While Burger King announced the launch of its latest burger in the battle of the Burger Wars:the new left-handed Whopper on April 1, 1998.

Passover

Passover 2017 begins Monday evening, April 10, and ends Tuesday evening, April 18. According to Judaism 101, Passover “is one of the most commonly observed Jewish holidays, even by otherwise non-observant Jews” with 67% of Jews routinely attending a Passover Seder, while only 46% belong to a synagogue.

April 16 – Easter

Send an “Easter egg” postcard with a special offer. Sending a direct mail piece to a targeted audience result in the best response rate and can generate future loyal customers.

Have a “Loyal Egg” campaign. People love surprises. Select your most loyal customers and send them a token of your appreciation to reward them for their loyalty. It can be a gift card, a limited time offer, or anything you choose.

Create a list with useful tips and ideas for Easter.

Sponsor an Easter egg hunt to generate some PR for your business.

Send an Easter greeting to those clients who you know celebrate the holiday.

Don’t forget to promote your posts or promotions on social media using the hashtag #earthday.

April 26 – Administrative Professionals Day

Administrative Professionals Day is one of the most celebrated workplace holidays, especially amongst support staff, including secretaries, administrative assistants, virtual assistants, all those who keep small business owners organized and sane.

Businesses celebrate Administrative Professionals Day with traditional gifts such as flowers, chocolates or gift cards, lunch at a local restaurant or sometimes, treat the whole staff by catering breakfast or lunch.

If you own a gift store or are in the catering or restaurant business, create an email campaign to remind your business clients of the day ahead of time (2 to 3 weeks before).

Or, even better, send them a reminder postcard and guess who is going to make sure that they see it?

Not in the retail business? What about a blog post such as: “The Worst Gift Ideas for Administrative Professionals Day.” Or: “The Best Gift Ideas for Administrative Professionals Day.”

Spring Cleaning

April is the traditional month for spring cleaning. Share tips with your customers on how your business can help organize their life and/or business.