Authorchuckholmes

Chuck Holmes is a Network Marketing Professional, author, and blogger. He's been in the industry since 2002. He is one of the top producers in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel. He enjoys flea markets, reading, writing, walking, fishing and funny movies. You can call Chuck during business hours at (352) 503-4816 EST or you can email him at chuck@onlinemlmcommunity.com.
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21 thoughts on “MLM Presentation: How to Do It the Right Way”

I’ve found there are two areas in every presentation that seem to hurt your results…

1) Too much emphasis on the compensation plan in the first look (which creates total confusion for people unfamiliar with MLM/Direct Sales)

2) A ‘defense’ of network marketing in the initial presentation, by putting up reasons as to why the business is not illegal or a pyramid scheme. This often makes prospects consider things they never had even first thought about.
Chuck, I do agree that tools that save you time and money are the best way to go. A good sharp video presentation (under 15 mins) followed up by a prompt meet up if possible is the way to go for me.

I use a video my company provides to give a good MLM Presentation. The video is 22 minutes long and explains everything the prospect needs to know. I simply sit down with my prospect, put the DVD in, and watch it with them. At the end of the presentation I answer their questions and sponsor them if they are ready. The best thing is this approach is so easy to follow. I have everyone on my team doing it.

I totally believe using video is a great idea. In my opinion, I think that if your MLM doesn’t have these available it may be in your benefit to develop your own. If they work well, depending on the rules of the MLM you are with, you may be able to sell them to others in the business as a tool. This would create another stream of income.

The only negative with video is not going after the exact needs of the prospect, that is why it should be generic and you as the sponsor will go after the “deep” subjects after the short video.

Videos are a great way to give a presentation if it is short and to the point (about 10 minutes). The last thing you want to do is send your prospect to a 30-60 minute video that just overwhelms them with information.

Whenever I give a MLM Presentation, I send people to a recorded webinar. I’ve found it just takes too long to all your presentations one on one, or face to face. You should leverage technology to free up your time and work smart. By all means, qualify the prospect first, but then send them to the presentation. After the presentation is complete, follow up with them to answer their questions and help them get started. In today’s world, there’s no reason to meet face to face to give a presentation. With the price of gas, and the time it takes to drive around, I would suggest using technology instead.

Eduardo, many people would prefer to have access to initial information online first, before they schedule a meeting. As you said, the price of gas and the opportunity cost of time spent can sometimes make a difference in whether or not someone is even open to learning more. I would, however, keep in mind that an online presentation should be an introduction, with some information and attention-grabbing material, but not everything. The online presentation will have to leave them wanting more, and not everyone is skilled at creating this kind of interest. Face-to-face meetings have tremendous, irreplaceable value. For one thing, it is difficult to create a relationship with an online presentation, and relation-ship building is important. I would be curious to hear from you again about whether or not you have tried online presentations, and what the results were.

This seems to be a great strategy and one that is preferred by many on the receiving end. I also give people access to a link where they can hear/watch a recorded presentation on their on time and I pair that with a pamphlet that contains additional information that they can look over. Then on their own terms they are able to contact me whether it is for more information or for a one on one meeting. I never want someone to be pressured or bored by what I have to offer so by allowing them to access the information when they are ready I save time and energy.

It is hard to take the time and qualify someone before you show a presentation. Most of us get so excited by having new prospects that we want to rush into our MLM Presentation right away. It takes discipline not to do that. If you just start showing your presentation to everyone you meet you will wasted a lot of time and you won’t sponsor many people either. Just my thoughts.

I agree it takes time to properly qualify a prospect. I like your use of the word “discipline,” Chuck. It does, indeed, take discipline to have the patience to build rapport and understanding to determine if your prospect’s needs and wants are inline with what you offer. Can you work with each other, communicating effectively, to a common end result? Are there any red flags raised that will make the potential partnership a waste of time for both of you? It is important that the relationship work well for all parties involved.

When you’re giving a MLM Presentation, you need to take time to qualify them first. It’s not hard to do. Just ask them a few questions about their background, their goals, their interest, etc. Find out what they are looking for and see if your business or products can help fill that need. It it can, give them a complete MLM Presentation. If it can’t, go find another prospect to talk with.

I think it really is important not to overload prospective clients as Chuck says. A little interest could become enough to make a purchase with the right words and sentiments, but coming on too strongly or overwhelming your target will invariably lead to a no-sale situation.

Giving a good presentation is an art. The only way to learn is through real world experience. It takes time to learn: probably a couple years. But once you have it figured out and can do an effective MLM Presentation, the sky really is the limit.

I agree James. Sometimes we try to provide prospects with everything we know that took us years to learn. This becomes an overload and they will think it is too much. It is best just to “hit” the fine points, and let them learn as you did. If you do your job as a sponsor correctly, you will have the time to teach them all the other things as time goes by.

I agree that keeping a MLM presentation to 20-30 minutes or less is best. You want to make sure you get your point across, but in a concise manner so that the prospect does not suffer from information overload. It can be tough for people like me who enjoy talking, but you have to remember what your goal is. Impart information to the prospect in a manner that will get him/her interested. Once you start rambling on the person will lose sight of the main points and you more than likely will not nab your prospect.

Short and to the point is the way to go. Don’t give your prospect information overload. At the end of the presentation, if they have questions, by all means take the time to explain it to them. But don’t bombard them with so much information they get overwhelmed. I’ve seen presentations where people showed interest and would have signed up, but the person giving the MLM Presentation kept talking, and talking, and eventually changed the prospect’s mind for them. Don’t do that. If the prospect wants to sign up a minute into your presentation sign them up!

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