Orange Wednesdays - Take a friend to the flicks for free

FILM fans across London, who own an Orange mobile phone, can
now take a friend to the cinema for free every Wednesday, at the
Odeon.

The cinema initiative, called Orange Wednesdays,
was launched by TV celebrity and BBC Film 2004 presenter, Jonathan
Ross, who described it as great news for film fans everywhere.

The initiative has been developed in partnership with the UK
cinema industry, to encourage movie lovers to visit the cinema
more often, and enjoy a wider range of films.

Added Ross: "Just think, you can take a friend or relative
to the movies for free, every Wednesday!

"For the first time in UK cinema history, a mobile ticketing
service has been introduced, so that Orange users can buy two
cinema tickets for the price of one.

Customers obtain a unique reference number, by simply texting
FILM to 241, speed dialling 241 or visiting the Orange World WAP
portal.

Tickets are redeemable at a number of cinemas across the capital,
details of which can be accessed by clicking here.

Jeremy Dale, vice-president of brand marketing for Orange UK,
commented: "Everyone loves a great film and the introduction
of Orange Wednesdays will help to make 2004 a golden year for
the nations film fans.

"Orange customers will now be able to use their phone as
a season ticket for the cinema."

The initiative will also offer Orange customers the opportunity
to access information on every film released in the UK and the
opportunity to personally connect with their own choice of film
titles at any time.

In addition, Orange customers will be able to access exclusive
mobile phone content to more than 12 film releases during 2004.

Click on the link to the right of this page to find out the nearest
cinema to you, which is taking part in the offer.