Google and Chrome users will reportedly be afforded greater protection from social engineering scams by banning ads that “Pretend to act, or look and feel, like a trusted entity - like your own device or browser, or the website itself” or “Try to trick you into doing something you’d only do for a trusted entity - like sharing a password or calling tech support.”

The update will see sites enabling the use of such ads flagged up by Google warning browsers that there is a “deceptive site ahead”.

Google hopes the drive will help bad ads from installing unwanted software or seizing personal information such as passwords, phone numbers, or credit cards.

Searching for the best in search, these awards recognise those companies and individuals at the forefront of the US search Industry. They are open to entrants based in the United States and will rewa...