EMAILERS

Email campaign delivery is easy.

That’s why your inbox is crammed full of spam every time you open your mail, and why most of it is irrelevant.

Creating those negative experiences chips away at the integrity of brands day after day, and an irrelevant email sets continually lower expectations for subsequent mails. Which inevitably creates a downward spiral of decreasing engagement and ultimately – churn. The lesson you can learn from this is knowing that you only have a small fraction of your customers bandwidth, so don’t waste the opportunity.

If you don’t learn from your mistakes you’ll be throwing good money after bad, and customers don’t grow on trees. So like I already said – don’t keep digging the same old hole.

Do it the hard way.

Your email marketing needs to be trusted, relevant, and look good all at the same time. IMOSO will create and manage your email campaigns for you, using the latest best practice techniques. You’ll have a single point of contact (me) who will make sure your campaigns are on time and tackling all of your business needs.

MailChimp, iContact, Constant Contact… all those lower cost mail solutions are just fine. I use them! But before you get there you’ll need to validate your data otherwise all that lovely conversion cleverness, and those funky graphics are going straight in your customers spam folder.

In simple terms a mail campaign has to be set up from the very start using a logical, step-by-step process that maximises every ounce of potential from what you already have. Don’t waste an ounce of that potential, because when you lose customers – they rarely come back.

IMOSO take on any aspect of email campaign management, including:

Database upload, and segmentation

Campaign design and build

Campaign set-up

Dynamic content set-up

Trigger set-up

Split testing

Managed sending

Full reporting

Keep learning.

Campaign Buddy

If your team is new to emailers, or if they want to learn how to build best practice campaigns that really get results, then IMOSO can offer Campaign Buddy.

With this service, IMOSO set up and send your initial campaigns. Then your team takes over while IMOSO offers guidance.

You get:

Campaign and data upload

Testing

Sending

Reporting

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

–Benjamin Franklin

lateral digital marketing

IMOSO is like a personal trainer… we’ll get you fit and keep you healthy, or we can focus on your core issues and develop your goals.