The Flagship Apple Store Opened in Milan

Apple Piazza Liberty opened in Milan to thousands of customers with new retail store design.

The opening of Apple's flagship store took place in the center of Milan, Italy. The trade space was designed by Foster + Partners, who previously designed the Apple Store in London, Chicago, and Macau. The entrance group of the store constructed in the form of an amphitheater, and the glass construction decorated with a falling waterfall.

The new Apple Store took the first buyers on Piazza del Liberty, in the immediate vicinity of the shopping street Corso Vittorio Emanuele. It is reported that the square will be held all-the-year-round thematic events, and the glass cupola of the store will be used as a film projector. The retail space of the new Apple store is located below the level of the square: workshops on music, design, and cinema will be held in the underground gallery.

Both Piazza Liberty and the underground space that will house Apple’s sales floor are culturally significant to Milan. The plaza itself was named after the former historic Hotel del Corso, whose facade was moved to the north side of the square in 1955. Elsewhere around the plaza are buildings dating back as far as 1836. The head of the square is capped by the Torre Tirrenia, an 11-floor, modernist tower stretching upward in stark contrast to its quieter surroundings.