Eco Wee

The Brazilian conservation group SOS Mata Atlantica has an unusual strategy for saving the planet: peeing in the shower. According to their research, if a household avoided just one toilet flush a day, it would save 12 litres, or 4,380 litres per year.

In the animated spot, which uses humour to engage people, a truly odd array of characters including Gandhi, Michael Jordan, and Stephen Hawking are shown weeing in the shower. At the end of the ad, children narrating in Portuguese yell, “Pee in the shower! Save the Atlantic Rainforest!”

Water is the new oil. By 2025, 2 out of 3 people will face water shortages.

“Weeing in the shower – we want everyone to do it! Men, women, kids, Brazilian or not. The nobles & the everyday people.

This is not the only eco campaign that endorses urinating. The Pee Outside organisation is dedicated to this environmentally-friendly activity, promoting a “Pee Outside day” once a year.

In a similar vein, an ad by China’s Greenfamily Youth Association of Environment Protection a couple of years ago, compared polluted water to poo. The aim was to incite environmental caution through psychological or physical aversion and highlight unsanitary Chinese habits that contribute to pollution.