Tuesday, September 27, 2011

A peril of celebrity spokespersons

Disinterested.
Half-hearted.
Talk about "mailing it in".
Who approved this and have they been fired?

These are just a few of the thoughts that come to mind after watching the current Ameriprise television advertisement featuring celebrity Tommy Lee Jones. Take a look.

We know Tommy Lee Jones from his many memorable movie characters - from Lonesome Dove to U.S. Marshals, from Men in Black to No County for Old Men. We have come expect a certain aura, presence, liveliness, wit and banter from Mr. Jones. I bet Ameriprise did too.

If a paid celebrity spokesperson can't get excited for a product or company they are shilling for, why should we?