April 20, 2020

In my social media workshops, I always preach “quality over quantity.” Instead of obsessing over follower count, focus on getting the right followers—those who genuinely interact and engage with your organization.

Also, you don’t have to be—and shouldn’t be—on every social media channel. It’s better to focus on a few channels and do them well.

Keeping an eye on your analytics can help determine which channel(s) are most effective and meeting your organization’s goals.