/// Doc Drama Do No Harm on Life Support

The series premiere of NBC’s schizoid doctor drama Do No Harm died on the table Thursday night, posting a miserly 0.9 rating in the 18-49 demo. Per Nielsen preliminary fast national data, Do No Harm now stands as the lowest-rated, in-season debut of any scripted Big Four show, ever . Last season, NBC scraped the bottom of the barrel with the inaugural episode of Bent , a Wednesday night comedy that drew a 1.0 in the demo on March 21, 2012. But whereas Bent was a virtual burnoff—NBC aired back-to-back episodes of the show for three consecutive weeks before its order ran dry— Do No Harm was designed to carry its weight in the Thursday 10 p.m. slot. While NBC has ordered 12 episodes of Do No Harm , it’s difficult to imagine how the network will see its way clear to keep the show on the air. Even the ratings-challenged time slot predecessor Rock Center with Brian Williams managed to scare up the occasional 1.1 in its second season. Do No Harm ’s performance was so poor that it practically made at least two of last season’s Thursday night anchors seem like huge hits by comparison. On Sept. 22, 2011, the Maria Bello procedural Prime Suspect bowed to 6.05 million viewers and a 1.8 in the demo, while the fantasy drama Awake bowed to 6.24 million viewers and a 2.0 in March 2012. Last night’s premiere was more in keeping with the Jan. 12, 2012, time-slot debut of The Firm , which drew 4.23 million viewers and a 1.0 before being shuttled off to the purgatory of Saturday nights. All three of

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Talk NYC/WW is your daily download of the tech, marketing and advertising news you need to know. It’s smartly curated to keep you up to speed on the innovators and innovations that are shaking up the digital world today.