SI Solutions Blog

Do you have a multi-channel communication approach in your business, or are you only sending through one method? If you’re wondering why your customers aren’t taking advantage of your offers, maybe it’s because they never had a chance to look at it.

As most of you may know, the Midlands area and Columbia Metro areas in South Carolina have been devastated with flooding since the weekend, and we are not out of the woods yet. We still face multiple threats as rivers and lakes continue to rise and dams become weakened and overrun. We hope that you and your families are all well and have fared the storm safely.

The deadline to implement EMV chips is looming just around the corner. Over 1.5 billion chip cards have been issued in the past year, and once the deadline for compliance passes in October 2015, you, the merchant, will be liable for fraudulent transactions instead of the banks.

Content marketing is a big buzzword these days. It refers to the practice of creating online articles, blogs, videos and graphics intended to educate today's buyers who prefer to find out as much as possible about a product before contacting any companies. Content marketers see the written word as the perfect tool to draw potential customers to the outer rim of the sales funnel.

Issuers of credit and debit cards in the United States have begun to issue cards with EMV chip technology. With the October compliance date fast approaching, liability for fraudulent transactions will shift to merchants who process transactions through non-compliant terminals.

With so many options, it can be difficult to figure out the right business solutions for your needs. When you are focused on your core business and services, you shouldn’t have to worry about things like data delivery or branding. Here are a few ways to easily solve your business issues.

You may think snail mail is dying a slow death across all industries, but direct mail marketing continues to gain popularity with consumers. Direct mail experienced a decline for several years, but research shows a steady increase in its effectiveness.

As more and more new technology becomes available, we are finding new ways to move data. Still, the number one way most people receive their data is through the USPS.
We tell ourselves that, as soon as more and more millennials age, the need for paper will go down…thus a speedy migration to e-bills/statements.
I read an article recently that may surprise you.
60 out of 66 students preferred paper to computer when studying