Why does User Experience matter?

Simply having an attractive website alone doesn't cut it. In this technology-saturated era, customers expect a first-class interaction from your website. This is why User Experience (UX) should be something you think about throughout the entire design and development process.

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Published

15th August 2018

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What is UX?

UX is predominantly about creating websites, or systems, that are designed in every aspect with the focus on the end-user – making it easy to access, use and navigate, whilst providing an enjoyable experience from start to finish. It is about seamlessly displaying your companies brand, products and services together, to encourage positive engagement.

Why is UX important?

Think about it this way, how many times have you been to a website or app and perhaps had trouble finding what you’re looking for? Or, found the website too confusing to navigate? Did you keep looking? Like most of us, you probably went elsewhere to find it. With a UX friendly website your customers can quickly find what they want with ease; helping improve your customer engagement, and therefore increasing sales and creating new leads.

Our Top 3 UX Tips:

1. Put functionality first

Create a website with a purpose. What do you want your customers to achieve? This comes down to the initial structure of your content, which is then communicated in an appealing design.

2. Don't overdo it

Simplicity is better when it comes to websites - too many options can be confusing. At the end of the day, the aim is for your customers to achieve more with fewer clicks.

3. Put yourself in your customers' shoes

Create a list of everything you think your customers want from your website. Go through and see if you can find everything with ease.

How iCandy Design can help...

If you think your website might be in need of an update to enhance the UX, take a look at our full range of website design and development services. At iCandy Design, we consider the user experience from the start of the project and continue to enhance it based on feedback and analytics. View our bespoke website designs and get in touch today, to find out how we can help you.