Mike Lynch, chief executive and founder of software giant Autonomy, shares his
30 second elevator pitch and reveals how he copes with the pressure of
running an international business

Mike Lynch, chief executive of software giant Autonomy, has revealed how he manages the personal demands of running an international business.

Mr Lynch regularly starts his day early dealing with events in the Far East and ends it talking to his teams on America's West Coast. He has admitted that his laptop sits on his bed side table.

"In an always on world the danger is you can quickly get into the situation where you are reacting to what's going all over the world and it doesn't stop," he said.

His strategy for coping with this pressure? "I live in rural Suffolk, which is a place that is 50 years back in time, and the conversation down the pub is the same as it has been for the last 100 years, which is how do you catch moles – which is a great unsolved problem, a bit like Fermat's last theorem was – and I find that when I am there and turn off the device, that's what gives me my recharge."

In the video interview, Mr Lynch also gives his 30 second elevator pitch for Autonomy and his advice on the importance of selling.