Archive for category: medical marketing

Today we will look at some ways to communicate to your patients and your community that your practice has implemented an EMR (Electronic Medical Record) system. There are several ways to let people know about your new digital records. You can send an announcement via email or regular mail letting patients know about the

Put an ad in the yellow pages and call it a day. That’s how my father used to advertise his pediatric practice. Alarmingly, some doctors today still do the same thing. This is the 21st century and we advocate a much more streamlined effort to get your practice into the mind of your community.

I talk to doctors daily and ask them what their biggest concern is about the survival of their independent practices. Most reveal that administrative costs, insurance and reimbursement issues continue to be the largest burdens in the ever changing healthcare climate. Another overlooked problem relates to social media; how to use it and how

It is no longer a prerequisite to advertise your medical practice with physician marketing in the Yellow Pages. Not only is it expensive, but the return on your investment is difficult to track. Nowadays there are more efficient ways to promote your practice and keep track of how your hard earned money is working. The evolution

Since it is a holiday week, I thought it would be refreshing to continue the discussion on ePatients Medical Marketing. I urge all of our physician practices to spend some time thinking about where your practice is and where you want it to be. The adage is very old but quite true: “You never get

A solid and systematic marketing plan for your medical practice should be developed to inform potential patients about the intrinsic benefits your practice can offer. The use of marketing and PR to maintain a consistent revenue stream for a medical office is fast becoming a necessity. With declining revenues and reimbursements, economic forces are making