They know an over-elaborate announcement only works if it matches up to the level of the thing it’s actually announcing.

That’s why, as soon as they had some big news to share, they went all out to make sure they did it justice.

Southampton had been fairly quiet in the transfer market since the departure of Claude Puel, with new boss Mauricio ‘Saint’ Pellegrino (you know, like the fizzy drink!) making just one signing – Polish defender Jan Bednarek.

But they were just waiting for the big one. The announcement to send waves through English football.