Using deterministic segments to run ABM has created results that have ‘wowed’ the team, specifically around seeing more of our strategic accounts on our site. We feel we’re on right track and are doubling down on Dun & Bradstreet data going into the future.

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Programmatic Transparency Solved

Many marketers and advertising agencies are using B2C metrics to track the success of B2B programmatic campaigns, which can provide poor intelligence when multiple people and touches are involved in the B2B buying decision. D&B Audience Targeting Analytics helps unmask over 40 attributes to provide deeper intelligence to drive richer analytics, media optimization, and validation of audience data.

In our mission to improve transparency, we are leading the industry to eliminate fraudulent data through the power of the Dun & Bradstreet Live Business Identity, routed in the Dun & Bradstreet D-U-N-S® Number, and our partnership with the Trustworthy Accountability Group (TAG). The DUNSRight® quality assurance process verifies businesses in the ad supply chain so you can have confidence in our data. Read more on eliminating ad fraud.

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