The apartments themselves are pretty micro. Looking at the online layouts for studios, you get to have a bed and a sofa if...you own a sleeper sofa. Someone on Twitter mentioned that not all units have ovens.

Units as stripped down as that sound like glorified dorms. That's fine, but at the prices they're charging? Yikes.

If there is not demand for their product at that price point, they will have to offer incentives or lower the price. If there is a lot of demand, then Minneapolis needs several more buildings like this, not less.

Aesthetics aside, some of the choices they made for unit features are puzzling. Like a tub, but no oven. I think many people would rather have an oven and just a shower. Or an in-unit washer and dryer when they could have shared laundry rooms instead for the smaller apartments.

It seems like the mix of units might also be part of the challenge -- if it was all smaller units, it would be easier to go with a "glorified dorm" approach and design features and amenities to work with that.

This project is for people with more money than time. (Nothing wrong with that. Just a target market.)

Few people cook anymore. How many people know how to use an oven today? People order out and reheat leftovers in the microwave. Even people in single family homes with 6-figure kitchens rarely use them.

Look how packed eateries are. There’s a yoga studio, coffee shop, and eatery on every block. Nobody wants fine dining anymore, but Americans do eat out a lot.

When news reports show people how to properly dispose of grease & oil, you know cooking has sunk to a new low. Not being judgmental, just a realist.

You must be talking about single people because we use the oven nightly in my house and most of my neighbors do as well. The only ones that I know of that eat out nightly are single or couples without kids.