[July 19, 2014]LINCOLN - Residents in Lincoln are
about to benefit from a national backpack giveaway campaign. The
Cellular Connection, the largest Verizon Premium Wireless Retailer
in the U.S., in a joint effort with its customers, announces today
that it will be donating 100,000 backpacks full of school supplies
to children through its School Rocks Backpack Giveaway. Last year,
the company donated 60,000 backpacks.

More than 350 participating TCC stores across the
U.S. are inviting local families to bring their children to the
store between noon and 2 p.m. on Aug. 2 to pick up a backpack
filled with pencils, paper, a pencil box, folders, glue and more.
One backpack per child present will be given away on a first-come,
first-served basis while supplies last. Participating store in
Lincoln is located at 1275 Woodlawn Rd. Each participating TCC store
will donate between 75 and 300 backpacks. All leftover backpacks
will be donated to local schools.

“The backpack giveaway is a huge part of TCC’s ‘Culture of Good’
movement that’s all about making a positive impact on employees
while benefitting the world,” said Scott Moorehead, president and
CEO of TCC. “It’s how our company gives back to every community
where we do business, and it involves every employee at every level.
We’re honored to have the ability to give back to those who need
it.”

Lincoln residents have also joined the cause. Since the beginning of
March, TCC customers have been given the option to round their
purchases up to the nearest dollar with the difference going
directly toward the School Rocks Backpack Giveaway.

In 2013, the National Retail Federation predicted the average person
with children in grades K-12 would spend $86 on school supplies such
as notebooks, pencils and backpacks. On top of that, nearly 16
million children in the U.S. live in poverty. TCC is doing its part
to ensure that as many children as possible are set up for
educational success.

More information about the School Rocks Backpack Giveaway
initiative is available on YouTube. Supporters of the School
Rocks Backpack Giveaway are encouraged to use hashtag #cultureofgood
on Instagram and Twitter to help spread the word.