IAB Announces Rising Star And Data Center Of Excellence Rockstars

The Interactive Advertising Bureau (IAB) and its Data Center of Excellence on Monday announced the winners of the second annual IAB Data Rockstar Awards, which honor industry leaders and
practitioners who have demonstrated achievement in data science. The organizations also named the first IAB Data Rising Star.

The year, the IAB and its Data Center of Excellence Data
Rising Star will spotlight an up-and-coming executive working in the field of data whose work shows skill and foresight, although she has been in her role for less than five years.

The 2017
award was given to Dorothy Ann Advincula, head of research and insights at Samsung Ads.

Orchid Richardson, vice president and managing director, IAB Data Center of Excellence, told Digital
News Daily that Advincula caught the attention of the committee "by virtue of the number of times she was nominated by her peers for the work she was doing."

Advincula was not as
senior as many of the nominees in the space and had only been in a hands-on data role for about three years, yet it became increasingly clear after reviewing her background that she was drawing from a
diverse range of experiences from her research background to develop creative, forward-thinking and pragmatic approaches to solving data-specific problems.

advertisement

advertisement

"Not only was she described as a
sharp and creative thinker, but the work itself was also consistently called out for having an out-sized impact on overall product direction, sales, and strategic decision making at all levels of the
organization that led to real bottom-line results," Richardson said. "[She] demonstrates the influence that an entrepreneurial, bootstrapping approach to data collection and insights can make on
an organization, no matter the seniority or the number of years of experience on your resume."

Those who took the IAB Data Rockstar Awards also showed excellence in their field, Richardson
said. The finalists were evaluated based on demonstrated excellence, creativity, or forward-thinking approaches to solving problems in data science, as well as the impact their contributions have made
to their team, company, or the industry as a whole.

Selected by the Data Center Board of Directors were five winners who spend many hours daily delving into data: