5 Quick and Easy Restaurant Marketing Tips

Whether you are new to the restaurant business, or you have been in the field for years, there is no getting around the fact that you need to have good marketing if you hope to succeed. Word of mouth can still be powerful, but you need to make sure you have a strong online presence. In fact, even much of the word of mouth marketing happens online today via reviews and your customers talking about how much they liked your restaurant on social media. It has a huge influence.

The following are some simple and effective tips that will help you increase visibility for your restaurant so you can start getting more customers.

1. Geotargeted Advertisements

When you are marketing your restaurant, you need to think locally. Utilizing geo-targeted ads is a fantastic idea. It can help you to save some money, as your ads will only be shown in the cities and geographic areas that you choose. Since most people are looking for food near where they live or where they are vacationing, this ensures that you have the right potential customers looking at your ad. After all, if you have a restaurant in Tucson, you do not want to have your ads running for people in Bangor.

You can use geotargeted ads through many of the advertising services available today including Facebook, Twitter, and Google AdWords.

2. Utilizing Yelp

Set up an account for your business on Yelp. This is a highly popular site that many people frequent when they want to learn more about what a restaurant can offer. You want to add your location, the menu, the price range, photos, hours, and any other features of your restaurant that customers would appreciate knowing before they arrive.

If you respond to reviews on Yelp, whether they are positive or negative, you need to maintain a positive, professional, and nonconfrontational stance. If a customer has a legitimate complaint, see what you can do to make it right.

3. Consider a Loyalty Program

While this might not work for all restaurants, it can be a good option for many. Loyalty programs are a fantastic way to get your customers to keep coming back for more. It is also simple to implement. You can simply print up some cards that you stamp whenever the customer comes in and makes a purchase. After a certain number of purchases, they can receive a discount or a free item. Plenty of places have had success with this including sandwich chains and coffee chains. It can work for you, as well.

4. Social Media Marketing

Social media is important for all types of businesses today, including those in the food industry. You should have a strong presence on the most popular sites, including Twitter and Facebook. Utilize other social media sites, such as Pinterest and Instagram, as well. You can upload photos of your restaurant, your food, and more to help capture the interest of people on those sites, who can then share the information and talk about your restaurant. This is the digital word of mouth marketing mentioned earlier.

5. Great Photos and a Great Website

Most people are going to want to check out your website before they come to the restaurant. It will give them a better idea of what they can expect when they arrive. If you don’t have a website up and running yet, you are behind the pack. If you do have a website, you need to make sure it is fully functional and that it provides the visitors with a good experience. It should be easy to navigate, have a good layout, and all the necessary information about your eatery. This includes a menu and photos of your restaurant and your food. It is a massive part of your marketing today, and you can’t do without one. It doesn’t matter if you are a large restaurant or a small food truck. Want to set your restaurant apart from the crowd, offer online ordering on your site! This is not only convenient for your customers, but lets you save time/money not answering calls & also your customers don’t have to resort to the food portals to order from you through the food ordering portals.

Marketing is one of the aspects of your business that will continue to evolve, and you need to continually look for new and effective ideas to use. Start improving your marketing today.

Related Posts

Online Ordering is one of the newest phenomenons to sweep the restaurant industry and is quickly taking over take-out. With all the benefits associated with this process, it’s a wonder that more restaurants have not already implemented online ordering in their restaurant business. This process has revolutionized the way customers can get food to go, and has made ordering hassles a thing of the past. While traditional takeout methods have stood the test of time, everything changes and restaurants that want to keep up with demand, convenience and customer satisfaction need to consider an online ordering system to keep their…

If any business wants to remain relevant and profitable there is a need to understand that the customer is the most important part of the whole equation. Without customers, there is no business! Therefore it is vital keep your customers happy. A restaurant or any other business cannot continue with the most basic of operations without customers. In order to bring customers into a restaurant, marketing is vital and not just any kind of marketing but targeted marketing. Most restaurants fail with their marketing because of the way they go about doing it. Restaurants are known to mail out their…

Social media, specifically Facebook, is a common way to get your business’ name out to the public. There are many benefits for a restaurant having its own Facebook page. All restaurants should have a Facebook page. A Facebook page allows customers and potential customers to get updates on special promotions and events at the restaurant. In addition, it’s also a great way to share menu updates and job opportunities. Making a Facebook page for your restaurant is free and does not need much time to get it up and running. The benefits & rewards gained from having a Facebook page you’re…

The goal of any business is to increase sales, but it can sometimes feel as though your restaurant business is stagnating. You might not be losing sales, but you aren’t doing anything to get ahead, either. It is time to work on some different tactics and strategies that can help you improve your profits and surge ahead of the competition. Fortunately, many of these tips are relatively easy to implement. The following tips have the potential to help you increase your sales. Learning to Upsell The upsell has been an important part of the restaurant business, and any business for…

Archives

247Waiter is a DIY Online Ordering Platform for any type of restaurant or food related business. Restaurants of all types, catering companies, bakeries etc use us for their online ordering needs! Don't pay crazy high commissions for online ordering. Do your own!