Google Shopping best practice videos to help you reach more shoppers for the holidays

by Rob Newton

As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy.Read the full article

Guide to Google Shopping: Manage Your Shopping Campaign

Once you set-up your Google Shopping campaign, you’ll want to make sure you have your goals, bids, and budgets set for the best results. In this video, we’ll eliminate the guesswork and walk you through setting up a realistic budget and targets to maximize your reach on Google. For more information, check out the Google Best Practices page: https://goo.gl/ZtLvhl

Guide to Google Shopping: Fix Your Feed Disapprovals

When setting up your data feeds, you may run into issues such as feed processing, data quality and policy violations that prevent your products from appearing on Google. In this video, you will learn how to get your data feed into tip-top shape to show even more of your products online, making it easier for online shoppers to find what you’re selling. For more information, check out the Google Best Practices page: https://goo.gl/8z2SB2

Guide to Google Shopping: Optimize Your Shopping Campaigns

Once your Google Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return on investment (ROI). In this video, we’ll go over optimization fundamentals including driving traffic to your site and optimizing that traffic to maximize your profits and ROI. For more information, check out the Google Best Practices page: https://goo.gl/ZtLvhl

Guide to Google Shopping: Create a Shopping campaign

To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to create a Shopping campaign and start advertising your products. Ready to learn more? Check out http://www.google.com/startwithshopping to get started, and http://goo.gl/wUccbn for more optimization tips.