Former Deputy Chief of Staff under president George H. W. Bush and Chief of Staff under president George W. Bush, Andrew Card’s job was to inform the president of information that he needed to know, not information that he wanted to know.

And when he needed to interrupt president Bush during his visit to Booker Elementary School, he knew the news was not any that Bush wanted to hear.

“America is under attack” were the words that Card was so famously photographed whispering to Bush after the second New York City twin tower was hit by a plane hijacked by terrorists.

After initially believing that the first crash was a “horrible accident,” Card instantly knew who was behind these attacks.

Mark Stencel’s journalism career began around 1995 where he worked at the Washington Post for 12 years (9 focusing in online things), The News & Observerin Raleigh, NC. He currently works for NPR (National Public Radio), has been there for just under 2 years and is the digital managing editor.

NPR is a non-profit organization, so money comes mainly from individual donations. It is very news-centralized and one of the largest, most-consumed news organizations in North America with around 20-30 million listeners. They are being challenged, though, by people who are in their offices not wanting to listen to NPR.org or the radio.

NPR has used the iPhone and Android markets to expand to listeners through those capabilities. NPR staff also take pictures for their website which show you pictures. The radio’s job is to paint that picture for the listener.

It is very difficult to work with three mediums (radio, text, video) so NPR typically just does text and radio.

Historically, NPR has produced great audio. Now, they have also added great text to their capabilities.

Don’t cover events, cover implications.

At the Post, he tried to bring talk radio into text form through interactivity with the audience.

On NPR’s Facebookpage, they take stories that never got huge amounts of views on their site and add them onto their Facebook page so it can receive more views.

Twitter is also a very dynamic form of social media for NPR. Andy Carvinand others tweet some stories for their followers and turned the reporting process inside-out to show everyone how it’s done.

These social mediums are great ways to tell people what is going on air soon. It also helps show how interactive the hosts are.

NPR’s job is to cover news and break it in every possible way whether its on the radio, blogging, etc.

But with the way that technology has constantly been improving, the role of the editors has been nearly erased. Rather than waiting for and hoping that the editors will publish what you’ve written, reporters can take a video of anything interesting that they see and post it to their computers and the internet for the readers to view.

Professional journalists are scared of citizen journalists.

We are now living in a one-click world and citizen journalists are now able to snap pictures, take videos, take audio of anything going on even quicker than a typical journalist could at times. This ability could steal viewers from the professional journalist and attract them to that citizen journalist’s publication.

You must have news that interacts with the audience nowadays.

Traditional journalists would find a story, report the news and that was it. Now, they must worry about getting the viewers involved and interacting with them to keep them engaged. This transition can be difficult for some.

Work at a small place early to get learning experience and make mistakes.

By doing so, you’ll gain experience and be able to get published without having extreme pressure and demand of needing to be perfect.

He eventually focused his energy into adding another element into his repertoire in order to be able to compete better. He added a video element to his game which helped him stand out amongst his other journalists at the Washington Post. It gave him more power as a writer having another aspect to add to it.

As important as it is to have unique abilities in one particular area, BJ made an important point to talk about the necessity of being able to do everything — writing, radio, television, video, internet.

By being able to do everything, you’ll be able to do your one “specialty’ even better than you thought. If you’re unwilling to change, you will get left behind.

He showed us a virtual tour that he created about Mason’s campus. It was incredibly cool to see.

He also showed us how Facebook was used as a storytelling device as well as Storify.

How to get the audience involved:

Crowdsourcing (at both local and hyperlocal levels)

Comments

Facebook

When creating a blog, know what you do and do it best.

People who blog do it to be an authority in their community and to be respected for their passionate dedication rather than for money. These same people want their audience to become passionate and care.

The blogs tell people what is going on in that specific community that is not being covered by anyone else.

Computational journalism: Using the computer to tell stories

API: Giving people ability to create data tables

As a Twitter user, Potts surprisingly felt that it was not a useful tool except for publicity. When he posts a new blog on his site, he will post that URL on his Twitter and gets many hits from that.

The most important technological tool for journalists in the last five years?

The cell phone.

With social media, the super fast speed can be both an advantage and a disadvantage because some people are struggling to keep up with the need to publish as soon as possible and multiple times throughout the day instead of having one deadline.

It also exposes laziness because journalists may not have the pride in their work to get it right the firs time instead of doing it lazily and waiting for their editor to fix the mistakes.

Newspapers are struggling to realize that there are websites with better writing to give the same information that they give the day after.

Living in a “river of news,” it is important for each person to individually be able to filter their own news.

Steve Buttry, Director of Community Engagement at TBD, spoke to our Comm 371 class about the abilities and effects of video storytelling and how important of a tool it is to help show and explain events.

As a writer, you have control of the story. The user can browse to the page they want to read, skim over certain information, etc.

But with video storytelling, there is shared control of the story with the user. There are pictures, videos, graphics, interviews, etc.to keep the reader engaged and able to find out as much of the story as possible — things that wouldn’t be able to be seen or found in a print article.

Nothing is as impactful as being able to scroll your mouse over an image or play a video that gives more meaning and more detail about what is being reported. It doesn’t matter how many pictures you have in a print newspaper to compensate.

Think of how the story will affect somebody and what needs to be gathered to tell the story beyond the facts. The images, the context, the maps are all extremely important tools to interest the viewer.

Developing storytelling skills will:

Create a comfort level with working with all the tools necessary to create a story through video

Allow you to do videos in less time and it will become less of an issue as time goes on

Help learn a lot and be able to apply certain aspects to the next story you do

The ever-changing world social media is a new concept but it can even help you become a better writer.

Always be curious. If you don’t know the answer to something, ask somebody. Push through any fear or resistance to get what you want.

A very interesting idea that Steve mentioned was to copy and paste your lead into Twitter — if it doesn’t fit, it’s probably too long!

With the world turning to the internet, NBC Washington takes their television content and puts it on their website.

The sooner you get stories out on Twitter, Facebook, Tumblr, etc. the more people will acknowledge you as a consistently good reporter. Thus, you will receive more traffic and gain attention. You want to be the first to say that you broke the story and knew about it before anyone else.

Important thought:

The good, basic journalistic reporting is the start to anything. You need to ask the best questions to get the best answers for a unique story.

Connectingwith the audience is good to build a relationship with viewers and interact to gain attention. Pat Collinsdoes a great job of this, taking 20 minutes out of every day to answer questions from his audience via the internet.

NBC Washington takes plenty of videos from people in the area to collaborate with them and share information. With videos, people love raw footage rather than someone anchoring the video segment.