“White knight” and “beta male” are the most common slurs flung at feminist allies – usually by retro sexists who still think feminism is all about poor confused chaps getting shouted at whenever they hold open a door for a woman.

In five years as a columnist and com­mentator who also happens to be young and female, I have lost count of the times I have been encouraged by editors to write about being a woman, in a way that is “provocative” without really challenging sexism.

The social network admits manipulating its users’ emotions through the content it put in their newsfeeds. Think that’s creepy? A couple of years ago, it influenced their voting patterns, too. When do we get scared about what Facebook could do with its power?

For some time now, misogynist extremism has been excused, as all acts of terrorism committed by white men are excused, as an aberration, as the work of random loons, not real men at all. Why are we denying the existence of a pattern?

In the mainstream press, it is common for newscasters to warn viewers if they are about to see "potentially distressing" content. So why is there such resistance to trigger warnings - which encourage openness and honesty, rather than shutting down debate?