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Guy Fieri Opening Guy's American Kitchen and Bar in Times Square

Look out New York: Guy Fieri is bringing his bleached-blonde ambition to Times Square in the form of Guy’s American Kitchen and Bar. Fieri is partnering with New York’s own Heartland Brewery to bring the creation to the city as soon as possible.

The building will be housed in the New York Times building (620 8th Avenue), and will feature “three full bars, a California-centric wine list, and an extensive draft beer program.” Anyone sold yet? Does alcohol outweigh the harm Fieri has and will continue to cause? Probably.