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Samsung unveils Galaxy S5

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Parents, meanwhile, will enjoy the ability to hand the phone to a kid without worry. Just place it in a kid's mode, and only approved apps can be accessed. Your kid can't send your boss an email or post an embarrassing picture on Facebook when all you intended was to have your kid play "Candy Crush Saga."

The heart-rate sensor on the S5 can be used before and after exercise to measure fitness activities. It's not meant for continuous tracking. Samsung also unveiled a fitness band, Gear Fit, to complement two new computerized watches announced Sunday. Those will be available April 11 as well. (Reuters/Albert Gea)

Parents, meanwhile, will enjoy the ability to hand the phone to a kid without worry. Just place it in a kid's mode, and only approved apps can be accessed. Your kid can't send your boss an email or post an embarrassing picture on Facebook when all you intended was to have your kid play "Candy Crush Saga." (Reuters/Albert Gea)

The phone is also water resistant. "Our consumers do not want eye-popping technology or the most complex technology,'' said J.K. Shin, Samsung's head of information technology and the mobile communications division. (Reuters)