The fourth international "Fascination of Plants Day 2017" will be launched again under the umbrella of the European Plant Science Organisation (EPSO). The goal of this activity is to get as many people as possible around the world fascinated by plants and enthused about the importance of plant science for agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals. The role of plants in environmental conservation will also be a key message.Everybody is welcome to join this initiative!

We invite you to organize for the 18th of May 2017 a fascinating activity related to plants attracting and interacting with the public. May 18th will be the very Fascination of Plants Day and most events will be organised for this day. In addition, where this is not suitable, events will be organised throughout the month 2 - 31 May . Just contact your National Coordinator or the EPSO Coordinator to discuss and get guidelines for using the Fascination of Plants Day. The Fascination of Plants Day corporate design can be downloaded for free at the “PR-toolbox” on this webpage to be used to prepare, hold and report on this day, see “Main Menu”.

We invite many others to join in, ranging from schools to horticulture and anyone who feels to have a suited contribution to this initiative. Many plant science institutions, universities, botanical gardens, and museums, together with farmers and companies, have opened their doors at the Fascination of Plants Day 2012, 2013 and 2015, with a variety of plant-based events for all the family - just look at the “Success Story” links in the given countries by clicking “Countries”. Again, the media are invited to join in, and scientists, farmers, politicians and industrialists will discuss with them and present the latest state-of-the-art research and breakthroughs in the plant science world and explore all of the new potential applications plant science can offer.
The Fascination of Plants Day will be backed up by a range of events in public spaces, theatres, cafes, central city squares and parks designed to get everyone thinking about plants.

Plants are fascinating. From one little seed, planted into soil, many green lives can arise - from small herbs up to big trees, or from ornamental flowers to substantial crops which all animals and mankind need to survive on this planet. Plant biologists estimate the total number of plant species roughly to be about 250,000. On the back of this coordinated activity we hope to plant again many virtual and constantly germinating seeds in the collective mind of the European and World Public that plant science is of critical significance to the social and environmental landscape now and into the future.