Brief –
To create a brand for a new student media company at Ravensbourne. Identities need to be considered for sub brands TV, Radio and News.

Solution –
Identity for ‘Penrose Media’. The brand needed to stand for what Penrose Media is there for not what the word means. So by using an iconic shape, ‘a circle’ this could be used, as the window for people to look through in to Ravensbourne but not only this it is Ravensbourne's view on the world. The sub brands use the circle to animate accordingly with characteristics of that area. i.e. Radio beats like a speaker. Project worked on in collaboration with Aimee Basson for Ravensbourne’s Student Media Company called ‘Penrose Media’.