familyengagement

Why Schools and Districts Need ParentSquare

The functionality of a teacher tool with a district-adopted platform

Finding a reliable and secure way to facilitate communication between school and home is critical for helping our students to be successful. When implementing digital tools and district-wide platforms, schools and districts must be cognizant of the rights and responsibilities when it comes to student privacy and digital safety. District leaders must protect the school community by maintaining a safe learning environment while also empowering teachers and families with the right tools to build community and promote family involvement.

For many classroom teachers, the options for tools to use are becoming more limited, whether because of access or school and district policies. While there are many free digital communication tools available, more and more teachers are being asked to not use the free tools and to implement tools that are district- or school-managed. Teachers must look for and recommend alternatives that will provide the same functionality they are used to and that will not require a lot of time to make the transition.

Choosing the Right Platform

There are many digital communication tools available to schools which offer a lot of benefits. It is important to find something that provides quality resources, centralizes school information, and which gives teachers the freedom they need to create a virtual space for their students and families.

Through the right platform, teachers can complete important tasks such as sending class updates, asking for volunteers, scheduling conferences and school events, sharing files and photos, and communicating various types of information to families, for a start. Being able to connect families and the school community with what is happening inside the classrooms strengthens the connection between home and school.

At the school and district level, being able to provide everything that students and families need through a comprehensive program and in a manner that parents and families choose is important. The entire school community benefits by having a consistent and efficient program in place that meets the needs and preferences of each of its members. So why should schools choose ParentSquare?

A Centralized Space for the Community

ParentSquare is available for the district- or school-wide implementation. If you find that you or your school are using multiple different apps to exchange information and communicate, ParentSquare provides one tool that does all of this and more. ParentSquare takes multiple tasks and communicative needs (messaging, attendance and grade notifications, event planner, calendar, fundraising, lunch balances, and much more*) that schools and teachers are currently using and unifies them in one easy to use and widely accessible platform.

ParentSquare facilitates timely and relevant communication between home and school through push notifications with real-time interactions and reports to show the reach and deliverability of messages, making it easy to identify who has or has not been contacted. Schools can create wishlists, ask for volunteers and launch fundraising campaigns, therefore streamlining more of the common tasks for schools. ParentSquare enables schools and districts to share information from the same source, which promotes consistency and efficiency in a simplified platform.

Unique Features

With district-wide adoption of ParentSquare, school districts can provide one comprehensive tool to connect families with their child’s school and the district, in a centralized space. Schools can then provide a more consistent, effective and reliable way to facilitate higher engagement and better communication between school and home.

Although ParentSquare combines multiple apps and resources into one platform, it is very easy to navigate. Everything in ParentSquare has a similar look and feel, “if you know how to do one thing, you know how to do everything.” The design encourages parents and families to interact more in the space and work together toward fostering a collaborative relationship between home and school. Communication happens through posts and direct messaging which facilitates a higher level of engagement for families and greater connectedness. Parents can opt-out of certain communications and enjoy the benefits of being connected with the school and their children’s teachers, by receiving messages based on their preferences.

Another unique feature of ParentSquare is the Smart Alert and Notices for sending emergency alerts with options to send to the entire district, individual schools, parents, or students. You can choose between sending a recorded message or one created using the text-to-speech feature provided by ParentSquare. The receipt of each message is verified and detailed analytics for reach and deliverability show the percentage of contacts reached and the number needed to achieve 100%.

ParentSquare scores on the integration aspect too, integrating with many SISs, so teachers do not have to invite parents and maintain a contact list, thus also protecting privacy. Parents need not join and create a password, they are still kept informed and in the loop, thereby including every parent.

ParentSquare helps to streamline school business and workflows by providing:

One thing that I think is important is that edtech companies offer a unified space for educators, parents, and students to access information when they need it. All companies should be intentional about providing support and resources such as webinars, user stories, blogs written by members of the team or teachers currently using the platform, and make sure the information is current. It’s equally as important to actively share new features and any changes that are coming in the near future. I appreciate being able to find a lot of resources and support when I am using a digital tool or platform with my classes.

ParentSquare provides a wealth of information on their site including blog posts, Meet the team, webinars, new features, thought leadership, educator insights, best practices and more. The ParentSquare team also sends newsletters full of information to keep customers informed of events and updates to their platform. ParentSquare is fully invested in family engagement and is helping to streamline the communication between home and school. With ParentSquare, schools can provide a more consistent, effective and reliable way to communicate, and promote student success and family engagement. Learn more about it here.

Over the last few weeks, I have been exploring ParentSquare and considering how it can be used to promote family engagement, foster better communication and facilitate collaboration between home and school.

Choosing something that will give students, teachers, parents, and administrators equal access to the vital information, resources, school news, and alerts, in addition to many of the other communications that are exchanged on a daily basis is an important task. There are multiple tools that can be used, but this often requires remembering where to find specific information or parent and teacher preferences for communication. Having one platform that provides all of this and more makes sense. With ParentSquare, all of this is possible and it brings with it the potential for using it in different ways that meet the needs of school and home, making it highly beneficial.

What it offers

There are many features of ParentSquare that facilitate more consistent and reliable information sharing and access to resources. Consider the tools and methods you are currently using and then compare with ParentSquare to see how much easier it is to engage families in the education of our students. Think about a typical day and the ways you communicate, the tasks that you do, the information that you exchange and how much time is spent in the process. ParentSquare helps to streamline all of the necessary communications.

Here are 10 of the best features that I think make ParentSquare really stand out and why I recommend that school administrators and teachers take time to explore the platform.

10 features that make ParentSquare a standout

Ease of navigation within the platform: A key feature of ParentSquare is in its simplicity. Available through the web or mobile devices, getting started and finding what you need is easy, without worry about a steep learning curve.

Increases families engagement: Families choose their preferred methods of communication such as email, text, web portal, app notifications, voice calls, or mobile app. ParentSquare helps to create a closer home to school learning community full of ways to connect families.

Facilitates timely and relevant communication between home and school: Messages can be sent immediately, with real-time interactions and reports to show the reach and deliverability, making it easy to identify who has or has not been contacted. Easier to share relevant updates of all school-related activities and groups within one platform.

Promotes better two-way communication with parents: Keep the conversation going with multiple options for communicating in less time. Communicate through direct messages, create polls, and post comments all in one platform.

Easier to plan and RSVP for upcoming events: With ParentSquare, creating events and tracking RSVPs is much easier. ParentSquare even sends reminders for you.

Involves families through photo and file sharing: Share photos and files with families quickly and with private and secure access within the platform.

Creates more opportunities for family involvement: Schools can create wish lists, manage volunteer sign-ups and launch fundraising campaigns, all in one platform.

Language Features: ParentSquare offers direct language translation in real-time for two-way communication. Language translation can be specific to the school or based on family preferences.

10. Analytics: With the reports, it’s easy to determine who received messages, how they obtained the information and how many people still need to be contacted. Access to the “Overall Snapshot” makes it easy to see how the information is being received and areas that need to be improved.

School to home communication and collaboration is at the heart of ParentSquare

Find out how ParentSquare can make a difference in your school. I recommend that you schedule a demo to learn more about the features and possibilities with ParentSquare. Personally, I like to get started by exploring the website, learning about the team and the platform as much as I can before the demo. It is helpful to consider the different methods or tools you currently use for communicating and collaborating with students and families. Perhaps even make a list to compare. You will see how ParentSquare unifies so many time-consuming tasks and streamlines the exchange of forms and correspondence, into one tool that provides it all.

ParentSquare provides a consistent and reliable way to communicate within the school and school district, fostering and building the relationships that promote better communication, student success, and family engagement. Sign up for a demo today!

In my previous post, I shared the background of ParentSquare, where the inspiration came from and provided a basic overview of what the platform offers. To learn more, I scheduled a demo with Anupama Vaid, Founder and President of ParentSquare, and was able to “experience” the platform from the perspective of a parent, teacher, and administrator. I also had an opportunity to explore the platform on my own, delve more into each of the features, and compare it to the tools that I use in my own classroom as well as those used within my school.

ParentSquare offers unique features that make it stand out when compared with other similar home-to-school communication platforms currently used in schools. While other platforms offer similar benefits, one of the things I appreciate most about ParentSquare is understanding the vision that Anu has for the platform. She has a genuine passion for connecting families in the school community.

The Power of Technology

When I spoke with Anu, we first talked about technology and its benefits. When asked about the purpose of ParentSquare and what makes it different from similar tools, Anu said her goal is to provide teachers with “a system that takes care of everything, one that is automatic.” Because of the way ParentSquare is designed, teachers will find that there is not much of a learning curve at all and that it is very easy to navigate. She added, “The purpose is to simplify the technology enough so that everyone can use it because that’s the power in technology.”

Everything in ParentSquare has a similar look and feel, “if you know how to do one thing, you know how to do everything.” For students, parents, teachers, and administrators, this ease of use and accessibility are key.

When it comes to ParentSquare, Anu has a unique perspective. She can evaluate the benefits by using it as a parent, which gives her a more authentic experience with the platform. And she is in a position to make changes based on the feedback she receives and through her own experience in communicating with her children’s teachers.

What makes ParentSquare stand out?

The first thing that I noticed about ParentSquare is how easy it is to navigate in the platform. When looking at digital tools, especially those that offer as many features as ParentSquare, a common question is if there will there be a big learning curve. A key feature of ParentSquare is in its simplicity. Students, parents, teachers, and administrators, whether tech-savvy or new to technology, will be comfortable using ParentSquare.

With ParentSquare, you can streamline many of the tasks and communications that are a regular part of school, but that typically come in multiple formats. ParentSquare takes everything that schools and teachers are currently using and unifies them in one platform that is easy to use and widely accessible. Schools can establish consistency in communication which will increase family engagement and provide all of the necessary resources in a safe digital environment.

Features that make a difference

Smart Alerts and Notices: Send alerts for school closings, urgent notices, or quick reminders to parents. Alerts can be sent to the entire district, individual schools, parents, or students. Sending a recorded message or using the text-to-speech feature provided by ParentSquare is easy to do. Through the reports, you can verify the number of messages that have been received, even getting a prompt that provides the percentage of contacts being reached and the number needed to reach 100%.

Classroom Communication: Posting a message takes little time and messages can be sent to parents, privately exchanged with teachers, or as part of a group chat. Parents choose their preferred method of contact and you simply create one message that is delivered to parents in the format and language they choose.

Personally, I have been using between four and six different apps and websites to complete these tasks. However, with ParentSquare, you can facilitate faster and better communication and collaboration between home and school. And more importantly, it will help to foster the relationships that are the foundation of learning.

Here are just five of the many benefits of using ParentSquare in schools:

Parent-Teacher Communication – With ParentSquare, it is easier to:

Provide updates on student progress

Be accessible for parent concerns

Arrange parent-teacher conferences

Verify when messages have been received and who you need to reach

2) Directory – Parental contact information is more accessible, taking less time to find and exchange emails or messages. You can search by student or parent name, email address or phone number.

3) Paper-free – Easier to keep track of permission forms, absence excuses, and volunteer sign-ups. Exchange information faster and access the “paperwork” when you need to without having to print extra copies or keep folders full of documents.

4) Grade reporting – ParentSquare integrates with your grade book and notifications can be sent to keep parents informed about student grades.

5) Attendance Tasks – Keeping attendance records and gathering excuses for absences is much simpler using ParentSquare. Parents receive notices of absences and can respond with an excuse instantly within the app or on the web.

These are the first five areas that I thought of which likely take up a good portion of time for most educators each day. Using ParentSquare to facilitate these five tasks alone would make a big difference. In addition to being beneficial for time management, it would foster the creation of a supportive and engaged community of students, parents, teachers, and administrators.

For the past three years, I have enjoyed attending the Future of Educational Technology Conference (FETC) held in Orlando at the end of January. It has become one of my favorite conferences because of the diverse opportunities available to explore emerging technologies and to network. One of my favorite things about FETC is seeing the new tools and exploring different options for my students, as well as finding some ideas to share with members of my PLN.

In the middle of January, I started to receive flyers from edtech companies who would be at FETC. My habit is to check out their website and then make time to stop by their booth and have a conversation to learn more. This year, I also received one email, from Anupama Vaid, Founder and President of ParentSquare.

Her email invited FETC attendees to stop by a hospitality suite hosted by ParentSquare, to learn more about the platform and spend time networking. Because of my schedule, I would not be able to attend, so I emailed Anu to introduce myself and make an initial connection. We had hoped to meet while there, but of course, time flies when you are at FETC and we missed the opportunity to connect in person. With a call setup for a few weeks later, I was glad to have more time to explore ParentSquare on my own before “meeting” with Anu earlier this month.

The story behind ParentSquare

Beyond knowing what a particular tool does or how a platform works and the benefit for students, I really enjoy getting to know and connect with the people behind these tools. Understanding their story and motivation for creating their product helps to make a more authentic connection with them and to see if my goals as a teacher are in alignment with their purpose so I can provide the best options for my students.

I enjoyed having the opportunity to learn about the start of ParentSquare and the growth that it has seen over the past eight years. Anu shared the story behind ParentSquare and her passion for the work that she does is clear. As a parent, Anu often received a lot of different messages and communications from her children’s’ school. While receiving the information was not a problem, the variety and inconsistency of formats (email, paper, newsletters, even Google groups) being used in schools was a problem. Parents had to keep up with and know the practices for communicating with each teacher.

Anu thought there had to be a better, more consistent way and she made it her goal to design something that would facilitate all of these vital communications in a more accessible and simplified way, that everyone (families, teachers, and administrators) could access. By using one tool, there is consistency, reliability and it promotes more equity when everyone has the same options for staying informed and feeling connected to the school. Anu wanted to “get everyone to be on the same platform, working together toward a common goal,” to unite all stakeholders in the educational community.

Starting with four schools during the first two years, ParentSquare has grown across the United States and is now being used in more than 1500 schools in 36 states. Moving forward, Anu hopes to connect with more schools and educators, to communicate in more effective ways so that together we can provide the best learning experience for students and the most support for their families.

What does ParentSquare offer?

ParentSquare is more than simply a one-way communication tool. It is a multi-purpose platform with capabilities to facilitate communication, collaboration and increase family engagement in schools. ParentSquare is for use in grades PreK-12, geared toward streamlining parent notifications, increasing participation and family engagement in the school community and more. It can be used by students, teachers, staff members, administrators, and parents,and it creates a virtual space where so many vital communications and interactions can be completed. It truly fosters a learning community.

When I explored ParentSquare, what I noticed first is the setup of the landing page and how easy it is to locate the information you are looking for. It is a versatile tool that helps to facilitate many different interactions and increase communication between home, school and the community. Having time to explore ParentSquare closely, I thought about the tools that I use for communicating with students and families, and realized that rather than using multiple different tools, I could use ParentSquare to do all of that and more.

With ParentSquare, communicating is easy. You can quickly exchange information, share photos, engage in two-way conversations with parents, plan events, to name just a few of the options, and I was amazed at how easy it was to find what I needed. You can see right away how beneficial it is for schools and families. If you find yourself or your school using multiple different apps to keep track of correspondence, announce events, share files and photos, send messages, or even ask for volunteers, ParentSquare enables you to use just one tool that facilitates so much within the school community.

There are three main areas that ParentSquare provides: Communication, Resources and Participation with many options available within each.

The landing page is easy to navigate to keep track of events, messages, upcoming activities like fundraisers or school events.

To communicate, you can send or schedule a post, create an alert, or even send a two-way message to interact with parents one-to-one.

Parents can opt to receive an email with a link to read without having to log in or they can choose to read a text message or app notification.

Parents can also choose to receive their notifications in a digest format. With a digest format, parents will receive all notifications from the day at a specified time, rather than receiving notifications that are dispersed throughout the day.

Signing up for events and sending RSVPs have never been easier.

Why choose ParentSquare?

Technology tools like ParentSquare provide so many benefits for schools and families. By using ParentSquare, schools can provide a more consistent, effective and reliable way to facilitate higher engagement and better communication between school and home. Parents will appreciate having one tool with multiple functions that help to bridge the gap that can happen when using multiple apps or means of communication within the same school setting. School to home communication and collaboration is at the heart of ParentSquare.

Sign up for a demo today and stay tuned for the next post which will highlight some of the features of ParentSquare and how to get started.

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