Interview with Tad Clarke - MarketingSherpa Editorial Director - Email Newsletter Time Investments[Management] Tad Clarke, Editorial Director for MarketingSherpa said that a typical newsletter they produce involves 1-2 hours of research, 1-5 hours writing each story, the submission of each story to an editor and someone who formats the work...resulting in a total of about 16-20 hours PER newsletter. Discover what he thinks are the (3) things you must absolutely test in your email newsletter:

Cyber Monday Email Volume Up 54 Percent - Unsub Best Practice Review[Management] According to the Retail Email blog (Chad White), they found in that 68% of retailers in their survey sent out a Cyber-Monday promotion compared to 44% last year (54% increase). In addition, 25% of retailers in their survey sent promotional emails the Sunday before compared to 12% last year (108% increase). Read on to learn more about best practices for handling unsub requests.

Email Delivery Frequency During The Holidays Can Burn Ya[Management] With the holiday shopping season in full gear, many retail and e-tailers have already had a strong October and November sales rush thanks largely in part to their email marketing efforts. When consumer buying budgets are blown, many e-tailers turn to increasing their email frequency with hopes to gently brow beat their prospects & clients into buying. There's a better way:

List-Slaughter or Why Email List Repurposing Is Bad[Management] There are two types of evil when it comes email newsletter publishers who repurpose their email lists: Type 1) Intentionally misleading and no true respect for the privacy of their list member and Type 2) List-slaughter is where they unintentionally come to the realization that the current ezine relationship isn't working for their business interests any more so they take liberties that they know are wrong.

Email Newsletter Topical Ideas For 2007 - 5 Quick Strategies[Content] If you've run out of 'good' ideas for topics for your next email newsletter, today you're going to
discover my top 5 favorite ways to pick new ezine topics and a link to another article of 20 more
new ezine topical ideas for you to leverage.

Ezine Publishing: To Include Personal Info or Not?[Content] Many times I come to an email newsletter to get a specific outcome, such as being more informed, keeping up on trends, picking up a new strategy to test, or simply being entertained... and lately I've noticed handfuls of ezine publishers who have a hard time realizing that I didn't give them permission to tell me about their personal life... on and on and on and on... You get the point.

Email Newsletter From Field - Ezine Brand Management[Strategy] There's an ezine mistake that I've been seeing more of lately and while my solution to it may not apply to many of the tens of thousands of readers of Ezine-Tips; For the few dozen to a hundred who are doing this brand mistake, I hope it improves your ezine management and branding experience.

Ezine Publishing Design For The Email Preview Pane[Format] "The biggest challenge facing online marketers today is to design for the preview pane and ever-shrinking real estate of the email inbox," said Stefan Pollard, Director of Consulting, EmailLabs in a recent media release. I do agree that it's a major challenge for ezine publishers and let's give it some attention today by considering how to improve your email newsletter template to address the preview pane's impact.