Schawk! standardizes its proofing technology

GMG, a developer and supplier of color management software products, has announced that Schawk USA, Inc. has signed an agreement to standardize on GMG ColorProof and GMG OpenColor as the primary proofing and color management technology for all Schawk! locations worldwide.

"Schawk! produces brand assets and protects brand equities to drive brand profitability," the company says. "Leveraging its 60+ years of industry leadership, Schawk! identifies and deploys scalable solutions to address a brand's complex production and delivery needs through proven expertise in workflow, resourcing, color management and imaging. Schawk joins a growing list of GMG packaging customers around the world who have adopted GMG ColorProof and GMG OpenColor.

"In recent years GMG ColorProof, the multiple award-winning proofing software, has established itself as the most professional software solution for producing color-accurate contract proofs for the complex needs of packaging producers. GMG OpenColor creates high-quality multicolor profiles simulating printing behavior of diverse printing technologies, media types, and screening technologies, without requiring 'proprietary chart based' press fingerprinting. GMG OpenColor helps achieve significant optimization of the entire package printing process chain. With proofs that both represent pure spot colors precisely and simulate their complex overprinting behavior, it is now much more simple to prepare and verify print data."

Schawk! says it had expressed a strong desire to standardize its global proofing process with a consistent system that would accurately represent color--no matter the ultimate print process, ink, or substrate used. Schawk's internal workgroup, the Color Task Force (CTF), spent more than a year conducting extensive testing and analysis before it decided to work with GMG's color solutions. GMG OpenColor, a 2013 InterTech Technology and FTA Innovation Award recipient, was a critical component of this decision due to its groundbreaking spot color overprint prediction capabilities. CTF also was impressed with the ability to perform worldwide remote proofing at customer and print sites--as well as global Schawk! locations.

Schawk! is currently in the process of implementing the GMG proofing system worldwide.