Yes, we agree. As a matter of comparison, the 335 seemed to always come out on top against the C-Class. Now that the C350 is put against the 328, it seems like the other way around. In a luxury market traditionally dominated by two makes, would Mercedes and BMW want to gamble with identical models the way Toyota and Honda do?

From another perspective: will Audi's surge in the luxury offerings change the overall landscape? Will a third party change the consumer's annual election for a luxury car?