In Fight Club "Jack" (the narrator) and Tyler Durden pick a fight behind the bar and through that fight they manage to attract people to first join the fight and then after founding Fight Club, to join the club.

As we proceed through the film we realize that Jack and Tyler are actually one person.

The catch here is that, how did he manage to get those people start fighting?

I mean by beating himself up he looks more like a lunatic than a badass.

2 Answers
2

I think it was the argument more than the fighting that attracted them. Remember Tyler's philosophy is "self-improvement is like masturbation, but self-destruction is good" or something like that. If he was beating himself up, and then told other people that philosophy, it's easy to see how a club dedicated to self-destruction and the Tyler Durden philosophy came together.

The first time you see the fight, some people look at them because they're interested in the fight, and then later ask him if they could have a go one time.

Then later, when it turns out he was beating himself up, it still makes sense actually, because it's still a valid reason for them to go looking at him, and also to ask if they could have a go (in this second case meaning punching him). When the first fight started it all makes sense as in the first case actually.