Do you really think the Reebok Easytone shoes will add tone to your glutes (the butt muscles) and legs? As Flava Flav once said, "don’t believe the hype!” Ladies, it's not going to work. Someone can walk behind you for 500 straight miles while you’re sporting a new pair of Reebok Easytones and I’m telling you, they’d never notice any difference in your behind. Keep saving for that trendy pair of Jimmy Choos and take a pass on the Reebok Easytones.

It’s never safe to be a naïve consumer in America, but that’s exactly what marketing firms focus on. I would almost guarantee you that the Reebok Easytone advertising campaign isn’t geared at women, but at the men with whom they spend most of their time. Think about it, ladies: How could the addition of just a little more rubber to the bottom of a shoe enhance muscles and/or decrease fat in your backside? More surprising to me when I visited the Reebok Easytone website was that the good people at Reebok actually suggest exercises (in addition to their fancy footwear) geared to help shape your legs into looking their best. And these weren’t passing hints or tips about changing your manner of walking; these were some pretty advanced exercises that, when completed independently of wearing a pair of Easytones, would most certainly build muscle in the area of your body you probably think about the most. Again, I urge you to not be duped by the Easytone charade.

I wonder where Reebok came up with the seemingly arbitrary number that suggests increased activation in the glutes by 28% when wearing a pair of Easytones? They also claim that your calves and hamstrings, by default, work 11% harder because of the instability of the “balance pads” on the bottom of the shoe. Where is there reference to a clinical trial with an experimental group? Where’s the fine print? It’s not there because what they’re selling can’t be done. However, they do draw the comparison that wearing their shoe would be like walking on sand while still wearing shoes. Walking on sand is challenging enough, and yes, I’ve seen people jogging (not walking) on beaches, but usually they do so down near the water, where the sand is wet and firm, right?

But hey, give Reebok credit for its exceptional marketing team. I mean, you usually can’t find spots this good unless it’s halftime of the Super Bowl. This commercial will make you laugh, so if that’s really all you’re looking for, definitely check out this ad.

Believe it or not, the secret to great legs and a firm behind has nothing to do with the sneakers. It has to do with YOU! First and foremost you need to have a healthy diet. Without a healthy diet you will always have some extra junk in the trunk! And that goes for everyone, not just women. And secondly, you need to be active. If you simply adhere to these two rules you’ll develop the kind of behind everyone will take a second glance at, no matter what shoes you are wearing.