CBS management, including Executive Chairman Sumner Redstone, President and CEO Leslie Moonves, and Executive Vice President and CFO Joe Ianniello, yesterday discussed the company’s Q2 2012 results of OIBDA of $901 million, up 3%, operating income of $769 million, up 5%, diluted eps of $.65, up 12%.

One of the anaylst’s questions centered on Apple TV:

Anthony J. DiClemente – Barclays Capital, Research Division: I’m sure you may have seen that Apple TV added Hulu onto its platform this week. I’m just wondering, when you think about Apple, are you in any way philosophically opposed to offering CBS on the Apple TV platform? And I know I, just from prior experience, I’m sure your answer will have something to do with getting paid for your content. But more specifically, is there anything you need to see or specifically anything you need to get in order to be convinced that that’s a smart strategy for CBS?

Leslie Moonves: Look, Anthony, you’ve — we’ve had this discussion many times before. You’re right, it depends what the terms are, it depends what we get paid for. It depends on what effect Apple TV would have on either our advertising, our syndication or our retrans, which are our 3 main buckets of revenue for our content. So if it sits in well, like Netflix did and Amazon did, we’re happy to discuss it. If it doesn’t and we’re — they’re using our content to build a business, we’re not quite as favorable to that. So the devil is in the details. I know it sounds like a pat answer, but it’s really true.

Re MDN Take- CBS is America’s most watched network and has been more years than any other. They are not going to give away content worth billions to Hulu or Apple for peanuts.

Les Moonves has been very clear and very consistent- it’s all about getting paid a fair price for content. CBS ventures a truckload of money on programming up front- some of which pans out and some which does not. What they make on what pans out keeps the lights on. They are not about to give their meal ticket away to Apple.