Overheard at #FS13, New Relic's FutureStack event…

I spent the day at the FutureStack partner event, the inaugural conference put on by Loggly’s partner New Relic. Talking to cloud-centric peers in person is one of the most rewarding parts of my job running Marketing and Revenue at Loggly. It’s a perfect opportunity to learn from the best in the biz, make new contacts… and of course introduce our solutions.

At Loggly, we’ve had a deep and long relationship with New Relic and joint customers repeatedly mention to us:

“New Relic tells me WHAT is going on with my applications… but I need Loggly to tell me WHY”.

It’s great to hear this, as the relationship for our respective companies is symbiotic, but most importantly it is immensely valuable for our customers—the #DevOps crowd and developers who are pushing code multiple times a day and need the quickest way to solve their operational issues. So when FutureStack was proposed, we jumped at the opportunity to sponsor the event and started thinking about fun ways to promote it (#goldenticket).

But back to today…

Tonight at dinner, somewhere between dessert and coffee, a peer at my table heard my answer to the question ‘why should I have Loggly manage my log files’ and responded:

While talking to peers is great, the BEST part of my job is when your prospects actually do the marketing (and sales) for you. That’s really the end-game; the product (and the customer community) sells itself and the company works hard to deliver on that promise and value.

At Loggly, we’re the world’s most popular cloud-based log management service, but we didn’t get to 3,500+ customers overnight. We earn them one at a time.