Is there a way to find the earliest occurrences of a Twitter hashtag on a particular day? Checking out where the first #speakamerican tweets came from and how things unfolded might tell us something.

My impression is that the number of trolls that started the thing was tiny. I've seen just one complaint by an identifiable person about the ad; that was by ex-Congressman Allen West. But it could easily be news sites stirring up news out of nothing, without Coca-Cola's invovement, or just the kind of panic that regularly sweeps over Twitter.