It was organised by GeM special purpose vehicle and Directorate General of Supplies and Disposal (DGS&D) under Ministry of Commerce in association with National eGovernance Division under the Ministry of Electronics and IT.

AIOVA, which represents around 2,000 sellers has been seeking help from the minister regarding troubled e-tailers including Snapdeal, Best DealTV, and Askeme Bazaar in the absence of a grievance redressal system.