Where mobile usability is a particular concern or if you are looking for advice on how to test the algorithms for your site, adconnection's digital team can put together a report on potential mobile-usability issues. We can also outline what can be done to fix these issues by accessing the site's Google Webmaster Tools account.

Conclusion

From a media perspective, the benefits of mobile advertising on a mobile-friendly site or app are clear. Ad viewability will surge as mobile-friendly companies climb the search rankings and those companies without a good mobile site will suffer.

The rise of mobile and mobile advertising has placed increasing pressure on brands to make their sites more mobile-friendly. Google's new algorithm will encourage those brands yet to crack mobile to now make it a priority or else see their search rankings deplete in the face of their mobile-savvy competitors.

For more information on the above, and to ensure your site is mobile-friendly and Google optimised for SEO and PPC, contact our Digital Performance Manager, Dan Harrington.