Through their EVR brand, Tree of Knowledge International Corp. bringing to
market USDA Approved Kosher Industrial Hemp Products, formulated with
Organic Additives with QR codes on each Package showing Potency and No
Pesticides, Heavy Metals or Microbials

CEOCFO:Mr. Caridi, what was the vision when you founded Tree of Knowledge
International Corp. and where are you today?

Mr. Caridi:
My vision when we started Tree of Knowledge, was to build a true
pharmaceutical CBD product and have a lot of credibility behind our EVR
brand. We want to let people know that we are not just your average CBD
company; we really are proud of our ingredients. We use USDA approved
industrial hemp. We manufacture our products and we formulate everything in
our GMP standards facility in a clean room. We use all organic additives
when we formulate the product. What we also do which is interesting is put
QR (Quick Response) codes on each package of the products, showing potency,
showing that there is aren’t all of those pesticides, no heavy metals or no
microbials in our product and no one is doing that currently. That is very
important to be transparent. I also wanted to build a very strong advisory
team and we have some notable people involved, such as Dr. Sanjay Gupta, not
to be mistaken with the CNN Dr. Sanjay Gupta. They went to the same medical
school; however, our Sanjay is the president of The American Pain Management
Association. Being the president of that association, he has 160,000 medical
professionals at his network. We are co-branding a product line with him and
it will be Dr. Gupta’s Hemp Products. We will be launching that throughout
his network in mid-September of this year. We are very excited about that.
We also have Jack Brewer, who is a former NFL player, Ambassador to the
United Nations, and founder and CEO of The Brewer Group. He is also a
regular contributor on FOX News on a weekly basis with Maria Bartiroma. He
has a big anti-concussion initiative and very supportive of what we are
doing. Another individual is Dr. Michael Smatt, who is a prominent
chiropractor from New York. He is also Chairman of the Board of Healthcorps,
which is Dr. Mehmet Oz’s company, famous for the Dr. Oz Show, and when we
are ready I am sure that will be a platform to introduce our product to the
public at large. We at one point had Guy B. Roberts, Secretary General of
NATO and Assistant Sectetary of Defense. He is now back at the Trump
Administration as the #2 guy behind General Mattis. We have very strong and
credible people. One other individual is Christopher Kaplan. Chris was
Senior Vice President and Head of North American for Sanofi, and he will be
joining our company in short order as our government regulatory affairs
person. My partner who started the company with me and his name is Brian
Main, is a decorated marine and fought in the Iraqi war. He had injured
himself when he came back from the war and one of the reasons that prompted
us to get into the CBD arena was because he was undergoing severe pain and
the CBD actually helped him. That was one of the original reasons why we got
into the CBD arena, based on his personal experience and how it helped him.
A new addition to the team is our new CEO, Jean Paul Gaillard. He was the
person who turned around Nespresso® and started a company with 10 employees,
and they had a $2 million a year turnover and built it into a $2.8 billion a
year company. The way he did that was creating the Nespresso coffee club,
because he wanted to be close to the consumer. Therefore, in addition to our
medical side we are going to have a wellness platform that we can be very
close to our consumer and build an international brand under the EVR
platform. There is a lot of brand confusion out there. If you walk into a
store that sells CBD products, there are so many brands on the shelf that
you do not know what is good or bad. If we can demonstrate something special
to say that we are starting with quality ingredients, we are transparent at
what we are doing, and let the world know this is a brand you can rely on
and trust because the last thing you want is CBD products where the CBD
helps you but the pesticides will hurt you. You can look in real-time with
our QR codes seeing that this is going to be very impactful for the
industry.

CEOCFO:
How did you come up with the name EVR?

Mr. Caridi:
We wanted something catchy and easy to remember, so coming up with EVR as an
abbreviation of Ever looked nice on the packaging and our tagline is Live
Your Life with EVR. The impetus behind Live Your Life, is I was at the beach
in the Hampton’s a few summers ago and I saw a plane that said Live Your
Life. So I thought it was perfect.

CEOCFO:What is the idea behind your
company name, Tree of Knowledge?

Mr. Caridi:
We wanted something catchy to get people’s attention. Ultimately I do not
know if that is going to be our final name because we are transitioning as
an international player. We have facilities in Canada now and we have
facilities in Washington State as well as facilities in Macedonia. We are
truly an international player and it is to be determined if that will remain
as the name of the company.

CEOCFO:CBD Hemp oil is an industry on the rise today. What sets your EVR
Premium CBD Hemp Oil™ apart from others on the market?

Mr. Caridi:
We use USDA approved hemp. We are fully organic, we are kosher. We use all
organic botanicals as our additives depending upon what ailment we are going
after; there are different botanicals that react with the CBD, and enhance
the viability of the product depending upon what it is used for. We sell our
products into Brazil through the government. It is prescribed by doctors, as
it is considered a medicine down there and we have been educating doctors in
Brazil. We have the head Epilepsy Association of Brazil as one of our
teachers. In additions, Dr. Paula, introducing me to the government down
there, and she is also one of our teachers. We have trained about 2000
doctors to date and have put them into a six-hour course. This is all brand
new through people all over the world and today we have over 250 patients
who are seeing significant changes in their lives, and better quality of
life. We are also selling to people with Parkinson’s. We have one patient
that could not get out of bed because his Parkinson’s was so severe and
within twenty minutes after using our product he was up and out of bed. Your
body typically produces cannabinoids and we are just putting back the
cannabinoids in your system and we are using a natural alternative. We take
it to the next level by assuring that you are not getting microbials,
pesticides and heavy metals, because we are very transparent in what we do.
We put the QR codes on our products so people can see in real-time on that
particular lot what is in there. Our products have been tested in Italy and
they tested over 39 products through the government and ours was the only
one that came up where what was on the label was indeed in the product.
There was misrepresentation of percentages, what else was in the product,
etcetera. That is something we are proud of. Because of things like this we
were able to open up approvals in Ireland and we are getting final approvals
in Italy, and Macedonia. We are testing our products in China. We have a lot
going on.

CEOCFO:Where do your products come from? Are they developed in-house or do
they come to you by acquisition or partnering?

Mr. Caridi:
CBD is generally a product to reduce inflammation. People can take them to
feel better and whenever you are reducing inflammation in your body you are
becoming healthier. If you work-out or if you are golfing and having
shoulder pain, if you would put Salvation Balm on it, it goes right to the
muscles and reduces the inflammation and then you feel better. I take CBD on
a daily basis and I am a Peloton bike user and before it used to bother me
but now because I take CBD, they do not bother me anymore because the joints
around me knee used to be inflamed and with the use of CBD they are no
longer inflamed. I feel better, sleep better at night, and any anxiety that
you have is going to go away. There are so many benefits. We are finding
that while more and more people become educated on CBD and more and more
people use it, they come out of the woodwork saying it helps with this and
it helps with that. So it is going to continue to change. Once the Farm Bill
passes and they de-schedule anything with industrial hemp, there is going to
be more research and more benefits coming out.

CEOCFO:
What is the Pet Tincture used for and are there other uses people may not be
aware of?

Mr. Caridi:
It is the same thing. If your dog, cat, horse or whatever pet you may have
has inflammation, or joint pain or anxiety, CBD will help them. The animals
are like humans and they have the same ailments that people do. There are
also people in South America that use it for cancer. We are getting
testimonial after testimonial of people that are cancer-free after a period
of time. That is what we are hearing from people.

CEOCFO: Is
CBD antifungal?

Mr. Caridi:
Yes it is.

CEOCFO:How do you bring your products to market? Is it brick and mortar,
eCommerce or both?

Mr. Caridi:
It is a combination of both. We are in a number of retail stores. In the US,
in addition to Dr. Sanjay Gupta, we have teamed up with another group on the
west coast who are former Harvard Medical and Mayo Clinic doctors, with pain
management centers, so we are going to be launching a co-branded product
with them in short order. There have four hundred pain management centers
and about ten thousand patients coming through. On that we actually worked
with these doctors to come up with specific formulations for them for
different ailments. We are excited about that and we think that having
doctors get behind our products is very important. We are also in the brick
and mortars.

CEOCFO:How do you market and advertise your products? Do you do
pay-per-click, infomercial or print advertising?

Mr. Caridi:
We are going to do a lot of social media and we are on Instagram and things
like that. EVR Brazil advertises quite a bit on social media. We have also
aligned ourselves with call center out of Fiji, and they are specifically
trained on our products. In addition, we have a number of physician
assistants that work there to do patient recruitment and that is
specifically for some of the markets that we are in. In Brazil they have
Portuguese-speaking callers that are trained as physician assistants. In the
Canadian market you need physician’s assistants to do outreach, so we have a
group working on that. On the consumer side we will put callers on
introducing people to our product.

CEOCFO:Do you do your own growing?

Mr. Caridi:
We have aligned ourselves with our group that grows USDA approved, so we
have contractual relationships with them. We also have a very large farm
with one of our partners who own 13,000 acres of industrial hemp out of
Australia. We produce pharmaceutical grade isolate for our products in a GMP
facility, which is very important. You want to do that when you are
producing that anything that is going into the product that they are up to
GMP standards, which are very high standards. So we are dealing along the
whole chain with pharmaceutical standards.

Mr. Caridi:
Expanding the market footprint, we are truly a global company and we are
creating a global brand and having a Jean Paul Gaillard, involved as CEO,
will help with that. In addition to starting Nespresso, he also launched
Marlboro Classics into Europe, and he also launched Eskimo Pie, the ice
cream in Europe. He is not a one-trick pony. He knows how to properly
execute and he is building a team internationally and he wants the world
dominated in this arena.

CEOCFO:Do you have the funding in place to continue your growth or will you
turning to investors or partners?

Mr. Caridi:
We are turning to investors and we have a number of large banks in the
cannabis industry involved with us so we expect some significant funding in
short order.

CEOCFO:Do you attend investor or industry conferences or do you go out for
road shows?

Mr. Caridi:
Yes, I do both. I have been across Canada from Vancouver to Calgary to
Toronto, meeting close to thirty banks and brokerage houses and investors.
We will continue that and we are going to continue to tell the story and let
people know that we are a public company and we would love everyone to be
part of that.

CEOCFO:In closing, address our readers in the business, investment,
healthcare and cannabis industries. Why is Tree of Knowledge International
Corp. an important company to follow?

Mr. Caridi:
We are an important company to follow because we are a transparent, driven,
brand focused international CBD player in a very fragmented and
nontransparent industry. We are now a public company on the Canadian Stock
Exchange and soon to have a listing in the US market. We are an
international player and many companies in Canada have very high market caps
however outside of growing they really do not have much. We will be a player
in the grow market, in the testing market, in the manufacturing of an
international brand, so we have already a worldwide footprint. We are
headquartered in Canada so we have everything that they have but a lot more.
I truly believe we are going to be a world player in this market, which is a
multi, multi-billion dollar industry and there is going to be a few
companies that are going to be leaders of the pack and we hope to be one of
them.

“We are an important company to follow because we are a transparent, driven,
brand focused international CBD player in a very fragmented and
nontransparent industry.”- Michael Caridi