How can you strike the right balance?
It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience.
Download this new report to learn:
How did we get here? With so much data at our fingertips, what went wrong?
How do consumers feel about personalization in 2018?
How to get ahead and stay ahead. What data to keep, and what to throw out.

How Cambridge University Press Automates SAP Workloads on AWS
Abstract: In this webinar, Lemongrass will demonstrate the business opportunities presented by automating SAP workloads on AWS. They will also show you how they helped Cambridge University Press achieve the first stage of automation and the benefits that it’s delivering for them.

Over the last decade customer-brand relationships have become more and more digitized. Companies have enjoyed access to new technologies, new capabilities, and greater access to customer data. In turn, consumers have become better informed and able to connect with brands with greater flexibility and convenience. However, concerns around mismanagement of customer data, the proliferation of fake news, high profile retailer database breaches, and the Cambridge Analytica scandal has contributed to an erosion of trust between consumers and brands and demands for data privacy. What can brands do to overcome consumer skepticism? What keeps a customer coming back in 2018? And what can brands do to demonstrate relevancy and provide value?

There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers.
“The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need.
There’s a whole ecosystem of platforms.”
Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.