Accelerating SaaS adoption in the New Enterprise

Did you know you can increase your company valuation with integration?
Securing Enterprise customers is extremely challenging, and as the competitive landscape continues to grow with best of breed SaaS applications, it will be important to consistently meet customer requirements and differentiate your service from the competition.

Join Chris Purpura GM of MuleSoft’s Cloud Integration Business as he presents key findings from the 2nd annual SaaS Connectivity report, which discusses top barriers to SaaS adoption in the new Enterprise, with recommendations for SaaS providers to address the challenge of integration and improve the top level SaaS key performance indicators (KPIs).

What you will learn:

Top barriers to SaaS adoption in the Enterprise
Overview of the New Enterprise, and what it means for SaaS providers
3 ways integration can increase your valuation as a SaaS provider
Presenter:

OBJECTIVE: Articulate trends There is a convergence happening today between increased adoption of SaaS and mobility (precisely where you guys come in) and enabling technology within cloud computing and APIs The mega-trends of SaaS, mobile and Big Data are converging to create a massive new wave of business opportunity. Organizations are each choosing a uniquely diverse and ever-growing set of best-of-breed applications to power their business. However, a new challenge has emerged as a result: a massive explosion of endpoints and data. In this New Enterprise era, businesses can be overwhelmed by the resulting explosion of endpoints, or they can seize the opportunity and gain competitive advantage by connecting everything. The solution is integration. TRANSITION:

OBJECTIVE: Describe the improving relationship between LOB leaders and CIO’s / IT In 2013, SaaS, Mobile and Big Data (the ‘Big 3’) have moved on from visionary ideas well into disruptive realities impacting IT. IT is no longer in denial, as they were for much of the last decade, and in fact are “leaning in” on all fronts. According to CIO Magazine’s 2013 CIO survey, more IT organizations are focusing on building better relationships with the lines of business, and are raising their game and engagement into LOB projects, particularly around SaaS selection, implementation, and integration. “Results from the past 3 years suggest that CIOs are increasingly taking action to solidify or elevate their team’s general relationship with business stakeholders by delegating more, developing leadership and cross-­‐functional skills among their IT staff and increasing their attention and focus on customers” Even further- “Within 3-­‐5 years, many CIOs aspire to spend their time on more strategic activities including driving business innovation (54 percent), developing and refining business strategy (45 percent), and identifying opportunities for competitive differentiation (41 percent). – CIO 2013 Survey TRANSITION:

OBJECTIVE: Describe the improving relationship between LOB leaders and CIO’s / IT In 2013, SaaS, Mobile and Big Data (the ‘Big 3’) have moved on from visionary ideas well into disruptive realities impacting IT. IT is no longer in denial, as they were for much of the last decade, and in fact are “leaning in” on all fronts. According to CIO Magazine’s 2013 CIO survey, more IT organizations are focusing on building better relationships with the lines of business, and are raising their game and engagement into LOB projects, particularly around SaaS selection, implementation, and integration. “Results from the past 3 years suggest that CIOs are increasingly taking action to solidify or elevate their team’s general relationship with business stakeholders by delegating more, developing leadership and cross-­‐functional skills among their IT staff and increasing their attention and focus on customers” Even further- “Within 3-­‐5 years, many CIOs aspire to spend their time on more strategic activities including driving business innovation (54 percent), developing and refining business strategy (45 percent), and identifying opportunities for competitive differentiation (41 percent). – CIO 2013 Survey TRANSITION:

OBJECTIVE: Many vendors have already tried to solve the integration problem, but have run into difficulties, namely internal roadblocks and overhead Custom coding in particular impacts internal resources across product, sales, services and support: Requires in house talent and application expertise Little repeatability No visibility or ability to troubleshoot issues Higher support costs Point to point tools do not perform as promised, generating higher support challenges than anticipated: Separate tools for separate integration use cases Restrictive licensing and/or fees for use Little visibility or ability troubleshoot internally TRANSITION:

Transcript of "Accelerating SaaS adoption in the New Enterprise"

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The Business of SaaSExecutive Webinar SeriesChris PurpuraVP and GM of Cloud IntegrationMuleSoft

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MuleSoft:•150K+ developer community•100+ Anypoint™ Connectors•3500+ global deployments on premises•10,000+ cloud deployments•35% of the Global 500•5 of the top 10 banksA Unique Perspective on the New Enterprise6