Created corporate communications and marketing strategy for Grupa Muszkieterów (The Musketeers) (retail brands „Intermarche” and „Bricomarche”).

Built the Decathlon brand in Poland. With Eric Prinet created strategies and implemented positioning campaigns for Poland’s largest network of specialist sporting goods retailers.

Building challengers of the status quo:

For the British Group Royal & Sun Alliance Insurance Group (founded in 1710, the oldest insurance company in the World) built the brand and devised a communication strategy for Royal PBK, one of Poland’s first life insurance companies.

Promoted Poland in a world exposition „A Century of Poles 1900-1999″ inaugurated by Lech Walesa at the Royal Palace, transferred to Rome for John Paul II, and then presented in centers of culture in Europe, with an associated photographic album.

Populariser of Twitter, jointly responsible for its success in Poland.

Seeks out, examines and recommends latest technologies useful in selection and effective use of information.

Mentor of startups. Invests in the most interesting teams of young artists and projects from the world of new technologies.

Founder and editor-in-chief of “Nowe Media” quarterly, a magazine which examines issues at the confluence of technology and current affairs.

President of the Institute for New Media.

Background:

After studying Journalism and Political Science at the University of Warsaw recommended by KO „Solidarity” for PhD studies in political marketing in France. in the framework of creation of new personnel after 1989. Has continued education in project management, marketing strategy and East-West exchange.