Event Details

Update 5:30pm Friday:

1) The HACK is still on!

2) Doors will now open at 1pm Saturday and opening speeches happen at 2pm

3) You are allowed to start your project tonight. Yes, you can begin HACKING! Come in at anytime tomorrow. Submissions due by 1pm Sunday on our Hackathon.io page- http://www.hackathon.io/hearstfashionhack. Our Hackathon.io page also has info for all the API docs, prizes, etc.

5) The official statement from Hearst is below:

Dear Hearst Fashion Hack Attendee,

It seems not even this wintery storm, Nemo, wanted to miss out on our highly anticipated Hearst Fashion Hack. We are pleased to tell you that we are NOT cancelling this event. However, the safety of both you and our organizers will always be our main concern and, keeping that in mind, we have made a few modifications to our schedule for tomorrow, Saturday, February 9, to accommodate everyone.

Saturday, February 9

Morning Sessions & Lunch Are Cancelled

1:00pm – Doors Open (*We will not be able to allow anyone in the building before this time)

2:00pm – Welcoming Ceremony

3:00pm – Hacking Begins

Sunday, February 10: Schedule Remains the Same

With this new delay we encourage any pre-existing teams to begin developing now, utilizing our great Hackathon.IO page, and check out the sponsor decks for ideas. Anyone still seeking team members, feel free to tweet using #HearstFashionHack and shout-out for any additional recruits.

For those who will be unable to make it into the city due to the storm, we apologize and will fully refund your ticket. We also ask that you let us know that you can't make it to give a chance to another fellow developer who may be able to attend. Please cancel by logging in through our Hackathon Eventbrite page and contacting the organizer.

NOTE: If things worsen overnight, we will be forced to cancel the event to follow any city-declared weather emergency. Will keep you updated if this occurs.

Thank you everyone, stay warm tonight and we look forward to seeing you all here tomorrow afternoon ready to hack!

Prizes include access to exclusive VIP Fashion Week shows & events, use of your hack in NYFW events, $10,000+ in cash prizes, and mentorship from Hearst Corporation to help take your app to the next level. This overnight premiere hackathon will surely excite even the most avid of hackers with gourmet food, exclusive sponsored gifts and clothing. Don't forget top fashion industry judges and surprise guest appearances throughout the event with continuous treats for all attendees.

This years focus will be on combining new fashion content with the latest mobile advancements and tools from our API partners. Special consideration will be given to apps that can create creative ways to connect readers and editors in real-time.

Tickets are limited. We only have space for 150 of the most creative developers, designers, and fashionistas. We welcome enthusiasts from all levels of expertise, from corporate juggernauts to prominent young students.

Under Construction. For the full list of fashion executive judges check here.

Judging Criteria

Judges will be looking for ideas and applications that can disrupt the fashion dspace using the Hearst or sponsor API's. The idea or application must focus on mobile solutions that the judges determine can be developed into a working product within 6 months. If selected as the winner, Hearst aims to help you get this product to launch.

Agenda:

Saturday, February 9th

• 1:00pm/ Hearst Welcome, Introduction, and API demos

• 2:00pm/ Developers pitch ideas and form teams

• 2:30pm/ Lunch, Hearst and Participating API’s provide guidance and mentorship on what to build

• 3:00pm/ Coding begins!

• 6:00pm/ Evening reception / Dinner

• 12:00am/ Late-night snack

.

Sunday, February 10th

• 7:00am/ Breakfast

• 10:00am/ Final round of mentorship

• 12:00pm/ Lunch

• 1:00pm/ Submission deadline

• 1:30pm/ Presentations

• 3:00pm/ Winners announced, Closing remarks

*Travel reimbursement will be given to all winners if they traveled here from outside NYC. Total of cash prizes from Hearst.