BMW – Product Protections Series

As part of our ongoing collaboration, Cundari came to us to bring their vision of a photo-real BMW car animation to life. Cundari was looking to inventively showcase BMW’s warranty policies by creatively framing utilitarian information in a manner that was more engaging and eye-catching for their customers. Loop’s animators worked to make the photo-real vehicle pristine and immaculate, a process that included rigging, texturing, lighting and animating the car as well as all of the background and environmental elements. No small feat! Additionally, we built the spot in a modular fashion so that it could be used all together or in different combinations of the 4 videos. It currently lives in both the dealership and financial services section of the BMW Canada website.