Privacy Settings are Also Complicated for Zuckerbergs

Facebook privacy settings are not only complicated for us, but also for the Zuckerbergs. Mark Zuckerberg’s sister and former Facebook marketing manager, Randi Zuckerberg, posted a complaint on Twitter yesterday because one private photo of her was leaked on the site owned by her own brother.

A photo that she thought was only visible to her friends was posted on Twitter by the Director of Marketing and Special Projects at Vox Media, Callie Schweitzer. The photo shows the Zuckerberg family’s crazy face expressions when trying the recently launched messaging app, Poke.

Randi Zuckerberg was clearly not amused by Callie Schweitzer’s reposting of her private picture without her permission. In her tweet, Randi wrote to Callie “@cshweitz not sure how you got this photo. I posted to friends only on FB. You reposting it to Twitter is way uncool.” In response to Randi’s tweet, Callie wrote back “@randizuckerberg I'm just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public.”

So what went wrong? It appears that Callie is friend on Facebook with Randi’s sister who was tagged in the photo. The photo was apparently visible to be seen by the friends of people who got tagged, and therefore visible in Callie’s timeline.

For Randy Zuckerberg, it’s not about privacy settings, it’s about human decency. She tweeted “Digital etiquette: always ask permission before posting a friend's photo publicly.” Do you think Callie should apologize for her action?