I tend to get mosquito and flea bites during the summer months and they itch like crazy. I have used calamine lotion, hydrocortisone cream, and other anti-itch gels with very little to no success. I was desperate to find something that can give me some relief for several bites I had and after reading the reviews for Ssssting Stop I decided to try it. I'm glad I did! I just massage the gel into the affected area and then put medical tape over it. It takes a few minutes to work but after that the itch is gone for hours on end. Best anti-itch gel I've tried thus far!