Specialist in building rich technologies for websites and author Matthew David describes why mobile apps are so important for all businesses. He shares his ideas on how any business can build their own mobile app for all types of smartphones. Matthew guides us through the app building process and shares his ideas on their value to business. The process will demonstrate the simplicity of creating a mobile app for anyone, regardless of their experience in coding or smartphone understanding. With this process demonstrated on Matthew David points out that any company, of any size, can have a strong mobile presence, complete with their own downloadable business mobile app.