MILO® Malaysia Breakfast Day Energizes 50,000 Malaysians

MILO® Malaysia Breakfast Day culminated in Putrajaya today with a buzzing crowd of approximately 22,000, adding up to approximately 50,000 participants across seven locations in the country. Following its mission to drive the importance of breakfast as an essential source of energy to “Own the Day”, Malaysians were treated to wholesome breakfast and fun, educational activities, including consultations with nutritionists, after the much loved MILO® Breakfast 3km Family Fun Run and 5km Individual Run and not forgetting the energizing Zumba sessions.

Alois Hofbauer, Region Head of Nestlé Malaysia, Singapore and Brunei said, “Last year we reached out to an estimated 3.2 million school children. This year, we have extended our reach to more Malaysians across seven locations to spread the breakfast message. We have received overwhelming response from the participants and we hope that this will inspire them to rethink and instill the breakfast habit from now on.”

“Along with our efforts to constantly amplify and reinforce the importance of breakfast this year, we collaborated with Nutrition Month Malaysia (NMM),” shared Hofbauer.

“Our body loses 80% of our energy reserves after long hours of sleep. Hence a good breakfast is important to replenish the energy lost so we can maximize our performance; be it mental or physical, throughout the day,” shared Cher Siew Wei, Corporate Wellness Manager, Nestlé (Malaysia) Berhad.

Cher explained that the current breakfast trends of Malaysian children are not looking optimistic. Citing recent findings from MyBreakfast Study, Malaysia’s first comprehensive nationwide study on breakfast habits involving 8,705 school children, it was highlighted that 1 in 4 children skip breakfast at least 3 days a week.

The study also revealed that children who did not have breakfast showed low physical activity levels; while there was a distinct correlation of children with higher physical activity levels, having consumed malted beverages.

“Malted beverages can be an effective dietary strategy to improve overall breakfast quality. According to the MyBreakfast Study, those who drink malted beverage were more likely to meet the Recommended Nutrient Intake (RNI) in terms of total energy intake, protein and other vitamins,” added Cher.

“Most Malaysians don’t seem to realize just how important the first meal of the day is. NMM is pleased to support this massive initiative to spread the message of importance of consuming nutritious breakfast,” shared Dr. Tee E Siong, Chairman of NMM Steering Committee.

Hofbauer continued, “We are so pleased to be able to extend our reach across the nation this year. It is very rewarding to see such an overwhelming response from so many families across Malaysia demonstrating a positive spirit. Besides driving a healthy lifestyle within the community, it also gives us the opportunity to come up close and thank them for their continuous support.”

The breakfast event hosted activities for everyone, including Zumba, football, educational games and also Body Mass Index checks with nutritionists from NMM, who were at the Wellness Zone for consultations. Chef Fadzly Omar also hosted a cooking workshop demonstrating quick breakfast recipes suitable for busy families.

Melaka was the first city to host this year’s MILO® Malaysia Breakfast Day (27 March), followed by Kuantan (10 April), Kota Kinabalu (17 April), Johor (23 April), Penang (15 May), Kuching (22 May), and culminating in Dataran Putrajaya as the grand finale of the largest breakfast gathering in Malaysia this year.

For more information on the MILO® Breakfast Movement and nutritious breakfast tips, please visit: www.milo.com.my.

Malaysia Breakfast Day is an annual initiative and effort by MILO® to make its mark on the Malaysia’s calendar to reinforce the message that breakfast is indeed the most important meal of the day. As a leader in the Chocolate Malt Beverage segment in Malaysia, MILO® wants to drive change and actions among Malaysians towards Breakfast. Malaysia Breakfast Day is MILO®’s pillar in further strengthening the relevance of breakfast in every Malaysian home. Malaysia Breakfast Day is not just an event; it is a day of celebration of the breakfast occasion and a day where MILO® would like to make a call to action to all Malaysians to inculcate a healthy breakfast habit in their daily diet.

A cup of MILO® provides nourishing energy to Malaysians with its new Activ-Go™ composed of PROTOMALT and the perfect ratio of micronutrients that will help to ensure optimal energy release, reduce tiredness and support normal body functions in getting ready for the morning.

About Nestlé Malaysia

Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia