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Human centered innovation is the key to success in B2B

The lines between B2B and B2C business models are getting blurrier every day. In fact, there may come a time when those terms will lose most of their meaning. With the rapid pace of technological development, and new players disrupting nearly every market, the only thing that matters today is having the best possible customer experience.

Especially in B2B, face-to-face interaction is still a big part of daily operations. However, employees and customers are rarely empowered with the smooth digital services they know so well from their private lives. As a result, process efficiency and customer intimacy do not reach their full potential.

Companies that do embrace digital are gaining ground quickly, sometimes even changing the traditional supply chain. Having such a solid digital foundation opens the door to innovation as well. Innovations that make life easier for you and your customers. So, step up, get ahead and invest in customer experience!

Digital is key to add value in B2B industry

Mirabeau has over 16 years of experience in serving B2B’s like wholesalers, manufacturers and service providers to give their customers the best experience. By combining design, technology and insights, we create digital strategies centered around people's needs. To do so, research is a vital part of our process. We base solutions on a deep understanding of human behavior and observing the context of use.

Moreover, companies can only be leaders by quickly addressing new technologies or changing client needs. Customer experience ironically is not just about the customer. Improving employee processes through human centered design and digital tooling is crucial for success. Digitizing operations can save costs, help you operate more effectively and create new digital possibilities for you and your customers.

Especially in B2B, there is a huge potential for new technologies like IoT, AI and VR, cognitive services, chatbots and blockchain. While still in their early phases, we have experience in spotting true potential, estimate business value and help you innovative with a relative low risk.

Our team helps wholesalers, manufacturers and service providers in an entrepreneurial, creative and strategic way in the digital domain. Working in close collaboration with our clients, we ensure their customers experience all the convenience of a digital world.

Do you want to know more about our work in B2B? Please reach out to Marcel Leicher, Client Director at Mirabeau.

Whitepaper: 7 steps to a better customer experienceIn an increasingly more digital world, customers expect comfort, courtesy and above all: speed. What do these expectations mean for the structure of your company? With these 7 steps you can put your mind at ease and meet the future head on. Learn how you can improve your digital customer experience by reading our whitepaper.