Fashion Forward Phone Bracelet Only Lets In Calls From VIP Contacts

MEMI, is a smart device developed to allow wearers to unplug without completely disconnecting. Designed specifically for women, MEMI is a sleek, silver bracelet intended to complement any wardrobe. It connects to your iPhone via bluetooth and vibrates when the wearer receives calls or texts from certain pre-designated contacts; this allows you to put the phone away while ensuring that you’ll never miss an important call or notification.

As a recent entrant into the growing wearable computing segment, MEMI is approaching the wearable computing segment from a more fashion conscious point of view, believing that there’s no reason wearable tech can’t be subtle and attractive, a sentiment shared by other players in the space who are putting as much emphasis on design as they are on function. “We knew the MEMI bracelet had to be fashionable and discreet,” says MEMI co-founder, Margaux Guerard, “Our friends would never go for a big, black, bulky techy device.”

Launched on Kickstarter just aweek ago, founders Margaux and Leslie are already 40% of the way to their goal and hope to ship the bracelet by August 2014.