(AP) -- AOL, the struggling Internet unit that Time Warner Inc. is likely to spin off, said Thursday that it will put a new executive in charge of its online advertising business - making him the fourth person to hold that ...

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It does depress me, when these large, well established companies feel that they are so big, they can continue to cling to turn of last century business models, applied to the newer, paradigm shifting technologies.

As I have said before, all that will happen is a handful of people will subscribe to these sites, rewrite the news that appears - likely in aggregate from several of them, to remove bias - and then post online for free, on ad supported sites.

With a far smaller staff, and negligible overheads, these companies will take 70% of the audience the big sites used to have, and will be viable models for advertising supported news for some years to come.

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