Despite our over-the-top consumption of fizzy drink, double caramel macchiato soy lattes and alcopops, it seems that plain old H2O still plays a fairly important part in the average human diet.

Until recently, however, water had fallen from grace in our consumption-driven society; possibly because marketing-types were focused on water-with-added-value, not imagining that people who lived in a society rich enough to have clean drinking water literally on tap would be silly enough to part with good money to buy it.

Well, we live in a society that is indeed astoundingly, unbelievably silly, to the tune of about $ 400 million spent on bottled water in Australia alone (and more on the evils of the disposable plastic bottle in tomorrow’s post.)

Meanwhile – we have the Swiggy. These reusable plastic water bottles attach to each wrist and hold up to 5.5 ounces (that’s around 160 mL) of water, although there’s no reason they couldn’t hold an equal quantity of vodka, gin or both.

The Swiggie was invented by a Texan woman who collapsed from dehydration while running on a hot day.

Clearly running on a hot day in Texas without water is somewhat foolish; however despite its silly name and that loud yelling video that launches the instant you click on the website, there’s something kind of cool about Swiggies.

In fact, for extra cool, the Swiggies people suggest you can even pop your swiggies in the freezer before you go out jogging. (Though that sounds like a bad idea to me; wouldn’t they become really heavy and uncomfortable and freeze your wrists?)

Bottom line: Break the drought and accessorise with waterWhere: www.swiggies.comHow much : US $ 12.95 for a set of two, plus postage