Steven Dubner, author of Freakonomics, is encouraging people to write new six-word mottos for the United States of America. Here are some of the results: A Billion Dollars Makes You President Hubris: it’s not just for Greeks! All your oil belong to us Intelligently designed to constantly evolve Totally oblivious to our own failure I […]

Do you notice anything strange in this bit from the Arts section of today’s New York Times? A few (striking) writers have returned to gigs they had hoped to forget: waiting tables, bartending, copywriting, tutoring. Some who began as performers have returned to the grind of auditioning for commercials. That’s right, copywriting is just one […]

“Chase What Matters” are words I might respond to in the right setting. Like at a family dinner. Or at a meeting with my guru. But “Chase What Matters as long as it leads to more money flowing through the bank” is what this says. [via The New York Times] Share

Are “real” journalist’s capable of writing moving ad copy? I say, yes. And Virginia Heffernan of The New York Times is my proof. Let’s watch her role with this lurid product description… Our redeemer is Scrivener, the independently produced word-processing program of the aspiring novelist Keith Blount, a Londoner who taught himself code and graphic […]

“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.” -Howard Gossage Axmith McIntyre Wicht copywriter and creative director, Brian Howlett, penned a piece for the July issue of Communication Arts that argues copy is dead. The war, you see, is long past lost. […]