CEO Fedele Bauccio Profiled by 7×7 Magazine

Fedele does his weekend shopping via Vespa. Photo by Robyn Twomey for 7x7.

Writer Jessica Battilana spent a day trying to keep up with Bon Appétit CEO Fedele Bauccio, as he sped from meetings at University of San Francisco and Oracle to his Palo Alto office, for this in-depth profile that 7×7 Magazine published in its February food issue. The article placed Fedele in some rather impressive company:

Usually when people think of food pioneers in the Bay Area, they recall restaurant owners like Alice Waters and writers such as Michael Pollan….The fact that Bon Appétit is a large, for-profit corporation means that Bauccio often doesn’t get credit outside the industry for being a trailblazer. But let me tell you: His impact on the local-sustainable movement is big.