Intel has pulled an advertising campaign from video gaming website Gamasutra after it reportedly received a number of complaints from self-identified gamers upset that the site was championing fair gender representation in video games.

Wow, could this have been written to represent one side any more strongly?

I'm guessing its' tough to tell because it's not nearly such a big event. With your choice of a bazillion different models, each with some feature the others don't have, the amount of people excited about any particular one will be significantly lower.

Part of kickstarter should be that you've already taken a substantive risk on your own. Making a game demo with, for example, limited level/playtime is a good mark that you are capable of producing the rest.

Since there is no recourse once the funding takes place for funders, this doesn't seem unreasonable.