Change is good. When a product becomes more fun or makes us more efficient, we embrace change. But, on the flip side, dealing with change can sometimes be difficult. When products change and advanced users suddenly become novices, expect anxiety to rear it’s ugly head.

Customer interviews give you these finely-grained insights that you won’t get if you only survey a small sample of people. This article gives you a template for narrowing in on your target audience, finding members of that audience, and reaching out to them with a solid email asking for a call. Plus: ideas for the exact questions you can ask them, and how to take their answers and turn them into actionable insights.

Spencer Haws announced that he sold Long Tail Pro back in August. Here’s why.

Sticky notes in my kitchen...

Monday of this week was super long.

I was up until almost 4am Tuesday morning putting mastermind groups together, by hand. By the time my weary head hit the pillow, 9 new mastermind groups had gotten their introductions (7 new groups, 2 existing groups got extra members, with some rematched people in there).

I’m kind of in between two software versions at the moment, so the quickest way to get these matches out the door was the good old fashioned way. Do things that don’t scale, right Paul?

Here’s what that effort looks like:

+1 if you recognize this as a complex form of the Stable Roommates problem.

The finished product:

After all that work, I really felt grateful. (Okay, grateful and exhausted.)

But mostly grateful.

I’m grateful that the people on these sticky notes—and the almost 300 others that have gone before them—trusted me to introduce them with a group of caring people that want nothing but the best for them, a group that can guide and shape their journey.

For the MastermindJam customers reading this, I’m just humbled and thankful that you trust me enough to help you out with this need.