Does anyone else agree with me that it doesn’t matter how witty the concept, unless the logo is used in the real world then it doesn’t carry any weight?
Its a funny pun and i get it, but in terms of branding its a terrible name and not actually very visually memorable. If i owned a large drinks business i’d find this idea way to whimsical to actually go for (See Schwepps, Diageo).

@Daniel The logo works.
Only because the fuss around it. There are people who love it and people who think it’s stupid.
Being controversial is the best marketing for kickstarters.

boxerdude

Jan 25, 2011 at 12:28 pm

@daniel – it’s for a craft brewery, which is getting more and more playful with branding like the wine industry has. this isn’t a PepsiCo or the ilk. it doesn’t have to be a diageo or unibrou to get market traction among its fans. logos and identities can be fun in the beverage industry.

Migs

Jan 26, 2011 at 6:39 am

100+ thumbs up! i love how the logo took the saying literally!

though honestly, I’ve always wondered how a glass could be half-empty and this logo answered my question to some degree, but that’s another story.