Bimeda Appoints New EU Commercial Director

Bimeda is pleased to announce the appointment of Peter Alsemgeest to the role of EU Commercial Director. Based in the Netherlands, Peter will be responsible for the implementation of Bimeda’s EU commercial strategy, with a particular focus on driving sustainable expansion throughout the European region.

Currently, within Europe, Bimeda has a physical presence in Ireland, the UK and France, with manufacturing and commercial operations in each country. This is complemented by a robust export business throughout the rest of Europe. The company’s focus now turns to continuing to grow its physical mainland European base and Peter’s appointment will be accompanied by the establishment of a Bimeda office in the Netherlands.

Peter commented; ‘this is an exciting time for Bimeda. Over the course of the next two years, our primary objective will be further developing Bimeda’s presence in Europe, with a focus on strategically significant animal health markets. Through our direct-market and export activity to date, Bimeda has established itself as a key player within the region and we look forward to further developing our presence here.’

Peter brings a wealth of valuable experience to the role, having worked within the animal health industry for almost two decades. Directly prior to his appointment at Bimeda, Peter worked for Dechra in the role of Regional Director for Asia Pacific, Latin America and the Central Eastern European region.