James admits he gets jealous of the attention, but says the response to I’m A Celeb is less of a big deal to him than watching Ola dance a sexy rumba on Strictly

Having taken part in Celebrity Big Brother in 2014 James explained: “You do get close to these people when you’re in these situations. You form bonds.”

But the jungle concerns James far less than when they were on Strictly together.

James insisted: “This is nothing compared to that. The amount of intimacy that goes into putting a dance routine together in Strictly when you’re in a training room on your own with someone, getting really close and raunchy.

“This is the least of my worries – there’s a lot more chance of something happening there than there is in the jungle.”

He said: “I just think it’s inevitable isn’t it? As soon as she goes in the shower in her bikini, the cameras are going to be on her. Do you know what? I’ve been used to it for years and years. She does her calendar shoot and it sells to a lot of people. She’s a beautiful girl.”

And, as well as jealousy issues, he’s been forced to put up with viewers trolling him about Ola being out of his league.

The I'm a Celebrity boys strip off and hit the jungle pool when they arrive in camp