Pamela Bell founded prinkshop to prove a model she calls “creative capitalism,” in which a business can be at once profitable and socially beneficial. prinkshop creates made-in-the-USA advocacy graphics for our most pressing social issues and then translates them on to products that allow customers to wear what they care about. Prior to prinkshop, Pamela was a founding partner of the global, iconic brands Kate Spade and Jack Spade. Pamela currently sits on the board of Project Renewal, a 50 million dollar homeless agency in New York City. There, Pamela co-founded the Bowery Arts Project, where volunteers teach art classes to homeless addicts. Pamela also sits on the Board of The American Theatre Wing, is a Tony voter and is a new member of the 3Generations board, a non-profit dedicated to helping survivors tell their stories to the world using film.

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Me in our Bang Bang Bang tee. We do not love guns.

What's your job title / life title?

A mother.

Our family motto!

What was your pivot point?

My teenage daughter came home wearing a flimsy tee with a swirly, meaningless symbol emblazoned across her chest reading "SAINT TROPEZ." Expensive, pedestrian, empty. She is a cool kid who cares about her environment, protests GMO'S, has a strong moral compass. She needed a new Tee. There was a hole in the market.

Our badass muse, Leila.

Are you following the path of a trailblazer or being guided by a mentor?

I am chasing myself as fast as I can.

Nature and politics!

What's your advice for someone going through their own transformation?

Listen to your intuition. Do what you love. People do not buy what you do, they buy WHY you do it. (P.S. this is nabbed from a TED Talk... poetic license).