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Go global - Win local

Natalia Isayeva

isayeva

15 August 2018

18 September 2018

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Natalia Isayeva

isayeva

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Global brands have much more power to change the world for the better.

In today’s global market there are no boundaries for every brand to entry new country. All brands can be global. Consumers value global brands especially for their assumed high quality and prestigious image.Millenials and Zeros enjoy being the part of the global community buying brands originated from around the world. Global giant brands in the modern stressful world create the atmosphere of reliability and tranquility and let us to feel at home wherever on the planet we are. Global brands have much more power to change the world for the better.

Be ready to go global with your brand.

Find the balance between global trends and local insights. Develop positioning which responds on the human needs common for different cultures and economics. Create memorable strategy-driven name, which will attract consumers talking different languages and will not fail the transition across borders. Design emotional brand experiences tailored for local audience. Make sure that you’re relevant; make sure that you’re understood; make sure that you’re consistent.

Urban Brand Consulting helps you to design potentially successful brands for global market or redesign your existed brand to meet the challenges of new markets.