Betsy Bondurant on how to write a business case for your strategic meetings management program

Create an executive briefing that’s compelling, data-driven, and results-oriented. Always focus on the bottom line

Data gathering is the first step toward developing a strategic meetings management program (See my article “Information Is Power” at meetingsnet.com). The next step is creating your business case.
So what exactly does this look like? To start, determine the way your executive team likes to review information: Is it a slide deck or an executive summary? Establish the key messages, organize the data to support the points, and stay away from minutiae. Structure it in “executive speak”: brief, ...

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