Marketing Automation and Campaign Specialist

Ref.: MSO-caLocation: Toronto (Canada)Job Status: Full Time

Job Description:

An all-star marketer will get jazzed up about optimizing and building a top-notch campaign execution program. As an email and marketing operations specialist, you will work to create scalable processes that ensure best practices in lead generation and database management. You will drive strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. You will build landing pages and optimize for maximum results on calls to action. You will be expected to develop and track email campaigns and assets, build landing pages to ultimately increase our business' email marketing success. You will support on the development of campaign and live event components.

Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Provide marketing support to the field marketing manager where required in the execution of virtual and offline events

2 to 5 years’ experience with a post-secondary education in marketing or related fields

Strong analytical skills

REQUIRED SKILLS:

2 to 5 years’ experience with a post-secondary education in marketing or related fields