The cultural universe of urban, English-speaking middle class in India shows signs of growing inclusiveness as far as English is concerned. This phenomenon manifests itself in increasing forms of bilingualism (combination of English and one Indian language) in everyday forms of speech - advertisement jingles, bilingual movies, signboards, and of course conversations. It is also evident in the startling prominence of Indian Writing in English and somewhat less visibly, but steadily rising, activity of English translation from Indian languages. Since the eighties this has led to a frenetic activity around English translation in India's academic and literary circles. Kothari makes this very cur...

A new text that demonstrates the relevance of interpersonal communication to self-knowledge, health, fulfillment, personal relationships, professional success, and more. Nine chapters with examples of how interpersonal communication affects our daily live

Did you know... The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the company’s shoes were imported from Japan? Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a frontrunner on a fast track. Named after the Greek goddess of victory, today Nike is the world’s #1 shoe and apparel company. We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sportsinspired products and services. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

A novel based on a true story Wise Enough to Be Foolish is a fictionalized memoir that traces the journey of an Indian girl’s life, with all its challenges and delightful surprises, as she blossoms from an insecure child into a confident young woman. This rollercoaster ride of adventure, laughter and heartache, as she balances her love life with her struggle for independence, will keep you guessing – What rules will she break next? How far will she go to find herself?

Naming a child is an art by itself. The more culturally sophisticated the parents, the more fanciful would be the names they pick up for their children. Jaico Book of Baby Names is an exercise in getting down to names. It is the first book of its kind which provides the etymology of words and gives brief biographical sketches of individuals who bear distinguished names. Invaluable to every home where eternal problem of naming a new arrival arises. This book contains over five thousand names arranged alphabetically and phonetically.

How Indian companies have faced Volatility, Uncertainty, Complexity & Ambiguity Failure in itself is not a catastrophe, but failure to learn from failure, definitely is. It is not enough to merely train leaders in core competencies, without identifying the key factors that inhibit their use. Rather, it is resilience and adaptability that are vital in order to distinguish potential leaders from mediocre managers. Authors Suhayl Abidi and Dr Manoj Joshi bring to readers The VUCA Company (Volatility, Uncertainty, Complexity and Ambiguity), the first of its kind in India, on original case studies of 12 Indian corporate failures, since the time of economic liberalization. Each study has been the ...

HAVE YOU GOT THE SUCCESS FACTOR? Some people find life a breeze – they know what they want and have no problem getting it. Fantastic opportunities seemingly fall from the sky and they ooze confidence and success. Know someone like this? The good news is that there’s no big secret; motivation expert John Leach reveals 10 steps to guaranteed success. In fact, he asserts that with the right tools, anyone can be effortlessly successful. Perfect for dipping in and out of for daily inspiration, The Success Factor gives you a winning mindset needed to achieve ultimate success. Now it’s up to you... — Gain instant respect from your peers — Have a constant sense of fulfilment — Attract others like a magnet — Be the best you can be

The term Ayurveda means The Science of Life . It comes from the Sanskrit words Ayur meaning life, and Veda meaning knowledge or science. Having served humanity continuously since time immemorial, Ayurveda is an encyclopedia of ancient wisdom, natural laws and hidden secrets of life. Ayurveda is the healing answer for the new millennium, with its mind-body wisdom enabling us to live magically every day. Ayurveda demonstrates a way for each of us to live in our minds and bodies with greater harmony, understanding, health, intimacy and grace.

We all have the potential for a Perfect Life – to achieve great things and live a life filled with joy, accomplishment and pure bliss. In some of us, this potential is slumbering deep inside, waiting to be tapped and tested. National Bestseller, Megaliving will quickly make things happen in every aspect of your life. With the finest strategies and techniques available to profoundly improve your mind, body and character. This book contains the revolutionary results of over ten years of research with the leading principles of personal mastery and successful living; and reveal to you the 200 master secrets for making your life a magical dream.