Monthly Archives: September 2017

The Product Launch King, Jeff Walker, and his students have done hundreds of millions of dollars in business and product launches… so when he talks, I listen. (I really do!)

Now he’s just released an awesome new training video – and it’s free as part of his Launch Workshop. You’ll learn what’s working now if you want to launch a new book, a new product, a new service, or even an entire business.

Overdrive is the largest company operating in the digital library sector and many people are frequently borrowing them instead of buying. Overdrive recently conducted an “ask me anything” on Reddit and they have been showered with praise by the vast majority of users. Here are the most notable statements the company made.

“Audiobooks are absolutely trending up much like podcasts. They actually increased in popularity at a higher rate than even eBooks through OverDrive. A massive reason for this is the convenience that digital audiobooks offer as you don’t need to carry around loads of CDS. Currently we offer hundreds of thousands of audiobooks available in our marketplace and we add more each month.

“An important note is that libraries determine the content they want to purchase so if your library doesn’t have a large number of audiobooks you can always recommend that they add more. A great tool to use is our search function on https://www.overdrive.com/. You can search our full catalog and sort by audiobooks to find books you’d like that your library doesn’t currently offer. Sometimes audiobooks aren’t produced at the same time as the new release eBook or physical book which may be why you see a lag in when they’re released but if you search at overdrive.com you can peruse the millions of titles we have available.”

Google Photos is one of the most popular ways of storing and sharing photos online. WordPress.com is one of the most popular ways to blog. Wouldn’t it be great if they played well together — if you could use photos you’ve uploaded to Google on your site?

We thought so, too: starting today, you can browse, search, and copy photos from your Google account right from your blog posts and pages. Introducing: photos from Google!

Partly this is because I’ve never been very good at running them, and partly because I’ve never felt like the traffic on Facebook was as “buy ready” as Google’s.

So what happened when a boosted post of Blog Tyrant’s received over 500 shares?

Well, the results were quite mixed and, as you’ll see below, there are quite a few lessons and ideas that I wanted to write about here because I’m sure someone out there is going to be able to do something useful with the information.

I’m not sharing the number to brag, but just to show you the kind of results that can be achieved (or not achieved!) with a simple paid promotion.

Shall we?

The boosted Facebook post in question

Let’s start by taking a look at the actual Facebook post that I did which then turned into a paid boost run straight from the Facebook page and not the ads area (that’s a different thing, if this is all new to you).

Please keep in mind that Facebook is not something I’m very good at and have never focused on it too much. Here it is:

Something I’ve been focusing on a bit more lately is the idea that blogging and online business is something that more and more people are turning to as traditional job roles change and artificial intelligence and robotics make whole cities redundant. I even wrote about it over on the Jeff Goins blog.

Blogging might not be the “coolest” things anymore, but it is still extremely effective and it is a fantastic way to increase your chances of making money on the Internet and it can provide a bunch of new opportunities for businesses and families that are struggling.

With all that in mind, I’ve been trying to talk about how to start a blog properly a bit more so as to introduce people to the idea that your traditional “bricks and mortar” business isn’t the only option out there. I genuinely hope this stuff helps someone out there, and I try really hard to just write about effective strategies that could work for people.

A website for an author is an extremely important marketing tool and most writers have mediocre ones. Some are too simple, cluttered, ugly, outdated or ineffective in doing what it’s supposed to do: represent your brand, serve as a lead generator, be a point of connection, and a place of business. So how can today’s author spruce up his or her website so that it best represents and serves one’s interests?

First, look at your site from the eyes of those who would come to visit it. What feeling would they get? Is everything clearly navigational? Are things that one expects to find up on the site actually there? Is everything updated? What’s the overall reaction one gets when seeing the site? Does it touch all of your digital senses — including sound, video, text, or graphics?

Second, ask yourself if you started from scratch, how different would a brand new site look in comparison to what you have?

Here are the 16 areas you should examine more closely when looking to spruce up your website:

Podcasts have steadily gained popularity over the past few years with more people looking for on-the-go entertainment as they multitask through hustle and bustle of daily life. #BookMarketingChat (read our entire Book Marketing Chat summary here) guest Rachel Moore shared her tips for authors looking to start their own podcast.

Email marketing is a growing trend used by many businesses in the eCommerce world. In 2013, it accounted for more than 7 percent of all eCommerce transactions – leaving social media, banner ads and affiliate marketing strategies in the dust!

Despite the fact that the world has been using email for more than two decades, only recently have we started to really take advantage of email automation for business purposes. This technique can be incredibly helpful to increase eCommerce sales because it reaches the majority of your traffic and personalizes the experience.

There are several important truths about the use of email generally in modern business:

Email is one of the most effective marketing channels for conversion. It helps businesses reach more potential customers early, and persuade them to convert.

Email is one of the best tools for engaging potential customers because it offers incentives, promotions, discounts, and other benefits directly.

But how do you specifically use email automation to bring people back to your website and increase eCommerce sales?

However, you don’t have to have a blog in order to make money through Twitter.

There are several ways that you can make money through the social network without trying to sell your own products or services.

Twitter is a powerful platform unto itself, not just a conduit for marketing another site. You can create a Twitter account around a profitable niche — making money online, online education, or motherhood, for example — and amass a large number of followers interested in that niche. Then you can tweet links to interesting content from around the web, offering your followers something of value without ever having to create content yourself.

So how do you make money? The same way you do on a blog: Selling advertising, sponsored links, and affiliate marketing. Here are a few programs that can help you make money on Twitter: