• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

July 24, 2018: Even with what was called historically low ratings, the 2018 MLB All-Star Game generated the highest ad revenue of any of the major league All-Star games in the past year, according to an analysis by media intelligence firm Kantar Media, NY.

The MLB All-Star game produced $44.8 million in ad revenue, which was played in Nationals Park, Washington DC, and aired on Fox on July 17.

Ratings were not as green: An average of 8.69 million viewers and a 5.2 household rating, the lowest such numbers over the past half century of MLB All-Star Game broadcasts, according to TV and industry analysts.

The most active sponsors based on spend for MLB’s All-Star Game were SoftBank Corp., MasterCard, Berkshire Hathaway, Ford, ExxonMobil, Merek, Anheuser-Busch, Dell, Verizon and AT&T, per Kantar Media.

According to research and metrics firm iSpot.TV, among leading brands with on-air time were official MLB official partners Anhsueser-Busch (Budweiser), Chevrolet, Geico and MasterCard; as well as Boost Mobile, ExxonMobil, Ford and Verizon.

AT&T was also the most active brand based on spend during the 2018 NFL Pro Bowl and 2017 MLS All-Star Game (the 2018 MLS All-Star Game presented by Target is scheduled for Aug. 1 in Atlanta), and was among the Top Ten during the NBA All-Star Game this year in Los Angeles.

Berkshire Hathaway was also among the Top Ten during the NFL Pro Bowl and NHL All-Star Game.

Automotive is among the most active categories, with General Motors, Toyota and Nissan in the Top Ten spenders during the NFL Pro Bowl; and Toyota, Volkswagen and Honda among the leaders during the NHL All-Star Game.