.

More about me ...

Sunday, 16 June 2013

To understand something about Roksanda Ilincic’s
elegant worldview, she is not about grunge you have to imagine the
beautifully serene expanse of the light-filled office and showroom she
and her team occupy in London’s East End. It surveys a canal, which was
once a toxic-looking watery dump for shopping carts and worse, now
(meaning in the past three years), there are new, desirable office and
apartment buildings; a well-reviewed canal-side café.

Thus, a
self-starting young London-based businesswoman with a husband and baby
daughter is steadily expanding her space in London’s cultural growth
area. That’s not just because of the upped head count of people working
for her, but also because of the way Ilincic’s clothes translate across
nations, or at least for many of the diplomatic classes (international
first ladies included) who search for a their-generation solution to the
uptight nightmare of finding proper yet unfrumpy dressing.

Perhaps
those women, or their stylists will find a few reasons to breathe calmly
with this collection. It’s a continuation of the Roksanda Ilincic
offering of simple-yet-substantial colorblocked dressing which,
crucially, looks good in pictures as does the immaculate Ilincic,
always.