It's also the only time it's not weird to keep a little toy elf in various places and positions around your home.

If you haven't dusted off your Elf on the Shelf – delighting children since the book came out in 2005 – take a peek inside Busy Philipps's home. The holiday tradition calls for festive partakers to hide a toy elf around the house, where it will spy on you and tell santa if you've been naughty or nice. You believe in magic, right?

Busy has clearly been quite busy (much to the amusement of daughters Birdie, 5, and Cricket, 5 months, we assume) with her elf, who's currently starring on her Instagram. And no one, we mean no one, is more into the Elf on the Shelf than Busy. No one.