Sometimes, you have to forego the massive trade show displays that can splash your company’s message across the floor space. Perhaps it’s the cost of the displays, or the limited floor space available on the convention floor. Whatever the case, with a little trade...

Trade show booths are expensive. Plus, the cost of the displays can be outrageous. But, there’s plenty you can do to keep your trade show marketing costs down so you don’t blow your budget. It just takes a little creativity. Below, I’ll give you 3 ideas you can use at...

Product demonstrations can have a significant impact on the level of success you achieve at trade shows. If you can arrange to have Tom Hanks mincing vegetables with your wonder knife you just might attract a crowd. Since that’s probably not going to happen, we...

How can you entice trade show attendees to your booth? You could hand out sapphires but that might break the company’s decade budget…You could create a booth featuring Italianate architecture but that might seem a bit too posh. Let’s take a look at some...