Technology is a tool built to make our Lives better. A lot of ambitious entrepreneurs think that if that "Cutting Edge Technology" is launched to the world then by all means they are destined to succeed. It is usually a shocker by which they realize that other aspects of business development have equal or … Continue reading Technology is not everything. Here’s Why.→

The basic activity of a startup is to convert ideas into usable products. These products are to be evaluated for their quality by how the customers respond. Only by then can a startup face the music and ask whether to pivot or persevere with the product/service line it provides. Nevertheless, all successful and valuable … Continue reading Build-Measure-Learn: The Life Blood of a Startup→

User centered design (UCD) is an investigative yet generative mixture of a methodology. This process aids designers and boardroom stakeholders to develop an understanding of their target user needs. User centered design caters to the whole user experience and not just an aspect of the transaction. This requires a thorough synchronicity of what the users … Continue reading What is User Centered Design and why it matters→

It's not about you, your team, or your boss. It's simply not. Your user is the king. Your user will tell you what's the real problem you ought to be tackling. No assumptions at this point. Got that nailed down? Good. Now, go to the next step. Your users' narratives have to be truly understood … Continue reading Design thinking Core: It’s not about you.→

You may wonder, how can any ruler ever conquer kingdoms on a sequential level while remaining beautiful and young? Daenerys Targaryen did just that. The Mother of Dragons successfully ingrained User Experience (UX) design principles into her schemes. Due to her innate intuition of such principles, she was able to conquer empires, enchant men, free the slaves … Continue reading What If Khaleesi is a Design Thinker?→