Today when talking about “Mittelstand goes Asia” there are a lot of hard facts. A lot of help is available such as market studies, organizations, internet portals, congresses and so on. What seems more difficult for SME’s is having: access to the right people, getting a foot in the new market and sustainable growing the business in Asia. Often the question is “Who could take on the business set up and development in Asia”. The experienced sales director?-He has family and doesn’t want to travel more than 20% A younger employee with some experience? He could be built up.He has motivation, speaks English fluently – but can he really manage? A local person in Asia on the ground? – H