NFL EXPANSION JAGUARS FORCED TO ALTER THEIR LOGO

January 20, 1995

Today at 12:00pm EST, the Jaguars will unveil the team's
game uniforms and new logo. While the colors of gold, teal and
black will remain the same, the Jaguar logo will make a 3/4 turn
so that it is more of a front shot of the animal rather than a
profile (Jaguars). The new logo is an attempt to defuse a
lawsuit filed by Jaguar Cars Ltd., which claimed that the new
NFL's team logo too closely resembled the registered trademark of
the luxury sports car. Besides the logo, the key issue in the
suit is the team's name, which the car manufacturer believes it
owns. It is seeking an agreement with the team that would
acknowledge the car company's name ownership through a license or
some other arrangement (Baltimore SUN, 1/20).