Early Bird Deadline

Thursday 9 May 2019

The Source

Macmillan

The Source is an innovative on-line hub of user-generated practical tips that has allowed Macmillan to engage a previously hard-to-reach audience: the wider support circle of a person diagnosed with cancer. Using rapid prototyping and user-centred design techniques, WPN Chameleon designed the optimum digital product for this audience as part of Macmillan’s brand strategy.