Louis Vuitton has joined the social media-marketing world in an ingenious and unique way, showcasing its new accessory lines via ‘love poems’ on Twitter.

The items in question are the women’s Mini Mon Amour and the men’s Gallant Love collections. On Twitter, the fashion house will be seen ‘conversing’ via hashtags #MiniMonAmour, #GallantLove and #LVLove. The uniqueness of the idea is not lost on Louis Vuitton, they are allowing users to interact with the product themselves, and choose which one is right for them, based on its ‘love poems’.

Louis Vuitton started the campaign on February 6, 2013, with a tweet reading:

Accompanying the tweet were images of the bags, as well as a website link to shop the actual collection.

Then, the serenading started between the bags, with #GallantLove spewing:

If you look now, there are various love poems sprouting between the two. You can’t get any more original than that! The campaign is scheduled to run for a few more weeks, with various items to be express in poetic form including: watches, bags, wallets, jewellery and iPhone cases.