HEDNA U 2.0, Session 1

This session will pull information from the previous content and electronic advertising sessions. Emphasis will be on visuals and engaging with the potential guest early in the process. The use of social media in brand awareness (direct and through channels) will be discussed as will the notion of segmentation/personas. The session will focus on the time before an actual transaction begins.

HEDNA U 206: Revenue Management

1/28/2019

1/28/2019

9:15 AM

10:45 AM

1/28/2019 9:15 AM - 10:45 AM

The session will focus on all aspects of Revenue Management. The session is in partnership with IDeaS.

HEDNA U 2.0, Session 2

This session will focus on the booking decision and processing. Some discussion of more immediate to sale marketing/advertising will be included. The primary focus of the course will be the information in the previous Transactions & Functionality session. The course will include connectivity to CRS/PMS functions as well as potentially the mobile app.

HEDNA U 205: Channel Management

1/28/2019

1/28/2019

11:15 AM

12:45 PM

1/28/2019 11:15 AM - 12:45 PM

The session will pull some information from the Emerging Trends course to show the various channel management options. The course will also pair with the RM SME to look at all costs associated with different channels as part of the overall assessment.

HEDNA U 2.0, Session 3

This session will focus on how to manage content and inventory in various channels. Lessons learned on optimizing content to third parties will be discussed as will the various models of advertising. Also, included in the course will be benchmarking and metrics to identify ROI associated with expenditures.

HEDNA U 204: Engaging with the Guest: The Booking After

1/28/2019

1/28/2019

1:45 PM

3:15 PM

1/28/2019 1:45 PM - 3:15 PM

This session will focus on the check-in process as well as what transpires through guest connectivity throughout the stay. Discussion may include on-property upselling, ancillary revenues and in-room services. Finally, the session will address how to use social media/mobile apps to engage with guest after checkout through loyalty and customer reviews.