Press Release

Packed 5-Disc Training System from Bodybuilding Legend Joe Weider Coming to DVD on September 23, 2008

Joe Weider’s Bodybuilding Training System, a jam-packed set full of bodybuilding routines and advice from experts, is coming to DVD on September 23, 2008 from BayView Entertainment.

Hackensack, NJ, July 19, 2008 --(PR.com)-- Joe Weider’s Bodybuilding Training System, a jam-packed 5 disc set (4 DVD and 1 CD) from the undisputed legend of the bodybuilding world, Joe Weider, is coming to retailers everywhere on September 23 from BayView Entertainment, one of America’s leading distributors of fitness, wellness and sports DVD programming. 10 instructional sessions on four DVDs and a program guide/training log on CD-ROM comprise this mega edition, which includes four full-body workout programs and 90 exercise demonstrations and routines. The DVDs offer bodybuilding insight and advice from over 40 IFBB champions and fitness experts, including Lou Ferrigno, Franco Columbu, Mike Matarazzo, Cory Everson and many more. The Weider System is recognized by experts around the world as the basic foundation of fitness and muscle training and this DVD set is the most comprehensive program ever available to the general public. The set will be available in stores throughout the country and at all major online retailers, including www.Amazon.com, www.Barnesandnoble.com, www.BestBuy.com, www.FitnessFly.com, and others. The suggested retail price is $69.99.

About the Joe Weider Bodybuilding Training System DVD/CD-ROM setWeider Health and Fitness’ DVD release of Joe Weider’s Bodybuilding Training System is the definitive bodybuilding training and instructional video series ever created for DVD to do muscle building training and nutrition right. Now, with more people than ever in the gym doing resistance training, these DVDs will enable bodybuilding, fitness and sports enthusiasts a chance to benefit from this comprehensive instructional series. For over seven decades, the legendary Weider System has been the secret of champion bodybuilding athletes throughout the world. The rock-solid, time-tested Weider System has led millions of men and women to successfully train to build muscle and strength for bodybuilding, strength sports and fitness. This multi-DVD collection brings together fitness experts and the biggest bodybuilding stars; all the great athletes of their time at the peak of their careers. The Mega DVD Edition includes appearances and one-on-one instructional presentations from Joe Weider and a cast of famous IFBB champion bodybuilders and sports medical experts including Lou Ferrigno, Franco Columbu, Mike Matarazzo, Cory Everson and many more. The four DVDs feature 10 training sessions packed with nearly six-and-a-half hours of comprehensive bodybuilding training information, 90 exercise demonstrations/routines and four full-body workout programs. The included CD-ROM contains a 46-page System Program Guide complete with a Weider Dictionary of important terms and perpetual training log to plan and track your workout and nutrition programs.

About Joe WeiderAs the father of modern bodybuilding, Joe Weider has trained and mentored the greatest athletes in the sport worldwide. Joe is co-founder of the fifth largest international sport federation – IFBB, and creator of the biggest, most prestigious professional bodybuilding event – Joe Weider’s Olympia. As a fitness magazine publisher, Joe launched leading titles including Muscle & Fitness, Flex, Shape, and Men’s Fitness. Celebrating over 70 years of excellence, Weider Health and Fitness continues to provide people around the globe with wellness solutions and products.