Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, which just ended.

One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded content push.

Quartz—the young, inventive, versatile online publication that's built a massive following for its coverage of business and tech—is launching a weekly newsletter focused on culture, fashion, food, travel, art and personal care.

Bloomberg wants to get technology news to you anytime and from anywhere.
"Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg editor in chief John Micklethwait, announcing the news.

Just two years ago, Mode Media founder and chief executive Samir Arora described his Silicon Valley startup (formerly known as Glam Media) as "a pioneer of native advertising and content marketing" and boasted that after just 10 yea