Meanwhile,
over-the-top (OTT) companies like Amazon and Netflix are basking in their
success.

Their services are recruiting top actors and celebrities to appear in
their highly lauded content.

"I think we’re
in a golden age of television, so if you go back in time even just five years, you
couldn’t get A-list talent to do TV serials, or, if you could, it was a rare
thing. But that’s flipped completely," Amazon CEO Jeff Bezos told
The Telegraph.

“The investment
is very high now in serialized TV, and the amount of time you have to tell a
story is much greater,” Bezos added. “That format change opens up a lot of storytelling possibilities, which, when mixed with the movie-like production standards,
and the A-list talent, is why we’re seeing amazing television.”

Worth noting is
that in Q3 of 2014, Amazon spent
over $100 million on original video content.

Then there’s
Netflix, which is rescuing
its users from watching over 130 hours of commercials every year – the equivalent
of approximately five and a half days of nonstop advertising.

It’s no wonder
the service is popular.

Research firm
Pacific Crest recently published what Business Insider describes as the “scariest chart in the history of cable TV.” It reveals a steady decrease in pay-TV subscribers over the years.

Can cable
companies rally and regain their subscribers with new
options and bundles, or will OTT’s impact be deemed eternal?