Take a look at the "Eyes" television advert for Ubisoft's Assassin's Creed II, but don't be surprised to find it looking right back at you.

This "Eyes" ad, created by advertising group Cutwater with help from Anonymous Content, shows off the eyes of death - the eyes of Ezio's victims - before shifting over to some gameplay footage for those unmoved by those icy orbs. The ad becomes a bit more chilling when you realize that there's a clock somewhere striking 22 o'clock. Go ahead, count.