...
editorial
text and display
This catalog is a result of a
search of a personal taste for
typefaces with serifs.
In here you can find beautiful
serif typefaces, and the main
correspondent information.
Because ‘‘God is on Details’’.

what is a serif ?
In typography, serifs are the small features and extensions that
occur at the end of the stems of letters.

why serif ?
Serif fonts are often recognized as easier to read than
sans serif fonts, the term for the kind of font that does
not have serifs. Therefore, serif fonts are considered
somewhat better than sans serif fonts for body text.

To understand
APERTURE
The aperture is the partially enclosed,
somewhat rounded negative space in
some characters such as ‘n’, ‘C’, ‘S’,
the lower part of ‘e’, or the upper part
of a double-storey ‘a’.
ARM
Horizontal stroke on some characters
that does not connect to a stroke or
stem at one or both ends.
ASCENDER
The upward vertical stem on some
lowercase letters, such as ‘h’ and
‘b’, that extends above the x-height
is the ascender.
AXIS
The real or imaginary straight line
on which the letter rotates and the
degree to which it deviates from
strictly vertical.
BASELINE
The imaginary line upon which the
letters in a font appear to rest.

CAP HEIGHT
The height from the baseline to the top
of the uppercase letters (not including
diacritics).
COUNTER
The enclosed or partially enclosed
circular or curved negative space
(white space) ofsome letters such
as ‘d’, ‘o’, and ‘s’.
CROSSBAR
The horizontal stroke across the
middle of ‘A’ and ‘H’ ‘e’.
DESCENDER
Part in a lowercase letter that extends
below the baseline, found for example
in ‘g’, ‘j’, ‘p’, ‘q’, ‘y’, etc.
Some types of the descenders have specific names.
EAR
Typically found on the lower case ‘g’,
an ear is a decorative flourish usually
on the upper right side of the bowl.

BEAK
Sharp spur, found on the ‘f’, and also
often on ‘a’, ‘c’, ‘j’, ‘r’, and ‘y’.

EYE
The eye refers to the enclosed space
in a lowercase such the letter ‘e’, much
like a counter.

BOWL
The curved part of the character
that encloses the circular or curved
parts (counter) of some letters such
as ‘d’, ‘b’, ‘o’, ‘D’, and ‘B’.

FINIAL
Part of a letter known as a finial is
usually a somewhat tapered curved
end on letters such as the bottom of
‘C’ or ‘e’ or the top of a ‘a’.

BRACKET
The bracket is a curved or wedge-like
connection between the stem and serif
of some fonts. Not all types of serifs are
bracketed serifs.

LIGATURE
Two or more letters tied into a single
character to perfectly design their
spatial interaction. Make beautiful visual
asthetics to text.

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typefaces - editorial - text and display

LINK / NECK
The stroke that connects the bowl and
the loop of a lowercase roman ‘g’.
LIGATURE
Two or more letters tied into a single
character to perfectly design their
spatial interaction.

you should tear the perforation on the side of this
page to find the map of

typeface
anatomy

LOOP
In a double-storey ‘g’, the loop is the
enclosed or partially enclosed counter
below the baseline that is connected to
the bowl by a link. The enclosed or
partially enclosed extenders on cursive
‘p’, ‘b’, ‘l’, and similiar letters are also
called loops.
OVERSHOOT
Degree to which a letter dips below
baseline, or exceeds the cap height.
SERIF
Little extra stroke found at the end of
main vertical and horizontal strokes
of some letterforms.
SPINE
Central curved stroke of the letter ‘S’.
SPUR
Small bit at the end of certain curved
portions of a letterform such as the
end(s) of a C or S or the middle of G.
Similar to but generally smaller than
a serif or beak.
TAIL
The descending, often decorative
stroke on the letter ‘Q’, or the
descending, often curved diagonal
stroke on ‘K’ or ‘R’.
TEARDROP TERMINAL
Stroke ending letter that tapers into
a teardrop shape.
TERMINAL
The end (straight or curved) of any
stroke that doesn’t include a serif.
VERTEX
Section of the bottom of a letter where
two straight strokes or sterns join and
create an angle ‘V’ and ‘W’.
X HEIGHT
The height of the lowercase letters,
disregarding ascender or descender,
typically exemplified by the letter x.
The relationship of the x-height to the
body defines the perceived type size.
A typeface with a large x-height looks
much bigger than a typeface with a
small x-height at the same size.

types of serif
Serif fonts are a type of typeface characterized by
small details in the form or tiny lines or hooks at
the tops and bottoms of certain letters. These details are called serifs. The four types of serif fonts
are old style, transitional, slab serif and modern.

OLD STYLE
This type of serif fonts are the oldest
type of serif font. Old style serif fonts are
characterized by only moderate transitions
between the thinner and thicker parts of
the stroke with diagonal stress, meaning that the thinnest parts of strokes on
a diagonal. Old style fonts work well for
body text. Examples of old style fonts are
Garamond, Palatino, Goudy Old Style and
Minion.

MODERN
Modern serif fonts are characterized by
a high contrast between the thinnest
and thickest parts of strokes and have
very thin serifs, often hairline thin. The
modern serif font style is not connected
to how recent the font was developed.
The modern style first appeared in the late
1700s. Of the different serif fonts, it is the
most decorative and the least suitable for
body text.Some are Bodoni and Didot.

TRANSITIONAL
Serif fonts in the transitional style fall between the old style and the modern style.
Transitional serif fonts are characterized
by a horizontal stress, unlike the old style
which features a diagonal stress, and have
a moderately higher contrast between the
thinner and thicker parts of strokes than
old style fonts. Transitional fonts are quite
common and include Times New Roman
and Baskerville. They are considered to be
a neutral font and work well for body text
for books and magazines.

SLAB SERIF
Slab serif fonts are almost like the serif
form of the sans serif, in that that strokes
are generally of equal weight or have little
variation, and the serifs are thick and
often angular. Slab serifs tend to be good
for body text. Some slab serif fonts are
monospace, such as Courier. All the letters and spaces in a monospace font are
the same, making them excellent for coding or in any situation in which uniformity
is desired. Examples of the slab serif style
are Rockwell, Courier and Clarendon.

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typefaces - editorial - text and display

*
‘‘Typefaces with serifs are used for body text
because sans serif causes fatigue. Serifs are used
to guide the horizontal “flow” of the eyes.’’
Alex Poole, an interaction designer

‘‘Serifs are used to increase spacing between letters and words to aid legibilitys.’’
Rubinstein, R. in Digital Typography

‘‘Increase contrast and irregularity between different letters to improve identification.’’
Reynolds, L. in Journal of Documentation

used for books
You can however use Bembo for any
type of project in which you need a

classical stylish look
An english monotype classic
An extensive family of display
And text designs

renaissance splendour

venetian
origins

Is noted for its ability to provide a text that is extremely
consistent in color and texture, helping it to remain one
of the most popular book types since its release
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