DJO Global, ex-Stryker reps want poaching case tossed

DJO Global and a quintet of ex-Stryker (NYSE:SYK) sales reps want federal judge to toss Stryker’s lawsuit claiming that DJO and the reps gutted its Indiana sales territory and are looking to lure more of the former Stryker colleagues into leaving.

The April suit in the U.S. District Court for New Jersey alleged that the scheme by DJO and a quintet of former Stryker sales reps – Kywin Supernaw, Brad Bolinger, Justin Davis, Jake Eisterhold, Eric Huebner and Tim Broecker – took a roughly 33% bite out of Stryker’s ortho & trauma sales in Indiana last year.

“Each of these individuals is now working on DJO’s behalf with the intent of maliciously interfering with Stryker’s longstanding customer relationships and jeopardizing significant revenue,” Stryker alleged in the complaint, claiming that Davis, Eisterhold & Huebner – who put up 33% of SYK’s ortho and trauma sales in the Hoosier State last year – abruptly bolted to DJO in February, reporting to Supernaw, who had already jumped ship in 2011 (taking 2 employees with him to aSmith & Nephew (NYSE:SNN) distributor, the lawsuit alleged).

A growth-driven and strategic executive, Peter Coffaro commands more than 20 years of progressive management success within the medical device industry. As a District Sales Manager for Stryker Orthopaedics, Peter was responsible for managing and directing a regional sales force to achieve sales and profit goals within the Rocky Mountain region. Previously, he was the Director of Sales & Marketing for Amp Orthopedics. In this role, Peter was responsible for planning, developing, and leading all sales and marketing initiatives. Peter is a former orthopedic distributor in the Pacific Northwest. He has also worked with DePuy Orthopaedics as well as Zimmer, and held positions in sales, sales training, and sales management. Peter has an extensive background in organizational development, business development, sales management, negotiating and P&L management. Peter holds a B.S. degree in Biology from Northern Illinois University.

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(MassDevice) – A federal appeals court yesterday split up a sales rep poaching dispute between Stryker and DePuy Orthopaedics, sending some claims to a California district court and others to the federal court in New Jersey. […]

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