How to Use Facebook Ads for Real Estate

Real estate agents have many advantages over Facebook advertising. Their targeting capabilities are much more precise than other social media platforms.

Facebook Ads can not only find your audience through behavioral and demographic targeting, but also low cost.

However, many agents are still not included in this trend. So, those who want to take risks will gain a competitive advantage over other realtors.

But, like all marketing plans, you must have a strategy. Here’s how you should use Facebook ads for real estate.

“Possibility to Move”
Supported by behavioral data, Facebook now has the category of “Possible Move” people.

This data comes from online and offline research. This is also generated through platform-related partners.

People who have visited a real estate site recently will appear in this category. Those who have posted about the first home purchase will be included as well.

From there, you can even segment your audience even further. You can narrow it down by age, household income, and geography.

Facebook strategically adds an account that matches the “Possible to Move” category. This means you are not wasting dollars on advertising for people who have not been interested in moving. How to Use Facebook Ads for Real Estate

Let’s say you’re in the West with a farm for sale and want to contact interested buyers. You can specifically target those who have searched for farms in the area.

Do not Just Use Facebook Ads for Real Estate Buyers
Direct your ads to mortgage brokers as well.