Love Live’s Rin Hoshizora Now the Face of Sega

Sega has recently announced a new campaign between their video game franchises and with the Love Live! School Idol Project anime and Rin Hoshizora will be the face of this new collaboration. Coined as the new Sega Image Girl, Rin will be representing the new collaboration with Sega mascot Sonic the Hedgehog.

The new campaign itself will feature a UFO capture game with prizes being various products based on the idols from the anime series and other Sega prizes. Prizes includes posters, clear files, small figures and even snacks. The arcade games themselves will be available at Sega stores across Japan. Here are some images of the prizes:

Love Live! School Idol Project is an original anime produced by Sunrise studios that aired in January 2013. The conception of the anime project started in 2010 by Dengeki G’s Magazine. The editors wanted the project to be heavily influenced by fans, such as the costumes, hairstyles and names. Throughout this process, a manga of the project simply called Love Live! began in early 2012 by Sakurako Kimino and Arumi Tokita. The next part in the project was the anime series, followed by this app and an OVA. The second season of Love Live! School Idol Project started airing earlier this year and a movie was announced a few months earlier.

Here is a synopsis of the series from MAL:

Otonokizaka High School stands on the border of three cities: Akihabara—a pop culture mecca that’s evolving by the minute; Kanda—a conservative, cultured city where history and tradition reign supreme; and Jinbo—a quiet area reserved for a more mature, sophisticated population. Amidst this culture clash, the school now faces closure due to the enrollment of fewer and fewer students.

With the school planning to close within three years, nine female students come together with one thing in mind—form a pop idol group to revive the school’s popularity and keep it from shutting down. “In order to protect our beloved school, there’s only one thing we can do… become pop stars!”

The new UFO catcher campaign of the Love Live! School Idol Project and Sega collaboration will begin on December 19 and will last till February 2nd next year.