New research from PERQ shows dealership website visitors are more likely to purchase if offered a guided online experience and increasingly wary of features designed to capture their contact information.

Launched in 2016, AutoGravity rapidly expanded from 100,000 users in its first six months to more than one million users less than a year later, according to officials. In 2017 alone, car shoppers have request more than $1 billion in vehicle financing through the fintech firm’s car-buying app.