American Apparel gets backlash over ‘Sandy Sale’ for hard-hit states

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American Apparel gets backlash over ‘Sandy Sale’ for hard-hit states

One company tried to capitalize on Hurricane Sandy, and now it is feeling the backlash.

The set-up: People stuck inside with nothing to do but surf the web until the power goes out might want to use the time to shop.

The Los-Angeles Times reports that retailer American Apparel sent out an email blast Monday night to shoppers on the East Coast, offering a 20% site-wide discount for 36 hours to shoppers in nine states hardest hit by Sandy, including New York, New Jersey and Connecticut.