The All-Red Nike Air Yeezy 2 Releases On Nike.com And Sells Out in 11 Minutes

Following Kanye West spurning Nike for adidas and Footlocker canceling their order, there has been so much news in the last few months regarding the All-Red Nike Air Yeezy 2. So after months of anticipation, Nike finally released the Air Yeezy 2 — dubbed Red October — on their online store. Bypassing many avenues of press — the only announcement came via Twitter — the shoe was sold out almost instantly (11 minutes) and are already fetching ridiculous prices on eBay and through other resellers.

The All-Red Nike Air Yeezy 2 Releases on Nike.com and Sells Out in 11 Minutes

About the AuthorGreg Weinstein

In 1999, Greg launched Island Def Jam’s new media division, working with the record label to build the kind of Internet and social media infrastructure that every entertainment and media company takes for granted today. From there he brought his new media expertise and entertainment connections to the world of streetwear, serving as Marketing Director at Karmaloop and launching KarmaloopTV, a cutting edge project that bridged the gap between commerce and culture.
Thrillist Media Group then brought Greg to help grow the company’s presence in the world of cultural taste-making through the launch of its streetwear property, The Crosby Press.
Today, Greg serves as creative director at SlamXHype, one the most well-respected online publications in the streetwear space. Under his guidance, SlamXHype has experienced a renaissance in both influence and readership.