Finally, a Content Marketing Podcast Worth Listening To

Hey Everyone,

Hope you're having a great week. Here are a few things I've been reading, writing and pondering lately. Enjoy!

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How to Turn One Piece of Content into 10

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I've never found any content marketing podcasts that I like, so my colleague Jan-Erik Asplund (he's a good Twitter follow) and I decided to make our own. We'll be talking real content strategy, no tips, tricks or hacks. Hope you enjoy it!

This article nails a trend I've noticed but haven't been able to put a finger on. Content built for search is honest and helpful. SEO, for all its flaws, is much nicer part of the internet than social.

It’s not a crime to write an enthusiastic headline, but when every headline you see is yelling at you in one way or another — and making outsized claims about the emotional state of its author or readers — it becomes difficult to trust the claimed sentiments of writers. At the very least, it’s extremely annoying.

SEO content, on the other hand, dispenses with the emotional in favor of the mechanical. It can be stilted and awkward — but it’s more honest and transparent. When a writer pads their article for the trailer of the newest Marvel movie with search keywords — data like the cast and crew and opening date — they’re optimizing for the Google robots. But they’re also providing genuinely useful information. Social content was about manipulating people into clicking, sharing, and posting. SEO is about manipulating robots into treating your content as the best example of sought-after information.

I'm not a fan of this trend on Twitter, but this is a "how to be successful" list I can get behind.

Ways to grow professionally:

- Podcast- Give a talk- Write a blog- Take a course- Ask for a raise- Go to meetups- Get a remote job- Join a community- Start a newsletter- Grow your network- Create a side-project- Build a product business- Learn more programming

PS - I’m looking to partner with a few great businesses to sponsor this newsletter. It reaches a bunch of smart folks from places like Google, Apple, Spotify, New York Times, Marriott and Harvard. Shoot me an email if you're interested in working together.