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Microsoft cuts Xbox One price by £30

Xbox has been consistently outsold by the cheaper Playstation 4 from Sony. Credit: Edward Smith/EMPICS Entertainment

Microsoft is cutting the price of its Xbox One device by £30 in the UK.

The Xbox One will be sold for £399.99 from February 28 in the UK, a reduction from the £429 retail price the console originally sold for since its release in November 2013.

The price cut comes after the Microsoft console has been consistently outsold by rival Sony's PlayStation 4, which remains considerably cheaper at £349. The reduction will only apply in Britain, the Xbox One's second biggest-market after the US, where the device will still cost $499 (£300).