Hall Of Famer Madonna’s new single “4 Minutes” officially “debuted” (or something?) in a Unilever Sunsilk hair commercial today. Part of the company’s statement via DailySwarm:

Madonna continues to be such an inspiration for young girls by continuously reinventing her looks, and we expect the new commercial will also encourage girls to evolve by changing their looks and making their hair and lives happen in a variety of exciting ways.

She appeared in an earlier version with Marilyn Monroe and Shakira, but this time it’s the Material Mom by herself.