Components of a Web Governance Strategy

Your web governance strategy needs to have a solid structure and balanced combination of essential components in order to properly manage and maintain your organization’s online presence. This post outlines these different components.

Resources

Resources comprise all of the tools, software, and hardware that your web team uses to create, publish, and monitor your web content. This includes things like your CMS, publishing tools, and web governance tools.

If your web governance strategy were a house, think of your resources as the physical tools you would use to build and maintain it, like hammers, screwdrivers, and paintbrushes.

People

Your web team; the ones who do the heavy lifting when it comes to creating content, fixing potential errors, and ensuring a consistent user experience.

The roles and responsibilities for your web team should be clearly defined in order to prioritize projects, avoid miscommunication over who is responsible for addressing certain tasks, and spread the workload evenly among the team.

If your web governance strategy were a house, think of your people as the ones building the frame, installing the wires, and putting on the fresh coat of paint.

Process

How you do what you do. Your process defines how and why content is created, where it gets published, and who is responsible for monitoring its performance. This should include your social media, SEO, and analytics practices, as all of these pieces will help you identify the content that resonates with your audience.

Knowing what works and what doesn’t will allow you to tailor future content around your audience’s needs, and update older content to be more relevant.

If your web governance strategy were a house, think of your process as the workflow that dictates which pieces of the house get built first (foundation, frame, wiring, walls, fixtures, etc)