Together with YouTube, the deal would make Google the undisputed king of online video sharing. In fact, it’s the company’s YouTube division that is said to be in charge of the Twitch deal, some eight years after its own $1.65 billion acquisition.

Twitch has found itself at the heart of modern video game culture, becoming the prime service for live streaming games-related broadcasts. Indeed, the service is integral to the sharing features of both the PS4 and the Xbox One, as well as being popular with PC gamers.

The result is that Twitch now has more than 50 million monthly active users, and is the prime destination for the broadcast of eSports games.

YouTube, for its part, has attempted to offer its own broadcast services, but has thus far been unable to match Twitch’s appeal to gamers. Google’s existing video service remains the king of video uploads, of course, with one billion users worldwide. But it’s been unable to hit a similarly winning formula with live video.

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What will really appeal to YouTube and Google, however, is the fact that Twitch users tend to spend more time watching broadcasts and videos than YouTube users, which would have obvious benefits for the company’s advertising model.

There’s been no statement from Google or Twitch on the matter as yet, but we’ll keep you posted.Read More: Best games 2014