Case Study

How Sodexo repositioned as a digital-first company using digital content & PR

CHALLENGE In its 20th year in India, Sodexo had to adopt a digital approach replacing the ubiquitous paper vouchers that the company used until now. It wasn’t all easy for Sodexo, known for its iconic paper voucher, to make this digital leap, as they faced numerous large and small challenges. The campaign kicked off in

How content marketing helped Pearl Academy in launching school of journalism

Challenge India is a news driven country where the total count of news pieces consumed every day running into millions. With the coming of the internet, digital platforms have revolutionised communication space and have led to a paradigm shift in information/news creation, distribution and consumption. These platforms have impacted the rate of news consumption in

How National Doctor’s Day drove business of 6.5+ Cr for Bajaj FinServ

Background Bajaj Finserv is one of India’s most diversified financial company offering consumer durable loans, lifestyle loans, personal loans, loans against property, small business loans etc. The company also has dedicated lending options for doctors such as home loans, business loans etc. Challenge In India, National Doctor’s Day is celebrated to show gratitude to the