Evite Makes Giving to Red Cross Easier

LOS ANGELES (April 12, 2016) — The American Red Cross is holding its annual Giving Day on April 21, a one-day event designed to rally the public to support the Red Cross in meeting its critical and lifesaving mission of helping families who have been affected by disaster or emergencies. This year’s Giving Day theme is #help1family in an effort to demonstrate how donations can rebuild the lives of families who have lost so much in the wake of a disaster.

In support of Giving Day, Los Angeles-based Evite has activated a new feature named Evite Donations™ which is powered by Pledgeling and allows Evite users to pledge their event to the American Red Cross and #help1family.

“Evite is proud to support the American Red Cross,” said Evite CEO Victor Cho “and we invite Evite users to help accomplish the goal of supporting these families impacted by disasters by raising funds with their Evite events this Giving Day.”

“Imagine if every American helped just one family in the United States,” said Los Angeles Region American Red Cross CEO, Jarrett Barrios. “Think of how much good we could do – together – on Giving Day.”

Nearly every eight minutes, the Red Cross responds to a family that has lost everything to a home fire or other disaster – the roof over their heads, their clothes, and their most cherished possessions. In 2015, across the country, the Red Cross provided more than 34,000 overnight shelter stays to people forced from their homes because of disasters, served more than 1.1 million meals and snacks and distributed more than 800,000 relief items in 2015.

“Our mission is to help those in need but we certainly wouldn’t be able to fulfill our mission without the generous support of the community and partners like Evite and Pledgeling,” added Barrios. “By participating in Giving Day, your help allows us to provide vital assistance to people impacted by fires and other disasters.”

Every week nearly 1,300 U.S. families need assistance because they've experienced a disaster. By coming together to support the Red Cross, Evite Donations makes it easy for anyone to unite with thousands of people on American Red Cross Giving Day to help each and every family, providing hope and immediate relief.

It takes just $88.50* to support a family of three with basic essentials for one day following a disaster that affects a community, such as a home fire, flood or tornado. A gift to our one-day awareness effort can provide urgent relief like a day’s worth of food, plus blankets and other essentials.

Giving Day’s #help1family effort can help a family begin to recover from a disaster by:

Supporting a family in urgent need by providing them with a day’s worth of food and other essentials.

Delivering blankets to ensure families stay warm and can get a good night’s sleep.

Providing clean-up kits after a disaster including vital items like mops, buckets and disinfectant.

To host a Red Cross Giving Day event, visit evite.com/c/american-red-cross. Donations can be made now by visiting givingday.redcross.org/region/los-angeles All donations will be processed on April 21, 2016.

*These figures are based on FY15 estimates

Evite and Evite Donations are trademarks of Evite, Inc. Evite Donations is an Evite partnership integration with Pledgeling on Evite.com that enables event planners and party hosts to offer their guests donation-giving as an option in their event experience. As a part of the partnership, this service is provided free to planners, hosts and guests that use Evite.com, with no additional processing fees taken outside of standard credit card fees.

About Evite, Inc.:

Evite (www.evite.com) is the leading digital service for bringing people together. With a wide array of free, easy-to-use invitation designs and inspirational party-planning tools, the company has sent over 2 billion event invitations in its history, enabling approximately 3 billion unique face-to-face connections. Evite makes getting together effortless and more memorable for its 100+ million annual users, sending 20,000 invitations every hour and handling hundreds of millions of RSVPs every year. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation attributed to the Liberty Ventures Group (NASDAQ: LVNTA, LVNTB).

About Pledgeling:

Pledgeling is a social enterprise that empowers brands to add mission and purpose into their products and organizations by integrating charitable giving into their customer experiences. Our mobile-first fundraising platform and programs have empowered tens of thousands of consumers, brands and nonprofits to affect change and raised critical funds for thousands of important causes. To join the revolution for good, please visit us at pledgeling.com.