“I didn't know what to do,” he said. “I felt like I needed to do something.”

He came up with the idea of wearing the sandwich board when he saw a story online about another man who did the same thing and received national attention.

Winters says his favorite time is rush hour, when drivers are forced to slow down and read his sign. The red letters spell out a plea for his wife, along with the hundreds of other Utah residents who also need a kidney.

He is hopeful that his sandwich board idea will be successful.

“After I get a kidney I will have my wife back the way she was, normal, helping people, loving people. She likes to serve other people,” Winters said.

For more information about donating a kidney, visit kidney.org. To help Winters, call 801-675-0278.