Archive for month: August, 2016

We are working on a new B2B technology offer for our clients. In the presentation we are creating we have put our buyer at the center of the story. This approach is logical but not easy to execute. In this article, Kylie Lobell shares Google’s approach to creating content. Empathy is one of the tenets that the article explores. Yes we agree that intimately understanding your buyer is critical to creating content that attracts the audience.