2018 Marketing and Advertising

Visitor Demographics

We regularly receive up 190,000 visits per month and 600,000 page views with an average session time of over 3 minutes per visitor. 64% of our traffic is from North America and 36% from Europe and beyond. Our site doubles its number of visitors every year.

Snapshot of Visitors: May 2017

Subscriber Profile

76% of our subscribers are men, 24% women. English is the most spoken language and reflects our strong presence in North America, Europe and Oceania. The largest age brackets are men between the ages of 25 and 54. 80% of our subscribers are Pro Cycling fans.

Subscriber Income

Our subscribers tend to be well educated professionals with a higher than average household. They spend time and money travelling to events, training and the latest kit. Over 70% of our subscribers have travelled out of state. Over 40% abroad to participate in cycling events.

Advertising Positions

Some of our Clients

We have over 10 years online marketing and advertising experience within the cycling industry. We are results driven and have proven success, with many satisfied clients and repeat business.

Here’s some of our success stories:

Assisted with a start-up event get off the ground. We’re still working with them 4 years later Assisted with an event sell out their entries in advance Assisted with an event expand from one event to a series of events Assisted with a client gain top line sponsorship from a well-known bike manufacturer Assisted with an event re-package their product and pricing to attract more participants Assisted with an event attract more participants in a more challenging geographic location Provided online social media marketing Helped a large series of events grow to a successful sale to a larger event organizer at national level

We have provided our experience and expertise to a vast range of clients from inaugural events, to events that attract well over 5,000 participants. Some of our current and previous clients include:

Featured Event - Option F

A featured event is designed for an event organiser who has a limited marketing budget with a single event they wish to target.

Put your event in the spotlight. Promote your event in one of our premier places.

Position

The event is featured on the top right hand side of our home page, which has the most page impressions on our site. A featured event sits in prominent place and links directly through to your event website with full outbound and inbound tracking. Please see advertising positions option F).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

GEO Targeted Fixed Positions Pricing and Terms

Fixed Position Nationally, $xxx one off payment, your event featured until it takes place. Fixed in date order in relation to other featured events.

Fixed Position Regionally, $xxx one off payment, your event featured until it takes place. Fixed in date order in relation to other featured events.

Fixed Position State, $xxx one off payment, your event featured until it takes place. Fixed in date order in relation to other featured events.

Leader Board Advert - Option L

For organizers and tour operators looking to gain more exposure with an increased CPM and CPC rates. Put your event in prominent place across the whole of our website gaining you high coverage. Ideal for organizers with an event or series of events with the ability to change the advert and links at any time.

Position

At the top of the website on all devices (desktop, tablet and mobile)

Advert Size

1256 pixels wide by 300 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed. Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

GEO Targeted Fixed Positions Pricing and Terms

Rotated Nationally, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

Rotated Regionally, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

Rotated State, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

OUR PRIVACY POLICY & TERMS OF USE

Cookie

To register as a member you need to allow cookies within your browser. We create one cookie, which relates to your membership account. The contents of the cookie are encrypted and secured.

Our Policy

Gran Fondo Guide has opted to provide a service that encourages cyclists to regulary use the website and any services it provides. It aims provide lots of useful features to build a strong community for the primary benefit of cyclists and event organisers and secondly for the benefit of charities, sponsors, cycling advocacy groups and the cycling industry.

Trusted Source

Gran Fondo Guide started in Jan 2013 and has worked tremendously hard to establish itself and become a TRUSTED and RELIABLE source of information. We aim to build on that TRUST as we develop our services. The basic website, mobile site and tablet apps are FREE for all visitors and basic event listings are FREE for all event organisers. We aim to have an accurate, comprehensive and IMPARTIAL listing of all cycling events and the latest news and results.

Spam

WE DO NOT SEND SPAM. WE DO NOT SEND THIRD PARTY MARKETING EMAILS.

We have a newsletter (each week or fortnight) which contains the latest news. If you do not wish to receive our newsletter, you can OPT OUT at any time, using the unsubscribe link at the bottom of our newsletter.

Your Privacy

WE WILL NEVER DISCLOSE, SELL OR RENT YOUR DETAILS TO A THIRD PARTY.

Your personal details are secure and made available only to you, unless you share certain information with friends or family - that you authorise.

Removal

Should you wish to have your membership details removed from our system, please use the Contact Us form supplying your registered email address. This will include any content or any other information you provided. This is final.

Complaints

If you have a complaint regarding this website, our policy, our terms of use, your membership details or any other matter, please use the Contact Us form to notify us. We aim to answer all requests within 1 working day.

Acceptance Of Terms

The web pages available at GranFondoGuide.com (“Web Site”), is accessed by you under the Terms of Use described below (“Terms”). Please read these terms carefully before using the service. By accessing the site, viewing any content or using any services available on the site (as each is defined below) you are agreeing to be bound by these terms, which together with our Privacy policy, governs our relationship with you in relation to the site. If you disagree with any part of the terms then you may not access the site.

Services

The Site is an online community which enables cyclists and cycling event organizers to post content related to upcoming cycling events and access and/or purchase services from time to time made available on the Site (“Services”). Services include, but are not limited to, any service and/or content GranFondoGuide.com makes available to or performs for you, as well as the offering of any materials displayed, transmitted or performed on the Site or through the Services. Content (“Content”) includes, but is not limited to text, alerts, ratings, user comments, messages, information, data, graphics, news articles, photographs, images, illustrations, and software. Your access to and use of the Site may be interrupted from time to time as a result of equipment malfunction, updating, maintenance or repair of the Site or any other reason within or outside the control of GranFondoGuide.com. GranFondoGuide.com reserves the right to suspend or discontinue the availability of the Site and/or any Service and/or remove any Content at any time at its sole discretion and without prior notice. GranFondoGuide.com may also impose limits on certain features and Services or restrict your access to parts of or all of the Site and the Services without notice or liability.

Membership

No membership is required to view much of the content on GranFondoGuide.com, but as a condition to posting or publishing content on GranFondoGuide.com, you are required to open an account with GranFondoGuide.com and select a password, and to provide registration information. The registration information you provide must be accurate, complete, and current at all times. Failure to do so constitutes a breach of the Terms, which may result in immediate termination of your GranFondoGuide.com account. You are responsible for maintaining the confidentiality of your password and are solely responsible for all activities resulting from the use of your password and conducted through your GranFondoGuide.com account. Services are available only to individuals who are either (i) at least 18 years old, or (ii) at least 14 years old, and who are authorized to access the Site by a parent or legal guardian. If you have authorized a minor to use the Site, you are responsible for the online conduct of such minor, and the consequences of any misuse of the Site by the minor.

User Conduct

All Content posted or otherwise submitted to the Site is the sole responsibility of the account holder from which such Content originates and you acknowledge and agree that you, and not GranFondoGuide.com are entirely responsible for all Content that you post, or otherwise submit to the Site. GranFondoGuide.com does not control user submitted Content and, as such, does not guarantee the accuracy, integrity or quality of such Content. You understand that by using the Site you may be exposed to Content that is incorrect, or objectionable. As a condition of use, you promise not to use the Services for any purpose that is unlawful or prohibited by these Terms, or any other purpose not reasonably intended by GranFondoGuide.com. By way of example, and not as a limitation, you agree not to use the Services:

- To abuse, harass, threaten, impersonate or intimidate any person;

- To post or transmit, or cause to be posted or transmitted, any Content that is libellous, defamatory, obscene, pornographic, abusive, offensive, profane, or that infringes any copyright or other right of any person;

- For any purpose (including posting or viewing Content) that is not permitted under the laws of the jurisdiction where you use the Services;

- To post or transmit, or cause to be posted or transmitted, any communication or solicitation designed or intended to obtain password, account, or private information from any GranFondoGuide.com user;

- To create or transmit unwanted ‘spam’ to any person or any URL

- To post copyrighted Content which doesn’t belong to you.

- With the exception of accessing RSS feeds, you will not use any robot, spider, scraper or other automated means to access the Site for any purpose without our express written permission. Additionally, you agree that you will not: (i) take any action that imposes, or may impose in our sole discretion an unreasonable or disproportionately large load on our infrastructure; (ii) interfere or attempt to interfere with the proper working of the Site or any activities conducted on the Site; or (iii) bypass any measures we may use to prevent or restrict access to the Site;

- To report a suspected abuse of the Site or a breach of the Terms.

Content Submitted Or Made Available For Inclusion On The Service

Please read this section carefully before posting, uploading, or otherwise submitting any Content to the site. By submitting content to the site you are granting GranFondoGuide.com a worldwide, Non exclusive license to use the content, and that GranFondoGuide.com is free to publish, Distribute and use the content as herein after provided for without obtaining permission Or license from any third party.

Miscellaneous

No agency, partnership, joint venture, or employment is created as a result of the Terms and you do not have any authority of any kind to bind GranFondoGuide.com in any respect whatsoever. The failure of either party to exercise in any respect any right provided for herein shall not be deemed a waiver of any further rights hereunder. GranFondoGuide.com shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond GranFondoGuide.com’s reasonable control, including, without limitation, mechanical, electronic or communications failure or degradation (including "line-noise" interference). If any provision of the Terms is found to be unenforceable or invalid, that provision shall be limited or eliminated to the minimum extent necessary so that the Terms shall otherwise remain in full force and effect and enforceable. GranFondoGuide.com may transfer, assign or delegate the Terms and its rights and obligations without consent. Both parties agree that the Terms is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements, communications and other understandings relating to the subject matter of the Terms, and that all modifications must be in a writing signed by both parties, except as otherwise provided herein.