Premium Run of Network (RON) targeting on Pops

Learn how Premium Run of Network (RON) uses advanced machine learning to filter broad traffic to the impressions most likely to convert for your campaign.

How does Premium RON targeting work?

The Premium RON target on Pops broadly targets all sites and uses Conversion Boost℠ to refine your campaign’s reach to the traffic most likely to convert, increasing both volume and conversions. So, if a Premium RON impression ranks within the highest quality traffic, your ad will be eligible to appear.

When to target Premium RON traffic

Premium RON is a great targeting option if you're running a new offer and are unsure of what targets to add to your campaign. With Premium RON, your campaign can get a head start receiving high-quality traffic while you curate a list of specific targets to add later.

In addition, you can add Premium RON to an existing campaign to increase volume and discover new, high-converting sites to target. Because Premium RON targets all sites, you can easily discover new sites that convert well for your offer, which you can add as individual targets for more granular bid optimization.

Adding the Premium RON target to a campaign

To add the Premium RON target to a campaign, follow these steps:

1. Create a new campaign or open an existing one.

2. On the Targets tab, Click ADD TARGETS and select Premium Run of Network from the dropdown.

3. Input a Premium RON Base CPV and then click ADD PREMIUM RUN OF NETWORK TARGET.

TIP: The Base CPV you apply to Premium RON adjusts based on your High Tier's slider position, and the eCPV column on the Targets tab shows the most you'll pay per Premium RON impression.

4. A modal will appear that lists Premium RON terms. After you click YES, I AGREE, Premium RON will be added to your campaign.