The folks behind a new local business are working to revolutionize your ice cream eating experience.

Roll Me Some Artisanal Ice Cream produces ice cream in a completely different way than most of us are accustomed to.

“The concept of Roll Me Some is to elevate the ice cream experience and the flavor profiles,” says owner Mario Vejar. “The idea of being able to create new flavors and combos in micro batches is great.”

Roll Me Some makes ice cream in front of your eyes by pouring cream and toppings onto a below-freezing surface.

Getting ice cream is always fun.

Now imagine watching your order being made from scratch in front of you, the cream freezing into ice cream in 2.5 minutes while ingredients like cookie bits and chocolate sauce are folded in.

This new-to-Fresno concept is called rolled ice cream. The ice cream is rolled into little tubes placed on end in a cup. You may have seen videos circulating on Facebook of rolled ice cream made on a cold metal slab in places like Thailand.