Ivory Soap Special Edition

"The Ivory Soap Modern Vintage package design is inspired by a collection of original Ivory Soap packaging and advertisements ranging from the late 1800s to the early 1900s."

"To stand out from the visual clutter in the body wash aisle, Ivory Soap Special Edition Modern Vintage kept it simple with clean design, robust typography and a vintage-inspired color palette of crisp colors to create an instant American classic.

“Free of dyes and heavy perfumes, Ivory celebrates over 130 years of bringing simple clean to families everywhere.”

10-Pack Bar version, in Original and Aloe scent. Available exclusively at Walmart in United States."

Gypsy Water Eau de Parfum

Byredo Parfums, Gypsy Water is a scent inspired by romance and myth. The design follows a minimal off white with black san serif typography that gives the design of this box and label a very modern feel. The main detail on the outer package design is an illustrative graphic that is bold and brings the entire design together.

Spinster Sisters Co. Soap Bar

Inspired by vintage soap packaging, Spinster Sisters Co. approached Andrew Cruz to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These handmade soap are produced in small batches with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, phthalate free, and hypoallergenic.

Before & After: Ivory

"Problem: The Ivory soap brand was looking to increase impact at shelf with new consumers without alienating time-tested Ivory enthusiasts. The package refresh needed to emphasize the brand’s attributes of simplicity and cleanliness with an equally clean design.

The Brownie and Madam Optical Company

The Brownie and Madam Optical Company has a fun and strong personality which showcases through their packaging and branding. Designed by San Francisco-based Chen Design Associates the design is both comprehensive and inspired by the late 1900th century aesthetic but with a modern twist. Read more about this design after the jump.

Hudson Made Soap

Hovard recently launched Hudson Made Scullery Soap. A locally harvested soap made from all natural ingredients. The design reflects utilitarian and simplicity with a modern twist.

"The Hudson Made Scullery Soap packaging is a recent product launch for the brand and highlights modern utility and simplicity.

These artisanal soaps are hand-numerated to identify the batch number and wrapped and sealed with a sticker. Simple one-color letterpress printing exemplify 19th century graphics and product packaging which is an ongoing inspiration for the brand.

The typography is based on 19th century American display fonts and typewriter text which strike a balance between historical reference and contemporary design.