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Looking for a new job? Here’s today’s bad news. Nobody is employing a localization engineer or an internal CAT specialist, at least not when you apply with those titles on a resume/CV. They might be hiring for globalization – but that’s for someone who understands biostatistics, not languages. In today’s world of automated recruitment technology, job titles common in the localization industry seem meaningless. Why? And how can you succeed despite a lack of a common hiring language?

Our recent research shows that global digital transformation initiatives and unrelenting competition are two of the most common drivers pushing organizations to invest in globalizing business processes across all teams. However, many firms still lag behind in this area. What keeps them from advancing faster and what can localization teams do to enable their organizations to maneuver more quickly around the roadblocks?

If your organization is in the process of implementing a digital transformation initiative – whether limited to the global customer journey or expanded to reboot your entire business model – you know that it’s difficult and even overwhelming at times. CSA Research conducted C-level executive interviews at buy-side organizations and ran a survey earlier this year to pinpoint the specific reasons why companies still struggle with global digital transformation. We share three of them below.

In the past two years, most organizations interacting with CSA Research have undertaken some form of global digital transformation – whether it’s reimagining the entire company from top to bottom, or a narrow focus on re-vamping particular phases of the customer journey. One of our findings is the lack of attention paid to post-sales support content as an essential component for brand building, customer retention, and up-selling potential in international markets. We find firms guilty of this ...

What’s pushing even slower-moving companies to jump on the digital transformation bandwagon? There are several reasons, but one of the biggest is that their competition at the level of digital customer experience now includes competitors outside of their own industries in the form of Amazon, Facebook, their local equivalents, and similar companies. Prospects and customers perceive firms to be lagging behind if they don’t measure up in terms of one-click payment, voice-activation, chatbots, and...

It’s rare to go for more than 24 hours without receiving an e-mail that references “digital transformation” in some way. Organizations of all types – commercial, government, NGOs, non-profits, and educational institutions – spend a lot of time discussing the challenges and changes required by digitalization. But who’s taking responsibility for the global ramifications of these initiatives? How are companies measuring success or failure? How will global content evolve as a result? CSA Rese...

It’s almost impossible to open one’s email or social media feed without skimming one or more messages entreating the reader to “follow the path to digital transformation” or to “recognize how artificial intelligence (AI) is changing digital transformation.” But how much attention should LSPs pay to what’s going on in this area? CSA Research recently launched an initiative to find out. In the meantime, here’s what our preliminary results show.

It has taken social and mobile – plus the empowerment of consumers to influence the message – for content to finally grab the undistracted attention of executives. But they’re not only wrestling with content in its simplest forms controlled by employees. They must also take into account material created “in the wild” – outside of their organizations – where it morphs into assorted flavors through local languages, dialects, and cultures.

Two years ago, CSA Research determined that the language sector faced a perfect storm as industry players incrementally improved efficiency, innovated services and processes built on newer technology and streamlined practices, and confronted disruptive intrinsic and external changes that were transforming the market.