Research In Motion Co-CEO Jim Balsillie already confirmed that the company is working on a major update to the QNX-based operating system on the BlackBerry PlayBook, which we're likely to get a look at in two weeks at this year's BlackBerry DevCon. RIM's other Co-CEO Mike Lazaridis promised we'll also get a look at developer QNX BlackBerry SuperPhones at DevCon. What hasn't been made clear yet is exactly how RIM would approach the operating system branding now that we'll be looking at both a PlayBook OS and a QNX-based phone OS, which we're guessing will look mainly the same. We've been talking about the expected tablet update to date as BlackBerry Tablet OS v2.0 so far and well, we haven't really had a name yet for the phone version of that operating system. Until now.

We've now confirmed with multiple sources that RIM is set to unveil a new name for their QNX-based BlackBerry platform at BlackBerry DevCon this month. And the name is...BlackBerry X or BBX for short.

No, this is not BlackBerry TEN, but rather B B EX representing the coming together of BlackBerry and QNX. Developers have been waiting for the official release of the NDK for QNX, which to date has been targeted for the PlayBook, but I'm thinking with QNX phones on the horizon it only makes logical sense that RIM re-brand the QNX development platform and come up with a name that will work for both both tablets and phones. Beyond developing for the BBX platform, I think it really works as the consumer-facing brand of the OS as well. Apple has iOS... RIM can have BBX.

When QNX-based BlackBerry Smartphones hit the market RIM is going to need a way to clearly differentiate to consumers that these BlackBerry SuperPhones are unlike any BlackBerry Smartphones made to date, and being able to market them as running on the all-new BBX OS sounds good to me.

I'm sure we'll see the next week or two get dominated with iPhone news following Apple's event on Tuesday, but I'm thinking with this news that BlackBerry DevCon is starting to shape to be a good one. If you haven't registered yet, it might the time to do so. And of course the CrackBerry Team will be on hand reporting back with all the news.

So what do you think... BBX... love it? like it? something else? Sound off in the comments!

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^ did Bla1ze just troll.... :O LOL
Sounds good. OSX was Apple's mac come back hopefully BBX will do the same for RIM... As long as its not iBBX I don't think people will start thinking of BBX and OSX as being relatable lol.

Did you really just quote an entire verse by vanilla ice?! Lmao awesome haha :) true, BBX does sound a bit generic and sounds a bit like they're jumping on the X bandwagon. Maybe they need to have the team that came up with the tag 'liquid graphics', which was a good idea and sounds far more pleasing and attractive to the ear of the general public than 'capacitive touch screen' (which kinda makes me feel like I need a computer engineering degree just to use it haha), come up with a catchy name for the new OS. Maybe something along the lines of revolution like BBos: Revol. I dunno. We live in the digital age. make it sound new, not re-furbished. K, rant is over. :)

They can call it mariah Carey for all I care,as long as it exceeds expectations. RIM has had trouble meeting expectations, let alone exceeding them. Too much focus on branding and not enough on capability. Google sold millions of phones with android 2.2 and I still don't know what the hell a froyo is.

old devices reaching numbers up to 7000, 8000, 9000...where to go from there?? not 10000(thank goodness for Roman Numerals), but with QNX onboard the new phones will ofcourse have BBX OS...and ofcourse there is the official name for the new 2.0 OS for PlayBook!
YES! BBX OS! BRING IT ON!!!

They could name the new devices, Bold X, Torch X, or go X1, X2, or play X into the device names as well. Its nice that the transition point will allow them to move on.

Personally I like BBX running a a Bold X, Torch X or Curve X. Then you could go Bold X-2 etc... but after two version you'd need another naming system because we'd tire of Bold X-3, 4, 5 etc. Which will give them the perfect chance to renew with a ground breaking new device tech and change the names to other catchy things. $0.02

I am glad we can move away from 4 digit and not go to 5 digit names, It was confusing talking to anyone who wasn't on CB most of the time.

BBx is the name for a defunct programming language called business basic. Not sure how many people know of the language, but I would be queasy about RIM naming their new flagship OS after an ancient programming language. ;-)

Not really defunct. Basis International still uses it and I encounter a LOT of SCO Unix systems still running it for accounting, shipping, inventory and warehousing systems. They just keep running and running and running....

Their new (use loosely) version is called BBj, as it's Java based but BBx is still a core product and BBj was based on that. I'm quite certain RIM would hear from them if they started using the term BBx.

I can still write BBx code in my sleep, and programs that I wrote in the late 80s and 90s are still running on systems out there.

Cool! That's exactly the environment that I worked in in the (you guessed it!) late 80s. And it's still around. Who woulda thunk it? As for them going after RIM if RIM started using the name BBx...maybe yes, maybe no. Cisco has called their OS for their router and (now) their switch platform "IOS" since the late 80s and therefore long befor Apple's iOS. They're best buddies, aren't they? By the way, who had the name "iPhone" first? Cisco-Linksys!

Now this is whaht I wanna hear.. OS7 is not much of a difference from OS6 and been holding off since I still have my torch.. But to hewar about qnx blackberry and new superphones coming out next year I can't wait.. I wanna get my hands on one of those

Really? Because I remember when Howard Stern was getting offers from a guy who had registered all the Howard Stern websites, the guy had pretty much registered all the variations you could think of & told Howard he could have any one for a price. Just because "Blackberry" is their trademark, does it really give them claims to blackberry-x.com? I guess if they've already trademarked "blackberryx" "blackberry-x" then maybe.

May the new Qnx open the Quantum Singularity that will reveal the Q Continuum to us all! Now that's a superphone, or tricorder that wont make calls. But this one will! Ok sorry I went way too far with that.

I don't... Sounds like they added a chemical to make it bug-proof (pun not intended... :)

I personally think they should stick with "QNX"... The name "QNX Blackberry" is appropriate, since the QNX brand isn't that present in the consumer/business-phone market. It sounds new enough to differentiate the new phones from the BBOS ones...

RIM has a good plan on the long term right now... The details is what's lacking... They still need to execute the plan... I don't think "BBX", the name, should be part of that plan...

No - Not the BBX name that "makes sense" if we are all in a techno meeting, or works fine as an internal code name.
For the MARKET - pick something with attaractiveness, memory, coolness - that captures the market. Something that people will talk about. (and yes, it must work and be timely - but be careful with those "I don't care what its called as long as it works" comments)
Think about the Mustang - sound better than the B289X ?

Our patience will be rewarded! Who needs the new Bold, I'm holding out for BBX (and my bank account thanks me). That whole Kindle Fire thing got me a lot of comments about how I overpaid for my Playbook (bought it at the end of May) but I'm glad to be an early adopter. I'm looking forward to a QNX phone AND tablet. Bring on the BBX :) As for a name, sure why the hell not?

Im sure this is Jim and Mike's brainchild so they could've mixed their surnames and come up with BB Laziballs hehe. Troll! But honestly, I CANT WAIT FOR THIS! BBX will kick ass and kick hard! I love BB and I will continue my support. I am even converting my friends one by one into BB! They're beginning to be crack addicts er crackberry addicts like me! More power to the RIMPIRE!

Kevin-is this a signal that new Playbook hardware is on the way with a BBX operating system? I know, I know what about 800,000 units sitting somewhere. One fire sale and some overseas sales and we're ready to go. I really do believe that the whole halt of production thing is a foolish smokescreen. Cagey marketing is one thing, screwing with the investment community is not. Not sure what RIM is up to but something's not right. Got a feeling my $249 Playbook from Staples last week is obsolete in a month.

So what about those of us that just bought the new Bold 9900/9930 because it was so "spectacular"? Will there be a software update for those of us now using OS7 to bring us along and up to the BBX software or will we just have to wait until our carrier contracts expire and remain loyal to RIM and spend another $500 for something that'll still have kinks to work out thus making us always a step behind other systems like iOS? Maybe I'll just wait another year and do the unthinkable and by an iPhone....

I haven't heard that at all. Thank you for the info. Now to ease my pain and make me feel less ripped off by RIM, do you know of any Flash Player that CAN be installed on the 9930? That's my only issue with these phones. You can only see videos that are youtube....If I had that, I would be content....

not to put a damper over everyone feeling the BBX excitement, but i think this is the same sort of concern people with the blackberry OS versions are having - are developers going to continue developing for OS7, 6 and even 5, or is everyone going to jump ship to QNX and/or BBX instead, thereby leaving those who just got their OS7 phones out in the woods in the cold? some comment to address these concerns by RIM will be nice.

I'm just wondering how long I will have to baby my 9000 till I can get the 9900 or BBX from AT&T. The name is fine, but I need the phone!! The keyboard on the 9000 & 9900 are the best I have ever tried. I would go crazy with a purely virtual keyboard!! Will the BBX have a real qwerty keyboard?
BTW, the BlackBerry is already named after a food. Have we gotten so used to the name it doesn't sound edible any more?

Yup... put a new name on it... that'll make it better! ZZZzzz! Let me know when the wait is over and there is actual functioning products that have the software we've been talking about forever. Speculation on this site is beyond played out and producing nothing more than impatience.

The name has a pretty nice ring to it. If RIM can pull of a 3 to 4 week release after the unveil it will make the company much more viable. I can still remember passing on the Tour because the Bold 9650 was already spoken about with accuracy before the Tour was released (and it was released a year later).

I dont care about the name... Its all right as long as it works... but I cant help- BBX sounds similar to BMX...and assoziates child´s toys.... I wonder how the different versions will be named: BBX1?Or BBXI? And the 10th upgrade will be BBXX? Or would it be X-rated? :-)

I don't really care what it's called. I was over the "BlackBerry6" and "OS7" as soon as I got the actual device. And I'm not even in a hurry to get some crazy, weird, new operating system. I love my 9900 and love my PlayBook. They're like siblings. You can tell they're related, but aren't necessarily identical. I'd love to be able to swipe from one side to another on my Bold and have it move apps, like the PlayBook does, just as I'd like some of the customizable options from the Bold to be available on the PlayBook (and for the LED indicator to light up when I have a new message on the PlayBook).

hope it comes out in 2012 and we dont hear the popular phrased coing by the blackberry team .ITS COMING SOON!!!!!!! really hope we dont have a replay of the PLAYBOOK again but with those Co-CEO's anything is possible . Sad though come to think of it blackberry ever release anything on time ??

BBX? What the hell is that?
So far RIMM has done no wrong in naming things.
Bold, Javelin, Curve, Torch, Storm, Pearl and the PlayBook. Such cool devices and a LAME OS name? I really liked the QNX logo and expected them to stick to it.

I thought everything was new and better and everthing with the 9900. Does it need a new platform/OS/whatever every few months or so? This could also be interpreted in a way that each and every of these "upgrades" were crap and needed replacement. Crap replaced by crap. Is there any indication that BBX would improve anything, and if so what? Do I have to reboot my BB 10 time per day or do I need the latest games on my BB? Most of the crap written about this is apparently from some guys who are better of with a Playstation or Wii? Reliability and Security of email exchange, qualities of BB that have never been achieved by any other mobile manufacturer does apparently not matter to those folks.

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