The eleventh in the Moneycontrol Ultimate Business Quiz series. Want to know how many you got right? Check the answers in the last slides.

Boheco, India's first startup studying the medical use of X, has raised a seed round of Rs 6.25 crore from marquee investors including the chairman emeritus of Tata Sons, Ratan Tata and Google India's managing director Rajan Anandan. The startup in partnership with the Council of Scientific and Industrial Research (CSIR) plans to grow X and study its medicinal properties for use in the treatment of epilepsy, breast cancer and palliative care. What is X?

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The Asian Games, the second largest multisport event after the Olympics, is set to feature X first as a demonstration event in 2018 as part of the run-up to Xs’ official inclusion as a medal sport in the 2022 Games in Hangzhou, China. This should come as no surprise because of the enormous popularity of X across the continent, and especially in the Far East. Seoul’s Sangam Stadium, which hosted a World Cup semi-final in 2002, was sold out for the 2014 League of Legends World Final which was broadcast to a global audience of over 27m in 19 different languages. What is X? (Image Courtesy: Reuters)

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Which celebrity chef owns this brand?

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In the early 1920s, Jaydayal Goyandka and Hanuman Prasad Poddar, two Marwari businessmen-turned-spiritualists, set up this enterprise. It was a Marwari enterprise with a difference, where profit took a back seat. At the forefront was religious philanthropy in the name of saving sanatan Hindu dharma—the unchanging form of the Hindu religion, believed to have existed from time immemorial. Identify this enterprise? (Image courtesy: Official website)

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Originally utilised as a cleaning tool for wallpaper, it soon appeared in classrooms around Cincinnati as a nontoxic play clay for children. Joseph and Noah McVicker were granted US Patent 3,167,440 on January 26, 1965.Identify the product, now owned by Hasbro which was initially sold by Rainbow Crafts Company? (Image Courtesy: Reuters)

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With which brand will you associate the father-son duo of Zoher & Qusai?

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The picture is an artist’s impression of a cricket field. The inclusion of cricket field by the company reflects the passion of Asian ex-pat employees including the CEO who was a promising off-spinner during 1980s & early 1990s & he credits cricket has taught him leadership lessons he has carried over to the workplace. Identify the company?

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RCRA is a fully sponsored initiative which will up-skill deserving youth in order to make them ready for front facing jobs and increase their income potential. X, as part of the initiative, will engage directly with each individual to make an impact and through the same bring about a larger social change, one individual at a time. Identify the brand which is sponsoring this social initiative?

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Hanami is the custom of viewing them by day and when done at night, it is called Yozakura. What is this and which two companies get their name from this, one taking its name from the Japanese term and the other from its English name? (Image courtesy: Reuters)

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A company played a leadership role in shaping the conceptualization and the culture habits around mid-20th century, at the time when the technology was becoming mass-consumed. In the 1920s, they toyed with the notion of promoting post-mortems, but decided against it and pursued quite the opposite, urging people to improvise on the ‘prune’ norm. The American values at the turn of the twentieth century of the pursuit of happiness shaped the company’s ethos and facilitated people to pursue the same. Which company and what did the help popularise? (Image courtesy: Reuters)

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This is the Homepage of the website of which brand?

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Identify this famous tourist location.

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Beekeepers around the town of Ribeauville in the region of Alsace have seen bees returning to their hives carrying unidentified colorful substances that have turned their honey unnatural shades. Mystified, the beekeepers embarked on an investigation and discovered that a biogas plant 4 km away has been processing waste from a plant producing a well known product. This has added to the woes of beekeepers facing high bee mortality rates and dwindling honey supplies following a harsh winter. Which is the product being produced?

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Picture No 17

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It was founded in 1972 as ‘a place for learning minds’ by the Department of Health, Education, and Welfare and NASA. The intent was on being an informative and instructional, focused on providing real education. It mostly featured content pertaining to nature, science, history, current events, medicine, technology, cooking, home improvement and other information-based topics. The content was widely agreed to be more focused, more technical, and of a more academic nature than the rival, who acquired it in 1991, after its parent company went bankrupt. Who are we talking about and who acquired it? (Image Courtesy: Reuters)

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This low energy consuming product has been touted as the world’s smallest microwave. Who has launched this product?

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Frederic Malle’s Vetiver Extraordinaire, Creed’s Green Irish Tweed and Terre d’Hermes have one thing in common, they are intended to simulate what Actinomycetes and Geosmins produce. What exactly do they produce?

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Who advertised on these salt shakers and to highlight what aspect of their product?

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Connect these brands.

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Ans 1: Serum Institue of India Pvt Ltd. | Ans 2: Cannabis | Ans 3: E-Sports | Ans 4: Sanjeev Kapoor | Ans 5: Swaraj | Ans 6: Gita Press | Ans 7: Play-Doh | Ans 8: Monginis Foods | Ans 9: Microsoft | Ans 12: Kodak and the culture of smiling for pictures. Instead of telling subjects to say cheese, photographers in British studios apparently advised them to say prunes, which would lead to a tightening of the lips. Then, in the US, Kodak started making cameras which ordinary people could afford to buy. Prior to that, only the rich and elite could afford to have their pictures taken. Since these were special occasions, they chose to maintain serious expressions. | Ans 20: All are named after horses of the owners or creators.

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Ans 10: Rin Career Ready Academy.

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Ans 11: Sakura, the original name of Konica and Cherry Blossom shoe polish from the English name for Sakura.

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Ans 13: Officer’s Choice.

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Ans 14: The Autostadt at the factory at Volkswagon’s headquarters in Wolfsberg, Germany.

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Ans 15: M&M's. The Mars factory there has been producing M&M's, bite-sized candies in bright red, blue, green, yellow and brown shells, and processing their waste that are of these colours.

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Ans 16: TLC, The Learning Channel, now widely known as ‘Travel and Living Channel’ thanks to its positioning by the company which acquired it, Discovery Channel.