AOP Digital Publishing Awards – the winners

A total of 11 publishers and digital agencies shared the trophies across 18 categories at a spectacular ceremony at The RoundHouse in London.

Immediate Media topped the list on the night, taking home three awards for Best Digital Marketing Campaign, Best 2014 Launch and Best use of Mobile. Carnyx
Group, Dennis Publishing, Hearst Magazines UK, Global Radio and Vice Media all scooped two awards each with AOL, Digital Spy, IPC Media, Sigaria and Unruly
Media also amongst the winners.

The AOP’s two flagship awards for the Best Digital Publisher in the Consumer and B2B spaces went to Dennis Publishing and Carnyx respectively. The judges
paid tribute to both company’s investment in their staff and the innovation they have showed over the last 12 months to grow their portfolios.

Other notable awards went to Carnyx owned The Drum and to Vice UK, which were crowned the Best B2B and Consumer Editorial Teams respectively. Jonathan
Kitchen of Adnostic and Dennis Publishing won Best Digital Commercial Individual, whilst Cosmopolitan’s Kate Lucey took home the award for Best Digital
Editorial Individual.

Reflecting on this year’s award and the calibre of entries AOP Executive Chairman Tim Faircliff commented: “On behalf of the AOP I want to offer my
congratulations to this year’s AOP Digital Publishing Award winners. The entries received this year were among the best and most competitive the AOP has
ever seen, which means being among the winners is a tremendous achievement.”

AOP Managing Director Tim Cain added: “Congratulations to all our winners. This year’s awards ceremony was a chance for the entire digital publishing
community to come together and truly celebrate the great shape our industry is in. We’re all already looking forward to next year’s event and an even
stronger selection of entries.”

AOP Awards 2014 Winners:

EDITORIAL TEAM 2014 – BUSINESS TO BUSINESS

Winner: The Drum Editorial Team - Carnyx / The Drum

Judges’ Comments: Fantastic growth from an editorial team demonstrating how to adapt and thrive in the digital world.

Highly Commended: Planning Editorial Team - Haymarket Media Group

EDITORIAL TEAM 2014 – CONSUMER

Winner: Vice Uk - Vice Media

Judges’ Comments: Vice have created an entirely new, vibrant genre for a hard-to-reach generation, using all digital media to great effect.

DIGITAL COMMERCIAL TEAM 2014

Winner: Hearst Digital Pureplay Team – Hearst Magazines Uk

Judges’ Comments: The disruption from the recent acquisition of Hachette and subsequent integration and consolidation made this team’s achievements all the
more impressive. They have clearly shown innovation and creativity in delivering new revenue streams – ultimately leading to an outstanding commercial
performance. Creativity around the Anusol partnership was particularly impressive.

Judges’ Comments: A fantastic hands-on commercial individual coupled with an obviously focused strategic drive. Tremendous blend of innovation and business
acumen. A true entrepreneur – recognised a gap in the market and delivered it within the confines of traditional publishing.

Judges’ Comments: By working with industry bodies, Unruly have made a huge and leading contribution to the industry not just their own business. They have
demonstrated innovation and entrepreneurial spirit.

Judges’ Comments: Kate has been a massive agent for change who’s had a huge impact on her team, site performance and the brand overall.

RESEARCH AND INSIGHT PROJECT 2014

Winner: The Native Age – AOL UK

Judges’ Comments: A research project which directly addresses a live issue in the industry. Demonstrated a great commercial return.

INTEGRATED MEDIA PROJECT 2014

Winner: XFM and Bulmers – Global Radio

Judges’ Comments: Rather than taking the easy option, this campaign took an ambitious approach and has gone the extra mile in integrating across radio,
social and digital out-of-home. It delivered real-time dynamic content and social integration. The customer journey over time and through the evening event
made the best use of the cross-platform opportunity. Success was delivered with great brand and response metrics.

Highly Commended: The Guardian with Brand USA – Guardian News & Media

LAUNCH 2014

Winner: Radio Times – Discover TV – Immediate Media

Judges’ Comments: An extremely hard-fought category. The winner showed a clear understanding of how to translate a linear product in a digital world.

Highly Commended: IPC Digital Advertising - IPC Media

USE OF MOBILE 2014

Winner: Madeformums & Heinz Baby – Immediate Media

Judges’ Comments: A blend of editorial, commercial and mobile UX design, helping time-poor Mums’ with weaning recipes and content in an “easy to digest
format”. Using customer insights to recognise a need and an opportunity to deliver. Working with a brand to create content destination reaching the target
audience.

COMMERCIAL PARTNERSHIP 2014

Winner: Global Radio and Bulmers

Judges’ Comments: A true partnership which integrated right into the businesses. The idea became the overall Global Radio experience. More than just a
sponsorship, it was created together and felt like something that would have real resonance with the listener. It was clear time had been taken to
editorialise the content. A really neat 360-degree campaign.

MEDIA TECHNOLOGY PARTNER 2014

Winner: IPC Media & Radium One

Judges’ Comments: A really strong, really well-written entry with a clear supporting document. Demonstrating the partnership between two companies working
together to produce strong results. The test bed of something that has long-term commercial value to the business.

DIGITAL MARKETING CAMPAIGN INNOVATION 2014

Winner: Subscriptions Marketing – Immediate Media

Judges’ Comments: Immediate Media solved a genuine business problem. The innovation came from taking back their data and solving a difficult technical
challenge.

USE OF SOCIAL MEDIA 2014

Winner: Vice UK - Vice Media

Judges’ Comments: Vice is a worthy winner as they clearly demonstrated business success through smart use of multiple social media channels. We were
particularly impressed with a smart use of all assets across multiple platforms. Vice’s social strategy is both on-going and authentic.

WEBSITE 2014 – BUSINESS TO BUSINESS

Winner: Procurement Leaders - Sigaria

Judges’ Comments: A clear winner. Impressive commercial performance which is clearly a result of the product being spot on for its audience.

Highly Commended: Dezeen – Dezeen

WEBSITE 2014 - CONSUMER

Winner: Digital Spy – Hearst Magazines UK

Judges’ Comments: Innovative and intelligent use of their resources has delivered excellent growth and amazing engagement metrics in a highly competitive
environment.

Highly Commended: Mirror.co.uk – Trinity Mirror

DIGITAL PUBLISHER 2014 – BUSINESS TO BUSINESS

Winner: Carnyx Group

Judges’ Comments: Carnyx have seen huge success in the past 12 months showcasing innovation and digital prowess in a highly competitive market.

DIGITAL PUBLISHER 2014 - CONSUMER

Winner: Dennis Publishing

Judges’ Comments: Dennis Publishing focused investment in people and innovation delivered remarkable commercial results across their wide portfolio of
brands and products in a competitive sector.