Twitter is in danger of becoming the next internet company forced into a desperation sale if it cannot find a way to start luring people and advertisers back to its sometimes-befuddling messaging service.

Twitter set out to build a virtual town square bustling with billions of people. But it's starting to look more like a novelty stand as the masses flock to other services that strike a more personal chord.

Leave it to a six-time Tony Award winner Audra McDonald to add some major theatrics to the scene playing out over social media in response to Republican Indiana Gov. Mike Pence's signing of a "license to discriminate" bill Thursday.