Here's how it works: buy any Lay's bag featuring the new look, snap a picture of you and the bag and upload here for a chance to win. The prize comes in the form of 52 coupons, each redeemable for a bag of Lay's potato chips up to $4.29 in value.

The company says five winners are chosen every single day, with 200 chosen total!

The promotion ends at 11:59 CT on November 29, 2019. You must be 18 years or older to participate.