Alexa revamped – the site, not the algorithm

Every serious online publisher keeps track of their Alexa ranking. I use the SearchStatus add-on in Firefox browser. When I checked the detailed traffic for oneindia.in from this add on, it did not work today (gave a 404). On visiting Alexa site I saw the entire site was revamped.

I wonder if April is the month Alexa makes a major change every year – in 2008 they changed the ranking system (algorithm)

The add-on takes me to http://www.alexa.com/data/details/traffic_details?q=&url=www.oneindia.in which is broken. Ideally, Alexa should have forwarded this to http://www.alexa.com/siteinfo/oneindia.in. (Update: The forwarding has been implemented now by Alexa)

Country Wise Ranking in Alexa

The presentation is nice but the country ranking is missing on the first page of your site. E.g. I cannot see Oneindia’s India ranking on http://www.alexa.com/siteinfo/oneindia.in. It needs another click to see the India ranking, earlier we could see the first 100 sites in India (or any country) on a single page, now they display only 20 sites in a page. Good strategy to increase page views 😉

It would have been useful if they had displayed the country ranking of Oneindia.in against each country name. For e.g. “India” should have been “India (42)” (we seem to have slipped because of Ugadi festival long weekend 🙁 )

Update: Alexa now is displaying the country ranking on the Overview page. Cool!