William Adoasi is the founder of Vitae London, a watch brand based in London, that has strong ethical values at its core. For every watch purchased, Vitae London helps children in sub-Saharan Africa with their education.

Homework

Find 20 people in the market, already doing something similar to what you want to start

In another column, list 5 things you think they are doing well.

In the last column, list 5 things you don’t think they are doing well.

This well help you to spot trends on what is working and what is not working in your market.
e.g. All the watch brands focus their marketing on Instagram. This will help you to decide what you should focus on.