WebSite Auditor vs. Screaming Frog software review & comparison

Once in a while, people ask our technical support team: why is WebSite Auditor better than Screaming Frog, or any
other its alternative? Surely, a reply to the ticket cannot fit all those lovely things we would like to say
about our software, let alone no less lovely features of another tool.

Thus, the support team started to stalk people from the marketing department by saying: "Ain't you in the
marketing? How about some comparison review?"

It was not possible to say no. Why, we love helping people.

As you have guessed, this review will see to the important features of two popular SEO tools: WebSite Auditor
and Screaming Frog. Both the tools have their fans and skeptics. However, it is better to try them both (or as
an addition to each other) before making any conclusion.

Let's compare!

As Team WSA plays at home, they are entitled to reveal

Key killer features of WebSite Auditor:

Crawl your site with an exquisite SEO spider. Find and audit every resource your site has, both internal and external. It allows you to crawl your site as any search engine.

Run a deep technical site audit and reveal every single issue on your site that can affect search engine indexation, rankings, and UX. Solve problems graciously with thorough how-to-fix instructions.

Generate robots.txt & XML sitemaps with no sweat; review and edit the existing files right in the app.

Run an intelligent on-page site audit and see optimization rates for any page (both desktop and mobile) and any keyword based on the same metrics of your competitors. Follow optimization advice to become the master of a perfect site.

Optimize your pages right in the app either following the principle of WYSIWYG or in HTML. Edit your titles and meta descriptions, preview your Google snippet, and save HTML to your hard drive for further upload to your site.

Create beautiful white-label customizable reports that can be easily shared with your customers.

NEWTF-IDF (term frequency — inverse document frequency) — it allows you to do efficient on-page optimization in the age of semantic search by measuring the relevance of a given keyword. It shows you whether any terms are relevant to the topic, whether they are used properly, whether they should be used less or more. More here.

NEWSite structure visualizations — it allows you to create beautiful interactive graphical maps of your site where you will immediately see any problems with the site architecture and crawl budget. More here.

The bottom line

It is obvious that WebSite Auditor is not just a web crawler with a sophisticated design, it is so much more than that. It is able to both do technical audits and cater to site's optimization. It is more client-friendly when it comes to reports.

At the same time, Screaming Frog, being a specifically auditing tool, is very fast and efficient in what it does. It has an old-school design which is a thing of its creators — they know that people love the tool as it is and they do not hurry to kill its authenticity.

Thus, this review shows that these two tools are great in what they allow users to do. However, both have some unique functions that can be more appealing when choosing a tool. Anyway, everybody makes their own choice, the comparison table is just the facts. We hope it is as helping as we intended to present it. Happy SEO!