Campaign also includes a Facebook Live event, (23) social media posts, (6) content-rich emails, (4) GIFs, and (3) digital banners

Objective: Make Buffalo Wild Wings a place to watch sports with family and pass along traditions.

Objective: Show how difficult it is to chose between two Hyundais with so many luxury features.

Objective: Make Reliant Energy the first choice in energy provider and feature additional benefits of being a customer.

WORLD CUP #BecauseFútbol

WORLD CUP #BecauseFútbol

During the 2014 FIFA World Cup, while most brands were celebrating players and teams, it made sense for Hyundai to celebrate fan passion. We created a TUMBLR site, original television and POS to highlight the rollercoaster ride of fandom. Along with artists and influencers from around the world, we created 160 original pieces featured on TUMBLR and Twitter that was supported by a NY Time Square activation. The push generated more than 17 million impressions, caused Hyundai's Twitter followers to spike 40% and claimed 35.9% of the branded chatter during June 1 - July 7.

#BecauseFútbol Overview

This is what it feels like to watch the World Cup from the office.

#BecauseFútbol Interactive

Hyundai "Because Fútbol"

Sing along

English

English

Here are some spots that were created to reach the general market audience.

Hyundai "Súper Cool"

Hyundai "Patricia"

Hyundai "Anywhere You Want"

Hyundai "Weekend Getaway"

Spanish

Spanish

A collection of Spanish-only spots. Some are original Spanish concepts, while others were English spots that were transcreated for the U.S. Hispanic market.

Hyundai "BLEEP"

Hyundai "Rocket Launch"

Hyundai "The Boss"

Hyundai "Because Fútbol"

Reliant NRG

Reliant NRG

Television campaigns for Reliant NRG. The goal is to feature Reliant Energy as more than just a utility company. To do this, we highlighted some of the added benefits that come with being a customer.

Reliant Energy "Moving" ft. JJ Watt

Reliant Energy "Carlos y Carla"

Reliant Energy "All Sorts"

Reliant Energy "Los Garcia"

English and Spanish

English and Spanish

A collection of work created in English and Spanish. These campaigns were not created in English and translated to Spanish. From the very beginning, they were intended for BOTH languages. On the left, spots for the general market and on the right, the same spot for the Hispanic market.