Benefits of Online Advertising

Advertising business has changed into a terribly lucrative way of marketing goods and services of the company. Online advertising is one methodology of advertising that utilises the Net to supply the selling message that may attract patrons. Web is the main medium that can be employed as an element of web advertising to draw in patrons and spread the name of the company. There are a few examples of website advertising like e-mail selling, banner advertisements or contextual advertisements on assorted search sites. The advantages of advertising business web promoting are: Firstly, Ad beneficial for sellers and consumers. This is jointly advantageous. Sellers use advertising to plug products online by providing a clarification of the important points of products both in price, usability, and advantages of these products.

Customers who come to the site, they know about the diverse products from these ads and can select according to their wishes. Secondly, before the web, advertising is restricted to papers, TV and the like. Together with the development of the Net, we can use a spread of methods to publicize our companies either thru e-mail or posting thru numerous internet sites. Advertising online permits you to expand the business worldwide, not restricted to place and time. 3. Web is increasing in popularity in accordance with the quantity of folks who use these systems and tools. Publicize your business with the web; you'll be in a position to reach specific target market thru this online facility. This is regularly known as S.E.O Optimize system where you use express keywords for categorical markets. There's also the term Pay per click or pay-per-click where you have to pay for keywords that you are advertising on the web. Fifth, online advertisements can reach each person in the entire world in a small-time period. Some tools or software is provided either free or paid; where you can select which most closely fit your...

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Advertising
Introduction:
Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a
particular brand of product or service than competing brands or services –
or if the advertising in not on behalf of a brand but for instance a public
service – to change their behaviour.
Modern advertising developed with the rise of mass production in the late
19th and early 20th centuries and has now developed as an essential part
of influencing behaviour – across a wide spectrum of interest groups.
Many advertisements are designed to generate increased consumption of
those products and services through the creation and reinvention of a
“brand image" . For these purposes, advertisements sometimes embed
their persuasive message with factual information. Every major medium is
used to deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the internet, direct mail,
billboards, outdoor posters and sponsorship (the list is getting longer as
new media are developed).
Advertising is often placed in these media by an advertising agency acting
on behalf of the client company or other organization, therefore they are
acting as agents.
Organizations that frequently spend large sums of money on advertising
that sells what is not, strictly...

...Online Marketing
Submitted By: Tech 4.0 (Group 16)
Amey Kolhatkar (09BM8008)
Balaji M (09BM8015)
Divya Goel (09BM8026)
Rahul Yadav (09BM8073)
Introduction
Marketing is the beginning of everything. An old saying states that ‘‘nothing happens until a sale is made,’’ and that is true. But until someone does some marketing, there is nothing to sell, and no premise on which to sell it. Marketing is the eyes and ears of the company, tuned to the customer, and to competition. It is the driving force behind new products, behind the promotion and advertising and all of the other communications about the new products. However, in today’s world of exponential growth of Internet and advancements in Web 2.0, Media Marketing is a thing of past. If you want to be heard today, then you have to appeal to each and every person in your target segment. Here comes the role of Online Marketing.
Online Marketing is a powerful and self-sufficient marketing strategy. A range of Internet channels are used to motivate prospects to visit your website, and to promote a favourable image of your company, its products and services. Targeted website traffic is a key objective of online marketing as it encourages genuine prospects to purchase products and services, find company, product and service information, interact with your brand (through forums, chat rooms and competitions), subscribe to newsletters and...

... Advertising is an evolution of techniques and human interaction and is helped with the technological advances and the creation of consumer and customer’s relations; I believe that advertisement has created awareness in the new advanced world we live in that connects all the people. I will discuss the advertisement piece throughout the essay and emphasize its aspects throughout the research done the advertisement I chose is about BP, it is a multinational company that provides oil and gas. It is known to be one the strongest and most trusted companies in the whole world due to the hefty amount of shares in the world economy and the large revenue it produces every year. An employee that works in the company promotes BP graduate program. Laston does the advertisement; he works in the Procurement and Supply Chain Management. Laston promotes the graduate program by talking about his own experience. He was recruited normally through regular process and now he is in the place where he feels appreciated. He came through the normal recruitment cycle and he is one of many that talked about their experience in this BP campaign to promote the graduate program. BP in the advertisement asks the viewers if they are up for the challenge to become part of the graduate program. Advertisements has transformed in the past years into interaction between the customer and the producer which allows for more efficient results with a variety in the target audience reached....

...(M2) What benefits do you think Knight Enterprises Ltd and their customers could gain from conducting their business online?
An online presence for Knight Enterprises Ltd is a powerful marketing and communication tool, an incredible source of cost-efficiency, an environmentally friendly way to work, a sign of professionalism and pretty much a requirement today.
Benefits for the organisation
The first benefit identified that organisation have an advantage of from internet marketing is that is it cost effective – this is because using the marketing on the internet can reach a wide range of audience from one and businesses would not need to promote themselves over other marketing mediums that cost more than using the internet. Businesses based only online are able to make profits by saving money on promotions and also just being based online is another way of saving money as they do not need to pay for buildings (includes rent, bills etc). Knights Enterprises Ltd will also be able to save money which they use for other expanding business methods which can attract various customers. The organisation could benefit from an online presence because the opportunity is given to use social networking, emailing, their website, banner ads as their marketing strategy which is much cheaper and also easier than other marketing techniques that does not...

...are working would want to buy a car of their own so I would want to target them.
People living in the city
Media Mix
Television
30% media weightage
Programs on selected general entertainment channels and a special measure of channels like star plus, star world as many women watch serials on these channels
Also tie up with news channel for car
Scheduling strategy
Continuous
Print
30% media weightage
Advertisements in the weekly supplements of the newspaper
Magazines , women magazines
Scheduling strategy
Flighting
Online
20% media weightage
Onlineadvertising on car review websites
Search engine optimization (SEO)
Mobile marketing
Social media
Ads on leading forums , autocar, carsforum.com, team-bhp.com
Scheduling strategy
Continuous
Shopping
10% media weightage
Tie ups with outlets
Posters in Malls
Innovate on consumer connect initiatives for a high impact launch
Using online (social medias) to share the trip stories of the existing users with the prospect customers
Virtual drive
Launch during the festive season
Marketing Onion Model of Quadricycle
...

...TITLE: ONLINEADVERTISING
Name:
Course:
Tutor:
Date:
OnlineAdvertisingOnline advertisement refers to the marketing and promotion of various products and services on the internet by an individual. The aim is to create vast awareness to people all over the world by the use of World Wide Web and the internet. Entrepreneurs have been using so many options to carry out onlineadvertising so as to increase their sales and achieve their objectives. The kind of onlineadvertising to be used should be carefully selected in order to achieve the expected results in the onlineadvertising process, (Plummer, 2007).
There are three distinct options any individual that wants to promote his products and services could go for; Pay per Click (PPC) Pay per Impression (PPM) and Pay per Action (PPA). Any individual that uses the Pay per Click as a type of onlineadvertising normally pays the website owner only when their Ads have been clicked by people. The advertiser agrees with the publisher on the fixed charge per clicked Ad. This is very reliable since it enables more people to have awareness of products and purchase them. Examples of Pay per Clicks (PPC) include; Google Adwords, Google Adsense and Yahoo Search Marketing.
If an...

...PROJECT STUDY
ON
EFFECTIVENESS OF ONLINEADVERTISING
[pic][pic]
Submitted By
Aashima Malik
ACKNOWLEDGEMENT
I would like to take this opportunity to thank all the people who have helped me in the fulfillment of this project study.
First and foremost I would like to extend my sincere thanks to Mr. Nitin Mantri, my mentor, whose guidance and supervision helped me fulfill my individual research paper. His contribution has been immeasurable.
I would also like to thank my friends who were extremely supportive throughout this period – I cannot thank everyone enough.
MENTOR’S INTERFACE
I, Nitin Mantri, certify that Aashima Malik, student of Advertising & Public Relations 2009-2010 has completed her Individual Research paper on Effectiveness of OnlineAdvertising under my guidance.
(Nitin Mantri)
Date:
TABLE OF CONTENTS
1. Executive Summary
2. Introduction & Backgrounder
• What is onlineadvertising
• Types of onlineadvertising
• Growth of onlineadvertising in India
3. Some Online Campaigns
• Virgin Mobile
• Cadbury’s Perk
• Aircel saveourtigers
• Tata Indicom
•
4. Research Design
• Objectives
• Research Methodology
• Target segmentation and profile...