Strategic Marketing for Entrepreneurs

ID : 33180

Description: This course, offered by our accredited school partners, reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process. Enroll through one of our accredited university or college partners today!

Instructor Description: This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.

RequirementsThis course does not require any additional purchases of supplementary materials.

Describe the role of strategy and marketing in an entrepreneurial settingDiscuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael PorterExplain marketing basics, including the marketing process and the Four P'sDiscuss the role of marketing in the discovery stage of a new ventureDescribe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needsDiscuss the role of strategic planning in the entrepreneurial processDescribe the key elements of a marketing planOutline the factors for success in creating a new venture business plan