According to Keynote Systems, 46% of all smartphone owners have difficulties to operate websites optimally on mobile devices. Annoying zooming and scrolling often stops buying processes at an early stage. The solution is 'Responsive Web Design' (RWD), which automatically adapts to any screen size.
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Many marketers today are still struggling with social media and the increasing number of digital channels, especially with adapting their role and acquiring new knowledge. At least, this has been the conclusion of Adobe's study Digital Roadblock: Marketers struggle to reinvent themselves released ea ...

Did you know that only about five percent of purchase decisions are made consciously? At least this has been the result of scientific experiments in which the brain activity of test clients were measured. According to the ground breaking publication "neuromarketing" in 2008, the subconscious plays a ...

2014 has been dubbed “the year of the breach,” with cybersecurity-related headlines making news almost constantly. With the holiday season already underway, McAfee wants to educate people on how to stay safe and avoid online threats created by cybercriminals looking to take advantage of unsuspec ...

A user-friendly navigation, good product descriptions, different payment options and a smooth checkout process should form the basis of an online store that intends to succeed. How online retailers can stand out from the competition is pointed out in the following, highlighting the most important tr ...

Internet Retailer Conference and Exhibition (IRCE) has announced it will be partnering with Last Mile Fulfilment Asia (LMFAsia) to deliver e-commerce expertise in a series of IRCE-led sessions at the inaugural LMFAsia trade conference in Singapore on March 19-20, 2015 at MAX Atria @ Singapore EXPO. ...

A key part of a professional web-shop design is a striking design, supported by a strong brand language.
In addition to intuitive navigation it is important to have a simple ordering process, a support forum as well as search-engine-friendly tools and interfaces to key customer and product data. Th ...

The retail industry is in a constant state of change, coupled with many new challenges: Whether it is the increasing use of mobile devices or the development of new social media channels that come more and more to the fore as sales and information platforms.
To hold their ground on the market in th ...

When it comes to innovation and trendsetting, the United States still take on the pole position. Many trends are established there long before they make an appearance anywhere else. TWT Interactive revealed now comprehensively, what kind of new developments we can expect in the near future.

“With holiday season 2014 rapidly approaching, retailers are investing in their fulfillment infrastructure and making sure those omnichannel marketing schemes, designed to reach consumers at every point of their shopping journeys, are up to snuff”, eMarketer published recently, emphasizing that ...

“In today's digital marketplace, customers have complex, varied paths to purchasing, and equally diverse feelings around brand interactions. Businesses need not only a deep understanding of their customers' buying habits, but also their desired forms and depths of communication with a brand along ...

Nearly all marketers increased their mobile ad budget in 2014 - 93% worldwide - according to a June 2014 study by Forrester Research for Acxiom and 4INFO. But more spending means more measurement to prove that increased investments are worth it, and the research found that marketers hadn’t quite m ...

Tagit, an award-winning Singapore-based mobile solutions company, announced its expansion into three new markets to support its growing customer base. With new offices in Canada, Malaysia and Indonesia, local teams based in Toronto, Kuala Lumpur and Jakarta will drive Tagit’s presence in these mar ...

The global eCommerce technology provider hybris AG became part of the software company SAP AG in August 2013, and focuses on the development of enterprise software and on-demand solutions for eCommerce and multichannel commerce, besides providing master data- and order management. Fact is that t ...

Lotame, the world's leading independent data management platform (DMP), recently announced the launch of Lotame Cross-Device, a Device Graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers.

The Internet is continually evolving. Unfortunately, this is also true for the risks that threaten the reputation of a brand and therefore revenue. In the digital world you feel the business impact of trademark infringement immediately and in full force.
Research shows that one out of five online s ...

Against a backdrop of hype about new digital marketing tools, 451 Research unveiled its report The Contemporary CMO’s Toolkit 2.0, highlighting the technical and organizational challenges CMOs are facing.
In “The Contemporary CMO’s Toolkit 2.0,” Research Director Alan Pelz-Sharpe and Senior ...

Statistically, every 2-3 years a complete eShop relaunch is required to stay successful in eCommerce, while technical enhancements usually already need to start being carried out after 6-12 months. With a Product Information Management (PIM) system, however, the efforts of such a relaunch could be s ...

IBM released its predictions for the 2014 holiday shopping season based on billions of online and in-store transactions analyzed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.