The project has a mix of surprising elements and fix sections. Using the formula that I always believe as being the right balance for the use of templates: at least 25% of surprising through the navigation.

I decided to give functions to colours. Each page get a vertical bar with a specific colour, making the navigation easier since the very first moment the reader flip the pages.

The intention of an 8 columns based grid, facilitates the introduction of secondary readings and other elements to lure scanners to the text.

After 3 weeks the first results and numbers are exciting. For me, this is, indeed, a celebration for print.

]]>http://saulosantana.com/?feed=rss2&p=24870Terrorhttp://saulosantana.com/?p=2465
http://saulosantana.com/?p=2465#commentsMon, 12 Jan 2015 01:29:00 +0000http://saulosantana.com/?p=2465I was at Paris airport when the news spread that few miles away from there, 12 people were killed at the office of the French satirical newspaper, Charlie Hebdo.

A hard way to back to work after vacations. Four days after the terror began, here is what I did for page one this sunday, 11.01.2015 (translation: “It’s not over”):

]]>http://saulosantana.com/?feed=rss2&p=24650One story, different platformshttp://saulosantana.com/?p=2460
http://saulosantana.com/?p=2460#commentsMon, 12 Jan 2015 01:08:26 +0000http://saulosantana.com/?p=2460Before the end of the year, I worked for few weeks on an infographic about the ”Christmas Truce”. A story that happened in the holly night during WWI, when soldiers stopped fighting to celebrate christmas.

Many people ask me what I do first, when I work for different platforms, digital or print? The answer is: both at the same time.

]]>http://saulosantana.com/?feed=rss2&p=24600Männer Magazin, a new visual approach for a popular publicationhttp://saulosantana.com/?p=2439
http://saulosantana.com/?p=2439#commentsFri, 26 Dec 2014 21:54:58 +0000http://saulosantana.com/?p=2439We are always smiling when a new print product does well.Männer Magazin, a magazine in which man can have fun. This was my last project, launched last month, together with the team from Bild am Sonntag. The publication has an soft approach to each topic, and this same language I wanted to develop for the visual identity: finding not only a rhythm of reading but developing a formula that is flexible enough to ensure an attractive style of telling stories.

Here some of the pages of Männer Magazin:

]]>http://saulosantana.com/?feed=rss2&p=24390The best complimenthttp://saulosantana.com/?p=2429
http://saulosantana.com/?p=2429#commentsMon, 15 Dec 2014 21:09:32 +0000http://saulosantana.com/?p=2429Today in the morning I got some few emails from some people from Serbia telling me that my work was copied and asking my opinion about that.

It’s not the first time that it happens with me, but this sunday were 2 pages of mine copied in the same edition of the “Blic” from Serbia.

But like I always say when I give workshops or lectures, this is the best compliment I can always get.

Just for the records: understanding visually the story you wanna tell, improving the process and how your visual journalists work, will give a jump on the quality of “visual storytelling” of your paper to another level. This is the best way in the long run.

So the great news of the day: Got 3 awards at the European Newspapers Award!
One of them is very special: the cover for the final of the WordCup.
That day I left the newsroom without any good solution. And when I was about to sleep, EUREKA! (It was when I turned on my computer again to do it)

The result: one of our top selling covers of the year and today this award.

The other two pages was a work done together in team with the 2 very talented designers I am honored to have in my team and to work with: Marco Bratsch and Rafal Piekarski.

]]>http://saulosantana.com/?feed=rss2&p=23720Bronze at the Lead Awards 2014 (Germany)http://saulosantana.com/?p=2367
http://saulosantana.com/?p=2367#commentsSat, 15 Nov 2014 00:09:32 +0000http://saulosantana.com/?p=2367It was an entire week of work. Passed at least 2 days thinking on how to print 1000 web links. And today another reward to those hard working days. After getting a Silver in New York with this 10 pages graphic in the SND, today here in Germany it comes from the Lead Awards! Here are some of the pages:

This week I was in the north of Italy as a Judge for “Das goldenes Lenkrad” (one of the must important awards in the car industry in Europe) in the category design.

My first bachelor graduation was Industrial Design. And looking to all those beautiful lines from so many different cars that are coming out in the industry, reminded me 2 things from the time I was still a student:
“Design must fulfill dreams and desires”.

There is a role for emotions.

In reality, what applies to EVERY area where you see design playing a roll (from a car to a newspaper), what best define it for me, is what once Milton Glaser said: “here are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for”.

p.s: In the photo I am with Susie Wolff (Williams Formula 1 driver) after a great talk and a very fun ride in a Lamborghini.

In the beginning of this week I was in Brazil, to watch in the stadium a historical day in World Cups. A sad day for Brazilians, like me, and a unforgettable day for germans and all soccer fans.

Back in Germany, this Sunday is the final. And this is the cover I did for Bild am Sonntag for the big day. The headline says: “Today 80,8 Million hearts beats for you” (german team).

Viel glück, Deutschland!

]]>http://saulosantana.com/?feed=rss2&p=22770A transformation in the biggest car magazine in Europehttp://saulosantana.com/?p=2254
http://saulosantana.com/?p=2254#commentsMon, 09 Jun 2014 23:34:27 +0000http://saulosantana.com/?p=2254Last mounth I had the honor to work on the redesign of Auto Bild, that embraces a new philosophy to continue to be dynamic and indispensable in a multi-platform world.

Every time I enter in a newsroom to redesign a magazine or a newspaper, what I do first is: nothing, just listen.

Listening from the Chief Editor, which view he has about his actual magazine (and not what he wants to change) and making the right questions about his publication, brings him to think about details that he maybe never thought before. Ask the right “whys” to get the valuable “becauses” is the key for the entire project during the months after this first step.

It is incredible that every decision, plan, redesign, rethink in the future, bring us back to that first step.

Auto Bild is one of the biggest car magazines in the world. It was a great and “crazy” adventure to spend some months in this newsroom. Great, because of meeting a very smart Chief Editor (Bernd Wieland), who deeply knows his readers and the real essence of the magazine. Crazy, cause the time for the relaunch was too short and I didn’t want to risk the quality of this first step.

With the team of Auto Bild we rethought the entire magazine; rethinking sections, elements and the way of telling stories, emphasizing elegance, directness and good navigation

We wanted the reader to decide about his priorities on the magazine with the “what you must know, read and do”. Hierarchy gives way to a enjoyable and more intuitive reader decision for every story.

Bellow, I compare the redesigned magazine with the old one (I normally do the number zero taking the content of a real issue) and some highlights from the Style Book, Library, Architecture and Text Newsroom Manual developed for the new project.

Bellow: grid, color pallet and typography. Few highlights from the more than 100 pages given to the newsroom as a project book (Style book, Architecture, Templates, Library and Manual).