Starting on the radio in 1947, "You Bet Your Life" made its television debut in 1950 and aired for 11 years with Groucho Marx as host and emcee alongside announcer George Fenneman. Sponsored (conspicuously) by Dodge DeSoto, the show featured contestants working as a team to answer questions for cash prizes. Contestants answered questions, tried to guess the secret word, and were sitting targets for Groucho's incredibly quick wit.