These results were from using the UltraCare dealership branded Prepaid Maintenance Program from Performance Loyalty Group, Inc., (www.media-trac.com). While current industry statistics indicate that roughly one in five customers return to the dealership for service, UltraCare plan holders are visiting their servicing dealers at a rate of 72 percent. Further, plan holders that return to the dealer to redeem pre-paid plan elements also purchase incremental service at a rate close to 90 percent, resulting in an average incremental up-sell of $128 per customer. With the combination of UltraCare’s complete program automation and MediaTrac’s superior integrated owner retention elements, dealerships are immediately seeing 35-45 percent program sales penetration and a 65-75 percent service retention rate.

UltraCare is also compatible with a dealers pre-owned competitive make inventory. For additional information aboutUltraCarecontact Jeff Shenk at: 925-415-1300 or visit:www.media-trac.com.

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