It’s competition time! To mark the launch of our new hub for all things health, fitness and weight loss related, we’re giving our readers the chance to win the ultimate fitness prize!

Win a pair of APL trainers as well as a year’s supply of Protein World Slender Blend – that’s 12 x 1.2kg jars in your choice of flavour.

Subscribe to our email newsletter and you’ll be automatically entered into the competition.

PROTEIN WORLD MEETSAPL

For those of you who might not be familiar with this luxury sportswear brand, let us take this opportunity to introduce you to Athletic Propulsion Labs; or APL for short.

A unique and premium footwear and apparel brand which incorporates technology and performance into each new piece, while also producing footwear and clothing which looks and feels amazing to wear. APL combines fitness with lifestyle, constantly providing its customers with diverse, seasonal collections and new launches that can be worn from the gym to the office with no need to change.

Founded in 2009 by Adam and Ryan Goldston who, at the time, were both playing basketball and football at the University of Southern California. The company was a result of the twin’s desire to provide revolutionary sportswear that combined both form and function. Since then, APL has taken America, and the rest of the world, by storm.

Today, we have the pleasure of giving you first-hand insight into the world of Adam, Ryan and APL.

Hi Adam, Ryan, thanks so much for taking the time to talk to us today.
Firstly, congratulations on your new fall collection! What was the inspiration behind this season’s designs?

Our company is rooted in performance, it’s the core of everything we do and it is the first thing we take into consideration when creating a collection. However, to us, style does not have to be compromised to achieve superior functionality, which is what we wanted to show with our fall collection.

How long does it take you to design a new collection?

It really depends on if we're creating new silhouettes, or introducing new colours in existing silhouettes. It usually takes about a year of planning, but it can range anywhere from 9-18 months before we introduce the product to the market.

When you started APL eight years ago, did you think it would become what it has today?

We have always believed in our vision and the products we were creating. We have always believed the sky is the limit and we intend to keep reaching for it.

What makes APL clothing and footwear different to other apparel brands?

For every product we create, we let the design, materials, colours, and technology tell the story, not a big emblazoned logo.

As the sportswear market becomes more saturated, how do you keep APL ahead of the competition?

APL is a pioneer in the luxury performance category, our goal is to continue building out that segment so that APL is synonymous with both fashion and performance. We are committed to becoming a company that reshapes what it means to be a fashion brand and what it means to be a performance brand on a global scale.

Do you have a favourite colour, collection or style so far?

Right now, our favourite item is the TechLoom Phantom in Navy/White Melange. But we don’t create any products we would not wear, so it’s hard to have one favourite!

Which styles are most popular for apparel and footwear?

Our best-selling items in terms of footwear are our TechLoom Pro and TechLoom Phantom sneakers. For apparel, we are seeing a great response to our satin bomber.

Do you have any advice for customers on picking the perfect footwear for their goals?

The best way to make a decision is by establishing your goals first. We have shoes that are optimized for running, training, basketball and leisure. It’s important to know what you’re trying to achieve before making a decision.

What does the future hold for APL?

We have always believed that the world was waiting for a company that could authentically unite those two parts of the market and we truly believe that we are the brand that will do it. Our goal is to become the brand that redefines the fashion and performance categories.

OTHER STORIES

COMMIT TO FIT

Mr PMA helps kick-start our Commit To Fit series with a range of simple workouts designed to help get you into shape.

6 REASONS WHY YOU ARE NOT LOSING WEIGHT

When we make the decision to start losing weight and lead a healthier lifestyle, we can often lose motivation when we don’t see the numbers.

ABS ARE MADE INTHE KITCHEN

COMPETITION:WIN THE ULTIMATE FITNESS PRIZE

It’s competition time! To mark the launch of our new hub for all things health, fitness and weight loss related, we’re giving our readers the chance to win the ultimate fitness prize!

Win a pair of APL trainers as well as a year’s supply of Protein World Slender Blend – that’s 12 x 1.2kg jars in your choice of flavour.

Subscribe to our email newsletter and you’ll be automatically entered into the competition.

PROTEIN WORLD MEETS APL

For those of you who might not be familiar with this luxury sportswear brand, let us take this opportunity to introduce you to Athletic Propulsion Labs; or APL for short.

A unique and premium footwear and apparel brand which incorporates technology and performance into each new piece, while also producing footwear and clothing which looks and feels amazing to wear. APL combines fitness with lifestyle, constantly providing its customers with diverse, seasonal collections and new launches that can be worn from the gym to the office with no need to change.

Founded in 2009 by Adam and Ryan Goldston who, at the time, were both playing basketball and football at the University of Southern California. The company was a result of the twin’s desire to provide revolutionary sportswear that combined both form and function. Since then, APL has taken America, and the rest of the world, by storm.

Today, we have the pleasure of giving you first-hand insight into the world of Adam, Ryan and APL.

.

Hi Adam, Ryan, thanks so much for taking the time to talk to us today.
Firstly, congratulations on your new fall collection! What was the inspiration behind this season’s designs?

Our company is rooted in performance, it’s the core of everything we do and it is the first thing we take into consideration when creating a collection. However, to us, style does not have to be compromised to achieve superior functionality, which is what we wanted to show with our fall collection.

How long does it take you to design a new collection?

It really depends on if we're creating new silhouettes, or introducing new colours in existing silhouettes. It usually takes about a year of planning, but it can range anywhere from 9-18 months before we introduce the product to the market.

When you started APL eight years ago, did you think it would become what it has today?

We have always believed in our vision and the products we were creating. We have always believed the sky is the limit and we intend to keep reaching for it.

What makes APL clothing and footwear different to other apparel brands?

For every product we create, we let the design, materials, colours, and technology tell the story, not a big emblazoned logo.

As the sportswear market becomes more saturated, how do you keep APL ahead of the competition?

APL is a pioneer in the luxury performance category, our goal is to continue building out that segment so that APL is synonymous with both fashion and performance. We are committed to becoming a company that reshapes what it means to be a fashion brand and what it means to be a performance brand on a global scale.

Do you have a favourite colour, collection or style so far?

Right now, our favourite item is the TechLoom Phantom in Navy/White Melange. But we don’t create any products we would not wear, so it’s hard to have one favourite!

Which styles are most popular for apparel and footwear?

Our best-selling items in terms of footwear are our TechLoom Pro and TechLoom Phantom sneakers. For apparel, we are seeing a great response to our satin bomber.

Do you have any advice for customers on picking the perfect footwear for their goals?

The best way to make a decision is by establishing your goals first. We have shoes that are optimized for running, training, basketball and leisure. It’s important to know what you’re trying to achieve before making a decision.

What does the future hold for APL?

We have always believed that the world was waiting for a company that could authentically unite those two parts of the market and we truly believe that we are the brand that will do it. Our goal is to become the brand that redefines the fashion and performance categories.

- OTHER STORIES -

COMMIT TO FIT

Mr PMA helps kick-start our Commit To Fit series with a range of simple workouts designed to help get you into shape.

6 REASONS WHY YOU ARE NOT LOSING WEIGHT

When we make the decision to start losing weight and lead a healthier lifestyle, we can often lose motivation when we don’t see the numbers.