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BDB unveils revitalised brand and positioning

by BDB / 7th July 2016

Leading international B2B marketing communications specialist BDB today announced the launch of its refreshed corporate identity with an enhanced strategic positioning, and a unique offering that is unrivalled in B2B marketing communications.

The new strategic proposition is built on the premise of ‘ideas that connect’, and is demonstrated throughout the agency in the integrated services on offer, global nature of the work, and the award-winning campaigns generated.

Supporting this is a ground up overhaul of its digital footprint including the launch of a new website. Led by MD, Matt Smith, the website is the culmination of months of work by the new leadership team to reposition the agency and accurately reflect the depth and breadth of its experience, sector expertise and impressive client base.

With the addition, as previously announced in January 2016, of Jon Hallowell, as Creative & Brand Strategy Director; Sally Martin, Client Services Director and Dr. Catherine Butcher as Head of Life Sciences and Director of Asia, new MD Matt Smith has the right strategic leadership team to drive growth at the agency and provide a unique skills set to clients.

Matt Smith, comments, “We’re an established agency with more than 30 years’ heritage, and although we are not moving away from our 100 per cent B2B focus, we recognised the importance of building a business that moves with the times providing strategic, creative and integrated international programmes to our clients.”

He adds “We’ve long been the unrivalled specialist in unlocking global marketing opportunity for the world’s most admired B2B businesses & brands and now our corporate identity truly reflects it.”

The new identity has been designed specifically to demonstrate BDB’s heritage in specialist and integrated international B2B marketing communications, as well as showcase the wealth of experience in construction, food and nutrition, engineering, packaging, publishing and science and technology.

If you would like to find out more on the services that BDB provides, call us today on +44 (0) 161 925 4700 or email ideasthatconnect@bdb.co.uk.