FOR IMMEDIATE RELEASE

Lifescan Presents Services To Help Hispanics Deal With Diabetes Epidemic

-- José Feliciano to Help Bring Wider Recognition of the Problem --

-- Spanish Version of Award-Winning Diabetes Web Site Launched:
OneTouchEnEspanol.com Addresses Needs of 2 Million Hispanic Americans
with Diabetes --

Milpitas, Calif., September 29, 2003 - LifeScan, Inc., a Johnson &
Johnson company, has introduced an education and awareness program in
the U.S. specifically designed to help Hispanics with diabetes, a
disease twice as likely to affect Hispanics as non-Hispanic whites.
Recognizing the challenges this disease poses for the Hispanic
community, the company is partnering with six-time Grammy-award-winning
musical artist José Feliciano, who was diagnosed with type 2 diabetes in
1994. Together, they hope to educate people with diabetes about the
disease and the role that testing and controlling blood glucose plays in
helping people avoid serious complications. LifeScan is a leading maker
of blood glucose monitoring systems for people with diabetes.
The new program from LifeScan consists of several offerings, including
diabetes education and product support literature in Spanish; the
company's 24-hour, toll-free Spanish-language customer service line; and
the introduction of www.OneTouchEnEspanol.com, a Web site featuring 125
pages of company, product, and-especially-diabetes self-care
information.

In addition, LifeScan is featuring Feliciano in a new national
advertising and awareness campaign, through which he hopes to reach
other Hispanics with diabetes and help them feel more comfortable in
discussing the disease and steps to control it. As a professional
musician, he is an enthusiastic user of the company's OneTouch® Ultra®
Blood Glucose Monitoring System, because it enables him to test his
blood glucose before meals on the arm, giving his guitar-playing
fingertips a rest from blood glucose testing.

"Having learned how important it is to manage my diabetes, I've become
very careful about controlling my blood sugar," said Feliciano. "I had
always mistakenly associated diabetes with eating too much sugar and
candy, so I never expected to get the disease. But now that I know I
have it, I definitely want to control it so I can avoid complications in
the future. If I can help others do the same by spreading the word
about controlling their diabetes, that will be even better."

Recently, the U.S. Centers for Disease Control and Prevention announced
that if the epidemic of diabetes continues at its current rate, about
half of all Hispanic babies born in the U.S. in 2000 will be diagnosed
with this disease sometime in their lives. Even now, one in four
Hispanics between the ages of 45 and 74 have diabetes, and the rate of
complications is severe. For example, 32 to 40 percent of Mexican
Americans with diabetes suffer from diabetic retinopathy, which can lead
to blindness. They're also 4.5 to 6.6 times more likely to suffer
kidney failure than those in the general U.S. population with diabetes.
Because of this serious situation and the fact that diabetes is a
chronic condition, LifeScan is offering its list of services for
Hispanics with a particular emphasis on providing useful information to
help people manage their disease. The services include:

www.OneTouchEnEspanol.com: Nearly three of every four pages on this
new site provides health information for people with diabetes. These 90
pages cover subjects from the definitions of diabetes, how to avoid
complications, and what is hypoglycemia, to information on diet and
nutrition, medication, monitoring, and why every diabetes patient should
know his/her A1c level. The site also provides diabetes and health news
via the weekly Reuters Health Newsfeed in
Spanish as well as information on the complete line of OneTouch® Blood
Glucose Monitoring Products. "Thanks to this Web site, the
Spanish-speaking community will have a current, reliable and
readily-accessible source of information that can be used to learn more
about diabetes," said América Bracho, MPH, Certified Diabetes Educator
and CEO of Latino Health Access (LHA), a non-profit organization
dedicated to improving the health of Hispanics and recipient of national
awards for its diabetes self-management programs. LHA is based in Santa
Ana, Calif.

SERVICO, a Toll-free Customer Service Line in Spanish. 1 800
381-SCAN (7226) is staffed 24 hours a day, seven days a week. People who have
questions about their blood glucose meters can call and talk directly to
a Spanish-speaking customer service representative.

Free TestSmartTM Guidebook. Often times, diabetes patients who test
their blood glucose levels don't know how to use the test results or
don't fully realize how testing and controlling their blood glucose
levels can help them feel better now and avoid diabetes complications in
the future. This guide explains-in Spanish-when and why patients should
test their blood glucose levels and how those levels are impacted by
meals, exercise, medications and mood swings. It can be downloaded from
www.OneTouchEnEspanol.com.

Product Instructional Materials in Spanish. Product procedure
guides and instructional videos are available in Spanish free of charge to
requesting customers who call the SERVICO line for assistance with their
OneTouch® Brand Blood Glucose Monitoring Systems. Topics covered
include how to code your blood glucose meter, how to test your blood
glucose using the fingertip or the arm, and how to access your meter's
memory function to review previous test results.

LifeScan, a leading maker of blood glucose monitoring products, is
dedicated to creating a world without limits for people with diabetes.
More diabetes specialists and diabetes educators recommend the company's
OneTouch® Systems than any other brand.

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Last Updated: Wednesday November 05, 2014 21:27:32
This Internet site provides information of a general nature and is designed for educational purposes only. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other health care professional.