Google AdWords Forum

I remember putting a suggestion onto a wish list for this one. Great report for those that want to see how they perform on a geographic level. In addition, even if you donít really care about it, once you take a look into it, you may find some numbers triggering your brain and initiating some ideas.

The great addition to this report would be Impression Share. Iíll put it onto a wish list for sure.

The report has potential, but you do have to use some caution in interpreting the Metro and City level data. If I was to believe the stats it's giving me, I would think that people in cities love to click on ads (50-100% CTR) while those in "(all other metros)" rarely click on ads (well under 1% CTR).

I'm sure that's just a data issue rather than a reflection of reality. Maybe it's just due to the fact that the report is new and they're still working on making the right data accessible in their database. But until it's resolved, the impression and CTR stats at the Metro/City level are not very useful.

1. I've looked at search and content campaigns and both have significant data in the (all other regions) bucket. It's running around 8% of clicks, but a much larger share of impressions (20%-70%).

2. Is setting up a geographically targeted campaign the only way to bid differently on geographic areas? Looking at the data, it might be helpful to adjust bids higher or lower for certain states. I would like to be able to bid geographically within one campaign. If that's not available now, it would be a great new feature.

This would require geographic settings on an ad group level, something what MSN has. I'm in favor.

Another data piece I find cool to have in this report (besides impression share) is Average Position. Since Average position is available in other reports as well as in managing interface, it would be great to have it within this report.

It wouldn't surprise me if some of that is search partners. There is also missing data for the content campaigns. I would like the data, but I'm not very concerned since that "(all other regions)" traffic is still converting well.

For whatever reason, it looks like Google has a hard time categorizing certain impressions and then lumps them into "(all other regions)".

Not sure what I am supposed to do with all this information. Seems to me this is just more data that adds to the blizzard of data I already get from our websites. I have way more information than I could possibly use at this point in time.

Who knows, someday I may find a reason to use it but right now it really tells me nothing new.