Jets announce plans for variable pricing for season tickets

New York Jets head coach Todd Bowles, left, looks on as defensive players warm up during organized team activities at the team's NFL football training center, Wednesday, June 3, 2015, in Florham Park, N.J. (AP Photo/Julio Cortez)

Julio Cortez

June 03, 2015

FLORHAM PARK, N.J. (AP) The New York Jets are using variable pricing for season tickets for the team's 10 home games, including the preseason, at MetLife Stadium this year.

The team announced the pricing plan Wednesday after using it for individual game tickets last season.

While the total price for season ticket packages remains unchanged, variable pricing allows the Jets ''to price our games in a way that more accurately reflects fan demand and interest,'' team president Neil Glat said. Club level seats, however, will not be affected.

Individual games within each season ticket package are assigned one of three tiers: marquee, premier and preseason.

The four marquee games in Todd Bowles' first season as coach are: the home opener against Cleveland (Sept. 13), vs. Philadelphia and possibly former quarterbacks Mark Sanchez and Tim Tebow (Sept. 27), the return of former coach Rex Ryan with Buffalo (Nov. 12) and AFC East rival New England (Dec. 27).

The four premier games are: Washington (Oct. 18), Jacksonville (Nov. 8), Miami (Nov. 29) and Tennessee (Dec. 13). While the Dolphins remain one of the Jets' biggest rivals, the teams are playing at MetLife Stadium during Thanksgiving weekend - typically a time when many fans are traveling for the holiday.

The two preseason games are: Atlanta (Aug. 21) and vs. Philadelphia (Sept. 3).

The differences in ticket prices range from about $6 - $56 for marquee and $50 for premier in corner-end zone seats in the upper level of the stadium - to $20 - $183 for marquee and $163 for premier in the lower prime seats. For preseason games, the lower prime seats cost $120.50, while the corner-end zone seats in the upper level are $38.

Variable pricing is being used by other NFL teams this season, and has become increasingly common in other professional sports leagues, including Major League Baseball, the NBA and NHL.