The ultimate goal of SEO is to stimulate more relevant traffic to your site by optimizing your web page to rank higher in search engine results. This means that understanding how search engines rank should be one of the most compelling subjects for anyone with a website and an intended audience. Adapting a successful SEO strategy means focusing on adapting the best tactics that will allow your page to be seen by the people who want to see it. The internet never stops changing and it’s user base is continually growing so there are always new things to be learned about SEO. Below are the tried and true most useful on page SEO tactics to incorporate into your marketing strategy with the goal of launching your page towards the top of Google’s search results.

Occasionally, a company will ask me if they should create an app for their company.To answer this, I have made a short list of considerations before deciding to create an app and this list is built around one simple principle, the principle of purpose. Read More

This year Halloween spending is said to reach an all time high. Statistics from the National Retail Federation speculate that this year “consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016” (NRF). That outrageous number actually makes sense when you think about how many people participate in Halloween festivities throughout the United States and all of the spending that goes into this crazy night of fright. Read More

Marketing Strategies for 2017

Just as consumers’ tastes and preferences constantly change, so does how to reach and attract them to your product or service. Below you will find 6 marketing strategies for 2017 to help you keep up with the ever evolving world of marketing.Read More

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. Read More

Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. Read More