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South Korean Cosmetics Brands are positioned as affordable products in China, however in recent years efficacy and quality issues have dented consumer confidence and negatively impacted sales.
South Korean cosmetics brand marketing strategies are not localized.
Chinese...

From 618 shopping festival data, we can see:
China’s cosmetic market is still a top market with some new growth points.
Lipstick is still the queen of beauty products.
“Niche countries” show explosive power.
Men may be the new purchasing power in the cosmetics market...

On 27th May 2019, China National Medical Products Administration (NMPA) released a draft version of Administrative Measures for Filing of Non-special Use Cosmetics. The public consultation period on the draft policy will end on June 15th 2019...

From Nov. 23 to Nov. 24 2018, Shanghai held the first International Cosmetics Industry Summit in Fengxian District, attended by a number of Chinese government officials and hundreds of renowned international and domestic...

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