General Medicine or internal medicine is a branch of medicine which deals with the prevention, diagnosis and subsequent treatment of adult diseases. The specialists who deal with this branch of medicine are called internists and ones who work with children are called pediatricians. General Medicine is further specialized depending on the organ or organ systems, such as cardiology, anesthesiology, endocrinology, nephrology etc. On an average 75,000 medical students choose internal medicine as a career option annually around the world.

The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and developing European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.

The report presents an excellent environmental analysis with emphasis on market drivers, restraints and future opportunities. It gives an impact of various factors on the market with a business perspective and highlights potential shortcomings, advantages for key players and new entrants as well. The global publishing market for general medicine education is highly dynamic in nature since there is a strong disparity in the availability and adoption of modern technology along with its cost. It is estimated that in the Asian and poorer European regions along with RoW, more than half of the people do not have access to internet as a source of education in their homes. This severely undermines the quality of education. Printed books and literature are thus the major tools of spreading education here.

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