Stores use geofences to push e-coupons and target nearby customers

With the omni-channel trend rising, retail and bank industries keep on looking for new ways to boost their competitiveness, and differentiate themselves with others remain traditional. Geofencing is one of key technologies practically utilized in Location Based Marketing. It is an application in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. Geofencing creates a virtual fence around a specific area= which could be flexibly defined based on the store catchment or ad campaign area.

How does it work? When marketing team decide to set up a campaign in high-foot traffic area for one or two months , to attract new potential customers to visit physical stores nearby. Traditionally, marketers would hire temporary interns to distribute hardcopy flyers during rush hours. Yet they never know whether the efforts are helpful or not. With geofencing approach, marketers can easily track events results.

Push discount favors when consumers walk into certain areas

Marketers can generate a defined-radius catchment around multiple stores all at once in the very beginning. They can even freehand draw boundaries within the territory of competitors in digital maps, and then schedule better daypart together or individually, to activate the digital marketing campaign in minutes systematically. While potential customers enter these defined geofencing boundaries at the right time, either near the stores of theirs or competitors, apps with embedded SDK installed in the smartphones will trigger the pop-up banner or message. These promotion ads notify customers e-coupon or discounted products, which would lure them to walk into stores. Additionally, marketers can further calculate redemption rate precisely in terms of visit counts of customers using these e-coupons in the back-end system.

On the basis of many authentic experiments and studies, geofencing LBS advertisement drives much more cost profit ratio than the traditional flyer distribution . Therefore, it is important to consider how to apply the application in your operation and marketing campaigns.

Bank collateral property survey – a cost-effect way to use drone fly over listed mortgage property and estimate its value.

Even though there are so many pretty future prospect, some issues need us to work hard to break through in a short time.

Power Endurance – Today’s battery technique allows small drones to fly within 20 minutes, which is far beyond all application required. The minimum requirement is at least one day flight. Fuel cell might be a good solution but drones need more advanced energy.

Against Extreme weather – It will be a joke if drones cannot operate in bad weather. Therefore, drones shield design is another important key.

Law and air management system – You wouldn’t like to see drones crash accident every second. Consequently, we need a system to monitor all flying drones, including X-Y-Z position, speed, bearing direction, identification. Assume that in the coming future, there are internet tower drones on the sky. IoT connections would help to organize drones order.

Moore’s Law indicates new technology developing quicker and quicker. Above issues would be solved soon. Eventually we’ll find the positive uses of flying drones, and we’ll create the right technology to make it all workable. So, welcome to the future world.

Future uses of drones in research, rescue and security missions

The use of flying drones has been increasing in popularity since 2014. Drones is designed to carry a high resolution camera to represent the eyes in the sky. However, drones’ capability will not only be able to capture beautiful aerial shots but also help human in many fields, involved into our daily life very often.