So, we’d imagine the company isn’t thinking about whether or not it might be added to, or belongs, in the Dow Jones Industrial Average. This is something that crops up like mushrooms every now and again, and is doing so today (here, here, and here) after Bernstein analyst Toni Sacconaghi said the company is considering a stock split that could lead to its being added to the Dow.

Sacconaghi isn’t the first person to speculate about this, but it’s definitely just speculation.

“It’s pure speculation,” S&P Dow Jones Indices spokesman Dave Guarino told MarketBeat. The company does not comment on additions or subtractions to the index.

Composition changes are rare, he said, and generally occur only after corporate changes, like break-ups or splits. The company does try to make sure the index remains representative of the blue chips it’s supposed to track, he said.