innovation with purpose

Why we're called ThinkLazy...

Your customers don’t want to read manuals or change the way they work to fit your product. You might think they’re lazy, but, let’s face it, your customers have better things to do than figuring out how to use your product. That’s how we realised that, to innovate with purpose, you must think lazy.

What We Do

Innovation Workshop

Innovation Workshop

One day workshop that challenges you to design and build the next version of your business.

Some Of Our Clients

Hamish facilitated our Partners retreat in 2016 where the challenge was to identify a clear vision for the firm and to set the future agenda for the business. Hamish was extremely good at challenging assumptions, and then distilling numerous ideas into a few clear concepts and action points. Hamish assisted our discussions through simple exercises that prompted the sort of conversations we needed to have, in an enjoyable but very focussed way. Hamish’s style is very effective for creating a consensus. We have continued to work with Hamish to help implement our vision.

Caroline HarrisJackson Russell

“ThinkLazy is working with Metrix on an important project that will help define the future of the electricity industry.
At each stage Hamish and Maria have challenged our thinking and focused on the key customer painpoints.
ThinkLazy has followed through on its promise and delivered an MVP that exceeded our expectations.”

Corrie StobieProduct Delivery Manager - Metrix/Mercury

"Initially I was unsure about the workshop, but now I can see how it helped refocus the leadership team. We didn't know much about MVP and Lean Startup and now these concepts are fast becoming part of our day to day thinking. The workshop helped us firm up our direction and a establish a vision that we now use as a guide in our business. Overall the work we did with ThinkLazy was both useful and practical and I look forward to working again in the future.”

"ThinkLazy was an extremely useful sounding board for our strategy around an online platform project.
They challenged our thinking and always brought us back to the basics of having a clear goal, develop a minimum viable product and start user testing early.
We appreciated their flexibility in working to our deadlines and bringing in varied expertise to contribute ideas.
I recommend engaging with ThinkLazy if you are seeking experience and pragmatism coupled with creative thinking and lean approaches to innovation."