CHALLENGE: Create Whistles' first ever scent for men and women, and how would it be marketed.

STRATEGY: The Whistle's man and women are confident, professional people who have a sense of control in their life, whether it’s at work or at home. This perfume celebrates the lifestyle where independence, structure, and control are central. Marketing it through window displays to catch attention of potential new customers, e-mail newsletter for existing customers, the website homepage for up to date information, and magazine posters/billboard advertising.

CONCEPT: The concept focuses on structure and control. How everything is held into place, and how the individual has control. Not manipulative; self control, life control.