Business Development & Innovation Management

Introduction

Much of an organization's value creation - and certainly most of its competitive advantage - comes from innovation. Innovation can happen through changes in technology - how an organization does things - or in business models - how it gets paid. This course will explore theories and cases of innovation and technology evolution within a strategic context, as well as the more theoretical concepts of dynamic organizational capabilities.

Course content

Technology evolution and technology history

Disruptive and sustaining technologies/innovations

Entering new markets with technology

Linking strategy and innovation

Building strategic innovation capability

Technology market structure and evolution

Componentization and integration

Industry structures and competitive environments in eBusiness

Electronic markets and market facilitators

Technology implementation and institutionalization

The politics of technology and innovation

Learning outcome knowledge

The course aims to give the students a thorough understanding of strategic innovation management - how organizations change to adapt to changes in the external environment, evolve their technology, and understand the nature of technological change. After attending this course, the student will have learned to

understand how technology develops and the drivers of technology evolution

understand the concept of business models and business model innovation

understand how industries are influenced by technological change and business model evolution