The Moz Q&A Community

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!

Matt Cutts on Article Marketing

I've been waiting for Matt Cutts to talk about this for a long time... finally a YouTube video!

"Should you syndicate your articles out to sites such as ezinearticles.com as a way to build links?"

He discussed this from an SEO perspective and does not recommend it. I thought that he was way too polite about it... but if you are a guy like him it isn't good to talk trash about the specifics.

One topic that he didn't address was how article marketing can impact your competitive position. It feeds existing competitors and creates new competitors. You write twenty articles and they are each published by twenty sites, now there are 400 pages with your keywords out there competing against you. Not smart, IMO.

The only value article marketing ever really had from a long-term perspective was to boost article marketing sites. They're the only ones who could ever possibly win. Except even Panda has slapped most of them now as well. :-)

It's a quality win all around.

Of course there are those that would argue against such thinking. Which is fine by me. Let them continue living in the illusion. The rest of us will continue to drive quality and relevance.

True. And it IS fun watching the 90% out there with their fishing gear, their custom fishing trawlers, all set to catch fish, then throwing nets into the water where the holes in those nets are bigger than almost all the fish in the ocean :-)

Hey friend! Have fun exploring Q&A, but in order to ask your own
questions, comment, or give thumbs up, you need to be logged in to your
Moz Pro account.
You can also earn access by receiving 500
MozPoints
from participating in YouMoz and the Moz Blog!
Learn more.