Missouri Marketing Job Industry

Like many Southern states, Missouri was hard hit by the recession, but its precipitous drop in unemployment, strong recovery in manufacturing and diversified economy make Missouri an ideal destination for marketing professionals. Although there is a large marketing workforce in Missouri, this sector is expected to grow at a frantic pace in coming years.

Management positions will experience strong, steady growth through 2018. The 2,700 employed marketing managers in 2008 will add 120 new positions by 2018, a 4% expansion. Public relations managers totaled 1,320 in 2008 and will add 8% or 110 positions to 1,440 by 2018.

Missouri Job Statistics

Employed Marketing Managers: 2,700

Employed Market Research Analysts and Specialists: 3,770

Missouri Average Marketing Manager Salary: $108,900

Missouri Average Market Research Analyst Salary: $64,860

The number of marketing manager jobs is expected to grow 4.4% by 2018

The number of market research analyst jobs is expected to grow 17.5% by 2018

Non-executive positions in marketing are expected to grow at a much more rapid rate. An estimated 15% or 1,060 more positions will be added, by 2018, to the 6,800 public relations specialists in 2008. Market research analysts and marketing specialists numbered 3,770 in 2008, and this number is projected to grow to 4,430 by 2018. This constitutes a 17% increase in this occupation, far exceeding the general Missouri workforce expansion.

Missouri’s economy remains one of the most diversified in the country, providing ample marketing opportunities in a variety of business sectors. Manufacturing is the fastest growing sector and is powering the economic recovery in the state. According to the Missouri Department of Economic Development (DED), manufacturing output in 2011 was $31.9 billion or 12.8% of the total economic output of the state. Health care generated $22.5 billion in 2011 and constituted 9.0% of the Missouri economy. Finance and insurance, and retail trade were the next largest industries, each generating about 6.6% of the economic output or $16.5 billion.

Missouri’s economy will continue to gain strength in coming years. Chase Bank predicts the Missouri economy will grow by 1.4% in 2012, 2.5% in 2013, and 3.0% in 2014. Much of this growth can be attributed to a growing number of exports. According to the U.S. Census Burean, Missouri’s $14.1 billion in 2011 exports constituted a 9% increase over 2010. The strength of Missouri’s international trade, especially with Canada, Mexico and China, will afford many marketing opportunities.

Missouri’s economic good health has already attracted many of the largest companies in the country to headquarter here. Ten Fortune 500 companies make Missouri their home, including Monsanto, Reinsurance Group of America, and Charter Communications.

St. Louis has the 21st largest metropolitan economy in the U.S. with a gross metropolitan product of $133.1 billion in 2011. Nine of the ten Fortune 500 companies found in the state are located in the St. Louis metropolitan area. Manufacturing generated $11 billion in business, followed by healthcare with $3.5 billion, professional or technical services with $3.1 billion, and retail trade with $2.5 billion.

Marketing Firms in Missouri

Missouri is a well established center for marketing businesses, including some of the largest marketing firms in the U.S. like Aspen Marketing Services. Missouri is also a hotbed for vibrant newcomers who are expanding rapidly.

Marlin Network of Springfield earned $8.9 million in 2010, a 52% increase from 2007

Meers Advertising of Kansas City earned $2.9 million in 2010, a 195% increase from 2007

True Media of Columbia earned $18 million in 2010, a 120% increase from 2007

Marketing Salaries in Missouri

Missouri marketing managers earned on average $108,900 in 2010. Market research analysts received on average $64,860 in annual salary. These figures should be weighted more heavily in the light of Missouri’s extremely low cost of living. According to the Missouri Department of Economic Development, Missouri ranks 9th in states with lowest cost of living.

Advertising and Promotions Manager Salary

As of 2011, a total of 480 advertising and promotions managers were working in Missouri, many of which were located in Kansas City. The average statewide salary among them was found to be $85,240. Those in the top ten percent were reported to earn $44,260 more at $129,500 on average.

Area name

Employment

Hourly mean wage

Annual mean wage

Hourly median wage

Hourly 75th percentile wage

Hourly 90th percentile wage

Annual median wage

Annual 75th percentile wage

Annual 90th percentile wage

Springfield MO

50

40.63

84500

39.56

50.38

58.78

82280

104790

122260

Market Research Analyst Salary

As of 2011, a total of 4,550 market research analysts and marketing specialists were working in Missouri, many of which were employed in the Kansas City area. The average statewide salary among them was $64,860. Those in the top ten percent earned $46,720 more at $111,580 on average.

Area name

Employment

Hourly mean wage

Annual mean wage

Hourly median wage

Hourly 75th percentile wage

Hourly 90th percentile wage

Annual median wage

Annual 75th percentile wage

Annual 90th percentile wage

Columbia MO

130

21.32

44350

20.82

26.17

32.72

43310

54430

68060

Jefferson City MO

60

26.74

55620

24.98

32.25

35.77

51960

67070

74410

Joplin MO

60

20.79

43240

19.86

26.15

29.79

41320

54380

61960

Springfield MO

200

20.43

42490

19.20

25.59

32.77

39930

53220

68150

Central Missouri nonmetropolitan area

100

25.11

52220

18.30

38.42

51.44

38050

79920

107000

North Missouri nonmetropolitan area

60

21.21

44120

20.96

26.80

32.23

43590

55750

67040

Southeast Missouri nonmetropolitan area

70

23.24

48340

20.95

32.70

42.48

43580

68020

88360

Southwest Missouri nonmetropolitan area

30

20.34

42310

17.07

24.57

37.63

35500

51110

78270

Marketing Managers Salary

As of 2011, a total of 2,740 marketing managers were working in Missouri, many of which held employment in St. Louis. The average statewide salary among them was $108,900. Those in the top ten percent earned $70,280 more at $179,180 on average.

Area name

Employment

Hourly mean wage

Annual mean wage

Hourly median wage

Hourly 75th percentile wage

Hourly 90th percentile wage

Annual median wage

Annual 75th percentile wage

Annual 90th percentile wage

Columbia MO

50

40.76

84780

43.03

54.95

69.55

89500

114300

144650

Jefferson City MO

40

44.03

91580

42.48

53.60

64.22

88360

111490

133570

Springfield MO

90

38.41

79890

33.08

45.15

69.62

68800

93920

144810

Central Missouri nonmetropolitan area

50

47.33

98450

34.43

56.21

90.00*

71620

116920

187199*

Southeast Missouri nonmetropolitan area

40

28.52

59330

25.86

34.48

45.07

53780

71730

93750

Southwest Missouri nonmetropolitan area

30

37.51

78030

37.59

44.05

58.20

78190

91620

121060

These tables provide salary and employment information compiled by the US Department of Labor’s Bureau of Labor Statistics in May 2011. The data contained herein does not include self-employed marketing professionals.

* These figures represent earnings that are at or above $90.00 per hour or $187,199 per year. The Bureau of Labor Statistics does not publish earnings beyond $90.00 hourly or $187,199 yearly.

Marketing Degrees in Missouri

Missouri is home to 205 universities, of which 44 only offer Associate’s degrees. Thirty three schools offer only Baccalaureate degree programs and 28 possess degree programs up to the Master’s level. Twenty seven universities possess doctoral level programs.

Managerial positions in marketing require at least a Bachelor’s degree and some marketing related work experience. Non-managerial positions typically require at least a Bachelor’s degree in a marketing related field.

Among the great public and private colleges in Missouri are many online and campus-based schools offering marketing programs. Here is a list of a few that might meet your educational criteria in Missouri: