Chanel

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Transcript of Chanel

BackgroundChanel was founded in 1909 by seamstress, Coco ChanelOriginally selling hats and a limited line of garments it became notable for the 'Little Black Dress' Evolved as a global, leading luxury brand, that has the means to produce an extended product line.According to Forbes, Chanel's brand value is worth $6.8 billion (2015) making this move a risk with a highly profitable outcome.