Tag Archives: #studio

SI Media ‘s presence in the American continent is growing fast, with many systems already deployed and several incoming projects.

We take this occasion to talk about it with Massimo Begotto, SI Media pre-sales manager for CALA, in charge of SI Media branch office in Miami

1) In which countries hasSI Media decided to start working and increasing its presence in the last months?

The presence of SI Media in CALA is a fact since many years, as the number of installations has grown starting from the first done in Mexico (2013) to the several we can count currently. Moreover we will update this number very soon, with brand new installations that are about to be deployed.

Apart from the CALA side, the challenge we are now facing is related to the US market: we concretely approached this market last year, with the opening of a new branch in Miami. This is a huge market, we still need to promote our brand but we have already reached many of our goals related to the building of a strong distribution network, with some giants of the market, and the new opportunities that are coming in these very days are the confirmation that we are in the right way.

2) Which areSI Media’s products that have been more successful in this period?

MediaNews, our NRCS module, is for sure the product with more success in the last period. SI Media has continuously developed the platform in order to have a cutting-the-edge digital newsroom, consequently this module is becoming more and more considered in the market: the new GUI, the embedded Social Media Manager, the integration with our MAM and the Proxy Editor lift MediaNews among the most completed and appreciated NRCS worldwide.

Besides I think that what we shown during the last NAB in Las Vegas is very meaningful, as we presented the Studio Automation (for the newsroom) and the Media Cloud (for the automation system), two novities that allows us to provide an even more complete end-to-end workflow. SI Media is well-known for its capability of providing a full solution for broadcasters, with the Cloud module and the NRCS add-on we have significantly enriched our offer. We have listened to the market needs, and the customers are replying positively.

3) How has been your experience in this area so far?

It has been excellent. The area I attend is very heterogeneous, that means we have to study different solutions for very different needs. Therefore I have the opportunity to sit down with the customers to study their needs in details, allowing SI Media to leave them satisfied at the end of the installation, due to its typical Italian capacity of tailoring the products, but allowing also me to live in first person enriching human experiences.

4) And regarding next steps?

The path is already traced: we have to continue on our way to develop the platform, in order to maintain our high-technology standards and a complete solution, especially with the Cloud and Studio Automation modules.

Then to enhance our presence we will go on with the same schemas adopted for the entire CALA, and in parallel we must push on the US side, since we know the potential is enormous and we are sure to have products that can fit with this extraordinary market.

SI Media at NAT Academy (Moscow)!!

The early March in Russia is a springtime, time of great changes and renovation.

Accordingly, Russian National Association of Television started a new initiative, which should shake up Russian market, as expected by numerous industry professionals. A countrywide Academy, for executives and producers, for technical directors and journalists should become one of the biggest educational grounds in Russia. Professionals from many Russian regions, from Far east, through Siberia and to Western borders participated in first session of the Academy. An event in Moscow attracted over 150 executives and higher managers of broadcasting industry for exchanging latest experiences, industry currents and trends, effective strategies. An unprecedented success for an event of that kind!

And one of the leaders of the event was Academy’s Golden Partner – SI Media company, which specialists – Alexander Kosushkin and Paolo Favaro – were in focus of technology report. The major idea of the presentation was rapidly changing environment in modern news delivery task, convergence with social media and importance of effective software tools in today’s news production. Old-established clients of SI Media in Russia proved these arguments: “Pervyi Yaroslavsky” channel and “Dozhd” channel, who also participated in Academy’s event.

We look forward to meet new opportunities in Russia and deliver state-of-the-art systems to new customers. Our gratitude to NAT for a great event!

We have expanded our broadcasting horizon!

In November 2016, we took part to many global exhibitions and trade shows, reaching all the continents with our turnkey broadcasting solutions.

Last period has been really important for SI Media worldwide presence. SI Media has been travelling all around the world to meet potential clients and candidate partners, to introduce the company but especially to show and prove its software products and successful projects.

This Italian brand has spread its winning solutions on all continents, thanks to the innovative design and efficient implementation of its software and the engagement of the team, guided by passion and competence to follow every client and every project step by step, offering custom-made solutions and total, efficient support.

We have upgraded latest version of full spectrum of SI Media software, adopted two years ago by Pervy Yaroslavsky, one of the main Russian channel, ensuring reliable workflow and new powerful features.

We have also participated with our own booth to Nat Expo in Moscow, where we have presented in world premiere the first release of brand new application for Digital Studio, the Media Studio Automation.

We have deployed many projects for the main African TV Broadcasters, such as KTN Kenya, Zuku-Wananchi and K24.

Several new projects are shortly coming in African Market, as confirmed during the last show in Nairobi, the BMFA.

In the same period SI Media attended also NAB Show in New York and InterBee in Tokyo, other growing markets for our company, which we want to further increase in 2017.

Stay tuned to catch us in all the major exhibitions all over the world and we take this occasion to wish you a great end of 2016 and a even greater start of the year!