Proceeds of every 12-pack of Pale Ale and Sierra Nevada seasonal beer purchased in the U.S. from June 1 through July 7 will be donated to river conservation-focused partners across the country, including the Delaware Riverkeeper Network, a non-profit based in Bristol, PA. This is the Delaware Riverkeeper Network’s second year as a “Wild Rivers” partner.

“Great water is essential to making great beer,” said Ken Grossman, Founder and President of Sierra Nevada Brewing Co. “We are committed to preserving natural waterways both in the Sierra Nevada that offer our inspiration, and across the nation. “We measure the success of our business not only on the quality of our beer, but also our contribution to a healthy environment,” Grossman said.

The “Wild Rivers” partnership, which will be visible at retailers across the nation, aims to raise awareness and increase stewardship of rivers that sustain our communities and ecosystems. Since the program’s start in 2009, Sierra Nevada Brewing Co. has donated more than $250,000 to its partners to help preserve vital waterways across the country.

For more information, visit www.savewildrivers.com. The campaign launches at retailers nationwide on June 1, 2012, and continues through July 7, 2012.