Danbury Uses Social Media To Spotlight Local Businesses

The team at Danbury's LesserEvil. LesserEvil is the recipient of many awards and accolades. In 2012, its Buddha Bowl snacks won first place in the gluten-free category at the Connecticut Specialty Food Association’s Product Awards Competition.Photo Credit: DanburyBounce! in Danbury is a trampoline gym that uses netting instead of walls.Photo Credit: Danbury

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"Someone brought 'LesserEvil' popcorn into the office to share and we noticed it's made in Danbury," said Danbury Public Relations Coordinator Taylor O’Brien. "It's such a big company, we thought everyone should know it's based right here."

That thought led to the Mayor and Council's weekly initiative, Business Wednesdays, hosted each week on the town's website and social media channels.

LesserEvil was featured the launch week, June 22, followed by Bounce! on June 29.

"We've had a great reception. The Chamber of Commerce reached out; they have over 900 Danbury businesses listed," O'Brien said. "We’re focusing on all Danbury businesses — small ones, big ones, newcomers and others that have been here for years."

She said there is a lot that goes into a business and people are happy to share what goes on behind the scenes.

This initiative stems from an ongoing effort to promote business development within the city as well as grant recognition from the city to our local companies.

“Danbury has created a hub for businesses to thrive, so much so that we were ranked the best small city to do business in throughout the entire state,” Mayor Mark Boughton said in a statement. “We are proud of what we have built here and it is important for us to showcase our community partners.”

LesserEvil, 83 Newtown Road, specializes in organic, healthy ingredient popcorn and other snacks. Products can be found at Costco, ShopRite, Big Y, Chamomile Natural Foods or through their
website
.