Analytics Demystified Interview Service Offering

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Finding good analytics talent is hard! Whether you are looking for technical or analysis folks, it seems like many candidates are good from afar, but far from good! As someone who has been part of hundreds of analytics implementations/programs, I can tell you that having the right people makes all of the difference. Unfortunately, there are many people in our industry who sound like they know Adobe Analytics (or Google Analytics or Tealium, etc…), but really don’t.

One of the services that we have always provided to our clients at Demystified is the ability to have our folks interview prospective client candidates. For example, if a client of ours is looking for an Adobe Analytics implementation expert, I would conduct a skills assessment interview and let them know how much I think the candidate knows about Adobe Analytics. Since many of my clients don’t know the product as well as I do, they have found this to be extremely helpful. In fact, I even had one case where a candidate withdrew from contention upon finding out that they would be interviewing with me, basically admitting that they had been trying to “BS” their way to a new job!

Recently, we have had more and more companies ask us for this type of help, so now Analytics Demystified is going to open this service up to any company that wants to take advantage of it. For a fixed fee, our firm will conduct an interview with your job candidates and provide an assessment about their product-based capabilities. While there are many technologies we can assess, so far most of the interest has been around the following tools:

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Adam has managed the Adobe Analytics programs at the Chicago Mercantile Exchange and Salesforce.com. As one of the founders of the Omniture (now Adobe) Consulting group, Adam managed accounts large and small and helped clients maximize their use of Adobe Analytics technologies directly and indirectly through his extensive blogging. In 2012, in partnership with Adobe, Adam published the first-ever book on Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide. In 2015, Adam was elected to the board of directors of the Digital Analytics Association (DAA) where he now serves as Treasurer.
As an employee of Analytics Demystified Adam is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner. Adam is also a Board Advisor at the Digital Analytics Association (DAA), Snowplow Analytics, ISDI Digital University, Claravine, Beringer Capital and Decibel Insight.