BBC Philharmonic Maestro Puts Kids in Command of Orchestras

The BBC Philharmonic Maestro is a unique project that gives kids the opportunity to be the conductor of an orchestra. This interactive project, created via a collaboration between magneticNorth and BBC, lets kids use their hands to set the rhythm and tempo for the orchestra on screen.

The BBC Philharmonic Maestro is an innovative endeavour that makes kids feel like they have all the power. The project is part of the Manchester International Festival. Have a look for yourself at just how amazing it is.

Implications - Youth consumers require a high amount of stimulation to become engaged with what they are doing. Interaction in art and video games is symptomatic of this tendency. Companies should create experiences that draw this demographic in through interaction.