“2011-09-28 20:17 First came Little land, where children can play and pass the time while their parents shop at Ikea. Now open “Man’s Land”, where the men can play games, watch sports television and eating hot dogs while women shop in peace.

It writes retail newsletter Market.se.

That’s when the furniture giant is investing heavily in Australia and southern hemisphere’s largest Ikea stores will open in Melbourne that you are investing in a “male-kindergarten”

There may be reluctant to submit to their women who receive a box that automatically reminds you when it’s time to get on the Men’s land. In the meantime, they can pass the time playing console games, pinball, watch sports television and sink into the sofas with a free hot dog.

According Ylva Magnusson, press officer at Ikea Sweden, there are no plans to open a male kindergarten in one of the stores in Sweden.”