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[3] On May perhaps 2, 2007,[4] Jason Gambert tried to trademark the expression Search engine optimization by convincing the Trademark Office environment in Arizona[five] that Search engine marketing can be a "system" involving manipulation of key terms, and not a "advertising and marketing services." The reviewing lawyer fundamentally acquired his incoherent argument that though "SEO" can't be trademarked when it refers to some generic technique of manipulated search phrases, it could be a company mark for providing "marketing services...in the field of personal computers."

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