About Us

Waste is a serious and growing global problem. The way we use and discard it is quickly destroying the earth and damaging our health faster than most people realise. Our planet can’t handle it, and neither can we.

Presently, when we think of waste we follow a linear model. A product is created, we purchase it and, when we’ve used it, we throw away whatever’s left. However, this approach generates an amazing amount of ‘unseen’ waste long before consumers touch it. Conservative experts claim that each kilo of garbage we dispose of in our bins produces 40 kilos of waste upstream (extraction, production and distribution).

After waste is generated, it is typically transported from our lives without much thought. For us, it’s ‘out of sight, out of mind’. For our public systems, it’s a nuisance to be dealt with cheaply and quickly. For future generations, it’s one of the biggest mistakes we are making.

We urgently need to raise awareness, change behaviour and inspire an estimated 7 billion+ people to generate less waste.