Monaco is a small country, but well known all over the world. All over the world it is known as a place of luxury. Every year a lot of tourists visit Monaco to have a good vacation visiting casinos, luxury restaurants and off course to do a shopping in a most known, luxury brands. In…

To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. There are conventional foundations for ensuring success of a brand and…

While the word ‘luxury’ is used in daily lives to refer to certain lifestyle, the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month, a pair of reebok shoes would be a really big luxury item for you. On the other hand, if you are going to a…

Over years, India’s tryst with luxury brands has changed gears. With high disposable incomes and a penchant for all things luxury amongst affluent Indians on the rise, the country is emerging as the next stopover for global luxury brands such as Gucci, Christian Dior and Versace. However, we must realize that Luxury marketing is a…

A luxury brand is a brand for which most of products offered are luxury goods. Luxury goods in general refer to products or services which are not fundamental and can be described as affluence. The three words which compliment luxury brands are high price, high quality and prestige. These brands create and set the seasonal…

Lack of quality luxury space, environment and dearth of high street or super premium malls is a prime reason for restricted presence of luxury brands in India, thus there is a dire need for modernized and dedicated luxury retail areas in protected vicinities such as airports, according to a recent ASSOCHAM-KPMG joint study. “Setting up…

Introduction What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naive. Luxury is constantly on move as said by many economists (Kapferer 2008, p. 96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing…

Currently the fourth largest spirit brand in the world, Absolut Vodka is a subsidiary of Pernod Ricard, the world’s co-leader in spirits and wines. (Top Ten Premium Spirit Brands Worldwide 2007, 2007). Considerably young in the market, and then a part of ‘V & S Vin and Sprit’, Absolut started branding and exporting their premium…

Apple’s encouragement of differentiation between product designs and its promotion of secrecy around new product launches heightens the Apple mystique. These create the Apple “halo effect,” where a buyer of one Apple product has a high probability of returning to Apple for other products as well. Apple’s has emphasized its unique retail stores through design…

Arrowood Times are not promising for boutique American wineries, with many closing, plowing under their fields, or selling | | | |out to larger interests who have the resources to survive the down market. The worldwide glut of wine grapes from a | | | |succession of bumper harvests, increased competition from bottom tier and…

Introduction: A couple of generations ago, a typical purchase decision for the average Indian would be choosing between, say, clothes and electronic goods whenever they had a little cash to spare. Today, the customers’ dilemma involves making up their mind between Prada and Gucci, Merc and Lamborghini. Marie Antoinette would say, “If they can’t have…

1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use…

Bovis homes group PLC, a leading UK house builder, had to review its corporate plans as a result of the recession and major cuts in government spending on building projects. Gives the high level of change in economic and political environments, is there any point in corporate planning? Justify your answer with reference to the…

I- Introduction Luxury Market has been important parts of the global retail market as well an important part of the global economy. Bain & Company (2011) estimate the value of traditional luxury market including fashion, jewellery and Dinnerware line represents approximately € 150 billion to € 200 billion in 2010 which is an dramatic increase…

1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform, a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for…

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