Lovely Package

Curating the very best packaging design

“SEVEN Salon isn’t interested in feeling like a spa, or in making you look like your favorite celebrity. Instead, with music spun by a live DJ, complimentary barista bar, and lights over the cutting stations that provide a feeling a being “on stage,” it exudes a unique atmosphere of energy and vitality. The fashionable salon focuses on providing haircuts that defy trends by suiting a client’s distinctive facial structure and features best. SEVEN believes your hair is the most important thing you wear and that is says who you are as an individual.

WIth plans to expand its influence by taking its robust line of 25 hair care products national, SEVEN partnered with Turnstyle to reinvigorate their brand identity and product packaging to more closely capture the essence of its stylish salon experience. The large san-serif numeral 7 logo, with its bold diagonal stroke bisecting the package, exudes a sense of confidence. Minimal, modern typographic titling and a limited black, white and metallic color-palette evoke a sense of fashion luxury. Boxes unify and enhance the on-shelf presence and further create a sense of premium sophistication.”

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”

“Brief: our product is strange and unique. We want to make this clear.

Audience: bold and brave consumers, with a sweet tooth and a flair for discoveries. intellectuals of the gourmet type.

Design: to paraphrase the famous Marshall McLuhan expression, “the medium is the content” in this packaging extravaganza. Τhe symbiotic relationship of medium and message, (of which the media guru preached), is here translated into the eccentric coupling of package-product. Αn ‘outer-inner’ game of illusions is played here, for the eyes of the consumer. Τhe paradox of a sweet, eddible, even appetizing pebble, the beauty of an open crop, with its shockingly realistic flesh, fake cherries which can fool birds into coming to nibble at them like in the ancient paintings of Zeuxis, rocky-tasty formations: all these are mind treats we prepared for the consumer within a heightened – reality design environment.”

Each page is a rolling paper with Snoop’s greatest songs and lyrics written on them – in non-toxic ink – for your rolling pleasure. The pages are perforated making them easy to detach.

The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp seed paper while the spine of the book is a match striking surface.

“We’d been working with Pereira O’Dell on the “Obrigado” song & video with Snoop Dogg & Marcel D2 to debut Jawbone’s Jambox in Brazil when they came to us with the idea for Rolling Words,” said Nick Adler, Strategic Brand Director, Stampede Management. “Honestly, we were kind of blown away. It’s a fantastic brand extension for us, and totally captures the vibe and spirit of Snoop and our platform. We’re excited about the project and eager to see where it takes us.”

“The Walker’s family has been creating confectionery in their Candy Kitchen in small batches, hand-stirred in copper kettles in the traditional way for almost 30 years.

Walker’s Chocolate needed to carefully transform their brand to draw in younger consumers while continuing to appeal to their loyal and valued aging customer base. Bridgemark’s boutique package stands alone as an exquisite, gift-able offering bypassing the need for additional wrapping which is costly and labor intensive.

What was once a utilitarian box is now a treasured gift. Walker’s new versatile packaging is steeped in tradition with an inspired color palette that is bold and contemporary.”

“Brief: Create a logotype and symbol, style guide (font choices, colour palette), wine labels and stationery set. The Brash Higgins brand needs to be strong enough to stand on its own, yet be complimentary to their sister brand Omensetter.

Result: The visual identity of Brash Higgins is unique, clever, playful and memorable. The wine labels have been very well received by trade and media, helping the brand to gain widespread trial and acceptance. The labels are iconic and memorable without being bombastic or crass so they will retain a timeless appeal yet incredibly strong brand recall.”

“During the Mancommunity period in the early 20th century, the Empordà was a point of reference in Catalan poultry farming, and many shows and competitions were held here. The Empordanese Aperdiuada hen –a minority breed that lays peculiar dark, speckled eggs– almost became extinct during the Civil War. Fortunately, some specimens survived on a farm in Castelló d’Empúries, which led to the recovery of this special breed.”

“Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.”