It appears Republican Congresswoman Michele Bachmann has ditched her usual conservative style and is taking a more glamorous approach as the race for the White House tightens.

Usually snapped in practical, tailored suits the 56-year-old addressed a boisterous crowd of Tea Party supporters in Tampa on Sunday, wearing a loose-fitting monochrome dress, black shrug and satin peep-toe heels.

And today she sported a figure-hugging camel coloured shift as she got involved in the day two of the Republican National Convention.

Working the crowds: Bachmann greets Texas delegates on day two of the Republican National Convention

Michele Bachmannn adopted a more casual style of dress as she rallied hundreds of supporters in Tampa

On both occassions she wore minimal make-up – aside from a slick of nude lip colour and black mascara – while brassy highlights complimented her bronzed complexion.

Sociologist Catherine Hakim argues that in the future conservative women are more likely to embrace their 'erotic capital', using their looks sway supporters.

This year Bachmann was ranked number ten on The Hill's 50 Most Beautiful People, a list complied by The Hill – a news source written for and about D.C.'s policy leaders.

On the beauty front Bachmann wore minimal make-up, aside from a slick of nude lip colour and black mascara, while brassy highlights complimented her bronzed complexion

Winning smile: This year Bachmann was ranked number ten on The Hill's 50 Most Beautiful People

The Hill highlights that during her run at the Republican presidential nomination, the representative from Minnesota upped her style game, seeking advice from Fox makeup artist Tamara Robertson.

This weekend Bachmann took to a makeshift stage at The River Church asserting the conservative movement’s presence before the official start of the 2012 Republican Convention.

'This is what the Tea Party is not, we are not an unwanted second-class political party. We are the conscience of the United States Constitution. And we won’t apologize for that,' she told around 500 attendees.

Bachmann also attacked Obama, branding him a Socialist before adding, 'I want you to know how incredibly successful you have been as a movement.'