Follow Us

Denim by PV registers over 3000 visitors

by Maria Cristina Pavarini — May 29, 2013

The latest edition of Denim by PV held in Paris Halle Freyssinet on 22 and 23 May has closed successfully crossing the 3,000-visitor threshold.

Despite the difficult European economic environment visitors came out in force to see the collections and latest developments for autumn winter 14-15 presented by the show's 95 exhibitors (+13% over May 2012), including weavers, manufacturers/laundries/finishers, and accessory-makers coming from over 20 countries in the world. The show registered 3,102 visitors, over more than 20% for the May 2012 edition.

Denim by Première Vision registered 72% international visitors, with the majority coming from Western Europe. There were noteworthy increases in visitors from the U.K. (+26.5% over May 2012), Italy (+10%) and France (+24%). Northern European countries and Scandinavia continue to demonstrate their strong interest in the show. These markets, specialists in premium denim, saw a 25% increase in attendance compared to May 2012, led by the Netherlands (27%), Sweden and Denmark.

The only disappointing note in Europe was a decline in attendance from Spain (-11%), reflecting the country’s economic difficulties. U.S. visitors were also present, with an increase in attendance of 5%. Also Turkey, quite dynamic and efficient in jeanswear, showed strong growth this show, with a 12% increase in attendance.