Book Review: Capture Your Style by Aimee Song

With over 4.6 million Instagram followers and counting, style blogger Aimee Song certainly knows a thing or two about taking the perfect Instagram snap. Therefore it was with great anticipation that she released her first book, Capture Your Style, revealing her secrets behind creating the ultimate feed. Naturally, as fellow Instagram fans, we were only too delighted to get hold of a copy and today we’re going to share some of our favourite parts with you. Ideal for the Instagram newbie, the everyday user and even the seasoned pro, here are our top five reasons why we love Capture Your Style. And keep reading – there’s even a chance for you to win a copy of your own!

1. The Introduction

Who better to write the foreword for this stylish intro to Instagram than supreme fashion icon, Diane Von Furstenberg? As a woman who witnessed how Instagram rapidly captured the hearts of the fashion pack (and just about everyone else), her foreword offers a unique insight into the merits of social media and the importance of forming a connection with your audience.

2. The Layout

Organised by lifestyle categories including fashion, travel, food, decor and more, the book presents the best apps for processing photos, improving your voice and capturing your story on Instagram. For anyone who is just starting out, Aimee even begins with a quick rundown of some essential Instagram terms; the basics of choosing a name; using hashtags and the basic equipment you need. This does mean that there is some advice that a more experienced Instagrammer might want to flick through, but overall it’s a super useful and thorough guide, laid out in a comprehensive and considered way.

3. Curating Your Feed

From composing scenes and editing your photos (and what apps to use), to choosing the best light and perfecting your selfies, Aimee offers a lot of valuable tips on making sure that every image you post is worthy of attention. We especially like her advice on creating themed grids – it may not be everyone’s cup of tea, but it is certainly worth considering when aiming for insta-gold.

4. Telling a Story

We’ve all heard about the merits of telling your story through social media but how to actually do it can often be quite elusive. Fortunately, Aimee gives some excellent pointers, not only on how to post pretty snaps, but also on how to become a storyteller through your images and captions.

5. Aimee’s Honest, Authentic Writing Style

Naturally, a great book starts with a great author, and Aimee’s honest and friendly advice is both insightful and encouraging. A jet-setting fashionista on one hand and a down-to-earth California girl on the other, her cheerful personality truly shines through with every word (and her frequent references to killer hashtags).

Capture Your Own Copy!

We have a copy of this fabulous book to giveaway! For the chance to win, simply answer this question:‘which famous fashion guru wrote the foreword to Capture Your Style? Email your answer to selina@mcqueens.co.uk by 30 June 2017, and include your name and address. Competition is only open to UK residents.

Capture Your Style, How to Transform Your Instagram Images and Build the Ultimate Platform by Aimee Song, published by Abrams & Chronical Books. Available on Amazon here.