In The Press

CIHL partners with Inetasia for technology upgrades

Hong Kong, March 21st, 2014 - Hong Kong's first elite ice hockey league CIHL has announced a technology partnership with Inetasia, a regional leader in enterprise-level big data solutions for digital initiatives. Through this partnership, Inetasia will support the CIHL in its efforts to further raise its profile throughout the region and, on broader scale, the profile of ice hockey in Hong Kong, Macau and Southern China.

Inetasia's expertise working to consolidate, integrate and quantify online initiatives makes them the ideal technology partner for the CIHL and the technology leader is committed to making a long-term investment in the league and in the growth of the sport from a grassroots level. Headquartered in Hong Kong, Inetasia has been at the forefront of Internet consulting since 1999.

The partnership includes the design, implementation and management of the comprehensive CIHL website (www.cihl.com) and CIHL app, which provides game and player updates as well as exclusive multi-media content. Inetasia also extends their support to search engine optimization and statistical analysis and consulting, in order to help the CIHL continue to grow its profile in Hong Kong and the region.

Nearing the completion of its third season, the CIHL has been growing at a rapid pace. The 2013-2014 CIHL season has been its most competitive to-date, in large part thanks to the CIHL's cornerstone initiatives, including the RBC Adopt a School program, which gives Hong Kong students an opportunity to experience hockey and the CIHL, a successful internship program for university hockey players from Canada and the United States, and partnerships with youth hockey club the Hong Kong Typhoons and the Hong Kong national U18 program. Working alongside Inetasia, the CIHL hopes to further promote these initiatives to ensure the programmes attract the brightest talents for future seasons.

For Inetasia, working with the CIHL is an opportunity for the company to further integrate themselves into Hong Kong's ice hockey community and be part of a growing sport that gains more and more players every year.

"We are delighted to have the support of Inetasia as the CIHL's technology partner," CIHL commissioner Grant Phillips said. "Interest in the league is growing on a daily basis and having Inetasia on board allows us to make the most of these opportunities to interact with players and fans alike, and grow both the CIHL brand and the league's audience."

For more information please contact Devin at info@cihl.com.

About the CIHL
The CIHL is Hong Kong, Macau and Southern China's first elite contact ice hockey league. Founded in 2010, the CIHL provides high-level, entertaining hockey, while working to develop future generations of Chinese hockey players.

The Royal Bank of Canada is the official league sponsor for the 2013-2014 CIHL season. This year, the league will feature four teams: the Quam Hong Kong Tycoons, AsiaXPAT Kowloon Warriors, Galaxy Macau Aces and South China Sharks.

Saturday nights from October 5, 2013 through March 22, 2014, the teams will face off at Mega Ice for two back-to-back games. Family entertainment, community events and on-ice kids' competitions are aimed at making Saturdays a true "Hockey Night in Hong Kong". The official website of the CIHL is www.cihl.com and a free iPhone app is available through the iTunes store.

About Inetasia
Inetasia improves the digital marketing efforts of Asia's top enterprises by providing them with a business optimization and analytics framework that cultivates success in today's data driven market. Since 1999, we have provided solutions for businesses to consolidate, integrate and quantify online initiatives. As the digital landscape has evolved, we have shaped our solutions to deliver business intelligence across all digital platforms for businesses to obtain a maximum return on investment. By providing our clients integrated digital marketing solutions, they are able to compete online through a unified platform for digital measurement delivering customer and visitor intelligence for content, campaign and conversions.

Our integrated solutions include digital intelligence, unified analytics, mobile analytics, tag management, social media monitoring, campaign management, digital marketing and email marketing. In an effort to be relevant in all of these mediums, our experienced professional services team helps our clients design an end-to-end framework based on the specific requirements of their business. Inetasia clients are some of the most recognized global brands including Shangri-La, HSBC, Prudential, Cigna, Thai Airways, Bangkok Hospital and the Hong Kong Tourism Board. Learn how we can help your organization achieve digital marketing success today!

About the China Ice Hockey League

With the growing popularity of ice hockey in Hong Kong, the CIHL (China Ice Hockey League) was established in 2011 as the first full contact ice hockey league in Hong Kong. The CIHL consists of 4 teams, the Hong Kong Tycoons, Kowloon Warriors, South China Sharks, and Macau Aces, representing the South China region.

The aim of the CIHL is to expand on the growing popularity of ice hockey in Hong Kong as well as to provide fantastic entertainment for people of all ages. The long term aim of the China Ice Hockey League is to establish a professional ice hockey league and to assist in the development of Chinese ice hockey players, in order to achieve competitiveness on a global scale.