It was brief, but for eight seconds at 11:37 a.m. Wednesday, 13-year-old Maddie Shaw, who is battling a rare form of bone cancer called Ewing's Sarcoma, appeared on a billboard in Times Square in New York City, one of the thousands honored by the Great Cycling Challenge.

It was marked as Tribute Day for the Great Cycling Challenge, an initiative launched in 2015 to raise money for cancer research by sponsoring bike riders around the country as they pedal toward a personally set goal throughout June.

From 11 a.m. until 7 p.m., those battling cancer, pedaling in a person's honor or others who've died from the disease, were to be featured on a billboard in New York City.

Buy Photo

Amy Shaw with her daughter Maddie Shaw, then 11, at the 2015 Holiday Jam to raise money to help Maddie in her battle against Ewing sarcoma, a rare bone cancer.(Photo: Shannon Hazlitt / Staff Photo)

Maddie's battle began in December 2013, when doctors discovered a cancerous tumor the size of a softball in her lung and traced the cancer's origin to her left hip. Maddie has since battled several bouts of the disease.

Danny Miller, of Nevada, will ride in Maddie's honor this year, and has raised $868 thus far, according to the Great Cycle Challenge website.

Last week, Make-A-Wish Central New York announced Maddie's wish, to travel to Nickelodeon Resort in Punta Cana, will be granted.

Posted!

A link has been posted to your Facebook feed.

Buy Photo

Among the new baby animals at Animal Adventure Park in Harpursville is a Patas monkey born this spring. The monkey was about the size of a softball at birth and is carefully watched over by not only his mother, but other females mothers. Kate Collins / Staff photo

Prairie dogs, rodents which are native to the western United States, on display at Animal Adventure Park in Harpursville. Prairie dogs are small rodents with social personalities. Kate Collins / Staff photo

Prairie dogs, rodents which are native to the western United States, on display at Animal Adventure Park in Harpursville. Prairie dogs are small rodents with social personalities. Kate Collins / Staff photo

A Patagonian cavy nurses her young baby. Baby Patagonian cavies are among the many new baby animals at Animal Adventure Park in Harpursville. The Patagonian cavy is among the world's largest rodent. Kate Collins / Staff photo

An elegant crowned crane is among Animal Adventure Park's newest residents. The Harpursville park includes a large variety of mammals, birds and reptiles, included many rare and endangered animals. Kate Collins / Staff photo

Among the new baby animals at Animal Adventure Park in Harpursville is a Patas monkey born this spring. The monkey was about the size of a softball at birth and is carefully watched over by not only his mother, but other females mothers. Kate Collins / Staff photo

An Arctic wolf affectionately licks the hand of Jordan Patch, owner of Animal Adventure Park. Patch raised the park's wolves since they were pups and said he is the "alpha" of the wolves. Kate Collins / Staff photo

Prairie dogs, rodents which are native to the western United States, on display at Animal Adventure Park in Harpursville. Prairie dogs are small rodents with social personalities. Kate Collins / Staff photo

Among the new baby animals at Animal Adventure Park in Harpursville is a Patas monkey born this spring. The monkey was about the size of a softball at birth and is carefully watched over by not only his mother, but other females mothers. Kate Collins / Staff photo

An Arctic wolf affectionately paws at Jordan Patch, owner of Animal Adventure Park in Harpursville. Patch raised the park's wolves since they were pups and said he is the "alpha" of the wolves. Kate Collins / Staff photo

Prairie dogs, rodents which are native to the western United States, on display at Animal Adventure Park in Harpursville. Prairie dogs are small rodents with social personalities. Kate Collins / Staff photo

Jordan Patch, owner of Animal Adventure Park in Harpursville, scratches the chest of an Arctic wolf. Patch raised the park's wolves since they were pups and said he is the "alpha" of the wolves. Kate Collins / Staff photo