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Report Photokina 2010 - Nikon is pleased to announce the release of the AF-S Nikkor 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the Nikkor lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system. Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: "The AF-S Nikkor 24-120mm f/4G ED VR lens offers excellent value and performance in a compact package for adventurous photographers everywhere. It is the second f/4 aperture VR zoom lens introduced this year that broadens the options for Nikon photographers."

Review Photokina 2010 - With the introduction of the Nikon D3100, Nikon has equipped an entry level SLR model with the latest technical touches once again. This amateur DSLR camera will be delivered with a kit lens, the AF-S DX 18-55 mm VR, and perhaps added to with a 55-200mm f/4-5.6G ED AF-S DX Nikkor lens. It is, however, expected that a new kit possibility will be given after the introduction of a new megazoom lens. The new Nikon AF-S Nikkor 55-300mm f/4-5.6G ED VR is a powerful standard zoom lens, especially designed for DSLR cameras with a DX-sensor, such as the Nikon D3100. Compared with 35mm cameras, the Nikon offers a range of 55-300mm in 82.5 - 450mm.

Review Photokina 2010 - The introduction of the new Nikon AF-S Nikkor 28-300mm f/3.5-5.6G ED VR zoom lens is surprising. There were rumors previously that such a Nikon lens was tested by a professional photographer in the US, but the first reports were still pretty vague. When I first held the Nikon 28-300mm in my hands, I immediately compared it to a Canon lens with a similar focal range. The big difference is actually the weight of the lens. The Canon megazoom lens weighs at least 1600 grams, the Nikon AF-S 28-300mm weighs half that amount, making it easier to carry around. The Nikon AF-S Nikkor 28-300mm lens weighs about 800 grams.

Review Photokina 2010 - For the full frame Nikon digital SLR camera owners, this is an interesting time. With the introduction of the new Nikon AF-S Nikkor 24-120mm f/4G ED VR zoom lens, we are ready for the 3rd Nikon lens for FX cameras. The Nikon 24-120mm lens with a fixed f/4 aperture could just become very popular. The wide angle of 24mm with light tele is ideal for street-, and press photography, but will also appeal to the enthusiastic amateur photographer. The 5x zoom range is ideal for landscapes or small spaces and the tele will also suffice to shoot a nice portrait. Additionally, the fixed F-stop across the entire range is ideal.

Review Photokina 2010 - With the introduction of the Nikon AF-S Nikkor 85mm f/1.4G, Nikon fulfills an old promise. Nikon already had the beautiful Nikon 85mm f/1.4 in its assortment, but it was missing a number of specifications that we recently found in the new series of professional Nikon lenses. The new Nikon AF-S Nikkor 85mm now has a Silent Wave Motor, AF-S, and the highly praised Nano Crystal coating. It was a difficult task for the optical designers to improve the already highly valued lens. But this Nikon 85mm lens means that there is a new lens available for the portrait and fashion photographer in order to get the most out of the Nikon FX DSLR camera.

Photokina 2010 News - Canon unveils world’s first fisheye zoom lens offering both circular and full frame images, thanks to an extreme wide-angle focal range of 8-15mm. Replacing the 15mm f/2.8 fisheye, the new Canon 8-15mm f/4L Fisheye USM is the latest addition to Canon’s L-series range of professional lenses, providing outstanding image quality, constant aperture throughout the zoom range and a robust design for reliable shooting in challenging weather conditions. When paired with Canon’s full-frame DSLR bodies, such as the Canon EOS 5D Mark II or the EOS-1Ds Mark III, professional photographers can choose to capture circular or full-frame fisheye images, allowing them to view a scene in a completely new way.

Photokina 2010 News - Canon announces the latest addition to its L-series of professional lenses, the EF 70-300mm f/4-5.6L IS USM, designed to answer growing demand for a high performance zoom lens which offers outstanding mobility and versatility. The Canon 70-300mm f/4-5.6L IS USM offers a 4.3x telephoto zoom range of 70-300mm, with a variable aperture of f/4-5.6. The compact (143mm) design also features the build quality that photographers have come to expect from Canon. With its impressive focal range and travel-friendly size, the Canon EF 70-300mm lens is ideally suited to professionals and advanced amateur photographers wishing to capture portraits, nature and action shots in superb detail.

Photokina 2010 News - Canon announces the development of a new super-telephoto lens for its leading range of Canon EOS Digital SLR cameras - the Canon EF 600mm F/4L IS II USM. Developed as part of Canon’s acclaimed L-series of professional lenses, the new Canon 600mm lens will achieve new and advanced levels of image quality. The new telephoto lens will include the highest quality components, featuring high specification Image Stabilizer technology alongside the use of optical materials such as Fluorite, to correct aberrations ensuring high resolution images rich in detail and contrast. The new Canon 600mm lens will be displayed for the first time in Europe during Photokina 2010 in Cologne, Germany.

The growth of the digital SLR and system camera market benefits the lens manufacturers. Due to the change in the market for SLR cameras - the growing popularity of system cameras - we see new developments and innovative lens designs coming up and showcased at the world’s biggest Imaging and Trade show - Photokina 2010. New lenses need to be developed for camera systems like Micro Four Thirds and the cameras from Sony and Samsung. Several lens road maps appeared already on the websites of the lens manufactures showing interesting new products. These new system cameras will change the lens market, in which way and in what time period is something we really want to know. Maybe Photokina show 2010 will give us a more insight view of today’s lens market. Look out for our daily Photokina report.