EP57: Brennan Dunn talks about the marketing machine

Brennan Dunn is the go-to guy to talk about marketing automation. He's build a SaaS, called Planscope, but these days he recommends first-time entrepreneurs build something smaller (like an eBook, or a webinar).

Brennan Dunn is the go-to guy to talk about marketing automation. He’s build a SaaS, called Planscope, but these days he recommends first-time entrepreneurs build something smaller (like an eBook, or a webinar). He’s also the author of Double Your Freelancing Rate, and has lots of good insight on pricing, marketing, and automating your sales funnel.

Notable quotes:

“We get so fixated on the medium (is it a SaaS, ebook, webinar) when really all that matters is the results for the customer.” – Brennan Dunn

“Dentists are not typically googling around for dental software. To make the sale, you’ll need to knock on their door, and make a presentation. It’s not about the product, it’s about getting it in their hands.” – Brennan Dunn

“You want to tap into things that are actually affecting someone’s bottom line. Go back to the dentist example: is the dentist losing money with his crappy terminal based dental software? You have to tap into actual core needs.” – Brennan Dunn