The game has changed. Today in business there are companies that have a strong on line presence, there are those that think they have a strong on line presence, and there are those that are a long way behind. Your customer is no longer local, they are everywhere. They are global. And the detailed information they are looking for on your company has to be up to date and accurate.

Lucy Palmer has worked with some of the most progressive online companies on the planet. I know because I was a part of that work within the Billabong group of brands as well as with the development of Surfstitch in Europe where she had many pivotal key roles. She can help almost any company small to mid size with their online presence in ways they currently may not understand. And increasingly that message needs to be in English as well as French. And the English has to be perfect to the word. Lucy has mother tongue English to back up her online knowledge which is very valuable in a global online marketplace.

Companies today need to import this “new knowledge” into their businesses and do it fast or get left behind. Its not about what you can do today it is what is coming tomorrow. That is why it has changed. And it is not going to stop any time soon.

Before spending time and money on community management and recruiting a millennial to post cool words on Facebook, pause for a moment to ask yourself what your goals are for social media and if your communication is in line with customers’ expectations. With over 19...

DHL, a world leader in courier services, has published research highlighting the significant growth opportunity for retailers and manufacturers selling internationally. The report "The 21st Century Spice Trade: A Guide to the Cross-Border E-Commerce...

According to Forbes, Brexit is not the biggest problem that European e-commerce will have in 2018. Paul Armstrong suggests that voice technology is making leaps and bounds that need to be reflected in e-commerce in live-chat for example. Tesco think that...

Think Local Act Global

« Think Local Act Global ». Yes, I deliberately wrote it like that! In the context of website localisation, you need to be able to think like somebody who is local to where you are selling so that you can sell globally. The only way to do this is to work with someone who is a native of your target country or region. There are numerous examples of marketing campaigns that went terribly wrong because the local culture or language was not taken into account. The same kind of mistakes can be made when translating a website.