In pictures & video: Inside the Converse One Star Hotel experience

Converse is staging the ultimate experiential pop-up event in Shoreditch today and tomorrow (16 and 17 February), which has been conceived to unite the sneaker, skate, fashion and music communities.

The experience, which features exclusive product drops (including new releases and re-releases), music performances, workshops and talks, is located in Shoreditch and was designed to tap into the 90s attitude, reflecting the era in which the iconic One Star sneaker was born.

Offering a twist on the five-star hotel experience, the One Star hotel is divided into areas including a lobby – manned by 15-year-old sneaker enthusiast Leo Mandella (@gullyguyleo) – guest rooms, suites and a laundry room offering opportunities for digital, product and live experiences curated by Converse collaborators, including Harlem-born rapper A$AP Nast, Stockholm’s Yung Lean, New York City’s MadeMe (a fashion label run by Erin Magee) and Beijing’s Tizzy T.

The One Star Hotel is located at 155 New N Rd Hoxton, London N1 6TA and will be open 16 and 17 February from 12 pm-6pm and 8pm-late.

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

Connect with us

THEINDUSTRYFASH TWEETS

Online retail growth in January 2019 was half that of January 2018 according to the latest figures from @imrgupdate and @Capgemini #onlineretail #ecommerce #retailnews #ukretail https://t.co/zbqOKS1f6k

Heritage denim brand @Wrangler pops up in London's Soho to launch its Icons collection, featuring a reissue of its most famous denim jacket and western shirt #popupshops #soho #brewerstreet #wranglericons https://t.co/Ufg9lHllT8