The main goal of this paper is to present and analyze the small publishing house Mediaks from Vidovec (Varaždin). We present theoretical explanation, what are exactly small publishing houses and what problems they encounter. The aim of the paper is to answer the question of whether they have a chance to develop or most of them fail in the beginning, not having the chance or the opportunity they deserve. In presenting the theoretical aspects of the creative industry, the problem of publishing support, etc., the content will be linked with examples from Mediaks publishing house. The main presentation of this publishing house will be in the research section of the paper. There will be an interview with Mediaks founders of (Anita Gudelj-Skočibušić and Kristijan Skočibušić). They will answer questions such as: - what publications are issued and whether these books have a place in libraries - how does promotion and public relations activities are used in publishing, and what are the possibilities to finance publishing of books and other publishing activities? Some small publishing houses will be listed in this paper to gain a wider insight into small publishing. The paper will also explore the level of the support of small publishers by the state. At the end it raises the question of the future of Mediaks: what the founders of the firm thiink about it, and how they intend to expand their company into the publishing world.