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When analytics aren’t built into your workday, you miss out on the valuable insights that drive your success. In an age where data-driven decisions rule, Siteimprove Analytics makes digging into your website’s performance metrics easier than ever before. A powerhouse of data insights plus an intuitive dashboard and easy reporting means your entire team can easily dig into what works, what doesn’t, and the “why” behind it all.

Measure what matters most to you

While visits and page views are nice to report on, they don’t necessarily prove that your website supports your organization’s goals. Nobody knows your objectives like you do—so why rely on what others say you should measure? Define which key metrics matter most for your success and keep track of them all in one place.

Fine-tune the path to conversion

Learn how your visitors think

View your website through your visitors’ eyes, using visualized data in Behavior Maps to learn how they navigate each page. Track User Journeys to create logical paths to the most important destinations on your site.

Key Metrics

You know better than anyone which reports will help you to stay on track for achieving your goals. With Key Metrics, you define what to measure, so reporting is always connected to your specific goals.

Funnels

Lay out the ideal path for visitors to follow to conversion, then track their behavior to learn where they might go astray. Find out exactly which pages cause them to lose interest and fine-tune your site to lead them to the right destination.

Behavior Maps

Piles of data can be overwhelming to interpret and even harder to explain to others. Based on click coordinates and scrolling patterns, Behavior Maps provide tangible representations of the actions visitors take on your website.

User Journeys

When content and design work together seamlessly, big things happen. Get a better understanding of how your visitors navigate from point A to point B, allowing you to make data-driven decisions on the layout of your site.

Optimize site structure based on how visitors navigate between key pages

Root content and design in data to create logical paths to crucial pages

Verify that visitors navigate your site as you intend

Feedback

The best way to learn about user experience on your site is from the users themselves. Use on-page surveys to learn about navigation challenges, gather ideas for improvement, and enhance visitor experiences with insights directly from the source.