You may remember this is the same event in which he beat then-Senator Patrick Brazeau in a match two years ago, because two grown men beating each other up is all fun and games, unlike the word “fucking.”

The Ottawa Citizen was the first to post the story in a short blog before it snowballed its way to the top of CBC News as a way to introduce a totally unrelated speaking event. Cue the comparisons to Trudeau’s fuddle-duddling later father, reminders that he once called Peter Kent a “piece of shit” in the House of Commons and self-righteous indignation from the opposition.

The headlines all say “F-bomb,” of course. It sounds somewhat better than “Justin Trudeau made a swear,” or “Liberal leader said a bad word,” which would mean admitting how utterly innocuous saying “fuck” is.

But lest readers be offended, publications went with “F-bomb,” thus cementing “fuck” as a naughty word, thus making Trudeau’s use of it somehow scandalous.

Fact is that Trudeau has said much, muchdumber things in public than “fucking.” But if the we sat through a 4-minute smartphone video just to hear a politician say a dirty word, maybe we’re the dumb ones today.

(To the Citizen’s credit, both “fucking” and “shit” appear in the text of the article.)