Jay-Z has launched a new website titled Life + Times and already has a fan in Gwyneth.

“Life + Times is incredible — aesthetically, culturally,” Gwyneth tells Jay-Z in GOOP. “When did you get the idea to start it and how long have you been working on it?”

“I started working on it in its various incarnations over a year ago,” he explained. “I’ve thought about it forever. You know how it works, seeing other sites and being either inspired or saying, “That’s s**t. I would do it like …”

“I love seeing everything through your filter, how do you decide what you are going to cover?” Gwyneth asked. “How personal is this?”

“Well there is a basic metric for what we cover but, more importantly, I believe it’s how we cover it,” Jay-Z said. “The DNA is to basically let the subject speak for itself. We don’t want to tell you what to think. As far as how personal? I would say it has to pique my interest.”