WEBVTT J.C. A LOT OF CASUAL FANS LOOKFORWARD TO WATCHING THE SUPERBOWL.ANTHONY:BRADY IS DOING A FEWMORE COMMERCIALS AND WE WONDEREDWHAT IT IS LIKE WORKING WITH HIMIN THE BRANDING GAME.TROUBLE SLEEPING?THEN YOU ARE PROBABLY INTERESTEDWHEN TOM BRADY, AN ADMITTEDSLIP CONNECTICUT GOES TO BED AT9 P.M. DURING THE SEASON,PITCHES HIS BED OF CHOICE,BEAUTYREST.IF YOU WANT TO MAXIMIZE THATSLEEPING TIME, TOM COULD ALSOPUT YOU IN UP HIS UNDER ARMOUR PAJAMCOMPLETE WITH FEATURES THAT ARESUPPOSED TO HELP THE BODYRECOVER FASTER FROM THE STRESSESOF THE DAY.OR MAYBE YOU JUST WANT TO LOOKLIKE TOM BRADY.MILLIONS DO.WHEN THE QUARTERBACK ENDORSEDUGGS, SALES OF THE MEN'S LINETOOK OFF.GETTING BRADY ON YOUR TEAM IS ANO-BRAINER SAYS MARKETIGURUAJ GARRETSON.>> PEOPLE WANT TO BE X IS --ASSOCIATED WITH SUCCESS.SUCH A HUMBLE PERSON WHO HASDONE SO MUCH.I THINK ANY BRAND WOULD BE LUCKYTO HAVE HIM.ANTHONY: HE DOES NOT ATTACH HISNAME TO JUST ANY BRAND.HE IS HIGHLY SELECTIVE.>> WE HAVE TO MAKE SURE THAT THEBRAND MAKES SENSE WITH THEATHLETE.IT HASTO MA FINANCIAL SENSEFOR HIM.HE CANNOT BACK A MILLIONDIFFERENT BRANDS AREA. ALL THOSETHIN ALIGN, MAY BE THE HAVE AGOOD SHOT.ANTHONLIKE TAG LAWYER, HEBECAME THEIR AMBASSADOR A FEWYEARS AGO.AFTER HIS 2002 SUPER BOWL WIN,HE SPLURGED ON A WATCH.WHAT ABOUT THE HITS HE TOOKDURING THE GAME AND THE FACTHEHAS MADE FANS UNHAPPY AND NFLCITIES ACROSS THE COUNTRY?HE PLEDGED WELL IN NEW ENGLANDBUT WHAT ABOUT PLACES LIKEPITTSBURGH, DENVER ATLANTA.>> THIS IS A PERSON THATTRANSCENDS ALL OF THAT.YOU LOOK AT THE BRANDS HE ISASSOCIATED WITH.ANTHONIT IS NOT ONLY NATIONALBRANDS RADIANT DORIS'S.HE HAS THE BACK OF ONE LOCALBUSINESS, SHIELDS MRI.WHEN DID THISIDEA COME TOSOMEONE THAT IT WOULD BE NICE TOGET TOM BRADY?>> THAT WAS A WISH AND APRAYER.WE FLOATED THE IDEA AND THEY DIDNOT SAY NO.WHICH WAS SHOCKING ANDNERVE-RACKING AND WE WERE ON THEEDGE OF OUR SEATS WAITING.TOM BRADY KNOWS WHO WE ARE, THEOFFICIMRI PROVIDER OF THE NEWENGLAND PATRIOTS.WE ASKED WHO WE ARE AS A FAMILY,WHO WE ARE AS A COMPANY.HE DUG DOWN DEEP OR SO WEPROVIDED THAT INFORMATION.ANTHONY: HE DID NOT SAY YES.THEN NOTICING A BIT OF FREE TIMEON HIS SCHEDULE THIS PASTSEPTEMBER, THEY HOPED BRADYWOULD BE INTERESTED.>> HE CAME BACK WITH THEQUESTION OF, LET ME SEE YOURCHARITABLE GIVING FOR TH PASTTHREE YEARS.THAT SAYS SOMETHING ABOUT WHO HEIS, HOW GENUINE AND THE DEPTH OFCHARACTER.WE PROVIDE THAT INFORMATION ANDHE STILL DOES NOT SAY NO AND HECOMES BACK AND SAYS LET ME SEETHE SCRIPT.HE LIKED IT AND HE SAID I'VE ANDPROVIDED I HAVE SOME CONTROLOVER THE CREATIVE DIRECTOR.IT WILL BE BOBBY FARRELLY.WE ARE LIKE, YES.TOM BRADY WHO IS THIS ICON ANDYOU HAVE BOBBY FARRELLY, THESUCCESSFUL FILM DIRECTOR AND US.THERE IS GREAT SYNERGY THERE.ANTHONY: FILMING BEGAN TWO WEEKSLATER.>> HE ENTERS THE ROOM AND HE ISVERY CHARISMATIC BUT DISARMINGAND AT THE SAME TIME HE MAKESANYONE FEEL RELAXED AN ENGAGEDAND IMPORTANT TO THE WORK NOMATTER WHO THEY ARE ON THE SET.HE WAS LOOKING AT ONE OF THECLIPS AND BOBBY SAID IT IS GOODAND TOM BRADY TURNS TO HIM ANDSAYS, I CAN DO BETTER AND THEYWENT BACK AND DID IT AGAIN.IT WAS REALLY GOOD BUT HE DID ITBETTER.THE NEXT TIME.HIS FOCUS, HIS DRIVE FOREXCELLENCE, HE SHARED HIS RINGS,LET EVERYONE TRY ON HIS RINGS.AND SIGNED A FEW AUTOGRAPHS.HE WAS VERY ENGAGING WITH THECREW.ANTHONTHEY WERE THE REAL DEALRINGS.>> THEY WERE.VERY LARGE PIECES OF JEWELRY.ANTHONWE ASKED IF TOM BRADYHAD ANY SPECIAL STAR REQUESTSLIKE AVOCADO ICE CREAM OR