Guidance is golden

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EDITOR’S DESK
BY JAMES CHASE
Agenda
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The Career
& Salary
Career& Survey 2009
Salary
Guidance is golden
Premium Edi-
Premium
edition
Survey tion is now on
2009 sale, featur-
ing numerous
A
fter last year’s MM&M Awards pro- equally ingenious “Win an MRI” campaign previously unpublished data
duced success stories for numerous from 2008. “Yes they do,” she affirmed. “If sets, trends and insights from
“nimble, smaller” shops, it was inter- anything, they’re much worse.” pharma marketing — including
esting to see some of the big boys fighting You can read about all this year’s winning data profiles for over 40 job
back in style this year: Saatchi & Saatchi, campaigns—23 golds and 25 silvers—in titles. Price is $295 for spiral
Draftfcb, McCann, GSW Worldwide, Ogilvy the MM&M Awards “Book of the Night” bound print report with elec-
Healthworld and ghg (Grey) were all among distributed with this issue. tronic version. Contact Joshua
the golds. Blair at 646-638-6048.
More interesting still was that the win- An online date with DDMAC
ning campaigns for two categories—Best Talking of concerns over e-pharma, unless Look out for
Use of Direct Marketing to Consumers you have been living under a rock for the annual
and for Best Integration Program for Large the past few weeks, you will know the FDA Pipeline
Companies—had no agency involvement is holding a public hearing this month on Report in
whatsoever and were submitted directly by marketing drugs and devices using the your Decem-
their respective “client” companies, Hologic internet and social media. Remarkably, it ber issue of
and Siemens. represents the first public hearing on the MM&M — it’s
In fact, the latter, a launch c