Research from Morgan Stanley indicates that greater gender diversity in technology impacts businesses’ bottom line. Ensuring that there is a good balance of women leading and working in the workplace just makes for good business.

With the number of women participating in the technology industry facing a decline over the past 20 years, this could only lead to a decrease in performance and profits. A field experiment published in Management Science found that teams with an equal gender mix had better sales and profits than male-dominated teams.

If the number of women in the Tech industry is going to increase, it will require strategies that appeal to the values and lifestyles of women. Companies that adopt gender diversity could more likely outperform companies that don’t.