Law360 (Link to Full Article)With litigation on the rise, law firms are looking for a bigger piece of the pie these days, but they won't get it unless they start to think more creatively about how to attract and retain clients, a new survey of in-house counsel said.

Firms may have been able to get away with waiting for their phone to ring in the past, but those days are gone as clients long for a more proactive approach, the BTI Litigation Outlook 2014 report published by BTI Consulting Group Inc. (Wellesley, Mass.) has revealed.

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