Finding Your Tribe Online

This is a preview of TAP!2013 — A conference I am helping organize about digital publishing and content.

The widespread use of social networks has fundamentally changed how human beings connect and communicate. In this session, TAP! speaker Alexandra Gebhardt will help you learn how to find your audience ‘tribes’ so you can maximize the impact and exposure of your content and connect with your readers.

We will review the differences in behavior, language, and culture across various social networks including Facebook, Twitter, YouTube, LinkedIn and others. You will leave understanding how to fine-tune your content to appeal to the passion and tribe of each audience, the inherent traits that make us ‘human’ and encourage us to help, create conversations, and take action.You will also learn how to think differently about your target audience and find creative ways to attract new readers who are excited about your content.