FAQs for Individuals

What is Ketto?

What is Ketto?

Ketto is an online fundraising website to raise funds for social(NGOs/Non-Profits/Charities), creative(Movies / Music / Theatre / Fashion / Technology) and personal(Health/Education/Travel) causes from a large number of people who share your passion or concern.

What is Crowdfunding/Fundraising?

It is a process of raising a lot of money in small donations from a large group of known people(friends, enemies, family, relatives and colleagues).

How does it work on Ketto?

You are required to sign up on www.ketto.org, start a fundraising page, invite your friends and family to contribute towards your cause, ask them to spread the word by sharing it on Facebook, Twitter, LinkedIn, and WhatsApp, reach your goal amount and collect the funds from us once the fundraiser ends.

What's a crowdfunding fundraiser/fundraising page?

It's an exercise performed on Ketto by an individual or a group of individuals to raise funds for a purpose/cause. It acts as a platform to invite contributors from all across the globe to stand in unanimity for a cause that requires financial support.

How do I raise funds?

What falls under personal causes?

A personal cause can be a situation or purpose that demands financial support, like: expenses for medical bills, travel, education, an entrepreneurial venture, and more.

It can also be as small as buying a pizza for yourself or as big a Rolls-Royce. Basically, a cause that affects you personally.

Can I raise funds for a friend as well?

Yes, you can also raise funds for a friend, a loved one or anyone in need during life's crucial moments.

Does the raised amount reach the individual directly?

With Ketto, the money you collect goes directly to the bank account associated with your fundraising page. Raising money for yourself or anyone has never been easier.

Is it safe?

Your Ketto fundraiser features the very best in secure payment encryption technology. Not only are your donors' online payments safe, your money is stored securely until you're ready to request a withdrawal via electronic bank transfer.

How long can I run a fundraising page on Ketto?

With Ketto there are no deadlines or time-limits. Though a fundraiser has a default life-span of 30-days. Study shows tasks are better performed within certain deadlines.

However, you can always change the duration of your fundraiser.

Can I change the goal amount?

Yes, of course! Just drop us a mail, and we’ll do it for you.

What if I don't reach my goal?

No problem. You will still receive the raised amount after the transactional processing fee.

How do I promote my fundraiser?

How do I promote my fundraiser?

Stage 2: Reach out to your inner social circle first – friends, family and colleagues. They are most likely to give because, well, they love you, and because they can feel your passion for the cause.

Stage 3: Reach out to your outer circle next – old friends, distant relatives, ex–colleagues, etc. When they see you've already got supporters giving to your fundraiser, it will make them want to join in as well.

Don't stop reaching out to the people in your network. Create a ripple effect.

I don't have a financially stable family, how do I ask for money from strangers. It’s awkward. Isn’t it?

No it's not unless you ask them for a large and an unrealistic amount. Remember, small donations from a large number of audience is your target.

Don't you fret. If not family, ask your friends for the bare minimum you require from each one of them to initiate donations on your fundraiser; to build the momentum, at least.

If your friends cannot donate too, ask them to share your fundraIsing page with their friends and family. The possibility of receiving funds from a complete pool of strangers are very low than receiving funds from your friends' friends/family members.

Keep asking them to keep sharing your fundraising page.

I have tried reaching out to my personal network, nothing seems to work out, what should I do?

Ask for feedback from your friends and family. Get to know the reason why they are not contributing.

Make changes: Restructure your fundraiser based on the feedback. Remember, transparency is the key. Do not forget to list down all the reasons for why you require funds.

Reduce the goal amount, raise funds for the minimum requirement. Once you hit the goal amount, increase it again.

Ask for support from your friends. Tell them to share your fundraising page on Facebook, WhatsApp, Twitter and LinkedIn.

How will I know if someone donates?

An automated mail and an SMS from Ketto notifies you each time a donation is made to your Ketto fundraiser. You can also download the complete donor list by logging into your Ketto account.

How does Ketto help?

As a crowdfunding platform, we help you raise maximum funds for your cause using the best of technology, support and database.

Does Ketto provide potential investors? OR Investors find new ideas on your platform and support them?

Unfortunately, no. We do not provide potential investors. However, by chance you sit pretty, while an investor is browsing through the fundraisers on www.ketto.org, you might strike gold! We have no control over your fortune.

Does Ketto market my campaign ?

Ketto has a marketing team that picks campaigns completely based from an editorial perspective, there is no standard mechanism to get your campaign featured on our trending section or social media pages. Our marketing team browses all campaigns on a daily basis and features the one they feel would drive the maximum donations.

Recurring Donors

What is monthly giving?

The practice of making monthly, automated fixed donations to an NGO.

How can someone sign up to be a monthly donor?

By clicking on the 'Donate monthly' button on the NGO’s micro-site eg. ngoname.ketto.org.

Can I do quarterly, half-yearly or yearly donations?

No. As of yet, you can only be a monthly donor.

Upto how long can I be a monthly donor?

You can be a monthly donor either for 12 months, 24 months, 36 months, 48 months or 60 months.

Can't I enter the amount manually?

No. The NGO has provided fixed amounts based on how much they require for a project.

What is the minimum amount I can donate?

For Indian donors: 500

For International donors: 20

Can I change the amount later?

No. You cannot change the amount before the duration you have chosen ends. You will have to cancel your current plan and create a new one.

What modes of payment can I use?

For Indian donors: Credit Card, ECS.

For International donors: Credit Card.

What cards can I use?

Visa, MasterCard and American Express.

Do I need to sign any documents for this?

Yes but only if you choose ECS/Direct Debit as an option. One of our executives will come to your place to get your due signatures.

Can I stop at any time? How can I do it?

Will I get a 80G receipt from the NGO?

Can I do it as part of my Company’s Payroll giving?

Yes. But, your HR Department will have to be in agreement with the NGO and Ketto for this. For more queries on this please mail us at info@ketto.org

How can I get a refund?

You can mail us at info@ketto.org and submit a request for refund.Please note we can only process a refund within 48hrs of your account being debited, we cannot issue any refunds post that.

What is the guarantee my money is going to the right place?

We verify all NGOs and have a team in place to make sure of this. You will also get a confirmation once the funds reach the NGO.

Will my billing details be secure?

Yes. We are the Industry leaders in social fundraising. Our customers' security is paramount.

Costing and Payout

What about costing and payout?

While it's free to create and share your online fundraising fundraiser, Ketto deducts a fee of 6% + PG Charges (3%) + Service Tax from each donation that you receive. Since our fee is deducted automatically, you'll never need to worry about being billed or owing us any money. Please see Pricing & Fees for more info.

Do my donors get charged?

No, never. Other sites might charge your donors without you knowing it, but we would never do that. Donors are charged only the amount they choose to donate to you and that's it.

Can I request for a refund of contribution made towards a fundraiser?

Yes, a refund request can by mailed within 5 days of contribution. Please note that if our payment processor has already deducted the transaction fees, it will be deducted from the refund you receive.

Once Ketto has made the payment to campaigner, Ketto shall be discharged of any/all liabilities and no refunds shall be processed thereafter. The contributors will have to get in touch with the campaigner directly.

How do I receive my money?

How soon can I receive the funds?

I am below 18. I don’t have a PAN Card. How do I receive the raised amount?

OR

I don’t have all the documents, can I still receive the raised amount?

OR

Can I receive the raised amount in somebody else’s name?

In either of the above situations, the amount can be received by a family member or a friend, provided you submit your school or college ID along with the mandatory documents of the receiver.

Please note: The amount shall be transferred only after the verification of documents.

I am foreign national, can I still raise funds on Ketto?

Yes! Anybody outside India can raise funds on Ketto. If you're looking to launch a fundraiser on Ketto, please drop us a mail at info@ketto.org

I have submitted all the documents, why does it still show an 'exclamation mark' in my profile?

Until you fill all the mandatory fields, the exclamation mark will keep bothering you. It's a reminder for you so that you receive the money on time.

What is a SWIFT Code?

International banking numbers used for international transactions. The SWIFT(or BIC) code contains 8 to 11 alphanumeric characters.

Avoid the hassle of finding the SWIFT Code in your bank kit or on Google. Just call up your bank and ask them for the SWIFT Code.

Please Note: DO NOT CONFUSE SWIFT CODE WITH IFSC CODE. BOTH ARE DIFFERENT.

I have generated funds from Indian donors only, do I still need to give you the SWIFT Code?

It often happens that an individual receives a contribution from outside of India without even realising. To reduce the hassle from both ends, we make sure that we collect the payout details right after the first donation, and transfer it to you on time.

After all, you never know when an outsider relates to your concern and contributes!

Miscellaneous

Can I keep my fundraiser private?

All fundraisers on Ketto are open to public viewing once they receive their first donation.

Can we get any discount?

We are sorry. We are still a start up. We need to generate revenue too to keep you serving better. But as we go along, we look forward to reducing the charges.

Where do I need to submit these documents?

Please login on your Ketto profile and there is an option that you will find to upload your documents. Please upload all the necessary information there. If you have any queries around this please contact info@ketto.org

How can NGOs raise funds on Ketto?

Ketto, is a platform that empowers anyone to give to or start social fundraisers in India. One of our differentiating points is to convert donors into fundraisers for various nonprofits that have the highest impact, transparency, and passion to serve the community.

To raise funds on Ketto, all NGOs have to go through a due diligence process and submit essential information and documents We take around 1-2 days from receipt of information to carefully screen all NGOs and contact you for more information or clarifications (if required).

After an NGO is approved, Ketto sends a fundraiser contract with terms and conditions. After the contract is executed, the approved NGOs can create fundraisers and can have its supporters create fundraisers on their behalf and start raising funds.

No, you don't need FCRA permission to raise funds from Indian donors on Ketto. However, Ketto will not allow you to raise funds from non-Indian / foreign donors if you don't have this permission to accept foreign contributions.

Do I need to give 80G tax exemption certificate to donors?

The 80G tax exemption certificate will be issued to Indian donors by you. We will share all the donor details with you.

How does Ketto protect it's NGO's from receiving foreign contributions?

In the event that an NGO does not have the FCRA certification, Ketto has the ability to disable foreign contributions, based on nationality. Simply put if you don't have an FCRA, Ketto will ensure your NGO does not receive foreign funds.

About Ketto

What is Ketto and online crowd-funding? Why should I sign up for it?

Ketto is a tech company, founded in 2012 by Varun Sheth, Zaheer Adenwala and Kunal Kapoor, and is engaged in the business of crowd-funding, an age-old practice of raising small sums of money from large numbers of people to achieve a common goal. Ketto has given this offline practice an online avatar by using technology and processes to make the activity more transparent and cost-effective.

Have NGO's used this service in the past? And how was their experience?

Ketto has grown from strength to strength over the last 3 years and is currently partnered with close to 4000 NGO's and has assisted them in raising over Rs. 6 cr. between 2013-2015.

Why Ketto?

Why should I go through Ketto for raising funds instead of getting direct funding through someone?

Simply, Ketto has revolutionized the way fundraising is done. Ketto is constantly converting donors into fundraisers for 1000+ already registered non-profits in India. We are fun and engaging platform of raising money online, as opposed to raising money via grants. Our social media and email promotion tools can help you market and create social awareness about your programs to a relevant audience allowing you to spend more time on creating social impact rather than spend time on raising funds . The current cost of fundraising via traditional channels is high(20-40% of funds fundraised). We can help reduce your funding cost to less than 10% levels. Also get rid of the hassle of creating a website (which must be mobile friendly in today's world), hiring website programmers, designers, and social media experts, setting up a payment gateway, etc.

Why should an NGO or an Individual(on behalf of the NGO) create a crowd-funding fundraiser to raise funds instead of raising money online directly on my own website?

Because…

Social Proof: Ketto is fully integrated with social media such as Facebook, Twitter, WhatsApp, and LinkedIn to help you promote your fundraiser. Individuals are more likely to give to an NGO if family, friends, or colleagues personally ask for support.

Payment Convenience: Ketto supports multiple payment options including credit card, debit card, net banking and cheque pick up. Most NGO websites only support a limited number of payment options. Additionally, Ketto's technology ensure minimum drop off during transactions. We are working with the best payment providers in the world to constantly increase transactions.

Raise More Funds: Although a crowd-funding platform is slightly more expensive than donating directly to a NGO website, this cost is justified. The ease of use, convenience, and sophisticated marketing efforts to acquire donors make crowd-funding worthwhile as most NGOs would be able to raise much more money for the same program through a well-executed crowd-funding fundraiser as compared to its alternative (i.e. just donfundraiserations on website). Also, due to deep engagement of users on Ketto, donors (repeatedly) are giving more than ever.

Transparency: A crowd-funding platform brings transparency in fundraising by sharing real-time updates to fundraiser creators on the amount raised from donors. This leads to more accountability as each fundraiser creator has first-hand information to track the progress of the fundraiser and to accelerate efforts if necessary to ensure that goal amount is reached by the appropriate deadline.

How it Works?

How to create a fundraiser?

On the Ketto website, click on the “Start a Fundraiser Page in the header and login. Fill in the fundraiser details and click on start. You can customize your fundraiser by adding compelling images and videos and other details to help it stand out. Now submit the fundraiser. So once your fundraiser is live, the real work begins! Spread the word by sharing with family and friends on Facebook, Twitter, WhatsApp, LinkedIn, and email.

Now the trick is to convert supporters to donors and collect contributions! We help you spread the word too. And hopefully your fundraiser will reach its goal amount in no time.

Can I run more than one fundraiser at a time on Ketto?

Ketto strongly believes in empowering the NGOs to convert their donors into fundraisers. Every NGO should strongly communicate with their donor base to start fundraisers on their behalf as opposed to simply donating to the NGO. We have created special micro-sites for the non-profits which literally acts as their website eg. Ngo-name.ketto.org. All the aggregated activities of the ngo can be viewed in this one place and the page is designed to get as many fundraisers started as possible. If 10 donors start 10 fundraisers, they each attract 10 donors to their page, hence creating a 10x impact in the donor base as well as the money raised.

Can I run a fundraiser for the same project on Ketto and another platform?

You can surely do so, however from past experience we've seen NGOs fail due to the two-pronged communication to its supporters. The marketing over-head doubles, and supporters are confused and many a time end up not taking any action. We strongly recommend choosing only 1 platform at a time.

How long can I run my fundraiser for?

There is no time limit as such, but generally fundraisers should be between 30-60 days as fundraisers that are longer take very long to get going. People are happy to contribute towards fundraisers that are looking to raise money for immediate needs rather than very long term projects.

How do I know when a donor makes a donation to my organisation?

As soon as a donor makes a donation to your organisation, you are immediately notified about the transaction via email with all the details regarding that particular transaction. Please note that you have an updated email address on the Ketto system so you dont miss these emails.

How do I know when a supporter starts a fundraiser page for my organisation?

As soon as a supporter starts a fundraiser page for your organisation, you are immediately notified about the same via email with all the details regarding that particular fundraiser. Please note that you have an updated email address on the Ketto system so you dont miss these emails.

Is there a limit on how much money I can request?

No. But we recommend you to set realistic targets. Please contact us and we can provide you with further guidance.

What happens if a project receives more funding than is requested?

You get to keep it all. Similarly, if you do not meet the target, there is no fine or penalty.

What are rewards?

Rewards are items offered by you to incentivize supporters and in a way to thank them for the contribution they made towards your fundraiser. It could be a special thank you note, coffee mug, a badge, public thanks or mention on Facebook and other social media channels or any other thing you may think of.

Who is responsible for fulfilling rewards claims?

The fundraiser creator is solely responsible for fulfilling reward claims. We only provide you with the details of the claimants like their name, shipping address etc.

Will Ketto assist me?

Yes, we are happy to help:

We will Guide you in creating an appealing fundraiser Give you tips on how to promote it Help your supporters by offering them multiple payment options Send you notifications with details each time a supporter gives to your fundraiser Be available to you via email(info@ketto.org) to answer your queries.

What happens if I do not raise my goal amount?

Ketto practices a 'flexible' model of funding, which means you get whatever you raise. So even if you don't raise your goal amount, we're still happy to transfer the raised funds to you.

How do I make my fundraiser successful?

Ketto provides complete account management services and deploys dedicated account managers to each partner. The account managers are completely abreast with the dynamics of the industry and are able to provide best tips and practices, for each fundraiser. You can also see our fund raising tips here.

What support will Ketto provide in promoting the fundraiser?

As a crowdfunding platform with technological features, our primary goal is to enable YOU to reach out to your friends, family members, acquaintances and even strangers. We don't promote all fundraisers links - Team Ketto has set up an algorithm that considers certain factors in determining which fundraisers are to be promoted. These factors are as follows:

Amount of funds raised

Number of supporters

Social media impressions

Measurement of the activity on the page

Note: These factors come into play only one week after the fundraiser page is LIVE on Ketto. Please get in touch with your fundraiser manager for further details.

How can my fundraiser feature on the 'Trending Now' and home page?

Ketto believes in merit, based on a complex algorithm of number of visitors, number of supporters, social media shares and funds raised. Based on these, the successful fundraisers will appear on the 'Trending Now' page by default.

How important is the content in making my fundraiser successful?

Content is king. We strongly believe that well written content can single-handedly determine the success of the fundraiser. Not to imply that other factors aren't important, but content is certainly critical. Ketto has an in-house creative team that personally overlooks each fundraiser and share their feedback with the campaigners.

How important is social media in making my fundraiser successful?

We live in the digital-era, so to neglect the impact of social media would be foolhardy. Social media has the ability to create mass awareness and reach, notwithstanding geographic boundaries and cultures. Using social media efficiently should always be your primary source of out reach. Which is why Ketto allows you to share all your fundraiser information on social platforms through well integrated and dynamic tools.

Does Ketto provide tools for social media communication?

Yes, we use technology to our advantage. With the use of dynamic tools and a seamless interface, you are free to share all your activities on Ketto on your social media platforms.

Can I start fundraisers myself, without support of the Ketto team?

Absolutely. Being a tech company at heart, we strongly believe in D-I-Y. The practice of 'Do It Yourself' is the way of the future and Ketto has ensured that using the platform yourself is an absolutely easy experience. By following a few basic steps, you can start fundraisers on demand, without the support of the team at Ketto. That said, if you do ever face a challenge, please bring it to Ketto's attention – we take feedback very seriously.

Once launched, can I alter my fundraiser information?

With the exception of the goal amount and fundraiser end date, you, as the campaigner, have the power to edit all the content on your page. We encourage campaigners to update the page regularly, give updates, share interesting facts and keep the supporters engaged.

Can I make edits on my NGO micro-site?

No, at this point in time, this feature is only available to the team at Ketto. So if you ever want something changed, get in touch with the team and the change will be made within 24 hours.

Who would be my point of contact from Ketto? Will a specific relationship manager be assigned to me/my fundraiser/my NGO?

Ketto supports the partners to any degree and in order to do so, dedicates a full time account manager to each NGO, who will be the single point of contact from Ketto for all queries or concerns.

How do I access detailed information of my donors?

Once you log-in, you will find an option saying 'Extract Donor Information'. We urge you to do this exercise at the end of every day and reach out to the new supporters and thank them for their contribution. Gratification goes a long way and increases the chances of them supporting you again drastically.

Recurring Donors

What is monthly giving?

The practice of making monthly, automated fixed donations to an NGO.

What is the eligibility to avail this feature?

It's available to all registered NGOs on Ketto.

How much more do I have to pay for this?

There is no extra cost. It is part of the suite of features available to you.

How can someone sign up to be a monthly donor?

By clicking on the 'Donate monthly' button on the NGO's micro-site eg. ngo.ketto.org.

Why can't I see the 'Donate monthly' button?

You have to reach out to your Account Manager who will enable the feature, making the button visible.

Can donors make quarterly, half-yearly or yearly donations?

No. As of yet, people can only be a monthly donor.

Upto how long can one be a monthly donor?

One can sign up to be a monthly donor either for 12 months, 24 months, 36 months, 48 months & 60 months.

Can my foreign donors sign up for this?

Yes, If your NGO has an FCRA certificate and account.

What is the minimum amount one can donate?

For Indian donors: 500

For International donors: 20

What modes of payment can be used?

For Indian donors: Credit Card, ECS.

For International donors: Credit Card.

Do I get the donor's details?

Yes. You will have all your donors' details in your dashboard.

How do I track the donors who have signed up each month for monthly giving?

Please login to your dashboard and choose filter as recurring and you will be able find this information.

How long will it take for the funds to be credited to the NGO account?

Ketto will be processing the funds on a monthly basis, all funds collected in a particular month between 1st - 31st will be transferred by the first week of the next month.

Can I send 80G to donors via Ketto dashboard?

Yes, you can login and choose the donors you wish to send 80G via your dashboard.

Fees and Payouts?

Do I have to pay a fee for posting programs on Ketto?

No. Ketto does not charge any fee to create a fundraiser or to feature a project on its website.

Will our organization receive 100% of donations made through Ketto?

Ketto is a social enterprise whose primary purpose is to empower people to do good. To have long lasting impact, we want to be sustainable; hence we retain a small percentage of the funds raised per fundraiser, mainly to cover a fraction of our operating costs. Just to give you an idea, accepting online payments requires third-party payment gateway charges 2.5-3% per transaction. Ketto charges a flat fee of 6% + service tax + payment gateway charges on the total funds raised. For more information check out the Pricing Page.

Where do I receive the donations?

The donated amount shall be transferred to your organisation's bank account. You can read more about the payout process here.

How and when will a non-profit receive funds that are donated through Ketto?

We disburse the donations to the respective NGOs at the end of each fundraiser. The amounts are transferred directly to the NGO's bank accounts through an online transfer of funds. More about the payout process here.