Artificial Intelligence Potential For Mobile App Marketing

April 24, 2017 by Janet Scott

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Have you ever felt that you are one of the protagonists in science fiction movies? Have you ever had that feeling that you were closely watching an accident that happened in your favorite animated film? If it’s a “yes,” congrats you are already experiencing the effect of AI or Artificial Intelligence. A technique that holds massive potential to change the development of mobile app devices.

Mobile devices are getting smaller each day, and the embedded technology is becoming more prominent. Although they (devices) are small, still the devices are getting smarter each day. And, all thanks to the celebrated Artificial Intelligence technology. This trending mobile app technology is influencing the mobile application development and marketing to a greater extent. It is also changing the ways we interact with smart gadgets today.

The future of AI as a trending mobile app technology holds a prominent future. Virtual digital assistance in combination with AI offers a whole new perspective for users to play the gaming gadgets. The technology enhances the users’ overall experience when interacting with defined interfaces.

Mobile app marketing has embraced all the changes that AI is offering to the users in the form of virtual games we play online or the movies we watch in theaters. Here is more on how AI is going to revolutionize mobile app marketing.

Here is more:

1. Impact of AI on mobile e-commerce apps

Tools like chatbots have already promised a bright future to AI in eCommerce. As these tools help users do their financial transaction with ease, Artificial Intelligence in eCommerce apps is only going to get better in the days to come. Integration of AI into the retail app is another domain where this technology can offer exceptional assistance to the users

2. AI for ad targeting options

Artificial Intelligence as the trending mobile app technology will make mobile marketer’s job much easier in the times to come. The idea is to tailor the ads as solutions for the user’s particular requirement. Just to earn the revenue from the same. The AI will help to increase the efficiency of ads in targeting the users. The past data and the users’ ad browsing patterns will guide marketers to increase their ad revenue.

3. Improved app user experience

Artificial Intelligence is a way for marketers to offer assistance as per the user’s requirement. Think about Apple’s Siri, one of the best AI examples we have till now. It provides you assistance depending upon your specific needs. With more innovation in this category, AI will grow more significant as technology to offer more particular support to the users.

The Parting Thoughts

The trends in the mobile app industry especially Artificial Intelligence is sure to dominate the app world in the near future. The technology has already shown brighter colors with some of the best innovations. As mobile marketing is flourishing, AI holds a prominent future.

Being a successful Business Analyst at Appdexa, Janet Scott keeps on getting new leads for this research and review firm. She also keeps on contributing to this platform with her engaging write-ups on a variety of technology-oriented topics.