As we all know, on average women live longer than men - five to six years. But Movember say there's no biological reason for this to be the case. Up to half of male cancer cases could be prevented by making healthier diet and lifestyle choices.

Many Mo-Bros may not be reaching deep into their pockets to support organisations like Prostate Cancer UK and The Institute of Cancer Research, but perhaps taking part is enough. Movember calculates that one moustache grown in their name generates 11 Facebook updates, 10 tweets and 36 face-to-face mentions of the campaign - totalling an impressive 2,413 conversations.

So, growing a moustache for all to see is in itself helping to demolish the crippling stigma of male depression and the awkwardness surrounding testicular and prostate check-ups.

My fellow Mo-bros and I are half way through our hairy journey - no need to shamefully shave off our lovingly grown growth for lack of sponsorship - simply talking about Movember is changing the world.

But every little helps - I've set up my Movember page here, raising money so men can live happier and healthier lives.