Seventeen Scandinavian brands have been handpicked to showcase during
menswear trade show Pitti Uomo as part of its ‘Scandinavian Manifesto’ project.

Located in Arena Strozzi at the Fortezza da Basso during Pitti Uomo 94,
the 17 brands range from emerging talents like Mfpen, Johannes Adele,
Newline Halo, Schnayderman’s and Tonsure, to more established names like
Hope, Norse Projects and Filippa K.

“The brands participating as part of Scandinavian Manifesto have been
handpicked because of their emphasis on quality, design signature, or
sustainability among others,” said Christian Maibom, founder and creative
director of Revolver, in a statement. “At the same time, we believe that
this selection strongly represents the span of Scandinavian designer-driven
menswear fashion.”

Lapo Cianchi, director of communication and special events at Pitti
Immagine, added in the press release: "Scouting and research activities in
the most interesting countries for contemporary fashion today are part of
Pitti Immagine’s DNA.

“The brands selection presented in collaboration with
Revolver demonstrates how Scandinavian fashion boasts some of the main
factors of success for forward-looking research.

The ‘Scandinavian Manifesto’ marks the first edition of the ongoing
project between Pitti Uomo and Revolver and will take place at Pitti Uomo
in Florence from June 12-15.