“Need to get me one of these little magic kits!!” wrote a fan named Kevin, while someone else chimed in: “It’s a great idea! A lot of men in the television industry use [make-up] and have different colouring/skin type to women.”

‘Men deserve to feel beautiful too’: Meet the male beauty bloggers who wear more make-up than you

The palette is available for £8.04 at tambeauty.com, which promises: “The highlighting shades in this palette will add light and radiance whilst the darker contouring powders will create depth and definition giving more of a masculine and sharper finish.”

Earlier this year, British blogger Jake-Jamie Ward, a.k.a. The Beauty Boy, launched a social media campaign with the hashtag #MakeupIsGenderless, aiming to combat the stereotype that men shouldn’t use make-up.

Meanwhile Brighton lad Alex Dalley has made £1million selling beauty products to men after setting up a company, MMUK, with his uncle in 2011.