INSTANT MBA: Create A User-Friendly Product For A Viral Effect

"We actually have a ton of competitors. We track about 70 direct
competitors and about 400 indirect competitors. But we are much
bigger than all of them because it turns out there is a network
effect to our business."

Goldberg runs SurveyMonkey, the dominant online survey
company, which allows users to create, publish and send
surveys to a network, then receive feedback and analytics based
on the results.

And every time a survey is sent out, a network of people taking
the survey become familiar with the company.

Goldberg said by trying to make his site as easy to use as
possible, he gained more users and expanded marketing.

"So it's very hard for anyone to come in now and try to
build a product in our space because they can do what we do but
they can't get the viral effects of that traffic so we get almost
40 million completed responses a month right now."

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