Disney combines ride and new video game

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disney successfully used its theme park assets to offer other forms of entertainment to consumers. a good example of this has been the “pirates of the caribbean” movies based on the ride located at the walt disney world resort and disneyland resort. now, disney is going one step further with the promotion of the new pirates of the caribbean: at world's end video game for the nintendo ds.

beginning may 22 and through labor day, gamers who bring their nintendo ds and copy of the pirates of the caribbean: at world's end video game to either of the theme parks will be able to download new video game content at specific hotspots located around the “pirates of the caribbean” attraction. available content includes the ability to unlock unlimited health and “savvy.” other content includes additional costumes.

the hotspots around the “pirates of the caribbean” attractions will be marked by an “x” with the skull and cross bones icon in the middle. if you bring your nintendo ds to the parks, but don't have the video game, it will be offered in stores at both of the disney parks.

beta testing(3:55pm est tue may 22 2007)i've been beta testing their forth coming mmo based on the pirates franchise. so far, it seems they're working their tails off trying to get it ready to launch. talk about multi-tiered maketing! – by thecarnifex

lets hope people don't get their ds(4:59pm est tue may 22 2007)splashed at the log flume ride. – by a_brit