8 comments:

Anonymous
said...

I'm sorry...but that was horrible. I know we all want to stay away from the "severe weather doppler 7000" promos...but those are way more effective than this spot. I didn't get the shot of the kids. It felt like it was forced NOT to be a typical weather promo. I mean you could at least find a real lawn to shoot your talent on!

We did a series of spots very similar to this premise a few years back for KTVT in Dallas...showcasing what our Chief Met might have been like as a kid. I think that kind of concept can work IF you make the connection between the child's fascination and interest in the weather and then tie it into his level of experience and professionalism today. I feel like we made that connection in each of our spots. I'm not going to comment on these specifically but will say I applaud any attempt to break outside the 'weather guy in the weathercenter' box. Thanks for showcasing all these promos Don...I enjoy seeing them. See you all in Vegas!

There is a Janice Huff promo for WNBC from years ago. I have a file of it on my computer, but because someone gave it to me I don't think I can upload it. It has an incredible VO artist doing the read talking about how 'a little girl from harlem' would visit her grand dad in South Carolina and the 'weather had the time and the space to paint the sky with color'. I think it's actually shot on a soundstage, and not on location. It looks amazing, but I predict it had at least a $100k budget. It's a minute long and makes a great emotional connection with an adorable young child before you find out about :35 seconds in that 'Janice' is 'Janice Huff'. One of my favorite spots of all time if you can't tell by this rant. If you've seen it, you probably know why.