BETHEL, Conn.--(BUSINESS WIRE)--Duracell® today announced the launch of Duracell Quantum, the world’s
most advanced alkaline battery, and its biggest innovation since
CopperTop. With its revolutionary Hi-Density Core™ and proprietary
PowerCheck™ power indicator, the distinctively red and copper Duracell
Quantum has been engineered to deliver the performance consumers demand.
Consumers can visit www.duracell.com
or www.facebook.com/duracell
for new product information and promotions.

“Duracell Quantum was engineered from the ground up to offer consumers a
premium alkaline battery,” said Volker Kuhn, general manager for
Duracell North America. “For the first time in 50 years, we’re changing
the color to red and copper to symbolize the quantum leap in power for
Duracell.”

The new Duracell Quantum offers long-lasting power when it’s needed the
most – whether it’s powering children’s toys and baby monitors or radios
and flashlights during storm preparation. Optimizing household power is
now easier than ever with the Duracell Quantum’s ability to efficiently
work across all devices – from high-drain (e.g. camera flash or gaming
controls) to low-drain (remote controls or clocks).

A “Quantum Leap” in Battery Power

Duracell Quantum’s Hi-Density Core allows the Duracell Quantum battery
to pack in more power than ever before.

Duracell Quantum is the only battery with PowerCheck – a power
indicator on the cell, as well as DURALOCK Power Preserve technology,
which preserves power for up to 10 years in storage.

Duracell Quantum is available now in AA and AAA cell sizes at mass
merchandisers, drug and hardware stores nationwide.

MSRP:

Regular Packs (AA2/AAA2)

$3.47-$5.47

Regular Packs (AA4/AAA4)

$4.97-$7.97

Regular Packs (AA6/AAA6)

$6.47-$8.47

Saver Packs (AA8/AAA8)

$7.47-$11.47

Value Pack (AA12/AAA12)

$10.97-$14.97

Value Packs (AA16/AAA16)

$11.97-$20.97

Mega Packs (AA20/AAA20)

$13.97-$25.97

About Duracell

Part of the Procter & Gamble Company (NYSE:PG), Duracell has been
powering people around the world for more than 50 years. Our products
serve as the heart of devices that keep people connected, protect their
families, entertain them and simplify their increasingly mobile
lifestyles. As the world’s leading manufacturer of high-performance
alkaline batteries, Duracell also innovates in renewable power and
wireless charging technologies to help consumers live life without
limits. Visit www.duracell.com
for more information; follow us on Twitter.com/Duracell and like us on
Facebook.com/Duracell.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its
brands. The Company has one of the strongest portfolios of trusted,
quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®,
Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®,
Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®,
Wella®, and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.