Starcom to handle Luminous' media duties

Post a multi-agency pitch, Starcom, part of Publicis Media India, has won the media mandate of Luminous Power Technologies, a leading power and electrical specialist in India.

Commenting on the development, Mallikarjun Das, group CEO, Starcom India, said, “Luminous is a household name in India and needs no introduction. We are pleased to have won the business of this highly competitive, innovative, front-runner electrical specialist. Starcom builds connected human experiences; we use the alchemy of people and technology to create experiences people love and actions brands need. Adding Luminous to our client roster gives us the opportunity for more of such path-breaking work. We will use the power of integrated communications, analytics and the best of our tools, talent and thinking to make a real difference to the brand. We look forward to delivering scale and deep consumer connections for Luminous.”

Vipul Sabharwal, MD, Luminous Power Technologies, said, “It was a meeting of minds with Starcom. The Starcom team was impressive at pitch stage and ideas presented by them were rich in strategic direction, experience and insight. Luminous is known as an inverter and battery company because of its 3 decade long successful heritage in the domain. However, we have transformed into a much bigger corporate entity today with a wide product portfolio and we want to convey the same in a very impactful manner.”

“We wanted a partner like Starcom to help us identify touchpoints to effectively convey this message to our target audience. Their fresh approach to media and bold use of channels will no doubt add to our growing customer base. This is a highly competitive category, and we wanted a partner that truly understands our consumers, across regional markets and media touch-points, as we embark on our expansion plans,” he added.