Digital marketing is to do marketing online.
The two schools of marketing are Traditional and Direct.
-Traditional; You have a message to communicate. You create a relation with the client. (Packaging for example)
-Direct; You keep a rigorous track of everything to see what is working or not and you make sure that the message get to the client. (SEO for example)
-I will add branding as another category (It's not a school but it's important); You manage the perception of the company by responding to the deep needs of people.

They are all essentials and powerful if well done and can be done online.

Digital Marketing is a branch of Marketing. DM is a web based marketing that utilization the web as an advancement device and reach to the clients you can't see.

Digital marketing incorporates Online ADs, Google CPC, SNS, Product page, standard, Newsletter/EDM, Blog, Video, PR, distinctive online deals channel (Amazon, Aliexpress, Ebay, Wish and so forth.) et cetera. When you commence an item, an online action, online occasion or participation, you should make a marketing arrangement and coordinate all the marketing assets in the arrangement, coming to your business objective.

Benefit For Digital Marketing:

Lower cost: Your organization can frame its web marketing system for barely any cost and absolutely will potentially substitute costly marketing channels, for instance, Yellow Pages, television, stereo, and diary.

Simple to ascertain: Unlike customary systems you can watch in a split second what's or isn't utilized by your organization on the web and you will change rapidly to improve your results.

Constant results: You can watch the measures of individuals to your site and its own clients support, most extreme exchanging events, transformations in addition to significantly more in the contact of the switch.

Brand Improvement: An all around kept up site with quality substance focusing on the prerequisites and joining cost for your group of onlookers can offer generous worth and prospecting conceivable outcomes.