This is actually one of those future trends that have been envisioned for years. It's long been assumed that, following the ubiquity of clothing that prominently displays designer logos, the next step for advertising opportunity would be the skin. The beautiful, popular skin, of course; I'm betting that if this scheme takes off at all, they'll quickly restrict the dole-outs to the physically attractive. It's all about image, after all.

I wonder if the upcoming Daredevil movie will help fuel this idea on this side of the Atlantic? One of the main villians in it, Bullseye, happens to have a big ol' tattoo on his forehead (guess what it is; he didn't have this in the original comic books, by the way).