Increasing consumer awareness regarding the harmful effects of synthetic cosmetics along with increasing demand for green labeled personal and beauty care products is a key factor expected to drive growth of the global herbal beauty products market over the forecast period. In addition, rising adoption of herbal beauty products among consumers as owing to its advantages over synthetic products as they manufactured organically and consist less chemicals are other factors expected to further boost growth of the target market over the forecast period. Furthermore, rising focus of government as well as no-government organizations towards growing awareness among consumers regarding organic and herbal beauty products through campaigns is another factor expected to boost growth of the global market in the near future. For example, in August 2017, Australian Organic Awareness Month (AOAM), started an educational campaign to create awareness among consumer including skin care, cosmetics, food and beverages, etc. Moreover, increasing availability of wide range of herbal cosmetics in retail outlets along with new and innovative product launches by manufacturers is expected to propel growth of the global herbal beauty products market over the forecast period.

However, availability of advanced beauty treatments is a major factor expected to restrain growth of the global market over the forecast period.

Ongoing trend observed in the global herbal beauty products market is increasing adoption of herbal medicines in skin care industry, owing to its advantages and this trend is expected to continue over the forecast period.

The market in Asia Pacific is expected to register significant share in terms of revenue over the forecast period, owing to increasing demand for organic beauty products across various countries in this region. In addition, the market in North America followed by Europe is expected to account for highest market share over the forecast period, owing to rising environmental concerns among consumers and availability of different brands of herbal products such as hair care and skin care products across various countries in these regions.

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