So you’ve seen all the news lately about the 2019 ZR1 Corvette. You know its the fastest production Corvette ever built, capable of a blistering 0-60 times of just 2.8 seconds (estimated) and top speeds pushing 210 miles per hour. You know its got a hefty price-tag, but you also recognize that this is a bargain for the 755 horsepower engine and all the super car capabilities built into the ultimate American driving machine.

Sure you know all that….but did you also know that the new ZR1 is highly customizable?

That’s right ladies and gentlemen, boys and girls of driving age, and everyone else whose ever dreamed of building their dream Corvette – you can make your very own ZR1 Corvette, at least on paper.

The Corvette ZR1 as seen on the ZR1 Corvette Configurator website before being customized.

On Friday, March 1, 2018, Chevrolet launched its ZR1 Corvette Configurator website. The site provides visitors with several pages of customizable content that enables the user to configure a Corvette the way they want it – from interior and exterior color choices to whether or not they wish to add the custom ZR1 luggage to their order.

We decided to spend some time with the ZR1 Corvette Configurator this weekend and see what we could come up with, and we thought we’d share our results with you as well as provide you with a little more detail on what you can expect to see should you decide to give it a try for yourself.

Step One – Configuration

For starters, you have a choice between coupe and convertible. Yes, that’s right – coupe of CONVERTIBLE. Given the added structural rigidity that has been incorporated into the seventh-generations frame and substructure assemblies of the new Stingray, even the 755 ZR1 super-Corvette can be purchased as a convertible.

The other options on the first page include drive- and engine-type, which is kind of silly given that there is only one choice for each respectively – rear-wheel-drive and the 6.2L supercharged V8 Direct Injection and Port Fuel Injection engine.

Step Two – Trims

From there we advance to the second step: Trims

At first, this appears to give us a bit more custom content, though in reality it enables us to choose between one of two trim choices: the 1ZR, which is the ZR1 for Corvette purists who want the lightest car available and includes these unexpected features:

This custom car cover is one of the many options available to consumers looking to purchase a new 2019 ZR1 Corvette.

At this point in the configurator process, we made the decision to with the coupe and to select option 1ZR. Sure there are some nice upgrades included in the 3ZR package, but lets be honest here – if we’re buying a 755 horsepower super-Corvette, do we really care about a luggage shade or cargo net, or about having heated or vented seats? Sure, for some of you the answer is definitely yes, and we applaud your decision if that’s the direction you’d choose to go. For us, however, its all about keeping the car as light and nimble as possible.

Step Three – Colors

The third step in the process is selecting the exterior color and whether or not you are willing to pay a premium for select Tintcoat colors. Apparently we were willing (at least on paper) to spend an extra $995.00 for the Corvette Racing Yellow tintcoat as well as an extra $500 for the Hood stinger stripe in Jake Satin Black.

Step Four – Packages

The fourth step in the process is selecting Packages which, once again, there is only one: the ZTK Track Performance Package. Priced at $2995, this package includes:

Step Five – Exterior

The Exterior section of the configurator is the point where you can finally give your car some individual personality. Sure, you’ve had the choice of colors, stripes and model type (coupe or convertible) up to this point, but in the exterior section, you’ve got many options to choose from including the color of the wheels, the type of transmission (7-speed manual or 8-speed automatic), performance suspension, painted calipers, custom center caps, custom car covers and more.

Here we gave some consideration to which wheels we wanted.

Step Six – Interior

Step six in the process takes us to the Interior, and offers slightly fewer, though an equally impressive collection of options to choose from, including whether the radio includes navigation or not, the type of seats, selecting a personalized plaque, whether you wish to have your seatbelts finished in red.

Step Seven – Accessories

Step Seven is Accessories, which, by this point, is limited to a couple of nearly irrelevant add-ons that can be purchased as part of a new ZR1 package. These items include five different pieces of mix-and-match Corvette ZR1 luggage, a Corvette emblem package, a smokers package (is that even a thing inside a car anymore – especially in a car that costs more than $120k?), a couple of voltage/battery management option and a vehicle cover lock package.

One of five different pieces of luggage that is offered by GM when purchasing a ZR1 Corvette.

After clicking away at all the options and learning exactly how much (or, as we discovered, how little) customization is really possible on the new ZR1, we came to the following conclusions. Yes, you have some interesting choices to choose from.

If you are ambitious and have the financial fortitude to purchase a Corvette for more than $100k, this might be a fun (maybe even worthwhile) endeavor to take on for 20-30 minutes, maybe even an hour. For the rest of us, whose ambitions prohibit the opportunity to afford such a machine, the exercise is really more a lesson in marketing than anything else.

Yes, Chevrolet wants the tool to be a tactile experience. This enables them to put the Corvette ZR1 literally at our fingertips without having to roll-out a new ZR1 to every Chevy dealership across the country.

Moreover, it enables them to collect data on what the most popular choices – color, body style, accessories, etc., – which helps them streamline the choices on future iterations of not only the Corvette, but in all of Chevrolet’s brands.

Oh yes, we also told you at the start of this article that we’d share our results with you to give you an idea what our future Corvette ZR1 might look like (again, if any of us could actually afford one,) and we came up with this beauty:

Total Vehicle Price As We Built It

Our customized ZR1 Corvette in Corvette Racing Yellow.

Our price after we finished with the configurator? $133,595.00

Now all we need to do is go ahead and place the order, get Chevrolet to build it for us and get the car on its way to our local dealer (we skipped the NCM delivery option (and saved $500!!))

Simple, right?

Of course, building it on paper is one thing, getting the money together to buy a $100k car is out of most peoples’ budgets, so we question how much use this site will actually aid in soliciting future sales.

Still, for those of you out there who have some time to kill, this is definitely worth a look. And, if you are one of the lucky few who plan on purchasing a 2019 ZR1 Corvette, this tool will help you dial in which options you’ll want to bundle into your purchase.

In the meantime, use the ZR1 Corvette Configurator, then visit us on Facebook and post an image of your fully customized ZR1 Corvette. We look forward to seeing what you come up with!

CORVSPORT.COM

CORVETTE MOTORSPORTS – OR CORVSPORT.COM - IS YOUR SINGLE RESOURCE FOR ALL THINGS RELATED TO THE CHEVY CORVETTE. WITHIN THE PAGES OF THIS SITE EXISTS A COMPREHENSIVE AND EVER GROWING REFERENCE LIBRARY THAT ENCOMPASSES EVERYTHING ABOUT THESE CARS: FROM IN-DEPTH HISTORICAL OVERVIEWS AND EXTENSIVE TECHNICAL INFORMATION ON EACH MODEL YEAR TO AN ASSORTMENT OF EXCITING “CORVSPORT FACTORS” WHICH EXPLORES THE COMPETITIVE HISTORY BETWEEN THIS AMERICAN CLASSIC AND SOME OF THE STAUNCHEST COMPETITORS FROM AROUND THE WORLD.

DISCLAIMER

WHILE CORVSPORT.COM MAKES EVERY EFFORT TO ENSURE THAT THIS INFORMATION IS COMPLETE AND ACCURATE, YOU SHOULD ALWAYS CONSULT THE MANUFACTURER OF YOUR VEHICLE IF YOU HAVE A SPECIFIC ISSUE OR QUESTION.