A product with open source platform. Many new software programs can be written to use this from laptops,mobile phones and tablets. There is a big market available and soon we can expect lower priced similar items from other sources.To beat them price it competitively.

I think it is this model...
They licensed an RTOS with wifi and run it on the nodes. They wrote a squirrel VM which runs on top of the RTOS. The nodes link back to their sever, no direct access to the nodes.
You go to their website to control the nodes. At their website you can upload code which gets compiled into byte code and downloaded into the nodes. You also have a UI for controlling the nodes.

That's not my understanding. THEY wrote the virtual machine and embedded OS using Squirrel.
I think users will have a browser-based interface to control and link nodes.
But by all means check out the Electric Imp website.