Experience and Skills

Antonia Chitty (founder of ACPR) has worked in the public and voluntary sector for organisations including national charities, the Consumers’ Association and the British Medical Association. Prior to that she has worked as an optometrist in the NHS and in the private sector.

Antonia has the following skills:

PR and Communication

Campaigning and raising awareness in a variety of arenas

Developing strategic promotion plans

Writing promotional literature

Influencing opinion formers using lobbying, strategic alliances and the media

Presenting to groups of professionals and policy makers

Liaising with health professionals and subject specialists

Journalism

Writing articles for consumer and trade press

Writing informative and easy to read non fiction books

Working within magazine production processes, to complete projects to deadline

Assessing published research to produce clear accurate information for the public

Monitoring trends in health services, health products and NHS policy

Producing short news pieces on new products and current issues

Writing briefings on health issues

Research

Managing research projects and project teams

Using a range of research methods including large-scale surveys, focus groups and semi-structured interviews, expert assessments and user trials

Planning, researching and writing policy reports and public information leaflets