Federal authorities arrested a Colorado man who allegedly relabeled bottles of Gatorade with pictures of golf star Tiger Woods and his wife ElinNordegren and the word “unfaithful” as part of a pop art stunt.

“From the onset, our primary concern has been the safety of our consumers and the integrity of our products,” said Karen May, a Gatorade spokesperson.

According to an affidavit signed by a Food and Drug Administration criminal investigation agent, Mr. Kay, an unemployed artist, bought one-quart bottles of Tropical Mango flavor Gatorade at stores in the Denver area and relabeled the bottles with labels he created using a photocopier at Kinko’s. The bottles were unopened and the product inside wasn’t tampered with. The bar codes functioned. The new label contained a Yahoo email address to contact the artist. The bottles were put on store shelves in the Denver area.