LEGO CUUSOO gives the opportunity to submit product ideas, however all LEGO products, regardless of age target, must be content appropriate for our core audience. With this in mind we have decided that - good though the model is - the film Shaun of the Dead contains content that is not appropriate for our core target audience of children ages 6-11.

Listen LEGO: sometimes you need to consider another core target audience: namely, the parents paying for all your playsets. I don't know how many LEGO sets are bought entirely with allowance money, but my guess is NOT ENOUGH. I want you to remember that the next time you pull a stunt like this. I'm sorry, but I feel like I have no other choice but to only buy GW Jr. off-brand LEGO blocks from now on. "But daaaaaad." I SAID KEEP EATING THEM, THEY'RE JUST AS GOOD.

Thanks to Mark, who eats all toys especially the ones for ages 5 and over because that's the really good stuff.

Not age appropriate? does a 4 year old appreciate the Taj Mahal kit? The Architecture series? Lego person out there, I am 53 and been a Lego fan from before I remember. Visited Legoland. Would REALLY appreciate an age appropriate kit for my age.

Thank you

Guest

Dang...so this means that my idea for an "Ugly American" lego set will also be shot down.

Emmitt Morgans

Wow... hypocrisy much?

How is PG-13 completely "age appropriate" for ages 6-11? The last time I checked 6, 7, 8, 9, 10 and 11 are younger than 13... maybe my math is just off.

They just didn't want to have to pay Pegg, Frost and Wright any royalties would be my guess.

Ok, right. Guess that means they'll be recalling all of the recent Harry Potter Lego sets that have probably made them MILLIONS OF DOLLARS by now. "Sorry kiddos, can't put material from a PG-13 movie in a lego set because it doesn't fit our target audience." That will go over great with everyone in the UK.

Joshua Franklin

Shaun of the Dead was rated R, not PG-13

Julie

I understand their reasoning, but a lot of adults buy this kind of stuff, too. I wish they'd consider a line for adult collectors.