Why we love Maison Cléo, the French label already seen on Emily Ratajkowski

With Maison Cléo, Marie and her mother Nathalie want to put the fashion record straight. The ethically engaged label is totally against mass-production, and creates made-to-measure pieces using only the best materials. This ethos, coupled with their unwavering optimism and fresh outlook, has helped propel them into the limelight.

What’s the concept behind Maison Cléo?Marie and Nathalie“We make made-to-measure clothes using pre-loved materials that come from large fashion houses, designers and suppliers – never synthetic.”

Who are you?"We’re a mother and daughter who are both in love with fashion. Marie, the daughter, has a Communications degree and is a manager at Vestiaire Collective in the morning and Artistic Director at Maison Cléo in the afternoon and weekends. Nathalie aka Cléo, the mother, is a designer through and through, who now works for the label full time.”

What’s it like working as a family? "It’s great! We can be frank with each other, which helps get the job done. It’s also a huge honor and pleasure – my mother is my best friend.”

What’s your secret to success?“Transparency – having nothing to hide.”

What inspires you?“Everything: my grandmother’s wardrobe which was full of frills, flowers and puffed-out sleeves (basically all the trends of today), to the women I see on the streets, on Instagram, in classic movies and icons of the 1960s to 1990s.”

How would you describe your label in four words?"Authentic, unique, family-friendly, affordable.”

Who it the typical Maison Cléo girl?"A girl who understands that now is the time to pay attention to how we consume fashion. It’s not necessary to keep creating new materials, and a Maison Cléo girl will be able to wait to weeks to receive clothes as they have been custom made especially for her (in order to avoid waste and mass-production). A Maison Cléo girl is any shape or size, and as everything is made to measure, we embrace all body types.”

What does it mean to have style in today’s day and age?“To be brave enough to wear whatever you want, to fulfil your fashion desires without worrying what other people will think, to feel comfortable in your own skin and show it. Style is an attitude, not a look.”

Your top tip?"To go to our e-shop on Wednesday at 6.30pm for our opening!”