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Cannes Lions Announces Official Social Tech PartnersCrimson Hexagon, leader in social media analytics software; Hootsuite, the most widely used platform for managing social media; and Tickr, the real-time business and marketing performance platform, today announced that they have been selected as the official social technology partners for the Cannes Lions Festival of Creativity from June 21-27, 2015.

Just outside the Palais, Cabana No. 5 will become the “Social Tech Cabana,” where Crimson Hexagon, Hootsuite, and Tickr will be showcasing the very best technology for leveraging social data to inform creative thinking and strategy. United by the common conviction that creativity is at its best when it is informed and driven by data, the Social Tech Partners will illustrate how the left brain and right brain can work together to greatly improve the return on creative campaigns through real case studies from major consumer brands.