The Day Is Coming

Remember when I said this: Expect display and video ads on the home page of Google very soon. Well here's a summary from a Bloomberg story via IWantMedia: Google May Run Display Ads With Searches Google is considering running display advertisements alongside the results of Web queries for pictures,…

An old cliche comes to mind, “what’s old is new again.” When I started out doing search 9 years ago 468×60 banners keyed to specific medical ailments for a certain medical client posted on Hotbot were all the rage, until…the results came in, no one clicked on graphical ads for phlebitis.

I find http://quintura.com ‘s approach to branding / advertising is much more compelling than google’s — it sticks the logos right smack in the center of attention during the search process. Google’s advertising only kicks in if/when people are already dissatisfied — not a very positive brand experience (if you ask me ;P).

But I do wonder: what would Google advertise on the homepage? Amazon.COM? Ebay.COM? YouTube.COM? …?

Perhaps they could upload videos about artificial intelligence or something like that?

Just proves that Google, like no other company, is invincible to the power of raised stockholder expectations. In my opinion, this is when you see revenue objectives overpower product decisions and in this case, change from the good things that gained you success.

Google has held strong to not monetizing its homepage and stating that they don’t do it because they are search first. Notice Mayer’s comment is directed at what? Advertising.

Big change if it happens. Or at least it is a big turning point, IMO, of a big change.