Business Planner

When you are set to open your first business, and the stress that comes with the process gets in your head, someone from your family or circle of friends may advise you to go to a therapist. After all, such mental health professionals have a reputation for being able to help anyone deal with psychological issues. They have literally spent years learning how to do so.

Nevertheless, if the business has already been launched, and your therapist has still not been able to lower your stress level while marketing it, the solution may be beyond their expertise. Perhaps you are not working with the right people, for one. You may be blindly investing in strategies that do well for other businesses but not for yours.

If there is one form of marketing that’s hot these days, though, it involves the utility of social media platforms such as Facebook and Twitter. Here are some marketing tips that you may work for each channel.

How To Begin Marketing On Facebook?

Facebook has indeed gone a long way since its conception as a small school project for Harvard undergrads. Now, it has expanded even to the farthest points of the globe, and even elementary pupils are logging in to their accounts and updating their statuses almost every hour. The popularity of this social networking site is the reason why this is a great marketing space. To start using it for business purposes, you should:

Build A Company Page

Consumers will feel more like they are dealing with a professional business when the profile page does not have personal photos mixed with the product images. It can also assist the entrepreneur in managing the page well.

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Publish Posts Daily

Facebook’s administrators know when a company profile gets created, and they send tips on how to grow engagement on your account. The best advice is to post relevant texts, pictures, or videos regularly so that a lot of online users get to see the brand name.

Consider Boosting Posts

Below each post is a “Boost Post” button. By clicking it, you are giving the site the signal to promote that specific content to a higher number of individuals. Paying a dollar for it means thousands can take notice of the post(s) at once.

Generate Facebook Ads

Have you noticed the advertisements that appear on various parts of your FB page? They are from business owners who have placed their trust on the website to show their promotional content throughout Facebook. That is how you can easily highlight your products and services and entice people to visit your site as well, so you should consider generating ads on the platform.

Add CTA Buttons On The Page

Facebook allows entrepreneurs to include call-to-action buttons like “Shop Now,” “Call Now,” “Contact Us,” etc. that increase the ease of use for consumers. These give quick access to what businesses are offering; that’s why this technique is advisable.

Source: flickr.com

How To Market On Twitter?

Expressing the things you want to say is quite tricky if you are only allowed to do it using 140 characters, but the growing number of Twitter users demonstrates that a lot of mobile device owners are still charmed by this social media site. Because of the online traffic that goes to the platform daily, some entrepreneurs are starting to see its value as a digital place to advertise their businesses. Thus, below are three suggestions on how to market on Twitter.

Shape Up Your Bio

When people begin stumbling into your account, the first things that they will be looking at are the profile picture and the short biographical description close to it. The former can be the brand logo, yet you have to put much thought on how you will introduce the company in such a small space. A friendly tip, though, is that it has to read better than merely ‘entrepreneur’ or “selling shoes.” That is especially important if you want the viewers to get enticed to browse through the images or texts you have tweeted.

Integrate Trending Hashtags

There are many trending topics on Twitter that typically have a pound symbol attached to each of them. Including these popular hashtags to your posts every day without the consumers feeling like they are just added to make the user more visible to potential clients, however, is an absolute must.

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Try To Re-Tweet And Favorite Tweets

Twitter has certain features that let users to re-tweet others’ content or ‘Favorite’ them, which is the counterpart of Facebook’s Likes. After following the influential figures within the same industry that you wish to enter, you can hit either button so that your Twitter handle can automatically become connected to these people, and their followers get to notice your account and hopefully turn into customers.

Final Thoughts

Marketing on Facebook and Twitter is a wise strategy for any business that you want to put up. If you have a physical store, for instance, you can promote it as a local business on Facebook and post real-time images and thoughts on Twitter. In case you own an online shop, you may use both platforms to inform your customers about the newest products immediately.

Follow the tips mentioned above soon so that you can stop bothering your therapist about your marketing issues.

With the fast-paced world we are living in and the advancing needs of people, every business needs to be highly competitive so they may cope up and meet savvy market’s demands. Early innovative planning will put your company’s growth to the next level.

Source: pixabay.com

Innovative Planning For 2019

Have you drafted a plan for 2019? If not, well now is the time to do it. You must not wait until 2019 comes before you start your planning. Do it as early as now and have a timeline so you’ll be done by the end of the year. Starting early on will give you an opportunity to start the year not cramming and just putting into actions the plans you have made.

Who Should You Consider When Planning

Your employees and your customers are part of your business. It is just right that you have them in mind when drafting your plan.

Employees. Sit down with your trusted employees and let them have a say. You may never know what fresh idea will come out.

Source: airforcemedicine.af.mil

Customers. Conducting a survey from your customer could also help you out on how to potentially improve your services and products. Your customers are the ones spending their money on your business. Making them feel important and valued through your products and services is a tactic to draw in a loyal crowd of customers.

Business coach. In planning, seek the advice of someone that is not inside your monthly payroll. Let them have an overview of your plan and see what they have to say. It could be your mentor, your CPA, lawyer, or a consultant. I am not saying you have to follow their advice. Listen to what they have to say as you finalize your plan. From their point of view, you may pick out something that is out of the extraordinary.

What To Include In Your 2019 Plan

In making your plan for the next year, you have to consider what you have gone through this 2018.

Address Issues

Are there problems your company encountered?

Are there products that don’t sell because of glitches?

Did you receive complaints from customer(s), suppliers, or employees?

Or whatever it is that your company encountered in the past year(s). Do not turn a blind eye on these problems. Finding a solution can leave satisfied customers, give you a boost in sales, have productive and responsible employees. You plan to bring in changes that will push your business forward up.

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Set Goals

You should also think of the things you wanted to accomplish in the coming year. Look at your sales. Think about your profit. Is there a possibility of expanding? Taking the business into the next level is taking into consideration your company’s future. This could be in terms of sales, location, market share, or developing and bringing in new product or services in the market.

Thinking about these things may take time. Invest a part of your day, every day starting now, in digging into this. Other (less important) matters can wait. It’s crucial not leave any stone unturned.

Advantage Of Being Innovative

Many companies have met their end and some end up becoming zombies because they were not able to go with the flow of the competition.

Discovering new ways on how you will improve your products or services, enhancing procedure to yield more quality products, developing new marketing strategies, attracting steady customers are keys to improving your ability to compete in the market.

Making your business unique give your company that edge that will set you apart from the rest. Your being ahead and the uniqueness you’ll bring in to your market is the driving force that will make you stand out and survive.

Many businesses of long ago meet their final days because they fail to go with the flow of innovation. Alibaba, Amazon, and the new breathe of key players in the market were able to deliver well where their competitors fail.

Make it your goal to achieve and exceed your plans and your customer’s expectation.

Startups are sprouting like mushrooms in different parts of the world. It seems like wherever you go, you will encounter someone who has started his own company from scratch. If you want to be like these individuals, then be sure to show commitment to what you aim to accomplish. The first activity that you need to do is to set up a timeline for the launching of your start-up business. You cannot continue to just sit in the corner and expect the company to appear magically. At the same time, you have to dedicate yourself in making all things happen.