Using Data to Make the Most Out of Two Ping Pong Balls and an Old Coat

Online data is being mined by brands to understand the conversations around their products and services, to identify new opportunities, and also to guide product planning, marketing, R&D and even M&A. These same techniques can provide valuable insights for film, television and games creators by revealing audience interests, the topics fans are passionate about, and also identifying how these themes can be engaged with and built on.

In this session Daniel Singer, CEO of Mavens of London, explores ways to harness online consumer data to shape creative planning, size opportunities, build an investment case for new IP and existing properties, and to find out what would be best to make out of a things lying around your house. Watch the video below…