28+ Instagram Statistics & Facts For 2020

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Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform.

Instagram now has more than 1 billion monthly active users, just as experts estimated it would by then end of 2018. That’s more than three times the monthly active users of Twitter and while it is now trailing WhatsApp and Facebook Messenger users, 1 billion users is nothing to be ashamed of.

It's common knowledge that Instagram is a “visual” social media platform because it's geared towards photos and video-sharing. It was created by Kevin Systrom and Mike Krieger but is now owned by Facebook (bought it for $1 billion in 2012).

Here I've compiled 28 up-to-date Instagram stats to give you the current lay of the Instagram land, what its users are doing on it and how they are using it. Let's jump in..

The average U.S. user has gone from spending 29 minutes per day on the Instagram app in September 2017 to 55 minutes today. (Source: techcrunch.com/2018/06/26/instagram-group-video-calling)

In 2018 the ❤️ emoji was used 14 billion times in comments. The most used Face Filter in Instagram Stories in 2018 was Heart Eyes. (Source: instagram-press.com/blog/2018/12/12/instagram-year-in-review-2018)

55 of the most popular and active brands on Instagram, post 1.5 times per day, on average. (Source: blog.bufferapp.com/how-often-post-social-media)

An estimated 71 percent of U.S. businesses use Instagram, and 80 percent of accounts follow a business on Instagram. (Source: business.instagram.com)

69 percent of Instagram users are younger than 35 years of age. (Source: statista.com/statistics/248769/age-distribution-of-worldwide-instagram-users)