Friday, February 9, 2018

It is right said that the world of fashion as if dominated by Brazilian women. Those with supermodel status and the most expensive paid are names like Adriana Lima, Izabel Goulart, Alessandra Ambrosio, Lais Ribeiro, Isabeli Fontana, and Ana Beatriz Barros.

The most prominent Brazilian model is, of course, Gisele Bundchen, the record holder as the supermodel with the highest pay for 15 years. While countless Brazilian models are still 'fresh' as Barbara Fialho, Luma Grothe, Lais Oliveira, and Daniela Braga start to achieve a success that cannot be said trivial. And this row of facts leads to one question, why are most supermodels come from Brazil?

Slightly Gisele's success is affecting this trend. Not a few model agencies who consider that white skin, bright hair, and the German look like the birth model of Rio Grande do Sul is a formula of success. So they searched for another Gisele-Gisele in his native land.

Gisele comes from the southern region of Brazil which is home to mixed children of Italian and German. According to Allison Chornak, a modeling agent to The New York Times, the ideal model candidate usually has German, Italian, Russian, or Slavic blood. The blend produces tall girls with bright skin, straight hair, and bright-colored eyes.

The same is also confirmed by Clovis Pessoa, another model agent. "If a top model has the features of a German face and a Russian nose, I will do some scientific research and look for cities once colonized by Germany and Russia in southern Brazil to look for similar faces," he said.

Dilson Stein who discovered Gisele and Alessandra called Rio Grande do Sul a treasure chest to find a talented girl into a model.

In addition, the 'fishing' beautiful girl who is willing to be a model in a country like Brazil and especially Rio Grande do Sul classified as easier than the United States or England. Even in the United States, most models are found in small towns. Potential girls in big cities usually have joined the agency or are not interested in modeling.

"Agents will go to places they consider economically undeveloped," says Ashley Mears, a sociologist who studies modeling industry in an interview with The Atlantic.

However, figures such as Gisele, Barbara, and Isabeli are not representative of Brazil's mostly non-white population. The Brazilians themselves think darker women are sexier.

There are currently starting many black models who successfully achieve success in the international arena. But their numbers certainly still cannot be compared with the faces like Behati Prinsloo and Candice Swanepoel.

"I'm surprised Brazil cannot export that like Naomi Campbell, and it certainly is not due to the lack of a black woman who cantk," said Erika Palomino, fashion consultant in Sao Paulo. "Very embarrassing."