HERSHEY, PA. OCTOBER
29, 2015 —
Brookside fans are known to express their love of Brookside --thebrand known for its soft fruit flavored centers, covered in smooth dark
chocolate—in hyperbolic ways. Describing it as “The Answer to Life” (@sweetbrunette96)
or even “The best snack this side of the galaxy” (@luanmaiej20) Brookside
fans are not at a loss for words when it comes to these “Amazeballs” or “Devil
in a bag” chocolates. Their comments have powered the brand’s recent ad
campaign. Today, Brookside brings one brand fan’s wish to life, and
gives consumers nationwide the chance to further indulge in their love of Brookside
Chocolates via 100lbsofBrookside.com.

“Why
is this bag only two pounds? Aargh…. They’re rich and smooth and velvety…..”

Brand
fan, Christopher B.

Taking a cue from
Christopher B., Brookside created the brand’s first and only 100 lb.
Bag of BROOKSIDE Chocolate*, chronicling its epic journey by video to the
front door of Christopher B. View the expedition of a lifetime here on YouTube
as “George” lugs 100 lbs. of Brookside through treacherous terrain to
Christopher B.’s door!*

Now, in the spirit of
his comment, the brand launched the #100lbsofBROOKSIDE sweepstakes enabling all
fans the chance to grab up their own 100lbs of Brookside Chocolates.
Through November 22, 2015, Brookside is asking fans to tell them what
they would do to receive 100 lbs. of Brookside Chocolates to share with
family and friends. Visit www.100lbsofbrookside.comfor full details.

Brookside will deliver – in total - nearly one
ton of “The best slash worst thing that’s ever happened to me.”
(@JenniferVills) chocolates to lucky fans over the course of three weeks. Each
day of the sweepstakes, three entrants will be randomly selected to receive a
2lb bag of Brookside Chocolates. Each week, five grand prize winners
will receive 100lbs of assorted Brookside Chocolates.

Now through November 22,
2015, Brookside is asking fans to tell them what they would do for their
own 100 lb. bag of BROOKSIDE chocolate. Fans are encouraged to respond as
creatively as possible via Twitter by following @BROOKSIDE_Choc and using
hashtag #100lbsofBROOKSIDE #sweepstakes, or by posting on Instagram, Vine or
Tumblr for the chance to have 100 lbs. of Brookside delivered to their door.

The winning
entries will receive a variety of Brookside products including:

The Hershey
Company, headquartered in Hershey, Pa., is a global confectionery leader known
for bringing goodness to the world through its chocolate, sweets, mints and
other great-tasting snacks. Hershey has approximately 22,000 employees around
the world who work every day to deliver delicious, quality products. The
company has more than 80 brands around the world that drive more than $7.4
billion in annual revenues, including such iconic brand names as Hershey's,
Reese's, Hershey'sKisses, Jolly Rancher, Ice
Breakers and Brookside. Building on its core business, Hershey
is expanding its portfolio to include a broader range of delicious snacks.
The company remains focused on growing its presence in key
international markets while continuing to extend its competitive advantage in
North America.

At Hershey,
goodness has always been about more than delicious products. For more
than 120 years, Hershey has been committed to operating fairly,
ethically and sustainably. Hershey founder, Milton Hershey, created the Milton
Hershey School in 1909 and since then the company has focused on giving
underserved children the skills and support they need to be successful. Today,
the company continues this social purpose through 'Nourishing Minds,' a
global initiative that provides basic nutrition to help children learn and
grow. From neighborhoods across the United States to the streets of Shanghai
and Mumbai and villages of West Africa, our goal is to nourish one million
minds by 2020.