Cómo artful comenzó su viaje en logotipos

Resumen

Marilyn's logo should look understated and convey "creative sustainable design". She loved the idea of a group of flower petals swooshing from creative chaos into an ordered flower. she wanted a "blueprint" style to reflect her work in building and the flower to symbolise empathy and creativity.

Nombre de la empresa

lifeworks (or LifeWorks)

¿Qué te inspira y qué diseño imaginas para tu empresa?

Tagline:
creative systems for life

Desired Color Scheme:
you choose but a dash of red is nice

Desired Style:
understated line drawing "blueprint" "designed" look

Accepted File Formats:
Vector Formats (.eps, .pdf or .ai)

Organisation description
Our client Marilyn is a professional organiser, mostly as a renovation/home improvement consultant/facilitatorÂ and occasionally a lecturer in design
Target audience
rich tertiary educated people either female and parents or slightly older men and women eg 40s and 50sÂ who are renovators
Impression the design should give
the impression should be - a clever designer, empathetic and experienced in working in creative teams.
She works a lot in home improvement and renovations but the logo can't alienate the tertiary sector as she gets freelance work in academia
Design specifics
Text on the logo is
lifeworks (or LifeWorks)
creative systems for life
Main thing is to be understated and minimalist with "designed" line drawing feel.
The desired concept was an arc of petals swooshing from creative chaos into a nice ordered daisy. The style was to be like an architects drawing or blueprint to reflect building design and the flower to reflect creativity and empathy.
probably blue colours but A dash of red is nice.
Readability is important.
Files required etc
Adobe illustrator preferred with one copy of the file left with fonts andÂ editable text (clients love to change their words!)