About ADDvantage® Real Estate Services

Who is ADDvantage®

ADDvantage® is unlike any other real estate company in Florida or anywhere. Our work ethic and customer service blow away all other real estate brokerages because we answer calls live 7 days a week, we follow through on promises, and we care about the success of each and every client we have.

For a flat fee MLS listing company our effort and concern is at the same level as if our listings were full service. Keeping up with new technology and Internet marketing trends is our top priority since the success of our clients depends on getting the best exposure. We are innovators in our field and through software development and research, we are forging new roads in the real estate industry. Though many Realtors have lost the trust of the public, we continue to gain referrals on a regular basis from sellers who have saved money and sold their homes successfully through our discount listing brokerage.

The most common thing said about our Broker and staff is how available and professional we are. Through partnerships with other real estate agents and our Agent Activate® program, our sellers desiring a local presence for help with showings can still remain flat fee listed but get the service they desire. Our company is all about giving home owners what they want, when they want it. Our customers always remain 100% in control.

About the ADDvantage® Broker:

Keith Gordon has been a broker licensed in Florida since 1984. “No complaints have ever been filed against me because I have my own code of ethics which puts my sellers and their sale first. I am a Florida native (born in St. Petersburg) and have extensive knowledge of greater Tampa Bay, Manatee, Sarasota and Greater Miami-Dade.” Keith is a master contract negotiator whose experience and skills save his PRO Contract-to-close clients time and money. Because of how our flat fee MLS programs are designed to fit every need and every level, we allow sellers to upgrade to full contract representation at any time via our hybrid-full service brokerage, Altru Realty.