Archive for November 2016

The holidays are officially here, so there’s no doubt you’re super busy with orders and shows. But all the craziness aside, there’s one other thing you might have forgotten… Planning for 2017! I know it seems impossible when you’re already spread so thin but it’s important to take the time now to plan for next…

Let’s be honest, who doesn’t want to boost their e-commerce sales? Of course you do! If you have an online business, you’re likely gearing up for the busiest few weeks of the year. The holidays can be a super stressful time, so developing an e-commerce strategy to make the most of it is key. One…

How many of you donate to charities or a cause that you’re passionate about? How many of you WANT to donate a percentage of sales or profits to your favorite cause, but aren’t sure where to begin? Raise those hands, designers! I know you’re out there! Adding an aspect of Philanthropy into your business is…

Welcome to crunch time! In our jewelry biz world, these next 16 days are like finals week college or the night before your wedding. They are make or break. Just a reminder (but I’m sure you don’t need it) most jewelry businesses generate nearly half of their sales revenue for the year during the holiday…

Along with the pile of leftover Halloween candy, there are a lot of marketing ideas you have to chew on this time of year! You know the Holidays are only a few weeks away and you want to take full advantage of the selling events that go along with them (like Black Friday, Small Business…

If you haven’t got any PR lined up for your holiday sales… You’ve still got time! You read that right, even if you haven’t started on your 2016 holiday season PR plan… …there’s still time to get your jewelry featured on television, blogs and local publications. It’s called short lead PR, and it’s more prevalent…