"Agency Feedback To The Client": 1. "Agree on how to build brand value" 2. "Agree on short vs. long term" 3. "Priorities are clear and consistent" 4. "Use our time/resources well" 5. "Business info shared regularly" 6. "Reasonable Expectation For the Budget"7. "Focused, motivating briefings" 8. "Reasonable lead-times" 9. "'Need it yesterday' kept to a minimum" 10. "Good attitude to risk" 11. "Ideas Are Supported Up the Line"12. "The Power of 'NO' Is At the Right Level" 13. "Clear Feedback On Ideas Turned Down"14. "The approval process is transparent" 15. "Fast turnaround on client decisions" 16. "Treat Us Like Partners" 17. "Receptive to our point of view" 18. "Encourages/inspire original ideas" 19. "Accessible (meetings/calls/emails)" 20. "Acknowledge good work" 21. "'Going over my head' is not verboten" 22. "Senior Management Is Accessible" 23. "Attitude when things go wrong" 24. "Attitude to price/value/profitability" 25. "Pay Us On Time" 26. "Top talent 'asks' to work for you".

All of these points are graded on a 1 to 5 scale, and should be discussed every three months! Probably more points should be added to both evaluation charts, so feel free to add or take away what you feel is necessary to improve the evaluations. That is my "Brokerblogger" opinion. Do others agree or have suggestions for improvements?