Nokia SuccessStory

Few companies go beyond connecting people, they transform the world. Nokia, a brand born in 1865 in a paper mill in South west Finland is today considered to be one of the most successful and important Fortune 500 organisations. The name revolutionized the world of communication and since then has been around in business going full throttle.

Formally known as Nordic Mobile Telephone (NMT), the company built the first international mobile phone network in 1981. This was the beginning of the mobile era. Nokia DX200, their first digital telephone switch went into operation a year later.

What began as a simple idea slowly started manifesting into a major mobile revolution. Nokia launched Mobira talkman portable phone. In 1987 world saw Mobira Cityman, the first handheld phone. In 1991 when the concept of GSM came into existence Nokia equipment was put to use to make the first GSM call and what followed blew the world. In the year 1992 Nokia 1101, Nokia’s first GSM handset hit the market. It became an instant hit.

The popular trademark Nokia Tune was launched and 2100 series was the first handset to have this as its signature ringtone, when the first ever satellite call was made using a Nokia GSM phone. Four years later in 1998, Nokia became the world leader in mobile phones.

The innovation continued along with untiring research. 1999 saw the first ever WAP handset; Nokia 7100 and first 3G enabled phone Nokia 6650 in 2002. In 2003 with the launch of N-Gage mobile gamming became a rage among the youngsters.

Nokia partnered with Microsoft to use Windows as an operating software for all future smart phones in 2011. Lumia series, born with Windows 8, is considered first of its kind in the market.

The company continues to upgrade and grow. Recently, Qatar’s first LTE-A service was launched by Ooredoo with the help of Nokia Networks. Nokia also plans to build GSM- R Network Warsaw- Lodz railway corridor.

On the Social front Nokia collaborated with an Indian NGO Save the Children to protect children during disasters. The program has been launched in Delhi, Andhra Pradesh, Bihar, Rajasthan and Tamil Nadu. Nokia today employs more than 90,000 people across 120 nations and does business in more than 150 nations, serving a million happy customers.

The success secret lies in the values of the company. Nokia believes in valuing people in everything done, preserving the environment, using technology and innovation for better life, and making change happen as an effort of collaboration. Nokia has touched lives by enabling technology reach out to the common man, that is both user friendly and pocket friendly.