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Göke, Regina. 2008. The development of French marketing terms: processes of term formation and semantic change. 1st WU Symposium on International Business Communication Methodological Issues in Economic and Business Communication, Wien, Österreich, 29.11. - 30.11.2008.

@CONFERENCE{Göke2008,title = {The development of French marketing terms: processes of term formation and semantic change}, author = {Regina Göke}, year = {2008}, address = {Wien}, language = {EN}, misc = {1st WU Symposium on International Business Communication Methodological Issues in Economic and Business Communication}, abstract = {This contribution presents selected results of a larger study whose main issue is to find out how French marketing terminology has developed since the beginning of marketing in France until now. The diachronic study is based on a corpus, which consists of ten samples, each representing a period of five years of the French specialist journal Revue Française du Marketing. An exemplary analysis shows how the progress in marketing manifests itself linguistically by the creation and borrowing of terms. With the aid of corpus linguistic instruments, we see how central terms like the term marketing itself, communication, client or cible come into fashion and develop over time. A more detailed look at the use of these and other terms leads to some interesting results concerning processes of term formation and semantic change.},}

Abstract

This contribution presents selected results of a larger study whose main issue is to find out how French marketing terminology has developed since the beginning of marketing in France until now. The diachronic study is based on a corpus, which consists of ten samples, each representing a period of five years of the French specialist journal Revue Française du Marketing. An exemplary analysis shows how the progress in marketing manifests itself linguistically by the creation and borrowing of terms. With the aid of corpus linguistic instruments, we see how central terms like the term marketing itself, communication, client or cible come into fashion and develop over time. A more detailed look at the use of these and other terms leads to some interesting results concerning processes of term formation and semantic change.

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Published

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WU

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Paper presented at an academic conference or symposium

Language

English

Title

The development of French marketing terms: processes of term formation and semantic change

Event

1st WU Symposium on International Business Communication Methodological Issues in Economic and Business Communication