Discover how to get perfect clients to say, “OMG, I need to work with you!”

Carol Rogers wanted to grow her company, Millennium Payroll Solutions, LLC, a payroll and benefits administration firm based in Little Rock, Arkansas. She and partner Neil Denman had bought out a third partner and were looking for ways to increase their visibility and attract new business. The majority of their existing 200 clients were the result of word of mouth referrals.

The Challenge: While Millennium was stable, it wasn’t growing like Carol and Neil knew it could. The company had earlier invested in marketing materials that did not reflect the current business philosophy. Carol feared their fancy look and feel might, in fact, be scaring off potential clients. “Our brochures looked really, really expensive,” says Carol, “but our service is very affordable.” When Samantha asked Carol to imagine the kind of car her company would be, Carol chose a Honda – reliable, high-quality, and affordable. “We looked like a Mercedes,” says Carol. Millennium needed a new image and a new marketing action plan.

The Process: Over the course of several planning meetings, we not only came up with a new look and logo for Millennium but also developed a comprehensive marketing strategy and plan that Carol and her staff could implement over time, as the business continued to grow. We created a marketing calendar – a series of action steps designed to increase visibility and land new clients. This included simple activities like sending Thanksgiving cards and having a system in place to stay in touch with each and every client on a regular basis with a newsletter, personal correspondence, phone calls and lunches. As part of this process, we crafted a new tagline for their business – Hassle Free Affordable Payroll Solutions – which is short, memorable and descriptive.

The Results: Millennium is spending less on printed marketing materials and attracting new clients with their updated look and revamped website (“In the past it never attracted new clients”). They are also getting a lot of mileage from staying in touch with existing clients. “Working with Samantha not only saved us money, but helped us see things we didn’t know. I’m an operations person, not a marketing expert,” says Carol. “The little things we put into place have had great benefits. We’re seeing results already.” Carol remembers being pleasantly surprised to find that Samantha showed a genuine interest in Millennium. “She really cared that our business grew. We had one logo designer before who didn’t listen to anything we said. Samantha built a plan around what we wanted to achieve. That was big for me,” says Carol.

Testimonials

I worked with Samantha to define my marketing message and she really helped me read the label that I could not read from inside the bottle. I just want to say it has given me a lot of confidence and this week I started working on the largest customer project I've ever closed, worth over $150,000.

Stephen MoultonAction Insight

"I had no way of explaining my services. I just knew I was passionate, and good at helping others solve difficult life challenges, but there was little around which I could build a business. Now, 17 months later I have an emerging vibrant, focused and compelling business identity and inspiring clients. I've raised my prices nearly 800%."

Paul FalconerEnlightened Business

"I went to a "Women in Business" networking meeting. We all got up and did our elevator speech. It was THE FIRST TIME I felt comfortable, powerful and secure. After the meeting a woman came up to me and said she loved my elevator speech!"

Anne Marie ClearClear Directions for Working Moms

"I want you to know that the impact of following your lessons exactly as you laid them out REALLY DOES WORK!! I was able to obtain my very first PERFECT CLIENT who pays my hourly fee without blinking an eye, no questions at all and that makes my heart sing – big time!"

Louella-Rosie JonesLR Jones Partnership

"I find myself working with more people right now than I have ever worked with at one time and I love it."

Steve HendonLR Practice to Business

"Through Samantha's guidance I was able to define my identity and create an implementation plan. As a result of the work we did, I have been able to look at my marketing efforts with a different set of eyes. I feel less anxious, I have a great self intro, and I feel confident and energized."

Yota Schneiderwww.openforsuccess.com

"She is smart, proactive, very marketing savvy, really understands the principles of marketing and uses them, is fun to work with, gives great value and she really knows what she's talking about. Of all the 36 people I've trained on my materials, she's the one I trust most."

Robert MiddletonAction Plan Marketing

"Lesson 1 was the most transforming business experience I have had … I have found that I not only CAN attend networking meetings, I can enjoy them. Also, suddenly, I find I can talk about what I do without awkwardness. That feels novel and almost revolutionary. I have no doubt that the results will show very quickly."

Andrea FriedmannRTM VIBRATIONS Coaching and Reiki

"One day I finally got the nerve and struck up a conversation with a lady I've often seen at the parking garage at a hotel I train at. When I answered her question – 'What do you do?' – her eyes widened… her jaw dropped… and she said, 'I know someone you need to talk to.' From that unexpected contact I got a 7 year-long training engagement worth over six figures each year!"

Emra Smith,Love Living Today

"Many folks think they don't have time or money right now. The time and money are SO WORTH IT. Samantha, in a world seemingly full of 'coaches' who seem to be very in love with their own charisma, your approach, manner and expertise is a WELCOME and worthwhile investment!"

G. Wilkerson,RTM Limbertwig Press

"Even though I'm a small business owner, I'm just starting up, and my marketing budget is like zero, it was so worth the investment."