I work with agencies and marketing executives at their companies to help them grow their business and teams. Contact me on and we will see if a mutual fit exists.

A bit more about me

I am the founder of Credo, a marketplace to connect businesses with the right marketing professional to help them grow.
As a consultant, I help marketplaces grow through B2C customer acquisition via SEO, email marketing, and content. With 5 years of enterprise SEO experience and 2 years full time leading marketing and growth on marketplaces with over 10 million visitors a month, I know what it takes to grow your traffic and revenue.
I was formerly the lead growth manager at Trulia Rentals, head of marketing at HotPads, and head of and senior consultant at Distilled NYC, I have also run Destinee Media in Switzerland and worked in-house in online education.

In my personal life, I am married to Courtney, who is a product designer at Udacity. We own a large black lab named Butterbean. On the weekends, we can often be found cycling, skiing, hiking, camping, and otherwise exploring the West Coast.

Testimonials

David Sottimano

VP Strategy, Define Media Group

I had the pleasure of working with John on numerous projects, his ability is only outmatched by his determination to get the job done, right. Other than day to day responsibilities as a consultant for major brands, he managed to help grow a brand new Distilled office (NYC) into a flourishing business. He's an asset to any company he joins.

Alex Roitman

Senior SEO Analyst, 2U

I worked with John as he consulted our e-commerce digital marketing team for about two years. While a technical SEO wizard, John really shined in his creativity and passion for content. His experience and insight was a catalyst for our team to dream up bigger and better content, a difficult task in our B2B market. John’s best quality is his talent to ask the right questions at the right times for the benefit of our team. He’s a true asset to have in any strategy or brainstorming meeting.

I write blog posts. Check them out.

Latest blog posts

Happy three weeks before Christmas! If you are anything like me, you should probably start your Christmas shopping 🙂 I’ve been traveling a ton recently and so came across a lot of great articles and even wrote and published a few of my own. So here are the best from this past week! Creating Marketplace […]

My business specialty is marketplaces. I’ve worked with close to a dozen marketplaces over the last few years, including founding my own and building and running marketing/growth teams for two. The others I have worked with specifically on acquiring more customers on the demand (buying) side through SEO, content marketing, and outreach. One of my […]

Are you an entrepreneur looking to grow your business fast? Or maybe you are a Director/VP of Marketing and struggling to get to that next level of growth, as you’ve reached a current plateau (that we all hit, by the way). I contributed to a roundup post on E-Myth blog all about this: My tip? […]

Reminder – I send a weekly email rounding up the best entrepreneurship and marketing content I find online. Sign up in the right rail of this site! And if you’re in the marketing space and want a discount to Distilled’s SearchLove conference in San Diego in February 2017, you’ll get it next week 🙂 Happy […]

Happy Thanksgiving! Every week I send a newsletter to my email list (you’ll find a signup in the bottom right of posts as you scroll) with the best links I’ve found during the previous week. Sometimes they’re articles, sometimes they’re podcasts, but they’re always geared towards building your business. I’m going to start publishing these […]

Most of my friends are building their own search marketing agencies these days, and they’re succeeding beyond their wildest expectations. Many of them have 5-15 employees, are doing seven figures a year in revenue, and are doing fantastic work for their clients. I often get the question (I was asked it twice just this past […]

I love storytelling and helping other entrepreneurs build their own lives. But at the same time, I’m also laser-focused on building my own businesses and learning as many new things as I can. Just this month, I’ve learned a ton more about AdWords (and still quite the newbie) and Facebook advertising. I’ve also jumped into […]

A few months ago I decided that I wanted to chat with potential Credo inquirers and pros. After investigating some options (and I think Tom’s FB Messenger hack is really cool), I decided to go with the industry leader Intercom. For all of its merits (and there are many), Intercom lacks one major feature for […]

I’m (unfortunately) pretty outspoken about politics this year, as any of my friends on Facebook will tell you and most of my Twitter followers know. I’ve avoided writing about politics here so far. And I’ll continue that with the brief mention that you should have a plan for voting tomorrow. With that out of the […]

Last week, I had the immense privilege to be a guest of Jason Calacanis‘s on This Week in Startups. For those of you who don’t know, Jason is the founder of LAUNCH, which helps startups grow through education and financing. Jason is an angel investor, and LAUNCH hosts a few conferences throughout the year as […]