When it comes to internet marketing, you’ll have to consider a lot of aspects. One of these aspects is social media. Social media can be tricky as it is where you voice out your brand’s ideas and competitive edge on a daily basis, and most importantly, where your audience usually engages with your brand.

To be sure your social media strategy is on the right track, here are 3 warning signs to look out for and their solutions (just in case you need them).

Sign #1: You aren’t seeing results

Solution: Depending on the goal you’re trying to achieve, “results” can mean a lot of things. It is very difficult, if not impossible, for one social media strategy to accomplish all your goals at once, so it’s best to focus on 1 or 2 goals per strategy in order to channel all your efforts into making it happen.

Sign #2: You feel like you’re not being heard

Solution: It’s great to build your online presence but this doesn’t mean having to be on every social media platform there is. Check your website’s Google Analytics to see which networks work best for you. These platforms are where your audiences are, so focus on those channels.

Sign #3: You don’t receive much engagement

Consider the possibility that your brand is being too self-promotional. The best way to get likes, shares, and comments is to create value for your audience. Don’t only show your products but let them see how it can help people.