Stock is down over $3 pre market. Probably because of this headline I saw on Yahoo finance.

Citi says 'not enthusiastic' about new iPhone prospects

iOS 7 reviews will start showing up in the next 24 hours and its guaranteed that reviewers will be analyzing it with a fine tooth comb and any negativity will be plastered all over the news. And we'll get stories about how the average user will be confused and people should wait to upgrade because there are bugs, etc. Then the phone reviews will complain that the screen isn't bigger, that its just an incremental update, that the 5C is too expensive, etc. We already know how this will play out.

I wouldn't be surprised if by Friday the stock will be trading near $400. And then Apple would have to absolutely kill it over the weekend in sales in order to get any bounce on Monday.Edited by Rogifan - 9/17/13 at 4:43am

Silly "analysts" shouldn't let facts spoil their rock-solid opinions. (My informal survey of myself and 5 other friends/iPhone owners show that all of us skipped the 5 because we loved our 4s, but now we're all ready for the 5s. We're business consultants with lots of stuff on our phones, and security is a big deal. Just hope they have a 64gb grey waiting for me on Friday!)

The reservation sysem starts at Hong Kong time 6:00am. I've wake up at 6:00am and spents 3 hours in order to log in to Apple server. However, the Apple website always busy and I can not make any reservation.
After keeping refresh their Apple reservation website for three hours, I can go to the reservation pages. However, All iPhone 5s are SOLD OUT already.

Last year,I've been waiting for 2 months for my iPhone 5 because of iPhone shortage and I have many friends switch to Samsung phone because they cannot buy an iPhone from Apple even waited for few months.

Why it is so difficult to buy a Phone from Apple and many apple users in Hong Kong do not see Apple Hong Kong to do anything, or even shows their intention to do anything to remedy this situation. It discourage many Apple user in Hong Kong.

Apple did something this year.. You just didn't notice it. A big part of Hong Kong Apple problem is that folks from inland China flood the reservation and buy up all the phone available. Didn't Apple launch Iphone in China and Hong Kong at the same time this year? Also part of the reservation process implement so far need a Hong Kong phone number to verify the buyer is in Hong Kong. That cut out a lot of inland Chinese purchase.

The headline in the WJS is that preorders suggest weak demand for new iPhones in China. Just saw the headline so not sure what they're basing it on. God I hope Apple releases numbers that blow people away next Monday.

As far as your comments on the 5C, then I guess I don't get the point of the product. If Apple just wants to cater to the high end why go plastic? Colored plastic doesn't scream high end.

To me it's clear that the iPhone 5C was intended to be sold at around $400. Probably there were two sides inside Apple. One who believes that Apple should regain market share by selling a cheap plastic iPhone and another side who believes Apple should remain a premium brand and never sell cheap stuff. Now, probably the cheap side had convinced Cook that they need a cheap plastic iPhone in order to regain market share. And they start producing this phone. But later probably the other side managed to win again the inside fight and convinced Cook not to sell the phone for $400. But this happened probably too late to change things back and restart the production of iPhone 5 instead of iPhone 5C. And now they are stuck with this plastic phone and they just try and see if they can convince people to buy it! Soon some heads will fall inside Apple!

To me it's clear that the iPhone 5C was intended to be sold at around $400. Probably there were two sides inside Apple. One who believes that Apple should regain market share by selling a cheap plastic iPhone and another side who believes Apple should remain a premium brand and never sell cheap stuff. Now, probably the cheap side had convinced Cook that they need a cheap plastic iPhone in order to regain market share. And they start producing this phone. But later probably the other side managed to win again the inside fight and convinced Cook not to sell the phone for $400. But this happened probably too late to change things back and restart the production of iPhone 5 instead of iPhone 5C. And now they are stuck with this plastic phone and they just try and see if they can convince people to buy it! Soon some heads will fall inside Apple!

Chinese customers looking to score a launch day reservation for an unlocked iPhone 5s may soon be out of luck, one report says, as the company has already run out of inventory at all three Beijing Apple Stores.

You guys really need to get this right - the headline should say "no contract", not "unlocked". Yes, the iPhone is unlocked but that is not a significant point as all phones sold in China are unlocked.

To me it's clear that the iPhone 5C was intended to be sold at around $400. Probably there were two sides inside Apple. One who believes that Apple should regain market share by selling a cheap plastic iPhone and another side who believes Apple should remain a premium brand and never sell cheap stuff. Now, probably the cheap side had convinced Cook that they need a cheap plastic iPhone in order to regain market share. And they start producing this phone. But later probably the other side managed to win again the inside fight and convinced Cook not to sell the phone for $400. But this happened probably too late to change things back and restart the production of iPhone 5 instead of iPhone 5C. And now they are stuck with this plastic phone and they just try and see if they can convince people to buy it! Soon some heads will fall inside Apple!

This is so dumb.

Name me another phone at the level of the 5C that sells for $400. Remember the 5C is faster than the $700 Galaxy S4 which lags all the time. Remember the 5C gives you a stable and updated OS, unrivaled customer service, excellent build quality, and awesome resale value. Now show me a $400 phone that matches that.

It's easier and cheaper to produce, but it's priced the same as the old expensive, hard to produce metal ones. Ergo, Apple is getting more money for the 5c than is absolutely necessary. They are artificially keeping the price high and making more profit than they were before.