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Technology is as Technology Does And today, we want technology to do what we want, where ever we are Three SF Bay Area Case studies: –San Francisco (pop. 800,000+) –Walnut Creek (population 60,000+) –Sausalito (pop. 7,000+) First a survey: How many of you have smart phones? How many have $1 in change? Can your change where there is an available space?

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Case Study I: SF park, San Francisco: New Technology revolutionized parking management in San Francisco in Meters –Encourage turnover –Raise revenue But they are not state of the art anymore Hence SF park

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Case 2: Walnut Creek, CA Techniques & Technology to Increase Effective Supply in a Suburban Downtown A familiar problem: employees are parking in prime customer spaces located on the first & second floors of both garages ParkSmart (Regional Parking, Inc.) proposal: employees get annual hang tag parking permits and required to park on the roof tops of each garage

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Park Smart Goal: Make it easier to pay fees AND easier to avoid fines

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Case Study 3: Sausalito, CA A unique small city with unique parking issues Many commuters (the city has a major ferry bus terminal) –see card Many tourists Nice place to live, and residents want to keep it that way

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Sausalito – Smart Parking in smaller city Aparc Systems adapted and calibrated remote sensors and data processing Proof that the SF Park approach can be replicated in a smaller cities Similar technology, different goals for a unique environment Technology is subtle…

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Sausalito – Smart Parking in smaller city Parking a major challenge and revenue source Proof that the SF Park approach can be replicated in a smaller cities Similar technology, different goals for a unique environment Technology is subtle

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Sausalito – Smart Parking in smaller city

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Public agencies lucky enough to have parking for rent should make the most of it for themselves and their customers. In particular, they should consider following constellation of strategies: Moving toward professional management of parking Monitoring and adjusting off-street and curbside parking pricing closer to market rate and parking benefit districts Encourage sharing of private parking for a fee (and with fee sharing) Using emerging technology to do all of the above In Summary:…

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Time for a smarter approach to parking Do a Parking Census –On-street and Off-street –Identify Special Needs (disabled parking, e.g.) Smarten up your spaces with sensors enabling remote detection of Occupancy critical data: are you 85%? As needed adjust –Pricing –Enforcement –Marketing and communications Lots of Data – Evaluate policies in almost real time