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How Triathlon Can Draw More Women Into The Sport

Ironman CEO Andrew Messick posed the following question at the San Diego Triathlon Business Conference in January of this year: “Can you figure out a way to position triathlon as their (women’s) next great challenge?” He was suggesting that the goal should be to draw more women from marathon running into Ironman racing. I think he needs to reframe that objective: triathlon shouldn’t be their next challenge, it should be their next opportunity. Triathlon needs to recognize the main barriers to entry for women and offer solutions to address these issues. Then it can be seen as an ideal sport for women from more diverse backgrounds. Read more