Every Friday we raise a glass to celebrate some of the best new boozy bottles to hit store shelves. This week we’re getting comfortably lost in translation with packaging design—because after all, there’s no better way to soak in foreign culture than via local food and drink. So come join our worldly happy hour and open your eyes (and palate) to sunny Brazilian beers, demure Greek wine, and more.

Vincit Beer, by Marco Vincit
Cheery but not kitschy, this geometric brew proves positivity doesn’t have to look square. The simple shapes and bright palette of white and yellow are elevated beyond childish glee to a refreshingly modern aesthetic. Plus, the crescent alignment of the type creates the illusion of a smiling bottle, without feeling cartoonish.
(Via The Dieline)

Balholm Handverkcider, by Olssøn Barbieri
Say goodbye to faux industrial-looking, overly precious craft brews—these dreamy pastel beauts introduce a new take on the small-batch beer standard. Inspired by natural colors found in the brewer’s Norwegian orchard, these cider malts combine modern type and retro bottles for an elegance that channels both the heritage of a family-owned distillery and the crisp feeling of biting into a perfectly ripe apple.
(Via Packaging of the World)

Inne Beczki, by Redkroft
These wild patterns, offset by the dark bottles, leave us wondering whether Poland might secretly be full of such colorful jungles and verdant greens. Though the backdrop is bold, the design pares down accompanying details to make sure the packaging makes a statement that bears no resemblance to your dad’s Hawaiian shirt.
(Via Packaging Design Served)

Tsernovo, by Slab
How do you bring a traditional Greek wine into the 21st century? This decadent red takes a dark and sexy route that takes full advantage of the strong letterforms in the Greek alphabet. The resulting design is so sleek, graphic, and contemporary that it doesn’t seem to matter that we have no idea what the label reads.
(Via Packaging of the World)