Doctors are this week attempting to revive hi, but noone knows what hs condition will be. The tasteless mag has in the past been responsible for such actions as a double page spread suggesting Maddie McCann's parents sell her pics for advertising products like a bleach brand that was "guaranteed to wipe away DNA evidence".

In its Schumi special, it goes on to offer an 'Extra' to keep the readers 'entertained' - a puzzle of seriously injured Schuhmacher in a helmet.

There is also a spot the difference Schuhmacher puzzle, as well as a labyrinth where taking the wrong route down the mountain puts you in hospital.

Lauda said he is considering legal steps.

Thomas Gsella, editor in chief of Titanic, said: "The reaction of the British media is hypocritical. They're just upset because the idea was taken out from under their noses."