Acqua di Parma was established in 1916 in Parma, Italy, a city historically recognized for music, fashion, and the arts. The label’s first fragrance, Colonia, was used by local tailors to lightly scent the fabric of custom suits before delivery to high-society clients. Synonymous with European elegance, Acqua di Parma’s fragrances and classic Art Deco-inspired bottles continue to be handcrafted of the finest materials using traditional techniques.

Acqua di Parma was established in 1916 in Parma, Italy. Its first fragrance, Colonia, was used by local tailors to lightly perfume the fabric of custom suits for wealthy clients. Today, Acqua di Parma’s scents and classic Art Deco-inspired bottles are synonymous with Italian elegance.