Here’s a new tool for Twitter that we just came across called HootSuite. The great thing about this is that it allows you to manage multiple Twitter profiles, and if you have a few people tweeting for your organization, you can add multiple “tweeters”. How it works is that one person is designated to be… Continue reading →

Yesterday was a big day down at the Affect Strategies homestead. Our beloved Sandra Fathi was honored by PRSA-NY at the 2009 Big Apple Awards. Current PRSA-NY President Deborah Radman gave Sandra kudos for working tirelessly to help the chapter embrace technology in the practice of PR. We had an amazing time at The Rainbow… Continue reading →

Just to add to Sandra’s great blog on May 15th on “5 Tips on Finding the Right Social Media Advisor or Agency for Your Company”, MarketingSherpa posted a chart on this: “Majority of Marketers Believe No Experience is Needed to be a Social Media Expert” I have to provide you with the full summary –… Continue reading →

There are so many folks coming out of the woodwork these days that claim to be social media experts. It’s hard to know who’s a snake oil salesman and who really has the good stuff. For the most part, a social media expert needs to be more than someone who’s anointed themselves with the title…. Continue reading →

For those who are following me on Twitter (@yasminbendror), I know I tweeted about this, but I have the need to write more that 140 characters! So, David Martin, Vice President, Primary Research at Nielsen Online – a research company that delivers audience and Internet measurement metrics – released some interesting data last week on… Continue reading →

Yesterday’s Gotham Media Ventures breakfast on the future of gaming was expertly moderated by former Activision exec and current President of E-Line Ventures Alan Gershenfeld. It was the type of event you don’t mind rolling out of bed an hour early for — great panelists, smart attendees, and frank conversation. And it was free! I… Continue reading →

My absence in the TechAffect blog is due to my month-long trip to South Africa. As you may know from my bio, I was born and raised in South Africa and left solo at the age of 24 (that’s a whole other story), leaving my family there. Of course, I have been back quite regularly… Continue reading →