Lovely Package

Curating the very best packaging design

“Delikatesskungen is specialized in selling salami sausages in favor of supporting school -and sport classes. Therefore it’s of great importance to offer quality in the product as well as the service.

Planet Creative crafted a salami packaging with a natural and rustic feel with an illustrative and playful style, wich also became an important graphic key in the further development of corporate identity and sales material.”

“El Rifer is an artisan olive oil grown in the unusually cold climate of El Montseny, in the northern region of Catalonia.

In the area where the olive trees grow it is frequently covered by snow in the winter; this exceptional weather condition is reflected in the snowflake logotype that also plays the role of an olive tree.”

“Conca y Marzal design studio celebrates the first anniversary of “Ginself”, the first 100% valencian gin. It´s distilled with tangerine, tiger nut and other botanicals with which we have dressed the bottle giving it a translucent, bright and smart style for the premium gin.”

“Alcoholidays” is One Trick Pony’s annual self-promotion that celebrates awesome clients and hard work with a little hard liquor. For this year’s Alcoholidays we sent clients bottles of tequila packaged, rather – concealed, in a hollowed out wooden log. Each bottle of tequila came complete with a custom label and shot glass, both made of wood, with design and instructions burnt into them. Clients opened the log packaging to reveal this year’s theme YULE LOGIN – as in you’ll read the instructions on the bottle’s label, then YULE LOGIN to our mobile site to find all your favorite ponies ready to toast to The Alcoholidays on Facebook and Twitter. Each client received a personalized password and could also create their own toast. Check it out at yulelogin.com.”

The day started out with 200 entires from around the world, and over the course of 10 hours we culled that down to 12 In-book awards and 4 Nominations. The Nominations were then voted on to decide if they would receive the industry’s coveted Yellow Pencil. The quality of work was very impressive, and the judging was not an easy task. As judges, we agreed, disagreed, and debated, but in the end we all felt that the work awarded was indeed the best of the bunch.

Check out the winning work below, and also be sure to watch the live telecast tomorrow at 7:00pm (BST) to see who will walk away with a Yellow Pencil.

“Evil Twin/Omnipollo Russian Roulette is a collaborative effort between Swedish brewery Omnipollo and Danish brewery Evil Twin. Instead of doing a collaboration beer which is quite common these days, we choose to brew a beer each – a dark and a light one – and seal them in identical packages. For this project, Karl Grandin and Martin Justesen managed to merge the two company identities avoiding a collision and creating an expression with is forceful yet respectful. Bust a cap and face your destiny.”