BuzzFeed

Shift will soon make way for the launch of BuzzFeed Fashion, a new permanent fashion-only vertical that Odell will head up. Yep--Amy Odell is back in fashion. Oh, and she's also writing a dishy book about the fashion industry.

Hurricane Sandy is upon us--but the fashion industry isn't letting this Frankenstorm bring them down.
We checked in with some of our favorite people in the industry--from The Man Repeller's Leandra Medine to Kelly Cutrone to DKNY PR Girl Aliza Licht--to find out how they prepped for tonight's storm. For an industry that's supposed to shun carbs we are collectively loaded up on them--as well as candy, nail polish, and fashion mags to read by scented candle light.
Click through to see how everyone is getting ready.
And above all, everybody stay safe!!

While at the helm of New York Magazine's fashion blog, The Cut, Amy Odell developed one of the most distinctive (and by that we mean hilarious, biting, sharp) voices in fashion writing. So when she announced, early last month, she was finally leaving The Cut after four years for Buzzfeed, we've been wondering just what Odell's acid tongue would bring to a site we know best for aggregating photos of cats who fell asleep sitting up (which, aww! obvs, we love).
"It's smart news and features for women," Odell says of Buzzfeed's new vertical, Shift, which launches today. Odell will edit the vertical, while former Gawker and Rolling Stone scribe Doree Shafrir will head things up as executive editor. Jezebel's Anna North and The Jane Dough's Hillary Reinsberg are also on board.
But how will Shift be different from other sites that bill themselves similarly, like North's former employer Jezebel or The Hairpin? And how will Odell cover fashion in this new space?

After four years of dispatching fashion news with her signature biting humor, Amy Odell is leaving The Cut. She's been poached by BuzzFeed editor-in-chief Ben Smith, WWD reported this morning. She'll run a vertical geared towards women that is set to launch in March. We spoke with both Odell and Smith to get the scoop on the new venture.
We've been reading The Cut for years and can't really imagine it without her, though Odell assures us the site will "still be great. There are so many great people working there."
Odell has such a distinct voice, which we'll look forward to continuing to read over at BuzzFeed, though in what capacity we're not entirely sure. “It's going to be a women's interest site [and] fashion is going to figure in but it's not going to be the only thing,” Odell told us. “It's going to be something that's in my voice and my taste--not even my taste in terms of fashion but in terms of things we cover."
"We haven't ironed out all the details," BuzzFeed's editor-in-chief Ben Smith told us over the phone. "[But] Amy is going to have a big role in defining it. It's really going to be built around her voice."