​​​Flame Blog

​Flame PR are delighted to announce that we have been appointed as the UK PR agency for marketing cloud-platform, Optimove.

We will be responsible for PR campaign creation and execution, media relations and strategy implementation. Our key areas of focus will be raising Optimove’s profile in the UK, driving awareness in the financial and retail sectors and communicating its innovative portfolio of services.

Optimove is used by over 250 customer-centric businesses to drive measurable growth by delivering emotionally intelligent customer communications at scale. Bridging the gap between science and art in marketing with AI, Optimove provides powerful and customisable self-optimising, automated marketing campaigns.

Leading brands, including Graze, Deezer and La Perla, are amongst the growing client list of Optimove. With offices in London, New York and Tel Aviv, Optimove has doubled its staff and revenue over the past year – it has recently secured a $20 million round in growth equity. More information can be found at: www.optimove.com
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Optimove arms its clients with an automised, multi-channel personalisation power house which is optimised by its own technology

Kully Dhadda, CEO of Flame PR, comments: “We are so pleased to be selected as the UK agency for Optimove. We are looking forward to raising awareness and strengthening the brand in the UK, at a time of such rapid growth and innovation. We actively seek out companies that have a unique and creative approach to their market – Optimove’s approach rooted in science and academia bears unprecedented potential.”

Amit Bivas, Optimove’s Head of Marketing, states: “We are excited to start working with Flame PR – their strong media relations, unique business model and passionate team made them a clear choice to better communicate our story in the UK. We were impressed by Flame’s ability to integrate a wide variety of capabilities into a creative and hard-hitting campaign – we look forward to seeing their strategy in action!”