If part of your sales strategy includes repeat sales from your website, then take a few minutes to read this post from the blog, Business, Behavior, and the Brain. While I feel some of his content is not new vis-a-vis marketing, he does provide current insight to online shopping behavior.

Derek Halpern shows us how offering two different prices for the same product, where one product includes expanded features to go with the price increase will increase sales. This is especially true if you only have one product offering, which makes it difficult for the prospective buyer to place a value on this single product. In other words, if you are serious about selling online, don’t just sell one product.

Social media can’t help a company who is struggling with sales. James clearly writes what is social media and that you need to measure how much content you are producing and the value you are giving your audience – which doesn’t translate to closing a sale but in brand building.