26-year-old Emma Watson who plays Belle, took to Facebook on Thursday, November 10, 2016, to unveil the first "Beauty and the Beast" movie poster.

The upcoming movie follows the journey of Belle, a bright, beautiful and independent young woman, who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within.

Directed by Oscar winner Bill Condon from a screenplay by TBD based on the 1991 animated film, the film is produced by David Hoberman and Todd Lieberman with eight-time Oscar-winning composer Alan Menken, providing the score.

“Beauty and the Beast” will be released in U.S. theaters on March 17, 2017.