Tuesday, February 10, 2015

Nickelodeon celebrates Black History Month with BECAUSE OF THEM, WE CAN™ Initiative

Nickelodeon is partnering with the Because of Them, We Can™ initiative to commemorate Black History Month through a campaign launching today across the network’s multiple platforms, including on-air, digital and social. Nickelodeon will air three original 30-second PSAs that feature kids portraying distinguished African Americans, including Maya Angelou, Muhammad Ali and Malcolm X. The PSAs, which were produced by Because of Them, We Can™, will air throughout February and also will be showcased on a dedicated web site (http://www.nick.com/thanks) that provides kids and families with additional information about Black History Month.

About Because Of Them, We Can

Founded in 2013, Because of Them, We Can is a viral photo campaign that aims to build the self-esteem in children by providing them with positive imagery to serve as a constant reminder of their potential. Because of Them, We Can celebrates America's rich history and promising future through images that refute stereotypes for our children by educating and connecting them to heroes who have paved the way. For more information, please visit www.becauseofthemwecan.com.