If you are looking at a data set for the very first time and wondering where to start or trying to investigate a traffic spike in your existing dashboard, Explorer is a new feature from Data Studio that will be your new best friend. Data Studio Explorer (still in beta...

The Pareto Principle states that, for many events, roughly 80% of the effects come from 20% of the causes. The same is likely true for your marketing efforts: 80% of revenue can be attributed to 20% of your customers. Not all customers are created equal and those who...