New Leaf Paper

When evaluating greener paper options, take into consideration not just the source of the fiber in the available stocks but also the processes used to create these more environment-friendly sheets. In particular, the bleaching process produces harmful dioxin gases, even when taking post-consumer material and de-inking it for reuse. The following terminology, as reported by San Francisco–based paper manufacturer New Leaf Paper on its Web site, applies to papers that have been created without chlorine for bleaching and, thus, are less harmful to the environment: Unbleached—Unbleached paper is either gray or dyed during paper-making. This process involves the least environmental impact. Unbleached paper

Recycled. Sustainable forest. Tree-free. Post-consumer content. Happily, direct marketers have a dizzying array of recycled paper options for their direct mail projects. But while much of the emphasis continues to focus on fiber sources, direct marketers interested in making a commitment to earth-friendly—and, increasingly, consumer-friendly—direct mail practices also should consider the processes used to create paper. In particular, the bleaching process produces harmful dioxin gases, even when taking post-consumer material and deinking it for reuse. The following terminology, as reported by San Francisco-based paper manufacturer New Leaf Paper on its Web site, www.newleafpaper.com, applies to papers that have been created without chlorine for bleaching,