promotion

Hopefully, all of the marketing and promotional techniques I've shared throughout this series has gotten your wheels turning on different creative techniques to build your fanbase. I've shared a lot of information in the past articles which I know can be overwhelming. Below you will find a quick recap of all the core takeaways from this series. Be sure to bookmark this article and come back when you need a refresher. LET'S GET IT!
Part 1: What Is Marketing And Promotion?
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Marketing
Marketing is the act of identifying who your "target" audience is. So when you … [Read more...] about Demystifying Marketing And Promotion For Rappers (Complete Guide)

Let's talk about subcultures. Subcultures are basically a group of people or a community that share a common similar interest. In marketing terms, we call this a "Niche".
Subcultures
This entire time I've been teaching you how to target a specific SubCulture. You see, Hip-Hop is a specific type of music which makes it a "Niche". But then there are "Sub-Niches" or "Subcultures" within it. This is why in the beginning I had you first define what type of artist that you are then to make a list of other artists that are similar to you. This allows you to get very specific about who you're … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 4

S.E.O
Another great promotional strategy is called "S.E.O" which stands for "Seach Engine Optimization".
You actually participate in SEO all of the time. For example, if you heard about a new video game that's coming out, and you go to google or Youtube and search for the name of that game then you will see content related to that game.
So when someone creates content about something that other people are searching for then they are likely going to get free traffic from it.
But remember to also ask yourself "what's in it for them?". Don't create content with a misleading title … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 3

In my previous article "Demystifying Marketing And Promotion For Rappers Part 1" I explained the difference between marketing and promotion along with how you can identify your target audience and I even shared one powerful technique on how to reach and promote to them.
In this article, I'm going to share another promotional strategy that I recommend. And don't feel obligated to pick just one of these promotional strategies, but rather feel free to use as many of them as you can. If your promotional tactics are more diversified you will likely have a higher success rate in gaining … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 2

Sadly this is where it ends with most rappers. Most rappers only want to make music but if you don't market and promote your music the likely hood of you growing a fanbase is slim to none.
I discussed the reasons why most rappers don't put enough focus on marketing and promotion in my previous article "Why Wack Rappers Are Getting Famous". But just to recap, these are the main reasons.
They are insecure and scared of rejection
Lazy
Prideful and have an entitled mindset because they think their talent means that success is owed to them
They set unrealistic … [Read more...] about Demystifying Marketing And Promotion For Rappers – Part 1

Let's just be honest for a moment. Have you ever heard a garbage song on the radio and thought how the heck is this crap getting spins? And then as an afterthought, you think of one of your talented rapper friends or perhaps even yourself and think you should be on the radio instead because you are more talented?
Pay To Play
Well here's the thing the music industry is a business it isn't a talent show. You don't simply get put on all the major radio stations because you're so awesome. Wanna hear a dirty little secret? A large majority of the music you hear being played on the radio is … [Read more...] about Why Wack Rappers Are Getting Famous