What? Not enjoying my label-inspired writing style? Look, everything I want to say about Sam Elsom’s label is reflected in the gorgeous images on their website. I’m not exactly speechless. Just buzzing with buzzwords.

Based in Sydney, elsom. launched in 2006. As committed to sustainability as they are to innovation, elsom. is currently best known for their organic jeans — denim queen Kate Moss recently snapped up a pair — but will soon be famous for everything else. That’s my prediction. Period.

The period. That’s the weird thing. That period after the name. And the non-capitalization. If I say “This year, I’m putting elsom. on my Christmas list,” it looks odd to me. But seeing as how I like the product, I’m sure I’ll get over this.

You know, Australians really are fashion-forward. Makes me want to move back to Sydney. almost.