Entertainment

New NBCU music video aims to teach kids kindness

To celebrate "Random Acts of Kindness Day," NBCUniversal's preschool network Sprout released a music video for Kindness Counts, an initiative to help children and parents promote kindness and compassion.

“Kindness is at the heart of everything we do at Sprout,” said the network's SVP of Marketing & Digital, Jennifer Giddens. “‘Kindness is a Muscle’ showcases how kids have the opportunity to lead the kind effort by exercising compassionate and kind actions daily, empowering and reminding us all to do better.”

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.