Empowering women, one bra at a time: Lingerie boutique opens in Weedsport

When Jill Fudo looks back on the experience of buying her first bra, she remembers fighting with her mother, who insisted she started wearing one.

“That was not a pleasant first intro to being an adult or to being a woman or to my body changing,” Fudo said.

And now that she’s the mother of a 12-year-old daughter, Fudo doesn’t want her or any other girls or women to have a negative experience shopping for a bra, whether it’s her first bra or her 100th.

That’s why she and business partner Kim Fortin opened Fierce…with Love, an undergarment and lingerie boutique for women and girls of all ages, shapes and sizes. Fortin and Fudo decided to open the Weedsport store, located at 8914 N. Seneca St., because they noticed a “lack of options” for women looking to shop for underwear in the area, Fudo said.