Ballantine’s Whisky Create Illuminating Bottle

Ballantine’s whiskyhas created a new bottle that uses electroluminescent technology to bring the label to life – making the bottle glimmer in the darkness – wowing consumers, especially those in darkened bars and clubs.

The visual effect is created using a label that appears like any normal label, it is flat and discreet, but once the lights go out the label comes to life, giving a ‘pulsing effect,’ ‘like sound waves echoing the beat of music,’ explains Jo Saker who worked on the project.

Designed exclusively for the on-trade market, the new self-illuminating Ballantine’s whisky bottle is part of the brands “Leave an Impression” campaign which has seen Ballantine’s whisky create a number of illuminating t-shits that appeal to a younger clubbing generation.

The new look Ballantine’s whisky limited edition illuminating bottles will be available worldwide.