Hard Rock Hotel and Casino Biloxi, located on the Gulf Coast in Biloxi, Miss., is owned and operated by Premier Entertainment Biloxi LLC. The property features a Hard Rock Casino with 1,200 slot machines, 50 table games and a poker room. The 12-story hotel offers 318 rooms and suites, a fitness center, a unique beach pool with underwater music features, five restaurants and a lounge. The property also features The Rock Spa, an Aveda Concept Spa and Hard Rock Live, a concert and entertainment venue that can accommodate more than 1,800 guests.
The challengeHard Rock officials noticed that on days when the hotel was completely booked, large numbers of hotel guests arrived at nearly the same time. The resulting backlog at the hotel's front desk was a situation officials wanted to alleviate.

The Hard Rock Hotel and Casino had already experienced the benefits of self-service kiosks in conjunction with its Players Club cards. Guests at the casino can swipe their cards at kiosks to check their comp balances, print coupons for perks such as a free buffet and automatically enter promotions and drawings.