Search Engine Optimization

Optimize your website and content so potential customers can easily find you on search engines.

We help businesses get discovered online. With an optimized website and SEO content, potential customers will find your business when searching for terms and asking questions about your industry. Being highly visible is important in an increasingly crowded internet landscape. If you’re not one of the first things a potential customer sees when he or she searches for answers, you’re likely to be ignored. Even worse, your competition might attract that visitor instead.

Optimized content helps potential customers in every stage of the Buyer’s Journey find your company. Backed by the right strategy, your SEO content will be there to provide helpful answers, establish trust, and build your brand. Recently, long-tail keywords have fallen out of favor. In their place, we build content topic clusters and Pillar Pages, giving your website stronger architecture and alerting search engines that you’re an authority.

Content SEO

Pillar Pages

Pillar Pages have moved ahead of long-tail keywords as the prominent strategy in SEO. Long-form pages that link out to several smaller related pages, Pillar Pages act as as comprehensive guide to a particular topic or concept.

Topic Cluster Model

The Topic Cluster Model is the newest approach to SEO, based on changing search algorithms. Anchored by Pillar Pages, topic clusters are a series of blogs all written around a core topic and linked together.

Don’t Believe These Myths

We’ve debunked seventeen of the biggest SEO myths that are still prevalent in 2018. Don’t fall prey to these falsehoods about SEO.