Jeff Gothelf and Josh Seiden want us to carry on a two-way conversation with our customers. In their new book, “Sense and Respond,” Gothelf and Seiden make the case for deeper customer relationships based on advances in technology and a need to react quickly in multiple markets.

Last week, I was co-presenting with Owens Corning’s innovation team at the IRI 2017 Annual Meeting in Boston. We shared a success story about building organization's competency of integrating technology and business model innovation to drive business investment in new growth platforms and fast track

Take a look at your calendar and consult your colleagues. Everyone is busy. Your time is booked, it seems, from the moment you step foot into the office until your head hits the pillow at night. You respond to an endless stream of emails and text messages, even after hours and on weekends. But, you

While some startups are more than eager to hire anyone with smarts and enthusiasm, established companies and engineering firms are not likely to settle for anyone with less than a bachelor degree from a top school. Product design is fulfilling and lucrative, which makes it a competitive field; to ac

In this digital age when companies end up with huge amounts of information about consumers, there is a necessarily large focus on privacy and security. Tech giants such as Google, Apple, and Microsoft are looked at very closely and regularly post updates on the ways in which they keep customer data

Nearly all of us work in virtual teams. We understand that virtual teams (VT) may struggle with communication and collaboration since we don’t see our colleagues face-to-face (F2F). Yet, VTs offer many advantages for new product development (NPD) because they allow us access to diverse perspectives

In 2005, Professor W. Chan Kim and Renée Mauborgne changed the international business landscape. They presented their theory of “Red Oceans” as the allegory for fierce competition in well-established markets, and of “Blue Oceans” which have almost no competition at all.

During this webcast, David Fradin will explore six keys to product success including a modern product lifecycle framework, how to do market research that works including understanding what your customers "do" to develop successful products, decision making, the importance of values and vision, and h

Like many new product development professionals (NPDP), I am a big fan of Clayton Christensen’s work. His latest book, Competing Against Luck, with co-authors Taddy Hall, Karen Dillon and David S. Duncan, does not disappoint. Filled with classic stories of innovation success, the text instructs how

NEW YORK--(BUSINESS WIRE)--The Economist Events’ annual Innovation Summit will return to the Windy City for the third consecutive year. This year’s event titled, “We are All Digital Now,” takes place February 28, at The Westin Chicago River North. Fortune 500 CEOs, senior industry executives, policy

Having worked with a number of companies over the last two years implementing “lean startup” processes, I’ve noticed that there is still quite a bit of confusion surrounding certain Lean Startup concepts and Agile Development. More specifically, can they be integrated with the Stage-Gate process man

Who among us does not wish to improve his or her productivity? Charles Duhigg’s well-researched, new book, Smarter, Faster, Better, offers several tips we can apply to our own lives, as well as to our work teams, to improve productivity and efficiency.

The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals for forty years, is now accepting nominations for the 2017 Outstanding Corporate Innovator (OCI) Award.