Thursday, September 6, 2012

Topless Female Trampolining World Championships

This is a teaser for British breast cancer prevention charity Coppafeel's upcoming campaign for male cancer awareness, to be launched September 12.

I'm a little wary of this one. It seems as if they are trying to do a Borat type thing with the Lars character, and the video certainly takes the term "teaser" literally.

But there has been so much debate about the sexualization of women's breasts in the name of the women's breast cancer cause. Isn't it kind of telling that women's breasts are also sexualized in the name of men's cancer too? It's like a microcosm of advertising, right there: if you want to reach women, show women's bodies; if you want to reach (straight) men...