STRATEGY Content Strategy INNOVATION Wallet Testing® Quaker Real Medleys The Challenge An established brand needed to quickly create and optimize positioning to create competitive differentiation for a new product line entering an emerging and crowded category. What We Did Wallet Tested™ Real Medleys with real consumers—spending real dollars, quickly discovering optimal positioning to drive conversion and frame the value proposition. Longitudinal purchaser follow-up revealed the usage experience and repeat intent. The Result Launch positioning and communication that has proven to resonate with consumers and motivate purchasing at retail. Images provided by Quaker Oats...

INTEL Insights STRATEGY Creativity Collective™ INNOVATION Clorox Green Works The Challenge Shift usage from a fringe consumer target to the mainstream, in light of skepticism for “green product” efficacy. What We Did Through a range of insights exploration—in-context learning, deprivation studies, shop-alongs, and transactional learning (Wallet Testing™)—BrandJuice surfaced unmet needs, depth of sensitivities, and subliminal triggers for “green product” adoption. The Result Development of $400M year-one product line for Clorox. Images provided by...

INTEL Insights STRATEGY Brand Positioning Brand ArchitectureMessagingContent Strategy DESIGNCampaign / AdsBrand Style Guide Internal Branding Accuray The Challenge When Accuray acquired TomoTherapy, a former competitor, the world needed to know these newly-merged companies were now a singular powerhouse. What We Did Used physician, referring influencer and patient insights to create customer insight-driven umbrella brand positioning, as well as a portfolio strategy and value-driven product messaging across diverse audiences. The Result The bold, unified positioning resonated across audiences, and won the EX Award for best integrated marketing campaign of the year. Images provided by...

We keep score! Tracking millions of unstructured conversation we filter them by source, sentiment and submit them to a complex brand attribute model that coorelates well with purchasing behavior to make predictions on market share success.