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segunda-feira, 11 de maio de 2009

Mic Label – Another simple and effective

Back to simpler ideas that leverage return, this small label / sticker placed on the top of the microphones during collective interviews guarantees the brand exposure whichever filming angle the TV network chooses. I don’t know who the first to use it was, but it is definitely clever and is being spread. Here you can see it being used by Grêmio and Corinthians. The pics are very small, but it looks good on TV.