There’s a new kind of buzz at Bentley Motors. Many an automotive brand have sustainability as a core focus area, but Bentley seems to be taking it quite a bit further. Bentley Motors have introduced 120,000 bees to its main campus in Crewe, England. The hives have been successfully installed on grassland at the edge of the Bentley site and are now home to 120,000 honey-producing bees. The area has been sown with bee friendly wild flowers – and as it borders the Cheshire countryside, it is proving to be the perfect habitat for the bees, who are settling in well and showing promising signs for the first honey harvest at the end of the summer. Each hive has the potential to create around 15kg – or approximately 50 jars of honey.

According to Peter Bosch, member of the Board for Manufacturing at Bentley, “We’re constantly looking for ways to improve our environmental footprint and achieve our goal of carbon neutral operations. “Our ‘flying bees’ are honeybees that have been bred by local beekeepers and with their help, we’re checking on them every week and it’s great to see that they’re already starting to produce the first Bentley honey.”

Given that pesticides and habitat loss have caused bee populations to vanish at an alarming rate, the program is a huge boost not just to honeybee populations, but also the local ecosystem and gardening and farming communities.

by Anil George

Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.