IMPACT POINTS

n Products that accomplish a flawlesslook without being obvious arebeing paired with bold, dramaticand vibrant colors.n There continues to be anincreasingly blurred line betweenreality and technology with thefuture of skin.n The benefits of a mineral cosmeticin a liquid foundation will be thenext hot trend in cosmetics.n Enhancing beauty rather thancovering up is something thatresonates with today’s consumers.n Products with customizable coverageand the ability to self-adjust will becrucial to brand success movingforward.n Regardless of mainstream trends,there will always be a market forshimmer, sparkle and shine.n Color-change and interactivepigments will increasingly have arole in the beauty market.In a market where consumers desire a more naturalyet flawless appearance, must-have innovations canhide imperfections and minimize fine lines by bothfilling them and scattering light, no matter skin coloror type.BY SARA MASON