In 2012, I met with Francis Gilbert at the LATE/NWP conference 'Writing Britain'. I spoke then about how NWP teachers had liberated boys from their anxieties about writing. By allowing children to write their own stories in their own voices in free-writing notebooks or journals, longer, freer, more engaged writing emerged. Writers began to care more about technical accuracy and to seek structures and vocabulary to communicate more accurately what they wanted to say. By building trust with each, writers read work aloud and responded, not only orally but online. This talk around a more fully 'owned' writing process began to strengthen original writing. Now that the project is in its fifth year, with 21 groups and growing, the evidence just keeps coming that we progress when we attend to the proper nurturing of children's and teachers' creativity - not when we tell them what to do!