Wednesday, April 2, 2008

IT and KPO company in the research and analytics space, Dexterity today announced its foray into Marketing and customer informatics vertical and the appointment of Anantha Krishnan, former partner of IT company Accenture, as Chairman and CEO.

Addressing a press conference in chennai on 26 March, Palanivel Kuppusamy, Founder, Dexterity said the company, with the new thrust in the marketing and customer informatics space will focus on the demand-side business processes through its targeted business solutions- maketing and customer data management, analytics, insight delivery and market research outsourcing(MRO).

As part of the appointment of Krishnan, the company will see Kuppusamy and Pravin Shekar, the founders of the company overseeing Strategy and Global operations and International Business Development & New Initiatives respectively.

Krishnan said, "The addressable market for marketing and customer informatics is growing rapidly and is about eight times larger than the current USD Four billion addressable market in the MRO space