Disney SCA and Hertz sign new deal

27 June 2011

Euro Disney SCA and Hertz have signed a new, five-year official partnership agreement for Europe, the Middle East and Africa. The two companies are also celebrating the 15th anniversary of their partnership.

This partnership will continue to offer an array of services for guests and Disney Cast Members (company employees) alike at Disneyland Paris, Europe’s largest tourist destination, with over 15 million guests annually.

Guests staying in any of the Resort’s hotel rooms may use a direct line to the Hertz rental agency in Chessy Marne-la-Vallée to rent a vehicle. Cast Members may also benefit from special rates when renting a vehicle or buying a used vehicle from Hertz.

Hertz will continue to enjoy strong visibility throughout the amusement theme park, with the ongoing sponsorship of Main Street Vehicles, as well as the stroller rental service in the Resort’s Disneyland Park and the Walt Disney Studios Park. The Hertz brand will also be present in various emblematic spots including in the sets at Disney Studio 1 and on the car license plates of taxis parked in front of Restaurant des Stars and Disney’s Hotel New York.

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The renewed partnership also kickstarts a programme of new joint marketing activity with Disneyland Paris across Europe, and will allow Hertz to develop relationships with the wider Disney organization.

For example, Hertz will support the launch of the Disney Cars 2 movie—one of the world’s largest global entertainment franchises—across Europe this summer through direct and online campaigns that include fun competitions. The car rental company has also unveiled a new, Disney-themed children’s play area at its London Heathrow Airport location as part of a refurbishment programme.

Michel Taride, President of Hertz International and Executive Vice President, Hertz Corporation, said: “We are delighted to renew for another five years this dynamic and historic partnership between Euro Disney and Hertz. As companies with a shared vision for superior quality and a great family experience, we have common goals of delivering excellent service aimed at satisfying the needs of extended families across Europe.”

“Strategic partnerships are one of the driving elements in the growth of Disneyland Paris. The renewal of our partnership for another five years represents new opportunities for both companies to use their joint know-how to offer a top quality guest experience,” declared Philippe Gas, CEO of Euro Disney SAS.

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