and distinct containment device. This device serves to permanently lock the international moniker to the Royal Caribbean name in a simple, foolproof solution that has withstood the test of time.