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As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.

Some organizations are reluctant to migrate to the cloud because they believe they will be forced to learn new skills, start using new tools, and adopt new processes. However, by deploying VMware Cloud on AWS, your organization can continue to leverage existing, familiar VMware investments. This on-demand service delivers a powerful hybrid cloud solution, combining an industry leader in virtualization, VMware, with the largest cloud provider, Amazon Web Services (AWS).
One of the first solution providers to achieve the VMware Solution Competency and a participant in the AWS Partner Initiative for VMware Cloud on AWS, RoundTower is uniquely qualified to help your organization adopt and optimize VMware Cloud on AWS. Watch this webinar to see how they can extend your on-premises data center to AWS, enabling you to gain increased flexibility, a rapidly scalable environment, and faster time to innovation.
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How to take advantage of flexible consumption models t

Cisco and Amazon Web Services (AWS) believe not only in making it simple to connect to the cloud, but also to protect your cloud services. Security is not just an on-premises or a cloud thing. It’s every-“thing” and everywhere. Gaining pervasive security means you need visibility across your entire IT environment to help you effectively identify and mitigate security threats.
Cisco Stealthwatch Cloud provides scalable visibility and delivers secure network behavioral analysis across on-premises and AWS environments to help identify anomalous activity that could indicate a security threat. This self-learning security solution continually refines its behavioral models as it monitors your environment, ultimately improving its functionality and reducing the costs required for manual security checks and updates.
Watch our webinar to learn how JetBrains increased transparency and reduced threat exposure by deploying Stealthwatch Cloud on AWS. Along with increased infrastructure protection,

In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.

The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage.
I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.

Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers.
To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.

The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).

Big data alone does not guarantee better business decisions. Often that data needs to be moved and transformed so Insight Platforms can discern useful business intelligence. To deliver those results faster than traditional Extract, Transform, and Load (ETL) technologies, use Matillion ETL for Amazon Redshift. This cloud- native ETL/ELT offering, built specifically for Amazon Redshift, simplifies the process of loading and transforming data and can help reduce your development time.
This white paper will focus on approaches that can help you maximize your investment in Amazon Redshift. Learn how the scalable, cloud- native architecture and fast, secure integrations can benefit your organization, and discover ways this cost- effective solution is designed with cloud computing in mind. In addition, we will explore how Matillion ETL and Amazon Redshift make it possible for you to automate data transformation directly in the data warehouse to deliver analytics and business intelligence (BI

Amazon Redshift Spectrum—a single service that can be used in conjunction with other Amazon services and products, as well as external tools—is revolutionizing the way data is stored and queried, allowing for more complex analyses and better decision making.
Spectrum allows users to query very large datasets on S3 without having to load them into Amazon Redshift. This helps address the Scalability Dilemma—with Spectrum, data storage can keep growing on S3 and still be processed. By utilizing its own compute power and memory, Spectrum handles the hard work that would normally be done by Amazon Redshift. With this service, users can now scale to accommodate larger amounts of data than the cluster would have been capable of processing with its own resources.

AbeBooks, with Amazon Redshift, has been able to upgrade to a comprehensive data warehouse with the enlistment of Matillion ETL for Amazon Redshift. In this case study, we share AbeBooks’ data warehouse success story.

For many companies the appeal of the public cloud is very real. For tech startups, the cloud may be their
only option, since many don’t have the capital or expertise to build and operate the IT systems their
businesses need. Existing companies with established data centers are also looking at public clouds, to
increase IT agility while limiting risk. The idea of building-out their production capacity while possibly
reducing the costs attached to that infrastructure can be attractive. For most companies the cloud isn’t
an “either-or” decision, but an operating model to be evaluated along with on-site infrastructure. And
like most infrastructure decisions the question of cost is certainly a consideration.
In this report we’ll explore that question, comparing the cost of an on-site hyperconverged solution with
a comparable set up in the cloud. The on-site infrastructure is a Dell EMC VxRailTM hyperconverged
appliance cluster and the cloud solution is Amazon Web Services (AWS).

As more organizations consider a move to the cloud, security remains a top concern. Learn how Alert Logic’s suite of security solutions are designed to provide infrastructure and application security and compliance through a cloud-native model that takes advantage of the AWS business model and elastic scaling capabilities.

One of the value propositions of an Internet of Things (IoT) strategy is the ability to provide insight that was previously invisible to the business. But before a business can develop a strategy for IoT, it needs a platform that meets the foundational principles of an IoT solution. Amazon Web Services (AWS) believes in some basic freedoms that are driving organizational and economic benefits of the cloud into businesses. These freedoms are why more than a million customers already use the AWS platform to support virtually any cloud workload. These freedoms are also why AWS is proving itself as the primary catalyst to any Internet of Things strategy across commercial, consumer, and industrial solutions.
This paper outlines core tenets that should be considered when developing an IoT strategy, the benefits of AWS in that strategy and how the AWS cloud platform can be the critical component supporting those core tenets.

What is a Data Lake?
Today’s organizations are tasked with managing multiple data types, coming from a wide variety of sources. Faced with massive volumes and heterogeneous types of data, organizations are finding that in order to deliver insights in a timely manner, they need a data storage and analytics solution that offers more agility and flexibility than traditional data management systems.
Data Lakes are a new and increasingly popular way to store and analyze data that addresses many of these challenges. A Data Lakes allows an organization to store all of their data, structured and unstructured, in one, centralized repository. Since data can be stored as-is, there is no need to convert it to a predefined schema and you no longer need to know what questions you want to ask of your data beforehand.
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Organizations are collecting and analyzing increasing amounts of data making it difficult for traditional on-premises solutions for data storage, data management, and analytics to keep pace. Amazon S3 and Amazon Glacier provide an ideal storage solution for data lakes. They provide options such as a breadth and depth of integration with traditional big data analytics tools as well as innovative query-in-place analytics tools that help you eliminate costly and complex extract, transform, and load processes.
This guide explains each of these options and provides best practices for building your Amazon S3-based data lake.

As easy as it is to get swept up by the hype surrounding big data, it’s just as easy for organizations to become discouraged by the challenges they encounter while implementing a big data initiative. Concerns regarding big data skill sets (and the lack thereof), security, the unpredictability of data, unsustainable costs, and the need to make a business case can bring a big data initiative to a screeching halt.
However, given big data’s power to transform business, it’s critical that organizations overcome these challenges and realize the value of big data.
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IDC’s research has shown the movement of most IT workloads to the cloud in the coming years. Yet, with all the talk about enterprises moving to the cloud, some of them still wonder if such a move is really cost effective and what business benefits may result. While the answers to such questions vary from workload to workload, one area attracting particular attention is that of the data warehouse.
Many enterprises have substantial investments in data warehousing, with an ongoing cost to managing that resource in terms of software licensing, maintenance fees, operational costs, and hardware. Can it make sense to move to a cloud-based alternative? What are the costs and benefits? How soon can such a move pay itself off?
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Defining the Data Lake
“Big data” is an idea as much as a particular methodology or technology, yet it’s an idea that is enabling powerful insights, faster and better decisions, and even business transformations across many industries. In general, big data can be characterized as an approach to extracting insights from very large quantities of structured and unstructured data from varied sources at a speed that is immediate (enough) for the particular analytics use case.

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