Since The Style Blog began a few weeks back, we've endeavored to bring our readers the best new products, the latest news from the runways in Paris, Milan, and beyond. We've had conversations with tastemakers and the merchants who sell them clothes, and offered previews of what those merchants will be stocking in the months to come. And, once daily, a style rule. These rules represent the accumulated wisdom and humor of Esquire's seventy-seven years in the business of men's fashion and etiquette — they are constantly evolving, but always relevant. They are sometimes rigid, sometimes flexible, but always worth a read. We've been putting them out there one at a time, and now we've collected msome of the best in one place for you, with pictures (like the one for Rule No. 62, at left). Bookmark them, because it beats taking notes.