A sexy and stylish phone for all occasions

JOHANNESBURG, South Africa – August 26, 2013 – The new Samsung GALAXY S4 Mini smartphone is the perfect blend of powerful performance with a sleek and compact design – the ideal companion for any woman looking to make a statement. Available in White Frost or Black Mist it is the perfect accessory for a night on the town or a powerful device to enhance your work performance and enjoyment.

"Boasting a sleek exterior which houses a vivid and wide 4.3-inch display, there is no compromise on the viewing experience. In fact, with the GALAXY S4 Mini, consumers can enjoy the power and the style of the S4 just in a more compact shape – fitting into any purse or handbag," says Craige Fleischer, Director of Mobile Communications at Samsung Electronics South Africa.

Samsung also understands the pressures of modern life and has made the S4 Mini compatible with a number of apps to make every day easier from not only a personal perspective, but a family one as well. With the S Health app, preloaded to the device, you can monitor your health status and make adjustments to your routine. It has never been more convenient to take control of your wellbeing, everything from calorie balance using the food tracker to acting as a personal trainer for staying in shape.

"The S4 Mini also supports Group Play which enables easy content sharing for up to 8 devices, without the need to for a WiFi or network connection. It offers various options between Samsung GALAXY S4 series mobile devices such as being part of a speaker system for playing all your favourite songs, creating a photo collage or chatting with multiple contacts – perfect for any occasion whether road-trips or just a girls night out," says Fleischer.

Another integral part of the S4 Mini experience is the Samsung S Travel app which provides an intelligent tour guide that fits right into your pocket. You can receive travel recommendations and tourist guides for your next trip ranging from geographic information, local attractions, popular restaurants, and points of interest. The S translator provides instant translation, using text or voice translation on applications including email, and ChatON, breaking down language barriers.

"With the GALAXY S4 Mini, Samsung has created a device that lets consumers capture and rediscover all the stunning moments of their lives and connect with family and friends with ease. In a way, Samsung has maximised the minimalist experience in something that is sexy and powerful all in the palm of your hand," says Fleischer.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 270,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.