Apple’s new terms will keep in-app advertising on the iPhone open to many different mobile ad competitors and enable advertising solutions that operate across a wide range of platforms. This is great news for everyone in the mobile community, as we believe that a competitive environment is the best way to drive innovation and growth in mobile advertising.

The Apple announcement gives Google’s AdMob mobile advertising platform access to in-application adverts in iOS. Omar Hamoui, Google’s VP of Product Management, reiterated that his company is “100% committed to developing the best possible advertising solutions and formats for the iPhone – as well as for Android devices, Blackberries, Palm devices, and Windows mobile devices.”

Jobs surrenders one to Google. It’s just the beginning. Jobs sees the end is near.

tom

Having fewer restriction for developer is obviously good news. Everyone sees it.

Google should have just keep their pie hole shut.

Rex Snipher

“Google should have just keep their pie hole shut.”

And so should have you, Tommy.

Ernie

Absolutely! Very near!

MadSkillz

Not so sure about that. I’m wondering what Apple gets outta doing this. Could iAds start popping up on Android?

Agd

Thats what u and bunch of droid fans think but nobody does anything for nothing, i’m sure apple has something up their sleeve!! Lets just wait and see how this turn out.

Jezreel

This is about time apple opens up !

Elektra

Just proves that Apple can loosen up when they see it fit. I know that Apple can be overly protective of their products and interests, but it’s usually for everyone’s good that they’re doing it. Although there are strict restrictions with Apple, there’s also a sense of security and peace of mind when you use their products. With other products, you feel that you have more freedom, but when something goes wrong, you feel lost and abandone like you’re all alone to figure it out. One can’t have everything I guess.

Perspective

Mr. Hamoui also stated that he would have further comment once Google figures out how they can copy Apple here without making it too obvious, just like they cleverly copied AppleTV and called it “GoogleTV” and cleverly named their upcoming iTunes-clone “GTunes.”