Local Super Bowl ad aims to show the horrors of heroin

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ST. LOUIS (KTVI) - The St. Louis chapter of the National Council On Alcoholism and Drug Abuse (NCADA) is set to release another anti-heroin ad that will air locally during this Sunday's Super Bowl Game. The commercial features a cheerleader addicted to heroin and is geared towards young people. Last year, NCADA produced a highly controversial ad about a mother who found her young son after he overdosed on the drug and was sharply criticized for its shock value. While this year's public service announcement received praise during a private showing Tuesday night, executives expect it will be sharply criticized, too.