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New York–Although 40% of the U.S. population is expected to subscribe to a wireless Web service by 2006, mobile commerce (or m-commerce) will account for less than 2% of all online shopping, according to a report by research firm Jupiter Media Metrix. …

Keeping Website content constantly fresh, new, and in sync with your catalog and other sales channels is a challenge. Then there’s the task of managing all that content — not to mention other digital assets such as code, templates, and fonts — …

Forget last fall’s double-digit circulation increases and expectations of equally heady sales boosts. Among the marketers interviewed by Catalog Age in late May through mid-June, just one in four plan to increase fall/holiday circulation this year. In fact, one-third …

Consumer electronics margins typically average 15%-20%, vs. 25%-30% in other categories
This is the third in a series of Market Sector Reports being published in Catalog Age this year. The first report, on business-to-business school supplies, appeared in the February …

Aramark Uniform Services
Although Burbank, CA-based work apparel marketer Aramark Uniform Services had an information-only site for three years, in March it launched an online catalog with e-commerce capabilities. The site now sells work apparel, including jeans, boots, and polo …

An ominous crunch awakens you from peaceful repose in the stateroom of your retail luxury liner. Startled, you leap to the porthole and peer out to see a white shape looming in the moonlight. At first you think, “It’s not …

Extensible Markup Language, or XML, is rapidly revolutionizing the creation and publishing of digital assets. XML is a media-independent format that defines the different elements of an asset with custom tags, instead of defining the entire asset by file format. …

When a critic lumps Web copy and e-mail in the same pudding, he or she parallels the chef who puts chocolate sauce on a steak. The two are parallel only in their use of cyberspace. ▪ The difference is obvious: A …

Has the current economic slowdown affected your business?
It has certainly affected our business. As the economy and the electronics industry go, so go the custom manufacturers such as ourselves. As demand drops off for products from our major customers, …

Long, long ago, there lived a poor farmer whose sole desire in life was to own a cow. After scrimping for many years, he saved up enough money to purchase one. Then he discovered that the animal needed space for …