Canvas

ASO Score & Checklist

Titles weight a lot in the Play Store algorithm. You can use up to 30 characters so try to add a few important keywords in your title. This will increase your discoverability. Use our Keywords Analysis to find the best keywords for your app.

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App Description

Your app description seems to be too short.
708 characters
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It's only 708 characters. We strongly recommend writing at least 1.000 characters. Use content that will make your app unique (features description, characteristics, how to use your app, ...). Your description needs to convince people to download your app. Also, descriptions on Google Play are taken into account by the algorithm so it is important to add relevant and important keywords in your copy. Use our Keywords Analysis to find the best keywords for your app description.

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3 AdTech Blunders and Their Learnings

This new guest post is brought to us by Kanika Upadhyay, Head of Ad Quality at Bidstalk (now part of AppLift). In this post, Kanika describes 3 AdTech misadventures that she has experienced and shares their learnings. Over my 6 years in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering life cycles have evolved. I have met various vendors, all of them …

Why ASO is not SEO (but looks like it)

App Store Optimization is absolutely essential in any app marketing strategy. It can drastically help apps to stand out from the crowded App Store that today counts more than 1.5 million apps. The principal goal behind ASO is to increase app rankings and organic downloads. ASO is often compared to SEO (Search Engine Optimization), aiming at optimizing website’s visibility in search engines. However, if both of these rely on the same core principle, they do …