Insights through Basket Analytics and Consumer and Shopper Profiling. Know your consumers like never before.

What are they buying? Where do they shop? When are they consuming products? Our Insights solutions tells you this and more, including their on-the-go and in-the-moment needs.

Embed relevant and immediate consumer and shopper insights into all of your key business decisions.

Our solutions synthesise hundreds of product, household and trip attributes and distill them down to the most meaningful views. Whether looking at how low-income shoppers buy snacks on food shopping trips or evaluating seasonal and geographic differences for an allergy remedy, you get direct and immediate insights.

Through a mobile app, you can profile shoppers and their purchase, consumption, usage occasions and locations, and increase coverage across hard-to-reach channels and demographics. This means that they have to rely less on memory, and that their point-of-purchase and in-the-moment behaviour gets accurately captured, providing rich context for their purchase decisions.