Today I’m keeping with yesterday’s theme of custom puzzles. What I like about these recent campaigns is that they use promotional puzzles as more than simple entertainment for recipients. These customized scrambler puzzles do some proactive marketing for products and events. In this case Duco Events imprinted the faces of two fighters going head-to-head in an upcoming bout. The tagline printed on the puzzle promises fans that “faces will be rearranged.”

This awesome interactive promotion garners much more attention than a traditional print ad would for the same event. This is one of those perfectly-executed campaigns that make you think long and hard about the most creative use of your marketing and advertising budget.