And then Amazon fell apart. People trying to buy the book found that Amazon was telling them it was "currently unavailable." According to Amazon, 18 hours later, it is still "currently unavailable."

Here are my theories:

1. Jeff Bezos got drunk at lunch and no one else knows where the bubble wrap is...

or

2. Demand was so great, the world ran out of paper...

or

3. Malcolm Gladwell couldn't stand being challenged for the #1 spot and sent his vicious goons from The New Yorker over to destroy the printing presses. I'll get that little fucker.

or

4. I got screwed by technology again.

Well, whatever the hell it is, according to CreateSpace, Amazon's publishing arm, the "tech team is working on it" -- god help us all. With any luck it will be available again before Hillary's second term.

If you tried to buy it and failed, please try again. You can leave your email address on the book's page and Jeff will send it to you when he sobers up.

If you're one of the wonderful people who was able to buy the book, I hope you'll enjoy it. And if you haven't been over to check it out at Amazon yet...WTF?

"Caustic Yet Truthful"

"The Most provocative Man In Advertising"

"Savage Critiques Of Digital Hype"

"Fabulously Irreverent"

CONTACT BOB

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Ad Contrarian Says:

"Creative people make the ads. Everyone else makes the arrangements."

"Delusional thinking isn't just acceptable in marketing today -- it's mandatory.""Good ads appeal to us as consumers. Great ads appeal to us as humans."

"Social Media: Tens of millions of disagreeable people looking to make trouble."

"As an ad medium, the web is a much better yellow pages and a much worse television."

"Sometimes success in the advertising business is about sitting quietly and letting clients proceed with their hysterical delusions."

"Marketers prefer precise answers that are wrong to imprecise answers that are right."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."