And you are coming at this person with the massive 7% of your message.

No wonder most businesses have a hard time getting clients online!

You Need to Build a Connection

People do business with those that they know, like, and trust. However, they also only do business with those that are going to:

Solve their biggest problems.

There are many ways to develop a connection with your prospective clients, but the best way of building a connection is to help them…

…by actually helping them!

Understand Their Likely Objections

In order to use your words more effectively, you need to be speaking about the real issues and problems that your customer is thinking about.

What are the REAL pain points and issues that are keeping your clients from buying.

Every business owner that I talk with tells me that they know their customer’s pain points and objections (and maybe you do), but it’s amazing how frequently this changes once we actually do the research.

Remember that you are not your customer, even if you’ve experienced the situation previously.

If you’re not taking the time to communicate about the issues and concerns that your potential customer has, you are driving them to your competition.

Let Their Behavior Guide your Engagement

The most important buying signal available to any business is a client’s behavior, but the majority of businesses ignore this completely and focus on…