第9章 主要企業品牌

第10章 消費者趨勢 - PPD的滲透度

第11章 消費者趨勢 - 不喝的理由

第12章 消費者趨勢 - PPD消費情形的變化

第13章 消費者趨勢 - 各種類型的PPD性質

第14章 消費者趨勢 - 資訊來源

第15章 消費者趨勢 - 進口及國產PPD領取方法

第16章 消費者趨勢 - 決定高級植物蛋白質飲料的因素

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目錄

“The staggering growth in the PPD market makes it the most dynamic market in the drink spectrum with emerging product categories on the rise and new entrants flooding into the market. The intensifying competition from within and outside the PPD market will put pressure on the established brands in the five leading product segments, forcing the market to move towards further fragmentation. However, the pressure from the competition is unlikely to offset the momentum and the market is expected to follow its record-breaking growth rate in the short term.” - David Zhang, Senior Drink Analyst.

This report looks at the following areas:

Ingredients and added benefits lead the premiumisation route

Taste no longer plays a definitive role in the success of PPDs

Given the stagnant prices of PPDs, the market is increasingly under pressure to premiumise. Brands and operators will certainly benefit from a new PPD market with an expanding premium segment.