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OLYMPIC VALLEY, Calif. - Lawrence Realty was recently recognized for its new Lawrence Realty Tahoe App. The company received a nomination for the Most Innovative Marketing Technique at the prestigious 17th Annual Luxury Real Estate Fall Conference held earlier this month in Scottsdale, Ariz.

"Luxury Real Estate is a network of the most prominent global luxury brokers," said CEO Larry Lawrence of Lawrence Realty, a family owned and operated real estate company headquartered in Olympic Valley. "To be recognized for our progressive marketing strategies among the Who's Who in this esteemed industry is a tremendous honor for our firm as we pride ourselves on exceeding client expectations."

Lawrence Realty has served the local market for nearly 40 years. The company's new iPhone app, Lawrence Realty, is free of charge at the Apple App Store and is designed for iPhone 4, 4S and 5 users, and is also accessible via the iPad.

What differentiates the Lawrence Realty Tahoe App from other applications is that it was created by a local real estate office, not a franchised company, specifically to give a candid view of the local market. There is just one step to get to all things Tahoe; users will not have to shuffle through multiple layers and screens to reach the hundreds of properties for sale in the Tahoe mountain region. The app is instant.

The Lawrence Realty App, designed by Tahoe City-based Sandbox Studio, provides the complete MLS listings for the Squaw Valley, Martis Camp, North Lake Tahoe and Truckee regions, along with a user-friendly map that plots surrounding homes - all of which is updated daily. Users can customize their own search, view property photos and descriptions, consider exclusive listings, highlight recently listed properties, keep track of their favorites and share data with friends and families.

Lawrence Realty, located steps away from Squaw Valley ski resort, sells primary and vacation homes, condominiums and land. Larry Lawrence began selling real estate in 1974 and started his real estate business, Lawrence Realty, in 1985. Chiara, his daughter, joined the business in 1998 and Ron Gajar, Chiara's husband, became a part of the Lawrence Realty team in early 2005. Chiara, Ron and Larry are members of the Squaw Valley Property Owner's Association, as well as founding members of the Squaw Valley Institute, a nonprofit organization created to highlight arts and culture through educational programming. In addition, Larry and his wife Vikki are golf members and owners at Martis Camp and continue to enjoy the array of activities as a couple and with the larger family.

Luxury Real Estate is a global collection of the finest luxury real estate brokers in the world. This group of more than 70,000 professionals in more than 85 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2.5 million. Members typically sell homes for record prices.

For more information about Lawrence Realty, the Lawrence Realty App, as well as market statistics for Squaw Valley, Martis Camp and the North Lake Tahoe and Truckee areas, visit www.lawrencerealtysquawvalley.com.