In this paper, I not only detail out what we do on Twitter, but the benefits we are receiving from these efforts.While we are still learning, there have been some great reasons to engage in micro-blogging, including:

Any one of these would be enough to prove we should make use of this technology, but together create powerful support of why we should have a Twitter presence.

In this article, I don’t just list off best practices.Instead, I share exactly how we participate.I’m sure some people will disagree with our approach, or have alternative ideas.I hope that I receive feedback about how I can improve Marketo’s Twitter strategy, as well as help those not using Twitter join in on the conversation.

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