Campaign Management

Just as architects don’t build homes without an established set of blueprints, connecting with the always-on customer doesn’t happen without first building a winning strategy that drives engagement, customer loyalty and revenue to your brand. Where can your brand start?[Continue Reading...]

This year Adobe was invited to participate in “The Forrester Wave:™ Lead-to-Revenue Management Platform Vendors, Q4 2016” report. With the evaluation now completed, we are proud and honored that we are recognized as a leader by Forrester Research, Inc.[Continue Reading...]

We’re very much focused on providing our customers with data-driven strategies to drive loyalty and retention. Today at &THEN, the annual DMA event, we’re announcing new capabilities that blend our heritage in cross-channel and data-driven marketing.[Continue Reading...]

The necessity of adopting cross-channel marketing is largely based on an understanding of the always-on customer. It’s an idea that challenges organizations by asking, “Are we ready to engage in their journeys — regardless of the devices they’re using?”[Continue Reading...]

Truly meaningful personalization that will engage your customers can only be developed if you have a complete understanding of how customers and potential customers interact with your brand throughout the customer journey — at every touchpoint and on every channel.[Continue Reading...]