Down Payment Resource on LongRealty.com

TUCSON, AZ. – Long Realty Company is proud to announce the addition of the Down Payment Resource (DPR) service for property listings on its website LongRealty.com and Long Realty agent websites. This functionality automates the matching of homebuyers to down payment assistance programs on qualifying listings, aiding buyers in their home search and providing valuable information on programs that may assist in their purchase.

DPR is a web-based service that provides REALTORS® an easy way to connect home buyers with government funded assistance programs which include down payment assistance. Each night, the DPR system automatically reviews all of the MLS listings and matches them against the parameters of local down payment assistance programs. It then flags the matches with a call to action button on the corresponding listings on Long Realty websites. When consumers click the button, the DPR system will then ask a few questions about their financial status and household, and presents the potential buyer with information about available programs. Agents are then notified about the down payment program inquiries and have access to specific information on available programs, in order to follow up with the consumer and provide greater service.

All the matching property listings from the Tucson, Phoenix and Sierra Vista area MLSs are displayed on Long Realty’s websites with a “down payment assistance may be available, learn more” button. In fact, the majority of the MLS listings actually qualify for at least one down payment assistance program, which is valuable information most consumers would not have known otherwise.

For Phoenix and Sierra Vista area property listings, the DPR service and information is available exclusively on LongRealty.com and Long Realty agent websites, as part of a new DPR real estate brokerage program.

“Traditionally, getting accurate information on available down payment assistance programs has been a challenge for both consumers and real estate professionals. By partnering with DPR, Long Realty is bridging that gap and is able to provide on our website better information to potential buyers that may aid in their purchase decision. The program also benefits our sellers, by better marketing their properties on our website with qualifying down payment assistance programs. I am thrilled that we have been able to add down payment assistance information to Phoenix and Sierra Vista listings in an exclusive relationship with DPR” said Rosey Koberlein, CEO of Long Companies.

“The DPR service is another way we are creating a unique and easy-to-use experience on LongRealty.com and our agent websites.” said Kevin Kaplan, Vice President of Marketing and Technology of Long Companies. “Not only do we have down payment assistance information on Tucson area listings, but now we are the only website that has the DPR service for Phoenix and Sierra Vista area listings.”