The launch will focus on the fintech's key target sectors which include finance, insurance, lending and online gambling. TruNarrative currently has a presence in Europe, US and Asia.

Following the launch of the website and brand, Fox Agency has currently been working on content creation, social media management, PR, lead generation and digital marketing.

Ben Fox, director at Fox Agency, said: “TruNarrative is an exciting client to work with due to the breadth of involvement in creating and launching a brand in such a fast-growing global market. Our work spans from name and brand creation to creating online presence and ongoing integrated communications and support.”

Ryan Morrison, global sales and marketing director at TruNarrative, added: “As Fox Agency is a respected, dynamic and effective B2B agency, it’s a perfect match for our plans at TruNarrative. The senior team here already has over 100 year’s industry experience, but this is an exciting new venture for us and we needed a full-service, integrated agency who understood both our objectives and our market.

Earlier this year TruNarrative strategically partnered with CreditSafe, CIFAS and Credit Bureau Malaysia in an attempt to improve global fraud prevention.