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Initiative

Bossa

Skybound Entertainment

Future US Inc.

SUMMARY

Hyundai had a partnership with The Walking Dead TV show as
a way to build relevance with Gen Y. However, among a highly
passionate fan community, vehicle integration wasnt enough to
get them engaged with Hyundai. So rather than interrupting these
fans, we involved them with our Walking Dead Chop Shop to build
the ultimate zombie survival vehicle. In doing so, we saw over 46k
Hyundai Chop Shop vehicles built, a 71% lift in social sharing, and
60% return visits to the brand. We knew we had something relevant
that connected with this community.

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CASE STUDY

CASE VIDEO

Hero Medium: Mobile/Tablet

Medium Featured On Video: Consumer Involvement,Interactive,Sponsorship