WeChat jumps to 600 million monthly active users

If you’re betting on Chinese messaging app WeChat to be knocked out of the messaging app race anytime soon, you’ll find yourself on the losing end, as WeChat owner Tencent revealed earlier today in its Q2 2015 financial earnings report that WeChat now has 600 million monthly active users (MAUs).

Other heavyweights in the industry such as LINE, Viber, and Skype are no doubt looking to match the success of WeChat, which has been driven largely by “user engagement in selected overseas markets, especially emerging Asian markets,” according to Tencent. You can see a lot of this engagement with the launch of a Vogue Italy account as well as the more recent celebration of Singapore’s 50th birthday, each of which provided localized content.