Introduction

In this regard, PepsiCo has been selected as target organization, which will be utilized as a case study to understand its marketing efforts and the benefits it gains from these marketing efforts. After providing a brief introduction to the organization, author presents the corporate objectives of PepsiCo in UK, market summary, company’s vision and mission, the major stakeholders of the company, internal and external environmental analysis with the help of strategic tools. The strategic analysis of PepsiCo’s position in the market place will enable the researcher to develop strategies like differentiation and the utilization of marketing mix to develop new products and markets for further penetrating into the markets. Introduction In this paper, the researcher will analyze PepsiCo’s strengths and weaknesses and whether the marketing environment within and outside the organization is favoring it or not. ...

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