All posts tagged vigin

Virgin Group founder Richard Branson plays a dhol, an Indian musical instrument, while sitting atop a taxi during a promotional event in Mumbai October 26, 2012. REUTERS/Danish Siddiqui

By Doug Cameron

Virgin supremo Richard Branson is no stranger to high-profile PR stunts: he donned a wedding dress to promote a now-shuttered bridal service, and drove a tank down Fifth Avenue in Manhattan to announce the launch of a new soft drink.

His no-show is a surprise for a bona fide personality who would normally be expected to front something as mundane as Virgin choosing a new milk to put in the in-flight coffee, with at least three flight attendants in tow to do the pouring.

Instead, we saw him appear at a New York press conference via a pre-packaged video from an unidentified locale, and Virgin said only that he was “out of the country”, with that country being the UK.

This may be good news for the other Richard in this marriage, Delta’s Chief Executive Richard Anderson. More on this after the jump. Read More »