2. Optimize Your Product Titles

Use google shopping title best practices. Don’t just make your product titles clickable–make them search friendly so your products rank on search engines: Bing or Google. Otherwise, they won’t appear for user queries.

Here are the factors that will influence your rank on Google Shopping:

Brand

Attributes

MPN/Style Number

Excessive Capitalization

HTML Issues

Readability

Remember, the closer attributes such as brand or MPN are to the left, the more weight they hold in the algorithm. In general, just make sure to update all of your product identifiers and all product variants in the Merchant Center. Another reason for doing so, Google pulls from the supplier’s catalog using the GTIN to place your product into an auction with similar competing products. We go more into detail on these points in our guide.

The more details you provide, the easier it will be to get visibility and adjust bids on a granular level.

5. Amplify Your Ads with Product Extensions

When a search query is made, any related products will appear under your ad in a plus box formation based off your product feed in your Google Merchant Center account.

If you are going to roll out product extensions, optimizing your product feed is that much more important. Take note of every other step because a detailed and up-to-date product feed has the best chance of seeing product extensions in their product listing ads.

To add product extensions to your product listing, visit the Merchant Center and click “Ad Extensions.” From there you can easily add a new extension and select the respective product feed.

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About the AuthorLeanna graduated from Fairleigh Dickinson University (NJ) in 2012 with a BA in Creative Writing and lived in NYC for two years. In 2014, she returned to her home state of California where she enjoys eating too many fish tacos, skipping winter, and writing quality web content for CPC Strategy. Follow her on Twitter @slylikeasmeagol. See all posts by this author here.