Hilton continues Moroccan expansion with first hotel in Casablanca

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A typical guest room at the recently opened Hilton Garden Inn in Tanger, the brand which will soon be available to visitors to Casablanca. Credit: Hilton Garden InnDownload Article Photos

CASABLANCA, Morocco and MCLEAN, Va. - Hilton has signed a management agreement with Group Sadiki to open its first hotel in Casablanca. The news follows the conclusion of a landmark year for Hilton in Morocco which saw it re-establish a presence in the country in March 2016, with the opening of Hilton Garden Inn Tanger City Center. The mid-scale Hilton Garden Inn brand will now be soon represented in Morocco's largest city, with construction set to begin this year.

Hilton Garden Inn Casablanca Sidi Maarouf will consist of an initial 118 guest rooms with space available on site for further expansion. The hotel forms part of a mixed use development with a 550sqm ballroom and Moroccan-oriental restaurant also to be built in the vicinity. The Hilton Garden Inn will contain three dining options on property, in addition to another 300sqm of event space to the complex. It is forecast that the hotel may welcome its first guests in 2021.

Carlos Khneisser, VP, Development, MENA, Hilton Worldwide said: "Casablanca is a market we've been looking at for some time and we're confident that we've now identified the right partner and the right location for our debut property. Sidi Maarouf is rapidly establishing itself as not only the gateway to the city center, with the construction of its new suspension bridge, but as a significant business district in its own right."

Sidi Maarouf is located in the South West of Casablanca and has emerged as the city's new business district with several multinationals establishing a presence in recent years. It enjoys an enviable location for hosting meetings and events, at just 25km from Mohamed V Airport and also directly accessible by tramway.

Abderrahim Sadiki of Group Sadiki said: "It is a privilege for us to bringing the Hilton name to Casablanca for the very first time. As more and more businesses seek to locate their operations in Sidi Maarouf we see a demand for an increase in the levels of accommodation. In taking the decision to expand our existing operations at this site to include a hotel, we are pleased to be doing so in partnership with a major international operator such as Hilton, who we believe will help us achieve optimum results."

John Greenleaf, Global Head, Hilton Garden Inn, said: "Having successfully launched our brand in Morocco earlier this year we are confident that Hilton Garden Inn Casablanca Sidi Maarouf will serve the needs of travellers seeking a trusted yet affordable international hotel brand. Hilton Garden Inn is known across the world for offering amenities and services for travellers to sleep deep, stay fit, eat well and work smart while away from home."

The construction site of Hilton Garden Inn Sidi Maarouf will be located in close proximity to the interchange between three main highways, the N11, A7 and A5 making it an ideal choice for travellers with interest both in Casablanca and in greater Morocco.

About Group SadikiGroup Sadiki is a private corporation which was founded in 1980 and based in Casablanca, Morocco. Group Sadiki is a family owned and operated business, which through its subsidiaries, operates in a wide range of activities, which engages in the following sectors:

Group Sadiki aims to be the driving force in Morocco in redefining industries across key sectors that Group Sadiki currently operates in as well as other underdeveloped fields in Morocco and it's region.

About Hilton Garden Inn

The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and unexpected amenities for an experience that is ‘Simply on Another Level.’ The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. Team Members at more than 820 hotels in 42 countries around the world ensure today’s busy travelers have a bright and satisfying experience, starting with the first hello. As a recognized F&B leader, Hilton Garden Inn serves locally-sourced food and beverage at its full-service restaurants and bars, featuring cooked-to-order breakfast, handcrafted cocktails, and on-trend small plates. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. For more information about Hilton Garden Inn, visit www.hgi.com or newsroom.hilton.com/hgi, and connect on Facebook, Twitter, YouTube, and Instagram.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.