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Acura brings star power to Super Bowl ad

January 30, 2012

Acura revealed the one-minute, 50-second extended version of its Super Bowl commercial on Monday. It features noted car collectors Jerry Seinfeld and Jay Leno.

In the commercial, Seinfeld is second on the list for the new NSX, and he wants to be No. 1. He first offers money, then a munchkin, then comedy before offering up the ultimate--access to his own network of Manhattan zip lines. The man is about to crack when Leno swoops in on a flying squirrel jet suit.

The ad will air during the third quarter of Sunday's game.

"The goal is to present a commercial that not only clearly positions the NSX as the ultimate 'must have' sports car but does it in a way that is memorable, entertaining and aligned with Acura's brand position," said John Hagen, executive creative director for the commercial.

The commercial will also be featured in Acura dealerships and at W hotels, where Acura is the preferred vehicle.