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Google I/O Keynote II : May 09, 2010

11:38 - Stressing the importance of Android: it should be an open, free OS that gives OEMs the freedom to make the phone they want. Carriers should be able to compete on the ability of their network. The user gets the best device on the best network for them.

11:38 - If Google didn't act, it faced a draconian future where one man, one phone, one carrier were our choice. That's a future we don't want [obvious dig at Apple].

11:39 - Over 60 compatible devices, and these aren't just from companies you haven't heard of; most of them are from major companies like Sony Ericsson and HTC.

11:41 - Over 100,000 new Android activations per day [note: was cited as 65,000 just a short while ago]. AdMob says Android may be first in web use in the US.

11:43 - Some [Apple's Jobs] say users don't use Google search on smartphones. That's not true; give them a good browser and they do. They do love apps -- over 50,000 on Android Market.

11:44 - Introducing Android 2.2, Froyo. Uses a new virtual machine with a just-in-time compiler that's 2X to 5X faster on the same hardware.

11:46 - Demo to show how well the compiler works: a game demo never slows down even as more and more units show up.

11:49 - App data is now being backed up through an API: your data can move along with apps to a new phone. Cloud-to-device messaging API. This isn't push notification made to make up for a lack of basic features like multitasking [hello, Apple]: this can send an intention to a device, such as pushing map directions from Google Maps on desktop to the phone.

11:52 - Tethering and the portable hotspot are confirmed: share your connection over USB or to multiple devices over Wi-Fi. Uses a Nexus One to share data with an iPad, which doesn't have connectivity. Works very simply and quickly.

11:53 - New browser: uses the same V8 JavaScript engine as Chrome on the desktop. About 2-3X faster.

11:54 - Shows a web app running on an iPad versus a Nexus One; the Nexus One with Android 2.2 is, of course, faster.

11:56 - Beyond Android 2.2: API to give the browser access to the magnetometer, camera and features that would otherwise need native apps. Google Maps is shown responding to the compass by rotating the map view.

11:56 - A demo for using the camera in the browser doesn't work; too early.

11:59 - Demonstrating voice-guided search; it can pick up very complicated search requests. Picks up on different languages. Already in Android 2.1, but in the future Android will recognize intent; "call X" will know you mean to phone someone.

12:00 - Excellent voice translation demo: taps a mic button on the translate section that takes a spoken command and speaks it out in the translated language, like French.

12:01 - It turns out that on the Internet, people use Flash. Being open means you're inclusive rather than exclusive. Daughter couldn't play a game on Nickelodeon on the iPad and asked to use Android.

12:02 - Users tend to install over 40 apps on Android devices. They want to find them easier or install them to an SD card.

12:04 - App search is built-in: you can find apps, and content within them gets the right icon for search results. You no longer have to install apps to internal memory, but you also don't have to worry about doing it yourself; full apps can shuttle over quickly.

12:06 - Android Market now has an easy "update all" button and lets you turn on automatic updating.

12:06 - Crash reporting: if an app crashes, users can send a report that pushes a log of data from the crash.

12:10 - Users can now sign into the web version of Android Market on a desktop and send apps to any device they use; you don't need to sync your device physically like you do an iPhone. Works with Amazon MP3 too!

12:11 - We're using Simplify Media for network media sharing; you can get music from iTunes and other sources over the Internet.

12:12 - We've learned a few things about advertising. To have a healthy ecosystem for ads, you need advertisers: we have hundreds of thousands. We're not new at this; we're not working with a handful of partners charging them $1 million each [a dig at Apple iAd].

12:13 - Advertising needs good tools: which campaigns are working or need to be tweaked? DoubleClick, Google Analytics, AdSense. Be open to innovation.

12:14 - These are real advertisers with real ads. AdSense for Mobile Apps: existing text ads optimized for mobile. A unique touch is that Android app marketing takes you directly to Android Market to get the app rather than a website.

12:18 - Cloning but improving on Apple's iAd here: expandable ads that take up the full screen but stay within the app. You can have click-to-call ads, Google Maps ads with calling. DoubleClick allows any ad type, too.

12:18 - AdSense for Mobile Ads is being opened up today; early sign-ons get $100 advertising credit.

12:20 - Talking about the HTC Evo 4G: great device. Every developer at the conference is getting one for free! For those of you watching on YouTube, sorry.

12:20 - Thank you for voting on the side of innovation and choice.

12:21 - We're at the halfway point this morning.

12:22 - Introducing Google TV: a new platform that should change TV.

12:22 - People watch more TV now than they did the past: 5 hours a day. $70 billion advertising spending on TV in the US. 4 billion TV users worldwide.

12:23 - Why do people watch TV? Gives you access to your favorite movies and show.s You don't have to think about it anymore. But TV has basically stayed the same. More and more of my experiences in the living room aren't on the TV.

12:24 - The web is transforming TV: people end up watching video on the notebook rather than TV.

12:25 - Many devices now are connected to the web, but it's pretty limited. They all try to dumb down the web for TV. You're effectively recreating the web: it's WAP all over again. It just doesn't scale. We need the entire web on the TV.

12:26 - The implementations are all closed. People have the freedom to go all over the web.

12:26 - It's also hard to go back and forth between TV and the web. Most don't know how to get back to TV or will stay there if given the choice.

12:29 - Google TV starts off with TV first, and lets you use your existing remote or "optimized remote controls" just for the feature.

12:31 - Want to give you the same kind of empowerment found in desktop search for finding TV. Technical glitch with the keyboard forces them to switch over to another box.

12:33 - Google TV has a unified search: when you type, it finds not only web results but TV shows in the guide. If a DVR is integrated, you can even record directly from the search box.

12:35 - Having more technical problems; connectivity with the keyboard. Clearly in a rough state.

12:38 - May finally be solving problems.

12:41 - A single experience for all Internet or TV content: it will show you Amazon, Fox, Hulu websites among others, and it can still show whether an episode is on TV.

12:42 - Netflix is built-in: it can base recommendations on what you've seen before.

12:45 - YouTube is of course built-in, but you can go to any website seamlessly. Sesame Street as an example. You can create a custom playlist of video on many pages, for example.

12:48 - No sites have to work specifically with Google TV; the content is simply there as it is on the web.

12:50 - Picture-in-picture works and lets you watch TV while you browse. You can check sports scores while browsing the web. Most advertisers have websites, so you can check the web right as the ad appears.

12:53 - Bookmarks include not just websites but TV channels. The TV is great for many things: it can be a photo viewer or play games.

12:55 - Devices will be set-top boxes, including Blu-ray players. They can work with your existing cable/satellite hardware. Wi-Fi or Ethernet; uses HDMI to pass through from the TV. An IR blaster provides input. An IP protocol exchanges between a Dish set-top and the Google TV device.

12:56 - Will have a fast processor, a DSP for decoding, and custom remotes for faster typing. Android phones pair over Wi-Fi and will even handle voice recognition for switching channels and other features.

12:59 - An IP remote control protocol exists that will let developers choose what and how apps are controlled.

1:00 - As expected, Android here is using Chrome, not just the usual browser. Flash 10.1 is of course built-in.

1:02 - Android Market works right away, as do apps; as long as the app doesn't require phone-specific hardware, it will work. Live updating and other 2.2 features work here.

1:04 - You can send apps from the web Android Market directly to the TV, too.

1:06 - The SDK and other features are coming shortly after public availability. Guidelines are being posted today for TV-optimized websites.

1:09 - Showing YouTube Leanback on Google TV: shows a personalized feed that shows subscriptions. Rentals are here: clearly meant to compete against Apple TV. Beta will be available soon on the YouTube website.

1:11 - NBA.com showing an optimized website; besides sizes, it's also using higher quality video suitable to a TV. Media keys are setup to support remotes.

1:15 - Google Listen is coming to Google TV: lets you not only listen to and discover audio podcasts but watch video podcasts, including HD.

1:17 - Google Translate works with TV: you can choose live subtitles translated from the audio. Based on the automatic YouTube subtitles.

1:17 - (Note: subtitling didn't really work properly; a fault of Bluetooth keyboards that have been encountering problems the entire keynote)

1:19 - Emphasis on open: open to users, developers and content producers. Hope to have the same impact on TV that the smartphone had on the mobile experience.

1:19 - Google TV platform will be open-sourced into both the Android and Chrome source trees.

1:21 - Sony will be making a full line of TVs and a Blu-ray player. Logitech will be making a companion box to add Google TV. Intel is using Atom processors to drive the hardware. Fall 2010.

1:22 - Best Buy will help sell the devices. Early 2011 will see Android Market as an OTA update. Summer 2011: open-source for both Android and Chrome.

1:22 - Special relationship with Dish network.

1:23 - Eric Schmidt on stage. Talking history: 20 years ago talked about integrating programing guides; 10 years ago talked about getting the web on TV. Long time to get to today.

1:24 - It's hard to marry a 50-year-old technology with a brand new technology. Saw the full potential of cloud computing.

1:28 - Otellini: processors are transformational devices that give you new capabilities. This is an extension of Intel's strategy.

1:30 - Adobe CEO: it's all about giving an opportunity for people to get across their experience. Flash is hardware accelerated on Google TV. Public beta of 10.1 on Android.

1:32 - Stringer: we're being very "kissy" to Best Buy to make sure we get out our TVs in time for the holidays.

1:33 - Stringer: Sony Ericsson dominates in Japan thanks to Android (X10). Corrected by Google that we don't "dominate." Stringer: you dominate when you dominate Apple.

1:36 - Logitech: the companion box gets a controller with a keyboard and remote controls built-in. Ships in the fall. Just needs an HDMI input.

1:37 - Best Buy: big opportunity. Not only give them what they want, but anticipate what they want. We know people want to combine computer and TV viewing; started with Microsoft's Web TV, which was just ahead of its time.

1:39 - Dish: You won't know when you're switching from linear TV to the web. Hopefully good things happen when you build this. Dish is analytics based and knows what its viewers like. Advertisers get a better experience since they know what people like.

1:42 - Best Buy: this is the first seamless experience between TV and computer. Sources are agnostic on the TV. There's an "enormous" consumer appetite for this.

1:43 - Best Buy: "I need one." Really does address how people are enjoying media ad hoc right now.

1:45 - Schmidt: Google is making the announcement here since it needs developers to make things beyond what Google could do. It's a medium that has never ever changed.

Now AAPL Stock: 113.95 ( + 1.83 )

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