Tuesday, November 6, 2007

Completing the business plan is the biggest hurdle for most people who want to start a business. I hope I'm not alone, but it is truly one of the most daunting documents that I've ever had to work on - I'm still not done with mine. There's just something about writing a document where you need to project sales without having specific historical data, how am I supposed to know how many times Mary is going to go shopping in my shop? AND if it's not supposed to be a perfect projection then why do it in the first place? I know, I know - it's proof of concept and a necessary evil - but still!

So as you prepare to peer into the crystal ball, here are a couple of links to help with statistical data that you'll need for both demographics (target market) and for specific industry analysis.