TPG Social Media

Social media reports and analysis

Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on the relevance of the social strategy that you choose as it connects with and enhances the experience of YOUR Consumers. There has to be a connection there that you can benefit from before you invest in broad social media campaigns. Use this data to understand the markets and then apply it to your business and customers behaviors.

When it came to the individual social network’s contribution to total social traffic, Facebook traffic was down 6 percentage points from Q2 2013, but still claiming the majority with a total of 51 percent of social media visits to websites.

Pinterest is up year-over-year and growing – from 13 percent in Q2 2013 to 21 percent on average in Q2 2014, “but its share was much smaller for many sites,” the report said.

In a mobile-social collision, the mobile share of social media visits was up in Q2, with 42 percent of social visits coming from a mobile device.

With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent in Q2. Cost per click on FBX was up, too, by 20 percentage points.

For more data points on organic, social, paid and comparison shopping engines, get the full reporthere.