Ten Tips to Increase Your Dental Practice’s Website Presence

No one chooses a new dentist these days without first checking out their website; it’s convenient and not time restrictive. As a result, having a strong dental practice website presence becomes more and more important.

1) Look professional

Take a long, hard look at your website – or ask a friend to be brutally honest. Does it look professional, with clear graphics? Are the fonts, font sizes and colour used in a consistent way and match your practice branding?

First impressions matter, so don’t lose out on enquiries because your site looks amateur.

2) Keep it updated

The days of static websites are long gone. The most effective websites regularly update content to give visitors reasons to come back. Quality is important here though, so make sure that it is relevant to your patient base.

3) Make it simple and easy to navigate

The goal of your website should be to get the visitors to the content they seek as quickly as possible. Do you have loads of items on your menu bar? If so, you might want to tidy it up.

Cleaner navigation makes things easier to find and when things are easy to find it creates a better experience for your visitor.

Fewer page elements (which can be distracting) and more relevant, useful information can keep your visitor focused on the desired outcome; whether that’s a phone call or email enquiry.

4) Be device responsive

Make sure that your website can automatically resize and rearrange content for all possible devices. Your patients are most likely to reach for their mobile phone or iPad and it will be frustrating if your website doesn’t adapt, which means they will leave in seconds.

5) Make it personalised

When a patient is looking for a dentist, they often like to know who they will be visiting. Add pictures of your dental team with real biographies. Sure, professional experience is a must, but keep it simple and list your hobbies, family life and things you like for fun. Ultimately, show you are human beings.

First impressions matter, so don’t lose out on enquiries because your site looks amateur.

6) Provide contact details

An email address or telephone number will enable patients to get in touch with you. Not having your contact details prominent on your homepage eliminates a convenient way for people to do this.

Make sure your team understand the importance of your website, how enquiries might come in and how to deal with them, and most importantly that they are up to speed with its content.

7) Know your audience

Keep your patients in mind when you write any content. This means developing an understanding of what is important to your patients and delivering it in a way that they are more likely to respond to. Make sure you check for any spelling mistakes!

8) Use testimonials

Your existing patients are a huge asset to your dental practice because they can provide case studies and testimonials on how your dental care has transformed their lives. It is an important element of showcasing the service you can provide to other patients. Make sure you show them off.

9) Invest in simplicity

If you pay for a content-managed system, make sure it is simple and you feel comfortable using it so you can ensure that you update content yourself.

10) Integrate social media

Social media is an essential tool. Keep your patients engaged by adding Twitter and Facebook feeds directly to your dental practice website so that they can stay up to date.

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