Lancaster County

Strategic Heritage Tourism Plan for the County and City of Lancaster

Prepared a strategic tourism development plan for Lancaster County, which included a focused tourism strategy for the City of Lancaster. The plan contained a vision statement; a SWOT analysis of the tourism product, marketing, and organizational issues of the County and City; a public participation strategy; economic impact considerations; a transportation/mobility plan; and funding and economic development recommendations. We also made recommendations on visitor orientation elements such as brochures, a website, visitor centers, and signage. Conducted both primary research, including interviews and surveys, and secondary research, and met regularly with County and City tourism groups.