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...to perform a SWOT analysis. This focuses on the internal Strengths, Weaknesses, Opportunities and Threats of the company and is used as a decision making tool by top level managers and can be used for pre-crisis planning.
Google’s Strength’s:
* Google has had global dominance of the search industry since its introduction to the market in 1998 and still remains the leader of the industry to this day.
* The company is the leader in the search advertising market with its innovative and un-paralleled approach to pricing (cost-per-click basis or cost-per-impression basis) and methods for relevant targeted advertisements to specific customers.
* The successful Android operating system for mobile phones which rivals Apple’s iPhone abilities.
* Good revenue being created from advertising and from banner and video ads displayed on mobile phones as well as licensing fees from companies using Google’s search appliances.
* The launch of Google TV will attract many more customers and further diversify the Google brand.
* The strong and ambitious leadership shown by the top management to fulfil their strategy goals of “organising the world’s information and making it universally accessible and useful”.
* Google has a well know brand image and work culture that people recognise as being very user friendly as their ethos is “You can make money without doing evil”. Part of their success is down to their...

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STRATEGIC PLANNING
Google
Have you ever searched the Internet for games, research for your report, information on the newest technological advances? Chances are you “googled” the information.
Google is the world’s largest search engine. It allows users to search over eight billion websites in more than 35 languages with an audience base of more than 380 million people. Google generates revenue from advertisers who pay a fee for placing their ads on the website. The ads are targeted by keywords. Revenues have skyrocketed over the years. In 2005, the company had revenues of over $6.1 billion and net income of almost $1.5 billion. That’s one year sales growth of 93% and income growth of 267%. By 2006, revenues had increased to over $10 billion.1
Background
Google was founded by two PhD students, Larry Page and Sergey Brin, in a Stanford University dorm room. According to Google’s official website, the two did not get along, spending most of their time arguing. However, they quickly found something worth arguing about—how to retrieve pertinent information from an enormous set of data. The partners developed an innovative search engine called “Backrub” for its ability to analyze the back links to a website. Larry’s dorm room was set up as a computer hub, while Sergey established the business office. After maxing out their credit cards on a terabyte of memory, they needed more funding....

...HR PRACTICES IN GOOGLE
1. Building innovation into job descriptions: '20 percent time'
Technical employees are required to spend 80% of their time on the core search and advertising businesses, and 20% on technical projects of their own choosing."
"Employees' work structure follows a '70/20/10' model,
2. Eliminating friction at every turn: ensuring change can happen quickly and efficiently Google’s approach to innovation is highly improvisational. Any engineer in the company has a chance to create a new product or feature.
3. Letting the market choose: “crowdsourcing” its product strategy
4. Cultivating a taste for failure and chaos Schmidt encourages it: “Please fail very quickly—so that you can try again.. he had praised an executive who made a several-million-dollar blunder: “‘I’m so glad you made this mistake. Because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.’”
5. Supporting inspiration with data - making extensive, aggressive use of data and testing to support ideas according to a Harvard case study people aren't allowed to say 'I think' but instead must say 'The data suggest...'
6. Google's use of algorithms in recruitment First, you survey current employees on a...

...The Google Way to Do Business
Rafael Appe Pinto
Embry Riddle Aeronautical University
MGMT 201
Mr. Labeouf.
Abstract
Business over the years had changed dramatically. With the advance of technology and the way we share information, there was a need for a change on most business structures. The old style pyramid, where there is an absolute boss and it breaks down into a chain of command through the different levels of an organization, have been proven outdated on today’s business world. Although this old method is still very relevant on an assembly line type of business, many companies had to change their management style in order to adapt to their product or service. As our society become more and more diverse, companies feel a need to update their strategies not only to satisfy the different types of costumers, but also to better manage their own employees, or associates in today’s terms, and get the best performance out of each one of them. Many companies realize the importance of those changes, and they have been looking in different ways to improve the effectiveness of their team.
Introduction
Google is roughly a young company but its brand has been incorporated in our lives in such a way that many other companies in the sector had either struggled or failed to accomplish. The simple idea of organizing the information from the internet transformed Google into a multibillion dollar company that is known all over the...

...YouTube, Google, and the Rise of Internet Video Case
Introduction:
The recent trends in Internet video have provided opportunities in the market. Although many companies attempted to capitalize on this market opening, many firms were not successful. Google was unable to get a strong presence in the market with their Google Video service until it purchased YouTube in 2006. Combined the companies now accounted for four times as many users as their closest competitor in the Internet video market (Cool, Seitz &amp; Mestrits, 2010). Analyzing Google and YouTube will provide insight into the reasons some companies were more successful than others. This paper will explore why Google missed the Internet video opportunity, the evolution of the video supply chain, and the future outlook for video based on competitor strategies. Additionally, it will outline possible revenue models for YouTube and recommend a business strategy.
How did Google miss the “Video” opportunity?
Google chose to enter the Internet video market using its competitive advantage in searching. The company developed an infrastructure of servers, storage systems, bandwidth, and hardware that supports the fastest and efficient searches on the web (Smart Advantage, 2012). Google Video was designed for a competitive edge in providing a service where users would be able to search for any type...

...(January 2002), available at http://www.fastcompany.com/online/54/roche.html.
CASE STUDY 1-2
GOOGLE
Started in the late 1990s, Google grew rapidly to become one of the leading companies in the world. Google’s mission is ’’to organize the world’s information and make it universally accessible and useful.’’ It is operating on a simple but innovative business model of attracting Internet users to its free search services and earning revenue from targeted advertising. In the winner-takes-all business of Internet search, Google has captured considerably more market share than its next highest rival, Yahoo!. This has turned Google’s Web pages into the Web’s most valuable real (virtual) estate. Through its two ﬂagship programs, AdWords and AdSense, Google has capitalized on this leadership position to capture the lion’s share in advertisement spending. AdWords enables businesses to place ads on Google and its network of publishing partners for as low as 25 cents per thousand impressions. On the other hand, it uses AdSense to push advertisements on publishing partners’ Web sites targeting speciﬁc audience and share ad revenue with the publishing partner. This creates a win–win situation for both advertisers and publishers and developed Google into one giant sucking machine for ad revenue.
44
Chapter 1 The Information Systems Strategy Triangle
Even as a large company,...

...Search for a New HRM Solution. Research for this report involved with the identification and evaluation on the main HR challenges to Google in attracting and motivating staff, recommendation of related human resource practices to those challenges with reasons, and an implementation plan for the changes. The major findings in Google’s HR challenges are the issues of work-life balance, high-rate retirement, maintenance of original spirit, and recruitment. Then, those challenges are solved or released by some HR strategies, such as forming virtual teams, shorten interview process, design job structure and so on.
INTRODUCTION
The case note, Google: the Search for a HRM Solution, is talking about the main HR challenges stand in front of Google. There are mainly about attracting retaining and motivating staffs, which involves issues as work-life balance, high-rate retirement, maintenance of original culture, and recruitment. After evaluated and analyzed, some HR strategies are provided to releasing those challenges, which are creating virtual team, fining interview process, motivating employees with new recruitment, and keeping talents by offering more organizational reputation and leadership.
THE IDENTUFICATIION AND EVALUTATION OF GOOGLE’S HR CHALLENGES
Google was created in 1998 due to the need for a more efficient Search Engine. Actually Google is one of the most successful internet based...

...﻿Google Innovation And New Product Management
Google products do not fair well on the market or do not reach the market at all as they would have failed during the trial stages because they hardly follow the proper steps in new product development. Therefore the question Google needs to ask itself before embarking on a project is whether or not a product is what the customer needs because what the engineers want to develop is not necessarily what people need. Therefore structured and analytic approaches to innovation have been proven valuable in new product development. It is important to highlight the need for customer’s input as they function as a fresh set of eyes. Google should continue to encourage a steady stream of new product possibilities from their engineers while social networks could be used to dialogue with customers and get new ideas.
Google needs to have Innovation management in which there is the discipline of managing processes in innovation which in turn can be used in the development of both product and organizational innovation. Innovation processes can either be pushed or pulled through development. Instead of just having some creative ideas and launching them, Google could also adopt some innovation styles as part of their innovation management.
TABLE OF CONTENTS 3
I 4
Question II 10
Conclusions 14
References 15
Appendix 16
Question I
Discuss and suggest some...