The analysts forecast the retail market in China to grow at a CAGR of
9.64% during the period 2017-2021.

Retail Market in China 2017-2021, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the
market landscape and its growth prospects over the coming years. The
report also includes a discussion of the key vendors operating in this
market.

One trend in market is online and omni-channel trade. Omni-channel
retailing has seen considerable adoption in the market, with more
vendors realizing the vital role this channel plays in ensuring that a
product gets maximum visibility. Omni-channel retailing uses a mix of
distribution channels like retail stores, mobile stores, online stores,
mobile app stores, and telephone sales for enhancing customer
engagement. Retailers are focusing on integrating independent channels
of sales.

One driver in market is premiumization. Premiumization has been one of
the reasons for the growth of the retail market in China and refers to a
market strategy adopted by retailers to try to get customers to buy more
expensive products by presenting a proposition with a higher value by
cross selling and upselling of the product. One of the factors that has
encouraged premiumization is the increasing consciousness about health
and food safety among consumers.