In the wake of recent figures from the American Pet Products Association (APPA), Aquarium Software says lower insurance premiums could now be two shakes of a dog’s tail away, thanks to doting ‘pet parents’ pampering their pooches properly.

Mark Colonnese

Assessing how well an owner looks after their pet may seem like a very difficult judgement to make, however it can be broken down objectively and processed like any other set of data.

New York, NY (PRWEB) July 21, 2014

Anglo American pet insurance industry specialists, Aquarium Software, say lower insurance premiums could now be two shakes of a dog’s tail away, thanks to doting ‘pet parents’ pampering their pooches properly. According to the American Pet Products Association (APPA), pet owners are now spending more than $58 billion a year on their animals and this growing number of so-called ‘pet parents’ who treat their animals more like children than pets, going to extraordinary lengths to ensure their animal’s well-being, are set to be rewarded.

From animal health spas to therapy sessions, these pets are getting top class treatment and the investment made by these owners now needs to be recognized by pet insurers, says industry expert Mark Colonnese, VP Sales and Marketing for Aquarium Software Inc.

“Pet parents who go to extraordinary lengths to ensure their pets are as happy and healthy as possible should be rewarded for their efforts. Ultimately a fit and healthy animal is less likely to need expensive veterinary attention and so poses less liability for insurers. Pet insurers with the latest technology systems in place to quickly identify and accommodate the higher emphasis that ‘pet parents’ place on their animals’ wellbeing would be at a distinct advantage.”

There is huge variety in the ways that people look after their pets and Colonnese believes that pet insurance should reflect that variety, “it is inevitable that some owners will look after their pets better than others, some will give their animals more exercise, less stress and a healthier diet, ultimately leading to a healthier animal less likely to need veterinary care. Through improved use of application software and data management systems, it is easy for insurers to identify trends and owners that look after their animals well and reward them with lower premiums,” he explained.

Mr. Colonnese pointed out that the business benefit of rewarding attentive owners is clear, “Pet owners will ultimately look for the insurer who provides the best package for them. Insurers that are not able to offer better premiums to owners who look after their pets with exceptional levels of care are likely to lose out as those low risk customers move elsewhere.”

Aquarium’s team of software engineers do not do one size fits all solutions, instead they work closely with clients to create bespoke packages to suit individual needs and therein lies the strength when it comes to accommodating new features as Mark explains:

“Assessing how well an owner looks after their pet may seem like a very difficult judgement to make, however it can be broken down objectively and processed like any other set of data. We have years of experience in designing application algorithms to analyze data used by pet insurance providers to assess premiums and manage claims. The beauty of this approach is that the solution becomes ‘elastic,’ quickly expanding to changes in business needs, without additional capital expenditure.”

Aquarium produces bespoke software packages for the pet insurance market and count some of the industry’s top players amongst their clients. The company is at the forefront of technological development delivering solutions which keep their clients ahead of the game.