Intrepid News

Intrepid Garners Four Silver Anvils, PR Industry’s Highest Honor

Recognition marks agency’s 7th Silver Anvil

New York (June 10, 2016)—Intrepid, a Salt Lake-based strategic communication firm, earned four of the public relations industry’s most prestigious honors at last night’s Silver Anvil Awards in New York City.

“This campaign exemplifies our approach of connecting clients with their key audiences,” Intrepid President Chris Thomas said. “We conducted research to better understand the attitudes and perceptions of mothers regarding their children walking and biking to school and then working with them designed a strategic program, including a smartphone app, to boldly engage in this important activity.”

During the first year of the campaign, efforts fostered dramatic changes in behavior with Utah students and parents walking and biking 88,000 miles to school. More than 91,000 car trips were reduced, 37 million grams of CO2 emissions were saved, and app users burned nearly 9 million calories.

The four awards mark Intrepid’s 7th Silver Anvil. Only 16 Silver Anvil awards have been bestowed to Utah organizations in the 70+ year history of the competition.

Other companies and organizations that were awarded 2016 Silver Anvils include: REI, The Home Depot, Michelin, H&R Block, Starbucks, Universal Pictures, the U.S. Air Force, American Greetings and Pfizer.