New Video: Fifth Harmony – ‘Down (ft. Gucci Mane)’

The dancefloor jam, which features rapper Gucci Mane, is the first taste of the group’s upcoming third album – due later this year. It’s also the inaugural introduction to what the ladies have on offer as a newly re-molded four-piece.

Directed by James Larese, the clip finds the quad in sassy form at a hyper lit motel.

Check it out below…

Loving the vividness of the visual. The neon house style remains a favourite of ours.

As for the group, they delivered.

Sure, we’d have welcomed a narrative but Normani, Dinah, Lauren, and Ally compensated with ample helpings of sass and diva that are rich in replay value.

It’s clear that normani is the star now. Who’s idea was it to put each of these ladies in a sleezy motel room? The song is nothing special, after losing a group member, you would think they would capitalize on the publicity by releasing a song about lost friendship -or something like what destiny’s child did with survivor.

Wow , they legit look like hookers 😳
I’m not a prude …. s*** looks good when it’s done right and executed properly .

But this comes across super thirsty … like sleazy .
This colours work …… the choreo scene is cute but a bit boring , The video neeeed a little more going on .. the pool scene (I guess it was a pool , could hardly tell) could’ve been kept … as there was nothing too it .
It seemed like a really basic rushed video .. that could have been great with a little more thought and effort even with the same set up , just better visuals .