Portfolio

Video Work

Messaging is often more about making people feel something than it is about information — assuming you can get their attention in the first place. Video is the best tool the digital marketer has for grabbing audiences and tapping into their emotions, but like all tools, you have to know how to use it.

By helping craft sticky concepts, working on channels that will yield results, and leveraging best practices for those channels, Clarify partners with clients through the entire video process, from concepting to scripting to trafficking. We help campaigns and organizations reach their goals — whether it’s engagement, list growth, or winning people over — with the right types of videos on the right channels, tailored for the right audience.

This campaign ad was written in collaboration with the client and produced and edited by Clarify to work smoothly in no-sound viewing environments.

As many as 85% of Facebook ads are viewed with the sound off. Clarify always incorporates large on-screen titles in videos meant for Facebook, which facilitates message absorption in no-sound environments.

This positive ad for the DFL candidate in Minnesota State House district 49A used scripting software to dynamically populate the candidate image and text.

The vertical version of the positive ad for Minnesota State House District 49A was tailored to perform on mobile devices. Generating versions for other targeted districts was straightforward using the templating script.

The corresponding negative ad for state House district 49A. Once again, the text and district map background image were dynamically populated.

The vertical version of the negative ad for 49A, tailored to perform better on mobile.

For these ads — round two of a larger campaign, deployed after longer videos established the core narrative — Clarify used templating software to create custom content for each of over 20 state House districts. While a standard widescreen aspect ratio is required for channels like Hulu and Youtube and performs well on desktop, our testing has shown that vertical video performs much better on mobile devices. So we did both.

The graphics in this video for ACLU Southern California adhered closely to ACLU visual brand guidelines, while the high-energy style kept the content engaging.

Animation and kinetic typography can be eye-catching and high-energy. It’s also a great solution if you need to work around limitations on available footage and audio.

The subject of this selfie video opposing a Republican gubernatorial candidate also appeared in a television ad on the same subject. This selfie version saw higher completion rates on digital channels than the TV version.

The vertical version of this selfie ad was better tailored for mobile. Clarify added titles, music and a color grade and did some minor editing to improve the experience while preserving authenticity.

Gathering a wealth of testimonials is relatively easy when it’s lo-fi, and having options for footage allows for more options for finished ads like this one focused on GOTV.

The same GOTV ad in vertical for mobile. Data suggested that treated videos (titles, music, etc.) performed better than more raw-looking ads, as long as the source footage was still clearly authentic.

Studies show an emerging trend: perhaps due to burnout with high-production-value ads or an expectation of authenticity on social media platforms, organic-looking videos featuring real, unrehearsed people can help change minds or turn out the vote in a way that other ads no longer seem to. We help clients produce videos that take advantage of the best of both worlds, by combining authentic footage with minor editing touches that improve viewing experience — and get results.

Test variant one in this set employs a straight health care message with an emphasis on pre-existing conditions.

Test variant two of three invokes frames from a prominent narrative study in the core health care message.

Test variant three links the candidate and his proposed health care policy to President Trump.

It can be hard to predict what audiences will respond to. At Clarify, we have a good idea of where to start, but hard data is always better than hypotheses. We help clients design and implement affordable testing using a variety of methods and services, from YouTube brand lift studies to third party panel studies to in-house comparisons, to ensure that your message is honed and on-target. We tested these three ads against each other to determine which version of the core message tracked best with key demographics — and make sure we weren’t running anything that might even backfire.

CREDO Mobile wanted to produce a video to recap their achievements in 2017 and thank their customers. Clarify collaborated with CREDO on the script and edited this video incorporating footage provided by CREDO in addition to material that had been produced by Clarify throughout the year.

Clarify produced and edited this video for LegitAction’s homepage, with founder Russ Feingold laying out his organization’s mission.

CREDO Mobile receives frequent visits from progressive nonprofits their members help support, like the ACLU. Clarify shot many of these events and edited short highlight videos for CREDO social media channels.

Need to welcome visitors to a website, document an event, or share accomplishments on social media? We’re exceptionally good at tailoring video to all sorts of purposes.