Bettie Page (born April 22, 1923) was an American model and pin-up girl, active mostly in the 1950s. In addition to common pin-up photos, Page also posed mail-order photographs with a Pin-up, bondage or sado-masochistic theme, making her the first famous bondage model. This earned her a cult following even beyond fetish culture. She was featured as Playmate of the Month and centerfold for Playboy magazine in its January 1955 issue.