Webinar ~ Bealls Outlet

Bealls Outlet

Wade Laufenberg

The webinar will cover brand overview and site selection criteria on Bealls Outlet brands. Stores carry apparel, footwear, accessories, jewelry, home goods, luggage, and housewares. Bealls Outlet is a retail corporation of 450 stores founded in 1915 in Bradenton, FL. Bealls Outlet consists of Bealls Outlet Stores, Burkes Outlet and Home Centric. Bealls Inc. serves as the parent corporation. They are still privately owned by the founding family, all are headquartered in Bradenton.

Wade Laufenberg leads the real estate and construction team at Bealls Outlet, Burkes Outlet and the new concept Home Centric including development of long term growth objectives, new stores, expansions, relocations, remodels and asset management.

Prior to Bealls Outlet, he was the senior real estate executive for Salon Lofts where he established the Real Estate Department and delivered the aggressive growth objectives of the company to double in size in two years. Wade spent more than 15 years at Lowe’s Home Improvement where he held roles of increasing responsibility in facilitating the growth of the company from 300 to over 1800 stores.

His breadth of experience includes serving in research and strategy roles for JC Penney and Macy’s and Director of Real Estate for Dick’s Sporting Goods.

Wade holds an MA in Retail Store Location Strategy from Miami University and a BS from UW-Eau Claire.

Lacy BeasleyPresident of Retail Strategies

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