The See what good food can do. campaign is transforming shelters by giving one in each of the continental United States $5,000 worth of Pedigree Food for Dogs and $5,000 worth of shelter renovation and improvement projects.

Pedigree is also encouraging others nationwide to share their stories on Twitter, Facebook and Instagram using #DogTales. For each story shared, the Brand will donate a bowl of food to a shelter in need, up to 100,000 bowls.