Amidst the premieres taking place at the Sundance Film Festival is one for “Lost,” a virtual reality movie that’s the first project to come out of Story Studio, a new inhouse production arm of Facebook’s Oculus that aims to help filmmakers figure out how to produce VR projects.Led by former Pixar Animation Studios vets, Story Studio is essentially Oculus’ answer to another division that is developing games for when the Rift headset becomes available to consumers later this year.

Because VR is still a new, untested medium, Oculus wanted to help Hollywood tackle not only the technical but conceptual elements of developing creative concepts for headsets.For now Story Studio will focus primarily on animated fare, given that other directors already have started experimenting with live-action films, some of which are also are on display at Sundance.But it’s also partly because of the background of the 10 individuals running Story Studio.