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AMASHIWI

"Culture is the heritage of us all. some may be more interested than others in the treasures of the past, but no one can fail to take a pride in his country's participation in the story of mankind, as represented in carvings, sculpture, music, paintings and the other arts. And there is a personal commitment to this, for no man can really say he is alone: we are all joined through our identity, with the cultures which are part of the mainstream of life"

- Simon Kapwepwe, Zambian Independence Freedom Fighter

"Success consists of going from failure to failure without loss of enthusiasm"- Winston Churchill

"Try to be the rainbow in someone else's cloud"- Maya Angelou

"Your time is limited so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinion drown out your inner voice. And most important, have the courage to follow your heart and intuition"- Steve Jobs

Friday, 11 March 2011

(Re)Branding Afrika

Here is a very thought-provoking article about the way Africa is
viewed by the world and how the new catchphrase is "(Re)branding
Africa" and what that really means. I will admit bias as I know the
beautiful young lady who wrote this and even more so due to the fact
that I proudly wear the t-shirt emblazoned with the mantra she
mentions in her article as I was fortunate to be a part of that
movement during undergrad he he he ;}. It makes me sad that Africa is
homogenised and/ or being colonised by the countries that are able to
get their culture out better than others. I am tired of reminding
people that we are varied, diverse and have the best and the worst as
in any other region in the world. Things are just more transparent
and everything is laid out for everyone to see. And unfortunately
global media choose to focus on our vulnerablities damning us to being
"the dark continent" despite the fact that our light blaze bright and
we have the tools to shine.

I agree with most of what Cheryl says. Yes we are part of the problem
when we refer to Africa sometimes. We do have commonalities that bind
us and the only way for the continent to thrive is for us to work
together and see how our unique strengths and weaknesses affect
ourselves and eachother. It's all about levels. You can refer to the
whole while recognising the parts. Which is why I named this blog
Mwana ba Afrika. I know that my perspective and roots are Southern
African and in particular mostly Zambian but I recognise that it is
important to highlight the many facets of the continent to grow and
thrive. So I thinl we should not abandon out kinship to Africa and
referring to the continent, what we need to be is vigilant and awarew
of how this can be twisted to create an imaginary monolithic view of
our abundant diversity.

I am full of hope though. Mama Afrika has been pulling this mwana back
home for a reason. She knows she has great resources deep in her womb
and walking her land and is mobilising. I know of many others hearing
the drums calling for them. For Africa to take her rightful place in
the world both united as a continent and individually as countries and
people, we of the motherland need to be at the forefront. I am glad
Cheryl is going to speak on our behalf. I have no doubt that she is
the right ambassador in this arena.

About MbA

Ngosa Chungu is a Stanford, London School of Economics and University of Southern California alum who is committed to positively changing the face of the African continent, its people and its culture in global media. She has worked in Silicon Valley and Hollywood, for the BBC in London and helped set up the Leadership, Entrepreneurship and African Studies curriculum at the African Leadership Academy in South Africa. Her professional passions include creating quality proudly Zambian and positively African media content for on and offline platforms. She uses blogging and social media to also personally contribute to the creation of African content online.

Currently she is promoting her first documentary film, e18hteam (eighteam), about the Zambian National Team: the Chipolopolo's triumph at AFCON 2012 in Gabon after the country suffered a terrible loss in 1993 due to a tragic plan crash taking the lives of 18 of the then football team in the same place. For more information go to http://www.facebook.com/e18hteam and http://twitter.com/e18hteam