"In Australia at the present time, this is not a procedure that is hugely requested, but watch this space," Dr Zoumaras said.

"The vast majority of patients interested in labia surgery request a labiaplasty or "designer vagina". They are usually of a younger age group.

"But, for an older patient, a combined labiaplasty and labia puffing can create a youthful and younger vagina."

In fact, a study was recently done that revealed that a third of doctors in Australia are approached by teenage girls for genital cosmetic surgery - usually requesting labiaplasty. However it seems the older demographic are starting to consider the surgery too.

In Australia, labia puffing currently costs about $4000, and the recovery time is usually about a day or two.