Customer experience

Connect with customers as though your future depends on it.

Because it does. Today, audiences want their brand experiences to be consistent across every device. And studies show that if you create seamless, amazing experiences, you’ll build lasting customer loyalty.

For deeper relationships, deliver even deeper experiences.

To give their customers across the world richer, more personalised experiences, Deloitte decided to re-invent their online presence. And with the ability to deliver mobile-optimised content fast, they can connect with their customers — wherever they happen to be.

Set the stage for success.

To create a consistently amazing digital experience across all devices, you need modern tools. Starting with a solid foundation — a comprehensive digital marketing platform that’s secure and built for business. Ideally, you’ll want one platform that lets you quickly create and control a lot of compelling content and will grow with you.

Become a content juggler.

Customers and employees are on the move and they expect their content to be relevant and engaging. So you have to create a lot of high-quality content quickly. To do that, you’ll need to be incredibly efficient. Start by having all your assets centralised in a single hub, so you can access, manage and monitor content from all across your organisation.

You need to read minds, too.

To meet customer and employee expectations, you have to anticipate. Create personalised experiences on the fly — a push notification that comes just as your customer is driving by. Customised content that’s exactly what your employee needs, when it’s needed. To compete, you need to deliver relevant experiences that are consistent across devices, adjust in real time and leave audiences wondering how you did it.

Be your best self. All day. Every day.

There’s no downtime when it comes to customer experience. Because every interaction, at every touchpoint, affects how customers and employees perceive your brand. But with the right digital foundation, content marketing and relevant experiences — you can create real connections with the people who are most important to your business.

They’ll stay loyal. If you stay agile.

Today’s customers are more mobile, more informed, more demanding and less loyal. So marketers need to be more agile. Learn five steps to deliver exceptional customer experiences in The New Normal: Customer Experience First.