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Sassy bitch premium wine

About Us

How We Got Sassy

Sassy Bitch Wine began as a simple idea. Founder, Tami Fricks, was preparing for a party and headed to the supermarket for a bottle or two of wine. She looked at the vast display and simply did not know which one to buy. Tami knew about pairings — that was the easy part. But, how do you find the right wine?

That evening at the party, Tami told everyone of her wine shopping experience. She thought, if I could come up with a catchy label with a great tasting wine, I might have something. Voila! She was right.

Tami’s brother-in-law, Greg Fricks, was importing fabrics and discussed importing wine with several of his friends, David Rush and Juan Pablo Selle. Selle was a Chilean native, so Chile was the obvious starting point. Tami went to Chile and found the perfect vineyard to produce the wine.
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Next, Tami knew that the wine had to tell a story. It had to do something that no other wine had done — relate to the person — or at least someone they knew.
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Sassy Bitch was born. Now, years later, there are a wide array of labels, but only Sassy Bitch combines the sexy harmony of old world elegance and new world taste. And remember, Sassy is not just a wine, it is an attitude. So whether you are having a fun night out with the girls, a small gathering at the house, or just need a night to blow off some steam, Sassy Bitch is truly for you! Enjoy!