Should you choose a celebrity to go social for your brand?

Loyal customers, regardless of celebrity status, can be your best spokespeople

Recently, Justin Bieber, the 16-year old Canadian singer who has adolescent girls and their mothers in hysteria worldwide, tweeted about his experience on Air New Zealand our client. More than 600 people retweeted his remarks, according to Twitter Search. And likely more than 100,000 people received the message that Air New Zealand is a great airline. Air New Zealand CEO Rob Fyfe responded to the tweet and the conversation was heard around the world.

But in the real world, we know that endorsement deals with A-List celebrities are expensive. How do you decide if the price to be famously social is worth it for your brand?