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Saturday, 31 March 2012

Student Spotlight: Timberland’s® Earthkeepers Shoebox

We were assigned to redesign and create a sustainable shoebox for an
existing company and/or shoe, and I chose Timberland’s® Earthkeepers™
brand.
"I first redesigned the logo to look more organic to better represent
the earth friendly footwear. I then created and designed a shoebox that
folds flat and compacts for easy storage and reusability, encouraging
the consumer to reuse the box for other purposes. This shoebox uses 100%
recyclable materials and sustainable adhesives. I also included a
biodegradable handle to reduce the use of bags. The handle also acts as a
latching system, so when carried the product does not fall out. The
tags included on the shoe are to better explain the reusability of the
box, as well as Timberland’s® beliefs."