Why CIOs are increasingly interested in DAM?

New technologies have created many new types of marketing and have increased the relative importance of marketing activities within (global) corporations. Marketing however has not been subject to the same levels of accountability found in other domains, such as production.

This white outlines 5 clearly discernible challenges for any global entity when it comes to marketing organization, and all of them are pushing IT departments towards moving to an enterprise capable DAM platform in order to manage better their digital assets. To find out more about these challenges that companies face download this white paper.

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