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Honest Tea

Hashtag Contest to Drive Brand Engagement

Honesty has never been so rewarding. Honest Tea presented the chance to win a six-night trip to Honolulu for those engaging in its #RefreshinglyHonest campaign on the company’s social spaces. Participants could repost an Honest Tea-branded post on Twitter or Instagram, comment on a branded, promotion-specific post on Facebook, or post a photo or Honest Tea eCard on Instagram or Twitter with the hashtags #RefreshinglyHonest and #sweepstakes. Social influencers helped boost the visibility of this campaign, helping Honest Tea meet its goals twice over before the campaign ended!