Training & Events

“It was so provocative that the room was buzzing after the session.” - Kerri St. Jean, Vice President, Human Resources, Comcast

Are you having trouble motivating your young workforce? Do you need help marketing to Gen-Y consumers? Are you looking for advice on how to use social media tools to advance your company? You’ve come to the right place. Our speakers have experience delivering content rich presentations, incorporating our latest research and insights, that will engage your young employees or leadership team.

We can help you achieve your goals virtually or in person!

Teleseminars / Webinars

These are conducted remotely using your company’s preferred webinar vendor. You will receive up to an hour and a half of content and Q & A related on a topic of your choice.

Live events

These are interactive, informative, and results-oriented workshops or keynotes, where your organization will learn about how to attract, retain and grow your Gen Y talent. You may also decide to order copies of Dan Schawbel’s bestselling book, Me 2.0, and have a book signing after your event

Topics

Building the Workforce of Tomorrow: How to Recruit, Retain and Grow Your Gen Y Talent

Audience: HR leaders / Managers

This presentation will contain advice, research, case studies and examples that will illustrate how employers can both attract and manage Gen-Y workers so they can rise up to leadership positions instead of leaving for other opportunities. Companies are having a lot of trouble recruiting and retaining younger employees, yet they will represent 75 percent of the entire workforce by 2025. Based on our research, we found that the average Gen-Y worker leaves in just over two years. It’s imperative that companies’ keep their younger employee’s engaged and motivated to do work by create more opportunities for them. Case studies include Sodexo, Ernst & Young, Intel, DreamWorks, and more.

You will learn how to more effectively and efficiently manage your workforce.

You will hear new strategies and techniques that will help you better attract and retain millennials.

You will save recruiting and training costs by getting the most out of the talent you already have.

Promote Yourself: The New Rules For Career Success

Audience: Gen-Y Employees

This presentation will reveal the secrets behind what it takes to be successful in the workplace in 2013 and beyond. Based on new research, case studies, interviews and advice, you will learn what managers are looking for when promoting. Workplace expectations are changing and the requirements for management roles aren’t what you think. You need a modern approach to get ahead at work or you’ll end up stuck in your position and eventually quit. This presentation will give you the confidence and tools you need in order to rise to the top faster.

Learn how to build a strong network by reverse mentoring.

How to work with employees at all levels in every generation.

How to become a leader and excel in a team.

How to take an entrepreneurial approach to work and get your company to invest in your ideas.

How to turn your passion into a new position and make more money.

The Multi-generational Workplace: How Everyone Can Work Together Successfully

Audience: All Employees

The workplace has become increasingly diverse and complex, as employees have to manage generational differences between four groups: Gen Z, Gen Y, Gen X and baby boomers. Each generation was born in a different time period, has diverse workplace preferences, and needs to be managed in a different way. Generational perspectives form based on the time period that each grew up in and they carry lasting beliefs as they progress in their careers. Today, it’s increasing important to create a workplace cultural that understands and supports generational differences. As a millennial who has studied all generations extensively over the years, Dan Schawbel understands what motivates the different generation, how they can work together successfully, and the most effective management practices and strategies that work for some of the world’s best companies. When addressing employees which make up all generations, Dan helps audiences understand the underlying assumptions each generation brings to work: the histories, personalities, strengths, and challenges. He helps them better understand each other and thus uniting each unique generational group.

A guide to managing all four generations in today’s workplace.

Strategies for working with each generation.

Case studies and examples of how each generation can be managed.

How to handle conflicts between generations.

Selling to Millennial Consumers

Audience: Marketing / Sales

Millennials, defined as people born between 1982 and 1993, are the largest, most educated and most influential demographic in American history. As consumers, they have different purchasing patterns than previous generations, are constantly connected to the world and want customized brand experiences. By 2015, their annual spending is expected to be $2.45 trillion and by 2018, they will eclipse baby boomers in spending power at $3.39 trillion.

During this insightful presentation, you will discover millennials’ unique traits, how to engage them, what motivates them and how to strengthen brand loyalty among this market. You will walk away with cutting edge advice, new research and trends and case studies that will help you better sell to them.

Learn what makes millennials unique relative to previous generations.

Discover ways to engage millennials online and turn them into brand advocates.

Understand how to create strong brand experiences and the best ways to sell to them.

Uncover key methods for keeping your brand relevant to this audience.

Generation Z: Understanding The Next Generation of Worker and Consumer

Audience: Executives / HR Leaders

Having grown up post 9/11, in the wake of the great recession and always connected online, Gen Z is an emerging group that your entire company needs to understand, from HR to marketing. Gen Z represents 23 million Americans born between 1994 and 2010. They have a combined buying power of $43 billion and influence an additional $600 billion of family spending. In another year, they will start to seize entry-level positions at companies worldwide and have different behaviors, needs and work styles than older generations. Dan Schawbel has spent the past year learning about Gen Z through a global research study which spanned across the world, from America to China to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective. Schawbel found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy and entrepreneurship. This self-sufficient and tech savvy generation also pose new threats and opportunities for managers, marketers and HR professionals. No matter what your interest is in Generation Z, Schawbel is able to custom tailor a presentation to fit your needs.

Figure out how they are different than Gen Y’s, Gen X’s and boomers and how to best connect with them.

Learn about their workplace preferences, values and career goals.

Hear different case studies of companies that are already successfully connecting to Gen Z.

Find out how to best sell to Gen Z and what changes you need to make in your organization to best serve them.

Personal Branding for Organizational Success

Audience: All Employees

Your employees will learn how to achieve personal and organization success by developing a personal brand. Employees will gain insight into what personal branding is, how it applies to their job, key technologies and resources they can start using today, the best ways to communicate in the workplace using technology, and the social network tools that will propel them forward. There will be new research, examples, and exercises to further explain why developing a personal brand is necessary for career and business success. The core of the presentation is a four step branding process that employees can use to discover, create, communicate and maintain their brand throughout their career.

Learn the skills you need to succeed at work: hard skills, soft skills and social media skills.

Hear about the latest social networking tools that will shape the future of business.

Listen to valuable networking techniques that will help you be more productive and build a strong rolodex that you can tap into.

Become an expert in managing your digital reputation.

Learn five different ways to bring more value to your company using social networks.

The Future of Work: Top Trends Reshaping Business and How to Prepare For Them

Audience: Executives / HR Leaders

With the increased adoption of new technologies, globalization, automation and a weak economy, the modern workplace is in a state of flux. As a result, today’s company’s are facing major challenges that will affect how they do business and compete for the best talent. In this presentation, you will hear the top workplace trends that will change the way you view your corporation, help you better prepare for the future and improve your talent management strategy. You will learn what each trend means for your business, case studies from companies who are already implementing programs to take advantage of these changes and tips on how your organization can be at the forefront of this new movement.