Ads are a little annoying, but I comletely understand the need for them. I think Neowin has done a great job intergrating them into the layout, so they really don't cause any problems. If you don't like them, just ignore them. How hard is that?

how dare you neobond, we should be able to admit that we use adblockers (even though i don't) i just find it childish that you will be warning people who do so, very unprofessional. that's my 2cents and ill probably be banned now lol

You guys could do something like http://environmentalchemistry.com/ does.If you are found blocking ads on their page then you simply won't be able to view the content, why waste your bandwidth on someone who is kicking you where it hurts.Its jusy an idea, good or bad that is for you to decide !