Pages

Thursday, November 1, 2012

How to Measure Your Social Media Influence

Social Media plays an important role in making the business
popular and generating successful leads. Measuring the impact of your social
media influence is vital to stand apart from your competitors and take
appropriate actions in order to receive more exposure.

The best way to judge the social media influence your site
is receiving is by tracking your social referral traffic via Google analytics.
The popular tool from Google that is available free of cost to webmasters helps
to analyze the amount of referral traffic from social media their website is
receiving. It also shows the successful conversions, the bounce rate, the time
spent on site among other relevant metrics.

Counting the Number of Followers and Likes

The easiest way to measure the real impact your site is
getting on social sites is by counting the number of followers of Twitter and
the number of likes on Facebook. These two social media giants are enough to
give you an idea about the attention your website is receiving.

Counting the Number of RSS Subscribers

RSS feeds are an awesome to receive referral traffic and
counting the number of rss subscribers presents before you the social influence
your hard work is generating.

Measuring Your Social Shares

You may count the number of shares on Stumbleupon, Digg,
Reddit, Jumptags, Scoop.it etc. These websites are popular enough to receive
the attention of the audience.

Valuing Backlinks

Analyzing your backlinks on social blogs, web 2.0 sites is a
better way to judge the popularity of website .Every backlink shared goes a
long way in making your website popular to rank well.

Tracking Google Alerts

You may place a Google alert for your brand name and the
next time your brand name gets mentioned anywhere on the web, you are notified
by Google. This helps you to track your overall influence on the World Wide
Web.