Once the leading sports brand in Taiwan, Reebok‘s brand awareness in the country had been squeezed by competitors. With the challenge of announcing Reebok’s re-entry into the Taiwan market, MSLGROUP‘s agency ICL MSL in Taiwan was tasked with strategizing a creative campaign to support the launch of Reebok’s EasyTone sneakers, changing perceptions of Reebok and positioning it as a relevant brand to a new generation of consumers.

The No Pants Day campaign received over 13 million impressions and over 5 million video views on YouTube! Watch our latest video case study on the campaign, direct impact on sales of Reebok shoes, the media attention it received, the ROI for advertisers and much more: