With 'Strategy 2020,' DHL turns gaze to new markets

Officials at DHL are pushing for 8-percent annual earnings growth between now and 2020, spurred on partly by a 3-percent yearly growth goal in its mail business, according to the company’s “Strategy 2020” projections.
Released Tuesday, the program pushes for above-average growth in new markets, calls for increased connections with stakeholders and focuses on expanding margins in DHL’s current divisions.
“Strategy 2020” builds on the goals outlined in DHL’s “Strategy 2015” by focusing on the expansion of its logistics capabilities in the world’s emerging markets, among other strategies, according to the company. Emerging markets are expected to represent 30 percent of DHL’s total revenues by 2020, up from the current 20-percent figure.
According to Chief Executive Officer Frank Appel, the 2015 strategy, introduced in 2009, helped DHL achieve “significant revenue growth and a disproportionate increase in operating profit.”
Appel said the new guidelines will help the company continue its sustainable growth and become “the leading force” in logistics by the end of the decade.
“We have demonstrated what we are capable of over the last several years," Appel said in a statement. "Now we will accelerate our organic growth and continue to pursue a clear vision: We want Deutsche Post DHL to be not only the most global company in our industry, but also the clear leader in quality and customer orientation."