For the majority of first-time visitors of the city of Amsterdam, their visits start at the Amsterdam Central Station (Damrak). Coincidently not only the North-South metro line runs this route, but also the major stakeholders, including but not limited to Euronext (Damrak), NxChange, AFM, DNB (Vijzelgracht), NBA , Banks and Investors (Financial District) are located along the (extended) Red Carpet Amsterdam.

The purpose of these sessions is to discuss current topics live with a diversity of stakeholders.