Search Engine Marketing

Have a new product or service that you want to promote but don't have time to wait for search engines to start ranking it? Pay Per Click (PPC) is a quick and cost-effective way to gain exposure in search engines. It is also a powerful delivery method to bring highly targeted messages to searchers.

Papercut is a certified Google Partner and has Bing Ads Accredited Professionals on staff. We earn these distinctions by consistently following platform best practices, managing a high volume of campaigns, and delivering growth for our clients.

Our distinct approach to search engine marketing includes:

Identifying conversion needs early in the planning process

Setting up and optimizing Adwords accounts

Understanding user personas and what they expect to find when they click an ad

Integrating search engine ads with design and development to ensure that landing pages are functional, visually appealing, and mobile friendly.

Transparency with management fees and how much money is being spent with Google and Bing