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Taipei, Taiwan – Feb 23rd, 2011 – ADATA® Technology, a world leader in DRAM module and NAND Flash application products, is proud to introduce its latest USB 3.0 product lineup and new line of power supply units at CeBIT 2011, the world’s largest IT trade fair held in Hannover, Germany.

New products to be presented at the fair will include the S102 USB flash drive, and the CH11 external hard drive. Both devices utilize the USB 3.0 transmission standard, which has gained increasing acceptance in the market over the last year. The S102 is also ADATA’s first entry to incorporate native controller chips for flash memory drives, and the CH11 is notable for its inclusion of exclusive data classification labels, anticipating a consumer need that will become more common as more and more users use multiple external drives.

On the solid state drive front, ADATA will showcase the S511, an ultra-fast SATA 6 Gigabit per second SSD compatible with the new Sandy Bridge platform. The S511 boasts maximum sequential read/write speeds of 520 MB/sec, and is looking to be a strong contender in the current field.

Breaking from its traditional product area, ADATA will also show the new HM power series for personal computers. The HM Series has a PF (Power Factor) of 0.9 up and energy efficiency up to 82%, and is designed for the gamer, high-performance, and overclocker markets.

For more details about the latest products of ADATA, visit the company’s booth at CeBIT 2011 Planet Reseller:

Date: 2011/3/1 ~ 2011/3/5

Location: Hall 15

Booth: D52/1

About ADATA
ADATA Technology, the world’s 2nd largest vendor of DRAM Modules (iSuppli, May 2010), 3rd largest of USB Flash Drives (Gartner, May 2010), and the Top 20 global brand in Taiwan, provides complete memory solutions, including DRAM Modules, USB Flash Drives, Memory Cards, solid state drives and portable hard drives. ADATA products are internationally recognized by Germany’s iF Design Award, red dot Award, CES Best of Innovations Award, Japan’s Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. For more information, please visit the company’s website at www.adata-group.com.