Fell Fab Products

Fell-Fab Products
2/10/13
1. Situation AuditFell-Fab Products is a manufacturer of interior coverings, which takes 75% of their total production and the rest was based on diverse products for Canadian military, shipping containers, elevators and many other specific products.

Glen Fell, the president of Fell-Fab Products received an offer from North American Airlines (NAA) to overtake the whole interior coverings management process for their company. NAA would have several benefits such as reduction of their costs, less “aircrafts on ground” (AOC) and perhaps better product quality. On the other hand, for Fell-Fab Products it would be a good opportunity to increase their revenues and profits. Everything looks perfect in statistics, but the other side of this proposal is that Fell-Fab Products does not know a lot about running a service operation. Company is concerned because of bad experience with previous partners; they did not hold cooperation with those companies for very long. In this offer the most important reason to Mr. Fell’s doubt is because of their inexperience in this field, and any mistake and failure could cost them money and also bad reputation. Furthermore, Fell-Fab Products’s interiors sales would decrease and their just-in-time production process would be on a stake. 2. Problem/decision statement

Fell-Fab Products is a niche manufacturer that bases its production on flexibility with their customers and just-in-time/zero inventories. Its strength is in having stable customers that require products for long terms, which they served with high professionalism. On the other side, Fell-Fab Products does not have any experience in service operations. 3. Alternative identification

After long discussion we discovered that Fell-Fab Products has two other alternatives besides accepting or rejecting the NAA’s offer. First one is to negotiate with NAA to become their full interior supplier. At the moment they are just accounted for 35% of...

YOU MAY ALSO FIND THESE DOCUMENTS HELPFUL

...INTRODUCTION
In December 1998, Glen Fell, President of Fell-FabProducts (FFP) of Hamilton, Ontario, was preparing his response to North American Airline (NAA), one of FFP’s important aircraft interior customers. Two months earlier, NAA had asked FFP whether it was interested in taking over complete management of NAA’s interiors. Although the proposal was financially promising, it represented a significant departure from FFP’s...

...﻿The product
The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, functionality, styling, quality, safety, packaging, repairs and support, warranty, accessories and services. These product attributes can be manipulated depending on what the target...

...
Test tube
Mortar pestle
Dilute HCl
Disodium hydrogen phosphate
NH4OH
AlCl3
NaOH
Cobalt nitrate
Ammonium carbonate
Preparation of the sample:
Ten of marketed products (tablets/ capsule) is taken and crushed in mortar pastle. This powder is used as a sample through out the experiment. Sample is taken, then dilute HCl is added, when dissolved the solution then filtered the sample, which is a...

...have to offer more customization, Braaap have to make it easier to purchase, Braaap have to do more, be more.
This report shall examine Braaap’s product, identify the key characteristics of their products and services and their significance to the market and to review pricing policy and analyse pricing variables to determine their effect on demand.
Product:
Warranty-----Lifetime Warranty cover
The Lifetime Warranty is fully active for the life time...

...The Product
OBJECTIVES:
* Definition of Product
* Product Concept
* What is Branding Packaging and Labeling
What is Product?
A product is anything offered for sale by a firm to buyers to satisfy their wants and needs. Products may take any of the following forms:
* A physical object like a toy or a kilo of pork
* A service like a Ferris wheel ride or a dental check-up
* A...