Tag Archives: unlocked Bold 9900

There are few press conferences happening this week with the important ones being from Blackberry and Motorola. In typical fashion the major companies are aligning their conferences in time for the holiday season to build up the hype and speculation on what new and exciting features are going to be made available.

For last little while Blackberry has been under the gun in that they have long been seen as a phone that has been behind in the times. Most wondered when they will make significant improvements to their operating system. Well, the wait is finally over as Blackberry has just announced their new BBX platform.

The key feature of the operating system is that it is making use of HTML 5 and Blackberry is encouraging developers to use HTML 5 to bridge the gap other applications with the several Blackberry operating systems that are currently being used on their phones such as Unlocked Bold 9900, Torch 9860, etc. This includes Blackberry OS 6, Blackberry OS 7, as well as the native BBX platform set to be released shortly. Other features of the platform include support for integration into the Blackberry cloud service and their proprietary UI framework which will be available in the coming weeks.

RIM hopes that the release of the BBX platform will be used to create what they term as super apps taking advantage of Blackberry BBM functionality that can make for a very unique and personal user experience.

If the BBX platform was released a year or so ago we would be excited about the features and possibilities that the platform provides. However, most of the functionality already exists on other operating systems on the market making the news not so great. We'll see how the launch of this platform will affect the overall perception of Blackberry as well as market share and support from developers they will receive.

The company Research In Motion has been in a real hurry to turn things around and get back the market share that they once had. However, it has become increasingly clear that they are struggling more than ever. They’re underwhelming quarters to earnings report last week really hurt the company and has driven down their stock to a low that they have never seen before at $21.52. It is the lowest that they have been in the last five years. Previous to this, the previous low that the company had was last August but even then, it was still eight cents higher than it is now. It has become increasingly clear that the overall investor confidence in the company is slipping, and the company has been unable to turn things around and regain the profits that they once had.

As a result, the company went on to release as many as seven new Blackberry devices, and despite the promising sales, it does not seem to bolster their stock price at this time. It will be interesting to see if they are able to regain the confidence of their shareholders and to get enough cash flow back into the company to make a real run at regaining market share that they once had. At one point, it looked as if Research In Motion in their Blackberry devices were going to take over the market, unlocked iPhone 4 seem to be able to secure a large number of different carriers and as a result through at a much faster rate.

Blackberries typically have the reputation of being a business minded phone and are a part of the working world, but that has really held back Research In Motion from being able to garner a larger audience. They have been able to put together an excellent array of choices, but that does not necessarily mean that their rebirth is going to be as successful as they had once hoped.