HTTPS (Hyper Text Transfer Protocol Secure) has always been deployed on e-Commerce website as soon as the customer goes to the lower funnel in the checkout process. Primarily, the role of HTTPS was to protect credit card and other prominent personal information transmitting via a form by encrypting in the e-Commerce environment. Yes, that made [...]

How useful is a video for the success of SEO? This is a commonly asked broad question in content marketing. The answer will really depend on your keyword, your industry and what your overall goals are on your page however GENERALLY SPEAKING, yes, having a video is helpful for your SEO. How video helps SEO [...]

5 Step Website Migration Checklist for Webmasters Are you planning a website migration? This simple checklist will make your website migration headache free. Step 1) Keep the existing URLs as-is, as much as possible and over communicate this already with development team The development team will replicate your existing category and product as well as CMS [...]

How to make SEO and SEM work together? I happened to search for a “msds binder” in Google and the first page listings inspired me to write this blog. As SEOs, digital marketers have been using following data points to track and optimize what their visitors search for and how their websites are performing on [...]

Google Analytics Internal Site Search Internal Site Search is one of the most useful yet most underutilized tools within the analytics platform. Ecommerce Merchants and digital marketers spend tons of money, and time to drive traffic to the websites based upon the keywords they have carefully curated, and nurtured however very few of them keep [...]

Notes on AMP (Accelerated Mobile Pages) for eCommerce As AMP as in Accelerated Mobile Pages is getting mainstream, Google has started to report analytics in Search Console and consumers have started to experience with AMP on their mobile devices on an extremely frequent period. As seen on the example below, the news publishing sites practically must have [...]

How to build a truly omnichannel customer experience? Gone are the days when there was a singular way to make a purchase. Due to the explosion in technology, ways customers buy any product whether it’s B2C or B2B has evolved exponentially, making lives of marketers complex. Omnichannel Customer Experience involves online and offline sources/mediums, a [...]

Classic Attribution Gap in Digital Marketing Attribution is a classic problem in Digital Marketing and it’s even worse when it’s time to build attribution between Phone Calls and Online Marketing Campaigns. This blog is based upon the case study and the video published by Invoca. Other similar case studies have been completed with Keary Phillips, [...]