Advertising is a must, but you must make sure you're ready to capture leads. Whether you use Groupon, local flyers, or internet marketing. Before You Spend Money Advertising You Should Have The Following...

Must Haves

Website: Obviously this is a must have! I was surprised at how many businesses do not have a website, its like not having a business card. More importantly is having the RIGHT website which can end up hurting you more than you know. See what website builder should I use

Optin Page or Squeeze Page: A web page that allows you to collect leads by connecting it to your email list or autoresponder. Now w/your optin page you should have different ones for different offers & build your customer list.

Retargeting Pixel: A code placed on your website to put your image ads in front of your customer. It takes someone 7 times to see your ad before they take action, so why not remind them how great you are. See Ad Retargeting

Reputation: Your Business Is Only As Good As Your Last Customer, Especially When They Leave An Online Review. Every business needs a way to grow their 5 STAR rating & increase consumer opinion. See Your Business Reputation

Web Platforms: Social Syndication Allows You To Use Social Properties To Share Your Offers, Information, & Improve Your Outreach.

Admittedly, I did not want to pay a monthly fee for a website builder so throughout the years I tried mixing and matching different web builders, themes, and hosting options that ended in wasted time, energy, and extreme frustration.

One time I was trying to changes a heading in a premium WordPress theme that didn't look quite right. So I kept redoing the heading size, font, and colors but I would have to save to view the changes to see how I liked or didn't like their final product. I made one heading that looked fine in the editor but then misaligned the whole sentence which resulted in me wishing I never touched the changes in the first place.

CUSTOM JAVASCRIPT / HTML

Don't get me wrong; I love the ease to make blog articles that are SEO optimized and can be syndicated across the web but what happens if you're not looking to blog...what if you want to create different opt-in pages, order forms, launch pages, membership sites, or webinars. If you are serious about creating a process, the answer I've been the happiest is Click Funnels.

One of the best parts about their services allows you to try it for free. You can test the product before you buy it for two weeks for free. If you ever used any other builder, you will soon see why it is best hands down website builder that can change with your business.

Many times we think the website is the best way to build outreach and communication, but we usually stop at spending thousands, complete the website, and think we're done. The mindset of "Build it and they will come" is an out of date philosophy....

Many times we think the website is the best way to build outreach and communication, but we usually stop at spending thousands, complete the website, and think we're done. The mindset of "Build it and they will come" is an out of date philosophy....