A satisfied need no longer motivates. We must continually bring crispy experiences to the table or your customers will walk.

August 31, 2006

people will start to get "it" or, maybe they won't. The ones that don't are going to get rolled in Darwinian fashion.

It = the Net is creating a world of transparency of information between people and corporations that cannot be avoided any longer.

Michael De Kort absolutely proved that last week by taking his concerns to the masses through YouTube. Citizen Media Beats Big Media, YouTube Blows the Whistle. "The whistle-blower who aired allegations on YouTube that Lockheed Martin sold the U.S. Coast Guard $24 billion worth of refurbished Coast Guard patrol boats with significant security flaws and other deficiencies says it was a decision of "last resort." He turned to YouTube when the mainstream media dismissed his claims as "outlandish."

"I contacted every single mass media outlet on television and probably 75 separate reporters at different newspapers," says Michael De Kort, the 41-year-old former engineer for Lockheed Martin. Martin was laid off by the military contractor days after he posted his 10-minute video on August 3, soberly detailing shortcomings in the boats' security cameras, communications abilities, and cold weather capabilities. "They wouldn't do the story."

Following De Kort's YouTube airing, however, his allegations were subsequently reported in the Navy Times, and then picked up by The Washington Post, NPR and other news organizations. The video has become the latest example of new media driving the old, cited by ABC News as "further evidence that the Internet has given the average person a way to be heard."