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The ad campaign kicks off today (30 April), with the tagline ‘Great Chefs Adore It’ featuring a photo of Martin in his restaurant, Martin Wishart in Edinburgh.

The company says the ad aims to reinforce the premium positioning of the brand and its alignment to fine dining.

The advertising copy tries to reinforce the importance of sourcing the best produce with a testimonial from Wishart.

It reads: “Sourcing is perhaps the most important element in the alchemy of the restaurant. From fabulous raw materials to the wine and water we serve, we will never compromise on quality.”

Sally Stanley, group marketing director at Highland Spring Group, says: “Speyside Glenlivet is the perfect accompaniment for the highest quality food and our aim was to ensure the new trade advertising reflects this message and celebrates the craftsmanship of the finest chefs in the industry.”

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The marketing team has worked closely with the players, including captain Eoin Morgan, to create a campaign that aims to highlight the diverse nature of the team and build excitement among young cricket fans ahead of the first World Cup in England for 20 years.

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