Nissan EV Cost to Drop With Each Generation

A less-expensive battery, motor and inverter for fourth-generation EVs will bring costs to parity with ICE counterparts, and government subsidies will not be necessary, the auto maker’s chief engineer says.

PARIS – Nissan Motor Co. Ltd., which has made zero-emissions’ leadership one of its key goals for 2012, says its upcoming new electric vehicles will cost no more than their internal-combustion counterparts when the auto maker’s fourth-generation EV arrives in 2015.
“At the start, the cost is double,” says Mitsuhiko Yamashita, Nissan executive vice president in charge of the auto maker’s 20,000 engineers.
If an average passenger car in Europe costs €15,000 ($23,000) in 2010, the Nissan ...

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