Sophia Neophitou, a model booker for the brand, told the New York Times last year: “We would never use Kate.

“She’s like a soccer player’s wife, with the too-blonde hair and that kind of face that anyone with enough money can go out and buy.”

However, it seems Victoria’s Secret – who are said to have first hired Kate to model pajamas when she was 18 – have had to rethink their opinion on the model, after her popularity tripled over the last year.