Fact fact #2: Advertising copy and writing a news article are not the same things. I'm also not sure how much tighter I can get when it was hardly a paragraph to begin with. But thanks for your critique. By the way, the previous sentence was sarcasm. In case you had trouble understanding my "copy."

I also notice that Martin_AD doesn't say anything about the (IMHO YMMV) old idea of making a pronunciation guide that's making pronunciations up, like the Youtube channel ones Kidsleepy shows. So, we know it's already been done, and some of the names could be funnier. The "DeeDeeBeeDegree" one was the only clever one. Again, IMHO, YMMV ETC.

So, you're not picky, Martin_AD. Like I said on twitter last night, never believe anything said before a "but".

I dunno if Martin had anything to do with it. I know that Daniel Evans says he made it. It's Not a Forsman & Bodenfors thing, despite them happily promoting it on their facebook page which started some speculation over at adfreak.