A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

House of Disaster Debuts Frida Kahlo Accessories Line

November 15, 2019
/ 2 min read

Following the success of the first Frida Kahlo licensed product launch earlier this year, House of Disaster is introducing a second range.House of Disaster will debut Frida Kahlo products in early 2...

Licence India Bureau

Following the success of the first Frida Kahlo licensed product launch earlier this year, House of Disaster is introducing a second range. House of Disaster will debut Frida Kahlo products in early 2020 along with other Frida Kahlo licensing partnerships. “We love the design graphics of House of Disaster,” says Maria Strid, owner, Art Ask Agency. “The freedom to get creative and propose distinctive graphics for licensed products is one of the many plus points of the Frida Kahlo license.” Art Ask Agency licenses Frida Kahlo’s likeness through the Frida Kahlo Corporation, along with other likenesses of culture brands, designers, illustrators, character lines and photographers. Frida Kahlo Corporation was created in 2005, and Frida Kahlo’s heirs transferred all of her rights and entire interest in the intellectual property to the Frida Kahlo Corporation, resulting in the marketing of trademarks, brands, images, photography, signature and other intellectual property of Frida Kahlo. The Frida Kahlo Corporation licenses the Frida Kahlo brand and contributes a portion of the proceeds received to community-based charitable organizations that are committed to improving the life of women and children.

A license is an agreement through which a licensee leases the rights to a legally protected piece of intellectual property from a licensor – the entity which owns or represents the property — for use in conjunction with a product or service. Licensing is defined as the process of leasing a trademarked or copyrighted entity (known as a “property”) for use in conjunction with a product, service or promotion. The property could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements.

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