These should be targeted at a time and/or location that’s likely to optimise engagement.

Average transaction value

Increasing average transaction value is another way to boost value per customer. This requires an intimate knowledge of their buyer behaviour and incentives that have been proven to work in the past.

Encourage customers to purchase more products at once by providing bundle deals (e.g. purchase two items and get half off a third) or by setting a clearly defined time frame (e.g. spend £20 in-store today and receive £5 off your bill).

Stock and resource allocation

Stock management

Increase value per customer by ensuring you always have the right stock in the right places at the right times.

Monitor your customer’s purchasing behaviour – including what items have been purchased, when, where and how (e.g. online/offline) they were purchased.

Overlay this data onto a map and share with your logistics team to fine-tune your inventory management.

Branch improvements

Increase value per customer by improving the overall customer experience. Persuade customers to return repeatedly by ensuring their interactions with your company are positive and memorable.

Track total customer numbers within a store’s catchment area and how regularly they’re inclined to visit. Then, use this data to decide which branches are cost-effective to upgrade and where to deploy staff to ensure a seamless customer experience.

While this would once have been a major challenge for brands that operate on a national scale, advanced location intelligence software has streamlined the analysis process and enabled data to be conveniently visualised using mapping software.

Discover how Periscope® can give you the level of insight you need to optimise resource deployment and gain additional value per customer.