Honda gives super loyal customer a free motorcycle

Don’t let anyone tell you that brand loyalty doesn’t pay off. You just have to be really, really loyal.

Since 1963, Marylander Harry Adler has purchased 54 Honda motorcycles, everything from scooters to a big VTX1800C cruiser. His 55th, a red CB300F was free.

To thank him for his continued support, a rep from the Honda Finance Corporation handed the 84-year-old Adler the keys to a CB300F at his local dealer, Horner Honda, earlier this week.

"It's rare that a company gets the chance to honor an outstanding customer like Harry Adler, who's shown unsurpassed loyalty," David W. Paul said in a press release. "We're thrilled to be able to recognize Harry's longstanding commitment to both the Honda brand and Honda Financial Services.”

According to Honda, Adler has purchased 38 bikes from Horner, and has eight in his garage today. He says the gift was a surprise and the CB300F was the one type of bike he’d been missing.