SAN FRANCISCO, Calif. – October 23, 2013 – Social Bet, Inc. today unveiled Youbetme, the first comprehensive mobile, social betting platform designed to turn daily events into bettable moments and capitalize on the immense consumer desire to bet on anything, anywhere, at any time. Available now in the Apple AppStore, Youbetme uses SMS or native iOS to enable friends to place friendly wagers – “virtual handshakes” – on anything from World Series predictions, a game of golf, the arrival of the next royal baby, or the outcome of a beer pong game.

“People have been wagering since the beginning of time. Our goal is to bring betting among friends back to what it’s supposed to be: fun, easy and social,” according to Jason Neubauer, CEO of Social Bet, Inc. “While we’re at it, we aim to capitalize on the $100 billion mobile betting market, along with the booming social network and mobile app economies.”

Youbetme serves as a universal one-stop platform for social media enabled players, incorporating peer-to-peer text message betting. It includes real-time feeds for all professional sports, Facebook integration, a patent-pending “QuickBet” via SMS and a Custom Bet feature, the ability to add spectators to amp up the sociability quotient, and more. A rating system keeps participants honest – ratting out welchers to keep bettors from getting burned. The Youbetme product supports the latest iOS, and soon Android mobile devices and tablets, and will then expand to support laptops and desktops.

“There are a lot of ‘firsts’ with this product that are very promising,” according to Andrew Arata, chairman of Youbetme. “First, Youbetme uniquely focuses on the social ‘storyline’ aspect of betting, rather than on the transaction itself – taking betting back to its original purpose of good clean fun. Second, its SMS deployment is far superior to the more-common push notification approach. Third, the ‘crowd’ help to manage ‘street cred,’ putting the ‘virtue’ back into the ‘virtual handshake;’ and finally, its beefy back end captures and crunches user demographics and betting topics, providing brand partners, advertisers and market data companies with unprecedented behavior and targeting solutions.”

About Social Bet, Inc.

San Francisco-based Social Bet, Inc., founded on the premise that any occasion can be turned into a social bet, developed Youbetme to make casual betting easier and more enjoyable – encouraging camaraderie and fun among friends. Its flagship product, Youbetme, is the first mobile, social betting exchange that lets you bet on anything, from anywhere, in a matter of seconds. More information is available at www.youbetme.com

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