Google Play Movies & TV Gets HDR Support

(CCM) — Google Play Movies & TV has finally joined the ranks of video providers that support HDR (High Dynamic Range) on their platform. Today, Google announced that it has finally added the HDR support to its video streaming service. HDR improves the video quality by enhancing color and contrast.

With high contrast and colour, HDR videos look better than HD (High Definition) videos. The format is best suited for 4K HD TVs. Google Play Movies & TV is not the first one to add HDR support. Other video streaming services, like Netflix and Amazon's Prime Video, have been supporting the HDR format for quite some time. However, it is worth mentioning that you would need an HDR-compatible TV and, in Google Play Movies & TV's case, a Chromecast Ultra to enjoy the HDR content.

HDR-compatible devices have yet to make their way into most households. For those who are looking to upgrade their TV, there are plenty of options in the market from the manufacturers such as LG, TCL, Sony, Samsung, Panasonic, Philips, Hisense, Vizio, and others.

According to Google's support page, HDR support on Play Movies & TV will initially be rolled out in the US and Canada. To provide diverse HDR content, Google has partnered with two major studios: Sony and Warner Bros. At launch, there will be only a handful of HDR movies available, but Google will be adding more titles in the future.