Why Jill?

“Big Three” Author

Jill is the only authority who has authored books in each of the “Big Three” customer-keeping competencies. Her books have been adopted as teaching texts by colleges and universities including the University of Texas McCombs School of Business and Northwestern University.

Jill is the author of the business best seller, Customer Loyalty: How to Earn It, How to Keep It, which was named to Harvard Business School’s Working Knowledge list and has been translated into six languages. (The US Postal Service selected Customer Loyalty as its book-of-choice to distribute to 23,000 small and mid-size businesses nationwide.)

Jill co-authored the trail-blazing book, Customer Winback: How to Recapture Lost Customers and Keep Them Loyal which earned Soundview Executive Book Summaries’ “30 Best Business Books” award.

Jill’s newest book, Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World, is a ground-breaking book that addresses the relentless scrutiny unleashed by today’s Internet search engines and how to build and sustain customer loyalty in the age of near-perfect buyer information.

Corporate Board Director
Jill serves as corporate director on numerous boards: public and private, for-profit and not-for-profit. She knows first-hand the importance of keeping customer-focused initiatives on every board’s radar screen.

Since 2002, Jill has served on the Board of Directors of Luby’s, Inc. (NYSE: LUB), and helped oversee the restaurant chain’s critical turnaround. In four short years, Luby’s returned to profitability, paid off all debt, enhanced shareholder value and restored its storied Brand to prominence by winning back lapsed customers and wooing new ones. (Luby’s employs approximately 7,000 employees across 126+ restaurant locations, primarily in Texas.)

International Speaker
Croatia, Iceland, Slovakia, Scotland, Spain, Great Britain — these are some of the international sites which have sponsored Jill’s keynotes and seminars. Each of her Loyalty Maker™ presentations is “painfully customized” and loaded with audience-specific how-to’s, wrapped around real-world stories and case studies. Jill’s in-the-trenches leadership and experience, married with her high energy, fun-loving platform style, make her a real stand-out among international speakers.

Loyalty University™ Provost
Jill’s Loyalty University delivers “Big Three” know-how tailored three ways: for individual learners, businesses and boards. Jill’s “Campus of Learning” is comprised of three colleges – the College of Customer Loyalty, the College of Customer Win Back, and the College of Search-and-Switch Management – each brimming with practical, proven learning solutions.
Using the “Skills Finder” guide, clients pinpoint their learning priorities and,from there, jump-starts Loyalty University custom tailors a recommended training curriculum.

Distinguished Alumna
Jill is the recipient of the 2003 Distinguished Alumna Award for the University of South Carolina Moore School of Business (received alongside Larry Kellner, Chairman and CEO of Continental Airlines) from which she holds MBA and Bachelor of Science degrees, Magna Cum Laude. In 2009, Jill was appointed to the USC Moore School of Business Foundation Board of Trustees.

Early Career
In her early career, Jill served as senior brand manager for RJR/Nabisco’s largest brand and distinguished herself as one of the youngest brand managers in the corporation’s history. From RJR/Nabisco, Jill joined AmeriSuites Hotels (in its start-up phase), leading the firm’s Sales and Marketing troops in the nationwide launch of the brand. She founded Griffin Group in 1988 and signed AmeriSuites as her first client.

"I've had the opportunity to bring Jill Griffin to three different organizations as a presenter and each time she has been a major home run."

Howard C. Nasbaum , President
American Resort Development Association

Jill hit the spot! Her presentation kept the audience engaged and thinking. Jill does a great job at breaking down the process and interaction(s) it takes in building loyal and profitable customers…and her examples are fun and exciting."

David Gandrud, Director of Marketing
SoftBrands

Contact Jill

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