Each year, Dr.
Gayeski is chosen to make presentations at some of the most prestigious
conferences in corporate communications and training: the Council of
Communications Management, International Society for Performance Improvement,
International Association of Business Communicators – just to name a
few.She’s a top-rated speaker, chosen
twice to do highly selective Master’s Presentations at ISPI.She’s keynoted conferences for the US Coast
Guard and the Communications Media Managers Association.

She also
frequently conducts executive briefings and workshops – among her clients have
been General Electric, The Internal Revenue Service, Fiat, the US Navy,
Walgreens, Cornell University, and Intel.

Among her topics
are:

·Managing and teaching Gen-Y learners

·Communicating and training the workforce of the future

·Leading networked organizations and virtual teams

·New models for Instructional Design (ISD 2.0)

·Performance consulting: strategies for
high-performance workplaces

·The future of the communications and training
professions

Demonstrating the
ROI of communications

Are you challenged to prove the value of
your communications systems or to predict the return on investment for a
proposed project? Symon, a
leading vendor of employee communication systems, sponsored our development
of a white paper that shows their sales staff and customers how to create a
value chain and demonstrate the return on investment of their products. This
research was showcased at a number of major international strategic
communications conferences.

We'reinternationally-acknowledged
experts in communication and training analytics -- as they say -- we wrote
the book on it..... Managing Learning and Communication Systems as
Business Assetspublished by Prentice-Hall in 2000.

Internal
communication audits and program reviews

Do you know the
cost of having an inefficient communication system in your
organization? For the Sacramento
County Department of Public Works, it was a staggering $20,000 per
employee, or about one day per week of time wasted looking for information or
using data that was incorrect and out of date. We conducted
interviews and on-site communication setting analyses and developed
strategies to reduce the inefficiencies of their information and
collaboration tools, allowing the agency to make much more efficient use of
taxpayer dollars, and responding more effectively to community needs.

Other clients for whom we've done communication audits include Ithaca City
School District, Manomet Center for Conservation Sciences, Cracker Barrel Old
Country Store, and North Suburban Library System.

Dr. Gayeski also leads program reviews for
colleges and universities, including Simmons College Communication
Department, and Cornell University’s communication system for their School of
Industrial and Labor Relations.

Assessing &
launching new media

Many organizations are investigating the
use of e-learning, and Abbott
Diagnostics faced this choice in the early 1990s. We helped them
assess their current sales training programs, created several prototypes, recommended
an authoring and student tracking standard, and taught their staff to produce
e-learning in-house.

Over the past 25 years, we've done similar
projects to help clients such as Consolidated Diesel, Marine Midland Bank,
Risk Management Association, Reliance Electric, Lederle Labs, Walgreens,
Telemechanique, and Troy State University to develop internal
capabilities to manage new media for marketing, instruction, and employee
communication.

Corporate
communications strategies / restructuring

Internal communication departments often
wonder what functions they should support in-house and what should be
outsourced. Corning, Inc. engaged
us to help them propose a new structure and roles for their multimedia
services department. Through benchmarking, research, and analysis of their
job descriptions and budgets, we developed recommendations that would
result in an estimated $310,000 in savings within just 18 months.
As a part of a company-wide re-organization effort, they were the only group
to have 100% of their recommendations approved.

We've also worked with many clients such as Cracker Barrel Old Country
Store, Guthrie Healthcare, Ernst and Young, US Maintenance, Ontario Gaming
and Lottery Corporation, to develop new internal and external
communication strategies and functions.

Strategic planning
for training and talent management

Is your employee and customer training as
efficient, effective, and nimble as you'd like? GAL was engaged by the US Centers for Medicare and Medicaid
to assess and improve their current methods for providing training to
information partners across the country. We interviewed stakeholders, did an
expert review of their training design and delivery processes, and created a
multi-year strategic plan that recommended new methods to streamline the
development of more flexible and individualized information modules. In a
subsequent project, we performed research and conducted executive briefings
on attracting and retaining the best talent in a rapidly changing workforce
environment.

Among our
other clients for whom we've developed human capital and corporate university
strategies are ISVOR Fiat, General Electric, Bank of Montreal, and Blue
Cross and Blue Shield of Western New York. We've also
conducted briefings on attracting and managing "Millennials"
(young workers) for M Lee Smith Publishers, TAP Pharmaceuticals, and the
Internal Revenue Service

Business
performance analysis/ improvement

Like many other
manufacturers, one of Borg Warner's
plants introduced an innovative new production process. They needed to
quickly spread the expertise of a few engineers throughout their line personnel
across all their shifts in order to increase output and to reduce
defects. We completed a behavior-setting analysis of the production
process, reviewed their communication and learning practices, and recommended
several new interventions including new formats for shift meetings and
employee feedback, and the creation of multimedia DVDs for manufacturing
training.

A similar project for the Raymond Corporation was so innovative that it got
written up in theWall Street
Journal.

Espar, the North American distributor of German
vehicle heaters needed to improve its sales. We became a one-stop-shop agency
that handled all their advertising design and placement, as well as their PR
and sales training. We were able to reduce their communication budget
while also increasing visibility among key decision-makers by restructuring
their publicity strategies. Instead of lengthy training for their
distributors on pay-back calculations, we came up with an electronic
performance support system (EPSS) that customers and sales reps can use to
instantly calculate the return on investment of an Espar heater.

We've also helped other organizations such as the North Suburban Library
System and Cornell University's School of Industrial and Labor
Relations to develop more effective branding and marketing communication
strategies.

Instructional
design strategies and standards

We're master designers and we readily
share our secrets. When the US
Navy Fleet and Family Readiness training center wanted to develop a more
cohesive approach to training that incorporated new training approaches and
media, they called on us to develop a set of instructional design standards
for their training team. As a way to both validate and teach these
standards, we are completely re-designing two current management training
courses.

We've
developed similar "playbooks" on instructional design standards for
General Electric,Bank of Montreal, Ball State University's telecourses, for Blue Cross and
Blue Shield of Western New York's training and job aids, and we've researched
and articulated the instructional brand for Johnson and Wales University.
Developing rapid and flexible approaches to learning is a critical goal:
we've helped organizations like Telcordia and ISVOR Fiat
develop rapid prototyping capabilities, and we've also designed innovative
training courses using cutting-edge strategies for the American Management
Association.