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Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Aegis Media - dan.calladine@aemedia.com -
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Friday, 7 September 2012

UK mCommerce sales grew by over 300% Y-o-Y in June 2012

"The latest figures from the IMRG Capgemini e-Retail Sales Index show that summer sunshine and Olympic fever loosened purse strings with online sales experiencing its highest growth this year, recording a huge 17% jump on July 2011 and a 9% increase on June 2012. This equated to an estimated £6.5bn spent online (an average of £128 per person), a significant rise on the £5.8bn spent during July 2011. Total growth for the year to date stands at approximately 13% - in line with previous forecasts.
Clothing sales, helped by brief sunny spells and ongoing price cuts, made a welcomed return to double figure growth in July, leaping 18% on June 2012 and up 15% on July last year. New autumn lines hitting the shelves also contributed to the clothing spike encouraging shoppers to update their wardrobes earlier than usual.
Travel was up 12% year on year, recovering from a relatively sluggish performance in July 2011 when the sector was down 1% year on year. At £1,050, the average basket value (amount spent in a single purchase) broke the £1,000 barrier for the second time this year – a year-on-year increase of 24%. This growth suggests that despite economic uncertainty, Brits are prepared to spend to compensate for the disappointing summer weather seen in early July.
Electricals performed particularly well in July, increasing 30% on the same time last year, boosted by the wet weather and the need for indoor entertainment. The sector was also helped by Brits jumping online to buy high definition televisions and other electrical devices to guarantee the best seat in the house to watch team GB’s performance in the Olympics.
m-Retail sales continued to grow at a huge rate in July, recording a 313% increase on the same time last year. Whilst this is still very strong growth, it falls short of the year-on-year growth experienced in May and June 2012 (up 360% and 356%, respectively)."