Paying on the go literally as in on the road and in the car is gaining traction As noted yesterday in the PYMNTS Digital Drive Report 99 million drivers commuters to be exact are connecting to their dashboards and driving 230 billion in commerce buying everything from groceries to coffee To that end Honda has debuted its Honda Dream Drive prototype billed as the next generation infotainment commerce services and rewards experience for drivers and passengers In reference to commerce Honda said in a release that its relationship with Visa which focuses on in-vehicle payments and which traces its genesis to 2016 continues And now said Honda it is expanding its in-vehicle collaboration to include Mastercard and PayPal In a release Tuesday Jan 8 Olabisi Boyle vice president of IoT at Visa said that by continuing our partnership with Honda a leader in automotive innovation we are furthering the development of in-car commerce solutions that focus on security safety and convenience for the driver Combining Visas payment expertise and Hondas expansive platform we are one step closer to transforming the car in to a new epicenter for commerce Honda said Tuesday that the integration of mobile services including commerce and payments through the prototype Honda Dream Drive was first shown as a concept at CES 2017 and now is being demoed this year at CES through Jan 11 The in-vehicle payment system allows drivers to pay for goods and services such as fuel parking and movie tickets order ahead for pickup and also share drivers location with family Honda Dream Drive is both voice-activated and touch-enabled and for commerce options the automotive giant said it has partnered with a series of firms ranging from Grubhub to The Coffee Bean Tea Leaf to Chevron to Atom Tickets among others From the comfort of their homes to the confines of their cars people want to make purchases when they want and where they want Sherri Haymond executive vice president Digital Partnerships North America Mastercard said in the release detailing the Honda prototype Our familiarity of shopping with mobile and voice-activated devices have created the expectation for almost every device to be a way to shop and pay Honda also said Tuesday that it seeks to create new value for vehicle ownership and use and as part of that effort Honda Developer Studio is user-testing a points-based reward program that benefits those who use Honda products and services in-vehicle ranging from payments to watching media LATEST INSIGHTS Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation thats reshaping the payments and commerce ecosystem Check out the latest PYMNTS report on PSD2