Pages

Sunday, November 24, 2013

How to Boost Up the CTR of Your PPC Campaigns?

Are you experiencing low clickthrough rate of your PPC campaigns? This post specially caters to boost up the CTR of your Pay Per Click campaigns.

Optimize Your Ad Copy

Optimizing your ad copy is the first step in boosting up the
CTR of your ads in your PPC campaigns. There are several ways through which you
can make your ad stand apart in the search results. Here are some of the
recommend best practices:-

Increase CTR (image credit- cybertegic.com)

Choose a catchy
headline

Make your ad headline as impressive as possible. If your brand is
popular then use your brand name in the headline. Words like “Free”, “Offer”,
“Best Quality”, “Guarantee”, “Sale” etc. tends to perform well in the search
results.

You can display links to your web pages from beneath the
text of your ads. In order to activate site links for your site’s ad edit the
campaign settings and specify your site links. Additional links are a great way
to let your users show the most important and high converting landing pages.
Displaying more than one links of your site on the search results offers more
chances of increasing CTR.

Create a Mobile Click to Call Campaign

Displaying click to call numbers in your ad is a great way
to persuade the users to click on them. Users searching for services using
their mobile phones are more likely to click on phone numbers displayed in the
ads.

Include Seller Reviews

Adwords seller reviews

Ratings and reviews have showed a tremendous response among
the search engine users. Studies reveal that people are more inclined to click
on ads that have been previously rated by other users. Hence, displaying user
ratings and seller reviews on your ad is a great way to enhance the
performance.

Display Social Annotations

Adwords Social Annotations

Social annotations allow you to display the number of Google
Plus users your brand has. Enhanced social values always encourage the users to
click on the ad as it gives them a feeling of trust.

Highlight Third Party Reviews

People tend to believe third party reviews because they think
to be unbiased. Displaying third party reviews from reputable sources increases
the click through rate.

Add Location Extensions

One of the best ways to display your business address and
phone numbers in your ads is through local extensions. These types of ads
provide two benefits. Firstly, it helps to increase the physical presence of
customers on your store or office and secondly it helps to increase the CTR.

Promote Your Ad via Offer Extensions

Offers always excite customers and promoting your ad via
relevant offer extensions is a great way to persuade users to click on your ad.
Make sure that your company exactly offers the same service as displayed in the
ad offer or there are chances that your ad will be disapproved by Google.

Promote Individual Products Directly in Your Ads

You can display direct product ads on Google with the help
of “Product Listing Ads”. You also need to have a merchant center account in
order to create product listing ads campaign.