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Understanding the Outsourced Program Management (OPM) landscape and finding a partner that can effectively scale and grow an institution’s programs is no small feat. Helix Education’s new eBook, which can be downloaded from its website for free, outlines key Outsourced Program Management considerations to help institutions put the right model in place, enhancing an institution’s competitive edge and minimizing risk by taking a decidedly strategic approach to finding, enrolling and retaining students.

Programmatic outsourcing is on the rise at colleges and universities across the country. Specifically, as it relates to online programs, Eduventures estimates that among the nearly 2,600 colleges delivering online education, as many as 80% outsource operational functions beyond the use of a learning management system. Eduventures reports that colleges rely on third-party educational service providers to achieve a scalable solution that provides short-term enrollment growth, in many cases without investing significant capital resources up front.

“An institution’s evaluation process to select the right Outsourced Program Management partner should be a diligent one,” said Matthew Schnittman, President and CEO of Helix Education. “Institutions need to be mindful of Outsourced Program Management provider strengths, including opportunities for institutional independence and financial flexibility, as well as red flags, including iron-clad contracts, high tuition-share plans, and an overall lack of transparency and best interest of the institution.”

Helix Education’s “Navigating the OPM Landscape: Partnership Strategies for Sustainable Growth” is grounded in recent industry research and institutional insights, guiding readers through Outsourced Program Management capabilities, including strategy, enrollment, academics and operations, as well as the financial models for consideration. It not only identifies characteristics that translate into an institution’s Outsourced Program Management readiness, but it also provides a scorecard to help institutions evaluate each potential partner by assessing its data insights and technological strengths, as well as operational and financial limitations of certain models.

The company recently announced the launch of Helix Enable, its Outsourced Program Management model that is disrupting the legacy approach, delivering unprecedented levels of financial flexibility and data visibility, while empowering institutions to ultimately bring program management in house if and when they are ready, further reducing tuition-share fees. Helix Enable leverages the technological power of Helix Education’s comprehensive Student Lifecycle Management platforms —Helix Find, Helix Enroll, Helix Retain and Helix Acuity — so institutions can grow and scale their enrollments across all program modalities, including online, on-campus, hybrid, and CBE, supporting students through each phase of the student lifecycle and optimizing the cost of graduation.

About Helix Education

Educators today are challenged to achieve multi-layer visibility, actionable analytics and measurable results, yet the legacy partnership approach that spans the industry simply can’t support these outcomes. Helix Education gives educators an opportunity to break away, disrupting the traditional landscape with innovative solutions, minds and models. Helix Education’s marketing services, enterprise services and integrated technologies aggregate data across the education lifecycle, empowering institutions to find, enroll, retain and teach students, ultimately optimizing the cost of graduation. Its partnership framework bridges four transformative decades, with over 250 institutions, fostering trust and transparency through a solid understanding of institutional challenges, a reliance on conclusive business intelligence, and a commitment to collaboration. For more information, please visit www.helixeducation.com.

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Kara Snyder

As the Director of Corporate Marketing, Kara brings nearly a decade of education marketing insights and experience to Helix Education. Before joining Helix, she worked in enrollment and affiliate marketing, undergraduate and graduate admissions, and student affairs. Kara earned her bachelor’s degree from Temple University.