Jeff Hetherington, CEO of Family Care, Inc., one of the area's first state-approved coordinated care organizations wants to improve care for Medicare and Medicaid patients by raising rates for primary care physicians. He says improving rates will increase the number of primary care doctors available to treat patients, so they can stay away from specialists and unnecessary E-R visits. He says the money to cover the increased rates would be derived from cost savings within the healthcare system; those specialist and E-R visits much more expensive for patients, insurers and healthcare providers.