ED Miliband admitted his resemblance to animated character Wallace means he will never win a battle of "photo-ops" with David Cameron, as he tried to paint himself as a substance-over-style leader.

Ed Miliband admitted that he looks like Wallace from Wallace and Gromit [GETTY]

Addressing Labour activists and members in London today, Mr Miliband attempted to draw a line under a series of PR gaffes - including struggling to eat a bacon sandwich and apologising for posing with a tabloid newspaper.

The Labour leader admitted he lacked film star looks and told the public not to vote for him if they wanted a leader who "thinks that a good photo is the most important thing."

Mr Miliband said: "You can find people who are more square-jawed, more chiselled, look less like Wallace.

"You could probably even find people who look better eating a bacon sandwich.

"If you want the politician from central casting, it's just not me, it's the other guy.

"And if you want a politician who thinks that a good photo is the most important thing, then don't vote for me."

Mr Miliband rallied against what he claims is an increasing importance placed on image and publicity stunts, saying "that culture diminishes our politics."

The labour leader said today that he was a photo failure [SWNS]

You can find people who are more square-jawed, more chiselled, look less like Wallace

Ed Miliband

He also attacked Mr Cameron for making "his name as Leader of the Opposition [with] some fantastic photos, like hanging out with huskies in the Arctic Circle."