Tag Archives: reputation

In the life-cycle of a company — be it a high tech startup or a paint manufacturer — the initial culture of the company is grown from the seed corn of the founders’ values.

The first challenge for any founder is to codify his/her values while recognizing that she/he owns the culture when the ink is still wet on the founding documents.

The culture is a living organism in much the same way that yeast provides life to dough and water to somehow magically become bread when presented to fire.

It is important to think about culture, but it will happen whether you think about it or not.

If you fail to think about and nurture your culture, then it will become whatever organism is blowing through the air. [The air is different in Silicon Valley than it is in, say, Austin By God Texas. Know this.]

The Boss got a lot of emails on a couple of the Old Economy to New Economy Transformation posts. One in particular wanted to explore in a bit more depth the issue of how to determine where the Old Economy company was in regard to its market reputation.

The Boss had already shown a bit of that but here is some additional information.