No ValueElectric Lite

July 1998 - The Oregonian of Portland, OR, reports that Electric Lite has stopped marketing to customers in Portland General Electric's retail access pilot program. The program allows customers in four cities the opportunity to choose a different electricity provider. Given the earlier marketing suspension by Enron Corp., the move by Electric Lite leaves no companies to market alternative service options to residential customers.

Electric Lite had been marketing a green power option, Electric Lite Green, which, it claims, was a popular option among program participants. The Oregonian reports that although company officials deemed the pilot a success, they could not justify continued marketing unless the program was expanded to provide more customers.

February 1998 - Electric Lite, a power company offering residential and commercial service in Portland General Electric's Customer Choice pilot, will offer a green power option called Electric Lite Green. Foresight Energy Company will supply the green power that will be available to four Oregon cities later this month. At a premium of 1¢/kWh, the resource mix will consist of 26% existing geothermal, 25% new landfill gas resources, 25% hydro, and 24% natural gas, oil, coal, and nuclear resources.