Translation on demand (On Demand In-App Translation)

Please, a bad machine translation is better than none at all.

Problem

Imagine if most apps did not include translations for your language. If you needed an app that was unavailable your language, a less than perfect translation would be better than no translation at all. An app translated by machine (Google, Bing, etc) even with inaccuracies would be better than none. Even better would be a user translation. The best is likely the translation provided by the developer.

Solution

It is unlikely that all developers will localize their apps into all languages. Our intellectual property (IP) provides the ability for an app user to choose to purchase either a machine or human translation not originally provided by the developer.

Speakers of more obscure languages can pay a third party to provide a human translation for a specific app, or can themselves translate it for friends and relatives.

Impact

On demand translation allows users to use an app that is not normally provided in their native language. It also provides market data to suggestion additional official translations.