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It’s a huge trend and doesn’t appear to be slowing down. Seemingly everyone today wants to maximize the full potential of their rifle and extend their effective hunting range.

Vortex optics met the high level of interest in long range shooting and hunting head on by launching its Long Range Ballistics Calculator (LRBC) program and Trajectory Matched Turret (TMT) custom turret service on its Web site.

Anyone can use the LRBC program to generate custom drop charts for specific rifles and preferred loads – and it’s free. Use the charts as references while hunting, to make ballistic comparisons etc. The data is yours. Data entered is stored and can be accessed and adjusted in each users individual account.

Custom, laser-cut TMT turrets are built using data entered into the LRBC program. Vortex TMT turrets give hunters and shooters the ability to quickly and accurately dial elevation when presented with a long range shot. Range the target, turn the knob to the corresponding marked yardage and hold dead on – it’s that simple. Of course, there is the human element involved. That’s where practice, knowing your equipment and learning to judge variables like wind velocity come in.

The new Web services are a natural fit for Vortex – After all, you can’t hit what you can’t see and many of Vortex’s riflescopes are ideally suited for long-range work.

“It’s a great tool for our customers,” said Joe Hamilton, Vortex Optics national sales manager. “Today’s rifles, calibers and modern ammunition coupled with an appropriate riflescope give hunters and shooters capabilities unheard of just a few years ago. 300 yards used to be a pretty long shot – today, armed with the right equipment, knowledge and practice, accurate shots 600 yards and beyond aren’t uncommon.”

American owned, Middleton, Wis. based Vortex Optics designs, engineers, produces and distributes a complete line of premium binoculars, riflescopes, spotting scopes, tripods and related accessories. Dedicated to exceptional quality, value and unrivaled customer service, Vortex backs its products with its unconditional, transferable, lifetime VIP-warranty. Built on more than 20 years of experience in the optics industry, Vortex is rapidly emerging as a leading brand in the optics market.