Logo-land

This is a logo I worked on a while ago for the bold and saucy Elizabeth Callahan of Lilly’s Lunches – she went in a different direction eventually (her current logo is wonderful, by the multi-faceted Steve Tam), but this was a great chance for me spend some quality time with Adobe Illustrator (we are totally BFFs now). The result was a diner-esque logo with a bit of pin-up sensibility.

Keen eyes may have noticed the logo also has the company name wrong (Lunch vs Lunches) – another give-away that this logo was from the company’s formative days. The business has evolved in other ways as well – Lilly is doing delicious pop-up lunches at Northwood (a favorite spot) that can be enjoyed there or taken across the street to Christie Pitts. Haven’t you always wanted a picnic?