Can A Franchisor Control Franchisee Pricing?

Law360, New York (December 19, 2013, 6:36 PM ET) -- Franchisors can often control pricing by their U.S. franchisees within certain limits if the circumstances are right and if the franchisors proceed in the proper manner.

Antitrust Considerations

Historically, the U.S. antitrust laws have been a major concern for franchisors seeking to control franchisee pricing. This still is true for franchisors who want to limit the minimum prices that franchisees may charge, but the antitrust laws are of less concern for franchisors who want to limit maximum prices.