Subtitles and Transcript

Sunni Brown

0:11
So I just want to tell you my story.I spend a lot of timeteaching adults how to use visual languageand doodling in the workplace.And naturally, I encounter a lot of resistance,because it's considered to be anti-intellectualand counter to serious learning.But I have a problem with that belief,because I know that doodling has a profound impacton the way that we can process informationand the way that we can solve problems.

0:37
So I was curious about why there was a disconnectbetween the way our society perceives doodlingand the way that the reality is.So I discovered some very interesting things.For example, there's no such thingas a flattering definition of a doodle.In the 17th century, a doodle was a simpleton or a fool --as in Yankee Doodle.In the 18th century, it became a verb,and it meant to swindle or ridicule or to make fun of someone.In the 19th century, it was a corrupt politician.And today, we have what is perhaps our most offensive definition,at least to me, which is the following:To doodle officially meansto dawdle,to dilly dally, to monkey around,to make meaningless marks,to do something of little value, substance or import,and -- my personal favorite --to do nothing.No wonder people are averse to doodling at work.Doing nothing at work is akin to masturbating at work;it's totally inappropriate.

1:32
(Laughter)

1:34
Additionally, I've heard horror storiesfrom people whose teachers scolded them, of course, for doodling in classrooms.And they have bosses who scold them for doodling in the boardroom.There is a powerful cultural norm against doodlingin settings in which we are supposed to learn something.And unfortunately,the press tends to reinforce this normwhen they're reporting on a doodling scene --of an important person at a confirmation hearing and the like --they typically use words like "discovered"or "caught" or "found out,"as if there's some sort of criminal act being committed.

2:04
And additionally, there is a psychological aversion to doodling --thank you, Freud.In the 1930s, Freud told us allthat you could analyze people's psychesbased on their doodles.This is not accurate, but it did happen to Tony Blairat the Davos Forum in 2005,when his doodles were, of course, "discovered"and he was labeled the following things.Now it turned out to be Bill Gates' doodle.(Laughter)And Bill, if you're here, nobody thinks you're megalomaniacal.But that does contributeto people not wanting to share their doodles.

2:39
And here is the real deal. Here's what I believe.I think that our cultureis so intensely focused on verbal informationthat we're almost blinded to the value of doodling.And I'm not comfortable with that.And so because of that belief that I think needs to be burst,I'm here to send us all hurtling back to the truth.And here's the truth:doodling is an incredibly powerful tool,and it is a tool that we need to remember and to re-learn.

3:03
So here's a new definition for doodling.And I hope there's someone in here from The Oxford English Dictionary,because I want to talk to you later.Here's the real definition:Doodling is really to make spontaneous marks to help yourself think.That is why millions of people doodle.Here's another interesting truth about the doodle:People who doodle when they're exposed to verbal informationretain more of that informationthan their non-doodling counterparts.We think doodling is something you do when you lose focus,but in reality, it is a preemptive measureto stop you from losing focus.Additionally, it has a profound effecton creative problem-solvingand deep information processing.

3:40
There are four ways that learners intake informationso that they can make decisions.They are visual, auditory,reading and writing and kinesthetic.Now in order for us to really chew on informationand do something with it,we have to engage at least two of those modalities,or we have to engage one of those modalitiescoupled with an emotional experience.The incredible contribution of the doodleis that it engages all four learning modalities simultaneouslywith the possibility of an emotional experience.That is a pretty solid contributionfor a behavior equated with doing nothing.

4:15
This is so nerdy,but this made me cry when I discovered this.So they did anthropological researchinto the unfolding of artistic activity in children,and they found that, across space and time,all children exhibit the same evolution in visual logicas they grow.In other words, they have a shared and growingcomplexity in visual languagethat happens in a predictable order.And I think that is incredible.I think that means doodling is native to usand we simply are denying ourselves that instinct.And finally, a lot a people aren't privy to this,but the doodle is a precursorto some of our greatest cultural assets.This is but one:this is Frank Gehry the architect's precursor to the Guggenheim in Abu Dhabi.

4:56
So here is my point:Under no circumstances should doodling be eradicatedfrom a classroom or a boardroomor even the war room.On the contrary,doodling should be leveraged in precisely those situationswhere information density is very highand the need for processing that information is very high.And I will go you one further.Because doodling is so universally accessibleand it is not intimidating as an art form,it can be leveraged as a portalthrough which we move peopleinto higher levels of visual literacy.My friends, the doodle has never beenthe nemesis of intellectual thought.In reality, it is one of its greatest allies.