Analytics tell you one thing - page flows, patterns, etc. Eyetracking can uncover interesting triggers for finability and attention grabbers. There is no question that the more tools you have to discover how users engage with your interface, the better you'll position your digital product for success. However, there is no substitute for early user research approaches.

Last week, Facebook rolled out an update to the design of its News Feed. The design tweaks—near imperceptible pixel spacing and color enhancements—were meant to make Facebook’s infinitely updating cascade of stories even easier to consume and comment on. "Small changes, like a few extra pixels of padding or the tint of a button, ca

The development Momentum of the UX industry turns into a gusher in recent years, more and more young people want to get into the industry. However, they don’t know much about user experience design. How to be a good user experience designer? Gorky once said that books are the ladder of human progress. If you want…

Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these…

Conversational interfaces have become more common in our lives, from consumer bots on Facebook, to Alexa and Google helping us at home, to bots on Slack that make your working life easier and more productive. To understand more about products helping shepherd conversational UI into the enterprise, I interviewed four companies who are preparing to…

If you like this article, you probably want to sign up to be notified when my new book on Visual Thinking is out (in less than a month, I promise!) When I first heard about Design Thinking, I thought it was a clever rebranding effort by IDEO to charge twice as much for user-centered design. What can…

Executives are ready to roll up their sleeves and start doing the heavy lifting required to pull off a digital transformation. Our colleague, Paul Willmott, recently captured this idea in his LinkedIn blog quoting a CEO he spoke with at Davos. “Last year at Davos, digital was all about hype,” he said. “This year it's all about…

Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome. Many readers will be familiar with blockchain as the underlying enabling technology developed for Bitcoin, a cryptocurrency. Klaus Schwab, founder and executive chairman of the World Economic Forum, provides this summary in his book on the Fourth…

The rise of the internet has opened up new possibilities for communicating, from emailing and blogging to mobile video chatting and exchanging GIFs over messaging apps. This digitization has not been limited to consumer interactions. Most businesses now communicate with their customers through multiple online channels, and invest in software to track, personalize, and optimize…

The dramatic influence of the internet on how businesses operate and the emergence of a handful of gigantic, digitally enabled corporations have led to breathless pronouncements regarding the importance of a peculiar new class of monopolies built on digital platforms. These platforms, it is argued, fuel network effects that lead inexorably to winner-take-all marketplaces.1 This perspective…

In emerging markets, the digital transformation of education is gaining traction, and all stakeholders can benefit if they seize new opportunities for collaboration. Unlike many other sectors, education has come a little late to the digital dance.1But after the initial hype and subsequent disillusionment of mostly modest learning outcomes in the early stages of educational technology…

The buzz over artificial intelligence (AI) has grown loud enough to penetrate the C-suites of organizations around the world, and for good reason. Investment in AI is growing and is increasingly coming from organizations outside the tech space. And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its…

An expensive work of art changes hands.Neither the buyer nor the seller is named publicly, but the exchange is verified, the provenance of the painting travels with it, and the artwork is automatically insured against theft. A voting machine records votes in a frontier country known for past political corruption. Though there is no central…

In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist…

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