You can add comments and modify the message’s content, pick specific networks to publish it to and specify when it should go live.

What’s more, Buffer allows you to pick specific date and time or simply preset the most optimal times of the day for messages to go live. Buffer will then publish them one message at a time at those predefined times.

For larger companies, Buffer offers a Business account (starting at $50/mo) that increases the number of accounts you could post to 25, allows for 5 members and removes many other restrictions of a free account.

According to AmericanExpress 2012 report for instance, 46% of customers have used social media to voice their frustrations with brands. And we can only assume that the number has grown further since then.

But with 85% of customers researching potential companies to buy from online, managing a company’s online reputation has never been more crucial.

Luckily there’s a great tool that makes the process super simple – Mention.

Mention can monitors the web in real-time for references of your brand, product or any other keywords you specify.

It also allows you to respond directly the application. In times where the speed of response is considered one of the key factors of a satisfactory customer service, the ability to react the moment someone voices their concerns is crucial.

Mention has a free, basic account. To avail of some of its features though you need to sign up for a paid plan that costs from €29/mo.

According to identity management platform, Gigya, the social network powered 61% of all social media logins (and is slowly taking over market share from Google).

It’s no surprise that more and more brands make a Facebook Page their primary focus of social media marketing.

But how can you be 100% sure if your Page performs as good as it could?

The answer is simple – by checking it with AgoraPulse’s Barometer.

This free tool helps you monitor the performance and benchmark your Page against other, similar ones in your industry. Just connect it to Facebook and it will reveal how your Page stacks up on the market.