activators and legends were made for kids who can afford the larger price point toys
bumper battlers are for kids who cant handle transforming toys yet
BD deluxe prime was targeted as a giftset
Roc was a disaster theres no excuse

Optimus is a popular character and not all kids have parents rich enough to afford the voyager class so they get what they can afford. Personally I like the fact that Hasbro does this so we don't end up with Beast Machines size errors where Optimus was originally a deluxe and Megs was a tiny Voyager sized figure.

we only needed the voyager earth optimus and deluxe cybertronin mode all the rest just took up space and did what i say is the perant theory

e.g. kid goes to mum i want optimuprime, mum goes to store byes him a actavator ........ hasbro there for could of made money of them bying a voyager class instead and caused less store clutter

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Might want to use spell check

I disagree, most of those Prime's like the Cyber-Slammers and Activators are made for the younger kids so those hardly count. Second it's Prime, it's only natural to make a couple of different versions of one of the most popular and enduring figures in the Transformers franchise.

Besides the only truly awful Prime figure there is that Roll out and Command one, though again its made for a more younger audience.

If you ask me Lockdown's the character that has to many toys, not sure why Hasbro is pushing him so much but they are.