We’ve got some big news for Purple Party Weekend! After a very successful and record-breaking 16th year, Purple Foundation is gearing up for our biggest signature weekend yet. Mark your calendars and join us April 28 – May 1, 2017 for an unrivaled lineup of the world’s best DJs, a healthy dose of Texas-sized hospitality, and the magic that makes Purple Party more than a party but a weekend that makes a difference.

Through our tremendous growth and your invaluable feedback, we have enhancements that are sure to make this a weekend you do not want to miss. We are very proud to announce an evolution:

New Host Hotel

Aloft Dallas Downtown

With more rooms, centralized location to the weekend’s events, downtown walk-ability, and amenities sure to delight, this Purple fan-favorite is sure to give you an exciting and comfortable Dallas home for the weekend.

Aloft Dallas Downtown is just steps from City Hall and the Dallas Convention Center, with easy access to the American Airlines Center, Arts District, and much more. Located in a historic building, rooms feature original buff brick, large windows, and high ceilings.

Purple guests enjoy a low rate starting at only $159/night. A one-night, refundable* deposit is required at time of booking. We encourage you to make your reservations soon, as this hotel will most likely sell out.

* Reservation must be cancelled 72-hours prior to check-in for deposit refund.