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Facebook Marketing Series

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In our Facebook Marketing Series, Mashable offers tips, insights and a bevy of tools to enhance your marketing on the 900-million strong social network. We know that brands typically reach just 16% of the fan base they have worked so hard to build, b...

Last year, Facebook launched a new initiative built around, of all things, verbs. The company's Open Graph sought to do something interesting with the way we communicate with each other: Any action expressed on Facebook could become a branding opport...

At this point, most people know to market their business on Facebook -- there are more than 900 million people on the social platform, constantly "liking," sharing, commenting and posting. We've gone over some best practices for Facebook marketing, d...

Facebook looks completely different than it did a year ago, so it shouldn't be surprising that marketing on the social network has also changed a great deal. The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands int...

Believe it or not, you can expand your Facebook reach now, in a few simple steps. According to a 2011 comScore report, brands that post an average of five to seven times per week only reach about 16% of the fan base they have worked so hard to establ...

By now, we all know that having a Facebook Brand Page is a worthwhile investment. But for some companies, one Page might not be enough. For example, if a restaurant chain prides itself on local ingredients or a business seeks to cultivate a strong co...

Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage ...

On Leap Day 2012, Facebook gathered all its marketing executives in New York City for a coming-out party of sorts for a slew of new ad products. To people outside the industry, the promise of new initiatives might appear a bit on the dull side. But f...

So, what's the best way to market your brand on Facebook? According to Peter Shankman, an entrepreneur and venture capitalist with a hearty background of marketing and consulting under his belt, the answer is actually pretty easy: "Sharing for the sa...

Customers know that the squeaky wheel gets the grease, and web-savvy customers know that Facebook is the ultimate squeak amplifier. According to Forrester Research, 27% of U.S. online consumers sought customer service support on the web in 2011, and ...

Facebook's roots may be planted in college campuses, but classrooms have not welcomed the social network as eagerly as their students have. Once a Harvard startup open only to college students, Facebook has been pegged as a waste of time, a classroom...

If you've ever been to a sports game, whether it's college, professional or even little league, you know that fans can be a bit, well, overzealous. But their rabid passion makes them a perfect audience for Facebook -- they crave interaction with the ...

"Gamification" is one of those magical buzz words that is simultaneously grating and legitimately useful. Whatever you make of the jargon, gamification is a huge trend for marketers, who use game mechanics -- such as rewards, leaderboards and challen...

According to recent research by Postling, nearly 80% of real estate agents are using Facebook to market their practice and properties. “Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, a RE...

Banks, often held back by industry regulations, are rarely considered innovative when it comes to social media. But Facebook is the perfect place for financial institutions to loosen their neckties, roll up their sleeves and show some personality. Th...

Social media use by universities has become ubiquitous. When earlier this year, researchers from the University of Massachusetts at Dartmouth asked a representative sample of U.S. schools whether they use some social media, 100% of them said they did...

Businesses rely on Facebook to increase brand awareness, build community and strengthen customer service (for starters). But how can companies effectively leverage Facebook to amplify new product launches? We spoke with some companies -- large and sm...

From professional event producers to volunteer committee members, event planners see Facebook as must-have tool in their belts. How can Facebook give a boost to your next event? We spoke with a few experts on using the world's largest social network ...

Everyone has to eat, and 700 million of those people are also on Facebook. Naturally, there are a lot of restaurants on the world's largest social network, though there could be a lot more, and many of the ones that do have Facebook Pages could be be...

Pharmaceutical and health care companies have been understandably cautious about using social media for marketing purposes. While the FDA provides little concrete guidance, some social media marketing is permissible. Here are a few tips and best prac...

Among luxury and personal care brands, beauty brands -- a category that, for the purposes of this article encompasses cosmetics, fragrance, skin and hair care brands -- have emerged as among the most digitally savvy. This is partly because of beauty ...

Social media has become a crucial part of how we interact with our friends, community and even run our cities. Governments are starting to take serious notice and incorporate social media into their own day-to-day actions. Governments may not be earl...

Facebook is a treasure trove for journalists -- with the ability to message almost anyone and search for people based on location, college, employer and interests, it's a great platform for finding sources. Just this April, Facebook even launched Jou...

Early on in Facebook marketing history, movies had a minimal presence on the platform. Usually, film pages listed rudimentary information. Sometimes a marketer would create pages for individual characters in a movie, but that's about as innovative as...

While some businesses are still figuring out the value of building a fan base, entertainment brands have long understood that a vibrant fan community is critical to their success. Perhaps this why entertainers were among the first to embrace Facebook...

As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women's magazines, fashion retailers are investing greater resources into the world's largest social network. But how can ret...

Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations. To capitalize on the potential of ...

I spend a lot of time browsing travel sites for vacations I'd love to take if I had time (well, and the funds) to do so. As Facebook Pages become more widespread, many of these hotels and airlines are actively luring me and other wayfarers to check o...

“Social platforms would now focus on the Web, not social networks themselves.” That's how Mark Zuckerberg described Facebook’s vision when he announced the Open Graph in April 2010. Speaking at the f8 Developer Conference, Zuckerberg described an enh...

It's important for any digitally-minded non-profit to be on Facebook because of the sheer number of active users. So, great -- you set up a Facebook account for your organization. Now what? Best practices are pretty variable when it comes to social m...

Facebook CTO Bret Taylor has said that a lot of the company’s focus this year will be on mobile. When Facebook declares an intention in any direction, people take notice, but for marketers, this may mean that 2011 is the “year of mobile,” a designati...

Like death and taxes, spam is one of life's inevitabilities. From junk emails to fake pharmaceutical advertisements to bogus comments on websites like this one, spam is a very real (if aggravating) part of online life. As Facebook emerges as the comm...

You want to do good, and you want to use Facebook. Good choice. Facebook has a couple of things going for it. First off, there are a ton of people that use it -- more than 500 million to be precise -- so you've already set yourself up to hit the larg...

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