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Wayfair’s E-Commerce UX

This is a case study of Wayfair’s e-commerce user experience (UX) performance. It’s based on a full-performance review of more than 550 design elements. 59 other sites have also been benchmarked for a complete picture of the e-commerce UX landscape

Wayfair’s Product Lists & Filtering performance is decent. It is especially a state of the art Filtering: Available Filters, state of the art List Layout, and good Filtering: Interface & Layout that helps Wayfair’s product list UX. Do, however, watch out for their mediocre List Items: Product Info & Thumbnails performance.

Wayfair’s Cart & Checkout performance is mediocre. Notably, Wayfair’s checkout performance is hampered by mediocre Credit Card Form and poor Order Confirmation & E-Mail, although this is helped somewhat by good Cross-Sells and User Interactions & Distractions.

Wayfair’s Accounts & Self-Service performance is decent. For instance, Wayfair’s account experience has state of the art Order Returns and good Orders & Order Tracking yet suffers from poor Account Dashboard and Account-Wide Navigation, Structure, & Information.

Wayfair’s Mobile E-Commerce performance is mediocre. Notably, Wayfair’s mobile performance is hampered by poor Mobile Checkout Information and broken Mobile Form Field Usability, although this is helped somewhat by good Mobile Filtering & Sorting and Mobile Homepage, Navigation, & Search.

These 15 ‘Homepage’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 15 elements necessary to create a high-performing ‘Homepage’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #237
Adhered High
·
Score: 33.2

Guideline #240
Violated High
·
Score: -23.7

Guideline #242
Adhered Low
·
Score: 11.8

Guideline #248
Violated Low
·
Score: -11.8

Guideline #235
Adhered High
·
Score: 14.2

Guideline #238
Adhered High
·
Score: 23.7

Guideline #236
Adhered High
·
Score: 14.2

Guideline #246
Adhered High
·
Score: 23.7

Guideline #249
Adhered Low
·
Score: 7.1

Guideline #245
Issue Resolved
·
Score: 23.7

Guideline #241
Adhered Low
·
Score: 7.1

Guideline #247
Not Applicable
·
Score: 0.0

Guideline #239
Adhered Low
·
Score: 7.1

Guideline #264
Neutral
·
Score: 0.0

Guideline #257
Adhered High
·
Score: 14.2

Category Taxonomy:
14 guidelines
·
Score: 291.3

These 14 ‘Category Taxonomy’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 14 elements necessary to create a high-performing ‘Category Taxonomy’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #253
Adhered High
·
Score: 33.2

Guideline #261
Adhered High
·
Score: 23.7

Guideline #263
Adhered High
·
Score: 33.2

Guideline #266
Adhered High
·
Score: 23.7

Guideline #267
Not Applicable
·
Score: 0.0

Guideline #268
Adhered High
·
Score: 28.4

Guideline #259
Issue Resolved
·
Score: 37.9

Guideline #282
Adhered High
·
Score: 23.7

Guideline #286
Adhered High
·
Score: 23.7

Guideline #274
Not Applicable
·
Score: 0.0

Guideline #251
Adhered Low
·
Score: 11.8

Guideline #278
Adhered High
·
Score: 18.9

Guideline #277
Issue Resolved
·
Score: 18.9

Guideline #318
Adhered High
·
Score: 14.2

Main Navigation:
16 guidelines
·
Score: 149.2

These 16 ‘Main Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 16 elements necessary to create a high-performing ‘Main Navigation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #287
Violated High
·
Score: -33.2

Guideline #294
Adhered High
·
Score: 37.9

Guideline #302
Adhered High
·
Score: 33.2

Guideline #289
Violated Low
·
Score: -11.8

Guideline #288
Violated Low
·
Score: -14.2

Guideline #303
Not Applicable
·
Score: 0.0

Guideline #298
Issue Resolved
·
Score: 28.4

Guideline #291
Adhered High
·
Score: 23.7

Guideline #297
Not Applicable
·
Score: 0.0

Guideline #256
Issue Resolved
·
Score: 23.7

Guideline #304
Issue Resolved
·
Score: 23.7

Guideline #305
Adhered High
·
Score: 18.9

Guideline #296
Issue Resolved
·
Score: 18.9

Guideline #299
Violated High
·
Score: -14.2

Guideline #306
Adhered High
·
Score: 14.2

Guideline #300
Not Applicable
·
Score: 0.0

Intermediary Category Pages:
6 guidelines
·
Score: 35.5

These 6 ‘Intermediary Category Pages’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 6 elements necessary to create a high-performing ‘Intermediary Category Pages’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #307
Adhered High
·
Score: 37.9

Guideline #309
Adhered High
·
Score: 33.2

Guideline #308
Violated High
·
Score: -23.7

Guideline #311
Not Applicable
·
Score: 0.0

Guideline #312
Violated Low
·
Score: -11.8

Guideline #310
Not Applicable
·
Score: 0.0

Site-Wide Layout:
11 guidelines
·
Score: 97.1

These 11 ‘Site-Wide Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Homepage & Category UX research study, and outline the 11 elements necessary to create a high-performing ‘Site-Wide Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #279
Adhered High
·
Score: 23.7

Guideline #258
Issue Resolved
·
Score: 37.9

Guideline #252
Adhered High
·
Score: 23.7

Guideline #250
Adhered High
·
Score: 18.9

Guideline #293
Violated High
·
Score: -18.9

Guideline #290
Adhered High
·
Score: 14.2

Guideline #284
Violated Low
·
Score: -7.1

Guideline #260
Adhered High
·
Score: 14.2

Guideline #255
Violated High
·
Score: -9.5

Guideline #273
Not Applicable
·
Score: 0.0

Guideline #940
Not Applicable
·
Score: 0.0

On-Site Search:
49 guidelines
·
Score: 826.0

Search Query Types:
12 guidelines
·
Score: 124.2

These 12 ‘Search Query Types’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Search Query Types’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #333
Adhered High
·
Score: 53.7

Guideline #334
Adhered High
·
Score: 53.7

Guideline #340
Adhered Low
·
Score: 16.8

Guideline #335
Adhered High
·
Score: 33.6

Guideline #337
Not Applicable
·
Score: 0.0

Guideline #341
Adhered High
·
Score: 47.0

Guideline #344
Violated High
·
Score: -47.0

Guideline #399
Violated High
·
Score: -33.6

Guideline #338
Violated High
·
Score: -33.6

Guideline #347
Not Applicable
·
Score: 0.0

Guideline #342
Adhered High
·
Score: 33.6

Guideline #398
Not Applicable
·
Score: 0.0

Search Form & Logic:
10 guidelines
·
Score: 181.3

These 10 ‘Search Form & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 10 elements necessary to create a high-performing ‘Search Form & Logic’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #336
Not Applicable
·
Score: 0.0

Guideline #346
Adhered High
·
Score: 40.3

Guideline #349
Issue Resolved
·
Score: 33.6

Guideline #407
Neutral
·
Score: 0.0

Guideline #339
Issue Resolved
·
Score: 33.6

Guideline #343
Not Applicable
·
Score: 0.0

Guideline #351
Adhered High
·
Score: 33.6

Guideline #348
Adhered High
·
Score: 26.9

Guideline #350
Adhered High
·
Score: 13.4

Guideline #352
Not Applicable
·
Score: 0.0

Search Autocomplete:
7 guidelines
·
Score: 194.7

These 7 ‘Search Autocomplete’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 7 elements necessary to create a high-performing ‘Search Autocomplete’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #359
Adhered High
·
Score: 40.3

Guideline #404
Adhered High
·
Score: 40.3

Guideline #361
Violated High
·
Score: -20.1

Guideline #356
Issue Resolved
·
Score: 33.6

Guideline #369
Adhered High
·
Score: 40.3

Guideline #368
Adhered High
·
Score: 33.6

Guideline #363
Adhered High
·
Score: 26.9

Results Logic & Guidance:
8 guidelines
·
Score: 154.4

These 8 ‘Results Logic & Guidance’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 8 elements necessary to create a high-performing ‘Results Logic & Guidance’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #358
Adhered High
·
Score: 47.0

Guideline #362
Adhered High
·
Score: 47.0

Guideline #370
Adhered High
·
Score: 40.3

Guideline #367
Not Applicable
·
Score: 0.0

Guideline #355
Adhered High
·
Score: 20.1

Guideline #394
Issue Resolved
·
Score: 33.6

Guideline #365
Violated High
·
Score: -33.6

Guideline #371
Not Applicable
·
Score: 0.0

Results Layout & Filtering:
12 guidelines
·
Score: 171.2

These 12 ‘Results Layout & Filtering’ guidelines are only available in Baymard Premium — they are based on our large-scale On-Site Search UX research study, and outline the 12 elements necessary to create a high-performing ‘Results Layout & Filtering’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #382
Violated High
·
Score: -33.6

Guideline #379
Adhered Low
·
Score: 26.9

Guideline #386
Adhered High
·
Score: 47.0

Guideline #381
Neutral
·
Score: 0.0

Guideline #377
Violated Low
·
Score: -16.8

Guideline #376
Adhered High
·
Score: 53.7

Guideline #403
Adhered High
·
Score: 47.0

Guideline #393
Adhered High
·
Score: 33.6

Guideline #406
Not Applicable
·
Score: 0.0

Guideline #378
Neutral
·
Score: 0.0

Guideline #401
Violated High
·
Score: -26.9

Guideline #402
Adhered High
·
Score: 40.3

Product Lists & Filtering:
94 guidelines
·
Score: 749.5

List Layout:
7 guidelines
·
Score: 124.0

‘State of the Art’

These 7 ‘List Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 7 elements necessary to create a high-performing ‘List Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #541
Not Applicable
·
Score: 0.0

Guideline #533
Adhered High
·
Score: 32.4

Guideline #531
Adhered High
·
Score: 27.0

Guideline #537
Adhered High
·
Score: 27.0

Guideline #535
Not Applicable
·
Score: 0.0

Guideline #536
Not Applicable
·
Score: 0.0

Guideline #862
Adhered High
·
Score: 37.7

Loading Products:
5 guidelines
·
Score: 16.2

These 5 ‘Loading Products’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Loading Products’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #501
Violated High
·
Score: -32.4

Guideline #502
Adhered High
·
Score: 32.4

Guideline #503
Violated High
·
Score: -16.2

Guideline #504
Adhered High
·
Score: 32.4

Guideline #505
Not Applicable
·
Score: 0.0

List Items: Product Info & Thumbnails:
16 guidelines
·
Score: 62.0

These 16 ‘List Items: Product Info & Thumbnails’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 16 elements necessary to create a high-performing ‘List Items: Product Info & Thumbnails’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #440
Violated Low
·
Score: -21.6

Guideline #421
Not Applicable
·
Score: 0.0

Guideline #443
Adhered High
·
Score: 37.7

Guideline #446
Violated Low
·
Score: -16.2

Guideline #422
Adhered High
·
Score: 32.4

Guideline #441
Adhered High
·
Score: 27.0

Guideline #447
Adhered High
·
Score: 16.2

Guideline #444
Not Applicable
·
Score: 0.0

Guideline #455
Not Applicable
·
Score: 0.0

Guideline #445
Violated High
·
Score: -37.7

Guideline #457
Violated High
·
Score: -27.0

Guideline #463
Violated Low
·
Score: -13.5

Guideline #456
Adhered High
·
Score: 27.0

Guideline #458
Adhered High
·
Score: 16.2

Guideline #459
Issue Resolved
·
Score: 21.6

Guideline #462
Not Applicable
·
Score: 0.0

List Items: Interface & Hit Areas:
10 guidelines
·
Score: -64.7

These 10 ‘List Items: Interface & Hit Areas’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘List Items: Interface & Hit Areas’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #448
Violated High
·
Score: -37.7

Guideline #528
Violated High
·
Score: -37.7

Guideline #452
Adhered High
·
Score: 27.0

Guideline #450
Adhered High
·
Score: 27.0

Guideline #449
Adhered High
·
Score: 27.0

Guideline #525
Violated High
·
Score: -27.0

Guideline #527
Violated High
·
Score: -27.0

Guideline #529
Violated High
·
Score: -32.4

Guideline #530
Adhered High
·
Score: 16.2

Guideline #526
Not Applicable
·
Score: 0.0

List Items: Personalization:
5 guidelines
·
Score: -32.4

These 5 ‘List Items: Personalization’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘List Items: Personalization’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #480
Violated High
·
Score: -37.7

Guideline #482
Adhered High
·
Score: 27.0

Guideline #483
Not Applicable
·
Score: 0.0

Guideline #485
Not Applicable
·
Score: 0.0

Guideline #484
Violated High
·
Score: -21.6

Filtering: Available Filters:
10 guidelines
·
Score: 231.9

‘State of the Art’

These 10 ‘Filtering: Available Filters’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 10 elements necessary to create a high-performing ‘Filtering: Available Filters’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #409
Adhered High
·
Score: 43.1

Guideline #413
Adhered High
·
Score: 37.7

Guideline #418
Not Applicable
·
Score: 0.0

Guideline #408
Not Applicable
·
Score: 0.0

Guideline #417
Issue Resolved
·
Score: 37.7

Guideline #540
Not Applicable
·
Score: 0.0

Guideline #410
Adhered High
·
Score: 32.4

Guideline #414
Adhered High
·
Score: 27.0

Guideline #416
Adhered High
·
Score: 27.0

Guideline #415
Adhered High
·
Score: 27.0

Filtering: Scope & Logic:
14 guidelines
·
Score: 161.8

These 14 ‘Filtering: Scope & Logic’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 14 elements necessary to create a high-performing ‘Filtering: Scope & Logic’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #424
Violated Low
·
Score: -18.9

Guideline #427
Adhered High
·
Score: 37.7

Guideline #433
Violated Low
·
Score: -18.9

Guideline #423
Not Applicable
·
Score: 0.0

Guideline #430
Not Applicable
·
Score: 0.0

Guideline #428
Adhered High
·
Score: 21.6

Guideline #432
Not Applicable
·
Score: 0.0

Guideline #429
Adhered High
·
Score: 10.8

Guideline #436
Adhered High
·
Score: 10.8

Guideline #439
Adhered High
·
Score: 10.8

Guideline #488
Adhered High
·
Score: 27.0

Guideline #492
Adhered High
·
Score: 27.0

Guideline #493
Adhered High
·
Score: 27.0

Guideline #486
Adhered High
·
Score: 27.0

Filtering: Interface & Layout:
11 guidelines
·
Score: 132.1

These 11 ‘Filtering: Interface & Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Filtering: Interface & Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #468
Not Applicable
·
Score: 0.0

Guideline #474
Not Applicable
·
Score: 0.0

Guideline #470
Issue Resolved
·
Score: 37.7

Guideline #464
Adhered High
·
Score: 27.0

Guideline #467
Adhered High
·
Score: 27.0

Guideline #475
Violated Low
·
Score: -13.5

Guideline #479
Adhered High
·
Score: 27.0

Guideline #476
Adhered High
·
Score: 27.0

Guideline #465
Neutral
·
Score: 0.0

Guideline #471
Not Applicable
·
Score: 0.0

Guideline #472
Not Applicable
·
Score: 0.0

Sorting:
11 guidelines
·
Score: 80.9

These 11 ‘Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 11 elements necessary to create a high-performing ‘Sorting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #510
Adhered Low
·
Score: 21.6

Guideline #511
Violated High
·
Score: -37.7

Guideline #539
Adhered High
·
Score: 21.6

Guideline #514
Adhered High
·
Score: 27.0

Guideline #513
Adhered High
·
Score: 27.0

Guideline #509
Violated High
·
Score: -27.0

Guideline #521
Adhered High
·
Score: 27.0

Guideline #517
Adhered High
·
Score: 21.6

Guideline #515
Not Applicable
·
Score: 0.0

Guideline #516
Not Applicable
·
Score: 0.0

Guideline #523
Not Applicable
·
Score: 0.0

Comparison Tool:
5 guidelines
·
Score: 37.7

These 5 ‘Comparison Tool’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Lists & Filtering UX research study, and outline the 5 elements necessary to create a high-performing ‘Comparison Tool’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #495
Issue Resolved
·
Score: 37.7

Guideline #496
Not Applicable
·
Score: 0.0

Guideline #497
Not Applicable
·
Score: 0.0

Guideline #499
Not Applicable
·
Score: 0.0

Guideline #498
Not Applicable
·
Score: 0.0

Product Page:
95 guidelines
·
Score: 664.5

Product Page Layout:
8 guidelines
·
Score: 62.1

These 8 ‘Product Page Layout’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 8 elements necessary to create a high-performing ‘Product Page Layout’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #751
Not Applicable
·
Score: 0.0

Guideline #753
Not Applicable
·
Score: 0.0

Guideline #758
Adhered High
·
Score: 24.2

Guideline #757
Not Applicable
·
Score: 0.0

Guideline #784
Violated High
·
Score: -17.3

Guideline #738
Issue Resolved
·
Score: 20.7

Guideline #766
Adhered High
·
Score: 17.3

Guideline #846
Adhered High
·
Score: 17.3

Product Images:
9 guidelines
·
Score: 124.3

These 9 ‘Product Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Images’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #740
Adhered High
·
Score: 27.6

Guideline #741
Adhered High
·
Score: 24.2

Guideline #747
Adhered Low
·
Score: 12.1

Guideline #755
Adhered High
·
Score: 17.3

Guideline #744
Adhered High
·
Score: 17.3

Guideline #745
Violated High
·
Score: -17.3

Guideline #752
Adhered Low
·
Score: 8.6

Guideline #854
Issue Resolved
·
Score: 17.3

Guideline #756
Adhered High
·
Score: 17.3

Image Gallery UI:
10 guidelines
·
Score: 100.1

These 10 ‘Image Gallery UI’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 10 elements necessary to create a high-performing ‘Image Gallery UI’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #774
Adhered High
·
Score: 24.2

Guideline #771
Not Applicable
·
Score: 0.0

Guideline #776
Violated Low
·
Score: -12.1

Guideline #775
Adhered High
·
Score: 20.7

Guideline #779
Adhered High
·
Score: 17.3

Guideline #783
Adhered High
·
Score: 17.3

Guideline #781
Issue Resolved
·
Score: 17.3

Guideline #773
Adhered Low
·
Score: 5.2

Guideline #778
Not Applicable
·
Score: 0.0

Guideline #777
Adhered High
·
Score: 10.4

Product Video & 360-View:
4 guidelines
·
Score: 19.0

These 4 ‘Product Video & 360-View’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 4 elements necessary to create a high-performing ‘Product Video & 360-View’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #759
Adhered Low
·
Score: 8.6

Guideline #770
Adhered High
·
Score: 17.3

Guideline #760
Violated Low
·
Score: -6.9

Guideline #761
Not Applicable
·
Score: 0.0

The 'Buy' Section:
9 guidelines
·
Score: 51.8

These 9 ‘The 'Buy' Section’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘The 'Buy' Section’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #791
Adhered High
·
Score: 17.3

Guideline #795
Violated High
·
Score: -24.2

Guideline #820
Issue Resolved
·
Score: 24.2

Guideline #798
Violated High
·
Score: -17.3

Guideline #817
Issue Resolved
·
Score: 17.3

Guideline #792
Adhered High
·
Score: 17.3

Guideline #816
Adhered High
·
Score: 17.3

Guideline #793
Not Applicable
·
Score: 0.0

Guideline #789
Neutral
·
Score: 0.0

Shipping, Returns, and Gifting:
7 guidelines
·
Score: 43.1

These 7 ‘Shipping, Returns, and Gifting’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Shipping, Returns, and Gifting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #825
Violated Low
·
Score: -8.6

Guideline #826
Adhered High
·
Score: 17.3

Guideline #803
Adhered High
·
Score: 24.2

Guideline #836
Neutral
·
Score: 0.0

Guideline #804
Not Applicable
·
Score: 0.0

Guideline #802
Adhered High
·
Score: 10.4

Guideline #805
Not Applicable
·
Score: 0.0

Product Variations:
9 guidelines
·
Score: 22.4

These 9 ‘Product Variations’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Product Variations’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #848
Violated High
·
Score: -24.2

Guideline #853
Violated Low
·
Score: -8.6

Guideline #849
Adhered High
·
Score: 17.3

Guideline #837
Issue Resolved
·
Score: 17.3

Guideline #851
Not Applicable
·
Score: 0.0

Guideline #800
Not Applicable
·
Score: 0.0

Guideline #850
Issue Resolved
·
Score: 6.9

Guideline #852
Adhered High
·
Score: 6.9

Guideline #856
Issue Resolved
·
Score: 6.9

Product Descriptions:
7 guidelines
·
Score: 57.0

These 7 ‘Product Descriptions’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 7 elements necessary to create a high-performing ‘Product Descriptions’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #841
Adhered High
·
Score: 24.2

Guideline #843
Adhered High
·
Score: 24.2

Guideline #861
Not Applicable
·
Score: 0.0

Guideline #860
Violated High
·
Score: -17.3

Guideline #845
Adhered High
·
Score: 17.3

Guideline #844
Adhered High
·
Score: 17.3

Guideline #847
Violated Low
·
Score: -8.6

Specifications Sheet:
5 guidelines
·
Score: 17.3

These 5 ‘Specifications Sheet’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Specifications Sheet’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #858
Adhered High
·
Score: 24.2

Guideline #840
Violated High
·
Score: -17.3

Guideline #835
Adhered High
·
Score: 17.3

Guideline #839
Violated High
·
Score: -17.3

Guideline #857
Adhered High
·
Score: 10.4

User Reviews:
13 guidelines
·
Score: 79.4

These 13 ‘User Reviews’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 13 elements necessary to create a high-performing ‘User Reviews’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #739
Adhered High
·
Score: 24.2

Guideline #743
Violated High
·
Score: -24.2

Guideline #750
Adhered Low
·
Score: 13.8

Guideline #749
Adhered High
·
Score: 20.7

Guideline #768
Violated High
·
Score: -17.3

Guideline #742
Violated High
·
Score: -17.3

Guideline #748
Adhered High
·
Score: 17.3

Guideline #785
Violated High
·
Score: -17.3

Guideline #767
Adhered High
·
Score: 17.3

Guideline #765
Adhered High
·
Score: 17.3

Guideline #746
Adhered High
·
Score: 17.3

Guideline #763
Adhered High
·
Score: 10.4

Guideline #786
Adhered High
·
Score: 17.3

Auxiliary Content:
5 guidelines
·
Score: 19.0

These 5 ‘Auxiliary Content’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 5 elements necessary to create a high-performing ‘Auxiliary Content’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #807
Adhered High
·
Score: 24.2

Guideline #788
Violated High
·
Score: -13.8

Guideline #787
Adhered Low
·
Score: 8.6

Guideline #806
Not Applicable
·
Score: 0.0

Guideline #769
Not Applicable
·
Score: 0.0

Cross-Sells & Cross-Navigation:
9 guidelines
·
Score: 69.0

These 9 ‘Cross-Sells & Cross-Navigation’ guidelines are only available in Baymard Premium — they are based on our large-scale Product Page UX research study, and outline the 9 elements necessary to create a high-performing ‘Cross-Sells & Cross-Navigation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #810
Adhered High
·
Score: 17.3

Guideline #811
Adhered Low
·
Score: 12.1

Guideline #828
Neutral
·
Score: 0.0

Guideline #813
Adhered High
·
Score: 17.3

Guideline #814
Adhered Low
·
Score: 8.6

Guideline #812
Violated High
·
Score: -17.3

Guideline #821
Neutral
·
Score: 0.0

Guideline #819
Adhered High
·
Score: 20.7

Guideline #827
Adhered High
·
Score: 10.4

Cart & Checkout:
134 guidelines
·
Score: 432.4

Shopping Cart & “Added to Cart” Behavior:
10 guidelines
·
Score: 75.7

These 10 ‘Shopping Cart & “Added to Cart” Behavior’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Shopping Cart & “Added to Cart” Behavior’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #601
Issue Resolved
·
Score: 14.6

Guideline #600
Issue Resolved
·
Score: 14.6

Guideline #602
Violated Low
·
Score: -7.3

Guideline #603
Issue Resolved
·
Score: 14.6

Guideline #732
Adhered High
·
Score: 20.4

Guideline #620
Violated Low
·
Score: -7.3

Guideline #623
Adhered High
·
Score: 14.6

Guideline #622
Adhered High
·
Score: 14.6

Guideline #673
Violated High
·
Score: -14.6

Guideline #624
Adhered High
·
Score: 11.6

Account Selection & Creation:
9 guidelines
·
Score: -71.3

These 9 ‘Account Selection & Creation’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 9 elements necessary to create a high-performing ‘Account Selection & Creation’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #637
Violated High
·
Score: -20.4

Guideline #652
Not Applicable
·
Score: 0.0

Guideline #639
Not Applicable
·
Score: 0.0

Guideline #677
Violated High
·
Score: -20.4

Guideline #638
Violated High
·
Score: -14.6

Guideline #653
Violated High
·
Score: -14.6

Guideline #676
Adhered Low
·
Score: 7.3

Guideline #665
Not Applicable
·
Score: 0.0

Guideline #640
Violated High
·
Score: -8.7

Customer & Address Information:
12 guidelines
·
Score: 59.7

These 12 ‘Customer & Address Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 12 elements necessary to create a high-performing ‘Customer & Address Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #731
Violated Low
·
Score: -10.2

Guideline #566
Adhered High
·
Score: 23.3

Guideline #567
Not Applicable
·
Score: 0.0

Guideline #565
Issue Resolved
·
Score: 20.4

Guideline #736
Issue Resolved
·
Score: 20.4

Guideline #561
Violated High
·
Score: -14.6

Guideline #558
Adhered High
·
Score: 14.6

Guideline #557
Adhered High
·
Score: 14.6

Guideline #560
Neutral
·
Score: 0.0

Guideline #573
Not Applicable
·
Score: 0.0

Guideline #562
Not Applicable
·
Score: 0.0

Guideline #564
Violated High
·
Score: -8.7

Gifting Flow & Features:
5 guidelines
·
Score: -16.0

These 5 ‘Gifting Flow & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Gifting Flow & Features’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #647
Not Applicable
·
Score: 0.0

Guideline #650
Adhered High
·
Score: 14.6

Guideline #646
Violated Low
·
Score: -7.3

Guideline #649
Violated High
·
Score: -14.6

Guideline #645
Violated High
·
Score: -8.7

Shipping & Store Pickup:
11 guidelines
·
Score: 11.6

These 11 ‘Shipping & Store Pickup’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 11 elements necessary to create a high-performing ‘Shipping & Store Pickup’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #544
Violated High
·
Score: -20.4

Guideline #547
Adhered Low
·
Score: 8.7

Guideline #550
Adhered High
·
Score: 14.6

Guideline #543
Adhered High
·
Score: 14.6

Guideline #548
Violated Low
·
Score: -5.8

Guideline #549
Not Applicable
·
Score: 0.0

Guideline #632
Not Applicable
·
Score: 0.0

Guideline #633
Not Applicable
·
Score: 0.0

Guideline #631
Not Applicable
·
Score: 0.0

Guideline #634
Not Applicable
·
Score: 0.0

Guideline #635
Not Applicable
·
Score: 0.0

Payment Flow & Methods (Incl. 3rd-Party):
8 guidelines
·
Score: 36.4

These 8 ‘Payment Flow & Methods (Incl. 3rd-Party)’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Payment Flow & Methods (Incl. 3rd-Party)’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #590
Violated Low
·
Score: -7.3

Guideline #671
Adhered High
·
Score: 17.5

Guideline #617
Not Applicable
·
Score: 0.0

Guideline #615
Adhered High
·
Score: 14.6

Guideline #616
Not Applicable
·
Score: 0.0

Guideline #672
Adhered Low
·
Score: 5.8

Guideline #586
Adhered Low
·
Score: 5.8

Guideline #589
Not Applicable
·
Score: 0.0

Credit Card Form:
10 guidelines
·
Score: -1.5

These 10 ‘Credit Card Form’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Credit Card Form’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #582
Adhered High
·
Score: 20.4

Guideline #594
Violated High
·
Score: -20.4

Guideline #587
Neutral
·
Score: 0.0

Guideline #583
Not Applicable
·
Score: 0.0

Guideline #588
Violated High
·
Score: -14.6

Guideline #577
Violated Low
·
Score: -7.3

Guideline #584
Adhered Low
·
Score: 7.3

Guideline #591
Adhered High
·
Score: 11.6

Guideline #585
Violated Low
·
Score: -4.4

Guideline #664
Adhered High
·
Score: 5.8

Order Review:
5 guidelines
·
Score: 17.5

These 5 ‘Order Review’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 5 elements necessary to create a high-performing ‘Order Review’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #552
Adhered High
·
Score: 20.4

Guideline #556
Adhered Low
·
Score: 8.7

Guideline #545
Adhered Low
·
Score: 7.3

Guideline #551
Violated Low
·
Score: -7.3

Guideline #553
Violated High
·
Score: -11.6

Order Confirmation & E-Mail:
4 guidelines
·
Score: -2.9

These 4 ‘Order Confirmation & E-Mail’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Order Confirmation & E-Mail’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #599
Violated High
·
Score: -14.6

Guideline #596
Violated Low
·
Score: -5.8

Guideline #598
Adhered High
·
Score: 8.7

Guideline #597
Adhered High
·
Score: 8.7

Form & Page Design:
10 guidelines
·
Score: 84.4

These 10 ‘Form & Page Design’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Form & Page Design’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #606
Adhered High
·
Score: 14.6

Guideline #611
Violated High
·
Score: -14.6

Guideline #687
Adhered Low
·
Score: 5.8

Guideline #613
Adhered High
·
Score: 8.7

Guideline #607
Adhered High
·
Score: 8.7

Guideline #608
Adhered High
·
Score: 8.7

Guideline #730
Adhered Low
·
Score: 10.2

Guideline #679
Issue Resolved
·
Score: 20.4

Guideline #668
Adhered Low
·
Score: 7.3

Guideline #733
Adhered High
·
Score: 14.6

User Interactions & Distractions:
10 guidelines
·
Score: 112.1

These 10 ‘User Interactions & Distractions’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘User Interactions & Distractions’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #696
Issue Resolved
·
Score: 20.4

Guideline #707
Violated Low
·
Score: -7.3

Guideline #609
Adhered High
·
Score: 14.6

Guideline #709
Adhered High
·
Score: 14.6

Guideline #726
Issue Resolved
·
Score: 17.5

Guideline #714
Not Applicable
·
Score: 0.0

Guideline #727
Adhered High
·
Score: 20.4

Guideline #713
Adhered High
·
Score: 17.5

Guideline #657
Adhered High
·
Score: 8.7

Guideline #699
Adhered High
·
Score: 5.8

Cross-Sells:
4 guidelines
·
Score: 53.9

These 4 ‘Cross-Sells’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 4 elements necessary to create a high-performing ‘Cross-Sells’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #581
Issue Resolved
·
Score: 20.4

Guideline #579
Issue Resolved
·
Score: 14.6

Guideline #580
Issue Resolved
·
Score: 14.6

Guideline #578
Adhered Low
·
Score: 4.4

Validation Errors & Data Persistence:
10 guidelines
·
Score: 55.3

These 10 ‘Validation Errors & Data Persistence’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 10 elements necessary to create a high-performing ‘Validation Errors & Data Persistence’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #720
Adhered High
·
Score: 23.3

Guideline #723
Adhered High
·
Score: 23.3

Guideline #722
Violated High
·
Score: -20.4

Guideline #719
Adhered High
·
Score: 20.4

Guideline #721
Neutral
·
Score: 0.0

Guideline #718
Adhered Low
·
Score: 8.7

Guideline #625
Not Applicable
·
Score: 0.0

Guideline #626
Not Applicable
·
Score: 0.0

Guideline #627
Not Applicable
·
Score: 0.0

Guideline #629
Not Applicable
·
Score: 0.0

Field Labels & Microcopy:
7 guidelines
·
Score: 34.9

These 7 ‘Field Labels & Microcopy’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 7 elements necessary to create a high-performing ‘Field Labels & Microcopy’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #686
Violated Low
·
Score: -11.6

Guideline #683
Adhered High
·
Score: 20.4

Guideline #681
Adhered High
·
Score: 14.6

Guideline #685
Violated High
·
Score: -11.6

Guideline #694
Adhered High
·
Score: 14.6

Guideline #690
Not Applicable
·
Score: 0.0

Guideline #689
Adhered High
·
Score: 8.7

Field Design & Features:
8 guidelines
·
Score: -21.8

These 8 ‘Field Design & Features’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Field Design & Features’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #674
Violated High
·
Score: -20.4

Guideline #659
Adhered Low
·
Score: 7.3

Guideline #669
Issue Resolved
·
Score: 14.6

Guideline #660
Violated High
·
Score: -14.6

Guideline #658
Violated High
·
Score: -8.7

Guideline #705
Not Applicable
·
Score: 0.0

Guideline #670
Adhered High
·
Score: 8.7

Guideline #663
Violated High
·
Score: -8.7

Default Values & Autocompletion:
8 guidelines
·
Score: 14.6

These 8 ‘Default Values & Autocompletion’ guidelines are only available in Baymard Premium — they are based on our large-scale Cart & Checkout UX research study, and outline the 8 elements necessary to create a high-performing ‘Default Values & Autocompletion’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #555
Adhered High
·
Score: 20.4

Guideline #554
Violated Low
·
Score: -8.7

Guideline #568
Adhered High
·
Score: 17.5

Guideline #576
Violated High
·
Score: -14.6

Guideline #572
Adhered High
·
Score: 17.5

Guideline #734
Violated High
·
Score: -8.7

Guideline #618
Not Applicable
·
Score: 0.0

Guideline #571
Violated High
·
Score: -8.7

Accounts & Self-Service:
65 guidelines
·
Score: 582.8

Account Drop-Down:
7 guidelines
·
Score: -23.1

These 7 ‘Account Drop-Down’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 7 elements necessary to create a high-performing ‘Account Drop-Down’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #871
Violated Low
·
Score: -23.1

Guideline #872
Adhered High
·
Score: 46.3

Guideline #876
Violated High
·
Score: -46.3

Guideline #877
Not Applicable
·
Score: 0.0

Guideline #886
Violated Low
·
Score: -27.8

Guideline #887
Neutral
·
Score: 0.0

Guideline #900
Adhered High
·
Score: 27.8

Account Dashboard:
6 guidelines
·
Score: -78.6

These 6 ‘Account Dashboard’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Dashboard’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #863
Not Applicable
·
Score: 0.0

Guideline #865
Violated Low
·
Score: -27.8

Guideline #866
Violated Low
·
Score: -23.1

Guideline #870
Violated Low
·
Score: -18.5

Guideline #873
Adhered High
·
Score: 27.8

Guideline #874
Violated High
·
Score: -37.0

Account Sign In:
6 guidelines
·
Score: 138.8

These 6 ‘Account Sign In’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 6 elements necessary to create a high-performing ‘Account Sign In’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘'Your Account': Addresses, Payments, & Newsletters’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 13 elements necessary to create a high-performing ‘'Your Account': Addresses, Payments, & Newsletters’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #864
Adhered Low
·
Score: 27.8

Guideline #888
Not Applicable
·
Score: 0.0

Guideline #891
Adhered High
·
Score: 46.3

Guideline #893
Adhered High
·
Score: 46.3

Guideline #896
Violated High
·
Score: -27.8

Guideline #902
Adhered Low
·
Score: 13.9

Guideline #904
Violated High
·
Score: -18.5

Guideline #908
Adhered High
·
Score: 46.3

Guideline #911
Adhered High
·
Score: 46.3

Guideline #916
Violated High
·
Score: -46.3

Guideline #917
Adhered High
·
Score: 18.5

Guideline #918
Adhered High
·
Score: 27.8

Guideline #919
Violated High
·
Score: -46.3

Orders & Order Tracking:
14 guidelines
·
Score: 198.9

These 14 ‘Orders & Order Tracking’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 14 elements necessary to create a high-performing ‘Orders & Order Tracking’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #878
Adhered High
·
Score: 37.0

Guideline #884
Violated High
·
Score: -18.5

Guideline #895
Not Applicable
·
Score: 0.0

Guideline #905
Not Applicable
·
Score: 0.0

Guideline #906
Adhered High
·
Score: 46.3

Guideline #907
Adhered High
·
Score: 46.3

Guideline #909
Not Applicable
·
Score: 0.0

Guideline #910
Adhered High
·
Score: 18.5

Guideline #912
Adhered High
·
Score: 27.8

Guideline #913
Adhered High
·
Score: 27.8

Guideline #914
Violated High
·
Score: -46.3

Guideline #915
Adhered High
·
Score: 27.8

Guideline #924
Adhered High
·
Score: 46.3

Guideline #925
Violated Low
·
Score: -13.9

Order Returns:
11 guidelines
·
Score: 277.5

‘State of the Art’

These 11 ‘Order Returns’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 11 elements necessary to create a high-performing ‘Order Returns’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 8 ‘Account-Wide Navigation, Structure, & Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Accounts & Self-Service UX research study, and outline the 8 elements necessary to create a high-performing ‘Account-Wide Navigation, Structure, & Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #875
Violated Low
·
Score: -13.9

Guideline #880
Adhered Low
·
Score: 9.3

Guideline #881
Violated High
·
Score: -46.3

Guideline #883
Violated Low
·
Score: -32.4

Guideline #885
Not Applicable
·
Score: 0.0

Guideline #892
Violated High
·
Score: -46.3

Guideline #901
Adhered High
·
Score: 18.5

Guideline #923
Adhered High
·
Score: 46.3

Mobile E-Commerce:
144 guidelines
·
Score: 451.2

Mobile Homepage, Navigation, & Search:
12 guidelines
·
Score: 114.3

These 12 ‘Mobile Homepage, Navigation, & Search’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 12 elements necessary to create a high-performing ‘Mobile Homepage, Navigation, & Search’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #209
Not Applicable
·
Score: 0.0

Guideline #116
Adhered High
·
Score: 31.5

Guideline #130
Adhered High
·
Score: 23.6

Guideline #228
Adhered High
·
Score: 19.7

Guideline #210
Adhered High
·
Score: 27.6

Guideline #211
Violated High
·
Score: -31.5

Guideline #229
Adhered High
·
Score: 27.6

Guideline #230
Adhered High
·
Score: 27.6

Guideline #203
Violated Low
·
Score: -11.8

Guideline #166
Not Applicable
·
Score: 0.0

Guideline #93
Not Applicable
·
Score: 0.0

Guideline #91
Not Applicable
·
Score: 0.0

Mobile Product Lists:
15 guidelines
·
Score: 45.3

These 15 ‘Mobile Product Lists’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Product Lists’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #90
Adhered High
·
Score: 31.5

Guideline #89
Adhered High
·
Score: 27.6

Guideline #79
Violated High
·
Score: -23.6

Guideline #233
Violated Low
·
Score: -9.9

Guideline #87
Adhered High
·
Score: 19.7

Guideline #76
Adhered High
·
Score: 23.6

Guideline #80
Violated High
·
Score: -19.7

Guideline #143
Neutral
·
Score: 0.0

Guideline #78
Not Applicable
·
Score: 0.0

Guideline #216
Not Applicable
·
Score: 0.0

Guideline #75
Neutral
·
Score: 0.0

Guideline #74
Adhered High
·
Score: 7.9

Guideline #158
Not Applicable
·
Score: 0.0

Guideline #162
Not Applicable
·
Score: 0.0

Guideline #102
Violated High
·
Score: -11.8

Mobile Filtering & Sorting:
9 guidelines
·
Score: 114.3

These 9 ‘Mobile Filtering & Sorting’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 9 elements necessary to create a high-performing ‘Mobile Filtering & Sorting’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #212
Adhered High
·
Score: 27.6

Guideline #221
Adhered High
·
Score: 27.6

Guideline #215
Adhered High
·
Score: 19.7

Guideline #222
Adhered High
·
Score: 19.7

Guideline #68
Violated High
·
Score: -19.7

Guideline #232
Adhered High
·
Score: 19.7

Guideline #219
Violated Low
·
Score: -7.9

Guideline #213
Adhered High
·
Score: 15.8

Guideline #142
Adhered High
·
Score: 11.8

Mobile Product Page Layouts:
6 guidelines
·
Score: 51.2

These 6 ‘Mobile Product Page Layouts’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 6 elements necessary to create a high-performing ‘Mobile Product Page Layouts’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

These 13 ‘Mobile Product Descriptions, Specs, & Images’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 13 elements necessary to create a high-performing ‘Mobile Product Descriptions, Specs, & Images’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #159
Not Applicable
·
Score: 0.0

Guideline #169
Violated High
·
Score: -15.8

Guideline #77
Adhered High
·
Score: 11.8

Guideline #109
Adhered High
·
Score: 31.5

Guideline #110
Violated High
·
Score: -27.6

Guideline #113
Adhered High
·
Score: 27.6

Guideline #112
Adhered High
·
Score: 15.8

Guideline #114
Violated Low
·
Score: -3.9

Guideline #148
Adhered High
·
Score: 27.6

Guideline #133
Adhered High
·
Score: 19.7

Guideline #134
Not Applicable
·
Score: 0.0

Guideline #164
Not Applicable
·
Score: 0.0

Guideline #163
Adhered Low
·
Score: 11.8

Mobile Shopping Cart, Cost & Account:
10 guidelines
·
Score: -45.3

These 10 ‘Mobile Shopping Cart, Cost & Account’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 10 elements necessary to create a high-performing ‘Mobile Shopping Cart, Cost & Account’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #208
Adhered Low
·
Score: 9.9

Guideline #140
Violated High
·
Score: -11.8

Guideline #104
Adhered High
·
Score: 31.5

Guideline #103
Not Applicable
·
Score: 0.0

Guideline #107
Not Applicable
·
Score: 0.0

Guideline #106
Not Applicable
·
Score: 0.0

Guideline #127
Violated High
·
Score: -19.7

Guideline #179
Violated High
·
Score: -27.6

Guideline #180
Violated High
·
Score: -27.6

Guideline #185
Not Applicable
·
Score: 0.0

Mobile Checkout Information:
15 guidelines
·
Score: 5.9

These 15 ‘Mobile Checkout Information’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 15 elements necessary to create a high-performing ‘Mobile Checkout Information’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #120
Not Applicable
·
Score: 0.0

Guideline #108
Violated High
·
Score: -27.6

Guideline #168
Not Applicable
·
Score: 0.0

Guideline #167
Not Applicable
·
Score: 0.0

Guideline #139
Adhered High
·
Score: 23.6

Guideline #150
Not Applicable
·
Score: 0.0

Guideline #205
Adhered High
·
Score: 19.7

Guideline #118
Adhered High
·
Score: 19.7

Guideline #194
Neutral
·
Score: 0.0

Guideline #192
Adhered High
·
Score: 7.9

Guideline #196
Adhered High
·
Score: 7.9

Guideline #182
Violated High
·
Score: -11.8

Guideline #193
Violated High
·
Score: -11.8

Guideline #161
Violated High
·
Score: -15.8

Guideline #191
Violated Low
·
Score: -5.9

Mobile Form Field Usability:
18 guidelines
·
Score: 7.9

These 18 ‘Mobile Form Field Usability’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 18 elements necessary to create a high-performing ‘Mobile Form Field Usability’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #186
Violated High
·
Score: -27.6

Guideline #190
Violated High
·
Score: -23.6

Guideline #121
Adhered High
·
Score: 19.7

Guideline #183
Violated High
·
Score: -27.6

Guideline #189
Violated High
·
Score: -19.7

Guideline #128
Not Applicable
·
Score: 0.0

Guideline #187
Adhered High
·
Score: 7.9

Guideline #165
Adhered High
·
Score: 7.9

Guideline #181
Not Applicable
·
Score: 0.0

Guideline #197
Not Applicable
·
Score: 0.0

Guideline #155
Violated High
·
Score: -31.5

Guideline #156
Adhered High
·
Score: 31.5

Guideline #160
Adhered High
·
Score: 27.6

Guideline #157
Violated High
·
Score: -23.6

Guideline #145
Issue Resolved
·
Score: 23.6

Guideline #171
Issue Resolved
·
Score: 19.7

Guideline #184
Adhered High
·
Score: 15.8

Guideline #220
Adhered High
·
Score: 7.9

Touch Keyboards:
5 guidelines
·
Score: 15.8

These 5 ‘Touch Keyboards’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 5 elements necessary to create a high-performing ‘Touch Keyboards’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #71
Adhered High
·
Score: 23.6

Guideline #65
Violated High
·
Score: -23.6

Guideline #69
Adhered High
·
Score: 15.8

Guideline #70
Adhered High
·
Score: 7.9

Guideline #66
Violated High
·
Score: -7.9

Mobile Validation Errors:
7 guidelines
·
Score: 43.3

These 7 ‘Mobile Validation Errors’ guidelines are only available in Baymard Premium — they are based on our large-scale Mobile E-Commerce UX research study, and outline the 7 elements necessary to create a high-performing ‘Mobile Validation Errors’ implementation.

Premium also shows you why Wayfair and 59 other top e-commerce sites perform as they do, and allow you to self-audit your own sites to see how your UX performance stacks up against theirs — learn more.

Guideline #119
Adhered High
·
Score: 27.6

Guideline #224
Adhered High
·
Score: 31.5

Guideline #226
Violated Low
·
Score: -11.8

Guideline #225
Violated High
·
Score: -19.7

Guideline #223
Adhered High
·
Score: 15.8

Guideline #227
Not Applicable
·
Score: 0.0

Guideline #175
Not Applicable
·
Score: 0.0

All 60 sites were benchmarked across the 610 guidelines. During our evaluation, Wayfair’s e-commerce site adhered to 342 usability guidelines, violated 213, and scored neutral on 87 occasions, while a remaining 34 guidelines weren’t applicable.

See methodology to read up on the evaluation criteria and scoring algorithm.

To read each guideline and review your own sites, you’ll need to get full access.

Wayfair’s Desktop E-Commerce Design

33 pages of Wayfair’s e-commerce site, marked up with 348 best practice examples

Industry Comparison: Houseware & Furnishing

Overall Wayfair ranks 3 when comparing their e-commerce UX performance against the 59 other major US e-commerce sites in the benchmark, and is the best performing site in the Houseware & Furnishing industry.