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Visitors and Residents: The Hows and Whys of Engagement with Technology

Connaway, Lynn Silipigni. 2016. “Visitors and Residents: The Hows and Whys of Engagement with Technology.” Presented at the Library Association of the Republic of China (LAROC) Annual Meeting, Taiwan, December 10.

Visitors and Residents: The Hows and Whys of Engagement with Technology

1.
Library Association of the Republic of China (LAROC) Annual Meeting | December 10, 2016
Visitors and Residents: The Hows and
Whys of Engagement with Technology
Lynn Silipigni Connaway, PhD
Senior Research Scientist and Director of User Research, OCLC

2.
“A majority of U.S. adults – 62% – get news on social media, and
18% do so often...”
(Gottfried and Shearer 2016)

3.
“With 150 million people
sending “snaps” every day,
Snapchat—the social
network that relies on
ephemeral, in-the-moment
photos and short videos—
now has more daily users
than Twitter…”
(Nicks 2016)

4.
As a result of public library technology access:
32 ½ million people pursued educational activities
30 million used library computers & Internet access for employment
or career purposes
28 million people sought information or carried out tasks related to
health & wellness
(Becker et al. 2011.)

6.
About Digital Visitors and Residents
o Identify how
individuals engage
with technology
o How they acquire
their information
o Why they make their
choices
(White, Connaway, Lanclos, Hood, and Vass 2014)

16.
“It’s like a taboo I guess with all
teachers, they just all say – you
know, when they explain the paper
they always say, ‘Don’t use
Wikipedia.’”
(Digital Visitors and Residents, USU7, Female, Age 19, Political Science)
The Learning Black Market

17.
“At first I started looking
online, and it was a little
bit overwhelming…I
ended up reaching into
my mom’s cupboard and
using a recipe that I found
in one of her old
cookbooks. The recipe
was just what I was
looking for...”
(Digital Visitors and Residents, USS3,
Emerging, Female, Age 17, High
School Student)
“Convenient” Isn’t Always Simple

20.
“I could live without the
smartphone, but I can't
work without the
smartphone, which are
two different things.”
(UCSCG2, Embedding, Female, Age
25, Humanities)
Tablets, computers, smartphones and papers…

21.
“…around half of newspaper readers consume newspapers only in
their printed form. They are more likely to often watch local TV news
than those newspaper readers who access the paper online instead
of or in addition to the print edition.”
(Barthel 2016)

22.
“So, it's... I mean, people who use books are dinosaurs now.”
(UCSCF2, Experiencing, Male, Age 39, Social Sciences)
“(With digital information
alerts)….It is like with
books, you keep them but
you don’t want to trash
them because you have
some kind of emotional
relationship with books…”
(UOCG4, Health Sciences
Postgraduate Student, male,
aged 41)

23.
The future…
“Seria un mix de telèfon mòbil i dron, que jo parlant li pogués fer una
pregunta, i ell em projectés una imatge o em donés la informació sense
que jo tingués que deixar de fer el que estic fent...deslligar-me del
transport d’aparells. Que voli al meu costat...projecta’m la pel.licula a la
pared....”
“A mix of mobile phone and a ‘drone.’ Just talking with it, it would provide
me all the information, for example, to project a film on the wall…just not
to have to use an artefact, not to transport tools...” (UOCFE6, Male, Age 53,
Health and Computer Science Faculty)
The magic future would be…

25.
“When I learned to make béchamel sauce, my
mother would have gladly taught me, but she was
not available, so I searched on the internet… I
searched for a good video.”
“Quan vaig aprendre a fer
beixamel, la meva mare
hagués estat encantada
d’ensenyar-me a fer-ne
però com no hi era vaig
buscar per Internet...vaig
buscar un vídeo.”
(UOCG3, Male, Age 28, Computer Science)

26.
“En temes de salut o així no solo acudir a Internet per res perquè
...poses que et fa mal un dit i acabes tenint pesta bubònica...no es
fiable, a internet...lo probablement improbable és lo segur. Aquí si
que acudiria a contactes reals.”
(UOCG3, Male, Age 28, Computer Science)
“Regarding health affairs, I usually don’t search on the internet
because… you have pain in one finger and then you end up
[thinking] you have the bubonic plague… It is not reliable…
improbable things become sure. For this situation, I would use
personal contacts.”

27.
• Students from
any group
rarely
mentioned
librarians
• Faculty of all
groups
– Mentioned
librarians
slightly more
often
– Still less than
half of the time

28.
“Wikipedia… it’s perfect, because it gives you the words, the things,
the technical words that you need to look, keywords, so Wikipedia
is always, always the first step.” (UOCG1, Male, Age 35-44, Professions and Applied
Sciences)

29.
The future…
“The Google they want to
sell us but that it is not…,
the one that you could use
with natural language and
that the system will
interpret for you. As simple
as presenting my father
with the “best patatas
bravas recipe” and it
appears...but that was a
simple question...” (UOCFE5,
Female, 26-34, Formal Sciences)
The magic future would be…

31.
Convenience/Ease of Use/Accessibility as
reasons for selecting a source were mentioned
often by all groups.

32.
“So I check three or four
websites and if it is more
or less the same, so ok, I
am confident.”
(ESG01, Embedding, Female, Age 26-34, Formal Sciences)

33.
The amount of information available was mentioned as a
motivating factor in choosing sources by 100% of UOC
Faculty, 60% of UC3M Faculty, & 40% of both US & UK
Faculty.
Positive = Ability to find almost anything.
Negative = Experience information overload & need to
determine & manage what is relative & accurate.

35.
The future…
“To have access to all full text…and more criteria to
select…To have a criteria tool for helping me to personalize
my experience” (UOCFI2,Male, Age 34-44, Social Sciences)
The magic future would be…
“Un sistema personalitzat que coneixés els teus atributs
personals i et presenti els resultats en una combinació de
vídeo i mapa conceptual”
“A personalized system that would know your personal
attributes and show you the results in a combination of
video and conceptual map” (UOCU3, Female, Age 19-25, Social
Sciences)

40.
“Correu electrònic I whatsapp, I l’i.message d’Apple. Per la privada I per la personal.
Tinc dos telèfons. Un que el té tothom I un que el té el meu marit I els meus pares
que és per quan vull desconnectar”
(UOCFE5, Female, 26-34, Formal Sciences)
“E-mail and Whatsapp, and i-Message from Apple. For public and private life. I have two
phones. One that everyone has, and another that only my husband and my father know
about. That is the one I use when I want to disconnect”.

41.
The future…
The magic future would be…
“The perfect way … would be just asking in
a voice message, not using the computer…
just walking down the street … saying I
“need”…”
(UOCFI3, Male, Age 48, Information and
Communication Studies)

43.
Social Media was mentioned across all Faculty groups, with
Facebook being mentioned the most.
“Hi ha moltes xarxes socials. Hauria d’estar vivint a
diferents espais…i la vida és una. Facebook et genera
una personalitat, Twitter te’n genera una altra, i...no tinc
vocació d’esquizofrènic.” (UOCFI5, Male, Age 44,
Law)
“There’s a lot of social media places. I must be living in
different places…and life is just one. Facebook makes
you one personality, Twitter makes you another
personality, and...I have no intention of being
schizophrenic.”

48.
The future…
The magic future would be…
“Tenir tota la informació al mateix
lloc, que quedi integrada.”
“Have all the information available
in the same place, so it will be
integrated there.”
(UOCU9, Female, Age 45-54,
Arts/Humanities)

52.
“I can’t understand
how people can give
their opinions (on
Twitter) in a such small
space, with few
characters. For me it is
very difficult to say
something with value
and make people
understand me.”
(UOCFI1, Male, Age 43, Computer Sciences)

59.
It’s time for a change
“Librarians have
an opportunity to
become part of
users’ social
networks and to
put resources in
the context of
users’ information
needs.”
(Connaway 2015, 23)

60.
Embedded librarianship
…be where our users need us
“Our experience with a proactive chat model…
showed us that there is indeed a ready-made
market for our services right on our own library
pages...”
(Zhang and Mayer 2014, 205)