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One drive behind this is falling television ratings, which lowers the cost of individual commercial slots. To compensate for lost revenue, TV companies are airing more ads. In response to the increasing number of commercials, television shows have gotten shorter— The Big Bang Theory episodes have an average runtime of 22 minutes , compared to I Love Lucy episodes, which average 30 minutes . Older shows on television are often edited or slightly sped up to make more room for commercial breaks. Cable networks have also shortened opening credits for TV shows to increase ad time.