Sunday, October 28, 2012

Americans for Grammar: Biacthsmler

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.
Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

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About Me

When it comes to staying fresh and innovative, Lima is very particular, a self-proclaimed “non-purist”, he gets a kick out of going against the grain and doing the “wrong thing”. Caesar strives to create imagery that has never existed, that makes you think, that is unusual and at times, even surreal. However rebellious his methods may be, Caesar has become one of the most successful commercial photographers in the last few years.