4.
“Which one area do you think will be the most important to marketers in the next 3 years?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

5.
“How well equipped do you feel to execute the following?”
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

6.
34% of all marketers state companies will succeed without a digital marketing approach?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

7.
What is the most important concern or issue for marketers today?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

8.
What is the most important concern or issue for marketers today?
SOURCE: http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/

9.
Discussion: Social media in consumers’ path to purchase
Tell us about your social media use
Have you ever used a QR code?

18.
Addi0onal
content
around
category
management
and
social
media:
•ConvenienceStoreNews’s
ar0cle
on
how
to
leverage
social
media
for
compe00ve
edge:
hGp://www.csnews.com/ar0cle-­‐
using_social_media_for_a_compe00ve_edge-­‐6343.html
•Chicago
Tribune’s
ar0cle
on
new
technologies
being
used
in
the
retail
shopping
space:
hGp://www.chicagotribune.com/business/sns-­‐rt-­‐us-­‐retail-­‐
tracking-­‐20131114,0,279562,full.story
•Supply
Chain
Na0ons’s
ar0cle
on
the
impact
of
social
media
on
supply
chain
management:
hGp://blog.jda.com/the-­‐impact-­‐of-­‐social-­‐media-­‐on-­‐the-­‐supply-­‐chain-­‐is-­‐
there-­‐one/
•Case
study
of
how
Hunt
Brothers
Pizza
uses
social
media
for
consumer
insights
and
category
management:
hGp://www.cspnet.com/category-­‐management-­‐news-­‐data/
foodservice-­‐news-­‐data/ar0cles/hunt-­‐brothers-­‐leverages-­‐social-­‐media,
hGps://
www.facebook.com/HuntBrothersPizza