'Jamie & I' Learns Uses Preference Through a Style Game

It can be daunting to offer up one's personal data in order to help an AI assistant understand the products that are most appealing, so the 'Jamie & I' platform has designed a system that's a little less intrusive. The browser-based shopping assistant learns about users by playing a style game with them, giving users a way to pass on their style preferences without having to offer up more information than is necessary.

The Jamie & I style game is simple, making it approachable for any user. It first prompts users to select their type of clothing — work, play, or both — and then presents them with pictures one at a time. All users need to do is decide whether or not they like each outfit.

Once the game's been completed, Jamie & I will send users weekly emails with offers based on their results.