Until Good Morning America asked me to ‘weigh in’ on the Kimkins weight loss plan (click here for this morning’s video), I had never heard of it. But apparently, an awful lot of people had, and many of them plunked down their cash.

Legal action will likely eliminate the hazard of this particular load of dietary nonsense. But as long as there is a fortune to be made preying on the gullibilities of a population desperate for rapid, easy weight loss, you can be sure another load will take its place.

You can help prevent that. Pass every promise through the filter of your common sense. If it sounds too good to be true, step away from your credit card, and nobody will get hurt. Don’t go in for losing weight as fast as possible- cholera works beautifully, but that scarcely makes it a good choice. Much the same is true of extreme, unsustainable diets.

The tried and true here folks- the horror!- is the same as it ever was: eating well, being active. The rest is new-age cyber-space snake oil. Pass it on, and let’s put all the charlatans out of business.

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Thank you, Dr. Katz, for sharing your perspective on the dangers Kimkins Diet Scam. I agree wholeheartedly with what you said about if it sounds too good to be true.

Folks, as Dr. Katz said, “If it sounds too good to be true, step away from your credit card, and nobody will get hurt.”

Please don’t fall for this scam. This is your life and your health that you are dealing with. Don’t risk them over the empty promises of the fake success stories on the Kimkins site.