The biggest box-office hit of the new Broadway season hasn't even officially opened yet.

"Betrayal," the latest revival of Harold Pinter's reverse-chronological tale of adultery, is in previews and set to open Oct. 27 with a cast that includes real-life couple Daniel Craig and Rachel Weisz, with rising British actor Rafe Spall as the third party.

Ticket sales for the run's first week in previews at the Ethel Barrymore Theatre exceeded $1.1 million -- a more than healthy start for a non-musical production on Broadway. The revival has some heavy-hitter investors behind it, including uber-producer Scott Rudin and media mogul Barry Diller.

"Betrayal" (no relationship to the new ABC drama series of the same name) is being helped at the box office by premium ticket pricing, which allows producers to charge more for popular seats at certain performances.

The top ticket price for the play is $423, the second-highest ticket on Broadway after "The Book of Mormon," which is another Rudin production.

"Betrayal" marks Craig's return to the New York stage following his performance in the two-hander "A Steady Rain," alongside Hugh Jackman, in 2009. The new revival is scheduled to run through Jan. 5.