great connect with the product. as twisted as smirnoff twist. cool campaign. is this s big idea or what. some of the executions have a very studio feel but maybe that's intentional and deliberate!!! but really cool stuff for vodka.

Nice idea. The art could have been better though. The apples are dispropotionately bigger, the girl's pink bikini top is visible, her face looks crap, the sky looks bad and the tree cutout is aweful....in fact there are similar styled visuals, the best one in India was done by V Sunil for an SMS campaign.

although the pink bikini top and that model's awful look on her face are most likely errors, all the other things you've pointed out are most likely intentional... think "theatrical look." Also the sky is not photoshopped, it is a backdrop.

no copy_can, i didn't mean to say it's ok to recycle. if one does it intentionally, it's giving in to mediocrity.
i meant that in this case, the concept is so in sync with the product, that it doesn't remind me at all of vw.