Join the Factor team for this taxonomy that workshop geared to the taxonomy needs of enterprise scale taxonomies. We will cover the breadth of inputs needed to design taxonomies and then show how to translate these inputs into a durable and sustainable taxonomy. The workshop includes activities geared to provide experience with many aspects of the taxonomy design and building process. Read more »

Is your customer experience seamless? Aligning information across systems, business units, and workflows is essential for a robust omnichannel experience. How do you provide a consistent customer experience across digital and physical touchpoints? You need to understand your users, assess your organization’s own capabilities for change, and design information structures that can be applied at scale. Understanding […] Read more »

How do you turn casual browsers into eager buyers? Powerful product detail pages (PDPs) help you use information to close transactions. They are the final touchpoint that help a customer make that crucial decision – to buy or not to buy? Some of the primary benefits of having strong PDPs are: The best product detail pages offer richer […] Read more »

Your customers can’t buy your products if they can’t find your products. Here at Factor, we spend a lot of time thinking about and designing navigation for e-commerce. It’s the cornerstone of a great e-commerce experience. Great site navigation attracts and converts shoppers. It does this in a few ways: If you have a large product assortment, […] Read more »

We’re pleased to announce that Factor will be an exhibitor at the National Retail Foundation’s Big Show in New York City on January 15-17. Effective retail customer experiences are built on well-constructed information architecture. Factor works with retailers to create omnichannel experiences driven by how their customers see the world. We help retailers ensure all the […] Read more »

How do you build a good taxonomy? That’s a big question, and it has all kinds of complicated answers. It’s also not the question we’re answering here. Instead, we’ll ask you: How do you build the right taxonomy? A taxonomy that’s good might not be right for the people who are going to be using […] Read more »

So, you did all this work and built these fantastic taxonomies and navigation models. Aren’t you done yet? Not really. Like architectural or backcountry trip plans, the realities of the situation will require modifications and adjustments to the information architecture. The taxonomies, metadata, content models, and navigation that make up the IA will all be tested during implementation. […] Read more »