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Formerly an editor and currently a contributor to Core77 (among other publications), Ray relocated from New York City to the Netherlands in September 2015 to pursue a Master’s in Curating & Writing at the Design Academy Eindhoven. Insatiably curious, he brings a broad interest in popular culture, media, and technology — alongside an abiding passion for art, music, and cycling — to his practice as a journalist and critic.

5 Comments

however it can also be another explanation.
if you look at ambigram they are physically 3D but it can be 3 dimensions its height and width of a character and the same image from the inverted dimension.
Similarly, this typography can be viewed at 1 side (width and height), the reverse side, and their intermediate sides/phase. hence graphical 4D?
But I'll say it is just a fancy playing with words. Maybe they think If it makes graphical sense and why not market it that way?

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