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PACK PRINT INTERNATIONAL 2019

Wednesday, October 15, 2014

HoMAI becomes ASPA - Authentication Solution Providers’ Association

Hologram Manufacturers
Association of India (HoMAI), which was founded sixteen years ago on 1st
December 1998 as the world’s second and Asia’s only Association representing
holography, has now been re-launched this year with a broader mandate as
Authentication Solution Providers’ Association (ASPA). By helping check
counterfeiting, ASPA helps protect consumers, unlock revenue realization for
brand owners and governments, as well as ensure steady growth of its members
and the industry in general.

Says ASPA President Mr. Manoj
Kochar, “According to Business Action to Stop Counterfeiting and Piracy
(BASCAP) of the International Chamber of Commerce (ICC), the impact of the
counterfeit and pirated goods on the global economy today stands at a
staggering $1 trillion. Like terrorism, counterfeiting is becoming a
sophisticated and global menace that can have a crippling impact in any part of
the world irrespective of its country of origin. We must develop a unified
global strategy with powerful industry linkages and knowledge sharing platforms
in order to stop this illegal trade effectively. ASPA is a call to unite
various authentication solution providers across the world to galvanize our
forces and strengthen this shield univocally. ASPA re-aligns our objectives to
more accurately represent the transformation of products and services offered
by our member companies. Our broader scope also covers a wide array of
authentication technologies that have evolved over the years.”

ASPA’s tagline – ‘Diverse
Technologies, Common Goal’– summarises its vision to become the global voice of
the authentication solution providers that facilitate brand protection through
anti-counterfeiting, anti-tampering and tracking and tracing measures.

Mr. Anil Rajput, Senior
Vice-President, Corporate Affairs, ITC Limited, and Chairman of FICCI Cascade
(Committee against Smuggling & Counterfeiting Activities Destroying the
Economy), says, “I am glad to note the re-launch of ASPA, which will represent
an even broader interests of the entire authentication solutions industry.
Counterfeiting and smuggling plagues almost all industries and leads to loss of
trust, money, lives and livelihoods. Proper authentication solutions are a must
to help validate genuine products. On the technology vendor side, ASPA
complements FICCI Cascade’s consumer and industry efforts in curbing counterfeits,
by bringing together all types of authentication solutions on one platform. I
hope that this move will help in rapid adoption of anti-counterfeiting,
anti-tampering and tracking and tracing solutions, which will yield significant
direct and indirect benefits in the form of increased revenues, brand
perceptions, reduced litigation costs, and greater customer retention.”

Welcoming the move, Prof. (Dr.) N
C Saha, Director of the Indian Institute of Packaging, an autonomous body under
Ministry of Commerce & Industry, Govt. of India said, “It is heartening to
note that HOMAI is reinventing itself as ASPA to take a higher responsibility
to fight against counterfeiting in packaging. I remember when it was started in
1998 with an objective to promote the significance of hologram as an
anti-counterfeiting device in the packaging industry. However, over a period of
time, there have been rapid changes, and consumers’ behavior as well as their
perception has become very complex in the modern marketing scenario. At the
same time, the market has also become highly competitive which, too, leads to
the demand of innovations in the field of anti-counterfeiting to protect the
consumer interest. As a result, it will be a great move to amalgamate multiple
authentication technology providers under a single umbrella to offer strong
brand protection."

Prof. (Dr.) N C Saha added: "I believe ASPA is poised to play
a much-needed and vital role in consolidating the entire gamut of
authentication solutions, and catalyzing their adoption in various kind of
packaging across all industry segments. Authentication of a product is
invariably carried out through integration between the authentication
technology and the packaging, and Indian Institute of Packaging welcomes this
move. I am confident that ASPA will meet the demand of modern consumers to
effectively fight against the counterfeiters.”

ASPA works closely with
world-leading peers and authorities such as International Hologram
Manufacturers Association (IHMA), Counterfeit Intelligence Bureau (CIB) and
Interpol. It actively participates on matters on policy, and also plays a
constructive role in ensuring that its members uphold a high pedigree of
business ethics and values as prescribed by the ASPA Code of Conduct. ASPA lays
down guidelines to encourage adoption of best practices, quality standards and
usage of advanced technology to provide truly customised, cost-effective and
consistently reliable solutions. It also actively analyses industry trends and
provides updates on global news, knowledge resources and best practices to its
members. Members are bound by to ensure that they observe high standards of
integrity and business ethics at all times.

ASPA has also launched a brand
new website – www.aspaglobal.com – which includes educational material on
various types of authentication solutions, tips on selecting the most relevant
and effective authentication solution, case studies, whitepapers, industry
news, member profiles, details of activities being undertaken by the
Association, reference material and access to ASPA’s quarterly journal, The
Authentication Times.

Authentication Solution
Providers' Association (ASPA) – {earlier HoMAI} is a self-regulated, non-profit
organization of authentication solution providers. Founded in 1998 as Hologram
Manufacturers Association of India (HoMAI), it has been re-launched as ASPA to
more accurately represent the transformation of products and services offered
by its existing member companies. The broader scope of ASPA also covers a wide
array of other technologies that have evolved over the years. As the world’s
first and only industry body of its kind, ASPA aims to comprehensively covers
the interests of the entire authentication solutions industry worldwide,
including, but not limited to, holograms, optically variable devices (OVD’s),
taggants, security inks and substrates, watermarks, nanotechnologies, RFIDs,
barcode/ QR code-based digital tracking and verification solutions, security
and tamper-evident labels and any other brand protection and authentication
solutions. ASPA works closely with global authorities such as International
Hologram Manufacturers Association (IHMA), Counterfeit Intelligence Bureau
(CIB) and Interpol. ASPA members protect over 10,000 brands worldwide through
the identification of genuine products and documents. For more details, visit: www.aspaglobal.com

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