‘Keeping Wood Natural’ as Sadolin launch episode four of the ‘This is Sadolin’ series.

Online PR News – 11-September-2012 – UK – One of the most common challenges faced by architects and specifiers is balancing the need for a protective finish for wood, whilst maintaining a natural look.

To achieve the desired aesthetic, a variety of technical details need to be considered – and these are all covered in an online video focused on the subject in the ‘This Is Sadolin’ series.

Episode four in the series – entitled ‘Keeping Wood Natural’ gives a comprehensive overview of how to achieve the look and still protect the wood from going grey.

Detailing factors including the UK climate and its effect on wood and the various aesthetic finishes available in the Sadolin range, the video is set to become a valuable resource for specifiers.

Available to view on the Sadolin Woodcare YouTube channel at http://www.youtube.com/user/SadolinWoodcare ‘This Is Sadolin’ has seven videos in the series, all designed to help specifers make the most of the premium woodcare brand’s product range.

Sean Thompson, of Sadolin Technical Services, said: “Our most common query from architects and specifiers is how to introduce a wood stain or wood coating product that is not going to impart colour on to the surface of their wood.

“A natural look can be achieved, but a pigment needs to be within the coating to provide long term durability, resistance and protection against UV.

“If this is not in place, the wood will go grey and denature underneath, and break down in a very short period of time.

“This video demonstrates how our highly translucent systems including Sadolin Extra Durable Clearcoat and Sadolin Ultra® can help achieve a fit for purpose finish, which makes the wood look fantastic, shows it off to its best advantage, keeps its beauty, and gives it the durability that it needs.”

As well as the video guides, Sadolin offers specifiers a free on-line resource at http://www.crownpaintspec.co.uk with a user-friendly, pictorially led interface, which offers the facility to generate tailor-made, accurate woodcare specifications for clients.

Users are guided through a series of brief questions to identify which Sadolin products are suitable for selection for their individual specification projects. This versatile tool may also be used to specify appropriate paint systems from the Crown Trade and Sandtex Trade coatings ranges for use on a wide variety of additional substrates.

For more information about Sadolin and to order sample pots, please call the Sadolin Woodcare Advice Centre on 0844 770 8998 or email info@crownpaintspec.co.uk