Consumer and Market Insights: Soup Market in Ireland

SummaryThe Soup market in Ireland is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth in value terms during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in the Irish Soup market

Key Findings- The Soup market in Ireland is forecast to register higher growth at a CAGR of 2.3% during 2014-2019 compared to a growth registered at a CAGR of 2.0% during 2009-2014

- Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth at a CAGR of 3.1% during 2014-2019

- Rigid Metal is the predominantly used packaging material and accounted for 75.0% in the Soup market in Ireland

- Knorr, Erin, Cully and Sully, Baxters, and Avonmore are the preferred brands in the Irish Soup market

- Hypermarkets and Supermarkets is the leading distribution channel in Ireland's Soup market

SynopsisThe report on the Soup market in Ireland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

ReasonsToBuy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of ContentsIntroductionClassifications and definitionsMethodologyMarket OverviewMacroeconomic indicators - Population and age structure, GDP and Consumer Price IndexNational retail and foodservice figures - Key TakeoutsMarket value and volume for the Ireland Soups marketHistorical and projected sales in the Ireland Soups marketDegree of trade up/down-trade in the Ireland Soups marketComparison of Ireland Soups market compared to other key countriesMarket volume of Ireland Soups by categoryHistorical and project market value of Ireland Soups by categoryWinners and losers in the Ireland Soups marketSegment share of the category and change in market share in the Ireland Soups marketPenetration of private label, by categories, in the Ireland Soups marketPrivate label performance compare to national brands in the Ireland Soups marketLeading companies in the Ireland Soups market by categoryLeading brands in the Ireland Soups market by categoryRetailer and packagingLeading retailers in the Ireland food marketLeading distribution channels in the Ireland Soups marketLeading distribution channels by category in the Ireland Soups marketIreland Soups market by type of packagingIreland Soups market by type of packaging closure/outerIreland Soups market by type of packaging, forecastedDemographic cohort consumption patternsOverall consumption occasions by age and gender in the Ireland Soups marketPrivate Label consumption occasions by age and gender in the Ireland Soups marketUnder/Over-consumption levels in the Ireland Soups market by gender and ageConsumption frequency by type of consumer in the Ireland Soups market by gender and agePrivate label consumption by age and gender and comparison to overall consumption levels in in the Ireland Soups marketConsumer trend analysisDegree of influence that consumer trends have on volume consumption in the Ireland Soups marketMarket volume of the Ireland Soups market by category and trendFor leading trends in the Ireland Soups marketDegree of influence trend has on volume by consumption by key demographicHow the trend is influencing consumption in the Ireland Soups marketHow to target the trend in the Ireland Soups marketHow the trend will evolve in the Ireland Soups marketInnovation examplesNew product examples launched in the Ireland Soups marketNew product examples launched in the global Soups marketActions and RecommendationsHow to successfully target key trends in the Ireland Soups marketAppendixExplanation of trendsCountry contextSector overviewCategory dataSegment dataPackaging dataCategory definitionsSegment definitionsChannel definitions

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