because YT algo demands it to elevate you // "I take it very seriously, I don't mess around. I love every second and my typical edits take 3-6 hours in post production." //&! "I have friends who do daily vlogs that shoot and edit directly from their cell phones. That's amazing!" //&! "I created @bemeapp because I wanted a platform to share video without self-consciousness. It's a way to share honestly." //&! "My office is a sanctuary. It's organized chaos that makes it functional. I'm more productive in my studio than anywhere else" //&! //>> Hollywood and other regular players, off the internet, is no place to take risks.

"What's more exciting to me is looking at the future of media like Netflix, festivals, Amazon. Those are really interesting." [ less risk averse due to 'always on-demand catalogue (not traditional terrestrial cable/tv)', they got something for someone, always, any time ] //&! >> "People shouldn't look outward because it makes you a follower. Whatever you're deciding you should look inward." << [individuality, creative destruction! place to take risks.] //&! "I love making videos more than anything. When you're churning out sheer quantity there's no time to dwell. You just post." << YouTube algo! is making you do it! You are not making videos. You are editing todays footage! You don't make movies. You make videos. Selbstdarstellung at best. Selfie in a/v.

// + press junket // + traditional marketing and advertising spend [<< anti Gary Vaynerchuk] // - "YouTube is the ultimate place to succeed. There's no nepotism, no hierarchy. If people want to see your stuff, they will." @CaseyNeistat //&! "I fell in love with film making immediately. I've realized how elusive it is to find something your that passionate about." //&! "The line is hard to define between what you share & don't share. I lightly skim off the top of my actual life." //&! "If there's something I want to do, I make it my mission to do it. I fantasize about being healthy until I die an old man." //&! "One of my dreams has been to make film making democratic. Now all you need is a cell phone." [ Beme ] //&! "I made a short video about bike lanes in a funny way, but it was a relevant issue. It led me to other PSA's." //&! "What's more exciting to me is looking at the future of media like Netflix, festivals, Amazon. Those are really interesting." HOLLYWOOD NO PLACE 2TAKE RISKS!

YouTube Discussion Continued - youtu.be/lpTNZFOJFCY - quantity over quality! //&! YouTube Culture | Sprinkle of Glitter - youtu.be/NnOEYsgcEiQ (showing only the perfect version, for entertainment and escapeism - and then having to make "we have to talk" video) //&! >> THE "YOUTUBE DRAMA" PROBLEM HITS A NEW LEVEL- Philip DeFranco - youtu.be/rNl01UjefB8 //&! GUESS WHO JUST PISSED OFF THE INTERNET AGAIN! Why... - youtu.be/XMxmHyTjDXw

GoPro needed to spend heavily in “video editing automation.”
GoPro needs software in spades, far beyond just something to make editing easier. The company that created the first mass-market visceral experience broadcasting device ought to have a hand in every dimension of the current live revolution, not just be one of its few cameras. That requires software. [...] Most consumers already have all the hardware they need to create video; what they need is software to make this infinity of images comprehensible. As the defensibility of hardware declines, GoPro has an advantage few other makers of software have: fans, tens or even hundreds of millions of them.

3:40 - youtube.com/watch?v=in28p1aycts - "attention is the asset" // >> see mariemeimberg [ YouTube - Daily Vlogs sind asozial # DAILY VLOG FEEDBACK No2 # Youtube-Formate-Test ] Daily vlogging ist asozial! & even Casey Neistat's feel repetitive if they are not a ONE OFF CREATION via added value, life insight, lessons learned, personal note, very individual only could do ... creating and adding value for the viewer to their life's. No Time Waster's "Can I have my 10 minutes back, please?" //&! min 5:30 - YouTube land Germany is responding to what Germany YouTube wants; see BeHaind's YouTube Deutschland eine BeSCHANDSaufnahme. ... you have to do what your customers want and do ... youtu.be/VoXwDn8VlSQ - or be yourself the creative and do what you want and fewer want and do and not get the 1 million subs. and still make ~100k a year but not the million. + Patience! ... we live in world of instant gratification, tricking you. [...] how u make ur money is more important than how much!

when you spend your life as celebrity, you have no idea of who you are. // hostile takeover of consumer culture to make it a religion. // people see themselves as consumer products. // is a commodity culture, cult of self ... psychopaths. // ethic of Wall Street is same as ethic of consumer celebrity culture.

A tongue-in-cheek video is highlighting the plight of "Instagram husbands" - those poor partners who are stuck miserably photographing the exploits of their loved ones. Its creators say it's a joke about the shallow nature of social media - rather than a comment on gender politics. [...] Instagram skews heavily towards young people and women: according to one estimate, 68% of its users are female. Facebook and Pinterest also skew female, while Twitter and Tumblr are roughly balanced and Reddit and similar forums are predominately male, according to the Pew Research Center.

- Beme; sharing perspective and ideas without the burden of creation (dealing with technology, process, cognitive load - considerations ... ) // Sharing/Social Media; show off best of ourselves, get clicks, likes, comments (wrong intent, cognitive load - considerations). == all the same, less diversity. // Realization: at large we are living all same life's. // True Perspective: this kind of raw, authenticity is new, never been exposed to, no editing, no editorial, // Live by definition is boring. vs Little Moments that you can package. (vlog, weeklyvlog) //&! "Perfection Erases Humanity" - Casey Neistat - youtu.be/NxU6pBicecM

act of creation is hard. period. //&! youtu.be/LUW7VqFmKxQ see endslide - "it's the passive 'filming' that makes the content real ... and equipment issues can ruin stuff, and if your have to pay too much attention to your equipment, it isn't passive filming! //&! follow-up, "there are a million options" to capture video and audio - youtu.be/zsbi6Z1DlDg - "I just want what's easiest. [ to focus on storytelling, to focus on the act of creation, not the technical details. good quality but no pain to use. ] //&! Follow-up - https://youtu.be/MkhYDUTbDPI?t=1m - Canon Rebel (least expensive with decent auto focus? fro 250£, but no fold out display) + Tripod + Rohde Mic - vs - the expensive point and shoots w internal mic you have to put on a dead cat your own. less heavy. but can also put on tripod. //&! mini tripod - - manfrotto.co.uk/products/supports/mini-tripods //&! youtu.be/seUVgc6dJEE - took him <1h to do an intro sequence? youtu.be/ewpLfrflJiY - creative intro sequence ~10-20sec

coping mechanism, short term buzz vs stamina and own internal inertia. // don't live in harmony with reality! we live in a world of connection. social media is no deep connection. period. need perspective. sense of isolation is enemy. self-preoccupation is evil. other-preoccupation is gift. compassion and empathy is road to happiness. don't try to control experiences. social media is about controlling your experience, both sides. // book: Inner Revolution: Life, Liberty, and the Pursuit of Real Happiness (1998) by Thurman & Essential Tibetan Buddhism (1997) Thurman & Love Your Enemies: How to Break the Anger Habit and be a Whole Lot Happier Paperback (2015) by Sharon; Thurman, Robert Salzberg (Author)

don't kill the messenger. // "pitch it in the language you think it should be made in." for the breath of the audience. "engaging audience can pay dividends." [...] don't disregard the audience. [...] playing wider. [...] ambitions about the film. [...] 'the amount of energy and time you put in you want to be passionate about otherwise it becomes a never ending slog'

learning by doing. practical skills. semi-instant feedback. // tim ferriss and other writers; its about bleeding. putting yourself out ther naked and raw. // storytelling, relating! RELATING! Interestingness. And share it in a way that is interesting (time limit <10min, cut/edit, graphics, mobile friendly (lenght 10min, no fluff, red line from start to finish, IMMER AUF DEM ROTEN FADEN.) // &! here comes everybody // Story is Golden. << The King. Everything else serves the king. //&! EXPERIMENT, TRY, TINKER AROUND WITH THE EDIT. MARGINAL GAINS - youtu.be/nq9yz77r3zA - 5:40 - experience and good judgement does come with practice, practice and practice. And being open to mistakes and failure. They are part of practicing a craft. &! << WALK YOUR OWN PATH TO DISCOVER AND YIELD >YOUR OWN< STYLE *casey neistat - youtu.be/8hr2Isqsxxs - thus become unique. average comes from taking a given path others plotted to teach; 'The Dummies Guide' to editing. storytelling. lighting. cinematography.

5:30 >> Frustrating that people copy your way of story telling, while you worked so hard to be original and new and your own thing and style. i don;t encourage it. There is nothing i can do when people copy it. Thus you have to evolve and try new things. "I just keep trying to do more and better work."

>> always on record. thus being consistent, you, authentic, key to sustainability. everyone is the PR agent for themselves. // bullshit detectors have become hyper-refined. // - have to open yourself up to it, as requirement, to be radically honest, vulnerable, see Brene Brown. // also, have to leave money on the table! << going for the marathon! not the sprint. not profit maximisation. go for legacy. willingness to say no, knowing when to say no because it would be short-term optimisation. // keeping values/guiding principles/mission/vision with growing team - is about success of your leadership team/exec team (Eventbrite gal talked about this in yc talk, surprised about internal champions/leaders). // [AD PRODUCT FOR CLOSETPHILE AND OH HI THERE WORLD!] attention graph/span: what brings value to ppl?! ads should bring, have to bring value! its not about reach/pageviews. its about attention. being part. creating value!!! also not add friction - ie pre-roll ad. normal ads steal time!

meritocracy, democratic, egalitarian. anyone who has interest, can find it. u will have an audience, even it is just 1. either they like it, share it & come back. or they leave u alone. // Beme, remove the aspect of creation. the friction. the cognitive cost. the overhead. a process to follow. a tutorial or how to listicle to read. to Google or to ask. >> Product developers & investors should think about the cognitive cost of their products. The cognitive cost very often can be much higher than the financial cost. Products with a low cognitive cost are those where the technology fades away and dont require a consumers ongoing attention. bit.ly/1Nz0veO // "Don't make me think." << book, UI UX mantra. // Photo-filter-app vs photo-editing-app vs video-editing-ai-augmented-intelligence-app that have popped up. podcasting. EDM // what has lots of overhead & sometimes really disappointing user experience? Skype, Windows, FriendFeed, Twitter?(niche compared 2 FB). Q&A youtu.be/6xVdM0QJq6Y

New guidelines for video bloggers who enter marketing relationships with brands have been published. The rules encourage "vloggers" to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority (ASA) ruling last year. The ASA said several vlogs praising Oreo biscuits were not clearly marked.

Social Media = an instant in ones life. not ones life. but this disclosure isn't written in there. under pictures, videos, tweets. + Environment of status symbols, status anxiety, debt fueled (zombie) consumerism. Fast Fashion. Throwaway society. At large not being sustainable. Status quo. Living in the now. Binge Drinking. Keeping up with the John's. Millennials - everyone gets a trophy, even for participation. ... this environment creates a need to display being happy and successful and having everything in life. [...] abundance of digital gossip. whether its whatsapp/sms in own circle at large and in the tabloid [...] 'Narcissism predicts leaders, but not whether they are good or bad.' [Could even argue they dont care abt their eulogy, see David Brooks book Character] [ & rising incivility in politics and lack of trust ] // W. Keith Campbell: The Roots of Narcissism - youtu.be/HXbeKKhQXKA - From find meaning in self (actualization) 2 self-expression & display, praise work

>> People posting only the best things in their life. << The Economist reported in 2013 that people tend to grow more depressed the more time they spend on Facebook after volunteers in a University of Michigan study had their activities and emotions tracked by submitting reports about both five times every day for two weeks. The finding: people who spent more time on Facebook were more depressed than those who didn’t. “A volunteer’s sex had no influence on these findings; nor did the size of his (or her) social network, his stated motivation for using Facebook, his level of loneliness or depression or his self-esteem,” the Economist said in its report. “[Study organizers] Dr Kross and Dr Verduyn therefore conclude that, rather than enhancing well-being, Facebook undermines it.” ( source http://pando.com/2014/06/17/facebooks-slingshot-brings-some-authenticity-to-the-worlds-most-disingenuous-social-network/ )

SOCIAL MEDIA IS BASICALLY SOCIAL COMPARISON ON STEROIDS. Instead of comparing yourself to others, re-focus your energy on what matters to you, says Sally Anne Giedrys, a Portland, Oregon-based career coach. “The more we pay attention to others, the less we are grounded in ourselves and what matters to us,” she says. “It can be fueled by a lack of purpose, direction, or commitment within our own lives.”

@videoamt ist bei base79 - und ist zufrieden. + http://www.theguardian.com/technology/2013/jul/24/youtube-patrick-walker-base79 "The economics are still to be proven in many cases, so you have to get the right mix of production costs commensurate with the type of income you're going to generate. It's a good time to stay focused on the goal." [...] There has been speculation in recent months about some MCNs looking beyond YouTube for distribution of their videos, in an effort to boost views (and thus ad revenues) while reducing their reliance on a single platform. [ << Don't build your castle on someone elses tropical island. ] "I think every multi-channel network would be wise to continually focus on how they serve creators not only on YouTube, but through different means of distribution and channels," he says. [ << Twitter, Fb, Vine, Twitch, self-hosted as SourceFed does. Hulu, Roku, Netflix, UK Netflix alternative - Now TV, BlinkBox, LoveFilm (amazon) - Germany Clipfish, MyVideo, ]