Welcome to the NMOA
direct marketing and mail order bookstore! We do our very best to
make sure the items featured here provide you with the best possible information available for your
direct marketing and mail order success. Topics include: E-commerce and
Web Marketing,
Catalog Marketing, Direct Mail, E-mail Marketing, Mobile Marketing, Affiliate Marketing,
Mail Order Advertising, Database Marketing, Search Engine Optimization
(SEO), Social Media Marketing, Public Relations and
Publicity. If you don't see what your looking for, just
give us a call or email and we'll try to find it for you.

Please support us with your patronage. If you do, we will bend
over backwards to make you happy. At the NMOA we have real people here to serve
you, with real experience to help you. If you have questions
regarding any product in our bookstore, or can't find what you are
looking for, please contact our headquarters at
1-612-788-1673. Or email: info@nmoa.org You can order on-line or
by calling us.

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Guaranteed!

Shop for Direct
Marketing Books and Reports by Topic, Below.
Special Bonus! Free Subscription to
the NMOA newsletter with any purchase. A
$99.00 value FREE!

Please click on a section, or scroll down to view all
available books and reports; then click images or links
for complete details of each book or report.

Asinine Advertising
Herschell Gordon Lewis, the Curmudgeon-at-Large has done it
again…this time with a scathing analysis of how bad
advertising--based on false notions of "creative, over-produced
and under-thought-out sales appeals, and just plain stupidity and
dishonesty--are costing all of us--business people and consumers,
sellers and buyers--a lot of money needlessly.
Check it out:
Asinine Advertising

Affiliate Marketing

How to Make Money With Affiliate ProgramsAffiliate marketing offers entrepreneurs a great method for
earning money with little or no investment...and has
enough potential to make it worthwhile for an established corporate
executive to get involved. This special report outlines 6 methods for
using affiliate programs for making money starting from scratch or
from a current customer base.

Association Programs and Services

Promote your company
and Publish Your Company NewsIf you have marketing related news about your company, service, or
product - you can get your press release published on
www.DirectMarketingNewswire.com for just $3.00. This comes with
two links. If you want a picture included, the cost is just $5.00.
With this unique service you gain valuable exposure for yourself and
also links to your website for Search Engine
Optimization (SEO).

Reseller MembershipIf you
sell products to the consumer at a retail level you may qualify for a
free membership.

Catalog Marketing and Catalog Directories

The National Directory of Catalogs
This directory is the premier source of information covering the
mail order catalog industry. It is the source that business
professionals and librarians have come to rely on for accurate
information on the thousands of catalog companies operating in the
USA.

The Catalog Strategists Toolkit
Here it is at your fingertips and at your keyboard -- all the
forms, charts, checklists, and spreadsheets--everything you will
need to start a new catalog or manage an existing catalog more
profitably.This is an important book for those that have e-commerce web
catalog sites too!

Copywriting (How to write advertising)

199 "Starts" and "Stops" for Successful Sales
LettersFrom the NMOA archives, this is a powerful compilation
of tested ways to get your prospect's attention, "forcing" him or
her to read your message and to take action. You will acquire, in
these pages, a practical method for strengthening the most
important parts of a sales letter: the opening and the closing.

How To Write Successful Pay Per Click (PPC) Ads! The Success
of Your Entire Online Campaign Hinges on how Effective Your PPC
Copywriting Is! Almost all online advertising revolves around a
two-step strategy. The first step is creating short PPC ads that grabs
a person's attention and makes them want to know more so they click on
this ad to get the full story. If you can't get them to click on these
first ads, nothing else you do will matter.

Writing
With Keywords. Copywriting is one of the most important
factors in obtaining high search engine rankings. Search engines are
inherently "text reading machines" that judge your website's relevancy
-- and rank it's importance -- based on what you write. The better you
are at writing copy with keywords, the better your search engine
ranking will be in the long run.

On the Art of Writing Copy
YOU HAVE IT ALL RIGHT HERE -- everything you need to write more
powerful, more profitable copy. It’s the Master Work by the world’s
master copywriter. If you have any interest in the power of the
written word…or any control over what those words are supposed to
accomplish…you’re about to choose the right book.

Sure You Can Write Great Sales Letters
A short guide to getting through the "bale of mail" people are
receiving daily. From Bob Westenberg, an outstanding letter-writing
specialist who has had nearly half a century of experience at
producing results for clients of all kinds. It's practical and basic
and usable...right away...not "blue sky" and theory.

Direct Mail

The
3D Direct Mail Sales Explosion System Explode Your
Direct Mail Results Using 3D Techniques!
If you're a company that has lower volume direct mail needs, say 5,000
piece mailings or less, there is no better way for you to skyrocket
your sales results than using 3D Direct Mail techniques. What some
call 'lumpy mailings.'

To be successful with direct mail, you must be able to get noticed
and be remembered---3D mailings is a proven method for doing it.

Database of Major MailersThe
Database of Major Mailers -- Information that guarantees success! The
most powerful database on direct mail ever created! Whether
you’re a supplier of direct mail services looking for clients or a
direct mail marketer looking for promotional ideas, the Database of
Major Mailers and What They Mail can provide you with the information
you need to get your job done.

Who's
Mailing What!– The world’s most complete library of direct mail and email
samples, Who’s Mailing What! is truly a one-of-a-kind resource. The
leader in direct mail intelligence for over 25 years, Who’s Mailing
What! now includes email campaigns allowing you to track marketing
campaigns across channels … follow your favorite companies … study
the direct mail controls … get copy and design ideas … and actually
see PDFs of the direct mail packages and emails with a click of the
button!

Open Me Now: Direct Mail Envelopes
That Work and Those That Don'tStill need convincing that the
old saying "You don't get a second chance to make a first impression"
is still true? The evidence is as near as your mailbox. Every year,
more than half a billion pieces of perfectly good direct mail pieces
are tossed into the wastebasket without ever getting opened.

Direct and Digital Marketing Research

The DMA Statistical Fact BookThe
definitive Source for Direct Marketing Benchmarks. Get answers to
your most pressing questions in this powerful collection of DMA's
most frequently requested data, statistics, benchmarks,
projections, and analysis in one easy-to-read resource. This
brand-new edition includes expanded coverage of evolving digital
media, including mobile, search engine marketing, social media,
and more.

The
Power of Direct MarketingIn these challenging economic times, get access to powerful
statistical evidence to fortify your decisions and justify your
expenditures! The Power of Direct Marketing provides top-line
comprehensive analyses and forecasts from the DMA/Global Insight
economic model on the impact of direct marketing across all industries
and sectors of the economy.

Digital Marketing Practices and Trends Direct marketers have
always adapted to take advantage of the latest media technologies.
With the continued emergence and development of online and mobile
channels, staying on top of trends has never been harder to do.

Hispanic Direct Marketing: Techniques &
Best PracticesHispanic Direct Marketing: Techniques & Best Practices will provide
you with current benchmarks and best practices on the use of direct
marketing methods for reaching the Hispanic audience.
This report contains expert analysis on Hispanic marketing. PSA and
Zubi Advertising partnered with the DMA on this project. They draw on
their expertise and experience to provide insight into the findings.

Direct Marketing, Database and Mail Order Strategy and Tactics

Direct
Marketing Toolkit for Small and Home Business.
Direct marketing is the best way to start a build a business. This
book gives you a detailed (but understandable) overview of tactics
and techniques for using the web, catalogs, direct mail,
classified ads, free publicity, newspaper & magazine advertising,
and other direct marketing methods to start and build your
business! This is the first book to read if you are just starting,
or recently started a business, or have less than 5 years of
practical marketing experience.

Creative Strategy In Direct and Interactive Marketing
To become a successful direct and interactive marketer, it is vital to
stoke your creative fires: to move beyond the obvious formula and
format to discover fresh words and pictures that overcome inertia and
incite prospects to action. The all-new third edition of Creative
Strategy in Direct and Interactive Marketing has been totally revised
to address the new issues of interactive marketing media and
integration and convergence of all media.

Contemporary Database Marketing
Customers--not one-time buyers, but people who make repeat purchases--
are the basis of virtually every profitable business. And the key to
turning prospects and one-time buyers into real customers is making
the right offer to the right prospects at the right time. That has
been always been important, but in today's market it is a mandatory
survival skill.

Direct Marketing Strategies
A collection of author Jeffrey Dobkin's articles on marketing and
direct marketing. In his own ultra-smooth conversational style of
writing, the well-seasoned marketer makes sure this book is a
reference tool that belongs in every business library.

Successful Low Cost Direct
Marketing MethodsA handbook of highly effective marketing and
direct marketing methods. If you have an idea or product to market,
you’ve come to the right book. This manual is magic. It shows you
step-by-step one of the most effective ways to market a product with
little money. No experience is necessary. And no selling phone calls
are needed—ever.

How to Market a Product for Under $500!
Money is not the criterion for the successful launch of a new product.
Everything you need to know to bring your product to the attention of
a national marketplace for under $500 is included in this book. This
book will make your marketing EASIER, FASTER, and CHEAPER than ever!

Uncommon Marketing Techniques
No history—no theory—no BS, just practical examples and ideas you can
use right now. Make your phone ring with faster, easier, more
effective methods—yet lower your costs. Includes over 33 of Dobkin’s
most often requested "how-to" articles for small and medium sized
businesses.

Billion Dollar MarketingFrom The Man
Who Revolutionized 20th Century Mail Order Advertising! Originator of
Book-of-the-Month Club and the Negative Option Plan! Member of
Copywriters & DMA Hall of Fame! One of the first NMOA advisors! A
collectors item!

The New
Marketing Conversation: Business and marketing executives have
realized for a long time that it’s a new day in marketing. Customers,
both potential and actual, don’t want to be talked at or preached to,
or put at the center of a bull’s eye. They want to be engaged, to make
their needs and wants known, in ways that suit their particular needs.
The New Marketing Conversation gives the reader a strategic
blueprint for creating the kinds of dialogs customers want in ways
that those customers want to be engaged.

Accountable Marketing: The
Economics of Data-Driven MarketingThe search for greater
efficiency and the elimination of waste have been the two eternal
targets of corporate management. But despite such new ideas as
Customer Relationship Management, marketing has been relatively immune
to such efforts. But that has changed. Marketers are searching for new
metrics and new models for cutting waste and improving efficiency.

Marketing MayhemWhat is
Marketing Mayhem? In the simplest terms, it is the mindless marketing
that has been draining profits, wasting productive energy, and
creating strategic and tactical confusion in just about every type of
business.Why is this happening? Here are a few specifics: * Mindless use
of technology * Imaginative sterility * Misleading and confusing use
of language * Taking customers for granted

Direct
Marketing and Business Books by Bob Bly
Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has
written copy for more than 100 companies including Boardroom,
Phillips, IBM, Medical Economics, AlliedSignal, and Lucent
Technologies. He is the author of more than 60 books and a columnist
for DM News and Early to Rise. He is the author of what many consider
to be the "Bible" of copywriting, The Copywriter's Handbook, published
by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a
single copywriter whose work would not be improved by reading this
book. And that includes me." Visit this page to find details about his
books.

National
Mail Order Association has partnered with Lorman Education
Services to provide continuing education in a variety of topic
areas. The NMOA is dedicated to providing cost-effective training
opportunities that meet the needs of our members and enhance their
skills, knowledge, and competencies. Visit the classes available
here:
http://www.lorman.com/training/NMOA

Copywriting Courses 'and more' by the American Writers and Artists Inc.
American Writers and Artists have a wide range of instructional
programs for learning how to make a high income from writing
advertising copy, sales letters, graphic design and much more.
This link will bring you to a website that gives you course titles
and short descriptions of each course that is available from the
AWAI. For complete details of each course and ordering
information, just click on the link at the end of each
description. These courses have very high ratings from people that
take them. See the site.

Internet, Interactive and Web Based Marketing

Successful E-Mail
Marketing Strategies -- From Hunting to Farming When it first came on the scene in the
early to mid 1990s, email marketing was the hottest, most productive
marketing tool on the map. Response rates and profits were many times
greater than snail mail and other forms of selling. Then things
changed. Response rates have dropped precipitously, and general
productivity has evaporated.

High
Performance Interactive MarketingDevelop high-level strategies that
help you read the big picture and drive more customers to all of
your locations, both brick-and-mortar and digital. Improve your
marketing focus with smart tactics that merge new technologies
with shifting market demands. Develop the instincts and insights
for moving quickly and intelligently to seize profitable new
opportunities and avoid costly mistakes in this dynamic new
marketing world.

How to Make Money With Affiliate ProgramsAffiliate marketing offers entrepreneurs a great method for
earning money with little or no investment...and has
enough potential to make it worthwhile for an established
corporate executive to get involved. This special report outlines
6 methods for using affiliate programs for making money starting
from scratch or from a current customer base.

Marketing Convergence
Marketing Convergence: How the Leading Companies Are Profiting from
Integrating Online and Offline Marketing Strategies will enable you to
market your products and services more effectively using the Internet.
You will increase your organization’s profitability because you’ll
know how to navigate the minefields of online, interactive, and
traditional marketing.

Creative Strategy In Direct and Interactive Marketing
To become a successful direct and interactive marketer, it is vital to
stoke your creative fires: to move beyond the obvious formula and
format to discover fresh words and pictures that overcome inertia and
incite prospects to action. The all-new third edition of Creative
Strategy in Direct and Interactive Marketing has been totally revised
to address the new issues of interactive marketing media and
integration and convergence of all media.

Digital Marketing Practices and Trends Direct marketers have
always adapted to take advantage of the latest media technologies.
With the continued emergence and development of online and mobile
channels, staying on top of trends has never been harder to do.

Public Relations and Publicity PRimer
Public relations doesn’t need to be
painful. In fact, it can be fun! After all, what’s more rewarding
than promoting your own business? You know your business better
than anyone, but knowing HOW to promote it is the key. That’s
where our Public Relations PRimer can help.

Direct
Marketing Toolkit for Small and Home Business.
Direct marketing is the best way to start a build a business. This
book gives you a detailed (but understandable) overview of tactics
and techniques for using the web, catalogs, direct mail,
classified ads, free publicity, newspaper & magazine advertising,
and other direct marketing methods to start and build your
business! This is the first book to read if you are just starting,
or recently started a business, or have less than 5 years of
practical marketing experience.

Entrepreneur and New Business Package
Education and information are the most important factors to
success in any direct marketing endeavor. We cannot guarantee
success but we can guarantee that you can save thousands of
dollars and maybe years of time by getting off to an educated
start. This package includes the Direct Marketing Toolkit book,
Professional Wholesale Resource Guide and much more to help you
start your business faster and easier.

How to Make Money With Affiliate ProgramsAffiliate marketing offers entrepreneurs a great method for
earning money with little or no investment...and has
enough potential to make it worthwhile for an established corporate
executive to get involved. This special report outlines 6 methods for
using affiliate programs for making money starting from scratch or
from a current customer base.

Wholesale
Resources

NMOA Professional Wholesale Resource Guide
No matter what method you use to sell…catalog, website,
newspapers, magazines, television, direct mail, Internet auctions.
kiosk, or retail store…sourcing the right products at the right
price is vital to your success. And it doesn't matter what type of
products you sell or want to sell, this NMOA guide covers it all
including a large chapter of drop shipping wholesalers.

Publications From Other Sources
These publications are not purchased from the NMOA Bookstore, the
links will take you to the publishers site to order.

Copywriting and Business Books by Bob Bly
Bob Bly, the man McGraw-Hill calls 'America's top copywriter.' Bob has
written copy for more than 100 companies including Boardroom,
Phillips, IBM, Medical Economics, AlliedSignal, and Lucent
Technologies. He is the author of more than 60 books and a columnist
for DM News and Early to Rise. He is the author of what many consider
to be the "Bible" of copywriting, The Copywriter's Handbook, published
by Henry Holt & Co. The legendary David Ogilvy says: "I don't know a
single copywriter whose work would not be improved by reading this
book. And that includes me." Visit this page to find details about his
books.

Copywriting Courses 'and more' by American Writers and Artists Inc.
The highly regarded organization of
American Writers and Artists have a wide range of instructional
programs for learning how to make a high income from writing
advertising copy, sales letters, graphic design and much more.
This link will bring you to a website that gives you course titles and
short descriptions of each course that is available from the AWAI. For
complete details of each course and ordering information, just click
on the link at the end of each description. These courses have very
high ratings from people that take them. See the site.

Get Rich CLICK! The Ultimate Guide To Making Money on the
Internet"With so much noise in the Internet business sector, it’s
refreshing to see practical advice from someone who has been
there, done that. Marc Ostrofsky’s Get Rich Click lays out an
easy-to-navigate blueprint to making money online for anyone with
a dream and a willingness to work the plan. Packed with
checklists, bullet points and no-nonsense advice from someone who
has made millions online, this book is a no-brainer for anyone
wanting to mine gold from the Internet."
– Joel Comm, New York Times best-selling author of Twitter Power

Discover How Just One Good Product Can Make You Financially
Independent! In just 4 simple steps... I'll show you
how to find "abandoned" products (that are just sitting on a
manufacturer’s shelf), obtain the exclusive rights, and sell them
for BIG profits. It's easier than you might think. Hands down, the
best way to become financially independent is by controlling a
product (either by owning it or controlling the exclusive rights).
That way, every time the product is sold -- anywhere in the world
-- part of the profits come back to you.

Hot Button Copywriting Twenty-five years ago, Denny Hatch
pioneered the study of direct response copy. He started collecting
direct mail packages and tracked those that came in over and over
again. Today, the
Who’s
Mailing What! Archive contains pure marketing gold—nearly
1,000 Grand Control mailings in more than 200 categories that were
received continuously over three or more consecutive years. What
do these hugely profitable mailings have in common? They rely on
the seven key copy drivers: Fear – Greed – Guilt –
Anger-Exclusivity – Salvation – Flattery. These are the
emotional hot buttons that make people respond—order goods and
services, donate money to charities and send for more information.