Monevo

Building a fintech giant

The fintech sector moves fast. Staying one step ahead is not only challenging, it’s absolutely vital. Monevo is a cutting-edge lending marketplace and platform offering unique integration technology. They needed a brand that could take them to the next level nationally, and strengthen their foothold globally.

The brief

Monevo is all about creating connections, but its identity at the time, PingTree, didn’t reflect this. They needed a new brand to bring them to the forefront of fintech, create standout in a jargon-packed market, and reinvigorate their national and international presence.

Our approach

Monevo enables lenders and brokers to find the right customers like never before. It is a brand driven by creating connections, not moving money. We used this focus to create a modern and dynamic identity, without losing the sense of connectivity, or humanity, that so many fintech brands lack.

What we delivered

A new name, brand strategy, visual and verbal identity, website design, guidelines and explainer videos. We guided and supported them from initial concepts through to launch.

The result

We created a brand to give people an instant sense of who Monevo are – a technology company focused on connections. Recently named as the Amazon Digital Business of the Year (2017), and now the largest lending marketplace in Europe, we continue to work closely with the brand, and have recently refreshed its website identity.