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Let’s get one thing straight, content is still king! Compelling content is the driving force behind the the marketing success of any website. Even if your business is in a so-called “boring” industry, there are ways to leverage interesting content that will either solve problems or entertain your readers. Often “boring” industries present the biggest opportunities since the competition is usually not engaged in a content promotion strategy. Trafficado is ready to help you dive in and figure out who your ideal customer is and the kinds of problems and questions they are facing. Then hit them with a face-full of useful data in infographics, blog posts and images to drive them to your site and into your conversion funnel.

Keep in mind that the future of search with Google and the other search engines is to serve the most relevant content with the best user experience to searchers. With that in mind, if your content is not properly configured so that search engines can crawl your pages and index your content, “ain’t nobody gonna find your website”. Don’t let your competitors outrank you for your money terms when you can be in the number 1 spot. Trafficado will assess the effectiveness of your website in search results and put together an action plan to put you at the top.

Building an effective website around your brand requires understanding the combination of user experience and search engine algorithms. If your online business is going to drive traffic and gain loyal customers your site must be well planned, organized and send the right messages to both its users and the search engines. Trafficado is ready to help you every step of the way, whether you are ready for a site rebuild or just want an evaluation to see where you could improve.

“Around 46% of web users turn to social media for making a purchase.”(socialmediatoday.com) When you consider there are over 4 billion social media users, having a social media presence is becoming necessary – even for small businesses. But which social outlets would be effective for your business? Is it LinkedIn? ..Facebook? ..Pinterest? ..Twitter? And exactly what should you be saying or offering? Trafficado will help you put together a plan to connect with the right people through the most effective channels for your business model.

“59% of companies are integrating email and social channels together (eConsultancy).” Email is a vital part of creating an effective re-marketing strategy. If you ignore it, you’re missing thousands of opportunities to build prospect lists and brand loyalty with promotion offerings or informational newsletters.

We can help you get it right by helping you manage your prospects and craft every part of your emails to keep your brand at the front of people’s minds.

As a general rule, if your page does not make a positive impression in under 10 seconds, your visitors will bounce. An engaging picture – or infographic, logo or advertisement – really can be worth a thousand words. Whether you are a small business looking to establish your identity or to lace your content strategy with stunning visuals, our designers will help you create brand experiences fueled by creativity and injected with strategy.

We love video for a reason; YouTube is the third most popular website in the world and the second most popular search engine. A third of all online activity is spent watching video and case studies show that videos increase people’s understanding of your product or service by 74%. One single well-made video can make the difference in pushing sales and brand recognition.
Maybe your video ad will be the next “Dollar Shave” or “Old Spice”. Call us for a video consultation and let’s see what strategy would be best for your brand or service.

Conversion Tracking

With conversion and goal tracking properly set up, it’s possible to track where your leads are coming from, how they are behaving on your website and how they become customers. You can see where your visitors are bouncing in order to improve those specific pages and “calls to action”. There are dozens of factors that influence your visitors for better or worse from images and colors to button placement.

Trafficado will help make every page of your site is an opportunity to build your visitors trust and confidence.