As the Greater Houston Convention and Visitors Bureau launched its My Houston 2.0 ad campaign at OKRA Charity Bar this week, the notables in attendance were feeling pretty good about our town. We've been named America's coolest city by Forbes and the seventh-best place to visit by the New York Times, after all.

The ads, which will appear in national publications, capitalize on some of our city's top assets, our artists and chefs. "We want to deliver a message to the world," said Greg Ortale, GHCVB president and CEO.