*required field. You can change details at any time before activation.

The enrollment number will not limit students' access to materials. Accurate enrollment allows
us to manage site traffic and course activity.

If your course is affiliated with an institution not listed here or you need to create a course to last longer than 6 months,
please contact HBP Customer Service at custserv@hbsp.harvard.edu or 800-545-7685.

Type the information in each box. Boxes marked with an asterisk (*) are required information.
You can change the coursepack information, including the Start and Stop Dates and the quantity,
at any time before you activate the coursepack.

If your coursepack is affiliated with an institution not listed here or you need to create a coursepack
which is longer than 6 months, please contact HBP Customer Service at custserv@hbsp.harvard.edu
or 800-545-7685.

description

Presents a matrix of 42 video clips of interviews with seven entrepreneurial managers answering the same six questions about their experiences building their companies. The individual entrepreneurs (Vittorio Merloni, Merloni Elettrodomestici; Alex d'Arbeloff, Teradyne, Inc.; Martin Sorrell, WPP Group; Sumner Redstone, Viacom, Inc.; Gordon Moore and Andy Grove, Intel, Inc.; Herb Kelleher, Southwest Airlines; Scott Cook, Intuit, Inc.) describe the challenges experienced and the lessons learned while building an enterprise. The questions are: What were you trying to achieve when you started your company? How did you think about assembling the people or finances that you needed? What were the most difficult problems that you faced? How has your thinking about the business changed over time? Looking back, what have you learned about building a large company? What are your principal concerns about challenges facing the company in the future?

Authorized faculty can see an exam copy of a multimedia case online by adding a Free Trial to their Library.

learning objective:

To draw conclusions based on a comparative analysis of the responses by the seven featured CEOs to the same questions about the work of building their enterprises. Also, to help develop insights into the thinking and personality of entrepreneurial managers that build large successful companies.