Drop 10 Facebook Friends and Get a Free Whopper

Facebook and Burger King are teaming up to give you a free Whopper--as long as you "sacrifice" 10 friends to get it. The world of social networking is getting meatier all the time.

The labyrinthine world of social networking can be confusing for everyone,
particularly small-business owners trying to figure out how platforms such as LinkedIn,
Facebook and Twitter fit into their business plans. If you or your company is
already on Facebook, chances are your account is already cluttered with
"friends" you may not even know, or with PR reps who want to keep visible. If you
can think of 10 of them you want to remove, Burger King will give you a
Whopper, for free. Careful with that ax, Eugene
...

This week, fast-food giant Burger King released a Facebook application that
gives you a free Whopper burger for every 10 friends you delete. On the Web
site Whopper Sacrifice, Burger King keeps a tally
that records the number of friends who have been sacrificed for the company's
signature sandwich offering.

After you ax a friend, a message will show up on the activity feed of your
Facebook profile telling others that you have sacrificed a friend for a free
Whopper. With the app, there's no way to remove friends without it being
posted, so forget about dumping friends on the sly while you claim your free
burger. The promotion is also limited to one coupon per account, so don't go
thinking you can "sacrifice" your entire tech department and eat for a week
(though that may be a tempting thought). At the time of this article's
publication, 54,563 friends have been deemed less important than a mouthful of
bread, meat and vegetables.

AdWeek reports that Crispin Porter + Bogusky, which designed the campaign,
thought up the idea after realizing they all faced the same issue: dealing with
too many Facebook friends whom they might never have even met. "It's
asking the question of which love is bigger, your love for your friends or your
love for the Whopper," Crispin Executive Interactive Creative Director
Jeff Benjamin told AdWeek.
Let the massacre begin.

Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.