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What Is Purse Power?

Purse Power – We have it. Let’s use it. Purse Power is THE source to find and buy from women-owned and women-run companies. Purse Power is a web/mobile platform where women can use their trillions of dollars of purchasing power to buy goods and services from women entrepreneurs and companies that improve opportunities for women and girls. Join the Purse Power movement!

Purse Power donates 20% of its profits to domestic violence prevention and shelters for battered women and children.

Corporate America cares about one thing — revenue. Women control the purse strings in the United States. If we act collectively and buy products and services from companies that support women and girls, glass ceilings will shatter and lives will change.

These companies have 20% or more women on their boards of directors and women CEOs. Click on a company to learn more or shop now.

The List

Use this list of companies to help you make purchasing decisions. Check back for new companies.

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The Purse Power Story

Donna Miller, Dr. Phyllis Pennington and Dr. Karen Nern

The Babcocks expected their daughters to achieve professionally and make important contributions to the world. Karen and Phyllis became doctors. Donna became a senior corporate leader and a professional certified executive coach.

It didn’t take Donna long to become concerned about the absence of women at the top of the corporate ladder. She came up with an idea. What if women used their trillions of dollars of purchasing power to buy products and services from companies that actively advance opportunities for women? And what if whatever mechanism she came up with to support women and girls also helped reduce domestic violence?

Twelve independent studies report that 18 to 48% of battered women have delayed their decision to leave their batterer, or have returned to their batterer, out of fear for the welfare of their pets or livestock.

Upwards of 10 million children are exposed to domestic violence in their homes each year in the U.S.

Between 30 and 60% of children in homes with domestic violence are directly abused.

In 70% of the cases in which an abused child dies, there has been a pattern of abuse against the mother.

Children who are exposed to domestic violence are less likely to succeed in school than children who are not exposed.

Up to 60% of men who abuse women also abuse children.

Male children who witness the abuse of their mothers by fathers are 50% more likely to become men who batter in adulthood.

Youth who witness domestic violence are at increased risk for suicide and substance abuse.

For more information and assistance, download the fact sheet from the National Coalition Against Domestic Violence.

Source: Oklahoma YWCA

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Many thanks to the Babcock sisters and the people who recognized immediately that Purse Power was an idea whose time had come.