Articles by this author

If you rely on local or mobile search to bring visitors and customers to your business, moving without having a plan to update your online presence can be extremely costly. These simple updates will ensure a less painful move to your new location.

Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base.

Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages.

Give yourself a pat on the back if your team is doing these things because it means you're doing a really good job with your online marketing strategy. You're destined to see some really great things happen in the long run if you stay vigilant.

Setting yourself up for success and having realistic expectations will start you on the path to a successful social media campaign. For maximum effect, make sure you have the right personnel, choose the right networks, and get your website ready.

What I really want to unwrap are a few gifts from Google. My 2013 Christmas wish list includes a few new AdWords features and new functionality. So Santa Google, here's my list – please check it twice – this year I've been mostly nice.

You want to help your organic listings stand out in the search results – this is becoming increasingly important as more websites compete with you for visibility and clicks. Here’s how to add reviews to your site using schema structured data markup.

Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to create, edit, hack, and validate the schema.org address and location markup for your local business.

Email marketing, sexy? Yes! Common sense and testing can make your email blast friendly for both mobile and non-mobile devices. Good programs can help you render nice emails. So can some planning and design thought before you're ready to send.