Technology is most powerful when it empowers everyone.

Camera pans slowly across a home kitchen, then cuts to a mirror. Sady, a woman with spastic cerebral palsy, is in the mirror’s reflection. Her hair is being brushed by her caretaker.

Cut to various shots of Sady being dressed by her caretaker.

(Sady — narrating with the help of electronic voice software)

People think that having a disability is a barrier.

[wheels rolling]

Close-up of her electric wheelchair wheels rolling over a threshold.

[buttons clicking]

Cut to Sady, working with an iMac at a desk in her home. She moves her head to operate switches on both sides of her wheelchair headrest, typing in Pages through Switch Control.

(Sady narrating)

But that’s not the way I see it.

Close-up of the iMac screen reveals her narration as it’s being typed.

Cut to a young man holding up his iPhone while making sign language gestures.

(Sady narrating)

You can catch up with friends.

The man is using FaceTime to have a sign language conversation with a woman.

She signs back while smiling.

Cut to a young man, a boy, and a woman in a park. The young man is taking a photo of the boy with iPhone.

(Sady narrating)

You can capture a moment with your family.

Since the young man is blind, he uses the VoiceOver feature to follow audible commands in the Camera app.

(iPhone)

One face. Small face. Focus lock.

[Camera app shutter sound]

Cut to a close-up of a woman’s hand holding an iPhone. She opens the Home app and taps the Good Morning button.

(Sady narrating)

And you can start the day bright and early.

The woman is lying in her bed. Her lamp turns on and the window shade rises automatically as a result of pressing the button. She moves from the bed to her wheelchair.

Cut to a doorway as a man exits, prepared to go on a hike with friends. He looks at his iPhone.

(Sady narrating)

You can take a trip to somewhere new.

Close-up of his ear reveals that he is wearing a hearing aid.

[wind blowing loudly]

Cut to a close-up of the man’s iPhone screen. He selects Outdoor in his hearing aid settings.

[wind blowing quietly]

(Woman)

Three miles to the summit.

He continues walking to catch up with his friends.

Cut to a young boy in a classroom, studying on an iPad while wearing headphones.

(Sady narrating)

You can concentrate on every word of a story.

Cut to a close-up of the boy’s iPad screen. “Home Before Dark” is the title of the chapter he’s reading. His iPad reads the first sentence aloud, highlighting each word as it is spoken.

(iPad)

A bird began to sing.

Cut to a close-up of the boy’s face as he reads and listens.

(iPad)

Jack opened his eyes.

Cut to a close-up of an Apple Watch on a woman’s wrist.

She taps Outdoor Wheelchair Run Pace in the Workout app, then taps Start.

(Sady narrating)

You can take the long way home.

The woman quickly propels her wheelchair down a paved path beside the beach. Suddenly, she stops and begins moving backward, as if she were in a video being played in reverse.

[music swelling]

Camera zooms out to reveal that this is a video that Sady is editing in Final Cut Pro. All the previous scenes described above are quickly played in reverse as well.

(Sady narrating)

Or edit a film . . . like this one.

[buttons clicking]

Cut to a close-up of Sady, moving her head to operate switches on both sides of her wheelchair headrest, as she continues editing the film.

(Sady narrating)

When technology is designed for everyone . . .

[buttons clicking]

Cut to a close-up of Sady’s iMac screen where she opens a directional controller and selects a downward motion. She moves the final clip into place — a shot of the woman in the wheelchair racing toward the sunset on the horizon.

(Sady narrating)

. . . it lets anyone do what they love . . . including me.

Cut to a close-up of Sady, smiling.

[click sound]

Cut to the Apple logo against a white background.

Taking a family portrait. Catching up over FaceTime. Replying to a text with a unicorn Animoji. We want everyone to enjoy the everyday moments that technology helps make possible, so we work to make every Apple product accessible from the very start. Because the true value of a device isn’t measured by how powerful it is, but by how much it empowers you.

Vision

Sometimes a word is worth a thousand pictures.

Apple devices let you write a text or email without seeing the screen. You can take a perfect group selfie just by hearing how many faces are in the frame. Using these features may feel like magic, but it’s very much by design.

Now, he drums intensely while two long-haired guitarists shred on black guitars. Carlos leans into a microphone, then lets out a shout.

Titles: Carlos V. and VoiceOver On.

A white Apple logo on a black background.

[Cheering]

VoiceOver tells you what’s happening on your screen.

VoiceOver describes exactly what’s happening on your iPhone, Mac, Apple Watch, or Apple TV, so you can navigate your device just by listening. Apple’s built-in apps support VoiceOver, which will talk you through tasks you do with them.

Display Accommodations. Easy on the eyes.

If you have color blindness or other vision challenges, you can adjust the view on your Mac, iPad, iPhone, Apple Watch, and Apple TV so it works better for you. Choose from a preset range of color filters on your iPhone or iPad or fine-tune them. And turn on Invert Colors on all your devices to instantly change the values and create more contrast.

Magnifier works like a digital magnifying glass. It uses the camera on your iPad or iPhone to increase the size of anything you point it at, so you can see the details more clearly.

Upsize the text in apps.

When you activate larger Dynamic Type on iPhone, iPad, or Apple Watch, the text inside apps like Mail, Messages, and Settings is converted to a larger, easier-to-read size.

Get a closer look with Zoom.

Zoom is a powerful built-in screen magnifier that lets you enlarge a section of your screen to many times its normal size, so you can better see what’s on the display. It works on Mac, iPhone, iPad, Apple Watch, Apple TV, and all apps from the App Store.

Hearing

We want to keep everyone in the conversation.

When products are designed to be accessible, more people can do what they love. That’s why we build powerful features into every operating system and every device to help people who are deaf or hard of hearing.

Cut through the noise with Live Listen.

Whether you’re having dinner in a loud restaurant or taking a class in a crowded lecture hall, Live Listen lets you fine-tune your Made for iPhone hearing aids to help you hear more clearly. For quiet conversations, move your iPhone or iPad closer to the people who are speaking, and the built-in microphone will amplify what they’re saying.

Catch every sign, gesture, and facial expression with FaceTime.

With high-quality video and a fast frame rate, FaceTime is a great way for people who use sign language to communicate easily. And because Mac, iPhone, iPad, and iPod touch all come equipped with FaceTime, you can talk to iOS and macOS users across the street or across the globe.

There’s a lot more to closed captioning than just reading dialogue. You can also use it to display the music and sound effects while you watch movies on any Apple device. So everyone can enjoy a true cinematic experience

See your phone ring with LED Flash.

Don’t miss an incoming FaceTime call, text message, email, or notification. Just set the LED light on your iPhone camera to flash. Instead of getting an audio alert, you’ll see a blinking light from the rear flash.

Physical and Motor Skills

One tap. A million possibilities.

We build powerful assistive features into Apple products to give people with physical limitations greater control over their lives. You can navigate onscreen keyboards and menus with a single tap using Switch Control, customize accessible Multi-Touch gestures to work best for you, or control Home-Kit enabled accessories.

In his motorized wheelchair, Ian moves along a lush forest trail lined by ferns and tall, moss-covered trees.

He approaches a silvery waterfall.

Ian reclines his chair, framing the rushing waters in the capture screen of the Camera on his armrest-mounted iPhone.

[Mechanical whirring]

[Water rushing]

He moves his lower lip against two switches mounted in front of his mouth to use Switch Control.

[Clicking]

He selects the shutter button, now outlined by a green box, then takes a photo.

[Shutter snaps]

[Water rushing]

[Bird calls]

Ian gazes up at the cascading waterfall. His long, blonde hair hangs in dreadlocks from under a black and white bandana. His black puffer jacket is coated in mist.

[Clicking]

[Water rushing]

Titles: Ian M. and Switch Control.

A white Apple logo on a black background.

With Switch Control, you’re in control.

Switch Control is assistive technology that lets you use built-in features as well as switches, a joystick, or other adaptive devices to control what’s on your screen. So you can fully interact with your iPhone, iPad, Mac, or Apple TV without touching it.

If you have trouble using standard gestures, like pinch, you can use AssistiveTouch to change them. Customize gestures and make other features accessible with just a touch from the AssistiveTouch menu.

Accessibility Keyboard. Type what you see.

Did you know that you can navigate macOS with minimal use of a physical keyboard? It includes a new onscreen Accessibility Keyboard that’s fully customizable and gives users advanced typing and navigation capabilities.

Learning and Literacy

Focus your attention. Unleash your imagination.

Everyone learns differently. And our products are designed to support those differences. So they include innovative technologies that can read words or even whole pages aloud for auditory learners. Or strip away visual noise on the web to create focus for those who need it.

Three teenage girls sit on the sidelines of a soccer game. They wear matching green and white uniforms. Two of the girls lean in to watch the middle girl, Meera, as she uses an iPad.

Digital Voice: We all went to Simon's Island in Georgia.

Girl: I've been there.

Digital Voice: I loved it.

Girl: Where's another place you've been?

Meera taps the screen of her iPad, generating a response.

Digital Voice: Alaska.

Girl: Wow.

[Cheering]

The three girls smile as they look up at the field.

Girls: Go, Violet!

Meera exclaims and claps.

Girl: We have a good team this year.

Meera nods, then taps on her iPad.

Digital Voice: They are awesome.

Girl: They really are.

Girl: Yeah, even though we've only won once.

Titles: Meera P. and TouchChat on iPad.

[Whistle blows]

A white Apple logo on a black background.

Powerful innovations come together to help you communicate.

Every iPad, iPhone, and Mac has built-in communication features that support learning. FaceTime lets you communicate visually, whether you use sign language, gestures, or facial expressions. Speak Selection helps with language development by speaking words you’re reading. And Text to Speech can make learning easier by letting you hear what you’re reading and writing. There are also many third-party apps in the App Store, including TouchChat, to help you communicate more easily.

With Speak Screen, a reading experience can be a listening experience.

If it’s easier for you to read while hearing the words spoken aloud, Speak Screen can read text from documents, books, web pages, or email on your iPhone or iPad.

With Typing Feedback turned on, your iPad or iPhone can give you spoken feedback, including text corrections and word suggestions, as you type. So you can stay focused on what you’re typing.

Bring focus with Guided Access.

Guided Access lets parents, teachers, or therapists limit iPad to one app at a time, and limit the amount of time spent in an app. So iPad can be a powerful tool for autistic people or those with attention and sensory challenges.

Safari Reader puts the emphasis on content.

For some students, navigating the web on iPad, iPhone, or Mac can be sensory overload. Safari Reader reduces the visual clutter. It strips away ads, buttons, and navigation bars, allowing you to focus on just the content you want. And on Mac, you can choose to use Reader automatically on websites where it’s available.