Grolsch

After over 20 years of partnership, the Amsterdam ArenA and beer maker Grolsch are parting ways, the ArenA announced on Monday. From this year until 2026 Heineken will deliver beer to the Ajax stadium, ANP reports.

Belgian brewer AB InBev decided to increase its takeover bid for rival SABMiller to compensate for the deprecation of the British-South African company because of the looming Brexit, AB InBev announced on Tuesday

AB InBev accepted a bid from Japanese brewer Asahi to buy certain SABMiller brands. The Japanese brewer will by 2.55 billion euros for Dutch brewery Grolsch, Italian brewery Peroni and small British brewery Meantime, AB InBev announced in a press release on Tuesday.

Beer brand Grolsch is officially up for sale, AB InBev and SABMiller announced on Thursday. The reason for the sale is to ease European regulatory' authorities concerns on competition considerations in the AB InBev - SABMiller merge.

Should the acquisition of SABMiller go through, AB InBev plans to sell off two of its former rival's biggest brands - Grolsch and Peroni - in an effort to ease European regulatory authorities' concern about the pending merge.

Beer giants Anheuser-Busch InBev and SABMiller have reached an agreement in which AB InBev will take over rival SABMiller in a 71 billion pound deal, converts to slightly more than 100 billion euros. This deal will combine the world's two largest beer makers into a company that will produce about 30 percent of the world's beer.

Beer brand Grolsch celebrated its 400th birthday with a video of people "popping" open their iconic flip-top bottlse of Grolsch beer. All the videos are played to the same theme, "Craftmanship is Mastery" ("Vakmanschap is meesterschap"), the tune the brewery used in its commercials for a number of years.

SABMiller, the second-biggest beer brewer in the world, announced an interest to buy Dutch beer company Heineken on Sunday. On Monday, Heineken has rejected the offer, wishing to remain an independent company, the NOS reports.

Owners of cafes that serve Grolsch beer, are afraid that the action of Grolsch , where they give coupons which gives right to a free second beer, will lead to alcohol abuse under young people. This was reported by the Telegraaf.