Our website's #1 goal is getting people to fill out a form. What is the best practice to achieve that type of conversion?
Popup that links to form page
Popup that asks for basic info and then sends ...

Will providing free offers (articles, guides, links) on an eCommerce site help sales?
Free offers seem like a good idea on websites that provide services as the free stuff can help drive the customer ...

On my products page, I have a large image, then next to it I have add to cart. Below the add to cart section, I then have an Enquire Now button. And below that I have click for Live Chat, and below ...

My current site uses a session to store all the items in a customers shopping cart. Of course a session will only last so long, so if the visitors came back in perhaps a few hours, or even the next ...

Are there any case studies which provess that Re-design of existing Website helped to get more traffic and business significantly? If craiglist redesign their website today can it get more traffic is ...

I am trying to do what I can to reduce the steps of ordering online. Now I have it down to two steps. As soon as someone clicks to the cart to pay it goes to:
Check the cart contents, edit quantity, ...

I'm adding a new feature to my business website, and I'd like to let users know about it. It's kind of hidden in a menu (Finite Math -> Practice) right now, and I'm trying to figure out the best way ...

When having to offer a user the choice between a "free forever plan" and a paid subscription, which is the best approach to present the plans to the user, in order to make the paid subscription more ...

I've recently had users test a prototype for a new portfolio site for my company. The homepage is almost like a one-page site in that it has distinct sections, although each section links to another, ...

We are having a debate on the design of an e-commerce website about the buy now button. I would appreciate your feedback and would be very grateful for a link backing up your opinion.
How different ...

For a product site, I am preparing a pattern to review products.
To prevent spam (and due to legal requirements) we need the reviews to be confirmed by users. In my example, I would like to use email ...

What do you think about having single vs multiple call-to-action buttons? When we were brainstorming our pricing page, half of the room was for single and the other half was for multiple.
I'm trying ...

I have read contradictory opinions on this topics. In general it is thought that yellow is an intellectual color. The problem is that most of the "studies" seem very pseudo-scientific.
Some point out ...

I need help thinking this through: There are holiday packages to be sold so I have an overview template that shows the collection of packages and a single detail template that explains the details (of ...

We run digital magazine websites. We use a carousel to feature content. Since we are interested in the user clicking through to view the content, and not converting them to anything (these are inhouse ...

When you see an infomercial "buy now" type commercial on TV, they always use the jarring contrast of big yellow font on a blue background with a small viewport of video displaying the product. Does ...

What is the best display to have for the years on a credit card expiry date field for payment. Should you have the whole year 2013, 2014, or is it better to have it displayed the same as on the credit ...

Our cloud-base product has a bit of a learning curve and we suspect this is affecting the # of conversions we get via free-trials. We're considering a number of approaches to improve conversions and ...

Currently I am using the below scenario for returning customers and new customers. The address form is beneath. So if you are a new customer we require email and phone, but if you are returning then ...

I'm working on a cloud based B2B software and top management is insisting we don't show the prices on our public site. I can't understand the reasoning behind this. How will this affect the customers ...

I am very new to any sort of website testing (please be gentle!), and I have some questions (mostly just for my own understanding) about A/B testing an ecommerce site's home page.
The company I work ...

Let's say I have a product page with accessories, and a checkout page. I want to include a another group of accessories that this user can add to cart on their way out. It's a candy aisle, basically. ...

Given a 10-step online survey (mostly yes/no radio buttons), where is it best to ask for the users' personal data e.g. name, age, contact details?
My intuition says putting it at the end will yield ...

I'm currently designing a form at the end of an application process to ask potential candidates to complete an Equal Opportunities form. (We are required by law to provide this)
However I'm trying to ...

I'm just running an experiment on the UX Pin homepage. One group got a "shaking" button (the big orange sign up starts to shake after few seconds) and the other group got traditional "static" button.
...

I was asked to show 4 items in a featured products list which would be below the hero image in the site.
The client recommended showing the most expensive items last suggesting that people might get ...

I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. ...

This two parts, a general question and a question specific to my situation:
1) Is there any research that shows whether phone numbers in website headers have a higher conversion rate if they are next ...