LIGHTNING RELEASES — March 10, 2014San Francisco, CA CIGNEX Datamatics, a leading provider of enterprise Open Source solutions, is presenting a webinar on Liferay-based Meeting Point Portal with Enterprise Gamification.

The primary objective of this solution is to drive incremental revenue for InterContinental Hotels Group (IHG), the world’s leading hotel brand.

“For any enterprise, success in portal rollout is measured by how much increase they have seen in user adoption and engagement,” said Munwar Shariff, CTO, CIGNEX Datamatics. He added, “This webinar will demonstrate how enterprise gamification in portal design has increased user experience by making it more illustrative, informative and interactive. This in turn, can be effectively used to drive the desired behavior and influence the outcome.”

IHG’s business objectives included enterprise-level collaboration, improved user management, improved quality and timeliness of data, faster ROI and reduced learning curve. This was achieved by integrating the Meeting Point portal with Bunchball Nitro Gamification platform and existing enterprise applications, including Google Analytics. Users earn reward points through frequent site visits, online trainings, video views, participation in quizzes and discussion forums thereby, increasing collaboration through competition and participation. IHG’s Meeting Point portal is also used by its worldwide sales team to sell meeting spaces across all IHG brands.

About CIGNEX Datamatics (www.cignex.com): CIGNEX Datamatics (subsidiary of Datamatics Global Services Ltd.) is the global leader in Open Source enterprise solutions – Portals, Content, and Big Data Analytics. Since 2000, CIGNEX Datamatics has focused on Making Open Source Work® for the enterprise using industry-standard open platforms and integrating with existing systems to improve client’s profitability. CIGNEX Datamatics is headquartered in Santa Clara, USA, and has 22 offices across nine countries.