Wednesday, August 31, 2011

Comedienne Whitney Cummings gets her own sitcom this Fall TV season, entitled Whitney for obvious reasons, and she also gets a smattering of funny billboards and posters around L.A. to support the show's launch.

It really is a great campaign with eye-catching, truthful headlines like 'Whoever invented morning sex forgot about morning breath' and 'Half of all marriages end in sweatpants' to grab passersby attention.

One of Daily Billboard's favourite creatives for the new sitcom is 'Women are like emotional ninjas. "I'm fine" means I'm going to stab you in the neck'. Sadly this one was only found in poster form rather than on a billboard.

It's nice to see a show not rely on a single creative execution to sell a new concept.

These witty billboards for Whitney were snapped along Sunset Boulevard, Beverly Boulevard and Wilshire Boulevard on August 17, 2011.

Only time will tell if the new comedy series lives up to the humour of this fun and cohesive billboard campaign.