Rupert Murdoch's News Corporation, which owns FOX, among other many other global media interests, is not doing an NBC and pulling out of iTunes, Reuters reports.

Peter Chernin, News Corp's president and COO has confirmed that the company's TV shows will stay with iTunes, even though the two firms don't always see eye-to-eye on pricing.

"Right now we have a perfectly good relationship with Apple," Chernin is quoted as saying to Reuters. "But let me say this, we're the ones who should determine what the fair price for our product is, not Apple."

Prison Break and 24 are amongst the News Corp shows on the iTS, while NBC, which accounts for 40% of all TV show downloads, split with Apple recently, citing pricing policy differences. NBC has a deal with Amazon Unbox.