Posts By: Marc Warren

If you have a YouTube channel, you’ll notice that when you log in there’s a notification inviting you to upgrade to ‘YouTube One Channel’ (if you don’t see it and want it, you can get the new design from the One Channel home page).

According to YouTube, this new design for YouTube channels “allows cross-device branding, a welcome video for new visitors and better organization.” It also reflects how many people now access YouTube from different devices – from the smallest mobile screen to a TV through your Xbox. Read more on YouTube’s channel design update – what you need to do…

If your business is selling mobile-related products (ringtones, games, apps, accessories and so on), you probably want to reach consumers when they’ve just bought a new mobile phone. They’ll still be excited about what it can do, and are more willing to try new stuff.

It’s possible with Google AdMob to target people who’ve just activated a new (Android) phone, using in-app ads, either text or image-based. We wanted to see how effective this is, so we’ve just completed a study into how click throughs and conversions compare from new phone users (within 14 days of activation), to those using other devices. Read more on Targeting ads to consumers using new mobile phones…

If anyone doubts the value of a Google + account for brands, take a look at what Google’s social extensions can do for web traffic. Social extensions connect all the +1 recommendations your customers have given you – whether that was on your website, your Google+ page or your ads – and display them in your search results.

Yesterday marked the 20th anniversary of Yahoo being incorporated as a company. While it’s amazing to think how much the internet has evolved and changed in the last two decades it’s even more exciting to look forward. Read more on Smartphone dominance is here; marketers must shift their approach…

The advertising industry is rapidly evolving and it’s predicted that digital ad spend will reach £8 billion in 2015. However, the industry must confront an uncomfortable dirty secret – the epidemic that is digital ad fraud. Read more on 7 steps to combatting ad fraud…

Marty McFly, when faced with a tricky situation, often described it as “heavy”. When Marty finds himself in 1955 and Doc Emmett Brown tells him that the girl who will become his mother fancies him, Marty says “Whoa. This is heavy”. Doc takes him literally. “Why are things so heavy in the future?” he asks. […]

It’s official. The days of lingering suggestively over your lingerie at the laundrette are well and truly over. As is having to dash to the dry cleaner in an already overloaded day. Right now, it’s all about the locker, and 24/7 laundry services. Read more on The Daily Poke: Locker room groomer…

Our world is obsessed with data, but run by human emotions. But data and creativity don’t need to be at loggerheads. Here are five tips for successfully combining your gut instinct with raw data to unlock value: Read more on 5 tips for creating value from raw data…

Brands are working harder than ever to personalise their websites, apps and all other communications. And the leaders of the pack are sturdy consumer brands, such as Tesco and Pizza Hut. Read more on 4 make-or-break rules for personalisation…

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