Quick Take: Delta’s new amenity kit gets personal

Quick Take:

Delta’s new business class amenity kit from Tumi comes with a fun feature: You can personalize a patch to attach to the case, free of charge. The catch is that it requires you to go in to a Tumi store – and not an airport location – to get the patch monogrammed. Not especially convenient, perhaps, but a great opportunity for Tumi to sell a few extra goodies while you wait. That’s a smart branding tie-in for both parties.

Also, not a huge surprise that the hard cases are only distributed departing the USA, though that will likely reduce the number of kits that make it to a store for personalization when the traveler gets home.

ATLANTA, Aug. 23, 2017 /PRNewswire/ —Beginning Sept. 1, Delta Air Lines (NYSE: DAL) is refreshing its TUMI amenity kits in the Delta One cabin, featuring a new look and feel that customers can make uniquely their own.

Delta’s TUMI hard-case amenity kit, which is based off of the company’s popular 19 Degree collection, will allow customers to monogram a patch on the front of the case, a first for any airline amenity.

“Every detail incorporated into our TUMI amenity kit has been thoughtfully selected with our customers’ needs and preferences in mind – no matter how big or small,” said Allison Ausband, Delta’s Senior Vice President – In-Flight Service. “We are excited to offer customers the ability to monogram their amenity kits and create a personalized souvenir to take with them as they jetset across the globe.”

The Delta One kits will continue to combine two premium, high-quality brands – TUMI and Kiehl’s Since 1851 – to create a spa-like experience in the sky, revitalizing skin on Delta’s longest flights.

The refreshed kits will include new amenities such as hand cleanser, a mouthwash stick and TUMI eyeshades as well as updated striped socks. Additionally, the kits will feature travel essentials including Kiehl’s Lip Balm #1 and grapefruit-scented Deluxe Hand and Body Lotion with Aloe Vera and Oatmeal, a dental kit featuring Crest toothpaste, tissues, mouthwash and ear plugs.

The kits will be available on all Delta One flights, including coast-to-coast flights between JFK and LAX/SFO, BOS-SFO and DCA-LAX, and will feature hard- and soft-cased TUMI kits. Customers will enjoy a silver hard-sided amenity kit outbound from the U.S. and a soft-sided black amenity kit inbound to the U.S., allowing them to add variety to their amenity kit collection each way.

Complimentary monogramming will be available at any TUMI retail store aside from airport or outlet locations. Customers should bring the patch, which is located inside the kits, to the store to be monogrammed.

3 Responses

The irony is that the airport locations of the Tumi store won’t be able to do your monogramming for you. While it is a neat idea, I would expect very few people to take them up on it. I would, but the only convenient Tumi stores for me are the airport and outlet mall locations! LOL