Increasing online exposure for your company through press releases is easy using Ferret.com.au . Press releases on Ferret are not only considered for inclusion in our daily email alert, but are easily indexed by major search engines such as Google to help launch exposure and drive targeted leads to your company.

There are a few pointers that should be followed when writing press releases for Ferret. The title to a press release should only be the word or words you expect people to type in at the search engines when searching for a product or service your company supplies. For example, if you wanted people to find your company when they type in “frame grabbers” the title should be just that: frame grabbers.

It is very important that you mention the key word or words that were in the title around six or seven times throughout the press release.

Press releases cannot be blatant advertorials and should be topical, written from a neutral standpoint and contain information that will be of interest to our users. For example, many clients use them to describe how one of their products or services has solved a problem in an everyday business situation.

Our editor does reserve the right not to publish press releases that he feels do not adhere to these guidelines and also to make amendments where he sees fit.

Finally, press releases should be between 180 - 350 words in length, and can contain a graphic.

To find out more about promoting your company through press releases on Ferret email Cameron@catch.com.au or call 02 9422 2410.

Ferret.com.au is Australia’s leading hub for the manufacturing, industrial and mining industries. Owned and operated by Prime Creative Media, Ferret.com.au provides a comprehensive central online source containing the latest product, supplier and industry news updates attracting more than 70,000 unique visitors each month.
Ferret.com.au is the official partner of Australian Mining and Manufacturers' Monthly.