Follow us

Account

The World: Beijing Chinese adspend shows signs of slowing

The growth in China's adspend slowed down last year, although analysts expect it to pick up again as the 2008 Beijing Olympics draw nearer.

Data from CTR Market Research showed total adspend increased by 9 per
cent compared with 18 per cent growth in 2006, while Nielsen reported a
growth of 15 per cent in 2007; the figures differ because of varying
methodology. However, both research houses agree that this year will see
strong growth.

CTR said the slowdown was partly owing to advertisers holding back
budgets in advance of the Olympics and new government regulations for
the property and pharmaceutical industries, leading to less robust
growth in these sectors.

Meanwhile, advertising for such things as plasma TVs and outbound travel
grew substantially.