Mid-Missouri Marketing Resource Blog

Christine Lepp

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Although 2019 is known to be a digital world, the effectiveness of radio advertising is still undeniable. For example, did you know that radio consistently reaches 93% of Americans each week? Statistics like this one help prove why business owners and marketers across the country are still looking to radio to promote their companies. Today, we’re taking this topic even further by providing the top five reasons that radio advertising is still relevant in 2019.

You may have heard the words “inbound marketing” tossed around, but you're not exactly sure what it means or how it works. Well today, we're here to tell you that the inbound methodology is the key to successfully marketing your business. Inbound marketing is a process of attracting, engaging, and delighting consumers via content, which in turn, results in businesses that provide value, build trust, and position themselves as thought leaders, or experts in their industry.

Finding new customers is crucial for all businesses to succeed; however, generating qualified leads for new business can be a considerable challenge. About 61% of marketers report generating high-quality leads to be one of the most difficult aspects of running a business.

When you start your inbound marketing program, it is important to discover and support your target audience’s’ needs, starting at the top of the sales funnel. Starting at the top of the funnel, or TOFU, you can guide your target audience through the buyer’s journey from beginning to end.

From urgent care clinics to chiropractor’s offices and everything in between, all healthcare practices share at least one thing in common: the need to attract new patients. However, many overlook a major marketing tool - their current patients.

The end of the year is approaching, but you still have time to prepare your marketing strategy for the upcoming year. Planning is very important because it helps you establish your goals, prepare for impending events and campaigns, assess your budget and determine how much manpower you will need.

An action campaign is designed to entice prospects to take a very specific action. The ultimate goal is to drive customer action within a specific time period.

One clear benefit is that it’s quite easy to track whether or not your campaign is driving the specific action. And when done right, the true value of this type of marketing campaign is the action itself. Depending on the goals of your action campaign, the resulting action should move your customers further down your marketing funnel and ultimately lead to a conversion.

While you probably know that your website is a critical piece in your online marketing strategy, you may not know exactly how to make the most of this valuable tool. The last thing you want is to miss out on opportunities because of a poorly designed website that attracts little traffic, and even less profit.

Essentially, you have 0.05 seconds to convince visitors to stay on your website or move on to the next, according to Behaviour & Information Technology. In that brief moment, you have to showcase your brand in a compelling way, and provide a seamless user experience for visitors. More specifically, the goal is to increase the time visitors spend on your website, and make it easy for them to accomplish their initial goal - whether that’s downloading an eBook or making a purchase.

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