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Monday, October 6, 2014

People log onto Facebook, Twitter, YouTube etc. for umpteen reasons. Some log on simply to kill time, others to update themselves on current affairs, to gossip etc. But how do you think it would be if logging onto various social media is the main job role in a professional’s life? Welcome to the world of a social media executive.

Of course, the work stretches beyond Facebook, Twitter, YouTube etc.

It is not bound to just collecting information, organizing campaigns, contests, promoting and marketing a brand. It is much more. To put it in posh terms, we try to understand psycho-graphics and demographics of the consumers. We conduct surveys, solicit feedback and work on creating and generating online sales opportunities. Our world revolves around taking careful notes of numbers, statistics and growth.

The work extends to offline platforms as well. At office, we work with the project manager and social media manager on the status of accounts. Any novel ideas, new trend or an event is quickly discussed and improvised.

We analyze data feeds and anomalies, monitor conversations happening around the brand, on and off the social platforms, and carefully structure responses that are in line with the company’s strategies.

A consistent overlook on campaign performance and identifying opportunities to optimize and improve ROI plays a crucial role. We use the rest of the workday to read or create research reports and articles to stay on top of the social marketing trends.

Social media never sleeps. How can we when the internet never does? We are one of those rare professionals who use all our senses to their optimum levels. We listen, think, create, innovate and improvise trends; we help in branding, merchandising etc. And above all, we create content.

Our day is thoroughly catholic. It starts with logging onto Facebook, Twitter etc. and ends with the same to see if there was anything that needed a response.We do not look at it as a platform for social networking. Rather, we want to turn it into a multifarious rostrum.

We want to bring the world to your vision in an instant and the best part is that we have fun doing it! Nothing like finding a pattern within the haywire world of social media!

Saturday, March 8, 2014

Women In India- Insight of International Women's Day '14

The status of women in India has been subject to many great changes over the past few millennium. From equal status with men in ancient times through the low points of the medieval period, to the promotion of equal rights by many reformers, the history of women in India has been eventful. In modern India, women have held high offices in India including that of the President, Prime Minister, Speaker of the Lok Sabha and Leader of the Opposition. As of 2011, the Speaker of the Lok Sabha and the Leader of the Opposition in the Lok Sabha (Lower House of the parliament) were women. However, women in India continue to face atrocities such as rape, acid throwing, dowry killings, forced prostitution of young girls.According to a global poll conducted by Thomson Reuters, India is the "fourth most dangerous country" in the world for women, and the worst country for women among the G20 countries.

The condition of women in India has always been a matter of grave concern. Since the past several centuries, the women of India were never given equal status and opportunities as compared to that of their male counterparts. The patriarchal nature of Indian society, which even though gives respect to women as they are our mothers and sisters, has greatly hampered both the independence as well as the safety of women.

One of the main reasons of violence against women is the mentality which deems women inferior of men and merely limits their importance to the maintenance of the household, the upbringing of children and pleasing their husbands and serving other members of the family.

Even in today's times of modernization of society, many working women are still subjected to immense pressure to shoulder the dual responsibility of a housewife and a working woman simultaneously with little or no help from their husbands.

It is the same mentality which, some generations ago, used to think of women as mere objects of attaining sexual pleasure and a servant of the husband, who was considered "parameshwar" which literally translates to "supreme God".Times have changed but the mentality still prevails in the mindsets of several narrow minded Indians.The recent incident in which a 23 year old paramedical student was gang-raped by 6 men inside a moving bus near a posh Delhi locality and thrown off the bus naked after herself and her male friend were beaten and assaulted with an iron rod has undoubtedly shocked the nation to its core.

This was reflected in the massive protests that followed the incident, demanding justice for the victim, who unfortunately succumbed to the damage caused by her body by the assault (a major part of her intestines had to be removed due to the spread of gangrenous infection) in a hospital in Singapore.

Although it was a most heinous case of cruelty, it is ironical to note that such incidents are not actually rare in our country. There are several such cases happening everyday where females (from infants to old ladies, from upper middle class women in metro cities to dalit women in villagesâ€¦.the list can be endless) are subjected to horrendous sexual torture by lustful men who are, in most cases, known to the victims. One cannot generalize the victims or those guilty of sexual crimes in India; they come from all strata of society and from every part of India and belong to all the age groups.

Making stringent laws is necessary to ensure that the guilty in such cases get the punishment that they deserve and don't walk freely due to the weak provisions orloopholes of the existing laws. But asserting that stringent laws will be able to curb male sexual overdrive in India cannot be justified.

Unlike the cases of sexual molestation registered in police stations, there is a large portion of women in India who are subjected to rape and other forms of sexual assault on a daily basis and still their cases go unnoticed.These women are the unfortunate wives who have to indulge in sexual intercourse with their husbands even if they don't want to (non-consensual sex is nothing but rape). They don't actually have a say in front of their husbands when it comes to sex, they have to comply with the needs and demands of their husbands.

Another category of such women who are bound to indulge in sexual activities against their wishes are the hundreds of thousands of sex workers in India who are visited by numerous men everyday and even tortured by many of their clients. They are compelled to do as their clients say as they have no other means of feeding themselves and their children other than selling their bodies to the sex-hungry men of India.

If we take account of all these women and then collectively see the scenario of sexual crimes against women, it can be easily seen that stringent laws alone cannot do much. What really needs to be done is the moral overhauling of the minds of the masses by means of education and awareness.

Strong and stringent laws are definitely necessary as the existing laws have proved to be inefficient in ensuring swift justice and appropriate punishment to the guilty. But the actual need of the hour is a revolutionary change in the mindsets and conscience of Indian men so that they stop seeing women as objects of sexual pleasure.

International Women's Day '14 "Inspiring Change "

Women's equality has made positive gains but the world is still unequal.
International Women's Day celebrates the social, political and economic
achievements of women while focusing world attention on areas requiring further
action.

Inspiring Change is
the 2014 theme for our internationalwomensday.com global hub and encourages
advocacy for women's advancement everywhere in every way. It calls for
challenging the status quo for women's equality and vigilance inspiring
positive change. The vast array of communication channels, supportive
spokespeople, equality research, campaigns and corporate responsibility
initiatives means everyone can be an advocate inspiring change for women's
advancement.

Each year
International Women's Day (IWD) is celebrated on March 8. The first
International Women's Day was held in 1911. Thousands of events occur to mark
the economic, political and social achievements of women. Organisations,
governments, charities, educational institutions, women's groups, corporations
and the media celebrate the day.

Friday, September 27, 2013

Democracy was theoretically a system of political and legal equality. But in concrete and practical terms, it was inadequate. There could be no equality in politics and before the law as long as there were gloring economic inequalities.

Friday, August 23, 2013

On Leisure and Unaffordable Trends

By: Anupriya Trikkannad

Frequenting malls, pubs, and cafes is the concept of leisure today.
Most of us are familiar with the concept of demand and supply and how
they are correlated. the number of malls in our country is on the rise
and if it were to be studied carefully one would realize that a large
number of people who frequent the malls are youngsters. to keep up with
the competition each malls offers something more, something new and
something similar, yet very different from the rest.

The experience of conversation over tables filled with a variety of
food and an assortment of beverages and the ambiance of a huge space
bustling with different people is something that is priceless. Not to
say that window shopping with friends and discussing myriad things from
new trends in clothing to the latest arrival in the gadget world, is
something less valued.

Books used to be a great source of entertainment, perhaps it still is
for some, but fewer people are involved in reading today. Also, one does
not have to read a book and take the trouble to visualize the story;
movies make it a lot easier. Nearly every famous book is made into a
movie.

Multiplexes are something we cannot do without. The experience of a
movie being played on a big screen and your friends next to you, sharing
the highs and lows of the movies is something that cannot be missed.
And, the idiot box has become an integral part of our leisure and non-
leisure time. It is a family member.

Int addition to this, technology has blessed us with several boons.
Today, we find that mobile phones are one of the biggest source of
entertainment. Computers changed the way we deal with information and
with the advent of the Internet, very little remains unknown. The world
is offered to us in one click.

Adding to our bag of goddies are the gaming accessories. Games, which
were physically played once, are played in the virtual world now and we
are spared from the hassle of physical exertion and the heat of the sun.

It is probably too late for us to make some changes in these patterns
of leisure we follow. If we continue with the pace we are keeping,
leisure in future would be a luxury in every sense of the word. i fear
we might not even be able to afford it one day. Would it be too late for
us then to use a pencil or read a print book?