Depending on the design, the headlamps may be mounted in a housing that rotates so as to sit flush with the front end as on the Porsche 928, may retract into the hood and/or fenders as on the 1963–2004 Chevrolet Corvette, or may be concealed behind retractable or rotating grille panels as on the Dodge Charger, Mercury Cyclone, or the 1960s Buick Riviera, which pioneered the feature.

The feature's popularity has waxed and waned over time. Hidden headlamps regained popularity in the mid-to-late 1960s, in Europe but particularly in the US where aerodynamic headlamps were not permitted. A relatively large variety of cars incorporated hidden headlamps in the 1970s, 1980s, and up to the early 1990s. Subsequent strict legislation led to hidden headlamps becoming increasingly out of favor.

For a long time numerous manufacturers used hidden headlamps to get around the headlight height regulation in the United States, for instance Toyota exported their retractable headlight version of the AE86, known domestically as the Sprinter Trueno in favour of their Corolla Levin as the former had higher headlamp height, enough to satisfy US regulations rather than raise body height which affected handling.

US laws now permit aerodynamic headlamps, relative to which hidden headlamps represent added cost, weight, and complexity as well as reliability concerns as cars age. Internationalized ECE auto safety regulations have also recently incorporated pedestrian-protection provisions restricting protuberances from car bodies, making it more difficult and expensive to design compliant pop-up headlamps.

The last time pop-up headlamps appeared on a volume-production car was in 2004 when both the Lotus Esprit and C5 Corvette ended production. Development of both projector beam headlamps — like those on the 1990 Nissan Z — and more efficient, bright LEDheadlamps of small size will most likely eliminate the need for concealed headlamps altogether, though composite headlamps containing small halogen bulbs offered enough freedom of styling have already replaced them to a mainstream scale.