Step 2: Analyze app data to understand regional trends In Dev Center, use the Reports function to get all the relevant info about the app: total downloads by type (free, paid, trial) and downloads by country or region. Note which markets have a higher number of paid apps and which apps are driving the majority of purchases.

This info helps to determine the markets in which it might be worth customizing the app price.

For another app, I raised the price by the same amount in two countries where download data suggested users found that app especially useful.

The results so far are encouraging: no decrease in paid downloads.

I know something about the pricing dilemma because in addition to working on the Windows Phone Store business team, I’ve published more than 20 apps in the Store myself, many of them paid.

In this post I’ll explore some of the things I consider when trying to determine the best price for my own apps, and share some suggestions on how to take advantage of Dev Center’s pricing and analysis features. Since custom pricing requires time and effort, the first question you might be asking yourself is: Is it worth the trouble?

The prices I’m considering are

For another app, I raised the price by the same amount in two countries where download data suggested users found that app especially useful.

The results so far are encouraging: no decrease in paid downloads.

I know something about the pricing dilemma because in addition to working on the Windows Phone Store business team, I’ve published more than 20 apps in the Store myself, many of them paid.

In this post I’ll explore some of the things I consider when trying to determine the best price for my own apps, and share some suggestions on how to take advantage of Dev Center’s pricing and analysis features. Since custom pricing requires time and effort, the first question you might be asking yourself is: Is it worth the trouble?

The prices I’m considering are $1.49, $2.49, $2.99, and $3.99.

||

For another app, I raised the price by the same amount in two countries where download data suggested users found that app especially useful.The results so far are encouraging: no decrease in paid downloads.I know something about the pricing dilemma because in addition to working on the Windows Phone Store business team, I’ve published more than 20 apps in the Store myself, many of them paid.In this post I’ll explore some of the things I consider when trying to determine the best price for my own apps, and share some suggestions on how to take advantage of Dev Center’s pricing and analysis features. Since custom pricing requires time and effort, the first question you might be asking yourself is: Is it worth the trouble?The prices I’m considering are $1.49, $2.49, $2.99, and $3.99.

.49, .49, .99, and .99.

To start, I test each of these prices for seven days in markets I’ve identified as good candidates for differentiated pricing. As expected, the number of paid units goes down as the price goes up.

One key question some Windows Phone developers struggle with when putting an app on sale is: how much should I charge?

The Windows Phone Dev Center gives developers more control over pricing because Dev Center now lets developers set a unique price (from available price tiers) for every country or region where paid apps can be sold.

Share your own tips In the last weeks I’ve been conducting experiments on several of my apps using the new custom pricing option in Dev Center.

For example, I bumped up the price for the Spanish-language version of one of my apps by 50 cents in Spanish-speaking markets.

Monitoring customer feedback provides valuable information that can be used to fine-tune pricing strategy.