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HELP – campaign of the European Commission

HELP – campaign of the European Commission

The “HELP – For a life without tobacco” campaign of the European Commission is, initiated by European Commissioner Markos Kyprianou. The campaign aims at convincing people not to start or to quit smoking with a TV campaign and different promotional activities in the 27 European Member States. This four year campaign (2005-2008) targets teenagers (aged 15-18 and young adults (aged 18-34) in particular.