Jinga Boogie “Caipirinha”

Summer greetings! It’s Andy Gesner and the staff from HIP Video Promo. The Cuban-born mojito has been the summertime drink of the last few years: tropical, trendy, tasty, celebrated by connoisseurs. Earlier this decade, few people outside of the major metropolitan areas had tasted one; now, they’re imbibed enthusiastically at high-class restaurants and corner bars alike. Something similar is happening to the caipirinha. This concoction of cachaça (a rum like spirit made from sugarcane), limes and sugar is quickly making its way onto the US scene. In fact, the caipirinha is the national drink of Brazil – and citizens of that country are both proud and protective of their favorite cocktail. To a Brazilian, the caipirinha represents summer, Carnivale season, relaxation, chilling out under the hot sun. It’s the spirit of a nation that straddles the equator, and one that Jinga Boogie summons to life in their infectious hot-weather single.

In theory, the Jinga Boogie duo is only half-Brazilian: pianist and singer Jamba was born in the South American nation, while percussionist Tom Armstrong hails from the United States. But Armstrong is a young master of South American rhythm, and his propulsive beats feel as authentic – and as intoxicating – as cachaça. Jinga Boogie’s samba is firmly in place; to this bedrock, the two musicians add elements of American rock, jazz, R&B, soul, and electronic music. “Caipirinha” is three dazzling minutes of percussion, piano, samba whistle, horns, Pandeiro, and electric bass and rock six-string. We’d be remiss if we didn’t mention the remarkable human beatboxing, too: Armstrong is one of those eclectic musicians who sees potential for percussion in everything, including the human voice. The whole song is held together by Jamba’s lightning-flash of a singing voice – he’s soulful, brash, confident, and just exotic enough to remind the listener that he’s venturing into unfamiliar and exciting territory.

The “Caipirinha” clip straddles continents, too: it’s shot in New York City, but it’s a Big Apple gone Brazilian. Capoiera dancers duke it out in the park as Jamba and Armstrong play traditional South American string and percussion instruments, and in the clubs, the stylish-looking bartenders are mixing up the cachaça and lime. The video opens in a sophisticated drinking establishment – the two members of Jinga Boogie stride into the bar and seat themselves in a deep leather booth. The bartender is Brazilian, gorgeous, and young, and when she comes to take the pair’s orders, the camera flashes to her name-tag. She’s called Caipirinha, too – the personification of the drink. Jamba tells the girl what he wants – the magic word, of course – and does so with flawless Brazilian pronunciation. It’s a sign between the two of them, an exchange of respect and recognition, and a celebration of pride and a shared heritage. And it’s sexy, too.

We are psyched to be working with Leblon Productions to champion the excellent new Jinga Boogie video. We also received a healthy supply of the single “Caipirinha” for all your on-air giveaway needs, so don’t hesitate to get in touch for your copy! If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at info@HIPVideoPromo.com . You can also visitwww.JingaBoogie.com to find out more about Jinga Boogie.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

Considering that your new music video is your most potent piece of marketing currency, effective music video promotion is more essential than ever. You need the best music video promotion company in the music industry to help you and that's where HIP Video Promo comes in. Founded in the year 2000, Andy Gesner and his team have promoted over 3000 music videos and have the experience and relationships necessary to connect your new music video with the maximum amount of new fans possible. As the international leader among music video promotion companies, HIP will work tirelessly to secure the exposure and attention that your music video is worthy of as well as help you grow your fan-base on your social media online properties. We realize you have a choice among music video promotion companies and encourage you to reach out to us first at your earliest convenience.