Over the years, the Super Bowl has treated us to some really memorable moments - and very few of them have had anything to do with football. A couple of years back, we were treated to the insta-meme that was 'Left Shark', followed swiftly in 2017 by Lady Gaga's awkward aerial routine. And, of course, who could forget that infamous nip-slip moment between Janet Jackson and Justin Timberlake way back in 2004?

At the time, the former NSYNC star's actions made headlines, and the Jackson family are still pretty raw about the ordeal a whole 14 years later.

With that in mind, some considered it a somewhat risky move for Timberlake to return to the halftime show again this year (sans Janet Jackson, of course). And, in a way, they were right, as the Cry Me A River artist was somehow upstaged yet again - albeit with significantly less nudity this time around.

For the most part, Timberlake's performance seemed to be going just fine. He had all his moves down, the audience was cheering, nobody got exposed - everything was dandy. But then the camera cut to a shot of the crowd around Timberlake, revealing one young fan who didn't appear to be all that impressed with what was happening literally right next to him.

While everyone else was dancing and singing along to the singer's latest Man of the Woods track, the 'Selfie Kid' was looking at his phone and doing his best to mouth the lyrics, even though he clearly had no idea what they were.

Basically, the boy - now identified as 13-year-old Ryan McKenna - wasn't paying attention to Timberlake at all. So Twitter wasted no time in turning him into a meme.

At first, everyone was making the joke that McKenna had no idea who Timberlake actually was:

Whereas others were quick to compare him to stars of previous halftime shows:

And some even hinted that the kid was a time-traveling Timberlake:

However, it's pretty apparent that the kid was just getting his phone ready to take a selfie with the star. But it didn't help that he did so with all the finesse of a deer in the headlights.

And the snap actually turned out really well, given the circumstances:

After the pictures of McKenna went viral, the seventh grader's dad said that he was inundated with messages from friends and family who had seen him on TV. "My phone started blowing up," John McKenna said. "It died, like, instantly after it happened. We had friends from all over reaching out. I couldn't believe it."

Ryan's phone was also flooded with responses. "My phone is almost dead," the teenager said. "I've gotten so many notifications. I've got like 36 Snapchats, like 21 DMs, and like 150 follower requests on Instagram."

John was just grateful to have been at the show, however. He said: "We had the great opportunity to come see the Super Bowl. Never in a million years did we think this would happen."

Well, Justin Timberlake might have been the intended star of the halftime show this year, but it's pretty clear that Selfie Kid will be the one we'll all remember.