LogiCoul Solutions hires 3 after move to Macomb-OU INCubator

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LogiCoul Solutions spent its first couple of years trying to gain traction for its battery enhancement technology in Massachusetts. The 4-year-old start-up began to pick up speed last year when it switched its focus market from mobile devices to automotive and made the move to the Macomb-OU INCubator.

That shift brought three jobs to Sterling Heights and brighter prospects for the firm. Its team notes the difference in how Metro Detroit's business community is more collaborative and helpful as a significant reason for its optimism.

"If people here can't help you, they point you in the right direction," says David Stout, executive vice president of LogiCoul Solutions.

LogiCoul Solutions is developing technology that sends electromagnetic waves to a battery, which lowers resistance and creates more useful energy. The bottom line is a longer-lasting and more energy-efficient battery. The company won the Emerging Business award at the 2011 Great Lakes Entrepreneur's Quest business plan competition, an experience that played a significant role in attracting the business to Michigan.