A life in movementBlogging by LYCRA®

Posted on 16 Jun 2016

It’s swimsuit season. These three words can conjure up images of fun in the sun and beach holidays, but for many women, the thought of selecting a new swimsuit can be overwhelming. There are so many choices available. Which one will enhance your curves and provide the most flattering silhouette? And if you find the perfect suit, how long will it last?

The LYCRA® brand partnered with upscale retailer Galeries Lafayette Haussmann in Paris to provide five in-store fashion shows last month to help solve this mystery for shoppers. The shows not only featured the latest swimwear trends for SUMMER BREAK 2016, but each swimsuit offered the promise of a great fit and increased durability thanks to LYCRA® XTRA LIFE™ fiber.

Why Choose LYCRA® Fiber?

LYCRA® XTRA LIFE™ fiber provides the comfort, long-lasting fit and freedom of movement you expect from LYCRA® fiber, but it is even more durable. It resists the fading and fiber breakage that chlorine, lotions and UV rays can cause, and it lasts up to 10 times longer than fabrics made with unprotected elastane.

The catwalk illustrated that what goes into a swimsuit is just as important as how it looks on you. So be sure to look for LYCRA® XTRA LIFE™ on the hangtag or label when selecting your perfect swimsuit this season.