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Contemplated as the main archetype of “second wave coffee” Starbucks is the American coffee house. It was first established in the year 1971 in the city of Seattle which was in Washington. It is widespread worldwide covering 27339 places. Why people found it so different from other places that serve the coffee throughout the United States is that it had a completely different test for coffee serving the best quality and the service they provide to the customers was appreciated by everyone. It had a freshly roasted dark coffee that became very popular and this is what Starbucks was known mainly for. In the year of 2000 company that considered making coffee as artisanal work related to food started attracting people who liked good quality coffee. They did so by roasting the lightly and brew them by hand. But as time changed the Starbucks has started using machines such as espresso machines that are fully automatic to make coffee. This provides more safety to the Employees too. Just like this website provides safety to the trader, check this out.

The Starbucks story offers an important object lesson in the dangers of growing beyond the identity that made you famous.

I’ve not had many bad experiences in a Starbucks (by my count, only one), but people in the know tell me the “experience” has really gone downhill. The community and familiarity one could once apparently get in a Starbucks has been replaced with an atmosphere more befitting a commodity.

Perhaps sensing a problem with this move away from experience to commodity, Starbucks said goodbye to CEO Jim Donald and replaced him with the guy who helped make them famous in the first place, Howard Schultz.

One of Schultz’s first acts of business was to announce that Starbucks would slow its domestic growth and redirect that capital to international expansion.

If that is all it does, however, it won’t be enough. If an in-store experience is bad, simply building new stores more slowly isn’t going to fix it.

Any company that outgrows its identity needs to spend some effort refocusing its energies on developing its existing assets to get them up to an acceptable — even extraordinary — level.

I don’t know for certain what this means for Starbucks, but they have only a short time to figure out exactly what they stand for. McDonald’s threatens to enter the specialty coffee business. Against a distribution network of that size, Starbucks faces the prospect of a significant price war if all they offer is a good cup of joe.

When dealing with a complicated topic, we ought to resist the temptation to accept the words and assurances of the experts uncritically, just because they know more than we do. Humans are fallible, and we are all blinded by our biases, whether we realize it or not. And that applies to experts, as well.

This was on my mind as I was lurking over at the IxDA forum, when I came across a neat discussion about eye-tracking studies. You can read it if you want, but before you do, watch and reflect on this video.

Feed readers go here.

How did you do?

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The purpose in bringing this up amidst a discussion about eye tracking studies was to point out that such studies show retinal focus, but not whether something the eye was focused on was comprehended on a cognitive level.

Behavior principle #1:
Just because someone sees and focuses on something, doesn’t mean he assigns to it the meaning the creators intended that person to assign to it, or draw all of the conclusions that could have possibly been drawn from it.

Just as the eye can focus on something without comprehending, though, the brain can comprehend something that the eye doesn’t focus on.

Behavior principle #2
Something a person does not focus on can still be comprehended at some level.

This partially explains why contextual ads perform 2.5 times better when shown in conjunction with display ads, even though display ads aren’t generally seen (according to eye-tracking studies).

Still, drawing parallels between video and reading comprehension as they pertain to how the eye focuses is problematic from several standpoints.

The web pages studied through eye-tracking are typically static in time, whereas videos move.

Watching a video also requires use of senses other than eyesight.

In this particular case, the intent was in fact to trick the user, whereas web pages affected greatest by the inferences drawn from eye-tracking studies exist to enlighten and inform.

Watch the video again, now that you know what you’re supposed to be looking for, and you’ll pick up on all the subtle changes that were happening throughout, which you missed the first time.

As for me, I figured out pretty early that the camera angles made it impossible to tell if the trick was on the level, but I was so concerned about that — about “catching” the illusionist in the trick he said he was showing the audience — I missed all the other changes that happened.

If we assume my experience was the norm, this actually strengthens the case for the validity of the conclusions experts have been drawing from eye tracking studies.

Behavior principle #3
When looking for something specific, people typically stop looking and thinking about anything else once they feel they have found what they’re looking for.

Eye-tracking studies also tell us a lot about general user reading behavior on websites, which can be confirmed through usability studies. However, usability studies can be conducted less expensively, which relegates eye-tracking studies to the realm of academic and professional (nonpaying) research.

Since we would usually use the less expensive methods, we must rely on the words of the experts like Jakob Nielsen, who make it their business to conduct these and other studies and interpret the results.

Unfortunately, doing so uncritically also puts us at their mercy, which is why we should look at all studies performed, even by “experts,” with a healthy degree of skepticism. – Cam Beck

Hat tip to Mike Bennett for the video link.

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Cam has added an extra incentive for bloggers to participate in the Salvation Army Red Kettle campaign. For the next five bloggers that set up their campaign, he’ll create a graphic with you ringing the red kettle, much like the one he created for me.

Once you’ve set up the campaign, contact us at chaosscenario@yahoo.com with an image with your face and we’ll get to work. Alternatively, if you’d like to take this image and fark it “manipulate it in order to produce a humorous reaction” feel free.

Manipulations do exist not just in photography, but everywhere. Everything is manipulated to get desired results. But, one person desire doesn’t match with the other. Hence, its pretty good to be on the side of all, the one thing that benefits all.

Finance is the daily part that most of us fail to be successful at. We all fail at organizing and adhering to it, thus impacting our budget. Normally for a common man, expenses outgrow the income, making them at the wit’s end to make ends meet. So, how can we balance this whole cycle?

Look out for various ways to earn more, to grow your income level and to save more in the year. Don’t worry, there are ways you can do it, and it neither needs more of your time nor money. All it needs is you sign up for the site.

Binary and forex trading, bitcoin currency trading is one of the easiest ways to grow your income and to save more money, in less time. You don’t know trading and anything about it?? well, don’t worry, you needn’t know anything to do the trading and earn more. Click here to know about the best platforms to start your journey with.

The whole stuff is handled by automated robots, which are created by professionals who were in this field since years. After a lot of research and trial and errors, they have created one platform that gives signals about varied trading options, which will help you to take a call, whether to buy something or sell. When you have so much information, all you need to do, take a decision whether you want to make more money, or just leave it at it, by setting your preferences.

You can also set your preferences on time, and leave it completely for the robot to work for you.

Just when you thought that they couldn’t do any more of the Mac vs. PC commercials, they release a new one for Christmas:

Commercials are more attractive and are one of the top reasons for higher sales in the industry. Marketing has taken center stage, with more people concentrating on how to market the product than the product alone.

Not all the products are created to be extraordinary and not all are fit to be famous, just like the financial products that fail to create decent returns. But, not all are the same. There are few which are extremely genuine and are giving great returns in all the ups and downs.

The market movement can’t be predicted, but we can control our move based on the signals we receive about markets. So, how do we get signals? From where? Who will give you signal to gain more profits? If at all, we rely on humans, we are pretty sure 95% of people will tend to make them work only for themselves and concentrate on getting rich by themselves rather than helping others.

But, despite such population, we have few people who have struggled and created something that really works for the welfare of others.

Yes, there is an online trading platform, which provides you signals that have the potential to generate more income, triple and beyond returns. There are many as we said, but the top 10, best ones are here. After long research and reviews considered by other users, we have found this site to provide you useful and apt information about them.

Binary and forex trading have huge potential to generate, multiply your returns. They are extremely great in their approach, with highly designed and developed algorithms that don’t need any man intervention.

These platforms are completely developed by experienced professionals who have vast experience in the industry and have a passion to help others in leading a better, organized financial life.At this website, the research team works hard to find out and judge them, based on many factors. It works to help you find the best out of many scams existing in the market.

The best ones like QProfit system, Fintech Ltd, 1k Daily profit all have algorithms that are capable of generating 3fold returns and is extremely simple and easy to work on.

RSS readers go here. What a great way to take an existing concept and make it relevant and memorable for the holiday season. I think this is one of those commercials that people actually pay attention to. – Paul Herring

“This is one diddle that can’t be undone, Homeskillet.” Within the first 10 minutes of the movie, Rainn Wilson (Dwight Schrutte from the Office) explains this to the main character, Juno, who is 16 years old and is shaking her pregnancy test to see if the lines will disappear.

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Last week, I had the pleasure of attending a sneak preview for the movie, Juno, at the Angelika film center in Dallas. My wife had received the free tickets from her work and I was just so excited about the “free” part that I didn’t have a clue what we were going to see. As we entered the theater we were searched for any cameras and watched as others were told to take their cellphones back to their cars before they would be allowed in Since the movie isn’t going to be released until December this seemed fine by me, but who would watch a movie recorded from someone’s cellphone? But I digress. After we were magic-wanded, we were asked what size we were so that we could be issued our promotional t-shirt. On the front it simply said “Juno” and on the back was an etch-e-sketch and Wilson’s classic “Homeskillet” one-liner.

We walked into the 100 person auditorium and found our seats. Before the film started a Fox Searchlight rep came in to make an announcement. He asked for a show of hands for how many of us had seen Napolean Dynamite. Nearly everyone in the theater raised their hand. Then he asked how many of us had seen it in the theater. That’s when the majority of the hands went back down. “That”, he said, “is why we need you guys to spread the word about Juno.” I thought to myself, “I’ll spread the word if the movie is good, not because you guys gave me a free t-shirt.” The rep then went on to explain how they have a fan website that will have a competition for who can earn the most points for the grand prize of having 100 of your friends attend a screening in your home town with the cast and a Gibson Les Paul Standard Goldtop Guitar.

After the explanation of how we can hype the movie before it is released they started the show. It’s funny that they mentioned Napolean Dynamite as Juno had a very similar indie feel to it. From the music, to the transition animations, to the way the casting director focused on new faces, this movie was right up my alley. First things first, this movie was hilarious. It drips of sarcastic dry one-liners from beginning to end. The language isn’t horrible but definitely coarse in places especially when you hear it coming out of a teenager’s mouth. It made me cringe at times but that’s most likely a fairly realistic representation of how kids in this age group talk in 2007. The movie is centered around teenage pregnancy, relationships and how to cope with bad situations. All in all, it has a really great message and I would encourage you to check it out.

As we walked out of the theater I started reading through the mailer that they were handing out. There are many ways that someone can become the “Ruler of the Junoverse.” Here are the ways you can earn points:

Sign up online, create your own profile and get your Junoverse ID Number at thejunoverse.com.

See the movie at an advance screening near you and get your card stamped-the more times you get it stamped, the more points you earn.

Refer your friends to join thejunoverse.com.

Post reviews, videoblogs, tshirt designs and songs to your profile.

Make JUNO your friend on MySpace and Facebook. Let everyone know how awesome the movie is by posting the trailer to your pages.

Fill in your name, address and Junoverse ID Number on your screening card, give it to a Fox Searchlight representative at your screening, or stick a stamp on it and pop it in the mail!

Stay tuned to see if you’re the winner of the hometown screening and Gibson guitar!

As much as I love to be called the “Ruler” of anything, I wasn’t motivated enough to go through any of these 7 steps. However, I was considering going to see the movie again since they gave us free tickets to the next screening, but wasn’t able to go. Instead we gave it to our brother and sister-in-law but they were turned away at the door because they already had too many people in the theater. They promised to send tickets for them to see it at another time.

It seems like word is spreading relatively quickly for this movie but I wonder how affective the interactive element will be for this campaign. It seems like the best indie movies seem to never hit it big in the box office and instead have their cult following in DVD sales. For example, I don’t even remember Mike Judge’s Office Space being in theaters but I don’t know anyone my age that hasn’t seen it. The same can be said for Napolean Dynamite.

I think at the end of the day there’s really one question that as a marketer you need to ask yourself for this type of contest.

Is the reward worth it?I have my doubts about this one, but then again, maybe I’m not the target demographic that Fox is going for. I just don’t think meeting the cast is really that big of a deal especially since outside of Jennifer Garner there isn’t a big name in the group. My wife and I also talked about the fact that the verbiage for the grand prize is vague and says “with a special appearance by cast members” for the screening. Notice it doesn’t say “the whole cast” or “the entire cast.” This leads me to think that you’ll have the no-name kids but not much beyond that. In addition, I play guitar but the Gibson Les Paul just doesn’t seem that great to me.

Regardless of the contest, I think this movie will do well, but if history can predict the future Juno won’t be a box office hit. – John Herrington

Scott points out that “Disneyfication” is now an official word in the dictionary. Although the word is used to describe how the principles of Disney’s theme parks is being spread throughout society, Wikipedia says it is a pejorative, since the implied ideal is a more diverse way to market and consume products.

Disney isn’t without its faults, but I think the outlook is at once too optimistic and too pessimistic. It is optimistic because it infers this transformation is really taking place, and it is pessimistic because it assumes such a transformation would be a bad thing.

In lives of an individual too, arrives such moments, where both positive and negative thoughts and approaches surface. Staying optimistic and pessimistic depends on the person’s mindset and thinking capability.

We stay positive for smaller things like shopping apparels, eatery joint selection, and others. We think negatively about bigger issues like choosing the right bank, broker for our investments and choosing the location for our new home!! We are scared of losing or failing, but without trying nobody can win.

Trading is one of the biggest aspects where most people tend to overlook the good for the small bad components. The risks associated with them makes most of us get scared about the money invested.

In trading, it’s essential that you stay invested for the longer terms, and the basis of all choose the right broker.

The latest in trading is the binary and forex trading, which has the potential to give multiple fold returns, unlike the regular trading. With the risk associated the returns are also great. To open an account, trading one with any broker you need to pay the certain charge and apart from that pay for every trade executed.

It’s always much higher for forex trading. But, in online trading, all you need to shell out is an initial deposit of 250$, and later only invest the money you want to trade in or invest, say 100$, or 200$ and reap returns anywhere between 2k$ to 5k$.read the full details here, about the best binary and forex trading online platform and start your earning or saving curve now, make the most when the sun shines brightly!

Take one moment to consider what certain experiences would look like if they were disneyfied.

Buying a car

Shopping for groceries

Filling up at a gas station

Filing an insurance claim

Renting a car

Can you think of anything else that could stand a little disneyfication? – Cam Beck

Amazon just launched a new devicethat they hope will change the way you read books. I give them some points for ambition and some for the features they built into the device, but for now, a perfunctory glance at the device’s features convinces me that it is not enough to gain significant traction in the marketplace yet.

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What is Great About Kindle

Electronic paper is easier to read. I’ve not seen the Kindle, but I’ve seen this technology. It so effective that one can easily forget he is not reading a piece of paper. Smart move.

Easy to purchase books, wherever you are. Free wireless access gives users the ability to buy books from anywhere that has access to Sprint’s data network.

Instant word lookup and Wikipedia reference.Unless you have the vocabulary of Christopher Hitchens or Wes Pruden, you’ve probably read some things that you’ve had to look up, but without the benefit of immediate access to a dictionary. It’s easiest to muddle through and move on to the next sentence, but Kindle gives users instant access to a built-in dictionary without forcing the user to lose his place.

Ease of access to all your books at once. The downside to this is that all the other books you’ve purchased are made somewhat superfluous.

Search. Have you ever had trouble finding a specific quote you wanted to reference? If you’re like me, if after 10-45 minutes of looking, you decide to paraphrase instead, but because of the difficulty in finding the quote, you can’t be sure where you originally read it. With traditional books, searching for these sorts of cues and quotes can be difficult. An integrated search feature allows Kindle users to search across all books loaded on the device.

Notes and bookmarks. Users can take notes and bookmark important parts of any book they read, making it easier to come back and reference an especially poignant section.

Crosses media sources. Users can read books, blogs or other news feeds as well as download newspapers and magazines.

What Sucks About Kindle

High cost of entry. Just to get started reading, you have to shell out $400 – plus the cost of books. Seth says that he argued that books should be given away for free until adoption rates increase, and I can’t argue with him (“You won’t find me on Amazon’s new book reader”).

Books cannot be shared. If you lend a book to someone, you at least get to read another book yourself. However, with the Kindle, if you want a friend to read a book, you have to encourage them to either buy it for themselves or you must lend them your own Kindle.

Not significantly more portable. One of Kindle’s chief selling points is that you can carry around a bunch of books (“literally” hundreds of pounds of books) with you inside of this little device. However, outside of the areas of study and research, there aren’t many profitable applications for this feature. Most people only need one or two books at a time, which they can carry along nicely without forking over $400 for the device. At most, they’ll save themselves a few pounds, not hundreds.

High cost of replacement. If you lose or damage a book, you’re out anywhere between $1 and $60 (depending on the book). If you lose or damage the Kindle, unless it’s insured, you’re out $400 (plus your entire library).

How Kindle Could be Better

Enable audio and ability to listen in car. This would kill my need to buy a traditional book again, and would be well worth the cost. In fact, I’d pay three times as much for each book if the audio version were included, in spite of the difficulties above. Then I could listen to books on my commute and read and reference books elsewhere. I’d even repurchase the books I’d already bought just so I could listen and/or read on my own terms, in my own time.

Find a niche and feed it. One of the things I hated about college was lugging around what seemed like a ton of books across a large campus. The Kindle could eliminate the need for students to strain their backs. Partner with colleges to provide textbooks on the Kindle, offer a student discount for the device, and let this audience be the early adopters. Once they become accustomed to using the device because of the comparative advantage it really does offer them, I wonder if they would ever buy another traditional book in their lives. The great thing about this strategy is that there are always more students coming in, so the audience can grow organically.

Sell insurance. The high replacement cost for the device and for the media is a huge barrier. Unless they can lower the cost of the device to under $100, they will have difficulties getting people to adopt a behavior to solve a problem most people don’t even believe they have.

One important thing to remember is that a book reader is not analogous to an iPod, so no one should make the mistake of drawing too close a comparison between the two devices. Music requires a listening device, while reading a book has traditionally required just a book – the only “reader” one needed was the education required to read and understand it.

What’s more, listening to music is an enjoyable, passive activity. Reading a book, while often enjoyable and stimulating, is an attention hog.

Partially because of these differences, people are more inclined to want access to hundreds, if not thousands of songs at any time. The average person is much less likely to want access to hundreds or thousands of books at one time. Therefore, the advantage gained by upgrading from a portable CD player to an iPod is much more significant than “upgrading” from a book to a book reader.

To create penetration, Amazon must provide more value than people are already receiving. The benefits that are offered by the Kindle are too few for average people. While I applaud them for making huge strides, they’ve got a ways to go before most people will eagerly throw their money at Amazon for the privilege of using their device. – Cam Beck

On Wednesday, November 14, I lost one of my best friends. Peter Haskell Burks was killed in action when an IED struck his Stryker convoy in Baghdad. He will be deeply missed by many.

Losing friends, especially closed ones is an unforgettable memory and moment that will shake up the person. The same experience re-occurs if the loss happens in finance part. We got lost and feel shaken when the money that we saved hardly after long working hours, with lots of intentions and ideas for it!!

Well, you need not worry about that, or get scared of it. we have a solution for you; to earn more, to save more, especially using a trusted source, with full guarantee for your money and returns.

Thinking how? Binary trading and forex trading are quite famous these days, with its wings spreading all across. Many people who know are making great benefits out of it.if you are unaware of it or thinking if its the right way, then we are here to guide you through it.

Binary and forex trading, are emerging as one of the best forms giving extra-ordinary returns, in spite of its pits and falls. The scare is due to many fake companies cheating on people. There are legitimate companies too, like the Fintech Ltd, which is legit and best for forex and binary trading.

It’s an online platform, that assists you in forex and binary trading. There are many brokers who deal with forex trading from offline as well, but we suggest you online!! Wondering why?

Here are few reasons:

Online trading platforms are completely automated. Or at least most of the work is handled by robots, especially the trading logic. So, there is no error that can be occurred or delay seen, which is one of the biggest factors in defining the win or loss. Humans naturally tend to make errors, at some point in time, and this is out ruled

Forex trading, online gives you more leverage and allows you to earn more.

Offline trading, will need you to understand the whole process, but online trading, is taken care by the robot, who has been fed with the knowledge needed to execute the trade.

Overhead costs are reduced especially brokerage charges.

What is still thinking of? Registering at the best online trading platform, well read this straight from the source that provides you complete info about the platform.

This Thanksgiving, remember the brave soldiers that gave the ultimate sacrifice for our freedom. – John Herrington

If you’re a regular visitor, you’ll probably notice we made a few changes around here. The old design is gone. We’re now using a different color pallet, a new header, and different content for our sidebar(s). Speaking of which, we added a new column to keep important information near the top.

When you invest on an asset you should be careful as they are our funds that you have earned and need to spend for your domestic purposes. Trading is processed similarly to the placing of bet in this there are two situations that you may win or lose. When you win it is well and good as you get profit out of your little investment. But sometimes people may risk their money and lose them then they can’t do anything as those are only money they have and all their savings are gone. To decrease these risk situations all experienced financier together made application with special features using a high-rated algorithm and this automated system became popular just in few years and all traders available in the market are using them now. These robots can be operated in both manual and auto-pilot mode; auto-pilot mode works 24/7 until you stop it for the purpose. The two main advantages using auto-pilot mode is that the robot does not get tired like humans and also it does not make any emotional decisions unlike humans hence most of times trades placed by this automated system are successful.

There are various trading robots or applications available in the market and many are about to launch, but while choosing one among them you should be careful. And one of the trusted robots which I know is a Qprofit system which was introduced by a former financier named Jerry Douglas with help of his friend named Sasha Petroshenko who is experienced in software development. To know more visit the website of cyber mentors.

What do you think?

Is the information you want to see easily to findand read?

Is the new design easy to use?

How do you like the new search feature we’ve added? Is it where you would want it?

Is anything missing that you would like to see?

Do you get ANY VALUE out of the calendar on this or any other blog?

If you would like anything changed, please leave a comment on this post. We would appreciate any feedback you are willing to give us. – Cam Beck

Life always teaches us few lessons, and we never should forget them. The experiences are the best teachers that allow us to lead a life better.

So, what if you failed last time? Learn the lesson and never repeat the same mistake, avoid them and grow. Don’t be scared to try. We always are scared to try new things, with the fear of failing at it and losing; especially in finances.

We never take the most unexplored route, but take only the ones that have been traveled by many. We are discussing the binary, forex and bitcoin currency trading and investing.

There are many platforms that claim to give you a great return, which looks all well, from outside. But from inside, they swallow the monies of many people, and leave them desperate, not wanting to invest in another instrument.

That’s why we are here, to give you a list of best platforms that are suitable for forex and binary trading. Take a look at cybermentors.org.uk, which has details of various platforms, but the best one chosen is the Fintech Ltd.

FintechLtd is the current best software for forex trading. Forex is one of the biggest markets that have too many opportunities to earn well and get great returns on your investment. Forex trading is open 24*5, giving flexible time and opportunity to make money without time constraints.

This trading platform is best because, it doesn’t charge a penny for the software, no charges for its usage too. its too easy to access and use, even by a layman who doesn’t have any knowledge about trading.

To participate in forex trading, all you need to do is:

Sign on any of the reputed platforms, like the Fintech Ltd, or you may choose the online brokers that are available. But, we suggest you take up online, as dealing with offline brokers and getting your trade executed will cost you double your returns, the overhead charges brokerage charges will be extruding.

Register with your email or name. Make the initial deposit, that’s approximately $250, very low on compared to other platforms.

Earn returns up to 2k$ to 5k$, per day, based on your time devoted and money allotted. This is completely automated software driven by algorithms, that gives you guaranteed returns.