The company also revealed the most popular holiday purchases in a range of categories. Some of the items are kind of surprising…

The most popular grocery item was…

A Miracle-Gro AeroGarden kit, which is a dirt-free herb and plant-growing aparatus that allows its owners to raise their own herbs in the confines of their kitchen. The Miracle-Grow beat out the well-known K-Cup Keurig coffee-makers, which topped Amazon’s list last year. This is what it looks like:

The most popular jewelry item was…

A pair of “Sterling Silver Amethyst Flowers Earrings,” which beat out the “Sterling Silver ‘I Love You To The Moon and Back’ Two Piece Pendant Necklace.” What’s surprising isn’t that the most popular jewelry item is purple. These earings just seem a bit elaborate to have garnered such wide appeal.

The most popular kitchen item was…

A Tovolo Ice Mold, which makes spherical ice cubes. The ice mold is a neat but strange choice given that the ice cubes it makes are large, and don’t fit into many standard cup sizes. It beat out a far more traditional non-stick baking mat set and Cuisinart griddle. Everyone fashions himself a mixologist these days: Amazon says it sold enough Tovolo Sphere Ice Molds to fill Mad Men‘s Don Draper’s whiskey glasses for 251 years.

The most popular home good was…

An art set. The Darice 80 piece deluxe art set, which comes with everything from color pencils to watercolor cakes and crayons, sold better than any vacuum cleaner, ornament, or decoration. It even outsold Swarovski’s perpetually popular crystal star ornament.

The most popular health and personal care item was…

The Fitbit Flex Wireless Activity + Sleep Wristband, a sleep, exercise, and health tracker that straps onto one’s wrist. Amazon sold more Fitbit wristbands this holiday season than it did Philips electronic toothbrushes and Braun electric shavers. The popularity of the little gadget is a pretty clear nod to the growth of the internet of things and growing comfort with mini, wearable computers, as well as the skyrocketing trend in health obsessiveness.

Amazon’s secret R&D project aimed at delivering packages to your doorstep by “octocopter” mini-drones with a mere 30-minute delivery time

Amazon CEO Jeff Bezos had a big surprise for correspondent Charlie Rose this week. After their 60 Minutes interview, Bezos walked Rose into a mystery room at the Amazon offices and revealed a secret R&D project: “Octocopter” drones that will fly packages directly to your doorstep in 30 minutes.

It’s an audacious plan that Bezos says requires more safety testing and FAA approvals, but he estimates that delivery-by-drone, called Amazon “Prime Air,” will be available to customers in as soon as 4-5 years.

When Charlie Rose walked in and saw the Prime Air drones sitting on a tabletop for the show-and-tell, he exclaimed “Oh, my God!” It was a genuine reaction– Rose and the 60 Minutes team weren’t in on the secret beforehand. The story had been in the works for months before the Amazon representatives started hinting that a new project might be revealed to 60 Minutes.

“I only knew that there was a surprise coming. I had no idea what it was,” says 60 Minutes producer Draggan Mihailovich. “They kept saying over and over again, ‘Whatever you think it is, it isn’t.’” Mihailovich grew skeptical when the Amazon PR team began to hype their surprise behind the scenes. “How great can this be?” he thought.

60 Minutes associate producer Nathalie Sommer says even Bezos built up the surprise during breaks in filming the 60 Minutes segment. During a tape change, Bezos told the producers, “If you can guess what it is, then…I will give you half my fortune and send you to Vegas with it.”

When Rose, Mihailovich, and Sommer finally saw the drones, they were perplexed.

“I had no idea what its purpose was at first glance,” Rose told 60 Minutes Overtime. Mihailovich thought they resembled giant, flying tarantulas: “They actually look like something out of a Philip K. Dick novel.”

Then Bezos played a Prime Air demo video for the 60 Minutes team that showed how his octocopters will pick up packages in small yellow buckets at Amazon’s fulfillment centers and whiz through the air to deliver items to individual customers 30 minutes after they hit the “buy” button online at Amazon.com.

See the test here: http://www.cbsnews.com/test

COMMENT:

What do you think of Amazon Prime Air? Can Bezos bring his vision of octocopter package delivery to life– and can he do it safely?