SITUATIONTrueBlue had just rebranded its long-standing LaborReady, CLP and Spartan brands as PeopleReady. The new brand website needed to deliver the functionality of a temp-staffing giant, and the convenience and functionality that hiring managers and gig-laborers were coming to expect. It also needed to assure shareholders that this rebrand was a step in the right direction.

CONTRIBUTIONAs TrueBlue’s Creative Director, I served as the visual brand language steward between the design agency developing this site and internal creative resources.

RESULTSThe PeopleReady site was successfully launched with inspiring functionality and a UI aesthetic that complimented the newly minted brand guidelines.

TrueBlue

SITUATIONTrueBlue’s website had historically been an investor relations portal. They now needed a website that represented the company’s range of staffing services not only to investors but also to customers and employees.

CONTRIBUTIONWorking with internal and external UI/UX resources, I led the creative development of several iterations of this new site.

RESULTSA web development agency specializing in investor relations websites was employed to provide the final solution. They based their solution on TrueBlue’s design assets and best practices.

CONTRIBUTIONWorking as Creative Services Manager, I supported the new digital manager in his goal of developing a web presence that presented all the Cascade sub-brands with a familial link back to the Cascade parent brand, while providing stand-alone value propositions and best practices in direct selling functionality.

RESULTSThe salesforce was streamlined with the best-of-the-best remaining and the new sites were successfully launched, bringing Cascade into alignment with current, direct-to-consumer selling practices.

Snohomish County

SITUATIONSnohomish County needed a new quintessentially Northwest website for their Sno-Isle library branches. They wanted a UI that fixed their messaging hierarchy problems and invited users to come and explore. The site also needed to provide robust search functionality with an easy-to-use interface.

CONTRIBUTIONAs Web Designer, I provided them with several concepts for site architecture. Once they chose the best functional approach, I moved to design. They had me visit some of their libraries to see the colors and textures that their interior designer had chosen. I had fun blending texture color and 3D effects into a design that solved their information hierarchy problems and gave them a workable skin to apply their robust search engine.

RESULTSSno-Isle got a website that aesthetically pleased the marketing team, worked well for their back-end programmers, and provided their members with a fun, friendly and informative experience.

Priority Traffic

SITUATIONEmergency Communications Professional Dave Lovrak started an educational lecturing company and needed a new web presence.

CONTRIBUTIONStarting with a mini Brand Gravity session, I discovered Dave’s deepest motivations for going into this business and his hopes for his customers. I conducted competitive research and then outlined the navigation and content for his site. Dave is a great writer. I helped him edit, based on the Brand Gravity work. I designed the website in Squarespace.

RESULTSDave successfully launched his business and his bookings are filling his calendar. He has received many compliments on his website.

Berg-Andonian

SITUATIONJoe Berg just left a large insurance benefits company to go back into business for himself and with his partner Kirk.

CONTRIBUTIONStarting with a mini Brand Gravity session, I discovered Joe and Kirk’s deepest motivations for going into business for themselves and their hopes for their customers. I conducted competitive research and then outlined the navigation and content for their site. I wrote much of the content of the site and designed it in Squarespace.

RESULTSBerg-Andonian has successfully launched their business and has never looked back.

Dotti Gallagher Consulting

SITUATIONDotti Gallagher was branching out with her own marketing consulting business and needed a well-organized presentation of her vast experience and capabilities.

CONTRIBUTIONWorking with Dotti’s excellent content, I provided her with a quick and effective website solution that allows potential clients to easily explore and connect.

RESULTSDotti’s site has performed well for her, and she is very busy today.

Frontier Farms

Joe Yelverton Photography

SITUATIONAlaskan photographer Joe Yelverton needed an online platform to share his recent work to attract grant money and gallery opportunities.

CONTRIBUTIONI helped edit the content and curate the images as I built the website.

RESULTSJoe continues to secure new funding for projects and is showing his work regularly.