Daily Dothttp://www.dailydot.com/Daily Dot Articleen-usTue, 18 Sep 2012 15:52:36 +0000Women still dominate Pinterest, study findshttp://www.dailydot.com/news/pinterest-women-pew-survey-study/<p><img src='http://cdn0.dailydot.com/cache/a0/36/a0363356437ab89b1aa47c28b03b950c.jpg'></p><p>
There&rsquo;s no limit to <a href="http://www.dailydot.com/society/pinterest-not-women-only/">who can use Pinterest</a> or how, but a new study from the Pew Internet &amp; American Life Project shows women still dominate the platform.</p>
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A survey of 1,000 American adults found that <a href="http://pewinternet.org/Reports/2012/Online-Pictures/Main-Findings/Online-Life-in-Pictures.aspx">19 percent of female Internet users are on Pinterest</a>, compared to just 5 percent of adult men.</p>
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In total, 12 percent of Internet using adults said they use Pinterest. But since the Pew study was conducted in early August, when Pinterest exited beta mode and <a href="http://www.dailydot.com/news/pinterest-open-registration/">began open registration</a>, the number may be higher now.</p>
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According to the Pew study, 12 percent of Internet using adults also use Instagram, though the gender difference was not dramatic.</p>
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According to <a href="http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0%7C10">Zoomsphere</a>, a company that tracks Pinterest&rsquo;s most popular users, only three of the top 20 most influential pinners are male (and five more are brands that appeal to women.)</p>
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Founded by <a href="http://www.forbes.com/pictures/mmj45ifhm/ben-silbermann-evan-sharp-co-founder-pinterest-2928/">two men</a>, Pinterest was intended to be a site for &ldquo;collections&rdquo; with no specific gender demographic, President and CEO Ben Silbermann <a href="http://www.dailydot.com/interviews/pinterest-secrets-ben-silbermann-speech/">has said</a>. The site has made conscious effort to make men feel equally welcome, for example, making both &ldquo;<a href="http://pinterest.com/all/?category=womens_fashion">Women&rsquo;s Fashion</a>,&rdquo; and &ldquo;<a href="http://pinterest.com/all/?category=mens_fashion">Men&rsquo;s Fashion</a>&rdquo; into searchable categories.</p>
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<em>Photo via <a href="http://pinterest.com/pin/179651472605789584/">Megan Rooney/Pinterest</a></em></p>
lauren.rae.orsini@gmail.com (Lauren Rae Orsini)Tue, 18 Sep 2012 15:52:36 +0000http://www.dailydot.com/news/pinterest-women-pew-survey-study/BusinessNews