If you are looking at marketing your business to new investors, attending a trade show should be your first thought. Or, if your business is fresh on the market you need to get it noticed by the right people as soon as possible. A trade show is your way of doing this, and it doesn’t necessarily have to cost you a lot of money. While we give you the tips on all you need to know about your first trade show, we’re also going to show you how to save some cash. Are you ready to the enter the business world as your own boss?

Tip 1: Book In Advance

If you’re attending a tradeshow, you need to book your spot, approximately one year in advance. The first point to think about here is that this will decrease the cost substantially. The second is that if you do this you are probably going to be booking a trade show before your company is open for business. But, that’s okay, especially if you have a fresh idea that you are preparing to introduce to the industry. Remember, it doesn’t matter if you are only just getting started. With the right idea, you can get the attention of the investors who can get your company to hit the ground running.

Tip 2: Lay Out A Clear Plan

You need to demonstrate to investors that your business is either already a successful venture or that with their help it can be. To do this, it’s important you have a clear plan to show the direction of your company and how their funding could help improve it. You also need to convince them of how investing in their company could be beneficial to them, not just to you. Talk to your colleagues and formulate a plan of attack. Don’t forget there are going to be a lot of start-up companies vying for the same investors as you.

Tip 3: Create A Stylish Booth

How much money and investment you put into your stall will depend on the funding you have available. But, if you don’t have a lot of spare funds, you can still have an eye-catching display. Though, it is important that your booth design looks professional. Make sure you pick your exhibit design carefully and choose a style that suits your company.

Tip 4: Personalised Merch

It’s quite easy to order personalised merchandise through an e commerce company online. If you have a logo, you can put it on pens, stress balls or even sweat bands. You can give these out to potential investors for free. It will make a big impression, showing you are already thinking in terms of success. It’s also a great little advertising technique and gives the investors something to hold on to as they consider the value of your pitch..

Tip 5: Take Action

Lastly, soon after the trade show you might get a call from an investor, willing to take the chance on your company. Don’t hesitate and accept the offer as soon as you can. Otherwise, they might move on to a more willing business. Good luck will all your future endeavours.