MONACO, May 23, 2012 -- LG Electronics (LG) ushered
in a new era of television with the unveiling of the
world's largest and slimmest 55-inch OLED TV on European
soil at Monaco's renowned Salle des Etoiles. In front of an
audience of 400 dealers, journalists and special guest F1
champion Sebastian Vettel, LG officials vowed to develop
the most advanced commercial OLED TV in the market and to
be the first company to bring these TVs to European
consumers in the second half of the year.

"In the history of television, there have been very
few innovations as impactful as the coming of OLED TV,"
said Havis Kwon, President and CEO of LG's Home
Entertainment Company. "We say THE ULTIMATE
DISPLAY because LG OLED TV is truly above all
expectations and beyond everyone's imagination with
uncompromising picture quality and beautiful design. This
year, we plan to make OLED synonymous with
LG."

The OLED TV's WRGB technology is the culmination of
years of research and development at LG, the company behind
the world's first commercialized 15-inch OLED TV in 2009.
LG's 4 Color Pixel technology relies on a white sub-pixel
to perfect the color output. A Color Refiner enhances the
image, resulting in pictures that are the most vibrant,
natural and comfortable to the human eye. The screen also
delivers a perfect viewing experience without distortion or
loss of contrast regardless of ambient brightness or
viewing angle.

And unlike LCD or LED displays which require
backlights, OLED TVs generate their own light, eliminating
the need for backlighting. Furthermore, by utilizing carbon
fiber reinforced plastics (CFRP) for the exterior, LG
engineers were able to create a final product with a
thickness of only 4mm and weighed only 10kg. Thus the Paper
Slim design philosophy was born. What's more, LG's OLED TV
combines the company's industry-leading CINEMA 3D
technology with Smart TV capabilities, creating the most
immersive and comprehensive home entertainment experience
on the market today.

"With OLED TV leading our premium product line-up in
Europe, we have a very strong case to become the number one
TV brand in this region." said Stanley Cho, head of LG's
Europe Operations. "Until that day, we will continue to
develop the products that have made us the most innovative
home entertainment company in the industry."

Along with OLED TV, LG introduced the company's
latest premium TV line-up for the European market. Ranging
from CINEMA 3D Smart TVs with CINEMA SCREEN Design to Ultra
Definition (UD) 3D TVs, this year's TV line-up is LG's most
aggressive in terms of technology and design, reinforcing
LG's premium image.