Lei Jun, the 9th Anniversary of Xiaomi's Founding: I've been undertaking business for one and a half years. I'm afraid that the whole world will pay attention to my anonymity.

2019-04-07 08:02:16 197 ℃

Les Tien reported on April 6

Today is the 9th anniversary of millet's founding, many millet employees in the circle of friends forwarded old photos of millet's founding.

Old photos of millet when it was founded

According to the introduction, Beijing Yingu Building, April 6, 2010. Fourteen people drank a bowl of millet porridge, and a company called "millet" was established.

Xiaomi's old photo

Xiaomi CEO Lei Jun recently attended an event in Tsinghua, saying that the biggest difference between 40-year-old entrepreneurship and 20-year-old entrepreneurship is that, at first, we do not think we will succeed.

"I think the probability of success is very low. If we try hard, we will lose nothing, at least we will not regret losing."

Initial year and a half anonymous

Initial business, Lei Jun is anonymous for one and a half years, "Because I am afraid that I work in this company, the whole world pays attention to me, give me a lot of pressure, I told you to work secretly, so I have less pressure, do not have anything to do." It took only two and a half years to make millet the first in China and the third in the world. But after two years of being China's No. 1 position, it went down. According to Lei Jun, the reason is simple: Internet thinking alone is not enough. If we lack reverence for the experience of traditional manufacturing industry and a willingness to learn, we will not win the battle.

"No matter how advanced weapons we have, we will lose if we do not have a good foundation."

Starting from 2016, millet emphasizes making up lessons, learning from traditional industries, putting down body position and matching targets one by one.

The second miracle happened. Historically, no big company in the mobile phone industry can survive the decline in sales once it loses confidence. Once it loses confidence, it will accelerate the decline, which is basically the abyss of death.

millet slipped to the bottom of the valley from 2016, sold 94 million units in 2017 and 118 million units in 2018. In 2017, millet returned to the fourth place in the world, breaking through 100 million units last year. In the eighth year of its founding, millet's income was 174.9 billion yuan, up 52.6% year-on-year, and its profit was 8.6 billion yuan, up 59.5% year-on-year. Lei Jun believed that it was not easy to create this situation on the premise that the downward pressure of Sino-US trade frictions intensified further last year.

And Millet, a company with more than 8 years'international revenue, accounts for more than 40%, and has entered more than 80 countries and markets, ranking the top five in the smartphone market in 30 countries. For example, India ranked first in three years, and now ranks first in eight consecutive quarters, with millet accounting for 30% of India's share.

In the global market, China is the first largest market, the United States is the second largest, India is the third largest, the United States first put aside, millet to India market, the latest major direction is Europe, in the past year, sales in Europe have increased 10 times.

Treat users sincerely and treat them as friends

Lei Jun said that one week before the release of Xiaomi 9 this year, he sent 97 microblogs. So rice noodles kindly commented that I was the first digital blogger of millet company.

"I sent them all by myself. In fact, I am very busy every day, with all the fragments of time to communicate with users, and every user's feedback has seen, this is a huge workload, but I think this is my main work in millet.

Lei Jun said that Xiaomi had just held a three-hour meeting on the improvement of users'opinions, with more than 100 senior executives together.

"I said what we are doing now is to stick to our original intention, make friends with users and improve according to users'opinions. Don't think we are big. What matters is whether we do what users want.

Some big brands are high above others. They are gods. Millet is not. Millet treats users sincerely and treats them as friends. As a result, millet is one of the few companies in the world with huge fan support.

Of course, according to Reddy. com, millet, as a way of making friends with users, can produce many opinion leaders. Of course, this is also a double-edged sword. Some millet employees'improper wording often causes millet a lot of trouble.

p>strong>The overall net interest rate of hardware business should not exceed 5%img src="/1ydzximg/0LfPZz5bnt"/>

Lei Jun summarized a set of modes, the core of which is "moving, generous price". Lei Jun said that every company has a period of generous price when it comes to doing business, and every company has used a period of price war when it comes up. It has grown up step by step, but these companies do not regard cost-performance ratio as a tactic as a value.

"I am also particularly afraid that in 10 years or 20 years, millet will become a company I once hated, so we issued a"constitution"before going public.

Millet's permanent commitment to users: Millet's overall net interest rate of hardware business will never exceed 5% per year, if exceeded, we will give back to users. Millet makes this provision and invites the audit company to audit millet's profit margin every year.

Lei Jun said that he always said internally that "excellent companies make profits and great companies win hearts and minds". Millet is on a great road, and if we do, it could be the greatest company on the planet.

"We should not dwell on the high and low profits. We should be concerned about whether users support us or not, whether they like us or not, and whether they like us more, which is what we care about." The future of millet is

: mobile phone+AIoT

For millet, the future is 5G spring, because everyone's mobile phone has to change 5G. Lei Jun said he preferred 5G + AI + IoT as the next generation of super Internet, which can connect all things together. Xiaomi started doing the Internet of Things more than five years ago and now ranks first in the world, but this field will continue to accelerate. At the end of last year, millet set a strategy for the next 10 years: mobile phone + AIoT dual-engine. Millet promised to invest 10 billion yuan in AIoT in the next five years.

has also made many bold attempts in management in the past nine years. Millet goes to title, KPI and management.

"I find that management is a paradox. Management is the control of risk, which means that the worst results do not turn over, but the best results are not guaranteed." Lei Jun said that no matter how difficult it is to manage, the core is to find a group of excellent people, find a group of people who do not need management, shape a common vision and goals, and give enough incentives.

What kind of people do not need to be managed? Have a strong sense of responsibility, strong self-motivation, strong dreams and ambitions, willing to leave work at 12 o'clock every day, without the boss watching.

"Our millet just started like this. We found a group of very enthusiastic people to do it. After eight years of working on this model, we still need to look at it calmly after we have achieved great success." The question is how can you ensure that 23,000 people are like this? They are scattered in more than 80 countries all over the world. How can they inherit and carry forward the excellent characteristics of millet startup? How can they combine with the traditional general process management today? At the same time, they should be careful about over-management?

Lei Jun said that he also explored the management mode of Xiaomi in the second stage of entrepreneurship and did a lot of things: