Monday, December 24, 2012

In the spirit of the
festive season and to jump start the New Year, popular international energy
drink brand STING debuts its brand new youth based campaign, “JHATZZZKA Dance
move”, from 18thDecember 2012 across Pakistan.

Celebrating the energy
and vibe of Pakistan's youth, Stings' campaign represents the first ever youth
engagement digital program that invites youngsters all over Pakistan to
showcase their energy through their original JHATZZZKA dance move. At a series
of events across Lahore, Karachi, Islamabad, Gujranwala and Multan, each
particpant will be asked to do their version of a JHATZZZKA dance move, which
is then recorded and judged by popular youth personalities MeeshaShafi and Ali
Safina as the official judges for the campaign. Ali and Meesha will also
shortlist the top 10 JHATZZZKA dance moves
which will be brought to television screens across Pakistan with the premiere
of an official STING JHATZZZKA music video on New Years Eve, featuring music
from viral sensation and Lahore based musical act “Bumbu Sauce”.

Speaking about the
launch of the campaign, Miss. Muneeza Anwar, Brand Manager at PEPSICO said;“STING
is a great tasting energy drink, which gives you the ultimate kick and energy
you need to keep you charged while you work, study or simply have fun. The
JHATZZZKA campaign is a one of its kind celebratory campaign in this festive
season, asking the youth to let loose and to have good healthy fun, showing
Pakistan their one unique, energy fuelled
dance move! ”

MeeshaShafi, co-judge
for the STING JHATZZZKA Campaign along with Ali Safina, co-judge for the STING
JHATZZKA Campaign will be making their rounds as well.