Dr. Carlos M. Rodriguez
Title: Associate Professor of Marketing
College / Department: College of Business / Management
Number of Years at Delaware State University: 5
Work Address: Bank of America Building, Suite 210F
Work Phone: (302) 857-6938
Work Fax: (302) 857-6927
Work Email: crodriguez@desu.edu
Areas of Specialty/Research Types
Relationship Marketing: Business-to-Business.
Strategic Alliances and Joint Ventures design, process and implementation.
Internationalization Processes, Exporting, and Market Entry Strategies.
Decision Making Processes in Marketing and Strategic Marketing in Cross Cultural settings.
New Product Development and Technology Management.
Active Grants or Program Funding
Target Corporation (2005 - present)
Education
Ph.D., Marketing; Pennsylvania State University
MSc., Marketing and Quantitative Methods; Pennsylvania State University
M.B.A. Master of Business Administration; School of Business Administration, ESAN
B.Sc. Bachelor of Science Industrial Engineering; Universidad Nacional de Ingenieria, UNI
I.E. Degree in Engineering Industrial Engineering; Universidad Nacional de Ingenieria, UNI
Professional Affiliations
Academy of Marketing Science, AMS, USA
Association of Engineers of Peru, Peru, # 25266 official registration
American Marketing Association, AMA, USA
Consejo Latinoamericano de Escuelas de Administracion, CLADEA
Business Association for Latin American Studies, BALAS
Academy of International Business (AIB)
Honors and Awards Received (past five years)
2007 Best paper submission, Lead Paper, Self-efficacy Beliefs, Institutional Climate, and Faculty Expectations as Determinants of Academic Achievement in Business Students, Journal of Business and Leadership, Vol. 3, No. 1, 2007.
2006 Highly Commended Paper, Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Vol. 22, No. 1, 2005, Literati Network Awards for Excellence.
2006 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Strategy of Product Platforms.
2005 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Analysis of Experiments.
2004 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Individual Choice Behavior and Application of Discrete Choice Analysis.
2004 Fellowship Award by Harvard Business School to attend the Seminar The Art and Craft of Writing Cases.
Published Works / Presentations
Self-efficacy Beliefs, Institutional Climate, and Faculty Expectations as Determinants of Academic Achievement in Business Students, Journal of Business and Leadership, Vol. 3, No. 1, 2007.
Undergraduate Business Marketing Education: Exploring the Collaborative Skills of High-Performing Marketing Managers: A Commentary, Journal of Business to Business Marketing, Vol. 14, No. 1, 2007.
Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Vol. 22, No. 1, 2005 ( Highly Commended Paper, International Marketing Review, Literati Network Awards for Excellence 2006).
Impact of Design: Number of Hyperlinks and Node Size on Web Usefulness and Ease of Use. Co-authored with Dae R. Kim and Brian J. Reithel, published in the special Issue on Web-Based Information Quality, International Journal of Electronic Business Management (IJEBM), 2005.
Relationship Bonding and Trust as Foundation for Commitment in International Strategic Alliances, USA-Mexico: A Latent Variable Structural Modeling Approach co-authored with David T. Wilson, Journal of International Marketing, Vol. 10, No. 4., 2002, pp: 53-76.
Commentary on: "Technology in the Classroom: Teaching Business Marketing in the 21st. Century" by Richard P. Vlosky and David T. Wilson, Journal of Business to Business Marketing, Vol. 5, Number 1/2,1998.
Convergent Management Styles and Intercultural Fit: The Role of Culture in International Strategic Alliances USA-Mexico, Paper accepted for publication and presentation at the 1997 Business Association for Latin American Studies Conference, BALAS, Rio de Janeiro, Brazil.
Dr. Carlos M. Rodriguez
Title: Associate Professor of Marketing
College / Department: College of Business / Management
Number of Years at Delaware State University: 5
Work Address: Bank of America Building, Suite 210F
Work Phone: (302) 857-6938
Work Fax: (302) 857-6927
Work Email: crodriguez@desu.edu
Areas of Specialty/Research Types
Relationship Marketing: Business-to-Business.
Strategic Alliances and Joint Ventures design, process and implementation.
Internationalization Processes, Exporting, and Market Entry Strategies.
Decision Making Processes in Marketing and Strategic Marketing in Cross Cultural settings.
New Product Development and Technology Management.
Active Grants or Program Funding
Target Corporation (2005 - present)
Education
Ph.D., Marketing; Pennsylvania State University
MSc., Marketing and Quantitative Methods; Pennsylvania State University
M.B.A. Master of Business Administration; School of Business Administration, ESAN
B.Sc. Bachelor of Science Industrial Engineering; Universidad Nacional de Ingenieria, UNI
I.E. Degree in Engineering Industrial Engineering; Universidad Nacional de Ingenieria, UNI
Professional Affiliations
Academy of Marketing Science, AMS, USA
Association of Engineers of Peru, Peru, # 25266 official registration
American Marketing Association, AMA, USA
Consejo Latinoamericano de Escuelas de Administracion, CLADEA
Business Association for Latin American Studies, BALAS
Academy of International Business (AIB)
Honors and Awards Received (past five years)
2007 Best paper submission, Lead Paper, Self-efficacy Beliefs, Institutional Climate, and Faculty Expectations as Determinants of Academic Achievement in Business Students, Journal of Business and Leadership, Vol. 3, No. 1, 2007.
2006 Highly Commended Paper, Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Vol. 22, No. 1, 2005, Literati Network Awards for Excellence.
2006 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Strategy of Product Platforms.
2005 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Design and Analysis of Experiments.
2004 Fellowship Award by MIT Massachusetts Institute of Technology, Summer Professional Program to attend the Seminar Individual Choice Behavior and Application of Discrete Choice Analysis.
2004 Fellowship Award by Harvard Business School to attend the Seminar The Art and Craft of Writing Cases.
Published Works / Presentations
Self-efficacy Beliefs, Institutional Climate, and Faculty Expectations as Determinants of Academic Achievement in Business Students, Journal of Business and Leadership, Vol. 3, No. 1, 2007.
Undergraduate Business Marketing Education: Exploring the Collaborative Skills of High-Performing Marketing Managers: A Commentary, Journal of Business to Business Marketing, Vol. 14, No. 1, 2007.
Emergence of a Third Culture: Shared Leadership in International Strategic Alliances, International Marketing Review, Vol. 22, No. 1, 2005 ( Highly Commended Paper, International Marketing Review, Literati Network Awards for Excellence 2006).
Impact of Design: Number of Hyperlinks and Node Size on Web Usefulness and Ease of Use. Co-authored with Dae R. Kim and Brian J. Reithel, published in the special Issue on Web-Based Information Quality, International Journal of Electronic Business Management (IJEBM), 2005.
Relationship Bonding and Trust as Foundation for Commitment in International Strategic Alliances, USA-Mexico: A Latent Variable Structural Modeling Approach co-authored with David T. Wilson, Journal of International Marketing, Vol. 10, No. 4., 2002, pp: 53-76.
Commentary on: "Technology in the Classroom: Teaching Business Marketing in the 21st. Century" by Richard P. Vlosky and David T. Wilson, Journal of Business to Business Marketing, Vol. 5, Number 1/2,1998.
Convergent Management Styles and Intercultural Fit: The Role of Culture in International Strategic Alliances USA-Mexico, Paper accepted for publication and presentation at the 1997 Business Association for Latin American Studies Conference, BALAS, Rio de Janeiro, Brazil.

Delaware State University is a public, comprehensive, 1890 Land Grant Institution fostering the triad of teaching, research and extension/service. The University is a fully accredited institution of higher education, which grants degrees at the masters and undergraduate levels. As such, the University is composed of five divisions: Executive Services, Academic Affairs, Enrollment Management and Student Affairs, Business and Finance, and University Advancement. Each division is headed by a vice president with the exception of Executive Services, which is headed by the President of the University.The Division of Academic Affairs is composed of five colleges and/or schools, which are as follows: College of Agriculture and Related Sciences, College of Arts, Humanities and Social Sciences, College of Education, Health and Public Policy, College of Mathematics, Natural Sciences and Technology, and the College of Business. Three centers of excellence are also housed under Academic Affairs: Applied Optics of Delaware, Sea Food Safety Research Laboratory and Applied Mathematic Research Center. This division is where the majority of the formal academic educational activities are conducted on a day to day basis.Under the Division of Academic Affairs graduate degrees are offered as follows: Master of Arts (MA), Master of Business Administration (MBA), Master of Science (MS), and Master of Social Work. At the graduate level 18 degree program options are offered. At the undergraduate level the University offers the Bachelor of Science (BS) and the Bachelor of Arts (BA) with 187 degree program options. As outlined in the President’s Vision Statement the University will continue to offer an array of master’s and doctoral programs in areas of importance to the social and economic development of Delaware.In order to ensure an emphasis on research the President established a unit within the Office of the President with University-wide responsibilities for focusing on research. The unit is headed by a Ph.D. level scientist, which carries the title “Senior Administrator for Research”. In addition to working with the President, Vice Presidents, Deans, Chairpersons, Faculty and Staff within the University, the office works with businesses and industries throughout the State of Delaware and the United States of America with some international responsibilities related to research.Delaware State University Research Capability 2014 Agricultural Research CapabilityThe College of Agriculture and Related Sciences (CARS) at Delaware State University (DSU), through its mandate and mission, accelerates the development, transfer and access of modern science and technology-based developments in agriculture and related fields to small farmers and producers in Delaware, the nation and the world. The critical national challenges of a rising population, rising food prices, rising energy demand and an increasing population shift from rural to urban environments means that agriculture has to produce more food, fiber and energy with fewer people and in some places less space. Addressing these complex needs calls for both multidisciplinary and interdisciplinary approach.As a Historically Black College and University with a long track record and rich mandate, Delaware State University is well positioned to contribute to the research, instruction and transformational education and outreach in the state and nation, as well as internationally in its areas of competence. To do this, CARS research is based on strong collaboration and cooperation among its four divisions of Human Ecology, Agriculture and Natural Resources, Cooperative Extension and Cooperative Research. In addition, CARS administers a modern herbarium, and collaborates closely with the USDA Agricultural Research Service (ARS) Laboratory Center of Excellence in Microbial Seafood Safety. The four pillars are responsive to the new high priority demands, which are identified by community and state need areas. Many of the solutions to the pressing challenges in human health and nutrition, climate change and the environment, organic agriculture, food safety, food security, aquaculture, biotechnology and bioenergy are rooted in agricultural-biosciences. On Delaware State University’s 400-acre main campus, the College of Agriculture and Related Sciences houses 16 laboratories, two greenhouses, and a 34-pond Aquaculture Research and Demonstration Facility—all of which are dedicated to agriculture, food science and textile production and research. Additionally, DSU owns two farms in the Kent County community that are used for teaching, field research, and agriculture outreach and demonstration events. The 75-acre Hickory Hill facility is dedicated to forage, large and small ruminant, and poultry research, and the 192-acre Outreach and Research Center is dedicated to crop production and research. Long term water quality monitoring in the upper Choptank River Watershed and the effects of agricultural drainage on natural and managed systems on the Delmarva Peninsula wetlands, as it relates to land use, are other ongoing activities to address complex food and environmental systems.The college covers a broad range of agricultural and ag-bioscience subject matter areas. These include Ag-biotechnology, which addresses genomics in plants and animals; natural resources, which deals with the restoration of devastated habitats in national or natural estuarine reserves; aquaculture research and demonstration; and research on small ruminants. Culinary herbs, medicinal and oil plants research is a major plant science initiative that investigates native and endangered species, as well as alternative cash crops. Additional work is ongoing with several species of importance in the Delaware Bay and with terrestrial animals and birds in Delaware’s upland habitats. This collective collaborative research has broadened student participation from an early undergraduate stage to the post-doctoral level. The college also cooperates and supports student research from the other colleges. The outreach and transfer of research results to Delaware producers, landowners, businesses and families involve collaboration among research and extension as the 1890 land-grant mission dictates.

Will participating in the Program cost me anything?
There is no cost for participation in the program; we only ask that you give us some time and your allegiance. We will cover the costs of required materials, travel and registration fees for attendance at conferences.
What if there is a conflict with my other class times?
We are funded to serve 26 Scholars a year; participation at seminars is a requirement. A calendar is provided to each McNair scholar, and any scholar who feel that the scheduled times will interfere with their classes must make arrangements to meet with our TRIO Director, far in advance.
Am I able to participate if I have already decided on a degree?
Yes, the terms of the Program are that we serve students interested in and capable of attaining PhDs. The Program is designed to introduce you to graduate study. The McNair Program will assist you making this possible.
What majors are eligible to participate in the Program?
All disciplines are welcome.
Are part time students eligible to become McNair Scholars?
McNair scholars should be registered as full-time students
I'm a senior. Is it too late to become a McNair Scholar?
The McNair Program is for low-income first generation sophomores and juniors with a GPA of 2.8.
What is a stipend?
A stipend is payment for services rendered. In the McNair Scholars Program, you are paid for completing your research project or scholarly activity in a timely manner and participating in the program.
Is this a scholarship?
NO, a scholarship implies there is no service for the money given. McNair Scholars put in hours on their research projects or scholarly activities.
Will the stipend affect my financial aid?
NO, the stipend is paid as if the student were an employee and counts as student contribution to your aid package for the next year. It is a federal grant.
What is offered to McNair scholars?
Free transcript to send to graduate schools
Three Credit Hours
Career Center resources
GRE Application Fee Waivers
McNair Fellowships at universities all over the nation
Scholars receive a $2800.00 stipend
Computers (available for use during the Program)
Laptops (Available for use during presentations)
When if the McNair research proposal and paper due?
The McNair proposal is due – last day of the program after the presentation
The McNair research paper is due – end of each summer.
Can I use a pre-existing research as my intended research?
No, research must be done under the guidance of your research instructor and mentor. It must be original.
Will I be able to attend all graduate school visitations?
No, the visiting school usually provides the required criteria. You will, however, be chosen to attend visitations according to your interest in graduate school. ALL SCHOOLS DO NOT OFFER ALL PROGRAMS OF INTEREST.
What resources are available for McNair scholars?
Resource Library (graduate catalogs)
Financial Aid Resource Books
Research Writing Books
Information on preparing the personal statements
Internship Opportunities
Personal Computers
Graduate Record Exam (GRE Preparation)
Power Point Presentation Workshops
Color Printer
Fax Machine

McNair participants have the privilege of attending workshops concentrated on the following topics:
Benefits of the Program
The McNair Program offers the following:
1. Academic Research
An orientation to the McNair Program
Three Credit Hours
A rigorous Ten Weeks Summer Research Institute
Opportunities to conduct research
Preparation in writing a publishable abstract and a proposal for the McNair Journal
Thesis preparation and presentation
Submission of a graduate level publishable research paper
Effective Theories and Practices for successful research
Network support group of faculty and other McNair scholars
Ability to participate in presentations, workshops, professional meetings, and conferences
2. Graduate School Preparation
Professional and Career development
Resume Development and Organization
Successful interviewing strategies
Assistance in identifying and choosing a graduate program
Graduate Records Examination (GRE) Workshop
Assistance in locating financial aid
Exposure to graduate school
How to apply to graduate school
Graduate School Fee waivers
Preparation toward the completion and submission of graduate school applications
3. Post Research Support
Offers tutoring
Academic counseling and advising
Scheduled workshops for McNair scholars
Continued support from program staff and faculty mentors
Earned stipend not to exceed $2,800
Many other topics
McNair participants are eligible to receive graduate school application fee waivers to apply to a university or universities of his/her choice.
The McNair Program at Delaware State University provides scholars with a comprehensive program of support and preparation for graduate study