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As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know...

If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task.

Why is it so challenging? The answer is probably obvious. In addition to competing with other agencies for business, you're also up against companies bringing these...

Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good!

But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about the business means a lot because they’re the ones paying for...

The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to...

Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your business vs how many are moving out.

Properly analyzed, and all things being equal, an organization’s churn rate is the key...

Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way.

There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their marketing strategy on research relevant to their business.

With 8 billion video views a day, Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far more views (and better results...