Fiat Chrysler Automobiles Evolves Innovation In Brazil

Fiat Chrysler Automobiles (FCA) is redeveloping its approach to the future of urban mobility in Brazil by adopting a broader innovation strategy.

Born in the company's local headquarters in Betim, the Future Insights area is the result of a recognition that collaboration could add significant value to product development. The department aims to combine the company's strategic interests with multi-stakeholder intelligence on upcoming mobility needs of people and businesses.

"When we talk about innovation, we think of some digital technology by default, but we forget that innovation is not exclusively aided by technology, it goes beyond that. It's about people, ideas, culture," says Mateus Silveira, Future Insights Head at FCA.

"Under that approach, changes are introduced through a more comprehensive view of the matters that impact the sustainability of the company in the long run," he adds.
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