Direct Mail Company

Phoenix conducts a due diligence review for a capital hedge fund to a direct mail company.

The Client

Direct Mail Company developed by one of the pioneers in the direct response industry.

The Challenge

After the sale of the Company to an equity fund that was funded in large part by a hedge fund, the Company experienced significant deterioration of its operating performance. As a result, the Company entered into bankruptcy to seek a sale of the Company’s assets with a specific buyer identified, which was a new equity fund.

The Solution

Phoenix was hired by the capital hedge fund that was the Company’s senior lender to perform due diligence in its efforts to determine the best plan for monetizing its interest in the Company. Phoenix worked with the lender to develop a plan to fund a new equity group that had expertise in direct response. Phoenix assisted with the evaluation of the Company’s management team, product line-up and prospects with new ownership. This work assisted with a successful continuation of this brand.