"Good
the Bad and Matt Rippon"

The Power of the Apology
or how a simple sympathetic response can secure greater customer
loyalty
Its amazing how reluctant people are to apologise. I just
dont understand it. .. . .(c) 2013 Moyan BRENN, flickr

Every law firm that I have ever worked at would
fight tooth and nail against any semblance of an admission of
guillt, meaning that complaints would be refuted, sometimes
quite aggressively, without any apology. And in these connected
times, the sour taste left in the mouth of the client can be
shared instantly with 100s, perhaps 1000s of others.
..Matthew Rippon.
.Oct 4, 2013

Matthew
RipponLawyer, presenter, business consultant,
mentor, radical and leader of the revolution

Matthew's
Views | telling it like it isPlease, permit me to explain My name is Matthew. I am interested in design and creative
thought. I am intrigued by enterprise and entrepreneurs. I like to
read and to write and I'm too old now to do anything other than speak
my mind.Oh, and Im a director of *particular,
a law firm that focuses on the commercialisation of new ideas.The
trouble is Matt has got his head so far up his own arsehole he just
don't understand anything he "reads"...