Twitter Summary

By: Siena Di Roma, Meghan Schroeder, Joie Ryan, Madison Seagraves On Thursday, March 14th, our class had the privilege to listen to guest speaker, Fatemeh Fakhraie, a Digital Content Strategist at Northwest Community Credit Union. We were very excited to learn from her experiences with digital content strategists and apply them to our school work. https://twitter.com/SienaRoma/status/1105990033666826240 https://twitter.com/maddyseagraves1/status/1106300833094787072 https://twitter.com/joieryan23/status/1106058128062201856 Fatemeh writes…read more

By: Rui Sun, Jason Tseng, Yichi Zhang The class on Thursday continued the topic of Google Analytics, and our class was honored to have Fatemeh Fakhraie to introduce the Digital Content at Northwest Community Credit Union. Her speech was great, and she enthusiastically answered all the great questions from the students. And my team members, like other classmates, have learned…read more

By: Erin Joo, Ian Burleigh, Oleene Perera, Rob Emmett, and Tom Bridger Today’s class was focused on all things Google Analytics. Google Analytics can be a resourceful tool for understanding social media. After learning how to maximize the capabilities of Google Analytics, organizations will be able to capture important insights. Kelli started the lecture by laying out the process in…read more

By: Julianne Spencer, Nikki Heaston, Nuchwara Youngcharoen, Isabelle Shattuck, Eva Pozarycki, Dustin Valdez To gear up for our guest speaker Donna Davis’ lecture about Virtual Reality, our team began to research various tiers of Virtual Reality and its relevance to current events -- including financial projections for VR, its use in retail, sports, art, and more. https://twitter.com/AamNY3/status/1102993110034931712 https://twitter.com/evapozarycki1/status/1103027372964503552 Within the…read more

By: Sophia Ferrer, Amador Nazarov In class on Thursday, we discussed the different puzzle pieces needed to make up a smart content strategy. Putting together a detailed, strategy focused social media plan requires substantial planning to drive success. Kelli dove into the lecture by stressing how a company should devise their end goals before choosing social media platforms that they…read more

By: Hannah Blair, Casi Jackson, TJ McCourt, and Daymon Standridge Our group had a twitter discussion on the lecture of ethics in social media. Tuesday’s class discussion went over the importance of ethics when interacting on social media. We looked at a few different ways that people can be “sleazy” and we looked at various examples and case studies to…read more

By: David Gugliotti, Laura Groshans, Bodie Crist, Molly Mair Will we ever end the high school need to know what the "cool" kids are doing? Thursday's class discussion dove into the why, how, and what of the INFLUENCER. Our team posted 13 articles prior to class related to influencers for context. In class, Kelli discussed influencers as people who are…read more

By: Elyssa Dziwak, Kendall Kriska, Emily Gibson and Isabella Conferti As a team, we knew we would primary be discussing the tool Meltwater in class, and also receiving our assigned clients for our social media project. We chose to tweet out case study examples that Meltwater has been a part of as well as key materials and directions that were…read more

By Destiny Alvarez, Rylee Marron and Jake Willard Thursday’s class revolved around the ideas of networks, bullying and social norms. Our Social Media Strategy class with guidance from Professor Kelli Mathews (@kellimathews) discussed in depth the idea of Twitter’s Mob mentality and bullying fueled by anonymity. Often times people see social media as a place to voice their opinions under…read more

By: Jillian Niedermeyer and Jessica Murray Tuesday’s class focused on the principles of uses and gratifications and other theories surrounding social media. Professor Kelli Matthews (@kmatthews) led a discussion about “diffusion of innovation,” important dynamics in modern social media, and properties of networked publics, among other key topics. The class discussed a wide array of examples to explain these theoretical…read more

J480/580 is a special topics course on social media marketing and strategic social media.
This course is designed to build on a basic foundation of the “how to” of specifics tools and to help students understand the why and when of social media for the purpose of building relationships and creating conversations with stakeholders and key audiences.
Most content on this site is from students in the class.