Burger Project: Neil Perry's casual burger joint

Last week we joked about breaking the news on the second Neil
Perry venture in two weeks (Spice Temple
Sydney's yum cha, the bar menu at Rockpool).
Another week, another Neil Perry project, we thought. And what do
you know? It looks like Perry has taken the idea to heart.

Yes, folks, he's at it again. This morning he announced the
launch of Burger Project: a smart-casual burger
joint, the first of which is set to open at World Square in
Sydney's CBD in October.

The core offer is a more accessible (read: cheaper)
interpretation of the burger served at the bar at Rockpool Bar &
Grill (pictured), the one that sparked the burger wars of
recent years.

The Burger Project version will be made from grass-fed chuck
steak that's ground on the premises and teamed with top-notch
lettuce, tomato, pickles, onions, cheese and a secret relish.

"It has been created from our desire to take what we see as one
of the great burgers of the world to the people, making it the
'people's burger'," says Perry. "High quality, accessible and
affordable."

The menu will also offer the likes of hot dogs, wings, chips,
old-fashioned shakes and house-churned ice-cream alongside the main
event. (We're hoping the spicy pork burger from the bar at Spice
Temple also makes an appearance.)

Architect Grant Cheyne's design for the space alludes to the
connection with the larger Rockpool family, and the World Square
venue will feature an open kitchen and indoor-outdoor seating for
up to 100 patrons.

Should this first outpost be a success (and it seems like a
reasonable bet), Perry hopes to expand the Burger Project with
outlets across the nation and, eventually, overseas.

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