Microtransactions Coming to World of Warcraft

While snooping through files in the Wrath of the Lich King beta, a group of intrepid World of Warcraft fans found a heading labeled "Paid Character Customization" — and at Blizzcon lead producer J. Allen Brack revealed exactly what that mysterious phrase means.

The "Paid Character Customization," Brack revealed, will be a form of microtransaction to be added into the game at a later date. By putting down an unrevealed amount of cash, players can change their character’s aesthetics, in a way presumably similar to the barbershops being added to the game in Tuesday’s upcoming 3.0 patch.

There’s no word on when these customizations will appear in World of Warcraft or exactly how much control players will have over their avatar’s looks, but long-time WoW players will no doubt be eager to plunk down money to further personalize their Azerothian self.