We aim to develop a minimum, voluntary New Zealand standard for sustainable production for sheep, beef cattle, deer and goat supply.

The standard is based on best-practice farming and so enhances farm production, provides future-proofing for the farming business, and demonstrates that we are 'clean and green' by providing the basis for an internationally recognised Quality Assurance system.

Our mission is to achieve a standard of food safety,animal welfare and sustainable resource
management that is defendable in all countries of the world.