A new study found that millennials are ditching the breakfast choice because of the pain in having to clean the bowl.

Bruce Bennett

File photo of a bowl of Wheaties cereal.

According to The New York Times, 40 percent of millennials recently surveyed by Mintel said cereal was an “inconvenient breakfast choice because they had to clean up after eating it.” The poll found that millennials, or those aged 18 to 33, favored smoothies, protein bars or oatmeal instead.

“They have to embrace that people love the flavor and texture of cereal and the vintage nature, but it’s not about breakfast,” Christina Tosi, the New York pastry chef who founded the Milk Bar cafes, told The New York Times. The Times added that to combat the lack of millennial cereal eaters, companies will continue to create healthier and organic options.

These facts coincide with a recent report from The Washington Post that found sales of breakfast cereals declined by 30 percent in the past 15 years in the United States. Their report added that it likely was linked to another survey.

In 2014, Braun Research found that only 28 percent of parents made their kids perform household chores compared to 82 percent of parents who said they used to perform chores as kids.

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