File: In this February 2, 2011 photograph, a model poses with the world's most popular 'Ken' doll turning 50 years-old during the press preview of the 62th International Toy Fair. More than 2,640 exhibitors from over 60 countries worldwide will present their new toy products from February 3 to February 8, 2011.
Reuters/Michaela Rehle

Move over, Justin Jedlica. The world has a new human Ken doll in the form of Rodrigo Alves, a 31-year-old flight attendant from London. He is making headlines after reportedly spending more than $265,000 on 30 body and face changing procedures to achieve the “perfect” form and features, as reported by E Online.

Way back in 2004, Alves went under the knife for the first time to fit into the fashionable circle of friends that he had made while living in London. He has reportedly already gone under the knife for procedures like liposuction, multiple nose jobs, six-pack implants, calf implants and Botox fillers.

When the doctors in UK were not willing to perform any more surgeries on him, he sought help from Colombia. For the latest risky $75,900 surgery, he flew to Colombia, where a six-in-one super surgery was performed on him. The surgery consisted of his fourth nose job, an eye operation, an ear-pinning procedure, some more liposuction and a gruesome operation on his mouth to give him a wider smile, according to E Online's report. He said: “I’m quite hard on myself and I’m scared of getting old -- that’s the truth.” The surgery obsessed Alves said: “It’s a long process and a long-term maintenance. Once you start, it is difficult to myself."

Calling himself a perfectionist, Alves said that it is like a "snowball effect" and he is not going to stop. He admitted that it doesn’t define the man he is and he is much more than silicone and cosmetic surgery. Alves has documented his journey on his Instagram page. He recently shared a comparison photo of himself and an actual Ken doll.

Ken doll was introduced by Matell in 1961 as the boyfriend of Barbie doll introduced by the company in 1959. Justin Jedlica, formerly known as the human Ken doll, was a businessman and model. He came into limelight after he had undergone over 100 cosmetic surgeries. According to Daily Mail, Alves said that he never intended to look like Ken doll and it was a "nick name given by my friends and the press." The nick name does not bother him. He has said that he is "truly happy" and he just wanted to be a "better person."