Tag Archives: local news

For the past two weeks, CTV Montreal has had an additional hour of local news on weekdays. First announced in June, the new newscasts precede the usual 6pm news on most CTV stations, including Montreal’s.

Two weeks after they launched on Aug. 28, I’ve watched several of them and can start to piece together a picture of what they generally look like, and the strengths and weaknesses of the format.

It’s a new dawn in local television. CTV Montreal has a new 5pm weekday newscast, City Montreal is preparing to launch evening news at 6pm and 11pm, and ICI is getting an infusion of cash thanks to OMNI’s successful bid for mandatory distribution at 12 cents per month per subscriber.

But while the new investments are great news for people who like local television (and, indirectly, people like me who like writing about it), there’s a big loser in this that isn’t getting discussed much: community television. The additional money going into local news is coming straight out of their pockets.

Let’s not talk TV

When the CRTC announced it was undertaking a long consultation process it called Let’s Talk TV, proponents of non-profit community television were excited about the prospect of finally bringing their issues to the forefront. A complaint from the independent group ICTV against Videotron’s community channel was in progress (the commission would later find that MAtv had failed to respect its licence conditions in terms of giving enough access to people from the community). And there was a growing opinion that community channels were not fulfilling their mandate.

The Canadian Association of Community Television Users and Stations and other groups filed complaints about other television providers that they felt were doing the same things to their community channels, ignoring their commitments to community access and using their funds to produce professional broadcasts and give side jobs to people affiliated with the company.

But the Let’s Talk TV process didn’t talk much about community television, and when it led to its first decisions in January 2015, the commission decided to kick the can down the road on community television, announcing it would begin a separate process to consider that. And that process would also include discussions of local news.

As expected, a review of the community television process was hijacked by discussions of local commercial television. People were more concerned about whether their local station would stay on the air or how long their local newscast would be than how their local Rogers TV or Shaw TV would be funded.

Provider TV

Let’s step back a bit and look at what community television is and has become in Canada.

Since 1971, the CRTC has required cable television providers to support community channels. Back then, television equipment was very expensive, very large and hard to obtain and operate. Community access was the only way many people could see themselves on television and communicate with the public through video. Cable companies would set up studios at their head ends and let people from the community broadcast on a special channel they set up.

Since the turn of the millennium, the situation has changed. Getting access to equipment isn’t the biggest problem — as the CRTC says, “many Canadians now carry an HD camera in their pocket in the form of their smartphone” — editing can be done on a home computer, and distribution is much easier thanks to YouTube and other free online services.

Instead, over the past decade, the issue has been more about money.

All cable television providers are required to spend 5% of their gross revenues on Canadian programming, but most are allowed to redirect some of that money to a community channel rather than simply hand it over to a fund like the Canada Media Fund. Most large terrestrial television providers do this because it allows them to keep control of that money, create a service that’s seen to do a public good, and provide added value for subscribers.

Critics might point out some other benefits, such as billing yourself for Internet access and providing side jobs for your employees. (The CRTC limits such overhead costs, but there isn’t a bright line that says you can’t be a supplier to your own community channel.)

Since 1991, the amount of money allowed to be redirected to community channels has been capped at 2% of gross revenues. Though there were many exceptions (small cable companies could devote the full 5% to a community channel, and companies that offered community channels in each official language could devote 2% to each one).

It might not seem like much, but when you have more than a million subscribers paying more than $50 a month, that’s a million dollars a month right there going to community TV.

As budgets for community TV grew, and technology advanced, they started to get more ambitious in terms of programming. Some even started broadcasting professional sports until the CRTC put a stop to that. (The ban doesn’t affect junior sports, and many junior hockey league matches are still broadcast on community channels.)

Community television is in an odd place because on the one hand it’s supposed to be volunteer-driven but on the other hand it’s required to spend money on programming. The pressure has always been there to keep the cable-access stuff to a minimum so more popular professional-looking programming can entice people to buy or keep their cable subscriptions.

And there was the added benefit of using community channel money to benefit related productions and personalities. Bell’s TV1 had shows linked to The Amazing Race Canada, the Much Music Video Awards, the Montreal Canadiens, The Social and eTalk. Videotron’s MAtv had side projects for such Quebecor personalities as Sophie Durocher, Louise Deschâtelets and Dominic Arpin.

This is a big part of the reason why CACTUS and others wanted community television taken out of the hands of big cable providers and put into the hands of non-profit community groups. But the CRTC has repeatedly resisted that effort, believing that the cable companies have the best resources available to provide high-quality community programming on a sustainable basis.

“Flexibility”

In 2010, the commission decided to freeze contributions to community channels. It found that the amount of money going to community television had almost doubled in a decade, and “although the Commission acknowledges that various metrics can be used to evaluate the success of community channels, it nonetheless considers that overall viewing to community channels remains modest relative to the growth in contributions to this sector.” Rather than cut the funding down, though, it decided to freeze it. Existing television providers would be capped at their 2010 levels until those dropped to 1.5% of revenues, and then they would stay at 1.5%.

But the bigger blow was their decision to allow distributors the “flexibility” to redirect funds from community channels to their affiliated local stations to spend on local programming. For Canada’s five largest cities (Toronto, Montreal, Vancouver, Calgary and Edmonton), that redirection could be 100%, since the CRTC believed that people in those areas “have access to many media sources on television and radio, as well as online and in print, that provide community reflection.” For smaller areas, at least 50% of that money would still need to be spent on community television.

By the CRTC’s estimate, $65 million a year could be redirected from community channels to local stations owned by the major vertically integrated companies.

But what about independent stations? Where do they get additional money?

To help out most of them, there was already a fund called the Small Market Local Production Fund, funded by Canada’s satellite TV providers. The CRTC transformed that into the Independent Local News Fund, adjusted its admission criteria to include larger-market stations like CHCH in Hamilton and the V stations in Quebec and Montreal (while excluding small-market stations owned by the media giants), and required cable companies to contribute into the fund. Everyone kicks in 0.3% of revenues to support independent stations.

So in the end, all independent stations get extra money from this fund, and non-independent stations get funded through TV providers who share the same owner.

News pro quo

In exchange for the extra money, there were new requirements for local stations:

In addition to the amount of local programming they have to air each week (still set at 14 hours for major-market stations and 7 hours for smaller ones, with some exceptions), they must air a certain amount of locally reflective news programming as well — six hours in large markets, three in smaller ones.

There’s also a financial requirement for investment in local news: 11% of gross revenues for local television stations must be devoted to locally reflective news. (This number, proposed by the three English networks, is based on previous spending on local news.)

For community stations, even though they got less money, there were stricter regulations imposed to ensure that the money they did get was spent correctly:

Starting this year, cable companies must spend 60% of their community channel allocations on direct programming expenses. That rises in increments and reaches 75% after 2020.

Diverse citizen advisory committees are required in Canada’s five largest markets.

Rules on what qualifies as access programming have been tightened to stress that the community member that initiates a project must have creative control, and “is neither employed by a (TV provider) nor a media professional who is known to the public or who already has access to the broadcasting system.” They also can’t profit from the show (by turning it into a de facto infomercial for their business, for example).

Videotron cut the budget of MAtv by 25%, reflecting the drop of the maximum deduction from 2% to 1.5%. (There hasn’t been an announcement of any redirection of funds to TVA stations.) The cuts meant the cancellation of Montreal Billboard, a weekly series featuring interviews with local community groups. MAtv director Steve Desgagné told me the decision to cut that program was strictly budgetary.

Bell made serious cuts at its TV1 community channels, which operate in Toronto, Ottawa, Montreal and Quebec City. It declined to provide specifics when I asked.

The result

It’s hard to evaluate the impact on community television by looking at programming, because much of that programming is short-term projects. But you can expect less programming, and especially less of the non-access local programming produced directly by the cable companies, particularly in the larger markets, as a result of these changes.

On the TV side, Bell’s CTV and Rogers’s City have both announced new expansions of local news, both to make use of these new funds and to meet the new locally reflective news requirements. Global has been non-specific about how it’s using the additional money.

What definitely won’t change is the strongly held belief among supporters of community television that cable access needs to be less cable and more access.

Details are scarce. There’s no launch date more precise than “fall”, no indication of how many jobs are being added, nor what the programming strategy is for these newscasts. The press release doesn’t even say how long they are (CTV PR confirms to me they will be an hour long).

For the Prince Albert and Yorkton stations, CTV clarifies that they will rebroadcast the 5pm news from the larger Saskatoon and Regina markets, though those newscasts will have elements of Prince Alberta and Yorkton local news.

The new newscast will be an expansion of the existing 6pm shows. Vancouver, Calgary, Red Deer, Edmonton, Lethbridge and CTV Atlantic already have 5pm local newscasts.

CTV Two stations appear to be unaffected by this announcement.

I asked CTV what we could expect these newscasts to look like, how they would differ from the 6pm newscasts, and how many jobs we can expect to see added. All I was told in response is that more details would come at a later date.

Rogers Media just announced it is adding local evening TV newscasts at 6 and 11pm to City stations in five more markets in Canada — Vancouver, Calgary, Edmonton, Winnipeg and Montreal. (Toronto already has them.)

The new CityNews newscasts in Edmonton and Winnipeg will start on Sept. 4, and the rest in winter 2018.

The newscasts will each be one hour long and seven days a week. Details are a bit sketchy at this point and no talent has been announced. I’ve asked how many new jobs this will mean and will update when I hear back.

Rogers has confirmed to me that local Breakfast Television broadcasts will remain in markets that already have them (Edmonton and Winnipeg are the ones that don’t), so this will be a net increase in local programming. But since the evening newscasts would meet the CRTC-required 14 hours a week of local programming in major markets, Rogers could in the future decide to cancel BT or make it non-local and still meet its licence obligations.

The decision to add local newscasts comes on the heels of a few recent CRTC decisions on television policy. First, major vertically-integrated companies were given the flexibility to take money away from community television channels and redirect it to their own local commercial TV stations. Rogers is among those to have made major cuts to community TV, and CityNews is being improved with this money from Rogers cable customers.

The second is a new requirement for locally reflective news programming, issued as part of licence renewals that take effect on Sept. 1 (six hours a week in large markets, three hours in other markets). Rogers’s existing Breakfast Television and Dinner Television programs (and certainly its radio-on-TV programs) doesn’t have much of that (BT Montreal has a single news reporter), and so it decided to take the plunge into evening newscasts, where it will go up against CTV, Global and CBC in all of these markets.

The only station not getting a local newscast is City Saskatchewan, which is actually a cable channel that’s officially licensed as an educational broadcaster.

There aren’t many details on content, but there will be sports content from Sportsnet and stories from Rogers’s magazines including Maclean’s. It’s unclear how much national multi-market content will be used.

Corus Entertainment, which owns Global TV, and Rogers Media, which owns City TV, have each decided that in light of recent changes in local television policy, they are willing to accept the requirement that their stations in Montreal produce the standard 14 hours per week of local programming, and have withdrawn requests that their quota be reduced to 10 or seven hours a week.

Bell Media proposed no such changes for CFCF-DT, which is the market leader in the city and whose local newscasts often have a market share above 50%. But even the #1 broadcaster warned about the failing business model of local television, and said that for its network “at this time, we can only commit to the current local programming requirements and even these regulatory minima may need to be revisited once the Commission’s decision on local programming is released.”

Normally, television stations in “metropolitan” markets of more than 1 million people are required to broadcast 14 hours of local programming every week, while stations in smaller markets are required to broadcast seven.

While it’s still early to judge something so new, after watching a few episodes of the newscast, I think I can at least evaluate Global’s promise of “more local news gathering”, at least as far as it concerns those newscasts:

It’s total bullshit.

The amount of local news gathering is about the same on weekends. What’s different is that it’s now presented by an anchor who has at best a vague understanding of the local market. Not that one is necessary for most of the show because after the first 10 minutes or so it stops reporting on local news.

Let’s break down the newscasts to explain this.

The show starts with the usual teasers and an announcer saying “From the Global News Centre, the Evening News with Kris Reyes.”

Global’s use of green-screen virtual sets means Global can make Reyes appear to be anywhere just by inserting the word “Montreal” behind her in a computer.

The same goes for the Montreal skyline inserted behind her at the desk when she presents more local news. It almost looks like she’s in the Global Montreal studio.

Coming back from the first commercial break, the background changes. Suddenly she’s in front of a control room that has lots of screens but no people. I don’t think it’s a coincidence that this corresponds to the part of the local newscast devoid of local news. Putting Reyes in a generic could-be-anywhere set allows Global to produce part of a newscast filled with national and international news and copy-paste it into local newscasts across the country.

This is similar to what they’ve done with the Morning News, which goes back and forth between local and national segments.

Another commercial break and we’re back to the Montreal cityscape, and an usual sight for Global, the weather presenter sitting at the anchor desk. This wasn’t possible before because the weather presenter has been in Toronto for years. Moving the anchor there too means they can be seen on camera together instead of in a double box.

Judging by the radar maps used, the weather segments appear to be recorded 1-2 hours before the newscast. That’s not much worse than before — because the weatherman was shared with Global Toronto, they were prerecorded before this change too. And weather forecasts don’t change that much in an hour (says the guy whose newspaper includes weather forecasts which, by the time anyone reads them, are at least 12 hours old).

Back to Generic Set, and Reyes introduces Megan Robinson doing the sports roundup. Previously, Global Montreal’s local newscasts didn’t have sports segments because they didn’t have sportscasters. (They’d do quick highlights of local games, but that’s about it.)

Of course, the Blue Jays are the top story. Even though Michael Sam had made history the previous night in an Alouettes game, neither Sam nor the game made the Aug. 8 sports roundup. But you’ll be happy to know that they got in a roundup of the Shaw Charity Classic golf tournament in Calgary.

After more time-filling news stories from elsewhere, Reyes does a goodbye that seems to be carefully generic so it can be copy-pasted anywhere. Heck, they could just rerun the same clip at the end of every newscast every day. She might not be wearing the same dress next time, but if viewers haven’t spotted all the other trickery going on, they probably won’t notice that.

Finally, a 30-second collection of cityscape videos that appear to have been taken in the spring because people are wearing sweaters and winter jackets, we’re off to Global National.

The first newscast had two packaged reports from local reporters. I found this suspicious because normally there aren’t that many local resources available on weekends. Sure enough, the next weekend it was down to one local reporter.

Even with those two local reporters, the total amount of local news represented only six minutes of the local newscast. If you add the weather segments, which are also done out of Toronto, it goes up to 10.5 minutes. Add the 30-second cityscape montage to close the newscast (looks like the timing was off for the first show), and it’s 11 minutes, out of a 22-minute newscast.

Production-wise, the newscast went smoothly (aside from being a bit short). There were no technical errors or awkward silences or glitches that I could see. Having the newscast anchored out of Toronto didn’t seem to be that noticeable, except for the changing backdrops and the awkward pronunciations of French names and the use of terms like “Honoré Mercier” (for the Mercier Bridge) that are dead giveaways that someone isn’t from around here.

Day 2, 3…

For the first late newscast, it was much of the same, except that the sports segment began with a roundup of that night’s Montreal Impact game. A 22-second roundup. Followed by a minute and 20 seconds on the day’s Toronto Blue Jays game.

Day 2, the evening news started four minutes late because of golf, but still finished on time. The evening news sports segment consisted entirely of highlights of the Blue Jays game. At 11pm, it also included PGA golf and the Shaw tournament, and ran through a list of Quebec athletes who won medals at the Parapan Am Games in Toronto.

The second weekend is, I’m assuming, more representative of what we should expect from this newscast. I watched the Aug. 15 6pm newscast with a stopwatch and broke it down. Those elements in bold are local stories:

0:00-0:43 Intro

0:43-3:00 Billy Shields on missing man

3:00-3:24 Accident brief

3:24-3:42 Lane closures brief

3:42-4:34 Horses brief (SOT)

4:34-4:58 PKP wedding brief

4:58-5:36 Roosh V Toronto brief

5:36-6:47 Weather short-term forecast

6:47-7:40 Slide the City brief (SOT)

7:40-8:06 Promos

8:06-10:25 Commercials

10:25-11:08 Trudeau on the campaign trail

11:08-11:38 Fires in western Canada

11:38-13:29 California drought/fires

13:29-15:05 Beijing explosion

15:05-15:35 Promos

15:35-18:21 Commercials

18:21-21:27 Weather forecast

21:27-24:26 Sports with Anthony Bruno

24:26-24:43 Promos

24:43-27:53 Commercials

27:53-29:30 Straight Outta Compton story from Florida

29:30-30:00 Outro

Added up, this amounts to five minutes and eight seconds of local news. Add in the four minutes and 17 seconds of local weather, and you have 9:25 total in that half hour. Another 8:15 were commercials, 2:36 consisted of promos and the goodbye, 2:59 on sports, and the other 6:45 were national and international news stories. Broken down percentage-wise:

17% local news

14% local weather

10% sports

9% promos and filler

22.5% national and international news

27.5% commercials

When there’s more national and international news than local news, you wonder if it can really be called a local newscast.

Saturday’s late newscast was about the same, though it included a story about Michael Sam leaving football again. The story, whose original reporting consisted of a Skype interview, was reported by Jennifer Tryon out of Toronto.

If only all local news could be reported that way.

“Innovation”

This outsourcing of local news is just the latest step in a long process of saving money by centralizing work for small local stations. Even before the change, evening and late-night newscasts were produced in another city, with a weather presenter in Toronto and only local journalists and the local anchor in Montreal. And even before the change, much of these half-hour local newscasts, especially on weekends, were filled with reports from other Global markets or foreign news services.

And though the union has protested the whole way, the last time the Canadian Radio-television and Telecommunications Commission looked at it, it passed on the opportunity to conclude that Global was no longer producing local programming.

Does the location of the anchor make much of a difference here? We might see the commission be forced to re-evaluate the situation. But it’s hard not to think the boat has already sailed here.

On one hand, Shaw Media is a private company, so it can do what it wants. If it wants to treat local news this way, it can. If it believes that copy-pasting prerecorded segments in Toronto results in a better product than a live local newscast made in Montreal, it can do that.

But on the other hand, it’s trying to sell us on the idea that it’s adding local newsgathering resources when it’s not, and more importantly it’s pretending to the CRTC that this constitutes 30 minutes of local programming when less than a third of it is in any way local.

I understand Shaw’s motivation. The late-night and weekend newscasts have poor ratings. (There wasn’t exactly any protest online when this change happened, because so few people were watching anyway.) And it is adding some resources, including a soon-to-launch noon local newscast.

But I don’t like being deceived, especially by journalists. And so much of this new system seems designed to deceive us into thinking that this is a local newscast when at best it’s half that. If you’re going to anchor a Montreal newscast out of Toronto, just be straight with us instead of using TV magic to try to hide it.

I get that local news doesn’t pay. But local programming is what broadcasters are expected to provide in exchange for the privileges that come with having a television station. If Global doesn’t want to do local news here, maybe it should consider some other form of local programming, or just offer the airtime to community groups that can offer something that truly reflects Montreal.

Because having a Toronto anchor introduce a story from Calgary and calling it local Montreal news is an insult to our intelligence.

The Toronto-produced Evening News and News Final air at 6pm and 11pm, respectively, on Saturdays and Sundays. The weeknight News Final will be similarly moved to Toronto starting in September. Global News at Noon starts Aug. 27.

News at Noon begins

Today was the first episode of News at Noon, a new half-hour local newscast that is produced out of Montreal. Jamie Orchard is the permanent host, but Camille Ross took over those duties today while staff is shuffled because of vacations.

The show had about what you’d expect from a noon newscast: two live hits from reporters in the field (morning reporter Kelly Greig and evening reporter Tim Sargeant), a packaged report from the previous night, and some briefs.

Global Mtl’s first News at Noon: 2 live hits, 5 local briefs with live video + 2 without, 1 package from last night, 1 pack from Alberta.

I won’t do a detailed breakdown because I suspect the first show might not be representative of what we should expect on a regular basis. I’ll wait until a future date to give this a more thorough evaluation. But it followed a formula similar to the weekend newscasts, with the first half of it local news and weather and the second half mainly national news and packages and video from other Global stations, particularly in western Canada.

Two of the briefs dated to Saturday, which is a bit of a stretch for a Monday noon newscast. Worse, Global failed to send a camera to the Péladeau-Snyder wedding in Quebec City, so it relied on TVA footage, photos posted to social media and file video of the couple attending Jacques Parizeau’s funeral instead.

Despite all this, it went better than I expected. The production was smooth and it felt more live and local than the stuff I’d been watching on the weekend. We’ll see if they can keep that up.

I don’t know what hope this newscast can have against CTV News at Noon, which has far more reporting resources and viewer loyalty. But it’s better to have this than not to have it.

It’s Upfront Week in Canada, where the big TV networks show off their fall schedules to advertisers and hype their newly acquired programs (most of which come from the U.S.)

Shaw Media’s announcements included the usual hype for new shows (The Muppets!), but also a change in late night: It has picked up the Canadian rights to the Late Show with Stephen Colbert, which airs at 11:35 p.m. on CBS. (Rogers had the Canadian rights to the Letterman Late Show, and it aired on OMNI.)

So Global changed its plans. The late-night news in B.C. (including Okanagan), Toronto, Montreal, New Brunswick and Halifax will be 35 minutes, and Montreal is instead getting its Evening News expanded to an hour, plus a new half-hour noon newscast.

Strategy

Having the Evening News start at 5:30pm instead of 6 is an interesting idea, and probably a good one since it takes the first half of the newscast out of direct competition with CTV. Even more so since CBC is cutting its evening news to half an hour starting at 6 this fall. Global will be able to claim it’s first with the news every evening.

But the station has also tried this before. In 2000 (back when it was Global Quebec), it introduced a newscast at 5:30pm anchored by Jamie Orchard that led into another 6pm newscast co-hosted with Jonathan Freed.

It lasted two years.

Here’s how the news director of the time, Ward Smith, described it to the Gazette’s Basem Boshra in 2002:

I wouldn’t say it was a bad idea. But we were spending so much of our budget on a time when people just weren’t home to watch. (And in putting on an hour-long newscast) we were all over the map. We were creeping into national and international news and stepping on (host of Global’s 6:30 p.m. national news show) Kevin Newman’s toes. Now, with us coming out swinging at 6, doing what we do best — covering news throughout Quebec – and Newman coming on at 6:30 with the national and international news, we can deliver a seamless, solid hour that gives viewers everything they need in terms of the day’s news.

Has the situation changed in the 13 years since? Are more people home by 5:30pm now? Is there more content to fill a local newscast without stepping on the toes of Global National?

The addition of a noon newscast is very interesting. I’m told it will be locally produced, and there will be hires (including a lineup editor and videojournalist), but the details (including an anchor) aren’t being announced publicly yet. I hope to get some more details in the coming weeks.

Either way, Global was already the English-language station that was (technically) producing the most local programming in Montreal, and these changes will increase that number to five hours every weekday and 27.5 hours a week. CTV is next at 16 hours, then City at 15.5, then CBC at 11 (whether it stays there depends on whether you consider CBC Daybreak on the TV as local programming).

The scheduling conflict was obvious the moment Bell Media announced last December that it was picking up Sunday afternoon NFL games at 4pm from City: If the games go from 4pm to 7pm (or 7:30pm), then the 6pm local newscast is going to have to move, at least in the eastern part of the country.

On Thursday, as Bell Media did its upfront presentation to advertisers in Toronto (you can see the fall primetime schedule here), we got some details of what’s going to happen: The Sunday evening newscast won’t be cancelled, but it will be chopped to half an hour and pushed to 7:30pm, sandwiched between the NFL game and the 8pm airing of ABC’s Once Upon a Time.

That’s the case in the eastern time zone, at least. In Atlantic Canada, there’s no conflict because the NFL games will air on CTV Two, which doesn’t have Sunday evening newscasts. In the Central time zone (Manitoba, and Saskatchewan in the winter), the news will air for half an hour at 6:30pm (the Sunday evening newscast is already half an hour long in these areas). And in Mountain and Pacific time zones, since the game ends at 5:30 and 4:30pm respectively, the evening news is unaffected.

This schedule only takes effect during the NFL season. The first disrupted Sunday is Sept. 4, and the last will be at the end of January. (Early playoff rounds also conflict, but the Super Bowl airs in primetime, so it won’t bump local news.) After that, the schedule returns to normal and the news goes back to being an hour at 6pm.

The Sunday evening newscast has some special features to fill that hour of time on what is usually a slow news day. Sunday Bite and Power of One could just take a break for five months, be moved to other days or be shortened and integrated into the shorter newscast.

One of the consequences of this move in Montreal is that it leaves only Global with a 6pm local newscast on Sundays during the NFL season. (CBC doesn’t have a 6pm newscast Sunday because that’s when it airs movies.) The station might take advantage by putting its best foot forward on those Sunday evenings in a bid to attract more viewers for the rest of the week.

Please make better Canadian Super Bowl ads

Super Bowl Sunday is the one day of the year where Canadians actually want to watch U.S. ads, because of the hype around them. But while some U.S. advertisers also buy ads on CTV’s simulcast, many don’t, and we get much lower quality ads as a result. CTV’s heavy rotation of promo ads for its programs have also been frustrating viewers with their repetitiveness.

So we have a contest, whose rules haven’t been defined yet, but whose prize seems to be a free ad during the Super Bowl in Canada.

It’s unlikely to reverse the tide. Even if there’s one ad that Canadians would want to watch — and there have been some in recent years — and the U.S. commercials are posted online within seconds of their airing (and often well before that), most Canadians who care still prefer to watch the U.S. commercials live.

NFL games normally go three hours, and sometimes longer, so basic math suggests that airing games at 4pm on Sundays means those games will still be going at 6pm. But Bell Media couldn’t say right away what would happen to 6pm local newscasts on Sundays.

“The specific programming plan is evolving, but we have every intention of meeting our local news obligations in eastern Canada,” was the response from Bell Media when I asked about the Sunday newscasts.

CTV stations in large markets like Montreal and Toronto are required to air 14 hours of local programming a week. Currently, they air about 16 hours a week of local news, so they could cancel Sunday newscasts and still meet their CRTC obligations. Because the CRTC requirement doesn’t distinguish between original programs and repeats, they could also cheat by repeating an evening newscast the next day at 6am. (Global Montreal did this every weekday before the launch of Morning News. CTV also does this in some markets.)

Not having Sunday evening news wouldn’t be the end of the world. They could do like CBC and just have a late-night newscast on Sundays. City Toronto, which airs NFL football at 4pm on Sundays, cancels the evening newscast when it airs those games.

Moving the news to another time would be tricky, though. They can’t make it earlier without bringing it all the way back to noon. Pushing it an hour later might work, but ask any fan of 60 Minutes how often the 4pm football game ends before 7pm. CTV also airs primetime shows at 7pm. Right now that’s when it airs ABC’s Once Upon a Time.

Making this even more complicated is that the NFL season is only 17 weeks long, running from September to early January. So they might have one schedule for the fall and another for the rest of the year.

They have a few months to figure it out. The change takes effect with the 2014-15 season which starts in September.

From what I can see, most of these sites come in one of the following categories:

Turnkey “insert town name here” sites with computer-generated statistical data (crime maps are a common example), crowdsourced DIY journalism and aggregation of links to traditional media and local blogs

Foundation-supported small journalism outlets with actual hired journalists, mixed in with some community activity and link aggregation.

The latter version I can respect, even though such a funding formula isn’t sustainable in the long term. Some of the projects starting up are small but interesting and show a lot of promise.

It’s the first version that annoys me, the sites like EveryBlock and Placeblogger. While I’m sure their hearts are in the right place, they represent a philosophy that journalism isn’t something you pay for, but rather something a computer can just compile and some CEO can suck the profits from. (I’ll note that this is the philosophy behind a lot of automatically-generated spam sites, and they have about the same rate of success.)

Some of the most telling lines of the piece are near the end:

One hurdle is the need for reliable, quality content. The information on many of these sites can still appear woefully incomplete. Crime reports on EveryBlock, for example, are short on details of what happened. Links to professionally written news articles on Outside.in are mixed with trivial and sometimes irrelevant blog posts.

That raises the question of what these hyperlocal sites will do if newspapers, a main source of credible information, go out of business. “They rely on pulling data from other sources, so they really can’t function if news organizations disappear,” said Steve Outing, who writes about online media for Editor & Publisher Online.

But many hyperlocal entrepreneurs say they are counting on a proliferation of blogs and small local journalism start-ups to keep providing content.

“In many cities, the local blog scene is so rich and deep that even if a newspaper goes away, there would be still be plenty of stuff for us to publish,” said Mr. Holovaty of EveryBlock.

In other words, when they can’t live off the backs of dying newspapers, they’ll profit off the backs of bloggers (who themselves had profited off the backs of the dying newspapers).

This is why I dislike the term “hyperlocal”. It seems so parasitic in nature. Some computer-generated information, like crime maps, are great ideas. Tagging stories with computer-readable location information is also a good idea. And I’m not against content aggregation. But these should be combined with quality original content – the work of skilled journalists – to create a website that can truly be a local destination for news. These strategies should complement the work of journalists, not replace them.

Otherwise, why would I go to a blog that has links to stories in the local paper when I can just go to that paper’s website directly and leave out the middleman?