The Fundamentals of Undamentals

Here we go again with another underwear review I hear you say…well this one is by far the best yet. Not only for the past few months have I been following this start-up company’s journey, the chaps there have given me an exclusive 50% discount for you gents. (Have a scroll through and you’ll find out about this new brand and grab yourself a discount at the bottom).

Undamentals is a new Zurich-based startup that designs, manufactures and sells men’s
underwear online via an easy to control subscription service. You need never worry about your top drawer again!

They are a lifestyle brand offering great quality, stylish underwear, delivered to your door and completely hassle-free. They aren’t selling the perfect body so you’ll never see their pants on a model; they have reimagined the selling of underwear by displaying them in everyday situations throughout your daily journey. Always with you and offering support, Undamentals are your humble partners on life’s journey. Comfortable and stylish with denim inspired mélange colours and the best fabrics.

Undamentals’ approach builds on the trend for online-only fashion brands and subscription business models with notable startups experiencing recent success in the US. Undamentals brings this offer to the European market & beyond, with a grown-up proposition for the stylish and fashion conscious man.

Men need regular replacements for the most important of basics but are often too busy to replace as often as they should, we make this hassle-free and reliable. All Undamentals subscriptions can be managed easily on-line, either to cancel, skip or change as and when you want.

Undamentals confidently focuses on a core range of styles in denim-inspired colours and sells them direct to consumers through it’s own website. Consumers can buy a single pair or sign up for our easy to control subscription service, receiving a triple pack every 1, 3 or 6 months at a competitive discount.

They have carefully selected suppliers in UK, Switzerland & Asia. Our core manufacturer also produces CR7, Jockey and Diesel underwear. All products are hand finished and use 210g per m2 cotton, 30% thicker than typical high street products; delivering a much softer and more luxurious feel.

Undamentals are subtly branded to deliver a premium and grown-up feel, while retaining a sense of fun and personality with their inner labelling messaging and playful delivery packaging.

Your underwear is Undamental to your daily life, so why compromise? Let Undamentals
breathe new life into your underwear and keep it fresh forever. Always hassle free and with understated style – try their underwear, love their underwear and trust them to manage your underwear drawer. Sign up with a subscription, forget about them then… Boom! A super cool package from Undamentals arrives.

Undamentals are available in single packs with our risk free first purchase guarantee or in
packs of three with a subscription. Subscribers enjoy a 25% discount versus the single
purchases and deliveries can be made every 1, 3 or 6 months. Subscriptions can be
amended or cancelled easily at any time.

Undamentals told me “We think of ourselves as a hassle-free subscription service for men. Taking the hassle out of remembering to refresh your underwear drawer. We also set-out to break the cycle of naked bodies and bright flashy colours, preferring instead to see underwear as your humble partners in life – wherever you are, your underwear is always along for the ride”

The underwear can be bought in single packs, to try them out for size, or in subscription triple packs at a 25% saving on singles – they’re shipped out at 1, 3 or 6 month intervals and you can change your subscription details at anytime. We include FREE worldwide shipping and it’s all in a fantastically branded pack that fits through your letter box!

A Fundamental?

To tie in with Undamentals launch in February this year (2016) we did a bit of research to find out how fundamental your underwear is and what and why you guys want when you’re buying. It’s pretty safe to say you shocked us and you do care what you want, and twinning your feedback with the Undamentals brand, we’d say your pants will never be better with this brand!

We asked 100 chaps (no Family Fortunes theme music unfortunately) and here’s fundamentally what you want:

An average 53% of you said the size of your package DOES influence the type of underwear you buy!

Support is the deal maker when it comes to the underwear you choose, followed by style and cost!

Lastly, we asked “How important is the look of the underwear you buy to wear?” As you can see from the chart below, you DOcare gents (…well at least most of you do anyway).

The Brand

The branding aims to highlight undergarments as “fundamental” to every day life, doing this through photography that sees a pair of pants replace human figures going about their daily business – such as sat a desk, on a park bench and in a barber’s chair.

The new brand was built on the insight that underwear is a humble but fundamental part of every day life but is often overlooked. As such a ubiquitous item of clothing, it deserves to be a considered, comfortable, quality and stylish purchase – our core proposition.

As the brand follows the underwear around its daily routine, it aims to show that “wherever you are, your underwear is always along for the ride.”

Discount

So before I give you the 50% discount code off your first shop at Undamentals, I’ll say: I’ve worn the samples from Undamentals for a few days now and they are by far the comfiest and roomiest briefs and boxers I’ve worn for ages. The clever branding of these, which is by far the best branding I’ve seen in along time, leaves me feeling like I’m wearing a pretty cool pair of pants and at the forefront of being a modern man!

These are definitely worth considering guys, it even runs with the theme of the High Street Gent ethos: “for those who would rather not venture into town on a Saturday, hopefully, by staying ‘in the loop’ it can be simple to head in the right direction, be in and out the shop quickly, wallet intact and looking fly…”..so let Undamentals also help you, get you undies delivered straight to your door!

**Discount** Valid until the end of March 2016 50% off for the first 25 High Street Gent readers, please use HIGHSTREETGENT50 at the check out. If your not lucky enough to be one of the first 25 here’s 20% off anyway UNDAFOLLOWER20. (Don’t say I never treat you).