About “Down in the DM”

Memphis rapper Yo Gotti writes the playbook for flirting with women via Instagram’s Direct Message function (a.k.a. The DM). There’s celebrity nudes in his inbox, he’s got a keyboard full of eye emoji, and he’s ready to risk it all for his #WCW, Angela Simmons.

“Down In The DM” is a minimalist, bass-heavy, synth-and-808 hip-hop song that was produced by Florida-based musicians Ben Billions and Schife Karbeen. The lyrics, with their mix of sex and technology, follow in the tradition of Zapp’s “Computer Love,” Three 6 Mafia’s “2-Way Freak,” and Trey Songz’s “LOL :).”

The song was released on Gotti’s independent mixtape The Return in September 2015, and then released by Epic Records as a single on October 25, 2015. Rick Ross remixed “Down In The DM” on October 31 as part of his #RenzelRemixes series. Yo Gotti followed it up with his own remix on February 3rd, 2016, which featured a new verse from A-List rapper Nicki Minaj.