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Triton Unveils Automated Buying Platform

1-17-2013

Triton Digital has introduced a product called "a2x," an advertising exchange that allows advertisers to programmatically buy targeted online and mobile audio inventory in real time. The platform provides a system for managing, buying, and selling third-party advertising campaigns. Triton will use consumer data from eXelate to help deliver highly targeted ads.

Triton Digital Chief Operating Officer Mike Agovino said, “Marketers are increasingly relying on ad exchanges and real-time bidding to reach their target audiences in an effective manner. Streaming audio’s exponential growth has created an exciting new digital advertising channel, and a2x is exactly what the market needs to streamline the buying process, making the ads more accessible, and enabling publishers to better monetize their content."