A whole world of imagination will be opening its doors today as children's role-play centre Play Avenue welcomes its first visitors.

Youngsters will be able to explore 15 different themed play areas at the centre in Messingham including a police station, fire station, vets, shop and a theatre, and see where their ideas take them.

No expense has been spared in the play areas' details, from M&S branding on the shop to the toy animals in the vets.

The project has been a labour of love for owner Amanda Carpenter, who gave up a high-powered career to make it happen.

"I'm over the moon with how it has turned out. It looks wonderful and absolutely everyone has worked so hard to make it happen," she said.

"I never thought we'd be able to get here, but everything has fallen into place. Friends and family have all pitched in to make it possible.

Owner Amanda Carpenter and the Play Avenue team

"I can't wait to step back and watch all of the children finally get chance to enjoy it."

The play area in the former Melcott Garden Centre will save Scunthorpe parents the trip to the nearest similar centres in Sheffield or Grantham.

Play Avenue will be open seven days a week, with four timed sessions each day. After each 90-minute session the centre will be restored to its original state so that all children get the full experience.