By the end of the year, movie studios will stop distributing 35mm film. The costly $75,000+ switch to digital projection is threatening drive-ins across the country. To help preserve this treasured American icon, Honda has started a national fund for contributions and is donating 5 digital projectors to the cause. Your votes decide where they go.

After noticing the new iPhone 5c cases similarity to Crocs, we decided to show everybody the way we see the new Apple iPhone 5c commercial (http://bit.ly/iPhone5cAd)PKP BBDO proudly presents: The iCrocs 5C!

via adweek.comThis Summer we celebrated the NOT NORMAL relationship MINI fans have with their cars. See what MINI drivers experienced driving down London's Cromwell Road on a #MININOTNORMAL day.Join NOT NORMAL: http://bit.ly/134FOMI

To celebrate 250,000 Facebook fans, Pizza Hut Canada used an awesome new technology called Makey Makey (http://www.makeymakey.com) to turn 12 of their signature dipping sauces into a one of a kind keyboard. Share this video and join us at http://facebook.com/PizzaHutCanada for your chance to win a $25 gift card!

martedì 10 settembre 2013

Bad love meets rock & roll in this headphone-blowing audio experience created by Philips & You Need To Hear This for Swiss Lips and their new track Carolyn. It's an interactive music video that's also a video game. Playing the game remixes the song, so every decision you make during gameplay counts. Some things make the track sound amazing and some things don't, so be selective when you're playing. Oh, and of course the entire experience sounds much better with Philips headphones.--------

"As a part of its ongoing You Need To Hear This positioning, Dutch brand Philips has launched the latest campaign to promote its range of urban headphones.

In the latest iteration of e campaign, Ogilvy & Mather, London has teamed up with UK dance-electro-pop band Swiss Lips to create an addictive interactive music video game for the band's latest single, 'Carolyn'."

In this video, we take a look behind the scenes of JUST A REFLEKTOR, an interactive short film for Google Chrome that explores the themes in Arcade Fire's "Reflektor" through two devices simultaneously: the computer and smartphone/tablet. Directed by Vincent Morisset and filmed in Haiti, the story follows a young woman who travels between her world and our own."Grammy Award-winning Canadian band Arcade Fire has partnered with Google Chrome for its latest single, Reflektor. An interactive video lets viewers control the action by using their Chrome web browser and either a smartphone or tablet." Read more at contagiousmagazine.com