We were loading the van this week and it struck us: We had a TON of equiptment out on one particular gig! We'd tell you who, but their internal rules don't allow that. Instead we'll hint that they are a well-respected financial firm in Boston, and we'll leave it at that.

Having a lot of gear out isn't really anything new, but we can remember the first time we did this gig--more than a decade ago--when we were using two s-video consumer class camcorders, and a videonics switcher... that the client owned. We helped shoot the event, then we went home.

Now we were loading up a broadcast-grade 3 camera fly-pack, DVD-burners, documentation cameras, 5 video projectors, two podia, a full sound system, VGA switching gear, 2 remote speakers, an overflow room plasma screen, a confidence monitor, and a live streaming rack.

And that is for only part of the event. The night before we had a different sound system, a single camera and three projectors in Boston's own State Room. While we were loading out, they returned the 3 smaller projectors that they had been using for breakout sessions in the preceeding week.

Now that the conference is over, we are post-producing the main sessions, and breaking them up into presentations that we will be hosting in a custom secure streaming viewer (that we designed for them) with embedded video and powerpoint.

Looking back, we were dumbfounded by just how much this event had changed over the years. Yes our client has certainally grown and developed more sophisticated needs, but we've grown as well. When we first started this gig, we didn't even really do multicamera work.

We got to thinking about how we progressed from such a small show to such a complex production with so many moving parts. We boiled it down to five simple words: "Well, let's think about that."

That sentiment happens to dominate their internal culture, so it resonated with them when that was our response to a request for a service that we didn't normally provide. We didn't just tell them that we couldn't help them, we took the time to figure out if we could do what they wanted in a cost effective and reliable way. That is how we got started helping on the multicameras. That is how we ended up taking over the multicamera. That was how we were contracted for sound, for projection, and for two different types of internet streaming.

And I guess that's why we like working here. Our first response is never: We don't do that. Our first response is always: Can we make that make sense? Can we make that work?