Packaging Checklist

Good packaging is what sells your product. At a glance it states who I am, what I am and why I am relevant to your life. Naturally, packaging is the exterior that protects your product and makes sure it is delivered and stored safe for longevity. It may include a combination of labels, bottles, boxes and jars that are functional yet aesthetically pleasing. Effective packaging delivers trust and an ongoing promise to the consumer, once validated that promise prompts a repeat purchase.

While developing your packaging, we explore the different materials and sizes that support its functionality. In the decision-making process, you will decide the shape of your jar/bottle/box that easily distributes your product, variations of volume you would like to offer and a color palette that speaks to your target audience.

Before starting, it is important to know your target audience. Who will buy your product? For instance, a child would be attracted to bright colors more than dull, a luxury perfume would be packaged with sophistication and class and a natural food product would highlight the benefits of consuming their product. As the creator of the product, you will want to speak directly to this person, in a language (s)he understands.

Here’s a list of everything you need to create content for your packaging.

Product Name

Product/Business Tagline, a clear and concise description of your product

Net Weight/Volume (grams, ounces, pounds, etc. )

Ingredients (highlight key ingredients, something to pull in the consumer)

Nutritional Information

Benefits of your product

Directions for use

Batch number or expiration date. Use by ___________

Made in _____________ (rep your city or state)

Social Media Handles

Brand colors, fonts and logo

Distribution Company and location information

Universal Product Code (UPC)

Product certifications (organic, non-gmo, etc.)

Does your product have a pending patent or is the name or symbol a registered trademark?

After compiling your content, do some style research to help with the design process. Start by collecting images of packaging that you like. To get you started, follow us on Pintrest for inspiration or even snap pictures at your local store. If you have any additional questions, email us and we will be happy to help.

Things to consider for your product:

Consider where your product will be stored. Does your product ship to the consumer or will it be placed on a shelf? Does it need to be water resistant? Does your product work better in glass, acrylic or plastic jars?