Entrepreneurs spend a huge proportion of their time persuading others – customers, investors, and employees. Dan Pink explains that understanding how to be better at the art of persuasion can be hugely helpful in your business.

Dan Pink discusses that entrepreneurs choose an entrepreneurial path in order to achieve certain goals, all of which are compelling reasons to keep “bicycling into the headwind," solving important problems in innovative ways.

Every day, and in many ways, an entrepreneur must lead and persuade others. This video series by Dan Pink helps unlock answers about what motivates people, how to inspire them to do their best work, and how to lead with purpose and vision. These questions are essential for every entrepreneur to have answered.