I would also have to vote for Ralph Lauren at the top spot, he is the only designer I know of that can have lines that represent luxury for every socioeconomic level. His Polo brand is/was the middle class luxury brand and it goes all the way up to Purple label with the absolute highest quality outside of Saville Row.

He has transformed the American fashion scene and continues to influence wearable fashion trends. His climb from a tie maker to the empire that exists today is amazing.

I'm going to take a crack at this, and am basing the list on whether the brand had a lasting impact, and whether it created any iconic pieces, and then, last, on longevity. I am leaving out "quality" altogether, since the definition of quality is amorphous, at best, and also, probably the best stuff is made by some lone guy in the mountains somewhere who we will never hear about. Also, I am leaving out any brand that is not known for menswear, or for whom I know menswear was an afterthought for the founder (thus the lack of Martin Margiela or Rolex.) Not in order (Levis should definitely be higher, for example). I have included shoe brands. I think that the list is American and Eurocentric for a reason. Japan is a fairly new player, and though it has some influential designers (Yamamoto) let's face it, people are walking around wearing western style suits. I've left out some fairly influential designers because their brands came late to the menswear game, and their real impact was on womenswear (e.g. Yves Saint Laurent).

Great list, Fok. Some in there I'd leave out or replace, but on the whole you hit the nail on the head. Leaving "quality" out is a tough game to play on SF, especially within MC. That said, 90% of the companies you listed have had an impact not only in menswear and fashion, but also on pop culture as a whole. Really, the mark on Western (and Eastern) culture, whether it be through design, commerce, branding or innovation on all of these fronts, should distinguish the best brands.

I don't know if it's the greatest menswear brand of all time, but it is deserving of a high ranking on this list.

Originally Posted by MikeDT

Ralph is certainly prolific. Think RL is the only brand mentioned so far that has a store in this city. Never bought anything there though.

The thing with Ralph is he built a brand that caters to all men, and has done so for many years successfully.. Each one of his labels hits the full spectrum of consumers. Purple label is in the top tier of RTW luxury menswear. Classic, refined and of very high quality. Black label is edgy, European and offers good quality, catering to the more progressive man. RLP is moderately priced, of good quality (for the most part) and puts forth an entire spectrum of classic offerings. RR is highly coveted by the street wear crowd, as well as folks who are after a more rustic/vintage collection of shirts, denim, leathers and work wear. Even the laymen can find what he needs via Ralph's lower brand department store offerings. Pound for pound, I don't think anyone else even comes close to the depth and breadth of what POLO offers. Couple that with the heritage, classic design--overall iconic status, and I think you have a brand that is far and away the greatest of all time. I would bet 95% of this forum has owned POLO at one time or another.

I'm going to take a crack at this, and am basing the list on whether the brand had a lasting impact, and whether it created any iconic pieces, and then, last, on longevity. )

Excellent list, Fok. You got all those I had in mind. When I think of "greatest, " I also think of innovative in the sense of pushing the envelope for what a man considered himself able to wear on a daily basis. Thus, a designer would be innovative or "great" if before him a man would never have thought to wear something a certain way, but afterward could (and did) largely without even realizing it.

In this way, a Savile Row shop that remakes the same classic cut men's suit in various fabrics is not on my list, even though (personally) I might frequent them more than any on the "greatest" list. As such, I can hardly imagine why Brioni would be on the list. What did they change for menswear?

I'll comment on just a few that, IMHO, fit the criteria outlined above:

Armani: innovative, lightweight and synthetic fabrics, removing the stuffing from jackets and making them almost like shirts. Also defined a new color palette. Before Armani, nobody considered carrying over elements and fabrics from sportswear into classic men's tailoring.

Calvin Klein: was doing minimal, slim, and basic before anybody else, with a focus on innovative fabrics and leathers. Jil, Helmut, and Prada came AFTER CK.

Gianni Versace: Luxury and romance. Very few were doing over-the-top luxury with bright colors and details before Versace.

Hedi for YSL: his Dior work is obviously more famous, but look at what else was being done in 1999 and compare to see the obvious difference.

Gaultier: androgyny and feminine details to jackets, sweaters, and leathergoods. Also was the first to play with lots of straps, clips, netting, etc. in menswear, which many did much later.

Ralph: for all the reasons others have mentioned; one of the first "lifestyle" brands... defined not just a style, but an entire aesthetic. He didn't really invent anything, but knew more about human psychology than probably any designer in history, and rode that all the way to the bank.

Sadly, I have to DISAGREE with Valentino; until very recently he didn't have a dedicated menswear line... 2003 and later. Yes, they made "men's items" to capitalize on their name, but it was only in the 2004-present years that Valentino really tried to carry over its DNA into menswear outside of a basic license. Valentino himself was a dedicated women's couturier with some good businessmen around him, and then a good team that made a nice men's line. having Valentino on this list is like having Givenchy... i.e. impossible except for RECENT contributions.