SmartIntent by NetWise, in partnership with Bombora, allows marketers to focus activity on the likely people within a business with both the interest and the responsibility to purchase their products. NetWise launched the solution as part of its "Smart" suite of data solutions that help marketers build audiences, identify intent, and target intelligently.

The acquisition will allow NetWise to instantly upgrade the core B2B and B2C data assets currently sourced and distributed by WhoToo with the more accurate, complete, and enriched customer data sets engineered by NetWise.