Cracking the Creativity Code: Discovering Ideas

Cracking the Creativity Code: Discovering Ideas

Technion - Israel Institute of Technology

About this course: Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.
During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.
In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.
Course Learning Outcomes
On successfully completing this four-week course, you will be able to:
- Manage a process to generate an unending stream of creative ideas
- Lead a process of innovation and implement ideas through all phases from discovery to delivery.
- Apply creativity to a wide range of strategic management issues.
- Solve problems with a high degree of innovation, creative thinking and risk taking.
- Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.
- Develop and implement an innovation in your own practice.
- Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.
- Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Video: How I built a leading advertising agency (clue: crunch the numbers)

Video: How to sell oranges (hint: You already know how)

Video: How I helped elect Israel’s Prime Minister, Yitzhak Rabin

Video: How my limited vision and hearing helped my career

Video: Why I believe large organizations are very poor at innovation

FAQs

How It Works

Coursework

Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.

Help from Your Peers

Connect with thousands of other learners and debate ideas, discuss course material,
and get help mastering concepts.

Certificates

Earn official recognition for your work, and share your success with friends,
colleagues, and employers.

Creators

Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel

Pricing

Purchase Course

Access to course materials

Available

Access to graded materials

Available

Receive a final grade

Available

Earn a shareable Course Certificate

Available

Ratings and Reviews

Rated 4.3 out of 5 of 184 ratings

simple and straughtforward to understand.

Was insightful with loft of case studies and stories

I highly recommend taking Coursera courses from Technion. The teacher, Shlomo Maital, is a professor at a world class university that helps students think creatively. I also recommend the next classes in this Creativity segment, which help students create a business plan and get personal insights and professional training.