Audi Q3 Crossover an Early Hit in India

By Santanu Choudhury

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Audi Q3

NEW DELHI — Audi AG said Thursday it has sold out the first lot of 500 units of the Q3 sport-utility vehicle in India within five days of its introduction, as the German auto maker continues to witness strong demand for its products in the South Asian market.

The company will start taking orders for the second set of 500 vehicles by the end of June, said Michael Perschke, head, Audi India.

The Q3 is the third SUV model sold by Audi in India after the Q5 and Q7. The company began selling the Q3 on June 6 with prices ranging from 2.62 million rupees ($46,911) to 3.15 million rupees at showrooms in western Maharashtra state.

The Q3 is pitted against German peer BMW AG’s X1 model, which is the largest-selling luxury SUV in India, as well as Toyota Motor Corp.’s Fortuner, Hyundai Motor Co.’s Santa Fe and Mitsubishi Motors Corp.’s Outlander and Pajero Sport models.