Custom sushi shop How Do You Roll? will open its first South Florida location in Sunrise in January.

The 1,511-square-foot location at 13775 W. Sunrise Blvd. will be located between Starbucks and Panera Bread in the Sawgrass Landings shopping center. The Austin, Texas-based, fast-casual franchise allows customers to create their own sushi rolls by choosing a wrap and rice, selecting veggies, choosing fresh meats and topping the roll with a variety of toppings.

The Sunrise location is the first of three restaurants for the franchise group SoFlo Sushi LLC. The group plans to open the other two locations in Broward County within the next 18 to 24 months, franchisee Chris Barney said. How Do You Roll? also has plans to expand its restaurants throughout the tri-county area, he added.

The Sunrise location is to have about 15 employees.

SoFLo Sushi LLC chose the Sawgrass Landings location because of the heavy professional crowd the center draws from area office parks, the availability of foot traffic from nearby fast-casual brands, outstanding road visibility and its proximity to Sawgrass Mills and the newly named BB&T Center, Barney said.

“People in South Florida have a genuine appreciation for restaurants that are trendy, innovative and health conscious," he said. :How Do You Roll? is all three of those things. Sushi has become such a mainstream food staple that people have gone from eating it just a couple times a month to several times a week; yet nobody has stepped outside the box to offer it in an affordable, casual and inviting atmosphere that can get you in and out quick enough for a timely lunch break."

Ashley D. Torres is web producer for the South Florida Business Journal.

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