Is consequentialism consistent with common-sense morality? I argue for a negative answer to this question. In Sections 1-4, I develop and defend a definition for “consequentialism.” In Section 5, I attempt to show that, given this definition, consequentialism and common-sense morality cannot be reconciled. In Section 6, I argue that, on the definition of consequentialism I defend, consequentialism should be understood, not as a view about the relationship between the deontic and the evaluative (as many philosophers suppose), but as a view about the relationship between the deontic and time.