In 2013 BT Sport acquired the exclusive rights to the Aviva Premiership. Bayfield, along with his ITV co-presenter Craig Doyle, moved to the new channel and he now works as a presenter, pundit and pitchside reporter.[2]

He is actively involved with charity, and is an Honorary President of the Wooden Spoon Society, the rugby charity that supports disadvantaged children and young people. He has three daughters.

In August 2014, Bayfield was one of 200 public figures who were signatories to a letter to The Guardian expressing their hope that Scotland would vote to remain part of the United Kingdom in September's referendum on that issue.[3]