Recent work

Photography

About me

I’m Karolina Kaszuba, a Poland based digital product designer, currently residing in a beautiful city of Gdańsk. I was working for 5 years for one of the biggest media companies in Poland. I focused on crafting interfaces and experiences for all devices, doing research in the meantime. Earlier on while studying I was also freelancing for 4 years mostly for small businesses doing all kinds of stuff web related. In my free time I take landscape, nature and portrait photos, read books, travel and learn how to edit and produce movies.

I worked with

User interface and graphic design

It all begun when I started using the Internet — this absolutely brilliant idea — in 1997. I even remember the time when there was no Google :). I also fell in love with graphic design and I was taking my first steps in Adobe Photoshop in 2002. Being fascinated by the new technology and visual creation it was only natural to pursue a career as a digital product designer.

I pay close attention to details — typography, colours, contrast, layout, grids — all that constitutes a general sense of aesthetics and beauty. An iterative design process that includes accepting and managing feedback is of great importance to me. I used to develop websites from scratch so I have a deep understanding of how the programmers work and what they need. Having completed multiple projects I have an ability to independently drive product design.

Mobile apps and responsive web design

In recent years we’ve been witnessing the surge in all kinds of tech devices: smartphones, tablets, smartwatches and smart TVs.

I have experience in designing native mobile apps for both iOS and Android operating systems. I’m familiar with the specific design guidelines, patterns, and libraries.

The importance of responsive web design is nowadays really obvious.

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If you’re not involved in building what you’re designing,
you’re not designing, you’re assuming; you’re drawing pretty pictures.

Aral Balkan

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The definition of stupidity is doing the same thing over and over again and expecting different results.

Albert Einstein

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Formal education will make you a living, self-education will make you a fortune.

I strongly believe in importance of comprehensive involvement, holistic approach and team collaboration when working on defining requirements, conceptual development, all the way to the final product.

Marketing and project management

Having academic background in marketing and business management I thoroughly understand the importance of business strategy and the complexity of needs of every stakeholder.

I was working integrally on creating mobile apps, including managing the projects, preparing functional specifications, art directing and scheduling. I have a basic experience in web and mobile app analytics systems, defining metrics, KPIs, and optimizing performance. I developed both B2B and B2C applications.

Dom Gratka – mobile app for iOS

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Moto Gratka – mobile app for iOS

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Moto Gratka – mobile app for Android

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If you are interested in my work or if you have any questions: Get in touch