Famed and mercurial director Werner Herzog, working with AT&T’s “It Can Wait” anti-texting campaign, has released a new documentary on YouTube that chillingly tells the stories of what happens when phones come in between drivers and the road.

It’s incredibly intensen, and worth a half hour of your time:

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What do you think? More effective than the state’s blinking orange “DON’T TEXT AND DRIVE” signs?