A batch of new scientific reports focusing on sound&beer experiments are arriving! In the first of them (that just came out), the effect of soundscapes on the taste evaluation of beers was analysed. Here, the participants tasted a beer twice, and rated the experience, each time under the influence of a different song (you can listen to them at the end of this post). The participants were not informed that they were, in fact, tasting the same beer. The objective was to determine whether soundtracks that have previously been shown to correspond to the different basic tastes would significantly modulate the perceived sweetness, bitterness, sourness, and alcohol content of the beers.

​Overall, the soundtracks influenced the participants’ rating of the beers’ taste and strength. The present study underlines the potential of sound to enhance eating/drinking experiences. In this way, those working in the food industry may feel progressively more confident in adopting new multisensory techniques while designing eating/drinking experiences. You can listen to three soundracks below. A link to the full scientific report can be found here