Myntra apologises for technical glitch; to review all systems and process

Online fashion retailer Myntra on Friday issued an apology for erroneously mailing product dispatch and delivery notifications to customers who had not placed any order, and said all systems and processes will be reviewedVarun Jain | ET Bureau | May 21, 2016, 10:50 IST

Online fashion retailer Myntra on Friday issued an apology for erroneously mailing product dispatch and delivery notifications to customers who had not placed any order, and said all systems and processes will be reviewed.

"Yesterday, we unintentionally inundated many of your phones with notifications. We messed up and owe you an explanation of what happened and what we are doing to ensure it doesn't happen again," Myntra's chief technology officer Shamik Sharma wrote in a blog post on the company's website.

In the blog post titled "Sorry, we messed up," Sharma explained what went wrong when the notifications team updated their fleet of notification servers with a code change.

On Thursday, users of Myntra app had taken to Twitter to complain about notifications being sent for orders they had not placed with the retailer.

ET had reported how several worried users called up Myntra's customer care, where an automated voice acknowledged it was a technical problem. Myntra later put out a Tweet accepting the problem.

"The last several hours have been a humbling period for us and we deeply regret the terrible customer experience this incident has caused. I am reaching out to the affected customers and apologising for this error. We will strive to make it up to you by committing ourselves towards building a Myntra shopping experience that is truly wonderful. Also, immediately, we will be reviewing all our systems and processes - and looking at our architecture as well as our deployment systems in great depth to check for any other such shortcomings," said Sharma.