I have been marketing on Facebook for over 2 years with some crazy amazing results, but I just wanted to ask what your latest tactics on increasing your reach was and let you know what i've found helpful in the last few months.

Ive been getting reach of about 30+/-% OVER the amount of likes I currently have on my page by using some simple tactics that people may already know. I just thought id share to see if anyone else has something to add at the same time.

I currently market viral news sites like the dreaded ViralNova.

A few interesting things I've learned.

First of all, don't do what ViralNova does!

I don't know if anyone has noticed, but they GOT A BUNCH of HUGE FB pages recently including PetDoof, iLoveDogsTV, AnimalNova, I Love Cats And Dogs, and many other pages that i'm forgetting. The total is over 6,000,000 including their own ViralNova page. Since then I noticed some of their posts were going so viral, it was almost crazy!

Many posts had like 50,000 shares and over 100,000 likes... This went on for a few weeks.

It must have been amazing for mr ViralNova owner, until one day I ventured over to some of those pages and noticed something crazy!

Before they were ALL verified with the little "Checkmark" now ALL were UN-VERIFIED and ALL were now NOT posting ViralNova content. In fact it seems that even ViralNova page itself was UN-VERIFIED and its reach has gone down DRAMATICALLY! I'm not sure if anyone has noticed this, but it was quite interesting to watch this happening...

With that little story aside, I have found some really neat techniques after FB's recent update to the algo.

They are trying to cut down on click-baiting, but interestingly this new update has helped some pages! The reason why?

It's interesting, but your reach will go WAY up if the person that visits the article sits on the page for awhile and then shares or likes your FB page. Its a "positive" sign to the FB algorithm, and by playing around with this, the results are pretty crazy!

Ive been testing a few plugins, including the new "Riviton Share & Like Wordpress plugin" and just some general sharing buttons. Its literally amazing how much this can help. By simply asking people to share and then having them share, your page reach will go WAY up by like 30% over if your audience is right... And with the addition of these handy Facebook Sharing Popup plugins, this can be done even more efficiently then ever.

I've tested pages with no buttons or popups and the reach will go down... Because if they don't share, FB looks down on that content like it wasn't good enough to share. VERY interesting I must say!

I don't know if anyone else has feedback on reach-increasing tactics, but if you have any comments on the above information you should leave them below! Im interested to see who else is into this "viral content marketing" niche at this time!

Anyone else have experience or tactics on how to increase and how to really decrease reach?? (What not to do)

Thank you.

P.S. Don't do what VN did for FB pages and put your brand all over them like ViralNova did.. looks like it didn't work out so well.. FB put him on the black list I think!

Note that adblockers might block our captcha, and other functionality on BHW so if you don't see the captcha or see reduced functionality please disable adblockers to ensure full functionality, note we only allow relevant management verified ads on BHW.