Case Study: American Express

Challenge

Make Small Business Saturday® bigger than ever to drive consumers to shop at local small businesses.

Solution

We rallied consumers to 'shop small' through social media posts, local SBO directories and editorial promotions, as well as deployed local 'feet on the street' brand advocates for Small Business Saturday. This allowed us to bring relevancy to a national campaign through grassroots efforts.

Impact

Invigorated 124,000 Small Businesses in nearly 100 communities

Increased engagement as local Gannett sales teams interacted with SBOs 1-on-1, via email/social, or at events by distributing promotional materials

15% increase in shopper traffic (YoY)*

Source: 2014 Small Business Saturday Consumer Insights Survey

This is the fifth year of Small Business Saturday, and it’s bigger and better than it’s ever been!