Howard Company Focuses on Digital Displays At NRA

Celebrating its 65th year in the display and menu board industry, The Howard Company Inc. is looking forward to the 2015 National Restaurant Association (NRA) Show May 16-19 at McCormick Place, Chicago, Illinois. This year’s focus will be on digital displays for both indoor and drive-thru menu board solutions. The booth will feature a moving digital video display, both a hybrid digital drive-thru solution and a full digital drive-thru menu board, as well as a dynamic array of more traditional menu board and marketing solutions for any quick service application.

Additionally, visitors to the booth will be introduced to the new Howard Company branding, which brings all the Howard Company product lines under one central umbrella. The Howard is also launching a fresh new website to inform and display the spectrum of Howard Company solutions for the foodservice industry and beyond.

“This year’s presentation at NRA is the culmination of more than a year’s worth of research to define and simplify our line of foodservice industry solutions. We sought out a way to bring all of our sub-brands under one roof to reduce confusion for our business partners. We remain committed to be your menu board experts who care!” says president and CEO Doug Watson. “We encourage you to stop by booth 5401 to see how The Howard Company can help you display cutting edge menu systems for your restaurant.”

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