Pulse's Natural Cabana Lemonade Now Available at Kroger Supermarkets

Pulse Expands Presence of Natural Cabana(R) Lemonade to More Than 1,200 Kroger Stores

DENVER, CO--(Marketwired - Jan 6, 2014) - The Pulse Beverage Corporation (OTCQB: PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced that Natural Cabana® Lemonade will be available in 1,233 Kroger stores throughout the United States.

"Kroger is one of the world's preeminent grocery retailers and we look forward to introducing our great tasting low-calorie Cabana lemonades to Kroger customers across the country," said Bob Yates, CEO of Pulse. "This is an exciting time for Pulse as we continue to build a robust distribution network that provides important channels for introducing our products. Kroger is an ideal partner with an excellent platform for all of our beverages."

With only 60 calories and 12 grams of sugar per serving, Natural Cabana Lemonade is made from 100% natural lemon juice and fruit flavors. The full product line includes Blueberry Lemonade, Cherry Lemonade, Strawberry Lemonade, Tropical Mango Lemonade, and Premium Lemonade.

About Kroger

Kroger, one of the world's largest retailers, employs 343,000 associates who serve customers in 2,414 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and
distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.
For more information visit: www.pulsebeverage.com or email [email protected].

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