Rethinking media

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Monthly Archives: September 2013

An oldie, but a goody. One of the muppets videos promoting the Muppets movie. The messaging is pretty blatant, like us and we’ll give you stuff! Though the number is so far fetched that their promotion will never happen. Then again, who cares?

In Roman time, gladiators who were about fight to the death pleaded for their lives to the Emperor Claudius by uttering “Ave, Imperator, morituri te salutant” roughly translated to “Hail, emperor Caesar, we who are about to die salute you”. The Emperor then replied by first assessing the crowd’s reaction to their plea, before giving his own thumbs down; signifying for the swords to be put away or thumbs up signifying a kill.

Unless you slept through this entire weekend, you should be aware by now that Tonny Abbott is our new Prime Minister. What astounded me about this particular election was how blatant the media support had been for the Liberal party. The front cover from the Daily Telegraph the week before the election was incredibly telling about who the paper was betting on. It made me wonder, was the media picking up an existing sentiment or were they inflaming the public with their very pro Liberal stance. Thoughts?

According to legend, Martin Luther nailed his 95 theses to the door of All Saints Church in Wittenberg and thus sparked the Reformation. Although there are ongoing debates on whether this legend was based on fact, one point was undeniable; it was the printing press that helped to spread his message far and wide. In two weeks his theses were spread throughout Germany in a month his message had spread like wildfire across Europe.