Sell With Me

#BeginSomedayToday. That’s the message I like to give friends & family lately. I’m in real estate to help people achieve what they want to achieve – a partner in selling to move up, to downsize and travel, to move away for a new job, a partner when there is something (or someone) on the horizon that’s prompting change. Selling can also be prompted by difficulty, so I’m here for you on that front too. No matter the situation, we all want to be able to go where we want to next without undue stress or delay, and that’s what my partnership with sellers is all about – helping them get to their “someday.’

HOW DO YOU GET A HOUSE READY TO SELL?

If you feel unsure about how to prepare your home to sell, I can advise you from a researched and tested design-to-sell perspective. I have an interior design degree from the University of Illinois, worked as a Visual Merchandiser with Room & Board, an Interior Designer with Marshall Field & Co., and Store Designer for several furniture showrooms prior to starting a real estate business. Staging is its own animal within the design world with specific strategies that work, the most important being helping a potential buyer envision your home as their own ‘someday’ home.

WHY SELL WITH ME?

If you sell with me, you’ll see what’s possible in creating a modern home sale buyers will want to check out. I have a successful history in digital promotion from the full range of social media to blogging at MSN and the Seattle P-I to electronic media/book production with Amazon. I know the incredible power of story, how it engages. Stories I tell digitally draw people in, and I will unleash that ability to create story and visuals about your property, both formally, and on the fly using social media’s immediate and viral energy. My past posts online have drawn as many as 30,000 engagements in a single day.

I DON’T KNOW WHAT MY HOUSE IS WORTH

Start here to get a fast, free, emailed “Comparative Market Analysis” of what your home is worth based on competing market activity in your neighborhood.

Pro Tip: COMPETITIVE and COMPELLLING are the key concepts to understand when pricing a home to sell. You must know what similar homes are priced at (COMPETITIVE) and then price yours to be seen as the must-have house (the COMPELLING one) among all that competition. If you or I needed to buy a car and went to three dealers to compare the same model, and one dealer was priced higher, that dealer wouldn’t get our sale for what is essentially the same car as the other two that cost less on today’s market. Real estate is similar. Buyers always want a deal and also search with specific criteria that they use to compare homes.

Pricing to compel – meaning pricing even just a little lower than competitive market value – is the strategy that will result in the most showings from the biggest number of buyers, and the most buyers bidding up for your house. The idea behind this is not for you to fight with just one buyer over the price of your house, but for multiple buyers to compete with one another which drives up price.

WHAT MAKES JOHN L. SCOTT DIFFERENT?

We are connected with the international network, Leading Real Estate Companies of the World. Our reach is enormous in drawing buyer interest from all over the globe. John L. Scott is also leading the real estate industry digitally and technically. If you haven’t tried the best mobile home search app in the country or seen our latest digital footprint, check us out. You won’t go back to using lesser tools.

John L. Scott is celebrating 85 years of successful service to our clients. We are a locally owned company that knows and loves the Northwest.

READY TO START?

The next step to list your home for sale is for me to visit and hear the story of your property. What made you fall in love with your house? Was it the land, location, architecture, or views? And what’s the story of where you’re going next? We’ll create a strategic plan so you can get to that next “someday” place. Feel free to reach out to set up a time together. Can’t wait to meet you!