Times selects Salesforce.com for CRM

The New York Times Company has selected Salesforce.com for its New York Times Media Group and New York Times Regional Media Group customer relationship management needs.

The New York Times, a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com.

The New York Times plans to deploy 400 on-demand licenses of Salesforce Enterprise Edition and Salesforce Sandbox as well as 225 licenses of AppExchange Mobile. The company chose Salesforce.com over competitive CRM offerings because of its easy customization via AppExchange Builder, rich reporting capabilities and ability to integrate with other enterprise applications.

San Francisco, CA-based Salesforce.com also announced on July 24 that its partner Bluewolf, an on-demand enterprise consulting company, would implement the solution for The New York Times.

The New York Times will work with Bluewolf to integrate it with its legacy back-office applications as well as its SAP enterprise resource planning application. Using Salesforce.com's AppExchange, the company can customize the solution for its unique business needs and use Salesforce.com to manage and report on enterprise operations.