TNW Sites

Welcome to our twenty-sixth Tumblr Tuesday, where every Tuesday we celebrate our love of Tumblr by interviewing the mastermind behind a new blog. Tumblr, a New York City based startup, is like the FFFFound for the rest of the world. It’s as shareable and fast-paced as Twitter but populated with more in-depth text and rich images.

In January, we announced that Tumblr serves 120 million people and 15 billion pageviews every month! But Tumblr’s founder and CEO David Karp admits that one area the blogging network hasn’t performed well enough at thus far is content discovery – which is what our weekly column Tumblr Tuesday is all about.

While the author chooses to remain anonymous, the least I can say is that the man (or woman?) has a wry sense of humor, refers to his/her mom as “mum” and eschews the “zed” character in favor of English spellings such as “sanitised” and “realised”. Find out more about the mysterious expositor below…

CBM: Who the hell are you?

Technically Crunchy: A carefully sanitised finger of truth in the eye of tech babble.

CBM: Where in the world might you reside?

TC: Betwixt the Silicon Gyratory and Cupertino.

CBM: And what do you live in? An apartment, house, treehouse, man cave?

CBM: What particular moment in time inspired you to start this Tumblr?

TC: After voraciously consuming every tech blog for days on end without food or water, we awoke in a desert and realised it was time to shine this genuflecting hot sun on the people who wrote about it.

CBM: How would you describe the current state of the technology journalism?

TC: Like someone trying to insert their own head up their rear fundament, with some success.