Tuesday, June 6, 2017

Landor brands payment system Bharat QR

The Indian government has made great efforts to move the country from old paper-based currency to digital payment systems. One of those these new systems is Bharat QR, developed by Visa, Mastercard and National Payments Corporation of India. Back in February it revealed its corporate identity, developed by Landor Associates.

At the centre of the new logo is a combination of a QR code the rupee symbol, showing "a harmonious marriage between digital technology and physical money".

To bring this innovative concept to life, we created the logo using India’s national colors. Simple in form, the logo encapsulates the ease of using the service and collaborating between various partners. The stylized “QR” shows a harmonious marriage between digital technology and physical money. The result: a bold logo for a game-changing solution. - Landor