5 Tips for Marketing Your Home Services Business Through Social Media

Whether you’re a social media aficionado or a self-proclaimed novice,
these 5 tips can boost your business’ social media presence from
good to great!

According to SocialTimes, 74% of consumers say social media influences
their purchasing decisions. What is your business doing to stand out on
this marketing channel? From posting frequency to choosing what content
you post, every detail matters. Here are 5 tips for effectively marketing
your business on social media.

1. Don’t Be an Over-Sharer

Many industry experts say that while it can be good for a business to post
on social media multiple times a day, businesses should limit their posting
frequency so their followers don’t become annoyed. No one likes
an over-sharer.Industry data indicates that the sweet spot for posting on Pinterest is about 5 times
per day; Twitter about 3 times per day; Google Plus about 3 times per
day; and Facebook about 2 times per day.

Diversifying the type of content you post can also prevent your users from
getting bored with you, which brings us to our next point.

2. Self-Promotion vs. Outright Bragging

There are many theories on what the ideal balance is between social media
posts that self-promote and other types of content sharing such as helpful
tips, surveys, and discounts. What all these theories have in common is
that they all aim for a balance that lets people know how awesome your
company is without sounding like you're bragging. If you’re
ever unsure about how much self-promotion material you should share, try
the rule of thirds:

1/3 of your updates are about you / your business

1/3 of your updates are aimed at offering helpful tips and relevant information

1/3 of your updates are dedicated to engaging with your customers

Share your expertise, share news about your business, show pictures of
your work, touch on community involvement… everything is fair game
as long as it’s done in moderation!

3. Engage with Your Followers

Statistically, customers are more likely to recommend a company to their
friends and family if that business has engaged with them on social media.
If you want increased awareness of your brand via social media, be human
about it. Talk with your customers – chances are, they’ll
talk back!

Ask questions, post surveys, respond to comments. The possibilities for
customer engagement are virtually endless.Social media business trends published by AdWeek indicate that most companies miss or mishandle up
to 80% of opportunities to engage with their customers and potential customers.
This tip is a great way to stay one step ahead of your competition.

4. Promote Discounts and Reward Opportunities

Consumers love a good discount, and social media is prime real estate to
house updates about any promotions or coupons your company is offering.
Things like rewards for check-ins, 5% off for people who fill out a survey,
raffles, etc. Sharing updates about discounts and offerings also fits
all three categories in the rule of thirds – it promotes your business,
provides users with relevant information, and engages with your customers.

5. Use Multiple Social Media Channels

There are many different social media platforms your business could be
using – try out a few of them! Facebook, Twitter, LinkedIn, Google
Plus, and YouTube are some of the most popular social media platforms
for service industry businesses. Additionally, Instagram and Pinterest
are great resources for businesses with tangible products and services
they can show off.

Remember to diversify your message for each one. Facebook posts should
look different than Twitter posts. Users of these networks speak differently
and interact differently on each. Know your audience and your medium,
and make the extra effort to write unique updates for each different platform.

Kameron Jenkins is the VP of SEO & Content Strategy at Scorpion. She enjoys having the opportunity to help businesses succeed both on and offline. Outside the office, she enjoys reading anything and everything, hiking, brunching, and spending time with her husband and black lab, Bagel.