He added: ‘Nicole was always going to be on that judging panel and Cheryl was just being used as a cog in the wheel to cause hype and publicise the show.’

The magazine reported that Mr Haddad doesn’t recall Cheryl’s name being mentioned during talks about the role.

After managing the star for over a decade, Haddad was apparently given the axe by Nicole shortly before her U.S. X Factor contract was signed, the magazine reported.

But in his opinion he said that Cheryl’s accent wouldn’t have been the issue and was rather an excuse for publicity.

Regarding being allegedly fired by Nicole, he said: ‘If you serve as someone’s manager and develop their career for over a decade and that person didn’t pay you after landing the biggest TV show of their career, what does that tell you?’

An X Factor spokesperson dismissed the ex-managers claims of a publicity stunt as 'complete and utter rubbish'.

Meanwhile, Simon Cowell has revealed that he will broadcast the footage of Cheryl Cole during her short stint on the US X Factor.

Her appearances at the two audition venues she attended are said to be shown when the series is aired in September.

Cowell told Sky News: ‘We will show it. I mean it’s reality TV. There’s no point lying about it. It is what it is.’

He added: ‘It wasn’t really such a big deal as everybody thought. We have a lot of other shows. Something happened so we said, ‘Do you want to return to the UK show? ‘ and she said no.

‘The we offered her the show back and I don’t think she wanted to come back… Truth is you’ve got to move on. It’s about the contestants. They’ve got no interest in us bickering.’

Flowing: Scherzinger donned a pretty maxi-dress during a break from auditions earlier today