Tag Archives: Corporate Business Solutions LLC Reviews

It’s no secret that online blogging and other forms of published content can prove to be a critical aspect of your marketing strategy. Having said that, it takes a lot of strategic thought and preparation to make online content supplement your business goals. In order to help you improve those efforts, Corporate Business Solutions experts recommend the following five tactics.

Identify Optimal Keywords

In order for your target audience to stumble across your blog content organically, you must integrate relevant and applicable keywords. While this can certainly be challenging, it’s up to you to invest the time and energy into researching the best keywords. Trust us when we tell you that you won’t regret it.

Get More Subscribers

So, you post your blog and you see that it hasn’t been viewed as many times as you’d like. Now what? To ensure that people actually read your blog, it’s helpful to offer an email subscription option. This will put the new blogs directly in their inboxes. What could be better?

Utilize Your Blog to Augment Your Reputation

Whether it’s via blogging, reviews, or social media, it’s absolutely imperative to not only monitor, but also constantly improve what is being said about your company online. Ultimately, your reputation can make or break a potential customer’s decision to buy into your business.

Personalize Your Content

Think about it – which will draw more interest: generic or personalized content? You got that right. Generic blog content will not yield the positive results you are looking for. Rather, take the time to publish personalized and relevant content that is specific to your target audience.

Make Your Content Shareable

One of the best ways to widen reach your reach is to optimize your content and make it more shareable. The more your content is shared, the more people you will reach.

Despite the fact that the HR software market is growing and, with so many products available, which HR software is right for you? Here are four of the best HR software programs out there.

BambooHR

BambooHR is HR software explicitly designed for small businesses. With this relevant and effective HR app, you will find the best candidates for your company faster with applicant tracking. You’ll obtain quick and precise HR insights through HR reporting and time tracking. You’ll also be able to create custom workflows and support employee self-onboarding.

What could be better?

If you’re truly interested in utilizing BambooHR to take care of your admin tasks, you’ll have to fill out your information online in order to get a quote.

HR Direct Smart Apps

HR Direct Smart Apps is a streamlined and smart HR software program that is not only affordable but also highly effective. This program will provide your company with a free employee record keeping app which allows you to both monitor and manage employee information.

From there, you can also decide if you want to exploit the additional features, such as software that makes it easier to complete I-9 and W-4 forms, managing employee attendance, and allowing employees to handle their PTO.

Gusto

You can simplify the chaos that comes with HR by using Gusto. Gusto makes the entire HR process easy, including managing benefits and running payroll. From sending out communications to onboarding new employees, you can make the whole HR process seamless and enjoyable with Gusto.

Furthermore, advice and support are provided by HR experts with Gusto. You’ll be able to choose the right plan for your business and budget.

What could be better?

Zoho People

Zoho People allows you to manage and track all of your HR activity from one location. Zoho makes it easy for employees to update their personal information, which saves you a great deal of time. Furthermore, it includes seamless time tracking, performance reviews, and automated workflows.

Are you on cloud nine after obtaining leads from your last event? Do you feel really good about yourself and you’re ready to take the sales world by storm? Fantastic! But don’t get ahead of yourself. The most critical aspect of attaining a lead is ensuring it becomes an opportunity. So the question becomes, how can you enhance the quality of leads?

That’s right – do your research.

Corporate Business Solutions experts understand how using marketing automation solution and a CRM can help you understand your leads and grow your business. Ultimately, you’ll want to discern the ins and outs of your leads in order to make effective business decisions. Here are three reasons as to why knowing your leads can really help.

Understand Your Customer

When you know your leads, such as where they’re located and what they’re interested in, you can ensure that leads passed down to you fit your ideal profile.

Tip: consider CRM integration.

With the right CRM, your marketing department can efficiently create newsletters, ebooks, and white papers to keep up with the demands of business. Strong marketing efforts will create a high volume of leads, where prospects can fill out forms in order to access content.

You might also want to utilize Pardot, a marketing automation solution that helps you see your leads as they progress through the prospect journey.

Grab Hold of the Right Leads

Have you ever heard of “lead grading”. If not, now’s the time.

Lead grading lets you literally “grade” your lead on a scale of A to F so you can determine who the most qualified candidates are based on the attributes of a lead’s profile. These characteristics include job title, company size, or industry.

Ultimately, you want quality leads. Lead grading allows you to access that.

Track and Nurture Your Leads

Similar to many small sales teams who wear marketing hats, it’s important to manually nurture leads. You should do this even if you’re not sure whether or not it will turn into an opportunity.

With a concrete process within your marketing automation solution, you’ll be able to nurture in an impactful way to help your sales counterpart.

It’s not necessary to play a guessing game with your leads. With the correct data and procedures, you’ll be able to understand the intricacies of your leads in no time. This will help you secure more sales and grow your business.

Most small business owners may have kicked off the new year with various assumptions about offering customer service in a hyper-connected world. Business news has been dominated by stories about omnichannel solutions and virtual reality. According to a recent study conducted by the Chief Marketing Officer Council (CMO), a good majority of customers are indifferent to all this. While that may come as a relief to some small businesses, consumers do have very specific requirements for great customer service.

The study is based on a survey of over 2,000 consumers in North America and Europe, conducted last year. One highlight of the study showed that nearly half of survey respondents said they would abandon a business or a brand if the customer service was continually poor or frustrating. Clearly, even in our digital, self-help age, customer service remains crucial to attracting and retaining buyers, says Corporate Business Solutions consultants.

While consumers have high expectations for customer service, their specific criteria for judging a service boils down to three critical aspects: response time for requests, helpfulness of the provided assistance, and whether the overall experience was positive. Interestingly enough, less than 10 percent of respondents said social media communities for brands “always on” service, and multiple touch point transactions were important for great customer service.

The study also found that consumers were not looking for fancy tech channels to communicate. A good majority said a phone number, an email address or an online form were sufficient to connect with a brand or a business. It’s notable that what really concerned customers was response time. As long as it was fast, most respondents felt satisfied with the overall service.

The CMO study’s findings should put customer service into perspective for small businesses. There’s little need to complicate the process with hip new tech. Focus on response time, contact channels, and offering assistance that is helpful. To find out if your small business’s customer service strategy meets these goals, contact us regarding Corporate Business Solutions Reviews.

What you likely didn’t know, however, is that Google often puts a great deal of effort into helping YOUR business operate at an optimal level. In doing so, Google has assembled some pertinent information on behalf of what is essentially their HR team. They sought to address the question of what makes a Google team successful.

Let’s dive a little bit deeper into this.

The Research

In seeking to understand why certain teams excelled and others did not Google examined more than 180 teams. They also conducted interviews and compared a myriad of characteristics/attributes between the high-rising teams and the ones that were falling short.

Conclusively, Google determined that the individual make-up of each team mattered much less than the person-to-person interaction and the composition of their work.

Ultimately, they determined that there are four critical components that separate the good teams from the great ones:

Psychological Safety

Dependability

Structure and Clarity

Meaning

While all of the elements are important, Google found that psychological safety played the largest role.

Psychological Safety

Essentially, this comes to down to one critical question: as a team, can you take risks that won’t lead to insecurity or embarrassment?

While risk-taking may seem routine on the surface, it actually carries with it a tremendous amount of emotional weight. When employees don’t feel secure about asking a question or contributing to an idea, they are less likely to partake in creativity and innovation. This is due to the simple, albeit IMPORTANT, fact that they do not want to be perceived in a negative light.

Employees that feel safe are much more likely to embody a sense of empowerment and subsequently will take risks and innovate. This leads to better collaboration and greater effectiveness. To learn more, visit CBS-CBS.com.

Dependability

As we know, nobody likes to work with an unreliable employee. This can lead to a myriad of issues. Thus, it’s critical that all members of the team submit their work on time and up to standard. Take the time to address the importance of dependability with your team.

Structure and Clarity

It’s essential for employees to understand exactly what their role is within the team at-large. If this is missing, people have a hard time pinpointing responsibility within the tasks. Consult with a Corporate Business Solutions expert to learn more.

Meaning of Work

As a team, you want to do your best to foster a sense of personal connection to the business and/or work that is being done. When this is the case, employees are more likely to deliver high-quality work.

Mark Zuckerberg announced last week that Facebook would be making some significant changes to how content is viewed on the platform’s Newsfeed. In a Facebook post on January 11, Zuckerberg specifically pointed to “public content,” which are posts from brands, businesses, and media, as “crowding out” personal posts. Facebook is making a major shift to mainly show posts from friends on the Newsfeed, as opposed to promotional material.

Small businesses can expect this change to hit them the hardest. Smaller brands are the most likely to promote Facebook posts. This year, this strategy will require drastic changes. Here are several tips suggested by CBS Corporate Business Solutions consultants on how small businesses can get around the Newsfeed change:

Produce High-Quality Content—Facebook users are mostly annoyed by spam posts that are blatantly pitch products. To keep your posts on Facebook, start producing better quality content. Meaning content that is highly relevant, timely, and interesting to the target audience. Avoid clickbait and misleading headlines. Invest in articles or video that the target audience would genuinely be interested in.

Consider Paying for Facebook Ads—If Facebook is essential for marketing to your company’s target audience, then seriously consider paying for Facebook ads. The ads will be strategically displayed alongside the Newsfeed so the new change doesn’t affect ads.

Create Content based on Engagement Metrics—The content that is most likely to be successful on Facebook is the type of content with the highest engagement rating. If the videos your company is posting on Facebook is generating high engagement numbers, then it’s safe to continue producing the same type of content. Facebook issues an “engagement rate” for each post your business profile submits. Use this rate to measure which content is becoming popular on the platform, and the continue to make more of it.

Ask Users to Allow Posts—Facebook has a feature called “see it first” that allows users to prioritize content seen on Newsfeeds. Users can click on the “see it first” button for your brand’s profile so that the content you produce won’t be filtered out with the rest of the public content. So conduct a campaign to get Facebook followers to make this change.

There are also alternatives to Facebook marketing your small business can try. Consult with a Corporate Business Solutions expert to find out more.

Working hard is an idea that’s drilled into us from a young age. As the belief goes, if one works hard, they will be rewarded for their effort. The latest business research and insight is seriously challenging this notion of working hard. That is to say, does a business need hard-working employees? According to some companies, no.

Perhaps the most well-known company to challenge the notion of hard work was Netflix. Yes, the popular online streaming service made some serious changes to its internal culture after years of stumbling sales. Some of the reforms the company introduced include unlimited vacation times and flexible working hours. Netflix also let go of a good majority of its workforce. The intriguing part is exactly who was let go.

During the layoff period, Netflix didn’t keep its hardest working employees around while laying off the rest. Instead, the company separated employees into two groups: who was crucial to the business and who was not. It didn’t matter if the employees showed up to work on time and worked 10-hour days. If the employee was not considered essential to the business, they were let go.

Such an approach does not seem fair, or particularly smart. However, Netflix managed to turn its dismal finances around to become the premiere streaming service in the world. Why did the Netflix approach work? Read below for explanations from Corporate Business Solutions consultants:

It’s a Results-Based Approach – The Netflix method works because it’s a solely results-based method for running a business. Instead of evaluating employees by how long they spend at the office, the approach isolates employees who bring in results and have the most potential to contribute to the company. It works because those remaining can deliver when it comes to the company’s goals.

Reduce Stress for Necessary Employees – Removing employees who are not needed does reduce stress for employees who contribute to the core business. They don’t have to work with people who are unnecessary to the team.

Focus on Innovation – Ultimately, staffing the workforce is essential to employees who deliver results, allowing companies to innovate. Netflix succeeded because the brand returned as an innovative leader within the industry, not because it had the most hard-working employees.

It all comes down not to working hard, but to working smart. Small businesses that want to succeed must focus on increasing efficiency and productivity at the workplace. Invest in employees who drive innovation in a manner that makes the business more competitive. Avoiding the traditional corporate work environment and driving efficiency and innovation is the way to succeed in 2018. To learn more, visit CBS-CBS.com.

It’s still the start of a brand new year, so now is the perfect time to start thinking about small business finances for the rest of the year. Most business owners do worry about how the market will fare as new year dawns. If the market suddenly took a turn for the worst, could your small business survive? There’s also a new federal tax plan that will surely affect small businesses when quarterly taxes are due. As new challenges await small businesses in 2018, CBS Corporate Business Solutions consultants highly recommend adopting new ways to remain financially responsible. Here are some tips owners can easily follow:

Stop Relying on Banks for Funding – Is your business heavily funded through bank loans or other types of debt? Debt issues can be the main source of cash flow problems for small businesses. It’s common to see small business owners struggle to repay loans even when the business is actually doing fine otherwise. Business loans are hefty and often carry high interest rates, so regular cash flow may not suffice to repay loans and make payroll. Therefore, be cautious when borrowing. It’s recommended for small businesses to have a savings repository to use when the creditors come knocking. But more importantly, business owners need to develop a positive cash management system that will allow them to pay their obligations without the need for borrowing.

Formulate a Sound Tax Strategy – The tax law has changed. Do you know how it may affect your business? Small businesses should seek out professional tax advice on how the new tax law will affect them. At the same time, CBS-CBS.com consultants can perform an in-depth review of your small business to ensure that you are well positioned to take advantage of all the opportunities available to you in 2018, including the changes in the tax law.

Analyze the Revenue – A good amount of targeted marketing and promotions that your small business undertakes in 2018 will require data for justification. This data comes from analyzing your company’s overall cash flow and revenue. Design a highly effective marketing plan and engage in cost-effective projects by doing a proper analysis of the company’s revenue streams.

Start the New Year with a (responsible) bang by putting the above pieces of advice to practice.

Facebook very recently announced that it’s cracking down on posts that are “fishing” for shares and likes. The social network calls this behavior “engagement baiting.” The announcement comes as the year ends so businesses can expect the crackdown to be in full swing by early next year. What exactly is engagement baiting and how will the Facebook ban affect small business social media campaigns on the platform? Read below for answers from Corporate Business Solutions based on information currently available:

What is Engagement Baiting?

It’s simply the term Facebook is using for certain spam-like tactics that some people use to game the social network’s algorithm. Facebook not so long ago began a crackdown on clickbait. Engagement baiting is a form of clickbait. It refers to those posts that desperately try to get people to like, share, comment, or tag their friends. For example, posts that urge users to “like if you are a cat person, share if you are a dog person,” or “tag a friend to get a chance to win a Mercedes” are considered engagement baiting. Some marketers use such tactics to drive engagement because of Facebook rewards posts with the most reach.

Facebook has updated its algorithm to demote Pages or users who try engagement baiting tactics. Facebook will punish violators by reducing the total reach on all posts, not just the offending post.

Good Engagement Baiting and Bad Engagement Baiting

Facebook does understand that sometimes users and Pages ask for likes and shares for legitimate reasons. The company is offering exemptions for posts that raise money for legitimate causes, reporting a missing child or are requesting travel tips.

The company is also offering a way for first-time engagement baiters to reform their ways. If offenders “behave good,” as in replace clickbait with high-quality content, then they will get the original reach back.

How Small Businesses Should Respond

The aim of the engagement bait crackdown is to reduce the amount of spam on Facebook, such as posts linking back to websites full of ads. It’s also aiming to stifle the spread of misinformation on the social network. Small businesses should keep these facts in mind when trying to drive engagement on Facebook from now on.

Brands and companies should produce high-quality content for Facebook that genuinely makes the target audience interested in liking or sharing. Do not beg for likes or shares as shown in the examples above. Instead, use catchy headlines or interesting commentary to drive engagement. Using influencers to share or like posts is a good way to drive engagement without risking engagement baiting. However, these are generic recommendations. Request one of our Corporate Business Solutions Reviews to learn more about how to specifically improve your company’s social media reach.

The holidays are finally here. The season typically lasts well into end of January, so small businesses should be getting prepped to stand out among rivals. Most of your employees will be looking forward to spending time with family, but the holidays are definitely not the time to take a break from marketing to clients. It’s the prime time for people to shop, even if some of the biggest holidays like Halloween and Thanksgiving are far behind. People continue to go on spending sprees particularly as the New Year rolls around. Here are several ideas from CBS Corporate Business Solutions consultants about marketing during the holiday season:

Up the Social Media Game—The holidays are definitely the time to be on social media. Everyone is checking their Facebook or Instagram feeds, commenting on friends’ pictures and posts. This is the best time for a brand to launch a word-of-mouth campaign. Keep in mind that many other brands will be active on social media as well. So it would be important to stand out from the crowd.

Personalize All Marketing Material—Customers are bombarded with marketing messages from everywhere during the season. Therefore, to capture the attention of the target audience, personalize all marketing material. Avoid the usual “Dear Customer” and use names. If your business has compiled customer profiles, now is the time to use them.

Send Gifts—Gifting not only shows your client base that your brand actually cares about them, it also helps clients keep your brand in mind the following year. Increase your small business’s loyal customer base, and subsequently sales, by sending personalized gifts to loyal customers and important clients.

Offer Deals and Discounts—The holiday season is definitely the time for sales, so offering your customers deals and discounts is more of an obligation at the end of each year. Small businesses can get more out of these deal offerings by smartly timing them. Also, make sure customers are aware of what the company is offering, especially for the season.

It’s the end of the year, so it’s also the time to opt for one of our Corporate Business Solutions Reviews to see exactly how your business performed in the past year, and how much better it can perform in the coming year.