TV ads & emails from brand have the most influence over types of gifts bought

While over a third of consumers start Christmas shopping at least 9 months before the actual holiday, the majority start come autumn. Epsilon, a global marketing company, said that marketers need to think holistically, follow external spending patterns, maximize efforts throughout the year and redirect their dollars to people who are still shopping. Its research found that most respondents have a total budget for gifts between $501 to $1,000 (25%) or between $401 to $500 (18%). TV ads and emails sent directly from a brand have the most influence over the types of gifts respondents said they will buy. - Link