The logo is for a company that is in the financial space but we do not want the logo to be overly dry/boring as is sometimes the case in finance.Â However, at the same time we have to balance it still looking professional and cutting edge without going too far and making it cartoonish. Â

Â Our past logo incorporated "arrows" such as a stock going up in the letter "N" and the dot over the 'i' --in our name.Â However, by no means does that need to be included - it's just to have you think about trying to convey investing/trading into the logo somehow.