BeerMenus

BeerMenus is a website and app that serves as the go-to craft beer marketplace where over 6.7 million beer lovers and 45,849 beer retailers meet. They drive craft beer growth by making craft beer more available and accessible – whether you’re looking to buy or sell craft beer, BeerMenus can help you.

Print Menus Dashboard Redesign

Problem

While working on the template design for the print menus (project below), I noticed a number of glaring issues with the user experience of the dashboard, such as:

larger font sizes and inefficient use of horizontal space.

a lot of explainer text, causing unnecessary scrolling in the sidebar.

no auto-save option which meant a user had to make edits, click save/refresh, wait up to 10 seconds to see their updates and then scroll back to their spot in the sidebar and continue edits.

(Original dashboard design)

Solution

The changes I made to improve the user experience were:

reduced font sizes and made better use of vertical space to minimize scrolling.

moved explainer information into an (i) info icon (available on hover).

implemented auto-save so that changes are automatically updated in the preview screen.

Print Menus Templates

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Problem

The existing print menu design didn’t cater to specific needs and left the menus feeling generic. By surveying customers, it was clear that we needed to create distinct menu types.

Solution

I created four distinct menu types to cater to the four most popular customer problems:

a menu that optimizes for fitting a lot of beers

a menu that optimizes for numbering your taps

a menu that optimizes for sorting by flavor profile

a menu that optimizes for including wine and cocktails

Additional Notes

My recommendation to the team was to implement a hex code input in the print menus dashboard to allow less tech-savvy customers to customize their print menus to match their branding without needing to use CSS.

Landing Site

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I was tasked with designing a new landing site for the /places/new page at BeerMenus. This is where new businesses sign up to join BeerMenus so we wanted to incorporate product information as well as testimonials. Our goal was to increase the conversion rate on the landing page and the percentage of trialers who add 15+ beers to their page.