Monday, July 10, 2017

10 Steps To A Smooth Album Release | hypebot

The release of your blood sweat and tears album should be a joyous one, not unhappy mess devoid of any sort of organization. Luckily, releasing an album isn't all that tough. Here we look at ten steps for doing so successfully that can ensure your forthcoming record drops like a breeze.

You’ve worked hard on it for weeks, months or even years. Releasing your record is a moment in the making. So it should be a happy moment. Not a moment filled with fear and disorganization. While the actual release of your album IS a big deal, knowing how to release an album right isn’t that tough…

As long as you get a few key things in place, releasing will be as joyous as laying down that first chord—the way it should be!

But knowing where to start, what you need and how to get it, isn’t always the easiest task to pull off.

Especially when you wanna build the perfect release for smart digital music distribution—the most important way to get heard for today’s musician.

How To Release An Album In 10 Steps

We created the album release checklist to help you put the good vibrations back into releasing. Here’s everything you need to check off the list to release your next project with more yes! And less stress.

1. Figure Out Your Album Art

Album art is still important. Don’t let anyone tell you otherwise!

I’ve already written about the importance of album art in today’s music landscape. The bottom line? Album art still plays an important visual role for your music.

In fact, it’s often the only visual element you get to control on digital music stores that display everyone’s album in the same font and format as the next artist’s. So your art is important!

The key word here is ‘art.’ Your music is your art, so the image you pick should have just as much care and creativity put into it as your music.

How to find album art

Finding album art can be tough. Working within your network of creators, or making your own visuals is always the best way to find the perfect cover image.

Reaching out to an artist is common as well. Collaborating for your album art is a nice way to cross-promote with someone whose work aligns with your vision.

As long as you get a few key things in place, releasing will be as joyous as laying down that first chord—the way it should be!

Visual artists often lend their work for album covers. The Caretaker uses the paintings of Ivan Seal for his covers.

All of these examples are collaborations between artists that made sense for the record. Your album art should be the same.

Whether you make your own image for the cover, or find someone in your network to make it for you, it should represent the same inspirations that drove the creation of your album.

Make a small investment

Album art is a good time to invest a bit of money into your project.

This could be a fee for using someone’s painting, hiring a photographer to shoot your band, or spending a bit of cash to make the perfect album image on your own.

Or you could always do what Future did and find the perfect album art on Shutterstock. It’s not the most personal approach… But whatever works I guess!

As long as you consider the importance of your image first, you’ll be set.

Get the proper album art format

It’s not just about what image you pick. You need to consider the format as well.

Every digital music store has different rules for image sizing. But if you stick to these rules you should be ready to go live everywhere.

The cover art requirements are:

A square

You don’t need to break out your geometry set to figure out what a perfect square is. All 4 sides equal. Boom, that’s it.

Minimum 1400 x 1400 pixels

The smallest your image can be is 1400 x 1400 pixels. The key here is to start with an image that’s big to begin with. Most Digital Distribution release builders should take care of resizing for you as long as you start with the right size. So starting big is important.

Make sure there’s no blurriness or pixelation

If you start with a large, uncompressed image like I mentioned above, pixelation shouldn’t be a problem during resizing. If you do run into pixelation problems you may have to source a new image to get your record in stores. So plan ahead.

Don’t include URLs

There are plenty of better places to promote your music website than your album art. Leave the URLs out. Depending on the platform, you may be able to add a link to your website.

So do it there instead and keep your album art URL-free

Leave out all social media logos

No references to brands

Absolutely no pornographic images

Either JPG or PNG format

Minimum 72 dpi

Stick to these criteria and you’re ready for the release builder. And if you pick album art that comes from the same creativity you used to make your album, your music will be well represented no matter where it goes.

2. Pick Your Track Titles And Commit

Like your album art, your track titles are an important signifier of your sound. They’re part of the stuff that you get to control about your music on the digital music stores.

But that’s only half the story… Track titles are an important part of your metadata. I know it’s a stuffy word. But like it or not, metadata is what makes your music findable across the web—digital music stores especially.

There are certain things to avoid when entering your track titles in the release builder. The best way to avoid any rejected track titles is to simply enter the track title and nothing else.

Do enter the track title exactly how you want it to appear in the stores

Do stick to the same formatting across an entire release

Avoid calling your tracks ‘track 1, track 2, track 3, etc.’ Same thing goes for calling everything ‘untitled.‘ You tracks may get lost in the mix on the bigger streaming platforms where you’re up against thousands of other tracks with unique titles.

Check twice and release once!

Make sure you have all your track titles figured out and formatted in advance of releasing. If there are errors in your titles it could delay your release from appearing in digital stores and changing titles after you release can be a hassle as well, so check twice and release once!

If you title your project correctly and commit to your metadata, you’ll avoid confusion and frustration later on.

3. Pick Your Project Title And Commit

You don’t need me to tell you that your EP, Single or Album title is important.

If you’re struggling to pick something, try to think of a title that comes from the same creative place that the music came from.

After all, music is a language. So try and translate it into the language you want for your album title and go from there.

Got lyrics? Even better. Dig through to find the gold and build your album title from that. If you’re still stuck, there’s always Dadaist poetry right?

Title formatting

Once you have your title picked, you need to consider the formatting. The formatting of your title may differ based on what kind of release it is.

Again, each online music store has their own style guidelines for titling. The iTunes Store Music Style Guide is a fantastic resource for formatting all your titles.

The words you choose on digital music stores are more important than ever because every album title is displayed in the exact some color and font depending on the music store.

For example: All album titles on Spotify appear in the font Spotify Circular, Google Play will show your track title in Roboto font, etc.

It might not play a huge role in what title you choose. Just keep in mind that your album title is your chance to keep control over what it says even if you can’t control what font it shows up in.

4. Find Your Perfect Genres And Subgenres

In a perfect world, everything would just be ‘genreless’ and we’d all just make music right?

But in the age of streaming and digital stores that want to deliver their customers exactly what they want when they want it, genres have become more important than they’ve ever been.

Genres make your music findable. And subgenres make it even more findable.

Digital music stores are actually more similar to conventional record stores than you might think. Your genre metadata puts your record in the right “bin” so that a digger can find it quicker than digging through an unlabeled crate in a dusty basement (also fun though).

Genres make your music findable. And subgenres make it even more findable.

Genere tagging also plays a role in playlisting. If someone creating a playlist is looking for good music to put in a genere-specific playlist, chances are they’re searching for that genre or subgenre tag.

If your music isn’t tagged properly, the curator never finds it, and your track doesn’t end up in the playlist. It’s that simple. When you’re picking genres and subgenres for your project there are a few helpful things to keep in mind:

Stay true to your sound

If it makes sense, try to stay true to the genre that you’re most interested in working in. If you made a pop album that’s slightly influenced by punk, don’t go and switch it all the way to punk.

That’s what subgenres are for. Try to keep your main genre as true to your core sound as possible.

Resist the urge to pick a joke genre

I get it. It’s fun to say your album is Twee Pop when it’s actually Metal.

‘Cause you don’t play by the rules and no genre can label your vision! But trust me, resist that urge.

9 times out of 10, algorithms are using the genre you pick to spit out search result and suggest new music to potential fans.

If your music doesn’t live up to the genre you picked, guess what? It’s gonna get buried and forgotten.

Unless you already have a huge grassroots following that’s in on the joke already, stick to the correct genre and make your music findable for the listeners that wanna find it.

Use subgenres to explore some new niches

There’s a huge amount of genres and subgenres across all the big digital music stores. Spotify alone acknowledges almost 1,000 genres.

It might seem daunting and unnecessary, but all those little niches are actually good for you and your music.

Tag it accordingly and find some new fans!

Why? They give you the opportunity to put your music where it belongs and deliver it to exactly who wants to hear it.

Do your research when you’re picking subgenres. Dig into some of the niches that each store includes. Who knows, maybe your music perfectly fills a genre that you never even heard of?

If it does, great! Tag it accordingly and find some new fans!

5. Are All Your Collaborators Included?

One of the best ways to make good music is collaboration. It’s the reason why we built in collaboration features into your LANDR library—so you can make the best music, in the best way, easier.

Releasing music is a great time to celebrate those collaborations. And the best way to do that is to add featured artists while you’re building your release.

If you’re not sure if someone should be featured on your track or not, your best bet is to always discuss it with your collaborator and make sure everyone has the same expectations and definition of “featured artist.”

Typically featured artists provide things like solos, lyrics, or entire sections of songs.

But no matter what always discuss your ideas for featuring artists before you wrap your projects and release them.

Changing or removing featured artists after you release is possible, but it’s a headache and your creative relationships within your network are at stake if you don’t acknowledge a collaboration where someone thought they deserved it.

So take care of that conversation BEFORE you build your release and acknowledge everyone that made your record as good as it is.

6. Are Your ISRCs Sorted Out?

ISRCs are International Standard Recording Codes. Each code is 12 digits long and identifies things like country of release, and the year the ISRC was issued. They’re used to identify every unique recording in existence.

When a recording is distributed, most times an ISRC is created for that recording. Digital music distribution services will create ISRCs for you when you build your release.

The same recording shouldn’t have 2 ISRC codes just because it was distributed in 2 different ways. If your music already has ISRC codes from a prior release, then the same ISRC code should be on it for all subsequent releases.

This could happen if you had a release distributed through a label and your contract expired so you’re releasing the same recordings on your own, or maybe you are switching digital music distribution services and you have to transfer your info. Either way, the same ISRC code will apply that you were given the first time around.

ISRCs identify your music as yours, so they’re important. Make sure you get all your ISRC info in order from the start and keep detailed records of all your ISRCs for the future.

7. Is Your Release Going To Be A Single, EP Or Album?

The difference between singles, albums and EPs is an interesting subject. There’s quite a few opinions out there as to what it all means. It can all get quite confusing…

Knowing what you intend to release in advance is important for your music promotion. If you hype up your new album, and then it appears as an EP in the online stores, it might be confusing for your fans. So decide early and promote accordingly!

Each digital store categorizes releases differently. Know how your release will appear before you start promoting. Here’s how 2 of the biggest digital music stores do it:

Spotify:

Spotify displays releases as either a single or album. There’s no EP category on Spotify.

Your release will appear as a Single if:

There are 6 tracks or less on it

There’s less than 30 minutes of music on it

All other releases will appear as albums.

iTunes and Apple Music:

Apple Music and iTunes will label your release as Single, EP, or Album depending on a few criteria:

Your release will appear as a Single if:

There are one to three songs that are less than 10 minutes

Your release will appear as an EP if:

There are one to three songs with one song at least 10 minutes long and a total running time of 30 minutes or less or;

There are four to six songs with a total running time of 30 minutes or less

All other releases will appear as Albums. Remember: each release type will appear in the stores automatically based on these criteria.

Make sure you know what your release will appear as! If you’re releasing an album, then promote your album. If you’re releasing an EP, then promote your EP!

8. Where In The World Is Your Music Going?

When you pick a store to sell your release in, you’re also choosing to release your album in all the countries that store distributes to.

You should always have a good idea of where your music is live. This will help you later on when you’re looking into your streaming stats and growing your fan base at home and abroad.

Stay informed on where your music is going before AND after you release.

Stay informed on where your music is going before AND after you release.

Your LANDR release dashboard will show you where in the world your music is being streamed, so you’ll have a good idea of where it’s being released after you distribute as well.

If you don’t want your music in a certain country, don’t select stores that distribute to that country before you release.

Stay informed on where your music is going before AND after you release.

Once you figure out which store distributes to which country, just opt-out of stores that distribute to that country while you’re building your release. Piece of cake.

9. Is Your Release Legal And Are Your Samples Cleared?

When you’re preparing to release your music and there’s sample in it, the number 1 rule is:

If you are using a sample of someone else’s music without their consent it’s illegal.