Golley’s week that was #24

Our head of creative talked to the Little Black Book about how to adapt to the sound of the future

The Little Black Book, known for celebrating the world’s best advertising creativity and the people behind it, set up an interview with our head of creative, David Abbott, and SNK studios to chat about how the world of advertising is adapting to the changes of sound in the automotive industry.

In 2017 the UK government announced that from 2040 the sale of all new diesel and petrol vehicles will be banned. Long gone are the days of the roaring petrol engine. Instead, we’re getting acquainted with the deafening silence of electric cars.

The interview looks at how this change has affected the advertising industry, from discussing the importance of the sound of a car in a commercial, to how critical it is to have an experienced audio post company on board.

“The sound of an engine gives the car a huge amount of presence and also helps to bring realism and richness to what you are seeing on screen. So, of course, when working on campaigns without it, it was strange at first. But now, as technology shifts towards becoming more environmentally friendly and efficient, it works in our favour.” – David Abbott, Head of Creative at Golley Slater Cardiff

We’ve been lucky enough to work with the Welsh Government on the Organ Donation Wales campaign urging the people of Wales to talk to their families about their decision. It’s fantastic to be working on a project that genuinely helps people, and we’ve been fortunate enough to meet some of them and hear their stories.

Our social team headed to the National Indoor Athletic Centre to meet our case study Lewis Evans, a kidney transplant survivor who competed in the British Transplant games bring home gold! Watch our video below to find out more.

Our PR team have also secured some great coverage with the Daily Mirror for another of our case studies, Angela Bradley Kidd. Angie, of Manorbier, Pembrokeshire, says that knowing the deaths of her husband and son helped so many others has made her loss bearable. She is calling on other members of the public to talk about organ donation with loved ones. You can read her full story here.

We’ve been helping clients Hugh James spread some good news for families across Wales

A total of 322 families will get a cash payment after being kept waiting for a decision on whether they incorrectly paid for care of relatives after a ruling by the Public Services Ombudsman for Wales. The Ombudsman’s report found hundreds of people who paid fees between April 2003 and July 2013 were still waiting for assessments to determine whether they were due a reimbursement.

The story was covered on BBC Wales, ITV Wales (online and broadcast), WalesOnline, Western Mail, South Wales Echo.

And here’s the Golley’s gossip…

Congratulations to our Head of Planning, Angharad, who is an Eisteddfod champion, winning in the ‘Popular Music’ category with her choir CF1 last Sunday. She’s performing again tonight so we have all our fingers crossed for her!