As a public relations professional, at some point in time you are likely to be involved with an awards ceremony, event or show for your company, organization, client or PRSA Chapter. Join the PRSA Entertainment and Sports Section for this discussion with the PR executives from some of the top entertainment and sports industry award shows, as they share their tips towards having a stunning awards event.

June 6

This webinar will walk you through 25 online newsrooms and give a point-by-point assessment of how these companies are doing it right, providing you with a wealth of actionable advice to help in the day-to-day management of your organization’s newsroom.

Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Master a seven-step system for making every piece you write easier to read and understand.

June 10

Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues facing the profession.

June 13

Why do some people love one brand more than another when both stores sell the same stuff? It’s relevance. Learn how to develop a brand strategy that is relevant and appeals more strongly to your market.

Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through step-by-step exercises using new media tools and services.

June 18

Learn how to bring your messages to life with storytelling, wordplay and metaphor. Find out where to find online tools that virtually twist phrases for you and a four-step process for coming up with a creative metaphor.

June 27

One of the greatest challenges in our profession is proving the value of public relations. Learn the best approaches to guarantee that public relations is positively affecting an organization, and that it has the feedback required to improve performance over time.

The Digital Impact Conference is dedicated to positioning general practitioners to make the most of the latest digital resources and opportunities. A separate track is offered for communicators supporting technology organizations.