After two years of extensive research, planning and product testing, Goodman Fielder has taken the bold step of introducing a new rice brand into Papua New Guinea. Skel Rice was launched in Port Moresby on September 26 with a medium-grain rice that is grown and packaged in Vietnam specially for the PNG market.“Our aim was to provide rice that is tailored specifically to the tastes and the pockets of the people of PNG”, said Goodman Fielder General Manager, Jean-Michel Lejeune. “We know from independently performed product testing across the country, that Skel is the best quality medium-grain rice now available in PNG. And with our introduction of a 200g value-pack retailing at no more than K1, we can proudly proclaim that we have made rice an affordable addition to a meal for everyone, no matter their circumstances”.This innovative Skel 200g rice pack has earned the nickname of ‘wasa rice’ in Port Moresby with hundreds of trade stores, tucker boxes and market vendors rushing to get it on their tables to sell for K1.Goodman Fielder is the manufacturer of one of PNG’s most iconic brands, Flame Flour and is now rolling out Skel Medium Grain to the other provinces while introducing their new Skel Jasmine to PNG in coming weeks.