In our visual world, where a logo, symbol, sign, a coterie of words with interesting fonts, and virtually anything else that is man-made and used to communicate a meaning through a sign or symbol, is part of Semiotics, the study of signs and signals. An integral knowledge in brand-building.

And most of today’s organizations are well-versed in this communication process. Some are still struggling to put into a logo the values and positive traits they want captured. And there are some others that are very similar looking, albeit representing completely different organizations. (click on the picture to find out more)