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Third International Workshop on Video Analytics for Audience Measurement

Description:

Consumers today have more media and channel choices than ever before. Audience measurement is a key challenge for several media and retail owners to understand, in an anonymous way, the level of engagement of users and consumers. Future SmartTV, Retail and Digital Signage sectors are just few examples where video analytics may help developing the respective. Collecting anonymous information from users and consumers is important to measure the effectiveness of a campaign/television show and to take prompt actions to maximize the attention of people to the ad/show or to the product space. The need for measuring consumer experience(s) stimulates a multidisciplinary approach that brings together ethologist, psychologist, marketing and media planner professionals to design and test new metrics, and to study and understand social behaviours of social media.
Video analytics may help understanding the effectiveness of the branded message in a television show or out-of-home by observing and measuring public opinion and polling, geographical concentration of conversation of viewers. To this aim, pattern recognition technologies play an important role in audience measurement for their capability to understand several visual cues such as demographics, free gaze estimation, dwell time, emotion and group people proxemics, where low spatial resolution of acquired subjects, changing of the pose, occlusion, illumination changes, large variability of intra-class female age and ethnicity cohorts represent critical aspects for recognition.
The aim of this workshop is to offer an overview of recent development, state of the art methods and systems for audience measurements in retail and digital signage, to attract end-users, and to stimulate the creation of appropriate benchmark dataset to be used as a reference tool for the development of novel audience measurement algorithms.
More information on the workshop's homepage at http://vaam.isasi.cnr.it/