Tag Archives: content marketing

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Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either. Read more

The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started? Read more

Today we sit down with Joanna Wiebe, an expert copywriter and co-founder of CopyHackers.com to talk about how copy can make or break your email marketing campaigns. We also pick Joanna’s brain and learn what you as a marketer or copywriter can do to turn your everyday work into an even greater success for your business Read more

WordPress is one of the best content creation tools ever created. It’s free, easy to learn, easy to use, and endlessly flexible. That’s why so many affiliate marketers, solo professionals, bloggers, activists, dreamers and doers have adopted it. Read more

Every morning I log into my personal email account and see a flood of messages. I see messages from blogs I am subscribed to, newsletters I have asked for, competitions I may have entered and of course messages from friends and family. Which emails do you think I would click open first? Read more

The number one goal of your business blog is to collect email addresses. Most people are surprised to hear this. They think their website exists to generate sales. It does, but it’s not the number one reason for it. Read more

Last year 56% of marketers were embarking upon content marketing without a plan. As any blogger who has floundered down this path will tell you – this way madness lies. Creating decent content for your blog is not an easy thing. Read more

I am a huge fan of using the power of content creation to establish yourself as a credible expert, build authority, create rapport, and attract your ideal audience online. When you put yourself out there, you attract people who are truly interested in what you have to say and find your message to be in true alignment with who you are. Read more

The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend. Read more

Are you lying about your email list-building capabilities? Have you convinced yourself those Facebook integrations and WordPress signup forms are enough to get the job done? You’re certainly not alone. Email has become so valuable that pretty much everyone is looking for ways to capture more addresses. Read more