The U.S Computer Manufacturing industry has declined over the past five years, as the domestic market has become saturated. High import competition, exacerbated by an appreciating US dollar and advances in substitute technology have caused fierce price competition in the industry. – IBISWorld 2017 U.S Computer Manufacturing Industry Report

Corsair is one of the globally leading manufacturers of gaming PC components and peripherals, based out of the US. In this highly fragmented industry, Corsair has carved a unique brand position through a range of mid and high-end (enthusiastic) grade products.

The fierce price wars have led to lower unit selling prices and lower margins. Understandably, getting the pricing right and optimizing the supply chain are key to Corsair’s business agility and higher bottom line. To realize this goal, Corsair envisaged the below:

Upgrade to a newer enhanced globally accessible system that would scale to the exponentially growing data volume and enhance business agility.