"Japanese telecom operator Willcom has unveiled the 'Phone Strap 2 WX06A' which is the world's smallest and lightest phone. The phone measures 32x70x10.7 mm and weighs a mere 32 grams, to put it in perspective the iPhone 5 measures 123.8x58.6x7.6 mm and weighs 112 grams which is almost 4 times heavier than the Phone Strap 2." Why does Japan always get all the cool stuff. I'd love me one of these. Kawaii ne?

Funny that you phrase it that way, since it sounds like Apple's next "phone" will be the iWatch which will probably be about half the size of this thing and still expected to do everything the iPhone does.

The difference being that everyone will want one, and the small size will be a feature.