Saturday, June 30, 2018

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Parse.ly – Parse.ly aims to provide clear audience insights to the web’s best publishers through an intuitive analytics platform.

Grow By Facebook – Grow by Facebook’s ambition is to help business leaders keep ahead by creating and curating insightful content and experiences.

Friday, June 29, 2018

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. The post Here’s how to use custom intent audiences in your GDN campaigns appeared first on Marketing Land.

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more appeared first on Marketing Land.

Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team. The post Twitter undergoes reorg, makes former Periscope co-founder head of products appeared first on Marketing Land.

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. The post Is third-party data targeting more effective than contextual targeting? appeared first on Marketing Land.

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. The post Getting it done: how to overcome common link building blockers appeared first on Marketing...

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. The post How social networks usurp Google’s local search dominance appeared first on Marketing Land.

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. The post Parsing pages: Is it better to update or remove thin content? appeared...

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. The post How to take advantage of strategic PPC audience targeting appeared first on Marketing Land.

Discover which locations are your money-makers and focus on maximizing revenue, not exposure in unprofitable places, says contributor Jacob Baadsgaard. Here's how to dig into the data and figure out where to put your ad money. The post National ads, local results: Where should you be putting your...

As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. The post Practice useful marketing for local business content success appeared first...

Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account. The post How to create an ROI-based management approach for paid search success appeared first on Marketing Land.