Good marketing photos are extremely important in the process of getting your home sold. For example, I recently sold a property in just 56 days after it was previously listed for 180 days with another agent and didn’t sell. I believe the big difference in what I did and what the previous agent did was the marketing photos.

As you can see, starting at 0:39 in the video above, the first thing that people saw when viewing this home online was snow on the ground. They didn’t change that photo throughout the entire six months that the home was on the market. At 1:05 in the video, you can see the difference in the photo of the front of the home that I posted. My photos were color-enhanced, had rich green grass, and didn’t have any cars in the driveway.

Another mistake this previous agent made with photos was not using a wide-angle lens. The colors were dull and the space looked cramped. We used a wide-angle lens, showed the space off well, and color-corrected the photos.

As for the dining room photos, the big glare in the mirror was extremely off-putting. We used better angles, staged the property slightly, and showed the space of the room with a reverse angle.

The picture of one of the bedrooms really cracks me up. The focal point of the photo ends up being a tangled mess of wires and a mini-fridge. We decluttered the room, staged it, and it looked so much better afterward.

The house only has one bathroom, so it has to look good in photos. The previous agent took a dark, blurry photo of the bathroom. We used a much better angle, a clearer picture, and the results speak for themselves.

As you can see, the photos were a big reason why we were able to get the home sold in just 56 days. If you have any questions for me about this topic or about anything else related to real estate, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.

About Ben Parojcic

Ben is just a regular hard-working guy who was blessed to find his forte in life—serving people’s real estate needs. In business for 25 years, Ben began his career first as an investor, buying and renovating his first home immediately after graduating from Cleveland State University. Since then, Ben has had the privilege of selling over 1100 homes and today routinely sells over 50 homes a year. He is in the ReMax Hall of Fame for his high production and is ranked by Realty Track in the top 100 of all agents in the state of Ohio. Ben has had the rare opportunity of being selected as a listing agent by institutional clients such as Bank of America, Ocwen, Department of Veterans Affairs and Strategic Asset Management.