International market research

Market research Romania

IWD has been represented by its own project management team in Romania since 2008 and has one of the most extensive countrywide field organizations, with more than 800 interviewers. Our project manager, Anca Burescu and Geanina Floricica, has headed the IWD Engagement since 2009 and, with her team, offers top expertise in catchment area measurement, shop surveys and the measurement of distribution quality of direct household advertisement.