How Adding One Button Tripled “Bilingual Children” app’s Revenue

Raising our prices and adding a convenience option paid off big time for us. Giving parents an easy way to purchase all of our content at once at a discounted rate proved to be the most attractive option even if the price point was much higher than most of our competition.

Also, I really like the app name: “Bilingual Children”.

What’s great about that name is that it immediately shows benefit.

Had the name were something like “Teach Your Kids Spanish”, I imagine it wouldn’t be as successful. Because then the app became a verb, now it was something you need to do. It became a chore.

On the other hand, the name “Bilingual Children” evokes a certain imagination to potential users. It conjures a thought, “with this app, I can have bilingual children? Yes, please!”