Internet Marketing

It has been well established that SEO is just as essential to a blog writer as it to is to a website content writer. If your blog content is not garnering a good readership despite the high quality of content in the post, it could mean that search engines are not finding your blog. On the other hand, sacrificing quality for the sake of SEO is not prudent, either. Ideally, striking the balance between quality and SEO would not only open your blog post to discovery, but can even lead to and...

Getting your content shared is essential for anyone engaged in online marketing of any kind. Going “viral” is the goal, but it’s harder to achieve than you might realize. Truth be told, there’s no golden rule, no magic bullet, that guarantees your content will go viral. In fact, most marketing experts have no idea why one post goes viral when another doesn’t achieve that critical mass. However, while viral spread might be the Holy Grail of online marketing, creating content that get...

It is an oft stated fact that having a solid, well-planned content marketing strategy is vital to both B2B and B2C companies. However, it is only recently that B2B companies have begun to realize the importance of a properly documented content strategy. According to the annual report, “B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America”, by the Content Marketing Institute (CMI), 93% of B2B companies use content marketing and 42% considered themselves confident and...

With numerous websites mushrooming on the Internet, it’s quite a challenge to increase the traffic to your website these days. And since pretty much every business is out there, the greatest reward you can get is to be listed on top of the Google search engine results. To get up there, you need inbound links, which are of utmost importance for out-and-out Search Engine Optimization (SEO). More commonly known as link building, these inbound links are the key ingredient for a foolproof SEO...

The holiday season is always an encouraging time for marketers. Conversions usually increase during a holiday period, but they can be boosted even more. For a steady increase in conversion, it is important to have a strong plan and execute it well. Some merchants start their promotions much in advance, as it helps in lengthening the selling season. Here are some ways in which conversions can be rapidly developed during the holiday season:
E-mail Marketing
A right e-mailing schedule...

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Dot Com Infoway, a CMMI Level 3 multinational information technology company, is a pioneer in delivering software development, mobile application and Internet marketing solutions and technologies to businesses. With offices in India, the United States and Netherlands, DCI is positioned to become a leader in delivering advanced IT services for your business.

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