Social Media Manager: What To Look For

Effectively using social media is key to building a strong online presence and growing your business. But keeping up with your audience means more tasks that eat away your time and steal your focus. A Social Media Manager at Soul Creative, LLC. can help manage these needs, be more productive, and get you back to what you love doing… and leave this part to the expert!

Is Well Organized …

You need to hire someone that is organized. A social media manager should have a post scheduler, especially if they work with several accounts. Definitely ask if they do or not and if they don’t, find out how they manage the posts.

Why Choose Soul Creative?

Because we are proficient at all of the “Should-Be’s” you’re going to read below. We love handling social media for our clients and to provide them the time they need to do what they love doing… and what they are experts at. We are social media experts and stay continually on top of the latest social media tactics and trends! Give us a try!

Is Prepared For Spontaneity…

Someone who is responsive and gets back to you regarding additional timely posts you might need is also crucial. If they are not flexible when relevant additional posts are required, don’t hire them. You know how there seems to be a national day for everything you can think of? Keep an eye out for things that relate to your industry and send them along to your social media manager (Soul Creative is great about this and many times alert YOU of something that should be posted!)

Knows The Importance of Timeliness and Prioritizing…

This might seem redundant to someone who is organized and uses scheduling software but it really isn’t. Answering emails, editing articles written by clients, or drafting social media posts should be able to post things by prioritizing the timing of posts. Communication with your social media manager is key and if you don’t see a post you were looking for on a certain date don’t be afraid to ask about it!

Understands (And Is Good At) Researching…

This is super important, especially when your social media manager writes articles/blogs for you to post on your site and your social media outlets. Good researchers can find articles that have to do with your industry, relevant topics to yours and the time, and don’t include links to your competitors (but does include links to resources and industry leaders)!

Is Metrics Driven…

Since Soul Creative has a competitive driven nature, we like outdoing ourselves! Finding a social media manager that can provide metrics to you whenever you ask for them shows that they care about your business and improving rankings (Google) or likes/followers/shares of your posts. Again, super important. You should also be able to ask them to show you results of work they have done for other customers and results achieved through using your services.

Check out the results below: particularly, reach, engagements, and shares.

Is Familiar With Google My Business…

Say what? Yes, true Google My Business is an important tool to use (and it’s free) to share social posts, reviews on your FB sites, photos, videos, etc. to make sure everyone that finds your business on a google search can find out a little bit more about you right there on the first page.