When our product designers approach a new project, they use a particularly Dutch method for figuring it out: a concept.
Take the ZAAZ™, our highchair. Versus trying to create a new version of everyone else’s seats, our engineers began by asking a simple question: how do we give baby a spot at the table? The result is an elegant chair that will tuck under the table like mum’s and dad’s, that enables baby to sit next to sister and brother and that gets lower to the ground the taller baby grows.