How Lesleigh started their logo design journey

Company name

Overview

CARDD is a coalition of young adults, parents, professionals, and leaders aligned to create an environment that fosters responsible decisions around alcohol consumption.

Tell us a bit about who you are and the people you reach

The logo will be used to recruit new members to our alliance and to generate brand recognition.. The logo will also appear on our printed materials, promotional items, and online media - FB, Twitter, and Website.

Requirements

The logo should emphasis the acronym, CARDD, but also include the tagline - Connected Around Responsible Drinking Decisions; possibly in small print underneath the acronym. Should work with or without tagline.

The logo should emphasis the connection we have as a diverse alliance of individuals and institutions united around this one cause - responsible drinking decisions.

The logo should have a mature look to it, but also represent our 18-25 year old members. Nothing too stuffy.

A small icon or image is OK, as long as it does NOT promote drinking.
The icon should be positive. Nothing that depicts the negative side of drinking, like a circle with a line through it or a smashed up car.

The typeface should be clear, simple and bold and stand out.

Should be able to be printed in color or black and white. No shading or anything that would require a four-color printing process.