Category: SEO Case Study

This article will cover the facts and stats celebrating 19 years of SEO. It will focus on how Google has dramatically changed Search Engine Optimisation (SEO) over that 19 years of time.

Search Engine Optimisation (SEO) has always been in the process of endless change and development. When SEO has just begun, it was all about altering back-end code, a shady practice of keyword stuffing and spamming links until your ranking started to be positively well for the keywords you wanted. In short, search engines sucked. A lot.

But in September 1998, the world of online marketing and SEO has appeared to dramatically change overnight when Google was launched and stepped in into the game.

Honestly, Google did a great job of understanding ranking factors that could showcase great content, user intentions behind searches, and how to focus on beating away spammers. That catapulted Google to the number 1 search engine used but ever since then, it has been an unending race to be at the top rank for commercial keywords. It has been extremely difficult as of late.

When it comes to local businesses, there are many people who are unsure about how to proceed with SEO or search engine optimization. This is due to the fact that local SEO is slightly different to traditional and general SEO. However, it is possible to overcome any problems you have with local SEO by understanding the steps that you need to take.

Complete Keyword Research

As with general SEO, keyword research is important for local SEO. The only difference is that you will need to include the location of the business in the keyword research. This means that if you are marketing a restaurant in New York, you will have to include the city New York in the keywords you want to target.

However, it is important to note that these head term keywords will have large amounts of competition, so you will have to look at some long-tail keywords as well. You can do this with a tool that lets you analyze your competition effectively such as SEOcrawler.io so you can boost your conversions, rankings, and visibility much easier.

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I decided to write this post after having a few friends ask me about how to rank their website. They wanted to rank for terms that I thought were fairly easy to rank for. Their sites were preventing them from ranking for the terms, so there was no need for some backlinks (yet). I took the experiment (turned it into a case study of sorts) and decided to walk through exactly what I did. I could definitely say that the results have been fantastic overall!

They had one main site that we focused on. It was in the “Selling To Real Estate Agents” space. That meant theirs was a niche,