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Birkhauser, PeterBata 9.90, 1944Inventory #SWL06297

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Birkhauser was successful in attracting many of Switzerland’s leading advertisers, including Bata, the Czech company that was the world’s leading shoe exporter. This striking Object Poster is both direct and beautiful – its graceful composition and rich textures are a marvel of printing and design. The overall effect is so dramatic, so unusual, and so elegant that it would stop viewers in their tracks.