Category: Social Media Research

Social Insights: When to Use Them What are social insights? How are they different than social media? What are they good for? These are questions that we often hear from our business partners. In a previous post, we talked about barriers to organizations adopting social insights. In this post I’ll discuss why we believe they […]

Three Barriers to Accepting Social Media Research Methods A common question I get from friends and mentees in the market research industry is, “Why are social media research methods so hard for my organization to adopt?” This is a good question. Especially as more and more social media research companies emerge. In a world with slick, […]