Influx Insights is committed to protecting your privacy on the Internet, and this section of our website will explain our privacy policies regarding what information we collect, how we use it and how we keep it secure.

We maintain this website to provide information about our company to clients, potential clients, partners, and anyone else interested in learning more about Influx Insights. The Influx Insights website also provides information of general interest to the advertising industry community.

For our internal use only, we may collect and store general information about what pages you access, the date and time of your visit, the number of times you visit, the average time spent on the site, your IP address and the name of the domain from which you accessed our site, the name of the Internet address of the web site from which you directly linked to our site and other similar data about how you and our other visitors use our site. We also use cookies. The first time you visit our site, we assign you a session ID which is stored as a cookie on your computer. Cookies do not contain any personal information about you. We collect this information solely in order to learn more about the visitors to the different sections of our site and to help us make our site more useful and informative, and we will not share such information with anyone else for any reason.

On the Influx Insights website, we collect names and email addresses from visitors who wish to contact us and voluntarily provide us with their personal information. We also receive resumes and creative submissions that contain personal information. We use this information for internal purposes only and do not share it with other organizations. We do not send unsolicited emails to anyone who provides us with their email through our site.

Influx Insights has implemented a formal privacy and security policy and takes appropriate steps to maintain the security of all personal information we hold, both on our own account and for all of our clients.

Our websites contains "links" to many other sites, and we make every effort to only link to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.

Are Brands Less Relevant in the Information Age?

Featured image via Pentagram James Surowiecki’s “Twilight of the Brands” article in the New Yorker earlier this week certainly got me thinking about just how important brands are these days. Surowiecki’s line of argument is that the Internet has opened up a sea of information that’s...

January 14, 2014

Pushing Technology to the Background

We are all very familiar with the overblown way technology is often portrayed in science fiction movies. These futuristic visions often involve technology’s intrusion into our daily lives via ubiquitous screens of all shapes and sizes. According to Wired, Spike Jonze’s new movie “Her”,...

January 7, 2014

America in 2014-New and Updated!

We are obviously in a time of perpetual change which is probably a good thing for trends decks. They used to be full of stuff that was not always grounded or relevant to the current realities. However, this is not a trends deck, it’s a look back over the past 18 months to see where...

December 19, 2013

Does Anyone Care About Target’s Data Breach?

While Target’s loss of 40 million customer records containing credit and debit card information made the headlines of most news organizations today, while deeply embarrassing for Target, I wonder if anyone really cares? The fact is that for the past 5 years, data breeches have been occurring with...

December 16, 2013

14 Questions for Marketers in 2014

Given the increasingly complex nature of the marketing environment, we thought it might be useful to provide marketers with a checklist of questions they could be asking themselves and their teams as they head into the New Year. Some of these are fundamental questions that need to be constants,...

November 27, 2013

Counter The Prevailing Trend-Sell Selfishness this Holidays

When a retail brand faces up to the reality that the Holiday season is its biggest sales period of the year, it’s very hard to challenge the power of tradition and sentimentality, in the UK, this seems to be all the rage, with every single retailer pulling some type of emotional heart string....

November 26, 2013

Transforming the Organization for the Digital Age

It’s not easy for large, traditional organizations to change, so it was inspiring to read the FT’s story this weekend on PWC’s cyber-security division. PWC is a company that’s had its fair share of issues over the years, most notably its involvement in the Enron scandal. In recently...

November 25, 2013

A Real Cultural Hub- Rough Trade in Brooklyn

While the media seems convinced that everything we know will be digitally disrupted out of existence, it’s interesting when you come across something that counters this argument. This week, Rough Trade will do the unspeakable and open a record store in New York. Some of us are old enough to...

November 21, 2013

Kim and Lena-Your thoughts on American Female Icons

Grant McCracken has just organized what he’s calling The Minerva Prize and is looking for articulate thinking around the rise of Kim and Lena and what they stand for. His detailed instructions can be found below. Designers, anthropologists, strategists, ethnographers, writers, artists,...

November 6, 2013

Founding Twitter- The Power of Chaos, Luck and Intuition

Image: A Party at ODEO http://www.flickr.com/photos/rayreadyray/49887109/ Nick Bilton’s new book, Hatching Twitter has been brilliantly marketed to coincide with the company’s upcoming IPO and while I can’t claim to have finished reading it, because it only came out yesterday, I have...

October 30, 2013

We Want to Make Magic

People work in a communication agency because they want to be part of something magical, they want to be a part of a place that can take a blank sheet of paper and bring it to life. A place that can takes an opportunity no one else has seen before and turns it into something. Clients want our...

October 25, 2013

The Context for Great Ideas-Presentation- Output from Influx Creativity 2013

This year’s Influx Conference examined what it takes to get to great ideas by looking at creativity from a number of different perspectives; Executives at Mondelez and Coca-Cola charged with inspiring, nurturing and protecting great ideas App developers (Paper and Dead Yourself) who were...

October 10, 2013

NYT’s Nick Bilton on Ideas

“In Silicon Valley, ideas are not in short supply. At every coffee shop, beer garden and technology conference, there are legions of start-up founders, like screenwriters clutching their scripts, desperate to show off an app or site that they believe will be the next big thing. Yet around 75...

October 10, 2013

What Sir Martin Sorrell’s Clients Worry About

Tuning into GroupM’s Next Conference today, it was great to see just how far video conferencing had come and it was now possible to beam Sir Martin Sorrell anywhere in the world, without any audio or visual delay. This is clearly a disarming thought for anyone pitching against a WPP shop. Sorrell...

This year’s Influx Creativity Conference, held on October 15th in NYC, explores the journey to great creative ideas from a variety of different perspectives; including app developers, senior executives from Coca-Cola and Mondelez, a Broadway composer and others. Consumers are now closer to brands...