Before
the print edition of Lucire even launched, it was already sought
by Hollywoodand the ﬁrst movie it appears in, Two for
the Money, was recently released

TS
OUR EIGHTH BIRTHDAY today. And no, were not going to
go on about how wonderful we are. Maybe when we turn 10 well
do something grand.

But we hope readers will allow us one indulgence:
the movie Two for the Money, directed by D. J. Caruso and
recently released through Universal.

In mid-2004, we were approached by Morgan Creek
Productions for clearance to use copies of Lucire in the
movie. This proved pretty tough because the print edition was still
a few months away from launch, but Lucire's reputation had
ensured that it was the choice of the film company and its crew.

Lucire prepared four hand-made versions
of its August 2004 prototype, and asked its distributor for an earlier
copy given to one of its representatives. Each copy cost in the
region of $300$400 and was hand-stitched and glued. So before
the print magazine even launched, it was getting into Hollywood
productions.

Starring Al Pacino, Matthew McConaughey and
Rene Russo, Two for the Money is based on a true-life
story about sports gambling and its high stakes. Armand Assante
and Jeremy Piven co-star, while model Jaime King plays McConaughey's
girlfriend.

Russo plays Toni Morrow, the owner of a high-end
hair salon, and one with good tasteLucire is the magazine
of choice there.

Its not Lucire's first brush with
Hollywood studiosthe magazine frequently advertises movies
in the US web edition, and companies
such as Warner Bros. have asked Lucire to host specials,
including one linked to Sex and the City's final season.
It's also not the lasta Hollywood film due for 2006 release
also features Lucire as the choice of another venue.