Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.

Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertisements reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.

For the purposes of geotargeting, the term “Russian regions” shall refer to constituent entities of the Russian Federation, as well as to the cities of the Russian Federation to which geotargeting setting is applicable. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region.

While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause of the Resolution):

Behavioural retargeting:
– Delivering advertising materials to users who have visited one of the advertiser/s sites specified when ordering the services (the target users are determined via a Metrica counter code installed on the advertiser’s web sites, hereafter referred to as “the Yandex code”). This targeting can only be set if the number of unique visitors to the advertiser’s site for the past 30 (thirty) days before the intended campaign start date has been no less than 20 000 (twenty thousand).
– Behavioural retargeting from the Yandex’s services — the ads will be delivered to users who have already visited some sections of the Yandex’s services: Market, Auto, Realty, News. The advertiser’s selection of sections is subject to an agreement with Yandex. This targeting can only be set if for the last 30 (thirty) days before the intended campaign start date the number of users who demonstrate target behaviour has been no less than 20 000 (twenty thousand).

Service Segments “Audiences”. The segment is generated by the advertiser using the “Audiences” service (https://audience.yandex.com). Using the settings is only possible when the number of unique users per segment / number of segments have been added to the advertiser using the service “auditor” will be no less than 20 000 (twenty thousand) people. The other parameters (including the name of the segment / group segments) segment and ways of its use are determined independently by the advertiser Web front-end.

Search retargeting — targeting users based on the search terms they used; this setting is provided on request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group (light TV viewers — watch TV less than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group (heavy TV viewers — watch TV more than 6 (six) hours a week). The target group is determined by Yandex via online behaviour analysis using Crypta technology.

Targeting by categories of users upon the advertiser’s request. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Targeting for cinema-goers — advertising materials are displayed to users who buy tickets on the Yandex services, look through the films’ schedule, show their interest in new movies.

Local geographic targeting — advertising materials are displayed to users whose geographical location within a city/region is specified by the advertiser.

Settings applicable only to display advertising materials on mobile devices and/or mobile applications (if applicable):
– Mobile operators — advertising materials are displayed only on smartphones, phones and tablets of subscribers of certain mobile operators (provided that such devices can display advertising materials in the relevant format);
– Operating systems — advertising materials are displayed only on smartphones, phones and tablets with certain operating systems; advertising materials are displayed provided that such devices can display advertising materials in the relevant format;
– Mobile device manufactures — advertising materials are displayed only on smartphones, phones and tablets of certain brands (provided that such devices can display advertising materials in the relevant format);
– Connection type — advertising materials are displayed only on smartphones, phones and tablets with a certain type of Internet connection (2G, 3G, WiFi, Ethernet);
– The setting of banner display to potential users of the advertiser’s mobile applications is available. Such users shall be identified by Yandex automatically using the Crypta technology (https://yandex.com/company/technologies/crypta/) based on the analysis of their Internet behavior.

Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. The target group is determined by Yandex via online behaviour analysis using Crypta technology.

Weather parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Temperature parameters targeting is automatically determined by Yandex.Weather. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Music genres targetings:
– Targeting genre “Pop”. The genre “Pop” includes pop, estrade, latin folk. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
– Targeting genre “Rock”. The genre “Rock” includes metal, punk, postrock, hardcore, ukrrock. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
– Targeting genre “Electro / Dance Music”. The genre “Electro / Dance Music” includes techno, disco, sport, dance, electronics, house, trance, dnb, dubstep, industrial, dub. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
– Targeting genre “Light Music”. The genre of “Light Music” includes jazz, lounge, relax, classical, blues, conjazz, tradjazz, country, meditation, reggae, romances. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
– Targeting genre “Chanson”. The genre “Chanson” includes chanson, bard music, Russian bard music. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.
– Targeting the genre of “Rap”. The genre “Rap” includes Russian rap, rap, rnb. The advertising materials will be delivered on Yandex.Music and Yandex.Radio services after songs of the according genre.

Segments of the data providers (DMP) — segments of partner data management platforms (Data Management Platforms) — specialized systems — suppliers of segmented data. The segments are selected by the advertiser through the service Yandex.Audience (https://audience.yandex.com/). The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.Audience (https://audience.yandex.com/) and is available to the advertiser when selecting a segment. The cost of using the setting is determined separately from the cost of services on placement of media advertising.
The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.

Targeting by flight direction — advertising materials are displayed to users of Yandex.Flights whose flight direction matches the direction specified by the advertiser.

If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.

If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one (i. e. multiplied by one another).

Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.

Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement.

In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles, hryvna), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.

The seasonal rate for all the Yandex services related to placement of advertising materials in the Internet (unless otherwise agreed in this Resolution and/or in the Yandex Europe AG Marketing Policy for 2019) shall be as follows:

Month

Rate

January

0,7

February

0,8

March

1

April

1

May

1

June

1

July

1

August

1

September

1,3

October

1,3

November

1,3

December

1,3

If the conditions of advertising material placement do not explicitly specify otherwise, geotargeting shall apply to the whole territory of the Russian Federation.

The services of display advertising placement shall be rendered in compliance with the terms and conditions set out in the document “Procedure for placement of display advertising materials on Yandex internet display places” published in the public domain in the Internet at: https://yandex.com/legal/media_procedure_ch/.

The cost of display advertising placement indicated on https://yandex.com/adv/ is determent by Yandex and the advertiser separately.

For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format will be understood as formats in which ad materials “X pixels” in size will occupy 100% of the width of the user’s screen. For the purposes of this point, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.

If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available in the Internet at: https://yandex.com/adv/requirements/html5.

If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.

Advertising materials shall meet the requirements stated in “General rules for advertisers creating advertising materials for the Yandex.Afisha service” publicly available in the Internet at https://yandex.com/adv/requirements/afishareq.

When providing services related to the placement of display advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is cancelled) and may be used by the advertiser only through placement of advertisements in the format of display advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) — to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.

Geo for the product “Main page. Winter. Moscow and Moscow region” is Moscow and Moscow region.

When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.

If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).

For the product “Main page. Winter” advertising materials are placed in all Locations specified in Table 1 for the product “Main pages. Winter” with no choice of Locations available.

It is possible to change the placement duration as agreed with Yandex.

Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.

Services specified in Table 1 are provided from January 1, 2019 to February 10, 2019 (inclusive).

When rendering the services listed in Table 2, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.

If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).

It is possible to change the placement duration as agreed with Yandex.

For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.

728×90 for Yandex home page and 320×67 for the mobile version of Yandex home page

8 000

180

1 440 000

1 week

Dynamic placement.

For Packages “Newbie” and “Newbie. Home pages” geo — Russia with no option for change.

For Packages “Newbie Moscow and Moscow Region” geo — Moscow and Moscow Region with no option for change.

The packages “Newbie” listed in Table 3 are meant for first-time advertisers. For the purposes of this order, the “first-time advertiser” shall mean an advertiser, which, prior to rendering any services by Yandex as part of “Newbie”, has not placed, independently or through third parties, media advertising on Yandex Home Page in 2018 and/or 2019.

One advertiser can purchase no more than one “Newbie” package from Table 3 during 2019.

For the product “Newbie. Home pages” advertising materials are placed in all Locations specified in Table 3 for the product “Newbie. Home pages” with no choice of Locations available.

When rendering the services listed in the Table 3, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options.If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options (for example, the advertiser chooses two options specified above and provides three banners for placement).

It is possible to change the placement duration as agreed with Yandex.

For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.

Package “St. Petersburg and the Leningrad Region 4 Million Impressions”

728×90

4 000

190

760 000

1 week

Package “St. Petersburg and the Leningrad Region 4 Million Impressions”

728×90 with a 640×360 to 1200×675 drop-down box

4 000

285

1 400 000

1 week

Package “Regions 2,5 Million Impressions”

728×90

2 500

190

475 000

Maximum 4 weeks

Package “Regions 2,5 Million Impressions”

728×90 with a 640×360 to 1200×675 drop-down box

2 500

285

712 000

Maximum 4 weeks

Dynamic placement.

Only one package from each pair of packages indicated below can be displayed during one week of placement at Yandex Home Page:– “Moscow and the Moscow Region 5 Million Impressions” or “Moscow and the Moscow Region 5 Million Impressions” with a drop-down box– “St. Petersburg and the Leningrad Region 4 Million Impressions” or “St. Petersburg and the Leningrad Region 4 Million Impressions” with a drop-down box– “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box

For Packages “Regions 2,5 Million Impressions” geo targeting at four regions during one week, or up to four weeks with geo targeting at one region is available. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.

When rendering the services listed in the Table 4, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings.If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings (for example, the advertiser chooses two settings specified above and provides three banners for placement).

It is possible to change the placement duration as agreed with Yandex.

For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.

When calculating the cost seasonal rate applies.

Month

Rate

Month

Rate

Month

Rate

January

0.7

May

1

September

1.3

February

0.8

June

1

October

1.3

March

1

July

1

November

1.3

April

1

August

1

December

1.3

For Packages “Regions 2,5 Million Impressions” or “Regions 2,5 Million Impressions” with a drop-down box, it is possible to change the number of regions and the length of placement specified in paragraph 3 above, in agreement with Yandex.

Advertising materials are placed in all Locations specified in Table 5 with no choice of Locations available.

Yandex does not guarantee impressions in Locations specified in Table 5.

When rendering the services listed in the Table 5, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options. It is possible to change the placement duration as agreed with Yandex.

It is possible to place the following formats of promotional materials: 728×90 with a 640×360 to 1200×675 drop-down box for the Yandex Main page and 320×67 with a 320×67 to 1080×82 drop-down box for the mobile version of Yandex main page using the multiplier of 1.5.

For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box, the disclosure unit by clicking on the banner 728×90 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Yandex is entitled to change formats of ad materials and CPM after informing the advertiser.

Available options:a. Mobile operating systems;b. Sociodemographic targeting (can be applied in agreement with Yandex);c. Search retargeting (can be applied in agreement with Yandex);d. Targeting by categories of users (can be applied in agreement with Yandex);e. Audience interests (can be applied in agreement with Yandex);f. Service Segments “Audiences” (can be applied in agreement with Yandex).

Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

For the service to be rendered, the advertiser shall provide 640×134 banners. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.

When calculating the cost of services, no seasonal rates apply.

It is possible to change the placement duration with the prior approval of Yandex.

Available settings:a. Mobile operating systems;b. Sociodemographic targeting (can be applied in agreement with Yandex);c. Search retargeting (can be applied in agreement with Yandex);d. Targeting by categories of users (can be applied in agreement with Yandex);e. Audience interests (can be applied in agreement with Yandex);f. Service Segments “Audiences” (can be applied in agreement with Yandex).

Maximum two settings specified above may be applied at the same time, one of them is Mobile operating systems. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

In order to provide the services herein the advertiser provides banners of the following format — 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above.

When calculating the cost of services, no seasonal rates apply.

It is possible to change the placement duration with the prior approval of Yandex.

Reservation of the package “Early Riser. Mobile Version. Home Page”:a) Temporary reservation. The cost of services specified in Table 3 shall be calculated at the time temporary reservation is set and shall be valid while temporary reservation is valid. During the term of temporary reservation (48 hours) the advertiser can convert temporary reservation to constant reservation preserving the cost (status “Order”) or cancel reservation. Once expired, reservation is cancelled automatically.b) Services reserved as per subcl. a) above can be ordered by converting temporary reservation to the status “Order”.c) It is only possible to change parameters of placement (scope of impressions, dates of placement, targeting, etc.) when cancelling the reservation/Order.

CPM (RUB, excluding VAT) for services specified in Table 3 shall be calculated as follows:CPM = 120 + 120*[extra charge %]/100, where[extra charge %] = [reserved scope of services, ths. impressions]/[overall total of services, ths. impressions]*70 rounding up to an integer.Where:[reserved scope of services, ths. impressions] is the total number of reserved services specified in Table 3 during the period of provision of ordered/reserved services set by the advertiser. When calculating this index, one shall take into account services specified in Table 3, which are already temporarily reserved and/or ordered by advertisers.[overall total of services, ths. impressions] is the overall total of services specified in cl. 1 of section I of the Order, which can be rendered to all advertisers during the period of provision of ordered/reserved services set by the advertiser. This index is calculated based on analytical data of Yandex.

In order to provide the services herein the advertiser provides banners of the following format — 640×134 pixels. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 3 above.

When calculating the cost of services, no seasonal rates apply.

It is possible to change the placement duration with the prior approval of Yandex.

120 + the cost of using a segment of data providers (DMP) (in the case of using the corresponding setting)

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. Frequency can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.

Geotargeting – Russia. It is possible to configure geographic targeting to regions of Russia.

If the advertiser use the "Segments of the data providers (DMP)" setting, CPM (RUB, without VAT) for the services specified in Table 1 is calculated according to the following formula:
a. CPM = 120 + the cost of using a segment of the data providers (DMP), where
the cost of using a segment of the data providers (DMP) – the cost of using a segment of the data providers (DMP) selected by an advertiser, which is specified at Yandex.Audience (https://audience.yandex.ru/) and is available to the advertiser when selecting a segment. The intersection and the union of the segments of the data providers (DMP) are impossible.

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

Maximum two options listed in cl. 5 may be applied at the same time, one of which being a geographic targeting. For “Fixed CPM. All formats. Mobile + Smart TV.” maximum four options listed in cl. 5 may be applied at the same time, three of which being a geographic targeting, Devices and software targeting and Operating systems.

It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.

As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.

As agreed by Yandex, it is possible to disable impressions in interstitial format.

Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

When calculating the cost of services seasonal rate applies.

Month

Rate

Month

Rate

Month

Rate

January

0.7

May

1

September

1.3

February

0.8

June

1

October

1.3

March

1

July

1

November

1.3

April

1

August

1

December

1.3

For the product “Fixed vCPM (viewable). All formats. Desktop” the advertisement of the advertiser is counted if more than 50% of the area of the video is displayed in the field of view for at least 2 seconds.

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video is displayed at the relevant page.An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.The format of placed advertising materials shall be determined by Yandex unilaterally.

As agreed by Yandex, it is possible to disable impressions in interstitial format.

As agreed by Yandex, it is possible to disable impressions in inpage format.

Maximum three options listed in cl. 5 may be applied at the same time, two of them being geographic targeting and targeting by devices and software. If you select Operating systems at the same time did not use more than four types of settings listed in cl. 5, with three of these should be geographic targeting, targeting by device and software at smartphones and tablets and Operating systems.

As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.

Advertising materials shall be displayed and the cost per impression shall be determined as follows:a) The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 2), in view of the options stipulated in cl. 2, 3, 4, 5. The bid may not exceed RUB 1000 (excl. VAT).b) The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 2).c) Bidding step = RUB 1 (one) per thousand impressions (excl. VAT).

Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

An inpage video is a commercial that is played at text pages of Yandex Video Network websites provided that more than 50% of the area of such a video commercial is displayed at the relevant page.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application.

The advertiser’s commercial is regarded as displayed, if the user sees the commercial out.

As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network.

Dynamic placement. The recommended frequency is set to the default of RF=3 per day. Frequency can be set as agreed with the advertiser.

Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

It is possible to pin a multi roll as a pre-roll (a commercial is placed before an advertising movie trailer is shown) using the multiplier of 1.3.

Ad format:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in subclause 2 below. The running time of the video commercial is max 30 (thirty) seconds.

Advertising materials are placed:– online TV service.

Dynamic placement.

Geotargeting — Russian Federation. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1.2.

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds.

Advertising materials are placed in the game video content:– on the main page of Yandex website, in the online TV service;– on the Mobile Version of the main page of the Yandex website, in the online TV service.

Dynamic placement. It is possible to configure the frequency increases by a factor of 1.5.

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at the platforms named in cl. 2. The running time of the video commercial is max 30 (thirty) seconds.

Advertising materials are placed in the game video content:– on the online TV service.

Ad formats:A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

Provided that the order is placed for services specified in this Table is made for an amount no less than 1 000 000 RUB (one million rubles), Yandex may, on Its own initiative, send the advertiser an offer for the provision of the service named “Brand Lift analysis.”* This offer contains the terms and conditions for the provision of this service. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.* “Brand Lift analysis” — an analysis, in survey form, conducted as a measure of the effectiveness of video advertising, which helps to assess the effectiveness of the ad campaign

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 (thirty) seconds.

A pre-roll is a commercial that is placed before a video. The running time of the video commercial is max 30 (thirty) seconds.

The advertiser can obtain the services presented in Table 9 upon provision of a letter containing the conditions of the amount (expressed as a cost) of the services obtained as presented in Table 9 in 2019 for a sum of at least 5 000 000 (five million) rubles without VAT.

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.

Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.

Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.

It is possible to switch off media platforms indicated in Table 1 using the multiplier 1,2 for each switched off platform.

Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

Dynamic placement. The frequency of impressions can be set as agreed with the advertiser. The maximum frequency setting period is 14 calendar days.

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.

Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.

It is possible to switch off media platforms indicated in Table 2 using the multiplier 1,35 for each switched off platform.

Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

It is possible to set custom targeting.

Maximum two targeting options may be applied at the same time: custom and geotargeting. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

Advertising materials shall be displayed at Yandex.Afisha, Yandex.Music, Yandex.TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.

Geotargeting — Russian Federation.

It is possible to set custom targeting.

Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

Media Advertising at Yandex.Radio and Yandex.Music

Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header

21 000

From 70 and more

Dynamic placement. The frequency of playback is limited to RF=3 per day.

Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.

For the purposes of this clause, playback sequence is:a. one or more music tracks;b. musical album;c. playlist.

Audio-rolls shall be played and the cost per impression shall be determined as follows:a. The auction takes place online, while a user loads a web page. The auction will result in display of an audio commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 1), in view of the options stipulated in cl. 8. The bid may not exceed RUB 1 000 (excl. VAT).b. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 1).c. Bidding step = RUB 1 per thousand impressions (excl. VAT).

Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header

From 500

160

Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.

Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.

Media Advertising at KinoPoisk

Static placement on all pages of KinoPoisk (except for the forum (http://forum.kinopoisk.ru/) and pages with pictures (http://www.kinopoisk.ru/picture/...) and web-pages of respective films).

Geotargeting — Russia (geotargeting cannot be changed).

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.

Any 3 days of placement in one calendar month are available for the package “Branding of KinoPoisk pages for categories other than “Cinema and Entertainment” (for brands)”.

The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image.

Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video. Advertising Requirements available in the Internet at: https://yandex.com/adv/requirements/flash, except for subcl. 5, cl. 14 of the said document.

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.

Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

Advertising materials may be displayed on mobile devices and/or mobile applications, however such an option is not guaranteed.

At the advertiser’s discretion, the banner can have a link to the advertiser’s website or a Kinopoisk page, where users can access cinema tickets booking service.

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

Yandex does not guarantee the applicability of settings, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

Media Advertising at Yandex.TV Program for clients from category Cinema

Table 1

Package

Media platform

Ad format: banner (pixel size)

CPM (RUB)

Minimum order amount (ths. of impressions)

Banner at Yandex.TV Program. Category Cinema. Coverage

Yandex.TV Program

100%×250 100%×180

250

300

Dynamic placement. The recommended frequency shall be set to the default of RF = 3 per week. The maximum frequency setting period is 14 calendar days. Frequency can be set as agreed with the advertiser.

Geotargeting — Russian Federation. It is possible to set geotargeting on Russian Regions using the multiplier of 1,1, geotargeting on Moscow using the multiplier 1,2.

The category “Cinema and Entertainment” includes advertising of movies (premieres and other movies in cinemas, on TV, DVDs and/or CDs, on-line, cinemas and TV channels), TV channels and certain programs on these channels, music events and public entertainments, theater productions, etc.

Maximum two targeting options may be applied at the same time, one of them being a geographic one. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.

When calculating the cost of services, seasonal rate applies.

Month

Rate

Month

Rate

Month

Rate

January

0.7

May

1

September

1.3

February

0.8

June

1

October

1.3

March

1

July

1

November

1.3

April

1

August

1

December

1.3

The display of advertising materials can be suspended by the user, but for no longer than 24 hours.

Contextual Advertising – Yandex.Direct

Cost per 1 click for Ad with an image, including Smart banners (excl. VAT)

Minimum order amount (RUB) (excl. VAT)

Advertising

RUB

0,3

1

1000

Advertising

KZT

1

3

5000

Advertising

USD

0,01

0,03

15

Advertising

EUR

0,01

0,03

15

Advertising

CHF

0,01

0,03

15

Advertising

TRY

0,01

0,03

50

Advertising

BYN

0,01

0,03

30

Ad with geotargeting.

When calculating the cost, no seasonal rate applies

The Cost per Click may be fixed either by the Advertiser or automatically subject to the rules set out below and within the range as set forth in the table on page https://yandex.com/legal/direct_table_ch/.

For the format of promotional materials 728×90 with a 640×360 to 1200×675 drop-down box and 320×67 or 320×67 with a 320×67 to 1080×82 drop-down box, the disclosure unit by clicking on the banner 728×90 and 320×67 depends on the technical parameters and settings of the device and/or the user’s browser and is not guaranteed if the technical parameters and settings of the device and/or the user’s browser do not support the correct disclosure of the block.

Any note that reads “1 day” means that delivery of the advertising material starts at 00:00 and finishes in 24 hours or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later.

Any note that reads “1 week” (“2 weeks”, “4 weeks”) means that the advertising material is delivered from 00:00 Monday until 24:00 the following Sunday (or 2 or 4 weeks later, respectively) or when the number of impressions of the advertising materials reaches the limit set out in the corresponding order, depending on which of the aforementioned events occurs later. Only full-week packages are available.

While rendering the services of delivering media ads, the following settings can be applied (if that is explicitly stated in a specific clause/section):
5.1. Service Segments “Audiences”. The segment is generated by the advertiser independently using the “Audiences” service (https://audience.yandex.com). The parameters (including the name of the segment/group segments) segment and ways of its use are determined by the advertiser independently using a Client Web Interface according to the segment creation rules of the “Audiences” Service.
5.2. Sociodemographic targeting: “gender”, “gender and age”, “gender, age and income”.
5.3. Audience interests (“Interests”) – a way of grouping data on the user behavior in Internet on a basis that a group of users is assumed to have certain similar interests (“thematic segments”), as well as the users are assumed to belong to certain age, gender or other groups (“sociodemographic segments”). Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments.
5.4. Segments and targets of “Metrica” Service. A segment is generated by the advertiser independently using the “Metrica” Service (https://metrika.yandex.com).
5.5. Phrase targeting – when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. If the advertiser uses this targeting, Yandex automatically selects ads to be displayed and displays them at the relevant advertising spaces based on the correspondence of the ads' themes with the user interests.
5.6. Behavioral indicators - users' characteristics and preferences. Indicators are determined by user behavior on the internet by Crypta technology. Possible categories: “TV”, “Internet”, “Devices”, “Transport”.
5.7. Marital status, children, profession: “marital status”, “children”, “profession”.
5.8. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:
YAN
YAN mobile apps
Yandex.Mail
Yandex.News
Yandex.Realty
Yandex.Jobs
Yandex.Market
Yandex.Weather
Yandex.Music
Yandex.TV Program
Yandex.Schedule
Yandex.Kinopoisk
Yandex.Auto.ru
Yandex.Other services

The impression settings specified in subclauses 5.1-5.4 can be applied simultaneously, while the impression settings specified in subclause 5.5 cannot be applied simultaneously with the settings specified in sub-clauses 5.1-5.4.

If the advertiser formats advertising materials in HTML5, such advertising materials shall meet the requirements stated in “HTML5 Banner Ads. Advertising Requirements” publicly available in the Internet at: https://yandex.com/adv/requirements/html5.

Unless expressly specified to the contrary in the advertising material placement terms, the advertising materials shall be displayed on desktops, mobile devices and in services adapted for mobile devices.

In case the price for media advertising services under present terms and conditions is expressed in other than USD, EUR, CHF currency (rubles), this price shall be converted into the respective currency stipulated in the services agreement at the exchange rate of the currency to the Russian ruble, fixed by the Central Bank of the Russian Federation on the date of invoice/order.

For the purposes of this document (where applicable), advertising materials in the “100% × X pixels” format are understood as formats in which ad materials “X pixels” in size occupy 100% of the width of the user’s screen. For the purposes of this clause, “X pixels” stands for the banner height in pixels applicable for the relevant ad format.

If the advertiser chooses “Auction” as a principle of media advertising placement, it will be able to use setting strategies to display its advertising materials publicly available in the Internet at: https://yandex.com/adv/materials/strategies.

When providing services related to the placement of media advertising, Yandex may, at its own discretion, grant to an advertiser a discount amounting to the cost of invalid (improper or erroneous) impressions identified in accounting periods following the accounting period, in which such impressions were made. The said discount is not paid to the advertiser (inter alia, if the agreement is canceled) and may be used by the advertiser only through the placement of advertising materials in the format of media advertising for the amount of the discount granted. The discount shall be granted to the advertiser having an agreement for the services that were not completed at the time of granting, or (in the absence of such agreement) - to the advertiser, who benefited from the services under the agreement that had terminated before the discount was granted. The said advertiser shall guarantee to Yandex that all requirements stipulated Yandex for the services involving ad placement to the amount of such discount will be met. Services provided to the amount of the discount granted shall be confirmed by Yandex statistics available to the advertiser in the client web interface.

An impression shall be considered to have been performed if the banner is located in the visible part of the user’s browser occupying more than 50% of the ad block continuously for at least 2 seconds.

Media Auction in Direct

Dynamic placement Period setting options for impressions frequency:
1.1. with specification of a number of days, a maximum of 30 days
1.2. a maximum of 90 days when specifying “for a period of campaign”

Banners are displayed with respect to Targeting by advertising networks. Yandex does not guarantee that advertising materials will be displayed on all media platforms of Yandex Media Network. The possibility to display a banner also depends on the entry threshold established by a media platform.

For the service to be rendered, the advertiser shall provide a banner in at least one format listed in Table 1 (Auction). Yandex does not guarantee that advertising materials will be displayed in all formats listed in Table 1 (Auction).

The impression settings specified in items a, c, e, f, h, i can be applied simultaneously; the impression settings specified in item d cannot be applied simultaneously with the settings specified in items a, c, e, f, h, i. The impression settings specified in items b and g can be applied simultaneously with other settings specified in clause 4 above.

Banners shall be displayed and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in impression of a banner of the advertiser, which offered the highest bid for 1,000 impressions (CPM) in view of the entry threshold (minimum CPM specified in Table 1), in view of the options stipulated in cl. 1, 2 and 4.
b. The cost per impression for a media banner shall be determined based on the principle of a second price auction: if the advertiser offers the highest bid, the banner will be displayed at a price sufficient to win the bid (second highest bid + bidding step), but no less than the entry threshold (minimum CPM specified in Table 1).
c. The maximum CPM rate is RUB 3,000.