A/B testing

Quickly discover which offers, experiences, and messages truly engage your visitors. Adobe Target removes the coding and setup hassles of A/B testing, so it’s easy to see your visitors’ responses to content variations in real time and instantly adapt your site to meet their needs.

Features of A/B testing

Guided test setup

Follow the easy, step-by-step setup for A/B testing. Implement tests with single-line-of-code manipulation or regional mbox, or both, if desired.

Multipage and cross-channel testing

Implement test elements and have the option to link multipage tests across web pages and channels.

One-click optimized content delivery

Push winning test content with a click, or set a test to self-optimize and automatically deliver the best performing content in real time to the right segment.

Adobe Target interface customization

Make use of a variety of filtering options, such as filtering by segment, as well as a range of reporting options that include customizable graphs and daily breakouts.

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