WORLD CUP #BecauseFútbol

During the 2014 FIFA World Cup, while most brands were celebrating players and teams, it made sense for Hyundai to celebrate fan passion. We created a TUMBLR site, original television and POS to highlight the rollercoaster ride of fandom. Along with artists and influencers from around the world, we created 160 original pieces featured on TUMBLR and Twitter that was supported by a NY Time Square activation. The push generated more than 17 million impressions, caused Hyundai's Twitter followers to spike 40% and claimed 35.9% of the branded chatter during June 1 - July 7.