About me

Reader. Writer. Geek.
An advertising creative by profession, I began my career as a copywriter and eventually found my way to the digital marketing world. Today, I serve as Brand Lead at Google India. Here, I work closely with our agencies to lead our marketing creative work - essentially everything you've seen from Google since 2014. And look after Doodles for India and other special Brand projects.
Being married to Saanwari, founder of PoppadumArt, one of India's top indie decor brands, makes me the CxO of her business, where the value of x changes daily. In this role, I sell behind the counter at exhibitions, lug around cartons, and look after all PoppadumArt marketing.
In my spare time, you'll find me glued to my Kindle, probably reading sci-fi, fantasy, histories, biographies and business books. I'm a huge fan of Robert Jordan's Wheel Of Time, as also Asimov, Clarke, Superman and Star Wars. My other obsession includes collecting fountain pens to leave behind to any heirs I may have.