From Harvester to Manager

Strawberry farming is responsible for 70,000 jobs in the state, and provides steady work that immigrants can count on to feed their families a build a better life in America. Hear from Norma, a Salinas crew supervisor who started off picking strawberries.

Every California strawberry is hand-picked and packed in the field. One of the hardest jobs, farmers understand that without the hard work and commitment of the people working year-round to harvest their berries, that producing and distributing 90 percent of the nation’s strawberries would be impossible.