Skills needed, skills hard to find?

I captured this chart from a recent report from Business Insider. What makes this very telling is that the three skill that are considered to be most critical for success are the most difficult for employers to find…

As a digital marketer, it’s great to know that the most important and desired skill…and that it’s hardest to find. What I don’t understand, then, is why so many employers put more value on saving on salary to hire younger, inexperienced recent graduates that they hope to “teach”…when it’s likely those that hire don’t understand digital?