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Tuesday, February 14, 2017

Firefly under fire for yet another 'sexist' advert

Budget airline Firefly has come under fire for yet another advertisement that some people have deemed to be "sexist".

The advertisement was highlighted by the Penang Women's Development Corporation (PWDC), which described it as an act of "objectifying women".

"Sexual objectification can be defined as and when a woman's body, body parts, or sexual functions are isolated from her whole and complex being and treated as objects simply to be looked at, coveted or touched," it said in a statement today.

The advertisement featured the bodies of two Firefly air stewardesses without their heads shown. They were clad in orange uniform and were holding party masks.

The caption read: "Orange is a colour but we are Fifty Shades Darker," in reference to the erotic film.

The advertisement, published on Facebook as well as in some newspapers yesterday, was to promote Firefly's domestic flights in conjunction with Valentine's Day.

A large banner of the advertisement also appeared on the main page of Firefly's website.

The advertisement also offered free Grab rides on the purchase of a return flight.