In a major embarrassment to the people behind the AMD Radeon Dirt 3 promotion, as many as 3 million Steam product redeem codes of Dirt 3, the new rally simulator game, were leaked to the internet, according to a post on Steam forums by a Bohemia Interactive representative. AMD is running a promotion where select models of Radeon graphics cards across various AIB partners and AMD's own A-Series APUs, come with free Dirt 3 keys that can be redeemed in Steam for a copy of the game.

According to the representative, those millions of keys were stored in an SQL database that could have been easily accessed by a simple missing .htaccess exploit. Steam might blacklist all those keys, and ask users with valid codes to re-register their products with AIB partners for fresh keys. Steam users reported a "Steam Key Giveaway" running on an infamous imageboard, to which the Bohemia Interactive representative responded.