Super genetics

IF you think of ARK Performance Inc as a manufacturer endorsed after market vehicle modifier (similar to HSV and FPV for example), and the SEMA industry only trade show as the behind closed doors version of a motor show, then you will get a feel for the reveal of the genetically modified Genesis AR550 sedan unveiled late yesterday.

ARK has taken the 2015 Hyundai Genesis V8’s already stellar performance to a whole new level, injecting the performance characteristics to put it on par with German super-sedan rivals like Mercedes-Benz AMG and BMW M.

To build an executive sedan capable of going head-to-head with the world’s best competition, they focused on fusing supercharged power with head-turning design, setting a new standard for Hyundai performance.

The exterior has been modified to accommodate larger wheels resulting in a wider stance, coupled with a lowered suspension setup that results in an overall more aggressive appearance.

The interior has also been revised to provide the opulence of a private business jet.

“We focused on the power, handling, and most importantly the sound of the Hyundai power plant,” said Lerry Liu, Marketing Director, ARK Performance, Inc. “Then we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”

Utilizing Hyundai’s award-winning “Tau” 5.0-litre V8 engine as the powertrain’s foundation, the AR550 adds 95kW via the addition of a Rotrex supercharger and ARK free-flow exhaust to help the engine breath.

An all new ARK-developed suspension setup reduces body roll and provides a sportier ride, and a Brembo Big Brake Kit with Nitto Tires make sure the car sticks to the road.

“AR Line” exterior modifications include front and rear wide bumpers and fenders, a carbon fiber splitter and rear diffuser and AR headlights. The business jet-like interior is accomplished through Katzkin custom diamond-stitched seats and door panels.