#MetricShift Chat: Metrics that Matter

There are hundreds of ways to look at your content in terms of metrics. But more is not always better. And in the case of collecting metrics to analyze your content, more can leave you frustrated and confused. With this special series, we’re tackling the question of which metrics really matter, and which are just adding to the data noise.In our #MetricShift chat on Friday, Feb. 26, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT, we’ll talk about how to identify organizational goals, find metrics that speak to those goals and avoid the ever-present lure of the “vanity metrics.”

MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

About MetricShift

MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

Executive Editor: Mark Glaser

Metrics Editor: Jason Alcorn

Reader Advisory Board

Chair: Anika Anand, The Evergrey

Brian Boyer, Spirited Media

Clare Carr, Parse.ly

Anjanette Delgado, Gannett

Hannah Eaves, consultant, Gates Foundation

Alexandra Kanik, Ohio Valley Resource

Ian Gibbs, Data Stories

Lindsay Green-Barber, The Impact Architects

Celeste LeCompte, ProPublica

Alisa Miller, PRI

Connect with MetricShift

Who We Are

MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.