Företagsetableringar i främmande kulturer : En fallstudie på Kina

by Strand, Veronica; Ipek, Ebru

Abstract (Summary)

Purpose: The purpose of this study is to increase the understanding ofbusiness-establishing strategies and to examine which opportunities and obstacles the process holds within.Method: The investigation strategy used for this essay was to perform a case study on China and a survey at Swedish companies which are currently represented in the Chinese market. The essay combines a qualitative and quantitative approach. Both primary data - in the form of a survey and a seminar - and secondary data - literature found in books, scientific articles and the internet - have been used to achieve our results.Results: The result of this essay is: the opportunities on the Chinese market for Swedish companies are to increase profitability and lower production costs. The biggest obstacles are laws and regulations, cultural differences, customs fees, taxes and bootlegging.