After a huge outcry from the public for the return of the original Coca Cola or Coke Classic™, the brand’s popularity soared with the return of the old formula. In fact, the new version didn’t make it three months!

The decision to change the formula should represent one of the worst decisions made by a company in modern history.

However the response was such that some have gone as far as to say it was a publicity stunt, and a pretty good one at that.