2007 Roush Stage 3 Ford F-150 Review

What we have before us is the latest creation from the Jack Roush racing
and industrial empire. His personal and corporate relations with Ford have
promulgated numerous offspring, including the recently released Stage 3
Mustang. This relationship is so close that these Roush products are sold
through Roush-authorized Ford dealers and carry full warranties.

The base for the Stage 3 comes from the high-end of the Ford pickup
line, the two-wheel-drive Super Cab in Lariat trim. In non-Roush form, this
F-150 with an eight-foot bed features a competent 300-horsepower 5.4-liter
OHC V-8 hooked to a heavy-duty 4-speed automatic. Things change a bit once
the pit crew at Roush finishes adding an in-the-valley supercharger, charge
cooler, and other carefully engineered enhancements. Horsepower increases
to 445 and torque hits an even 500, up from 365 lb-ft.

To keep up with its new muscle, the Stage 3 ditches key suspension bits
from Ford and replaces them with Roush-tuned units. The front coil and rear
leaf springs are new, as are custom-valved Bilstein shocks and front sway
bar. The results are obvious before the truck turns a tire. The front ride
height drops two inches, while the rear drops three.

The extra inch of drop in the rear evens out the truck's
landscape-biased profile so the long hood, roof and box are all perfectly
parallel with the pavement. This visually lengthens the Stage 3's look even
beyond its considerable 18.6' length.

The under-the-metal modifications are broadcast by a boy-racer exterior
and interior graced by 22 non-Ford logos. (22!) Beyond the obvious decals
and badges, observant eyes will find the Roush name on each wheel rim, at
the tips of the high-performance side exhaust, under the hood, and even
under foot on the signature brake pedal.

Inside, the look carries through on the exterior's enthusiasm. The Stage
3 logos top the front buckets. Silver strips cross the seats, and match the
silver Roush trim package that dresses up the doors and center stack.

Unfortunately, in the transition from stock Ford chairs to Roush chairs,
the front buckets gained a convex firmness that makes average-size drivers
tend to roll off to either side. This is an interior drivers named Tiny and
Bubba should find just about perfect.

In keeping with Roush's attention to detail, inset where a stock F-150's
"PRNDL" would normally show on the instrument cluster, there is now a ROUSH
logo. When the cluster lights are on, it reverses out in a wash of red
light. Touches like this make owners know they're driving something
different than the 750,000 F-Series sold every year.

As odd as this may seem to those who prefer anonymity and or subtlety,
the Stage 3's look is spot on for what it is; a proud, American extrovert.
This truck visually screams, "I'm packing some serious power … wanna
see?"

Reactions from Michigan to Kentucky were universally positive, with
frequent thumbs-up and numerous requests for stop-light burn outs. Like a
happy dog ready to perform, the Stage 3 was always willing. Stomp the
throttle and the supercharged mill fries the tires in a satisfying
onslaught of instant power. The crowds went crazy.

When launched with even the slightest care for a quick get away (as
opposed to a grin-inducing burn out), the power flow is linear, and the
4R75E transmission executes firm shifts without ever missing a step. While
Roush has not released performance figures, talk in the shop suggests that
your grandma could run low 14-second quarter miles.

Like the engine modifications, the suspension changes make themselves
immediately known on the road. The high-performance 20-inch tires and rims
track well. Cornering is much flatter than any pickup has a right to be.
Remember, this truck tips the scales at 5,300 lbs. The package loves smooth
roads like we found on the way to Kentucky Speedway. The frost-heaved and
pocked roads of Michigan were less loved, and Stage 3's performance in this
theater reminded the author of a well-sorted muscle car from the late
1960s. Sharp bumps tended to cause a hint of axle hop, while large impacts
caused minor shudders in the body structure. Given the massive amount of
unsprung weight and its overall size (five feet longer than a BMW Z4), the
Stage 3 comported itself well.

Beyond any specific performance metrics, what the Roush Stage 3 F-150
delivers is simple fun. It's largely unfettered by insulting electronic
driving aids that can't be turned off. The Stage 3 relies on the driver for
making everything happen. Drive well, you go fast. Drive poorly, you go
less fast. How refreshing. Mostly.

There was one electronic nanny we could not keep in the closet –
the artificial top speed limiter. At your favorite drag strip or empty
patch of interstate, drop the hammer and see what happens. Charging like a
freight train down the mountain, the fun stops at 98 miles per hour with a
soft-hit speed limiter. The Roush PR team sheepishly admits that their
company does not disable Ford's stock F-150 speed limiter for liability
reasons. (Is this not yet another reason to shoot all the scumbag liability
lawyers?) But only 98 mph? A truck like this deserves better.

And a truck that costs this much deserves triple-digit bragging rights.
As pictured, our test vehicle rings in at a suggested retail price of over
$55,000. The numbers add up thusly: Ford F-150, around $33,000; base Roush
Stage 3 package, $15,860; Roush options including side skirts, wheel
flairs, stripes, and rear wing total another $5,200. This is Chevrolet
Corvette and Porsche Cayman money. But the Stage 3 F-150 seats five, has an
eight-foot bed, a 1,700-lb payload and can tow your house.

However valid the math, value comparisons are silly with this truck, as
prospects are not likely cross shop it against anything. This truck is what
they want. At a July Craftsman Truck Series race at Kentucky Speedway,
three different individuals stopped to admire the truck parked in the
garage area. Expectedly, each one knew the Roush name, but surprising the
author, each also guessed the price within five percent. And not a one was
put off by it. The team at Roush knows their customers as well as their
trucks, and expects approximately 1,500 sales in 2007.

For the authorized Roush dealers in your area, visit www.roushperf.com . With 300 around
the country, there should be one near you.

2007 Roush Stage 3 Ford F-150 Base Price: Approximately $55,000

Ford F-150 Lariat 4 x 2; $33,000

Roush Stage 3 package and other Roush options; $21,000

Engine: 5.4-liter V8, 445 hp/500 lb-ft

Drivetrain: Four-speed automatic, two-wheel drive

Length x width x height: 224" x 78.9 x 71.5"

Wheelbase: 138.5"

Curb weight: Approximately 5300 lbs

Fuel economy (EPA city/hwy): Are you kidding? But if you must know, 11 city/ 14 highway

Safety equipment: Front air bags, anti-lock brakes, available traction control

Warranty: Three years/36,000 miles
bumper to bumper, three years/36,000 miles on Roush modified components,
five years/60,000 miles on Ford powertrain components, five years/60,000
miles roadside assistance

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