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Spielwarenmesse® worldwide

Model Railways and Model Construction

The Model Railways and Model Construction product group has a cross-generational appeal and is particularly popular with enthusiasts. The Spielwarenmesse® is the right place to present and discover the new products that this sector has to offer. Besides models for beginners, professionals and collectors, manufacturers show a large assortment for children in the form of starter kits and simple construction sets.

“We can familiarise ourselves with current trends and innovations in model construction at the Spielwarenmesse. I come every year to meet our business partners and competitors. These get-togethers are very important to us as direct contact fosters cooperation.”

Andrzej Małysz, Owner, APM Model s.c, visitor from Poland

“I can only welcome the consolidation of both the Model Railway and Model Construction product groups. The products are related, the targeting almost identical – so it makes complete sense to accommodate both within one hall. We fi nd Hall 7A particularly good because it can also be very easily reached from the previous entrance at NCC Ost and has architectural appeal due to its natural light.”

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With more than 1 million products, including around 120,000 new toys, the Spielwarenmesse® offers a unique product variety. Read in the Toy Magazine which trends and innovations are emerging in the product group Model Railways and Model Construction.

Spirit of Play - The Global Toy Magazine

Most manufacturers of model kits generate most of their sales among the over 50s, who have been absorbed in their hobby for more than several decades and invest, on average, a high three-digit to four-digit sum in their hobby. Besides the main target group, children also increasingly come to the fore as a source for stable to rising sales. A lot of manufacturers are, therefore, already concentrating on producing reasonably priced entry-level models to introduce children and young people to the wonderful world of model making and model railways.

Here is an overview of the top 5 countries in terms of market size and growth rate in the Model Railways and Model Construction product group. At present, only market data for the "model vehicles" sector are available.*