Freelance Copywriter, Content Writer, & More

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Izzi Bennett - Added portfolio item

BUSINESS WRITING AND PROPOSALS CASE STUDY
Brief: Complete a submission to enter Spinners by Shane Warne / lime door brands into the Australian Marketing Institute 2011 Awards for Marketing Excellence in the New Brand category.
Solution: Following my submission, Spinners by Shane Warne / lime door brands was announced as a State Winner and a National Finalist in their category.

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

SCRIPTWRITING CASE STUDY
Brief: Write a voice-over script to accompany a corporate video for American Express.
Solution: The script was well-received by the client, and the film is currently in production.

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

VIDEO PRODUCTION CASE STUDY
Brief: Capture video footage and photography and interview Dita Von Teese at various events and edit into webisodes for Dita Von Teese Muse and Von Follies by Dita Von Teese.
Solution: The episodes will be online from early 2012.

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

EDITORIAL ARTICLE CASE STUDY
Brief: Write three editorial articles to feature on the SpinnersbyShaneWarne.com “Spin Matters” Health, Style and Lifestyle sections, that will appeal to 25–50 year old male and female sport-lovers.
Solution: I wrote three articles, Staying healthy and happy one latté at a time, Android: an app revolution and Choosing jeans — be the king of your pins, researching each topic thoroughly.

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

SOCIAL MEDIA CASE STUDY
Brief: Create an exciting and interactive social media experience that sells the Spinners by Shane Warne brand, provides a forum for customers and encourages new followers to join the conversation.
Solution: I established Facebook and Twitter pages and updated them daily with posts about the brand, Shane Warne and cricket, including photographs and videos.
Find it at: http://www.facebook.com/SpinnersbyShaneWarne and http://www.twitter.com/SpinnersbySW
Huge J-curve in followers over the first year, with regular customer interaction..

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

WEBSITE CREATION CASE STUDY
Brief: Create a comprehensive, interactive and interesting website that would become the main hub for the Spinners by Shane Warne brand.
Solution: I created a colourful and regularly-refreshed website full of brand and product information and great innovations, like a personalised, printable cricket card for every member, music downloads and a specially-recorded downloadable Spinners ringtone.
Find it at: http://www.spinnersbyshanewarne.com

Over 30 days ago - Like

Izzi Bennett - Added portfolio item

PRODUCT COPYWRITING CASE STUDY
Brief: Write effective and playful copy for the GRLmobile website for their range of products, ranging from mobile phones and prepaid plans, to fashion wear and accessories, that will appeal to a youth female market.
Solution: I wrote all the product copy on the GRLmobile website (no longer online), including these two fun examples.