MoPubhttp://www.mopub.com
World's Largest Mobile Ad Server and RTB Exchange for iOS and AndroidTue, 24 Feb 2015 15:05:17 +0000en-UShourly1More Native Ad Revenue with Yahoo Geminihttp://www.mopub.com/2015/02/19/more-native-ad-revenue-with-yahoo-gemini/
http://www.mopub.com/2015/02/19/more-native-ad-revenue-with-yahoo-gemini/#commentsThu, 19 Feb 2015 20:38:29 +0000http://www.mopub.com/?p=2642As of this morning, publishers using MoPub’s SDK can now earn even more native ad revenue from advertisers on Yahoo’s Gemini network. Similar to other native ad networks, Gemini helps brings more advertising dollars to the thousands of publishers using MoPub for network mediation.

We’re excited that Yahoo has taken this step to bring more native ad spend and high quality ads to the ecosystem. Similar to how you can use Facebook’s Audience Network with our Custom Events framework, you can also now monetize your native ad units with ads from Gemini simply and quickly.

Full-featured native ads solutionMoPub is the only platform that lets you seamlessly mediate native ad networks, run native ads directly with advertisers, and tap into thousands of native advertisers programmatically via MoPub Marketplace. This means you can monetize your native ad units with the same flexibility as traditional units to maximize your revenue. You can also earn more revenue from Gemini for your native ad inventory with MoPub because of how our real-time exchange competes with your networks.

More about using MoPub’s native ads solutionWe’ve developed the most comprehensive and battle-tested native ads solution for mobile publishers. In addition to plugging into Gemini’s spend, publishers can:

The most advanced controls for new formatsAs a relatively newer ad format, we know it’s even more important that you have the flexibility to implement native ad units where and when it best fits your apps. Our recently launched location controls gives you the power to balance your ads with your app content without cumbersome app updates. We’re continuing to blaze the trail for native ads with more innovations to come.

To get started, simply visit our iOS and Android developer pages to learn more about setting up Gemini. New to MoPub? Contact us at sales@mopub.com.

Today, we’re delighted to have a guest post from MoPub client, Simón Selva, COO at Etermax S.A. Etermax, a leading developer for top games like Trivia Crack, Aworded, and Bingo Crack, demonstrates that brand advertising spend has recently moved to mobile apps. In their own words:

Trivia Crack experiences massive growth
Every publisher with ad-supported apps knows to expect a seasonal uplift in ad revenue during the holiday period. Etermax enjoyed a far greater lift than usual by owning the top ranked app globally for the entire month of December. Trivia Crack combined a massive increase in usage with an organic infusion of new brand advertisers through realtime bidding, and saw outsized revenue growth as a result.

RTB also enables brands to access audiences programmatically, making it easier to include mobile apps as part of their holiday marketing strategy. The net result demonstrates a dramatic shift in buying behavior: this is the first time brands account for the majority of spend in an app this popular.

Premium brands arrive on apps
MoPub conducted a deeper analysis of the period leading up to and immediately after Christmas Day to look at spending trends by day.

The trend shows heavy investment by brand advertisers right through Christmas Eve, followed by a jump in app install advertisers beginning on Christmas Day and accelerating through the following weekend. As shown below, total revenue peaked on December 24th, but the influx of app install ads maintained daily revenue through the period.

The range of brand categories is also surprising. In addition to the expected retail category, eight automotive brands are present, as well as electronics manufacturers, CPG brands, and even luxury goods. The breadth of categories and depth of activity on Trivia Crack is compelling evidence that brands are now fully embracing apps as a primary marketing channel.

When we launched native ads last year, our goal was to extend our monetization capabilities to the emerging native format. Today, we’re announcing a set of features that make it easier to create and manage native ads on our platform.

Our new location control features let you find the perfect mix of content and ads for your app, simply and quickly. You can now choose the position of your ads and how often they appear in your content stream directly in the MoPub UI. This means you can experiment with ads in new and different parts of your app and see results on your revenue immediately, without any engineering work or waiting for user app updates. We believe this gives publishers a better opportunity to balance content with ads tailored for their app – without compromising on revenue or user experience.

Popular social app publisher, Keek, uses MoPub’s location controls to see the impact on their revenue.

“Being able to change the ad targeting and ad location without any app updates means we can experiment with ad placements and ad load without interrupting the user experience. With a few clicks we can see how our ad revenue and user engagement is affected immediately.”

- Bill Blummer, SVP of Monetization and Sales Solutions, Keek

We have also simplified the integration to a couple lines of code, making setting up native ads almost as simple as any standard ad format. Our lightweight SDK ensures that your ads are displayed in the right location at the right time through powerful caching capabilities.

These location control features are a part of MoPub’s full stack platform for native ads, which enables you to work directly with advertisers, connect with thousands of high quality advertisers programmatically through MoPub Marketplace, work with multiple native ad networks and run your own promotional native ads.

For more information, contact the MoPub sales team at sales@mopub.com or simply create an account to get started.

]]>http://www.mopub.com/2014/10/07/new-location-controls-for-native-ads/feed/0Introducing Mediation For Native Ad Networkshttp://www.mopub.com/2014/06/24/introducing-mediation-for-native-ad-networks/
http://www.mopub.com/2014/06/24/introducing-mediation-for-native-ad-networks/#commentsTue, 24 Jun 2014 17:02:45 +0000http://www.mopub.com/?p=2373App publishers no longer have to commit to only one ad network for native ads.

Over the last six months, we’ve seen increased adoption of the native ad format by mobile app publishers. Until now, publishers have had to either choose a single native ad source or dedicate resources to custom work in order to use multiple native ad sources in their apps.

Starting today, you’ll be able to manage multiple ad networks for native ads with our lightweight SDK. As the first full stack ad serving platform to offer network mediation, MoPub enables you to manage your inventory for native ads the same way that you do standard ad formats within a single interface. This feature is now available to all publishers globally.

With MoPub’s network mediation for native ads, you can:

Expand your options: Work with multiple ad networks for native ads instead of committing to a single ad network

Minimize custom development work: Access multiple native ad sources with a single SDK and easily switch between networks with built-in mediation control features

Optimize native ad revenue: Automatically prioritize networks based on performance for different parts of your inventory

Our platform also maximizes your native ad revenue by automatically selecting the ad source that offers the best CPM — whether that’s one of your native ad networks, an advertiser on MoPub Marketplace, or one of your direct-sold partners. In addition, you have the flexibility to choose how you monetize different parts of your app inventory with the same first-in-class ad serving features and pricing controls that we provide for standard ad formats today.

MoPub offers the only native ads platform that enables you to work with multiple native ad networks, thousands of native advertisers on MoPub Marketplace, and direct advertisers with a single SDK.

We look forward to making native ads even easier and more effective for app monetization in the coming months. To get started with native ad network mediation, download our latest iOS and Android SDKs.

]]>http://www.mopub.com/2014/06/24/introducing-mediation-for-native-ad-networks/feed/1How To Work With Facebook Audience Network on MoPubhttp://www.mopub.com/2014/04/30/how-to-work-with-facebook-audience-network-on-mopub/
http://www.mopub.com/2014/04/30/how-to-work-with-facebook-audience-network-on-mopub/#commentsWed, 30 Apr 2014 19:06:29 +0000http://www.mopub.com/?p=2328This morning, Facebook announced the launch of Facebook Audience Network (FAN), which connects Facebook advertisers to mobile app publishers. We are excited Facebook is taking this step to provide developers with an additional source of ad revenue. MoPub’s platform was built to provide publishers and developers control over their ad inventory. Many of our customers use multiple ad networks along with the MoPub Marketplace to garner the most competitive price for their ad space. Using MoPub, you can work with any ad network, including iAd, AdMob, Millennial Media, and now Facebook Audience Network.

Why use network mediation on MoPub

We live in a world of fragmented ad sources. As a result, publishers often use a single network mediation solution to consolidate this management. With MoPub, you can manage all of your networks and leverage the additional demand from thousands of advertisers on MoPub Marketplace. This approach drives more revenue by introducing competition with your ad networks and allows publishers to easily optimize performance. No single ad source fills 100% of the time, so it’s important to integrate multiple ad sources with your app to maximize your revenue opportunity.

For publishers interested in using Facebook Audience Network on MoPub, our Custom Events framework provides an easy way to integrate. To get started, visit our iOS and Android documentation. We will also be launching a MoPub-certified Custom Event adapter for the Facebook Audience Network over the coming weeks.

]]>http://www.mopub.com/2014/04/30/how-to-work-with-facebook-audience-network-on-mopub/feed/0Native Ads Now Available For All MoPub Publishershttp://www.mopub.com/2014/04/22/native-ads-now-available-for-all-mopub-publishers/
http://www.mopub.com/2014/04/22/native-ads-now-available-for-all-mopub-publishers/#commentsTue, 22 Apr 2014 13:00:26 +0000http://www.mopub.com/?p=2306A complete solution for direct sold and exchange traded native ads, delivering the same control and transparency to publishers that we are known for.

Last December, we started testing native ads with a small set of publishers. Our goal was to understand how native ads would perform for advertisers and more importantly, how users would react to these ad formats in their mobile apps. Today, our exchange reaches over one billion iOS and Android users and serves more than 130B ad requests every month in standard banner formats. We think the opportunity of native advertising is significantly larger.

That’s why we are excited to announce the general availability of our full stack ad serving and exchange solution for native ads. Starting tomorrow, any publisher can use MoPub’s native ads platform to serve direct-sold or in-house native ads, and auction inventory on MoPub Marketplace.

Example of a native ad experience within the Flipboard app

“MoPub’s native ads solution lets us control the whole ad experience – from setting minimum price floors and prioritizing direct advertisers over house ads to blocking certain ad categories and limiting how often a user sees a creative. We have a level of transparency into what our users see, and control over how and when they see it,” said Eric Feng, CTO of Flipboard.

We’ve learned that not only are native ads a significant improvement for publisher monetization in general, but that users engage with these ad formats at a higher rate than the desktop-era banners and interstitials that are so prevalent today in mobile. Because of this, monetization through native ads can deliver a considerably better experience for users and also a better ROI for marketers.

Tango, a free mobile messaging service, and one of MoPub’s earliest publishers to test the Native Ad suite had this to say about the performance:

“We chose MoPub to develop native ads because their solution gives us the unique flexibility to work with our direct advertisers like Supercell and hundreds of other advertisers from their exchange. Since our launch in December, we’ve used MoPub to scale our advertising revenue, while providing a great user experience,” said Richard Rabbat, VP of Ads and Platform at Tango.

The native ad SDK, which can be used to create a customized ad unit inside of your app

The ad server, which allows you to traffic your own ad campaigns into your native inventory. Publishers have full budgeting support, a rich array of targeting options, integrated reporting and a full order and line items system for trafficking native ad campaigns for in-house campaigns and direct sold campaigns alike

Our native ad extension to OpenRTB, which allows demand partners to bid on your native ads no matter how they are rendered in your app

Taken together, the MoPub native ad solution gives you complete flexibility to build your native ads business without compromises.

We’ve built native ads support into every aspect of the MoPub platform. Publishers can run native ad units with complete control and the sophistication they have come to expect from our ad serving platform, including:

Campaign management functionality including – ability to run CPC and CPM campaigns, different delivery algorithms for achieving campaign goals, ability to add and modify creatives on the fly

Full reporting suite that includes details for each app, ad unit, and breaks down revenue by platform

In addition to the ad serving controls mentioned above, publishers can leverage all of MoPub Marketplace pricing and creative control features including price floors and block lists for native ad inventory. This fully integrated experience is a considerably more powerful approach than simply connecting to a single demand source or native ad network.

MoPub’s native ads solution offers the same powerful controls that publishers have for direct ads, the MoPub Marketplace, and promotional campaigns.

A call for standards

We believe that establishing an open standard for native ads will be instrumental to advertiser performance and publisher revenue. To this end, we have submitted to the IAB working group a Native Ads Extension to the OpenRTB spec.

In fact, advertisers have quickly adopted this standard extension to OpenRTB, with over 10 DSP partners already buying based on these standards. With a common framework on the buy-side, the industry as a whole will benefit from increased demand for native ad formats. Publisher participation in MoPub’s Marketplace is still subject to approval by the MoPub policy team to ensure that your app complies with viewability and other impression and click tracking standards.

]]>http://www.mopub.com/2014/04/22/native-ads-now-available-for-all-mopub-publishers/feed/0New Controls for Video Ads on Marketplacehttp://www.mopub.com/2014/03/10/new-controls-for-video-ads-on-marketplace/
http://www.mopub.com/2014/03/10/new-controls-for-video-ads-on-marketplace/#commentsMon, 10 Mar 2014 19:05:29 +0000http://www.mopub.com/?p=2258Video ads offer a lucrative opportunity for publishers to improve their monetization. Since we launched video ads last July on MoPub Marketplace, we’ve made some exciting new improvements, including the ability for you to now choose between 15 second and 30 second videos in your app. These updates give you greater control over ad length and provide a more consistent user experience.

With our latest updates to Marketplace video, publishers can:

Earn higher eCPMs: Not only do video ads provide a more interactive experience for users, they also often offer significantly higher eCPMs for publishers. MoPub publishers often earn 2 to 4 times the eCPMs that they experience with regular interstitials and 15 to 18 times banner eCPMs.

Maintain your user experience: Choose the video ad format that best fits your app’s flow. For example, you can now choose between 15 second unskippable videos or 30 second skippable ads. We’ve also added countdown and skip timers to provide visual cues to the user that keep them engaged for longer.*

]]>http://www.mopub.com/2014/03/10/new-controls-for-video-ads-on-marketplace/feed/0Introducing Native Adshttp://www.mopub.com/2013/12/12/introducing-native-ads/
http://www.mopub.com/2013/12/12/introducing-native-ads/#commentsThu, 12 Dec 2013 11:00:03 +0000http://www.mopub.com/?p=2179Native ads are one of the most talked about topics in advertising, but there has yet to be a scalable and accessible solution for mobile app developers. Native ads offer an opportunity to monetize your app more effectively by matching the original content’s look and feel, maintaining the same great experience for your users. Before today, publishers told us that building one-off, custom ad experiences was too resource intensive and difficult to execute to be practical.

That’s why we’re excited to announce the first programmatic-enabled native ads platform for mobile apps. MoPub’s native ads product gives you the ability to work with direct advertisers, promote your own features and apps, and drive more revenue from one of the over ninety-five demand partners on MoPub Marketplace. This single solution means you can provide a customized ad experience for your partners without building custom campaigns for each advertiser.

Take a look at the native ads running on Tango, one of our launch partners:

Tango uses two native ad unit presentations within their app: One expanded unit in the News feed and another compact version in the Chat tab.

For Tango, the flexibility to not only work with multiple advertisers but also run their own promotions was key to their decision to introduce advertising in their popular messaging and entertainment app.

“Working with MoPub means we don’t have put in the effort to create a custom solution from scratch for every advertiser that we work with — so we can focus on our app and our business. The MoPub Native Ad standard makes it easy for us to both work directly with advertisers like Supercell and with other advertisers on MoPub Marketplace. We’re excited to launch this with a partner that shares our vision to make advertising a great experience for our users and our ad partners.”- Richard Rabbat, Head of Advertising, Tango

How publishers can use Native Ads

1) Leverage existing advertisers via MoPub MarketplaceMoPub’s Native Ads also enable you to immediately drive more revenue from advertisers through MoPub Marketplace even without direct sales relationships. With over 95+ Demand Partners on MoPub Marketplace, publishers like Tango can ensure they’re working with high quality partners. Interested DSPs can contact demandsales@mopub.com.

2) Drive more revenue with direct advertisers
Messaging and entertainment app publisher Tango used the MoPub Native Ad product to integrate ads from Supercell seamlessly into the Tango app. Native ads enable Tango to maintain their great user experience, while opening up new business opportunities and revenue sources with direct advertising partners like Supercell without building anything custom.

3) Promote your own content or apps
Publishers can also leverage MoPub’s native ad solution to promote their own content. Even if you aren’t ready to introduce ads into your app, native ads offer a great opportunity to market new features, drive installs for your other apps, or highlight other parts of your business within your app’s natural flow.

We know that part of running an effective app monetization strategy is being able to plan for your business needs. The new Dashboard we launched earlier this year was part of our larger goal to provide you with increasingly sophisticated tools to drive deeper business insights and revenue optimization, in addition to streamlining your team’s daily ad operations.

Like the Dashboard, our new Forecasting feature also empowers mobile publishers to better analyze and optimize their monetization strategies without spending hours managing spreadsheets. For publishers where direct ad sales are a large or growing part of their business, this ability to project inventory availability is particularly powerful.

And as part of the Dashboard, Forecasting offers a similarly intuitive interface with data filters that enable you to evaluate the inventory pieces that are most valuable to your advertising partners. Forecasts also incorporate trends from your last 28 days of data, such as variability between weekends and weekdays, as well as differences based on app, ad format, platform or country. Interactive charts allow you to quickly assess and visualize how much of your inventory is available, booked, or preempted for up to one year in the future.

Forecasting is currently only available for select clients. To request Forecasting for your account, register here for access. To find out more about Forecasting for direct-sold campaigns, contact your Account Manager or check out our Forecasting help page.

If you haven’t heard, our Mobile First conference occurred during ad:tech NY on November 5, 2013. Over 400 mobile industry executives attended our sold out show. Our agenda was packed with experts in the mobile industry and we couldn’t have been more pleased with the tremendous response our team received.