Watch this: 25 minutes on Apple and industrial design with Jony Ive

It's rare that we get an unfiltered view of an Apple executive, but Jony Ive's recent interview and Q&A with Vanity Fair is definitely one of those rare moments. It's a full 25 minutes of Jony Ive answering questions about what his typical day as Senior Vice President of Design at Apple, what the small core design team is like, and how they balance design and functionality (hint: they're one and the same in Ive's mind).