Based on interviews with 30,000 individuals in 24 countries, statistically representing the views of 1.1 billion people, the Ericsson ConsumerLab TV and Media Report 2016 is the largest study of its kind into TV viewing habits. In Greece, the statistic sample corresponds to 5 million consumers.

Thirty percent of consumers in the country state they’re very interested in mobile data programs that provide unlimited streaming time for videos, versus 40 percent on a global level.

According to the report, Greek consumers spend 18 minutes per day searching for content while TV and video viewing on demand through mobile devices show a significant increase, despite the fact that consumers are still struggling with content search.

The average percentage of content consumption in any form, including television, video, via fixed internet, theater and cinema, reached 53 euros per household in Greece. The corresponding figure in the U.S. reaches 186 dollars per household.

Watching video on demand reached 42 percent, similarly to the global rate, with 34 hours of watching on average per week. Among millennials (ages 16-34), the percentage rises to 52 percent, with the corresponding global percentage being 50 percent.

Another 53 percent of viewers in Greece watch YouTube on a daily basis, which jumps to 86 percent on the weekly basis.

Bingeing is changing the game: Watching many episodes of a TV series has become a main characteristic of the TV and video watching experience in Greece, with 75 percent of respondents saying they have binged on a daily, weekly or monthly basis, when the world average totals 71 percent. The rate rises to 86 percent for the ages 16-34 (millennials), following global trends.

Interviews were undertaken with consumers aged 16-69 across 24 markets: Australia, Brazil, Canada, China, Colombia, Dominican Republic, Germany, Greece, India, Italy, Mexico, the Netherlands, Poland, Portugal, Romania, Russia, South Africa, Spain, Sweden, Taiwan, Turkey, the UK and the US. All respondents have a broadband Internet connection at home and watch TV and video at least once a week. Almost all use the Internet on a daily basis.