DENVER & MONTREAL--(BUSINESS WIRE)--Molson Coors Brewing Company (NYSE: TAP; TSX: TPX) today announced that
Simon Cox, 46, Managing Director of Molson Coors - UK and Ireland, will
take over as CEO Europe succeeding Mark Hunter, who will take the top
job at Molson Coors Brewing Company when current President and CEO Peter
Swinburn retires at the end of the year. The position reports directly
to the CEO of the global business and serves on the company’s Executive
Leadership Team.

Cox, a Master Brewer by training, is currently Managing Director of the
UK and Ireland for Molson Coors. He has held a number of senior
leadership positions with Carlsberg and Molson Coors since he joined the
industry in 1989.

Cox joined Molson Coors in 2005 as Director of Supply Chain Strategy,
based in Burton-on-Trent and developed increasing responsibility through
senior positions as strategy director, then Managing Director -
Independent On Premise, before taking over the UK & Ireland business in
2012.

“We are fortunate to have someone with such broad experience in the
industry and such extensive knowledge of our business to lead our
European organization,” remarked Peter Swinburn, President & CEO, Molson
Coors.

“With more than 25 years in the beer industry and more than 9 with
Molson Coors, Simon has been directly engaged as a senior executive in
building our expanded European business since the successful acquisition
of StarBev two years ago.”

“Under his leadership, the UK business has seen consistent strong
performance improvement over the past two years, and his extensive
international experience makes him especially well-suited for this
pan-European role.”

“I am extremely proud to be selected to lead Molson Coors Europe,” said
Simon Cox, Managing Director, UK and Ireland. “This is an exciting
business which has been growing on the strength of great brands and
brilliant execution in the marketplace since the acquisition of the
Central European operation. We have a talented team of people who are
second to none when it comes to competing—and winning—even in tough
economic and market conditions and I look forward to building on that
success.”

Simon Cox’s position as CEO Molson Coors Europe is effective from
January 1st 2015.

Overview of Molson Coors Brewing Company

Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Staropramen and Blue Moon across The
Americas, Europe and Asia. It operates in Canada through Molson Coors
Canada; in the US through MillerCoors; across Europe through Molson
Coors Europe; and outside these core markets through Molson Coors
International. For the past two years, the company has been listed on
the Dow Jones Sustainability World Index and named global Beverage
Sector Leader. Molson Coors is constantly looking for ways to improve
its Beer Print. For more information on Molson Coors Brewing Company
visit the company's Web site, www.molsoncoors.com.

Forward-Looking Statements

This press release includes estimates or projections that constitute
“forward-looking statements” within the meaning of the U.S. federal
securities laws.Generally, the words “believe,” "expect,”
"intend,” "anticipate,” “project,” “will,” and similar expressions
identify forward-looking statements, which generally are not historic in
nature.Although the Company believes that the assumptions upon
which its forward-looking statements are based are reasonable, it can
give no assurance that these assumptions will prove to be correct.
Important factors that could cause actual results to differ materially
from the Company’s historical experience, and present projections and
expectations are disclosed in the Company’s filings with the Securities
and Exchange Commission (“SEC”).These factors include, among
others, impact of competitive pricing and product pressures; health of
the beer industry and our brands in our markets; economic conditions in
our markets; pension plan costs; availability or increase in the cost of
packaging materials; our ability to maintain manufacturer/distribution
agreements; our ability to implement our strategic initiatives,
including executing and realizing cost savings; our ability to
successfully integrate our Central Europe business; changes in legal and
regulatory requirements, including the regulation of distribution
systems; increase in the cost of commodities used in the business; our
ability to maintain brand image, reputation and product quality; our
ability to maintain good labor relations; changes in our supply chain
system; additional impairment charges; the impact of climate change and
the availability and quality of water; risks relating to operations
outside North America; success of our joint ventures; lack of
full-control over the operations of MillerCoors; and other risks
discussed in our filings with the SEC, including our Annual Report on
Form 10-K for the year-ended December 31, 2013, which are available from
the SEC.All forward-looking statements in this press release are
expressly qualified by such cautionary statements and by reference to
the underlying assumptions. You should not place undue reliance on
forward-looking statements, which speak only as of the date they are
made.We do not undertake to update forward-looking statements,
whether as a result of new information, future events or otherwise.