What we’re excited about this week —
Getting the chance to spend time with other researchers and share our thoughts on using market research techniques for innovation and product development. We are presenting at a conference hosted by the Market Research Exchange this week and sharing 1) why market researchers should lead the way for consumer-centric innovation along with 2) our best practices on ideation. If you are in the Columbus area, we invite you to check it out.

Also, if you’re interested in learning more about our ideation and strategic visioning services, click here to see the PDF.

Why we celebrate life at work–
Life is a series of choices. Do we go left or right? Jump forward or hold back? Sometimes our choices work out for the better…and sometimes they don’t. But there is one choice that always has a profound effect on how we feel about our journey: Do we go alone or do we go together?

Most of you are already familiar with Simon Sinek -author of Start With Why and Leaders Eat Last. His most recent publication, Together is Better, takes a close look at leadership and why the most effective leaders work collaboratively. Can’t wait to read this one!

What we’re talking about—
It doesn’t matter if you are managing an existing brand or launching a new product, gaining commercial success can be the most daunting part of the process. Sometimes you have to have insights before you can move forward, and this is where market research can be key. Despite what some might think, incorporating market research isn’t nearly as difficult as it might seem. Check out these 8 Common Market Research Myths

Quote we’re pondering —
“There is a difference between listening and waiting for your turn to speak.” – Simon Sinek

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