The new sales

Better, faster, closer to the markets – in answer to the challenges posed by international markets, thyssenkrupp Steel Europe has restructured key leadership functions. This has resulted in more streamlined workflows and consolidated responsibilities, speeding up the entire product cycle from research and development and innovation through to market introduction and sales.

thyssenkrupp Steel EuropeSales & Innovation

The Sales & Innovation directorate allows us to better focus on our customers. Knowing their needs in detail greatly speeds up time to market for new products.

Prof. Dr. Hans Ferkel, Technology & Innovation

Together with our customers and partners, we can turn innovations into products for the international automotive market more efficiently and at reduced risk.

Bernhard Osburg, Sales Automotive

Consolidating the Sales and Innovation activities has given rise to an organizational structure that enables us to align our sales and marketing strategy even more closely with the target industries.

thyssenkrupp Steel EuropeHeavy Plate Unit

Product development has been speeded up, and our customers can now directly participate in the process: In the Heavy Plate area, this concerns premium and hardened/tempered products in particular.”

Dr. Jens Knöll, Sales Heavy Plate

thyssenkrupp Rasselstein

Now that Innovation and Sales are under the same roof, it has become so much easier to understand the needs and interests of our customers – and apply these insights to products, deliveries, and service.