Whether using Google to search for a solution or wheeling a cart through aisles of a store, shoppers are bombarded with forgettable products.

Remarkable products barely need marketing because they stand out like a Purple Cow. Godin’s book encourages marketers to find a way to put a Purple Cow into every product and create a product that’s worth marketing.

Here are 13 Purple Cow Products that stood out in 2013:

Technology

1. Google Glass

Wearable technology has been a part of fantasy and reality for a while, but 2013’s introduction of Google Glass and others became Purple Cows for their impressive features.

Another Google product, Chromecast allows users to stream Netflix, YouTube, HBOGo and other media to a television screen from a computer or mobile device.

Similar products, such as Roku, exist, but the Chromecast ($35) comes cheaper than the rest and has more universal compatibility. The dongle sold out almost immediately, forcing Google to fulfill orders a month or longer after purchase.

5. Amazon Drones

Will Amazon really have drones delivering packages by 2015? Many seem dubious for a number of reasons.

Amazon’s founder, Jeff Bezos, announced the unprecedented delivery option the day before Cyber Monday and helped further embed his brand’s name into shoppers’ heads.

What’s a sign that you have a Purple Cow? When your product video racks up 10 million views in six months.

NeverWet is a spray-on coating that makes almost any surface, including smartphones, water repellant.

12. 3D Printers

Believe it or not, 3D printing is almost 30 years old. The product has become a Purple Cow as it has become more affordable and will likely soon hit the masses.

Right now, a 3D printer the size of a toaster oven is available for $1,500. As the price drops, it could dramatically change the marketplace.

13. Sharknado

Being a Purple Cow doesn’t necessarily make you a good product. Sharknado will never battle Citizen Kane atop movie rankings, but the Syfy movie capitalized on its absurdity, earning 5 million viewers in its first three showings and made the hump from homes to theaters. A sequel will air in 2014.