I'm a freelance writer whose work has appeared in The Atlantic, The New York Times, The New Republic, IGN.com, Wired and more. I cover social games, video games, technology and that whole gray area that happens when technology and consumers collide. Google

Diablo 3 is Google's 5th Most Searched Term of 2012

Why won’t Diablo 3 work? What’s wrong with Diablo 3? Why can’t I play Diablo 3? These questions and more were on people’s minds as they booted up Blizzard’s latest fantasy hack and slash earlier this year – a lot

of people’s minds. Diablo 3 was the fifth most searched term in the world, coming in just behind iPad 3 and just above Kate Middleton.

I’m sure the general excitement surrounding Diablo’s long awaited release had something to do with its immense popularity on Google as well, but there were many other popular games released this year as well. I can’t help but imagine that Diablo 3’s massive search popularity is owed to the huge numbers of people waiting on any news about whether or not their new game was going to work.

The rest of the list captures a fairly accurate view of what I remember from 2012, which is still technically in progress. Whitney Houston tops the list, with Gagnam Style and Hurricane Sandy coming in right behind. We’ve also got Kate Middleton, Olympics 2012, Amanda Todd, Michael Clarke Duncan and BBB 12. Celebrities, Gadgets and youtube videos – not a bad portrait of the blogosphere as a whole. Click here for way more.

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The game sold millions of copies, and then there were the server issues, hackers, RMAH problems reported on Gaming Blend, reports of dropping player numbers, a console version coming out, and now possibly an expansion pack and still no word on PVP.

That would drive up search results pretty fast, having all of that being asked about.

The reason why I ask is because MCV has a list of most googled games this year (http://www.mcvuk.com/news/read/what-the-top-google-searches-say-about-the-industry-in-2012/0108380) and diablo 3 isn’t on it, and that made me think of your tidbit here.