Sharing thoughts on marketing, technology and culture

Dr. Sheena Iyengaar

By all accounts, The Art of Marketing Conference held in Toronto on March 7th was a smashing success – as speakers provided the audience with cutting edge thoughts and insights on key marketing issues. Unfortunately I wasn’t able to attend, however thanks the willingness of a number of audience members to share what they were learning through Twitter, I did get a flavor of what was being discussed.

Here are the top 50 takeaways I was able to glean from the Twitter stream!

Avinash Kaushik – Brand Measurement: Metrics & Analytics

doomzto: “If people tell me that you can’t convert love to money over the Internet, then they’re wrong.” – @avinash #taom

KimMcWatt: Marketing can be orgasmic if you use data for insight #taom

amirad: People focus too much on the what and not enough on the how much #TAOM

GGFM: you have access to all your competitors data so use it says @avinash #taom