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Outsmarting the competition leads to increased sales. A new form of marketing, known as geo-fencing, can provide a company with the leverage required to succeed in today’s economy. Geo-fencing is a marketing technique that targets potential customer within a predetermined radius via a sm ...

In a sparring match between ad banners and native advertising, the native advertising tag team would win hands down in an e-commerce battle. The proof is revealed in consumer online spending. An ad banner is an image based advertisement inserted on a web page intended to connect traffic to an ...

Any business must start with a plan, and the audience must also be defined elaborately if it is to succeed. Social media marketing is now becoming an integral channel of marketing for brands. Once you know your business objective and the audience, you can use the social media feedback cycle to iden ...

The best way to know your customers is by interacting with them on a regular basis. The information that is gathered through this interaction can be invaluable towards a successful marketing campaign. Marketing used to be as simple as setting up a few signs, placing an ad in the newspaper, or print ...

Marketing is what informs potential consumers about products or services. Without it, finding success may be impossible. Unfortunately, marketing can also become extremely expensive. Fortunately for businesses with tight marketing budgets, there are ways to cut certain costs without sacrificing the ...

A well-planned and executed email marketing campaign is an extremely cost-effective way of reaching your target audience. Here are five simple yet very effective steps to help you plan your next email marketing campaign.1. What are you campaigning for?If your marketing campaign is to be a suc ...

For any business to have a successful advertising campaign, they must test and re-test their advertising results. However, a new business owner has a limited budget for their advertising and testing advertising results can be expensive. Therefore, it is important to create an advertising campaign b ...

It’s almost Christmas time and retailers and service providers alike are redoubling their marketing efforts in anticipation of bumper sales at their busiest time of the year. So, are you ready to enter the fray? Is your marketing budget effectively targeted to attract holiday shoppers? Just ...

With 829 million daily active users, Facebook can boast of being a true giant in social media. In order to attract the interest of as many people as possible, marketers all over the world have turned to Facebook and have made it clear that this is a tool that can increase sales and popularity witho ...

With more and more businesses seeing social media as essential in growing their business, social media marketing is definitely a trend that won't go away soon. However, it's crucial to avoid jumping into the bandwagon – it's important that you set up an effective plan first that w ...