Hidden customer value exists inside every customer and company selling to those customers that could increase sales and improve profit margins Customer value is the sum total of everything a customer knows about what you offer for sale and how it compares to the competition. Inside every prospect and customer exists stealth value… value that […]

Book on being a leader

Don Shapiro, President of First Concepts Consultants, is a co-author and editor of this book about some of the latest thinking on what makes one a leader.

Inspiring Speaker

Don Shapiro inspires audiences with his high energy, fun and interactive programs on leadership, sales and influence. He has spoken before hundreds of groups and thousands of people to help them improve their lives, improve their influence and improve their organizations.