These analytical qualities can be extremely helpful, obviously—many problems get solved through analysis—but in situations where change is needed, too much analysis can doom the effort.

Note:Inteligencia x intelectualizacao

“The last defense of the charlatan is always that something is ‘strategic.’

Note:Defense of the charlatan

… the core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people’s feelings. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an MBA sense.

Note:the core of the matter

After months of effort, HopeLab developed a game called Re-Mission. In the game, teens became Roxxi, a silver-suited nanobot who charged through the bloodstream zapping tumor cells with electric-green chemo-rays. In between rounds of gameplay, teens watched short “briefing” videos featuring Smitty, a mentor robot, who provided additional information about chemotherapy and recovery.