The gambling division bowed in 2008 as part of FremantleMedia Ventures led by Ventures topper Paul Kanareck.

The company said the success of its gambling activities, allied to shows such as “The X Factor,” “The Price Is Right,” “Family Fortunes” and “Baywatch,” has encouraged it to beef up investment in this area.

Murphy will be responsible for Fremantle’s online, traditional and mobile gambling initiatives.