The Social Media Marketer http://www.interactmedia.com/social-media-marketing-blog/Social Media Marketer60http://www.interactmedia.com/social-media-marketing-blog/bid/74931/How-To-Turn-FaceBook-Likes-Into-Leads#Comments0How To Turn FaceBook Likes Into Leadshttp://www.interactmedia.com/social-media-marketing-blog/bid/74931/How-To-Turn-FaceBook-Likes-Into-Leads<div>
<p>It feels good when people like you on Facebook. But if you’re running a business your goal is sales and increased revenue. If your fans aren’t buying, you can’t “make it up in volume” as the old joke goes, no matter how many fans you have.</p>
<p>However, transforming your fans into leads will help you:</p>
<ul type="disc">
<li>
<p>“Make new friends, but keep the old” – attract new customers while maintaining your current base.</p>
</li>
<li>
<p>Increase traffic, to improve your search engine ranking and strengthen product-brand association.</p>
</li>
<li>
<p>Make more money, increasing both volume of purchases and purchase amount.</p>
</li>
</ul>
<p>Try a few of these ideas to boost the value of your social media marketing:</p>
<p><b>Do they really know what you do or sell?</b></p>
<p>You shouldn’t assume others know your products or services. Facebook interactions should focus on providing great content that’s informative, interesting or useful enough to share. But ultimately your goal isn’t entertainment or education, it’s sales. And that’s the bottom line even if you’re in the entertainment or education business.</p>
<p><b>Think like a customer. </b></p>
<p>Everyone loves a great offer, but it has to be compelling to customers, not you. What’s in it for them? Would you bother to respond to your offer? Is it so exciting that you’d want to tell your friends about it, too?</p>
<p><b>Plan ahead.</b></p>
<p>Don’t just put something out there and see what happens. Assume your campaign will run a couple of weeks, or even a bit longer, and plan what you’ll do to build and sustain momentum throughout that time, to drive traffic to your Facebook site and offer. How will you define “conversion” from this offer (sign-ups, sales, etc.).</p>
<p><b>Use the Facebook “Like Gate.”</b></p>
<p>This is just common sense. Require Facebook visitors to Like you in order to see your offer. It’s an instant reward -- one simple act and already they’ve received something from you for free. Also require them to sign up to get the reward, to start capturing some information about them. But keep that form super-short – just an email address, for instance.</p>
<p><b>Offer exclusive content.</b></p>
<p>Membership is supposed to have its privileges and in the world of social media marketing your communities expect to be “special.” After all, they became a fan to be part of your club. Once they like you, you can offer them an exclusive or first-peek, downloadable reward only for Facebook fans.</p>
<p><b>Use an integrated, comprehensive approach.</b></p>
<p>Social media marketing is just like any other marketing campaigns. Use all your tools -- Twitter, LinkedIn, email, your blog, in-store or in person – to reach out to prospects and give them the most ways to respond.</p>
<p>Tailor your promotional message to fit each delivery method and audience, because what you say to your Twitter followers should be different from how you speak to your LinkedIn groups or blog readers. Fail to do this and you’re undermining one of today’s most important social media marketing fundamentals – personalization.</p>
<p><b>Keep doing what works.</b></p>
<p><a href="http://www.interactmedia.com/social-media-marketing-blog/bid/73906/3-Facebook-Metrics-That-Really-Matter" target="_blank">Repeat only those things that bring top results</a>. Don’t keep doing the same thing over and over again, even if it was stupendously successful the first time. Facebook users will quickly get bored (“been there, did that”). Instead, keep it fresh with new, varied offers and ways to respond so they look forward to seeing what you’ll do next.</p>
<p>And don’t forget to reward your fans for sharing, especially if their friends actually buy from you.</p>
<p><b></b><b></b><b></b><a href="http://blog.hubspot.com/blog/tabid/6307/bid/28657/6-Guaranteed-Tactics-to-Turn-Facebook-Likes-Into-Leads.aspx" target="_blank"><b>Leverage your Facebook page better</b><b>.</b></a><b></b><b></b><b></b></p>
<p>Use cross-promotion within your page to help keep it fresh and visually interesting. Try using your profile picture to highlight your newest offer, or link from pages in your Info section to your offers. It’s the same concept as cross-linking in both directions between your blog and website, etc. It keeps your visitors focused on what you most want them to see, in this case your Facebook offer, regardless of where they are when they find you (remember, easy to find, easy to respond).</p>
<p>Social media marketing is an investment in your business future, so getting a strong <a href="http://www.interactmedia.com/social-media-marketing-blog/bid/73679/Social-Media-ROI-6-Goals-To-Reach-For" target="_blank">return on that investment</a> is key. Attracting lots of fans is a first step in the right direction. But turning Likes into Leads will move you closer to success.&nbsp;</p>
</div>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/74931/How-To-Turn-FaceBook-Likes-Into-Leads&bvt=rss">Marianne PrattThu, 03 May 2012 13:22:00 GMTf1397696-738c-4295-afcd-943feb885714:74931http://www.interactmedia.com/social-media-marketing-blog/bid/71883/Social-Media-Strategy-For-Your-Local-Market#Comments0Social Media Strategy For Your Local Markethttp://www.interactmedia.com/social-media-marketing-blog/bid/71883/Social-Media-Strategy-For-Your-Local-Market<p style="text-align: center;">&nbsp;</p>
<p>When it comes to building your local target market through social media strategy, it's best to explore your many options. When it comes to social media, the following four networks are great for creating an online presence for your brand within your local market:</p>
<ol>
<li>
<p><b>Facebook Fan Pages –</b> <a href="http://www.contentmarketinginstitute.com/2012/01/amy-porterfield-shares-facebook-techniques/" target="_blank">FB fan pages</a> are a great way to profile your brand online. They are crawled by search engines, which means SEO optimization helps to put them at the top of search engine results. By using local keywords, such as your company's city, you can target your marketing to local markets.</p>
</li>
<li>
<p><b>Twitter –</b> Twitter allows users to find and follow businesses based on keyword searches. Therefore, by referencing your local market in your profile, as well as your tweets, you raise the chances of being followed by local tweeters.</p>
</li>
<li>
<p><b>LinkedIn –</b> This is the social network that was created specifically for businesses. Network members can find you based on your industry. Your business can also be targeted based on location searches, raising your brand awareness within your local market.</p>
</li>
<li>
<p><b>YouTube –</b> Many online users have heard of YouTube. But, it's amazing how many businesses don't know the benefits of using <a href="http://www.reelseo.com/seo-for-video/" target="_blank">YouTube social media strategy</a> for marketing purposes. Not only does it provide a cost efficient way to showcase a commercial online, it's great for targeting a specific group. By using SEO keywords within your tags, you can ensure that your local market is targeted to view your marketing videos.</p>
</li>
</ol>
<p><strong>Local Targeting Social Media Networks</strong></p>
<p>Some social media networks specialize in promoting your business to local markets. Many are free to set up your business profile. They provide great tools for <a href="http://www.interactmedia.com/social-media-marketing-blog/bid/69287/Are-You-Tracking-Your-Social-Media-Marketing-Results" target="_blank">monitoring and tracking your traffic</a> statistics. Here are four of these local social media strategy networks:</p>
<ol>
<li>
<p><b>YELP –</b> This is an online guide that helps users find interesting places within a specific city. Places to eat, exercise, dance, shop, even play can be found based on city-wide searches. Yelp also provides reviews and feedback on local companies.</p>
</li>
<li>
<p><b>Insider Pages –</b> This provides the same social media strategy highlights as YELP does, profiling companies that can be searched for within local city markets.</p>
</li>
<li>
<p><b>CitySearch –</b> This platform is like YELP and Insider Pages in some ways. CitySearch provides business information by categories. These categories are set-up to profile businesses within a local city area, as well.</p>
</li>
<li>
<p><b>MerchantCircle –</b> This is an business directory service that acts almost in the same manner as traditional yellow pages websites. The difference is that MerchantCircle combines their directory with business social networking sites to help market your business online. This <a href="http://www.interactmedia.com/social-media-marketing-blog/bid/70713/5-Tips-for-More-Efficient-Social-Media-Marketing" target="_blank">social media marketing</a> can be targeted towards a local market for your social media strategy.</p>
</li>
</ol>
<p><strong>Integrating Your Content Blog with Your Social Media Strategy</strong></p>
<p>Your social media strategy should aim to <span style="text-decoration: underline;"><a href="http://www.interactmedia.com/social-media-marketing-blog/bid/71390/How-To-Integrate-Your-Blog-With-Your-Social-Media-Accounts" target="_blank">integrate with your content blog</a></span> to gain more exposure. The more exposure your site gets through online searches, the more traffic is driven to your site. This integration process is vital to your site's success. When your social media strategy is aimed at targeting local markets, you help to create a presence for your brand that helps to also bring foot-traffic to your business. Here are a few tips for this local social media strategy:</p>
<ul>
<li>
<p><b>Online Reviews –</b> Allow and encourage your online visitors to write reviews and testimonials about your products, services and business. Press releases and other news, highlighted on your social media networks can help to spread the word.</p>
</li>
<li>
<p><b>Landing Page –</b> Create a landing page for your website that targets your local audience with local information, including your store-front hours of operation, services provided within your area and other local area information related to your niche.</p>
</li>
<li>
<p><b>Local Deals –</b> Provide digital coupons that can be used locally in your store or on your website. Be sure to provide these deals online using your social media network, with your local market as SEO keywords.</p>
</li>
<li>
<p><b>Email Newsletters –</b> These provide a great interactive way to keep your local market informed on specials and deals you are promoting locally. This is usually for services and products that are popular in your local region, within your niche.</p>
</li>
</ul>
<p><strong>Use Social Media for Local Advertising</strong></p>
<p><a href="http://www.webinknow.com/2011/11/8-ways-to-get-people-discussing-your-ideas-in-social-media.html" target="_blank">Social media strategy</a> is a global marketing tool. But, it is also great for marketing your business to your local target market, as well. It's an innovative way of putting your online marketing on auto-pilot. Your social media strategy will be working to target your local market even when you aren't.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/71883/Social-Media-Strategy-For-Your-Local-Market&bvt=rss">Kiesha JosephTue, 07 Feb 2012 15:48:00 GMTf1397696-738c-4295-afcd-943feb885714:71883http://www.interactmedia.com/social-media-marketing-blog/bid/70713/5-Tips-for-More-Efficient-Social-Media-Marketing#Comments25 Tips for More Efficient Social Media Marketinghttp://www.interactmedia.com/social-media-marketing-blog/bid/70713/5-Tips-for-More-Efficient-Social-Media-Marketing<p><span style="font-family: 'Arial','sans-serif'; color: black;">Social media marketing is all about the here and now. Everyone is trying to get their message out to the masses.&nbsp; How does one use social media in a targeted and effective way? Consider these five social media marketing tips:</span></p>
<p><strong><span style="font-family: 'Arial','sans-serif'; color: black;">Groups Help You Stay Connected:</span></strong><span style="font-family: 'Arial','sans-serif'; color: black;">Form a group for people&nbsp;you "meet" in your industry or field.&nbsp;&nbsp;Meet around the water cooler every once in a while. &nbsp;Whether you’re using Facebook, Google+, or any other social media tool&nbsp;with grouping features, you can&nbsp;create a group and stay in sync. Groups&nbsp;allow you to be&nbsp;more efficient&nbsp;with your social media marketing strategy because you can target your message more specifically.</span></p>
<p><strong><span style="font-family: 'Arial','sans-serif'; color: black;">Social Media Runs Both Ways:</span></strong><span style="font-family: 'Arial','sans-serif'; color: black;">&nbsp;One of the most valuable social media marketing tips is this: social media works both ways. Not only can people connect with you and tell you that they "like" you, you now have the opportunity to learn about <em><span style="font-family: 'Arial','sans-serif';">them</span></em>. Follow their Tweets, see what they’re talking about on their Facebook walls, learn about their&nbsp;concerns and their interests. Reciprocity and insight into your fans lives are some of the more valuable resources made available through social media marketing.</span></p>
<p><strong><span style="font-family: 'Arial','sans-serif'; color: black;">Blog Regularly But Not Too Often:</span></strong><span style="font-family: 'Arial','sans-serif'; color: black;"> If you have a blog and that blog has followers, that’s great. Striking a balance between being forgotten by your followers and annoying them is key on the list of social media marketing tips. If you want to blog, blog regularly. Maybe do it every weekday or every Sunday or whatever schedule works for you. Your followers&nbsp;will expect it.&nbsp; And if there is something truly newsworthy&nbsp;that can’t wait for your next post,&nbsp;get it posted right away.&nbsp; Your followers will appreciate how quickly you respond.&nbsp; After all, today's most successful marketing&nbsp;campaigns are those <a href="http://www.interactmedia.com/content-marketing-blog/bid/63979/Why-It-s-Time-For-Real-Time-Content-Marketing">operating in real time</a>, right?</span></p>
<p><strong><span style="font-family: 'Arial','sans-serif'; color: black;">Use Twitter:</span></strong><span style="font-family: 'Arial','sans-serif'; color: black;"> One thing about Twitter is that it’s fast, it’s easy, it’s brief and it’s always there. That can be a blessing and a curse.&nbsp; Tweeting too often is just the beginning of your potential Twitter downfalls.&nbsp;&nbsp;If you keep your Tweets professional and positive and consistent without being overbearing you will be okay. If you don’t, you run the risk of turning off your followers and alienating them from your business.</span></p>
<p><strong><span style="font-family: 'Arial','sans-serif'; color: black;">Social Media is Just the Vehicle:</span></strong><span style="font-family: 'Arial','sans-serif'; color: black;"> Maybe the most important thing to remember is that Twitter, Facebook, or whatever other social media tool you are using is just a tool. Your message is really your product or service, and&nbsp;relying too heavily on social media can cloud the waters. Use social media to stay connected to your customers but also don't forget that your number one business is your business.</span></p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/70713/5-Tips-for-More-Efficient-Social-Media-Marketing&bvt=rss">Jesse SchmittThu, 12 Jan 2012 18:59:00 GMTf1397696-738c-4295-afcd-943feb885714:70713http://www.interactmedia.com/social-media-marketing-blog/bid/70414/Can-Social-Media-Help-Your-SEO-Efforts#Comments0Can Social Media Help Your SEO Efforts?http://www.interactmedia.com/social-media-marketing-blog/bid/70414/Can-Social-Media-Help-Your-SEO-Efforts<div style="text-align: left; font-family: arial; color: #000000; font-size: 12pt;">
<div style="font-family: arial; color: #000000; font-size: 12pt;" align="left">
<div style="font-family: arial; color: #000000; font-size: 12pt;">
<div style="font-family: arial; color: #000000; font-size: 12pt;">
<div style="font-family: arial; color: #000000; font-size: 16px;">
<div style="font-family: arial; color: #000000; font-size: 16px;">
<p>Social media has come to the forefront in the marketing efforts of millions of businesses. From Facebook to LinkedIn and Twitter to YouTube, all forms of social media offer the potential to increase brand awareness and promote your business.</p>
<p>To ramp up SEO efforts, social media help is of terrific importance. Marketing within the social media platforms contributes to your website’s search engine rankings when used correctly. Optimization brings you more traffic, and you are in full control with your social media outlets.</p>
<p><b>Interaction is Key<br></b>The magic of social media help in getting your name out there lies within the interaction available with these models. Today, people take more and more time to connect with others, share important ideas, and interact with each other for inspiration, suggestions and advice.</p>
<p>In the current marketing environment,&nbsp;it is not only having the perfect keywords on your site or banner ads in all the right places. In these modern times, anyone wishing to get the special kind of interaction that stimulates trust building, excellent references and priceless word of mouth uses social media help in any way possible.</p>
<p>The wonderful thing about using social media in marketing is that it spreads the word like wildfire, and becoming viral, brings you more business.</p>
<p><b>Different Social Media to use in your Marketing Efforts<br></b>There are many forms of social media help out there on the Web. Here are some:</p>
<ul>
<li>Facebook – make a personal or business page with alluring content.<br><br></li>
<li>LinkedIn – have a business profile and connect with others, getting recommendations from previous clients.<br><br></li>
<li>Twitter – send out informative tweets and collect followers who will buy from you.<br><br></li>
<li>YouTube – provide videos that are entertaining as well as sell your product or service.<br><br></li>
<li>Google Plus – a social network where you can promote your business.<br><br></li>
<li>Google Place – list your business here to be found easily when people search your product or service.<br><br></li>
<li>MySpace – similar to Facebook, a social media outlet where you can connect with others and get a buzz going about your product or service.<br><br></li>
<li>Yahoo Answers – build a reputation as a knowledgeable person in whatever your field, and link to your website to promote your offerings.<br><br></li>
<li>Blogs – interaction is key on a blog, and you can provide useful information easily found by people searching for it.</li>
</ul>
<p><b>Social Media Content Increases Brand Awareness<br></b>As you communicate your message, you will elicit attention from those who would like to find out more. With your URL published here, you get more traffic to your website as people go there to find out exactly what you are offering and get more information.</p>
<p>When publishing on any of these social media platforms, you should always ensure that the content is of the highest quality, but personal at the same time. Just posting ads will not get as high a response as posting person-to-person (friend-to-friend, if you will) messages that stimulate some emotional response from the reader. When related to your product or service (with your website posted on there as well), the posts get responses and your website gets more traffic. And hopefully, more customers or clients!</p>
<p>Elicit response with interesting titles to articles or essays published on your site. Interesting headings would include such titles as:</p>
<ul>
<li><strong>10 Easy Steps to Success<br></strong></li>
<li><strong>5 Ways to Avoid Plumbing Problems<br></strong></li>
<li><strong>6 Tips for Caring for Your Pet</strong></li>
</ul>
<p>You can also offer discounts, reward programs or contests. Announce events to get local people to visit a storefront in town. The possibilities are virtually endless!</p>
<p><b>The Future<br></b>For social media help in marketing, the future holds much promise. There are a number of <a href="http://www.contentmarketinginstitute.com/2011/12/cmi-2012-predictions/">predictions related to social media</a> as regards to marketing for 2012, and you can relate these to your marketing plans for the New Year.</p>
<p>But be aware of this point. If you are expecting <a href="http://www.copyblogger.com/social-media-marketing-roi/#more-20771">ROI from your social media marketing</a>, you may be surprised at how many professionals look at this. Suffice it to say, social media marketing as it relates to SEO is something that can’t be ignored.</p>
<p>Maximize your social media marketing efforts and identify what will work best for you. Take some time to explore your options. But don’t wait too long to move forward. Every day you aren’t promoting your product or service on one or more of these venues is a day you aren’t getting more loyal customers!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
</div>
</div>
</div>
</div>
</div>
</div>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/70414/Can-Social-Media-Help-Your-SEO-Efforts&bvt=rss">Mary Chris HinesThu, 05 Jan 2012 16:39:00 GMTf1397696-738c-4295-afcd-943feb885714:70414http://www.interactmedia.com/social-media-marketing-blog/bid/70283/Marketing-With-Facebook-7-Tips-For-Success#Comments0Marketing With Facebook: 7 Tips For Successhttp://www.interactmedia.com/social-media-marketing-blog/bid/70283/Marketing-With-Facebook-7-Tips-For-Success<div style="text-align: left; font-family: arial; color: #000000; font-size: 12pt;">
<div style="font-family: arial; color: #000000; font-size: 12pt;" align="left">
<div style="font-family: arial; color: #000000; font-size: 12pt;">
<div style="font-family: arial; color: #000000; font-size: 16px;">
<div style="color: #000000;">
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Simply having a Facebook Page for your business does not constitute “marketing” on Facebook.&nbsp; Like any other tool, you have to use it to create something – in this case, brand awareness and sales.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Whether you’re just <a href="http://www.socialmediaexaminer.com/facebook-101-business-guide/" target="_blank">getting started</a>&nbsp;or you’re looking for social media marketing tips to beef up your Facebook-based results, these seven pointers will get you headed toward success:</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">1. Customize your Pages.</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Businesses are allowed to create several Facebook Fan Pages, which can generate excellent SEO, as long as you make the most of them.&nbsp; Fortunately, they’re wonderfully customizable.&nbsp;</span><span style="font-size: 11pt;">&nbsp;&nbsp;</span></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Create a Welcome page as your Default Landing Tab for new visitors, with a tempting, &nbsp;obvious call to action (“click here to get a free fan T-shirt”).&nbsp; Use a Reveal tab that rewards Liking you with something free, exclusive access to new information, etc. &nbsp;Use dedicated Landing tab(s) to provide special insider information, fan-only deals or new product “sneak previews.”</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Customize who can see your posts, using Facebook Groups to create public, invitation-only, even hidden fan segments.&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">If you have a storefront, use Places to boost visibility.&nbsp; Mobile users are increasingly &nbsp;“checking in” to share their location with friends.&nbsp; If they’re at your place and say so, they’re sharing your brand and your link.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Extend your reach with contests fans can share with friends, but make Liking you a condition of participation.&nbsp; You’ll need a third-party app to accept entries and need to abide by Facebook’s “rules of engagement” for contests and promotions.</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">2. Use lots of visuals.</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Post lots of photos, and integrate YouTube, Twitter and SlideShare to expand shareable content. &nbsp;Visuals let people see your company and products in action -- how they’re being used and by whom. &nbsp;Photo or video contests to capture fan-generated content.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">3. Stay on point (the topic is your brand). &nbsp;</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;"><a href="http://www.socialmediaexaminer.com/13-hot-facebook-marketing-tips-from-the-top-pros/" target="_blank">Daniel Sundin</a> suggests these on-topic social media marketing tips:</span></p>
<ul style="margin-top: 0in; font-family: arial; font-size: 16px;" type="disc">
<li><span style="font-size: 11pt;">writing about how a current event ties into your brand or industry.</span></li>
<li><span style="font-size: 11pt;">finding and sharing a funny YouTube video that relates to your brand or industry.</span></li>
<li><span style="font-size: 11pt;">asking fans to post questions, photos or stories about your brand to your wall and then reposting your favorite back out as an update.</span>&nbsp;</li>
</ul>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Stick to news that’s likely to spark two-way conversation among fans and with you. &nbsp;But &nbsp;don’t over-post.&nbsp; Too much contact is just as annoying on Facebook as in any other context.&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">4. Make fans your “think tank.”</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Posing questions and conducting polls provide valuable feedback about your products and posts.&nbsp; Ask questions that are easy to answer, encouraging fans to talk about themselves with topics like what they want on your page or what they think of your latest new product idea.</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">5. Respond.</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">This may seem obvious, but studies show businesses are not yet getting the message. &nbsp;Monitor your Fan Page frequently and respond quickly to both positive or negative posts. &nbsp;</span></p>
<p style="font-family: arial; font-size: 16px;">&nbsp;<span style="font-size: 11pt;">Say “thanks” for a Like or positive comment.&nbsp; And Like fan posts back, if they’re nice or amusing.&nbsp; Respond one-on-one to anything negative, to resolve potential problems quickly and ensure your fans continue to like you.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">6. Track and analyze your results.</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">All the latest social media marketing tips in the world won’t help if you aren’t well-organized and on target. &nbsp;Your Facebook Fan Page should integrate with and support your overall marketing strategy and timetable.&nbsp; So know your goals and create a posting calendar.</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Use <a href="http://www.facebook.com/insights" target="_blank">Facebook Insights</a>&nbsp;to help identify and track key performance indicators such as number of unique users, fans, clicks or other activity, conversions, etc. &nbsp;Analyzing the data will help measure your progress so you can see what’s working and what isn’t. &nbsp;Concentrate on the most productive activities.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><b><span style="font-size: 11pt;">7. Follow the pros.</span></b></p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">You’ll always find innovative social media marketing tips by reading what the industry’s top pros are doing and recommending. &nbsp;HubSpot’s <a href="http://blog.hubspot.com/blog/tabid/6307/bid/24422/The-Ultimate-Facebook-Marketing-Cheat-Sheet.aspx" target="_blank">Pamela Vaughan&nbsp;</a>writes about 30 specific Facebook marketing techniques you can implement right now. &nbsp;And if you’re saying to yourself, “Yeah, but we’re a B2B company…,” check out these great examples and social media marketing tips<a href="http://blog.hubspot.com/blog/tabid/6307/bid/10810/7-Awesome-B2B-Facebook-Pages.aspx?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+HubSpot+%28HubSpot%29" target="_blank"> just for you</a>.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Of course you want to <a href="http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/" target="_blank">avoid key mistakes</a>, too.&nbsp;&nbsp;</span>&nbsp;</p>
<p style="font-family: arial; font-size: 16px;"><span style="font-size: 11pt;">Keep your Fan Page to communicate with your customers and prospects, connecting the online and offline aspects of your business.&nbsp; Focus on your brand and products, posting fresh content that’s irresistibly shareable. &nbsp;Life’s tough enough these days, so make ‘em smile, and they’ll keep coming back for more. &nbsp;</span></p>
</div>
</div>
</div>
</div>
</div>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/70283/Marketing-With-Facebook-7-Tips-For-Success&bvt=rss">Marianne PrattTue, 03 Jan 2012 17:23:00 GMTf1397696-738c-4295-afcd-943feb885714:70283http://www.interactmedia.com/social-media-marketing-blog/bid/69876/3-Ways-Social-Media-Helps-Consumers-Save-Money#Comments03 Ways Social Media Helps Consumers Save Moneyhttp://www.interactmedia.com/social-media-marketing-blog/bid/69876/3-Ways-Social-Media-Helps-Consumers-Save-Money<p style="text-align: center;">&nbsp;</p>
<p>For businesses that offer products and services to a wide customer base, the ability to help those consumers save their hard-earned dollars is a must. In an economy that is more down than up, consumers are drawn to savings and a perceived increase in value like a moth to a flame - successful businesses know how to market to that draw, cultivating an environment that is beneficial for both them and their customers.<br><br>As many businesses have an online presence, the emergence of <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=http://www.interactmedia.com/g/a/2011/11/22/investopedia66921.DTL">social media marketing</a> tools and tactics tops the list of things that can be extremely helpful in the money-saving arena. Here are three ways that your company can harness the power of social media:</p>
<ol>
<li>Understand the power of networking persuasion. Community and opinion-based forums such as Facebook and LinkedIn are hotbeds of referral activity just waiting to be used for your company's good. If you have a great product or service and are willing to spend time sharing your passion with others, then you can quickly expand your community of company enthusiasts. <br><br>As people start to learn about what you have to offer, they will start sharing it with their contacts as well, giving you access to people that you may otherwise never have had a chance to communicate with. As a general rule, people are more likely to work with a company that has been recommended by someone they know versus working with a company they know nothing about. By putting your name out there and letting social media work for you, you greatly increase your chances of growing your customer base, and new customers gain the value of doing business with a recommended company.</li>
<li>Utilize the allure of offering online deals and specials. <a href="http://www.groupon.com/subscriptions/new?division_p=calgary">Groupon</a>, <a href="http://subscribe.livingsocial.com/deals/socialads_reflector?gclid=COXznLWOg60CFasaQgodBFV8UQ&amp;do_not_redirect=1&amp;ref=google_national_nationalsearch&amp;geo=true&amp;ef_id=d2dO6WZlshgAAAlU:20111215031549:s">LivingSocial</a>, and many other coupon sites know something amazing: offering one-time stellar deals to a wide base of people, many of which are referred to their savings websites via social media venues.<br>&nbsp;<br>They know that people LOVE to get a steal of a deal, and they also know that a company can afford to offer killer discounts on select products when a large amount of people are cashing in on that deal, since it boosts sales on other items and services as well.</li>
<li>Social media is growing and changing, allowing you to offer unique things to your customers that remain relevant to them and their needs. Want to do something innovative and fun? Try using social media to promote it. Looking for a new idea? Put the word out on social media networking sites and see what comes up. <br><br>By keeping tabs on the online social buzz, you will be able to feel the pulse of your target audience, allowing you to know what motivates them, what entices them, and what speaks to them even as the economy and society as a whole continues to change.</li>
</ol>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/69876/3-Ways-Social-Media-Helps-Consumers-Save-Money&bvt=rss">Jennah MitchellThu, 22 Dec 2011 16:15:00 GMTf1397696-738c-4295-afcd-943feb885714:69876http://www.interactmedia.com/social-media-marketing-blog/bid/68592/7-Social-Media-Mistakes-And-How-To-Avoid-Them#Comments07 Social Media Mistakes And How To Avoid Themhttp://www.interactmedia.com/social-media-marketing-blog/bid/68592/7-Social-Media-Mistakes-And-How-To-Avoid-Them<p style="text-align: center;">&nbsp;</p>
<p>Mistakes are a part of every business venture. It doesn't matter if you're a billionaire or a small shop owner - everyone faces mistakes, but not everyone handles them the same.&nbsp;</p>
<p>Some learn and improve, while others flounder. If you're making mistakes, but aren't capitalizing on the learning opportunities they present, then you probably aren't identifying the problems accurately enough. Mistakes regarding the <a href="http://www.forbes.com/sites/ciocentral/2011/08/04/10-social-media-mistakes-small-businesses-can-avoid/">effective use of social media sites</a> are no different.&nbsp;<br><br>So let's pinpoint some common misconceptions.</p>
<p><b>7 common Social Media for Business Mistakes</b></p>
<p>1) <em>Social media sites are&nbsp;basically just blogs</em>.&nbsp;</p>
<p>At first glance you might think that Facebook is just another static page to post information….like a blog. It isn't. Think of it and other social media sites as LIVE-feed connections to your business. <br><br>It's about engaging them, not just informing them.</p>
<p>2) <em>Social media is for advertising.</em>&nbsp;</p>
<p>Many treat social media for business sites as billboards for products or services. But that misconception is a gross misunderstanding of what lies at the heart of social media platforms: new ways to connect and interact with customers.&nbsp;</p>
<p>The days of faceless corporations are over. Give people a peek behind the workings of your business. If you have an event coming up, don't just advertise the date and the product. Post pictures of the event venue as it comes together. Build some hype. Generate some buzz. That's how to truly leverage the power of social media for business.</p>
<p>3) <em>More content is better.&nbsp;</em></p>
<p>Scattered information is not what Facebook and Twitter users are looking for. They want <a href="http://www.interactmedia.com/social-media-marketing-blog/bid/66038/Optimize-Your-Social-Media-Content-For-Greater-Visibility">relevant, time-sensitive information</a>. Filling these pages with useless, unfocused content completely negates their benefit. Remember, you're not trying to fill these pages with information. Your goal is to create a new, deeper connection with potential and actual customers.&nbsp;</p>
<p>Let them in on new aspects of your business, and they will reward you with loyalty.</p>
<p>4.) <em>No call to action.</em>&nbsp;</p>
<p>On Twitter and FB, your page, and therefore your company and brand, get more popular as more people "follow" and "like" you. The more popular you are, the more visible you are. However, most companies make a common sales mistake with this respect. They never 'ask for the sale', or in this case, ask for the "follow" or "like".&nbsp;</p>
<p>One company encourages Facebook visitors to click the "Like" button in order to see extra content. That's one reason why that particular business has over 6 million people who "Like" their Facebook page. Ask for participation. Encourage it. People will respond and you will reap the rewards of increased popularity.</p>
<p>5.) <em>Forget interaction.</em>&nbsp;</p>
<p>The visitors to your Facebook and Twitter pages are YOUR customers, following you on the web. They're interested and want to know what you're up to. They are some of your most loyal customers, and you should treat them that way.&nbsp;</p>
<p>If they have questions, comments or concerns, social media sites are excellent channels to use to engage them. This is precisely what Jet Blue uses Twitter for, and Vera Bradley uses Facebook for. It's a new way to answer questions immediately.</p>
<p>6.) <em>I can do it myself.</em>&nbsp;</p>
<p>Now, if your business is highly automated, then you might have the time required to properly apply these social media for business tactics. But keep in mind the sort of daily activities you will be under-taking: Posting pictures of an event or relevant activity, keeping people up-to-date on promotions, handling customer concerns, providing "sneak peeks" into your business.</p>
<p>If you have enough time, you could manage this aspect of the business by yourself, otherwise it might be necessary to bring on an extra person or two to manage your social media for business presence.&nbsp;<br><br>If your budget allows, it could be exactly what you need.<br><br>7.) <em>This will pass.</em>&nbsp;</p>
<p>This is an ongoing problem with many small businesses: &nbsp;They start their venture, see it as an end product - and NEVER EVOLVE. If you want to survive - you have to evolve. You have to take social media for business seriously, and build it into your overall web strategy. Social media is an extension of, an improvement upon, the general concept of the Internet: Interconnectivity - first between computers, now between people.<br><br>Whether these particular social media for business companies will exist in 10 years is unknown, BUT in some form or another - people are going to connect. They can either connect with <em>your</em> business, or <em>someone else's</em>. Avoid these common mistakes and you will ensure a stable, consistent, and SUCCESSFUL online presence.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/68592/7-Social-Media-Mistakes-And-How-To-Avoid-Them&bvt=rss">Brendan B.Tue, 29 Nov 2011 14:12:00 GMTf1397696-738c-4295-afcd-943feb885714:68592http://www.interactmedia.com/social-media-marketing-blog/bid/61365/5-Tips-For-Crowdsourcing-With-FaceBook#Comments05 Tips For Crowdsourcing With FaceBookhttp://www.interactmedia.com/social-media-marketing-blog/bid/61365/5-Tips-For-Crowdsourcing-With-FaceBook<p style="text-align: center;">&nbsp;</p>
<p>Crowdsourcing is one of those words that business owners hear but most would be stumped if asked to define it. Perhaps ironically, "crowdsourcing," (like "FaceBook") is showing up as a spelling error as I type this. Maybe Spell Check and business owners need to recognize the power of both.&nbsp; <br> <br> While it is probably not a good idea to ask your followers on FaceBook to prepare a presentation, the website provides an unmatched opportunity to crowdsource opinions, engage customers and energize your network "<a href="http://www.allfacebook.com/the-dos-and-don%E2%80%99ts-of-facebook-crowdsourcing-2011-08">if it's done correctly</a>."&nbsp; <br> <br> Think of it as the the world's largest focus group. <br> <br> So, how do you get started? <br> <br> <b>Pay Attention to Trends</b><br> <br> Since information is so easily shared on Facebook, trending topics spread exponentially. Your company can use this to get your products noticed by identifying the topics that are trending and coming up with a way to tie your products into that trend. You can read about a few of the top services for this <a href="http://mashable.com/2010/08/18/facebook-search-services/">here</a>. <br> <br> The key is to determine which trends you can seamlessly tie to your business.&nbsp; For example, "Lebron James" is a trending topic today but, if you are a store in Cleveland, you should definitely ignore this topic. If you don't see a natural fit, just wait a day or two and try again.&nbsp; <br> <br> <b>Focus on the Connection, Not the Sell </b><br> <br> Once you have an idea of the direction in which you want to go, come up with a game, poll or contest that will attract the users in your network without pushing the sell. <br> <br> For example, a clothing store could post a poll saying, "Which item of clothing should we take 20 percent off today? The item with the most votes at 3:00 will be discounted." You then choose four or five items and list them as selections. A poll like this announces the sell but the focus is on the voting aspect. Users are likely to share the poll with their network so their friends will vote too. It took five minutes to create the poll and you are crowdsourcing advertisement of the sale. <br> <br> Not only will this spread the word about your sell, it will also get more users to become fans of your business page so your network grows. This means every time you successfully use these tactics, it will be more beneficial than the last.&nbsp; <br> <br> <b>Set Boundaries</b><br> <br> You should try to stick to questions or polls that are answered by making a selection rather than an open text field for participants to type their answer. Crowdsourcing can bring a large amount of feedback and text fields are more difficult to control, digest and use to your benefit. <br> <br> Returning to the previous example, if you were to post the same question but did not include selections, you will get a huge variety of answer which will be impossible to consolidate for meaningful data. <br> <br> Users will describe items differently, choose items that you cannot afford to sell so cheaply, etc. Also, there is no way for you to predict what these users will write so a selection process helps eliminate the possibility of negative feedback. <br> <br> <b>Offer Incentives</b><br> <br> Crowdsourcing is only as successful as the crowd makes it. Therefore, incentives go a long way toward motivating your network to share the information you want shared. The best example I can think of was recently done by a professional sports team. <br> <br> The organization wanted to expand their network so they offered a simple incentive of two free tickets to the next day's game if their profile reached "x" fans by the end of the day. The winner would be chosen by a drawing with all fans of the page having a chance. <br> <br> Success! Their network nearly doubled in a single day and all it was cost them was two tickets to one game. <br> <br> <b>Don't Do It too Often</b><br> <br> Don't become so determined to grow your network that you forget that users log-on to FaceBook to have fun and take a break. If you bombard users with too many posts, they will no longer pay attention to your information. <br> <br> At this point you have become a spammer which is worse than ignoring FaceBook completely. Your network will disintegrate and your reputation will take a hit. <br> <br> These are just some general rules but the keys here are two things, 1.) start using crowdsourcing as soon as possible and 2.) pay attention to what works for your network. It will take some time but, once you get it right, you'll watch your network (and your profits) grow.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/61365/5-Tips-For-Crowdsourcing-With-FaceBook&bvt=rss">Jacob HarrisTue, 23 Aug 2011 16:35:00 GMTf1397696-738c-4295-afcd-943feb885714:61365http://www.interactmedia.com/social-media-marketing-blog/bid/51065/Need-Social-Media-Help-5-Tips-for-the-Facebook-Newbie#Comments0Need Social Media Help? 5 Tips for the Facebook Newbiehttp://www.interactmedia.com/social-media-marketing-blog/bid/51065/Need-Social-Media-Help-5-Tips-for-the-Facebook-Newbie<p>More than five million people can't be wrong, can they?</p>
<p>That's how many accounts there are on Facebook these days, and it keeps growing. While many people use it to catch up with their old friends, to gossip, flirt or even stalk old loved ones, countless businesses have also discovered that having a Facebook account is a vital part of their social media marketing efforts.</p>
<p>That being said, many of these businesses are finding that they need a little social media help.&nbsp; Where to start?&nbsp; What to do?&nbsp; Well, the first place you might want to try is Facebook. That's where thousands of potential customers hang out, and joining Facebook is becoming a vital part of any social media marketing campaign.</p>
<p>After all, who can pass up a chance at potentially reaching millions of customers? And while Facebook does sell advertising that will pop up on the sides of members' pages, actual membership is free.</p>
<p>There are different types of pages on Facebook. There are the profile pages which people use as their personal pages, and fan pages, which can be set up for a cause, a business – just about anything.</p>
<p>If you're using Facebook to get some social media help for your business, you really should consider creating a <a href="http://www.facebook.com/pages/create.php?campaign_id=372931622610&amp;placement=pghm&amp;extra_1=0" title="fan page" target="_blank">fan page</a>, which allows for a lot more functionality than a personal page does.</p>
<p>You can add custom functions to your page to attract potential customers. Fan pages also allow people to <a href="http://www.facebook.com/help/?page=773" title="“like” your page" target="_blank">“like” your page</a> without you having to approve them individually. This will save you, or whoever is giving you social media help, an incredible amount of time once your fan page takes off.</p>
<p>And once you've made that page, here's some social media help to get you on your way:</p>
<ul>
<li>Include some catchy tags in your profile that will help potential customers find you. For example, let's say you are working on social media help for a veterinarian from Pittsburgh, Pa. If you build a profile that includes those words, and someone runs a search for a veterinarian from Pittsburgh, they'll be more likely to find you. A side benefit – many people's Facebook profiles also show up high in Google searches. Also, don't forget to use your real name in your profile. That also makes it easier to be found.</li>
<li>Make sure your page is kept up to date and current. Yes, you need to add status updates on a daily basis so your customers know what you're doing. You also need to allow your page's visitors to comment on those updates.</li>
<li>Keep close control over your page and its contents. If you don't have time to do this yourself, hire someone to provide you with some social media help on Facebook. If you don't keep control of your page, it will sooner or later get hit by one of those spammers who get paid a couple cents a pop to troll Facebook pages and post their nonsense on it. There is no excuse for allowing that stuff to be on your page – it will just alienate your customers.</li>
<li>Now and then, if you have a product you want to make public, offer some freebies if you can afford it. For example, Yoplait Yogurt <a href="http://dealseekingmom.com/free-yoplait-yogurt-coupon-new-facebook-offer/" title="offered a coupon" target="_blank">offered a coupon</a> for a free cup of their yogurt to everyone who clicked the like button on their Facebook fan page. They got thousands of clicks. Everybody likes a little gift now and then, and if you can set up your Facebook page freebie link to take the customer back to your own website, you've brought back some much-needed traffic.</li>
<li>Don't forget to let people know you're on Facebook. Include a link to your page on your blog, and don't forget about your <a href="http://www.socialmarketingstrategy.com/paid-advertising-on-facebook-tip/" title="paid advertising" target="_blank">paid advertising</a>. We've all seen those “like us on Facebook” notices in advertising – don't forget about yours.</li>
</ul>
<p>And while you're working on creating that fan page, don't forget-- if you have a blog or website, include a <a href="http://mashable.com/2009/09/04/facebook-widgets-2/" title="Facebook widget" target="_blank">Facebook widget</a> somewhere so that your site's visitors can click the 'like' button. It looks great when a website to have the statement "1,000 people like us on Facebook." There's nothing like peer pressure to bring in more fans!</p>
<p>Don't forget – a website with the kind of power Facebook has is nothing to overlook when you are building your social media marketing platform.</p>
<p>Just because a lot of young people use Facebook, that doesn't mean it's kids' stuff!</p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/51065/Need-Social-Media-Help-5-Tips-for-the-Facebook-Newbie&bvt=rss">Sandy FitzgeraldWed, 09 Mar 2011 13:44:00 GMTf1397696-738c-4295-afcd-943feb885714:51065http://www.interactmedia.com/social-media-marketing-blog/bid/49452/Social-Business-is-Big-Business#Comments0Social Business is Big Businesshttp://www.interactmedia.com/social-media-marketing-blog/bid/49452/Social-Business-is-Big-Business<p>I had no idea people spent so much time on social media!&nbsp; Did you?&nbsp; Yes?&nbsp; Did you know that for every hour spent online, about 15 minutes is spent on social media.&nbsp; Doing what?&nbsp; A <a href="http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/" title="2010 Nielson study" target="_blank">2010 Nielson study</a> tells us that we are spending about half of that 15 minutes researching products and services. &nbsp;So, a lot of us are using our social media accounts to get information in order to make a purchasing decision.</p>
<p>This sounds familiar.&nbsp; It sounds like what people are doing in general, by reading blogs, articles, email newsletters and web content.&nbsp; It is, in fact, content marketing at work.</p>
<p>Social media may appear on the surface to be a social tool, and it is.&nbsp; But, it is rapidly becoming so much more.&nbsp; Just as the phone that was once used only for making calls morphed into the mobile device capable of doing pretty much everything, social media has evolved from a “hey what’s happening” thing into a medium in which all kinds of interactions are taking place.</p>
<p>“Social business” is now big business, and it’s producing real ROI for companies of every size.&nbsp; <a href="http://barnraisersllc.com/?p=2504" title="Success stories" target="_blank">Success stories</a> are not hard to find and they demonstrate both the power of social media in ecommerce and the need to refine the techniques.&nbsp; As businesses get into it, they make mistakes and learn.&nbsp; But, the potential as a marketing tool lures even those not familiar with social media and motivates them to stick with it.</p>
<p>Marketing with social media operates on essentially the same principles that marketing in general works.&nbsp; It’s not so different.&nbsp; Even in the heyday of traditional marketing, the best way to focus your marketing efforts was to find out what your customers want.&nbsp; So, too, with <a href="http://www.interactmedia.com/content-marketing-ebooks/bid/23419/Social-Media-Marketing-Using-Social-Networking-to-Build-Links-Leads-and-Sales" title="social media marketing" target="_blank">social media marketing</a>. What has changed is the methodology.&nbsp; Social media is replacing focus groups and direct mail surveys with real time feedback and conversation.&nbsp; Companies can now change their tactics on the fly, based on daily commentary and discussion about their products and services.</p>
<p>Businesses can also easily join the conversations.&nbsp; They can keep their ears to the ground and even check in on the competition.&nbsp; Social media offers companies the perspectives of hundreds or even thousands of potential and existing customers without the need to spend time and money on questionnaires and surveys (yes, even these can be added to your SM pages for instant feedback).</p>
<p>So, you can get in on it or not.&nbsp; But it’s going on with or without you.&nbsp; It seems fairly obvious that, when hundreds of millions of people worldwide are spending 15 minutes of their time every day in one place, if you’re a business, that’s where you want to be.</p>
<img src="http://track.hubspot.com/__ptq.gif?a=30944&k=14&bu=http://www.interactmedia.com/social-media-marketing-blog/&r=http://www.interactmedia.com/social-media-marketing-blog/bid/49452/Social-Business-is-Big-Business&bvt=rss">Beth HruschMon, 31 Jan 2011 16:27:00 GMTf1397696-738c-4295-afcd-943feb885714:49452