Adv Mobile Mkt Strategies

Course Description

This course will present a strategic focus for marketing in the mobile world. Students will cover the 3 C#8217;s: Communication, Content, and Commerce as it relates to mobile marketing. Students will be exposed to the most current cases in mobile marketing, and will be challenged to validate the ROI of mobile marketing in business globally. This course will include use of QR codes, Near Field Technology (NFT) and Location Based Services (LBS).

Learning Outcomes

Develop and organize the challenges and opportunities in mobile marketing, including the evolution of new technologies.

Prerequisites

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