The real reason there are so many bowl games in college football — ESPN

The college football bowl season starts on Saturday, and if we
include the college football playoff championship game, there are
now 41 bowl games that will be competed in by 80 schools. That
includes a whopping 20 teams that do not have a winning record.

The reason there are so many bowl games has little to do with
demand, as many of these games will be played in half-empty
stadiums and will receive poor ratings on television. The real
reason gets back to who has the most invested in the bowl games:
ESPN and its parent company, Disney.

Of the 41 games, 38 will be broadcast by ESPN or one of its
sister networks, ABC and ESPN2. Meanwhile, the reason ESPN is
willing to pay to broadcast as many bowl games as possible is
that
live programming is what makes ESPN the king of cable, and
the bowl games fill empty time slots.

It is interesting to note that the newcomers to the 24-hour
sports network universe (Fox Sports 1, CBS Sports, NBC Sports)
are not involved in the bowl game business despite their own time
slots needing to be filled. That simply means that the number of
bowl games will likely continue to grow.