Market launches discount loyalty app LoyalFree

Chairman of Love Loughborough BID, Lez Cope-Newman (front right) at the launch of the new LoyalFree app at Loughborough farmer's market.

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Sophie attended Loughborough High School, and Jason, who built LoyalFree’s website and phone app from scratch, started his programming career at Loughborough College where he completed a technology and IT-based BTEC course.

The idea for LoyalFree was born last year when Jason was approached by two friends who both wanted an app to promote their businesses.

After seeing the potential for a loyalty card-style app, Jason set to work to make LoyalFree a reality and by November it was live.

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Lisa Brown, BID manager, said: “Market traders are an integral part of our BID initiatives and working with LoyalFree has allowed us to expand our Love Loughborough deals to the entire community, which crucially includes the market traders.”

Sophie Hainsworth of LoyalFree said: “LoyalFree was designed with market traders in mind.

“Our solution is easy to use and requires no technology which makes it accessible to any type of business. We are really excited to work with the BID and to put Loughborough on the map of UK firsts.”