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Software Description:

This service provides its users with an effective solution for email, mobile, and social media marketing. Mailigen helps SMEs to build permanent relationships with their clients with this cost-effective and easy-to-use solution.

Email marketing enables users to build audience base and create loyal relationships with clients. With this software, they can count on full execution of email, mobile and social media marketing. They are able to send responsive email newsletters and receive full reports to analyze their performance. Design is based on drag-n-drop text boxes.

This service is based on behavior-related marketing automation because email campaigns are triggered by specific activities and experiences. Automation triggers, like welcome messages for new users or greetings for special occasions, are being chosen by marketers themselves.

Software Description:

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.