Derby PR agency Penguin PR has completed its own birthday mini-makeover by launching a new website and logo to mark its 10th anniversary.

The company, based in Ashbourne Road, has reinvented its penguin logo and refreshed its online presence as part of a series of events being held to mark its decade.

Penguin PR was launched in 2010 by long-time colleagues Sarah Newton and Simon Burch, who use the experience gained while working as journalists for the Derby Telegraph to raise the profile of a host of companies, schools and other organisations based in and around the city.

In the last 10 years it has worked with big name brands including Lubrizol, Tenpin, Paddy Power and Bird’s the confectioners, while it also promoted branch openings for the COSMO restaurant group, including its Derby and Nottingham branches, and publicised the opening of the Injoy play centre at Derby’s Riverlights development.

For the past three years it has also supplied the PR for the much-loved Derbyshire County Show and supported organisers when they took the difficult decision to cancel this year’s event.

The firm has always used a penguin as part of its branding and its new logo, which was created by 45 Degrees design agency in Belper, continues the tradition, while incorporating the letters P and R into the design.

Director Sarah Newton said: “We have come a long way since we launched Penguin PR and we wanted to use the opportunity of our 10th anniversary to refresh our brand, our website, and our penguin.

“Both our name and logo have done wonders for us over the years by ensuring that we’re distinctive and memorable and we’re delighted by our new, fresh look.

“The coronavirus has had an inevitable impact on our clients, but our rebrand means we are ready to hit the ground running with both existing and new clients when lockdown is over.”