Alpenglow Sports

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Alpenglow Sports is an original California mountain shop that has been providing locals and visitors with inspiration, local knowledge and the best equipment to enjoy the great outdoors for over thirty-seven years.

Based in Tahoe City, Alpenglow Sports and owner Brendan Madigan take pride in being community-minded and socially and environmentally responsible to ensure Lake Tahoe stays one of the best places to play, visit, and live in California.

Last year a Congressional report confirmed what many within the outdoor industry already knew: climate change will transform the way we do business. The report projected that unless serious action is taken to curb global warming, the U.S. economy could shrink by nearly 10 percent ...read more

Today Grassroots Outdoor Alliance announced the roster of finalists for its 2019 awards, which celebrate the very best in specialty outdoor retail. The winners will be crowned at the group’s Connect buying show on Saturday, June 8, 2019, in Knoxville, Tennessee. Awards are given ...read more

Established in 1979, Alpenglow Sports is Tahoe City, California’s prime shop for everything outdoor. When snow is falling, Alpenglow is a go-to shop for backcountry skiers and snowboarders. During the summer months, it switches gears and becomes a general outdoor goods shop for ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com SNEWS GEAR GIVEAWAY: We're giving away an adventure prize package (worth $430) to one lucky winner. All you have to do is follow us on Instagram and follow the ...read more

A desperate customer who is tired of looking for hiking boots for his hard-to-fit feet walks into an outdoor shop. The bootfitter who greets him gets excited as she hears his plight, because she has a solution. She fits him with a pair of custom-moldable Tecnica boots. He’s never ...read more

Don't go a day without reading Industry Buzz or you might miss something. Here are today's top headlines: Have a news tip? We've created a new form where you can submit tips and story ideas. We'll be checking it often to ensure we don't miss anything. Parts of Hawaii Volcanoes ...read more

Politics was a big theme for 2017—in our country and in our industry. So many outdoor gear companies stepped up to take very public political stances around public lands. In some cases, it makes the cash register ring. But there are lots of customers out there who want gear ...read more

Long before she began working at Alpenglow Sports in Tahoe City, California, owner Brendan Madigan knew Emily Burke was special. “Emily’s family has shopped at Alpenglow for decades,” Madigan says. “Since her youth, she’s craved a position at the shop, and she let me know it.” ...read more

Brendan Madigan’s existential epiphany came not in one of his highest moments but in one of his lowest. It was the winter of 2016, and he’d just received the Adidas Inspiration Award at Outdoor Retailer, which recognized him for inspiring others to participate in outdoor ...read more

1-Give back to your base. If you’re a community-centric specialty retailer, you have a responsibility. Your fans are a passionate tribe that crave fun outlets for mountain recreation. People want to be a part of something bigger than themselves. If you give them an outlet, your ...read more

For Alpenglow Sports owner Brendan Madigan, "sharing the stoke" is as important to his business as the bottom line. ** To watch more episodes of The Innovation Project, click here. "I think people derive happiness, not from things, but from experiences and relationships," he ...read more