And one great thing about YouTube is, once you make a video you can always share the same in multiple platforms. Whether you’re embedding the video onto your website or linking it in your emails and newsletters; or sharing it across other social media sites – with YouTube you can accomplish this effortlessly.

A quick checklist on creating YouTube videos that are more discoverable and bring more value to your audience:|

2. Going ‘Live’ On Facebook

One of the best ways to engage and interact with your audience and followers is to stream live videos though your Facebook account.

However, you need to make sure that you schedule your live streams to run at specific times each week, so that your audience can anticipate and prepare for the session. Just like your favourite TV shows, you can expect people to turn up and engage at a particular time and build an army of regular viewers/followers.

Take for instance, influencers and serial entrepreneurs like Gary Vaynerchuk – he has built a huge following for himself and for his brand by investing his efforts on Facebook Live and other social media channels.

Gary is frequently seen conversing with his audience through his #AskGaryVee Show on Facebook. Below he’s hosting a Q & A on Facebook Live:

Facebook Live is clearly the ‘go to’ platform for every aspiring and seasoned marketer; because you wouldn’t want to miss the opportunity this popular live video streaming platform can offer you:

3. Emailing Videos To Your Subscribers List

This is the quickest way to make the most of your YouTube videos. Not everyone in your subscribers list will follow you on social media; so embedding/sharing your videos in your emails or newsletters can add more value to your customers and essentially your chances of more exposure and engagement.

When you don’t need to come up with any new content, it makes a lot of sense to ‘repurpose’ your video content to get more mileage from your marketing efforts.

4. Creating Instagram Stories

Instagram Stories can either be made with images or videos. The catch here is, the video content will expire in 24 hours. That means you also have the opportunity to entice your followers with fresh new videos every day.

The stories you send will pop up at the top of everyone’s homepage, as your photo icon. Once they click on the photo, your video will start to play:

These stories are great tools to amplify your brand exposure. Besides this, Instagram also has a live video feature, which you can embed in the stories. It can be used to highlight many aspects of your brand, such as; giving your followers a tour of your new office/production facility; or showcasing the performance of your new product; or simply sharing what you’re experiencing at that moment or letting your audience feel special by allowing them into your day-to-day grind.

5. Using UGC - Invite Audience To Make Their Own Videos

Here’s yet another way to ‘repurpose’ content, albeit this time it is not your YouTube videos, but it actually belongs to your audience and followers – It’s the User Generated Content.

The benefits of using a UGC are many: you don’t have to spend any time creating it, and it’s absolutely free; it will greatly enhance the customer experience; it acts authenticity and ‘social proof’ as it’s not something you developed with your team through the ‘marketing/selling’ lens. And you’re most like to get more shares and eventually good brand exposure, out of thin air.

Take a look at how GoPro has encouraged their customers – they even award the audience who get in the best submission in their websites:

Here’s another one from Nextel, a Brazilian telecom company; taking UGC video of people bungee jumping and base jumping to support and drive their message, “if you’re unhappy with something, change it”

There’s no doubt that people love video and whether it’s through your emails, social media campaigns or by tapping User Generated Content videos – for those driven to make the most of their marketing budget, video content is definitely the way to go!

If you'd like further assistance or would like to discuss anything covered today, we'd love to hear from you.