Technology: The Week in Technology

Edelman has hired former White House new media adviser Michael Slaby as
executive vice-president and global practice chair for its global
digital division. He moves from venture capital firm TomorrowVentures
and previously worked on Barack Obama's presidential campaign.

Coca-Cola is relaunching its main UK-facing corporate website and has
employed digital agency Zone to lead the revamp following a competitive
pitch. The site is already launched in a beta test version at
coca-cola.co.uk. This website replaces several company sites with one
designed for consumers, journalists and industry users, and fits into
Coca-Cola's ongoing campaign to engage with mothers who control
household spending budgets.

Saltwater Communications, the technology and maritime PR specialist, has
promoted account director Saul Trewern to its board of directors. Having
worked on a variety of sectors for the Poole-based company over the past
two years, Trewern now makes the step up to take on a more strategic
role. Among Saltwater's PR account wins this year is Norwegian company
Vizada Networks, which specialises

in tailor-made regional and international broadband fixed satellite
services and hybrid network solutions.

Microsoft has called in specialist online PR agency 33 Digital to run a
social media campaign to promote its Windows Mobile technology platform
in the UK. The company is running the Mykindofphone.com website, and has
created accompanying Twitter and Facebook accounts. 33 Digital, which
was spun off from technology PR firm Hotwire last year, will also have
responsibility for engaging with tech-savvy consumers.