07/29/2012

An algorithm for predicting whether your tweet will go viral

Reporters, bloggers and other media trying to boost their Twitter presence can learn a few tips from an unexpected discipline: electrical engineering.

Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

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Reporters, bloggers and other media trying to boost their Twitter presence can learn a few tips from an unexpected discipline: electrical engineering.

Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.