Mom Boss Monday: SugarSNAP Files by Tarah

It’s Mom Boss Monday!

This week we are talking to Tarah from the SugarSNAP files company.

I stumbled on her website while looking for anything that would make my trip to Oregon easier. I can honestly say that these files are wonderful if you like to stay organized! I’ll be posting about our trip soon so keep a look out for the sugarsnap files!

Tell me a little bit about what you sell:

Our signature product is The SugarSNAP Files made for first-time moms, is a patent-pending new diaper bag organization system and perhaps the World’s Greatest Baby Shower gift! It’s a series of five lightweight mesh bags, or Files, which fits perfectly inside existing diaper bags, backpacks or purses.

The Files are beautifully designed and make switching from one bag to another a snap. Each File has an easy-to-identify tab on top (resembling a file folder tab), so moms can pack up, organize their bags and find what they need quickly. (They also turn any fancy tote into a diaper bag, giving the most fashion-forward new moms, in love with their pricey work bags, an amazing new option.)

The Files stay organized by snapping together with our innovative, patent-pending hook-and-ring system. Moms can use the entire set, or just pack up a couple of the Files to stash under the stroller for quick trips!

Each File has a different inspirational and surprising saying inside, such as This is Your Story and You Change More Than Diapers. Because who can’t use a little inspiration?

And with each set of the Files, we’ve included a comprehensive, mom-tested and mom-approved packing list. We know that every mom can use a little extra help getting out the door some days.

How did it all begin?

My business partner Stacy and I met in 2007 on our hospital tour where we realized we were both expecting twins on the same day, and that we shared the same doctor! As we welcomed four beautiful babies into our lives, we found the experience totally joyous and overwhelming. The amount of stuff and gear that came into our lives, our diaper bags and our cars was totally overwhelming. And we could not find products to help us manage the chaos. So in 2010, we set out to design the products we wish we’d had, and we officially launched SugarSNAP in March of 2012.

Tell me about you! Where are you from? What do you love? How many kids do you have?

We’re both from the Bay Area and have twins, I have B/G twins and Stacy has two boys. All of the kids are turning 10 this fall which is incredible, it really does go by so fast!

Do you support a cause? If yes, tell me about it!

I have a “day job” which is actually in the non profit sector, so my work is devoted to supporting many organizations, usually focusing on education and youth development.

What is the most challenging part of what you do?

It was incredibly challenging to create a new product, when neither of us had any experience in this realm at all. We had to learn each fact of design, manufacturing, sales and marketing, website design etc. etc. etc. as we went along.

What is the most rewarding part of what you do?

Being able to come up with an innovative idea, something that didn’t exist on the market and that you think can really help parents, and then seeing it all the way through from concept to fruition has been the best part. That and hearing from moms how much they love our product!

What is your ‘why’? (the biggest reason you do what you do?

We really felt like there was so much pressure on parents, on new moms in particular, that we wanted to not only design a product to help them get and stay organized, but we also wanted to say “you don’t have to be perfect! You got this!” That’s why our tagline is “Hey Sugar, it’s just stuff. Let’s organize it. Now go, play!” We never wanted to show a social media, picture perfect facade that’s impossible to achieve or maintain. We’re proud that we’ve always shown up as our true, authentic and messy selves and been open about the struggles that parents face.

How long have you been in business?

A little over 5 years

Other fun facts:

1. We launched a successful Kickstarter campaign when we created our car organizer called the Car-Go, which we no longer make https://youtu.be/Vv-JPUj2gsA

2. We tried out for season two of Shark Tank! We didn’t make it but had a great adventure at the audition, You can watch our crazy story here: https://youtu.be/Yrhjw8DoeOQ

I'm just a twenty something stay at home mama trying to do my very best to be awesome at my job. I love Harry Potter, crafting, coffee, red wine and stretchy pants. I used to be a world traveler but I've settled down (for now) to have babies. I'm married to my best friend James and I'm a dog mom to Niko (Goldendoodle) and Rahksi (Chinese Crested). Read More…