I think we can all agree: there’s this general perception out there that the doctor’s office can be a pretty scary place, right? Well, not always.

We were recently approached by the folks over at CareStream who sought to market the features and benefits of the company’s new ultrasound system, making it more approachable to patients and sonographers, alike. The campaign included an interactive 3D paper replica of the new unit in addition to a letter and users manual packaged neatly into a box.

Hours after the 1,400 finished models started to reach the hospitals, the buzz had already begun.

And this isn’t the first time we’ve worked with the company. We actually produced a miniature paper x-ray machine that you can view on our website here.