Sreedhar Madhavaram (Ph.D., Texas Tech University) is a Professor of Marketing at Cleveland State University. His work has been published in the Journal of the Academy of Marketing Science, Academy of Marketing Science Review, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, Psychology & Marketing, and others. A frequent presenter at national and international conferences, his research interests include marketing strategy, marketing theory and concepts, marketing communications, marketing pedagogy, organizational knowledge, and sales management.

About Sreedhar Madhavaram

Sreedhar Madhavaram (Ph.D., Texas Tech University) is a Professor of Marketing at Cleveland State University. His work has been published in the Journal of the Academy of Marketing Science, Academy of Marketing Science Review, Industrial Marketing Management, Journal of Advertising, Journal of Personal Selling & Sales Management, Psychology & Marketing, and others. A frequent presenter at national and international conferences, his research interests include marketing strategy, marketing theory and concepts, marketing communications, marketing pedagogy, organizational knowledge, and sales management.