Armed with hidden camera footage, CBC contacted Bell for an interview, but the the company declined to speak on camera, only to issue the following statement:

“The examples of the sales practices you provided are in no way aligned with Bell’s commitment to providing the best customer experience possible,” wrote spokesperson Nathan Gibson.

“We apologize to anyone who may have been adversely affected by this conduct.”

Reps hired to sell Bell products were from third party company, Mox1 Business Solutions. Employees would wear Bell uniforms, carry company IDs and have leads provided by Bell, with pay led almost entirely on commissions.

Prior to sending out employees to neighbourhoods (expected to hit 50 homes per night), Abdelhadi gives the team a pep talk to encourage sales, using language like “Who likes money?” and “We got so much money on the f–king table!”

Public Interest Advocacy Centre (PIAC) executive director John Lawford, reviewed some of the CBC hidden camera footage, and said it suggests the CRTC should step in with a public inquiry.