OutLast Youth Concept

In America, up to 1.6 million youth experience homelessness each year. Forty percent of young people experiencing homelessness identify as lesbian, gay, bisexual, transgender or queer (LGBTQ). OutLast Youth is an all volunteer run organization with the heartbeat to raise awareness for this issue in Dallas and to connect these youth to resources that they currently are unaware exist. The campaign included naming, branding and concepts for buy one give one retail items to raise awareness of, reduce and prevent LGBTQ youth homelessness.