UK Top Shazamed Ads: Become a unicorn with iPhone X's Animoji's

The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.

If you ever wanted to be a unicorn, Apple's iPhone X is giving you the chance to live your animoji dreams. The colourful and interactive ad (TBWA\Media Arts Lab), usurping John Lewis from the number one spot, shows off just what you can do with your new emoji self, with a sampling of Big Boi's 'All Night'.

Three more Christmas ads have made their way into the chart this week, with BBC One (BBC Creative) showcasing a father-daughter moment in a warm and fuzzy Christmas animation to Clean Bandit's 'Symphony'.

Sainsbury's original Xmas sing along ad (Wieden+Kennedy), which showcases its Christmas range with celebrities like Ricky Tomlinson and Kermit the Frog, was placed at number six.

And Tesco's (BBH London) comes in at number 10 with a Christmas classic, depicting a series of families gathering around a turkey dinner to Shakin' Stevens 'Merry Christmas Everyone'.

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the micr...