Wednesday, 30 April 2014

Nespresso launches new Melbourne Boutique in Emporium

Melbourne’s coffee connoisseurs will be delighted this week as Nespresso – the worldwide pioneer in premium portioned coffee – opened the doors to its new Boutique in Emporium, inviting shoppers to experience Nespresso at their own pace.

Located in Melbourne’s new world-class shopping destination, Emporium, the Nespresso Boutique spans 230 square metres and boasts the largest Coffee Room in Australia.

This tasting area features 11 machines, catering to coffee lovers who like to savour their tasting moments and discover all that Nespresso has to offer.

The new Emporium Boutique will host some of Nespresso’s latest innovative services including Victoria’s first Self-Selection Room and Boutique Pick-Up counters, offering those already familiar with the brand even more convenience.

The Nespresso Self-Selection Room enables Club Members to select and scan their capsules and checkout automatically at a self-service kiosk.

Visitors can also discover Nespresso’s range of 22 Grand Cru coffees in the Coffee Room, explore The Discovery Wall to learn about the full range of machines and browse through the range of Nespresso accessories.

As part of Nespresso’s commitment to sustainability, Melbourne Club Members will also be able to recycle their used Nespresso capsules in store.

To celebrate this Boutique opening, Nespresso reveals a unique indigenous artwork created from Nespresso capsules custom made by the Jumbana Group, Australia’s leading Indigenous strategy and design company. Proceeds from the installation will go towards a Jumbana Group Project, Indi Kindi.