from the like-super,-super-bad dept

Back in May, we wrote about Suburban Express, the comically awful bussing company that works the University of Illinois-Champaign to Chicago circuit and is owned by Dennis Toeppen, being sued by Illinois Attorney General Lisa Madigan. Why it was sued by the state will require you going through the backlinks above, but can more succinctly be expressed in the following math equation:

(legal threats against a redditor for negative reviews) x 2 +(doxxing complaining customers) + (lawsuits filed against customers for complaining) - (rescinding those lawsuits) + (refiling those same lawsuits again) + (Toeppen being arrested for harassing his critics) + (filing more lawsuits) x (sending out a racist email advertisement promising that you won't see Chinese people on its busses) = well, hello there, federal court

Okay, fine, so the equation wasn't all that succinct. Still, the answer to why Madigan sued is essentially because Surburban Express likely violated all kinds of laws in doing the above. Madigan's suit alleged a dizzying array of violations of civil rights and consumer protection laws, as well as Illinois law on civil rights. Toeppen stands accused of harassment of customers for leaving the company negative reviews, arbitrary refusal of service based on not liking customers for a variety of reasons including racial reasons, and having internal and external communications, such as the advertisement that ridicules Asians and Jews, because every bigot entree basically just comes with a Jewish piece of parsley. In all, Madigan included 182 pages of exhibits backing up her accusations.

It's not looking promising for Toeppen or Suburban Express in court. They agreed to a Temporary Restraining Order barring them from publishing the personal identifying information of customers, required them to take down the personal identifying information they already published, revise their lawsuits to redact gratuitously filed personal identifying information, and stop retaliating against customers for online reviews. Toeppen and Suburban Express agreed to have that order extended a few times, and now the AG wants to make it into a more long-term injunction. Meanwhile the attorney for Suburban Express and Toeppen wants to quit, citing strategic disputes and non-payment. Toeppen is falling back on the game-winning strategy of semi-coherent attacks on the media.

That last bit takes the form of a bizarre attack on The News Gazette. After reporting on the case, the News Gazette received a brief and vague bit of pushback directly from Toeppen as to its reporting about Toeppen's lawyer looking to exit the case. As per usual with Toeppen, the interaction was long on bombast and short on anything worthwhile.

After this article was published, Toeppen emailed The News-Gazette to criticize its reporting.

"Don't try to report on things you do not understand and are unwilling to research," he wrote. "Your reporting on this matter has been idiotic in the extreme."

A News-Gazette email asking for clarification bounced back with an error saying the sender's email address had been rejected.

"You're wrong, but I won't explain how, and I'll block your email address right after I send this!" is about as useless an interaction as I can think of. None of that changes the News Gazette's reporting about Toeppen's attorney seeking to no longer represent Suburban Express over both strategic issues and a lack of payment from Toeppen, not to mention that Suburban Express' insurance company is asking the court to declare that it doesn't have to pay for the lawsuit, essentially because the policy doesn't cover Toeppen being an asshole.

The Hartford has denied coverage, Long said, and Manufacturers Alliance Insurance Company denied coverage and filed a lawsuit against Toeppen and Allerton Charter Coach, which operates as a contractor for Suburban Express.

It's seeking a decision from the court on whether it correctly denied coverage, arguing that policies Allerton and Toeppen have exclude coverage when the damages result from intentional misconduct, as Madigan's lawsuit alleges.

Now, look, I know it might seem like I'm actively rooting against Toeppen and Suburban Express and for Madigan to at the very least make an example of them, but it only looks that way because it's absolutely true and I have no interest in pretending otherwise. The level of harassment and vitriol Toeppen has displayed, all because people don't want him to run his business as though this was Montgomery circa 1955.

from the home-to-roost dept

We've talked quite a bit about Surban Express in these pages. The bus company chiefly works the Illinois university circuit, bussing students and others between the schools and transportation hubs like O'Hare Airport. In addition, the company also regularly sues any customers critical of its services, occasionally runs away from those suits, then refiles them, all while owner Dennis Toeppen harasses and publicly calls out these customers on the company website and its social media accounts. Also, the company has a deep history of treating non-white customers differently and poorly than others, culminating in a recent advertisement it sent out promising riders that they won't feel like they're in China when on its buses (the University of IL has a sizable Asian student population). After that advertisement, Illinois Attorney General Lisa Madigan announced an investigation into the company's practices, prompting Suburban Express to apologize several times for the ad.

Well, if Toeppen had hoped those apologies would keep the AG at bay, it didn't work. Madigan has now sued the company in Chicago for discriminatory behavior and the mistreatment of its customers.

The lawsuit, filed in U.S. District Court in Chicago, seeks a restraining order against the company to stop it from publishing customers’ financial information, halt harassment and prevent the company from forcing riders to accept unfair contract terms. If the company does not change its practices, Madigan said, the attorney general wants the company out of business.

“My lawsuit alleges that Suburban Express has long been engaged in illegal discrimination and harassment of college students in Illinois, particularly University of Illinois students and their families,” Madigan said at a morning news conference at the Thompson Center to announce the lawsuit.

Among the allegations is that Suburban Express harasses its critics, publishes some of their financial information in an attempt to shame them, discriminates against customers based on their race, and generally tries to make the lives of anyone that doesn't love the services they get a living hell. All of this followed a months-long investigation into the actions of the company and Toeppen himself.

In response, Suburban Express posted to its Facebook page that it merely defends itself against lying critics, before suggesting how awesome it is.

"Defending ourselves against online harrassment (sic) does not constitute harrassment (sic) of the harrasser. (sic) The complaint seems to demonstrate a lack of any sense of humor on the part of Attorney General Madigan. Tongue in cheek posts like the picture of bowing passengers cannot reasonably be inferred to mean that we have something against certain customers."

“The world is a better place as a result of Suburban Express. … We take this unfounded assault on our reputation seriously and we intend to defend this lawsuit vigorously,” the post concluded. “We’d love to hear from attorneys interested in defending us against this lawsuit.”

What attorneys will rush to the side of a company that has so clearly demonstrated exactly who and what it is will be interesting to watch. Part of Suburban Express' problem is that it engaged in so much of this harassment online, where the slate can never be truly scrubbed, and with which the AG will be able to present the court with the company's own words and actions.

Given the long history of public behavior by the company, it's hard to imagine how any of this goes well for it.

from the fly-your-flag dept

Remember Suburban Express? It's been a few years since we've had the pleasure of writing about the company that buses students between the University of Illinois and Chicago, or its lawsuit happy owner, Dennis Toeppen. Toeppen and his company have engaged in some fairly anti-consumer behaviors, most of which have to do with hefty three-figure fines unilaterally assessed to passengers for the most minor of infractions, like showing up for the wrong bus or on the wrong day. But some of the online critics also brought up issues with drivers for the company who treated foreign exchange students like trash in front of other passengers.

Now, one of Toeppen's excuses for filing lawsuits against those specific critics is that this foreign exchange student was apologized to, though the company has never said from who or at what time that apology was issued. One would think such an apology was an indication of regret over those racist comments, had such an apology ever actually been issued. Judging by a recent advertisement Suburban Express sent out for its Christmas bus schedule, it seems like the drivers take their cues from the company at large.

/div>

Companies generally don't advertise that students will ride buses with: "passengers like you. You won't feel like you're in China when you're on our buses." Why? Well, because catering to any asshole that can't stand being on a bus with someone who looks a bit different from them isn't the MO for most people with a soul. One does wonder whether any lawsuits over the reviews accusing the company of racism would have survived all this being entered into evidence.

But, as per usual, Suburban Express was quick with an apology. And it's just dripping with remorse.

When called out for a racist advertisement, companies don't generally apologize for that by insisting that a major public university is terribly run because it admits a large number of foreign students, nor does it call that "selling out." For the record, the actual percentage of Chinese-born students at U of I is much lower, not to mention that the claim that higher-paying foreign exchange students somehow are a burden on Illinois residents seems like a self-defeating argument.

No need to read the entire apology. It's actually apologetic, both for the initial advertisement and the first apology. Apologizing for an apology isn't generally a good look, but the reputation Suburban Express has built for itself practically begs you to read this supposedly sincere apology in a tone of sarcasm, because nothing in the history of the company suggests that we should take this as anything other than the shivering, whimpering attempt to avoid the scrutiny of a state attorney general known as a bulldog.

Best of luck to Suburban Express in getting itself out of this one, and even more luck to any foreign student finding herself in need of a ride to Champaign-Urbana.

Suburban Express recently changed its “Terms & Conditions” so any legal action arising on the online transaction of tickets should take place in Ford County, roughly 30 miles north of Champaign.

In a statement on its website, the company said it chose Ford County “because of high availability of court dates, efficient court operation, excellent staff work ethic, low costs for both parties, easy parking, and other factors.”

This has nothing to do with "efficient court operations" and has everything to do with making it economically unfeasible for sued college students to fight back. Taking the action 30 miles away strips students of the following protection:

According to the Student Legal Services Operational Plan, Student Legal Services can only represent eligible students who have cases in or originating in Champaign County.

Toeppen's change of venue is carefully calculated to extract the most money/misery from the situation. That situation, of course, is Toeppen's inability to run a business and field criticism at the same time. In Toeppen's defense, he'll say he's never wrong and it's these spoiled brat students with overactive mouths who are to blame. (What? Did you think I was going to half-heartedly defend any aspect of Toeppen's behavior?)

With students forced to pay for their own defense against Toeppen's frivolous, vindictive lawsuits, the needle moves towards a higher default judgment rate. That's what Toeppen wants, considering his legal arguments are mostly indefensible. This should see his lawsuit-filing rate approaching the stratospheric highs of 2012-13, a two-year span in which Suburban Express filed 126 lawsuits. Toeppen is misusing the judicial system. Hopefully, the judges there will recognize his venue-shifting for what it is and push cases back to the proper courts.

from the keep-digging,-sir dept

Dennis Toeppen is at it again. The owner of Suburban Express, Midwestern bussing company that works the university circuit, is best known for filing ridiculous lawsuits against its own customers and online critics, and for running away whenever any serious media attention is paid to its actions, only to re-file those same suits later. Toeppen himself is also known to be someone who harasses those same online critics personally and also occasionally does his best stalker impression for them.

Toeppen was arrested in Champaign County last month after a former customer complained that Toeppen had posted rude comments regarding him and another customer on Reddit. He appeared in Lake County Court Aug. 8 for his arraignment, pleading not guilty. Shortly after his arrest, Suburban Express re-filed five of its 126 tort or contract damage lawsuits on July 17 in Cook County. These lawsuits were originally filed in Ford County and dismissed by Judge Steve Pacey in July 2013.

Jeremy Leval, the Redditor who got this whole saga started after being sued and harrassed by Toeppen simply for sticking up for a foreign exchange student who a bus driver was mocking, is of course among those Toeppen is re-re-filing against. One begins to get the impression that Toeppen and Suburban Express are masochistic, getting some kind of perverse joy out of getting blasted in the media and online. I'm at a loss as to what other forces could be at work here. Though, judging by some of the other customers' stories from those being attacked legally by Suburban Express, the simple answer may be that Toeppen is simply a jerk.

A case has also been re-filed against Manfred Kubler, junior in LAS, and his mother, Laurie Casas, for delaying a bus on Jan. 13, 2013. Kubler said he needed to retrieve a backpack, which contained an EpiPen, from his mother’s car after he had boarded his bus. After retrieving the bag, Toeppen asked Kubler to board another bus at the stop after he had sat down. He complied, but after learning that the second bus arrived in Champaign an hour later than the first bus, Kubler was concerned he would not be able to retrieve his luggage, which he said contained his nebulizer and other important medicines, on arrival. He said the first bus began to roll earlier than its planned departure time, but the driver stopped as Kubler walked toward it, inviting him to re-board. Following an altercation between Toeppen, Casas and Kubler after re-boarding, Kubler said Toeppen retrieved his luggage from the first bus’ undercarriage, hitting his mother with the door, and called the police on the two of them.

Delightful. What's insane about all of this is that the re-re-filings come the day after Toeppen was arrested for harassment, indicating that it will take more than the justice system to slow down his brand of insanity. I imagine being sanctioned out of existence by some anti-SLAPP legislation that has actual teeth might do the job far better, reminding us again what a shame it is that the US doesn't have such a thing. In the meantime, it might seem reasonable for whichever judge picks up these cases to lay a little lumber to Mr. Toeppen and his clear abuse of the legal system. That and pushing stories about his underhanded behavior up the search engine rankings, as well.

from the keep-digging,-sir dept

In case you don't remember who Dennis Toeppen is, he's the owner of Suburban Express, a shuttle bus service in Illinois that chiefly works the university circuit for students and visitors. I actually took one of their buses over a decade ago (I think) when visiting my now-wife at the University of Illinois, which normally wouldn't be relevant to an article about a guy and company that sues their own customers, drops those suits, and then refiles against them. Except that it turns out that Toeppen not only enjoys going after his online critics, but also likes to dig up little personal details of those critics and then send them cryptic-as-hell messages.

Toeppen added another chapter to his strange story when he was arrested in Champaign, Illinois on two counts of "Harassment through electronic communications," a class B misdemeanor in Illinois, according to a spokesperson for the Lake County State's Attorney's Office. By this morning, he had posted the $10,000 bond and was free awaiting arraignment, according to a spokesperson for the Champaign County Sheriff's Office where Toeppen was booked.

Between creating his own wave of public backlash and drawing the ire of Ken "Popehat" White, you might have thought that Toeppen would have learned his lesson by now. Not so, apparently, and his online antics are as strange as his harassment is creepy. It turns out Toeppen appears to go to sites like Yelp and respond to critics in rather harsh ways, and then continues editing those responses years in the future. One Yelp reviewer warned against using Suburban Express and mentioned that Toeppen had apparently Googled his/her name and responded with online article links about someone sharing that name and asking if that was the Yelpers identity. Creepy enough on its own, except then there was this follow up.

July 8. 2014 It gets even scarier... I just got a message from him: Hi Naama, Dennis T. sent you a message on Yelp: Subject: RE: Your Review "By the way, what is all that trash in your driveway on the google street view of your house? You seem a little wacko."

And now we're in the stalking and implied threat arena. The obvious but subtle suggestion by Toeppen was "I know where you live." Fortunately, someone has decided to fight back.

Apparently, this time at least one target of Toeppen’s tactics documented the situation well enough to get misdemeanor charges filed. According to Lake County Circuit Court’s database, the charges filed against Toeppen were based on incidents on September 23, 2013 and January 10, 2014.

from the red-phone-ringing dept

You just can't get away with attacking the internet anymore. In the ongoing saga of stupid that is Illinois bus company Suburban Express, a company that ferries college-aged customers to and from schools in the Midwest, then sues them, then un-sues them, then sues them again, one thing that is very clear is that company head wind-bag Dennis Toeppen doesn't think much of the internet. And it isn't just his campaign against online critics like Jeremy Leval that make me reach that conclusion, nor is it the use of his company's horrifically ugly website to prominently display their lawsuits (since altered in the last day or so) against their customers (because, hey, that's obviously smart business). It seems Toeppen doesn't think much of large swaths of the internet, or its ability to bring like-minds from far distances together for a cause.

Though, if Ken "Popehat" White has anything to say about it, Toeppen may be mightily disabused of that last notion now that the Popehat Signal has gone out against Suburban Express. He details what the company has been up to: reviving their small claims case against Leval, suing a woman in Champaign County (where University of IL is located) for a defamation injunction for asking if people would really want Suburban Express to have their credit card information, threatening a Reddit moderator over the title of their Reddit thread, and continuing the threats against one unhappy customer and online critic that started our reporting above. In addition to all that, White repeats past accusations that Toeppen, or other Suburban Express employees, have been anonymously altering the company's Wikipedia page and commenting in several online forums in favor of the company. When questioned about this by White, Toeppen doesn't exactly push back as hard as you'd expect were he innocent.

Ken: So, it's your position that you didn't write that?

Dennis Toeppen: You didn't send me a url.

Ken: You need a url to tell me whether or not you wrote that?

Dennis Toeppen: If I were your client, would you advise me to answer a question about something I have not seen? I imagine not. So shoot me the url.

Even simple questions go unanswered, about which you can draw your own conclusions, but if those conclusions aren't that Toeppen obviously was behind the asshattery, then you may need your head examined. Later, Toeppen claims that the company has WiFi and it was likely just some drifter-by that decided to go all pro-Toeppen on these sites. Again, draw your own conclusions, as long as you conclude that Toeppen is almost certainly a liar. But if you really want to see the simultaneous disdain for anonymity coupled with a complete evasion of a question, here's how Toeppen answers when White asks if any Suburban Express employees are involved in anonymous online attacks against Reddit critics:

I think anonymity online leads people to do things which they would never do out in public. I would like commenters to be compelled to provide their real names. I would support legislation which seeks defeat anonymous online commenting. I am willing to spend my own money in support of that goal. Nevertheless, I support off-the-record interactions between legitimate journalists and sources.

In other words, I hate anonymity except when I'm the anonymous one, in which case it's totally sweet. At one point during their correspondence, Toeppen snidely told White that he could help "those schmucks if you want to," those "schmucks" being anyone Toeppen is currently suing. White has happily taken up the offer by putting out the Popehat Signal for help in the areas of the cases in question.

First, the defendants in Dennis Toeppen's existing and threatened suits in Cook County need representation. They are students and don't have money. If you are a lawyer in Cook County [edited to add: or Champaign County], please consider helping out, as many past responders to the Popehat Signal have done. Lawyers in other states may want to back up locals with research, writing, and advice. People like Dennis Toeppen succeed in using litigation as a weapon of censorship because a defense is ruinously expensive to average people; a team of pro bono lawyers can probably make short work of him and his lawyers, and eviscerate his competitive advantage...Second, if anyone is close to Ford County tomorrow and can observe and report on the hearing on his request to revive his cases, your help would be appreciated...Third, spread the word. Actions do, and should, have consequences. If more people knew the way Suburban Express acts, they might not use it, and Dennis Toeppen would face the consequences of his conduct.

We'll see who ends up winning in the battle of Suburban Express vs. The Internet, but I think I know which way the odds makers in Vegas would weight this one.

from the leeeeeeeeet's-get-ready-to-rumble! dept

In case you don't recall, Suburban Express is a bus company run by self-proclaimed human being Dennis Toeppen, who is best known for squatting on domains and levying fees against his bus company's customers for, well, everything. Included in that everything is saying mean things about Suburban Express online. That led them to threatening legal action on a Redditor for a sub-reddit about how mind-numbingly prickish the company is. The blow back from those threats, including a cameo by Ken "Popehat" White, revealed 100+ lawsuits Suburban Express had filed against former customers. Blow back having been received, Toeppen promised to drop all of those active suits, which his attorney then did, even as Toeppen continued a creepy campaign against the Redditor, Jeremy Leval.

Well, he's now trying to re-open the lawsuit against the complaining passenger with a new attorney after his previous attorney had the case dismissed with prejudice. And he's trying to intimidate redditors by filing Freedom of Information Act requests with the University of Illinois in an attempt to expose their personal data. Also, he—or someone posing as him—has returned to reddit to trash-talk.

Dennis Toeppen, once a notorious domain-squatter, filed a FOIA request with the University of Ilinois requesting "Any and all communications to which Joel Steinfeldt of Office of Public Affairs is a party which mention, relate, or pertain to to Suburban Express, Matthew Finnicum, Murph Finnicum, or Jeremy Leval, for the period 1/1/2013 to present." A link to the electronic files generated in response to the FOIA request was then posted to reddit.

Oh, Dennis, how the childish never seem to learn. Everyone can rest assured that another round of blow back is on the way, an exodus of customers and potential customers, and all the bad press Toeppen could possibly want. You can't, can't, make a habit of suing large numbers of your own customers. That isn't Business 101, it's Human Being 101. Even more so when you promised, and in fact, did drop all of those cases once already. The internet monkey knows which lever to push to get him to back off again and I expect it to be pushed once more.

Even if this doesn't get the attention of Popehat, and I'll be severely disappointed if it doesn't, we may be seeing the beginning of the end of a business.

from the losing-bet dept

Hopefully you recall the story of Suburban Express and its owner, admitted domain squatter Dennis Toeppen, but let me catch you up and let you know what's been going on since that post ran. Suburban Express is a bus company that caters to Midwest students traveling to and from Chicago. And by "caters" I apparently mean they make them sign contracts designed to extract unreasonable fines from their wallets and threaten lawsuits against them if they have anything less than glowing things to say about their experience online. While this has gone on for some time, a new spotlight was shown when one rider, Jeremy Leval, related on Reddit a tale of one of the company's drivers berating a customer for speaking less-than-perfect English. That customer happened to be an exchange student. Toeppen went nuclear on Reddit, threatened litigation via their corporate counsel, and also threatened the Reddit moderator. Once the story began to spread, the company was introduced to Ken "Popehat" White, at which point the tone of all their communications took an almost cartoonish turn towards congeniality. Suburban Express promised to drop their 100-plus lawsuits against customers, which they've done, and doesn't appear to have filed against the Reddit moderator. They were a bit too late, as the internet backlash led to someone defacing their website, but at least they learned a lesson in how to treat their customers, right?

Toeppen relaunched his online attacks against Leval, posting a page to Suburban Express' website that recounted the March 31 incident from Toeppen's point of view and calling Leval "nothing but a bullying, self-important brat." The page reiterated Toeppen's claim that Leval was trying to smear Suburban Express to help his own since-aborted plans for a student ride-sharing site, saying, "A blogger suggested that Leval may have been motivated to harass Suburban Express as a means of furthering his business interests."

Toeppen's post didn't end there. He also recounted a conversation that Leval and his girlfriend allegedly had with a driver from another transportation service. "On May 12, 2013, Jeremy Leval and his girlfriend interacted with an EAC driver at Armory around 2:50pm. Jeremy approached the driver and asked if he had heard of Suburban Express. Jeremy went on to boast that he is the guy who is causing Suburban Express lots of trouble. This makes [me] question Jeremy Leval's motivations. Is he a selfless individual fighting for the rights of the oppressed, or is he a self-promoting, troublemaking, attention-seeker?"

There's a couple of problems with this kind of response. First, note that none of this has anything to do with refuting the company's generally anti-customer behavior. Yes, Toeppen pushes back slightly on Leval's story, indicating that some kind of apology was made to the exchange student, by someone, somewhere, and at some time. Gee, wonderful. Nothing about suing their customers, however. Nothing about $100 fines for simply giving the driver the wrong ticket, calling such mistakes "ticket fraud."

Second, what difference does it make if Leval is proud of publically slapping around a company doing these kinds of things? Hell, I'd be proud of myself, too. There's no prohibition on enjoying doing good works. And the fact that Leval might (might!) be thinking of starting his own competing company is a complete non-issue relating to the facts. Again, what happened is what happened, regardless of Leval's future business endeavors.

And, finally, did Toeppen learn nothing from round one of this mess? Going after a former customer right on the company website is exactly the kind of behavior that got them into this mess to begin with. Business takes thick skin, even for those that aren't engaging in questionable behavior. I don't know what kind of profit Toeppen sees in using his company website in this manner, but I fear he's in for yet another lesson.

from the smart-move dept

Another day, another case of a business attempting to stifle online criticism via threat of lawsuit, amirite? We've seen it again and again. Companies ignorant of the terrifying Streisand Effect go after critics and, normally, the only warm and fuzzy feeling we can take away from it is knowing that these abusers are more hated as a result of their threats than they were before. But not today, friends. Today's story ends hilariously well.

It all starts with an Illinois bus company called Suburban Express that operates lines from Chicago to several colleges in and out of the state. Its online reputation is, to say the least, poor.

For example, the company's ticket policy includes a "ticket fraud" clause that hits riders who hand the wrong ticket to a driver with a $100 fine, charged to the credit card used to purchase their ticket. "In the event that ticket is used to obtain transportation on another day or at another time," the company's policy statement reads, "or to or from a Chicago area stop other than printed on your ticket, you will be charged full fare for the trip you actually rode PLUS $100 penalty. You will also be permanently banned." The company also has a history of suing passengers for violating its terms and conditions—it has filed 125 tort and contract damage lawsuits against passengers this year alone, according to a report from a student newspaper.

So, we're dealing with a company that enjoys suing its own customers after slapping their wallets around with insane fines that seem designed less to encourage good behavior than to simply extract more money out of people. Well, if Suburban Express is happy to sue its own customers, you can guess just how aggressive they like to behave with the internet upon which some of these customers express their displeasure. Unfortunately, when that displeasure is aimed at one of the company's drivers who told an exchange student, "If you don't understand English, you don't belong at the University of Illinois or any 'American' University," then you're going to raise the ire of roughly everyone. It was a witness to that event, Jeremy Leval, who took to Facebook to describe the incident. Guess what his prize for outing racism was...

Four days later, Leval told the Daily Illini, University of Illinois' student newspaper, about the incident. He received an e-mail from the company that said he was being fined $500 for "liquidated damages" and was permanently banned. In a statement on the company's website, company owner [Dennis] Toeppen threatened to sue Leval, saying, "The attorneys for Suburban Express are reviewing this incident with a view towards filing the appropriate legal action against this meddlesome MBA student."

Toeppen wasn't done there, either. He took to Reddit to push back on on Leval's story, indicating that some undescribed person had already apologized for the incident (because that makes it all better?). Unfortunately for him, his company is still being lambasted for its behavior on subreddits for the University of Illinois, where some are also claiming that Suburban Express employees are posting messages accusing reddit users of being virgins and chronic masturbators. Should you think that the idea of a business owner doing all this is a bit far-fetched, it's instructive to note the kind of slimeball we're talking about.

Toeppen is no stranger to legal action over Internet controversy. In the late 1990s, he was a self-confessed cybersquatter, registering over 200 domain names and asking for payment by trademark holders in exchange for them—including Panavision.com, for which he demanded $13,000. That led to the 1998 case Panavision International L.P. v. Toeppen (which Toeppen lost) and in part to the AntiCybersquatting Consumer Protection Act of 1999.

"It was clear to me at the time that domain names were valuable, undeveloped virtual real estate," he wrote on his personal home page. "There was absolutely no statutory or case law regarding trademarks in the context of Internet domain names at the time. It seemed to be an excellent opportunity to do the virtual equivalent of buying up property around a factory—eventually the factory owner would realize that he needed the scarce resource which I possessed."

Now, after a bunch of the insulting messages on reddit were deleted by the moderator, Murph Finnicum, Toeppen's attorney threatened to sue him for libel and over deleting the messages purportedly left by Suburban Express employees. James Long, the attorney, demanded "corrective action" immediately due to the damage the company had suffered by having their own posts deleted, and indicated that legal action against him had been authorized by the company.

But, wait, I can already hear you saying: but you promised us this story had a happy ending! Well, it does, courtesy of Ken "Popehat" White.

The legal threat against Finnicum quickly drew promises of support from others on reddit—including Ken White, the lawyer behind the legal blog Popehat. White sent an e-mail to Long, which he also posted to reddit: "I do not represent any party (though I have offered to connect the recipient of your threat with pro bono counsel). However, I am considering writing a post about the matter."

"Would you be willing to answer some questions about your threat?" White continued. "I'm particularly interested in discussing the factual basis for your assertions, how you reconcile your position with Section 230 of the Communications Decency Act, and your evaluation of risks in light of the Streisand Effect."

The result? A letter from attorney James Long to Finnicum:

"I will confess that I have very limited understanding of Reddit," he wrote, "and your response regarding the thread being moderated by several different individuals was instructive and was confirmed by individuals with much more knowledge of Reddit than I possess. At this time Suburban Express is of the opinion that it is best for the company and all individuals involved with this issue for Suburban Express to move forward with its mission to provide safe, courteous and efficient service to its current and future customers."

They ran away as fast as they could. I'm not sure if they are going to continue legal action against Laval, but if they actually read into the Streisand Effect when Ken White mentioned it, then they already know that they really, really shouldn't.