Seriously, what don't you get about the fact that if you are in business, you should be building business relationships through social media channels? How do you build relationships through social media channels? Not by being a bullhorn that says "hey, look at me, I'm totally awesome," but by sharing relevant, problem-solving, idea-invoking content that will spark dialogues. Furthermore, you'll build relationships by listening to what people are talking about, helping to answer questions or solve problems through social channels, or just plain conversing.

This infographic from Social Colleague screams relevance about social media marketing and the content revolution. Imagine if you had just a tiny role in the social dialogue going on below. 175,000 tweets per minute... and 2 million videos viewed on YouTube per minute. Yes, I said 2 million per minute. If you are not producing content for these channels, you should be.

Here's the caveat... Just because YouTube is the mostly widely used social channel, does not mean you should be producing video. And just because 1,090 pins are created every minute on Pinterest does not mean you should focus your efforts there. The infographic shared here is meant to get you thinking about whether or not you are missing the point and opportunities of social marketing.

If you are not doing any social marketing, perhaps the best place to start is with an assessment of your social media maturity and development of a strategy. This will allow you to effectively join the conversation in the channels that are most tightly aligned with your targeted audiences.

In the meantime, you can start by listening to what others are saying about the topics that are relevant to you.

Do More With Your Data.

SIGMA Marketing Insights is a boutique marketing services firm obsessed with the customer experience, and driven to turn data into a powerful tool that will deliver more relevant, personalized interaction and engagement across all channels.