You snooze — perhaps after partying all night — you lose. That's what happened to about 54,000 Stagecoach ticket-holders who missed an early afternoon four-song acoustic set from country star Dierks Bentley.

About 1,000 adoring fans, most of them women and most of them screaming, heard Bentley energetically perform his hits "Am I the Only One," "5-1-5-0," "Home" and "Sideways."

Bentley performed at the Toyota tent as part of a promotion to draw foot traffic to the unveiling of the new Toyota 4Runner. The gimmick worked, as throngs packed into the tent instead of starting the day late or catching one of the smaller early acts.

"This is a treat," Bentley said. "All those other Stagecoach fans too lazy to get here early are missing out."

Displaying a down-home friendly accessibility, Bentley made several references to loving the California cowgirl fashion sense.

"Boots, beers and bikinis — the three essential Bs; It's a strong look," he cracked.

Bentley is currently out on tour with Miranda Lambert, a headliner at Stagecoach 2012. He performs on the Mane Stage tonight, opening for Lady Antebellum. But he warned the crowd at the Toyota tent that he might be late for his own gig because his set time overlaps with another singer's.

"Y'all going to see Dwight Yoakam? I'll be there even though he finishes at 8:15 and I start at 7:45."