When people contact their home or automobile insurance providers,
more often than not, it’s because they’re going through something
categorically unpleasant—maybe even nightmarish. Understandably,
those who’ve recently been involved in a car accident or incurred
serious home damage are likely to be...read more

Our faithful friend, the Cvent Web Surveys blog, turned six this
month. So what better way to wish it happy birthday than to look
back at six of the best posts of the year. Enjoy these reads and
feel free to comment below to let us know what you’d like to
see/read about in our blog for this coming...read more

When considering the type of data needed from a survey question we
have several choices; nominal, ordinal, interval and ratio. In
addition to the type of data, most survey platforms offer the
survey author a wide variety of visual presentations. This post
focuses on the use of numerical scales...read more

Back in March we hosted our Crimes in Survey Design webinar. And
since we had an overwhelming amount of interest, we are now
partnering with Omega to host this webinar again with more of a
‘customer’ survey focus. About this webinar: Survey research is
about asking the right questions of the right...read more

For decades, segmentation (of markets and customers) has been an
accepted tool for tailoring offerings (messages, media, products
and services) cost-efficiently. Indeed, the debate has gone
past whether or not segmentation is a valuable tool for effectively
reaching markets and customers. Rather,...read more

As customers increasingly use new technology and interaction
channels to engage businesses, the role of Voice of the Customer
(VOC) programs has elevated to new heights, and adopting a
multi-channel customer engagement strategy is no longer just an
option for businesses. Join us for this webinar,...read more

I can’t believe 2013 is almost over! There are so many great blogs
that we’ve posted over the past 12 months, that I wanted to keep up
with tradition and give all of our readers a recap of the most
popular blog posts of 2013! Enjoy! Samples at Random Sometimes
being random is exactly what your...read more

Bob Seger once said “old friends good for the soul.” This thought
has been weighing heavily on my minds as I prepare for a trip home,
my first in several years. Old friends are also important to
marketers and should be considered part of any organization’s
retention management program. When I say...read more

What was missing from this week's Content Marketing World?
Data and Feedback Collection! I don't mean that they didn't collect
feedback from attendees. They had a survey for every session in
their mobile app. They incentived attendees to complete the surveys
by gamifying them. Attendees were...read more

How well did we do? This is a common question in B2B and consumer
marketing research circles. However, to answer it we need to know
which is the metric that matters. In this case survey response is
in question. Our brethren in database and direct marketing are
intimately familiar with the concepts...read more