Consumer Goods & Retail: Case StudyFramas Kunststofftechnik GmbH

With more than 3,300 employees and over €100 million in sales, Framas is a global player in the footwear segment. The company develops and manufactures injection moulded high-tech components for the sport shoe sector such as outsoles, shoe lasts, heelcounters and insoles in one or multiple color/density technologies. The business has a strong competitive environment in Asia.

The company produces shoe soles and plastic parts for shoes in seven production facilities in Germany and Asia.

C▪H▪Reynolds was mandated by HeidelbergCapital Asset Management GmbH, Heidelberg, to identify and approach potential buyers on a global scale. This minority transaction required a sophisticated financial planning model, drafted by C▪H▪Reynolds. C▪H▪Reynolds also approached potential strategic, financial and family investors on a global scale and managed the entire transaction process. Confidentiality requirements were high in order to maximize the transaction value. The minority share in Framas was taken over by family shareholders and management in 2012.

Service of C▪H▪Reynolds

Company, market and competitor analysis

Identification of possible interested parties on a global scale (strategic, financial investors and family offices)

Financial scenario planning based on expected market development

Elaboration of a short profile and information memorandum

Approach of potentially interested parties on a global scale

Negotiation of LoIs

Preparation of and assistance during due diligence

Support with and completion of contract negotiations (both with external interested parties and family shareholders)