Culture professionals blog + Heritage | The Guardianhttps://www.theguardian.com/culture-professionals-network/culture-professionals-blog+culture/heritage
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Audience engagement in arts and heritage: the traps we fall intohttps://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/oct/06/audience-engagement-arts-heritage-traps
<p>Arts and heritage organisations must radically change their approach to audiences if they are to remain relevant<br></p><p>• Read part two of this series: <a href="http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/oct/13/audiences-arts-culture-heritage-solutions">solutions to our problems</a></p><p>Audiences are always on my mind. They are my constant reference point in a role that requires me to help heritage organisations remain relevant and appealing to people. As part of my <a href="http://www.cloreleadership.org/">fellowship</a> on the Clore Leadership Programme, I recently entered the world of the arts and through my secondment to Bristol’s Watershed, I was asked to look at the relationship between arts providers and audiences in the city. By talking to the leaders of these organisations, I gained what was for me a fascinating insight into the challenges the arts face and how these compare to those in heritage.</p><p>This made me think about the role these two arms of culture have to play and what makes them relevant to society today. Crucially, it brought into question how we think about audiences: how we position them within our organisations and how we structure our thinking and development around them.</p> <a href="https://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/oct/06/audience-engagement-arts-heritage-traps">Continue reading...</a>Culture professionals networkAudiencesDigitalMuseumsHeritageCultureMon, 06 Oct 2014 11:00:08 GMThttp://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/oct/06/audience-engagement-arts-heritage-trapsPhotograph: Jon TonksCategorising arts and heritage audiences has its pros and cons. Photograph: Jon TonksPhotograph: Jon TonksCategorising arts and heritage audiences has its pros and cons. Photograph: Jon TonksJames McQuaid2014-10-06T11:00:08Z