The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential
Presenters:
iConText: Timofey Putintsev, Business Development Director

Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing.
Presenters:
Channel 4: Simon Ricketts, Viewer Insights Manager

Discover the new enhancements to Lightroom’s Advanced Healing Brush including the ability to heal and clone non-circular brush spots as well as remove easy-to-miss sensor dust using the new Visualization tool.

Learn about cutting-edge features for laying out content with CSS. Discover best practices and techniques that will work across a variety of scenarios. In this session, we'll cover:• Using Flexbox to position elements in relation to each other• Laying things out using CSS grid systems• New features for text layout like CSS regions and exclusions• Managing content with page templates

Join Max Master Jason Levine as he teaches the best ways to record voice-overs and clean up voice audio. Making a quality recording of a person’s voice is deceptively difficult, and this session will give you essential tools for making your recordings sound their best.In this session, you’ll learn how to:• Choose the best microphone• Set up the appropriate recording environment• Remove ambient noise before and after your recording

Go beyond the basics of Adobe PhoneGap Build, part of the Adobe Creative Cloud, and explore how to use it in real-world scenarios. PhoneGap Build is a hosted build server that lets you build and package PhoneGap applications without installing native SDKs or specific IDEs on your local machine or local build server. In this session, you'll learn:• How to configure the deployment parameters of your application (splash screen, icons, permissions, and so on) in a platform-independent fashion • How to use Hydration to update your application without installing a new version• How to use PhoneGap Build APIs to automate the build process and interface within an existing build or continuous integration process • How to build "inside-the-firewall" applications

Learn about cutting-edge features for laying out content with CSS. Discover best practices and techniques that will work across a variety of scenarios. In this session, we'll cover:• Using Flexbox to position elements in relation to each other• Laying things out using CSS grid systems• New features for text layout like CSS regions and exclusions• Managing content with page templates

Discover fast editing and advanced post-production skills with Adobe Premiere Pro. Maxim Jago, Adobe Certified Instructor and Master Trainer, filmmaker, and coauthor of the Adobe Premiere Pro Classroom in a Book, brings you techniques that will set you apart as an editor.Take your post-production skills to the next level and learn:• Color correction techniques for creative and industry-standard results• Editing shortcuts to achieve more in less time• How to composite timelines• When to switch applications for more advanced work• Special techniques for multicam editing

Discover the new enhancements to Lightroom’s advanced Healing Brush including the ability to heal and clone non-circular brush spots as well as remove easy to miss sensor dust with using the new Visualization slider.

The new 3D Camera Tracker can give you some amazing results in analyzing 2D footage and creating a true 3D camera to work with. But there are times when the tracker gets “fooled”. In this episode, Colin uses real-world footage that includes a camera pan, moving subject and an escalator and shows what to do when the tracker gets confused by all that motion.

Learn how to start with a everyday good image and then make it look like a prize winning photo. This will all be done with some tips and techniques found in Adobe Photoshop CS6. This project combines Adobe Camera Raw, Smart Objects, Adaptive Wide Angle, and finally Puppet Warp to enhance the image.

This tutorial discusses the new paragraph style option for splitting a document for EPUB export. It also outlines the new options in the EPUB Export dialog box. Finally, it shows you the improved retention of text frame attributes in the EPUB's CSS and XHTML files.

Adobe introduced the powerful Roto Brush in After Effects CS5 allowing you to increase your productivity when compositing layers together. Colin has some great tips to help you get the most out of Roto Brush including how to help After Effects make the best choices when propagating new frames.

Learn how to leverage the unique P2P capabilities of the Adobe Flash Platform from the engineers who created them. Discover how to communicate on a local network without using a server. Hear how large and small RTMFP groups work and how to best use them for real-time games.

Learn how to extend compositions created in Adobe Edge and integrate them into existing web pages. Josh Hatwich, Adobe senior computer scientist, will walk you through its JavaScript runtime and show you how to integrate projects made with Edge in real-world scenarios, such as deploying to a content management system, integrating with dynamic data, or extending compositions by adding interactivity.

Muse (codename) is a public preview of new technology for designers who would like to build HTML websites without writing code. Learn how Muse allows designers comfortable with code to include arbitrary HTML code, making it easy to add elements like Google maps, YouTube videos, Facebook like buttons, and such. We’ll also show you how to take advantage of content management system (CMS) extensibility with back-end solutions like the Business Catalyst CMS or Adobe Photoshop Lightroom galleries built with Flash technology.

Learn the best techniques to edit, restore, and master audio with Adobe Audition CS5.5, and then import audio into other Adobe software such as Adobe Flash Professional and Adobe Premiere Pro. Whether you’re a web pro, a video pro, or just want to expand your skills, you’ll learn how to get professional-quality audio while minimizing the time spent engineering audio files.

In this video, you'll learn how to take your Muse sites to the next level by integrating Business Catalyst's powerful range of Modules. See how you can insert modules in any Muse site, change their layout quickly and easy, then customize their styling with global CSS.

Mathias Möhl (http://www.mamoworld.com/) has developed an excellent script for AE users: mochaImport. In this video Mathias, teaches how use the script for advanced composite techniques in After Effects.

Ben Heusner of Curious Turtle training offers this tutorial covering advanced roto techniques with mocha and After Effects such as procedural matting. Note: tutorial was done with older mocha interface, but work-flow is the same.

Russell Brown talks about how to get the most out of Photoshop by using the right tools. In this case, he’s using an HP Z210 Workstation powered by Intel Xeon processors and an HP EliteBook 8560w Mobile Workstation when he goes on the road.

Audition has been the king of noise reduction ever since its introduction from Adobe but sometimes cleaning up noise can be difficult when the background noise overwhelms the foreground audio. If you’ve ever experienced one of these problematic files where removing the noise introduces other artifacts like a “burbly background”, then this episode will help you understand powerful settings like Spectral Decay Rate and Smoothing that help control those artifacts and just remove the noise.

The world of audio production is full of exciting tools and techniques and can be very fun to explore, but it can also be overwhelming and intimidating. In this video tutorial, you'll learn many simple terms and tips that should help you become comfortable working with beginning and advanced audio tools. This video is also designed to give you the confidence needed to become playful and experimental when creating a sound design for your video, animation or media project.

Learn the proper workflow for using Audition with After Effects CS5.5 to enhance the sound when audio is already embedded in video sources. Includes a tutorial for using Audition's Dynamics Processing module to improve the loudness of voiceovers.

Discover some of my favorite advanced techniques for working with the new Adobe Pixel Bender Plug-in and Adobe Photoshop CS5. This technique will demonstrate how to use this new filter in combination with Smart Objects.

Building on the skills covered in his continuing lesson on object-oriented programming in Flash Professional, Doug highlights how to create mouse events for classes that automatically are part of each instance.

Discover some advanced techniques for enhancing your PDF documents using Adobe Acrobat Pro X. Then learn some techniques for exporting these documents to an Apple iPad. In order to follow this tutorial, you will need to have an up-to-date version of Acrobat Pro X.

Spry is a JavaScript and XML based framework that you can use to easily create drop-down menus, collapsible panels, and other rich interactive experiences in web design. Dreamweaver comes with many Spry components that you can easily drop into your pages without writing code. In this video you’ll learn how to insert and customize an “accordion” Spry widget that expands and collapses sections of text in the “Menu” page of this project.

Join Mete Atamel, Adobe LiveCycle Data Services architect, to learn all you need to know to build the most demanding Flex applications with real-time data. The latest version of LiveCycle Data Services comes with an extensive set of advanced messaging features, including reliable messaging, message throttling, edge server deployment, and a NIO-based Java load testing tool. In this session, you'll not only get in-depth coverage of these features but you'll also see them in action with live demos.

Explore advanced techniques in using the data-centric development features of Adobe Flash Builder to build an application with Flex and a server-side technology. You'll gain an understanding of how to take advantage of features in Flash Builder, including client-side data management, data paging, and reusing value objects. This session introduces you to topics like customizing generated code to work with MVC frameworks, deploying applications developed using DCD, and lots of other tips and tricks.

Learn the best techniques to edit, restore, and master audio for importing into Adobe products such as Adobe Flash Professional and Adobe Premiere Pro. Whether you're a web pro, a video pro, or just want to expand your skills, you'll learn how to get professional-quality audio while minimizing the time spent engineering audio files.

Learn how to integrate the productivity features in Adobe Flash Builder into your daily routine. Join Jason San Jose, a developer on the Flash Builder team, for a deep dive into keyboard shortcuts; code generation; hidden commands; preferences; and new ways to write faster, better code.

Join Joa Ebert for a tour of the features of his Apparat framework. You'll learn how to optimize ActionScript using Apparat features like inline expansion. The session will also focus on code coverage and how Apparat can help you write better ActionScript.

MLB Advanced Media created MLB.TV Media Player 4.0 to bring fans closer to their favorite teams with real-time and on-demand games, statistics, and commentary. The media player was developed and delivered with Adobe Flex 3, Flash Media Encoding Server, Flash Media Interactive Server, Flash Media Live Encoder, Flash Media Streaming Server, After Effects CS4, Dreamweaver CS4, Photoshop CS4, and IllustratorCS4. Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.

Dive in to the depths of coding features of Flash Builder 4 with Scott Evans, one of the product's lead developers. Learn keyboard shortcuts you'll use every day, how to keep your code beautiful, cool new debugger tricks, hidden commands, and more!

Explore the underlying object-relational mapping (ORM) framework in ColdFusion 9. Tap into the power of Hibernate to build scalable and high-performing applications. This is a very technical session requiring advanced skills with ColdFusion.

See how the integration between After Effects and Flash Professional opens up new creative options that enable advanced interactivity, contextual advertising, and more. Learn how to turn After Effects keyframes and markers into cue points and more.

Join David Hassoun as he takes a deeper dive into the capabilities and how-to for some of the more advanced audio/video streaming capabilities available with the Flash Media Server and how to integrate them with Flex.

Learn how to craft ActionScript libraries using advanced techniques. Use custom metadata to make your code easier to read and provide greater code-reuse. And harness the power of the Proxy class to give subclasses an easier way to access data.

Join Sean Christmann in this advanced session as he explains the main event loop model that drives the Flash Player and Adobe AIR runtimes and moves into how this model affects the three core areas of a SWF file lifecycle.

Join Sean Woods for a discussion about some advanced SQL features and how they can be used in ColdFusion: multitable database design, views, joins & multitable operations, subqueries, advanced join techniques (outer joins, self-joins, unions) & more.