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Bacon and You!

Ever wonder who you’ve worked with in the entertainment biz? If you’re on IMdB, then the Oracle of Bacon can tell you that and much more…

Six Degrees of Kevin Bacon
It all begins with Kevin Bacon. The idea is that everyone on the planet is somehow only six steps away from Kevin Bacon. For example, if I know Kevin Bacon, I’m one step away. If I know someone who knows Kevin Bacon, I’m two steps away… and so on. By the time you get to six steps away, that’s a lot of people – maybe even everyone on Earth!

The Oracle of BaconThe Oracle of Bacon web site finds the shortest connection between any two people listed on IMdB. The default is Kevin Bacon and whoever you type in. As an example, my Bacon Number is 2. I’ve worked with someone who’s worked with Kevin Bacon. But the site has some other very useful tools…

The Nothing

I use the word “villain” in a loose way, as it’s more of a force of nature. In the story, it is slowly destroying Fantasia, a land of wonder, imagination, and endless variety. In the movie version, “The Nothing” is represented by an ominous storm, and by a large black wolf:

The book is not as concrete, but much more frightening in it’s portrayal. “The Nothing” represents all of the worst of humankind. Apathy, cynicism, despair, and all the darkest aspects of our nature.

In the end, it’s a boy’s imagination and willingness to believe that saves Fantasia from “The Nothing”.

The Nothing: It’s At Work On Our World

Beyond the simple story lies a chilling truth: “The Nothing” is quite real. And it’s been growing. We feed it by giving into our greed, anger, and small-mindedness. Where is it? How can we identify it? And what can be done to stop it? I’ve provided some examples below, and I’m sure once you see it too, you’ll be able to find many more…

Like this:

What Is Marketing?

Is it your brand? How about mass emails? SEO? Blogs? Cold calling?

These may be pieces of an overall marketing strategy, but they are too often mistaken for all of marketing. Or, worse yet, “marketing experts” may sell you classes and consulting about one of these… but not really help you with true marketing.

Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.~~~ and ~~~Marketing Research:
Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

I’ve included both of the above definitions because they are a related and integral part of an overall marketing plan. Much more than any single effort, true marketing involves knowing your product, your audience, the target segment, how to reach them, etc. Perhaps most importantly, it includes all of the follow-up needed to know if your campaign is working, and the data needed to tweak your efforts or scrap them and start fresh. It is an involved ongoing process, but if you’re not doing the research and follow-up, you’re just throwing spaghetti at the wall and hoping it sticks.

Recently, I was involved with several colleagues in an in-depth discussion about social media and marketing. The conversation was fascinating, and provided a number of different perspectives. I’ve quoted much of it below, along with my thoughts on each quote…

Gallery

Graphic JoeActor! Part of the job of being self-employed is letting people know what you’ve accomplished. Since I normally eschew traditional marketing methods, I decided to get a bit graphic instead. Below are some iconic graphics featuring characters that I’ve … Continue reading →

Good, Fast, Cheap: A New Take

by Joe J Thomas

There’s an old project management saying that states: “Good, Fast, Cheap – Pick Two”.
The implication is that it is impossible to have a project that embodies all three qualities (good, fast and cheap).