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SAY CHEESE!

Three is usually a trend but as the Cambridges released their official Christmas photo this week, and the Kardashian-Jenners have been releasing daily sneak-peeks of their own holiday shot, we’ll make Christmas photos an exception. And by ‘Christmas photos’ we don’t mean family members awkwardly posing for an impromptu snap, we mean coordinated outfits, a professional photographer, the works to capture the moment for prosperity and social media.

Clearly these two famous families have different approaches. The Duke and Duchess of Cambridge stand smiling broadly at the camera with their adorable children Prince George and Princess Charlotte on a plain light background. Smartly dressed in different shades of blue, they look glossy but pretty normal. Last year they used an outdoor shot from their trip to Canada. In contrast, the Kardashian-Jenners’ pictures could double as a high-fashion shoot with ‘natural’ makeup, poses and denim and t-shirt outfits.

For your own Christmas photo, think about what you’re going to use it for, who’s going to be in it and how authentic you want it to be. Is it going to be tricky to get everyone together and dressed the same? Some families are collectively more into this than others. What’s your budget for the studio (if you’re going that far), a photographer, a makeup artist? You’ve probably missed the boat for printed Christmas cards this year but an e-card to your loved ones will have the same effect. This is a great way to mark your family memories of 2017 and possibly start a new tradition.

Check out our expert edits below to take clothing cues from the Cambridges and the Kardashian-Jenners, and if you'd prefer, shoot the picture yourself.