Doesn't do a thing for me, but I love the steel Daytonas. I can't imagine paying that much for a Rolex when you could have bought a PP, VC, RM, A Lange or similar. But I'm sure they'll sell plenty of them.

Have to agree with Red Bread,
I have a GMT II and Explorer II and as investments the initial outlay 5 years ago to there value now is nearly double, laying out that sort of money on a watch is just crazy but then if you can and you want then you will!

I'd love a PP too and I agree Rolex prices have risen out of reach of old Rolex pricing. The new Explorer is a ton of cash. It has the new Parachrome hairspring but its still way too much. Its as much now as my old Submariner was.

local AD can't seem to move it, it's been on display for over a month, lots of calls but no one seems to think it's worth 80k

I'll let my sales guy know they are still out there. It's weird that it'd be sitting in Cali. I would have thought it would move a bit quicker out there.

BTW all: I went to an invite only Rolex party last night and had a chance to talk to the area rep for quite a while. We basically spoke about Rolex and racing the entire time. Lots of fun! They gave us all a copy of the Rolex Magazine Issue #1. It's essentially all about the Daytona!