Most Americans plan to shop on Black Friday

More than three-quarters (70%) of Americans plan to shop on Black Friday, according to a survey from Ebates. Additionally, almost half (44%) plan to camp out to get the best deals on laptops (22%), TVs (21%), and housewares (20%).

The majority of Americans plan to begin their Black Friday shopping online after Thanksgiving dinner (22%), and one in five will shop immediately after dinner (18%). Some even admit to shopping on their mobile phones during Thanksgiving dinner (11%). Black Friday is also the day the many Americans begin their shopping (23%).

When it comes to where they plan to shop, Americans will shop both online and in-store (36%). However, a quarter of Americans will shop solely online (25%), and another 20% will only shop in-store.

Adults and teens agree that clothing is the number one item they plan to buy on Black Friday (39% for adults, and 49% for teens). Women will buy more clothing than men, with 51% of adult women choosing clothing as the number one item they’ll buy on Black Friday, and 61% of teen girls also choosing it. Only 27% of adult men and 33% of teen boys chose clothing.

While it might seem that clothing would be a good option for online shopping and TVs and electronics would be the in-store choices, Americans reveal that clothing is the number one choice for both online and in-store shopping. Laptops and TVs ranked fourth and fifth for both online and in-store purchases, the study revealed.

Additionally, almost half of Americans admit that their holidays would be easier if they participated in more online or mobile shopping (40%), started their shopping earlier (35%), or shopped online during Thanksgiving and Black Friday (35%).

TRENDING STORIES

Drexler: Walmart should have bought J.Crew

Retail veteran Mickey Drexler, the former CEO and current chairman of J.Crew Group, has never been afraid to speak his mind.

Speaking at the New York Times‘ DealBook Conference on Thursday, Drexler said he did not understand Walmart’s acquisition of online clothing retailer Bonobos, and that the discount giant should have bought J.Crew, reported CNBC.

Drexer also said that “things have been miserable in retail,” and that “the last two or three years have not been fun whatsoever,” according to the report.

TRENDING STORIES

Thirty retailers earned a perfect score on this index

Some of the nation’s leading retail chains are among the businesses making strides when it comes to inclusion and equality.

Thirty retailers received 100-point scores on the 2018 Corporate Equality Index, which measures LGBTQ workplace equality and is issued by the Human Rights Campaign Foundation. (See list at end of article.) A total of 63 retail companies were rated, and 609 businesses overall.

The Index rates companies under five broad categories: non-discrimination policies; employment benefits; Demonstrated organizational competency and accountability around LGBTQ diversity and inclusion; public commitment to LGBTQ equality; and responsible citizenship. America’s premiere benchmarking tool for LGBTQ workplace equality. The results of this year’s CEI, showcases how hundreds of U.S.-based multinational companies are not only promoting LGBTQ-friendly workplace policies in the U.S., but helping to advance the cause of LGBTQ inclusion in the workplace abroad.

“Major retailers know that their talent pool and their consumer markets are diverse,” said Deena Fidas, director of the HRC Foundation’s Workplace Equality Program. “It’s no surprise then that these well-known brands are making huge strides for LGBTQ inclusion and earning top marks on the HRC Foundation’s Corporate Equality Index.

Forgotten Password

Registration complete

REGISTER

USERNAME *

Spaces are allowed; punctuation is not allowed except for periods, hyphens, and underscores.

E-MAIL ADDRESS *

A valid e-mail address. All e-mails from the system will be sent to this address. The e-mail address is not made public and will only be used if you wish to receive a new password or wish to receive certain news or notifications by e-mail.

Password *

Confirm Password *

Please choose a password for your account; it must be 8 - 30 characters. .