Storebrandformula.com is an advocate for infant health and nutrition. We support moms and families in their infant feeding decisions and believe good nutrition early in life provides a healthy foundation for the future. Experts agree on the many benefits of breastfeeding.

The medical community – including thought leaders at the American Academy of Pediatrics (AAP) – agrees infant formula is a safe, science-based, nutritious means to nourish babies. Millions of infants have thrived on baby formula. We should know, because Store Brand Infant Formulas, sold at Walmart, Target, Kroger, and other retailers, have been fed to millions of babies around the world.

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