Can't comment on the price, but it seems reasonable if you're only planning on recreational flight.
What kind of ranges were you hoping to get and in what kind of terrain?

You could almost certainly get a better setup buying individual parts, but I fully understand not wanting to do that. It's why I bought my unit fully built from a hobby shop.
If you want significant range, you may want better antennae, and of course going something like the Boscam or ImmersionRC range would help too, but that's not for everyone.

This unit is 200mw, which might be above the 25mw I've heard that the UK now classes as maximum (but my personal opinion is that 25mw is way too low, and 200mw shouldn't trouble anyone, but I'm not expert on transmission powers) so it could make you technically illegal, but you'd need to check on your laws, as I'm not in the UK.