“Their domain expertise and understanding of the model; where it’s been and where it’s going is crucial to our roadmap,” said Peter Levin of the investment.

Levin, who recently brokered the sale of Nikki Finke’s blog DeadlineHollywoodDaily to Mail.com, and was an early investor in Gamespy Industries, an operator of videogame-related websites, launched and runs GeekChicDaily with Gareb Shamus, publisher and founder of Wizard Entertainment.

Wizard currently publishes Wizard, ToyFare and FunFare magazines and owns and operates 12 Comic-Cons across the U.S. Other investors in GeekChicDaily include Mandalay Entertainment Group’s Peter Guber, Japanese media giant Yoshimoto Kogyo and the Jel Sert Corp.