Blizzard Announces Cinder Kitten Charity Drive

Much like when Japan was struck with disaster and Blizzard stepped in, this time Blizzard's got their eyes set on selling the upcoming Cinder Kitten for Hurricane Sandy relief. 100% of the $10 USD pricetag will go directly to the Red Cross.

Support the Red Cross’s Superstorm Sandy Response relief efforts and adopt a Cinder Kitten when this fiery feline arrives in the Blizzard Store later this year. Your support will enable the Red Cross to provide shelter, food, emotional support, and other assistance to survivors of disasters like Superstorm Sandy with 100% of the $10 USD adoption fee during this charity drive going toward this worthy cause.

Details about when and how you can purchase the pet will be announced in the coming weeks, so stay tuned! To learn more about the Pet Store, please visit the Pet Store FAQ.

The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion, or political position. For more information about the American Red Cross, visit www.redcross.org.

Comment by Inygo

Comment by baradiel

Comment by Alfa

Weird question: can I claim it on my taxes? O.o Either way I'll probably still get it.

i have this question as well, would this count as charity?

Nope, because the value of the pet and the value of the donation is equal, which nullifies it as 'charity' and you are basically getting something in return.

Comment by Zanpher

on 2012/11/07 19:08:11

Weird question: can I claim it on my taxes? O.o Either way I'll probably still get it.

i have this question as well, would this count as charity?

Nope, because the value of the pet and the value of the donation is equal, which nullifies it as 'charity' and you are basically getting something in return.

No ... it does not count as charity because you are not donating to charity. You are buying an item from Blizzard. Blizzard donates to charity.

Comment by Sephiroth

on 2012/11/07 19:40:06

Weird question: can I claim it on my taxes? O.o Either way I'll probably still get it.

i have this question as well, would this count as charity?

Nope, because the value of the pet and the value of the donation is equal, which nullifies it as 'charity' and you are basically getting something in return.

No ... it does not count as charity because you are not donating to charity. You are buying an item from Blizzard. Blizzard donates to charity.

Which in turn, Blizzard can claim those proceeds on their taxes.

Comment by Excelion

on 2012/11/07 20:42:46

Was hoping this meant 5.1 would be coming before early December, but the statement clearly says "later this year". Still a lot of class balancing to do though. It's fantastic Blizzard is doing it. This pet was going to make tens of millions for Blizzard otherwise, so it's extremely generous. No reason not to buy this pet now.

Comment by Arganonbob

on 2012/11/07 20:52:21

This may be my first ever Blizz pet purchase. I can't justify spending my cash on digital pets just to have them but this seems like a great reason to get one.