Stuart Matthews is a graduate in Marketing from the Financial Institute of Canada in 1985; and the Grant MacEwan University with an Arts & Cultural Marketing Program Certificate. As well, he has two management training diplomas in marketing. His career continues some 33 years later. Stuart has worked in interactive media for the past nine years and in traditional media for three decades.

Stuart’s career has encompassed all aspects of marketing and advertising from strategic business planning and marketing research to media buying and direct marketing, to creative and art direction. A true ‘marketing generalist’ – a problem solver with a deep understanding of the importance of the sales process and branding.

He has been responsible for ad budgets up to seven million dollars for local, provincial and national Canadian campaigns – including creative development, utilizing all media. His specialty is direct mail, which lead to writing websites.

Formerly marketing manager for a Canadian national retailer, and consultant to the University of Alberta, (Faculties of Medicine, Development, Extension and Law), and The City of Edmonton. Stuart’s wide-ranging marketing and consultancy experience also includes banking, political parties, universities, cities and municipalities, businesses and associations.