The Google Penguin Update

Over Optimization, Bad Link Profiles and Anchor Text

The Google Penguin Update is a code name for one of the companies recent updates to its algorithm, launched first on April 24th, 2012. the purpose of the update was to decrease rankings of sites that were deemed to be using black-hat SEO strategies. Specifically, Penguin is an algorithm update (change) targeting over-optimization, un-diversified anchor text and web-spam and is intended to promote high-quality.

The Penguin Update will only reach 3% of search queries. However, that 3% contain more highly spammed keyword queries. As a result of this update, Google users have already seen dramatic differences in the results when high-volume keywords are searched.

Let PenguinWatch help you learn the facts and keep you posted on all the latest news regarding the update so you can take precautionary action in the future. Here, you can also use our tool to assess the damage Penguin has had on your site's rankings and read through tips on how to recover.