Team work is extremely important if you want to provide your company with the best telemarketing services regardless of the type of leads you’re generating for them, whether it be insurance leads, financial services leads, tax sales leads, wealth management leads, among others. You must also develop sympathy within your group in order to function properly. However, there are different levels of sympathy that can either make or break you as a team and these are: (more…)

Why do businesses employ the use of B2B telemarketing as part of their strategies? Why to increase sales, of course. How does telemarketing do this? The answer is through helping a company find new business and generate sales leads. Sounds good doesn’t it?

People who are not into business will seldom understand the difference between sales and marketing. Some people think that marketers are salespeople, and some think that salespeople all just want to market their products and services. Well, that mentality is wrong. Marketers are in, in a way, in charge of doing lead generation for their company through their advertisements and marketing offers. Salespeople are the ones who handle the generated leads to try and close them.

Now that you have a basic understanding of the difference between marketing and sales, let’s take a look at how you can measure your lead generation results. First off, how can you tell the quality of a lead? Marketers say that a quality lead is one that is qualified; a prospect that shows interest, has a budget and a need for a certain product/service.

Salespeople, however, have something different in mind when it comes to the quality of leads generated. We asked one of your sales reps and he said “effective lead generation campaigns… I measure them if I can close the leads they generate,” So according to our sales representative, he measures the effectiveness of a campaign based on whether he can get somewhere when he gets the leads handed down to him. (more…)

Lead generation is no easy task and neither is being a telemarketing company that specializes in doing it. For any start-up company that wants to be successful in generating leads through B2B telemarketing, well, it’s going to be a long road ahead.

Being a successful lead generation telemarketing company is not purely about generating leads for your clients, although that is what being such a business is about. So just what does it take to become a successful lead generation company? We will answer that question in this post so keep on reading!

For any company, not just one that generates leads, success is sought after. However, it isn’t always easy to achieve especially when you have the wrong things in mind. As such, here are some essential ideas on how to succeed in this field of industry. (more…)