Department of Labor & Art

Hairy Mail
for Arnold Worldwide for Truth, c.2006

Back hair removal should never be so much fun.

Cuban Council Did

BackendConceptDesignFrontendIAIdentity

One of the chemicals found in cigarettes also happens to be used to burn the hair off your back.

This Flash piece for the truth anti-smoking campaign lets you write messages to your mates by squirting hair removal cream on an extremely hairy back and as the message appears through the treated areas, you can send them a Hairy-Mail message to help spread the word. Once again we enlisted our pal Peter Reid for art direction.

This project was such a smashing success that Arnold hired us to redeploy the messaging platform for two additional projects that could utilize the same type of workflow, Milk Off and Log Blog.