Smiling Cheetah App "Sendy" Shakes Up Britain's Startup World

London, June 2, 2015 - A mobile app that promises to revolutionise parcel deliveries worldwide has reached the semifinals of Virgin Business Media’s “Pitch to Rich” competition for UK startups. The app relies on a community of people who deliver parcels for each other while travelling, turning their travel routes into delivery routes. Sendy users directly agree between themselves on the pickup and delivery locations, timing and price.

Sendy, whose motto is "Because friends always deliver" and whose mascot is a smiling cheetah, seeks to win the competition’s first prize of GBP 50,000 to launch the app and boost its marketing efforts. CEO Julius Reynolds commented: “This is fantastic news. In the next 2 weeks we will be working non-stop to get the votes to win the Pitch to Rich competition. That will be the first step before our launch in July.”

Sendy plans to donate a significant part of its revenues to charity causes chosen by the users themselves. According to CEO Julius Reynolds: “Sendy is more than just a business. It will show the world that people can trust each other. At the same time, it will provide excellent service experience. It's beautiful when these elements exist together."

Sendy aims to reach a base of 750,000 UK users by the end of 2015, with launches in the USA and the rest of Europe planned for 2016.