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Nadella's predecessor, Steve Ballmer, established a "devices and services" agenda. In a way, Nadella's goals aren't so different. "Mobile" replaces "devices" and refers not to smartphones or tablets, per se, but to a recognition that computers increasingly come in varied shapes and sizes.

7.
- Satya Nadella
“That's what we are doing with Windows, we absolutely are going
to have our services and our application end points everywhere,
but we absolutely believe that Windows is home for the very
best of Microsoft experiences.”