CONSULTING

StoryFuel equips marketers and publishers with the skills and strategies they need to tell better brand stories.

Consulting packages vary, based on needs of our clients and the stage of their journey into the world of brand storytelling. Most clients start with a Brand Storytelling Salon to assess their needs, and then opt for ongoing access to StoryFuel to guide in implementation of recommendations.

Reach out to share more about your journey and challenges, and to learn how StoryFuel can help.

for publishers

Native advertising can provide substantial revenue for publishers, but establishing and scaling a branded content team and practice can be challenging. StoryFuel can help your team reach your goal of brand content profitability sooner.

StoryFuel has worked with publishers ranging from The Washington Post and The Street to Apartment Therapy and ThriveGlobal, advising on native ad products, pricing & packaging, team structure, and content studio publicity, and have offered competitive content audits, facilitated brainstorm sessions, and content sales training.

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Consulting for Publishers

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for brands

As brands become publishers themselves, StoryFuel can act as an editorial guide, easing your journey into the world of brand storytelling.

This has included facilitating the creation and optimization of native advertising and brand content programs, practices, teams and strategies, completing competitive content audits, training content hires, and more, for brand ranging from national insurance companies to local jewelers.

Want to Pick My brain?

Don't need a full consulting package, but want a bit of insight on a brand storytelling, content marketing or related media challenge you're facing?

Use the button below to book a call with StoryFuel founder Melanie Deziel for 30 or 60 minutes to get some custom help.

This option is perfect for journalists wondering how to get into brand storytelling, bloggers with questions about implementing native advertising, media startups, small brands with content marketing questions, and even new speakers looking for advice.

PAST CLIENTS

StoryFuel has worked with a wide range of clients, ranging from national insurance companies and global publishers, to niche apps and local diamond jewelers.

We have given brand storytelling workshops for Elite Daily, Oath, BrandMovers, Equinix, Native Ad Institute, and more. We have consulted on brand content strategy and native advertising strategy for WebMD, The Washington Post, Apartment Therapy, TheStreet, Thrive Global, Period Tracker App, Sagacity Media, and more. We have participated in the launch of publisher branded content studios around the globe, including content studios in Belgium, Sweden, and New Zealand.

*Some of these clients received consulting under StoryFuel's former name, Mdeziel Media.

"Melanie compiled an in-depth competitive analysis to help our content team better understand the market landscape, see who else our top brand partners were spending with, and understand the white space for our team to grow and succeed. She presented all these findings to our team and spent hours answering our questions, helping to position us for success."

"I previously worked with Melanie on multiple branded content initiatives at Time Inc., so when we needed some assistance with brand content at WebMD, I knew where to go. As a consultant, she functioned like a member of our team, assisting with brainstorming creative and educational content programs and helping to create strategic distribution plans that leveraged our strengths. If you're looking to scale your brand content team, Melanie can help!"

When we were launching Thrive Global, and we knew that branded partnerships would be an important revenue stream, the first person we thought to bring in was Melanie. She was a tremendous asset helping us establish the framework — pricing, packaging and best practices — for a successful launch partnership and sustainable branded content unit that continues to thrive today.

"During the year that we worked together, Melanie played a vital role in the creation a branded content practice at TheStreet. Her competitive research and reports helped us identify where we should (and shouldn't) focus our attention, and she helped educate and coordinate with all the various internal teams that played a role in this process, from Sales and Marketing to Ad Ops and Editorial."

"I met Melanie at a Syracuse University alumni event, and decided to bring her in at TheStreet to assist in the creation and optimization of a branded content team and practice. We knew that branded content could provide substantial revenue, but Melanie helped us analyze the landscape through the lens of our own audience and capabilities, identify unique opportunities, educate our staff, and create an actionable plan for creating branded content that works for our audience and our brand partners."