— Leading instrument retailer to give away a VIP trip to
The Royal Rock ‘n’ Roll Fantasy Camp® in England —

WESTLAKE VILLAGE, CA, February 6, 2007—
Guitar Center, Inc. (Nasdaq NMS: GTRC), the leading musical instrument
and professional audio retailer, today announced that it has teamed
up with the legendary Rock ‘n’ Roll Fantasy Camp® for
a sweepstakes in which one lucky winner will win an all-inclusive trip
to live the rock ‘n’ roll life at The Royal Rock ‘n’
Roll Fantasy Camp® this May in England. The prize package includes
airfare, hotel accommodations, camp admission, $1000 spending money
and a chance to play with legendary rock musicians such as Jack Bruce
of Cream, Gary Brooker of Procol Harum, members of Queen, The Pretenders
and Bad Company. The highlight of the camp will be an opportunity to
record and perform at London’s Abbey Road Studios where legends
such as The Beatles, Pink Floyd and The Who have recorded some of the
most famous albums in music history. In addition, the lucky winner will
also play live at Liverpool’s Cavern Club, the venue made famous
by The Beatles in the early 1960’s.

David Fishof, CEO/founder and producer of the Rock ‘n’
Roll Fantasy Camp, stated, “Each year we team up with Guitar Center
to help people live their musical dreams — and that’s why
our partnership works so well. The Royal Rock ‘n’ Roll Fantasy
Camp Sweepstakes kicks it up another notch by going to England —
the home of the British music invasion that helped forge the sound of
rock music in the 1960’s right through today. I’m glad our
relationship with Guitar Center continues to grow each year.”

“This year’s Royal Rock ‘n’ Roll
Fantasy Sweepstakes is just another example of how Guitar Center works
closely with our partners to provide customers with an unforgettable
experience,” stated Glen Peiser, Guitar Center Vice President
of Advertising. “We are thrilled to be able to offer this kind
of sweepstakes to our customers where ultimately one lucky winner will
live, learn, play music and bond with so many legends in the industry.
It’s a chance of a lifetime…”

The Royal Rock ‘n’ Roll Fantasy Camp Sweepstakes
promotion will run from January 29, 2007 through February 20, 2007,
culminating with the winner announcement in early March. Interested
participants can submit entries at any Guitar Center location or online
at www.guitarcenter.com.

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About Guitar Center
Guitar Center is the leading United States retailer of guitars, amplifiers,
percussion instruments, keyboards and pro-audio and recording equipment.
Our retail store subsidiary presently operates 200 Guitar Center stores
across the United States. In addition, our Music & Arts division
operates more than 90 stores specializing in band instruments for sale
and rental, serving teachers, band directors, college professors and
students. We are also the largest direct response retailer of musical
instruments in the United States through our wholly owned subsidiary,
Musician's Friend, Inc., and its catalog and website, www.musiciansfriend.com.
More information on Guitar Center can be found by visiting the Company's
web site at www.guitarcenter.com.

About Rock ‘n’ Roll Fantasy Camp
Since it first started nine years ago, RRFC has become the go-to getaway
for hundreds of people who crave a dose of rock ‘n’ roll
in their lives. RRFC is the brainchild of David Fishof, a leading concert
promoter and manager for more than 25 years. For more information please
visit www.rockandrollfantasycamp.com.

The Guitar Center logo is a registered trademark of Guitar Center,
Inc. Other brand or product names may be trademarks of the respective
companies with which they are associated.