CONTEXTUAL ADVERTISING

WORKS FASTER THAN SEO

Rapid start and fast sales are only possible in РРС, besides paid places occupy more than 40% of the first page. And this percentage will only grow; taking targeted and profitable clicks of the organic’s top.

Essentially you buy first issuing places with key requests that your clients use to search for your products and services. This guarantees that the clients will firstly see your website by the most profitable requests for you, and not of your rivals. You will pay for every click, but with a proper set-up of the contextual ads you will always make a profit.

It takes time and experience to launch a profitable PPC campaign. “Launch and forget about it” approach can be quite costly.. Due to the fact that you pay for every click, you need to get only high-quality traffic. We are capable of this and affirm this with Google Partners certificate and successful cases.

WHAT DO YOU GET BY COLLABORATING WITH AN EXPERIENCED AGENCY

RESULTS ANALYSIS

Proper set-up of the contextual advertisement and analytics systems if you need to distribute the advertisement budget rationally in Google AdWords and Bing Ads.

LOWER COSTS

Optimizing the costs for context: proper semantics and bids study allows reducing the budget in two while saving (and sometimes even multiplying) the number of requests.

COMPLEX APPROACH

Complete complex for your business: we will launch the ads in social media, will set up remarketing and retargeting. We will also set up the analytics to track the results.

We work out the maximum keywords possible. We do not generate artificial keys but actually collect semantics of high quality. We use Serpstat, manual selection, analytics systems unload, Key Collector, keyword planner and manual key cleaning. We give special attention to negative keywords and geotargeting. We write expert ads and extension text, analyze your rivals: bids, approximate budgets. We set up goals in Google Tag Manager and Google Analytics.

DISPLAY NETWORK

We work with audiences and locations to find your customers. We create visual ads alongside with designers. Also we set up individual advertisement campaigns and test keys, placements, interests and themes. And after a test we underline where the clicks convert into the request the most. (e.g. clicks convert into requests for sure).

REMARKETING

Research shows that before buying, most of the customers need at least five interactions with your brand or product. That’s why remarketing converts more than any other ads. We also launch dynamic remarketing and product ads for your sales.

SOCIAL MEDIAADVERTISING

We effectively set up ads for Facebook, work with advanced targeting settings. We can get through to your unique audience with individual ads that interest them. This also includes Instagram. For B2B we set up advertisement campaigns in LinkedIn. Moreover, we set up retargeting in social media so that the clients can see you on different platforms.

DYNAMIC REMARKETING

In dynamic remarketing customer sees not only a static banner but a banner with the products that he saw on the website, keeping in mind similar products and content, buying history and demographic data. We take up the analytics, set-up, testing and dynamic remarketing strategy for your site.

SHOPPING ADS

Product ads are essential for e-commerce. We can help you create, upload and activate the feed. For the beginners this can be too complicated so leave the routine for us and track the profit from the ads in the analytics.

WE DO NOT AIM TO COUNT THE MISTAKES OF YOUR PREVIOUS CONTRACTORS OR OTHER AGENCIES AND FREELANCERS MINUSES OF. WE HAD BETTER SPEND THIS TIME MAKING YOUR COMPANY MORE EFFECTIVE

WE HAVEN’T SEEN AN CAMPAIGN THAT WE COULDN’T IMPROVE

My team of PPC specialists and I will help you launch efficient campaigns in Google, YouTube, Bing, Facebook, LinkedIn, Twitter, Instagram rapidly and effectively. We don’t look who you have worked with before: with a famous agency or a freelancer; we conduct an audit and will propose few strategies — from the easiest to the most complex, we will recommend strategies and budget but the ultimate decision will be always yours.

SEO is like a longtime investment — you optimize your site for a long period, on the other side the contextual ads direct the traffic to the site and temporarily increase the profits and conversion, while you pay for every click.

Due to the constant obligation to pay for every click a lot of people think that contextual ads can´t be compared with the organic traffic. This is partly true: researches show that 40% of the users click the results of the paid issues. However the ads have a decisive meaning for Google and it does everything so that the users click the ads: it is being optimized, new tools are added and what is more important — the price of bids and the competition grow. And if you would like to place ads from a new account you should save time to “warm it up”.

Google constantly improves the ads, makes it less visible, more personalized, the same thing goes for Facebook. If you focus on contextual ads, then you will always pay, context doesn’t have an accumulative effect unlike search engine promotion, first results of which you can only see in half a year (depending on the placed budget). To get into the top of at least regional issue you have to work as much as your competition and to overcome them you have to work a lot more.

An entirely logical scheme would be to allocate the same budget for both the promotion and contextual ads. Due to the reason that the applications from organics will come sooner or later and their quantity won’t change for some time even if you stop buying links and writing content but if you turn the ads off — the traffic will immediately stop. Leave us the contacts and we will prepare a SEO offer for you.

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