Little old ladies in slippers, playing for pennies and cents in
a converted community hall is no longer the reality of Play
Online Bingo. The game has in recent years and now more than
ever undergone a rebirth in its popularity and status and now
looks set to boom in the coming years.

In the UK alone, Play Online Bingo comprises a total annual
stake of around £1.1 billion. Itís now big business and not just
for the Play Online Bingo halls. Customs and Excise collect
around £115 million in duty incurred by Play Online Bingo each
year.

However, the sun has not always shone on the Play Online Bingo
industry. In 1974, the game seemed to hit its peak in
popularity. It was widely seen as a cheap and cheerful way to
provide mass entertainment. However, the advent of television
seemed to cripple the game and its popularity fell dramatically
until the end of the 90s. Yet for all the doom and gloom, the
trend seems to be rising again. Numbers are holding and profits
are increasing.

This new surge of popularity has been partly due to the vigorous
marketing campaigns as executed by the Play Online Bingo
companies. Television and literature campaigns for Play Online
Bingo are now being promoted in Europe and companies are
attempting to reinvigorate the game buy adapting and modernising
some of the antiquated lingo that seemed to keep it stuck to its
past - 21, the Key to the door, lucky legs 11, etc.

Bill Clinton, Elle MacPherson, Damon Hill and Jade Jagger are
all regular players of the game and no doubt have contributed to
its popularity and rebirth. Many however disagree. To avid
players, it is not the glitz and glamour of the game that is so
appealing; it is rather the warm, social aspect that seems to
fire the hearts of Play Online Bingo players around the world.
For regular players, it is a safe opportunity to socialise, have
fun and experience the thrill of gambling whilst being
surrounded and protected by a friendly atmosphere and a
hopefully humorous Play Online Bingo caller prevailing over all.

The UKís Chancellor Gordon Brownís recent proposition to cut the
duty on Play Online Bingo and replace it with a tax on the
operatorís income has proved popular with players and investors
alike. The investment bank Lehman Brothers claim that this duty
removal would increase Play Online Bingo profits by 30%.

However, for all the celebrity icons and national edicts
proclaimed on the game, what is undeniable is that worldwide the
appeal of Play Online Bingo does seem to be most prevalent
amongst working class, single females. What is also interesting
to note is that the Play Online Bingo promoters themselves are
not too interested in marketing the game to those who fall out
of this category. Quality and not quantity seems to be the name
of the game as far as they are concerned. They see it as more
likely and realistic to entice existing players into spending a
little more on their visits. The fact that so many Play Online
Bingo players are single females is certainly advantageous to
the industry, seeing as this social group is becoming more and
more populous as well as wealthier and liberated.

Of course it is not just the Play Online Bingo halls that are
profiting. The internet revolution has not failed to leave its
mark on the Play Online Bingo industry. Now, at the switch of a
button and the click of a mouse, prospective Play Online Bingo
players are able to play from their own living room. What is
interesting to note is that even with the social aspect of the
game being removed, the majority of the players are still
female. There is an argument to suggest that the advent of
online Play Online Bingo is in fact nothing to be jumping for
joy over. After all, many of the positive attributes to Play
Online Bingo are removed. Players do not even have to check off
their cards themselves, it is automatically checked off for
them. Not only does this remove some of the fun, but it also
reduces the mental agility benefits to virtually nil. The social
aspects of the game are also missing, although some would argue
that the online forums and chat rooms are simply a new pseudo
form of socialising. The secondary business that surrounds the
Play Online Bingo halls also suffers under the concept of online
Play Online Bingo. Food, auxiliary games, drink and
entertainment all become irrelevant when playing from home and
the concern that players are now playing purely for the money as
opposed to the warmth of the social atmosphere is much more
real. Having said that, in terms of bolstering Play Online Bingo
popularity, the internet has certainly played its part and in
many cases has provided an easy access option to those who
either are not fond of the socialising aspects of the game or
for whatever reasons are unable to attend the Play Online Bingo
halls, themselves.

To say that Play Online Bingo will ever become the craze of the
gambling world or an industry propagated by the modern casinos
is perhaps a little ambitious. In fact, that may not even be
what the game is about or where it would be happy to lie.
However, what can be fairly certain (if anything can be in this
business) is that the popularity of Play Online Bingo as its own
entity is holding well and looks set to stay the course of time.
At least for the time being anyway!