So the software app developers at PlayMobility, based in British Columbia, have launched a new app for the iPhone and Android called Legend Tracker 2.0, which sounds like a pretty fun game: “Be a Legend! Track a Legend!,” reads the app’s description on the company’s website. “Embark on a Legend Tracking augmented reality geo-caching adventure! Your goal is to travel to a Legend’s region and collect treasure and tools that will enable you to not only find but see Legends.”

So download the app and, boom, you can spot a virtual Sasquatch the next time you’re lurking about in the woods. As demonstrated by this video on the Legend Tracker YouTube channel, embedded below:

The demo vid was posted to the channel back in May, but it’s certainly not the latest piece of media to help drive sales for the app. Just last week, the PlayMobility crew posted this below video to the YouTube channel, titled “Sasquatch spotted in the remote mountains of Mission BC!”

Legend Tracker claims they were not involved in the making of the video. “After putting out a request for sightings of Legends, we’ve narrowed down the submissions to two, this is one of them.” The description continues. “A couple were hiking on a logging road above one of the lakes in Mission, BC, when taking photos of the scenic views they spotted something moving. Even though they were a fair distance away they were still able to zoom in enough to see something standing upright. Bear? Man? Something else? This is amazing!”

Indeed it is, and what a coincidence that ol’ Bigfoot made his way into PlayMobility’s neck of the woods. British Columbia, where tech novelties and ancient mysteries collide! But the fun part comes next, when presumably some press flak for PlayMobility was capable of hoodwinking Fox News into running a head scratcher of a story and driving traffic to the app developers’ YouTube. Several Rupert Murdoch-owned publications, including News.com.AU, The Daily Mail, The Sun and FoxNews.com (posted in the “Science” section!) ran with a potential Bigfoot sighting story.

So either some editor was suckered into a story rooted in fantasyland or maybe Rupert has a nephew in British Columbia whose start-up needed a little PR boost. Oh, what a tangled web we weave when we practice to deceive. Either way, I’m looking forward to Bobcat Goldthwait’s forthcoming Bigfoot movie, which is probably the best piece of entertainment mentioned in this post.