See the Season's Hottest New Lipstick Launch in Action

Every so often a beauty product launches that surprises even the most avid makeup collector. Enter: Givenchy Le Rouge Liquide. It actually plumps and shapes the appearance of lips, like instant fillers. Instead of the usual doe-foot applicator, it comes in a twist-up tube that spreads perfectly over a pointed sponge tip for a smooth swipe of color every time. Speaking of color, the shades are ultra-pigmented, so you don't need to constantly reapply, but pop it in your bag for when your friends inevitably ask to try some.

Watch the video above to see how it applies — then head to sephora.com to shop all 14 shades.

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