Many nonprofits have a newsletter, some print, some email, but often the content from their blog does not cross over or connect, or they don’t have a blog at all. With a few simple changes, you can create a lot more content, make it more visible and have continuity...

We all make mistakes. I’ve made this one, and it’s why I want to tell you how to avoid it. Back in my early days, I helped a company set up a new version of their website where the blog was integrated, but I didn’t set up the structure of URLs properly and now it’s a...

When your email opt-in form on the website only contains words like sign-up, monthly, newsletter, email, and updates, it’s no wonder people don’t submit their email. Most nonprofits have a self-centred newsletter. It’s all about the organization. Which is...

What if I told you that you could improve your open rate, and engagement from your nonprofit emails and newsletter? Would you want to? Of course you would. A/B testing, or the more advanced version, multivariate testing, allows you to answer questions about your...

To paraphrase one of my mentors, Seth Godin, if you appeal to everyone, you’ll appeal to no one. Email segmentation allows you to send the right message to the right people, at the right time. But who cares. Your subscribers are already the right people and are...

You never know until you ask. If you’ve been working in the nonprofit sector for a while, you’ve probably got this down. Want to buy a product or software but don’t have money? Ask if they can help out your nonprofit. But what’s surprising is how many businesses plan...

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