(PRN) Quality Home Brands and Encompass Lighting Group Combining to Create an Industry Leading Product and Brand Portfolio

SKOKIE, Ill., June 21 /PRNewswire/ -- Quality Home Brands, LLC (http://www.QualityHomeBrands.com ) announced it has completed a merger with Encompass Lighting Group, the Skokie, IL-based holding company which operates premier lighting brands including Tech Lighting, tiella, 2thousand degrees, T- Trak, and LBL Lighting. The new combined company will operate under the holding company named Generation Brands.

Founded last fall with the merger of Murray Feiss Lighting, Monte Carlo Fan Company, Sea Gull Lighting Products, Light Process Company, and Royce Lighting, Quality Home Brands is one of America's leading companies serving the lighting, electrical wholesale, home improvement, home decor, and building products industries.

"I am thrilled with the continued growth of the Generation Brands umbrella," said Murray Feiss, Chairman of the Board. "We are proceeding along the track envisioned when we aligned ourselves with the Sea Gull Lighting family of brands."

Each known for their market leadership, the eleven brands within Generation Brands will each continue to operate as strategic business units of the combined entity under the direction of their existing management teams and sales representation. Focused on innovation, styling, merchandising, and branding to drive sales with their customers and industry partners around the world, the entire portfolio remains rich in tradition, outstanding quality, and consistent superior service.

"The team at Encompass Lighting Group is excited to become a part of Generation Brands and its potential to support the continued growth of our businesses and to enhance our service to our customers," comments Joe Higgins, President of Encompass Lighting Group. "The scale of the combined companies will allow us to leverage new and additional resources to better compete in the rapidly changing world of lighting," he adds.

About Generation Brands:
Generation Brands is one of America's leading companies serving the lighting, electrical wholesale, home improvement, home decor, and building products industries. The company has an outstanding portfolio of fashionable and functional lighting fixtures, ceiling fans, and decorative products that provide value and growth for our customers and end-users. Our success is derived from our ability to serve our customers and end-users with superior service, leading edge design, and outstanding quality. We continue to increase marketing investments and develop operating and product synergies that enhance our value to the many markets we serve.

GENERATION BRANDS

Operating Companies and Brand Portfolio:
Murray Feiss Import, LLC

Murray Feiss Lighting is a premier lighting and decorative accessory resource for interior / exterior designer products serving the lighting showroom and home decor markets for over 50 years. Headquartered in The Bronx, New York the company designs and manufactures a broad range of products that meet the market's discerning taste for design and decorative lighting and coordinating accessories. The company also serves the mass merchant, hardware, and home center markets with its Royce Lighting division.

Sea Gull Lighting Products, LLC
Headquartered in Riverside, New Jersey, Sea Gull Lighting is a leading manufacturer and marketer of decorative and functional lighting and ceiling fan products for residential, commercial and architectural applications. The 87-year-old company provides a broad range of product designs to a multi- national network of electrical distributors, lighting showrooms, and specialty wholesale distributors, and was named ENERGY STAR Partner of the Year for two consecutive years by the US Environmental Protection Agency.

Tech Lighting, LLC
Tech Lighting is the premier choice of architects, lighting designers, interior designers and homeowners who seek the best in architectural lighting systems. Headquartered outside of Chicago, IL since 1988, the company is most known for combining precision design and high quality materials that create superior lighting systems. Tech Lighting products are marketed through lighting showrooms across North America.

LBL Lighting, LLC
LBL Lighting systems are developed with innovation, design, originality, and quality at the core of this 33-year old company. The company remains on the forefront of these values with an enviable selection of low-voltage monorail systems, pendants, and an incredible selection of signature European blown glass. LBL Lighting products are sold exclusively to lighting showrooms and specialty retailers throughout North America.

Light Process Company, LP
Headquartered in Sugar Land, Texas, Light Process Company produces high quality, energy efficient lighting products serving the multi-family, maintenance supply, and commercial markets. The company prides itself on its unique approach to meeting the changing demands of utility and legislative codes, while providing prompt delivery and a wide variety of specified products.