Blog Comments & Posts

Nice post. But I think your point about on-page factors is a little vague. SEO folk certainly know what you're saying about keyword density in on-page content, but to the less enlightened, it may be translated to mean the actual content doesn't matter. All (hopefully all) SEOs know this to be untrue. Also untrue is to say keywords do not need to feature in the on-page content. They do, but it needs to be in a fashion that flows and educates human visitors.For the novices, this should be more clear.

It's as much about re-educating people about SEO as it is about selling content creation. SEO is seen by many as an add-on or afterthought to creative, web design and now even social. Modern SEO should be sold as PR and brand marketing as well as reputation management. Creating content inherently shapes brand reputation but also provides the benefits of increased traffic and revenue through improved rankings and online presence.Reinforce your brand marketing plan; improve user experience; increase traffic. All three come as a package deal when you get content strategy right.

I don't necessarily agree that guest posting and the use of blog rolls are bad tactics. Using a blog to provide important and relevant information to your audience is one of the best and most natural ways of driving viewership and rankings. The same can be said for link outreach.

The key is to only reach out to the most relevant sites that appear to be updated on a regular basis for any reason OTHER than link outreach. Building a rapport with someone who is passionate about, for instance, recipes is a great way to place effective blog content for a client in, say, the health food industry.

Many of the supposedly poisonous SEO tactics like using exact match anchors should come with instructions: do them carefully and in moderation and you will benefit.