It’s a bird! It’s a plane! It’s a…#balloonboy?

Around 11 a.m. Mountain time, a 6-year-old boy apparently took flight above Colorado inside a helium balloon that looked surprisingly like an aluminum-plated UFO. And the nation, perhaps less surprisingly, was transfixed — MSNBC ran a slew of videos, the New York Times ran a constantly updated blog post detailing the saga and cable news channels competed wildly for the afternoon scoop. And Twitter definitely did its part to keep everyone informed — as of 9:30 EST, #balloonboy and related tags (Anne Frank?) were still dominating the trending topics.

At least the aptly named Falcon now has a better alias, even if his family did ultimately find him hiding in their attic in a box.

Now if only Twitter had experienced one of their devastating, productivity-inducing crashes. Then everyone could have their day back.