Chook Chat challenges myths and misconceptions about meat chickens

RECENT consumer research by the Australian Chicken Meat Federation (ACMF) shows many “myths and misconceptions” persist about the way meat chickens are “housed and looked after” in Australia, the industry body says.

ACMF executive director Vivien Kite has used her monthly blog “Chook Chat” to provide what she says are some of the key facts about Australian meat chickens, particularly how in visual depictions and in words meat chickens are most often misrepresented.

Australians also have some interesting opinions on what meat chickens look like…even what colour they are – in fact we asked Australian kids that very question and got some entertaining responses

Dr Kite this month writes about what she says are four key facts…the ones that in visual depictions and in words meat chickens are most often misrepresented.

In Australia, if its red or brown, it’s highly unlikely to be a meat chicken

How often do you see news articles or other stories about the Australian chicken industry with images depicting red or brown coloured chickens (often in cages as well, another sign that they’ve got the wrong bird; more on that later).

However, white feathering has, in itself, been seen as a desirable characteristic for a meat chicken (and has generally been preferentially selected for over the years) because it results in a more visually appealing carcass.

As it is almost impossible to remove 100 per cent of pin feathers from all birds during processing, and because coloured feathers contrast so much with the skin colour, they are undesirable from a customer appeal perspective.

It’s worth noting that it’s conceivable that different coloured breeds of meat chicken may be adopted in Australia in the future, but for now, pretty much all meat chickens in Australia are white.

In appearance, today’s meat chickens also look ‘chunkier’ than egg laying chickens as they have been bred, using conventional genetic selection techniques, to carry more meat.

Both male and female chickens are used to produce chicken meat, as is the case right around the world.

No hormones are used

How many times have you heard people talk about hormones in chicken meat? …that hormones are ‘fed’ to chickens? … that the hormones in chicken meat are causing an epidemic of early maturity/puberty in our young kids today?

Well, guess what? All the above are simply UNTRUE!

The origin of the “hormones in chicken” myth, and why they are neither used or useful in chicken production are explained in the blog: The Hormone Myth.

Australian meat chickens are never reared in cages

Australian meat chickens are grown on the floor of large sheds or barns. The floor of the barn will always be covered with a bedding material (the industry calls this bedding ‘litter’), which comprises some form of absorbent material, for example wood shavings, rice hulls or chopped straw.

If you would like to get an idea of what an Australian chicken farm looks like, there are plenty of photos on the ACMF website of both the exterior and inside a typical chicken shed.