a primitive word (perhaps rather from through the idea of definite and conspicuous position; compare שָׁמַיִם); an appellation, as amark or memorial of individuality; by implication honor, authority, character; [phrase] base, (in-) fame(-ous), named(-d), renown, report.

or אַשֻּׁר; apparently from אָשַׁר (in the sense of successful); Ashshur, the second son of Shem; also his descendants and the country occupied by them (i.e. Assyria), its region and its empire; Asshur, Assur, Assyria, Assyrians. See אָשֻׁר.