'Versus by Versace' Launches its 2013 Collection with J.W Anderson

Cutting-edge fashion house Versace plans to launch its 2013 'Versus by Versace' collection May 15th with the help of hip British designer J.W Anderson and a behind-the-scenes colloquial video of the collection's chosen models.

The black and white screen test style short film is coffee shop casual -- very much like a first date. The two-minute short features young Versace models answering questions about their background, their personal style, how they choose their clothes and who they are. There is very much the feel that you, as the viewer, are on a first date with these stunning models, learning details about who they are.

Versace is keeping the details of the line extremely hush hush -- all its homepage features are a digital count down till the launch date May 15th. We do know that it will be "season-less" and based on "immediate" fashion fit for generation X.
Stats for First Date-Inspired Fashion Ads Trending: Older & MildTraction:341 clicks in 98 w Interest: 0.5 minutes Concept: Versace Versus J.w AndersonRelated: 82 examples / 63 photosSegment: Neutral, 12-35
Comparison Set: 30 similar articles, including: bronzed goddess-like campaigns, warm weather-warranting wardrobes, and retro biker editorials.