Needham is the latest investment firm to step out to quash rumors Disney (DIS) will buy Hasbro...

Needham is the latest investment firm to step out to quash rumors Disney (DIS) will buy Hasbro (HAS). The general consensus is that although the Disney juggernaut would love to take advantage of the direct merchandising opportunities it could realize with a purchase, the toy company trades with a market cap of $4.85B which would make a winning bid too pricey with the Lucasfilm buy still two years away from being accretive to Disney's earnings.