- What makes you so special?…This question is branding in a nutshell.…Anyone can sell cogs and sprockets,…but chances are that no one does it quite like you.…A good brand value proposition, or BVP,…doesn't just tell prospective customers what you do,…it tells them why you do it better than anyone else.…Because your BVP defines your brand,…it's crucial that you get it right.…Here are some examples of successful brands…that have distinguished themselves…in highly competitive fields.…

Our first example is Orangetheory,…and this is not your typical gym.…Passionate about fitness but focused on experience,…Orangetheory founder, Ellen Latham,…takes a multifaceted approach that focuses…on making people stronger, healthier, and happier.…A good brand value proposition…doesn't just place your company in a category,…it redefines it.…Gyms have been around for years,…but never one so focused on monitoring…and rewarding progress.…

Author

Released

9/12/2017

The evolving media landscape has resulted in the omnichannel consumer, who uses traditional, digital, and social media. Integrated marketing is all about how marketers can leverage the best of these channels to engage their customers. Learn how brand choreography, an innovative integrated marketing communications (IMC) framework, can help breathe new life into your marketing efforts. TEDx speaker and author Mark Burgess helps you use brand choreography—and real-world best practices established by leading brands—to deliver the right message, to the right customers, at the right place and the right time.

Learn about brand value propositions, strategic positioning, buyer personas, the latest thinking on content marketing, and traditional, digital, mobile, and social marketing vehicles. Discover how metrics can help you make better data-driven decisions. Find out how to develop integrated campaigns that offer better customer experience and better ROI.