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Google Science Fair

Mobile, Website

The brief

Google Science Fair is a global online competition open to students from 13 to 18 years old. Google are looking to find and inspire the next generation of scientists by getting them to submit ideas for science projects. The brief for this year’s competition specifically challenged us with improving the ratio of kids registering interest and kids actually submitting an idea.

What we created

We encouraged participants to come up with a project by combining what they love doing, with a science subject that they’re good at and applying this to a challenge that really want to explore or a problem they want to solve. Check out the website here.

This project was led creatively by the great folks at Google Creative Lab EMEA, and we were lucky to be chosen to help lead the creative production across each strand of the project working closely with Creative Lab partners Psycle, ATP and Toaster to create a fully integrated campaign for this year’s Google Science Fair.

The cool stuff

We also collaborated closely with Google Creative Lab to create an Idea Springboard that looks at what you love, what you’re good at and a challenge you want to explore and turns this into a set of inspirational ideas for you to explore and hopefully spark off an idea for a project you’ll love working on.

The results

Once again, Science Fair inspired another generation of scientists to submit their ideas, and with help from the Ideas Springboard, the sign up metric was greatly improved upon. We’re really proud to have worked on this project and hope it produces more amazing ideas from the minds of the next generation of budding scientists.