Do Promotional Products Still Work in the New World of Online Marketing?

Posted August 18, 2016

In the age of smartphones, tablets, and all-things digital, it seems as if cyberspace has the monopoly on marketing. Between targeted email, social media, and the countless other forms of online advertising, it may seem as if good old-fashioned, tried and true promotional products, might get lost in the shuffle. Fortunately, as sophisticated marketers know, nothing could be further from the truth.

Promotional products, which take many unique forms, are a growing $22.2B industry, and are still used by just about every business in America. While consumers appreciate the ease of "point and click" viewing, nothing will ever replace having a tangible item in your grasp. For that reason, coffee mugs, T-shirts, promotional pens, coasters, and countless other items, are used in business every day. Promotional products are an affordable way to create a memorable experience, and increase brand awareness.

While online advertising is cost-effective and convenient, it will never replace the satisfaction a client feels when receiving a gift or freebie. And of course, the reward for the entity using this strategy is tremendous. For instance, rather than watching an ad online, or reading an email pitching a product, potential customers are happily bringing an advertisement for the business into their home. Everyone loves to get something for nothing. While a travel coffee mug is something that will be frequently used and enjoyed, it is also a mobile advertisement. Wherever the owner goes, countless eyes will see the logo on the mug, imbedding the company in some people's memories, while prompting others to ask about it.

In fact, promotional product marketing still has such momentum, the Promotional Products Association International (PPAI), boasts over 10,000 member companies, and is a multi-billion-dollar industry. The PPAI Expo, the industry's premier trade show, is held in Las Vegas every January. The Expo has become known as the single most important place for promotional products professionals and companies to network, expand their business, and increase sales. Clearly, while the "worldwide web" reaches far and wide, promotional products remain an international sensation, appealing to every culture.

While coffee mugs, T-shirts, and other fun baubles are a great way to promote a business, one of the most common is still one of the most effective - promotional pens! While not everyone drinks coffee, and some folks may bury a T-shirt in the back of the closet, pens are always in demand. Regardless of how much work we do on computers, there is no getting around the fact that we still need to sign our names on every document we create. How many times have you gone to a staff meeting, and at least one person is in need of a pen? When conducting a training session, and a sign-in sheet is required, if the pen isn't chained to the clipboard, it somehow always manages to disappear. Let's face it; pens are in high demand!

Banner pens are the perfect way to provide clients with something they truly need, while advertising your business. Affordable, stylish, and comfortable to use, banner pens display more information to your client than a typical promotional pen ever could. Our banner pens, or scroll pens, provide businesses with a much greater area to educate and advertise. Your banner can include information about your business, your website, email address, location, and contact telephone number. You can be as creative as you want to be, and stand out among the competition.

Our high quality pens come in gold or platinum, and are available in a variety of styles. Because they are of such high quality, customers will immediately recognize your high standards. Placing valuable information for your customers on the banners/scrolls increases the value of the pens to your customers which means they will hang on to them for longer. A good banner pen among traditional promotional pens at a trade show will make your business stand out.

If you're looking for a unique, effective way to promote your business, we invite you to contact us for more information, and a formal quote. We look forward to helping you expand your customer base in a most creative, and compelling fashion.