This blog is dedicated to treating everyone - clients, prospects, friends, and family - as valuable partners. We should show them our gratitude through all our actions, including our marketing.

April 29, 2017

Be Creative

So we started a business or joined
a company, and we can’t seem to get it going. Maybe we have been in business
for some time, and our business has slumped. Our client list may have stopped
growing, or maybe it has shrunk in size and number. We have a great product or
service, but we can’t seem to attract any new clients or hold on to the ones we
have.

We have heard the advice that it
takes 10 times the amount of money, effort, and time to attract a new client as
it does to hold a current one. We have listened to all the “experts” saying
that we need to do this or try that. We are still stuck in neutral and can’t
seem to get going and attract new clients or maintain the ones we have.

Listening to the advice of others,
going to seminars, watching webinars, or even employing coaches is great if we
remember one additional thought. We must act on whatever we learn from all
these sources of information. We must keep learning and reinforcing what we
know. We must devote a certain amount of time, perhaps every day, to self-improvement.

However, all the information in
the world will not do us any good, if we don’t act on what we learn.
Information is power, but it is useless, or powerless, if we don’t put it into
action. If we don’t, all the time, effort, and money we spent gaining it is
wasted. We must act to implement what we have learned.

We have heard, or used, all the
excuses. “We’ve never tried that; we have always done it this way; that’s too
advanced for us; that won’t work here.” Maybe it is right, but maybe it is
wrong. If we try something and it doesn’t work, try something else. Maybe it
works, but something else may work better, try that. We must get creative.

The only thing that always remains with us is change. Change
must happen, and will happen no matter what we do or believe. The weather will
change; the business climate will change; customers will change, both in what
they want and how they want it. By seeking and absorbing information, we
change. To not change is to wither and die.

We must recognize change, research change, and react to it.
Perhaps even better would be to anticipate it and be ready before it happens.
Learning is a valuable and powerful activity. Implementing knowledge is even
more powerful. We must recognize the knowledge that comes our way which may
assist us in dealing with change. We must also be aware that we need to
implement that knowledge.

Our networking partners can help us gain the knowledge that
may help us better our business. They can provide us data to decide what
information should be implemented and how. They can also help us analyze the
results of changing the what or how we deal with our product, services, or our
clients. Reach out to them and ask for help. True networking partners will be
there for us.

Please leave comments here, or email them to Jim@SOC4Now.com,or call 360-314-8691. We must
be creative in information gathering and implementing the changes that we
believe will help us. Remember that change can be good, but we must manage it
through knowledge, assistance from others, and being brave.