Schwarzenegger famously worked out at the same Gold’s Gym in his bodybuilding glory days of the ’70s. In the new video, Arnold, aka “Howard,” is comically awkward as he strolls around the gym, bothering the patrons, many of whom clearly do a double-take.

It’s pretty funny stuff, and has gotten well over a million views in its first day on YouTube. It seems a little odd that there’s no big reveal at the end, à la Jeff Gordon’s Pepsi MAX spot,where Schwarzenegger could take off the disguise and delight everybody. Instead, it just ends. On the upside, Gold’s might have a new tagline thanks to Arnold’s ad-libbing.

Say it with me, in Arnold-speak: “This is Gold’s Gym. It’s not a baby gym.”