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URGENT ANNOUNCEMENT!
Our forum is now officially closed after 6 years of active discussion and fun.
It will remain open in read only form for the foreseeable future.
This was a tough decision on our part but one that I feel needed to be made. We have to constantly challenge ourselves and change things up in order to get the best interaction with our community. It was time to do something NEW.
There was much discussion about what to do, and we did not reach this conclusion lightly.
Head over to our blog to hear more about why we are doing this! The IMBlueprint

And Google Throws Another Wrench at SEO

Anyone read up on Google Patent for "Author Rank"? For those us that aren't currently using Google Plus social service, you better get heavily invested in it as they are using it for a ton of search related things.

Wow, I was always wondering that, how is google able to calculate all those factors and data, there is billions up on billions of websites/pages and articles and links and at the same time, billions of people and machines is using google for something, is unbelievable!! What kind of super computers is able to watch so gigantic data flow all the time and this Author Rank will make it even more complicated. Sorry, little bit out of topic but is fascinating for me how this can be done.

All the major SEO sources out there have already jumped on the Goog+ bandwagon - I'm fairly certain it is already making differences in things like CTR for websites that have an author photo next to a SERP listing. A few blogs I've read have confirmed that, while their rankings have not been increased by using rich snippets and Goog+, their CTRs have. And we know Google uses CTR of results as one of the metrics for determing which sites should get a ranking boost.