Brahmotsavam has set a new record in the overseas market as the rights were sold for a whopping 13 crore.

It means Brahmotsavam should be a bigger hit than Srimanthudu if the buyer has to breakeven.

Buyers were skeptical at the start but Namrata Mahesh was hell bent on selling the movie for 13 crore and never agreed on a discount.

As per the grapevine, PVP Cinemas also tried to intervene as the price is too high for a Telugu film. Namrata paid deaf ear to everyone and believed that the movie will fetch 13 crore from overseas at any cost.

Finally the deal was closed for the same amount and it is now the highest ever for a Telugu film in this territory surpassing Sardaar Gabbar Singh’s 10.5 crore deal.

Mahesh is one of the producers for Brahmotsavam and therefore Namrata is in charge of certain business deals. Her stubbornness is the main reason for this mega deal says the trade.

Any other producer might have agreed for a bargain but Namrata is aware of Mahesh’s craze in this territory and made sure to get the maximum out of it.