DKNY – MYNY

On August 19, 2014 in New York City DKNY celebrated the launch of the new DKNY MYNY fragrance with celebrities Rita Ora, Chrissy Teigen, Hannah Bronfman and chef Dominique “Cronut King” Ansel as well as other notables, at General Worth Square in Madison Square Park. PMI was enlisted for our Promotional Model team and Activation Management. As the activation in Madison Square Park took place, we also helped launch the fragrance at several DKNY Retail Centers.