Financial (mis)management

Which clients drive profits

A studio can rank their clients by profitability and then concentrate the right amount of attention to those that are more profitable. And reduce effort on the less profitable clients. Read more...

Managing price sensitive clients

In a lot of my workshops and mentoring sessions, I constantly hear that clients are getting more price sensitive. The conversation usually turns to discussing how to answer this problem. The first stage is to understand how clients make decisions about choosing a designer. Read more...

How to charge for pitches

At a recent workshop presentation I was asked how we cover the costs of pitches and proposals. The general discussion showed that there are many approaches. Read more...

Financial forecasting – increasing profits

I know of many design studio owners who hate to do financial projections beyond one year. They say that no one can predict the future. I point out that they are predictions, not hard and fast commitments. Read more...

Working for free

There are at least three studios in Melbourne that are happy to work for free. Here’s how I know.