The website says: “Nudism is a fun, healthy, freeing and wholesome way for men and women to socialize and live without clothes. Naturism is a philosophy that values simplicity and increased harmony with nature.”

The site already has more than 700,000 users, who post pictures of themselves in the nude along with shots of places they most like to strip off.

Users’ photos show people sunbathing naked on the beach, posing with lawn mowers, walking through forests and frolicking in the sea.

Skinny dipping, nude picnics, naked beach walks and jet-skiing are on the list of first dates people would like to go on.

There is also a “let’s meet” feature which allows users to find like-minded people near them.

But the site says it is not the place to meet for people who are after cheap thrills.

“We do not allow sexual/pornographic/erotic photos and content. If that’s what you are looking for, go elsewhere.”

This year has seen the opening of a naked restaurant and a nude rooftop terrace in London.

‘Bunyadi’, a pop-up restaurant in south London, is meant to create a dining experience of “true liberation,” according to Sebb Lyall, who came up with the idea.

“We believe people should get the chance to enjoy and experience a night out without any impurities: no chemicals, no artificial colours, no electricity, no gas, no phone, and even no clothes if patrons wish,” he explained.

Last month, hundreds of cyclists took to London’s streets to ride in the buff for the World Naked Bike Ride, which takes place in cities around the globe.

It is organized in protest against the impact of fossil fuels on climate change and to highlight cyclists’ vulnerability on the roads.