Farmgates & Provedores

Grow Your Farm Gate or Provedore

Eating and drinking is a HUGE part of travelling. The rise of the gastro-tourist has put a focus on hospitality and in some cases is actually the key factor driving visitors to the region – the thought of eating produce right where it’s grown is a mouth-watering one.

54% of the 1.2 million Australian visitors to Geelong and The Bellarine in 2015 cited ‘eating out’ as a key activity of their trip. We know the rise of our incredible local makers and growers is being recognised across the state and the country. There’s a great spirit of working collectively to promote local taste trails.

Joining team tourism will expose your business to the huge potential of the growing visitor market. With products that have a very human story in a region that’s telling great stories about its makers and growers, there are loads of ways to put your brand in front of this market.

Get found by more visitors

We market the region by telling great stories. A lot of them are about food and drink. We have blog posts about locally produced stuff showing off on local menus. We make videos that highlight the people and processes that go into growing and making produce. We highlight the best places to pick up local food and wine. And we share stories about the real people behind what they’re creating.

There are tactical ways to reach the visitor market through our channels too. Our Public Relations program is always hungry for new and interesting stories to share with the media and for genuinely good product to show off to visiting media and agents. There are specific food and wine promotional programs to get involved with like The Bellarine Taste Trail and soon, the Moorabool Valley Taste Trail.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your produce business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get help with your business plans, finance systems or retail merchandising. It’s all part of our professional development program – and it’s free for members.

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