3. Determining Distribution Intensity

3.1. Intensive distribution -distribution product through all available channel

3.3. Exclusive distribution -distribution product through a single wholesaler or retailer in specific geographic region

4. Direct Selling

4.1. Direct channel -carries good directly from a producer to the business purchaser

4.2. Direct Selling -direct sales between producer and final user -important option for goods that require extensive demostrations in persuading customers to buy

5. Channels using marketing intermediaries

5.1. -producer to wholesaler to retailer to consumer -producer to wholesaler to business user -producer to agent to wholesaler to retailer to consumer -producer to agent to wholesaler to business user -producer to agent to business user

6. Contractual System -coordinates channel activities through formal agreements among channel members

8.4. Warehouse location -main influences on choice -

10. Radio Frequency Identification (RFID) -techonology that use a tiny ship with identification information that can be read by a scanner using radio waves from a distance -use to grant access to restricted areas

11. Logistic Cost Control -distribution function accounts for half of a firm total marketing costs -reexamining each link of their suply chains to identify activities

13. Customer-service standards -state the goals and define acceptable performance for the quality of services -after these standards are defined, desingners assemble other physical distribution components to meet these standards at the lowest possible costs

14. Classes if carries

14.1. Common carriers -provide transportation services as hire carriers to public

14.2. Contract carries -for hire transporters that do not offer their services to public

18.2. Vertical conflict -occurs among members at different levels of the channel

18.3. The gray market -goods produced for overseas markets

19. Vertical Marketing system

19.2. Benefits -improve chances for controlling and coordinating the steps in the distribution or production process leading to greater efficiency of channels -lead to develop economic of scale -let a manufactur expand into profitable new business