OnePlus India's marketing head Karan Sarin quits

Sarin, who is currently service his notice period, was responsible for generating demand for OnePlus’s products by reaching out to new regions and customers.Danish Khan | ETTelecom | May 16, 2016, 20:00 IST

OnePlus India's head of marketing, Karan Sarin, has put in his papers after a brief stint of just about a year with the handset company.

Sarin, who is currently service his notice period, was responsible for generating demand for OnePlus’s products by reaching out to new regions and customers.

A company spokeswoman confirmed the development.

He joined OnePlus from online marketplace Flipkart, where he served as director of the gift cards business, and was responsible for overall business strategy, sales and operations at the ecommerce company.

Founded in December 2013, the Chinese startup, entered the Indian market in December 2014 through an exclusive tie-up with Amazon India to sell its products. It roped in Sarin in June 2015.

OnePlus has been selling around just 60,000 units per month of its two smartphones- OnePlus 2 and OnePlus X, which are priced above Rs 15,000, according to Counterpoint Research. The company hasn't been able to replicate the success of its first flagship OnePlus One in India, and has not been able to keep up pace with the industry growth.

The company has already starting looking at Sarin's replacement

Before joining Flipkart, Sarin founded Perkylane, an enterprise software (SaaS) company that provided on-demand employee benefits solution to more than 30 million small and medium-sized companies in India. In a career spanning close to 14 years, he has also worked with Bridge Energy Group, RebelFone Inc, Next Brick Solutions, WNS and Vertex.