Hard to find an online date? And then a message arrives! Well, the potential date prospect behind that message may actually be an employee of Match.com!

Match.com, a unit of IAC/Interactive Corp., is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

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Date Baiting: Match.com Fraud

Hard to find an online date? And then a message arrives! Well, the potential date prospect behind that message may actually be an employee of Match.com!

Match.com, a unit of IAC/Interactive Corp., is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.