St. Louis Cardinals Unveil New Uniform for 2013 Season

The St. Louis Cardinals Unveiled An Alternative Jersey (Photo Courtesy of St. Louis Cardinals)

The St. Louis Cardinals today unveiled new uniforms for the 2013 season, the first update to the teams’ wardrobe in more than a decade. For the first time in more than 80 years, the team will wear an alternate uniform on Saturdays that will feature “St. Louis” in place of “Cardinals” on the jersey.

“We are excited about the new uniforms,” said Cardinals President Bill DeWitt III, who led the design efforts. “We think the design improvements will be popular with both players and fans — particularly the addition of the alternate jersey on home Saturdays.”

All the team’s jerseys (home, road, home alternate) will feature more detail in the embroidery, consistent with the graphical logo used by the club since 1998. The richer detail is made possible by advances in the manufacturing process. In addition to being one of the most recognized logos in baseball, the iconic Cardinals Birds on Bat logo is one of the highest quality logos in MLB. It is produced using chenille stitching directly embroidered onto the jersey, a more painstaking method than the traditional twill patch application used by other teams.

It takes over an hour to stitch each individual jersey, with nearly 40,000 stitches required for the home and road jerseys. Majestic uses the latest embroidery technology and most talented sewing staff at their Pennsylvania facility to produce the uniforms.

With the 2013 jerseys, fans will notice much more detail in the birds. Additional changes include a slight modification to the size of the numbers on the front of the jersey (dropping from 4 inches to 3 ½”). All jerseys are available in both the traditional double knit and the Cool Base, a lightweight moisture wicking performance fabric that is popular with players. In addition to the jersey changes, the team will wear red caps with their road uniforms, while the blue cap will remain a road alternate. The team will also wear a new batting practice cap this season.

Fans may purchase the 2013 authentic jerseys at the Cardinals Official Team Store at Busch Stadium exclusively through Thanksgiving and at other local outlets thereafter. While supplies last, the Cardinals Official Team Store at Busch Stadium is offering a free set of pint glasses featuring the new St. Louis logo with the purchase of the 2013 home alternate jersey. The store is also offering, for a fee, on-site jersey customization to accommodate holiday shoppers looking for a unique personalized gift. The team store is open 10 a.m. – 6 p.m. seven days a week, except holidays. The store will have extended hours on Black Friday (8 a.m. – 6 p.m.) and will have a number of Black Friday Specials.

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