I would yell: Daniel! Run!

Denise and Bruce Morcombe with Chatsworth Primary School students Hayden Cook, Selina Walser, Hayden Hanslow and Elsie Gawn and Mr Morcombe with his new tattoo in memory of Daniel (inset).Renee Pilcher

TALKING about their murdered son Daniel never gets any easier for Bruce and Denise Morcombe.

But by speaking out about child safety issues, they continue to lighten the darkness surrounding his death.

The Morcombes set out in 2005 to deliver the message of stranger danger to primary school-aged children.

They soon learned many children they were reaching had a different story to Daniels.

"We want you to make a silent promise.

"If anyone here is being harmed, or has been in the past, by someone they know... Or knows of someone being harmed, then it's okay to tell," Mr Morcombe urged 160 Chatsworth Primary School students yesterday.

"Report it to someone you trust."

The Morcombes have revised and refined their presentation in the past seven years since establishing the Daniel Morcombe Foundation, following Daniel's disappearance in 2003.

Yesterday was their third time in Gympie region for this purpose, with St Patrick's Primary also receiving a visit. Today they will deliver their heart-felt but confronting presentation to children in Hervey Bay and Bundaberg. It is being done in the effort to empower youngsters and give them strategies to protect themselves as well as to try to break the cycle of abuse.

In September for Child Protection Week they will travel from central Queensland as far north as Cooktown.

"If there was one message I could go back and give to Daniel to keep him safe... it would be to run," Bruce said. "If you ever feel in trouble, run to a safe location."

The Morcombes have been using their version of the Three Rs to get across their message; Recognise danger. React and get away. Report - it's okay to tell.

The couple vowed to continue campaigning for child protection despite the ongoing trauma of reliving the circumstances surrounding Daniel's death.