So many people are hearing about the option to have a great success in Internet Marketing, sometimes, there is some roomer or some post about a person that really did realize this home based Internet marketing opportunity and now earn thousands of dollars a day.

But, what is really needed to get there? Is it a matter of personality, high intelligence? What is required to be learned in order to get there?

Another important point is whether the success criteria are similar to success in other domains, or you really need some specific skills to fulfill this home based Internet marketing opportunity.

Well, there are some keys that must be considered before starting this journey:

All in all, there are three types of keys’ groups:

1. Some General Keys that you need to apply. General keys are some basic keys that you need to apply in every domain in which you like to succeed, and not just in Internet marketing.

3. Personal Keys. Since each person on earth is definitely unique then what works for one may not work properly for the other.

In this article we are going to focus on the first group of the General Keys. Additional articles will focus on the others.

As an Internet Marketing beginner, it is very important to know about those general keys because this home based Internet marketing opportunity might run away if you don’t understand what it takes.

So let’s begin to try and map them…

General keys –

No doubt that if you have long experience in mastering few domains in your career then you may be already familiar with the following:

Hard working expectations- many people fall into some illusion that there is some secret way that enables someone to earn money quickly. Thinking wrongly like you just need to learn some magic rules and you are on the track. The truth is that at least in the initial phase you will have to learn a new domain of expertise, which means really hard working just to get into the new domain. That includes managing your time carefully.

Learning curve expectations – each and every domain has its own learning curve. The beautiful thing in Internet Marketing is that if you are trying to compare that with other domains then it can take much less time, and the profits can be significantly much higher Think how many years you need to study in the university, then practicing, and finally you are getting some limited salary. Here you can in one year only build some expertise for unlimited salary (you can start to earn some money in few weeks only and then the sky is the limit).

However, when you learn new domain you must be careful of INFORMATION OVERLOAD!!! So you need to be focused properly, and don’t be overwhelmed. Learn one topic at a time! And after you are sure you understood the topic well, move to the next one. Understanding well this point will increase dramatically your chance to catch this home based Internet marketing opportunity.

Taking action! – You basically need to read hundreds of articles in order to get into new domain. Take a small path, a small subject, learn it deeply, and TAKE ACTION. TAKING ACTION while reading is very important for two reasons: (1) first, this way you UNDERSTAND what you have just read (otherwise, you might just think you understand, but not really) (2) secondly, you REMEMBER what you have just read. It is very easy to read TONS of stuff, but then you’ve noticed that you hardly remembering only part of it. Since we are dealing with home based Internet marketing opportunity then you must have self-discipline for that!

Have you ever think why people don’t take action? Mainly it’s because they don’t feel confidence in what they should do (especially since this is a new thing to be done), and it’s more easy to stay in the comfort zone, and just read, nothing to struggle with.

Trial and Error attitude – it’s not just that you need to work hard and take action, you must develop your attitude to try, fail, analyze your conclusions, change a bit, try again, and so forth. If you don’t have it yet then you have to get used to it in order to implement the home based Internet marketing opportunity, and just bear in mind that a failure is only a chance to learn and correct before the next action.

If you still wondering why this article is Not SPECIFICALLY ON ARTICLE MARKETING ONLY then this is because too many people are failing not because the subject of Article Marketing, but because those general items, which CAN APPEARED IN OTHER DOMAINS AS WELL!!! And most important, many people fall in these points: They are not willing to pay the price of the path (Hard-Working), but are dreaming on the results only. All these are like a prerequisites list to catch the home based Internet marketing opportunity.

Actually, There is more in that list: You need to know how to master the entire Concepts of that Domain, how to operate the Tools correctly, and one more special point: try to find a Supporting Environment of people/info, which will give you the emotional/mental support in order to succeed in this home based Internet marketing opportunity (this can be found via the Internet as well), and probably you can find some more keys, but the above are the critical keys to succeed.

Only after setting the right expectations for those generic keys, it is possible to move on to the two other groups of keys: Internet Marketing Domain specific keys and Personal Keys.

Network marketing is serious business and serious money is made by those individual that treat their network marketing opportunity as a real business! So, with that said, before jumping into the first opportunity that presents itself to you, ask yourself six very important questions:

How much will it cost and how much will I invest? Your initial startup cost can be anywhere from a couple of hundred to a few thousand dollars. Sometimes I think they should cost more because people would put more value on their business. The beauty of network marketing though is that it takes very little capital to start which allows anyone to really make it big if they do the work. Comparatively speaking, the first franchise I opened cost me $140,000 to open the doors. Glad I do not own it anymore My current network marketing opportunity cost me $1,500, one tenth of the franchise. The bottom line is you need some capital to start any business,but the reality is, how can I afford not to invest in yourself via a great network marketing opportunity!

How am I going to get paid? When sizing up the network marketing opportunity you are interested in make sure you understand the compensation plan. You need to understand when and what you get paid for and then work the plan to optimize your income. Your sponsor should be able to answer the big questions about how your network marketing opportunity pays the distributors. Set goals but remember, it will take time to achieve the big numbers and do not even ask what your sponsor makes because it has absolutely nothing to do with what you will make. The big question is, ten years from now what will my check look like? The only way you will not achieve your goals is that you quit your network marketing opportunity.

Is the training just a bunch of Hoo-Rah? Nothing wrong with an exciting group of networkers, but is the training delivering you content. If there are local meetings, then go, You will learn a lot about building your business from other networkers. Can your company give you a step by step process that is easy to understand and duplicate? It is all about the training, your personal development, and most importantly developing you as a leader so you can duplicate the process.

Does the product perform and is it a match for you? When you are excited about your network marketing opportunity and the products, your passion is contagious. BUT, beyond passion, does the product deliver the results? Are the products results based on scientific evidence, or just a bunch of testimonials? Give some thought to how you might market it and listen to what your sponsor and other networkers do.

How long has the company been in business? This is HUGE! The first network marketing opportunity I joined went out of business just as my pay peaked. It took a long time before a sought another network marketing opportunity because of that one huge mistake, I did not check out the company, I just jumped in! My current opportunity has been in business over 20 years. You need a solid company. A stable publicly traded company that must report to shareholders is a great foundation for the hard work you will put into your business. In the same way I interview those I want to sponsor, you should interview your sponsor and the company being represented. You want your company to be around in the future to insure that you receive your residual income while alive and your heirs when you are gone.

Is your sponsor a leader? Will your sponsor work with you until you have developed into a leader? You want the person that introduced you to your business to be someone you both respect as a person and admire as a leader. This person is really your business partner and you will initially spend a lot of time with them learning how to lead and duplicate the process.

In conclusion, if you treat your network marketing opportunity like it is serious business, chose a great leader to emulate, pick a solid company with a fair and profitable compensation plan, and be willing to put in the time and effort to grow. Do not get discouraged. Those not open to your network marketing opportunity will try to shoot you down and steal your dreams. Treat your network marketing opportunity like the serious business it is, have fun, develop a great positive attitude, and the success will come.

When I was with a MLM company, I brought my prospects to my upline. My upline used some PowerPoint slides to present to my prospects. She talked about the company, the products, the compensation plan and the MLM network marketing opportunity with emphasis on the possibility of earning residual income. In another MLM company, my upline taught me to promote the products first and not the opportunity. I was very confused. Who is right?

I later realized that the most effective method is to promote yourself, not your MLM company, products, compensation plan or your opportunity.

Why Don’t Promote Your Products

Some people may like your products and join your MLM network marketing opportunity. However, most people find it very difficult to promote the company products. If your prospects don’t know you and don’t know your products, chances of them buying products from you are very slim. If your prospects know you and trust you, they may buy the products from you if they need the products. So your prospects have to know you first.

Why Don’t Promote Your MLM Network Marketing Opportunity

Many network marketers promote their MLM network marketing business opportunity as a way to earn residual income and achieve financial freedom. There are so many people promoting the same type of business opportunity, why should they join you? If they know you and are interested in business, they may join you. That’s why your upline asks you to approach your warm market first. However, not all the people in your warm market are interested in your business opportunity.

Why Promote Yourself?

When you promote yourself, you are doing self branding. When you provide value to your prospects, you are perceived as an expert. People like to learn from experts. Your prospects will want to learn from you. They are interested in what you offer and are attracted to you. Many of them will join your opportunity when they are ready to join.

How Do You Promote Yourself?

To provide value to your prospects, you need to understand your prospects. Empathize with them. Know what are their problems, fears, concerns and know what they are thinking and talking about. You can then provide them with solutions or your opinions on topics that are of interests to them. When people constantly receive value from you, they will like you and trust you. They will like what you offer.

Providing value to attract people to you is called attraction marketing. When you successfully promote yourself and are able to attract prospects to you, you will be able to get prospects to join your business opportunity. So don’t promote your products or your MLM network marketing opportunity, promote yourself first.