Members

Whether you’re running a bed ’n’ breakfast or a big hotel, organising a festival, marketing one of our great destinations, leading a winery or walking tour, training the next generation of hospitality staff, operating an attraction or working with one of the other many wonderful products in Victoria - a Membership with VTIC has much to offer you.

Policy & Advocacy

Our team works tirelessly as an advocate and powerful ally to at governments at a local, state and federal level. We also gather and distil the research so we – and our members - know what’s really going on.

Sky’s the limit for the MCEC Expansion

This month the VTIC team were lucky to be given a bird’s eye view of the expansion currently underway at the Melbourne Convention and Exhibition Centre. The site inspection clearly demonstrated that MCEC will be well positioned to attract the biggest events when completed in approximately 12 months.

MCEC’s expansion is already helping to secure major international events such as the Lions Clubs International Convention 2024 (LCIC24) which beat six other international cities to host the five-day event.

The VTIC team were impressed to see the breadth and scale of the expansion that will add nearly 20,000 square metres of new exhibition and multipurpose space and incorporate the latest technology and event innovation.

The expansion is progressing at a rapid pace with the unique external gold cladding already visible and contributing to the iconic Melbourne skyline along with the new neighbouring Novotel South Wharf (from the Accor Hotel group) also currently under construction. The hotel will offer 4 star accommodation to our business visitors visiting the precinct.

Almost 3,000 tonnes of structural steel is being used in the redevelopment and will ultimately create 700 jobs over its 18-month construction period and support more than 900 new ongoing jobs across the precinct once complete. It is anticipated the expansion will boost Victoria’s visitor economy by $167 million annually.

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Event Details

The Melbourne LIVE Tourism Forum returns in 2018 for its third year, bringing the concepts of Leadership, Innovation and the Visitor Experience to the fore once again under the central theme, UNDER THE SKIN.

Event Details

The Melbourne LIVE Tourism Forum returns in 2018 for its third year, bringing the concepts of Leadership, Innovation and the Visitor Experience to the fore once again under the central theme, UNDER THE SKIN.

Melbourne is renowned for being a bold, creative city with depth and edge. When visitors get under the skin of our city and its diverse neighbourhoods, they will encounter rich layers of multicultural history, fascinating locals and unique stories. Dig deep and visitors will discover authentic local experiences that create an emotive connection to both place and to self.

As we move into a future of automation and potential social disconnection, finding the balance between human connections and technology is increasingly important.

This year, Melbourne LIVE will focus on creating meaningful experiences for our visitors, through the thoughtful use of design, story, digital harmony, empathy, play and meaning. Let’s delve under the skin and explore how to use these elements to surprise and captivate our visitors more than ever before.

Event Details

Make firm, fast friends. Introducing VTIC's June Networking Mixer.
This Mixer will be unlike any other. Enjoy amplifying your networks surrounded by the

Event Details

Make firm, fast friends. Introducing VTIC’s June Networking Mixer.

This Mixer will be unlike any other. Enjoy amplifying your networks surrounded by the wonders of the deep. Trust us, you’ll never be stuck for a conversation starter. Happening the first Wednesday of every month, the VTIC Mixer Series will run February through to December in 2018. As always, no lengthy power-points, no pitches, just a chance to broaden your network – and have a great time!

Event Details

One last chance to experience the wonder of the Melbourne Aquarium... courtesy of VTIC and SEA LIFE.
Perhaps you joined us in June

Event Details

One last chance to experience the wonder of the Melbourne Aquarium… courtesy of VTIC and SEA LIFE.

Perhaps you joined us in June and just can’t get enough? Or perhaps you missed the last VTIC Mixer? Either way, you don’t need an excuse to join us at our July Mixer under the sea.

Build your relationships

Find opportunities for collaboration

Share your challenges

Learn from others …And, most importantly…

Catch up with your peers in an informal environment

Happening the first Wednesday of every month, the VTIC Mixer Series will run February through to December in 2018. As always, no lengthy power-points, no pitches, just a chance to broaden your network – and have a great time!