Email Lead Nurturing Brings Would-Be Customers Back

In a perfect scenario, everyone who visited your website would be ready and willing to purchase your products or sign up for your services. Unfortunately, you will seldom see a perfect scenario in the online marketing world.

In fact, you might be getting a lot of traffic that simply isn’t converting, which can leave you wondering how you can nurture your leads to see a higher conversion rate.

Fortunately, you can focus on lead nurturing a part of an effective inbound marketing strategy. Email newsletters are relatively affordable to run and can be highly effective at keeping people interested in your brand, so follow these tips to nurture your email subscribers. In no time, you are sure to notice an improvement in your conversion rate.

Encourage Email List Sign-Ups

Always encourage email list sign-ups. Outline the benefits of joining your email subscriber list, make it very easy for potential subscribers to get added to your list, and provide reassurances that your subscribers’ information will not be sold or used for any other purpose. Along with making subscription options visible on your website, you can also advertise them via social media and through other marketing channels.

Send Regular Newsletters

Once you have an email subscriber list, don’t leave them neglected! Get on a regular schedule for sending out emails, and remember to send these emails out regularly. You don’t want to be forgotten about when you have a list of targeted potential customers that you can target to.

Make Email Headlines Exciting

The problem with email newsletters is that many people are subscribed to a whole lot of newsletters. The problem with this is the fact that many people’s email inboxes are filled with newsletters. This can lead to a lot of emails that are deleted without ever being read, particularly by people who are just feeling overwhelmed with all the emails that they receive on an average day.

You don’t want your emails to get trashed without being read, so you must ensure that people want to click on them and read them. The number one way that you can do so is by creating interesting headlines. Make sure the content is geared to helping them and not selling you or your company!

When creating headlines for your emails, think about what might make someone like you click on the email rather than deleting it. Use actionable words, and tell a little more about what you’re offering in as few words as possible. You can’t promote your products and services through your email newsletter if people aren’t reading your email newsletter, so this is a very important part of nurturing your leads.

Provide Interesting Information

Your email newsletter might be designed so that you can promote your products and services as much as possible, but you still shouldn’t be too overly promotional. Otherwise, people will feel as if they are dealing with yet another ad in their email inbox each week. Instead, focus on providing interesting information and content that will get people excited about your niche rather than making them feel as if they are being “sold.”

Consider making your subscribers feel as if they are part of something special by being on your email newsletter. For example, offering a special discount or a not-yet-released product to your subscribers can help them feel as if they are a part of a special community, which can encourage them to act.

Nurturing the people on your email newsletter list is important. If you are looking for ways to generate leads using email and ways to nurture these leads, or if you need other assistance with your internet marketing needs, contact us at Results Driven Marketing to find out how we can help. Call us now at 215.393.8700.