Buyer's Attitude & Marketing Strategies - Essay Example

Only on StudentShare

Extract of sampleBuyer's Attitude & Marketing Strategies

Country of origin (CoO) cues influence the buyer’s purchasing behaviour. This is recognized in the cognitive mediation process. It is based on the argument that beliefs about a product’s features or attributes are directly influenced by the product’s country of origin information. These influenced beliefs mediate changes in attitude toward the product. Strategically speaking, the country of origin cues is used to promote the products of one country in another. Japan literally spent billions of dollars in the United States to overcome the poor image that its products had in the United States after World War II. Although total Japanese success cannot possibly be attributed to successful of country of origin cues, they certainly played an important role. In fact, the cues or their variations are still playing a critical role in Japan’s success in United States Markets. Managing Country of Origin Perception Buyer attitudes toward certain countries can change, and this has important implications for global competitors. Both Japan and South Korea saw their products rise in esteem over a relatively short period of time. Now Japanese products score higher than U.S. or German products in some countries, including China and Saudi Arabia (Onkvisit, 2005). ...

Tags

Related Essays

The main purpose of this essay is to develop an effective marketing strategy for Global Bikes Co. considering various significant aspects. The different major aspects include the identification of the target market, setting marketing objectives and the facets of marketing mix strategies of Global Bikes. Section 2: Target Market The target market for Global Bikes can be identified by executing certain market segmentation variables on the basis of four major categories that include demographic, psychographic, geographic and behavioural environment. The important market segmentation variable of...

Implications of this change on marketing strategies, specifically, major shift from traditional ways of marketing and promotion to major usage of online social media like facebook, tweeter and other popular social networking sites will also be analysed in this paper. Therefore, this study includes a complete package of changing business environmental related issues and its effects and implications on marketing strategies. Introduction Continuous changes in various factors of macro business environment are the most important areas of global businesses. Business organizations keep in-depth focus...

For marketing strategies to be effectively implemented there must be marketing objectives. These objectives shape the perception and approach to the market. The objectives are generated in regards to the requirements and goals set by the management team. Kotler & Armstrong points out that marketing objectives are set as goals that an organization tends to achieve in terms of acquiring a greater competitive advantage over other organizations (65). Marketing objectives are also used as measurement tools of the effectiveness of the strategies applied in the market. If a marketing strategy...

Here, the marketing personnel of any organisation comes in the picture as a foreground and is the backbone of the business. The way the organisation market its products and services makes a direct impact on to the firm, its suppliers, its customers and all others that come under affection by the firm’s choices. In addition, marketing is another way of building and sustaining enduring relationships between buyers, sellers, and other parties. Creating, communicating, delivering, and exchange offers are few of the courses of actions involved in the process of marketing. Nevertheless, customer...

Although they seem to be of no value, they really attract and maintain clients. Compass Company provides food nutrition lessons or advertises to their esteem customers. This is like a bonus but it really helps to attract and maintain clients with nutrition problems like the obese and diabetics among others. Sedoxe provides business solutions to the online communities as a bonus to their services. This compels majority of people or companies to regularly visit Sedoxe company’s blogs or websites and in the process they learn about the company. Inseparability is the fact that a certain demand...

However, by the year 2006, Bervet Beer Company had managed to establish itself among the most popular beer companies operating in the African region (Smit, 2009). Company Introduction The beer company’s main headquarters are found to be primarily based in Lusaka, Zambia where they are hosted in a large firm. The firm has grown to establish a myriad of structures and facilities in various regions around the world. Bervet Beer Company has managed to set up operations in about seven different countries that are seen to mainly be concentrated in the northwest. The Bervet Company currently owns...

18 pages (4518 words)Assignment

Got a tricky question? Receive an answer from students like you!Try us!

Didn't find an essay?

Contact us via Live Chat, call us at +16312120006or send an email to support@studentshare.net