If you’re a big brand, this is especially worrying, as someone else might be getting the lion’s share of your branded search, but it’s not all bad news. There is one company that’s doing great out of Google rolling out a huge but half-baked change in their search results – Twitter.

You don’t need to be a genius to realise being number one result for thousands if not hundreds of thousands of search results is going to send huge amounts traffic to Twitter, but this nice little graph shows the traffic to Twitter in December.