Cannabis Revolution Series: Cannabis Is the New Alcohol: Reinventing Cannabis for Sustainable Mainstream Use - NEW!

2018

Price:

$
3495.00

The beverage industry is uniquely positioned to capitalize on this growing market. Why? Because the new cannabis consumer is the old alcohol consumer.

Research indicates that many alcohol consumers are switching to or plan to switch to cannabis as it becomes legal. New food and beverage product entries into this space are key contributors to the growth of this next phase of cannabis culture because a) the bulk of new use is by mainstream consumers who want a casual high similar to the alcohol drinking experience, and b) this user wants to replicate the social experience of drinking alcohol: it's a demographic that prefers to drink or eat rather than smoke, and is most amenable to ingesting the substance over the course of an evening, slowly, in liquid or low-dose edible form.

The beverage industry is best positioned to help the new cannabis consumer replicate the social intake experience they are accustomed to with alcohol, but with fewer side effects.