This is my entry for the #logohunt challenge by @logoinspirations and @cfowlerdesign. Description below👇
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Thyssenkrupp is a multinational company with focus on industrial engineering and steel production. Driving home from work I spotted one of their vans and decided to use them for the logo hunt challenge. For the logo mark, I’ve reduced it down to the basic elements from the two companies that merged to form Thyssenkrupp, taking the circle from Thyssen AG and the arch from Krupp. I’ve rotated this forwards to to imply that they are progressing and moving forwards. The typeface I’ve chosen is Octarine. It’s a geometric sans-serif with characteristics that resembles classic Bauhaus style typefaces linking back to the origin of both companies. As well as having soft curves that make it appear friendly, it also has sharp cut elements that make it feel strong and rigid. I’ve also designed a few bits of brand collateral to show how the brand would look as a whole. The outlined type is a link back to the past as it was a style used on old Thyssen posters.