Twenty Years of Good

March 06, 2019

Medford, NJ (March 5, 2019) – ShopRite customers will recognize some familiar faces on their favorite cereal box when they visit ShopRite stores this month. Photos of 101 ShopRite associates will appear on the back of limited-edition Cheerios boxes as part of an annual tradition recognizing associates for fighting hunger in the communities where ShopRite stores operate.

That tradtion enters its 20th season this year, with ShopRite associates capping off 20 years of good by raising $1.5 million to help feed the hungry.

To earn a coveted spot on the iconic cereal box, ShopRite associates across hundreds of stores compete each fall in a friendly competition sponsored by ShopRite and General Mills, the annual ShopRite Partners In Caring Cheerios Contest. With this year’s contest theme,“20 Years of Good,” serving as backdrop, ShopRite associates came together again to collect donations at check-out and host events in stores to raise awareness and funds to fight hunger. The campaign encourages customers to round up their grocery purchases to the nearest dollar, and store associates also host hot dog sales, car washes, 5k runs and more. Much of that fundraising is done in during Hunger Action Month in September.

“ShopRite and General Mills are proud to celebrate 20 years of hunger fighting through the ShopRite Partners In Caring program. What started in 1999 as a collaboration between ShopRite and General Mills, with the eventual goal to raise $1 million for local food banks, has grown into a revered charitable fund that supports 2,200 food pantries within the Feeding America network to the tune of over $3 million dollars a year," said ShopRite Spokeswoman Karen Meleta.

ShopRite and General Mills recognize the 50 top fundraising ShopRite stores and those stores select select two ShopRite associates to be featured on the Cheerios box. The customized cereal boxes, sold exclusively at ShopRite, will be unveiled at in-store celebrations during March and April. Each winning store will also receive prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that will be donated to local food pantries chosen by the respective store teams. A total of 101 associates are featured this year on an extra special, double banded Cheerios box.

The ShopRite of Medford, the top fundraising store amongst the 50 winning stores, selected Theresa Arroyo of Browns Mills, NJ, Janet Lentz of Southhampton, NJ, and Marty Nowicki of Vorhees, NJ to be featured on 150,000 special-edition Cheerios boxes. The associates were recognized at a special ceremony March 5 at the store.

Winning ShopRite stores include:

New Jersey:
ShopRite of Berlin, ShopRite of Burlington, ShopRite of Byram, ShopRite of Chews Landing, ShopRite of Clark, ShopRite of Chester, ShopRite of Glassboro, ShopRite of Greenwich Township, ShopRite of Lawnside, ShopRite of Medford, ShopRite of Newton, ShopRite of Spotswood, ShopRite of Stirling, ShopRite of Succasunna, ShopRite of West Deptford, ShopRite of Williamstown

New York:
ShopRite of Bedford Hills, ShopRite of Croton, ShopRite of Cortlandt, ShopRite of Carmel, ShopRite of Fishkill, ShopRite of Forest & Richmond in Staten Island, ShopRite of Hylan Boulevard in Staten Island, ShopRite of LaGrangeville, ShopRite of New Paltz, ShopRite New Rochelle, ShopRite of Tuckahoe in Yonkers, ShopRite of Veterans Road in Staten Island, ShopRite of Warwick, ShopRite of White Plains

Pennsylvania:
ShopRite of Bethlehem, ShopRite of Brodheadsville, ShopRite of Daleville in Covington Township, ShopRite of Hatfield, ShopRite of Mt. Pocono, ShopRite of Stroudsburg , ShopRite of West Chester, ShopRite of Yardley

###About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania -- all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated $46 million to more than 2,200 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, child care centers, battered women's shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit www.shopritepartnersincaring.org.

About General Mills
General Mills is one of the world's leading food companies, operating in more than 100 countries around the globe. Its brands include Cheerios, Yoplait, Totino’s, Häägen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Fiber One, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., General Mills had fiscal 2015 worldwide sales of US $17.6 billion.

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