It might not be a Google-killer (yet), but Microsoft’s new search engine, Bing, is certainly raising hackles at the Googleplex. The New York Post reports that Google co-founder Sergey Brin is personally leading a team inside the company to analyze Bing’s search engine and make changes to Google’s search results as necessary.

This is good news any way you look at it. Google certainly has the savvy to rollout competitive changes fairly quickly, though as the article explains:

Google’s entire business plan revolves around text ads placed around search results… If Google has to put in “decision” links to compete with Bing, it will: 1) mess up Google’s page layout; and 2) potentially mess up the company’s massive search ad business…

Was it Microsoft’s intent to possibly disrupt Google’s chief business in this manner? I suspect they hadn’t thought of it that way, but rather simply as an example of providing a better experience than Google provides. In any case it’ll be interesting to see how the search giant reacts to its own turf being stepped on. That’s a problem it hasn’t faced in a while.