Honda: “Stepping” (Starts at 00:06) – UK

This visual symphony is typical of Honda’s exceptional advertising in the UK. Director Kim Gehrig has beautifully married physical theatre and special effects, and the outcome is mesmerising. If cars sold wholly on the basis of their advertising, then every other car out there would be a Honda. Agency:mcgarrybowenDirector:Kim Gehrig

Pot Noodle: “The Ring” (Starts at 01:07) – UK

Stick-thin, but packed full of northern grit (and chicken and mushroom), the protagonist of this advert is determined to make the poster on his wall a reality … he’s training for the big fight in Vegas. Will he make it? And, more importantly, what exactly will he do if he gets there?Agency:Lucky GeneralsDirector:Nick Ball

Gatorade: “Unmatched” (Starts at 02:12) – USA

Twenty one Grand Slam victories later, Serena Williams’ inner child must be pretty satisfied with how her adult self has fared. In this stirring ad for Gatorade, an interviewer asks the young Serena what tennis player she’d want to be like. In light of her achievements, Serena’s answer to the question is just about perfect.Agency:TBWA Chiat Day (Los Angeles)Director:Ron Yassen

Under Armour: “Rule Yourself” (Starts at 03:16) – USA

Misty Copeland, principal dancer at the American Ballet Theatre; golf champion Jordan Spieth; and NBA MVP Stephen Curry offer some idea of the dedication required to make it to the top of the tree in this fantastic looking advert from America.Agency:Droga5 (New York)Director:Wally Pfister

McCoy’s: “Car-aoke” (Starts at 04:20) – UK

A plumber offes a showstopping rendition of Ella Henderson’s Ghost in this funny advert for McCoy’s crisps. He was really just burbling away to himself until he was inspired by the product to properly ‘go for it’. Much of the comedy is provided by the understated admiration of the onlookers who appear to be willing him on … to no great effect.Agency:BMBDirector:rebel@outsider