Inika

Posted on May, 11 2016
Part one of our Spring Make Up tutorial concentrated on using tinted moisturiser rather than the heavier foundation cover we prefer in winter. Today, we're moving to lip colour, and discussing the idea that Spring means a lighter, matt or glossier

Posted on Aug, 21 2015
We love those life-hacks - tips and tricks from the experts that make things - well, just easier. Don't you just love it when you hear something new and think - Hey! I didn't know that!
Make-up is no exception. It's something that we often get st

Posted on May, 22 2015
It really is all about that base. Primer is an essential part of your make-up routine, and effectively boosts the staying power of your foundation, be it liquid, cream or mineral powder. Primer is a relatively new buzz word when it comes to make-

Posted on Jun, 18 2014
A tube of happiness
Are you feeling lippy? Let's be honest, most us don't even feel human until we've applied a swathe of colour to our lips. A quick lipstick application can make us feel 'dressed', instantly glamorous, and a new lipstick in a bright

Posted on Apr, 14 2014
Love is in the air
It's the wedding season - yes,that time of year is almost upon us. Look like a true wedding belle and take the natural route down that aisle.
A fresh and natural, dewy look will make any bride radiant - take a tip from the latest l

Posted on Mar, 09 2014
Fashion week
Have you been keeping an eye on the various fashion weeks? Some of those styles are simply outrageous, but a stylist will tell us that the rules are not to follow the designs, just to take a hint from the general look, line and length. A

Posted on Jan, 27 2014
All of these award shows - we had the Golden Grammy gongs last night, the NTV awards last week, soon it'll be the turn of the 86th Oscars and an all night marathon viewing of Hollywood's finest and most glamorous. But we love it all!
It's not just th

Posted on Dec, 16 2013
The fashion Telegraph tells us this week that blue is the new black. For eyes that is. The current trend for smoky eyes has changed shade, and blue is better for earlier party evenings, a lighter look.
So, shopping for a new true blue, choose one whi

Posted on Jun, 18 2013
Summer makeup looks are moving away from girly pink hues and opting for something a little more vibrant.This season shades with a hint of orange in them such as peach, coral and apricot are all proving very popular.These colours are great

Posted on May, 23 2013
While many people apply makeup to their face and other skincare products with our fingers for ease of use, it could actually be causing problems.Fingers harbour bacteria and by applying cosmetics in this way such bacteria can be transferred on to th

mypure Promise

mypure.co.uk

naturally better beauty

Est. 2004

mypure was one of the uk's first online destinations to buy purely natural and organic beauty products - handpicked to represent the crop of the world's best and most effective beauty brands, from cult buys to everyday essentials for you and all the family...