Thanks to our sponsors

Internet of Things for bikes

Sasha is the founder of Blubel - connected technology that makes urban cycling easy and stress-free. She picked up coding and basic electronics design to develop the first prototypes and test with various cyclists herself to ensure the product design is truly addressing the problems cyclists face, rather than just creating another gadget.

Thanks to our sponsors

Internet of Things for bikes

Sasha is the founder of Blubel - connected technology that makes urban cycling easy and stress-free. She picked up coding and basic electronics design to develop the first prototypes and test with various cyclists herself to ensure the product design is truly addressing the problems cyclists face, rather than just creating another gadget.