Top Pursuit Marketing™

For over 14 years we have specialized in Top Pursuit Marketing. That means we like the hard stuff. The almost impossible stuff.

It means marketing at a hyper-targeted level. It means pinpointing your story to influence a key decision maker. It means becoming a thought leader in a market where your brand is unknown. It means turning your customers into brand ambassadors. It means designing marketing programs for only a handful of prospects. It means creating marketing programs that drive conversion.

630,369 meals

Providing Meals with Feeding America: 90octane helped Feeding America educate hungry Americans about the $4.1B in unused Supplemental Nutrition Assistance Program (SNAP) funds available to them. By developing a hyper-targeted paid search program, 90octane and Feeding America secured an estimated $1,588,530 in SNAP benefits providing a total of 630,369 meals to people in need.

Success in a new market

Entering a New Market with Gates Corporation: The North American mining market is the third largest in the world, and 90octane client Gates Corporation identified vast opportunity within it. 90octane helped strategize custom B2B campaigns targeting key personas within the industry by highlighting how Gates' product portfolio, distribution network and training programs aligned well with mining company needs. As a result, Gates now has custom content across the buyer’s journey and marketing platforms for connecting with and converting high-potential mining customers.

$31.7m in potential sales

B2B Sales Enablement through Visual Storytelling for Swisslog: 90octane created a visual narrative that included a series of talking points for Swisslog representatives to use as a springboard for sales conversations. The tool was unveiled at the 2013 ASHP conference using laptops, tablets, and large-screen projections. It enabled 25 sales representatives to demonstrate Swisslog solutions to 30+ prospects for a potential $31.7m in sales.

Core Disciplines

The Work

Swisslog: Sales Enablement

90octane created a sales enablement tool for Swisslog's 25 representatives. Prospects included administrative hospital roles just below the C-Suite level, including Directors of Pharmacy, Facilities Managers and consultants.

Heifer International: Holiday Donor Acquisition Program

Heifer International partnered with 90octane to create a digital campaign to stand out among the number of causes competing for donations during the holiday season. The goal was to increase the nonprofit’s online donations by 24% while keeping the cost per donated dollar under $0.50. We hit the goal and achieved a CPDD of less than $0.10.

Aircell: Sales Enablement

Aircell aimed to generate qualified leads for potential customers of Gogo Biz™ technology, Wi-Fi in business jets, and refine its sales messaging.

Connecting the Dots:

Create an online campaign with a lead generating microsite, which doubled as a sales portal, as the hub.

Use media and email to drive leads to the microsite, flagging SQLs for follow-up.

Leverage effective sales enablement tools, including a payback calculator, a new sales presentation and an online resource library.

Tactics:

Microsite, sales tools, email, online media

About 90octane

90octane is a conversion-driven marketing agency based in Denver, CO.

Our mission is simple: turn marketing from an expense into an investment that generates a return.

Grounded in the knowledge of our clients’ financial goals, success metrics and go-to-market strategies, our team of storytellers, artists, strategists, planners and techies develop programs fueled by creative thinking, executed with precision and analyzed like a science. Throughout our programs, we gather new insights to connect the dots and spark profitable relationships between our clients and their customers.

Our Core Values:

We are brave

We dream big. We embrace the process. We're not afraid to fail forward. We recommend what's right, not necessarily what's convenient.

We are radically honest

We speak our minds and open our hearts. We listen, we acknowledge our mistakes and we celebrate excellence. If our clients are going down the wrong path, we tell them and immediately offer solutions. We know that the best results only come when truth is the foundation.

We give a damn

We demand excellence from ourselves and go the extra mile for each other. We care about our relationships with each other, our clients and the greater community beyond. We bring it on — because, after all, who wants to warm a seat when there’s a race to win?

Clients

90octane Careers

We're looking for those ready to do the best work of their careers.

We're a collection of big thinkers, storytellers, number crunchers, planners, designers, technology geeks & trailblazers. Everyone who works here has a desire to do great work. There's no "B" team, so being an ace at what you do will start the conversation. When the fit's right, we hire. Together we'll bring science and art to marketing to produce the best work possible.