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& Walsh Embarks on a Tasteful Modern Branding Project

This modern branding project is overseen by & Walsh — an American creative firm that was founded by well-regarded designer Jessica Walsh.

Commissioned by Miami- and Buenos Aires-based creative agency Gut, the project called for a captivating visual language and a new logo that truly showcased the ethos of the client — a mission that is defined by “having the guts to do something that hasn’t been done before.” Harnessing the essence of this boundary-pushing approach, & Walsh focused on creating flexibility and a continuously dynamic aesthetic. As a result, the modern branding project is characterized by a timeless black and white palette, as well as a recurring spiral motif that produces illusory properties that guarantee to be striking and attention-captivating for the ones perceiving them.