Many times when we talk about “optimizing” our content, we’re really talking about SEO (or Search Engine Optimization). The thing about SEO is that it’s a constantly moving target. Whatever I write about it today will be out-of-date tomorrow....

Include an image that conveys what the blog post is about. Images appeal to readers and help them better assimilate text-based content. A blog post that has some type of visual that’s a photograph, graphic or some type of infographic typically has better reach than...

Online, it’s important to break text up into chunks. Online reading is not like reading a physical book. The online reader needs to be able to immediately scroll through content to get to the subheaders and the bolded content and even bullet points. For example,...