Ora has now previewed a new poster from the advertising campaign, showing herself posing in a lace bra and floaty shirt, as she dons a bearskin hat.

Along with the pic, Rita wrote: 'First look at my @MaterialGirl campaign. Follow @MaterialGirl to see all the ads. #yeaahhhh #herewego wooohoooo @madonna :)."

Rita later stated: "To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” stated Rita. Speaking about the shoot, she added, “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.

"We’re going on a Material Girl tour around London. We have brought Material Girl to london. We are taking loads of pictures around London, dressing up and having fun."

The Queen of Pop and Lourdes previously praised Ora when announcing her as the face of the brand, saying in a statement: "Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style.

"On stage or off, in photos or on the street - she's a magnet! This is what the Material Girl brand is all about!”