WHO IS THE LION’ESQUE GROUP?

Beginning with the vision of the branded experience, Lionesque Group guides clients throughout the entire lifecycle of the “pop-up experience.” The advisory begins with a deep dive and conceptual ideation, and continues with project management from pre-planning to store opening, and concludes with the merging of Lionesque Group’s knowledge of social media strategy with the company’s deep Rolodex of partners and sponsors.

Our Company Values

Bold Vision

We make it our mission to think outside the box so that your brand makes an long lasting impact with your target audience.

Innovative Strategy

We scour the globe for what's new, fresh and cutting edge, and bring innovative ideas to your pop-up activation.

Reliable Support

We are an extension of your team from ideation to break-down, and have an extensive database of vetted vendors and partners for you to leverage.

Passionate Execution

We take the time to evaluate your options, plan the most effective strategy and are fully invested in your success today and in the future.

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OUR SERVICES

We will work with you to assess your goals, brand DNA and customer targets. Once we have completed a deep dive into what your company is looking to achieve, we will develop an activation strategy that promotes your brand's message and engages your target audience.

With a clear strategy roadmap, we will create and deliver a conceptual plan and budget proposal that incorporates all estimated moving parts for an effective pop-up shop.

Once strategy has been developed and budget estimates have been approved, it’s time to find the best location for your pop-up store. The Lionesque Group will leverage its long-standing relationships with real estate partners and procure the ideal location; a location where foot traffic and customer demographics are inline with your key targets and the aesthetic of the space is on brand with yours.

We will assess permitting and occupancy needs and ensure you are prepared with necessary paperwork and certificates for your event(s).

After a location is selected, we will move into the design phase to create space renderings and flesh out space layout, including exterior and interior elements. The design phase will be developed in accordance with developed budget projections and deliver the message of your brand and activation strategy.

We will ensure your layout upholds a retail point of view and is optimized for customer flow, interaction and transacting.

From the opening reception to co-hosted events, we will work with you to flesh out a calendar of events for the duration of your pop-up store that amplifies your brand’s reach and cross marketing channels to your key customer targets. We will secure strategic partners and sponsors that compliment your message and extend your reach.

From conception stages, we are actively thinking about achieving your goals. Whether it’s brand awareness, customer education, sales or testing a new market, we will ensure you are positioned to gather data that will increase your ROI short term and longer term.

i) Traffic – We will monitor traffic, dwell times and conversions.

ii) Sales – We will ensure you are positioned not only to run sales, but to collect data on your customers for future follow-up as well as service and merchandising enhancements.

iii) Social – We will identify key influencers during your campaign and report on engagement metrics and sentiment analysis across social media platforms.

NOW available: The Pop-Up Paradigm via Amazon.com

NEWS

As a brand, you will come across many opportunities to visually introduce yourselves to new customers and new markets. Some may be as grand as your very own storefront with a pop-up or as small as a table or booth at a trade show. No matter the size of the space, you should never have to sacrifice the quality of your brand message. Here are a few tips on how you can make a big branding impact, even in the smallest of spaces.

This past weekend New York City welcomed the best of the basketball world onto its courts. The NBA All-Star weekend took over Manhattan and regardless if you had tickets to the big game or not, there were still many ways to satisfy your basketball fix. Anyone who wanted to meet some of the NBA’s greatest legends, or wanted to be the proud new owner of some of the exclusive items from the All-Star Collection, found themselves at the Steiner Sports and Packer Shoes & SneakersnStuff: Token38 Pop-Up Shops. […]

Designers and retailers are always looking for ways to expose their brand to customers, and pop-up shops have become an increasingly popular strategy for both emerging designers and large companies. This week Melissa Hall, founder of The Emerging Designer, interviewed our CEO Melissa Gonzalez on how pop-ups can benefit brands along with insider tips on producing one and making it a success.

It has been very rewarding working with The Lionesque Group to rent our flexible space for pop up shops. They have been extremely professional and diligent with their approach and have successfully assisted Refinery Hotel in executing short term and long term pop up shops. We enjoy the collaboration and look forward to continuing this partnership into 2015!

Manya duHoffmannDirector of Sales & Marketing, Refinery Hotel New York

“Helping you grow turns us on!” Melissa Gonzalez and I have been working closely together since 2009 helping each other build a business. Our individual skills and personalities have made us a good team looking to make a difference with what we have and what we can do.

John KnowlesDirector of Marketing, The Roger Smith Hotel

Working with Lion’esque Group was one of the best decisions we made in regards to our first popup experience in NYC. Melissa and her team were awesome – always very responsive and super efficient at helping us problem solve any challenge. They contributed significantly to the success and smooth execution of our whole experience.

Lindsey LindemulderMarketing Specialist, CAT Footwear

This fall we chose to open a pop-up in New York to test the market and to build brand awareness; working with Melissa and her team ensured that we achieved both goals as we acquired new customers and converted higher sales with our existing customer base.

Veeral RathodCEO, J. Hilburn

As a new designer, it was instrumental having Lionesque Group to guide us through pop-up preparations. From shop design to strategic partners like Songza, Melissa is hands-on with ensuring the brand’s voice and aesthetic leaves a lasting impact to both new and current customers.