Fashionista is stating that Katie Grand’s new LOVE magazine (published by Condé Nast,) is a “beacon of hope for the dying magazine industry and its dwindling fashion counterpart.” Well, it may be a beacon of hope for the magazine industry but Grand and her brilliant team have decided to get a head start with a very low-key blog.

The masthead of the magazine was revealed today and a look through the blog revealed such gems as Giles Deacon posing with a pair of Scotch-Egg-Glasses (the ‘it’ accessory of next season?) and fashion editors Francesca Burns and Victoria Young with the likes of Simon Cowelland David Walliams!