Affordable, Cloud-Based Service Combines EHR, PM and RM Functions in a Single, Intuitive Solution that is Designed around the CQM Standards Used by Federal and Private Payers

NEW YORK, NY (February 14, 2012) – As healthcare regulations and coding standards change and Meaningful Use incentives provide new reimbursement opportunities, healthcare practices struggle to find the right tools to optimize revenue and streamline administration. There are a number of solutions available for large practices, but until now, smaller practices (less than five physicians) have found it difficult to locate an affordable, full-service solution that may be implemented on a modular basis to minimize the disruption of a practice’s workflow. Imagine MD, a brand of eHealth Made EASY, LLC, now provides a secure, up-to-date, cloud-based, Software-as-a-Service (SaaS) solution that combines full Electronic Health Records (EHR), Practice Management (PM) and Revenue Management (RM) functionality on a single, affordable system. Imagine MD offers the only complete solution that is built around a CQM performance engine with real-time business analytics.

The solution, which is being presented February 21-23 at the 2012 Annual HIMSS Conference & Exhibition at Booth 13231, unifies EHR, PM and RM functions into an easy-to-use web portal that allows physicians to quickly and accurately document visits using drop-down menus. Featuring an intuitive flow that automatically generates the correct codes to optimize reimbursement, the Imagine MD solution does not require a long-term contract. And since it is cloud-based, smaller practices can take advantage of its advanced features without buying expensive servers, software, equipment or IT support. Cloud delivery also enables physicians to benefit from a continuously updated, CQM-driven knowledge base, which helps them adapt to changing rules.

“Imagine MD allows practices to rethink EHR, PM and RM, providing unified, cutting-edge technology resources without the big-practice price tag,” said George S. Blumenthal, eHealth Made EASY, LLC Chairman and CEO. “It’s a user-friendly solution that doesn’t distract physicians from their primary goal, which is to deliver quality patient care. With only broadband Internet access and a device with a browser, medical professionals can document encounters in real time and access the type of advanced EHR, PM and RM functions formerly available only to large practices. The fact that we designed our solution around the CQM standards that drive federal reimbursements and are now being adopted by leading insurance companies like UnitedHealth Group gives our customers a huge advantage in the shifting healthcare landscape.”

A pioneer in the wireless industry, Mr. Blumenthal served as Founder and Chairman of Cellular Communications, Inc., which operated as CellularOne in the US and Puerto Rico and as Omnitel in Europe (later Vodafone of Italy). He was also Founder and Chairman of International CableTel, which is now Virgin Media, the only cable company in England. More than 30,000,000 people utilize the services of these companies on a daily basis. With a background that includes founding Teramed Inc., acquired by Johnson & Johnson in 2002, and having provided a major New York hospital with a clinical trial registry to support an NIH grant, Mr. Blumenthal is uniquely qualified to oversee delivery of a customer-focused, cloud-based solution for the hundreds of thousands of underserved small medical practices.

Imagine MD’s customer focus comes through clearly in two ways: First, Imagine MD truly understands the needs of smaller practices, which is evident in the clean functionality of the ONC-ATCB-certified, Meaningful Use-optimized, CQM-powered EHR solution. The second component is the robust service Imagine MD provides to support the solution. The customer-centric focus is the result of the management team’s extensive experience in the premium quality service industry. Unlike plug-and-play software that leaves physicians and their staff to manage implementation on their own, Imagine MD is there every step of the way, providing support and training to ensure that medical professionals and practice staff take full advantage of all of the solution’s features and receive the maximum benefits from Meaningful Use incentives and practice management tools.

As a single database solution, Imagine MD houses all clinical, administrative and financial data at one location, which results in more consistent, easily accessible information than that provided by separately integrated systems. It is designed to flow as practice activities flow – starting with a multi-language patient portal that allows patients to provide medical history, insurance, demographic and pharmacy information along with messaging functions for appointment setting and confirmation. The solution delivers front desk verification functions as well as robust encounter documentation tools. And after each patient encounter, the solution flows seamlessly to check-out, billing and claims management and business analytics functions, providing a comprehensive PM solution that is fully integrated with the EHR tools.

With thousands of care documentation templates in addition to risk management and revenue capture tools housed on the cloud, Imagine MD eliminates the need for practices to back up data or address changing ICD codes, CQM standards and regulatory guidelines, making it the ideal solution for smaller practices. It is the only solution on the market that is powered by a CQM engine to maximize revenue. Imagine MD offers its innovative solution to individual practices and as a white label service to select partners. Learn more about Imagine MD at www.imagine-md.com.

About the Company

eHealth Made EASY, LLC was founded in 2006 with the realization that Bush-era legislation was mandating pervasive evidenced-based healthcare through performance of Clinical Quality Measures (CQMs). The company develops health information technology built around CQM performance with real-time business analytics. Imagine MD is a cloud-based, Software-as-a-Service (SaaS), single-source database solution that enables healthcare professionals to manage administrative, financial and clinical health record functions efficiently and affordably on a unified system. With a US-based, cloud computing platform that delivers easy-to-use, intuitive Electronic Health Records (EHR), Practice Management (PM) and Revenue Management (RM) tools, Imagine MD is empowering medical professionals to rethink EHR, PM and RM with unified, cutting-edge technology. Learn more at www.imagine-md.com.