Formerly, buyers were limited in the ways they could gather product information. But because of the web and social media, buyer behaviors have changed. Because buyer interactions can number in the thousands or millions, businesses must use automated tools to personalize the buyer’s online experience and drive them toward a purchase decision.

The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there.
You’ll learn:
• How a unified platform lets you easily manage and refine customer experiences
• Three steps to deliver great digital experiences on all devices
• The roles of personalization, analytics, and asset management

The report argues top-down and bottom-up BI are flip sides of same coin that needs an harmony. This also describes the rise of data discovery tools as a bottom-up reaction to heavy handed BI and have crushed the top-down camp's monopoly of BI, that has unleashed a bevy of data silos.

Read this article to understand how Box can revolutionize the way your marketing team creates campaigns in just five ways:
1. Complete projects, fast
2. Work with outside contractors and agencies, securely
3. Access files here, there and everywhere
4. Equip sales team with winning tools
5. Distribute campaign content easily

Meet Liz, a Director of Marketing, and journey with her as she looks for innovative ways to brainstorm and share content with both her internal teams and external agency partners. Liz discovers Box, a simple cloud-based content and file sharing solution that improves collaborative control.

Forrester Consulting study that explores the hypothesis that modern businesses require enterprise content management (ECM) platforms that can offer faster deployment capabilities and operational flexibility in order to meet their shifting business objectives.

This ebook takes you on a journey to discover a cloud-based content management solution that provides greater visibility and collaborative control over business content. Meet Mike, an IT Solutions Executive, looking for an innovative way to collaborate that's secure, easy to use, immediate and accessible -- all while meeting strict governance policies.

New technology and requirements for work in the digital workplace is driving new demand for enterprise content management solutions. Cloud and Mobile have forced companies to rethink how they access and interact with content. ECM has a rich history, evolving over time to meet the new demands for working with content. This short video will show you how ECM has evolved over time and where it is going. Learn how ECM is transforming and how companies are applying traditional ECM principles combined with new ECM capabilities to put business content to work for them in today’s cognitive era.

The outcome of any big data analytics project, however, is only as good as the quality of the data being used. As big data analytics solutions have matured and as organizations have developed greater expertise with big data technologies he quality and trustworthiness of the data sources themselves are emerging as key concerns. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.

With organizations keeping larger and larger quantities of data the question will come up that given dropping storage costs, does uncontrolled data growth even matter? It does matter, and in this IBM publication featuring Gartner research you will learn about this ever growing problem and ways for information managers to address solutions.

The benefits of moving data to the cloud are touted everywhere, but doing so without an information governance plan in place can cause more problems than it solves. Information governance (IG) is increasingly cited as one of the top five initiatives for companies to tackle over the next two years.

In the domain of data science, solving problems and answering questions through data analysis is standard practice. Data scientists experiment continuously by constructing models to predict outcomes or discover underlying patterns, with the goal of gaining new insights. But data scientists can only go so far without support.

Data matters more than ever to business success. But value does not come from data alone. Rather, it comes from the insights enabled by data. No matter what your role is, or where you are in your data journey, you are looking for ways to drive innovation.

You’ve taken the first step and already know that a document- oriented database is the right database for your application. From here, you still have to decide where and how you’ll deploy the software and its associated infrastructure. These decisions lead to additional considerations around administrative overhead, technical support, open-source options, data sovereignty and security, and more. This paper aims to outline the deployment options available when you select IBM® Cloudant® as your JSON store.

IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.

Learn how to cut costs so you can self-fund growth initiatives. An expert Managed Services guide can help you map a smart path to streamlining processes, outsourcing services and rearchitecting systems. With a customized plan in place, your Managed Services provider can begin to optimize IT and increase efficiencies through continuous improvements.
Discover how Managed Services providers:
Guarantee savings every year so you can invest in growth opportunities such as digital and analytics
Optimize the run-the-business side of IT to accelerate innovation
Deliver continuous improvements to productivity, quality and time to market

IBM Analytics for Apache Spark for Bluemix is an open-source cluster computing framework with in-memory processing to speed analytic applications up to 100 times faster compared to other technologies on the market today. Optimized for extremely fast and large scale data processing-you can easily perform big data analysis from one application.

Predictive analytics has come of age. Organizations that want to build and sustain competitive advantage now consider this technology to be a core practice.
In this white paper, author Eric Siegel, PhD, founder of Predictive Analytics World, reveals seven strategic objectives that can only be fully achieved with predictive analytics.