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The needs and entertainment desires of customers are paramount for Rovio as the company expands and explores new business lines, a company executive said. The company is a mobile sensation with its Angry Birds line of games, but the company is looking for even more ways to connect with fans. "So whether it's vetting new games or new content, going into new lines of business or really anything we do, we look at how we surprise and delight our fans," said Michele Tobin, vice president of North American brand partnerships at Rovio.

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Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site.

Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site.

Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site.

Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site.

Google+ is continuing to press its challenge of Facebook's social-network supremacy by adding a gaming component -- a significant moneymaker for Facebook -- and tapping the expertise of such developers as Zynga and Rovio. Facebook is taking countermeasures, recently unveiling plans for new features designed to make gaming on its site more exciting and also announcing a new policy that will give developers more leeway in how they can promote their games on the social site.