Market Research

Find out who your client is, who your competitors client is, what satisfies them, what is the latest trend, and what decisions did they have to make to result to their choice.

Market Research is not longer a competitive advantage, but an absolute necessity for any institution or company that wishes to remain competitive in today’s world. It is also an imperative element for every marketing plan, business plan or any new venture.

Market Research is one of our core services and one that we have honed through decades of successfully delivering projects, both quantitative and qualitative, each unique in its nature. We have serviced local and international clients, SMEs and globally expanded conglomerates. These institutions have entrusted their marketing, social and political questions in our ability to deliver robust, impactful and concise insights.

In depth Market Research Services

Consumer

Awareness, Usage & Attitude Surveys

Brand Image Surveys

Concept / Product Testing & Name Tests

Segmentation Surveys

Customer Satisfaction Surveys

Shopping Habits & Purchasing Behaviours

Omnibus & Panel Surveys

Advertising & Media Research

Advertising Pre and Post Testing

Day-after recall Tests & Effectiveness

Radio Listenership, TV Viewership & Press Readership Surveys

Business to Business

Corporate Image & Market Assessment Studies

Inter-client and In-house Surveys

Qualitative Research

Focus Groups, In-Depth Interviews, Mystery Shopping

Public Opinion

Social Research

Public Opinion Polls

Voting Intention

Exit-Polls

Get in touch

We can help your business grow. For more information please contact us