4. Craft Engaging, Relevant Content

If a visitor has tried a demo version of your product, include a feedback option in the welcome email.

Include product recommendations to cross-sell to the first-time buyers.

Did the website visitor download your eBook? A special welcome email that includes a reference to or the content itself can work wonders.

Following these simple tricks can boost engagement and, hopefully, conversions.

5. If You Are Heavy on the Marketing, Include an Unsubscribe

Technically, a welcome email can be considered a transactional email, therefore not requiring an unsubscribe option. That said, if you are going to use this great window of opportunity as you should—for marketing purposes—it is better to include an option to unsubscribe. In fact, if it is basically a marketing email, the opt-out is mandatory.

You can read more about crafting great email sequences over at SEMRush.

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