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Thursday, October 31, 2013

2103 Bever Age

With talk from all kinds of circles
that the way to shrink the obesity epidemic is to tax carbonated sweet drinks
it's interesting to see other ways beverages affect our times. The Bever-Age as
it were.

Like this brand of coffee I saw
recently. It was called "Whirling Dervish." For some reason I was
lead to conclude it had more than your average dose of caffeine. “We got your
Charleston Waltz decaf coffee and your double caffeine Whirling Dervish.”

Then there was news that Starbucks
is increasing its juice division. They recently opened a $70 million factory in
Southern California to churn out 140,000 gallons of Evolution Fresh juice a
week. Could this be a trend to healthier drinking? Brought on by the folks who
invented the macchiato caramel mocha latte--a hot chocolate malt in a cup?

Good on them. Starbucks said it's
seen a "huge revenue spike" from the brand and has recently opened
standalone juice stores in Seattle and San Francisco. I wonder if they have a
non-fat triple-caff extra foam guavaccino?

Then there's the other
drink-related story I read. A drink that counters the effects of too much of
another type of drink. Turns out Sprite cures the effects of a hangover better
than any other soft drink. Yep. Scientists proved it. In double-blind taste
tests, Sprite beat out all carbonated comers. The Uncola Wars circa 2013.
Sprite beats 7-Up in curing a hangover. No word whether it only works when use
it to chase a raw egg, a warm beer, and a Bloody Mary.

Does create a tax conundrum though.
I already paid my tax for the booze, should I also pay taxes on the carbonated
drink that cures the hangover?