The highly competitive annual awards program features the most unique and exciting new products for cats and cat lovers as selected by the editors of Cat Fancy magazine. Showcased in the December 2010 issue, the EVO cat products were acclaimed by a product judge with “I like that they’re grain-free, so my chubby cat won’t be getting extra carbs – and she loves the way they taste!”

EVO Weight Management cat food and Wild Cravings cat treats competed against the top cat products throughout the nation. EVO, quite unlike traditional diets, is grain-free in a low-carbohydrate and high-protein formula, making it an excellent choice for our feline companions.

“We are very excited to receive this award from such a prestigious publication within the pet industry. Cat Fancy’s Editor’s Choice seal has become a symbol of pet product quality and innovation that pet parents know and trust,” said Don Scott, President of Natura. “We created the EVO weight management options to meet the varying needs of pet owners, and we’re very proud to be recognized for developing the new food and treats.”

EVO Weight Management Adult Cat Food features grain-free, low-carbohydrate, protein-rich pet food for healthy weight loss. By removing all grain from the diet, EVO minimizes starch or carbohydrate intake while maximizing the concentration of protein. In fact, EVO provides high-quality protein at a level that is among the highest available.

EVO Weight Management is formulated to help maintain lean muscle mass and increase dietary protein. Because it is nutrient enhanced with at least 125% of each essential nutrient’s required level, it can also be used for active weight loss.

"We are especially excited about the EVO Weight Management cat treats. Giving treats to our beloved pets is just one of the many ways we can show them that we love them. Natura hopes that with these new options, we can all help make sure that the loving treat is also a healthful one,” said Sally Perea, DVM, MS, Diplomate of the American College of Veterinary Nutrition and Natura’s Senior Nutritionist.

EVO Wild Cravings Weight Management Cat Treats feature a grain-free, lower-carbohydrate and high-meat approach to treating that can help keep cats fit. These treats provide an excellent option for cat caretakers who wish to feed a treat rich in nutrients like L-carnitine which can help a cat achieve or maintain an ideal body condition when fed in conjunction with EVO Weight Management cat food.

More like what your pet would have eaten in the wild, EVO® dog, cat and ferret foods and treats combine the advantages of grain-free, high-protein nutrition with the benefits of a low-carbohydrate diet for pet health, strength and vitality. EVO’s revolutionary, nutrient-rich formulas fuel pets’ inner performance. For more information about EVO, please visit www.evopet.com.