Together we championlocal Malaysian brands through imparting our knowledge and experience

Our story

Rifaie Chua Sethi (RCS), a name built on over decades of experience and network in the industry of advertising and branding, is now bringing itself to spearhead what matters most to Malaysian creatives. With enthusiastic intentions to give back to the creative community, two men now embark on a journey as part of RCS’s corporate social responsibility to help local brands achieve their untapped potentials in Malaysia, and be exposed to the global arena.

Public talks to organisations, lecture series to institutions, travelling across country to engage / initiate conversations, and participating in events, are beginnings of a long-term commitment to champion local brands and its creative industry into their fullest capacity. “We believe that everyone strive on the merit of strength!”

A successful brand begins with conversations

Rifaie Chua Sethi (RCS), a name built on over decades of experience and network in the industry of advertising and branding, is now bringing itself to spearhead what matters most to Malaysian creatives. With enthusiastic intentions to give back to the creative community, two men now embark on a journey as part of RCS’s corporate social responsibility to help local brands achieve their untapped potentials in Malaysia, and be exposed to the global arena.

Public talks to organisations, lecture series to institutions, travelling across country to engage / initiate conversations, and participating in events, are beginnings of a long-term commitment to champion local brands and its creative industry into their fullest capacity “We believe that everyone strive on the merit of strength!”

We have been involved in various public talks and lectures at local universities and institutions. Sharing our knowledge and experience from more than 30 years in the advertising and design industry is our core activity at RCS.