The developer and architect also propose to activate public space on MacKenzie and Victoria streets through ground-floor retail shops and a new through-building laneway.

The western end of the site is adjacent to the heritage-listed Horticultural Hall and to the north is a two-storey commercial building at 394 Russell St constructed in the late 19th century.

The podium height of the new building will match the parapet height of the Horticultural Hall and the 394 Russell St building and the tower will be set back 1.5m above the podium to separate it from the two low-rise buildings and maintain the prominence of the Horticultural Hall.