Social Media (7)

Perhaps not right now but in light of what the CEO (Mark Zuckerberg) has said it may well be on the cards at a later date.

So it seems that Facebook pages will be seen less and less in your Facebook stream over the coming weeks and months due to a recent post made by Mark Zuckerberg on how pages are distracting from Facebook's goal. "Facebook has always been about personal connections".

Further into the article Mr Zuckerberg also mentioned that "We feel a responsibility to make sure our services aren’t just fun to use, but also good for people's well-being." Understandable.

In short, pages won't be going anywhere but as stated in the post: " when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good."

Clearly brand pages are there to promote brands and Facebook (as stated) was never intended for this purpose.

Here's the post in full...

Social media TRULY can make or break a business online these days and that's never been truer than when one of your staff, or you, gives a customer particularly good (or bad) service.

Imagine the scenario...

You own a bakery (No, not Amy's Baking Company which closed down I believe due to a social media campaign that seriously backfired after Chef Ramsey visited), or a small restaurant. Now let's say you've just served the best cake and coffee in the entire world to a new customer.

Anyone who's designed websites for more than a few months will probably know what a Call To Action (CTA) and user or sales funnel is so I'm going to assume that you're in a position where you've designed your website and created a funnel that works well and you simply need more organic traffic.

The method that's outlined here is simple, easy to follow and if used allows you to spend more time attracting the right kinds of followers in order to engage with them through social or other mediums and convert them through your website.

First of all I just want to thank you for getting here and taking the time and trouble to read this. Clearly you, like me, would like to increase your Twitter following and I'm also going to assume that you're looking to do this yourself and grow your followers organically.

If that's not the case then I'd suggest you buy followers (like many do) as this article is not about that. I have always preferred organic over paid results. It takes time and effort but it's well worth it in the long run.

Attract • Engage • Convert

Social media is probably the single most important mnethod of communication with prospective clients these days. Even without knowing the statistics anyone can see that if you have a social account and use it to attract a new audience then this in turn convert this audience through a process of engagement.

Leveraging social or "#GrowthHacking" as it has come to be known more recently is no new phenomenon, it has simply evolved.