Scandinavian Fashion, Interior and Lifestyle

4 Brands to Follow if You Want Something Different

N4: NA-KD My newest discovery, I was not surprised that this brand turned out to be a Swedish given it caught my eye immediately.

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If classic street style with a touch of tailoring is your thing, then it’s time to get excited because that’s exactly what Swedish brand Na-Kd’s all about. Pad out your wardrobe with puffer jackets and tailored coats, or stock up on fail-safe pieces like jeans, jumpers and T-shirts. Its statement prints make for standout looks, too.

My tip: Check out their teddy coats, super on trend right now!

N3: MONKI Monki is the ‘little sister’ in the H&M group with a playful design DNA mixing Scandi cool with the energy of Asian street style.

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If you’re all for personality and expression then Monki is the one for you. Known for its street-style-meets-Scandi-chic design and super-fun story-based store concepts, Monki grabs bold, brash colours and a whole lot of prints and patterns before playing them out across a collection of 90s crop tops, bodycon dresses and skinny jeans.

My tip: Look no further for patent clothing.

N2: WEEKDAY Weekday is the ‘cool’ sister in the H&m group. A modern and mindful fashion and denim brand it has a distinct style with an urban edge that balances between femininity and masculinity.

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You can always rely on Weekday to serve up some solid additions to your wardrobe. Influenced by street style since 2002, it gives you clean denim, accessories and quality basics in organic cotton and fresh colours.

Asos White is rummaging through the art-room paintbox for its colour-block grid prints. While silhouettes are kept simple, tailored separates and T-shirt dresses go all clean-lined in crisp cotton, silk and organza.

My tip: If you are a dedicated Minimalist, this is the place to ‘go wild’ for a special occasion!

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Welcome to the world of Ivelina - visual creative & storyteller, ladyboss, social media expert and Scandinavian design lover

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