Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. profile alone won’t get you much. As with most things in life, you’ll get out of social networks what you put into them. Interact (e.g., ask and answer questions). Recommend. Repeat. Plaxo). Create valuable backlinks for SEO.

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. And the facelift came with an early holiday present for marketers – brand pages! Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. So what’s beneath the wrapping paper? Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo.

The SIGMA task force who explored email best practices also spent some time on creative email design and the need-to-know information surrounding effective campaign creative. Email creative design is subjective; however, there are certain rules that if followed will more than likely improve the overall success of your campaign. Here are 10 rules to follow when designing email creative

I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Will Content Strategy Save Marketing?

Social media is an extremely valuable tool for promoting your great marketing content. But with so many social media platforms providing their own individual content sharing and follow buttons, it's often difficult to differentiate between which social media button to use for what purpose. Be confused no more! We've put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons/links for the top 4 social networks as well as how to implement them on your website, blog, and other content. Follow Buttons vs. Share Buttons. Tweet This' Link.
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Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers. More so, they don’t understand what their customers want from them. What are they interested in – sports, music, TV?
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by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. But if you think about it, every trend that dominated the tech headlines this year – social media, the proliferation of apps, the surging market for mobile devices – owes a debt to the cloud. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Consider the stats. They want a single view of the buyer.
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We hope you’ll read this and share this. It’s a unique occasion when we get to step back from the day-to-day of supporting our members’ decisions and reflect on where we believe the world of sales is headed. In 2011, the SEC had thousands of interactions with sales executives around the globe, dozens of conferences, we also examined hundreds of thousands data points, and we ended the year with a series of intimate roundtable discussions with leading CSOs. Given this, we’d like to share the fundamental shifts we expect to play out in increasingly significant ways in 2012. So what did we miss?
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