WEBSITE DESIGN SERVICES
AND CONSULTING

Website Design is Much More than just Building
Pages that Look Nice...

Many Internet Marketing and Senior
Management people create a new website design based solely
upon how it looks. This is a serious error! Almost as much
time needs to be invested into the pre- website design phase
as the time it takes to actually code the design. A
thorough discussion regarding the type of visitors who will
be landing on the website as well as their motivation is
needed. We must "get into the minds" of the people
who will be visiting your website.

We help you research and identify more
about your prospective client than most designers. In
fact, many of our website design clients come to us for
the "fact finding" phase even if they use their
own in-house design team. We consult with your team to
ensure that the design will meet your Internet
Marketing goals using our
website
analytics techniques. .

Our approach to providing successful design services works! Let us show you and your Internet team what we can do to help you create a website design services program. Contact
us for more details...

Know Your Prospect's
State of Mind...
Website design services start with thinking about the State-of-Mind
that most of your website visitors are in before they land
on your web pages. Try to incorporate color, headline copy
and text that make them feel comfortable.

Are people finding your website in a
positive or negative frame of mind? Are they looking to "fix"
something or are they looking to buy something new? Do
most visitors land on your website wanting: 1)
information, 2) a "quick fix", 3) a bargain, 4)
a large selection, 5) or a phone call, etc.? It is
imperative to know the answers to these and many other
questions BEFORE you start your website design. Not doing
so will limit your conversion rate i.e. leads, sales, ROI
and more!

Make it Easy to Find
What Visitors are Looking For...
You have about 8 seconds or less to engage them and
get them to possibly take some sort of action. It could be
as simple as going to the next page or possibly making a
buying decision. Website visitors are self-centered. Don't
try to be cute with your messages. Recognize who they are
and what they are about... then lead them into the site by
understanding their needs and wants. Website design has a
large impact on this phase of the process.

Make sure the navigation within the
website design is clear and follows the visitor's
anticipated path through the website is designed into the
pages. When visitors land on your website, they have very
little time to read what you say. They have a need for
information or a product and don't want to listen or read
your verbose descriptions and comments.

Establishing Successful
Call-to-Action...
Turning a visitor into a prospect is a critical action in
website design. How will you engage them and make them smile
[even if only a little bit]? Once they know that you
understand their needs and wants, they will follow your CTA
direction. Visitors want to feel confident in contacting you
for a service. They also want to know that the product they
are about to purchase will be delivered without a hitch.

We recommend you don't leave all the
creative thinking up to the website designer or
programmer. The Internet marketing team needs to think
about all the clever ways they have seen other company
[whether or not they are in your business] get website
visitors to follow their lead to a conversion point within
the website design. Further, call-to-action statements are
critical to the success of any website design. It is the
obvious next step that a visitor should take to obtain
what they are seeking. Just guide them in a manner that is
more telling rather than selling. Don't be afraid to be
assertive here.

Check the Competition...
Always look at your direct online competitor's website
design criteria before starting to design or re-design a
website. Look for common design practices used to
see if they are delivering good Internet marketing
techniques to their potential clients. We also recommend you
visit some of the best known company's websites. They often
are leaders in their fields due to branding techniques and
they frequently use behavioral scientists to determine a
potential visitor's frame of mind when they land on the
website; thus they provide the Internet marketing team and
website design group with valuable insight.

Designing a Website with the End
Purpose in Mind at ALL Times is
Critical to a Website's Success...

Website Design Services
Guidelines:

Internet Consulting and Coaching, Inc. is a website design company based on Long Island, NY specializing in improving client website and business performance through custom programming. Our solutions use unique design services techniques focusing on specialized guidelines that are proven to be effective. All programs are designed by well-informed professionals trained in delivering results. We provide state-of-the-art services tested and accepted by the industry. Each website design services program involves initial design, training, and coaching created under confidential terms with our clients.