Articles tagged with Advertising from Medical Marketing and Mediahttp://www.mmm-online.com/pages/rss.aspx?tagid=207
Articles tagged with Advertising from Medical Marketing and Mediammmsubs@haymarketmedia.comnoPhRMA criticizes the FDA's research into drug advertising and promotionThe lobbying group said it's unclear what the agency's goal is with this research and how it promotes public health.http://www.mmm-online.com/phrma-criticizes-the-fdas-research-into-drug-advertising-and-promotion/article/682415/
Thu, 17 Aug 2017 14:07:00 GMTThe lobbying group said it's unclear what the agency's goal is with this research and how it promotes public health.http://www.mmm-online.com/phrma-criticizes-the-fdas-research-into-drug-advertising-and-promotion/article/682415/New ANA report finds 'transparency concerns' in production processIn a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.http://www.mmm-online.com/new-ana-report-finds-transparency-concerns-in-production-process/article/680651/
Wed, 09 Aug 2017 14:25:00 GMTIn a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.http://www.mmm-online.com/new-ana-report-finds-transparency-concerns-in-production-process/article/680651/Cannabis nutrition company focuses on educationA particular focus is put on the emerging research about cannabis and its benefits for the human body.http://www.mmm-online.com/cannabis-nutrition-company-focuses-on-education/article/678194/
Fri, 28 Jul 2017 18:20:00 GMTA particular focus is put on the emerging research about cannabis and its benefits for the human body.http://www.mmm-online.com/cannabis-nutrition-company-focuses-on-education/article/678194/Gilead's educational campaign boosted HCV diagnosis rates for baby boomersAn unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.http://www.mmm-online.com/gileads-educational-campaign-boosted-hcv-diagnosis-rates-for-baby-boomers/article/677882/
Thu, 27 Jul 2017 14:20:00 GMTAn unbranded campaign encouraging baby boomers to get tested for hepatitis C helped boost screening and diagnosis numbers, which in turn upped sales of its HCV therapies.http://www.mmm-online.com/gileads-educational-campaign-boosted-hcv-diagnosis-rates-for-baby-boomers/article/677882/Shutterstock says men are 'more responsive' to online adsImages that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.http://www.mmm-online.com/shutterstock-says-men-are-more-responsive-to-online-ads/article/677537/
Wed, 26 Jul 2017 13:45:33 GMTImages that "mirror the demographic profile of their target audience" perform best, according to an eye-tracking study from picture provider Shutterstock.http://www.mmm-online.com/shutterstock-says-men-are-more-responsive-to-online-ads/article/677537/Cannes Lions revenues up 7% in 2017 despite delegate declineThe 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.http://www.mmm-online.com/cannes-lions-revenues-up-7-in-2017-despite-delegate-decline/article/677210/
Tue, 25 Jul 2017 14:30:00 GMTThe 2017 Cannes Lions festival earned revenues of about $820 million for its owner Ascential, despite "slightly reduced" award entry and delegate numbers, the company's half-year results say.http://www.mmm-online.com/cannes-lions-revenues-up-7-in-2017-despite-delegate-decline/article/677210/WebMD sells to private equity firm KKRThe deal is worth roughly $2.8 billion.http://www.mmm-online.com/webmd-sells-to-private-equity-firm-kkr/article/676912/
Mon, 24 Jul 2017 14:45:51 GMTThe deal is worth roughly $2.8 billion.http://www.mmm-online.com/webmd-sells-to-private-equity-firm-kkr/article/676912/Five things for pharma marketers to know: Thursday, July 20, 2017About 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1http://www.mmm-online.com/pharma-prescriptions-biotech-sny-ablx-srpt-diabetes-mnkd/article/676293/
Thu, 20 Jul 2017 14:37:00 GMTAbout 4.4 billion prescriptions filled in the U.S. in 2016; Sanofi and Ablynx reach I-O deal; biotech M&A slows in H1http://www.mmm-online.com/pharma-prescriptions-biotech-sny-ablx-srpt-diabetes-mnkd/article/676293/The 2017 MM&M Awards: The ShortlistFind out who made award-winning work this year.http://www.mmm-online.com/the-2017-mmm-awards-the-shortlist/article/673962/
Tue, 11 Jul 2017 14:00:00 GMTFind out who made award-winning work this year.http://www.mmm-online.com/the-2017-mmm-awards-the-shortlist/article/673962/Hijacked by shampoo or an increasingly relevant place for PR to shine? Experts dissect Lions HealthThe relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.http://www.mmm-online.com/hijacked-by-shampoo-or-an-increasingly-relevant-place-for-pr-to-shine-experts-dissect-lions-health/article/673776/
Mon, 10 Jul 2017 14:25:00 GMTThe relative dearth of Pharma entries, and the fact that Lions Health is very much a separate affair to the rest of the week are two factors for the Lions to keep an eye on.http://www.mmm-online.com/hijacked-by-shampoo-or-an-increasingly-relevant-place-for-pr-to-shine-experts-dissect-lions-health/article/673776/