After Barack Obama’s historic 2008 victory, Democrats were riding high. But a number of tough fights on policy initiatives, coupled with an economy struggling to recover, put Democrats in a difficult position leading up to the 2010 congressional elections. With nearly all the electoral gains Democrats made during 2006 and 2008 now lost and the House... more...

Based on data from the most recent elections, this book examines state house races in four key states California, Texas, Michigan, and Virginia and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues they have... more...

Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertisingfrom newspapers to radio and television, and today, the Internet. Not only have the... more...

It was the best of elections; it was the worst of elections. The 2004 presidential contest mobilized a record number of voters, with 121 million Americans showing up at the polls. But in many eyes, the 2004 race also plumbed new depths. It was the most expensive presidential election in history, with a price tag of $2.2 billion. It was also marked... more...

To many, the term "campaign ethics" is an oxymoron. Questionable campaign conduct occurs at many levels, from national presidential elections to local delegate contests. Campaign ethics goes beyond mere "ethical dilemmas," or trying to decide whether or not a particular act is above board. The chapters in this volume examine the broad questions... more...

Media Power, Media Politics examines the role and influence of the media in every sphere of American politics. Organized thematically, the book analyzes the relationship between the media and key institutions, political actors, and nongovernmental entities, as well as the role of the new media, media ethics, and foreign policy coverage. more...