What You Need to Know about the Rakuten.com Shopping Super Sale Event

Savvy shoppers sniff out sales all year long, which is why e-commerce shipping days like Black Friday, Cyber Monday, Free Shipping Day and Green Monday etc. are so important. For e-commerce businesses, these shopping “holidays” offer tremendous exposure as well as the opportunity to generate more sales. That’s why if you own a small e-commerce business, it is important to learn about the Rakuten.com Shopping Super Sale Event, and what it takes to get involved.

What is the Rakuten.com Shopping Super Sale Event?
The Rakuten.com Shopping Super Sale Event is Japan’s online shopping extravaganza! The largest event of its kind in Japan, in the past it was been limited to Japanese customers only. In 2013, however, customers from all around the world were invited to participate; this year, it occurs on March 17-23 and includes all popular product categories.

How Does the Rakuten.com Shopping Super Sale Work?
If you choose to participate in the Super Sale, the first step is looking at pricing. At a minimum, you must offer free shipping, and at least 10 percent off of technology products and at least 20 percent all other merchandise, so you’ll need to make sure your e-commerce store can support that discount for the entire duration of the event, while keeping an eye on the competition’s prices too.

To get started, contact a Rakuten.com Shopping e-commerce consultant at raa-supersale@mail.rakuten.com. The Rakuten.com Shopping editorial team must approve your products and pricing, and especially attractive deals may receive extra exposure in select marketing channels.

How Can the Rakuten.com Shopping Super Sale Benefit My Business?
The Rakuten.com Shopping Super Sale Event has been established in Japan for years – In 2013, the Super Sale generated over 1 billion impressions, and many shop owners reported year over year sales increases in three figures. Moreover, there was a 50% increase in site traffic that was directed at new customer acquisition. New this year, the Super Sale will expand to mobile technology and tag participating products with a special Super Sale badge — both of which could potentially boost exposure and sales even further.

The Wrap-Up
Thanks to e-commerce, the shopping world is getting smaller. For your small business, it could be just the push needed to share the same platform as big-name stores. Thinking about it? Contact a Rakuten.com Shopping account manager today!