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Sunday, October 30, 2005

The Good and the Bad of SEO  From Googles Mouth! - by Rob Sullivan

I recently had the opportunity to ask questions of some Google staffers. There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

I have read and experimented alot with link exchanging. From what I can see the more links you trade with the better your site does. But if you want to see your Page Rank increase, get your site on a few sites with a very high page rank. My only issue is no one can truly explain how google measures this and what real importance it has because some sites appear in the top of google search results with no pr. So any information would be great or input. reciprocal link exchange