Summary

A Macedonian company offers an innovative e-commerce platform consisting of an online marketplace for various sectors of e-commerce, together with a service platform that provides an complete e-commerce as a service to businesses. The main innovation is the introduction of a novel service model in e-commerce, Process as a service (PRaaS), together with a unique synergy with a localized e-commerce marketplace that integrates multiple business sectors.Commercial joint venture/licensing is offered.

Full description

An e-commerce platform is offered for a commercial joint venture or licensing in various markets. It consists of an online marketplace for various sectors of e-commerce, together with a service platform that provides an complete e-commerce as a service to businesses. The platform contains B2C and B2B features for the online retail, tourism and ticketing sectors. Its main competitive advantage is the synergy of the online marketplace and the complete e-commerce Process as a service (PRaaS) that is provided to businesses.

The platform has multiple revenue streams and is positioned as a key player in the ecommerce market because of the comprehensive and innovative business model.

Attached to the technical platform is a full array of accompanying logistical and support services for businesses: internet marketing strategy and implementation, delivery, fraud management, catalogue digitization, SSL and web domains, hosting, order fulfillment, payment processing, web store management, or full e-commerce process outsourcing.

The main benefits are rapid and sustainable development of the e-commerce sector, through lower cost, lower risks, on-demand service and managed end-to-end processes.

Current and Potential Domain of Application: Growing e-commerce markets, which applies to most countries today.

Partner expertise sought:

- Specific area of activity of the partner: - Type of partner sought:Private company in the ICT or Sales/Marketing sector with capability to organize and maintain the local support processes of an e-commerce B2B and B2C platform.

- Specific area of activity of the partner:Internet marketingE-commerceInformation technology servicesSales management

- Task to be performed:Organize and maintain all local support processes: logistics, legal, sales, marketing, e-commerce consultancy.

All technical support will be provided by the company offering e-platform, and all process know-how will be transferred.

Advantages & innovations:

The main innovation is the introduction of a novel service model in e-commerce, Process as a service (PRaaS), together with a unique synery with a locallized e-commerce marketplace that integrates multiple business sectors. The main benefits are rapid and sustainable development of the e-commerce sector, through lower cost, lower risks, on-demand service and managed end-to-end processes.

In comparison with the current state-of-the-art this is the only platform that provides on-demand Process as a service with an integrated marketplace, apart from the current solutions offered. Its array of integrated processes is much more complete compared to the known ones, and offers compelling advantages to local businesses by complete localization of all services and logistics and their on-demand provision. Such completeness of the e-commerce service allows rapid expansion of e-commerce in developing markets, by removing risks and costs for the merchants. At the same time it allows consumers a wonderful experience through a vast marketplace and separate web-stores of the familiar local brands, under a managed platform with rigorous quality control, which is constantly being upgraded with new advanced services and products such as: discount systems, social wishlists, location-based services, etc.

The purpose of the platform is highly aligned with the five-year digital economy plan of the EU, presented in 2010 by European Commission Vice-President Neelie Kroes:

• Ultra-fast broadband by 2020: 50% of European households should have subscriptions above 100Mbps (no baseline).• Promoting eCommerce: 50% of the population should be buying online by 2015.• Cross-border eCommerce: 20% of the population should be buying across borders online by 2015.• Single market for telecoms services: the difference between roaming and national tariffs should approach zero by 2015.• ICT R&D increase: Double public i