Weeks before Valentine’s Day, I usually come across men’s underwear that ties into this beloved holiday but fails to capture the imagination. I recently came across an original concept, however, from Papi’s Valentine’s collection...

Papi once again releases its Valentine’s collection with an update of sexy new images and colors on a Brazilian trunk ($20) and muscle shirt ($24). Now available, the Papi Valentine’s collection has been updated with new design themes every year since the brand launched in 1995.

The new Papi campaign by Greg Lotus marks the first collaboration between the brand and the photographer. The brand has long had its eyes on Lotus, who has done work for Italian Vogue, Vanity Fair,GQ, L’Uomo Vogue and W magazine. The photos were shot on location in Miami Beach at a private mansion, showing off yachts, bedrooms and more gorgeous scenery.

Papi 3-pack Premium Cotton Keyhole Brief, ($16.50) Just because you’re not spending a lot doesn’t mean you can’t express yourself. Papi knows how to keep you looking sexy and unique with your pants off, and for $5.50 only each, it’s obvious they know how to make a man happy.

Miami – President and COO, Alan Zelcer of Isaco International, is pleased to announce collaboration with the talents of photographer Greg Lotus for the launch of their papi underwear brands new in store campaign.

“Lotus’ work can be found regularly in the pages of Italian Vogue, Vanity Fair, GQ, L’Uomo Vogue, and W magazine...