Logo Released for Thomas Wolfe Auditorium

ASHEVILLE, NC – Today the U.S. Cellular Center Asheville unveiled a logo for the Thomas Wolfe Auditorium. The logo was designed by Phillip Chester a senior at UNC Asheville studying New Media.

“I wanted to create a logo that connected the Thomas Wolfe Auditorium to Asheville. I also wanted to create an icon that was timeless so that it honors the history of the auditorium while propelling it into the future.” Phillip Chester said. “I was inspired by the Art Deco architecture in Downtown Asheville, the architecture inside the auditorium and the terrazzo floor in the U.S. Cellular Center lobby.”

“We’re beginning the process of re-branding the Thomas Wolfe as a facility that truly provides a 360
degree offering of arts & culture in Asheville. Currently we’re in the exploratory phase of what will hopefully become a major renovation project to the Thomas Wolfe Auditorium. Over the past three years the ExploreAsheville.com Arena and all common spaces have seen a facelift in the form of a $12.8 million project.” said General Manager Chris Corl. “I feel that a logo that ties downtown to the venue is the first step in creating a recognizable brand for the facility.” The Thomas Wolfe Auditorium will continue to host events ranging from graduations, to dance competitions, lectures, children’s shows, concerts, plays, musicals and of course, the Asheville Symphony Orchestra.

The intersection of Haywood Street & Flint Street has a tradition of hosting events that dates back over 100 years. Prior to the Thomas Wolfe Auditorium opening in 1939 two previous auditoriums stood on the same site. The Thomas Wolfe Auditorium has a seating capacity 2,431. The auditorium is the home of the Asheville Symphony Orchestra. The auditorium has hosted acts covering much of the musical and entertainment spectrum. Acts such as BB King, Jerry Seinfeld, Band of Horses and Beck have graced the stage at the Thomas Wolfe Auditorium.