Celebrity smiles with Philips Sonicare DiamondClean (plus giveaway!)

So we’re two months in to using the DiamondClean. You’ll recall I discussed it here after helping with their product launch back in May. Works like new still, and there’s still that smoothness when I run my tongue across my teeth after brushing. And Jacek is always going on about how his teeth are whiter since starting. He’s a coffee drinker. And he’s right. Now, ugh, if we could work on his other hygiene issues. This is a conversation for another time.

We talk all the time about celebrity appearance - the hair (extensions), the skin, the implants, the gym - and all the resources at their disposal to look the way they do. But we rarely talk about teeth. Oh but they work on their teeth too. I remember when Britney Spears first broke they talked about her teeth all the time -- how white and perfect they were, to go along with her (then) image.

I hosted a launch for Sonicare a few months ago and had the opportunity to talk to Dr. Uche Odiatu about teeth, specifically the symbolism of teeth, a fascinating too-seldom discussed area in celebrity grooming that I’ve now become fixated on. People commonly go to the dentist and ask to have their teeth filed down so they are all even because they think it looks better (and hopefully younger). But actually, did you know that even teeth actually make you look older? It’s because old people have had a lifetime to grind their teeth down to uniform size.

Take, for example, Kristen Stewart, which was the example that Dr. Odiatu actually cited. She’s got two big teeth right up front, top row. That’s a sign of youth. We are conditioned to look at those teeth and recognise youth in them. It’s something else to look for now in celebrities, in addition to whether or not their noses look different or their eyes look tighter. What are they doing with their teeth?

Here’s a little bit about the brush:

• Philips Sonicare DiamondClean Removes up to 5x more plaque than a manual toothbrush

• The DiamondClean delivers instant results that users will really notice. It is clinically proven to improve gum health in just two weeks and proven to whiten teeth in just one week

• It comes with five brush modes - Clean, Polish, Gum Care, White, and Sensitive - that give users a brushing experience tailored to their purpose and a whole mouth clean feeling that really lasts

• Comes in a recharging case complete with USB port. And when you’re at home, you simply put but the brush, handle down, in the recharging glass and it recharges as it rests using “inductive charging technology”

The DiamondClean is on store shelves across Canada at Bed, Bath & Beyond, Shoppers Drug Mart, London Drugs, Centre du Rasoir and Personal Edge, and retails for $229.99. But we’re giving one away for free to one lucky winner.

If you’d like a shot at winning the DiamondClean, email [email protected] with DiamondClean as the title before EOD Wednesday, September 26th, 2012. One DiamondClean is available to be won. Standard contest rules apply. Good luck!

Visit Sonicare.ca to learn more about the DiamondClean and other products in the Philips Sonicare portfolio.