News

Key Club: Year in review

Monday, January 06, 2014

2013 was a great year for Key Club! Here are a few of our biggest highlights.

1. Key Club got more social

On February 13, 2013, the official Key Club Instagram account made its first post. Almost a year later, it’s still going strong with lots of fun Key Club posts. (You won’t see any selfies here!) What will 2014 bring to our Instagram followers? Find out by following us @keyclubint.

2. We took over D.C.

More than 1,600 Key Clubbers attended the 2013 Key Club International convention—and they had a lot to say about it! Attendees published more than 10,000 tweets with #KCDC13, the official convention hashtag. The convention was a whirlwind of activity, but Key Clubbers still made time to help others. Before the convention started, members from multiple districts helped package more than 1.6 million meals for Kids Against Hunger.

3. Key Club got a new partner

Earlier in 2013, Rustic Pathways teamed up with Key Club to give members the chance to go on unforgettable service trips to cities around the world. Being able to make a difference in another country is awesome, but doing it alongside other Key Clubbers takes it to an entirely new level.

4. Shoes were a big deal

In July, we released “Shoes,” our brand new recruitment video. It was a video that was different from anything else we’d previously done—and it expanded beyond our YouTube channel to a customized Key Club Converse shoe giveaway for five lucky Key Clubbers.

5. Key Club got a little more international

We’re growing more and more global every day, and 2013 was a great example. In July, Hungary became the 31st Key Club nation. In October, Ecuador joined our family as well, bringing Key Club to a total of 32 countries.

6. We got chatty

In October, with the help of the Key Club International Board, we held our inaugural Key Club Twitter chat. Members tweeted questions with the hashtag #KeyClubChat, and the board members tweeted responses back. Another Twitter chat will be happening soon, so follow us (@keyclub) for more updates.

7. We started a challenge

After an amazing Trick-or-Treat for UNICEF season, members of the Key Club International Board pledged that Key Club would raise US$1.5 million for The Eliminate Project by September 30, 2014—the end of the Kiwanis year. This will save or protect more than 833,000 lives.