Beer and titties

“We have neglected the men. They are underserved outside of sport,” reckons some bloke from Audience Development Australia, whoever they are.

But the solution is at hand. Not, as you might expect, develop more TV programming that actually interests men, oh no! The answer is to get more marketing into sport. Because, let’s face it, there isn’t enough marketing in sport now. Try watching the cricket or football for more than a minute without the commentators plugging at least one sponsor.

“Sport will become more critical. The client who can work out what to do with sport and how to integrate and do stuff within that will be very successful,” says the Audience Development bloke. Mmm, articulate.