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CHAPTER2THE WINNER’S GAME

EVERYONE LIKES TO SUCCEED IN INVESTING. MILLIONS OF investors depend on investment success to assure their security in retirement, to provide for their children’s education, or to enjoy better lives. Schools, hospitals, museums, and colleges depend on successful investing to fulfill their important missions. When the services investment professionals offer help investors achieve their realistic long-term objectives, investment management can be a noble profession.

The accumulating evidence, however, compels recognition that investors are suffering serious shortfalls. Part of the problem is that investors make mistakes. But they are not alone. Investment professionals need to recognize that much of the real fault lies ...

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