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Design Stories - Around the world

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A new masterpiece created by Pininfarina

MASERATI GRANTURISMO

THE PROJECT

Advanced technology and sporty elegance

The GranTurismo is a singular blend of the heritage of the Tridente, of Pininfarina’s great design tradition and a modern look. As long as the Quattroporte but with only two doors, a real 2+2 and not just a car with 2 front seats and 2 minimalist r ear seats. It’s so impressive that, looking forward from the front of its imposing nose, the sides, roof or rear end are hidden from view. It skillfully blends a soft, flowing sculpture with sharp, angular details to create the most extreme, luxurious three-dimensional GranTurismo.

Photogallery

MASERATIGRANTURISMO

HOW

A design of rare beauty

Initial research of the project considered moving in three directions: evolution of the Quattroporte, the impressive coupé and classy super sportscar.

Having decided to take this latter road, the project took into account various factors: size impression, sportiness, elegance, temperament, coherence of the range and with the themes of the Birdcage 75th prototype.

Its volumes are a modern vision of Maserati’s great racing cars of the past, whose body descended from a simple extruded cladding pulled towards the rear by a large oval mouth.

Its sculpted muscular exterior has a natural but decidedly soft look, ebbing and flowing to create a dynamic tension that imbues it with a solid but sporting appearance.

The result is a shape - both powerful and elegant - pulled tightly on the mechanicals, whose timeless design evokes the spirit of Maserati’s mythical sports cars. Moving around the vehicle, the light caresses the curves and straight lines creating a powerful feeling of movement from each angle. Great attention has been paid to details that belie the elegant simplicity of its streamlined muscular shape. The impressive, dynamic nose dominates the traditional trapezoidal Maserati plan view, culminating in the large oval mouth flanked by low, horizontal eyes. The concave grille, with echoes of the Maserati A6 GCS of the Fifties, sits in the large front fender, creating a huge mouth.

The radiator grille is adorned with a large chrome trident that seems to emerge from the vertical and concave bars. The wheel rims reflect those of the Birdcage 75th and have been intentionally designed to recall the Tridente, emphasizing the power of the Maserati mechanicals. The rear of the vehicle further denotes its sporting character and GranTurismo technology, characterized by triangular-shaped led-type rear lighting clusters and a powerful diffuser developed in the Pininfarina wind tunnel to guarantee benchmark performance. Lastly, as on the Quattroporte, the exhausts are adorned with sturdy chrome-finished tips.

The particular treatment of the exterior is also reflected in the flowing, dynamic surfaces of the interior, imbuing the entire project with a harmonious touch. Briefing inputs for the design of the interior included various key concepts that considerably influenced evolution of design: compliance with Maserati tradition, therefore clearly recognizable as belonging to the marque; lightness and compactness in terms of real and perceived volumes; elegant sportiness, therefore avoiding overstated, redundant styling solutions; stress on style seamlessly integrated with the technical layout.

The styling/functional elements that evoke the Maserati brand, the main underpinnings of the design, spread from the facia towards the rest of the cab, through flowing, dynamic moldings treated with customizable surface finishes, from more traditional wood to more technological, contemporary textures.

The lightness and consequent impression of roominess and of full use of internal space has been achieved through far-reaching optimization of technical/functional layout and, for styling details, also through graphic treatment of the facia, using a dark, non-reflecting color for the larger area.

MASERATIGRANTURISMO

WHY

A vehicle with great temperament and impact

In 1947, the Maserati brothers decided to flank their racing activities with the production of elite touring cars. This marked the debut of the first Maserati production car, the A6 1500 Coupé, with the body designed by Pinin Farina.

Just over 60 units of this amazing Maserati, with its uncluttered, harmonious design, were produced up to 1951, including a number of convertibles, subsequently evolving into the A6G 2000 version - still remembered today as a timeless masterpiece.

Alongside this high prestige coupé, Pinin Farina also brought out a competition berlinetta interpreted in the most authentic spirit of Maserati: the A6 GCS, which came out at the end of 1953. Based on the A6 GCS barchetta, it had a very prominent, oval nose - a feature shared by many Maserati’s right up to the present day - that is perceived as one of the marque’s most distinctive styling cues.

Since Ferrari and Maserati were merged in the Fiat Group in the Nineties, this extraordinary legacy has paved the way to new, important initiatives, of which the Maserati Quattroporte can be considered a worthy representative. With its modern, elegant lines and unique, unmistakable personality, recognizable at a glance, the new Quattroporte scored an immediate success, right from its debut at the 2003 Frankfurt Show, not only as regards sales but also for the long list of awards and accolades assigned, including the “Red Dot Design Award”; “Import Car of the Year” (Japan Automotive Hall of Fame Association); the Wallpaper Design Award for Best Car; best “flagship” for Quattroruote, Auto Motor und Sport and L’Automobile Magazine readers. The Quattroporte Automatic, which preserves the lines designed by Pininfarina, made its debut on the Maserati stand just two months ago at the Detroit Show. In 2005, this successful cooperation with Maserati was celebrated with the Birdcage 75th, an extreme sporting prototype built on the racing chassis of the Maserati MC12 that has already garnered many awards including “Best Concept” of the Editors’ Choice Awards assigned by the American Autoweek magazine and the high prestige Louis Vuitton Classic Concept Award. The debut of the new GranTurismo in Geneva marks the start of a new, fortunate chapter in the history of Maserati-Pininfarina.

MASERATI GRANTURISMO

WHO

A strong relationship

“A marvelous and very rare opportunity to create a new Maserati. says. It’s not simply a question of building a new car. It’s a chance to do something never achieved before, an opportunity to make a dream come true”.