Meet The Women of CMM

Our Video Marketing Team

Caron, Stacie and Rachelle, at your service!

Caron Modern Media is powered by video savvy women with a passion for quality content. With varying types of experience between them, our video production team members come together with a shared goal: to make creative, inspiring videos for Bay Area brands.

Caron Shahrestani

Founder/Director
Before starting her own video company, our founder came from a writing and teaching background. After graduating from the University of Oregon with degrees in both journalism and French, she worked as a newspaper reporter for a number of publications from The Detroit Free Press to the Honolulu Advertiser.
In 2006, she joined the Peace Corps as an English teacher in Francophone West Africa, where she became fluent in French. Born and raised in the Bay Area, Caron moved back to San Francisco in 2008 and pivoted to video production amidst a newspaper industry melt down.
Caron apprenticed for local video production companies and studied video marketing at the University California Berkeley Graduate School of Journalism before deciding to strike out on her own. With the support of her Bay Area based family and an angel investor, she opened Caron Modern Media in 2013.

Stacie Piza

Video Production Assistant
Stacie and Caron first met through a completely different industry: fitness instruction. Stacie appears in a number of Caron's earlier videos for the Bar Method studio as well as some of her fitness photography.
Having trained under Caron in video production and editing, Stacie has worked as an in-house video marketer for a number of Silicon Valley startups. She especially enjoys DSLR video production and aspires to become a proficient video editor as well.
Through her work with local startups, Stacie has also developed a talent for social media marketing and management. She is a quick learner, a dedicated worker and a great improvisor when hiccups happen on set!

Rachelle Rabin

Corporate Video Consultant
Having worked as a corporate video producer and director for more than 20 years, Rachelle brings a wealth of information to her consulting role at CMM. Much like Caron, her earlier work experience in radio has given her an appreciation for musicality, cadence and brevity in video.
Rachelle and Caron's first video collaboration was a actually barter for filming services: Rachelle agreed to film Caron's wedding in exchange for Caron creating a video about Rachelle's original artwork. Through these different projects and their shared passion for fitness, they became friends.
As a corporate video consultant for CMM, Rachelle offers a sharp eye, an ear for music and a passion for creative content. She also laughs at most of Caron's jokes and acts as her wing woman at local networking events and trade shows.

Caron’s Story: A Little History

As a trained journalist, I appreciate storytelling and design. These passions fueled my decade-long journey from newspaper reporting to video marketing.

As a native San Franciscan with degrees in news-editing and French from the University of Oregon, I appreciate inflection and cadence. Having interned at a Eugene news radio station for two years, I find a sweet satisfaction in editing audio during post-production.

After college, I published dozens of front page business stories and travel features for the Detroit Free Press, the Albany Democrat Herald, and the Honolulu Advertiser. Longing to see the world, I took a two-year tour teaching English for the Peace Corps in francophone West Africa. While in service, I practiced photography and wrote for non-profit magazines about my experience.

When I returned to the Bay Area, I worked as a fashion photographer and a video blogger. A local firm took me in and taught me the ropes of lighting, filming, and website development. In 2013, I worked as a production assistant at Roy Cox Productions and fell in love with DSLR. The rest is history…

A Moment of Professional Gratitude

I have eternal gratitude for the people who have shaped me thus far. To be able to launch Caron Modern Media is a dream come true and I could not have done it without my adviser Alan Bleiweiss, my mentor Roy Cox, and my clients.

Special thanks to my mom for raising me with art, music, sewing, travel, technology and crafts. Thanks and love to my dad and my whole family for supporting the evolution of my business. And last but not least, to my husband for being my muse, my composer and my creative partner. – CS

Get our video tips straight to your inbox!

Become a better marketer and boost your online reputation with our monthly newsletter.