Soft Power

According to Walter Laqueur, "The expression 'soft power' was coined
by John Nye, a professor from Harvard, ten years ago.
'Soft power' means influencing political developments by
means other than 'hard power' – i.e., through debates on
cultural values, dialogues on ideology, the
attempt to influence through good example and the
appeal to commonly accepted human values." Soft power means
using diplomacy, dissemination of information,
analysis, propaganda and cultural programming to
achieve political ends.

from Laqueur, W., "A 'Grand Strategy' for the War on Terrorism," (04-Jun-04) at URL http://www.worldsecuritynetwork.com.