MEDIA ADVISORY: Pro Football Legend Joe Theismann Talking Football and Helping to Raise Awareness Before the Big Game

Theismann Provides His Football Insights/Predictions, and Advocates for Screening of a "Silent Killer"

DALLAS, TX--(Marketwire - January 13, 2011) -

WHAT:Joe Theismann will be in North Texas this February to see a pro football team crowned champion. But away from the field, he's lending his voice to an important public health issue -- abdominal aortic aneurysms, or AAA (pronounced "Triple A"). Joe's father survived an AAA -- a blood-filled bulge in the abdominal aorta that can burst unexpectedly often with fatal consequences. Joe now serves as an ambassador for the Find the AAAnswers campaign which advocates for increased AAA awareness and preventive screening.

More than one million people in the United States are living with an undiagnosed AAA.1 Risk factors are common -- smokers, age 60+, family history of the disease, high blood pressure, high cholesterol or other heart disease.

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WHY:Getting screened for AAA is a simple step that can help save lives! Screening for AAA is quick and non-invasive, involving a simple ultrasound of the abdomen similar to a pregnancy ultrasound. When detected prior to rupture, 95 percent of AAA can be managed and successfully treated.1 But if the aneurysm ruptures, only 10-25% of people will survive. (2)

To discuss scheduling an interview with Joe Theismann, please contact Kelli Raymor at kraymor@wcgworld.com or 212-301-7185.