I felt it was time to provide some more structured advice to Gartner clients on three main areas:

* What are the different attitudes that government organizations take vis-a-vis social networks, i.e. deny, replace or embrace.
* How to establish a roadmap to allow employees to create value from participating in social networks.
* What are the main issues to tackle besides establishing or enforcing codes of conducts, such as defining the boundaries between personal and professional profiles, ensuring effective monitoring, measuring impact.

Once in a generation, a book comes along that transforms the business landscape. Company strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. In The New How, Nilofer Merchant shows corporate directors, executives, and managers that the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.