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Month: August 2019

Last March 2019, iManila officially became a Google Partner. As a Google Partner, it not only allowed us to step up in our skills and expertise in running paid ads, but it has also pushed us to go for new milestones. With this, we’re happy to announce that just last month, we earned our Google Search Specialization!

This specialization comes at the right time for us as we continue to prove that as a digital agency, we’re well trained and equipped to help our clients become visible and relevant on the Google Search Network.

How can this benefit your company?

By partnering with a certified Google Partner agency like iManila who specializes in Google Search, you’re assured that the people working with you are experts in the field and can effectively run well-crafted Search Ads campaigns.

iManila is committed to continuously innovating and improving the digital marketing skills and expertise needed to help our clients reach their goals. This badge is just one of the many testimonies to that commitment.

If you’re looking for an agency to help you manage and run data-driven Google Ad campaigns, get in touch with us! Drop us an email at info@imanila.ph or call us at +632 490 0000.

In this day and age of technology and automation, the Philippine retail industry has a big task to move towards a new chapter. The 26th National Retail Conference and Stores Asia Expo 2019 held last August 15-16 in the SMX Convention Center centered on the theme Retail: Reimagined, focusing on the topic of digitalization and modern marketing as the future of the industry.

The conference hosted talks from several local and international experts in the retail industry, who spoke openly not just about the newest trends in the market, but how to survive amid the newest consumers, the Generation Z buyers in the next five to ten years.

While many retailers are still focused on trying to capture the attention of its millennial buyers, the 26th NRCE brought to light the importance to prepare for an even bigger generation – the Gen Z consumers, who will eventually consist of more than 30% of consumers in a matter of five years. These consumers are expected to have an even shorter attention span than the millennials and will demand more active engagement thru visually appealing content that will catch their eyes.

With this in mind, is your business ready for the future consumers?

Designing experience and building trust among your target market are just two of the things that should be remembered in this digital era. With the Internet and social media well within reach, businesses can easily take advantage of reaching out to their target market right at this very moment – allowing your products the visibility it needs to stay at the top of mind of your consumers.

According to a featured article of Ms. Tiffany Lung, a Retail Analyst and one of the guest speakers during the 26th NRCE, “Staying current and relevant in a fast-paced industry like retail is by no means an easy task. Retailers have to be agile, proactive, and quick on their feet in order to retain their market position amongst the competitive field, and at the same time adapt to an omnichannel consumer”.

And what’s the best way to adapt to the omnichannel consumer?

Simple.

Go digital.

The millennial generation and future Gen Z consumers are two of the most active generations online. Going digital will not just allow your brand visibility to these markets, but starting your online campaigns now will allow more time to build online engagement and relationships with your future consumers. At the same time, starting now will buy you time to create brand recall to your future buyers.

Going digital is easy. Start by creating a website then expand your online presence by being active on social media and starting digital paid advertising. Don’t be afraid to try new things for your business. Digital has worked wonders for old and new businesses alike. Why not give it a try?

Looking to take the digital leap? Let iManila help! Contact us at (02) 490 0000 or drop us an email at info@imanila.ph!

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The iManila team during the 26th National Retail Conference and Stores Asia Expo 2019.

The National Retail Conference and Expo is an annual two-day event managed by the Philippine Retailers Association (PRA) and dubbed as the BIGGEST and MOST IMPORTANT Retail Industry Event in the Philippines. Among the big brands who participated in this event are PLDT, Globe, Bench, Wilcon Depot, The SM Store, and Megaworld Lifestyle Malls. iManila is grateful to be an exhibitor and the Official Social Media Partner for this momentous event where the country’s top retailers converge.

Up until a few years back, it would take a while before a shopper made a decision on which brand to buy along the aisles of a grocery store or supermarket. But as the years went by, technology gifted us with exciting innovations. Mobile phones became more powerful than ever. From having a mobile phone with the singular functionality of doing voice calls, the mobile phone developed into an all-in-one device that more or less had the same capabilities as a personal computer. It became faster and more efficient and allowed people to have technology readily available in their pockets.

This advancement in technology has, in response, led to changes in behavior. Research shows that the current global population spent an average of 6 hours and 42 minutes online. Currently, in the Philippines, the average time being spent online is 10 hours and 2 minutes. This actually makes us one of the countries with the longest Internet activity. In which, various businesses, like you, can take advantage of.

Human Attention Span Is Getting Shorter Than Ever

In a study made by Microsoft two years back, it was revealed that the average human attention span is at eight-seconds, making it shorter than the attention span of a goldfish at nine (9) seconds. This only means that your message and idea should come out clearly to viewers in eight seconds or less!

New statistics from Google also revealed that you only have six (6) to eight (8) seconds to get online audiences’ attention. Whether we like it or not, the realities of user experience all happen within an average moment of 8 seconds – what Google calls micro-moments.

What are micro-moments?

Micro-moments are the collective activities and experiences of people online. It is the usual things we look at or search for online. And usually, these moments are so short, menial, and unnoticeable – and yet collectively an indication of our total online experience.

When we search for something and can’t seem to find it in a snap of a finger, ultimately we shift to different search terms or a different application or browser just find what we need to know NOW. This is a perfect example of micro-moments.

New Consumer Reality

Micro-moments are the new consumer reality. Consumers rely on their smartphones to make pre-purchase validations even before making an actual purchase whether it be online or offline.

In between those micro-moments online, within those quick tapping of their phones, and impatient waiting for seconds, a business has to be there with them – a brand has to be able to show them the things they need to get quickly.

Do you need to adapt to this new reality?

The quick answer: YES! The economy of mobile and consumer experience requires businesses to always be on their toes especially when it comes to improving their customer’s purchase journey and experience.

Why? Because in this day and age, consumer experience is one of the most shared experiences online. Great experiences spread like a heart-warming story – the type people will love. Bad experiences, on the other hand, spread like a wild-fire that turn everything in its path into ashes. In short, customer experiences shared online about your brand can either make or break your business.

These experiences are the online consumer micro-moments that brands and businesses should give importance to. These moments sandwiched in eight (8) seconds have gained the power to change the course of how some leaders run their businesses.

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Are you ready to change the way you run your business? Let iManila help you make consumer-based strategies to enhance your business’s marketing. Learn more about our digital marketing services by clicking the link below.

It was a hectic Monday, and your office is in chaos preparing for the weekly management meeting– when suddenly a noisy commotion grows in a corner as your employees are starting to break in panic.

“No inbound leads have come in!” an assistant, cried in.

Everyone’s on their toes trying to find out why, only to realize that the culprit is your server, as it crashed and failed to load your website, thus making it inaccessible for a couple of hours now, and still counting.

The sad thing is, this is the third time that this has happened just this month alone, and it’s starting to take a toll on your revenue.

What to do?

This scenario is probably one of the main stressors for most companies relying on their online channels to generate business.

The one-million-dollar question here is, “is it worth it to get stressed over this kind of issue time and time again?”

Our answer is NO.

You can always rely on reputable companies who can do it for you.

As one of the most trusted full-service digital marketing agencies in the country, iManila is the go-to provider of brands and companies here and abroad for the following services:

Our hosting solutions are engineered for powerful and reliable performance online. From shared and dedicated hosting to SSL certificates and web security and backup, you can count on our solutions to provide 99.5% uptime and availability.

Our mission is to turn beautiful designs into useful and functional websites that represent your business in the best way possible. With a pool of expert designers and developers, we are very much capable of producing well-designed and functional websites from informational websites, to e-commerce sites with various functionalities.

A website is not just the only thing that businesses need these days. Reach your market through web and mobile applications by transforming your business to carry out automated processes and operations to improve productivity and profit.

Today’s online information age is unstoppable and is accelerating faster than anyone can anticipate. With social media networks and search engines rising as key getaways of the information highway, marketers are rapidly shifting from offline to online to reach their customers.

With the combination of both organic effort and paid advertising, you can surely interact with your audience in real-time. To add, digital marketing provides measurable results which can surely empower you to make wise business decisions when it comes to optimizing your campaigns and achieving your company’s goals.

Get 24/7 support from our fully-equipped, highly-knowledgeable technical staff! With over a million man-hours of experience, our technical support specialists can solve and troubleshoot all hardware and software issues of your business.

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Let iManila give you the peace of mind that you need. To know more about our services, call us at +632 4900000 or send us an email at info@imanila.ph.