Building Top of Mind Awareness

By: Muhammad Arif – Account Manager of Fortune PR

“The highest level of brand awareness is top of mind awareness. This is when customers think of you first when they need to make a purchase within your product category. You can build top of mind awareness through repeated exposure and consistent delivery of a good product or service over time. This is a huge advantage in the market when customers enter a buying situation and your brand immediately comes to mind first. First, your brand must make an emotional connection. Know what emotional experience your ideal consumers is hoping to encounter or avoid, and then find ways to deliver that. Second, your brand must remain present and be available. Make your brand accessible by using tactics like building a website or social media pages. Third, your brand must consistently offer value because your customers should all feel your brand value when they interact with your brand. Fourth, your brand must be unique. Find an out of the box concept to attain the top of mind status and stand out from the competition. Lastly, create a buzz. The best way to get attention is to get people to talk about your brand. You will be able to that if you successfully study your customer behavior.”