About Us

Life in the small town of Avalon happens on a human scale. Since everyone knows everyone, we had no choice but to create an exceptional store for islanders and visitors to enjoy. Our family roots on Catalina Island go deep. We were raised on stories and folk tales dating back to 1908 when our grandparents first arrived. The stories ranged from the Feds raiding the island during Prohibition to our "Nono" shooting his arm off while goat hunting. The strong bond that we have with this place and these stories makes us proud to run a small business that keeps the character and history of the island alive.

The sign hanging on our storefront is an exact replica of the S.S. Catalina. This ship was responsible for bringing millions of visitors to the island over a 51-year span. The lavish Steamer symbolized the height of old Hollywood glamour that defined the island. The S. S. Catalina carried presidents and musicians, actresses and heiresses the "26 miles across the sea.". Islanders associate the Steamer with the golden days when kids dove for twinkling coins cast from passengers and sophisticated couples paraded through town on their way to the Casino ballroom. We use the ship as our namesake in order to harken back to the era of the class and fun that is associated with Catalina history.