Why MERINO wool is AWESOME!!!

Gift yourself the quality of Merino Wool this winters. It's not called ‘miracle’ fibre for no reason. It’s warm and cool, soft and stretchy, breathable, sustainable, fights odour and lasts forever. If You haven't already invested in Merino wool, you are really missing out on something.

Natural warmth and Breathability

Wool's natural crimp allows it to hold in more dead air than any other fibre. Dead air is a natural insulator and acts as a great buffer against the cold.

Wool fibres are also amazing at removing any moisture away from the skin. Merino fabrics can absorb up to 30% of their dry weight before feeling wet. Most synthetics feel wet at 7%. Even if wool is mildly wet, your skin will still feel dry.

In contrast to synthetics, merino is made of natural proteins and is responsive to your body’s temperature, so it keeps you warm in freezing environments such as mountainsides but doesn’t feel too hot when it’s not that cold or the temperature suddenly rises.

Strength

Merino wool is made of interlocking protein molecules known as keratin, the same protein that makes up our own skin and hair, individual wool fibres have the ability to be bent, flexed and stretched in any direction 30,000 times or more without damage. Now that’s one strong fibre! You can stretch it and it will still return back to it's original shape. This makes it longlasting and perfect for outdoors.

Odour Resistance

Odour-causing bacteria don’t get the moist environment they need to thrive due to excellent moisture management of wool. You can wear wool during intense activity and over extended periods of time without having to worry about odour. Just keep it in sun to dry and to remove stale moisture from time to time.

Static and dust resistant/water repellent/Fire resistant

The retention of moisture within the wool fibre prevents a build-up of static electricity. It also means fewer bits of dust and other annoying fibres sticking to your clothes.

It’s also got water-repelling properties that mean your clothes won’t absorb water to an extent if you’re caught in a rain shower while hiking.

Also, being a natural fibre it won’t catch a fire or shrivel up like synthetic wool

Ditch the Itch

Merino wool is able to ditch the itch thanks to its fibre’s smaller diameter, or being “finer”. These fibres are more flexible and softly bend when pressed against the skin and, therefore, doesn’t itch like other wool.

UV protection

Merino wool naturally protects against the suns harmful rays, and most products have a UPF of 30+, so it protects you against the sun’s harmful rays when you’re outdoors.

Hypo allergic

One of the unknown benefits of merino wool is that it’s naturally hypoallergenic. This makes it ideal for children or those with sensitive skin as it won’t cause (or irritate existing) allergies.

Sustainable and Natural

As merino wool comes from sheep and is made of natural proteins, it’s a totally natural product. This means it’s good for the environment as it decomposes into nitrogen rich soil within a few years after being disposed of.