Reading Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop

Harrison, S (2000): Public Relations: an introduction 2nd edition, Routledge Available from the bookshop

Must read,… PR Week (IPR) Available in Park Square Public Relations Quarterly Available in Park Square Public relations tactics Available via Ebsco Host Journal of Public Relations Research Available via Ebsco Host

PR Week (IPR) Available in Park Square

Public Relations Quarterly Available in Park Square

Public relations tactics Available via Ebsco Host

Journal of Public Relations Research Available via Ebsco Host

Getting involved… Institute of Public Relations http://www.ipr.org.uk/ International Public Relations Association http://www.ipranet.org/

Institute of Public Relations http://www.ipr.org.uk/

International Public Relations Association http://www.ipranet.org/

Getting involved even more… IPR Career Day see notice board for more details! 28 November 2002 Regents College London Find out more about a career in PR Meet prospective colleagues and employers Talk to industry professionals Hear the views of influential PR practitioners Learn more about postgraduate and other training

IPR Career Day see notice board for more details! 28 November 2002 Regents College London Find out more about a career in PR

And now,… PR! Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends” (Cutlip 1994)

Public relations is the management function that identifies, establishes, and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends” (Cutlip 1994)

So what…Marketing Think 4Ps Very limited (Product/Customer) What about: Company image Suppliers Work force Community at large

Think 4Ps

Very limited (Product/Customer)

What about:

Company image

Suppliers

Work force

Community at large

So what…Advertising 1200 advertising messages a day Think AI DA What is the value of trust? Whom do you trust more: Some advertising or someone you know?

1200 advertising messages a day

Think AI DA

What is the value of trust?

Whom do you trust more: Some advertising or someone you know?

So what… Propaganda It’s often not really the truth,… How often will you trust a friend that is a liar? How often will you trust a machiavellian person?

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