Consultancy and research

Debate, drinks, networking and a well deserved industry party | London

Twitter or Bitter... which one are you? Overhyped and overblown, or the next paradigm shift in communications? Distracting marketers from the stuff they should be doing, or the most important thing on their radar. Since the funky micro-blogging tool went mainstream, Twittermania has rocked our worlds: from Jonathan Ross to the Daily Mail you can't escape small blue birds and big blue whales. Leading industry figures argue the pros and cons, highs and lows, loves and hates of sending 140 characters to the rest of the world. Twits or tweets? You decide.