David Morrison

The must-read summary of Adrian Slywotzky and David Morrison's book: "How Digital is Your Business?: Creating the Company of the Future". This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "How Digital is Your Business?" shows why every good business needs to fundamentally re-examine its processes in relation to digital technology. In their book, the authors... Read more

The must-read summary of Adrian Slywotzky and David Morrison's book: "The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits".This complete summary of the ideas from Adrian Slywotzky and David Morrison's book "The Profit Zone" shows how it is generally acknowledged that the company with the largest share of the market will ultimately generate the greatest profits.... Read more