The keyboard of your mobile device is something you can’t even call a feature. It’s more of a given and, as such, you probably never really put much thought into it, or consideration into using any but the one your device came with.

The developers of Swype seem to be aware of that mentality, and for years have been working on a keyboard alternative that would merit that very consideration. While they made their name initially (and literally) because of a trace to type featured dubbed Swype, that feature has since become standard for many android devices, and have forced the team at Swype to develop a product not dependent on a single feature, and worthy of the app’s long anticipated Google Play debut.

They’ve done it too. With the trace feature no longer its ace, Swype instead focuses its effort on making a keyboard that is not only faster than others (Swype was used to set a Guinness Book record for texting) but more accurate as well. While this is best exemplified in its abilities to do things like learn the type of language and lingo you use to offer better text prediction, its intelligent sentence editor, or how you can do things like change to a keypad style layout for numbers, it’s more of general design philosophy than anything that is exemplified by a single feature.

That isn’t to say that Swype doesn’t have some flash though. Since being bought by Nuance Communications, Swype has incorporated that company’s Dragon Mobile Assistant feature, which is integrated into the keyboard and allows you to verbally dictate a message, or any input, with a kind of accuracy you really don’t see from other similar programs, and provides yet another reliable input feature for your buck. There’s even a planned feature which will incorporate the languages and unique dialects of any area you are in, and use them to further enhance the text prediction feature.

I’d be lying if I said Swype is a sexy or exciting app, or one that is easy to properly do justice to by describing it. It isn’t, and you can’t. What it is though is a monumental improvement to maybe the most essential of functions your mobile device is capable of, and at its must have introduction price of $0.99 (which unlocks it for your phone and tablet) is cheaper than other comparable apps like Swiftkey, yet doesn’t sacrifice an ounce of functionality in the process.

You may not often consider your keyboard and ways to make it better, but the developers of Swype have, and they’ve used that information to create a keyboard that is my app of the week.