Brand Identity by Siran Liu

Siran Liu Discloses The Acooroo Brand Identity

Siran Liu, the thinktank behind the award winning design Brand Identity by Siran Liu spells out, Acooroo is a children sports brand focusing on providing fun balance bike riding services for preschool children in China. The identity design introduces four mascots as children&#039;s training buddies for bike riding, and uses a visual language composed by simple shapes with bright, vibrant colors. The characters and shapes are inspired by the four balance bike skills, which are speeding up, curving, climbing and sliding. This visual system is applied throughout all graphic elements, creating a playful, dynamic world to build an engaging and cohesive brand identity..