Aveeno Moisturizing Bar for Dry Skin is a unique soap-free cleanser that combines a special form of silky smooth oatmeal with skin softening moisturizers. The natural oatmeal works to absorb dirt and oil then gently rinses away. Rich emollients moisturize dry, sensitive skin. Aveeno Moisturizing Bar looks and feels different because it contains a high level of oatmeal to leave skin soft and smooth.