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Friday, April 17, 2020

The Next Wave From TIDE

Last month, TIDE producer Kirsten Nelson put forth a bold claim for the TIDE Conference slated for InfoComm 2020 – “Just like an architectural media project, the TIDE event will connect content with the space and the audience within it. And the conversations that happen will be the new and different thing that we’re all seeking.”

In the new version of reality where we find ourselves, InfoComm 2020 is now InfoComm 2020 Connected and is moving from the familiar Las Vegas Convention Center to a new a home on your screen. With a focus on creating the content to fit the space we occupy, debuting the TIDE conference as planned in a virtual format did not make sense. Instead, we reached out to each of the TIDE contributors to discuss, “What should we build for the new environment we find ourselves in?” Resoundingly, we heard that staying connected and bringing a sense of place to virtual interactions was the challenge at hand.

Introducing TIDE Generator

TIDE is pivoting to a series of conversations hosted by Nelson and reflecting the times we are in. A new biweekly podcast, TIDE Generator, will start with a question many experience designers are asking: What should we build next? Look for the first episode to drop the week of May 4 with AV&C’s David Bianciardi and Arup's Gideon D'Arcangelo.

And, stay tuned for a TIDE spotlight conversation during InfoComm 2020 Connected. To keep up to date on the latest from TIDE, subscribe to the TIDE newsletter.