Which email marketing service is the best?

Which email marketing service is the best? For example, Constant Contact, GetResponse, ExactTarget, iContact, Mailchimp, VerticalResponse, or CampaignMonitor. Anybody have their price, deliver rate, etc.?

I would suggest looking at Mailchimp and Campaign Monitor. We find most of our clients are happy with either of these platforms. At the end of the day, it comes down to your individual needs and personal preference.

First work out how many subscribers you will have as this will greatly impact your pricing. Mailchimp allows free accounts for 2,000 or fewer subscribers which makes it a great choice for many businesses.

If you're talking much bigger numbers, Mailchimp currently offers up to 50,000 subscribers for $240 AUD per month, whereas Campaign Monitor is $999 AUD per month. So Mailchimp appears to be the cheaper option generally.

Also consider if you need to integrate with an existing software such as Salesforce for example.

Templates are quite easy to setup and work with, even for the technically-challenged! One problem some people have with MailChimp is the logo placed at the bottom of emails.

For our own business, we've started using Autopilot. We were lucky to sign up when this was only $5 a month (prices have since gone up), however we are getting value out of it so far. You can take a tour here https://autopilothq.com/tour.html

Hi Matthew, Email marketing is very important for pretty much any business out there. Ours isn't an exception. Which is why it's even more important to find out what's the cost of email marketing in relation to your ROI is.Some of my personal email marketing tools are MailChimp and ActiveCampaign. MailChimp is a veteran, everyone knows about it. ActiveCampaign lets you perform so much personalization on the email - I love it.A lot of the time it's just a matter of which tool is more convenient for you to use. Which tool allows you more personalization, integrates easier, etc.But the cost of email marketing is definitely worth it as soon as you start seeing results from those emails.

There are so many options, ‘the best’ depends on whether you have a large database to mail to or multiple yet smaller ones as pricing (and
freebies) vary usually on this criteria. Most offer very similar services and
facilities so define exactly what you want, then prioritise those features rather
than guessing what might best suite your objectives.

If you have a reasonable Customer
Relationship Management (CRM) platform then pick one that supports it with
workable bridges, or pick a CRM with an inbuilt email campaign management
facility.

These technical considerations are however less important
(by far) than your communication’s substance, timing, relevance and persuasive
powers. Therefore seek out genuine advice on how to structure and run an
influential email campaign designed to achieve your primary marketing
objectives. Get that right then the carrier (and its cost) you select as the
best is less of an issue!