“She was more settled and happy because she wasn’t as itchy and agitated. She had always been a happy, smiley baby, even when her skin was bad, but once we started using the products she was smiling all the time,” said Joanne.

“When her skin was bad I could only dress her in baby grows, everything else was uncomfortable, so it was such a brilliant feeling just being able to dress her in normal clothes.”

All Childs Farm products are made using naturally derived ingredients to produce mild products that care for the skin, hair and nails of newborns, babies and children, but the products are suitable for adults too.

The moisturiser is £4.50 on the Childs Farm website; it's £3.99 in Boots, Holland and Barrett and Waitrose.

Childs Farm

Eczema cream: Childs Farm baby moisturiser is available from £3.99

GETTY Images

Eczema cream: Some steroid creams may help to treat the skin condition

Childs Farm’s consultant dermatologist, Dr Jennifer Crawley, said: “Eczema can be an incredibly upsetting condition for parents and children. It’s a condition that comes and goes, with good days and bad days, making it all the more frustrating, particularly in little ones.

“Kelisha’s eczema was clearly impacting her quality of life and it’s wonderful to see such an improvement following regular use of Childs Farm. With conditions like eczema, regularly moisturising is crucial. The condition dries out the skin, causing it to crack and become painful; a gentle moisturiser soothes and hydrates the irritated skin and allows it to heal.

“In severe cases like Kelisha’s, moisturiser should be applied numerous times throughout the day and it's fantastic to see this approach has worked for the family. I hope Joanne is able to continue to manage her daughter’s condition with regular use of the baby moisturiser.”

The cause of eczema is unknown, said the NHS. It can run in families, but may also develop alongside other conditions, including asthma and hay fever.