Hundreds, possibly thousands, of people waited outside to get a first look at the store.

Some told us they were there for a bargain, others said they wanted to see the scenery.

Cheers greeted the crowd as they walked through the doors and in less than half an hour customers filled the store from wall to wall.

Bass Pro Shops founder Johnny Morris told us each part of the store is unique to the Tri-Cities region.

"If you look around at all of the dioramas and the murals and paintings, it's all to celebrate the history of this region," said Morris.

For every dollar spent on opening day, 50 cents went to the Tennessee Wildlife Resources Foundation. TWRA told us they expected to raise at least $35,000 and all of it will go back into the community here.

"Those funds will go for things like kids fishing rodeos, land acquisition, archery in the schools program, things that the agency is involved in and may not do as quickly as the foundation can," said Ed Carter, the executive director of TWRA.

As for the store, Morris isn't sure how much they'll make in sales.

"I don't know but I can tell looking around, looking at the lines at the cash register, it's going to be one of our best openings I think we've ever had," said Morris.

We had the chance to talk to developer Steve Johnson about his plans for the rest of The Pinnacle.

He told us Belk and the new movie theater will be among the next stores to open in spring 2015.