Birst Constructs Single Source of Customer Insight for Build.com

SAN FRANCISCO, CA, Sep 10, 2013 (Marketwired via COMTEX) --
Birst Inc., the leader in Cloud BI, today announced that Build.com,
the leading online-only home improvement retailer, is gaining greater
customer insight by using Birst's enterprise-caliber business
intelligence (BI) platform to quickly and easily combine and analyze
a variety of customer-related data. Leveraging this insight will
enable Build.com to extend its customer lifetime value, decrease
customer acquisition costs (as a percentage of revenue), and focus on
acquiring more profitable customers to boost overall business
results.

As one of the 100 largest Internet retailers in the United States,
Build.com is using Birst to create a single source of
customer-related information by combining customer web analytics with
other key customer data from multiple sources. Birst is analyzing
this information to calculate the lifetime value of Build.com
customers and layer that information over the organization's
attribution model in order to determine the origination of customers
of varying levels of profitability. With this insight, Build.com is
able to increase revenue by narrowing its focus to channels and
activities that are generating the most profitable customers. Brandon
Proctor, Vice President of Marketing for Build.com, is keen on
incorporating data and analytics to help solve for business
challenges. "The new actionable insights we gain will enable us to
propel our growth at an even faster rate, while maintaining
efficiency and, ultimately, profitability."

To provide consumers and professionals with a smarter shopping
experience, Build.com is also using Birst to develop more effective
models for personalizing customers' online experiences. By analyzing
customers' propensity to buy when provided with specific product
recommendations, Build.com is better able to recommend the right
product at the right time, reducing customer touch points prior to
purchase and decreasing customer acquisition costs. Likewise,
Build.com is extending the lifecycle of desirable customers by using
Birst to better understand the types of customer interactions that
are likely to lead to additional product purchases.

Additionally, Birst is enabling Build.com to automate a variety of
regular reporting and analysis related to organizational performance.
With access to a unified source of information and intuitive online
dashboards with drill-down capabilities, Build.com is gaining
greater, more transparent, and consistent insight across the
organization. This, in turn, is enabling employees to more easily
collaborate, focus on other business needs, and make faster,
more-informed decisions.

"Birst is providing us with a distinct advantage across the
marketplace," said Brandon Proctor, Vice President of Marketing,
Build.com. "With Birst, we're increasing efficiencies, decreasing
costs, making better decisions, and improving employee productivity.
We expect to save more than 100 hours per month in time spent
generating reports now that we have access to a single, centralized
source of information. All of these benefits -- including greater
revenue, and time and costs saved -- represent additional resources
we're now able to reinvest in growing our business."

To provide its employees with fast access to vital information and
free valuable IT resources to focus on other areas of the business,
Build.com sought a cloud-based BI solution offering advanced data
visualization capabilities and the ability to easily combine data
from a variety of applications. In comparing a number of BI
solutions, Build.com determined that Birst -- with its interactive
dashboards, fully integrated ETL, pre-built data connectors, and
automated data warehouse -- was uniquely suited to meet the
organization's needs. Implemented in just a few weeks with help from
DiamondStream, a Champion-level Birst implementation consultant,
Birst is delivering self-service, enterprise-caliber analytics
combined with all the benefits of software-as-a-service (SaaS).

"In the online world, it's imperative that organizations be able to
think, move, and grow -- fast," said Brad Peters, CEO of Birst.
"Birst's Cloud BI platform makes it possible for online retailers
like Build.com to quickly access the actionable insight they need to
make data-driven decisions that produce real results."

About Birst
Birst is the only enterprise-caliber Business
Intelligence platform born in the cloud. Less costly and more agile
than Legacy BI and more powerful than Data Discovery, Birst is
engineered with an automated data warehouse and rich, visual
analytics, to give meaning to data -- all types and sizes. Coupled
with the agility of the Cloud, Birst gives business teams the ability
to solve real problems. Fast. Find out why Gartner named Birst a
Challenger in its most recent BI Magic Quadrant and why more than a
thousand businesses rely on Birst for their analytic needs. Learn to
think fast at www.birst.com and join the conversation @birstbi.

Intraday Data provided by SIX Financial Information and subject to terms of use.
Historical and current end-of-day data provided by SIX Financial Information. Intraday data
delayed per exchange requirements. S&P/Dow Jones Indices (SM) from Dow Jones & Company, Inc.
All quotes are in local exchange time. Real time last sale data provided by NASDAQ. More
information on NASDAQ traded symbols and their current financial status. Intraday
data delayed 15 minutes for Nasdaq, and 20 minutes for other exchanges. S&P/Dow Jones Indices (SM)
from Dow Jones & Company, Inc. SEHK intraday data is provided by SIX Financial Information and is
at least 60-minutes delayed. All quotes are in local exchange time.