As filed with the Securities and Exchange Commission on November 23, 2011

File No.

SECURITIES AND EXCHANGE
COMMISSION

WASHINGTON, D.C. 20549

FORM S-3

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

THE WALT DISNEY COMPANY

(Exact name of registrant as specified in this charter)

DELAWARE

95-4545390

(State or other jurisdiction ofincorporation or organization)

(I.R.S. Employer

Identification No.)

500 South Buena Vista Street

Burbank, California 91521

(818) 560-1000

(Address, including zip code, and telephone number,
including area code, of registrants principal executive offices)

Roger J.
Patterson, Esq.

Managing Vice President-Counsel

and Assistant Secretary

500 South Buena Vista Street

Burbank, California 91521

(818) 560-1000

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Approximate Date
of Commencement of Proposed Sale to the Public:

From time to time after this Registration Statement becomes effective.

If the only securities being registered on this Form are being offered pursuant to dividend or interest reinvestment plans, please check the
following box: ¨

If any of the securities being registered on this Form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box: x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b)
under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering: ¨

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the
Securities Act registration statement number of the earlier effective registration statement for the same offering: ¨

If this Form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the Commission pursuant to Rule 462(e)
under the Securities Act, check the following box: x

If this Form is a
post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following
box: ¨

Indicate by check mark whether the registrant is a large accelerated filer,
an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definition of large accelerated filer accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.
(Check one):

Large accelerated filer

x

Accelerated filer

¨

Non-accelerated filer

¨

Smaller reporting company

¨

Calculation of Registration Fee

Title of each class ofsecurities to be registered

Amount to be

registered (1)

Proposed

maximumoffering price per unit

Proposed

maximum

aggregateoffering price

Amount of

registration fee

Common Stock

8,858,106

$33.94(2)

$300,644,118(2)

$34,454

(1)

In addition to the shares set forth in the table, pursuant to Rule 416 of the Securities Act, the registration statement shall include an indeterminate number of shares
of common stock that may be issued or become issuable in connection with stock splits, stock dividends, recapitalizations or similar events.

(2)

Estimated solely for purposes of calculating the registration fee pursuant to Rule 457(c) under the Securities Act, based on average of high and low price per share of
the common stock as reported on the New York Stock Exchange on November 21, 2011. Pursuant to Rule 415(a)(6) under the Securities Act, the registration fee of $34,454 is offset by registration fees of $8,278.05 previously paid by the registrant
with respect to 10,448,280 unissued shares of common stock registered under Registration Statement on Form S-3 (Registration Nos. 333-155531) of the Registrant filed with the Securities and Exchange Commission on November 20, 2008). Of those
previously paid registration fees, $7,018 shall be applied to the registration fee associated with this Registration Statement.

The Walt Disney Company is pleased to offer The Walt Disney Company Investment Plan, a direct stock purchase plan designed to
provide investors with a convenient method to purchase shares of Disney common stock and to reinvest cash dividends in the purchase of additional shares.

Key features of the Plan are summarized below:



If you currently own fewer than five shares of Disney common stock, or do not currently own any shares of Disney common stock at all, you may join the
Plan by completing an enrollment form and either making an initial cash investment of at least $250 or authorizing monthly deductions of at least $50 from a qualified bank account for the purchase of Disney common stock.



If you currently own at least five shares of Disney common stock, registered in your name, you may participate in the Plan simply by completing and
returning an enrollment form. If you own at least five shares but they are currently held by a bank or broker in its name (that is, in street name), you will need to instruct your agent to transfer your Disney shares to an account
registered in your name via the Direct Registration System (DRS). In order to do so, you must provide your broker with the Disney DTC Transfer Agent FAST number: 7829. Once the process is completed, you will receive a transaction advice from us.



Once you have enrolled, you may make additional investments of $50 or more by check or through automatic monthly deductions from a qualified bank
account.



All cash dividends will be reinvested automatically in additional shares of Disney common stock.



As a participant, you may (but are not required to) deposit your Disney common stock certificates with the Plan Administrator for safekeeping.



You may sell all or any portion of your Disney common stock through the Plan.



Participation in the Plan is subject to the payment of certain fees in connection with enrollment and the purchase and sale of shares.

Disney common stock is listed on the New York Stock Exchange under the symbol DIS. On
November 22, 2011, the closing price of Disney common stock on the New York Stock Exchange was $34.02 per share.

THESE
SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION, NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS. IF ANY OTHER INFORMATION OR REPRESENTATIONS ARE GIVEN OR MADE, YOU MUST NOT RELY UPON THEM AS HAVING BEEN AUTHORIZED.

This Prospectus does not constitute an offer to sell or a solicitation of an offer to buy shares of Disney common stock in any state or
other jurisdiction to any person to whom it is unlawful to make such an offer or solicitation. To the extent required by applicable law in certain jurisdictions, shares offered under the Plan to persons who are not record holders of Disney common
stock are offered only through a registered broker/dealer in those jurisdictions.

Neither the delivery of this Prospectus nor
any sale made hereunder should be deemed to imply that there has been no change in Disneys affairs since the date of this Prospectus or that the information herein is correct as of any time subsequent to its date.

Investing in our common stock involves risks. Before purchasing common stock pursuant to the Plan, you should read the Risk
Factors section on page 1.

Our business is subject to significant risks. You should carefully consider the risks and uncertainties described in this Prospectus and
the documents incorporated by reference herein, including the risks and uncertainties described in our consolidated financial statements and the notes to those financial statements and the risks and uncertainties described under the caption
Risk Factors included in Part I, Item 1A of our Annual Report on Form 10-K for the year ended October 1, 2011, and updates in Part II, Item 1A of our Form 10-Q filings, which are incorporated by reference in this
Prospectus. If any of the risks and uncertainties described in this Prospectus or the documents incorporated by reference herein actually occur, our business, financial condition and results of operations could be adversely affected in a material
way. This could cause the trading price of our common stock to decline, perhaps significantly, and you may lose part or all of your investment.

Disney, together with its subsidiaries, is a diversified international entertainment enterprise with operations in five business
segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive Media.

The Media
Networks segment is comprised of international and domestic cable networks and our broadcasting business, which consists of a domestic broadcast television network, television production operations, domestic and international television
distribution, domestic television stations, domestic and international broadcast radio networks, domestic radio stations, and publishing and digital operations.

The Company owns and operates the Walt Disney World Resort in Florida, the Disneyland Resort in California, Aulani, a Disney Resort & Spa in Hawaii, the Disney Vacation Club, the Disney Cruise
Line, and Adventures by Disney. The Company manages and has effective ownership interests of 51% in Disneyland Paris, 47% in Hong Kong Disneyland Resort, and 43% in Shanghai Disney Resort. The Company also licenses the operations of the Tokyo Disney
Resort in Japan. The Companys Walt Disney Imagineering unit designs and develops new theme park concepts and attractions as well as resort properties.

The Consumer Products segment engages with
licensees, manufacturers, publishers and retailers throughout the world to design, develop, publish, promote and sell a wide variety of products based on existing and new characters and other Company intellectual property through its Merchandise
Licensing, Publishing and Retail businesses. In addition to leveraging the Companys film and television properties, Consumer Products also develops new intellectual property with the potential of also being used in the Companys other
businesses and operates an English learning business (Disney English).

The Interactive Media Group creates and delivers
branded entertainment and lifestyle content across interactive media platforms. The primary operating businesses of the Interactive Media Group are Games which produces multi-platform games for global distribution, and Online which produces internet
websites in the United States and internationally. The Interactive Media Group derives revenues from a combination of wholesale sales, licensing, advertising, sponsorships, subscription services and online game accessories (micro transactions). The
Interactive Media Group also manages the Companys Disney-branded mobile phone business in Japan which provides mobile phone service and content to consumers.

Where You Can Find More Information

We are
subject to the information and reporting requirements of the Securities Exchange Act of 1934, as amended (the Exchange Act), and, accordingly, file reports, proxy statements and other information with the Securities and Exchange
Commission (the SEC). These materials may be inspected and copied at the SECs Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Please contact the SEC at (800) SEC-0330 for information on the operation of
the Public Reference Room. In addition, our SEC filings are available to the public at the SECs Internet site at www.sec.gov and on our Internet site at www.disney.com/investors.

This Prospectus constitutes part of a Registration Statement on Form S-3 that we filed with the SEC. This Prospectus does not contain all
of the information set forth in the Registration Statement, some parts of which are omitted in accordance with the rules and regulations of the SEC. For further information, reference is hereby made to the Registration Statement and all amendments
and exhibits thereto.

We are incorporating certain documents into this Prospectus by reference, which
means that we are disclosing important information to you by referring you to documents that contain such information. The information incorporated by reference is an important part of this Prospectus, and information we file later with the SEC will
automatically update and supersede the information in this Prospectus and in documents incorporated by reference. We incorporate by reference the documents listed below that we have previously filed with the SEC:

(1)

Disneys Annual Report on Form 10-K for the fiscal year ended October 1, 2011 filed on November 23, 2011.

(3)

Disneys Current Reports on Form 8-K filed on October 7, 2011 and October 25, 2011.

(4)

Disneys Registration Statement on Form 8-A filed on November 17, 1999.

We are also incorporating by reference all future documents that we file with the SEC pursuant to Section 13(a), 13(c), 14 or l5(d)
of the Exchange Act prior to the termination of this offering (other than information in such documents that is deemed not to be filed).

Disney will provide you without charge, upon written or oral request, a copy of any of the documents incorporated by reference. Requests should be directed to Disney Shareholder Services Department, 500
S. Buena Vista St.  MC9722, Burbank, California 91521-9722 (telephone: (818) 553-7200).

THE WALT DISNEY COMPANY INVESTMENT PLAN

PURPOSE

1.

What is the purpose of the Plan?

The purpose of the Plan is to promote long-term stock ownership among existing and new investors in The Walt Disney Company by providing a convenient method to purchase shares of Disney common stock and
reinvest cash dividends paid on such shares.

ADMINISTRATION

2.

Who administers the Plan?

The Plan is administered by the Disney Shareholder Services Department (the Administrator), which serves as our stock transfer agent, registrar and dividend disbursing agent. The Administrator
acts as agent for Plan participants

and keeps records, sends statements and performs other duties relating to the Plan. Disney Shareholder Services reserves the right to resign as the administrator of the Plan at any time, in which
case we would designate a new administrator.

Purchases and sales of Disney common stock under the Plan are made by an
independent broker-dealer acting as purchasing agent for Plan participants. The Administrator has initially designated Citigroup to perform this function, but reserves the right to appoint a different or successor independent agent from time to
time.

3.

How do I contact the Plan Administrator?

Written Inquiries:

Disney Shareholder Services

MC 9722

500 South Buena Vista

Burbank, California 91521-9722

Street Address:

Disney Shareholder Services

Suite 6100

611 North Brand Blvd.

Glendale, California 91203

Telephone Inquiries:

(818) 553-7200

Fax:

(818) 553-7210

Email:

investor.relations@disneyonline.com

When communicating with the Administrator, you should have available your account number, taxpayer
identification number, and/or the stock certificate number(s).

4.

What kind of reports will be sent to participants in the Plan?

Quarterly statements will be sent only to participants with account activity (such as purchase, sale, transfer, deposit, withdrawal of shares or dividend reinvestment) for that quarter. You should retain
these statements in order to establish the cost basis of shares purchased under the Plan for income tax and other purposes. In addition, each participant will receive all communications sent to all other shareholders, such as annual reports and
proxy statements.

Please note that if you are enrolling only for dividend reinvestment, you will not receive a confirmation
notice of your enrollment. Statements will be sent only once per year upon the reinvestment of any dividend.

For immediate notification of account transactions, you may view your account information
online at www.disneyshareholder.com.

5.

Can Plan statements be sent electronically?

Yes. You can elect to have your plan statements sent to you electronically. You can access your account at any time at www.disneyshareholder.com.

ELIGIBILITY AND ENROLLMENT

6.

How does a Disney shareholder become eligible to participate in the Plan?

If you are already a Disney shareholder with at least five shares of common stock registered directly in your name, either in certificate
form or held electronically via the Direct Registration System (DRS), you may enroll in the Plan simply by completing and returning the appropriate enrollment form.

If you currently have fewer than five shares of Disney common stock registered in your name, you may enroll by completing and returning the appropriate enrollment form and either making an initial
investment of at least $250 or authorizing automatic monthly deductions of at least $50 from a qualified bank account.

7.

I already own shares, but they are held by my bank or broker and registered in street name. How can I participate?

If you currently own shares of Disney common stock that are held on your behalf by a bank or broker (that is, in street name),
you will need to instruct your agent to transfer at least five of your Disney shares to a DRS account registered in your name. You can accomplish this by requesting your broker to transfer your shares via DRS directly to the books of the
Administrator, registered in your name. In order to do so, you must provide your broker with the Disney DTC Transfer Agent FAST number: 7829. Once the process is completed, you will receive a transaction advice showing the deposit of shares in DRS.
Upon receipt of the DRS advice, you can ask the Administrator to send you an enrollment package.

Plan participants may send
their share certificates to the Administrator for safekeeping, but doing so is not mandatory. However, in order to sell certificated shares through the Plan, it is necessary that the certificates be deposited with the Administrator. See Questions 21
and 24 below.

If you currently hold no shares of Disney common stock, you may enroll in the Plan by completing and returning an enrollment form for new
investors and either making an initial investment of at least $250 or authorizing automatic monthly deductions of at least $50 from a qualified bank account.

9.

Are there fees associated with enrollment?

Yes. A one-time $10 enrollment fee is payable with respect to each enrollment. If you are not making an initial cash investment because you already hold at least five shares or because you have
signed up for automatic monthly deductions of $50, you will need to include a $10 check, made payable to Disney Investment Plan, with your enrollment form. If your enrollment form is accompanied by an initial cash investment, the
enrollment fee will be deducted from your initial investment, together with a $5.00 investment fee. An investment fee will also be deducted from each subsequent investment, in the amount of $5.00 in the case of investments by check, or $1.00 in the
case of automatic deductions. See Question 30 below.

10.

Are there any restrictions on participation in the Plan by shareholders residing outside the United States?

Regulations in certain countries may limit or prohibit participation in services provided under this type of program. Accordingly, in the
case of citizens or residents of a country other than the United States, its territories, and possessions, the Company may determine, in its sole discretion, not to allow participation because compliance with applicable regulations is not reasonably
practicable.

OPTIONAL CASH INVESTMENTS

11.

What are the minimum and maximum amounts for optional cash investments?

Additional investments may be made in amounts of at least $50, subject to a maximum of $250,000 during any calendar year, including your
initial investment, if any.

12.

How do I make an optional cash investment?

You may send a personal check, payable in U.S. dollars to Disney Investment Plan. Cash and third-party checks are not allowed. Checks may be accompanied by the appropriate section of
your account statement or an Optional Cash Investment coupon. Optional Cash Investment coupons can be

obtained by accessing your account at www.disneyshareholder.com. If you do not have a coupon, be sure to write the account number in the memo portion of your check and include a note identifying
your account.

Mail your optional payment to:

The Walt Disney Company Investment Plan

MC 9722

500 South Buena Vista St.

Burbank, California 91521-9722.

13.

Can I have optional cash investments automatically deducted from my bank account?

Yes. You can authorize monthly automatic deductions from an account at a financial institution that is a member of the National
Automated Clearing House Association. The minimum amount for monthly deductions is $50.



To initiate this service, you must send a completed Automatic Deduction Service form to the Administrator.



To change any aspect of the instruction, you must send a revised Automatic Deduction Service form to the Administrator.



To terminate the deductions, you must notify the Administrator in writing, or by calling the Administrator at (818) 553-7200.

Initial set-up, changes and terminations to the automatic deduction instructions will be made as soon as
practicable. Once automatic deductions begin, funds will be deducted from your designated account on the 15th of each month, or the next business day if the 15th is not a business day. Funds will then be invested within five business days after the
deduction has occurred.

14.

Will I be charged fees for optional cash investments?

Yes. For any investment made by check, a fee of $5.00 will be deducted prior to investment. A fee of $1.00 per investment will be deducted prior to investment with respect to any investment made by
automatic monthly deduction. See Question 30 below.

15.

How are payments with insufficient funds handled?

If the Administrator does not receive credit for a cash payment because of insufficient funds or incorrect draft information, the requested purchase will be deemed void, and the Administrator will
immediately remove from your account any shares already purchased upon the prior credit of such funds. The

Administrator may also place a hold on the Plan account until an insufficient funds fee of $20 is received from the participant, or may sell such shares to satisfy any uncollected
amounts. If the net proceeds from the sale of shares are insufficient to satisfy the balance of the uncollected amounts, the Administrator may sell additional shares from your account as necessary to satisfy the uncollected balance.

PURCHASE OF COMMON STOCK

16.

What is the source of Disney common stock purchased through the Plan?

Generally, share purchases will be made by the Plans independent purchasing agent in the open market. However, Disney may at its
option direct that shares for the Plan be purchased directly from Disney; provided, that Disney will not change the source of the shares for the Plan more than once in any three month period.

Share purchases in the open market may be made on any stock exchange where Disney common stock is traded or by negotiated transactions on
such terms as the independent purchasing agent may reasonably determine. Neither Disney nor any participant will have any authority or power to control or influence the date, time or price at which shares may be purchased by the independent
purchasing agent, the manner of effecting these purchases or the broker through which these purchases are made.

17.

When will shares be purchased?

Initial and optional investment purchases will be made by the independent purchasing agent within five business days from the date we receive your funds. No interest will be paid on amounts held by the
Administrator pending investment. The Administrator may commingle each participants funds with those of other participants for the purpose of executing purchases.

18.

What is the price of shares purchased under the Plan?

Shares purchased by the independent purchasing agent in the open market on any investment date will be credited to a participants account at the weighted average price incurred to purchase all
shares acquired on that date, including brokerage commissions (which commission is currently $.01 per share but is subject to change without notice). Shares purchased from Disney will be purchased and credited to a participants account at the
average of the high and low sales prices of Disney common stock as reported on the New York Stock Exchange on the date of purchase. No brokerage commissions will be payable with respect to shares acquired from Disney.

Yes. Cash dividends on all shares of Disney common stock, including fractional shares, held in your account will be reinvested automatically in additional shares of Disney common stock. No fees
will be charged in connection with dividend reinvestments, although the purchase price will include the brokerage commission applicable to all open market purchases (which commission is currently $.01 per share but is subject to change without
notice). Payment of dividends on common stock is at the discretion of Disneys Board of Directors.

20.

When will my dividends be reinvested and at what price?

The reinvestment of your dividends will be completed within five business days of the dividend payment date. The price of shares purchased by the independent purchasing agent with the dividend will be the
weighted average price, including brokerage commissions, of all shares purchased with reinvested dividends.

SALE
OF SHARES

21.

How do I sell my Plan shares?

You may sell any number of shares held in your account by (i) contacting the Administrator by phone at (818) 553-7200 and giving verbal instruction, (ii) completing the appropriate section
of your account statement. (iii) accessing your account at www.disneyshareholder.com and submitting the number of shares to sell or (iv) preparing a written request and sending it to the Administrator by mail or by fax at
(818) 553-7210. The Administrator will forward your request to the Plans independent purchasing agent, and the agent will sell your shares, along with shares to be sold for other accounts, within five business days. Proceeds from the
sale, less a sales fee of $10 and a brokerage commission (which commission is currently $.01 per share but is subject to change without notice), will be sent by check to you within five business days following the sale. All payments will be made by
check and mailed to the participant. For faster delivery, checks can be sent by an overnight courier for an additional fee of $15 ($20 for Saturday delivery). Electronic delivery of funds is available for an additional fee of $5. A Direct Deposit
for Sales Form is available by contacting Disney Shareholder Services and must accompany the sale request. Sale requests that accompany Direct Deposit requests will be held for up to five business days to process the bank information.

Please note that shares that you hold in certificate form must first be deposited into your Plan account before they can be sold. See
Questions 23 and 24 below.

Is there a minimum number of shares that I must maintain in my account to keep it active?

Yes. You must maintain at least five whole shares of Disney common stock in your Plan account. If your account balance falls below
five shares, the Administrator may terminate your participation in the Plan unless you achieve the minimum balance within three months after written notice from the Administrator. Should your account fall below one whole share, the Administrator may
terminate your participation in the Plan without written notice. Upon termination, your participation in the Plan will cease. Your whole shares will be converted to book-entry form in DRS, and an advice will be sent to you together with a check for
the value of the fractional share, less the $10 termination fee. If, however, the value of the fractional share is less than the $10 termination fee, an additional whole share will be liquidated.

If you are a new investor who has signed up for monthly deductions, your account will be exempt from this requirement until you
accumulate five whole shares in your account.

CUSTODIAL SERVICE

23.

How does the custodial service (book-entry shares) work?

All shares of Disney common stock that are purchased through the Plan will be held by the Administrator and reflected in book-entry form in the participants account on the records of the
Administrator. A Plan participant who holds Disney common stock certificates may also, at any time, deposit those certificates for safekeeping with the Administrator, and the shares represented by the deposited certificates will be included in
book-entry form in the participants account.

24.

How do I deposit my Disney stock certificates with the Administrator?

To deposit certificates into the Plan, you should send your certificates, by registered and insured mail (insured for 2% of the value of
the shares), to the Administrator with written instructions to deposit the shares represented by the certificates in your Plan account. The certificates should not be endorsed and the assignment section should not be completed.

25.

Are there any charges associated with this custodial service?

No. There is no cost to you either for having the Administrator hold the shares purchased for you through the Plan or for depositing with the Administrator the stock certificates you hold for the
purpose of adding the shares to your book-entry share position.

Will stock certificates be issued for shares acquired through the Plan?

No. Stock certificates will not be issued for shares in a Plan account unless a specific request is made to the Administrator. The
Plans book-entry custodial service eliminates the risk and cost of certificate loss, theft or destruction.

27.

How do I request a stock certificate?

Certificates for full shares held in the Plan may be obtained, without charge, by contacting the Administrator in writing or by phone at (818) 553-7200 and requesting the issuance of shares in
certificate form. Written instructions can be sent by mail or fax to (818) 553-7210.

GIFTS AND TRANSFERS OF
SHARES

28.

Can I transfer shares that I hold in the Plan to someone else?

Yes. You may transfer ownership of some or all of your Plan shares by sending the Administrator a completed stock power transfer form. Signatures of all registered holders must be Medallion
Guaranteed by a financial institution participating in the Medallion Guarantee program. The Medallion Guarantee program ensures that the individual signing is in fact the owner as indicated on the participants account. Disney Shareholder
Services is a Paperless Legal Transfer Agent. As transfer agent, Disney Shareholder Services relies on the Medallion guaranteed signature of the shareholder or his/her agent to transfer stock. Supporting legal documentation (death certificates,
trusts, powers of attorney, letters of testamentary/administration, etc.) must be reviewed and maintained by the guarantor institution. Legal documents that accompany a transfer request sent to Disney will not be reviewed or returned. The Medallion
signature guarantee stamp can be obtained at most major banks and brokerage firms.

29.

Enrolling Newly Transferred Accounts

You may transfer shares to new or existing shareholders; however, a new Plan account will not be opened as a result of a transfer of fewer than five shares. If you wish to open a new Plan account for the
transferee, you must include written instructions to enroll the new account and include a $10 check to cover the enrollment fee for each new account.

30.

What about Gifts to Minors?

If you are transferring shares to a minor, you need to provide the name of the adult custodian who will be listed on the account. Once the minor has reached the age of majority, the custodians name
can be removed.

Participation in the Plan is subject to the payment of certain fees as outlined below:

One-Time Enrollment Fee

$

10.00

Investment Fees*

via check

$

5.00

via automatic investment

$

1.00

Sales Fee*

$

10.00

Overnight Courier Fee

$

15.00

Overnight Saturday Delivery Fee

$

20.00

Termination Fee

$

10.00

Direct Deposit of Sale Proceeds Fee

$

5.00

Fee for Insufficient Funds or Rejected Automatic Deductions

$

20.00

Historical Research Fee

$

25.00

*

Plus a brokerage commission (which commission is currently $0.01 per share but is subject to change without notice).

WITHDRAWAL FROM THE PLAN

32.

How do I close my Plan account?

You may terminate your participation in the Plan either by calling (818) 553-7200 and giving verbal instruction or by sending written instructions to the Administrator. Written instructions can be
mailed or faxed to (818) 553-7210. Upon termination, your whole shares will be converted to book-entry form in DRS, unless you specifically request a certificate. The DRS advice (or stock certificate) will be sent to you together with a check
for the value of any fractional share, less the $10 termination fee. Alternatively, you can have all of the shares in your Plan account sold for you as described above in Question 21.

A fee of $10 will be charged on all terminations. In addition, if you elect to have your shares sold, a brokerage commission (which
commission is currently $0.01 per share but is subject to change without notice) will be charged. The per-share commission will also apply to the sale of any fractional share. If you choose to have all whole shares converted to book-entry form in
DRS or issued in certificate form and the fractional share amount, if any, does not cover the termination fee, the Administrator may sell a full share to satisfy any uncollected balance.

Any shares converted to book-entry form in DRS or certificate form upon termination will be
issued in the name or names in which the account is registered, unless otherwise instructed. If the shares are to be issued in a name other than the name or names on your Plan account, you must include complete transfer instructions signed by all
registered shareholders. The signature(s) on the instruction letter must be Medallion Guaranteed by a financial institution participating in the Medallion Guarantee program. See Question 28 above. No certificates will be issued for
fractional shares.

The Administrator will process notices of withdrawal and send proceeds to you as soon as practicable,
without interest. If a notice of withdrawal is received on or after an ex-dividend date but before the related dividend payment date, the withdrawal will be processed as described above and a separate dividend check will be mailed as soon as
practicable following the payment date. Thereafter, cash dividends will be paid out to the shareholder and not reinvested in Disney common stock.

If you are an active participant in the automatic deduction service and request that all of your shares be sold, be aware that you may have a purchase pending that will result in more shares being placed
in your account after the original sale request has been completed. If this is the case, the Administrator will automatically sell these additional shares within five business days of the credit to your account and send you a second check for these
proceeds. The $10 sale fee will be waived in this circumstance but the brokerage commission will still apply.

ADDITIONAL INFORMATION

33.

How would a stock split or stock dividend affect my account?

Any shares resulting from a stock split or stock dividend paid on shares held in custody for you by the Administrator or held by you in certificate form will be credited to your book-entry position. Of
course, you may request a certificate at any time for any or all of your shares. See Question 27 above. If Disney makes a distribution on shares in a form other than cash or shares of Disney common stock, you will receive the distribution in kind.

34.

How do I vote my Plan shares at shareholders meetings?

As a Plan participant, you will be sent a proxy statement in connection with each meeting of Disney shareholders, together with a proxy card representing the shares held by the Administrator in your Plan
account. You can vote by using the Internet or telephone or by signing, dating and returning the proxy

card. Fractional shares will be aggregated and voted in accordance with the participants directions. If the proxy card is not returned or if it is returned unsigned, the shares will not be
voted.

35.

Can the Plan be changed or discontinued?

Disney reserves the right to suspend, modify or terminate the Plan at any time. All participants will receive notice of any such suspension, modification or termination. Upon termination of the Plan by
Disney, whole shares held in a participants account under the Plan will be converted to book-entry form in DRS and a cash payment will be made for any fractional share.

LIMITATION OF LIABILITY

IF YOU CHOOSE TO PARTICIPATE IN THE
PLAN, YOU SHOULD RECOGNIZE THAT NEITHER DISNEY NOR THE ADMINISTRATOR CAN ASSURE YOU OF A PROFIT OR PROTECT YOU AGAINST A LOSS ON THE SHARES THAT YOU PURCHASE UNDER THE PLAN.

Neither Disney nor the Administrator, in administering the Plan, will be liable for any act done in good faith or for any good faith
omission to act, including without limitation any claim of liability arising out of failure to terminate a participants account upon such participants death, the price at which shares are purchased or sold for the participants
account, the times when purchases or sales are made or fluctuations in the market value of Disney common stock. This limitation of liability will not constitute a waiver by any participant of his or her rights under the federal securities laws.

Although the Plan provides for the reinvestment of dividends, the declaration and payment of dividends will continue to be
determined by Disneys Board of Directors in its discretion, depending upon future earnings, the financial condition of Disney and other factors. The amount and timing of dividends may be changed, or the payment of dividends terminated, at any
time without notice.

U.S. FEDERAL INCOME TAXATION

The following is a discussion of the material U.S. federal income tax consequences to participants in the Plan. This discussion is based
on current provisions of the Internal Revenue Code of 1986, as amended (the Code), Treasury regulations promulgated thereunder, and administrative and judicial interpretations thereof, all as in effect on the date hereof and all of which
are

subject to change, possibly on a retroactive basis. This discussion does not address estate or gift tax consequences or tax consequences arising under the federal alternative minimum tax or any
state, local or foreign law. Except as specifically set forth below, this discussion does not apply to Plan participants who are non-U.S. persons (including non-resident aliens) or non-U.S. corporations, partnerships or other entities.

Dividends

Cash
dividends reinvested under the Plan will be taxable for U.S. federal income tax purposes as if received by a participant even though the participant has not actually received them in cash. Each participant will receive an annual statement from the
Administrator indicating the amount of reinvested dividends reported to the U.S. Internal Revenue Service (IRS) as dividend income.

Gain
or Loss

A participant will not realize gain or loss for U.S. federal income tax purposes upon a transfer of shares to the
Plan or the withdrawal of whole shares from the Plan. Participants will, however, realize gain or loss upon the receipt of cash for fractional shares held in the Plan. Gain or loss will also be realized by the participant when shares are sold,
either by the independent purchasing agent pursuant to the participants request or by the participant after withdrawal from the Plan. The amount of gain or loss will be the difference between the amount that the participant receives for the
shares or fraction of a share sold and the participants tax basis for such shares or fraction of a share. The tax basis of shares acquired after January 1, 2012 will be reported by Disney in accordance with new U. S. Treasury regulations.
We expect that the default method of determining cost basis will be FIFOFirst In, First Out. In order to determine the tax basis of your shares acquired through the Plan, you should retain all of your transaction statements.

Withholding

Plan
participants who are non-U.S. persons (including non-resident aliens) or who are non-U.S. corporations, partnerships or other entities generally are subject to a withholding tax on dividends paid on shares held in the Plan. The Administrator is
required to withhold from dividends paid the appropriate amount determined in accordance with IRS regulations. Where applicable, this withholding tax may be reduced or eliminated by treaty between the United States and the country in which the
participant resides. Dividends paid on shares in any Plan account, for any Plan participant (whether a U.S. or non-U.S. person), are subject to the backup withholding provisions of the Code, unless the Plan participant provides certain
certifications. If any withholding is

required with respect to a Plan participant, the amount of any dividends, net of the applicable withholding tax, will be credited to the participants Plan account for investment in
additional shares of Disney common stock.

The foregoing discussion is a summary of the material tax consequences that may be
relevant to a participant in the Plan, but does not reflect every possible outcome that could result from participation in the Plan. Each participant is urged to consult his or her own tax advisor regarding the tax consequences applicable to his or
her particular situation before participating in the Plan or disposing of shares purchased under the Plan.

USE OF PROCEEDS

Generally, share purchases will be made by the Plans independent purchasing agent in the open
market; however, Disney may at its option direct that shares for the Plan be purchased directly from Disney; provided, that Disney will not change the source of the shares for the Plan more than once in any three month period. Disney will
receive proceeds from purchases of its common stock only to the extent that such purchases are made directly from Disney and not in the open market. We are unable to estimate the number of shares, if any, that will be purchased directly from Disney
under the Plan or the amount of proceeds from any such purchases. If shares for the Plan are purchased from Disney, the net proceeds will be used by Disney for general corporate purposes.

LEGAL MATTERS

The legality of the common stock covered hereby has been passed upon for Disney by Roger J. Patterson, Esq., Managing Vice PresidentCounsel and Assistant Secretary of Disney. Mr. Patterson owns
shares of Disney common stock, both directly and as a participant in various stock and employee benefit plans, and he is eligible to participate in the Plan.

The financial statements and managements assessment of the effectiveness of internal control over financial reporting (which is
included in Managements Report on Internal Control over Financial Reporting) incorporated in this Prospectus by reference to Disneys Annual Report on Form 10-K for the fiscal year ended October 1, 2011 have been so incorporated in
reliance on the report of PricewaterhouseCoopers LLP, an independent registered public accounting firm, given on the authority of said firm as experts in auditing and accounting.

THIS PROSPECTUS SHOULD BE RETAINED BY PARTICIPANTS IN THE PLAN FOR FUTURE REFERENCE.

The registrants Restated Certificate of Incorporation and Amended and Restated Bylaws, as amended to date, provide that the registrant shall
indemnify to the full extent authorized or permitted by law (as now or hereafter in effect) any person made, or threatened to be made, a defendant or witness to any action, suit or proceeding (whether civil or criminal or otherwise) by reason of the
fact that he, his testator or intestate, is or was a director or officer of the registrant or by reason of the fact that such director or officer, at the request of the registrant, is or was serving any other corporation, partnership, joint venture,
trust, employee benefit plan or other enterprise, in any capacity.

Under Section 145 of the Delaware General Corporation Law, a
corporation may indemnify a director, officer, employee or agent of the corporation (or a person who is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture,
trust or other enterprise) against expenses (including attorneys fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by the person if he acted in good faith and in a manner he reasonably believed to be in or
not opposed to the best interests of the corporation and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful. In the case of an action brought by or in the right of a corporation, the
corporation may indemnify a director, officer, employee or agent of the corporation (or a person who is or was serving at the request of the corporation as a director, officer, employee or agent of another corporation, partnership, joint venture,
trust or other enterprise) against expenses (including attorneys fees) actually and reasonably incurred by him if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the corporation,
except that no indemnification may be made in respect of any claim, issue or matter as to which such person shall have been adjudged to be liable to the corporation unless and only to the extent a court finds that, in view of all the circumstances
of the case, such person is fairly and reasonably entitled to indemnity for such expenses as the court shall deem proper.

The
registrants Restated Certificate of Incorporation and Amended and Restated Bylaws further provide that (i) registrant may purchase and maintain insurance on behalf of any person who is or was a director, officer, employee or agent of
registrant or is serving at the request of registrant as a director, officer, employee or agent of another corporation, partnership, joint venture, trust, employee benefit plan or other enterprise against any liability asserted against him and
incurred by him in any such capacity, or arising out of his status as such, whether or not registrant would have the power to indemnify him against such liability under the provisions of law, and (ii) registrant may create a trust fund, grant a
security interest and/or use other means (including, without limitation, letters of credit, surety bonds and/or similar arrangements), as well as enter into contracts providing for indemnification to the full extent authorized or permitted by law
and including as part thereof provisions with respect to any and all of the foregoing to ensure the payment of such amounts as may become necessary to effect indemnification as provided therein, or elsewhere. Registrants Restated Certificate
of Incorporation further provides that a director of the registrant shall not be liable to the registrant or its stockholders for monetary damages for breach of fiduciary duty as a director, except to the extent such exemption from liability or
limitation thereof is not permitted under the Delaware General Corporation Law.

Registrant maintains an officers and directors
liability insurance policy insuring its officers and directors against certain liabilities and expenses incurred by them in their capacities as such, and insuring registrant under certain circumstances, in the event that indemnification payments are
made to such officers and directors.

Registrant has also entered into indemnification agreements (the Indemnification Agreements)
with certain of its directors and officers (individually, the Indemnitee). The Indemnification Agreements, among other things, provide for indemnification of the Indemnitees to the fullest extent permitted by law against any and all
expenses, judgments, fines, penalties and amounts paid in settlement of any claim. The Indemnification Agreements provide for the prompt advancement of all expenses to the Indemnitee and for reimbursement to registrant if it is found that such
Indemnitee is not entitled to such indemnification under applicable law. The Indemnification Agreements also provide that after a Change in Control (as defined in the Indemnification Agreements) of registrant which is not approved by the Board of
Directors of registrant, all determinations regarding a right to indemnity and the right to advancement of expenses shall be made

by independent legal counsel selected by the Indemnitee and approved by the Board of Directors. In addition, in the event of a Potential Change In Control (as defined in the Indemnification
Agreements), the Indemnitee may require registrant to establish a trust for his or her benefit and to fund such trust in amounts reasonably anticipated or proposed to be paid to satisfy registrants indemnification obligations under the
Indemnification Agreements.

The foregoing summaries are necessarily subject to the complete text of the statute, the registrants
Restated Certificate of Incorporation and Amended and Restated Bylaws, and the agreements referred to above and are qualified in their entirety by reference thereto.

ITEM 16.

EXHIBITS.

ExhibitNumber

DESCRIPTION

4.1

Specimen Common Stock Certificate (incorporated by reference from Disneys Registration Statement on Form S-3 (No. 333-52659) filed with the SEC on May 14,
1998).

5.1

Opinion of Roger J. Patterson, Esq., as to legality of securities.

10.1

The Walt Disney Company Investment Plan. Set forth in full in Prospectus included as Part I of this Registration Statement.

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration
statement:

(i) To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933;

(ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective
amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the
total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to
Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20 percent change in the maximum aggregate offering price set forth in the Calculation of Registration Fee table in the effective registration
statement; and

(iii) To include any material information with respect to the plan of distribution not previously disclosed in the
registration statement or any material change to such information in the registration statement;

provided, however, that paragraphs (1)(i),
(1)(ii) and (1)(iii) do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the Commission by the registrant pursuant to Section 13
or 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in this registration statement, or that is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of this registration statement.

(2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4) That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:

(A) Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed
prospectus was deemed part of and included in the registration statement; and

(B) Each prospectus required to be filed pursuant to Rule
424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information

required by section 10(a) of the Securities Act of 1933 shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first
used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such
date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the
registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or
prospectus that was part of the registration statement or made in any such document immediately prior to such effective date.

(5) That, for
the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities, the undersigned registrant undertakes that in a primary offering of securities of the undersigned
registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the
undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

(i) Any
preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii)
Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii) The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the
undersigned registrant; and

(iv) Any other communication that is an offer in the offering made by the undersigned registrant to the
purchaser.

The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933,
each filing of the registrants Annual Report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plans annual report pursuant to Section 15(d) of the
Exchange Act) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the
initial bona fide offering thereof.

Insofar as indemnification of liabilities arising under the Securities Act of 1933 may be permitted to
directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public
policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its
counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final
adjudication of such issue.

Pursuant to the requirements of the Securities Act of 1933, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly
caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Burbank, State of California, on November 23, 2011.

THE WALT DISNEY COMPANY

By:

/s/ ROGER J.
PATTERSON

Roger J. Patterson

Managing Vice President- Counsel and Assistant Secretary

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby severally constitutes and appoints James A. Rasulo, Alan N. Braverman and Roger J. Patterson, and each of them,
his or her true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution for him or her and in his or her name, place and stead, in any and all capacities to sign any and all amendments (including post-effective
amendments) to this registration statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorney-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing requisite or necessary fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that each said attorneys-in-fact and
agents or any of them or their or his or her substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, this registration statement has been signed by the following persons in the
capacities and on the dates indicated.