What Is Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the organic, natural, editorial, or fee listings on search engine result pages. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Unlike paid search ads, there is no paid placement.

New to SEO? Looking for a simple explanation on how SEO works? Take a couple minute and watch this great video introduction on search engine optimization, created by Search Engine Land and Common Craft. It covers the basics in a quick, easy to follow format.