Monday, February 15, 2010

2010 Tirreno-Adriatico Publicity

The 45th edition of the Tirreno-Adriatico, which this year will be dedicated to the memory of Franco Ballerini, coach of the Italian national team, will start March 10th in Livorno and end in San Benedetto del Tronto on March 16th.

The publicity campaign will use an image of Cadel Evans leading the peloton as the Tirreno and Adriatico seas part. The artwork was created by advertising agency McCann Erickson.

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