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Kitag Cinemas Installing 4DX Seats

Mon, 11/27/2017 - 15:44 -- Nick Dager

Kitag Cinemas, the largest exhibitor in German-speaking Switzerland, is installing CJ 4DPlex’s 4DX cinema seating in its theatre in Abaton Zurich. Kitag Cinemas has 85 screens and 17,000 seats at the following locations: Basel, Bern, Biel, Lucerne, Emmenbrück/LU, St. Gallen, Abtwil/SG, Winterthur and Zurich. The Zurich theatre has 12 auditoriums with a total of 1,759 seats. The 4DX screen is scheduled to open before the end of the year.

“We are very happy for Kitag Cinemas to join forces with 4DX so that Swiss moviegoers can enjoy a cinematic experience that draws them into the movie further than ever before through environmental and motion effects,” said Grégoire Schnegg, head of real estate at Kitag Cinemas.

4DX has opened 15 new 4DX screens in Europe, increasing the number of seats on the continent by 32.6 percent. In 2017 so far, new theaters have opened in Hungary, Norway, France, Turkey, UK, Austria, Romania, the Czech Republic, and Poland.

As of November 2017, more than 8,000 4DX seats have been installed at 62 screens in 17 European countries, with the capacity to accommodate nearly 14.7 million moviegoers per year throughout the continent. The European 4DX footprint accounts for 14.5 percent of the 426 4DX screens worldwide.

According to CJ 4DPlex, the top five movies releases in Europe in 4DX generated an occupancy rate of four percent higher than the global average occupancy (37 percent) for 4DX during the first opening week. This is especially interesting as the average numbers of seats in a 4DX auditorium in Europe is 130, while the global average is only 122.

As an example of the success seen across the region, two sites that opened in 2017, one with Les Cinémas Gaumont Pathé in Paris, France and the other with Nordisk Film Cinemas in Oslo, Norway, have hit an average occupancy rate of over 60 percent from the time of its opening in March until now. Les Cinémas Gaumont Pathé will open 30 4DX theatres in France, the Netherlands, Switzerland, and Belgium by 2020. The exhibitor will also bring nine additional screens to Denmark, Norway, and Sweden by the end of 2021.

Additional expansion news from 2017 so far includes the August debut of 4DX in Vienna, Austria with Hollywood Multiplex and the September announcement of Kinepolis to bring four 4DX theatres to multiple countries including, Antwerp and Brussels (Belgium), Lomme (France) and Madrid (Spain).