“thou hast councilled a better course than thou hast allowed”

Originally, I started a generic post on the business or marketing books I’ve read this year. But there’s only really one book I want to write about, because I think the ideas in it are incredibly important to anyone in marketing or product design. These ideas are also the ones that seem to be the […]

About
I work in marketing, and am fascinated by the things that work and
the things that don't; as I'm on the analytics side, it's up to me to
decide what working should look like and how we should achieve
it.