AUTHOR: Matthew Poldberg

Any Twitter user can now access basic Analytics for their own account through a simple dashboard on Twitter’s website. This feature was once reserved for advertisers and Verified accounts, but has now been rolled out to the Public.

Gone are the days of simple web advertising–the modern digital realm is abound with paid opportunities offering plenty of ways to maximize the impact of your brand’s message while minimizing your costs. But where do the best opportunities lie? Here are some of the top ways you can put paid support behind your business, online.

Last year Google quietly rolled out Draft Campaigns, which enable us to create multiple alternate drafts of an AdWords campaign and run the resulting Experiments as A/B tests against the original. How can this opt-in beta feature be used to optimize new lead and customer acquisition? Read here to find out.

There's a particular marketing question we're being asked more and more frequently: what happens when your product or service is in a category all its own — one that's so new, innovative, or forward-facing that there's little or no existing market interest for search engines to steer your way?

Google recently announced some new and very important updates to the AdWords platform. It's no surprise to see an increased shift to mobile-friendliness and ease of use that benefits consumers and business owners alike.