Eesti Pank posts euro cash leaflets to residents

From today, November 22, until the end of the week, Eesti Pank and the European Central Bank organise direct mailing of euro cash information leaflets to Estonian households.

22. 11. 2010

The objective of the publication is to introduce to Estonia's residents the security features of euro banknotes. In
addition, Estonia's major TV channels start airing spots of the same content and with the same objective.

Each publication delivered to the mailboxes of households contains also two plastic conversion cards. One side of
the card introduces the principal security features of banknotes and the other contains prices in the kroon and in the
euro. The hologram cards show changing images and amounts when tilted. The cards are the size of bank cards, which
makes it convenient to carry them along and use as an aid in day-to-day cash transactions. For further information
about the cards, click here.

In addition, today is also the day when major TV channels receive four spots on euro banknotes. The spots as well as
the entire euro cash mass media campaign are centred around the mythical princess Europa stepping out of history into
the modern day. Europa is portrayed by the Estonian model Claudia Merik?la. Europa is also on the cover of the
information leaflet. For further information on the TV spots click here.

The direct mailing process, which lies in delivering the leaflet to 561,000 addressees, is carried out by Eesti
Post. The leaflets are in Estonian. In such local governments and city districts where, according to the population
register, more than half of the residents are Russian-speaking, households receive two leaflets, but only the
Estonian-language one contains conversion cards.

In addition to descriptions of the design and security features of euro cash, the leaflets also include addresses by
the Governor of Eesti Pank and President of the European Central Bank, which point out some key practical aspects of
the adoption of the euro. The publication also covers euro coins.

The direct mailing campaign lasts from 22 to 27 November. If the leaflet does not reach your mailbox, please contact
the nearest post office. Conversion cards are also available at post offices.