Project Description

“Adorn” /əˈdôrn/verb, to make more beautiful or attractive”.

Adorn Me Africa is a monthly subscription and styling service that professionally curates individual packages based on an extensive style questionnaire completed by each individual customer. The apparel that we include in each of the packages are all selections made from the seasonal collections of several designers that we have created a partnership agreement with in countries within Africa, namely Ghana, Nigeria, Kenya and South Africa. We do intend to constantly broaden our designer relationships and offer exciting new fashion forward apparel for our customer base.

THE BOX

We offer 4 types of subscriber box options to cater to a range of budgets and customer needs. Our customers will have the option to upgrade their subscription at any time after successfully creating a style profile.While our aim is to grow, we plan to scale in the most manageable way possible. We will launch with a limit of 200 subscribers.We will offer the opportunity each month for new customers to sign up. Once we capture 50 new customers for that month we will close the subscriber list until the following month. Although this may be an unusual concept and may seem limiting to growth, we know this model will work best for us with fashion’s seasonal timelines, managing orders, receiving international shipments from designers and any small hiccups that may occur.

THE PRE-ORDER LIST

OUR EXCLUSIVE PRE-ORDER LIST IS NOW LIVE! YOU CAN SIGN UP AT ADORNMEAFRICA.COM. JOIN THE LIST AT ADORNMEAFRICA.COM .

THE TEAM

The AMA team consists of Elorm Praise Dela-Seshie and Wande Davies co-founders both of West African decent and Brian Anderson Web Developer based in Ghana. The driving force behind their eagerness to create AMA is a shared passion for their West African culture, art, fashion and social justice.

Elorm – Co-Founder

Elorm has a background working in corporate America in the business operations role, as well as a few years working on a hair care/beauty app startup. While working on her MBA at the University of Rhode Island she took time off to travel abroad to get a better understanding of the pain points that African designers are dealing with and was then inspired to create Adorn Me Africa along with business partner Wande.

Wande – Co-Founder

In college Wande began exploring her interest in entrepreneurship through independent contract branding and marketing positions she held in fashion and music. Wande has a deep interest and understanding of fashion and strong ability to build relationships.

Brian – Head Web Developer

Brian has over 10 years of experience in web development and made an entrepreneurial move as co-founder of Switch Ghana a web development services company in Ghana’s capital city in 2012 and is currently head of web development.

THE MISSION

THE GOAL

The designers that we are partnering with are well established outside of the US and have impressive followings, international celebrity clientele, and faithful fans and have graced runways all around the world. They are now making an impactful mark on the US market in a major way and we want introduce more customers to the fashion that is emerging as it happens.

THE AMAZING REWARDS

Our amazing and exciting perks will make it that much more worth your while to help fund our campaign.

Our perks include:

A portion of your gift will go towards Ethical Fashion Initiative

AMA Self Love Beauty Basket features beautifully scented whipped shea butter, black soap bodywash and body and hair oils all exclusively produced in Africa. This luxury basket will help you feel just a taste of all the love warmth and luxury Africa has to offer

AMA x Designer Organic Cotton t-shirt – in collaboration with some of our partner designers you will receive an exclusive uniquely designed custom organic t-shirt

The funds that you contribute to this campaign will make YOU a part of our journey in bringing more visibility and recognition to our partner brands from across Africa.

Updates

The Project FAQs

Some of the potential risks and challenges that we may encounter but are confident that we will overcome are these:

The vendors that we source from will be producing fashion within specific seasonal schedules. As a new company we want to manage expectations as much as possible and ensure that we can deliver in a timely manner. In an effort to deliver our boxes in a timely manner during the first 6 months after the launch we will accept subscriptions on a bimonthly basis and then transition to a monthly basis once we are able to ensure a consistent delivery schedule and time frame from sourcing to shipment and directly to our client.

Limited Production from our African suppliers can also be a challenge as well so we will only allow a limited amount of subscriber clientele on our order list. At launch we will allow a specific number onto our list. Following our launch we will grant exclusive access to a select number of clients each month for a limited time period on a day of our choosing. Although this is an unusual method and may be seen as limiting to growth we will use this as an exclusive marketing strategy to drive interest and anticipation to grow the brand

Our ultimate goal is to ensure that each and every one of our clients are completely happy with their subscription box.We will do so by requiring clients to complete a very detailed questionnaire that our professional stylists will use to curate specific to each client.Because of the care that we intend to take with each individual package we will have to limit our return policy to returns for damaged product or sizing issues.