Social Media Assistance

We are most impressed with the talent of the TOLC team and find great value in the owner insights they are providing us, along with the step by step recommendations on how to respond in this ever changing social media environment.

Wendy Poe

SVP, Club Services; Chief Customer Officer, Bluegreen Corporation

In today’s hospitality industry, social media and online reviews play an important role in the vacation decision-making process. To keep pace with this new reality, online monitoring and reputation management have become essential for every brand.

RCI has leveraged its knowledge of online listening platforms, the timeshare industry, and social media to launch the Timeshare Online Listening Center (TOLC). Through TOLC, RCI can help you understand, manage, and influence what is being said about your brand online.

The RCI TOLC monitoring service includes:

Monitoring of online and social media channels using highly-rated listening platform technologies to uncover what consumers are saying about your brand.

Configuration of a customised monitoring profile based on a set of relevant keywords associated with your brand and the timeshare industry.

Benefits of RCI TOLC

This turnkey solution can help you overcome obstacles in developing your own online monitoring capabilities including:

Crisis Management: Online criticism can evolve quickly into a crisis. RCI’s TOLC can help you to identify potential problems and address them before they spread.

Support: TOLC’s ongoing alerts to both positive and negative comments, along with customised response recommendations, can help you identify opportunities to interact with and learn from your owners and guests.

Market Research: Online discussions and reviews can provide a wealth of information. TOLC monitoring allows you to collect a wide variety of data that can help you develop and optimise numerous aspects of your business.

Marketing Measurement: TOLC monitoring will also provide data around online marketing campaign successes, and track metrics associated with social marketing.

Engagement Measurement: Through the use of TOLC monitoring, you can obtain a true understanding of how engaged your customers are, based on trends related to sentiment and topics of conversation.

People, Platform and Process

RCI’s team of experienced professionals are located in listening command centers in Parsippany, NJ and Mexico City, and specialise in social media and online brand reputation monitoring. The team reviews data collected through its third-party listening technologies and categorises brand mentions by topic and sentiment for further analysis.

RCI will work with you to build a listening profile specific to your brand and associated properties. Initial configuration can be set up in just a few weeks. Our team carefully reviews all brand mentions. Items warranting attention (such as complaints or negative reviews), along with response recommendations, are shared with your designated contact so your response can be finalised and published. RCI will also recommend items that can be leveraged to enhance your brand perception.