Dorma launches interiors division in Dubai

Dubai, March 1, 2011

Germany-based Dorma, a premium access solutions and services provider, has launched its interior division in Dubai, foraying into complete turnkey interior solutions for corporates from design to installation support.

Located at the Armani/Prive, Dorma Interiors Division is the first company to introduce this novel concept in the Middle East by offering one-stop solution spanning its wide range of products ranging from swing solutions, sliding solutions, internal door accessories, fixed partition solutions and shower accessories solutions, a statement said.

The new offering from Dorma Interiors division is ideal for design community, architects and fit –out companies in design, estimation & installation while executing the project.

“The rollout of the new division has come at a better time; especially since the economy is starting to show signs of rebound,” said Ben Shaw, managing director, Dorma Gulf.

“Businesses are starting to spend again on services which are essential for their growth and market efforts. The new division aims to provide an up-market shopping experience for interior segment in the Middle East. We are the first firms to offer this to our customer, which is what sets us apart from the rest."

“The new Interiors division will highlight the importance of interiors and create an environment that blends distinctive elements with strong visual continuity and impeccable detailing for all interior needs,” he added.

Nassim Abu Yousef, head of regional glass division at Dorma Gulf, said: “We at Dorma identified the market demand for comprehensive solutions and worked on a concept to bridge the gap that would align with Dorma’s core service, now it’s part of the history.”

“With the launch of the Interior Division, Dorma now brings forth most comprehensive innovative and individual solutions for interior applications which combine functionality with design excellence facilitating spatial efficiency, flexibility, comfort and style.”

Further to the launch Dorma Interior has introduced an interactive DVD for the benefit of the design community with an objective to provide integrated solutions in sync with aesthetics and operations.

The concept is available in a virtual format enabling interior professionals to interact and experience with the Dorma products and results.

Dorma has also announced the launch of a design contest to design its first showroom of Dorma Interior Services Division. The Dorma Inner City Showroom Design Contest is scheduled to run from March 31 to June 20.

The Dorma Interior showroom is scheduled to open by end of 2011, the statement said. – TradeArabia News Service