Thursday, November 13, 2008

Still on the subject of travel insurance [see previous entry], on the ASDA site there was no listing of which countries that were covered in 'Europe' and 'world'. Hey, stop laughing, I can read a map - my problem is that I am going to the Canary Isles - part of Spain [EU member] but just off the coast of Africa. So which box do I tick?

That is not the reason for this entry, however. No ... take a look at the message I received after completing a contact form asking for clarification on the above issue.And now take a look at this:Yep, they can supply folk to answer phones 14 hours a day, but it can take 2 days to answer an email!

Footnote: the reply arrived some 16 hours after I posted the question - and to be fair, that was only 7 of their working hours. But still, it is 7 hours online vs minutes offline.

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when you’re inside the bottle, you can’t read the label ...

... so get outside the bottle

This blog is simply a marketer’s view of the good, the bad and the ugly of Internet marketing that I come across in my daily life. I do not go looking for them - they come to me [in the case of emails, literally].

about me

I'm a senior lecturer in marketing and e-marketing at a UK university and I've been involved in e-commerce in either practical, training, research or academic roles since 1996.
My own website can be found on:
alancharlesworth.eu or follow the link from alan-charlesworth.co.uk

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If you find this stuff even remotely interesting, take a look at more of my thoughts on this whole Internet marketing malarkey on my web site - www.alancharlesworth.eu

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All of the comments on these pages were accurate at the time of writing. Obviously, some of the 'iffy' practices may have been put right since - maybe because someone at the organization read this blog?