Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

PROSPECTS

After a challenging year in 2017, car rental players had a better year in 2018 as values sales improved, albeit moderately. This is partially due to the growth in the nation’s economy, alongside the government’s aggressive expansion in infrastructure development.

Eid al-Fitr holiday becomes a prime time for car rental

Compared to the average demand on regular days, demand for car rental is heightened during the Eid al-Fitre or Lebaran period as well as the run-up to the holiday. This is especially so in smaller cities where online ride- hailing companies do not exist or have a minimal presence.

Highly fragmented industry with only a few branded players

Private car rentals offered by individuals still account for nearly half of all car rentals, leaving space for only a few branded players in the competitive landscape. In terms of value sales, Golden Bird, a subsidiary of Blue Bird, holds the highest branded value share, mostly due to the parent company’s good reputation.

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