What Can You Learn About Project Success From Your iPhone?

Explore the intricacies behind the most successful project in tech history

Most smartphone users today aren’t aware that the cultural and economic phenomenon that transformed the global telecoms market – the iPhone – began as a modest initiative in 2004 known as “Project Purple.”

In Behind Project Purple, featured in Duke Corporate Education’s Dialogue magazine, world-renowned project management expert Antonio Nieto-Rodriguez and recent presenter of our Project Revolution Webinar, says that among the hundreds of projects he has analyzed in his 20+ year career, the creation of the iPhone stands out.

After all, how did a company with no previous significant experience in the mobile phone industry become the behemoth it is today?

If you are thinking of launching a strategic project, Nieto-Rodriguez identifies these six lessons from Project Purple to help you get started:

TwentyEighty Strategy Execution, the global authority in project leadership training, equips your people with the complete package of technical and leadership skills — the mindset, adaptability,and expertise to lead and execute projects in any context. With curricula in adaptive strategic execution, project management, business analysis, contract management, and more, Strategy Execution partners with your organization to build skill sets and change mindsets. It’s time to declare a new standard of performance. For more information, visit strategyex.com.

About Strategy Execution

TwentyEighty Strategy Execution, the global authority in project leadership training, equips your people with the complete package of technical and leadership skills — the mindset, adaptability,
and expertise to lead and execute projects in any context. With curricula in adaptive strategic execution, project management, business analysis, contract management, and more, Strategy Execution partners with your organization to build skill sets and change mindsets. It’s time to declare a new standard of performance. For more information, visit strategyex.com.