Further Transformers 4 and 5 details emerge

Last week Licensing.biz reported that Hasbro CEO Brian Goldner had all but confirmed the Transformers sequels after meeting with Paramount officials to discuss the projects.

Movie news sites are now reporting that Transformers 4 and 5 will be filmed together in a move to cut production costs. There are also rumours that Jason Statham could take over from Shia LaBeouf’s as the lead protagnoist for both films.

The last installment of the series, Transformers: Dark of the Moon, has so far grossed way over $1 billion worldwide this year.

Around the time of the film's release in June, Transformers action figures became the category leader and helped grow the sector by 6 per cent (NPD June 2011).

Transformers was the industry's second most successful brand in July after Cars, according to the NPD.

Since launching in 2009, Hasbro Studios has transformed some of firm’s biggest properties into smash hits on both the big and small screen. Executive VP/chief content officer at Hasbro, Stephen Davis, tells Billy Langsworthy about the firm’s approach to bringing its toys to life in this way.

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.