Active Internet Users by Country, August 2004

Nielsen//NetRatings found that the overall at-home global active Internet universe for 12 selected countries barely changed from July 2004 to August 2004. Roughly 157,000 active users dropped off the Internet over the month, representing a decline of just half of one percent.

The United States broke its losing streak, posting a gain for the first time since March. Japan added the most active users for the month, while Switzerland exhibited double-digit growth.

Italy lost the most active users, resulting in the highest percentage loss for the month. The UK dropped roughly half of the users that were added in July.

Active Internet Users by Country, August 2004, Home

Country

July2004

August2004

Growth

Change

Australia

8,739,841

8,817,815

0.89%

77,974

Brazil

11,616,420

12,019,552

3.47%

403,133

France

14,295,081

14,222,597

-0.51%

-72,484

Germany

29,741,567

29,215,331

-1.77%

-526,236

Hong Kong

2,733,220

2,673,388

-2.19%

-59,832

Italy

15,704,455

14,930,690

-4.93%

-773,765

Japan

34,715,991

35,646,372

2.68%

930,381

Spain

7,997,175

7,466,380

-6.64%

-530,794

Sweden

4,411,124

4,694,397

6.42%

283,273

Switzerland

3,004,881

3,321,652

10.54%

316,772

UnitedKingdom

22,417,315

21,783,154

-2.83%

-634,161

UnitedStates

136,609,169

137,038,072

0.31%

428,903

TOTALS

291,986,237

296,829,401

-0.05%

-156,837

Source: Nielsen//NetRatings

Nielsen//NetRatings has expanded its tracking system to include Internet applications, and calculates active users as the number of people that actually go online in a given month, rather than the number of people with access.

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