Owning the Story

HCI Case Study

Thought Leadership in the Age of Information Overload:LDRA Article Placement Campaign

The Challenge

When the influential Motor Industry Software Reliability Association (MISRA) announced a significant change to their safety and security guidelines, HCI’s client LDRA — the leader in automated software verification — needed to spread the word that their products were in full compliance with the new MISRA standards. HCI designed an extensive, 6-month article placement campaign targeting top-tier electronics industry publications to reach customers whose products rely on MISRA standards. The results speak for themselves!

The Facts

Beginning in April, 2016, the HCI Content Development Team has created and placed more than 15 LDRA “MISRA-themed” articles in the embedded electronics industry’s most read media outlets

As a result of the extensive media coverage, LDRA reestablished its position as a leading embedded software verification provider and trusted partner to product developers (particularly in the Internet of Things arena where safety and security are becoming increasingly important.)

The Impact

Audience size

Article screen capture

Owning the Story

“Contributed materials are an important aspect of our customer communications strategy, but we have limited resources for developing them. HCI’s content team understands very technical information and can transform it into highly readable and engaging articles that they place in the media outlets our customers care about.” —Jim McElroy Vice President LDRA