Category : Creative Agency

3 Credit Union Web Design Elements That Drive New Membership

You’ve heard it stated time and time again – first impressions are everything. Studies show that 90% of a consumer’s first impression of a brand is based on visual elements, and in the digital age, this certainly includes your credit union’s website. When evaluating the effectiveness of your credit union’s website there are several factors to keep in mind to make the best first impression for all users.

Over 30 percent of financial marketers report that marketing budgets and a lack of manpower behind their strategies are their biggest issues. There is a myth within the industry that “effective marketing” is expensive marketing. As a credit union marketing consultant, I have seen many situations that prove there is a solution to the problem.

Your Credit Union Marketing Plans Should Include Improving Financial Literacy Of Members

“Financial Literacy” is a $2 term that basically just means keeping your members knowledgeable about the industry in which you operate. In the development of your credit union marketing plans, consideration should be given to showcase your commitment to your members and the community, and an effective way to do this is to develop avenues to help keep your members financially educated.

How Credit Unions Can Track Offline Media

As digital technology has evolved, marketers have come to expect detailed reporting on their online media spend, including, at the very least, impressions, clicks and view based metrics. Ideally engagement, leads and, ultimately, sales/revenue attribution is tracked also. We can also gauge performance by ad unit size, creative execution, offer messaging and geo-targeting—the list goes on. As the agency, our job is to distil the vast amount of raw data…

Working Together – The Credit Union-Agency Relationship

As a credit union marketing consultant, with an advertising agency background , I always support the relationship between the credit union and the advertising agency. Here’s why! When it comes to perfecting a strategic plan that carries your credit union’s messaging accurately and effectively, it’s often best to partner. Creative advertising agencies with experience in the financial industry are savvy to the trends and intricacies of the sector, allowing them to craft…

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Larry Meador

As Founder and Editor-in-Chief of Extra Credit, an online resource for credit union marketing insights, Larry’s reputation as the “Big Idea guy” often precedes him. With an unmatched drive to challenge the status quo with revolutionary new approaches to providing innovative, needle-moving work within the credit union industry, Larry’s out-of-the-box methodologies serve as a constant reminder to approach each day as an opportunity to build on our skills and create inspired work.