Tips for press releases that get noticed from Shelly Angers, Public Information Officer for the NH Dept. of Cultural Resources:

Remember to keep the who, what, where, when and why in the first paragraph

Keep in brief! 1-2 sentence paragraphs and the whole thing should be 300-500 words

Target media that covers your area

Read newspapers! Writing a good press release comes down to understanding a certain type of literacy. If you want a newspaper to pick up a story, you’ll do better if your press release is written like a news story. The less work editors have to do, the better they like it.