CM Innovation 2007

– increased power shift from IT to the business users : creating new websites, updating content and layout is becoming really really simple

– successfull websites will be about customer interaction (C2C) : WCM is not about managing content anymore, but about managing interactions

– content management is going mainstream, not limited anymore to the 10% happy few, due to open source the seamless combination of web content and document management and last but not least the ease of use for business users to manage content