Sugary cereals named and shamed by Liverpool health bosses

Health officials have named and shamed what they say are the most sugary breakfast cereals. Including Kellogg's Frosties and Coco Pops, contain three-and-a-half sugar cubes or more per 40g serving, Public Health Liverpool found. A spokesperson said its "Long-term sugar reduction programme" had also seen sugar reduced in other cereals like Special K and Bran Flakes. The Liverpool campaign Save Kids from Sugar has broken cereals down into "High" and "Medium" sugar classifications and also recommends healthier options. Councillor Tim Beaumont said: "It is a myth that breakfast cereals are a healthy choice. Some are, but most are loaded with sugar. Families simply don't realise how much is in them."