Economy of Experiences

'Transforming business value'

Reshaping your business to become disruption proof

Structural changes in society and exponential growing innovations cause ruthless changes in our economic landscape. The impact of the digital revolution and the process of dematerialisation hits us harder then we realise. No organisation or company can avoid the impact. The new competitive environment is tough and relentless. Today every business is challenged at it's purpose, it's value proposition and business model to become future-proof. Products and services are becoming increasingly interchangeable. Almost any industry is feeling the urgency. Old handles do not work anymore and straight-line thinking has stopped. One has to make sure that one delivers meaningful experiences that capture value for clients and stakeholders in our new digitized society.

The riddle of experience

Gerd Leonhard

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'Economy of Experiences' is a great book that extends
our ideas. Disagreeing with us on occasion! It pushes
forward what we know about today’s Experience
Economy, focusing on those that are meaningful and
co-created. (In fact, it wasn’t until I read this that I
truly understood what ‘co-creation’ was all about.)
Anyone looking to create greater value for their
customers should absorb its lessons. This wonderful
book has many such lessons that anyone seeking to
embrace the Experience Economy should embrace.
B. Joseph Pine II, co-author The Experience
Economy and Infinite Possibility: Creating
Customer Value on the Digital Frontier