Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. Increase Conversion Rate.

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IT'S ALL ABOUT REVENUE

MARCH 21, 2011

[Eloqua, Facebook] 3 Ways to Influence the Quora Community

About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. Similarly, “votes” – Quora’s answer to Facebook “Likes” – are disproportionately awarded to the first answer posted.

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RECENT POSTS

NOVEMBER 12, 2013
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IT'S ALL ABOUT REVENUE[Eloqua, Facebook] How To Build Sustainable Relationships With Your Advocates

FEBRUARY 25, 2013
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IT'S ALL ABOUT REVENUE[Eloqua, Facebook] Why Reddit Is Relevant To Marketers [CHART]

JANUARY 18, 2013
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IT'S ALL ABOUT REVENUE[Eloqua, Facebook] What Web Analytics Don’t Tell You

JANUARY 14, 2013
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IT'S ALL ABOUT REVENUE[Eloqua, Facebook] How Social Sign-On Increases Conversions [CHART]

At Eloqua we call this movement Revenue Performance Management.). Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. LinkedIn. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. And businesses are trying to cash in on it. Comment below.

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IT'S ALL ABOUT REVENUE

FEBRUARY 25, 2013

[Eloqua, Facebook] Why Reddit Is Relevant To Marketers [CHART]

In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments. This would appear to hold true for Reddit, as well.

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IT'S ALL ABOUT REVENUE

JANUARY 18, 2013

[Eloqua, Facebook] What Web Analytics Don’t Tell You

With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What Web Analytics Don’t Tell You is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.

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IT'S ALL ABOUT REVENUE

NOVEMBER 12, 2013

[Eloqua, Facebook] How To Build Sustainable Relationships With Your Advocates

It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This is especially important in the business-to-business world where advocates aren’t just in it for the discounts, samples and swag.

Less that 11% of a sample of large technology firms were skilled at content marketing. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Kapost/Eloqua report on the ROI of Content Marketing found break-even between paid and content marketing was 19 months. We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more. Buying a sports car does not make you a great driver. ” 2 of 13 = 10.5%.
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