“The motorists becoming aware is a big-picture thing,” said Hagen. “We thought that over time, the media will run news stories where accidents happen… With the incidents being caught on camera, the hope is to raise the awareness of cyclists as vulnerable road users.”

The pair’s ultimate hope is that when motorists see the light on—meaning the camera is on—day or night, they will become more aware.

The spark of the idea occurred when Fiegert was shot point-blank by a slingshot aimed at him from a passing vehicle full of young rabble-rousers. Nearly crashing and causing a massive collision with other oncoming cars, Fiegert realized he hadn’t thought to look at the license plate.

“That’s when the idea for Fly6 was born,” Fiegert said.

Fly6 uses a USB rechargeable battery attached to a bike light and camera, offering riders 5 hours of looping video over 8GB of data. When the light is on, it’s recording. And the pair’s ultimate hope is that when motorists see the light on, day or night, they will become more aware.

Even more, they’ve take to humor with their advertising:

Their Kickstarter campaign has already generated nearly $10K (AUD) more than their goal of $95K (AUD). Given their goal has been reached, their business plan model will begin in full force: this upcoming March marks the pair’s prototype and testing for its 6th generation Fly6. Come April, early adopters of Fly6 will receive their prototypes to experiment with, while Kickstarter backers will receive theirs in June. Come July, official sales will begin in Australia with USA and Europe sales expected to begin in October.