Answers

Hey, I'm a conversion optimization consultant so I can offer some help here.

Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion rate to industry averages rarely tells you anything meaningful or actionable, so the best thing you can do is continue testing and compare to your old baseline.

The confidence level is the likelihood that the detected result actually exists. For example, if you flip a coin 10 times it will likely land on one side more than the other. If you stopped testing after 10 flips, you might assume that one side has a higher probability than the other... But we both know that's wrong. The real result (50/50) would only begin to emerge after 20 flips, and even then you would not have 100% confidence.

So you don't want to start flipping (ie, testing) too soon because you might draw the wrong conclusion ("the coin landed on tails 6 out of 10 times, therefore tails beats heads by 20%"). You also want to know when to stop and what is the smallest meaningful difference ("the coin landed on tails 49 out of 100 times, and the 2% difference is not significant, so we can confidently say the probability of landing on tails is the same as landing on heads.") The confidence level tells you when you've reached this point.

Before you start any A/B test, you need to know how many "flips" (sample number, ie, visitors) are need to reach a result that is likely to be true, and what is the minimum significant change (is a 2% increase significant, or is that just random fluctuation?). Here is a handy calculator to calculate this before you start your test: http://www.evanmiller.org/ab-testing/sample-size.html

If you (or anyone reading) would like some help in setting up and running A/B tests to increase conversions, get in touch!

I got some great tangible data points to go implement so that we can collect the right data to make smarter marketing decisions moving forward. Will need to set up another call soon to go deeper into the funnel conversions!

I had the great pleasure of working with and mentoring/training Greg at Blue Fountain Media.

From the day he joined the Accounts team, he proved to be a valuable addition. He has a strong understanding of design/dev/marketing, but is also quick to synthesize complex issues and turn them into opportunities for growth and learning.

It's obvious from Greg's background (Naval architecture, cartoonist, chess champion) that he is an inquisitive student of life. This translates into a well-rounded mind that is truly up for any challenge.

I recommend Greg for any position that requires a unique ability to think outside of the box and overcome any obstacle.

"Cool under pressure" would be an understatement of Grigory. On the many projects I worked with him on, I never once saw him lose his temper or say a word that was not professional and productive, even under the most strenuous or tense circumstances. Working under pressure is where Grigory excels in a leadership role. His calm guidance and steady demeanor is a trait that his team valued... and a soft skill that is needed more in this industry.

Yet Grigory is no push-over. At his heart, he is a consultant. He takes pride in his work and genuinely cares about his clients' success. He will make his voice heard and give confident recommendations to both clients and team members, constantly refining the project to a more perfect finish.

His experience and diligent self-education makes him a trove of knowledge and "know-how", but his collaborative mentality keeps other team members flourishing on their specific roles.

My team and I honestly miss working with Grigory. He was that good: as a manager, a professional, and a human being.

I had the unique opportunity to both directly train and work alongside Greg at Blue Fountain Media. He possesses a positive attitude, thoughtful approach and varied skill set that is simply unparalleled. Moreover, he is able to successfully combine and apply these qualities to his work in a way that gives him a serious edge in any business environment.

From drawing complex diagrams to illustrate strategy in client meetings to always being one step ahead in difficult situations he's the right guy to have on your team. He's able to impress his clients, effectively lead his team and manage difficult accounts and projects with natural ease. Greg is a sure bet and will elevate any organization he is a part of.

Greg and I were roommates through college and remain friends. He's a highly disciplined hard worker and a creative genius. He knows how to look at things in a special and ingenious way. Check out his website (which is # 1 search result for 'gag cartoons' in Google), it's hilariously entertaining and can attest to his wit and perspective through his humor. I'm confident Greg would far exceed any employers' expectations and I highly recommend him.

Gregory is a responsive and responsible individual, with very good communications, organizational and creative skills. I have enjoyed collaborating with him on writing and publishing cartoons, and seeing our collaboration result in success for us both. I look forward to continuing to work with Gregory in the future.