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1. Rethinking Keywords: Getting lots of pages to rank for a few keywords. Brand Research 2. Spider Friendly: Basic SEO stuff with a twist of Reputation management (RM) 3. Me, Myself, and Irene - You need to think of yourself in third person when working in RM. Have to start writing in third person. 4. Anchor's Away - Make anchor text work for you 5. SuperBrand to the Rescue - You can pass this on to any other site you are trying to get to rank higher

- Just like whiskey, order a double -Which pages relevant to your brand -Which pages bubbling outside of Google top 10? -&num=100 - expand result pages

An Ounce of Prevention:

-Don't wait for a crisis to hit -Are you sing your .org,.net? -Other company branded domins? -Sub-domains rock! Focus on only two sub-domains

Key to tactics is passing the Google manual review. Any content you put on an external site needs to have some depth to it. Do not duplicate content. Make everything original.

11:12:58 AMShanon Woodruff:Good stuff is coming - Wrapping up a list

11:17:45 AMShanon Woodruff:What Else Ranks?

WordPress.com: When you create a blog you want to have ownership. WordPress is great for creating a micro-site and managing you reputation. It can be used for blogs, charity, updating clients.

Blogger.com: Alternative to WP. Why is it good? Google owns it.

Facebook.com: Profile Pages - The Key is the get 25 follower to get customizable URL - Make sure you link from your company site.

Linkedin.com: Good for personal reputation - Set the URL to the persons name. Write it in third persons. Also, have your employees do the same.

Twitter.com: Excellent for working with customers. To help rank higher RT often. Every time you RT your company page is mentioned. When someone makes a positive tweet, mark it a favorite. Use twitter widdget on homepage with a filter to show favorite tweets.

Flickr.com: Google loves diverse of content. Create a Flickr profile, Company name, designate URL, Upload photos, then LABEL THEM ALL! For individuals, Upload their photos, TAG THEM! Then create a similar profile page on your "About Page," then embed the images from Flickr.

WetPaintCentral.com: A personal Wiki service that only you control it. You can put it on a sub-domain.

AssociatedContent.com: Sites out to make money, kind of a content farm. May not be the best route to go with. This is more of an experimental option.

GetSatisfaction.com: Great place to use a free profile and see if you can get it to rank. Offers lots of control - If this goes well, you can upgrade to paid.

Ning.com: Create a social network of your choice. Make site look lie Flickr, Facebook, and so on. Best part you can create it own URL.

11:25:45 AMShanon Woodruff:Gray Area of Ranking

Business Partners: You can ask your business partners to put you on their pages. Just ask, ask if you can your own page, don't always have to be the corporate site, could use your blog.

Sponsorships: If you are spending money, especially a lot, you can ask for your own page. Submit your own text and back links. Does not have to be big.

Speaker Profiles: Doesn't have to be huge, just ask to have a speaker profile, write it yourself in third person.