Movies are the latest pitch tools for selling a home

On a recent afternoon, actors stood around a kitchen pouring glasses of fake sparkling wine. A cameraman operating a dolly stood ready.

"It needs to look like, 'I want to be in that house, be in that group,' " said Curt Hahn, a director of thousands of television commercials and producer of the 2008 movie "Two Weeks," starring Sally Field. Now, he was at work on his latest project.