The privately owned company introduced Aubin & Wills four years ago as a
more mature counterpart to its Jack Wills brand.

Three Aubin & Wills stores, which offer men’s and women’s clothes, will be
converted to Jack Wills shops, but the company said that it had not decided
on the fate of its other eight stores. Its 193-strong workforce is braced
for redundancies.

Jack Wills was founded by Peter Williams and Robert Shaw, with a single shop
in Salcombe, Devon, in 1999.