The Adult Diaper Market Is Growing Fast03:32

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February 15, 2016

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The adult diaper market is booming. It could surpass the baby diaper market in the U.S. within a decade, according to Bloomberg. That’s due in part to an aging population – but also thanks to new marketing and product design from companies like Procter & Gamble and Kimberly-Clark. Here & Now's Robin Young talks with Yuri Hermida of P&G.

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Yuri Hermida, Procter & Gamble's vice president and general manager of baby and feminine care in North America.