Irony of ironies, here as we are celebrating the 10 year anniversary of Grand Theft Auto III terrorizing parents everywhere, IGN has shuttered What They Play which analyzed video games from the perspective of parents concerned about violent and sexual content.

Founded in 2007, What They Play was closed quietly on Wednesday. Tom Byron, the site's founder and former director of marketing spread the news on What They Play's Facebook page. The Facebook page had not been updated since February at the time Byron posted the closure notice.

The URL whattheyplay.com redirects to IGN's front page, which means information on more than 16,000 games has gone 404. Commenters on the Facebook page lamented the loss, noting that major retailers steered parents to it to help them make informed game purchases.