A unique anthology of textual analysis methodologies, Analyzing Text and Discourse offers a thorough introduction to the key approaches and the tools readers need to implement them.

Every chapter contains not just the theory behind each methodology, but also its advantages and disadvantages, its problems with ontology and language, and its relationship to studying social phenomenon. Through contemporary and relatable real-world worked examples, this book illustrates different contexts in which a methodology has been successfully used and allows students to see the methods in action and extrapolate the techniques into their own research.

Methods included:

Content analysis

Argumentation analysis

Qualitative analysis of ideas

Narrative analysis

Metaphor analysis

Multimodal discourse analysis

Discourse analysis

Engaging and authoritative in equal measure, this helpful guide to textual analysis is the perfect foundation for students conducting research in the social sciences.

Available with Perusall—an eBook that makes it easier to prepare for classPerusallis an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective.Learn more.

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Supplements

This book is an essential resource for students and researchers who need to work with texts: social scientists will appreciate the detailed guide to analytical approaches and traditions that could be used to explore social issues, while readers interested in language and discourse will develop a clear understanding of how to expose the formative and constitutive role language plays in our social reality.

Erika Darics

School of Languages and Social Sciences, Aston University

This is a book for people who want to think seriously about text analysis before they start doing it. With a broad focus spanning all aspects of this important topic, it shows you what to do and what not to do—and why.

Michael Laver

Dean for the Social Sciences, New York University

The book is great for researchers but our students found it hard to read

By synthesizing the elements necessary for interpretation of the discourse, the book "Analyzing text and discourse" is a scientific event that brings important clarifications in the universe of discursive communication.

The great advantage of this book is that is presents all relevant and useful types of analyses of text and discourse at once. Well-organized in separat chapters, students quickly get a very good overview of what they could use for their own proper research project. Very good are the info-boxes supporting students with further readings, exercises for self-learning, and so on. For my marketing-focused lecture, this book is a wonderful additional reading that has to be on the reading list. However, as I'm covering a broad range of methods related to marketing, it's not an essential book for this specific course. Essential books are focusing more on marketing, communication in marketing, and specific research-tasks in marketing.

A standard format with clear, worked examples showing the most used approaches and the tools used alongside them, to introduce a range of key approaches—making it easier for readers to choose the right approach for their research

Features contemporary and relatable real-world examples from a variety of media and cultures to help readers see the methods in action