Nestlé’s Negresco is one of the most beloved biscuits in Brazil. Its identity needed a revamp to follow the new brand positioning and to straighten the connection with the main consumers of the product: the centennials.

The well recognized properties of the brand were maintained, but with a fresher look. The ‘O’ of the logo was turned into a radar icon, always in movement, searching for new and cool stuffs, like the brand target does.