It is imperative that to obtain traffic to your website you must have the best web designs. A small business web site design which has a low web design cost and is effective should be your target.

Visitors to your website do not want to see loads of technical or sales jargon trying to offer fantastic deals when buying their particular product.

One should always bear in mind that a website should cater for the needs of the visitor rather than bombarding the visitor with a host of products to buy.

Thought should be given to the type of visitor you hope to attract to your website and the information which they are seeking. A happy visitor who has confidence in your website will most likely make a purchase from it in due course.

A sales oriented web site will put people off. They will not return.

A cool web design providing your visitors with the right type of information is essential.

What should your website contain?

Always say who you are, preferably with a little history.

A photo is an another item that helps.

The website should clearly state what is its purpose. An audio or a video presentation is even better.

Always bear in mind that it is the visitor who is most important; therefore think what the visitor is looking for.

Always give clear and concise answers to what you believe will be the topics they want information on.

Point out the advantages of your website without over selling.

Itemise the salient features of your website and what special benefits it has to offer.

Remember no hard selling; just itemise the special features of your website and you will have a happy visitor who will use your website to hopefully make a purchase.

If you are recommending a product it is best to purchase the product first, so that your recommendation is based on fact.

Highlight the main advantages of the product, but also mention any slight drawbacks. Visitors like a genuine review.

The web site graphic design should be clear and uncluttered. The web design cost should also be realistic.

Too many banners and links tend to be very off putting.

A good headline with all important data should be placed in a position to catch the visitor’s eye.

A trial offer, either free or at a very low cost can be beneficial. It is also imperative that once a purchase has been made that the customer is given a 100% guarantee for a full refund if the product does not come up to expectations.

Turning your website from a drab static website into an exciting lead producing machine can take time and money. Here we have a long list of lessons we have learned over the years to produce the best web design that converts readers into customers. First though, here are some quick tips;

Optimising your website for conversion is an ongoing long term initiative, a few quick points from this page will not make your website the best it can be.

Focus first on the offer, then the layout.

Dramatic changes can yield dramatic results. – we once turned a 40% bounce rate website into a 5% by scrapping the theme and starting again.

Excellent Design. In the end, your website is the most important piece of marketing you can own, and it must look good. The best web design obeys the rules of aesthetics and landing page design, this means premium real estate for the logo and the offer, concise use of page layout, customisable widget areas.

Customisable. You should be able to make many changes to a template without spending too much time sweating over the code. You should also be able to do most of that through a CMS system or something similar. The easiest CMS Systems are Joomla and WordPress.

SEO friendly. Your website should at least be optimised for SEO, that meant no flash, good used of H1 tags, CSS menus, title tags, meta descriptions and a HTML and XML sitemap.

Accessibility. The best web designs work with all modern browsers and have W3C valid code.

The offer should be easy to see and understand. A large dark headline with light background behind a features area will attract attention to the offer. The best web designs have all other elements balanced, so they don’t overwhelm. You should use short, direct, language that speaks to the user.

A clear primary call to action. Don’t just state “click here”. You should have action verbs that relate to the offer, like “Buy Now” or “Find Me”

Repeat the call to action. Drive customers to interact with you.

Use contrast. The more contrast you have, the easier the website is to read.

Keep the pages short and to the point. Whilst it is “en-vogue” to have a long page jammed with SEO Keywords, the best performing web designs have less content, more focussed offers and several calls to action.

Content on the left, call to action on the right.

You need a two column layout, with the sales proposition to be the first thing that the user sees. Their eye will naturally track to the right, where you put your call to action button. When they use Google to search for your product you want them to see the offer first.

White background.

All research in readability points to having a white background as THE best way to endure copy is readable. To put this another way you should have black text on a white background. If the background is not white, it makes it difficult to use any other colours in your body.

Stretchable side areas (outside of the body)

Either you need to build your website at 1000px across with stretchable side areas, or have no side areas at all.

Reduced Javascript and CSS fed from the bottom

Cut down on javascript and CSS, have them in one file each and load them from the bottom. This will speed up the web page load time.

Are you searching for the best web design company to help design your business web site? You will firstly have to consider your budget and the quality of service that you are looking for. One way to do this is to browse through the internet to check out a number of companies and narrow down your selection to the most suitable one. To make it easier for you, read on to find out the basic guidelines to follow in choosing the best web design company.

Relevant experience of the company is the first important aspect that you must consider. For instance, if your business web site is focused on fashion, you would do well in choosing a company that has specific fashion-related design in their portfolio. To make sure that the company is serious about the business, a formal contract is a sign that it is able to deliver to you as promised.

Get a perspective on the type of web site design you are aiming for. There are many types of designs which include e-commerce, database, Flash, static HTML and one designed with self- content management structure. A company who is familiar with the standard HTML design may not be the best choice if you are looking to have a complete Flash look for your site.

Take into consideration of the cost of update packages. Once a web site has been designed and completed, there are periodic updates which are done by the company. You should find out about the prices of updates after the standard design has been made. This can help you prepare financially.

Get a web design company that reflects your own taste. If you are all into neat and bright colors, choosing a company which is all about Flash is a bad idea. Make sure the company sets realistic goals to be accomplished within the deadline and deliver them in time.

By following these simple guidelines, you are on the right path to choose a company that will offer you satisfying results for your business web page.