Trigger social sequences with Google Forms

In this article I’m going to show you how to set up a Zapier trigger with Google Forms to automatically engage prospects who want to access to a guide, e-book, or any content you can share.

First, things first… make the content shareable

Whatever it is you plan on sharing, make sure it can be accessed by the public. For example, if you’re sharing a growth hack written in Google doc, make sure the doc accessibly by the public..

Next, setup the Google Form.

Open up Google Drive and click on the big +New button on the side menu and select Google Forms from the drop down. You may need to first select More to expand.

Give the form a nice description.

Add a question and change the question type to Short Answer so you can ask for Linkedin profile URL. Make sure the question is Required.

If you know about regular expressions, click on the show more button indicated by the three vertical dots and select Response validation.

Make sure Regular Expression is selected and type the expression into the form.

Once the content of the form is set up, go to settings by clicking on the gear icon in the navigation bar. You can opt to grab user’s emails and limit to 1 response. Most importantly, don’t forget to uncheck the Restrict to {{your_org}} user if its checked.

Save your settings.

When the form is ready, click Send and grab a shareable link.

Next, create a Send Linkedin Profile URLs by Zapier campaign in Orca.

The last thing we need to do is set up a trigger in Zapier to push leads into the campaign you created in the previous step.

Create a new Zap and select Google Forms from the list of apps. Then choose the option to trigger an action when a new response row is added to the bottom of a spreadsheet.

Don't forgot to set up your form to accept responses and to push those responses to Google sheets.

To do this, open the form you we’re working on and go to the responses section and Toggle on Accepting Responses.

Then click on the show more button indicated by the three vertical dots and choose Select response destination from the drop down. Create the new spreadsheet. I just use the suggested name.

Back in Zapier, go to the next step and select the Google account you want to use. This is the account where your form is saved.

Next, set up your Google Forms Response by selecting the spreadsheet where your responses are being sent to.

Make sure you have at least one response in the form so that Orca can test the push. I usually just throw my Linkedin URL in there. Then Fetch+Continue.

Next, add an action step and select Orca from the list of apps. By default, whenever a response is added to the spreadsheet, the Linkedin URL will be pushed over to an existing campaign of your choosing in Orca.

But first, select the Orca account you want to use. Then once the account is connected, select the campaign you created in Orca to engage respondents. Don’t forget to set the column storing Linkedin URLs (or responses).

Test and activate the Zap. Now that trigger is active, you can share the link to your form when you share content.