Emporio Armani just revealed that the new face for their underwear and jeans ads is no other than the super hot pop sensation Rihanna. The campaigns were all shot in New York and will be out this September. Rihanna will now be among the likes of the enviable list of celebrities that have represented the brand in the past, such as Megan Fox, the Beckhams, and Cristiano Ronaldo. As part of this deal includes her wearing Armani at all red carpet appearances, we hope she still has time to flaunt her love for denim, because as seen below she rocks those denim cut-off shorts too damn well not to! (p.s. how many times do you think its actually raining when guys ask her to stand under their umbrella-ella-ella?)