“I’m not a rock star, I’m not an athlete, I’m just an amateur political analyst looking for some Twitter attention,” he said. Still, the strategy has its limits. He said people outside the Beltway “don’t seem to get it.” But for his target audience, it’s worked.

“Here, I’ve never come across someone [who does] not know about the source of the handle,” he said. “I’ve had people mention the Twitter handle, calling it nerdy, geeky and Beltway-ish. I call that an accomplishment because that’s exactly what I was going for.”