The label had a fan in Christine Bleakley (pictured) as she attended the Pride of Britain Awards on Monday.

Speaking at the same event, Dannii said: 'It is essential to have the right people seen in your clothes. That’s the culture we live in - people see things on their favourite celebrities and they want it for themselves."

The X Factor judge also described the famous ladies she'd pick to wear her designs: "Everyone wants Alexa Chung, but if we’re talking internationally, I would love to have Jennifer Aniston on board. Whatever she wears sells in buckets."

Seen in two of Dannii's dresses within the same month, Amanda Holden wows at the Olympic ball in September

Dannii chooses one of her own for the Pride of Britain Awards

Amanda goes with the Casino dress at the GQ Men of the Year Awards

Dazzling in black, Dannii wears the same dress for an X Factor results show as Christine Bleakley