Rawls College of Business

Ph.D. in Business Administration, Concentration in Marketing

A Ph.D. in Business Administration with a concentration in Marketing provides students
with a solid foundation in all areas of marketing to prepare them for careers as professional
educators. Rigorous course and research activities provide the student with an in-depth
understanding of the theoretical, conceptual and managerial foundations of marketing.
Students will develop new research models and methodologies and will implement new
decision models and techniques in the practice of marketing.

Ph.D. students will have the opportunity to work directly with marketing faculty on
current research projects. This hands-on, closely-supervised mentoring allows doctoral
students to develop and enhance their own research skills in preparation for a rewarding
academic career. Faculty members tend to be active in both research and business consulting.
Each of the seminars offered by the department reflects a combination of expertise
and field-level experience. Recent graduates of the program have received offers of
faculty positions at leading business schools across the nation.