Beijing time January 4th, the Losangeles Lakers, the new Lewis Williams of the new team, beat Feinikesi Suns for three consecutive wins. In these three victories, Williams took 19 points, 24 points and 30 points respectively, showing a hot hand.
entered the thirty years of age, the 2015-2016 season for Williams, is a crucial year occupation career. As the "best sixth person" of last season, this season's transformation is urgent and needs to be changed and reborn. The Losangeles Lakers must shoulder more responsibility than ever.
the first day of the 2016 new year in the United States, the Lakers were in the same embarrassing position as the first Philadelphia 76 in the East. In the face of the old club, Lewis Williams resolute, scored 24 points and 5 assists to help the team in the first season winning streak.
, as he said when he joined the Lakers last year, was confident that he was able to maintain a high level of scoring. In the fourth quarter contest with the 76 team, the opponent once chased the score by only three points. Williams is the key moment twice hit three points and his teammates played together more than 2 of the 15 wave of attacks, lay one victory.
in the next day with the Suns, the Lakers took home court 97 to 77 victory over the opponent, let the swallow even defeated bitter at the same time, also in the beginning of the end of the year, the end of four successive defeats three game winning streak! Williams cut off a top 30 points in a single season, with 7 rebounds and good at the defensive end. When
talked about the team's "winning spoon", Williams attributed the win to more communication and mutual trust between his teammates. Although the Lakers were still at the bottom of the west after three consecutive wins, they were looking back to the confidence and feeling of victory.jungle Camo
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Shanghai International Marathon is about to usher in its 20th anniversary, from the United States century professional running brand Saucony , will also during this period, heavy launch elaborate Kinvara 6 "Shanghai" limited running shoes. This is the tribute horse and build, uppers dazzling China red color, with orange gradient design, such as the burning of the yellow, lemon yellow bottom collocation. The side of the heel is the unique representative architecture of Shanghai, the Oriental Pearl Tower, the Jinmao Tower and the global financial center designed to achieve the silhouette effect and become a microcosm of the Shanghai international metropolis. Similarly, the heel of "Shanghai" word concise and neat show, as a special paragraph of the city confirmed. The special gift box with Tee is priced at 999 yuan, while the Kinvara 6 running shoes priced at 969 yuan.
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(Editor: Chang fan) by Andre Agassi grand slam the 20th anniversary of that air tech Challenge Series in this year may is out enough of the limelight, the this air tech challenge 3 to return to the familiar neon neon hue, overwhelmed has a clear physical details released, quintana white hit, use purple embellish sideways leather texture and to brisk orange decorative details, in bottom enabled Splash Effect in; shoes has been in the shop as part of the advance sale. source: Rock City Kickssome time ago there have been reports of the blue Nike Air Max 1, this time on sites such as Concepts stores. Select a combination of traditional leather and mesh on the upper material, sapphire blue vamp is located on top of the navy in the bottom and SUEDE FENDER, although slightly shallow blue Swoosh not dazzling, but red lace holes and followed by Nike Air words detail to modified bright to mention the role. source: sneakernewsthis summer, retro extension Asics Tiger again brought outdoor theme color shoes for us. The design of the new Gel Lyte III and Gel Lyte V, design inspiration and material from the earlier "outdoors pack", respectively, with grey and yellow as the keynote presentation, and their integration into the apple green and dark red high contrast colors. At present, the series is available for purchase through the Swiss shoes shop Titolo. Search APP store "get my sports life" to download and installation of get app, here are share Daren, the goddess of the sun, hot shoe money grab single worry; God help you to identify genuine and fake shoes. For enquiry micro channel dunkhome, microblogging "when clients", let more people to get your life! Source: Titolo& nbsp; & nbsp; & nbsp; years, Adidas has always believed that "nothing is impossible" (Impossible is nothin cheap air jordans g). In China, the United States has lagged behind Nike German company, hoping to end a catch-up role in 2008, in the Beijing Olympic partners to pay huge sponsorship fee, it needs to immediately find the feeling to be the first.
starting with one of the world's largest store. Adidas has just package under the Beijing Sanlitun street, a four-story house independent. The once famous bar street in prime locations, will soon become one of the most cutting-edge fashion mall Beijing. July 5, this is known as the world's first adidas Brand Center store official business.
Adidas and its clover and Y-3, etc. all the crowd in this brand new 3300 square meters of space. For the Beijing Olympic Games designed sneakers were on display at the floor very prominent "Made for Beijing" space, Adidas 2008 Olympic project director Kerui Jia told the "Business Weekly", the company's development team for the Olympic Games 28 major items design 43 different sports shoes.
Adidas seeking every opportunity to reveal their identity partner of the Beijing Olympic Games, which is its win in China, the most important moment of the game. Prior to this, the Olympic sponsor is plagued by frequent rival Li Ning and Nike hog the limelight.
Li Ning in the bidding immediately after losing the Olympic sponsors has made cooperation with CCTV, and the crystal with the Li Ning brand logo onto the Olympic Channel host and reporter who photographed. Nike hands with a big star - Liu Xiang even put him on the cover of the company's annual earnings.
In addition to the limelight of Liu Xiang, Yi Jianlian, Nike has sponsored 28 major items of 22 Chinese sports team. Li Ning also has a Chinese diving team, tennis team, gymnastics team and the shooting team four gold sponsorship of the popular team. Adidas sponsored sports teams are volleyball team, judo team and are not optimistic about the football team.
This allows for a time many consumers can not tell who is the real Olympic sponsor. And with Hu Jia, Zheng Zhi, Sui Feifei, Chinese women's volleyball team as the protagonist of "2008 together, nothing is impossible" Olympic-themed advertising, is the history of Adidas in a single market launch of the largest marketi jordan 3 katrina 2018 ng campaign, even more than two years ago in Germany World Cup. This spending big money making Olympic advertising, although covered Beijing, Shanghai and other cities metro, and recently won the Cannes advertising festival Golden Lion award for outdoor classes, but its overall tone gray has been let the audience do not speak ill of their One.
more ring true is that the selected Adidas spokesman in a series of Chinese athletes, there are a number of injuries due to poor performance or gradually leave people's attention. For example, the last Olympic men meter platform champion Hu Jia, who slightly melancholy temperament of some players almost missed the Olympics. With the Chinese soccer team once again to stop the World Cup, everyone, another spokesperson for Adidas Zheng enthusiasm also affected. Women athletes Ma Xiaoxu due to poor performance, basically did not how to play in the 2007 Women's World Cup, and this year's Women's Asian Cup, she is unsuccessful squad. These are enough to make the Olympic Games had wanted to enhance the popularity with Adidas feel depressed. Until July 1, a notification is not much in the hands of the executive power of China Advertising Association issued, only to regain Adidas pleasant mood. It provides from August 1 to August 27, the non-Olympic sponsors active in the ad may not invite to participate in the Olympic Games and the athletes, coaches and officials as a spokesperson. Many brands will be affected, including Nike, Anta and 361 & deg; and so on.
And early June before this, Beijing Olympic group will guard the Olympic Games held a special conference call on stealth marketing, Li Ning's logo from the CCTV Olympic Channel host, reporter photographed the body and disappearing column.
"We are very pleased," Kerui Jia like a relief, "BOCOG put the effort to protect the interests of the Olympic partners."
Adidas for the Beijing Olympics sponsorship has indeed paid no small price. By convention, the Olympic partners do not disclose their sponsorship amount, Adidas is no exception, but the wide spread Adidas price of 1.3 billion yuan to the seat before winning the argument, while the foreign media widely speculated that 80 million to 100 Cheap jordans online million US dollars is reasonable number.
"Sports sponsorship is the core of the star, then the sports teams, the outermost is the tournament." Beijing too much of Zhu Xiaoming, president of sports marketing for the "Business Weekly" said.
In the just-concluded 2008 European Cup, the Adidas-sponsored teams defeated Nike-sponsored team finals, Adidas luck seemed good. But in the Chinese market, if you want it to do so by virtue of the Olympic defeat Nike, obviously it requires more than just luck.
Adidas hopes more gains huge sponsorship fee, which use the Olympics to store expansion plans and branding of progress. In early 2006, Adidas Global CEO Herbert? Heiner (Herbert Hainer) announced that at the end of 2010 out of 5000 to open stores in China, and now from this goal has been very close.
All along, Nike and Adidas, and not to disclose the number of stores in the Chinese market, in August last year when Nike Wangfujing (market share it) opened the first Chinese outlets, the outside world is estimated that each of the two companies in China about 3000 stores. Information provided in the Adidas "First Financial Weekly" shows that as of the end of 2007, it stores in China over 4000. Over the same period, the number of Hong Kong-listed Li Ning Company stores for 5233.
"Nike is China has experienced over 50% growth," June 2007, Nike CEO Mark? Parker told Reuters, within a year, Nike's sales in China will be more than one billion US dollars. In May 2006 the end of the quarter, Nike's revenue in China was only about $ 600 million.
Of course, Nike has also benefited from the weak dollar within two years of the yuan. Adidas in the Chinese market in 2007 grew about 45% in revenue growth this regard, the two sides almost the same.
But in any case, the number of stores as good as Li Ning, the amount of sales face of Nike, Adidas desire 2008 does not seem so easy to achieve. And Kerui Jia believes that the Olympics is to show the Adidas brand image and innovative spirit of the best stage. As the Beijing Olympics partner Adidas for all staff, volunteers and the winner to provide clothing. In opening the world's largest flagship store, the Adidas will then publish the final by winning the Olympic global collection costume design.
In this flagship store, Adidas brings not only experience testing, personal customization, creativity and other fresh stuff, it is the line of the brand are focused to demonstrate this. In addition to the familiar Adidas and clover retro series, also includes cooperation with GUCCI designer Stella McCartney brand of the same name, in cooperation with fashion brand Diesel "The 10 ways" jeans, adidas Golf, the Porsche family and high-end independent brand Y-3. These high-end brands are usually expensive, pants a Y-3 is usually 1 to 3,000 yuan can be sold, Porsche Diesel jeans, sneakers and basic price should be more than two thousand yuan.
As an Olympic sponsor Adidas also will accelerate the pace of expansion. In late 2008, Adidas plans to increase the number of stores China 5000, and by 2010, the adidas Group sales in China to break the one billion euros (about 10.87 billion yuan), opened 6300 stores and 1000 Adidas Reebok (Reebok ) stores.
"We want to become the first Chinese sports brand in 2008." Bi Po-yuan, vice president of Greater China Marketing Adidas said. "We believe we have fully prepared, but our plans are being implemented." He looks confident.
But expanding store sales also able to make simultaneous growth? Zhu Xiaoming that, despite Anta, Erke and other local brands in big cities like Beijing, Shanghai market did not seem great, but in the second and third tier cities they had occupied the position. "It is impossible to ignore by our strength, Nike or Adidas if you can not go in, it will be difficult to achieve sustained growth."
Herbert? Heiner had previously announced that, in a number of county-level cities in China, Adidas has opened a store, and with the development of business in China, midrange and low-end products will be more and more access to markets.
In this regard, the Nike company to "Business Weekly" said a written reply: The company's focus on first-tier cities, hoping soon to the retail environment is relatively good second-tier cities development, and third-line market is not the primary question, but still have a chance in the long run.
Adidas Group in fiscal 2007 income of 2.254 billion euros in Asia (about 24.3 billion yuan), an increase of 11.6%. Nike's fiscal 2007 revenue in Asia, only $ 2.283 billion (about 15.6 billion yuan), but China is Nike's largest market in Asia, but also its second largest market outside the United States.
Since Adidas annual revenue in the Chinese market has always been tight-lipped, the gap between it and Nike can not get an accurate answer. According to Nike said its 2007 fiscal year (ending by the end of May 2008) of revenue in the Chinese market is roughly $ 1 billion (about 6.8 billion yuan). Adidas expects its own 2010 annual revenue in China will reach 1 billion euros (about 10.7 billion yuan), so if you push back in accordance with its 45% growth rate, Adidas in 2008 revenue in the Chinese market should be more than 5 billion yuan (this does not take into account annual revenue growth rate and exchange rate changes and other complex issues, so this conclusion can only be used as a general reference). This data before the industry had come to "10 billion yuan gap" more consistent conclusions. At present, Li Ning and Anta in fiscal 2007 revenues were 4.35 billion and 3.18 billion yuan.
If the only difference between Adidas and Nike, more than 10 billion yuan, then this is not really a big gap, but in order to achieve rapid growth in the Chinese market to catch up with Nike, Li Ning throw, Adidas also tried a variety of needs way, including giving the product more attractive to young people.
Currently, the Adidas brand will be divided into two series: Adidas sports performance (adidas sport performance) and sporty (adidas sport style). Among them, the athletic performance products provide 70% of revenue.
Adidas are by a bolder market behavior to achieve its objectives, in cooperation with many fashion brands are more concentrated expression of this intention. It is trying to design and fashion sense to beat the competition. "Adidas created a dedicated sports wind sector, developed with clover series and other fashion brand-oriented market," Bi Po-yuan told the "Business Weekly", "Through such as Y-3 collaboration, we have it in the fashion industry strong competitive edge. "
Y-3 Adidas and famous Japanese designer Yohji Yamamoto, co-founded the brand that in 2006 Y-3 to open its first store in China World Trade Center Beijing luxury converge. Bi Po-yuan also revealed TaylorMade Adidas plans to open a city in China - adidas Golf brand stores, in order to promote the company's retail strategy in China. Previously, Adidas golf products sold in some stores, a golf T-shirts are usually nearly a thousand dollars.
Compared with Nike, Adidas brand image has long been more emphasis on the technical route to go, it's fame is closely linked with the design for the Olympic athletes sneakers.
? 1936 Berlin Olympics, Jesse Owens, the American founder Adolf Dassler adidas Dengzhe its special spikes to win four Olympic gold medals;? To the 2000 Australian boy genius Ian Thorpe wearing? Adidas developed together piece swimsuit with a star athlete on the field. 36 consecutive years, Adidas has provided the World Cup ball game, this sponsorship will continue at least until 2014.
1972, Nike company, it is designed for ordinary people jogging shoes suddenly become an American favorite. Gradually, this appears to be more fashionable, younger, more individualistic dream doctrine of US companies beat Adidas to become the first sports brand in the world today.
In China, Nike has recently begun expanding Nike Golf brand stores, and its Converse brand to operate independently in the past two years to re-win the market. On another point, as traditional sports, like the United States and Germany, Nike and Adidas are often considered representing the basketball and football. Nike, the American heroism, liberal culture to the Chinese, and with the NBA's entry and expanding influence, through the development of Nike 3 on 3 basketball and other grassroots activities firmly grasp the Chinese younger generation, they is the sports brand's most powerful consumer groups.
Adidas recognize that, "no brother, no basketball", in 2007 on the subject of advertising is impressive. After the 2005 acquisition of US firm Reebok, Nike and NBA signed which replaces the 11-year clothing sponsorship contract, it is also the sponsor of the NBA China Games. Nike football field to penetrate in the recently acquired British veteran of Umbro.