A Letter From The Publisher: Oct. 1, 1965

IN the year or so since President Johnson first outlined the concept,
the Great Society has become a national and international catch phrase
and a challenge to Americans in all walks of life, notably including
journalism. That particular challenge was discussed last week by Time
Inc. Editorial Chairman Henry R. Luce in a speech to the Magazine
Publishers Association. The occasion was the M.P.A.'s presentation of
the Henry Johnson Fisher Award to Luce for "outstanding achievement in
magazine publishing," an award named after the late chairman of
McCall's and Popular Science companies. The speech set forth some basic
thoughts on the...