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Last week, I wrote that Apple mustn't be faulted for retardation down the performance of older iPhones thanks to failing batteries, however ought to are additional direct regarding it. Since then, the Cupertino technical school big has been the target of multiple lawsuits touching on "Batterygate" and created an officer apology last Thursday. we all know that a number of you're feeling Apple has allow you to down, Apple aforementioned in Associate in Nursing missive. we have a tendency to apologise.

But Apple denied it's ever done something to by design shorten the lifetime of a product. initial and foremost, we've got ne'er - and would ne'er - do something to by design shorten the lifetime of any Apple product, or degrade the user expertise to drive client upgrades. Our goal has continuously been to form merchandise that our customers love, and creating iPhones last as long as attainable is a crucial a part of that, the letter aforementioned.

Apple will be cutting the value of Associate in Nursing out-of-warranty battery replacement from $118 to $38 for Associate in Nursing iPhone 6 or later, beginning straightaway through December. what is more, it'll be change its iOS OS late this month with a feature that enables users to examine whether or not their iPhone battery is in poor health and touching performance.

Call ME naive, however i'm shopping for what Apple has aforementioned - that it'll not by design shorten the lifetime of its merchandise. this can be particularly thus once Apple has already admitted to retardation down the iPhones. to not mention, such product-shortening ways aren't solely virtuously wrong, however conjointly don't create any business sense. Customers can simply march on to automaton smartphones, particularly once there area unit several smartphone decisions accessible lately.

I think the foremost vital a part of Apple's missive is that the iOS update that enables users to watch their iPhone battery's health. this can be what I even have required Apple to try to to and what several iPhone users wish - that Apple is direct regarding the reality. If this battery observance feature actually works, iPhone users will create a higher and enlightened alternative on whether or not a amendment of battery is enough, or if they ought to upgrade their iPhone altogether.

This feature will have a big impact on future iPhones similarly, as they're going to even have this battery observance feature. This shows that Apple has nothing to cover. In fact, this battery observance feature may need a control on the complete smartphone trade.

To my data, such a feature isn't found in any automaton smartphone nevertheless. Hence, different smartphone-makers may need to include such a feature in future, or they too can be defendant of by design retardation down their smartphones to force individuals to upgrade. would not or not it's ironic if the remedial steps stemming from "Batterygate" find yourself benefiting not simply iPhone users, however conjointly automaton users and also the smartphone trade within the long run?