And they're off and running in the 2014 Gumball 3000. While it's not a race, per se, plenty of rich people will be competing and speeding in expensive cars from Miami, to New York City, to Ibiza in Spain through June 11.

Former skater Maximillian Cooper started the Gumball 3000 in 1999 and it has grown to a worldwide rally of super sports cars and celebrities. Cooper told Rolling Stone magazine that partying after each leg of the race was more important than coming in first.

Some participants told the Daily News that even though it's not a race, they expect to average about 90 miles per hour and get pulled over a couple of times by authorities in the process.

According to the Gumball 3000 website, the cars drove from Miami to Atlanta Thursday with a showy pit stop at the Daytona International Speedway. They were expected to reach New York City on Friday. The participants then fly to Scotland, where the rally will continue through the United Kingdom, France and then Spain.

While the Gumball 3000 sounds like a high brow affair, Texas rapper Bun B refers to it as a "brotherhood," wrote Rolling Stone.

"The Gumball is not a bunch of rich people just showing off cars," the Port Arthur, Texas, native told Rolling Stone. "I understand why people would think that because the people that do it are wealthy. But once we get on that highway, money can't help you in certain situations. You're gonna laugh, you're gonna cry, you're gonna be happy and angry. And it takes your brothers to help you get through it all. The Gumball is a brotherhood."

Many of the participants took to Twitter to share their excitement about the rally.

And they're off and running in the 2014 Gumball 3000. While it's not a race, per se, plenty of rich people will be competing and speeding in expensive cars from Miami, to New York City, to Ibiza in Spain through June 11.