4
Consumers over 65 watch the most TV, close to 7 hours a day Only 5% of advertising targets them, despite being the top buyers in 97% of CPG categories Boomers showed less brand loyalty than their younger counterparts Satisfying their unique need fuels growth for this consumer segment

5
By 2050, ethnic household will be the majority in the United States Today, 22 of 100 metros are majority minority populations Reaching requires resonating With unique connection preferences

6
Women control $12 of $18 trillion in global consumer spending close to 70% Women in 95% of countries say quality is the #1 driver of brand loyalty Transitions strategic conversations from pricing to quality; includes production, marketing, packaging, in-store

7
By 2020, the global middle class will be more than half of the worlds population By 2030, 79% of the middle class will be in the emerging world Business models move from fixed to flexible

21
THE WEALTH EFFECT WILL NOT DRIVE RECOVERY EVERY $100 Δ IN HOUSING WEALTH LEADS TO AN ESTIMATED $7 Δ IN OVERALL CONSUMER SPENDING. $500B LOST IN CONSUMER SPENDING BETWEEN 2006 AND 2011. LOW HOUSE PRICE GROWTH FOR AT LEAST 5 YEARS. Source: The Demand Institute

22
RENTAL DEMAND IS LEADING THE RECOVERY 0-2 YEARS STRONG RENTAL DEMAND 3-5 YEARS ACCELERATION OF HOME SALES Source: The Demand Institute

23
SHOPPING HABITS WILL CHANGE MORE FREQUENT SHOPPING & SMALLER BASKETS MORE INTEREST IN LOCAL STORES MORE EXPERIENCE SEEKING MORE ONLINE REPLENISHMENT Source: The Demand Institute

24
CPG DURABLES DEMAND WILL EVOLVE SMALL HOME FURNISHINGS WILL CONTINUE TO THRIVE LARGER DURABLES MULTIFUNCTIONALITY FURNITURE & APPLIANCES WILL BE SMALLER Source: The Demand Institute

25
CPG NON-DURABLES DEMAND IS SHIFTING SMALLER PACK SIZES DUE TO LESS STORAGE DEMAND FOR MORE VALUE-ORIENTED PRODUCTS Source: The Demand Institute

33
H.E. Butt Grocery Co…. opened a new store in the Montrose section of Houston Wednesday that will convert part of its parking lot to an outdoor events plaza on weekends for concerts, movies and artisan markets… the chain's first food truck that will serve gourmet items Fridays and Saturdays in the parking lot. LOCALIZATION AND CUSTOMIZATION

37
COLLARBORATION: STORE WITHIN A STORE Source: Apple Insider & Wired (photo) Apple currently also operates a "store within a store" at over 600 Best Buy locations with "Apple Shops," some of which feature staffing by Apple Solution Consultants. Best Buy has over 1,000 total stores in the US. Retail 2016