Curvy Road

The Background

ExoticCarShare, a fractional ownership of exotic cars company, opened its doors in 2000. After a name change in 2006, Curvy Road Holdings, LLC became a member of ITEX in 2009.

The Challenge

How to attract new customers, by getting the word out to the public on a relatively new and unfamiliar service. How to pay for marketing that will be most beneficial to their business.

The Solution

Curvy Road was able to spread the word about their service to other business owners through ITEX's unique distribution channel. Curvy Road got the word out by participating in email promotions, as well as highlighted business newsletters, produced by their local ITEX Franchisee office. ITEX business members were attracted to the lure of driving a Lamborghini, or a Ferrari, and by paying for a fractional ownership with ITEX dollars. The decision to 'try this new service' became easy! Icing on the marketing cake...they told their friends, creating additional clientele.