Dr. Doug Lisle is the author of The Pleasure Trap. In a recent article he observed:

Tragically, most people are totally unaware that they are only a few weeks of discipline away from being able to comfortably maintain healthful dietary habits, and to keep away from the products that can result in the destruction of their health. Instead, most people think that if they were to eat more healthfully, they would be condemned to a life of greatly reduced gustatory pleasure. This is an extraordinarily deceptive and problematic situation that I describe as a pleasure trap.

Dr. Lisle is 100% correct. By applying a few basic concepts, it is easy to move away from this trap. Actually, I have developed one concept and two words that works.