Tuesday, June 10, 2014

$1 million in 52 hours!

According to Indiegogo, "Lazer Team by Rooster Teeth" raised $1 million in 52 hours from 14,000+ fans/contributors. What makes this campaign special?

1. Prelaunch. "Rooster Teeth is making its first feature length movie..." and, given that they raised this much cash in a very short period, they spent some time preparing their prelaunch activities.

2. Track record. They are an online video company and had valuable online community building experience from past projects:

"Red vs Blue, the web's longest running series
Achievement Hunter, a group of charismatic gaming scamps
The RT Podcast, focusing on current events and accurate science
RWBY, the world's newest anime sensation."

It is this experience which set the stage for their success. As they said on their campaign page:

"We have always made the most of our resources and made some of the best quality content on the Internet over the past 11 years. We are going to do this on a bigger scale."

We have done what we are asking you money for.

"We have the infrastructure to produce the content, the funds we are raising are for production and production quality. That means most of the dollars will end up on the screen, which is exactly where you want them."

We CAN do what we are asking you money for.

"Rooster Teeth is uniquely qualified to move from web content to feature film-making. Over the course of the last decade we have grown into some of the biggest productions the internet has ever seen and we want you to be a part of this next step!"

WE SHOULD DO WHAT WE ARE ASKING YOU MONEY FOR.

Clear?

3. Reasonable goal. They sought $600,000.

4. Reasonable perks, ranging from $5 to $10,000. Many of the high level perks sold out quickly.