Public Libraries For The Win On Black Friday

TheNew York Public Library‘s one-day Black Friday campaign touting the nation’s public libraries as ” the deal of the season” because “all books are free” ” for unlimited time only” generated thousands of responses on social media and via email —including many that declared NYPL had “won Black Friday” and “won the internet’ with the “best Black Friday ad ever.”

In one day, the ad generated:

Double the number of online library card signups as on a typical day

Just over 20,000 page views of nypl.org/blackfriday on launch day (page views jumped to nearly 30,000 in the days following)

About 51,000 views of our Black Friday animation on social media

Dozens of social media posts from influencers and journalists

Thousands of positive responses across all social media platforms, including several from other library systems and library schools praising the Library for its initiative and creativity to promote literacy

While light-hearted, the campaign also shared a serious message: people should take advantage of the best deal out there—public libraries—which are in every community, welcome everyone, even the playing field for all, and fight misinformation. A library card unlocks limitless opportunities (and saves money, which is important this time of year), so the Library hopes this campaign encourages folks to visit their local branches, get their free library cards, and start their journeys.

For those who need help choosing books once they get a card, check out NYPL’s list of the best adult, teen and kids books of 2018, chosen by expert librarians.

Those who live or work in NY can visit a local NYPL branch, or start the library card sign-up process here (a limited number of special edition Knowledge Is Power cards—launched last month—are still available). NYPL library cards provide access to millions of books, e-books, databases, periodicals, museum passes, streaming videos, and more.

Our Thoughts

We would like to wish you a Merry Christmas from Ethical Marketing News. It’s been another great year, and whilst we will not be publishing as much over the next week we will have some stories be back to normal from the 3rd of January. Hope Santa is...