Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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Encourage Product Reviews in Emails

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Usually, the ultimate goal of any email marketing campaign is to drive traffic to the company website and boost sales. However, advertisers sometimes run into challenges when trying to convince readers to head over to the website, when all the information they need is in the newsletter.

According to MarketingProfs, an easy way to do this is to encourage readers to complete an online review of a product they enjoyed. The source said these positive reviews are often the deciding factor in whether an internet shopper completes the purchase.

MarketingProfs reported there is nothing wrong with asking readers outright to review the company website. Though this may be easiest right after the person has completed a transaction, integrating it into the content of an email may also be relatively simple. Advertisers may want to consider including links to various pages on the site to facilitate the task for patrons.

To make the process sweeter, marketers could consider offering a promotion after comments have been reviewed. For instance, offering free shipping on the next purchase with a code, or taking a certain percentage off the next transaction may be a lucrative plan to garner reviews, drive traffic and ensure click-through rates.