Online healthcare products store, HealthyWorld which is based out in Mumbai, has secured USD 200,000 in seed funding from a group of investors.

As per a VCCircle report, the new funds will be utilized for marketing, private labelling and offline integration. The company was started in 2011 by Puru Gupta and Sreejith Moolayil, claims to be selling over 4,000 products covering lifestyle issues, disease specific alternative, healthy diets options and nutrients. The firm had also made partnership with 200 dieticians and nutritionists. Previously, it had received an undisclosed amount from Krishna Vishwanath, ex-consulting head, Cognizant Consulting.

Its competitors include Healthkart, which raised an undisclosed amount in series B funding led by Intel Capital. Apart from this, BookMEDS, an online healthcare company for medicines and medical products, has secured USD 100,000 in angel funding from a private investor- Fabella Singapore Pvt Ltd.