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Detroit’s Shinola opens retail boutique in Manhattan

NEW YORK, NY (BRAIN) — Less than one month after its flagship store opened in Detroit, bicycle and watch manufacturer Shinola unveiled a second store in Manhattan’s Tribeca neighborhood on July 18.

The store features all of Shinola’s products, including its line of three-speed city bicycles, watches, paper and leather goods, as well as shoe shine and leather care. Smaller items include Shinola baseballs, pencils and pencil sharpeners. Onsite embossing is available on all leather goods.

Bike accessories, including locks from Map of Days and bike bags from Detroit Cargo, are also available. A pop-up inside the store showcases jewelry crafted from hardware salvaged from foreclosed Detroit houses by Smith Shop, ceramics from Local Portion and other handcrafted items from Detroit-based artisans.

Shinola’s line of Detroit-made city bicycles is on display and for sale in the store, which has a double-high ceiling and catwalk that is reached by a spiral staircase, all illuminated by a vaulted skylight. Other design features include a 1930’s era metal world map sculpture that was acquired from a lobby in Rockefeller Center, restored brick façade and a flexible wall display with built-in clothes racks.

Like the Detroit store, the Tribeca store was designed as a multi-use space. A small café, the Smile Newsstand, serves up coffee, pastries and light fare right inside the store’s entrance. A newsstand will house a variety of magazines, periodicals and books, and the store’s display platforms can double as seating for evening events.

Shinola bicycles are assembled at the Detroit store, which opened at the end of June. Its watches and other products are all made in Detroit, reflecting the company’s strong commitment to American-made goods.

“The core of the brand is really about bringing manufacturing back to the U.S., “ said Daniel Caudill, creative director for Shinola. A ‘Made in Detroit’ badge is stamped on many Shinola products, and the Tribeca store will always feature some items that are made in Detroit, including shirts from Gitman Bros. and jeans from Detroit Denim.

Shinola’s Manhattan store is located at 177 Franklin in Tribeca, between Hudson and Greenwich.