We Play Well With Others

You have a lot of systems. They should talk to each other.

Averetek is fully integrated with the Salesforce.com API, and can read from and write to any object in the Salesforce.com ecosystem, including custom objects. Many Averetek clients use Salesforce.com as their PRM, or Partner database. In these instances, Averetek acts as a downstream subscriber to this data feed, and authenticates partners against Salesforce.com to log them in. Once they're logged in, Averetek collects all of the relevant partner info (name, address, competencies, etc.) and uses it to personalize the partner experience. This allows Averetek to show and hide campaigns and content based on partners’ profile information. Salesforce.com always remains the source of truth; any change to a partner record made in Salesforce.com will automatically reflect in Averetek.

Powered by the latest cloud, social, mobile, and data science technologies, Perks Worlwide’s Enterprise Engagement Engine (E3) gives suppliers more flexibility and capabilities to accelerate growth. The result is a better partner experience and increased loyalty. Averetek and Perks WW combine to offers partners access to exclusive turnkey lead generation campaigns and marketing activities that are developed with brand-certified marketing agencies. The packages are presented to the partner for a fixed price and scope with integrated execution and a predictable return on investment.

Averetek and Impartner combine to offer partner-led demand generation from within the Impartner platform. As part of a cloud-hosted solution, Averetek and Impartner offer a single platform for delivering greater partner engagement, productivity, and return on indirect channel investment.

Averetek and Webinfinity are integrated to provide partners with stunning and seamless workflows. Brand content is delivered directly to partners inside Webinfinity's Partner Experience Platform, allowing them to find and execute marketing activities to their prospects quickly and easily.

Averetek integrates with a number of popular MDF vendors, including Birch Worldwide, Ansira, CCI Channel Management and Vistex. Using API calls, Averetek displays a virtual “wallet” of funds to the partner, showing them how much MDF they have available, what types of programs it can be used on, and when it expires. MDF can then be used to purchase activities in the Marketplace, where partners can pay for an entire activity or split the payment with a credit card and/or “bill me later” option.

All read, write, and delete operations between Averetek and Marketo are supported. A common use case is for Averetek to pull Program/Campaign data from Marketo and use it to populate some or all of campaigns in Averetek. Corporate Marketers can then one-click publish this content to the channels teams for their consumption. This saves both teams from duplicate data entry operations and also provides a mechanism for unified metrics.

Averetek is typically implemented as downstream subscriber to the Eloqua API, however all read, write, and delete operations between Averetek and Eloqua are supported. Like Marketo, it is common for Averetek to pull Campaign data out from Eloqua and use it to populate campaign information in Averetek. Corporate Marketers can then one-click publish this content to the channels teams for their consumption. This saves both teams from duplicate data entry operations and also provides a mechanism for unified metrics.

Averetek is integrated with all standard SAML-compliant Single Sign-on (SSO) mechanisms, including Okta, Ping Identity, Swivel Secure, and Salesforce.com’s identity provider. We also offer our own SSO implementation for brands that don’t currently offer SSO to their channel partners but want seamless connectivity between their partner portals.