Every day, brand marketers rely on the power of social media to engage directly with their consumers — but now that rewarding connection is at risk. With people’s trust in social media at only 41 percent globally*, consumers are now expecting brands to help fix the problems plaguing social media.

Owners of PR firms learn quickly that if they want to get paid fairly for their professional work, they must establish and account for hourly rates per staff at all levels. To get to the right place, they must manage salaries, overhead, benefits, out-of-pocket expenses, utilization rates and – most important – profitability.