Diceneo "Dice" Jay Corleone is a main character in Sam & Cat.[2] He is Sam and Cat's next door neighbor. He is a cool and slick guy, but he is also nice. He likes selling things and making deals.[3][4]

Dice is a big reason for Sam and Cat's blooming babysitting business. Dice is cool, calm and collected. He also knows all the tenants in the building, as well as all the gossip. He can get Sam and Cat almost anything from clients to gadgets.[5]

Relationships

Dice first met Sam in #Pilot when he went to sell celebrity hair to Cat. He instantly recognized her from iCarly and told her that she is awesome. He and Sam become friends as Dice helps her and Cat with the wacky antics surrounding their babysitting business. Dice usually idolizes Sam for the awesome feats she is able to accomplish. In #SuperPsycho, Sam says she'd be lost without Dice and that she loves him.

Dice is good friends with Cat. They have been neighbors since Cat moved in to live with her Nona. Cat comfortably lets Dice walk into her apartment, showing how close their friendship is. However, Dice's problems sometimes irritate her.

Dice is Goomer's manager and is also his good friend. Dice is shown to really care about Goomer and even asked Sam and Cat to help fool Goomer's mother into thinking Goomer was a high school teacher so he wouldn't have to move back home.

Dice and Nona lived in the same building before Nona moved to Elderly Acres, but Dice is still close with her granddaughter, Cat Valentine. In #ToddlerClimbing, Nona goes to lunch at Bots with Dice, Sam, and Cat. Later on, she pretends to be Dice's grandmother to fool the Rival Babysitting Service.

Trivia

He is always looking to make extra money by wheeling and dealing, and he uses many far-fetched ways to do so, such as collecting hair from celebrities to sell. He seems to be very talented at advertising, almost like someone in a commercial.[6]

Dice has many similarities with Freddie; both are the "smart guys" of their respective groups. Like Freddie, he constantly gets pushed around and made fun of by Sam.

Dice is the only main character on the show that hasn't been featured in a previous show.

Dice sells "the spife", a utensil that is half spoon and half knife. He says it can be used for those times when you're eating cereal and suddenly need to cut up a sausage. It is also very useful for opening things.

Dice has sold defective hats from various states. Sam has one from Montana spelled Montuna.

Dice has a pet goat named Murf that Sam and Cat sometimes babysit. Dice accidentally bought him from a foreign man in an alley thinking the guy said coat and not goat.

Apparently, Dice has had close encounters with or been arrested by the police before, as in #TheBritBrats, he is seen quietly and slowly walking away as the supposed cops "arrest" Sam, Cat and Nona for running an illegal bingo game. Another instance in #BabysitterWar is after Cat uses his cannon to blast a turkey directly into Justin Fever, knocking him out, he just simply states "I was never here" and runs out of the apartment. In #TheKillerTunaJump, it was revealed he has a lawyer so this might be further hinting he's had encounters with the cops before.

He likes doing magic tricks, but Goomer and Vance Anderson say that he is a terrible magician. He showed his liking for magic in #Twinfection and #StuckInABox.

He appears to be an animal lover, as he took home Opee in BabysittingCommercial when he saw Oppe in the alley five days in a row sniffing for food. Another example is in NewGoat when he accidentally bought Murf from a dealer and brought him home.