House Philosophy

“I’m excited to present my new grooming brand, House 99. For me, grooming is not about how you look, but how you feel. It’s about feeling comfortable, trying new things and shaping your next look. No one needs permission to think about style and grooming. Changing how you wear your hair or growing your beard is a personal decision. House 99 helps you do that. I created House 99 to give people the inspiration as well as the right products to try out something different and feel completely at home doing so. Everyone can experiment and figure out what works for them. When I go to the barber, they expect me to ask for something new. I like keeping up that element of surprise at home, too.

Why House 99?

The word House because my goal is to build an inclusive community through the brand. And ‘99 because it was a critical year for me. A lot changed in my life that year. I got married, Manchester United won the treble, and my eldest son, Brooklyn was born. I’m really excited about and proud of House 99. We’ve taken our time and done a lot of research to create quality products to help you create the look you want.
We spent months testing formulas at the labs and with barbers, picking the perfect ingredients, fine-tuning the brand logo, packaging, and even the products’ names. I like to switch things up and know other guys do, too. House 99 was created to support men, to give them the tools they need to create whatever look they are going for. To feel confident in their lives.”
David Beckham,
Founder of House 99

Welcome to the House

House 99 is not only a range of high quality grooming products. It's also a community of like-minded men who, like our founder David Beckham, are unafraid to change up their look. We invite everyone to get inspired & share their vision of style - because experimentation is often the best way to find your next look, and when you look good, you feel good.

Join the Community

Our Products

We've taken our time and done a lot of research to create quality products, to help you create the looks you want. It's true - we spent months testing formulas at the labs and with barbers, picking the perfect ingredients, fine-tuning the brand logo, packaging, and even the products' names.

David's Secret Ingredients

A long time fan of spirulina & quinoa, David has been using these nutrient-dense superfoods to gain the competitive edge for years. Rich in nutrients, antioxidants and vitamins, their energizing properties have been harnessed to the maximum effect to bolster your hair & beard and smooth & illuminate your skin.

Grooming Point of View

We are constantly overwhelmed with grooming advice. But how to sort the wheat from the chaff? Bring in the experts. House 99 is lucky enough to offer our community tips & tricks from those at the top of their game, including David’s personal stylists. From Lisbon to Los Angeles, we meet the men who continue to define their genre.