2017 PGA Merchandise Show

It's good to be back home after our third trip to the PGA Merchandise Show, also known as the Major of Golf Business. We're already prepping for next year and can't wait.

The show was full of the usual hustle and bustle. Celebrity sighting and encounters. Aside from all the fun, we got down to some serious business selling our NorCal Collection for Fall 2017.

The collection, full of soft, supple and sustainably sourced bamboo fibers, was a hit. Our Mavericks Bomber Jacket got a lot of attention for our customizable velcro badges and removable pocket.

In our third appearance at the show, we're humbled that our peers are taking notice. Our products were featured on LIVE TV on Golf Channel Morning Drive (1:22) and we had an extensive interview with PGA Worldwide Exhibitions discussing men's fashion trends, which is definitely worth a look to see how distinct our brand is compared to fashion brands like AG Green Label and Lacoste.