Podcast: Going Hyper-Local with Nextdoor in Louisville

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SHOW NOTES

Louisville, Ky., is a city of 377 neighborhoods and now, thanks to a partnership with Nextdoor, essentially 377 neighborhood social hubs for neighbors to privately socialize and offer advice to one another, browse events, business recommendations and classifieds, and use the app that many use as a neighborhood watch tool. The added dimension in Louisville is that, under a formal agreement with the hyper-local social network, Nextdoor has configured itself around the city's maps of its neighborhood. It gives the power and flexibility to target messaging to the exact neighborhoods that need to know.

In this special episode of GovTech Social, a wide-ranging discussion of strategy, operations and the key elements of an effective partnership with:

Theresa Reno-Weber, the outgoing chief of performance and technology for Louisville Metro Government;

Chris Poynter, communications director for the mayor's office for Louisville Metro Government; and

The year Facebook struggled with news bias and fake news, and the public realized that social feeds hold very real value for law enforcement.

Dustin Haisler

2016 — the year the world realized the power of social media to enable people to self organize and disrupt, and the year that social media companies understood and began to grapple with this newfound power.

Paul Taylor

Donald J. Trump’s middle-of-the-night tweet storms upended presidential politics and global diplomacy while disintermediating the media — and who is about to do it all over again to the act of governing.

Anil Chawla

Quoting @realdonaldtrump, “If the press could cover me accurately and honorably, I would have far less reason to 'tweet.' Sadly, I don’t know that will ever happen!” I read that as social media is here to stay and empowers each of us to have a voice.

Paul W. Taylor, Ph.D., is the editor-at-large of Governing magazine. He also serves as the chief content officer of e.Republic, Governing’s parent organization, as well as senior advisor to the Governing Institute. Prior to joining e.Republic, Taylor served as deputy Washington state CIO and chief of staff of the state Information Services Board (ISB). Dr. Taylor came to public service following decades of work in media, Internet start-ups and academia. He is also among a number of affiliated experts with the non-profit, non-partisan Information Technology and Innovation Foundation (ITIF) in Washington, D.C.

Dustin Haisler is the Chief Innovation Officer of Government Technology's parent company e.Republic. Previously the finance director and later CIO for Manor, Texas, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector. Read his full bio.