Spotify is already one of the most popular music streaming services on the planet with over 24 million active users, and over a fourth of them (~ 6 million) being Spotify Premium subscribers. Spotify was in the news back in January when it introduced ad-supported, no-limits streaming on the desktop and across iOS and Android devices, just in time for the launch of the Beats Music streaming service.

Today's announcement is squarely targeted towards the college demographic in the US, which can now avail an ad-free, unlimited streaming, Spotify Premium subscription for $4.99 a month as long as they provide proof of their current enrollment status at a valid educational institute in the United States. The offer works with both new and existing accounts, and current Premium subscribers can transition to the discounted plan at the end of their current billing cycle. So long as as their student admission status is maintained, the offer can be extended up to a maximum of three times.

I have personally been a huge fan of Spotify and a Premium subscriber for over 2 years now, and would have jumped at such an opportunity, had it presented itself while I was still in college. Those amongst us still lucky to be in college can follow the link below for instant gratification.