Thursday, July 22, 2010

Mercedes-Benz Fashion Week Swim gave guests a treat with the Swell Suits group show of men’s swimwear. Anyone who needed some eye candy were satisfied by the end of the presentation.

Designers Parke Lutter and Ronen Jehezkel came from different backgrounds (One from Parsons School of Design in NYC, the other from Italy’s Instituto Europeo Di Design). Together, they created Parke & Ronen, a men’s swim collection inspired by 1950’s silhouettes.

Not for the shy boy, the runway had everything from skimpy rainbow-striped briefs to flattering European cut shorts. The prints were bold and graphic; the color palettes had a retro 50’s to 80’s feel.