Mental health professionals can't help people if they never see clients, so marketing plays a key role in your ability to reach the most people in need. The right marketing strategy for your business is partially dependent upon the business's nature and structure. For example, a therapist with her own practice might sell clients on her personable nature and empathy, while a large mental health practice might focus on its efficiency and access to resources.

Benefiting From Government Benefits

If you have a large business offering a variety of services, you may be able to get a government contract to provide services to people in need. You'll typically need a grant writer, and may need an attorney who can advise you about the risks and benefits of taking on government contracts, but once you gain such a contract, it can draw in plenty of customers. In Georgia, for example, mental health service providers can apply to receive Medicaid funding for providing services to needy people.

Capitalizing on Professional Reputation

No mental health professional can specialize in every single area of psychology, so relying on referrals from your peers is an excellent way to gain more business. Go to professional networking events and continuing education seminars, and try joining professional organizations, including online organizations. Ensure your peers know what you do and which patients you treat, and don't hesitate to refer clients you are poorly equipped to treat to other professionals. This increases the likelihood that they'll return the favor.

Happy Clients Spread the Word

A satisfied client is an excellent marketing opportunity. Ask your clients to leave an online review if they're happy with their services, and consider offering referral discounts. For example, you might offer one free session to a client who refers her friend. Be sure to provide friendly, personal treatment to ensure your clients are satisfied. For example, respond to emails quickly and be willing to take brief questions via phone in between sessions.

Making Your Web Presence Known

Many people search for mental health professionals online, so consider adding your name to an online mental health directory. Your own website and social networking page can also help draw in new clients. Post regularly on your social networking page or blog, but make sure your posts are interesting and not just marketing puff pieces. For example, if your practice specializes in treating depression, you might provide a weekly post offering tips for dealing with depression. By crafting pieces people are likely to share with others, you increase the likelihood that a wide audience will become aware of your services.

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About the Author

Van Thompson is an attorney and writer. A former martial arts instructor, he holds bachelor's degrees in music and computer science from Westchester University, and a juris doctor from Georgia State University. He is the recipient of numerous writing awards, including a 2009 CALI Legal Writing Award.