To anyone
who sees the new Barak Obama television ad (which
isn�t on TV) a few things are immediately apparent.

1. Senator
Obama didn�t get the memo about Hillary�s presumed divine right. 2. The gloves are off�early�and notwithstanding the early stroke
about eschewing �negative campaigning� Obama (or at least his followers)
seem prepared to establish new standards for hardball politics. 3. The Hillary cult isn�t going to go quietly into the night.

This
is going to be �West Side Story� rumble time. Expect Vince McMahon to
try for a pay-for-view steel cage match somewhere on the road to 2008.

Obama's
campaign is channeling �Sgt. Schultz� from �Hogan's Heroes� saying it
had absolutely nothing to do with the video assault on Hillary. Supposedly,
the ad's creator is a mystery, at least for now (like the guy in the Guy
Falk�s mask in �Vendetta�).

Peter
Leyden, director of the New Politics Institute in San Francisco says,
the ad �isn�t about Obama�It�s about the end of the broadcast era.�

We should
probably anticipate a lot of plausible deniability in this campaign and
battalions of agents provocateurs ignoring conventional wisdom and consultants
advise.

If you
thought the �Swift Boat Vets� did a good job of torpedoing John Kerry�s
constructed history�hang on babe�'Katie Bar the Door�.'

The
controversial sea change ad is called a �mashup� in the blogosphere arena,
and according to experts, it has "changed the zone" between political
campaigns, their followers and the Internet�and yes, it is both a blessing
and a curse. It is a genie that is out of the bottle and prospects of
containing it are slim and none.

Sure,
it is a method for rabid activists outside the bridling influence of �official�
campaign staff to say what they want, when they want, the way they want.
I suspect it will soon be called �Activist anarchy.� However, in addition
to being a tool for the creative extremist rhetorical bomb throwers, it
is also a new and innovative way for campaigns to �anonymously� attack
opponents. Sun T�zu would like this tactic almost as much as Machiavelli.

An Obama
spokesman, Bill Burton acknowledged they have gotten calls on the ad,
but insisted the campaign is not connected to it. �It�s somebody else�s
creation,� he said, declining comment on the ad�s content. But he�s gotta
love it.

A short
time ago �someone� floated stories about Obama�s early education. The
story noted his father and stepfather were both Muslim. He went to school
in Indonesia from 1969-1971. One of his early Indonesian schools was incorrectly
described as a Madrassa (a radical Muslim indoctrination school originally
developed by Wahabbis). Fox news focused on the Madrassa potential and
ended up with egg on their faces and a new sphincter ripped into their
collective chest.

The
story came and went quickly, and everyone involved was pleased to see
it die. However, some still wonder who fabricated the misinformation?
Was it Hillary�or a Hillary surrogate?

We may
never know. However, it is safe to assume that in the long march from
here to November 2008, there will a lot of misinformation, disinformation,
and rhetorical excrement thrown into many a fan.

Contrary
to suggestion, this really isn�t new. The yellow journalism of the past,
especially the tit or tat mudslinging President Jackson was targeted for,
is part of the blood sport of politics. The �mashup� is just the newest
tool in the arsenal of political hacks and opposition research practitioners.

Obama
may in fact choose not to engage in the politics of personal attack. However,
he will benefit from the unbridled, uncensored, internal Democrat angst
against the �wicked witch of the east.�

Presidential
campaigns are going to spend hundreds of millions of dollars in advertising
that will carpet bomb TV sets before November �08. However, just as the
�Swift Boat Vets� had a significant impact on the last election, the �mashup�
creators will continue to drip gasoline on any dying embers up to the
big show in �08.

The
Obama ad is proof that "anybody can do powerful emotional ads ... and
the campaigns are no longer in control," Simon Rosenberg, president of
the New Democrat Network in D.C. said. "It will no longer be a top-down
candidate message; that's a 20th century broadcast model."

Arguably,
the most significant (and daunting) fact is that activists no longer have
to wait patiently like pikemen to be called when the party elders want
to unleash them. Now, as Rosenberg noted, ��they don�t have to wait for
permission.�

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Campaigns
are in a �Catch-22.� They are hinky about the grassroots wildcat (ala
the Swift Boat Veterans for Truth) pushing ads that are harder and meaner
than candidates might be comfortable embracing. But there is �something�
cool about this plausible deniability thing.

"Geoff Metcalf is a nationally syndicated radio
talk show host for TALK AMERICA and a veteran media performer. He has
had an eclectic professional background covering a wide spectrum of radio,
television, magazine, and newspapers. A former Green Beret and retired
Army officer he is in great demand as a speaker. Visit Geoff's