iProspect hires Google's Niti Beri to lead its paid media team

Beri will be based out of the agency's Gurgaon officeETBrandEquity | January 14, 2016, 18:15 IST

Niti BeriDentsu Aegis Network’s iProspect India has roped in Niti Beri to lead its paid media Team. She will be based out of the agency’s Gurgaon office. Prior to this, Beri was with Google India. There, she handled the digital marketing accounts for five years.

Commenting on the development, Vivek Bhargava, managing director, iProspect India, said, “Paid Search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google - the biggest Search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family.”

“It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals,” added Beri.