Tier 2 — Those with a physical address in the city of London (or its 32 boroughs) and rights to a name (such as proof of business or trading name)

Tier 3 — Those with a physical address in the city of London (or its 32 boroughs)

Tier 4 — Everyone else

Because Sunrise and Landrush are held concurrently, registrants in the highest tier will get the domain (i.e. Tier 1 has priority over Tier 2). If there are multiple applications for a domain name and they are in the same tier, then it will go to auction.

From April 29, 2014, at 16:00 UTC, to July 31, 2014, at 16:00 UTC, trademark holders can submit an application to register a .LONDON domain containing their owned mark before it's available to the public.

Trademark validation goes through the Trademark Clearinghouse (TMCH), which is an ICANN global repository for trademark data. Visit the TMCH website for information on registering a trademark.

From April 29, 2014, at 16:00 UTC, to July 31, 2014, at 16:00 UTC, customers can purchase .LONDON domain names at a premium price. An application fee (along with the registration fee) is collected when the registration request is submitted.

Multiple Priority Pre-Registration applications (for the same domain name) are resolved via auction. If, for some reason, you don't get the domain you want, we'll refund your registration fee.

Multiple applications with different registrars are resolved on a first-come, first-served basis during General Availability. If you aren’t able to secure the domain name, we’ll refund the registration fee.

We'll attempt to auto-renew your .LONDON domain name on its expiration date, but will park .LONDON domain names after the first failed billing attempt. If the domain name isn't renewed within 46 days following expiration, the domain name will be canceled and removed from your account.