Loveland Begins Snowmaking Operations

Loveland Begins Snowmaking Operations

Georgetown, CO Sept. 28, 2004 - In an effort to be the first ski area in North America to open for the fourth consecutive season, Loveland Ski Area commenced snowmaking operations on September 23, 2004. Consistent overnight lows in the 20's and a volley of recent snowstorms provided the conditions needed to fire up the ski area's state of the art fleet of fully automated snow guns. To further enhance snowmaking efficiency, Loveland Ski Area contracts the services of some of the best year round snow makers in the world, who return from New Zealand for the fifth season to cover the mountain trails with the highest quality product possible for opening day.

To keep up with the high volume of requests for snowmaking updates Loveland Ski Area has created an innovative website that provides anxious skiers and riders the ability to view snowmaking progress as it unfolds with continuous snowmaking updates. Visitors to the website will see a trail map showing regularly updated pictures of snowmaking progress, gun placement, live web cams and real time weather forecasts. Visitors to www.skiloveland.com/snowmaking may also sign up to receive the first announcement of opening day.

New this season, Loveland Ski Area in conjunction with the PENTAX Imaging Company has added the "Divide Cam." Positioned on top of Chair #9, the highest chairlift in the world, the "Divide Cam" offers 360 degree panoramic views from the top of the Continental Divide and is made possible by the PENTAX VersaCam® IC-360 Internet Camera.

"Preliminary research shows this is the highest web cam in the world. Its placement on the highest chair lift in the world will provide unique views of the ski area, the Continental Divide and distant mountain peaks." explained Loveland Marketing Director, Kevin Wright.

Loveland will offer discounted season passes, The Loveland Pass Card, and 4-Paks of unrestricted lift tickets until November 15, 2004. Passes and other products may be purchased by calling 1-800-736-3SKI or 303-571-5580 x136 (Denver Direct), or online at www.skiloveland.com.