Communicating Well with Non-Technical People

The Founder/CEO of an agile software development company recognized that developers do not become developers in order to interact with people, yet they must work closely with clients using Scrum and other agile development methods. How to help these technical people communicate well with non-technical clients?

Approach

Since the founder was a champion of understanding personality differences before he founded the company, he decided to engage Linda Berens to provide a self-discovery experience for all employees. Since the company was growing rapidly, she visited them several times a year to help each new employee gain an understanding of themselves. Group and individual sessions were used to bring all into a place where they could apply the Interaction Essentials in their work. They learned to: