Market report: US-style schemes are set to transform life for tenants in this country

The uniformed doorman may be a standard feature of rental-apartment living in the US, but in the UK such services are the preserve of the premium end of the private rented sector (PRS). Geeta Nanda, the chief executive of Thames Valley Housing, a leading housing association, is aspiring to change such expectations — which would fundamentally alter the nature of the PRS in the United Kingdom.

“Ninety-five per cent of the PRS is owned by small-time landlords,” Nanda says. “That’s the fundamental thing that has to change.” She wants to bring US-style, large-scale, high-quality rented accommodation to the UK, and has