A Message from the Editor

Welcome to this special showcase of the best work from the MM&M Awards 2010. Once again, the quality of the 46 gold- and silver- winning entries featured in these pages is outstanding.

The objective of the MM&M Awards program, now in its seventh year, is to champion creativity and effectiveness in healthcare communications. And what really sets these awards apart is the high degree of independence and authority with which every submission is judged. As in previous years, we assembled a panel of talented and experienced professionals from across the industry, who spent an entire day in July reviewing and scoring your submissions.

The MM&M Awards are not just another beauty contest. Entries must also demonstrate marketing effectiveness, and our panel reflects that, featuring numerous skill sets and backgrounds beyond creative direction. This year we included 12 senior executives from the pharmaceutical/client side, and they asked some tough questions of your submissions. They wanted to know about budgets and ROI, about target audiences and media placement, and they wanted to know how the results were measured. Each of them was trying to figure out the following: “If I'd paid for this campaign out of my marketing budget, would I have been happy with the results?” In short, while the MM&M Awards value creativity highly, you can't win one on aesthetics alone. The wisdom and insights of the judges are key to the success of this program, and I would like to thank the entire panel for their commitment, dedication and hard work.

I would also like to thank our sponsors. By recognizing the importance of the MM&M Awards through their generous support, they have allowed us to continue to make this program bigger and better every year. Details of this year's sponsors can be found on the individual category pages.

Finally, I'd like to congratulate all of our finalists and winners. We have taken every possible measure to ensure that the best work wins. And even if you were not successful, I hope you enjoyed the biggest and best party in the industry.