If this is your first visit, be sure to
check out the FAQ by clicking the
link above. You may have to register
before you can post: click the register link above to proceed. To start viewing messages,
select the forum that you want to visit from the selection below.

What are the key aspects of Penguin update?

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Penguin is the code name for Google algorithm. Its primary target is to diminish the positioning of that site that are damaging the Google Webmaster rules. These rules are violated by utilizing black hat methods such as cloaking and stuffing.