Sometimes driving people surrounding me crazy with fun facts as “did you know that ROBOT is a Czech word?” and such.

For Christmas, we do not have Santa Claus like in the US, or Ded Moroz like the Russians. Our gifts are brought by Jezisek, baby Jesus, after we write him a nice, decorated letter, where we thank for what we have and what would make us happy, and place it behind the window (so the parents can keep it and show it to our boyfriends 15 years later :))

This post is a bit different - it does not talk about calligraphy, our events, or marketing.

It is about this wonderful project called Jeziskova vnoucata, baby Jesus' grandkids.

Originally it started only for Christmas to bring joy and gifts to lonely elderly people in the elderly homes - grandpas and grandmas wrote their letters, which were published on the website, and anyone could book those wishes and make them come true.

It became so popular that the public now does it 365 days a year. I chopped onions many times reading those wishes, and how much people go out of their way to make a stranger happy.

Some of the wishes are courageous - like a first parachute jump!

Some are practical - like a new wheelchair.

Some are full of love - drawings from children, or kids coming to sing for everybody.

Some are so humble you want to cry - like new slippers, paper calendar, or a doll to take care of.

Some are so lonely - like asking someone to come to read or talk on a bench outside.

I have been a proud Jeziskovo vnouce, for a long time. Just as some of my family members and friends.

If you like this idea, you can visit their website. Or call your grandparents. Or visit your local elderly home. Or start a project like this in your city.

Karma points ∞

This lady wanted to return to her village to say hi to her childhood friend. These gentlemen took her there.

Tradition, good manners. That is why people love handwritten thank you notes, nice cards, and proper invite with an envelope.

1) It builds relations and connects. It's like the friends that only call when they need you, or the ones that are genuinely interested in you. In the second case, you really want to help.

Customers will remember that you value them also at emotional level.

2) Step ahead of your rivals - that is also the power of marketing. But how can you stand out if your marketing is almost the same?

When was the last time you received a handwritten thank you card from a business? It happens, but not often. If a potential customer is deciding between you and the rivals with a similar quote… but you have sent them a card appreciating them previously, you already have “something extra”.

Writing calligraphy is harder than one thinks. We spent a lovely day at Porcelænshaven in Frederiksberg creating happy moments for an upcoming wedding. Here is the product of the days work: 100 gorgeous wedding invitations #BryllupsInvitationer.

Each of them had a guest name written by hand, beautifully addressed envelope, and a wax seal stamp.

It's been sweet to see all the names and places that will be brought together by this event - just to name a few: Luxembourgh, Colombia, or Hong Kong!