Samsung’s New Commercial and Multimedia Campaign with CNN Films tied
to “APOLLO 11” Documentary Celebrates the Power of 8K Technology and
Human Exploration

NEW YORK–(BUSINESS WIRE)–Samsung Electronics Co., Ltd. today announced the “Making History” QLED
8K TV commercial and a multi-platform campaign with CNN Films in
celebration of the 50th anniversary of the Apollo 11 moon
landing in 1969, when television enabled people around the world to
witness one of mankind’s greatest achievements. In 2019, Samsung is
making TV history again by pushing the boundaries of technology with
QLED 8K, now allowing consumers to watch video content in the highest
resolution this category has ever seen.

“TV technology has been essential in bringing the world together to
experience critical moments in modern history,” said Grace Dolan, Vice
President, Home Entertainment Demand Generation, Samsung Electronics
America. “As we mark the 50th anniversary of Samsung
Electronics and the first steps on the moon by a human, it’s only
fitting that our “Making History” QLED 8K TV commercial and multimedia
campaign with CNN celebrates the past while giving a glimpse into how
Samsung will continue to bring people together in the future through the
power of 8K.”

Created by adam&eveNYC,
Samsung’s “Making History” QLED 8K TV commercial campaign features moon
landing footage licensed from the groundbreaking ‘APOLLO 11’
documentary. This summer, Samsung will also sponsor the broadcast
premiere of the ‘APOLLO 11’ documentary on CNN, beginning June 23 at
9:00pm and 11:00pm Eastern with limited commercial interruption and will
feature a special 60-second
version of Samsung’s “Making History” commercial. Directed and
produced by Todd Douglas Miller, ‘APOLLO 11’ was created from
newly-discovered, never-before-seen 70mm archival footage and more than
11,000 hours of uncatalogued audio recordings from NASA and the National
Archives.

‘APOLLO 11’ (and ‘Apollo 11: First Steps Edition’) is the result of more
than two years of collaboration between Miller’s Statement Pictures and
CNN Films, and marks the third collaboration between CNN Films and
Miller. CNN Films and Miller also collaborated for the production of the
documentary short, distributed by Great Big Story, THE
LAST STEPS, about the final NASA lunar mission, Apollo 17.

‘APOLLO 11’ is a cinematic event that takes viewers on NASA’s historic
mission led by astronauts Neil Armstrong, Buzz Aldrin, and Michael
Collins, that first put men on the moon 50 years ago. In addition to the
‘APOLLO 11’ television premiere on June 23rd, the film will encore
Saturday, June 29 and Saturday, July 20 at 9:00pm on CNN.

Samsung’s cross-platform campaign with CNN aligns the new era of 8K QLED
picture quality together with the technical feat of the film’s
extraordinary production. This includes branded content produced by
CNN’s brand studio Courageous for Samsung’s QLED 8K TV, which features
retired astronaut Scott Kelly narrating a personal experience from his
space travel. The creative will launch on the anniversary of the moon
landing across CNN’s social handles.

Additionally, Samsung will sponsor a three-part digital video series
tied to the anniversary. This CNN editorial endeavor will spotlight a
new generation of women leaders who are determining where the next great
discoveries will be made, developing the groundbreaking technology to
send humanity to the farthest reaches of the universe, and tapping a
younger, more diverse recruiting pipeline that is opening doors for the
next crop of dreamers.

About Samsung 2019 QLED 8K TV

Samsung’s 2019 QLED 8K TV line delivers premier picture quality,
remarkable design and innovative smart features and for the first time
ever – 8K resolution. Available in more sizes than ever including 65”,
75”, 82”, 85” and 98” options, these QLED 8K TVs incorporate Samsung’s
proprietary Quantum Processor 8K, which upscales lower resolution
content to stunningly crisp 8K while also allowing for playback of
native 8K content. Whether a viewer is watching content through a
streaming service, set-top box, HDMI, USB or even mobile mirroring,
Samsung’s proprietary AI technology can recognize and upscale any
content, regardless of the native resolution, to pristine 8K quality.
This is Samsung’s smartest and most powerful TV yet.

Samsung inspires the world and shapes the future with transformative
ideas and technologies. The company is redefining the worlds of TVs,
smartphones, wearable devices, tablets, digital appliances, network
systems, and memory, system LSI, foundry and LED solutions. For the
latest news, please visit the Samsung Newsroom at http://news.samsung.com.