The last two years have brought a lot of changes to B2B marketing. But, as per usual, Google is on top of it. They surveyed 3,000 B2B consumers about their research and purchase habits, and how they use digital channels like search, mobile, and video throughout the process. Not surprisingly, 89% of B2B researchers use the internet during the path to purchase. The rest of the findings, however, may be a little unexpected. Check them out....

So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media.

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Put simply - Google (and for that matter any commercial search engine) may skew search results to promote their own commercial interests. The question to ask yourself is "are the (search) results good enough?" - I'd say in Google's defence "yes they are".

Today's younger generation has a reputation of being glued to the cellphones and tablets. It's where they chat with their friends, find out the latest hot spots in town and, believe it or not, keep up with the world. In their own way, of course.

Savvy broadcast and media companies are putting more emphasis on social networks to keep the public informed. Recent studies have shown that the "younger generation" will keep up with the news and public events if they are presented well on social media. Even print outlets such as newspapers and magazines are publishing digital editions to appeal to younger audiences equipped with social media tools. The communications future has arrived! Aloha, Russ.

Pinterest isn't a brand new social network. It's been driving some really impressive web traffic recently, but many marketers are still in the dark as to its potential for branding.

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network...

Interested in being showcased the best and most inspiring examples of content curation online while having me guide you, step-by-step, in seeing when, why and how it is done?

Are you looking to get more relevance and visibility for a specific topic?

Are you trying to gain more clout over your key competitors?

Do you want to create true high value content for your customer and fan base that is one order of magnitude better from that of your competition?

Learn everything you need to know to start practicing the art of finding, organising and presenting the best news, information or resources on a specific topic for a specific audience with this three-class program with me, Robin Good.

Level 1 - Fundamentals - Art, Science and Workflow

Level 2 - Practicum - Discovery, RSS and Archiving

Level 3 - for Business - Marketing, Distribution, Monetization

What will you learn in this course:

1) Why content curation is the future

2) How content curation is going to affect marketing, publishing, learning and search

3) What characteristics are required to do good content curation

4) Which are great examples of content curation already out there

5) How many types of content curation are there

6) Which are the different kinds of tools available

7) What tools to use

8) What are the steps to curate a newsradar, a collection or a directory of resources

9) Where to find valuable content and resources to curate

10) How to evaluate and vet content to be curated

11) What are the legal issues involved

12) How to format and contextualise curated content

13) How to add value

14) How and when to provide full credit and attribution

15) How to preserve and archive curated content

16) How to monetize curated content

Dates of courses:

Content Curation - Fundamentals

Level 1 - Art, Science and Workflow Friday,

March 13th, from 12 to 14 (EST)

Content Curation - Practicum

Level 2 - Discovery, RSS and Archiving Friday,

April 24th, from 12 to 14 (EST)

Content Curation for Business

Level 3 - Marketing, Distibution, Monetization Friday,

May 15th, from 12 to 14 (EST)

Time: From 12:00 to 14:00 EST (Eastern Standard Time)

Price: Cost whole course: $249/person Discounted early-bird tickets are available for those who buy in advance.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.