Whether or not this is an internet rumor, the fact remains that celebrity endorsement of alcohol is a bit of a fad in and of its own. Dan Aykroyd teamed up with Patron to create Crystal head Vodka.

The following is an interview in which Aykroyd explains his decision to endorse a spirit. Listen up for the “put into the mouths of people your passion.” Taken out of context, a hilarious quote in an otherwise very serious interview.

Whether artists (if you can call Hanson that), actors, athletes, heartthrobs (as in Timberlake), or fictional characters, it seems everyone is endorsing some form of alcoholic beverages. With their vast and pervasive influence in our society, should celebrities endorse alcoholic beverages? What do you think? Is it an ethical duty for celebrities not to endorse alcohol? Or is it their acquired prerogative?