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Clintworld provides the standard pricing analytics software for telecom companies; Clintview. For more than 10 years, telecom operators throughout Europe have experienced the leading technology that speeds the time to market for new products, optimizes the loyalty campaigns, and secures the revenue streams.

B2B Pricing

A Service Plan is truly optimized when the customer receives the appropriate value for the price they are paying, and the Communication Service Provider (CSP) is receiving the most amount of revenue while achieving the highest margin over the course of the Customer Lifecycle. Optimizing a Service Plan for B2B customers involves overcoming specific challenges.

Clintworld Brochure

Clintworld’s predictive pricing analytics platform fully leverages the communications service provider’s big data sources to go beyond traditional reporting and trend analysis. Using a proprietary algorithm, Clintworld’s platform engineers customer value by identifying the determinants of future outcomes not captured in the data, and accurately predicts price-driven and experience-driven churn behaviors, allowing the communication service provider to compute the maximum amount a subscriber will spend on their usage, relative to other service plans in the marketplace.

Best Price Guarantee

In this whitepaper, Clintworld presents an analysis on how a “Best Price Guarantee” (BPG) can revolutionize Telecoms’ pricing. In other industries, for example when booking a hotel room or flight, and especially in retail business, customers highly appreciate offerings with a simple “best price guarantee.” Another way to look at the BPG is simply a credit for the savings against the lowest-priced product in market. In Telecoms this would guarantee no worries about plans, used minutes, and data consumption.
Operators could address their customers as follows: “Whatever our competitors will offer to the customers, we will match it…” and add to themselves and competitors, “and we do not undercut it.”

Taking Advantage of a Billing System Migration

Billing migrations are most often driven by IT, yet extremely disruptive to the Business. The cost is significant, and fraught with risk for Customer Care and Retail. Marketing can take the opportunity to optimize the portfolio of service plans against the current subscriber usage patterns, against the competitive landscape, and leverage a Revenue Quality Assurance (RQA) application to ensure the migration and optimization run successfully. In so doing, the billing migration and marketing operations will be more efficient, and Marketing will end up with a pricing analytics and simulation platform (PASP) going forward to ensure the portfolio of Service Plans and Offers is optimized for their target segment, relative to the competition.

Competitive Pricing Analytics

An estimated 13% of Service Plan revenue (revenue attributed directly to fees paid by subscribers for voice and data services) is leaked by Communication Service Providers (CSP) because they do not have enough information to better understand the competitive pressure of the marketplace. In this white paper, we will show how sub-optimal pricing drives revenue leakage. Competitive Pricing Analytics (CPA) is a standard operating procedure in many industries, but is still a nascent practice in telecommunications. The technology exists. The data is available. Given global mobile operator revenue hit €895 billion in 2012, the opportunity to reduce the amount of leaked Service Plan revenue is enormous.

Customer Experience Score

An optimized Service Plan is such that the customer is receiving the right value for the price they are paying, and the Communication Service Provider (CSP) is receiving the most amount of Revenue, and achieving the highest margin over the course of the Customer Lifecycle. The challenge is how does the Product Manager know that their Service Plans are optimized for the intended segment of customers? Furthermore, how does the Loyalty Marketing Manager know when a customer needs an offer to optimize their perceived value and prevent Churn, and even more difficult to know is what the offer needs to be in order to optimize the value to the CSP so that ARPU is not leaked.