Pearly’s Beauty Shop, now in its fifth year, is unlike any event you’ve ever attended. Part exhibition, part live auction, part dance party, and part pop-up unisex beauty shop for which all stations are manned by artists. Want your nails did by a painter? Get your hair done in a diorama by a sculptor? Makeup by a conceptual artist? Performance-artist paraffin dip? No matter your aesthetic desire, Pearly’s has you covered… Artists will be partnered with salon technicians to recreate their designs; you’ll find salon stations throughout the party and revelry all around.

The Heliotrope Foundation, a nonprofit started by Brooklyn-based artist Swoon, helps communities respond and heal after natural disasters and other urgent social crises. Heliotrope works primarily with three initiatives:

For the past four years, Swoon has invited artists such as Shepard Fairey, Dustin Yellin and Maripol to each offer a limited edition print for Heliotrope to accessibly price at $50 in support of Braddock Tiles. For this year’s edition of Pearly’s, Swoon has tapped Juxtapoz publisher Evan Pricco to guest-­‐curate a group of Los Angeles-­‐based artists for an exclusive Pearly’s 2016 print release.