“It will still only be a proposal —I realize there’s no guarantee. But it will be the best darn proposal we ever wrote and you ever got, because we’d agree—to the best of our ability—how we would work together in advance to address all your issues and build those approaches into the proposal itself.

What do you say? ”

We normally think of the sales process as something that precedes having a good customer or client relationship. First we get the sale, then we can be all trusting and collaborative.

Writing the proposal together, with the client, changes that. It creates trust and collaboration before the sale. It models those attributes in the proposal process itself.

Doesn’t your client deserve the best proposal possible? Don’t you? Why not work together—on the same side of the table—to make sure you both get what you deserve?