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But now e Harmony is once again reworking its strategy to keep up with the changing times.

Starting in January, the process of creating a basic e Harmony profile will take no more than ten minutes, according to the company. But the company still stands behind its questionnaire, noting in a press release that more information helps the platform surface compatible matches.

It was recently announced that e Harmony had made its 149-question survey optional, and now lets new members create a basic profile by answering a few quick questions.

A number of dating startups have also opted to go down similar routes, such as Date Play with its Buzzfeed-style personality quiz and Hater, which asks singles to indicate how they feel about a number of topics before they can see potential matches.

You’ll find out how much time people spend online and what they think about meeting people they met over the internet.

Warren previously told CNNMoney he didn't view Tinder and other dating apps as threats.The questionnaire will still be available to those who choose to fill it out.The company continued to revamp its image and position itself as a mobile-first dating service.You’ll be able to choose the template when you begin creating a survey.Want to know what your customers are saying about you? When you’re done, get post-event feedback to improve for next time.How are you supposed to lasso that magical unicorn before it flies away?With Valentines Day coming upon us, I’ve updated this earlier post to make it fifteen needed questions you need to ask you and your dating relationship.The questionnaire, which intends to learn more about what members are looking for, long differentiated the service from newer swiping apps.For example, Tinder doesn't require much more than a photo to start looking for potential dates.In marriage you begin to rub off on each other, subtly taking on traits and characteristics of the other.Does this thought excite you or does it make you feel like you just digested a can of the before mentioned Play-Doh? And you need to have your own identity beyond your spouse. If you don’t want to become like the person you’re dating, should you be dating?

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