The venue will be the America Square Confrence Centre in London, and the event will be happening on 16th February 2017.

AWE USA JUNE 1-2 2017

AWE returns to Santa Clara, California on June 1-2, 2017 for its eight consecutive year in the USA. In 2016, AWE saw nearly 4000 people hear from 200 speakers and demo the latest in AR, VR and wearable tech from 200 exhibitors in our largest event yet. Mark your calendars for AWE USA 2017.

VRX 2016: December 7-8, San Francisco, USA

Put Your Business at the Forefront as Virtual Reality Goes Mainstream
December 7-8, 2016|San Francisco, USA

Laval Virtual is one of the most important events in Europe showcasing innovations and new technologies. Virtual reality and augmented reality are the core to the show. With more than 150 exhibitors and 40 countries represented, Laval Virtual is essential for professionals, students, tech enthusiasts and curious novices.

L’Oreal Paris has launched an augmented reality makeup mirror, Makeup Genius, using advanced facial mapping technology to allow users to virtually try on various products and looks on their mobile or tablet.

L’Oreal Paris want its products to be more accessible through this new app by providing an innovative try before you buy solution. The app, available on Apple and Android devices, allows users to scan a L’Oreal Paris product or advertisement to detect a colour match, virtually try on individual products, or test out entire looks from L’Oreal’s expert makeup artists. The app also gives users the option of sharing looks to Facebook.

“At L’Oréal, our ambition is to offer beauty for all. To meet the diversity of the Australian consumer needs, we are offering scientific expertise from our extensive range of products to add value to our consumer’s digitally connected lives,” said Eymery.

The app also offers an E-commerce service to buy L’Oreal Paris products, but this function is not yet supported in Australia.