ITEM m6

Packaging

Client

medi GmbH & Co. KG, Bayreuthrlc | packaging group, Hannover

Design

Leo Burnett GmbH, Frankfurt/Main

Production

Jennifer Leinenbach, medi GmbH & Co. KG

For the ITEM m6 stocking and shape-wear line a customised packaging solution was developed that can be opened like a book and is easily reclosable with a “click”. Hence consumers can open the packaging directly at the point of sale to convince themselves of the product quality. Each stocking is displayed in the corresponding colour on the back of the package and thus already visible from the outside. The clear colour contrast – white for women and black for men – provides a strong presence on the shelf. The soft-touch lacquer finish gives the package a velvety surface, thus reflecting the high wearing comfort and perfect fit of the hosiery against the body and emphasising its evident feel-good factor.