Nexus 7 tablets prove popular but still well shy of iPad sales of more than
four million a month.

Google's Nexus 7 tablet is selling close to one million units a month, its Taiwanese manufacturer has revealed.

Although official sales figures have not yet been released by Google, Asustek executives gave an indication of the Nexus 7's burgeoning popularity following the company's third-quarter earnings conference yesterday.

Asustek Chief Financial Officer David Chang told The Wall Street Journal: “At the beginning, it was, for instance, 500K units a month, then maybe 600, 700K. This latest month, it was close to 1 million,”

The seven-inch tablet launched to a warm critical reception in June and has generated a great deal of attention, but this is the clearest indication yet that it is selling well.

The number is still significantly lower than Apple's third-quarter sales of 14 million iPads - a 56% share of the market, according to figures from research firm Strategy Analytics.