Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Car Rental (Destination) in Egypt

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Executive Summary

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PROSPECTS

Ride hailing and car sharing putting pressure on car rental services

Car rental companies are facing immense competition from ride hailing and car sharing platforms, especially Careem and Uber. The younger population is opting for these platforms in the absence of quality public transportation and congested traffic in significant parts of the country’s cities.

International car rental firms hold strong position

Global car rental brands Europcar, Avis and Sixt Rent a Car remain the leading players in 2018. These players have larger fleet sizes and are familiar to international tourists who trust the quality, security and service levels of these global brands.

As consumers become increasingly tech-savvy, car rental companies are working to offer online services and to develop a presence on online platforms to increase their reach to target customers. Sixt Rent a Car is working to make the procedure more enjoyable and hassle free through a user-friendly application.

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