Introduction

Corrales (Village) is a unique, rural community within a major metropolitan area. A community with the 2nd highest per capita income in the state, yet residents spend 98% of their disposable income outside the Village. What kind of an economic development plan should Corrales develop for its’ future? The Village has a recognized and growing artistic community. What will be necessary in the future to expand this segment of the Village economy? Future commercial development may take place along Corrales Rd. or in an area next to Highway 528 and Rio Rancho. This plan identifies goals and objectives that can guide the Village in future development. There are critical issues to be faced by the Village in the future. Should the Village seek greater commercial development along Corrales Road and in the northwest commercial section? How many jobs, how much gross receipts tax, how many visitors will be the result?

There are a number of factors that will enter into a decision by business to invest in the development of a location. Obviously a high income neighborhood is important, as are having good access and ample parking. “Downtown” Corrales is not pedestrian friendly. The long awaited “pathway”, when built will substantially improve pedestrian accessibility to “downtown” Corrales and the businesses located there. Retailers tend to cluster. Having several stores/restaurants clustered brings higher traffic counts and more shoppers. With low traffic counts compared to the major drive by traffic arterials, it will help if the Village can develop some unique businesses that are “destination” businesses. To be successful towns must have an established “brand” like, “the city different” and “the Gateway to the Rockies”. If the Village decides to establish a “brand” a formal process to do so should be adopted. The Village is well known in the Albuquerque metro area. If the Village can expand its’ reputation as an arts and cultural market statewide more galleries will open and in turn draw more visitors. If the potential commercial area known as Access ‘A’, can be developed with water and sewer it could be a valuable source of tax revenues for the Village. With an expanded number of stores there will also be a need for more workers. Filling this need should not be a problem.

Planning for future growth/development should include taking advantage of the Local Economic Development Act (LEDA) which can be a source of state funds for projects that bring economic base jobs to the Village. Managing that growth, to protect the Village’s agricultural roots and rich historical heritage is a given.

Demographics

The population of the Village of Corrales in 2014 was estimated to be 8,973. Since the 1990s, Corrales’s population has grown by an average annual rate of 2.8 percent, well above the 1.7 percent annual rate for New Mexico as a whole.[1]

Corrales’s population is predominately white, non-Hispanic, with 29 percent of the population Hispanic, compared to a statewide proportion of 43 percent. Corrales’s population is also significantly older that the statewide age. The median age of the Village is estimated at 45.7 years old, compared to 32.6 years old for the state. The age structure of the community’s population includes a very small portion 20-39 years old (16 percent compared to 27 percent for New Mexico) and a very large ‘Boomer’ portion 40 to 65 years old (47 percent compared to 32 percent for the state). 1

Only 29 percent of Corrales’ population had moved into their residence during the preceding 10 years, compared to 32.6 percent for the state. Yet, within Corrales, there was a very clear geographical pattern to growth. Of those living in the Village only 24 percent had lived in the community for at least 10 years, while 41 percent of the population living closest to the Village center were longer-term residents. [2]

Housing

Fully 85 percent of the housing inventory is in single family houses; only 3 percent are multi-family units, and only 11 percent are mobile home units. The rate of home ownership in Corrales is very high—86 percent of occupied housing units are owner occupied, compared to 70 percent for New Mexico.

Property values in Corrales are exceptionally high by New Mexico standards. The median value of a home in Corrales in 2015 is estimated at $410 thousand, 250 percent higher than the median value for the state.[3]

Income

In 2014 per capita income in Corrales was $48,805, twice the statewide average and second only to Los Alamos ($49,674). [4]

Economy

Corrales is a wealthy residential community with a very small economic base. With about 4,000 residents employed and only about 800 jobs located in the Village, the vast majority of the Village’s residents work outside of Corrales. By another measure, on a net basis, local businesses capture less than 10% of every dollar spent on retail sales i.e. per capita retail sales in Corrales $936; per capita retail sales in Sandoval County $9,484.

Trade area: Corrales’s retail and service businesses have three very distinct markets:

Local businesses provide basic goods and services for local residents.

A number of small firms, mostly home-based provide professional services to a national market

A few Corrales businesses provide ‘high order’ goods and services to customers throughout the Albuquerque metro area.

Strengths: There is no single sector of commerce in Corrales that is the major source of employment or revenue for the Village. Residential development and real estate, and professional services are the largest industries, but even these result in leakage.

Weaknesses: As a residential community, the limited development of the local economy is significant in terms of the availability of services and the constraints imposed on the Village’s finances.

Consumer Spending

There are 3,867 households in Corrales spending $146,946,000 on retail shopping, representing a substantial local market for Village businesses ($38,000 per household). Village residents spend an estimate $16 million per year in restaurants; $3.45 million on admissions to various forms of entertainment; nearly $10 million on apparel; and more than $10 million on both household furnishings and household services. The vast majority of these expenditures are made outside Corrales, as noted in the “Economy Section – a. Trade Area.”

Agriculture

Corrales zoning ordinances require a minimum of one acre or more per lot resulting in maintaining the rural nature of the village. There are a number of farms in the Village that produce Chile, tomatoes, corn, pumpkins and other vegetables. Orchards for apples and peaches are common. There are four wineries that produce 3000 cases of wine annually. Horses are a predominant feature throughout the Village. From spring through fall there is a Growers Market with local produce that attracts buyers to the twice weekly Market.

AGRITOURISM

Corrales has an opportunity to develop a base of tourism related to agriculture. Within the Village seasonal opportunities offer visitors/tourists a chance to visit a corn maze, ride a horse, enjoy a fall festival attend a farmer’s market or sample wine at the vineyards. With agritourism growing nationally the Village should examine methods of enhancing this potential. There are agritourism web sites to which Corrales could link to create more visitors, A list of farms,wineries etc. that welcome visitors and hours/days of operation would help encourage visitor. “`

Opportunities and Challenge

Corrales is an extremely affluent market with opportunities for expanded economic development. Historically, economic expansion has been limited by the interests of the residents and the Village government. Constraints on commercial development in the central business district are limited infrastructure, including public water and sewer systems, a shortage of parking and no sidewalks for pedestrian traffic to accommodate such development. The most evident opportunities are in the areas such as unique retail (art and crafts, house wares, apparel), personal services, and restaurants. The benefits of development would include a broader tax base for village finances, the convenience of local services, and employment for residents (including young adults). There are many strategies that can be developed to mitigate any consequences of increased traffic and congestion.

Some businesses have adequate parking for their clientele, but it is difficult to find public parking and to walk between neighboring businesses. Similarly, the streetscape is difficult and dangerous for bicyclists. All this discourages village residents and visitors to leisurely access the area businesses.

Demographics

Source: ERS1

Wealth by Zip Code

Zip Code

City/County

Population

Per Capita Inc.

Avg. Home Value

Avg. Household Size

87122

Albuquerque/Bernalillo

18,955

$55,257

$516,531

2.58

87048

Corrales/Sandoval

8,455

$48,805

$369,252

2.32

87043

Placitas/Sandoval

5,439

$45,539

$396,626

2.08

87120

Albuquerque/Bernalillo

59,966

$30,226

$234,446

2.52

87107

Los Ranchos/Bernalillo

31,398

$27,090

$201,165

2.33

87144

Rio Rancho/Sandoval

40,195

$26,575

$211,013

2.89

87124

Rio Rancho/Sandoval

53,759

$24,646

$169,645

2.62

Corrales

Average Household Income—$113,244

Median Net Worth—$387,751

Households—3,867

Source: US Census

Population Estimates Growth

Corrales

2010—8,329* 1990-2000—33.8%

2011—8,424* 2000-2008—10.3%

2013—8,455* 2008-2013—8.05%

2014—8,973**

Rio Rancho

2013—94,043

*BBER—UNM

**ERS1

Village Work Force (Source: U.S. Census American Factfinder 2013 data)

Create electronic media including a web site to promote economic development.

Improve the zoning process to make it less onerous and more efficient.

Goal 2: Work with existing businesses and economic development organizations to be successful in retaining current employers and creating new jobs.

Continue and expand Corrales MainStreet activities as it relates to economic development.

Identify opportunities to bring jobs to Corrales.

Support the Sandoval Economic Alliance (SEA).

Support the Sandoval County Tourism and Economic Development Department and the NM Tourism Department and seek ways to increase the number of visitors to Corrales.

Support and encourage revenue generating events.

Maintain and improve waste water treatment capacity.

Continue to improve and develop streets and roads.

Encourage development to reduce “economic leakage”.

Identify funding sources including, LEDA funds and other governmental economic development funds as well as private sources that can be used in funding Village projects both public and private.

Bring broadband availability to the entire Village.

Goal 3: Develop a pathway along Corrales Road.

Present pathway plan to the community and other stake holders.

When proper approvals for engineering and landscaping drawings are completed develop RFP’s for construction of the pathway.

Obtain approval from NMDOT

Seek funding for the project from both public and private sources. Public sources includes grants from the state or federal sources. Private sources are primarily grants from foundations or corporations.

Identify current projects that support and expand arts and culture activities, i.e. C.A.S.T., Art in the Park, Casa San Ysidro, Plein Air and performing arts etc.

Perform an ongoing analysis to document the economic impact of arts & culture activities in the village

Corrales rich “history” should be incorporated in the ongoing development of arts and culture in the village.

Addendum

Retail Gap Opportunities – Access A – 5 Minutes Driving Time

Retail Gap Opportunities – Access A –15 Minutes Driving Time

Retail Gap Opportunities – Corrales Road – 3 Minutes Driving Time

Retail Gap Opportunities – Corrales Road – 5 Minutes Driving Time

Retail Gap Opportunities – Corrales Road – 10 Minutes Driving Time

Total Retail Sales Incl Eating and Drinking Places

258,640,987

210,384,510

48,256,477

Motor Vehicle and Parts Dealers-441

52,686,180

13,408,359

39,277,821

Automotive Dealers-4411

42,499,947

12,520,380

29,979,567

Other Motor Vehicle Dealers-4412

6,424,478

638,596

5,785,882

Automotive Parts/Accsrs, Tire Stores-4413

3,761,755

249,382

3,512,373

Furniture and Home Furnishings Stores-442

5,417,086

58,672

5,358,414

Furniture Stores-4421

2,849,435

0

2,849,435

Home Furnishing Stores-4422

2,567,651

58,672

2,508,979

Electronics and Appliance Stores-443

4,925,387

357,076

4,568,311

Appliances, TVs, Electronics Stores-44311

3,632,922

182,818

3,450,104

Household Appliances Stores-443111

683,151

0

683,151

Radio, Television, Electronics Stores-443112

2,949,771

182,818

2,766,953

Computer and Software Stores-44312

1,164,480

174,258

990,222

Camera and Photographic Equipment Stores-44313

127,986

0

127,986

Building Material, Garden Equip Stores -444

28,005,917

33,050,480

(5,044,563)

Building Material and Supply Dealers-4441

23,866,866

32,943,662

(9,076,796)

Home Centers-44411

9,616,025

24,511,871

(14,895,846)

Paint and Wallpaper Stores-44412

401,473

118,221

283,252

Hardware Stores-44413

2,373,771

51,698

2,322,073

Other Building Materials Dealers-44419

11,475,598

8,261,871

3,213,727

Building Materials, Lumberyards-444191

4,084,630

3,091,878

992,752

Lawn, Garden Equipment, Supplies Stores-4442

4,139,050

106,818

4,032,232

Outdoor Power Equipment Stores-44421

1,467,963

1,106

1,466,857

Nursery and Garden Centers-44422

2,671,088

105,712

2,565,376

Food and Beverage Stores-445

31,914,673

3,971,204

27,943,469

Grocery Stores-4451

20,836,089

3,969,368

16,866,721

Supermarkets, Grocery (Ex Conv) Stores-44511

19,548,137

3,961,625

15,586,512

Convenience Stores-44512

1,287,952

7,743

1,280,209

Specialty Food Stores-4452

2,589,817

0

2,589,817

Beer, Wine and Liquor Stores-4453

8,488,768

1,836

8,486,932

Health and Personal Care Stores-446

13,165,158

604,408

12,560,750

Pharmacies and Drug Stores-44611

10,440,979

495,521

9,945,458

Cosmetics, Beauty Supplies, Perfume Stores-44612

921,767

5,596

916,171

Optical Goods Stores-44613

618,221

18,373

599,848

Other Health and Personal Care Stores-44619

1,184,191

84,918

1,099,273

Gasoline Stations-447

23,945,937

6,452,242

17,493,695

Gasoline Stations With Conv Stores-44711

17,329,535

6,323,914

11,005,621

Other Gasoline Stations-44719

6,616,402

128,328

6,488,074

Clothing and Clothing Accessories Stores-448

11,747,127

186,175

11,560,952

Clothing Stores-4481

6,326,362

172,483

6,153,879

Men’s Clothing Stores-44811

325,756

0

325,756

Women’s Clothing Stores-44812

1,519,145

0

1,519,145

Children’s, Infants Clothing Stores-44813

371,117

0

371,117

Family Clothing Stores-44814

3,292,566

71,901

3,220,665

Clothing Accessories Stores-44815

275,798

0

275,798

Other Clothing Stores-44819

541,981

100,582

441,399

Shoe Stores-4482

909,072

0

909,072

Jewelry, Luggage, Leather Goods Stores-4483

4,511,692

13,692

4,498,000

Jewelry Stores-44831

4,044,560

13,692

4,030,868

Luggage and Leather Goods Stores-44832

467,132

0

467,132

Sporting Goods, Hobby, Book, Music Stores-451

5,179,335

608,073

4,571,262

Sporting Goods, Hobby, Musical Inst Stores-4511

4,469,754

160,606

4,309,148

Sporting Goods Stores-45111

2,337,790

72,931

2,264,859

Hobby, Toys and Games Stores-45112

1,209,207

32,841

1,176,366

Sew/Needlework/Piece Goods Stores-45113

459,695

54,833

404,862

Musical Instrument and Supplies Stores-45114

463,062

0

463,062

Book, Periodical and Music Stores-4512

709,580

447,467

262,113

Book Stores and News Dealers-45121

609,441

447,467

161,974

Book Stores-451211

545,435

447,467

97,968

News Dealers and Newsstands-451212

64,006

0

64,006

Prerecorded Tapes, CDs, Record Stores-45122

100,140

0

100,140

General Merchandise Stores-452

29,856,555

55,465,347

(25,608,792)

Department Stores Excl Leased Depts-4521

12,703,338

54,462,124

(41,758,786)

Other General Merchandise Stores-4529

17,153,216

1,003,223

16,149,993

Miscellaneous Store Retailers-453

6,633,129

26,053,986

(19,420,857)

Florists-4531

274,735

22,692

252,043

Office Supplies, Stationery, Gift Stores-4532

3,256,274

23,631,500

(20,375,226)

Office Supplies and Stationery Stores-45321

1,560,499

18,933,159

(17,372,660)

Gift, Novelty and Souvenir Stores-45322

1,695,775

4,698,341

(3,002,566)

Used Merchandise Stores-4533

517,282

1,007,912

(490,630)

Other Miscellaneous Store Retailers-4539

2,584,837

1,391,883

1,192,954

Non-Store Retailers-454

20,511,578

35,818,775

(15,307,197)

Foodservice and Drinking Places-722

24,652,926

34,349,713

(9,696,787)

Full-Service Restaurants-7221

11,129,254

2,037,900

9,091,354

Limited-Service Eating Places-7222

9,867,852

17,548,162

(7,680,310)

Special Foodservices-7223

2,656,095

14,760,895

(12,104,800)

Drinking Places -Alcoholic Beverages-7224

999,726

2,758

996,968

GAFO *

60,381,763

80,306,842

(19,925,079)

General Merchandise Stores-452

29,856,555

55,465,347

(25,608,792)

Clothing and Clothing Accessories Stores-448

11,747,127

186,175

11,560,952

Furniture and Home Furnishings Stores-442

5,417,086

58,672

5,358,414

Electronics and Appliance Stores-443

4,925,387

357,076

4,568,311

Sporting Goods, Hobby, Book, Music Stores-451

5,179,335

608,073

4,571,262

Office Supplies, Stationery, Gift Stores-4532

3,256,274

23,631,500

(20,375,226)

Total Retail Sales Incl Eating and Drinking Places

2,360,794,809

3,488,239,392

(1,127,444,583)

Motor Vehicle and Parts Dealers-441

471,289,391

657,415,277

(186,125,886)

Automotive Dealers-4411

382,636,619

621,234,411

(238,597,792)

Other Motor Vehicle Dealers-4412

54,825,001

9,916,397

44,908,604

Automotive Parts/Accsrs, Tire Stores-4413

33,827,771

26,264,468

7,563,303

Furniture and Home Furnishings Stores-442

48,481,098

17,104,778

31,376,320

Furniture Stores-4421

25,398,140

11,069,500

14,328,640

Home Furnishing Stores-4422

23,082,958

6,035,278

17,047,680

Electronics and Appliance Stores-443

45,517,902

22,148,463

23,369,439

Appliances, TVs, Electronics Stores-44311

33,572,338

18,569,060

15,003,278

Household Appliances Stores-443111

6,220,051

2,454,796

3,765,255

Radio, Television, Electronics Stores-443112

27,352,287

16,114,263

11,238,024

Computer and Software Stores-44312

10,805,739

3,579,403

7,226,336

Camera and Photographic Equipment Stores-44313

1,139,825

0

1,139,825

Building Material, Garden Equip Stores -444

248,738,649

177,612,871

71,125,778

Building Material and Supply Dealers-4441

212,085,966

174,742,399

37,343,567

Home Centers-44411

85,869,580

124,619,419

(38,749,839)

Paint and Wallpaper Stores-44412

3,511,753

430,266

3,081,487

Hardware Stores-44413

21,581,539

9,013,981

12,567,558

Other Building Materials Dealers-44419

101,123,094

40,678,732

60,444,362

Building Materials, Lumberyards-444191

36,428,792

15,223,398

21,205,394

Lawn, Garden Equipment, Supplies Stores-4442

36,652,683

2,870,472

33,782,211

Outdoor Power Equipment Stores-44421

12,560,448

82,795

12,477,653

Nursery and Garden Centers-44422

24,092,235

2,787,677

21,304,558

Food and Beverage Stores-445

295,858,604

545,471,447

(249,612,843)

Grocery Stores-4451

193,024,957

140,706,473

52,318,484

Supermarkets, Grocery (Ex Conv) Stores-44511

181,077,542

138,156,463

42,921,079

Convenience Stores-44512

11,947,415

2,550,010

9,397,405

Specialty Food Stores-4452

24,112,985

3,231,017

20,881,968

Beer, Wine and Liquor Stores-4453

78,720,662

401,533,957

(322,813,295)

Health and Personal Care Stores-446

116,555,978

69,222,375

47,333,603

Pharmacies and Drug Stores-44611

92,372,386

47,669,079

44,703,307

Cosmetics, Beauty Supplies, Perfume Stores-44612

8,125,476

10,147,234

(2,021,758)

Optical Goods Stores-44613

5,546,774

4,800,704

746,070

Other Health and Personal Care Stores-44619

10,511,342

6,605,358

3,905,984

Gasoline Stations-447

223,026,788

114,541,875

108,484,913

Gasoline Stations With Conv Stores-44711

161,338,212

97,498,620

63,839,592

Other Gasoline Stations-44719

61,688,577

17,043,256

44,645,321

Clothing and Clothing Accessories Stores-448

108,073,249

77,494,877

30,578,372

Clothing Stores-4481

59,060,326

50,944,640

8,115,686

Men’s Clothing Stores-44811

3,005,130

2,481,228

523,902

Women’s Clothing Stores-44812

14,051,495

5,583,551

8,467,944

Children’s, Infants Clothing Stores-44813

3,632,878

2,023,328

1,609,550

Family Clothing Stores-44814

30,821,947

36,844,801

(6,022,854)

Clothing Accessories Stores-44815

2,547,666

745,383

1,802,283

Other Clothing Stores-44819

5,001,211

3,266,349

1,734,862

Shoe Stores-4482

8,675,634

3,019,424

5,656,210

Jewelry, Luggage, Leather Goods Stores-4483

40,337,290

23,530,813

16,806,477

Jewelry Stores-44831

36,022,871

23,530,813

12,492,058

Luggage and Leather Goods Stores-44832

4,314,419

0

4,314,419

Sporting Goods, Hobby, Book, Music Stores-451

48,208,697

46,005,966

2,202,731

Sporting Goods, Hobby, Musical Inst Stores-4511

41,511,496

42,570,981

(1,059,485)

Sporting Goods Stores-45111

21,776,309

17,572,404

4,203,905

Hobby, Toys and Games Stores-45112

11,382,807

18,925,029

(7,542,222)

Sew/Needlework/Piece Goods Stores-45113

4,086,895

4,137,842

(50,947)

Musical Instrument and Supplies Stores-45114

4,265,485

1,935,706

2,329,779

Book, Periodical and Music Stores-4512

6,697,201

3,434,986

3,262,215

Book Stores and News Dealers-45121

5,767,207

3,434,986

2,332,221

Book Stores-451211

5,170,858

3,434,986

1,735,872

News Dealers and Newsstands-451212

596,349

0

596,349

Prerecorded Tapes, CDs, Record Stores-45122

929,994

0

929,994

General Merchandise Stores-452

276,170,724

1,274,347,744

(998,177,020)

Department Stores Excl Leased Depts-4521

117,885,605

739,478,315

(621,592,710)

Other General Merchandise Stores-4529

158,285,119

534,869,429

(376,584,310)

Miscellaneous Store Retailers-453

60,578,196

119,026,200

(58,448,004)

Florists-4531

2,453,418

854,806

1,598,612

Office Supplies, Stationery, Gift Stores-4532

29,842,076

67,732,013

(37,889,937)

Office Supplies and Stationery Stores-45321

14,161,058

29,922,790

(15,761,732)

Gift, Novelty and Souvenir Stores-45322

15,681,018

37,809,224

(22,128,206)

Used Merchandise Stores-4533

4,830,189

14,842,251

(10,012,062)

Other Miscellaneous Store Retailers-4539

23,452,512

35,597,129

(12,144,617)

Non-Store Retailers-454

187,427,961

72,413,272

115,014,689

Foodservice and Drinking Places-722

230,867,571

295,434,247

(64,566,676)

Full-Service Restaurants-7221

104,271,298

72,988,870

31,282,428

Limited-Service Eating Places-7222

92,441,031

192,682,997

(100,241,966)

Special Foodservices-7223

24,851,766

24,992,859

(141,093)

Drinking Places -Alcoholic Beverages-7224

9,303,476

4,769,521

4,533,955

GAFO *

556,293,747

1,504,833,842

(948,540,095)

General Merchandise Stores-452

276,170,724

1,274,347,744

(998,177,020)

Clothing and Clothing Accessories Stores-448

108,073,249

77,494,877

30,578,372

Furniture and Home Furnishings Stores-442

48,481,098

17,104,778

31,376,320

Electronics and Appliance Stores-443

45,517,902

22,148,463

23,369,439

Sporting Goods, Hobby, Book, Music Stores-451

48,208,697

46,005,966

2,202,731

Office Supplies, Stationery, Gift Stores-4532

29,842,076

67,732,013

(37,889,937)

Total Retail Sales Incl Eating and Drinking Places

3,286,568,079

4,688,969,578

(1,402,401,499)

Motor Vehicle and Parts Dealers-441

654,354,529

946,439,270

(292,084,741)

Automotive Dealers-4411

531,431,789

851,938,681

(320,506,892)

Other Motor Vehicle Dealers-4412

75,908,190

51,472,720

24,435,470

Automotive Parts/Accsrs, Tire Stores-4413

47,014,550

43,027,869

3,986,681

Furniture and Home Furnishings Stores-442

67,675,724

43,855,989

23,819,735

Furniture Stores-4421

35,473,452

24,271,897

11,201,555

Home Furnishing Stores-4422

32,202,272

19,584,092

12,618,180

Electronics and Appliance Stores-443

63,544,631

35,738,504

27,806,127

Appliances, TVs, Electronics Stores-44311

46,871,752

24,409,575

22,462,177

Household Appliances Stores-443111

8,681,206

3,319,144

5,362,062

Radio, Television, Electronics Stores-443112

38,190,546

21,090,431

17,100,115

Computer and Software Stores-44312

15,093,142

10,905,257

4,187,885

Camera and Photographic Equipment Stores-44313

1,579,737

423,672

1,156,065

Building Material, Garden Equip Stores -444

347,002,017

555,837,679

(208,835,662)

Building Material and Supply Dealers-4441

295,934,472

426,314,555

(130,380,083)

Home Centers-44411

119,841,856

250,589,699

(130,747,843)

Paint and Wallpaper Stores-44412

4,907,111

629,402

4,277,709

Hardware Stores-44413

30,111,750

22,057,178

8,054,572

Other Building Materials Dealers-44419

141,073,755

153,038,276

(11,964,521)

Building Materials, Lumberyards-444191

50,668,049

57,272,257

(6,604,208)

Lawn, Garden Equipment, Supplies Stores-4442

51,067,545

129,523,124

(78,455,579)

Outdoor Power Equipment Stores-44421

17,456,242

38,763,008

(21,306,766)

Nursery and Garden Centers-44422

33,611,303

90,760,116

(57,148,813)

Food and Beverage Stores-445

411,909,296

684,828,820

(272,919,524)

Grocery Stores-4451

268,543,538

236,857,197

31,686,341

Supermarkets, Grocery (Ex Conv) Stores-44511

251,968,264

228,952,635

23,015,629

Convenience Stores-44512

16,575,273

7,904,563

8,670,710

Specialty Food Stores-4452

33,561,708

11,047,451

22,514,257

Beer, Wine and Liquor Stores-4453

109,804,051

436,924,171

(327,120,120)

Health and Personal Care Stores-446

162,044,928

114,754,941

47,289,987

Pharmacies and Drug Stores-44611

128,408,472

87,392,534

41,015,938

Cosmetics, Beauty Supplies, Perfume Stores-44612

11,296,274

11,143,403

152,871

Optical Goods Stores-44613

7,724,948

6,636,387

1,088,561

Other Health and Personal Care Stores-44619

14,615,234

9,582,617

5,032,617

Gasoline Stations-447

310,121,657

163,847,675

146,273,982

Gasoline Stations With Conv Stores-44711

224,206,807

131,346,873

92,859,934

Other Gasoline Stations-44719

85,914,851

32,500,802

53,414,049

Clothing and Clothing Accessories Stores-448

151,021,587

90,388,936

60,632,651

Clothing Stores-4481

82,453,737

55,282,112

27,171,625

Men’s Clothing Stores-44811

4,197,831

2,630,279

1,567,552

Women’s Clothing Stores-44812

19,612,542

8,331,066

11,281,476

Children’s, Infants Clothing Stores-44813

5,073,175

2,067,411

3,005,764

Family Clothing Stores-44814

43,034,207

37,338,986

5,695,221

Clothing Accessories Stores-44815

3,556,436

1,025,133

2,531,303

Other Clothing Stores-44819

6,979,547

3,889,237

3,090,310

Shoe Stores-4482

12,106,897

3,723,282

8,383,615

Jewelry, Luggage, Leather Goods Stores-4483

56,460,953

31,383,542

25,077,411

Jewelry Stores-44831

50,446,657

29,939,368

20,507,289

Luggage and Leather Goods Stores-44832

6,014,296

1,444,174

4,570,122

Sporting Goods, Hobby, Book, Music Stores-451

67,298,273

62,629,264

4,669,009

Sporting Goods, Hobby, Musical Inst Stores-4511

57,963,424

56,793,877

1,169,547

Sporting Goods Stores-45111

30,412,972

26,543,243

3,869,729

Hobby, Toys and Games Stores-45112

15,882,114

21,637,770

(5,755,656)

Sew/Needlework/Piece Goods Stores-45113

5,697,542

6,420,255

(722,713)

Musical Instrument and Supplies Stores-45114

5,970,797

2,192,609

3,778,188

Book, Periodical and Music Stores-4512

9,334,848

5,835,387

3,499,461

Book Stores and News Dealers-45121

8,035,209

5,835,387

2,199,822

Book Stores-451211

7,206,811

5,583,436

1,623,375

News Dealers and Newsstands-451212

828,397

251,951

576,446

Prerecorded Tapes, CDs, Record Stores-45122

1,299,640

0

1,299,640

General Merchandise Stores-452

384,746,239

1,325,522,565

(940,776,326)

Department Stores Excl Leased Depts-4521

164,415,864

769,253,092

(604,837,228)

Other General Merchandise Stores-4529

220,330,375

556,269,474

(335,939,099)

Miscellaneous Store Retailers-453

84,179,616

145,288,991

(61,109,375)

Florists-4531

3,422,838

1,090,030

2,332,808

Office Supplies, Stationery, Gift Stores-4532

41,568,124

84,206,215

(42,638,091)

Office Supplies and Stationery Stores-45321

19,728,524

41,628,882

(21,900,358)

Gift, Novelty and Souvenir Stores-45322

21,839,601

42,577,332

(20,737,731)

Used Merchandise Stores-4533

6,739,513

17,351,870

(10,612,357)

Other Miscellaneous Store Retailers-4539

32,449,141

42,640,877

(10,191,736)

Non-Store Retailers-454

261,069,731

128,776,060

132,293,671

Foodservice and Drinking Places-722

321,599,851

391,060,885

(69,461,034)

Full-Service Restaurants-7221

145,269,937

113,597,831

31,672,106

* GAFO (General merchandise, Apparel, Furniture and Other) represents sales at stores that sell merchandise normally sold in department stores. This category is not included in Total Retail Sales Including Eating and Drinking Places.

Limited-Service Eating Places-7222

128,777,110

246,176,508

(117,399,398)

Special Foodservices-7223

34,619,422

26,478,524

8,140,898

Drinking Places -Alcoholic Beverages-7224

12,933,383

4,808,022

8,125,361

GAFO *

775,854,578

1,642,341,473

(866,486,895)

General Merchandise Stores-452

384,746,239

1,325,522,565

(940,776,326)

Clothing and Clothing Accessories Stores-448

151,021,587

90,388,936

60,632,651

Furniture and Home Furnishings Stores-442

67,675,724

43,855,989

23,819,735

Electronics and Appliance Stores-443

63,544,631

35,738,504

27,806,127

Sporting Goods, Hobby, Book, Music Stores-451

67,298,273

62,629,264

4,669,009

Office Supplies, Stationery, Gift Stores-4532

41,568,124

84,206,215

(42,638,091)

Nielsen’ RMP data is derived from two major sources of information. The demand data is derived from the Consumer Expenditure Survey (CE Survey), which is fielded by the U.S. Bureau of Labor Statistics (BLS). The supply data is derived from the Census of Retail Trade (CRT), which is made available by the U.S. Census.Additional data sources are incorporated to create both supply and demand estimates.

The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus) for that retail outlet. For example, a positive value signifies an opportunity gap, while a negative value signifies a surplus.

Total Retail Sales Incl Eating and Drinking Places

30,689,897

7,922,611

22,767,286

Motor Vehicle and Parts Dealers-441

7,012,609

16,865

6,995,744

Automotive Dealers-4411

5,618,323

0

5,618,323

Other Motor Vehicle Dealers-4412

937,712

0

937,712

Automotive Parts/Accsrs, Tire Stores-4413

456,573

16,865

439,708

Furniture and Home Furnishings Stores-442

670,913

72,174

598,739

Furniture Stores-4421

362,416

0

362,416

Home Furnishing Stores-4422

308,497

72,174

236,323

Electronics and Appliance Stores-443

573,743

167,105

406,638

Appliances, TVs, Electronics Stores-44311

422,559

57,160

365,399

Household Appliances Stores-443111

79,681

0

79,681

Radio, Television, Electronics Stores-443112

342,878

57,160

285,718

Computer and Software Stores-44312

136,062

109,944

26,118

Camera and Photographic Equipment Stores-44313

15,122

0

15,122

Building Material, Garden Equip Stores -444

3,397,505

784,579

2,612,926

Building Material and Supply Dealers-4441

2,878,765

567,892

2,310,873

Home Centers-44411

1,162,814

0

1,162,814

Paint and Wallpaper Stores-44412

50,603

0

50,603

Hardware Stores-44413

276,217

0

276,217

Other Building Materials Dealers-44419

1,389,131

567,892

821,239

Building Materials, Lumberyards-444191

495,158

212,525

282,633

Lawn, Garden Equipment, Supplies Stores-4442

518,740

216,687

302,053

Outdoor Power Equipment Stores-44421

202,338

0

202,338

Nursery and Garden Centers-44422

316,402

216,687

99,715

Food and Beverage Stores-445

3,515,001

544,557

2,970,444

Grocery Stores-4451

2,268,967

532,603

1,736,364

Supermarkets, Grocery (Ex Conv) Stores-44511

2,132,834

531,987

1,600,847

Convenience Stores-44512

136,133

616

135,517

Specialty Food Stores-4452

278,444

0

278,444

Beer, Wine and Liquor Stores-4453

967,590

11,954

955,636

Health and Personal Care Stores-446

1,622,836

29,268

1,593,568

Pharmacies and Drug Stores-44611

1,290,495

0

1,290,495

Cosmetics, Beauty Supplies, Perfume Stores-44612

115,053

908

114,145

Optical Goods Stores-44613

71,903

0

71,903

Other Health and Personal Care Stores-44619

145,386

28,360

117,026

Gasoline Stations-447

2,706,156

116,456

2,589,700

Gasoline Stations With Conv Stores-44711

1,936,324

0

1,936,324

Other Gasoline Stations-44719

769,832

116,456

653,376

Clothing and Clothing Accessories Stores-448

1,369,348

2,443

1,366,905

Clothing Stores-4481

683,274

0

683,274

Men’s Clothing Stores-44811

36,365

0

36,365

Women’s Clothing Stores-44812

169,314

0

169,314

Children’s, Infants Clothing Stores-44813

33,699

0

33,699

Family Clothing Stores-44814

352,322

0

352,322

Clothing Accessories Stores-44815

30,898

0

30,898

Other Clothing Stores-44819

60,677

0

60,677

Shoe Stores-4482

90,994

0

90,994

Jewelry, Luggage, Leather Goods Stores-4483

595,080

2,443

592,637

Jewelry Stores-44831

542,885

2,443

540,442

Luggage and Leather Goods Stores-44832

52,195

0

52,195

Sporting Goods, Hobby, Book, Music Stores-451

586,018

139,852

446,166

Sporting Goods, Hobby, Musical Inst Stores-4511

498,363

139,852

358,511

Sporting Goods Stores-45111

256,127

38,114

218,013

Hobby, Toys and Games Stores-45112

131,772

0

131,772

Sew/Needlework/Piece Goods Stores-45113

54,286

101,738

(47,452)

Musical Instrument and Supplies Stores-45114

56,178

0

56,178

Book, Periodical and Music Stores-4512

87,656

0

87,656

Book Stores and News Dealers-45121

75,723

0

75,723

Book Stores-451211

68,440

0

68,440

News Dealers and Newsstands-451212

7,282

0

7,282

Prerecorded Tapes, CDs, Record Stores-45122

11,933

0

11,933

General Merchandise Stores-452

3,299,741

2,323,897

975,844

Department Stores Excl Leased Depts-4521

1,395,143

0

1,395,143

Other General Merchandise Stores-4529

1,904,598

2,323,897

(419,299)

Miscellaneous Store Retailers-453

757,065

3,588,688

(2,831,623)

Florists-4531

33,215

18,263

14,952

Office Supplies, Stationery, Gift Stores-4532

381,762

0

381,762

Office Supplies and Stationery Stores-45321

189,007

0

189,007

Gift, Novelty and Souvenir Stores-45322

192,755

0

192,755

Used Merchandise Stores-4533

59,111

589,051

(529,940)

Other Miscellaneous Store Retailers-4539

282,978

2,981,374

(2,698,396)

Non-Store Retailers-454

2,413,837

0

2,413,837

Foodservice and Drinking Places-722

2,765,123

136,726

2,628,397

Full-Service Restaurants-7221

1,253,134

118,771

1,134,363

Limited-Service Eating Places-7222

1,099,596

0

1,099,596

Special Foodservices-7223

296,898

0

296,898

Drinking Places -Alcoholic Beverages-7224

115,495

17,955

97,540

GAFO *

6,881,526

2,705,471

4,176,055

General Merchandise Stores-452

3,299,741

2,323,897

975,844

Clothing and Clothing Accessories Stores-448

1,369,348

2,443

1,366,905

Furniture and Home Furnishings Stores-442

670,913

72,174

598,739

Electronics and Appliance Stores-443

573,743

167,105

406,638

Sporting Goods, Hobby, Book, Music Stores-451

586,018

139,852

446,166

Office Supplies, Stationery, Gift Stores-4532

381,762

0

381,762

Total Retail Sales Incl Eating and Drinking Places

128,855,812

23,743,263

105,112,549

Motor Vehicle and Parts Dealers-441

29,378,569

48,418

29,330,151

Automotive Dealers-4411

23,547,728

0

23,547,728

Other Motor Vehicle Dealers-4412

3,898,154

0

3,898,154

Automotive Parts/Accsrs, Tire Stores-4413

1,932,688

48,418

1,884,270

Furniture and Home Furnishings Stores-442

2,899,735

210,167

2,689,568

Furniture Stores-4421

1,579,908

0

1,579,908

Home Furnishing Stores-4422

1,319,828

210,167

1,109,661

Electronics and Appliance Stores-443

2,446,946

883,908

1,563,038

Appliances, TVs, Electronics Stores-44311

1,798,963

122,890

1,676,073

Household Appliances Stores-443111

338,177

0

338,177

Radio, Television, Electronics Stores-443112

1,460,786

122,890

1,337,896

Computer and Software Stores-44312

580,429

761,018

(180,589)

Camera and Photographic Equipment Stores-44313

67,554

0

67,554

Building Material, Garden Equip Stores -444

14,420,767

1,896,367

12,524,400

Building Material and Supply Dealers-4441

12,243,810

1,274,291

10,969,519

Home Centers-44411

4,949,497

0

4,949,497

Paint and Wallpaper Stores-44412

216,080

0

216,080

Hardware Stores-44413

1,166,657

0

1,166,657

Other Building Materials Dealers-44419

5,911,576

1,274,291

4,637,285

Building Materials, Lumberyards-444191

2,103,403

476,884

1,626,519

Lawn, Garden Equipment, Supplies Stores-4442

2,176,957

622,076

1,554,881

Outdoor Power Equipment Stores-44421

847,764

0

847,764

Nursery and Garden Centers-44422

1,329,193

622,076

707,117

Food and Beverage Stores-445

14,512,047

1,563,749

12,948,298

Grocery Stores-4451

9,339,577

1,529,432

7,810,145

Supermarkets, Grocery (Ex Conv) Stores-44511

8,779,517

1,527,258

7,252,259

Convenience Stores-44512

560,060

2,173

557,887

Specialty Food Stores-4452

1,144,758

0

1,144,758

Beer, Wine and Liquor Stores-4453

4,027,712

34,318

3,993,394

Health and Personal Care Stores-446

6,729,538

92,560

6,636,978

Pharmacies and Drug Stores-44611

5,345,822

0

5,345,822

Cosmetics, Beauty Supplies, Perfume Stores-44612

476,161

11,142

465,019

Optical Goods Stores-44613

306,191

0

306,191

Other Health and Personal Care Stores-44619

601,365

81,418

519,947

Gasoline Stations-447

11,123,036

1,310,294

9,812,742

Gasoline Stations With Conv Stores-44711

7,956,824

975,965

6,980,859

Other Gasoline Stations-44719

3,166,211

334,329

2,831,882

Clothing and Clothing Accessories Stores-448

5,951,466

5,253

5,946,213

Clothing Stores-4481

2,946,831

0

2,946,831

Men’s Clothing Stores-44811

155,891

0

155,891

Women’s Clothing Stores-44812

734,791

0

734,791

Children’s, Infants Clothing Stores-44813

143,424

0

143,424

Family Clothing Stores-44814

1,516,685

0

1,516,685

Clothing Accessories Stores-44815

134,143

0

134,143

Other Clothing Stores-44819

261,898

0

261,898

Shoe Stores-4482

385,518

0

385,518

Jewelry, Luggage, Leather Goods Stores-4483

2,619,116

5,253

2,613,863

Jewelry Stores-44831

2,395,944

5,253

2,390,691

Luggage and Leather Goods Stores-44832

223,172

0

223,172

Sporting Goods, Hobby, Book, Music Stores-451

2,503,270

401,496

2,101,774

Sporting Goods, Hobby, Musical Inst Stores-4511

2,130,989

401,496

1,729,493

Sporting Goods Stores-45111

1,099,007

109,421

989,586

Hobby, Toys and Games Stores-45112

560,441

0

560,441

Sew/Needlework/Piece Goods Stores-45113

230,512

292,075

(61,563)

Musical Instrument and Supplies Stores-45114

241,029

0

241,029

Book, Periodical and Music Stores-4512

372,281

0

372,281

Book Stores and News Dealers-45121

321,322

0

321,322

Book Stores-451211

290,810

0

290,810

News Dealers and Newsstands-451212

30,512

0

30,512

Prerecorded Tapes, CDs, Record Stores-45122

50,959

0

50,959

General Merchandise Stores-452

13,863,236

6,671,572

7,191,664

Department Stores Excl Leased Depts-4521

5,930,857

0

5,930,857

Other General Merchandise Stores-4529

7,932,379

6,671,572

1,260,807

Miscellaneous Store Retailers-453

3,189,277

10,080,037

(6,890,760)

Florists-4531

140,670

39,263

101,407

Office Supplies, Stationery, Gift Stores-4532

1,623,256

0

1,623,256

Office Supplies and Stationery Stores-45321

806,677

0

806,677

Gift, Novelty and Souvenir Stores-45322

816,579

0

816,579

Used Merchandise Stores-4533

253,688

1,351,297

(1,097,609)

Other Miscellaneous Store Retailers-4539

1,171,662

8,689,477

(7,517,815)

Non-Store Retailers-454

10,146,271

223,753

9,922,518

Foodservice and Drinking Places-722

11,691,654

355,688

11,335,966

Full-Service Restaurants-7221

5,306,125

304,142

5,001,983

Limited-Service Eating Places-7222

4,644,450

0

4,644,450

Special Foodservices-7223

1,253,744

0

1,253,744

Drinking Places -Alcoholic Beverages-7224

487,335

51,546

435,789

GAFO *

29,287,910

8,172,396

21,115,514

General Merchandise Stores-452

13,863,236

6,671,572

7,191,664

Clothing and Clothing Accessories Stores-448

5,951,466

5,253

5,946,213

Furniture and Home Furnishings Stores-442

2,899,735

210,167

2,689,568

Electronics and Appliance Stores-443

2,446,946

883,908

1,563,038

Sporting Goods, Hobby, Book, Music Stores-451

2,503,270

401,496

2,101,774

Office Supplies, Stationery, Gift Stores-4532

1,623,256

0

1,623,256

Total Retail Sales Incl Eating and Drinking Places

536,409,548

1,704,075,336

(1,167,665,788)

Motor Vehicle and Parts Dealers-441

110,190,424

328,246,108

(218,055,684)

Automotive Dealers-4411

88,681,358

301,213,778

(212,532,420)

Other Motor Vehicle Dealers-4412

13,578,279

8,645,689

4,932,590

Automotive Parts/Accsrs, Tire Stores-4413

7,930,788

18,386,641

(10,455,853)

Furniture and Home Furnishings Stores-442

11,478,417

13,568,132

(2,089,715)

Furniture Stores-4421

6,098,272

9,009,416

(2,911,144)

Home Furnishing Stores-4422

5,380,145

4,558,717

821,428

Electronics and Appliance Stores-443

10,295,775

15,675,635

(5,379,860)

Appliances, TVs, Electronics Stores-44311

7,587,143

14,104,366

(6,517,223)

Household Appliances Stores-443111

1,411,437

1,732,419

(320,982)

Radio, Television, Electronics Stores-443112

6,175,706

12,371,948

(6,196,242)

Computer and Software Stores-44312

2,454,288

1,571,269

883,019

Camera and Photographic Equipment Stores-44313

254,345

0

254,345

Building Material, Garden Equip Stores -444

57,921,532

132,191,952

(74,270,420)

Building Material and Supply Dealers-4441

49,348,977

131,225,304

(81,876,327)

Home Centers-44411

20,017,866

108,988,049

(88,970,183)

Paint and Wallpaper Stores-44412

834,194

70,788

763,406

Hardware Stores-44413

4,883,817

7,078,014

(2,194,197)

Other Building Materials Dealers-44419

23,613,100

15,088,452

8,524,648

Building Materials, Lumberyards-444191

8,565,691

5,646,622

2,919,069

Lawn, Garden Equipment, Supplies Stores-4442

8,572,555

966,648

7,605,907

Outdoor Power Equipment Stores-44421

3,087,875

0

3,087,875

Nursery and Garden Centers-44422

5,484,680

966,648

4,518,032

Food and Beverage Stores-445

65,567,434

432,676,809

(367,109,375)

Grocery Stores-4451

42,447,468

68,352,857

(25,905,389)

Supermarkets, Grocery (Ex Conv) Stores-44511

39,847,057

68,142,097

(28,295,040)

Convenience Stores-44512

2,600,412

210,759

2,389,653

Specialty Food Stores-4452

5,242,321

2,005,918

3,236,403

Beer, Wine and Liquor Stores-4453

17,877,645

362,318,035

(344,440,390)

Health and Personal Care Stores-446

28,496,984

32,140,379

(3,643,395)

Pharmacies and Drug Stores-44611

22,666,965

16,080,877

6,586,088

Cosmetics, Beauty Supplies, Perfume Stores-44612

2,013,099

8,277,632

(6,264,533)

Optical Goods Stores-44613

1,253,629

3,751,437

(2,497,808)

Other Health and Personal Care Stores-44619

2,563,291

4,030,433

(1,467,142)

Gasoline Stations-447

48,963,105

49,330,637

(367,532)

Gasoline Stations With Conv Stores-44711

35,340,667

43,781,797

(8,441,130)

Other Gasoline Stations-44719

13,622,438

5,548,840

8,073,598

Clothing and Clothing Accessories Stores-448

24,208,271

67,150,943

(42,942,672)

Clothing Stores-4481

12,458,032

44,463,244

(32,005,212)

Men’s Clothing Stores-44811

652,432

2,034,356

(1,381,924)

Women’s Clothing Stores-44812

3,023,241

5,085,126

(2,061,885)

Children’s, Infants Clothing Stores-44813

682,889

1,418,941

(736,052)

Family Clothing Stores-44814

6,464,547

32,863,908

(26,399,361)

Clothing Accessories Stores-44815

550,175

528,998

21,177

Other Clothing Stores-44819

1,084,749

2,531,915

(1,447,166)

Shoe Stores-4482

1,755,917

2,794,101

(1,038,184)

Jewelry, Luggage, Leather Goods Stores-4483

9,994,322

19,893,598

(9,899,276)

Jewelry Stores-44831

9,051,333

19,893,598

(10,842,265)

Luggage and Leather Goods Stores-44832

942,989

0

942,989

Sporting Goods, Hobby, Book, Music Stores-451

10,558,747

27,508,144

(16,949,397)

Sporting Goods, Hobby, Musical Inst Stores-4511

9,033,073

25,277,883

(16,244,810)

Sporting Goods Stores-45111

4,642,981

11,056,674

(6,413,693)

Hobby, Toys and Games Stores-45112

2,475,346

12,027,744

(9,552,398)

Sew/Needlework/Piece Goods Stores-45113

940,615

2,193,465

(1,252,850)

Musical Instrument and Supplies Stores-45114

974,130

0

974,130

Book, Periodical and Music Stores-4512

1,525,674

2,230,261

(704,587)

Book Stores and News Dealers-45121

1,315,038

2,230,261

(915,223)

Book Stores-451211

1,181,989

2,230,261

(1,048,272)

News Dealers and Newsstands-451212

133,049

0

133,049

Prerecorded Tapes, CDs, Record Stores-45122

210,636

0

210,636

General Merchandise Stores-452

60,585,591

383,713,418

(323,127,827)

Department Stores Excl Leased Depts-4521

25,509,286

132,117,462

(106,608,176)

Other General Merchandise Stores-4529

35,076,304

251,595,956

(216,519,652)

Miscellaneous Store Retailers-453

13,673,922

63,598,696

(49,924,774)

Florists-4531

570,409

75,583

494,826

Office Supplies, Stationery, Gift Stores-4532

6,801,757

40,990,312

(34,188,555)

Office Supplies and Stationery Stores-45321

3,311,699

25,492,702

(22,181,003)

Gift, Novelty and Souvenir Stores-45322

3,490,058

15,497,610

(12,007,552)

Used Merchandise Stores-4533

1,055,172

3,593,061

(2,537,889)

Other Miscellaneous Store Retailers-4539

5,246,584

18,939,741

(13,693,157)

Non-Store Retailers-454

43,030,793

20,284,481

22,746,312

Foodservice and Drinking Places-722

51,438,553

137,990,000

(86,551,447)

Full-Service Restaurants-7221

23,275,254

48,389,291

(25,114,037)

* GAFO (General merchandise, Apparel, Furniture and Other) represents sales at stores that sell merchandise normally sold in department stores. This category is not included in Total Retail Sales Including Eating and Drinking Places.

Limited-Service Eating Places-7222

20,520,682

73,306,557

(52,785,875)

Special Foodservices-7223

5,526,715

13,674,767

(8,148,052)

Drinking Places -Alcoholic Beverages-7224

2,115,901

2,619,386

(503,485)

GAFO *

123,928,558

548,606,584

(424,678,026)

General Merchandise Stores-452

60,585,591

383,713,418

(323,127,827)

Clothing and Clothing Accessories Stores-448

24,208,271

67,150,943

(42,942,672)

Furniture and Home Furnishings Stores-442

11,478,417

13,568,132

(2,089,715)

Electronics and Appliance Stores-443

10,295,775

15,675,635

(5,379,860)

Sporting Goods, Hobby, Book, Music Stores-451

10,558,747

27,508,144

(16,949,397)

Office Supplies, Stationery, Gift Stores-4532

6,801,757

40,990,312

(34,188,555)

Nielsen’ RMP data is derived from two major sources of information. The demand data is derived from the Consumer Expenditure Survey (CE Survey), which is fielded by the U.S. Bureau of Labor Statistics (BLS). The supply data is derived from the Census of Retail Trade (CRT), which is made available by the U.S. Census.Additional data sources are incorporated to create both supply and demand estimates.

The difference between demand and supply represents the opportunity gap or surplus available for each retail outlet in the specified reporting geography. When the demand is greater than (less than) the supply, there is an opportunity gap (surplus) for that retail outlet. For example, a positive value signifies an opportunity gap, while a negative value signifies a surplus.

[1] State and County Quickfacts through US Census Bureau revised March 31, 2015

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