caritta

The brand: The dry cleaning chain Caritta has been in the Russian market since 2004 and is one of the leading representatives of the industry. In 2013, the company turned to our agency to for re-branding.

The project: After a thorough analysis of the brand and the competitive environment, the Maeutica team identified opportunities for repositioning the brand in the market, developed a brand platform and created a new visual identity.

To emphasize the high quality of service of the company as the main distinguishing feature of the brand, we proposed the concept of “Practical Magic.” The key idea of ​​the concept was that Caritta has incredible, “magical” ability to clean clothes. The company’s slogan says: “We appear where you look for the magic.” The new logo also speaks for itself: it is a clean letter “C” – the first letter of the company name – on bright color spot, marking the indisputable victory over any kind of dirt.