The article examines the ways of representation of the emotion of happiness in private letters by Leskov, allowing the reader to get a closer look at the world view of the sender.
Keywords: Leskov, epistolary genre, representation of emotions.

The article represents the analysis of various theories of understanding the nature of tropeic units. The correlation of metaphor and metonymy with different levels of semiosis, as well as the opposition in connection with the basis for their comparison, is described.
Key words: metaphor, metonymy, semiosis, association, sign, linguosemiotic theory.

The article investigates the functioning of some lexical items included in the lexical-semantic groups of words denoting animals. The author reveals the most frequent lexical items indicating animals, which are used in Russian and English folk superstitions. The article discusses the concept “folk superstitions”, examines their formal and meaningful peculiarities both in Russian and in English.
Keywords: lexical items, lexical-semantic group,Russian folk superstitions, English folk superstitions, weather lore.

The article describes the features of structural design and arrangement of space in the verse for a certain type of epithet which is referred to as “surrounding”, or “bordering”, in texts by Marina Tsvetaeva. The type of the epithet is one of the author's methods of constructing the verse series (and sometimes prose text), which allows the poet to describe volume and multifaceted reality by consistently focusing on some of the object’s features.
Keywords: epithet, Marina Tsvetaeva, stylistic effect, structure type of epithet, epithet environment.

The article presents some results of the empirical psycholinguistic research of professional metaphor and pun based on nomothetic methods. The attention is focused on semantic attractiveness of linguistic units with a high index of figurativeness that is an integral component of a specialist’s reflexive constructions.
Keywords: professional metaphor, pun, language units with a high index of imagery, nomothetic methods.

The author applies the method of semantic differential for research of social demotivational posters. The results of the experiment are given in the article.
Keywords: demotivational poster, verbal, non-verbal, Internet, semantic differential

The article reviews the features of religious vocabulary investigation in A.A. Fet’s works by means of methods of culturological analysis developed by Kursk researchers.
Keywords: religious vocabulary, goddess, conceptogram, concordance.

The article defines the concepts of "mindset" and "mentality" which relate to each other as "part - whole", "individual - collective", "concrete historical - general". The connection between the geographical position of the country and a certain type of people’s characters is described. The features of Russian and British mindset are supported linguistically.
Keywords: mindset, mentality, ethnic mindset, phraseological unit, metaphor, national character, geographical position.

This paper describes representation features of the emotional content of phraseological units of Russian and German languages. The basis of the illustrative material is resistant units of two languages, representing emotion as the main (significative) content. Emotion is interpreted primarily in terms of modality; elements factorial typology is introduced where necessary. A classification of significative-emotional phraseology is given reflecting the nature of the considered emotional content. There have been similarities and differences between the Russian and German languages in this regard.
Keywords: emotion, significatum, emotional modality, phraseologism, primary emotions, secondary emotions, spontaneous emotion, mediated emotion.

The article focuses on the problem of a linguistic memory unit. Disqualifying mental formations differentiated by other linguists as memory units, the author introduces the notion of memoreme defined as a cognition-information complex representing a discrete episode of an individual’s mnemonic experience and verbalized by means of a natural language.
Keywords: memory, memoreme, mnemonic utterance, mnemonic process, memory unit.

The presented paper is dedicated to the Russian language participles. The main objective is to clarify the participle’s essence: whether the participles of the studied language are full transpositions, or we can not consider the given words to transpositions in full meaning. Based on the study of the structure and characteristics of participle derivation in this language, it was found that the participles of the Russian language are formed by means of morphological derivation affixes transposing a verb into a participle.
Keywords: transpositions, derivation of participles, comparison, the structure, the suffix morpheme verb morphological derivation.

Holding the reader’s interest to entertainment we can observe the relationship of text and pictures in the modern journalism, what facilitates the manipulation of public opinion. The cognitive functions of metaphor and metonymy are involved for increasing influence. The article is based on materials of political magazine covers.
Keywords: muted metaphor and metonymy, information warfare, interaction of metaphor and metonymy