Create & Manage Audiences

Create new audiences and manage existing ones right in Management Center. In this article, you’ll learn how to create new audiences, edit and delete existing ones, and helpful tips for managing your audiences. You can also find information on how to troubleshoot errors you might be seeing. If you’ve already created an audience and want to create a campaign to target this audience, read this article.

Create a new audience

Once you select a name for your campaign, you will then need to create your audience to start targeting customers. Using your existing CRM data, you can create audiences to accurately target and re-engage your customers with dynamic paid display ads across web, mobile browsers, and apps.

Two simple steps for creating your audience:

Provide a name for your audience segment. Make sure you name it around the characteristics of that audience segment so you can easily identify it later on.Note: Already created an audience that you want to use? Select the “Use a saved audience” option under the main navigation bar and choose your preferred audience segment from the list provided

Following a successful on-boarding and automatic hashing of your audience, you’ll receive an instant match rate indicating how much of your audience was found inside Criteo’s powerful Shopper Graph, which consists of more than 74% of the world’s online shoppers.

Tip: when you upload a new audience, Criteo will calculate the match rate. Your match rate is the number of emails in the file that we can match with a user profile in our network. Finding these users in our network allows us to accurately target them with relevant ads based on their browsing behavior.

Want to submit a different file? Simply delete the previously used and upload a new one. The previous information uploaded will no longer be stored by Criteo.

Tip: when you upload a new audience, Criteo will calculate the match rate. Your match rate is the number of emails in the file that we can match with a user profile in our network. Finding these users in our network allows us to accurately target them with relevant ads based on their browsing behavior.

Manage your existing audiences

You can update your existing audiences by clicking on the pencil icon under “Actions”. Here, you can update the name of this audience, and evaluate match rates, number of valid lines, and matched emails. When you replace a file, you can compare the previous file to your new one. Check for change in match rate, as this will impact the performance of your associated audience campaigns. If the match rate is higher, then you will be able to reach more of your audience. Once you upload the new audience file that you want to use, make sure you click on "update audience" and see this message:

You can also delete an audience that you don’t want to use anymore by clicking on the trash icon under “Actions”. Before you delete an audience, make sure it’s not in use. If it is, you can replace this audience with a new audience.

Note on PrivacyCriteo does not store any directly identifying information and uses state of the art data hashing algorithms to ensure that no directly identifying information is stored in plain form, such as name, surname, or email address. Independently of how we receive emails, the hashing process is automatically completed within our application. Criteo only stores SHA256 hash, or MD5 hash of emails.