Engelbrecht's new business is housed in a building, which he developed in 2003 around the original Engelbrecht's Farm Market.

He said he no longer owns the center or building.

Engelbrecht said he will get his produce from area growers, including Joe Engelbrecht Fourth Generation Orchard, located on 70 acres of leased ground at 16820 Old Petersburg Road and operated by his son, Joe.

Bill Engelbrecht said his prime goal is to "reintroduce homegrown goodness to the community."

Since leaving farming and the produce business, he tried different things including selling life insurance and retirement packages for American General Life & Accident and working for a while for Schnucks.

Nothing satisfied him like working with fresh produce, though he plans to continue in the insurance business.

Engelbrecht looks forward to operating his business on a smaller scale.

"There'll be fewer people and less overhead to deal with," he said.

He wants to decorate his new store with pictures of members of his family's four generations.

That's a project for his daughter, Andrea McConnell, he said.

Engelbrecht Orchard was founded by Bill Engelbrecht's grandparents, John and Marie Engelbrecht, in 1919 on Evansville's North Side. The orchard was later operated by Bill's parents, Bob and Peg Engelbrecht, and then Bill.

In 1975, Bill and his wife, Debbie, began Engelbrecht's Orchard of Newburgh and farmed it until Engelbrecht Place 1 and II subdivisions were developed in 2003.