Bras are displayed at Triumph International in Tokyo October 23, 2001. REUTERS/Toshiyuki Aizawa

Who said bras are only for women? A Japanese online lingerie retailer is selling bras for cross-dressing men and they've quickly become one of its most popular items.

Since launching two weeks ago on Rakuten, a major Japanese web
shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800
yen ($30) each. The shop also stocks men's panties, as well as lingerie
for women.

"I like this tight feeling. It feels good," Wishroom representative
Masayuki Tsuchiya told Reuters as he modeled the bra, which can be worn
discreetly under men's clothing.