Channel-thinking is not only false – it is harmful to corporate reputation. It tells you that you can treat digital like old media. It reinforces the idea that there is still an old media (there isn’t) . So why use the word?

About Joshua-Michéle Ross

I am a digital strategist focused on how technology opens new possibilities for social transformation and innovation within business. I am a Partner and Director of Digital, EMEA for Fleishman Hillard. I blog here, on O’Reilly Radar, and am a contributor for Forbes.com.