Thursday, February 05, 2015

For the second time in the four-year history of the Marketing magazine awards, Blue Ant Media has been named Media Player of the Year, this time for 2014. The February/March issue is on newsstands now.

The company casts its net wide into, among other things, music (a partnership with the Polaris prize) and digital content production and broadcasting, with the recent purchase of a majority stake in New Zealand broadcaster Choice TV.

The exemplar for Blue Ant's multimedia strategy is Cottage Life, which co-CEO Raja Khanna says provides advertisers with the opportunity to surround a coveted high-income group, from a print magazine and a dedicated specialty TV channel, to YouTube and Facebook and its consumer shows.

“We don’t think there’s another brand in Canada that’s better than us at talking to the people who own cottages or aspire to own cottages.That’s a very distinct group of people, attractive to advertisers.”

The team at Cottage Life posed at right for a fun-fake cover in honour of the award: