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A popular business model among technology providers is to develop and sell a trading platform as a universal product. It comes with great benefits for both the vendor and the client: cost, time-to-market, well-recognized and time-tested solution.
The main argument against such universal solutions from the point of view of a broker is clear: no – or too little – differentiation. But there are some implications coming from the product universality that are less obvious.

Nik Slezkinsky, Head of UX Design Department at Devexperts, shared his vision on building award-winning trade application UI’s

Interviewer: Can you describe the Devexperts Design Team working process?

Nik: There are two ways to develop a UI. The first one is when we are free to create a product from scratch. Starting from scratch is easy, as we have full control over the implementation process and the result. In the second case, clients provide us with logos, colors, and maybe some more guidelines, so front-end terminals design is built under certain constraints. Here the story is unpredictable every time as we may have some challenges to overcome. For example, a client might want Read more…