Ten Questions: Lulu Kennedy

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Journalist, promoter, gal about town—Lulu Kennedy wears a lot of hats, but the "It Brit" is no doubt best known for founding the non-profit Fashion East and MAN designer showcases during London Fashion Week. Kennedy's work in nurturing young designers—among them, Jonathan Saunders, Roksanda Ilincic, Holly Fulton, and J.W. Anderson—hasn't just redefined British fashion; it's also landed her an MBE and a spot on the Queen's 2012 New Year Honours List. Now embarking on her own line, Lulu & Co., London fashion's fairy godmother has taken the time to answer ELLE.com's ten questions.

1. What is your favorite smell? "Sun-kissed skin."

2. What do you consider to the epitome of happiness? "Watching the sunrise on Tulum beach. It makes you feel wildly alive."

3. How do you define luxury? "Having the time to daydream to my heart's content."

4. What is the last dream you remember? "Something about missing a plane with my ex-boyfriend."

5. What's your favorite childhood memory? "A load of us kids squashed onto one sofa, under a duvet, eating ice cream and watching Miss World. Even though we were all squabbling, it was the best fun ever."