This probably goes without saying, but people spend a lot of time on their mobile devices. According to a study by ComScore, 65% of the time we spend consuming digital content is done on mobile. Anecdotally, I see at least half of all email opens for our clients occur on mobile devices.

Since not everyone is able to attend HubSpot’s annual Inbound Conference, the good people at the Chicago HubSpot User Group (ChiHUG) organized an Inbound 2017 recap event where co-hosts Stephanie Casstevens and Deb Monkman, along with a panel of Chicago marketing experts, shared their takeaways and insights from the conference.

While "interview" may conjure up images of nervous job applicants or celebrity profiles in your favorite magazine (do people still read those?), I want to talk about a different type of interview: the kind you have with your clients.

It probably goes without saying, but poor grammar can ruin a marketing campaign. If your content is riddled with grammatical errors, then odds are your audience won’t view you as much of an expert in your field.

Getting in front of your target audience can be difficult. Sometimes the standard methods (blog, newsletter, social) can come up short despite your best efforts. When faced with a scenario like this, you have to think outside the box.