The Sprint NASCAR Series pace car in the casino near the Agent Conference.

More than 125 agents from all across the nation turned out for the second annual Lightyear National Agent Sales Conference on Sept. 2-3. The event was again held at the Horseshoe Casino Hotel in southern Indiana just across the Ohio River from Lightyear's national headquarters in Louisville, Ky. The two-day event featured an Agent Golf Scramble, a tour of the Maker's Mark bourbon distillery and Lightyear Luau/Agent Awards Banquet on Wednesday.

A day-long conference on Thursday covered the introduction of Lightyear’s Agent Bonus League (ABL), a new promo designed to encourage agents to bring in new business and compete with the almost non-existent agent “equity” programs. Bonus payouts start at $25,000 and range up to over $1 million; payouts begin in 2010.

Also discussed was Lightyear’s teaming with Sprint to reinvent the wholesale partnership model. It includes Sprint’s complete portfolio of wholesale wireline and wireless voice, and data services. A highlight was the announcement of a new $59.99 unlimited talk/long-distance/texting/data offer on Lightyear Wireless.

Lightyear and Sprint also brought a NASCAR pace car to the casino to promote its new giveway – two Richard Petty Driving Experience passes that are good for a year at more than 20 tracks across the nation. It is open to all agents and the general public.