Asquared partners with ADA for European distribution deal

Asquared Entertainment has partnered with Warner Music Group’s Alternative Distribution Alliance (ADA) for an exclusive European distribution deal.

The boutique record label, publishing and management company sources and develops talent of African descent across the entertainment industries.

Through the partnership, African artists will be given the opportunity to get their music distributed by a major label outside of Africa.

Discussing the new deal, Asquared chairman Alexander Amosu said: “Only a handful of African acts get signed by major labels, Asquared signs talented artists and now we can offer them the exciting opportunity of having their music heard across Europe.”

Dan Chalmers, managing director of ADA and Warner Music Artist and Labels Services commented, “We are delighted to have formed a partnership with Asquared, and I look forward to working with Alexander to showcase exciting new and innovative artists from the African continent to a wider international audience".