Swatchity – Parody Social Network

Project Description

It was the dumbest idea I ever had, clearly a bone-headed concept from top to bottom. I had to build it. It’s a social network built entirely around colors. You post colors, message other users with color, and even search in terms of colors. Users can upload photos (or take photos on their phones in the mobile version) and Swatchity reduces it to a color. The result is a social platform that is fully functional and yet utterly useless. My goal: to build the Goat Simulator of social networks. “Why?” you ask? It was raining on a Sunday afternoon and I didn’t want to clean the garage. It’s as simple as that. Check out the promo video I produced for a similarly unaccountable reason.