TV Advert Production City of Westminster

Television Advertising by Hightower Video Productions, City of Westminster

Had enough of generic ads with no substance? You deserve professionally made TV ads that talk to your target group. At Hightower, our advertising videos set the pace. Our videos are not just videos, but compelling sales messages. We have creative and analytical marketing teams that will push the value of your business.

What you get?

A touching message unlike any in your niche. We have connected audiences to big and small brands in City of Westminster for almost ten years with excellent TVC ads. TV adverts provide a wonderful medium to reach new and existing customers daily; every video counts.

Hightower, City of Westminster: where innovation meets imagination

With television advertising, you need a professional team to help you stand out. Our service covers the whole process, from scriptwriting to pre-production, live action and graphics to rendering and posting. Are you concerned about getting your ad through government scrutiny? Don’t be, we have a history of producing Clear cast-compliant video ads that communicate the message. Hightower’s professional video team will drive the message home to your audience whether you are launching a new product or promoting a sales drive.

Hightower’s TV commercial production process

Getting your TV ad on air allows you to build a brand your customers can trust and love. Before anything – even sales conversion – people must like your brand. When you create a likable brand personality, you’ll find it easier to sell. At Hightower, our entertaining video ads will make your brand likable. We have working relationships with writers, producers, professional actors and media buyers. We can manage your TV ad from conception to airdate. Here is short description of our production technique:

Pre-production stage

You can email or contact us directly to share a brief for a video script you may have. Our producer will assign a creative director to help with the creative development of your project. The creative director (CD) will listen to your project needs and formulate a suitable plan for the big idea. The creative concept aims to satisfy the requirements of your video. The CD will first work with the scriptwriter to produce a series of scripts for your video. You will be asked to choose from the scripts, the most fitting message for your business. When you choose a script, a storyboard artist will draw the concept on a visual board. It is easier to produce a video ad when you illustrate it first. Next, the producer will proceed with scheduling and budget planning for the video production.

Video making

We may decide to shoot in a studio, or a location or both, depending on project terms. For videos as short as 30 or 60 seconds, filming may take days or weeks, because of complications that may arise. Even so, our clients always get the finished work on time- no delays.

Post-production

The post-production team will receive the raw-footage for final rendition. The editor’s role is to build a narrative from the available rushes. It is also their job to make sure the video comes out high-quality and clearly rendered. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. As for music, we have a rich repertoire of songs at Hightower. Our sound engineer will purchase legitimate music that suits your video. But if you want, we can make a song just for your video commercial. Finally, we will get an amazing voice-over talent to narrate your ad in a manner fitting of your brand. When it comes to quality video production, no one in City of Westminster produces like Hightower. And if you want good return on investment, our videos push your sales forward. Want a TV advert that will keep your phone ringing all day? Send us a message today.

Frequently asked questions

We usually get enquiries from customers about our operations. Below is a list of FAQs:

Are TV adverts not costly?

Television adverts used to be expensive, but costs vary today. You can book affordable media slots today, given the number of channels and options on digital and local TV networks. What’s more, our adaptable procedure allows us to tailor excellent videos whether you are working with a considerable budget or a lean one.

Suppose I suggest an idea- do I get a price reduction?

Sure, you can. Hightower professionals are happy to collaborate with clients on ideas. Nevertheless, suggesting ideas is just an arm of creativity. When you consider other services such as scripting, acting, rendering, editing and so on, the costs are already fixed.

What if I want a celebrity voice-over talent?

Sure, as long as your budget is sufficient. But when making a TV ad, choosing the right fit for your brand is important for the message. Celebrities often make good ambassadors, but not they don’t make automatic fits for any type of brands. Hiring a less popular talent will cost less and may even do a better job for your video.

Why Hightower?

We offer a perfect combination of creativity and production, with in-house resources. Hence, we take responsibility, not delegating services to third-party workers. Because Hightower takes full control of the whole project, you are assured of maximising your budget. In City of Westminster, we’ve built a reputation for producing world-class videos and TV adverts. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work tab to see some prize-winning television adverts.

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Get in touch for a quote

Let us design television ads that inspire your audiences, You can reach us on 020 7078 7270