Over the past several years this saying and many others about change have become rather trite. “Change is everywhere and to be successful you must embrace it.” “Change is the new normal.” “Champions eat change for breakfast.” Yeah, we’ve heard it all before.

What is somewhat new about change is the sheer pace of it. With the advent of breakneck technology advances, change is not only constant but accelerating. Every few months there is a new social media outlet that can help you reach your customers while you’re still trying to figure out Twitter. Some businesses are wondering if they should create an app for their services. Messages can travel around your company, not to mention the world, in nanoseconds. And there are still the usual changes like new product introductions, reorganizations, and new workflows.

– How should you take a leadership position around change in the 2015 workplace?

– Answer the big question, “WHY?” People yearn for context. They want to understand why things happen and how they fit into that equation. As things move ever more quickly, we often forget to answer this simple question in our haste to “just get it done.”

– Listen to the reactions. Sometimes we think that in order to lead change, we need to be the cheerleader, playing down the realities that change is hard and that there will be bumps along the way. Take the time to listen and to respond in a realistic way to the reactions people have — the good, the bad and the ugly. In some situations it’s okay to say, “Yes, this stinks and at times it is going to be difficult. When we get through this, here is how we will be in a better place…”

– Know that some people will be more ready to change than you. When it comes to introducing technological change, there are people in your organization who will be asking why the company isn’t moving more quickly. We have a whole generation who have grown up with IM, texting, Facebook and other forms of social media. Harness their enthusiasm to learn all you can about the benefits and the drawbacks of various technologies. Engage them in understanding how it could be used in your business or why your business isn’t ready for it.

– Be a storyteller. Think back to your childhood. I could probably mention a story that you haven’t heard in 30 years and you could tell it to me. If I asked you to explain Freshman Algebra concepts to me, that would probably not be so easy for most of us. We are wired to remember stories. They help us put ourselves in situations and to remember information. Tell stories about the successes of previous changes where people first had doubts. Tell stories about how a team worked together to make it happen. Tell stories that help people paint a picture and understand how to move forward.

-Use social media. More and more of our organizations are using social media as way for people within the company to communicate with each other. Use social media yourself to ask questions, share updates, talk about successes, and ask for ideas. Again, if you need help in this area, there are people in your organization who are social media savvy. Encourage your team to use it as a way to have a productive conversation about the changes that are occurring. Soon you’ll see leaders emerge on your team, taking the reins of championing change.