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Monthly Archives: November 2017

The latest figures shared by the Interactive Advertising Bureau show that the third quarter of 2016 was the biggest so far, with a total of $17.6 billion spent on digital ads. This is a 20% increase from the same period in the previous year because of the mobile and video growth.

It was estimated that digital marketing revenue in 2015 went up by 20% from the previous year to a record of $60 billion. Nearly 65% of the revenue went to Facebook and Google, with the search engine giant taking $30 billion and Facebook – $8 billion.

This duopoly control has an increasing impact on the tech advertising market so far. According to some recent analysis of the Financial Times, both the financing deals and the amount raised by ad-tech companies had gone down sharply in the last year.

The number of ad-tech companies who are raising money has dropped by 17% last year in comparison of the earlier one, and the total volume of funding fell with 33%, putting it back where it was in 2013.

In the past, online marketing was seen as an add-on or a supplement to the traditional advertising markets; however, this is no longer the case. According to the estimates of the eMarketer, spending on digital advertising in the USA will probably grow this year, to the point, where it’s more than the amount spent on TV advertising.

This is why, if you are a business owner who wants to achieve business growth and have an online presence, you will need a reliable partner to manage your online advertising campaigns. In today’s competitive market, having a good website and SEO specialists helping you is becoming more and more important, so you should not overlook the significance of hiring a good marketing agency.

As you know, one of the main reasons people use search engines like Google is to find solutions to their problems and answers to their questions. When people use search engines for answers and solutions, they click on about 70% of the links on the first page. So, if your website is ranking well, you will get the exposure your business needs in order to grow.

According to some sources, the leads generated by SEO are as high as 14.6% close rate. This is a lot better than the 1.7% close rate you can generate from print advertising and email marketing. Depending on the industry you are working in, the users have different behavior and they are most likely to click on different links, which has a big impact on the conversion.

As already mentioned, when you have a good online presence, your business will grow. SEO plays a big role in securing good online presence for your business and allows to increase its visibility up to 59%. And without online visibility, your targeted group of potential clients will never find you. When you have good SEO, you will have good online presence and your business will grow a lot faster.

Have you tried reading the first sentence of your survey and make you want to complete it? Do you want to find out more just by looking at your online survey? If your answer is yes, it’s good hook and good enough for drawing into the blog and complete it. All of these are relevant because this is how embedding questions into email works. Once someone gets a taste of the survey, they are about to take and more likely finish it. So, how does this technique really works?

Usually, when sending a survey in an email, there is always a survey title, a button, and a short introduction that will attract you to open the survey in a new page so you can start taking it. However, even the most attractive button is not an amazing hook. Through embedding a question, you give the respondents a taste of the survey by letting them respond to the first question in your survey right there from the email client. Answering questions immediately open a link to an online survey that provides the chance to complete this on their own.

However, since the questions embedded in emails get higher response rate compared to the rest of the questions in the survey, it is a great idea to utilize the question that is most vital to you. For instance, if you are sending survey for customer feedback, you might want to embed NPS question. You are free to embed either NPS questions or multiple choice questions into your emails. What’s more is that embedding questions in an email is just a simple process.

To use this technique, here are some of the tips you may take for consideration:

-While embedding questions into emails can boost the rate at which individuals start taking your survey and the rates they complete it, this will not affect the data’s accuracy.

-Since the feature chooses automatically the 1st question on the 1st page, you cannot use randomization for blocking or page randomization on the survey’s first page if you like to embed questions into emails.

-Ensure that the questions you would like to embed is the first question on the survey’s first page.

There are many reasons why embedded questions in emails work and these include the following:

-When the respondents click on the embedded questions to start the survey, they feel much compelled to complete this because they have invested their time already through responding to the first question.

-Respondents will click on single questions in emails compared to a page of the questions or buttons leading to surveys. This may be because of the reason that a single question is less daunting compared to a long list of the questions.

One of the practices used in marketing is called Market segmentation. This is quite effective during the research part of a marketing campaign, giving your company a more direct group of consumers to research and target. Market segmentation can best be described as the process of dividing a broad customer base into smaller groups based on certain criteria. The criteria will range quite widely based on what the company is trying to market. Some of the more basic groups are age, gender, lifestyles, and product familiarity. By beginning your marketing research with market segmentation, you can gain quite a bit in both knowledge and cost savings.

It Helps You Get To Know Your Consumers

By using market segmentation on your customer base, you now have a smaller and more direct consumer group to research. Rather than learning the shopping habits on a wide range of customers, you can focus on a particular age, resident area and even gender. By narrowing down your research to a smaller group, you are able to fine-tune your surveys and studies to a particular area. You have already removed variables that do not affect this segment, so now you can focus on the variables that do affect them�”how it relates to you. This saves both time and money on research that is no longer needed. It also contributes a more direct marketing campaign to the preferred group. This direct marketing allows you to send a customized message to a smaller group rather than a broad one to a wider audience. It also allows quite the opposite; through research, you can segment a group that generally does not use your product or service. You now have a smaller group to find out why, and you have insight into what you can do to open up your company to a new customer base.

You Can Now Speak Their Language

Once you have targeted a certain market segmentation, you can produce a marketing campaign that speaks their direct language. Advertising a late night coffee shop in a busy district will have a very different message to seniors than it would to young adults. If you want to let young adults know about this particular shop, the look and feel of your campaign should cater directly to them. If the point of your marketing is to introduce your shop to an older generation, then the look and feel of your campaign will target this group and will look very different than the message to a younger crowd. This would not be possible without the help of market segmentation.

Market segmentation is an imperative part of today’s marketing. Advertising to a general consumer base is not cost effective or efficient. In today’s economy, it is very difficult for the largest of companies to maintain this type of advertising. Market segmentation breaks down your consumers into smaller groups that become much easier to target and deliver a message to. If you are looking to grow your business, or even to maintain a certain success level, talk to a reputable marketing company about marketing segmentation and how to customize it to work effectively for you.

Shopify is the first ever e-commerce platform that has come forward to this list. It is one of the solution to setup the store that makes the store as a popular ecommerce platform. Easy setup, Quick loading Speed and Safe Payment gateways are the major reasons why shopify is chosen as a ecommerce platform to launch online stores. Shopify also provides hundreds of design templates to customize the store and provides the best look that the marketer requires. Shopify also enables custom title tags, Meta Description and canonical tags to eliminate duplicate issues and it also generates XML sitemap for the online store. Shopify is the best platform that makes the online store Google Friendly. Shopify has a great customer support with knowledgeable representatives who can readily assist owners via chat, email or phone.

WooCommerce is a free WordPress plugin that provides all the advantages that we can get with wordpress for building website. WooCommerce is completely customizable and it also has a great shopping store with a secure payment gateway. WooCommerce provides several themes for designing your web portal. WooCommerce include no limitation to categories and also provides thousands of plugins and extensions that can be traced out easily through online. Developers who are not familiar with wordpress need to make a little effort to build their website with wordpress.

Yo!Kart is a new ecommerce platform for launching online stores. Yo!Kart is ecommerce platform smartly built with the idea of combining the advantages hosted and open-source ecommerce platforms. Yo!Kart is completely customizable with rich features and also provides multi-layer security. Yo!Kart is the best ecommerce platform built for startups. It allows you to launch your website with low cost and gives you the freedom to change to a fully customised design after completely establishing the online store. Yo!Kart has an additional advantage of updating its features automatically.

BigCommerce is ecommerce platform similar to shopify which has more in-built features. BigCommerce is the best ecommerce platform for new starters with unlimited bandwidth and storage. It also adds an advantage of adding as many products as you want.
BigCommerce has features like review, rating, gift cards and also provides basic marketing tools with in-built software. BigCommerce is the best platform for providing best security and has good page loading speed. It has good customer support team where they provide good guidance for the developers who use BigCommerce. BigCommerce provides additional features than shopify and other ecommerce platforms.

Magento is now an independent company and is continued as an enterprise level that took place in ecommerce. Magento is the better platform for large scale retailers and building high-end ecommerce websites. This platform provides high security with fully customised and has many features that other ecommerce platforms don’t provide. Magento also has important features like user-friendly, search engine optimisation and mobile friendliness. The enterprise plan comes with high security, good performance, best functionality and also provides features like customer segmentation for targeted offering, return or cancellation management and many other. Magento offers more payment gateways irrespective of other ecommerce platforms. Building an high level ecommerce website with Magento requires high level programming skills.

Try a fax campaign to increase your lead generation. Fax may seem very 1980s in terms of business communication, but most companies still rely on these machines. So many people have ignored the fax machine in the 21st century. But that only means that you have less clutter to battle. Your message will be more likely to hit!

Look into opportunities where you may be able to pay for leads. Paying for leads is not a bad thing at all. In fact, there are many companies out there that can deliver you leads at a surprisingly low cost.Just do your homework before signing up with anyone. There are scams out there.

Do not pre-judge your business database lead gathering technique. Though you may think you are not going to get great results, or you are overly confident about the success, you cannot be sure. The only way to know if your lead generation is working is to put it into action without preconceived ideas about results.

Team up with other companies to cross-promote and generate more leads. For example, if your website sells nails, join forces with a site that sells hammers. The mutually beneficial relationship should gather more leads and most likely sales for both of you. Just make sure the partner you choose is closely related to your industry and highly reputable.

One of the highest visitor to lead ratios you will find online is with LinkedIn. Therefore, this platform should be high on your list of tools for lead generation. Put together a polished and professional profile that includes links to all your landing pages and make LinkedIn a valuable part of your lead generation success.

Building content on your site sure does take time. If you get frustrated and forget to do this often, then nothing is going to really work for you. Keep up with posting new content, and interesting content is going to attract people. Always make sure you never put this strategy to the side.

When trying to optimize your lead generation efforts, it’s important to remember that visitors can happen upon any page of your site. Therefore, placing complete contact information and sales info on every page should be a top priority! If you consider every page a potential landing page, you understand what the visitor needs to see there.

Stop trying to butter customers up! When you need to generate more leads, use a direct approach with them because chances are good that neither you nor they have a lot of time for small talk and schmoozing. Get to your point, offer a great price for clicking the “buy now” icon and get better results.

Make sure to keep your lead pipeline in motion at all times. This means you need to do lead generation tactics on a daily basis. It can take a lot of leads to get just one to convert into a customer, so you need a good source of them at all times.

There are many frustrated people that can’t figure out how social media sites can be their best lead generation tool. While it’s all-inclusive and goes in many directions, understand the main goal of social media is to help people. Secondly, think about the fact that you’re communicating with potential customers in a much more relaxed and unique fashion. Now it’s time to get creative!

Outdoor furniture made from cast aluminum is long-lasting and resistant to corrosion. Because it is light in weight it is also easy to carry. It is very special in today’s outdoor furniture market and comes in a variety of styles from retro and postmodern to the lovely styles that we associate with charming and old-fashioned cast iron furniture found in English Cottage gardens and in fine plantation gardens. It is available at all price points and is also very easy to maintain, unlike cast iron furniture.
Decon designs Cast aluminum is drastically different from wrought aluminum because of the amazing detailing that is facilitated by the casting process. Intricately hand-carved molds are made for each piece. Molten aluminum is then poured into the molds and allowed to cool; yielding furniture that is rich with elegance and loads of character. The end result is a very strong, weather resistant, corrosion resistant, durable, lightweight piece of outdoor furniture with intricate patterns and detailing. Many wonderful period designs can be wonderfully reproduced today utilizing cast aluminum instead of the age-old cast iron.
So, It is important to note that all quality cast aluminum outdoor furniture will have a powder-coated finish that gives the metal its color and makes it impervious to fading and to the elements.

Whether you live in one of the many small towns or big towns found in this part of Malaysia, in the suburbs of Decon designs, on a farm with huge acreage or a historic property�”it is the time of the year again for outdoor Luxury living and gardens Furnishing !
Nowadays, more than ever we are forwarding our most important celebrations and intimate gatherings outdoors�”to terrace garden, decks and back yard patios that have become extensions of our home. These spaces often feature surrounding landscapes, blue skies above, waterscapes beyond, a canopy of trees, a covered arbor or trellis, a garden pond, selected plantings, a cottage, herb garden or heirloom vegetable garden and even living teak fences and hedges that serve as awesome green boundaries.
Nothing compares the soul like the fresh air, sunshine and just spending time with friends and family in the best part of life�”which is the company of those we love and the sounds of nature in all of its exuberant. A good look of backyard serenity can do wonders for your perspective and your life. So whether by choice or by necessity, our hearts have turned back home as the place we mostly like to be for entertaining, relaxation, celebrations and family time. There is no better way to spend a leisurely weekend than by enjoying a splendid brunch, afternoon cookout or elegant soire with loved ones and friends.
The Extra ordinary elements for relaxing outdoor living and entertaining can be as budget conscious or as elaborate as one wants to go. There are open options available for every pocketbook and at every price point. Most of us are cutting corners these days with regard to vacations and are opting instead for outdoor home improvements and outdoor living space for quiet times, celebrations and outdoor hangings. The most important element in a well-defined and well-enjoyed outdoor living space is outdoor furniture that defines our personal style and our particular budget. With that being said, there are a wide range of choices available for those purchasing outdoor furniture.
Without further -or-do let us consider some of the most available and popular types of outdoor furniture on the market today:

If you are seeking assistance for best refrigerated cooling, or you are looking for information on best refrigeration and air conditioning process; SearchO will help you with accurate and up-to-date, product and service details. You just need to command your computer, and our smart software technology will do the job.
We have millions of equipment manufacturers in the HVAC&R industry registered with us. Our database of suppliers is certified to deliver world class products. Visitors to our site can seek information like top refrigerator compressor, best milk coolers, best mobile refrigeration, to get the desired results.
You can also customize your search by feeding the exact keyword. A keyword can be compressor refrigerator, industrial refrigeration controls, or just deep freezers. After you enter the keyword and press search, an array of options will be displayed on your screen. You can choose from multiple supplier options and ask for the quote. You also have an option to contact the supplier directly.
SearchO has been launched with a mission to ease the buyer stress to find the best available solution in the market. It is India’s only online marketplace for HVAC&R industry presented by ISHRAE.

After nurturing and enriching the Indian HVAC&R & Building Services Industry for 35 years, ISHRAE launches a Specialized Online Search Engine called SEARCHO!
As Buyers get more and more Internet Savvy and as the Indian Consumer Behavior evolves, it is a natural progression for buyers to expect to find Everything Online, from Clothes to Cars!
Customers want to find the Right suppliers and sources for Engineered Products and Equipment as well, from the comfort of their laptops and mobiles, whenever they want !
The Equipment and Service Providers also want to find such buyers , who are seeking their specific Product or Service.
Searcho is a single window solution for bringing the Buyers and Sellers together

Searcho. �Your Search Begins here!

SearchO is a unique market place, which helps buyers to connect directly, with trustworthy Equipment Manufacturers, Service Providers,
Consultants, Labor Contractors, System Integrators, Retailers and Dealers from HVAC&R and Building Services Industry.

This platform also provides sellers with unprecedented visibility and reach, for their business and enables them to find new markets across India and beyond, very effectively.
Since SEARCHO has an exclusive focus on HVAC&R and the Building Services Industry, It Provides the right kind of visibility, instead of getting lost in a maze of Irrelevant Buyers and Sellers

But, the main question arises is what is the perfect gift for your mother? Confused between various choices? Well, here are Top 5 Affordable Special Gifts for Mother’s Day in India which not only makes her day special but also make a beautiful memory to cherish for a lifetime:
�Customised Cards: Mothers day is a special occasion for your mother and expressing your emotions through words leaves a deep impact. Among different gifts for mother’s day, cards work the best when it comes to pamper your old lady and impress her with special words. You can also get the card customised by attaching pictures and add unique quotes.
�Photo Cakes: A sweet cake for your sweetest mother is one of the best gifts for mom. Why not plan something different by ordering a photo cake for your mother. Photo cakes come on the top of the list of special gift ideas for mother’s day 2017 because they are customised using pictures creating a marvellous impact and perfect for Mother’s Day.
�Bouquets: Flowers are the classic gifts for any occasion. No matter where you are, you can send mother’s day gifts in India in more than 1100 cities. Nowadays, there are different varieties of bouquets available, from flower bouquets to chocolate bouquets to combo bouquets, so choose the best bouquet for your mother and get it delivered to her doorstep on the same day.
�Chocolate Baskets: Nothing works better than a delicious chocolate to start the special day with sweetness. Order a beautifully packed basket of her favourite chocolates and get them delivered at midnight to start the celebration at any time. There is a huge variety of chocolates available to be picked from, so make a wise choice and bring a wide smile on your mother’s face on her special day.
�Combo Baskets: Choosing a single item for your mother on mother’s day is too mainstream. Try out different combos having chocolates, bouquet, dry fruits pack and cake and send it anywhere in India. So, make the most of her day and opt for Mother’s day gifts delivery in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Chandigarh and anywhere in India.
Mothers are those beautiful souls on the earth who can do anything for their child, so, never leave a single chance to communicate the love you have for her, all you need is to check out the website, choose the gifts and opt for the delivery option.

Due to wide spread usage of cellular phone, Mobile Email Marketing has become an influencing factor for effective online marketing. Moreover, studies have shown that over 90% of the world’s population makes use of mobile phone, creating the perfect platform to carry out SMS Marketing Services. Besides being an amazing channel for staying in touch with interested customers, through SMS Messaging Service, an online marketer can as well expect higher return on investment (ROI). With 8.6 trillion text messages delivered annually all across the globe, marketing teams are no doubt finding SMS Marketing to be an extremely rewarding channel for running mobile campaigns but are we all sure about the techniques which makes it so successful? If not, here are few tips that can make our discussion clearer.

Effective SMS Marketing Practice

Offers through SMS

For businesses like trade store or outlets, SMS allows them to promote offers and discounts directly to consumers. This works quite well because it can persuade likeminded consumers or interested customers.

Stress on “Timing”

To make sure that the planned SMS campaign come out with flying colors, it is essential to emphasize on time. Normally, a text message sent during busy working hours might not bear as much fruit as much from a SMS delivered on Saturdays and Sundays, when customers will be relaxing the weekend. Likewise, when a consumer purchases a product, a message can be delivered to him/her regarding related products. Furthermore, SMS which are composed stating expiry date about the service or product can garner quick result.

Short and Simple:

Since now days people remain occupied maximum of the time, it is important that the text is short, crisp and contains the actual message. According to SMS Marketing Statistic, mobile email marketing can be successful if the main point of the promotion is covered within 160 characters.

Avoid Spamming

While crafting campaigns and promotional activities, it is vital to remember that sending SMS is a privilege for the online marketers but not a lawful right. So disturbing a customer with frequent messages or text with no point will spoil the brand’s reputation. Furthermore, no one appreciates spam, thus take care to stay away from it.

Segment your Audience

Many a times we get to hear, “these messages are of no use to me”. This happens when online marketing professionals fail to recognize and divide their audience. All people won’t have the same requirement, thus it needs to figured out which category of people will best serve your purpose.

Identify your Link

While sending SMS, many marketers offer link for details regarding the product, discount or service. One should note that the link should not be lengthy and occupy maximum of the characters by it. An update URL shortening tool can be utilized to create the most effective link.

From the points sited above it can be concluded that SMS Marketing can be one of the most popular and effective channel of communication for the current century if implemented well. To enhance the various stages of sales funnel and direct target of explicit audience, tactical execution of SMS marketing services can serve the need of the hour.