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Description/Abstract

Food service is a vast and diverse market within Europe, and the world, as such it is notoriously hard to define. The definition used here has been the commercial provision of prepared food and/or drink to people who are away from their homes, for consumption shortly after purchase. The structure of the food service markets for Norway, Italy and Sweden is outlined in Chapter 26. This includes in-depth account of the current and potential market for welfare-friendlier foodstuffs in these countries. Chapter 27 describes a canteen-based experiment of offering a welfare-friendlier food product to consumers. Chapter 28 is a synthesis of the research findingss and some concluding points