Source: BrainShark Infographic Sales Enablement Technology: How Should You Invest?

4. 80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase. (Source: VB Insight)

5. A Nucleus Research Study found “an average productivity gain of 14.6% from mobile capabilities and 11.8% from social.” (Source: Insightly: https://www.insightly.com/wp-content/uploads/2015/05/SkysLimitInfographic042815.pdf)

6. 47% of polled CRM users said customer satisfaction was significantly impacted by their CRM in 2015:

7. Despite the growth of Social CRM people still want more, and the most desired CRM features were social media monitoring capabilities (25%) and the ability to pull in prospect information from social media (24%). (Source: Capterra’s CRM Industry Report: http://www.capterra.com/customer-relationship-management-software/user-research)

8. In 2014, 74% of CRM users said their CRM system offered improved access to customer data. It hasn’t changed. (Source: RingLead: https://www.ringlead.com/blog/crm-stats/)