Category: Human Capital Page 1 of 5

The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a “gated content” philosophy, while consolidation continues to happen.

Recently, the world media was abuzz about a certain footballer who bit another on the soccer field, and seemed to have gotten away with it. After all, he has done that a couple of times before, and was never permanently barred from playing professionally (i.e. getting big paychecks).

Have you noticed some of the most brilliant minds have not finished college, nor need to? Some of the brightest artists and talents do not score high in theoretical tests either, and they soar like eagles. How do we hire?