Dental Marketing with Google Offers

Today let’s break down the ad which starts off with big red discount tag of 85% OFF!

Click on the picture to enlarge

Who in their right mind wouldn’t want $421 dental package with exam, X-ray and take home whitening for life for just $59! I’d sign up personally if I lived in Portland. This is exceptionally great marketing title that grabs the most jaded consumer by the throat.

Plus it is followed with three short bullet points that scream quality and value –

Professional, friendly staff – Who doesn’t want a profession, friendly staff, but personally I would have used the term “dental team”

Take-home whitening for life – “For Life!” My family all lives into their 90’s; I’m going to make out like a bandit on this deal. I’ve always wanted to ask if this is my life-time or the life-time of the doctor’s.

This is followed by a “Redemption Time Limit”, which is always smart because you don’t want people coming in 5, 10 even 15 years from now asking to redeem their coupons.

Now the thing that makes this a truly great dental marketing offer is the “TERMS” and I must say that these are some of the best I’ve seen –

Limit one per person – make sense to me.

New patients only – absolutely.

By Appointment only – protects against strays from interrupting your schedule.

24-hour cancellation policy or offer is forfeit – again, protects your schedule and incents them not to cancel.

Does not include teeth cleaning – this is the elephant hiding in the corner that cuts the delivery cost dramatically.

Whitening gel for life is dependent on fulfilling regular check-up appointment – which means I have to show up at least twice a year to get my get my gel fix for the rest of my life.

This is followed by a classic “Limited Time Offer” statement to close the sale now… by 5:00 AM or I will lose out on 30 years of free life-time whitening. The “Purchased:” number is there to show the consumer that other people, just like them, have already decided that this is a great deal!

Finally, we can all share this fantastic offer with all our friends by just clicking the Facebook or Twitter icons.

If any of you can come up with a great new patient offer that you are willing to share, don’t hesitate to post it below.

Thanks, next week we’ll look at how this ad tells a truly heartwarming story about a doctor and his dog.

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