Content Inc – Author Marketing

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Content inc was a great read for marketing. This book is essentially the how to for content marketing. What this book does a really good job of is displaying the importance of being unique. Being natural and yourself. Content marketing isn’t necessarily selling a product it is rather selling an idea of yourself.

This book pairs up well with the book Free: The Future of a Radical Price. You are giving away free information. Free videos. Free opinions. Content is FREE. Free things draw in crowds. Once you have a consistent audience the takeaway of this book is that you can sell them things because they trust you.

There are many examples in this book about how others have done content marketing efficiently. Definitely worth your time if you’re in marketing.