How Useful Creativity started their logo design journey

Company name

Useful Creativity

Overview

We are a software company that was founded on the idea of making very simple, powerful and aesthetically pleasing apps for the iPhone platform. We are strictly focused on providing quality software that makes life easier and more fun.

Our first app is an interactive guide for a music festival in San Diego called Street Scene. However, we do not want to brand ourselves into any specific genre like "music apps" since we will be expanding into many other categories down the road.

Tell us a bit about who you are and the people you reach

Each app we make will vary, however this is a good general overview:

A fairly tech savvy 14-60 year old who owns an iPhone. We will be making mostly utility/lifestyle type apps directed at different niches. These vary from music apps to food & travel guides, among more.

Requirements

We would like this logo to help build a brand in the App Store and on the web. We are very focused on the aesthetics of our apps, so I am looking for something that has a creative touch but still looks like a company that is making more "useful" type apps rather than games.