Partnership Capital Growth digs into supplement industry

In collaboration with Nutrition Business Journal and SPINS, Partnership Capital Growth—a leading merchant bank focused on health & wellness—today released its 2Q2013 market analysis of dietary supplements.

The team at Partnership Capital Growth—including Janica Lane, a member of Nutrition Business Journal's editorial advisory board—today released an intensive look at the supplement industry, including early market esitmates from NBJ, scanner intel from SPINS, insights into the M&A landscape for nutrition, as well as trend highlights sure to shape the market for years to come.

Two bullets from our contribution to the effort:

Trusted source is the name of the game, as consumers seek out products and ingredient sets closer to their natural, whole state.

Supplements are not immune from the GMO issue. In fact, the industry is just beginning to wake up to the risks presented by consumer-demanded labeling.

We here at NBJ are thrilled to be part of this brain trust and suggest you head on over to Slideshare to take a look at the full newsletter.