The proprietors of a satirical dating site culled info from 250,000 public Facebook profiles (including real names) to construct mock dating profiles in what they claim is an effort to expose the social networking giant’s dark side.

Max says he used Facebook Ads to direct traffic to his computer repair service, and is baffled that the Zuckerberg Death Star is charging him nearly $300 despite receiving only eight weekly page views during the ad campaign — down from his usual 10 weekly hits. A $50 credit helped defray the costs, but he’s still stuck with a $245.17 bill.