Pick a few known businesses in similar industries to the ideas discussed in the meeting and come up with ideas on how they could be better or more niche - Think gap in the market - emerging trends - existing products or services. We can find out what the market wants using www.answerthepublic.com or

Survey friends and family to find out 100's of problem's you only need one to build a business:

Create a questionnaire/survey
for your target market and ask the following questions in relation to your
business industry. Fill in the blanks for 'XYZ'. Collect
100 problems from your target market. (www.surveymonkey.co.uk is
a great tool to collect information)

What would you say are your 3 top problems with XYZ?

What stresses you out with XYZ?

If you could just have a break from something what
would that be?

If you find yourself worrying about XYZ, what is it
about?

If you could fix one thing with XYZ what would that be?

What do you wish you had more of?

What do you wish you had less of?

As you think about where you want to have or be in XYZ,
why don’t you already have it?

If funding wasn’t a problem what would be the first
thing you would invest in relation to XYZ?

What do you really want from XYZ?

Think of other questions you might want to add that may be better suited
for your business industry too.