BBC broadcast prompts friendly British invasion to Cuba

Following the BBC’s unprecedented British television broadcast from Cuba, The Holiday Place – the UK’s leading tour operator to the island – saw the destination’s popularity soar.

With web traffic, enquiries and bookings all on the rise for The Holiday Place, the specialist tour operator thinks Cuba is en route to be the next “it” destination. Customer enquiries and holiday bookings both saw a year-on-year increase of 32 percent in February 2010, while potential holiday-goers spent 13 percent more time looking at The Holiday Place’s Cuban breaks.

Cuba’s picturesque coastlines and favourable climate have endeared the island to Brits for the last two decades, but Chirac Shah, Marketing Manager at the Holiday Place, believes BBC has given Cuba its big break:

“Cuba is outstanding. Its beaches are pristine, its cities fascinating and its culture vibrant,” said Shah.

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“The island offers an array of holidays and anyone – couples, families or groups – can find their niche. Now, thanks to the BBC, the UK’s interest has been piqued and we expect our numbers to increase accordingly – Cuba is very obviously in line for a British influx.”

With more than 20 years experience, The Holiday Place is the UK’s leading independent tour operator to Cuba, offering the best holidays at the best rates. Currently a 13 night holiday in Cuba starts from £649. For more information, visit www.TheHolidayPlace.co.uk or call 020 7644 1747.