Fitness fanatics will have a new store to get their sports clothes and footwear from this week.

Sneakerz Ltd, opens its doors in The Borough on Friday (March 30) offering top brands at competitive prices.

Owner Sharon, who also runs the Vintage Cheese Cart & Open Air Celebrations Co, says she will be offering a range of clothing and footwear for a range of sports from football and rugby to court games such as tennis and squash.

She said: “I think the general public will be pleasantly surprised.

“We’re not a designer trainer shop, we’re a sports, fitness and clothing shop.

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“If people come in for something and we don’t stock and it’s before 4pm, we’re dealing with three large wholesalers so if we can get it, we’ll have it for them the next day.”

Sneakerz, a new sportswear shop, is opening in Hinckley.

Sharon will be visiting gyms in the town let them know about the new shop and see if they can work together.

She also hopes to have an event once a month at the shop for personal trainers to come and discuss how the store can provide for their needs.

Hanging tyres and shelves near the front entrance will display the latest items, and the store will have a changing room and an area with bright neon lights for customers to see what their clothes look like.