Google One Passannounced today that publishers can offer a subscription service tied to a Google account:

Publishers have various options for how they charge for content and they’re allowed to experiment with different price models.

One Pass operates across any site with the functionality enabled. Content can be managed online and in mobile apps.

One Pass takes 10% of the subscription cost.

So how can a content provider meld the two? Publishers can only use One Pass in an app if the mobile operating system’s guidelines allow it. But Google DOES allow apps to redirect customers to a mobile Web browser to make a purchase, where publishers can use Google One Pass and keep 90 percent of the revenue. It’s a possible workaround for Apple’s requirements.

Another perk to Google One Pass, as pointed out by TechCrunch, is that publishers can maintain direct relationships with their customers.customer information collected by Google will be shared with publishers unless the user opts-out. In Apple’s system, user data can only be shared if the user explicitly chooses to do so. That’s a big difference.

Nikki Katz is the Managing Editor for the BlogWorld.com. She has been a freelance writer and blogger for over a decade, writing for About.com, iVillage and b5media. Feel free to follow her Twitter @nikki_blogworld and @katzni.