Basic Google Analytics Presentation

On April 18th, I had the privilege of presenting at the first After Hours Monthly Event for the East Portland Chamber of Commerce. I went over basic website analytics data, the “out of the box” setup of a Google Analytics account, the standard reports that come with the account, and some of my favorite custom dashboards. Below is the annotated slide deck from the presentation:

If you’re looking for additional information on Google Analytics, check out my Google Analytics series of posts. The next post will be an in-depth post on Goals; which goal types are best for your site, how to set them up, and where to see reports on your goals.