Search This Blog

Big Gay Business Forecast for Canada

Canada’s gay tourism is big business. It represents a $7 billion market that has remained relatively untapped by much of the tourism industry. With LGBT travelers spending more than $3400 per vacation, nearly twice as much than other visitors, it’s a revenue booster that is hard to ignore.

It is important for the tourism industry to begin planning how they will leverage and accommodate the millions of visitors WorldPride 2014 will bring to our region. This is one of the largest LGBT events in Canada’s history and the first-ever North American stop, the positive economic spin-offs that will stem from it cannot be underestimated.

TGC’s October conference will educate and inspire tourism-related organizations to prepare for what many organizers are describing as a once-in-a-lifetime business opportunity.

Connect with the LGBT Market: Where & How with Marketing Magazine’s Top 30 Under 30
In today's rapidly changing world of technology, making connections with the right consumer can be challenging.

Join Andrew Archer, one of Marketing Magazine's "Top 30 Under 30", as he shares his insight on how to focus your marketing efforts on where the LGBT community finds their information. Andrew’s session touches on mobile apps, social media, group-buying platforms, event marketing and out-of-home marketing (OOH).

Andrew brings 'Big Brand' consumer marketing experience from Procter & Gamble, and L'Oreal. He also owns a Toronto gay night club called "Church on Church" which was named a "Top New Bar" in 2012.

The conference will feature sessions that highlight businesses and destinations that have implemented gay tourism strategies to increase market share, revenue and customer loyalty, as well as presentations by LGBT marketing experts.

Attracting the millions of WorldPride visitors and what it means for your business.

How leading companies successfully tailored their products to speak directly to LGBT consumers.

TGC's fourth annual conference takes place October 10th - 12th 2013 at The White Oaks Resort & Spa in Niagara-on-the-Lake, Ontario, Canada. Businesses that are interested in attending TGC’s annual conference are encouraged to visit the event website at tgcconference.com which outlines the full program and guest speakers. Register by September 20 for early-bird travel, accommodations and transportation offers.

Post a Comment

Popular posts from this blog

Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers? Or are they actively promoting their advertisers directly from their social media activity? The answers to these questions will help you determine which LGBT media company, blogger or influencer is right for you. Not only are you asking yourself if they're well aligned with your brand. You should also be asking yourself if they are bringing you, the advertiser, along with them as a partner on their daily journey, as they share, comment, like, post status updates, photos and videos.

When they do talk about you, are they connecting their posts to your business profile? Are they hashtagging their posts with relevant tags that ensure their message about you is being seen by a wide audience over a period…

Brian Darling, a 27 year business manager professional, has announced the launch of his own business management firm, Darling Business Management. A veteran of the southern California entertainment industry, Mr. Darling provides complete Business management services and has worked with many industry clients, actors, directors, writers, agents, attorneys, high-net-worth individuals, as well as LGBT Individuals and couples.

“Having my own firm gives me more control over providing personal service at a cost-effective fee,” said Mr. Darling. “Successful people are discovering that although their wealth brings many luxuries, it also brings new challenges and increased responsibilities, which require more personal attention. I also utilize Datafaction Imaging Specialized Accounting Software that most of the bigger business management firms in the entertainment industry use. This means that my clients get this same top of the line financial support as the big firms at Darling Business Man…

Meet Tom Legan, one of our presenters at the upcoming LGBT Marketing Conference in New York on April 29th, 2011. Tom will be presenting Leveraging Pride, Community Events and Promotions, alongside Jerime Black, LGBTQ Sales & Marketing Manager, Barefoot Wine. The information presented will be: How to Promote Your Business to the LGBT Community Through Consumer Event MarketingThe Lovemarks of this century will be the brands and businesses that create genuine emotional connections with the communities and networks they live inTom will be talking about "How to Promote Your Business to the LGBT Community Through Consumer Event Marketing". Over the past 8 years, the agency has helped television networks like HGTV, Lifetime and ABC and brands like Macy's directly and personally reach the LGBT audience through participation at gay pride festivals and related consumer events. He'll highlight what tactics have worked best for his clients at these events including feedback r…