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Addressing the Mobile Data Bottleneck Is as Easy as 1-2-3

August 21st, 2013

Demands on mobile data are at an all-time high and are expected to only increase as technology advances. While greater demand creates network strain for all involved, it is particularly challenging for regional carriers. Fierce competition in today’s market makes it imperative to do everything possible to increase customer retention while optimizing service offerings. With such high expectations counted on by the general public, carriers cannot afford to lose subscribers due to network congestion and slow download speeds from the inundation of mobile data.

Now, more than ever before, access to data and analysis capabilities is required to make solid business decisions. With the correct tools in place, carriers can easily access complex datasets that will assist in making the right decisions and strategic moves to stay competitive. When it comes to the mobile data bottleneck, literally taking a closer look at the data and analyzing three key areas can help regional operators fi ne-tune their business strategy.