Apple to Offer Pink, Yellow iPhones, Larger Screens, Says Topeka

By Tiernan Ray

Topeka Capital Markets’s Brian White this morning reiterates a Buy rating on shares of Apple (AAPL) and a $1,111 price target, writing that the next model of the iPhone “will have more choices for customers,” including “more color patterns and screen sizes,” and that such choices should arrive with what he calls an “iPhone 5S” in May or June.

White’s “checks,” he writes, reveal the following prospects for iPhone variations in the forthcoming update:

In terms of more colors, we believe the next iPhone will draw inspiration from the iPod touch that became available in multiple colors (beyond the traditional Black and White) for the first time this past October. These colors included pink, yellow, blue, white & silver, black & slate […] We believe the addition of color to the iPod touch lineup was a testing ground for adding color to the next generation iPhone that we believe could be available in eight colors in total […] In our view, the iPhone 5 unibody aluminum case is a work of art and we believe it would be even more popular with the ability for consumers to choose from a wide array of vibrant colors that only Apple can deliver. Eventually, we expect Apple to bring a wider array of colors to the iPad […] Our checks are also indicating that the next iPhone will offer customers more choice in terms of screen size. Although Apple offers a 4-inch screen on the iPhone 5 and a 3.5-inch screen on the iPhone 4S and iPhone 4, the Company has never offered multiple screen sizes for a single model. We believe this is about to change with the next iPhone offering different screen sizes that we believe will allow Apple to better bifurcate the market and expand its reach. This eventually opens up the possibility for a lower-priced iPhone (i.e., iPhone mini) with a smaller screen size that could allow Apple to further penetrate markets such as China and open up opportunities in India. At the same time, Apple could unveil a larger screen size compared to the recently updated 4-inch screen on the iPhone 5. Clearly, there are many smartphone models that are now larger than 4 inches and even some bigger than five inches on the market.

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There are 6 comments

JANUARY 2, 2013 10:43 A.M.

Ira in LA wrote:

an iPad Mini in colors, and -- back to the future -- iMacs in color. Internal brand extension options writ large; and mini.
Colors: brilliant!

JANUARY 2, 2013 10:52 A.M.

J. T. wrote:

The iPhone is multiple colours is not likely. Why complicate a good thing? Most people put their phones in colourful cases and really could care less about coloured phones. However I think Apple would be smart to offer a 5" phone to counter the popularity of the Samsung Galaxy 3 format. I also would like to see the iPads enabled with telephone capabilities. It would be great to use a speakerphone and talk to people with your iPad Mini or full-size.

JANUARY 2, 2013 10:59 A.M.

hype22 wrote:

once again apple shows how it leads by following,so 2010

JANUARY 2, 2013 11:00 A.M.

emilio wrote:

once again apple leads by following,they are so 2010

JANUARY 2, 2013 11:21 A.M.

Ed wrote:

F Apple

JANUARY 2, 2013 3:18 P.M.

David S. Matrecano wrote:

No doubt that the Apple future is going in that direction.

Only one iPhone model released every year and an half, only two colors and only two screen sizes.. And meanwhile your competitors are flooding the market with always new forms, color and sizes...

Until present day having little or no choice hasn't been an issue for Apple loyal customers (like me & my family or example) due to the evident superiority of the iPhones when compared with other smart phones but now... ... Now The market had suddenly accelerate and Apple needs to offer more choice to its old and new customers and to penetrate in new market more price conscious...

Enfin, this, if true, is a very great news for AAPL investors and Apple customers...

About Tech Trader Daily

Tech Trader Daily is a blog on technology investing written by Barron’s veteran Tiernan Ray. The blog provides news, analysis and original reporting on events important to investors in software, hardware, the Internet, telecommunications and related fields. Comments and tips can be sent to: techtraderdaily@barrons.com.