Its logo was never meant to be seen by civilians. It’s an in-joke, a source of nerd-pride. It’s been developed by sociopathic geniuses who haven’t talked to anyone normal since 1998. It’s likely got a logo that they generated in WordArt Wizard in Powerpoint.

Of course – this is a reasonable, plausible direction – but we are also making an object that we want people to respond to – so maybe it shouldn’t be completely unpolished.

Perhaps then…

The nerds in the SVK team picked the most socialised one of their number to beg the person in corporate marketing and design whose iphone they once de-bricked to give them a spare hour before the pub to tidy it up

“no, i’m afraid – it’s above your pay grade to ask what SVK means. sorry yeah, no it’s an awesome logo. thanks. it’s just a joke for the guys. yeah i was being a dick. etc.”

Hey presto. They got a logo.

Other things that got thrown in the pot…

Goat’s eyes are unnerving (to most people?) and often feature in the portrayal of the demonic…

2 Comments and Trackbacks

1.haveacupoftea said on 27 June 2011...

About that torch SVK logo : for what it’s worth, first thing that comes to mind is a Scandinavian maritime shipping company! (Hints : the anchor-like drawing, and for some reason letters that I associate with Scandinavia : starting SV like Sverige, ending K like Maersk, S+K like SKF, and probably numerous other unconscious references).