A satirical blog about media, marketing, advertising, politics, pop culture, etc. All references to actual companies, products, people, etc. is for the purpose of parody. All writing is copyright by Greg Medernach, and is mostly intended as absurdist humor, and as a portfolio of comedy and creative advertising material. Questions and Comments: unconditionedresponse@yahoo.com

Monday, December 19, 2016

Nike Itty Bitty Pity Committee Ad (Proposed)

Someone wakes up and thinks about going for their morning run, but the “Itty Bitty Pity Committee”, a tiny bunch of excuse makers, appears over his shoulder, like one of those angels or devils, and says: “You don’t have to do it, you’re tired!” The guy starts to get up, the Itty Bitty Pity Committee says: “You don’t have to do it, you didn’t sleep well!” The guy gets up and puts on his jogging outfit, and the Itty Bitty Pity Committee says: “Wait, you don’t have to do it, you don’t feel well!” And as the guy gets his (Nike) shoes on, the Itty Bitty Pity Committee starts panicking, saying: “Wait, wait! You don’t have to do it, you haven’t eaten yet!” And as the Itty Bitty Pity Committee starts jumping up and down, screaming: “Don’t do it, don’t do it!” the guy jogs out his front door, and the Itty Bitty Pity Committee gets knocked out by the top of the door frame, falling down on the floor behind him and dissolving in a puff of smoke while they scream: “No-o-o-o-o-o! Don’t doooooo i-i-i-i-it!”

And then the slogan appears on the screen: “Just Do It.”

And in follow-up ads, the Itty Bitty Pity Committee could try to nag people into not achieving other goals with excuses like: “You don’t have to do it, you just got dumped by your girlfriend!” and: “You don’t have to do it, it’s raining outside!” and: “You don’t have to do it, you just lost your job!” But the person does it anyway, whatever the ‘it’ is, and the slogan appears: “Just Do It.”

(I guess they could also be called the: "Itty Bitty Quitty Committee" if needs must.)