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Description

Format

What you’ll learn

The common mistakes people and organisations make that trick them into thinking they’re doing user research when they’re not.

How to identify gaps in previous research and recognise poor user research practice.

What conducting good, user-centred user research looks like and how to avoid falling into the traps of ‘user-light’ research.

How to plan user research that brings together good design, user needs, and business needs.

Description

Conducting user research is fundamental to designing good services, products, and experiences. This means speaking to your users, testing with your users, understanding the environment of the users; in effect, actually engaging with your users.

This doesn’t mean you need to throw away all those past heuristic evaluations, customer blueprints, and personas. These techniques are useful but don’t mistake them with including real users during design and development.

This workshop will show attendees common mistakes people make when planning user research, demonstrate the difference in outcomes between bringing users in vs “expert” judgement. After this, you’ll be able to build better research plans that place user needs in the centre of the design process.