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Victoria Robertson, head of food innovation at KFC UK & Ireland, said: “We know people are more passionate than ever about eating well, and we face a big challenge in shifting their perceptions of what we offer.

"We’ve done it before, though – the success of our riceboxes has shown that our fans will go for lighter options from us.

"That said, we know any new menu and recipe changes will have to be just as tasty as today.

"It’s a tricky challenge, because our fans absolutely love our Original Recipe chicken, and we won’t be changing the Colonel’s secret recipe of 11 herbs and spices.

"This is about providing choice, and offering delicious, signature KFC taste that just happens to be lighter.”

KFC on Lower Addiscombe Road (Image: David Cook)

The menu changes will see healthier sides to help customers towards their five-a-day, while KFC has also committed that they will only launch low or zero calorie carbonated soft drinks to further their calorie reduction.

Moreover, working with a series of partners, KFC will trial a behavioural change programme to help consumers make lighter and healthier choices.