Poppy King, founder of the makeup line Lipstick Queen, is nothing if not consistent. We’ve never seen her without red lips, at least one leopard-print accessory, and her very blonde hair curled around her...

In the beauty-product department, I have a healthy fear of all things blue: Blue eye shadow can bring unforgiving '80s comparisons, and blue mascara and eyeliner should really, in my opinion, just be black....