Designers at other designer's shows we understand - it's akin to Gordon Ramsay dining out at Marco Pierre White's eatery to gain a sense of the competition and forge a sense of camaraderie. But sporting a dodgy outfit and being caked in odd make up or worse - 'no make-up make-up' - seems to be of little appeal to several clotheshorses, so the best option of all is to sit it out.

The 'main offender' has to be Coco Rocha. The 23 year-old Canadian has been seen lapping up the atmosphere at DvF,DKNY, Rachel Roy, Rebecca Minkoff, Herve Leger, Helmut Lang, Theyskens' Theory and Betsey Johnson, only getting up on the runway once - and that was for bosom buddy Zac Posen, where she opened the show in a chic cocktail shift and closed in an enormous gown. Otherwise, the brunette is quite happy flitting from show to show as herself, not Coco the model.

Joining her is Erin Wasson, who took in the BCBG Max Azria show with Jessica White, and Victoria's Secret bombshell Doutzen Kroes who cheered on Olivier Theyskens at Theyskens' Theory. The designer with the biggest model-pulling power of all has to be Diane von Furstenberg, who invited Australian beauty Jess Hart, Elisa Sednaoui, Elettra Rossellini and Anouck Lepere not to walk in her show, but simply to admire it from the sidelines.

An industry insider tried to combat our perplexity by offering the following nugget: "If models have declined to walk in a designer's show but are in town, it's seen as rude not to take up the offer of watching the show."

While we're familar with the term 'networking', this makes as much sense as sitting in the office watching someone else type these words. Oh, and not being paid for it. Models hey? They're a funny breed!