What is an Upgraded Donor?

An Upgraded Donor gave during both Period 1 and Period 2, and:

Sum total of gifts

during Period 2

>

Sum total of gifts

during Period 1

Why is this helpful?

As your donors become more engaged with your organization, and as their capacity to give increases over time, you may want to increase your asks accordingly. The Upgraded Donors metric illustrates your organization's success in this area.

Please note that the Upgraded Donors metric is recalculated (refreshed) once an hour.