I was writing a piece this morning about how markets (and audiences) continue to fragment at an accelerating rate. Then up pops an e-mail from the BB King Blues Club that makes my point for me.

Sandwiched between a promo for the Rick Derringer reunion tour and a Willie Nelson birthday tribute, was a reminder that Hate Eternal, Toxic Holocaust and two other bands will be at BB King’s on April 28.

If that’s not scary enough, scan the following excerpt from Hate Eternal’s bio. And, no, this is not Spinal Tap. Started in 1997 by Erik Rutan of Morbid Angel and Ripping Corpse fame, Hate Eternal quickly became one of the most talked about extreme metal bands on the scene due to the band’s ability to create exceptional albums, tons of touring, and live shows that left fans hungering for more. Almost three years after the brutal extreme metal masterpiece, I, Monarch, Hate Eternal are back with a new record and a new home on Metal Blade Records. Fury and Flames, the bands’ fourth studio album, marks the start of a new chapter in Hate Eternal’s already illustrious career. Upon the first spin, listeners will immediately be able to tell that Fury and Flames is the band’s most diverse and heavy chaotic and emotionally fueled record to date.

Though the band has experienced great success since its inception in 1997, Hate Eternal are no strangers to turmoil and strife. In 2002, Erik Rutan chipped vertebrae in his neck in a van accident while on tour and spent the next couple months out of commission. Erik has also been left to deal with band members backing out of tours last minute including one tour, in which a show in London was being filmed for the band’s first ever live DVD. None of this ever held Erik or Hate Eternal back though, replacements were found and the tours continued on as planned. Another extremely unfortunate event was the untimely passing of bassist and dear friend, Jared Anderson, in October 2006 while in talks to rejoin the band.