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Multi-language Campaign

Weiler Engineering is leading global provider of aseptic custom packaging for liquid pharmaceutical and healthcare applications. Their proprietary ASEP-TECH® Blow/Fill/Seal (B/F/S) packaging machines produce shatterproof, durable, aseptically-packaged products in one uninterrupted operation. This is accomplished through a sequence of blow molding, aseptic filling, and hermetic sealing on a single machine—assuring cost-effective, hands-free sterility at every stage of the manufacturing process, virtually eliminating contamination concerns.

With a large portion of Weiler's business coming from outside of the U.S., Comply was challenged to develop an advertising campaign that would easily translate into multiple languages and communicate key benefits. The "It's Safer Inside" campaign accentuates the "hands free" benefit and aligns Weiler's single source, fully integrated, turnkey B/F/S solutions with situations/environments found in nature.

RESULTS

The four-part "It's Safer Inside" advertising campaign launched Weiler's new brand that was applied to a wide variety of marketing materials. From print and digital advertising, to tradeshow graphics, to a campaign specific microsite with detailed animation illustrating the Blow/Fill/Seal (B/F/S) process—the unified campaign has generated global awareness and interest in Weiler Engineering B/F/S capabilities. The successful audience response led to an extended run of the campaign, touching almost every continent.

An overview brochure and product data specification sheets were subsequently developed to further enhance the recognition of Weiler Engineering as the global leader in pharma B/F/S packaging equipment. Comply updated the company brand standards and guidelines to ensure all new marketing materials positively reinforce their array of services and reflect the best qualities of the organization.