Chinese SEO – tips on how it works and key differences

This week we met up with our China SEO Partner seo.com.cn to discuss all things related to SEO in China. Xuming He, the founder of SEO China, visited our head offices here in Sheffield and we had a fantastic afternoon with him where we shared our insights of the UK market and in turn he shared his expertise of optimising for the Chinese SEO market.

We exchanged many views, including the role of Baidu and Google in accessing the chinese SEO market.

Baidu is the search engine leader in China. it has about 80% market share by revenue, and more than 600 million users use it each month. In contrast Google China has around 9% market share.

You’ll need an Internet Content Publishing (ICP) license, which is a permit issued by the Chinese government giving permission to operate a website in China. You could partner with a Chinese Internet company to obtain the license.

It’s clear that Chinese SEO is a significantly different practise than here in the UK market. If you do need chinese SEO support, get in touch.

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