Twitter 101: A Complete Walkthrough for Businesses

While Twitter has been around for a while, new businesses join every day. Starting from zero can seem very overwhelming, especially when your competitors already have thousands of followers. An while there’s a lot of information online with tips and tactics, sorting through it all can cause even more confusion.

We’ve put together this helpful Twitter 101 guide for you to get started.

Setting Up Your Account

Let’s start with the basics. You want to make sure you’re getting off on the right foot with your Twitter page, which means properly setting up your account and establishing what your brand hopes to achieve on Twitter. Here’s a look at the process.

Create Your Goals & Objectives

Are you just using Twitter because you think you should? Or do you have something specific you hope to accomplish? Setting clear goals and objectives will make it easier to plan and analyze your efforts. Decide why you want to be on Twitter, and set goals to reach along the way.

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How to Setup Your Account for Success

Setting up a Twitter account is a fairly straightforward process. But at the same time, rushing through it just to get it done can lead to missed opportunities. Take the time to create a Twitter profile that’s visually appealing, engaging and showcases what your brand is all about.

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Twitter Bio Ideas

Twitter profiles don’t have a lot to them. One of the most important pieces however, is your bio. This is often the first part of your profile page people will look at, so you need to make sure it accurately reflects your brand and serves a purpose. Here are some ideas to help get your creative juices flowing.

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Strategizing

Heading into Twitter without a strategy is like getting in your car and driving somewhere new without a map or directions. Sure you might eventually get to where you want to be, but it’ll take much longer and you might hit some roadblocks along the way. Instead, plan out your roadmap for Twitter and develop a strategy to help you reach your destination.

Create a Twitter Marketing Strategy

Step one is to outline your Twitter strategy. This is when you’re going to outline the tactics and strategies you’re going to implement to reach your set goals. What will you Tweet? How will you differentiate your brand from the competition? We cover it all in this Twitter marketing guide.

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Identify Influencers & Accounts to Follow

One of the quickest ways to grow your Twitter following is by working with influencers. Whether it’s directly through a planned campaign or simply engaging with them on a regular basis, getting recognition from established accounts can give your profile a big boost. But first you need to identify who those influencers are. Here’s how.

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Implement & Analyze

Ok, so you have a strategy in place. But a plan is only as effective as it’s implementation. In this section, we’ll go over how to turn your strategy into action, as well as how to analyze your efforts.

Start Sharing Content

Just like every other social network, the content you share on Twitter will determine your success. The challenge is deciding what you want to Tweet. It’s easy to fall into the habit of just Tweeting links to your latest articles or your products. But the best brands on Twitter think outside the box. Here are some ideas to spark your creativity.

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How to Schedule Tweets

Social media can be very time consuming and labor intensive. In order to be more productive, efficient and avoid missing out on opportunities, you can schedule Tweets ahead of time and create a social media calendar. Here’s a look at how you can use Sprout to schedule your Tweets with ease.

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Engage With Influencers & Your Followers

If all your Tweets are broadcasts and promotional, you’re going to turn off your followers. Instead, spend time engaging with your audience by replying to relevant Tweets, asking questions and other interactions that provide value to your followers. Check out this guide to help you along the way.

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Monitor Your Progress & Results

You’ve been Tweeting for a while, but is it working? Take some time to audit your Twitter profile and activity to find out what has been successful and any areas where you’re falling short. The process doesn’t need to take all day. Here’s how you can do a complete Twitter audit in just 20 minutes.