We are the Creative Class. We are alone in our room with one dream among us. We tell stories about boys and girls who learn to fly and we make those stories come as true as our mind can will them. Our teachers are comic books and cartoons. Every bedroom a bat cave, every den a mutant lair. Our galleries are hung with magnets on the fridge. We stand in your corner and wonder, what if we could play for a living? What if we could use chalk to make the sidewalk more interesting? What if there are others out here watching the tress turn into pocudots. We fill waste baskets with weak ideas. Our cash goes into canvas and acrylic colours, and we wonder, how much boloney can we eat before its bad for us?
Can we bottle the smell of fear and sell it? We paint a mural of the ocean and in the wall we find the shell around the tiny pearl. We share it between us, it warms our hands. Let’s use it to guide us, and twos and threes. Let’s make something there in the dark so we are not afraid of the dark ever again. We are the photo negative and we are what develops. There are forty of us making this work after hours because we figured out a way to do it better. Don’t say that it’s impossible and there’s no budget for glitter. Give us a wheel to reinvent. Let’s make a lighter, cleaner water jug for disaster relief.Let’s turn sustainable design into design that will sustain us all.We are millions of us armed with drop cloths and wood glue and a vision.We will silk screen a banner that will that flies colours you’ve never heard of.Let’s raise high the beams and set the roof on fire.
Let’s send a ripple from here to New Delhi.We can start a rally with a website, a revolution with a jpeg and we are more than the sum of our parts.We get Presidents electedWe are an armyWe are alone in our worldsThere is a story in all of us, and we are going to make itWe are the Creative Class

Los créditos del video

Narration by Kyle Cooper of Prologue Films. Video collaboration between Melcher Media, Prologue and Erik Natzke of Adobe for Adobe MAX 2013 rallies the creative community around the ability to have real, meaningful impact on the world. Featuring the work of almost 100 different artists, designers and photographers, Adobe Creative Class reminds us of a simple thing: Imagination matters. It’s not just decoration, it’s revolution! In JPEGs.