Easier pet bathing has been tried a few different times with no successes so far. IdeaVillage tried the product most similar to this one. It was called Handy Groomer, and it's still on a Sears Web page even though I'm fairly certain it never officially rolled out.

Other attempts include Allstar's Luv-A-Dub (No. 6 in this Weekly Round-Up and Sponge Buddies (No. 9 in this Weekly Round-Up), which featured the "Olate Dogs" from America's Got Talent. Because of this lackluster history and because this product will require installation, I think it's unlikely to take off. But I'm not ready to declare this a bad category until I see some more evidence.

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I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing blogs, I contribute regularly to Response magazine and the official blog for the Electronic Retailing Association (ERA).