Moment Factory developed the interactive system and designed the interactive content of Montreal's Vitrine Culturelle.PHOTONIC Dreams (photonicdreams.com) created the original LED video wall of La Vitrine, in Montreal.

The installation includes tracking devices and low-resolution LED displays and is capable of showing many different visualizations based on the presence and movement of people.

After entertaining themselves with the dynamic marquee of La Vitrine during the last two editions of the All-Nighter, Montreal residents, visitors and tourists will now be able to enjoy it every night! This interactive screen, which currently lights up La Vitrine Culturelle, is now equipped with a high-tech system, enabling passers-by to interact with light shapes generated by 35,000 LED light bulbs.

The fun and interactive nature of this installation is a new innovation of the Quartier des spectacles Lighting Plan, as it redefines the traditional architectural façade so as to enable passers-by to make it their own by interacting with the light shapes displayed. Thanks to the talent of the creators of Moment Factory, which was incidentally awarded the Grand Prix Créativité Montréal 2008 in the category Urban integration Urban planning for this installation, we are taking a new step toward the creation of a unique urban experience at the heart of Montreal!, says Charles Lapointe, the president of the Partnership.

Visitors can interact with the installation every night from 7 PM to 11 PM.