Jack Stoddart: The first time I heard "Hear No Evil", I was like "whatever". But Max told me Frankie's story and the penny dropped. People love a good tragedy. People love handicaps, frankly. It gets them emotional. I'll get on that deaf train with a wheelchair ramp, no problem. First-class ticket, please.

Jack Stoddart: I didn't want a deaf DJ on the label. I didn't want the company to be touched with the deaf stamp. Well, business is tough and sometimes you have to make awkward decisions and I've made harder decisions than dropping the deaf DJ.