Welcome Weekend 2017 introduces new Bears to campus life and welcomes returning students back to campus. Highlights of the weekend include Playfair on Friday, Bear Bash on Saturday, and New Student Convocation, Bear Path and the Belong-B-Q on Sunday.

Key details

What: Welcome Weekend 2017

When: Thursday, Aug. 17 – Sunday, Aug. 20

Where: All over campus

Share your story

The best Welcome Weekend stories come from those who live it. When you attend any of the weekend events, we want to hear about your experience. We encourage you to join the online conversation throughout by posting about it on Facebook, Twitter or Instagram and tagging your posts with the official hashtag: #GoMaroon

When you post to Facebook, boost your update by including a photo or video.

Nothing beats a first-hand perspective. When you attend a Welcome Weekend event, consider sharing a photo from or quote about your experience. Images below are pre-cropped for optimal use on Facebook and Twitter.

Visual assets

Facebook cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Twitter cover photos

Brand your departmental and personal social media accounts with these cover photo options.

Instagram

Snapchat

Look for our geofilter on Snapchat — sponsored by Traditions Council — while you’re on campus.

Share your story

Help us celebrate our #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

Share your story

Help us celebrate our #BearGrads by sharing your experience on social media. If you are graduating or attending graduation to celebrate with someone, we want to hear about it. You may even see yourself featured on Missouri State’s social media channels.

We encourage you to join the conversation before and during commencement by posting about it on Facebook, Twitter and Instagram and tagging your posts with the official hashtag: #BearGrads.

We recently presented Making Your Statement in a Digital World, a comprehensive training session for Missouri State website, blog and social media managers.

The session was presented in two parts.

Part 1 focused on writing for blogs.

Part 2 dove deep into the social media universe and discussed strategies for storytelling and audience engagement across a variety of platforms.

Key takeaways

Blogs

A blog is a great place to build a relationship with your audience.

Use headers, images and quotes to flesh out your blog and make it easier for your audience to read.

Use classic storytelling tools, like perspective, conflict and tension, to create blog posts that resonate with your audience.

A blog makes a great content repository. Consider using blog posts for the most in-depth version of your news and events and distributing shorter variations of the post across your social media channels.

Social media

Good social media is interactive and unpretentious and should look effortless — even though good social media management requires a lot of effort.

Don’t dive into every social media channel at once. Pick ones that help meet your strategic communication goals.

When deciding whether to take on a new social media channel, analyze whether it’s a good fit for your goals, target audience and current resources.

Identify the ideal audience member for your social media. Get specific with the details; even consider giving that person a name. This will make it easier to create conversational, personal social posts.