"We're in the site that's 2,500 years old so each time you need to use a hammer, you have to get proper written authorization from the Ministry of Tourism and stuff because it's very much a protected site," Baz said.

Ancient artifacts aren't the only obstacles. Putting world-renowned artists on show is an expensive business.

Baz describes how this year's festival will cost between $4 million and $4.5 million. Sponsors and public funds take care of $1.5 million worth of this cost meaning the extra $3 million must be met ticket sales.

Just to break even on expenses, therefore, the event has to sell 40,000 tickets.

How can Jordan create more jobs for young people?

Pig farming revival

Whereas most other festivals rely on ticket sales for a third of their income, in Byblos they make up 75% of revenues.

Regional unrest

Then there's the difficulty of bringing international musicians and fans to a country that has experienced its fair share of turmoil in recent years.

Visitor numbers have been dipping since the war in neighboring Syria began three years ago.