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Cooper Ericksen, Lexus Vice President of Marketing said: “The spot uses the Black Panther’s life as a superhero and as royalty to show the two sides of the LS: performance and luxury. Uniting the LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

The music for the ad is Legend Has It by Run the Jewels and Marvel collaborated with Lexus to make this atmospheric and moody ad.

It was directed by Samuel Bayer and incorporates actual footage from the movie as well as some of the actors. It was filmed at night in downtown LA.