Your Vogue history

Ralph Lauren Launches Vintage Venture

RALPH
LAUREN has unveiled a new vintage line. RL Vintage features
pieces hand-picked from the brand's extensive archives and launched
with its own e-commerce site, to allow customers to shop - or
enquire about - the pieces online.

"I am happy to welcome you to RL Vintage, a very personal
experience for collectors who share my love of craftsmanship,
patina, heritage and personal style," said Ralph Lauren.
"Since my childhood, I have been drawn to old things: faded
workshirts, weathered jean jackets, military uniforms, Navajo
blankets, handcrafted furniture, paintings, photographs and all
kinds of vintage vehicles - from a dented pickup to a bold Bugatti.
I love their stories, each artist's hand and their enduring style.
These are the things that have inspired everything I do."

Each season, the designer will select different rare pieces from
the Ralph Lauren archives and curate them within a theme - the
first being The Western Collection. The debut range features
everything from hand-painted fringed jackets to a patchwork Prairie
skirt, or a hand-crafted leather saddle bag - with all prices on
application.

"Not only will we offer these unique items, but we'll also share
with you their individual history," explained the designer.
"Because the passion of collectors is always inspiring, we will
seek them out and share their journey of discovery with you, as
well."

The fashion house has also launched the Bring It Back initiative
to coincide with the new site, whereby customers can browse a list
of iconic Ralph Lauren products - and have their say on which ones
should be brought back into production.