In today’s marketplace, Canadian consumers are constantly being inundated with advertising claims from a number of real estate brands, many of which sound very similar from one company to the next. The consumer is left wondering whether there really is a difference between real estate companies.

That was a key reason why Coldwell Banker developed Ultimate Service®. It all starts with listening. Every customer and every transaction is different. Only by listening to the customer and truly understanding their individual needs, can you deliver a value proposition that will meet those needs.

There are three distinct steps to the Ultimate Service marketing process:

— First, we listen to the customer, to understand their needs and goals.

— Second, — together with the customer — we develop a customized service plan to meet their needs…and then commit to that service plan, in writing. We offer a signed pledge to customer s...

If you’re thinking of selling your home, you’ll probably be interested in knowing about one of the most common mistakes homeowners make when they decide to sell their property. When the time comes to sell, everyone wants to get the best possible price for their home, but you need to carefully consider what sale price will ultimately net you the best result. Getting it wrong could result in a loss of what could amount to several thousand dollars in most major Canadian markets.

What’s the most common mistake home sellers usually make? That’s easy — they ask too much for it. Some homeowners use the approach of going with the highest list price they believe the market can bear. They want to ‘test the market’ believing that they can always come down later if they really have to. It’s a common strategy among sellers who don’t know any better. It’s an approach that may sound logical, but as any experienced realtor can tell you, it rarely...