Nike's Online Sales Up 31% After Colin Kaepernick Ad

Sep 07, 2018 4:34 PM568 views • comments

Staff Writer

SneakerWatch Staff Writer

The support along backlash to Nike featuring Colin Kaepernick as a new face of their has been large and widespread. Now, a report from Edison Trends surfaced noting that Nike’s online sales have gone up 31% in the past Sunday through Tuesday.

The company issued a statement where they pointed out many thought sales would drop because of Kaepernick’s inclusion in the campaign. Nike said “There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the data does not support that theory.”