You are a person who cares about details. The normal Scotch® Magic(TM) Tape is fine for the hoi polloi. "Invisible tape" they call it, the deluded fools. But you can see its flaws, how it holds an air bubble, how it calls attention to itself with an ugly matte finish that makes anything below it look slightly washed out, faded like a painting left too long in a sunny room.

You are a person who notices details. When you are wrapping a gift -- with wrapping paper that folds just so, without little crinkles -- when you are wrapping a gift you want the smooth lover's touch of satin against your fingers, a shiny surface that light will caress into a soft shine. It calls attention to itself only when the light walks ups to it, makes a graceful bow, and asks it to dance.

You are a person who pays attention to details. You like that this tape is determined "Photo Safe" according to the rigorous ISO Standard 14523. You won't be seeing your fingerprints outlined in dirt and grease, trapped like some ancient insect in amber. Yes, you might be frustrated that the dispenser leaves tiny lines where the tape meets the ledge with the jagged teeth and where it pulls out and away from the tight, perfect coil which 3M has so brilliantly engineered. But you'll figure out this can be managed with skillful snips from a sharp set of scissors.

The details are important to you. Is it Scotch® GiftWrap Tape or Scotch® Giftwrap Tape? The packaging says both. Perhaps 3M should hire you to proofread the names of their products, you think to yourself, with a congratulatory inner voice. You wouldn't let a detail like that slip by.

For comparison purposes, I posted a photograph comparing Scotch Gift Wrap Tape, their cellophane tape (shiny) and their Magic Tape. The photo contains a sample of the three styles of tape applied to three different styles of gift wrap -- red foil, brown packing paper (for those wrapping with a less processed product,) and a patterned (non-foil) gift wrap.

Perhaps not surprising, the shiny Scotch tape looks best on the foil but the Gift Wrap tape is a better choice for both the brown packing paper and patterned non-foil gift wrap. The Magic Tape had the most unattractive appearance on all three products.

The Gift Wrap tape is very sturdy, so sturdy that sometimes it is reluctant to tear across the serrated edge of the plastic dispenser. Rolls inserted into a weighted dispenser would resolve that issue. That issue aside, I will definitely be buying more of this tape and using it for wrapping on all but foil paper, where I will continue to use the shiny tape.

I give the tape itself 5 stars -it is fantastic, and is really the best tape to use on wrapping paper, because it does a great job of disappearing. It is MUCH better, in fact, than the typical Scotch tape which can be removed and reused if not put on correctly --and which is not fully see through. Though that tape also does a great job when used for wrapping, the Satin Finish tape is better.

The only problem I had is that I was really surprised at how little tape came on each of these three rolls; it was ridiculous. I had a "regular" single roll of Scotch Satin Tape and the tape on THAT roll was at LEAST three times the diameter of the tape on each of these 3-pack rolls. So, the bottom line is that these three rolls of tape seem to have less tape than a single roll of the regular sized Scotch Satin Tape. Basically if you like to have more rolls of tape lying around (for example, useful if other people are helping you wrap) AND the three rolls are cheaper, together, than a single roll, then go for the three rolls. If, however, you like having less clutter, less wasting of resources (more plastic going into the garbage), and NOT running out of tape in the middle of wrapping, go for the single roll. (The single roll also has the advantage of having a stronger case -and is sealed on both the front and the back.

You can't go wrong with the quality of this product, just with the amount of waste, and the amount of tape you get for your money.

Recommended as a single roll. Not recommended as a three pack unless multiple people are wrapping at the same time.

Scotch Gift tape is a great product for its intended purpose - wrapping gifts. The tape is much less noticeable on typical gift wrap than either Scotch Magic Tape (which is a bit too matte for this purpose) or shiny generic tapes.

But I have to mark down this particular product down because the amount of product given is so stingy. Each roll only has 300 inches of tape - compare this to a a Scotch Magic Tape refill that I had sitting in my cabinet that was 1296 inches long. And I dislike the fact that the product description on Amazon says nothing about how much tape is included, so you won't realize the issue until you get your order.

"Invisible" is pretty typical of tape marketing, and I think consumers have come to expect some degree of transparency from tape, but we're still far from the disappearing act suggested by Scotch and other tape brands. That being said, this tape comes as close as I think we can reasonably expect. It's specifically intended for gift wrap, and the "satin" finish matches very closely to the finish on most of my wrapping papers, making it much less jarring and obvious when the present is all taped up and ready to go. As most Scotch brand tapes are, this tape is very sturdy and doesn't tear vertically like some of the cheaper tapes. It feels thick and it's very satisfying to use.

The only thing I don't really like about the tape is the dispenser. It's a standard size, but it feels too small for the thickness of the tape and it was very easy to accidentally pop the tape roll out of the roller. It was also easy to get back in, but I'm not going to refill this dispenser so I'd prefer if the roll stayed put.

All in all a good, dependable product and a welcome addition to the present-wrapping box.