Startups aren’t the only companies that innovate, despite our cultural obsession with them. Big organizations do it, too; they’re just more encumbered. They have the weight of history as an anchor, hard-to-unwind investments, well-worn behaviors (e.g., That’s not the way we do things around here), and more established employees. Risk tastes different to a 40-year-old in a large organization than a 20-year-old with nothing to lose.