INTERNATIONAL TRADE FAIR FOR COSMETICS,
HAIRDRESSING AND HEALTHY LIFESTYLE

PVA EXPO PRAHA – PRAHA 9 LETŇANY
6. – 7. 9. 2013

P R E S S R E L E A S E

The 16th cosmetics trade fair WORLD OF BEAUTY & SPA 2013 AUTUMN took place on Friday 6th and Saturday 7th September, once again in the modern location of PVA EXPO PRAHA – LETŇANY. There were present more than 300 exhibitors and about 17 thousand visitors.

The Sběratel a Investor (Collector and Investor) trade fairs will run in parallel to this in a separate hall showcasing a range of minerals, precious stones and accessories.

The trade fair was served as a source of inspiration to change your make-up, hairstyles and overall look for the autumn season, and offered a variety of options for rejuvenating skin, body shaping, relaxation and spiritual well-being which is inextricably linked to our physical well-being. Massages, relaxation, detoxification, non-invasive comfortable body shaping, aromatherapy using autumnal and Christmas scents – all of which give a confident appearance enhancing your life and promoting new successful beginnings.

Visitors to the WORLD OF BEAUTY & SPA trade fair had seen dozens of new exhibitors and the majority of three hundred well-known brands which had been also featured at previous trade fairs. These included a range of products, professional cosmetics including cosmetics for wellness, baths, spa and hotel care, as well as products which end consumers can purchase and use. A range of eyelash and hair extension and thickening products were available plus visitors were able to check out foot care, hand and nail care products, not to mention nail modelling and nail decorations, skincare and body forming appliances. There had been plenty to see if you were looking to furnish a salon, were in search of hair-styling products or other items aimed at professional hairdressers or looking for tanning methods including solaria. Plus much more! In addition, dozens of exhibitors were presenting a wide range of organic cosmetics and natural care products.

ANTI-AGING CARE, FOOT CARE, MASSAGES, RELAXATION, REGENERATION
In addition to the programme focusing on the latest beauty enhancing methods and anti-ageing care, a cycle of interactive lectures and demonstrations took place on the main stage as well as a number of the lounges, with a special emphasis on aromatherapy, relaxation, regeneration, alternative healthcare methods and training in these fields.

Topics and practical demonstrations had been presented by professionals in massage therapy, physiotherapy, podiatry, acupressure, aromatherapy, cosmetics influencing our spiritual side, iris-diagnostics, astrology and other areas. Partners for this professional cooperation include the largest associations in the field such as the Union of Cosmeticians, The Czech Wellness Association, the Association of Regeneration Experts, The Association of Czech Aromatherapists, The Czech Aromatherapy Society, The Dexter Academy, The Czech Podiatric Society, The PROKOS Cosmetics Alliance plus a whole host of other specialists.

In the lounges the Czech Podiatric Society and the DEXTER ACADEMY was running a completely separate and unique professional and training programme.

The trade fair provided visitors with inspiration but also consultancy services and prevention advice: above all this involved a question and answer session with professionals who were happy to respond to visitors questions and provide practical advice giving us a helping hand in cultivating an attractive look and a healthy lifestyle. One of the foundations for this was being able to reach a state of spiritual well-being, followed by the expelling of fears, healthy self –actualisation and the adoption of a positive approach to yourselves as well as those around you.

TRENDS IN MAKE-UP, HAIRSTYLING, CLOTHING – LOOK 2014
All those visitors kept up with the latest trendsetters are guaranteed to enjoy learning about trends presented by Pavel Bauer, Štěpánka Podroužková and other leading make-up artists. In their shows, top hairdressers were also be revealing how to work wonders with hairdressing scissors – reaping repeated success with Honza Hlaváček and Martin Loužecký with Romana Topinková. In the past fashion shows have proven to be a huge success and on this occasion was focus on fashion trends for the forthcoming season as well as underwear and formal wear. Visitors had also been given another chance to try out a new hairstyle right there carried out by the skilful hands of participating hairdressers.

NAILS, HANDS, FEETWhen it comes to the topic of enhancing beauty, it is impossible to leave out new trends in nail design, manicure and nail decorations which were presented by dozens of exhibiting companies. Their presentations occupied just as important a place at the trade fair as presentations on equipment, traditional pedicures and consultancy services in foot care under the patronage of the Czech Podiatric Society.

TRAINING AND QUALIFICATIONS OFFER
The offer included topics which aim to appeal to both visitors wishing to use the services of professionals as well as those interested in working in the field of beauty enhancement and relaxation services or those looking at undergoing further training and possibly retraining to the field.

COMPETITIONS
Once again a wide offer range had been put together for those who admire or like to wear the latest fashion styles plus competitive-minded individuals and their fans. Pavel Bauer had prepared topics for Friday’s Czech Championship Competition in Make-up, which had seen finalists from the Union of Cosmeticians competition take part (taking place on 1.6 in the Kaiserstejn Palace) as well as winners of the spring “CREATIVE IMAGE TEAM”. 2012 Czech Championship winner, Lucie Průžková scooped up a respectable second place at this year’s most prestigious of competitions in make-up in Düsseldorf.

Saturday’s programme had seen crowing competition spanning the hairdressing world, INSPIRATION 2014, took place for hairdressers – this time around, the topic will focus on men’s cuts and styles. Fourteen finalists were selected by an expert jury from submitted photographs who will subsequently present the competition attractive male hairstyle on the stage. The prize included one hundred thousand Czech crowns, plus a range of great gifts and participation abroad.

For many years now, the Czech Championship Competition in Nail Design had also formed an integral part of Saturday’s programme including categories on “gel” and “acrylic” which also leaded to qualification to the International Championship in Düsseldorf.

The cosmetics product competition BEAUTY EXPO & PROKOS PRODUCTS AWARD had been evaluated by a commission under the expert supervision and patronage of MUDr. Dagmar Jírová, CSc, Director at the National Reference Centre for cosmetics at the State Healthcare Institute in Prague and RNDr. Hana Bendová, Ph.D from the NCR Centre in Bio Medicine for cosmeticians and other professionals. Products had been awarded for their exceptional quality.

To view the photo gallery of previous events, videos, the programme, press releases and competition results along with other information related to the autumn trade fair, go to: www.WorldOfBeauty.eu
More information can be found on our Facebook page:www.facebook.com/KosmetickyVeletrh

PROFESSIONAL PROGRAM OF THE INTERNATIONAL COSMETIC TRADE FAIR WORLD OF BEAUTY & SPA 2013 AUTUMN

FRIDAY, September 6th, 2013DEXTER ACADEMY
10.45 – Practical lessons in Hawaiian massages, Hot Stone and Bamboo massages
11.45 – Practical lessons in Indian head massages and special Amma massages
12.45 – Dorn method, demonstration, benefits, experience, the benefits of taking a course with a Health Massage Therapist. Draw to win great prizes: The Rokvel massage table (3500 CZK), Liyoli massage bamboo sticks (3000 CZK), 4x vouchers to qualify for a discount on either a Massage or rehabilitation course (1000 CZK)13.30 – 17.00: 3. Workshop led by the Czech Podiatric Society
1. Foot examinations in podiatric and pedicure practice, the principles of proper footwear
2. New shoes for mild to moderate foot deformities – the EUREKA project
3. Prevention starts in childhood and children’s exercises for healthy development of feet
4. Presentation by Superfit – children’s footwear
5. Presentation from sellers of appliances for pedicure equipment – Gehwol, Coneta, Sapex
6. Presentation from the main workshop sponsor (Programme to be modified)

SATURDAY, September 7th, 201310.30 – 14.30: The Czech Podiatric Society: A refresher course for all those involved in the foot-care industry including a practical demonstration of metal splinter application, news in the area of onychomycotic nails, the principles of taking care of diabetic foot, lymphedema and other new trends in pedicure practice including new methods
14.00 – Mgr. Pavel Kloud, physiotherapist Training programmes for a healthy body, mind and soul. Shed a week off your age every 14 days, massage ritual programme for an all –natural fresh face, massage demonstrations (lomi lomi, shiatsu, bulbs)