Digital Marketing by Epic Innovations
AOLs recent announcement that they would allow certified emails to circumnavigate their usual spam filters has brought the issue of spam to the forefront of the media, again. Critics claim that by adopting CertifiedEmail, AOL is essentially supporting an email tax - allowing preferential treatment to those email messages which pay an estimated 1/4 cent fee. AOL counters that this is just another effort to minimize the amount of spam its members receive. According to email delivery system 'Vertical Response', AOL 9.0 only shows HTML emails from those people already listed in your address book. Anonmymous emailers must deliver their content in text format.
Spam is an issue that every online marketing must address at some time. Legitimate marketing messagese are being lost in a sea of male enhancement and investment advice solicitations. Government enforcement, most notably the Can Spam Act, has had a limited effect in stopping spam.
Online marketers must employ different technigues to solicit new clients, and communicate with existing clients.
Search engine optimized press releases (SEO/PR) - SEO/PR is one of the fastest growing methods for driving traffic to your website. Optimized for search engine keywords, online press releases are submitted through sources like PR Web, The Open Press, and EpicPR, where the content is syndicated to such heavily traffic services such as GoogleNews, Yahoo!News, and more.
SEO Article Submission - Similar to SEO/PR , SEO Article Submission takes optimized articles and distributes them to ezines and email newsletters. The wide distribution of this content, combined with the powerful inbound linking, yields excellent traffic.
PPC - Pay Per Click Advertising is still an effective method for driving traffic to a website. Effective if you track the results. Two topics, which we will discuss later, are competitive research using tools such a GoogSpy and using dynamic landing pages to increase lead conversion.
Viral marketing -
Once the potential customer's attention has been captured, we must now rely upon non-email marketing techniques to engage the prospect for future sales.
Blogs
RSS / XML
Customized landing pages
Corporate email services