China’s domestic market became saturated. Domestic buyers delayed payments against tightening liquidity, while overseas buyers were able to make quicker payments. This drove Chinese producers to ramp up exports.

Competition was heating up in overseas market as well. SMEs secured fewer orders as overseas buyers were more demanding in quality. Large wire & cable producers were confronted with the problem of homogeneous products. Rivals in Europe and the US were posing great threats. This should compel Chinese producers to focus on quality to grab market share.