Not a day goes by in which the semi-obvious is announced and that print in its most traditional form is dead. A return to its quinessential form is perhaps not in the cards anytime soon, but that’s not to say that the overall experience can’t be changed and redefined. Bonnier has done exactly that with this video featuring a prototype they have conceptualized which adds a new element of interactivity all while maintaining the long-standing relationship print has served with its readers. The only glaring weakness in our eyes is the rigidity of the overall design. Bring on the new generation of flexible (and durable) LCD screens to truly make this a product worth incorporating into your daily life.

The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories.

The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.

The purpose of publishing this concept video is first and foremost to spark a discussion around the digital reading experience in general, and digital reading platforms in particular. Thus, we would be more than happy to hear what you have to say regarding the concept and ideas expressed in the video: the magazine reading experience, digital browsing, text versus images, as well as hear about your own digital reading experiences and thoughts. We are all ears.