I guess this post is somewhat of a disclaimer.The way I write, I think many readers often assume one of both of the following points. Firstly, that I believe everyone should have a blog and secondly, that social media marketing is the answer to everything. This is not the case.I believe the potential a blogger has is incredible, but it would not be appropriate for every single person to write one. Just like some brands would have no benefit in writing one either.And social media marketing isn't the answer to everything. I hate traditional and interruption media and in five years your average marketing mix will have their roles very much minimised. But I'm the first to admit there are some amazing television spots, print ads and radio commercials out there and hey, once a year, I get a spam email that is actually useful. Traditional media can only get away with interrupting me if it's remarkable, and very rarely is this the case.So dearest readers, these two points are the grain of salt that my blog should be taken with....

... remarkably bad, that is.
I can't say enough about the importance of being remarkable. Seth Godin's Purple Cow is what they should be teaching in university marketing degrees. Matt Granfield loves it almost as much as I do.
But it's easy to be remarkable when you're product or service isn't good. But that's not the kind of remarkable you want to be....

Sometimes it's the small things that make a real difference. And I'm not even talking about the remarkable stuff. That small something could be enough to motivate you, or de motivate you if it doesn't exist (see Herzberg's Motivation-Hygiene Theory).
Can you imagine Google if you had to click on the text box every time you went to the homepage? Or the frustration someone has when they're shopping online, the page times out and they have to start again? Or even getting my morning coffee and not seeing a smile from the girl behind the counter?
If you're not going to be remarkable, at least get the small stuff right.
What small thing makes a difference to you? Good or bad, online or offline....

The first time you see a cow it's exciting. The next time it isn't. Unless it's purple.The first time you see a busker it's exciting. The next time it isn't. Unless they're playing on your train.I was on my journey home on the train last night when a young man with a trumpet jumped on and announced he would be playing a few songs. For the next twenty minutes during my ride out of the city I listened to a rather talented trumpeter.Being the Uni student that I am, I rarely give to buskers unless they are remarkable. Yet I gave to this guy.Matt Granfield has an excellent post on how anything can be remarkable if you make it, including brown shoe laces. And now buskers....