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The vision of the Department of Business, Tourism, Culture and Rural
Development (BTCRD) is of a vibrant, diverse and sustainable
economy, with productive, prosperous and culturally-rich communities
and regions, making Newfoundland and Labrador a business and tourism
"destination of choice".

The Department is the lead for the economic, culture, and innovation
agenda of the Provincial Government. We provide insight,
intelligence, innovation, and investment services for businesses and
communities to create a strong, vibrant business community and
regional economies. While BTCRD plays a prominent role in developing
tools and programs to assist businesses and its clients, it is the
investment, effort, partnerships and collaboration, and risk
undertaken by enterprises and their employees that lead to wealth
generation.

BTCRD is also one of the province's largest operators of tourism,
culture and heritage facilities including Arts and Culture Centres,
Provincial Historic Sites, and Visitor Information Centres, many of
which are located in rural areas of the province. They provide
important sources of employment, act as regional tourism anchor
attractions, and are centers for community outreach, engagement and
development. In this province, rural economic development has
significantly been fueled by tourism development and the Department
continues to partner with stakeholders in this sector to create new
business and employment opportunities.