PR president sues over Internet site linking him to douche

A New York publicist is suing a rival for allegedly linking him to a feminine hygiene product.

5W Public Relations president Ronn Torossian filed a $20 million suit in Manhattan Supreme Court last week after claiming his rival Four Corners Communications set up a bogus Web site in his name that linked viewers to Summer’s Eve douche, the New York Post reported.

Torossian represents Pamela Anderson, Snoop Dogg and the state Of Israel.

The site, www.rontorossian.com, shows a Summer’s Eve image of a smiling woman with the words “Enjoy being a woman.”