Data & Advertising

Data-driven, audience-based solutions for finding the right consumer every time.

Advanced data and audience insights.

In a dense media landscape, executing data-driven campaigns and responding to actual consumer behaviors are critical to success. Understanding and targeting viewers presents a complex challenge for TV networks, advertisers, agencies and brands. We offer solutions to help you to stay at the forefront of innovation. TiVo is a trusted partner for your TV data-based needs.

Data-driven TV is here.

Audience Works for Marketing

Increase efficiency in your inventory management workflow with TiVo's promotional inventory optimization solutions. Manage the full lifecycle of a campaign – from target definition to media planning across all placements, to media scheduling. Use first-party promotional data to evaluate, differentiate and extract more value from TV inventory for your promotions.

Advertising

TiVo’s advanced in-guide advertising solution is uniquely positioned to reach consumers at their most receptive – when they’re searching for content and making entertainment choices. Use advertising inventory in a new and exciting way, and take advantage of insightful post-campaign analysis.