New Vegan Perfume Launched by Stella McCartney!

Fashion designer Stella McCartney, who announced that she is releasing a vegan menswear line in for the spring/summer 2017 season, has just launched POP, a vegan fragrance that is now available online and in select stores.

McCartney, a lifelong vegetarian and designer opposed to the use of fur and leather in her designs, described POP:

“POP is a spirit. It’s about capturing and celebrating that very special and exciting time when you are finding yourself and coming into your own. It’s about freedom, and starting your life away from judgments or labels.”

POP’s marketing campaign included working with Grimes, Lola Leon, Amandla Stenberg and Kenya Kinski-Jones, and the line is free of any animal testing. The website elaborated on the scent of POP, describing it as “unique” and stating:

“It combines the the vibrant floralcy of tuberose with sandalwood and the unexpected combination results in an undeniably feminine scent that makes a statement without being overwhelming.”

POP will include more than perfume and feature vegan apparel such as shoes, shirts, tote bags and more. The fragrance will be available internationally in July.