First, maybe we should start by defining what a portfolio is… A portfolio, in the case of artists and photographers, is defined as a collection of works or documents that are representative of a person’s skills and accomplishments. I’ll admit, as a former gym owner coming from a world that was dominated by dumbbells and treadmills, I wasn’t sure what that meant. As far as I knew, a portfolio was something only “old time” artists and photographers had. I didn’t need a portfolio. I had the internet and Instagram. I have since reversed my thoughts on this and consider my portfolio my single greatest tool for selling my skills and abilities as a photographer. A properly designed portfolio speaks so much about you as a professional. That’s what we are going to talk about here. How to create a portfolio to reflect your personal voice as an artist. This, in turn, will help to get you hired by people who want to utilize that voice. I think there are four major things that a well put together portfolio require to speak your work or your “voice”: branding, competency, style, and expression. Let’s start with branding. BRANDING In this day […]
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