Staying in touch with those families who have come to you in the past, keeping those relationships intact is central to creating repeat business. I recommend that funeral homes build a data base of past clients, and regularly make contact with them.

There are many opportunities to send a card: major holidays, anniversary dates of the passing of their loved one – or just seasonal greetings. Those establishments that stage events (guided history tours of the cemetery notables, art or music gatherings) can also send personal invitations to their list members.

One great Internet based tool I suggest is Send Out Cards. With their program you can quickly and easily create your contacts list, noting significant dates for each contact.

With hundreds of personalized cards to choose from, your staff can inexpensively design contact campaigns where cards are printed and mailed on your behalf. It’s never been easier to stay in close touch – at the heart level – with your client families.

We’ve corrected the link. Kim advises us that the domain forwarding service (which tells the computer that people looking for http://www.marketingfuneralservices.com should be forwarded to http://www.kimstaceycopywriter.com) stopped working.
Of course, this points out the importance of checking your website periodically. I check mine (at least the big ones – this one and cotcovers.com) daily.