Methodology

6/06/2011 12:01:00 AM Eastern

By: By TWICE Staff

ALPHARETTA, GA. – MarketSource compiled responses
from adults ages 18 and up in 501 households.
The sample size yielded a 95 percent confidence level,
meaning that if the same survey were conducted 100
times across different sets of 501 respondents, the results
would be the same 95 percent of the time. The
margin of error is 5 percentage points.

Of the 501 adult respondents in this year’s survey, 49
percent were female. Broken out by age, 8 percent of
respondents were 18-25, 10 percent were 26-30, 19
percent were 31-40, 10 percent were 41-45, 12 percent
were 46-50, 12 percent were 51-55, 11 percent were
56-60, and 17 percent were over 60.

Thirty-nine percent had a college degree. Nineteen
percent had a graduate degree. Thirty-three percent
had some college education, and nine percent had a
high-school degree.

Twenty-three percent had household incomes of
more than $100,000. Twenty percent had household
incomes of more than $75,000 but less than
$100,000. Twenty-two percent had incomes of more
than $50,000 but less than $75,000. Another twentytwo
percent had incomes of more than $25,000 but
less than $50,000.