Apple Announces iPad Air, Retina iPad Mini, New MacBook Pros

We're not at Apple's October 2013 announcement event this morning at 10am Pacific, but we'll be following along as new iPads and possibly other products are announced. Apple is streaming today's briefing on its site, at this page. You can only stream using an Apple device (Mac OS, iOS, or Apple TV), and only with Safari. We'll post the big announcements from the event as they happen below. Discuss in the comments!

Tim Cook's opening remarks

As previously announced, Apple sold 9 million iPhone 5S and 5Cs over its first weekend. "The biggest iPhone launch ever." 200 million iOS devices updated to iOS 7 in first five days. Today, 64% of compatible iOS devices have updated to iOS 7.

iTunes radio has had 20 million listeners so far, listening to over a billion songs. By comparison, Pandora had 1.36 listener hours in Sept 2013, with 72.7 million listeners for that month.

App store has a million apps. Devs have earned over 13 billion dollars since the launch of the app store.

OS X Mavericks

Battery life emphasized. Up to an hour more battery life on 13-inch MacBook Air just by upgrading to Mavericks.