Linx and Magalu Partner to Increase Service Delivery

This new partnership will help ensure that Marketplace and Physical Stores are fully connected.

Linx, leading retail technology specialist, and Magalu,
Brazil’s leading retail digital platform, have just announced a partnership
that will allow Magalu marketplace sellers to use their physical stores as a
delivery option for their products sold on the company’s platform.

“We are making history by promoting a real Omnichannel
experience, connecting Magalu’s incredible audience with admirable brands that
have also turned the physical store into a showroom and distribution center,”
explains Jean Klaumann, vice-president of Linx Digital.

In
order to have access to this delivery model, the marketplace seller must be a
Linx OMNI OMS (Order Management System) user. With this partnership, the
consumer will be able to reduce delivery time and shipping cost when buying
their products. The solution gives customers access to geolocation data, which
shows the nearest stores that can deliver your product quickly and more
conveniently. If the option is to receive the purchase at home, sellers may use
the services of Magalu and Linx logistics partners.

This
experience became possible through Linx’s technology investments in the
Omnichannel project. The launching of this solution has enabled Linx to become
the largest benchmark on the subject in Brazil – and besides allowing several
leading brands to promote digital transformation in their relationship with
their consumers.

“Through technology,
we transformed Magalu in a digital platform. Now we want to help the analogue
seller to also become digital and raise the level of services they offer. With
this solution by Linx, analog companies will be able to make their physical
store catalog products available on Magalu’s sales platform,” says Leandro
Soares, Magalu’s executive director of marketplace. “Multichannel is another
very important point of our strategy. We know how much our customers like to
have the option to pick up in store and with this partnership we will offer
this facility at the sellers´ physical stores.”