This long-lasting (8 hours*) gel is the ideal product for shaping, replenishing and defining the eyebrows all day long. Its ultra-light texture is rich in pigments, which provides an intense colour release. Perfect for any occasion and every look, it is buildable and ideal for creating eyebrow looks that range from natural to bold and sophisticated.

It adheres perfectly and does not fade over time: an all-in-one water-resistant* and no-transfer* product. The colour does not lose intensity over time and does not run.

Shaped and compact, the new packaging with a body of transparent glass and hermetically sealed black capsule, with the KK monogram branded on the top, stands out with its functionality and elegance, which it shares with the Colour Lasting Creamy Eyeshadows.

Unlike the usual self-assessment tests on the duration of a product, which rely on the subjective interpretations and perceptions of the volunteers, with numbers that aren't always statistically significant, the KIKO long-lasting test is an instrumental test, conducted in vivo, on a sample of 20 women aged between 18 and 60 years.

HOW DOES IT WORK?

The product for which the duration is being tested is applied in a clinical laboratory, in the presence of a trained technician, who shows the volunteer how to apply the product, as indicated by the KIKO developers and makeup artists.

Application then takes place under normal conditions of use, on the product’s actual area of use (for example, an eyeliner will be applied to the eyelid, a lipstick will be applied directly to the lips).

At time zero, that is to say immediately after the first application, colour surveys are taken, using a standardised and calibrated high-resolution tool, which captures images of the face.

At this point, the volunteer returns to her own home and continues her normal daily activities, simulating the natural use of the product. After four, eight and ten hours, the volunteer returns to the laboratory where measurements of the colour intensity are taken, using the same tool that was used for the first test at time zero.

HOW ARE THE RESULTS DEVELOPED?

At the end of the test, the data obtained from each reading are developed to quantify, as a percentage, the hold of the colour for the different survey times, in comparison to time zero.

The percentage values achieved are translated according to the following table:

WHEN CAN WE USE “LONG-LASTING”?

A result of “GOOD LONG-LASTING COLOUR” (or a maximum discolouration of 20%) eight hours AFTER application of the product allows usage of the claim “long-lasting”.

WHY IS THIS TYPE OF TEST MORE RELIABLE?

The objectivity of the result obtained thanks to this type of test is guaranteed by the use of technologies that take the measurements in standardised conditions, without the risk of subjective influences and personal perceptions. Thanks to the method and the scientific approach, the result is highly reliable, accurate and repeatable.

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