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26 The Dairyman SEPTEMBER 2009
NEWS
THE PGG Wrightson IHC calf scheme, which
celebrated its 25th anniversary in May this
year, has been so successful organisers have
expanded it to include all classes of livestock sold
through its major sponsor, PGG Wrightsons.
The calf scheme must rank as one of New
Zealand's most enduring fundraising success sto-
ries.
Since it was launched in 1984, it regularly
raises more than $1 million annually and has con-
tributed more than $21 million to IHC funds from
the sale of 80,000 calves donated by rural
communities.
IHC national co-ordinator Lynn Fiebig said the
original idea of donating a calf to IHC was inspired
and had been "unbelievably successful".
The scheme was originally dreamed up by a
Taranaki dairy farmer Norm Cashmore, who
offered a pair of gumboots to every farmer who
donated a calf to the Taranaki branch of the IHC.
Blenheim dairy farmer Mick Murphy saw the
potential of the idea and convinced the IHC's
national fundraising committee to run with it.
For logistical reasons, the scheme focused on the
dairy sector for the past 25 years because it had
been easier to manage through weaner calf sales
from November to January each year, Ms Fiebig
said.
But in recent years, the
amalgamation of rural proper-
ties had made it more difficult
for IHC to access potential
donors, she said, so the organ-
isation had to work harder and
smarter.
"The simplicity of the calf
scheme has been the beauty of
it all these years and we're try-
ing not to complicate it in its
extended form," she said.
Dairy farmers were keen to
see the scheme extended to
sheep and beef farmers to
broaden its reach into the
wider rural sector.
Initially, the new PGG
Wrightson IHC rural scheme
would allow sheep and beef
farmers to donate two or three
sheep or a cattle beast to IHC
when they presented stock at
their local saleyards.
PGG Wrightsons' stock
agents would handle the paper
work and the proceeds would
go to IHC.
Those proceeds would go
back into communities where
funds were collected so peo-
ple could see the benefits of
their contribution, Ms Fiebig
said.
The scheme relied on loyal
staff, the same carriers each
year and the support of volun-
teers, she said.
"It only works because peo-
ple know what they are doing
and they have been doing it
for a long time," she said.
by
Rob Tipa
robtipa@clear.net.nz
IHC's successful calf scheme expands
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communi-
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Dairyman chief
reporter Rachel
McNaughton a call
on 021 283 2056.
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