Revenues at the Daily Mail and Mail on Sunday declined 6% to £287m in the six months to the end of March, as print ads and circulation declined, while the Mail Online juggernaut continued with a 61% year-on-year revenue surge to £20m.

Parent company Daily Mail & General Trust said that the overall Mail franchise's revenues declined 4% to £306m, with print ads down 8% and circulation income down 6%, with a further fall mitigated by Mail Online.

Freesheet Metro suffered in the lull after the London Olympics, which provided a major revenue boost in the first half of last year, with an 8% decline in the six months to the end of March.

Overall DMG Media – home to the newspapers and assets including digital recruitment business Evenbase, property operation Zoopla and GroupOn-style deals service Wowcher, reported that revenue declined 7% to £406m.

Nevertheless, operating profit at the division, which said that the major reason for the revenue decline is because Zoopla is now accounted for as a joint venture, increased 6% to £36m.

The publisher again pointed out that it has reached a "significant inflection point", with the growth in total digital advertising revenues across DMG Media outpacing the ongoing decline in print advertising at its newspapers.

The publisher warned that the year-on-year "comparatives during the second half of the year will be more challenging due to the benefit of the 2012 Olympics and the significant production cost savings which were realised during the second half of last year."

Overall DMGT, which derives the majority of its revenues and profits from its business-to-business assets, said that total adjusted revenues fell 6% to £915m.

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