Press Releases

Sellers on Amazon Cap off Big Year with More Than 40 Percent Growth on Cyber Monday

Sellers received orders for more than 23 million items on Cyber Monday

Fulfillment by Amazon delivered more than 1 billion items worldwide
in 2015

Sponsored Products adoption grew more than 100 percent in 2015

SEATTLE--(BUSINESS WIRE)--Jan. 5, 2016--
(NASDAQ: AMZN) - Amazon today announced that more than 23 million items
were ordered worldwide from sellers on Amazon on Cyber Monday, a more
than 40 percent increase year-over-year. To help sellers scale their
businesses and delight customers with Amazon’s award-winning fulfillment
and customer service, the Fulfillment by Amazon (FBA) service delivered
more than 1 billion items worldwide in 2015. Sponsored Products adoption
by sellers worldwide grew more than 100 percent year-over-year as
sellers advertised their products and built their brands on Amazon.
During the holiday season, individuals and businesses selling on Amazon
sold to more than 80 percent of Amazon customers worldwide who ordered a
physical item.

“It’s never been easier for sellers, local merchants and artisans to
grow their businesses on Amazon. With targeted advertising tools like
Sponsored Products, access to Amazon’s fulfillment and customer service
expertise through FBA, and new marketplaces like Handmade at Amazon and
Amazon Home Services, businesses of all sizes can easily reach millions
of customers around the world,” said Peter Faricy, VP for Amazon
Marketplace. “2015 was a big year for sellers on Amazon. In fact,
sellers added more new selection and shipped more items than in any
previous year. We’re excited to build on that momentum as we continue to
innovate on behalf of sellers and customers.”

2015 Amazon Services Growth

Marketplace and FBA

FBA delivered more than 1 billion items to customers worldwide.

Active sellers worldwide using the FBA service grew more than 50
percent year-over-year.

Using the FBA service, Amazon sellers from more than 100 different
countries around the world fulfilled orders to customers in 185
countries.

Amazon launched Handmade at Amazon (www.amazon.com/handmade),
a new store featuring genuinely handmade items crafted and sold
directly from artisans. Handmade at Amazon offers more than 200,000
quality handcrafted items from around the world, and artisans continue
to add thousands of items each day. Handmade at Amazon has expanded to
more than 10,000 artisans, with hundreds of new artisans joining every
week.

Amazon unveiled Amazon Home Services (www.amazon.com/homeservices),
a new marketplace for on-demand professional services, backed by
Amazon’s Happiness Guarantee. Customers can browse, purchase, and
schedule hundreds of professional services directly on Amazon. Amazon
Home Services has handpicked pros offering upfront pricing on
pre-packaged and custom services with helpful reviews from customers
who have made verified purchases.

Amazon introduced Amazon Business (www.amazon.com/business),
a new marketplace that provides sellers the opportunity to grow their
sales by reaching business customers. Amazon Business features
exclusive business pricing tools, the ability for sellers to list
their credentials and quantity discounts for qualifying purchases.

Amazon launched Amazon Exclusives (www.amazon.com/exclusives),
a new store that gives customers direct access to innovative new
products from more than a hundred up-and-coming brands. Manufacturers
that join the Amazon Exclusives program and sell exclusively on Amazon
and their own website receive additional merchandising, account
management and promotion.

Expansion

Amazon launched Selling on Amazon and FBA offerings in Mexico (www.amazon.com.mx).
Amazon Mexico now offers customers millions of unique items from
thousands of sellers across Mexico.

Amazon introduced Seller Fulfilled Prime in the U.S. and select
international regions. Trusted sellers who fulfill their own products
and guarantee fast, free shipping can now have their items badged and
visible to customers as Prime-eligible. Participating sellers have
already made Prime shipping benefits available on 500,000 products
worldwide.

Top brands and vertical retailers became sellers on Amazon including
Payless Shoes, Bluefly, Jewelry.com and Pep Boys.

Sellers on Amazon worldwide participated in Amazon Prime Day offering
thousands of deals to customers.

Amazon Lending launched in the U.K. and India. The Amazon Lending
program offers business loans to invited sellers on Amazon to help
them grow their businesses.

New Seller Tools and Services

Amazon launched the FBA Small and Light Program in the U.S. with free
4-8 day shipping. The FBA Small and Light program added thousands of
items less than eight ounces priced under $10.

Sponsored Products added new placements to better reach customers
including the first row of Search, Mobile Shopping App, and a second
Product Detail Page carousel.

Sponsored Products introduced new tools to help sellers save time and
effectively manage their advertising spend, including Bid+, an API,
and Bulk Sheet uploads.

On the Seller Central Pricing Dashboard, sellers can now review and
act on a variety of recommendations to help adjust their pricing in
real time.

Amazon launched the North America Unified Accounts feature that allows
sellers to manage their U.S., CA, and MX businesses from a single
Seller Central account.

Sellers on Amazon that ship their products direct to customers can now
show the estimated delivery date on the offer listing page instead of
at checkout, providing a better customer experience.

Amazon added the Selling Coach tool to the Amazon Seller app allowing
sellers to review and act on sourcing recommendations within the app
to help on-the-go sellers manage their businesses from mobile devices.
The Amazon Seller app is available for Android and iOS.

Amazon launched the new and improved Build International Listings tool
allowing sellers in the U.S. and the EU to easily create product
offers, manage pricing and translate offers across international
marketplaces.

Amazon introduced “Lite” Product Listing Templates that reduce the
number of attributes required to list new items, making it easier and
faster for sellers to list new offers.

Amazon launched Inventory Planning tools to help sellers better plan
and manage their inventory. The Inventory Planning tools provide
sellers their key inventory metrics, highlight opportunities to
improve inventory efficiency and in-stock rates, and provide insights
to help sellers take action to improve their inventory performance.

Businesses interested in Selling on Amazon, FBA and Sponsored Products
can visit us for more details at http://services.amazon.com.

About Amazon

Amazon.com opened on the World Wide Web in July 1995. The company is
guided by four principles: customer obsession rather than competitor
focus, passion for invention, commitment to operational excellence, and
long-term thinking. Customer reviews, 1-Click shopping, personalized
recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct
Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are
some of the products and services pioneered by Amazon. For more
information, visit www.amazon.com/about.