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Arthur Andersen to sponsor CNN business show

Published on April 30, 1998.

LONDON -- A new international edition of the U.S. business program "Business Unusual" will premier to a global audience on CNN International on May 3. Produced by CNN Financial News in New York and tailored for European audiences, Business Unusual is a weekly program exploring creativity and leadership in a global business environment.

Arthur Andersen is global sponsor of the program. Jim Wadia, worldwide managing partner of Arther Andersen, says, "I am particularly proud of the role Arthur Andersen is playing in support of Business Unusual because the program's goals have so much in common with our own to demonstrate how companies can apply the best knowledge and insight to improving their core business performance."