Dear Reader,
As you can imagine, more people are reading The Jerusalem Post than ever before.
Nevertheless, traditional business models are no longer sustainable and high-quality publications,
like ours, are being forced to look for new ways to keep going. Unlike many other news organizations,
we have not put up a paywall. We want to keep our journalism open
and accessible and be able to keep providing you with news
and analyses from the frontlines of Israel, the Middle East and the Jewish World.

Iran's clerical rulers have played down the US move, but many ordinary Iranians appear apprehensive.

"All the prices are going higher every day ... I cannot imagine what will happen after 13 Aban (Nov. 4). I am scared. I am worried. I am desperate," said elementary school teacher Pejman Sarafnejad, 43, a father of three in Tehran.

"I cannot even buy rice to feed my children or pay my rent."

The daily struggle to make ends meet has been getting harder for months: The economy was battered by the reimposition of a first raft of US curbs in August after Washington's pullout from a nuclear deal between Tehran and global powers in May.

Foreign businesses of all types, ranging from oil companies, trading houses to shipping, have stopped doing business with Iran for fear of incurring US penalties.

JPOST VIDEOS THAT MIGHT INTEREST YOU:

A Tehran Grand bazaar grocery shop owner said: "I am very nervous because already there is shortage of some goods in the market and the rial has lost so much value.

"What will happen after the reimposition of new sanctions?"

Iran's leadership says Tehran will not succumb to pressure to halt its missile programs or to change its regional policy.

"POLITICAL SLOGANS"

Yet while some Iranians back their leaders' defiance, others are fearful that the economy, weakened by years of sanctions, mismanagement and corruption, may collapse when the US puts more pressure on the world's Number 3 crude exporter.

"Statements by government officials that ... the sanctions (will) have no impact are political slogans," said Washington-based lawyer Farhad Alavi, who focuses on US trade regulation and sanctions.

"The fact is that these restrictions significantly increase transaction costs for Iranians."

Since the reimposition of the first round of curbs in August, prices of bread, cooking oil and other staples have soared and the rial national currency has fallen sharply.

Rice, one of the staples of Iran's diet, has more than tripled in price since last year because of the rial's fall.

Ordinary Iranians fear cuts in Iran's oil sales could be the ultimate hammer blow to the economy, since energy exports are still the country's main source of earnings.

But even without the new measures due on Monday, Iranian businessmen have been finding it harder to cope.

Some 70 percent of small factories, businesses and workshops have already started to shut down in the past months due to lack of raw materials and hard currency, according to Iranian media.

LIFE GROWS HARDER

"I had to close my business. Those European companies that were racing to ink a deal with me last year, now refuse to return my calls," said a businessman in Tehran, who declined to be named.

Mohammad Reza Sadoughi says ordinary people will bear the brunt of the sanctions, in terms of medicines for the sick such as cancer patients and food shortages and currency problems.

"My father has cancer, and with sanctions, the cancer-treatment medicine that his life depends on will only be available in the black market for a higher price," said the 38-year-old government employee in the northern city of Sari.

The US sanctions permits trade in humanitarian goods such as food and pharmaceuticals. Yet measures imposed on banks and trade restrictions will make life hard for Iranian patients.

"At the end of the day, it's the Iranian people with their aspiration to lead a good life who are suffering due to lack of good sense from their own regime who are not ready to compromise with the world power (US)," said Dubai-based businessman Aftab Hasan, a member of the Iranian Business Council in Dubai.

However analysts say that economic grievances are unlikely to revive anti-government unrest such as the demonstrations in December that turned into anti-government rallies.

"I don't care about politics. I don't care who is responsible for our problems. I don't want a regime change. I just want to live peacefully with my family in my country," said housewife Fariba Shakouri, 51, in the central city of Yazd. (Writing by Parisa Hafezi Editing by William Maclean and Raissa Kasolowsky)

Join Jerusalem Post Premium Plus now for just $5 and upgrade your experience with an ads-free website and exclusive content. Click here>>

The Jerusalem Post Customer Service Center can be contacted with any questions or requests:
Telephone: *2421 * Extension 4 Jerusalem Post or 03-7619056 Fax: 03-5613699E-mail: subs@jpost.com
The center is staffed and provides answers on Sundays through Thursdays between 07:00 and 14:00 and Fridays only handles distribution requests between 7:00 and
13:00
For international customers: The center is staffed and provides answers on Sundays through Thursdays between 7AM and 6PM
Toll Free number in Israel only 1-800-574-574
Telephone +972-3-761-9056
Fax: 972-3-561-3699
E-mail: subs@jpost.com