The new SFF PCs marketed by Taiwan-based Shuttle will have an ASP of around US$ 300, as the PCs will use the new LGA775 Prescott and chipsets supporting PCI Express standards. The products, to be introduced in June, will have an ASP about 30% higher than current high-end SFF systems available on the market. The cost of the LGA775 connector used in the new P4 architecture is more than US$ 6 per unit, which is four times more expensive than the existing 478-pin connector. In addition, the prices for chipsets supporting PCI Express are more expensive than currently used chips. Shuttle is hoping that the introduction of the new mini PCs will help improve the company’s declining gross margins. The new SFF PCs marketed by Taiwan-based Shuttle will have an ASP of around US$ 300, as the PCs will use the new LGA775 Prescott and chipsets supporting PCI Express standards. The products, to be introduced in June, will have an ASP about 30% higher than current high-end SFF systems available on the market. The cost of the LGA775 connector used in the new P4 architecture is more than US$ 6 per unit, which is four times more expensive than the existing 478-pin connector. In addition, the prices for chipsets supporting PCI Express are more expensive than currently used chips. Shuttle is hoping that the introduction of the new mini PCs will help improve the company’s declining gross margins.