How Effective Is Advertising Through SMS Marketing?

10/24/2018 11:44:51 AM

Despite various marketing channels available today than before, the importance of advertising through SMS hasn’t reduced. It is still considered one of the best methods of taking the product or services to the customers. While other channels such as Email marketing struggles with Email blockers and Spam filters, SMS reaches your audience quickly and successfully. Even if DND (Do Not Disturb) exists, the success rate of SMS reaching to the consumer is exceptionally high. Moreover, almost 98 percent of messages are opened by the receiver which is an impressive figure.

Mobile Is A Powerful Marketing Tool Of Modern Times

The number of mobile users has increased manifold in the past three decades. As more people use mobile phones; the impact of SMS Marketing increases. With the emergence of smartphones, mobile usage has gone up further. Therefore, targeting mobile customer is the most effective and fruitful way of marketing products and services.

Incredible Rate Of Conversion

What makes it further useful is the high rate of conversion. Studies say that almost 45 percent of SMS are responded by people which is multiple times higher than SMS. Therefore, it is easier for marketing managers to track it. Not only SMS works well as a marketing tool, but it boosts other marketing channels also. It is possible to interact with websites, email and other in-store visits using SMS as the marketing tool. You need to provide information such as ‘read email for further update’ or include the link to the message which will redirect the customer to the specific web page.

It Is A Direct Marketing Channel

The more direct a marketing channel is, the higher is its effectiveness. On this parameter, SMS Marketing is undoubtedly the best. On an average, an SMS is read within one and a half minute of receiving. It is far better than other competitive direct marketing methods. Precise, to-the-point message grabs the attention of the reader. Therefore, the message gets registered immediately. Whether it is a smartphone or normal one, there is no difference in the readability and accessibility. Thus, user-friendliness remains the same. It is the biggest reason for its popularity as a marketing tool. In brief, SMS marketing is amongst the most effective low-cost marketing tools. With the continuous increase in the number of mobile users, it will be an undisputed leader in future also. High click-through ratio makes it a profitable business channel.