Lora A. Becker, Ph.D.

Associate Professor of Psychology

Dr. Lora Becker is Director of the Neuroscience Program at the University of Evansville. She received her undergraduate dual B.S. in Biology and Psychology from Wright State University. Her M.A. degree in Psychobiology and Ph.D. degree in Behavioral Neuroscience are from Binghamton University (State University of New York at Binghamton). Her primary research activity seeks to understand human and animal emotions.

Dr. Becker received the Dean of Students Faculty Advisor Award in 2004 and the Dean of Arts and Sciences Teaching Award in 2007.

Neuromarketing Research Center

2015 marked the beginning of the Neuromarketing Research Center. This lab allows for the understanding of human emotions in relations to purchasing decisions. Through the Neuromarketing Research Center, interdisciplinary student teams serve clients by testing responses to various marketing elements and tactics using leading-edge neuroscience techniques. This emerging field goes beyond traditional tools of research and focuses on consumers’ reactions to marketing stimuli, providing a competitive edge to clients in today’s dynamic and highly competitive market. Dr. Atefeh Yazdanparast, Assistant Professor of Marketing and Dr. Jill Griffin, Director of the Institute for Global Enterprise in Indiana work together to make this great example of the interdisciplinary training that occurs at the University of Evansville.

Animal Behavior

Dr. Becker has conducted Behavioral Neuroscience research with undergraduate students for 20 years. Many students have published research articles in peer-reviewed journals and presented research at international research conferences. These students have used their experiments to earn positions in medical professions, graduate school and other research areas.