Coca-Cola has unveiled a second wave of billboards in
Atlanta and a torch run TV spot this week in an advertising push
toward the '96 Games, according to the ATLANTA CONSTITUTION.
Like their first series of billboards, Coca-Cola's five new signs
show unstaged, newslike photos shot in August and October at
Olympic preparation sites around GA. This second wave will
include 75 billboards showing athletes and fans. A third wave
will be introduced in March. The new torch relay commercial is a
30-second spot being shown in torch relay markets. The company
has yet to introduce any Olympic-related spots specifically for
their products, but the company will spend more than $60M on
overall TV ads during the Games (Chris Roush, ATLANTA
CONSTITUTION, 1/19).