The Power of Bad Ideas – Steve Portigal Aug 26

In business and in life, we pursue the good stuff and champion the people who are known for their good ideas. But when we place too strong an emphasis on just the good, we may neglect to consider the bad ones. In design and in brainstorming, deliberately seeking out bad ideas is a powerful way to unlock creativity. Generating bad ideas can reveal our assumptions about the difference between bad and good, and often seemingly bad ideas turn out to be good ones. In this talk, I’ll explore how opening up the bad idea valve can lead unexpectedly to the kind of success we aim for with our good ideas.

Ahead of his UX Australia presentations and workshop, Steve drops in on #IxDASyd to give us a special opportunity to hear his insights in a special one-off with our friends at the University of Sydney Architecture, Design, and Planning campus.