A Personal Journey Towards Datameaningfulness

Rachel Lovinger will give a talk at metalab about a “Personal Journey Towards Datameaningfulness”.

Everything you could possibly want is out there, and soon it will all be digitized. The problem isn’t whether it exists, it’s how you find it. This is the challenge that has plagued the speaker and motivated her to pursue an ambiguous occupation called “Content Strategy.” Her idealized vision of the future of the Internet is the Semantic Web, with its promise of smarter sites that actually understand what content means. In an attempt to answer the question “How did you become interested in datameaningfulness?” Rachel will take a very personal look at the formation of that dream, exposing the cultural, environmental, and historic factors that put her on this path.

Rachel Lovinger works at Avenue A | Razorfish as a Senior Content Strategist, developing ways for global clients to help connect users to the quality content they want and need. She’s particularly interested in relevance, findability, signification, and inherently funny words.

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