MILAN (Italy) - The anti-trust and market authority has fined Ryanair for 2,582m Euro for publishing newspaper advertisement earlier this year breaching legislation on comparative advertising.
The authority investigated a complaint made in February by Alitalia SpA after Ryanair compared the two airlines fares on a series of routes between Italy and Germany.

Here the topic I wrote about six months ago when I saw the comparative advertising against Alitalia on the main Italian newspapers:

Username: Airblue
Posted 01-30-02 14:37 and read 420 times.
I think Ryanair doesn't care what happened two week ago in Germany at the Cologne Court.
Here the detalis of their new advertising on all the main Italian papers.
Unfortunately my scanner doesn't work so well to put the picture of the advertising, but here a small summary:

Title: ALITALIA.... THE MOST EXPENSIVE ITALIAN COFFEE!

(follow a picture of a big cup of coffee with the name Alitalia inside)

What do you think that it will happen in the nearest future?? I'm pretty sure AZ will take FR to Court.
But now I start to think that FR in order to have free pubblicity is really happy to go to Court so often.

And about the comparison of the Pescara route??
It's really unbelievable.

How much have they really been fined? Is it:
2,582 Euros (ie two thousand, five hundred and eighty two Euros)
2,582,000 Euros (ie two million, five hundred and eighty two thousand Euros) or
2.582.000,000 Euros (ie two billion, five hundred and eighty two million Euros - because that's what 2,582m Euros reads as!)