Aaker, David A

Simon & Schuster, 1991. Hardcover. New. Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorlySKU: MM-20012499; EAN: 9780029001011

Simon & Schuster, 1991. Hardcover. New. Looks at the intangible value of company name, brand, symbol, and slogan, and discusses cases in which this brand equity has been used successfully or poorlySKU: MM-20012499; EAN: 9780029001011

Aaker, David A

New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.

New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.