These are privately owned television channels that are solely, or almost solely, directed at Sweden. Many such channels don't broadcast from Sweden, but nevertheless target a Swedish audience.

TV4 is the only commercial channel ever to have broadcast nationally in the Swedish analogue terrestrial network, but the arrival of digital terrestrial television saw the TV4 monopoly on commercial television broken.

Channels targeting all of Europe. This section may include virtually all channels available from any satellite that can be received in Sweden, but this list mostly concerns encrypted channels that are available from Swedish satellite distributors. Some have Swedish subtitles.