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About this class

Social media can be used for a variety of activities—from supporting your PR efforts and aiding Search Engine Optimisation to driving traffic to your website. But most of all, social media allows you to share content that builds credibility and your brand, and it allows your customers to be in direct contact with you at all times.

So, your company has a social media presence - but what are you doing to capitalize on it? Learn the steps to create engaging, sustainable, and traffic-driving content for social media. We’ll cover the mechanics behind creating an effective and engaging social media strategy, as well as acquiring and retaining fans to foster a robust captive marketing audience.

Takeaways

Create great content and get started

Learn how to build a sustainable content calendar
- Gain techniques on how to drive traffic from Facebook to your domain and drive traffic and sales to your website

Become adept at managing brand voice and reputation via social media

Use social media to build credibility and gain influence

Create KPIs to measure your performance and assess the impact of your activities and make changes where necessary

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