Tag Archives: Value

Today’s blog has been sparked by an email from Twitter for Business. This had some interesting statistics for all smaller companies, but particularly for those selling B2B and using social media. Most social media is noisy with multiple posts from the wide audience you’ve connected to all vying for attention. So how can you be […]

When launching a new product or service, it is often difficult to set the right price. We don’t want to be seen as expensive nor too cheap. Too often we all seek after the mythical right price, when really it doesn’t exist as a single figure. The Myth of the Right Price There is the […]