Two Aloft hotels have been ranked among the “Top 10 Trendiest Hotels in the
United States” byTripAdvisor® in its 2011 Travelers’ Choice® awards, making
Aloft the only hotel brand to have not one, but two properties on the coveted
list, and one of few select-service hotels to top the list.

According to the world’s largest travel site, the “hip and friendly” Aloft
Portland Airport at Cascade Station (#5) and “modern and convenient” Aloft
Nashville-Cool Springs (#9) now belong in the rarefied company of buzz-worthy
hotels like Philadelphia’s Hotel Palomar (#2), New York’s Crosby Street Hotel
(#4), and The Maxwell (#10) in Seattle. Aloft Portland Airport’s
trendiness even resonated across the globe; the hotel was ranked #9 among
TripAdvisor’s “Top 10 Trendiest Hotels in the World.”

Now in its ninth year, the annual TripAdvisor Travelers’ Choice awards honor
the world’s best hotels, earning their distinction from those who know them
best – real travelers. Unlike any other hotel awards programs in the world,
TripAdvisor Travelers' Choice winners are based on the millions of real and
unbiased reviews and opinions about hotels on tripadvisor.com™ and content from
across the web.

“It’s extremely rewarding to have two of our properties recognized in
TripAdvisor’s Traveler’s Choice Awards and it’s a particularly gratifying vote
of confidence because it reflects the voice of our guests,” said Brian
McGuinness, Senior Vice President of Specialty Select Brands for
Starwood. “We set out to bring style and design at an affordable price
and, as a new hotel brand, we are thrilled to be in such great company and to
see Aloft becoming a true game-changer in the industry.”

Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels &
Resorts Worldwide, Inc. (NYSE: HOT) that has been shaking up the
hospitality industry since its 2008 launch. With more than 50 properties
now open worldwide, the brand has enjoyed the fastest ramp-up in
hospitality-industry history. Designed to appeal to the savvy, next
generation of traveler, Aloft features urban-influenced, modern, open, and
vibrant design at an affordable price point. Aloft also buzzes with a
social guest experience that includes the dynamic re:mix lounge, a
playful place to work or relax, and the destination w xyz bar, with its
signature, seasonal cocktails, live performances with up and coming artists
and regular sets by star local DJs. The brand has also single-handedly
reinvented the staid airport hotel experience and Aloft Portland Airport is the
perfect example.

A sister Starwood property, the W Fort Lauderdale, was named the #1 trendiest
hotel in the United States by Tripadvisor. Inspired by W Hotels in its design
and social atmosphere, Aloft is shaking up the staid select serve segment in
much the same way W broke the mold of conformity in upscale lodging a decade
ago.

Smart signature features have made Aloft the most successful launch in
hospitality industry history. Savvy guests can surf their iPads, work on
laptops via complimentary hotel-wide wireless Internet access, shoot a game of
pool, or grab a drink with friends in the always-happening re:mix lobby
and lounge. The re:chargeSM fitness center and
splash, the indoor pool, give travelers options to de-stress and
re-energize, while re:fuel, a one stop “grab-and-go” area with an urban
cafe feel, offers sweet, savory and healthy food, snacks and beverages 24 hours
a day.

About Aloft Hotels
Created to shake up the staid, traditional select service segment of the hotel
industry, the Aloft brand delivers style at a steal with urban-influenced,
modern, open and vibrant design - and a social guest experience - at an
affordable price point. Aloft hotels are geared toward savvy, design-conscious
consumers who grew up with the democratization of design. With nearly 50 hotels
open globally and 10 more planned in 2011, Aloft can be found everywhere from
Harlem to Abu Dhabi, Baltimore, Dallas to Beijing and everywhere in
between. For more information, please visit www.alofthotels.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1025 properties in 100 countries and
territories with 145,000 employees at its owned and managed properties.
Starwood Hotels is a fully integrated owner, operator and franchisor of hotels,
resorts and residences with the following internationally renowned brands: St.
Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four
Points® by Sheraton, and the recently launched Aloft®, and Element
SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one
of the premier developers and operators of high quality vacation interval
ownership resorts. For more information, please visit www.starwoodhotels.com.

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers to plan and
have the perfect trip. TripAdvisor offers trusted advice from real travelers
and a wide variety of travel choices and planning features (including Flights
search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to
booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts more than 50
million unique monthly visitors across 17 popular travel brands.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors, 20 million members, and over
40 million reviews and opinions. The sites operate in 27 countries worldwide,
including China under daodao.com. TripAdvisor also operates TripAdvisor for
Business, a dedicated division that provides the tourism industry access to
TripAdvisor’s millions of monthly visitors. The division includes Business
Listings, which allows hoteliers to connect directly to millions of researching
travelers, and Vacation Rentals, which helps property managers and individual
home owners list their properties and showcase hotel alternatives.