How imotiv8 started their logo design journey

Summary

I am looking for a logo and website header for jollo.com - this will be a gossip website (i.e. TMZ.com). This is a very simple content site that will expose celebrities and start user discussions on various celebrity topics.

Company name

jollo.com

What inspires you and how do you envision the design for your business?

Desired Style:
open to all styles.

Accepted File Formats:
psd or other raw formats

This logo should be clean. it will be used as a video bumper, watermark, and logo on site, cards, etc.