response

Secondary DNS (sometimes referred to as multi-DNS) operates in an “always on” manner to complement your existing infrastructure as an additional authoritative DNS service. When an end user’s recursive server initiates a DNS request, both the “primary” DNS service and the “secondary” DNS will respond as soon as they receive the request. The response that reaches the recursive server first will be passed back to the end user, completing their request.

In this eBook, we’ll make the case for why you need to rethink DNS from several different and important perspectives. The first is to rethink your DNS choices. Choices around solutions, vendors and configurations that were made several years ago may no longer be optimal in today’s environment. The second is to rethink the importance of DNS for building digital resilience, including the need for a secondary DNS configuration. The third is to rethink the value of DNS as it has evolved to be so much more than simple domain name resolution. Modern DNS with intelligent response capabilities continues to open up new opportunities for traffic steering across hybrid resources.

You are focused on building an infrastructure, which enables your organization to innovate at speed and gain new insights to stay ahead of the competition. You must deliver these capabilities while maintaining intelligent cost control and improving the productivity and responses of your team.

By 2021, cyber attacks are expected to cause $6 trillion in damages worldwide. To combat, spending is predicted to hit $1 trillion between 2017 and 2021. Attackers benefit from an infinite amount of time and tactics at their disposal, as they work to get around the typical static network and endpoint defenses organizations put in place. Deception can complement endpoint and network defenses, adding dynamic security mechanisms that can be customized for every environment to take the attacker’s advantage away.
While endpoint and network security protects you from being compromised, deception mitigates the effects of a compromise by detecting it early and identifying the attacker intent which helps coordinate a faster and better response.
Read this white paper to find out more.

Enterprise’s are increasingly under threat from sophisticated attacks. In fact, research has found that threats dwell in a customer’s environment an average of 190 days1. These Advanced Persistent Threats use stealthy techniques to evade detection and bypass traditional security defenses. Once an advanced attack gains access to a customer environment the attacker has many tools to evade detection and begin to exploit valuable resources and data. Security teams face multiple challenges when attempting to detect and fully expose the extent of an advanced attack including manual searches through large and disparate data sources, lack of visibility into critical control points, alert fatigue from false positives, and difficulty identifying and fixing impacted endpoints.

Security teams face sophisticated attacks that ‘hide in plain sight’ and often dwell in customer environments as long as 190 days1. And attackers increasingly employ stealthy techniques to move freely within a customer environment like using stolen credentials to masquerade as legitimate users. There has been a marginal decline in zero-day discoveries and an increase in ‘living off the land’ tactics that don’t rely on the traditional combination of vulnerabilities followed by malware. These tactics are more difficult to detect since they make use of legitimate tools.

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft
Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands.
In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain.
Download this eBook to learn:
How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag

The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.

There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.

For companies and buyers alike, customer service has traditionally been used as a troubleshooting tool. Forrester found that companies believe that nearly 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid, and in response, companies have positioned their customer service capabilities to match that expectation. However, Forrester conducted a custom survey of 247 companies and found that this reactive, postpurchase-only customer service mindset can result in missed sales opportunities and contributes to greater purchase dissatisfaction.

The Games industry is growing at break-neck speed, surpassing growth rates of the
Entertainment industry as a whole. Many Games industry players are joining the race to win-over
the coveted online games audience. Developing new games that not only draw in audiences,
but also keep them engaged is an on-going challenge. Recently we solicited feedback from
more than 150 Akamai global games customers to gain industry insights into the challenges and
opportunities their faced with each day. We would like to share their responses with you.

Digital information has quickly become the lifeblood of business success, enabling firms to become more
operationally efficient and to better serve their customers. As companies seek to harness their data in new ways, the
infrastructure that houses that data can falter under the strain. In response, new innovations have emerged to help
address the concerns of managing and protecting these increasingly important data capacities. While some vendors
focus innovation development on software alone and allow the hardware to remain commodity, Dell Technologies is
delivering some impressive hardware innovation with Isilon’s next generation hardware to complement its software’s
disruptive capabilities.

The 2015 Guide to WAN Architecture and Design describes a hypothetical company, referred to as NeedToChange, which has a traditional approach to WAN design. It then presents Cisco's response to how NeedToChange should evolve its WAN. This e-book includes a summary of the key components of some of the emerging approaches to WAN architecture and design and concludes with a call to action that outlines a project plan that network organizations can use to evolve their WAN.

The e-book describes a hypothetical company, referred to as Need ToChange, which has a traditional approach to WAN design. It then presents Cisco's response to how NeedToChange should evolve its WAN. This e-book includes a summary of the key components of some of the emerging approaches to WAN architecture and design and concludes with a call to action that outlines a project plan that network organizations can use to evolve their WAN.

The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.

This report explains the benefits that Hadoop and Hadoop-based products can bring to organizations today, both for big data analytics and as complements to existing BI and data warehousing technologies based on TDWI research plus survey responses from 325 data management professionals across 13 industries. It also covers Hadoop best practices and provides an overview of tools and platforms that integrate with Hadoop.

To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”

Based on responses from more than 1,100 adults who currently have investments, the research found the wave of millennials (ages 18-34) entering the market is not only putting pressure on financial advisors to use newer technologies in managing their money, but also pushing even Gen Xers (ages 35-54) and baby boomers (ages 55+) toward more modern financial tools, such as modeling on mobile devices or online portfolio rebalancing.

Research conducted by The Economist Intelligence Unit (EIU), sponsored by Oracle,
provides answers. The results show that a proactive security strategy backed by a fully
engaged C-suite and board of directors reduced the growth of cyber-attacks and
breaches by 53% over comparable firms. These findings were compiled from responses
by 300 firms, across multiple industries, against a range of attack modes and over a
two-year period from February 2014 to January 2016.
The lessons are clear. As cyber-attackers elevate their game, the response must be an
enterprise solution. Only C-suites and boards of directors marshal the authority and
resources to support a truly enterprise-wide approach. In sum, proactive cyber-security
strategies, supported by senior management, can cut vulnerability to cyber-attack in half.

Databases are often the driving force behind a company’s mission critical work. They power online stores, confidential records, and customer management systems, so a solution that sustains high levels of database work can be a big advantage as your company grows.

As the volume of unstructured data created and used continues to increase rapidly, organizations are faced with challenges around data storage. In response, many new technologies — specifically objectbased storage, software-defined storage, all-flash arrays, and cloud-based storage services — are experiencing rapid adoption. Yet object-based storage has been limited by the need to rewrite existing file-based applications — a prospect that is costly and requires more manpower than is practical for many organizations.
Cloudian offers both an object storage platform and more recently an enterprise file services product. When deployed together, Cloudian's products are designed to consolidate file and object data into a single repository and can enable organizations to manage environments that span the cloud as well as on-premises.