LUKE Moore has been challenged by manager Tony Mowbray to show Albion fans what he can do.

The 22-year-old completed a permanent move from Villa today in a deal which could be worth £3.5million if he fulfils certain criteria.

Moore, who has penned a three-year contract with a 12-month option in the club's favour, initially moved to The Hawthorns in February, making three starts and seven substitute appearances.

The England Under-21 international never really looked convincing during the club's promotion charge but Mowbray is confident his new signing will come good next season.

"I think he will be happy to start the season afresh with everybody level pegging trying to force their way into the starting line-up as opposed to arriving halfway through when the team were performing and scoring goals," he said.

"I am confident he will develop. He came at a time when the team were scoring freely so he had to be patient and bide his time and when the opportunity came he got sent off. I'm sure now we have achieved the ambition of reaching the Premier League, which I am sure is the reason he joined us, he will show what he can do."

Moore joined Villa as an eight-year-old before graduating through the club's academy, playing a major role and over-shadowing Everton's Wayne Rooney in the 2002 FA Youth Cup Final.

Mowbray knows how difficult it can be for players to leave behind their roots - he did so himself when he left home-town club Middlesbrough after a decade to join Celtic, in 1991.

"It was a big decision but sometimes you know it is the right time," he added.

"You can become stale at the same place with the same routine.

"You can feel at times as if you get taken for granted and you need a fresh challenge.

"My fresh challenge was moving 250 miles north to Scotland and his challenge was moving down the road.

"That makes the move easier for him but he still has to impress his team-mates first and foremost and the the supporters and management and I'm sure he will rise to that challenge."

Moore joined Villa as an eight-year-old before graduating through the club's academy, playing a major role and over-shadowing Everton's Wayne Rooney in the 2002 FA Youth Cup Final.

Mowbray knows how difficult it can be for players to leave behind their roots - he did so himself when he left home-town club Middlesbrough after a decade to join Celtic, in 1991.

"It was a big decision but sometimes you know it is the right time," he added.

"You can become stale at the same place with the same routine.

"You can feel at times as if you get taken for granted and you need a fresh challenge.

"My fresh challenge was moving 250 miles north to Scotland and his challenge was moving down the road.

"That makes the move easier for him but he still has to impress his team-mates first and foremost and the the supporters and management and I'm sure he will rise to that challenge."