Simple enough, right?

If you have an idea for an app there’s a lot you need to do to get it to the App
Store and Google Play: a good designer, a unique need, marketing to get it in
front of your audience, investment capital…

And a developer. Someone who understands the concept as well as you do, can
give realistic expectations regarding feasability, and who can get the job done
when endless implementation details get in the way of productivity.

For many organizations a website is enough to promote a company or product — but
a website is never a replacement for a well-built, well-branded native
application.

My love of good UI/UX means interface design is a top priority. It should be
consistent with the iOS/Android experience, but it is not enough to just
replicate that experience. It is important to build on it and bring in new
ideas informed by smart branding.

A good interface and user experience will not keep a customer’s attention for
very long if the app does not integrate with the cloud. I have over five years
of experience writing rich internet software applications. That experience
informs my decisions when it comes time to build a custom back-end, or to rely
on the device’s native SDK, or to use an out-of-the-box data store like
Parse.com.

More than anything else: I want my clients to feel like they are working with
someone who has their back, who understands that design matters, and who can
deliver a quality product.