This paper will examine the ongoing conflict between humans and the North Atlantic right whale (NARW). Although the impact of human whaling and ocean use on whale populations is well known and international conventions have been established to limit whaling, the NARW is still at risk due to human activity. This case study will examine the background and history leading to this current conflict, the human activities currently endangering the whales, the human factors that are driving this situation and possible ways to identify and develop solutions.