Words, much like any other form of donation, can have a powerful and remedial effect on those suffering; and to pay tribute to those who need it most, the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated Authority for culture, arts, and heritage, has launched the second phase of crowdsourcing for Al Maktoum Hospital Museum entitled Words That Heal.

The Authority has launched a ‘Bank of Healing Words,’ which will be driven by ‘donations’ and submissions from social media users for Words That Heal for those who need them the most. The ‘Bank of Healing Words’ will be shared with patients in hospitals across the city.

The social media initiative will be launched on Instagram, Twitter, and Facebook. Users can be part of the crowdsourcing for Al Maktoum Hospital Museum by using the hashtag #WordsThatHeal in their posts, enabling their thoughts to be documented in the first museum dedicated to Dubai’s oldest hospital.

Following the first phase of data collation, compiled through the eyes and experiences of some of the hospital’s very first doctors, healthcare professionals, and patients, the Words That Heal crowdsourcing campaign will pay homage to Al Maktoum Hospital’s role in the community.

Through the Words That Heal campaign, Dubai Culture will engage with the wider community, encouraging people across all cross-spectrums to donate their words.

The Authority will continue to engage in the crowdsourcing initiative in various phases, giving people across the country the opportunity to share their insights through Al Maktoum Hospital Museum.

The museum will shed light on the evolution of Al Maktoum Hospital, going beyond the story to highlight the role of the people in collaborating with organisations, and identifying regional and global trends to create a world-class healthcare facility.

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Background information

The Dubai Culture and Arts Authority (Dubai Culture) was launched on the 8th of March 2008 by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai.More...

The Dubai Culture and Arts Authority (Dubai Culture) was launched on the 8th of March 2008 by HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President of the UAE and Ruler of Dubai.

Dubai Culture is a critical part in achieving the vision of the Dubai Strategic Plan 2015 - establishing the city as a vibrant, global Arabian metropolis that shapes culture and arts in the region and the world.

Since its founding in 1999, ASDA'A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA'A Burson-Marsteller has emerged as the region's premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.

Since its founding in 1999, ASDA'A Burson-Marsteller has played a pivotal role in the development of the Middle East public relations industry. Through its longstanding commitment to providing innovative, results-driven communications solutions, ASDA'A Burson-Marsteller has emerged as the region's premier public relations consultancy, with a growing portfolio of blue-chip corporate and government clients.