Simple Photography Branding Guide | Branding has become one of the most despised buzz words in the world of marketing, but if you’re serious about your photography business, it’s something you can’t really afford to ignore. There are countless misconceptions and myths surrounding the word branding, and there are many branding agencies promising epic results in record times that would love to have you believe that branding is this ridiculously complicated project that costs gazillions of dollars. However, branding doesn’t have to be expensive or overwhelming!

Branding comes down to one thing in pretty much any industry – building a unique and memorable identity that will make your business relatable and easy to remember. Even though this sounds simple enough, branding is an ongoing, multifaceted effort that can make or break your business. So, to help you start building a brand identity that will take your business to the next level without breaking your budget, we gathered some of the most effective branding tips the world’s most successful photographers are using each day. Let’s check them out together, shall we?

Oh Na Na, What’s My Name? | Simple Photography Branding Guide

First things first – you’ll need a name in order to even register your business. There are two options here – if you’ve been doing photography on the side for some time now and you already built some sort of a reputation, you might want to use your own name for the name of your business and add “photography,” or something along those lines. People that already know of you will be more likely to do business with you if they already heard of you, so use your existing reputation. If you’re just starting out, you can also come up with a unique name for your business, or use your own name; the choice is yours.

Put Your Best Face Forward | Simple Photography Branding Guide

Once you sort out the name of your business, you need to think of its face. In the world of business, that face is the logo you use for your business. It’s the most important point of recognition, and it can make or break your first impression, as majority of potential clients will see your logo long before they get a chance to check out your portfolio. There are quite a few logo design guides out there, but they all come down to the same thing. First, make sure your logo is unique. You don’t want to have your logo mistaken for a logo of another photographer, do you? Then, make sure it’s simple – simplicity will ensure usability, and it will make your logo a lot easier to remember.

Define Your Message | Simple Photography Branding Guide

The tricky part about brands is that it’s never what you say it is, it’s actually what everyone else says it is. The good news is that you can influence this. How do you want to be perceived by your clients? Are you a fresh, modern, edgy brand or are you more of a traditional, reliable brand? Will you be focusing on budget-conscious audience or high-end clients? All these, and many other things can (and should!) be effectively conveyed with your brand, and since it will affect the look and feel of pretty much every aspect of your business, take enough time to get this just right.

Deliver Your Message With A Punch | Simple Photography Branding Guide

No, we don’t mean you should go around screaming your slogan at random people and punching them (even though this would definitely get you noticed). Instead, you need to pay attention to the voice you use to deliver your message. We’re talking about the language and the tone you use to engage your potential and existing clients, both online and off, in print and using digital platforms, and even in person when greeting a potential client. Make sure you’re not trying to be something you’re not – your potential clients will be able to sniff it out and you wouldn’t want the word “inauthenticity” linked with your brand, now would you?

Ensuring Consistency | Simple Photography Branding Guide

If there’s one piece of advice you want to walk away with from this article, it’s “Whatever you’re doing, do it consistently!” And this goes for pretty much every aspect of your business, not just your brand. Whether we’re talking about the tone of voice you use to communicate your message, the color scheme you use on your website or in your brochure, or the quality of your products and services, you will want to ensure consistency. Using a laid back tone of voice on social media and a totally formal tone of voice on your website will only confuse potential clients.

Visual consistency is vitally important. A recent study found that in order to remember a brand, the typical customer needs to come in contact with it 5-7 times. Now, that’s quite a lot times, and each point of contact counts – from your stationery, printed marketing materials, and even your stationery, to your online presence, such as your social media profiles and your website, need to look and feel the same. This can be achieved by using the same color scheme throughout your materials, both online and off, and ensuring you’re using the latest version of your logo. The idea here is to make sure all your materials look like they came from the same source, which will turn your branded materials into a memorable visual experience.

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I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.