TBS doesn't mind promoting O'Brien's work on NBC, where he hosted The Tonight Show. "Conan's great work in 2009 and 2010 deserves Emmy consideration," Steve Koonin, president of Turner Entertainment Networks told The Hollywood Reporter.

"Give this man one more thing to tweet about," one of the ads says. O'Brien has been a Twitter force since he joined in February. He now has more than 1 million followers.

Another ad says O'Brian should be considered for "outstanding achievement in the use of SPF 150."