Category Archives: Marketing

Nowadays we have lost the strict division between business and personal life. Actually, we never stop working: 19% of employees in North America reported they were facing problems trying to find the balance between work and personal life. But technologies can also simplify our business life in many ways. One of the most effective examples is…

Key performance indicators (KPIs) are your sword and shield in the battle against your competitors in the market. As the competition gets more and more cutthroat, your product’s success depends on your analytical approach towards the statistics. Gathering the numbers and determining your KPIs, analyzing the results – this is your path to developing wise…

SaaS already became the most popular business model for IT companies all over the world and it keeps growing – more and more companies are rebuilding their business processes to offer such model of cooperation. However, for such companies, it’s very important to keep an eye on their metrics to successfully compete on the market. …

There is no need to explain why Facebook community engagement is good for your brand. It promotes the emergence of brand awareness and attracts loyal customers. When it comes to the brand page on Facebook, it is important to understand that it is not so much the number of likes that is important here, but…

Video traffic monetization is a topic of interest to numerous businesses, and it’s especially hot for app owners and developers. In-app advertisements bring quite a fair profit. According to Hubspot, enjoyment of video ads increases purchase intent by as much as 97% and brand association by 139%. Since most of the time users spend on…

Nowadays, when every aspect of our life can be facilitated with the help of technology, it is extremely challenging to get through with a new digital product. This is especially true for apps. According to Statista, there are over 2.8 million apps on Google Play and over 2.2 million apps in the App Store, as…