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Precision Marketing (17 May 1999)

BRITISH AIRWAYS and the ROYAL BANK OF CANADA are launching a campaign next month for its new Executive Club banking service. Direct mailouts to current Executive Club members and responsive ads in BA's loyalty press, such as High Life and Executive Club News, will support the launch. The service requires a £10,000 opening balance and provides direct phone and Internet banking facilities. The campaign is being handled by CARLSON.

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