Money is in short supply these days, unless you are banker! An increasing number of people are facing redundancy due to company cut backs; marketing budgets are being squeezed and businesses haven't got the money to invest. Everywhere you turn, money is a big factor. In fact, a recent survey found that lots of people would like to set up their own small business, especially online, but lack of knowledge and money are the key stumbling blocks.

For over 12 years, Easy Internet have successfully worked with a variety of businesses online to help them achieve success through using the skills, resources and products they have on offer. In this fast changing industry it is important to not only keep up with new developments but to find different ways to utilise the web and harness its power to make money.

Working under the umbrella of Easy Internet, Free Virtual Servers and 123 Ranking have led the way both locally, and in some cases, nationally, with online tools designed to make the most of what the web has to offer. From domains to design, search to security; in internet terms, they really do have a lifetime's experience of cost effective online business.

In October, Mark Esho, Managing Director of Easy Internet Services & Solutions, will be drawing on this experience and holding a free seminar designed specifically to plug people's knowledge gaps and help them to set up their own, successful, online business.

As part of this free seminar, Mark will be covering some of the following topics, and more, to give you a great overview of the different strategies you can employ to make the world wide web work for you:

Domain names & Hosting – When choosing a domain name, it is important that it reflects your business and is memorable. This may be the first thing people associate with your business so make sure it fits in with your corporate identity.

Web design – Your website is essentially the face of your business on the internet. Hence, the look and design of it is one of the most important money factors. Well designed websites will rank higher on Google and attract more customers to come and stay longer, which ultimately leads to more sales. Using specialist website builders can make this process much cheaper than you might think.

"Marketing without design is lifeless, and design without marketing is mute"

SEO - Perhaps the most important — and inexpensive — strategy is to rank highly for relevant keywords on the search engines. Most people trying to find information or services will just "Google it". Utilising search engine optimisation techniques will ensure that you are on the front page of Google, exactly where your customers are looking. After all, if it's not on the first page then it's not there!

"Think about what a user is going to type!" -Matt Cutts, Google

Security – There's no point achieving top positions if you don't maintain them. If your website gets hacked or blacklisted by Google, not only will you lose your rankings, but also your customers' trust (i.e. their custom). All the efforts you put into your website will be put to waste. With recent pandemic increases in cyber attacks, finding out how to protect your website is critical.

it's always better to prepare and prevent, than to repair and repent.

Marketing Advice - Get your website making money for you from the outset. There are many things you can do to promote your business online such as blogging, utilising social media, banner advertising, press releases, text ads in e-mail newsletters, search engine optimisation, pay per click campaigns; the list goes on! Take the opportunity to get advice on these areas, you'll find Mark's experience invaluable.