Cameron Lodges Marketing Strategy

Cameron Lodges

Cameron Lodges is a luxury lodge resort within the grounds of Cameron House Hotel and the Carrick Estate in Loch Lomond, Scotland.

Having worked with the luxury lodge resorts under their previous owners (De Vere and QHotels), C2C were the natural choice when Cameron House and The Carrick lodges became a standalone brand.

C2C provide full marketing support to Cameron Lodges, including the creation of their yearly marketing strategy and marketing communications plan. As Cameron Lodges’ trusted digital partner, C2C are also responsible for managing all marketing channels and execute the strategy in a cohesive and integrated manner across –

SEO

PPC

Email marketing

Social media marketing

While competitors in the marketplace focus on price-led strategies, we wanted to demonstrate the five-star element of Cameron Lodges. By focusing on the luxury lodge experience and how a holiday at Cameron Lodges can help families make lifelong memories, Cameron Lodges stand out from their competitors in terms of price and quality.

The Result

As a result of the change in marketing strategy from 2016 into 2017, revenue has increased by 17.2% year-on-year.