Category Archives: Corporate Branding

Image Problems Contact Marketing vs Interruptive Marketing Young Tom Booker was the trouble maker at Arrow Flats. If something was stolen, broken, painted over with graffiti or shot at it was usually Tom who received the first call from the … Continue reading →

Content Marketing & SEO One size fits all marketing is ineffective Traditional marketing relied on a theory that one message can connect with a mass audience. The internet helped branding become more multidimensional. Websites can be full of different versions … Continue reading →

Content Marketing vs Interruptive Marketing Interruptive marketing annoys more than it helps Interruptive marketing still exists online for those who can afford it. Since most people do not go online to click ads, online advertising should only be done when … Continue reading →

Content Marketing vs Mass Marketing People Have Learned To Tune Out Mass Marketing Content marketing of the 21st century is quickly turning into something much different than the marketing of the previous century. In the 20th century not much attention … Continue reading →

Inbound Marketing & Big Media Advertising Big media advertising is expensive and high risk One of the traps that many start-ups have fallen into has been to set aside a budget for traditional media advertising. This budget can be drained … Continue reading →

Value Based Customer Service It has been said that the airlines are one of the primary examples of value based pricing. They have convinced the public that if the person next to them is flying for much less than they … Continue reading →

Distributing Content Content marketing is unique from paid advertising in the sense that the intent is for followers to find you more than you chasing them. This concept is changing views about distribution in many ways. Instead of mass producing … Continue reading →

Your Business Brand and Social Media Social media has come a long way from the early days of sharing pictures and reconnecting with long lost friends. It has become a mainstay of the modern web and integral part of our … Continue reading →

Content Marketing : Crafting Cross Promotional Content Teamwork is how entrepreneurs with shared visions can make big things happen. You don’t necessarily need to partner with businesses in your same industry. As long as your content connects with their content in some … Continue reading →