Who will be the Winners of the Award for the Top Online Video Campaign? We will find out at #PORTADALAT on June 3-4! Check out the Candidates.

Havas Media International / Armani SI

Armani Si aimed to increase visibility and generate high engagement among Brazilian beauty and fashion connoisseurs.To do so, we developed a highly targeted media strategy to harness the power of engagement of online videos in Brazil confirmed by in-house research.

Our brand focuses on combining the beauty and the passion for tennis, with the art and elegance of a 600-years legacy of brewing tradition. We wanted to continue this legacy through a campaign that was as memorable as Stella Artois is. With more than 1.6 million views, more than 84,000 interactions and reaching more than 5 million people in five days, we have taken the first step to continue building, along with Mexico, a brand that celebrates the beauty of life.

Volaris

Volaris with #NoMásCamión developed a 360* marketing campaign that involved BTL/ATL efforts to generate awarness to our customers across all channels, as well as influencing bus consumers to travel by plane.

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”