Instagram sensation Makhosini Nhlelozikathixo Maseko aka baby_makhosini has always had his fans eating out of his tiny hands – so why not capitalise on it?

His mother, Sithelo Shozi, took to social media to announce the brand-new kiddies’ online apparel branded Baby Makhosini. The logo of the brand is a graphic of Baby Makhosini riding a rocking horse.

“I've never been one for these long paragraphs and over-sentimental speeches but I just want to begin by thanking each and every one of you that's shown a tremendous amount of love to my son & I, your warm and genuine good wishes never go unnoticed [sic],” Sithelo wrote.

“Having said that, I am so excited to introduce my first featured online kiddies’ apparel, Baby Makhosini.”

The clothing range has its own Instagram page that already has 37 000 followers. On the page, the cute Makhosini models the range alongside other adorable tots.