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"The athletes walking out onto our sporting arenas wearing alcohol brands are seen as gods and goddesses by young children. They are role models and that’s a problem because children want to imitate and emulate them."

Cheryl Bart AOExtreme sportswoman, mountaineer and company director

"We have no greater responsibility than the raising of our children and giving them the right values and the right habits with regard to their health."

John Inverarity AMTest Cricketer and former Chairman of Selectors (2011-2014)

"The game I love is awash with alcohol sponsorship. Help me change that.”

Steve EllaNRL, Test and State of Origin player (1977-1989)

"Sporting codes should support athletes to be the best they can. Being bombarded with alcohol advertising and being sponsored by alcohol companies, doesn't fit with what athletes are striving to achieve."

Clover Maitland OAMAustralian Olympic hockey player (1996, 2000)

"As a parent, you know it’s not what you say, but what you do that kids pick up. Kids model the behaviour of their sporting heroes, so it’s important they aren’t exposed to alcohol advertising in sport."

John Alexander OAM, MPPolitician and former professional tennis player

"Sporting codes need to look past the money. At the end of the day kids will look up to their players. These players need to give kids a worthy image they can aspire to."

Mitch EdwardsMLB player, Philadelphia Phillies

"Kids should be able to watch sport and identify with just sport, not harmful advertising that impacts their health."

Mick MalthouseAFL Premiership-winning coach and player

"It’s time to tell the AFL and all major sporting codes that it’s not right to tell our children to associate their favourite sport with alcohol. It‘s simply not okay."

Rod ButterssSt Kilda (AFL) Club President (2000-2007)

"The association between sport and alcohol isn't a valid one. You can't perform well in sport, under the influence."

Dr Ric Charlesworth AOAustralian coach, hockey player and former politician

"The unhealthy and false association between alcohol consumption needs to end. It reduces our elite athletes to ‘booze ambassadors’ and that’s dangerous for our kids.”

Prof Rob Moodie AMMelbourne Storm Chairman (2006-2010)

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The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.

The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.