Why Vision Zero is important to traffic safety in Canada.

There are more than 1,800 motor vehicle fatalities in Canada each year. And, over 160,000 people are injured on our roads.1 As a leader in traffic safety, we find these statistics completely unacceptable.

What is Vision Zero?

Vision Zero is a mindset: it’s not about the cost-benefit to improving roads. Vision Zero is about improving road and highway infrastructure with an underlying ethical principle that “it can never be ethically acceptable that people are killed or seriously injured when moving within the road transport system.” 2

Since its adoption, Vision Zero has been embraced by jurisdictions worldwide, and has helped pioneer a global awareness on the importance of implementing an ethics-based approach to help guide meaningful strategy for infrastructure planning and development.