MediaTrack – Broadcast Manager

Viasat Baltic, part of Modern Times Group, provides the play out services for 22 TV channels which are broadcast to 8 million viewers in 14 countries across Europe and Africa. 9 out of 22 channels require content localised to 4 languages.

This customer wanted a system to improve efficiency in their localisation ordering and tracking process. Relying on labour intensive manual processes (Excel, email, lookups in multiple systems/databases) for workflow and asset management made it difficult to track their high throughput of assets and catch (and fix) costly errors before transmission. With knowledge of MediaTrack from a separate implementation within their company, Viasat Baltic hoped to benefit from a similar setup as part of a transmission upgrade programme.

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