Brand Labeling

The purpose of Brand Label Registration is to ensure that labels sold in New York are in compliance with both State and Federal labeling regulations and that the product in the container to which the label is attached is safe for public consumption. Further, it is the purpose of Brand Label Registration to ensure that no deceptive health/benefit claims are present on the label.

Brand Label Registration is required for all liquor, beer, wine products, and wine specialties sold in NY. It is also required for wines containing 7% alcohol or less. While wine over 7% alcohol does not require registration, it does require submission of an appointment letter and Federal label approvals.

All brand label applications have been revised and are now accompanied by detailed instructions in an effort to help minimize errors. Please begin using this application as soon as possible. The previous versions of the applications will be accepted until May 11, 2014, after which time any outdated version of the applications will be disapproved. Prior to May 11,2014, if you submit the previous version, please make sure all sections are complete and that all directions are followed. Please also indicate production amount at the top of page 2, as this impacts fees, and refer to the Fee Chart posted on our website to make sure you are submitting the correct fee based on the date of submission.

PLEASE CHECK THIS PAGE ON A REGULAR BASIS SO THAT YOU ARE AWARE OF CHANGES TO LAWS/REGISTRATION PROCEDURES.

Contact Information
By email: Brand.Label@sla.ny.gov
By phone:
To reach Brand Label Registration, you must follow the prompts to the Licensing Department.
Dial 518-474-3114
At the first prompt, press 1 for licensing matters.
At the second prompt, press 3 for licensing assistance.
Once a member of our phone staff asks to assist you, ask to be transferred to Brand Label Registration.