Kylie Jenner hated it — A LOT. In February, the social media socialite and influencer tweeted, “Sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad.” That tweet caused investors to dump their stock in Snap, the app’s parent company — which obliterated an estimated $1.3 billion of the company’s market value.

“With the release of the new Snapchat update, many users have found that it has not made the app easier to use, but has in fact made many features more difficult,” the petition states. It goes on to call the update “annoying,” adding that the new features “are useless” and defeat “the original purposes Snapchat has had for the past years.”

The company responded to the petition, saying, “We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many.”

One source at the company told Vanity Fair that, in the wake of the redesign, unique visitors to its Discover stories — the corporate-sponsored content which helps generate about half of the company’s revenue — tumbled by more than 50 percent. “But worse was we saw the new-subscriber numbers absolutely plummet,” the source said. “So not only were fewer people viewing the content, no one was signing up to get the page higher up in their feed.”

And then, in late April, Snapchat redesigned its redesign.

"We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform," a Snapchat spokesperson told CNNMoney.

Great, right? Wrong.

Snap stock plunged another seven percent — bringing prices down a total of 15 percent since the company went public last year.

The redesign of the redesign aimed to place Snapchat “stories” from friends “alongside posts from celebrities, brands, publishers, and influencers,” as Vanity Fair described it in May. What I immediately noticed was that I was being subjected to a lot more advertising in between my friends’ stories.

I went from using the app daily, more or less, to opening it less than once a week. It remains difficult to navigate, it’s far less intuitive than it was a year ago, and I see far more unwanted content.

So what now? Does Snap have a plan to rebound from this debacle? Well, it turns out the company does. A few weeks ago, Snapchat announced an upgrade and rerelease of Spectacles. Remember Spectacles?

Of course you don’t. That’s because when they were first released in 2016, they only sold 220,000 pairs. Spectacles 1.0 resulted in a $40 billion loss for the company.

The new version — slightly smaller and water-resistant — carry a $149.99 price tag. Not only can you record video, as you could with the original, you can also take photos and transfer them to your phone up to four times faster than the originals.