Description of Ambient execution
Domino’s Pizza launch the ‘Domino’s Delivery Point’. Coinciding with the introduction week for students starting at Amsterdam’s universities, the new Domino’s Delivery Point was placed in Amsterdam’s Vondelpark. The delivery points let consumers know that pizza delivery is possible without the need for a fixed address.
Resembling a free-standing front door (complete with bell), the delivery points were strategically placed so people relaxing in the park were informed of an alternative to home delivery. The delivery point also made an appearance at the beach, alerting sunbathers to the possibility of the flexible delivery option.

English Translation of Main Headlines
Domino’s Pizza delivers pizzas to the door, always and everywhere. Even if that means it has to bring the door to you first. This summer there were Domino’s Pizza Delivery Points on beaches and in parks – real doors with working door bells. Just like home.