In this episode, legendary photographer Rick Smolan turns his lens toward big data—the idea that insightful, cohesive narratives exist within all the data and information generated by our everyday actions, purchases, and web searches. What does big data say about you? What is this information used for?

This short video uses the simple analogy of a fishing trawler to explain big data, and the steps involved in gaining competitive advantage by combining new sources of data within existing, structured data.