Here's what the soft drink brand is up to this summer...Ravi Balakrishnan | ETBrandEquity | May 04, 2016, 09:27 IST

As we mentioned earlier, Pepsi is betting big on the power of emojis this summer, rolling out a campaign in India after tasting success in markets like Canada and Thailand. The trivia buffs among our readers will remember that the heart emoji was the most used word in the English language for 2014 according to a study by the Global Language Monitor.

#PepsiMoji is already a big summer promotion, inviting people to make emojiesque faces for big rewards. According to a source in Pepsi there's also plans underway to allow people the chance to convert themselves into a cartoonesque avatar.

To start with PepsiCo, came up with emoji avatars of several of India's business leaders, all of whom have been sent personalised bottles.

Cola brands attempting to forge closer connections with consumers is a tactic that's gained popularity. Arch-rival Coca-Cola once had bottle labels printed with the most popular names in some markets, allowing people the chance of buying or gifting a quasi-personalised drink.

Opting for an actual likeness is the next bit step. Here are some of our favourite picks...