MoviePass, Which Literally Ran Out of Money, Is Now Making Its First Movie

At this point, we're just going to go ahead and assume that MoviePass has some sort of public-humiliation fetish. Twenty-four hours after reducing its once-bountiful movie-a-day subscription to a mere three measly flicks per month, and two weeks after it shut down from literally running out of money, MoviePass has announced it will be making its first movie. Apparently, flip-flopping its stance on surge pricing, price hiking, and whether customers should self-snitch with ticket snubs—all while trying not to piss off the venture capitalists backing the whole thing—didn't keep the company busy enough.

According to Deadline, the first MoviePass Films movie will be a generic crime thriller directed by Brian A. Miller. Called 10 Minutes Gone, it's about a man who wakes up with, uh, 10 minutes gone from the memory of his botched bank heist, and he has to go find who betrayed him and stole his money, all while trying to evade capture by an irate crime boss played by Bruce Willis. Which... seems like an unbelievably on-the-nose allegory of MoviePass's current plight. Even better? It's set to premiere in September—while MoviePass may not even last the summer, as Vulture reported—in Ohio, of all places.

Of course, this is all pretty spot-on fare from the guys who distributed Gotti, a John Travolta–starring train wreck that MoviePass essentially had to market by flaunting its 0% Rotten Tomatoes rating, and whose production company, prior to acquisition, made The Row, a sorority horror flick starring a Vanderpump Rules cast member. You couldn't get a more perfectly MoviePass movie if you programmed a random generator to spit-ball MoviePass movies. At least it'd count as one of your three movies in September?

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