Social media statistics for Movember – It’s a big deal [Infographic]

Freddie Mercury flips-his-lid for Movember.

I’m in! This year I will be growing a Movember moustache. I’ve watched the fun, fundraising, and facial ugliness over the past couple years, and now I want to be a part of it. From the outside, I found it to be a very social thing. MoBros and MoSistas spent the entire month encouraging each other to grow and donate to a great cause…and much of the interaction happens on social media (more on that below).

If you’re new to Movember, here’s how they describe it on their website:

“On Movember 1st, guys register at Movember.com with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.

It’s been a popular event here at Algonquin College. Last year, our Radio Broadcasting students led the charge to raise awareness and a few bucks. They did a great job. Their action, among other things, inspired me to get involved this year. I’ve decided to Captain a team of my own. That being said, I am actively seeking donations for my Movember team: Donate Here. The invitation is also open to join my team: Join Here. We’re totally inclusive, so ALL team members are welcome.

But the most important element of Movember is the work being done for men’s health. We all do it for our own reasons. Perhaps somebody in your life has been affected by prostate cancer. Perhaps you are trying to encourage men to take a more active role in their health and longevity. Perhaps you just like being part of a moustache-growing team dedicated to raising money and awareness. There isn’t a bad reason to join a Movember team.

Now back to looking at Movember through the social media lens. At the end of the 2011 Movember campaign, Radian6 took a look at all the social media conversations focused on Movember. Here’s what they found out:

Because it’s for a such a good cause, I’ll ask one more time…Please support my Fraken’stache this Movember – Donate Here! Thanks for the support!

Love the infograph! Keep the upper lip follicles coming in strong and true Mo Bro! Whisper to them before you go to bed each might and keep them away from hot liquid like coffee. A scorched moustache is a lost moustache!