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1 Course Syllabus PEHR Sports Marketing, Game Management & Promotions Dixie State College of Utah Fall 2012 Instructor: Jason Herbers Office: Burns Arena 134 Office Hours: 9:00-10:00 am Mon, Wed Phone: (435) Address: Course Times: Mondays & Wednesdays from 8:00-8:50 am in the Habibian Building Conference Room with additional lab hours outside of class, including evenings and weekends, depending on student availability. Course Credits: 2 All PEHR courses have the following objectives: Department Objectives: A. Enhance development of physical, mental, social, and emotional well- being through physical education; B. Be supported to develop personal, lifelong commitment to physical activity for the long range health benefits; C. Develop competencies in athletic activities that will bring greater satisfaction to participation in athletics; D. Demonstrate an understanding of physiology that promotes safety in physical exercise; E. Develop a fitness plan pertinent to the physical activity of the course, as applicable Course Description PEHR 2990 Sports Marketing, Game Management & Promotions is designed to give students with an interest in sports marketing, hands on experience in the field. Topics covered will include sports marketing, game management, game promotions, advertising, sponsorships and the 4 P s. 1. Sports Marketing 2. Game Promotions 3. Event Management 4. Advertising 5. Sponsorships 6. The Four P s Required Materials There are no required materials for this course. Handouts will be provided. Grades Your grade will be assigned based on your attendance, assignments and a final exam. Event Attendance Class Attendance Assignments Final Exam 40% 20% 30% 10%

2 Work Events: Instead of homework assignments, you will be required to work Dixie State College Athletic Events throughout the semester. A work schedule will be determined the first week of classes. Attendance: Roll will be taken at the beginning of the class, so make sure to come on time. If you are late, please let me know that you are here. If you miss class, you are responsible to turn in assignments that were due that day. If you are sick or have an emergency, please e- mail that day with the circumstances of your absence. Assignments/Projects: During the semester, you will be assigned different projects / activities / assignments that will have a due date. Any assignment turned in late (except for an excused absence) will be deducted points for each week it is late. Assignments will not be accepted 15 days past the due date. You are expected to keep all handouts and take notes from the class, including information provided by guest speakers. All of this information can be used during the final exam. Final Exam: To make sure that you understand the main principles of the course, a final exam will be given. You will receive a review sheet and we will go over it in class prior to the exam. The final will be given during exam week. Letter grades will be assigned based on % of points earned on the scale shown below: A = % B+ = 88-90% C+ = 78-80% D+ = 68-70% F = Below 60% A- = 91-94% B = 84-87% C = 74-77% D = 64-67% B- = 81-83% C- = 71-73% D- = 60-63% A grade of incomplete will only be given in circumstances where a student has been doing well in the class but has a difficulty such as serious illness during the last week or two of the semester. Other Useful Information Classroom expectations: It is the responsibility of an instructor to manage the classroom environment to ensure a good learning climate for all students. For more details, please see the disruptive behavior policy at Academic honesty: Cheating will not be tolerated. If it occurs, a zero grade will be given for that assignment or exam. Repeated or aggravated offenses will result in failing the course. Any time that you take credit for work that you did not do, you are cheating. This includes getting the answers to study questions from someone else, copying information from a library or internet source and presenting it as if it were your own words (plagiarism), looking at someone else s answers on an exam, and asking someone who has already taken a test about what questions it contains (Code of Conduct see DSC Policy ) Americans with Disabilities Act (ADA) Statement Students with medical, psychological, learning or other disabilities desiring reasonable academic adjustment, accommodations, or auxiliary aids to be successful in this class will need to contact the DISABILITY RESOURCE CENTER Coordinator (Baako Wahabu) for eligibility determination. Proper documentation of impairment is required in order to receive services or accommodations. DRC is located at the ground floor of the Financial Aid Office. Visit or call to schedule an appointment to discuss the process. DRC Coordinator determines eligibility for and authorizes the provision of services.

3 Baako Wahabu can be reached at or if you have any questions.

4 PEHR 2990 SPRING CLASS SCHEDULE Date August 20 August 22 August 27 August 29 September 3 September 5 September 10 September 12 September 17 September 19 September 24 September 26 October 1 October 3 October 8 October 10 October 15 October 17 October 22 October 24 October 29 October 31 November 5 November 7 November 12 November 14 November 19 November November 26 November 28 December 3 December 5 December 12 Activity Start of Class Class Introduction Introduction to Sports Marketing Sports Marketing Sports Marketing NO CLASS Market Segmentation Marketing of Spectator Sports Marketing of Spectator Sports Advertising Advertising Sponsorships Sponsorships Product Product Place Place Promotion Promotion Price Price Venue Naming Rights Venue Naming Rights Endorsements Endorsements Licensing Licensing Ambush Marketing THANKSGIVING BREAK NO CLASS Technology in Sports Marketing Technology in Sports Marketing Final Exam Review Final Exam Review LAST DAY OF CLASS FINAL EXAM 7:30 AM, NORMAL CLASSROOM

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