75 essential direct marketing statistics

I don’t know who you are. I don’t know what you want. If you are looking for dull data blogs, I can tell you data is not boring, and what I do have are a very particular set of facts. Facts which we have gathered over a jam-packed work week. Facts which will change the way you think. If you read on now, that’ll be the end of it. I will not try to persuade you further, I will not say ‘I told you so’ when you’re marketing goes from strength to strength. But if you don’t, I will look for you, I will find you and I will convince you with more facts!

Okay, I’m a bit too busy to be finding anyone that doesn’t believe what research has to say and I don’t think it’s a call for Liam Neeson to either (not sure where the ‘speech’ came from? You need to watch the film ‘Taken’). However, I do have a rather long list of data driven marketing facts which you’ll find interesting and who knows, you might even change some of your strategies. So let’s get rolling…

Email Marketing

Clickthrough rates

1. Highest click through rate time for email campaigns is 11am. (HubSpot, 2015)

2. 85% of marketers review email opens and clicks and only 23% report that their website and emails are set up appropriately for tracking. (MarketingProfs, 2016)