Transcript of "Enterprise Gamification"

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70% of the worlds 2000 largestorganisations will have at least onegamified platform by 2014 Gartner (2011)

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$120M (2011) -> 1.6Bn (2015) Low engagement for the employee development process What is gamification and Develop a proof of RQ1 how does it work? RQ2 concept of a game layer for the competence model

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What motivates the Which are the obstaclesemployees of Cybercom? for behavioural change? Do not understand the Achieving a sense of competence model completionCompetitionGaining ? Do not see the utility of the model Thinks it’s too much workrecognition to use it

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The Future of Gamification ”Market value of gamification ”70% of the worlds largest organisations $120M (2011) -> $1800M (2015)” will use gamification by 2014” It’s hard to measure the ROI ”Gamification is the new social media”