How Robgibbens1 started their logo design journey

Company name

Artek Software

Overview

I am a 9-5 corporate software developer who is branching out and starting my own company to do consultant jobs on the side. I'm planning on growing this business large enough to be self sustaining. I currently have iPhone/iPad applications in the works along with various web sites and applications.

Tell us a bit about who you are and the people you reach

My primary audience is decision makers in other businesses who need someone to design and write custom software. A secondary audience will be mobile phone users, as I plan on having various iPhone/iPad/Android/Windows Phone applications in the future.

Requirements

I'm looking for a logo that is creative and "fresh". It needs to render well both big and small. The biggest that I think I need will be as full screen PowerPoint splash screen (1920 x 1200). The smallest that I think I need is as an iPhone home page icon.

I chose the name "Artek" because programming is as much an art as a science. I don't have any specific design ideas, but maybe something playing off the pronunciation of "Artek" as "arctic"? So, cool, blues and whites? Maybe the "A" in Artek looks like an iceberg? (Just an idea, PLEASE feel free to surprise me).