It’s not what people think it is

Posted by siteadmin on Wednesday 9th November 2016.

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Perception is a funny thing.

Some professions are viewed under a negative light due to the actions of a few. Bankers and estate agents spring to mind.

However, I know many people who work in both of those industries who are honest, hardworking and well worth the salaries they command.

Premier League footballers are often viewed as greedy money grabbing mercenaries. Some no doubt are. But there are also plenty who give their time, support and indeed money to help good causes and charities.

I like to think the perception of the financial planning world has changed for the better. In the past the public perception of financial advisers in general wasn’t the greatest. Not least where the Banks and PPI scandals haven't helped.

Sure, there are some who still see their role as simply to sell the client a product and move quickly on to the next.

Some people perceive that a financial planner is there just to deal with the figures, yields, returns and policies in general.

But for me and the way I like to do things it’s more to do with being a good listener, having empathy and ultimately helping clients to live the life they want to and ensuring that their money works well enough to allow them to do just that.

It’s not just about managing money. It’s about building a quality of life and the quality of the relationship between the client and the financial planner is paramount towards achieving that.

Approaching the start of my twenty seventh year in the business, one thing has become very clear to me. The vast majority of people aren’t interested in the nitty gritty mechanics of their finances. They primarily just want to know that everything is in good working order and that they are heading in the right direction. And if not, what they need to do to make sure that they are.

I’m into my cars, but I’m not overly concerned as to what happens under the bonnet. I just want it to be a smooth, reliable and an enjoyable drive.

People want to feel comfortable enough that they can pick up the phone and pick my brains or perhaps just have a chat. They want to be confident that their financial planner listens to them and always has their best interests at heart.

There’s a lot more too financial planning than people perceive – when it’s done well.

For more of an insight into how financial planning REALLY can give you the freedom to live the life you want, you need to be bold and be prepared to explore.

Essentially Financial Limited is registered in England & Wales under number 07320155
Registered Office at The Old School House, Bridge Road, Hunton Bridge, Kings Langley, Hertfordshire WD4 8SZ
Essentially Financial Limited is an Appointed Representative of Flying Colours Finance Limited, which is authorised and regulated by the
Financial Conduct Authority
FCA Number 672022

The guidance and/or advice contained in this website is subject to the UK regulatory regime and is therefore restricted to consumers based in the UK