Once again, 2013 was a crazy year for the internet. From the weird and wonderful to the flat out bizarre. How could we celebrate all the internet has to offer and create a fun way to share our excitement with the world?

We created a digital riddle in the form of an illustration. It artfully and mysteriously incorporates 20 internet events from the year 2013. Our challenge to the web community: figure out the 20 “things” hidden in the illustration.

The result:

The illustration was a huge success and became a digital phenomenon itself. Tens of thousands of visitors went to the site at the start of the campaign and followed it up with countless posts, tweets, articles and comments. Within the first 24 hours alone we hit over 30 million impressions in the social web.

Screenshots:

Visual Riddle

An illustration of 20 key internet events in 2013 – and the question to all the internet community: “can you spot them all?”

We seeded a JPEG of the 20Things together with a link to the campaign website via social media, sent it to bloggers and the press and invited people to share the illustration and try to solve the riddles together.

Poster

As a thank you for participating, everyone who shared the campaign URL on Twitter together with the hashtag #20Things was automatically entered to win one of 50 posters hand-signed by Brosmind.