Highlighting a pop of color in their spring/summer 2013 Very Perry campaign, Perry Ellis plays with quirky props carrying on the Perry Ellis idea that “Great style is a must but should be as light as a butterfly and playful as a toy.”

Below is the 2012 Fall/Winter campaign, that started the new campaign for a zany interpretation of their menswear classics.

These black and white images with fun-faced gentlemen and interesting ways to pop color is getting attention on New York City Streets. I’m loving this campaign!
Photography by Daniel Jackson.