Personalities

Yvon Chouinard

When he isn't busy chasing his recreational pursuits as a rock climber, surfer, kayaker, falconer, angler, and author, Yvon Chouinard spends his free time running the company he founded - Patagonia. Chouinard was a part of the first ascent of El Capitan's North American Wall in Yosemite in 1964, and helped pioneer techniques used in modern rock climbing. When fishing, he prefers wading over fishing from a boat.