The Business Partners That Founded TechStyle

Recently, the “Built In Los Angeles” website released an article about 3 CEO’s in LA that you should know about, and one of them was the CEO of TechStyle Fashion Group that includes brands like the famous JustFab and Fabletics that have been taking over the e-commerce market. His name is Adam Goldenberg, and he has a lot to teach about business decisions. He was recommended by Shawn Gold as “a highly lucid e-commerce visionary from the age of 17.”

The businessman began his career as founder and CEO of a gaming network called Gamer’s Alliance, Inc. Adam Goldenberg was also chief executive officer of the Intermix Media company after he sold the Gamer’s Alliance to them. He would later be the co-founder of a cosmetics agency, the Intelligent Beauty, that earned him a lot of recognition as the brand skyrocketed among the other fashion competitors in the market. The Intelligent Beauty tries to be innovative and uses high technology to release products for personal care.

Adam Goldenberg’s real gold pot would show up when he founded the TechStyle collection with his partner, Don Ressler. They both had a great idea in mind and decided to release a group of brands that would revolutionize the fashion world on the internet. One of the names that are included in the TechStyle group, the Fabletics, for example, was a hit in the fitness apparels industry, as they made buying clothes through the internet that much easier. Mentioned on hudl.com physical stores weren’t even necessary in the beginning, as they were making a huge profit just selling through Amazon and their official website. JustFab, on the other hand, focuses their products on more luxurious looks and target mainly the female customers.

In the mentioned article, Adam Goldenberg talks about the philosophies that he uses with his team. One of them is the complete transparency with his staff, sharing the actual numbers of what is currently happening with the sales and the market, to make sure everyone is in the same boat. This method builds a team that is fully integrated and participating in moving the company forward.

The other tip that he gives for more amateur businesspeople is the importance of being dedicated and nimble with your decisions. This allows for problems to be fixed as soon as they appear and keep the office running at its full potential.

Adam and Don admitted that both of them did not understand anything about fashion when they decided to create together the TechStyle, but both of them states that they had the clear vision of the immense potential in the market that no one was supplying.