The deal that changes F1 forever

“It’s the most significant moment for F1 since the advent of satellites,” says Eddie Baker, the man responsible for broadcasting F1 TV and data around the world.

Today in London, F1′s commercial boss Bernie Ecclestone unveiled a deal which will transform the way live F1 races are broadcast and all forms of digital content are consumed.

It’s the key which opens up a door onto a new era for F1. Satellite TV revolutionised the sport in the late 1970s, by making it possible for millions of fans to watch races live around the world. This was Ecclestone’s first revolution, providing the platform which made F1 a global sport, raising billions in revenues.

This long-term deal with Tata Communications, providing fixed line connectivity, opens the door for endless possibilities, way beyond what satellites can do, including broadcasting F1 on the internet, for interactivity between audience and the broadcaster at the circuit.