A new article on the ArenaNet Blog outlines "The Golden Rules" of Guild Wars 2, the upcoming MMORPG sequel, saying every aspect of the game has been touched and shaped by one or more of them. They go into detail on each of the following precepts:

I enjoyed Guild Wars well enough, despite it having some significant drawbacks, and I might evenbreak down and buy GW2, but this list sounds like the meaningless patronizing BS companies spew in an attempt to make customers think that they are the company that cares.

“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” - Mahatma Gandhi