Illinois's ticket office sent this email blast out to its fans early this morning—view the full email online here, while it lasts—as a Valentine's Day promotion. The team beat Purdue by 20 at home last night, and so it's trying to move tickets to its next home game, against the woeful Nittany Lions. That all makes sense.

But why they chose a photo of head coach John Groce hugging his shirtless son? And why they slapped a "no matter who's your Valentine" slogan on there? That's a mystery. They're fucking with us, right? Right?