British brands eye growing Muslim consumer market

From young start-ups to business giants, British entrepreneurs are eyeing a rapidly expanding global market for Muslim consumers with a range of brands from clothes to greetings cards to online gym courses.

In contrast to France, where there has been an angry debate about Muslim-specific consumer products, the approach in Britain seems more business-minded.

"Halal doesn't only apply to food but also to business ethics, dress etcetera," said Rauf Mirza, director of The Muslim Lifestyle Expo (MLE), which organises trade fairs on Muslim consumer trends.