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Charity Veganuary encourages people to try it out for a month - and supporting this year are All Bar One, Handmade Burger Co, Pret A Manger, Las Iguanas and Zizzi.

Clea Grady, marketing manager at Veganuary, said: “The worldwide rise in veganism may be influenced by celebrities but the number one reason that people give for taking part in Veganuary is to protect animals.

“Farming is a brutal business. Male chicks are killed at a day old because they aren’t able to lay eggs, unwanted calves are shot, and pigs are locked in crates and treated like breeding machines.

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“Consumers increasingly won’t stomach such cruelty, and are choosing to eat vegan. The trend is all set to continue and food outlets like All Bar One, Pret and Zizzi are absolutely right to make vegan foods a priority.”

The St Vincent Street branch of All Bar One will be offering a choice of three starters, mains and desserts throughout January, including patatas bravas, crushed avocado bruschetta, miso rice bowl and chocolate, chilli and cardamom cake.

Head to Handmade Burger Co with your newfound dietary needs and you’ll be treated to 50% off any one of their four vegan burgers and multiple sides.

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Zizzi and Las Iguanas will follow suit with two for one deals on vegan mains Sunday to Thursday - and if you head to Pret, you’ll find three new breakfast options, three Veggie Pots and three new soups on from January 5.