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2K Sports Introduces New Gameplay Features for NHL® 2K8

New York, NY - July 31, 2007 - 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), today announced new standard setting features for NHL? 2K8, the latest edition of the top rated NHL video game series*. The new ProStick™ gives players precision puck handling movements and all new controls intuitively mapped to the right thumb stick while the groundbreaking face-off system brings an unmatched level of depth and strategy with every drop of the puck.

"The ProStick and face-off system work hand-in-hand to bring a new level of control to hockey video games," said Graeme Bayless, President of Kush Games, a 2K Sports studio. "With these two features, we feel NHL 2K8 offers a fresh gameplay experience that will appeal to gamers new to the series as well as our loyal fans."

Fans of realistic hockey action will be truly engrossed with the level of control introduced by the ProStick. Stick movement and commands are tied directly to the right analog stick, giving gamers authentic control and puck handling ability. Hundreds of new animations give users a full range of movement, creating a genuine NHL gameplay experience on both offense and defense.

The NHL 2K series has always set the standard in realistic hockey simulation, and with an all new face-off system, NHL 2K8 brings a never-before-seen depth to one of the most important aspects of the game. Working with 2005-2006 NHL MVP and NHL 2K7 cover athlete Joe Thornton, the development team gained unique and valuable insight into the key aspects and subtleties of real NHL face-offs. Based on timing and strategy and featuring warnings, toss-outs, and tie-ups, this innovative approach to face-offs provides gamers with unrivaled detail and realism.

NHL 2K8 will be available in September 2007 for the Xbox 360™ video game and entertainment system from Microsoft, and the PLAYSTATION?3 and PlayStation?2 computer entertainment systems.

*According to GameRankings.com average scores of 2003-2007 NHL video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation? game console, PlayStation?2 and PLAYSTATION?3 computer entertainment systems, PSP? (PlayStation?Portable) system, Xbox? and Xbox 360™ video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy? Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos and the Xbox Live logos are trademarks and/or registered trademarks of Microsoft Corporation in the U.S. and/or other countries.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P.? 2006. All rights reserved.? NHLPA. NHL 2K8 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. Theserisks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2006, and in the Company's Form 10-Q for the second quarter ended April 30, 2007 in the section entitled "Risk Factors."

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