Are you struggling to find an easy way to split test your marketing campaigns? Most split testing tools are really hard to set up, but you can’t run an effective marketing campaign without split testing.

That’s why at OptinMonster, we built A/B testing right into our app, so you can split test all your campaigns and eliminate the guesswork about what’s working.

OptinMonster A/B Testing lets you split test your campaigns so you know what’s working for your customers. With the click of a button, you can create a split test and try different content, headlines, layouts, styles, and campaign triggers to see what converts best.

OptinMonster takes care of the rest, randomly showing each campaign variation to your visitors until you know for sure which is delivering the highest conversion rate. Combined with our in-depth Conversion Analytics, you’ll get A/B testing statistics to identify impressions, conversions, and the pages which give you the best results.

A/B Testing for Publishers

Most publishers use OptinMonster’s A/B Testing tool to split test their content marketing campaigns and improve their digital marketing strategy. It’s useful to know which campaigns are most successful in driving newsletter signups or encouraging people to download a lead magnet.

A/B testing help publishers create split tests that get results. In fact, one OptinMonster user added 250,000 subscribers by using split testing as a key tool.

You can use A/B Testing with all of OptinMonster’s templates, and can also experiment with our wide range of campaign triggers and rules to see how campaigns perform for different audience segments (for example, mobile vs. desktop) and different locations (using Geo-Location Targeting).

A/B Testing for Ecommerce

As an eCommerce retailer, if you’re not split testing your campaigns, you’re leaving money on the table. With OptinMonster’s A/B Testing tool you can try multiple eCommerce testing scenarios to see which of your marketing campaigns achieves the best conversions.

Since OptinMonster allows you to customize campaigns with templates and the Canvas theme, you can tweak content, headlines, calls to action, and more until you get the perfect result.
You can use A/B Testing with OptinMonster’s advanced targeting and triggers, including Exit-Intent Technology and Page-Level Targeting, to reduce cart abandonment by making the right offer at the right time.