The Design Council were persuaded by Gamman to run a national anti shoplifting student design project with the Royal Society of Arts in 2009-10. Gamman Authored the brief and there was a terrific national student response with over 150 entries received.

The brief asked how design could reduce the opportunities for shop theft and to do this students from around the country were asked to ‘think thief’. They needed to use all their skills, cunning and design flair to create effective and affordable anti-shoplifting objects, systems and services without jeopardising the experience of the genuine shopper.