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The launch of The New iPad is following a similar pattern to some previous Apple device launches. The initial reviews are a mix of “it’s amazing“, “it’s a great device with frustrating Apple limitations” and “it’s rubbish, no-one will buy this but Apple fanboys“. Shortly followed by a much hyped hardware scandal, in this case the device becoming a bit warm under intensive use. While the 2% of Apple and Android advocates rage, the other 98% of the world (the people Apple targets) continue to buy the iPad in ever-increasing numbers.

Having lived with The New iPad for two weeks (iPad G3 for the rest of this article), here are some thoughts. As the owner of a first generation iPad I skipped the iPad 2, so all of my comparisons are between the two iPad’s I have owned and used daily. Read more…