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New Era Cap Gearing Up for Spring Training

Services Provided

Communications strategy

Interagency collaboration

Cross channel media planning/buying

Content development

Creative sourcing

For baseball fans, it’s the most wonderful time of the year. Teams are gathering in the warm Florida and Arizona weather for the birth of a new season at MLB’s Spring Training. Some guys are shoo-ins, while others need to bring their A-game if they have any shot at making the Opening Day roster. The only real guarantees at Spring Training are fresh cut grass, flashes of leather and New Era’s Diamond Era caps on every athlete.

As the official on-field cap of Major League Baseball, New Era is constantly tasked with bringing both tech innovation and fresh style to MLB's ever evolving fanbase. As a long time client of over five years, Crossmedia understands this better than anyone and is faced with a similar task year in and year out, season after season.

This season, we’re bringing a multi-layered approach with elements of performance media to drive revenue and enhanced digital partnerships to fuel engagement and drive awareness. Spring Training is an exciting time for fans and our goal is to put New Era front and center when fans are gearing up for the season ahead. New Era has done a fantastic job of building their core stable of brand ambassadors featuring athletes like Buster Posey, Bryce Harper, Dee Gordon and Jacob DeGrom, and it’s up to Crossmedia to target the right fans with the right athletes and message.