Each day, we are deluged with messages—digital and social media posts, as well as e-marketing blasts, which blur indistinguishably, sap our attention
spans, and fall flat in their intended purposes of capturing mindshare and being memorable.

Never underestimate the ability of a powerful message to influence public opinion and to achieve
specific goals. Time Magazine piece on Downtown L.A.’s renaissance
illustrates the benefits of staying “on message”—in this case for more than a decade.