Elements

No-Fear Guide to Scaling Personalized ABM Content

You're thinking that 2019 might be a good time to try out this whole ABM thing. Maybe you need to wrap your brain around the terminology and diagrams and theory, or maybe you want to see what some killer ABM campaigns look like in action. This guide gives you all of that. Sponsored by Uberflip.

There's a lot of information about ABM out there these days: theory, strategy, implementation, and tracking. But a lot of what you've seen and read tends to gloss over the "meat" of your campaigns.

Do you know which "tier" of personalization you need to pursue? Do you know what assets you already have, versus what you need to create? What does killer, personalized content for high-value accounts actually look like?

In this comprehensive guide, you'll learn:

How to gather account-specific, tier-based insights

How to map content to the account-specific journey

Specific ways to create and source a mix of original and curated content

How to craft (and stick with!) a marketing outreach plan

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KEY DETAILS

Release Date: January 7, 2019

Sponsor: Uberflip

Element: Plan

Topic: Account-Based Marketing, Content

Price: FREE

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Uberflip provides marketers with the tools they need to create remarkable content experiences that boost engagement, generate leads, and fuel demand generation—so they can better leverage their content to meet their goals.