Google sponsored links

As a business owner or manager, you know how important it is to be pro-active in the marketing and promotion of your company on Google. You have found us because your are interested in using Google sponsored links as a way of attracting more visitors to your companies website. You have taken the first step to success on the internet for your business, now read on...

What are Googgle sponsored links?

Google sponsored links are the fastest way of achieving the high rankings in related search results for your business. They are the small text ads that appear to the right hand side of search results and also right at the very top directly below the search bar. Also known as pay-per-click ads and Google AdWords, Google sponsored links are a great way of reaching potential customers when they are searching for your products and services.

They search, they find your website at the top of the search results page, they click through and your website does the rest.

How do Google sponsored links work?

Put simply, sponsored links work by targeting relevant "keyword" search terms that you would like to be found by. You split the keywords into groups (know as Ad Groups), you then write relevant ads that target specific groups of keywords, and when those search terms are typed in, your ads appear within the results list. Google sponsored links appear at the top of the search results directly below the search bar, and also to the right hand side of the search results. A maximum of ten Google sponsored links can be seen on a search results page at any one time. When the user click the link they then land on your website, or a specified page within it.

How much do Google sponsored links cost?

Google sponsored links can cost as little or as much as you are prepared to pay. With this type of internet advertising, you only pay once the person searching has read a sponsored link ad copy, and then clicked through to your website. This is why it is also known as pay-per-click advertising, or PPC advertising.

You decide what you are prepared to pay for each click and set maximum bids for each keyword. The higher your bids, the higher your rankings in the results.

Each keyword search term you target has a different value or cost per click (CPC) and this varies depending on many factors, which include:

The keyword competition / the number of other advertisers bidding for the same keywords. The higher the competition, usual the higher the CPC's.

Quality score. This is determined by the relevance between the keyword being used, the ad copy and the relevance of the landing page that people are arriving on once they have clicked the link. The lower the QS, the higher you pay per click.

Location and time of day / day of week. You can schedule your ads to appear at certain times of the day and days of the week, and also set geographical targeting. A hotel in Windermere for example wishing to have the number one Google sponsored link, will be paying more per click for their traffic, than a hotel in a small village somewhere where there is very .little competition etc.

With most Google sponsored link advertisers, they set a monthly spending budget, which is then divided by the number of days in that month, and then that determines their daily budgets. Their ads then appear within the search results until that daily budget has been clicked away.

Benefits of Google sponsored links

You choose the search terms you want to be found by, making every click a targeted one, meaning the likelihood of a sales conversions if very high.

You choose where you want your ads to be shown, meaning you can target your local area, nationally, world wide or specified countries.

You choose when you want your Google sponsored link ads to be displayed, great for smaller budgets or for businesses with odd hours etc.

You can choose which page on your website you want the visitor to land on direct from clicking your Google sponsored link, making it better for your visitor and helping guide them to the exact product or service they are looking for.

You can set up conversion tracking to discover which of your keywords are performing the best and leading to a specific goal which is determined at the off set. This could be tracking a sale, or an online enquiry, whatever the nature of your website, it is important to track which keywords are doing the job, and by doing so you then know where to focus your spend in the future.

Easy to understand reporting showing the activity generated by your Google sponsored link advertising campaign. These reports include keywords, clicks, impressions, click through rates, average positions and other date including conversion rates etc.

How long does it take to get a Google sponsored link?

Google sponsored links can be set up within a matter of minutes. Although when we create a new Google sponsored link advertising campaign for a client, it usually takes longer. The time involved depends upon the number of keywords being found and used, the size of the campaign and writing ad copy. But we say to new advertisers, we can have your first advert live at the top of the Google search results within one hour fro your say so.

We hope you have found this information on Google sponsored links useful.

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