PURP: Investing In The Music Is How One Becomes A Household Name

“There is no free ride in this and you have to come up with a decent amount of money for your campaigns.”

Check out the interview with PURP exclusively on Skilly Magazine Online.­­­­

Skilly: Where did this all start? Tell us about your journey in the entertainment business.
PURP: I began as a DJ working for my father’s company A Perfect Night DJ Services and my first gig was my 5th Grade dance. It wasn’t till much later after I graduated high school in 2012 that I began to explore my voice and create lyrics to covers, and also began to think of my future and where and what I truly want to do in life. That’s when I chose to attend the trade school RRF (Recording Radio Film Connection) to have a better understanding of music and the music industry.

What would be your biggest piece of advice for the young kids out there trying to do what you do?Stop trying to be someone else and just be you. There is way too many indie artists out there trying to be the artists who are poppin’ and on the radio just because their lifestyles and choice of living. You have to stop and really find what you think sounds good to you. Let your original influence of music come to you and let it guide you in the way you think it needs to sound.

What are some of the hardest challenges and tasks in your position?The struggle as an indie artist begins in their current life surroundings and of course for most money. For example, mine was trying to support a family, paying bills, and having a child. In the end it was too much strain. So now as a single father trying to make sure my son is taken care of is my main priority. Then comes creating enough funds to create, promote, and build my music and my brand.

We all know the entertainment business is very tough, but what do you find is the best way to promote and advertise your music?From standing back and watching, observing, and learning by reading and following the movement and current trends of today’s music industry I would say “influencers.” We live in a world that’s built around social media that can instantly connect anyone from anywhere around the world. There is no free ride in this and you have to come up with a decent amount of money for your campaigns.

Tell us about your city. How are the artists and the fans?I live in Albuquerque, New Mexico, born and raised. We are a very cultured people with a strong southwest influence. There is absolutely talent out here, but in most cases the local talent is not supported here at all.

Where do you see yourself a year from today?I see myself on XXL as a new freshman. Progression and networking is key and that’s all I do.

Who and what were your biggest inspirations? Who do you look up to in today’s world?My biggest inspirations were AC/DC, Metallica, Linkin Park, Limp Bizkit, and Speaker Knockerz. Who I look up to in today’s world the most are all the people out there who are struggling but continue to fight every day for what they believe in the most.

How do you feel about the music coming out today? Do you like it?In today’s new rap age most seem to really hate what’s coming from the genre, but younger generations thrive off of it. I myself am a fan of Carti, Lil Wop, and more to name; that’s because I am who I am and I enjoy most genres except for one – country.