Strawberry Shortcake gear is now available in the retailer’s 182 stores throughout the country. Product includes apparel, bedding and accessories for little girls.

"Strawberry Shortcake, known as Moranguinho in Brazil, has been growing stronger year after year in the hearts of the Brazilian consumers," says Celso Rafael, executive vice president, Exim Licensing Group. "Expanding its retail footprint with Lojas Riachuelo completes perfectly our strategy to partner up with the top retailers in our country."