The new Samsung experience store at 14 De Fonseka Place, Colombo 5 operates collaboratively with retail giant Softlogic Retail (Pvt.) Ltd. a fully owned subsidiary of Softlogic Holdings PLC who have been a ‘Samsung Premium Partner’ since July 2010, and continue to elevate Samsung’s brand image with luxurious displays and digitally enhanced shopping services. Softlogic carries the full range of Samsung consumer electronics and home appliances including a comprehensive range of TVs, Refrigerators, Microwave Ovens, Washing Machines and Mobile Phones.

The 2,800 sq. ft. Samsung Experience Store revolutionizes customers’ brand experience under one roof with immersive ‘retail destinations’ or ‘zones’. It features the full line-up of Samsung smartphones and tablets, displayed for customers to explore in-depth at the Smart Table product zone. Mobile devices, including the flagship Galaxy S9, Galaxy S9 Plus, and Galaxy Note8, as well as a full line-up of wearables and accessories to personalize customers’ favourite Samsung devices are available at the store.

Another first in Sri Lanka, the Samsung Experience Store provides customers a truly immersive and cinematic virtual reality experience at its interactive Samsung Gear VR Zone with a VR chair operated by a hydraulics mechanism delivering life-like experiences that mimic the movements shown in the Gear VR.

Mr Park said the new Samsung Experience Store was benchmarked to deliver the brand’s globally renowned retail and technology experience, as well as a glimpse into Samsung’s innovative device convergence. “Samsung is excited to continue its growth trajectory at this level of innovative retail experience. The Samsung Experience Store showcases our product offering and enables customers in Sri Lanka to explore how versatility and connectivity are at the core of all Samsung devices.”

Speaking to 'Sri Lanka Mirror', Mr. Induka Perera, Director - Retail Channels of Softlogic Retail (Pvt.) Ltd said that they aim to provide an experience that goes beyond just a sale.