Selena Gomez Just Announced a Major Beauty Deal!

If you follow Selena Gomez on Instagram like we do, you saw and speculated about her mysterious teaser Instagram video on Sunday, which revealed that a big announcement was coming soon. We anxiously waited to learn what it could be, and luckily she didn't keep us waiting for long: the 22-year-old singer/actress/all-around It girl shared this morning that she is the new brand ambassador for Pantene, for its campaign that celebrates the power of strong hair. We think the partnership is a perfect one and such a natural fit for Gomez, whose social media message has always been about strength and confidence in being yourself. The slogan is "strong is beautiful," and you can watch Gomez discuss what that means to her in the inspiring behind-the-scenes video below.