The Shopping Hit List. . .At Jeffrey in Atlanta

When it comes to what’s selling at Jeffrey in Atlanta, it’s pretty easy to start off by saying what’s not selling. That, basically, would be anything that’s in black. Let others cross to the dark side of fashion. For the real chic housewives of Atlanta, not to mention the city’s professional women, they are partial to prints, and color, and embellishment—Lanvin, Gucci, Dries Van Noten (left). Yet while it’s a place that naturally gravitates toward fashion with a feel-good factor, it’s not frightened to throw a few cool, conceptual labels into the mix (for further reading on this, see the list below). And as for what’s driving the purchases this season. . . . “For fall, our women have really been reacting to material and texture,” says Philip Manghisi of Jeffrey. “If it is made of leather, fur, flannel, or suede, consider it sold! Our customers are responding emotionally to these interesting, luxe fabrics, and they’re tossing to one side consideration of price tags.” That said, as Manghisi goes on to mention, they’re just like everyone else right now. No matter the extravagance of what they&rsquo;re buying, the women of Atlanta are also shopping their closets to find something to go with whatever newness they’re adding. Which could be any of the following: Rick Owens leather jacket, $2,580 Prada fur-trimmed hooded coat, $2,560 Balenciaga stretch leather leggings, $1,295 Gucci horsebit short flannel skirt, $875 Lanvin lace-front cardigan, $2,160 Dries Van Noten printed silk-twill shirt, ranging from $715 to $960 Brian Atwood over-the-knee suede boot, $1,495 VBH extra-large passepartout clutch, $1,850