Tuesday, December 1, 2009

Craft Show Checklist

Since this is the time of year when many of us attend craft shows, and I just finished one... I thought I would give some information on what to expect, and what you should bring to be prepared.

* Obviously you should bring your jewelry or finished craft items!
* You should bring tables to set up on (unless the show is providing them). Make sure you know the size of the space so you can plan ahead. And don't forget your chairs!!
* Drapes for your table (I use neutral drapes so that the jewelry will pop off the table). Try to bring drapes long enough to reach the ground. This way you can store things under the table so your space looks nice.
* Bring extra price tags just in case one is lost or you create a new piece while you are there.
* Bring all of your tools to be able to make adjustments on the spot (shorten a necklace, change a clasp etc.)
* Bring receipt books, for credit cards or just your company receipts
* Equipment to process credit cards (get a knuckle buster, or check into Propay or even paypal)
* Bring extra supplies (I couldn't possibly bring everything I own so you have to choose wisely) I generally bring extra chains for necklaces, extra clasps in case someone wants a different type then what is on the piece, and some of my more popular beads.
* Bring scissors, tape and paper, and pens (for some reason I always think of a sign or special while I am at the venue)
* Bring a banner for your space if allowed at the venue
* Bring marketing materials (brochures, business cards, giveaway slips if you are having one, etc.)
* Packaging (boxes, tissue paper, cotton filling, shopping bags etc.)
* Bring a mirror and appropriate cleaning supplies to keep it shiny for each customer!
* If your show is outside you should consider a canopy, fans, wet wipes, sun screen, hats, bug spray, etc.
* Don't forget to bring plenty of change. I usually bring about 100-150 depending on the size of the venue. And it all depends on how you price (even dollars, 5's, or 10's or if there is change etc.)
* You may want or need a calculator too
* You may want to bring a camera to take pictures of your booth setup. This is required for some shows so take advantage and get some good pics in natural lighting!

It wouldn't hurt to bring a portfolio, price lists, or wholesale lists .. you never know who you will meet.

Lastly, bring a positive attitude and a smile! Don't forget that a successful craft show isn't based upon sales alone! Remember to network, share information, so that you can find out new places to attend, or even find out about a great supplier! And get your customers information for future use. I usually set up a giveaway of one of my more popular designs. It is free to enter, and they just have to enter their name, and e-mail address. Now I have e-mail information for future mailing lists and possible sales in the future. And if you hand out business cards to EVERYONE then you can still get future sales.