Ask the Experts: How Can Brands Make Sure Their Ads Show Up in Brand Safe Environments

We interviewed our story.tech panelists on all things digital advertising and we’re sharing it with you here on the blog. Click through to our previous interviews here, here, here, and here.

With recent reports of advertisements appearing alongside less-than-flattering content, brand safety concerns have been a hot topic in the digital advertising world. Brands are stuck between a rock and a hard place. They want to be where their consumers are, but they’ve also become increasingly aware of the risks they take when advertising in environments driven by user-generated content.

Although both Google and Facebook have responded to concerns about brand safety, advertisers are beginning to realize they have alternatives.