Adobe reached out to design firm Sagmeister & Walsh to redesign the new logo for their Adobe MAX Design Conference, and Sagmeister & Walsh reached out to us to produce the project. As is often the case with Stefan and Jessica, they answered the brief by thinking way outside the box. Over the course of 24 hours, using 7000 pencils, 1200 feet of rope, 1400 sheets of paper, and one trampoline, they executed a “play experiment” to create their design solution. And, no one stopped working until the design was perfect. The end result was a gorgeous new logo, where the process (told through 24 hour documentation) was as important as the end result. We had a great time working with Adobe and S&W, before and after the 24-hour creative session.

If you missed the Times Square livestream you can still get a look at the action in this Behind the Scenes video we produced by Brian Petchers.