Playshift's Blog

So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you: Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. [...] Read more

1. Increased Conversion Rates People are more likely to buy a product after having seen the video, this according to Internet Retailer. An example is Dropbox. Dropbox was banked on their 120-second explainer video which resulted in a10% increase in sign-ups. That’s right—the explainer video led to a 10% increase in conversions. That may not seem [...] Read more

Recent rumors in the theme park industry suggest that Universal Studios plans to add a third theme park to its Universal Orlando Resort in Florida featuring rides and attractions based on World of Warcraft and Nintendo properties. Orlando theme park enthusiast site This Is Infamous reports the rumored addition to the Universal Studios lineup, [...] Read more

YouTube launched its first 360-degree video ad yesterday, enabling advertisers to explore a format developed for virtual reality (VR) content, The Wall Street Journal reports. The new ad format allows YouTube users to drag their mouse or tilt their mobile device and view advertisements from all angles. YouTube's new ads give advertisers the [...] Read more

YouTube has three top priorities: "mobile, mobile and mobile," according to its boss Susan Wojcicki. On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. -- think Comic-Con for the digital video crowd -- to unveil a new look for YouTube's mobile site and apps . In place of the existing [...] Read more

No conversation about ebusiness is complete without discussing search engine optimization (SEO). An ebusiness cannot gain on a competitor until consumers know it exists and can easily find it through organic search. Today, ebusinesses that utilize video assets are at an advantage, since Google is structuring its search engine results to reward [...] Read more

Getting your advertisment budget can be one of the most challenging decisions when identifying your campaign options. Advertising options has increased over time with the advancement of the internet with new options being introduced. We'll talk about how can you create a dynamic advertising campaign with a limited budget using explainer videos in [...] Read more

Recent Stuff

So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you: Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. [...]

1. Increased Conversion Rates People are more likely to buy a product after having seen the video, this according to Internet Retailer. An example is Dropbox. Dropbox was banked on their 120-second explainer video which resulted in a10% increase in sign-ups. That’s right—the explainer video led to a 10% increase in conversions. That may not seem [...]