My essay is inspired by reading of MARC DE MEY’s Cognitive paradigm. I characterize his position as, what I call, a cognitive view. Further I characterize SEARLE’S concept of strong artificial intelligence. It is the creation of strong AI, that I consider to be the main goal for the field of artificial intelligence to strive for. I try to find out in which ways could a cognitive view be applied in our endeavour to create strong AI. These ways consist primarily of modelling of world representations, of plurality of such models capable of joining into some kind of unity, and of such a combination of stratified model of perception with actions that would create implicit and later also explicit knowledge.