Explaining Analytics to Decision Makers: Insights to Action

Success in analytics means getting your work applied. Getting your work applied means getting your work understood. Getting your work understood means using a different set of tools than those you used to develop your work.

This course discusses the major impediments to the effective communication of analytics and presents solutions. You will learn a variety of approaches including visualizations, foreshadowing, messaging, interpersonal communications, presentations, and most importantly, understanding your audience and adapting your message to the audience. Each approach is explored and the role in the whole of the communication process is considered.

A framework is presented to help think through the process. An individual can use this framework to plan personal communication efforts. An organization can use this framework to develop an expectation of communication for all levels of the organization.

Learn how to

get your best work recognized and used

supplement your results with visualizations

anticipate and deal with common issues in sharing analytics

think through communication challenges and develop a framework to solve them

develop a purpose that will drive the whole process of explaining analytics

develop a communication expectation for the entire organization

build confidence in your abilities through purpose and planning.

Who should attend

Individual data scientists and business analytical professionals from any industry who are tasked with presenting analytics; managers who need to improve upward communication; whole analytics teams from middle management to team leaders to analytics professionals looking to improve their collective process of getting their work recognized and used