Description

Description

“Leisure activities are driven by younger Millennials and parents of under-16s. Eating at pubs is a popular leisure activity, yet so is staying-in and ordering a takeaway. As the pay squeeze intensifies, more people are turning to free activities such as museums and galleries. Meanwhile, people are continuing to focus on active lives and exercise which is driving the gym industry. Venues are modernising communications between visitor and activity through the use of advanced technologies such as virtual reality and 4D experiences in a bid to drive footfall”– Trish Caddy, Foodservice Analyst

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Key Findings

Younger Millennials are propping up the leisure economy

Frequency of Leisure Activities

Eating at pubs is the most popular leisure activity

Consumers’ appetite for fast food grows

Figure 1: Frequency of leisure activities, July 2017

Younger generations express interest in theatre or cinema

Users across all age groups enjoy drinking at pubs

Technology increases footfall in gyms/leisure centres

Free leisure consumers boost museum/art gallery visits

Getting younger Millennials into visitor attractions

Takeaway/home delivery becomes ubiquitous

Figure 2: Frequency of leisure activities, July 2016-17

Spending on Leisure Activities

Diners are spending up to £20 on a fast food meal

Figure 3: Approximate spending, July 2017

Spending at pubs is holding up well

Figure 4: Approximate spending, July 2016-17

Consumers are spending more at nightclubs

Parents are big spenders in casual dining restaurants

Behaviours towards Pub Activities

There is scope for websites and social media to trigger visits

Live sport’s the biggest loser of the season

Figure 5: Pub/bar visitors behaviours, July 2016-17

What It Means

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.