He sent a midget to the plate in St. Louis, inadvertently caused a fan riot in Chicago and brought the first black player, Larry Doby, into the American League in Cleveland

By Janice Harayda

One of the first things I asked my new co-workers after I moved to Ohio to become the book editor of the Plain Dealer was, “What are the best books about Cleveland?” Many people mentioned the memoirs of the most colorful owner in the history of the Cleveland Indians, Veeck — As in Wreck : The Autobiography of Bill Veeck, by Bill Veeck with Ed Linn, with a foreword by Bob Verdi (University of Chicago Press, $16, paperback).

I later learned that ardent baseball fans regard this straight-talking book as one of the best ever written about the sport. And its admirers include the ex-baseball commissioner Fay Vincent, who listed it among his five favorites in the Wall Street Journal earlier this year.

“Bill Veeck’s memoir is an irreverent and funny account of his days as an unorthodox baseball owner — and indeed he did try some silly tricks to draw crowds,” Vincent wrote. “Sometimes he went over the line, as with Eddie Gaedel, the midget he sent up to bat for the St. Louis Browns in 1951, and ‘Disco Demolition Night,’ which turned into a fan riot in 1979, when he owed the Chicago White Sox. But Veeck also made a serious and singular contribution to the game in 1947 when, as the owner of the Cleveland Indians, he brought the first black player, Larry Doby, into the American League. But because Jackie Robinson preceded Doby into the major leagues by a few months, both Doby and Veeck have been somewhat overlooked … Bill Veeck may have been a bit of a wreck, but he deserves much more attention and credit than he has received.”

One sign of the enduring importance of Veeck — As in Wreck is that its latest edition comes from the distinguished University of Chicago Press (which, it’s safe to say, is not going to be publishing Dennis Rodman‘s Bad as I Wanna Be a half century from now). You might say that the book, first published in 1962, is the rare sports memoir for which fans still wave the literary equivalent those red-and-white Tribe towels that you’ve seen if you’ve watched the American League Championship Series. You can read an excerpt from Veeck — As in Wreck on site for the University of Chicago Press: www.press.uchicago.edu/Misc/Chicago/852180.html.