6:54 PM,
Sep. 30, 2013

The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter.

Written by

Bruce Horovitz
| USA Today

As if the fast-food industry doesn't have enough headaches, now it's got a new one: It's getting too slow.

The amount of time that consumers are spending waiting in lines at fast-food drive-thru windows is getting longer, not shorter, mostly due to the growing complexity of new products that the major fast-food chains are selling.

This, according to the 2013 Drive-Thru Performance Study conducted for QSR magazine, a fast-food industry trade publication. The study also said that industry giant McDonald's posted its slowest-ever drive-thru time in the 15-year history of the drive-thru ...