Nokia Launches Lumia 925 Advertisement Bashing iPhone Camera

macrumors bot

Nokia has taken a page from Microsoft's advertising book, today launching (via UKMR) a new advertisement comparing the company's Lumia 925 to the iPhone 5.

The ad focuses on the phone's photographic capabilities and is based on Apple's well known "Photos Every Day" commercial, which began running back in April. It uses a similar voice over and style, focusing on Lumia users taking photographs with their devices.

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Quote

"Every day, more photos are taken on the iPhone than any other phone. But at Nokia, we prefer to build for quality, not just quantity."

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The ad goes on to feature the Lumia 925's various photo modes, offering demonstrations of the camera's action shots, motion blur, and best shot feature that captures a series of photos and allows users to choose the most appealing.

Nokia's Lumia 925 offers an 8.7-megapixel camera that comes equipped with a Carl Zeiss Tessar lens and an f/2.0 aperture. In comparison, the iPhone 5 has an 8-megapixel camera with a five-element lens and an f/2.4 aperture. Nokia has included a dual-LED flash on the Lumia 925, which, along with a lower aperture, allows for superior performance in suboptimal lighting conditions.

Nokia highlights the Lumia's flash and low light capabilities towards the end of the commercial, providing side-by-side comparison photos taken with each camera. "Every day, better photos are taken with Nokia Lumias then with any other mobile," reads the final line.

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In recent years, Nokia has focused heavily on the photographic capabilities of its devices, most recently debuting the Lumia 1020, which offers an impressive 41-megapixel camera with a six component Zeiss lens.

Apple is expected to greatly improve the iPhone's camera with the release of the iPhone 5S later this year, offering a 12-megapixel camera, several new photographic modes, and a dual-LED flash.

macrumors 68000

You see, even though iOS is arguably more stable, has a better ecosystem, a huge app store and although the iPhone has better build quality, resell value and considerably better customer support, what I really want from a phone is something resembling a plastic surfboard with a grotesquely oversized camera on the back.

macrumors 6502a

macrumors G3

This is one of the few times I think it's worth going on an all out bash and compare advert. The camera in the new Lumia is so good, it could be a selling point in and of itself. Might as well draw attention to what's easily your best feature.

macrumors 6502a

Making the iPhone 5S with a 12mp camera is not improving anything. It's making it worse. I don't need larger, crappy photos. Larger sensor, better optics are needed, not higher MP and another LED added to the flash.

macrumors member

NOT knocking the competition is the first rule of marketing because it reflects more on the shortcomings of your product rather than any perceived weakness in your competitions.

This seems to be the way these days, every one breaks these rules and just look how successful they are (BBerry, Msoft)

Sell your product on its merits, if you want to win make those merits strong enough to tempt people to buy your products. It seems that they are working on the %'s "if I can just get x% of this market I can make money"

I nearly bought a Surface keyboard until I realized they were selling a tablet

macrumors regular

It should come with a disclaimer - "the photographer using the iPhone had no idea what they were doing".
These things are always akin to the YouTube videos of musicians 'demonstrating' music gear but playing awful music on them.

You can comparatively 'compare' photos from one device to the next all you like but it is how you use what you have (or don't) that makes the difference.

If specs were all that mattered then why do so many 'amateurs' out there who own thousands of dollars worth of high-end Nikon or Canon cameras still take crappy photos on them?

I applaud Nokia's camera phone achievements and the fact that Hipstamatic has made Nokia-only version of their Oggl app (their first ever non-iOS port) says something significant.
In fact the Lumia 1020 Windows phone would make quite a cool camera in itself.

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