Brothers Liam and Sammy Fayed—GQ Best New Menswear Designers and heirs to James Bond's shirt maker—on their favorite pop artist, cheesesteak bar, and more

Bespoken's showroom has the lived-in vibe of a stylish bachelor pad from the past: typewriters, rotary phones, and old yellow copies of National Geographic share shelf space with shoes. It's upstairs from their father's store, Turnbull & Asser (founded in 1885 in London; endorsed by Prince William; chosen to dress 007s from Connery to Craig), and a floor above the studio of their artist friend John Codling.

What Bespoken is going for, they say, is the same thing a filmmaker or musician chases: a mood that takes you somewhere new. "Grandfather: The Collector," Bespoken's Fall 2013 collection, got its inspiration from an elderly Tokyo bartender. He was spinning seventies records and taking requests on cocktail napkins when the designers met him on a work trip. Their sense of discovery as foreigners, along with the spirit of the Japanese collectors—of miniature cars, leather jackets, even coat-hangers, Liam says—inspired secret details, like the hidden pocket in a Bespoken blazer: hidden to be found. Sammy played drums in rock bands while getting his film degree from UCLA, and says his music taste influenced the Bespoken eye toward style. "I started noticing that all my music idols were wearing T&A," he says. So with musicians like Bryan Ferry and David Bowie as inspirations, the Fayed brothers started making a bespoke brand for younger dudes.