The Watsonville Berry Co-op has been giving
local growers a fair chance at making a profit in the competitive
berry market for over 50 years. Started in 1954 when local growers
weary of dealing with produce brokers decided to avoid the middleman
and band together to market their own berries, the cooperative is
now composed of 27 ranches whose strawberry and raspberry crops are
marketed under the Berry Bowl label.

The Watsonville Berry Co-op is a Northern
California organization with most of the growers in and around Watsonville.
This provides for better manageability and a better product.