It is important to build your product around what your customer really needs and wants. While your product can resolve a need, is it something that your customers absolutely must have?

The interview got me thinking about how we could really get our customers excited about what we’re doing and provide a product that they will love.

We couldn’t just make custom made dress shirts that people could pick and choose their collars and cuffs for. We had to make our product a little sexier, actually, a lot more interesting than what your local tailor and traditional retailers were already offering.

We’re still working on proper product market fit. It’s certainly a challenge when you are a young company still figuring things out, but that’s part of the excitement of being in a startup. The next steps after finding proper product market fit would be to continue marketing and pushing our brand and improving our conversion funnel to acquire more happy co-creating customers. Let’s just get past step one first.