People in conflict zones don’t have a choice about living the midst of perpetual civil war, don’t choose to become child laborers and do not volunteer for enslavement in militia-controlled mines. But when it comes to the social responsibilities of companies that profit from the trade in conflict minerals, responding to such atrocities is mostly a matter of voluntarism.

The European Union’s new plan for restricting conflict minerals in global trade starts with good intentions, but basically ends there. The European Commission’s draft legislation, slated for implementation in 2015, aims to designate “responsible importers” that voluntarily keep their supply chains free of materials used to finance armed conflict, primarily sourced from the Democratic Republic of Congo, Angola and South Sudan. The plan covers four key minerals integral to electronic products like cellphones—tin, tantalum, tungsten and gold—through a “self-certification” scheme based on global ethical sourcing guidelines. But since it is not mandatory, and therefore only targets companies that voluntarily opt in, rights groups worry that the scheme would codify the trend of letting the fox guard the multinational henhouse.

And it’s a very small henhouse at that. The rules focus on European-based businesses dealing with raw materials, particularly smelters and refiners—and not companies that trade in imported, finished manufactured products that drive European consumer markets. Thus, as Euractiv reports, the program “will not apply to importers of products such as mobile phones, which may already have had the materials installed.” In other words, the dirty minerals can be present throughout the supply chain, but as long as the closest links are clean, corporate impunity will persist for the imported electronic gadgets bearing conflict-tainted metals in their circuitry.

In a statement issued earlier this month, a coalition of human rights groups warned that “the Commission’s proposal—an opt-in self-certification scheme available to a limited number of companies—is likely to have minimal impact on the way that the majority of European companies source natural resources.”

Advocates worry that under this weak certification system, European companies may simply start relying more on imports that enter European markets in a “cleaner” form. “Outsourcing might be a rampant way to deal with this proposal,” Michael Reckordt of the German NGO PowerShift eV (AK Rohstoffe) tells The Nation via e-mail. “Finished products made in Asia, Africa or Latin America are not part of the proposal,” and European consumers of these imports “will not know if [their purchase] supports child labour or human rights violations, or, in the worst case: is fueling a bloody conflict somewhere in the world.”

The political impetus for the EU initiative, ironically, comes from Washington—which often lags behind Europe in regulating big business—through a clause in the 2010 Dodd-Frank financial reform law. The law mandates that big firms listed on the US stock exchange disclose information on conflict minerals in their supply chains. The disclosure rules are based on the OECD’s official due diligence guidelines for Responsible Supply Chains. But unlike the US program, the EU’s plan does not impose mandatory disclosure, which, according to activists, renders it effectively toothless.

In the absence of a strong regulatory structure independent of business interests, the proliferation of self-certification schemes among tech firms reflects the honor-system model that many multinationals have used to boost their “corporate social responsibility” credentials: WalMart has commissioned rubber-stamp safety audits in Bangladesh sweatshops; Apple has partnered with a corporate-friendly third-party auditor to monitor labor conditions in its Chinese supplier factories. Still, the overarching structure of corporate power has thwarted political initiatives to impose regulatory strictures, leaving consumers with self-regulatory schemes that grassroots groups dismiss as glorified public-relations schemes.

In the response to the profits extracted from DR Congo, so far, the main program to curb the conflict diamond trade, the Kimberly Process, has been dismissed as a political failure, with member states failing to use sanctions to enforce trade rules.

With its new conflict minerals plan, critics fear the EU will again miss an opportunity to change industry practices through direct regulation. According to Nele Meyer, executive officer for social, economic and cultural rights at Amnesty International’s European Institutions Office, “The failure to implement due diligence procedures is largely due to companies’ perception that these standards are ‘voluntary’ despite their international significance and endorsement by [UN and EU member] States.”

At the same time, the focus on conflict minerals as something corporations can neatly excise from their supply chains, with voluntary due diligence, obscures the fundamental economic justice issues at stake—this lethal commerce is not just implicated in brutal warfare, but in systems of forced labor and child labor in extractive industries, entrenched poverty in war-torn areas, the rampant exploitation of small-scale artisanal gold miners in Africa’s Great Lakes region and other abuses that violate fundamental rights to a safe labor environment and freedom of movement, to say nothing of the rights to freedom of association or a decent livelihood. Those social costs do not register on corporate balance sheets, or international trade policy agendas, or our shopping lists. While global supply chains become ever-more commercially integrated, consumers are increasingly detached from the humanitarian implications of globalized production.

And now, the EU’s conflict mineral plan may be lowering the ethical bar even further, abiding by the laws of capital while treating human rights as a mere “option.”