25 dresses for 25 cities | J. Waibel

25 dresses for 25 cities | J. Waibel

German designer Jule Waibel has created 25 of her folded paper dresses for fashion brand Bershka’s shop windows around the world. Jule Waibel produces the dresses by hand-pleating large sheets of paper into forms that fit the body. Each takes over ten hours to complete. She was contacted by Bershka with an offer to exhibit 25 dresses in as many of its flagship stores in cities including London, Paris, Milan, Istanbul, Osaka and Mexico City. Waibel scores the paper horizontally and vertically before folding along the seams, then repeats the process for the diagonal. Most of the dresses are printed with colour gradients, while a few are covered with detailed patterns.

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