Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

Our tip today is talking about the retweet.

Retweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting. Don’t spam your followers with random retweets all day. Make sure content is non-controversial, pertinent and relevant!

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.

Every message you send out is marketing. You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it. With that in mind make sure your messages are well presented and structured and make a valuable contribution.

For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement. This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you. It is certainly worth doing more of whichever type of posts statistically reach the most people!

Although only a small tip, we believe it is really important to have the Messenger feature on Facebook activated on your business page.

Although it is another form of contact to manage, it gives potential customers another method to get in touch with you. If a customer is already on your page on Facebook, you have made good progress – it seems counterproductive to ask them to leave Facebook and go elsewhere to Contact You!

You can always set up your account so you receive notifications of new messages – and remember, if you respond quickly you turn on the 100% response rate badge!

January seems to be flying by at an alarming rate and we hope you’re putting into practice our advice from our new year series on Organisation. The first parts of the series can be found HERE (where we talk about organising your schedule), HERE (where we discuss allocating roles effectively) and HERE (where we look at reviewing your processes).

For today’s tip we’re advising you to make sure you ALWAYS find time to check social media for notifications.

We advise spending a few minutes each day just checking to see whether you have any notifications on your social media channels. This doesn’t need to be scheduled into your social media plan as it can be somewhat of a moveable feast, but its important that you regularly check and respond to those that need responding to.

You don’t want to miss out on potential clients by missing them contacting you on your social media.

We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively. Use the talents of your staff and make sure they’re aware you want them to do regular social media updates. Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t! There’s no point being on social media if you’re not using it effectively. Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

It is ok to have a rest over the holidays! Missing a couple of days of tweets or Facebook posts isn’t the end of the world. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Very early in our Tips on Tuesday segment, we did a post on creating a brand. I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

Make sure your logo also appears on your website and as a favicon. You really cannot overuse that image which makes you visible.

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!