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Not, perhaps, since the printing press’s invention has European culture experienced so much upheaval. The very underpinnings of the notion of culture and of its modes of production, socialisation and appropriation are under attack. I am speaking, of course, of culture’s integration in the creation of economic value. This integration process has accelerated since the beginning of the 1980s through, on one hand, the globalisation and increasing pervasion of finance in the economy, and on the other, the onslaught of so-called “new technologies”.