Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.

Doing more with less is the name of the game for SMBs. Learn about DocuSign’s suite of solutions for small business that let you deliver contracts, get approvals, sign invoices— all without an IT department. DocuSign seamlessly integrates with Salesforce and is easy to use for you and your team. Speed up sales, hire employees faster, and give your customers another reason to rave.
Come hear directly from DocuSign product leads and customers about how you can make DocuSign for Salesforce go to work for you.

The benefits of running a truly social business are many - driving shorter sales cycles, improving customer care, innovating your talent recruitment strategies, and improving how you coordinate your organization from top to bottom in pursuing unified goals.

Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions.
Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.

Recent Aberdeen research on Configure/Price/Quote solutions helps sales operations practitioners reduce the friction at the end of the B2B sales cycle. If you are implementing a CPQ deployment, make sure you get your money's worth by supporting it with these best practices.

Onboarding – every company does it, but a shockingly few do it really well. In fact, The Sales Management Association found that after sales onboarding is complete, 1/3 of reps still lack proficiency in up to a dozen key selling skills.
That’s a LOT of training that goes in one ear and out the other. At best, this leads to slow ramp times for new reps that take far too long to start closing deals. At worst? Your turnover rates skyrocket, forcing you to start all over with a new batch of hires.
So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding

You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.

Bespoke Collection, a wine producer, uses Box to compete with major players in its industry. Learn how Box help accelerate the sales cycle from any location, keep branding consistent, and reduce friction in the sales process with integration like Salesforce and DocuSign.

Download this white paper to learn more on how to unify your marketing message across all channels, reduce product marking expenses, and excite and engage customers with product and solution demonstrations.

Modern business-to-business (B2B) buyers have unprecedented access to information to support their buying process and, as a result, have become more self-reliant in the evaluation process. This has made B2B sellers’ jobs harder; not only do they have less control in earlier stages of the sales cycle, but they have to work harder to connect and engage with buyers, turning prospects into customers. Sales technologies have helped modernize how sellers and sales leaders manage their pipelines and execute contracts, but technology gaps around engagement persist, making it difficult for sellers to keep pace with, connect with, and support buyer engagement. The common outcome: Sellers become slaves to their CRM systems, focused more on updating reports and logging their activities than they are in driving business results.

In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world.
These best practices will give you insight into three key areas:
• Data management & renewal opportunity generation
• Sales strategy & execution
• Continuing the renewal cycle
We hope you enjoy this book!

Learn more Salesforce and Amazon Web Services at http://amzn.to/2zhcn1v.
Building and releasing cutting-edge applications quickly can be difficult when you lack proper tooling and integrated customer data. Salesforce Heroku delivers a cloud-native, developer-friendly platform that streamlines application development by integrating formerly siloed customer data and removing the burden of infrastructure management, allowing developers to focus their attention solely on creating customer-centric applications. Join the upcoming webinar to hear how the Financial Times builds customer-driven applications with faster cycle times with Heroku and AWS.

Chart your course to higher revenue with ABM.
Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.

It’s no secret that content - from case studies to pitch decks - fuels the modern sales cycle. However, a vast majority of teams don't track prospect engagement with sales content, and if they do, it's unclear which metrics actually indicate success.
This report, From Strategy to Execution: 6 Sales Content Benchmarks Every Business Needs, reveals 6 key benchmarks for how, when, and where prospects engage with sales content.
In the report, you’ll find data-backed, actionable insights to help you:
• Identify which sales content drives the sales cycle forward
• Enable sellers to share the right content in their outreach
• Build a more efficient, higher velocity sales pipeline