Apple positions iAd Producer as Adobe Flash alternative

Apple has released iAd Producer, a new tool for designing interactive "rich media ads" using web standards for distribution through its iAd network within iOS apps, in a direct blow to Adobe's Flash developer tools, the current standard among many web and mobile ad designers.

Apple's new HTML5 development tool graphically lays out the structure and flow of iAd elements within an iOS advertisement in a "powerful visual editing canvas," the company states in its announcement aimed at developers.

The new tool incorporates a variety of technologies from Xcode, Apple's Integrated Development Environment for Mac and iOS software.

At the introduction of Xcode 4 this summer, AppleInsiderprojected that the company's increasingly sophisticated, graphical software development tool could portend new HTML5 development tools, specifically noting that "one example of how the company's significant investments in creating Xcode 4 could be applied is in shipping a web development tool aimed at creating HTML5 content for the web and for use within web-based tools such as Apple's iAd mobile advertising program."

Introducing iAd Producer

The new iAd Producer development tool provides more than a dozen templates for creating page views, including Cover Flow and carousel image galleries and geographic maps. A variety of interface components are also provided to enable developers to add media playback controls, standard buttons, sliders and switches, progress indicators and flip views without needing to write any code.

iAd Producer also enables developers to easily add animated transitions and effects to their artwork and pages, and catalogs media assets used in iAd projects, such as graphics, videos, and SVG fonts. The resulting content acts as a self-contained HTML5 website that can be inserted into existing iOS apps to present an interactive advertising experience.