Haute 100 lister Tommy Hilfiger has always been known as a trailblazer in the fashion world, but Hilfiger has plans to up the ante. During his fashion show presentation on Monday, Feb. 15th at 11 a.m., the fashion designer will begin selling his new collection straight off the runway.

In an interview with AFP, Hilfiger revealed he is changing the rules and will allow consumers to purchase the items the same-day. He said, “The younger customer does not want to wait any longer, they want to see it and wear it that day or the next day. So we’re going to change the rules. We’re going to allow the consumer to click and buy.”

In addition to click and buy, Hilfiger will debuted the first-ever Instapit, a photo pit reserved for Instagrammers, as well as a “fast lane” to check in via Apple Watch. Basically Hilfiger’s show will be one of the most fashion-forward, tech-savvy show of the season.

What can we expect from the fashion designer? A nautical-inspired collection that boasts captain-style jackets and coats, high-waisted bell bottoms, whimsical, fun print dresses and more.

Most recently, Hilfiger confirmed he will be transforming the Raleigh Hotel in Miami Beach into a private club. Hilfiger acquired the property in 2014. According to country records, a company controlled by Hilfiger paid $56.6 million for the Raleigh Hotel. The 105-room hotel, located at 1775 Collins Avenue, was sold by David Edelstein and Sam Nazarian’s Twice Around 1775 LLC to Elmira Miami, which is managed by Hilfiger and David Pisor. Under the deal, Elmira Miami assumed a $35 million mortgage from RL Miami Funding, which is affiliated with JPMorgan Chase Bank. The loan lists Hilfiger and Pisor as personal guarantors.

The deal was originally made while having dinner with fellow Haute 100 lister Aby Rosen, real estate tycoon, during 2013 Art Basel. In a statement issued last year Hilfiger said, “The Raleigh is an incredible hotel with a very special place within the Miami market. As reported, we’re actively working towards making it our flagship property under my new company, Hilfiger Hospitality. Once the purchase is complete, we will share my team’s vision to bring The Raleigh brand to life in a way that hasn’t been done before.”

Hilfiger decided to launch a private club after being inspired by the Soho House, a private members’ club for people in the creative industries. He has plans to open a number of Raleigh Clubs in New York, Los Angeles and London.