Make a Bigger Impact by Saying Less

by Joseph McCormack

Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

How Smart Companies Win By Trusting Their People

by Chris DeRose, Noel Tichy

Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

How to Create Word of Mouth Marketing

by Emanuel Rosen

Companies are discovering the power of word-of-mouth marketing in an era of skeptical consumers unimpressed by traditional marketing techniques. Here’s how to make word of mouth marketing work for your product.

10 New Habits for Keeping Your Edge in Today's Fast-Paced Workplace

by William A. Salmon, Rosemary T. Salmon

Global competition, downsized organizations and empowerment and other shifts in management philosophies have dramatically altered the rules of the workplace. This summary offers an overview of 10 new habits required to succeed today, including tips and check lists on balancing multiple demands on your time, resolving conflicts, and learning to accept uncertainty.

Inside Secrets from a Master Negotiator

by Roger Dawson

Buyers are better informed and better negotiators than in the past. Dawson, the master of win-win negotiating, offers a toolkit of opening, middle and closing sales gambits to help salespeople walk away from the negotiating table with all parties satisfied.

Who better than the 20th Century's greatest management thinker to explore the challenges that lie ahead? From managing change or a globally competitive company to managing your career, Drucker tells you what to expect from the next century.