every spring i know it’s coming — zara drops their spring collection and i brace myself for the damage about to come to my wallet.

I took a peek at their incoming collection around feb/mar and wasn’t impressed. the overly modest dresses, prim & proper white starchy fabrics, and 20 new pairs of skinny jeans (WHY?) felt like zara might never come out of its dry spell.

but gang, it’s game over. zara’s new collection is spirtually tapped into the consciousness. it’s everything we need RIGHT NOW. it’s time to get loose and give up the idea of perfection. damn i miss the mess of the 90s. i think we all do, and though it’s not all 90s inspired it’s got that zany, undone feel i think we’re craving.

by the way - i’m experimenting with a new format - more editorial, all saved to my ig highlights for easy access, and all the product links will be at the bottom of each blog post in order (since I can’t swipe up via ig). i will also use (!) if I notice it’s selling out :)