Thursday, 14 January 2016

Overseas Outlook - The Art Of Shared Commitment

Incorporated
at the end of 2013 in Hong Kong, the Centre for Asian Philanthropy and Society
(CAPS) is a uniquely Asian Centre dedicated to facilitating excellence in
philanthropy. It promotes best practices and standards through its own
research, capacity building and conferences and through partnership with its
intermediary network. The Centre helps to improve governance and aid the
efficacy of philanthropists and social delivery organizations working on
education, health, environment and poverty alleviation in Asia. This work will
contribute a great deal to scale impact of social delivery organizations
working on social change throughout the region.

We met Dr. Ruth A. Shapiro, Chief Executive of CAPS. CAPS
partners with donors as well as local research and capacity building
organizations throughout the region. Dr. Shapiro is the editor of The Real
Problem Solvers, Social Entrepreneurs in the America, published in China with
the addition of Chinese social entrepreneurs in July 2014.

Ruth Shapiro in conversation with Meher from CAP

Here are Ruth’s views on
collaboration.

“We should partner!” is a
common sentiment voiced within the non-profit sector. The concept is laudable – by working
together, we can leverage synergies to do more good and in fact, partnering
well can do just that. Still, while
partnering may lead to increased impact, at times, it can also lead to
frustration and weakened results.
Partnering only makes sense when it is mutually beneficial to do so, in
other words, when all parties gain something through the partnership. In
some ways this type of pragmatic thinking runs contrary to the idealism of our
sector. Why wouldn’t we work
together? But, successful partnerships
depend on aligned agendas.

Be clear about what the
benefits are to all parties. Let’s think about different types of partnerships, most
common are those between NGOs and businesses or corporate foundations, those
with government and those among the NGOs themselves.

In
India, due to the relatively new CSR legislation, partnership between NGOs and
businesses will only increase in number and scope. But these can be treacherous. NGOs often want to partner with business to
receive much needed financial support.
Companies want outcomes that may or may not be aligned with the goals or
processes of the NGO partner. As more
and more partnerships take place, shared learning for both the government and
the company side will increase and over time, and hopefully, partnerships will
become easier to carry out.

Partnering with government
can lead to extraordinary scale. But, as everyone in India knows well, government
bodies are not the easiest of partners!
They often have time consuming reporting, rigid rules of engagement and
an inability to be flexible when changes need to take place on the ground.

Partnering with other NGOs,
while seemingly the most benign can also entail risks. It is crucial to understand what each party
is bringing to the table and the added value of working together. While we NGOs are all working to make the
world a better place, we are also often competing for resources.

In all cases, it is
critical to go into the relationship with one’s eyes wide open. Regardless of who you are partnering with,
certain steps can increase the success of the endeavor:

1.Write up clear, detailed memorandums of understanding to
mitigate the chances of miscommunication and abuse. Agreements must be reached and adhered to
around goals, partition of the work, outcomes, deadlines and credit. The very process of discussing the agreement
can help clarify expectations.

2.It is helpful to put in place a mutually agreed upon
communication schedule and “check-ins”.

3.When appropriate, it may be helpful to agree on a mutually
acceptable third party who can mediate when necessary. Companies, NGOs and government speak from
different perspectives and while literally speaking the same language,
figuratively they are often speaking very different languages, so a translator
can often be helpful!

Partnering is like
marriage. You may agree on the reasons for entering
into it, but it doesn’t mean that there aren’t bumps along the way. The better prepared you are before working
together, the better the likelihood of success.

This
article is from CAP's Quarterly newsmagazine Philanthropy. To get your
printed version of the magazine, write to connect@capindia.in

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About CAP

Since its founding in 1986, the Centre for Advancement of Philanthropy (CAP) has helped philanthropic organisations comply with the complex web of legal issues governing charitable giving in India. CAP specializes in all legal matters concerning the Trusts/Societies Act, Income Tax Act, FCRA, Legal Aspects of CSR and a host of allied laws and good management & compliance practices.