Marketing Mix Modeling

… Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners. The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook…

…-driven decisions. It was enough for marketing scientists to develop sophisticated econometrics models to fuel an entire discipline known as marketing or media mix modeling (MMM). Marketing (Or Media) Mix Modeling (MMM) These models use historical information to analyze the incremental impact of various marketing efforts on sales. They are complicated…