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A week after the U.S. quietly lifted a ban on imports of sport-hunted elephants' ivory and lion parts from certain African countries, the World Wildlife Fund has announced that Google, Facebook and other major tech firms are joining an effort to halt the illegal trade of wildlife and wildlife parts.

"Advances in technology and connectivity across the world, combined with rising buying power and demand for illegal wildlife products, have increased the ease of exchange from poacher to consumer," the WWF said in a news release.

The U.S. Fish and Wildlife Service had in November lifted a ban on importing ivory and other elephant parts from animals killed by trophy hunters in Zambia and Zimbabwe, but President Donald Trump put the move on hold, suggesting such trophy hunting was a "horror show."

But in a March 1 memo, the Fish and Wildlife service said it would evaluate import permits for parts from elephants, lions and bontebok antelopes killed in specific countries "on a case-by-case basis."

However, poaching and the illegal trade of wildlife and animal parts have raised fears that some species, including African elephants, mountain gorillas and white rhinos, could lead to their disappearance within our lifetimes. And much of the trading is now facilitated by the internet, the WWF said.

To stop illegal online trading of wild animals and their parts, the WWF will bring together its partners -- including a number of large tech companies -- to share "lessons learned and best practices," the organization announced.

Founding members of the "Global Coalition to End Wildlife Trafficking Online" include Google, Facebook, Instagram and Chinese e-commerce giant Alibaba, according to the WWF, which added that 20,000 elephants are killed every year for "ivory trinkets and ornamental objects" and that "three rhinos are killed each day in South Africa alone for their horns for tonics and aphrodisiacs and carved ornamental cups."