Plan not for the people you reach, but the people that they reach

02/22/2010

The Psychology of Influence

Ogilvy Public Relationshas been re-examiningRobert Cialdini'sdrivers of influence and persuasion in relation to social media. These six drivers could help validate your next Propagation Planning strategy.

Below is a graph of Cialdini's concepts that align with a social media context.