In the framework of the exhibition project Pissing in a River. Again!, 31 contemporary female artists from various generations show works from a range of diverse media, including videos, sculptures, paintings, photographs, and performances. The works grapple with social questions in diverse ways. Attributes such as strength, independence and decisiveness – ostensibly associated with masculinity – are thematically appropriated by the exhibition's female artists to take on other characteristics.

This approach is also taken up in the spatial concept of the exhibition, which was likewise conceptualised by the artists Stephanie Kloss and Andrea Pichl: fragments of a roof structure made of black sailing rope connect all exhibition spaces and artistic positions. In between, the proposed colour Cool Down Pink is applied as a critical commentary: the rose tint has a calming effect and de-escalates the potential for aggression according to psychological studies. Meanwhile, it also refers to traditionally feminine gender roles and norms in which resistant behaviour is not allowed any space – and has instead long been associated with hysteria.