We Bring Technology to Market.

We made a very happy discovery this year at Mobile World Congress (MWC) and the Consumer Electronics Show (CES): There’s a $200-billion market out there for the taking. A market in which almost every customer is unhappy with dated products and overall experience, but expected to tolerate regular price increases.

I’m talking about the global TV market (video on demand, cable, satellite, IPTV), which totaled $137 billion in the first half of 2012, according to Infonetics Research.

Posted in:

Welcome to the second post on my journey toward building a mobile app. In my last post, I talked about why I decided to write my own app. In a nutshell, I’ve never had the opportunity to product manage myself through the process of app development, so I thought this would be an interesting exercise. I don’t plan on revealing the nature of my app until the last post, so, until then, I’m charting the process along the way.

Posted in:

RIM has had a hard time since Apple’s iPhone came out. Apple did more than bring the world a touch screen and the app store. It took apart the carrier/phone model on which RIM was an absolute genius at building a strong company. Most people focus on feature for feature device comparison but in reality it is what happened behind the scenes that I think hurt RIM the most.

Posted in:

This is the third article in a continuing monthly series chronicling the growth path of Screenreach Interactive, a startup based in Newcastle upon Tyne in England’s North East. Screenreach’s flagship product, Screach, is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

It has been a busy month for the company since then as it continues to build market share in the digital signage, television and radio industries.

David Weinfeld, Screenreach’s chief strategy officer, is based in New York. He and Rawlings hit the tradeshow floor together to speak with experts in the digital signage industry to deepen their understanding of how best to serve this growing global market.

“The conference really gave us a chance to get into the shoes of the clients we wish to serve,” Weinfeld said. “As a result, we are making some exciting changes to the product that we think will make a significant difference in how useful and appealing it is to advertisers and digital signage operators.”

Posted in:

This is the first contribution to this blog by Associate Phil Newman, a London-based marketing and commercialization strategist for technology companies.

By Phil Newman

When the iPad was finally revealed in 2010, it took time for the market to know how to categorize the device; everyone settled on simply creating a new category. One year on, the lead that Apple has is a replay of its iPod-iPhone momentum, but Google’s Android caught up quickly. This year will be a truly fascinating one of winners and losers. Not interested? You should be. Media tablets have re-written the rules.

iPad. You can do everything you want on one really. If you’re a high-end originator of Photoshop masterpieces or an individual with particularly fat fingers, you might not be so convinced, but if you try one for a reasonable period of time you’ll start to get frustrated with the boot-up time of your old laptop, the lack of software apps to enhance your entertainment or productivity and the whole battery-cable-charger-airport-connectivity thing.

Give the human race 20 years and the laptops we all lug around will seem as ancient as the clay tablets the Assyrians used to record cuneiform lists of goats, gold and slaves. We’re witnessing the next evolution of computing and something on par with the mouse and graphical user interface computing milestones of the 1970s.

It’s Friday, yet again, which means it’s time for our weekly roundup. This one happens to be the last of 2013. Over the week, we’ve read great content from Social Media Explorer, Marketing Sherpa and Startup Professional Musings [...]

Damn it, Beyoncé: Now all the pundits will say marketing is unnecessary

It didn’t take long after music megastar Beyoncé dropped her latest release onto Apple iTunes with no advance warning or usual hype-fest for the armchair pundits and marketing deniers to trumpet that marketing was now dead [...]

Five keys to your presentation success in 2014

The good news – 2013 was a good year for most businesses. The bad news – most business presentations delivered in 2013 still sucked. Whether it’s an investor pitch, an elevator pitch, a customer update, or an important sales presentation, here are five ideas to help make your presentations remarkable in 2014 [...]

Becoming a more successful you in 2014

It’s that time of year again, when pundits and armchair quarterbacks of every stripe offer up their insights on the year past and their predictions for the year to come. This isn’t one of those posts [...]

Best of: I’m sick and tired of hearing that Canadians don’t take risks

This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from December 2011. We welcome your feedback [...]

Twitter

Recent Comments

Phil : I agree, but I think that the author missed one of the elephants in that room.. Those SR&ED claims are substantiated by technical people, but they are verified not by engineers, but to a large degree by.. BUREAUCRATS, indifferent officials. If an engineer/researcher want's to make a 'paper claim' and get back real money, it is not only very difficult for an official to check whether this claim is real expense on a real reasearch risk or just a legal loop-hole to cut the taxes, but it's also not quite motivating for that official to do so - he is not a professional in that field, so for him the main thing is that the field form looks like it is supposed to look.
So the system can just produce lots of houses of cards on the one hand, and to breed the culture of fictitious engineering and research on the other hand. So the whole story is not only about marketers but also about those very technical people who make and spruce up those claims.