Category : Facebook News

When it comes to capturing more revenue from your Facebook and Instagram ad campaigns, Custom Audiences from your website can be a powerful tool. By intelligently targeting people who have previously engaged with your website, you can improve ROI among an audience that’s already acquainted with your brand and primed to take action. So how can you use the power of Custom Audiences from your website to scale returns, especially in the busy holiday advertising season? These four strategies are […]

When a specific ad creative strategy is delivering results, why reinvent the wheel? It pays to replicate what works. One particular image, video, or ad copy message can take on new life when you repurpose it using different ad types or additional channels. Many of the top direct response advertisers on Facebook, Instagram, and Twitter take the results of strategic creative testing and apply their learnings across different campaigns and advertising channels to scale their success. What are some ways […]

Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. This post originally ran on Social Media Today. Facebook’s Canvas ads are unlike any other format available on social media. This interactive ad unit fills an entire smartphone or tablet screen, combining images, video and carousel to create a memorable and stunning visual experience on mobile. Although Canvas ads are still a relatively new ad offering from Facebook, many businesses are already exploring ways […]

As highlighted in our Q3 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016 – driven in part by increased adoption of video ads and Facebook’s Audience Network. Yesterday’s Facebook earnings call similarly […]

Advertisers currently using Facebook Exchange (FBX) will need to find an alternative come November 1st. That’s when Facebook will be shutting down the desktop retargeting tool in order to shift focus to its mobile-first advertising products. If FBX is currently incorporated into your advertising campaign strategy, there’s no need to panic. Here’s why Dynamic Ads are a worthy replacement: What Are Dynamic Ads? Dynamic Ads are a scalable retargeting solution from Facebook and Instagram. With Dynamic Ads, you can automatically show customized […]