Perfect Partners

12 February 2016

SnacKPartners has gone from strength to strength and the in-house Convenience team at KP Snacks has even rebranded its own team name.

Neil Brenson

A great start to the year hearing that we have been shortlisted in the PR moment Awards 2016 for our work with KP Snacks and specifically the launch of our category led SnacKPartners initiative.

Having been tasked to develop a strategic trade engagement and communications programme for the convenience channel, we developed and introduced the SnacKPartners campaign to help drive distribution and grow sales of crisps, nuts and snacks.

After implementing the B2B campaign and working closely with retailer ambassadors, KP Snacks witnessed a 38% increase in share of voice in the trade press and a significant step change in brand perception amongst retailers and the media.

SnacKPartners has gone from strength to strength and the in-house Convenience team at KP Snacks has even rebranded its own team name. The company has also created branded collateral which is now widely used by the business and across its portfolio. A compliment and success story indeed!