EMarketer
People are abandoning cable TV faster than previously thought, and that's having a negative effect on TV ad spending.
According to eMarketer's latest figures, TV ad spending in 2017 will total $71.65 billion, a year-over-year increase but down from the $72.72 billion predicted earlier.
People are also spending less time in front of the TV, with the average time among US adults dropping to three hours, 58 minutes a day this year, the first time it has dropped below four hours.
TV ad spending will be lower than anticipated this year, according to eMarketer, because people are...Read more ...