Golden Button Awards 2015: Cards Against Humanity

Each February Busy Beaver celebrates the Golden Button Awards, a week devoted to some of the customers whose buttons have stood out over the past year. Among the 2015 recipients, you’ll find exceptional artwork, creative button projects and an overall appreciation for the pinback as a means of expression. We hope that you’ll find these Golden Button winners as inspiring as we have.

Late last summer, Busy Beaver’s R&D team were testing out the idea of scratch and sniff buttons, and decided to invite our pals from Cards Against Humanity over to check them out. CAH have always been quick to take advantage of our most unique options, so we had a hunch that scented buttons might be right up their alley.

When CAH’s Max Temkin came to check out a test run of coffee-scented buttons we’d created for him, he heard that one of the other scratch and sniff scents we were considering was of the poop variety. Max’s eyes lit up and he immediately asked, “Could you make 30,000 poop buttons?”

Little did we know that as that conversation took place, CAH was in the early stages of planning what their now-infamous Black Friday Bullshit promotion. Flash forward to November 2014 when tens of thousands of Card Against Humanity fans found themselves in possession of a box of actual (dried) bull feces, and an unmistakable aroma courtesy of a happy poo 1″ button.

In addition to the other unique button projects CAH did throughout the year, embracing a new option to the tune of 30,000 poop-scented pinbacks is a surefire way to get yourself noticed, and we’re proud to announce Cards Against Humanity as a 2015 Golden Button Award honoree.

This year’s Golden Button winners will receive as their award a scouting-inspired sash featuring a collection of button “badges” celebrating their year in buttons. Cards Against Humanity’s sash features the poop design that accompanied their Bullshit boxes, along with other buttons used at events throughout 2014 and congratulatory designs.

Congrats to CAH, and thanks for putting the “button” in button in 2014!