OppGenetix

Contact

Win online. Grow offline.

Are you tired of your marketing agency not communicating and failing to provide high quality growth strategies? We've heard the story countless times. This is why we make it our focus to help goal-oriented companies grow and win online.

Award-winning digital agency with full stack digital capabilities to help identify, target, and convert your best customers.

Unlike many digital agencies, we do not work with just anybody. We exist to help companies that have a growth goal they’re trying to achieve. That goal could be a small business trying to add $1 million in new revenue this year, or a Fortune 100 company working to scale their in-house marketing across digital.

At our core, we help solve the unique challenge of how to leverage digital channels to drive new customers for your business. We accomplish this through data-driven channel strategies, creating better customer experiences, and leveraging business intelligence from progressive data and audience tracking.

OppGenetix was faced with the challenge of doubling BrewDog’s total attendance of their Annual General Mayhem event with a goal of 8,000 attendees and less than a month until the event. After meeting with the BrewDog marketing team to better understand their target audience for the AGM event, OppGenetix developed a digital strategy that helped BrewDog completely sell out the event, exceeding their initial of 8,000 attendees by

OppGenetix was faced with the challenge of doubling BrewDog’s total attendance of their Annual General Mayhem event with a goal of 8,000 attendees and less than a month until the event. After meeting with the BrewDog marketing team to better understand their target audience for the AGM event, OppGenetix developed a digital strategy that helped BrewDog completely sell out the event, exceeding their initial of 8,000 attendees by

OppGenetix provided PPC services to the client to increase lead generation. They ran ads through Google and tracked the success of keywords to optimize performance.

The Reviewer

1,001-5,000 Employees

Columbus, Ohio

VP, Construction Company

Verified

the reviewer

VP, Construction Company

Real Estate

1,001-5,000 Employees

Columbus, Ohio

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

4.0

Willing to refer:

5.0

the review

"They make their work approachable and understandable..."

Feb 28, 2020

The Review

Feedback summary:

As a result of the collaboration with OppGenetix, the client increased the number of leads generated while minimizing the cost of managing PPC campaigns. The team is collaborative and communicative. They're logical in all their work.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of corporate marketing at a residential home building company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OppGenetix?

We wanted to utilize PPC and SEO to drive sales leads.

SOLUTION

What was the scope of their involvement?

Their main involvement is managing PPC through Google Ads. On a daily basis, they do ad copy and keyword changes, as well as visual optimization, to increase leads. Their team helped us define our strategy and implement it.

What is the team composition?

I’ve had one primary point of contact who is one of the partners at their firm. There are five additional team members that we’ve interacted with.

How did you come to work with OppGenetix?

I met the founder of OppGenetix through networking and we built a relationship for several months prior to discussing doing business together.

How much have you invested with them?

We’ve invested over $1.2 million during the course of the engagement.

What is the status of this engagement?

We began our ongoing relationship in September 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We monitor the conversion rate from traffic to lead. We also look at the cost per click versus who becomes a customer. They are brilliant at what they do, and we are able to adapt based on what we see in the metrics.

How did OppGenetix perform from a project management standpoint?

They make their work approachable and understandable, involving the client in the process. They’re very communicative, in person and virtually. We communicate through emails and phone calls in addition to occasional in-person meetings.

What did you find most impressive about them?

Unlike other vendors who are only concerned with generating leads, they care about if the leads we get convert into paying customers. One of the founders has an accounting background, and his expertise has helped him instill a very logical methodology with their team.

Are there any areas they could improve?

A great agency doesn’t always have to agree with the client, it is okay to push back a little or disagree.

Do you have any advice for future clients of theirs?

It’s important to put everything on the table so they can understand your company holistically. Additionally, it might take more time to see results, but the improvements they make lead to sustainable growth over time.

5.0

Overall Score

5.0Scheduling

ON TIME / DEADLINES

4.0Cost

Value / within estimates

They may not be the most affordable option, but they offer great value.

OppGenetix designed and manages the website of a small weight loss clinic. They also perform digital marketing through ads on Facebook and other social media.

The Reviewer

1-10 Employees

Naperville, Illinois

Dr. Amanda Borre

President, Lifelong Metabolic Center

Verified

the reviewer

President, Lifelong Metabolic Center

Dr. Amanda Borre

Health, Wellness, & Fitness

1-10 Employees

Naperville, Illinois

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

4.0

Willing to refer:

5.0

the review

"We have a good system day to day and the workflow is easy."

Feb 06, 2020

The Review

Feedback summary:

Thanks to OppGenetix's work, the client has enjoyed an added $2000 in monthly revenue. The workflow was effective, and the collaboration smooth. The team is personable while being results-driven; they handle challenges exceptionally well.