BuildDirect issued a prank press release Monday in the hopes that some gullible journalists might hit the ground running with its chocolate plank flooring announcement.

"Today, BuildDirect announced the addition of real chocolate plank flooring to its product lineup, marking a first for North America's home improvement industry," read the company statement. "The company's Chocolate Sensation Handscraped Classic Collection is hand poured and available on April 1 in dark, milk chocolate and white."