As part of our updates to the design and experience of Google Search and all of our other products, we are introducing new ad placements on Google Search. This will result in a visible change on the “Display Name” and “XML Attribute” values of the “Slot” field in the following reports:

Account Performance

Ad Performance

Ad Extension Performance

Ad Group Performance

Campaign Performance

Criteria

Destination URL

Keywords Performance

Managed Placements Performance

After this change, “Display Name” will change from “Top vs. side” to “Top vs. other” and “XML Attribute” from “topVsSide” to “topVsOther”. Also all current statistics reported as “SearchRhs / Google search: Side” will get merged into “SearchOther / Google search: Other” numbers. If your reporting code relies on the “Slot” field, plan accordingly to support this change, which is scheduled to happen on November 8th. If you have any questions regarding this change please post them on the forum.