Andreessen Horowitz and 7-Eleven Back Customer-Loyalty Startup Belly in $12.1 Million Series B

Belly, a Chicago-based customer-loyalty startup, has raised $12.1 million in the initial tranche of its Series B round, from Andreessen Horowitz, NEA and 7-Eleven’s 7-Ventures subsidiary, among others. The company, whose customer base is mostly made up of small- and mid-sized businesses, has now raised more than $28 million.

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