Final Development & Client Critique

I moved forward with the minimalist design, and looked at line width variations and using different widths within each stroke. Using dynamic line weights creates a sense of movement and flow within my logo design.

I changed direction within my logotypes, opting for sans-serif fonts – they are clean and minimalist, which works well in conjunction with my logo. Furthermore, by adding ‘Ann Arbor’ underneath Campus Bike Club, there is a possibility for more Clubs to be created around the country. This allows each Campus Bike Club to be identified by their location and creates a sense of identity within the Ann-Arbor campus community.

Critique – Key Points

The handlebars being ‘flat bars’ promotes the idea of a laid-back club, rather than a group of ‘road-racers’ – this is the concept of the club and shows inclusivity.

Adding in ‘Ann Arbor’ is a nice idea, and the bike line colors could change depending on the location.

One of the clients pointed out that the central wheel looked like a ‘b’ when the bikes are stacked. Either I can change it, or make the 2 wheels on either side look like ‘c’, so that it is ‘CBC’ for Campus Bike Club.

Overall my feedback was very positive, and I am confident in moving forward with this logo, after a few tweaks of course.