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Interview: Justin Mares of Traction on The Technical Hacks Your Marketing Team Needs to Learn

Justin Mares, co-author of Traction and creator of SQL for Marketers and Programming for Marketers, talks with us about the whole new world of opportunities that open up when a non-technical marketer learns just enough to be dangerous. There’s so much that can be done with a few technical hacks and you don’t need to understand programming to leverage any of it.