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Pirelli bike tire division hires Echos Communications for PR in the US

SAN FRANCISCO (BRAIN) — Echos Communications will serve as the North American agency of record for Pirelli, the Italian tire brand.

"Pirelli is such a storied brand, and its return to cycling along with its rich history align perfectly with our agency passion and strengths," said Echos Communications' senior partner, Billy Sinkford. "We are thrilled to be working with the Pirelli team to support the brand's success in the North American market."

Johan Molenmaker, global sales director for Pirelli Velo, said, "We are truly excited about this return to cycling and to be offering our tires in the US. ... Our bike tires draw on a unique heritage of knowledge, technology, and sporting experience, and we needed a PR agency that could tell these stories in a very real and authentic way. Echos' track record is impressive and is the perfect fit for Pirelli. We look forward to growing our presence with the support of their team."

Hawley-Lambert is distributing Pirelli bike tires in the US and Canada.