7 Free Email Marketing Tools for SMBs

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Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a Software Engineer with Aricent Technologies. Vandita writes for MarTech Advisor as a freelance contributor.

Email marketing is an essential part of marketing automation, especially if you are an SMB. In fact, it is a tried-and-tested technique to reach out to your target audience. A limited budget is no barrier to leveraging email marketing effectively for your business. We list 7 free email marketing tools to get you started on establishing a more personal connect with your customers and clients, via their inboxes.

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On any given day, our inboxes are full of emails. As a small or medium business (SMB), we want to be a part of these inboxes, we need to be a part of these inboxes. After all, emails help us get a foot in the door and keeps the customer engaged. Emails are still one of the best channels to ensure sales.

But how do we get started? And is this going to cost us a lot of money?

Not at all!

There are many free email marketing tools available that can help you get started without having to pay a dime upfront. Here’s a list of 7 such free email marketing tools:

1. MailChimp is one of the most popular brands for small and medium business alike. You can:

Create email campaigns, ads, and landing pages to reach out to your audience through their inbox and social feeds

There are several email marketing tools out there. Some are free, some offer free trials, most of them offer design dashboards, analytics, and contact management. You can explore the trial versions of products and then zero-in on the tool that suits your needs and fits your budget.

Which ones have you tried so far? Tell us about them in the comments below.

Feel free to share this article to help spread the word to all SMBs looking for budget-friendly email marketing tools.