Tuesday, May 5, 2015

Hats off to the social media team at National Geographic. The @natgeo Instagram account has more than 17 million followers and more than one billion likes. Those numbers make National Geographic the most followed non-celebrity Instagram account and the only media brand among Instagram’s top 20 accounts.

Saveur's digital director, Erica Duecy: "Brands are getting smarter about creating lifestyles around their products with editorial content that communicates their positioning. This holds true across platforms, on video, websites and social media. For video advertising, some of the more innovative brands are a shifting away from video pre-roll advertising, instead creating their own video content for maximum impact."

The fashion and retail crowd make a strong showing on Working Mother’s annual list of “50 Most Powerful Moms of 2015.” Victoria Beckham, Tory Burch, J. Crew president and creative director Jenna Lyons, Spanx chief executive officer Sara Blakely, Gisel Ruiz, executive vice president of Wal-Mart International, and Rosalind Brewer, president and ceo of Sam’s Club, all made the list.

Going biweekly has “created this opportunity to get the digital team and the print team on the edit side working much more closely together,” said Michael Silberman, New York’s general manager of digital.

Check out a video chat with Runner's World's David Willey (Twitter handle: @dwilleyRW) on Periscope or watch the raw video on Youtube and learn about Runner's World's cover search and Willey's triathlon training.