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CRM, CRO and Google Analytics

I am making a paid marketing, and organic too, at the moment i am promoting a small product, peoples are signup every day, but i cannot meassure from which keyword which signup(CRO) do you know any software or something like that, to use together with google analytics and google adwords, and to monitor conversions and to know which keyword is bringing me sales and which not.

Tell me any how to guide, a software to use for this etc.. help me if you are doing this job.

2 Responses

If you are using Google adwords. you can simply place a Google Adwords conversion code on the thank you page of your order system.

If you want to measure what organic keywords bring you signups, setup goals in google analytics. As in: the url of the thank you page. When you then select for instance: google (organic) as a traffic source, you can set goal set 1 and see what keywords gave you conversions.

I ran into this same issue on several of my sites. We could track overall conversions with Google Analytics and Google AdWords but once a form was submitted, we were no longer able to keep track of the leads which resulted in sales or determine how they got there. So I went ahead and started working on my own tool which automatically tracks where each specific lead came from, including keywords for both organic and PPC campaigns. It's still a work in progress but feel free to check it out at http://convertable.com and please let me know if you have any suggestions or comments.

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