Pentax Optio S45 digital camera introduction : Pentax Imaging Company has announced the Optio S45 digital camera as well as the manufacturer's sixth DA lens will ship to dealers in June 2005. The Pentax Optio S45 is a compact digital camera that features 4.0 megapixels, a 3X optical zoom and a large 2.5 inch LCD monitor. With the large monitor that simplifies composition and playback, the Optio S45 is well suited to any user. The Optio S45 will be available in limited distribution for under $230 US. The Pentax Optio S45 digital camera will ship with PhotoShow Express software. Developed by Simple Star, PhotoShow is the fun and easy-to-use software program that enables users to easily edit digital photos as musical slide shows.

Pentax Optio S5z digital camera introduction : Pentax introduces the new Optio S5z, a stylish, compact and lightweight digital camera combining an easy-to-view 2.5-inch LCD monitor with 3X optical zoom and the power of 5.0 effective megapixels. Developed in line with the Pentax Optio S series concept of being “stylish and ultra-compact to enable it to be worn like an accessory”, the Optio S5z is the very latest addition to the lineup that takes portability and ease of operation to an enjoyable new level. The aluminum alloy exterior of the Pentax S5z features fine spindle-effect engraving that exudes a sense of quality; while the four smooth corners of the body a rounded right-hand grip on the back offer a more comfortable grasp.

Pentax Optio S55 digital camera introduction : Pentax introduces the Pentax Optio S55, a compact digital camera that makes shooting so much more fun for the beginner. With a large, easy-to-view monitor, it makes composition simple. With all-round easy operation it’s well suited to any user. And with a 3X optical zoom lens and the power of 5.0 effective Megapixels, it captures stunningly clear pictures that satisfy. Despite its compact body dimensions, the Pentax Optio S55 digital camera is equipped with a large, 2.5-inch LCD monitor, which makes it easy to compose images and play them back anywhere. Such an impressively large screen also makes operation easier too by making the function menu so much easier to see and use.

Pentax rebate on the digital SLR *istDS camera : Pentax is delighted to announce that its latest digital SLR, the *istDS, is, for a limited time only, available with up to £100 cashback. One of the markets smallest and lightest digital SLRs, the *istDS has won many plaudits since being introduced in November 2004. Lightweight, stylish, compact and yet packing all the functionality and optical excellence that you would expect from a Pentax, the sales promotion will see £100 cashback being offered on *ist DS with smc Pentax DA 18-55mm AL Lens and £50 cashback on *ist DS body only. The promotion runs from the 4th April 2005 through to the 31st May 2005 and can be redeemed at all participating retailers.

Pentax 645 digital medium format camera : Pentax Imaging Company has announced that Pentax Corporation will unveil the first Pentax 645 Digital medium format camera at the Photo Imaging Expo (PIE) in Tokyo. In addition to a legendary array of film and digital SLR camera products, Pentax boasts a proud heritage of delivering professional quality photographic equipment. Pentax introduced the world's first multi-mode medium format film camera in 1984 - the Pentax 645. In 1997, the manufacturer unveiled the Pentax 645N, which was the world's first medium-format camera with a high-precision autofocus system at that time. The Pentax 645 Digital medium format camera will offer a new digital dimension for medium format photographers.

Pentax Optio 50 introduction : Pentax introduces the new Pentax Optio 50, a compact, lightweight digital camera that makes digital photography easy for virtually anyone. Incorporating a handy "Simple" mode, it allows the user to quickly choose an icon that matches the subject at hand and have the camera select all the optimal settings automatically for the best possible results. And to ensure easy use continues no matter where you go, the Pentax Optio 50 has also been designed to be powered by AA batteries, which are widely available internationally. But to be worthy of the Pentax name, of course, ease of use is simply not enough. Indeed, the Pentax 50 offers the power and clarity of a 3X optical zoom lens.

Pentax *istDS Silver introduction : Pentax is pleased to announce the addition of a silver-coloured version to the popular Pentax *istDS digital SLR camera. Named the Pentax *istDS Silver, it offers the same user-friendly features and high-standard specifications as the original black-coloured version, except for its body color. With a choice of two attractive colours, the Pentax Silver now extends
outstanding manoeuvrability, simplified operations and an affordable price to a broader range of quality-conscious digital SLR users. Pentax designed a fashionable silver-coloured body for the new *istDS Silver, offering a choice of a body color between silver and black to accommodate individual preferences.

Pentax Optio S5n introduction : Pentax introduces the new Pentax Optio S5n, a stylish and compact digital camera with ultra-compact, lightweight appeal. What's more, it also offers the power of 5.0 effective Megapixels and a 3X optical zoom lens incorporating Pentax's unique Sliding Lens System. Developed in line with the Optio S series concept of being "stylish and ultra-compact to enable it to be worn like an accessory", there's so much more to the Pentax S5n than its stylish, elegant appearance. With an 2.0-inch large LCD monitor, a useful Mode Palette function that simplifies shooting and playback and the advantage of MPEG-4 file format for high-quality, extended duration movies, the Pentax Optio S5n is very versatile.