Inbound marketing is revolutionising the way businesses sell to their customers, in the best possible way.

The truth is, you won’t find a bigger champion of inbound than me – you’re probably already aware of that if you’ve looked at any of my previous blogs.

However, the reason inbound marketing is so effective is that it’s a far more engaging, customer-focused way of essentially “selling without selling”. This is because customer behaviours and attitudes have changed, and we have to adapt to meet their evolving needs.

There’s no cold calling, in-your-face ads or overly pushy sales techniques of the past – it’s all about providing value to the customer by solving their problems and answering their questions and concerns.

Below, I’m going to discuss five great inbound statistics that perfectly demonstrate the importance of inbound marketing – before discussing exactly what they mean for your business.

So, without further ado…

The statistics

Before I go over the stats, you can read more about what inbound marketing actually is, and how it could benefit you, right here.

It’s not just another useless buzzword or phrase – inbound marketing has really taken off, and if it’s not part of your marketing strategy, you’re going to get left behind. If you’re a B2B business, even more of your peers are using inbound – 91% actually.

2. Marketers who make blogging a priority are 13 times more likely to achieve positive ROI (via AkkenCloud)

Are you blogging? The occasional blog here and there, whenever you feel like it or can find the time, isn’t really what inbound marketing is all about. You need to sit down with your team and pinpoint the questions and challenges your customers are facing – and write your content around that. I’d recommend you publish a minimum of two blogs per week if you want decent results.

This is because people like it when their problems are addressed and it feels like they can relate to what you’re saying – rather than just having your sales messages shoved down their throat. If a customer (or business decision maker in this case) feels like they are getting value, they’re more likely to decide to buy from your company.

4. 93% of companies who use inbound increase their lead generation (via Hubspot)

Inbound marketing is a fantastic way of generating leads, and they also cost a lot less (about 62%) than traditional outbound marketing – it’s no wonder it’s catching on! You too can generate more leads – at a lower cost – by harnessing the power of www.

5. 94% of links users click on are organic – not paid for (eConsultancy)

This also means that PPC makes up just 6% of total search clicks – mind blowing, isn’t it? So if you’re still spending the bulk of your marketing budget on PPC, you’d be better off throwing your money down the drain. Instead, come up with quality content that includes the sorts of questions and keyphrases your customers might type into search engines when looking for a solution to their problem. It might be worth brainstorming with your team to come up with some of the most effective ones.

Conclusion

So, are you convinced yet? There’s no doubt that inbound is taking the marketing world by storm, and if you haven’t cottoned on yet, you’re definitely missing a trick. Inbound isn’t about pushy sales tactics, in-your-face ads or cold-calling – but it does have everything to do with creating valuable, quality content that your customers will love. So, go forth and utilise the power of inbound – you might not believe the results!

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