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Australia

Australia first implemented pictorial health warnings in March 1, 2006. Health warnings were required to cover 30% of the front and 90% of the back of all cigarette packages. Overall, 60% of the package space was appropriated to health warnings. Two different sets of seven health warnings were rotated on cigarette packages every 12 months. Two new sets of seven images were adopted in December 2012, with each set of warnings rotated annually. The new warnings are larger, and now cover 75% of the front surface of the pack and 90% of the back surface. In November 2011, Australia became the first country in the world to pass plain packaging regulations. As of December 1, 2012, all tobacco products in Australia were required to be sold in dull, brown packages, with no company logos and the same font for all brands. Australia prohibits the terms “light” and “mild” from appearing on packages. As well, Australia requires one descriptive message on emissions and constituents on the side of packages.

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