Mike Carter's Blog for Wine Packaging, Design & Marketing Insights

Gallo Rose Wine “Clutch Bag”

Gallo rose wine White Grenache, designed by branding consultancy Davison Williams, scooped best design and packaging prize at the 2008 Drink Business awards.

The â€˜clutch bagâ€™ design, with capacity for the equivalent of two 750ml bottles, aims to appeal to its female target audience and to brighten up the traditional rectangular bag-in-box market. The product is now being stocked exclusively in Tesco.