Clients

Sales Lead Generation

A sustainable, consistent flow of sales leads is built upon three main factors:

Identification and profiling of target prospects in the market.

Making contact with the decision maker - including, frequently, making multiple approaches to the target prospect to make sure that the decision maker is correctly identified.

Regular follow-up and contact with the prospect's decision maker(s) if not ready to buy immediately at pre-determined times and, preferably, pre-agreed times. This is the essence of good pipeline manangement.

All of these activities are based on a rigorous and disciplined approach to market development – in all its guises – underpinned by tested procedures and processes with the CRM system at its core.

The ability to generate leads that have direct and immediate relevance will minimise field sales costs and increase productivity.

The approach that Salesfuel uses is the same to support your field sales whether they are managed by Salesfuel or they are employed by our customers.

Significantly, too, in some instances the sale can be made via telesales with only minimal follow-up by field sales with the prospect.

To discuss your particular sales requirements please call us on 01926 350 020 or contact us and find out how our approach can make a difference to your business.