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EDITION

Joseph Farrell

CSO, BiTE interactive

Joseph Farrell is the Chief Executive Officer and co-founder of BiTE interactive. Joseph has over 12 years’ experience in interactive advertising, and 7+ years operating a mobile app company.He has developed solutions for brands including NASA, H&R Block, Nestlé, Lexus, Infiniti, Acura, Nissan, Toyota and the U.S. Army.

Joseph is an advocate of Jobs-To-Be-Done theory, Lean Canvas, Agile processes and Behavior Driven Development. Those principles, combined with his experience in interactive advertising and marketing help shape his unique style of leadership.

A writer and public speaker, Joseph focuses on mobile, product development and business strategy, publishing on The Mobile Surge and Wired.com.