Apple Launches New 'Apple TV' YouTube Channel

Apple has launched a new YouTube channel that's dedicated to its TV app, offering up trailers, behind the scenes commentary, interviews, show clips, and more.

Apple appears to have debuted the new channel, which was noticed this morning by MacStories, about a month ago. The channel seems to have launched when Apple announced plans for a revamped Apple TV app and a new Apple TV+ streaming service.

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Quite a few videos have been uploaded, many of which are clearly labeled with titles like "Official Trailer," Interview," or "Clip."

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Trailers for many popular upcoming movies are included, such as "The Lion King," "The Secret Life Of Pets 2," and "The Joker," along with clips and interviews from "Game of Thrones," "Veep," and more.

Apple's updated TV app is already available to developers and public beta testers who have installed iOS 12.3 and tvOS 12.3, and it will be available to everyone when those operating system updates launch.

It appears that the Apple TV channel will be used in conjunction with the revamped TV app to promote television content that's available to watch through the TV app.

This is no different than when other services have a Twitter account. This is a just a place to host promotional information. Frankly having it on YouTube makes it easier for other sites to embed/share the content. Netflix, Amazon and Hulu have Youtube accounts for the same reason.
Besides, why not host this on YouTube’s dime.

I just want my old iPod and Videos apps back. It used to be so easy to navigate and search and now I am bombarded by subscribe to this ads. I don't want Apple Music. I have enough music. Stop trying to sell me things.

Apple can even have a 'cringe' playlist that showcases Siri totally misunderstanding anything you say, videos about the tragic MacBook keyboard, and the ridiculous amount of time it's taken them to update the MacPro.

Wait... Apple is using YouTube to basically advertise for a YouTube TV competitor.
That takes balls...

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Not really, Google doesn't care about Apple or anyone advertising their service on YouTube. It brings more traffic to YouTube which means more ad revenue, which is what Google really cares about. Also Google never really seems that competitive with anything they do, for them it seems like they have a "it either works out or it doesn't and we scrap it mentality" which is terrible but seems to work for them.

I just want my old iPod and Videos apps back. It used to be so easy to navigate and search and now I am bombarded by subscribe to this ads. I don't want Apple Music. I have enough music. Stop trying to sell me things.

Click to expand...

Use Infuse for video playback. Perfect if you just want video you synced to your device.

Apple has launched a new YouTube channel that's dedicated to its TV app, offering up trailers, behind the scenes commentary, interviews, show clips, and more.

Apple appears to have debuted the new channel, which was noticed this morning by MacStories, about a month ago. The channel seems to have launched when Apple announced plans for a revamped Apple TV app and a new Apple TV+ streaming service.

​

Quite a few videos have been uploaded, many of which are clearly labeled with titles like "Official Trailer," Interview," or "Clip."

​

Trailers for many popular upcoming movies are included, such as "The Lion King," "The Secret Life Of Pets 2," and "The Joker," along with clips and interviews from "Game of Thrones," "Veep," and more.

Apple's updated TV app is already available to developers and public beta testers who have installed iOS 12.3 and tvOS 12.3, and it will be available to everyone when those operating system updates launch.

It appears that the Apple TV channel will be used in conjunction with the revamped TV app to promote television content that's available to watch through the TV app.

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