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form follows function, and geometry dictates the layout of the product.

your faith has got to be greater than your fear.

the first impression of a company is made when people walk through the door.

master fear.

the brand is a narrative — it’s an idea that people both inside and outside the company have to buy into. my role is to shape the narrative: ‘what do we stand for? why are we here? how do we think and feel and act?