WWE Shaves Some Heads

AUTHOR(S)

Haugsted, Linda

PUB. DATE

March 2007

SOURCE

Multichannel News;3/5/2007, Vol. 28 Issue 10, p30

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

The article reports on the planned promotional strategy of the TV program "Wrestlemania 23" of World Wrestling Entertainment Inc. (WWE) in the U.S. The planned promotion estimated to be worth $70 million include, cross-channel spots in basic cable networks and radio promotions. It would also be featured on Web site and merchant partnerships such as on YouTube, MySpace and banner advertising on lifestyle, sports and gaming sites.

ACCESSION #

24978043

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