BI Trends

Are You Evolving Your Analytics?

By Michelle Gardner | June 19, 2018

The baseline requirements for embedded analytics are rapidly evolving. Applications used to get away with offering basic capabilities in separate tabs or even separate apps. But today, 85 percent of applications are embedding some form of analytics. To remain competitive, companies have to—at a minimum— embed analytics features in their software.

According to our latest State of Embedded Analytics survey, the capabilities ceiling is rising. Today’s applications are embedding innovative features such as workflow capabilities, predictive analytics, and artificial intelligence. While the companies delivering these capabilities are becoming stronger competitors in their markets, those that aren’t are falling behind.

Innovative analytics features usually take more time to deliver than basic ones, but these are also the capabilities that will deliver substantial business benefits, such as:

Higher user satisfaction

Increased user adoption

More revenue opportunities

Reduced customer churn

Improved win rates

Are you keeping pace with the evolution of analytics?

One way to determine this is to look at which advanced capabilities you currently offer or are planning to offer in the next year (see our list below). If you can check off at least half of these capabilities, you’re likely keeping good pace. If not, it may be time to jump-start your analytics initiatives.