Relativity Enters Partnership With Spotify

Relativity Media today became the first film studio to partner with the digital music service Spotify. Tarsem Singh’s Immortals will be the first Relativity movie to get promoted on Spotify. The epic adventure pic, starring Henry Cavill, Kellan Lutz and Freida Pinto, is set for release in the U.S. on Nov. 11. The long-term agreement with Spotify was negotiated by Relativity’s digital ad agency, Palisades Media Group. Spotify, which has 10 million users, is among the companies offering a social app through Facebook that will integrate entertainment into the social networking site.