POPAI Forum 08.03.2017

Halle 3 / Stand E36

Moderation: André Dahms

Uhrzeit

Titel

Referent

10:30-11:00 Uhr

Future Shopping 2030+

Dr. Gerd Wolfram, IoT Innovation & Consult

11:00-11:30 Uhr

3D Printing

3D printing is changing many industries. One that is just starting to embrace the potential of 3D innovation and applications, is the industry of Retail and Exhibitions design. In this presentation you will be exposed to retail experience case-studies of Massivit customers, using big-3D printing for anything from a whole pop-up-store to specific concept elements. Using Massivit combines production and supply chain efficiencies with the unique and trendy new aesthetic language of 3D printing, enabling designers to unleash their creativity.

Customer tracking not only helps retailers to understand customer behavior, but can improve store performance, marketing ROI and customer service. How to keep data privacy up when looking at customer behavior is outlined by Fujitsu, a global vendor for customer engagement analytics software.

Pricer, the world leader in digital shelf edge (Electronic Shelf labels ESL) provider for grocery with over 50 percent market share, has announced a breakthrough process to automate the mapping of products in a store, in effect, a GPS method to positon products using the shelf edge electronic label. This breakthrough is being quickly adopted by big box retail and is already present in store kiosk and Tier 1 shopper apps : Click & Collect, Task Management, SmartFLASH, Employee Guidance, Put to light… These real implementations will be presented at the conference. This technology has applications in many store processes and customer engagement initiatives, for instance, helping shoppers find their promotions, or helping customers find a very specific SKU in a large Do-it-Yourself. But the technology opens up the bridge between online and offline and will excite web aggregators and CPGs alike. Pricer is pleased to show you this real breakthrough in retail that enhances both store performance and the shopping experience and also increases the marketing capability of retailers.

Innovation that leads to the WOW effect for refrigerated POS promotions

Sven Danneels, DRU Coolers

14:15-14:45 Uhr

Is a shopping crowd a buying crowd? Results of a study with 24/7 debit card and wifi foot traffic data

Predict the customer journey of the shopper by analysing big data of footfall in shopping streets. Is a walking crowd a buying crowd? Huib Lubbers will focus on breaking results of recent retail research in which the changing shopping behaviour of the Amsterdam shopper is analysed based on credit card and wifi data.

Huib Lubbers, City Traffic

14:45-15:15 Uhr

FUTURE CITY – a sphere of retail experience and digital communication

Effects of digital change on local stores and inner cities

Approaches to save the vitality of inner cities

Creating shopper experience in an inner city sphere of digital communications