Category Archives: Website development

Developing a website is a great way to quantify your business. In many ways developing a website is the same as developing a business plan with out all those annoying figures. During the process of developing a website you will need to work closely with your web developer to identify and quantify exactly what your business does. So that your website will reflect what your business is actually about and present what you do to your visitors in the most professional manner.

To most business owners this process sounds daunting. However it can be an extremely liberating process because if you devote yourself to the process and you have an experienced web developer you will not only wind up with a professional website, you will also be clear about the direction your business is heading.

To help you get your new website up and running as quickly as possible spend some time thinking about and where possible write your responses to the list of questions below. To assist in the process of developing a website at Binaryone we provide a free 1 hour consultation to get you started. Use our contact page to send us a message and we will arrange a time for your free consultation.

Website questions

1. Is this a new site or a redesign of an existing site? a. New b. Redesign i. What is the purpose of the redesign? ii. Are there current specific issues with the current site you hope to improve or correct? iii. What is the web address of your current website? iv. What do you like and dislike about your current system? v. What audience needs does your existing site do a good job fulfilling? vi. What audience needs aren’t being met by your current site? vii. Where does it fall short?

2. In short, what does your organization do?

3. Who is your organization’s target market?

4. Describe the concept, project or services this site is intended to provide or promote.

5. Who will Binaryone be working with to guide this project to completion?

6. How many people at your organization will be involved with the project?

7. Who is responsible for making the final decisions?

8. Who will be responsible for maintaining the site after launch for content and technical matters?

9. To the best of your ability, describe the various groups that will use the site. What are they hoping to accomplish? EG: a. Prospects seeking information about our company. b. Customers who might purchase our product. c. Customers looking for menu, hours and location information. d. Donors who might contribute to our organization.

10. What are the general demographics of your audience (or site visitors)?

11. For the purposes of this site, which of these groups is the primary audience (the one you’d consider most important?) This can be difficult to identify, but it’s important to determine who the primary audience should be.

12. What primary action do you want your primary audience to take when visiting your site? a. Fill in a contact form. b. Ask for a quote. c. Call you. d. Find out where you are located. e. Purchase a product, f. Sign up for a newsletter. g. follow you on social media.

13. Describe in as few sentences the feelings you wish your site to evoke in your visitors.

14. Describe in as few sentences the brand attributes you want your site to convey.

22. Are there any third-party integration points we need to know about? Examples: a. Interfaces to a CRM, b. offsite e-commerce, c. POS, d. mapping solution, e. social site or other use of a third party API, etc.