The "adventure audience" is an active enthusiast group, which consistently shows a willingness to invest in products that fit their lifestyle, and can be easily blended into the activities they like to do.

Extremely durable cameras, with impact and weather resistance, are ideal for these customers. To meet the needs of these customers, the Canon PowerShot D20 has been
built for increased strength and versatility, making it ideal for a wide range of adventures
and activities.

Meeting rigorous testing standards, the PowerShot D20 is Waterproof, Shockproof, and Freezeproof. This level of durability, along with its 5x Zoom lens and Full HD Video capabilities make it an ideal camera for any upcoming endeavors — from summer vacations to year-round sports.

To help users keep track of their travels, the D20 features built-in GPS tracking, which records location data and applies the data to a digital map using Canon's DPP Software.