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Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. Learn more about Twitter Amplify at The Next Web. MORE

People even asked me to post some of my own music on YouTube, so I did. People are so thirsty for information if they are in a predicament. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In fact the next book I am reading is The Tao of Twitter ! I Legal. Financial. Comments [.] MORE

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition. If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content. dedicated landing page that captures the respondent’s contact information. Image by Getty Images via @daylife. MORE

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right? There are plenty of charts and graphs too. MORE

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats. MORE

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Resource MORE

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero. MORE

focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. 10) Twitter Chats. MORE

We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! If this doesn’t describe the situation in your industry, it probably will. How does the fashion industry get its “content” viewed? Here’s a company that thinks like the fashion industry: Taco Bell. Streaming video + YouTube + Blog + Slideshare. MORE

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. Earnest Agency ). 4. MORE

This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Joe’s rave: The good folks at Spark Media Solutions have produced a new YouTube video on five “terrifying” consumer behavior changes that may be impacting your marketing results. This week’s show. MORE

With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. did back in 2014 when it paid PewDiePie, along with other famous YouTubers, to play Middle Earth: Shadow of Mordor. The problem? ” 3. MORE

Author information. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference by Neal Schaffer - Maximize Social Business. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Available online through streaming video (see the end of this post for a special offer), you can also follow the hashtag #SocialTools15 today and tomorrow to glean insight into the knowledge that will be […]. Neal Schaffer. MORE

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl. MORE

Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. As far as we know, Twitter should be slowly rolling out the UI update to users. You''re smart. Enjoy! YOUTU. MORE

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media. If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. MORE

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." " Facebook, Twitter and LinkedIn that is. For Twitter, be sure to identify the official hashtag of the event ahead of time and use it in any applicable tweets. Blog it. MORE

While interviewing your industry’s top experts can pay off big in terms of viewer interest and social shares, getting these gurus to commit can be difficult, if not impossible. Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”. MORE

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources MORE

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied. MORE

Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence. YouTube Marketing Guides and Tips. Best Social Media Marketing Guides and Tips. by Pitch Magazine. MORE

We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. This week’s show. MORE

Here: Twitter is old school. Thats not an entrenched belief, but Im sure youve heard a rumor or two of how Twitter has been losing ground over the last year. Im thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about  The End of Twitter  due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time Twitters influence is potent. Twitter is pretty key for B2B content marketers, too. MORE

The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The industry traditionally consists of lodging, restaurants, theme parks, transportation and other entities related to the tourism space. Location-Based Loyalty. Everyone is a Reviewer. MORE

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The most popular type of content is industry insights. • … while Pinterest means shopping. MORE

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. by TomPick and guest blogger Maria Verven. MORE

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Twitter Tools. MORE

What have I learned from Seth Godin’s blog posts which, like Twitter, are so short and concise yet full of such deep insight? I went through my favorite blog posts from Seth over the last 12 months and chose those which I felt were gems in this respect. Anil Dash has discovered that having ten times as many Twitter followers generates approximately zero times as much value. MORE

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. With 1.3 MORE

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9. MORE

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. MORE

Perhaps your blog post uses a YouTube video to illustrate a key point. Email marketing, keyword phrase targeting , and other strategies can help you target a tailored message with laser precision to, say, the CIOs of the hundred largest businesses in your industry. On Twitter and LinkedIn? Any Industry C-Suite Topics Online MarketingDefining Online Marketing. Figure 1. MORE

This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information. Don’t know what information to share on social websites? YouTube videos. What can businesses share in social media? MORE

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given time. Jay Baer’s Twitter header image declares “Content is fire. MORE

Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Blog Correctly, or Don’t Have One. MORE

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero. MORE

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Find Kerry on Google+ and Twitter. See what they did there?) MORE

focus on Twitter. have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. Mining Twitter Lists. MORE

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post. MORE

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Ways to Find Legal Music for Your YouTube Videos by Mashable. MORE

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing industry (as defined in the report) is dead last among the six industries studied.

Most importantly, I’ve seen the staffing industry shift. More importantly, the staffing industry IS catching on. Let’s be honest the staffing industry NEEDS social media. If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice.

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Here: Twitter is old school. Thats not an entrenched belief, but Im sure youve heard a rumor or two of how Twitter has been losing ground over the last year. Im thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about  The End of Twitter  due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time Twitters influence is potent. Twitter is pretty key for B2B content marketers, too.

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Twitter Tools.

We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! If this doesn’t describe the situation in your industry, it probably will. How does the fashion industry get its “content” viewed? Here’s a company that thinks like the fashion industry: Taco Bell. Streaming video + YouTube + Blog + Slideshare.

People even asked me to post some of my own music on YouTube, so I did. People are so thirsty for information if they are in a predicament. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In fact the next book I am reading is The Tao of Twitter ! I Legal. Financial. Comments [.]

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. According to QuickSprout , linking to YouTube videos results in a 75% higher share rate. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter.

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These are the leaders in the information and communications technology sector who truly “get” social media and social business. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. sacevero.

Conferences are a common venue for architecture, engineering and construction firms to network, stay up to date on industry knowledge and build a presence within the industry "community." " Facebook, Twitter and LinkedIn that is. For Twitter, be sure to identify the official hashtag of the event ahead of time and use it in any applicable tweets. Blog it.

While interviewing your industry’s top experts can pay off big in terms of viewer interest and social shares, getting these gurus to commit can be difficult, if not impossible. Instead, it would be much better to say, “I have an audience of 5,000 highly-engaged YouTube subscribers and 15,000 Twitter followers, and I’d be happy to promote your interview and your product to them.”.

Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers. This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. Learn more about Twitter Amplify at The Next Web.

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. What types of information are worth sharing, beyond blog posts? Twitter Tools.

We need to look to the fashion industry for content inspiration … and maybe even Taco Bell! If this doesn’t describe the situation in your industry, it probably will. How does the fashion industry get its “content” viewed? Here’s a company that thinks like the fashion industry: Taco Bell. Streaming video + YouTube + Blog + Slideshare.

People even asked me to post some of my own music on YouTube, so I did. People are so thirsty for information if they are in a predicament. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In fact the next book I am reading is The Tao of Twitter ! I Legal. Financial. Comments [.]

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use. Pingdom ). 9.

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

If you’ve ever considered asking someone if you can “pick their brain,” it might be a good idea to save yourself the awkwardness and check out their Twitter account instead. Twitter is an incredible resource for networking and seeking out top professionals and influencers in any industry, but this is especially true for social media experts. Twitter offers a peek into the minds of industry leaders, allowing you to see what they are reading, sharing, and thinking about any topic, at any given time. Jay Baer’s Twitter header image declares “Content is fire.

focus on Twitter. have 20 ideas for you … all starting with Twitter. Why Twitter? Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. Mining Twitter Lists.

Moneka Khurana compiles b2b best practices and tips from Dell and Cisco, demonstrating how different types of information (e.g., brand information vs. market trends) lend themselves to different content formats, and a six-step approach to building a robust social media presence. YouTube Marketing Guides and Tips. Best Social Media Marketing Guides and Tips. by Pitch Magazine.

Author information. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference by Neal Schaffer - Maximize Social Business. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Available online through streaming video (see the end of this post for a special offer), you can also follow the hashtag #SocialTools15 today and tomorrow to glean insight into the knowledge that will be […]. Neal Schaffer.

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Social media can help you differentiate your company from your competition. If you want to be seen as a thought leader in your industry, or a trusted advisor to businesses trying to solve problems, then it’s all about content. dedicated landing page that captures the respondent’s contact information. Image by Getty Images via @daylife.

focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Look on your Twitter profile. 10) Twitter Chats.

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The most popular type of content is industry insights. • … while Pinterest means shopping.

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Ways to Find Legal Music for Your YouTube Videos by Mashable.

The Nifty50 Men of Twitter. Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. And I also strongly suggest you check out the Nifty50 Women of Twitter too. Cheryl.

This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Joe’s rave: The good folks at Spark Media Solutions have produced a new YouTube video on five “terrifying” consumer behavior changes that may be impacting your marketing results. This week’s show.

The hospitality industry in particular has an enormous opportunity to market in innovative ways via tools like Twitter, Facebook, YouTube, blogging, mobile-based initiatives and more. The industry traditionally consists of lodging, restaurants, theme parks, transportation and other entities related to the tourism space. Location-Based Loyalty. Everyone is a Reviewer.

We also ask a trick question about the future of bad advertising and discuss whether or not YouTube’s new Backstage service will give it a hall pass to play with the big boys. As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. This week’s show.

Forget Facebook, Twitter and Google+. In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively. Blog Correctly, or Don’t Have One.

What have I learned from Seth Godin’s blog posts which, like Twitter, are so short and concise yet full of such deep insight? I went through my favorite blog posts from Seth over the last 12 months and chose those which I felt were gems in this respect. Anil Dash has discovered that having ten times as many Twitter followers generates approximately zero times as much value.

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety. With 1.3

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). Combining rich content with careful organization and search capabilities, they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming. by TomPick and guest blogger Maria Verven.

Twitter Testing a New Look for Threaded Conversations, From Mashable. This week, Twitter started testing a new look on its website for messages and replies. In a post from Mashable, some users shared screenshots illustrating the new look on their Twitter feeds. As far as we know, Twitter should be slowly rolling out the UI update to users. You''re smart. Enjoy! YOUTU.

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right? There are plenty of charts and graphs too.

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Twitter Stats. Earnest Agency ). 4.

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing! Resources

Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. As Denny’s has proven through their use of Twitter , Tumblr , YouTube , and other channels, breakfast can be a surprisingly compelling topic. Find Kerry on Google+ and Twitter. See what they did there?)

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Kim found creativity scores had been steadily rising, just like IQ scores, until 1990. Resource

This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate. Resourceful information. Don’t know what information to share on social websites? YouTube videos. What can businesses share in social media?

With 46 million YouTube subscribers, PewDiePie is arguably the most powerful individual force in the gaming industry. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers. did back in 2014 when it paid PewDiePie, along with other famous YouTubers, to play Middle Earth: Shadow of Mordor. The problem? ” 3.