Pandora Turn It Up

ROLE: ART DIRECTION & DESIGN

Turn It Up was a 2-day event at the Virgin Hotels in Chicago featuring top leaders from agencies and brands. Speakers presented ideas about marketing trends, content strategy and the power of audio advertising followed by a live performance by Marian Hill.

Wayne Goss IMATS

We wanted something that would block out the visual noise of the show and enable us to control the feel of our environment.

We put care and consideration into every aspect of the pavilion—from wall design and traffic pattern to brush displays, card handouts and shopping bags.

Malcolm Stuart Brand Design

ROLE: ART DIRECTION, PHOTO DIRECTION, DESIGN

Print repeats, photos, emails and packaging created for the launch of artist Malcolm Stuart's clothing line.

Wayne Goss x Beautylish

ROLE: CREATIVE DIRECTION, PHOTO DIRECTION, DESIGN

Top vlogger Wayne Goss launched his Japanese makeup brush brand as a partner with Beautylish. We created his brand identity and strategy for telling the story of his premium makeup brushes. Each brush had a story and a purpose. Brand materials were designed to educate people about the quality and craftsmanship of Japanese makeup brushes, why they are worth the investment, and how to use them. We focused on showing the brushes in a natural, elegant manner to communicate the care and consideration that went into their design and creation.

Rae Morris

ROLE: CREATIVE DIRECTION, PHOTO DIRECTION, DESIGN

Top makeup artist Rae Morris worked with Beautylish to launch her unique, magnetic makeup brush line in the U.S. We wanted to tell the story of her career as a top artist and how she painstakingly designed her brush set to address the shortcomings she found in other brush lines.

Beautylish Pinterest Strips

ROLE: CREATIVE DIRECTION, PHOTO DIRECTION, DESIGN

Pinterest strips are a great way to educate beauty enthusiasts on techniques and product qualities. Beautylish created numerous strips that were extremely popular and re-pinned millions of times.

Beautylish Email Design

ROLE: CREATIVE DIRECTION, PHOTO DIRECTION, DESIGN, COPYWRITING

Beautylish emails played a crucial role in telling the story of our brands and their products. Each email was part of a larger strategy to educate and excite our consumers. Emails were sent twice a week and featured custom photography—either product or editorial, created specifically for the email layouts.