Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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It's Time for an Email Workout!

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The holiday season is over and it’s time to finally get
going with that New Year’s resolution! The gyms may be overcrowded with people getting
stronger and working off all the holiday treats, but it’s also time to give your
email marketing a workout.

When planning a new email campaign, you should run
through a few things to make sure you will reach all your goals and get the
most clicks and subscribers possible. Like a workout routine, run through these
five items to keep your email marketing in tip-top shape:

Content

Avoid being wordy when it comes to telling your users what
action they should take; just be direct, clear and concise. Consider how you
present yourself too! When your recipient receives your email, how will it
appear in their inbox? Recipients are more likely to reply to a person with a
name than an anonymous email that appears to be automated. Make sure you allow
people to reply. Not allowing replies may indicate to customers that you do not
want to hear from them.

CTA Design

Yes, size does matter! The CTA (call-to-action) is one of
the most important parts of the email; it tells people why you are emailing
them and what they should do next. Make sure your CTA stands out and is placed
well so the reader won’t miss important information. Consider and test multiple
placements with A/B
split testing and don’t forget to include a few visuals to attract your
subscribers.

Subject Lines

The subject line is the first thing your potential readers
will see, and many times, it determines
whether or not they will open your email. Your engagement rate is also
affected by the keywords you choose for your subject lines. Make an effort to
avoid using hashtags, too much punctuation or too many words. Be short, sweet
and to the point!

When to Hit Send

The weekend is a great time to deliver emails as it has been found
that emails sent on a Friday and Saturday show the lowest unsubscribe rates.
During the weekdays, send your emails late in the business day, when email
traffic has slowed down.

Opt-in & Opt-out

Make your opt-in and opt-out buttons visible and easy to
use. If subscribers are automatically opted-in, then make sure your opt-out
button is easy accessible so you are not sent to spam folders by annoyed
subscribers. Opt-in and opt-out options will certainly reduce your unsubscribe and
spam rates.

Once you have gone through this list, your email should be
in tip-top shape!

Do you want some more email tips about how to not lose
subscribers? Great! Then click here.