Strategic Focus: How Successful Organizations Envision Success

Most organizations think they face stiff challenges from changes in today’s marketplace. At Column4Success, we know it’s more often because they lack a strategic focus. Every business has to adapt to changing demographics, new technologies, aggressive competition and sophisticated consumers.

Some businesses thrive. Those without a direction, a focus, and a vision will fail.

“If the answers to ‘future ’ questions are not different than the ‘today’ answers, there is little chance that a company will remain a market leader.”
Gary Hamel and C.K. Prahalad: Competing for the Future

Make the right decisions by developing a core strategic focus.

Strategy is simply the way an organization meets the challenges and opportunities presented by its environment. It’s the daily set of choices the leaders and employees make about how they will deliver value to customers and distinguish the company from competitors.

Sometimes those choices are conscious, sometimes not.

Are you and your leadership team consciously choosing the direction and strategic focus for your company or just letting it happen?

Too many organizations respond to these challenges by trying to do what they have done in the past. Those that thrive, welcome change and renew themselves by aligning with current and future realities.

We’ll help you formulate a clear and compelling strategy. It’s not something that’s nice to do when you have more time, it is essential to your survival.

Mike Goossen, CEO and Founder of Columns 4 Success discusses how to find your business and personal strategic focus

Contact us at (559) 681-6559 for a free, private and confidential strategic focus business consultation.

About Columns 4 Success

Mike Goossen, CPA, CFO and CEO created Columns4Success to represent the four guiding principles that a business must have in place to survive and thrive: a strategic focus to guide the actions of the company, processes for hiring the right employees to reduce turnover, leadership development training for C-level execs and employees, and control, management, and understanding of the company finances.