Press Release (ePRNews.com) - LOS ANGELES, Ca. - Aug 30, 2016 - Oro Inc. announces the availability of their newest version of OroCRM, the open source customer relationship management (CRM) offering, and OroPlatform, the open source business application platform (BAP). The release is filled with enhancements to sales pipeline, access controls, and role management in addition to system improvements through back-end upgrades.

One the most noteworthy changes is the addition of Kanban board functionality for Opportunities. The Kanban board view will allow Sales Representatives and Sales Managers to quickly visualize opportunities organized by status. Immediately identifying which opportunities are still in early stages versus later stages of negotiation enables both managers and representatives to better forecast sales pipeline and optimize personal and departmental sales strategies for moving opportunities down the sales funnel. In addition, backend upgrades to support the latest PHP 7 and Symfony 2.8 as well as access to our new Oro Web API are included in the release to help developers streamline their coding efforts.Kanban board functionality for Opportunities. The Kanban board view will allow Sales Representatives and Sales Managers to quickly visualize opportunities organized by status. Immediately identifying which opportunities are still in early stages versus later stages of negotiation enables both managers and representatives to better forecast sales pipeline and optimize personal and departmental sales strategies for moving opportunities down the sales funnel. In addition, backend upgrades to support the latest PHP 7 and Symfony 2.8 as well as access to our new Oro Web API are included in the release to help developers streamline their coding efforts.

“We’re excited to see how our community responds to these new features and upgrades as we continue to make improvements on our products and platform.”

Dima Soroka, Chief Technology Officer

“Our focus for this release was to improve the user experience for both sales teams and developers alike. We’re excited to see how our community responds to these new features and upgrades as we continue to make improvements on our products and platform,” said DimaSoroka, Chief Technology Officer at OroCRM on the new release.DimaSoroka, Chief Technology Officer at OroCRM on the new release.

In addition to new features and an upgraded backend, improvements in managing access controls, system configurations, and roles have also been provided. This offers better visibility into relevant data while restricting access to trivial or confidential information. Configurations can also be customized at the user level further showcasing the product’s flexibility.backend, improvements in managing access controls, system configurations, and roles have also been provided. This offers better visibility into relevant data while restricting access to trivial or confidential information. Configurations can also be customized at the user level further showcasing the product’s flexibility.

OroCRM’s open-source nature continues to spurn innovation through its vibrant, global ecosystem of developers and solution integrators. Our goal is to provide organizations of all types and sizes a flexible open-source CRM to improve overall user experience and address every business need.

About Oro Inc.Oro Inc.

Oro, founded in 2012 by industry leaders in open-source business application development, is the company behind the suite of products including OroCRM, OroCommerce and OroPlatform. Prior to founding Oro, the founding and senior leadership team helped lead Magento’s success and have an extensive history in e-Commerce technology.

Oro’s founding team consists of YoavKutner, Co-Founder and former CTO of Magento, Jary Carter, former VP of Sales and Channel of Magento, and DimaSoroka, former Lead Architect for Magento. Roy Rubin, Co-Founder and former CEO of Magento, has also joined the Oro team as an advisor. Through many years of experience in commerce and CRM, Oro are committed to delivering innovative solutions that will further disrupt customer experience.

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