Milani Bold Obsessions Eyeshadow Palette Review & Swatches

Milani Bold Obsessions Eyeshadow Palette Review & Swatches

Milani Bold Obsessions Eyeshadow Palette ($20) is one of the stand out eyeshadow palettes of the season for me thus far. The Bold Obsessions Eyeshadow Palette is one of Milani’s biggest and most expensive eyeshadow palettes to date and was released along with an all matte version entitled Most Loved Mattes Eyeshadow Palette. At the […]
The post Milani Bold Obsessions Eyeshadow Palette Review & Swatches appeared first on Musings of a Muse.

Milani Bold Obsessions Eyeshadow Palette ($20) is one of the stand out eyeshadow palettes of the season for me thus far. The Bold Obsessions Eyeshadow Palette is one of Milani’s biggest and most expensive eyeshadow palettes to date and was released along with an all matte version entitled Most Loved Mattes Eyeshadow Palette. At the time I purchased this the Most Loved Mattes was not available and released the next day which completely irritated me as it felt like when Too Faced released the Peaches & Cream Collection at Sephora last year with a single product releasing every day rather than the entire collection in one go. I’ve expressed before I don’t really like the game playing with these releases and as irritating as Too Faced’s release method was at least I got free shipping with each item at Sephora. I can’t say the same for Milani as they do have a $30+ free shipping option and considering the palette was only $20 I was disappointed both didn’t release on the same day.
Thus I ended up with Bold Obsessions only because I’m Miss Frugal Gourmet when it comes to spending money on shipping and I didn’t need anything else from Milani at the time Most Loved Mattes launched. You could say, “Well, head to the store and buy it!” More and more drugstore brands are releasing items online first before stores lately. Both Maybelline and Wet n Wild have done this with quite a few releases and Milani did the same with these two palettes. Some people did say they saw the palette at Target but as of now I have been unable to locate it at any store. I’m a “I see it I want it” kind of girl so, I’m not going to wait weeks to buy it in store when I can get it super fly fast online.

I am very impressed with the attention they paid this palette. I think that mid-range brands can learn a valuable lesson from Milani with this release as they obviously spent a lot of time creating it and focusing on excellent packaging, smaller details like naming each shade, and also, concentrating on a fantastic formula. This isn’t a flash in the pan release that maybe has some cool packaging and a mediocre formula that Milani hopes to spread like wildfire across social media. I’m sure they want it to go viral but the reason it’ll go viral is because it’s actu...

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