Facebook, Instagram, and Snapchat are all-in for the Emmys

The only place to watch the 69th Annual Primetime Emmy Awards on television is CBS. If you need more than just a single thing to watch, three social media platforms are ready with wall-to-wall coverage throughout the day on Sunday. Facebook, Instagram, and Snapchat have reached an agreement with CBS and the Academy of Television Arts & Sciences to provide additional programming surrounding the biggest night in television.

With celebrities from within the television industry and beyond, it’s wise for the Television academy to showcase everything across multiple platforms. There’s still something special about seeing famous people walk the red carpet, gush about each other during the ceremony, and watch them party after.

Facebook is where you’ll find a live-stream hosted by CBS in which celebrities are shown arriving and walking the red carpet. Celebrities, too, will host their own live-streams on Facebook Live. Reese Witherspoon and Sterling K. Brown are among the celebrities planning to bring viewers in during the festivities. And on the Television Academy’s page, Backstage Live! will showcase fans and winners throughout the night.

Over on Instagram, CBS will post up-to-the-minute updates on what’s happening off-camera during the broadcast as well as everything else going on leading up to showtime. The Television Academy, meanwhile, will share reactions with winners and presenters on the platform. Some of the celebrities running Emmy-focused content on Facebook Live will do the same on Instagram.

If you don’t use Facebook or Instagram, chances are you use Snapchat. It’ll offer three collections of stories centered around the Emmys. The first story, which launches on Saturday, takes viewers to the sets of nominated shows. Then, on Sunday, a red carpet story generated by E! News will go up. Snapchat’s participation concludes with a collection of snaps from those inside the Microsoft Theater.

Live coverage from the red carpet is also on television, courtesy of E!. The entertainment news-focused cable network begins watching celebrities arrive nearly four hours before the show commences.

CBS’ broadcast of this year’s Emmys starts at 8:00PM ET on Sunday, September 17.

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