1. Start with the basics…Zack Seckler, born in Boston lives in the 'burbs of NYC. Studied psychology at Syracuse. Get this boring stuff outta the way quick. You might’ve already lost them.

2. Reveal the moment you magically discovered the visual arts. Although, there might not be space to tell the whole story about how you were traveling in India and found that creating images was a gateway to understanding the culture and yourself in new and exciting ways. So maybe just makeup something...Brownie camera since you were a kid?

3. Mention all your awards and press. But don’t sound big-headed. In fact, maybe just list them at the bottom. But if you do a list, make it as long as possible.

4. Insert endearing joke about your Mom being your biggest fan. This will lessen any impression that you’re big-headed. Plus, Mom will like it.

5. Mention that you shoot for big name clients but also keep it real by shooting fine art.

6. Say that you’re a great team player, love creative collaboration and are fun to work with. But find a clever way to do this. Just writing it out plainly will seem like B.S.