Seeing it

It's not something you can Google or get on istock, it's how someone takes their art and puts it into a format that works, that fits the context with creativity. It should not just be beautiful or imaginative, it needs to be a contribution to the goal, to tell the story in the best possible way. It's not easy because it requires big picture thinking with detailed thought. Great communicators and story tellers know what needs to be said and how to best say it with a spin of artistry.

Of all of our inventions for mass communication, pictures still speak the most universally understood language.