Berlin-based InsideOut lays down drivingly sparse techno at subVariant’s night at Vision on Friday January 23rd

FOR IMMEDIATE RELEASEJan 2, 2009

Berlin-based InsideOut lays down drivingly sparse techno at subVariant’s night at Vision on Friday January 23rd

Chicago, IL–Head of the cutting edge ex-pat-manned Berlin-based minimal techno label Clink Recordings, Grant Aaron (performing as InsideOut) will jolt the crowd into dancing with his drivingly sparse sonic perspective on Friday, January 23rd, 2009 at Vision. As Grant started off his company as a free online, experimental / IDM netlabel, subVariant head Liz McLean Knight (performing as Liz Revision) has had a similar path. Her label–which was formerly an integral part of the Ramp Chicago nights–will be re-launched with the event. It started off in an experimental manner but then expanded to include more dancefloor leanings, always with an appreciation of sonic innovation and crossing artistic boundaries. As part of the re-launch, subVariant will distribute a limited edition numbered set of artist-created buttons to the first 50 guests and will introduce “Loop Points,” an event-based loyalty card.

Grant Aaron, aka Insideout, is co-owner of and recording artist on Clink Recordings home of Tim Xavier, Ambivalent, Elon, and more. His collaborative debut with Camea, Nothing Shocking/Azimuth was a hit and played by artists such as Richie Hawtin, Magda and Adam Beyer. Grant’s production combines the influences of modern minimal techno and the basic fundamentals of this genre: intricate percussive programming, dark atmospherics and an irresistible cavernous bounce. Grant has meticulously created a demand for his deep, conceptually minimal DJ sets, has regular gigs in South and North America, Europe, and is a New York after-hours favorite. An avid music collector, Grant explores the new trends and sounds within this genre, and keeps the floor moving from start to finish.

Grant first crossed paths with Liz while running his first multimedia net label, Lifeform Project, while in Atlanta. The two formed an online instant-messenger-based friendship and over the years were lucky enough to meet up in various cities–like Detroit–when there was a party to be had. As Grant moved towards more uptempo production and so did his label endeavors, Liz did the same in Chicago by promoting underground techno artists through Ramp Chicago and perfecting her sound as a DJ.

Continuing her label’s philosophy of integrating art and design with music as well as creative ways to promote the music she loves, she will relaunch subVariant as a formal event production entity as well as lifestyle company alongside the music itself. As a promotion for the event, Liz created a mix CD with Grant’s latest mix, distributed with a vinyl case and wrist strap so that the recipient could carry the CD and a drink at the same time. Also, the first fifty people who show up to Grant’s performance on the 23rd will be treated to a limited edition set of 1” buttons created by a special guest artist.

To reward frequent partiers, subVariant will also debut the “Loop Points” card featuring four boxes that get punched for every event they attend. Once all four boxes are punched (4/4, like the techno time signature) the owner will be able to redeem it for a special gift.