Marketing & Selling: Tuna Back in Favor

The report from Detroit went
almost unnoticed last week, but it marked the end of a painful episode
for a $277 million U.S. industry. In an out-of-court settlement, the A.
& P. and the Washington Packing Corp., a small San Francisco
cannery, agreed to pay $226,500 to the families of two Detroit women
who died from botulism in March after eating a bad can of A. & P.
tuna packed by Washington. After months of watching its sales dive
because of the botulism scare, the tuna industry is now convinced that...