Cracker Jack's Prize In The Box Will Now Be Digitized

April 29, 2016 6:43 PM

22
0

The "Prize Inside" will no longer actually be inside the box, Frito-Lay has announced. Like so many other aspects of our lives, the prize will be digitized.

Download an app, scan a sticker inside the Cracker Jack box and access "baseball-inspired mobile digital experiences," the company said, launching the change ahead of baseball season. The packaging and logo will also be "contemporized."