Irvine, CA (CFEpr+) July 7, 2011 – - In the August issue of Bicycling Magazine, the largest cycling publication in the world, “Fit Chick” Selene Yeager praises Okole Stuff Chamois Ointment as leaving her skin “in better condition than when I started.” Sales of Okole Stuff immediately jumped when the issue hit the news stands.

“Last Thursday I saw a big increase in sales on our website,” says Ron Sawicki, President of Enduro Stuff, makers of Okole Stuff. “So I called my partner Steve Boehmke and he said it must be in the latest issue of Bicycling. Sure enough, he was right!”

Used by endurance athletes, MTB XC World Champions, Road Racers, Triathletes, Runners and mountain biking legend Brian Lopes, Okole Stuff users know the difference between it and the other Chamois Ointments on the market. bicycling cover

“The biggest difference between Okole Stuff and our competitors is that our number one ingredient is Soft Paraffin,” states Boehmke. “All of the other ointments use WATER as their main ingredient. Water-based ointments break down quickly and get absorbed into your skin. Okole Stuff stays on your body through thick and thin… We couldn’t have said it better than Selene did in her review. Thanks Selene!”

WHERE CAN YOU GET IT?
Okole Stuff and its sister product “Lehe Stuff” caffeinated Lip Balm are available at your local bike shop, and they can buy it from distributors KHS and BTI, with more distributors coming on board soon.

COME RACE THE OKOLE STUFF CUP IN IRVINE ON JULY 16TH!
If you are in Orange County, California in two weekends, please come ride and watch the inaugural Okole Stuff Cup. Starting in Irvine Park, shredding through Santiago Oaks, this will be the first mountain bike race ever allowed in an Orange County park. The top three finishers in all classes will
be awarded prizes.

The race is limited to 250 riders and there will be no on-site registration. Entries are going fast, so to register, click here.
AFTER-RACE DEMO
Kona, Specialized, Trek, KHS and more will provide a full fleet of bikes for racers and spectators to try out after the race is finished. Bring your friends and ride the latest and greatest mountain bikes on the best trails in Orange County!

RACE PARTNERS
The Okole Stuff Cup would like to thank The Path bike shop in Tustin, Kona Mountain Bikes, Wahoo’s Fish Tacos and the SHARE Mountain Bike Club for immediately supporting this event. lehe

Sponsorship and Demo Opportunities are still available for this unprecedented event. To inquire please click here.

ABOUT ENDURO STUFF:
Enduro Stuff is the parent company of Okole Stuff Chamois Ointment and Lehe Stuff Energy Lip Balm.

Okole (pr. oh-ko-lay) Stuff was developed by a Multi-time National Endurance Championship winning team. This unique ointment is the result of trying every Chamois Cream on the market and not finding satisfactory performance. Okole means “Butt” in Hawiian.

While most chamois ointments are water based, Okole Stuff’s soft paraffin base stays on TOP of your skin to provide hours of friction-free time in the saddle. Soothing and long-lasting ingredients include Lanolin, Allantoin, Tea Tree Oil, and Aloe to help heal your skin and keep you riding longer. Try it for yourself and find real relief no matter how many miles your
ride takes you.

Lehe (pr. lay-hay) Stuff is a new energy product that delivers its energy infusion through one of the most absorbent parts of your body- your lips! Combining the soothing and healing benefits of pure ingredients including green tea, vitamin B12 and caffeine. Pow! right in the kisser. Lehe means “Lips” in Hawaiian.

Enduro Stuff products are currently distributed by BTI and KHS in the United States, and in Spain, Germany, Australia, the UK and more. For distribution inquiries, contact Ron Sawicki at ron@okolestuff.com

Developed by athletes for athletes.

ABOUT CFEpr+:
Industry leaders including Shimano, RockShox, Giant, Hutchinson Tires, Ergon, adidas eyewear, Red Bull, Nike Cycling, GU, and more have utilized Steve Boehmke’s proven Public Relations, Marketing, Copywriting, Business and Product Development skills to take their businesses to new levels of success.

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