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Were
you as shocked and outraged as I was at the recent trophy killing of Cecil the
lion in Zimbabwe by American dentist Walter Palmer? It’s
heartbreaking to see such magnificent creatures killed so senselessly.

Unfortunately, while Cecil made the headlines, many of us are unaware of how
many other animals die for nothing other than human pleasure – and human vanity – on a regular
basis.

I
simply can’t understand why any human being would enjoy taking the life of an
innocent animal for no good reason. It’s
why we decided to take a stand on the cruel animal testing practices of the
cosmetics industry and create a skin care range based on the principle of cruelty-free beauty.

Why we are committed to making
vegan and cruelty-free skin care

We
don’t think it’s fair that animals should suffer for our vanity. Simple.

Animals
are subjected to outdated tests that are cruel, painful and unnecessary so that
cosmetics and their ingredients can be proven safe for human use.

We
believe this practice needs to stop ASAP.

We as consumers need to vote with our wallets and let authorities know we won’t
purchase cosmetics that have been tested on animals ­– especially since there
are various testing methods now available that make animal testing obsolete. Human biology-based non-animal testing methods can provide faster, cheaper, and more relevant results for consumer protection.

Testing
cosmetics on animals has been banned in the UK and the EU, but Australia hasn’t
caught up yet. The
actual animal testing isn’t happening in Australia anymore, but the majority of
cosmetic products sold here contain ingredients that will have been tested on
animals at some time.

These
include makeup and skin care products as well as soaps, shower gels,
deodorants, shampoos, toothpastes and sunscreens.

By
allowing these products to be sold in Australia, we are essentially supporting
animal testing for cosmetics.

Do Australians care about cruelty-free beauty?

Overwhelmingly, YES! According to Humane Research Australia, the majority of Australians (85%) oppose animal testing on cosmetics, and support banning the sale of newly animal-tested cosmetics (81%).

The Be Cruelty-Free Australia Campaign is a partnership between
Humane Research Australia and Humane Society International that is
calling on the Coalition Government to make Australia the next country
that says no to cruel cosmetics.

Be Cruelty-Free Australia believes that testing the
ingredients of cosmetics on living creatures is
a completely unnecessary cruelty, and that it’s time Australia joined a
growing number of countries (now more than 30) by banning it.

Be Cruelty-Free Australia is calling for a ban on new animal testing for cosmetic products or their ingredients in Australia and a ban on the sale of cosmetics newly tested on animals or containing newly animal-tested ingredients.

Last year, the organisation worked with the Australian Greens and the Labor Party to have the End Cruel Cosmetics Bill 2014 introduced to the Australian Senate. Click here to view the Bill, which is currently still passing through the Senate.

If you want Australia to be the next country to support cruelty-free beauty, it's time to take action. Click here to ask the Australian Government to Ban Cosmetics Animal Testing.

how to find cruelty-free beauty products in australia

The
Choose Cruelty Free List is the place to
go to find vegan and cruelty-free beauty products in Australia. If
you scroll down to Mukti Organics on the list, you’ll see we are listed as
‘vegan’. That is our stamp of approval and your reassurance that no animal will have suffered for your beauty routine.

We
believe that all sentient beings have the right to a humane life.

That is why
we never test our products on animals, export to countries that still engage in
animal testing or buy raw materials from companies that do.

Our Choose Cruelty
Free logo ensures that we abide by this.

I’m
proud to say our products are 100% cruelty free and vegan so when you’re
applying our creams, serums, oils and mists, you can do so with a clear
conscience.

How
do you feel about the practice of testing cosmetics and skin care products and
their ingredients on animals?

Sign me up!

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Hi, I'm Mukti, the founder and creator of Mukti Organics. My aim is to assist you in achieving beautiful, radiant skin without using products containing toxic chemicals. Certified organic skin care is better for you, your family and our planet. Click here to sign up and receive 15% off your first order. Signing up and commenting on our blog posts enters you into our bimonthly draw to receive $150 worth of products of your choice.