Think of it as the palette of possibilities. With shadows that transform when activated with water, our latest innovation is all about mixing it up. Each shadow changes in one of four ways when wet—amps up vibrancy, gets deeper, turns metallic or adds sparkle—so the possibilities really are endless. Go ahead. Experiment. Who do you want to be? Whether you’re feeling demure or dramatic or something else entirely, transform yourself with this must-have for self-expression. SHADES INCLUDE: Top row: Silver/Peony/Quartz/Veiled. Bottom row: Midnight/Haze/Copper/Espresso.

Lilac - Bright Lilac. Nothing makes a picture pop like some serious color, so with that in mind, Smashbox developed a spectrum of high-impact, richly pigmented hues from powerful purples to bold blues. Try a colorful cat eye, graphic editorial look and so much more. It's all about playtime with this take-anywhere pen that combines the intensity of a gel with the creativity of a magic marker - no brush required! It's time to look at liner from a new angle: A unique flexible tip with a versatile, angled shape lets you create any line from thin to thick. Plus, the creamy formula glides on for a smooth line every time. With 36 hours of non-stop wear, you never have to worry about smudging, flaking or fading. The budge-proof, waterproof formula dries instantly for a look that really, REALLY lasts. Features: 36 Hours of non-stop wear. Waterproof, transfer-proof. Unique angled tip creates any line - from thin to thick.

We took one of our most popular core products and made it even better. Our brow trios have 2 shades of hair color-coordinated powders for a perfect match every time. Fill in brows with the lighter shade, define with the darker, then use the wax to seal them in place all day. Pair with Angle Brow Brush #12 for flawless application. Using Angle Brow Brush #12, lightly dip into brow powder and brush through brows using short, upward strokes. First apply the lighter shade in the fullest part of brow Brunette.

What It Is: Saturated shades of gloss with mirror-smooth shine that's never sticky. Why You'Ll Love It: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). Just The Facts: Airy feel, glassy finish, vibrant color. Just 1 swipe leaves a vibrant wash of gorgeous color since the pigments are left intact with Vivid Violet.

WHAT IT IS: Get the ultimate West Coast glow—on-the-go! From Santa Monica to Sunset Boulevard, our latest innovation in illumination is inspired by the magic light of L.A. WHY YOU’LL LOVE IT: MULTIPURPOSE LIP + CHEEK COLOR. Multipurpose color for cheeks and lips. There’s a shade for any look, from a subtle sheen to a full-on flush. The lightweight, brightening formula feels and looks as natural as your own skin—only more illuminated and gorgeous. ULTIMATE IN BLENDING. A Smashbox-only blending trifecta! It’s all about blending, blending and more blending for this natural, lit-from-within look: a curved dome shape means no harsh lines when applying; a creamy formula means the formula glides effortlessly onto skin; and finally a velvety, flat sponge for blending—so you get just the right amount of diffused color. JUST THE FACTS: A beautifully illuminated, veil of natural color for cheeks, lips and face. Double-ended with a flat buffing sponge on one end and a curved dome on the other—perfect for blending on-the-go! There’s a shade for any look, from a subtle sheen to a full-on flush. HOW TO USE IT: Apply to face, lips and/or cheeks for a beautifully illuminated veil of natural color. Blend with the included buffing sponge.

Purple Violet/ Grape. What it is: Saturated shades of gloss with mirror-smooth shine that's never sticky. Why you'll love it: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). Just the facts: Airy feel. Glassy finish. Vibrant color.

WHAT IT IS: Say goodbye to visible pores! Prime to perfection, plus dramatically blur and reduce the appearance of pores instantly and for up to 8 hours. WHY YOU’LL LOVE IT: This non-drying formula also absorbs oil all day for flawlessly smooth, shine-free skin. JUST THE FACTS: Visibly reduces & blurs pores—instantly! Mattifies shine & controls oil for up to 8 hours. Sweat & humidity-resistant. HOW TO USE IT: Wear alone, over/under makeup, or dab on for touch-ups.

Winner of Star Magazine's SuperSTAR Beauty Award for Best Lip Gloss! Get a shiny pink pout all your own! The first intuitive lip gloss, this innovative formula goes on clear and then reacts with your personal skin chemistry to instantly transform into your own custom shade of pink. Winner of Allure Magazine Reader's Choice Award for Most Innovative Product. Also try our best-selling, award-winning O-Glow that turns cheeks the shade you blush naturally! Generously apply to bare lips for a gorgeou

Say goodbye to visible pores ! Prime to perfection, plus dramatically blur and reduce the appearance of pores instantly and for up to 8 hours. This non-drying formula also absorbs oil all day for flawlessly smooth, shine-free skin. Just the Facts : Lightweight, smooth texture. Mattifying. Sweat- and humidity-resistant.

WHAT IT IS: Nothing makes a picture pop like some serious color, so with that in mind, we’ve developed a spectrum of high-impact, richly pigmented hues from powerful purples to bold blues. Try a colorful cat eye, graphic editorial look and so much more. It’s all about playtime with this take-anywhere pen that combines the intensity of a gel with the creativity of a magic marker—no brush required! WHY YOU’LL LOVE IT: YOUR BEST ANGLE. It’s time to look at liner from a new angle: A unique flexible tip with a versatile, angled shape lets you create any line from thin to thick. Plus, the creamy formula glides on for a smooth line every time. LONGEST. WEARING. LINER. EVER! With 36 hours of non-stop wear, you never have to worry about transferring, flaking or fading. The waterproof formula dries instantly for a look that really, REALLY lasts. JUST THE FACTS: 36 hours of non-stop wear. Waterproof, transfer-proof. Unique angled tip creates any line—from thin to thick HOW TO USE IT: Twist, sketch, create! Sometimes, it’s hard to draw the line—literally. Our new Photo Angle Pure Pigment Gel Liners can be tricky to apply at first, even for our studio makeup artists. But trust us: These liners are worth the patience and the practice. You’re not on your own though. We created special guidelines for the easiest usage. Take a deep breath, focus and we’ll help you go pro with this product. To start : For first-time use, twist the base multiple times just until product is slightly visible on tip. If a ball of gel accumulates, please wipe excess away with a tissue. It’s key to know that you need only 1-2 clicks per eye. Get it on : Our unique angled tip calls for a light hand and short strokes. Drawing one continuous line can cause streaks. Always, start at the middle upper lashline and line to outer corner. Then, apply to upper inner corner. FYI: Our creamy formula works best immediately after you dispense it. Correct and perfect your line with a dab of primer on a Q-tip, if necessary. For next time : Be sure to wipe any excess gel off tip with a tissue and replace cap to get a fresh line every time. Otherwise, the formula could dry out. (If you haven’t used your liner in a while, just wipe away initial product that may be a little dry.) Removing gel liner from your lid is simple with any oil-based eye makeup remover.

Plum - Dark Purple. Nothing makes a picture pop like some serious color, so with that in mind, Smashbox developed a spectrum of high-impact, richly pigmented hues from powerful purples to bold blues. Try a colorful cat eye, graphic editorial look and so much more. It's all about playtime with this take-anywhere pen that combines the intensity of a gel with the creativity of a magic marker - no brush required! It's time to look at liner from a new angle: A unique flexible tip with a versatile, angled shape lets you create any line from thin to thick. Plus, the creamy formula glides on for a smooth line every time. With 36 hours of non-stop wear, you never have to worry about smudging, flaking or fading. The budge-proof, waterproof formula dries instantly for a look that really, REALLY lasts. Features: 36 Hours of non-stop wear. Waterproof, transfer-proof. Unique angled tip creates any line - from thin to thick.

Experience instant chemistry as your complexion is transformed from so-so to oh-so-glowing! The clear gel in this intuitive formula reacts with your personal skin chemistry to turn cheeks the color you blush in just seconds! O-Glow works on every skin tone, from the lightest to the darkest, to give everyone a customized flush of color. When applied, your skin's moisture activates the innovative formula, producing a rosy blush. O-Glow's revolutionary silicone-based clear gel is easy to blend, fra

Malibu Berry - Rich Berry. Get the ultimate West Coast glow - on-the-go! From Santa Monica to Sunset Boulevard, our latest innovation in illumination is inspired by the magic light of L.A. Multipurpose color for cheeks and lips. There's a shade for any look, from a subtle sheen to a full-on flush. The lightweight, brightening formula feels and looks as natural as your own skin - only more illuminated and gorgeous. A Smashbox-only blending trifecta! It’s all about blending, blending and more blending for this natural, lit-from-within look: A curved dome shape means no harsh lines when applying; a creamy formula means the formula glides effortlessly onto skin; and finally a velvety, flat sponge for blending - so you get just the right amount of diffused color. Features: A beautifully illuminated, veil of natural color for cheeks, lips and face. Double-ended with a flat buffing sponge on one end and a curved dome on the other - perfect for blending on-the-go! There's a shade for any look, from a subtle sheen to a full-on flush.

Black with Pink Pearl. Ditch your sharpener - but stay sharp and shimmer on! A liner with reflective, 3D pearls that glides on and self-sharpens every time you twist the cap off. Inspired by Smashbox pros who sharpen before every use on set, this first-of-its-kind pencil has a sharpener built right into the cap for a perfect tip - so you'll always get a precise line.

Fuchsia - vibrant magenta. A long-wearing, water-resistant lip liner that self-sharpens every time you twist the cap off. Why You'll Love It : Self- Sharpening: Just like our award-winning Always Sharp Eye Liners, our lip liners have a tiny built-in sharpener in the tip of the cap, so they self-sharpen every time you twist off the cap. Glide-On Shaping: Shape matters! Enhancing your shape is a cinch when you have a precise tip that always glides on - whether you need to accentuate your cupid's bow for fullness, or line your inside edges for a slimming effect. Color-Matched Sculpting: With 16 shades perfectly matched to our Be Legendary lip colors, you can build your pout without fear of, well, clown lips. Plus, your sculpting won't smudge, feather or bleed, thanks to a long-wearing, water-resistant formula. Just The Facts: Long-wearing. Water-resistant.

True Red. What it is: Saturated shades of gloss with mirror-smooth shine that's never sticky. Why you'll love it: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). Just the facts: Airy feel. Glassy finish. Vibrant color.

Frenchie - bubblegum pink. A long-wearing, water-resistant lip liner that self-sharpens every time you twist the cap off. Why You'll Love It : Self- Sharpening: Just like our award-winning Always Sharp Eye Liners, our lip liners have a tiny built-in sharpener in the tip of the cap, so they self-sharpen every time you twist off the cap. Glide-On Shaping: Shape matters! Enhancing your shape is a cinch when you have a precise tip that always glides on - whether you need to accentuate your cupid's bow for fullness, or line your inside edges for a slimming effect. Color-Matched Sculpting: With 16 shades perfectly matched to our Be Legendary lip colors, you can build your pout without fear of, well, clown lips. Plus, your sculpting won't smudge, feather or bleed, thanks to a long-wearing, water-resistant formula. Just The Facts: Long-wearing. Water-resistant.

WHAT IT IS: Say hello to the next-generation of lip color, BE LEGENDARY LONG WEAR LIP LACQUER—the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort—all day long. Goes on as a lacquer, then uniquely adjusts to a stain for 8 hours of long-lasting color. WHY YOU’LL LOVE IT: A proprietary triplex of 1) vibrant staining pigments, 2) glossy-finish pearls and 3) conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying. HOW TO USE IT: One smooth, comfortable coat will have your lips covered with color to the max, from A.M. to after-hours. No sad, patchy fading. No mid-day disappearing act. No annoying dry feeling.

Nothing makes a picture pop like some serious color, so with that in mind, we've developed a spectrum of high-impact, richly pigmented hues from powerful purples to bold blues. Try a colorful cat eye, graphic editorial look and so much more. It's all about playtime with this take-anywhere pen that combines the intensity of a gel with the creativity of a magic marker-no brush required! It's time to look at liner from a new angle: A unique flexible tip with a versatile, angled shape lets you creat Jet Black.

Our fab trios are all playfulness and color! Get rich, bold hues in just one swipe. Each includes 3 coordinated shadows-base shade, contour color and highlighter- so you'll never wonder which shades to wear together again. You'll even find application tips on the peel-back label. Super blendable, velvety formula. Highly pigmented, even color. Lasting wear.

Always Sharp 3D Liner From SmashboxDitch Your Sharpener, But Stay Sharp With Reflective 3D Pearls That Glide On And Self-Sharpen Every Time You Twist The Cap OffSharpener Built Right Into The Cap For A Perfect Tip And A Precise Line, Every TimeAvailable In Orchid

Violet - bold berry. A long-wearing, water-resistant lip liner that self-sharpens every time you twist the cap off. Why You'll Love It : Self- Sharpening: Just like our award-winning Always Sharp Eye Liners, our lip liners have a tiny built-in sharpener in the tip of the cap, so they self-sharpen every time you twist off the cap. Glide-On Shaping: Shape matters! Enhancing your shape is a cinch when you have a precise tip that always glides on - whether you need to accentuate your cupid's bow for fullness, or line your inside edges for a slimming effect. Color-Matched Sculpting: With 16 shades perfectly matched to our Be Legendary lip colors, you can build your pout without fear of, well, clown lips. Plus, your sculpting won't smudge, feather or bleed, thanks to a long-wearing, water-resistant formula. Just The Facts: Long-wearing. Water-resistant.

Rich Rose. What it is: Saturated shades of gloss with mirror-smooth shine that's never sticky. Why you'll love it: Inspired by photo gels found on set, this gloss starts with a clear, hydrating base free of traditional heavy binders (meaning no stick-factor), then it's infused slowly with bold pigments (unlike most glosses that are over-processed in a rush). Just the facts: Airy feel. Glassy finish. Vibrant color.

Winner of the Allure Best of Beauty 2013 Award: Beauty Breakthrough. Violetta - Prune. Ditch your sharpener, but stay sharp! This waterproof kohl eyeliner glides on and self-sharpens every time you twist the cap off. Inspired by Smashbox pros who sharpen before every use on set, this first-of-its-kind pencil has a sharpener built right into the cap for a perfect tip-so you'll always get a precise line. Features: Can be used on inner rim. Precision of a liquid liner in a fool-proof pencil. Waterproof and non-flaking.

After Dark (Black Plum) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

WHAT IT IS: A limited-edition duo of our legendary primers. WHY YOU’LL LOVE IT: Makeup always looks better with primer! Make your holiday looks last from A.M. to after hours with this set of our best-selling primers for eyes and face. JUST THE FACTS: Includes: Limited edition! Photo Finish Foundation Primer. Photo Finish Hydrating Under Eye Primer.

Fuchsia (Vivid Fuchsia) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

Light/Neutral. New shades, new price! Get a luminous, lit-from-within glow with our best-selling perfecting powder. A revolutionary perfecting powder that dramatically minimizes the signs of aging. Halo's patented hydration technology helps create a radiant, healthy complexion. Twist the top of the innovative packaging to shave off just the right amount - you'll never need to worry about the messiness of loose powders or that over-powdered, cakey look again. Wear alone or over foundation as a finishing powder. Oil-free, Talc-free.

It’s the palette with possibilities! 14 shadows magically transition into 28 – just add water. With shadows that transform when activated with water, this latest innovation is all about mixing it up. Each shadow changes in one of four ways when wet - amps up vibrancy, gets deeper, turns metallic or adds sparkle - so the possibilities really are endless. Go ahead. Experiment. Who do you want to be? Whether you’re feeling demure or dramatic or something else entirely, transform yourself with this must-have for self-expression. Features: 14 Shadows become 28 - just activate with water! Each shadow transforms in 1 of 4 ways, thanks to coated pigments that create multiple effects when wet. #SHAPEMATTERS insert with how-to’s for 6 eye shapes. Foolproof application with special double-ended brush. - Domed side: Absorbs just the right amount of water for impactful color. - Angled side: Creates a precise line when wet, a diffused line when dry. Shadows won’t glaze over and always dry like new.

Fair/Light. New shades, new price! Get a luminous, lit-from-within glow with our best-selling perfecting powder. A revolutionary perfecting powder that dramatically minimizes the signs of aging. Halo's patented hydration technology helps create a radiant, healthy complexion. Twist the top of the innovative packaging to shave off just the right amount - you'll never need to worry about the messiness of loose powders or that over-powdered, cakey look again. Wear alone or over foundation as a finishing powder. Oil-free, Talc-free.

Beet It (Vivid Violet) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

Knockout (Bright Magenta) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

Bordeaux (Dark Plum) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

Currant (Muted Raspberry) Say hello to the next-generation of lip color, Be Legendary Long Wear Lip Lacquer - the new boundary-pushing formula that delivers maximum high-lacquered color with major comfort - all day long. Why You'll Love It : A proprietary triplex of... Vibrant staining pigments. Glossy-finish pearls. Conditioning vitamin E. Our formula pushes saturated, long-wearing color to the limit by literally maxing out the amount of staining pigments we could blend in. (This way, hi-res photos pop with true color.) Then by mixing it with glossy-finish pearls and conditioning vitamin E, you get a velvety, lacquer-like finish that stays put without feeling tacky or drying.

Winner of the Allure Best of Beauty 2013 Award: Best Foundation for Oily or Acne-prone. Golden medium beige for medium complexions. Bring on the flawless! The first-ever foundation with 100% Liquid Light Technology completely evens out skin for a totally natural, luminous finish. (Think gel-covered pigments that mimic photo filters to blur imperfections.) Created in our studios, this HD formula was developed to keep up with advancing photo technology by giving you flawless coverage that's undetectable to the naked eye. Features: Works with all undertones. Buildable sheer-to-medium coverage. Long-wearing. Moisturizing.

Winner of STAR Magazine's SuperSTAR Beauty Award for Best Lip Gloss! Get a shiny pink pout all your own! The first intuitive lip gloss, this innovative formula goes on clear and then reacts with your personal skin chemistry to instantly transform into your own custom shade of pink. Winner of Allure Magazine Reader''s Choice Award for Most Innovative Product, and two-time Best of Sephora Award Nominee for Best Lip Gloss and Best Beauty Innovation. Also try our best-selling, award-winning O-GLOW that turns cheeks the shade you blush naturally!

Inspired by our best-selling Halo powder! Get a luminous, lit-from-within flush with our new long-wearing blush. The signature grinder shaves off just the right amount, so you'll get the perfect flush every time.

Experience instant chemistry as your complexion is transformed from so-so to oh-so-glowing! The clear gel in this intuitive formula reacts with your personal skin chemistry to turn cheeks the color you blush in just seconds! O-GLOW works on every skin tone, from the lightest to the darkest, to give everyone a customized flush of color. When applied, your skin''s moisture activates the innovative formula, producing a rosy blush. O-GLOW'S revolutionary silicone-based clear gel is easy to blend, fragrance-free, and glides on smoothly for a healthy, glowing blush that's you, only prettier. Winner of Allure Magazine Best of Beauty Reader''s Choice Award for Most Innovative Product, Glam Beauty Editor''s Pick Award, and Best of Sephora Award Nominee for Best Blush and Biggest Beauty Breakthrough.

Iris - Deep Purple. Developed in our studios to take long-wearing color to the next level! These super luxe, super saturated shadows glide on and stay put, even through the longest photo shoots. No creasing, no caking, no flaking. Holds up against water and humidity.

Matte Fuchsia Flash - Matte Vibrant Magenta. Legendary beauties are unforgettable for their daring, iconic style. Get famously bold lips that stand out from the crowd with Be Legendary Lipstick. This ultra creamy matte formula provides luxurious saturated color with just one swipe, while the adherence power will have your lips looking marvelous for every click of the camera. Facts/ingredients: Vitamins E & C—antioxidants.

Our fab new trios are all playfulness and color! Get rich, bold hues in just one swipe. Each includes 3 coordinated shadows -- base shade, contour color and highlighter -- so you'll never wonder which shades to wear together again. You'll even find application tips on the peel-back label. Super blendable, velvety formula. Highly pigmented, even color. Lasting wear.

Our fab new trios are all playfulness and color! Get rich, bold hues in just one swipe. Each includes 3 coordinated shadows -- base shade, contour color and highlighter -- so you'll never wonder which shades to wear together again. You'll even find application tips on the peel-back label. Super blendable, velvety formula. Highly pigmented, even color. Lasting wear.

Our fab new trios are all playfulness and color! Get rich, bold hues in just one swipe. Each includes 3 coordinated shadows -- base shade, contour color and highlighter -- so you'll never wonder which shades to wear together again. You'll even find application tips on the peel-back label. Super blendable, velvety formula. Highly pigmented, even color. Lasting wear.