Cole Gerst - Art Direction | Design | Illustration

Travel Portland

Portland advertising agency Grady Britton hired us to create the "World of Portland" for a full page ad in USA Today. The ad focuses on the culinary aspect of the city. Grady Britton engaged with Digimarc, a digital watermarking provider, whose technology bridges the physical and digital worlds by embedding smartphone code into analog channels (newspapers, magazines, radio), connecting to rich digital experiences and content. Viewers of the ad can download an app from Digimarc to scan the ad and get interactive content about food carts, brew pubs and James Beard award winning chefs.