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Just Did It: Robinhood and the New Crypto Wave

The February 22nd launch of Robinhood Crypto, a new commission-free trading app, came with fanfare (over 4 million users) and a face. The Gen Z – Millennial in question in “Don’t Sleep – Introducing Robinhood Crypto”, the 1:35 spot plugging the hot new platform with EDM grooves, a flashy red car and space suit, is on fire. He and friends are destined to win the culture wars, unseating bankers and rewriting the money game. Armed with smartphones, explosive social connectivity and the success of digital art, digital games, digital music and digital everything, a generation high on New Rules is killing it.

Cryptos are next – with knockout clips designed to put the sass back in trading, with slick branding, YouTube appeal and some cool, crypto chuckles.