The interaction between salesperson and customer should be sharp and alert, as a mountaineer scanning the mountain for the next level.In a full evening inspiring presentation, Ad van Beek and the audience will scan in on a sharp interaction with a potential customer.What is interaction? It’s never about price or product. The sales person should have pride and passion, empathy and guts. Only then a customer becomes a client and ultimately a fan or ambassador.

The store is where it happens: this is where the customer spends his money, a customer with desires and preferences. The moment the customer is approached, not as a regular consumer but as a visitor who expects something.Making a difference is the key to success.