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How to develop and utilize videos on your website By Jim Raposa Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with dreams of going viral. In an interview a few months back, he spoke of his first video, which

Marketing techniques to announce products you’ve added in your store By Jim Raposa When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast ads, get on social media and await the massive crowds. To be fair, that process might get

Keep in touch with existing customers and gain new ones into your hot tub store By Jim Raposa In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and prospects often ask if I have anything in my bag of tricks

How to make Facebook Advertising work for your hot tub business By Jim Raposa Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years marketing on Facebook has become very sophisticated. In 2014, the Gallup organization did a poll showing

Strategies to make your store visible no matter where you’re working By Jim Raposa Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a group of success-minded spa retailers offers six tested concepts that keep them visible and produce revenue.