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Tag Archives: H&M

Look, I have a question for all of my minority brethren out there. Seriously, why do we give a fuck about Gucci? Why do we give a fuck about H&M? For that matter, why do we give a fuck about ANY of these corporations? On the real, why do we allow ourselves to be “hurt” by entities that have never cared about us? At this point, NO ONE should be surprised when a conglomerate does something stupid. The way I see it, we need to stop supporting ALL businesses that don’t support us. Period.

So, for those who weren’t paying attention, Gucci got their blackface on. Anyway, the shenanigans began when they advertised a black turtleneck with red lips to cover a person’s mouth. Now, I shouldn’t have to explain to anyone why that’s ridiculous, son. I mean, just look at the embedded picture, man. Like, really? Really, Gucci? Listen, am I supposed to believe that NO employee saw that sweater and said “that ain’t it, chief”? To make matters worse, Gucci was trying to charge folks $900 for this travesty, fam. Keeping it a buck, I don’t even know what to say here, bruh.

Listen, this isn’t the first time that a company has spit in the faces of “melanated” folk. Real talk, weren’t we just mad at H&M for their “Coolest Monkey In The Jungle” hoodie like a year ago? The point is, we put so much stock in corporations that don’t have our best interests at heart. The question is, why? Like, why don’t we just support our own people who work in these same fields? Look, I know Dapper Dan is trying to be the middleman, but I’d rather buy directly from him, son. Dan was the MAN in Harlem before these same vultures conspired to take him down. Now, I won’t knock him for teaming up with Gucci, but he was a certified legend without them, fam.

In the end, my point is simple, bruh. Ultimately, we need to leave these companies alone, son. By and by, we need to pool our resources together and champion people in our communities. At the end of the day, fuck a boycott, man. In my eyes, these entities should’ve never had such control over us in the first place. So, instead of “improving” Gucci, let’s focus on putting our own brethren in positions of influence, fam. Frankly, these high-powered losers don’t deserve our money anyway. That is all. LC out.

So, I’m just going to get straight to the point, son. Look, if I have to explain to anyone why a Black child wearing a “monkey” hoodie is wrong, then they should stop reading this. I mean, there are multiple levels to why this is fuckery at the highest level, man. In any case, the real issue is, I don’t know who deserves to catch these hands first: H&M or that kid’s parents.

Ok, before I continue talking about the words on the hoodie, let me talk about the hoodie, fam. Now, in the wake of Trayvon Martin, there was a concerted effort to criminalize Black people who wore hoodies. Hell, just ask Hillary Clinton and Geraldo Rivera, bruh. First, Clinton literally said that “the sight of a young Black man in a hoodie still evokes a twinge of fear.” On top of that, Rivera urged Black and Hispanic parents to deter their children from wearing hoodies. According to his logic, the hoodie got Martin killed by George Zimmerman.

Listen, if a hoodie is that detrimental to a Black person’s image, why would H&M dress a young Black boy in one? With that being said, let’s talk about the words ON the hoodie now. “Coolest Monkey In The Jungle?” Really? REALLY?! THAT’S the slogan that H&M thought was appropriate for their ad?! Good fucking Lord, son, I can’t believe the level of stupidity here! Look, like I said before, I shouldn’t even have to explain why comparing Black people to monkeys is a bad look, man. Shit, just look at the history of Western Civilization, fam!

My thing is, who okayed this shit, bruh? Real talk, advertising and marketing are substantial departments, son. Are we saying that NO ONE saw the issue here before this tomfoolery went up? NO ONE understood the possible ramifications of this? Furthermore, where the fuck were this kid’s parents? They were cool with their son modeling this type of nonsense? On the real, ain’t no amount of money worth my child’s self-esteem and respect, man. Keeping it a buck, if this were my kid, someone at H&M would have to catch this rear naked choke, fam.

In the end, everyone needs to be called out for this shit, bruh. Ultimately, this kid is still young and probably doesn’t understand the meaning behind his exploitation. By and by, I’m glad people like The Weeknd are chucking the deuces to stupid ass H&M. Clearly, they don’t give a flying fuck about how they present people from different cultures. All I know is, someone still needs to get this ass-whooping, son. That is all. LC out.