Tissot sails into Bluewater with retail kiosk

Swiss watch brand Tissot it set to open its second UK kiosk space at the Bluewater shopping mall in Kent, following the success of its debut kiosk venture in the Brent Cross shopping centre in North London.

Tissot said the opening follows “a successful launch into the retail sector” in December 2011, when it opened its Brent Cross space.

The new Bluewater boutique is situated on the ground floor and will sit alongside fellow Swatch Group brand CK watches and jewelry.

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Following on from the Brent Cross retail concept, Tissot have developed the design further by installing digital screens to showcase the brands association with sporting events, including MotoGP, with imagery of its ambassadors including Tony Parker and Michael Owen.

The kiosk will also feature the new collections launched at BaselWorld this year.