Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Googlehas stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small.

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog or any specific article or other form of content. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales.

What is with this hue & cry about backlinks?

The reason why mostpeople fail to get contextual backlinks from guest posts is because they do it the wrong way. The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. What is SEO? Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. This means phrasing your keywords in a conversational fashion if you want to optimize for natural language search queries The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused.

Use your website to build trust:

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. It should be clearly understood that the purpose for Press release is to share some newsworthy content about your product, brand or company with the interested and intended parties. It should be considered more of a branding or credibility tool more than a tool for building links.

You’ve got to understand how to research and use keywords in the current environment

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. SEOwill never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Make sure you have content matching what your audience is searching for. In the early days ofSEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Want to drive more quality traffic? Optimize your content for Google answer boxes!

Stick to these good practices and you’ll be on your way to free traffic. The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things.