Apple Debuts new iPad Air Ad during NFL game while Microsoft’s Surface is used in half time

During Sunday’ NFL game between San Francisco 49ers and North Carolina Panthers Apple aired some TV ads showing the iPad Air as some sort of poetic, artist’s tool that can do everything from taking professional video of the Niagara Falls and working under the ocean to helping tornado chasers track a thunderstorm. Here is the video:

It is not a secret that most media outlets react to everything Apple does, and while this ad played during the NFL game there were also ads showing Microsoft’s Surface and Windows 8 on other laptops and tablets – but not many people seem to be interested about it. Then I noticed the following, all the Fox Sports NFL commentators where using Microsoft surfaces during the game’s half-time analysis – instead of iPads. This is very cool, I wonder if all the hype about Apple products is about to follow the same luck that some of their first products did when they were very popular and had awesome ads but eventually lost to Microsoft and PC manufacturers.