Article

Keeping your event clients happy: sound business advice

If you’re an event professional or in the event industry, you know how important it is to value your clients and keep them satisfied. Clients’ demands and the nature of the event business are constantly changing, so this isn’t always easy.

A key reason for satisfying your clients is to expand your network. Positive client feedback helps your business gain referrals, leading to more potential future clients.

But that said, keeping your clients happy is not just about delivering a great event. Clients expect that. You need to satisfy them with a sound planning and preparation process. Clients want someone who is reliable from day one.

So, how do you instill confidence in your clients from start to finish?

Get to know what they do. Immerse yourself in their brand, their target market, their marketing strategies. Listen to their opinion wholeheartedly. This will prove you are willing to cooperate openly and that you’re interested in helping them find the best event solutions for their brand.

Besincere. Be honest in everything you do and put your heart into it. If you’re sincere, you clients will know and acknowledge it.

It’s not always about the money. Money is important, yes. It’s your bread-and-butter after all. But maintaining clients, making them happy, building and keeping their trust are all equally vital. At the end of the day, it’s about delivering what your clients expect. Importantly, it’s about your company’s reputation.

Know how togive back. Does the client have a charity? Show your support by donating. Do they have a favourite snack? Drop by the office to give just that. In this business, friendship beyond an event is also very important.

At Zapstars, we aim to extend beyond a professional client-vendor relationship. We strive to maintain friendships and we truly value the relationships we build with our clients.

We’ve been in the business for a very long time and our clients can attest to that.