SEO News: What Google’s Mobile-First Indexing Means for You

As the portal that much of the world’s population uses to find information online, Google holds an incredibly important position in the online world. That means that whenever they make a change or update to their processes, everyone sits up and takes notice. Today, we’re looking at the latest Google news that affects the world of search engine optimization (SEO): the implementation of mobile-first indexing.

The Ever-Increasing Importance of Mobile

The number of people who use mobile devices to access websites has grown by leaps and bounds over the last several years; in fact, a recent study showed that worldwide internet usage on mobile and tablet devices surpassed that of desktop computers for the first time in October 2016. In light of this ongoing shift, Google has not only worked to improve their own products and services for mobile users, but they have encouraged website owners to do likewise.

By moving to a mobile-first version of the index, Google will primarily be using the mobile version of a site’s content when determining that site’s ranking in search results. The index will also use the mobile version of a site when examining structured data and when determining which rich snippets to display on SERPs.

What Does This Mean For Me?

This change demonstrates that it is more important than ever to ensure that your website provides a good experience for mobile users. If you’ve already implemented responsive web design (RWD), you shouldn’t have anything to worry about, since your site already automatically adapts to provide the best experience for users no matter what device they are using.

However, if you don’t have a mobile website, or if you have separate desktop and mobile sites, you’ll probably want to make some changes to ensure that your search rankings aren’t negatively affected. Google recommends using their Structured Data Testing Tool to ensure that structured data markup is correct for both desktop and mobile versions of your site, as well as testing your site’s robots.txt file to ensure that Google is able to crawl the mobile version of your site.

If you haven’t yet made sure that your site is configured for mobile, now is the time to do so. Sites that aren’t mobile-friendly will still be discoverable, but since mobile-friendly sites will be prioritized more and more, it’s likely that your site will fall in search rankings, especially for people searching on mobile devices.

If you’re looking to implement responsive design to provide the best possible experience for your site’s users across any devices they might use, we can help! You can get started by scheduling a free mobile review today. If you have any other questions about responsive design or mobile-friendliness, please contact us. We look forward to helping you improve your digital strategy!

About the Author

Matt Brady

When working at WSOL Matt was our Content Specialist and was responsible for managing our blogging and social media efforts. He compiled, edited, published, and shared WSOL's content, bringing his expertise in writing, spelling, and grammar to keep our content creation efforts on a consistent schedule. He also worked with Google Analytics, Google Adwords, and HubSpot to provide our clients with the marketing data that they needed to reach their audience online.
Matt enjoys watching movies and TV, reading comics and science fiction, and playing with his children. He maintains a sporadically-updated blog, where he posts reviews of comics and movies.