Monthly Archives: June 2014

11 Direct Mail Marketing Secrets

Remember when getting a letter in the mail was exciting? So do we. But how do you recreate that feeling and get customers excited about your business when they’re facing a sea of junk mail, flyers and credit card offers? We asked 11 members of the Young Entrepreneur Council (YEC) their top secrets for making direct mail […]…

Five Ways to Capture E-mail Addresses of Landing Page Visitors

Most Internet marketers I know who use landing pages to make direct sales online focus on conversion: getting the maximum number of visitors to the landing page to place an order for the product being advertised. Other Internet marketers, when writing landing page copy, focus not only on conversion, but also on search engine optimization: […]…

How to Write Subject Lines That Get Your E-Mail Opened and Read

When prospects get your e-mail marketing message, they make a quick decision, usually in a couple of seconds, to open or delete it based largely on the subject line. But given the glut of promotional e-mail today, how can you convince a busy prospect—in just a few words—that your message is worthy of attention? The […]…

What Good Salesmanship Never Does

Never trust quotes you find on the Internet, including this one.” – Abraham Lincoln Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, […]…

10 Little-known Formulas for Successful Advertising

ACCA Awareness, Comprehension, Conviction, Action. Similar to the AIDA formula, this one stresses comprehension and understanding of the message, more so than the desire found in AIDA. It sounds more valid and truer. AIDPPC Attention, Interest, Description, Persuasion, Proof, Close. Also similar to AIDA, this formula is geared towards sales letters and what Robert Collier […]…