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IDEO just completed 24 hours of prototyping in public from Tokyo to San Francisco. We've effectively pulled a global all-nighter. It's left me with the hollow feeling one has after last call, followed by the rush of adrenaline to press on and watch the sunrise. Paul's initial comments were right....

On Monday, IDEO Bay storytellers (San Francisco and Palo Alto) gathered in the San Francisco studio, bracketed by palm trees and sunshine.We began by exploring the Global Make-a-Thon inspiration from our colleagues around the globe. We also looked to the science and math underpinning our logo for inspiration. IDEO Chicago...

On Monday, IDEO Chicago's team filled the room with goodness. We kicked off the Make-a-Thon exercise by posting inspiration from the Six Themes Tumblr site and discussing some of the most prominent themes. The next thing we knew, Elaine Fong had filled the room with sounds from the nineties-—R&B style....

On Monday, the Global Make-a-Thon baton passed to IDEO New York. We explored our identity in three ways: as a language, as handwritten and as 'four things.'Working in generative teams we ideated around our brand as a verb, "to IDEO," as a 3-dimensional cube, as four musical notes, and as...

On Monday at 7 a.m., the Global Make-a-Thon baton passed to IDEO Boston. The making commenced with materials ranging from sharpies to cornstarch, dye to wood, and pencils to laptops.Using only natural materials to create physical pixels, Ryan Habbyshaw, Brad Crane and Greg Wolos used the contrast of various side...

On Monday, IDEO London picked up the Global Make-a-Thon baton at about 10:20am after our MMM (Monday-morning-meeting). About 15 people gathered around the kitchen table and then split into 4 smaller teams. The first concept hit the #BrandNewIDEO hashtag shortly after that.Four of the bigger themes/ideas that emerged from London:1.)...

On Monday, IDEO Munich took the Global Make-a-Thon baton and made a video to convey several early concepts.Three early concept themes in Munich:1.) Simplification: How might we reduce the IDEO brand to its essence? What would our logo look like in one of these iPhone logo quizzes? This concept concentrates...

And... boom. From Mumbai, we virtually transport to IDEO Shanghai where the Global Make-A-Thon experience is best documented visually below.The result is a beautiful three dimensional sculptural concept that draws from a broad range of inspirations, from Tai Chi and philosophy to T-shaped people, calligraphy and Chinese seals and more.Check...

On Monday, IDEO Mumbai started the day with a video Global Make-a-Thon baton handoff from Singapore (pictured above), in which the latter team shared the work that happened in both the Singapore and Tokyo studios while we were asleep. Their sessions resonated with our own initial thinking and we were...

On Monday, IDEO Singapore started the day with Skype cameras on and speakers turned up loud, ready for the Global Make-a-Thon baton passed from the Tokyo studio.Our friends in Tokyo had spent the morning integrating different aspects of the cultural context of Japan and expressing what it means for IDEO....

Times are local to location.7:35 a.m. - The IDEO Tokyo Team (Sungene Ryang, Davide Agnelli, Mike Peng, Kenichi Nonomura, Seisho Sumida, Evin Dempsey, Mai Yamada, Yoo Kyoung Noh) begins to slowly trickle into the office. Physically present, but mentally still waking up, the team is greeted with a selection of...

A couple of years ago, Core77's Dave Seliger dug up History of the IDEO logo, in a post by Scott Underwood, former IDEO jack-of-all-trades. Scott's post shows a clear evolution from version one to version two—and makes it clear that we were ahead of the curve with our identity in...

Core77 is very pleased to present an exclusive look at an IDEO creative ideation exercise, "Brand New IDEO," centered on a 24-hour global Make-a-Thon that will take place next Monday in their 11 offices around the world, starting in Tokyo and ending at their San Francisco headquarters. In anticipation of...

Scott Underwood, former IDEO jack-of-all-trades, has a wonderful history of the IDEO's ubiquitous logo in his portfolio of projects from his IDEO days. Read the full story here.Steve Jobs (who made news today) recommended the graphic designer who designed the first logo, Paul Rand. At the time, in 1991, IDEO...