101 Conversion Tips To Help Improve Your Website

Do you want to improve your website conversions? Well before you get started you probably first want to sign up for funnel tracking and an A/B testing solution. This way, not only will you figure out what you should work on that will provide the biggest lift, but you’ll also see how your changes are affecting your conversions in a positive way.

None-the-less, if you want to increase your conversions, here are 101 tips to follow.

101 Conversion Tips

1. Don’t require shoppers to register in order to checkout. Forcing them to create an account before they complete their order is just an additional stumbling block.

91. People love to know when they’re getting a good deal. If possible, show your price compared to that of your biggest competitors. Offer a price match guarantee or discount.

92. Include video testimonials or audio along with a customer’s photo. These greatly increase credibility compared to plain vanilla text testimonials (which can be faked!)

93. Make sure your subheadline flows smoothly into your body copy. Subheadlines are often the piece that clenches attention and gets the customer involved in your site.

94. Pre-qualify your users with questions up front – questions that they’re likely to answer YES to based on the “personas” you create for each of your target audience members.

95. Provide results-oriented testimonials. Rather than saying “It’s the best ever!” ask the customer to be specific, as in “conversion rates went up 10% overnight!”

96. Live up to what you say. If there are 5 left and the 5th has been sold, take down the offer. If the price goes up at midnight, make the price go up. No one likes a liar.

97. Remind your prospect of how painful, difficult or discouraging it can be not to take action at all, or to continue doing things the same way they always have.

98. Use a P.S. to throw in an enticing bonus or a reward for taking action within the specific timeframe. People often read headlines first, then read P.S.’s second.

99. Think about including your contact form into the sidebar of your website rather than forcing users to click a “Contact” link.

100. Check in with the customer after they order. A quick, friendly email along the lines of “How is (product) working out for you? Is there anything I can help with?” can go a long way.

101. Check your error pages. Use them as an opportunity to direct people to more recent/relevant content. Don’t just give them the 404!

Conclusion

Hopefully the tips above will help you improve your conversions, but before you start implementing them you need to know one thing. What works for one website may not work for yours, so you have to constantly test things out to figure out what your audience prefers.

If you have any other conversion tips, feel free and leave a comment.

About the Author: Sherice Jacob creates beautiful, high-converting landing pages, in addition to designing blogs and writing compelling content. Learn more at iElectrify or @sherice on Twitter.

How to Optimize Your Growth with KISSmetrics

Learn how to optimize your conversions and acquire more customers with KISSmetrics!

This was indeed made by someone who did their homework. There are some killer tips in this post! Great stuff.
My favorite is 56. Test the shape, color, size and wording of your Call to Action Button. Truer words were never spoken

This is a great list. Really comprehensive. In regard to #20, long copy, results are vary dependent on the involvement level of the viewer with the product or service. For high involvement categories like cars, computers, vacations, and real estate long copy can work. For low engagement categories, it is the kiss of death.

Really interesting article. I have to say on a site we help with, we ran a price match guarantee split and it actually saw a negative result. The people seeing the price match promise seemed to take this as a call to action to do price comparison shopping elsewhere. We’re now rethinking our wording and will re-launch this experiment with a different presentation of a price match guarantee.

Wow, what a fantastic compilation to sort through. I particularly appreciate your up front warning to install analytics. I find all kinds of hidden treasures on my clients’ websites via analytics that just need some of the tweaks you mentioned to convert better.

ӏ dгop a соmment whеneѵer I appreciate a
post on а site or if I have something to add to the
dіscussiοn. Usuаllу it is triggeгеd by the passion disρlayeԁ in the poѕt I looked at.
Αnd on this artіcle 101 Convегѕion Тіps To
Help Impгove Your Website. I wаs excited еnough tο drop a thоught ;-) I do
hаve 2 queѕtionѕ for you if іt’s okay. Is it simply me or do a few of these remarks look like they are left by brain dead folks? :-P And, if you are posting on other online social sites, I would like to keep up with you. Would you list all of all your shared pages like your Facebook page, twitter feed, or linkedin profile?

I’m just starting to build my site and need all the help I can get.
I was so impressed and inspired.
Thank you for your generosity, experience and wisdom;
Now if only I could figure out transparent backgrounds.
Aloha

First off, thank you for pulling this together. I imagine it took a while to brainstorm 101 different ideas. Here is one more I don’t think I found in the list…Avoid Jargon. Fancy sounding text about how you will create revenue generating synergy via automatic PPC buying and manual SEO endeavors is not easily digestible or understandable. The result is that it is simply ignored as useless Ad Copy even if it did contain an important message. Thanks again for the read (I took notes:)