And while Levi may not think that that’s fair, that’s also the way the game is played.

What Levi should have done is to give those ‘haters’ the right to their opinion–the costume, with it’s blatant muscle padding, doesn’t look that good, truth be told–and instead let the costume speak for itself.

The same fans he’s attacked could potentially be the most vocal advocates for the movie , especially if the costume works. The problem is, if it doesn’t, you have an ‘enemy’ that will spread some seriously toxic word of mouth.

Hard-core fans can’t necessarily make or break a movie but they can do a lot to undermine a movie’s success.