Celsius Launching 'Negative-Calorie' Cola

Celsius Holdings has announced the launch of its newest flavor, Celsius Negative Calorie Cola, which will be unveiled this Friday during the Subway Firecracker 250 at Daytona International Speedway.

Celsius, the Official Energy Drink Partner for TriStar Motorsports since February 2014, will serve as the primary sponsor for the No. 10 Toyota Camry during Friday's race. The car will be sporting a Celsius Negative Calorie Cola paint scheme with Celsius brand ambassador and TriStar Motorsports driver, Blake Koch behind the wheel.

"The Celsius team is excited to launch the new Negative Calorie Cola because it is giving consumers the cola flavor they love without the negative health effects," stated Gerry David, CEO, Celsius Holdings. "We are proud to launch the product in coordination with our TriStar Motorsports and Blake Koch partnerships because of Blake's dedication to health and fitness. By debuting the Celsius Negative Calorie Cola Car this Friday, Celsius has the opportunity to reach out to Blake and NASCAR fans alike to show them that the Celsius Negative Calorie Cola is a healthy alternative to soft drinks that tastes great and also burn 100 calories per serving."

The new great tasting Celsius Cola flavor has no sugar, no high fructose corn syrup, no preservatives, no artificial colors and flavors or aspartame and is also low in sodium. The clinically proven formula, the company says, provides healthy energy and is clinical proven to help burn 100 calories and more per serving, boost metabolism, reduce body fat and increase endurance.

The Cola flavored negative calorie beverage is available in Winn Dixie, Vitamin Shoppe, Ralph's, Meijer, convenience retailers around the country as well as Amazon.com with a suggested retail price of $19.00 for a 12-pack.

The Subway Firecracker 250 at Daytona International Speedway will be held on Friday, July 4th at 7:00 p.m. ET.