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Wed, 06 Nov 2013 11:24:35 GMTSlideShare feed for Slideshows by User: ahaa2011AHAA Total Market Benchmark Study Advertisers Preliminary Findings - November 4, 2013https://www.slideshare.net/ahaa2011/ahaa-total-market-benchmark-study-advertisers-preliminary-findings-november-4-2013
ssg-ahaatotalmarketstudyprelimforanaconf110413-131106112436-phpapp01 TOTAL MARKET BENCHMARK RESEARCH
Recently, marketers have been experimenting with how best to approach the “total market” to realize synergy and efficiency in programs aimed at the general market and diverse segments. AHAA: The Voice of Hispanic Marketing is conducting benchmark research on the total market approach and how companies are executing it, asking questions such as: are you currently executing a total market strategy in your marketing efforts? Why or why not? What does -total market- mean to you? Have your efforts been successful? Importantly, this is not solely a Hispanic survey: it also includes African-American and Asian respondents. The results will be broad and inclusive and help shape the total market industry standard.]]>
TOTAL MARKET BENCHMARK RESEARCH
Recently, marketers have been experimenting with how best to approach the “total market” to realize synergy and efficiency in programs aimed at the general market and diverse segments. AHAA: The Voice of Hispanic Marketing is conducting benchmark research on the total market approach and how companies are executing it, asking questions such as: are you currently executing a total market strategy in your marketing efforts? Why or why not? What does -total market- mean to you? Have your efforts been successful? Importantly, this is not solely a Hispanic survey: it also includes African-American and Asian respondents. The results will be broad and inclusive and help shape the total market industry standard.]]>
Wed, 06 Nov 2013 11:24:35 GMThttps://www.slideshare.net/ahaa2011/ahaa-total-market-benchmark-study-advertisers-preliminary-findings-november-4-2013ahaa2011@slideshare.net(ahaa2011)AHAA Total Market Benchmark Study Advertisers Preliminary Findings - November 4, 2013ahaa2011TOTAL MARKET BENCHMARK RESEARCH
Recently, marketers have been experimenting with how best to approach the “total market” to realize synergy and efficiency in programs aimed at the general market and diverse segments. AHAA: The Voice of Hispanic Marketing is conducting benchmark research on the total market approach and how companies are executing it, asking questions such as: are you currently executing a total market strategy in your marketing efforts? Why or why not? What does -total market- mean to you? Have your efforts been successful? Importantly, this is not solely a Hispanic survey: it also includes African-American and Asian respondents. The results will be broad and inclusive and help shape the total market industry standard.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/ssg-ahaatotalmarketstudyprelimforanaconf110413-131106112436-phpapp01-thumbnail-2.jpg?cb=1384265863" style="border:1px solid #C3E6D8;float:right;" /><br> TOTAL MARKET BENCHMARK RESEARCH
Recently, marketers have been experimenting with how best to approach the “total market” to realize synergy and efficiency in programs aimed at the general market and diverse segments. AHAA: The Voice of Hispanic Marketing is conducting benchmark research on the total market approach and how companies are executing it, asking questions such as: are you currently executing a total market strategy in your marketing efforts? Why or why not? What does -total market- mean to you? Have your efforts been successful? Importantly, this is not solely a Hispanic survey: it also includes African-American and Asian respondents. The results will be broad and inclusive and help shape the total market industry standard.

]]>
145970//cdn.slidesharecdn.com/ss_thumbnails/ahaahispallocation-revgrowthssgstudy3-7-12postfinalupdt4-5-12-130813063911-phpapp02-thumbnail-2.jpg?cb=1376376096presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Technology Sector’s Hispanic Allocation Impact on Overall Revenue Growthhttps://www.slideshare.net/ahaa2011/ahaa-rev-growthstudytechenttelecom071712-24579022
ahaarevgrowthstudytech-ent-telecom071712-130724091631-phpapp01 AHAA unveiled the findings of its third study in its Revenue Growth Series focusing on the Technology, Telecommunications and Entertainment categories, including manufacturers of consumer hardware, software, content and connectivity providers. Carlos Santiago, AHAA research chair and CEO of Santiago Solutions Group, along with Dr..Cristina Garcia, professor of statistics at USC, will address the following crucial questions:
*Does Hispanic Allocation yield increased topline Revenue Growth?
*What role does Hispanic Allocation play in the quest to outperform competitors?
*Could further Hispanic investment boost corporate growth rates? By what factors?
*Why are Hispanics vital to the sustainable growth of competitors?
*What are the implications to the future of the Technology, Entertainment and Telecom sectors?]]>
AHAA unveiled the findings of its third study in its Revenue Growth Series focusing on the Technology, Telecommunications and Entertainment categories, including manufacturers of consumer hardware, software, content and connectivity providers. Carlos Santiago, AHAA research chair and CEO of Santiago Solutions Group, along with Dr..Cristina Garcia, professor of statistics at USC, will address the following crucial questions:
*Does Hispanic Allocation yield increased topline Revenue Growth?
*What role does Hispanic Allocation play in the quest to outperform competitors?
*Could further Hispanic investment boost corporate growth rates? By what factors?
*Why are Hispanics vital to the sustainable growth of competitors?
*What are the implications to the future of the Technology, Entertainment and Telecom sectors?]]>
Wed, 24 Jul 2013 09:16:31 GMThttps://www.slideshare.net/ahaa2011/ahaa-rev-growthstudytechenttelecom071712-24579022ahaa2011@slideshare.net(ahaa2011)Technology Sector’s Hispanic Allocation Impact on Overall Revenue Growthahaa2011AHAA unveiled the findings of its third study in its Revenue Growth Series focusing on the Technology, Telecommunications and Entertainment categories, including manufacturers of consumer hardware, software, content and connectivity providers. Carlos Santiago, AHAA research chair and CEO of Santiago Solutions Group, along with Dr..Cristina Garcia, professor of statistics at USC, will address the following crucial questions:
*Does Hispanic Allocation yield increased topline Revenue Growth?
*What role does Hispanic Allocation play in the quest to outperform competitors?
*Could further Hispanic investment boost corporate growth rates? By what factors?
*Why are Hispanics vital to the sustainable growth of competitors?
*What are the implications to the future of the Technology, Entertainment and Telecom sectors?<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/ahaarevgrowthstudytech-ent-telecom071712-130724091631-phpapp01-thumbnail-2.jpg?cb=1374657565" style="border:1px solid #C3E6D8;float:right;" /><br> AHAA unveiled the findings of its third study in its Revenue Growth Series focusing on the Technology, Telecommunications and Entertainment categories, including manufacturers of consumer hardware, software, content and connectivity providers. Carlos Santiago, AHAA research chair and CEO of Santiago Solutions Group, along with Dr..Cristina Garcia, professor of statistics at USC, will address the following crucial questions:
*Does Hispanic Allocation yield increased topline Revenue Growth?
*What role does Hispanic Allocation play in the quest to outperform competitors?
*Could further Hispanic investment boost corporate growth rates? By what factors?
*Why are Hispanics vital to the sustainable growth of competitors?
*What are the implications to the future of the Technology, Entertainment and Telecom sectors?

]]>
144060//cdn.slidesharecdn.com/ss_thumbnails/ahaarevgrowthstudytech-ent-telecom071712-130724091631-phpapp01-thumbnail-2.jpg?cb=1374657565presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Networkhttps://www.slideshare.net/ahaa2011/cmo-chat-with-alfredo-rodriguez-vice-president-dishlatino-dish-network
dish-130722200829-phpapp02-video DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.]]>
DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.]]>
Mon, 22 Jul 2013 15:02:07 GMThttps://www.slideshare.net/ahaa2011/cmo-chat-with-alfredo-rodriguez-vice-president-dishlatino-dish-networkahaa2011@slideshare.net(ahaa2011)CMO Chat with Alfredo Rodriguez, Vice President, DishLATINO - DISH Networkahaa2011DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/dish-130722200829-phpapp02-video-thumbnail-2.jpg?cb=1374505733" style="border:1px solid #C3E6D8;float:right;" /><br> DishLATINO targets first-generation Spanish-dominants, bilingual homes, and fully acculturated Latinos. Find out how the Hispanic service from DISH Network – the second-largest advertiser in Hispanic media after P&amp;G – works with multiple agencies across its whole business, communicating a multi-platform message of cost, convenience, content, and cultural connectivity that’s paying off with the category’s top results in subscriber acquisition and retention.

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36270//cdn.slidesharecdn.com/ss_thumbnails/dish-130722200829-phpapp02-video-thumbnail-2.jpg?cb=1374505733videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1The Upscale Latino Segment ($50 - 100K) Overviewhttps://www.slideshare.net/ahaa2011/the-upscale-latino-segment-50-100k-overview
upscale-130722195735-phpapp02-video How are you engaging with the growing, wealthier Hispanic communities?
Join us as we dive into the U.S. Hispanic Upscale consumer segment - representing nearly 40% of Hispanics aggregate income. Nielsen, in alliance with AHAA: The Voice of Hispanic Marketing, will reveal the findings of a comprehensive study that examines the profile of Latino Upscale households.
Discover the U.S. Hispanic Upscale Consumer Segment:
How the roles of Business Owners, Latinas, and graduation rates are fueling its growth and where
What the spending habits, attitudes, personal priorities and psychographics are of middle/higher income earning Hispanics vs. the overall Hispanic population
What the media consumption patterns across all languages, formats, etc. are
and more...
Be sure to secure your experience into the Hispanic market.
Presenter: Reny Diaz, Director of Client Engagement, Nielsen
Speakers:
Brenda Garduño-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing
Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises
Moderator: Gabriela Alcántara-Diaz, President, G ADMarketing Communications]]>
How are you engaging with the growing, wealthier Hispanic communities?
Join us as we dive into the U.S. Hispanic Upscale consumer segment - representing nearly 40% of Hispanics aggregate income. Nielsen, in alliance with AHAA: The Voice of Hispanic Marketing, will reveal the findings of a comprehensive study that examines the profile of Latino Upscale households.
Discover the U.S. Hispanic Upscale Consumer Segment:
How the roles of Business Owners, Latinas, and graduation rates are fueling its growth and where
What the spending habits, attitudes, personal priorities and psychographics are of middle/higher income earning Hispanics vs. the overall Hispanic population
What the media consumption patterns across all languages, formats, etc. are
and more...
Be sure to secure your experience into the Hispanic market.
Presenter: Reny Diaz, Director of Client Engagement, Nielsen
Speakers:
Brenda Garduño-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing
Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises
Moderator: Gabriela Alcántara-Diaz, President, G ADMarketing Communications]]>
Mon, 22 Jul 2013 14:51:55 GMThttps://www.slideshare.net/ahaa2011/the-upscale-latino-segment-50-100k-overviewahaa2011@slideshare.net(ahaa2011)The Upscale Latino Segment ($50 - 100K) Overviewahaa2011How are you engaging with the growing, wealthier Hispanic communities?
Join us as we dive into the U.S. Hispanic Upscale consumer segment - representing nearly 40% of Hispanics aggregate income. Nielsen, in alliance with AHAA: The Voice of Hispanic Marketing, will reveal the findings of a comprehensive study that examines the profile of Latino Upscale households.
Discover the U.S. Hispanic Upscale Consumer Segment:
How the roles of Business Owners, Latinas, and graduation rates are fueling its growth and where
What the spending habits, attitudes, personal priorities and psychographics are of middle/higher income earning Hispanics vs. the overall Hispanic population
What the media consumption patterns across all languages, formats, etc. are
and more...
Be sure to secure your experience into the Hispanic market.
Presenter: Reny Diaz, Director of Client Engagement, Nielsen
Speakers:
Brenda Garduño-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing
Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises
Moderator: Gabriela Alcántara-Diaz, President, G ADMarketing Communications<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/upscale-130722195735-phpapp02-video-thumbnail-2.jpg?cb=1374505101" style="border:1px solid #C3E6D8;float:right;" /><br> How are you engaging with the growing, wealthier Hispanic communities?
Join us as we dive into the U.S. Hispanic Upscale consumer segment - representing nearly 40% of Hispanics aggregate income. Nielsen, in alliance with AHAA: The Voice of Hispanic Marketing, will reveal the findings of a comprehensive study that examines the profile of Latino Upscale households.
Discover the U.S. Hispanic Upscale Consumer Segment:
How the roles of Business Owners, Latinas, and graduation rates are fueling its growth and where
What the spending habits, attitudes, personal priorities and psychographics are of middle/higher income earning Hispanics vs. the overall Hispanic population
What the media consumption patterns across all languages, formats, etc. are
and more...
Be sure to secure your experience into the Hispanic market.
Presenter: Reny Diaz, Director of Client Engagement, Nielsen
Speakers:
Brenda Garduño-Garcia, Advertising Planner, Hispanic Marketing Lead, Lexus Marketing
Carmen Corvos-Roig, Director of Field Sales, Azamara Club Cruises
Moderator: Gabriela Alcántara-Diaz, President, G ADMarketing Communications

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3100//cdn.slidesharecdn.com/ss_thumbnails/sports-130722192531-phpapp02-video-thumbnail-2.jpg?cb=1374503163videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Rosario Marin, Former United States Treasurer at the AHAA 2013 Annual Conferencehttps://www.slideshare.net/ahaa2011/rosario-marin-former-united-states-treasurer-at-the-ahaa-2013-annual-conference
marin-130719173035-phpapp02-video If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session. ]]>
If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session. ]]>
Fri, 19 Jul 2013 12:21:57 GMThttps://www.slideshare.net/ahaa2011/rosario-marin-former-united-states-treasurer-at-the-ahaa-2013-annual-conferenceahaa2011@slideshare.net(ahaa2011)Rosario Marin, Former United States Treasurer at the AHAA 2013 Annual Conferenceahaa2011If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session. <img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/marin-130719173035-phpapp02-video-thumbnail-2.jpg?cb=1374237176" style="border:1px solid #C3E6D8;float:right;" /><br> If the Latino vote is now the key to the White House – How does the Republican party re-invent its brand to become competitive? How can Hispanic Democrats use their social media and grass roots advantage to change the political map by winning states like Texas? Can the GOP’s current crop of rising Hispanic stars make inroads with multicultural conservatives? Can Latino leaders leverage their new-found clout to change the narrative and improve the debate on immigration, education, Latin American trade and other hot-button issues? And what lessons can brand marketers learn about the Hispanic consumer from the November campaigns? An opinionated panel of pundits and spokespersons gears up for what promises to be an insightful, high-spirited session.

]]>
4600//cdn.slidesharecdn.com/ss_thumbnails/marin-130719173035-phpapp02-video-thumbnail-2.jpg?cb=1374237176videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1 Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide at the AHAA 2013 Annual Conferencehttps://www.slideshare.net/ahaa2011/mark-tutssel-chief-creative-officer-leo-burnett-worldwide-at-the-ahaa-2013-annual-conference
tutssel-130719171331-phpapp02-video One of the industry’s most awarded creative directors, Mark Tutssel oversees work in 96 global offices and believes deeply in the power of ideas and creativity to transform human behavior. Today, with opportunities exploding for people everywhere to engage with brands and one another in unexpected ways and at unprecedented speeds, the big, crazy, courageous idea is more powerful than ever. This session will spark conversation – and inspiration -- with brands and agencies alike.]]>
One of the industry’s most awarded creative directors, Mark Tutssel oversees work in 96 global offices and believes deeply in the power of ideas and creativity to transform human behavior. Today, with opportunities exploding for people everywhere to engage with brands and one another in unexpected ways and at unprecedented speeds, the big, crazy, courageous idea is more powerful than ever. This session will spark conversation – and inspiration -- with brands and agencies alike.]]>
Fri, 19 Jul 2013 12:03:38 GMThttps://www.slideshare.net/ahaa2011/mark-tutssel-chief-creative-officer-leo-burnett-worldwide-at-the-ahaa-2013-annual-conferenceahaa2011@slideshare.net(ahaa2011) Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide at the AHAA 2013 Annual Conferenceahaa2011One of the industry’s most awarded creative directors, Mark Tutssel oversees work in 96 global offices and believes deeply in the power of ideas and creativity to transform human behavior. Today, with opportunities exploding for people everywhere to engage with brands and one another in unexpected ways and at unprecedented speeds, the big, crazy, courageous idea is more powerful than ever. This session will spark conversation – and inspiration -- with brands and agencies alike.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/tutssel-130719171331-phpapp02-video-thumbnail-2.jpg?cb=1374236033" style="border:1px solid #C3E6D8;float:right;" /><br> One of the industry’s most awarded creative directors, Mark Tutssel oversees work in 96 global offices and believes deeply in the power of ideas and creativity to transform human behavior. Today, with opportunities exploding for people everywhere to engage with brands and one another in unexpected ways and at unprecedented speeds, the big, crazy, courageous idea is more powerful than ever. This session will spark conversation – and inspiration -- with brands and agencies alike.

]]>
7050//cdn.slidesharecdn.com/ss_thumbnails/tutssel-130719171331-phpapp02-video-thumbnail-2.jpg?cb=1374236033videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Best of effie Worldwide at the AHAA 2013 Annual Conferencehttps://www.slideshare.net/ahaa2011/best-of-effie-worldwide-at-the-ahaa-2013-annual-conference
effies-130717151739-phpapp01-video Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.
Case Study Presentation of 2013 Effie Award winner:
“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B
The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”
Panelists include:
Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad]]>
Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.
Case Study Presentation of 2013 Effie Award winner:
“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B
The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”
Panelists include:
Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad]]>
Wed, 17 Jul 2013 10:02:44 GMThttps://www.slideshare.net/ahaa2011/best-of-effie-worldwide-at-the-ahaa-2013-annual-conferenceahaa2011@slideshare.net(ahaa2011)Best of effie Worldwide at the AHAA 2013 Annual Conferenceahaa2011Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year's most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.
Case Study Presentation of 2013 Effie Award winner:
“Mi Tide” for Tide/Procter & Gamble and Conill Advertising
“Sabemos que te va a encantar" from KRAFT Macaroni & Cheese and CP+B
The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”
Panelists include:
Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/effies-130717151739-phpapp01-video-thumbnail-2.jpg?cb=1374060907" style="border:1px solid #C3E6D8;float:right;" /><br> Have a look at some great ideas that really work! For the first time, AHAA partners with Effie Worldwide to recognize this year&#39;s most effective Hispanic marketing campaigns. The Effie Awards will showcase Effie Case Studies, as well as a conversation with judges of the 2013 Effie Awards North American program. This segment will focus on best practices for bringing ideas to life, key insights and industry trends.
Case Study Presentation of 2013 Effie Award winner:
“Mi Tide” for Tide/Procter &amp; Gamble and Conill Advertising
“Sabemos que te va a encantar&quot; from KRAFT Macaroni &amp; Cheese and CP+B
The Effie Panel Discussion will feature past Effie judges and Effie-winning individuals discussing their insights and perspective on what it takes to effectively reach Hispanic consumers in today’s marketplace. Panelists will share from their “multicultural marketing effectiveness playbook,” addressing how to take marketing from “good” to “effective.”
Panelists include:
Simon El Hage, SVP, Director of Strategic Planning, Casanova Pendrill
Enrique Marquez, SVP, Director of Strategy, Lápiz
Eduardo Perez, President, PM Publicidad

]]>
2230//cdn.slidesharecdn.com/ss_thumbnails/effies-130717151739-phpapp01-video-thumbnail-2.jpg?cb=1374060907videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Identity & Influence in Music, Entertainment & Fashion at the AHAA 2013 Annual Conferencehttps://www.slideshare.net/ahaa2011/identity-influence-in-music-entertainment-fashion-at-the-ahaa-2013-annual-conference
entertainment-130717144738-phpapp02-video Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style. American-born singer Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.
Panelists:
Lilliana Vazquez, TV Host & Fashionista
Stefano Langone, Singer
Alicia Menendez, Host & Producer, HuffPost Live
Moderator: Rick Marroquin, CAA]]>
Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style. American-born singer Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.
Panelists:
Lilliana Vazquez, TV Host & Fashionista
Stefano Langone, Singer
Alicia Menendez, Host & Producer, HuffPost Live
Moderator: Rick Marroquin, CAA]]>
Wed, 17 Jul 2013 09:39:18 GMThttps://www.slideshare.net/ahaa2011/identity-influence-in-music-entertainment-fashion-at-the-ahaa-2013-annual-conferenceahaa2011@slideshare.net(ahaa2011)Identity & Influence in Music, Entertainment & Fashion at the AHAA 2013 Annual Conferenceahaa2011Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style. American-born singer Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.
Panelists:
Lilliana Vazquez, TV Host & Fashionista
Stefano Langone, Singer
Alicia Menendez, Host & Producer, HuffPost Live
Moderator: Rick Marroquin, CAA<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/entertainment-130717144738-phpapp02-video-thumbnail-2.jpg?cb=1374054488" style="border:1px solid #C3E6D8;float:right;" /><br> Nothing reflects America’s interconnected web of cultural influences like its popular culture. This session features multi-faceted personalities whose Latino heritage and DNA inform their work and character, while their success has come in the English-language mainstream and now are creatively embracing to their Hispanic roots. TV journalist and blogger Liliana Vazquez, a first-gen Latina and native Spanish speaker born in Dallas to Mexican and Puerto Rican parents, is the fashion/trend expert inside The CheapChica’s Guide to Style. American-born singer Stefano Langone who made his mark on American Idol,finds his musical inspiration from jazz, R&amp;B music and the songs he learned from his Mexican family. Multicultural expert Rick Marroquin steers a conversation about identity, creativity, business, and crossing back and forth between cultures.
Panelists:
Lilliana Vazquez, TV Host &amp; Fashionista
Stefano Langone, Singer
Alicia Menendez, Host &amp; Producer, HuffPost Live
Moderator: Rick Marroquin, CAA

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2840//cdn.slidesharecdn.com/ss_thumbnails/entertainment-130717144738-phpapp02-video-thumbnail-2.jpg?cb=1374054488videoBlacktruehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Adam Ostrow, CSO at Mashable Speaking at the AHAA 2013 Annual Conferencehttps://www.slideshare.net/ahaa2011/adam-ostrow-cso-at-mashable-speaking-at-the-ahaa-2013-annual-conference
ostrow-130717143058-phpapp02-video Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 6 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers…from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.]]>
Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 6 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers…from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.]]>
Wed, 17 Jul 2013 09:21:57 GMThttps://www.slideshare.net/ahaa2011/adam-ostrow-cso-at-mashable-speaking-at-the-ahaa-2013-annual-conferenceahaa2011@slideshare.net(ahaa2011)Adam Ostrow, CSO at Mashable Speaking at the AHAA 2013 Annual Conferenceahaa2011Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 6 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers…from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/ostrow-130717143058-phpapp02-video-thumbnail-2.jpg?cb=1374053486" style="border:1px solid #C3E6D8;float:right;" /><br> Opening Keynote: Adam Ostrow, Chief Strategy Officer, Mashable
Hispanics higher than average usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space (Nielsen). As CSO for Mashable – the independent news site with 20 million unique monthly visitors and 6 million social media followers – new media entrepreneur and commentator Adam Ostrow responds to the new challenges social and mobile are creating for publishers and advertisers…from curation and user experience to second screen impact, connectivity in the car, brands as content creators, and more.

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171870//cdn.slidesharecdn.com/ss_thumbnails/ahaagencowebinarshortdeck062713final-130627114357-phpapp02-thumbnail-2.jpg?cb=1372339813presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Laurence Boschetto, CEO & President, Draftfcb at AHAA 2013 Conference 5/1/13https://www.slideshare.net/ahaa2011/laurence-boschetto-ceo-president-draftfcb-at-ahaa-2013-conference-5113
laurenceboschettoahaa2013-130627151610-phpapp02-video A few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity & Inclusion is no longer an initiative but a fundamental reality.]]>
A few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity & Inclusion is no longer an initiative but a fundamental reality.]]>
Thu, 27 Jun 2013 09:10:20 GMThttps://www.slideshare.net/ahaa2011/laurence-boschetto-ceo-president-draftfcb-at-ahaa-2013-conference-5113ahaa2011@slideshare.net(ahaa2011)Laurence Boschetto, CEO & President, Draftfcb at AHAA 2013 Conference 5/1/13ahaa2011A few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity & Inclusion is no longer an initiative but a fundamental reality.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/laurenceboschettoahaa2013-130627151610-phpapp02-video-thumbnail-2.jpg?cb=1372328215" style="border:1px solid #C3E6D8;float:right;" /><br> A few decades back, the ad industry witnessed the rise of specialist agencies built around key disciplines such as direct and retail and digital. The same applied to agencies targeting certain demographic groups. Now digital agencies are rushing to the middle in their quest to become general shops, and vice versa. We’re witnessing a similar phenomenon with multicultural agencies more frequently and effectively crossing over to target what will soon become the new general market. According to Mr. Boschetto, the future will belong to those agencies that most effectively reflect the attitudes and insights of an increasingly multi-hued population – where Diversity &amp; Inclusion is no longer an initiative but a fundamental reality.

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11700//cdn.slidesharecdn.com/ss_thumbnails/ahaarevgrowthstudytech-ent-telecom071712-130624134448-phpapp02-thumbnail-2.jpg?cb=1372081609presentationBlackhttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted14-30-13 The Not So Hidden Value In Generational & Cultural Trendshttps://www.slideshare.net/ahaa2011/ahaa-aarp-generationalculturalorientationstudy43013
ahaa-aarpgenerationalculturalorientationstudy4-30-13-130624133931-phpapp01 Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study / Originally presented at the AHAA Annual Conference on April 30, 2013
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:
*How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
*Do different generations show different levels of acculturation?
*What generational similarities and differences exist between Hispanics and non-Hispanics?
*What categories represent new, dynamic Generational & Acculturation opportunities?]]>
Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study / Originally presented at the AHAA Annual Conference on April 30, 2013
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:
*How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
*Do different generations show different levels of acculturation?
*What generational similarities and differences exist between Hispanics and non-Hispanics?
*What categories represent new, dynamic Generational & Acculturation opportunities?]]>
Mon, 24 Jun 2013 13:39:30 GMThttps://www.slideshare.net/ahaa2011/ahaa-aarp-generationalculturalorientationstudy43013ahaa2011@slideshare.net(ahaa2011)4-30-13 The Not So Hidden Value In Generational & Cultural Trendsahaa2011Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study / Originally presented at the AHAA Annual Conference on April 30, 2013
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:
*How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
*Do different generations show different levels of acculturation?
*What generational similarities and differences exist between Hispanics and non-Hispanics?
*What categories represent new, dynamic Generational & Acculturation opportunities?<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/ahaa-aarpgenerationalculturalorientationstudy4-30-13-130624133931-phpapp01-thumbnail-2.jpg?cb=1372329038" style="border:1px solid #C3E6D8;float:right;" /><br> Targeting the Best Hispanic Customer - An AHAA-AARP Generatonal-Cultural Study / Originally presented at the AHAA Annual Conference on April 30, 2013
Where are tomorrow’s true growth opportunities? A presentation and panel discussion serves up a first look at groundbreaking research commissioned and directed by AHAA and funded in part by AARP. This first-ever in-depth study of all Latino Generational Segments – a multi-sourced, integrated analysis conducted with Scarborough/MRI – is packed with compelling insights and implications:
*How are psychographics and purchase habits changing across Latino Millennials, GenXers, and Younger/Older Boomers?
*Do different generations show different levels of acculturation?
*What generational similarities and differences exist between Hispanics and non-Hispanics?
*What categories represent new, dynamic Generational &amp; Acculturation opportunities?

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4570//cdn.slidesharecdn.com/ss_thumbnails/ahaa-aarpgenerationalculturalorientationstudy4-30-13-130624133931-phpapp01-thumbnail-2.jpg?cb=1372329038presentationWhitehttp://activitystrea.ms/schema/1.0/posthttp://activitystrea.ms/schema/1.0/posted1Americas New Upscale Segment: Latinos!https://www.slideshare.net/ahaa2011/americas-new-upscalesegmentlatinosahaanielsen05302013final
americasnewupscalesegmentlatinosahaanielsen05302013final-130624133253-phpapp02 Join AHAA & Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.]]>
Join AHAA & Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.]]>
Mon, 24 Jun 2013 13:32:52 GMThttps://www.slideshare.net/ahaa2011/americas-new-upscalesegmentlatinosahaanielsen05302013finalahaa2011@slideshare.net(ahaa2011)Americas New Upscale Segment: Latinos!ahaa2011Join AHAA & Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.<img alt="" src="//cdn.slidesharecdn.com/ss_thumbnails/americasnewupscalesegmentlatinosahaanielsen05302013final-130624133253-phpapp02-thumbnail-2.jpg?cb=1372080890" style="border:1px solid #C3E6D8;float:right;" /><br> Join AHAA &amp; Nielsen for a closer look into the lives of the Upscale Latino segment, the most influential segment since the baby boomers. Recently released at the AHAA 2013 Conference, the study revealed that this viable and sophisticated market boasts 40 percent of Hispanic Spending Power, lives in a world of cultural duality, and provides lifetime value and upside opportunities for many high-end and luxury brands.
Are you missing a big opportunity by not including them in your marketing strategy?
Learn how Upscale Latinos will drive shifts in category consideration, purchasing behavior and brand relationship and how you can better connect with them.