Simplifying Labeling Blog

Client Chat Series – When I spoke with Nader Naim at our client company, Cake Craft, his excitement and enthusiasm for the company, its growth, and its mission were very much on display. Cake Craft, maker of fondant and sprinkles and baker of (delicious) cookies, sits in a business park not far from that of SixB Labels. We started off our meeting with a company tour, but only after we had donned the face masks and hair nets required by Health & Safety regulations. We then walked through a sparkling, very modern production facility, and finished with a sit-down interview. Nader shared the following information about their business and how we have helped their growth since they moved to Garland, Texas.

A Client Story— Over the years, it has been a real delight to help our client Sandy Korem with her label projects. Sandy is the owner/operator of our client company Festive Kitchen, a thriving catering and food-prep business. Her company has been praised by such publications as D Magazine and Park Cities People, and also won a number of awards, including the White House Food Service Medallion.

Since we started working with her, Sandy has shared with us a number of milestones in her career path in food prep and catering. She has also told us how her work with SixB Labels has made it easier for her to sell her products.

As part of SixB Labels' focus on Simplifying Labeling for our clients, we have developed a white paper on the proposed Food and Drug Administration nutrition label revisions that were supposed to go into effect this year. While the FDA has placed the revisions deadline on hold, we still believe the white paper is a valuable resource for food manufacturers to evaluate their labeling.

Most Americans surveyed have said that they use the nutrition facts label on food products to make better shopping choices. As a result, the FDA has spent more than two years working on updated guidelines for food labels, meant to incorporate the latest information from nutrition science, in accordance with the new 2015-2020 Dietary Guidelines for Americans and the newest Institute of Medicine recommendations. The format changes should also make it easier for consumers to access this information, to help them make the right food choices for themselves and their families.

Die-cut labels enjoy a universal presence in the realms of business and industry. These labels can be produced with a wide variety of printing techniques and have a multitude of applications. So if you have shopped for retail products, used labels in your company's operations, or produced labels, the odds are very high that at some point you will have dealt with die-cut labels.

Point 1: Knowing What a Die-Cut Label Is

Normally, die-cut labels are created by using a shaped cutting tool, as you would use a cookie cutter or pastry cutter, to slice through material. This may produce a finished product with rounded rather than square corners, (square corners are more likely to catch on things than round) and one that is generally easy to apply. Often, a custom die-cut label project requires the production of a label that does not conform to any standard shape, but is instead based on a wide variety of images, such as a ribbon shape for an anniversary seal, a triangle, heart, or football, or some other custom shape.

Client Chats Series — We had the pleasure of hearing Bobby Goodman tell the story of his family-owned mail order gift company, Goodies from Goodman, and how they came full circle to their current business model.