Rochester, New York is now the most hyped hometown in America thanks to Pepsi and stud wide receiver Sammy Watkins, a lifelong Bills fan.

This past Sunday, over 7,500 fans celebrated Rochester’s win in the Pepsi contest with their own ultimate Super Bowl halftime experience headlined by popular singing/songwriting duo Nico & Vinz, and appearances by new head coach Rex Ryan and Watkins.

Watkins was the NFL Rookie of the Week three times during the 2014 season and was the NFL Rookie of the Month for October. He also set single-season franchise rookie records with 65 receptions and 982 receiving yards, while scoring six touchdowns.

Talk about the work you did with Pepsi.

I worked with Pepsi on the “Hyped for Halftime” contest, which was a contest to find the best fans in the NFL. Rochester, NY did a great job as fans and I’m happy to say we won. They did it! They’ve been leading us for 30 to 40 years, helping us on and off the field, so this is a great treat for them.

One word to describe Bills fans is “crazy.” When we’re hitting at all points on offense and defense, the stadium gets crazy. Sometimes, we have to quiet them down so we can get the play call in. Pepsi was looking for the best fans and this proves we’ve got the best fans. And, Rochester got their own Pepsi Halftime Show, just like the Super Bowl XLIX halftime show with Katy Perry.

What’s your favorite play from your rookie season?

Winning the game against the Vikings when I scored on the goalline with one second left. It was a great play call. Coach Moore (former 10-year veteran wide receiver Rob Moore) put me in the position to make the play. He basically said, “This game is going to come down to the wide receivers. Get ready because it may be you.” He called the play, and I made a great play at the end of the game.