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Sunday, 15 March 2015

Ted and the mighty "mites"

… that will be Marmite and Vegemite then … two of the most
popular yeast spreads in the UK and Australasia today. It seems that you are either a Marmite person ("like it or hate it" as the slogan goes) or a Vegemite person, with very few people liking both, apart from Italians apparently ...

Both “mites” are made from spent brewer’s yeast … yep used
yeast, a secret process with a few secret ingredients thrown in, a bit of alchemy, and voila you have either
Marmite or Vegemite. Marmite actually
came first and shot to fame and fortune when we discovered vitamins in 1912, and
realised that it was a very rich source of the vitamin B
complex, composing of (hard to spell) good stuff like thiamine, riboflavin, niacin and folic acid. Pretty soon
Marmite was in every lunch box in the country and in the rations of all the front line British troops in
World War I.

The war led to the
disruption of Marmite supplies to Australia so the Australian’s just got on an
invented their own and called it Vegemite.

They duly shipped it across the sea
to New Zealand and got them hooked on it too. In fact the two products are still very similar in vitamin and nutrient content today, with only Vitamin B12 being missing from the Vegemite goodies line up for some
reason.

A NZ health food manufacturer called Sanitarium quickly got
in on the act and negotiated an agreement with the UK Marmite manufacturers to
allow changes to the Marmite recipe to make it more to Antipodean tastes, and that
they could then sell that version “down under”.

In 2011, the NZ Marmite factory had to shut
down as a result of a devastating earthquake suffered in the city of
Christchurch, and when Sanitarium announced that its back stocks of Marmite had
run out New Zealanders rushed to their supermarkets in a fit of frenzied panic
buying calling Marmite “black gold” and labelling the shortage crisis
“Maramageddon”. Supplies are now thankfully back to normal.

Marmite and Vegemite are both consumed in various ways and
added to numerous dishes to bring that savoury, salty, umami like flavour. Why you can even buy Marmite crisps and
cashew nuts baked with Marmite. My favourite way to eat it is to spread some
nice warm toast with butter and once that melts I spread some "mite" on top – see if you can
tell which is which “mite” on the toasts.

So which one do you like Ted … well I am, as the Australian
advertising jingle from the 1950’s proclaimed, … “a happy little Vegemite”

9 comments:

But there are English people here in Stavanger who LOVE it. It has been in my suitcase after visiting the UK, as a present to someone British..... as a little gift.Now, I even think it is possible to buy it here in some of the BIG food shops.