Website

We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one of the most difficult pieces of copy writing you’ll tackle as an entrepreneur. And with good reason. You get that people are there because they want to know who they’re about to do business with. They wonder…Are you trustworthy? Important questions! So the pressure to get this right feels HUGE.

But finding the right mix of friendly, authentic and credible?
23 Facebook, Twitter, LinkedIn & Pinterest Features You Should Know: The Social Scoop Issue 133. Many of the popular social media platforms regularly add helpful new features - but there isn’t always a big announcement, so it can be hard to keep up with these additions and changes!

This week’s featured article is from HubSpot and details 20 features that you probably didn’t know existed on Facebook, Twitter, LinkedIn and Pinterest – but probably should! Plus, I rounded up a further 3 Facebook features to add to the mix. For instance, did you know you can save links on Facebook to read later? Or, edit photos directly in the Facebook mobile app? How about embedding a SlideShare presentation so your Twitter followers can view it directly in the tweet? The blog version of this week’s edition of THE SOCIAL SCOOP weekly newsletter follows below! We hope you find value in this week’s top three main articles: 1). 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed (But Totally Should) via HubSpot.com #21 – Feature Facebook Videos & Create Playlists via Socialbakers.com.

Social Media Checklist. If you’ve followed our Summer of Social Media Love series, you know that we’ve provided LOTS of information about several social networks and how to be successful with social media marketing for your business.

While there’s still time to sign up for our series and access all the free eBooks, today we are going to give you a brief summary of a checklist of items you can do every day on Facebook, Twitter and LinkedIn to help boost engagement and brand visibility. If you've ever wondered, how do companies use social media? These brief checklists will give you a place to start. [Tweet this!] Facebook Post at least 1 update daily (Tip: Make it VALUABLE!) Twitter Try and post at least 3 Tweets daily (Tip: The life span of a Tweet is very short, so you could send out up to 7 Tweets a day!) LinkedIn Post 1 valuable update a day Provide variety, but keep it professional.

He doesn’t want to. He’s an acquired taste that’s tough to describe. Seth doesn’t sell widgets to the masses; he deals in ideas for the finite tribe that ‘get him’. Forbes describes the best-selling author of 17 titles perfectly as “a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the internet.” For thousands of Australian marketers, entrepreneurs, digital connoisseurs and bloggers, fantastic hope turned into a reality that didn’t disappoint as Business Chicks delivered Seth Godin in person. In person, Seth is as you’d imagine: unassuming, quirky, quietly spoken and deeply interested in the rare art that drives every person he meets.

The value of seeing In 1991 Seth wrote books. Seth’s epic fail was a cracking success in cementing the value of seeing. People like us do things like this Be the impresario. 4 Ways Visual Design Can Improve Your Social Media Marketing. Do you have a strong visual presence on your social channels?

Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, you’ll discover how using consistent colors, fonts and photo filters sets your brand up for social media success. Why Visual Branding Is Important There’s a secret that successful companies know about social media: A strong visual brand helps you connect with your community and effectively convey your brand’s personality.

Twizzlers social profile elements match their product branding. Content calendars, brand personalities and tone-of-voice guides have become all the rage in social media circles, but visual social branding—the way your content looks—is still in its infancy. Good branding doesn’t have to be complicated.
How do you testify?
How do you testify?

Over the years, we’ve written text for a number of websites, within a range of industries. At some point, most business owners want to add a testimonials page. I usually respond by asking them “When was the last time you read a testimonials page on another website?
' The general answer: “Never”. If you don't read [or believe] testimonial pages on other websites - why would someone want to read a page of testimonials on yours? Testimonials on websites should be included. Testimonials should support information within your text body. Some businesses do not have a lot of images to add visual interest to a web page. Testimonials should be presented as “separate” to your main text – in a reverse colour box for example.