The Bajaj Finserv Lending would now grant financing of products such as furniture, home, furnishings, fitness equipment and luxury watches. The good thing with this is that all this financing is with zero per cent interest. The lifestyle products in India is about Rs 2,00,000 crore in total value.

Bajaj Finserv

With this move, the Bajaj Finserv Lending will serve as the first company to enter into lending for such products. They have made an agreement with Evoke, Reliance Living, @Home, Hypercity, Fitness One and Durian to make their project a realization.

Initially, this finance project would be available in Delhi NCR, Kolkata, Bangalore, Chennai, Ahmebada, Hyderabad, Kochi and Chandigarh. The loan that a person would get is about Rs 25,000 to Rs 3 lakh. With this, the company is expecting to have a total lending of Rs 350 crore for this current business year. If success would continue to pour in their venture, they are expecting to have Rs 1,000 crore by the year 2015.