Yash Raj films now online on WatchIndia

MUMBAI: After collaborating with US based TinselVision to offer their movies for online download and streaming, Yash Raj Films has now tied up with WatchIndia for the same.

Businessofcinema.com was the first to report the tie-up between Yash Raj Films and TinselVision. As is already known, while Yash Raj offers digital downloads of its movie songs on its website, the company has refrained from offering its films online as it is too expensive an investment. However, once the online market for movies grows the conglomerate may revisit this decision.

WatchIndia, on the other hand, is part of an internet television company called Live Asia TV. Starting this month, WatchIndia will offer Bollywood films produced by YRF via Pay-Per-View.

Yash Raj Films director and CEO Sanjeev Kohli says, “A partnership with WatchIndia allows us to offer our top-rated films to a global audience through online digital download. The growing demand for Indian films across the globe, coupled with the emergence of new mediums to offer our movie content, makes the digital arena one of our key focus areas for expansion in the future.”

WatchIndia is starting with pay-per-view this month; thereafter all YRF content will be available in the Download Store in 2008.

WatchIndia’s spokesperson Tripti Singh adds, “We are very excited to partner with Yash Raj Films to provide our users access to premier Bollywood entertainment. WatchIndia’s extraordinary success with over one million unique visitors per month is testament to the demand for Indian content online that offers flexibility to enjoy wherever you are.”

WatchIndia has also partnered with various networks in India including Times Now, Zee TV, Zoom, Zee Sports, IOL Movie Channel, Zee Punjabi, Zee Gujurati, Zee Cinema and Aastha. It offers Indian expatriates living in the US and Canada live Indian TV channels and free video-on-demand.