Chromecast off to a great start in Europe

Shortly after Google launched its Chromecast dongle in various international markets, a report says the device is quite popular in Europe, singling out U.K. and Norway as top markets for the device. GigaOm says that Curry sold a Chromecast every 4.5 seconds on launch day in the U.K. Some stores sold out the allotted stock on launch day, with one representative calling it “one of the most successful launch days, both online and in-store, in recent years,” comparable with an iPad launch – however, the Chromecast is a significantly more affordable purchase option for consumers.

Norway’s Elkjøp retail chain also confirmed strong Chromecast sales, ordering a second batch of 40,000 units to meet up demand, described by a spokesperson as “second to none.”