Healthier and happier communities; one person, one campaign at a time.

Magpie is a meaningful marketing agency with expertise in community engagement and behaviour change. We choose to work with brands that want to deliver social good and leave a lasting positive impact on the world.

2,300 sign-ups

to Hertfordshire’s 12-month health activator programme

Encouraging inactive people to take part in local fitness activities

Active Herts is a health activator programme campaign we ran in Hertfordshire. Our activity promoted the benefits of exercise and encouraged a record number of inactive people to take part in local fitness activities.

3,358 downloads

of Leeds Bin appfrom 4 September to 16 October

If Leeds’ residents recycled all their paper and card, the energy saved could power all eight of the city’s hospitals for an entire year. We developed a bold campaign that attracted attention and educated audiences on the types of paper that can be recycled.