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This last sentence or two focuses on the future. If you’re supporting a candidate, for example, you can say what date the election is held, and what the stakes are. If you’re advertising an event, you can note that it’s annual and the next one is already scheduled. Simply wrap up by looking ahead in some way. This is a very short paragraph, sometimes only a sentence!
Business Wire does resonate with business journalists and if that is the target audience, it’s a good move but are they going to effectively distribute news on a story like, the corporations Wu Tang Clan, interview Duff from Guns “N Roses about for his astute finance advice? Are they going to deliver full distribution on a PR release on music-oriented copyrights or the indie film industry? Maybe but releases like this need to be handled with their target audience in mind.
Soulati Media conducted a head-to-head comparison of eReleases and PR Web, and PR Web provided far greater online exposure. The press release distributed through PR Web received 57,489 views from a feed or web page and 1,096 reads. This compares to the press release sent through eReleases which only received 2,371 views.
With that being said, a few years back, Google started to realize that paid and free press release distribution services were simply being used as a spam tactic, so it has taken a more hardline stance on using them.
Hi Mickie, seoPRwire is also a free press release distribution site that is thriving. Since its launch in August 2009, we have improved and worked hard on our SEO and now stands at Google Page Rank 3. Another great resource for small business world wide. Thanks and you can also add it on your list.
I love the professionalism and sleekness of all of these templates! My husband’s company has been wanting to get their name out more, and this might be a great way to do that. I like the emphasis you have in each type of press release to tell a story, because that’s really how you get people interested; not many people want to read an article about the technicality of a new product, but if you can tell a story about how it helped someone specifically, it makes great PR.
With free press release distribution services from PRLog, users can take advantage of not only a search optimized webpage and PDF/print version but also search optimized photos, video embedding, and formatting support.
Once you’re ready to launch, check out our comparison of the top press release distribution services for small businesses. While results, by nature, are unpredictable, we found eReleases to be the most promising. Their distribution network includes Associated Press, PR Newswire and their own network of journalists and bloggers. Click here to check it out.
Hi Sam! Thank you for the comment. The rule to always follow with a press release is if you don’t have something impressive to share/show, then don’t. It’s great that you have art assets done, but I’m not sure if that is enough to go on. Perhaps if you had a free, playable demo in addition to the art assets, or were inviting people to a beta, etc., then you could for the announcement-type press release, but without those extra, impressive items, I may hold off. Hope that helps.
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In the online world, the bar for publication is much lower – some sites auto-publish your release within minutes of submission. Others have basic guidelines that are easy to meet in order to get published. Since most releases never get read, the goal is get a dofollow backlink to help promote your website.
“We’ve achieved a 19% rate per month on intra uterine insemination (IUI) – also know as artificial insemination (AI) – since opening the clinic,” adds Donati, “The national average is 12-14%.”
Part of the body can include different types of media content, such as photos, videos, and audio clips. Be sure to also include the original files so that your media contacts can use these clips if they wish. Media content can help you stand out on both social media and search engines.
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