Online PR & Outreach

Online PR is all about creating a great reputation online. Work with Wagada to position your brand as a trusted and high-quality authority in your sector

Dee

Technical SEO Manager

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Online PR

Online PR is all about creating a great reputation online. You’re more likely to trust a recommendation from a friend than take a stranger’s claims at face value, and the same goes for the brands you believe in and the products you buy.

Good online PR can help you build up a reputable image for your brand, based on endorsement and publicity from high quality, trusted sources.

Using online PR, our experts at Wagada will help you to position your brand exactly where you want it to be – as a trusted and high-quality name in your sector.

Link Building

Just like a recommendation from a good friend, Google will rank your website higher if it’s seen to be ‘recommended’ by other well trusted, highly authoritative websites.

So, we’ll work with you to place informative and useful content on authoritative websites and obtain good quality backlinks that will boost your search engine performance.

Brand Awareness

As well as search engine optimisation, online PR can have a more traditional role, similar to that of old-school public relations. Even where you don’t actually get a backlink or published content placed on another site, brand prevalence is still important in generating awareness, especially in relevant and well-targeted online media.

We’ll help you to create a buzz about your brand online, encouraging conversations and kudos around your products or services. Increasing brand awareness online will help you to reach more people in your target demographic – and these conversations may eventually end up leading to new backlinks anyway, via brand mentions on social media, blogs and online forums.

A Win-Win Strategy

We sometimes refer to online PR as ‘outreach’ work, because we are reaching out to others to listen to what we have to say. We are offering our expertise in our field to provide valuable insights and knowledge to a targeted and relevant audience. And it’s not just you who will benefit; this content is also valuable to the host website, adding value to their output and helping to give their audience the useful information they want.

Quality Over Quantity

If you’ve heard that backlinks are good for SEO, you might be tempted to gather as many as possible, from any source. But for Google, it’s quality and context that counts. Links are far more valuable if they come from well targeted, relevant and high authority sources. If you have a lot of ‘bad’ backlinks to your site, you might even be penalised for black hat SEO.

At Wagada, we strive to develop and grow relationships with third parties (journalists, editors, companies) so that successful outreach benefits both parties, getting links shared widely via social media and other sources.