What Color is this Dress: Black and Blue or White and Gold?

This freakishly viral story has been making the rounds online and around the ABC30 newsroom and we thought it was worth sharing.

Tumblr user Swiked uploaded a photo which appears to show a dress that changes color from person to person. Swiked asked: "Guys please help me - is this dress white and gold, or blue and black? Me and my friends can't agree..."

So, what colors do you think the dress is? Blue and black or White and gold?

CELEBRITY TWEETS

I don't understand this odd dress debate and I feel like it's a trick somehow.
I'm confused and scared.
PS it's OBVIOUSLY BLUE AND BLACK