Visible World, Inc., the leader in advanced TV ad tech for effective yield management, announces that TVOT’s 13th annual Awards for Leadership in Interactive and Multiplatform Television (TV of Tomorrow Show) has awarded them the “Most Significant Technology, Platform or Product,” recognizing their HighYield™ programmatic TV ad sell-side platform among its peers as a superior solution in the TV ecosystem. Visible World was nominated among twenty three other technology companies for this award. It is given to a “company or organization that invented the most innovative and disruptive technology, platform or product of the past year.”

The honor follows the company’s spotlight at the tenth-anniversary TVOT Show earlier this month at the Golden Gate Club in the Presidio of San Francisco, where Visible World CEO Seth Haberman moderated a panel, “Understanding the TV Technologies of Tomorrow.”

“Visible World influences the advanced TV ecosystem through the development of technologies that will increase the value of inventory for providers across the industry,” said Seth Haberman, Founder and CEO of Visible World. “We are honored to be recognized amongst our peers for the HighYield™ Platform, which we hope will effectively evolve the overall potential of TV with audience-based TV buying solutions. We believe being able to shape the conversation in that direction will be a win for the ecosystem, as a whole.”

The HighYield™ platform is a recent and integral addition to Comcast Platform Services, which supports the mission to accelerate the deployment of advanced TV advertising solutions. HighYield™ sells and services audience-based campaigns efficiently by automating plan generation, inventory allocation, and campaign pacing. The HighYield™ platform aggregates inventory more efficiently for national advertisers and in turn makes the inventory more valuable to both buyers and sellers like MVPDs and Local Broadcasters. Visible World was acquired by Comcast in July 2015.

TVOT’s Awards for Leadership in Interactive and Multiplatform Television acknowledges leaders in the television technology industry. These awards are judged by senior executives in the television space. The technologies being nominated are fully vetted and the judges ensure that the technology has been deployed in market at least a year.