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Retail newspaper advertisements play a critical role in promoting brands and creating awareness about them amongst the masses. In so doing, newspapers play a crucial role in what is called Brand Positioning.

Retailers have many options for advertising in the newspapers – local, regional or national dailies besides local editions of regional or national newspapers – all advertisements being in English, Hindi or any other vernacular language. Hence, a Haryanvi retailer in Gurgaon could reach the general Gujarati buyers in Ahmedabad through Gujarat Samachar or Marathi prospects in Pune through Maharashtra Times.

The three main purposes of retail advertising in newspapers are as follows:

1. Selling an establishment: To this, the customer must be attracted to the premises which, if it is a shop, increases what is known as ‘footfalls’ – i.e., the number of people passing through the shop. Once inside, they could possibly buy something which they would not have bought otherwise.

2. Selling exclusive or own-labelled goods: Retail distributors are sometimes appointed as dealers of certain makes. For example, some supermarkets market their own labelled goods which they get manufacturers to pack in their supermarket’s name. Large departmental stores have special brand names for all their products, which will usually be cheaper and they will compete with national brands. Because competition between own-label and national brands is intense, there is a risk of the national brands being de-listed in favour of a store’s own labelled products. Own-label products are normally made to the specifications or recipes of the concerned retailer, and are not mere copies of existing national brands. All retail outlets are likely to use advertising to promote their sales.

3. Clearance sales: Special offers could be made to clear stocks of products which are seasonal, with promotions – such as the sale of air-conditioners during winter and water heaters in summer.

Usually, since retailers function in a narrowly restricted market geographically, they focus their advertising messages to the preferences and buying habits of the locally targeted audience. The difference between the local and national marketer is that the former tries to get a relatively quicker response while the national advertiser’s main interest lies in establishing long-run favourable opinion and thereby building brand equity.

Thus, anyone from anywhere in India can place retail advertisements in leading newspapers like The Times of India, Hindustan Times, Dainik Jagran, Amar Ujala, Navbharat Times, Hindustan Hindi, The Indian Express, Anandabazar Patrika, Malayala Manorama, Daily Thanthi, Andhra Jyothi, Maharashtra Times, Gujarat Samachar, Kashmir Times, Assam Tribune and others among over 1000 members of the Indian Newspaper Society (INS).

However, such operations are so complex – since they also include getting the rate cards of all the required newspapers – that it would distract from the main purpose of the business which encompass a multitude of other retail business activities. Thus, for speedy and stress-free newspaper advertising, the retailers should channelize advertising activities through the tried and tested online facility Myadvtcorner, the arm of an INS-accredited advertising agency which provides a variety of free services including the latest rates of every edition of every newspaper, obtaining rebates wherever possible, providing retail ad samples, doing retail newspaper ad booking online and booking retail ads in newspapers like retail business ads and retail classified advertisements.

Q.: I want to advertise in Prabhat Khabar on a regular basis for my products to promote sales. Please send me the offers and schemes.Ans.: Prabhat Khabar is a Hindi language newspaper published daily in Jharkhand, Bihar and West Bengal. The newspaper is circulated in several states and some parts of Orissa. Please send us the matter and we will let you know if there is any scheme available for classified text/display advertisements. There are no schemes for display advertisements but, if you have many ads, we can negotiate special rates from the newspaper. Book Now!

Q.: Our company is going to launch a health product brand in the market. In order to bolster the promotion and expand the influence, we plan to launch our products through newspaper advertisements. Please give us the best rates for The Times of India, Delhi NCR.Ans.: The Times of India is a leading newspaper of the Delhi NCR region with a wide circulation. To promote your product in the market, classified display and display advertisement formats are the best to opt for. In classified display there is a scheme of 4 +1 for retail advertisements. There is no scheme in display advertisements and are costlier than classified display advertisements but these types of advertisements give high impact. But, if you have many ads, we can negotiate special rates from the newspaper.

Q.: What are the charges for text classified ads in retail section in Hindustan Hindi, Delhi. Ans.: A retail advertisement can be booked in Hindustan Hindi at a reasonable cost. There is a scheme of 4 paid and 1 free insertion. To view the rates please click on the http://www.myadvtcorner.com/rates.php, select the category, edition and the newspaper.

Q.: Please let me know the rates for a display advertisement in The Hindu, Bangalore, to advertise about my retail outlet.Ans.: The Hindu is a widely circulated newspaper of South India. Each edition of Hindu has a supplement named Friday Review. Only display advertisements can be published in this supplement. Our company can offer you the best possible rates. MyAdvtCorner.com is a secured and easy way to book advertisements for any leading newspaper at the lowest rates.

Q.: I need to advertise in Punjab Kesari all editions for our product promotion. We make cricket bats.Ans.: To advertise about cricket bats we would advise you to go in for a display advertisements. For Punjab you can opt for Punjab Kesari or a combination of Punjab Kesari, Jagbani and Hind Samachar. Send us the company logo and all the other details so that we can give you the best design options. Retail advertisements attract the readers’ attention.

Q.: I am into the making of naphthalene balls. I have opened a new shop. My budget for advertisement is very low. Please advise. Ans.: MyAdvtCorner.com is the online advertising facility to book all kinds of ads at cost-effective rates. According to your budget we would suggest you go in for classified text advertisements. Advertising your retail business is in itself an excellent promotional strategy.

Book RETAIL ADS for better job opportunities

MyAdvtCorner.com provides retailers big opportunities for reaching out to customers in need of the goods and services offered by these retailers. Through MyAdvtCorner.com these attractions can be highlighted in classified text, classified display and display ads in black and white and colour.

Through MyAdvtCorner.com, the text of the ad can be written and then enhanced through borders, bold texts, background colour and other such visual devices in some newspapers. For classified display ads, you can see the sample or send us the material for preparing the ad through our own experts. This can be simultaneously previewed, edited and finished to your complete satisfaction. It can then be sent to MyAdvtCorner.com for instant publication in the newspaper of your choice.