Here is a real life example of why Twitter is essential to public relations, whether you are a P.R. pro or business owner trying to promote your company.

It’s no secret that Twitter is a powerful tool for connecting and interacting with local reporters; this week provided a good example as to why Twitter is essential to public relations – whether you are a verteran P.R. pro or business owner trying to promote your company.

I saw a tweet from Tim Vetscher, a Phoenix TV reporter who works for ABC 15. He had a story lined up, but something fell through and he turned to Twitter for any quick story ideas.

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