Those wascally wobblies have one heck of a PR machine, landing another feature piece on their campaign to unionize your morning cup of coffee. The Industrial Workers of the World — those anarchists whose famous members have included Mother Jones and Eugene Debs — have seen their numbers dwindle from a height of 100,000 to 2,000 (putting them on the avant-garde of union-membership decline). But they’re brewing up one heck of an anti-corporate campaign against Starbucks, the allegedly big bad coffee King crushing employees. Right.

BusinessWeek takes an interesting angle on the story, noting that this organizing battle really isn’t about how one company relates to its employees. Focusing on IWW organizer and former Starbucks employee Daniel Gross, the publication reports:

The point really isn’t that Starbucks has bad policies — it’s that employers like Wal-Mart really aren’t as bad as their publicity suggests. The only real difference between public perception of Starbucks and Wal-Mart is the budget size of the unions attacking them. Starbucks better hope UFCW bosses don’t look up from their host of other shady campaigns and realize there’s mocha money to be made.