Stuck in traffic an elegant excuse

Whether you’re really stuck in traffic or not, Rakani personified the notion into a stylish timepiece. The design utilizes Swarovski crystals to represent cars stuck in traffic, while the hour bars from 4 to 8 o’clock symbolize evening rush hour. No matter what your reason for being late is, with this elegant timepiece you’ll always arrive fashionably late.

WHAT TIME? break the standard

What Time? was created to remind
us time doesn’t always need to be so structured. The fallen numbers represent breaking that standard mold, while the unconventional design is embodied in a classic style to show you can have fun and look fashionable doing it.

Ish be approximate

One~ish, Three~ish, Six~ish. The
widely known concept of ish is brought
to life in this timepiece. Ish itself
means to be approximate, while still knowing the exact time. With that
notion in mind we utilized approximate symbols for both the hours and minutes
in an expressively elegant design.

Always have those +5 minutes

Have you ever needed just 5 more minutes? Now you’ll always have them with the +5 by Rakani. The design features a custom minute hand that spans over 5 minutes worth of time, while the 12, 3, 6 and 9 o'clock hour bars form a subtle + symbol. The red stripes provide that sporty edge so no matter where you’re rushing off to you’ll always have those +5 minutes.

Redefine running behind

Rakani redefines the perception of
running behind as this otherwise taboo notion has been transformed into
elegant designs. The concept is uniquely expressed with both the numbers and movement of the timepiece running
counterclockwise.

always be right around the corner

Whether you’re almost there, still
driving or haven’t even left yet you will always be Right Around The Corner
with this timepiece. The exaggerated
10 o’clock X marks the spot around the corner while the detailed checkered
pattern represents the path you’re on.