New York, NY -- Cell phones can be helpful when you get into a jam, but this beats all: A Manhattan wine store owner says his phone saved him from a deadly attack by a bear.

Terrence Bae was picnicking with his girlfriend in the woods in Delaware last spring when a huge, scary bear burst upon them.

In a panic, the 35-year-old asked his girlfriend what he should do and she said, "Play dead!"

Bae knew that wouldn't work, so, in desperation, he patted down his pockets for a weapon -- but all he had was a cell phone.

By accident, he hit a button on the side of the phone which triggered a mechanical beeping noise. It seemed to scare the bear, so Bae held his phone up towards the animal and hit the button repeatedly while screaming.

He says, "I thought I was gonna die."

Luckily, the bear ran off, and Bae lived to tell his unusual story, which is featured in a short film currently running on the Motorola website, hellomoto.com/mobilegallery.