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SponsorshipX is an immersive live conference experience uniting 100-125 of the top marketing and sponsorship professionals in Nashville during the NFL Draft Week of April 23-25, 2019. A variety of global speakers in sports and eSports will share marketing trends and sponsorship initiatives while in Music City. Mark Harrison, Founder and Chairperson, chatted with the Sports Techie community blog about SponsorshipX, it’s Toronto beginnings in 2005, and expanding the event from Canada into the United States and France. He is also President and CEO at The T1 Agency for the past 25-years, they operate proprietary community event properties and develop brand experiences...

KORE Software acquired SponServe in a sports technology business move of major significance. Each company’s proprietary assets will be bundled into a full solution capable of SponServe’s sponsorship activation management capabilities together with KORE’s business management portfolio made for sports business intelligence, sponsor tracking and enhancing season ticket sales. They also announced the appointment of Al Guido, San Francisco 49ers President, to the board of directors. The Sports Techie community blog has followed the growth of KORE and I am connected to Al on LinkedIn making this announcement today a sportsbiz story I am happy to report to you...

Technology company sponsorships in football are lighting up the sports business and fan experience worlds. The Sports Techie community blog reaches fans worldwide and so do sport and tech activations involving soccer. Whether it’s the Premier League in the UK, UEFA Champions League and La Liga, Bundesliga or the MLS here in the United States, technology brands are partnering with football clubs in order to develop and activate digital marketing campaigns that are engaging, fun and rewarding for all ages but especially the millennial and genZ demographics. Let’s review the EA Sports and Premier League sponsorship arrangement.

As the Lead Partner until the 2018/19 season, EA Sports enjoys an expanded partnership involving on...

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level

FC Barcelona Implements KORE ProSports Sponsorship™ to Take Sponsorship Sales and Activations to the Next Level.

FC Barcelona selected KORE Software as the preferred Customer Relationship Management (CRM) product of choice for the perennial LA Liga and UEFA contenders enabling the sports company to streamline global commercial activities. Data and insight provided by the KORE ProSports Sponsorship™ is designed to better manage sponsors sales and activations from anywhere in the world for the more than 100 professional sports teams currently utilizing their products that now includes integration by the Barca team...

What are the values of a sports tech startup accelerator or business incubator compared to boot strapping?

Ishveen Anand is the CEO of OpenSponsorship and she was included in the Forbes 30under30 sports list.

The Sports Techie community blog has a new featured Q&A Series with Ishveen Anand, CEO of OpenSponsorship, the marketplace for sports sponsorship. The focus is the business of sports. In this first program, we ask the question whether one should launch a boot strapped sports tech company, or go the route of a startup accelerator or business incubator...

The Basketball Tournament And DraftKings Sign Sponsorship Partnership

The Basketball Tournament (TBT), signed DraftKings as a promotional partner for the 2015 event and upcoming NBA Conference Finals. The lucky person that wins this free TBT contest earns an official team sponsorship from DraftKings, a pioneering online gaming hub that runs daily fantasy sports tournaments via proprietary tech, also receives travel for a team and themselves to whatever region they want...

Hotbox Sports And New Jersey Devils Sign Sponsorship Deal For New NHL Fantasy Hockey Game

New Jersey leads the U.S. state by state fight towards legalizing gambling while sports leagues are using sports technology products like apps to enhance the fan experience, which is why the new Hotbox Sports Ventures and New Jersey Devils sponsorship deal announced today is a significant partnership potentially in both spaces for fans who want to play legal hockey fantasy sports games over the Internet and eventually earn money by winning. NFL fantasy football is played once a week and might be an $11 billion business and the NHL certainly wants a piece of the pie as do innovative teams like...

The NFHS Network captures the passion, pride, and energy of the high school experience by delivering live high school sports and events to family members and fans whenever they want, wherever they are.

Under Armour continues to support the sports business that has a technology driven core, this time they have partnered with the NFHS Network, the nation’s groundbreaking high school multimedia corporation. The deal spans multiple years and allows Under Armour to become the first anchor partner of the company. The NFHS Network is a joint endeavor between the National Federation of State High School Associations (NFHS), its member state associations and PlayOn! Sports, based here in Atlanta...

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