Facebook and Pinterest have proved useful channels for us when it comes to engagement and sales tools. But just where do these channels differ? Based on a sample of 50,000 visitors from Pinterest and 50,000 from Facebook respectively (March 15th – April 15th 2012), we at Boticca have produced an infographic on five key insights we have learned about the two channels. Amongst findings, data strikingly revealed:

Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users

When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site

Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:

Conversion rates from Pinterest were lower than via any other channels

Bounce rates from Pinterest were higher than other channels

See what else we learned from the two channels by checking out the infographic.

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At Boticca, we believe that one should buy a product with a story, one that you will value and treasure for years to come. Through our curated global marketplace, we connect independent designers and makers with customers around the globe, making it easy to shop the world without leaving home.