This Brilliant Cream Will Actually Give You Wrinkles

This is something we never saw coming: We're totally behind a cream designed specifically to give you wrinkles. Kind of.

The New Zealand Breast Center had a genius idea for how to get women to check for signs of breast cancer—create a special moisturizing cream just for breasts. The center partnered with the natural-skin-care line Skinfood to whip up a product not-so-cleverly named Breast Cream. It's just a simple moisturizer. But here's the clever part: By using your new Breast Cream every day just as you would toothpaste or body lotion, you will be checking for lumps and irregularities in your breasts. In other words, you'll be doing an unintentional self-exam. Which is a very good thing, since half of all breast cancers are detected outside of mammogram screenings. This is where the wrinkles come in. The ad claims the cream will cause them by helping you live a long life. We think those lines are beautiful.