The Media Relations Pitch Clinic

How to tell your story in the age of fractured media and distracted audiences

Media and PR are at a crossroads. Traditional media outlets are strapped—for cash, reporters, and advertisers—while facing unrelenting competition from Facebook, YouTube and anyone with a smartphone. Media relations pros are discovering that those tried-and-true pitching techniques are anything but—and struggling to find an audience for their best stories.

Whether it's time to elevate your game or fix what ails your media relations efforts, join Jim Ylisela in this one-of-its kind workshop.

What you'll learn:

Become a go-to source for reporters covering your industry

Avoid three embarrassing mistakes in press release writing

Write an effective pitch letter—short, concise and eye-grabbing

Use the techniques of brand journalism to deliver ready-to-go stories to media outlets

PLUS: Pitch reporters from major news organizations in the PR Pitch Tank...

We've asked local journalists to join us for our version of Shark Tank. They'll hear your pitches, pick them apart and hand out prizes for the best of the bunch.