Featuring

An entrepreneur by instinct, after studying physics at Woolwich Polytechnic, he joined a gas company as a chemist and then went into business selling motorcycles establishing the largest motorcycle dealership and car manufacturer’s distributorship in Kent. As Bernie’s business interests grew and diversified into property, so too began his involvement in motor-racing. He raced motorcycles from the age of 16 moving then onto car racing. He competed in the first ever round of the Formula One World Championship, the 1951 British Grand Prix, but it was inevitable that his shrewd entrepreneurial character would be a big help in advising his friend Stuart Lewis Evans and the late Jochen Rindt, also a close friend, who became the posthumous World champion in 1967 and with him ran the factory Lotus racing F2 Team and then bought the Connaught Formula One Team. After closing the Connaught team he bought Brabham. The Brabham team enjoyed Grand Prix success with its innovative car designs under his ownership and won three world Championships.

In 1972, he took control of virtually running Formula One selling Brabham in 1987 to dedicate himself to the commercial development of the sport itself and undoubtedly this is the chapter in his career for which he is best known and from which he has derived most success. He single-handedly transformed Formula One from an expensive hobby for wealthy gentleman racers into the global multi-billion dollar industry that it is today, taking a fair few business risks along the way. Taking place in 20 countries on 5 continents every year in front of millions of spectators and watched on TV by hundreds of millions of fans, F1 is now the most popular annual sporting spectacle in the world. It is also a platform for pioneering research and development in the automotive industry.

Bernie’s achievements, with Professor Watkins, has been the driving force behind safety improvements in Formula One, including the state-of-the-art hospital and surgical facilities deployed at every Formula One race, which now make it possible for a driver to survive crashes and impacts that would almost certainly have killed the drivers of yesteryear.

One might assume that Bernie might be thinking of taking things a little easier, but he has no plans to slow down. As the Chief Executive Officer of the Formula One group, he continues to take Formula One to new horizons.

As well as being a cat-loving, tea-drinking Brit, Rhianna Pratchett is also an award-winning, eighteen-year veteran of the games industry. She has wrestled the wild beasts of narrative on titles such as: Heavenly Sword, Mirror’s Edge, the entire Overlord series, Tomb Raider and Rise of the Tomb Raider. Rhianna is regularly named as one of the most influential and recognised women in games, and has spoken on numerous panels, podcasts and documentaries. She is currently on scribing duties for Warner Brothers, and also works in comics, film and TV, with two novel-to-screen adaptations and a TV series in the works.

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2016 PARTNERS

Adobe

| adobe.com/company

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.

Bing

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Dennis Publishing

| dennis.co.uk/

Dennis Publishing is one of the world’s leading independent publishers. Founded in 1974, the group consists of a number of operating companies in the UK and USA.

Although the group has experienced explosive growth over the past five years, even during the terrifying recession of 2009, success hasn't diminished our frontier spirit.

As a privately held group of companies, the Dennis Group is dedicated to delivering what customers and advertisers want, rather than concentrating on the somewhat narrower goals of stockholders and analysts.

Dennis Publishing is one of the world's fastest-growing independently owned media companies. Group turnover exceeds £85 million a year, excluding our subsidiary companies.

The company publishes over 70 magazines, digital magazines, Magbooks , websites, apps and mobile sites in the UK (including The Week, Auto Express, PC Pro, Viz and Men’s Fitness) and The Week in the US.

Dennis is also a major shareholder in Dovetail Services Ltd and owns the third party marketing company 3PM.

Dennis Publishing is privately owned by Felix Dennis.

ESI Media

The commercial department of the London Evening Standard, The Independent, i and London Live. We are dedicated to helping you connect with audiences across our titles and platforms. We will push boundaries to get the right solution for you.

Google

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Google’s mission is to organize the world‘s information and make it universally accessible and useful.

Since our founding in 1998, Google has grown by leaps and bounds. From offering search in a single language we now offer dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. A lot has changed since the first Google search engine appeared. But some things haven’t changed: our dedication to our users and our belief in the possibilities of the Internet itself.

The Guardian

| theguardian.com/uk

Mail Brands

| dmgmedia.co.uk

dmg media is one of the UK's leading media companies. We have a large portfolio of influential brands and businesses that reach 55% of the adult population at any time.

We are the consumer media company of DMGT, an international business built on entrepreneurship and talented people to provide businesses and consumers with high-quality analysis and insight, information, news and entertainment.

Our Performance solution is powered by sophisticated segmentation, scoring and targeting of users, equalling improved effectiveness and efficiency. We also deliver advanced Brand solutions like TV Sync and Social Sync.

News UK

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News UK is part of News Corp – a global, diversified media and information services company focused on creating and distributing authoritative and engaging content to consumers throughout the world.

The Times, Sunday Times and Times Literary Supplement are among the most respected.

We respect our readers, champion their cause, and challenge the vested interests which confront them.

We charge for our journalism because we invest heavily in it.

We believe that a vibrant news industry is vital for a mature democracy.

We will provide our content on whatever platform which suits our customers.

Our mission is to secure a sustainable future for that distinct, high quality independent journalism.

Sky

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About Sky
Sky is Europe’s leading entertainment company. The group serves 20 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. We offer the best and broadest range of content, deliver market-leading customer service and use innovative new technology to give customers a better TV experience, whenever and wherever they choose.

Sky has annual revenues of over £11 billion and is Europe’s leading investor in television content with a combined programming budget of over £4.6 billion. The company employs 31,000 people and is listed on the London Stock Exchange (SKY).

About Sky Media
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go.

AOL's Mission: To simplify the internet for consumers and creators by unleashing the world's best builders of culture and code.

Bauer Media

| www.bauermedia.co.uk

At Bauer Media we are home to more than 80 influential media brands with millions of personal relationships with engaged readers and listeners. Our multi-platform brands spanning magazines, radio, TV and digital reach over twenty two million UK adults.

Although we are one of the leading and trusted media partners, we are never afraid to try something new and are widely recognised and rewarded as being industry innovators. Some of our infamous brands include Grazia, Closer, Parkers, Empire, Magic, KISS, Key 103, Planet Rock, Radio Clyde, Kerrang!, Q, The Box, 4Music and Absolute Radio.

Here at Bauer we have a very clear vision; to connect audiences with excellent content through our multi-platform brands whenever, wherever and however they want.

Our vision is only achieved through the passion, creativity and dedication of our people. Whether they’re working behind the mic, creating the next hot off the press article or working tirelessly behind the scenes, every one of our employees is passionate about making a difference and is truly integral to our success.

We’re obsessed about our brands and relentless about going the extra mile to delight our audiences and customers alike.

Facebook

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Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Hearst Magazines UK

| hearst.co.uk

Hearst Magazines UK, Hearst Corporation’s principal business in the UK, is one of the UK’s leading media companies with 20 magazine brands and 20 digital assets.

Spotify

| spotify.com/uk/

All your music is here.

Spotify gives you millions of songs at your fingertips. The artists you love, the latest hits, and new discoveries just for you. Hit play to stream anything you like.