Z Living, Popsugar strike branded content deal

Los Angeles-headquartered health and entertainment net Z Living has partnered with female lifestyle media company Popsugar to create Popsugar-branded content exclusively for the network's linear and digital portals.

Los Angeles-headquartered health and entertainment net Z Living has partnered with lifestyle media company Popsugar to create Popsugar-branded content exclusively for the network’s linear and digital portals.

Under the agreement, Popsugar will develop original series to premiere weekly across Z Living’s cable network in primetime, as well as linear versions of its hit digital series, which will air throughout the network’s daytime block. Additionally, Popsugar will provide Z Living with a first look for any original health entertainment series.

The branded content is scheduled to premiere on Z Living in second quarter 2016.

Z Living, meanwhile, will distribute the content internationally via its affiliation with Indian media giant Zee Entertainment, which reaches approximately one billion viewers in more than 160 countries.

“Through the combination of Z Living’s health-conscious audience and Popsugar’s unrivaled ability to understand and reach millennial women, advertisers will have an unprecedented opportunity to reach this most powerful and influential consumer,” said Rafe Oller, GM of Z Living, in a statement.

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Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty