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Social CMO Series

8 Recent Stories

Ever heard of Harvard Business School? Odds are that you have, since brand awareness has never been a Harvard problem. What was a Harvard problem was the perception of the school as a stuffy, arrogant, blue-blood playground. And so, back in 2008, Har...

Sunday football is typically an American ritual -- but it won't be for long if NFL Digital has anything to say about it. The 150-person team, led by Jeff Berman, is working to establish the league and its 32 teams as a 24/7, nonstop topic of conversa...

That iconic American fashion house Oscar de la Renta has emerged as one of the leaders in social media marketing in its industry has proven to be something of a surprise. Leaders in progressive online marketing tactics tend to be those with vast mark...

Estee Lauder Companies owns several of the most digitally-forward brands in the beauty category, several among them Clinique, MAC, Bobbi Brown, Aveda, and Estee Lauder proper. Clinique, for instance, was one of the first brands to add ecommerce to it...

With more than 200 million Likes across all of its Facebook Pages, The Walt Disney Company is one of the most powerful brands around, online and off. The Disney Consumer Products (DCP) division of the Walt Disney Company is responsible for various me...

JetBlue is one of the top airlines associated with the web. Partially, that's because the brand is so new: Created just 10 years ago, JetBlue came of age when the Internet was already fairly developed. As Marty St. George, senior vice president of ma...

Converse doesn't have a huge advertising budget, but, judging by its social media fan base, it doesn't seem to need one. Converse now has more than 15 million fans on Facebook, which is almost four times the number for its parent company, Nike and ab...

Frozen dessert shop Tasti D-Lite has been heating up the social space over the past few years, introducing a series of innovative digital programs and campaigns, including the introduction of social tie-ins with its TastiRewards loyalty program and i...

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