Tout Your Reputation with Healthcare IT PR

How pristine is your track record?

As
a healthcare IT provider, you already know how valuable your role is to the
privacy and security of not only your client but to their thousands of
customers. The stakes, however, are increasing each day.

In recent article
on Healthcare IT News, Benjamin Harris writes:

More than half of hospitals say they’ve had one or more data breaches caused by third-party vendors in the past two years, with an average cost of $2.9 million per incident.

Furthermore, a new
study Harris quotes from the Ponemon Institute states that “the average
hospital has relationships with more than 1,300 vendors,” effectively meaning
it’s nearly impossible to thoroughly vet each one.

With hospitals
becoming more wary of costly data breaches at the hands of their many vendors
but often lacking the time to ink educated partnerships, a strategic brand
awareness campaign by an agency experienced in healthcare IT public
relations may be the
only way to build trust in a very crowded, highly scrutinized space.

Top of mind awareness is critical

Partnering with an
agency like Ripley PR that has experience with your industry and pain points is
the essential first step, because only a team that truly understands your
healthcare IT business’s market and competition will be able to deliver your
message to your target clients in a concise, impactful way.

The right
healthcare IT public relations agency can:

Hone
your key messages:
Being concise and intentional is key for making an impact, and leading with
clearly stated values in press releases, key media placement and content will
ensure your target clients know who you are and what you represent.

Establish
you as a thought leader:
You or your designated spokesperson are the ambassador for your brand. By
securing opportunities for bylined articles and speaking engagements, your
audiences will begin to recognize you as a trusted expert in your field.

Maintain
a positive presence:
By creating regular content, such as blogs and social media posts, and by
continuing to secure media opportunities that portray your brand in a positive
light, you will remain top-of-mind for those in need of your valuable services.

To find out how an
agency experienced in healthcare IT public relations can help you stand out in
a crowded, chaotic space, contact Ripley
PR today at
(865) 977-1973.