From: Dr. Margolies .. 10-25-01
www.chirosmart.net
Postings this week:
For sale South Florida practice .. For sale Waiting List Cash Family Practice in South
Central PA .. Associate needed to run PI practice in Savannah, GA .. IC needed in metro
Atlanta .. For sale Hessco table .. For Sale Titronics C-3000 Thermography unit .. For sale
Fitness Plus rehab equipment .. For sale Sidmar "Dry" Hydrotherapy table .. DC needs
info on holiday food drives .. DC needs information concerning a natural cure for Crohns
Disease
E-mail message this week .. nibble or gobble
Unless you have been blessed with a stable waist and looking within the mirror makes you
feel content .. you are amongst the many that fight the battle of the bulge. As we age our
metabolism slows and our girth speeds upward and outward. A few years ago I wrote an e-
mail newsletter titled nibble and gobble. (You can read all my previous e-mails on my
webpage). The message was clear .. putting on weight usually meant gobbling more food
while enjoying it less. Keeping the fat off and feeling the healthy effects of a well tuned
machine meant nibbling and savoring every bite. Which would you choose .. savoring
every micro chew .. taste .. smell .. texture versus shoveling in more and more as one big
gulp and down it goes? Nibbles result in appeasing the need to chew without the bulk ..
while gobbling fulfilled the weighty issue of abundance while enjoying it less.
Practice procedures also run the gamut of nibble and gobble. The average DC is a hard
working generous and giving individual content on helping as many people as possible
while being compensated. As a business we adhere to a nibble of ideas here and a gobble
of concepts there. If I were to ask you what your last promotional program was could you
tell me? Was it well thought out .. nibbled to the inch degree or did you gobble the entire
program without savoring which ingredients worked.
As we enter an emotional and weighty seasonal period between Thanksgiving and New
Year .. we need to consider the balance between nibble and gobble. As we plan our
personal caloric content per holiday and the compensatory exercise programs for overall
balance .. we also decide if a few less gobbles would suffice or extra laps around the track
would do the trick. The outcome is to weigh in as we weighed out week by week. Planning
is essential and follow through a must.
Look within the ultimate harsh ruler of practice health .. the profit and loss mirror. Has
your income been trickling in at a nibbles pace while your expenses are gobbling up your
profits? Looking at the slide rule of practice income .. increased patients .. services .. fees
.. it is obvious that a compensatory program for overall balance is also in order to avoid the
yo yo effect of bloating profits with deflating expenses. We are entering a yearly practice
period of either feast or famine. Some doctors kiss it off as a slow period with patients
more interested in gift spending than visit payments. These doctors not only lose weeks
leading to the New Year but many weeks into it. No effort to trim the fat of a sluggish
practice metabolism .. no effort to stimulate holiday promotions to keep your practice on an
even keel .. no effort to utilize the giving and appreciative nature of the weeks to come .. no
effort to capture a momentum that will grow into the New Year. Previous efforts gobbled
up and lost.
I recommend you consider and plan the crucial weeks ahead. Check each patient¼s schedule
and determine who needs some extra education .. referral tweaks .. maintenance
considerations or hand holding to avoid drop outs. Be wary of complacency of staff.
Consider an office promotional game with built in bonuses to stimulate growth. Tag along
with charity food and toy drives .. join community efforts for exposure and plan to
succeed. Nibble on this awhile.
PS .. in the sharing mode .. do you have any holiday winning ideas that you can share and
I can place it on my webpage. Sharing is Caring .. please send it along
Have a Great Day
Dr. M
Postings:
For sale South Florida practice:
Located in Stuart, Florida. Doctor wants to sell both practice and office building. Doctor
has been there for the past 20 years and is leaving to enter full time Christian Ministry.
Practice is averaging over $200,000 gross for the last several years in a growing area.
Equipment, accounts receivable included. Call Dr. Frank Cuozzo at 561-286-5277
or e-mail at chirokooz@cs.com
For sale Waiting List Cash Family Practice in South Central PA:
reply to: doccjh@msn.com
Associate needed to run PI practice in Savannah, GA:
Must be a hard charging, self motivated individual with great organizational skills.
Fax CV to Dr. Jack at 912-756-5921
IC¼s needed in metro Atlanta:
DC is looking for IC¼s at two metro locations. The first office is in Chamblee, GA right
off I-285 and 85. The second one is in Morrow, GA near by South Lake Mall. Both
offices are beautiful and fully equipped. Doctor is only at each location 3 days a week. IC
will get to keep all walk-ins. For further information please contact Dr. Ben at (770)457-
4002 or e-mail: chirofirst@msn.com.
For sale Hessco table:
Purple, cerv.,dorsal, lum. Drop table. Electric Elevation(handicapped acces. Tax credit).
Excellent condition asking $1500. reply to: in8drs@earthlink.net or call 404-235-0995
For Sale Titronics C-3000 Thermography unit:
Same unit as the Myovision....Fantastic graphics and scans in 20 seconds... Need to sell
a.s.a.p. New $3,700 asking $2,700.. First reasonable offer taken. Reply to:
wingchndoc@aol.com
For sale Fitness Plus rehab equipment:
Six machines. Great for rehab on PI and insurance cases. In Raleigh, North Carolina.
Great deal! Reply to: innatepower@cs.com
For sale Sidmar "Dry" Hydrotherapy table:
The table is maroon color, nearly 2 years old and in excellent condition. Need more space
for patients so selling... Cost new over $3000 asking $1800.00 Please contact David
Adler, D.C. @ 770-594-2233 or via e-mail drdna@adlerchiro.com
DC needs info on holiday food drives:
Reply to: dr.weil@mindspring.com
DC needs information concerning natural cure for Crohns Disease:
DC has an 11 year old daughter who is suffering severely from this disease, and wishes
information to help her. Medically they want to keep her on steroids, Pentasa, and Flagyl.
DC desperately needs your help. Reply to: DrSiegel329@cs.com