If you had a Google Analytics property receiving data from a Google Play Services SDK, you might have gotten an email with a subject line, “Important changes to your Google Analytics for mobile apps properties”. Here’s an excerpt: “We want to let you know that in...

To measure and increase the success of your mobile app development efforts, you need to understand the sources that are driving installs and return users. This white paper provides a detailed exploration of mobile app campaign tracking on the Firebase, Google...

BigQuery is playing an increasingly vital role in the data strategy of many organizations. In addition to importing your own data sources, BigQuery allows you to easily configure automated imports of Google data sources, including AdWords, DoubleClick Bid Manager,...

If your organization has invested resources in developing mobile apps, there are surely specific objectives that you’re aiming to achieve. A/B testing allows you to make steady gains in meeting these objectives by improving your users’ experience to make...

We have been doing a ton of testing with Firebase Analytics, Google’s latest solution for mobile analytics, but Firebase is hardly just an analytics tool. Firebase offers a suite of features designed to make mobile app development and measurement faster and easier, so...