Using Social Media and a Social Conscience to Win Over Millennials in Financial Services

Andrei Cherny

CEO,Aspiration

Building trust is an essential component to winning over millennial financial consumers, and it’s an area where traditional firms struggle. Pair your social media and social conscience to develop a brand that resonates with millennials. Develop a plan to:

If you think millennials are going to bank upside down—you’ve been sold a bill of goods. They already have, and they never will. While odds are they’ll bank where their parents did, that’s as much up for grabs as it’s ever been. In this category, especially, the loyalty of one generation tends to breed the loyalty of the next. Hear how loyalty often lies in the commonalities, the unifiers, and recognizing the subtle differences is what can future-proof your brand loyalty. Attendees will learn about:

There are 92 million Millennials in the US today and their customer behaviors are slowly but surely transforming the way we all consume, interact, communicate, transact, pay, eat and soon, bank. In this interactive you will learn:

Why Millennials demand a unique mobile experience

How companies need to adapt to engage Millennial customers

How can financial services firms out front of this tectonic shift in consumer behavior and win the hearts and minds of Millennials customers today, and tomorrow

Marketing to millennials is radically different than the majority of marketing a mere 4 or 5 years ago. Hear how research, voice and tone, imagery, channels, and overall strategies can set your financial institution apart — but only if you’re willing to rethink some preconceived notions about this critical target market. Discover pragmatic tips on how to:

Build campaigns that build both awareness and sales

Leverage your own staff for research and feedback

Influence with content, pre-roll video, social media, quizzes, microsites, and more

Adapt Financial Services and Marketing to Meet the Expectations of Digital Natives

Nidhi Gupta

Director, Global Marketing,Western Union

To keep pace with customer expectations, traditional financial services firms need to adapt to the digital era or they risk disruption. Source insights on how your financial institution can act more like innovative startups. Develop a plan to:

Millennials have recently become the largest living generation in the U.S. This population of roughly 75 million 18-35 year olds are at a key point in their financial lives where they are accumulating wealth and developing lasting relationships with businesses. Amid countless data points and confusion over the appropriate strategies to address Millennials, LexisNexis recently conducted a study to uncover the most meaningful insights for businesses looking to serve this cohort. Leveraging both public and proprietary data, our study sought to answer three important questions:

Millennials have rocked the financial industry with their digital behaviours. The only certainty is that the channels they use today likely won’t be what they use five years from now creating a problem for marketers relying on old tactics and digital marketing tools. In this session, we’ll explore fool-proof ways you can ensure stronger long-term relationships with Millennials.

Provide relevant experiences for their digital channel of choice with greater ease

Deliver targeted content to any channel or device at the precise moment a millennial uses it

Future-proof your digital ecosystem to ensure delivery of the best digital experiences regardless of what the next channel is

As millennials’ spending power is estimated to surpass $3 trillion in 2018, it is important to understand how this generation thinks and differs from previous generations. Learn what the Federal Reserve’s Diary of Consumer Payment Choice reveals about millennials’ payment behavior. Walk away with solutions to:

Opening up the Conversation Around Money to Create Better Financial Consumers

Nondini Naqui

(former) President and CEO,Society of Grownups

Talking about money is one of the last social taboos, but getting millennials to have this conversation is critical to their financial health. Encouraging and engaging with your customers to open up about their finances in a judgment-free space can make them better financial consumers. Develop a plan to:

Create a safe space to discuss money

Improve your customers’ financial literacy

Customize financial planning to the individual in a holistic way

Help your clients get over the money taboo to improve their financial health.

Businesses today have to embody the ideals of youth culture in order to succeed. Throw out your traditional marketing plans and transform your financial services firm to win over millennials. Walk away with a plan to:

Millennials will be inheriting $30T of generational wealth over the next 3-5 years, opening a sizable opportunity for financial institutions to support and drive value around this generational transfer of wealth. Learn:

How millennials and their families may be planning for this life event

The role banks, wealth managers and insurers can play in creating value

Learn How a Company in Another Traditional Industry Won Over Millennials

Lindsay Kaplan

VP, Communications,Casper

Founded in 2014, Casper has radically changed the traditional mattress industry business model. In the process it has built a brand adored by millennials and been named one of Fast Company’s Most Innovative Companies in the World. Get strategies to:

Brand authenticity and transparency are key consideration points for millennials. In order to keep their organizations relevant, marketers must be willing to break barriers and operate on the basis of disruption. Develop a strategy to:

Vice President and Director of Marketing Communications,Federal Reserve Bank of Chicago

Millennials want faster payment options – whether they come from financial institutions or nonbank providers. Hear what the Federal Reserve is doing to get the payments ecosytem up to speed and how it will affect your clients. Gain insights on:

Keeping pace with the shifting payments landscape

Improving payment speed, security and efficiency

Collaborating to improve the U.S. payment system

Source details on how faster payments can improve services for your millennial customers.

Millennials have been analyzed for their thoughts, feelings, likes, dislikes, charity, diversity, shopping habits, debt levels, etc.; yet, actionable insights about what drives their behavior have proven more elusive. Transform your strategy to attract millennials while retaining your older customer base. Discover what millennials say they want to maximize your relevance to this important segment. This will include strategies to:

Become more relevant to your potential customers with targeted communications

Use communication strategies that address each particular generation's delighters and pain points

Understand drivers of behavior for boomers and millennials, including the de-bunking of popular myths and assumptions

In this session, learn how the Chase Newsroom is building content and partnerships about personal finance, entrepreneurship, leadership, and culture—while driving business among millennials, and certainly all Americans. You’ll learn:

How to become a media company

How to craft the best media partnerships to reach millennials – and other demographic groups

How to protect your brand’s voice – while tapping into the authentic voice, and sensibility, of media partners that focus on millennials.

Use relatable human stories to unpack how millennials spend, save, and invest money

VP of Financial Literacy and Professional Development,Millennials Chamber of Commerce

Patrick M. Biggs

Financial Advisor,The RBK Group at Morgan Stanley

Danna Jacobs

Founding Partner,Legacy Care Wealth

Erin Lowry

Founder,Broke Millennial

Jimmy Cushingham

Financial Advisor,Edward Jones

At different stages of adulthood, millennials will require diverse products. Gain insights on these needs from a group of financial thought leaders who also happen to be millennials themselves. Create a plan to:

Develop financial products to fit their needs

Deliver financial services millennials want

Separate millennial myth from reality

Gain insight into the millennial mindset direct from millennials themselves

Strategy Institute is an established leader in delivering timely knowledge and best practices to corporate and government executives. Over the span of 20+ years, Strategy Institute has cultivated an elite conference portfolio geared towards financial executives including: Digital Marketing for Financial Services Summit in New York and San Francisco; Mutual Funds Marketing; High Net Worth Client Engagement & Acquisition; Digital Customer Experience; Mobile Commerce & Transaction. Through powerful business intelligence, SI summits enable senior executives to stay competitive and relevant.