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SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Brands can now increase visibility and sales via sponsored product
recommendations on leading retail sites, thanks to a new partnership
between HookLogic and RichRelevance®. RichRelevance, the global leader
in omnichannel personalization, and HookLogic, the pioneer of
performance marketing for brands, have partnered to expand retailer
media programs using the Relevance Cloud™ personalization platform.

With this new partnership, retailers working with HookLogic and
RichRelevance can now incorporate sponsored products alongside product
recommendations to grow paid media revenue from the brands they sell.
The Relevance Cloud enhances the sponsored product listings with
advanced personalization logic to deepen customer engagement and extend
customer lifetime value for retailers and brands. In addition, both
companies have agreed to jointly develop a set of advanced media
functionality that will further extend the sophisticated personalization
features already available in the Relevance Cloud.

Additional News Facts

More than 220 leading retailers use the Relevance Cloud to power
personalized content, offers and product recommendations to shoppers
across web, mobile and store. Forrester Consulting recently found that
the Relevance Cloud personalization platform delivers revenue
increases of at least 10% and over $400K in annual maintenance savings.

Thousands of the world’s leading consumer product brands use
HookLogic’s platform to reach shoppers, drive traffic to product pages
and attribute the resulting sales. HookLogic’s brand advertisers
experience dramatic increases in product pageviews and sales of their
products.

The partnership extends use of the Relevance Cloud to enable brands
working with HookLogic to increase visibility on more ecommerce sites
than ever before, within RichRelevance’s personalized product
recommendations, by sponsoring relevant products for consumers.

Through the Relevance Cloud, algorithms ensure that customers continue
to receive highly relevant product recommendations, and sponsorship of
products is clearly communicated to ensure an authentic experience
that keeps shoppers within the retailer’s site.

Retailers can fine-tune the level of sponsored products that are
displayed, and existing RichRelevance customers will be able to
implement this functionality immediately without additional work.

By blending conversion and media monetization, retailers can increase
profitability and achieve even higher revenue per session, while brand
manufacturers are able to sell more products.

Comments on the News

“This agreement gives our brand partners an even larger network of
ecommerce sites to advertise with, in turn providing them with the
power to influence even more consumers at key decision points,” said
HookLogic CEO Jonathan Opdyke. “We are excited to partner closely with
RichRelevance to combine the benefits of omnichannel personalization
and performance marketing for brands.”

RichRelevance is the global leader in omnichannel personalization and is
used by more than 200 multinational companies to deliver the most
relevant and innovative customer experiences across web, mobile and in
store. RichRelevance drives more than one billion decisions every day,
and has generated over $10 billion in sales for its clients, which
include Office Depot, Costco, Marks & Spencer and Darty.

Headquartered in San Francisco, RichRelevance serves clients in 42
countries from 9 offices around the globe. For more information, please
visit www.richrelevance.com.

About HookLogic

HookLogic, the pioneer of performance marketing for brands, partners
with the world’s leading retailers and online travel agencies to
accelerate sales for product brands and hotels. Advertisers use the
platform to reach in-market shoppers, drive traffic to products, and
attribute resulting sales. Network partners and advertisers include
Walmart, Target, Best Buy, Macy’s, Expedia, Priceline, Hasbro, Intel,
LG, L’Oreal, Mondelez, Philips, Microsoft and Marriott. HookLogic is
headquartered in New York, with offices in Ann Arbor, Mich.; Santa
Monica, Calif.; and London. For more information, please visit www.hooklogic.com
or call (646) 467-8200.