You may recall that earlier this month, one of the videos we flagged up following Paris-Roubaix showed Mavic staff as they went about their business of providing neutral assistance in what is invariably their busiest day of the year. Well, it’s not just the pros who get that top-notch treatment – 24 hours earlier, amateur riders taking part in the Paris-Roubaix Challenge were also able to benefit from the help of the men in yellow, as this video shows.

As Mavic say, “The Paris-Roubaix challenge offers amateur cyclists the chance to ride the mythical cobblestones of the Hell of the North, just one day before the pros. Mavic neutral support completes the experience by offering complete service on this rugged route, in case of punctures, crashes, or equipment problems. In total, Mavic neutral support is present more than 100 days during the season, helping amateurs and professionals alike to succeed in their events.”