KIDZFIZZ It's all about creativity, the creative collection at Pitti Bimbo!

KidzFIZZ is the area that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles: a proposal dedicated to a more evolved international public. KidzFIZZ focuses on research, creative exploration, the contaminations between fashion and design and the central role played by accessories.Staged in the Medici Pavilion and in the Archiviwith a layoutcurated by Storage Associati, KidzFIZZ is the fair’s concept lab.

The names include:

3 Sprouts – distributed by Buzz Italia, 3 Sprouts was developed on the strength of the experience of three Canadian friends and mothers. A range of high-design accessories for kids and their bedrooms, aimed at “smart” families and parents seeking practicality and safety. The containers and accessories are made using certified raw materials such as 100% pure cotton. The accessories are BPA-, phthalate- and PVC-free. Adorned with colourful appliqués, the storage containers are original and practical, and can be used in various different rooms.

AO76 - a Belgian brand for boys and girls between 4 and 18 years old. Formerly known as American Outfitters, the brand brings sportswear with a sweet and cute girls touch and cool and casual references to the boys world. Loved by both parents and kids, AO76 constantly searches for the perfect mix of trendy and authentic. Creativity being the DNA of the brand, all prints are created in house and new techniques are constantly being integrated in the collection. For the S/S 2018 collection, the AO76 boys travel Florida from North to South. A bright collection in warm colours, in the true AO76 spirit : lots of allover printed tees and sweaters, tropical prints, light cotton striped shirts and shorts.

Andorine - passionate & cosmopolitan. According to the two designers of the Portuguese luxury brand Andorine, those are the characteristics of the children they have in mind. In their collection, for ages 2 to 14, streetstyle is given a glamourous, sophisticated twist, while handpicked, comfortable fabrics allow freedom of movement, all in line with today’s trends. Each collection is a journey, an introspective inspiration, an idea that’s ripe for development.

Anja Schwerbrock treehouse – Antwerp-based German designer Anja Schwerbrock created her own eponymous brand of womenswear and later kidswear, after notable stints at Escada, Comme des Garçons and Dries van Noten. The designs in her women’s and kids’ collections are closely intertwined. Inspired by the ballet and circus world, the designer develops these stylistic elements into a personal, whimsical universe with the focus on uncluttered designs and high quality, organic materials.

Anne Kurris - the designer Anne Kurris launched her first children's collection in 1998. This collection was known for its bold colour combinations and vivid graphic designs, with animal prints and pop art references. In addition to her work as a designer, Anne Kurris teaches graphic design at the renowned Royal Academy of Fine Arts Antwerp. As a graphic designer, she has worked with Dries Van Noten and the Antwerp Six.

Anniel – One of the world’s best known brands in flat footwear and ballerinas, faithful to its origins and its image of a fresh, unique and identifiable product. The soft little shoe, borrowed from the world of gymnastics and which Anniel reinterprets in a thousand versions, expresses this cheer. The image is crowned by the classic ballerinas, the demi pointe shoes and the crib shoes, one of the brand’s bestsellers. As always, original prints, Italian-made hides and fabrics interpret simplicity of forms.

Bean’s Barcelona – founded in 2010 and based in Barcelona, Bean’s speaks the language of little ones, with a Mediterranean-inspired collection for babies. Rompers, t-shirts, vests, swimsuits and leggings come in soft, 100% cotton, featuring muted colours, delicate prints and comfortable fits.

Caffe’ d’Orzo – a range for girls from the ages of 2 to 18: soft fabrics, comfortable and innovative shapes turn clothes into a warm embrace. All pieces are 100% Made in Italy, and based upon careful research into raw materials, with linear, simple styling. Textiles, in natural fibres such as silk, cotton, wool and soy jersey, are masterfully treated with specific finishes to bring out their softness.

Carbon Soldier – The brand was founded in 2014 from the re-branding of YmamaY, launched in 2002 in Auckland, New Zealand, to convey the designers’ passion for cutting-edge childrenswear. Focus on high quality materials with ultra-soft handle, for a minimalist, contemporary look created for children aged 0 to 8.

Cataleya– Luxury handmade knitwear for mums and children conceived by a designer with 15 years’ experience in prestigious fashion houses such as Hermès. Just three sizes (0-2 years, 2 to 5 and 5 to 7) for a range of sweaters, leggings and tube dresses: soft, easy-care garments made to last.

Cavalier – a joint project from Angela Chong and Perry Lam, Cavalier interprets childrenswear basics with ironic details and surreal accents. The results can be seen in the silhouette of Dora Dress: the little black dress with rockstar detailing; and the Pasche Dress, a tribute to designer John Pasche, who created the legendary lips logo for The Rolling Stones. The collection was inspired by children wanting to play dress up in grown-ups’ clothes: it has a functional and playful appeal.

Cocolico - a 100% Made in France clothing brand for children (0 to 8 years old), for each season Cocolico develops 4 trends to be able to fit with the customers’ expectations. For the S/S 2018: Blossom, the beginning of Spring season. Turquoise, pink and fuchsia. Perfect for a picnic in the countryside. Exclusive patterns drawn by our graphic designer. Onirique, travel through a poetic world. We have imagined light clothes, moving with the wind. Sea-green and coral exclusive watercolor patterns drawn by our graphic designer. Arty, bold trend with bright colors as orange, purple and navy blue. This trend symbolizes kids’ vitality. Exclusive patterns drawn by our graphic designer. Bubble Gum, pastel and slightly acid shades. Perfect for mild summer days and special occasions. Exclusive patterns drawn by our graphic designer.

Dinui - elegant, modern and chic: what better way to define Dinui, a luxury brand launched in New York in 2005 by designer Minjee Lee. For children between 2 and 12, her collections are designed in Korea and produced by qualified local manufacturers. Minjee’s work is centred upon the idea of a wardrobe of basic pieces, with a major focus on fabrics, silhouettes and details, which are always practical. For SS 2018 the spotlight is on fluid and clean-cut shapes, enhanced by a refined colour palette.

Ekoala – baby products, all completely biodegradable, non-toxic and made in Italy. With these criteria, the founders of eKoala projected a longstanding family business in the traditional plastics sector into the future. eKoala products are made from bioplastics, a material created using renewable sources such as maize. Innovative materials, ergonomic shapes designed for child safety, and particular attention to environmental protection, come together in colourful, fun designs.

Florence Fancy - a New York based children’s wear brand that focuses on the art of dressing children beautifully. The brand is all about brining a fun, American sensibility to special occasion dresses. The collection is inspired by the colors and textures of mom’s special occasion dresses. Special details that makes mom’s gowns so special, from the lace, to the trims, to the rich textures, and have adapted it to be a perfect addition to a girl’s closet. The collection is made to make a little girl like she is dressing up and being fancy, but at the same time in comfortable cuts and washable fabrics.

Hevea – a Swedish brand with soft designs and sustainable manufacturing, which has won numerous international design awards, Hevea presents toys, accessories and pacifiers designed to soothe teething pain, with raw materials drawn from nature. Hevea accessories boast an original style and are made from pure natural rubber free from BPA and Phthalates.

Iglo+Indi - located in Iceland, the brand was founded in 2008 by fashion designer Helga Ólafsdóttir. With strong Nordic roots, iglo+indi is all about crisp colors, unique prints and playfulness. All children are artists, seeing colors, shapes and patterns everywhere. Handmade illustrations, carefully selected colors, comfortable cuts and soft organic fabrics make iglo+indi a creative and cool brand for all kids. For S/S 2018, iglo+indi draws inspiration from moonlit summer nights, when the moon and sun share the sky at the same time and summer festivals are at their peak. School is out and it’s time to play! The SS18 main collection is entirely organic and made with certified organic cotton.

I Leoncini - a kidswear brand for boys and girls, aged 1-9 years, born from the creativity of parents able to turn their different professional backgrounds into a new exciting fashion project. Basic style, clean lines and neutral colors are the core elements of our label, which draws its inspiration from North-European design. The production is exclusively located in Italy, where skillful artisans take care of every aspect of the production, from the fabrics choice, sourced from Italian, French and German suppliers, to finishing till the final result, with labels and buttons, in a way that complies with high-quality standards.

Lea & Jojo – a collection of children’s jackets combining quality and ecological responsibility. Each jacket is made using more than 23 bottles in PET. The textiles used for the outer layer and filling are breathable, water-resistant and compliant with the most prestigious sustainability certifications. Each garment is free from phthalates, PVC, PFOA/PFO, azoic dyes and nonylphenol ethoxylate. Every collection is a blend of utopia and innocence, taking inspiration from natural elements and animal shapes.

Little Indians – In 2014 Vanessa de Kock-Erasmus created the Little Indians brand, taking inspiration from her two children and daily life by their side: from travelling to bedtime stories. For babies and children up to the age of 6, Vanessa creates collections that are extremely comfortable and have a playful spirit. For SS 2018 she imagines a whole wardrobe, the key look being trousers featuring lively all-over prints. Not to mention basic pieces such as leggings, tracksuits, shirts and jackets, which can be easily combined and are practical enough for everyday wear.

Little Unicorn – with its retro-styled high-quality products, Little Unicorn promotes the practice of swaddling: wrapping babies in cotton muslin cloths. A unique way to help babies perceive the warmth and security of their parents, while encouraging a good night’s sleep. The range also includes nursery items, bath products, diaper bags and travel articles.

Lulujo Baby –a Canadian brand founded in 2009, Lulujo presents simple yet innovative accessories for new mothers, such as the First Year Kit: one muslin + 14 coordinated cards for snapping baby portraits during the first year. Every Lulujo product is made from high quality cotton or bamboo. The accessories also include universal clips for securing baby’s bedding.

Maghi e Maci - at Maghi e Maci every collection merges timeless pieces with the playfulness of childhood. From pretty tops and polos, to playsuits and the most intricte of party dresses, all the clothes are designed with both kids and parents in mind. A beautiful line of swimwear including “His and Hers” matching swimming trunks and bikinis for kids, aswell as holiday accesories such as beach bags, towels and bandanas have become something Maghi e Maci are famous amongst their clients. Pieces are an example of the best of handmade and always comfortable and playful without ever compromising on quality.

Mia Bu Milano - ”The sound of tinkling bells” is the title of Mia Bu’s spring-summer collection 2018. With its light and colorful fabrics, the collection reminds us of wings and poetry. The huge attention to details and the made in Italy style, makes our products comfortable and suitable for the city, the countryside or holiday time. Whilst wearing Mia Bu’s clothes, our kids can be a gardener of the golden millet, freely playing with friends or running as fast as the wind.

Mini Rodini – based in Stockholm, the childrenswear brand Mini Rodini was launched in 2006 through the inspiration of the illustrator, Cassandra Rhodin. Children’s imagination and playfulness is central to its collections, aimed at stimulating and supporting these qualities through the creation of comfortable garments that children themselves love to wear. Prints, designs, fabrics and shapes meet and blend in an eclectic mix with a strong visual impact. The collections also support environmentally sustainable and ethical production.

no added sugar – Founded in London in 2001, the total look created by this luxury brand is dedicated to the 0-12 age group. A range of modern-style garments made in premium yet easy-care materials. Entirely made in Europe, the collections combine high quality European and Japanese fabrics.

Noé & Zoë – launched by designer Nici Zinell in 2011, based between Berlin and Portugal, Noé & Zoë produces collections for 0-12 year-olds with a particular accent on sustainable manufacturing and high-quality raw materials. Hand-printed fabrics in a vast range of colours enhance unconventional cuts and graphic shapes. The brand also offers a “MiniMe” range with pieces for mum and dad too.

Oaks of Acorn – clothing brand for age 0-12 founded by Bezanne Lau in 2014, Oaks of Acorn combines classic silhouettes with unique fabrics, rich colours and unusual details. Every season, it strikes a balance between style, fun and comfort. At the centre of the SS 2018 collection is the idea of the Time Traveller: travelling through time and space, evoked by hand-drawn prints, sparkling glitter and graphic textures. Washed denim and iridescent holographic sweaters offer an ‘80s feel, combined with more sophisticated fabrics like satin and pique.

Picnik– made in Barcelona, Picnik creations (3 months -12 years) come in soft, high quality cotton. A tactile guarantee which makes each garment comfortable and enveloping, tapping into both children’s needs and their parents’ tastes. For SS 2018, the brand offers a complete wardrobe: leggings, bikinis and garments enriched with fun illustrations, including little monsters, funny faces and geometric patterns.

Popupshop – Sustainabilityis teamed with quality in a collection of basic garments made to last. Classic organic materials reveal their soft, comfortable side in a series of pieces that can be perfectly mixed, matched and layered. Since 2007, an easy, cool aesthetics, for collections that are constantly renewed.

Sissonne- To the lighthouse is the theme of the SS2018 collection by the Portuguese brand Sissonne. An adventure redolent with the scent of the summer, travel and the sea, giving life to onesies, mini dresses and sweaters in soft cotton, with exclusive textures and original designs. In the brand creations, the past and tradition meet contemporary trends and innovative elements to make a versatile and easy-to-wear style, for children from 6 months to 12 years.

Tago – the allure of handmade and the flavour of the artisanal are essential elements in the kidswear collection by designers Masanori Fukasawa and Keiko Tago. A Paris-based brand with a range for women and another for children, Tago creates exclusive garments with a sartorial allure. The fine materials used are embellished with hand paintings and embroidery.

Vivetta - Vivetta Ponti founded the eponymous brand in 2009. In her style, nostalgic elements and ‘50s design are combined with contemporary silhouettes and elegant motifs. Clean lines are embellished with unusual details and surreal elements, creating a new idea of elegance: playful and dynamic, romantic and ironic, sartorial too. Originality gains expression in the best of traditional Italian manufacturing.

Zombie Dash - Polish brand founded in 2013, Zombie Dash combines an outstanding design comfort with feistiness. Members of the Zombie Dash Team personally oversee every detail and give extreme attention to quality and durability of the crafted goods. The designs are inspired by kids: little imps and energetic rebels who are always willing to play and have fun. Spring/Summer 2018 collection brings back memories of summer time. The colours seem to have faded out from the sun: powder pink, antique red, sandy yellow, marine motifs and tropical flamingo patterns. Majority of the clothes are unisex: from smart casual, summer jackets, skirts, sporty style shorts... The distinctive motif of ZombieDash's apparel, a "toothy surprise" adds a joyful and very original wear&play character.

Wolf & Rita – Traditional manufacturing techniques are combined with 30 years’of expertise in making tailored shirts. Sonia and Carlos draw inspiration from the past, auteur films and the savoir faire of old fashioned kidswear, with its hand embroidery, quality materials and attention to detail. 100% made in Portugal by artisans, a collection that aims to support local craftsmanship.