“It is no longer about being on the right channels and localising your messaging – this new generation of middle-class Chinese consumers demand a deep understanding of their newfound identity, and carefully laid building blocks in order for any long term relationship...

Healthcare marketing communications group Huntsworth has entered into an affiliate agreement with China-based Consultech. A marketing agency that specialises in healthcare and medical, Consultech has offices in Beijing and Shanghai. The alliance is to help the...