Feedburner and Blog Subscriptions

According to my Feedburner account there are currently 2,542 people who subscribe to Civil War Memory via RSS Feed (the vast majority through Google Reader). That seems like a pretty good number to me, but at the same time I am told that I “Reach” 0 people. What is Reach? “Reach is the total number of people who have taken action — viewed or clicked — on the content in your feed.” So, am I correct in assuming that my RSS readers never click through to view the blog or is there a problem with this statistic? What am I not understanding about RSS Feeds?

Kevin – in order to track Reach, you must turn on “Item Views” in “Configure Stats” on the Analyze tab. I would also recommend turning on “Item link clicks” so you can see how many people click through from the feed to your site.

For the Civil War buffs among us, it’s really worth spending some time over at Kevin Levin’s blog, Civil War Memory. I can’t act like I discovered the place–some readers brought it to my attention. But it’s a great blog dealing in exactly what its title claims.