The app will also be available at L'Oréal makeup counters and in free standing stores. The partnership aims to provide new and creative ways to create seamless consumer journeys online to offline.

According to the companies, the partnership has been in the works for a while. The collaboration began at the 2017 Cannes Film Festival during which L'Oréal displayed 64 virtual beauty looks for YouCamapp users in the U.S., India, Mexico and Russia.

Perfect Corp. CEO, Alice Change, was quoted saying, "We are delighted to partner with the beauty industry leader L’Oréal to offer a seamless makeover experience that brings brand products to life through AR technology. This partnership allows beauty fans around the world to experience L’Oréal products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty.”