Writing a business sales letter is not an easy job .A Sales letter that is written in an professional manner surely benefits a business, enhances its sales and increases customer loyalty. A Sales letter format should have good grammar and nice vocabulary.

Nowadays sales letters formats are available on different sites. These sales letters formats are very helpful for the people who have no familiarity about writing the sales letters to their clients and customers. So, to carry on the communication with their customers they generally go for the Sales letter format.

We at_______________ (introduce your company and products). We want to _________________ (state the purpose of the letter).

Our products have __________________________ (state the features and benefits of your product and also give the details of the offer provided by your company). You can try ________________ (restate your purpose).

For further information you can visit ___________________ (provide you website address or contact info).

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Sales Letter Sample, Email and Example/Format

Sample

We are glad to introduce to you our new copiers and printers. Our products are user friendly and they have great capabilities and benefits.

Our product will surely lessen your work loads. These printers are in the market for last five months and have received positive responses from most of our customers. We are proud to introduce them to you and assure that they will help you in making your chore a lot easier.

We will proud to introduce you the characteristics of the printer and give a display to you. For more details of our product you can also visit our website www.ohmsprinters.com.

We hope for a good business prospect.

Ohms Printers
New Delhi,
India.

Email Format

This is the format of a sales letter explaining in detail the different sections and the kind of content, which goes into each of these sections. It starts with the details of the client to whom this letter is being addressed. Then the actual information is given sequentially. The letter ends with your contact information for the client to get back to you.

Dear (client’s name)

1st paragraph: The introduction should be able to bind the attention of the reader to the letter. In here you could mention about a particular problem a client may have and how your product could help resolve it. Introduce your company and your specialization.

2nd paragraph: Provide an introduction to your product or the service and explain the ways the client could benefit by using your product or service. You could make your offer very attractive to the client but be careful not to promise the impossible.

3rd paragraph: Provide your contact information and how client could find more details of your offer.
This sales letter format is easiest and simple thing to follow for busy and new clients .