Monthly Archives: July 2016

The slogan the dutch lobby group BREIN and its operational manager, Tim Kuik, go by is the cheesy and awkward “The art of protecting the creating”. This is an interesting slogan not only because only three words here have merit and the other three have not. These three words are… naturally… “The”, “of” and “the” (again.. so arguably only 2 words.. (but i digress)). These words only have merit because, structurally, these tie the sentence together, regardless of content. The other three words are completely inappropriate for BREIN in every imaginable way.Continue reading The farce of protecting the creative→