If you think iPhone 4 is the coolest phone, here is a phone that will blow you away completely. How do you create a phone that differentiates itself from the norm of a smart phone and incorporates the physical product into the interaction with what's on the screen, creating a unified experience.

This concept Flip phone is trying to change that. The unique form and unique way of interacting with it, is supposed to set it apart from other phones, but more importantly it supposed to add value for the user, making the experience of using a smart phone even more exciting and engaging.

After the introduction of the smart phone, the industrial design of the devices has converged into all looking more or less the same. Due to the touch based interaction every smart phone device is now a flat rectangle with a screen on it, making it difficult for both the user and the manufacturers to differentiate the device from each other.

The phone has 3 screens that can be transformed in different ways depending on what the user wants to do with it. Having 3 screens on a phone opens up a number of possibilities in dealing with the content on the device. Because people no longer use their phone as only a communication device. It's more and more used for the things we usually use our laptops for, but with the limited screen real estate on the phones, there are still boundaries for what you can do. With the Flip Phone, you have the ability to expand your content onto multiple screens or have multiple apps running on separate screens. Users can be more productive and creative with the Flip Concept Phone.

Check out this amazing video of Flip Concept Phone

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