Hungarian designer Kira Koroknai wanted to create a minimalist and eye-catching design fits to the extant identity of Csetvel Winery. That's why designer came up with 'Hrsz. 737 Wine Label' design. With the black and white patter, designer wanted to reflect on the wine's characteristic and full-bodied taste. The other aspect of the design was to create the unity of the label and the bottle. Designer also wanted the bottle design to be part of the treat of drinking wine, that's why Kira chose the full bottle design instead of classic label form. This way the bottle also becomes a part of enjoying the wine. It creates a personal experience as the drinker holds and turn the bottle around while having a chat.