TileyardEducation

The MA International Music Marketing provides those aspiring to a career as music marketeers and label owners, with an unrivalled opportunity to harness creative, technical, business and industry skillsets while learning, collaborating and working with the largest independent music community in Europe.

“There is a serious shortage of quality music marketing graduates and postgraduates so this MA is designed to alleviate that.” Charlie Arme, Tileyard Music

The MA International Music Marketing provides an integrated and critically aware understanding of latest physical and digital marketing strategies, platforms and techniques alongside an in depth analysis of key music stakeholder organisations in a global context. The core of the programme focuses on digital and independent entrepreneurial skillsets and practice.

This industry-centric course also includes regular, large-scale industry networking events, an unrivalled master class series featuring case study insights from many of the companies working with Tileyard, a one-to-one mentoring programme, an international industry placement module and access to the annual calendar of events held on site at Tileyard London.

Students work on live commercial briefs throughout their studies and the programme includes the opportunity to pitch your Creative Marketing Project to the Tileyard investment fund.

A minimum of a 2:2 honours degree, or an appropriate equivalent, i.e. a professional qualification, from a recognised British or overseas institution. Mature students with at least 3 years industry experience are also welcome to apply.

Applicants who do not fully satisfy the general criteria will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme at the required standard. Eligibility will be determined by means of an interview. Applicants who have been taught and assessed in languages other than English should have the English language equivalent to IELTS 6.0.

Currently, this course is open to UK and EU students, and any international students not on Tier 4 visas.

Course Cost £10,900.

Students accepted onto the MA International Music Marketing course can apply for a UK Government Postgraduate Master’s Loan. READ MORE

Visit the Community

Choosing to Study at MA level is a big decision. We encourage all prospective applicants to visit Tileyard Education for yourself and get a feel for the environment and community. Our Open Days will help you decide whether or not it’s the right next step for you.

Our Open Days will help you decide whether or not it’s the right next step for you. Open Days are monthly, ticketed evening events from 5pm to 7pm with small groups. As a result, availability is limited. Book your ticket HERE

Term 1: Foundation (60 credits)

+- The International Business of Marketing

SUBJECT TO VALIDATION
This module enables students to appraise and evaluate both contemporary and key historical creative marketing businesses. Students will benefit from guest lectures and network opportunities with design agencies and practitioners. The module is intended to help the development of entrepreneurial, business initiation, management and funding skills in addition to contextualising the creative marketing landscape.

+- Image Branding & The Creative Process

SUBJECT TO VALIDATION
This module looks at the principles and methods of creative process and visual identity in marketing practice. Students will learn the sociological and psychological aspects of visuals and their use in campaigns for marketing and promotion, practical shoot planning and management, creative marketing concepts and structured methodologies for idea generation. Image Branding And the Creative Process will be delivered using real world cases studies, guest lectures, workshops and multimedia resources.

+- The Music Industry: Landscape

SUBJECT TO VALIDATION
The module focuses on the interconnected and collaborative stakeholders and activities undertaken in the production, distribution and marketing of commercially released music. It begins with a mapping and critical evaluation of label, publisher and creative artist management in its historical context along with an analysis of how that landscape is evolving and adapting to competitive dynamics. The module continues with an audit of those key creative management entities, roles functions, budget and timeline variables. It also details all of the music and entertainment industry legal and contractual points covering recording, publishing, management, live, digital, synchronisation and brand licensing, new tools, techniques and case studies in the physical and digital worlds. Cases studies used will be based in the UK and the wider international music scene, and will include both major labels and independents.
Students have an opportunity to work in groups to formulate and execute a professional commercial strategy and content for an independent music artist of your choosing, competing to win a small promotional budget supplied by Tileyard. Groups present analysis and feedback to invited guest speakers, tutors and contemporaries.

Term 2: Development (60 credits)

+- Digital Marketing

SUBJECT TO VALIDATION
This module of study looks at the skills required to create, manage and evaluate creative industry digital marketing campaigns. Students will appraise essential marketing principles and critique their application within industry. Digital Marketing provides students with a range of digital tools required to deliver cutting-edge campaigns and an awareness of project and financial management. The module will include lectures and workshops run by industry practitioners focusing on real world, creative entertainment marketing campaigns.

+- Skills for the Creative Workplace

SUBJECT TO VALIDATION
This module provides the tools and techniques of personal transferable skills with a view to improving workplace performance and employment prospects. You will develop the confidence to anticipate problems and find solutions, to work independently and with other people at all levels within the workplace, to plan things out before you start and complete the things you've started, namely to develop the skills that employers want. Teaching is real world and project-based, linking theory with practice and contextualising workplace situations and challenges common to creative industry campaigns, project timelines, budgets and external client management.

+- Industry Placement

SUBJECT TO VALIDATION
On this module, students will research companies, prepare CVs and covering letters, interview for and complete an industry placement or internship within a creative music company based at Tileyard Studios or within the wider international music market. Short-term employment opportunities are pooled on an annual basis in London, Stockholm, Malmo, Copenhagen, Austin and Los Angeles and students are responsible for their own travel and accommodation to any chosen opportunity taken. The placement will enable the students to examine contemporary working practices, business set-up and strategy in addition to expanding their network of contacts and personal portfolio of work.

Term 3: Creation (60 credits)

+- Creative Marketing Project

SUBJECT TO VALIDATION
This module provides the student with an opportunity to consolidate their learning into a business plan and investor presentation for the marketing of a new product, service, or creative industry campaign. Initial classes will introduce the project and develop research skills. Deliverables include a full marketing plan, market research analysis, financials, creative marketing processes, any legal or IP ownership status, prototype audio video content, demo materials, business team, timeline for deliverables, investor pitch and associated presentation. In addition to handing in their assessments for marking, students present their business case live to the Tileyard Studios investment fund.
Students will receive personal supervision and mentorship and be encourage to collaborate with both the Tileyard and wider creative community to produce a substantial, inspired work.

The MA International Music Marketing provides those aspiring to a career as music marketeers and label owners, with an unrivalled opportunity to harness creative, technical, business and industry skillsets while learning, collaborating and working with the largest independent music community in Europe.

“There is a serious shortage of quality music marketing graduates and postgraduates so this MA is designed to alleviate that.” Charlie Arme, Tileyard Music

The MA International Music Marketing provides an integrated and critically aware understanding of latest physical and digital marketing strategies, platforms and techniques alongside an in depth analysis of key music stakeholder organisations in a global context. The core of the programme focuses on digital and independent entrepreneurial skillsets and practice.

This industry-centric course also includes regular, large-scale industry networking events, an unrivalled master class series featuring case study insights from many of the companies working with Tileyard, a one-to-one mentoring programme, an international industry placement module and access to the annual calendar of events held on site at Tileyard London.

Students work on live commercial briefs throughout their studies and the programme includes the opportunity to pitch your Creative Marketing Project to the Tileyard investment fund.