The last seven rows of four sections of sideline seats fall from $105 per game to $50 or $75, depending on the row. Seats in the corners and the end zones — formerly priced at $95 — drop to $75 in six rows and $50 in the last seven rows.

“After we looked at the 300 level, we decided to adjust the price to improve the value for fans, especially season-ticket holders,” team president Neil Glat said in a statement posted to the team's website in which he called season ticket holders "the lifeblood of the stadium experience."

Glat said the team was "confident" the stadium would've sold out under the now-outdated prices but the move was made to slash prices to ensure that as many tickets as possible are being sold to season ticket holders.