Articles by Kevin

A bad business partnership is more common than you think. Research on the success rates of business alliances actually says that around 80% of strategic alliances fail. But does that mean you should not consider…

It’s actually easy to answer the question “Who invented the postcard?” A lot of historians attribute the invention of the first picture postcard to Theodore Hook, a writer and practical joker, who sent the card…

Much has been said about why you should use brochure marketing. They are one of the most useful marketing handouts to distribute. Not only do they grab your target market’s attention with great visuals, they…

Before making any marketing strategy, whether advertising or public relations, you need to learn how to make a situation analysis. Your analysis will become the very foundation of the strategies and tactics you will implement….

The most important aspects of your marketing is arguably your product packaging. Especially for businesses with physical products, your packaging design can be the deciding factor on whether your item is purchased or not. In…

In business negotiation, what kind of negotiator are you? Are you like SS Colonel Hans Landa in Inglorious Basterds, coldly calculating the steps and manipulating the other party to submit to your demands? Or are…

Nintendo recently unveiled their new console, Nintendo Switch. It’s a new hybrid console previously code-named NX and so far, it’s living up to the hype. At a glance, the Switch looks like a cross between…

Did you know that more than half a million businesses are started each month? 543,000 small businesses are started every month, to be exact. It’s a big number and we can conclude that entrepreneurship is…