Advantages of Video Marketing Over Text and Images

Do you know why video marketing has grown in popularity by leaps and bounds? Do you fully appreciate exactly why almost every marketer worth his or her salt is hopping on board this train? These are the facts that you need to be aware of if you intend to understand the truth about the advantages of using videos as part and parcel of your marketing effort.

And more importantly – these facts will allow you to ensure that you’re taking advantage of the full potential of videos.

Right off the bat it should be clear to you that videos are a distinctly superior form of media. Where text is limited to describing certain things through words, and images can only show specific instances in the form of pictures – video has no such limitations. While you’re talking about something in a video you can actually show your viewers exactly what you mean (live!) so that there is no room for misunderstanding or miscommunication.

More importantly however, the impact of video is far greater than text or images. When confronted with walls of text with simply a few scattered images – many end up getting turned off. Unless the text itself is magnificently well written the chances are that no small portion of your viewers will simply ‘switch off’. On the other hand, videos tend to hold peoples attention a lot longer!

Frankly speaking, videos can convey things that are impossible through text and images. When you have a video with a voice over, you’re going to be able to have nuances that text could only dream of. Sarcastic tones, enthusiasm, excitement – these are the sort of things that don’t come across well in text, but do so amazingly well when listening to a voice through a video.

What’s more, you can accentuate these tones with actual footage of what you mean. So if you say excitedly that you’re looking forward to moving into your stunning new mansion, you could actually show the mansion at the same time and the affect will be that much greater. In fact, you could even take your viewers on a tour of your mansion!

Last but certainly not least, videos will allow you to break through the digital divide in a way. When viewers hear your voice and see your face, they’re going to automatically feel as though they’re dealing with a real person as opposed to an emotionless and faceless wall of text. Don’t underestimate this advantage because it is one of the most telling.

All said and done, the advantages of video marketing are numerous and they could potentially catapult your sales sky high. Never, ever make the mistake of ignoring this potential.