Watson's Wheels of Madness spans generations

Jamey Watson is carrying on a family tradition running Watson's Wheels of Madness custom shop in Alton, Ill.

"A lot of people consider it 'bolting on chrome,'" he says. “It's putting your personal touch on it and figuring what your customer wants."

Frank Watson and Mike Haworth opened Watson's Wheels of Madness in 1985, and owned it together until the senior Watson was killed in a crash with a drunk driver while riding his motorcycle. Haworth ran the shop until 2008, then handed the reins back to Jamey Watson.

Even though Watson has owned Watson's Wheels of Madness for a couple of years, working and riding on motorcycles always has been part of who he was growing up.

"I've grown up with it, off and on, my whole life," Watson told the Telegraph.

The shop does a little bit of everything, including welding, machining and engine work.

Haworth, who still helps out, showed off a stock Dyna Glide motorcycle on its way to becoming "a wide-tire bike."

"We redid the frame," he says. "To make the tank bigger, we had to do some adjusting."