NAB Board Joins Nielsen Backlash

The National Association of Broadcasters' TV board of directors last week adopted a resolution urging Nielsen Media Research to wait until its local people meters receive accreditation from the Media Rating Council before rolling out the service in more cities. The board wants Nielsen (owned by Adweek parent VNU) to address concerns outlined in the MRC's audit of the New York LPM, which launched June 3. Nielsen has not altered plans to introduce the service in Los Angeles on July 8, Chicago on Aug. 5 and San Francisco on Oct. 7.

The National Association of Broadcasters' TV board of directors last week adopted a resolution urging Nielsen Media Research to wait until its local people meters receive accreditation from the Media Rating Council before rolling out the service in more cities. The board wants Nielsen (owned by Adweek parent VNU) to address concerns outlined in the MRC's audit of the New York LPM, which launched June 3. Nielsen has not altered plans to introduce the service in Los Angeles on July 8, Chicago on Aug. 5 and San Francisco on Oct. 7.