books.google.com - Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers,...https://books.google.com/books/about/Advanced_Web_Metrics_with_Google_Analyti.html?id=3OmIDmHgLH0C&q=campaign&utm_source=gb-gplus-shareAdvanced Web Metrics with Google Analytics