Organizing the AVMA Website: A Sneak Peek

I just got a first peek at the proposed organization schema for the AVMA’s new website. Wow! It’s not perfect (yet!), but it’s a really exciting departure from the site we have now, and I’m certain it’s going to solve a lot of problems we have with the current website.

What problems? Well, here are some of the things that you’ve told us about the current AVMA.org:

It’s hard to find what you need.

The site search doesn’t always return the results you want to see.

You don’t know about a lot of the great resources on the site.

Those are all things that should change with this new site.

What I just looked at was a proposed website structure – called a website wireframe – crafted by the professional information architect we’re working with. She put it together after hearing from AVMA members, volunteer leaders and staff; looking through our current website analytics; and studying our site content. Her suggestions emphasize the key content areas you’ve told us you’re looking for, and they organize our roughly 30,000 web pages into intuitive, easy-to-understand categories. As an added bonus, they also show the premium resources we have available only to members.

She’s putting some finishing touches on her proposal before delivering it to us for official review. Before finalizing anything, we’ll get lots of staff and leadership input, and we’ll have multiple touch points with members to verify that we’re on the right track. We won’t actually have the wireframe finalized until April.

Stay tuned to this blog because we’ll be letting you know here when we’re looking for volunteer members to help with website-related exercises.