Juniper Research: Mobile Ticketing To Account For More Than 1 In 2
Digital Ticket Transactions By 2018

QR codes & NFC to dominate mobile ticketing by 2020

October 31, 2017 05:31 AM Eastern Daylight Time

BASINGSTOKE, England--(BUSINESS WIRE)--New data from leading fintech analysts, Juniper
Research, forecasts that mobile and wearable ticket purchases will
exceed 14 billion by 2018, accounting for 54% of total digital ticket
sales across transport and events sectors. Juniper estimated that the
total number of transactions via mobile devices will exceed PC-based
ticket sales for the first time in 2017, driven by metro and air ticket
purchases.

The new research – Mobile
& Online Ticketing: Transport, Events & NFC 2017-2022 –
found that globally, metro, bus and airline app ticketing is the most
established in terms of deployment and user adoption, followed by events
ticketing. By 2020, Juniper forecasts that the number of digital
ticketing users across all platforms will exceed 1.8 billion, with
mobile NFC accounting for 215 million unique users.

It found that the majority of mobile ticketing deployments, especially
in markets such as North America, continues to be dominated by app-based
ticketing services, using visual or QR-code authentication. However,
mobile contactless ticketing is fast becoming the de-facto mode of
payment for metro and bus ticketing in selected cities, especially in
Europe.

Chatbots Drive Stakeholder Optimism

The research also found that with the increased integration of chatbots,
ticketing providers can offer a wealth of services directly to consumers
via their dedicated app. “Whilst the potential opportunities for
consumers are clear, the use of chatbots also aids ticketing providers,
providing insight into user preferences and demands”, noted research
author Nitin Bhas.

However, the research argued that chatbots in ticketing will be
primarily restricted to informational services such as tickets and seats
availability, public transport arrivals or timetable enquiries, with the
majority of consumers wary of conducting financial transactions.
However, this resistance is likely to diminish over the next 5 years
with ticketing transactions conducted via messaging-based chatbots
reaching $6 billion by 2022.

Juniper Research is acknowledged as the leading analyst house in the
Fintech & Payments sector, delivering pioneering research into payments,
banking, and financial services for more than a decade.