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Prime Time Brightening Eyelid Primer provides a smooth base to maximize the intensity and staying power of bareMinerals Eyecolors. With a sheer luminous golden sheen, it "reinvents" your color. It's perfect for combating creasing and fading color. Formulated without preservatives, and infused with 100% pure bareMinerals and nourishing vitamins, our gentle formula is ideal for sensitive eyes, including contact lens wearers. So beautifully brightening, it can be worn alone for its own dazzling color. New easy-to-use tube comes with twice as much primer for only $2 more.

Works overtime so that you enjoy vibrant, lasting eyecolor

Combats excess oil so that your eyelids don't look greasy

Perfect for when you need all-day, all-night staying power

Goes on in a jiffy thanks to our convenient applicator

Sheer luminous golden sheen "reinvents" your eyecolor

Formulated without preservatives, oil and fragrance

Dermatologist and opthamologist tested, so you can be carefree and comfortable

Best product ever!
I first tried this primer when it debuted in a QVC kit called Rethink Beauty. I have not used anything else ever since. This not only grips your beautiful BE eyeshadows ( or ANY makeup brand) like superglue, but it can also be worn as eyeshadow. It intensifies your eyeshadow and allows the true color to show. Incredibly long wearing, not even a firehose will wipe this off. it cuts my morning routine in half as all I need is this and eyeliner and I'm ready to go =)
07/19/2013

Loving this primer!!
I have always had the problem of my eye colors coming off or smudging together over the course of the day. When using Prime Time Brightening Eyelid Primer, so not the case. It gives a nice warm sheen to your eyelids all by itself or brightens up the shadows put on on top of it. I use it every day and my eye color stays put!
06/28/2013

This primer stays on all day and no greasy lids!
I originally purchased the pearl but I noticed it did not compliment my skintone very well. (I tend to wear the primer alone, with only mascara and a bit of eyeliner for a neutral, work-day look. ) So I returned the pearl and purchased the this one (gold). I love it, I use it daily, and it is well worth the money! Before I had greasy eyelids (ew) and now I never have greasy eyelids (even at the end of the day!).
03/02/2013

chunky
I really wanted to like this, as I LOVE the normal Prime Time, but I just can’t. To me, it is too think, and feels chunky or chalky on my face. It doesn’t spread smooth, and to get it to spread out (I put it on one pointer finger, then spread between my two pointer fingers first), I feel like I am trying to grind off my eyelid and end up rubbing so hard it hurts. I do put lotion on before I put on my READY foundation, so I would think that would help smooth things out and provide a nice surface for smearing. I never have this problem with the normal Prime Time. Too bad.
02/12/2013

primed and ready
I really like the way that this primer can be used as a shadow and that layering with it makes the color stay true all day long. It is smooth and silky and a little goes a long way.
12/02/2012

A little goes a long way.
I got this in a kit to try. It makes a nice even canvas for eye make-up. It brightens dark lids and helps the makeup stay in place all day long. Just be sure to use a small amount or it will cause lids to feel caked.
11/01/2012

Fantastic!
This is one of the first products that I purchased on this site and I am so happy that I did. In the past, eyeshadow never stayed on my eyes. During the day it would just fade away until it was gone. I dont know if my eyelids were oily or what the issue was, but it was extremely annoying. I purchased the brightening eyelid primer and rapture eyeshadow. The primer is by far my favorite! It's a gold sparkly color and it looks fantastic with my blue eyes. I put it on all over my lid and a bit on the inside corner of my eyes. It really does brighten up the eye area, making me look a lot less tired. The color of the eyeshadow is really nice, I can't complain, and it lasts all day. My only complaint is with the container which doesn't keep the eyeshadow in very well. Regardless this was a great purchase and I have no regrets. :)
08/17/2012

Perfect eye primer
I love Gold colors, and when I don't feel like wearing eye shadow, I swipe a tiny amount of this on, and I'm ready to go. It is such a pretty color, it's buildable, and blends really well. Stays in place all day!
07/20/2012

Does the trick!
I always have a problem with my eye shadow ending up creasing or up above the crease by lunchtime. This never happens if I use this primer. AWESOME product!
07/03/2012

For the practical girl
I am not one for buying needless, excessive makeup 'accessories' when I can use the same thing for many areas of my face. I thought, why would I need ANOTHER primer when I already use the all over face Prime Time? Then summer and sweating happened. I used all of my eyelid primer and I'm in a panic to receive my next order! With the Prime Time Eyelid Primer, my eye makeup stays more vibrantly, all day: no smudging, no melting... yet it's easy to wash off with a little baby shampoo. I'm a pregnant mom with 2 toddlers, so you can believe this product is getting tested to its max.
06/26/2012

Don't believe the hype
I HATE this product. I decided to give it and the Pearl version a try after reading all the rave reviews about them. You know, the ones that say it makes a HUGE DIFFERENCE in the way your eyeshadow looks, how it BRIGHTENS YOUR WHOLE FACE and REALLY MAKES YOUR EYES POP? Yeah, not so much. My eyeshadow with the primer on underneath is exactly the same color and sheen as my eyeshadow without it.
Does it work as a primer? Yeah, sure. It's a pain in the butt to apply, and good luck getting it to go on evenly, but once you've finished smearing it onto your eyelids (with your FINGER) your eyeshadow will definitely stick to it. It'll stick so well you can forget about BLENDING entirely.
If you're looking for a difficult-to-apply primer that will give you blotchy-looking, unblendable eyeshadow that doesn't look any brighter or sparklier but will stay in place for hours, LOOK NO FURTHER. If not, don't waste your time or money on this one.
05/16/2012

Hello, Bright Eyes!!
This lovely golden primer shadow is a wonderful pick-me-up for those days you don't get quite enough sleep. The shimmery pigment reflects light and really brightens up your whole look. Use it from lash to brow, then layer another shadow over your lid and this becomes primer and brow highlight all in one.
05/01/2012

Doubles as an eyeshadow!
This is my favorite BE primer. When it applied, it brightens the eye lid with a light golden sheen. Prevents creasing, smuding, and lasts all day when worn alone as an eyeshadow. When I'm pressed for time and needing a quick, "natural" type look, I apply the Brightening Eyelid Primer with Bronze eyeliner, add a little mascara and I'm out the door. I would recommend applying this with your fingertip. I've tried applying with a brush and it didn't work out. The primer stuck to the brush and didn't spread evenly over my eyelid. This is a squeeze tube, so be gentle...a little goes a long way.
01/02/2012

The Answer
This is the answer for anyone who has trouble with eyecolor. This primer will keep it in tact, and eliminates creasing. Your shadow will last all day, too. It has a pearl sheen, but I haven't noticed it changing the color of my shadow.
12/08/2011

brightening sunlight
I received brightening sunlight in a kit. I love this and often wear it alone as an eye shadow when I am in a hurry. Please make the brightening sunlight to sell on its own. Its a beautiful shiny tan that would be perfect for anyone!
10/13/2011

Amazingggg
I always thought primers were just a waste of money. I didn't think they really worked. After an hour or two of wearing my eye shadows, they would begin to stick in the creases of my eyes. But I got my make up done at a Bare Escentuals store and they used the Brightening Eyelid Primer. I really liked how smoothly it applied and golden color. The lady convinced me to get one, and I hesitantly did. Five hours later, after hanging out in the sun all day and getting sweaty, my eyes were still perfect! I've been using it everyday now, and by the end of the day, no matter what, my eyes look just like I did them in the morning! One of the best purchases I've made from BE and I will never do my eyes without it again!
09/12/2011

Eh...not quite what I was hoping for
I absolutely love the original Eyelid Primer, and I just figured that this was the same but with a bit of sparkle. Holy Golden Stardust, Batman! This gold is waaaayyy too yellow for my fair skin. I was hoping for more of a sparkling beige, and I went with this since the reviews on the pearl shade were terrible. However, I have a feeling that I was mistaken, and should have bought that one instead. Oh well. I'm stuck with this one, so I'll at least use it until it's time to buy another. It's a bit harder to apply evenly versus the original, and you only need the tiniest amount for a subtle look. If you like the yellow-gold tinge you can definitely layer this for bolder effect. Still keeps shadows in place like the original; I just know I won't be buying this shade again.
08/30/2011

I really like the eyelid primer. It's great used alone or as a base for eye color and it's not sticky or heavy at all!
07/25/2011

Just right
I am a makeup minimalist by default - I love makeup but I am over 45 and as we age, less is more. So I try to keep things plain and simple. This product delivers that in a perfect way. I don't have any trouble blending a small dot of this all over my eye area up to my brow, it does eventually dry so you have to work quickly. I can't wait to put it on in the morning because it makes me look awake instantly! So far I have just used it alone with liner shadow and mascara.
07/06/2011

Eye primer
This eye lid primer is amazing! LOVE, LOVE, LOVE, it! I have worn it alone and under eye shadow. It has a very pretty shimmer to it, and is great to wear alone in summer. Goes on real quick and easy. It's a keeper. Just when I thought there was nothing new to add to this wonderful collection!
07/01/2011

Great as a stand alone eye shadow
I was very skeptical about this product at first because I thought it was just something the they were trying to push...I'm a believer now!! My favorite thing about this product is that if I forget to take my eye make-up off at night (I know, it's not a good habit, but I usually forget), the eye shadow is still there almost perfect. I can usually just take a q-tip or the smudger on the end of one my BE eyeliners to touch up and I'm good to go. I like that there are also different colors and it's very quick and easy on the go to just swipe this on and let it be my eyeshadow for the day!
06/27/2011

I've always struggled with oily lids. My eyeliner would always glop to the corners of my eyes and smear onto my lids like a bad application of eyeshadow. I tried the Brightening Primer because it came in a kit and now I don't go a day without it! I've never worn shadows in the past but use this like a shadow because of the sheen it gives me eyes. I also dab it in the inner corners for extra pop. It immediately took care of my smearing liner so much so that now I use BE's shadow liner (don't like the tugging from pencils). A little goes a long way too. I only use a tiny, tiny drop for coverage on BOTH lids. I've had the same tube for more than a year now!
06/24/2011

Great Looking Eyes
I cannot praise this product enough. I do not prefer eye shadow, but over the last couple of years have felt my eyes needed a pick me up. Primer is the answer. Thanks for another GREAT product!
06/15/2011

Good primer, better as quick eyecolor
I think this is a bit too sparkly as an everyday primer though it looks good as a quick eyecolor in a pinch. It does change the look of many of your eyecolors and it does work well as a primer but I don't like it for an everyday primer. It would work well to vamp up your eyecolors for a night out though.
05/24/2011

let me have the old Eyelid Primer back......
I love the most of bareMinerals products, but not this one...
The Prime Time Brightening Eylid Primer, is not keeping the eye shadow on for the whole day as the old application-pen did, hope you will get the old one back, the tupe is also not so easy to use as the pen.
05/17/2011

Nothing Like The Original
Very displeased with this product. It is gritty and it applies unevenly. This is nothing like the original which is smooth and applies like a dream. I received this in a kit on QVC otherwise, I would have returned it.
05/04/2011

Title
This keeps my eyeshadow on all day and since I spend special time on my eyes I am IN LOVE!!
05/02/2011

perfect
I love this primer! I use it all the time under my eye shadow to give it staying power but I also use it when I am in a hurry and don't have time for shadow. It gives my eyes a quick shimmer.
04/22/2011

Not for all skin types
I hated the two times I tried this. My eye make up, which usually lasts all day and into the evening, was clumping in the crease and was greasy in feel. Thanks, but I'll pass on this one.
04/12/2011

This keeps my eyes looking great all day and has just enough glimmer to make them pop. WONDERFUL!
04/02/2011

Best product ever!
I first tried this primer when it debuted in a QVC kit called Rethink Beauty. I have not used anything else ever since. This not only grips your beautiful BE eyeshadows ( or ANY makeup brand) like superglue, but it can also be worn as eyeshadow. It intensifies your eyeshadow and allows the true color to show. Incredibly long wearing, not even a firehose will wipe this off. it cuts my morning routine in half as all I need is this and eyeliner and I'm ready to go =)
07/19/2013

Loving this primer!!
I have always had the problem of my eye colors coming off or smudging together over the course of the day. When using Prime Time Brightening Eyelid Primer, so not the case. It gives a nice warm sheen to your eyelids all by itself or brightens up the shadows put on on top of it. I use it every day and my eye color stays put!
06/28/2013

This primer stays on all day and no greasy lids!
I originally purchased the pearl but I noticed it did not compliment my skintone very well. (I tend to wear the primer alone, with only mascara and a bit of eyeliner for a neutral, work-day look. ) So I returned the pearl and purchased the this one (gold). I love it, I use it daily, and it is well worth the money! Before I had greasy eyelids (ew) and now I never have greasy eyelids (even at the end of the day!).
03/02/2013

chunky
I really wanted to like this, as I LOVE the normal Prime Time, but I just can’t. To me, it is too think, and feels chunky or chalky on my face. It doesn’t spread smooth, and to get it to spread out (I put it on one pointer finger, then spread between my two pointer fingers first), I feel like I am trying to grind off my eyelid and end up rubbing so hard it hurts. I do put lotion on before I put on my READY foundation, so I would think that would help smooth things out and provide a nice surface for smearing. I never have this problem with the normal Prime Time. Too bad.
02/12/2013

primed and ready
I really like the way that this primer can be used as a shadow and that layering with it makes the color stay true all day long. It is smooth and silky and a little goes a long way.
12/02/2012

A little goes a long way.
I got this in a kit to try. It makes a nice even canvas for eye make-up. It brightens dark lids and helps the makeup stay in place all day long. Just be sure to use a small amount or it will cause lids to feel caked.
11/01/2012

Fantastic!
This is one of the first products that I purchased on this site and I am so happy that I did. In the past, eyeshadow never stayed on my eyes. During the day it would just fade away until it was gone. I dont know if my eyelids were oily or what the issue was, but it was extremely annoying. I purchased the brightening eyelid primer and rapture eyeshadow. The primer is by far my favorite! It's a gold sparkly color and it looks fantastic with my blue eyes. I put it on all over my lid and a bit on the inside corner of my eyes. It really does brighten up the eye area, making me look a lot less tired. The color of the eyeshadow is really nice, I can't complain, and it lasts all day. My only complaint is with the container which doesn't keep the eyeshadow in very well. Regardless this was a great purchase and I have no regrets. :)
08/17/2012

Perfect eye primer
I love Gold colors, and when I don't feel like wearing eye shadow, I swipe a tiny amount of this on, and I'm ready to go. It is such a pretty color, it's buildable, and blends really well. Stays in place all day!
07/20/2012

Does the trick!
I always have a problem with my eye shadow ending up creasing or up above the crease by lunchtime. This never happens if I use this primer. AWESOME product!
07/03/2012

For the practical girl
I am not one for buying needless, excessive makeup 'accessories' when I can use the same thing for many areas of my face. I thought, why would I need ANOTHER primer when I already use the all over face Prime Time? Then summer and sweating happened. I used all of my eyelid primer and I'm in a panic to receive my next order! With the Prime Time Eyelid Primer, my eye makeup stays more vibrantly, all day: no smudging, no melting... yet it's easy to wash off with a little baby shampoo. I'm a pregnant mom with 2 toddlers, so you can believe this product is getting tested to its max.
06/26/2012

Don't believe the hype
I HATE this product. I decided to give it and the Pearl version a try after reading all the rave reviews about them. You know, the ones that say it makes a HUGE DIFFERENCE in the way your eyeshadow looks, how it BRIGHTENS YOUR WHOLE FACE and REALLY MAKES YOUR EYES POP? Yeah, not so much. My eyeshadow with the primer on underneath is exactly the same color and sheen as my eyeshadow without it.
Does it work as a primer? Yeah, sure. It's a pain in the butt to apply, and good luck getting it to go on evenly, but once you've finished smearing it onto your eyelids (with your FINGER) your eyeshadow will definitely stick to it. It'll stick so well you can forget about BLENDING entirely.
If you're looking for a difficult-to-apply primer that will give you blotchy-looking, unblendable eyeshadow that doesn't look any brighter or sparklier but will stay in place for hours, LOOK NO FURTHER. If not, don't waste your time or money on this one.
05/16/2012

Hello, Bright Eyes!!
This lovely golden primer shadow is a wonderful pick-me-up for those days you don't get quite enough sleep. The shimmery pigment reflects light and really brightens up your whole look. Use it from lash to brow, then layer another shadow over your lid and this becomes primer and brow highlight all in one.
05/01/2012

Doubles as an eyeshadow!
This is my favorite BE primer. When it applied, it brightens the eye lid with a light golden sheen. Prevents creasing, smuding, and lasts all day when worn alone as an eyeshadow. When I'm pressed for time and needing a quick, "natural" type look, I apply the Brightening Eyelid Primer with Bronze eyeliner, add a little mascara and I'm out the door. I would recommend applying this with your fingertip. I've tried applying with a brush and it didn't work out. The primer stuck to the brush and didn't spread evenly over my eyelid. This is a squeeze tube, so be gentle...a little goes a long way.
01/02/2012

The Answer
This is the answer for anyone who has trouble with eyecolor. This primer will keep it in tact, and eliminates creasing. Your shadow will last all day, too. It has a pearl sheen, but I haven't noticed it changing the color of my shadow.
12/08/2011

brightening sunlight
I received brightening sunlight in a kit. I love this and often wear it alone as an eye shadow when I am in a hurry. Please make the brightening sunlight to sell on its own. Its a beautiful shiny tan that would be perfect for anyone!
10/13/2011

Amazingggg
I always thought primers were just a waste of money. I didn't think they really worked. After an hour or two of wearing my eye shadows, they would begin to stick in the creases of my eyes. But I got my make up done at a Bare Escentuals store and they used the Brightening Eyelid Primer. I really liked how smoothly it applied and golden color. The lady convinced me to get one, and I hesitantly did. Five hours later, after hanging out in the sun all day and getting sweaty, my eyes were still perfect! I've been using it everyday now, and by the end of the day, no matter what, my eyes look just like I did them in the morning! One of the best purchases I've made from BE and I will never do my eyes without it again!
09/12/2011

Eh...not quite what I was hoping for
I absolutely love the original Eyelid Primer, and I just figured that this was the same but with a bit of sparkle. Holy Golden Stardust, Batman! This gold is waaaayyy too yellow for my fair skin. I was hoping for more of a sparkling beige, and I went with this since the reviews on the pearl shade were terrible. However, I have a feeling that I was mistaken, and should have bought that one instead. Oh well. I'm stuck with this one, so I'll at least use it until it's time to buy another. It's a bit harder to apply evenly versus the original, and you only need the tiniest amount for a subtle look. If you like the yellow-gold tinge you can definitely layer this for bolder effect. Still keeps shadows in place like the original; I just know I won't be buying this shade again.
08/30/2011

I really like the eyelid primer. It's great used alone or as a base for eye color and it's not sticky or heavy at all!
07/25/2011

Just right
I am a makeup minimalist by default - I love makeup but I am over 45 and as we age, less is more. So I try to keep things plain and simple. This product delivers that in a perfect way. I don't have any trouble blending a small dot of this all over my eye area up to my brow, it does eventually dry so you have to work quickly. I can't wait to put it on in the morning because it makes me look awake instantly! So far I have just used it alone with liner shadow and mascara.
07/06/2011

Eye primer
This eye lid primer is amazing! LOVE, LOVE, LOVE, it! I have worn it alone and under eye shadow. It has a very pretty shimmer to it, and is great to wear alone in summer. Goes on real quick and easy. It's a keeper. Just when I thought there was nothing new to add to this wonderful collection!
07/01/2011

Great as a stand alone eye shadow
I was very skeptical about this product at first because I thought it was just something the they were trying to push...I'm a believer now!! My favorite thing about this product is that if I forget to take my eye make-up off at night (I know, it's not a good habit, but I usually forget), the eye shadow is still there almost perfect. I can usually just take a q-tip or the smudger on the end of one my BE eyeliners to touch up and I'm good to go. I like that there are also different colors and it's very quick and easy on the go to just swipe this on and let it be my eyeshadow for the day!
06/27/2011

I've always struggled with oily lids. My eyeliner would always glop to the corners of my eyes and smear onto my lids like a bad application of eyeshadow. I tried the Brightening Primer because it came in a kit and now I don't go a day without it! I've never worn shadows in the past but use this like a shadow because of the sheen it gives me eyes. I also dab it in the inner corners for extra pop. It immediately took care of my smearing liner so much so that now I use BE's shadow liner (don't like the tugging from pencils). A little goes a long way too. I only use a tiny, tiny drop for coverage on BOTH lids. I've had the same tube for more than a year now!
06/24/2011

Great Looking Eyes
I cannot praise this product enough. I do not prefer eye shadow, but over the last couple of years have felt my eyes needed a pick me up. Primer is the answer. Thanks for another GREAT product!
06/15/2011

Good primer, better as quick eyecolor
I think this is a bit too sparkly as an everyday primer though it looks good as a quick eyecolor in a pinch. It does change the look of many of your eyecolors and it does work well as a primer but I don't like it for an everyday primer. It would work well to vamp up your eyecolors for a night out though.
05/24/2011

let me have the old Eyelid Primer back......
I love the most of bareMinerals products, but not this one...
The Prime Time Brightening Eylid Primer, is not keeping the eye shadow on for the whole day as the old application-pen did, hope you will get the old one back, the tupe is also not so easy to use as the pen.
05/17/2011

Nothing Like The Original
Very displeased with this product. It is gritty and it applies unevenly. This is nothing like the original which is smooth and applies like a dream. I received this in a kit on QVC otherwise, I would have returned it.
05/04/2011

Title
This keeps my eyeshadow on all day and since I spend special time on my eyes I am IN LOVE!!
05/02/2011

perfect
I love this primer! I use it all the time under my eye shadow to give it staying power but I also use it when I am in a hurry and don't have time for shadow. It gives my eyes a quick shimmer.
04/22/2011

Not for all skin types
I hated the two times I tried this. My eye make up, which usually lasts all day and into the evening, was clumping in the crease and was greasy in feel. Thanks, but I'll pass on this one.
04/12/2011

This keeps my eyes looking great all day and has just enough glimmer to make them pop. WONDERFUL!
04/02/2011