"Almost half of British gamers plan to spend the majority of Christmas Day testing out new games and consoles," said a Game spokesperson, as though that were somehow a reason for people to ignore their most basic human impulses and neglect those who love them the most.

"It’s the ultimate innovation for gamers across the nation who can’t tear themselves away from their new consoles and games on Christmas Day – the first all-in-one festive feast in a tin."

The spokesperson did not go on to outline exactly who, aside from "gamers", might be interested in such a depressing Christmas celebration.

"We're just in this for all the publicity we can get," the spokesperson did not add but was presumably thinking.

Ninemsn have contacted the retailer requesting a sample of the product in case it happens to be delicious or worthwhile in some other way.