A group that has helped pump millions of dollars into getting Latinos elected to public office in the last two elections kicked off its 2014 mid-term push Monday morning.

Led by Henry Munoz III, the finance chairman for the Democratic National Committee, and Eva Longoria, the politically active Desperate Housewives star, the Latino Victory Project endorsed seven candidates for Congress and state offices. The group is describing itself as non-partisan, but its first round of endorsements went to Democrats.

The effort started out as the Futuro Fund and helped raise $30 million to re-elect President Obama in 2012. Munoz and Longoria created the Latino Victory Project in 2013 to raise money for members of Congress who supported an immigration bill that would allow the nation’s 12 million undocumented immigrants the chance at U.S. citizenship.

Now, with Latinos continuing to be underrepresented in state and national offices, the group will be supporting Latino candidates throughout the country.

Hispanics make up 17% of the population and that percentage continues growing each year. Yet there are currently two Hispanic governors (Republicans Susana Martinez of New Mexico and Brian Sandoval of Nevada), three Hispanic senators (Republican Sens. Marco Rubio of Florida and Ted Cruz of Texas, and Democratic Sen. Robert Menendez of New Jersey) and 25 Hispanic members of the House of Representatives.

“These numbers clearly aren’t representative of today’s American landscape,” Longoria said Monday. “And we want a political landscape to match those identities.”

Munoz said organizers “will not stop until we achieve the one office that we have yet to achieve, the Oval Office.”

The group also announced the formation of a political action committee to help endorsed candidates from both parties. The first round includes Democrats Amanda Renteria, a congressional hopeful from California who is the daughter of an immigrant fruit picker; Nevada Assemblywoman Lucy Flores and Texas Sen. Leticia Van de Putte, who running for lieutenant governor; and Democrat Angel Taveras, the first Latino mayor of Providence, R.I., who now is running for governor of that state.

Cristobal Alex, the group’s president, said it soon will exceed an initial goal of collecting $5 million for its PAC and aims to build a base of 100,000 Latino donors by the 2016 presidential election. He said the group is reaching out to what he called “the firsts” in the Latino community for their contributions and political activism. “The first doctor, the first college graduate, the first lawyer,” he said. “The ones who are the first in the family to have succeeded.”

Perhaps more important than any specific race, the Latino Victory Project is also trying to increase voter turnout among Hispanics, who are growing faster than any other group but lag in voter turnout. More than 11 million Hispanics voted in the 2012 election, but that only made up 48% of the Hispanic population, compared with 66.6% voter turnout among eligible black voters and 64.1% among whites.