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Friday, November 25

[Media Invitation] - Raffles City Whimsical Christmas Celebration

Celebrate this festive season with Raffles City as the mall brings shoppers a whimsical Christmas through its first pop-up collaboration with well-known Japanese lifestyle brand, CRAFTHOLIC. From 18 November to 27 December 2016, shoppers can soak into the atmosphere of warmth and joy with a series of CRAFTHOLIC-themed activities as well as exclusive merchandise at the arts and fashion-centric mall. This is also the first year that the iconic Raffles City Christmas Tree, designed with CRAFTHOLIC-inspired motifs, is located indoors at the Level 3 Atrium.

RAFFLES CITY SINGAPORE x CRAFTHOLIC 2016 ACTIVITIES

RAFFLES CITY WHIMS & WONDERS CHRSTMAS TREE

Standing at an enchanting height of 15 metres, the photogenic Christmas tree is adorned with decorative ornaments in artistic CRAFTHOLIC motifs and glittering colourful lights.

The tree provides the perfect photo backdrop for shoppers to bask in the holiday spirit. From 18 November to 27 December 2016, shoppers who post a picture of themselves and their family members or friends taken with Raffles City’s Christmas Tree on their Instagram stand to WIN a $100 Raffles City shopping voucher.

To participate, shoppers simply need to include a caption on their photo submissions; hashtag #RCSChristmas and set their Instagram profiles to public. Five entries with the most creative or whimsical caption will win the vouchers at the end of the contest period.

RAFFLES CITY CRAFTHOLIC GIFT WITH PURCHASE

To make the year-end shopping more enjoyable, shoppers will be rewarded with a gift when they make purchases at Raffles City this festive season! The first 1,500 shoppers who spend a minimum of $500nett using their American Express® cards, from 18 November to 27 December 2016, can redeem a complimentary CRAFTHOLIC hugging cushion, worth $35.

Ms Ikuko YamamotoCreator of CRAFTHOLIC

Ms Ikuko Yamamoto, 31, started her interest in designing since her college days as she was always doodling on her notes. Graduated with a Major in Stylist Course from the prestigious Bunka Fashion College in 2005, she joined ACCENT Corporation, a Tokyo-based interior goods and lifestyle company, and created CRAFTHOLIC in 2008.

As the creator and designer of CRAFTHOLIC, Ms Yamamoto oversees the design, supervision and branding aspects of CRAFTHOLIC. Apart from collaborations with other brands and companies in and outside of Japan, Ms Yamamoto also hopes to share Japanese traditional culture and ceramic art with CRAFTHOLIC supporters by combining it into her designs, using KUTANIYAKI and ARITAYAKI, a type of pottery.

There are currently 42 CRAFTHOLIC outlets in Japan, as well as in countries, such as Singapore, Taiwan, Hong Kong, Indonesia, Czech Republic and Paris.