The Commerce Marketer Podcast: Site Search, Consumer Experience and the Future of Commerce 2.0

Greg Zakowicz, Senior Commerce Marketing Analyst

Author Bio

Greg Zakowicz is a senior commerce marketing analyst at Oracle + Bronto. With more than 10 years of experience in email, mobile and social media marketing, Zakowicz knows the retail industry and its challenges, staying on top of the latest trends by leveraging deep insight into the marketing spectrum. His subject matter expertise stems from his experience in providing commerce marketers — including numerous Internet Retailer Top 1000 clients — with in-depth analysis of their marketing programs, recommendations for improvement, best practice support and implementation guidance and execution.

Zakowicz is a frequent webinar speaker and presenter at ecommerce events, such as Fashion Digital New York, SIA Snow Show and ROI Revolution Summit. He has been published by top retail and marketing publications, including Power Retail and Inside Retail, and is a regular contributor to Bronto’s Commerce Marketing blog. You can follow him on Twitter at @WhatsGregDoing.

Technology is evolving quickly, and the way consumers interact with retailers is changing just as fast. From mobile browsing to voice commands, retailers need to take stock of the experiences they provide and how well they are meeting consumer expectations.

In this episode of The Commerce Marketer Podcast, Something Digital’s Phillip Jackson and I discuss how site search is changing, the expectations of today’s consumers and what the future looks like for commerce marketers.

In part 1, you’ll hear about:

Phillip’s background and his former life as a rock star … seriously!

Why you’re not competing with Amazon. (8:20)

Whether site search is the most important step in the customer journey. (10:00)

How mobile devices and spoken word affect site search. (14:15)

The biggest misconception about site search. (23:00)

In part 2, we discuss:

The new paradigm of mobile computing and platforms of the future. (2:00)