OPTIMISM has developed different sets of strategies and methodologies for optimising passenger transport systems based on co-modality ICT solutions. Towards this goal, OPTIMISM has considered passenger needs and the carbon-neutral objective. OPTIMISM‘s main scope was to provide a scientifically documented insight of the transport system and people‘s travel choices via the study of social behaviour, mobility patterns and relative business models. This insight will also enable defining future changes in the passenger’s travel system that would lead to more sustainable method/mode(s) of travelling, as people can travel in a more efficient, safer and cleaner manner, without compromising mobility.

OPTIMISM has based its operating principles on three main blocks of activities:

Identifying the gaps and harmonisation of data in travel behaviour. This will lead to a unified set of data that will serve as reference material for future exploitation of existing studies and baseline information (or data)

Defining demand and supply factors that shape the transportation system and mobility patterns. This will aim to give an outlook on future developments by modelling and scenario simulation, and

Defining the potential decarbonisation of the passenger transport system and ensuring the sustainability of the system. The decarbonisation potential and co-benefits of best practices/solutions are based upon an analysis of ICT and co-modality options with an impact assessment of the research results.