So it comes as little surprise that research firm comScore’s annual U.S. Mobile App Report says apps increasingly dominate Americans’ screen time. That said, the report is chock-full of interesting tidbits. Here are four of the juiciest morsels.

U.S. Mobile App Report

Apps are killing the desktop.

For the first time, mobile apps account for more than 50% of the time U.S. users spend consuming digital media. Users spend 52% of their digital media time on apps, compared to 40% for desktop computers, as of June 2014. That’s nearly a complete reversal from March 2013, when desktop usage accounted for 53% and apps totaled 40%. It’s not just the desktop that is falling prey to apps. Browsers account for only 12% of mobile use, and apps comprise the rest.

U.S. Mobile App Report

But then, why aren’t people downloading new apps?

The data about adoption of new apps includes a surprising figure. A whopping 65% of smartphone users don’t download a single app each month. And of the 35% who do, most download only one or two apps. The data suggests that many smartphone users load up on apps when they first get a phone and then stop adding new ones. Then again, maybe this behavior shouldn’t come as a shock. According to comScore, the percentage of users who don’t download a new app every month hasn’t changed much in two years. The same survey in July 2012 found that 66% of smartphone users didn’t install apps on a monthly basis.

U.S. Mobile App Report

Android users are more numerous, but iPhone users are wealthier.

In arguments that pit Apple’s iOS against Google’s Android, it’s common to paint iPhone users as snotty elitists and Android users as average Joes. comScore shows there’s some truth to those observations. But here’s what’s interesting: The income gap between Android and iPhone users is starting to narrow as the overall market grows. In June 2014, the median income of iPhone users was $85,000 versus $61,000 for Android users. A year earlier, the iPhone owner’s median income was unchanged at $85,000, but Android owners were making less with a median income of $58,000. Likewise, the difference between iPhone and Android users in average app-hours per month is narrowing. U.S. iPhone owners spend 9 hours more on apps per month than Android users, as of June 2014. A year earlier, iPhone owners used apps 15 more hours than Android users.

U.S. Mobile App Report

Millennials prefer the Facebook site to the Facebook app. But they love Snapchat.

Smartphone users in the 18 to 24-year-old demographic use Facebook’s website most – unsurprising, considering that the social network is the leading app for all age groups – but this group spends the least time on the Facebook app. At the same time, this group spends more time on Snapchat than other age groups. It also favors Twitter, Kik Messenger and iFunny. Smartphone between 18 and 24 tend to skip apps that are popular with other ages. Notably, they don’t use email apps or Pinterest as much as their elders.