One of the horror genre's "most widely read critics" (Rue Morgue # 68), "an accomplished film journalist" (Comic Buyer's Guide #1535), and the award-winning author of Horror Films of the 1980s (2007), The Rock and Roll Film Encyclopedia (2007) and Horror Films of the 1970s (2002), John Kenneth Muir, presents his blog on film, television and nostalgia, named one of the Top 100 Film Studies Blog on the Net.

Tuesday, July 24, 2018

Childhood's End: A Farewell to Toys "R" Us

This summer, America's children, and all children at heart -- meaning adults like me -- were forced to grow up in a most dramatic and unpleasant way.

We had to say goodbye to Toys R. Us, an American institution since 1948. The store filed for bankruptcy in 2017, and now, in summer 2018, remains nothing but a cherished memory. The doors to this particular dreamland have been permanently shut.

But Toys R Us was just a store, some people might say, right? A temple to consumerism, and one that hooked our children young.

To which I would reply: not so fast. Toys R. Us was a lot more than that.

For many of us, Toys R Us was a place where imagination and dreams took root, and where they began to sprout, to bloom. It was a place that led to hours, years, and even decades of make-believe and fun. I grew up in New Jersey and some of my earliest memories are of visiting Toys R. Us stores in Totowa, or Paramus with my sister and my parents.

Why was Toys R. Us so special? What made it significantly different from the toy section in Target, or Walmart? What made it different from Amazon.com?

For children, Toys R Us was a place constructed just for them: a store devoted entirely to their interests and it told the world that they -- that children -- were important. Their interests were important too. In a world that moves fast and is always on the move, that message is one that is significant. So I suppose you can conclude that Toys R Us was a place where children mattered, and made children realize that they mattered.

And it was a temple in a way, I concede, but not merely to consumerism. It was a mecca of fun, excitement, and most importantly, possibilities. It was row after row, aisle after aisle, of creativity made manifest in the newest and best toys. From bikes to trains to video games, it was the greatest toy store there is...or was.

For adults, like me, Toys R Us has become something else too: a legacy. My son Joel was born in 2006, and I have been taking him to the store since he was an infant.

For approximately eight years, we have had a standing summer ritual. As soon as the summer starts, and either I am off from work, or Joel is out of school, we pick a day, drive up to Concorde, N.C., together and visit the Toys R. Us there. We arrive just as it opens, and then spend an hour or so, checking out the newest action figures, or Legos. We then go out to lunch together, and drive home with bags filled of toys, or video games, or Nerf guns.

In my childhood, of course, Toys R. Us was the place of Star Wars toys, or Micronauts, or Star Trek. For Joel, the store has fueled his interest in Transformers, Pokemon, Star Wars (again), Marvel, Nintendo, and, perhaps greatest of all, Lego. For both of our childhoods, I know nothing is better than arriving home with a new toy or two, and beginning a brand new adventure and letting our imaginations run wild.

A visit to Toys R. Us is about the toys, sure, but it is also about me and my son being together, and sharing interests and imagination.

I suspect it is precisely this way for many fathers, mothers, sons, and daughters too.

So Joel and I had our last visit to Toys R. Us together in May of 2018.

My wife won't allow me to post photos of Joel on the Internet yet, but I do have a photo of him there on the final visit, and it is a little sad, to tell the truth. He is an eleven year old boy standing in the center of largely empty aisles, looking somewhat downcast at the state of the store.

We actually had an opportunity to go back one more time after that, a few weeks ago, and Joel didn't want to go back. He said he would rather remember the store the way it was, than see it at the very end, "cannibalized" in his words.

I will confess I felt a lump in my throat on our last visit, as we drove away from the store, and awareness settled in that it was the last time I would be there with my boy.

And that he would never take his son to Toys R. Us.

And that a generation of American kids would grow up without a place, in every state and city, devoted just to them; reminding them how important they are, and how much they matter to us, and our posterity.

We can look at all the reasons why Toys R. Us closed. Perhaps it was mismanagement. Perhaps it was changing times, or the competition of the Internet. But it is a crying shame that our culture no longer has the time or interest in a 60 year old, American institution designed for children.

Nothing lasts forever, of course, and all good things must come to an end. I am grateful that this store has been a part of my life, and my son's too. But I am sad that this particular tradition ends here, when other children still need it.

I'm not ready for Toys R. Us to go. To coin a phrase: "I don't wanna grow up."

5 comments:

In the early 2000's, I was stuck in a job that I really hated. There was a Toys R Us near my office, so I would go there on my lunch break and browse the aisles. This was the height of the 12" action figure craze, and it took me back to my childhood when I would race up and down the aisles of Toys R Us to buy G.I. Joes and the Marx Best of the West figures. In a way, it was a safe zone where I could feel happy for a little while before going back to work. I can't help but wonder if Toys R Us was a safe zone for many other kids and grown-ups alike.

John, nice sad thoughts regarding Toys-R-Us. We had a major toy store chain that was in my area before Toys-R-Us replaced it in the '80s. In the '70s and early '80s we had CHILDWORLD. It was my toy store with all the memories that you stated here.

Indeed it was a great place to relive childhood memories and good old fashioned fun. In May I bought a sentinel submarine from our local store. The cashier joked, "Is this for you?" It felt great to say, "Please, I'm 50 years old...of course it's for me!"

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award-winning author of 27 books including Horror Films FAQ (2013), Horror Films of the 1990s (2011), Horror Films of the 1980s (2007), TV Year (2007), The Rock and Roll Film Encyclopedia (2007), Mercy in Her Eyes: The Films of Mira Nair (2006),, Best in Show: The Films of Christopher Guest and Company (2004), The Unseen Force: The Films of Sam Raimi (2004), An Askew View: The Films of Kevin Smith (2002), The Encyclopedia of Superheroes on Film & Television (2004), Exploring Space:1999 (1997), An Analytical Guide to TV's Battlestar Galactica (1998), Terror Television (2001), Space:1999 - The Forsaken (2003) and Horror Films of the 1970s (2002).

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"...some of the best writing about the genre has been done by John Kenneth Muir. I am particularly grateful to him for the time and attention he's paid to things others have overlooked, under-appreciated and often written off. His is a fan's perspective first, but with a critic's eye to theme and underscore, to influence and pastiche..." - Chris Carter, creator of The X-Files, in the foreword to Horror Films FAQ (October 2013).

"Hands down, John Kenneth Muir is one of the finest critics and writers working today. His deep analysis of contemporary American culture is always illuminating and insightful. John's film writing and criticism is outstanding and a great place to start for any budding writer, but one should also examine his work on comic books, TV, and music. His weighty catalog of books and essays combined with his significant blog production places him at the top of pop culture writers. Johns work is essential in understanding the centrality of culture in modern society." - Professor Bob Batchelor, cultural historian and Executive Director of the James Pedas Communication Center at Thiel College (2014).

"...an independent film scholar, [Muir] explains film studies concepts in a language that is reader-friendly and engaging..." (The Hindu, 2007)"...Muir's genius lies in his giving context to the films..." (Choice, 2007)