Understanding YouTube’s “Ad Performance” Analytics

YouTube announced that at the end of February they will be eliminating the “Monetizable Views” metric from YouTube analytics and including those statistics in “Estimated Monetized Playbacks” instead. But what does that even mean? Let’s take a basic overview look at understanding what each of the metrics inside the Ad Performance report in YouTube analytics means, including the impression-based and playback-based reports, CPMs, ad-types, gross revenue, and more.