Facebook Case Study: It's About the Money

Comments (0)

Transcript of Facebook Case Study: It's About the Money

IntroductionPerform an ethical anaylsis of Facebook. What is the ethical dilemma presented by this case?

What is the relationship of privacy to Facebook's business model?

Describe the weaknesses of Facebook's privacy policies and features. What management, organization,and technology factors have contributed to those weaknesses?

Will Facebook be able to have a successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible?Case Study QuestionsWhat is the relationship of privacy to Facebook's business model?1) FactsPerform an ethical anaylsis of Facebook. What is the ethical dilemma presented by this case?FacebookIt's About the Money2) Define the conflict or dilemma and identify the higher order values involved.3) Identify the stakeholdersDescribe the weaknesses of Facebook's privacy policies and features. What management, organization,and technology factors have contributed to those weaknesses?Launched in February 2004

Connect people easily

Hundreds million accounts

Almost all revenue from advertising (%85)

Big benefit from advertising

No laws to say what the networks companies do

Lots of information,only to bring in revenue

Engage with users highly possible

Is used for you or against youA revenue stream

No laws in US to know what information FB has collected

EPIC(Privacy Inf.Center) wants FB to restore its privacy

Some of the higher order values involved are:Self-enhancement vs. self-transcendence

Power and achievement oppose universalism&benevolence

Concern for the welfare and interests The owners of the companyThe employees of the companyThe users of the website The advertisers that use the service of Facebook 4) Identify the options that you can reasonably takeNotice and awarenessChoice and consentAccess and Participation5) Identify the potential consequences of the optionsNobody lets the company collect the informationDecreasing the company revenueBut creation of a reliable social networkingAll Facebook parties must comply with the policies:Privacy Policy,

Without notifying usersWill Facebook be able to have a successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible?DEFINITELY,NO!Are there any measures?To alert all the members of FBTo give the users the optionTo offer some applications

Be aware what you post!Thank you for your attention! Management Information Systems Gediz University Yrd.Doç.Dr.Aziz BAKAYZeynep TüysüzGonca SönmezNarmin NecefliNimet Sabancı