Digtial Kids Summit

Digital Kids Summit Learn to pivot or pounce from the best at Digital Kids Summit. We bring you a unique opportunity to hear from 58 speakers - market researchers, developers, producers, educators and practitioners willing to share how to keep growing your business with the kids demanding instantaneous access to information and communications across a variety of platforms and devices.

Recent studies by the Pew Research Center, the Joan Ganz Cooney Center at Sesame Workshop and Price Waterhouse and Coopers and Lybrand help paint that picture very clearly of the future of 21st-century learning and play. We have the proof in the pudding in our content that will be shared next week. Here is a glimpse to help you make up your mind to join us.

This year, the "Millennial" generation is projected to surpass the outsized Baby Boom generation as the nation's largest living generation, according to the population projections released by the U.S. Census Bureau last month. Millennials (whom we define as between ages 18 to 34 in 2015) are projected to number 75.3 million, surpassing the projected 74.9 million Boomers (ages 51 to 69). The Gen X population (ages 35 to 50 in 2015) is projected to outnumber the Boomers by 2028 (according to the Pew Research Center). Make sure you join us as Maria Bailey, CEO, BSM Media, the "Mom Expert" - will deliver tactics that can be easily implemented by your brand to help you capture a part of the $2.1 trillion millennial moms spend each year. Jeff Roach, Executive Creative Director and Chief Strategy Officer, Fuel will dial into how brands are engaging with Gen Z by using social media.

The Evolution of Television and Transmedia Storytelling

According to PWC report out, last month kids know Disney, but they are more interested in YouTube. Hear from both sides - Shimrit Ben-Yair, Director of Product Management, YouTube Kids joins us from the trenches and will focus on The Evolution of Television. While the report shows interest from the younger set, according to Disney this Summer's, Disney's "Descendants" was seen by 12.2 million people in its first week on TV, catapulting it to be the #5 cable television movie of all time. Lauren DeVillier, Vice President, Digital Media, Disney Channels Worldwide, Disney/ABC Cable Networks Group dives into multi-platform transmedia storytelling as she decodes Disney's Descendants.According to PWC report out, last month kids know Disney, but they are more interested in YouTube. Hear from both sides - Shimrit Ben-Yair, Director of Product Management, YouTube Kids joins us from the trenches and will focus on the Evolution of Television. While the report shows interest from the younger set, according to Disney this Summer's, Disney's "Descendants" was seen by 12.2 million people in its first week on TV, catapulting it to be the #5 cable television movie of all time. Lauren DeVillier, Vice President, Digital Media, Disney Channels Worldwide, Disney/ABC Cable Networks Group dives into multi-platform transmedia storytelling as she decodes Disney's Descendants.

We have all heard that for 5 years Sesame Street is going to HBO, and the way kids are evolving everyone wants to be assured of their commitment to kids everywhere and in every socioeconomic status. Jennifer Kotler, PH.D., Vice President of Research & Evaluation, Sesame Workshop will share her commitment to kids as she discusses with a practitioner and a strategist her perspective as a producer how they are laying the groundwork for progress in making digital experiences that enhance children's socioemotional well-being.ess in making digital experiences that enhance children's socio-emotional well-being.

The full schedule can be viewed here. Digital Kids Summit provides a unique experience with leaders in the space sharing their expertise and providing you takeaways that can be implemented in your office right away.

Jayne Clare is dedicated to being in the forefront of the ever-changing digital landscape. She has been working directly with students and startups and recognizing what works and what doesn’t, along with the why behind both. Jayne co-founded Teachers With Apps in 2011.