A Jackson Hole, Wyoming, real estate broker who was worried that the mountain resort community wasn’t doing enough to market itself to foreign visitors has taken it upon himself to become a one-man chamber of commerce, opening up a visitor center that’s aimed at helping Chinese visitors find their way around.

Actually, Jackson Hole — a “gateway community” to Yellowstone National Park — already has a chamber of commerce, which a spokeswoman says does consider China “a target market.”

That’s not good enough for Bruce Simon, broker-owner of Prime Properties of Jackson Hole, who says 60 million Chinese will make overseas trips this year.