Scholarship on record production has largely neglected non-Western music practices and their products. In particular, the countries in which most technological devices are invented and patented still exert hegemony over the music market and over discourse about music; consequently, alternative sound aesthetics are often disregarded. More recently, ethnomusicology has paid some attention to marginal areas of production, especially in relation to digital technology; in order to fill this gap in the scholarship, however, it is necessary not only to recognise the role of user agency but also to acknowledge that technology is better understood as a process rather than an object. For this purpose, I will focus on the use of the Clavioline by the Indian musician Kalyanji in the film ‘Nagin’ (1954), as an instance in which the potential of an instrument is redefined according to local aesthetics, arguing that regional record production practices are more noteworthy than conventional theories about them seem to imply. More precisely, I will analyse the microeconomic context in which Kalyanji operated, and then propose a cultural explanation of his aesthetic choices from the point of view of the participants (desi) and within the specific mode of production of the Hindi film