The One Club

Sep 29, 2011

Art & Copy, a documentary film about the creative revolution in advertising, was awarded an Emmy for Outstanding Arts and Culture Programming last night in New York. Produced by The One Club and directed by Doug Pray, the film aired on PBS's "Independent Lens" series this past year and was an official selection at the Sundance Festival in 2009.

Art & Copy reveals the behind-the-scenes stories from some of the most influential advertising creatives of our time—people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Starting with the Creative Revolution of the 1960s, the film features some of advertising's real "Mad Men" and women including Phyllis Robinson, who was one of the legendary Bill Bernbach's first hires, George Lois, Mary Wells and Hal Riney. The film also spotlights modern-day revolutionaries such as Dan Wieden, Lee Clow, Hal Riney and Jeff Goodby, who created some of the most memorable work of our time with "Got Milk?", "Just Do It," "Think Different" and "Bartles and Jaymes." All of the creatives appearing in the documentary are members of The One Club's Creative Hall of Fame.

"Art & Copy captures the magic of creative thinkers and their impact on American culture and lifestyle," states Mary Warlick, CEO of The One Club and Executive Producer of the film. "From the time we were given permission to 'Think Small' in the Sixties to being told to get off the couch and 'Just Do It' in the Nineties, it is an exciting look at how ideas and advertising affect all of us."

The original concept for the film came from producers Kirk Souder, Michael Nadeau, Greg Beauchamp and Jimmy Greenway. Peter Nelson served as director of photography, Philip Owens was editor and David Baldwin was also an executive producer.