"Ogunquit, ME" Radio Campaign

LRM's Sabrina Boyd worked with indie rock band The Field Effect in partnership with Zippah Records. They ran a college and specialty radio campaign in the summer of 2013 promoting The Field Effect's single, "Ogunquit, ME."

Sabrina managed all communications with college stations, online radio, and a few specialty shows on alternative radio stations in the New England region. This included press releases, e-mail communications, and phone calls with Music Directors.

The campaign obtained airplay and interviews on WMBR (MIT), WMFO (Tufts), and WRBB (Northeastern), and a staff performance at 95.5 WBRU Providence.