Own fields network

MarketingPRO relies on exclusive and proprietary field consultants directly selected, briefed and controlled. By choice, we do not link with partner companies, that are less controllable and maneuverable: we offer, instead, full control of the primary & direct process of information collection (vertical integration), for the sake of accurate, complete and detailed service output, on–time. We overtake database information with ad-hoc data gathering, on field. This is what distinguishes MarketingPRO from most intelligence providers!

Multiple industry

Our team matured consulting projects experience at different Customers across several industries like construction equipment, passenger cars, chemicals, building industry and others. We bring Customers the best-competitive-practices, measured cross-industry.

Data analysis

MarketingPRO's renowned promise is built-on the scientific-approach at the base of what we do. Not only it applies to market researching: it also distinguishes the way we read and analyze the information and the way we do consulting. Scientific-approach means accurate, complete and detailed data analysis and reporting, to really support our Customers’ perspective. We embrace our Clients business challenges and support them, matching meaningful objectives.

​Safe dead-lines

MarketingPRO plans appropriate time-lines, challenging thus feasible, and respect them: this is much appreciated by Clients, who can rely on tangible results, based on measurable, specific and realistic service scope and target, delivered on-time. We work on deadlines and guarantee fast answer to our Customers. Gantt plan predisposition (at the base of every project), weekly detailed reporting to Customers’ management (for service progress-status control), anticipation of partial results during the service process and full respect of planning: this all means safe deadlines!

Results Improvement

Competitive positioning improvement, pricing strategy evolution, optimization of marketing investment, identification of main CSFs (Competitive Success Factors) together with profit & marginality increase are just some of the tangible and distinctive outcomes of MarketingPRO supporting action: MarketingPRO matches marketing competences to the Customer’s entrepreneurial & managerial spirit, in order to enhance their business performance.

​Value for money

MarketingPRO makes available unbeatable service precision (demonstrable at any time), sound proven preparation and vast intelligence / pricing consulting expertise, offered at highly competitive rates. In other words, we offer high-end value-for-money: more than words, it is the extraordinary MarketingPRO customer retention to proof it.

We are proud to supply the most successful companies, by industry!

Dear MarketingPRO, we’d like to thank you for your professional support in the last 5 years: your deliverables have always been reliable and very valuable for BMW to understand our competition and the individual aftermarket. In case you need a BMW reference at any time, I am happy to be at your disposal

Is your company in full control when it comes to subdividing large homogenous markets into identifiable segments having similar needs, similar behaviors or demand characteristics?

If your answer is yes, then you are aware of the importance of dividing the market according to similarities between the market’s subgroups, so developing and ranking application scenarios to identify the most attractive customers. If your answer is no, then not knowing who will buy your products or assuming that everybody will do, could lead to wrong decisions, wrong pricing, wrong messages, and subsequently the downfall of the business is likely.
So, whatever the answer is, MarketingPRO is your ideal partner!

By identifying target customers, exploiting the most promising groups (in terms of segment size, growth and profitability) and tracking the strengths of current and potential competition, MarketingPRO’ s contribution goes to target the right product to the right customer at the right time. In other words, our Segmentation Analysis are aimed at increasing the efficiency and effectiveness of your marketing initiatives, so making it a powerful growth driver for your company.

Thanks to our multi-year global experience in the Automotive, Trucks, Agriculture, Construction and Handling Equipment industries, etc.. we know that the current economic scenario is not any longer suited for “one-fits-all” solutions. With us, you will benefit from fact-based, accurate customer profiling, identification of purchase motivations and Critical Success Factors (CSFs), helping your company to develop and capitalize on marketplace opportunities.

Why are MarketingPRO Customer Segmentation Analyses so distinctive? It’s all about the followings:

Support customers by devising appropriate marketing strategies and promotional schemes.