Social Media Strategist is the third course in the CIW Web And Mobile Design series. This course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.

This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.

Course Mastery is an online tool that delivers CIW course review questions. This tool is based on research in learning and memory, and it delivers an accelerated teaching solution that reduces training time and boosts retention of material in the learner's memory to provide 100-percent mastery of all content.

Movie Clips provide supplementary instruction in a multimedia format, and enhance the coursebook narrative and labs.

Online Practice Exams consist of different exams, drills, quizzes and reviews designed to help assess knowledge on specific objectives and reinforce learning.

Note: Hard copies of the Self-Study Guide are available for purchase by students in the Americas, Western Europe, Australia, and Oceania only. International students who order the electronic version of the course will receive the electronic (non-printable) online version of the Self-Study Guide.

Key Features & Benefits:

The only CIW Social Media Strategist complete self-study product available today!

Web site designers create the "look and feel" that visitors will see when they access a site on the World Wide Web. Web site designers determine the most effective site layouts, color schemes, navigational links and fonts to maintain visitor interest in the site. Site designers primarily establish the organization, mood and tone of the site relative to its content, with input from various parties (stakeholders, marketing, sales and IT departments).

CIW Web Design & Development Career Track

A CIW Web Design & Development Professional is proficient in the major areas of Web site creation and management, including site design, application development and networking.. This proficiency in a wide array of skills gives CIW Web Design and Development Professionals many options in the job market.

Online Resources

Course Mastery

is an online tool that delivers CIW course review questions. This tool is based on research in learning and memory, and it delivers an accelerated teaching solution that reduces training time and boosts retention of material in the learner's memory to provide 100-percent mastery of all content.

Exam Study Guide

provides focused study for individuals preparing to take the high-stakes CIW Social Media Strategist certification exam.

Movie Clips

provide supplementary instruction in a multimedia format, and enhance the coursebook narrative and labs.