47% of newspaper readers go directly to an advertised URL

47% of those who responded to a newspaper ad by going online went directly to a URL they saw in the advertisement, according to Newspaper Association of America. 31% of them chose to use a search engine (mostly Google). The purchase probability of those who responded to a newspaper ad by searching Google is about [...]

47% of those who responded to a newspaper ad by going online went directly to a URL they saw in the advertisement, according to Newspaper Association of America. 31% of them chose to use a search engine (mostly Google). The purchase probability of those who responded to a newspaper ad by searching Google is about the same as those who respond by visiting a store (72% and 71%, respectively).

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