In addition to Amazon’s delivery from its Whole Foods stores, customers in some select cities can get delivery from restaurants and local grocery stores via Amazon as well.

Instacart works with third-party grocery stores, with major partners including Albertsons and Costco. Worth noting, according to Bloomberg: Whole Foods is also a partner and investor, having backed Instacart before the Seattle crew came knocking.

In an interview with Bloomberg, Instacart cofounder and CEO Apoorva Mehta said: “We raised it because we want to win.”

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