Tommy Hilfiger unveils second episode of #WhatsYourDrive series

Tommy Hilfiger has released the second episode of its #WhatsYourDrive documentary mini-series, which reveals the ambitions and inspirations of British racing legend and Tommy Hilfiger brand ambassador, Lewis Hamilton.

The series of episodes, available on the new tommy.com website created especially for the project, explore different aspects of Hamilton’s personal and professional life, from his love of music and fashion to the values that guide him every day.

The latest episode focuses on his passion for throwing himself into new experiences to reach his full potential, meeting new people that inspire him, and discovering who he is outside of Formula One. As part of the collaboration, Hamilton shared the new episode through his social media accounts including Youtube, Instagram and Facebook, reaching more than 18 million fans.

Tommy Hilfiger’s #WhatsYourDrive documentary videos are released in line with the races on the 2018 Formula One World Championship Race calendar, highlighting the brand’s links with the racing league. In addition to the collaboration with Lewis Hamilton, the brand recently announced a multi-year strategic partnership as the official apparel partner for the four-time World Champions Mercedes-AMG Petronas Motorsport.

Tommy Hilfiger has launched Tommy Jeans Xplore, a line of smart chip-enabled pieces that reward you with points when you wear them. The points are redeemable for gift cards, signed product and exclusive pieces.

Ralph Lauren has unveiled plans to celebrate his house’s 50th anniversary with a runway show and gala dinner inside Central Park at the spectacular Bethesda Terrace during the next New York fashion season.

Archives David Hamilton

Tommy Now, the multi-media See Now Buy Now runway show developed by Tommy Hilfiger, has a new destination: Shanghai. Where the designer will present a clothes designed in part by Formula One star Lewis Hamilton.

​Sanpower, the giant Chinese conglomerate that’s selling a large chunk of its House of Fraser stake, has revealed a new industry strategy and named luxury specialist Guy Salter Chairman of its New Retail business.