International Semester in Tourism

Therefore, IAE offers courses in English, for regular students registered in our Master ITM and incoming students from the partner universities of the ITM network; so the latter can spend one semester in France without proof of proficiency in French.

Courses of French as a Foreign language are also available, in the late afternoon.

Location:Chambery campus

Term: Spring (starting early January, see below French as a Foreign language - Ending March 31st)

Application: Mid March - Mid April or early November through Moveonline.

Digital Strategy and Business Model Canvas - 3ECTS

Description

Through this course the studnt will discover how digital economy acts as catalyst at the core of business transformation stakes, but also will study cases of disintermediation to get an enlighten vision of business threats and opportunities

Objectives

Acquire strong skills in leading / coordinating innovative and coherent digital strategies for both :

Traditional actors, helping them :

to get full potential of their business

to consolidate their competitiveness and be creative in new fields

to recover market share and restore power balance

Pure player actors, helping them to support and reinforce their market position during their initial growth period

New Consumer Trends - 3ECTS

Objectives

The objectives of this lecture is to investigate current consumer trends that will impact and shape consumption trends in years to come. The lecture will dig into the sociological and psychological dimensions of current trends in order to understand what are the key underlying foundations of consumer trends. Mastering this knowledge is essential to produce marketing strategies which could not be efficient without an in-depth understanding of consumers.

Prerequisites

Some understanding of tourism marketing: the 7Ps and a basic understanding of marketing strategies.

Internship and Academic Report- 6ECTS

English Project - 3ECTS

2nd Language Project -2ECTS

Event Management Concept - 2ECTS

Objectives

Explore principles and practices of managing medium- and large-scale events including festivals, conventions, concerts, shows, sporting events, and ceremonies. There is an emphasis strategic event design, organization and planning, communications, personnel, and security as well as evaluation and innovation.

To encourage awareness of the nature and significance of events, their costs and benefits along with their social, political and community dimensions.

Knowledge of the major components of event production and their relevance to the type of event being produced.

Be able to accurately assess the challenges and successes of varying types of events. 4) To lead and manage teams implementing events effectively

Understand the role and management of event stakeholders.

Have created a detailed event plan, based upon a specific budget, appropriateness for a given community, and which meets the objectives of the event.

Prerequisites

Sufficient level of englsih proficiency in order to understand course material and participate in discussion and exercises.

City Tourism Optimization - 5ECTS

Description

This module is made with our strategic partner: OnlyLyon Tourisme & Congrès, Office de Tourisme, Ville de Lyon

As competition is growing and travellers expectations are changing destinations need to go beyond mere information by demonstrating; by proving and embodying relevant and authentic values, using new channels and technologies, offering new experiences, marking the difference, and incorporating current trends. Experiential and sensorial marketing are key tools to meet these expectations.

Throughout this module, students ;

Will aquire expertise in Experiential Marketing (tailor made approaches, memorization, depth, intuition and interaction of traveller experiences, authentic links to a destination, extension of brand territory on polysensorial levels)

Will be involved in a business challenge for OnlyLyon (DMO of Lyon) during which several groups will compete to provide concrete, realistic and actionable answers to improve deeply felt experience thanks to experiential marketing and digital technologies, after benchmarking several other international destinations.

Will benefit from two day-trips to Lyon to :

participate in high level lectures/conferences from OnlyLyon

present diagnostics, methodology, products and services to a jury of experts

Objectives

Aquire the ability to lead complete analyses and understand major stakes in the public/private sectors

Propose innovative and original projects ;To what extent the evolution of product / service :

can reinforce the client’s experience and its resonance effect (before, during and after) to the competing offers ?

are able to meet new client trends and expectations ?

Propose realistic and feasible experiential services/products :

To what extent are propositions feasible and realistic in the short and long term?

To acquire enough information about achievability and possible implementation ?

A relevant and creative understanding of experiential marketing and digital techniques

ITMN Online Management Game - 2ECTS

This Online Tourism Business Game, created and organized by Dr Anne Queffelec (LaRochelle) is divided into weekly blocks. It is a competition for student teams from various universities in the world.

In essence, the participants will be divided into groups to run their respective tourism “companies” and compete for resources as well as customers in the same market. The groups are required to demonstrate hands-on experience and work on challenges based on real-life scenarios; making business decisions (finance, marketing, HRM, CRM, strategic planning, etc) as well as translating them into quantitative terms in order to deliver business results.

Objectives

This simulated business environment will provide the opportunity:

To reinforce and integrate their managerial knowledge and skills

To develop skills in competitive diagnosis through the use an analytical mind