Author Steve Anderson needed an inexpensive way to promote his first self-published
novel, “Dragon Talker,” on social media.

With only 15 Twitter followers, he knew his message was unlikely to go viral on its
own, so the St. Paul, Minn.-based author turned to more influential tweeters to
spread the word.

One of Anderson's paid tweets, shared by a Twitter user with 220,000 followers.

He logged onto service TweetInto, crafted a tweet, set a budget of $10 and waited.
Within minutes, several tweeters with tens and even hundreds of thousands of
followers had shared his 140-character advertisement. Within hours, he saw a 20
percent bump in book sales for the day and watched his book’s ranking climb on
Amazon.

The attraction to TweetInto is part of a bigger trend that he calls “influencer
marketing,” which is shifting market power away from corporations and back to
consumers. Services like TweetInto are making it possible to pay people for that
power.

Our system ensures that all parties get what they pay for, eliminating worry.

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You choose the message that gets Tweeted and who Tweets it. Complete control is in
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