Elliot Carver (played by Jonathan Pryce) wears Lindberg Air Titanium eyeglasses in the movie Tomorrow Never Dies (1997). The glasses seen in the film are a model from the year 1997, lens shape number 199, with the then typical wire frame from Lindberg, the details of which can be seen quite clearly in the first close-up shots of Elliot Carver in the film.

The glasses were not part of a product placement and the appearance of the glasses came as a big surprise for Lindberg.

Lindberg is a Danish design company with high-fashion eyewear designs that are characterised by their functionality and comfort. The frames are not produced in an ordinary factory setting with big machinery and mass production, but in a mixture of craftsmanship and modern technology. Lindberg frames are among the lightest frames in the world. Lindberg has been awarded a large number of the most prestigious design prizes in the world.

The model seen in the film is not produced anymore, but on eBay similar frames can sometimes be found.