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Tag Archives: cultural critique

Canadian Club (“CC”, not Creative Commons) has been running these really offensive & annoying ads aimed, apparently, at a very small demographic: straight white men with masculinity issues and daddy issues.

My partner pointed them out to me — plastered on bus stops in our ethnically diverse and progressive, queer-friendly community — and we enjoyed speculating on how enterprising billboard alteration-ers (certainly not us, I’d like to emphasize) might edit the ads to be more appropriate for our community. (Way to do stupid poorly-targeted advertising, jack-asses.)

For instance, the ad that showed a guy making out with a woman in a lounge, that implied “dad” was cheating on mom — that could easily be edited to make it appear that mom was picking up a stray businessman to fulfill those needs that dad wasn’t capable of satisfying. Again, I repeat, we would never consider doing the alterations ourselves. Pure speculation.