Monday, October 12, 2009

Star Magic Talents Staged a Charity Fashion Show "Magic For A Cause" for Typhoon Victims

Star Magic has successfully staged a charity fashion show called "Magic For A Cause" on October 12 at the Studio 10 of AVS-CBN to help the victims of typhoon Ondoy and Pepeng that recently struck the Philippines.

Kapamilya stars became models for a night for the A-list of designers who showcased their creations to the invited guests.

Piolo Pascual, who did the finale with actress Gretchen Barretto, said it was a blessing to be part of such cause-oriented event.

He related, "I think being part of Star Magic, we were able to come up with our show to promote, of course, 'yong relief operations ng ABS-CBN. We were able to gather donations from our endorsersments, from our sponsors. I guess it served its cause. It's nice to be part of the very meaningful event."

In a separate interview, Sam Milby said almost the same thing about working together as a "family" to help the victims of typhoon Ondoy and Pepeng. "It's a family effort to help out 'yong mga kababayan natin in need. I'm very happy about the outcome, of course. We raised over three million, so maraming families that we were able to help out with this show," he said.

Young Designers Guild, Fashion and Design Council of the Philippines, and Fashion Designers Association of the Philippines also cooperated in this event.

Mr. Johnny Manahan, head of Star Magic, was ecstatic about the outcome of the event. He said, "Magic For A Cause was truluy magical. In less than a week, we put up a superb fashion show with the best directors, models, makeup artists, and 80 of the top Star Magic artists, and we were able to raise millions. Magic yun!"

The network's goal in putting up such event was successfully achieved as it raised an ample amount of money from generous donors for the typhoon victims.

As reported, cash donations during the event reached up to about four million pesos cash and three million worth of in-kind donations whihc were turned over to ABS-CBN Foundation's Sagip Kapamilya, which distributes the relief goods to the different areas affected by Ondoy.

Sagip Kapamilya program director Tina Monzon-Palma was overwhelmed by the support of different private sectors, and had called their acts of generosity as "extraordinary." She added, "You would be surprised with the kind of generosity that we have received."

On the other hand, ABS-CBN Foundation managing director Gina Lopez assured all the donors that every single centavo of their donation will be spent wisely and distributed to the beneficiaries.

She related, "I'd like to inform all of you, in Sagip Kapamilya, we're working very, very hard. We set up many trucks a day. We service about 10,000 families a day and our efforts are really going areas, which are far flung and which nobody has service. We have today almost 3,400 families."

Ms. Lopez also thanked the Star Magic talents who have been very supportive of their cause for Ondoy victims from the very start. She said, "I wanna thank the stars because they have been going together with the trucks in doing relief services. Our effort is to use every single centavo well and we wanna save some money, and get some money to rehabilitate people."