7.
What Is a “Shopping Cart?”• A metaphor employed by e-commerce sites to help customers better understand the online purchasing experience. – Shopping baskets www.williamssonoma.com – Shopping bags www.llbean.com – And many more

8.
Design is Important…• Billions in sales are lost every year because customers become frustrated and leave an e-commerce site• Trust and usability are the two attributes most often cited by customers as the reasons for choosing a site

9.
A Quest! + = Scandinavian movie about a girl whose homely sister has her banished to thefrozen woods. She is saved by Jack Frost who helps to find her a dreamyhusband..

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Explain: Provide Support During Checkout • Unanswered questions can translate into lost sales • Phone support is best for new customers or those uneasy with web purchases • Support via a chat window like eBay’s “Live Help” or UT Libraries’ “Ask a Librarian” is gaining favor • ddddddddddddd should be provided at FAQs ddddddd the very least

18.
Explain: Show All CostsShow taxes, shipping and any another purchase costs. No surprises! This cake better be $%&^ good.

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Secure: Put Their Minds at EaseWilliams Sonoma • In order to establish trust, the customer must be comfortable with you and your site’s security • Think about possible customer concerns at every step • Your security standards should be easily accessible and clearly written

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Confirm: Make Sure the Order is Correct Right address?Right product? Right price?

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Conclusion• Organize a focus group to test the shopping cart before the site is launched.• Make sure your cart simplifies, explains, secures and confirms the online ordering process.• Remember, a successful Web site is built around customer-centered design.