Saturday, December 28, 2013

Are you ready for your New Year's Eve celebrations and have all the essential cocktail ingredients in your house to help you party in style?

If you need some inspiration for what vodka to drink, Ketel One wants to reassure you of its quality credentials with its most recent ad campaign.

Gentlemen (and women), this is still vodka, but they want you to know how distinct, crafted and timeless their brand is, almost like a unique artisan vodka, rather than something you can buy by the bottle at your local store.

These Ketel One billboards were snapped along Sunset Boulevard eastbound on October 30 and westbound along the SunsetStrip on November 24, 2013.

And if the clear spirit is your favourite tipple, take a look at how Ketel One's billboards compares to these other vodka brand ad campaigns.UPDATED: Ketel One continues to push its craftsmanship credentials in its latest billboard, which highlights 'a legacy passed down from father to son', and was snapped along Sunset Boulevard on March 8, 2014.