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Mexico, DF The month of love and friendship has arrived and while some start looking for the ideal gift your partner or friends, others repudiate high degree of marketing and consumerism that causes that date.

Whatever our stance, it is interesting to see how people behave against special dates like Valentine's Day. Therefore, we present 11 points that we have extracted from different sources, related to the celebration of the Day of Love and Friendship.

Notes on the Day of Love and Friendship:

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It is estimated that in the United States $ 14 billion is spent each year to celebrate Valentine's Day.

53 percent of American women would leave their boyfriends if they did not give them anything this day.

38 percent of American men have thought about ending a relationship in order not to deal with the problem of choosing the "perfect" gift for their partners.

In 2011, 83.6 percent of Latin Americans had plans to celebrate the Day of Love and Friendship.

Venezuela is the country where this day is celebrated with 89.7 percent of its inhabitants. Peru is followed by 87.9 percent and Chile with 86.5 percent.

Mexico is the fourth country that celebrates the Day of Love and Friendship, with 84.4 percent.

12.4 percent of Latin Americans celebrate Valentine's Day just because their partner likes them.

93.4 percent of people are thinking of buying a gift from their partner.

48.9 percent of the people who give a gift have thought to buy it online.

What is most rewarded on this day is a romantic dinner (20.7 percent), followed by electronic items (13.2 percent), fashion items (9.3 percent), flowers (9.3 percent) and teddy bears (8.1 percent) hundred).

The gifts that least people would like to receive are books (14.3 percent) and teddy bears (11.6 percent) - even though they hold the fifth most gifted article.

* Data extracted from the study conducted by OH! MercadoLibre panel and the magazine Selections edition February 2012.