Like other forms of artistic expression, web design follows fashionable trends. While it’s always good to make yourself stand out with a unique design, it’s important to know what the current trends in web designing are, so that you can compete with other sites in a better way. If your website doesn’t look as polished and professional as your competitors, visitors might not stick around long enough to appreciate your content or product. For your help, here are a few of the latest trends that you can incorporate into your website and improve its performance:

1. Responsive layouts

With more people surfing the web from mobile phones, tablets and other devices; it’s important to keep your website accessible on any browser. Site designs that are clean and can change shape depending on what browser is accessing them are the most successful. These sites are also more successful when they rely on their content to relay the message, rather than cluttered graphic elements.

2. HTML5 and CSS3

As web coding language changes, it’s important to keep up with new technology so that you can upgrade your website. The newest coding options available in HTML5 and CSS3 allow for more flexibility and innovation in design, and they interact more smoothly with Java applications that allow for responsive layout creation.

3. Embrace scrolling

In a bygone era of web design, designers always made sure to keep all important and relevant content on the top of the page, assuming that visitors would not be willing to scroll down to read anything. Now that more users are browsing on smaller screens and using mobile phone technology, scrolling is no longer as much of a concern: Most people are willing to scroll to read web content. You can anchor the most important parts of your page, such as the social media buttons, and allow the lengthier text to scroll beneath it.

4. Typography

There are now several ways for designers to access unique, bold fonts and utilize them through a Java application in design. Because, the fonts are encoded in Java, the user doesn’t need to download any font to his computer: They are automatically displayed. As content is a major element of a web design, a focus on typesetting is important.

By learning the current web design trends, you can develop a design that’s unique and innovative. Choose what works for you and make the necessary changes to make the website uniquely yours. When done well, your website might start a trend of its own.

Author Tommy Ramirez creates websites and blogs about many Internet subjects. He recommends checking out these small business web hosting reviews or online comparisons of web hosting reviews, as well as details of services and best values to fit your business and personal sites.