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"But Jessica - what do you mean when you say 'intangible assets are more easily valued when we look at how they manage risk?' I hear you ask.

Well, take the concept of Tragedy of the Commons. In a nutshell, the idea is that when everyone needs to pitch in to maintain something, that thing eventually won't be maintained well because there's no way to keep one or more people from getting the benefit without paying the cost. Those free-riders make other people feel taken advantage of, and eventually the commons degrades due to lack of support.

That model is about paying in a tangible asset for the purposes of maintaining something (tangible or intangible).

Let's instead look into the reverse: everyone pays in, and to NOT pay in means a degradation in social status.