Carlson had 54 advertisers in the same week last year, but he lost some in December after he claimed immigrants made America “dirtier.”

Advertising blocs fell to about 13.5 minutes on Monday, the day after the first batch of audio was released. On Tuesday and Wednesday ― after more old Carlson comments resurfaced ― ads fell to about 11.5 minutes, with many of them promos and MyPillow spots, The Contemptor reported.

The ads that remained weren’t always typical for prime-time television:

Fox News executives told the Times that the presentation was planned months ago.

Fox News had $1.09 billion in ad revenue last year, a 7.2 percent increase over 2017. However, the Times added that Carlson’s show was bucking that trend; its ad revenue plunged 45 percent in the fourth quarter as boycott calls grew over his anti-immigrant comments.

Some advertisers, however, remained committed to Carlson. In December, My Pillow CEO Mike Lindell said: “I make all of my advertising decisions based on what is best for MyPillow, my customers and my employees.”

Lindell, an avowed conservative and a constant advertising presence on Fox News, even as various shows have been subject to boycott calls, was rewarded with an appearance as a guest on Carlson’s show:

While more than a dozen companies have pulled ads from Tucker Carlson's show, this week My Pillow CEO Mike Lindell put out a statement saying he would keep advertising on his show. Today, he's getting his own segment pic.twitter.com/Umu9EPdlMT