writing, writing and self-promoting

Social Media: An Old View of New Stuff

My first guest post for the hot social media blog SocialTimes just went up an hour ago. Take a look at the story, in which I delve into the notion that community development, two-way dialogue and all that other group hug stuff the social media “gurus” talk about isn’t the smartest way to go for B2B marketers. Rather, we should treat social media environments as we treat the internet as a whole: we have to go hunting for that proverbial needle in a haystack.