Just over ten years ago, Riverfest Elora was a small music festival taking place in somebody’s backyard. In a mere decade, Riverfest has grown exponentially into the musical festival - think Coachella if it was more affordable and less intimidating. Riverfest has brought an impressive array of musicians to the small town of Elora. ‘In almost every film that tries to immortalize the magic of epic summer living, there comes the pinnacle moment where summer’s true ‘epicness’ collides with unknown forces to create a moment that defines it forever. This may be a sporting event, a party, a dance, or a Battle of the Bands. In real life Southwestern Ontario, we have Riverfest.’ Last year’s lineup included Carol Pope, Bedoin Soundclash and Carly Rae Jepson.