I remember watching the Sly Stallone opus, COBRA and there was a scene where bachelor Cobretti was "preparing" dinner by cutting some week-old pizza with scissors. While this went on, there was an uninterrupted Toys R Us commercial playing on his TV. There was absolutely no dialogue, just the complete ad for the toystore! Later on, Cobra is tracking down a gunman in the supermarket (Cobretti: "I don't shop here.") and there's a beer stand and a Pepsi display! I didn't know if I should watch the movie or get groceries.

Moonraker: The exciting chase down the Rio roadway with a billboard advertising various products on the way down!

Apple Inc. has probably had the most successful product placement strategy in recent years. In most films, it seems that actors use Macs when a computer is involved, and the Apple logo is prominently displayed. However, if the actor is a villain, his/her computer is a PC.

Nothing beats Leonard Part VI (1987) IMO. There is a dialogue scene in which, throughout the entire scene, Mr. Cosby is holding a bottle of Coca-Cola, and it's clear that he's purposely holding it up and out to make sure you don't miss it (people just don't hold Coke bottles that way). I remember critics commenting on that particular scene at the time.

In Hollow Man, there's the scene where the invisible Kevin Bacon keeps moving Elizabeth Shue's can of Coca-Cola around, where the logo is clearly visible at all times to the camera.

And in the Trek reboot, what do we find? Nokia in the car that Young Kirk is driving! Thing is, he drove it better than 'our' Kirk in A Piece Of The Action!

In Stop! Or My Mom Will Shoot, there is a nightmare scene where Stallone's mum in the film holds up a pack of Huggies nappies smack in the middle of the screen. I only saw it on TV but the image would have filled the huge cinema screen...

The only thing I even cringed at in the new Star Trek (well, with "Scotty through the tubes" and his little friend, as well as the random, meaningful occurrence of landing young Kirk and old Spock on the same planet -- which isn't as much random as it is geologically possible considering Kirk was marooned after Vulcan was imploded so the Enterprise would be close to the mystery planet (most likely a moon) and Kirk was ejected in a pod that searches out active lifeforms and/or Starfleet Outposts) was the blatant Nokia placement during the opening chase with kid Kirk and the officer. Not only do they use the ring tone most associated with Nokia phones, but then also brandish about its name on the car console as though Nokia paid for everything in the future. It took me out of the movie for a bit, making me wonder why they even thought it would sound reasonable that Nokia would be around in the 24th Century (it wouldn't) nor that I wanted this sci-fi film to take place in a universe where it would.

Not only do they use the ring tone most associated with Nokia phones, but then also brandish about its name on the car console as though Nokia paid for everything in the future. It took me out of the movie for a bit, making me wonder why they even thought it would sound reasonable that Nokia would be around in the 24th Century (it wouldn't) nor that I wanted this sci-fi film to take place in a universe where it would.

Yeah, I mentioned the scene above. But it was the 23rd Century, not 24th - and I doubt Nokia will be around then. It took me out of the film too - but so did the whole car chase thing anyway.

The 80's were rife with this kind of crapola (thanks to a little movie called E.T. which sent sales of the then-obscure candy Reese's Pieces through the roof). Short Circuit is filled with particularly awful examples. There's a scene where "Johnny 5" is channel-surfing, and manages to linger on every single commercial juuuuuuuuuuuuuuust long enough to let the product jingle play out in full. Then there's Johnny 5 repating the Dr. Pepper catchphrase ("Would you like to be a Pepper too?") over and over as he reads a billboard.