A racing stripe option on the new Ferrari 458 Speciale costs more than what many Kiwis would spend on a car.

The first stunning Speciale in New Zealand was unveiled at Auckland's CRC Speedshow this morning with Ferrari sales consultant Nick Lyne saying there are not many of this "absolutely incredible" machines available worldwide.

"The prices start from NZ$549,000 plus options.

"If you like the stripe that will cost an extra $18,200 New Zealand dollars. It is painted into the car."