Twitter To Expand Ads To Publishers & Apps, Will Also Begin Auto-Playing Video

by Greg Finn

In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the gadgets. According to The Wall Street Journal the pitch to media buyers included two major new advancements. The ability to show Tweets on a site or app that can have ads enabled for a revenue split with the publisher.Read the full article