Eye products. “Eye shadows in cream or liquid bases often include anti-aging benefits through an emulsified formulation that a powder base does not allow for,” says Morris. Eyeliner pencils with retinol target lines and wrinkles in the eye area, and technologies in concealers don’t just cover, but actually minimize puffiness, fine lines and dark circles. According to Hana Zalzel, president and founder of Cargo Cosmetics, “Botanical ingredients can be used to help reduce puffiness and dark circles by draining excess fluids and stimulating collagen synthesis to improve skin tone and firmness. Peptides and flavanoids work to reinforce the thin, fragile, transparent under-eye skin and help eliminate darkly pigmented by-products and oxidized blood cells, the root causes of darkness under the eyes.”

Concealers are another eye product that are offering skin care benefits. “Concealers have the ability to provide multiple benefits. Not only is this feasible, but it is also a necessity. They are an ideal mechanism for transferring anti-aging, “depuffing” agents and dark circle-reducing ingredients.

Complexion. “Primers and illuminators serve even more than two purposes,” explains Morris. “Lately, foundation primer can include hyaluronic acid and peptide complexes infused with natural botanicals. Some also create a velvety, mattifying and anti-acne treatment via the infusion of oligopeptide-10, a specific acne-fighting, collagen-enhancing amino acid.”