POLARTROPICA Premieres New Music Video for “GOLDEN SOUL”

Los Angeles-based electro-psych pop singer-songwriter Ihui Cherise Wu, aka POLARTROPICA dropped a new music video for “GOLDEN SOUL” directed by Grant White and Sam Sitar.
The video was premiered on exclusively on LADYGUNN.
The song was released on July 15th and is her first single of the 2018. Last year, she released her debut EP "Astrodreams". The new song follows up it.
The track is inspired from people struggling through addiction. She said, "I wrote 'Golden Soul' watching someone close to me struggle through opioid addiction and the devastating effects it has had on the family and everyone connected."
Her sound blends synth and high tone vocals with a little bit Asian essence. Her music reminds us of Canadian singer-songwriter Allie X.

She told LADYGUNN about the video in an interview;
"The idea for the video for ‘Golden Soul’ deals with someone who appears to be good (heroine) and a character who is appears evil (villain), but the villain the struggles throughout the video with whether to be cruel or kind. In the end though, she decides to set aside her differences with the heroine after discovering what appears to be the golden soul inside her heart. This imagery fits so well with the song’s lyrics."

She continued;
"I worked with super dream team Grant White and Sam Sitar, director/cinematographers of White Sitar, who crafted the concept for the video around the idea behind the song – that there is a humanity we all share, even when it seems like our differences set us apart. The tigercat villian is fighting an internal battle and finally remembers her childhood experiences as a kitten with her baby strawberry heroine friend, which ultimately influences the outcome of the music video. Grant and Sam are such a fun, wonderful duo, and they built the story with Polartropica’s fantastical world in mind – we knew that we wanted a magical fruit themed heroine, which ended up being a strawberry played by friend Lauren Kop of Mini Bear. I have many stage personas that are usually shiny, glittery outer-space themed – but for the villian, we used my tigercat character. It was wonderful making this with Sam and Grany – they created such a beautiful contrast between the real world and dreamy inner workings of the mind and heart in this video."