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The construction criterion arises from the
conceptual approaches that have resulted in the slogan “naturally
diverse”, which highlights the importance of organic products, diversity
and natural richness. Likewise, the idea Cradle to Cradle will also be
present in the exhibition, and the designed spaces will allude to cycles
and continuity as added and essential values, in a modern concept of
sustainability and of the use of natural resources.
The building confers continuity to the exhibition space through a
formal gesture that unifies the whole of the surface available. The
building arises literally from the land, slightly lifted in order to
host the interior spaces of the exhibition. From a formal perspective,
the reference to something as natural as topography and the growth of
plants becomes the argument for a unification based on the idea of
continuity in the outside meeting spaces, and connects them to the
interior of the exhibition, though always visually linked through
permeable closures of natural evocation.
Some of the materials, serving both as support and as coating and
paving, have had different previous uses: wood from fruit boxes, planks
and wood from building works, demolition beams, sleepers. Others come
from remainders of agriculture products such as nut shells or trunks
from burnt forests. This way, the C2C remains unchanged, in terms of
conceptuality and formality.