venerdì, giugno 28

WWF - Antvertising

At the cologne zoo we let 500.000 ants demonstrate against rainforest deforestation five days long. Each day at 3 am they marched with their protest posters through their terrarium. The clou: The slogans (Fight, Solidarity) were shaped from real leaves.

The strength in this idea is the usage of naturally given conditions and turning them into something unseen and unique.