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[LOOK] A new way to brand?

Dorota Pankowska from Brampton, Ontario thought the art scene where she lived needed a little bit of sprucing up. Combining her love for the chocolate spread Nutella, with her passion of art, she expressed herself making Nutella logos all around the city – using the very product she loved.

This then inspired her to a series of logos using the very same products they were representing.

“Originally I wasn’t, and I didn’t try to reach out to brands because I thought they might find it offensive that I’m using their products for a different purpose, but later on I got tweeted at by Colgate & Nutella and they loved my project,” Pankowska told Marketing.

She also added that since making the project, others have also contacted her wanting to work on future projects.