Refreshed Press

Newspapers show they are not a dying breed with new & innovative marketing tactics

Implications - Over the last decade, many have declared the newspaper a dying media form, but while newspaper circulation has certainly experienced a drastic decline all over the world -- according to American Thinker, circulation in the United States has fallen by almost 11 million readers since the year 2000 -- many outlets are attempting to reverse the trend with innovative and creative marketing and production tactics. For example, Headline News in the UAE has opted to print top headlines on beer packaging, while the Free Press in Winnipeg, Canada, has opened up a its own coffee shop to enhance interaction with its readers. In an age when digital media is king and attention spans are shorter, reinventing the wheel -- as it pertains to players in the newspaper industry -- may be absolutely necessary to survive.

Little Printer allows you to start your day with a cup of coffee and a tiny personalized printed newspaper, giving you not just the news, but also updates from your friends.
Little Printer is a cute,… [More]

Newspapers and other news portals are often filled with fluff and nonsense in order to sell or make a profit, but that is not the case with 20 Minutos, a Spanish newspaper. Distributed for free and containing… [More]

As technology finds more and more ways to make life easier for the physically disabled, it appears like other industries are paving the way for the same; just take a look at the El Pais Con Tacto ad campaign.… [More]

There has been a rise in the convergence of journalism and community involvement, and one example is the Winnipeg Free Press cafe. The first newspaper-branded restaurant to open in Canada, this innovative… [More]