Are you a planner or a reactor? Do you have your goals clearly spelled out and a road map to achieve them? If so, congratulations! If not, it’s never too late to begin. Start by setting your goals for your business. Sales goals, marketing goals, operation goals, staffing goals, image goals, market share, etc… For example, ask yourself, How many weddings do I want to do this year? Break it down by month if possible. Then ask yourself how you will meet this goal? Do you have a sales plan that is strong enough to meet your goal? Here’s an easy formula to create a sales plan to meet your sales goal:

Your budget serves as your road map to success. If you want to meet your sales and bottom line goals, a budget will help you get there. It makes you more aware of how much revenue is coming in and how much is going out so you can make adjustments along the way.