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Vype is an electronic cigarette that uses the latest technology to offer a lighter and more realistic, premium vaping experience.

Vype has drawn upon BAT’s 100+ years’ experience of satisfying smokers and have listened to more than 2,000 vapers and smokers and worked with top flavour experts and scientists to develop the Vype product range using their expertise to craft an e-cigarette designed to deliver satisfaction from start to finish.