Federation Square

Home to major cultural attractions, a bustling hospitality hub and world-class events, Federation Square required a website which defines their role as Melbourne’s meeting place. We worked with them to deliver a virtual environment which gives users the sense that they are immersed in the physical space itself – with large hero imagery, dynamically updating events and a fully integrated mobile site.

This significant undertaking involved not only a complete new front end design, but also an entirely new back end and content management system. The site we developed utilises a highly customised CMS, which also feeds through to custom-designed smart phone templates for users on-the-go. It dynamically integrates Fed Square’s event booking system, calendars and TV screen scheduling. Social media integration also forms an important part of the site – with live Twitter feeds, Facebook integration to all events and video feeds from Fed Square’s Vimeo account. The end result has been the design of an image and media rich site – which captures the lively atmosphere of Melbourne’s leading arts and cultural space, while also providing Fed Square’s management team with a simple and fully integrated content management system.

Six months on, Fed Square’s mobile traffic is up 50%, and their click through rate on EDMs are six times higher than the industry standard.