Point of Sales Tracking

Retailers and manufacturers are constantly under pressure to develop products and services that maximize sales and profit, and keep customers coming back.

Success relies on having the most up-to-date retail sales data, combined with an understanding of which products and services are performing well in the market – and which are not. With this knowledge, you can set clear strategies for commercial growth and increase return on investment.

Our Point of Sales (POS) Tracking experts will keep you fully updated on which retail and technical consumer goods products are selling, where, when and at what price. We can help you to track your market share and brand performance and benchmark this against the competition’s.

Discover which channels are popular with retailers and manufacturers and why. Obtain a detailed understanding of global and local market trends from a “big picture” macro level, down to individual product level, and assess their impact on online and offline outlets, on a monthly and weekly basis.

We have the world’s largest retail panel. We track products and deliver insights based on both retailer and reseller actual sales data. Using this intelligence, we can help you align product availability with the expected market demand, as well as to optimize product assortment, distribution and pricing strategy.

To follow is a list of the product categories that we track with our panel. The number of products covered across the globe is extensive, yet not all are tracked in every country. For further information on availability in your country of interest, please contact us.

We track and can provide actionable business insights for the following product categories:

Supporting a smartphone manufacturer’s new sales channel strategy

23.08.2017

Our insights helped our client define the right strategic mix of products, pricing and distribution strategy for its launch into a competitive market.

Situation

Our client was planning to strengthen its channel strategy by selling directly through retailers, in addition to its existing distribution partnerships with Brazil’s network operators. It needed to define an optimal product, distribution and price mix to ensure that its new approach to the market would be a success.

Approach

Drawing on our global technology industry experience, we aided the client in outlining the best combination of channels, products and pricing for its retail launch. The manufacturer could view our point of sales data about the Brazilian smartphone market on a custom dashboard, allowing executives to make informed strategic decisions. We based our analysis not only on historical market information, but also on forecasts of future market growth and trends.

Outcome

Our research yielded the following insights:

Place:Our client received data about price classes and competitors for each distribution channel, including online and traditional stores. It gained insight into regional differences in market size as well as in product availability, prices and competitors.

Prices:The information allowed the company to monitor how price classes evolve after a major shift in the currency exchange rate, as well as to track the top-selling products for each price tier.

Products:The smartphone maker obtained accurate data about the average price of a specific combination of product features and how competitors position their product mix across price classes.

Promotions:The information enabled the client to evaluate the performance of the most heavily promoted products and how price promotions historically affected competitors’ volumes.

Monthly reports help electronics retailer grow market share

24.06.2016

Our point of sales data enables eXtra to align product availability with market demand, as well as optimize its product as sortment, distribution and pricing strategy.

Situation

Our point of sales solutions keep retailers and manufacturers around the world up-to-date on which products are selling, where, when and at what price. Because eXtra is the largest supplier of consumer electronics and home appliances in Saudi Arabia, we wanted to establish a mutually beneficial relationship with the company.

Approach

Since 2013, eXtra has been sharing its point of sales data with us in exchange for a set of standard and customized monthly GfK retail reports. Where some retailers seek payment for such data, our partner believes that the benefit of our services is valuable compensation.

Outcome

eXtra uses our reports to align product availability with the expected market demand, as well as to optimize its product assortment, distribution and pricing strategy. The reports address the needs of a broad range of stakeholders at eXtra, including managers, buyers and the marketing team. It helps them to set clear strategies for commercial growth, negotiate with suppliers and increase return on investment. With accurate and granular retail sales data, our partner has a good understanding of how products and services are performing in the market as well as a clear view of local and global trends.

Discounts during Black Friday week are becoming increasingly popular in Europe and beyond. Across the key markets Germany, UK, Italy, Spain, France, Poland, Brazil, Russia, 125% more turnover than in an average week was generated. Italy showed the most significant sales increase (+42%) compared to the 2017 Black Friday week and Brazilian shoppers spent the most (1.2 billion €).

This website uses cookies. Cookies enable us to understand how visitors use our website so that we
can improve it and provide the best experience possible. By browsing our website, you agree to our
use of cookies.
Learn more