Getting started with Hootsuite Analytics

With real-time results, insights into trends, and team metrics, it’s easier than ever to measure the impact of your Twitter, Facebook, and Instagram presence.

Real-time results

Measure your Instagram, Facebook and Twitter performance with the most up-to-date data.

Trend analysis

Know where to focus to improve your social media performance and grow your brand.

Team metrics

Track team response times on Twitter and Facebook to deliver even better social customer service.

See trends and measure growth easily with Hootsuite Analytics

Get a clear snapshot of your Twitter, Facebook, and Instagram performance with Overview, which lets you monitor campaigns, identify trends, track follower growth, and uncover real-time opportunities to drive results—all with no set up required.

Learn about your audience and how they interact with your content

Knowing what resonates with people is key to building a successful social media strategy. Our customizable analytics dashboard makes it easy to see the data you need, when you need it so you can work more efficiently.

Collaborate on analytics reports and export data

Create and share real-time social metrics reports with your team. Collaborating is simple: team members can add new data to reports, customize them, and track success by department or region. You can also export your reports in CSV, PPTX, XLSX, and PDF formats, making it easier than ever to work with your data.

Track team performance with Hootsuite Analytics

Monitor how quickly your team is responding to customer queries on Twitter and Facebook, and keep your brand in good standing. Filter results by individuals, teams, social accounts, message type, and even custom tags.