Any company that wants to stay relevant has to keep up with the marketplace and the consumers who are driving it forward with their changing demands. As 2013 and 2014 gave rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers using iPhones and iPads. Even though Apple’s devices had significantly less market share than Android, they owned the consumers that actually bought products and services via a mobile device. The leading indicator in […]

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week. His theme was the continuing evolution of e-commerce and the insights he brought will have a lot of consequences for the performance marketing sector. Some of his points restated things that anyone that has been paying attention already […]

Press Release January 31, 2013 The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*. Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012. […]

Content marketing is still the preferred method of most online marketers but finding things to write about is a problem for many. Even worse: having decided on a subject, you have to be able to write about it knowledgeably. The horror! We found a great post this week that brings together 12 idea-and-knowledge-generators. There are […]

Developing a new affiliate program can be a lengthy and sometimes complex process but all of that effort be wasted if, once launched, the program fails to attract any affiliates. It seems almost too obvious to say, but affiliates are the life-blood of any successful affiliate program and so recruitmentis of critical importance if a […]