The street-level Spirit of Hockey is the official retail store of the Hockey Hall of Fame. Featuring exclusive HHOF gear, a large selection of fully-licensed NHL and Hockey Canada apparel and other hockey-related merchandise.

One of the exciting design elements of the store is the larger-than-life sculpture based on Ken Danby's iconic "At The Crease" painting. The sculpture is located at the store's interior entrance within Sam Pollack Square, Brookfield Place.

The Spirit of Hockey retail store is open 362 days a year, with the exception of New Year's Day, Christmas Day and Induction Monday.