Yesterday afternoon, Kendall posted a video of herself trying out a new Instagram filter that gave her icy blue eyes. The filter was so shocking that it’s understandable if you didn’t even notice she was showing off her new golden-blonde hair color.

Photo credit: Instagram

This is the first really good view of Kendall’s new hue that she’s posted, but judging by her Instagram feed, she’s been rocking this look at least since mid-April. Check out how light her hair is as she walks her dog outside:

It’s unclear if anything specific prompted this change, but the week before her dog-walking photo, Kendall posted a throwback of herself with platinum blonde hair during fashion week. Maybe the pic was a hint that she was already thinking of dyeing it, or maybe she decided she missed having lighter hair and switched up her look after posting. Who knows, honestly! And who really cares, because it looks great!

When Kendall tried blonde hair for fashion week, she only kept it around for a few days before returning to a deep-brown shade. But since we’re all self-isolating and she probably doesn’t really have to think about changing her hair color for modeling jobs right now, she could keep it around for much longer this time.