The blogosphere is talking about Randall Rothenberg's Huff Post Op-Ed

The blogosphere is talking about IAB President & CEO, Randall Rothenberg’s Op-Ed in the Huffington Post: War Against the Web

Perhaps the scariest term in business today is “behavioral targeting.” It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet. And in that gap lies a dilemma for the marketing and media industries - and, indeed, for all citizens. For if fear overtakes reality, it could dramatically limit the accessibility and diversity of the Web.