eCommerce Store Management

eCommerce Store Setup

Whether you are launching from ground floor or requiring tweaks and features, we’ll audit what you have and formulate a plan of action with you. We use our decades of experience in eCommerce to know what your customer’s shopping experience should be like and what converts to a sale. A brand new store often requires upwards of 10 ~ 15 hours so be prepared for that upfront investment. We’ll follow your branding design guide or create one and ensure your color scheme is used conservatively.

Metrics and Measurement of Site Analytics

We setup goals, funnels and groupings in your analytics accounts on Google. Then, create timely reports that are emailed to you at specific intervals. We may even identify source code changes to enhance your analytics report and tracking. Information is vital in marketing and advertising budgets. Without information, you are making uninformed choices with your digital marketing investments. These are setup as tasks in your project management portal. This type of organization ensures your managed seo marketing campaigns run smoothly.

Social Metrics And Social Proof

With your assistance, we will create customer personas that are similar to specific customer types that buy or should buy your products or services. Plan out different types of content that resonate with those personas and lead to a type of goal conversion. One of the ways to measure conversions is through social proofing. What pieces of content are shared more often than others and which actually convert or do not convert. These efforts are tracked in your managed seo marketing services.

Semantic Product Content Writing

We will examine or create semantic content (The organization of words) and content titles that take advantage of known entity types or objects. When search understands your word clusters, it can be more proactive in answering the kind of search queries that get your content found higher up on search. We accomplish this through research into your regional location and industry types. This relies on known entity extraction patents held by various search engines.

Structured Data For Rich Snippets And Knowledge Graphs

Structured data is machine markup language code that informs search’s artificial intelligence how to make sense of all your product data. This will not necessarily boost SEO rankings. But, it will help search decide what is relevant to a search query answer. Thus, increasing your chances of being found. Not only that, you often will receive special type markup in your search results that include price, item condition, stock availability, and ratings. Oh! And taxonomy vis-à-vis breadcrumbs of child categories. Other parts are essential such as shelf lookup unit or SKU, The Global Transaction Identification Number or GTIN or Uniform Product Code or UPC.