September 18, 2010

A new name or word used to give something a fresh, more favorable image. Such as a name introduced when rebranding a food product. (Novonym's linguistic recipe combines novo, from the Latin denovo meaning "anew," and the Greek nym, for "name" or "word.")

Sample Usage:

Do you know what the product with the novonym canola oil used to be called?

August 29, 2010

An Americanized name for a person or family – or an Americanized word for a place, brand, or everyday object. (Decreasingly) used to ease pronunciation and spelling by American English speakers, enhance American cultural assimilation, or convey a sense of being American in the U.S. or elsewhere.

Sample Usage:

Dunbar Ceanadach didn't change his last name to the Americanym "Kennedy," but he did put its phonetic pronunciation on his business cards.