Kids’ CBC - brand refresh

Brand refresh for Kids’ CBC a preschool commercial-free programming block aired weekday mornings o CBC (Canadian Broadcasting Corporation). The briefing was to create a mixed media children’s arts and crafts magical world. We've created the script from scratch with the freedom and the client encouragement to go crazy. The deliverable was a 60 seconds animation, with 3 action windows for an editor to apply some children photographs. For that we've created lots of hand made props used as assets composed on this 2.5D world that mixes 2D, 3D and stop motion.