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This week has been a monumental one in the social media space. Google launched the long-awaited Google+ to rival the Facebook powerhouse and Pope Benedict sent his first tweet from the Vatican. Mashable also announced that 2nd annual Social Media Day will take place on June 30!

The cable industry is quickly adapting to the social media phenomenon as well. With the majority of tablet and smartphone owners using their devices while watching TV, social TV has a huge opportunity to better engage viewers and create personalized, interactive experiences for them. How do you feel about social TV? Do you think Twitter could have prevented the demise of our favorite shows?

1. A closer look at Google’s Facebook competitor (June 28, 2011) – By Ben Parr, Mashable
Google’s new social network, Google+, has finally made its debut. It’s the company’s most ambitious social project to date, and it comes with a lot of features. [Check out the promotional video below]

2. Cable TV looks to go social to keep audiences tethered (June 29, 2011) – By Wailin Wong, Chicago Tribune
The cable television industry wants TV viewing to go beyond the ability to watch the tube anywhere; it hopes to make the experience more interactive and personalized.

3. Why social TV will be a multi-billion dollar business (June 27, 2011) – By Cory Bergman, Lost Remote
The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in play?