du celebrates more than two successful years of Emirati Plan - the mobile package exclusively for UAE nationals

(MENAFN Press) 2014 is the year when Emirati Plan “ du's exclusive plan for UAE nationals will enter its third year, and yet it stands head and shoulders above any other comparable plan in the market. Beside the clear advantages enjoyed by UAE nationals through its attractive data and calling benefits proposition, not to mention lifestyle benefits such as special number, one of the most distinctive features of Emirati Plan is the fact that it allows the customer to give back to their community by utilising 5% of the plan's monthly fee towards sustainability efforts. This is a plan that truly unites du and its customers in their mission of becoming closer to the wider community.

A distinct plan:Emirati Plan is unique and feature-rich, due to a plethora of in-built benefits and advantages. Thousands of customers have benefitted tremendously from the plan, since 2011 “ the year that Emirati Plan was launched. The Emirati 250 Plan, for example, comes bundled with 1000 national minutes, 500 national SMS, flexible data up to 11 GB combined with SmartphonePrivilege Offer, “ all at a monthly fee of AED 250! Other derivatives of Emirati Plan include Emirati 100 Plan and Emirati 500 Plan. For full details of the various plans, their benefits and rewards, please visit: http://www.du.ae/en/mobile/plans/Emirati/benefits?gclid=CJCqzaHA3b0CFaQfwwod9YQAtg

Fahad AlHassawi, du's Chief Commercial Officer, says: "It's a matter of significant pride that Emirati Plan has touched the chords of its intended target audience - UAE nationals. We have successfully demonstrated that an innovative thought combined with noble intention can not only make customers smile but also have a larger collective societal impact. We thank our customers for their unstinted support in making Emirati Plan such a success."

Importantly, du donates 5% of the monthly fees from Emirati Plan customers towards a societal cause of their choice and has notably supported social campaigns such as renovating and rebuilding homes in the UAE in collaboration with The Ministry of Public Works, among contribution to other campaigns.

About du We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries - we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.By the end of Q4 2013, more than 7.4 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA's Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011. du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name 'du'.

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