Marketing Tips

Influencers are critical to the success of your business. They will help to strengthen your online reputation and they will help you to eventually reach your goal of yourself being considered an influencer in your niche or industry. Remember to truly listen to what they are telling you so that you can mimic that if it works for your business. The relationships that you share with your influencers must be real, authentic, and mutually beneficial. Marketing in the most appropriate and effective manner is essential to your ultimate business success.

Michael Cohn — Founder — CompuKol Communications

The key to good article marketing is creating informative, original and unique articles. Don’t just write one article and post it on 10 different article sites. Instead, write 10 different articles and post them on 10 different sites. Make sure you use mix up the anchor text of your links as well. If done right article marketing can result in a ton of quality back links and increased rankings.

Joseph Piracci — Predominant Domains

The biggest mistake small business owners make with Brand Experience is simply this: we don't focus on it enough. We lean on writing and design, and we worry about what we'll say when people ask what we do.

Erin Ferree — Branding Coach — Brand Style Design

Make sure you have experience with or know a lot about what you are writing about. Readers will see through you if you are uneducated with the topic at hand. Write quality content if you want to impress your readers, which will help you to market in an efficient manner.

Therese Roe — Ghostwriter — www.ghostwhowrites.com

Don't forget the call to action. You've got to tell people what to do next. If you don't tell them what you want them to do, chances are they won't do anything. Don't assume your potential customers know what you want them to do. They don't. They can't read your mind. Nor do they want to. They're busy people. They don't have the time or the energy to figure things out. Tell them what to do next, or don't be surprised when they don't do anything.

Michele Pariza Wacek — Owner — Creative Concepts and Copywriting, LLC

A warm brand does a lot for your client relationships. Warmth will create a better connection with your clients, make nervous, shy or hesitant clients feel welcome and at home buying from you, encourage engagement and conversation around your brand, foster goodwill and up your likeability factor.

Erin Ferree — Branding Coach — Brand Style Design

Before you even think about building a web site, you should know who your target market is, how to describe your professional specialty, and what specific benefits your work provides for your clients.

C.J. Hayden, MMC — Wings for Business

Webmasters can improve their search engine ranking by buying permanent links and directories. Major search engines like Google and Yahoo also suggest webmasters to submit their website urls to quality link directories.

Samantha Dale — SEM-Service

Your brand should represent you with integrity and make you proud. Your marketing should make your precious, ideal clients feel special, honored and seen. And once you welcome new clients in, they should be made comfortable and really taken good care of - throughout the process of working with you.

Erin Ferree — Brand Style Design

Reporting for reporting’s sake is less important than the decisions reports enable to improve profits; find not just what works, but what works better. Focus on “improving ROI,” rather than just “proving ROI.”

Jon Miller — VP of Marketing — Marketo

In the end, our goal is not to simply offer products or services - our goal is to offer unique solutions to our client's problems ... solutions that, once the client becomes aware of them, they find they cannot live without.

Matt Rix — President — The MATTRIXX Institute of Influence and Persuasion

Be careful not to hang your hat on social media as your only means of reaching your audience. Social media is not a direct response vehicle. It is best for building visibility and brand awareness over time. However, if customer acquisition is what you’re after, or immediate and quantifiable results, you may find your campaign delivering less than you’d like.

Jamie Klemcke

Some of the potential benefits of leveraging online user generated feedback are improved search engine result placement, as well as the ability to influence the decision-making process of people that are actively engaged in pre-purchase research online.

Cynthia Fedor — Marketing Team Lead — Quantum Digital

Social networking is just like networking in the real world. Yes, it looks different online. Yes the tools you use is different. Yes the etiquette is different. But if you come from a place of truly trying to be a good social networking pal, then everything else will fall into place. If you come to social networking looking for a shortcut to building real relationships, then you're probably going to be disappointed with the results.

Michelle Pariza Wacek — Owner — Creative Concepts and Copywriting LLC

At its most basic level, television is still the best way to deliver a compelling advertising message. No other medium, save movie theater advertising, is capable of telling a story with full audio-visual capabilities to a captive audience. This is why television media continues to make up the majority of advertising spending.