UK pop star Leona Lewis is singing the theme song for the Western version of Final Fantasy XIII. And because she's doing that, she gets to check out the Xbox 360 version.

This is apparently the Xbox 360 version running on an HD television screen. What does Leona think?

"It's amazing," she says. "I just want to run around the land all day." So noted.

What makes this interesting is not some singer playing the Xbox 360, but that this FFXIII promotion ad features footage off the game running off a TV screen and not direct feed footage.

Because when the game runs off a TV screen, it looks like this. Square Enix is typically strict about taking photos of the TV screens, because the images can never do optimal justice to the way the games look.

But here you go, images of what is apparently the Xbox 360 version of Final Fantasy XIII on a television screen.

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And as commenters have pointed out, there is a PS3 version of this clip as well — likewise with footage of the game running off a television. Wonder if these promo ads mean Square Enix will allow the photography of monitors running their games at E3 and TGS.... Probably not!

In Japan, Final Fantasy XIII has been released only on the PS3, while in the West the game will be released on both the PS3 and the Xbox 360.