What if you looked beyond the images of Iran that flicker past on the nightly news? What if you knew that Iran was the birthplace of the revered Persian poet, Rumi and the first charter of human rights?

Despite the onslaught of attacks against freedom of expression in Iran, the international community has largely averted its gaze until now, when Pharrell Williams' smash hit song "Happy" thrust Iran's dismal human rights record back into the spotlight.