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Tag Archives: User experience design

NOTICE TO THE PUBLIC: On behalf of LSManila community and our partners, we sincerely hope that your family and friends in the Visayas region are safe and sound. In light of the recent calamity, we feel its most appropriate that all resources be directed to ongoing disaster assistance endeavors.As such the following events for the week have been cancelled:

These events will be rescheduled if not before the year ends then early January. LSManila will be having a meet-up before the month ends (November) so stay tuned for the details of that or better yet, join the MeetUp Group here to be notified.

Creating Customer Persona’s

Building insightful customer persona’s can ensure a meaningful connection between a business and it’s target customers.

Personas tap into a fundamental human skill—the ability to make predictions about how other people will react based on mental models of them. One can often predict accurately how a close friend or family member will react to a particular event and decide how to act based on those inferences.

A persona is a description of a fictional person representing a user segment of the software you are developing. Of course, the word “fictional” applies to the person not the description; that should be as grounded in reality as possible.

Personas are one of the basic tools of User Experience (UX) design. The benefits to creating the personas collaboratively increases the accuracy and empathy of the persona and creates a level of awareness about the users that helps teams align around them..

Personas do not need to be complex to be useful. Begin by creating brief outlines of personas based on conversations with people who know the audience well, such as salespeople or customer service staff. Called “assumptive personas” because they are not based on actual data.

Personas create the foundation for strong Customer Discovery and Validation.

In this bite sized workshop learn:

Persona Fundamentals

Personas definition including different types of personas

Case Studies of personas for different types of company including consumer, business-to-business and not-for-profit/public service

Making the business case for personas in Startups and Corporates

Persona visualization techniques

Answer key questions like linking Personas to Customer Hypothesis, How Many Personas Do I develop, and what to include in a Persona

If you wish to pay offline (via bank deposit), kindly email the secretariat at cbs.philippines@gmail.com

ABOUT SCOTT BALES

Scott is a self-proclaimed extrovert who has meshes a fascination with people and what motivates them, with a raw enthusiasm for technology. Scott is a founding member of Moven the mobile-centric payments business that helps customers to spend, save and live smarter. A founder at Next Bank, a mentor to Entrepreneurs throughout world with Lean Startup Machine, sits on the Board of educational empowering NGO, Care Pakistan and holds advisory positions at, Invitre, HUB Singapore and CDI Apps 4 Good. Scott’s energy transfers to the stage as a globally recognized speaker on The Digital Shift, Consumers, Mobility and Innovation.

Scott has worked with various governments in Asia Pacific and Africa, taking on key advisory roles for countrywide infrastructure, and mobile commerce projects. As a multifaceted techie, he was instrumental in developing the mobile commerce space for markets in Malaysia, Singapore Cambodia, Indonesia and the Philippines. He is on a mission to transform mainstream thought processing around conventional business practices.

When not in a boardroom or on centre stage, you’re likely to find Scott devouring, tweeting, and writing on the latest and greatest in the world of mobility, serendipity, user experience and entrepreneurial leadership. An outlet that landed him a contribution to best-selling book, Bank 3.0, Korean best-seller, Beyond Startup, and the upcoming ‘NextGen Finance’ and ‘Are you ready for Isaac?’