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In the video above, Kevin Spacey says: "Let them binge...The device and the length are irrelevant...It's all content. It's just story. The audience has spoken. They want stories. They're dying for them."

Kevin Spacey, most recently better known as Frank Underwood, everyone's favorite political operator, gives us a rousing speech on the convergence of platforms and forms of entertainment. iPad versus the big screen -- who cares, he says. Audiences care about stories. And it's all content.

As we see various mediums mesh, merge, and blur -- we are left wondering what business models look like for multi-channel networks, online video companies, and traditional television networks.

Recently, Luma Partners -- a Silicon Valley and New York-based investment bank, examining the intersection of media and technology -- specifically explored the future of television.

They did so because they were meeting with a number of startups that wanted to disrupt the space.

“We spend a lot of time with startups from the online video space, and many of them were saying ʻWeʼre going to disrupt traditional T.V.ʼ And weʼd ask them how they were going to do that,” said Brian , partner at Luma Partners.

“Thereʼs actually very little knowledge amongst the tech community here on how traditional T.V. works.”

Hence Luma Partners began their research. They compiled data and information from , HBO, media buyers for traditional television, Mediaocean, Simulmedia, and others.

The investment bank calls T.V. “the original native advertising platform.” After all, commercials were a natural transition from your regularly scheduled programming. Television is also the largest marketing category.

Using data to determine which shows get produced. “Youʼll see all the main players adopt more data-driven models,” said Andersen.

The viewers are in control. “They want to watch whatever show, whenever they want, on whatever device they want. So you’ll start to see T.V. everywhere – on any device. On-demand T.V. – there will be more and more of this. What’s going to happen to traditional line-ups? The concept of channels goes away, when people just choose their shows.”

The navigation experience. “User interfaces will be more intuitive than your current remote control.”

Fiber. “Once Google Fiber rolls out wider to more of the country, Google could become a large T.V. ad provider,” he said about the tech giant’s efforts to offer faster Internet and crystal clear HDTV.

Right now, Google Fiber exists in Kansas City and several other cities in Missouri. Fiber is also in Provo, Utah and in Austin, Texas.

Luma Partners underscored that traditional T.V. will benefit from digital. And digital will benefit from traditional T.V. A symbiosis that’s likely to live for some time.

Traditional T.V. will specifically benefit by borrowing some of digitalʼs data-driven tricks, specifically in advertising. Andersen described a scenario in which commercials get more targeted.

“Right now, most of the ads you see on T.V. – everyone else sees the same ads. That will change: One person will see a Ford truck ad and the house next door gets a cruise commercial,” he said.