Thismoment, a provider of cloud-based enterprise platforms, claimed that its newly released Distributed Engagement Channel (DEC) version 4 can enable marketers to build, distribute and measure interactive brand experiences which can render across various sites and devices while also considering individual user attributes.

The new version reportedly enhances the marketers’ methods of engaging customers at any time, in any location and over any device. The solution can be leveraged to build rich, highly differentiated, socially-enabled programs which can be accessed on the Web from everywhere including social media networks and digitally outdoors.

DEC reportedly powers brand experiences comprised of multimedia content, creative design and social conversations, taking individual user attributes into consideration such as identity, location and time into account.

The newly released DEC 4, the latest version of Thismoment DEC is claimed to be more powerful and is loaded with an enhanced UI and comes with upgraded social engagement capabilities along with advanced content administration and scheduling tools, improved governance features, including gate integration for facilitating compliance with EU cookie laws, and push/pull functionality to copy and overwrite YouTube (News - Alert) watch page metadata.

Ankarino Lara, founder and CPO of Thismoment commented, “Thismoment’s DEC 4 allows brand marketers to deliver the world’s most dynamic brand experiences, regardless of their customers' location, sites or devices. Whether you’re navigating between DECs as an enterprise customer, assigning roles and responsibilities for your disparate social teams around the globe, or looking for a campaign-specific, ‘never been done before’ execution on Facebook (News - Alert), YouTube or Twitter, DEC 4 has you covered.”

Crystal Dynamics, a client of Thismoment, acknowledged that by incorporating the DEC and its fundamental capabilities, the company was able to create critical solutions that it needed for current requirements, while also providing a platform that could grow with it into the future.