2015 Digital Marketing Trends – What Opportunities?

Mobile has been in limelight as the next big thing for the past few years. Fact is, the mobile marketing umbrella is huge!
From geo-targeting to in-app advertisements, responsive designs and the list goes on.

So will 2015 be yet another year for mobile?

In 2015, Mobile Optimization will continue to be big. That is, responsive websites will become even more critical and potentially take a huge leap with multiple websites switching to responsive design.

Content Marketing would also make a great impact in 2015 and we can expect to see more budget allocated to the preparation and distribution of quality content. In 2014, we already saw that 93% of B2B marketers engage in some sort of content marketing.

We also see that Social Media Marketing will be recognized as one of the pillars of marketing. It 2015, it is expected to be used as a solid and effective content distribution platform. Some notable stats on the social media front:

– 88% of marketers will use LinkedIn as a B2B marketing platform

– Instagram has over 200 million users. The app itself will be essential to businesses as the preferred image-sharing platform.

On the Social Payments front, small businesses will highly benefit from a ‘one click payment’ option from social media websites. Apps such as Twitter allow businesses to sell their products instantly and directly on the user’s news-feed without leaving the app.

Email Marketing will be worth keeping an eye on. It is expected that content from emails will be re-purposed and will now be featured as friendly downloadable PDFs, eBooks and Whitepapers.

Finally, we come to Native Advertising. In 2015, Native advertising will shift from being solely about promotional content to being more about relevant content and will become an important part of online advertising.