April 2014

The Outlook add-in for Adobe Connect offers an extremely easy way of managing your Adobe Connect meeting room from the most familiar and the most used interface – MS Outlook client. No more the need to remember your meeting details for inviting participants or the need to go the web portal to manage your meeting rooms. All of this can be achieved from within the familiar Outlook client.

A new study and report released today finds that successful marketers are using webinars for thought leadership and 50% of marketers report plans to incorporate more webinars into their content marketing mix. When the Content Marketing Institute (CMI) came out with the 2014 B2B Content Marketing Benchmarks, Budgets and Trends research report, it reported that webinars were ranked as the 3rd most effective content marketing tactic (tied with videos) and 62% of marketers were using webinars (up from 59% in 2013)

Do this. Don’t do that. Yep, this is another list of dos and don’ts to add to your life. Following the below best practices will elevate your webinar registration and attendance conversion rates – helping to preserve your promotion and campaign investments.