Adidas tasked Roundhouse to create an interactive site that displayed the benefits of their new Adizero Rush running shoe. They wanted to emphasize exactly how light the shoe is, piece by piece.
I received an untextured Maya file of the shoe (pictured), which I had to meticulously retexture and then animate in Cinema 4D.
Tab and Site design: Craig Sprecher
Development: Lee Pellini / Roundhouse dev team