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It only sounds weird because it's new, once it's done and we've been through a season it will be second nature and no one will even think twice about it. Hell not just 4 years ago i remember OKC getting trashed for their color scheme and awful name, now they are good and have been around so no one even cares.

The colors in the state flag are irrelevant. Gayle Benson said on air that they originally wanted red, gold, and black. But the league rejected black because the league already had "too many blacks" (lol!); so they settled on navy as a substitute. Blue (the primary color of the Louisiana state flag -- actually the state flag is regular blue, not navy blue), was merely a compromise.

It was later spun by the league that these were simply the Bensons' "preference," and that the rebranding process had not yet begun. But if the process had not begun, how could the NBA reject black as a color, as Gayle Benson stated???

I get the impression that, not only has the process begun, but that it's pretty much over and done with.

But with the advent of twitter and other social media they essentially have the world as there focus group with in seconds via one leak so I wouldn't put it past them and it did trend most of the evening.

Totally unscientific.

Example: How many retirees with time to go to games and money to buy tickets are reacting to this on twitter? Is this the only group that matters? No. But they need to be in the mix in the right amount. The same goes for kids who nag their parents to take them places, etc. etc.

Can't use that. Language changes with time. You don't hear people in New York calling everything funny or good "a riot" nowadays do you? i never thought Heat was bad, just a bit awkward to hear a name without an "s" at the end back then.

Peilicans though? It's Disney World. Now and forever.

Things change! But not the thing I hate right now! That will never change! Other things though, they change!

Trew 2 the Game: New column + podcast every Tuesday on BourbonStShots.com and Itsneworleans.com

The colors in the state flag are irrelevant. Gayle Benson said on air that they originally wanted red, gold, and black. But the league rejected black because the league already had "too many blacks" (lol!); so they settled on navy as a substitute. Blue (the primary color of the Louisiana state flag, was merely a compromise.

It was later spun by the league that these were simply the Bensons' "preference," and that the rebranding process had not yet begun. But if the process had not begun, how could the NBA reject black as a color, as Gayle Benson stated???

I get the impression that, not only has the process begun, but that it's pretty much over and done with.

Yes. That bit about the color change indicates that discussions have been ongoing. If the colors `changed' once, then they could change again, so she wouldn't leak them. She did. And why settle on colors without a nickname. So that seems done.

Just something to throw in, I'm sure Stern and the league office have had discussions with Benson et al and they apparently agree with Benson that it is an acceptable representation of the league. People will get used to it, life will go on, and it will be for eternity.

Yes. That bit about the color change indicates that discussions have been ongoing. If the colors `changed' once, then they could change again, so she wouldn't leak them. She did. And why settle on colors without a nickname. So that seems done.

It's not rock solid, but it makes alot of sense.

Absolutely. In fact, I think the nickname was agreed upon before the colors. I mean, if the nickname were going to be Krewe (a clear, unmistakeable reference to Carnival/Mardi Gras), how would red, gold, and navy even remotely seem appropriate?

Example: How many retirees with time to go to games and money to buy tickets are reacting to this on twitter? Is this the only group that matters? No. But they need to be in the mix in the right amount. The same goes for kids who nag their parents to take them places, etc. etc.

It is unscientific I agree but I still wouldn't put it past them to test those waters. I also still find the fact that this yahoo article came out on the eve of Dave Stern being in NOLA interesting.. At the very least could mean they've been recently discussing a reband a good bit leading to a face to face based on the timing of Yahoo's info.

I can complain about the name because I don't care where the team is, Im not a New Orleans native.... nor ever even been there, I've been a Hornets fan for a while, since Charlotte days... the name "Pelicans" has NO meaning to me

Well if you like the name so much go follow it back to Charlotte. This is New Orleans team and the name is pelicans. Man this post made me heated.

Well if you like the name so much go follow it back to Charlotte. This is New Orleans team and the name is pelicans. Man this post made me heated.

Drink some cold water, to cool yourself of.... k?
And if you maybe read the post i replied to, then you'd see I was playing Devil'd advocate to what he said.... he said no one should complain because New Orleans finally has a consistent team, so I was saying how that doesnt affect me

The more I say it, the better it sounds to me. I think it's probably the best name they can come up with. They can make some awesome merch with the name based around a La/NO(fleur de lis', French/Acadian, gulf coast etc) theme. It fits.

I can understand bringing up names like Thunder but not Knicks they have too rich of a history and were formed in a diff era. Maybe the Pelicans become historic like that one day but today they are the punch line on every sports talk show blog message board etc...

Pelicans is such a {Mod edit-Inappropriate} name that i think it will drag people away from joining the team. Thats how bad this name is.

Yeah, I have never once seen my nephew Cory because I think that name is so lame. It's like, they could have named him anything and they chose Cory. Cory?! I thought it was a boy, why not give it a boy name? Cory could go either way. Go ahead and try it, say the name "Cory" and I bet you sound all weird and automatically think of a girl. I just asked my roommates if they knew who Cory was and they all said "I don't know, some girl?" so yeah, Cory is dumb.

Pantazis76 is right. That's how bad this name is. He think it will drag people away from joining the team. Man, it got that bad that the team got him to think that. Man. That's crazy.