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There’s no denying that hashtags have found a home in the world of social media. And it’s not just the millennials taking pictures of their Saturday breakfast or photo junkies letting you know their most recent pic was #nofilter. As part of the social currency, hashtags turn up in business posts, ads, and other social […]

Does anyone care what you post on your social channels? Your first response is probably, “Of course they care! That’s why I’m posting.” But take a second and think about it. Is your target audience captivated by your Facebook feed? Do your Twitter notifications explode with comments and retweets of your tweets? Do those ads […]

One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if not decades) and I […]

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]