When I founded Methodology, it was literally the hardest thing I’ve ever done in my life. I don’t think Stephen or I took a single day off during the first nine months. I’d liquidated my entire retirement savings to invest it into the business and to live off it since we couldn’t afford to pay me. The business was so hard on me physically, mentally, and emotionally that even my boyfriend (now my ex lol) at the time said something like, “Maybe you should figure out a limit on how much time and money you’re willing to put into this so you know when to quit.”

But I’d never actually seriously thought about quitting. Sure, there were days when I thought, “I effing hate my job” but in my mind, I wasn’t going to stop until my vision came to life. I kept going no matter what crazy shenanigans happened because my “Why” for suffering was super clear to me: I wanted so badly for everyone to know how much eating the right food could positively impact their health, energy, and life the same way it had impacted mine. And here I am, still running this company with Stephen 4 years later.

This is why today, while New Year’s resolutions are fresh on our minds, I want to emphasize how important it is for you to figure out Why you want to achieve your New Year’s resolutions or whatever goals are on your mind. Because one thing I learned from my experience with Methodology is that building systems and working hard isn’t enough to ensure success. There will for sure come times -- repeated times -- when things are so damn hard that all you want to do is quit. And unless you’re clear on your Why, you probably won’t be able to overcome these moments.

This is why your Why is so important. Because if your Why is powerful enough, then it’ll pull you through all the times you can’t find the strength or willpower to keep going.

And once you’ve figure out your Why for your goals, you still need systems on top of that to help you succeed.

This is is where we step in to provide you with personalized Food as Medicine. Avoiding foods that harm you plus eating more foods that nourish you helps you feel your best, which in turn helps you achieve your Why and live your best life possible.

When you fuel your body with whole, unprocessed, high-quality foods, this can:

Help heal diseases that are caused or made worse by inflammation that make it difficult to live life to the fullest (and “diseases” includes tons of health issues you may not even realize can be linked to food like asthma, allergies, anxiety, depression, eczema, acne, and more)

Restore the balance of your gut bacteria so you feel energized and more alive

Make it easier to break your food addictions to sugar, processed foods, and other addicting foods so you feel more in control of your food and your life

Here at Methodology, helping you reach your Why is the reason why we exist.

That’s why we built our product to make it eating well a quick and easy no-brainer. We:

Deliver weekly so you have healthy food in your fridge when you need it

Pre-cook the food so all you have to do is reheat it in less than 5 minutes

Allow you to order pre-portioned meals for the times you need healthy food on the go or Mix ‘n Match jars for ultimate control over what you eat

Automatically assign you food based on your food preferences so you get a personalized menu each week that’ll help you achieve your goals even if you don’t have time to choose your own food