(A Top Pick Aug 31/11. Up 82.35%.) Estimates are that close to 50 million units of the new phone will be sold in the 1st quarter of their fiscal year, which is a big jump from 35 million that they did last year.

Probably one of the few guys on the street that doesn’t like this company. It comes down to “don’t confuse a good company with a good investment”. Doesn’t see how this company can continue to produce the kind of gains that it has produced over the years. If you own, consider at least halving your position and put it into something else.

Big position for him. Selling as it has moved higher but still has a significant holding. Given the potential for them to introduce new products that will continue the growth rate, he is quite comfortable holding a reduced position. Looking more at the Exit than he is in building a position. Feels the company cannot maintain this momentum of significant product introduction going forward so will see aerations (?) that will maintain the levels of revenue and hopefully the level of cash flow but there is always the potential that the products will mature, commoditize and the margins start to decline and the stock will retreat. In a trading range where the stock can move between $620-$750.

The consensus is that share price will be about 10% higher this year. Has done very well this summer partly because of the lawsuit that went in their favour. It is anticipated that the iPhone 5 will be coming Sept 12. Her question would be, what is their next big product.

Great company, but ultimately, to him, it’s a very cool gadget maker. Questions why you are not paying a lot for this when it generates such great returns so the market feels they are not going to be able to constantly generate those rates of return. This is why they are not giving it a high multiple.

In a bit of a corrective phase here but has pretty good support so your downside risk is pretty minimal. If you own, continue to hold and possibly add some positions as we get into the middle of October.

(Top Pick Aug 22/11,Up 87.45%) Trimmed because of size but it is still her biggest position. She has just over 6% and that is a pretty heavy weighting. People should be well diversified. She would be leery of putting a lot of money into it here but would put some in. Next quarter could be a little disappointing because the iPhone 5 doesn’t come out for this quarter.

Market share is lower than it was last year because people were waiting for iPhone 5 but now there are issues about producing enough for demand. Difficult for it to grow as fast as it has been doing. Could be attractive in the short term but not in the long term. Take short term profits.

Stock is splitting on Monday, and he sees no reason to buy it today because of that. The company has tremendous potential. Just unveiled some new software that he thinks will keep people further and further into the whole of the Apple system. Have increased compatibility among their devices. There are rumours today that iWatch has started for a September release, and it is almost inevitable that we are going to see a larger iPhone 6 in September/October, which will be a boon for their Christmas sales.

Not an expensive company. Have a lot of cash and if you take the cash out you get a 9X PE. Steve Jobs started this and ran it. Was kicked out and the stock dropped. Came back in and he brought the stock up to over $600. Now he is gone for good. It takes a visionary to run a tech company because they are constantly required to come up with new products to drive their growth.

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