Roma Focused On Earning Global Brand Status

Roma president James Pallotta explained his vision to drive Roma at the top of the world of football. The American investor is building a global brand to attract a large audience.

Although the Roma president released several interviews over the years clarifying his financial and business strategies, this time expressed his enthusiasm for the progress made and the development of a very competitive team on and off the field.

‘Fast Company’ interviewed the Bostonian investor focussing on the global brand status that the Giallorossi are trying to reach by implementing ad-hoc strategies.

“The ICC gives us a great exposure but it is a little piece of the puzzle,” Pallotta said. “Many clubs have global brand aspiration but you cannot just produce standard content, it has to be good.”

Although the top European clubs have more followers than Roma on social media, the key is to analyze the overall engagement a team can generate online. As the club stated, Roma’s official accounts generated more interactions than many Top clubs in Europe (91 million Twitter impressions, +187% over the same time last year).

Mr. Pallotta wants Roma to become a top-quality team at 360 degrees, “our mantra is everything we do has to be first class,” explained the American businessman.

James Pallotta aims connecting Roma with a global market and this is a key aspect to expand everywhere in the world. However, his project is very ambitious but, as he stated, “it must be sustainable!”.