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Electronic Arts Celebrates "Maddenoliday"

Today's release of Madden NFL 07 is kicked off by a party in Madden, Mississippi.

Today, all 74 people who make up the population of Madden, Mississippi, celebrated the launch of Madden NFL 07 on the Xbox 360 alongside simple folk from Electronic Arts, Microsoft and the NFL. Jerry Rice, Warren Moon and Marshall Faulk gave away free Xbox 360 consoles to all the residents of Madden. Peter Moore is quoted in an EA press release about the event saying, "After 16 years of fanaticism for the Madden NFL franchise, Xbox 360 felt that Madden, Miss., was the perfect place to memorialize the annual pigskin tradition of fans rushing to get the latest version of Madden NFL before football season starts." EA set up kiosks in Madden for people to get a taste of the latest addition to the long-running Madden franchise. Gamers drove in from all over to get a taste of the new game and even Rep. Bennie G. Thompson, the longest-serving African-American elected official in Mississippi, took part in the event.