It's been a month since Toys R Us disappeared from the shopping landscape after plans to restructure failed to get the iconic toy seller back on its feet. Now, a picture is slowly coming into focus of who are the winners and losers --at least initially --in the wake of its toy stores, and nursery destinations, Babies R Us, leaving the scene.

The industry's woes actually preceded the collapse of Toys R Us, as toy buyers' tastes shifted from dolls to digital. And even toy makers that are struggling will eventually find new homes for their products.

Toys R Us shutting down "certainly accelerated the challenges,'' says Greg Portell, lead partner in the retail practice of A.T. Kearney, a global strategy and management consulting firm. But "while the category headwinds will continue, we expect most of the category volume to be absorbed by other retailers and channels . . . Consumer trends have been prevalent for a while, so toy companies have had time to figure out new solutions.''

WINNERS

Walmart - The world's largest retailer had already surpassed Toys R Us when it came to sales of games and gadgets, becoming the biggest toy seller in the U.S. Now, with Babies R Us gone, it's doubling down on sales of nursery-related items as well. Searches for baby-related items on Walmart.com jumped nearly 40 percent in the last year, prompting the company to offer more than 30,000 new baby items online. And Thursday, it launched a new e-commerce experience designed to make it easier for Millennial parents to one-stop shop for their infants.

Party City - The party supplies chain said in June that it would open roughly 50 temporary toy shops in time for the holidays. The pop-up stores, which will sit side by side with the company's Halloween themed shops, are expected to open for business in September and offer items ranging from action figures to puzzles

Amazon - The e-commerce giant is already a popular destination for toy buyers, and this month reports emerged that it might be offering its own holiday catalog, picking up where Toys R Us left off. Walmart and Target also put out catalogs noting what's hot for the holiday season. But the Toys R Us wish book was arguably the most popular among kids putting together their gift lists.

LOSERS

Mattel - The company behindBarbie and Hot Wheels said the demise of Toys R Us helped contribute to a 14 percent drop in sales in the most recently completed quarter. Mattel also said Wednesday that it is slashing 2,200 jobs - 22% of its non manufacturing work force worldwide.

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But Ynon Kreiz, the company's chairman and CEO, told investors that the job cuts were as much about streamlining and modernizing as they were trimming costs. And he added that Mattel should be able to start turning the corner by next year, as other retailers step forward to fill the void left by Toys R Us' exit.

CLOSE

Mattel is honoring a few legends, including Olympian Chloe Kim and Amelia Earhart, this International Women’s Day.
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"We’re optimistic the negative impact will subside by 2019,’’ he said. "We don't think kids will consume less toys, or be less interested in our brands because Toys R Us is out of business.''

Hasbro - In the spring, the maker of Monopoly and GI Joe said it could take another year before its sales rebound in the wake of losing Toys R Us' prime display space. In the second quarter, its net revenue dipped 7% to $904.5 million as compared to $972.5 million the previous year.