Writing Copy that TELLS: The What, Why and How-to of Content Marketing

SKU:

WC-1014075

Date / Time:

Recorded

Format:

Webinar

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Description:

The challenges facing today's marketers are immense. Consumers are savvy and skeptical buyers and most goods and services are now commodities, due to global, digital forces. This is why content marketing is essential to a marketer's survival, as it meets the consumer's need for information, building a relationship with him or her, and transforms a commodity into a highly-valued good or service. In this live webinar, you will learn the "what," the "why" and, most important, the "how-to" of content marketing, so that you will gain a better understanding of this marketing model and be better equipped to begin implementing it into your marketing programs.

This live webinar will utilize GoToWebinar®, an internet active tool which allows the speaker to walk through examples in real time. This will be the best way to follow along with the program and a link will be provided for you prior to the program date.

Agenda

The What: Content Marketing at Its Core

Briefly Defined

"5 to Stay Alive"

Takeaways

The Why: Essential Prep Work

Briefly Defined

Some Stats That Tell the Story

Who Is in Your Funnel?

Creating Customer Personas

The Four P's

Defining Success

Drawing (and Following) the Roadmap

Measuring Success

Takeaways

The How-to: Content Marketing in Action

Briefly Defined

The 4X Rule

The Trusty Triad

Considering Keywords

The Four Modalities of Learning

Content Marketing Paired With the Four Modalities of Learning

Reading

Seeing

Listening

Viewing

Takeaways

Faculty

Sandra A. Eggers

Founder of the CSC Group, LLC, whose mission statement is "Driven to create, to serve and to give"

For more than 15 years, Sandra Eggers has been a marketing communications professional, having served clients including Thomson-Reuters, Holiday Inn, the Arthritis Foundation, CNA Life, LaSalle Insurance Services, the Community Foundation for Southeastern Michigan and Kirke-Van Orsdel

Her work for clients encompasses both the digital and nondigital spaces

Having begun her career as a journalist who gravitated to feature writing, Sandra knows how to tell a compelling story. Her articles have appeared in the Knoxville (Iowa) Journal-Express, The Waterloo/Cedar Falls Courier, Waterloo/Cedar Falls Magazine, Area Business Magazine and ExpertPR

In addition to presenting her own marketing seminars, Sandra has shared her practical experience and passion for writing with the Society of Marketing Professionals, The Entrepreneurs Club of America, Eastern Michigan University, The Association of Lutheran Development Executives and the Society of American Pen Women

Cannot Attend The Live Presentation?

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