neuroaesthetics

Have you ever stopped to wonder why we seem to have such an infatuation with curvy things? Why do we think that a curved smartphone or TV is better than the planar version? Why did we go gaga for the Nexus S, which had a curve that can probably be measured in fractions of a millimeter? Why has the highlight of CES for two years running been a curved Samsung or LG TV? According to some neuroaestheticists (my new favorite word), it has nothing to do with improved functionality, or even some kind of rational response — it seems our brains are just hard coded to find curvy things more beautiful.

This site may earn affiliate commissions from the links on this page. Terms of use.

ExtremeTech Newsletter

Subscribe Today to get the latest ExtremeTech news delivered right to your inbox.

Email

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our
Terms of Use and
Privacy Policy. You may unsubscribe from the newsletter at any time.