Monday, June 26, 2017

Nickelodeon Central and Eastern Europe (CEE) today, Monday 26th June 2017, launched Nickelodeon's large-scale brand refresh, featuring a design that fully reflects the role of play and imagination in kids lives, and a array of kids interacting with the real world and Nick’s beloved characters in surprising and surreal mixes of live-action and graphics!

Nickelodeon's new image demonstrates the role of imagination, creativity and play in the lives of children, combining real kids with 2D and 3D graphics to create imaginative reinterpretations of Nickelodeon’s properties and characters as they became real-world playgrounds for kids to bring to life, rearrange and redesign. From turning SpongeBob’s face into a tongue-twisted fun zone, to kids rearranging and rebuilding Lincoln Loud from The Loud House, everything from the overhead and docu-style camera angles to the seamless blend of real-world, tactile and fantastical elements, is designed to drive a visual conversation between the network and its audience. The result is an unusual and often surreal mixture of photo and graphics that kids are sure to love.

Nickelodeon's new look consists of almost 300 elements, including bumpers, IDs, fillers, visual effects, graphic developments, and an extensive graphic package for creating promotional videos. Many of the elements have been adapted for local audiences, including bumpers displaying local show names.

Created with global branding and creative agency Superestudio, based in Buenos Aires, Argentina, Nickelodeon's latest brand refresh reflects the fact that the channel has become a integral part in the life's of modern children, opening up new opportunities for them to play, create and communicate. Nickelodeon’s classic orange logo will now be set against an updated color palette of bright and cheerful tones, including purple, light blue, lime and cream. Embracing the bold, modern sans-serif type, Galano Grotesque Black, the refresh also uses color to create, contrast and codify the on-air messaging.

Specifically for Nickelodeon Central and Eastern Europe, the Nickelodeon CEE team have adapted the global creative materials for the local market, including regional show names on bumpers, and localised ad-break bumpers.

As part of Nickelodeon Central and Eastern Europe's rebrand, Nickelodeon's Lower Third graphics featuring copyright information at the end of each show have been refreshed to reflect the rebrand, and the Nickelodeon logo DOG/BUG has returned to its original location - the upper left corner of the screen - following being positioned to the right for the past year. The DOG/BUG is still animated, occasionally switching from 'Nick' to 'Nickelodeon'.