A Resource blog for Home Based Business Owners, Marketers and Affiliates on all specifications and aspects of running a successful Home Based Business. How to start your business and how to market your business for success.

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.