Adequate capitalization—can you finance your raw materials, advertising, staff and all other expenses during your ramp up period? This also means that you have either already expended funds for the items on this page relevant to your business, or have the necessary budget for them. If you have not made this investment already or are not prepared to do so soon, you are not ready for reps.

Your business plan allows a "living wage" for the rep. For example, if a rep is going to spend 25% of his time on your line, then he needs to generate 25% of his income from it. To achieve a median income level, that means the rep would need to clear $14,000 from your commissions, net of expenses.

Your Branding

A compelling website

Marketing communications and messaging already crafted explaining the benefits and features of the products and services

If you intend to sell your product through "big-box" retail, then you understand that to be successful you will need to be prepared for many requirements listed on this page and that it will take time to develop or prepare them. If you don't have for example UPC codes or adequate manufacturer's liability insurance, you need to get these in place before you are ready for reps. Please review this page in detail to determine what applies to your business model.

Understand the Rep Channel

Understand that the rep cannot guarantee sales; rather the rep should guarantee access to buyers.

Understand time to place order

Even if you have the most desirable product imaginable, you don't just walk in to a buyer at Target and get the order next week;

Even if they like you, it could take six to nine months before order is in hand.

Understand EDI

With retail and especially with "Big Box", understand that each square inch of shelf space must achieve the retailer's revenue target; will your product do that?