Original title: Sun Yang is an irritated Chinese team sponsor, the last answer came

[观察者网综合报道] August 19 Asian Games Men's 200 meter free tournament finals, the bath star Sun Yang worked well: not only in the match he won the gold medal. After the match, he saw the five-star red flag suddenly falling. Sun Yang's reaction to the site was also well received.

the flag fell and Sun Yang made a representation in place and waited for the flag to be in place. Prior to returning to the award ceremony, the map was taken from Zhongqing Online

. But at the award ceremony, the world champion also made a new controversy because of a move. Sun Yang did not have the uniform of the Chinese team from Anta. It wears the 361

° jacket in its own brand, and won the prize with the image of "tomato scrambled eggs".

Image from CCTV Video Screenshot

In this regard, Anta issued a statement on the 19th "I think the Chinese delegation will get a fair solution to the resolution" and said 20 : A winning suit is not only a result, but also a national honor. It is a national image. The rules and bottom line are not insulting. "

Anta also sent a statement to the media on the 20th, saying that athletes from the same country dressed differently. The award-winning service was staged," Personal interests are above the national interest. "A number of media reprinted.

Sun Yang has not responded positively to this issue, but in the 800m freestyle competition in the Asian games just ended (20th night), Sun Yang, who won the championship, replaced the Anta award-winning suit but had a five-star red flag. Entrance, The Anta logo on the chest is also covered with a five-star red flag.

CCTV video screenshot screenshot time 20th night

Sun Yang "wearing wrong clothes", Anta strong answer

According to the interface news, On the 19th podium, the same Chinese players, Sun Yang and the third runner-up Ji Xinjie had different clothing brands: the last h A light yellow 361 °, the latter had Anta.

Sun Yang and Ji Xinjie wear different clothing brands

Since 2009, Anta has been officially involved with Chinese sports delegation, including the Olympic Games and Asian Games. Partners, providing uniform clothing to the Chinese team. In response to this Asian game, Antas "Blue Dream" suit changed the red and yellow of the "tomato tub" in the past, causing a wave of netizens to discuss it.

And 361 ° is the Asian toy partner, providing equipment for Asian game staff, torches and volunteers, and its brand identity is everywhere.

For Sun Yang's behavior, Anta immediately responded in the evening of the 19th. "As an official partner of the Chinese sports delegation and an official partner of the Chinese Olympic Committee, Anta has built a podium for Chinese athletes. We believe the Chinese delegation will get a fair solution to the violation of the rules and regulations. "

At 20:00 at Anta, Anta also sent two pictures on Weibo saying" A winning suit is not only a result but also a national honor. It's a national image. The rules and the bottom line are not insulting. "" A dream, same mission and a uniformly acclaimed suit. "

5 o'clock at 20, Sina News and Sports Weekly quoted an" official media statement "issued by Anta. The content is as follows:

As the official partner of the Chinese sports delegation and the official partner of the Chinese Olympic Committee, Anta has created an award-winning costume for Chinese athletes that represent the spiritual view of Chinese sports and represents the style of Chinese athletes.

According to the contract requirements and the country's uniform image, athletes must wear the official award-winning uniforms when embarking on the podium. An award-winning suit is not only a symbol of the athletes' outstanding performance but also a representative of a country's reputation, image and credibility. Athletes from the same country dressed in various award-winning costumes have an unprecedented history in world sports history and have a major impact on China's national image and rules. Personal interests are above national interests.

We believe that the Chinese delegation will have a fair and serious solution to violations of discipline and discipline. We are also convinced that this year's Asian game, "Zhongzhi Chengcheng" award-winning clothing will witness China's sport one after another brilliant moment, will follow China's athletes galloping field for the country to honor.

Sina News said that Anta had written a letter to the Chinese delegation.

On the other hand, since 2011, Sun Yang has signed a 361 ° sporting contract to become a brand writer. From the observer network's deadline, Sun Yang and 361 ° have not responded positively to this question.

However, in the 800m freestyle competition in the Asian Games just ended (20th night), Sun Yang, who won the championship again, replaced Anta award-winning suit but had a five-star red flag and the Anta logo on his chest was also used . Five-star red flagged stickers.

The "dark battle" between sports sponsors

In sports, the contradictions caused by "sponsorship problems" are not common. In the World Cup finalized this summer, some players fined 470,000 yuan (per person) to "miss the wrong drink" and "wear wrong socks".

Athletes many years of on-stage competitions and television broadcast experience also let them know how to avoid risks.

At the 1992 Olympics in Barcelona, ​​when the sponsor asked the man's basketball to take the stage, the uniform was replaced with a cape of the Reebok logo. Half of the players in the "Dream Team", including Jordan, signed a contract with Nike. In the end, the player chose to wear Reebok when he came to power, but covered the brand with the American flag.

Wear The American Flag Wearing The American Flag Of Jordan @ Vision China

Although this scene is legal, this year's "dream song" also attracted American networks "to Nike loyalty beyond Evaluation of American loyalty.

Yao Ming is also well aware. In September 2017, Yao Ming, chairman of the Chinese Basketball Association, presented at the National Games Men's Basketball Awards ceremony the prize to the Liaoning team of the championship, and he reminded Zhou Qi and Guo Ailun twice to drag the zipper on the sports jacket and then the gold medal was hung on the neck.

Yao Ming: "Draw up the zipper"

At that time, Zhou Qi and Guo Ailun pulled down the jacket and revealed sporting shirt, the logos for other sports brands Air Jordan and Nike were clearly visible. Zhou Qi and Guo Ailun happen to be signing players of these brands.

On the podium, Guo Ailun, Zhou Qi and Li Xiaoxu did not take the zipper. The logo in the clothes is clearly visible.

There are many other examples: Lin Dan was previously forbidden because of the "wrong package", Yi Jianlian was out of the sneakers of the CBA game, and Sun Yang was almost lost due to "private signing". Olympic qualifications etc.

In the second round of the CBA League on November 2, 2016, the CBA league and sponsors asked players to wear Li Ning -sneakers. Yi Jianlian, who signed NIKE, said "foot discomfort," Li Ning shoes from the Xinhua News Agency

According to incomplete statistics, the total number of sports events held in China in 2016 was close to 200,000, and the number is still growing. Xinhua News Agency pointed out that China's sports industry will reach a market scale of 5 trillion in 2025. The rising Chinese sports industry has long been the target of capital and entrepreneurship hunting.

After Yi Jianlians "sneaker incident", Xinhuanet wrote the article "Guangzhou Daily" in November 2016, saying he hoped that Yi Jianlian's shoes could open the door for sports arbitration.

The article points out that sports sponsorship conflicts reflect the collision between the growing sports market and the previous management model thinking.

With the development of sport personalization and the further improvement of commercial development, it is necessary to progressively promote the pace of professional "sports arbitration". The ongoing work is to formulate and revise the rules and contracts for the athletes' commercial activities that are appropriate for the characteristics of their respective sports, based on international practice, based on full consultation with athletes. The highest sports management department in the country should take the opportunity to promote the establishment of a Chinese sports force and mediation system to protect the rights and interests of athletes. Athletes' rights as the main part of all professional leagues are protected and the professional alliance has a thick layer. "Protective Cover".