The Branding Collection

The Branding Collection

The pack for building strong brands. The Branding Collection is thought for those who work designing brands personalities and behaviours. From the tone of voice to how it interacts with users.

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What’s included:

- Brand Strategy Deck- Storytelling Deck- Graphic Deck

How to use The Branding Collection:

The three different decks included in the pack are designed to help you cover some of the most important aspects you’ll need to think when designing a brand platform. We recommend you to use them in this order:

First, start by using the Brand Strategy Deck to create the brand’s personality and tone of voice. Second, use the Storytelling Deck to find a coherent narrative with your personality. This will be the day you tell your message. Third and final step, use the Graphic Deck to explore its visual aspect. For more information about how to use Triggers during your brainstorming sessions, check our guidelines.

The pack includes a total of 180 triggers cards (60 per deck), and can be used individually or within a team.