Posts Tagged ‘stories’

Found this nearly decade-old article from Fast Company by one of my favorite writers. It’s about Dana Winslow Atchley III, who by 1998 was developing a business client list by promoting brand identity with a combination of one-man theatre and digital video storytelling. Mr. Atchley founded a digital storytelling film festival in Colorado, which lasted 5 years. Mr. Atchley died in 2000 of complications of a bone marrow transplant.

Ford is using edgy documentary style video for its “Swap Your Ride” promotion. People are given a Ford car to replace their car for a week, and the results (that is, the ones that favor Ford) are made available on the website. My point exactly! For colleges, the testimonial experience of actual students is far more compelling than glitzy spots and brochures. Millennials are looking for authenticity. Warts-and-all unscripted personal stories are the way to get there.