Employees can always access the apps they need to do their work, so productivity increases. Customers can also use apps as they’re designed to be used, regardless of whether they’re on a mobile device or a laptop.

2. Fraud detection

Since those figures aren’t acceptable, financial services organizations are increasingly deploying hybrid cloud databases that are able to quickly detect, at scale, anomalies in the relationships between data and transactions to identify fraud as it occurs—or even sooner.

This helps organizationssuchasbanks them reduce the occurrence of fraud significantly, increasing profitability and protecting customers.

3. Personalization

Personalization is increasingly important to both employees and customers.

This is why companies are increasingly using hybrid cloud databases. Versatile, multi–modeldatabases store data in an efficient, value-maximizing format (e.g., key-value, document or JSON). Unlike traditional RDBMS, they also enable applications to access all relevant customer data—regardless of where it lives or which other applications are using it—thereby ensuring consistent customer experiences.

5. Real-time data processing

Making great decisions starts with having the ability to store, process, and analyze complex data sets in real time.

Hybrid cloud databases provide the agility enterprises need to respond to opportunities immediately—reducing costs and increasing efficiency along the way.

Thanks to its NoSQL foundation, the same database can be used for both operational and analytical purposes. The same can’t be said for most traditional databases.