Aer Lingus

ASO Score & Checklist

Titles weight a lot in the App Store algorithm. Try to add your strongest keywords in your title. This will increase your app discoverability. Use our Keywords Tool to find the best keywords for your app.

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App Description

The length of your description looks great.
1858 characters
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You have 1858 characters. Don’t forget to add important and relevant keywords in your description to improve your iTunes app page and optimize your SEO.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

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Versions

Great! You have released a new version of your app less than 3 months ago.
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Version 4.10.0 released on January 18, 2018- New personalised homepage design for faster access to booking, check in and boarding passes
- Easy access to saved searches from the homepage
- Faster booking with simplified review and purchase screen

Version 4.9.1 released on December 15, 2017- View Avios points collected on past trips.
- Prefilled advanced passenger information for logged in users at check in.

Version 4.9.0 released on December 14, 2017- View Avios points collected on past trips.
- Prefilled advanced passenger information for logged in users at check in.

Version 4.8.1 released on September 28, 2017Usability and stability improvements

App Description

Description
Aer Lingus is proud to offer an all-new exciting and personal mobile experience. Plan and book your perfect trip, whether it’s business or pleasure. The new app makes it super easy to find best fares, save trips, create profiles and securely save your payment details for extra convenience. Keep all your boarding passes in one place, or add them to passbook. Live imagery and personalised home screen based on your next trip will give you a delightful mobile experience.
Plan and Book
Save time and hassle with our new mobile app. Find the best fares with a swipe of your finger and find your perfect trip.
-Easy and fast search functionality
-Safe and secure booking
-Save searches for extra convenience
-Simple AerClub profile sign up
-Save personal, travel companion and payment information
-Simple review and secure payment steps
Personalised Home screen
-Live imagery based on your location
-See your next upcoming trip details with flight status
-We will let you know when it’s time to check in
Check in
-A simple and speedy check in process
-Check in for inbound and outbound for all passengers at the same time
-Need any last minute purchases?
-Whether it’s your choice of seat, an additional bag or some relaxation time in one of our lounges, we’ve got you covered
-Add Passport details and APIS
-Keep all your boarding passes in one place
-Passbook functionality
Experience
-My AerClub profile
-My Aer Lingus profile
-Simple profile sign up
-Save personal, travel companion and payment information for faster bookings
-View previous and upcoming trips, including receipts
-New and improved search functionality
-Personalised home screen with live imagery based on your location
-Mobile notifications on check- in, gate numbers and gate changes
-My Trips section with all your upcoming trip details
-Check Flight Status

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5 ASO Experiments to understand the App Store

Today’s guest post is a little special. It is brought to us by Maximilian Lehmann, App Store Optimization expert at ASO-Perform-Apps (German ASO consulting company). In his post, Maximilian offers us the results of 5 very interesting ASO keywords experimentations he made on the App Store. His objective was to try understanding the recent Apple App Store algorithm changes. Find out his 5 insightful discoveries right away. The Apple App Store, a complex and ever-growing …

Q&A with ASO Expert Laurie Galazzo

Our ASO Expert, Laurie Galazzo, was interviewed by RaiseMetrics, A/B testing platform provider. Get a glimpse of her answers below. Read the full discussion on RaiseMetrics blog. Why do you think ASO has become such an important aspect of app marketing over the last few years? App Store Optimization (ASO) has become increasingly popular over the last few years, as the amount of mobile apps have kept increasing phenomenally on the stores. Indeed, with over …