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Content Marketing Toolkit: Tips & Templates for Financial Advisors

9 minute read

A few weeks ago, our team at Twenty Over Ten launched a new type of content offering solution on the market that was developed specifically for financial advisors to assist them in creating blog posts called Content Assist.

We have been blown away by the positive response and reviews we’ve received since launching and we know that content marketing is becoming one of the most important digital marketing tools for advisors today.

So why is content marketing so important? Unlike other marketing strategies, content has legs – it can be repurposed to take different forms to nurture leads and convert them into clients. Additionally, good content can result in traffic to your website and increased SEO authority over time.

We want to make the process of creating quality content easier for everyone so today we’re sharing some additional content marketing tips and free templates you can use to amplify your content strategy ten fold. Enjoy!

Content Marketing Toolkit

Use our toolkit by clicking the links below to help you achieve these five essential content marketing goals:

How to Create Engaging & Shareable Content

Creating top trending content for your advisor blog: According to Social Media Today, blogs are rated as the fifth most trusted source of accurate online information. You might think creating blog content that your clients and prospects actually want to read is a difficult task, but we’ve taken the guesswork out of blogging for you. In this post we uncover some of the top trending financial planning and investment topics with Google Trends that your prospects are actively searching for.

VIDEO: 6 steps to writing great website content: We understand that for most advisors (or most people in general really!) the hardest part of creating or re-designing a new website is writing the content. Here’s our our tried-and-true approach for developing the best website content.

How header tags can affect your SEO: Heading tags are a leading factor in SEO ranking and are predicted to be long-living influential factors to ranking in search engines. Yet most businesses are using them incorrectly or not at all. Here’s everything you need to know about how to use header tags to improve your local search engine ranking.

Converting Leads to Customers With Content

4 terrifying pop-up form mistakes that scare prospects away: There is a right way to treat pop-up forms on your site that are not only user friendly but also search engine friendly. In this special Halloween edition we share four effective pop-up form tips to help you treat your customers this Halloween and not trick them.

10 questions about your marketing Google Analytics can answer: Google Analytics provides website owners with over 10,000 metrics to help analyze how your website and digital marketing is performing. However for most financial advisors, there are 10 basic questions you’ll have that you can look to Google Analytics to answer.