Monthly Archives: October 2014

Most people wouldn’t readily equate one of the most modern forms of marketing with historic sites. However, article marketing serves an important three-fold purpose:

Get more people interested in your attraction

Establish it as a location that visitors need to see

Encourage more people to visit your site’s website

The first thing you want to do is identify who is likely to visit your site and what they expect. Think of article topics that are relevant to your site that would attract the attention of a visitor searching online. For example, if you house a collection of artifacts from the 18th century, focus on people searching for information on 18th century life.

Make sure your articles are well-written, or hire someone to write them for you. Articles should meet the following criteria:

200 to 500 words

Catchy title

Introductory paragraph

3 to 5 main points

Paragraphs with 2 to 5 sentences

Subheadings and bulleted lists make articles more reader-friendly

A closing paragraph that includes a call to action is most appropriate

Have a What’s New or similar page where you place brief snippets of your articles, along with a link to the rest of the article and an appropriate stock photo. Having a sampling of your site’s articles will increase visitors’ interest.

Don’t forget about social media sharing! Sharing via Facebook or Twitter often makes all the difference.

If you own your own bed & breakfast, you know that your business is dependant on key tourist seasons. You probably have your own website, as well as directory listings on hotel sites. Will having a Facebook page help things even more?

In short – yes. Many people turn to Facebook when they need more information on a place to stay on vacation. If you have an active Facebook page, it will offer several advantages:

Guests can rate your bed & breakfast and provide reviews

You can post photos and videos

Past or potential guests can post questions and comments

Use apps that allow guests to book through your Facebook page

Enjoy better search engine rankings

Please contact us for information on optimized Facebook posts for your B&B or other New England business.