Top Google Results without SEO

One of the Sites I manage sells Blu-ray Movies and Blu-ray Players. There is a lot of competition for the search term ‘Blu-ray’ with tens of millions of results being returned on the SERPs (Search Engine Results Pages). I have started doing some SEO on the site to try to improve where the site appears in the SERPs. Whilst analyzing where the site appears in the SERPs I came across http://bluraysucks.com/ which features as result number 19 on Google for the search term ‘Blu-ray’.

Considering that Google returns 142 million results for a ‘Blu-ray’ search, appearing at number 19 is a very good result. I therefore decided to look at what SEO is being performed to get such a fantastic SERP result. Here are a few items I discovered about http://bluraysucks.com/ in relation to SEO:

O.k, so some SEO basics are being done well however many of what would generally be considered basics in order to get a good SERP placement are non-existent; A Google PageRank of ‘0’ is the lowest PageRank possible, the home page hasn’t been updated in nearly three years, there isn’t a Sitemap.xml or sitemap available etc.

So, SEO isn’t everything (although all the other high ranking sites for the Search term ‘Blu-ray’ that I analyzed have done some hefty SEO work). Well done to ‘Some Guy’ from http://bluraysucks.com/. Your SERP result is outstanding!

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