The game plan: The 17-year-old town house, an estate sale, was well-maintained but had not been updated. The seller decided to put it on the market as-is.

Cox listed the home on two multiple listing services, held an open house and advertised on the Internet and in print.

After the price was reduced to $369,000, a buyer offered $300,000. But Cox felt that was too low and believed that "with another reduction, we would receive more offers." So they cut the asking price to $349,000, which brought in two more offers.

"Getting it under $350,000, we found the sweet spot," Cox said.

One of the offers came from a buyer who had previously lived in the complex and wanted to return. He made a full-price offer that was not contingent on an inspection or mortgage approval, and his offer was accepted.

The result: Another agent brought in the buyer and the home sold for $349,000.

— Kathleen Lynn

Sellers and real estate agents: Do you have a recently closed transaction you’d like to tell us about? Please email Kathleen Lynn at lynn@northjersey.com