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Content marketing excellence - Edinburgh

CPD Value: 3 Hours

Course content

Content marketing strategy is one of the hottest topics in marketing today. With low-cost organic reach under intensifying pressure from advertising-focused social networking sites, and the cost of paid reach spiralling upwards, knowing how to unlock content excellence for your clients is crucial.

It’s often said that brands should learn to think like publishers, but the reality is more complex with marketing leaders having to set the right balance between ‘brand’ and ‘content’. In truth, we need to develop more adaptive approaches to content development, distribution and curation to help brands thrive in our fast-changing digital age.

Delegates will learn

How to structure a framework for supporting clients wishing to develop a more robust and strategically-grounded approach to content marketing. We explore the crucial role of content for brand discovery and engagement, precise audience definitions, and the content scheduling, seeding and promoting process. On the ½ day workshop we cover key theoretical principles