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Posts Tagged ‘User acquisition’

Update: We have just released the second generation of our Deferred Deep Linking technology – called Onboarding Links. Mobile marketers can now do more to engage and retain new users than ever before. Read more about the industry’s most powerful deferred deep linking platform. Mobile advertising today has a big blind spot when it comes […]

A mix of brand building and performance marketing can reduce your app’s long-term CPI and give you a distinctive marketplace edge. There is hot debate in app promotion circles about where, when, and how brand building fits into the overall marketing picture and there is no lack of extreme views. On one side we have […]

We get asked constantly about the best ways to launch apps and scale marketing. Well, one sure way to succeed is to learn from the masters, and you could do a lot worse than to emulate MindValley, one of our customers. Their process-driven approach got their app Omvana from launch in February to the highest-grossing […]

When hunting rabbits the more traps you set the better. Your chances at capture increase. Similarly, the more you market your app the more likely you are to gain more users. The question then becomes: which locations are the best for catching rabbits? When hunting for app users, the holy grail of data is knowing […]

There was a great User Acquisition Panel and Mobile Dev Happy Hour event last night with PlayHaven and DigiBC, co-hosted by Vancouver Social Games. During the panel there were a lot of acronyms flying around. Now, acronyms are great because they truncate long phrases, but they can be super confusing to people who don’t know them. […]

We recently caught up with Michael Patzer, an SDK engineer at Millennial Media and the one-man shop behind Orange Group Apps, to find out more about his recent app marketing success, and how he’s been navigating some of the biggest challenges app makers face today: how do I get more people using my app, and more […]

Earlier today Penny Arcade had a disheartening story about Gasketball, a fun new game for iPad. It took a pair of veteran iOS developers almost two years to bring it to market, and by all accounts they made a great game with a solid 4.5 star rating. Superficially, they also made the right choice for […]

In order to help you improve your app marketing efforts we’ve taken some of the biggest takeaways from last week’s Science of Inbound Marketing webinar hosted by Hubspot’s Social Media Scientist, Dan Zarrella, and HootSuite’s Director of Marketing, Ben Watson. Let these takeaways serve as a solid cheat sheet of information for your various channels of […]

Google AdWords may be the advertising gorilla dwarfing all other ad networks with its scale, but it’s rarely the first choice for app publishers. Unlike mobile ad networks, AdWords cannot show you your true cost per acquisition (download), only cost per click – or can it? Stop buying website visitors and start acquiring real app […]

We love saying that Tapstream will help you get more app users. However, what does that mean in practical terms? Here are some real world examples of how we used Tapstream in our iPhone and iPad apps. We imagine you’ll have some ideas too. Tracked our Facebook page to measure how many of our Facebook […]