Monday, October 25, 2010

Cha-Ching, QR Codes Are Money at Starbucks

It looks like Starbucks is moving forward with the mobile payment pilot program that they rolled out in San Francisco and Seattle to over 300 New York City stores. This will not only help manage the long lines that New Yorkers dread, it will also be another monumental step forward for QR code recognition. I LOVE the idea of people associating QR codes with money!! This spells VALUE. QR codes will be seen as a form of digital currency to Starbucks goers who are newbies to mobile codes, which is freaking fantastic! Once the consumer masses identify QR codes with Cha-CHING, it's GAME OVER. Consumers will forever equate QR codes with value.