It may seem like startups are everywhere these days, especially if you’re located on the West Coast. However, according toForbes, 9 out of 10 startups fail. Why? Forbes cites aCB Insightsreport that the number-one reason for failure, as polled by startups, is the lack of market need for their product.

As more and more startups begin rolling out, we want to share the core practices of successful businesses to help you maintain your startup mindset for growth and continued relevance in the marketplace.