Ski Dubai, the region’s leading entertainment destination has welcomed 2014 with the launch of its latest unique ride – The Snow Bullet. A state of the art zip line, 16 meters off the snowcapped grounds, allows guests to be propelled 150 meters across the breadth of Ski Dubai’s hills, while skiers and snowboarders navigate the slopes below. Combining speed, majestic views and the thrill of soaring above the ground, the Snow Bullet can accommodate two people simultaneously on its dual track, so guests can compete against each other as they race in sub-zero temperatures.

Employing the latest technology and highest safety standards, the zip line is offered as an added ride with the PowerPass ticket and enables guests to enjoy an exhilarating day of fun, frolic and adrenaline-packed excitement with full access to the Snow Park, Zorbing (in a giant transparent ball that guests can tumble down the slopes in), Mountain Thriller ride (racing down the winding and angled slopes in a two-passenger tube), unlimited chairlift rides and topped off with a snow penguin encounter or skiing option. Priced at AED 300, the PowerPass now also includes the Snow Bullet and promises an unforgettable experience that is as unique as it is memorable. The Snow Bullet can also be experienced on its own for AED 150/-, which entitles guests to two runs.

“Ski Dubai has a strong legacy and we have worked very hard to ensure it remains iconic and continues to push the boundaries of what is possible – the Snow Bullet is another example of this. Who would have imagined that it would be possible to soar above a ski resort in the desert, and yet, here we are. 2014 is all set to be a definitive year for us as we forge ahead with the pioneering vision of Majid Al Futtaim and continue to enthrall guests, while creating great moments,” commented Mr. Omar El Banna, Marketing & Sales Director, Majid Al Futtaim Leisure & Entertainment.

As the Snow Bullet starts at the top of the slope, guests will enjoy a chairlift ride up to the Avalanche Café, where they will be harnessed into the zip line and then propelled over and across to land at the base of the slope, with the newly launched Snow Bullet café.

Open to all, the Snow Bullet can be enjoyed by guests over the age of 8 years old, weighing between 30 – 125 kg and above 1.20 meters in height.

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Background information

Ski Dubai is the first indoor ski resort in the Middle East and offers an amazing snow setting to enjoy skiing, snowboarding and tobogganing, or just playing in the snow. Young or old, there is something for everyone, from the beginner to the snow sport enthusiast. Ski Dubai is a unique mountain-themed attraction that offers you the opportunity to enjoy real snow in Dubai all year round.

Ski Dubai is the first indoor ski resort in the Middle East and offers an amazing snow setting to enjoy skiing, snowboarding and tobogganing, or just playing in the snow. Young or old, there is something for everyone, from the beginner to the snow sport enthusiast. Ski Dubai is a unique mountain-themed attraction that offers you the opportunity to enjoy real snow in Dubai all year round.

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The Portsmouth Group is an independent and dynamic communications consultancy, supporting the business objectives of both regional and multinational clients in the technology, logistics, retail, arts and culture, automotive, hospitality, luxury goods, finance, and government sectors in the Arab world.