Metrics, successes & flaming disasters in digital marketing

It Takes a Brave Man to Compliment the Ads On His Site

That’s the headline used by Steve Safran in his post at Lost Remote. Lost Remote works with FM, and Sprint is running ads on Lost Remote as part of its Sprint Cuts campaign.

“Have you checked out the Sprint ads that cycle through on the right of LR? Pretty good. Fast, funny, and — I have to say — clever. They’re part of their ‘Waitless’ campaign — ideas to save you time in your life. Now keep in mind that our ads are sold by Federated Media, so we have no idea what’s going to go into that space. We’ve also dissed ads that have appeared there, and so weâ€™re not trying to suck up. (Much.) No — I think the Sprint ads are an excellent example of ‘advertising as entertainment.’ I went through a bunch of their quick videos, and spent time on their site. That’s worth pointing out on the rare occasions that it happens.”

Readers at Lost Remote, at least a few that commented, agree:

“Agreed. Clicked through to their site from here and I wasted a good 15 minutes going through the different clips. Though I still can’t get the hang of speed tying my shoes.”

And this one, which ought to get FM’s critics riled up:

“Those are sheer genius. (The ‘Turbo Parking’ one worries me a little, though.) Thing is, I would never have clicked on one if you hadn’t drawn attention to itâ€¦ “

Steve and Lost Remote readers: Glad you like em!

Update 9/16: Another brave man, Eric Wilhelm of Instructables tries his hand at one of the “Sprint Cuts” being advertised on his site.