Survey Makeover, Episode 5: Scales vs. Yes/No questions

Well, since you’re here, we feel pretty confident that you’d answer yes. So what’s the problem? Well, we’re not sure why you read the blog. Or how often. Or if you even like it—which we hope you do. All we know is that you answered yes.

So, in this episode of Survey Makeover, our survey pro Sarah Cho, will explain when it’s appropriate to use yes/no, but more importantly, why we think scaled answer options can give you a wider range of opinions and ultimately better data.

Take a look!

Have more questions for Sarah? Leave them for her below and she’ll be sure to answer. Thanks for watching!