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We are El Paso Agents for
The Pictorial Review
Patterns arad Magazines
1 '.Til YEAR
ting
Valoes In
Dress Goods
"QRESENT fashions will make
it easy for the home dress
maker of Utile experience to make
her own frocks. Tempting values
in woolens for Spring will be
found in the second floor Dress
Goods section. Pay us a visit
during Sewing Week.
I'ALM BEACH SUITING S laches
vulc A washable fabric, shown in
H'crl novelty striped effects, as well
plain shades. The popular cloth
for coats, akirts and dresses. 6G
inches wide. Sewing
ivk, a yard,
Kt
SHEPHERD CHECKED SUITINGS
60 indies wide. Suitable for suits,
okirts, eoaU and children's dresses.
cry pood for mountain or coast wear.
An exceptional value -. p
for Sewing Week, at B
ft Y STtt
VIYELLA NON-SHRTNKABLK ALL
WOOL WASH FLANNEL Fast col
on Shown in a splendid assortment,
suitable for night and day wear. For
d uw make it up into Sport sKrte,
jackets, akirts, Mouses and dresses.
For cool night se it for night
shirts, sleepers and pajamas. Posi
tively the most satisfactory all
'wool flannel sold.
Sewing Week,
a -yard, at
ALL WOOL CHALLIES WE are
hhowmg one hundred new and novel
designs in all wool Challiea, for chil
dren's dresses, omen's Mouses, ki
mono, house dresses and street
tlrrtmen Challie is the ideal fabric for
mountain or coast wear, liny your
Mipph during Sewing
Week at a
AHld,
MOOLENS FOR SPORTS AND
MOI -VTAIN WEAR See our beauti
ful all wool, novelty coatings, skirt
nips and suitings. Shown in cheeks,
stripes and plaids. Suitable for the
seaahore or the mountains. These
notcUy woollens will be especially
priced" for Sewing Week. 44 to fid
lmli wide fabrics, at
the vard, $2.45, $1.98,
$1.69, $1.45 and
ng
(El Tailoring
"E make exclusive
clothes for women
Everything To Malie Your Easter and Spring Sewing'
who discriminate. The
well dressed women who
appi'eeiate graceful tail
ored lines and exclusivc
ness in made-to-measure
clothes, will more than ap
preciate the skill of such
artists as our
Madame Allan (EL
Mr. Lazeres
both of whom are experts in their
respective lines. Mme Allan and
Mr. Lazeres lave made many
friends and satisfied customer dur
ing the past season and it is with
great pleasure, that we offer their
services to our patrons, knowing
when we do so that we are giving
the very best to be liad. All work
is strictly guaranteed by "The Pop
ular" to be entirely satisfactory.
We cofdially invite our patrons to
visit these departments and become
acquainted with Mme. Allan and
Mr. Lazeres and inspect the high
giade of work they are turning out.
Mme. Allan Will
Gladly If elpDesig'm
01 Plan Your New
Dress FREE OF
CHARGE
? ? iir:ES ifr
A Pleasure And A
e
rHAT better way could you spend the intervening days between
now and Easter than in planning Spring dresses or remodeling
old garments to meet with the new season's style requirements? Then
again, you can fashion new apparel which will make a welcome change
from winter costumes. And the children's wardrobe can be freshened,
too.
Professional dressmakers and those of you who make your own
clothes or supervise their making will find this Sewing Week most
In The S
During' S
ewmj
GENLECE WASHABLE TUB SILKS Shown
in one hundred different
striped effect for shirts,
night shirts and pajamas.
Sewing Week Special,
a yard, at
patterns. Neat
dresses, blouses,
95c
NOTE The average shirt lengths will cost
$tS3. The average
dress pattern will
cost CfO
ALL SILK CHIFFON DRESS TAFFETA A
splendid, soft quality. The most popular of
dress silks, shown in black
and navv onlv. The 40-iach
grade,whileitlasta,ayard, tp
COLORED CHIFFON TAFFETAS The queen
of dress silks for Spring and Summer, 1910.
Shown in both pastel and street shades. We
feature the above popular taffetas for Sew
ing V, eek, at the yard,
$1.89, $1.69, $1.49
and
NOTE The above silks are excellent values
under present market conditions.
ALL SILK CREPE DE CHINE 40 inches
wide. A splendid dress weight, in nearly all
colors. This fabric you will pay $1.50 a yard
u duplicate, sewing Week,
the average dress- pattern
mill cost you $5.0S. A yard.
CREPE BERBER About 200 yards of Chen
ey Bros.' all silk Crepe Berber, in white ami
pink only. It's washable and ideal for under
wear purposes; 44 inches wide. .-. -v
A most wonderful value for Sew- S3')) &3, f
ing Week, at the yard,
BLACK TAFFETA SILK Possibly the most
in demand of all silk fabrics today. We show
unduplicated values, 36 -gfo . &
inches wide, at a yard, JjR II
$1.85, 51 .59. $1.39 and VioV
GEORGETTE CREPE A splendid q.iality for
blouses, dresses and combinations.. Shown in
a full color assortment.
Priced special for Sewing
AVeek, at a yard,
KAYSER'S ALL SILK JERSEY CLOTH For
Sports wear. Here in stripes aud in plain col
ors to match. See it.
A. B. C. SILKS A soft semi silk, with high,
permanent silk luster. Washable and very
durable. Shown in street shades, for dresses
and blouses. Pastel shades for underwear
purposes; 3C inches wide. Sew-
iKr' 50c
GENUINE WASH HABUTAI Full yard wide.
Shown in stripes, checks and plaids. Ideal for
dresses and blouses for Summer wear. All silk,
washable, and fast colors. The ttr.
average blouse length will cost 7 Q)(f
$1.58. The yard, at "
CREPE DE CHINE SHIRTINGS All silk, ex
tra heavy quality. Shown in over 50 novel ef
fects. This is the largest and most beautiful
line of silk shirtings ever shown in El Paso.
This crepe de chine shirting is sold the country
oer at w'i the yard. oc-
ing Week, a yard
at
EL PASO
EL PASO, TEXAS. SATURDAY, APRIL 1, 1916.
Success Will
oinciay,
'1TH Easter the crowning dress
event of the Spring season only a
few weeks away, we have planned to
make Sewing Week the most interesting
six-day shopping event of the Spring sea
son for buyers of silks and woolens.
Our stocks were never more complete
our assortment of novelty silks never
more beautiful than now. Take advan
tage of Sewing Week prices. You will
save money. Note the special values of
fered for this event:
NOVELTY SHANTUNGS FOR SPORTS WEAR Show in
novelty stripes, in the season's popular shades natural and
rose, natural and navy, natural and emerald, natural and
Copen, natural and American beauty. These novelties are
most effective when combined with the plain -. ry
Shantungs. Priced for Sewing Week, at a B fN)jr
yard, $1.19 and ""
SHANTUNGS AT HALF TRICE Oriental
Shantungs or pongee. As warm weather ap
proaches comes an increased demand for Shan
tungs, to make the ever ready Summer gar
ment, for travel, mountain or seashore wear.
These silks are very popular for dresses, skirts
and suits, and arc also used extensively for
petticoats, pajamas and night shirts. Wo have
two hundred pieces of Oriental Shantungs that
will be sold Sewing Week at one-half price.
Supply your needs for Summer now. Limit,
one piece to a customer, at these prices:
, 23 to 35 inch, 75e quality, at 38c
33 to 44 inch, $1.00 quality, at 49c
RIBBON STRIPED WASH SATIN HABUTAI
For wash shirts and blouses. Shown in old
rose, gold and poach. This is one of the sea
son's novelties; 3G inches S -a
wide. Sewing Week, a Jjfe I H
yard, at y1aJ'
SHEPHERD CHECKED CHIFFON TAF
FETAS Full 3C indies wide. Shown in brown
and white, black and white, navy and white.
A 6plendid weight for dresses. Very much in
demand for children's wear. Worth $1.50.
While it lasts during
Sewim Week, a
yard. It W &0
SILK AND WOOL POPLIN For suits, dresses
and skirts. Shown in a complete color range,
at the following prices:
40 inch, $1.25 grade, at 98c
40 inch, $1.50 grade, at $1.29
44 inch, $350 grade, at $2.29
HEAVY PONGEE COATING 200 yards of 3C
inch quality, for suits and auto coats. Worth
$150 a yard in a regular way.
Sewing. Week, it goes at half
price, or a yard,
GOLFINE CORDUROY 32 and 30 inch heavy
grade, Golfine Corduroy. Shown in popular
sliades lor sports wear.
Worth SI .50. Sevimr
Week, a yard, at V B,
FANCY CHIFFON TAFFETAS The item of
big interest will be the wonderful assortment
of beautiful chiffon dress taffeta, in striped,
plaid, checked and novel effects for the proper
Easter frock, skirt or suit. Never have we had
a nioie beautiful assortment of hi"U class nov
elty silks, and never again this Spring will
you be able to buy them at such low prices.
Values to $155, at a yard... 98c
Values to $1.50; at a yard. ..$1.29
Values to $2.00, at a yard... $159
Values to $2.50, at a yard... $158
Values to $3.50, at a yard... $259
A COMPLETE LD3RARY OF FRENCH
FASIHON PLATES Are at your disposal.
No chance for Dame Fashion to side-step you
if you study these books which await you here.
LK BON TON, CHIC PARISIEN,
ART DE LAMODE, ALBUM DB BAL,
COSTUME UOYAL, VOGUE, ELITE,
L-ELEGANCE PARISnSNNE,
ALBUM BLOUSES NOUVELLES,
LA PARISIENNE ELEGANTE,
LES PARISIENNES,
AND A HOST OF OTHERS.
"KHAKI KOOL"
" I "U 1l.., ll'A.J
in faebirin (nr liearb H "iMJ 1 if Uv
and Summer resort
wear. Shown in manv
nAV.1 off,,-!. A.l- In fMl D ff.fJ $ i ff (O,
.. . . tt .- iBSCgJMSJ - -y
s;,. , ...v -v-r v yvs,ryrv r-v i
HERALD
" x-'rir rf-Kr Vy fy w.' 5y rr -.i ---... -j -fcj i
Be Specially Featured
important and interesting. It presents the new fabrics and dress ac
cessoriesmerchandise you must know about to intelligently judge
and plan Spring costumes. Notions and small wares necessary tor the
proper making of the garments also take a promising place in this
Assortments are pleasingly large, insuring easy selections. Regular
prices give perfect values. Eeduced prices on the special make real
bargains. Come to Sewing Week and benefit by the advantages offered.
Of Fasiiionalble
THE Wash Goods and White
Goods Department spreads he
fore you a most superb assortment
of staple anad fancy weaves gath
ered from the world's style centers.
The American manufacturers this
year having the proper incentive to
produce dainty wash fabrics have
outdone themselves, and we have
on display wash goods and white
goods for Spring and Summer wear
that are both original and inspiring. Many lines
of both white and colored fabrics are not men
tioned here, but we have them just the same.
'EMBROUJERED SHEER WHITE ORGAN
DIES On shadow plaid, stripe or plain
grounds Some wonderful creations this year,
priced at a yard,
$1.75, $1.50,
and
H.25
PLAIN WHITE VOILES, ORGANDIES AND
BATISTBS 36 to 45 inches wide. Sheer,
NDIES AND
ide. Sheer,
S5c
beautiful fabrics. Priced at a
yard, $1.00 downward,
to
WHITE FLAXONS Plain weave, checked or
cross barred designs. A most satisfactory
fabric for aprons, dresses, fine underwear, and
babies' clothes. Prices start at i e
50c, and range downward, J C
to a yard, at "
WASH GOODS AT 19c Flowered voile,
striped and checked voile, Egyptian crepe,
stripes and checks of all colors. These ma
terials are lines that are broken no complete
lines of any of these goods but -a
pretty patterns nevertheless. Val- J
ues up to 35c, at a yard,
FLOWERED WINDSOR PLISSE CREPE
Dainty pink, blue, green, yellow and laender
rosebuds on white grounds. Used extensively
for undrewcar of all kinds, negligees and
children's dresses. Special values sr
for Sewing Week, at M? U
a yard,
NO. 500 LONGCLOTH OR NAINSOOK 3G
inches wide Both of them are excellent fab
rics for general underwear use. (limit of
one bolt of each to a cus
tomer), at a 12 yard bolt,
.for. I
BOXED NAINSOOK Including "Bridal
Wreath," ' "Odaka." "Oyama," "Phantom
Stripe," "Phantom Check" and "No. 2003." All
of those numbers represent the best sheer and
medium nainsooks. They come in 10 and 12
yard bolts of 36 to 42 inches wide, bpeciai
for Sewing Week,
your choice of
a bolt,
2.25
SPKOAL VALUE IN WTIITE FABRICS.
Checked Dimity, Striped Batiste, Dotted Swiss.
Plain Voile, Fancy Crepe and a number of
staplo white materials. Single pieces. Val
ues up to 30c a yard,
at a yard,
. only
WHITE CREPE AND VOILE 3C and 40
inches wide. Plain and novelty weaves. Wide
stripe, dot and cpongc weaves. Extra
Fpecial values for Sewing -a ".
Week, at a V!l't'
yard,
"' !
1 mflvoanm Muuni
i
UQ)ID)&XGUOUhl5J
,- ,t-t .
Week-End Edition, rApril 1-2, 1916.
EL PASO'S
PRINTED DRESS VOH.ES 40 inches wide.
Combinations of colors and white ground ma
terials, with floral, stripe, plaid and figures
in colors thereon. Sewing "J rerf
Week, a yard,
at
SHEER EMBROIDERED VOILES With
dainty woven stripe and embroidered figure.
40 indies wide. An' exquisite q p
line of wash materials, at the jj) S t
yard, 'w'
OVELTY WOVEN AND EMBROIDERED
DRESS VOILES Showing the new Sports
stripes, in all colors, embroidered figures and
coin dots. To see them is OmT
to want them. Sewing fi B C
Week, a yard, at
SILK MEXED DRESS AND WAIST FAB
RICS Comprising flowered effects in both
white and colored gorunds; stripes, all colors
and varied colors, and embroid- JE?tfr
ered silk mixed erepe. LJr
Special value, at a yard,
CHIFFON LISSE 36 inches wide. Also other
attractive woven stripe voiles, showing the
newest stylo novelty effects. Watltable,
crisp, dainty dress materials, i .
at the 45
DRESS LINENS 46 inches wide. Solid col
ors, in all shades now in stock, but we do not
know how long we will have them. Shrunk,
finished French linen, S-
at a yard, 85c J) C
and & -
SPORT'S STRIPE SKIRTINGS AND SUIT
INGS On Gabardine, Waffle Cloth, Galatea
and Oxford. 36 to 40 inches
wide. Priced at a yard,
60c to
HALF SILK SHIRTING -For men's negligee
shirts. Oxford and Madras weave. Absolutely
reliable as to wear, color and appearance.
This is a beautiful line
of fabrics. A yard,
at
75c
NOVELTY WHITE VOILES AND ORGANDY
36 and 40 inches wide. Dainty shaddw
plaids, embroidered figures, nub stripes and
cluster stripes. Large assortment rf- '-
of weaves.. Two special lines, at J'. S) C
a yard, 35c and JasJ
ALLOVER EMBROIDERED WHITE VOILES
AND MARQUISETTES-36 and 40 inches
wide. Neat embroidered figures, either large
or small, on sheer or snowflake voiles. Very
beautiful for di'esses or .jfo i Cjf
blouses. Priced at a yard, sbv Jat
$250, downward to ' S
During
erf ul Array
Fabrics
Floor the Perfected Spotless SBiriix&er and FinisHer
(Advance 1016-1925 Model)
Fm the Proper Sponging, Shrinking and Finishing of All Kinds of Wash Goods
and Dress Goods
.This Shrinker fills a long-felt want, as every class of material is given a beautiful finish. We are ever
alert for new ideas, tending to increase the efficiency of x;r store service, and will give
A FREE PUBLIC EXHIBITION, SEWING WEEK
Beginning Monday, April 3d, that etery lady in our city may get a sample of this high grade work.
Hereafter This Perfect Work, 5c Yd.
And to boost the sale of AMERICAN MADE WASH GOODS, all Wash Materials not over 38 inches wide
will be shrunk for 3c a yard. You cannot judge shrinking by ordinary standards. It's results THAT
COUNT.
Any Wash Goods Material or Dress Goods Pcrchased at Our Store During Sewing Week, We Will Sponge
and Shrink Without Any Charge Whatsoever.
The Poptxlar's Men's Store
Moved Across the Street
Right Next to Feldsnan's
MOST PROGRESSIVE STORE
-j. -j '
i The
See Our OtHer
Advertisement In
Sunday's Paper
SL Embroideries
VAST assortments of laces and em
broideries that are striking exam
ples of "The PopuIarY buying power.
Values offered are extraordinary and
exceptionally so when one considers tha
prevailing prices with the importers,
and the scarcity of foreign merchan
dise yet every time offered is new and
of the most wanted kinds, suitable for
babies', children's, misses' and women's
garments. With every indication of a
big "White Season," we believe that
you could not do better than by sup
plying your season's seeds during Sew
ing Week.
STI-K ALLOVER LACES A most
stunning material for Summer blouses.
White, pink or black. A wida range of
pretty designs from which to select.
Full 26 inches wide, jrfo s " m
$1.25
45-INCH ORGANDY FLOUNCING -Sheer
French, organdy flouncing, i
inches wide. Beautifully embroidered
in a host of "iJUnd"
patterns. The yard,
at
18-TNCH HOVELTY FLOUNCTNGS
A lot that defies competition. All silk
net flouncing?, embroidered !n shc'-r
silver or gold metallic thread. Beauti
ful designs that are wanted for after
noen and evening dresses. Kinds that
would be cheap at
$2.50 and more.
Rneeial a. -rani- At '' "
27-INCH ORGANDY FLOUNCTNG
A material thai Is ideal for Misses'
Confirmation, Saster or Graduation
frocks. Sheer French organdy, per
fectly embroidered in neat yet effective
designs, imparting all the freshness of
Spring. A splendid gjf& rf
value, at a LZ5
18-INCH FLOTJNCTNG To match thl
above lot, specially
priced, at the T Jif
yard, S Jf
LITTLE MISSES' FLOUNCING A new
ide for the children's wear. 27 inches
wioe, of sheer Swiss, with, pleated
ruftle and wide) embroidery beadins.
One yard makes a
dress. A Yard,
at
VAL. LACES There is a strong demand
for VaL laces. This we have anticipated
and offer you an unexcelled lot of
French and German: mesh edges and
insertions to match. All aro foreign
made, of excellent texture and in new
patterns. You will find kinds in the
lot worth up to 121-2c yard. A
"Popular"
feature,
at
COLORED EMBROIDERY" FLOUNi'
INGS Sheer voile or batiste flouncing,
27 inches wide. Beautifully embroid
ered with a touch, of color that is
most effective.
The yard,
at
NET TOP LACES A most effective
material for Confirmation or Party
Dresses. Sheer, airy yet durallo and
washable. Fino mesh net, effectively
embroidered. Kinds you would expect
to see marked $1.26. Sew- JEf
ing Week, a yard, at I Zf "
NOVELTY SWISS FLOUNCTNGS The
large "Repeat" scallops, and tha "Sep
arated" desizns cive this flouncing a
distinctive appearance Embroidered
on sheer Swiss. 27 inches
wide. A yard, at
$1.25
1
see this novelty.