I couldn’t agree more: there is no such thing as a ‘boring’ industry when it comes to marketing. Even more so when it comes to content marketing. Here’s why and what anyone can do to make content marketing work in terms of business development: content marketing is about creating content that is useful to a […]

Coming directly from KISSmetrics’ Neil Patel, here are some of the most important lessons we can all learn from blogs that became successful (a.k.a. visited and read): Timing is important. Mainstream news are searched for – why aren’t you writing about them? However intriguing, this time try to choose quantity over quality. The ideal situation […]

How much does gaming bring to the monetization efforts of game developing studios? Read the full report on eMarketer to find out: the monthly ARPU for US Gamers US video games sales revenue for the three years US mobile gaming revenues (including predictions) how large the mobile gaming audience actually is how monetization is possible […]

I recently found an intriguing title on eMarketer.com, entitled For B2C Marketers, Social Media Tops Content Marketing Efforts. I am of the mind that the two – social media marketing and content marketing – go hand in hand. Or, at least, that they should. They’re more and more intrinsically related -now, even more than ever. Nevertheless, […]