If beauty is only skin deep, our cars must be truly stunning. Because every single Volvo receives seven different layers of primers, sealers and coating before it leaves our factory, creating a finish that’s as smooth as it is tough, and as beautiful as it is long-lasting.

History of brand identity

The Volvo Iron Mark - the universal symbol for strength and endurance - has been our logo ever since the first Volvo rolled off the production line back in 1927. It reflects our proud heritage of always building safe and distinctive cars around people.

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TOUGH LOVE

Pushing car safety to the extreme

CRASH, REPAIR, CRASH

Take a crash course in car testing

TOUGH LOVE

Originally desigsned to test a building's resistance to earthquakes, we adapted this machinery to simulate crash situations where the car is tipped and pitched to tortuous extremes. This allows us to see the effects of real life collisions on the interior over and over without destroying the car body. Think of it as tough love.

CRASH, REPAIR, CRASH

How do you make sure your repairs are crash-proof? If you’re Volvo, you crash a car, repair it – and crash it again. Then you take what you have learned and put it in the hands of technicians in Volvo bodyshops across the globe.

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4,000,000 km
and counting

Discover a world-record breaker and his trusty Volvo P1800.

High MILEAGE
CLUB BADGES

Discover how to earn a badge

4,000,000 KM and counting

Irv Gordon breaks a world record every day he drives his Volvo P1800 even further beyond its 4,000,000 kilometre – or 2,500,000 miles – mark. That's to the moon and back. Twice.

High Mileage club badges

There are three classes in the Volvo High Mileage Club. Drive your Volvo for 150,000 miles or more and you’re entitled to a bronze badge. A silver badge is yours if you’ve done more than 300,000 miles – no mean feat. An incredible 500,000 miles and you can claim gold – a badge of honour, if you will.