Overview

Samsung Redefines Mobile Lifestyle

Following up with the recent Mobile World Congress in Barcelona, we've seen quite a substantial number of mobile devices heading to our shores from the Samsung bandwagon. Positioning themselves as the second largest mobile phone manufacturer to date, Samsung is gearing up for a strong year ahead with the introduction of 11 new handsets, segmented into various categories.

Held at the Shangri-La Hotel, the media was greeted with an opening address by Mr. Yoon Ki-Heung, Managing Director, Samsung Asia Pte Ltd. "Building on our strong performance in the region and here in Singapore last year, Samsung continues to complement our technology and design leadership with in-depth research into the evolving consumer needs. We will embed ourselves into the latest consumer trends and preferences to deliver innovative products tailored for different segments, as we strive to further increase our market share and strengthen our industry position," said Mr. Yoon.

Identifying and catering to the differing lifestyles of every consumer, Samsung presents their offerings in six key categories: Infotainment, Business, Style, Multimedia, Connected and Essential. So without further ado, we'll dive into the different lifestyle categories as depicted by Samsung to give you a rundown of what's heading our way.