Gumtree

cultivating customers

Arvato provides both finance and customer contact services to Gumtree.com, the UK’s number one classified and community website and part of the eBay Classifieds Group.

arvato’s initial brief was to manage back-office processes ensuring the enforcement of site policies, and to deliver a world-class customer service to buyers and sellers. This supported an increase in customer satisfaction to consistently reach more than 80%.

As Gumtree’s business continued to grow, it turned to Arvato to provide a quick and efficient process for improving cash flow. Arvato increased collection rates by more than 200% in a 12 month period and collected around 70% of outstanding debts within a short timeframe.

We supported an increase in customer satisfaction to consistently reach more than 80%.