Shea Moisture’s #DefineYourBeard Ad Goes Viral

Grease. Our. Scalps. PLEASE!

Shea Moisture has a new ad that’s eviscerating edges and destroying the drawls of people turned on by the man candy it’s filled with.

The personal care company dropped their #DefineYourBeard ad Tuesday, November 1 to celebrate “No Shave November” a.k.a. “Movember” which is meant to grow awareness of men’s health by embracing hair, which many cancer patients lose.

In the ad we’re introduced to 15 (FIFTEEN!) extremely fine, extremely well moisturized men who’ll make you want to run your fingers through their beards while simultaneously melting into into a puddle of shea butter.