31 March 2014, Hong Kong – Hong Kong is the world's shark fin trade capital and a vast amount of shark fins is consumed everyday."I'm FINishes with Fins", a campaign aims to decrease the consumption of shark fins, is launched by WWF-Hong Kong, Shark Savers, WildAid, National Geographic, and Nat Geo Wild, and Shama proudly supports this meaningful event.

Hong Kong accounts for 50 percent of the global shark fin trade. The Hong Kong government has the opportunity to demonstrate leadership in protecting sharks, starting with adopting a no shark fin consumption policy for their own official events. However, support from the whole community is also needed. "I'm FINishes with Fins" is asking 100,000 Hong Kongers to pledge through an online platform (http://www.finishedwithfins-hk.org/#!pledge/c4om) not to consume shark fin soup, and educate the public that it is socially acceptable to say "no" to shark fins.

Please join us and pledge today. We can do more for our earth and environment.