THE MOVIEGOER

Movie theater advertising is becoming an essential part of the media mix.
The movies are different. They create a lasting memory that your brand gets to tap into. The mindset of the moviegoer is receptive, responsive, engaged and happy. Because of their mood, the forty-foot screen and engaging and entertaining preshow before the movie starts, cinema boosts very high ad recall… 59%. People not only see your ad at the movie theater, they remember it.

In today’s complex media climate, people are consuming video differently.
The immersive environment provided by cinema creates more attentiveness to pre-movie messages due to heightened anticipation and an interruption-free experience. The captive cinema audience doesn’t multi-task, setting this advertising strategy apart, as 92% of people are doing something else while watching TV. While other media are struggling to maintain effectiveness, the distraction free environment and strength of the box office is a leading reason why more and more businesses are investing in cinema advertising.

Purchasing
Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:

Cinema advertising delivers your message in an immersive, distraction free environment, to the most desirable audience around – the average age of moviegoers is 30 years old and they are affluent, well-educated and light TV viewers. Millennials are the most influential demographic in the marketplace in terms of purchasing power, and with 72% of all millennials as regular moviegoers, cinema provides the perfect landscape for the most effective ads

Events

Purchasing Power

The moviegoing audience is driven by millennials - the most influential demographic in the marketplace in terms of purchasing power:

80M Millennials in the U.S. today

$200B in buying power in 2015

$1.4T in buying power estimated in 2020

They overindex as consumers in these key categories:

Technology-140

Retail-132

Health and Beauty-122

Travel-144

Restaurants/Dining out-130

Social Amplification

Millennials are social by nature and love to share opinions and information on their purchases:

Recommenders-112

Super influential consumers-133

Socially active-120

Impact

Millennials are an elusive group that can be hard to reach. Your ad will have the biggest impact on them at the movies, where they are relaxed and fully engaged. Also, moviegoing primarily takes place on the weekends, when consumers are in a purchasing mindset:

59% ad recall

76% ad likeability

54% consideration

79% purchase Intent

Benefits of Joining

We provide a comprehensive employee benefits package to all of our employees.
Here are some of the benefits you can participate in at Screenvision.

Medical, dental and vision options

401 (k) plan with match

Flexible spending (medical option)

10 paid holidays

Vacation and personal time off

Transit commuter and parking program

Company paid life insurance

Aflac options

Casual corporate dress (exception of client facing employees)

Summer Friday hours

Companywide movie event on a quarterly basis (NY locations only)

Employee assistance program

Employee discounts across a variety of products and services

Screenvision intends to continue the benefits plans described above. However, the Company reserves the right to change, suspend or discontinue them at any time.

Weekly Nielsen Rating

Screenvision is the only cinema advertising network measured by Nielsen. Our 8.3M average weekly impressions translate to a 4.2 average weekly rating for A18-49.

Our Exhibitor Network

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1 Better

24:1 Cinema

360° Entertainment

Absher Enterprises

ACT V Theatres

AMC Rave

Aurora Cineplex

B.G. Cinema

Batavia Showtime

Before The Movie

Berkeley Theatres

Bianchi Theatres

Birmingham Theatre

Blue Jay Cinemas

BRAG Silver Screen

Brielle Cinemas

Canaltown Cinema

Centre Cinemas

Chinese Theatres

Cine Grand

Cinelux Theatres

Cinema Art

Cinema Cafe

Cinema Consultants

Cinema Management Corp.

Cinema of Arvada

Cinema of Hampden

Cinema of Littleton

Cinema Productions

Cinema Saver

Cinema Showcase

Cinemagic of Oregon

Cinemark Newport News

Cinemark Rave

Cinemas Entertainment

Cinemaworld of Florida

Cinemex

Cinergy Cinemas

Cleveland Cinemas

Cobble Hill Cinemas

Community Theatres

D’Place Entertainment

Danbarry Cinemas

Davis Theater

De Anza Land & Leisure

Desai Entertainment

Dipson Theatres

Downtown Cinema

East Coast Entertainment

Eaton Theatre

Empire Cineplex

Epps Theatres

Fatcats

FEI Theatres

Fine Arts Management

Fleegle Cinemas

Foothills Entertainment

Fort Cinema

Full Circle Entertainment

Funtime Cinemas

Galaxy Theatres

Gateway Theatre

Glenwood Movieplex Corp.

Golden Belt Entertainment

Grand Cinemas

Hackel SC Entertainment

Hogan Communications

Hometown Cinemas

Horizon Cinemas

Independence Cinemas

Island Cinemas

Islip Theatres

Jack Rabbit Entertainment

JJ Theatre Group

King Ranger Theatre

Kramars Theatre Corp.

Krikorian Premiere Theatres

Larry Haber Theatres

Last Drive-In Picture Show

Long Beach Cinema

Main Street Magic Theatres

Main Street Theatres

Majestic Theater

Majestic Theatres

Market Street Cinema

Marshall Cinemas

Melissa Gayle

Metro Movies

Middletown Cinemas

Mounds Mall 10 Theatres

Mount Pleasant Cinemas

Mountain Entertainment

Movie World

Movieland Enterprises

Movies 8 Tallahassee

Newark Citiplex

Niantic Cinema

Northeast Cinemas

Omni Cinemas

P&G Theatres

Paragon Theaters

Parrot Film Co.

Pheasant DI

Philadelphia Film Society

Phoenix Theatres of Michigan

Platinum Theatres

Powell Investment

Prado Cine Grille

Premiere Theaters

Reel Cinemas

Republic Theatres

Reyton Ashland Theatre

Rogers Cinemas

Royal Cinemas

Rutgers Cinema

Schulman Amusements

SEEfilm Bremerton Cinema

Silver Cinemas

Smitty’s Cinema

South Shore Cinemas

Spotlight Theatres

Starmax Deming

Starnet

Syufy Enterprises

TBE Theatres

Texas Films

Texas Movie Bistro

The Last Picture Show Theatres

The Lumina Theatre

Theatre Group 2

Tobie Cinemas

Tri-Stone Cinemas

UltraStar Cinemas

Vilas Theatres

Violet Crown Cinemas

Warrenton Eight Cinema

Water Gardens Holdings

Wildwood Theatres

Yankee Film Production

YRC Cinemas

Zemrak Pirkle Productions

Contact Exhibitor Relations

Contact us today if you would like to join the Screenvision Exhibitor Network

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About the Preshow

In this new era of hyper-fragmented media, movies are the only true premium content. That makes our show the premium destination to get your ads on screen alongside the world’s biggest entertainment franchises. Front & Center is an entertainment platform that launches your content onto the big screen and into the pop culture zeitgeist.