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One under-utilized opportunity for authors is online groups—I’m talking about Facebook groups, LinkedIn groups and other online forums. Online groups are mini communities where you can connect with your target readers long before your book is published.

Using an example from my own life, I happen to be a widow and I naturally gravitated to online groups early on to help me connect with others in my shoes. I’ve been an active member in several groups for years.

Now consider this: Someday I will finish writing a book for this audience. When I reach out to my fellow members and the group leaders to let them know about my book, what do you think will happen? I expect major support!

This same strategy can be true for all kinds of groups. Here are some possibilities: