30.
SOCIAL MEDIA USE
ANY SOCIAL NETWORK
FACEBOOK
TWITTER
GOOGLE+
LINKEDIN
INSTAGRAM OWN AN ACCOUNT
USED in THE PAST MONTH
98
93
32
80
79
74
39
41
59
33
15
12
Source: We Are Social SG JAN 2014

31.
SOCIAL MEDIA
PENETRATION as
A PERCENTAGE
of THE TOTAL
POPULTION
AVERAGE TIME
SOCIAL MEDIA
USERS SPEND
EACH DAY
PERCENTAGE of
MOBILE USERS
USING SOCIAL
MEDIA APPS
on THEIR HOME
PERCENTAGE of
MOBILE USERS
USING LOCATION-
BASED SERVICES
SOCIAL INDICATORS
15 2H54M 74 32
Source: We Are Social SG JAN 2014

32.
NUMBER of
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS
AS A PERCENTAGES
of TOTAL POPULATION
PERCENTAGE of
MOBILE SOCIAL as
a PERCENTAGE of
the TOTAL
POPULATION
MOBILE STATS
80,1M 32 52M 21
ACTIVE SOCIAL
MEDIA USERS
ACCESSING SOCIAL
MEDIA on a MOBILE
DEVICE
##
Source: We Are Social SG JAN 2014