I-COM is pleased to announce that Daniel Heer [pictured], CEO & Co-Founder of zeotap in Germany, is joining the I-COM Attribution Council & New York Advisory Board.

Daniel is a driven and visionary entrepreneur who believes in the power of deterministic data at scale.

At zeotap, Daniel has managed to do what no one thought possible. Within four years, he won ten major telecom operators and other large enterprises as data partners and built the first global mobile-first deterministic identity graph - which earned a US patent in 2018. Based on best-in-class data security and privacy, the company has additionally earned in 9 certifications including GDPR & ISO 27001. He has also raised over $20 million for the Berlin-based company from renowned investors across the US, Asia and Europe. Zeotap today offers an end2end solution to onboard, understand and activate 1st party customer data across the globe, and is helping over half of the top 100 brand advertisers in the world such as Unilever, P&G, McDonald's & Mercedes-Benz.

Before zeotap, Daniel headed Strategic Partnerships at AppLift and worked for the Executive Board of Vodafone in Germany, where he learned to value the potential of great data at scale.