Thursday, May 10, 2012

Three Ways to Boost Email Marketing ROI

Despite what people may think or say about email marketing, one fact remains true: It's highly profitable. "Email averages a return on investment (ROI) of $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17)," writes Eric Didier in an article at MarketingProfs. So don't assume your good ROI can't get even better. We can help you take that next step!

• Reduce complaints with relevant content, preference centers, and prominent unsubscribe options.
• Evade content filters by not using "spammy" terminology.
• Set up seed lists—your own accounts at top domains—to confirm that messages are being delivered.

• Recommend complementary items based on past purchases.
• Reignite interest or request feedback when a customer abandons a cart.
• Send loyalty offers to subscribers who most frequently open your messages.

Acquisition campaigns: Building your list should be a top priority.

• Focus your efforts on potential subscribers who are likely to be interested in your product or service.
• Offer something of value, whether a discount or coveted insights.
• Show respect—to prospects, subscribers, and your own brand!

So remember, it ain't fancy, but it works. Help your marketing efforts achieve maximum ROI with a fully enhanced email marketing program. Source:

1 comment:

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