ARBS Trade Stand Design & Management

318 has been working with temperzone Australia on their trade show stands for the industry ARBS Exhibition since 2006. Each show we have produced an engaging and relevant trade stand for temperzone allowing them to stand out from the generic trade stands that can be seen everywhere.

This year temperzone were launching some new technology improving the control and functionality of their range. We came up with the “Discover” theme inviting visitors to the trade stand to Discover what temperzone has to offer.

The hero of the trade stand was a new unit that we showcased in the Discover Room. The unit was operational with all the controls and software solutions connected and active. Guests could actually see, feel and hear the unit working while learning the finer points from temperzone’s staff.

318 also organised actors for the day to help keep things flowing and prepared scripts for them to help engage with visitors to meet and greet and show them around until a temperzone staff member was available to take them through the products in more detail.

318 is involved in all aspects of the trade stand development and management for ARBS with temperzone. We come up with the initial concepts after briefing meetings regarding current trends and new information within the company. We then develop the artwork and present in a 3D format the many angles the stand will look together with colour themes and props. At this stage a budget is costed and presented and when approved we arrange for the construction, transport and installation of the stand, pick up the suppliers products and any necessary audiovisual components. We even organise the catering for the stand which includes light snacks, tea and coffee from professional baristas, not just a pot in the back corner.

Once the doors open 318’s staff are also on hand to back up the temperzone staff and actors and help ensure the event runs smoothly and effectively from “bump in” to “bump out”.

The event is followed by a debriefing meeting to discuss how the event ran, the hurdles faced and things that worked or need to change, From start to finish 318 is there to take the stress away from the client.