Day: June 11, 2018

The CAP has launched a public consultation on a new rule to tackle harmful gender stereotypes in ads, as well as on guidance to advertisers on how the new rule is likely to be interpreted in practice. The purpose of their announcement is to make public the proposed rule and guidance, which includes examples of gender portrayals which are likely to fall foul of the new rule. The consultation proposes the introduction of the following new rule to the ad codes which will cover broadcast and non-broadcast media: Advertisements must not…

Today, Gap Inc. and the United Nations Foundation announced that, for the third consecutive year, they will partner during Pride Month to raise awareness and funds for UN Free & Equal, a global campaign of the UN Human Rights Office to promote equal rights and fair treatment for lesbian, gay, bisexual, transgender, and intersex (LGBTI) people globally. This effort builds on Gap Inc.’s commitment to the UN Human Rights Office’s Standards of Conduct for Business on Tackling Discrimination against LGBTI People unveiled last year. The partnership will include a portion of…

Some of the biggest names in fashion are joining forces with the Ellen MacArthur Foundation to create a thriving industry based on the principles of a circular economy. Make Fashion Circular builds on the vision outlined in the Foundation’s 2017 report A New Textiles Economy: Redesigning fashion’s future. Today Dame Ellen MacArthur announces the industry leaders who are joining forces to Make Fashion Circular, and leads a panel discussing the topic at the Copenhagen Fashion Summit. As core partners of Make Fashion Circular, Burberry Group plc, Gap Inc., H&M, HSBC, NIKE, Inc., and Stella McCartney, will…

Iceland has became the first UK supermarket to install a reverse vending machine in store in support of the Government’s recently announced intention to introduce a Deposit Return Scheme in England. The UK’s leading frozen food specialist continues to lead the way in reducing the impact of plastic packaging on the environment, and will be trialling the reverse vending machine in its Fulham, London, store initially for six months. The trial aims to understand consumer perceptions and appetite for the technology and comes ahead of the launch of the Government’s…

An announcement from Procter & Gamble’s leading brands, Ariel and Lenor, have claimed its ‘Long Live Fashion Formula’ could extend the life of clothes by four times, keeping them looking new for longer. By switching from a powder to liquid or single-unit-dose format like Ariel pods, adding a Fabric Conditioner, such as Lenor, and washing on a cold and quick cycle, consumers can quadruple the life of their clothes. Extending the life of one in five garments in Europe by just 10% per year would save enough carbon to power…

Our Thoughts

We would like to wish you a Merry Christmas from Ethical Marketing News. It’s been another great year, and whilst we will not be publishing as much over the next week we will have some stories be back to normal from the 3rd of January. Hope Santa is...