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Friday, July 13, 2012

Because lighting a sign makes the graphics stand out and grab the attention of the consumer, companies use translites at the point of sale.

Although this product is most commonly used as a menu board in the Quick Service Restaurant industry, it is also utilized in airports, theatres, bus shelters, taxi toppers, and consumer good product displays.

Two popular production methods we utilize are as follows:

Substrate .015 white translucent styrene

Printing Process 4/C over 4/C

Inks UV with interstation curing

Coating UV - gloss

Viewing RecommendationReflective or back lighted (indoor/outdoor)

Substrate .015 clear polycarbonate w/masking

Printing Process Reverse high density 4/C process

Inks UV with interstation curing

Coating White UV - matte

Viewing RecommendationBack lighted only (indoor/outdoor)

One would choose the polycarbonate over the styrene in the event that heat is a factor. Although there are high heat styrene products, polycarbonate has a much higher melting point so it can stand up to higher temperatures.

Some of our customers have said this about the translites that we have printed for them:

What are people saying about your POP graphics? Be it back lighted translites or reflective graphics, the Buhl Press has worked for years to whet consumers’ appetite by producing the finest promotional printing on plastic.

We would be happy to send you a sample of these products, so contact the Buhl Press today and let us help you make someone hungry for your product.

Monday, April 9, 2012

The development of 3D Floor Graphics has set a new standard in print advertising because a new dimension is being integrated with a brand message, which adds to the appeal of the product at the Point of Sale.

We are successfully offering an innovative process thanks to our partnership with the world leader in 3D design and in the production of large-format advertising designs. Our 3D Floor Graphics not only appear three-dimensional, they look like they are upright.

We contrast our floor graphics to some existing Photoshop® methods that simply distort an image while incorporating false shadowing around the graphic. Our process for producing 3D Floor Graphics uses a combination of mathematical and optical principles with design elements, to generate a real effect of height and depth for our customer’s brand.

Through this attractive and effective redesign of existing single dimension images, the product advertised on a 3D Floor Graphic is visible for customers from a distance and presents itself in a surprising and highly convincing form. Thus, we literally put your product in the limelight.

Our goal with this technology is to help you secure a clear competitive advantage. To begin, we discuss the concept and develop a clear idea of what you would like to achieve. Then, we request the artwork that is required to achieve implementation of the correct perspective. Next, we model the 3D concept in a jpeg. Subsequently, we create the supporting design elements. Finally, we render the completed graphic.

If you utilize floor graphics currently, then you already understand the sales lift potential that can come from this form of advertising. Ask yourself, how much more time would a consumer spend looking at your brand when it appears to be coming out of the floor?

This is what we are hearing from our clients:

· “We have to have this!”

· “I can’t stop looking at it. I’m mesmerized.”

· “This is the best innovation that has come to printing in years.”

· “I feel like I can reach out and pick the bottle off the floor.”

· “I have seen attempts for 3D graphics before, but nothing has looked this good.”

· “This is so cool.”

· “Wow!”

Contact us today. We would be happy to discuss this process with you and help you differentiate your brand image.

Tuesday, April 3, 2012

Buhl Press employees trained and certified in CPR and First Aid

During the first quarter of 2012, eight members of the Buhl Press completed and passed the American Heart Association – Heartsaver CPR/AED course and the Heartsaver First Aid Course.

These two training courses demonstrate how committed the Buhl Press is to protecting the well-being of our employees. Furthermore, we believe that training employees in areas that they can utilize outside of their employment will also benefit society.

While on the premises, the Berkeley Fire Department also taught all Buhl Press employees the proper methods and conditions for using our fire extinguishers.

We would like to thank the Berkeley, Illinois Fire Department for administering our training and working closely with the businesses in our community.

Thursday, March 22, 2012

Floor Graphic - "Branded Zone"

Product Overview

Are you challenged to drive traffic to your promotions? One retailer created a "branded zone" to solve this problem. The results: year-to-year sales increased by 29%. Add visual impact, tell your story, build brand awareness and direct customers to your promotions - your marketing dollars will go further and you will be better able to capture unplanned store purchases. Contact the Buhl Press today and learn more about this application.

Designed for complete floor coverage

Thin gauge clear film material

Overlaminate not required

Durable

Floor Graphic – Installation/removal instructions

1.Clean floor surface prior to application of graphic and insure that floor surface is dry

2.Peel back backing paper (release liner) 1” from top

3.Fold and crease the backing paper

4.Align and apply the graphic starting at the top using firm strokes with a plastic squeegee or stiff cardboard

5.Continue removing backing paper and smooth out with squeegee

6.Re-squeegee the edges of the graphic using firm strokes to insure edge adhesion

7.Remove top liner to expose completed floor graphic

8.Removal - Lift one edge of the graphic and pull, using short quick strokes. Pull at an angle less than 45 degrees for best results (Removability up to 180 days following installation)

E-mail Paul Pirkle (ppirkle@buhlpress.com) if you have any questions/comments.

Wednesday, February 15, 2012

EAST RUTHERFORD, NJ—Feb. 13, 2012—The National Association for Printing Leadership (NAPL) will honor 18 graphic communications companies for marketing excellence with NAPL Management Plus Program Marketing Plus Awards at the industry-wide Vision 3 Summit in Marco Island, FL, Feb. 19-22, 2012. For information about the conference, go to www.vision3summit.org.Leading the award honors were Action Graphics of Lincoln Park, NJ; Castle Press of Pasadena, CA; Hatteras Press of Tinton Falls, NJ; and Specialty Print Communications of Niles, IL. Each company won five awards.

Specialty Print Communications led the parade of Gold Awards, with three top prizes. Hatteras Press, Ripon Printers (Ripon, WI) and Grand River Printing & Imaging (Belleville, MI) each won two Gold Awards.

“Each year, the scope and sophistication of these entries grow as industry companies strengthen their considerable skills as marketing services providers,” said NAPL President and CEO Joseph P. Truncale, Ph.D. “The submissions this year were at the highest level of marketing excellence in everything from direct mail to website presence, and there was stiff competition for the top honors. Marketing continues to become an increasingly important part of our industry’s services, and we are excited to spotlight the outstanding work of these companies at our awards presentation on Feb. 21.

“The Marketing Plus program does not judge printing craftsmanship—although there were many splendid examples of superior printing in the entries,” Truncale continued. “Instead, Marketing Plus recognizes those companies that have demonstrated their ability to realize the full potential of marketing in all its forms as a key driver of their clients’ success and their own growth. NAPL is proud to honor their achievements.”

NAPL Marketing Plus Awards are selected on the basis of points gained via an objective scoring measurement that takes into account both the individual end product or campaign and its success in meeting its stated goals. The 2011 Marketing Plus Awards program honored graphic communications companies for marketing excellence in 10 marketing categories, with competitors garnering 46 awards overall—15 Gold Awards, 17 Silver Awards, and 14 Bronze Awards.

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About

For over 50 years the Buhl Press has maintained an unwavering commitment – to advance our clients’ business goals by perfecting the complex art of printing on plastic. Today, our founders would hardly recognize our expanded facilities, broader product offering and state-of-the-art technology. However, they would recognize the same thing our clients tell us they appreciate most – an ongoing commitment to earn their business through integrity, superior customer service, and on-time delivery of the highest-quality products.
We specialize in printing on plastic for the following markets.
• Consumer products
• Tobacco
• Retail
• Beverage
• Entertainment
• Quick Service Restaurant
• Packaging
• Agency
• Display
• Gaming
• Education
• Banking