To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. Join the AMA team as Marketing Campaign Manager in the Health Solutions Group (HSG). As part of the team, you will execute integrated marketing campaigns to support achievement of sales goals. You will deploy marketing campaigns according to timelines determined in collaboration with the rest of the marketing team (Director and Marketing Managers). Additionally, you will track and analyze the effectiveness of marketing campaigns, calculate ROI and model marketing responsiveness to provide recommendations for optimizing marketing tactics used and relative results observed. You will be expected to understand, interpret and report on data for marketing programs, products and segments. You will support implementation of integrated marketing efforts and data-driven campaigns.

Meet deployment dates for integrated marketing efforts as defined in collaboration with PE and marketing management, and support the marketing team in the execution of campaigns by pulling lists, utilizing SQL.

Reporting/Analytics:

Obtain, summarize and maintain campaign results/metrics to report to team, as well as list acquisition, and lists management with internal teams and external vendors. Analyze campaign effectiveness by tracking overall product sales, promotional code utilization and campaign expenses to compute an ROI and manage promotional budgets in relation to revenue goals.

Utilizes tools such as Google Analytic, Google AdWords, and Hubspot to gather data and distill it into easy-to-understand reports.

From primary and secondary data analysis, research and identify consumer insights for each product line and maintain an understanding of market trends. Collaborate with Director to identify customer segments with the greatest potential for brand and loyalty revenue growth. Provide the marketing and sales team with insights to fully maximize customer onboarding, lead gen, cross-sell, up-sell, cross-brand and retention opportunities.

Update AMA Store pages. Optimize website and social media channels for SEO as well as usability. Monitor and analyze key web site, social and email metrics to improve traffic and conversions.

Supports creation of new content pages, special offer pages on the AMA|Store, and other digital properties (such as Hubspot landing pages, Google Ads, and social media posts) based on input from the Director. Posts content into ecommerce platform (ATG BCC) and Hubspot.

Provides suggestions and feedback to marketing team to test and enhance digital content to increase conversions.

Bachelor’s degree required with a major in Data Science, Computer Science or Mathematics. Master’s degree a plus.

3 years work experience in marketing, advertising or related field required. Experience in the field of medical publishing preferred. Proven ability to demonstrate experience driving measurable, highly profitable results through integrated and digital marketing campaign execution.

Excellent background with analyzing and tracking social media, website/email metrics best practices. Demonstrable experience with email marketing, lead generation and other conversions enhancing digital tactics such as SEO, PPC, display ads, programmatic, re-targeting and others.

Proven ability to organize and prioritize while managing multiple projects simultaneously. Ability to track and manage a large number of details and drive progress to a timeline. Excellent project management skills.

Creative problem-solving and decision making. Ability to define opportunities and problems, collect and analyze data, and make valid conclusions.

Effective verbal and written business communications skills. Ability to concisely and visually communicate key insights.

A self-starter and team player with exceptional attention to details.

Overall passion and knowledge of analytics and digital marketing innovation.

The AMA offers competitive salaries, including an incentive plan; excellent benefits and progressive technology. Our office is a business casual environment and we respect work-life balance. Please apply for the position at https://ama-assn.csod.com/ats/careersite/jobdetails.aspx?site=2&c=ama-assn&id=850&source=AF. The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

Internal Number: 850DH

About American Medical Association

The American Medical Association helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issues.