Word comes by way of PlayStation Blog, where the company’s President and Group CEO Andrew House detailed that by integrating the fundamental specialities and creative talent from both Computer and Network Entertainment, the Japanese giant has formed a new PlayStation powerhouse – one with a “clear objective to further accelerate the growth of the PlayStation business.”

Per PS Blog:

“By integrating the strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity, with a clear objective to further accelerate the growth of the PlayStation business. Along with our business partners, SIE will develop pioneering services and products that will continue to inspire consumers’ imaginations and lead the market. We will work hard to maximize corporate value by coordinating global business operations across San Mateo, Tokyo, and London by leveraging local expertise.”

First founded under the Sony umbrella in 1993, SCE was instrumental in the growth of the PlayStation brand, particularly when it launched the defining PS1 hardware the following year. SNE, meanwhile, was established in 2010 and governed the company’s digital platforms, most notably the PlayStation Store.

Today’s announcement that Sony‘s internal entities will merge will take into effect come April 1, when Japanese companies would begin their business year.