A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.

There is a reason Microsoft sold Massive, their in-game advertising unit, nearly two years ago. In-game advertising is not THAT profitable than expected. Studies showed that gamers do not perceive the advertising, that they can hardly remember any advertising after the game. Potential advertisers lost interest, this once booming market has become a minor revenue stream.