Hi
That totally depends on what your business goals are. You should ideally do thorough research on a few vendors before finalizing on one. There are many email marketing agencies and not all of them will provide complete services. I wanted to get email marketing services for a campaign that I was going to launch on a large scale. That`s when I shortlisted MetricFox for the Email Marketing services they have on offer. From ensuring that that content is target-audience oriented to helping me minimize campaign costs, they had it all covered. I especially liked the fact that once I wrote to them at info@metricfox.com they were really quick to respond.

But to answer as to what you should look for in an email marketing service provider these are my suggestions:

Market reputation and years active. MetricFox for instance has been in the market for over a decade and could give me the names of a few Fortune 500 company executives for reference.

The type of email service provided. Some email marketing agencies will only look at running email campaigns, while others will also analyze campaign performance. Choose one that suits your need.

Ask for deliverables. Email campaigns have varying results. From a meagre 0.4% to 40%, response varies greatly. A lot of that depends on deliverables. Choose a vendor who promises 75% deliverables at least. In our case, we got 87% deliverables, mostly because MetricFox was using permission based email addresses only.

So once you invest in their service you can be rest assured that your campaigns are certain to get noticed. I minimized campaign costs and got the best results.
Hope this will help you to decide better.
For more information visit Email Marketing

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