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CJ, T-Joy to push Korean film in Japan

JV to produce, distribute films as CJ Entertainment Japan

SEOUL -- CJ Entertainment Japan will be the new name for a joint venture between Korea’s film powerhouse CJ Entertainment and T-Joy Group, a Japanese multiplex chain affiliated with the country’s major studio Toei.

Under the new company’s name, CJEJ will co-produce four to five multinational films per year and distribute 10 or more films in Japan, the company said at a launch event held in Tokyo Tuesday.

Separately, the company will produce and distribute five to seven Japanese films. CJ, which holds 60% of the company, will target distributing films from Japan, Korea and Hollywood.

As a starting lineup, CJEJ will distribute blockbuster Korean films including “Harmony” and “Haeundae” in Japan this year. The company is also negotiating with Amuse and Paramount Pictures Japan to coproduce Nakata Hideo’s human drama “Onsen,” which is scheduled to go into shooting this year.

“The company signals the start of [CJ’s] global management,” said Katharine Kim, the CEO of CJ Entertainment. “We’re confident that the combination of CJ’s distinct contents and T-JOY’s revealing platform capacity in Japan will bring new order and conventions to the world’s second-largest film market.”