With Valentine’s Day fast-approaching the stakes for retailers are at an all-time high. Online customers are becoming increasingly savvy while competition continues to grow, so retailers must work to develop an email marketing strategy that ensures they are making the most of seasonal dates such as Valentine’s Day, by maximising the opportunity to attract new customers and increase sales.

Despite all of the new tools and applications, email still reigns supreme as the primary method of communication. Google Inbox, introduced at the end of last year, is a proof point to the continued importance and necessity of email.

SendGrid helps you focus on your business without the cost and complexity of owning and maintaining an email infrastructure. We manage all of the technical details from scaling the infrastructure, to whitelist services and real-time analytics. We offer world-class deliverability expertise to make sure your emails get delivered.