Every year on the weekend closest to November 13, a bizarre and nightmarish festival known as “Toro Jubilo” is held in Soria, Spain. During this horrible event, residents affix balls of flammable tar (or pitch) to the horns of terrified, restrained bulls. The bulls’ horns are then set alight, and the panicked animals—either tied to stakes in public squares or released to run madly through the streets—are left to burn in agony. For hours, the tar burns like a bonfire on the bulls’ heads, scorching their faces, eyes, and bodies. Many burning bulls reportedly crash into walls in agony and blind terror. Their carcasses are later divided among the participants for consumption—residents apparently believe that consuming the flesh of the tortured animals provides them with fertility and invincibility. Please learn more about this horrifying ritual by clicking here.

Please contact Soria officials and politely urge them to ban Toro Jubilo, starting this year! Remind them that Toro Jubilo is a sadistic and archaic event that has no place in today’s society, and let them know that you and everyone you know will boycott travel to Soria until this cruel ritual is finally brought to a halt!

Please take action to immediately ban the horrifying ritual of Toro Jubilo. Toro Jubilo is a sadistic and archaic event that has no place in today’s society.

This event is considered a cultural tradition, a celebration of heritage and a demonstration to provide fertility and invincibility. While I would never embrace such an egotistical belief that my opinions take precedent over established and sacred customs, any “tradition”, however, that is built on a foundation of extreme animal cruelty, exploitation, and suffering, and which inflicts pain and fear on innocent, sentient animals, is neither justified, nor an expression of historical or family pride. There can be no honor amongst those who condemn animals to such depraved actions substantiating my disturbance that such animal cruelty is perpetuated by the inaccurate conviction that this ritual confirms fertility and manhood.

Until such a time as this sadistic ritual is condemned I will boycott travel to Soria, and I will also inform family, friends, and members of online social groups to boycott as well.

WHAT KIND OF GOVERNMENT ALLOWS THIS TORTURE TO HAPPEN IS A DISGRACE TO THE COUNTRY AND THE WORLD. GOD ONLY KNOWS THE MENTALITY OF THE SICK PEOPLE WHO DO THIS TO THE BULLS ! WHAT A TERRIBLE WAY TO EDUCATE THE CHILDREN OF THAT PART OF THE WORLD. WHAT AN ABSOLUTE ROTTEN EVIL THING TO DO TO AN INNOCENT ANIMAL AND I FOR ONE WILL NEVER EVER SET FOOT ON THAT GROUND / STOP ADVOCATING TORTURE “IT IS VERY WRONG “.