Mirdha joined JCB in 1996 and has served in various roles that include dealer development, parts, service, sales, marketing and new product development. He also has held various management positions in the United Kingdom, India and North America.

“It’s been exciting to be a part of the tremendous growth JCB has experienced in North America since returning here last year,” Mirdha said. “I am pleased to be able to serve in this new role, and I believe with JCB’s world-class product and the talent and dedication of the JCB team, we will all continue to impact that growth in a positive way.”

In his current role as executive vice president of sales/marketing and service, Arjun has overseen a 62 percent increase in overall sales and a 48 percent increase in parts and service revenue. In addition, the JCB dealer network in North America has expanded by 25 percent.

Mirdha will report to John Patterson, chairman and CEO of JCB North America, who will continue in his current role.

“It is important to JCB to not only attract world-class talent, but to develop our existing leadership team as well,” Patterson said. “Throughout his career at JCB, Arjun has provided key guidance and leadership, spearheading many successful initiatives that have led to revenue growth and promotion of the JCB brand. His new role will be pivotal to our continued success here in North America.”

ABOUT JCB

JCB, THE WORLD’S THIRD-LARGEST CONSTRUCTION EQUIPMENT BRAND, HAS 22 PLANTS ON FOUR CONTINENTS: 11 IN THE UNITED KINGDOM, SIX IN INDIA AND OTHERS IN BRAZIL, THE U.S., CHINA, GERMANY AND FRANCE. THE COMPANY EMPLOYS MORE THAN 10,000 PEOPLE WORLDWIDE. JCB IS PRIVATELY OWNED BY THE BAMFORD FAMILY AND THE CHAIRMAN, SIR ANTHONY BAMFORD, HAS BEEN AT THE HELM OF THE COMPANY SINCE 1975. FOR MORE INFORMATION ABOUT JCB, GO TO WWW.JCBNA.COM.