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Agreed. If it's an "outdated" medium, then make it an "outdated" price. Why should I shell out a gallon of gas worth of moola for a story book? But if I could get two for that (heaven forbid, THREE?!?) price, I'd consider it, if I was a young lad with coins in my pocket.

They need to stop overpaying talent (I'm not saying screw anyone over, but, really, $14K creative budget per issue for, usually, three or four guys) and put ads back in them. Also put them on newsstands, because printing is cheaper in bulk; sure, you have to throw some out due to the way the process works, but the casual sales should make up for it. And drop them to the $1.50-$2.00 range, which is where they should be factoring inflation to pre-Liefeld era prices.

Quality of paper apparently doesn't matter; printing technology is so much better than it used to be that the difference really is negligible when it comes to cost.

Didn't Marvel try and print 2 versions of certain titles for a little while (in late 90's?) where a cheaper version was on a lower grade paper and a higher priced, deluxe version on higher (now standard) quality paper?

[FONT=Book Antiqua]He passes to Moses - He shoots, he scores![/FONT]Mummy of the raincoat is a gigantic trollop. DOMINATE!

Those were in the days of 1,138 different covers of each comic, some bagged with cards or tatoos or plutonium, or foldouts with maps to Gotham City's only free public pay toilet. That's when I left the hobby (except for various SW issues I sought out), and have only been a lurker ever since.

I also seem to recall there was some reason the more expensive one sold better. Like it came out a week earlier, or the cheaper version wasn't available on the direct market, or something really shady like that.