There are a few choice ad phrases that rise to the top and become part of the common consciousness. Headline writers and jokesters come up with variations. Sometimes, the companies or causes that started the ditty get whiplashed with a new version. Got Milk morphed into a series of headlines about the dangers of Recombinant Bovine Growth Hormone, used to make cows produce more milk, in the early 2000s. Got rBGH?