Category Archive: Uncategorized

To kick off the marketing of my new book, Pioneers of Promotion, which is about the early visionaries of the marketing industry, I gathered 30 people in a Washington, DC cemetery and live-streamed it to 1,000 people around the world. It was a promotional stunt to celebrate the man who essentially invented the promotional stunt: …

It was three years in the making, and will be one more in the waiting. But Pioneers of Promotion is coming in the spring of 2018 from the University of Oklahoma Press. Check out more details about this remarkable story at www.PioneersOfPromotion.com.

OK, so it was shot on 1/2″ video a half a lifetime ago. And you won’t get half the jokes. Still, my 1991 spoof of My Fair Lady, in which a bunch of MBA students transform our mailman into the Yale Man, is is not without its moments.

I have managed to find (the hard part) and digitize (the easy part) some great videos I produced 25 years ago. Forgive the quality, but the content – showing the creation of Armand LaMontagne’s amazing life-size wooden sculpture of Carl Yastrzemski, as well as highlights from Yaz’s career – are well worth your time. Click …

Check out the Videos page for a couple of my newest productions — one that shows my breathless efforts to keep up with the ocicats Cona and Brina, and the other that takes you along on my whirlwind coast-to-coast book tour.

As an expert on the topic of layoffs, from both sides of the fence, I am well qualified to pass the pink slips around — and frequently lecture about the topic at business schools. Check out my role-playing exercise, The Layoff Game.