What the Cornell study shows is that people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times. That's probably more time than most teenagers spend on Facebook in a week.
And if...

Chocolate, wine and sex are good examples of things that are good for you when used in moderation. However, when taken to excess they can become addictive and hazardous to your physical and financial health. The same holds true in hospitality...

In "How Important is Word of Mouth Advertising" Nielsen Internet Research was presented showing that consumers around the world place their highest levels of trust in other consumers.
Their #1 trusted source? Friends and relatives as always. The #3 trusted source (a fraction behind Newspapers)...

Late last month Google introduced Place Search - a new local search service that automatically organizes information around places. It is going to have a profound effect on hotel marketing. Are hospitality marketing professionals ready?...

There was a time, not so long ago, when large hotels focused marketing and sales efforts on meetings and conventions and the business traveler. Not any more - and this is not good news for small luxury hotels....

You've heard all about it - Americans are shunning conspicuous consumption in favor of what the media calls "The New Normal." Don't let the name fool you - people are still buying luxury items with high perceived value....

Maximizing hotel revenue in a recession is a difficult, but not impossible task. There is, however, ample research pointing to the best way to succeed. Unfortunately the traditional "deep discount/heads in beds" strategy used by many hotels is not the best approach.
Find out the best...