Traffic Techniques for business websites

There are a number of things that you can do to get traffic to take
advantage of a grand opening.The advent of the Internet has increased
ways by which a company can reach customers and maintain a presence in
the marketplace. Getting people to a company website, however, is not
always easy. Creative use of new tools and old-fashioned advertising is
the best way to get more people to your site and increase business
overall. There are many ways you can generate traffic on business
website.
Social Media:- Sites such as Facebook and Twitter are part of what is called Web
2.0, which refers to a use of the Internet by individuals to have
information delivered to them, on platforms of their choosing, with a
social and interactive component built in. With more than 750 million
users on Facebook, companies have access to a huge market, and by creating
a widget or app, joining social groups and interacting directly with
fans, you can drive more traffic to your website.
Advertise:- Nothing perhaps works as well as good old paid advertising. Instead of
simply hawking your product, however, you need to create ads that give
people a reason to visit your website.Social media advertising and
display advertising are all excellent ways of attracting visitors,
building your brand and getting your site in front of people. Adjust
your paid strategies to suit your goals. If you're hoping that more
traffic to your site will also result in more sales, you'll need to
target high commercial intent keywords as part of your paid search
strategies.

Get Social:- It's not enough to produce great content and hope that people find
it you have to be proactive. One of the best ways to generate
traffic to your website is to use social media channels to promote
your content. Twitter is ideal for short, snappy (and tempting) links,
whereas Google+ promotion can help your site show up in personalized
search results and seems especially effective in B2B niches.

Mix It Up:- There is no magic formula for content marketing success, despite what some
would have you believe. For this reason, vary the length and format of your
content to make it as appealing as possible to different kinds of readers.
Intersperse shorter, news-based blog posts with long-form content as well as
video, infographics and data-driven pieces for maximum impact.
Send free samples to Instagram influencers:- Instagram is quickly becoming one of the most effective marketing channels
for ecommerce merchants. A recent study found that Instagram gives
brands 25% more engagement than any other social platform and our own
analysis found that it generates a higher average order value than
Pinterest, Facebook, Twitter, and Google Plus.It's also a great way to
drive traffic and awareness for your store especially if you know how
to target influencers.
Write Irresistible Headlines:- Headlines are one of the most important parts of your
content. Without a compelling headline, even the most comprehensive
blog post will go unread. Master the art of headline writing. For
example, the writers at BuzzFeed and Upworthy often write upward of
twenty different headlines before finally settling on the one that
will drive the most traffic, so think carefully about your headline
before you hit publish.
Pay Attention to On-Page SEO:- Optimizing your content for search engines is still a valuable and
worthwhile practice. Are you making the most of image alt text? Are you
creating internal links to new content? What about meta descriptions?
Optimizing for on-page SEO doesn't have to take ages, and it could help
boost your organic traffic.
Target Long-Tail Keywords:- Got your high commercial intent keyword bases covered? Then it's time
to target long-tail keywords, too. Long-tail keywords account for a
majority of web searches, meaning that if you're not targeting them as
part of your paid search or SEO efforts, you're missing out.
Attend Conferences:- Whatever industry you're in, chances are there are at least one or two
major conventions and conferences that are relevant to your business.
Attending these events is a good idea speaking at them is even better.
Even a halfway decent speaking engagement is an excellent way to establish
yourself as a thought leader in your industry and gain significant exposure
for your site.
Start Guest Blogging:- Before you say its not true, guest blogging isn't dead, despite what
you may have heard. Securing a guest post on a reputable site
can increase blog traffic to your website and help build your brand
into the bargain. Be warned, though standards for guest blogging have
changed radically during the past eighteen months, and spammy tactics
could result in stiff penalties. Proceed with caution.
Guest Blog on Your Site:- Guest blogging is a two-way street. In addition to posting content to other
blogs, invite people in your niche to blog on your own site. They're
likely to share and link to their guest article, which could bring new
readers to your site. Just be sure that you only post high-quality,
original content without spammy links, because Google is cracking way down
on low-quality guest blogging.
Host Webinars:- People love to learn, and webinars are an excellent way to impart your
wisdom to your eagerly waiting audience. Combined with an effective social
promotion campaign, webinars are a great way to increase traffic to your
website. Send out an email a week or so ahead of time, as well as a
last chance to register reminder the day before the webinar. Make
sure to archive the presentation for later viewing, and promote your
webinars widely through social media.
Referral Traffic:- Rather than trying to persuade other sites to link back to you (a tedious and
time-intensive process), create content that just begs to be linked to. Not too
shabby and neither was the resulting spike in referral traffic. Learn what
types of links send lots of referral traffic, and how to get them, in this
post.
Post Content :- The world's largest professional social network is now a valuable
publishing platform in its own right, which means you should be posting
content to LinkedIn on a regular basis. Doing so can boost traffic to
your site, as well as increase your profile within your industry
especially if you have a moderate to large following.
Examine Your Analytics Data:- Google Analytics is an invaluable source of data on just about every
conceivable aspect of your site, from your most popular pages to visitor
demographics. Keep a close eye on your Analytics data, and use this
information to inform your promotional and content strategies. Pay attention
to what posts and pages are proving the most popular. Inspect visitor data to
see how, where and when your site traffic is coming from.
Implement Schema Microdata:- Implementing schema (or another microdata format) won't necessarily
increase traffic to your website on its own, but it will make it easier
for search engine bots to find and index your pages. Another benefit of
using schema for SEO is that it can result in better rich site snippets,
which can improve click-through rates.
Link Internally:- The strength of your link profile isn't solely determined by how many sites
link back to you, it can also be affected by your internal linking
structure. When creating and publishing content, be sure to keep an eye out
for opportunities for internal links. This not only helps with SEO, but also
results in a better, more useful experience for the user, the cornerstone
of increasing traffic to your website.
Research the Competition:- If you haven't used software like BuzzSumo to check out what your
competitors are up to, you're at a huge disadvantage. These services
aggregate the social performance of specific sites and content to
provide you with an at-a-glance view of what topics are resonating with
readers and, most importantly, making the rounds on social media. Find
out what people are reading (and talking about), and emulate that kind
of content to bring traffic to your website.
Interview Industry Thought Leaders:- Think interviews are only for the big leaguers? You'd be amazed how
many people will be willing to talk to you if you just ask them. Send
out emails requesting an interview to thought leaders in your industry,
and publish the interviews on your blog. Not only will the name
recognition boost your credibility and increase traffic to your
website, the interviewee will probably share the content too, further
expanding its reach.

Conclusion:- A store only gets launched once, and you won't again have an easy excuse to
reach out to a lot of people. So do everything you can to get traffic
and convert them into customers. Once you've built a following, look toward
other ways to establish yourself as an online store. These methods
include mastering SEO, following a good content strategy, engaging with
fans on social media, and spending money effectively on social media ads and
on Google Adwords.