Spot Blog

RAMBLINGS OF AN AD GIRL

Why Use Print Advertising?

When a customer reads a printed material, they are more engaged for a longer period of time.

MEMORABLE

Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spends 43 minutes reading a magazine.

ESTABLISHES YOUR BRAND

It allows you to bring the aesthetic qualities of font, colors, images, and texture that help to establish brand recognition

REACHES YOUR TARGET MARKET

By leveraging the data of demographics, you are able to strategically place your brand in the right place at the right time, in front of the right audience.

LONG LIFE SPAN

Publications, brochures, posters and other types of printed materials are physical items. These items stay in offices or homes for month or even years after they are received.

CAPABLE OF A LARGE REACH

With the possibility of print ads being circulated, the amount of ads you print is only the minumum you will reach.

CREDITABLE

Like the feeling of picking up the New York Times or your favorite magazine, there is a sense of a legitimacy that comes with print.