eBook Marketing

The symbolics of colors is no secret. But what does this mean especially concerning book covers? What is the effect of a red book cover on your readers and to which genre cliche does it correspond? Find it out with our infographics: ...

Author and book websites can be difficult, time-consuming, and expensive to create as a promotional tool for your book titles. Booklaunch.io can help! This brand-new resource for writers lets any author quickly and easily create beautiful, free, marketing web pages for their books. ...

You put your heart, soul, sweat, and tears into writing and publishing a book. You’re overcome with joy when your book starts selling. Then, you notice a review has been posted. That’s right, when you publish a book, you’re open to anyone and everyone having an opinion about it. ...

Since last year, the high esteemed book fair in Frankfurt has become a great opportunity for self-publishers to promote projects, network internationally and educate. We provide an overview of the essential information and numerous tips, how you get the best out of visiting a book fair. ...

Yesterday was the first session of the international #XinXiiChat on Twitter. The topic: book covers. The experts, Charles Sheehan-Miles and Derek Murphy, shared their precious knowledge and gave a lot of practical tips. The core results: Keep it simple, be careful with overused fonts and stay with the genre! There are many other awesome tips, so read on! ...

To be nominated or even winning an award is not only a great feeling. It also is also the best publicity: You gain new readers, it increases your prestige as an author and finally raises your sales (often also for your other books). Most often the prize is publicity and a seal, but there are also sponsored awards with a sum of money for the winner. We listed six awards for self-published ebooks for you: ...

You love changing the genre? Your publication list ranges from „Clara’s Little Pony“ to titles like „Essays On Existential Ethics“, „The Secret Of The Governess“ and „Zombies’ Insatiable Love“? Maybe it is time to become schizophrenic and to create a pen name. Here are 4 tips how to take advantage of a pseudonym easily and successfully: ...

We all know that an exceptional cover is incredibly important, and that it influences sales. However, in this article we’ll reveal how your cover design can make you stand out from the crowd and bind your readers to your books with just a glance! ...

A brilliant and at the same time nice platform, which was chosen among the TIMES’ 50 best websites for 2011, now develops fast: Pinterest is a social network in which the user can post pictures with description on a virtual pinboard. The aim is to exchange information about hobbies and interests: when you like a certain picture, you can post it on your own pinboard (‘repin’). And this is the way how photos of tasty dishes would be pinned on the recipe together with a link, trendy clothes would be posted together with the buying source, decor tips or great ...

Are You Using the Valuable Real Estate on the Left Column of Your Facebook Page to its Greatest Potential? If you are interested in learning several Facebook optimization tips for your business page, you’ve come to the right place. However, as an author, why should you consider having a business page on Facebook? Did you know…: Facebook is the second most popular website in the world – second only to Google. Facebook has more than 500 million active users worldwide. And overall users spend over 700 billion minutes per month on Facebook. Therefore, it’s becoming more and more important for ...