Author: Drew Altdoerffer

Phase One’s Product Manager, Drew Altdoerffer shares his point of view on our wide range of Blue Ring Lenses. Any image, no matter what features or tools the camera may provide, is only as good as the lens that captures it. Sure, there are subjective aesthetic qualities of certain lenses. However, objective qualities like sharpness, resolution, durability and versatility are all essential for professional photographic results. I hope we can all agree on that much. The specific lens you use, how you use it and why you use it, is certainly grounds for a discussion. In the vein of that discussion I have to be honest: my views are completely biased, as I’ve worked for Phase One for nearly 9 years. Nevertheless, even well before that time you could always find me with Phase One in my hands. As a Product Manager I have innumerable opportunities to use and test the Phase One equipment. This is not only taking place in a studio environment but under rather demanding conditions as well. Among other responsibilities here in Copenhagen, I manage the PODAS (Phase One …

Our very own PODAS instructor, Drew Altdoeffer, took over our Instagram account with some of his pictures from some of his PODAS photography workshops. At the workshops he’s providing you with a first-class education, using the world’s best equipment in breathtaking locations. Giant Icebergs “When you’re fortunate enough to have equipment like the XF IQ3 100MP and the Schneider Kreuznach 35mm LS f/3.5 Blue Ring with you for a landscape shoot, the last thing you would think about doing is hanging off the side of a zodiac in sub-zero waters. But sometimes the last thing you would think about doing is the only thing you can do to get the shot.” “These giant icebergs were just begging to be photographed from the water’s surface so I ignored the sensible part of my consciousness and got as close to the water as I could. With the Waistlevel Finder on the XF IQ3 100MP it was a breeze to get the composition I needed and with the 35mm lens providing me astounding detail and contrast, these ship-sized ice cubes …

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