Right-wing news site Breitbart has started an online petition calling for its readers to boycott Kellogg’s products in light of the company’s decision to sever ties with the news organization.

The cereal company announced its decision to pull its advertisements from the conservative website, saying views expressed on Breitbart do not align with Kellogg's values.

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"We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren't aligned with our values as a company," Kellogg's told CNN in a statement. "We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site."

Since the launch of the boycott, the hashtag ‘DumpKelloggs’ became one of the highest trending topics on both Facebook and Twitter. According to Breitbart, the petition had received 75,000 signatures in the first seven hours.

“For Kellogg’s, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice,” said Breitbart Editor-in-Chief Alexander Marlow. “They insult our incredibly diverse staff and spit in the face of our 45,000,000 highly engaged, highly perceptive, highly loyal readers, many of whom are Kellogg’s customers.”

Breibart says the loss of Kellogg’s advertising will make “virtually no revenue impact,” on the site.