À propos de l'auteur (2005)

Barry Becher is now retired, but his nationally renowned marketing talents, achievements and expertise in media buying have been recognized via seven ECHO awards, the highest award in the international direct marketing industry, and featured in a number of television documentaries.

Edward Valenti is currently COO and co-founder of PriMedia Inc. working with many well-known companies and brand names, including: Xerox, IMAX, Legal Sea Foods, Astra-Zeneca, APC, Boston Acoustics and RE/MAX. He has received numerous industry awards and he and his work have appeared in numerous documentaries on ABC, The History Channel, The Discovery Channel and A&E.