Just a little ahead of the potential announcement of the rumored iPhone 6S, Apple’s new “if it’s not an iPhone” advertisements represent the company’s newest sales pitch for its smartphones: an iPhone is distinct from every other smartphone on the market. But how well do these ads actually deliver that message? Apple’s “if it’s not […]

There is no denying that the Apple Watch has had a dramatic impact on the daily lives of early adopters. Not only does it conveniently put notifications, emails, and text messages right on our wrists, it is also is a great fitness tracker, a wonderful way to navigate around town, and is a solid […]

In 2001, the iPod was absolutely revolutionary. Yes, there were other kinds of MP3 players, but the iPod was the first MP3 player that really captured the hearts and minds of the music-loving market. What made the iPod an absolute must-have device? Perhaps it was Apple’s unique marketing campaign. Or maybe it was those immediately […]

When iOS 8 and OS X Yosemite became available for Apple users, Continuity, Apple’s seamless connection of all your Apple devices, was one the company’s biggest selling points. Suddenly, your iPhone, iPad and your Mac started to feel like one device, rather than three separate units. You could take a phone call on your Mac […]

Apple’s annual release of its new iPhones and iPads is a moment of celebration for every Apple fangirl and fanboy out there. The releases come but once a year (except for that one time), and every year we hope that Apple will wow us again, but have Apple’s more or less cyclical releases of the […]

Now that the Apple Watch has been available for a few months and early adopters have had the chance to live with the watch, Apple’s first stab at wearable technology as well as its first new product launch since Steve Jobs’s death, how does the watch stand up to normal, everyday life? In this Apple […]

After a few months on the market, Apple Watch sales in America have dropped 90 percent since April 10, the first day of preorders, according to Slice Intelligence, a research firm that collects and catalogs information on consumers’ online shopping behavior. According to the report, at the start of the preorder phase, Apple was selling […]

There are a growing number of reports emerging at various outlets across that Internet that indicate that many iOS users have begun experiencing random restarts of their iPhones. As you can probably imagine, this is a frustrating issue for owners of Apple’s smartphone, with many going online to seek a solution to the problem. Unfortunately, there […]

The recent removal of Home Sharing from the latest version of iOS has sparked some controversy within the Apple community. The popular service that is built into Apple’s mobile operating system allows users to quickly and easily stream their personal libraries of music and videos to various devices throughout their homes without having to store gigabytes […]

When Apple announced iOS 9 a few weeks back they gave us a tantalizing glimpse at a number of interesting new features. For instance, we got an intriguing look at the new Proactive Assistance functionality, and a solid demo of the upgraded Notes app too. But perhaps the best new feature is one that Apple […]