July 2008 Comic Book Sales to Comics Shops

Estimated Comics Shipped to North American Comics Shops
Based on Reports from Diamond Comic Distributors

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Secret Invasion continued to lead the market in a month that was down slightly from the year before on the comics side but up strongly on the graphic novel side, thanks to the rerelease of the Watchmen graphic novel in advance of the 2009 film.

The net result was
a 13% increase overall, pushing the market back into positive territory for 2008.

This list includes all items on Diamond's Top 300 chart. If you don't see a book, Diamond released no data for it.
Items marked with asterisks [*] had their reported orders reduced by 10% due to returnability.
Distributor charts are regional commodity reports, not measures of a work's total reach. Read our FAQ.
The links lead to current listings for each item on eBay. You can also find the books at your comics shop.

Note: This category diverges slightly from Diamond's reported measures for all comics and graphic novels. Slight differences are introduced by the presence of magazines and other factors.

Average cost of comics in the Top 300:$3.35

Average cost of comics in the Top 300, weighted by orders:$3.25

Average cost of comics in the Top 25:$3.19

Median cost of comics in the Top 300:$2.99

Most common cost of comics in the Top 300:$2.99

MARKET SHARES

Share of Overall Units

Marvel

43.55%

DC

32.46%

Image

4.35%

Dark Horse

4.34%

IDW

3.54%

Dynamic

1.94%

Viz

0.93%

Devils Due

0.84%

Zenescope

0.83%

Wizard

0.62%

Avatar

0.54%

Tokyopop

0.53%

Archie

0.50%

Boom

0.34%

Virgin

0.33%

Random House

0.32%

Oni

0.20%

Eaglemoss

0.11%

Fantagraphics

0.09%

Gemstone

0.06%

Other

3.59%

Share of Overall Dollars

Marvel

39.11%

DC

30.08%

Image

5.37%

Dark Horse

5.15%

IDW

3.76%

Dynamic

1.70%

Viz

1.68%

Devils Due

1.34%

Tokyopop

1.21%

Random House

0.88%

Wizard

0.76%

Zenescope

0.71%

Avatar

0.49%

Boom

0.38%

Gemstone

0.38%

Fantagraphics

0.36%

Archie

0.35%

Eaglemoss

0.33%

Virgin

0.32%

Oni

0.28%

Other

5.37%

Items in Top 300

Marvel

99

DC

97

Image

26

IDW

21

Dynamic

13

Dark Horse

12

Zenescope

7

Devil's Due

6

Avatar

4

Bongo

3

Archie

2

Radical

2

Virgin

2

Aardvark-Vanaheim

1

Abstract

1

Boom

1

Broadsword

1

Dabel

1

Oni

1

Share of Units in Top 300

Marvel

48.47%

DC

34.52%

Dark Horse

3.89%

Image

3.87%

IDW

3.46%

Dynamic

2.18%

Zenescope

0.85%

Devil's Due

0.71%

Avatar

0.49%

Bongo

0.30%

Virgin

0.22%

Abstract

0.20%

Archie

0.17%

Radical

0.15%

Broadsword

0.13%

Dabel

0.12%

Oni

0.11%

Aardvark-Vanaheim

0.10%

Boom

0.07%

Share of Dollars in Top 300

Marvel

48.74%

DC

33.21%

IDW

4.25%

Image

3.95%

Dark Horse

3.58%

Dynamic

2.20%

Devil's Due

1.07%

Zenescope

0.82%

Avatar

0.59%

Bongo

0.28%

Virgin

0.28%

Abstract

0.21%

Dabel

0.14%

Radical

0.14%

Oni

0.14%

Archie

0.12%

Broadsword

0.12%

Aardvark-Vanaheim

0.09%

Boom

0.09%

Dollar Share of Top 300 Comics & Top 100 TPBs

Marvel

46.41%

DC

33.81%

Image

4.75%

IDW

3.94%

Dark Horse

3.90%

Dynamic

1.80%

Devil's Due

1.00%

Zenescope

0.67%

Avatar

0.48%

Random House

0.42%

Gemstone

0.41%

Tokyopop

0.31%

Bongo

0.23%

Virgin

0.23%

HarperCollins

0.22%

Viz

0.21%

Abstract

0.17%

Archie

0.14%

Studio Foglio

0.14%

Dabel

0.12%

Radical

0.12%

Oni

0.11%

Scholastic

0.10%

Broadsword

0.09%

Top Shelf

0.08%

Aardvark-Vanaheim

0.07%

Boom

0.07%

THE FINE PRINT

The monthly sales estimates at right are for items shipped by Diamond Comic Distributors, the largest comic-book distributor in North America.

Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

The figures represent only those comics and graphic novels that Diamond shipped to North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

An item may appear in more than one month's charts due to reorders; for a better idea of a comic book's overall sales, look for its end-of-year sales in the Year Overview section, where available.

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