Social media marketing has become a necessary and valuable marketing tool for businesses today. It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads, if you do it right.

Not being consistent
One of the worst things you can do is set up a social media account and not update it regularly which leaves it looking plain and unprofessional to your audience. One way to prevent this is to dedicate an employee regularly update your social media so that it doesn’t get put on the back burner. Make sure they are posting at least a few times per week, but daily is preferred. Staying active is key to building your following and increasing brand awareness.

We would like to congratulate TM Solutions on winning their Vendor Marketing Team of the Year Award 2015, and Totem are proud to be one of their Marketing Providers. To read the full details please click here

An exciting opportunity to play a pivotal role in defining and executing Totem’s company strategy. We have a winning set of formulas as a Marketing and Communications Agency – that focuses on being the best in Communication, Marketing and automated Lead Generation to all clients. We now need a proven New Business Development Director to take ownership for the development in the next stage of our evolution working in an integrated agency environment, based in …

An exciting opportunity exists for an Account Director at Totem. We have a winning set of formulas as a Marketing and Communications Agency – that focuses on being the best in Communication, Marketing and Lead Generation to all clients. We now need a proven account director to take ownership for the development of their client pipeline, in the next stage of our evolution working in and integrated agency environment, based in Camberley, Surrey. Candidates that …

Here’s a great example of viral marketing working at it’s best. This had over 1m views in a month on youtube. Go have a look if you haven’t seen it before… Dollarshave.com… Wonder what what this did to their lead generation and sales conversion…

“Ultimate list of Marketing Stats” Here’s a great link to the ultimate list of marketing stats by Hubspot and their research team. Great resource of information if you need some statistical analysis fr your Marketing and Communications Strategy…. “Ultimate list of Marketing Stats” Want to know more about how Totem could help in your lead generation and nurturing programmes, give us a call on (0845) 862 0725 or email info@totem-marketing.com

The PGB who are responsible for PGB, PIRRS and PICAS, have appointed Totem to establish, develop and implement a new web platform to manage and automate the application process for all clients. This is a strategic long term development that will enable the body to maintain high standards of support in a more effective environment.

TMS an well known and well establish Telecoms and IT Billing provider have appointed Totem Marketing to become their lead generation and client nurturing partner. Duncan Wilkinson from TMS says “Totem have the pedigree and capability to support our vision and goals. They are great at the strategy, but get the detailed requirements we need.”

Diamond Logistics, the “Local, National Courier company”, have appointed Totem Marketing as their strategic development communications agency. Derek Owen says “Diamond Logistics is an amazing company, probably the best kept secret in the courier market. They have fantastic stats, great services and amazing staff. It’s our role now to work with the Diamond Logistics family to educate the market on what they’re missing”.

What’s your competition up to? One fast way to hamstring your business is to ignore your competition… we suggest this isn’t a good strategy. Nor is assuming you are streets ahead of the rest of the market. While you’re busy ignoring them, they may be chomping away at your market share, and not always in a assumed way. If you don’t know what the competition is up to, it is hard to make the intelligent …

…For your complete school marketing and communication requirements! Totem for Schools is a division of Totem Marketing – focused purely on the support and development of Schools Communication and Marketing. We believe that’s schools can make a bigger impact with parents, Ofsted, government and the local community by approaching their Communications and Marketing in a holistic and joined up way. Totem have a track record of providing ideas and making these into reality. We start …

Today we are please to announce the joining of Totem For Schools and the largest Academy College Campus in the South of England, Collingwood College in Camberley. Totem are providing Strategic Communications and Marketing support to the 1600 pupil academy.

Is it all about the sale? Or is it? We at Totem feel the sale comes once all the homework, planning and right approach has been implemented. So actually it’s definately not “all about the sale”. Marketing exists for a reason, and one which has become more and more scientific over the years. Behavioural marketing, social marketing, systematic marketing… you name it – it’s all been tried and tested. But one common theme throughout is …

CASE STUDY: Totem were asked by Frimley Church of England Junior School to review and present back a holistic communication and marketing approach. Totem presented back a detailed plan of ideas and actions which included branding, logo, marketing, signage, website, opening evening walkthroughs, presentation templates, word templates, photography, newsletter templates and a detailed approach towards marketing and PR in the local community. Based on this review Frimley Church of England appointed Totem and the new …

Marketing Results Are About Engagement Marketing or really “Selling” is all about how to engage with your clients or customers. Get Marketing Results Focused on Your Message At Totem we start by understanding what you have to offer your customers, then we establish what “features” of your products are the motivators to buy your product or services. From there on – it’s really about focusing on the messages, branding, image, packaging, and placement – to …

Well just a little over a few weeks ago – 10 fit (well almost) chaps went on a crusade to peak the 3 mountains – known as the 3 peaks challenge. The “Peaked2early” team took to the hills to raise money for AMMF. One of the team (Derek Owen, CEO Totem) father passed away in December 2009 from Cholangiocarcinoma, and the challenge is a great way to raise money and also awareness of AMMF. They …

Manchester firm received a shock £35,000 telephony bill due to hackers making over 10,000 calls to premium numbers in Poland. Phone fraud is on the up – so it’s even more important companies choose a security conscious partner. It is estimated that telephone fraud is costing the UK up to £100 million a year. To read the full article on Hinckley Times Click Here

Understanding Customers Is Key To Good Customer Service Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations. Here at Totem we take pride in getting to know – not only our clients – but also their customers…it’s the key ingredient. Understanding …

9 Key Components For Successful Customer Engagement How do we ensure engagement and avoid the fatal fatigue engendered by every wave of new media adoption? How can an organisations and their leaders make the shift? The first step is to think systematically about it, and understand that engagement requires a set of building blocks. Customer Engagement Categories Divided into three categories: people-centric values, delivery and communication styles, and the right time drivers. People-centric values are …