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Conference Preview: Customer Expo 2017

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Jessica Barrett Halcom

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Make plans to attend theCustomer Expo 2017 this November 6 -8 in Nashville, Tennessee. The inaugural event will take place at theSheraton Music City, and will be focused on all aspects of the customer journey, as well as an exploration of crucial audiences, both internal and external.

Listen to best-in-class speakers, participate in interactive discussions and case studies, and check out world-class technology to learn the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive the changes and results your organization wants. Better yet, save 20 percent off tickets when you use code TECHAD20.

Customer Expo 2017 will focus on these topics:

Customer Loyalty and Advocacy

Awareness & Acquisition

Customer Insights

Customer Experience & Engagement

Customer Data

Voice of the Customer

Emerging Technologies

Understanding the expectations of your customers and how to personalize strategies to better serve them is critical to the success of your business. Customer Expo will provide attendees with the insight and knowledge needed to transform relationships with clients.

Speakers

Market leaders will share their experiences and insights on customer retention strategies and trends, and the technologies and solutions they use to aid their organizations on their customer journeys. Here are a few thought leaders you’ll have the opportunity to hear from:

In 2012, Doug Zarkin joined Luxottica as the vice president-chief marketing officer for Pearle Vision, where he is responsible for the global strategic marketing, visual merchandising, product promotion, and store design for the global optical franchise business. Prior to joining Luxottica, Zarkin’s career took him to companies such as Avon, Limited Brands, and Kellwood.

Jeff York has served as the CEO of Farm Boy for over seven years. Prior to joining Farm Boy, York served as the president-chief operating officer of Giant Tiger Stores for 20 years. He holds a degree in Economics from Princeton University.

Jamie Russo joined Choice Hotels International three years ago to spearhead strategic direction of Choice’s award-winning loyalty program, Choice Privileges. He is responsible for growing and enhancing the loyalty program, as well as managing relationship marketing. He also oversees reservations and customer and franchisee engagement across Choice’s network of call centers.

Marc Rashba previously was the vice president of marketing for Sony overseeing the company’s customer marketing group for RVOD — digital and physical accounts working on reward programs at Amazon, Best Buy, and Walmart. Marc also developed a new product line and a new technology that were awarded patents which he shares with Sony.

Sessions

As the agenda for the conference rounds out, here are a few sessions to look forward to:

Wake Up Call: Creating Long-Term Brand Advocates with Sleep Number

Brand-loyal customers not only generate revenue from their own purchases, they become zealots who refer new business to you. In this session, learn about Sleep Number’s InnerCircle loyalty program, the promotional strategy, future vision, and benefits the program provides to both members and the brand and member perspective.

To achieve customer loyalty, you first need the loyalty of the people who matter most — your team members. In this session, Una Morabito, SVP of MassMutual Financial Group, will discuss how the company has aligned employee goals with the broader company vision and changed the customer UX by focusing on employees.

CenturyLink only recently tackled the hurdles of going digital. In this session, learn about how they approached the transformation, how they now support customers doing the same, lessons learned, and ways in which internal processes can be applied to outward-facing projects.

Things to Do

While you’re visiting Music City, be sure to check out a few of the fun things going on around town. Football fans won’t want to miss theTennessee Titans taking on the Baltimore Ravens at Nissan Stadium on Sunday, November 5.