The Rookeman
Rooke, born and raised in Phoenix, got into the custom scene after success in kart racing. Early in 2002, contemplating a full-time focus on his kart-racing career, he happened to watch Jesse James on the Discovery Channel. Within six months Rooke had created his first custom bike Dinah. The bike got noticed, winning Best in Show at the 2002 L.A. Calendar Show and was featured on television and in magazines.

2006 Sturgis Update
Just in from Sturgis! Jesse Rookeâ€™s KTM powered bike, Darla (pictured), takes the metric class championship at the AMD World Championship of Custom Bike Building at Sturgis!