Relevant quote: That little known measuring rod shows that since 1978, whenever an American graced the swimsuit cover, the total return for the S & P 500 averaged an annual gain of 14.3% and was on the plus side 88.2% of the time, while during those years when no American was on the cover, the index averaged a total return of 10.8% and was positive 76.5% of the time. . .

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