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Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition “Strike Gold” Super Bowl-themed packaging.

The rush is on for football fans around the country to strike Super Bowl gold.

Bud Light is offering beer drinkers who find special gold cans a chance to win tickets to the Super Bowl for the rest of their lives.

Anheuser-Busch says the 37,000 gold cans are being randomly placed in 18-, 24- and 30-packs of 12-ounce Bud Light cans nationwide, except in California. Those who find a can are instructed to enter the sweepstakes by posting a selfie with it on social media or on Bud Light's website.

Six winners a week will receive a pair of season tickets to their favorite teams. One grand prize winner will win a pair of Super Bowl tickets every year for life, up to 51 years. The contest runs through Jan. 13.

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"Most NFL fans likely won’t see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL’s biggest fans than by giving him or her tickets to the big game for the rest of their life?,” Anheuser-Busch said in a statement.