Unless you are the bride, it is generally considered poor form to wear white to a wedding. It appears, however, that no one told Sam Branson this as he turned up to his own nuptials in a white tuxedo.

Sam, the son of Virgin boss Sir Richard, was marrying the elaborately-named Isabella Anstruther-Gough-Calthorpe at Ulusaba, the Bransons’ game reserve in South Africa in a ceremony covered in “Hello!” magazine. In the planning Branson Jr seems to have forgotten another issue with white suits: that they tend only to look good if you are the writer Tom Wolfe, on a Riviera holiday, or a character in “Miami Vice”.

Not only this, but staying clean in white is no easy feat at a wedding, as they often involve drunk mates, red wine in hand, wanting to convey their congratulations with a hug.

Then, of course, you have to dance in front of everyone, and in the white suit, you’re only going to attract negative comparisons to John Travolta in “Saturday Night Fever”.

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