When implementing the Juran philosophy, instead of proposing a major reorganization of processes within the organization, as did Deming, Juran proposed programs that were designed to fit into a company's current strategic business planning with minimal risk, the usual top-down hierarchial management system Americans use. He claimed that top management speaks in the language of dollars; workers speak in the language of things; and middle management must be able to speak both languages and translate between dollars and things. In turn, Juran advocated the use of quality cost accounting and analysis (top-management language); and increasing conformance to specifications, supported extensively by statistical tools for analysis (worker's language).

The Juran Philosophy
The Quality of a product is defined by Juran as its "fitness for use", by the consumer that is.

Quality is related to "(1) product performance that results in customer satisfaction; (2) freedom from product deficiencies, which avoids customer dissatisfaction". The design of goods, the manufacture process, delivery and service all relate to the fitness of use.