The Memo

#275: TPSD targets marketing approach to young families – 10/04/17

The Tupelo School District has increased its efforts over the past several years to market itself to families with children, build support for the district and help parents feel connected to the schools.

And while many school districts may use social media or advertisements, Tupelo has become particular savvy in crafting its message to young families.

On today’s episode, Emma (5:59) talks more about the district’s approach.

That includes members of the district’s communications team busily snapping photos and shooting video for TPSD’s various social media accounts.

That may feel business-like, but officials say it’s necessary as they face strong competition for students. District officials pay close attention to enrollment trends and use that data to inform their decisions about marketing.

Also on today’s episode, Dennis Seid (16:18) talks about the future plans for air service in Tupelo. The federal subsidy that provides air service to the city must be renewed, and six airlines have submitted bids. That includes current provider Contour Airlines, which has earned high marks for its reliability.

Dennis talks about what is likely to happen next.

Bobby Harrison (24:21) has the latest on Mississippi House Bill 1523, which will allow circuit clerks to refuse marriage licenses based on their religious objections.

That law could go into effect soon because the U.S. 5th Circuit Court of Appeals refused to block it. The court last Friday did not rule on the merits of the law. Instead, it said courts should not rule on its constitutionality until someone suffers actual harm, such as discrimination, because of the law.

Opponents say the law will discriminate against same-sex couples and say they will continue to fight it.

Under the law, the state will be responsible for ensuring the license is issued if the clerk and other employees in the circuit clerk’s office refuse to do so. The lawsuit also prevents businesses from being forced to provide services for same-sex weddings and other events.