3 Quick Tips to Keep Your Audience Engaged

You know, the yellow blob that eats every li’l niblet in sight, all while avoiding those pesky ghosts?

It’s a cornerstone of ’80s pop culture, and also an apt metaphor for the hostile landscape marketers have to deal with when it comes to their content.

Imagine your prospects as Pac-Man.

Hear me out.

Every direction they turn, there are ‘shady’ marketers chasing them and seemingly infinite “dots” of information—an email here, a blog post there, and a social media update in-between.

They’re gobbling up as much content as they can possibly stand.

And unlike Pac-Man, whose appetite is a-MAZE-ing (excuse the pun), your prospects will quickly reach the point of info-overload where they assume everyone is haunting them with malintent.

Honestly…

Think about how much information you get bombarded with on a daily basis!

It’s exhausting.

Meanwhile, your social feeds are brimming with “breaking” news, viral videos, and just about everything in between.

But, like it or not, it’s the lay of the land.

Information everywhere, all the time.

Now, this constant flood of content presents a huge roadblock for online marketers.

Your prospects are so overloaded with information that most of the time they’re going to lose interest, get distracted, and smash the “Back” button long before they finish reading or watching whatever they clicked on.

And for marketers like you and me, that means “game over.”

So, how do you ensure that your content actually gets consumed over the thousands of other things fighting over your prospects’ precious attention?

And most importantly…

Are your letting your content go to waste?

Here’s some food for thought:

Your prospects can only consume a finite amount of content per day.

As much the clock or their attention span’s will allow.

And you want to be part of that small percentage that gets gobbled up, rather than left behind.

Doing so is actually easier than you might think.

Despite popular belief, the key to fighting the epidemic of information overload isn’t being the loudest voice in the room—Far from it, in fact.

It’s about leading your readers from “Point A” to “Point B”

Many marketers make the mistake of trying to pull a bait-and-switch on their prospects to grab their attention.

But serving up clickbait and empty promises won’t get your content consumed…That’ll only label you as a spammer.

Instead, what you must do is craft content that caters to today’s microscopic attention spans.

So if your subheads stink, or if they’re not there at all, your content is sunk

Or you could pull quotes directly from your content that pack a punch in order to whet the appetite of your reader, like I did in the above.

Sometimes something totally unexpected can do the trick, too.

Remember that quote from earlier about the purpose of the first sentence being to get to the second, and so on?Apply those same rules to your subheaders.

Just like headlines…

Their function is to grab the attention of your readers

Since the rule of thumb is to insert a subheader or fragment every 300 words, there’s plenty of room to get creative.

But I’ll wrap these tips up with something that I’ve noted in the past:

Creativity is often overrated when it comes to crafting content.

Honestly, focusing on these tricks will put you way ahead of the game when it comes to the readability of your content.

Create an immediate connection.

Make them want to scroll.

Leas the to the end and then keep them coming back for more.

Keep ’em hungry.

You know, like Pac-Man.

It’s really that simple.

Is your content getting consumed?

These tips can be applied to every piece of content you create, time and time again.

Improving the readability or watchability of your work means more interested readers, more time spent on the page, and more engagement with your content.

And again, this applies to emails, blog posts, video, ads, all of it.

Regardless of your content strategy, consumption is everything when it comes to conversions.…

you know, the part where you turn your audience into customers.

But, the most important part of your content strategy is getting eyes on the page.

Because without an audience, none of this matters.

Which means you need traffic.

Thankfully…

Getting eyes on your content doesn’t have to be a headache!

In fact, I’d like to invite you to check out a step-by-step tutorial that reveals our exact advertising process in a 100% FREE online workshop, hosted by none other than Tim Erway, our co-founder and CEO at Elite Marketing Pro, who’s responsible for generating over 30 million dollars in revenue online (and counting).

You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.

In fact…

We’ve used the exact formula to turn a $10 test campaign into $141,246.30 in sales.

And Tim will show exactly how we did it.

So if you haven’t registered yet, what are you waiting for?

Pick a time that works for you to attend Tim’s traffic workshop right here.

Until next time,

Andrew Draughon

Director of Content

Elite Marketing Pro"

I hope you enjoyed this post from my guest-blogger Andrew. He really knows what he is talking about when it comes to blogging and content-creation so if you want more people to read all of your posts you should listen to him!

And check out this ﻿﻿f﻿ree webinar to learn how to get more traffic. It doesn't matter how good your content is if no one sees it, right?