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Cartoon Network boss quits over bomb scare

Jim Samples is taking the fall for the marketing debacle at Turner Broadcasting.

February 9 2007: 3:17 PM EST

NEW YORK (CNNMoney.com) -- The head of Cartoon Network resigned Friday after the network's guerilla marketing scheme for one of its shows went bad last week and led to a bomb scare in Boston - a fiasco that cost its parent company $2 million.

In a letter to employees, Jim Samples, the general manager and executive vice president of the network, wrote: "I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch."

Turner Broadcasting System and Interference Inc. agreed to pay $2 million to make amends for last Wednesday's bomb scare in Boston, the Massachusetts attorney general said Monday. TBS is the parent of the Cartoon Network, which initiated the marketing scheme. CNN, CNNMoney.com and TBS are all owned by Time Warner Inc. (Charts), the world's largest media company.

Samples had been with Atlanta-based Cartoon Network for 13 years.

In the marketing scheme, battery-powered cartoon advertising signs were placed around Boston and other cities for Aqua Teen Hunger Force, a show that's on the Cartoon Network's late-night Adult Swim programming. The signs led to a massive security alert around Boston.