best rate guarantees

Though “Best Rate Guarantees” offered by hotels and online booking sites are, in effect, deceptive marketing practices it does happen that they are occasionally honored. To give yourself a better chance of receiving the guaranteed benefit, fellow travelers suggest the following approaches.

U.S. District Judge Jane J. Boyle has ruled on the subject of hotel Best Rate Guarantees that, “it is not in the public’s best interest to allow unscrupulously misleading advertisements made for commercial gain.” Find out what this means, and why you still see the guarantees.