Paper Title

Presenter Information

Location

Addis Ababa University, Ethiopia

Start Date

8-2019 11:00 AM

End Date

8-2019 12:30 PM

Description

Diffusion of Innovations (DOI) is a theory to explain how and over time new philosophies and then technology diffuse into different contexts. This research tested the attributes of DOI and other variables empirically,usingM-Birr system as the goal of the innovation. The research was conducted among customers of M-Birr service in Addis Ababa, Ethiopia. The data collection instrument was a closed-ended questionnaire administered to 360 respondents of which 211 were returned giving 58.6% return rate. The demographic make-up of the respondents showed that most of them were between the age of 30 to 50 and degree holders. From the factor analysis aspect, it showed that confidence, service quality,andtrialabilityconstructswerepositively affected the attitude towards using the technology while the compatibility, relative advantage, and complexity were negatively affecting the attitude towards using the technology. The study concluded that the customers’ attitude positively affects the use of technology adoption.

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Aug 2nd, 11:00 AMAug 2nd, 12:30 PM

Factors influencing customers’ attitude for using M-Birr adoption in Ethiopia

Addis Ababa University, Ethiopia

Diffusion of Innovations (DOI) is a theory to explain how and over time new philosophies and then technology diffuse into different contexts. This research tested the attributes of DOI and other variables empirically,usingM-Birr system as the goal of the innovation. The research was conducted among customers of M-Birr service in Addis Ababa, Ethiopia. The data collection instrument was a closed-ended questionnaire administered to 360 respondents of which 211 were returned giving 58.6% return rate. The demographic make-up of the respondents showed that most of them were between the age of 30 to 50 and degree holders. From the factor analysis aspect, it showed that confidence, service quality,andtrialabilityconstructswerepositively affected the attitude towards using the technology while the compatibility, relative advantage, and complexity were negatively affecting the attitude towards using the technology. The study concluded that the customers’ attitude positively affects the use of technology adoption.