In this photo made using a fisheye lens, Ohio State head coach Urban Meyer, left, celebrates with Ohio State quarterback Braxton Miller (5) at the end of a 35-23 win over Penn State on Oct. 27, 2012.

Written by

Steve Berkowitz
USA TODAY

College players at showcase programs may become famous, but while they cannot profit off their renown, more and more coaches are reaping rewards from use of their name and image

At a time when none of his players can make money off their fame in college sports, Clemson football coach Dabo Swinney has trademarked his name.

Ohio State is in the process of trademarking coach Urban Meyer's name and the phrase "Urban Meyer Knows," U.S. Patent and Trademark Office records show. Kansas State has a detailed licensing agreement to use the name and likeness of Bill Snyder. Washington coach Steve ...