Insider to Lead Group Overseeing Kids' Food Ad Rules

Maureen Enright was named director of the Children's Food and Beverage Advertising Initiative (CFBAI), a voluntary industry program administered by the Council of Better Business Bureaus. Credit: Melissa Maillett Photography

An organization overseeing the food and beverage industry's rules for advertising to children has another new leader.

Maureen Enright has been named director of the self-regulatory Children's Food and Beverage Advertising Initiative. Her appointment, announced Tuesday, comes after she was named acting director in August when a new director left after a brief stint at the organization.

The CFBAI oversees rules about what food products can be advertised to children under age 12. It is a voluntary program overseen by the Council of Better Business Bureaus. The group's 18 members include some of the nation's largest advertisers, including McDonald's, PepsiCo Inc., Coca-Cola Co., Kellogg Co., Hershey Co., Mars Inc., Nestle USA, General Mills Inc., Kraft Heinz Co., Burger King Corp. and Mondelez.

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Joan Rector McGlockton was named director of CFBAI in June, replacing Elaine Kolish, who stepped down after leading the CFBAI for 10 years. Ms. McGlockton, who joined after serving as VP-industry affairs and policy for the National Restaurant Association, was with CFBAI for about two months before she left for an opportunity at another former employer, Sodexo. According to her LinkedIn page, Ms. McGlockton has been VP-associate general counsel and corporate secretary at Sodexo since August.

Ms. Enright will also serve as CBBB vice president and will continue as director of the Children's Confection Advertising Initiative, a sibling program of CFBAI under which members pledge not to advertise candy directly to children.

"Maureen has been a critical part of the CFBAI team for years," Council of Better Business Bureaus President and CEO Mary E. Power said in a statement. "To her demonstrated commitment to CFBAI, she adds her knowledge and understanding of the food industry, nutrition standards, public policy, and the regulatory environment. We are delighted she has taken on this leadership role and will help lead CFBAI into its second successful decade."

Ms. Enright had served as CFBAI's deputy director for six years and had been acting director since August. Before joining CFBAI, she was at the law firm Collier Shannon counseling in the areas of food, drugs and supplements, CFBAI said. She previously served as an attorney in the Federal Trade Commission's Division of Advertising Practices. At the FTC, she also served as an assistant to the director of the Bureau of Consumer Protection and as the acting director of Enforcement, CFBAI said.

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In this article:

Jessica Wohl

Jessica is Ad Age’s food reporter, working out of the publication’s Chicago bureau. She focuses on the packaged food and restaurant industries. Jessica joined Ad Age after writing about food for the Chicago Tribune’s business section. She began her journalism career at Reuters, where she covered the world’s largest retail chains and consumer products companies.