ASSIGNMENTThe project was to take a dead, dying or defunct brand and bring them back to life. We were ask to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. The final product was a brand standards manual that spelled out the history, growth, and new direction of the brand by showing the brands new logo, language, audience and extensions.

SCHOOLAcademy of Art University San Francisco, CA

COURSENature of Identity

INSTRUCTORHunter Wimmer

Approach

My concept was to bring the one time counter culture leader to its former glory. By exploring how the counter culture exists in our modern world, I looked towards doing what is seemingly impossible. I took the passion of the counter culture and brought the structure of a well formed media source to the table to build the next generations culture and media source.