A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.

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Wednesday, January 18, 2012

PR Platform For Debut Authors

1. Don’t spend a penny advertising your book in a publication or online. But contact the editors at the publications, blogs, and web sites that you want to advertise in. Editorial coverage trumps the influence of an ad – and costs nothing!

5.Book signings, book giveaways, and book reviews are important but what is most important is getting off-the-book-page features in magazines and newspapers, building a buzz with dozens of radio interviews, guest-blogging often and securing a major TV interview.

6.The success of an author depends, in the end, on how good the book is. Is it well-written and interesting? Is it filled with new or needed info, if non-fiction. Is it on a timely subject, or is it creative, captivating, and engaging if a novel? If the book really is special; you just need an initial boost to find enough readers who will read it, embrace it, and share it with others. Word-of-mouth definitely works. So find a way to get it into the hands of loudmouths, yentas, and those who are popular and influential online or in the real world.

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person.

About Me

Brian Feinblum, the creator and author of BookMarketingBuzzBlog, is the chief marketing officer for the nation's largest book promotions firm, Media Connect (www.Media-Connect.com), formerly Planned Television Arts, and has been involved in book publicity and marketing since 1989. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. Brian, who earned a BA in English from Brooklyn College, became a published author in 1995 when he penned The Florida Homeowner, Condo and Co-Op Handbook. He resides in Westchester, New York with his wife, two young children, and an English Bulldog.