“You look up at the stars and you think, ‘Wow, wouldn’t it be awesome to be able to look back on the planet from space,’” he told the News. “And I’m getting that opportunity.”

The News even checked in with Ramsburg’s longtime partner, Jeff George. “My reaction was, go for it. Kind of like the Nike thing,” George said. “Go for it. It’s that once-in-a-lifetime thing that very few people get the opportunity to do.”

Alan Boyle also mentions:
If you missed out on the Volvo contest, don’t fret: There are several other suborbital space promotions in the works, involving the soft-drink company behind 7UP, the Oracle software company and Nidar, a Norwegian candy company. Heck, you could even redeem American Express frequent-flier miles to get a suborbital ticket. Sure, it’ll be a few years before you’ll be able to fly, but that will give you enough time to save up the 20 million points you’ll need.