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The Atelier

We believe in consciously crafted beauty. That means luxurious, effortlessly beautiful makeup formulated with clean ingredients and no-compromises integrity. It means balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science. And it means a passionate commitment to researching and reassessing our ingredients as new information comes to light.

Fast. Easy. Flawless. Safe. Makeup that makes life simpler. Skin that feels as good as it looks.

Gucci Westman

Born in California and raised in Sweden, Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Louis Vuitton and Dolce & Gabbana, and backstage at fashion shows such as Brock Collection and Oscar de la Renta. She rose to prominence creating dewy, supernaturally glowy looks for celebrity clients including Jennifer Aniston, Anne Hathaway and Gwyneth Paltrow—establishing her highly coveted ‘second-skin’ approach to makeup.

A lifelong vegetarian with a commitment to holistic living, Gucci feels strongly that ‘luxury,’ ‘efficacy,’ and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup. For her first beauty line, she designed a creamy range of seamless foundations, blushes, bronzers and highlighters that take a ‘plants-first’ approach to crafting the perfect canvas.

Developed to work together as a “makeup wardrobe,” Gucci’s mission is to provide women with a seamlessly edited range of options as multifaceted as their lives. Naturally beautiful, radiantly amplified skin, now available to everyone.

The Ingredients

We believe makeup should do more than enhance — it should calm, replenish and balance. Westman Atelier ingredients are thoughtfully curated by Gucci in the lab alongside the very best chemists to create skin-nourishing, clean makeup that uses potent actives at clinically proven efficacy levels—and performs at the highest possible standard. We work only with formulators we know and trust and we rigorously research what goes into each product. That means we’re always learning and evolving.

We strive to be as absolutely natural as we can be, but we also want our products to work. If a synthetic ingredient is necessary in a specific instance, we make sure it’s thoroughly safety vetted and approved. We’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. So you can feel good about your skin from the inside out.

Welcome to Westman Atelier! Our makeup is crafted with the fewest possible ingredients to deliver the highest-performing, most luxurious, and cleanest products possible. Consider us your experts on achieving the perfect skin for your face. Made with love.