She mines popular memes for millions

When millennial fans of Supreme Court Justice Ruth Ginsburg awarded her that nickname in homage to her position on controversial issues like gender equality and same-sex marriage, it triggered a frenzy of social memes.

Robinson’s startup capitalized on it and quickly created its best-selling product to date.

“We made a T-shirt which was a mashup of Notorious B.I.G and Ginsburg,” said Robinson. It showed an image of Ginsburg with a tilted crown on her head [the reference being to the late rapper’s famous pose featuring a tilted crown].

“I grew up in a Mormon family in a small Missouri town. I didn’t fit in,” said Robinson. She rebelled at the idea of going to a conservative college and joined the army instead to became an Arabic linguist.

“I was kicked out in 2003 for being gay,” she said.

She eventually landed a marketing job where she met her Print Syndicate co-founder Michael Limes.

Robinson said she’s now in the business of giving customers a platform for social issues.

“As a hyper-marginalized person, I’m a woman, I’m black and I’m gay, I’m very interested in social change,” she said. “The future for us is to keep paying attention to social identity trends and provide our cultural commentary through our products.”