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Introduction To StumbleUpon Advertising For Your Blog

I was checking out StumbleUpon’s Ad Campaign Service today and was actually starting to take quite an interest in it. There are many benefits to a service like this, and if you have a blog that is extremely popular you have the potential to pull some really good traffic numbers. I would say that your blog topic and writing style are going to have huge effects on the nature of such a campaign. Is it worth or not? I really do not know as I am just gearing up to run a campaign on one of my Video Blogs (Vlogs).

Here are a few site testimonials from a couple of large sites:

“By advertising on StumbleUpon, Farecast has been able to reach an audience that is actively looking to find new and innovative websites like ours. An added bonus is the ability to target based on a user’s geographic location or interest in a specific category. This has allowed us to land users on highly targeted and relevant landing pages, resulting in positive Stumbles.”
– Farecast.com

“StumbleUpon proved to be a wonderful channel to drive targeted, cost effective traffic to our website. Furthermore, their vocal community helped us to further understand how to better position our product.”
– Sixapart.com

“We are a new site that needed some promotion and found Stumbleupon to give us almost instantaneous results.”
– SimplyExplained.com

Pretty lame testimonials if you ask me, but it is an ad service intended on bringing blogs traffic. I don’t know for sure but it is in my opinion that StumbleUpon users are very finicky and particular as to what they like in a blog. I have always found that the “bizarre” tag when submitting a page to StumbleUpon always seems to bring the most traffic. I guess trying to cater to that would be an effective weapon, but if your blog is not catered to that, then I guess your only going to get a fraction of the StumbleUpon traffic. At least that traffic will be better targeted right?

Now you should know that StumbleUpon Ads allows you to submit a PAGE from your blog that allows users to to stumble the page over and over again as they go about their business on StumbleUpon. Furthermore it cost about $0.05 an impression, so for about $5 you can get 100 visitors to your page.

Now like I said there is going to be a huge strategy involved here. If you have a dud page then your not going to get much into it. After researching the bizarre tag in StumbleUpon I have found a lot of stuff that I can use to my advantage. Funny videos, weird pictures of people and places seem to be the biggest motivators of users Stumbling your page over and over. So for $5 you can take the chance and use it as a means of research. If your page is shit then you will know right off the bat, but if you have a page that takes off and people start to Stumble it over and over, you can use this as sort of a marketing weapon to cater blog posts around one of the largest networks of Social Bookmarking. Catering to what their users want is a great way to take a blog from “Zero To Hero” in a short amount of time.

If you would like some tips on how to make StumbleUpon Advertising work for you then go over to Problogger and check out Darren Rowse’s tips that he posted here. I would give you the tips right here but Darren went to great lengths and research to come up with his tips and I don’t want to dupe his content or take anything away from him.

7 Responses

I’ve been using stumbleupon ads for one of my other projects, and it works. You can build a lasting stream of traffic for very little money. By “lasting stream,” I mean you still get constant visitors even after your campaign ends.

But to achieve that you have to have the right kind of content. I don’t think it will work with a sales site unless you write some extremely entertaining copy. If you have something to offer your visitors other than a page of affiliate links and adsense ads… preferably something entertaining… then stumbleupon is a gold mine.