How to use the Facebook Audience Insights tool for research

Facebook has a huge database of user info. The Facebook Audience Insights tool is a great opportunity for you tap into it and do your market research and create a buyer persona for your business.

Facebook has a big database.

Facebook has a really big database.

So Facebook has a really, really big database.

And since Facebook has a really, really, REALLY big database, we marketers are looking at it while whispering “my precious” and drooling all over the keyboard.

Well, since Facebook has us marketers by the balls anyway, and they can just sneeze a new buzzword and we’ll get our ears pointed towards California.

The greatest part about Facebook is that they will do whatever they want, and nobody can say ANYTHING about it. They can even lie and come up with excuses and we will forgive them anyway and keep scrolling their screwed up news feed infinitely.

Wasn’t this article about the Facebook Audience Insights tool?

Yeah, yeah, I’m getting there.

So, Facebook has this huge database of people’s info, they have Jewed their way into having. Besides being able to aim at these people whilst creating our advertising campaign, we can also give way to our creative nosiness, and pry into the likes, interests and household information of others.