How UNC’s long, close relationship with Nike began

Thursday, November 23, 2017
In early April, 1993, North Carolina won its third NCAA basketball championship, and second under coach Dean Smith, in its final game wearing Converse-brand sneakers. By then the university was already in talks with Nike, which was already a worldwide athletic shoe and apparel giant, but one that had only recently thought to enter the business of college sports. (Charlotte Observer)