The History Factory

Media Relations

Content Development

Executive Positioning

Leveraging Book to Amplify Heritage Management

For nearly four decades, The History Factory, a leading heritage management company, has operated at the vanguard of helping top-tier organizations apply heritage to drive stakeholder engagement, spur innovation and build business advantage. In 2016, The History Factory’s CEO, Bruce Weindruch, authored a book, Start with the Future and Work Back, chronicling the organization’s heritage engagements in support of some of the world’s most iconic brands. WCG was engaged to elevate awareness of the book through media relations and thought leadership initiatives that amplify the intrinsic value of The History Factory’s approach to helping organizations examine today’s challenges through the lens of history, while reimagining solutions that have value for the future. The engagement has garnered millions of impressions for The History Factory and raised the organization’s overall profile and reach, while driving significant traffic to its website.