TEDxPennQuarter - Anne McCrossan - Reinventing the Organization

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TEDxPennQuarter - Anne McCrossan - Reinventing the Organization

REINVENTING the Organization About Anne Anne's a specialist in organizational and brand development, a speaker, author and the founder of Visceral Business. She wrote the Changethis manifesto 'Cracking the Genetic Code: A New Way Forward for Organizations' and is shifting the way businesses develop, biologically instead of mechanically, so they can work indigenously with stakeholders and audiences and thrive in the semantic age. About TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)