According to wikipidea, "cryptocurrency is a digital asset designed to work as a medium of exchange that uses cryptography to secure it's transactions, to control the creation of additional units, and to verify the transfer of assets". Essentially, cryptocurrencies are a type of digital currencies, alternative currencies and virtual currencies. Many of us know of Bitcoin which was created in 2009 and it became the first decentralized cryptocurrency. Since then, many other cryptocurrencies have been created.

MINDSET OF THE DIGITAL ERA

I am not an expert in cryptocurrencies but I can tell you that I know many people who have made loads of real money and also lost money in this cryptocurrency craze. The issue I want to address is not about the cyptocurrencies per se, but about the mentality of those people who invested in the cryptos. Most of the people who invested initially had never done that before and probably had little knowledge of how these worked, but they just trusted their instincts and jumped in. Obviously, there are pros and cons to that which I will not be able to discuss in this edition.

As a rule of thumb, if you want to succeed as an entreprenuer in the 21st century, you definitely need to have a mindset shift. Nowadays, you can't afford to be ignorant or to remain stuck in the old ways of doing things. Life is moving at a fast pace and opportunities are being taken by those who are fearless, who don't take No for an answer, those who have the 'I can do mentality' and those who don't find comfort in excuses.

INVESTMENT VEHICLES: RISK TAKER OR RISK AVERSE?

I recently had conversation with a good friend of mine who is an astute investor. The gentleman is a go-getter. He has made significant gains as well losses with his various investment vehicles which included stocks, cryptocurrencies, forex trading, CFDs etc. In other words, what I am trying to communicate is that my friend is a confident risk taker. However, not many of us are like that when it comes to investing in these sort of investments. You and I know that investing in such volatile markets requires a greater degree of sophistication and probably many of us are not that sophisticated.

Here is the good news!

You don't have to feel guilty for not venturing into those investments. You may feel like you have missed out, maybe you did. However, that's beside the point. Maybe be you are not that kind of a person who take such risks, and it's not a crime to be who you are. As an entreprenuer or as an investor, self awareness is very important.

You need to have your own blueprint which defines who you are as a person and that self awareness helps in directing the sort of business model or investment that suits you. Once you define who you are as a person, you need to go further to define the kind of lifestyle you want to live and the legacy you want to leave behind.

It's a conscious decision.

A business or investment which is linked to your long-term lifestyle goal and purpose cannot fail. You make it happen no matter what!

This is why I am here to help you to look beyond the cryptocurrency craze and consider this sustainable and fulfilling digital lifestyle business.

SUSTAINABLE INVESTMENT: DIGITAL LIFESTYLE BUSINESS

My own story is that I started my online/digital marketing and lifestyle business from scratch, with a zero skill set in that area. I did not know a lot about this business but I made a conscious decision to INVEST IN MYSELF, LEARN ABOUT THE ONLINE BUSINESS OPPORTUNITIES and I CREATED MY OWN BUSINESS (which reflected my own blueprint, values and lifestyle goals).

In setting up this business, not only have I received regular step-by step training, mentoring and community support but I have transformed as a person. I am now making a difference in other people's lives while earning real income from it.

Business is all about creating great value for others and earning from it. PEOPLE PAY FOR VALUE. Learn the rules of engagement, to enable you to stay afloat in this ever-changing digital world.

Probably, using some of your profits from your previous/current investments, please consider investing in this sustainable online business, which is not only life-changing, valuable, fulfilling and profitable.