Kelly Osbourne hosts Pinktober launch party

Kelly Osbourne has completely reinvented her image, from rebellious youth to poised professional. In embracing her newfound passion for fashion, Kelly has blossomed into an up-and-coming style expert who is now a fan favorite on E!’s hit show “Fashion Police” along with Joan Rivers, Guiliana Rancic and George Kotsiopoulos.

Although Kelly has outgrown many of her family’s dark ways, it’s obvious that she still has rock star in her blood. She’s willing to take risks and defy the norm, especially when it’s for a good cause.

This Friday, September 30, Kelly Osbourne will help restyle the Hard Rock Hotel San Diego in vibrant magenta hues in honor of the Hard Rock Hotels & Casinos’ annual global Pinktober campaign. While not every pink dress works on the red carpet during awards season, pink is always in style during October, National Breast Cancer Awareness Month. Starting at 8pm, Kelly will flip the switch on a special pink light show atop the fourth floor Woodstock Deck, symbolizing the beginning of a month-long fundraising effort to raise money for Susan G. Komen For the Cure in San Diego. After the lighting ceremony, the celebration will continue at the Pink Party within the hotel's nightlife venues Float and 207.

Will Kelly rock a hot pink dress for the occasion? Or maybe a more subtle rose hue? So many options! What would Joan Rivers do?

Throughout Pinktober, the Hard Rock Hotel San Diego will orchestrate a variety of fundraising initiatives through the hotel accommodations, music memorabilia, and themed promotions at the spa, restaurant and nightclubs. Here are more ways you can help Hard Rock.

Pink Sheets: Select guestrooms are outfitted with pink sheets embroidered with breast cancer ribbons. 25% of the nightly rate of these rooms will be donated to the cause.

Melissa Etheridge Signed Guitar: A pink Fender signed by music legend Melissa Etheridge will be raffled off during the Pink Party.

207/Float/Maryjane’s: The nightclubs and restaurant will serve pink cocktails with partial proceeds benefiting the cause.

Rock Spa: Indulge in the special Frangipani Sugar Scrub at Rock Spa, with partial proceeds benefiting the cause.