Systematic Innovation of Products, Processes, and Services

Dates:Nov 16-20, 2015

This five-day program blends the perspectives of marketing,
design, and engineering into a systematic approach to delivering innovation,
presenting methods that can be put into immediate practice. The goal of this
program is to help participants become systematic about innovation in order to
create value for their businesses and their customers in the globally connected market.

Design
and development projects today face a complex landscape of interrelated
challenges, including technological feasibility, customer desirability,
business viability, and environmental sustainability. This program explores the
process of systematic innovation in product development, business processes,
and service design, with a special focus on the end-to-end design and
development process, beginning with creation and ending with commercialization
and ongoing product/service lead­ership.

The
program introduces a structured approach to design and customer analysis
processes that draws on important trends that have become essential to
successful innovation in today’s businesses: the digitization of all business
processes; the blending of product and service into integrated solutions;
considerations around environmental sustainability; and the use of
globally-distributed teams.

Participants
will learn how to lead these innovation processes in a fluid world where the
best-made assumptions can, and often do, change midstream. Participants will also
have an opportunity to discuss these frameworks and apply them to their own
personal responsibilities and experiences.

The concepts and frameworks covered in this program will enable participants to understand:

Why the process of innovation can be systematic—structured, reliable, and repeatable

When it makes sense for entrepreneurial firms to compete directly with established firms

How to evaluate market opportunities and identify customer needs in a systematic way

What actions you must take to capture some of the value you create with new products and services

How to structure an effective concept development process

How design iterations, project milestones, and reviews can be used to manage a staged or spiral process

How products and processes can be designed for environmental sustainability

How design of services differs from new product development

What is the impact of Generation Y employees on the creative process

Systematic Innovation of Products, Processes, and Services is for people whose jobs are to create new products, new business processes, and new services, including, but not limited to:

VP of Product and Service Management

Business Development Manager

Director of Technology

Director of Process Engineering

Design Director

Development Manager

Director of Product and Service Marketing

Development Engineering Manager

Director of Product Engineering

Innovation Manager

Engineering Manager

Director of Industrial Design

Director of Product and Service Development

Director of Process Quality

VP of Product Planning

The program is suitable for individuals, for teams of two or three, or for a complete program or service development team.

Please note that faculty are subject to change and not all faculty teach in each session of the program.

Pierre Azoulay joined the MIT Sloan School faculty in July 2006. In his research, he investigates how organizational design and social networks influence the productivity of R&D in the health care sector. Currently, he is studying the impact of superstar researchers on the research productivity of their colleagues in the academic life sciences. He is also interested in the topic of academic entrepreneurship, having recently concluded a major study of the antecedents and consequences of academic patenting. In the past, he has researched the outsourcing strategies of pharmaceutical firms, in particular the role played by contract research organizations in the clinical trials process. He teaches courses on strategy and technology strategy.

Professor Azoulay is also a faculty Research Fellow at the National Bureau of Economic Research. From 2001 and 2006, he was Associate Professor of Management at Columbia University's Graduate School of Business.

General Motors Leaders for Global Operations Professor of ManagementProfessor of Management Science and Engineering SystemsCo-Director, System Design and Management Program

Steven D. Eppinger has created an interdisciplinary product development course at the MIT Sloan School of Management, in which graduate students from engineering, management, and industrial design programs collaborate to develop new products. He also teaches MIT Executive Education programs in the areas of product development and complex project management. From July 2004 through June 2009, he served as deputy dean of MIT Sloan, and was acting dean from July 2007 to October 2007. From 2001 to 2003, he served as faculty co-director of the Leaders for Manufacturing (LFM) and the System Design and Management (SDM) programs. He served as co-director of the Center for Innovation in Product Development from 1999 to 2001. Before joining the MIT faculty in 1988, he worked as a machinist, a manufacturing engineer, a product designer, and a consultant in both prototype and production operations.

Eppinger's research efforts are applied to improving product design and development practices, with a focus on organizing complex design processes to accelerate industrial practices. He is a pioneer in the development of the widely used Design Structure Matrix (DSM) method for managing complex system design, which is applied primarily in the automotive, electronics, aerospace, and equipment industries. His current research explores the emerging practices of globally distributed product development processes.

In addition to coauthoring a leading textbook entitled, Product Design and Development (fourth edition, 2008), he has authored more than 50 articles in refereed academic journals and conferences. In 1993, Eppinger received both the MIT Graduate Student Council Teaching Award and the MIT Sloan Award for Innovation and Excellence in Management Education. He received the ASME Best Paper Award in Design Theory and Methodology in 1995 and again in 2001.

Eppinger lectures regularly for international corporations and in executive education programs, and has consulted for or conducted research with more than 100 firms. He serves on the advisory boards of several technology-based small businesses, on the editorial boards for a number of academic journals, on the research advisory council of the Design Management Institute, and on the advisory board of directors of the Society of Concurrent Product Development.

Ray Reagans studies the origin and influence of social capital on knowledge transfer, learning rates, and overall team performance. More specifically, he examines how demographic characteristics such as race, age, and gender affect the development of network relations and considers how particular network structures affect performance outcomes, including the transfer of knowledge among individuals and the productivity of research and development teams.

Mark Hyman, Jr. Career Development ProfessorAssociate Professor of Marketing

Catherine Tucker is the Mark Hyman Jr. Career Development Professor and Associate Professor of Marketing at MIT Sloan. Her research interests lie in how technology allows firms to use digital data to improve their operations and marketing and in the challenges this poses for regulations designed to promote innovation. She has particular expertise in online advertising, digital health, social media and electronic privacy. Generally, most of her research lies in the interface between Marketing, Economics and Law. She has received an NSF CAREER award for her work on digital privacy and a Garfield Award for her work on electronic medical records.

Tucker is Associate Editor at Management Science and a Research Associate at the National Bureau of Economic Research. She teaches MIT Sloan's course on Pricing and the EMBA course Marketing Management for the Senior Executive. She has received the Jamieson Prize for Excellence in Teaching as well as being voted "Teacher of the Year" at MIT Sloan. She holds a PhD in economics from Stanford University, and a BA from Oxford University.

Sample Schedule—Subject to Change

DAY 1 SAMPLE

08:00AM - 09:00AM

Breakfast

09:00AM - 10:30AM

Introduction to Innovation Processes

11:00AM - 12:30PM

Technology Strategy

12:30PM - 01:30PM

Luncheon

01:30PM - 05:00PM

Design Thinking Skills and Systematic Innovation

DAY 2 SAMPLE

08:00AM - 09:00AM

Breakfast

09:00AM - 10:30AM

Customer Needs Analysis Methods

11:00AM - 12:30PM

Systematic Creativity Methods

12:30PM - 01:30PM

Luncheon

01:30PM - 05:15PM

Market Strategy

05:15PM - 07:00PM

MIT Campus Tour

DAY 3 SAMPLE

08:00AM - 09:00AM

Breakfast

09:00AM - 10:30AM

Design for Environmental Sustainability

11:00AM - 12:30PM

Design of Services

12:30PM - 01:30PM

Luncheon

01:30PM - 05:00PM

Capturing Value from Innovation

DAY 4 SAMPLE

08:00AM - 09:00AM

Breakfast

09:00AM - 10:30AM

Development Process Strategy

11:00AM - 12:30PM

Product and Service Leadership

12:30PM - 01:30PM

Luncheon

01:30PM - 05:00PM

R&D Organization and Leadership

06:00PM - 08:00PM

Reception and Dinner

DAY 5 SAMPLE

08:00AM - 09:00AM

Breakfast

09:00AM - 10:30AM

Managing Complex Technical Projects - DSM Methods

11:00AM - 12:30PM

Staged vs. Spiral Development

12:30PM - 01:30PM

Luncheon

01:30PM - 02:30PM

Technology and the Future of Design- Process and Culture

02:30PM - 03:00PM

Program Conclusion

The Design Structure Matrix: Helping to See Complexity in Systems

Many global business organizations develop and manage complex systems with multiple interacting parts. In an effort to become more effective, efficient, and profitable in the face of growing complexity, businesses seek process innovations that help them streamline their systems. Perhaps that's why the design structure matrix (DSM), originally developed in the 1970s to model design problems and used at MIT since the 1990s to research system complexity, has become a powerful tool for developing products and systems. In their recent book, Design Structure Matrix Methods and Applications, MIT Sloan's Steven Eppinger, and co-author Tyson Browning, show how DSM analysis helps companies streamline the process of product and system design.

Will Risk Result in Reward for Boeing's Dreamliner?

The Boeing 787 Dreamliner has been making headlines since it was introduced to the public in 2003. Unfortunately, recent headlines have not been good. Boeing's manufacturing decisions for their leading-edge airplane present a good case to examine when considering outsourcing versus vertical integration. As MIT Sloan Senior Lecturer Donald B. Rosenfield asks in his class, Developing a Leading Edge Operations Strategy, "How much supply risk is too much?"

Webinar: Systematic Innovation by Design with Steven Eppinger

Catherine Tucker Analyzes the Boundaries of Privacy in a Connected World

Examining the trade-offs inherent in privacy policies might not seem like the kind of study a marketing professor would normally pursue. But Tucker, who recently received tenure at MIT Sloan, has established a niche in her profession as an expert on the adoption of technology, and the ways those technological changes relate to marketing and privacy issues. "The digital world has transformed how we do marketing," Tucker says. As a result, she notes, marketing is increasingly data-driven, and increasingly contentious.

Now suppose someone said you could accomplish these assignments by drawing a simple square chart on a piece of graph paper. No need for buggy software systems, labyrinthine flow charts or bloated Venn diagrams. Sound appealing? Welcome to the world of Design Structure Matrix (DSM) modeling.

The Future of Engineering Design: Eppinger Keynote Speech

MIT Sloan Professor Stephen D. Eppinger shares his perspective on the future of engineering design and the key trends affecting engineering design processes, engineering organizations and engineering culture. Dr. Eppinger discusses the implications these changes have on the engineering design profession, on the ways we must develop engineers today, on the kinds of jobs that engineers will have in the near future, and the challenges of engineering leadership.

Eppinger New Book Release on DSM Methodologies

Design structure matrix (DSM) is a straightforward and flexible modeling technique that can be used for designing, developing, and managing complex systems. DSM offers network modeling tools that represent the elements of a system and their interactions, thereby highlighting the systems architecture (or designed structure). Its advantages include compact format, visual nature, intuitive representation, powerful analytical capacity, and flexibility. Used primarily so far in the area of engineering management, DSM is increasingly being applied to complex issues in health care management, financial systems, public policy, natural sciences, and social systems. This book offers a clear and concise explanation of DSM methods for practitioners and researchers.

The 2012 International DSM Conference

Dependency and Structure Modelling (DSM) techniques support the management of complexity by focusing attention on the elements of a complex system and how they are related to each other. DSM-based techniques have proven to be very valuable in understanding, designing and optimizing complex systems, including: product architectures, organizations and processes.The International DSM Conference provides a platform for practitioners, researchers, and developers of DSM-related tools to exchange experiences, discuss trends and showcase results and tools.

Mental Models, Economics and Benefits of Experimentation

"Reject the first idea or concept that comes to your mind." A quote from professor Steven Eppinger's Product Development class challenges the mental model and popular principal of getting it right the first time in product design and innovation.

Mariusz A:
The experience was outstanding with a lot of case studies, simulations and team work. The faculty has a deep experience in real life problems and is focusing on important trade-offs that are crucial for successful product development process. The applicability of the gained knowledge in the manufacturing company is outstanding.

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 25, 2014

Sasheendran V:
The program was very useful. The concepts were delivered in a crystal clear manner which could be used in our organisation

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Jean De S:
The course is very immersive, and have a focused contente. Certainlly all information can be applied with almost zero customization in any company

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Kevan S:
Great content and great presentation. Instructors were energetic and engaging. Loaded full of methods, insights and frameworks that are applicable across industry and function.

Sundar P:
Wonderful and insightful program. Would have liked to balance the with a little more application time.

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Mayank S:
This program has been one of the eye openers for me. I am all geared up for going back to my organisation and doing some Innovation.

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Martin H:
Great faculty, great content. A must if you are looking into understanding to improve your processes, services and products.

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Andrew P:
I greatly enjoyed the session. It brought very keen insights into the process structure of innovation, leadership and change. I would highly recommend this session.

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Date Attended:
Nov 3, 2014

Date Reviewed:
Nov 7, 2014

Venkat K:
Extremely well packaged course!! The course has been orchestrated and delivered very well with the participants being exposed to several opportunities for the innovation and improvement all the way from the Opportunity identification phase to final development and deployment of the product.
Steve E, the Guru of Green Design is truly outstanding well supported by host of the other faculties..

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Course Details

MIT Sloan Alumni Discount

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