SummaryThe Consumer and Market Insights: Prepared Meals Market in the Republic of Ireland report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings- The economic downturn in 2008 affected the growth of Ireland. However, Irish economy grew strongly in 2014 driven primarily by exports and a strong recovery in investment. Prepared Meals consumption in Ireland is forecast to register growth at a CAGR of 3.0% during 2014-2019.

- Ready Meals with a 66.4% market share volume was the largest segment in the Prepared Meals category in 2014 and is forecast to grow at a CAGR of 1.6% during 2014-2019.

- Foil closure was used for packaging of 22.9% of Prepared Meals products in 2014, followed by Film closures.

- Increasing health consciousness has influenced product choices in the Prepared Meals market. Products that are part of a balanced diet, providing the required nutrients per day are being offered by manufacturers to appeal to the health-conscious segment of the population.

- Weight Watchers' Beans in tomato sauce is claims to have low fat and calories that are included as part of a balanced diet.

- New Products are being developed keeping in mind consumers' preferences. Birds Eye has introduced the Stir Your Senses range of Ready Meals which are available in six flavors including Thai Chicken with Basmati Rice. It is claimed to have authentic Thai taste

SynopsisThe report on the Prepared Meals sector in the Republic of Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

- Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in the Republic of IrelandTable of ContentsIntroductionReport introduction and definitionsMarket OverviewMacroeconomic indicators - Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures - Key TakeoutsMarket value and volume for the Ireland Prepared Meals marketHistorical and projected consumption in the Ireland Prepared Meals marketDegree of trade up/down-trade in the Ireland Prepared Meals marketMarket volume of Ireland Prepared Meals by categoryHistorical and project market value of Ireland Prepared Meals by categoryWinners and losers in the Ireland Prepared Meals marketSegment share of the category and change in market share in the Ireland Prepared Meals marketCategory level pricing in the Ireland Prepared Meals marketRetailer and packagingLeading retailers in the Ireland food marketLeading distribution channels in the Ireland Prepared Meals marketLeading distribution channels by category in the Ireland Prepared Meals marketIreland Prepared Meals market by type of packagingIreland Prepared Meals market by type of packaging closure/outerIreland Prepared Meals market by type of packaging, forecastedPrivate label performance compared to national brands in the Ireland Prepared Meals marketLeading companies in the Ireland Prepared Meals market by categoryLeading brands in the Ireland Prepared Meals market by categoryConsumer trend analysisCanadean's consumer trend framework and explanation of the sub-trendsFor key trends in the Ireland Prepared Meals marketHow the trend is influencing consumption in the Ireland Prepared Meals marketHow to target the trend in the Ireland Prepared Meals marketHow the trend will evolve in the Ireland Prepared Meals marketKey target demographic and the rate and which the trend will evolveKey drivers in the market that will increasingly influence consumptionInnovation examplesNew product examples launched in the Ireland Prepared Meals marketAppendixCountry contextSector overviewCategory dataSegment dataPackaging dataCategory definitionsSegment definitionsChannel definitionsMethodologyAbout Canadean

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