Project

CAIA Responsible Care Report 2014

Brief

In celebration of 20 years of Responsible Care in South Africa, a new, unpretentious design look and feel reflecting green chemistry was requested.

Solution

The simple cover of dark green was a huge leap forward from the prior years of reports in modernising the design while maintaining professionalism and modesty. Photography was kept black and white and the uncoated paper stock helped ground the layout with strategic splashes of blues and greens. A considered sans serif font further enhanced clean and crisp construction.