Meow Match Case Study

Case Study: How Meow Match increased ROAS by 89%!

Ember Entertainment develops fun and exciting mobile games enjoyed worldwide. They engaged Consumer Acquisition to leverage the Creative Marketplace and grow the global presence of their newest Match-3 game title, Meow Match.

RESULTS

+89%

ROAS

+349

App Installs

-52%

Cost per purchase

GOAL

Meow Match’s goal was to create new ad concepts while scaling Facebook and Instagram advertising with a set return on ad spend target.

.

AD FORMAT

Mobile app install ads on Facebook and Instagram.

CREATIVE MARKETPLACE

Over 100+ unique copy and headline variations, 130+ video and single image creatives were created in combination with generating 350+ Custom and Lookalike Audiences to deliver high ROAS mobile app installs on Android and iOS.

Ryan Geithman |President, Ember Entertainment | Meow Match

“Consumer Acquisition was instrumental in scaling Meow Match Android worldwide. They then hit another homerun with the rollout on iOS. They deliver on rigorous creative and audience testing and agile results-driven strategy that has increased revenue and installs. We look forward to continued success launching our next title.”