Letters to the editor of Delaware Today

Bad Back Cover Ad

What were you thinking when you accepted the ad on the back of the January 2012 issue? THE BGLAW AD ON “ACCIDENTS HAPPEN” WAS IN THE POOREST TASTE I HAVE EVER SEEN. James MunseyNewark

I am highly offended with the advertising for an attorney on the back cover of the January issue. That type of graphic portrayal is not necessary, especially for children to see.Charlotte ShortNewark

From the Publisher:

Delaware Today received several comments from readers regarding January’s back cover advertisement. Ads with graphic content of this nature will not be published again.Rob MartinelliPublisher

Bifferato Gentilotti regrets any offense taken by our January advertisement in Delaware Today. Our ongoing advertising campaign under the theme “Accidents Happen” is intended to parody various humorous and exaggerated accident scenarios. We understand that our most recent ad conveyed a message we certainly did not intend.
Accidents can happen anytime and anywhere … even when crafting an advertising campaign.Vince Bifferato and Jeff Gentilotti