We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on helping clients find the right time to deliver a sales message. Here’s what he told us:

Transcript:

“I work with very smart marketers/creative people and their initial inclination, their nature, is to talk about their products and solutions. I get it, it’s what we do. When the approach is more about the leadership and education, you start to see some very fundamental changes happen; if it’s an email you will start to see the opens/engagements/clicks increase. If it’s a webinar you’ll see more registrations, more people stick around.

If you provide something of educational value whether it be your booth or a session, you’ll see more conversations over and over again. If you provide something of utility you’ll see great results.”