Marketing guru and best-selling author Seth Godin famously said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The quote makes perfect sense, especially in the digital age where brand loyalty is earned through unique, shareable experiences and moments; where empathy and transparency win far more trust than advertising. Experts have noted that people today want an experience as much as a product or service, and research reveals that consumers are “less worried about spending money and more concerned with using it to enhance their lives.”

Snag those attendees early with early discounts, right? Or is Early Bird pricing more of a pain than it’s worth? Here’s what you need to consider when deciding whether to use advance pricing incentives to drive ticket purchasing.

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

When you host a meeting or event, you want people to engage with you, right? Especially online. You’re likely posting on social media, and so you want your attendees to post as well. But the question is, how? How do you get your attendees to actually post about their conference experience?

After spending months on your event’s sponsorship proposal, you email it out to everyone on your list — then nothing happens. Your team double checks the contact information for typos and errors, but everything looks good. What went wrong? According to a recent survey, email is the method of choice for event professionals contacting event sponsors. If this includes your team, note that sponsorship experts say that you should never lead with a proposal or package.

One of the most important responsibilities of an event planner is to come up with ways to increase attendee engagement at events. Whether it’s creating a seamless onsite registration process or introducing valuable networks to your event, an attendee wants to get the most value out of attending your event. An effective way to keep your attendees interacting is by providing a mobile app that offers helpful features such as info on speakers and sessions, floor plans and photo sharing.

Your event’s attendance has skyrocketed and you’re ready to take the plunge. It’s time to scale your event. But where do you start? And how can you replicate your event without too many growing pangs.Chad Collins has been there. The founder of Learn With Bricks, Collins hosted the first Brick Fest Live back in 2014 and drew 24,000 attendees. Bringing together LEGO fans of all ages, the event has since grown into a two-day LEGO marathon with 28 stops around the country.

Throughout the registration process of an event, show management has the opportunity to collect an incredible amount of data about their show’s attendees. This data – registration and attendance patterns, demographics, region and registration classification – is a rich source of information.

Taking data and making it work for you is about more than just capturing information. Data needs to be analyzed and used to produce a successful event.

You may think about your events as your own special snowflakes, but in reality, they have features, benefits, packaging, positioning, pricing, and promotion, just like any other product. And, as any product manager could tell you, the person who knows the most about that product’s customer wins.

hen it comes to launching surveys to collect feedback at your event, the faster you can launch them, typically the better the response! While event apps have made the process of launching surveys and collecting feedback faster (remember how painful paper surveys were?), the actual quality of the feedback is still dependant on the questions you ask.

That’s why we’ve put together the following best practices for gathering feedback using your event app. With your EventMobi event app, you can launch 3 different types of surveys: live polls, session surveys and event surveys.

If you want to take your business to the next level and become a household name in the events industry, you will need some help from the media. But how to get the media to pay attention to you? The answer is this: take your business, experience and knowledge and turn them all into stories that the media won’

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

As event planners and marketers, we all know how important it is to stay on top of trends, especially when it comes to event technology. Having new technology can increase attendee engagement, which is frequently the most important KPI for measuring event ROI. Implementing new trends at events sounds easy, but the difficult part is choosing the right ones for your event and deciding the specific ways to showcase them to your attendees.

Event invitations offer so many options nowadays. From traditional paper invitations, to digital evites, it is hard to know which is right for your event. We get the lowdown on modern day invitations and etiquette.

While the format may have changed, invitations themselves are still just as relevant today as they were.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.