February 9, 2015 AT 12:00 am

The Audi A3 Presents: The Challengers – MakerBot’s Bre Pettis

This is interesting, Audi and VICE are doing a video series, this one has MakerBot’s Bre Pettis –

“My life is dedicated to empowering people to be creative,” Bre Pettis says in the first episode of The Challengers, presented by the Audi A3. A natural-born maker, his desire to create led him to found MakerBot Industries, one of the leading 3D printer producers on the planet. In the documentary above, watch as Pettis breaks down the ways in which the ever-evolving technology is changing our idea of luxury, essentially allowing anyone to make anything. See how MakerBot technology is allowing children to print their own prosthetic limbs, providing an easy and affordable way for people to make their creative visions come to life, and learn about the idea behind Bold Machines, an innovation workshop at Stratasys that created a film’s entire merchandising using a 3D printer. “When we started, nobody knew about 3D printing,” he states. Now that we know what 3D printing is, “what can you do with it?” asks Pettis.
The Challengers is a three-part series from the Audi A3.