"Never mind the fact that the iPod turned the entire music industry on its head. Never mind the fact that most successful notebooks today resemble designs first popularized by Apple. Never mind the fact that the blueprint of the modern day smartphone remains the original iPhone. Never mind the fact that competitors are scrambling wildly to copy the success and design of the iPad. Forget all of these things, because when it comes to Apple, the 'what have you done for me lately?' mentality reigns supreme."

The image shows a HD (720p) video playing whilst i am surfing the net on chrome below, no slow downs, screen size makes watching/doing both without a problem.

I love the fact i have access to the file system and have uploaded loads of PDF's and various files, a process which can be done in any situation as long as i have a web browser and wifi. (airdroid, great app).

The Note is a very capable and robust device, when loaded with services such as Evernote it simply puts the phone into the stratsophere, especially when using the pen.

I won't dismiss the iPhone though as i strongly believe that without it we wouldn't have phones and tablets of the calliber we have now. I had a Nokia E61, a Sony P910i, these were supposed to be powerful smart phones but they are positively prehistoric when compared to the iPhone released in 2007. They were unstable and for me the UI was a mess, touch was a joke. The iPhone has pushed the industry forward much like the Mac did with GUI, it wasn't the first but it brought it to the masses and started a GUI revolution.

We now come to the problem with the iPhone and in particular the 5. One of the best stories ive read of steve jobs is that he said no alot. If something wasn't up to standard then it wouldn't be released, if something was poor then generally Steve would admit it (i remember the emails i got over MobileMe, Cloud is something Apple can't and still get right).

This reflects the different nature of Tim Cook and Steve Jobs, Tim Cook is a competent CEO but he is a bean counter, if something will make more money but reduce the overall impact Tim will go for this, we only have to go back a few months into Tim's CEO stewartship to see the fiasco in the stores where the ex-Dixon's bean counter decided to reduce staff to improve profits, in the SJ biography a mentor to SJ discussing the store said that you need extra staff to ensure a good level of service, it may not look good on the financial break downs but will promote a positive experience and image.

The iPad mini is an abomination, again in SJ biography he states that he would never do a mini as it would only compete against the iPad, a similar situation experienced by Dell and something that has been reported recently is happening to Apple, the mini is cannibalising the iPad sales. where as people are still buying kindles and nexuses.

I have covered the above as i think this leads us back to the iPhone and apples thinking. I really believe that at some point they had say 10 new features, perhaps NFC or some other bits, upper management look at the 10 and think hang on lets release 3 and spread the other 7 across the other releases (i.e. 5S, 6 etc..). When the iPhone 4 was released it was a major upgrade over the 3GS, better screen, camera, faster, new design, facetime the list seemed endless and made the phone appear leapfrog over the competition, it was an era in which it felt that other manufacturers were trying to keep up.

We have now arrived at a point, where the iPhone is left to tick along, hanging onto the brand, recognition and familiarity to generate a large number of sales.

What can apple do, well luckily i think a number of Apple's problems are software and thus pretty easy to fix over the coming year, in a way the phrase death by a 1000 papercuts comes to mind. These are some of the minor features ive noticed since using my Galaxy Note2 JB 4.1.1 when compared to the iPhone and iOS6.

Google Now (Siri clone is much more useful and more aware of my surroundings, i.e. when i walk in a train station in london it will show me the status of the underground)

I could go on but these could be easily added, along with more ideas to help people get the most out of their phone. The hardware is pretty much reaching a point like computers where it just doesn't matter apart from reducing battery drain, apple seriously needs to work on the software.