While looking into supplements as part of her treatment for breast cancer, Monica Ruffo (BCom’86) soon realized something was amiss. “I couldn’t actually understand what was written on the labels,” Ruffo says. Further research uncovered a lack of legal framework surrounding the use of the word “natural” in Canada and the U.S., and that most supplements labelled so are hardly natural at all. Even worse, the companies aren’t obligated to say where their ingredients are sourced. Ruffo knew something had to be done.