WWE to John Cena: No Heel, No Push

The Rock has said on several occasions that he does not like John, and with WrestleMania settled, new reports of Brock Lesnar's beef with Cena have risen to the top of the rumor mill.

This is interesting, and possibly a legitimate reason to set the two up with a match. It's also possible that it's not the superstars that have an issue with Cena. Perhaps it is the WWE.

John Cena has said time and time again that he will not turn heel, and now he's feeling the wrath of the business.

After years of fans asking for a character change, especially as of late, it seems as if the WWE is pushing Cena to the mat because of his unwillingness to switch it up.

The WWE has put Cena through a number of story lines that involve him receiving a barrage of beatings (i.e. Kane, Rock and Brock). Kane pulverized John until the Elimination Chamber Pay-Per-View, The Rock came out on top at WrestleMania 28 and Brock showed up on Monday Night Raw to deliver an F-5 to the superstar.

This could be the WWE's way of trying to make Cena look like the ultimate underdog to bring fans back to the Cenation Camp, but the way Cena's enemies are approaching him, it wouldn't be surprising if the WWE is sending Cena a message.

That message is "If you won't do it for the fans, we'll do it for the fans."

So now I pose this question to the WWE Universe.

What do you think about Cena's recent string of luck? Is it a ploy to get Cena back on the crowd's good side? Is the WWE bringing down the hammer on Cena? Or do the Rock and Brock Lesnar just have it out for John Cena?