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Lyst appoints first Chief Partnerships Officer

In a move to expand on its growing list of industry partners, sartorial search engine Lyst has promoted Jenny Cossons to the newly-created role of Chief Partnerships Officer.

Jenny Cossons - Photo: LystIn her new role, Cossons will be tasked with defining the brand, product offering and strategy. According to a statement from the brand, Cossons has already doubled the number of partners in her three years as Head of Partnerships at Lyst since her appointment in 2014.

"When Jenny joined us three years ago, she brought a wealth of experience from her time at Net-a-Porter and Vogue.com. Since then she has proved herself time and again to be a key contributor to our ongoing growth, helping us deliver a top of class experience for the hundreds of fashion brands and retailers we work with globally,” said Lyst CEO Chris Morton. “I’m thrilled to be working alongside Jenny now as our Chief Partnerships Officer, where she can create even more impact for our partners and our brand.”

Cossons added, “I am thrilled and humbled to take on this new role and to join an impressive C-Suite who are focused on building the world’s best global fashion search platform. By strengthening our brand and product offering for our shoppers and partners, we’ll ensure that our customer is always able to find exactly what she wants on Lyst.”

Lyst, headquartered in London and with an office in New York, is an international fashion search engine and one of the world’s largest e-commerce websites. It offers inventory from over 12,000 luxury and contemporary labels and is backed by investors including Balderton (YNAP) and 14W (Moda Operandi), having raised $60 million in funding since it was founded in 2011.