Former GM exec Mark LaNeve takes over as head of Lincoln's ad agency

7:37 PM,
Apr. 8, 2013

Mark Laneve in 2009

Written by

Former General Motors executive Mark LaNeve is replacing Cameron McNaughton as president of the New York agency creating Lincoln's advertising.

LaNeve, 54, will continue as chief operating officer of Team Detroit, the Dearborn-based ad agency that oversees Ford advertising. McNaughton who has been president of the Hudson Rouge agency in New York since it was created in August, specifically to handle Lincoln marketing and advertising, will pursue other opportunities, said Ford and Team Detroit spokesman Chris Preuss.