What is business to business marketing?

B2b is business to business marketing and sells. Most products sold do have b2b market but not the b2c market. E.g Spark plugs are sold by manufacturers to dealers or service and not to direct bikers which are direct consumers. A6 chips are sold to IPhone manufacturers which in turn used by millions of customers worldwide. Hence b2b marketing is different than b2c marketing. We will discuss various aspects of business markets to understand why business marketing is different.

Business markets do have a team or unit which decides what to buy, when to buy, where to buy from, what should be pricing, what should be organizational buying process, what should be specifications and many other details. As business products are complex so does the buying decisions. This team is called as Decision making Unit or DMU.

B2b markets are different than B2c markets in various ways which are as follows: