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So long, Ryan Gosling: there’s a new hipster heartthrob meme in town. Say hello to the burly, bearded mug of Bon Iver — a.k.a. Wisconsin musician Justin Vernon — who is the subject of the latest one-off Tumblr that’s gaining traction: Bon Iver Erotic Stories. The blog — boniverotica for short — couples pictures of the artist in full sensitive-beefcake mode with outdoorsy, naughty, hilarious fantasies of what life would be like as Bon Iver’s lover.

“I’m at the farmer’s market with Bon Iver. We can’t decide which artisan cheese we like the most! We propped our bicycles against a bush and made love by the creek and then had raspberry pie.”

“Bon Iver heard me cough from the other room. I heard the door slam, and moments later he returned: with armfuls of lemongrass, humanely terminated free-range chickens and fresh greens, and he whipped up a soup to cure me. As he spooned it into my mouth, he kissed my throat and whispered, ‘That was a close one, baby.’”

“Bon Iver made me a dreamcatcher with feathers he collected on our nature walk. I dreamed about him – until he woke me up by gently biting my neck.”

The site is the brainchild of a trio of Colorado twentysomethings, Alice Warren-Gregory, Anna Sawyer and Alex Finkel; the idea first came up when they were driving home to Boulder from Denver a week ago “at like 3 a.m.” and started talking about a recent Bon Iver video. “I was gushing about it, and we all started gushing about it, and we realized that we found Bon Iver inexplicably sexy; we just wanted to ravish him,” Sawyer tells TIME. “Including Alex, who is a very confident heterosexual young man.”

They started making up erotic stories about Bon Iver and texting them back and forth; on Tuesday, they launched the Tumblr and by Thursday it had gone viral. “In about 3 days we’d had about 100,000 visitors,” says Sawyer, “which is amazing.” At the moment, the three of them write all the content on the site, although they say they’ve received a high volume of submissions, some of which “are comedy gold.” Let’s be clear on that point: the site is a parody, and Sawyer and Warren-Gregory are not the kind of romper-wearing artisanal cheese fanatics they emulate online. Warren-Gregory is an attorney, Sawyer is a content marketer for technology company (Finkel is the co-founder of a tech startup called Trendsttr). Although as Sawyer notes, “We do live in Boulder, Colorado, so we’re familiar with the lifestyle.”

As for the artist himself, Vernon received a Best New Artist Grammy earlier this year and has been parodied on Saturday Night Live by Justin Timberlake, so the trio assume he’s got a pretty good attitude about the whole thing. “If I were Justin Vernon, I would be flattered,” says Sawyer. They have, however, heard from Vernon’s girlfriend, singer-songwriter Kathleen Edwards. Her comment? “A girl can dream.”