Tag: game marketing

Hi everyone! I’d like to talk to you about my mammoth. You see, deep down inside I know I am not REALLY a game developer, so obtaining an extraordinary success is crucial because it is the only way to ensure other people’s recognition and respect (especially in the video games industry). Of …

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I’ve always wanted to make my own independent, crazy and never-before-heard-of games* and in the autumn of 2016, my dream got really real: my beloved husband got fired** and he decided he likes my obsessive “optimistic strategy game about travelling, freedom and changing the world” idea enough to pick up Unity and …

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A gamedev told me today: “It is ironic that I actually have to stop development, so I can build a community now.” And it hit me. The problem with marketing is not that it’s hard to do, but that it IS work that you actually have to do. Just like …

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Here’s another failure. And a fresh write-up on a nasty truth. And a lot of talks about Xpocalypses. Yet despite all these sobering lessons and insights, many indie teams still carry on doing the very same mistakes everyone warns about. And I just don’t understand why. It’s simple. In order to …