Social Media: From Virtual to Real World

The recent rise in social media has enabled ecycler (and many other businesses) to get in front of more customers than they ever would have been able to before.

The recognition that social media sites have created for various brands can work offline, as well. Companies can include their twitter handle or facebook page address in traditional marketing campaigns or post it on decals in their brick-and-mortar stores to point customers to their products and services online.

The possibilities for harnessing the power of social media offline are limitless. Ecycler, for example, has labeled all of its recycle bins located at various businesses and restaurants. Also, the front door to ecycler HQ has a social media window decal applied to it; these are available for anyone to attach on their establishment’s windows and doors. Companies could, perhaps, print their social media information on shopping bags, the sides of city buses and on billboards. It’s basically double advertising-– social media engages consumers with brands in the virtual world and points real world customers-–or potential customers-–to their brand online.

The logos and identities of the top social media sites-–including twitter, YouTube and facebook-–are so recognizable to people now, that once they see that a product or service they like has a social media presence, they are more likely to seek that company out online, too. That can lead to more purchases-–and therefore more revenue for your business.

Another fantastic way to let someone really know about your business is adding your QR code to your advertising. This will allow people to scan your offline social media ad with any QR code supported phone and learn more information about your business. Everything they need to know about your business will pop up on their phone.