PHD Singapore defeated four other finalists, ultimately taking home the award for their work for Vim (Unilever) in Vietnam, where they connected brand to demand using real-time triggers and media automation.

The challenge was to reach audiences at exactly the right moment of need and to build a brand connection from there. PHD Singapore’s Search team forged the connection between moment and brand for Vim: when searches for a certain disease crossed a pre-set threshold signalling a need, the ads were activated through an automated script with brilliant success.

PHD is part of a select group of digital specialists that Google celebrates as Premier Partners. To qualify as a Premier Partner, digital marketing agencies and professionals must pass a series of exams and prove their expertise in using and applying Google’s advertising products.