AUTHOR(S):

Urban Outfitters has always tried to target a specific customer (young adults) by making shopping at its stores a form of exploration. The store environments, which range from a former church (Cincinnati) to an old stock-exchange building (Manhattan), aim

PUBLISHED: 2007

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.