The European Commission today publishes two reports to coincide with an international conference that is part of the Italian Presidency of the EU, urging cultural institutions in Europe put more cultural heritage online with government support:

Onereport looks at how to digitise, make accessible and preserve culture online, the second report explains how our film heritage can be rescued from rotting cans. Digitised cultural material is a great common and free resource for developing cultural and educational content, documentaries, tourism applications, games, animations and design tools. This can help creative industries to grow beyond their current share of 4% of EU's GDP.

Europeana, the EU's digital museum, library and archive already includes 33 million objects from hundreds of Europe’s best museums and libraries, making it the largest and most significant digital cultural collection in the world. Most recently, the Thyssen-Bornemisza Museumin Madrid agreed to make their masterpieces accessible through Europeana.

European Commission Vice-President @NeelieKroesEU said: "Culture feeds the soul, but it is also a business opportunity. Just look at the Rijksmuseum example: its RijksStudio application lets you play around with 150,000 masterpieces with no restrictions. Beautiful things happen when you combine culture and digital technology.

Or take Europeana – the best cultural collection that no-one has heard of. It could be 10 times bigger, have better partners, and be marketed globally as a symbol of what makes Europe great. This is the digital cultural challenge and opportunity."

The first report shows that digitisation remains a challenge, with only a fraction of Europe's collections digitised so far (around 12% on average for libraries and less than 3% for films).

The second report identifies barriers to film digitisation and online access, such as lack of funding (for every €97 invested by the public sector in the creation of new films, only €3 go to the preservation and digitisation of these films) and the high cost and complexity of copyright clearance.

The Commission encourages a more widespread and systematic use of the European Structural and Investment Funds to co-finance digitisation activities as part of projects having an impact on the regional economy.

The newly published document on Film heritage is the fourth report on implementation of the 2005 Recommendation on film heritage and the competitiveness of related industrial activities. It is based on replies of the Member States to a Commission questionnaire circulated in September 2013. The analysis shows how European film heritage risks missing the digital train.

In November 2013, the Commission also adopted revised criteria for assessing member states' support schemes in favour of films and other audio visual works (Cinema Communication on State Aid). Since then, the Commission is asking Member States to provide information on the deposit of financed films and on mechanisms that facilitate their use for public interest by film heritage institutions every time that a new State aid scheme is notified.