Analysis

Designing and establishing a profitable business model is an essential part of any successful eCommerce strategy. But in order to better understand and evaluate its profitability, you must measure the results and know where to allocate more effort and time. Ultimately it’s about mastering the leading eCommerce KPIs and metrics.

Managing an online store can be a tough job. More often than not a lot of money and time is invested to increase conversions – but how are these results measured? Here we’ll review the 5 major eCommerce metrics of today that allow business owners to really get to know their online store customers and optimise sales.

Any business engaged in Inbound Marketing knows how important analysing the results is. Truth is, we are drowned in too much data and it becomes so overwhelming sometimes that we start to ignore analytics. Google Analytics is truly a great tool, however the in-house boffins love to keep adding more and more options when sometimes you just want a simple report that you can send periodically via e-mail to co-workers and other stakeholders.

When it comes to remarketing lists, marketers have come to enjoy hundreds of dimensions to create and manage them. Sometimes, however, endless options can become overwhelming and in this remarketing case, they create time-consuming tasks for the marketer.

Successful remarketing = accurate predictions on which users are most likely to convert upon revisiting your website is key to business growth and higher profits. No one can predict this better than Google, and the latest addition to Google Analytics (GA) proves it.

Introducing: Smart Lists.

For many of the marketing teams that we work with, data analytics is often the part of their Inbound Marketing strategy that they fear the most. Google Tag Manager is a relevantly new product from Google that aims to at least make one part of data analytics a bit easier to manage for the less technically inclined marketing manager. The official Google Tag Manager Page greets you with: “Digital marketing made (much) easier.” While this may be true for long-term project/tag management, I’ve come to realise that the initial learning curve for GTM can be somewhat…overwhelming. So we’ve decided to include an article providing the basics on how to manage this great tool, what you need to get started along with very helpful links, videos and screenshots. Is it worth it to get past that initial learning curve with GTM? The answer is a solid YES. Why? because, if used well, it will save you a whole heap of time.