seconds: Length of time buyers debateinternally about whether or not they can affordone of Judd’s pieces.

“I can see the dials turn,” he said.

20%

cost component OldCoolNow works toward

7

days it takes to come up with a method and practicality of a piece

2

key suppliers OldCoolNow works with (one for lamp-build parts and one for bulbs)

4

tools Judd can’t live without: flathead screwdriver, power drill with

3/8-inch bit, angle grinder, Gorilla Glue

0

stiches Judd has needed from making his creations thus far
“It’s been close a few times.”

Tim Judd, founder of OldCoolNow, is
a self-proclaimed artist/
vandal who hunts down
antiques that speak
to him and reimagines
them into designer
lamps. His refurbished
finds include everything
from 1940s 8mm
projectors and Foldex

20 cameras, to vintage
toys and coin banks—all
resonating with a broad
demographic thanks to
an extremely reasonable
price point. Judd works
alone, but has managed
to keep his sense of
humor well intact along
the way, as indicated in
the following figures.