All businesses, regardless of size, owe it to themselves to consider establishing an online presence; websites can be accessed anytime, from anywhere. Other means of advertising, by comparison, have a severely limited window of effectiveness. Websites can be updated and optimized instantaneously, making them an adaptable, flexible marketing platform

Anyone who is a part of the online world will know that coming up with fresh content consistently is a big challenge. We're advised that content should be engaging, informative and relevant. Consequently, content curation has taken off in a big way.

SCOOPS -- I began using Scoop when I was defining myself a LITE FEET DANCER. There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation. I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate.

There has never been as inexpensive tool for developing content for users as that found in crowdsourcing.

If you are seeking increased relevance in your market space and engagement with your customers, you have new options with crowdsourcing. These strategies may provide you with a number of innovative solutions to your various needs. When it comes to content, you can be assured of high relevance when your clients are involved in the process of generating that content

Crafted content is nothing if businesses cannot find eager readers willing to consume it and take action. For marketers, tapping the right audiences can turn content marketing into a company's number one acquisition channel. Here are seven worthwhile strategies to help place your stories in front of the audiences they deserve and capture visitors who will convert to interested prospects, and then clients.

How do you turn a blog readers into a blog subscriber? A question we all ask ourselves and constantly looking at ways that we can achieve this goal. Here's twelve experts share their reasons on what makes them a blog subscriber.

There are now more than 1 million users publishing long-form content on LinkedIn.

Linda Buckmaster's insight:

LinkedIn blogging platform has been a big success, there have been some issues and queries over LinkedIn published content – in particular, over changes to how content is shared and distributed throughout the extended LinkedIn network.

For having done a number of these mistakes myself, I find this is one of the best posts I've seen on that topic.

Teams are made of a variety of people with different views and sensitivities. So when things don't turn out the way you want, it can be extremely hard to stay focused on the right things.

#2 in particular is one thing I've seen many tech startups do, perhaps because a lot of them are engineering-driven at the core. They try to outcode themselves off a growth plateau through more features that will only get in the way and hurt their growth.

If you're having doubts - or when you'll have doubts - this is a good checklist to go back to with your team.

There's been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign. If you want to generate revenue, it's important to understand how information spreads on the internet.

It's amazing that Pinterest started just five years ago. Since its inception Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise you.

Email marketing is often used as an alternative to social media marketing. It's been known to outperform social when it comes to overall conversions. However, marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.

Email marketing is often used as an alternative to social media marketing. It's been known to outperform social when it comes to overall conversions. However, marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.

Email marketing is often used as an alternative to social media marketing. It's been known to outperform social when it comes to overall conversions. However, marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.

The band Smashing Pumpkins decided to engage their fans through a visual social media marketing campaign.The social networks included in the marketing campaign included Facebook, Twitter, Storify and Pinterest.

Starting a small business or expanding an existing operation, marketing your business can seem daunting. This article helps you to establish your presence, drive leads to your business and expand your audience.

It’s always the same procedure every month, Bloggers decide they will write more next week, month or next year. But is writing really what is causing the trouble? Running a blog just when you feel like it will not get you far.... here's ten ways to generate ideas

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.