New Ryobi MHI Campaign Addresses Print Company Owners, Management

ATLANTA - A new educational campaign from Graphic Systems North America spotlights the clear-cut business case for RYOBI MHI offset presses and RYOBI INSTA.COLOR technology.

The campaign targets North American commercial printers who are considering new investments in offset to expand customer offerings and enter lucrative new print markets. GSNA is a group of six U.S. and Canadian printing equipment distributors that sell and service Ryobi equipment.

A Ryobi offset press investment is about the math, GSNA says in the new campaign featured in current editions of Printing Impressions magazine. In addition, a new RYOBI MHI campaign for U.S. and Canadian printers was launched this month by GSNA on Whattheythink.com.

Featuring a new 8-up RYOBI 920 series press with built-in LED-UV instant curing, the campaign spotlights several key Ryobi advantages:

Lowest acquisition cost

Lowest lifetime operating cost

Highest productivity

Extreme reliability

INSTA.COLOR quick makeready and color-control technology

These important cost savings can help drive bigger profits for print service providers in the U.S. and Canada.

“Top printers today are intensely focused on expanding their service and product offerings,” said Don Barbour, co-founder of GSNA and owner of Paper Handling Solutions, Marietta, GA. “But equally important is the need to push total profitability higher.”

“The deep value and quality of Ryobi presses and print technology, together with unrivaled local service and technical support, is generating new attention from commercial, packaging, in-plant and specialty printers who are investing now for growth and bigger profits.”

In the campaign, printers are asked to call their local RYOBI MHI sales consultant for a free, no-obligation ROI analysis of new RYOBI MHI presses and technology.