Why Pro Sports Teams Draft Top Digital Marketers

How the Minnesota Vikings use analytics and marketing automation.

Learn marketing automation and analytics from fans to consumers.

Strategic connections with your brand’s fans is key to maintaining loyalty and analyzing those connections can give you tremendous intelligence to continue improving your marketing strategies. No one knows the value of a fan’s engagement better than the Minnesota Vikings, so we’ve invited them to share some of their tactics and strategies they use to connect with their millions of fans during, and well-after game day.

Join us for a Q&A featuring two fan engagement experts from the Vikings and marketing automation experts from Three Deep Marketing. We’ll be exploring the details the Vikings focus on using their mobile app, website, and stadium technology infrastructure to market to their most loyal fans, and then how those tactics relate to journey analytics that Three Deep has used in projects for retail marketing for a number of clients.