Design for a 24-Hour Experience

With today’s users experiencing content across multiple platforms anytime, anywhere, designers have a great opportunity, and a great challenge, to better connect with them. However, with constant connectivity comes the prospect of constant noise, so how do you offer relevant content and experiences to your users (and their own audiences)? It comes down to fully understanding when, where and why a user interacts with your responsive website, app or product throughout their day. In this session, Jon Setzen will look at both physical and digital projects that have successfully anticipated users' needs and wants while creating user behaviour that set them apart.