"Improving Personalization Solutions through Optimal Segmentation of Customer Bases". IEEE Transactions on Knowledge and Data Engineering 21(3), March 2009 (with T. Jiang) [pdf] (preliminary results were published in the Proceedings of the IEEE International Conference on Data Mining
in December 2006)

"Dynamic Micro Targeting: Fitness-Based Approach to Predicting Individual
Preferences." IEEE International Conference on Data Mining.
November 2007 (with T. Jiang) [pdf] (an extended version of this paper also appeared in the Knowledge and Information Systems Journal (KAIS))

"User Profiling in Personalization Applications through Rule Discovery
and Validation." In Proceedings of the 5th International Conference
on Knowledge Discovery and Data Mining, August 1999 (with G. Adomavicius).