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The 22 Immutable Laws of Marketing

By:
Al Ries,
Jack Trout

Narrated by:
David Drummond

Length: 3 hrs and 6 mins

Unabridged

Overall

4.5 out of 5 stars
1,064

Performance

4.5 out of 5 stars
899

Story

4.5 out of 5 stars
884

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of
Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In
The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

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Positioning

The Battle for Your Mind

By:
Al Ries,
Jack Trout

Narrated by:
Grover Gardner

Length: 4 hrs and 8 mins

Unabridged

Overall

4.5 out of 5 stars
641

Performance

4.5 out of 5 stars
433

Story

4.5 out of 5 stars
427

The first book to deal with the problems of communicating to a skeptical, media-blitzed public,
Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind, one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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Differentiate or Die

By:
Jack Trout,
Steve Rivkin

Narrated by:
Patrick Cullen

Length: 6 hrs and 18 mins

Unabridged

Overall

4 out of 5 stars
190

Performance

4 out of 5 stars
64

Story

4 out of 5 stars
64

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

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The 22 Immutable Laws of Marketing

By:
Al Ries,
Jack Trout

Narrated by:
Al Ries,
Jack Trout

Length: 1 hr and 29 mins

Abridged

Overall

4 out of 5 stars
308

Performance

4.5 out of 5 stars
168

Story

4.5 out of 5 stars
163

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

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In Search of the Obvious

The Antidote for Today's Marketing Mess

By:
Jack Trout

Narrated by:
Sean Pratt

Length: 6 hrs and 42 mins

Unabridged

Overall

4 out of 5 stars
91

Performance

4.5 out of 5 stars
31

Story

4.5 out of 5 stars
30

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

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Big Brands Big Trouble

Lessons Learned the Hard Way

By:
Jack Trout

Narrated by:
Jeff Woodman

Length: 1 hr and 59 mins

Abridged

Overall

4 out of 5 stars
18

Performance

4.5 out of 5 stars
7

Story

4.5 out of 5 stars
7

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...