The global direct-to-home (DTH) services market is expected to grow from $116 billion in 2019 to about $144.9 billion in 2020 due to an increase in demand for DTH services as there is a surge in TV viewership and subscriptions across the globe with people staying at home for self-quarantine/lockdown. The market is expected to stabilize and reach $136 billion at a CAGR of 4.1% through 2023.

The Direct-To-Home (DTH) services market consists sales of DTH services provided by broadcasting or streaming service providers and the products related to it. The Direct-To-Home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers home/TV anywhere in the world. The DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in Standard Defination (SD), High Defination (HD), and Ultra High Defination (UHD) with basic and premium subscription plans.

The interactive TV services is a current trend that is enabling the Direct-To-Home (DTH) services. The interactive services can be anything that can be accessed for movie-on-demand, video conferencing, e-mail, etc. Video conferencing, social media networking and streaming TV content have been growing rapidly due to an increase in demand for Direct-To-Home (DTH) Services. According to PwC’s Entertainment and Media Outlook, the interactive services have been providing by DTH service providers to change the user interface. The television industry has been transformed several times to survive by giving tough competition to OTT players. The DTH services are adding many interactive services and games along with channel broadcasting to change the user experience.

The global direct-to-home (DTH) satellite tv services market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the direct-to-home (dth) satellite tv services market in 2019.

The Direct-To-Home (DTH) services market covered in this report is segmetned by type into standard TV, HD, ultra HD and by end-user into residential , commercial, on-vehicle.

The growth in demand for ultra HD quality content is driving the Direct-To-Home (DTH) services market. The Ultra High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. USA stands at the top position in the growth of the 4K/UHD market followed by the UK, France, Germany, China, etc. The DTH service providers such as AT &T, DirecTV are also upgrading their channels to stream at 4K/ UHD quality. The demand for Ultra HD televisions is growing very fast because they are energy efficient and provides higher quality video content. The Ultra HD market is growing at the rate of 1.53%, as it recorded $120.47 billion in 2019 and it will reach $127.99 billion by 2023. Therefore the demand for UHD is driving the market with the rise of Direct-To-Home (DTH) services and OTT applications.

The signal latency is hampering the Direct-To-Home (DTH) services market. The term latency in transmission and broadcasting satellite signal is explained as the time taken for traversing signal from the server to an end-user. Due to the increase in online streaming activities, the streaming latency has been reduced which is the relative delay between the TV streams delivered over an IP network compared to traditional distribution via satellite, cable or terrestrial broadcast. The MUX news article says that the latency is very complicated to derive for every segment, For video segment, the range for streaming latency is given as 1 second – 4 seconds. The low latency streaming should be adopted by every DTH provider to avoid the high cost, but there is no standardization in signal latency for video content broadcasting or streaming. Higher the streaming channels the latency should be reduced vice versa.

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