If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you.

If you want to take user questions live, make sure it’s on a topic they’re eager to discuss. Also, some issues are easy to have an opinion on and are a natural starting point if you want to train your users to talk to you.

Questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.

Watch how users share your posts. Sometimes the best conversation happens on their shares, not on the original post. Also, questions that are personal or especially controversial work best if your users already are used to talking to you. You might need to build up to these conversations if you want them to be constructive.