Our friends, or rather the friends of our father, have instituted a subscription for our benefit, which Mr. Weston thinks has commenced auspiciously; but you must be aware that it is a very uncertain resource; but be its produce what it may, I hope, with the aid of our own exertions, we shall make it do.

The imprint—to the extent that you can describe something online as an imprint—kicked off auspiciously in April 2010, when Mr. Krakauer's "Three Cups of Deceit," an investigation into the background of humanitarian Greg Mortenson , founder of the educational charity "Pennies for Peace," grabbed national headlines and rocketed to the top of best-seller lists.

In this instance this author took an inquisitive peek into the windows of the building that is 80 Grand Street, across from Paulus Hook Park in Downtown Jersey City, and decided to find out what the auspiciously illuminated colors mean.