ZEEL to launch ZEE5; it will replace DittoTV and OZEE

In 2018, ZEEL will launch ZEE5, its new digital entertainment platform. It will replace the current subscription and ad-based platforms DittoTV and OZEE.

Users of DittoTV and OZEE will be auto upgraded to the new platform. ZEE5 will be built on four pillars, technology, content, regional focus and revenue model. The new platform will have digital first, exclusive content and a strong movie library. It will have three revenue models SVOD, AVOD and TVOD.

According to ZEEL MD and CEO PunitGoenka, “Over the next few weeks, we will see the rollout of ZEE5 across India and other global markets. ZEE5 India is poised to be the largest digital platform for Indian entertainment in the world. Bringing the best of live TV, Indian and international TV shows, movies and videos to viewers in the language of their choice and across their entire internet connected devices.”