German site
ESOHUB.de has word from Bethesda's Matt Firor that The Elder Scrolls
Online will feature an in-game store, in spite of
the recent
announcement the game will feature subscriptions. In a mantra learned from
F2P developers, he explains how this is a chance to buy things irrelevant to the
actual game. The site is German, but the interview is offered as a video, so
Matt explains this in English: "There won't be anything like 'bonus points,' but
we'll have a shop to buy kind of fun stuff, and services too, like name changes
and things like that. But it's not part of the core game. Like, anything in the
core game is included in the subscription price." Thanks
AusGamers via
Reddit.

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Shocker. Hell I remember when TES would supposedly never enter the online arena. Times change, though the game stays the same (literally, in the case of TES; leveled lists, poor balance, poor player guidance, rehash settings, poor animation, fanatical hype...)