Mumbai : Idea Cellular, one of the leading telecom operators in the country, announced the winners of its ‘Mumbai Se Dubai’ Retailer Visibility Dhamaka contest. After a long time, telecom industry witnessed a display contest of this magnitude.

The objective of the contest was to showcase Idea’s range of Unlimited products and reinforce superior 4G experience by involving trade partners and creating customer delight at the point of purchase. The theme of the contest was ‘Mumbai Se Dubai’, with the tagline, ‘Dukaan Sajao Mumbai Mein, Relax Karo Dubai Mein’.

A panel of Independent Jury selected 260 retailers through a robust evaluation mechanism, based on retailer performance against set parameters of sales and brand visibility.

Speaking on the occasion, Sunil Tolani, National Digital Head & Chief Operating Officer, Mumbai, Idea Cellular said, “Our Retailer partners are pillars of strength for the company. We were pleasantly surprised by the overwhelming response with thousands of retailers participating in the contest to communicate to our consumers in a creative and impactful way, Idea’s range of UNLIMITED product offerings as well as the strength of our 4G network. Consequently our 4G traffic increased by more than 50 persent in Mumbai circle, during the contest period. We are thankful to all the retailers for making this a huge success and heartily congratulate the winners.”

Idea has always believed in giving value to its customers and retailers, and after the grand success of this contest, Idea has now launched ‘Jeeto Unlimited ke Saath’ Customer Contest, which gives Idea subscribers a chance to win iPhones, Gold and Silver coins, and assured gift coupons.

About 'Idea Cellular' : Idea Cellular Ltd. is the third largest wireless operator by subscribers in India with a Revenue Market Share of approximately 15.9 percent of the Indian mobile telecommunications services industry for the Q3FY18. Idea is listed on National Stock Exchange (NSE), and the Bombay Stock Exchange (BSE) in India. Idea is part of the Aditya Birla Group, which is one of the largest business groups in India. The Aditya Birla Group is a conglomerate with operations in 35 countries and has businesses interests in, among others, mobile telecommunications, financial services, metal and mining, cement, carbon black, textiles, garments, chemicals and fertilizers sectors.