News: The Boys At The CUBE HQ

After the test camp in San Romolo, Italy, the team showed up at the headquarters of CUBE bikes in Waldershof, Germany.

There’s no doubt CUBE is one of the leading bike companies in Europe and just the sheer number of bikes they assemble a day in the Waldershof factory are impressive.

The CUBE Factory looks almost like a car factory. All working processes are dialed in and most of them are fully automatic.

The man behind CUBE Empire, Marcus Puerner, founded CUBE bikes in 1993 in his father’s office. Quite a difference to now.

Like kids in a candy shop, Matt and Greg were steamrolled by the pure amount of bikes and parts in that one warehouse.
By the way there are four more stacked to the roof too.

They call it the torture chamber, aka the house of pain. It ś really important to have reliable parts and bikes when you bomb down an UCI World Cup, because the last thing you want to worry about is your bike.
Because of this, CUBE puts every single part they use on their bikes in a long and complex lab test.

Magura breaks are on top of the game. The German brand managed to create a brake from out of this world.
They named their baby, Magura MT7, we call her anchor!

Can a day fully packed with bikes get any better? Not likely, but Christmas came twice this year!
At the Bliss Protection headquarters the boys were able to pick up their 2016 race kit.