What’s the best way to increase your referrals? Notice your successes and build on them, according to ExpertClick.com, a blog written by surgeon Vicki Rackner, MD. She plays a clip of Sandra Bird, marketing exec for the Hard Rock Cafe, explaining how it went from a hole-in-wall diner to an iconic tourist attraction. Don’t think […]

MPT Podcast 10 – EMR and the Marketability of Your Medical Practice, with guest Mike Meikle, Hawkthorne Group. This Issue: Besides financial incentives for implementation, EMR may offer some marketing benefits Patients may perceive a practice without EMR as not being “cutting edge” Far from being impersonal, EMR in the practice may actually be more […]

Does having EMR in your practice make it more marketable? In a post on Medical Office Today, Mike Meikle, CEO of the Hawkthorne Group consulting firm says that today’s patients have the perception that practices with EMR are more sophisticated and up-to-date, even if they have a limited understanding of the technology. But, apart from […]

If your practice has a website (and if it doesn’t yet, why not?), you’ve probably been barraged with offers from SEO (search engine optimization) firms to improve its search engine rankings, or how high your site is positioned on google for instance. A post on Physicians Practice discusses the potential pitfalls of hiring one of […]

Is there Financial Accountability when it comes to the marketing in your practice? An article on Free Financial Flyer discusses the 3 Top Rules of Marketing Accountability in Your Medical Practice: Rule #1: Don’t Ever Spend Without a Plan Rule #2: Don’t Do It If You Can’t Track It Rule #3: Track It! Sounds simple […]

OK, sometimes we can’t compete with the big marketing budgets of Fortune 500 companies. But their stuff can still be quite clever. Here is a cool animated promotional piece for GE’s EMR solution, Centricity Advance.