Plus Licens signs Hello Kitty design joint venture

A deal brokered by Swedish licensing company Plus Licens will see a Hello Kitty-themed home textiles collection for the Nordic region.

A deal brokered by Swedish licensing company Plus Licens will see a Hello Kitty-themed home textiles collection for the Nordic region.

Swede designer Bea Szenfeld and textiles company Almedahls will create products in organic American cotton. Clients, partners and media reps will get a first look at the collection on December 9 at a Hello Kitty event at the Nordic Light Hotel in Stockholm, which will also feature an exhibition of licensed product throughout the world and a costumed Hello Kitty.