Factor Design

Factor is a strategic brand design company founded in 1993 with its home base in Hamburg. An institution that is passionate about weaving quality, curiosity, and new understanding into just about everything.

The not -entirely- rational part of leading a company, developing products, and fostering relationship with audiences. A mode of planning and executing that balances the needs of customers (emotional and functional) with proLitable and sustainable practices. Kicking ass in a way that risk-averse, commodity-driven players will never understand.

Factor works with business leaders to launch new initiatives, renew a company’s legacy, and envision new areas of growth.

Since more than two decades, Factor has helped several of the world’s most envied brands, and companies and leaders launch new products, renew their brands, and envision innovative ways to compete in a constantly evolving world.