Many small businesses with local clients do not give much thought to their business websites. Perhaps, they are of the view that a website is all what it takes to drive sales. They may even be of the view that many of clients access their business while running errands and stop in to make purchases or they probably believe that they already have a great local clientele.

Let us find whether this approach is right or wrong.

In times of slowing sales and tough economic times, a business cannot afford to heave a sigh of relief. A business has to stand against market competition and new technologies to become a trustworthy vendor or service provider.

The Internet is looked upon by billions of Internet visitors (prospective clients) as the most reliable mode of finding affordable, exact and effective products and services. Furthermore, online marketing is one marketing medium that allows thesmall businesses to build traffic and find new clients on a continuing basis. It also helps a business by creating and maintaining long-term personalized business relationships between providers and buyers for mutual benefits. Moreover, it also allows a business to tell its story to its targeted customers and set itself apart from its peers.

Have you ever thought why would a business as big as Wal-Mart spend so much on advertising on a continuing basis despite having such a huge list of clients? This is because marketing is an ever-evolving process and not just a one-time initiative.

After evaluating the above discussions, the conclusion is quite simple. A small business without online presence is vulnerable to situations as worse as business closure or existing clients shifting their loyalty to the competitors. A small business, with online presence, can however turn the tide into its favor by continuously extending its reach to entice local, nationwide and global clients by opting for a website.

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on Wednesday, October 14th, 2009 at 5:46 am and is filed under Online Presence.
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