This "Thigh Gap Jewelry" Will Enrage, Then Inspire You

When I first saw that Singapore designer Soo Kyung Bae had designed jewelry meant to be worn in the space between your thighs, I was horrified. I mean, the thigh gap obsession has been out of control for a while now, but jewelry? WAY too far! And $180-$195? Nope.

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Well, it turns out, the jewelry isn't real! Even though the website looks legit, when you try to buy an item, or click on any of the social pages like Instagram, you get redirected to a new website explaining the deal.

tgapj-story.com

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It reads:

"TGap Jewellery is a fictional company that sells jewelleries designed for thigh gaps. It is launched to catalyze a debate on unrealistic body image social media portrays."

The site also quotes Tania Heller, Medical Director of Washington Center for Eating Disorders and Adolescent Obesity in Bethesda about the trend, saying: "There's an increased trend in which girls and women are engaging in extreme dieting in pursuit of a so-called thigh gap."

Of course some girls have a thigh gap naturally — since it's really only about your bone structure — and this jewelry isn't meant to shame them. Instead, it's meant to start a conversation about the dangerous lengths some girls go to achieve one.

Soo Kyung explained more about the message behind fictional jewelry brand to Dezeen.com. "[The] thigh gap represents one of the first few trends regarding body ideals the media has popularized," she says. "It clearly demonstrates media's power on influencing one's perception of body image."

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"By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over – as well as how this creates unnecessary pressure for women and girls," she added.

TGap

I'm thinking she'll definitely get people talking about a really important subject. And isn't that the point of art?