The concepts of probiotics, prebiotics, microbiome and skin ecology could revolutionise the cosmetics industry. Several cosmetic brands have already invested in the segment. The best known, Mother Dirt (from the American company AOBiome), suggests to “rethink the notion of healthy skin”. Several other players have launched skin care promising “to help maintain skin balance” or formulas “compatible with the natural biome of the skin”.

The aim of this conference is to take stock of scientific knowledge and see how marketing services can already take it on to innovate and meet the new expectations of consumers.

To better understand how this concept could revolutionise the world of beauty, and share the experience of the pioneers, we offer you an informative workshop to understand, formulate and communicate on this complex topic.