This Cooler Is More Badass than a Grizzly Bear

Otterbox recently released Venture, a burly, injection-molded cooler that’s proven to be pretty damn tough in the field. Need proof? Check out this video of a grizzly bear trying to get into the cooler. Yeah, it’s staged. The bear’s a pro. His name is Tag and he actually lives on Steve Martin’s wildlife ranch in Southern California. But he’s really trying to get in to this cooler. And the cooler is holding its own. The Venture could certainly handle whatever you throw at it at during the Fourth of July this week.