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Broadcasting – Radio (RADB)

Available as a two-year program

Related Programs

A career in radio can take you from coast to coast. Get hands-on professional training at two College radio stations, and prepare for a variety of exciting opportunities on the air and behind the scenes.

Testimonials

“

"During the final semester our professor told our class about a job in Yellowknife. I sent off my résumé,
a few demos. The next thing I knew, I was offered the job. I’m 5,000 miles from my family and friends
but I love where I am and what I’m doing."

Shawna Sovie

Radio Broadcasting 2012

News producer and host, CJCD MIX 100, Yellowknife, NWT

“

"The beauty of the Loyalist program is that it builds the foundation for students to get started in the industry. I think what Loyalist does well, and always has, is that it gets its graduates ready for day one of an entry-level job. That’s what it did for me when I graduated and started working in 1995."

Paul Ferguson

Radio Broadcasting 1995

CCMA 2014, 2015 Music Director of the Year–Medium or Small Market

“

"I wouldn’t be where I am today without the Radio Broadcast program at Loyalist. People always talk about a five-year plan; I don’t have one. Life is too short. If I can continue to work this dream job every day, I’ll be happy."

Dylan Black

Radio Broadcasting 1997

Morning Show Host, “The Dawg’s Breakfast,” 101.9 DAWG FM Ottawa

Voted Ottawa’s Favourite Radio Personality

“

"When it came time for our daughter to seek education for her (inevitable) career in radio, we were all
in agreement that based on my success and the amazing start I got, she, too, would be following a
similar educational path. Another community college success story."

Recent Loyalist grads are working at radio stations across the country, at FLY FM Kingston, Jump! Ottawa, The Wolf Peterborough, CHFI and CHUM FM Toronto, JACK FM Calgary, KG Country Red Deer, Q104 Halifax, CJAD Montreal and Virgin Radio in Vancouver.

Our grads get great jobs

Morning Show Host/Program Director, Mix 97, Belleville

Imaging Producer/Music Director, 105.7 K-Rock, Kingston

Afternoon Host, QX104, Winnipeg

Promotions Coordinator, JUMP! 106.9 & Boom 99.7, Ottawa

Creative Director, New Country 94/Majic 100, Ottawa

Commercial Producer/Afternoon Host, Country 101.1, Ottawa

Director of National Promotions, Sony Music Entertainment Canada Inc.

Is it for you?

A wide range of people enjoy careers in radio. They may be described as people who:

Are artistic and creative

Enjoy being the centre of attention

Prefer to work out of the spotlight, as part of a team

Are curious and enjoy learning a little bit about everything

Experiential learning

From the first week of classes you’ll get hands-on experience in a live, on-air environment, preparing you for actual broadcast conditions in the industry. In 2014, the CRTC renewed the broadcast licence for CJLX-FM for the maximum seven-year term, until 2021.

First-year students operate Hot Hits, a radio station that streams online and is equipped with the latest automation system, production equipment and music scheduling software.

Towards the end of their first year, students are ready to run 91X FM (CJLX-FM 91.3), a licensed, full-power campus-community College radio station serving the local region.

Hear from guest speakers representing commercial radio stations and the music industry.

Get valuable work experience during a four-week field placement anywhere in the country, with the potential to graduate into a job.

Outstanding faculty make the difference

Professors bring decades of experience in radio broadcasting to the program.

Many continue to work in radio, bringing current industry knowledge to the classroom.

An expansive network of peer connections worldwide helps connect students with jobs.

Courses

September 2019

First Year - Semester One

RADB1016 Radio & Digital Technologies

Using a practical approach, the student is trained on how to operate radio broadcast hardware and software, along with troubleshooting techniques required to keep the stations on-air. Radio is using new media to grow their on-air product, and the student is taught to use an integrated digital publishing platform to produce content that will reach and engage the station's online audience.

RADB1000 Radio Performance 1

Radio Performance 1 introduces the student to the on-air operations of radio; “hot clocks”, liners, talk breaks, weather, show prep and air checks. The course will introduce techniques required to write conversationally and prepare students for an on-air show, utilizing online sources and research tools to create compelling and entertaining content for a target audience. The student will translate theoretical knowledge into practical on-air performance on the streaming station Hot Hits.

RADB1022 Radio Production 1

Radio Production will explore the Production Studio and studio equipment operation and begin use of digital audio editing software. This course will show the proper studio habits and techniques required to record and edit digital audio, as well as listening skills that will be the basis of radio production courses going forward. Skills and techniques from this foundational course will be used in many other courses in the Radio Broadcasting program.

WRIT1023 Radio Writing

The use of proper writing mechanics is a critical element in radio. This course teaches students how to use online grammar tools, and how to edit and polish their writing mechanics – spelling, grammar and punctuation – to ensure clear and effective communication.

RADB1015 The Evolution of Radio Business

The Evolution of Radio Business explores the history of the industry, and the development of the Canadian Radio-television and Telecommunications Commission and how it affects radio programming. This course will discuss the evolution of radio formats and how they are used to reach a target audience. To understand future employment possibilities, the student will tour local radio stations to see first-hand the basic structure of a station and how radio companies make a profit in today’s digital world.

RADB1021 Voice Development 1

Voice Development 1 introduces the student to the use of the voice, the mechanics and anatomy involved in speech, and the development of good vocal habits and style. This course will demonstrate the techniques required to maintain clarity in speaking through correct articulation, pronunciation, vocal quality and effectiveness, and the importance of practice to improve vocal performance for radio broadcasting.

The student prepares to perform live and pre-recorded on-air shifts on 91.3 CJLX-FM, a community licensed radio station that serves the Bay of Quinte region. This course will introduce the student to CJLX’s programming, promotions and operating procedures, as well as provide background of the station's history and its important licence commitments to the CRTC.

RADB1018 Radio News 1

Radio News 1 is a hands-on study of planning, writing and producing radio newscasts. This course will explore techniques required to examine current events, find sources, use critical news judgment and the basics of interviewing. This course will provide the student with hands-on experience producing and delivering a basic radio newscast on the streaming station Hot Hits.
Prerequisite: RADB 1019 or RADB 1021, RADB 1001

RADB2018 Radio Online

Radio Online will explore the importance of social media and blogging to the radio broadcast industry as a means of maintaining personal contact with listeners and as a promotional tool. This course will show the importance of an individual’s digital reputation in relation to their current social media accounts and how those accounts can impact their radio career. Students will create their own promotional websites as a means of distributing résumés and demos.

RADB1006 Radio Performance 2

Radio Performance 2 builds on skills acquired in previous courses to develop storytelling skills by having the student perform on-air on the streaming station Hot Hits. Radio ratings and the diary system of audience measurement are introduced. This course will show the purpose and function of a remote broadcast, while applying that knowledge to the execution of a live remote broadcast on the streaming station Hot Hits. The student will examine the role of the Canadian Broadcast Standards Council and existing radio broadcasting regulations.
Prerequisite: RADB 1000

RADB1008 Radio Production 2

Radio Production 2 builds on skills acquired in semester one. Use of digital audio editing software and production techniques are discussed in greater depth. Audio processing tools are introduced to assist students in achieving professional sounding audio productions, including dynamics processing and limiting, equalization, time compression and pitch change, and reverb, delay and echo.
Prerequisite: RADB 1020 or RADB 1022, RADB 1002

RADB1013 Radio Promotions

Through a series of in-class lectures, demonstrations and activities, this course will explore the procedures and methods involved in a radio promotion. Topics include: creative contesting, the pros and cons of contesting, keeping your promise and “No budget? No problem!” This course will provide students with practical experience in designing and developing a variety of radio promotions for 91.3 CJLX-FM and local radio stations in the area.

RADB1010 Radio Sales

Radio Sales will examine the relationship between business-to-business marketing and business-to-consumer marketing. The course will demonstrate techniques required to show businesses how marketing integrates with the business workings of a city's local economy and how radio broadcasting remains an effective tool in an integrated marketing campaign for businesses.

WRIT1008 Radio Writing 2

Building on the solid writing skills of grammar, punctuation and spelling, this course provides techniques required to write effectively for a variety of radio formats and listening audiences. This course will explore the legalities, regulations and ethics of writing for a broadcast radio audience. The emphasis will be on writing radio commercials for airplay on 91.3 CJLX-FM and the streaming station Hot Hits, that will be produced in parallel in RADB 1008 Radio Production 2.
Prerequisite: WRIT 1007 or WRIT 1023 or COMM 1040 or WRIT 1020

RADB1005 Voice Development 2

Speech & Voice Development 2 will build on skills acquired in semester one to achieve a more expressive and engaging announcer delivery. This course will assist the student in reading and interpreting broadcast scripts, matching tone of voice to different styles of material, and producing a consistent vocal performance within the time restrictions required.
Prerequisite: RADB 1019 or RADB 1021, RADB 1001

Music Management & Scheduling will provide the student with practical experience by scheduling the daily music log for the streaming station Hot Hits. In conjunction, the student will apply learned theoretical knowledge and skills into music programming by using music charts and research, and discover how CRTC regulations can affect a radio station's musical DNA. This course will introduce music surveys and the digital tools used to research song familiarity, what makes the information valid and how it can be used in programming a station's playlist.

PROF2021 Radio Job Preparation

Radio Job Preparation develops an understanding of how to establish career goals and formulate a focused plan to secure employment within the radio industry. The course demonstrates how to create SMART goals, cover letter, résumé, demos and an elevator speech. The course will demonstrate how to prepare for an interview and the student will undergo practice interviews; online through InterviewStream, and in person with an industry professional. This course will show the importance of networking and the student begins to build their network by attending Loyalist College’s annual Radio Broadcast Advisory Committee round table discussions.
Co-requisite: RADB 2003

RADB2000 Radio Marketing

In Radio Marketing, the emphasis is on understanding the audience and how they listen to radio. The student will explore methods of audience research as it applies to radio and advertising, and some of the uses for the information gathered. This course will discover how to identify the various demographic groups used in focus groups by asking the right question, compiling the data, and analyzing and interpreting the results. This course will introduce the process of “branding” or creating a “brand” and marketing the brand to maximize the potential radio listener base.
Prerequisite: RADB 1013

RADB2023 Radio News 2

Radio News 2 will continue the exploration of the theory and practice of planning, writing and producing radio newscasts. The course will include in-depth instruction on the industry standard newsroom software Burli Newsroom that integrates newswire services, written word and audio. This course will provide the student the opportunity to demonstrate learned theoretical knowledge by producing and delivering radio newscasts on both 91.3 CJLX-FM and the streaming station Hot Hits. This course will demonstrate techniques required for preparation and conducting prerecorded or live interviews. This course is designed to continue the many aspects of announcing, reporting and information gathering as they apply to the requirements of a variety of radio formats.
Prerequisite: RADB 1018

RADB2004 Radio Performance 3

Radio Performance 3 examines the morning drive time slot and the complexities involved in producing and performing a morning show on radio. The student will apply this theoretical knowledge by performing a morning show on the streaming station Hot Hits. This course will show interview techniques as the student prepares and conducts pre-recorded interviews with artists and community organizations that air on 91.3 CJLX-FM. This course will demonstrate the process of creating a powerful demo and the criteria on which it will be judged in the radio broadcasting industry.
Prerequisite: RADB 1006

RADB2002 Radio Production 3

Radio Production 3 will build on skills acquired in previous courses to polish the student’s production skills to a professional level. The focus of this course will shift to the creation of radio station promos and radio station “imaging” to air on 91.3 CJLX-FM and the streaming station, Hot Hits, with an emphasis on creativity and execution. There is a continuation on the introduction of audio processing tools, with more in-depth discussion of audio compression/limiting, creative use of equalization and the introduction of time-based modulation effects.
Prerequisite: RADB 1008

RADB2022 Radio Sales 2

Radio Sales 2 builds on skills acquired in previous courses to continue to explore the relationship between business-to-business and business-to-consumer marketing. This course will explore the important financial and long term planning role the Sales and Marketing departments play in operating a successful radio broadcasting enterprise.
Prerequisite: RADB 1010

WRIT2004 Radio Writing 3

Radio Writing 3 combines imagination with writing skills to create commercials that capture the listener’s attention to work effectively for the client. The course emphasis will be to develop the unseen creative aspect in everyday commercial writing assignments. Radio Writing 3 introduces the student to sales/client relationship needs, capitalizing on creative teamwork, keeping copy fresh and relevant, and choosing formats that work for the client advertising need.
Prerequisite: WRIT 1008

RADB2003 Station Operations 1

Station Operations provides the student the opportunity to apply learned theoretical and practical skills to the actual day-to-day operation of all aspects of Loyalist College’s two broadcast properties: on air at 91.3 CJLX-FM and the streaming station Hot Hits. The student maintains a weekly presence on both stations through live and voice-tracked air shifts, and will rotate through the Sales, Promotion, and Creative (writing and production) departments of the radio stations.
Prerequisite: RADB 1016, RADB 1005, RADB 1006, RADB 1008, RADB 1010, RADB 1013, RADB 1017, RADB 2018, WRIT 1008, RADB 1018

Feature Production explores how to “tell the story” over a longer time format. The student will gather information to write the script and tell the story using music and sound effects to complement the core content. This course will provide the student the opportunity to demonstrate their abilities through 60-minute music feature presentations and through 10-minute CBC-style radio documentaries. All music feature presentations and radio documentaries will be produced to air on 91.3 CJLX-FM.
Prerequisite: RADB 2002

RADB2021 Improvisation Skills

Improvisation Skills will demonstrate the techniques required for on-air performers to “think on their feet” and respond while in a fast-paced creative radio format. This course will explore how the student can stay “in the moment” and deliver the perfect line for the situation they find themselves in while on air.
Prerequisite: RADB 2004

RADB2019 Music Management & Scheduling 2

Music Management & Scheduling 2 will build on skills acquired in previous courses as the student will take on more of the daily music scheduling responsibilities of the streaming station Hot Hits. The student will be responsible for planning and conducting weekly music meetings while maintaining regulations similar to a commercial music station.
Prerequisite: RADB 2001

PROF2022 Placement Preparation

Placement Preparation will explore how to research companies for possible student placement opportunities in the radio broadcasting industry. The course will help the student identify their own accomplishments and skills, and ascertain the specific strengths and interests they wish to leverage during the placement process. The course will also help the student assemble an effective résumé and demo package to promote their strengths, interests and suitability to send to potential placement hosts. While on placement, the student will analyze their performance in a workplace setting.
Prerequisite: RADB 2003

WKPL2031 Radio Placement

All students are required to spend the last four weeks of the fourth semester working in their area of specialization at a radio station of their choice. This course is the cumulating performance of the student’s skills in a realistic and professional context. The student must find and arrange their own placement, subject to approval by faculty.

RADB2008 Station Operations 2

Station Operations provides the student the opportunity to apply learned theoretical and practical skills to the actual day-to-day operation of all aspects of Loyalist College’s two broadcast properties: on air at 91.3 CJLX-FM and the streaming station Hot Hits. The student maintains a weekly presence on both stations through live and voice-tracked air shifts, and the student will specialize in the radio station department of their choice – Sales, Promotion, and Creative (writing and production).
Prerequisite: RADB 2018, WRIT 1008, PROF 2021, RADB 2000, RADB 2001, RADB 2002, RADB 2003, RADB 2004, RADB 2022, RADB 2023, WRIT 2004

*Courses subject to change.

Turn your diploma into a degree

Many universities across Canada and abroad will provide credit recognition for your diploma studies at Loyalist. The following is a list of agreements that are currently in place. There are many more options, and new agreements are added annually. Contact your university of choice to make individual arrangements.

Algoma University – B.A.; B.B.A.; B.Sc.; Bach. Computer Science

Athabasca University – Bachelor of Professional Arts in Communication Studies

Brock University – various*

Carleton University – various*

Lakehead University – various*

Laurentian University – various*

Laurier Brantford – any honours program

Nipissing University – various*

Royal Roads University – B.A. in Professional Communication

Ryerson University – various*

Seneca College – Bach. Interdisciplinary Studies

University of Ontario Institute of Technology – B.A. Adult Education and Digital Technology

Recommended academic preparation

Prior learning assessment and recognition

Applicants with work experiences or other types of non-credentialed learning may be eligible for credits at Loyalist. Graded credits (as opposed to exemptions) are granted. Click here for more information about our assessment and credit challenge process.

International students

Click here for information about how to apply, international student fees and more.

Campus News

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