ShopsUp gets Rs 6.6 crore seed funding

"Indian millennials want to be rewarded for their window shopping as well as actual shopping be haviour and marketers want to capture these moments as and when they happen," said GopinathET Bureau | November 30, 2016, 09:35 IST

ShopsUp will help the brands in targeting customers, in creasing footfall and visibility and custo mer analytics.BENGALURU: Location-based shopping app ShopsUp, which helps users discover branded and local lifestyle stores and rewards them with exclusive offers and discounts, has raised a seed fund of about Rs 6.6 crore from Anand Sankeshwar, managing director at VRL Logistics and Yang Shu, CEO of Taojinjia.

Founded by second-time entrepreneur Suhas Gopinath, the app allows users to also collect shots (points) by just walking into partner stores and to redeem these for free movie tickets, cab rides, spa and gift vouchers, among others. ShopsUp will help the brands in targeting customers, in creasing footfall and visibility and customer analytics.

"Indian millennials want to be rewarded for their window shopping as well as actual shopping behaviour and marketers want to capture these moments as and when they happen," said Gopinath, who set up Globals Inc, an IT multinational company, in his teens.

Sachin Bansal, Binny Bansal, sales director Hari, accounts managers Sumit Anand and Sharauque among other employees have been named in the FIR registered on the basis of a complaint lodged by Naveen Kumar, owner of Indiranagar-based C-Store Company.