Category Archives: Software and Tools

This week’s how-to—effectively repurposing your exit-intent strategy—is absolutely fantastic for e-commerce sites (and frankly one of my favorites from a consumer standpoint). All the major e-commerce providers (like Shopify, BigCommerce, and Magento) use it with great success, and if you’re a smaller business or have a custom-built site, it will work great for that as well.

What It Means to Repurpose an Offer

So then what does it mean to repurpose an offer? It’s not nearly as complicated as it may sound. There are no tedious tasks to take care of, no complex coding to complete, and no profound plans to perform. Instead of going through all the work of designing a new offer or completely reworking your entire strategy, you can dramatically increase your conversion rate by stating the same offer in a different way upon exit intent.

A poorly-executed offer Lightbox—such as this one that is effectively a carbon copy of the in-page offer—won’t convert as well.

The offer needs to be written in such a way that it seems like an even better one than what was offered in-page. An example of this is to list a savings in percentage in the exit-intent offer that is equivalent to the offer on the page.

What Is Exit Intent?

That’s fine and dandy, but for those out of the know, what exactly is exit intent? Well, when a visitor to your site decides to leave the page they’re on (or your site in general), it could be for a variety of reasons; this is exit intent (pretty much self-explanatory).

Visitors are more likely to jump on the offer you present to them when it’s worded in another way that seems novel to them.

Regardless of the reason a visitor may have to leave, that action can quickly lose you a potential lead. By repurposing your offer to specifically target a new visitor with intent to exit, you get a chance now to not only earn a customer but to also grab their email.

Effectively Repurpose by Using an Email Drip Sequence

There’s an art to email marketing. Everyone with experience with it knows that. With the exit-intent Lightbox, this art is mastered for the greatest effectiveness. The emails most likely to be read are those that are received immediately after providing an email address, so with the exit-intent offer we’ll send an email instantly.

It’s important not to bombard a potential lead, but it’s also good to be aware of how easily people can forget things or misplace them. Sending a follow-up email 24 hours after the first one is the perfect sweet spot here, and then as a benefit of the doubt let’s send one last email reminder seven days later.

The teaser follow is a great tool to combine with an exit-intent offer.

An easy-to-set-up tool that you can effectively combine with this email drip sequence is the teaser follow. With it, a visitor can easily access the exit-intent offer again in the event that they accidentally close it out or decide later that they still want to take advantage of it, leading to an average increase of .5%-1%! We covered this in last week’s how-to, so if you missed it go ahead and check it out here!

How to Set Up Your Exit-intent Offer

Getting your exit-intent offer set up is super easy. There are only a few steps, so let’s go over them so you can get to getting more leads!

Step 1: Initial Navigation

Log in to your Digioh account. If you weren’t automatically dropped at the “Lightboxes” tab then go ahead and click it, then select the Lightbox you intend to edit.

Step 2: Setting up Your Conditions

Next, hit the “Conditions” tab, then click “Edit Conditions.”

Click on “Add New Rule.”

Select “Exit Intent” from the drop-down list.

Now click on the left drop-down (to the right of “Exit Intent”) and select “Any of these events occur.” Following that, click the little plus in the box and go ahead and add the other three options from the list, one by one.

And you’re set up! Whenever a visitor goes to leave your site now, they will see your exit-intent offer pop up.

Let’s say now that you only want this offer to be shown on a specific page of your site. All you need to do is add one more rule to your Lightbox.

The new rule is titled “Current Page URL”:

And now that you’ve added that, go ahead and put in the directory of the page you want the exit-intent offer to appear on. For this example, we’ve used a generic “products” section of the site:

Web Source Referrals

And if you want to target visitors coming in from specific sites or referrers, you can do that with this rule:

Which brings up these options:

You also have the options to target visitors from different search engines, from specific URLs, or from any number of other sources, among other customizations.

And with that, we wrap up this week’s how-to. Have you had success with exit-intent offers? Let us know in the comments! And if you think this would be great for your business, go ahead and give Digioh a try! You can give it a test run for free. Till next week!

What Is the Teaser Follow?

The teaser follow is exactly what it sounds like: it’s the ability to have your teaser follow a visitor as they navigate your site, no matter how many times they change pages. The teaser grabs the visitor’s attention, which gives you the chance to get them on your mailing list in exchange for something—handy, eh? When the user clicks on the teaser, one of two things can happen: a sidebar will pop out; the Lightbox will pop up.

A simple teaser button balances functionality with flashiness.

And why is this so handy? Because visitors may close out popups or ignore teasers, only to later run into a problem: they’ve decided they are interested in what you’re offering, but now they can’t figure out how to get it.

There are a few ways you can use the teaser follow, and we’ll cover two broad methods here.

How to Be Aggressive with the Teaser Follow

The first method we’re discussing is the aggressive method. This doesn’t mean that you’re badgering the visitor or throwing a barrage of things at them(because we all know that doesn’t work). Instead, it is a subtle but, well, aggressive way of reminding them that what your product is exactly what they need.

A Lightbox that instantly appears is aggressive, but it also has a great conversion rate.

When a visitor comes to your site for the first time and you’ve set up the aggressive follow, the Lightbox (or sidebar) pops up and alerts them to whatever it is you’re offering—an ebook, a discount on a product, etc. As they navigate from page to page, the teaser continues to follow them, and the Lightbox will continue showing up on each new page-load.

For an ecommerce site or something similar, this is fantastic: it keeps your visitors’ minds on your product.

And the best part about it? How quick and easy it is to set up. Seriously, this is all that you have to do:

Step 1: Navigation

Log in to your Digioh account. If you weren’t automatically brought to the “Lightboxes” page, go ahead and hit the tab for it. Select the name of the Lightbox you plan to edit.

Step 2: Setting Conditions.

Select the “Conditions” tab in the accordion list on the left. Click “Edit Conditions.”

Click “Add New Rule.”

Select “Total seconds on page” in the “Choose a property…” drop-down.

And that’s it! Your visitors will now see your teaser and the related popup every time they go to a page on your site.

How to Be Passive with the Teaser Follow

“Well that was easy,” you say. “What if I don’t want my visitors to be shown this sort of popup every time they navigate to a new page, but I still want them to be aware of my service and able to access a Lightbox?” Then by golly if this other method isn’t exactly what you’re looking for! Whereas the aggressive method continually (and aggressively) reminds your visitors of what you’re offering, the passive method still makes them aware of it without the “in your face” marketing of the aggressive method.

With the passive method, your visitors will still see a simple teaser button, and it will still follow them as they scroll through the page, but it will not take over the page. And you guessed it, this is just as easy to set up as the aggressive method is.

The process is exactly the same, plus one simple step. Do what you did to create the aggressive teaser. Once you have done that, find the 0 in the second drop-down (after the “Greater than” drop-down) to a much larger number (e.g. 4000).

With these settings, the Lightbox would not appear for more than an hour—and if your visitors have been there that long, they may actually appreciate a popup about a product offer!

And you’re done! With just a few clicks of the mouse and keyboard, you have access to some serious versatility.

Design Hacks with the Teaser Follow

What else can you do with this? Lots of things! You can choose from several preset themes for your teaser, and if you want to change something (even if it seems small), you have that option!

There is a great variety of themes to choose from, of which these nine are only a small taste.

You can also completely customize when, where, and why the teaser shows up on your pages. Anything from limiting its appearance to only desktops (rather than mobile) to targeting certain geodemographics is possible.

Sadly, that’s it for this edition of “How To.” Be sure to subscribe for more weekly hacks and how-to’s! If you don’t have Digioh, sign up for a personalized demo to see if it’s right for your business. Chances are good that it is!

What is Lead Nurturing?

Your leads may not be ready to make a purchase when they first visit your site. Lead nurturing focuses on educating those leads, and presenting them with content they find valuable to foster a sense of trust with them. By doing so, your visitors will look favorably on your brand, and ultimately, when they are ready to make a purchase, you’ll be at the top of their list.

Why It’s Important

In today’s marketplace, it’s common for a consumer to do some research before making a purchase. By providing valuable information about not just the product you offer, but about the type of product you offer, you can build a rapport between your company and that potential customer.

By doing so, you’ll make the customer aware of your company, sometimes months in advance of their actual purchase. If they can find the info they’re looking for on your site, they’ll come to trust your company, and consider you an expert in your field. That trust makes them far more likely to buy from you when they’re ready to make a purchase.

Newegg is easily the best lead nurturing success story around. Some years ago, they realized their users were smart. Really smart in fact. So they introduced the eggXpert section of their site in which they encouraged more tech-savvy users to help those less knowledgable. Newegg quickly made their way to the front of the electronics retailer pack, and that had a lot to do with the information their customers were able to find on their site.

Digioh Can Help

The Digioh Lightbox is a powerful tool that can help your lead nurturing efforts. It can be used to give away ebooks and other files containing useful info for your visitors. By providing them with useful files, you’re working to build that trust with them, and show them you have knowledge that can help them make a purchasing decision.

The lightbox can also be used to collect information from your visitors, and import it directly into over 30 different email service providers and marketing tools including Salesforce, Mailchimp, Constant Contact, and Nimble. If you’re using it, our lightbox can connect with it!

You have to see it to believe it – click here to reserve an appointment for a demo today!

Marketing automation refers to a set of software, and marketing tactics designed to present highly targeted info to your prospects. Think about the last time you bought something from everyone’s favorite mega retailer Amazon. When you first went to their homepage, they probably showed you some products they thought you’d like. Once you added something to your cart, they probably suggested that you also add something from your wishlist. For the most part, their suggestions are usually pretty good, making them a great example of marketing automation.

Why should you use marketing automation?

Properly-executed marketing automation helps you to send the right message to the right person. To put it another way, you’re showing each person content they’re interested in rather than expecting them to sift through everything you have to offer to find what they want.

In order for this to work, you have to be able to identify your visitors, and their needs. If you don’t do that effectively, your marketing automation efforts will backfire. Think about the credit card offers that show up in your mailbox. You probably don’t even open most of them, and that’s because you can usually say with some level of certainty that the offer in that envelope isn’t going to meet your needs.

The companies sending out those offers do so indiscriminately. They’re sending offers to every address they can get a hold of in hopes of getting a positive response. As a result, the majority of people who receive these offers don’t pay any attention to them.

Digioh can help!

Digioh is here to help you implement a successful marketing automation strategy. Our Lightbox helps you to segment your visitors before they even enter your marketing funnel. Our lightbox can identify a visitor’s IP, their geographic location, the referrer they came in from, which page they’re viewing on your site, and the device they’re viewing your site from, and it can show your visitors specific messages based on all of those factors. In other words, you can craft a highly targeted message to show to very specific groups of your visitors.

The lightbox can also be used to collect info from your visitors. That info can be sent straight to any email marketing service like Mailchimp, Salesforce Marketing Cloud (ExactTarget and Pardot), Constant Contact, or it can be imported to any CRM like Pipedrive and Salesforce CRM. There is a lot of Marketing Automation software and Digioh is integrated with over 400+ email marketing and CRM software companies, so you’ll never have to manually enter your visitors’ data into another marketing tool!

We also offer detailed analytics data so you can get a clear picture of who your best leads are, and where they’re coming from. That way you can adjust your marketing strategy to accommodate your best customers, or to bolster support for segments of your audience that need it!

All of these features make it easy to use the Digioh Lightbox as part of your marketing automation strategy.

You have to see it to believe it – click here to reserve an appointment for a demo today!

Marketing has changed. Today’s consumer take their time to get informed about a product before buying it. Thanks to Google, Yelp, Wikipedia, and a wide variety of websites, your customers can easily gather enough information to be well-informed on any topic in minutes, and that information dictates which companies they choose to work with.

People have adapted their habits when it comes to browsing the internet, but there’s a way to take advantage of those new browsing habits. Just think about the last time you made a purchase decision – did you “Google It” before making up your mind?

What is inbound marketing?

Inbound marketing is where your customers find you!… Instead of you chasing them down. Inbound marketing is a method of creating SEO friendly (i.e. people can find you on Google), customer-centric content that your audience is looking for, rather than trying to reach out to someone who may or may not be interested in what you have to offer.

Outbound marketing has been the standard way of doing things for a while now. You buy ads, set up a newsletter, send out cold emails, make cold calls, and generally shout into the darkness about your site in hopes that someone will hear you and respond. And to be completely fair about it, if you shout loud enough, you will attract some visitors to your site, but they might not be the visitors you were hoping for.

Inbound marketing works differently. Instead of doing everything in your power to reach outward in hopes of finding your audience, you create high quality content like blog posts, videos, podcasts, and interactive demos. By doing so, you’re ensuring that your audience will want to find you. Outbound marketing yields a mixture of visitors who are interested in what you have to offer and visitors who had the wrong idea about your business. Some of those leads are warm, and some aren’t; it’s a mixed bag. With inbound marketing every visitor is a warm lead. They’re coming to your site because they’re interested in what you offer, not because you were the loudest voice on the internet.

Why should you use inbound marketing?

Let’s start with the cold hard facts. According to Hubspot, inbound marketing costs 61% less to implement than outbound marketing, and it has been proven to generate 54% more leads. If your marketing budget looks a little like the piggy bank above, those two facts alone should be reason enough to give it a try, but there are plenty of benefits beyond the severely decreased cost per lead. For starters, each lead you get will be warm. With inbound marketing, your audience finds you naturally; in other words, they’re already interested in what you have to offer before they ever hear your sales pitch. Even better, if you start with great content, your visitors will come back to your site again and again, giving you even more chances to take advantage of a warm lead!

You have good content! Now how do you make that content work for you?

If you start with good content, every visitor to your site will be a warm lead. All you have to do from there is capture that lead, and that’s where Digioh comes in. Our lightbox is a robust and powerful tool that helps you put the right call to action in front of the right visitor.

Once you’ve used inbound marketing to bring warm leads to your site, the Digioh Lightbox can help you to capture your visitors’ interest by presenting a compelling offer to them. By offering a free guide, a one on one consultation, or a discount on their next purchase, you can get your visitors to subscribe to your mailing list, or provide their contact info. Once you have that contact info, you can help them understand why they should buy your product.

The Digioh Lightbox is designed to put the power in the marketer’s hands. Once it’s installed on your site, you won’t need to deal with the IT department to make changes. Just log into Digioh, and use our user friendly editor to change your call to action, or alter the appearance of the lightbox, and then just hit the publish button to push those changes to your site.

Our lightbox also offers a suite of powerful rules you can use to set who sees the it and when. You can create a lightbox that will only show to users who came to your site from a specific referrer, you can target your lightbox based on the visitor’s geographic location, and you can target it based on the page your visitors are viewing. These customization options make it easy to put the right call to action in front of the right visitor.

All of those customization options make easy to create an engaging form to present to your visitors. If you know where they came in from, and what page on your site they’re reading, it’s easy to craft a message that’s going to appeal directly to their needs. You know what they’re looking for, and now you can craft an opt in form that shows them you can give them what they need!

With all of these powerful tools at your disposal, it’s easy to turn visitors into leads, and leads into conversions! Don’t let all that time and effort you put into making great content go to waste; use the Digioh lightbox to engage your visitors, and you’ll be able to take full advantage of the audience your content has brought to your site!

You have to see it to believe it – click here to reserve an appointment for a demo today!