The Wall Street Journal

Alexa Skill

Voice

As the Journal’s first foray into a voice-controlled platform, we underwent extensive exploration and development to bring the skill to fruition.

The first stage of the project established the functionality for the skill, which was to provide news briefings, play podcasts and market updates. The next step was to work through comprehensive conversation trees and an audible navigation structure to map out all of the variables, utterances, and interactions of the skill.

The in early 2017 the complete skill launched on Alexa and was among the first of major news organizations to develop a custom solution for the platform. Thomas worked with Katharine Bailey, Abby McCord and Paul Cleaves to bring the project to fruition.