Marketing Assignment

Sustainability in Marketing
Rationale
It is highly desirable to students of Strategic Marketing Managementclass to learn about Sustainability in Marketing. This assignment is designed for students learn the topic through library research.
Task
Each student will access the online resources, review relevant publications and prepare an article on the topic- Sustainability in Marketing
Article can beof two pages in length, approximately 1250 words.
Reference and citations are needed; follow an accepted style (APA). Articles you ref... More

2500 words assignment
Conduct an in-depth review of a specialist subject, to reflect upon your own experience as a digital marketing user in relation to this subject and draw conclusions pertinent for marketing strategy
The format of the assignment should be the DM’s purpose in the Consumer Decision Making Process (Blackwell et al, 2001) Assignment should be in the following structure:
Problem recognition – what triggered you to go online, what was the reason behind it
Search for information – where can you get the information online... More

Twilight Marketing Plan
Twilight, a startup company, has contemplated an opportunity with the Baby boomer generation entering the retirement stage of their lives. As this generation has paved the way for many new businesses over the years, Twilight believes there is yet another opportunity to serve this generation. The service would be a consulting service providing information for active seniors, 55-plus, partial assistance, and full care. This service would involve not only housing but also a host of information related to enjoying this p... More