CakeMail 3.1: New Engagement Data

One of the great new features of CakeMail 3.1 is a new metric we call Engagement.

Now end users can have a better sense of list quality and their relationship with subscribers. This new metric we’ve included in CakeMail 3.1 is available for every contact list in an account, providing a star ranking out of five for each list. The average click and open rates for the last 6 months are combined and given a grade out of 10. Half a star = 1 point. The higher the stars, the better the list. It’s as easy as that!

To view engagement data for your existing lists, log in to your (end user) CakeMail account and navigate to the contact lists tab. The engagement data is displayed in the summary information, or can also be accessed in the full list view.