The explosive growth of over-the-top (OTT) video has given consumers more content and more viewing options than ever.

For media companies, attracting viewers is just one part of the equation. Understanding their expectations when it comes the viewing experiences, payment preferences, how peer recommendations impact content consumption and spotting the churning points - are all crucial parts of the formula. Learn more as we feature special YouGov OTT research covering the Indian market.

For advertisers, will 2018 be the year that OTT services saves digital advertising? Advertisers know that OTT offers a greater ad targeting capability to deliver the right ad to the right consumer, but there are many hurdles to overcomes to maximise the ad potential. Issues like brand safety spooked a lot of major global brands and publishers in 2017, and still needs to be resolved. Can the familiar environment of quality TV content combined with an addressable audience excite the agency ad buyers of India? Do advertisers know if OTT audiences are more or less tolerant to ads?

These are just some topics that we will address at the Video Streaming Forum in Mumbai on 10 May 2018. Our lineup of speakers will cover:

The Future of TV - The New Reality & Online Advertising

Consumer Market Research on OTT Subscriptions, Ads and the Churning Point

Brand Safety, Ad Fraud and Viewability

Ms. Deepa Bhatia, General Manager of India at YouGov, shares insights on OTT subscriptions, ads and the churning point based on YouGov's latest market research. In his presentation, audience can learn more about consumers preferences for OTT streaming services, how tolerant are they to ads and the factors that would make them churn.