“Revolutionised the way my communications team and I approach writing for online consumption.”

Reading your webpage on a smartphone cuts comprehension by 48%, attention by 50% and reading speed by 20% to 30%. Now what?

Until June 12 only: Master proven-in-the-lab techniques for overcoming the obstacles of reading on the small screen to reach readers on the go …

Dear Communicator,

You’ve read the numbers. You know that more than half of your audience members are receiving your emails, visiting your webpages and engaging with your social media channels via their mobile devices, not their laptops.

Make mine to go Master a four-part system for reaching readers on their smartphones at our mobile web-writing Master Class on June 12-13 in Chicago.

Boost readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)?

Are you using a structure that’s been proven in the lab to:

Attract 300% more readers and 520% more reading (Groove HQ)?

Get more social media shares (Reuters Institute)?

Boost readership, understanding, engagement, interest, satisfaction and more (The Poynter Institute, The Readership Institute, the American Society of News Editors and the Newspaper Association of America)?

Learn a structure that’s been proven in the lab to increase readers by 300% and reading by 520%.

If not, why not?

In this session, you’ll learn a structure that’s been proven to grab readers’ attention, pull them through the piece and leave a lasting impression. Specifically, you’ll learn how to:

Start your webpage with a bang with four types of web leads to try.

Avoid three leads that reduce online reading — including one that’s been proven in eyetracking studies to make people skip your first paragraph.

Tap three secrets of successful subheads. This “may be the most important thing you do” to improve usability of your webpage, according to the authors of How People Read on the Web: The Eyetracking Evidence.

Get mobile visitors past the first screen of their smartphones with best practices for mobile menus.

Get out of your own way by removing four items from the top screen that may be getting between your mobile visitors and your message.

“This was the best writing workshop I’ve ever taken. It was packed with best practices backed up by research.”

Get a Web-Writing Workout With Wylie

Build your writing muscles – and make your webpage oh, so attractive

In the crunch of writing headlines and meeting deadlines, it sometimes seems as if there’s not enough time to pause and consider how you’re doing. But in our practice sessions, you’ll get a great opportunity for reflection and improvement.

Bring your laptop and a story to work on. You’ll get a chance to write and rewrite, get and give feedback, and leave with a totally rewritten piece. In these practice sessions, you’ll:

Master the techniques you learn in the workshop by applying them immediately. (That’s how we put the “Master” in the Master Class!)

Gain valuable insights on your work from your peers and from Ann.

Learn to analyze and improve others’ writing — the best skill you can develop for editing others or improving your own work.

Make Ann your personal writing coach.

“Ann’s information was relevant and important for success, for writing for device reading. Run, don’t walk to her session.”

2. Stop battling reviewers in the approval process …

I empathize with communicators who have to fight comma by comma for approval from people whose only writing credential is that they didn’t flunk out of Mrs. Brown’s third-grade English class. (I once had to run a piece by nearly 100 reviewers, so, believe me: I. Feel. Your. Pain.)

“I love that it was backed up by so much research. It will make our jobs easier when we go back and sell these ideas to our organization!”

But I also think that one reason we’ve inherited such an unbearable approval process is that as a group, communicators haven’t done a very good job of explaining the art and science of what we do.

After all, you wouldn’t buy the argument, “Sentences are supposed to be short!” But, “According to the American Press Institute’s research correlating sentence length with comprehension, this 42-word sentence will get less than 10% comprehension”? That’s a data point you can sell to management.

The ability to talk about what works and why — and to back that talk up with proven, scientific evidence — is one of the best ways I know to gain more control in the approval process.

“It’s a fantastic course that helped me improve my writing and get it approved by the powers that be.”

— Karen Saari, copywriter, Madison Area Technical College

Knowledge really is power: In this class, you’ll learn the relevant research you can use to support your ideas and sell your techniques to management.

3. Master new skills with practice and feedback …

I used to love being a writing coach — sort of a personal writing trainer — working 1-to-1 with writers and seeing their work get better and better and better with each draft.

“The piece I worked on at the workshop has improved measurably.”

But over the years, as my corporate and public training business has grown, I’ve had less and less time to work with individuals. A few years ago, I finally had to stop saying “Yes!” even to writers who were willing to pay my $750-an-hour fee to develop their biggest financial asset — their writing skills.

That’s why I love our Master Class practice sessions.

You’ll have a chance to master the techniques we discuss in class by editing and rewriting your own work. I’ll get to look over your shoulder and provide quick suggestions to improve your headlines, your leads, your message angle, your clarity.

“I love how interactive it was and that we went through real-life examples of others’ work.”

Then — if you think my insights are valuable — you’ll have a chance to get a formal critique from the billion-dollar brain trust of professional communicators in the room. I always get new ideas in these sessions, and I’ve been teaching this stuff for 20 years!

To say that you’ll leave with a completely rewritten piece is an understatement.

BONUS: Plus, a few weeks after class, you’ll receive a compilation of everyone’s work, so you can steal approaches from and be inspired by your classmates’ progress, as well.

Save $100 each when you bring two or more colleagues. Save $50 each when you bring one colleague. (Big group? If you have 10 or more colleagues who would benefit from training, let’s see whether a customized, in-house writing workshop makes more sense.)

Save up to $450 on follow-up learning tools, subscriptions and coaching sessions when you upgrade to our Gold, Platinum and Diamond levels.

Earn a free, 3-month subscription to Rev Up Readership — a $97 value — if you’re among the first 5 to register.SOLD OUT!

“Absolutely the best money I’ve ever spent. I learned more about writing for my audience from Ann in one day than I have in any other seminar.”

Another reason it pays to be fast …

Our training room — an absolutely perfect facility for learning — is comfortable and convenient. However, it’s not huge. So I’m afraid the Master Class is strictly limited to the first 40 people who register.

Unfortunately, if yours is the 41st registration we receive, we’ll have to tell you we’re sorry, but we’re full. To avoid being disappointed, please register now.

Layoff-proof your job; build your business; and cut to the front of the line for raises, promotions and awards …

Why not make 2018 the year you become the go-to person for reaching readers on the small screen?

After all, someone’s got to be the communicator knows how to overcome the 335 obstacles to reaching readers on mobile devices … the one who knows how to get the word out on a 3×6-inch screen … the one who knows how to reach readers where they are — on the go.

Might as well be you.

“The best training I have ever been to.”

— Rachel Dupont-Yeganeh, internal communications coordinator, JTI

How would that change your year? How could that change your life?

Let’s find out! Join me for Write for Mobile on June 13-14 in Chicago. Register now.

So you can’t afford to enroll in this class? I received an email this morning from a writer who said she really needed this Master Class but couldn’t afford to attend.

Communicators! If you make your living writing, your writing skills are your No. 1 financial asset! Fail to invest in your skills today, and you certainly won’t be able to afford this class tomorrow. What’s your personal annual budget for investing your skills and success?

P.P.S.

Can I just order the video?Sorry, no videos on this one. No audio recordings. No e-book in the offing. No webinars at a later date. No materials I can send you if you can’t make it.

The only way to learn to Write for Mobile is to be in Chicago on June 12-13.