Beauty Guru MakeupatMidnight Shares Her Best YouTube Tips

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As a college student with a concentration in the sciences, it's no surprise that Alisha of MakeupatMidnight takes a very logical approach to beauty. She loves to know exactly what's in her products and how different formulas function on her skin. Naturally this mindset applies to her YouTube channel, tooshe carefully decides what videos to film based on what she knows her viewers will want to watch. Smart!

Keep reading for the inside scoop on how she's grown her channel into an empire.

Want more viewers? This blogger can help.

As a college student with a concentration in the sciences, it's no surprise that Alisha of MakeupatMidnight takes a very logical approach to beauty. She loves to know exactly what's in her products and how different formulas function on her skin. Naturally this mindset applies to her YouTube channel, tooshe carefully decides what videos to film based on what she knows her viewers will want to watch. Smart!

Keep reading for the inside scoop on how she's grown her channel into an empire.