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I recently launched a Kickstarter campaign and I use Facebook Ads (only) to promote Post to my facebook fans. Facebook algorithm shows publications only to a small percentage of your audience, so it is important to reach everyone. For relatively little money you can make that posts reach all your audience. It will be displayed whit the tag "advertising".I recommend using this kind of advertising.

Regarding reach an audience that does not know you directly is risky and expensive, but I have not tested much.

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I hope you had more luck than I did. I've spent about $200 on FB ads. I tried many different campaigns and strategies. I was getting website clicks for $0.02 and drove thousands of visitors. I got back a single FB pledge, for $15. Who knows, maybe the ROI is down the road. Part of the complexity is there is no way to place a facebook tracking pixel on your Kickstarter page. You can point traffic to a special page on your own website, then to Kickstarter to get detailed feedback on which ads are working.

Facebook lets you upload a list of email addresses from previous customers. I did this and served ads to 170 people who have bought my photography via PayPal. Zero Kickstarter pledges from that.

Now, I can't blame Facebook ads, but my experience was low return. I would love to hear about some Facebook ad success stories. Has anyone seen one?

Hello There, I was trying to follow along with your comment, but I am new to both Kickstarter and Facebook, and I am a little lost (very lost). Were you saying that the Facebook ads had no return on your Kickstarter campaign but did have a return on your website? Based on your experience, if FB ads don't really work well, what has worked well for you in the past? Thank You, Nicole

Hi Nicole. I'm still dabbling with FB ads. I spent $20 recently, and sent about 100+ clicks to the project, with no conversion. Facebook lets you target your ads, so knowing your audience, and creating effective ad copy and an image will influence the outcome. To date, I have not heard details any FB ad success stories.

About 50-60% of my pledges on my current campaign are from previous customers, and the rest come from the Facebook community. Some people do click through from my website.

Thank you so much for taking the time to reply. Your info is very useful. I have friends swearing up and down that Facebook is the way to go, but they don't have business so i was not sure just how reliable their advice is. So it is nice to hear from someone who has had actual experience with FB ads. Thanks again, Nicole.

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I've only ever found Facebook ads effective for recruiting new followers for my Facebook page. I did have some luck driving people to Kickstarter from my FB page though, so I suppose the ads would have been better as a pre-campaign project to build up my audience there.

I have a feeling that this sort of thing may vary by type of product. A day or two of ads can be a relatively inexpensive investment. (Even less if you can find a discount code for the ads.)

Hello Neil, Thanks for the advice. Was your Facebook page just for your kickstarter project? Would it be better to do a Facebook ad during your campaign right away so that people won't forget about it? And finally, where would one usually find a discount code? Sorry for all the questions. Nicole

Sorry for the long delay. My FB page is for the magazine I publish. One of my campaigns was directly tied to the magazine and my other projects was loosely tied (short story anthology vs magazine). Since the magazine has been ongoing for years, I've slowly built the page as an alternative mailing list that I sometimes use as a targeting tool for FB ads. (Show ad to people who like you page/Show ad to people who like your page and their friends.) I think I found my discount code by googling. Most of the ones I've seen were restricted to people who hadn't done any FB ads in the past.