International B2B Launch Campaign

This thriller about a transexual hitman starring Chloe Sevigny by Shameless creator Paul Abbott demanded a sensitive approach, and a high level of finish.

I won a pitch against external design agencies to create the launch campaign.

Using supplied photography I created the concept, ‘She’s not your typical dad’ strapline and key art for the launch of the show at MIPTV and designed the materials for the launch campaign. It was adapted by international broadcasters for their marketing materials.

Hit and Miss international key art

Briefed to create a piece of key art with a premium feel, I went for an incongruous background of Pennine moorland for Chloe Sevigny’s glamorous trans assassin. I developed the concept and created the final composite image myself using a combination of photography supplied by the broadcaster and stock photography.