Update: A UK Microsoft spokesperson has confirmed that: “decisions about promotional and pricing strategies are made at a local level and based on market context. We have nothing more to announce at this time.”

The Xbox One is getting another price cut in North America.

The deal, which starts on November 2, sees the price fall to $349 over the holiday period. The $50 saving also extends across a range of bundles, including upcoming special editions for Assassin's Creed Unity, Sunset Overdrive and Call of Duty: Advanced Warfare.

“Fans don’t have to wait for Black Friday this year to enjoy great savings on Xbox One," said Yusuf Mehdi, corporate vice president, Microsoft. "We’re offering our best price yet, with unprecedented choices and value, so more people can play on Xbox One this holiday.”

“We’re gearing up for one of our biggest holidays ever and we are thrilled to offer fans up to $150 in savings on Xbox One and some of the biggest blockbuster games of the season.”