The next Lay’s potato chip will taste like chicken and waffles. Or cheesy garlic bread. Or Sriracha, a hot sauce often used in Thai dishes.

Lay’s is letting potato chip lovers decide which one of the three will be its newest flavor. All of them are being sold at retailers nationwide starting this week. After trying them, fans have until May to vote for their favorites. The flavor with the most votes will stay on store shelves.

Lay’s Chicken & Waffles, Cheesy Garlic Bread and Sriracha were suggested by three people through the company’s “Do Us a Flavor” campaign. A panel of chefs and flavor experts looked though about 3.8 million submissions and selected about 20 flavors to prototype. From there, the judges picked the three finalists.

Fans will have three ways to vote for their favorites. They can do it through Lay’s Facebook page, by texting “VOTE” to 24477 or through Twitter using the hashtags #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha.

The person who submitted the winning flavor will win $1 million, or one percent of the chip’s 2013 sales, whichever is more. The runners-up will win $50,000.

Lay’s adds about one new potato chip flavor every year. Last year it launched the Lay’s Classic BLT, made to taste like the sandwich.

This is the first time in Lay’s 75-year history that it has let U.S. consumers choose the company’s next flavor. Lay’s, which is a unit of PepsiCo Inc.’s Frito-Lay snack business, has held similar contests in other countries.