February 28, 2005

The Norwegian artist Gardar Eide Einarsson has an ongoing theme where he googles the word outlaw and paints fictive logo’s that comes from organisations as diverse as local riffle associations and junior soccer clubs.

February 15, 2005

First you find the most perfect fitted brand endorser for your global hip (hop) youth culture brand. You make her co-design it and even sign it with her own name. You open various little teaser shops as a pre-launch to engage the urban inventors and trendsetters that stands first in line in the adoption curve. Then the message gets passed around - a worthy viral phenomenon. The ads look good and especially the logo is bling. It looks like the ideal launch strategy for the Adidas “Respect/Missy Elliot”. Then a minor detail with occurs with the logo. Her Majesty The Queen Of Denmark and her representatives thinks it’s to the crown exclusively representing Her Majesty. The Danish State threads to sue the Herzogenaurach based global sports supplier and Adidas hereafter takes the Missy line back from the Danish shops. Furthermore The Danish state encourages the other European Monarchies to ban the use of the crown as well.

Evan Dando is one of my absolute favourite artist’s out there. For those of you who don’t know him he used be the person behind the band The Lemonheads who was a smaller player on the grunge scene back in the early nineties. Now Evan Dando plays it more low key with a singer/songwriter material that includes first and foremost good songs both influenced by his indie roots, country, folk and more pure pop.

The concert was great - just one man, his splendid repertoire and a guitar. I hope he’s touring again soon.

February 09, 2005

Over at Gareth Kay’s site there is a great post on the possible correlation between the emerging world of Reality TV and new ways of looking at consumer insight in advertising.

I totally agree that the raw an unfiltered interpretation of everyday life that is the pivotal point for Reality TV can be used for brands and consumer insights. Way to often our insights is given a layer of glossiness in order to make brand owners find themselves in the consumer portrayal. I think it’s a brilliant analogy for how we can pursue a more Gladwell’ish stickiness in our work. Only there are a lot of ugly insights out there in the real world I wouldn’t pass on to brands. I recently saw a clip from something called “My Big Fat Obnoxious Fiance” – what a terrible way to use poor people that weren’t aware of what they where a part of.