Benny

08.

BennyGold

FOUNDER/Creative OF Benny GoldFOUNDED: -LOCATION: San Francisco

About: The Benny Gold brand started with a simple sticker posted around San Francisco. The original glider sticker was inspired by the mantra Stay Gold. It’s a reminder that the ideas and experiences we hold dear are the real gold inside each of us. Staying gold is what shapes us, what preserves our sense of self, and what keeps us young. When it came time for Benny to establish his own brand, he stayed true to that concept. It’s how Benny Gold came to be, and it’s the foundation of the brand. Over the past decade it’s grown from a small side project to one of streetwear’s more celebrated labels. As a brand, they emphasise the importance of staying true to your passions, growing up without growing old, and a DIY work ethic.