Goop Controversy: Is Gwyneth Paltrow’s Site A Goopy Mess?

Gwyneth Paltrow’s Goop controversy: Her health reccos come under fire

Gwyneth Paltrow’s website, Goop, is facing some harsh accusations from Truth In Advertising (TINA), a nonprofit organization based in Madison, Connecticut.

The company has filed a complaint with California’s health regulators (both the Santa Clara County District Attorney’s Office and the Santa Cruz County District Attorney’s Office Consumer Protection), saying that after completing a thorough review of the site, they found more than 50 instances where Goop made claims without “the competent and reliable scientific evidence required by law.”

In all instances, Goop claimed to “treat, cure, prevent, or alleviate” the symptoms of several conditions, including hormonal imbalance, infertility, thyroid dysfunction and uterine prolapse.

In a blog post that was published with the complaint, TINA specifically pointed out several “treatments” that had absolutely no medical evidence, including “crystal harmonics for infertility, rose flower essence tincture for depression, black rose bar for psoriasis, wearable stickers for anxiety, and vitamin D3 for cancer.”

TINA is concerned that not only is this a marketing ploy to get more readers to their site, but it’s also a way for them to sell more of their product, including their supplements.

This isn’t the first time TINA is part of a Goop controversy

The organization filed a complaint directly asking Goop to cease its “deceptive marketing” tactics, but only minimal changes have been made and the problematic content has continued to be published.

In the meantime, Goop’s staying pretty quiet about their defense strategy.

A spokesperson said, “’We responded promptly and in good faith to the initial outreach from representatives of TINA and hoped to engage with them to address their concerns. Unfortunately, they provided limited information and made threats under arbitrary deadlines which were not reasonable under the circumstances.”

The complaint urges the DAs to begin an investigation and take the “appropriate actions.” No word yet on what those actions are, but it could be the end of Goop as we know it.