Creator Studio: The New Social Media Management Tool for Facebook

These days, it can be tough to keep up with your Facebook Pages. After all, there’s a lot going on, and it can be cumbersome to try to keep tabs on what content is performing the best. This is especially true if you have multiple Facebook Pages to manage.

Heck, there are probably even features in Facebook you don’t even know about because there’s just too much to keep track of.

Wouldn’t it be nice if you could somehow monitor all of your Facebook content and Pages from one place and be able to determine exactly what your audience wants and how your Pages are performing?

You’re in luck! There is a new social media management tool that does just that, and it just so happens to be free! It’s the new Creator Studio, which is kind of like Facebook’s own version of Meet Edgar.

Integrated Social Media Management for Facebook

It may seem overwhelming at first, but when you take a little time to get to know Creator Studio, it will save you a lot of time and money. What it does is integrate all the tools you need to manage your Facebook Pages, including posting, monetizing, and measuring content across all of your pages.

How to Access this New Social Media Management Tool

To access Creator Studio, log in to your Facebook Page, click on Publishing Tools, and then click on Creator Studio under the Tools section.

Creator Studio Features & How They Work

Now, we’ll walk you through all the different features within Creator Studio, so you can grasp what it can do for you and start using it to streamline your Facebook Page management.

Creative Features

Create Posts

You can post content right from within Creator Studio. Simply go to the Home tab, click Post something, and then select the Page you want to post content to. Then, you select from more than 15 post formats, some of which include photo, video, multimedia, poll, event, list, offer/discount, and start a Q&A.

Posts can be sent immediately, saved as a draft, scheduled for a future publish date, or backdated to indicate when to stop showing the post in your News Feed.

Boost Posts

When you boost a post, you essentially turn your post into a Facebook ad with just a couple clicks. You can boost a post from the Home tab by locating the post you want to boost and clicking Boost Post. Alternatively, you can do the same thing from the Content Library.

Create Video Playlists

Playlists are a great way to organize related videos, allowing viewers to watch your videos in a set order. To create a Playlist, go to the Content Library in Creator Studio and click on Playlists and then New Playlist. You can also add a new video to an existing playlist by clicking Add to Playlist when you upload the video.

To select how you want the videos to be ordered within the Playlist, click on the Playlist you want to re-order, then click Re-order Video, and then click Ordering. You’ll then see several options to choose from.

Use Sound Collection to Add Music & Sounds

The Sound Collection feature in Creator Studio gives you access to free music and sounds that you can legally use in your videos. You can easily search by keyword, genre, mood, length, and more. To search for music, go to the Tracks tab; go to the Sound Effects tab to search for sounds.

Management Features

Manage Your Content Through the Content Library

From the Content Library in Creator Studio, you can see an overview of all of the content you have published on your Pages, as well as insights on each post. You also have the ability to edit, boost, or delete specific posts by clicking the checkbox next to the post.

Another time-saving benefit of the Content Library is the Crossposts feature, which allows you to reuse a video on multiple Pages without having to share it or upload it again.

Manage & Protect Your Pages

From the Pages section in Creator Studio, you can see an overview of all the Pages you have admin access to, as well as general information about each Page, such as the number of followers, roles on the Page, and Ad breaks, if eligible.

The Rights Manager tab helps you detect audio and video content that matches yours on Facebook and Instagram to help you protect your copyrights. To use this feature, you’ll need to apply to be approved from the Pages tab. Once approved, you’ll set up rules and conditions for detecting copyright infringements.

Manage Messages & Comments

From the Inbox tab in Creator Studio, you can manage the comments that are left on your Facebook and Instagram posts as well as the messages left on your Pages. You can then read and reply to messages and comments all from one place. The Inbox also allows you to filter by and assign your messages to unread, follow up, done, or spam folders.

Monetization Features

Earn Money with Ad Breaks

The Ad Breaks feature, which can be found in the Monetization tab, is used to place ads on your Facebook videos in order to earn money from them. You have the ability to control where the ad break is placed as well as what type of ads show in each video. From the Videos tab, you can view all of your videos that have been approved for ad breaks and their estimated earnings.

To be eligible, your Page must have at least 10,000 followers, your video must have had at least 30,000 one-minute views and be at least 3 minutes long, and you must follow the Monetization Eligibility Standards.

Measurement Features

Access Enhanced Insights

By using the Insights tab in Creator Studio, you can gain a very detailed understanding of how well your content and Pages are performing.

You can view the performance of your videos, including watch time, view counts, and follower activity. You’ll be able to see which viewers return week after week, and you can compare different periods of earnings.

In the Performance section, you can compare daily insights across certain time period and Pages. You’ll simply select the Pages you want to look at and a date range to view the minutes viewed, comments, shares, reactions, audience growth, and views that have lasted over 3 seconds. You’ll also be able to view paid vs organic traffic, and top Videos and Pages.

From the Audience section, you can view how many people saw, viewed, and engaged with your videos on one or more Pages. It also helps you understand your audience based on demographics, such as age and gender.

In the Earnings section, you’ll be able to track the earnings from your ad breaks. You can see the earnings you gained from both the videos you uploaded and crossposts and shares of those videos. Earnings insights are broken down into the estimated earning based on impressions, the number of views that were one minute or longer, the amount of money you earn for every 1,000 1-minute plus views, and the amount of money advertisers paid to show 1,000 ad impressions on your content (CPM).

Who Can Benefit from Using Creator Studio

If you tend to focus most of your social media efforts on Facebook, then the Facebook Creator Studio is an amazing option because it is free and helps you streamline all of your Facebook management.

It’s important to point out, however, that if you manage various social platforms, then a social media management tool such as Hootsuite or Meet Edgar is likely to be more suited for you since you’ll be able to manage all of your social media platforms in one place.

In Summary

Creator Studio is a powerful social media management tool that can help you gain a new perspective and understanding of your social media actions. It arms you with a slew of information and can help you streamline your efforts across multiple Facebook Pages. This free tool is definitely worth looking into for those who primarily use Facebook.

At Viral Solutions we are committed to seeing your business succeed. It is our goal to grow your business with proven digital marketing strategies that will help leverage your business for the long haul, no matter the industry.

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