Since its inception, Dime has helped transcend modern era skate culture through its eccentric seasonal drops and awe-inspiring competition videos alike. The mastermind standing behind the madness is none other than artistic director Vincent Tsang. Part streetwear brand, part skate crew and all kinds revolutionary, the Montreal-based label has done well to inject humorous taglines and kitschy graphics onto a slew of classic staples. The banter is poignantly captured not only in its print-heavy spring lineup, but in the infamous Fall 2017 “Skateboarding ruined my life” T-shirt. Meanwhile, Dime’s boundary-pushing “Glory Challenge” skate videos have greatly impacted the culture at large—challenging the traditional skate contest status quo like none other. In 2017, 50 of the very best skateboarders lined the streets of Montreal to duke it out in a series of grueling challenges—all to be caught on camera.