Get fit, save money, help environment, reduce congestion, cut out waiting for delayed and overcrowded buses and trains, or being packed in like sardines when they arrive, no more sitting in traffic jams, easy parking, predictable journey times whatever the time of day, quicker over short journeys in towns and cities (e.g. up to 5 miles) or so than anything else.

However, employers, councils, planners and policy makers need to catch up with the demand for improved facilities and conditions for cyclist, eg showers and parking, and addressing the growing conflict on the roads. Our road systems are simply not designed with cycles in mind, and that needs to change for everybody's sake.

Just don't understand why anyone wouldn't cycle on an urban commute of up to 10 miles. Actually I do, cos it's scary on the road unless you are a seasoned road rat. That's the biggest blocker imo.

Let drivers know that more bikes = less cars, which is better for them!

Exactly! the more bikes on the road, the more pleasant life will be for EVERYONE! I just don't get it when drivers shout "Get off the road". Ok, I will, and I'll get back in my car, if that's what you want, and so will all the other cyclists, if that's what you want, and then the traffic jams that have turned you into an angry impatient fat slob will be even longer, and you'll get angrier and fatter, and you'll be going slower. Is that what you want? You haven't even thought about it have you?

and breathe....

There are NO losers of more cyclists, apart from car makers and oil companies, and tax collectors I guess. Or is that too simplistic? Does the motor vehicle now underpin our economy and way of life so deeply that it can't be removed?

and one more +ve of cycling, once you've got the right clothes on, and get warmed up, it doesn't matter hwat the weather's doing, even in the winter.

I've commuted to work every day since October and it's only rained enough for me to put my waterproofs on 3 times. It's surprising how little it actually rains in the rush hour, even if it's pishing down when you wake up.

Well I can't really as the focus of the whole campaign is 'greener travel' so I can hardly ignore the environmental aspect.

Not necessarily. The point of the campaign is to get more people cycling. It's already been decided by other's that it's green. That's a given. It doesn't matter what people's reason's are for cycling, as long as they're doing it. As IanMunro says, people already know it's green. Those who care about that already try to cycle. So it's good to try to apppeal to the 'normal' 'non-tree hugging' 'non cycling nuts'. You need to give answers to "Ok, so it's green, but what's in it for me?"

You are spot on, I've been riding in every day since Sept and only had my waterproofs on about three times, I don't even bother carrying them now. It is really odd, you think it rains all of the time but it doesn't.

Cycling to work is fun, cheap and easy, you just need to be organised.

I do echo what others have said though, there is a lot employers could do to help make it easier.

How about something along the lines of the cycle to work tax scheme is a complete joke and has more holes than a fishing net. I'm chuffed that me and my mates have all been able to get really good MTB's that will rarely see the commute to work, but will give us loads of fun at the weekends.

Plus I think its excellent the scheme has contributed to reducing the profitability of local bike shops by as much as 30%, whilst also creating a highly competitive market between C2W scheme providers only because the Govt did such a bad job of creating the scheme in the first place that it needed middle men.

The impact on local bike shops is particularly evident at a time when overall bike unit sales are flat and in some cases declining during a time of significant shortages. This has the impact of reducing their profitability which in turn means they'll struggle to invest in new stock and people to support all the new cyclists which apparently are flooding our streets.

How about something along the lines of the cycle to work tax scheme is a complete joke and has more holes than a fishing net. I'm chuffed that me and my mates have all been able to get really good MTB's that will rarely see the commute to work, but will give us loads of fun at the weekends.

Plus I think its excellent the scheme has contributed to reducing the profitability of local bike shops by as much as 30%, whilst also creating a highly competitive market between C2W scheme providers only because the Govt did such a bad job of creating the scheme in the first place that it needed middle men.

The impact on local bike shops is particularly evident at a time when overall bike unit sales are flat and in some cases declining during a time of significant shortages. This has the impact of reducing their profitability which in turn means they'll struggle to invest in new stock and people to support all the new cyclists which apparently are flooding our streets.

On a more practical basis - I've seen various figures about the average car journey being 1.5 miles (lies, lies, statistics ...) - if you could substantiate this and point out that it's no distance, free parking etc etc.

Fitness/looks - how many bloaters do you see cycling ? (Possibly phrased differently)

I've been riding in every day since Sept and only had my waterproofs on about three times, I don't even bother carrying them now. It is really odd, you think it rains all of the time but it doesn't.

Wow, talk about tempting fate. After posting this I left for my ride home. Jumped on the bike, past some old bloke loading animals two by two onto a wooden boat then up the road, just as the sky turned black and dumped half of the North Sea down on my head. It took about 10sec to be drenched through. The road turned into a river as cars pulled over.

It was actually quite fun, a bit like being a kid again and knowing that your mum will tell you off when you get home!

How about pushing for more integration. I commute 75 miles from one side of the Pennines to the other so a full bike each way is not really do-able. I currently drive in from 6:30 to 8am. What I'd want is a bike to a train, say 10 miles, train to the other end with say 10 miles at the other end too. I can't beleive that there arn't loads of people like me.