New ads on pay phones seem to mock . . . something. But maybe the tone is what you bring to it. Maybe they’re meaning to celebrate a lifestyle or demographic that they’ve identified on some fancy charts as primed for targeting.

You’re in San Francisco, you took some crazy risks, the whole world is in your hands, put the world down for a moment and pick up a can of soda.

Or maybe they’re trying to get us to write and talk about it. So here we are. In that vein, I’d like to remind you that drinking Diet Coke is probably horrible for your body. You’d be better off drinking a glass of water. Also, water isn’t specifically messing with my head to get me to write all this right now.

If they are real, and not just a new effort from the BLF, I’m kind of baffled by what they mean. You could swap out their brand with anything else, nothing about it seems to imply that you need Diet Coke, but I guess that’s just lifestyle advertising.

Late start today? Don’t worry, I won’t tell anyone you’re still on the internet, as long as you don’t blow my cover.

There’s some cool stuff happening in the park today, so cancel that trip to San Jose. First of all, the Really Really Free Market:

The San Francisco Really Really Free Market (RRFM) meets the Last Saturday of Every Month in Dolores Park near 19th St and Dolores St. (except in the rainy season (Dec, Jan, Feb) we meet at an inside venue) Bring usable items, food, skills and talents to give for the sake of giving.

And Doctor Popularfilled us in on his friend, P. Nosa, who will be in the park doing custom embroidery with his solar-powered sewing machine. He’s from Tuscon and only comes out here once a year, so be sure to check him out and bring some article of clothing to modify:

Mission Mission agents took this shot at a distance as not to arouse suspicion. Applying CSI style zoom:

Blue Fig? Hmm.

Nothing on Google (though it certainly seems to be a popular restaurant/hooka name in Ohio). Lots of permit activity at 988 Valencia via SFGov that closed on 4/23, but no specifics other than “Retail Sales”.