This is important, because that’s the CW from the pundits, and it’s simply wrong. Jay Rosen, Michael Kinsley, and Michael Wolff, to name a few, are full of advice about what Newsweek should have been doing, and even if we had adopted every single proposal, it still wouldn’t change the simple fact that, 30 years ago if you were a national advertiser who wanted to reach a certain type of reader in print, Time and Newsweek were about the only games in town. The newsweeklies used to sit in a really valuable, powerful niche, and while we still think there’s a lot of value we deliver to advertisers, we’re no longer alone in being able to do that. The competition is much tougher, and the profits are harder to come by, for everyone, and that is why we’re where we are today, not because we didn’t do what some guy who’s never even run a business (well, Wolff, OK, but we all know how that turned out) said.