updated 02:35 pm EST, Thu December 10, 2009

Retailer continues its mobile-focused rebranding

Radio Shack has confirmed plans to expand iPhone distribution across the US in 2010. Although the retailer has already begun selling Apple's handset, availability is currently limited to approximately 250 stores in select areas. The move is expected to help reinforce the company's recent marketing which has focused on mobile phones.

"The new positioning is getting through to consumers," CEO Julian Day told BusinessWeek. "People used to walk into the store, ask if we had the iPhone, and when I said no, they'd walk out," added a Radio Shack employee.

The company has yet to announce a specific date for the national roll-out.