ContentGems And HootSuite Announce Partnership

Content curation platform ContentGems has been operating under the radar for several years, focusing on cultivating a customer base and nurturing a quality product.

Now the power tool is flying boldly into the Twitter ecosystem with a partnership with HootSuite, as well as a major expansion of the ContentGems revenue model.

ContentGems works by monitoring top online sources, including 200,000+ news sources, blogs, and social media accounts, and filtering the results based on marketers’ keywords and social signals.

It’s an answer to the one of the key questions of the social media era: how do you sift through the noise to mine only what’s accurate and useful?

In addition to plucking out intelligible bites of content from the firehose of the social web, ContentGems is also a time-saver, surfacing recommended content that marketers can share and write about without the time commitment of having done the research. (Looking at you, community managers.)