What is PLR?

PLR stands for Private Label Rights and it’s the name of a license that allows you to rebrand, edit and sell other people’s products as yours.

You may also find references to PLR as “White Label” or content with “Resale Rights”.

Every product released under the Private Label Rights license usually contain a checklist with permissions concerning what you can do and what you can’t do with that particular product.

Some PLR products only enable you to sell the product, while others also permit you to give the item away for free, add it to a product bundle, add it to a membership site, and so on.

Here’s an example of such a checklist with the usage rights that the PLR product passes to the buyer.

As you can see, the product from my example gives the buyer the rights to edit the product, claim the ownership of it (including rebranding), can be sold individually or sold in a bundle.

Besides the allowed usage rights, there’s also a list of things that the buyer can’t do after purchasing the product. The customer is not allowed to pass the Private Label Rights to the sold product copies, cannot add the product to a membership site, etc.

It’s very important to know what you can do and what you can’t do with a PLR product before buying it. Otherwise, you might infringe product copyrights and get in trouble with the initial seller.

When you want to purchase a PLR product that you intend to use in a particular way and you are not sure whether you are allowed to do that or not, just ask the buyer or the site that sells the product before buying it.

Type of PLR products

The PLR products come in many shapes and formats.

You can find PLR:

Articles

Article packs

Ebooks

Reports

Audio Courses

Video courses

Graphics

Autoresponder email series

Squeeze pages & HTML templates

WordPress Themes & Plugins

Software

As you can see, when it comes to the PLR product types, you have a lot of options to choose from.

If you are not a big fan of ebooks, you can find a PLR video course. If you have an audience interested more in software, you can find a software in your niche that’s released under Private Label Rights, sell it as your own and keep all the profits.

The advantage of choosing a text format is that you can easily rebrand the material and keep the information up to date. A video training course or a software cannot easily be updated or edited.

PLR products are not something only focused on the “make money online” niche. Even though that’s probably the most popular niche for which you’ll find PLR content, you will also find content released under Private Label Rights for many other niches.

What NOT to do with PLR

You need to consider several aspects when you purchase a PLR product.

Below are a few suggestions on what I think you shouldn’t do with PLR products. That’s only my personal opinion.

Sell a PLR product as it is

Many people recommend the PLR products as an easy way of starting an online business. More exactly, the idea is to buy a PLR product in your niche, put your name on it, and then sell it.

It’s like when you’d have your own product, but instead of putting a lot of time and effort to create a product from scratch, you got a product you can sell in no time.

In theory, that sounds awesome, isn’t it?

However, the reality is a bit different.

When you are just getting started in this field, you don’t have:

An audience to promote your product to

A name and credibility in your niche

Of course, you can try to just submit your product to an affiliate network like Clickbank or JVZoo and hope that the affiliates will do all the work and you make the money.

However, there are still several problems.

You are not the only person who has bought the product with this intention

Because you don’t have credibility and connections, the affiliates won’t be flocking to promote your product

Therefore, If you ask me, buying a PLR product and selling it as it is, is not the best approach. Or, at least is not as newbie-friendly as many marketers are trying to make you believe.

I think this approach will work if you are already someone that already has an audience to promote a product to.

Publish PLR articles to your Blog

How about starting a blog and then publish PLR articles as the content? It’s faster and cheaper than writing the content yourself or hiring someone to write the content.

NEVER do that.

The main traffic source of many blogs are the search engines, especially Google.

For the search engines to show your site’s pages on the first page of their results, you have to have high-quality and unique content and to play after their rules. The process of optimizing your site for the search engines is called search engine optimization (SEO).

If you do care about SEO, then you should never post PLR articles to your site.

Why?

Because those PLR articles are purchased by hundreds or thousands of other people.

Many of them have the same thoughts as you and they are looking for a quick way to get cheap content to their websites.

What do you believe Google will think when hundreds or thousands of websites publish the same content?

Surely it won’t display your content on the first page in SERP and treat your website as an authority. It’s also very likely that your website will be penalized and disappear entirely from the results if you only add such content.

If you already have an audience in a particular niche (for example a large email list) and you don’t care about SEO and getting traffic from the search engines, no one can hold you from building a website only with PLR articles.

Even so, an issue with the publishing PLR articles to your blog would be that their quality is not always the best.

Many articles released under this license are usually short, sometimes cover very broad topics, and in some cases are written by authors whom English is not their first language. Therefore, you might end up with a blog full of poorly written articles that contain lots of grammatical mistakes and very unprofessional.

So, I wouldn’t recommend you to buy a PLR articles pack with the intention of publishing them on your blog.

What TO DO with PLR

Here are a few tips on what I would do with PLR products.

Use PLR as a base for your blog posts

Earlier, I’ve mentioned that you should never use PLR articles as content for your blog.

However, you can use these articles as a starting point for writing your unique articles.

Imagine if you are starting a blog in a niche that you have no idea what to write about. Instead of trying to give your opinion about topics you know nothing about, you can use the information from PLR products that allow you to give that information for free.

That’s not mandatory to be PLR articles. You can use video training courses, ebooks, audio courses, etc.

As long as the usage right allows you to give that information for free or to publish online, with the help of PLR products, you can write good content even in the niches you know nothing about.

Make sure you only use these products as a source of inspiration for your posts and do not just copy word-by-word.

Do not use article spinners or any other automated software. These will only make your content look strange.

Your readers won’t appreciate that, and because the search engines have become smarter (take the example of Google who uses Latent Semantic Indexing and can display results based on synonyms), they might even figure out that you are trying to cheat the system.

Build an email list

You’ve heard the big internet marketing “gurus”:

The money is in the list.

But how do you build an email list in a new niche that you don’t know too many things about? Of course, with PLR.

There are many reports and ebooks that you can give away for free to your site visitors in the return of their email addresses.

Instead of writing your own report, you can use a rebranded product that is released under Private Label Rights.

Just pick a guide or ebook that gives your readers a solution to their problem and you should be able to build an email list in no time.

Build a YouTube channel

Many people say that video marketing is the future.

Google is without any doubts the world’s largest search engine. The interesting fact is that the second largest search engine is not Bing or Yahoo. Not even these two combined.

The second largest search engine is in fact YouTube.

Daily, millions of people use YouTube to find information online. Sometimes, instead of reading a blog post, people just find it easier to watch a video.

If you are not camera-shy and you plan to build a YouTube channel, PLR can again be very handy.

No, I don’t recommend you to buy a video course and just upload it to your YouTube channel (I’m sure many won’t even allow you to do that). Instead, I suggest you converting PLR articles and ebooks into video and publish these to your channel.

That will make you look like an authority and will help you gain the trust of your followers.

If you are not a “video guy,” you can pay someone on Fiverr to record these videos for you.

Create an email follow-up sequence

Maybe you already have an email list, but you aren’t very good at writing the follow-up emails for your autoresponder.

There are some marketers that sell their entire autoresponder email series. However, these are usually in the “make money online” niche and it wouldn’t be too helpful for you if your list is interested in weight loss products or dog training.

Still, you can use various PLR products just as an inspiration for your email series.

Extract the knowledge that you think would help your subscribers, and pack that information in multiple emails that you can send to educate your subscribers regarding a particular topic.

Make a smooth connection between the tips you send in every email and whatever product you promote and you can quickly have a high-converting email follow-up series built with the help of PLR products.

Build content for your social networks posts

Building a social presence is not always easy.

You have to continuously post new content to your social networks accounts, interact with your audience, moderate comments, etc.

Isn’t that a lot of work?

Yes, it is, but you can cut some of the content creation work with the help of PLR products.

Just like in the case of creating an email series with PLR, go through several PLR products and make a list of short tips that you can post to your Facebook fan page or group, Twitter account, LinkedIn, etc.

You can even automate the whole posting process with a service that enables you to update your social profiles automatically.

Article marketing

You can use PLR content to produce content for various platforms that accept blog posts from users. It’s preferable to make the content as unique as possible to increase the chances for the search engines to index and rank your content better.

For example, LinkedIn has a feature that enables you to post articles that will become publicly available and will be indexed by the search engines.

To publish an article on LinkedIn, click the “Write an article” button at the bottom-left of the status box.

There’s no review process and your article will be published instantly.

Because LinkedIn is a high-authority website, the search engines will index your content very fast.

Inside the content, include a link back to an article posted on your site that has relevant content. This link is for driving traffic to your site and not for building backlinks.

The links are “nofollow”, so it’s questionable if these have any SEO value. However, since the search engines pick up this content, your article might have a chance to rank for specific terms and attract traffic to your site.

Just like LinkedIn, there are several other platforms and social networks that allow you to post articles that don’t have necessarily to be unique.

Where to buy PLR products from?

I made a list of several of the most popular sites that sell PLR products. I cannot recommend you a specific source since I haven’t purchased a PLR product for a few years.

Some of these sites require a monthly membership, while others allow you to pay for each purchased product.

You can also find free PLR products and articles with a simple Google search for “free plr“. Keep in mind though that the free PLR are usually of a lower quality than of the paid ones.

Conclusion

There are some negative and positive aspects of using PLR content for building an online business.

It’s clear that these products can reduce your working time and give you a big advantage for your content creation in the niches you know nothing about.

As a negative view, there are a lot of PLR products that are of a doubtful quality.

Before purchasing a PLR product, make sure you find as many details about the product as possible (the number of pages, videos, when was last updated, etc.), check the usage rights, check the user testimonials, comments, etc.

Many people who purchase PLR products and sell these without making any changes. That might work for some individuals, but I don’t think that’s the best approach. Instead, I see the PLR content more as a good starting point for building something else.

If you integrate the PLR content wisely in your online marketing activity, that can surely reduce your working time in some areas and you’ll have more time to focus on other.

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About Marius Enache

A WordPress developer, blogger, and online marketing enthusiast. I like to write tutorials about WordPress, website creation, optimization and technical things that other people don't like to write about.

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