Bloomberg pining for Heilemann, Halperin?

4/1/14 7:44 AM EDT

Our colleague Joe Pompeo at Capital New York reports that Bloomberg LP has talked to "Game Change" and "Double Down" authors John Heilemann and Mark Halperin about launching a new politics vertical.

The move to an independent politics channel would stem from a review of the company's consumer media division conducted by Bloomberg Media CEO Justin B. Smith, who has said that he wants to build out "a portfolio of new digital assets."

Sources tell Pompeo the possibility of Heilemann and Halperin, who currently write for New York Magazine and Time, respectively, has become a topic of conversation in Bloomberg's Washington offices. Neither Heilemann nor Halperin responded to emails, and a Bloomberg Media Group spokesperson declined to comment.