Leveraging Small-Meetings Spend

The economy may be tanking, but what has been a prolonged seller's market persists. Corporations are in a budget-cutting mode, meaning that the pressure is on meeting planning departments to cut costs and realize savings.
Increasingly, meeting planners are using strategic meetings management programs to consolidate and manage spend. But when it comes to small meetings, SMMP can be challenging, “We have a corporatewide mandate to monitor and capture as much of small-meetings spend as ...

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