horticultural marketing

This course has made a big difference to many businesses in the past. In any business, including horticulture, competition is fierce and success depends upon good marketing of your product.

This is a comprehensive well-rounded course that offers the horticultural marketing manager or small business owner what they need to be successful in this essential component of business management.

This course covers the theoretical and practical importance of marketing in the horticultural industry, including topics such as advertizing, promotions, signs, customer relations, pricing strategy, labelling, transport, product presentation, and more!

This course from the Garden Design Academy aims to make sure your business is one of the successful ones. Here we have an incredibly informative program for anyone seeking to improve the marketing of their product or business.

As with all our courses, study papers are provided on a CD, in total involving approximately 100 hours of work. Each lesson ends with an assignment. These are sent to the Academy for marking and are returned to you with comments and suggestions.

You will be working with Colin Elliott, an experienced manager of garden centres and many other horticultural businesses.

Course content:

There are seven lessons in this course, as follows:

1. Introduction to Horticultural Marketing

2. Horticultural Marketing Processes

3. Horticultural Marketing Methods

4. Customer Service

5. Horticultural Marketing Research

6. Developing An Advertising Program

7. Developing An Horticultural Marketing Strategy

This is an excellent course highlighting the importance of effective marketing. You will learn strategies pertinent to this kind of business that you had never thought of!