Launched in April 2008, columbus imPRessions is a marketing and communication business that uses an innovative, beyond the box approach blending marketing, messaging and social media to create multi-media success.

Past Posts

Favorite Sites

Thursday, November 20, 2008

Check out today's article in the Dispatch biz section discussing an Ohio University PR class project, in which social networking is being used to reach the younger demographic. The students are working to create an online presence for Bob Evans, which traditionally caters to the older folks. We can't wait to see the page when it's launched in January. My grandpa is excited too... He said he finally found a use for the "inter web!"

The article goes on to discuss how tools like facebook and myspace allow companies to hear from and interact with customers, lead the conversations, and get on board to reach this online audience. Very interesting stuff!

P.S. Check out the name of the OU PR group. Great minds really do think alike.