Pinterest

Marketing professionals, if you are like me you need to be in the loop with the best trends in non-profit marketing. To benchmark the best non-profit fundraising, I will present 4 great posters found on Pinterest and highlight the 3 common points that make them persuasive.

This ad presents a negative situation very visually, with a clever way to present what could happen if donors support the child!

3 things that make these ads very effective:

Negative first statement: The first reaction to this advertisements evoke negative emotions. It creates a negative state in donors that they will want to solve.

Human-centric: all the adverts have a person, which allows donors to create an empathic connection with the charity.

Minimal background: People see thousands of adverts per week, so it’s important to follow the principle of salience- don’t overcrowd your pictures with unrelated details.

The 3 tips summarized.

These details are not difficult to work into your non-profit’s appeals and, even if some look risky, you will definitely receive a boost in engagement and donations by creating similar ones!

About the Author:
I am a recent Marketing graduate enthusiastic about non-profits. I worked two years in a volunteer setting and produced an extensive research in storytelling in non-profits for my Master Thesis.
Connect with me through twitter:@ARuivoFelix