It has been billed by the tech press as “the future of Gmail” and has some interesting new features that could change the way people manage their email.

In this post, we’ll show you what Inbox is and the new features and workflows it brings to Gmail users. We’ll also analyse what these new features mean for email marketers and how you can make the most of the new application.

Have you experienced that moment of dread when you discover an error in your email marketing campaigns?

This is what we like to call “Sendphobia” and it’s something many marketers have experienced. However, by having a rock solid email sign off process in place you can eliminate errors and rid yourself of “Sendphobia” forever.

In this post, we show you how to create a proper email sign off process that is tailored to your organisation and will help ensure you never make an error in your campaigns again.

Email marketing has always been one of the best ways to reach and convert your audience, but once in a while something new comes along and makes you wonder if the game has changed.

Web push is new, and from the sounds of it, could be a threat to your email marketing. But is it really? Or is it just another tool to use to supplement your current email marketing efforts?

In this post, we’ll show you what web push is, how it works and how marketers like you can use it. We’ll also fight the good fight for our old friend email, and show you why you shouldn’t stop building your email list.

Are you finding that images and text aren’t stacking in the order you’d like, say, when creating a two-column design where text and images swap alignment on the desktop, but are ordered consistently on mobile? This technique for responsive email layouts is not only an easy way to control your content flow, but works a charm in pretty much every email client.