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The Bradley Wiggins effect is still going a year after the London Olympic Games, according to the boss of Britain’s biggest online-only cycling store.

Andy Bond, the former chief executive of Asda who now chairs Wiggle, said that the likes of Sir Bradley, Sir Chris Hoy and Victoria Pendleton had ushered in “the era of cycling” — and a flourishing market for bikes, parts and accessories.

Mr Bond said that sales volumes were increasing across the board. Wiggle reported sales up nearly 21 per cent to £140.8 million for the year to February 3, with earnings before interest, tax, depreciation and