14 Database drive proces It s a database driven process All orientation and click behavior is registered It is used to personalise parts of the magazine It is used to personalize the next issues It is used for (commercial) follow-ups Netherlands 14

15 Over 10 % of de clients reads the magazine Over new adresses are gained Conversion into flights is growing Netherlands 15

16 Netherlands 16

17 Netherlands 17

18 Phonak s vision A world Where the sense of hearing is cherished and protected Where the topic of hearing is of greater importance Where wearing a hearing system is no longer a taboo Where people are aware of listening Where having hearing loss is no longer a handicap Netherlands 18

45 The main question is of course How to set up, implement, and measure a successful content marketing program? Netherlands 45

46 How You have a big opportunity to follow a special course in content marketing Initiative of your content marketing association (SPF) National and international experts in content marketing New in Poland 10 weekends 160 hours of knowledge Starting oktober 2012 Netherlands 46

47 Netherlands 47

48 School of content marketing For: People who work in communication but need real experience, more knowledge and the possibility for networking Brand marketeers Communications managers Communication consultants Content managers Netherlands 48

DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

Content, Connectivity & Convergence A Shared Strategy For Your Nonprofit Organization No matter the size or budget of your organization, content is powerful enough to level the playing field. Ubiquitous

SHORT GUIDEBOOK TO UNDERSTANDING Email Marketing and Social Media Table of Contents Email Marketing is proven to be effective 1 Email marketing helps you achieve your goals 1 Social Media has HUGE Potential

See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful

Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

Social Media and how Parks can benefit from it David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

How to Drive Maximum Returns on Content Marketing with Effective Distribution With the rapid uptake of content marketing, more and more marketers across industries are crafting content strategies, building

White paper Getting Started with Content Marketing Building an Effective Approach Executive Summary For the marketer who has long been responsible for the website, the shift to a content marketing mindset

Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

How to Market Your Events and Create Buzz Building Community Experiences COMPANY PROFILE Established in 2006, CityEvents is a boutique event planning and marketing company. CityEvents has a flair for creative

B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing

SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS Presented By Eric Mills, President National Institute for Social Media Join the Conversation facebook.com/socialinstitute twitter.com/nismpulse nismonline.org/blog

The 75 Essential Content Marketing Stats You Need To Know Everything from budgets to metrics to effectiveness. Here s what s happening with content marketing right now. What is Content Marketing? Content

Ave M. A Benchmarking Study by Moving Members to Action: A Benchmarking Study on Member Referral Programs October 2010 100 Associations Participate in Major Benchmarking Study on Member Referral Programs

Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

We get companies into the media Press work Media contacts Online PR We get our clients noticed by the media: with traditional press work, excellent editor contacts and modern dissemination channels. We

TRADESHOW PUBLIC RELATIONS: A HOW-TO GUIDE GET THE MOST OUT OF YOUR TRADESHOW INVESTMENT EDUCATION: WEDNESDAY, MARCH 26 SUNDAY, MARCH 30, 2014 EXHIBITION: FRIDAY, MARCH 28 SUNDAY, MARCH 30, 2014 Javits

The Buyer 2.0 Content Strategy Checklist Consumers have dramatically changed the way they buy products and services in the past seven years. Today, buyers are taking the lead in the decision-making process,

Reseller webinars Using Social Media To Sell Web Hosting Overview 1. Why use social media in your marketing mix? 2. Pros & cons of using social media as a business 3. 4Ps of social media marketing & integrated

Online Video: Brands and Agencies Catch the Wave A survey of decision-makers from brands and agencies about their current use and future plans for online video. About TurnHere TurnHere, Inc. is a leading

45 Ways to Grow Your Business with Transcribed Content You work hard to create your audio and video content, but did you know that there is something very simple you can do to help maximize your content

Online Marketing & Social Media for Best of British Parks David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars We would like to encourage our 51 members to get involved, or more involved

Trade Shows: A Digital Playbook How to Leverage B2B Digital Marketing for Greater Trade Show Success Thank you for downloading this playbook Exhibiting at trade shows is often a major undertaking and expense.

Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community

Increase your leads and sales with the right content marketing strategy #LexisContentMarketing Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey

How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Yesterday: The Good Old Days Today: A World of Opportunities

1 Interactive & Digital Marketing Start and facilitate conversations and interaction in the digital realm Enhance and support public relations and media efforts Broadcast value-added use for great content

Boutique marketing services List of services To stay competitive in today s market you need a website that will work for your business to keep your audience informed and connected to your message. Manu

Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

HOW CONTENT MARKETING DRIVES TRAFFIC TRADITIONAL MARKETING METHODS DON T WORK ANYMORE IN OUR FAST-PACED, CHANGING WORLD, PEOPLE ARE INUNDATED WITH MARKETING MESSAGES, MOST OF WHICH FOLLOW THE TRADITIONAL

Search Engine Optimization SEO Local Plans Local Basic Local 1 Local 2 Regional 1 Regional 2 Minimum Contract Period Recommended For Below Mentioned Deliverables are for 6 Months These packages are designed

An introduction to social media marketing for small businesses By Caroline Spence PR Director of Anicca Digital Contents Introduction Social statistics Getting started Understanding the resources needed

STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

Using Social Media to Promote Your Trade Show Participation A Short Introduction About Koelnmesse Global exhibition and conference company 68 events in 7 countries, over 2.3 million participants, 31,817

City of Edmonton Social Media Guidelines June, 2011 Table of Contents Introduction What are Social Media? Risks and Benefits of using Social Media General guidelines Speaking to the media Personal accounts

Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored

Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses