Ten things you need to know

DLKW founders back start-up

The DLKW Lowe founders Mark Lund and Greg Delaney have backed Trigger Buzz, a new company providing real-time creative content for brands.

Tesco drops trademark claim

Tesco has given up on attempts to register the dashes under the retailer’s logo as a trademark after failing to overturn the Intellectual Property Office’s decision to reject its application.

Naked hires Vantoch-Wood

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team.

MediaCom dominates shortlist

MediaCom has been shortlisted two-and-a-half times more than the next most-nominated agencies for Campaign’s Media Awards.

Isobel lands Danepak account

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch. The agency beat the incumbent, Bray Leino.

Ars Technica plots UK launch

Ars Technica, the US technology news site owned by Condé Nast, will launch in the UK in spring 2015. The UK version of Ars Technica will include news and reviews, as well as analysis of technology trends.