This partnership will enable access to a higher amount of premium inventory via programmatic buying and unlock access to data across these platforms via its data management platform (DMP) Turbine, bringing more accurate targeting and greater reach for advertisers.

Patrick Xu, CEO of GroupM China, said the partnership will help better understand and reach out users and develop an industry standard to ensure its rapid and healthy development.

“We are eager to further develop our partnerships with more media and data sources within China,” added Xu.