What is Agile Marketing? Agile marketing is an emerging practice in marketing that is starting to gain momentum. It has become a popular phrase and certainly one that lives up to the hype. The practice is still in its early stages but is beginning to alter the way marketing departments work with clients. In a world where organizations are competing in much faster markets than ever, agile marketing seems like the go-to approach for marketing departments who are looking to adapt to the changes in the marketing environment. Internet, the storehouse of knowledge, defines agile marketing as a tactical approach…

The Secret Ingredient Of Amazon Marketing When someone hears the word Amazon, the first thing that comes to mind is product deals and delivery. Everyone, from a ten-year-old who just got his first smartphone to a seventy-five-year-old who just learned how to use Whatsapp, has heard about Amazon (probably used it too). But what people know about Amazon is just the tip of the iceberg. Lying beneath the water is the amount of work and struggle that has gone into making Amazon marketing the gargantuan online retail beast it is today. From a strategic marketing perspective, Amazon marketing has played…

HOW CAN THEY POSITIVELY INFLUENCE MARKETING FUNNEL? When it comes to transforming website explorers into consumers and consumers into buyers, conversion rate optimization (CRO) is the order of the day. CRO has become Hobson's choice in the marketing fraternity. But it also comes along with its set of myths. In this article, we will be breaking down those myths and also tell you how marketing agencies can benefit from its accurate implementation. Before running any conversion rate optimization strategy, you need to take into account the prevalent myths and what not to do to spoil your chances of a…

What is Influencer Marketing? Influencer marketing is a type of marketing which is targeted towards utilizing people who have a certain degree of command over the buying habits of the masses. As opposed to placing focus on the market as a whole, influencer marketing focuses on eminent personalities as a medium to spread the message. This type of marketing has grown on brands over time. Influential people have a certain hold over the customers. Marketers make use of this very facet to get the job done. Influencer marketing singles out people who have significant influence over consumers and circulates all such marketing movements…

Super Effective Digital Marketing Strategies For Startups Digital marketing has already shaped the businesses a lot in 2017. It has become the necessity of every start-up today. Now a days all startups are adopting digital marketing strategies. A number of marketers believe that marketing has changed a lot in past two years than in the previous 50 years. All the traditional modes of marketing got surpassed by new digital marketing strategies to benefit the businesses. In fact, businesses get a good recognition across the globe in a short period of time with such marketing strategies. That's why most start-ups have…

Disruptive Digital Marketing Trends for your Business The digital marketing world is full of innovations and creativity where each day something new comes. It can never stand still as new trends emerge and new brands evolve in order to get a good recognition across the globe. But it has to face many things whenever a new brand tries to establish fully in a digitized world. In fact, Digital marketing for SMB holds risk facing disruptions in this competitive arena. This all happens due to the presence of various false digital marketing trends affecting businesses badly. Digital marketing for SMB is…

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