The Essence of Heritage

Throughout the generations, Phu Le has been blessed with harmonious beauty, a tranquil flow of life based on traditional crafts such as rice-planting, weaving, distilled spirits, and cow-farming, and also the lively cadences of sắc bùa melodies sung on festive occasions.

The Essence of Heritage

The golden, ripe seeds gleaned from Ba Tri paddy fields, the secret yeast recipe combining 36 medicinal herbs, the sweet cadences of local folk songs- all fuse together to conceive the esteemed flavour of Phu Le Spirits. Its prestige spread so far and wide that it was chosen as a tribute to give to kings, who only have it and bestow it on important occasions.

The Essence of Heritage

Phu Le village bears proudly the testimony of their cultural heritage – Phu Le communal temple was bestowed honour upon by the king in 1856.

Pioneering The Way

‘Phu Le’ denotes abundance and respect, the two values held dear by a young entrepreneur. 2004 marks the start of a felicitous union between him, this charming village, and the rustic liquors.

Cultural Inheritance

Imbued with love for the land and a vision for the craft of distilled spirits, he sets out to uphold Vietnamese cultural identity and foster the essence of Vietnamese liquors. It’s proved by starting with Phu Le artisanal village.

Cultural Inheritance

Imbued with love for the land and a vision for the craft of distilled spirits, he sets out to uphold Vietnamese cultural identity and foster the essence of Vietnamese liquors. It’s proved by starting with Phu Le artisanal village.

Steady First Steps

A unique business production model was formed, fruit of the smooth collaboration among suppliers, artisanal distilleries, modern factories, distribution subsidiaries and judicious marketing strategies.

Reviving the Artisanal Village

Since then, Phu Le artisanal village has risen. From crude micro-production, villagers are now artisans with standardised processes and established product quality. Incoming materials are monitored rigorously. All liquors produced by the villagers are collected at the Ruou Phu Le Factory. Here, the liquors undergo stringent tests; have their value augmented via a high-tech filtering system; are stored in cool cellars and final product sensory evaluation to meet the highest standards before packaging and distribution.

Reviving the Artisanal Village

Since then, Phu Le artisanal village has risen. From crude micro-production, villagers are now artisans with standardised processes and established product quality. Incoming materials are monitored rigorously. All liquors produced by the villagers are collected at the Ruou Phu Le Factory. Here, the liquors undergo stringent tests; have their value augmented via a high-tech filtering system; are stored in cool cellars and final product sensory evaluation to meet the highest standards before packaging and distribution.

Raising the Status

Ruou Phu Le Corporation have brought our customers the authentic Vietnamese spirits, in an esteemed manner befitting modern life. The pioneering strategy has raised the status of liquors from home.

Reaching Further Heights

It’s great that young people nourish the spirit of our culture.

Ruou Phu Le Corporation is not only committed to our ambition of bringing Vietnamese traditional spirits to the international arena, but also yearn to win our community’s engagement in building a strong foundation for Vietnamese spirit brands.

This production model is a combination of artisan village experience and high-tech industries, helping to augment product value, is an effective solution to lay the foundation for Vietnamese traditional spirits brand.

An impactful network has gradually been forming among governors, scientists, artisans as well as businessmen, narrowing the gap between the status of Vietnamese spirits brand and that of any global counterpart.