Abstract

Social media applications allow users to not only generate their own
content (user-generated content(UGC)) but also to share with other
social media users. Due to the dynamics and real-time publications of
social media, many social media users lack the ability to think deeply
or to acknowledge the negative impacts of their content that could
harm on themselves or others in similar situations. The purpose of this
research is to investigate how social media users protect themselves
and others whilst using various social media. Literature shows that the
disseminated food-based UGC without a filtering phase as this may
contain disinformation and misinformation that can lead to such risks
as false rumours, deception, panic situations, loss of credibility and a
loss of reputation. In contrast to Western humanistic theories, Islamic
principles offers an integral spiritual facet on protection measures that
may serve as a form of self-awareness and self-assessment instrument for
social media users and their online activities. Thus, this study proposes
a new protection assessment model based on the Maqasid Al-Shariah
framework...