Kidz Bop embarks on 2018 North American tour

The popular kids musical group will head to more than 30 cities this spring and summer in support of its newest album, Kidz Bop 37.

Children’s musical brand Kidz Bop is teaming up with Live Nation on a new North American tour in 2018. The 30-city event will promote the group’s latest album, entitled Kidz Bop 37.

SRae Productions (Imagine Dragons, The Weeknd and Rascal Flatts) will produce Kidz Bop Live 2018, and California-based entertainment company Live Nation will sell tickets for the concerts, which will feature special effects, fan interaction and a parent lip-sync battle. Things will kick off in Toronto on June 1 before heading to other major North American cities including New York, L.A. and Boston.

The announcement comes as Kidz Bop continues to climb the music charts. In 2016, the group sold 21.8% of all children’s music in the US, according to Nielsen Music. And the event follows the success of last year’s Kidz Bop tour entitled Best Time Ever, which sold out across the US. It also comes as live experiences become increasingly popular in the kids space, thanks to new tours headlined by popular children’s brands like Nickelodeon’s Bubble Guppies and Nelvana’s Ranger Rob.