COMPANY PROFILETVS Motor Company Ltd, the flagship company of TVS Group is the third largest two-wheeler manufacturer in India. The company manufactures a wide range of two-wheelers from mopeds to racing inspired motorcycles. The company is having their manufacturing plants at Hosur in Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having one unit located at Indonesia. Their subsidiaries include Sundaram Auto Components Ltd, TVS Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor Company, Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a part of Sundaram Clayton group in TVS group of companies. In the year 1979, Sundaram-Clayton Ltd started Moped Division at Hosur to manufacture TVS 50 mopeds. In the year 1982, the company entered into a technical know-how and assistance agreement with Suzuki Motor Co Ltd of Japan and in the year 1985, they incorporated a new company Lakshmi Auto Components Pvt Ltd for the manufacture of critical engines and transmission parts. In the year 1986, the company acquired the assets of the moped division from Sundaram Clayton Ltd. Also, the name of the company was changed from Indo Suzuki Motorcycles Ltd to TVS Suzuki Ltd. In the year 1992, they launched two modes of motor cycles namely, Samurai and Shogun and in the year 1993, they launched TVS Scooty. During 1999-2000, TVS Suzuki Ltd was amalgamated with Sundaram Auto Engineers Ltd, an unlisted group company which was incorporated in the year 1992. As per the scheme, all the assets and liabilities of erstwhile TVS Suzuki Ltd together with all obligations and contingent liabilities were vested in Sundaram Auto Engineers (India) Ltd with effect from April 22, 1999. This merged entity was later renamed TVS Suzuki Ltd. The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27, 2001. The shares held by the Suzuki Motor Corporation were acquired by Anusha Investments...

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...Consumer SalesPromotion
Price discounts 
Contest and Sweep 
Stakes 
Price pack deals 
Premiums 
Free Trials 
Coupons 
Rebates
POP Displays
Continuity programs
Free Service camps
Samples
Product Warranties
Exchange Offers
Low Interest Financing
Pizza Hut has increased its visibility by launching a well-received TV campaign aimed at the young
crowd
It has formed partnerships with recognised brands such as Nestle and Pepsi
It also holds regular promotional campaigns targeted at children and adults and uses these
alliances to offer packages during these campaigns
Source: IBEF Organization
Yum!, the world’s largest restaurant company that owns chains like Pizza Hut, KFC and Taco Bell in
India, is doling out more food at existing prices to woo consumers in these times of economic
slowdown.
Source: DNA Article, October 2013
In order to boost sales via online and mobile phone channels, Pizza Hut has been offering special discounts and
customised offers. It is also planning to introduce two new items in the menu in the next two months. Also,
consumers can expect more value offers going ahead, said Razdan (Mr Sanjiv Razdan, Brand GM, Pizza Hut
Delivery India).
Source: DNA Article, October 2013
Budget Allocated: Rs 9Cr
Expected ROI: Rs 85 Cr
Various Consumer SalesPromotion
Pizza Hut is focusing on More for Same techniqueof Sales...

...Assignment: SalesPromotionTechniques
MKT230
October 3, 2010
ASSIGNMENT: SALESPROMOTIONTECHNIQUES
Coordinated along with other promotional activities a firm’s integrated marketing communication program must direct its sales toward trade and consumers. Some real world examples to describe the classifications of salespromotionstechniques might include; discounts and deals, increasing industry visibility, priced-based consumer salespromotion, and the attention-getting consumer salespromotions (2008). .
DISCOUNTS AND DEALS
Price breaks are one type of trade promotion. The type of price breaks I am referring to are the breaks that permit a manufacturer to reduce a channel partner’s expenses through different salespromotions that discount its products. One example of this would be when a firm offers a merchandising allowance, which gives money back the retailer for in-store support of a product, and an example of this would be when a store features an off-shelf display for a brand. Another way in which a manufacturer can reduce a channel partner’s cost would be through what is called cases allowances. It provides a discount to the wholesaler during set period based on the sales of the product it has to...

...SalesPromotionTechniques 1
Marketing firms use salespromotions every day, but different companies use different techniques. According to Axia College Week Seven Supplement (2008), advertising and marketing have been with us for a very long time. In fact, in ancient Greece and Rome, advertising was etched on stone tablets and walls (Axia pg 407 chapt 13). As times change, advertisingtechniques also change. Salespromotions have evolved into the following classifications: discounts and deals, increasing industry visibility, price based consumer salespromotions and attention getting consumer salespromotions.
The marketing team for Target stores do an excellent job of sales promoting through the “discounts and deals” technique. Every Tuesday, new DVD releases hit the market. Prices are always similar between the competitions. Target however, focuses on the discount and deals technique. Target offers its consumers a Target exclusive DVD, made only for Target stores. For a few dollars more, the consumer will get a collector’s item DVD with an extra disc, which is exclusive only at Target stores. This reinforces the product and rewards the consumer. What makes this technique so effective for Target is that the product is only sold at...

...SalesPromotion Techniq
Axia College of University of Phoenix
SalesPromotionTechniquesSalespromotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward, marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g., lower purchase price, money back) or the inclusion of additional value-added material (e.g., something more for the same price).
Salespromotions are often confused with advertising. For instance, a television advertisement mentioning a contest awarding winners with a free trip to a Caribbean island may give the contest the appearance of advertising. While the delivery of the marketer’s message through television media is certainly labeled as advertising, what is contained in the message, namely the contest, is considered a salespromotion. Salespromotions are used by a wide range of organizations in both the consumer and business markets, though the frequency and spending levels are much greater for consumer products marketers. One estimate by the Promotion Marketing Association suggests that in the United States alone spending on...

...There are four key salespromotiontechniques that marketing firm use to build inters in a product or increases the sales of a product over a specific period of time. These techniques are discounts and deals, increasing industry visibility, price– based consumer salespromotion and attention– getting consumer salespromotion. This paper will summarize these four keytechniques and give real life examples of each technique that marketing firm direct at both trade and consumers.
Before we in our in-depth into the different types of promotion, let us determine the difference between the trade and4 consumers. Promotions that are directed toward trade are focused on the channels of which the product will be distributed. For example a trade promotion may be focused at the retail chain Target or Sport Chalet. Promotions that are focused on consumers are directed people like you. To begin we will focus on salespromotion directed toward trade.
Discount and Deals
The key salespromotionstechniques; discount and deals techniques is about lowering the prices or giving a price break to the wholesaler or retailer. The company can do this in two ways, by merchandising allowance or case...

...SalesPromotionTechniques
Mary McDonald
Marketing firms use several key salespromotiontechniques directed towards trade and consumers. The different salepromotiontechniques are discount and deals, increasing industry visibility Price-based consumer salespromotions and attention-getting consumer salespromotions. Each sale may be uses in different ways but they all have the same common goal to increase sales. Whether the technique increases the awareness of the item by advertising on the television or newspaper or put on discount inside the store, the goal is to increase sales. In 2008 the Coca-Cola Company earned a gross profit of 20,570 million dollars making it the number one soft-drink company in the world ( 2008 Year in Review , 2006-2009). The number one soft-drink company in the world stays number one by continuing to use numerous amount of salespromotiontechniques.
Coca-Cola Enterprises Inc., markets their products by using salepromotions to build interest in or encourage a purchase of a good or service. There are two different types of discounts and deal promotions; merchandising and case allowance (Solomon, Marshall, &amp;...

...methods along with advertising. A salespromotion is a promotional method that uses short-term techniques to build awareness and encourage consumers to purchase a product. Salespromotions are specifically designed to persuade a consumer to act in response. The main factors of salespromotion apart are that it involves a short-term value offer and the consumer must perform some activity in order to be qualified to receive that value offer.
Two Key GroupsAlthough salespromotion classified as business-to-business is used in many industries, these types of promotions are more limited than the consumer and trade sales type promotions. The business-to-business method is used for buyers in larger companies who make the purchasing decisions inside the company. The techniques commonly used in business-to-business salespromotion include price reductions, free products, trade-ins, and trade shows.
Salespromotions can be aimed at various people including the consumer, sales staff, or distribution channel members. According to Know This.com (2008) "Salespromotions targeted at the consumer are called consumer salespromotions. Salespromotions...

...Salespromotions are programs designed by marketers to build interest in a product or service and encourage the purchase of that product within a specified period of time. The programs try to entice customers to try a new product or produce more sales quickly. There are four techniques commonly used. The four techniques are: discounts and deals, increasing industry visibility, price-based consumer salespromotion, and attention-getting consumer salespromotion.
The first two techniques, discounts and deals and increasing industry visibility, fall under what is known as trade promotions. Trade promotions are focused towards the channels that sale the product or service. These channels can be retailers or wholesale distributors. Discounts and deals are basically price breaks for the retailers. This encourages retailers to stock the product and give it plenty of visibility. There are two different ways this can be done. Discounts and deals promotions can be offered through a merchandising allowance or case allowance. The merchandising allowance is when a manufacturer reimburses a retailer for in store support of a product. An example of this would be Best Buy putting Sony televisions at the front of the store and advertising a special price. Best Buy would then get an allowance for...