At EGP we like to make sure out customers get the most “bang for their buck”, so we have compiled this list of Design for Print Hints & Tips…

1. Use Colour
There’s a reason most leaflets are full colour – research shows a 50-70% increase in retention of full colour leaflets over black and white. Perceived value is higher in your customer’s minds so they tend to keep hold of them longer.

2. Size Matters
It depends on what you’re using your leaflet for and where it’s going to be displayed, but conventionally, most leaflets tend to be A5 (folded down from A4 or A3 size) or DL size (1/3 A4 folded). Producing leaflets this size should make them fit in nicely with most distribution racks and are a convenient size for most readers. Sticking to these standard sized will also make economical use of our standard sheet sizes thus keeping your costs as low as possible.

3. Stiffer the Better
Floppy leaflets hide your message, slip from racks and might even get removed if they interfere with other leaflets. Make sure you print your leaflet on the right paper weight. Don’t make your leaflets too tall and fold them down the left hand side. If you need advice on paper weights just speak to our expert team.

4. Clear call to action
Check over your leaflet, make sure you’re clearly asking readers to take an action – then run through everything that they’ll want to see to take that action. Phone numbers, addresses, maps, opening times, email addresses, website addresses – can all be easily missed off.

5. Checks and proofs
Copy check again and again – and get someone else to have a look too. Spelling mistakes and bad sentence structure can put off readers and reduce comprehension of your sales message. If you’re self-checking, leave a good night’s sleep before you re-check; It’s amazing what a fresh pair of eyes will spot that you missed before.

EGP Are Now Approved by Achilleshttps://egp.uk.com/wp-content/uploads/2017/01/1024570EGP-AdminEGP-Adminhttps://secure.gravatar.com/avatar/f7e37d4901f9dd04554377a5ab514fd8?s=96&d=mm&r=g11th January 201711th January 2017

We are delighted to announce we have passed the Achilles audit, and are now a fully registered supplier for design, marketing and print. Those who are familiar with the Achilles system will know its an intensive audit, and we would like to congratulate the internal team for collating all the necessary information.

We are delighted to congratulate all 16 of Great Britain’s gold medal-winning athletes who have been named in the 2016 New Year’s Honours list. It’s been an absolute pleasure supporting England Hockey with their print requirements, and we are excited to continue this support in 2017.

Captain Kate Richardson-Walsh becomes an OBE, having already been awarded an MBE in 2014 for her services to hockey. Fittingly, her 15 Olympic teammates have now been awarded MBEs for their magnificent achievement in this summer’s games.

Officers of the Order of the British Empire (OBE): Kate Richardson-Walsh

Happy New Year from EGPhttps://egp.uk.com/wp-content/uploads/2017/01/Happy-new-year_EGP-1024x640.jpg1024640EGP-AdminEGP-Adminhttps://secure.gravatar.com/avatar/f7e37d4901f9dd04554377a5ab514fd8?s=96&d=mm&r=g3rd January 20173rd January 2017

We would like to thank all of our clients for their business in 2016. It has been a pleasure helping you to reach your goals, and we look forward to serving you again in the new year. We wish you a prosperous and wonderful 2017.