Nielsen marks Asian Pacific American Heritage Month

CHICAGO (May 20, 2013 – All month long, Nielsen will weekly unveil a series of videos highlighting notable Asian Pacific Americans and their accomplishments in recognition of the Asian Pacific American Heritage Month in May.

The videos feature important Asian Pacific American figures throughout history who have made a positive impact in empowering and advancing the Asian Pacific American community. Videos also focus on key facts from “State of the Asian American Consumer,” the first-ever Nielsen report on Asian Pacific American’s consumer power.

As the leading global research company on audience measurement, marketing information and intelligence, Nielsen recognizes the importance of celebrating the diverse audiences that make up the overall consumer base. By highlighting influential Asian Pacific American figures in entertainment, film, media, politics and business, Nielsen provides clients with a broader understanding about the increasing influence of the Asian Pacific American consumers.

Nationally, Nielsen provides measurements for television, online, mobile and radio.cross platform and social media. In addition, more than 65 percent of the business focuses on measuring what consumers buy in grocery stores, drug stores, convenience stores, gas stations, and supercenters. The cutting edge technology and research tools pioneered by Nielsen enable the company to provide trending data and insights, including ones featured in the Asian Pacific American Heritage Month videos.

Notable Asian Americans highlighted in the video vignettes include:

• Ang Lee was recognized as the first Asian-American director to win an Academy Award for Best Director for the film “Brokeback Mountain.”

• Colonel Young-Oak Kim became the first Asian-American and first minority officer to command a combat battalion for the U.S. Army.

• Daniel Inouye was the longest-serving Asian-American senator in U.S. history by serving his home state of Hawaii for over 50 years. With a growing Asian-American population that is anticipated to reach 20.9 million in the next five years, it is expected that more Asian-American elected officials will rise to represent their communities.

• Frank Jao, a prominent Asian-American businessman, largely credited for setting the cornerstone for Little Saigon in Westminster, CA, by providing Vietnamese Americans with services and tools to build their American Dream.

• South Asian-American actress, writer and producer Mindy Kaling, appeared as the main character on the highly-related television show “The Mindy Project,” which debuted last October.

• YOMYOMF (You Offend Me, You Offend My Family), with a mostly Asian-American cast, one of YouTube’s first funded channels, which underscores the increasing influence of Asian-Americans in social media and technology. In fact, Asian- Americans view 3,600 web pages monthly, which is 1,000 pages higher than any other demographic group.

To view the Nielsen Asian Pacific American Heritage Month videos, visit Nielsen’s page on Facebook by searching Nielsen Community. To learn more about Nielsen, its methodology and insights, please read more at Nielsen Measurement and the Nielsen Community Page at www.nielsen.com.