Get Up and GO! Pokémon GO Available Today on iPhone and Android Devices

BELLEVUE, Wash.–(BUSINESS WIRE)–The Pokémon Company International and Niantic, Inc. are excited to
announce today’s launch of the long-awaited mobile game Pokémon GO,
which is now available for download at no cost on the App Store and
Google Play. Pokémon GO is currently available in the United States,
Australia and New Zealand, and will be coming soon to Canada, Europe and
South America.

In Pokémon GO, players around the globe will explore their surroundings
to find and catch wild Pokémon hiding in their midst. Some wild Pokémon
appear in their native environments—for example, Water-type Pokémon may
appear near lakes and oceans. Once players have encountered a Pokémon,
they can catch it by using their smartphone’s touch screen to throw a
Poké Ball. Poké Balls and other special items can be found at PokéStops
located at interesting places, such as public art installations,
historical markers and monuments.

Pokémon GO’s features include:

Catch Pokémon: Pokémon GO invites players to step outside, walk
around and catch wild Pokémon. As players increase in level, they’ll
be able to catch more-powerful Pokémon and gain access to
more-powerful items. While working to complete the Pokédex, players
will be able to evolve Pokémon by catching multiples of the same
species and can even find Pokémon Eggs which hatch after a player
walks a specific distance. Players are encouraged to keep exploring
and encountering the many different Pokémon needed to complete the
Pokédex!

Join a Team and Battle: Players can join one of three teams,
Mystic, Instinct or Valor and assign Pokémon they have caught to an
open Pokémon Gym location or to a Gym claimed by a fellow team member.
Teams must battle against the defending Pokémon in their rival teams’
Gyms to lower a Gym’s Prestige and claim the Gym for their own team.
Cooperation amongst team members is important in securing as many Gyms
as possible.

Share the Fun: Activate the camera feature to take photos of
Pokémon encountered in the world. With their real-life surroundings
providing a backdrop for these photos, players will be able to share
these memorable moments with their friends.

Customize the Trainer Avatar: Players can choose from a range
of apparel and accessories to match their in-game avatar with their
personal style. The customized avatar will appear on the map as
players move around, as well as on their profile page. Trainer’s
avatars will also appear in Gyms under their team’s control.

Soundtrack by Junichi Masuda: Pokémon GO will feature all-new
music composed by GAME FREAK’s Junichi Masuda. Mr. Masuda has worked
on Pokémon video games since the very first games and has composed
many of the classic and memorable songs that have inspired fans for
decades.

In-app purchases will be available for players who would like to enhance
their Pokémon GO experience. Players can purchase PokéCoins, the in-game
currency of Pokémon GO, which can then be exchanged for power-ups and
extra items.

The Pokémon GO Plus device is a portable accessory that will enable
Pokémon GO players to enjoy the game even while they’re not looking at
their smartphones. This optional device connects to a smartphone via
Bluetooth and notifies the player about events in the game using an LED
and vibration. In addition, players can catch Pokémon or perform other
simple actions by pressing the button on the device.

For more information, and for details on compatible devices, please
visit www.PokemonGO.com.

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company
in Japan, manages the property outside of Asia and is responsible for
brand management, licensing, marketing, the Pokémon Trading Card Game,
the animated TV series, home entertainment, and the official Pokémon
website. Pokémon was launched in Japan in 1996 and today is one of the
most popular children’s entertainment properties in the world. For more
information, visit www.pokemon.com.

About Niantic, Inc.

Niantic, Inc. builds real-world experiences that foster fun,
exploration, discovery, and social interaction. Originally incubated
within Google, Niantic was founded by John Hanke, who previously helmed
the Google Geo team (including Google Maps and Google Earth) after his
start-up Keyhole was acquired by Google. The company’s real-world
adventure game Ingress has been downloaded more than 15 million times
and is played in more than 200 countries and territories worldwide. For
more information on Niantic, please visit www.nianticlabs.com.

About Nintendo

The worldwide pioneer in the creation of interactive entertainment,
Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware
and software for its Wii U™ and Wii™ home
consoles, and Nintendo 3DS™ and Nintendo DS™
families of portable systems. Since 1983, when it launched the Nintendo
Entertainment System™, Nintendo has sold more than 4.4
billion video games and more than 693 million hardware units globally,
including the current-generation Wii U, Nintendo 3DS, and Nintendo 3DS XL™,
as well as the Game Boy™, Game Boy Advance, Nintendo DS,
Nintendo DSi™ and Nintendo DSi XL™, Super NES™,
Nintendo 64™, Nintendo GameCube™, and Wii systems.
It has also created industry icons that have become well-known household
names such as Mario™, Donkey Kong™, Metroid™,
Zelda™, and Pokémon™. A wholly owned subsidiary,
Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo’s operations in the Western Hemisphere. For
more information about Nintendo, please visit the company’s website at www.nintendo.com.