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lotousa.com 36,826 Alexa but no traffic.

I have owned lotousa.com for about month and it's Alexa ACTUALLY went up since I owned it, yet there is no traffic? ( well not close to what it should be ) 200 uniques.
I have it parked on Sedo, could this be a factor or is Alexa's information always this inaccurate?

1) fake alexa rank could have been achieved by the previous owner by redirecting the domain to a high-traffic site
2) alexa rank can be dis-proportionally high for the site traffic IF 100% of the visitors have Alexa toolbar installed (for example if they all internet marketers or they involved in some alexa rank exchange program meant to inflate alexa rank for participating site)