People regularly think that as soon as you make the sale, you have made success. Maybe in a two-dimensional world, but in reality, selling your goods and services is just one small part of a major sequence. If you stop at the first sale and do nothing else, you not...

For most business people, when you say the word funnel, they think of that orange plastic thing people use to put oil into their car. For others (like digital marketers), the word funnel is a misunderstood and underused term for sales and marketing strategizing....

If you ever watched one of those “How It’s Made” videos on Youtube or on TV, you notice how simple and automated things are. For example, a potato chip company has a giant machine of assembled parts that does the work of chopping, cleaning, frying and packaging for...