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Crest and Oral-B 3D White have initiated a global “call-to-action” inviting fans around the world to share the power and stories of their smiles via Twitter and Instagram. It kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest & Oral-B Blue & White Gala in Barcelona, Spain, which was live streamed around the world. The SmileStory video, which can be found on 3D White’s YouTube and Facebook channels., details Shakira’s journey as an artist, humanitarian, and friend.