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CCTV Africa Managing Editor Pang Xinhua (Left) talks with journalists in the Nairobi offices, June 12, 2012. CCTV Africa was the first regional bureau to produce and broadcast its own hour-long news program on CCTV News.

Since its launch in 2012, CCTV Africa has grown considerably in its distribution and programming. However, the central question remains as to whether or not anyone is actually watching, to justify the massive investment undertaken by the Chinese government. According to research by leading Sino-Africa media scholar Bob Wekesa, the channel is apparently building an audience on the continent through its coverage of so-called “positive news.”