Handsome, well-tanned film, actor adept at playing rich playboys. He began his prolific career in Crime and Punishment, USA (1959) and went on to appear in nearly 40 films in the '60s and '70s. He received good reviews for his portrayal of the title character in Evel Knievel (1972), but had even more success spoofing the Dracula genre in Love at First Bite (1979), for which he received a Golden Globe nomination as Best Actor. His follow-up, Zorro, the Gay Blade (1981) garnered him another such nomination. He spent most of the '80s and '90s on television, hosting beauty pageants, doing made-for-TV movies, and appearing in Dynasty (1985–86). He appeared in the 1977 mini-series Roots, which he also produced. He and former wife Alana Stewart (1972–76) co-hosted the short-lived The George & Alana Show (1995–96).