Social media is a necessary part of doing business in the digital age. As a lawyer, it’s important to be personable, likable, and professional on social media, but how exactly does one do that? In this episode, two well-informed and experienced attorneys discuss how to utilize social media and use it as a tool to connect your community and become the authority in your niche. They also cover the why, the what, and the how of avoiding common mistakes. To learn more about how you can use social media to your advantage and create a well-curated business platform, tune into this episode of Lawyers Gone Ethical featuring Megan Zavieh and Erin Gerstenzang.

Show Highlights:

The why behind social media

Developing an online presence with the media

Being authentic and pulling people in

Making a distinction between a personal and business presence

The importance of networking

Making yourself visible and part of a community

Creating a credible website people can connect to

Why it’s necessary to be on social media

Being sociable and likable online

How to be interesting and relatable to others

Why you should engage with positive media

How to attract clients that value the same things you do

Advertising your strengths

Giving people options and explaining the process

Where to get beautiful images you can use

How to properly use hashtags

Avoiding violating ethics

Giving clients the opportunity of informed consent

Staying away from misrepresentation

Thank you for listening!

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This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matters, be sure to consult with an attorney regarding your specific needs.