From Dell to EdX, Columbia Sportswear to Red Bull -- advertising is increasingly less about claiming value, and more about delivering it through memorable experiences. That's the secret behind Zeno's Paradox of Marketing.

“What if there were no ads?” That was the question content marketers Robert Rose and Joe Pulizzi asked in an episode of their podcast, This Old Marketing. It sounds like the start of John Lennon’s Imagine, but for marketers. What if there were jt no ads?

Knowing whether buyers conduct consideration with complete, partial or minimal information about the qualities of goods they seek is an essential starting point for ctomer experience strategy. This post describes this technique and dynamics buyers encounter in considering purchasing each type of goods.

One of fun parts of writing an annual benchmark report on the digital strength of some of the best hospitals in the U.S., is the chance it gives me to get to know some great digital and innovatiobn teams, and the stories behind the work featured in my coverage.. Please join me for a free educational webinar on January 9th, when Lee Aase of Mayo Clinic and I will discs this year’s HDX-15 report and their work as a innovative healthcare leaders.

One of the largest insurance companies in China plans to open doctorless clinic booths at a rate of over thirty a day. That’s Ping An’s plan, come get the details and how this might inform your own transformation planning.

It occurs to me that opportunities by their nature are elective, they exist for you as options. Problems, however, bring consequences which carry their own pragmatic or moral consequences. Its time for my annual reminder that meaningful work goes beyond what creative briefs and statements of work call for. And that our economy is designed and can be modified to express the values of its culture.

Meaningless A/B tests are pervasive becae they’re so easy to run. But it doesn’t have to be that way. Roy Rosin, the Chief Innovation Officer at Penn Medicine’s Center for Healthcare Innovation, and Ryan Summer’s of Connective DX have some ideas that can help turn your tests in to durable assets. And it starts with a MadLib.

President Trump observed that rich guys love rockets. They should, in this post I suggest three fairly immediate rewards for mastering space flight, and I suggest one company that is well positioned to supply the “picks and shovels” in this neo-space race.

Uber and AirBnB are widely celebrated innovators. By thinking about how each gains advantage for network effect, I hope that we can get beyond simply recognizing the strength of their biness growth or reputation, to appreciate how their circumstances create varying levels of advantage from network effect.

Its been a remarkable year in investment, politics and culture. This is my personal take on where we’re at – and a first swing at what we can improve together in the new year. I’d love to here your thoughts and plans, and to encourage them however I can. Happy New Year.

About Dave Wieneke, Digital Strategist

The future of digital experiences will be built by strategists who grasp the full array of emerging biness, social, and technical models. Specialties in er experience, branding, application design, and data science are laying the foundation for richer er experiences and biness models breakthrough products and revenue based marketing.

efulArts is a soapbox to discs the front line of digital experience, and the agencies and platforms that enable it. Digital biness needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.