About Opcity

More and more home buyers & sellers are starting their process online, but most brokers aren't set up to consistently turn online inquiries into transactions. Opcity's platform delivers close rates 3-5x the industry average. Our executive team and investors combine expertise in applied analytics, machine learning, and operations that uniquely position Opcity to disrupt this $500 billion market.

Investors

Executive Team

Ben Rubenstein

Founder & CEO

Ben has extensive experience in online marketing and building large inside sales teams. As a founder of Yodle, he grew the company to over 1,500 employees and 55,000 small business customers, resulting in a $342 million exit. Ben has been recognized by INC 30 under 30 & Empact 100, and is proud of leading Yodle to be named “Best Place to Work” in Austin, Scottsdale, New York and Charlotte.

Michael Lam

Founder, CFO & Head of Analytics

Michael has a diverse background in operations and management. He has founded consumer goods companies with over $40 million in sales, was VP of Corporate Strategy and M&A at Citigroup, and an Associate Consultant at BCG. He now manages growth, operations, and finance at Opcity. Michael was named an Ernst and Young Entrepreneur of the Year for 2018.

Leslie Jordan

Head of Product

Leslie has led product for multiple enterprise software companies. She created industry leading products at Lithium Technologies that were used by some of the largest telecommunications, airlines, and high-tech companies across the world, including: Comcast, Delta, Vodafone and Samsung. She began her career in sales and services customer facing roles, gaining experience with how customers perceive and use products in pre and post sales situations.

Jason Goldberg

Head of Engineering

Jason has spent the last decade delivering consumer-oriented applications for both early-stage and Fortune 500 companies. He has built key products across a wide range of industries, including: finance, retail, information security, and event management. His team is responsible for the technology platform at the heart of Opcity.

Joe Teitelman

Head of Sales

Joe has held multiple leadership positions in sales, training, and operations. Over a ten-year span at Yodle, he scaled the team to over 700 sales representatives and led the integration of the sales and client service teams following the Web.com acquisition. At Opcity, Joe is responsible for developing best-in-class sales and customer support teams that drive revenue growth while maintaining a great culture.

Jamie Jatzlau

General Counsel

Jamie has more than a decade of in-house legal experience in the real estate industry. Prior to joining Opcity, she served as General Counsel of Keller Williams Realty, Inc., where she helped the real estate franchisor navigate through tremendous growth. As General Counsel, Jamie oversees regulatory compliance and handles all day to day legal matters.

Stace Houk

Head of People Operations

Stace brings 25 years of experience in human resources & business operations leadership to Opcity. He has helped multiple technology firms successfully navigate the challenges of growth from start-up to full maturity. Stace is passionate about solving business challenges through effective human capital processes and infrastructure while creating great places to work.

Jamie Sampson

Head of Consumer Experience

Jamie Sampson is a high-energy leader and an expert in scaling effective sales departments. He brings more than a decade of executive leadership experience from the most innovative technology companies servicing SMBs, including Zenefits, MINDBODY, and Yodle. He has managed large teams, led global expansion throughout Australia and Europe, and consistently overseen the top-performing sales teams in his org.

Opcity supports Equal Housing Opportunity and we encourage users of the Opcity platform to follow appropriate guidelines to comply with federal Fair Housing Act as well as any applicable state and local regulations.