Project Description

SadSad – Happiness

Treatment

Our artiste is SadSad, dancehall rapper/sing J. The song we will be using is “Happiness” a Dancehall genre song with the length of around 2 minutes.

The video will be SadSad in a daydream on the road headed somewhere, with his backpack filled with CDs. On his journey in his dream, he meets with friends, speaks to younger kids, sees his goals, where he wants to be, and what he wants to achieve, then finally, gets to his destination: a performance show, where he performs. Feeling accomplished, he leaves and heads back home.

Our video will be conceptualized and mostly driven by the lyrics of the song. Instead of an orthodox approach that is driven by filmed footage, our video will mostly consist of various stylized still images of SadSad, his environment, and other talents that may be in each shot. The images will be layered and animated throughout the video to emphasize the message of the lyrics, the direction of the video, and parallax.