Now is a good time of the year for us to purge old inventory (cards that don’t sell) and focus our attention on creating new cards for the coming year.

I’ve removed more than a dozen cards so far, and plan to eliminate more until our total number of cards is in the 100 – 150 range.

At one point, we offered roughly 300 cards, but that was under the philosophy that “something would stick” if you simply made a lot of cards (that is, a customer would be more likely to a buy a card if more cards were offered). We later learned, and are still learning, that quality trumps quantity.