Subject: Marketing, Sales, and Service (9 - 12) Title: "Real World" Promotional Campaign ExperienceDescription: This Project Base Learning Experience offers a variety of learning experiences for the student. The project allows "real world" experience in creating a Promotion Plan for an actual Business/Organization. Student will present their project to the Business/Organization. Students will be introduced to identifying target markets, determining media use, preparing a budget, and developing a timeline for a product or service. Students will develop an advertising campaign for a actual group/company/organization. THIS IS A COMMERCE & INFORMATION TECHNOLOGY LESSON PLAN.