This is the basis of the very common Likert scale.
These questions are useful for converting choice into a variable score which can
be analyzed, for example discovering
correlation with another variable.

Bipolar questions

Bipolar questions have a scale with two ends. The subject is asked to show
bias towards either end.

What is your balance of preference here?

I like going for walks.

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I like watching a movie.

This type of question can be use to force choice between very similar items
(thus causing a semantic differential choice) or very different questions.

Dichotomous questions

Dichotomous (or binary) questions ask about black-and-white subjects, seeking only one of
two answers. They are effectively scale questions with only two positions on the
scale.