Google and Bing really try to do the right thing and not promote “bad” companies, but it is a hard thing to determine sometimes. The Decormyeyes.com guy was not helped by negative reviews.

Take a look at the cached version of the page in google or bing to see what the bots see. There is also a tool in google webmaster tools to see what the bots saw.

301 redirects do work – the fewer you have the better.

Go to the side of your “dirty” competitors terms, and you’ll make it eventually.

How are press releases handled in search engines? They haven’t been trusted since 2006. The value of a press release is to convince a newspaper to run with it… NOT to get search ranking.

Schema.org: Structured data markup that will help search engines organize your content. They don’t necessarily increase ranking, but helps the search engine know what they are seeing. This works for different types of content. Data highlighter can make this easier than creating the xml markup.