A lighted display device that includes components that are over molded or encased in a polymer gel. The polymer gel exhibits a high surface coefficient of friction such that the gel has a tacky surface and allows the display device to cling to a surface of any orientation. The polymer gel is clear or translucent such that the over molded components, which include light emitting components, can back or front light a display. The polymer gel can be flat on its sides or include three dimensional protrusions or inclusions on the surfaces.