31/07/2009

Sony Chooses to Capitialise not Censure

A lovely example of how copyright owners can interact with and benefit from unlicensed content users.

The future of copyright and content use was demonstrated by Sony when a Bride and Groom filmed themselves and their wedding party dancing up the aisle to the song 'Forever' by Chris Brown.

The clip uploaded on youtube has recieved nearly 13 million views and 65,000 comments.

Instead of blocking its use, Sony 'added a simple pop-up overlay that offers users a chance to purchase the song from iTunes or Amazon. According to YouTube, in the last week, the year-old song has risen to #4 on the iTunes charts and #3 on Amazon.'