Learning from Majestic – a talk with Dixon Jones and Mel Carson – part 1

by Bas Van Den Beld

Estimated reading time: 6 minutes, 17 seconds A brand that is most known in the search industry is Majestic, formerly known as Majestic SEO. This brand is the example of a brand that understood the value of data in a very early stage. Today Majestic is more than SEO. But the data remains. Majestic, this year 12 years old, is an example to many.Read the full article

Lessons Learned from Majestic - part 1 - intro

Majestic is the largest link database in the world. They have taken marketing with data to the next level. In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that. More on http://www.stateofdigital.com/learning-majestic-part-1/

Lessons Learned from Majestic - part 2 - About the Queens Award

Majestic is the largest link database in the world. They have taken marketing with data to the next level. In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that. In this part, they discuss the Queens Award. The Queens Award came out on the Queen’s 90th birthday. With Majestic being a British company and getting the award is great for a UK business like Majestic. But it’s more important than that. It’s also important for the entire search industry. Search marketing doesn’t often get recognition outside of the own industry. Majestic won the award for being innovative. This award goes beyond just search, so the question then is, what makes Majestic innovative, not for the search industry, but for the bigger marketing industry as a whole? More on http://www.stateofdigital.com/learning-majestic-part-1/

Lessons Learned from Majestic - part 3 - Going beyond SEO

Majestic is the largest link database in the world. They have taken marketing with data to the next level. In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that. What’s the position of SEO and how to make it part of the bigger process. How to go from SEO to big. People will have to understand their own marketing positions, but Dixon tries to explain how Majestic looks at this. He starts with the ‘old’ way of looking at positioning. Something that still is very relevant. You need to understand your surroundings first. This goes beyond just knowing your target audience. It is about the environment as well. Understand the changes. Understand if we are getting rid of paper or not. This means you have to keep an eye on technological developments. You need to understand the landscape. More on http://www.stateofdigital.com/learning-majestic-part-1/

Lessons Learned from Majestic - part 4 - The changing worlds of agencies in the middle

Majestic is the largest link database in the world. They have taken marketing with data to the next level. In this series Bas van den Beld interviews Dixon Jones and Mel Carson of Majestic about all aspects of digital marketing and how Majestic fits into that. In this video we talk about the changing worlds of agencies. Mel explains that they are showing PR’s stuff they might have heard from. They are also educating them. On the Majestic website they interview experts like Duane Forrester about how to use link data more creatively for other purposes than SEO. Some people might see it as a whole new world, but it really isn’t new. What is new, says Dixon, is that most tools were relying on data that wasn’t really reliable. Since Majestic isn’t relying on others, they can be ‘smarter’. Dixon says some agencies that used to be ‘in the middle’ have been guilty of not looking at what’s inevitable. They ‘owned’ the suppliers, getting big budgets to spend with the likes of first tv stations and magazines. Google forced the hands of those agencies. More on http://www.stateofdigital.com/learning-majestic-part-1/