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Whole Foods’ 365 Format to Debut in Los Angeles

Up to five locations to open in second-half 2016.

August 3, 2015, 03:52 pm

AUSTIN, Texas — The first 365 by Whole Foods Market store will open in the Silver Lake neighborhood of Los Angeles. The new streamlined, value-focused 365 format will offer convenience and everyday low prices on natural and organic products that meet the company's quality standards.

Whole Foods Market currently operates 24 locations in the Los Angeles area. The company made the decision to renegotiate the lease in development for the Silver Lake location, converting it from a Whole Foods Market to a 365 by Whole Foods Market store. In doing so, the new store will be able to open its doors more quickly, capitalizing on the operational efficiencies and talented team member base already available in the area.

The retailer also announced leases for additional 365 by Whole Foods Market stores in Bellevue, Wash.; Houston; Portland, Ore.; and Santa Monica, Calif.

The first 365 stores are slated to open in the second half of 2016. Whole Foods then plans to double the number of 365 by Whole Foods Market store openings in 2017.

“We are really excited about the progress we have made with securing real estate in markets where there is high demand for both quality food and value in a convenient format,” said Jeff Turnas, president of 365 by Whole Foods Market. “We think the Silver Lake area of Los Angeles is an ideal community to plant our first 365 store flag and bring a modern shopping experience that draws from the best innovations of Whole Foods Market stores and gives them a new expression. With a fresh format and unique product assortment, we think 365 will offer convenience and value while providing the quality standards and transparency that consumers love and expect.”

Designed to complement the Whole Foods Market brand by bringing fresh, healthy foods to a broader audience with a streamlined, quality-meets-value shopping experience, 365 by Whole Foods Market stores will feature a curated mix of products that adhere to the company’s industry-leading quality standards in an environment that’s fun and convenient for shoppers, the retailer noted.