...Because as previously rumoured, the title will be

This was revealed earlier today at the official press conference, attended by all the key players. So what else have we learned? A fair bit actually:

* The title doesn't just sound 'cool', it has an "emotional meaning" too. All will be revealed apparently.

* The story is NOT based on any previous Bond material. Nope, not even CARTE BLANCHE.

* Dench's M will have a larger role to play than in previous outings...

* ...which becomes clear when you hear the official synopsis: "Bond's loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost."

* Craig isn't planning on leaving the franchise for a while yet: "If I could do this for a few more years then I'll be happy."

* He also confirmed that he will get his kit off at some point. (Cue blokes watching the movie shuffling self-consciously in their seats as their partners look on adoringly, promising to themselves they'll renew that gym membership as soon as they get home).

* Sam Mendes wouldn't rule out directing another. But he'll see how this one turns out first.

* He also poo-pooed all that Oscar-baiting stuff, "It's not the reason you do a movie and not the reason you do a Bond movie. For me, Bond movies are for the audience and what happens afterwards is out of my hands."