Richard L. Scheidker, former senior VP of the American Association of Advertising Agencies, died June 9 in Sarasota, Fla. He was 81. Mr. Scheidker headed projects that established the National Advertising Review Board and the Advertising Educational Foundation. He retired in 1971.

Larry Wattman, 58, exec VP and senior partner in charge of creative, Poppe Tyson, New York, died June 16 in New York. Mr. Wattman led creative on accounts