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R. L. Polk-Autotrader Role Of The Internet In New & Used Vehicle Purchase Process

The Internet has become an increasingly important component of the vehicle purchase process. That’s why Polk recently teamed up with AutoTrader.com to conduct a study of recent buyers of new and used vehicles.

The results of the study provide fascinating insights into the role, influence and perceived usefulness of automotive websites in the vehicle purchase process, including:

How the Internet compares to other information sources in terms of usage and influence Which sites (dealer, manufacturer, third-party) are most used during the shopping process The type of information that consumers expect to find online

Get the details about how consumers shopping for vehicles use the web by downloading our latest Polk View