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84 DESIGN007 MAGAZINE I JANUARY 2018
it was replaced by something or if the speaker
changes. For the Tuesday morning keynote at
9:00 a.m., we can send a push notification at
8:00 a.m. as a reminder.
Jonathan Zinski: I was looking at your app from
last year, and it was very extensive. I liked how
you had links to check out the local area and
find restaurants.
DiCianni: Many people aren't familiar with
San Diego, so it helps. The app has social
media links so they can look at Facebook,
LinkedIn, or anything IPC is putting out dur
-
ing and after the show. The app we have now
is called the multi-year. We use Core-apps and
have since 2015, so if you already have the
app on your phone from a previous year,
it'll automatically add the new show, but it
keeps the apps from the previous show also. So,
if y
ou made notes last year
on something, you
can go back, look at your notes from last year,
and see if it is going on again. You're able to go
back and compare the app. It never goes away.
Las Marias: How popular was the app last
year and the years before, in terms of down-
loads, and did the attendees find
it useful? Do you have some sort
of feedback mechanism that will
gauge that?
DiCianni: Last year, about 20% of
our attendees downloaded the app.
It has increased each year since
2015, in terms of downloads and
usage. Comparing 2016 to 2017, the
number of people using speaker
profiles, sessions, and exhibitors is
growing as well as the overall use.
I think every year we're seeing an
increase in usage.
Zinski: Do you use analytics to
see what features are being used
the most and which aren't being
explored as much?
DiCianni: I would say probably our largest hits
are on the session views, exhibitor views and
speaker views—they're all very high.
Zinski: What means are you using to advertise
it? If I had seen it last year, I would have used it.
DiCianni: On the printed show directory that's
given to all registrants the QR code is right on
the front page of the directory. We had 8-1/2
x 11 signs across the registration counter with
the QR code. It had a picture of a tablet, a
phone with the logo and then the QR code to
download it right there. On most of our direc-
tional signage throughout the hall upstairs in
the meeting area we also had the QR code. I
know we promoted it to exhibitors in newslet-
ters, and it was promoted within the confer-
ence brochure last year that was sent to attend-
ees in December.
Zinski: Is there a way in the app for users to
leave feedback about features they'd like to see
improved or that they'd like to see added?
DiCianni: Currently not in the app itself, we
do not. We do send exhibitor and attendee
surveys at the end of each show.
I know on both the exhibitor and
attendee surveys we do touch on
usefulness of not only the app
itself but the agenda planner and
ask survey respondents to provide
their ideas for suggested improve-
ments.
Las Marias: Does the data on usage
or functions and features being
used by attendees help you decide
what other features to include in
the show next year?
DiCianni: Absolutely. For example,
the app is confirming that people
like to look at new products. We
know speakers at a session might
be important or the session itself or
IPC APEX EXPO 2018 PRE-SHOW SPECIAL COVERAGE