Is there a company in
business today that is not deeply concerned
with the issue of customer attrition and
margin erosion?

To acquire a new customer costs more
than to retain an existing customer.

Mass marketing campaigns are
increasingly producing lower
returns on investment as markets
mature, and consumers become
more sophisticated. Recent
research indicates that as
little as 6% of revenue can be
directly related to your mass
marketing expenditure. The rest
of your revenue is subject to
random behaviour and is easily
attracted away.

What
are you doing about retaining
your existing clients?

Sustainable competitive
advantages are difficult to achieve.

Your business operates within a
fragmented, competitive
environment where barriers to
entry are relatively low.
Sustainable competitive
advantages are difficult to
achieve. Marketing expenditure,
to achieve differentiation is
expensive with no conclusive
evidence of a correlation
between marketing expenditure
and revenue growth.

Does
this sound like your situation?.

A new approach is fast becoming a
key strategy.

dialoguemarketing, seeks to engage the customer in a two way, value added
communication, using a combination of automated technology and appropriate
processes to generate repeated interactions over time that lead to positive
customer experiences.

These experiences are managed through the combination of processes and
technologies which seeks to know and understand individual customers better, and
to apply this improved understanding in a way that builds deeper, more
profitable relationships.

This strategy is based on a very simple premise.

As you develop stronger relationships with your best customers, they will stay
with you longer. The longer they stay, the more they spend, the greater the
positive word of mouth, the more profitable you become.