Bush, that is. He’s the first announced candidate for the Republican nomination for Land Commissioner in 2014.

George P. made his coming-out speech for Land Commissioner recently as the keynote speaker at an annual chamber of commerce speakathon in New Braunfels.

Press critics said he did OK — no major stumbles — but seemed as unpracticed at it as Uncle George W. had during his early appearances as a gubernatorial candidate.

George P. also didn’t stick around to shake hands or talk to the press.

(That sounds almost like Gov. Rick Perry’s 2010 re-election race. Or Lt. Gov. David Dewhurst’s run for the U.S. Senate nomination last year, until he was pushed into a runoff with Ted Cruz.)

This Bush is not George H.W., the 41st president of the United States, nicknamed “41.” That’s George P.’s grandfather, who appeared on Texas ballots in 1964, 1966, 1968, 1970, 1980, 1984, 1988 and 1992.

This is not George W., a former governor of Texas, and the 43rd president of the United States, nicknamed — yep — “43.” That’s George P.’s uncle, who appeared on Texas ballots in 1978, 1994, 1998, 2000 and 2004.

This is not Jeb, who has not appeared on any Texas ballots — yet. Though Jeb was born in Texas, he lives in Florida, where he was governor for eight years. Jeb also is George P.’s dad.

Jeb seems to be angling to be elected the 45th president of the United States in 2016. Better wait awhile to bestow the nickname “45.”

So, the latest Bush is George P. The P stands for another family name — Prescott — which was the first name used by Prescott Bush, his great-grandfather.

Prescott Bush served as a U.S. senator from Connecticut for 10 years (1952-63), and had been on President Dwight Eisenhower’s shortlist of potential candidates to replace him. Prescott Bush’s first name had been his own father’s middle name.

George P., though raised in Florida, was born in Texas — though his biography isn’t specific about where in Texas — a couple years after his dad got a degree in Latin American studies at the University of Texas.

George P. got his undergraduate degree from Rice University. He has a law degree from UT, and after a stint with the Akin, Gump law firm, now is involved with a couple of companies in Fort Worth.

One thing he boasts that none of his predecessors listed above can is that he is half-Hispanic. His mother, Columba, is a native of Mexico. George P. speaks Spanish, and has worked at attracting Hispanics to the Republican Party.

George P. announced several months ago he would run for Texas land commissioner or Some Other Office To Be Named Later, raised more than $1 million and finally settled in on land commissioner.

That office’s allure includes:

There will be no incumbent. The current land commissioner, Jerry Patterson, says he’s running for lieutenant governor: no ifs, ands or buts about it — despite incumbent David Dewhurst’s planning “101 percent” to run for re-election.

nDewhurst, the land commissioner before Patterson, managed to parlay the office, and a lot of his own money, into moving up the political food chain. He was elected lieutenant governor in 2002 — where he remains since losing the 2012 Republican primary for the U.S. Senate.

A relatively little bit of money can go a long way in a down-ballot race — particularly if you’ve got a well-known name like Bush. That by itself is worth $10 million or more, if you had to pay for TV ad time to equal it, and your name was Mortenson or Quigley.

That same tactic of intimidation of the Bush name worked for Uncle George W., when he ran for governor in 1994. His name ID alone, with the accompanying fundraising ability of his family that it represented, scared off other credible candidates who would have run if W. hadn’t.

It’s an office where you’re one of one — rather than one of three, as you’d be at the Railroad Commission, another political launching pad, where you wouldn’t regulate railroads anyway.

You’ll have a pretty good-sized staff. So it wouldn’t be all that difficult to run, once you were sure you had some good people in charge. That would give you plenty of time to travel around the state making speeches, and getting acquainted with the people you represent, to run for something else.

All George P. has to do between now and the election day, apparently, is learn enough about what the land commissioner does to actually be able to talk with people about it, and take questions from reporters.