LUMINNEJ | A blog of all things beautiful & illuminated. A Malaysian lifestyle and beauty blogger.

Wednesday, July 20, 2016

Hermès The Orchestration of Time | A Quiet Moment of Visual Stimulation

The notion of time is so illusive that one can never completely understand it for the rest of our lives, eternally, we believe. Time moves beyond its physical appearance or the physics of how we have come to accept it - the dial, the beat, the tempo, the rhythm, for us, time holds a much deeper meaning, it traverses space and define how we see the world - the change of seasons, that Déjà vu moment, that moment when you missed your train, that time when you were first born into this world, and so much more. That is why our interest were immediately piqued when we received a special invitation via mail from this exquisite brand, Hermès, quite some months back, and we knew that we were going to be witnessing something extraordinary when the day came. Indeed it was.

Visual above courtesy of Hermès Malaysia

The Orchestration of Time made its Southeast Asian debut at Starhill Gallery from Thursday, 19 May to Tuesday, 7 June 2016 previously. We were extremely humbled to be invited to have a much closer look at this one of its kind exhibition that morning. Malaysia was the 3rd stop for this traveling exhibition after France and South Korea. A key highlight of this exhibition was the Slim d'Hermes QP which won the Grand Prix d'Horlogerie de Geneve Award for Best Calendar Watch in 2015.

From the brand on The Orchestration of Time

Artist Eric Vernhes conducts a silent score playing in gentle music of time for the new Slim d'Hermes watch line. Based on this cadence, he has orchestrated 5 video performances that resonate like so many moments in life, each synchronised on the same gentle to-and-fro motion. Arranged like notes of music on a staff, 11 watches born of an exercise in style on the theme of pure lines appear in a composition of watchmaking expertise marked by exquisite finesse. Forming five successive tableaus, the watches punctuate the passing of time. Numerals in font designed by Phillippe Apeloig dance around them, as if escaped from the dial. As lively as they are light, they come to life in telling a perpetually different tale. A successions of a ceaselessly turning time. Masculine or feminine, steel or rose gold, se or not, Slim d'Hermes watches punctuate the tempo of every fleeting moment, retaining only the which is essential.

We were absolutely fascinated by those beautiful dancing numbers around the watches showcased, super loving the font design, it has that psychedelic yet calming sort of feel to them, as if echoing the fact that time can always be suspended, or prolonged or even stretched and perpetually unstoppable even if we desperately tries to hold on to it. The second before passed us, it is gone forever, that moment can never be repeated or reproduced. But is that so? What if we were in a completely different dimension? And that moment is on a parallel universe which still exist? Would that be possible? Turning back time? So much possibilities, endless questions that swam in our mind that morning, after looking at these videos. Mesmerising indeed.

Visual above courtesy of Hermès Malaysia

The only pity thing was that the audience never got to enjoy the music that accompanies the videos as all of the exhibits were encased within and behind a glass cabinet. We wish there was some sort of a headphones or earphones attached to them, so that we could immerse ourselves completely, the music that was designed to go with the fascinating visuals created by the artist. That would have been perfect *_^

Nonetheless, it was a great little morning, rubbing ourselves off with some of that Hermès air, trying to understand the brand a little better while catching up with our friendly PR friends, a blogger and a new-found media friend. Thanks Hermès Malaysia for having us and for that lovely souvenir. We shall look forward to another rendezvous with the brand in the future. More about the brand here.

4 comments
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That is strange that they didn't hookup and headphone so guests could actually have the full experience, kind of defeating the purpose. These days I judge time by the amount of new fine lines that are appearing everyday....

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LUMINNEJ by JEANN LIEW

LUMINNEJ | All things beautiful & illuminated. A lifestyle and beauty blogger based in Malaysia. Inspired by the beauty of dreams in life, the dreamer baths in her passion and love for images, fashion, beauty, design, music, travel and all things beautiful. Welcome to LUMINNEJ, the window to an illuminated world of dreams in reality.
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