A number of the gluten, wheat and milk free We Love Cake lines have recently been registered with the Vegan Society. After popular demand, the naturally vegan lines have now been registered with The Vegan Society and packaging will soon to be carrying the Vegan logo.

In addition to the rise in demand for gluten, wheat and milk free products, there has also been a large increase in the number of consumers looking for Vegan products – with a reported half a million Vegans currently living in the UK (Ipsos MORI). The rise of people choosing to follow the Vegan lifestyle is especially high amongst the 15-34 year, with this younger age bracket representing 42% of all Vegans.

Emily Sudell, Marketing Manager said; “with this rapid growth, it has never been more important to ensure university canteen/cafe menus are providing options for Vegans – with students representing a large portion of this market.

“We are excited by the new Vegan claim on our products and have already received a great reception to this move across our fans on social media channels”

The We Love Cake lines which have been registered with the Vegan society include the best-selling lines in the range; Chocolate & Orange Tart & Sweet Pastry Mince Pies, along with their traditional favourites of Cranberry & Pecan Flapjack, Apple Crumble Slice and Apple Lattice Pie.

The individually wrapped bakes are already very popular across universities, with the full range being available frozen through Bidfood Wholesaler.

John Hine, National Food Service Account Manager said “we welcome the move to including the Vegan symbol on our packaging as this will help to broaden our product offering to an even wider market – without compromising on taste”

All of the We Love Cake lines are made and hand-finished in the first dedicated gluten, wheat and milk free bakery in the UK, based in the heart of Cumbria.