Digital Media

Digital display is measurable in real-time. As a campaign runs, we get precise data on:

This allows us to optimize campaigns while they run, moving our dollars to websites, dayparts and messages that are performing the best. It’s a marketer’s dream.

How do we do it?

How do we do it? Once we gather behavioral intelligence, we can deliver highly targeted messages to prospects. We can target prospects who were interested enough to visit your website but who didn’t take any action. We can serve targeted messages to remarket to prospects who searched for specific keywords. We can test competing messages and designs against one another to see which performs best. A/B testing lets us know how well an ad performs before we blow the entire media budget on it.

Recent Work

Trending Digital Media Blogs

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns. As the digital realm of advertising and marketing continues to burgeon and advance, ad agencies, marketing firms and specialty shops are scrambling to find their place in a world historically known for its creative prowess.

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?