Marketing

MAR 2011 Principles of Marketing (3) (A.S.)

This course in marketing offers to the business student an introduction to the basic
problems and practices of marketing management and gives the student an understanding
and a feel for the marketing manager's job. The class introduces the student to the
dynamic social and political environment encountered by the marketing manager; the
role of market research, pricing and cost analysis; covers characteristics and buying
habits of customers; and suggests methods to develop marketing mixes to reach specific
identified target markets.

MKA 2021 Personal Selling (3) (A.S.)

This course focuses on the fundamentals underlying the modern idea of the role of
personal selling in society. The requirements to prepare for a career in selling;
an analysis of the selling process and its use through case study application; and
attitudes and ethics of a salesperson. Sales management and operation are studied
at the introductory level to round out the course.

MKA 2511 Principles of Advertising (3) (A.S.)

This course is a study of the basic techniques of advertising, the planning and development
of advertising programs and the role of advertising in relation to marketing objectives
in a business firm.

MKA 2512 Retailing (3) (A.S.)

This course is a study of marketing and management concepts that relate directly to
retail organization. Included are analysis of buying, pricing, promotion and control
of a retail firm. It also includes studying legal restraints and consumer motivation.