Subscribe to Our Blog

Subscribe via Email

Marketing

Sales

Service

Agency

Email Address

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

Thank You!

45 Visual Content Marketing Statistics You Should Know in 2019

At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.

It's amazing how fast things can change in just one or two years, and 2018 has a breadth of surprising statistics to reflect on.

This year, we've seen the continued importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers, and virtual reality (VR) is finding its place as a marketing tool in numerous businesses.

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. You can jump to the following categories to see statistics related to that category:

45 Visual Content Marketing Statistics You Should Know in 2018

General Visual Content Statistics

1. 32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%). Tweet (Source)

2. 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. Tweet (Source)

3. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Tweet (Source)

4. 11% more B2C marketers than B2B marketers say visual content is the most important type of content today. Tweet (Source)

Video Marketing Statistics

6. Mobile video usage has increased by nearly 10 million daily viewing minutes in the last two years. Tweet
(Source)

7. Cisco projects that global internet traffic from videos will make up 82% of all consumer internet traffic by 2021. Tweet
(Source)

8. 70% of YouTube viewers watch videos for "help with a problem" they're having in their hobby, studies, or job. Tweet
(Source)

9. 43% of B2C marketers say pre-produced video is the most successful type of content for marketing purposes. Tweet
(Source)

10. Globally, YouTube is consumers' leading source of video content, at 83% (Facebook is second, at 67%). Tweet
(Source)

11. Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw an increase of more than 13 million average daily streaming hours between 2012 and 2017. Tweet
(Source)

Emerging Visual Marketing Trends

16. Live videos on Facebook have an engagement rate of 4.3% compared to 2.2% for non-live videos. Tweet
(Source)

17. 90% of all video plays on Twitter take place on mobile devices. Tweet
(Source)

18. Videos 20 minutes in length or longer account for 55% of total video consumption time on smartphones. Tweet
(Source)

19. Magnifyre found that 29% more people viewed a 360-degree video than the same video in traditional format. Tweet
(Source)

20. 85% of adults consume content on multiple devices at the same time. Tweet
(Source)

21. According to the Lowes home improvement store, how-to videos that were shown in virtual reality (VR) had a 36% higher recall by viewers compared to people who only viewed the YouTube video. Tweet
(Source)

22. According to a 2018 survey, 82% of respondents expect people to focus on developing augmented reality (AR) experiences for smartphones. Tweet
(Source)

23. Gaming, education, and healthcare are the top three industries expected to invest the most in VR technology for business growth. Tweet
(Source)

Infographic Stats

24. Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. Tweet
(Source)

25. Infographics can increase web traffic by up to 12%. Tweet
(Source)

26. Infographics have had the biggest increase in usage among B2B marketers in the last four years -- now at 65%. Tweet
(Source)

27. People following directions with text and illustrations do 323% better than people following directions without illustrations. Tweet
(Source)