Dispelling myths about advertising

A long-time reader and admirer, I was honored when Skeptical Inquirer magazine became my client, and perhaps more so when they invited me to write an article exposing advertising myths.

Writing for skeptical readers is no easy matter. They tend to scrutinize and insist on evidence more than most. I shall leave you to decide if I pulled it off. Here is the article as it ran in the July-August 2015 issue.

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