You Had Me at Hello

Posted on 11/01/2010

You’ve heard it before. You never have a second chance to make a first impression. Think about the first time you did business with a company. If you had a bad experience, you may not give them another chance. What impression does your business give? Here are some tips to leave the right first impression with your customers.

Consistency
Whether it is with your marketing materials, your physical location or your employees’ appearance and service, you need to send a consistent message. If you want to portray a professional image it is important that your advertisements look professional and that your business and employees are presented in a professional manner. This is important because there are multiple ways for a customer to discover your business and with a consistent message they will know exactly what to expect from your company.

Employees
You aren’t the only one that works with your customers. So it’s important to train your employees to give the same level of service you would give. It is important to make sure each customer has a pleasant experience so they will want to do business with you again.

Get feedback
Want to truly know if you are making a good first impression? Then ask your customers for their opinion. Surveys are easy and effective in finding out what your customers think on a variety of topics. Ask them about their experiences with your business. Then you will know where you may need to improve.