Waterloo, Ontario, May 17, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), is pleased to announce it has entered into an engagement letter with Emerging Equities Inc. (the “Agent”) to act as agent, on a reasonable best-efforts basis, in connection with a proposed financing (the “Offering”) to be conducted by way of short form prospectus of up to 16,666,667 units (“Units”) of the Company at a price of $0.18 per Unit (the “Offering Price”) for gross proceeds of CA$3 million. Each Unit shall be comprised of one common share (“Common Share”) and one half of a common share purchase warrant (each whole warrant, being a “Warrant”). The Company has also granted the Agent an option (the “Agent’s Option”) to increase the size of the Offering by up to an additional 5,555,556 Units at $0.18 per Unit which Agent’s Option is exercisable at any time up to 48 hours prior to the closing of the Offering.

Each Warrant will be exercisable into one Common Share at an exercise price of $0.30 per Common Share for a period of twelve (12) months following the Private Placement Closing Date (as defined below), provided that if the closing price at which the Common Shares trade on the Canadian Securities Exchange (the “CSE”) (or any such other stock exchange in Canada as the Common Shares may trade at the applicable time) exceed $0.55 for five (5) consecutive trading days at any time following the date that is four (4) months and one (1) day after the closing date of the Offering, the Company may accelerate the expiry date of the Warrants (the “Reduced Warrant Term”) to the date that is twenty-one (21) calendar days following the date a press release is issued by the Company announcing the Reduced Warrant Term.

The Company also announces it has completed a private placement (“Private Placement”) of 1,568,440 special warrants (“Special Warrants”) of the Company at $0.18 per special warrant for gross proceeds of $282,319 which form part of the Offering. Each Special Warrant entitles the holder, for no additional consideration, to receive 1 Unit (the “Underlying Securities”) on the earlier of: (i) the date that is 120 days following the closing date of the Private Placement (the “Private Placement Closing Date”); and (ii) the date the Company obtains a receipt for a final short form prospectus qualifying the distribution of the securities comprising the Units (the “Qualification Condition”). The Company will use its best efforts to satisfy the Qualification Condition on or before the date that is 60 days following the Private Placement Closing Date (the “Qualification Deadline”). If the Qualification Condition does not occur before the Qualification Deadline, each holder of a Special Warrant shall be entitled to receive, without any action on their part, to 0.1 of a Common Share in addition to the Underlying Securities. The issuance of Units on conversion of the Special Warrants will be qualified under the Prospectus. Unless the Qualification Condition occurs, securities issued in connection with the Private Placement will be subject to a 4-month hold period from the Private Placement Closing Date.

The Units will be offered by way of a short form prospectus (the “Prospectus”) to be filed in British Columbia, Alberta and Ontario and in any other provinces as the Agent and the Company may agree. The Prospectus will also qualify the Underlying Securities for distribution.

The Agent will receive a cash commission equal to 10% of aggregate gross proceeds raised from the Offering (including the Private Placement) as well as compensation options (the “Compensation Options”) equal to 10% of the number of Units and Special Warrants sold, including any amount subscribed for pursuant to the exercise of the Agent’s Option. The Compensation Options shall be exercisable into Units at a price of $0.18 per Unit at any time up to 24 months following the closing date of the Offering. As a result of the Offering, Mr. Myles Bartholomew has rescinded his National Instrument 45-102 – Notice of Resale of Securities, dated and filed on SEDAR May 9, 2018.

This news release does not constitute an offer to sell, or a solicitation of an offer to buy, any of the securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “U.S. Securities Act”) or any state securities laws and may not be offered or sold within the United States unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

About SponsorsOne Inc.:

SponsorsOne is disrupting the traditional advertising model and leveling the playing field for small brands. Our cloud based platform, SponsorsCloud, lets brands reach millions of targeted consumers with authentic, word-of-mouth advertising, bypassing intermediaries like agencies and ad networks. Our proprietary cryptocurrency, SponsorCoin, is awarded to Influencers who share brand promotions with their social media followers. SponsorCoin can then be used to purchase products and services at a discount from any brand on our network or trade for popular cryptocurrencies such as Ethereum, Bitcoin and Litecoin. This new advertising model cuts upfront costs for brands to near zero and gives every customer an incentive to become a brand ambassador.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD- LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Waterloo, Ontario, March 28, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), has developed the SponsorCoin, a cryptocurrency designed to make everyone in social media an influencer for brands. The Company is pleased to announce the appointment of Mr. Brad E. Herr as the Chief Financial Officer of SponsorsOne Inc.

“SponsorsOne’s commercial expansion into the USA market is underway and Mr. Herr brings deep expertise in financial and operational execution with that marketplace,” states Myles Bartholomew, CEO of SponsorsOne. “As an experienced CFO in both the private and public capital markets we will look to expand our capital and shareholder base in the USA as well.”

Mr. Herr is was previously a certified public accountant (CPA) and is currently a licensed attorney in Washington State with over 35 years of experience in the private and public markets. He also earned an MBA from Gonzaga University. Mr. Herr will implement operational controls and reporting standards required for both the USA and Canadian regulatory markets and be hands on in operational execution. His background in strategic planning, financial forecasting, mergers and acquisitions and capital market development will be the corner stone of SponsorsOne growth as a public company into the future.

SponsorsOne also thanks Mr. Arvin Ramos for his service as CFO over the last 3 years and wishes him continued success.

About SponsorsOne Inc.:

SponsorsOne is disrupting the traditional advertising model and leveling the playing field for small brands. Our cloud based platform, SponsorsCloud, lets brands reach millions of targeted consumers with authentic, word-of-mouth advertising, bypassing intermediaries like agencies and ad networks. Our proprietary cryptocurrency, SponsorCoin, is awarded to Influencers who share brand promotions with their social media followers. SponsorCoin can then be used to purchase products and services at a discount from any brand on our network or trade for popular cryptocurrencies such as Ethereum, Bitcoin and Litecoin. This new advertising model cuts upfront costs for brands to near zero and gives every customer an incentive to become a brand ambassador.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD- LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

]]>What is ‘Authentic’ and how did we make it the Heart of SponsorsOne?http://sponsorsone.com/what-is-authentic-and-how-did-we-make-it-the-heart-of-sponsorsone/
Tue, 27 Mar 2018 23:48:25 +0000http://sponsorsone.com/?p=10946

In the era of fake news, clickbait articles and misleading online advertisements, how can a consumer know what is real and what is a sly marketing trick to get their eyes on specific content?

Authenticity is a word often thrown around by marketers to promote their content over the spam posted throughout the web. But with the access to worldwide web, authenticity has now changed hands and is now controlled by the consumer. Brands can no longer get away with poorly positioned, deceiving and inauthentic advertising. Consumers can now access millions of sources of information to be well informed on a brand before making a purchasing decision. This puts the consumer in the driver seat and even more pressure on the brands to provide quality experiences with their products or services.

The marketing definition of authenticity is about “establishing trust and drawing in customers by providing them with value”, and this word is being used specifically to target the millennial demographic. This group of consumers holds brands at “higher standards” and keeps a watchful eye, not only on brands, but on the consumers of brands though online channels where anyone’s voice can be heard. Channels, such as social media, promote variations of the truth, multiple perspectives and “less carefully crafted messages”, allowing consumers to make their own organic assumptions on a brand without even needing to purchase or experience their products or services. This has lead brands to focus less on the “selling” aspect of a specific product or service, and focus more on positioning the mission of their brand alongside the values of their consumers.

Ascend, a marketing agency, states there are a number of different ways for brands to practice authenticity. SponsorsOne enables brands to engage in authentic online marketing tactics by:

Staying True

The campaign creation process within SponsorsOne allows brands to develop their personality and maintain a consistent message throughout multiple campaigns that remains true to the vision, mission of values of that brand.

Being Transparent

Along with being able to see the impact and reach of your brands network, SponsorsOne allows the brand to monitor what is being said about their products and respond to interactions on social media platforms by consumers.

Consistent Voice & Personality

Our campaign creation process allows brands to maintain consistent with their branding across multiple social media platforms and campaigns and build personalities around their brand.

Listen/Adapt/Deliver/Repeat

Our SponsorCloud platform allows brands to monitor the activity within social media and adapt campaigns on the fly. If a campaign is not achieving sales goals or generating targeted metrics, brands can revisit and test new campaign concepts.

Leveraging User Generated Content

SponsorsOne believes that the best content is created by the consumer and not the brand. We allow brands to reward consumers for unique, product experiences shared on social media by their consumers.

A brands consumer often has a lot to say when it comes to their viewpoints on products or services, especially while using social media to express these experiences. These online engagements can make or break the popularity of specific brand, build trust with consumers and drive the value of a brand.

User generated content (UGC) is defined as “when you ask your audience for participation online, usually via social posts with brand-unique hashtags”. Many of the promoted posts include positive customer reviews from loyal and engaged customers who become true advocates for a brand. A Percolate report stated that 86% of millennials believe that UGC is the key metric for telling whether a brand is trustworthy. Also, more than 74% of consumers trust a brands influencer and their word of mouth on a product to actually make a purchasing decision towards a specific brand. All of these tactics for creating UGC help establish a flow of free and authentic marketing straight from the consumer, which saves brand both time and money in their marketing efforts.

Here are some steps you can use to inspire UGC for your brand using SponsorsOne:

Build a good foundation for your brand – Using Sponsorsone for your campaign creation process allows you to remain consistent across your branding to make sure your brand is trusted by consumers. The SponsorCloud technology also allows you to track campaign interactions in real time to make sure consumers are satisfied with your brand.

Craft the right message – Working alongside the SponsorsOne campaign creation team allows you to determine the outcome of a campaign to get your desired result. Our team has experience working on campaigns with many brands and has a proven track record for successful campaign launches. We ask the questions: What is it that you want consumers to say about your brand as a result of the campaign? And what is the message that you want to exponentially spread and pass through consumers’ social media networks?

Leverage Influencers – With SponsorsOne, we look at every loyal consumer as a celebrity in the eyes of a brand. We help brands leverage each of these influencers network to create an authentic reach that is actionable and impactful.

Leverage social media – SponsorsOne uses the power of social media as the driving force in engagement for your brand. With uniquely created campaign content, deeply strategized campaign goals and innovative techniques for monitoring campaign stats in real time, we provide a winning combination to keep interactions with your brand up and positive momentum on your campaigns.

Reward your audience – Follow up and support for your loyal consumers is a necessary, and now-a-days, a mandatory step in creating an engaged group of consumers creating authentic UGC. SponsorsOne allows brands to show how much they appreciate a consumers loyalty, engagement and interactions by providing discounts through the SponsorCoin cryptocurrency. This cryptocurrency provides rewards for authentic UGC created by the consumer for a specific campaign. The SponsorCoin can then be redeemed on the products e-commerce sites to get discounts on the products they love.

Waterloo, Ontario, February 22, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”),has developed the SponsorCoin, which is a cryptocurrency designed to get brands and social media influencers working together. The Company announces the addition of an eCommerce engine to the SponsorsCloud platform. Influencers can now use SponsorCoin to purchase products inside the SponsorsCloud, and brands can measure the real-time ROI of social media marketing campaigns.

“We have closed the loop between marketing and sales by adding eCommerce to our SponsorsCloud platform,” states Myles Bartholomew, CEO of SponsorsOne. “Every social media marketing dollar spent can now be directly attributed to sales, in real time.”

SponsorsCloud lets brands bypass ad agencies by connecting directly with social media influencers. Brands benefit from authentic, word-of-mouth advertising, which costs nothing upfront and has been shown to be more effective than paid advertising for reaching Millennials, the world’s most influential demographic – with $1.3 Trillion in spending in 2017. Millennials look to influencers on social media to make buying decisions and seek out brands that share their values.

Brands create ‘smart campaigns’ with the SponsorsCloud platform and publish them to their community of influencers. Influencers then share smart campaigns on social media and earn SponsorCoins for each engagement. Brands can access real-time campaign interaction data from the SponsorsCloud dashboard, which gives them the power to optimize campaigns based on ROI or reach. Our goal is to help brands boost their ROI from an industry average of 3x – 5x marketing expenditures to 10x – 20x using our new eCommerce engine.

SponsorsOne’s fashion and food brand partners will be the first to load their products into the new SponsorsCloud eCommerce engine.

About SponsorsOne Inc.:

SponsorsOne is disrupting the traditional advertising model and leveling the playing field for small brands. Our cloud based platform, SponsorsCloud, lets brands reach millions of targeted consumers with authentic, word-of-mouth advertising, bypassing intermediaries like agencies and ad networks. Our proprietary cryptocurrency, SponsorCoin, is awarded to Influencers who share brand promotions with their social media followers. SponsorCoin can then be used to purchase products and services at a discount from any brand on our network or trade for popular cryptocurrencies such as Ethereum, Bitcoin and Litecoin. This new advertising model cuts upfront costs for brands to near zero and gives every customer an incentive to become a brand ambassador.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD- LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Waterloo, Ontario, January 30, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), has developed the SponsorsCloudTM platform to support the SponsorCoin, the world’s first scalable, digital cryptocurrency for social networks. Smart contracts, between brands, consumers and influencers, which automatically determine compensation for authentic social engagement are backed by SponsorCoins. SponsorsOne is pleased to announce that the SponsorsCoin digital wallet will now facilitate the automatic, real time conversion of SponsorCoin into Bitcoin, Ethereum and many other popular cryptocurrencies that trade internationally.

“Providing liquidity outside the SponsorsCloud for our Brand Communities has always been our goal.” states Myles Bartholomew, CEO of SponsorsOne. “The conversion will be 100% cash backed and as an audited public company the cash held in reserve will be fully reported on our balance sheet.”

The SponsorCoin digital wallet will show, in real time, the exchange value of Bitcoin, Bitcoin Cash, Ethereum, Litecoin, Ripple, Dash and other currencies based on the current exchange prices around the world. With one click users can exchange their SponsorCoins into any of the supported block chain crypto-currencies.

Each exchange is supported with USD or CAD held on SponsorsOne’s balance sheet in a segregated account and reported quarterly through an audit report. This cash reserve is built up from the revenue generated through successful marketing campaigns that lead to sales directly with brands that contract with SponsorsOne. SponsorsOne earns 20% of revenue generated from brand sales and will set aside 10% (2% of sales) of revenue as a cash reserve. Exchanged SponsorCoins will be returned back to SponsorsOne’s account for allocation back to the contracted brands supporting further smart marketing campaigns and ongoing revenue generation.

About SponsorsOne Inc.:

SponsorsOne is positioned as a leader in the next evolution of social digital marketing and crypto-commerce with the SponsorsCloudTM platform and its highly scalable digital – smart contract based crypto-currency called SponsorCoin. Combined, this allows Brands to build and manage their own proprietary and highly engaged communities of influencers within the social realm. The SponsorsCloudTM platform allows for data driven marketing campaigns that will change the way brands connect to their customers and compensate the consumer for authentic engagement using the SponsorCoin digital crypto-currency. SponsorsCloudTM and SponsorsCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far greater ROI than current social media advertising methods.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD- LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Waterloo, Ontario, January 25, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), has developed the SponsorsCloudTM platform to support the world’s first scalable digital cryptocurrency for social networks called the SponsorCoin. SponsorCoin support smart contracts between Brands, Consumers and Influencers which automatically determines compensation for authentic social engagement. SponsorsOne is pleased to provide an update on it’s two patent applications that could revolutionize the engagement process between Brands and their authentic communities.

“These are two critical patents that provide the scale of engagement between the Brand and their authentic community of millions of users” stated Myles Bartholomew, Founder and CEO of SponsorsOne. “Moving from an Agency of One model for marketing to community of millions provides unreal acceleration for the Brand, this technology will turn hundreds of millions of users into Brand Influencers.”

The first Patent, Sponsorship Management, filed on September 20, 2013 represents the intelligence contract system that determines the authenticity of the engagement by the User and rewards with the cryptocurrency SponsorCoin. It’s this automation that scales to hundreds of millions of users on every Brand engagement, no matter how small and determines if the campaign was successful leading to a sale of product. In essence, we have determined a method for valuing Earned Media – Word of Mouth Marketing within the social network at very large scale.

The second Patent, Currency Redemption filed on March 24, 2015 brings automatic pricing of the cryptocurrency when a transaction occurs between the Brand and the User. It has been found that certain Brand and User relationships have different values placed on it. This patent determines the value of the relationship and prices the Currency at time of a transaction. For example, Nike may put a higher value on a high school basketball player then on a eGamer and when either user goes to buy those Nike shoes the Basketball Player will receive higher value on their SponsorCoin at time of purchase. Cryptocurrency today is based on speculation, supply and demand whereas the SponsorsCoin is based on Social Capital directly between the Brand and User dynamically for every transaction.

Both patents have been filed as an International Patent and are in review in multiple patent offices around the world. SponsorsOne is committed to protecting it’s IP globally and is at the forefront of revolutionizing Brand marketing within the social realm using cryptocurrency.

About SponsorsOne Inc.:

SponsorsOne is positioned as a leader in the next evolution of social digital marketing and crypto-commerce with the SponsorsCloudTM platform and its highly scalable digital – smart contract based crypto-currency called SponsorCoin. Combined, this allows Brands to build and manage their own proprietary and highly engaged communities of influencers within the social realm. The SponsorsCloudTM platform allows for data driven marketing campaigns that will change the way brands connect to their customers and compensate the consumer for authentic engagement using the SponsorCoin digital crypto-currency. SponsorsCloudTM and SponsorsCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far greater ROI than current social media advertising methods.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD- LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

For Immediate Release

Waterloo, Ontario, January 16, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), has developed the SponsorsCloudTM platform to support the world’s first scalable digital cryptocurrency for social networks called the SponsorCoin. SponsorCoin support smart contracts between Brands, Consumers and Influencers which automatically determines compensation for authentic social engagement. SponsorsOne is pleased to announce the appointment of Mr. Guy Zajonc as President of SponsorsOne Media Inc. in the USA.

“We are very pleased to add Mr. Zajonc to the management of SponsorsOne. His experience in content creation and transactional media is invaluable to the Brands we have engaged,” stated Myles Bartholomew, Founder and CEO of SponsorsOne. “This will be critical as we take the marketing lead for our Brands and develop engaging content in the form of video production to be distributed through all digital channels worldwide.”

“I envision Sponsors One Media creating, producing, owning and distributing excellent video content capable of delivering multiple streams of revenue to SponsorsOne. We intend to broadcast digitally through channels such as Amazon, Netflix, and others, as well as our own channels.” states Guy Zajonc, President of SponsorsOne Media Inc. “The audience engagement model is established through the SponsorsCloud, which will aggregate millions of consumers into communities around each brand featured in this content.”

Mr. Zajonc, Founder and former CEO of Five By Five Media Inc, (“5×5”) 5X5 produced over $100M USD in television programming including EMMY winning “Jamie Oliver’s Food Revolution” for ABC, “The Hero” and “Wake Up Call” with Dwayne ‘the Rock’ Johnson, and “Fashion Star” for NBC, distributed to over 100 countries.

Mr. Zajonc will lead the buildup of the delivery teams for Specialty Food, Fashion, Beauty, eSports and more, including original creative development, content production, sales, marketing, distribution, Brand support and crypto-commerce.

About SponsorsOne Inc.:

SponsorsOne is positioned as a leader in the next evolution of social digital marketing and crypto-commerce with the SponsorsCloudTM platform and its highly scalable digital – smart contract based crypto-currency called SponsorCoin. Combined, this allows Brands to build and manage their own proprietary and highly engaged communities of influencers within the social realm. The SponsorsCloudTM platform allows for data driven marketing campaigns that will change the way brands connect to their customers and compensate the consumer for authentic engagement using the SponsorCoin digital crypto-currency. SponsorsCloudTM and SponsorsCoin is a tool for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far greater ROI than current social media advertising methods.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

Waterloo, Ontario, January 11, 2018: SponsorsOne Inc. (CSE: SPO) (Frankfurt: 5SO) (“SponsorsOne” or the Company”), has developed the SponsorsCloud platform which supports smart contracts between Brands, Consumers and Influencers, automatically determining compensation for authentic social media engagement using the SponsorCoin. SponsorsOne is pleased to announce it has incorporated it’s USA subsidiary, SponsorsOne Media Inc., in Delaware, operating in Los Angeles and New York City.

“We are ready to change the way Brands engage with the Millennial, creating authentic community’s, which are proprietary to each Brand within all social networks,” stated Myles Bartholomew, CEO of SponsorsOne. “The role of each office is to build the Brand’s creative content and social media strategies using the SponsorCoin smart campaign technology, driving sales straight to our ecommerce platform so we are a part of the process, from marketing to financial settlement.”

SponsorsCloud turns every consumer connected to the Brand into an Influencer and compensates them with the SponsorsCoin for their authentic engagement. The Influencer can then use the SponsorCoin and their discount to purchase products and services from any participating Brand making SponsorsCloud the first seamless crypto-commerce platform.

About SponsorsOne Inc.:

SponsorsOne is positioned as a leader in the happening evolution of social digital marketing and crypto-commerce with the SponsorsCloud platform and its highly scalable digital – smart contract based crypto-currency called SponsorCoin. Combined, this allows Brands to build and manage their own proprietary and highly engaged communities of influencers within the social realm. The SponsorsCloud platform allows for data driven marketing smart campaigns that will change the way brands connect to their customers and compensate for authentic engagement using the SponsorCoin digital crypto-currency. SponsorsCloud and SponsorCoin are tools for brands to inspire real movements around their products and services in which their most valuable customers become their best salespeople, producing far greater ROI than current social media advertising methods. SponsorsOne’s goal is to drive marketing costs to zero for the Brands and in turn will earn 15-20% of all sales generated from each of the Brands smart campaigns – a success, fee-based revenue model. With our focus on attracting the Millennial, their total consumer goods spending is forecasted at $1.3 Trillion in 2018, the largest ever in history.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.

has developed the SponsorsCloudTM platform to support the world’s first scalable digital currency for social networks called the xCredit. xCredit support smart contracts between Brands, Consumers and Influencers to automatically determine compensation for authentic social engagement.

“For the first time, Brands can build their own proprietary communities around their products and compensate the consumer for authentic word-of-mouth marketing,” stated Myles Bartholomew, Founder and CEO of SponsorsOne. “Each time an xCredit is issued, the smart contract automatically determines the compensation. As the community builds around the Brand the intelligence generated from digital contract execution allows the Brands to optimize their return on marketing.”

xCredit is a digital currency governed by smart contract technology that has tokenized sponsorship between Brands and Consumers. As the consumer advances through the sponsorship levels, as defined by the smart contract, their discount and compensation increase. Smart contracts, which are dynamically customized by the Brands after they are issued will tune the engagement until the Brands ultimate ROI is achieved and their optimal community is built. Smart contracts become intelligent by rewriting themselves to optimize Brand performance.

The SponsorsCloudTM platform has been developed and “stress” tested to support millions of users conducting millions of transactions per minute, utilizing minimal server resources and electrical power. xCredit uses an encrypted and optimized centralized transaction server connected to distributed digital wallets to settle currency transactions in microseconds with minimal computing resource. SponsorsCloudTM uses a patent pending process that can scale to hundreds of millions of users conducting transactions with a trusted centralized and secure server at minimal cost, reducing SPO’s operating costs needed for computing resources.

Currently, the Company is getting ready to launch within the fashion, beauty, specialty food, film production and eGaming sectors supporting creative and innovative Brands and Influencers. SponsorsCloudTM is near completion and will be launched in early 2018.

About Harbison

Harbison is an emerging luxury fashion brand founded upon designer Charles Elliot Harbison’s conviction that the market is ready for a fresh take on luxury American sportswear, made in New York City. Since its 2013 launch, the brand has garnered unprecedented editorial and commercial response from the global fashion community, proving Harbison’s modern, American sportswear-inspire voice is poised to render it one of America’s most influential brands.

With the SponsorsCloudTM platform, SponsorsOne is creating Brand focused proprietary ad networks. Data driven marketing campaigns and creative combined with a proprietary social ad network will change the face of the agency and the way Brands connect to their customers. Brands can now inspire real movements around their products and services in which their most valuable customers become their best salespeople producing far greater ROI than current social media advertising methods.

SponsorsOne is also the creator of a proprietary SponsorsCloud and a Social Sponsorship Currency that gives consumers real compensation for their authentic social media engagement (blogs, videos, tweets, pins and posts) along with a Social Marketplace to trade their Social Currency for products and services with the Brands they love.

The Canadian Securities Exchange (“CSE”) has neither approved nor disapproved the contents of this Press Release.

Looking-Forward Statements

This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company’s current expectations. When used in this news release, the words “estimate”, “project”, “belief”, “anticipate”, “intend”, “expect”, “plan”, “predict”, “may” or “should” and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information.

Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks: risks associated with marketing and sale of securities; the need for additional financing requirements and access to capital, reliance on key personnel; the potential for conflicts of interest among certain officers or directors with certain other projects; the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company’s patents and proprietary intellectual property and competition. The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company’s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events, including the risk factors set out in the Company’s Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.