Linking Up Singapore's Media Industry

FrieslandCampina selects Lowe and Partners to work on youth brands

FrieslandCampina, one of the world’s largest dairy-based product makers, announced the selection of Lowe and Partners as creative agency for their youth-based brands across the region without a single pitch. Work will be led from Lowe’s regional offices in Singapore.

Rupen Desai, Regional President, Lowe Asia-Pacific : “We are privileged to be partnering an amazing client that has ambition to create path-breaking work on their brands – this was a great meeting of minds. Marketing to youth is always a challenge, but I am confident that together we can create exceptional work that results in substantive growth.”

FrieslandCampina AMEA Pte Ltd was established in Singapore in 2012 by The Netherlands’ FrieslandCampina Group as a base for the company’s growth across Asia.