SF7

Superfried's 7th birthday!

Superfried have reached the grand old age of 7! Continuing with the tradition we started on our 5th, we developed a new series of digital posters to celebrate.

For the design a large abstract seven was developed as a backdrop, and continuing the annual theme, a different background colour was selected for each year. Taking advantage of the digital medium the palette was chosen from RGB values that are frustratingly unavailable in CMYK.

For each of the seven posters the copy was set in one our own typefaces that have just been launched on Hype for Type. These include, in order of appearance [on device], Rails, Slash, Box, Twist, Plug, Neon and Blox. This selection and the remainder of our collection are now available for purchase at Hype for Type.