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Press Release

08/10/2011

Enter to Guess Number of Jelly Beans Packed Inside LG’s New Super-Capacity Refrigerator for Chance to Win Ultimate Kitchen Makeover

Enter to Guess Number of Jelly Beans Packed Inside LG’s New Super-Capacity Refrigerator for Chance to Win Ultimate Kitchen Makeover

ENGLEWOOD CLIFFS, N.J., Aug. 10, 2011 – Following the launch of its new super-capacity French-door refrigerator, the largest capacity model in its class, LG Electronics USA today announced the “LG Ultimate Jelly Bean Count Contest,” an online competition that takes Main Street USA’s favorite unofficial unit of measurement to a whole new level. The contest challenges anyone and everyone to guess how many jelly beans can fit inside the spacious refrigerator. The winner will receive a complete kitchen makeover, built around LG’s premium kitchen suite valued at more than $6,500.

The rules to enter are simple: Watch the video on LG’s Facebook page (facebook.com/LGUSA), hit the “Like” button and make up to three guesses. Entrants may share the news of the contest and an opportunity to join the fun with their Facebook friends by “gifting” a jelly bean. During each week of the contest, a winner will be drawn randomly from the pool of entrants who will receive a $100 gift card. By the end of the six-week contest, the person who comes closest to the winning number of jelly beans without going over will be declared the winner. The grand prize is an LG Ultimate Kitchen Makeover – with the new super-capacity French-door refrigerator (model LFX31925), and other premium LG appliances, including a freestanding double-oven range (model LDE3017), a steam dishwasher (model LDF7932), and an over-the-range microwave (model LMH2016).

LG’s new super-capacity French-door refrigerator offers the largest capacity of any 36-inch refrigerator currently on the market. While most 36-inch-width refrigerators offer 25 cubic feet of capacity, LG’s new super-capacity French-door refrigerator offers a spacious 31 cubic feet – the largest capacity in its class and approximately six more cubic feet of space than standard models for this footprint.

“It’s easy for us to say our new super-capacity French-door refrigerator offers the largest capacity of any French-door refrigerator, but we felt it would be better to show consumers just how large 31 cubic feet of space is by using the popular jelly bean measurement method,” said Peter Reiner, senior vice president of marketing, LG Electronics USA. “LG is committed to innovation that enhances people’s lives, and this new refrigerator helps consumers better organize and store their groceries, saving them time and energy with fewer trips to the store.”

In addition to its super large capacity, LG’s new refrigerator also offers consumers the most shelf space available in a 36-inch-wide refrigerator. To accomplish this, the refrigerator includes LG’s innovative Slim SpacePlus™ feature that frees up more space inside the refrigerator. Unlike bulky icemakers that sacrifice shelf space, Slim SpacePlus relocates the ice system inside the door, making way for usable door bins and a top shelf entirely free of obstructions. With the slimmest and most effective insulation LG has ever made (23 percent thinner than previous LG models), consumers can enjoy expanded refrigerator capacity without sacrificing energy efficiency.

LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” marketing theme. For more information, please visit www.lg.com.

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