In a restaurant industry, word-of-mouth is practically the only way to estimate goods and services. One practically cannot rate the quality of services unless they visit the place or ask their friends who have already been there. Positive and negative word-of-mouth makes a strong impact on the consumers’ choices. That is why marketing experts try to address the negative WOM so that it does not destroy a good face of the company.
Positive word-of-mouth can create a bright image for the company, increase the retention of customers, and improves their experience. Negative WOM certainly has a harmful effect on the product estimation and turns customers away from the business. Word-of-mouth does not refer only to people chatting offline. Social media strongly encourage WOM on their sites.
Positive WOM directly depends on the quality of goods and services. However, clients having a positive customers experience are not as likely to post their comments as those with a negative experience. That is why it is crucial for businesses to timely deal with the negative response of clients on social media.

Consumer choices depend on different factors among which the brand image is a very persuasive one. Many of us fall victims to the advertisers’ charms. The image created famous brands is strong enough for the target audience to run into the shops and clean the shelves with goods of popular brands. In the end, consumers ignore the products of small or emerging brands that do not spend tons of money on advertising.

Tastes differ, and it is natural. But our tastes in goods and products are rarely dictated by a positive previous experience. We greatly rely on advertising and the hype around the brand purchasing its products for the first time. In fact, a positive brand image attracts our attention and urges us to make a purchase. It is quite easy to adopt the brand image as compared to analyzing its actual priorities and strong point.

Shopping in mega stores is a confusing experience for many. Most people got used to supermarkets and shop almost automatically only getting stuck in the checkout lane. But people who rarely purchase products in a superstore get easily overwhelmed by the range of items, a confusing layout, and long shelves with the products they do not need. True, shopping in grand stores is not like dropping in a little country shop to buy a bottle of milk.
Consumers buying behavior in superstores is often chaotic. Finding themselves among long shelves with goods, people forget what they came for and start considering buying anything that is not on the list. People buy on impulse making ill-informed decisions about new products. Shopping in a superstore takes definitely more time than dropping in a shop-around-the-corner. Customers lose track of time in superstores because it is always difficult to come, get anything you want, and go home from there.