Signatures collection

Utopian Fairy Tales is inspired by imagined societies and extravagant future stories based on contemporary thoughts and wishes. Ideal dreams, that seem unreachable, but should be celebrated, endorsed and encouraged. The charming series places emphasis on principles of our fantasies in a variety of spheres and emotions.

About the designer

Noortje van Eekelen

As driven and passionate designer and researcher, Noortje van Eekelen is active in various capacities within the international artistic field. She is responsible for the preparation to the realisation of a multitude of on both commissioned and self-initiated projects.
Noortje van Eekelen aims to develop design projects with a social character, in order to inform society and raise critical awareness about contemporary issues. She strongly guards the quality of the design process. In the realisation of her work a method is used which seeks to implement research in the design and the associated expressions. In addition, the projects are approached from a critical theory based method. This kind of design uses design fiction and speculative design proposals to challenge assumptions, and conceptions about current developments.
Noortje van Eekelen encourages collaborations, in which professionals from many different fields of knowledge are involved. Supported by a team of experts, she has been operating her design practice since 2009.