Yellow

Art Direction, Design, Illustration

Yellow is the no.1 micromobility's company in Brazil. I've worked with them for a year since their launching. During this period I implemented their branding and created a design team, where I could lead visually the brand.

Throughout the time we chose digital influencers to activate our brand. Since they receive a lot of gifts all the time, the solution we found to catch their attention was sending customized illustrations to each one.