NBCSN Celebrates Dale Earnhardt Jr.'s Final Race at Daytona with #NASCARTHROWBACK Special

NBCSN will celebrate Dale Earnhardt Jr.'s final time racing at Daytona International Speedway, as a NASCAR Cup Series driver, with a #NASCARThrowback social media special, Thursday, June 29 at 7 p.m. ET. Through real time on-air integrations, fans will have the ability to re-live Dale Jr.'s 2004 Daytona 500 win, and interact with current NASCAR drivers, NASCAR on NBC on-air personalities, and race teams.

Viewers are encouraged to join in the social media conversation by using #NASCARThrowback, to share their thoughts on Twitter, Facebook and Instagram. Hall of Fame driver Dale Jarrett (@DaleJarrett), and NASCAR on NBC analyst Parker Kligerman (@Pkligerman) host the show, live from Daytona International Speedway's race broadcast booth in Daytona Beach, Fla. Carolyn Manno(@Carolynmanno) will contribute from NBC Sports Group's International Broadcasting Center in Stamford, Conn.

Unlike traditional television replays of classic events, NBCSN's #NASCARThrowback allows those involved in the original event to contribute their memories and perspectives in real-time during the two-hour, cut-down version of the race.

NBCSN's first #NASCARThrowback viewing party, in July 2016, drew a highly engaged audience of fans, race teams and drivers, including Dale Jr. himself. The first-of-its-kind television event reached the No. 1 U.S. Trending Topic on Twitter within an hour.

10 DAYS UNTIL LIVE NASCAR CUP SERIES RACING RETURNS TO NBC

NBC Sports Group's production team is just 10 days away from its 2017 debut of live NASCAR Cup and XFINITY Series racing. On Friday, June 30, at 7 p.m. ET, NBCSN kicks off its coverage of the 2017 XFINITY Series, live from Daytona International Speedway. On Saturday, July 1, at 7 p.m. ET, NBC presents its first NASCAR Cup Series race of 2017, and the first of 20 final races to determine the 2017 Series Champion.

In 2017, NBC Sports Group will present the final 20 NASCAR Cup Series races, final 19 NASCAR XFINITY Series events and select NASCAR Regional & Touring Series events.

NBC Sports Group's NASCAR programming also includes NBCSN's daily motorsports show NASCAR America, coverage of NASCAR's Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials. NBC Sports Group concluded the 2016 NASCAR season presenting more hours of trackside coverage and programming than ever before.

In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming, including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016, overall consumption of NASCAR content on NBC Sports' Digital properties was up 50% vs. 2015, and NASCAR on NBC's social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.