Public Shock At Disclosures of Deception

Shocked by revelation of abuses in the television industry, America's 150 million TV viewers have been voicing strong opinions about the medium which occupies a large number of their waking hours. Earlier disclosures of deceptive practices were capped, Nov. 2, by Charles Van Doren's admission before a committee of Congress that he had been furnished questions and answers in advance on the quiz show which netted him winnings of $129,000 in 1957.

President Eisenhower declared two days later that “Nobody will be satisfied until the whole mess is cleaned up.” Members of Congress threatened restrictive legislation, and network officials, alarmed by a spreading scandal, promised immediate housecleaning. Numerous proposals for reform, through public or private action, were soon forthcoming. The question was whether such of these hastily devised measures as might be adopted would result in thorough elimination of abuses and in general improvement of television programming.

The probing that followed Van Doren's testimony made it evident that network abuses went much further than rigging of a few independently produced quiz shows. John Crosby, television critic of the New York Herald Tribune syndicate, wrote that “The moral squalor of the quiz mess reaches clear through the whole industry.” Jack Gould, New York Times television critic, asserted that the frauds could not have been carried out without the “constant involvement of representatives of networks, advertising agencies, and sponsors.”