Nils Mårtén

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The only thing you can count on is change. So why not get better at it?<p>Some organizations have broken the code--they have learned how to thrive in fast-changing environments. Rather than getting caught up in the swirl of chaotic markets, technology, and business conditions, they are able to step …

The first part of a 12-step process to get your nascent firm the publicity it deserves.<p><i>This is the first of a 12-part monthly series to provide startup and seasoned entrepreneurs alike with a fully developed public relations/marketing plan. While I strongly suggest you either hire an internal</i> …

All viral marketing campaigns need to start with these three elements.<p>The Internet has been a boon for the marketing and PR departments of companies around the world. For the first time since the creation of mass media, companies can now engage directly with their target audience and customers, …

This story originally appeared on KISSmetrics<p>You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup?<p>I certainly do.<p>Last year, I ran all product and brand marketing for an edutech company. For the first few …