Tag: marketing ideas

Direct mail is unquestionably effective, has fantastic returns, and can easily dovetail into your existing marketing campaign. Here’s how a put together a great direct mail automation campaign to squeeze every last drop of value from your budget. The Benefits of Omni-Channel Marketing Almost three billion emails get sent every day, and people are getting […]

If you’re hoping to produce brochures that don’t look like they were born from generic brochure templates, you’re in the right place. If you want to maximize the format and stand out to your audience, we’ve got some tips. What Is a Brochure? A brochure is a small print piece, frequently folded. Most companies intend […]

Direct mail is a popular marketing channel for college recruitment. Starting in the spring, more than a million high school students will be sitting down to take the SATs and PSATs, and most of these tests have a small box that the student can check to receive information on different schools. For most campuses, that […]

At PFL, we print and ship tons of custom calendars for our customers, and we’ve noticed that themed calendars make the biggest impact as a marketing asset. Picking themes and images for each month of the year can be a challenge, and it is a common question our designers try to answer. Here are tips […]

Marketing managers at small and medium businesses all have a big common question when it comes to direct mail marketing: how do you know if it’s really working? Measuring effectiveness of marketing campaigns is equally as important as getting those campaigns out in the first place, and it’s imperative to have a plan in place […]

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Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it is never too early to start thinking about your holiday marketing planning! No matter what kind of business you run, it is important to plan ahead for the holiday shopping season […]

Brochures. They’re the ultimate snooze topic, right? Not necessarily. While your initial thoughts about brochures may involve oceans of text, hardcore drop shadows, and a criminal amount of clip art, brochures don’t have to mean boring time warps to the 90’s. In fact, they shouldn’t, if you want your brochure to do its job. Here’s […]