It seems, however, that Google is just creating a new free feature: Google Plus Local. Launching today, the new feature will use Zagat's user reviews to help refine searches, with the "poor-to-perfect" zero to 30 scale ratings.

People who sign up for Google Plus Local can access old Zagat reviews on Zagat.com (currently under a paywall), plus add reviews of their own. And of course, Google is expanding the services to more than just restaurants and bars; The New York Times reports that the team is planning on pages for Yellowstone National Park and other notable locations.