New York, NY and London, England — DRIVE, the new YouTube original channel that celebrates the culture of cars announces a launch date of January 2, 2012. DRIVE takes our audience on the road, to the races, to the factories, to the studios — and to other places car lovers have always wanted to go, but never had the chance.

Watch DRIVE starting in January to activate your passion in the world of cars, performance, racing — and even plain ol’ commuting — that surrounds you. Cars may be something you need, but drive with us and you’ll never look at them the same way again.