15 Video Marketing Statistics For 2016 (With Infographic)

By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching video. The rapid growth of video consumption has been one of the defining trends of the internet over the past several years. As the statistics below show, that trend is set to continue in 2016 and beyond. In response both B2C and B2B businesses are putting video at the forefront of their online marketing strategies. To gain a more detailed picture of the state of online video in 2016, here are the latest statistics which are defining the industry.