Marketing

Build a strategy that works for you

by Business Value

Connect with your customers like never before

When it comes to building a bulletproof marketing strategy tailored to your audience, there’s only so far that post-call surveys and market research will take you. Think about it: your business already records every call that takes place, but over 80% of each conversation is ignored. This means that you’re missing out on a wealth of valuable data that can help you better understand your agents, customers and business performance.

This is where our industry-leading processing engine, EVS, can help. Using our powerful technology, you can create customer profiles showcasing buyer behavior. You can get an insight into what your customers are buying and why, which channels are most effective for driving sales, and which campaigns have the highest and lowest conversion rates. In turn, you can identify conversion barriers and identify the drivers of customer churn.

As well as better understanding the customer journey, you can also use this information to test marketing messages and learn what your customers are saying about competitors. You can then offer a competitive counter-offer and increase your chances of closing a deal.

By unlocking the content of every conversation, you make your voice data work for you.

Get insights into every campaign

Let’s face it: assessing your campaign’s performance can be time-consuming. With EVS, your calls are processed automatically at a rate of 140,000 minutes per day – at this rate, you can discover your campaign’s strong and weak points in just a few days. As well as taking into account the outcome of each conversation, EVS also collects information about the emotion of the person on the other end and tracks it through the whole exchange. This means you can spot weak points instantly and finetune your script to perfection.