If you hadn’t already figured that this week’s ‘Shop Contest would somehow involve naked Norman Reedus from Hideo Kojima’s newly-announced Death Stranding, welcome to Kotaku.

Update 6/22/16 — We’ve still got three days left to tuck things into Norman’s loving arms.

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It was really this or Dad Kratos, and we used Dad Kratos for our Father’s Day post. So here we arm, putting things into the loving arms of a crying naked man.

We’re riffing on a meme that’s been making the rounds since Sony announced the new game, which from what I can determine is about an oil spill on acid. It’s pretty simple. Just replace this baby with something else.