Redbox Instant, the joint venture between Redbox and Verizon to add streaming video services to the DVD rental company’s offerings, launched this week to help the company better compete with rivals Netflix, Amazon Instant Video and Hulu. The company announced a beta test period for the service last December, after announcing the Verizon partnership in February 2012. The three-month test allowed select customers access to more than 4,000 on-demand video options, and DVD or Blu-ray rentals from more than 36,000 Redbox kiosks around the country.

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