Google's algorithm changes have drastically changed the way Webmasters implement link strategies on websites.
Now, a website can lose its rankings if it has unnatural links or is found to be utilising black hat Search Engine Optimisation techniques. This means that the site does not comply with Google's new list of quality guidelines which ultimately makes for better search results.
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We are often asked about how much a business should worry about the spammy links that there are to their site, that are out of their control. These are links that have been formed naturally without help from link schemes or paid links.
Well, Matt Cutts is showing us the way once again to help administer his touch of Google advice and relieve us of our concerns. The new Link Disavow tool wi ..