Perhaps nothing better exemplifies what we mean by “Herbal Advantage” than one of our most popular products – the herb Stevia, a plant whose sweetness far exceeds that of sugar (despite having no calories) with a traditional medicinal reputation to boot. In an age when consumers are advised to beware of the caloric and glycemic drawbacks of sugar and other “natural” sweeteners, and when synthetic substitutes such as aspartame have become associated with a variety of health complaints, many are now rediscovering the advantages of Stevia, an herb prized for centuries by the native culture of Paraguay. Europeans first learned of Stevia when the Spanish conquistadors of the 16th Century sent word to Spain that the natives of South America had used the plant to sweeten herbal tea since "ancient times".

Many of you now know that the FDA has approved "some" Stevia extract for use in food products. They are doing this on a case by case basis. There are two Stevias that are showing up on supermarket shelves that are approved by the FDA and are full of junk. The Stevia that we have been selling for the past several years is Certified Organic, has no bitterness, has no junk fillers, and is now approved by the FDA for use in food products. This is a high Rebaudioside A, or Reb A Stevia that is now selling for $83.00 per pound. The other Stevia that sells for $74.00 per pound is the Stevia we sold before the Certified Organic one.