Website Credibility

10. Website Credibility through the Writing Tone – 9.0%

The tone of the writing on a Website was something people noticed when assessing credibility. The participant comments include writing tone as a criterion usually in a negative way. People generally said thatsensationalism or slang hurt a site’s credibility, while a straightforward, friendly writing style boosted credibility. Some sample comments relating to the tone of writing are below: