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America's Top Beer Brands

And no, Budweiser didn't make the list.

American beer sales were down 1.3% by volume in 2011 and 1.2% in 2010, but Americans are still drinking plenty of brew. Craft beer sales were up 13% by volume last year and 12% in 2010. And there were 1,989 total breweries operating for some or all of last year, marking the highest total since the 1880s.

Despite the overall decline in beer sales volumes and the major shift to craft beer over the past two years, some big-time brewers are selling well based on the strength of their brands, sending a statement to behemoth Anheuser Busch InBev(NYSE: BUD) that the king may need to start looking for another castle.

The proletariatAccording to the most recent Harris Poll EquiTrend, while it managed to crack the top 10, none of the top five strongest beer brands in the American market belong to AB InBev.

The Harris poll is a consumer-based poll that measures brand equity, connection, and buzz. The company considers aspects such as brand familiarity, quality, and its ability to generate conversation online, offline, and across the various social media platforms.

Rank

Brand

Brewer

1

Yuengling

Yuengling

2

Blue Moon

MillerCoors/Molson Coors(NYSE: TAP)

3

Sierra Nevada Pale Ale

Sierra Nevada Brewing

4

Newcastle Brown Ale

Heineken(OTC: HINKY)

5

Guinness Stout

Diageo(NYSE: DEO)

6

Sam Adams Lager

Boston Beer(NYSE: SAM)

7

Modelo Especial

Grupo Modelo

8

Beck's

AB InBev

9

Heineken

Heineken

10

Corona Extra

Grupo Modelo

Source: Harris Interactive.

Yuengling finishes first as America's top beer brand, displacing MillerCoors' fake craft beer Blue Moon, which finished first last year. Diageo's Guinness stout dropped two places from last year's list, as Boston Beer's Sam Adams fell four spots to finish sixth this year. Heineken did not have a beer in the top five last year, but the Dutch brewer made an impressive showing this year with two beers in the top 10.

This particular paper is especially relevant because it specifically considers Harris' EquiTrend system, a consumer-based measure of brand equity, and how it compares to financial-based evaluations of brand equity. Essentially, the Georgetown study found that not only does brand matter when it comes to volatility and overall financial return, but that consumer-based brand studies are more effective at predicting stock performance than financially based brand studies.

Foolish takeawayWe all have brands we know and love, but sometimes it is worth checking our investments against brand lists like this. They may not reveal a 10-bagger, but they can generate solid ideas for consistent, reliable stock performance.

That doesn't mean you should give up the multibagger hunt, though. In fact, you can "Discover the Next Rule-Breaking Multibagger" that has our Rule Breakers analysts giddy with excitement. It's a razor-and-blades-model health care company that's not only well-positioned with a winning model but poised to benefit from a larger health care trend. You can read more about it here.

Fool contributor Aimee Duffy doesn't own shares of the companies mentioned in this article. Check out what she's keeping an eye on by following her on Twitter, where she goes by @TMFDuffy