Ship it

Silicon Valley Product Managers Reveal All

Know Your Users

Specific direction on conducting user research and applying metrics that actually matter.

Learn How to Measure

You’re not psychic. You need to gather data and measure. We tell you which one is the only metric that matters.

Secrets from top PM leaders

Practical advice and thought leadership from PMs at companies like Facebook, Reddit, and Dropbox.

Ship It: Silicon Valley Product Managers Reveal All

You need to systematically understand your users

The biggest challenge and the most important responsibility of a Product Manager is to stay focused on the user. You are the advocate for the customer. You put their interest first and ensure that the end result actually achieves what you set out to accomplish in the first place.

Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track. Inside ‘Ship It’ you will find specific advice and general wisdom about Product Management.