The Malaysian Palm Oil Board (MPOB) will carry out additional proactive measures to boost the palm oil industry as well as spurn the negative perception of the commodity by people around the world.

MPOB chairman Datuk Seri Ahmad Hamzah said the focus would be to encourage the development and growth of the commodity through green technology as well as expand the market by penetrating new markets globally.

He said the strategy to be carried out would be to ensure all companies have the Malaysia Sustainable Palm Oil (MSPO) certificate before Dec 31, 2018 while small holders need such certificates by Dec 31, 2019.

"This is to show that the country produces palm oil of the highest quality. We will reduce the use of chemicals in the process to ensure the commodity meets the international standard and specification," he told reporters, here today.

He had earlier attended the "Hello Sawit Programme' at the Jasin Parliamentary level and My Beautiful Malaysia 2017 in Merlimau which was officiated by Malacca Chief Minister Datuk Seri Idris Haron.

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