Research shows that the new trend of activism marketing hinges on whether or not the brand engages in practices that match its message.

There are five species of kiwi in New Zealand. Their total number is currently at around 70,000 but the populations may have declined by two thirds in 20 years.
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December 4, 2018

New research suggests media organisations that rely on Facebook to build audience are trapped in an attention economy that delivers traffic but no money.

New Zealand’s government is considering looking into changes to the way political parties are funded, and areas such as donation transparency could be part of the discussion.
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October 30, 2018