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FOR IMMEDIATE RELEASE | July 30, 2013

ALZHEIMER’S FOUNDATION OF AMERICA TO HOLD BENEFIT CONCERT Singer-Songwriter Brendan James Will Headline October 10 Fundraiser in New York

NEW YORK (July 30, 2013) — Blending an evening of live entertainment with an opportunity for people to give back, the Alzheimer’s Foundation of America (AFA) announced today that its annual “For the Love of George” cocktail party and concert will take place on October 10, in New York City.

Now in its ninth year, “For the Love of George” has become one of AFA’s fundraising pillars, drawing hundreds of attendees annually. The event serves to raise awareness of the brain disorder, which is skyrocketing in incidence, and to support AFA’s programs and services nationwide.

Headlining the event this fall is singer-songwriter, Brendan James, whose heartfelt lyrics and piano-infused grooves has helped him climb the iTunes charts; his fifth album, “Simplify,” will be released August 6.

“Alzheimer's is a disease I do not take lightly. Watching not one, but two of my grandparents battle with it, I've come to understand its heartbreaking repercussions,” James said. “I am honored to perform for such a worthy cause as this.”

In addition to the concert, attendees will enjoy casino-style games, a silent auction, food and cocktails. Ben Aaron, a feature reporter for NBC-TV’s “New York Live,” will serve as master of ceremonies.

The event will take place from 7:00 p.m. to 10:00 p.m. at Providence New York City. Tickets are $100 for general admission and $150 for VIP, which includes preferred seating and other amenities; and may be purchased at TicketWeb http://tinyurl.com/oghadma or by calling AFA at 866-232-8484.

“For the Love of George” was created to honor George R. Irvin, the grandfather of AFA’s New York Committee co-founders Christopher and Alex Barnet, as well to pay tribute to the millions of other Americans who had or have Alzheimer’s disease.

A recent government-funded study estimated that the number of people with Alzheimer’s disease will reach 13.8 million by 2050, triple the number of people currently diagnosed with the disease. Rising incidence is due in part estimated 10,000 Baby Boomers daily turning 65—the at-risk age for the progressive brain disorder. A recent RAND Corporation study found that Alzheimer’s disease is the nation’s most costly disease: the cost of caring for people aged 70 or older with dementia in the United States totaled $159 billion to $215 billion in 2010, including $50 billion to $106 billion for informal care typically provided by family members at home.

About the Alzheimer’s Foundation of America (AFA): The Alzheimer’s Foundation of America, based in New York, is a national non-profit organization that unites more than 1,600 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line, educational materials, a free quarterly magazine for caregivers, and professional training. For more information about AFA, call toll-free 866-232-8484, visit www.alzfdn.org, follow us on Twitter at http://twitter.com/alzfdn, or connect with us on Facebook https://www.facebook.com/AlzheimersFoundationofAmerica.