"A jack of all trades is a master of none, but oftentimes better than a master of one."

Specialists or generalists? That's been the age-old question.

The answer is, both are necessary. Entrepreneurs need to be jacks of all trades by necessity. Early stage startups need to hire jacks of all trades. Jacks

The more you start growing roots and getting established, however, you need to bring in the specialists.

The generalists are great at bootstrapping, getting things started and making magic happen. They are not really good at perfection. That's what specialists are for. They take things the generalists started, and carry them to their ultimate destiny.

Competition is a signal. It means that you're offering something that's not crazy. Competition gives people reassurance. Competition makes it easier to get your point across. Competition helps us understand that people like us do things like this.

Ever since content marketing became a thing….well….was it ever not a thing? Like many things in marketing, content marketing was a timeless principle rediscovered in the digital age.

But I digress.

Anyway, ever since it became a thing, companies have been mindlessly churning out content for the sake of content. It's gotten so bad that you would be forgiven for gouging your eyes out the next time you see an "X Reasons Why A is B" post on the internet.

In all honesty, though, you wouldn't gouge your eyes out. You'd just ignore the article and move on, giving the company that published it some serious negative points.

The key thing to remember is that content marketing is about quality and not quantity.