Resources | Identity Guide | Visual Style GuideColor

Blue and orange are the official colors of the university. Our colors are a distinguishing feature of our identity.

Printing Colors

Colors can be printed either with PMS colors or through a 4-color (CMYK) process. Most often, you will be
sending files to a vendor with CMYK values. Please use the corresponding CMYK values as opposed to having
the vendor (or design software) auto convert your PMS into CMYK. Auto converting or relying on vendors may
result in the wrong CMYK formulas. Please note, there is no need to convert CMYK, RGB, or HEX for uncoated
printing. You only need to worry about uncoated if you are printing with PMS colors.

On Screen Colors

When creating files to pe placed on a website or social media, files should be in RGB. You can also use the HEX
colors for HTML elements.

Using UTSA Logos

When reproduced in color, the wordmark should always appear in UTSA's signature color, blue (PMS 289),
orange (PMS 1665), white or black. The logo should never be represented in any colors other than UTSA
colors.

Secondary Colors

Bright orange can be a challenging color to work with; a suggested complementary color palette is shown with the corresponding color codes. These colors should only be utilized as accent colors.

For best results, contact University Communications and Marketing to receive help selecting a few colors from this palette.