Superfly finds the most valuable travel option — but not the cheapest

Superfly, a web service that helps users manage their airline, hotel and rental car rewards to find the best travel options, announced it is launching its website today at TechCrunch Disrupt in San Francisco.

Superfly gathers information about a traveler’s behavior based on their rewards information and provides an analytics suite to help track rewards programs and the like to find travel options that provide the best value in terms of price and the number of rewards points.

The travel analytics site isn’t actually going to find users the cheapest flight, it’s going to find whichever travel option offers the most “value” to travelers based on their rewards programs with various airlines. A Delta flight to Dubai, for example, might be more expensive than other options but elevate a traveler to a new level of preferred flying status — so it offers more value than a flight that might be around $100 cheaper.

Users link their rewards accounts to Superfly and get a quick snapshot of their preferred status with various airlines and hotels on the site’s homepage. They can plan trips through the site to figure out which ones offer the most value, as well as see some credit card rewards programs that will elevate them to the next level of preferred status with carriers like American Airlines. They can also see their “net worth” based on their rewards points and programs, as well as where they rank among other Superfly users.

Superfly is free for end-users, and the company gets referral bonuses from credit card companies and airlines for pushing their rewards programs to travelers. That amounts to around $29 in revenue yearly per user in a target audience of around 40-65 million travelers, said Superfly CEO Jonathan Meiri.

The Tel Aviv-based company was founded in December last year and has raised $50,000 thus far.