Bajaj Auto, India's second largest two wheeler manufacturing company of the nation is facing real stiff competition from the Honda two wheelers as the Honda company is reducing the distance between the company's monthly sales.

The main strategy applied by the Bajaj group to stay alive in the market is to enter into tie ups with different foreign companies to obtain better technology and design.

Bajaj Auto, now increases stake in the Austrian company, KTM to 47 percent. One of the major plans is pushing the KTM brand products, the company has tightened its hold on KTM Power Sports by buying another 6.3 percent, taking it stake in the Austrian motorcycle to a little over 47 percent.

The report stated that the company purchased this stake from one of the key stake holders through an open market transaction recently. The purchase was made through Bajaj Auto International Holdings (BAIHBV), a Netherlands-based wholly-owned subsidiary of Bajaj Auto.

Bajaj Auto is the second-largest shareholder in KTM. Other large shareholders-Stefan Pierer and Rudolf Knuenz-hold more than 51 percent stake. Bajaj Auto and KTM are working on a few joint development projects.

Written by Harikumar Varma.
Last updated on 11-06-2012. Published on 05-04-2012.
Published by Bikes4Sale in category News