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Re: ISU,Iowa, UNI funding Formula

Originally Posted by CyFan61

As it stands now with the new formula, ISU is set to get a big windfall of cash very soon - starting in less than a year (for the fiscal year beginning July 1, 2015). While I agree that UI is really going to ramp up recruitment, it will be more difficult for them to do so with less money than they have now, and ISU will be able to compete well with the bump in dollars. It will be very disappointing if UI is able to "win" this in the short-term because ISU is definitely in the best position out of any of the schools.

Lost in this discussion is the fact that the new formula makes an in-state student equal to the value of an out-of-state student. In the past, out-of-state students were worth more than in-state because of the premium they paid.

Think of the new formula like this (with the numbers simplified): The state of Iowa will set aside $5k/year for every Iowan student at a public university, and send that $5k to the school that enrolls them. An out-of-state student pays $15k to go to UI/ISU/UNI after getting a scholarship, so the university gets $15k. An in-state student pays $10k, and the state sends along $5k, the university gets $15k as well. Essentially it will be a wash.

In the past, the enrollment numbers weren't tied to funding, so the universities were incentivized to chase non-residents that would pay that premium, because their state dollars were constant regardless of whether they got that student paying $15k or $10k. UI was best known for doing that, but ISU got into the mix heavily as well - hiring recruiters to work in the Twin Cities, Chicago, even in Texas. I don't think that will be going away now with the new formula, either.

The other thing to keep in mind is that even if Iowa does push for more in state students, it'll take a while for that to bear fruit. After all, Iowa State's "Choose your adventure" campaign is probably about 10 years old now. It won't be a quick fix

Re: ISU,Iowa, UNI funding Formula

The U of I's approach is so transparent, it's laughable. For decades, they didn't give a rip about Iowa students because all the money was in recruiting nonresidents, so they were quite content to load up on students who couldn't get into the University of Illinois. More recently, they've been loading up on Chinese students. All the while, they basically told Iowans that they were lucky to be a Hawkeye.

When ISU's enrollment shot past theirs a few years ago, they came out with their line about being interested in quality, not quantity (i.e., we could be bigger than ISU if we wanted, but we just don't want to). Now that there is a financial incentive to enrolling Iowans, they suddenly developed a fondness for Iowa high school graduates and they've launched a $1 million media blitz to try to convince Iowans that the U of I has cared about them all along. Also, that line about not being interested in quantity? Never mind. They now say they're interested in growing since they've overcome the damage from the flooding. Yeah, right.

Meanwhile, ISU just quietly kicks U of I's butt year after year in in-state recruitment. Why? Because resident freshman enrollment has been a top priority for ISU since the beginning of time. That's why every single year without exception more Iowa high school graduates choose ISU than any other college in the country. Unlike the U of I, the new funding model doesn't change ISU's recruitment strategy because Iowa residents always have been, and always will be, the top priority for ISU.

Finally, regarding the U of I's new marketing campaign, they just don't get it and they never will. All of their print ads and commercials focus on THE University of Iowa. It's still the "aren't we awesome?" approach, as if Iowa students will suddenly realize the awesomeness of the U of I and rush to fill out their admission application. ISU's marketing campaign, on the other hand, focuses on the student and how ISU can help them discover their passion and "choose your adventure." It's about the student. ISU got over itself many years ago, while the U of I is like the little girl who has to be constantly told she's pretty.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by cyclonestate

Finally, regarding the U of I's new marketing campaign, they just don't get it and they never will. All of their print ads and commercials focus on THE University of Iowa. It's still the "aren't we awesome?" approach, as if Iowa students will suddenly realize the awesomeness of the U of I and rush to fill out their admission application. ISU's marketing campaign, on the other hand, focuses on the student and how ISU can help them discover their passion and "choose your adventure." It's about the student. ISU got over itself many years ago, while the U of I is like the little girl who has to be constantly told she's pretty.

This is a great point and I don't think UI will do any favors for themselves with the "University For Iowa" campaign either. ISU's impact on the state as a whole, outside of academia, is more far-reaching than UI's anyway - and that's the way it's supposed to be for a land-grant university with extension offices all over Iowa.

UI and ISU offer different things and that's OK. If UI wants to pretend they are better at the things that ISU is built to do, I guess they can go ahead and try.

Re: ISU,Iowa, UNI funding Formula

Of course Iowa was going to react negatively. They used to get to reap the rewards of a ton of out of state students and more funding than ISU and UNI.

Iowa dollars should follow Iowa kids. This change makes Iowa State the flagship university of the state and also lets UNI focus on what they do really, really well (education, accounting, business) without having to go out and try to be things that they aren't. Its a win-win for the state.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by cyclonestate

The U of I's approach is so transparent, it's laughable. For decades, they didn't give a rip about Iowa students because all the money was in recruiting nonresidents, so they were quite content to load up on students who couldn't get into the University of Illinois. More recently, they've been loading up on Chinese students. All the while, they basically told Iowans that they were lucky to be a Hawkeye.

When ISU's enrollment shot past theirs a few years ago, they came out with their line about being interested in quality, not quantity (i.e., we could be bigger than ISU if we wanted, but we just don't want to). Now that there is a financial incentive to enrolling Iowans, they suddenly developed a fondness for Iowa high school graduates and they've launched a $1 million media blitz to try to convince Iowans that the U of I has cared about them all along. Also, that line about not being interested in quantity? Never mind. They now say they're interested in growing since they've overcome the damage from the flooding. Yeah, right.

Meanwhile, ISU just quietly kicks U of I's butt year after year in in-state recruitment. Why? Because resident freshman enrollment has been a top priority for ISU since the beginning of time. That's why every single year without exception more Iowa high school graduates choose ISU than any other college in the country. Unlike the U of I, the new funding model doesn't change ISU's recruitment strategy because Iowa residents always have been, and always will be, the top priority for ISU.

Finally, regarding the U of I's new marketing campaign, they just don't get it and they never will. All of their print ads and commercials focus on THE University of Iowa. It's still the "aren't we awesome?" approach, as if Iowa students will suddenly realize the awesomeness of the U of I and rush to fill out their admission application. ISU's marketing campaign, on the other hand, focuses on the student and how ISU can help them discover their passion and "choose your adventure." It's about the student. ISU got over itself many years ago, while the U of I is like the little girl who has to be constantly told she's pretty.

iowa has had a just slightly bigger problem on their hands for the past several years. recruiting strategy was way down the list.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by johnnydugouts

iowa has had a just slightly bigger problem on their hands for the past several years. recruiting strategy was way down the list.

Why? UofI doesn't have flood insurance and agents? I tend to agree that UI has sat on their laurels and let the western suburbs pack their classrooms with kids that couldn't get into Illinois. I don't blame them but make no mistake; UI isn't EIU as some call it here, it's UWS.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by weR138

Why? UofI doesn't have flood insurance and agents? I tend to agree that UI has sat on their laurels and let the western suburbs pack their classrooms with kids that couldn't get into Illinois. I don't blame them but make no mistake; UI isn't EIU as some call it here, it's UWS.

It is an ongoing mess with fema over there. A huge drain on state resources. 30 some buildings needed relocated and or rebuilt under the constant threat of fema clawbacks. I don't think you appreciate the magnitude of the damage. In fact it sounds like you almost enjoy it.

Iowa has roughly 50% out of staters and ISU 40%.its not a huge difference.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by johnnydugouts

Iowa has roughly 50% out of staters and ISU 40%.its not a huge difference.

65% of undergrads at ISU are from Iowa, compared to 55% for UI. When you factor in grad students, ISU drops to 60% but UI stays at 55% (ISU graduate students are largely from outside of Iowa, while UI's are not - primarily due to the programs that each university offers.)

But the important difference is when you factor in enrollment and undergrad/grad ratios, as ISU has a larger enrollment plus a higher proportion of its students being undergrads.

20,000 Iowa students are enrolled at ISU for undergrad, compared to 12,000 for UI. Those numbers will be the reason why the money will shift significantly, because the enrollment-based funding is only dependent on that category: Sheer number (not %) of undergraduate students from the state of Iowa.

Re: ISU,Iowa, UNI funding Formula

Originally Posted by johnnydugouts

It is an ongoing mess with fema over there. A huge drain on state resources. 30 some buildings needed relocated and or rebuilt under the constant threat of fema clawbacks. I don't think you appreciate the magnitude of the damage. In fact it sounds like you almost enjoy it.

Iowa has roughly 50% out of staters and ISU 40%.its not a huge difference.

Re: ISU,Iowa, UNI funding Formula

i wasnt referring to the funding. I was referring to comments about all the illinois students. illinois has 4x as many residents as iowa...they all cant get into champaign, and who wants to go to illinois state?

its something ISU should try to continue to capitalize on as well. i seem to run across more and more suburban chicago/downstate ISU students all the time.

Re: ISU,Iowa, UNI funding Formula

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