Karlie Kloss: The Face Of Juicy Couture

Karlie Kloss has been busy this summer. Not only is she the face of Elie Saab’s Fall Campaign, the September issue of British Vogue, Vogue Japan, and the Target x Neiman Marcus Collaboration, she will now be the face of Juicy Couture’s Fall Campaign.

Kloss, 20, was cast as a part of Juicy Couture’s attempt to reimage the company. Juicy Couture president and chief creative officer LeAnn Nealz said “Karlie is the perfect Juicy girl – beautiful, fun, all-American and confident. But what really sets her apart is her wonderful and vibrant energy.”

Juicy Couture’s reimaging will include the launch of Juicy Jeans, a Juicy Couture official blog titled The Juicy and the brand’s first fashion film, which will also feature Kloss.