Tag Archives: amp guidelines

The web developers of a top Web Designing Company in Delhi wants to tell its users through this blog the latest stunt carried out by the most popular, lately naïve and forever dynamic search engine, Google. Google is working towards convincing the entity who is the watchdog of web standards to embrace its interesting technology inspired by Accelerated Mobile Pages. Is it really that important that every single website owner have to devotedly succumb to Google’s technology? The picture the Google is trying to present over here is that they want every single web page to gain the advantages of AMP and offering prominent search positioning to sites that are using Google’s proprietary framework.

Launched back in 2015, Accelerated Mobile Pages (AMP) is Google’s most controversial development that has been a topic of debate for last 3 years within the web community. AMP is crushed, compressed and diet version of HTML, JavaScript and other web technologies packed with a number of non-standard modifications and restrictions to achieve multiple numbers of merits that are beneficial for mobile browsers. These merits bring under the umbrella the following benefits such as- instantaneous page loading, distribution on multiple platforms and a better search ranking on Google SERPs.

There are three major aspects of AMP,

A restricted version of HTML with custom AMP-oriented tags for website components like images, audio, and video.

A unique, custom mandatory JavaScript library that manages the AMP-specific tags, a few numbers of animations and other unique features.

A personalized caching proxy system, wherein Google check the accuracy of AMP pages and then present them to clients

The sole reason behind the development of these alterations and restrictions is to ensure that the AMP pages are small, easy to load and consistent. Google’s David Besbris explained in an interview that they were trying and desperately wanted to turn AMP into a standardized technology.

“The trend in the industry at the time was the simple way of solving these problems, where you guaranteed that you could control the experience … but that comes at the cost of the web.”

“Based on what we learned from AMP, we now feel ready to take the next step and work to support more fast-loading content not based on AMP technology in areas of Google Search designed for this like the Top Stories carousel.”

But it is not a standard yet; many people think that Google is trying to force websites to adopt its proprietary format and give a back seat to web standards in favor of Google’s proprietary format.

With this announcement, Google has also mentioned that they’ll continue to work on the development of AMP technology and serving the same search engine positioning benefits to a site that have adopted the AMP technology. Without a specific timeline or roadmap, it is still yet to be determined how Google’s revelation would mold the world of web.