4.29.2014

E-cigarette ads model big tobacco ads of old

Story Highlights

E-cigarette brands are employing a number of marketing strategies used by tobacco companies

Among them: fun flavors, using kids and celebrities

E-cigarette ads currently fall into a loophole for federal regulation

About
4 million Americans now use e-cigarettes and sales have grown
dramatically since 2010, according to the Tobacco Vapor Electronic
Cigarette Association. E-cigarette manufacturers have cited their
product's potential to get smokers to give up tobacco cigarettes.
But
critics of e-cigarettes have raised concerns that the industry is
targeting non-smokers, including young people. The CDC says 10% of
middle and high students have tried e-cigarettes, a rate that doubled
from 2011 to 2012.
Here's a look at how e-cigarette ads compare to tobacco marketing strategies, many of which targeted young people.Ads in front of kids
Vype e-cigarettes were advertised in a children's iPad game last month.

4.08.2014

Every woman’s journey to motherhood is
different. But usually, the first decision you’ll make as a mom is how
to feed your child. It's Only Natural helps African-American
women and their families understand the health benefits of
breastfeeding—not just for babies, but for moms too. Here, you’ll find
facts about breastfeeding and get practical tips on how to make
breastfeeding work for you while getting the support you need. Are
you worried that you won't be able to breastfeed? Some moms can't
breastfeed, but most can. You may also have lots of other concerns about
this new experience. Explore our articles and watch videos featuring
expert advice and personal stories from moms just like you.