[228 Pages Report] The oral care market is expected to grow from USD 41.56 billion in 2017 to USD 53.97 billion by 2023, at a CAGR of 4.5% from 2017 to 2022. Oral care products are used for the diagnosis, treatment, and prevention of dental diseases; maintenance of oral hygiene; or postoperative care. These products include toothbrushes, toothpastes, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthetic cleaning solutions. The base year considered for the study is 2016, and the forecast has been provided for the period between 2017 and 2022.

Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electrical toothbrushes and vibrators. Players such as The Procter & Gamble Company (US) and Koninklijke Philips N.V. (Netherlands) are increasingly focusing on innovation in the market. These players are focusing on the development of application-based toothbrushes and smart electric toothbrushes, which are connected to a smartphone with the Bluetooth technology. Recently, some major players launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide a real-time guidance for brushing and maintaining oral health. The development of such innovative products enables users to track oral care habits and improve oral health. Owing to these advantages, end users are willing to spend more on advanced products; this, in turn, is expected to drive the growth of the market in the coming years.

The following are the major objectives of the study.

To define, describe, and forecast the global oral care market on the basis of product, distribution channel and region

To provide detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)

To strategically analyze the micromarkets with respect to individual growth trends, future prospects, and contributions to the overall market

To analyze opportunities in the market for stakeholders and provide details of the competitive landscape for market leaders

To forecast the size of the oral care market with respect to five main regions North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa

To profile the key players in the global oral care market and comprehensively analyze their core competencies

To track and analyze competitive developments such as research and development activities; joint ventures, alliances, mergers and acquisitions; new product/technology developments; and agreements and partnerships of the leading players in the global oral care market

During this research study, major players operating in the oral care market in various regions have been identified, and their offerings, regional presence, and distribution channels have been analyzed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Factiva, along with primary respondents. The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) pertaining to the market. The figure below shows the breakdown of the primaries on the basis of the company type, designation, and region considered during the research study.

Major Market Developments

In August 2016, Colgate-Palmolive Company (US) launched the Cibaca Vedshakti toothpaste in India. This product costs INR 50 (USD 0.78) for 175 grams, which is around 30% cheaper than the Dant Kanti toothpaste, a product from Patanjali Ayurved Ltd. (a prominent local player in India).

Oral Care Market, By Geography

Critical questions which the report answers

What are new technologies which the oral care companies are exploring?

Which are the key players in the market and how intense is the competition?

Available Customizations

ased on the given market data, MarketsandMarkets offers customizations in the reports as per the clients specific requirements. The available customization options are as follows:

Product Analysis

Product matrix, which gives a detailed comparison of the product portfolios of each company

Geographic Analysis

Further breakdown of the Rest of Asia-Pacific oral care market into New Zealand, South Korea, and other Asia-Pacific countries

Further breakdown of the Latin American oral care market into Brazil, Mexico, and other Latin American countries

Further breakdown of the Rest of Europe oral care market into Belgium, Russia, the Netherlands, and other European countries

The overall oral care market is expected to grow from USD 43.31 billion in 2017 to USD 53.97 billion by 2023 at a CAGR of 4.5%. The growing awareness on oral hygiene, rising incidence of dental caries and other periodontal diseases, and technological advancements in oral care products are the key factors driving the growth of this market.

Oral hygiene includes the regular brushing and cleaning of teeth to prevent the occurrence of dental diseases. The most common types of dental diseases include tooth decay, gingivitis, and periodontitis. The oral care market study includes the analysis of the primary and ancillary oral care products which are used to maintain good oral health such as toothbrushes, toothpastes, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthetic cleaning solutions.

On the basis of type, the global oral care market is segmented into toothpastes, toothbrushes and accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, and dental prosthesis cleaning solutions. The toothbrushes and accessories segment is expected to register the highest CAGR during the forecast period. Growing innovation in toothbrushes and rising adoption of technologically advanced toothbrushes are fueling the growth of this segment.

The oral care market in APAC is expected to grow at the highest CAGR during the forecast period. Factors such as the large population, rising incidence of dental caries, increasing awareness of dental hygiene, and rising disposable incomes in emerging countries are driving the growth of the market in this region.

On line distribution segment to register highest growth during the forecast period

On the basis of distribution channel, the global oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries.

Consumer Stores

Consumer or retail stores held the largest share of the global oral care market in 2016. This segment includes retail stores and supermarkets. The large share of this segment can be attributed to the high dependence of manufacturers on retail stores as they are the immediate customers; a large number of consumer stores and their easy accessibility are driving the market growth in this segment.

Online Distribution

The online distribution segment is expected to grow at the highest rate during the forecast period. The significant growth in the e-commerce sectors owing to the increasing number of internet users is a key growth driver for this segment. According to the Information Office under the State Council of China, the number of internet users in China reached 384 million in 2014; online purchasers accounted for about 26% of all internet users.

Dental Dispensaries

Dentists dispense a number of oral care products, such as tooth whitening solutions/creams, denture fixatives & cleansers, dental accessories/ancillaries, to patients. These products can be sold or gifted to patients for the purpose of diagnosis, treatment, prevention, or post-operational follow-up care. Factors such as the growing number of small/private dental clinics, rising incidence of dental diseases, growing awareness about dental hygiene, and economic gain for dental practitioners are driving the growth of the dental dispensaries segment.

Critical questions the report answers:

Where will all these developments take the industry in the mid to long term?

What is the upcoming trend for distribution of oral care products?

The global oral care market is highly competitive; the growing number of players at the regional level is further expected to intensify the competition in the market. Emergence of local players in developing markets such as India, China, and Brazil is increasing the pricing pressure on global players. These local/regional players offer oral care products at lower and discounted prices as compared to the global players, thus creating pricing pressure on the global players. This adversely affects the profit margins of the global players, especially in emerging markets. However, leading players are focusing on entering into collaborations with small players as well as the launching low-priced products to establish a stronghold in these local markets characterized by low-priced products.