Video Marketing: Why You Should Join the Bandwagon

Video Marketing: Why You Should Join the Bandwagon

Video marketing, this is one bandwagon that you shouldn’t be ashamed to jump on. “Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.”
– Marketing Insider Group, “17 STATS THAT PROVE 2016 IS THE YEAR OF VIDEO”. December 8, 2015.

Video marketing is a great way to:

Introduce your company

Showcase your product or service

Boost engagement

Increase your reach

Facebook, YouTube, and Snapchat are the three powerhouse social platforms that generate the most video content.

Facebook:

“Being the biggest social network with 1.65 billion monthly active users, video content has been in demand, an increase of 75% from 2014 to 2015”.
– Clickz, “Five of the biggest video marketing trends from 2016”. July 27, 2016.

YouTube:

“Over a billion users and every day people watch hundreds of millions of hours on YouTube and generate billions of views.”
– YouTube, “Statistics”.

Snapchat:

Snapchat maybe new, but it is growing fast. “Snapchatters watch over 10 billion videos per day, which is more than a 350% increase in the last year alone.”
– Snapchat, “Advertising on Snapchat”.

REASONS TO JOIN THE BANDWAGON.

Introduce your company.

Your video should reflect the character of your brand; which includes the quality of the video, graphics, tone, and information.
– VoiceBunny, “The Importance of Video and Content Marketing”.

Showcase your product or service.

Consumers would rather watch a video instead of being told. Show how having your product or service will make their life better or easier.
– GaryVaynerchuk, “THE RISE OF VIDEO MARKETING ON SOCIAL AND HOW IT AFFECTS YOUR BUSINESS”.

Boost engagement.

“A video is more personal and visual, we are living in a world where the visual is often regarded as a better engagement than the written.”
– VoiceBunny, “The Importance of Video and Content Marketing”.

Increase your reach.

“51.9% of marketing professionals worldwide name video as the type of content with the best ROI.”
– Hubspot, “37 Visual Content Marketing Statistics You Should Know in 2016”. January 13, 2016.

Simply put, video marketing is great for your brand, it can boost your company significantly. Just remember to plan, be creative, and use the right tools.