The company that runs resorts and outdoor recreation on California's Catalina Island is reviewing its PR account with an RFP process this month as it eyes a larger profile in the travel and tourism space.

The Santa Catalina Island Company wants to hear from agencies with media connections to the Los Angeles and Orange County markets, as well as a strong background in the travel-tourism sectors.

"Catalina has been somewhat of a lost treasure in Los Angeles and we're looking to help visitors rediscover the island," SCICo director of marketing Julie Sevilla told O'Dwyer's.