Which cheesesteak do you want? I’m reading Contagious: Why Things Catch On by Jonah Berger. The introduction starts with the story of Barclay’s $100 cheesesteak- and how it helped the restaurant launch successfully. People rushed to tell their friends and colleagues...

What are your boundaries? What expectations do you set for your clients? This topic comes up for some of my clients in their interactions with their own clients and for me in my interactions with my clients (or prospects). What is in scope? What is out of...