Crisis Media Training

Course Details

When a crisis strikes you need to be able to react quickly and communicate confidently, safeguarding your reputation, your business and your position.

Let us lead you through the crisis media minefield. Learn universal techniques that can minimise the impact of bad news and protect your reputation. We give you universal techniques that can be used in any crisis or severe issue. Using video playback analysis, we ask you to take part in a series of crisis media interviews, tailored to meet the needs of your organisation in crisis management situations. We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structure and set of tools to conduct successful media relations in the future.

If you are experiencing a media crisis now and require support please go to our Crisis PR Support page to see how we can help you.

What to expect

The full day course is divided into two sessions, a short theory session followed by a much longer practical session, interspersed with tips and advice. You will take part in at least three practical exercises, including developing an action plan, dealing with door stepping journalists and handling live media interviews. Each activity is recorded and played back for analysis. Our open courses are tailored to each participant, with individual media interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre-course questionnaires to help us tailor the crisis communications training so that you get exactly what you need from the day.

Who should attend

Chief Executives, Chairs, Directors and Senior Managers

Head of Services and on-call managers

Headteachers and senior teaching staff

Anyone with a media-facing role

Anyone involved in emergency planning

All Participants Receive:

A recording of practical exercises

Workshop materials and media Interview rulebook and handy tips card to help with future media interviews

Written assessments if required

A certificate of attendance if required

You will learn:

How to prepare for a crisis

How to identify the issues that could hit you

Build a crisis management team

What material you need and how to prepare materials

The importance of social media, the “citizen” journalist and video usage

Develop crisis management strategies and action plan

Formulate key messages

Use our 3 R formula

Identify your audience and your crisis spokespeople

Handle all types of Crisis media interviews

Book This Course

Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.

Need something different?

We deliver tailored training across the UK and internationally.

If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.

We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.

Get in touch or call us now to discuss the best option for your organisation.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Read MoreCookie settingsACCEPT

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.