Thursday, June 25, 2009

Moving Mountains: Unique World Youth Gathering in Solferino Italy

Right now, thousands are gathering in the fields around Solferino, northern Italy (birthplace of the International Red Cross and Red Crescent Movement) to commemorate 150 years of the Red Cross. This is a remarkable event in many ways - youth representatives from some 150 countries will be present and will spend the next days working on a declaration to bring about positive change and to identify, from their perspective, what are the real contemporary humanitarian challenges that need to be addressed. Importantly, from a media guy's point of view, this event will also be a rare opportunity to listen and learn from a global representation of the younger generation on how we, as humanitarian organizations, can better engage with and more effectively communicate to our emerging activists, journalists, leaders and decision makers. There is also a special focus on harnessing new media technologies in a genuine effort to reach out and make that conversation with youth. Here below, to give you a flavour of the event, the first video diary, fresh from 'the field', produced by and for our Youth on the Move as part of our global Our World. Your Move. campaign.