EU-CaRE | 4 daily actions for a healthy heart

TARGET AUDIENCE

CONTEXT

EU-CaRE is a cardiac rehabilitation programme for the elderly, funded by the European Union and Horizon 2020, in collaboration with AP-HP France.

To educate their patients and help them adopt healthy life habits around nutrition, physical activity, quitting tobacco, etc., the members of the projects needed content that was easily understandable and sharable for their website and social media.

We came up with the idea to create an animated, explanatory video to illustrate everything in a simple way. We used EU-CaRE’s data to fuel our creative process in order to translate the complex approach into a very simple and clear story. The end result is a fun and explanatory video that is adapted to a general audience.

TARGET EMOTIONS

Joy, education, and empathy.

Cherry on top: these characters can also be found in the second video!