On the first of the SIIMA event, generation next awards were bestowed on talented individuals from all four south industries. The nominees were chosen by a team of experts under various categories in all four south Indian film industries and the winners were selected based on public voting.

Malayalam actor Nivin Pauly of "Neram" fame won the rising star of south Indian cinema (Male) award, while Nithya Menon won the same award in the female category. Actress Asin, who is well known in both south Indian cinema and Bollywood, has received the pride of south Indian cinema award.

Here is the list of winners at the generation next awards

Rising Star of South Indian Cinema (Female) -Nitya Menen

Rising Star of South Indian Cinema (Male)-Nivin Pauly

Romantic Star of South Indian Cinema-Diganth

Sensational Music Director-Anirudh

Sensational Debut of the Year-Udayanidhi Stalin

Sensation Innovative Marketing-3

Stylish Actress of South Indian Cinema-Sruthi Haasan

Pride of South Indian Cinema-Asin

Youth Icon of South Indian Cinema-Kajal Aggarwal

Besides gen next awards, technical and music awards were also given on the first day event. In Tamil category, Dhanush won the best play back singer (male) award for "Why This Kolaveri Di" song. Composer Harrish bagged the best music director award for Vijay's "Thuppakki."

Also, check below pictures of some of the celebrities who dazzled on the red carpet.