5 Benefits of Drone Videography

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May 30, 2017

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For the earlier time, the only way to produce any aerial video or shot would be to rent a full sized helicopter and a licensed pilot for your shoot. After you get that all squared away, you would have to log your flight plans with the FAA, as well as the city that you’re shooting in, as well as acquire all of the proper permits in order to shoot your aerial footage.

A Side note, the FAA has recently released an app for your smartphone, called B4UFLY, that is to be used by drone videographers and hobbyists alike, to see if there are any aircraft restrictions within the area you are looking to fly in.

Plus, as we all know, weather doesn’t always cooperate, so that makes the shoot days very inflexible. As you can imagine, all of this makes for quite the headache when it comes to producing a video, on top of trying to manage the super expensive shoot.

Below, we will take a look at the top 5 reasons your business should consider using drone videos for your next corporate video production.

1. Price

Whether you know it or not, too professionally produce a business video usually isn’t cheap, but is an important investment to your brand’s identity. They are able to provide an unparalleled value – in terms of your marketing ROI – for the money that is spent on it. With such high amounts of possible uses, video content provides versatility in its ability to reach potential clients in a way that no other marketing tool can.

The best thing about drones is that with a little bit of planning, you will be able to capture all of your footage on the same day as the rest of your production, which will save you time, money and a headache from organizing all you would need to get the aerial shots you want. And who doesn’t like to save time and money?

2. Full HD Quality

As drone and video technology have improved over the course of time, they are now capable of producing amazing aerial films that are captured in 4k – like the camera that we offer here with our drone services. The fact that there are more gimbals – professional 3-axis stabilization systems – that are about to hit the market means that there are more opportunities to use a wider variety of cameras with the drones. This allows aerial filming companies to have the ability to swap out different cameras, depending on the type of footage you are looking to capture.

3. Video Application

Currently, many people see the use of drones with TV and film production, from music videos to newscasts. But there are many other areas that could truly benefit from the use of drones. Industries such as realtors, property management and development, event coverage, tourism and sports training can all benefit from the use of aerial footage.

Aerial video can also provide a distinctive view of a place, location or event. It is ideal for showing a completely diverse vantage point of the business and/or service through a bird’s eye point-of-view. Any company that can enhance their overall appeal by using aerial video should be assured that you will attract and maintain your customer’s attention, which should result in an enhance in your future sales.

4. Save Time

In order to achieve aerial footage in the past, booking a helicopter was the method of choice, over a fixed wing plane, due to their versatility. But even though they are very versatile, you still needed to invest a ton of time to prepare the site and all of the staff in order to manage the whole process and ensure the safety of everyone involved. With a drone team, you don’t run into those issues anymore due to the fact that you use a much smaller team – usually just a drone operator and someone to operate the camera at the very least. What this means is that as soon as you arrive at the site, you can be up and flying around in about 5 minutes time, assuming that the entire site surveys and risk assessments have already been taken care of ahead of time.

5. Shots That a Drone Can Capture

Being that shooting with a drone is both like and not like any other type of image-capturing tech you may have used, the techniques used resembles that of shooting with a jib, Steadicam or a dolly. Although there is no ground to keep you in place, it is important to focus on making very slight movements and moving at a slow and methodical pace to keep focused. Most aerial cinematography taken with the uses of drones is based on the following types of essential shots:

The Still Shot

Crane Shots

The Pan Shot

The Pedestal Shot

The Tracking or Dolly Shot

The Strafe Shot or Side-Slide

The Orbit-By Shot

Aerial videography can benefit any type of industry, from realty to tourism, and by using drone technology you get a wide variety of angles and different camera shots that can only be captured by a drone. Lastly, by using a drone for your aerial video, you are providing your potential and existing clients with an unforgettable, attention-grabbing video that allows them to experience a different point of view, this alone will make your company stand out from the crowd.