In this webinar, Shar VanBoskirk of Forrester Research – one of the world’s foremost experts on email marketing – will outline emerging trends in email marketing and the most pervasive challenges email marketers must address.

Key takeaways:

The latest trends in consumer attitudes towards email marketing

Why more than ever many email messages fail today, and how to make yours more effective

How the opportunities for offshoring (and challenges thereof) are shifting

How to evaluate partners that can bring innovation, efficiency and quality in order to give you a competitive advantage