Demographics always play a vital role in determining business trends. Several demographic shifts are underway in America right now, and there are plenty of opportunities within each. We all know the baby boomers are aging (the oldest turn 67 this year, the youngest 49) and require all types of products and services savvy entrepreneurs can provide. The leading edge of the echo boomers (born starting in 1990) turn 23, and as they start entering the workforce, they’ll be spending on furniture, décor, work clothes and more. Within a few years, they’ll start settling down, having families of their own creating a renewed need for children’s products and services.