"Dealer pricing" is a myth. A better term would be "volume pricing". Check prices at wholesalers and then check the price at Bud's. Bud's is often cheaper than my distributors. There is no set dealer discount- it is totally dependant on how many firearms you buy at a time or how many per month.

An 01FFL will get you a discount at many wholesalers. Understand that a retailer like Academy or WalMart will beat your discount everyday.

I'm an FFL and I cannot get Winchester, Federal or Remington ammo at a wholesale price for anywhere near the price that WalMart sells it at retail.