Sarnia Construction Association Logo Refresh

The Brief

Logo Refresh

When tasked with a complete redesign of the Sarnia Construction Association website, one of the first orders of business was to create a vectorized version of the logo they’ve used since their founding in 1948. Although they were adamant on maintaining the look of the logo, it was agreed that the current hand-drawn version was not suited for a website. Kone artists were able to recreate the logo digitally giving it a much sharper look that ensured it would not stick out like the proverbial sore thumb online.