Recently, a new is trending a lot on social media sites in which a South Korean male reporter forcibly kissed by two Russian female fans while broadcasting at the World Cup. This has triggered a sexual harassment debate on Chinese social media. Although, the reporter tried to manage the situation by laughing off on the kisses. However, later he looked embarrassed after the incident. This debate about the incident emerged on Weibo, China's largest social networking site, with Weibo users asking why the actions of some Russian female fans were not being criticised in the same way as their male counterparts.

This incident took place when Jeon Gwang-ryeol was reporting for South Korean TV channel MBN on June 28 when two Russian female fans suddenly appeared onscreen and kissed him on the cheek.

It is a very sharp contrast to the previous news," one Weibo user said. "Why is this not sexual harassment?" asked another, whose comment received hundreds of likes. "If it's a good looking person (kissing), it's not called sexual harassment," one person wrote sarcastically. Other users "called for equality between men and women" and said that the response to this incident shows that inequalities still exist. Some users also had a problem with the media using the term "beauties" when referring to the women.

The reporter was not at all interrupted when one woman kissed the reporter until a woman came with a Russian flag wrapped around her shoulders. She grabs his neck and kisses him in the reporter’s cheek.

While the kiss was a subject of debate in China, it failed to draw much attention in South Korea where only MBN and its affiliated media outlets covered the story. However, one South Korean Twitter did join the discussion posting: "Regardless of your gender, you get sexually harassed. An MBN journalist went to Russia to cover the World Cup and he was sexually harassed by two women." In the last few months, stories about sexual assault have been widely discussed on Weibo with many people accusing the authorities of not taking it seriously. Last week a video, stressing that "men and women, young and old" can all be subjected to sexual assault, went viral and sparked another debate on social media.