Occasionally on my podcast, I like to do fitness marketing coaching calls (or coaching calls for dietitians). I reached out to some of my followers and past clients and was like, “I’m going to start offering these free coaching calls where I can just help you talk through some different ideas, different problems you’re having in your business.” Of course, one of my favorites, Dynasti Hunt, reached out and was like, “Girl, I will take it. Sign me up.” (She’s also a student of Content to Clients!)

Transcript

Jessica: So why don’t we get started? What is your first question about fitness marketing?

Dynasti: Great.

My first question about fitness marketing in my business is really about content creation.

But for me, I have a full-time job, and what I’m building with my coaching practice is really my side hustle. I’m really trying to turn that into my full-time career, and I’m having a hard time figuring out, how to I build really strong routines around content creation to improve my fitness marketing?

Dynasti: I’ve read all the resources there probably are to have around batching versus when to do a blog post versus when to do this. I feel like my head’s spinning a little bit, and so I’m not really sure how to figure out how to build that routine that will work for me.

Jessica: Right. My first question is, do you have any kind of process right now, and are you just creating blog posts? Those are my two questions.

Dynasti: Right now, I have a process for Instagram where I’m batching content for Instagram. I’m writing that on Sundays and scheduling that. But I really want a process for, how am I doing more videos as well as blog posts? I feel like those are the two places where I’m getting stuck, and I want to be able to use those blog posts to lead into products and other solutions for folks, and maybe just to add on to that because I love adding on, blog posts and then an email, like things I want to send out to my email lister on a consistent basis. So I would say things that are longer than a quick Instagram caption.

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Jessica: It’s a lot more to create a video or a blog post. I totally relate. The first thing I would say is there are a ton of productivity and batching … There’s all the resources out there. One of my friends, her name’s Brittany Berger. She has been saying a lot lately online she’s against all these, quote unquote, productivity hacks because she’s like, “They don’t actually work for everyone. The author makes you feel like they’re going to work for everyone, and they don’t, based on your personality.”

Jessica: I mean, they’re great insight, but don’t feel like, “Oh my gosh. This isn’t working for me. I’m never going to figure it out,” because you may just come up with your own routine, which I know is what you’re trying to do. But I just want to make that clear, that you and our listeners … Productivity and routines aren’t one size fits all, usually. So the one thing I would say with video, since you are limited on time, which means you probably don’t have the time to both sit down and record and then also edit and upload and all that jazz, I would utilize live video.

Jessica: You can go live, obviously, on Instagram and Facebook. But you could also go live on YouTube. YouTube loves live video, just like Instagram and Facebook loves live video. They will push you out to more people. You’ll show up in search more, that kind of stuff. I know you, and I know you’re very comfortable on camera and you talk easily and all that kind of stuff. So I would say, while you’re limited on time, just start doing live video. You can still optimize those titles and those keywords. You can upload a thumbnail so you can have a branded YouTube channel. You can add a description and tags.

Jessica: It still can be treated like a normal YouTube video, and you don’t have to … Especially with YouTube, you don’t exactly have to treat it like … With Facebook and Instagram, we’re usually like, “Hey. Oh, hi, Jessica. I see you here.” You don’t have to do that, especially, honestly, when you’re starting out. When you’re starting in YouTube, you might not have a lot of people tuned in. And that’s fine. That’s totally fine because evergreen content will keep reaching people. So you can treat it like, “Hey. I’m just sitting at my desk. I’ve got my little set,” or whatever, “and these are the three points I’m going to talk about today.” You don’t necessarily have to address people in the comments or whatever.

Dynasti: Oh, that’s super helpful.

Jessica: The other thing with blogging, something that might work for you and your fitness marketing, because I think you commute or at least have some kind of commute, you might be able to talk, like dictate, your blog post and you could either … I know you can do it with Google Voice or Google Docs. You can actually talk, and it will type out into the Google Doc.

Dynasti: Oh, wow.

Jessica: You could also just record voice memos on your phone and then send that to Rev.com and get it transcribed. Now, obviously, there might be light typos, or you’ll say “um” 1,000 times. So you may have to go edit the blog post, but it will save you a lot of time with, “Okay, I can talk and walk to work,” or, “I can talk and get ready for the day,” like multitasking, and then saves you a ton of time with typing. And all you have to do is edit out the “ums,” maybe add a few subheaders. You might think of, “Oh, I wanted to add in this other talking point real quick.” Boom. You have a blog post ready.

Dynasti: Oh. That’s great because I do find, for myself especially [inaudible 00:06:39], and I have a commute. It’s not that long, but it’s enough where I could take the 15 minutes that I’m in the Uber pool and talk and just tell the Uber pool, “I’m talking to myself. Ignore me.”

Jessica: “I’m not crazy. I promise.”

Dynasti: Not crazy at all. But also, if I think about it, one of the things that I think is a stumbling block is, for folks like myself, I have all these ideas and then I tend to want to write them down and sketch them out. Then I want to take the time to type them and put them there. That feels like such a burden that sometimes I’m like, “Whoa, that’s such a hassle.”

Dynasti: So the idea that I can actually talk through it and then have it be translated is incredible because I think it’s so much easier for them to go back and read it and edit it and go, “Oh, it feels jargony,” or, “It’s not in order,” or my thoughts are in order and I think it’s much quicker for me to edit it that way because it’s kind of like what I do for other folks in some of my day-to-day work where I can read it and go, “Change this. Do this.” Same thing for myself. I’ve never thought about that. Yeah. That’s super helpful.

Jessica: I’ve given that tip to a lot of moms, also, like [inaudible 00:07:48] busy, people who have two jobs. Even if you’re not a mom and you have one job, or you’re not in fitness marketing, we’re all busy. So finding those little hacks, even if it’s like, “I can dictate or record the first half on my way to work and then the second half on my way home from work,” or something, or over lunch, you could do little blurbs here and there, even.

Jessica: The other thing I would say when it comes to content and fitness marketing just in general is … And I’m sure you’ve heard this. But theming your content, just because it makes it … I find it easier, personally, to stay in one track in my mind and talk about that in a few different blogs or a few different videos rather than sitting down like, “Okay, I’m going to record this video about square space today,” and then finish that video because I batch-record my videos. I do a few in a day. And then finish the Squarespace video, and then I’m like, “Okay. So now I need to talk about Instagram.”

So then I have to switch my brain to now I’m in an Instagram state of mind. Not that you have to literally talk about … You’re only going to talk about hiring for four blog posts or something, but what’s kind of a general theme? It might be just leadership. It might be hiring. It might be whatever. That also might help speed up that process with, “Okay, so I can talk about … This part one is preparing to hire. Part two is interviewing.” So it’s easier for your brain to just keep working in that theme. That might help a little bit.

Dynasti: Quick fitness marketing question for you on just general … And this may be appropriate or not appropriate to think about in terms of how I’m thinking about theming my content.

Should I be planning content for the week?

For example, here is the fitness marketing content in terms of here’s the blog posts that I want to post, the video topic, the Instagram [coast 00:09:56], and then, for example, I want to send something out to my email list all around the same topic or theme.

Dynasti: Should I theme out my week? Should it be just general broader big picture this month? I want to tackle these five subjects in fitness marketing, and then I’m going to tackle them in these ways? How do you think about that? Because I’ve been thinking about trying that approach but then have been slightly like, is that going to be overwhelming to me to only talk about, for example, hiring the entire week this month? Is that going to work and resonate for the folks who are working with me, again, to the potential clients that I’m trying to reach?

Jessica: I think you don’t have to repeat the same thing, obviously, which I know is not exactly what you were saying. I do think it helps tie everything together, and sometimes it can save you time. There’s times that I have taken a paragraph out of my weekly email and used that as an Instagram caption or a paragraph out of my blog and used that in my email or something. Not the entire thing. I’m not literally just duplicating from one platform to another, but taking little pieces.

Jessica: That can work week to week. It might be like, “Oh my gosh. For the whole month, I’m going to just be talking about hiring? People are going to get so annoyed by this.” But I think there’s a lot of different facets you can talk about from different angles so it won’t be like, “Okay. Oh my gosh. Dynasti won’t stop talking about hiring.” You might have the literal, “Here are three great websites to hire people.” That’s something really tangible. But then you might have something that’s a little more emotional, like how to get hired or why you didn’t get hired or something. That may be the wrong vantage point, but …

Jessica: So you can have different things that are very tangible and then things that are a broader scope. But, again, this is where we go back to the routine might not work for you. If you feel really trapped and confined by talking about one thing all week or all month, then that might not work for you. That might really stifle your creativity. So if you don’t want to do that, then don’t do it. Last week on the podcast, I had an interview with a lawyer, so we talked about LLCs and contracts and all this stuff. I talked about it on Instagram for one day. I’m not going to spend my entire week talking about legal stuff, not only because I’m not a lawyer, but I don’t do that with any of my content.

Jessica: I may have a secondary post that kind of … Like let’s say I do a website strategy video or website tutorial video. I’ll obviously do one post about it, and then I may have a secondary post later in the week that’s related, but I’m not going to push people again to another website tip or bring it up again. It just may be, “The other day, I mentioned use this for your forms. Well, that has to do with client process. So here’s my little spiel on client process.” You know what I mean? So it doesn’t have to be the same thing. You can almost spiderweb your fitness marketing, kind of go off little tangents like, “We’re talking about hiring, but there are these other facets related to it.”

Dynasti: This is super helpful. I think this gives me some immediate action steps to take for my fitness marketing. So this is really, really helpful. Great. I’d love to talk a little bit about Instagram. I have been looking at different Instagram’s and continuing to think about my own, and I’m very much someone who loves to just speak the truth, speak the real, talk about it in a way that makes sense for me. And if it resonates, great. If it doesn’t, then that’s okay, too, because it’s like me coming out.

Dynasti: What I’m finding is that what I’m probably missing in my fitness marketing is bringing more out around what I do and the services I offer and the products that I offer. But I also don’t want to do that in an inauthentic way that’s inauthentic to my brand and the personal brand that I’ve built. So I’ve been struggling with, what should I be putting on my Instagram versus not? Should I have a separate, more business page that really talks about more of the business side and the products and those sorts of things?

How do I think about my own Instagram as an extension of my website and the content that I’m creating?

I’m hoping that makes some sense. And what do you look for that says to you, “If I’m looking at …” Basically, I want people to look at my page and not just go, “Great. She’s inspiring and she works out, but she also could help me. She also can coach me. She also can be someone that I could hire to help me with where I want to grow in terms of my own development.”

Jessica: Right. That totally makes sense. First of all, no, I don’t think you need a separate Instagram account for fitness marketing. Nobody needs to be managing that many different Instagram accounts because I know you also have an Instagram for your dog.

Dynasti: He’s way more cooler than me.

Jessica: Honestly, I think people want to connect with you. So being yourself, showing yourself, talking not just about business, is also a good thing. I think there is a fine line, though. I was talking about this with my group program the other day. It’s not as entertaining, which I know sounds funny, but we follow people on Instagram basically if they entertain us, they educate us, or they inspire us, or they’re our friends.

Jessica: It’s not as entertaining or engaging to just have a whole feed full of stock photos and it’s like, “Here’s a tip for your day. Here’s a tip about websites. Here’s a tip about this and that.” I will say I’m not perfect about this. Sometimes I’m like, “I don’t know. What do you guys want to know? What do you want to know about my life?” That’s why, recently, I asked for Spotify playlists for my workouts. That’s why I talk about books that I read. It’s not just business and website tips, it’s not just fitness marketing.

So the things that I think make Instagram most effective is, when I come to your profile, do I know exactly what you do and who for?

Just like I often say about a website, when I pull up your website, on the homepage I should be able to see what you do. This isn’t the place for your trendy tagline or cute little description. I often use the example of “fairy tale weddings.” Well, are you a wedding planner, a wedding florist, a wedding photographer? What are you?

Jessica: My homepage says “strategic web design for creatives and coaches.” There you go. I do this for this. So that can also be on your Instagram bio. Obviously, it may need some tweaking because we only have so many characters, and I know we all want to include other details about ourselves, not just that. But having that so that, “Oh, I want to know more about leadership, so I’m going to follow Dynasti.” The other thing is, which I know you do a great job of but our listeners may not, is we want to see you. I don’t want to just see stock photos.

Jessica: We do want to see the person behind the brand, not just tons of fitness marketing. There’s times that I’m like, “I don’t know what this person looks like. If we’re meeting up for lunch, I have no idea what you look like.” This is proven, at least in my own Instagram and I know for a lot of others, how much more engagement I get on photos of me versus other things, the desk or a quote or whatever. A picture of me, boom. [inaudible 00:18:44] get twice the amount of likes.

Jessica: So I think when you talk about being authentic on Instagram and “How do I bring people in to my business and tell them what I do?” I think this can tie in to really focusing on storytelling. I know you follow me on Instagram. How often in a month am I ever like, “Please hire me for web design”? Never. Never. Literally never. Now, I might share a project launch. I might say, “Hey, Dynasti. Launched a new website. Here’s a little picture of it. If you’re interested, DM me.” Whatever. It’s a very passive one-liner that’s like, “I’m available. DM me.” Whatever.

Jessica: But I do talk a lot about websites. So people figure out that I talk about websites. It might just be that you start talking about leadership things, not just fitness marketing. Think about the things that you are telling your clients or your coworkers, the people at work, and just start talking about that. And, if you can, even try … When we talk about storytelling, connect that to a story. I find that, a lot in the last few months, I have been using examples of restaurants and doctors’ offices when I’m talking about client processes and onboarding and stuff.

Jessica: I’ll be like, “Oh my gosh. I went to this restaurant, and they did XYZ,” whether it was great or bad. And then I’ll be like, “This also pertains to us as entrepreneurs. We need to have better systems,” bla bla bla. So it’s a story, and I’m not just like, “Here’s your Wednesday tip. Please do this on your website. Here are the three steps. Goodbye.” So just whatever feels authentic to you in terms of sharing those tips. Your caption could literally be, “Was having a conversation earlier today about leadership and, I don’t know, vulnerability. And this is what we talked about. This is why I do this. I love working with my clients on this. I think we can all share more of our stories,” bla bla bla. “Leave me a comment.”

Jessica: It doesn’t have to be a direct pitch. Don’t ever feel like your fitness marketing has to do that.

Dynasti: Okay. This is super helpful. No, this makes sense, and I think I’m going to try this this morning when we are done and try to write one out and see how that goes. The other thing I was going to mention is I also just noticed that you do a great job in your Instagram stories through storytelling. As I’m sitting here talking, I’m like, “Oh, I should have thought about that before.” But that could be another way of storytelling but also educating people with fitness marketing.

Dynasti: I feel like when you said “entertain, educate, or inspire,” that maybe I don’t want to put all of that on my post, but that may be a nice way to put more things in Insta stories and use a couple, like five, Insta stories to educate someone of something I’m thinking about, so trying to think about that a bit more intentionally, too.

Jessica: Yes. Instagram stories are great for behind the scenes, not just fitness marketing. Everyone uses their stories differently. I think a lot of people use it as, “Oh, this is where I’ll post the not-so-pretty stuff that I don’t want on my feed,” which is fine. But the data shows that more people watch stories than they see post.

Dynasti: Oh, interesting.

Jessica: I pulled up your Instagram this morning, actually, and I realized I have stopped seeing your posts for some reason. But I see your stories all the time. And I know, because of the Instagram algorithm, it’s partly because of how many times you engage with posts and stuff. So I went and liked a few posts. I was like, “Please show me Dynasti again.” They’re not trying to cheat us. People need to stop with that mindset. There’s only so many pictures they can show us. I follow 700-and-some-odd people. I’m not going to be able to see all 700 pictures. It would take forever.

But Instagram stories are a good way to also educate.

Again, going back to what we were talking about with content, it might be helpful, just to start, to get in the rhythm, “Okay. On Mondays, I’m going to share something insightful, educational, like a leadership tip or something I’m learning.” You don’t have to put up a slide of, “It’s Monday, and I’m going to share a tip. It’s Monday tip time.” You don’t have to do that.

Jessica: But it could just be a good reminder for you to start doing that more often, or even just set a calendar reminder like, “This is what I’m going to do,” just so you get in the habit of doing that and sharing that kind of fitness marketing content.

Dynasti: Right. This is super helpful. One final fitness marketing question on Instagram, and then we can move to my final question. This is going to be me personally. I’m really enjoying this test I’ve been trying to test out doing a couple of IGTV stories just because it’s a bit easier to record it, throw it up there, and link it to my Instagram stories. I don’t have to do the other things I think I have to do with YouTube, although YouTube, I think, is easy too. But IGTV is easier for me, and it’s right there.

I’m curious about just your thoughts about IGTV for fitness marketing.

Where do you think it’s going? Do you think more people are going to be utilizing it more and seeing it more? Do you think it makes a difference in how much more people are seeing you and getting exposed to you on Instagram?

Jessica: I tested IGTV not immediately when it came out but a little bit really early on, basically. I did it for a few months, and I didn’t see a huge ROI, though I was getting at least one comment or so on a video. I do think it can be effective and it’s something worth testing for everybody. I think it’s worth it. What I don’t think is effective, I will say, is recording a YouTube video and then just putting it on IGTV, which is not what you were saying. But I saw a lot of people doing that, and I was like, “I don’t know how I feel about that,” because unless you are cropping it so that it is full screen and looks like you made it for IGTV … And I know there are a lot of influencers who are doing this, putting horizontal videos on IGTV.

Jessica: I’m like, “I don’t want to watch this. It’s tiny.” But if you can keep people on Instagram longer and engaging with your content, then I think it’s a win. So I haven’t seen a huge flux of people, like a ton of people, using it, which is honestly kind of a good thing for you because you don’t have as much competition as on YouTube. But, yeah, I just haven’t seen a lot of people loving it. But I did get views. I did get interaction. It just … With everything that I do, I was like, “I’m going to at least stop for now.” I may go and try it again.

Jessica: I actually have been thinking about maybe trying it again since it’s been out for a while now because people don’t love to … Think about how often you … And this may be a bad question. You may answer this incorrectly. But I was going to say think about how many times a day you see on Instagram, “Hey, go to this link. Link in my bio. Go click on this.” Not the swipe-up feature, because that’s a lot easier. And how many times do you actually do that? We don’t.

Dynasti: Right. We don’t.

Jessica: At least I don’t. I was hoping you weren’t going to be like, “No, I always go click.”

Dynasti: No, I don’t.

Jessica: Yeah. But if we can create that content that’s on YouTube or on our podcasts and make it fit for IGTV, which may mean … What I did was I had my podcast episode, and then I just recorded a video with almost the same content. So it wasn’t like they’re watching a still picture or they’re watching me actually record the podcast or something, but it was like I’m making a video for you right here so it doesn’t feel like I’m watching a YouTube video, basically.

Dynasti: No, that totally makes sense. For me, my approach has been to try it out. I have no problems being on camera, but I also have always paused at doing YouTube … Whatever it is in my head, I’m like, “It’s so much more formal and I’ve got to look a certain way-“

Jessica: Oh no.

Dynasti: So I think that way, but then I also recognize that when I want to share content that’s more than just a couple of minutes but I don’t necessarily want to go through setting it up on YouTube, I’ve been putting it on my Instagram stories, but then the drop-off rate goes … I saw one and then I drop off, and I even noticed that. If someone has a long story they’re sharing, you can get me through the first couple, and then I’m done.

Dynasti: So I was like, “Well, for people who want to hear more, I’ll just turn this into an IGTV video and throw it up there. And then if you really want to watch the whole thing, it’s there. But otherwise, you can swipe to my next story.” So it’s my kind of way of abbreviating the super long story syndrome.

Jessica: That would be good. Especially for your workouts, that could be an effective, “Here, just watch my workouts here on Instagram. You don’t have to go to my website, to my YouTube, whatever.”

Dynasti: Right, right. You just do it there. Yeah. No. So those are coming. Okay. Perfect. This is super helpful. Cool. So then my final question about fitness marketing. I’ve been looking at different websites and thinking about ways that I just want to edit mine and tweak mine a little bit. One of the things that’s come up for me is thinking about when you go to the homepage, this real estate of what you share and what you don’t share. And I’ve seen some websites where they go immediately into the product, like you’re selling your product. You’re selling your main product that you’re selling.

Dynasti: So there’s a header that’s like, “Here’s the company,” but then it’s like, boom, “I’m selling you all of my stuff.”

Do I put my services on the website home page but keep it more about the organization and an intro into who Tuesdays at Nine is, and then have a separate product page?

If I have a main product that I’m trying to sell, do I create a separate page and header and navigation bar for that, and then I have an additional work together? I’m using Squarespace.

Dynasti: What I basically am trying to do is I don’t want to make it too confusing for people to work with me [inaudible 00:30:07], but I don’t want to lead with product. So I’m trying to find this balance of … Basically, I want to get better at selling this year. I feel like I’ve done a great job of telling my story and telling me, but I haven’t done a great job of selling. So I’m really trying to push myself in a different direction but not do it in a way that’s so inauthentic people are like, “Dynasti went from her true storytelling self to now all of a sudden her website and everything else is sell and buy. And it feels weird.” It would feel weird to me.

Jessica: Yeah. When I look at websites or I’m designing websites for clients, the first thing I always ask is, “What is your main goal for your website?” For you, it would be a question of what do you want to sell more of: your services or your products? Because that will dictate what is on the homepage. You can still have both on your website. You can still have both up in the navigation. That’s totally fine. But if you are wanting more people to work with you one-on-one, you don’t want to drive them to the product and vice versa.

Jessica: And then for talking about, “How many products do I have on the website?” and, “Are they on their own pages or not?” I would say … I mean, this isn’t a hard-and-fast rule, but I would say no more than four to five products. But that depends. Do you have 5 different 12-week programs, or are these 5 different digital downloads? That’s going to be completely [inaudible 00:31:44]. That also, I think, would relate to what are the sales page … What do they look like? Because your sales page for a 12-week program is going to be a lot more in depth. You’re going to have more insight into what’s included, who’s it for, everything like that, testimonials.

Jessica: So it’s going to be a lot more in depth, whereas a $2 product is going to be like … You don’t need a whole page for that. It could be, “Hey, this is this little digital download right here.” You could technically have a dedicated sales page even for a $20 product. It just might be shorter. You don’t, probably, need the full length of a program sales page. But, yeah, I’d say if it’s under 20, it could probably be on a page with just a paragraph or two along with other products, whereas if it’s something more in depth, a service or a program or a course that is a $600 course that you’ve created, then that should also probably have its own page.

Jessica: So it goes down to price and how much is included. Does that help?

Dynasti: Okay. It does. Just to give you a quick brainstorm … And for those listening, don’t quote me to this because it doesn’t mean I’m going to [inaudible 00:33:16] all of these. So in my head, I’ve thought about five different things for this year, one being one-to-one coaching, which I’m already doing. So that would be a service. The second would be a membership where there would be some level of small-group coaching, but there would also be a monthly membership where you could log in to things, a membership site.

Dynasti: The third would be courses. The fourth would be a leadership journal or planner for managers. And then the fifth would be a couple of those digital products, like a couple of e-books or things that come out of those first four. So I think what I’m trying to figure out is, should I be having one … I don’t know if the right term is one key product or one key service that I’m marketing, and then everything else is a sales page that’s not linked that then I’m selling online or selling through email listers, but not necessarily putting on my page, because what I don’t want to do is be like, “And this, and this, and this, and this,” and not drive people to certain things.

Dynasti: I also don’t want to be in a place where people are like, “Oh, this is the only thing that she offers, and this is not what I need. So this doesn’t work for me.”

Jessica: “I’ll go find something else.” Yeah.

Dynasti: Yeah. Yeah.

Jessica: I would say, from a technical standpoint, you could have your services page. You could have a Shop page with your planner and your digital products. And then you could have a tab that sells the membership community. I think those can all live separately. You could consider maybe Shop is in the footer, depending on the … I think one of the things should be in the footer so you’re not like, “Oh, and this and this and this.” Like, “I also have these products, but they’re not the main thing I’m pushing, at least right now.” This is one of the things I tell my clients all the time: your website does not have to be and really should not be just static.

Jessica: It doesn’t mean go change the theme every week, but quarter one you could be pushing the products. And quarter two, you’re pushing the membership. So this could influence what you change in the navigation but also change your calls to action on your homepage and also the calls to action in your emails and Instagram, bla bla bla.

Jessica: So I think that’s how the different pages could look, but I would also think about, how do these things or how can these things lead in to one another? Not from, “Oh, I’m just going to keep upselling and always pitching people,” but like, “Oh, you’ve got these digital products. If you want the community to help you work through the strategies or if you want more of this kind of stuff, then the membership would be a good fit for you.” Or [crosstalk 00:36:21]-

Dynasti: Yeah.

Jessica: … one-to-one clients, “Hey, I think you could really benefit from this planner,” or, “Okay, we’re done working together. But if you still want to interact with me and engage with me, learn from me, the membership community is the best next step for you.” So thinking about how you could lead in to the next thing.

Jessica: The products may be the hardest one to lead in to each other, into something else. I mean, the products could possibly lead in to each other themselves. I realize you may be like, “Well, I don’t know how this digital product’s going to lead to a one-to-one service or a membership.” So it may be that they lead in to each other or something like that. Something to think about.

Jessica: Oh, the courses. That was the other thing. I think that could maybe also live in the shop, or it kind of depends because there’s a lot of different ways you could do it. If you just have one course, is it hosted on Teachable? Well, then you could just have a link in the footer to it or something. There’s a lot of different ways to do that. But, again, that may … If you’re not focusing on it right now, it’s in the footer. But you have blog posts that go to it. You talk about it on Instagram. So it’s not like your site has to be like, “Here are all five-“

Dynasti: All the things.

Jessica: I think that would help simplify your website homepage, the navigation, and your content because then you’re like, “I’m really pushing the course this quarter,” or this month or whatever. And then, “Okay, not that I’m not promoting the course, but now I really want to push the membership community,” or whatever.

Dynasti: Yeah. I really love that. I mean, this is helping me a lot because I think right now I have three of them listed on the main homepage, and it’s making me think, even just for me personally, that I probably will then take that real estate on the homepage and not list even three of the five but list one and have a link to the sales page to it, but then having the headers for the shop and the membership page at the top of the navigation is great because then it allows for people to look for those, too.

Dynasti: I love that because then it’s like, “There’s the blog, and there’s this header.” So people can find the other fitness marketing and those other pages without that main real estate being like try to list as many as you can, because right now I have three listed and I’m like, “This is overwhelming,” where I also don’t want people scrolling, which you taught me. But I don’t need people scrolling down my homepage for the next five years and missing everything. And I love having the Shop page even in the footer so that not all of the things I’m selling, the different products and services, are all different headers too because I want people to read the blog and learn more about me and understand the model that I’m approaching development with.

Dynasti: So, yeah, this is super, super helpful. Yeah.

Jessica: Awesome. I’m glad this was helpful. Why don’t you tell us where we can connect with you online?

Dynasti: Yeah, definitely. My Instagram is Dynasti Hunt, and it’s Dynasti that ends with an I instead of a Y. People miss finding me. They’re like, “I can’t find you.” I’m like, “Yes, because my parents named me after the TV show and decided to spell it differently.” And then my website and my leadership development coaching program is tuesdaynine.com. This is a program that actually focuses on entrepreneurs who are moving from solopreneurship to their first hire all the way up into hire number 50, and how do I help support you in your own leadership development, help you build an amazing team, and create an organization that people love to work for!

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