Leanplum Data Science Report Unveils Valuable New Insights

On Wednesday, MMW was made privy to a new data science report from Leanplum, a leader in integrated mobile marketing. According to the report in question, mobile teams can significantly improve user retention and boost revenue by scheduling push notifications at optimal times of the day. App user retention rates today remain very low. According to an extensive analysis of millions of mobile interactions, there are a number of key strategies that app owners can use to counteract these trends and make millions of dollars in additional lifetime revenue. All told, the report notes that by leveraging Optimal Time, a machine learning algorithm that analyzes individual engagement patterns to automatically send messages when users are most likely to open, app publishers can boost retention rates by 7x within the first…