Blackbaud acquires data company

Daniel Island-based Blackbaud Inc. has acquired a Virginia database management and analytics company for $17.5 million.

Blackbaud said the purchase will augment its database management business and provide analytics for donor acquisition lists.

Public Interest Data Inc. has more than 20 years experience providing database management services, acquisition list services and data analytics and enrichment services for nonprofits, Blackbaud said in a news release.

PIDI will continue to serve its growing customer base of more than 50 nonprofit organizations in the United States. The company has existing offices in Alexandria, Va., and Miami Beach, Fla.

Under the terms of the agreement, Blackbaud will pay an additional amount, up to $2.5 million, if PIDI performs well through the two-year anniversary of the transaction. Blackbaud paid cash for the company.

“The combination was a natural fit as we continue to invest in new technology to enhance our current DMS services,” said Blackbaud CEO Marc Chardon. “We also look forward to providing PIDI’s market-leading merge purge and data services to our 24,000 existing customers and in turn, providing our new customers access to the market’s broadest suite of product and service offerings built for nonprofits.”

Blackbaud said it will continue to support all of PIDI’s offerings in addition to extending the company’s analytics services to meet the needs of the combined company’s customer base.

“We share a client-first philosophy with Blackbaud and are pleased to become a part of the company to best serve our nonprofit customers,” said Shawn Cox, PIDI’s director of database management services. “We are confident that together, we can provide even better solutions to help nonprofits manage their complex fundraising and membership programs.”