Freelance journalist and content writer

How a 5-year Revenue Strategy overhaul revitalised NH Hotel Group

At the start of 2014, NH Hotel Group rolled out a five-year plan for its Revenue Strategy focused on brand segmentation, repositioning and asset rotation, efficiency, and IT systems transformation. The plan has 24 initiatives.

Central to the project was a complete overhaul of the website, changes to the hotel management platform and centralised booking system, and the introduction of a new loyalty programme — NH Hotel Group Rewards — all of which have been implemented.

Halfway through the five-year plan and already the results are filtering through. I caught up with Fernando Vives, the company’s senior vice president of commercial strategy and pricing, to find out more.