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Rugby League World Cup 2017

The Rugby League World Cup 2017 is hosted by Australia, New Zealand and Papua New Guinea and will involve 14 men’s teams playing 28 matches from 27 October to 2 December 2017. Seven matches will be hosted by New Zealand in Auckland, Hamilton, Wellington and Christchurch.

The Rugby League World Cup 2017 has been declared a Major Event under the Major Events Management Act 2007 to protect the rights of the event owner, organiser and sponsors. The law is aimed at preventing unauthorised association and applies to all activities that result in commercial gain.

By protecting the commercial rights of event owners and sponsors, the Act helps to make New Zealand an attractive event host.

Businesses don’t need to be an official sponsor of this event to benefit from it. There are many different ways to get involved, particularly through increased business-as-usual trade.

If your business is within the clean zone, you can support the event the same way any other business can, as long as you aren’t using protected words and emblems or suggesting an association that doesn’t exist.

See if the Act applies to your business by either reading the detailed guide or our quick guide below.