New HTC communications head departs after four months

Lorain Wong reportedly resigned for 'personal reasons'

Just over four months ago HTC announced the appointment of former telco exec Lorain Wong as its new head of global PR, replacing Jason Gordon, who was one of many high-profile departures over the summer. Today Bloomberg reports that Wong herself has now left the company, with HTC CMO Benjamin Ho quoted as saying she resigned for "personal reasons." She will reportedly remain at the company in a consulting role for the next three to four months.

The "One" exec everyone probably wants to see leave is Chou, thought he was suppose to step down if he couldn't turn around this company after the One release, he said so himself. HTC might not even be here by the end of next year.

Amazon may be selling everything to everyone, but if your supply can't keep up with demand, it won't matter. HTC can barely supply enough phones as it is. Amazon is a resller, not a hardware manufacturer. They can't help HTC make more phones. They can only sell the ones HTC produces.

Obviously Chou's appointment was a mistake also. It's time for him to step down for "personal" reasons. He said he would if the HTC One didn't turn the company around. Well, 6 months after the release of the HTC One, HTC is in its worst financial shape ever.
HTC does not have one positive thing going for it right now. That includes this big, heavy, slow paperweight named the htc Max, which is already heading for certain sales disaster. Someone needs to takeover that company and give it clear direction.
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Actually the HTC One was the best thing that's happened to HTC in years. It sold extremely well. The problem is, it was their only phone that sold well. The HTC First lost them a bunch of money, I haven't heard positive sales figures from the One Mini and various Desire and Butterfly phones, and now the One Max looks like it might have poor sales. They can't just make one great phone and crap out a bunch of other phones that don't sell well. They need most of their lineup to be profitable to turn the ship around.

I think she left by choice. She saw the writing on the wall and bailed, just like any smart person would do. But yes, her continuing "consultant" role probably means HTC did not expect her to leave and no replacement is immediately available.

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