Public Urged To Ditch Dairy For 'MooFree May'

Campaigners want to raise awareness of 'the dark side of the dairy industry'

The publish is being urged to ditch dairy as part of a nationwide initiative called 'MooFree May'.

The scheme - which is part of leading vegan charity Viva!’s Scary Dairy campaign, focuses on encouraging the public to ditch dairy and try delicious dairy-free alternatives.

During May Viva! is holding a series of events across five major UK cities where the team will offer the public samples of dairy-free products, and distribute a range of dairy-free information including free recipes booklets, health and nutrition information and dairy-free mini guides.

Dairy's dark side

According to Viva!, it wants to raise awareness of the dark side of the dairy industry' and will be running a huge social media campaign during May, sharing short videos from its recent shocking dairy industry exposé of British farms.

According to the charity: "Many people are unaware that the lifecycle of a dairy cow is a continual exploitation of the female reproductive system. She is artificially inseminated at a young age, carries her baby for nine months, only for the calf to be ripped away from her hours after birth.

"This practice is standard across the dairy industry and is used to produce ice cream, milk, cheese butter and yoghurt.This happens in all dairy farms, from small organic to large zero grazing mega-dairies."

'Lives of misery'

Viva!’s founder and director, Juliet Gellatley, said: "In recent years global sales of plant-based milk and dairy-free cultured products such as yoghurt, frozen desserts and ice cream, creamers and cheese have grown rapidly with Kantar World panel revealing that one in three shoppers buy into dairy-free in Britain.

"Whether it’s because of an allergy or a lifestyle choice, people are ditching dairy.

"Going dairy-free is one of the most natural changes to your diet. Why? Simply because drinking milk past infancy is not what nature intended. We’re the only species in the world to do so and what’s more, we consume milk of a different animal.

"We want to show the public just how simple, delicious and easy it is go try dairy-free. MooFree May will open people’s eyes to tasty dairy alternatives available whilst highlighting the brutal realities of the dairy industry, which subjects dairy cows and their calves to a life of misery.

"Stop supporting this cruel industry and try dairy-free – there’s never been an easier time to try."

Information

Accompanied by a giant inflatable cow, Viva! will show the public how delicious a dairy-free diet can be, and urge them to take Viva!’s dairy-free pledge. Events will take place in London on May 4, Manchester on May 6, Birmingham on May 17, Glasgow on May 19, and Edinburgh on May 19.

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Plant Based News is a global, multi-platform news, media and entertainment company. The go-to source for vegan news, plant-based culture and educational health content for its dedicated and influential audience around the globe. Reproduction without explicit permission is prohibited. All Rights Reserved.