“…no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

Well, given that advertisements for Vitaminwater contain claims that, “…it will keep you ‘healthy as a horse’ and will bring about a ‘healthy state of physical and mental well-being,'” I guess Coca-Cola leaves us with only one interpretation of their defense:

Since EVERYONE knows that Coca-Cola products are bad for you, no consumer could reasonably be misled into thinking Vitaminwater is a healthy beverage!