A/B Testing

Start improving your conversions and sales in your existing website or app by
creating different versions to find out which variation maximizes your success.
A/B Testing takes the guess work out of your decision making.

Why should I A/B Test?

Increase your revenue anywhere, with very little cost.

Increase revenue

Ever wondered if a different image would maximize your sales and conversions?
Test any part of your website, or design completely different layouts to compare different variations.

Cost effective

The Return On Investment (ROI) you can achieve with A/B tests is huge. Even small tests can increase
your sales and conversions massively. Get the most out of your traffic with minimal cost.

Measure success

For each A/B test you define what outcome is important to you. Do you want to increase your sales? A conversion goal?
Your revenue? The number of pageviews? The time spent on your website? Or lower your bounces? You decide!

Test anywhere

Lets you run experiments on websites, intranet, apps, servers and in campaigns to maximize your success across
your entire stack. Can be used with any A/B Testing framework.

03.
Documented

04.
Quality & Tested

Built and maintained by InnoCraft,
a company created by the makers of Matomo. Having years of experience,
we pride ourselves on quality, reviews and automated testing to ensure the best user experience.

05.
Segmentation

Segments let you divide your market into subsets to get ultimate insights into your reports.
You can segment A/B test reports by Matomo segments and apply new A/B test segments to your existing Matomo reports.

06.
No Limitations

Create as many experiments with as many variations as you wish. Assign unlimited goals to your experiments
and get reports with no sampling.

A/B Testing and experiments for the leading open source analytics platform

Powerful features

Created more than 9 years ago now, Matomo
is currently used on over a million websites and is available in more than 50 languages.
It comes with many features such as advanced segmentation, log analytics, user reports,
real time reports, e-commerce, dashboards, and event & goal tracking.

Open Source

Matomo (formerly Piwik) is free, easy to use, customizable, extensible and secure. Matomo was built by dozens of people to accomplish this goal.
Try it yourself.
The Matomo eco system includes many integrations, tracking SDKs and more.
The source code is available on GitHub.

User Privacy Protection

Matomo is fully privacy compliant and ideal
for businesses of all sizes as well as governments, of which many choose to use Matomo.
With Matomo you remain in control of your data, while still getting deep insights into your websites and apps.

Preinstalled on Matomo Cloud

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A/B Testing is built and maintained by InnoCraft, the company
from the makers of Matomo. Our talented engineers hand-craft plugins for best quality, performance,
stability and security.