It’s no secret that today’s music chart is largely influenced by the web, and that musicians worldwide have never been better equipped to launch careers, improve their reach, and market their music and gigs all via the web. Here are a collection of some of the best resources and websites to help you take your band from zero to guitar hero in a couple of easy steps.

One of the things that frustrates me with many businesses’ approach to the web is content, and a lack of real understanding of how people are likely to interact with it. Many make the mistake of jumping aboard the social media train, and lead their strategy by using the tools, rather than starting with the fundamentals.

If you’ve been running a website or blog for any length of time, you’ll realise that its just as important to keep a site maintained as it is to add new content to it. To improve the overall performance of your site. Here’s a few things I think are worth bearing in mind.

Next month will be a milestone for me – I’ve been blogging now for around two years, and over that time I have to say I’ve learned a bucket load about how content works online, and indeed how content marketing can drive traffic to a website.

If you’ve been writing content online for any length of time, you’ll recognise that the SERP’s tend to be more competitive in certain areas than others. In order to gain traction, you’ll have to come up with something that brings visitors in through the backdoor. This is where the technique of piggy-backing comes in. Piggybacking […]

The first thing that I do when I’m promoting a particularly good piece of content is to scope out the websites within the design community that allow user submitted content. There are a couple of larger sites / blogs with good content that allow this – a simple tagline with a link that can direct […]

Holiday Management Software

Web Promotion

When it comes to mobile applications, the app stores of Google and Apple are, for most, the first port of call for critical review and helping to determine whether something is worthy of downloading. Added to that, mobile App Store SEO relies heavily on positive review scores to rank applications higher in the results, bring […]

Earlier this year Google released guidelines on how to avoid the dreaded Panda update, or indeed to help recover from it. This post examines those guidelines in detail and my thinking on the information shared by Google.

Building Deckchair – Holiday Management Software

Some of you will already be aware that my time has recently been spent been coding away on this piece of software for holiday management. It’s a lot of fun starting from scratch with absolutely nothing, and ending up with a site that has already started to serve a customer base. Here’s the 30 second elevator pitch.