According to Google’s announcement today, it seems that content providers really, really like the idea of Google TV – which is a good sign, as content can often make or break new platforms. Specifically, Google say they've "been overwhelmed by interest from partners on how they can use the Google TV platform." And by "partners," they mean a fairly significant number of big players:

Turner Broadcasting has been hard at work optimizing some of their most popular websites for viewing on Google TV, including TBS, TNT, CNN, Cartoon Network and Adult Swim, available anytime through Google TV.