Social Media has come a long way over the years. The first known social media platform was a website called Six Degrees which was founded in 1997. Since then, there have been hundreds of social media platforms. The number of people on Social Media shows that these platforms have become a part of our everyday lives. In truth, it can be argued that Social Media is the heart of the internet. The total number of internet users in the world as at 2017 amounted to 3.58 billion. In the same year, there were 2.46 billion Social Media users, representing about…

SEO is no more a game of on-page keyword and meta optimization. In fact, if you are not living under the rock, then you should know that your website’s user interface and experience has equal importance for site rankings. Google ranks websites based on how easy, accessible and useful it is to the target audience and boy it has a lot of metrics to confirm this. If a website is not designed for best user experience, google will automatically give it less preference. Without further ado, here are some UI/UX tips that you can use to improve your site’s rankings…

Your efforts to read this article have already depicted your interest in SEO (Search Engine Optimization). Like many others, if you are anxious to get knowledge about SEO and have following questions, such as: • What is SEO? • How does it work? • Why it has so much eminent in an online world? I can assure you that you are investing your precious time quite intelligently by reading this piece of text. Modern marketing has shifted its focus from business orientation to buyer’s orientation. Successful companies know that buyers buy emotions rather features. Evolution in internet technology has made…

It’s 2018, and success in online advertising and digital marketing largely hinges on how you pronounce it, who you’ll sell to, and for how much. For starters, consumers’ use of devices such as mobile phones, tablets and desk as well as laptops for web browsing has increased over the years, each begging for a more personalized and high-quality customer experience. In light of this, businesses must consider: 1.Incorporating Digital Marketing Activities into the Consumer Lifecycle Most people, if not everyone, want convenience. The more diverse services and goods they can access from one source, the better. Coming up with innovative ways…