What is Site Redesign?

Site redesign is the process of analyzing your current site, noting any short-comings in past visitor experiences, realizing the absence of newer technologies, and implementing new interactive features for future visitors.

Redesigning a web site can and often does include an aesthetic makeover. Sometimes, site redesign part of an entire re-branding initiative.

How often should I redesign my site?

Longer answer: Technologies change; some even become obsolete. Even HTML code has had its own make-over in the last several years – meaning the Browsers folks use have changed, too.

The Internet is constantly changing. And the technologies to bring a richer user experience is growing and growing. Web development companies, like Chad Austin Marketing and Media Design, have a responsibility to keep up with these changes for its clients.

But the web site we’ve have now has been working for us for years just fine.

Needing a redesign is not to say you don’t already have a functioning site. But if you have a site that is older than three years old, chances are the technology used to create – and even display – your site and its content is becoming obsolete.

If you had a site built before the 2nd quarter of 2009, when the iPad was released, then your site is already out-of-date as it was not created for a responsive user experience- in other words, people using smart phones and tablets are seeing your site in a way neither you nor your developer intended. What’s more, in many, many cases, visitors using these newer devices are probably having difficulty navigating, filling out forms, emailing. This frustration can deter visitors from returning to your site.

Does a web site redesign cost more or less than having a web site built for the first time?

That’s a legit but difficult question to answer. The ambiguity owes to the fact that 1), every web site is different, and, 2), the redesign might incoude an overhaul job with new interactive features not included or available since your original design.