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Vogue Eyewear is launching the new international communication campaign #ShowYourVogue and invites all women to share the idea of beauty that makes them unique: an expression of personality, talent and style and not only fleeting appearance.

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We live in a world that gives excessive importance to our physical aspect, defining us according to traditional standards that women often try to emulate in order to be recognized and feel appreciated. In a courageous and audacious move, Vogue Eyewear has decided to put the new idea of a beauty that goes beyond appearances, stereotypes and generalizations at the center of its new communication campaign while maintaining the light-hearted and happy style that characterizes the brand.

True beauty is freedom to be yourself, your real “V-side”, “V” as in Vogue: personal style and way of living and thinking out of the box without having to adhere to predefined standards. The beauty of showing one’s own numbers that are not a clothing size but rather ones that demonstrate talents that each of us possesses and cultivates over time. Beauty that characterizes every woman in a different way and precisely for this reason makes her unique, attributing to this concept a deeper and more lasting meaning.

With #ShowYourVogue, the Luxottica Group brand celebrates the “V-side” of women everywhere. Like a real style coach, the brand supports and encourages women to live out beauty according to their own rules and above all to be proud of showing off to the world! This is the message that the new collections boldly underline as they exalt women’s personalities and their different variations on style: playful and light, urban and trendy, feminine and sinuous. Like beauty: unique and inimitable.

What about you? Are you ready to show the world your V-side? Follow the suggestions of the campaign and …. #ShowYourVogue!

DON’T SHOW YOUR BEAUTY SHOW YOUR VOGUE

It doesn’t matter if your hair looks perfect and don’t be afraid to mess it up. As long as you’re having fun the only beauty rules that you should follow are the ones that allow your personality to shine.

DON’T SHOW YOUR SELFIES SHOW YOURSELF

Which pose reveals your best side? Any! Don’t try to look like anyone else, show your true self to the world: you will love your newfound confidence.

DON’T SHOW YOUR SIZE SHOW YOUR NUMBERS

There’s nothing special about wearing model-size, it’s just a number. The only numbers that count are the endless possibilities that you have to express yourself and show what you’re best at.

DON’T SHOW YOUR EYES SHOW YOUR POINT OF VIEW

It’s not about the colour of your eyes,perfect make up or a seductive glance. It’s about how you see the world that really makes the difference