Financial Services

New York Life

Problem:

New York Life Direct wanted to process business reply cards that were part of their lead generation campaign. However, they were struggling to find software that could capture handwriting accurately from their forms and hiring a team of data entry clerks wasn’t scalable or cost effective.

Solution:

With Captricity, New York Life Direct launched a fully-automated data capture solution with the ability to sort between 100+ different versions of their promotions and integrate seamlessly with their legacy system. As a result, they improved accuracy to 99.5% (vs ~94% with 3rd party validation), reduced processing time to hours rather than days and reduced the total operational cost by 50%.