Your First $10k

When you’ve got the skills to create things — but you don’t know what to make, or how to sell it — it can seem like you’re facing down a journey of a thousand miles. CLICHÉ ALERT: You are, kinda. But it’s not a bad thing! As the old saying goes, “A journey of a thousand miles begins with a single step” — and so does the journey to a million-dollar business.

I didn’t start off with a huge list, a pile of VC cash, or a a huge launch.

In 2008, I made exactly $0 in product revenue.

In 2009, my products made $85,000. It was a lot of work! But it worked.

Over that year, I learned to make every step I took a step forward… towards Money Mountain. And today, I’ve built a business that brings in over $1m/year.

If I hadn’t buckled down 8 years ago, I wouldn’t be where I am today.

That’s the power of what I called my Year of Hustle.

Now I’ve put together this guide to help you create your Year of Hustle.

First: Get Your Head Screwed On Right

Work smart, and it’s not hard to hit five figures… in a year… on the side.

The trick is to break everything down into achievable chunks. Don’t aim for $1 mil. Don’t aim for a blockbuster. Those goals are too far away to be useful. Aim for something achievable — five figures ($10k) — and hit that target.

Then once you’ve nailed it, pick a bigger target and nail that one too.

Second: Get Your Roadmap

Now you’re thinking the right way… what do you actually need to do? What’s your first step? And your second? And your tenth? And your fiftieth?

It’s easy to know what you’re “supposed” to do if you want to get a traditional job; there’s also metric tons of content out there for you if you want to take the “traditional” startup route with F&F rounds and venture capital.

But if you want to make and sell things directly? And retain full ownership?

Well, I couldn’t find a map. So I forged my own.

And now I’ve put together an absolutely MAGNIFICENT (and enormous) roadmap for you: The Year of Hustle. It covers every step, from calculating your price vs sales to a specific to-do list for your launch content.

Get your roadmap now:

How do you make your first sale?

Follow our FREE roadmap from $0 to $10k and start your product business one small, achievable win at a time.

When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.

Third: Implement the Roadmap

While the Year of Hustle Roadmap is totally epic, I couldn’t fit in everything. So here are detailed articles that will help you implement each stage:

I wrote an entire series of live blogs/journal entries as I designed, wrote, and shipped the first version of my book Just Fucking Ship in just 24 hours… and then followed up as I built the foundations of an evergreen launch under it! Read the latest installment here: Anatomy of a Launch.

Don’t forget to grab your roadmap!

How do you make your first sale?

Follow our FREE roadmap from $0 to $10k and start your product business one small, achievable win at a time.

When you subscribe, you’ll also get biz advice, design rants, and stories from the trenches once a week (or so). We respect your email privacy.