What is SEO and why do I need it? Your Questions Answered

What is SEO and Why Do I Need It?

You may know absolutely nothing about SEO or you might know enough to be dangerous. SEO is all about finding the best ways to raise your rank in the search engines for target keywords related to your company’s business and services.

The goal is to increase traffic to your site, increasing your overall visibility on the web, and in turn, converting that traffic into customers. However, there is more to SEO than just choosing the right keywords or keyword phrases. SEO changes daily, and Fu Dog Media keeps up with the current trends and Google best practices to get you ranked high on search engines.

How Does Search Engine Optimization Work?

Search engines like Google have two major functions: crawling your website and building giving search users a ranked list of the websites they’ve determined are the best results for that particular search. Google is trying to give their users the absolute best information available when you say, “Siri, what’s the best pizza near me?"

So SEO in layman’s terms is the process of making your website design and content the best it can be and crafting it carefully to get you ranked for all the keywords/phrases that you want to target. We do this by asking ourselves, what does your target customer want?

Does SEO actually work?

Remember those big yellow books of phone numbers? They don’t work anymore. No one wants to flip through a phone book. Instead, they ask their phone or type a search on their computer OR ask their social networks. When you go out and about, pay attention to social interaction. It has changed. People always have their phone handy at a restaurant, a bar, and walking down the street.

So yes, SEO does work when done properly. The average person searches for something 20-30 times per day. You need to be a part of those searches.

What does Fu Dog offer in its monthly SEO plans?

Basically, our goal is to get you ranked on the first page of Google. We use in-depth SEO audit tools to analyze your site, your competitors, your visibility (%) on the web, where your keywords are ranked, reputation, and more. We then take that data and go to work.

Keeping Up With SEO

It’s a full-time task to keep up with all the new algorithms and rules for SEO. That’s why so many businesses turn to professional SEO service companies like Fu Dog Media. We make your marketing easier because we handle all the hard stuff. Call us today at 843.608.8777 or contact us to learn more about our services.

Want to read more about SEO? Moz has a fantastic guide for Beginners. Click here to check that out.

We offer SEO to Charleston, SC and nationwide as well as SEO for the Caribbean!