Robi launches social awareness programme #CommonSense

The leading digital service provider, Robi, on February 11, 2019 launches a social awareness programme titled #CommonSense with an appeal to the people for continuing to apply common sense as they become ever more sensitized with life in the digital domain. Photo courtesy: Robi

Star Online Report

The leading digital service provider, Robi, today launched a social awareness programme titled #CommonSense with an appeal to the people for continuing to apply common sense as they become ever more sensitised with life in the digital domain.

Robi has decided to take a stand against the potential social malaise being facilitated by the increasing adoption of digital lifestyle in the country, according to a press release from the organisation.

Eminent academician on Bengali literature, activist of the language movement, proud freedom fighter and National Professor, Dr Anisuzzaman, launched the programme at a city convention centre as the chief guest, the release said.

Robi’s Managing Director and CEO, Mahtab Uddin Ahmed, Head of Corporate and Regulatory, Shahed Alam and Vice President, Media, Communication and Sustainability, Ekram Kabir were also present on the occasion.

Three awareness videos were unveiled at the launching ceremony. These videos highlightened real-life scenarios where the perils of not checking the authenticity of a content before sharing it in social media, not keeping track of our children’s use of mobile phone and using mobile phone while driving.

These videos will be promoted extensively over the coming days on various popular social media platforms.

In addition to the online awareness videos, Robi plans to organize a number of events on topics that deal with simple behavioural issues such as crossing roads while talking on phone, using mobile phone while socializing, talking loudly on mobile phone in public places, mobile phones ringing aloud suddenly at mosques, not taking permission of people before taking their photos on mobile phone and cautioning people to avoid traps set up by the online fraudsters.

Besides the online videos and activations, social media posts will be made using communications that are aimed at provoking introspection by individuals to review their conduct while enjoying digital lifestyle. Apt use of SMSs will also be made to drive home these messages. Going forward, #CommonSense will take up more topics to raise awareness on matters relating to digital lifestyle.