Ride Must Go On x ADV ADDICTS Collaboration Shirt

Posted on July 01 2015

We always enjoy collaborating with our fellow ADV Addicts, so when Tolga Basol approached us to co-design an exclusive tee, we were totally on board. We started with several design ideas, but my feeling was to keep the design simple and classic. I didn't want the shirt looking like something you could find at a gift shop somewhere. I think often people will buy a shirt to support a rider, which shows amazing generosity, but maybe the shirt doesn't get actually get worn all that much. For this tee, I wanted something immediately recognizable but subtle, and also a little special, that people would actually appreciate but also wear once in a while!

So we went basic - because Tolga's on an RTW trip on his motorcycle, that's exactly what we put on the shirt! I wanted to preserve his distinctive Ride Must logo on the front, but give it a little design twist. I think most ADV addicts out there would recognize this:

For the back, Tolga sent us a link to his intended route in Google Maps, and we essentially traced it and designed a graphic around it. The fun part was including all his planned visits to each country, which gave it a rock n' roll World Tour vibe, which we both liked. Tolga is a rockstar in the ADV world, after all...

Tolga's a fan of the slim-fit American Apparel shirts, so we chose a 50/50 blend material for a soft, vintage feel, and printed with waterbased inks on front and back. We're proud to say that this tee is designed, printed, and manufactured in the USA!

So here it is - the first Ride Must Go On x ADV ADDICTS collab shirt, available exclusively from ADV Addicts Moto Apparel Co. Thanks to Tolga for the opportunity to work together! And just a reminder, a portion of the proceeds for this shirt goes to fund his ride and creative projects.