Why Loyola? Because, very frankly, I’m not done yet. I’ve managed media for a multi-million (and victorious) political campaign. I’ve gone from freelancer to senior manager in a single company. I was the first person to help the second largest county government in the US use the web and social media to achieve transparency.

I will be exposed to challenges unavailable to recruiters, job listing services and my personal network.

It is the most efficient way to adapt to and exploit changes affecting the communications industry.

The program will position me for global opportunities.

What do I expect to benefit? Experience has taught me not to approach situations that way. Better to think in terms of the positive impact. The latter takes care of the former.

That may sound a little naive; but it is what I have learned to accept about myself.

I expect to leave the program fully equipped to help organizations address real-world problems like establishing trust, refining user experience, as well as embracing new technology. I find my passion in the day-to day-grind of overcoming challenges, oddly enough.