About

100% Design Focused

I’m purely focused on design, helping you to get the most out of your talents as a web designer.

In more detail, I want to help you get more out of your web design talents by helping you:

Make better design decisions

Be more creative

Be more productive

and much more

I share everything I learn along the way in my career as a web designer spanning over 7 years, working on a range of projects from startups to brands with millions of users. Of course, I’ll also be sharing everything I learn in the future. There’s always something new to learn regardless of experience. As you know the web is a fast moving industry.

No Ads

You’ll never see posts like “15 Ultimate Web Design Trends That Will Change Your Life Forever” to try to drive clicks so I can make money from ads (also, focusing on designs trends is a waste of time). That’s because there aren’t any here and there never will be. I think they’re disrespectful to you and I would never thrust them upon you.

I’m not incentivised to get as many clicks as possible for ad money. I will however be creating courses and books, so my true incentive is to convince people I can help them and the only way of doing that is proving I can help for free with weekly articles and free content.

Make More Informed Design Decisions

Learn why the best designers make the decisions they do to design successful websites people love in this FREE eBook with three in-depth case studies. I’ve spent hours studying what makes these websites amazing, so you can use what works and focus on your design work.