Ice Cream in Switzerland

Health and wellness remains a major concern of Swiss consumers, a factor which impacted the growth of ice cream in 2014. Swiss consumers are increasingly aware of synthetic chemical ingredients in ice cream and are choosing products with natural replacements. Transparency in the origin of raw materials is also becoming an ever-more important concern for consumers. In addition, the Swiss parliament has resolved to better protect the “Made in Switzerland” designation for products and in June 2013...

Euromonitor International's Ice Cream in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

* Get a detailed picture of the Ice Cream market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Retail value growth of packaged food remained modest in 2017. This was chiefly due to maturity in many categories, which prevented packaged food companies and manufacturers from developing further sales and increasing their share. In addition, the economic consequences resulting from the abolition of the minimum euro exchange rate remained...

Changing lifestyles and increasing awareness of health and wellness both played a role in the modest performance of breakfast cereals in Switzerland in 2017. Manufacturers attempted to eradicate the category’s overly-processed image and reposition it as one offering healthier products. Moreover, competition in breakfast cereals was tougher...

Rice, pasta and noodles recorded only marginal gains in 2017. With little potential for growth (except in instant noodles, which is a less mature category), manufacturers had to use discounting and price promotions to attract consumers. Moreover, a lack of strong advertising campaigns further contributed to the category’s sluggish performance. Euromonitor...

The snacking trend continued to hamper the growth of baked goods in Switzerland in 2017. Particularly among younger generations, there is a growing tendency to skip meals, including breakfast, instead opting for frequent snack breaks. Core baked goods in Switzerland are usually consumed during meals, thus being negatively impacted by this...