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About me

Strategy-focused and execution-capable creative leader with expertise in digital as well as traditional media, global brand strategy, negotiation and mediation, and leading cross-functional teams. Depth in both B2B and B2C Fortune 500 brands.

Strategy-focused and execution-capable creative leader with expertise in digital as well as traditional media, global brand strategy, negotiation and mediation, and leading cross-functional teams. Depth in both B2B and B2C Fortune 500 brands.

Execution: Brand system development and deployment, procurement of brand assets and management while establishing protocols and taxonomy on enterprise assets. Information architecture, interface/interaction design, prototyping and A/B testing.

Management experience:
Lead remote and in-person teams ranging in size (2-15) as well as agencies and third party providers. Job and project scoping; hiring; goal setting and prioritization; performance monitoring; reviews; contract negotiation; budget management; liaison and consulting with CEOs and senior level executives.