The Value of Action + Interaction Data

When Fitbit introduced its latest activity tracker, the Fitbit Force, it said the device would eventually gain a caller ID feature. On Wednesday the company confirmed to SlashGear that this feature will finally be making an appearance in February.

The update will allow you to see who is calling via a scrolling update across the band’s small display. This should prove useful in instances when your phone is another room, buried in a bag, or stuck in your pocket, but your Fitbit Force is right on your wrist. You can’t use the band to answer a call, but at least you’ll know if it’s worth getting up for.

I wouldn’t say that caller ID is a game changer, but it definitely makes the Force a little more attractive than your average activity tracker.