Agency Business briefs

Draftfcb Healthcare named Amber Edwards EVP, group management director, in charge of all DTC business, including the Novartis, Merck and Amgen accounts. She joins from Allergan, where she led consumer and CRM/digital initiatives for derm brands including Botox Cosmetic and Juvederm.

HCB Health was named global agency of record for the surgical division of Alcon. The Austin-based firm will handle multiple launches for the account, including positioning and message development, branding, campaign planning, web development, print and digital comms, sales collateral and convention promotions.

Harrison and Star named Suzanne Segal VP, customer relationship marketing. Segal, who will head strategic development of the agency's CRM programs, joins from Digitas, where she was VP director of marketing, having launched patient CRM for Shire's Lialda and worked on AstraZeneca's global CRM programs out of London.

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