Bryant told Bloomberg that he met with Ive and spent a whole day "picking his brain about product."

I suppose every NBA star is a product that wants to be a brand. Perhaps Bryant wanted tips on adding to his aesthetic. Indeed, he explained that the conversation was aimed at helping him be better at what he did.

Perhaps, you might be thinking, Ive had some tips on bettering Bryant's shooting percentage and team ethic. Not exactly, but Bryant said there are "common denominators" when it comes to success, and indeed, apparently it wasn't only Bryant who was doing the brain-picking.

More Technically Incorrect

"Jony wanted to know how do I prepare," he said. Yes, it can't be easy for Ive at least twice a year having to get ready for those product videos and finding new, key phrases such as "beautifully, unapologetically plastic."

Bryant said that he told Ive his own process was very similar to Apple's. He keeps it secret, then he hypes his game a lot.

No, wait. What he actually said was "Think sequentially. You look at the end result of what you want to create, but, you know, there's so many other little things that go into this massive entity."

Kobe Bryant and Apple. Two massive entities. But which one is more on their game currently? Perhaps we'll know by the end of the year.

About the author

Chris Matyszczyk is an award-winning creative director who advises major corporations on content creation and marketing. He brings an irreverent, sarcastic, and sometimes ironic voice to the tech world.
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