Although most of the presented data is already available via other Google tools such as Google Trends and the Google Keyword Tool, Google Insights presents the data in a very clear and concise manner. It also looks like Google Insights shows trend information for some keywords that aren’t available via Google Trends.

Even if you are not advertising with Google Adwords or other search engines’ PPC programs, this new offering from Google looks like an indispensable tool for selecting the perfect keywords for your SEO efforts.