Reach beyond your direct contacts

Is any of you involved in creating awareness/enablement campaigns for end users that you are not in direct contact with? The challenge is to get your contacts to reshare the posts you send them.

I am involved in such situation and having quite a challenge with these gatekeepers.

Aside from - promoting the adoption value of these campaigns - not calling them "campaigns" so they do not get confused with marketing tactics- making them conveniently available to follow their deployment schedule- offering the capability to understand the reach and the impact on usage

I am thinking about - offering gifts certification when we can see total shares in hundreds or thousands- providing access more often to goodies like infographics, videos, etc.