Insights Into the News

Last September 2nd, part of the 90 team attended BrightonSEO, the biggest SEO conference in Europe. Whether it was the 6th or the 4th time attending the event, we still enjoyed it and had tons to learn from the talks. Here…

Very soon after joining 90 Digital I realised that it is in our DNA as a company to very often geek out about the future, the opportunities it creates and the challenges it brings. Conversations about disrupting technologies, emerging trends…

An Ofcom report from late in 2014 reckoned that the UK was moving ahead of other nations with its digital economy. In fact, the UK’s digital economy is now the largest of any of the G-20 member nations as a…

According to Marshall McLuhan’s phrase – the medium is the message – each media channel embeds itself in the message, and a message only goes as far as the medium allows. This phrase was introduced in 1964 when the biggest…

I really believe in data being the source of answers to big questions. When data is well organised and structured, it makes complexity relatively simple and allows you to compare like for like. That’s why value the Searchmetrics ranking factors…

Nick Garner here: This is an article I wrote for an e-book with Linkdex back in 2014. I just thought it would be useful to resurface it here on our own blog… I hope you find it interesting… I certainly did…

This is an article I wrote for iGaming Business Affiliate Magazine earlier this year —- Online Reputation Management in iGaming: Online Reputation Management (ORM) We trust Google. Here is some proof. When we’re considering a purchase, 84% of us are influenced by…

We have made some big decisions in 90, one of them is to focus on reputation management on Google for 2014. As with a lot of big decisions, this one has been building up over several months. Like many businesses…

I was a to a great event hosted by Linkdex yesterday and I got talking with Kevin Gibbons from Blueglass about how our research into spammers has led to how we as an agency think and plan around ranking on…

What is the risk of doing SEO in the iGaming sector? Keywords for casino, bingo, poker and sports-betting are very competitive because they are so commercially valuable. This means that if you want to compete, you have to play a…