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Emmy Award Nominations Grow for Netflix, Amazon and Yahoo

Netflix, Amazon and even Yahoo took home record numbers of Emmy Award nominations on Thursday, further validating streaming services that have become rivals to traditional television networks.

The critical acclaim for shows such as Netflix’s “House of Cards” and “Orange is the New Black” and Amazon’s “Transparent” provides more than just an ego boost to the streaming companies.

As Netflix, Hulu and Amazon try to grow their audiences, they see original programming as the key to attract and keep customers who have many choices for online entertainment.

Netflix led streaming companies with 34 Emmy nominations, up from 31 last year and 14 nominations in 2013. The most went to “House of Cards,” which received 11 nominations including best drama series and best actress and actor in a drama series (Robin Wright and Kevin Spacey, respectively). New Netflix series “Unbreakable Kimmy Schmidt” was nominated for Outstanding Comedy Series and Lily Tomlin joined nominees for best actress in a comedy series for “Grace and Frankie.” Ben Mendelsohn of Netflix’s new “Bloodline” series was nominated for best supporting actor in a drama series.