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Search Engine Optimization = Highest Quality Lead Generation

Lead generation is the method of generating client interest for a product or service with the aim of turning that interest into a sale. In online marketing, this involves collecting a visitor’s contact info known as “lead” through a web form.

Lead generation usually uses digital channels and has been undergoing substantial changes in recent years from the increase of latest online and social techniques. Mainly, the abundance of information promptly available online has led to the rise of the self-directed buyer and the emergence of recent technologies to develop and qualify potential leads before passing them to sales.

Content marketing is “a marketing technique of creating and distributing relevant and valuable content to acquire, attract and engage a defined and understood target audience with the target of driving profitable client action.” think of content as the fuel to all of your marketing campaigns from email to social. Produce content that’s impactful to your audience and drives sharing. Once you produce a top quality content, you’ll be able to begin to gain your buyer’s trust and start breaking through the noise.

Because search engines equate high-quality content with a high-quality site, creating content with value is very really essential. Conduct a content audit to see how many of your assets fall under the thought leadership vs. promotional class. That means making sure that your thought leadership content has substance to it. Lots of companies are jumping on the content bandwagon, therefore do it right: focus on quality over quantity, and on providing useful, not promotional info.

Once you have a right mix of high-value content, including visual content, start promoting it on social channels. The more you are engaged, the more Google considers your content to be of high value, which in turn boosts your Search engine optimization rankings. Search engines look for natural links, so the more informative your content is, the more likely people will link to it naturally.