Posts Tagged ‘Copywriting’

12 min | Back in the day, during business #1, all my email marketing was done via Gmail – from press releases to newsletters to exclusive event invites. Nowadays, we’ve got so many fantastic tools at our disposal, that there’s really no excuse to not getting the core elements set up, so you can grow…

7.5 min | Writing better headlines is a top priority for any savvy business owner who publishes content – they’re vital to your success. Great headlines make the difference between getting more click-throughs, subscribes and sales, versus complete inaction. The beauty of this list is, you don’t have to sacrifice your authentic brand to write…

12.5 min | So, you want to write {more of} your own content? Brilliant! You’re in the right place. But making your words matter to the right people – your ideal clients – is tricky. Don’t worry – you can write {and edit} with ease when you know how. In this article, I’ve taken all…

10 mins | If you’d rather stab yourself in both eyes with your highlighter than spend one more minute attempting to figure out your ideal client profile this post is for you. If you’d never do anything so violent, but you’re confused and turning despondent with trying to dream up a target buyer persona that…

4 min | Figuring out the business stories which resonate with your specific ideal clients can drive you to distraction some days! But it doesn’t have to be that way. I’ve identified 8 key storytelling elements which heart-fuelled business owners can use to make the process much easier – elements which help you forge stronger, deeper…

2 min | Watch the 5-minute video below where I talk about Storytelling element #1: Intrigue. Discover the 8 vital & compelling storytelling elements and how to use them in your business content {there are bubbles & everything!}: Download your writing companion, The 8 Storytelling Sirens Video notes With so many distractions and so…

I write fiction & poetryand make art, often exploring intersections of identity, (be)longing, creativity, feminism, parenting and the womxn of colour experience.

I also help creative entrepreneurs navigate their stories, grow their business and make more impact via intuitive + strategic copywriting & marketing. I love piercing through confusion, frustration & fear with compelling words - language grounded in empathy, honesty and clarity.