A record-breaking year for Nissan Europe

by Helen Jackson | posted 08 February 2018

2017 was a record-breaking year for Nissan Europe. They ended their year with the production of their three millionth Qashqai in the UK. The Qashqai itself had a record-breaking year, too, with a sales growth of 1.2%. The Sunderland Plant produced a record 346,856 units of the crossover. 265,520 of which were sold in Europe.

At the heart of the Qashqai’s appeal for more than 10 years has been its position as the ultimate urban crossover. It successfully blends the practicality and desirability of an SUV with the footprint, driving dynamics and running costs of a hatchback.

Paul Willcox, chairman of Nissan Europe, said:

"2017 was another record-breaking year for Nissan Europe, and 2018 has started the same way. The Qashqai’s achievement of reaching 3,000,000 vehicles produced in 10 years is a significant milestone, while the October launch of the new and eagerly awaited Nissan LEAF has seen record-breaking pre-orders of one every 10 minutes.”

The Qashqai is the most successful model in Europe in Nissan’s history, with the latest version a major refresh of 2014 second-generation model. Altogether, the Nissan Qashqai has won more than 80 awards, including 19 “Car of the Year” titles.

Last year, the Qashqai was refreshed with upgrades focused on four areas:

- A contemporary new exterior design

- Higher levels of interior quality

- Improved driving performance

- And the addition of new Nissan Intelligent Mobility technologies

It was in October 2016 that Nissan announced that production of an all-new, third-generation Qashqai would be at Sunderland. The Sunderland Plant began production of the next-generation Nissan LEAF back in December, and it also makes the Juke crossover and the INFINITI Q30 and QX30 premium models.

Helen Jackson

Helen is part of the marketing team here at Money4yourMotors. Helen oversees a wide range of marketing activities including social media and content creation.