Selling energy shots is highly advantageous. The small package size means retailers can place them in multiple locations without taking away from other items. Because most people drink them warm, they don’t need to take valuable cooler space. And the standard $2.99 price gives them a nice ring. Retailers report brisk sales to everyone from

“This delivery system is uniquely designed to meet the needs and expectations of Circle K’s 24/7, always-connected, on-demand energy customers,” says Circle K spokesperson. Circle K convenience stores plans to add AeroShot Energy, a new air-based energy product, to 3,100 of its stores starting in October. Following announcement of the New York Attorney General’s investigation

5-hour Energy joins the battle against breast cancer as it introduces its new Pink Lemonade flavor. A portion of each sale of the new Pink Lemonade 5-hour Energy will be donated to the Avon Foundation for Women Breast Cancer Crusade from Oct. 1 through Dec. 31, 2012. Living Essentials LLC, distributor of 5-hour Energy, has

A handful of New England c-stores begin to test AeroShot products, which were invented by a Harvard University professor. Air shots have hit the New England c-store market as AeroDesigns launches its AeroShot product at convenience stores in Northeastern U.S. AeroDesigns has established distribution partnerships with the New England-area’s leading distributors such as J Polep,

The energy shots and drinks market has been on an upward growth trajectory since 2010 and with the improvement in the economy is expected to continue on this growth. By Howard Riell, Associate Editor Americans need all the energy they can get their hands on, which goes a long way to explaining the enduring success

Prestige Imports LLC is launching Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications Inc., the publisher of Penthouse magazine. Recent IRI data shows an impressive increase in retail sales

CSD‘s 2012 Category Management Outlook offers trends and analysis from more than 25 key in-store categories. By John Lofstock and Erin Rigik. Tough economic times and stiff competition across the supply chain are making it critical for convenience store operators to have a solid understanding of their customers, particularly their high-frequency, high-value shoppers. Armed with

Energy shots showed remarkable growth in 2011 and are on the same meteoric rise that energy drinks experienced four years ago, but they appeal to a different demographic. That was the uplifting news in a 2011 report on energy shots from Chicago-based research firm Mintel International. For example, the largest consumer group of 5-hour Energy,

Although some c-store operators admit to being worried about regulators turning their focus toward energy products, many believe the category has at least another year of strong growth ahead. By Howard Riell, Associate Editor. Sales of energy shots are soaring despite the lingering recession. New products, flavors and marketing messages are making it one of

Multi-platinum music star and entrepreneur Curtis “50 Cent” Jackson believes that with better energy and focus you gain the power to do greater things. That’s why he created Street King, an energy shot that provides six hours of energy with 100% natural flavors. Available in Orange Mango and Grape flavors, the 2.5-ounce shot contains zero

Convenience Valet has partnered with Pro Balance LLC to distribute Protein to Go, a protein shot that provides 28 grams of hydrolyzed whey protein with zero sugar and zero fat in each convenient, single serving 2.5-ounce bottle. Made with the finest whey protein available, Protein to Go is available in three varieties, including great tasting

New exciting flavors and pack sizes from 5 Hour Energy. Extra Strength Grape and new four packs. Adding a four-pack to your set increases overall revenue, while not diminishing your individual bottle set. 5 Hour will invest more than $100 million in adverting to keep your customers thinking about 5 Hour Energy when they come

iChill aims to relieve the stress that any traveler can have while traveling. Whether it’s a fear of flying—said to affect 25% of people—or other travel-related stress, iChill’s expertly formulated blend of Melatonin, Valerian Root, Rose Hips and B vitamins helps calm the body and mind before a flight or venture into an airport. Available

Bazi looks to grow with new opportunities. Circle K Arizona has added BAZI International Inc.’s BAZI All Natural Energy Shots into 450 stores this month, adding to the positive response the shots have received from retailers, distributors and international markets. BAZI recently attended three industry trade shows, including the National Association of Convenience Stores,

While there may have been some concerns about the growth of shots and full-size cans, analysts report the category has never been stronger. By Joe Bush, Contributing Editor. Brent Howard isn’t just a retailer of energy drinks and shots. He’s a user. Division manager for Sun Pacific Energy in Kennewick, Wash., Howard has seen the

“The Kangaroo Express deal gives us a major retailer in the Southeastern U.S. and greatly expands our distribution footprint,” says Kronik’s vice president of operations. The Pantry has partnered with KroniCo LLC, makers of Ultra-Premium Kronik Energy Drinks, to add three of Kronik’s all new formulas in more than 1,100 Kangaroo Express stores in eight

Maybe it’s the unusually trying times we live in that have Americans reaching so often for beverages that bolster their energy levels. Regardless, it’s convenience store owners that are reaping the rewards. Sales of energy drinks in c-stores topped $5.6 billion, up 14.29%, for the 52 weeks ended Dec. 26, 2010, according to SymphonyIRI Group

Although some c-store operators admit to being worried about regulators turning their focus to energy shots, many have voiced the opinion that the category has at least another year of strong growth ahead of it. According to numbers from SymphonyIRI Group for the 52 weeks ended Dec. 26, 2010, energy shots saw a whopping 35.58%

As the popularity of relaxation beverages soars, grocery stores like ShopRite, increasingly are adding them to store shelves. ShopRite, which operates 190 grocery stores in New Jersey, New York, Connecticut, Pennsylvania and Delaware, has added RelaxZen DAY and RelaxZen NIGHT products from RelaxZen Inc. to its product line. RelaxZen’s 2.5-ounce tapered bottles being added to

Now at least three different varieties of XYIENCE’s Xenergy are planned for each region where Circle K operates, catering to local taste preferences. Circle K has sealed an agreement with XYIENCE, elevating its energy drink brand Xenergy to national status and giving it potential access to all 4,200 locations of the convenience store chain. The

The convenience of shots and the widespread availability in c-stores have spurred the category’s success. By: Joe Bush, Contributing Editor. Energy shots remain the hottest product in the energy beverage sector. The emergence of the shot market was so fast that the products seemingly came out of nowhere, at a time when the typically strong

Come to the 5-Hour Energy® booth at NACS (3365) to find out how to greatly increase your energy shot sales. According to Nielsen, the average number of 5-Hour Energy® shots sold per week per store is 23. But c-store chains that carry the 5-Hour Energy® 9-Box Rack sell an average of 41 bottles per week.

It had to happen sometime. Energy drinks, arguably the most popular convenience store product in the early-to-middle years of the decade, have begun to slow their sharp rise. Call it a correction, perhaps. A report released last month on the category by research firm Mintel showed that while growth in the category from 2005-2010 was

Thirteen years after the energy drink market emerged in the U.S. with the introduction of Red Bull, the category remains popular with consumers, who are willing to pay higher prices in a difficult economy for an extra jolt. But while Mintel reported in July 2009 that the energy drink market had climbed to an estimated

Energy by the Numbers Although 2009 was the second year in a row of unusual weakness in liquid refreshment beverages’ performance, the worst may be over, said Michael Bellas, chairman and CEO of Beverage Marketing Corp. “Beverages are likely to be one of the first categories to benefit with a job-led economic recovery because they

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