Sock pics exchanged for online gambling points

Gamblers are being urged to take a picture of a very unusual piece of clothing for a new competition being launched by 888 Ladies Bingo.

The online company is offering 1,000 loyalty points in exchange for pictures of people's socks, in a "crazy" new legwear promotion.

Some gamblers will find they are offered even more for their snaps of tights and toe-warmers, with a maximum of 8,888 loyalty points available for the best images - equivalent to £8.88 for free.

The website's blog notes: "Sounds wacky, but it's completely true, so if you are an 888 Ladies Bingo player getting those cameras out and getting sock snap happy might be a good idea."

Legwear has been big news recently, with Cheryl Cole's choice of tights for the performance of her new single Messy Little Raindrops on the X Factor last weekend prompting a rush of adoring fans to shops to find a matching pair of their own.

Such was the extent of demand for the singer's legwear that some stockists sold out.