SPONSOR

Magazine Media 360° is...

A newly created industry metric that measures audiences across multiple platforms and formats to provide a comprehensive and accurate picture of consumer demand for magazine media brands. Platforms and formats covered include:

Magazine Media 360° uses data from leading third-party providers and currently covers approximately 145 magazine media brands from more than 30 companies, representing 95% of the reader universe. The MPA Magazine Media 360° Brand Audience Report, which contains the 360° audience metric by title is released monthly.