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Kestrel Aircraft

Kestrel Aircraft Launches Social Media Communication Initiative

Superior, WI -- (ReleaseWire) -- 07/01/2014 --Kestrel Aircraft, the leader in single-engine turboprop innovation, today announced a corporate shift in their communication strategy. A new web presence embracing social media as a primary conduit to the general aviation industry.

"It couldn't be more obvious that the biggest social changes in the last 30 years are in communications and aviation has been notoriously slow to adopt these changes". “It’s ironic“, said Kestrel’s Chief Technologist, RJ Siegel, “In an industry where safety is enhanced by rapid communication, like weather, wind, traffic and situational change, the communication between manufacturer and client is mired in the 20th century.”

Kestrel has adopted a collaborative communication strategy which will employ various forms of social media to connect with their customers and fans. “Social media promotes interaction between makers and users, which in turn provides rapid feedback and of course, promotes innovation,” added Siegel.

“This is a vast communication channel which is only beginning to find its way into aviation”, said Siegel. “We fully expect to see these technologies migrate to the aircraft where they will be put to new and useful purposes”.

About Kestrel Aircraft
Kestrel Aircraft is a company led by general aviation entrepreneur and visionary, Alan Klapmeier. Based on the original work done by Farnborough Aircraft, the Kestrel airplane will be a six to eight-seat, all composite, single-engine turboprop, powered by the efficient Honeywell engine, TPE331-GR14- boasting a broad performance envelope, and using advanced manufacturing technologies.