WESTLAKE, Calif. (DTN) -- An annual list of new features on pickup trucks has become as common as, well, pickups in a rodeo parking lot. The annual fall one-upmanship in creature comforts, accessibility and technology often rivals that of many automotive categories.

Ram Trucks recently kicked off its 2014 sales season with a host of features throughout the light-duty, heavy-duty and chassis/cab truck segments.

There's a reason this truck brand, perhaps more than any other, has focused on pushing the envelope in the features area, said David Sowers, Ram Truck head of marketing, at a September press launch for 2014 ...