BACKLAND WORLD CUP FINALS REFLECT A STRONG SEASON

The Skimountaineering World Cup finals took place last weekend in Madonna di Campiglio, Italy. The Backland athletes proofed their great class also in these last ISMF races of the season. Under bad weather and snow conditions they achieved six places on the podium in the daily classifications of all categories, and not at least because of those the Backland team can draw a strong season balance.

GREAT JOB GREAT SEASON NORDIC TEAM: NOW TESTING AND CASTING

The last racing weekend this World Championship winter has come to an end. And it’s the starting gun for the new season. For the most successful Atomic Nordic Team for years, the time has come to start testing and casting. Redster scouts and equipment specialists are already on their way to Norway and Russia. Their mission: top secret tests of the new model series with a new name. Scouting and recruiting are great qualities in the Atomic Nordic Unit. This was proved by the strong performance this season 2018 / 2019, especially by the newcomers. Do you need proof?

7 OUT OF 11! THANKS TEAM ATOMIC FOR THIS ABSOLUTELY AMAZING SEASON

They have written the most beautiful chapters in skiing history again, this World Championship winter. They have celebrated so many wins in a row, set up world records and rocked the ski circus 18 / 19 right up to the last minute. The Atomic stars, were, are and remain a benchmark in ski racing and one fact explains everything: both the new and ‘old’ Overall World Cup winners Mikaela Shiffrin and Marcel Hirscher together have picked up 7 out of 11 possible Crystal Globes. Wow! Together with the rest of the cool Redster gang they’ve won 30 out of 73 World Cup races and have skied onto the podium 53 times.

THE BACKLAND ATHLETES AT THE WORLD CHAMPIONSHIPS ON THE SUMMIT

The 10th ISMF World Championships in Villars-sur-Ollon/Switzerland were the highlight of this season’s skimountaineering race calendar. The Atomic Backland athletes were able to shine bright, receiving six medals in total. Noteworthy is the performance of the young Espoirs athletes, strongly pressing after the Seniors and thereby promising a successful near future.

THE GREAT SKIING EMPEROR: MARCEL BEST OF THE BEST FOR THE EIGHTH TIME IN A ROW

Eight years ago nobody, not even Marcel himself, thought this would be possible. Marcel Hirscher has just won his 8th Overall World Cup in a row in the penultimate weekend of racing this World Championship winter! Including his small Crystal Globes in the Slalom and Giant Slalom he is now the Global Emperor in skiing history: on top of the eight Overall Wins he also has another dozen small Crystal Globes to add. He’s won everything, achieved everything. And here’s Marcel Hirscher’s exciting answer to the question about his future.

ATOMIC ALL-ROUNDER MIKAELA: OVERALL WORLD CUP WIN #3 IN A ROW

OOPS! SHE DID IT AGAIN. Atomic superstar Mikaela Shiffrin has become the best ski racer in the world again for the third time in a row and is now Overall World Cup winner again this season. The decisive moment came in Sochi this weekend where the races were cancelled due to heavy snow. Her third large Crystal Globe is the logical result after her truly amazing winter.

REHRL, RIESSLE, REDSTER RACERS – GOLD, BRONZE IN THE WORLD CHAMPIONSHIP TEAM SPRINT

Two Redster athletes are celebrating again at the Nordic Ski World Championships in Seefeld. Two from the
strong combined skiers unit: with the Redster Carbon S9 Fabian Rießle raced competently over the finishing line
to the World Championship title for Germany; Franz-Josef Rehrl won his second Bronze medal after another
excellent cross-country performance.

MARCEL SECURES GS CRYSTAL GLOBE AND SOFIA’S WITH US UNTIL OLYMPIC GAMES 2022

Race intelligence is about making the right decisions at the right moment, even if they are risky ones. Marcel Hirscher’s start in the Combined in Bansko was a risky decision (see Marco Schwarz, who suffered a serious knee injury after a questionable jump near the finish). But they were the right decisions and important: second place in the Combined, second place in the GS, Marcel has secured the small Crystal Globe in the GS early (for the sixth time in his career) and keeps the upper hand in the Overall World Cup a solid 490 points in the lead. Even more great news for the Atomic team with a double win in the Ladies Downhill in Crans Montana! Sofia Goggia won her first race since her comeback, ahead of Redster colleague Joana Haehlen. And because everything is so easy and going successfully for Sofia, the speed queen has signed up until after the Olympic Games in 2022. And it’s all been finalized already!

FRANZ-JOSEF: THE SUPER JUMP TO BRONZE IN CROSS-COUNTRY

“If Franz-Josef can call up his talent in ski jumping that he’s capable of, then...” Up until now the Atomic combined skier Franz-Josef Rehrl was nearly rated exclusively by his ski jumping performance. Ironically, with his first appearance at the home World Championships in Seefeld the Redster athlete couldn’t call up what he’s capable of in ski jumping. And then in the 10 kilometer cross-country race the super jumper delivered a great performance to jump from 4th place into Bronze position. His support team had prepared the “Redster carbon secret weapons” for wet snow…

MIKAELA, MARCEL: THE FIRST SMALL GLOBES ARE IN THE BAG!

The Redster stars Mikaela Shiffrin, Marcel Hirscher and Marco Schwarz had hardly put away the eight medals they won together at the World Championships when they were back in the limelight at the city event in Stockholm. Last weekend the reigning Slalom World Champions ensured early on in the parallel event in the Swedish capital that the Slalom World Cup and the first small globes are in the bag. With 3rd place, Marco Schwarz also confirmed that parallel events are his thing, just like everything where fast turns count.

The Redster stars came from a stunning World Cup to Åre as medal contenders, withstood the public’s expectations, and rocked the 45th FIS Skiing World Championships! With three Gold, three Silver, and three Bronze medals: the racing team from the most successful skiing brand in the world with its superstars and silent heroes in the background once again proved that it’s the benchmark in race intelligence, performance and commitment. And let’s hear it again for Mikaela Shiffrin, Sofia Goggia, Marcel Hirscher and Marco Schwarz!

JOHANNA: PODIUM IN HER 2ND RACE! NORDIC STARS PREPARING THE WORLD CHAMPIONSHIPS

The World Cup tour stopped in Cogne, Italy: the last test before the Nordic Ski World Championships in Seefeld. And it looks promising from the Atomic Nordic Unit point of view. Since the Swede Johann Hagström fell on the way to Gold and became the tragic hero at the U23 World Championships in Lahti, the young athlete in the World Cup has had a rocket start to the World Cup. A week ago a well-deserved 9th place, this time in her second World Cup race ever, she came third! Only a selected few manage to get on the podium so quickly, and on top of that, just before the World Championships. And talking about that: this is the last update from the Redster stars before they start soon in Seefeld.

BRONZE FOR MARCO: MENTAL METAL FOR TECHNICAL RACES.

His win in the only Combined on the Lauberhorn this winter made the Redster star Marco Schwarz the top favorite for the World Championship Combined in Åre. After the Downhill all the signs were still looking like he would fulfill his role. At the end of the first World Championship race Blacky was pleased he had won the Bronze medal. Mental Metal for the Atomic youngster even before the technical races: “It’s good to know that I’ve got a medal. And now I’m looking forward to the next races.”
It’s

SUPER SIMON EVEN AT –23°C SPRINT LADIES SMILING IN LAHTI

His performance is as reliable as his sniper rifle! Simon Eder, the charismatic biathlete star in the Redster Nordic Unit once again proved that he can be relied on even in arctic temperatures in Canmore (Canada). He came sixth in the Individuals, which was shortened from 20 to 15 kilometers because of the extreme cold, and fifth with the Austrian relay team. And it was too cold for a big grin with temperatures well under minus 20 degrees in Canmore. But the Atomic Sprint Ladies Tiril Udnes Weng (6th) und Hanna Falk (7th) were smiling after their World Cup in Lahti. Whilst the Nordic Redster Combined with Franz-Josef Rehrl, Manuel Faisst, Fabian Riessle didn’t start in Lahti in preparation for the Nordic Ski World Championships in Seefeld.

Sofia Goggia: The Comeback of the Year

Understatement is not Sofia Goggia’s style. In fact, the 26-year-old from Bergamo, Italy likes to double up on her victories. Which is why, when she took home her first downhill world cup win at Jeongseon in 2017, she followed it up with a Super-G win the very next day. And she didn’t just win Olympic gold in 2018, she also beat out Lindsey Vonn for the world cup title. “You always have to raise the bar a little bit”, she says with a twinkle in her eye.

FRANZ-JOSEF, MANUEL, FABIAN – THE NORDIC REDSTERS COMBINED

It doesn’t matter which course or what conditions, wherever the World Cup stops, there’s always a constant factor in the Nordic Combined and that’s the strong performance of Redster combined with Franz-Josef Rehrl, Manuel Faisst and Fabian Riessle. The cool Atomic trio started with chances of a medal in Klingenthal (GER) and just like the rest of this winter season, they were in strong shape: Fabian sixth and third, Franz-Josef fifth and sixth, Manual ninth and seventh. And yes, one of the secrets behind their constant performance is a special form of trust.

FIRST BACKLAND WORLD CUP VICTORY OF THE SEASON

The ski resort Super Devoluy in the south east of France was the location of this season’s third Skimountaineering-World Cup. Astonishing performances were delivered by the Atomic Backland athletes. Iwan Arnold won the Sprint race, Davide Magnini celebrated a victory in the Espoir category of the Individual race.

TEAM ATOMIC: THE REDSTER POWERSCORE!

Today’s skiing superstars Mikaela Shiffrin and Marcel Hirscher have been with us under contract for years. Both are leading the Overall World Cup classifications sovereignly and both are travelling as the benchmark in skiing to the FIS Alpine World Ski Championships in Åre. However, they are not the only medal candidates; in the current World Championship season Redster athletes have won 26 out of 53 races in the World Cup. The rest of the skiing world, i.e. all other skiing brands together have won 28. These numbers just go to prove Atomic’s dominance, as the world market leader, in ski racing.

ROCK´N´REDSTER! 1.21 SECOND LEAD AT THE MARCEL SHOW IN SCHLADMING

“Just wait until everything goes according to plan again!” It’s rare for Marcel to make a threat, but just before Schladming that’s exactly what he did. The classic Slalom races in Wengen and Kitzbühel, where he had to work unusually hard to earn his third and second place aroused the ski maniac in Marcel again. In his last training run before the night race, on his home snow in Annaberg, the hero of all-time skiing changed his setup by a few millimeters. A change so minor that no normal skier would notice this difference. Marcel said, “For me it makes a world of difference”.

REDSTER PRECISION TEAM: TOP ATHLETES IN GOOD SHAPE

The last stops before the countdown to the World Championships for the Atomic Nordic Team bring the next top performances from the top athletes. After 3rd place in the Tour de Ski Atomic superstar Simen Hegstad Krueger came in 2nd place in the World Cup in Ulricehamm, over the 15 kilometer freestyle, beaten by only 1.1 seconds. In the relay race the Norwegian came 3rd, whilst Redster colleague Evgeniy Belov won with his Russia II team. It was also a successful weekend for Atomic biathlete Simon Eder at the World Cup in Antholz: 5th in the Sprint, 8th in the pursuit, 10th in the mass start, where his Redster team colleague Benjamin Weger came in 6th. For the Atomic combined skier Franz-Josef Rehrl (strong performances with 8th and 4th place in Trondheim), his performance before the home World Championships in Seefeld is showing the right direction, his team colleague Manuel Faisst came in 7th and 13th. The future stars in the Atomic team demonstrated at the Nordic Junior World Championships in Lahti that you should remember their names.

SIMPLY BEAUTIFUL! STEPHANIE’S 1ST WIN AND SOFIA’S DREAM COMEBACK

Great sporting events in Garmisch! Despite “hot competition” from the racing in Kitzbühel, this weekend it was the Atomic speed ladies who delivered the magic and emotional moments. 42 years after the Atomic skier of the century, Annemarie Moser-Pröll won the Downhill here, Stephanie Venier, the Redster race lady, broke the spell on the Austrians here in Garmisch and won again. With her very first win in the World Cup after a mega season. And just before the World Championships it was great to see Sofia Goggia back at the start after a complicated broken ankle. She came, took a look and came second twice - what a dream comeback! The wacky insider story behind it: whilst Sofia Goggia was out of action due to injury, an Atomic specialist team was busy putting her Redster speed skis into action, as if she had been racing herself. And the crazy thing: her equipment was at the races in North America without her …
The

NEXT STOP OF WORLD CUP IN ANDORRA, AGAIN TOP-RESULTS

In Andorra in midst the Pyrenees, the Backland athletes had a successful continuation in the ISMF Skimountaineering-season. Davide Magnini finished 4th in the individual race, which equals the victory in the Espoir category. Armin Höfl took rank 4 in the vertical race and was invited to the price giving ceremony for the first time in his career.

FLAWLESS MIKA, MAGIC MARCO, MIGHTY MARCEL, COURAGEOUS MANUEL!

It’s not the largest athlete team in the World Cup, but the Redster Unit is the most successful by far. Thanks to two absolute shining stars of the century. And to a star line up, which isn’t complete due to injury, but still proves weekend after weekend how much potential there is in this Atomic team. So would all the Redster heroes from the races on the Lauberhorn and in Cortina d’Ampezzo please come onto the winning podium for a group photo! Standing ovations for: Mikaela Shiffrin, Marco Schwarz, Marcel Hirscher, Stephanie Venier and for Manuel Feller plus the athletes of the future.

FIRST RACE BRINGS FIRST WORLD CUP PODIUM OF THE SEASON

Last weekend, the ISMF Skimountaineering World Cup started in Bischofshofen, Austria. Already in the first competition of the season, the sprint race, Atomic athlete Iwan Arnold was able to finish on the second place. Further top-rankings and outstanding performances completed a successful weekend.

THE REDSTER-HIGHLIGHTS: FRANZ-JOSEF KING OF CHAUX-NEUVE

The Nordic Combined Triple in Chaux-Neuve (FRA), Biathlon World Cup in Ruhpolding (Germany), cross-country World Cup event in Otepää (Estonia): The Atomic Nordic Crew has been hard at work and successful everywhere. Redster highlight N° 1: Combined skier Franz-Josef Rehrl captured the audience’s hearts with his first two World Cup wins of his career in Chaux-Neuve and came in 3rd place in the final classification after his Atomic buddy Fabian Rießle. Atomic biathlete Simon Eder came home with 8th place in the Sprint and 9th place in the mass start in Ruhpolding. Redster classic star Evgeniy Belov is fit again after having the flu in the Tour de Ski and came in 6th place in the 15km Classic in Otepää. Do you know Ansgar Evensen - not yet? Well, he’s the future star at Atomic and recent Silver medal winner from the Nordic Junior World Championships.

HÖFL AND ZUGG ON MOUNTAIN ATTACK-PODIUM

The biggest and one of the most prestigious Austrian race events in skimountaineering, the Mountain Attack on the slopes of the ski resort Saalbach-Hinterglemm, brought two second and one ninth rank for the Atomic Backland Athletes.

ATOMIC NORDIC: BREAK AFTER THE TOUR WITH IMPORTANT SUCCESS STORIES

The week after the Tour de Ski is traditionally a short break for the athletes to have a breather, especially for the cross-country team in the Atomic Nordic Unit. The majority were able to have a break, as the City Grand Prix in Dresden will only be fought for by the pure sprint specialists. Simen Hegstad Krueger, Third in the Tour, carried on his momentum from his top performance, and is looking forward to new tasks. Atomic star Evgeniy Belov has got his energy back again, after having the flu which threw him out of the Tour early. Whilst the Redster cross-country athletes are having a break, the biathletes and Nordic combined skiers brought in some success stories.

MARCEL’S DONE IT AGAIN! A HERO’S JOURNEY…

Every weekend the World Championship season is increasing speed and dynamics. The classic races are the backdrop to fight for World Championship places, and also for the constant, regular showdowns of the best Slalom and Giant Slalom skiers in the world. The man who needs to be beaten has been the same for years: Marcel Hirscher. Are the competitors getting closer to beating him!? No! But it seems to be the case. Marcel Hirscher himself, is skiing his first runs, as if he could have done with another espresso, and is giving ski racing a fine storyboard in January. Until he gets together with his team of chief strategists in the break, and then changes the complete setup every time and shows, with his decision, who is the greatest skier ever. Marcel is making a hero’s journey out of his wins. In Adelboden he won his 66th and 67th World Cup races.

NO WAX, NO PROBLEM: SKINTEC

You don’t have time to wax. You don’t want to spend money on wax. You don’t want to learn about waxing. You're not alone. We met some likeminded Nordic skiers in Scandinavia, the land of cross-country and they told us how they handled the "waxing issue".

SUPER SIMEN TOOK HIS PLACE ON THE PODIUM ON THE LAST CLIMB!

Simen Hegstad Krueger isn’t only a talented cross-country skier, he’s also got a lot of talent for
drama at big events in cross-country sport. At the Olympics in Pyeongchang the Redster Star
had the highly-emotional trilogy – fall in the hectic start – broken pole – win in the skiathlon
helped him to become famous worldwide. Now with a grueling performance on the very last
climb to Alpe Cermis in the Tour de Ski the Norwegian secured third place on the podium. A
longed-for success, nearly as important as his three Olympic medals, as Simen is now back for
the future.

REDSTER “ROYAL COUPLE” - ATOMIC RULES THE SLALOM GAME!

A New Year with new opportunities: the well-known Coronation ceremony twice for the “Snow Queen Trophy” in Zagreb: Mikaela Shiffrin was crowned for the fourth time with a huge lead, and Marcel Hirscher for the fifth time with the Glass Crown for the Slalom win. The Redster “Royal Couple” rule once again and Atomic still remains the Slalom power in the World Cup. With the exception of Madonna di Campiglio they have won all the Slalom races this World Championship winter and the superstars are not the only candidates for victory.

HIS FIRST FIRST – A GREAT START: HOW MARCO ROCKED OSLO!

New Year’s Day is a good day for a première win: his first ever career-win on January 1st. Marco “Blacky” Schwarz, winner in Oslo, won’t forget this day in his whole life. The great new star rocked Oslo with his double block technique: trusting his Redster set up completely and now slowly honoring what his team friend Marcel Hirscher has always said about him: “Blacky skis super turns”

2018 WAS A REDSTER-YEAR AND MIKAELA IS NOW THE GREATEST!

The magic mountain on the Semmering is a beautiful place for magical moments in skiing history. Her 51st World Cup win, her 36th in Slalom: with this win she has now made herself the greatest female Slalom skier in history. She’s also the first one to have won 15 World Cup races in a calendar year. 2018 has been a Redster year thanks to the impressive performance by the current skiing superstars Mikaela Shiffrin and Marcel Hirscher, but also thanks to the athletes, who have made their breakthrough to the World’s top athletes in their slipstream. Here’s a recap.

MARCEL’S MAGIC IN ALTA BADIA: RECORD LEAD IN HIS 61ST WIN!

A legendary Giant Slalom course on the World Cup circuit is the “Gran Risa” in Alta Badia, where only the best of the best win. Nobody has ever won as masterfully as Marcel Hirscher: his 2.53 second lead over the rest of the world’s best is now a new record. For the Redster superstar himself it was his 61st World Cup win, further confirmation that everything is under control. A small secret behind Marcel’s magic Giant Slalom performance is codenamed “Bambi”…

REDSTER ATHLETE EVGENIY BELOV CELEBRATES HIS FIRST WIN ON ATOMIC

After difficult phases in his career he has changed a lot, even his material set up. That was the right decision as quality always pays off in the long run: Evgeniy Belov, the new addition to the Atomic Nordic Team from Russia celebrated his first win on Atomic in his second race in the cross-country World Cup 15km freestyle in Davos. As he always believed in himself.

MIKAELA & MARCEL: 3 RACES, 3 WINS – STARS IN REDSTER FLOW

The Atomic stars Mikaela Shiffrin and Marcel Hirscher are definitely still the benchmarks in Alpine racing. Whilst Marcel Hirscher celebrated his 60th World Cup win to-date, in the same place as his debut victory back in 2009, Mikaela Shiffrin demonstrated her class in St. Moritz. Her maximum points with wins in the Super G and parallel slalom, just like Marcel’s jubilee win, prove that the Atomic support in the background is working perfectly. 3 races, 3 wins, the stars are in Redster flow: both of them are leading the Overall World Cup classification. A glance behind the scenes shows what’s making them stronger.

REDSTER BIATHLETE SIMON EDER IN GREAT SHAPE, CROSS-COUNTRY SKIERS TOP

Simon Eder’s return to the Atomic Nordic Unit has started as a success story. In Pokljuka, Slovenia, the Redster biathlete didn’t miss a shot all week, 3rd in the individuals, ninth in the sprint, fourth in the pursuit: a great week in really difficult conditions. Strong performance also by the Atomic cross-country athletes: Evgeniy Belov came in fourth over 30 kilometres freestyle in his first Redster appearance, and second with the Russian relay team at the World Cup in Beitostølen (NOR); Simen Hegstad Krueger came seventh in the 30 km race and third in the relay.

YOUNGSTER BRUGGER TOPS THE REDSTER PODIUM FESTIVAL

What a memorable weekend for the Redster Nordic Unit! With five Top 3 places in three different disciplines the Atomic cracks proved their remarkable early season form at the beginning of the World Championship winter. The man of the day: Janosch Brugger. The 21 year old German was “Winner of the Day” in the classic pursuit in Lillehammer.

MIKAELAS NEXT COUP: CHAMPION IN ALL DISCIPLINES!

Mikaela Shiffrin can tick off her next career dream. Thanks to her win in the Super-G in Lake Louise she is now the 7th female athlete in history to have won in all five disciplines. The Redster cracks also showed their claws on the Birds of Prey slope in Beaver Creek: three second places by Mauro Caviezel (downhill and Super-G) as well as Marcel Hirscher (GS) just whet your appetite for the next races over in Europe.

REDSTER ROOKIES POWER OFF TO A GOOD START IN THE COMBINED SEASON

The Redster Nordic Unit didn’t have to be asked twice at the World Cup opening in Ruka, Finland. The newly assembled team for the Nordic combined kicked off with an especially impressive start to the season.

THREE PEAT! MIKAELA KEEPS HER VISION IN KILLINGTON

Only four races into the winter season in the Ladies World Cup and the Redster rocket Mikaela Shiffrin is already 114 points ahead of the rest of the world. In the third edition of her home race in Killington (USA) the 23 year old kept a clean slate in the slalom in thick fog and won for the third time in a row in Vermont. In the Men’s speed opening in Lake Louise Mauro Caviezel surprised everyone coming in third place.

MIKAELA & MARCEL CARVED THEIR OWN DOUBTS AWAY

Now it’s nearly official for the competitors: you wouldn’t notice that the current Alpine stars have had a break from the racing action. Marcel Hirscher and Mikaela Shiffrin are preparing to dictate the World Championship winter 2018/19 from the top again. In Levi, Finland, the Redster rockets carved their way to their respective 3rd slalom win in a row and 3rd win in the Arctic Circle since 2013 and 2016.

MIKAELA STARTED HER HATTRICK MISSION FOR THE TITLE ON THE PODIUM

The World Championship winter started as the Olympic season ended with a race being cancelled and a Redster athlete up on the podium. Mikaela Shiffrin started her attack on her third big crystal globe by coming in third place at the opening race of the season, the giant slalom in Sölden. The men’s race was cancelled due to heavy snow and wind.

Atomic and FIS partner for Bring Children to the Snow

EVGENIY BELOV - ANOTHER NEW ADDITION TO THE TEAM

In preparation for the 2018 / 2019 season with the prestigious Nordic World Championships in Seefeld the Russian cross-country skier Evgeniy Belov will also be counting on the race support of the Atomic Redster Nordic Unit, following the world-class biathlete Simon Eder who signed up recently. After the performance test results with the new Redster material convinced him Belov also signed a two-year contract.

SHOOTINGSTAR DAVIDE MAGNINI JOINS THE ATOMIC-TEAM

As a real „rising star“, the 20 year-old Italian Davide Magnini has been known in skimountaineering over the past years. The winner of the overall World Cup in the Espoir-category in the season 2017/18 has now been adopted by the Atomic-family and can design his personal future with products from Altenmarkt.

THE RETURN: SIMON EDER IS PART OF THE ATOMIC TEAM AGAIN

He is a world-class biathlete, showcase athlete and a guy who enriches the Nordic scene. And now he’s back with the Atomic Redster Nordic Unit again: Austria’s biathlon star, Simon Eder, six times medal winner at big events, is, after 10 years, returning to his “home” team and relying on the know-how from Altenmarkt again. The performance tests convinced him, on Tuesday he signed his two year contract.

BACKLAND HEROES HAVE FINISHED THE ULTIMATE SKI TOUR

Red Bull Der Lange Weg – in English „The Long Way“ – the world’s longest ski tour. It took five athletes 36 days and 23 hours to cross the Alps from Raichenau an der Rax (Austria) to the port city Nice at the French Côte d’Azur.

MARCEL HIRSCHER AND ATOMIC: CONTRACT EXTENDED UNTIL 2020!

After the memorable Olympic winter the run-up for the next World Championship season has already started. Only four days after the World Cup final with seven crystal globes for Atomic the Redster success is unstoppable: before his heli-skiing trip to Canada the most successful ski racer in the world Marcel Hirscher extended his partnership with the most successful ski brand in the world until 2020. Thus both ski superstars, Hirscher as well as his female counterpart Mikaela Shiffrin, have renewed their contract with the world market leader from Altenmarkt.

REDSTERS WINTER WONDERLAND: 5X GOLD, 7X CRYSTAL GLOBES, 28 WINS

With two cancellations due to wind, a season which is going to be difficult for the Redster Alpine
Department to beat came to an end: five Olympic Gold medals (out of a possible ten), seven
Crystal Globes (out of twelve), both Overall World Cup wins for the 2nd time in a row. And with
28 individual wins, thanks to three first places at the finals in Are (Sofia Goggia, Mikaela Shiffrin,
Marcel Hirscher) they also managed to jump to 1st place in the classification for the ski brand
with the most wins this winter.

SUCCESSFUL PIERRA MENTA

The Pierra Menta race is part of the high-Alpine and prestigious “La Grande Course” skimountaineering cup in the Western Alps. At the four-day classic, the Atomic Backland athletes celebrated remarkable success.

SKI QUEEN MIKAELA MAKES IT A DOUBLE-DOUBLE FOR ATOMIC

Even on the penultimate World Cup weekend this winter most of the globes turned red. With 3rd place in the giant slalom and her win in the slalom the exceptional Redster talent Mikaela Shiffrin supremely clinched the overall and slalom leader board. This means that Atomic has already secured half of all the crystal globes and Sofia Goggia could provide the “absolute majority” in the final in Are.
There’s

2 WINS, 3 GLOBES: MARCEL’S NOW GOT THE MAGNIFICENT SEVEN

The World Cup winter season carries on for another two weeks, but Redster hero Marcel Hirscher could already fly away on cloud 9 towards his holiday. A brilliant double win in Kranjska Gora simultaneously his 11th and 12th wins this season decided the fight for the large crystal globe as well as 1st place in giant slalom and slalom. In the ladies events a 6th place for Mikaela Shiffrin in the remaining 6 races would still enable her to successfully defend her title.

HANNA FALK SPRINTED TO THIRD PLACE ON THE PODIUM IN LAHTI

The Redster Nordic unit carried on in their top Olympic form in the World Cup home straight. In the absence of the Olympic champion Simen Hegstad Krueger, Hanna Falk the 28 year old Swede, celebrated her 10th World Cup podium coming in third in the skating sprint in Lahti.

5X GOLD: ATOMIC FIRST IN THE ALPINE MEDAL COUNT!

With the closing ceremony on Sunday the glory days for the Redster units in Pyeongchang came to an end. The more than satisfactory overall results: 7x Gold, 2x Silver and 2x Bronze medals. As expected the lion’s share came from the Alpine experts: Marcel Hirscher (Alpine Combined and Giant Slalom), Ester Ledecka (Super G), Mikaela Shiffrin (Giant Slalom) and Sofia Goggia (Downhill) who earned half of all the Alpine Olympic wins for Atomic.

THE REDSTER PARALYMPIC STARS ARE READY FOR PYEONGCHANG

Whilst the successful Alpine and Nordic Olympic heroes from the Atomic team have just returned with lots of precious metals in their luggage, the countdown has started for the stars in the Redster Paralympics team for Pyeongchang from 9th to 18th March. Five atomic athletes are competing in Korea for Gold, Silver and Bronze: Claudia Lösch, Heike Eder, Thomas Grochar, Roman Rabl and Markus Gfatterhofer are ready as the new Atomic training video impressively shows. For the video shoot the Redster Paralympics racers also met their most famous team colleagues, even the new double Olympic winner Marcel Hirscher. He said “My team colleagues are courageous and in best form."

WITH ATOMIC BACKLAND ON THE WORLD’S LONGEST SKITOUR

SCANDINAVIAN FREESKI ICON HENRIK WINDSTEDT JOINS THE ATOMIC TEAM

As an integral part of the freeski scene since its inception, Henrik Windstedt not only helped shape the sport during its infancy, he is one of a handful of freeskiers that successfully transitioned into the big mountain realm to influence the progression of freeriding as well. Henrik’s wealth of experience and influence will be a massive asset to Atomic.

Mountain Academy - Stay safe with Sage & Nick

M & M: REDSTER DOUBLE PACK IN THE OLYMPICS TEST RUN

The first double win for Atomic this winter, ironically in the final rehearsal before the Olympics Men’s Alpine races, in the giant slalom in Garmisch, if that’s not a good omen. With Marcel Hirscher’s 120th World Cup podium, Manuel Feller managed his first one in his 78th World Cup race. Mikaela Shiffrin, who now successfully can’t be beaten as the defending World Cup champion, despite her first slalom fallout in 13 months.

REDSTER ACES ARE SAVING THE PODIUM PLACES FOR THE OLYMPICS

In the last World Cup races before the Olympic Games in Pyeongchang the Redster Nordic unit confirmed their high performance from the last few weeks. Especially the Sprint ladies Rolsted Harsem (NOR) and Soemskar (SWE) inspired with their 4th and 5th place performance in Seefeld. The podium places should follow in South Korea in February.

EXTENDED BEFORE THE OLYMPIC GAMES: MIKAELA’S STAYING WITH ATOMIC UNTIL 2020!

Before the start of the Olympic Games in Pyeongchang, Mikaela Shiffrin, the world’s best female skier at the moment has made a clear statement by extending the partnership with Atomic by a further two years until after the 2019/2020 season. With another win this race weekend in Lenzerheide the leading ski superstar can set up another new benchmark in the World Cup! Win n° 42 would mean that before her 23rd birthday she has won more races than the Atomic icon Annemarie Moser-Pröll back in her time.

A home win in front of 50,000 fans, the final rehearsal before the slalom in the Winter Olympics, but above all he has now equalised with Hermann Maier, the Atomic icon, the most successful winner in the overall rankings. Even for Marcel the night race in Schladming was unusually rich in superlatives. But he still showed himself in his usual humble way: “I’m incredibly happy that I could achieve that.”

KATHRINE! ANOTHER OPTION FOR REDSTER MEDALS!

The Redster Nordic line up for Pyeongchang is getting into even better shape. Particularly impressive is the quality. After Simen Hegstad Krueger (winner in Toblach), Hanna Falk (winner in Dresden), Kathrine Rolsted Harsem is now also under suspicion of being a possible “medal winner” after her 2nd place in the classic sprint in Planica.

MARCEL BROKE THE SOUND BARRIER WITH HIS FEAT OF STRENGTH

Once again the Atomic top performers could be relied on again this weekend. Sofia Goggia delivered an impressive win in downhill N° 1 on her home race course in Cortina and Mikaela Shiffrin completed a Redster dominated podium with her third place. In Kitzbühel Marcel Hirscher delivered the highlight with his 2nd place and broke the 1,000 points barrier in the World Cup.

REDSTER ACES STILL ON FIRE: 3 HIGHLIGHTS 3 HEROES

A sensational start and a fantastic happy end. This is the brief summary of the Alpine racing weekend from a Redster point of view. Whilst Sofia Goggia left her competitors behind her with a real test of courage in the downhill in Bad Kleinkirchheim, Peter Fill secured his 1st Crystal Globe of the winter in combined second on the Lauberhorn. And Marcel Hirscher is still unbeaten after five weeks after his 1st win in the giant slalom on the Lauberhorn.

RIGHT ON TIME: HANNA FALK IN OLYMPIC FORM IN HER 3RD WIN

Perfect timing! The closer the Olympic cross-country competitions get, the more the Redster Nordic unit is gaining momentum. After Simen Hegstad Krueger’s win in Toblach Hanna Falk is now also showing top form and won the skating sprint in Dresden. With the world-record as it were for the longest patience in World Cup history.

DOUBLE VICTORY FOR ATOMIC AT THE MOUNTAIN ATTACK

At the largest Austrian event in skimountaineering, Armin Höfl won the “Tour” distance, followed by another Backland athlete, Daniel Zugg. And though the brand-new BACKLAND 65 UL has undergone its test on fire more than successfully.

HIGH FIVE! IT’S RAINING RECORDS FOR MIKAELA THE REDSTER ROCKET

Same result different day! Wherever Mikaela Shiffrin was at the starting gate in 2018 the competitors were only fighting for 2nd place. The same thing happened in Flachau, near the Redster hometown: her 5th win in 5 races 2018, slalom win N° 30 (without city events) but this time from a chasing position with the fastest time in the final on a soft and battered course.

THE REDSTER UNIT WERE IN FORM FOR THE MASS START

Without the figureheads Simen Hegstad Krueger, Sondre Turvoll Fossli und Hanna Falk, who preferred to prepare for the Winter Games in Korea, the Redster Nordic team performed much better than expected in the Tour de Ski. The absolute highlight: three Top 10 places in the Ladies mass start competition over 10 kilometres in Oberstdorf.
Emma

REDSTER-KICKSTART: 2018 BEGINS WITH A WINNING STREAK

In the first week of Alpine racing in the New Year, Mikaela Shiffrin and Marcel Hirscher were, more than ever, the measure of all World Cup things to come: eight races, seven wins, leading in seven interim results. From Kranjska Gora and Adelboden even the Atomic figureheads carried away the maximum of 400 points after some memorable wins.

MIKAELA & MARCEL ON TRACK TO BE THE GREATEST

The new Alpine year is only four days old, but the Redster race family already has three wins. A hundred points for Mikaela Shiffrin in Oslo, a further hundred for her and Marcel Hirscher on the Sljeme. There the sixth time overall World Cup winner knew how to enjoy his 4th Zagreb escapade: his 5th win of the season but particularly his 50th World Cup win means he has now caught up with Alberto Tomba in 3rd place on the best overall leader board.

MERRY CHRISTMAS! ATOMIC HEROES: THREE WINS IN THREE RACES

As the World Cup leaders and four times season winners Marcel Hirscher and Mikaela Shiffrin are carving into the Christmas break. The last three races before Christmas were just a unique, continuous Redster party. Despite a great blunder Marcel won the Madonna slalom and Mikaela won the “giant” and parallel slalom in Courchevel.

MIKAELA SHIFFRINS GREAT SLIDE INTO THE NEW YEAR

Mikaela Shiffrin has taken the last blank spot on her winning map. After her convincing slalom win in Lienz the 22 year old can now exhibit first places in all classical World Cup destinations. A pleasant side effect is the Redster figurehead slides into 2018 with 371 points in the lead.

THE GOLDEN RATIO: A REDSTER PODIUM IN EVERY RACE

What a weekend! With 3rd place in the parallel giant slalom in Alta Badia ski superstar Marcel Hirscher kept the golden Redster ratio: one Atomic athlete on the podium after every race. His victory on the Gran Risa above all showed one thing: his compulsory break has made him even stronger.

ARNOLD ON THE PODIUM OF SKIMO WORLDCUP SEASON START

HEGSTAD KRÜGER CELEBRATES HIS FIRST REDSTER WIN

An early Christmas present for the Redster Nordic Department! Simen Hegstad Krüger, who has been in excellent form since the beginning of the season, celebrated his first World Cup win in Toblach (South Tyrol) on Saturday in the 15 kilometre freestyle. Exactly two months before the Olympic Games competition for the same distance!

MARCEL: “THE EQUIPMENT WAS INCREDIBLE!”

After his broken ankle, races N° 3 and 4 ended with a win and 3rd place for the Redster superstar Marcel Hirscher. The defending world champion and his team skilfully kept their vision even in the snowstorm in Val d’Isère. A change of equipment between the two slalom runs, another trick, was the magic touch for World Cup victory number 47.

SIMEN KRUEGER IS GETTING CLOSE TO MEDAL FORM

Less than two months to go to the winter Olympic Games in Korea and Simen Hegstad Krueger, the best Redster figurehead for cross-country is getting warmed up. In the 15 km skating in Davos he was only 6.7 seconds off the second World Cup podium in his career.

ATOMIC VIKINGS WIN TWO TOP 6 PLACES AT THEIR HOME WORLD CUP

Lots of top places this weekend for the Atomic Nordic department at three different venues. In the Redster comparison the Viking cross-country specialists Simen Hegstad Krueger (4th in skiathlon) and Sondre Turvoll Fossli (6th in the classic sprint) led the rankings at their home World Cup event in Lillehammer.

REDSTER-TEAMWORK AS PERFORMANCE BOOSTER

Mikaela Shiffrin and Marcel Hirscher have added another chapter to the heroic story of their alpine racing career. Both Atomic icons won momentous races in Lake Louise and Beaver Creek: at her fourth attempt Mikaela won her 1st World Cup downhill and Marcel returned to the podium as a winner 107 days after breaking his ankle.

MIKAELA: HER REDSTER DEMO ON CHILDHOOD SNOW

On her home slalom in Killington Mikaela Shiffrin set her Alpine world picture straight again with her first win of the season, the 32nd in her career. In Lake Louise Max Franz delivered the Redster effect with 2nd place on the podium.

REDSTER UNIT AT THE WINTER OPENING 3x IN THE TOP 7

The Atomic Nordic Department got off to a great start at the Cross Country World Cup opening in Ruka, Finland. In both sprint competitions as well as in the pursuit the podium was in reach for three Redster aces.

MARCEL´S COMEBACK IN LEVI AND THE REDSTER PLAN

It was so important for Marcel Hirscher and the whole Atomic team that the Redster superstar could compete in the first race of the season again after fracturing his ankle while training in fall. And it was satisfying to see his comeback taking his training deficit into account. It’s also very encouraging to see that the Redster plan of one podium place per race also brought about the right result again! Mikaela Shiffrin was second and Mattias Hargin third.

SÖLDEN, EXTRA DRY: MIKAELA 5TH IN THE FIRST POSITIONING

Every year the traditional World Cup opening race in Sölden has a touch of ski lottery about it. It’s only a first positioning, which carries more weight being the first giant slalom, than the result in a long season itself. Redster star Mikaela Shiffrin came in 5th place. One mistake on the extremely dry race course (US-snow!) on the Rettenbach Glacier cost her a place on the podium and maybe even the victory.

#sheskis

#sheskis is a movement connecting skiers around the world. Skiing more confidently than we thought we could and crashing more than we should. We are a community of skiers, united by our love for skiing.

MEDIA DAY: RED CARPET FOR THE REDSTER COMMUNITY

When the most successful ski team in the world invites 120 international media experts to the Atomic base camp in Altenmarkt, before the green light for the new World Cup and Winter Olympics, then it’s media day. Great to see them on the red carpet of the Redster Community again: today’s ski superstars Mikaela Shiffrin and Marcel Hirscher along with 38 others from the Atomic power line up, who in the super 2016 / 2017 season celebrated 12 World Championship medals, 24 World Cup wins, 66 podium places and seven crystal globes. And if all goes according to plan, then the Redster Party can easily carry on in two weeks time…

Pakistan #ski4freedom project

KEEN SKIERS ARE GREEN SKIERS – WELCOME TO THE ATOMIC SKI FACTORY

The Amer Sports ski factory in Altenmarkt, Austria, has been operating for over 45 years. Today, it produces around 400,000 pairs of Atomic and Salomon skis per year and employs more than 750 people, making it one of the largest ski factories in the world. But most importantly, it’s also one of the greenest factories of its kind.

BACKLAND ATHLETES AT THE TOP

With a victory for Damiano Lenzi at the high alpine Italian classic race, Trofeo Mezzalama, the record season finds its end for the Atomic athletes. The past winter was unbelievably successful, and the whole team was able to score high on their Backland equipment. The list of successes is almost too long to be true.

BACKLAND ATHLETES STILL ON TOP

The skimountaineering season is slowly finding an end, and yet the Atomic athletes are getting better and better in the ISMF World Cup. With the Backland UL 65 skis under their feet, they achieved in the main categories three results on the podium in the individual and in the sprint race this weekend.

2x Gold and 2x Silver at FIS World Champs for the Atomic Freeski Team

The 2017 Freestyle Ski & Snowboard World Championships went down last weekend in Sierra Nevada, Spain. Athletes from all around the world were competing for their respective countries in order to gain points for the upcoming Winter Olympics in PyeongChang, South Korea. The Atomic athletes, representing many different countries, were able to claim the podium in both the Men's and Women's Slopestyle and Superpipe competitions.

THE WINNER TAKES IT ALL!

Red carpet for the Redster aces. At the end of a unique season, Atomic celebrates the victory of the Overall World Cup Winner for women and men, and being the most successful race brand of this winter.

MARCEL & MIKAELA: NEW ALL-TIME GREATEST AT ATOMIC

What a winter. Temperatures well below zero, a vast blanket of snow over months and countless Redster hours of glory: The most successful ski brand at the World Championships in St. Moritz and in the end probably well over 60 top three rankings. Historical: As with Marcel Hirscher and Mikaela Shiffrin two new Atomic all-time heroes are on the everlasting leaderboard of the biggest names in the sport of skiing.

BACKLAND VICTORY AT PIERRA MENTA

The series of Backland victories goes on: Atomic skimountaineers are racing from victory to victory with their Backland UL 65 ski. After the success in the ISMF World Championships, they can also achieve superb results in the races of the ‘La Grande Course’ races in the western Alps.

HANNA FALK STAYS ON TRACK OF SUCCESS

World Championship tin on one hand, and a non-nomination for the Relay and Team Sprint on the other – Redster Cross Country poster child Hanna Falk returned to the track of success on the World Cup finish straight.

Caroline George: Mother and Ski Mountaineer

Caroline George is a mountain guide, ski mountaineer, mother, and mentor based near the mountains of Chamonix. We chatted with her about juggling her various roles and the women who have helped shape her lifestyle.

MIREIA MIRÓ: TRAINING FOR MOUNTAIN LIFE AND BEYOND

Spanish ski mountaineer, base-jumper, Atomic and Suunto athlete, and all around fitness queen, Mireia Miró speaks on the importance of her mountain community, confidence, and training. A quiet and unassuming adventuress, Miró relishes on the ups and downs of being a competitor and the mountains as consistent and powerful mentors throughout her life.

BACKLAND-SKIMOUNTAINEERS READY FOR WORLD CHAMPIONSHIPS

BEST OF REDSTER - ATOMIC COMPLETES FULL DOZEN!

The brand new Atomic Redster G9 Series radiated energetically in bright red from the winning picture in the end: Gold for Marcel Hirscher, silver for Manuel Feller! Their performances in this last World Championship race brought about the incomprehensible: The Redster team completed the full dozen of medals in St. Moritz!

REDSTER-HANNA SPRINTS TO 6TH PLACE AT THE ESTONIA WORLD CUP

While the biathletes were at the World Championship in Hochfilzen (Atomic-Athlete Benjamin Weger from Switzerland in the Individual competition raced over 20 kilometers to 10th place) the Cross Country World Cup took place in Otepaä (Estonia).

WORLD CHAMPIONSHIP GOLD MEDAL NO. 5 FOR REDSTER HERO MARCEL

The Redster age and its most radiant Atomic star Marcel Hirscher: The harder the challenge at major events, the stronger he performs! After Slalom Gold at the World Championship in Schladming 2013, Combination Gold in Vail / Beaver Creek 2015 (and Team Gold in each) now Giant Slalom World Champion 2017! Five Big Crystal Globes and five World Championship gold medals - the king of ski racing has once again crowned himself…

HOUR OF GLORY FOR SUPERSTAR MIKAELA: WORLD CHAMPIONSHIP GOLD NO. 3 IN SERIES!

Schladming, Vail / Beavercreek, St. Moritz: Three World Championship Slaloms, one winner - Mikaela Shiffrin! The second race, skiing to her fourth slalom gold medal in major events, was an hour of glory even for the ski superstar of the present. She became youngest Slalom Olympic Champion of history on her way to being triple World Champion. A demonstration of power and performance with the playful ease of ballet during this seemingly surreal Slalom. Once again out of this world. On March 13 Mikaela turns 22. Maybe she’s the Overall World Champion by then...

MEDAL DOUBLE-DECK: NOW 8 OF 7 THANKS TO MIKAELA & SOFIA!

The Atomic stars outperformed the Redster best case at the Ski World Championship in St. Moritz: 8 medals in 7 races after the women’s Giant Slalom (and without the team competition). Will the Atomic team win a third of all possible medals? Quite possibly.

NEXT GENERATION REDSTER READY TO RACE

G9 SUMMIT ON THE PODIUM: 6 OF 6 THANKS TO MARCEL & MAURO

The Redster racers are ramping up their speed at the Ski World Championship in St. Moritz. After the two Downhill medals this past Sunday, Marcel Hirscher and Mauro Caviezel added silver and bronze medals in the Alpine Combination!

REDSTER DOUBLE STEFFI & MAX

Top performance on this marvelous Sunday! Stephanie Venier and Max Franz were responsible for glowing faces among the Atomic power team at the half time of the Ski World Championship in St. Moritz. They achieved silver and bronze while being four tenths behind. After the thrilling Downhill double, the Redster unit now holds four medals, two silver and two bronze.

WORLD CHAMPION OF HEARTS CELEBRATES BRONCE IN ALPINE COMBINATION

Redster foundation Michaela Kirchgasser wrote the most touching story of this Alpine Ski World Championship. The 31-year-old rejoices over bronze in the Alpine Combination after a long season, in which she was always held back by knee problems." She is our world champion of hearts", Atomic Race Manager Christian Höflehner summarizes happily.

REDSTER SET OFF: TINA ENJOYS SILVER IN SUPER-G

First competition, first medal - the Redster Unit is celebrating the start of the 44th Alpine Ski World Championship. Tina Weirather, who has been the Atomic crowd puller for years in the speed disciplines, won her first medal at a major event in St. Moritz with silver in the Super-G.

ONLY A CRASH COULD STOP HANNA FALK

BACKLAND-ATHLETES SUCCESSFUL AGAIN WITH VICTORIES AND FASTEST TIMES

Last weekend, French Cambre d’Aze, the second station of the ISMF World Cup, waited for the Atomic athletes with an individual and a sprint competition. Twice, the sportsmen were fastest, but still there was only one victory. How did it come so far?

REDSTER BIG 100: MARCEL IS SOON IN THE THREE DIGITS ON THE PODIUM

PROTECTION OUT OF ALTENMARKT: REVENT Q GOGGLES

With the world’s largest ski factory located at its headquarters in Altenmarkt/Austria, Atomic is famous for being the leading Alpine ski brand. What’s less known is that the company is also a specialist in protective skiing gear – with full in-house design and development in Austria. We caught up with the guys behind Atomic’s latest innovation, Revent Q goggles, to find out more.

REDSTER ROCKET MIKAELA: TRIPLE VICTORY AT THE SEMMERING

BEFORE THE TURN OF THE YEAR ON THE MAGIC MOUNTAIN AT THE SEMMERING, MIKAELA SHIFFRIN SUGGESTED WHAT EXPERTS HAVE FORESEEN FOR A LONG TIME: SHE HAS THE SERIES VICTORY GENES IN SLALOM (AT THE SEMMERING SHE WON FOR THE 14TH TIME IN A ROW), AND IN GS.

HANNA 3RD IN SPRINT AGAIN, SIMEN 9TH AFTER FALL

REDSTER POWER: 5 PODIUMS FOR THE ATOMIC STARS

The speed opening in Lake Louise (Ladies) and Val d'Isere (Men) have confirmed: stars in the Atomic Redster team are in good shape early on and the Redster setup is suitable for top performances in all disciplines! Sofia Goggia, Tina Weirather, Peter Fill, Marcel Hirscher: all on the podium. Good speed entry for Mikaela Shiffrin. The Redster top stars in the red jersey remain overall World Cup leaders.

THE CLIP STRAIGHT FROM THE FACTORY: TEAM WORK OF TOP STARS!

THIS HAS NOT YET BEEN SEEN IN THE WORLD: THE TOP STARS FROM THE ATOMIC REDSTER TEAM SLIPPED INTO THE ROLES OF THE EXPERTS IN ALTENMARKT WHO GIVE EVERYTHING DAILY FOR THE SUCCESS OF THE ATHLETES. THE RESULT - THE MOST VALUABLE PAIR OF REDSTER DOUBLEDECK EVER ...

Successful World Cup prelude. Mikaela Shiffrin and Marcel Hirscher, top stars in the Atomic Redster team, have entered this winter season second place in Sölden. Strong performance of the team on track and online.

FLOAT & EVOLVE

I've become the skier I am today through continuous reinvention. I use a specific formula where I force myself out of my comfort zone, to be exposed to the new and unexpected. When you learn something new, a whole new world of opportunities opens up.

WHAT WOMEN WANT IN SKIS

THE HAWX ULTRA: WEIGHING UP THE LIGHTEST ALPINE BOOT EVER

The latest addition to the Hawx Boot Series is our lightest alpine boot ever created. Its secret? A whole new way of thinking about ski boot design. We caught up with the team behind it to find out more…

HAWX ULTRA: THE BRAINS BEHIND THE BOOT

To mark the arrival of Hawx Ultra for Fall 2016, we caught up with the man behind the boot – Atomic ski boots product manager, Matt Manser. What took him from philosophy student to expert boot maker? And how did he go about creating the new construction at the heart of this revolutionary alpine boot?

In Mikaela’s Mind

She is a young woman who needs no introduction, with a string of wins, medals, and titles following her wherever she goes; Mikaela Shiffrin has become a skiing icon. Her confidence is an inspiration, but her humility and grace are to be celebrated. Here Mikaela talks about her mentors, how being a mountain girl has influenced her confidence, and inspiring other female skiers.

Last peak reached!

Andrzej Bargiel conquered Khan Tengri!

Andrzej Bargiel conquered the 4th seven-thousander on his way to complete the Snow Leopard challenge in a record-breaking pace. On Wednesday at 11.42 am local time he reached the summit of Chan Tengri, the second highest peak of Tian-Shan laying on the boarder between Kazakhstan, Kyrgyzstan and China. He left the base early in the morning just to stand on top after 8 hours and 17 minutes climbing.

Lenin Peak - first stage completed!

On the trail of Snow Leopard

Andrzej Bargiel departed for his next adventure. This time, the aim will not be any of the eight-thousanders. Nevertheless, the goal that the Polish extreme skier set for himself is even more ambitious than the previous ones.

SKI CLASSICS: TORD’S SECOND LOCKED! TOP-SPOTS FOR REDSTER-BIATHLETES

ISMF SKIMOUNTAINEERING FINALS IN THE INDIVIDUAL WORLD CUP

At the finals of the ISMF individual World Cup in Skimountaineering, including three competitions in the different disciplines, Atomic's athletes participated with differing expectations. The outcome is positive throughout, and the overall World Cup individual standings are now fixed.

MIREIA MIRO AND SAMUEL EQUY ON THE PODIUM AT PIERRA MENTA

Pierra Menta - a myth amongst skimountaineers. Including stages over 4 days in the French village Areches Beaufort, the high alpine competition is said to be the most challenging event of the scene. Atomic's skimountaineers were very successful this year.

ATOMIC SCORES BIG AT WINTER X GAMES OSLO

TINA WEIRATHER: HAPPY-END FOR HER EXTREME REDSTER-WEEKEND!

Glimmering perspective. One day after the worst downhill result of her entire World Cup career Redster queen Tina Weirather took revenge in the Super-G racking up her fifth World Cup victory and the first one this season. In Chamonix Peter Fill improved his chances of winning the first crystal globe in his long-lasting career.

REDSTER-UNIT ALL SET FOR OLYMPIA 2018

A bright Future. The trip to the Speed World Cup in South Korea not only paid off for Marcel Hirscher with a strong showing in the Super-G (7th place). Also the Atomic service crew was able to draw valuable conclusions with respect to Olympia 2018.

SUPERSTAR MIKAELA IS BACK ON STAGE

Back on track. 64 days after her serious crash in the warm-up for the GS in Are, Mikaela Shiffrin will be celebrating her much anticipated comeback to the World Cup circuit in Crans Montana. Her latest practice sessions in Colorado went pain free and left the Slalom-Queen hopeful.

NEXT ACT IN THE MARCEL HIRSCHER REDSTER HERO SHOW

TITAN AND YOUNG GUN – STRONG PERFORMANCE BY TORD & ANDERS AT THE SKI CLASSICS

The Redster-Bros. After the fourth of ten stops in this year‘s Ski Classics Tour the Long-Distance-Stars in the Atomic Nordic Team show some rising form. 3-time World Champion Tord Asle Gjerdalen, a titan in the cross country circuit, and Young Gun Anders Høst impressed at the La Diagonela in Switzerland with 2nd and 4th place finishes.

FILL OF CONFIDENCE: PETER ON THE WAY TO IMMORTALITY

Mister Fill Good. The Redster Unit was close to its best at the highlight of the season. Atomic veteran Peter Fill raced towards immortality on the brutal Hahnenkamm track. Tina Weirather played the tragic lead role in Cortina’s version of „Gone With the Wind“. And Marcel Hirscher, racking up his 82nd career podium, has to deal with a new competitor in the fight for the „big globe“.

MARCEL EXTENDS REDSTER SUPER STREAK WITH BALANCE OF RISK AND CONTROL

Focus and precision. In Adelboden Marcel Hirscher demonstrated once again his ingenious ability to balance risk and control in this crucial stage of the World Cup. His second place finish added 80 valuable points to his overall account sending also a clear signal to his slalom-peers: Marcel is back to full speed!

CLASSY PERFORMANCE BY ANDI KATZ AT THE TOUR DE SKI

Strong start for the Redster Nordic athletes in 2016. Impressive performances at this year’s Tour de Ski with Andi Katz finishing 16th, and Swiss Jonas Bauman and Italian Giandomenico Salvadori top 30. At the Ski Classics in Jizerská Padesátka (Czech Republic) the Atomic-athletes Tord Asle Gjerdalen, Anders Høst, Bill Impo-la and Oscar Svärd were all posting top positions in the 50-Kilometer-race.

REDSTER FORMULA: POWER + SMOOTHNESS = 100

Right on track. Thanks to a new Set-Up Marcel Hirscher landed another spectacular victory on the icy slopes of Santa Caterina. It was his 5th win of the season, his 17th ever in a slalom and his 36th in his entire World Cup career. In posession of the lead in the overall rankings, the Austrian ski hero will try to widen the gap to his competitors this weekend at the technical events in Adelboden. Besides Marcel also Michaela Kirchgasser (4th place finish) and Rookie Marc Digruber (second best time in the final run) impressed with dynamic and precision.“

MOMENTS OF SHOCK AND HAPPINESS: MARCEL TOOK THE LEAD AGAIN

From shining starts to rising stars, Italy offered a little of both: from Marcel Hirscher’s roller-coaster of emotions (his historic Gran Risa win, the theft of his skis and an unprecedented drone incident) to the arrival of the next Redster generation (with podium rookies Marco Schwarz & Alexander Kilde).

ONEKOTAN - The Lost Island

MARCELS HAPPY HOURS & MIKAELAS PAINFUL HOPE

An emotional rollercoaster weekend. While Marcel Hirscher was taking over the Red Jersey in Val d’Isère in his best Redster-style, Atomic’s female Star Mikaela Shiffrin crashed in Åreand there is only hope, she will be back on track soon. Despite all this, there were many happy hours on the Worldcup weekend for the Atomic team.

MATTIAS HARGIN: READY FOR THE SEASON

He’s going for the legendary crystal. When the slalom season kicks off in Val d'Isère, Mattias Hargin wants to recreate what he felt in Kitzbühel last year and take the first step towards the Slalom Crystal Globe. To accomplish his mission, speed, self-confidence, and the perfect set-up are required and Hargin will have to challenge his Atomic teammate Marcel Hirscher.

SKIING CITY: READY WHEN YOU ARE

Can you combine a city job with regular trips to the tracks? In our latest Nordic video we follow three friends from Oslo who manage exactly that. With a little help from our Skintec waxless skis of course.

NEW VANTAGE: ON THE CHARGE

Can our new lighter, stronger Vantage series really nail piste and powder? Is Carbon Tank Mesh really revolutionary? We gave a pair each to Nina and Stefan to put to the test. Fair to say, the test went well…

2 RACES, 200 POINTS – MARCEL’S REDSTER-SHOW

Super Marcel conquers the speed disciplines. The short trip to the US paid off big time for Marcel Hirscher. Atomic‘s super star won both of his races in Beaver Creek collecting the maximum of 200 world cup points.

SONDRE FOSSLI: ANOTHER PODIUM-FINISH, THIS TIME IN SKATING

A big success, despite a broken pole during qualification. But this doesn’t keep Atomic Youngster, Sondre Turvoll Fossli, from getting onto the podium in Davos. His 3rd place finish puts him into 2nd place in the World Cup. Another eye-opening performance was delivered by Atomic lady Anna Falk, who finished 5th in the women’s sprint

APC: ATOMIC OPENS THE SECRET AREA FOR RACERS

SONDRE FOSSLI: FIRST RACE, FIRST VICTORY

Perfect start into the season. A year ago Atomic-Shootingstar Sondre Turvoll Fossli came into the limelight with a third place finish in the Classic Sprint event in Ruka (FIN). Merely 12 months later in the first race of the season he was celebrating his first World Cup victory ever! He did so with the brand new Redster equipment for the season.

ATOMIC WINS THE PODIUM AT WINTER DEW TOUR.

Breckenridge, CO: The most important of the early season contests kicked off during the week, as Breckenridge, Colorado hosted some of the World's finest winter extreme athletes. A big audience were on hand to witness several Atomic athletes claim Winter Dew Tour medals.