Prim and proper is over!

Preppy VS Glam-Rock
The first few years of the 21st century were spent trying prove if it was true that “Good girls go to heaven, bad girls go everywhere”. The catwalks were dominated by cropped trousers, sheath dresses and shirts that may have oozed sophistication but they also stifled creativity and suppressed any notion to experiment, not to mention…. making us look older!
In keeping with the times, the much-photographed faces of the celebrity jet-set, including those with a less than angelic past, fell into line, embraced the retro’ vibe and even adopted the persona that prim and proper dressing demands: dignified composure, a painted-on smile and folded arms. A world of Bree Van De Kamp clones in other words.
Todays new style icons are all smoky eyes, bags of black, and thanks to the influence of Alexander Mcqueen, also a blaze of studs and skulls. Megan Fox, Lindsay Lohan, Taylor Momsen and our home-bred blogger Chiara Ferragni are scions of Kate Moss’ glam-rock style. All “ugly, dirty and bad”.
Our Store can help you to grab yourself a piece of the action with prices slashed by 30-50%. Top of the must-have list are these stretch nappa trousers teamed with the viscose tricot gilet in perfect Angelina Jolie style.
The outerwear collection offers countless ways of getting on-trend in a dark-chic sort of way: there’s the destroyed-effect coat with studded belt or the double-breasted boyfriend jacket in the plain or patterned version.
While we’re on the subject, an absolute must is the all-black look you can create with the short, double-layered coat with gold buttons, and miniskirt.
The Outlet offers an equally vast assortment, with pattern the leit motif on some of the season’s best-sellers, like the animal-print ankle boot available in a variety of colours, or the checked, double-breasted coat and striped cashmere top.