From my reading of the facebook Planetside 2 Recruit Centre rewards:Except for badges earned through the PlanetSide 2 Recruit Center, rewards below will be delivered after PlanetSide 2 has been commercially released

One of the rewards is 2 SOE Live Passes ($119 - $139 value)
Earn 2 All Access Passes to SOE Live, October 18-21, 2012 at Bally’s Casino in Las Vegas, Nevada.