BEHIND THE SCENES: Rihanna reveals her River Island collection in new video

Due to hit stores on March 5, the excitement surrounding Rihanna's debut clothing collection for River Island is starting to reach new record levels.

But while the singer sure is helping to ham up the hype herself with teaser Twitter pics, the very fact that we'll all get to own a slice of her style seems to be reason enough for the frenzy.

So to get everyone into an even more eager state of anticipation, we've got a lovely little video straight from River Island HQ.

Showing Rihanna discussing what she wants from the collection, fussing about with models in samples and revealing just why she chose the British high street for her design debut, this really is an awesome behind-the-scenes...