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Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint.

From Facebook, “Posts are generally more successful when they connect with your audience in a real, genuine way.

To create effective content you have to be aware of the fact that our thumbs are our new remote controls—complete with stop, start, and fast forward buttons. You need to stop thumbs from scrolling.” But how?

Tips for creating a successful Facebook Page – it starts with each post.

1. Be succinct

I like to check in with a free tool, Likealyzer, to help me analyze my Facebook posts. One of favorite data points is the length of posts – the tool gives a recommendation for the length of your Facebook text based on past performance on your posts.. Here is what my analysis says this week:

Length of posts: Less than 100 characters.

The length does matter. The majority of your posts are shorter than 100 characters which is appreciated by your followers!

2. Add eye-catching visuals

If you’ve been following me on social media or reading this blog for awhile, you know how I feel about visuals. They are essential for the success of your social media posts regardless of the platform.

Because Facebook is the largest social media channel, your Facebook Page has to work even harder to create memorable content. It needs to be mobile-friendly and eye-catching. This can be acheived with great graphics, sharp and interesting photos, or video to tell your brand’s story.

Go Pro does an amazing job on their Facebook Page with a whopping 9 million followers on their page. They share a lot of User Generated Content (UGC) showing people using their Go Pro’s in action.

Photo of the Day! Seeing Baxter’s face after he found the GoPro is the best way to start your Monday. Thanks to Patrick Geoghegan for sharing. Show us your favorite furry friends at gopro.com/awards

4. Post more of what they love (and less of what they don’t)

This is where your Facebook insights become essential. Check your Facebook Page insights for your most popular content and see why it worked.

Repeating your successes helps people recognize your Facebook Page’s content and style. Don’t fall into a rut by posting the same type of thing too much but repeat those wins while looking for new ways to surprise and delight your community.

5. Spelling counts

Make sure you don’t have typos in your Facebook Page.

One great tool that can help with this is Grammarly! You can set up a free account and add the Grammarly Chrome Extension for on-the-go spell and grammar check.

Did you know that Facebook shared its Blueprint? I found it while I was researching a Facebook presentation for Social Media Marketing Society.

Facebook has free, online training that you can take to make your Facebook Page an even bigger success! Facebook put their best training into more than 50 in-depth online courses and made it available to anyone with a Facebook account. So whatever your business goals, you can get the most from Facebook, build your best campaigns and see your best results.

Each lesson is broken into small chunks of time – only about fifteen minutes each. One course example is:

Creative Best Practices

A successful Facebook campaign allows you to share real, authentic conversations. This course will show you how using creative best practices can pull an engaged audience into the conversation.

One of the lessons they share is: Discover the three key principles you should consider when you are building your campaign for News Feed.

When building campaigns for News Feed, there are three key principles to consider:

Stories and facts

Being thumb friendly

Consistent visual language

Combining these principles can help you deliver your story to the right people, at the right time.

Being “thumb friendly” is what Facebook calls stories that will stop the thumb from the infinite scroll. Take time to create stories that will interest and engage the thumb of your intended audience.

I hope this article gives you some ideas to take back to your social marketing for Facebook. Please take the time to check out Facebook’s Blueprint free training and dive into this rich resource. I know you’re on the way to a more successful Facebook Page! Let me know how it goes for you.

Thanks for the great article and tips. I have been struggling with gaining any momentum with several of my FB business accounts. They just do not seem to be picking up much engagement. I am definitely going to try some of your suggestions. Wish me Luck and thanks again!!

Very informative. Great article. Thanks. I learned a couple of new things.

Meet Peg Fitzpatrick!

Peg Fitzpatrick is a popular social media speaker, trainer and, social media author. She's co-author of The Art of Social Media: Power Tips for Power Users. Covering all the major social media platforms, she frequently hears “you’re everywhere!” She’s passionate about social media and inspiring others to be their best. Read More…

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