With the flip of a switch, Google has made one of their most interesting apps available to millions of users. They didn’t do this by making it available to more of their own OS, but instead by making it available to Apple customers.

If you’re a frequent user of Google’s free services, Now is an incredible tool to take advantage of. Even if you’re not a fan of talking at your phone (unless there’s a human being on the other end), Google Now’s contextual awareness is significant. The service spans your entire Google account, pulling traffic information from location searches as easily as it does movie showtimes. The more ways you use Google, the more you get out of Now.

When the service was released alongside the latest version of Android, a significant chunk of the Google ecosystem was left to wonder what it would be like to experience Now. Their latest update reaches out to a whole new audience, and in doing so increased their total possible user base exponentially.

Google Now for iOS has been a long time coming, complete with a brief public finger pointing from Eric Schmidt himself to help bring it to market. Now that it’s finally available on iOS, the addition to Google Search is available to every iPhone from the 3GS to the iPhone 5, every iPod Touch, and every iPad. Nearly every iOS device since 2009 has the ability to access Google Now. Compared to Android where only 25% of the total ecosystem, almost every phone or tablet released in the last year has access to Now. The other 75% of Android users will only see Google Now when their phones update to the latest version of Android or they move on to a new phone to tablet.

This isn’t a new problem for Android users. In fact, it’s been the same story from Google for a little while now. The core of Android’s ecosystem will tell you that if you want the latest and greatest from Google you should get a Nexus device. Unfortunately, the Nexus 4 pales in comparison to Android titans like the HTC One and the Samsung Galaxy S4, so that’s not really an answer. It turns out, if you really want the latest and greatest from Google and you don’t want to shell out for a new phone every year you should just get an iPhone. Any iPhone but the very first one will do.