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Making Jellies with JuJu

Posted 6th May 2015

Wibble wobble wibble wobble jelly shoes on a plate... But have you ever wondered how they got there? In case you missed the news earlier this week, this Thursday see's us join forces with Northampton based shoemaker JuJu to create a high summer footwear collection so cute and pastel youâll want to serve them with ice cream! The Original British Jelly Shoe. JuJu was established in 1986 and the family run business has been manufacturing iconic footwear in Northampton from their glitter filled factory ever since. We decided an opportunity to watch the transformation from a gummy mixture lovingly stirred with glitter and colour pigment into a shoe was a Willy Wonka-esque chance that we couldn't miss so with our golden ticket we hopped on a train and headed to the land of jelly. -------------- Launching May 7th, in Lazy Oafâs flagship London store, 2 Ganton Street, W1F 7QL. To join the celebrations please email rsvp@lazyoaf.com.

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Streetwear and Independent Fashion for Men and Women Lazy Oaf has been keeping it weird since 2001, with our unique take on streetwear and design. Based in our flagship boutique in the heart of London's Soho, our range of men's and women's clothing is irreverent, playful and is inspired by youth nostalgia and a sense of non-conformity.

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Our collections feature bold colours and graphic prints and include season-ready t-shirts, jumpers with unique graphics and illustrations, jackets in several styles and a selection of hats. The Lazy Oaf selection of men's and women's fashion and streetwear also includes an iconic range of trousers, skirts, dresses, shoes, shirts, shorts and accessories. Many of our pieces turn hand-drawn ilustrations into bold prints, with a collection of products that are unique, fun, and imbued with the Lazy Oaf sense of style.

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Lazy Oaf provide worldwide shipping, and free delivery is available on orders over £75 within the UK.