Yoga Star Tara Stiles on Her YouTube Business

1/4/2013 2:19PM

Yoga star Tara Stiles has more than 75,000 subscribers to her YouTube channel and has used it as the engine that drives her successful book, DVD and NYC yoga studio business. While doing headstands and sun-salutations, WSJ's Katie Rosman interviews this former Ford model about how she's done it.

This transcript has been automatically generated and may not be 100% accurate.

... I can hear things like incredible negativity and especially in the comments ... do you deal with that ... today went on to their silence need to go to start excursion the acting ... so are you ready ... that's how ... old you got started on it to ... go just fine like always and always hear the phone ... a day so I'm ... for you to basically I was modeling read it first came here is a great way to make money I had no idea spotlight to the tothe I like to endure a ... unit of the day ... at a ... yet to mostly commercial SAP and others with for the agency and they decided to start ... the YouTube page and I said will hamper the DVDs videos ... and they wanted to mostly ... when modeling the cups of ... now ... I think he'll go with me and Derek and ... accounts ... for Tyson stock ... and they got twenty million views and quickly and I separated men and they do this on my now I'm I'm that's how lot while ... I was a semi obvious favorites right away before itself was in two thousandseven so ... much ... right when he started and then answer counties ... much of the stock ... when did this studio come into play I was teaching friends and people one-on-one and go isn't the anchor of doing ... so but never knew it could be a job and everything could be a great job the decree the air until I saw all of the people and how they are really connecting with ... the heat it pays ... a regular voice and until those of its leafy it ... now ... just a little smile ... and implants ... are finding more easygoing ... and descending anybody if you are so people really that that is for that ... and why of all social media team flaky puff much more focus into YouTube and here on Twitter here on phase but that ... those don't seem to be a focus of what what is due to ... do for you that that is ... I'd ... love to be consistent and I think connected people are really all over the twelve national carrier ... I think that that people in China in person and in the video make it ... back to taxes ... however a Goldman spokesman sinking into an adjacent ... to sell it to another lands and I'm you know five hundred people showed up for talks that I did I just asked a lot of the Mike ... and I know you read the books but no one else to look at houses ... so I think it's just a really fun way for all of us back to ... and ... so ... yes my smart ... you know the person know community CR than ... I think ... is that the visual element to the ... usual and people make a video response is ... at now ... observers are still connected to think and ... I mean I first saw internet is not a one way thing ... but the anti TV so you talk to cover compensation to people and ... I was like to have come too soon ... what seems to resonate with your view is of ... me I think people love things that killed her son so ... yesterday Jason scuba bought YouTube I have ... a channel on its dominant people of the cousins thanks for action on this idea ... of a Collingwood or how bad those beloved music and they have a lot advertising dollars but that ... was mine people of the person on some of the middle of the times at home ... with my family unity I get the students can Fosun's ... and I played around like hiring a person who says she was the finale into making sentences to embrace that and just ... landed in Arcep but haven't really got a ton about life strategy like the London afloat in the yoga videos up to a certain topic every week he had margins than sharing my life and see how that ... unfolds so when I'm at it didn't really like knitting and cooking and ... I love that my textbook ... possibly I'm not ... the Fed and other food element to something like that so ... I think it's important that ... system ... but now that is supposed to somebody ... it gives ... me some music is you can do with ... the more you want ... ready ... for that ... to squeeze him he ... was so it's like how it becomes the lights out at the Huntsman through acts ... um ... I ... I ... was really incredible negativity and especially in the comments ... would you deal with that concept until I mean I don't I don't have to do a better read my comments job and I'm convinced that sort of self regulating are so many ... people love the videos that ... you know if there's one person they're saying something negative ... that person gets shot down now ... and then ask you to show a hidden talent the software that you have to show you unlike CNN and the topic of any ... I ... think ... what ... I was happy to see ... if I didn't see this everyday so what ... does ... it work sites ... you ... misbehaved ... I ... the move and I know that ... you have a hidden talent for us I mean I do feel ... that it would not as well as ... to what what is it on YouTube ... wait a minute ... slow beginner knitting so that that ... aam I can juggle existing site in the jungles of the real thing and then comprised of a single pot of privacy but he had announced that allowed landed in the region ... it was significant ... the ... this is a three day event ... the ... former South ... right here ... the NZ on the internet ... going on ... well the the fifth a ... twenty zero round objects of their own ... thank you so much for joining us for a bit at the center of the pants Erik's thank you so much to hairstyles are doing now to really find ... if you're into thinking the ferry ride professionally of the need to check out their site I need to make you like what we're doing here please subscribe to the Wall Street Journal she ...