Great British Bake Off proves ratings victor for Channel 4

Hollywood is joined in the new series by judge Prue Leith and presenters Sandi Toksvig and Noel Fielding.

"'The Great British Bake Off's' audience last night proves it's still one of the country's favorite shows", said Channel 4's outgoing chief creative officer Jay Hunt, who spearheaded the move to poach the show from the BBC past year.

Media executives suggested that the channel could expect to generate tens of millions of...

BBC One's highest audience of Wednesday night was for EastEnders, which attracted 5.5 million viewers at 20:00 BST.

The 2015 series saw another huge leap in overnight ratings, with its launch episode raking in 9.3 million, while the BBC's final series of Bake Off a year ago debuted at 10.4 million viewers.

The show debuted on Tuesday August 15, and soon afterwards Channel 4 announced that its revamped Bake Off would also air on a Tuesday (previously seasons had been on Wednesdays).

The picture above shows the new crew in full.

The numbers are well down on the highest ratings the show took on previous home BBC One, where the previous opening episode took 10.4 million and the finale was 2016's highest rated show with overnights of 14 million. It peaked at 7.7 million viewers and a 34.6% share.

Despite the drop in viewership, Channel 4 will no doubt be celebrating the result.

The average peak-time price for a 30-second slot on Channel 4 is around £100,000; however, the broadcaster is charging between £150,000 and £200,000 to advertise within the 8-9.15pm Bake Off window.

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