Business Services

Contractors are always on the lookout for simple-to-use, all-in-one software solutions that make the job of delivering indoor comfort easier and more effective. A number of platforms at the 2015 AHR Expo showcased solutions across fleet management, tracking, energy management, and much more.

FieldAware showcased several new features on its mobile field service management solution. The Self-Service Portal enables service organizations to create portals that can be integrated into their websites.

Of all the social media sites out there, which are most important to use? What content should be posted? How often should that content be posted? These are all reasonable questions for contractors to be asking and, luckily, sufficient answers exist.

I can’t get over how many HVACR contractors place social media icons prominently at the top of their sites — often next to their phone numbers or the schedule-an-appointment button. Why would you pay money to bring prospects to your website only to direct them to the world of endless distractions that is Facebook, Twitter, etc.?

Every HVAC businesses should be utilizing video in their marketing strategies in order to increase engagement and conversation with customers. Whether it’s providing more thorough instruction on smaller fixes that consumers can make or giving a better look into the products and services your business provides, it’s a win-win for everyone.

Thanks to modern communication technologies, such as cell phones, voicemail, and email, to name a few, switchboard operators including telephone answering services are going the way of the dinosaur — extinct. However, answering service companies can still provide invaluable opportunities for HVAC contractors.

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.