Wednesday, October 22, 2014

Why Social Media?

Nearly 80% of consumers would be likely to buy even more in the future dued to the presence of brands on social media. That's what states a study of the Internet Advertising Bureau of United Kingdom and that is because social media is the present. By creating personal relationships with customers, brands become part of the user experience and contribute on its competitive advantage.

There are many reasons why companies must be and use social media. Our top 5 is reputation, real information, differentiation, humanization and transparency. If you create a well-based online reputation users will trust on your words and your content and then they'll mantain loyal on your social channels and on real life. Connecting and getting in touch with your community is a great and free source of information, and what's more consumer insights that will help you to improve your future strategies. Differentiation is not only a matter of being different from your competitors but also focusing on that special point that users have let you known they specially like to be your competitive advantge. One to one relationships provides you a special link that humanizes your brand, that means when consumers ask you and you quickly give them a personalized answer they'll see you as a peer. The last reason is transparency, being honest and dedicated to your community will certainly contribute to loyalty.

Other values you need to consider are the power of listening and promote experiences. Listening to fans, followers, and customers will allow you to collect the data you need to improve and being the reference they expect you to be. Explore which type of content they like and dislike and pay attention to your current fans, your potencial ones and to influencers. Once you've understanded your community is time to share with them unforgettable and unique experiences to get feedback and start a lasting link that will be growing with periodical and valuable content.

We show you an infographic of Pay Simple blog that gives us a brief approach of social media rules: