Whether your company is expanding or downsizing, it is crucial to keep in mind the importance of employee loyalty and satisfaction. There are many different ways to keep employees happy, such as motivating them. In order to encourage employees, executives can share inspiring content that resonates with them. Curating relevant content can ultimately help your business develop a powerful employee advocacy program. In this article, Greg Tirico discusses some ideas to lift your employees’ spirits and position them as key ambassadors. One idea consists of curating customer success stories that reflect the company’s hard work.

Great customers can inspire your employees. Be sure to share any news that showcases your most loyal followers in a positive light—and how your business played a role in achieving their goals.”

To learn more about how curation can help increase employee advocacy, check out this article. For a complete guide to curating content, including five steps to start a curation program, be sure to download our eBook, The Ultimate Guide to Content Curation.

According to recent studies, 76% of marketers are increasing investment in content marketing. This statistic is only one of many indicators of how quickly this industry is growing. In order to keep up with this developing trend, businesses are looking for qualified candidates to hire. This article, by Kerry Jones, discusses six shocking insights about the industry’s growth. One insight? The number of content marketing jobs has increased by nearly 350% since 2011.

Between January 2011 and January 2015, the number of job listings on Indeed containing “content marketing” or “content strategy” grew by about 350%. This uptick in the number of job listings coincides with Google’s Panda update in February 2011, which shifted online marketers’ focus from quantity to quality content.”

The internet is often a useful and informative tool to find out more about business strategies such as content marketing. However, with such large amounts of information out there, marketers can sometimes be mislead. It is key to seek answers from reliable and credible sources and make sure your strategy is being carried out under the right principles. In this article, Andy Betts clears up five content marketing myths. One myth? Producing more content gets better results.

In order to stand out on the content battleground, simply producing more content is not enough. Content has to have a value to the end user, especially for B2B marketers.”

When it comes to content marketing, there are two ways to generate content: creating content and curating content. Content creation can sometimes be costly and time-consuming. However, content curation can be a great alternative. With today’s fast-paced social media world, content curation has become crucial to the online survival of many companies. In fact, studies show that over 73% of marketers curate content on social media. In this piece, Laura Faichild shares five tips to rev up your social media engine with content curation. One tip? Churn out newsletters.

Newsletters are like a tap on the shoulder reminding your customers that you’re there. As long as you share valuable content, you can keep this relationship fresh and remain on the top of their minds. For example, the best bloggers share their content at least weekly.”

If you are interested in content curation and would like to learn more ways to implement it, check out the rest of this article. For a deeper understanding of the best tactics and benefits of curating content, take a look at our eBook, The Ultimate Guide to Content Curation.

Research shows that 90% of the information transmitted to the brain is visual. Successful marketers understand this and have implemented video into their content marketing strategy. A growing method of video marketing is live streaming. Through this technique, marketers can visually communicate important information, in real-time, to consumers and prospects. In return, it enhances the connection between the company and its audience. In this article, Rachel Parker describes five ways to use live video for better consumer engagement. One way she suggests? Streaming live events.

If your company is putting on an event — whether that’s a one-hour workshop or a multi-day conference — live video can give non-attendees a taste of the fun. Announce in advance that you’ll be live-streaming certain segments and send out reminders with a link to your channel.”

A recent study showed that 80% of marketers use blogging as part of their content marketing strategy. However, these marketers also deal with a lack of time and resources when it comes to creating content. The demand of content marketing can sometimes be overwhelming and create work overload. Having said that, it is crucial for writers to stop and catch their breath from time to time and remember that one high quality piece is worth much more than multiple mediocre pieces. This article, by Ali Luke, suggests seven tips to avoid drowning in the content sea. One way to stay afloat? Focus on the quality of the result, not the quantity of the writing.

In the blogosphere, you can get caught up in numbers easily. Perhaps you find yourself focusing on how many posts you’ve written, or how many words you’ve written … and that could be taking your attention away from what matters.”

Content marketing has proven to be one of the most effective ways to engage an audience in today’s digital consumer market. Having said that, many companies stray away from this method because of the presumed cost. However, there are several ways of implementing a powerful content marketing strategy with a minimal budget. This article, by James Parsons, walks through six tactics to successfully running a campaign without hurting the company’s wallet. One tip involves creating and scheduling content.

When you have an idea, a topic, a word count, it’s simple to go to a freelancer hub like Upwork, Textbroker, Writer Access, Outnoise, or another portal of your choosing. You can find talented writers knowledgeable about your industry and perfectly willing to write for you. Prices vary, of course, depending on the site and the writer.”

You have sown the seeds of content curation and have been patiently waiting for them to blossom. The truth of the matter is, just like flowers need more than just water to grow, content curation needs more than a few shares to generate noticeable results. On top of saving money and time, there can be additional benefits to curating content, if executed correctly. In this article, Mark Woodcock explains four ways to care for and grow a content garden. One way is by becoming an industry expert.

As you put together curated collections, you can become a go-to resource people rely on for accurate, helpful information. When you provide resources that are loaded with good information and that are grouped together in helpful ways, people will see you as an industry expert. Building this kind of reputation will help you solidify your online brand and raise awareness, benefiting your entire business.

View the rest of this article to find out how to reap the benefits of content curation. For further guidance on this journey, take a look at our eBook, The Ultimate Guide to Content Curation.

Who doesn’t enjoy a good laugh? Humor is one of the most powerful ways to engage an audience and being humorous is a crucial trait of a successful content marketer. Adding wit to your content can help customers loosen up and relate to your product or service on a more personal level. This will also increase the chances of readers sharing your content, thus expanding your overall reach. In this article, Sajeel Qureshi discusses three ways humor can improve your content strategy. One reason you should become a content marketing comedian? It makes you unique.

Most people think marketing has to be serious and done with a ‘corporate tone.’ The problem with the corporate tone in content marketing is that it’s boring and we know boring content doesn’t get shared.”

The content comedy show is about to begin, are you ready to “wow” the crowd? Check out this article to find out how. If you are looking for more ways to better engage your audience, consider our eBook, 4 Steps to Content Marketing Enlightenment.

Measuring the impact of your content marketing efforts is one of the most important factors for achieving a successful strategy. Content marketing metrics allow companies to evaluate the ROI in specific areas of their strategy. By computing these metrics, businesses are able to make better informed decisions in the future. In this article, Caroline Bottger discusses 12 ways companies can measure content marketing. One metric? Impressions.

This holdover from classic media buying is useful primarily when determining the reach of a native advertising or other content campaign. What it doesn’t determine is whether that content made any kind of impact at all.”