A Message From the CEO

Changing Health Care Landscape Creates New
Opportunities

When I was young, all of my family’s health needs were met by the family doctor, or the hospital for more serious medical needs. Today, many families receive their basic health care at the corner clinic, school, church or drug store—or even over the phone or through the Internet. See full story.

Trends

Dairy Council of California’s top 10 nutrition trends for 2015 show positive news for milk and milk products. Below are five of the top trends, including a closer look at one emerging within the community health setting. Visit our Trends page to receive a copy of the full TRENDS newsletter.

Connect With Us Online!

Dairy Council of CA is going digital! Moving forward, we may only be sending electronic communications, except for our annual report, which will continue to be mailed to you. To make sure you get our digital communications, send your email address to KHouse@DairyCouncilofCA.org to sign up for our mailing list.

Also available are our social accounts below.

Award

The California
Dietetic Association (CDA) recently honored Dairy Council of California with its Friends of CDA award at its annual conference in Riverside. The award recognizes efforts to collaborate with community partners and CDA leaders to elevate the health of children and parents in California. The CDA represents 6,500 dietetic and nutrition professionals throughout the state.

Tip Sheets Highlight Dairy as Excellent Source of Protein

The changing health care environment provides opportunity for consumers to more actively manage their health through food choices. Increasing attention on the role of protein in the diet is one way Dairy Council of California is working with partners to put actionable tools, recipes and resources into the hands of consumers. Since most people think of beans and meat first for protein, Dairy Council of CA partnered with Washington State Dairy Council to develop dairy protein tip sheets featuring milk, cheese and yogurt. Targeted at four groups—high school athletes, young adults, active older adults and cost-conscious consumers—the tip sheets explain protein’s role in the diet, suggest ways to increase consumption and provide protein-rich meal planning and recipes.

CCLHDN

Partnerships Strengthen Role as Nutrition Education Leader

Establishing new partnerships and collaborations with organizations around a common cause is a key strategy for Dairy Council of California to reach more people with dairy-positive messages.

“Strategic partnerships provide added credibility and influence, which in turn enable us to extend the reach and impact of our programs on behalf of the dairy industry,” said Ashley Rosales, R.D.N., Manager of Policy and Opinion Leader Relations.

Rosales said a good example is the organization’s relationship with the California Conference of Local Health Department Nutritionists (CCLHDN), whose mission is to build leadership capacity among local health department nutritionists to influence nutrition funding and programs at the local and state levels.

Dairy Council of CA will be speaking at CCLHDN’s annual conference in Los Angeles in late May. The conference provides a good forum to reach the statewide organization’s membership, a key audience for Dairy Council of CA’s health-based nutrition education programs.

“Given the changing health care environment, relationships with local health department nutritionists will be increasingly critical because they influence the lives of so many children and families, the exact audience in which we’re trying to instill a value for milk and milk products,” Rosales said. “The fact that we were invited to speak about our programs at this conference is an indication of the important and mutually beneficial relationship we have with CCLHDN and its members.