​ In the sphere of fashion runways and editorials, fashion campaigns cover a different yet extremely vast arena where creative directors challenge their creativity in constructing moving frames of action that furthers their season’s collections. Fashion campaigns are spectacles looked out for and they arguably are responsible for significant media attention a brand garners. This week, here are 5 interesting fashion campaigns to get you started.

Anna Dello Russo at H&M - Fashion Shower

Vogue Japan's Anna Dello Russo makes a fashion case for an interesting exploration in her collaboration with the huge brand H&M. Clad in her notable style, Anna dishes out mantras every avant-garde dresser should live by. The most wonderful aspect of this campaign lies in its ability to portray Anna’s rather indefinable aesthetic in a playful kind of way.

​Chanel Eu Vive

​The 30 second video for Chanel’s premier fragrance is a surrealist display of an almost galactic feel. Models playing bowling, whimsically looking pretty in their cute Chanel dress is surely a feast for everyone’s sight. It was also directed by the cool Jean-Paul Goude, the creator of many Grace Jones photos and that Kim Kardashian magazine cover.

​Psychedelic - Prada Spring/Summer 2015 Advertising Campaign

​ All vaporware enthusiasts will surely understand why this video makes a case for one très intérressant video. The combination of Prada’s highly stylized clothing with the heavily pixelated graphics is interesting, especially noting the abstract shapes flashing intermitently from time to time. The video features model Julia Nobis and photography was done by Steven Meisel, a household photographer in many Vogue issues.

​THE POSTMAN, Prada 'The Postman Dreams

​ Yes! Here’s another Prada video makes our list because I genuinely think Prada makes the best short films! The “Postman” is truly a remarkable experience. Not only do you get to watch quite a dapper postman acting cute and all, you also sense a bit of affinity with the protagonist as he deals with his perpetual dreaming amidst a very hectic day. The video is also reminiscent of Wes Anderson films via the impeccable arrangement of the set and the visual symmetry excellently executed. It was, however, directed by the equally amazing Autumn de Wilde.

​‪Mary Katrantzou Resort 2014 Digital Campaign

​ It feels a bit novel to watch Katrantzou campaign sans the loud aesthetic via prints she often shows. Yet, in her campaign for resort 2014, one feels tranquility as the juxtaposition of the printed dress and the calming voice of the model gives an introspective mood. Now one goes back to those moments one spends closing her eyes, inhaling the scent of yesterday and the blissful possibilities of tomorrow so that one day it might just happen. This video exemplifies the wearing of one’s heart on one’s sleeves, or even maybe beyond…

Great minds think alike and when it comes to the fashion world, two designers creatively working together may produce some of the best and most eclectic pieces to date. Meet some of our favorite designer duos:

Kate and Laura Mulleavy of Rodarte

Despite not graduating with a degree in fashion, Kate and Laura have been reigning in the fashion scene for quite a time now. (Kate graduated with a degree in art history while Laura majored in English literature. ) The sisters are known for reinventing classic silhouettes. For instance, the designers have utilized meticulous fabrics fashioned with touches of Van Gogh (as seen on its Spring 2012 collection). 2005 was the year the sisters took their chance in the fashion by flying from California to New York bringing with them only 10 finished pieces. Shortly thereafter, their work was featured on the cover of Women’s Wear Daily. What sets them apart from other designers out there is their ability to confer a sense of toughness to their designs – one that is neither affirming of snobbishness or detachment, but of a sense of empowerment. This is a reason why cool girls Tavi Gevinson, Elle Fanning, and Kirsten Dunst are huge fans of the brand.

Rodarte was named after the maiden name of the duo’s mother.

Viktor Horsting and Rolf Snoeren of Viktor and Rolf

Call them the reincarnation of the great Dali if you will, Viktor Horsting and Rolf Snoeren are unmistakably the most talented surrealists in the fashion industry. The Dutch designers graduated from Netherland’s Arnhem Academy of Art Design in 1922, and they have since then opened up the world of the imaginary. Collections on Knight’s armor, on elegant tulle dresses with huge holes on them, or the pillow dresshave been seen on the runway. Their most recent couture collection is arguably their best when the two attempted to address the need to consider fashion as a significant art form. Whether their attempt may be successful or not to one’s opinion, one thing’s for sure – they make quite an impression.

Jack McCollough and Lazaro Hernandez of Proenza Schouler

Years before Proenza Schouler has become the Proenza Schouler, Lazaro Hernandez sent a note to Anna Wintour when the former knew he was riding in the same flight as her. What a sweet sort of serendipity it is as one can only ponder at how massively acclaimed the brand is today, not only to the eyes of the great Anna. Proenza Schouler is yet another brand named after the maiden name of the designers’ mothers. The brand has constantly shuddered fashion experts with their expert skills in tailoring and in the understanding of the human silhouettes. Many critics have heralded their graduate collection from Parsons as one done by designers years into the business, not ones by students. If you still don’t feel convinced at their prowess in clothing: Here’s what Nicole Phelps (Style.com) said on their Fall 2015 collection“The designers' work over the last few years has felt very process-oriented, you can see the hand in the clothes…”

Maria Grazia Chiuri and Pierpaolo Piccioli

When a big name such as Valentino Garavani has just left the position of creative director of an influential brand, it is hard to find someone to maintain the success of such a brilliant artist. Lucky for the people in Valentino, they found not one but two cool people to keep the spirit of effortless glamour exuded by the brand. Pierpaolo Piccioli and . Maria Grazia Chiuri both came from the Instituto Europeo di Design of Rome and first started their adventures with brand in its accessories department. A distinct trait of the two is their excellent ability in enhancing the female body while maintaining the image Garavani has established for the brand years before. One can see how multi-faceted yet cohesive Valentino collections have become since they started, and this says a lot about how they are a perfect fit for the brand.

Marta Marques and Paulo Almeida of Marques’ Almeida

If you’ve been wondering where all the hullabaloo on shredded denim has been coming from, blame the most recent winners of the LVMH. Marta Marques and Paulo Almeida braced and faced the judgments of Karl Lagerfeld, Phoebe Philo (of Celine), Raf Simons (former creative director of Dior) , Riccardo Tisci (Creative director of Givenchy), Marc Jacobs, Jonathan Anderson, and more. The two met while studying in a fashion school at Portugal, but it was only when they started studying Fashion MA in Central Saint Martins did they establish their duo. The brand is known for their tasteful deconstruction of fabrics and meticulously distressed clothing. Their aesthetic is praised by the whole industry and the two have received numerous recognitions from many publications. Marques’ Almeida is definitely a brand to watch out for.

If you ever were ever a 7 year-old in the early 2000s, you would probably be familiar with the American Animated series called “Chalkzone”. This children’s show follows the adventures Rudy Tabootie, a curiosity-driven 10 year-old with the luck of owning a magical chalk that takes him to an ~alternative universe ~ by the name of “Chalkzone”. His impulsive drawings literally come to life before his eyes. The comical aspects and the extent of imagination of this series are quite interesting to ponder upon on. Now this makes you think: Is there any way we could ever experience the thrill of drawing the weirdest, most candid expressions of our minds and turn into something tangible and dimensional? The answer might just surprise you.

3-D printing is one of the most significant inventions in science today. It holds a lot of potential in improving systems of production in many industries, especially to that of the trade in fashion. This instantaneous form of printing serves numerous benefits to fashion retailers and designers, especially to those who are involved in small-scale businesses. Designers will be able to make prototypes of their designs conveniently, without having to pay huge sums, suffer long lead times, and deal with minimum orders. This invention also addresses the field of sustainable fashion. Because fewer materials are wasted into making product samples using 3-D printing, less waste will be generated. This, in part, also deals with the discipline of resource management: as world population grows, there is an increasing demand for awareness in the materials we use to create clothes (and things in general).Conversely, 3-D printing serves bane to designers as artists who struggle in keeping legal right to their designs. With the advent of technology, people may soon be able to print clothing designs and call it their own, without the consent of the original creator. There is a running risk of the modification of original designs.

This is where the magic of 3-D printing comes in. The age of having to daze over owning that dreamy blue coat you saw from Vogue the other day might end, as future advancements in technology will soon allow you to have that blue coat printed in an instant. 3-D printing is the capacity to create 3-dimensional materials from a digital file. Through a method called the “addictive process”, layers and layers of materials are added on top of each other so that the final product is shaped and created to the way it was designed to be.

3-D Printing, in perspective, is a both a haunting yet a wonderful thing. But if it makes you feel something, Dhani Mau, writer to Fashionista.com says that “we're not close to wearing 3-D printed clothes yet.” Moreover, Beth Altringer (researcher at Harvard) says that “Until we can actually print in comfortable, breathable fabrics, it will remain a pretty far off concept. I think we have plenty of time to think about these things and how it would work before this is actually really a mainstream thing.” Despite the predictions that the accessibility of this printing form will not be available to the masses, there are existing designers who use this process not only to diversify their outlets of expression, but to also help in its advancement.Designers like Iris Van Hepren (who is, truly, an exceptional visionary) among many other designers are creating a foothold in fashion 3-D printing. (his designs are shown below)

3-D printing is the future of fashion. We just hope that this phenomenal creation will someday end up being used like the happy journeys of Rudy Tabootie and not like SpongeBob’s evil doodle.

In the age of globalization we tend to have a marked interest to reach out to world, to take ourselves to see the tales and discoveries of those from faraway lands. We look beyond and we look far. However; what we don’t understand is that sometimes, we overlook those placed right in front of our eyes. We tend to miss the tales of our own country and our countrymen.

There is brewing talent in the islands we call home. Yes! The Philippines is a melting pot of diverse ideas and many talented game changers in the field of design and aesthetics are evolving the way we view technique and talent in the arts. Reinvent introduces you to three designers bringing the Philippine fashion game to a completely new level as they prove that sometimes you don’t have to go far and out of our lands to recognize what is beyond.

Cary Santiago

Cary grew up under wing of a mother who knew how to sew. As he immersed himself to the work of his mom, he developed the skills necessary to create clothes. At 15 he was already sketching for an RTW brand in his hometown Cebu, and at 18 has started sketching and designing clothes earning P1500 a week. He was trained under Leonardo Ingloria, a famous fashion designer in Cebu. His opportunity to work in Dubai was an instrumental part of his career. After having met an Iraqui couple who were initially looking for a cutter, Cary Santiago impressed the couple with his sketches and designs. And so from his small house slash shop, he rose to became the head designer of the couture house he was working for. Cary Santiago’s Philippine Spring Summer 2013 collection is certainly one of the best collections that have ever been presented on Philippine Fashion week. All origami-inspired, the dresses were phenomenally classic yet eccentric in aura. His impeccable taste in style and his impressive capabilities in creating architectural silhouettes serve as a groundbreaking proof of his incredible talent that is truly filipino.

Jerome Salaya Ang

Haunting doesn’t even begin to describe Jerome Salaya Ang’s Holiday 2012 campaign. However; to the extent that his campaign showed horror as the title “Skin, Sin & Bones” explains, his clothes were anything but. Clad in decadent fabrics, rich beading, and ornate prints in somber hues, the models were muses bathing in frailty, delicateness and the lavish darkness. Fast Forward to his latest collection: His Spring Summer 2015 collection entitles “Girl in water: A Siren’s Urban Lullaby” redefined Urban Glamour as a sea of solid colored outerwear, dresses and goggles (yes goggles) opened the eyes of the audience. Mesh fabrics were juxtaposed with solid and printed fabrics, and the intermingling of these two different styles were able to make exceptional looks that seem to work perfectly. Jerome Salaya Ang approaches his aesthetics with a cool, avant-garde perspective – which makes his shows always one for the books.

Lesley Mobo

Lesley Mobo was able to graduate with a degree in Biology but the urge to sketch his visions was always with him. Hailing from the Aklan, Mobo always knew that his passions traveled with him wherever he went and did everything in his power to place an education in a fashion school. His destiny eventually led him to the most prestigious Central Saint Martins, where he studied womenswear, a B.A. honors fashion course. He is now based in London, designing for Uniqlo, and selling clothes from his own line “Mobo London” in 12 countries, among other endeavors.

Working in the fashion industry is never the cake you loved and kept hidden at the back of the refrigerator, and this is what Lesley Mobo reminds everyone willing to take a chance in the industry.

“It’s more than the fashion show, the party, the glam. It all seems effortless and glamorous, but the fact is, it’s all about hard work and ideas. We sell an escape, a lot of fashion is about illusion. My worry is that we are inspiring young people to do fashion because they think we’re elitist, special and glossy and the truth is that we’re dirty and it’s hard work.” -from "Lesley Mobo: ‘More than just fashion shows and glamor, life in London is all about hard work’" article by Millet M. Mananquil (The Philippine Star)

When John Galliano was still a student at the prestigious design school named Central Saint Martins, he spent most of his time in the library sketching. Galliano has always been known for his fantastical designs and his shows are always surreal odysseys to far away places and hopeful time-travels to the past. He is no stranger to historical costumes either, as his designs are theatrical in nature and are often inspired by clothing of past centuries. His Spring 2004 couture collection for instance was a clear lift from ancient Egyptian clothing.

This particular look from the collection exemplified several garment pieces worn by ancient Egyptians. The band holds an image of the Uraeus or cobra which signified royalty. There was also a thing called Pastiche, and it was a false beard worn on the chin to symbolise maturity and authority. It is interesting to note that the Pastiche was not only worn by adult male rulers, but of queens and young rulers as well. The base of Galliano's dress seems to be a tunic - the typical garment worn by the Egyptian male and female. Moreover, the piece of fabric tied around the waist of the model may be representative of the Shendot, a piece of stiff fabric worn by men over their man skirts. The accessories such as the gold bangles on the arm, gold earrings, and the elaborate collar display are also influenced by the civilisation.

Topshop Unique also featured influences from this ancient civilisation, albeit taking a more contemporary approach by using the images of Elizabeth Taylor as Cleopatra into the collection.

Ancient Roman Toga

Romans in ancient Rome are famous for their political exploits and they often reached their accomplishments while donning their distinguished Togas. Don't be fooled by the name, for ancient Roman togas do not look like those you wear during graduation. Ancient Roman Togas are 18 feet long and semi circular in shape. Note that togas were not sewn into patterns, therefore it took great skill to drape the toga such that it can be properly worn by the Roman citizen and kept clean from the ground. Goga Ashkenazi for Vionnet (spring 2014) may have been inspired by this ancient civilisation by incorporating the idea of toga-draping to the way the strands were placed on the tailored top or on the base dress.

The Byzantine Period was a period marked by the meeting of Eastern and Western cultures. This period was special for it did not only give birth to a new sense of approaching aesthetics but also preserved the antique ideals of the Greek and Roman cultures. Centered at Constantinople, the blending of various cultures produced beautiful illuminated manuscripts, and Christian themed mosaics. Dolce and Gabbana's Fall 2013 collection was one that used its dresses as a canvas for Byzantine-like mosaics, and its crowns and jewellery to depict the grandeur of the empire's rulers.

A little after the Byzantine era was the 14th and 15th Middle Ages. During the time, the social structure consisted of the nobility, the bourgeoisie, and the peasants. It was also around this time that bizarre beauty standards (at least in the eyes of a 21st century person) came to be. High, broad looking foreheads were all the rage. This weird standard resulted in the plucking of hair around this area, including the eyebrows. Cool looking shoes called Poulaines, which were extremely elongated pointed shoes, were deemed fashionable. These shoes were hard to walk in. Hence, it made sense that wealthier men had longer Poulaines because their mode of living was one that did not require them to work and move around. Comme des Garcon made their own version for their Spring 2015 collection.

American fashion designer Rick Owens has been known for creating collections considered to be part of the most eccentric as well as elaborately constructed pieces ever seen in the industry, for both womenswear and menswear. Not only are his collections to die for, but the way he presents them on the catwalk is also considered to be art in itself. Besides, fashion is a visual art form that should be or even needs to be presented in a way that would really capture the attention of many. And the way he does it might not be the usual method everyone is familiar with, but it unequivocally shows just how bold his aesthetic is.

SS14 WOMENSWEAR COLLECTION

It’s still quite difficult to move on from Rick Owens’ show for his SS14 Womenswear collection entitled VICIOUS; which featured a team of fearless step-dancers instead of the usual models on the catwalk. Yet we are now presented with another talked-about and arguably more controversial show of his. Sexuality and nudity are always recurring themes in the fashion industry, and most often they are manifested through womenswear, but this time Rick Owens challenges those themes on the opposite sex. His AW15 Menswear collection called SPHINX was probably one of the most significant exhibitions of the season because the pieces allowed the display of the models’ penises while walking on the runway.

Of course this type of male nudity came as a shock to a lot of people since it is quite unusual. Many have criticized the show for being too vulgar or indecent. Some are also confused with that the message really is, and to that, Rick Owens replied:

“I pass classical marble statues of nude and draped figures in the park every day, and they are a vision of sensuality — yes, but also of grace and freedom. As a participant in one of our most progressive aesthetic arenas, am I not allowed to use this imagery? Is it only appropriate for a Michael Fassbender movie? I thought this might be an interesting question.” (source)

Photo by Lea Colombo for dazeddigital.com

I don’t think everyone will understand what he wants to imply with this performance but hopefully, it can open a lot of minds to the diversity and complexity of this art form. It is somehow now rare for moments in fashion to be this resounding and I think Rick Owens pushes the boundaries of the execution of fashion to a point where it’s almost believed to be a step towards cultural change. Anyways, love it or hate it, either way it’s still being talked about.

We've all seen the glitz and glamour of the fashion world from billboards, magazines, and whatnot. But have you ever wondered what goes on behind the scenes? You might realize that it's not all how it's cracked up to be or it's not what you expect it to look like. The fashion world definitely has its high's and low's so here are films that could help you get a different perspective of this mad industry:

Coco Before Chanel (2009)

Before the famously coveted Chanel no. 5, before the revolutionary little black jersey dresses, and before the venerated 2.55 quilted bag, there was Gabriel “Coco” Chanel – the woman who was once an orphan turned performer turned fashion game changer. The pioneer of undoubtedly one of the most successful and greatest empires in fashion was not born into the most glamorous upbringing. In fact, Coco struggled to find her niche in the early 1990s Paris scene after struggling from a dark childhood. More than that, Coco Before Chanel focuses on the icon’s relationship with the two most prominent men in his life, Etienne Balsan, and more importantly, Arthur Capel - both of whom have been an instrumental part of Coco’s beginnings as a hat designer to a full fledged fashion designer. The movie taps into the emotional tendencies of its viewers, and it makes us understand that despite Chanel’s godly talent, she is but only human.

Picture Me (2009)

Just when you thought being a fashion model is an automatic gateway to a life full of blissful luxury and glamour, Picture Me opens us to the realities of the industry and how not everything that shines is gold. The movie chronicles the experiences of Sarah Ziff - from being scouted to being casted at shows, to walking on runways and being photographed for billboards. Picture Me also highlights the industry’s obsession with youth and how there is a growing conflict between “experienced” models cementing their claim on the runway and “newer” models proving their abilities to the industry. In the same way, you will understand why models are often unfairly stereotyped as “skinny” and “dumb”.

Bill Cunningham New York (2010)

Who do you dress up for? Ask American Vogue’s editor in chief, and she’ll answer one name: Bill Cunningham. The highly renowned New York Times photographer is known for his street style snapshots . Cunnigham’s subjects are often interestingly alluring, and exuberantly perplexing especially when clad in their amazing clothing ensembles. The documentary also flies us to some tidbits into his personal life, his process in achieving his aesthetics, and into his humble apartment. Bill Cunningham New York is a good watch and it will make you value the authentic personal style – something hardly valued in today’s extremely commercialized and deliberately constructed clothing ensembles.

Valentino: The Last Emperor

Behind every strong fashion empire is a designer who started with the goal of making every woman beautiful. And so it happened: Valentino Garavani, known famously as Valentino, is credited for creating iconic dresses like Julia Robert’s 2001 Academy Awards gown, the staple “Valentino Red", and graceful and feminine dresses that made the woman who wore his clothes feel good about themselves. This documentary is spot on interesting and it is heartwarming to watch a person who is beyond passionate about his work and the people who have helped him to success. Case in point: Giancarlo Giammetti is Valentino’s partner in crime: both in life and business. They have been inseparable since the first time they met each other.

The September Issue (2008)

September may possibly be heralded as the Christmas of magazine publishing – atleast in Vogue’s case. Why? September issues are often the thickest and heaviest issues of the year (article: Vogue September 2012 Issue Has A Weight Problem: Heavy Magazines Lead To Mail Woes) having 600++ pages worth of ads, articles, editorials, and other interesting things of sorts. These sartorial leaves are quite a bountiful feast for the eyes and it is interesting how the pristine quality of the end product is the fruit of tons of labor and tons of rejection. The documentary brings us behind the fashion emporium that is Vogue and into the real back-breaking business of this fashion publication. We will get a good long look at Anna Wintour as she insightfully says: “I think that what I often see is that people are frightened of fashion and that because they’re scared of it, or it makes them feel insecure they put it down. On the whole, people that say demeaning things about our world. I think that’s usually because they feel in some ways excluded or not part of the cool group. So as a result they just mock it.”

With Italian and Hungarian blood within her, Carmen Dell’Orefice was born in New York City, raised by the constant bickering and frequent break ups and reconciliations. She lived in foster homes or with other relatives during her parents’ conflicts and fights.

Just at the age of 13, she was introduced to the modeling business by the wife of photographer Herman Landschoff. At the age of 15, however, her godfather introduced her to Vogue, and she signed a modeling contract. She became the favorite model of Erwin Blumenfeld, photographer, who shot her first cover.

Unfortunately, her modeling income was not enough to keep and sustain the family. She was very malnourished that designers and stylists had to pin her dresses in the back. Her mother and she added to the family income by making clothes.

Despite the early success of Carmen, Vogue lost interest in her. Her absolutely thin frame needed medical help; doctors gave her shots to start puberty—which gave her curves that brought her back to work and restarted her career. On July July 19, 2011 she was awarded an honorary doctorate from the University of the Arts London, in recognition of her contribution to the fashion world. Also, the university gave a retrospective exhibition curated by illustrator and long-time friend of hers, David Downton, showing all of Dell'Orefice’s Vogue covers, career highlights, and photographs from her personal archives.

Carmin Dell’Orefice is the pure and ultimate proof the age is just a number; that beauty is timeless and can be found not only on the surface, but underneath the skin as well.

The Future – an unknown chest of forthcoming phenomenon that has boggled the minds of even the greatest thinkers and philosophers. An oasis of soon to be deeply treasured triumphs and regrets, a place of rest for events directly connected the past you have created, and the present you are currently living now. The den of the unsettling likelihood that something may happen, or a disquiet matter of something that may never happen at all. The Future – something everyone’s obsessed with Even fashion.

A short background In the 60s, a documentary depicted some strange predictions on British life in the 20th century. It highlighted the creation of ultra thin televisions “you can even hang them on the wall”, the ability to choose the sex of your children and improve their mathematical ability so that they can control the use of computers, and other amusingly extraordinary ideas that are, well, just plain weird.

Backtrack a little further in time, a magazine by the name of “The Strand” released a set of fashion illustrations by W. Cade Gall in January of 1893 that presumably predicted how people would wear their clothes for the next 100 years. The drawings contained depictions of men and women clad in ruffles, pointed hats, flared pants, among others that were so reminiscent of retro 19th century clothing. Its interesting how the reality of these fashions are so far from one man’s future sights, and how little of what he predicted were actually worn by people of the following century. These were just some instances that portrayed how people were so obsessed with knowing what will happen in time. But the future is here, and we can’t help but smile in amusement as to how compellingly different people before thought how our life would be right now. Fashion, being one that is never estranged from what is in vogue, is now embracing the idea of technology being incorporated into clothing. Fashion always wants to be ahead of their time! But that’s not to say that technology in clothing means leaving behind traditional, and often beloved methods of creating garments. Technology in fashion means acceding and complementing old ways in order that designers of today may better translate their works that could work appropriately to the general zeitgeist of today. Hence, here are some radical examples showing how the future of fashion is here and why technology is the newest fashion game!

Illustrations from The Strand

Wear are you?

Clothing from Rainbow Winters

Rainbow Winters, a brand established by Amy Winters, had this ingenious idea to create clothes that magically respond to its environment. One example is the “Rainforest Dress”. This wonderful piece of garment has flower pieces on it that change its color when either sunlight and water comes into contact with it. This isn’t the only time garments have been able to show a sort of glamorous technological display. Phillip Tracey made hats out using kinetic LED lights. Hussein Chalayan’s Airborne dress consisted of 15000 LED lights embedded within the fabric. Samsung Galaxy Gear, Google Glasses (as endorsed by Diane Von Furstenberg) and the Apple Watch are both utilitarian gadgets worn with the purpose of compacting basic, yet essential characteristics such as photo taking.

A Phillip Tracey hat made using LED lights

Diane Von Furstenberg wearing Google glasses

You See Me

Fashion shows used to be extremely exclusive to fashion editors, buyers, retailers, and the socialites however now there can be live streamed to be watched anywhere in the world! This huge leap may be attributed to the fact that people have increasingly been interested in the whole design process of the fashion industry. In a way, people now want to be involved in how a certain designer would speak her words through her works by acting as a spectator to the designer’s clothes despite living miles from the show.

Online fashion magazines (yup like Reinvent) have also been really widespread lately. This says a lot about how many of today’s media hungry individuals are excited about being aware of pop culture by means of the most accessible form of medium – the internet. Online magazine also allow anyone to share their thoughts on anything to a wider community. These periodicals are oftentimes free to make and free to subscribe to.

This is how we do

Iris Van Herpen Spring 2015

Sewing machines have been undergoing major transformation as well. Latest models have touch screen controls, techniques that help one adjust to the thickness of the fabrics, and USB ports for embroidery imitation.Sewing machines are also able to send details on the manufacturing progress to retail store owners, buyers, and the like. 3D printing has also been a huge leap for the fashion industry, bringing the opportunity of creating wearable garments at a snap extremely possible. Continuum, one of the first brands to use 3D printing allowed users to create personalized garments. Iris Van Herpen also used 3D printing for his Spring 2015 collection. This method of production is such a bonus for the fashion industry as it offers everyone the opportunity to partake in the whole process of creating at a convenient level!

The trend nowadays is mixing different generations of fashion— say a 70s hairstyle with a 50s dress. As much as retro is loved by every girl, a new style is stealing people’s hearts; it’s running around in the crowd, and making its way to the front row. Presenting….Space fashion!

(André Courrèges – Space Age collection, 1960s)

It all started in the 1960s, when young fashion designers produced clothing to emphasize the love of people for outer space.

The most notable space-themed designer was André Courrèges, a French fashion designer known for his ultra-modern designs; and together with Mary Quant, they invented the miniskirt. Using the powers of plastic and metal, he created the Space Age collection: where clothes were made with rough geometrical shapes. Boots, goggles, and shades completed the look.

(André Courrèges – Space Age collection, 1960s)

As the style gradually increased in means of popularity, the amount of space-themed fashion designers increased as well. Pierre Cardin, known for his avant-garde fashion and production of cut-out dresses, was fascinated by the idea of space fashion. Using vinyl, silver fabrics, and large zips, a new collection was born. 'The clothes that I prefer are those I invent for a life that doesn't exist yet - the world of tomorrow.' -- Pierre Cardin Past, Present, Future, 1990.

In late 2008, the age of Lady Gaga was born. Lady Gaga, a famous singer not only known for her incredible songs, but for her incredible and out of this world fashions as well. Marko Mitanovski, a Serbian designer who creates various outfits for Lady Gaga, is known for bizarre outfits such as Maleficent-like gowns, while heightening the hair in the form of deer antlers to complete the look.

In today’s fashion, Steven B. Wheeler has created a beautiful and convenient jacket, called the Space Jacket. It serves as a tribute to NASA for being pure heroes. It’s highly comfortable, and not to mention very stylish.

“I've been a space geek for as long as I can remember. As a kid, my parents would wake me and my brother before dawn, and we'd go out to a field to lie on our backs and watch the Perseids meteor shower. The local planetarium was my happy place. There were space shuttles, stars, galaxies, and ringed planets printed on the sheets of my little twin bed. I saved up my allowance and lawn-mowing money to buy model rocketry kits from the local hobby shop. My favorite book, Carl Sagan's Cosmos, was given to me by my 5th grade science teacher, who, on the weekends, was also a pilot.” — Steven B. Wheeler on his Space Jacket