Tag: Online Advertising and Marketing

Filtering by content type: Public Event

Not long ago, consumers accessed the Internet primarily through the browser on their desktop or laptop PC. While the PC remains a fixture for many, today’s typical consumer relies on a variety of different connected devices to navigate their daily lives. Examples include consulting...

The Federal Trade Commission hosted a one-day workshop to examine the blending of advertisements with news, entertainment, and other editorial content in digital media, referred to as “native advertising” or “sponsored content.” The workshop brought together publishing and...

The FTC held a roundtable discussion to discuss: 1) recommendations by business and consumer groups regarding the use of alternative dispute resolution ("ADR") for online consumer disputes; and 2) a proposed provision in the Preliminary Draft Convention on Recognition and Enforcement...

The FTC and the National Advertising Division (NAD) of the Council of Better Business Bureaus held a public workshop to explore how marketers comply with "clear and conspicuous" disclosure requirements in truth-in-advertising laws.

The FTC and the Electronic Retailing Association (ERA) presented a seminar for Internet retailers, marketers and suppliers on applying offline rules and regulations online. The seminar, led by FTC staff, was designed to ensure e-tailers understand and comply with the FTC rules...

The FTC, the United States Postal Inspection Service, the U.S. Attorney's Office, Southern District of New York, and the Manhattan Hispanic Chamber of Commerce hosted a forum that gathered law enforcement and community leaders, provided an opportunity to learn about the nature and...

The FTC hosted a workshop to analyze the marketing of goods and services through offers with negative option features. The workshop, which brought together consumer representatives, academics, and industry leaders, addressed the pros and cons of such offers, discuss online marketing...

The FTC hosted a public workshop to examine the costs and benefits to consumers and businesses of the collection and use of consumer information. In order to facilitate closer examination of the issues, the workshop focused on the collection and use of consumer information for...

The FTC hosted a public workshop to explore the issues associated with the distribution and effects of software that aids in gathering information about a person or organization without their knowledge and which may send such information to another entity without the consumer's...

The FTC and the U.S. Department of Justice's Office for Victims of Crime hosted a workshop on strategies for effective and high-impact education and enforcement to protect Hispanic consumers from fraud. The Consumer Outreach Forum provided the opportunity to learn about the U.S....

The FTC hosted a public workshop that gathered consumer advocates, government officials, business people, and other parties involved in the rebate process. The workshop provided an opportunity to discuss consumers' perspectives on rebates and challenges businesses face when they...

The FTC hosted a public workshop that explored how businesses merge and exchange detailed consumer information and how such information is used commercially. The FTC explored how detailed consumer profiles -- i.e., compilations of identifying information, preference information,...

The National Telecommunications and Information Administration ("NTIA") of the United States Department of Commerce and the Federal Trade Commission held a public workshop on "online profiling," the practice of aggregating information about consumers' preferences and interests,...

The FTC hosted a summit that brought together experts from the business, government, and technology sectors, consumer advocates, and academics to explore consumer protection issues surrounding spam, phishing, and malware.

The FTC hosted a public workshop on that brought together experts from business, government, and the technology sector, consumer advocates, and academics to explore competition and consumer protection issues relating to broadband Internet access, including so-called "network...

The FTC held public hearings to bring together experts from the business, government, and technology sectors, consumer advocates, academicians, and law enforcement officials to explore the ways in which convergence and the globalization of commerce impact consumer protection. The...