Title: “Red Velvet 1st place among the girl groups… TWICE is 4th” (Source)

On April 7th, the Korean Business Research released the April edition of the Girl Group Brand Reputation Rankings. The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 88,438,696 pieces of big data from March 5, 2018, to April 6, 2018.

Red Velvet received 1st place with a total brand reputation score of 9,394,264. This is a 39.15% increase from the 6,751,331 score they received last month. The link analysis showed high usage of the words “Red Flavor“, “Controversial” and “Criticize“, while the keyword analysis showed that “Irene“, “North Korea” and “Joy” ranked in the top. The positivity-negativity analysis found that reactions towards Red Velvet are 50.21% percent positive.

[+291 / -66] TWICE congratulations on ranking 4th without any activities! Congratulations on your 1st place 3rd time in a row Red Velvet!

[+216 / -56] Congratulations Red Velvet!

[+216 / -56] Red Velvet you’ve done a great job this time and I look forward to your next comeback! Take a good rest now ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

[+173 / -41] Red Velvet ❤❤

[+168 / -46] Congratulations Red Velvet

[+85 / -32] Red Velvet congratulations on 1st place for the third consecutive month.

[+72 / -22] 2018 is the year of Red Velvet!

[+59 / -17] You have worked hard Red Velvet and the results are shown~