Posts Tagged ‘print’

Today you can order online, order over the phone, and even order from your phone. With so many choices, where do old-fashioned paper catalogs fit in the marketing mix? Printing and mailing are expensive propositions. Is it even worth it anymore? Are print catalogs still relevant in the age of digital marketing? Oh yes. Here…

Marty McFly and Doc Brown made some audacious predictions about what life would look like in 2015 in “Back to the Future, Part II.” Well, they came pretty darn close. 2014 was a big year for the digital world: Google’s algorithm changes threw everyone for a loop, Google Glass scared the daylights out of people…

No one ever says, ‘A Brochure in the Hand is Worth Two Tweets on the Smartphone,’ but maybe someone should. While people actively interact with tweets and emails in the moment, a well-done brochure or direct mail piece can stay in an office for weeks, months, and even years. Even though the trend continues towards…