Right merchandise, right stores. Right when the customer is ready to buy.

As customer preferences evolve and options for where – and how – they shop expand, you need a better understanding of who your customers are in order to stay competitive. SAS delivers solutions specifically designed for today's retailers, including technology that enables:

Merchandise assortment optimization. Efficiently rationalize assortments by becoming more customer-centric and less product-centric, using analytics and advanced clustering to understand a customer's path to purchase – and identify missed opportunities.

Learn how analytics can help you understand customer preferences and drive profitability.

More accurate planning. Down to the individual store level.

For a supply chain to be effective, you need an omnichannel view of customer demand. Where and when will customers want to buy a product? How can you optimize inventory and keep customers happy? Our solutions can help you:

Solve small, medium or large-scale forecasting needs. With advanced analytics and proven what-if analysis, you can create a process to help answer your biggest business questions.

Trust the accuracy of your forecasts at scale and in detail. Collaborate internally and with suppliers to plan promotions and price changes. Avoid lost sales, out-of-stocks and missed opportunities that result from inaccurate forecasts. SAS enables you to:

Optimize inventory and reduce stockouts. With analytics you can drive product where it's needed most to meet customer demand, plus you can manage the overall costs of inventory.

Take the guesswork out of forecasting. An unmatched library of retail forecasting models take into account underlying trends, seasonality, promotions, inventory effects and more. The solution automatically selects the best fit model based on each individual time-series, enabling large-scale forecasting.

Know exactly what customers want. And make sure they get it.

The new reality of retail is that customers are mobile and have more control over the purchasing process – which means retailers must rethink how to use customer data and insights from analytics to improve customer engagement. SAS solutions can help you:

Sell more. Understand what actions drive transactions and customer value. Know which message or offer is most relevant to your customer – as well as the best way to deliver the message. Personalize interactions to drive the best performance, and integrate the experience across all customer touchpoints.

Spend less. With an omnichannel approach, you can spend less than your competitors on customer acquisition. Improve the outcome of your marketing interactions by using predictive modeling as the basis for comprehensive integrated marketing.

Gain a more complete view of your customers and business. No matter where your data comes from or where it resides – from legacy systems to Hadoop – you can easily access it. Our customer information mapping technology means your data is always available and accessible. And because you can integrate multiple data sources, including IoT, customer, merchandise and location information, you get a more robust understanding of your customer and business.

Create memorable interactions in real time. Advanced predictive analytics enables analytically driven scoring, segmentation and decision making based on historical and current interactions. When combined with context, you can create memorable interactions across channels in real time.

Work from one platform. Our end-to-end integrated solution suite helps you work faster and more efficiently.

Learn how you can use analytics to understand customer preferences and drive profitability.

Despite having security products and people in place, the retail industry is aggressively targeted by cybercriminals. Your network, from POS to HQ, can still be infiltrated – and the longer attackers are in your network, the more they learn about your business. With cybersecurity analytics from SAS, you can:

Detect suspicious network activity. Get a continuous, holistic picture of threats throughout your network, even those missed by your existing security investments. Analyze traffic flows enriched with business contextual information such as asset data, organizational data and threat feeds.

When it comes to something as important as your network security, you need the industry's most advanced analytics to help you make informed decisions – and take the best action. With SAS, you're getting:

More than 40 years of experience. SAS has long been a pioneer in operational analytics. We're one of the few providers that can help you fully implement security analytics.

Data quality at the core of everything. Data quality isn't a nice-to-have when it comes to cybersecurity. It's a must. Only SAS delivers the breadth and depth of knowledge forged from decades of data quality experience.

Well-managed data helps you solve today's problems. And plan for the future.

Data management solutions from SAS help you put the right processes in place to be sure you're working with high-quality, accurate data – even if it comes from a variety of sources. And with data integration, you can break down silos and have a wealth of data at your disposal. You can also:

Boost productivity. Get more mileage from existing resources and increase productivity by working from a single point of control.

Unlock customer insights. Achieve a more complete view of your customer, and integrate those insights with merchandise data, to drive relevant communication and merchandising strategies.

Truly integrated technology. Instead of cobbling together bits and pieces to create a patchwork solution, we've built our data management technology from the ground up. It's seamless. Reliable. And ready to take on your biggest initiatives.

An easy, fast way to access big data. Turn big data into an integral part of your analytics strategy by making it fast and easy to access.

High-quality data from start to finish. With information constantly flowing in and out of your business, you need repeatable processes so you can build and maintain high-quality data.

Keeping customers engaged and happy.

When retailers have a better understanding of who their customers are and what their customers need, everyone wins. That's why Catalina, a digital media company, turned to SAS to help it process large amounts of information without constraints.

SAS® Grid Manager helps you create a managed, shared environment for efficiently processing large volumes of data. It enables large businesses to scale their data and still get quick responses – which, in turn, helps analysts dig deeper for key insights. The end result? Better business decisions, and happier customers.