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Cloudswave Editorial Review

Shopify

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Shopify Review by Cloudswave

If your company lacks an eCommerce solution or you’re simply not impressed with its current version, you need to make it a priority to find something new. The good news is that there are more eCommerce platforms today than ever before, representing countless options for your company to take advantage of. Unfortunately, this could mean you have a lot of work ahead of you in terms of finding the right one. Make a mistake here and you’ll be back to square one with less money to show for it. Start your search with Shopify, though, and chances are you won’t feel the need to look much further. It’s one of the most popular eCommerce platforms in the world for good reason.Let’s look at some of its more prominent features now. Read all the way through, too, so you can learn about a great Shopify deal Cloudswave is currently offering.

A True Turnkey Solution

One really great thing about Shopify, as you’re about to see in detail, is that it offers a complete turnkey solution. You don’t have to worry that, after paying for Shopify, you now need to go out and find eight other platforms to complete the package. While some companies may decide to invest in complementary software, this is by no means mandatory. Plenty of businesses use only Shopify for their eCommerce needs and see incredible results.All you have to do is bring the actual products and services, the business knowledge and content to the table. Shopify can basically do everything else.

Speed and Security Included

Right off the bat, let’s look at two features that help Shopify stand out from other turnkey options in the market: speed and security.Now, many of you may think this isn’t something you should have to pay for. After all, don’t you already get charged by your hosting company for these things? Yes, you most likely do. However, it’s unlikely that either is as good as it could be, which is where Shopify can help.Did you know that many studies have shown that visitors to your site who have to wait more than four seconds for a page to load will most likely leave?Obviously, that means a lot of them are leaving after three seconds. Every tenth of a second matters in the world of eCommerce, which is why you should put Shopify to work in this department.On top of that, your eCommerce site needs to do things a lot of other sites don’t, like process credit cards. That can slow down your site more than you would ever want if for no other reason than you have to make sure this information is handled in a secure manner. Should even one person get their data compromised, you can expect that your business is going to take a huge hit. Some companies never actually recover from that kind of an event. If your site is found to be out of compliance with PCI standards, it won’t actually take a hacker to ruin your business.Some organizations make the mistake of thinking that third-party vendors are the way to go. Make no mistake about it, vendors like PayPal and Google Wallet didn’t achieve their reputation without being great at processing payments. However, you can do a lot better. With Shopify, you have true pros dedicated to this side of your business. They’ll take care of compliance, caching, defending against hackers and a whole range of other issues that matter when you have an eCommerce site.

Inventory Management

Hopefully, knowing the people at Shopify are handling your security and keeping your site screaming fast is a big relief. That doesn’t mean your site will automatically be a success though. For one thing, you need great products. They won’t be enough, however, if you don’t properly display them for your customers.Once again, here’s where Shopify won’t disappoint. The platform is tremendous at allowing you to display your products in a number of different ways. You can use high-resolution images to make sure your customers see them crystal-clear at every angle as well.There also won’t be any issues with altering your inventory. Whether you want to take an item off the store, add a new one to your inventory, change the price, change the picture, alter the description or just about anything else, this platform has you covered. No matter what market you’re targeting, it probably moves too fast to put up with any unnecessary delays. It’s important you can react quickly whenever necessary.

Tremendous Customer Support

Another area where Shopify really shines is customer support. It can’t be said enough that this is very user-friendly software. Still, it’s best to anticipate that you’ll probably have issues at some point. When this happens, you want to know that helpful people are just a phone call away. That’s exactly what you’ll get with Shopify.In fact, the customer service provided by Shopify is why more and more people are switching from pairing WordPress with an eCommerce solution and just going with this turnkey option. This should be especially attractive to those of you who are running a small business. You most likely don’t have an IT team to turn to when something goes wrong. Furthermore, being a small business means you most likely can’t afford a problem that shuts down your revenue stream for even a day.For any non-emergency issues, the platform comes with a FAQ section that will probably contain most of the answers you want. There’s also email and a chat component for questions that aren’t urgent.Whether you need help running your store or you’re a web developer who needs someone to point them in the right direction, you’ll find that Shopify’s reputation for amazing customer support is well deserved. Even if everything else the company offered was just average, the service factor would justify your subscription.

Marketing

It should go without saying that your eCommerce site needs to have some great marketing regardless of what you sell. If you’re in a saturated market, you have a number of competitors trying to take your business. If you’re in a niche market, you can’t afford to lose a single customer.Luckily, another area where Shopify really does a great job is online marketing. It will become abundantly clear that the people behind Shopify’s marketing tools actually have real world experience. In fact, a lot of people have signed up for Shopify simply to get their hands on the toolbox they offer. Besides the ones you’ll get with the main package, the company also has a number of other ones on the App Marketplace. This is great because it means you’ll get some amazing resources for drawing attention no matter what. However, if you feel it would be worth it to spend a bit more for a specific goal, there are other assets out there.To be clear, the basics offered by Shopify will be more than enough to put your site on the map. They didn’t treat these basic tools like throwaways they had to include. Instead, each and everyone is obviously the product of a lot of care and hard work.One marketing component that has set Shopify apart and also contributed to much of its popularity is the ability it gives you to create effortless landing pages. Those of you who only have one product to offer or don’t have the resources to support a website with multiple pages should really look into landing pages. If you like the idea, you’ll love what Shopify can do with them.For things like email marketing and AdWords, Shopify has you covered as well. You’ll have a number of options for customizing either campaign and adjusting as necessary going forward.

Search Engine Optimization

SEO is a type of marketing, but it deserves its own section here. That’s because the team behind Shopify has done a real service for its customers by handling their sites’ SEO code for them. Their code is crawlable and clean. Once again, this is a huge benefit for those medium- and small-businesses that probably don’t have their own coder on staff. Outsourcing this job can be expensive and risky. Not doing it correctly can be the same.There’s still plenty of room for custom input though. From meta descriptions to title tags, the platform allows you spaces to make sure that the SEO code is giving search engines unique descriptions of your site.This software will even help with your copy by checking for duplicate content, something no search engine will reward you for. Other essential functions like Sitemaps and webmaster tools are covered too.

Design

No one wants their eCommerce website to look like it came off the shelf. Cookie-cutter solutions usually mean cookie-cutter results which render your website virtually useless if competitors are doing the exact same thing as you are.This is one reason so many people have flocked to WordPress. It offers endless possibilities as far as design goes (though it lacks in other areas). You have to give Shopify’s team credit for not dropping the ball here. With all their other amazing features, they could have easily produced a lackluster design element and probably have gotten away with it. Instead, they knocked it out of the park.Out of the box, Shopify has some great designs you could implement immediately. That being said, you can also improve on any design available without having to put in hours of painstaking work. As soon as you purchase your package, you’ll have a number of different themes to choose from for free. If you don’t see anything you like, check their marketplace for even more options.Some of you may still not be happy with what you find. Your business may be especially unique or it might be that you have a very specific idea in your head you’d love to see online. In that case, you’ll be glad to know that all of these Shopify themes can be customized by a designer or developer to create a 100% original shop.

Add-ons

Speaking of the ability to customize your site, Shopify has a library full of add-ons for this purpose. Obviously, no platform could ever accommodate every single feature a store owner could possibly want. This is why, just like Apple, Android and Facebook, Shopify has its very own app store.Developers all over the world are constantly working on new apps to offer customers like you. There are whole communities of developers based on this product alone. Shopify has provided the world with its platform and core functionality, allowing these developers to do the rest.While you’ll definitely need to pay for many of them, there are plenty of free apps too (MailChimp’s The Chimpfield app is a great example of a free option that is absolutely amazing).With so many apps already available, you probably won’t need the help of a developer to build the features you want for your store. Just go to the app store and there will most likely be one waiting for you.

Pipedrive

Most Favorable User Review

Shopify

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10

Robert Belton

Apr 26, 2016

This is one of the rare bits of software I'd give a 10 rating to and be fully comfortable doing so. Shopify is a must have for any engaging in e-commerce and who wants a professional website without blowing the budget on a software designer or web development firm. The software is so user-friendly and straight forward that anyone with even minimal (arguably zero) experience level in web design can create a website that any company would be proud of and eager to send their customers to.

Pros :

The vast amount of tools and features available to you with your Shopify license is astounding. There is no way you will find yourself lacking the tools you need to create an outstanding website unless you have such a robust need that you should be hiring this work out anyway (you can even have Shopify create for you if you contract their team separately). This software could service small startup and entrepreneurial clients all the way to Fortune 500 companies with their capabilities.

The biggest pro period is the customer service... You can literally contact support 24.7, and you will always receive a fully engaged and knowledgeable support staff team member who takes the time to understand your issue and works with you until the issue is resolved and you are satisfied. I can't stress quite enough how true this is, and implore you to realize how valuable this when you are creating something as important as your website to be the platform for your entire online business.

Mobile Support is awesome too, ensuring your customers who are primarily mobile phone or tablet users have a great experience, and they will!

Cons :

The only con that I've found in this software is that it is not free, and obviously, that is unrealistic and idealistic. I would, however, gladly pay the relatively low cost of the software for the fact the value of what you get in return is so wonderful.

Pipedrive

Most Unfavorable User Review

Shopify

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No unfavorable user review available yet for Shopify.

Pipedrive

CRM

4

Shannon McNamara

Jan 4, 2016

Our company uses Pipedrive, and we are about to make the switch to Salesforce. Pipedrive was fine when we were a small start-up, but now as we change methods there are lots of changes that we want to make to PD, and the lack of features and accessibility makes it hard to make lots of large changes easily. Instead, we have to individually go in and spend hours fixing details of different leads. It doesn't help either that it's hard to reach customer service and get on the phone with them.

Most Favorable Critic Review

Shopify

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100

Jon Gregoire , CPC Strategy Blog

Thursday 20 June 2013

A Shopify store is going to be aesthetically very pleasing, rich with relevant features, and best of all, amazingly easy to create. Shopify is hands-down the most user-friendly premium ecommerce platform, but is not ideal for large businesses with massive inventories. Shopify offers an aesthetically beautiful and extremely easy to use experience for small-medium size businesses.

Pipedrive

CRM

100

Stephanie Miles , Appvita

Tuesday 27 December 2011

What we liked:
• Users can drag and drop clients into new categories as their deals progress• Red light/green light feature notifies users when they need to take action on a project• Unreached goals automatically carry over to the next sales cycle• Pipedrive backs up its users’ data on a daily basis
What we didn’t like:
• Nothing

Pipedrive

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