Moore School featured in Bloomberg/Businessweek

The Darla Moore School of Business, a leader in international-business education, is featured in the current cover story in Bloomberg/Businessweek for its intensive International Business and Chinese Enterprise (IBCE) undergraduate program.

The story appears in the news organization’s report on “Best Undergraduate B-Schools of 2011.”

Described as “an extreme immersion option for undergraduate business majors,” the IBCE was started in 2009 to prepare students to operate and succeed in the Chinese business environment. Each class comprises 20 Moore School students and 20 students from the Chinese University of Hong Kong (CUHK) who move through the program together.

In the article, Dean Hildy Teegen discusses the importance of specialized cohort programs like the IBCE to ensure that students can compete globally.

“We have a responsibility to not only advance knowledge in international business but also prepare our future cadre of leaders who will truly be able to embrace the nuances of conducting business across borders,” said Teegen. “To do that job successfully, we need to create these kinds of very intense, very complex and much more realistic university experiences for our students.”

The IBCE is a four-year program, in which USC students double-major in international business and another area within the business school. They spend freshman and junior years at Carolina and sophomore and senior years at CUHK, which includes intensive study in Mandarin Chinese, two summers in Hong Kong and the opportunity for internships in the United States and China/Hong Kong. CUHK students also will spend two years in Columbia and two years in Hong Kong.

Teegen was among a group of authors of a groundbreaking report released in February that addresses the current wave of globalization and the changes and challenges it poses for business schools. The report, “The Globalization of Management Education: Changing International Structures, Adaptive Strategies, and the Impact on Institutions,” was released by AACSB International (the Association to Advance Collegiate Schools of Business) at a conference of business-school deans in Phoenix.