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SOUTHFIELD (CBS Detroit) – Scott Monty, who led social media efforts for Ford Motor Co., has announced he will be joining SHIFT Communications as the Executive Vice President of Strategy.

Monty served as the Global Digital & Multimedia Communications Manager at Ford and oversaw social media marketing and brand building strategy, including blogger relations, marketing support and internal communications.

“Whenever anyone is asked to list the corporations ‘getting it right’ in social media, Ford is invariably one of the first mentioned. Under Scott’s leadership, Ford became known as an authentic, engaged and innovative brand amongst consumers and media alike. Accordingly, everyone in the media and social communities expected his next gig to be at another behemoth,” said SHIFT CEO Todd Defren in a release. “What’s important to understand about Scott, however, is that he is happiest when he’s building something. At SHIFT, Scott will have the chance to make a big, positive impact both at the firm and, for a wide swath of our clients.”

“SHIFT is an agency that I have followed and respected for almost a decade. The Agency’s values and entrepreneurial spirit all align with my individual values and goals, and I’m excited at the chance to build an even stronger connection between the practices of communications and marketing for client strategy,” said Monty in a release. “I’m ready to help make an impact at SHIFT and contribute to the Agency’s growth.”

SHIFT Communications is a privately held national public relations firm that represents companies including Toyota, McDonald’s, and H&R Block along with startups.

In his blog, Monty stated that he will be based in Michigan and will continue working as an advisor with venture capital firm RPM Ventures in Ann Arbor. He will also continue to serve on the Digital Advisory Committee and member of the Board of Trustees for the Detroit Symphony Orchestra.