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Website audit report

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1OptimizationGuidelinesContent Analysis. Back Links .I -- - -. Analysis--- .. Page Title &" Meta DescriptionReportError ReportWeb StructureAnalysisWeb Design .AnalysisISED ._.-~Friendly----Great UserExperienceA Website Audit Report allows you to get a professional health check on your website covering WebDesign and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues,Back links Analysis, URL Architecting, Duplicate Content Analysis, In-depth target keyword analysis,and much more! When you want to invest in an online marketing campaign, particularly SE~, it isimportant to have a deep analysis of your website completed ahead of time so we can customiseyour marketing campaign. Running a long term online marketing campaign is a serious investmentand should be well researched ahead of time. As with anything of great importance, due diligencewith proper research ahead of time will always produce better results in the long term. Additionally,the feedback from our website audit report will allow us to customize your marketing campaign.What is a Website Audit Report?Every website is different and the major search engineslike Google, Yahoo and Bing look at your website uniquely.When it comes to understanding your website and how wecan customise a marketing campaign for you, we need tounderstand YOUR website, and particularly what issuesyour website may have that impact your rankings in thesearch engines.ITE AUDIT REPORTWEB

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2Content Issues - Duplicate and Non-RelevantIn relation to the search phrases you want to target, does your website have a significantamount of content talking about the subject matter of the search phrases you want to target?If someone landed on your homepage would they immediately be able to identify that yourwebsite is relevant to all the search phrases you want to target? Is all the primary writtencontent on your website unique and not duplicate content from another website? Do you havea lot of non-relevant pages about other products, services, or industries other than the searchphrases you want to target on your website? When it comes to analysing your websitescontent vs. the search phrases you want to target, there is a lot to take into consideration andwe will report to you any issues we find in regards to this on the website audit report.Keyword AnalysisWebsite audit reports are performed to identify issues with the website that wouldnegatively impact your ability to rank your website higher in the search engines. However,it is of extreme importance that we take into consideration WHAT you are trying to rank forwhen someone types in a search phrase into the search engine. Do you plan on showing upif someone is going to "Google" the search phrase "Texas accounting firm"? Before runninga website audit report we need to identify what your target search phrases are. What do youwant to show up for when someone types in that particular phrase into the search engines.Ideally, a website audit report is to prepare your website for an SE~ marketing campaign, andtherefore we preferably have a "finalised" list of search phrases that you want to rank for.When we have this list we will further analyse the relationship of those search phrases toyour website content, and also dig deeper into the competition level of those keywords. Ifthere are any issues with the search phrases you want to target we will let you know. This isa vital part of the website audit report because choosing the right search phrases to target isa large part of creating a successful marketing campaign.A Website Audit gives you the opportunity to discover issues within your website that couldprofoundly impact the marketing campaign in a negative way. We need to understand thepotential issues ahead of time and let you know what they are. Issues found could range fromthe simplest to the most complex, but would remain unseen by untrained eyes or remainunnoticed by busy business owners. Some issues that a Website Audit addresses are asfollows:Why is a Website Audit Report Necessary?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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3oPage Error IssuesDo you know if you have broken links on your website? Many times pages or the locationof pages within your website are changed, and all of the other pages with links to the"changed" page are not updated, and thus all of the other pages linking to the changedpage now have broken links. When judging a websites ease of usability, we always lookat the number of links as a good indicator. When users click on a link on your website andare directed to an error page, this can cause the user to leave your website out of frustrationand not return. As part of our site audit report we will analyze your broken links and reportto you on any issues we find.Crawl and Indexing ErrorsEver wonder how Google knows about your website? Google has little robots they deploy to govisit your website and they "crawl" your website. Their robots act like a human clicking throughto different pages on your website. After their robot is finished crawling your website they "index"certain pages of your website in their database. Only pages indexed in Google will show up whena user does a Google search. Why is this important? Well, if you have a 1~O-page website andonly 5 of your pages are indexed in the Google database, you have a serious problem. Whatcauses pages not to index in Google? The answer could be poor content, duplicate content,broken links on your page, and any other issues preventing the Google robot from crawlingparticular pages. Our website audit report will analyze and report on such issues.Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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4Websites are built based on a certainlanguage, such as HTML, PHP,ASP, etc.Furthermore, websites are often times builton top of entire "systems" that are madeup of a particular language. Certainlanguages, on particular systems could makeor break an SEO campaign, therefore it isvery important for us to analyse this aspect ofyour website. In short, if your website does notallow us to make the necessary changes wewant to make because of how it is built, then wewill have issues. The navigation and "calls to action"are also important to analyze. Is your navigation user-friendly? Is it easy to find the content you are looking forwithin your website? Does your website clearly display links to your contact forms, phone number,and other important ways in which the user on your website can interact with you or purchase yourservices/products? All of these will be analysed and reported on within the site audit report if wefind any issues.Design Platform, Navigation andCalls to ActionWebsite Structure IssuesMost people do not think about the page or URL structure of their website when they build it. Whenthe search engine robots visit your website they are wanting to see a recognisable structure to yourwebsite. If you can image trying to analyse how all the pages on your website are linked together, itwould look like a giant spider web, and the question is... does the spider web make any sense? Bythe page and content structure on your website, is it easy toidentify what your website is about? Our website auditreport will analyse the structure of your website andreport on any issues found.Back links AnalysisIf you know much about SEO, then you know that the number and quality of websites linking to yourwebsite has an impact on your rankings within the search engines. As part of our site audit report wewill analyze your current back links and let you know if we find any issues other than a lack of backlinks.Address and fix critical, but often overlooked and ignoredwebsite issues to maximize your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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5MAXIMISED WEBSITE AND ONLINE MARKETING PERFORMANCEOur Website Audit Report will also improve the experience of your audience and customers as it coversin-depth assessment of your page architecture, navigation, content, calls-to-action and more.Our Website Audit Report will enhance an SEO campaign because it covers the most important search engineranking factors: Website desiqn, structure, crawl-ability, indexing, on-page elements such as page titles, metadescription, keyword grouping, as well as content, and off-page elements such as back links. Our WebsiteAudit Report ensures we never walk blindly into an SEO marketing campaign for you and it gives you addedtrust and security in your SEO campaign knowing we did our research before jumping into an SEO campaign.-- ..IMPROVED USEREXPERIENCEENHANCED SEOThe 3 main benefits of having a Website Audit done for you are:Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORTThe Benefits

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6It is interesting to note that enhanced SE~ results in improved visibility, rankings, higher CTR(click through rate) and increased traffic. As more and more visitors have a great userexperience, bounce rates will go down, engagement will go up and this will help to increaseyour rankings within the search engines. The cycle continues improving your overall websiteperformance and online marketing.MAXIMISED WEBSITE AND ONLINE MARKETING PERFORMANCEWhy is a Website Audit Report Necessary?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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7Many website owners, webmasters and SEQ service providers who are using lowquality and web spam techniques, are constantly slapped, seeing their rankings andtraffic go down. Our website audit was modeled to take these search engine updatesinto consideration, which is why our website audit is so extensive. You can always takethe short route and do no website audit, and jump immediately into an SEQ campaign,but what if you missed something and as a result all of your hard work and investmentinto an SEQ campaign all went down the drain because you were not prepared forfuture search engine updates.Two of their major algorithms are called Panda and Penguin. To date, there has been25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected41.4% of search queries. Panda updates are generally targeted at sites with low qualitycontent and Penguin updates are targeting web spam.In addition to being betterprepared to run an SEQcampaign, getting a websiteaudit will also protect yourwebsite from Googles algorithmchanges. Google is continuouslytweaking their algorithms toprovide users with search engineresults of ever improving qualityand relevance.GOOGLE ALGORITHM UPDATESWhy is a Website Audit Report Necessary?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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9Having a Website Audit done for you by a competent service provider like us willhelp you recover from the negative effects of Panda and Penguin algorithms(if applicable), as well as protect you from future updates. We know this becausewe have a deep understanding of Googles algorithm principles and updates.Here is one example of a site that was badly hit by the Panda and Penguin updates. You will seehow this site was affected by looking how its traffic declined from 2011 to 2013.2000150010005002500 L-_..L-_---_----_---_---_--_---L __ ..L-_---------_---_..JJ2011 2012 20 13Daily Traffic Rank Trendarticlesbase. comArticlesBase.comGOOGLE ALGORITHM UPDATESWhy is a Website Audit Report Necessary?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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10I9. Lower gout1ce Rate,Higher £t1gagetMet1tat1d Cot1versiot1s4. ItMprovedUser £xperiet1c2.. £t1hat1cedS£O1. ltMproved Visibility,Rat1kit1gs, Cffl. andlnereased frafficIt is time to level the playing field by getting your own Website Audit Report now, implement ourrecommendations to be aligned with the major search engines guidelines in order to ensure asuccessful SE~ marketing campaign. This will bring you head-to-head with your competition onsearch results and potentially beat them.Your astute competitors are having their websites audited regularly. Their web pages are foundon the 1st page of Google, Bing, and Yahoo search results. Those who are not having theirwebsites audited are lost deep in the SERPs - constantly pushed down by competitors.What are Your Competitors Doing?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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11With all these developments, a regular Website Audit done for your website byprofessionals comes in handy to help keep your website in tip-top shape.All in all, Google makes algorithm changes 500 to 600 times in a year.http://www. seomoz. org/goog Ie-algorithm-cha ngeOn top of this, Google introduces many other smaller algorithm changes and update theseregularly.Penguin, on the other hand was first released on April 24, 2012 with updates on May 24and October 5. It has been reported that a next update will come out this Q2 of 2013.The guys at Google have been rolling out both Panda and Penguin updates after the other.These are released regularly with new tweaks and stronger focus on certain elements. Theremay also be new major algorithm updates in the future like Panda and Penguin but are not yetnamed.Google released the Panda algorithm on February 23, 2011 and had 24 updates since then.The last update was reportedly released on March 14.Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORTThe Future

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12The success of your online marketing and SE~ will depend on how strictly you willfollow our recommendations.Choosing us puts you ahead of the curve.Rather than do a Website Audit by yourself,which will require extensive training, youare better off relying on our methodologiesand diagnostics developed through ouryears of experience and expertise.Why Choose Us?With an in-depth consultation with you, we make sure that our recommendations willcome out in the right context in relation to your business, products, services and brand.We believe that understanding ourcustomers needs, objectives andgoals are crucial to providingsuperior Website Audit Reports andso we take the time to know yourbusiness, your target market, yourcompetitors, your brand and keepthese in mind as we perform aWebsite Audit for you.In-Depth ConsultationAddress and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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13Report Summary and RecommendationWe then provide you a report summary and provide recommendations line by line withpriority tags and pricing to set your expectations.Content Analysis and Optimisation GuidelinesWe analyse your content, check for quality and duplication. We also check for keywordgrouping, do URL mapping and check for issues on your target URLs and URLarchitecting. We then provide content instructions to optimise your content.•Issues.8acklinks ReportWe check for external links that are pointing to your pages and see if there areWebsite Structure AnalysisWe check for search engine tools such as Google Analytics, Google & Bing WebmasterTools. We also check for site-maps and URL structure, internal linking and mapping.Error Troubleshooting ReportWe look for broken links and 404 error pages. We also check your Robots.TXT,Robots Meta Tags and indexed pages.Page Title and Meta Description TroubleshootingWe check for duplicate, missing, and long page titles and meta description as theyaffect SE~.Market Research and AnalysisWe perform manual and software-driven keyword and keyword structuring research,ranking and competition analysis. We identify priority issues and recommend a fix.Web Design AnalysisWe check for possible issues on your website platform and hosting, perform malwarechecks, analyse your website design, and check for browser compatibility, site loadingspeed, navigation and content crawl-ability.Summary of What We DoAddress and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT

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14Send us an emailor give us a callto schedule anappointment.Given the facts, the best time to get a Website Auditdone on your site is now. This is to help you recover orprotect your website from huge traffic and revenuelosses due to algorithm updates such that of Panda andPenguin or to simply prepare you for a SE~ campaign.With a successful online marketing campaign coming from a cutting-edgeWebsite Audit Report, youll get higher rankings, more traffic, and more potentialleads and customers.Growth of your networkand get more referrals andjoin other business ownerswho are enjoying thebenefits of successful onlinemarketing due to a soundWebsite Audit Report.Website Audit Reportmethodology based onthorough research andanalysis on currentsearch engine algorithmsas well as based onwhere things are goingin the future.In-depth consultation withyou to understand yourbusiness, products,services, and yourmarketing goals better.- -•Engage our services and get the following:Send us an emailor give us a callto schedule anappolntment.What is the Next Step?Address and fix critical, but often overlooked and ignoredwebsite issues to maximise your online marketing and SE~ efforts.WEBSITE AUDIT REPORT