The future of books – video by Penguin

Penguin Book’s vision for some of it’s titles

So why is this important, well a lot of this kind of content is not possible with e-books. SO does this mean that Apple’s e-book shop out of date ? will the kindles of the future be able to deal with this ? I am not so sure, I guess the Kindle fire will make toast of the other e-ink readers, if they cannot do this kind of thing soon.