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DATA FOCUS: Blended data

May 14, 2008

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How to create a multi-sourced data file

Composites, multi-sourced files, multi-verse files, call them what you will, these data files are a hot topic in B2B marketing, despite the fact they've been around for years. But what are they and what benefits do they offer over traditional data files?

They sound simple. A multi-sourced file comprises several data sets from different sources, brought together in one unified file held in a database. But that's where our understanding differs from what others consider a multi-sourced file to be, and creating such a file to maximise the benefits is a far from easy task.

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