As an online marketer, you can see how many thousands of information products are created to serve this niche alone. Some of the most successful online marketers make their living by promoting courses and e-books that teach various internet marketing skills. You can find information products, though, on every imaginable subject, so the field is wide open. You can also find plenty of info products on topics such as “dating tips” and “dessert recipes,” as well as thousands of others. One of the main functions of the web is to deliver information to people, and this will always be the case. If you’ve ever considered entering the information products business, the following three benefits of doing this might be all the convincing you need.

1) When you sell information products online, you have no guarantee of success, and this is, of course, true of any business. Yet failure in this case, which usually results from not doing proper preparation, doesn’t have to be costly, so it’s easy to try again. Whereas with an offline business you might be investing your life savings, there are many low cost and free online marketing strategies.

In other words, you can create lots of info products in various niches and proceed with the ones that are successful. Testing out new ideas with info products is a walk in the park. One of the best aspects of an information business is that digital products, unlike physical ones, don’t require any shipping or storage. This solves the biggest hurdle businesses face when starting out, which is having to take care of these recurring costs. Your info product can be downloaded by your customers right away, without having to wait – instant gratification!

2) Information products can be created in a single day when you know how. The fact is, experienced information marketers do this consistently.

3) When you have this business model in place, you can simply release products when you want and sell them to the people on your email list. What’s more, when you have your list of buyers, your market research becomes as simple as shooting them an email and asking what they want. As you release more products, you’ll eventually be seen as an authority in your area of interest.

As we’ve seen, if you’re committed to doing what it takes to succeed, selling information products can be the ideal business. Some of the largest and most profitable info product businesses that are raking in huge profits today were started from scratch. It’s not necessary to understand everything perfectly to get started.

The more action you take, the easier it will be to know what to do next. All you have to do is find a topic that excites you, do some research and launch an information product!

A good friend of mine called some time ago to pick my brain about starting a video production business. He and I graduated from the same college with the same degree but his life and career took him down a much different path than mine. He has done well for his wife and 3 kids but has always had the itch for getting back into video production.

During our phone conversation, I was reminded of how hard it is to start a new business, especially a new video production business when you have a family that depends on your income. The truth of the matter is that you have to be in a position to lose for a while before you will start to win. You have to spend money for a while before you will start to earn enough money to make a living.

Here’s the condensed version of the advice I gave my friend:

1. Research your market. Find the need. Fill the need.

What are the other video production companies in your area? What type of clients do they serve? If there are 10 wedding videographers and 0 corporate video production companies, then you should seriously consider being the first and only corporate production company in your area. If there are 10 corporate video companies and only a few wedding videographers, you should lean more towards wedding videography. If it’s about the same in both categories, consider serving both markets or simply choose the type of work you prefer to do.

I researched online while I was on the phone with my friend. After looking at the competitor’s website, I learned that this company wasn’t producing good work. The quality of their website was poor and their wedding demo was even worse.

With that in mind, I suggested to my friend that all he’d have to do to get out of the gate in a hurry is make sure his site looked better than theirs and that his wedding demo did the same. He is a talented shooter/editor so creating a better demo won’t be a problem.

The other side of the equation is that this competitor doesn’t do any corporate video work so my friend could be the one and only corporate video production company in his town. At this time, the corporate clients get all their production projects done out of a larger city about an hour from there.

2. Plan to Lose Money.

After the research proved that there is plenty of opportunity for another production company in his area, we discussed how he’d handle the cash needs for both his new business and personal obligations. The reality is that it could take as long as two years to generate a large enough client base to reach the salary he makes in his current line of work. Knowing this up front, he has to figure out how he’s going to pay all the business and personal bills until his company can support both.

He can work full-time or part-time for someone else in order to support his income and spend the remaining time to build his video production business. He can also loan from a bank or find an investor to finance his business.

3. Pull The Trigger!

Let’s face it. Starting a video business is probably the hardest thing you’ll ever do. Keeping your head above water is equally as challenging. However, you can’t be successful as a video business owner until you take the first step. If you have decided that this is something you definitely want to do, THEN DO IT!

Don’t waste any more time. Every day that passes is a day that you can either be working towards building your own asset (your business) or working to build someone else’s asset (someone else’s business). I’ll tell you from experience that you will make mistakes – a lot of mistakes. But the only way you can learn from those mistakes is to hurry up and make them.

The advice I gave above isn’t anywhere near the information you need to start and run a successful video production business but it should give you a few things to think about. Find the easiest entry point in your market (wedding, corporate, etc.), figure out how you are going to pay the bills while you are building the business in the first year (full-time job, part-time job, bank loans, investor) and finally, pull the trigger!

If you have the passion for organizing and planning, then why not consider an event planning business? This type of business is very challenging yet fulfilling, since you get to meet people from all walks of life, from the private to the corporate world.

The gamut runs from special events like weddings, to community events like concerts and festivals, to providing event management services to large corporations. However, to start this kind of business, you first need to understand much business information to keep your venture going.

There are some important elements and information you need to know about an event planning business, which includes the research, the design, the proposal, the organization, the coordination, and the evaluation. In any upcoming events, the best way to start any planning is to do some viable research. Do your homework. Talk to your clients and ask them questions. It also helps to talk to vendors and suppliers, especially if you are not quite familiar with the type of event you will be planning.

Another factor is your design strategy or creativity. The planning of the event should provide your client with the overall ‘feel’ and ‘look’ that will convey the image the company demands. Take the time to discuss your thoughts to your personal support staff. Brainstorming for new and fresh ideas, as well as adhering to time proven event marketing strategies will foster success.

The proposal follows after you have conducted your research for an event. This business information tells you to focus on making a proposal to your clients. You can charge consultation fees for this service once you have been hired.

Organization is a vital component to a successfully executed gathering, as you will need to rent the perfect venue, contact vendors, arrange for audio equipment, meet with and talk to guest speakers, and plan for refreshments, which might involve a sit down dinner. Keeping an open line of communication between yourself and the client is also most important.

Don’t skip on gathering business information about your client’s demands and take the time to coordinate all details of the affair. Gather all of the people that you will depend on to get the job done and be sure you check, and double check, that everyone is on the same page.

Evaluation is also an important part of the process, as your services will be assessed by your clients. Event planning may sound complicated but once you understand the fundamentals and gain some experience, operating an event management company can be surprisingly fun and fulfilling.