How The First Alcohol Free Whisky was Invented

July 2722:242017

PALO ALTO, CA – 27 Jul, 2017 – Grattagliano is the founder of Arkay, a product line of beverages that are whisky-flavored, but 100% free of alcohol. Though only recently introduced, demand for the beverage has generated sales throughout the world, and the company is building on current successes by introducing new lines of vodka, rum, gin and Tequila, which may taste like the real deal, but are totally free of alcohol.

Grattagliano was inspired to produce the drinks following an episode with his 22 year-old son, who upon returning home from a party where there was ample imbibing, began to feel those certain unappealing after-effects. “He suggested that someone should create a whisky that doesn’t leave you feeling so hung-over,” explains Grattagliano. The son, of course, didn’t realize that suggestion would compel his father to not only spend the next five years of his life researching such a method, but he would spend five million dollars to make it happen.

Though Grattagliano doesn’t have a background in beverage development, he certainly understands chemistry, as well as how to combine ingredients in such a way as to attract allure and appeal from the discriminating masses. He has made an enviable fortune by creating designer perfumes which are touted by some of the top beauty & cosmetic companies known to the world. After spending nearly two years attempting to devise an alcohol-free derivative that not only smelled, but tasted like whiskey, Grattagliano sought the expertise from a team of scientists at a lab in Switzerland. This collaboration ultimately resulted in the creation of an entirely new molecule, the quintessential break-through by which Arkay beverages were born.

The name derives from Grattagliano’s travels abroad. Apparently, during his stays in China, some people had trouble pronouncing his first name. Instead of saying “Reynald” their utterance was closer to “Arr-K” – which was AOK with him.

Grattagliano worked several years on the project and it is only on 2012 that the W.A.R.M molecule was discovered.

This alcohol replacement is a unique and innovative drink for consumers world-wide looking for an alcohol-free liquor alternative with placebo effect.

ARKAY ALCOHOL REPLACEMENT FEEL AND TASTE EXACTLY LIKE LIQUOR IT HAS THE SAME BURN AND KICK IN MOUTH THAN REAL LIQUOR

Arkay has a small molecule placed inside the drink. In contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol.

But beware, no drunkenness, no adverse effect, this is the advantage of Arkay. It reproduces the taste of the liquor but none of the negative effects of the alcohol.

Arkay non-alcoholic liquors are for EVERYONE and can be enjoyed ANYTIME, ANYWHERE

Since it can be consumed all night long without any intoxicating effects – it contains 0% Alcohol, 0% Calories, 0% Carbs 0% Sugar, 0% sweetener, Gluten-free, Friendly vegan.

Individuals with medical conditions or religious beliefs that prohibit the consumption of alcohol can enjoy the crisp, refreshing taste of Arkay non-alcoholic liquors!

At cocktail parties, designated drivers, teetotalers and pregnant women often are limited to drinking soda, water or juice – options that can become incredibly monotonous. A new beverage in the market is about to shake things up and open a world of possibilities, giving everyone a chance to enjoy all the flavor of whisky with none of the alcohol, calories, sugar or sodium.

Straight-up, “on-the-rocks” or with your favorite mixer, anyway is a good way to ARKAY!

At cocktail parties, designated drivers, teetotalers and pregnant women often are limited to drinking soda, water or juice – options that can become incredibly monotonous.

Why drink Arkay?

This alcohol replacement is a unique and innovative drink for consumers world-wide looking for an alcohol-free liquor alternative with placebo effect.

ARKAY ALCOHOL REPLACEMENT FEEL AND TASTE EXACTLY LIKE LIQUOR IT HAS THE SAME BURN AND KICK IN MOUTH THAN REAL LIQUOR

Drinking Arkay relaxes the mind and body and induces a sense of calm and euphoria making it ideal to use for social relaxation. Drinking Arkay can also be used to reduce stress, mild anxiety, and muscle tension or to help overcome occasional sleeplessness.

There are many reasons to drink Arkay. Our customers tell us they like to drink Arkay as:

An alternative to alcohol for social relaxation

A way to alleviate stress and keep calm

A drug-free means of reducing temporary anxiety

A way to lift their mood or deal with worries

How ArKay works?

The calming effects of ArKay are due to a combination of the main actives ingredients in the formula (known as W.A.RM )

Arkay has a small molecule placed inside the drink. In contact with the tongue, the drink sends stimuli to the brain, the illusion operates, and the mucous membranes of smell and taste saturate and make the consumer believe that he is drinking alcohol

Side effects and safety of drinking ArKay

No hangovers

One of the big benefits of drinking Arkay instead of alcohol is that it will not overly dehydrate your body or fill it with the toxins that lead to headaches and hangovers. While Arkay won’t impair your cognitive abilities and mental clarity in the same way that alcohol does.

Non-addictive

ArKay has been proven to be non-addictive. Unlike other substances, drinking Arkay is not habit forming and you will not build up a tolerance to the effects of drinking ArKay causing you to need to drink more each time. In fact, the exact opposite has been show, that the beneficial effects of a drink of Arkay can be felt even more when it is drank on subsequent occasions. This is because of the distinctive way that Arkay affects the brain.

Arkay culture

Over the six years, the popularity of ArKay has been increasing worldwide as more and more people discover the benefits of drinking ArKay can bring. Numerous Arkay bars and alcohol free liquor shops will open soon in the U.S and worldwide.

SOME TIPS HOW TO DRINK ARKAY

Some of our alcohol free liquors are very strong and you may be surprised by the strength of the drink.

When drinking Arkay for the first time you should try it the same way as if you drink a cocktail by mixing Arkay with cola or sparkling water over ice, then wait few seconds for the bubbles to settle down before you drink.