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SugarCRM Brings CRM Thought Leaders Together at SugarCon 2012

Guy Kawasaki to Deliver Keynote Address

CUPERTINO, Calif. – January 23, 2012 – SugarCRM, the world’s fastest-growing customer relationship management (CRM) company, today announced its 6th annual SugarCon event that will bring CRM thought leaders from around the world together under one roof. The 2012 keynote speaker will be Guy Kawasaki, co-founder of Alltop.com, founding partner at Garage Technology Ventures and columnist for the Open Forum of American Express. SugarCon, geared toward customers, partners and developers in the CRM space, will be held April 23-26, 2012 at The Palace Hotel in San Francisco, California.

The theme of the 2012 event is “Explore the Possibilities of CRM,” where speakers will present thought-provoking sessions that inspire the audience to dig deeper into the CRM discipline. In addition to Kawasaki, this year’s speaker lineup includes:

Paul Greenberg, author of CRM at the Speed of Light and president of The 56 Group, LLC, an enterprise applications consulting services firm

Esteban Kolsky, principal and founder of ThinkJar, an advisory and research think tank focused on customer strategies

Dr. Natalie Petouhoff, social media executive education program director at UCLA, Anderson School of Business, and adjunct professor measurement of PR and marketing at Annenberg School for Communication & Journalism, University of Southern California

A full agenda will be available prior to the event, and SugarCRM is currently calling attendees to recommend topics and speakers to ensure that the event delivers information that conference participants demand. The event will have seven breakout tracks that tackle beginner through advanced CRM topics – CRM 101, CRM and the Cloud, CRM and the Cutting Edge: Mobile, Social Business, Solving Business Problems with the Sugar Platform, Shortcuts Through the Sugar Exchange, and Sugar U. (Sugar University).

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 192 countries. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.