January 2013 Mini USA Sales Charts

Mini car sales rose 10% in the first month of 2013 as total U.S. auto sales volume jumped 14%. Sales of the Cooper Hardtop, Cooper Convertible, and Countryman increased on a year-over-year basis. Clubman sales dropped 4.6%; the Coupe ws down 34%. The Clubman ended 2012 down 16% compared with 2011.

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Mini accounted for 18.2% of BMW of North America LLC’s total volume in January 2013, up from 16.9% in the same period of 2012. Much of the Mini brand’s importance, volume-wise, stemmed from the fact that the company’s best-selling model, the BMW 3-Series, fell 28% to just 4831 sales in January. At this point last year the 3-Series was worth 33.9% of BMW Group volume in America. Last month that figure fell to 23.9%, and Mini played a part in picking up some of the slack. Sales of the 1-Series, 5-Series, and 7-Series also fell, but BMW added 1165 X1 sales to the count.

Mini, meanwhile, added 165 sales from the Roadster, a car that wasn’t on sale at this time last year. Exclude it from the equation and Mini sales were actually up just 5.4%. Mini was America’s 29th-ranked brand in January. Fiat sold 2503 cars – a 31% increase – which was enough to make the Italian brand America’s 31st-ranked make. Volkswagen sold 1730 Beetle hardtops, a 25% jump, and 502 Beetle Convertibles for an overall Beetle increase of 59%, or 831 units, and a total of 2232 sales.