Pollster Zogby discusses ‘new national consensus’ at SMU Oct. 1

Pollster Zogby discusses ‘new national consensus’ at SMU Oct. 1

Pollster, author and lecturer John Zogby challenges conventional wisdom about the United States as isolated from the world, politically fragmented and preoccupied with material pleasure in his new book, The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. He will discuss his findings in SMU’s ExxonMobil Lecture Series on Ethics in Advertising at 8 p.m. Oct. 1 in Caruth Auditorium, Owen Arts Center.

Zogby used thousands of polls conducted by his firm, Zogby International, to examine “the American dream in transition.” He writes that this transition is defined by four “meta-movements”: