Work

We're currently focusing on the healthcare, outdoor & fitness, and food industries. We've noted here a couple of our recent projects. Get in touch and we can talk about some of the other
work we've done.

Mayo Clinic

For one of our many projects with them, we helped Mayo Clinic understand how people who suffer from migraines deal with the pain, how it affects their lives, how they handle medication, and how they interact with the different aspects of Mayo's organization.

All participants were in some amount of pain 24/7.

This exploratory research uncovered problems and opportunities to better serve Mayo's patients and potential patients with information and services. It also influenced the design and development of a migraine treatment application.

Research findings helped doctors, administrators, and Mayo’s web team get a better understanding of their patients needs which lead to changes on the web site as well as how information was shared with patients during in-person treatment.

The project delivered a mix of qualitative and quantitative results based on in-person and remote interviews (with full transcripts) as well as an online survey. Turnaround time: 12 days.

Timed:Exercise

We had the opportunity to help Timed:Exercise shut down a new business venture.

Jay, owner of Timed:Exercise, came to us with a $250,000 budget for creating new software to run the venture. Instead, we suggested a Discovery project. There were too many unknowns and a short research-focused project was the way to go. The results strongly underlined just how much Jay was not in a position to start the new business.

He was sure he knew what he needed, but the research showed otherwise.

While we did provide him with evidence that he shouldn’t move forward
with an idea he loved, Jay thanked us for keeping him from making a
mistake.

The project delivered a mix of qualitative and quantitative results
based on remote interviews (with full transcripts) as well as an online
survey. It also included an overview of likely technologies that would
have been the best to use to build out the idea. Turnaround time: 15
days.