STAGE TUBE: KINKY BOOTS Billboard Goes Up in Times Square!

The new musical Kinky Boots, from four-time Tony Award-winner Harvey Fierstein (book) and Grammy Award-winning rock icon Cyndi Lauper (Music & Lyrics), will begin preview performances on Broadway at the Al Hirschfeld Theatre (302 West 45th Street) on Tuesday, March 5, 2013, with an official opening night set for Thursday, April 4, 2013. In anticipation of the musical's big debut, a new Kinky Boots billboard just went up in Times Square. Click below to watch a time-lapse video of the installation!

In Kinky Boots, Charlie Price (Sands) has suddenly inherited his father’s shoe factory, which is on the verge of bankruptcy. Trying to live up to his father’s legacy and save his family business, Charlie finds inspiration in the form of Lola (Porter). A fabulous entertainer in need of some sturdy stilettos, Lola turns out to be the one person who can help Charlie become the man he’s meant to be. As they work to turn the factory around, this unlikely pair finds that they have more in common than they ever dreamed possible… and discovers that when you change your mind about someone, you can change your whole world.

Inspired by a true story and based on the film, Kinky Boots features a warm and witty book by Mr. Fierstein (La Cage, Torch Song Trilogy, Newsies) and a richly diverse musical score from Ms. Lauper, in her stunning theatrical debut. Mr. Mitchell (Hairspray, La Cage, Broadway Bares) has crafted a production bound to move, inspire and set audience's feet dancing.