Including Hollywood releases and the Hindi films today 6 films would be vying for the eyeballs of the audience and it would indeed be a miracle if one of them becomes a hit by the end of the week. Look at the list of releases today; in Hindi the films lined up include SHORTCUT-THE CON IS ON, MORNING WALK, SANKAT CITY, while in English the Hollywood films include THE PROPOSAL and TRANSFORMERS-REVENGE OF THE FALLEN.

As a matter of fact during the last six months more than 130 odd films have been released excluding the films releasing today. In absolute terms it means that every Friday on an average five films are vying for the eyeballs. No wonder, only one film has been a hit so far from the crowd it being NEW YORK.

In such a scenario what would happen is that films with smaller budget but interesting themes like SANKAT CITY and MORNING WALK would be relegated to either single shows or afternoon shows making it a tad difficult task for these films to become a hit. But is anybody in the industry looking into this aspect? From the manner in which the bombardment continues it does not seem to be the case.

The way out being chosen, more so having deep pockets to fall back upon is to issue big newspaper advertisements in the newspapers self-proclaiming that the film under question has become a ''super-hit'', a ''phenomenal-hit'', more to do with the expletive proper nouns announcing the so-called success of the film. The job of the copywriters writing these copies has become a tad difficult as the lexicon is also not coming to their aid to provide them new words to announce the ''success'' of the film.

In such a scenario if the multiplex owners renegade the contract that they have entered into with the Film Producers would they be at the fault? After all, when the footfalls would not be as per the expectations then how the question of revenue sharing would have an amicable solution.

May be, the time has come for the industry to think about some innovative solutions. Could it be possible that the small budget films be given a slot in a month so that they do not have to vie with big budget films while the big budget films could have the particular Fridays for themselves to prove their worth, and so could this be with Hollywood films? In the present melee everybody is a loser while if an alternative is thrown victory could just be around the corner.