«This is the look of a woman who best embodies pared-down style. Her inimitable reductive touch is capable of turning something as ordinary as a plain white shirt into such an object of rightness that it seems to summon the best of luxury ideals. But she is as equally comfortable carrying in a gem-stoned evening dress.

The classic colours in the «Cashmere» collection bring it back to Earth and re-establish continuity with Make Up Store's history and knowledge in makeup; the soft powder brush and the luxurious Cashmere bag, embodies the look. Transforming a face is ultimately about curved and architecture, that is how it always been, an it's something Make Up Store respect. Soft as she may appear, you do not go to her for a soft and pretty point of view. The faces and gestures that jump from this look are strong, direct and confident - studies in personality that zero in on intelligence and complexity.

The Cashmere-woman is a feminist that believes in women. She's not frilly, it's all about honesty and conviction. If you ask her, strength is the greatest elegance.»