The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud a foregone conclusion within enterprise IT.

But not every company, organization or government agency is necessarily keeping up. Is yours?

Whether your company is seeking to play at the SaaS, PaaS, or IaaS level of the Cloud Computing ecosystem, the surest way to get yourself and your company fully "Cloud-ready" is by attending Cloud Expo New York – being held this week, June 6 - 9, 2011, at The Javits Center In New York City.

Cloud Expo offers a non-stop 4-day technical program with 175+ speakers from 150+ leading Cloud companies from around the world. Attendees can meet face-to-face with top cloud players from every level of the fast maturing cloud computing ecosystem. with over 100 booths - the biggest Expo Floor the industry has ever seen.

– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.

– This session offers Cloud Expo delegates Five Steps to Building a Private Cloud - focusing on operational and IT processes in the enterprise and how organizations can build private clouds, while enabling cross-cloud compatibility

– This session will explore the "war on your cloud data", and what the enterprise can do to defend against the attacks on sensitive data in the clouds, so that the enterprise can move forward with cloud application adoption more securely.

– Join Abiquo and the Roundarch IT team in this case study session. The session will look at some of Roundarch's lessons learned, plans for public and private clouds and how clouds are helping them serve customers even better.

– This session will discuss why so many IT departments seem to use the cloud only for those applications that aren't core to the business. It will demonstrate how the right cloud-ready development platform can streamline the process of safely moving apps to the cloud.

– Join Brock Holzer & Cody Harris of Snap Appointments, plus Megan Wohlford & Scott Gibson of Rackspace, to discuss the changing world of online storage. What are companies looking for in a partner, how is the landscape changing and what is coming down the line?

– In this session Rick Nucci will cover "Best Practices" for ISVs to deploying integration strategies. His co-presenter Amelia Ross from Aprimo will share lessons learned from deploying an integration strategy across her company from sales to support.

– Learn in this session how companies like Measurement Specialties, Shaklee and QAD use cloud-based services to make their CRM, web collaboration and file transfer applications run up to 25x faster. It will also cover best practices for defending against Advanced Persistent Threats (APTs).

– Learn in this session how to save time, utilize load balancing solutions through either the control panel or programmatically via the API – and how this leads to cost savings, scalability and ultimately peace of mind.

– This session will be ideal for those who have some familiarly of AWS and its offerings. The lessons and best practices can be applied to any cloud application, whether a Facebook social gaming application or a cloud service accessed from a mobile SaaS application.

– This session will illustrate how the City of Portland's IT department thinks about the opportunities and obstacles of cloud services. Delegates will learn how to better engage and mitigate government IT issues with cloud services.

– This session will discuss the potential security risks of data within the cloud and ways to mitigate these risks. It will identify emerging compliance policies and the growing requirements faced by adopters of the cloud.

– This session will evaluate a number of storage innovations that have been designed to solve the challenges RAID systems face due to growing disk sizes and to meet the specific availability, scalability and efficiency requirements of cloud computing.

– Most organizations first reach out to the cloud with a proof-of-concept, perhaps testing the waters of a SaaS application like Salesforce.com, or deploying a standalone Web application into an IaaS environment like Amazon's EC2.

– Applications and data are moving to the cloud, and avoiding vendor lock-in has become a major concern. The session focuses on Apache libcloud and the Simple Cloud API, open source projects that let your applications work with multiple cloud providers. We'

– Having talked about Enterprise Cloud Computing as "The Infrastructure's Ultimate Revenge" in 2009, Jill Tummler Singer reviews the intervening two years and asks if government organizations and corporations are riding a real wave of IT change to the future or whether IT is caught up in a water spout so far off the shore that no one will feel its impact?

– How are collaboration tools and cloud trends coming together? Is cloud the right deployment strategy for collaboration systems? This session will examine a secure on-premise and cloud deployment mix, challenges organizations should anticipate when shifting to the cloud, and key things to consider when building out a cloud collaboration strategy.

– This session will discuss the lessons learned as Yahoo! continues to build products on the Hadoop platform, successfully solving some of the most critical technical challenges when it comes to crunching big data at unprecedented scale

– In this session, Larry Carvalho will explain the challenges and opportunities that India holds for cloud computing providers based on his recent experience of conducting a 5-city tour of CloudCamps in India.

– This session will explore the economic impact of US Federal government cloud computing initiatives from the position of the information technology and professional services industries. It will also discuss the new business strategies best suited to this new environment.

– This session will cover a set of business and technical "Best Practices" for cloud integration, drawing on insights gained from thousands of cloud-to-cloud and cloud-to-on-premise integration projects.

– In this session, Treb Ryan, CEO of OpSource, joins presenters such as VMware, Cisco and Amazon to discuss the best practices for securing the cloud, comparing and contrasting various approaches for providing edge-to-edge security.

– In this session, participants will learn why the cloud should be a critical component of their IT strategy, how to identify inefficiencies within their current IT infrastructure, and how Cloud Computing will impact the world-wide IT economy by actually shrinking it.

– This session will show how to create a simple Java EE 6 sample application and deploy them on GlassFish v3 running locally and then deploy it using Amazon, RightScale, Joyent, and Elastra cloud infrastructures

– Successful cloud integration - that's to say, integration that scales with the needs of the enterprise - will be the biggest business in the cloud. But it requires fundamentally new architectures and approaches: that is where Agile Cloud Integration comes in.

– In this session, drawing on case studies at NASA and the Intelligence Community, Cloud Expo delegates will learn about the dramatic improvements in ROI that can be realized by transforming the enterprise into a cloud.

– Around the world users are uniting to put an end to vendor lock-in .Using examples and analogies from both the IT and other industries, this session will dissect cloud lock-in into its archetypes and look at possible architectural, organizational and commercial remedies.

– The economics of the cloud, the rise of the mobile workforce and the consumerization of IT are making the transformation to the cloud almost a foregone conclusion. But how exactly will businesses get there?

– Join Dave Nielsen for this session and hear him explain how the Cloud is moving towards v2.0, in which we are beginnning to see "Community Clouds" develop where multiple organizations band together to create a shared Cloud resource.

– This session will outline the primary issues an Enterprise Architect must consider in order to make appropriate decisions about various Cloud-based options, how to put together a Cloud roadmap, and how best to communicate the position the Cloud should take in the greater context of agile Enterprise Architecture.

7th Cloud Expo in Silicon Valley- the Expo Floor attracted more than 4,500 delegates in four days!

7th Cloud Expo - Another full keynote room for a General Session in Silicon Valley's Santa Clara Convention Center

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Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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Cloud Expo

Cloud Computing & All That
It Touches In One Location Cloud Computing - Big Data - Internet of Things
SDDC - WebRTC - DevOps
Cloud computing is become a norm within enterprise IT.

The competition among public cloud providers is red hot, private cloud continues to grab increasing shares of IT budgets, and hybrid cloud strategies are beginning to conquer the enterprise IT world.

Big Data is driving dramatic leaps in resource requirements and capabilities, and now the Internet of Things promises an exponential leap in the size of the Internet and Worldwide Web.

The world of SDX now encompasses Software-Defined Data Centers (SDDCs) as the technology world prepares for the Zettabyte Age.

Add the key topics of WebRTC and DevOps into the mix, and you have three days of pure cloud computing that you simply cannot miss.

Delegates will leave Cloud Expo with dramatically increased understanding the entire scope of the entire cloud computing spectrum from storage to security.

Cloud Expo - the world's most established event - offers a vast selection of 130+ technical and strategic Industry Keynotes, General Sessions, Breakout Sessions, and signature Power Panels. The exhibition floor features 100+ exhibitors offering specific solutions and comprehensive strategies. The floor also features two Demo Theaters that give delegates the opportunity to get even closer to the technology they want to see and the people who offer it.

Attend Cloud Expo. Craft your own custom experience. Learn the latest from the world's best technologists. Find the vendors you want and put them to the test.