L'Oréal Paris spokesmodel Amena Khan is experiencing backlash from the latter after "anti-Israel" tweets from 2014 recently surfaced. The discovery of these tweets came just a week after Khan became the first hijab-wearing woman in a hair campaign.

While it is important to consumers that beauty brands are vocal about their values, the current political climate is anything but calm. Companies need to be conscious of how they are portraying these brands.