Here’s why you should promote the True Blue calendar

The True Blue calendar from Browntrout is timely given the launch last month of Hey True Blue, the autobiography of John Williamson, the composer of the famous Australian song of the same name. While the calendar is not connected with Williamson, the publicity for the book is reason enough to get out and promote this calendar.

We are chasing double-digit calendar growth this season by being opportunistic around opportunities like this.