Graph: How Coffee Drank Soda's Milkshake

from the Atlantic:

Graph: How Coffee Drank Soda's Milkshake

By Derek Thompson
Jan 18 2013, 11:33 AM ET 43

Ten years ago, Americans drank enough soda every year to fill a small aquarium. Fifty-three gallons of the stuff per person. That's half a liter of Diet Coke on an average day. Compare that to our other favorite liquid-caffeine companion. For every cup of coffee we consumed in 2003, we drank two cups of soft drink. For $1 we spent on joe, we spent $4 on soda.

Now look where we are: Soda is in a free fall, with domestic revenue down 40%. Coffee culture is ascendant, up 50% in ten years. In another decade, the United States could easily spend more on coffee than soda -- something utterly unthinkable at the turn of the century (industry data via IBISWorld)

13. Of course most of this revenue is from Starbuck's

and other coffee shops with the same sort of menu, and any health benefits are canceled out by the three pumps of HFCS-laden pumpkin-spice-syrup and half-and-half people are adding (I'm going off of my boyfriend's order). Sadly, I don't think people are "getting it". They're just getting suckered into the marketing ploy of calling what is nutritionally a milkshake "coffee".

7. Pepsi came out with Pepsi Next

which has 60% less sugar.

I'm a Pepsi-holic. I used to mix 2/3's Diet Pepsi with 1/3 regular Pepsi to cut down on my soda-sugar addictions. I couldn't go straight Diet Pepsi because I really didn't like the taste of the Diet drinks and I'd evetually quit the Diet drink and binge on the regular Pepsi. Now I just use Pepsi Next. It's not as sweet as regular Pepsi, but it tastes slightly better than my Diet Pepsi/Pepsi concoction.

10. I tried to develop a coffee habit...

Making coffee at home is much cheaper than buying sodas. But, I just never got used to it. I don't drink a lot of soda anymore, but still can't seem to give it up completely. I drink the chemical concocted kind not the HFCS kind.