I have no criteria or data to help me guess whether a product such as this can be successful on DRTV. The price is right, but the category is all over the place. For instance, the last item I can think of like this one was Tristar's Zike at $200. No idea if it was successful or what success even looks like in this category since this isn't your typical ASOTV end-cap item.

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About Me

I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing blogs, I contribute regularly to Response magazine and the official blog for the Electronic Retailing Association (ERA).