Smokey Bear's 70th Birthday

Don’t Light One Up for Smokey Bear’s 70th Birthday

Sporting a ranger hat and dungarees, Smokey Bear has become more than a symbol for protecting America’s forests from human-caused wildfires – he’s a piece of Americana. Smokey Bear has been the longest running public service advertising campaign in history, first appearing seventy years ago in a wildfire prevention poster in 1944.

USDA Forest Service

Don’t Light One Up for Smokey Bear’s 70th Birthday

Sporting a ranger hat and dungarees, Smokey Bear has become more than a symbol for protecting America’s forests from human-caused wildfires – he’s a piece of Americana. Smokey Bear has been the longest running public service advertising campaign in history, first appearing seventy years ago in a wildfire prevention poster in 1944.