Albion Ventures backs Relayware with £3.5m

The company said that 96 per cent of businesses rely on indirect channels to market, sell and support their products and services. However, in many cases “the relationship is challenged by a lack of control, accountability and influence and a limited association between investment and return.”

Albion Ventures partner Emil Gigov said, “We are excited about partnering with Relayware. This transaction is the culmination of an extensive amount of research, which identified external social collaboration with indirect channels as a particularly high growth area across many industries.