If you’re using InMail, focus on commonalities and try to sell a meeting or call, not your service or product. Don’t bombard LinkedIn members, ease into it and let them get to know you and your personal brand first.

InMail is an extremely effective tool for communicating and forming new connections. InMail messages have an 85% better open rate over regular email. InMail should be highly personalized and not viewed as a broadcast messaging tool. Overselling your brand and offer turns people off with this tool. Keep content personal, showcase your personality and find commonalities to discuss. Don’t overwhelm your connections with InMail, be thoughtful about both the message and the recipient.