It’s really hard to get on the frontlines of blogosphere in this highly competitive online industry. With hundreds of new blogs popping out every day the task gets even tougher. Your blog has to be truly amazing to stand out from the crowd and to pique the visitors’ curiosity.

If you’ve been blogging for quite a considerable amount of time, but your blog doesn’t seem to drive the desired traffic, then the problem is obvious. You have to do something about that. But before you take any actions, you’d have to first identify the reasons and causes why the things turned out to be this way. After that you’ll be able to find the most relevant solutions and cope with the problem.

In this post I’d walk you through some of the possible reasons that can hinder your website from obtaining the desired traffic and also suggest some WordPress tools that are proven to help your blog get more exposure and visibility.

Content

Aside from the technical aspects that can hinder your website to get the traffic you’re seeking, the most important factor is the content you provide. Make sure to post genuine, high quality and insightful content that will capture your niche’s interest and bring them to your doors. Make a thorough research and find out about the latest topics, innovations, news and try to post in a timely manner and consistently. People are looking for a helpful and interesting content, so roll up your sleeves and get down to writing a great one.

Blog Template

Clean and simple designs are what attract visitors nowadays. Websites which are easy to get around and are fast to load usually provide better user experience and visitors tend to come back to them. And people, actually, leave a site (and most probably never refer back) that is too complicated to figure it out or seems outdated. The takeaway here is to give a careful thought to the theme you use on your blog.

I would recommend checking out Sauron- a multipurpose WordPress theme for a modern, easy to navigate, clean yet functional blog appearance. It would be a great fit for all types of blogs and website,as it comes loaded with advanced and highly adjustable features. For a clean design it features a sticky menu at the top, which makes it easy to navigate around your blog and keeps your visitors focused on the content.

The best part about it is that the pages of your blog follow one another giving it an organized look and feel. It comes with 30 pre-installed typography fonts, full color and layout customization, custom CSS support and 10 page templates which makes it super easy to use and customize. Sauron is responsive and SEO-friendly,which is a great feature to get some search engine visibility. Your blog visitors are definitely going to like it.

If you own a corporate website than the choice of a theme is much more complicated. It has to be not only clean and user-friendly but super advanced and functional as well. My ultimate recommendation for business websites is the powerful Business Elite theme. With this one page WordPress theme featuring a parallax technology your website is going to stand out. It has all the prerequisites necessary to get visitors to your door and grow your business.It comes with a full-width slider right under the fixed menu and features section-like pages that follow each other in an organized way and create a highly usable interface.

There are 6 customizable layout options that you can choose to use for each separate post and page on your website. The theme features 10 page templates and supports social links that redirect visitors to the social profiles of your business. At the end of the homepage you can find a contact form, an excellent way to build rapport with your customers. With Business Elite theme your business website is going to stand out and whatever stands out -gets recognized!

Functionality

Functionality of a website matters a lot for its visitors. If the website doesn’t seem to accomplish the needs of its users and provide the best visitor practices, they’ll be quick to click the back button. Make sure to equip your blog with all the necessary functionalities that will help you to better serve your visitors and make your website easily usable for them. For example, if you own a business and you want your visitors to find your address or location, the best thing to do is adding a functional Google map to your website, which will pinpoint your location and also provide directions on how to get there. If you really need a good WordPress Google maps plugin to feature on your website Google Maps WD is the one to go with.

You will be able to add responsive maps to your website which support different map styles, feature polygon, polyline, circle and rectangle overlays, store locator feature, custom icon builder for markers, advanced marker listing, directions, and many other features needed to best serve your customer. The configuration wizard will help you set the right parameters for the maps and get you started right away.

Not enough social media exposure

Here is the most widespread reason why your website is missing out on some massive traffic flow- social media. If you overlook the effects social media exposure can have on your blog’s traffic- you’d better not. Actually, it can take credit for taking your blog in front of a wider audience and drive way more traffic to it. For social media exposure you’ll need to set profiles on some of the major platforms and get AddToAny social sharing plugin.

It will let readers share your posts and pages across various social media networks easily without setting an account beforehand. The sharing buttons are mobile friendly and highly cutomizable.You can place them anywhere on your blog and track the social shares with the integrated analytics feature.

Search Engine Optimization

Search engine optimization is what you’ll have to master to get in front of your potential visitors and niche audience. If your website doesn’t drive traffic or the number of its visits leave much to desire, then SEO is what you should keep in the frontline of your mind. Fortunately, Yoast SEO is there for every WordPress powered websites and is sure to help you a great deal with best SEO practices. What it actually does, is helping you to fully optimize your website.

Better keyword rich content, better post titles and meta descriptions,page analysis, link indexation control, better XML sitemaps are just a few of the benefits of the plugin. The best thing about it is, that while you optimize your post and pages you can see how they would appear in search results with the live preview option.

The lack of the traffic is a serious challenge that any website can face at some point. No need to panic. Just make sure to find the possible reasons that push away your visitors and try to find strategies and solutions to tackle them. Above mentioned reasons are quite common among blogs and websites and can seriously hinder you from getting the desired visitor flow. I tried to provide some simple solutions that can help you tackle the problem and bring the visitors to you doors.

If you have faced similar problem with your website, please share with me what strategies have you implemented and how you had the things get right.