Mobile Posse has announced the launch of two new home and lock screen push messaging solutions - AppEnvoy Rewards and AppEnvoy Custom. The new products were launched at APPNATION's 4th annual Cross- Platform Summit in NYC.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead they earn payments based on relevant advertising included with their push messages.

AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or who want to integrate their own monetization. Both products are built on Mobile Posse's AppEnvoy platform, which has delivered over 50 billion home and lock screen messages.

When integrated into mobile apps, AppEnvoy allows app publishers to engage with their apps by capitalizing on the most valuable real estate on mobile phones - the home and lock screen. Mobile Posse's report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the value of this space.

AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, and do so more often, resulting in increased revenue from in-app ads and purchases.

AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead earning payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages.

The platform is consumer-friendly providing intelligent app engagement capabilities that deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy's approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages.

The AppEnvoy platform can be integrated into any mobile app with just one line of code. It works across all major mobile devices.

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