6.
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AGENDA
1) 4 Signs of an underperforming agency
2) 5 Characteristics of high performing agencies
3) How to get the most out of your agency relationship
4) Key Takeaways

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Signs of an underperforming agency
1. Did you agree on what winning looked like?
 Your agency should be acquiring new information over time and be constantly
improving the campaign.

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Signs of an underperforming agency
2. Your reporting is irregular and lacks insights
Is your reporting regular and useful? The reality is that most agencies aren’t
incentivized or held accountable for sharing insights or honest results.
For SEO, you should receive a monthly:
 Ranking report
 Performance snapshot
 Statement of work completed
 Planned actions for following month

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Signs of an underperforming agency
3. You receive more recommendations than solutions
 They probably tell you what needs to be done, but you may not have the
tools or experience needed to accomplish the task
We didn’t hit goals, because:
• You aren’t generating content
• You aren’t implementing: XYZ
• We need more buy-in
• It’s Panda’s fault
Badhat agency report

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AGENDA
1) 4 Signs of an underperforming agency
2) 5 Characteristics of high performing agencies
3) How to get the most out of your agency relationship
4) Key Takeaways

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5 Characteristics of high performing agencies
2. Educate on digital marketing best practices… and trends positively
• Digital marketing best practices (LPs), shift in search behaviors, new tools
Consider the visitor experience:
There are three simple questions users subconsciously
ask when they arrive on your page.
Where am I?
What can I do here?
Why should I do it?

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5 Characteristics of high performing agencies
5. Develop integrated marketing strategy
• Not seeing programs within a silo – but how multiple channels work together

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In short, High performing agencies
are transparent into what they do and
measure the value they provide to
the bigger picture.

22.
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AGENDA
1) 4 Signs of an underperforming agency
2) Characteristics of high performing agencies
3) How to get the most out of your agency relationship
4) Key Takeaways

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In short, you should ask yourselves the following questions:
• Have my results trended positively over time? Are they providing reporting
that spans back longer than one month?
• Did my agency help set benchmarks so I can understand progress
accurately?
• Has my agency provided training on best practices for lead generation? Are
they teaching my team or intentionally creating a black-box?
• Do they frequently dive into Google Analytics and Webmaster tools to
understand my customer behaviors better?
• Are they measuring the “money metrics” or simply reporting on traffic and
“number of keywords on page 1”?

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Thank you!
Mike Turner
Dir. Business Development
For a free consultation Email: Results@webmarketing123
results@webmarketing123.com
510.488.6166
In a 30 minute consultation, discover:
 If it’s time to fire your underperforming agency
 How to measure revenue from your SEO program
 What action you can take to boost your results immediately