NI Tourism Minister, Arlene Foster has launched a new Titanic website in New York

“Today Northern Ireland is establishing a global reputation based on creativity and innovation. Our vibrant arts, music and film sectors together with a range of cultural and leisure offerings provide interesting opportunities for visitors and investors.

Commenting on the potential of the exhibition to bring Northern Ireland to the attention of a huge audience in New York, Niall Gibbons, Chief Executive of Tourism Ireland, said: A Titanic website has been unveiled in New York.

It will profile Northern Ireland and its shipbuilding heritage and aims to attract thousands of tourists.

In 2012 tourism chiefs will highlight the centenary of the ocean liner's Atlantic sinking which saw 1,500 lives lost in April 1912.

Niall Gibbons, chief executive of Tourism Ireland, said: "We have an exciting promotional programme in the pipeline in the run-up to the Titanic centenary, which kicked off this week

with our major Experience Northern Ireland - Titanic And More showcase in New York.

"Our aim is to capitalise on the huge interest that exists among people around the world and to remind potential holidaymakers everywhere about Titanic's connection with Belfast and Northern Ireland."

The website will feature a series of short films promoting the link between the Titanic and Belfast.

To promote Northern Ireland as a world-class tourism and business tourism destination in the major gateway city of New York. In the run-up to 2012, Tourism Ireland is planning an extensive series of promotional events to keep Belfast, Northern Ireland and Titanic in the international spotlight and to encourage Americans – and other overseas visitors – to come and see where the whole story started.”

Tourism Ireland is has a dedicated Titanic website to profile Northern Ireland and its shipbuilding heritage. Central to the website will be a series of short films which will be used for online campaigns and on popular social networking sites. The films will recount different aspects of the Titanic story in the run-up to 2012. The website was launched at the September event in New York.

The ‘EXPERIENCE NORTHERN IRELAND - TITANIC & MORE’ exhibition took place 24-29 September, in the Vanderbilt Hall of Grand Central Terminal, in New York.