As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Capgemini, Attensity partner to provide social management

Published on July 21, 2011.

Most Popular

New York—Capgemini Group, a technology consulting company, has teamed up with analytics company Attensity to introduce a social media management service. The service will provide real-time Web analytics and customer insight services to help marketers optimize their social media programs. The social media management service will be integrated with Capgemini's Customer Interaction Centers to help its clients improve their overall experience with customers, according to Capgemini.