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StarHub Wins Big At PROMAX&BDA Awards

StarHub and channel partners sweep
more than 30 awards

Singapore, 4 December 2003 - Promos on
television are no longer merely informative spots. They can be
delightful works that viewers actually look forward to
catching! StarHub CableTV customers
have been enjoying just that - they need not wander far to catch
award-winning promos!

Together with its channel partners,
StarHub, Singapore's only pay-TV operator, swept more than 30
awards at the prestigious Promax&BDA Asia 2003 held in
Singapore. StarHub itself clinched four awards - two Golds and two
Silvers. The Promax&BDA Asia awards
recognise excellence in promo, brand and marketing in Asia.

StarHub's promo spot for Italian
Serie A 2002/2003 was a clear favourite with the judges,
bagging a Gold for the Best Sports Promo, and a Silver award in
the Best Launch Campaign category. This
spot, shot very much like a film, was inspired by TheGodfather series of movies and celebrated the dramatic
aspects of Italian soccer such as rivalry, passion and bloodshed,
as well as touching on the importance of family bonds.

The second Silver was clinched for
StarHub's French Open 2003 promo. Getting another nod in the Best
Sports Promo category, this fun and buoyant spot that drew
inspiration from movies such as Gigi, conveyed the mood of
spring at Roland Garros and was underscored by a piece of jazzy
French lounge music.

StarHub’s accolades at the
Promax&BDA Asia 2003 were not confined to creative
promos. The pay-TV operator also secured
the Gold award in the Best Original Logo Design category for E
City, a self-packaged channel.

Earlier this year, StarHub was already
in the limelight when it clinched two awards at the international
Promax&BDA 2003 in June - a prestigious BDA Platinum award and
a Promax Platinum Award Honourable Mention.

"It is a great honour to win the
BDA Platinum award especially since it was the first time platinum
awards were given out at the international Promax&BDA. This bears testimony to the recognition of
StarHub's thought leadership and creative excellence," said
Mr Da Sheng Toh, Director of StarHub's Creative Services.

The BDA Platinum award in the Sports
Programmes: Topical Promos category was bestowed on StarHub for
its FA Cup 2002 promo. The spot captured the intensity of
soccer lovers' passion for the sport, through the use of fast cuts
and colour contrast between black, white and blood red.

StarHub was awarded the Promax
Platinum Award Honourable Mention for Battle of Big Horn in
the Cable Channels & Networks: Sports Programme Campaign
category. Through an adaptation of pop
art cartoon style of Lichenstein, this spot parlays the look of
comics to highlight the golf 'battle' at the Horn and portrayed
famous golfers as superheroes.

"At StarHub, we are not content
with just scheduling the best programmes for our cable TV
customers," added Mr Toh. "We also
want them to be well-entertained during the breaks too. Hence, we
are always harnessing our creative juices to ensure that our
promos are not only informative but also compelling and memorable."