New Campaign #Mercilesjouets Launched by FJP

The French Federation of Toy and Childcare Industries (FJP) has launched a brand-new campaign this week to celebrate the endless dreams and opportunities that are opened by giving a toy to a child.

The campaign, #mercilesjouet (or #thankstothetoys), is a reminder that giving a toy as a gift is so much more than giving ‘just’ a toy. It offers a brilliant homage to the magic that toys and games bring to children and the excitement experienced by a child receiving a toy as a gift.

The campaign brings together the players from across the toy sector, the manufacturers and distributors, to speak with a single voice for the first time in fifteen years.