Research - Mass Customization

Deliverables

Value Proposition

This research effort was focused on the product design implications of mass customization on manufacturers/producers. Customer demand for individually configured and customized products is on the rise across all industries. Companies are faced with the challenge of maintaining cost and quality while producing customized products with heightened response to individual customer needs. This project used a breadth of approaches and maturity of IRI members (and beyond) to determine best practices that achieve design for customization while identifying common pitfalls.

The objective of the project was to understand the design implications of mass customization on manufacturers/producers by answering the following questions:

How do manufacturers/producers set up the architecture/platform to achieve effective mass customization?

How do we develop a robust, yet flexible, architecture that accommodates the evolution of the product line?

What are best practices and constraints/inhibitors in executing modularity and reducing complexity - balancing an optimized product?

Monday April 29, 2019 – Thursday May 02, 2019

IRI’s 2019 Annual Conference explores what companies, large and small, must do to adapt to this new reality, and how to make these transitions in either product offerings or strategy. The conference...

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Tuesday October 18, 2016 12:00pm

ROR stage: gathering and analyzing data Customer demand for individually configured and customized products is on the rise across all industries. Companies are faced with the challenge of maintaining...