Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Computers and Peripherals in Hong Kong, China

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Executive Summary

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PROSPECTS

Business sales of laptops continue to rise, offering greater flexibility and convenience inside and outside of the workplace

Retail volume sales of laptops continued to suffer from declining demand in 2019, with the replacement cycle of laptops gradually being extended for home use with many consumers now using their laptops for web surfing and document editing, which older models are able to perform for a longer time. Only convertible laptops (that can be switched to a tablet style) managed to record positive retail volume growth in 2019, taking strong share from fixed laptops, offering some flexibility.

Unit price of laptops continues to rise due to increasing premiumisation

Despite an overall decline in demand for laptops in 2019, the unit price is continuing to increase due to premiumisation. This is being driven by demand for thin and light ultra-books, with consumers becoming increasingly focused on the design rather than just the specification, leading to demand for thin bezels, lighter weight and overall style.

Emerging eSports trend increasing demand for gaming laptops

The emerging eSports trend in Hong Kong is leading to increasing demand for more advanced gaming laptops, driving up the unit price overall as some gamers switch from desktop options to laptops, with designs moving from RGB capabilities to more modest and minimalistic designs, attracting consumers who prefer to use a daily driver computer with light gaming capability. Retailers are beginning to offer a plethora of specific gaming laptops, with a limited number of specific pre-built gaming desktops.

COMPETITIVE LANDSCAPE

Lenovo consolidates leadership of laptops and desktops

Lenovo consolidated its leadership of both laptops and desktops in 2019, gaining volume share from MacBook and HP respectively. Lenovo is positioned as the industry standard and is the default option business machine due to its low price point and sturdy build, benefiting from the increasing trend for laptops in the business environment.

Asus continues to gain share through innovation

While second-ranked MacBook continued to lose ground within laptops in 2019, Asus gained further volume share. Asus offers a lower price point for the same specification of laptops against its competitors.

HP extends recall on laptops due to battery safety issue

HP continued to suffer from the fallout relating to its worldwide recall of its laptops sold between December 2015 and December 2017 that began in January 2018, due to reported cases of battery packs overheating. The brand lost further retail volume share in 2019, in addition to recording double-digit volume decline in 2019.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.