Walt Disney Strategy

The process of turning fantasies into concrete and tangible expressions

Walt Disney’s ability to connect his innovative creativity with successful business strategy and popular appeal allowed him to establish an empire in the field of entertainment that has survived decades after his death.

Disney embodies the ability to make a successful company based on creativity. He represents the process of turning fantasies into concrete and tangible expressions.

In a way, Disney’s chosen medium of expression, the animated film, characterizes the fundamental process of all creative genius: the ability to take something that exists in the imagination only and forget it into a physical existence that directly influences the experience of others in a positive way.

The tools and distinctions, make it possible to create an explicit map of successful thinking strategies of people with special talents like Walt Disney. The methodology explores the way peoples sequence and use fundamental mental abilities such as sight, hearing and feeling in order to organize and perform in the world around them. One of the major elements of Disney’s unique genius was his ability to explore something from a number of different perceptual positions. An important insight into this key part of Disney’s strategy comes from the comment made by one of his animators that:“…there were actually three different Walts: the dreamer, the realist, and the spoiler. You never knew which one was coming into your meeting.”