Agency News

The Minnesota Twins has chosen Minneapolis-based creative agency Carmichael Lynch as its agency of record following a competitive review.

The fully integrated advertising agency will handle brand strategy, creative, and media planning and buying. This will include TV, radio, experiential, website, digital display and collateral design for the team.

“The Minnesota Twins are thrilled to be in partnership with Carmichael Lynch as we collectively work to grow our brand and develop deeper connections with our fans and community,” Twins President and CEO Dave St. Peter said. “All of us with the Twins are excited to be working with the talented and experienced Carmichael Lynch team and look forward to the creation of great work that engages Twins Territory.”

“As our hometown team, helping tell the Twins’ story and rallying their fans means a lot to us as an agency,” said Carmichael Lynch CEO, Marcus Fischer. “This is an exciting opportunity to bring a cohesive idea and strategy to life across all disciplines and build on the team’s momentum. We’re looking forward to the work ahead.”

The agency will begin work immediately, with new work launching at the beginning of the 2018 season.