Privacy Policy

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the executive office at Christian Bauer Schmuck GmbH + Co. KG. In general, using the websites of Christian Bauer Schmuck GmbH + Co. KG is possible without specification of any personal data. If a data subject wishes to benefit from services provided by our enterprise via our website, processing of personal data could become necessary. If processing of personal data is required, and if there is no legal basis for such processing, we will generally seek the consent of the data subject.

The processing of personal data, such as name, address, email address, or telephone number of a data subject, shall always be in line with the general data protection regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to Christian Bauer Schmuck GmbH + Co. KG. With this privacy policy, our enterprise would like to inform the general public about the nature, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy policy is intended to inform data subjects of the rights to which they are entitled.

As the controller, Christian Bauer Schmuck GmbH + Co. KG has implemented numerous technical and organizational measures to ensure the most complete protection of the personal data processed through this website. However, Internet-based data transmission may in principle have security gaps, so absolute protection may not be guaranteed. This is why the data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

1. DEFINITION OF TERMS

The privacy policy of Christian Bauer Schmuck GmbH + Co. KG is based on the terminology used by the European legislator when adopting the general data protection regulation (GDPR). Our privacy policy should be simple and clear to the public, as well as to our clients and business partners. To ensure that this is the case, we would like to first explain the terminology and technical terms used.

Among others, the following terms are used in this privacy policy:

a) personal data
Personal data means any information relating to a natural person identified or identifiable (hereinafter referred to as “data subject“). A natural person is considered identifiable, if this natural person can be identified, directly or indirectly, in particular by reference to an identification such as a name, to an identification number, location data, an online identification, as well as to one or more factors specific to his or her physical, physiological, genetic, mental, economic, cultural or social identity.

c) processing
Processing means any operation or set of operations related to personal data, carried out with or without the assistance of automated processes, such as collection, recording, organisation, sorting, storage, adaptation or alteration, selection, retrieval, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.

d) processing restriction
Processing restriction means labelling stored personal data so as to restrict their further processing or use.

f) pseudonymisation
Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, if the additional information is stored separately and is subject to technical and organisational measures that ensure that the personal data cannot be assigned to any identified or identifiable natural person.

g) controller
Controller means a natural or legal person, public authority, agency or any other body, which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) processor
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) recipient
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data within the framework of a particular enquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) third party
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) consent
Consent means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. NAME AND ADDRESS OF THE CONTROLLER

Controller for the purposes of the general data protection regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:

3. NAME AND ADDRESS OF THE DATA PROTECTION OFFICER

Every data subject may contact our data protection officer at any time with questions and suggestions regarding data protection.

4. COOKIES

The websites of Christian Bauer Schmuck GmbH + Co. KG use cookies. Cookies are text files that are stored in a computer system via an web browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific web browsers in which the cookie was stored. This allows visited websites and servers to differentiate the individual browser of the data subject from other web browsers that contain other cookies. A specific web browser can be recognised and identified using the unique cookie identifier.

The use of cookies allows Christian Bauer Schmuck GmbH + Co. KG to provide user-friendly services to the user of this website which would not be possible without the cookie.

The use of cookies allows us to optimise the information and offers on our website with the users in mind. As already mentioned, cookies also allow us to recognise the users of our website. Purpose of the recognition is to simplify the use of our website to the benefit of the user. The user of a website that uses cookies, for example, does not have to complete all access data every time he or she visits the website, as the website and the cookie stored on the user’s computer already take over this task. The cookie in the shopping cart of an online shop is another example. With the help of a cookie, the online shop memorises the items put in the virtual shopping cart by a client.

The data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via a web browser or other software programmes. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the web browser used, not all functions of our website may be entirely usable.

5. COLLECTION OF GENERAL DATA AND INFORMATION

The website of Christian Bauer Schmuck GmbH + Co. KG collects a series of general data and information every time a data subject or automated system calls up the website. This general data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites which are controlled by an accessing system on our website, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using these general data and information, Christian Bauer Schmuck GmbH + Co. KG does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimise the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, Christian Bauer Schmuck GmbH + Co. KG analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. REGISTRATION ON OUR WEBSITE

The data subject has the opportunity to register on the controller’s website by providing personal data. The actual personal data submitted to the controller is based on the respective input mask used for the registration. The personal data entered by the data subject are collected and stored solely for internal use and for the own purposes of the controller. The controller may arrange for the disclosure to one or more processors, for example a parcel service provider, who shall also use the personal data exclusively for internal use attributable to the controller.
During the registration on the controller’s website, the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration are stored. The collection of this data is necessary in order to prevent misuse of our services, and to allow to prosecute offences committed. The saving of the data therefore serves the aim of the legal protection of the controller. There will be no transfer of personal data collected to third parties, unless there is a legal obligation for the disclosure, or the disclosure is needed as part of a criminal prosecution.

The registration of the data subject via the voluntary provision of personal data enables the controller to provide content or services to the data subject that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided at registration at any time or to have them deleted completely from the database of the controller.

Upon request and at any time, the controller shall provide each data subject with information about which personal data about the data subject is stored. Furthermore, the controller shall correct or delete personal data at the request or notice of the data subject, insofar as this does not conflict with statutory retention requirements. A data protection officer particularly designated in this data protection declaration, as well as the entirety of the controller’s employees are available to the data subject in this respect as contact persons.

7. CONTACT VIA THE WEBSITE

In accordance with legal regulations, the website of Christian Bauer Schmuck GmbH + Co. KG contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If a data subject contacts the controller by e-mail or via a contact form, the personal data submitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. This personal data is not transferred to third parties.

8. ROUTINE ERASURE AND BLOCKING OF PERSONAL DATA

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

9. RIGHTS OF THE DATA SUBJECT

a) Right of confirmation
Each data subject has the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail him- or herself of this right of confirmation, he or she may, at any time, contact our data protection officer or another employee of the controller.

b) Right of access
Each data subject has the right granted by the European legislator to obtain from the controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European legislators grant the data subject access to the following information:

the purposes of the processing

the categories of personal data to be processed

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations

where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period

the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing

the existence of the right to file a complaint with a supervisory authority

where the personal data are not collected from the data subject: Any available information as to the source of the data

the existence of automated decision-making, including profiling, according to Article 22 paragraphs 1 and 4 of the general data protection regulation (GDPR) and – at least in those cases – meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject has the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail him- or herself of this right of access, he or she may at any time contact our data protection officer or another employee of the controller.

c) Right to rectification
Each data subject has the right granted by the European legislator to request from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement. If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact our data protection officer or another employee of the controller

d) Right to erasure (Right to be forgotten)
Each data subject has the right granted by the European legislator to request from the controller the erasure of personal data concerning him or her without undue delay, and the controller has the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

The personal data are no longer needed with respect to the purposes for which they were collected or in any way processed.

The data subject withdraws consent to which the processing is based according to point (a) of Article 6 paragraph 1 of the GDPR, or point (a) of Article 9 paragraph 2 of the GDPR, and where there is no other legal ground for the processing.

The data subject objects to the processing pursuant to Article 21 paragraph 1 of the GDPR, and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21 paragraph 2 of the GDPR.

The personal data have been unlawfully processed.

The personal data must be erased for compliance with a legal obligation according to the Union or Member State law to which the controller is subject.

The personal data have been collected with respect to the offer of information society services referred to in Article 8 paragraph 1 of the GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Christian Bauer Schmuck GmbH + Co. KG, he or she may at any time contact our data protection officer or another employee of the controller. The data protection officer of Christian Bauer Schmuck GmbH + Co. KG or another employee shall promptly ensure that the erasure request is complied with immediately.

If Christian Bauer Schmuck GmbH + Co. KG has made the personal data public, and if our enterprise – as the controller – is obliged pursuant to Article 17 paragraph 1 of the GDPR to erase the personal data, Christian Bauer Schmuck GmbH + Co. KG, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The data protection officer of Christian Bauer Schmuck GmbH + Co. KG or another employee will arrange the necessary measures in individual cases.

e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to request from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful, and the data subject opposes the erasure of the personal data, and requests the restriction of their use instead.

The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.

The data subject has objected to processing pursuant to Article 21 paragraph 1 of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by Christian Bauer Schmuck GmbH + Co. KG, he or she may at any time contact our data protection officer or another employee of the controller. The data protection officer of Christian Bauer Schmuck GmbH + Co. KG or another employee will arrange the restriction of the processing.

f) Right to data portability
Each data subject has the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a controller by the data subject, in a structured, commonly used and machine-readable format. He or she shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6 paragraph 1 of the GDPR or point (a) of Article 9 paragraph 2 of the GDPR, or on a contract pursuant to point (b) of Article 6 paragraph 1 of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising his or her right to data portability pursuant to Article 20 paragraph 1 of the GDPR, the data subject has the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others. In order to assert the right to data portability, the data subject may at any time contact the data protection officer designated by Christian Bauer Schmuck GmbH + Co. KG or another employee.

g) Right to object
Each data subject has the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based on point (e) or (f) of Article 6 paragraph 1 of the GDPR. This also applies to profiling based on these provisions.
Christian Bauer Schmuck GmbH + Co. KG shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.
If Christian Bauer Schmuck GmbH + Co. KG processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Christian Bauer Schmuck GmbH + Co. KG to the processing for direct marketing purposes, Christian Bauer Schmuck GmbH + Co. KG will no longer process the personal data for these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by Christian Bauer Schmuck GmbH + Co. KG for scientific or historical research purposes, or for statistical purposes pursuant to Article 89 paragraph 1 of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may directly contact the data protection officer of Christian Bauer Schmuck GmbH + Co. KG or another employee. Furthermore, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling
Each data subject has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, Christian Bauer Schmuck GmbH + Co. KG shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision. If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, directly contact our data protection officer or another employee of the controller.

i) Right to withdraw data protection consent
Each data subject has the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time. If the data subject wishes to exercise the right to withdraw the consent, he or she may, at any time, directly contact our data protection officer or another employee of the controller.

10. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF ADDTHIS

On this website, the data controller has integrated components of the enterprise AddThis. AddThis is a so-called bookmarking provider. The service allows for simplified bookmarking of websites via buttons. By clicking on the AddThis component with the mouse, or by clicking on it, a list of bookmarking and sharing services is displayed. AddThis is used on over 15 million websites, and the buttons are displayed, according to the information of the operating enterprise, over 20 billion times a year.

The operating company of AddThis is AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.
By calling up one of the individual pages of the website, which is operated by the controller, and on which an AddThis component has been integrated, the web browser of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. During the course of this technical procedure, AddThis acquires knowledge of the visit and details about the specific individual page of the website via the information technology system used by the data subject. In addition, AddThis is informed about the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject, the browser type and language, the web page accessed before our website, the date and the time of the visit to our website. AddThis uses this data to create anonymous user profiles. The data and information transmitted to AddThis in this way will enable the enterprise AddThis, as well as affiliates or their partner-enterprises, to contact visitors of the web pages of the controller with personalised and interest-based advertising.

AddThis displays personalised and interest-based advertising on the basis of a cookie set by the enterprise. This cookie analyses the individual surfing behaviour of the computer system used by the data subject. The cookie saves the computer-based outgoing visits to websites.

As already mentioned above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and thus permanently deny the setting of cookies. Such a setting of the web browser used would also prevent AddThis from setting a cookie on the information technology system of the data subject. Cookies may also be deleted by AddThis at any time via a web browser or other software programmes.

The data subject also has the option to permanently object to the processing of personal data by AddThis. For this purpose, the data subject must click on the opt-out button under the http://www.addthis.com/privacy/opt-out link, which sets an opt-out cookie. The opt-out cookie set with this objection is placed on the information technology system used by the data subject. If the cookies are deleted from the system of the data subject as the result of an objection, the data subject must call up the link again and set a new opt-out cookie.
By setting the opt-out cookie, however, the possibility exists that the websites of the controller are no longer fully usable by the data subject.

The applicable data protection provisions of AddThis may be accessed under http://www.addthis.com/privacy/privacy-policy.

11. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF FACEBOOK

On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community, which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

With each call-up to one of the individual pages of this website, which is operated by the controller, and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component of Facebook. An overview of all the Facebook plug-ins may be accessed under https://developers.facebook.com/docs/plugins/?locale=de_DE. During the course of this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.
If the data subject is logged in at the same time on Facebook, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component, and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g. the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Through the Facebook component, Facebook always receives information about a visit to our website by the data subject, whenever the data subject is also logged in on Facebook during the time of the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such a transmission of information to Facebook, then he or she may prevent this by logging off from their Facebook account before a call-up to our website is made.
The data protection guideline published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. Furthermore, available setting options offered by Facebook to protect the privacy of the data subject are explained. In addition, different applications are made available to allow the elimination of data transmission to Facebook. These applications may be used by the data subject to eliminate a data transmission to Facebook.

12. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ADSENSE

On this website, the controller has integrated Google AdSense. Google AdSense is an online service which allows the placement of advertising on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match with the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of generating individual user profiles.

The purpose of Google’s AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The term “cookies” has already been explained in the definition above. The setting of the cookie allows Alphabet Inc. to analyse the use of our website. With each call-up to one of the individual pages of this Internet site which is operated by the controller, and into which a Google AdSense component is integrated, the web browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for the purpose of online advertising and the settlement of commissions to Alphabet Inc. During the course of this technical procedure, Alphabet Inc. acquires knowledge of personal data, such as the IP address, of the data subject, which serves Alphabet Inc., inter alia, to trace the origin of visitors and clicks, and subsequently create commission settlements.
As already mentioned above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, cookies already in use by Alphabet Inc. may be deleted at any time via a web browser or other software programmes.

Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in web pages to enable a log file recording and a log file analysis allowing a statistical analysis to be performed. Based on the embedded tracking pixels, Alphabet Inc. is able to determine, if and when a website was opened by a data subject, and which links were clicked on by the data subject. Tracking pixels serve, inter alia, to analyse the flow of visitors on a website.

Through Google AdSense, personal data and information—which also includes the IP address, and is necessary for the collection and accounting of the displayed advertisements—is transmitted to Alphabet Inc. in the United States of America. These personal data will be stored and processed in the United States of America. The Alphabet Inc. may disclose the collected personal data through this technical procedure to third parties.
Google AdSense is further explained under the following link, https://www.google.com/intl/en/adsense/start/.

13. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ANALYTICS (WITH ANONYMISATION FUNCTION)

On this website, the controller has integrated the component of Google Analytics (with the anonymiser function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, inter alia, data about the website from which a data subject has gained access (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimisation of a website, and in order to carry out a cost-benefit analysis of Internet advertising.

The controller uses the “_gat. _anonymizeIp” application for the web analytics via Google Analytics. By means of this application, the IP address of the data subject’s Internet connection is shortened and anonymised by Google when our websites are accessed from a Member State of the European Union, or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the visitor flow on our website. Google uses the collected data and information, inter alia, to evaluate the use of our website and to provide online reports, which show the activities on our websites, as well as to provide other services concerning the use of our Internet site.

Google Analytics places a cookie on the information technology system of the data subject. The term “cookies” has already been explained in the definition above. The setting of the cookie allows Google to analyse the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the web browser on the information technology system of the data subject will automatically submit data to Google through the Google Analytics component for the purpose of an online analysis. During the course of this technical procedure, Google acquires knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to trace the origin of visitors and clicks, and subsequently create commission settlements.

The cookie is used to store personal information, such as the access time, the location from which the website was accessed, and the frequency of visits to our website by the data subject. With each visit to our web pages, such personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

As already mentioned above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programmes.

Furthermore, the data subject has the possibility to object to and prevent a collection of data that are generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through a JavaScript, that any data and information about the visits of websites may not be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. If the browser add-on was uninstalled or disabled by the data subject or any other person who is attributable to his or her sphere of competence, the option is available to reinstall or reactivate the browser add-ons.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/de.html. For further details, please refer to Google Analytics under https://www.google.com/intl/de_de/analytics/ .

14. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE REMARKETING

On this website, the controller has integrated Google Remarketing services. Google Remarketing is a feature of Google AdWords, which allows an enterprise to display advertising to Internet users who have previously visited the enterprise’s website. The integration of Google Remarketing therefore allows an enterprise to create user-based advertising, and thus display advertisements relevant to the interest of the Internet users.

The operating company of the Google Remarketing services is the Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google network or on other websites, which are based on individual needs and matched to the interests of Internet users.
Google Remarketing sets a cookie on the information technology system of the data subject. The term “cookies” has already been explained in the definition above. The setting of the cookie allows Google to recongnise the visitor of our website, if he or she calls up consecutive web pages, which are also part of the Google advertising network. With each call-up to an Internet site on which the service has been integrated by Google Remarketing, the web browser of the data subject identifies automatically with Google. During the course of this technical procedure, Google receives personal information, such as the IP address or the surfing behaviour of the user, which Google uses, inter alia, for the insertion of interest-relevant advertising.

The cookie is used to store personal information, e.g. the websites visited by the data subject. Thus, each time our websites are visited, personal data, including the IP address of the Internet access used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.
As already mentioned above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and thus permanently deny the setting of cookies. Such an adjustment to the web browser used would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programmes.

In addition, the data subject has the possibility to object to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www.google.de/settings/ads and enter the requested settings on each web browser used by the data subject.

Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

15. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF GOOGLE ADWORDS

On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords with the help of which an ad on Google’s search results will only then be displayed, when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on subject-relevant websites using an automatic algorithm, taking into account the previously defined keywords.
The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is set by Google on the information technology system of the data subject. The term “cookies” has already been explained in the definition above. A conversion cookie loses its validity after 30 days, and is not used to identify the data subject. If the cookie has not expired yet, the conversion cookie is used to check whether certain sub-pages, e.g. the shopping cart from an online shop system, were called up on our website. The conversion cookie allows, both Google and the controller, to trace whether a data subject who reached our website through an AdWords ad has generated sales, that is, executed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visitor statistics for our website. These visitor statistics are used by us, however, to determine the total number of users of our website who have been mediated through AdWords ads, thus to ascertain the success or failure of each AdWords ad, and to allow us to optimise our AdWords ads in the future. Neither our enterprise nor other Google AdWords advertisers receive information from Google that could identify the data subject.
The conversion cookie stores personal information, e.g. the websites visited by the data subject. Thus, each time our websites are visited, personal data, including the IP address of the Internet access used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

As already mentioned above, the data subject may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the web browser used, and thus permanently deny the setting of cookies. Such a setting of the web browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the web browser or other software programmes.

In addition, the data subject has the possibility to object to the interest-based advertising by Google. For this purpose, the data subject must call up the link to www.google.de/settings/ads and enter the requested settings on each web browser used by the data subject.
Further information and the actual data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

16. DATA PROTECTION PROVISIONS ABOUT THE APPLICATION AND USE OF INSTAGRAM

On this website, the controller has integrated components of the Instagram service. Instagram is a service that may be qualified as an audiovisual platform, which allows users to share photos and videos, as well as disseminate such data in other social networks.

The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.
With each call-up to one of the individual pages of this website, which is operated by the controller, and on which an Instagram component (Insta button) has been integrated, the web browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Instagram component of Instagram. During the course of this technical procedure, Instagram learns what specific sub-page of our website was visited by the data subject.

If the data subject is logged into Instagram at the same time, Instagram will detect with every call-up to our website by the data subject—and for the entire duration of his or her stay on our website—which specific sub-page of our website was visited by the data subject. This information is collected through the Instagram component, and is associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated on our website, Instagram will match this information with the personal Instagram user account of the data subject, as well as process and store the personal data accordingly.

Instagram receives information via the Instagram component that the data subject has visited our website provided that the data subject is logged into Instagram at the time he or she opens our website. This occurs regardless of whether the data subject clicks on the Instagram button or not. If the data subject does not want such a transmission of information to Instagram, he or she will be able to prevent this by logging off from his or her Instagram account, before opening our website.
Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

17. LEGAL BASIS FOR THE PROCESSING

Article 6 paragraph I lit. (a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service, the processing is based on Article 6 paragraph I lit. (b) of the GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in the case of enquiries concerning our products or services. If our enterprise is subject to a legal obligation by which processing of personal data is required, such as for the fulfilment of tax obligations, the processing is based on Article 6 paragraph I lit. (c) of the GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor was injured in our enterprise and his or her name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Article 6 paragraph I lit. (d) of the GDPR. Finally, processing operations could be based on Article 6 paragraph I lit. (f) of the GDPR. This legal basis is used for processing operations which are not covered by any of the above mentioned legal grounds, if processing is necessary for the purposes of the legitimate interests pursued by our enterprise or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible, because they have been specifically mentioned by the European legislator. He considered that a legitimate interest could be assumed, if the data subject is a client of the controller (Recital 47 Sentence 2 of the GDPR).

18. THE LEGITIMATE INTERESTS PURSUED BY THE CONTROLLER OR BY A THIRD PARTY

If the processing of personal data is based on Article 6 paragraph I lit. (f) of the GDPR, our legitimate interest is to carry out our business in favour of the well-being of all our employees and our shareholders.

19. PERIOD FOR WHICH THE PERSONAL DATA WILL BE STORED

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.

20. LEGAL OR CONTRACTUAL REGULATIONS FOR THE PROVISION OF THE PERSONAL DATA; NECESSITY FOR THE CONCLUSION OF A CONTRACT; OBLIGATION OF THE DATA SUBJECT TO MAKE THE PERSONAL DATA AVAILABLE; POSSIBLE CONSEQUENCES OF THE FAILURE TO MAKE THE PERSONAL DATA AVAILABLE

We clarify that the provision of personal data may be required by law (e.g. tax regulations) or arise from contractual arrangements (e.g. information on the contractual partner). In certain cases, it may be necessary for a contract conclusion that a data subject makes available personal data to us, which subsequently have to be processed by us. The data subject may be obliged to provide personal data to us, if our enterprise concludes a contract with said person. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact our data protection officer. Our data protection officer will clarify to the data subject whether the provision of the personal data is required by law or contract, or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

21. EXISTENCE OF AUTOMATED DECISION MAKING

As a responsible enterprise, we do not use any automatic decision-making or profiling.
This Privacy Policy has been generated by the Privacy Policy Generator of external data protection that was developed in cooperation with RC GmbH, which recycles used notebooks and the filesharing lawyers from WBS-LAW.