Scour the aisles of any supermarket and you might get the sense that the only diet concern men should have is getting protein for muscle building. But for guys at any age, the reasons for eating well ...

Poultry Protein is a campaign to educate people about "Eat Right, Eat Healthy" through a balanced diet which includes the intake of high proteins.This initiative is led by Poultry India an advisory body mandated to work towards the eradication of protein deficiency.

The collective wisdom of Poultry India officials felt the need to spread this knowledge following empirical evidence of the prevalence of high protein deficiency and malnutrition in India. More than 40% of under-five children population suffer from the condition. With this thought process, the idea to educate the average person was established. With the help of this portal, we will be demonstrating why it is important to have one gram of protein for every kilo grame of your body weight every day, as also the importance of poultry intake in their daily diet, which can be far more economical and beneficial when compared to other forms of protein.