Media software maker Plex is preparing to take on The Roku Channel and Amazon Prime Video Channels, possibly as soon as this year. The company is in discussions with rights holders and content providers, with a focus on bringing free, ad-supported movies to the Plex platform – similar to how The Roku Channel got its start. It’s also talking to premium networks and content providers about offering their programming and subscriptions through Plex.

Although I’d prefer they focus their efforts on improving the music playback experience on iOS, I certainly won’t mind having access to more content. Especially since it will be available through a media application that I already use — if it’s not in YouTube, Plex, or the TV app, I’m probably not watching it.