Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cat Food in Ireland

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Executive Summary

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PROSPECTS

Cat owners prefer more premium nutritional cat food

As Ireland gradually becomes more urban, living spaces are becoming smaller and householders are increasingly tending towards keeping smaller types of pets. Cats are becoming more popular, which is resulting in cat food in Ireland catching up with dog food, with both value and volume sales of cat food gaining a greater share of overall dog and cat food sales.

Value sales boosted by packaging format shift towards pouches

Cat food packaging is shifting away from metal food cans towards pouches. This is in response to consumer demand for more convenient and higher-quality packaging as well as more premium products.

Humanisation trend increases demand for luxury cat food and variety

Shoppers are increasingly seeking out luxury food options for their cats, which is reinforcing the premiumisation trend. Most household cats in Ireland are fed specialist cat food which is often positioned as premium.

COMPETITIVE LANDSCAPE

Brands address demand for high-quality nutritional food

Manufacturers continue to respond to Irish cat owners’ preference for high-quality nutrition for their pets. For example, in 2018, cat food leader Mars introduced Perfect Fit, the first brand from the company offering products for both dogs and cats, available in grocery retailers.

Pet specialists and internet retailing gain ground in terms of distribution but fail to overtake established supermarkets

Supermarkets remains the most important channel for cat food as it is practical to shop in these stores and they have a wide offering of economy and mid-priced products. Private label is a particularly successful area.

Producers like James Wellbeloved focus on cat food that is both healthy and palatable