Charities & nonprofit copywriting.

Content drives performance.

Communicating the importance of your work is vital to reaching potential investors and executing fundraising initiatives that will make a difference. Your stories need to be heard, and challenges surrounding the work you do need to be articulated in a clear and concise way to maximise response.

Research shows that 74% of non-profit organisations say that content marketing increases lead quality. This shows that the right material can be the driving force behind positive return. It’s now more important than ever to produce effective material that will enable your organisation to attract the right donors and members.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core charity and non-profit marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Our experts.

Our writers are experts in the charity sector and have experience creating powerful, emotive copy that engages readers and drives donations. We understand that charities have a broad range of stakeholders and donors and we will adapt your content, so you can be sure that you’re delivering the right message to the right people.

From policy reports to webpage copy, persuasive mail-outs to shareable social media, we take your core values and use them to produce gripping content that calls for action across all platforms.

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Types of content.

Some of the popular formats of content that we can produce include:

Brand storytelling

Stories are the most powerful form of communication, and as a charity, you’ll want to tell people who you are, how you came into being, and why it matters. We’ll craft your compelling narrative that breathes life into your cause.

Editorial features and news

Maybe it’s an update on what’s been happening lately or an in-depth feature on how money is being spent – whatever the nature, our articles are SEO optimised and packed with useful information.

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Evergreen content

As a charity, you’ll know that building awareness over a sustained period of time is essential. We will help create evergreen content that retains relevance over time. From ‘How-to’ guides to FAQs, we will give your audience the answers they are looking for.

Direct mailouts

Don’t let your mail-outs go straight in the recycling. We’ll give you attention-grabbing content that people can’t help but read.

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Corporate Communications

Annual Reviews and Trustee Reports have a bit of a bad rep, but they are a great way to celebrate your company’s achievements and can be so much more than a dry, unpalatable report that nobody would choose to read. Many charitable brands fall into the trap of producing corporate communications that tick all of the right legal and financial boxes but stray far from their brand identity. Our team of writers will keep your corporate materials fresh and engaging while staying true to the charity’s persona.

Experience.

Here are just a few of the brands that we have had the pleasure of creating content for over the years…