Phnom Voar Kampot Pepper

Rosewood, a producer of organic pepper in Kampot, was looking for the best approach to differentiate its brand from other Kampot peppers on the market.They wanted something bright and eye-catching, enabling customers to make an easy choice among the products on display.

Besides creating an evocative brand, our approach was to apply a direct color block to the packaging, making it attractive and easy to recognize. We also came up with the wording to highlight the product’s quality, with attention given to the tone of the communication with potential customers.