Vendor 'turns its back' on software channel

Channel bully boy Apple has got its Premium Resellers second-guessing whether they will again feature in its plans for volume licensing after they were told no margin will be paid on the recently unveiled Final Cut Pro X.

The latest slap in the face for channel minions of the Jobsian empire follows the July release of OS X Lion made available only through the Mac App Store, as is the case for the latest heavy-duty video-editing software.