17/07/2013

Ross Lovegrove lends a design hand

Our founder, Ross Kemp, has been busy this week filming with international News channel CNN for a feature on the Asap water craft as part of their Blue Print series. As part of the film Ross was lucky enough to meet another Ross... design legend Ross Lovegrove, who offerred design advice on everything from the craft's form and user experience to manufacture considerations. Ross Lovegrove is the design icon behind some beautiful products such as the DNA staircase, Ty nant water bottles and Renault's Twin Z concept car.

This meeting comes at a brilliant time as we head into the final stage of developing the product to manufacture, Lovegrove's advice will be so valuable to help us create a fantastic performing and looking product.

Both Ross's spent the afternoon sketching water craft ideas and looking through Lovegrove's incredible collection of models and prototypes in his beautiful London studio.