OUR STORY

Barbell Apparel was founded with a simple vision: clothing should be better.

Athletic fit, incredible comfort, and unbelievable flexibility are the cornerstones of everything we design.

Our jeans, pants, and shirts are the result of over 3 years of research and iteration. Using cutting edge fabrics, our clothing gives you complete freedom and versatility to handle whatever your day demands.

Founded by a team of friends and athletes, we launched our Athletic Fit Jeans on Kickstarter. Our Athletic Fit Denim campaign grew past our wildest expectations, becoming the 2nd most funded fashion project of all time, and sparking a change across the fashion industry to bring "Athletic Fit" mainstream.