3
Galbraith (1996) The real world has constraints imposed by human nature, by history and by deeply ingrained patterns of though. Production is now more necessary for the employment it provides than for the goods and services it supplies

4
Galbraith (1996) Capital vs trabajo VS ricos y pobres An evident purpose of the good economy is to produce goods and render services effectively and to dispense the revenues therefrom in a socially acceptable and economically functional manner. In a good AND intelligent society policy and action are not subordinate to ideology, to doctrine. Action must be based on the ruling facts of the specific case.

5
Galbraith (1996) In the good society all of its citizens must have personal liberty, basic well-being, racial and ethical equality, the opportunity to a rewarding life. However, achievent may not be limited by factors that are remediable. There must be employment opportunity for all willing members

6
Friedman (1970) In a free-enterprise, private-property system, a corporate executive is an employee of the owners of the business. He has direct responsibility to his employers. That responsibility is to conduct the business ina ccordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom. Agent vs Principal Individual vs business

7
Friedman (1970) continue Act in a way of no interest to employeers (prices, pollution, hardcore employees) as he will be employing money that it is not his, spending someone else´s money. Becomes a civil servant and therefore : This is the basic reason why the doctrine of "social responsibility" involves the acceptance of the socialist view that political mechanisms, not market mechanisms, are the appropriate way to determine the allocation of scarce resources to alternative uses.