Notice the emphasis on Asia; Oculus and other VR companies haven’t made a huge dent in that market yet, so HTC – which is based in Taiwan – is trying to seize the opportunity.

Vive X will begin by handpicking a small set of startups from around Asia, but going forward “the program is open to companies from any industry that are creating content, tools, applications and accessories that enrich the VR ecosystem and end-user experience.”