Sales success with „Long Tail“ for increased margins in retailers and wholesalers

Fall in sales, lines shut down. As well as industry, the wholesale and retail business is also affected by the economic crisis. On the other hand, customers expect their suppliers to provide an increasingly large and broad assortment in their online business. The so-called „Long Tail“ theory promises high sales from the sale of niche products in volumes not previously achieved. Although maintaining this kind of assortment initially appears complex and costly, it opens up high profit margins. Many companies are already achieving two thirds of their profit in Long Tail. Product Information Management
(PIM) solutions provide an ideal solution.

The so-called „Long Tail“ theory promises high sales from the sale of niche products in volumes not previously achieved