Icelandic Saga & Heritage Association (ISHA) was founded in 2006. Its objective is to be a forum for collaboration for those involved in saga and heritage related tourism in Iceland, especially regarding publicity, quality and professional standards. The members (over 100) are museums, exhibitions, heritage sites, man-made structures, festivals, the sites of certain sagas, professional individuals etc. Take a look at ISHA website: www.sagatrail.is