Narration comes from none other than Louisville's favorite son himself, Muhammad Ali. Some of his better soundbites from yesteryear play underneath as Toyota mixes in some shots of Purdy dancing and just generally being way more ambitious than the rest of us.

"I have wrassled with an alligator, I have tussled with a whale," he says. "(I've) hospitalized a brick. I'm so mean I make medicine sick."

The piece went up on during Super Bowl week in February 2015 and picked up about 2 million views in just a few days.