Vancouver, BC, March 25, 2015--(T-Net)--Vision Critical, developers of a leading customer intelligence platform, announced today that it has launched its Retail Intelligence Suite, a software solution created to revolutionize how retailers attract and retain today's tech-savvy customers.

The widespread adoption of mobile, social and cloud technologies has dramatically changed the retail landscape. Retailers are struggling to understand why their customers behave the way they do, and existing technology solutions provide an incomplete picture.

The Retail Intelligence Suite solution allows retailers to tackle common business challenges by better understanding what their customers want and need. Retailers can now make smarter decisions based on conversations with their customers through a secure, opt-in online community of members who provide ongoing feedback and insight that builds over time into a rich body of knowledge, according to the company.

“Today's empowered customers are shaking up nearly every industry, including retail,” said Tyler Douglas, chief marketing officer of Vision Critical. “They shop differently than previous generations, have higher expectations of the brands they buy from and are far less loyal. Gaining and keeping their attention is an ongoing challenge. Existing technology solutions meant to understand why customers behave the way they do—such as survey tools, CRM systems and social media listening platforms—are ineffective or incomplete. Based on 15 years of experience in the retail market, the Retail Intelligence Suite solution enables retailers to instantaneously engage with customers for actionable insight to help address some of these obstacles.”

“Retailers today are struggling with a number of common challenges,” said Kobi Ofir, chief technology officer of Vision Critical. “They want to deliver a consistent customer experience across all channels, bring customer feedback into their product innovation process and increase brand loyalty. We developed the Retail Intelligence Suite solution so that retailers can address and overcome these challenges by engaging with customers in the right way and at the right time to drive better business decisions.”

LEFT: Demo Retail Intelligence Suite login-in for customers

RIGHT: Demo Retail Intelligence Suite welcome page for customers

Retail Intelligence Suite enables companies to make smarter business decisions by engaging their customers for actionable insight

Retailers will experience the benefits of having a two-way dialogue with their customers through a secure, opt-in online community. The solution is programmed with tools and templates so that retailers can quickly engage community members for insight in order to solve key industry challenges.

Leverage a customer intelligence library pre-programmed with activities designed to address common retail challenges.

Analyze member feedback quickly and efficiently.

Share actionable insight with important stakeholders across the company, leading to smarter, more customer-centric decisions.

Retailers can now foresee and overcome common challenges related to customer loyalty, omnichannel, customer experience and product innovation

Retailers are struggling to understand their customers in the new retail landscape. Existing solutions used to learn about customer behaviors and preferences, such as survey tools, customer relationship management (CRM) systems and social media listening platforms, are ineffective or incomplete. According to a recent report from PWC, retailers need to develop “a new mind-set, new skills and a new organizational design.” The Retail Intelligence Suite solution provides retailers with the needed customer feedback so that they can predict and solve frequent business problems.

Award-winning company based in Vancouver that provides market research software and services to over 600 clients worldwide, including 1/3 of the world's top 100 brands, with offices in North America, Europe, Australia and Asia.