Sunday, May 3, 2020

7-Eleven Closer to Home is our Advantage

Fresher, faster, food
was the fundamental convenience underpinning the success of 7-Eleven according
to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. However, consumers
want more that than today and 7-Eleven understands that.

Elevating the
delivery platform at 7-Eleven by adding
incremental delivery companies and technology the consumers have adopted
including the ilk of Postmates, DoorDash and Flavor Delivery. Has resulted in expanding
delivery service in more than 90% of participating U.S. stores.

This is in addition to its proprietary
7NOW delivery app, and for added peace of mind, customers can request
contactless delivery for their orders, and they will be left at the door.

Chris Tanco, 7-Eleven Chief Operating
Officer stated, “How convenience is defined is completely different today than
it was just a month ago,”…“Our customers are now looking for more convenient
shopping solutions at home. Every day, 7-Eleven is working hard to come up with
new ways to ensure that people can still get the products they need and want in
the most convenient way for them.”

Grocerant niche Ready-2-Eat and
Heat-N-Eat staples plus, Milk, bread, eggs, pizza and a Slurpee drink, fresh
sandwiches and some 7-Select chips, coffee and a pastry, cold medicine, grocery
items and even energy shots.Understanding that mix & match meals, meal components, and staples
are key to success within the grocerant niche, 7-Eleven is now doing all the
right things according to Johnson.

So, the Postmates, DoorDash and Favor are
all app-based platforms that can be downloaded from the App Store or Google
Play or accesses by visiting their websites. Shoppers simply go to their
preferred delivery platform, search and select 7-Eleven from the list of
retailers, click on products to order and pay in the app.

Johnson stated delivery is a customer relevant
touchpoint today and 7-Eleven can deliver fast giving it is closer to consumers
than most grocery retailers or branded restaurants. Raghu Mahadevan, 7-Eleven
VP of Digital and Head of Delivery stated “7-Eleven customers crave convenience
and that’s what we’re here for, especially now when more customers are looking
to get what they need without leaving their house,” ..

Do your food
marketing ideations look more like yesterday than tomorrow? Interested in
learning how Foodservice Solutions®
can edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit us on our social media sites by clicking the
following links: Facebook,LinkedIn, or Twitter