User Onboarding Lessons from the Top Media Apps

The average media or entertainment app loses more than 70% of its daily active users just one day after it’s downloaded.

In this user onboarding guide for media apps, we look at how some of the most popular media and entertainment apps organize their user onboarding flows to increase in-app engagement and user retention. Through examples from apps like the WSJ, Netflix, and Spotify this guide to mobile onboarding covers:

Personalization by self-reported preferences + Test Ideas

Welcome Screens and User Onboarding Tutorials + Test Ideas

Notification Permissions + Test Ideas

Driving Users to the Core In-App Action + Test Ideas

Download this mobile guide for inspiration and ideas on how to grow your MAUs with excellent user onboarding!

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.