Mobius in the press

The mobiREPORT app is a new, easy-to-use mobile phone application designed to help report the news as it happens. The reported news now contains rich media information associated with the story including a geo positioned map and accurate related weather data from the exact location provided by weathertrends360.com.

JobDoc is a new mobile CRM app that can be used by field personnel in any service related business who uses pictures, notes, video, location, reference numbers, date and time to communicate daily activities.The user can create a GEO based file for documenting an activity from initial to completed documentation using multiple pictures, notes and a video. The file can be sent instantly as one unit via email and backed up on our secure cloud with a link to the event. The user also has a web access to the portal and all their jobs.

Actor James Denton will team with Stand Up to Cancer and Cancer Treatment Centers of America in an upcoming public service announcement, titled "Better Questions, Better Care," that focuses on the importance of patient empowerment when confronted with a cancer diagnosis.

Mobius has added a new offering to their line of mobile phone-based products and services. The mobiTURF iPhone application utilizes GPS and real-time weather data to help users purchase the correct amount of seed or lawn care products and to apply them in the most efficient manner. The mobiTURF app is designed to serve both homeowners and professional landscapers.

HaberVision, the leading online-only retailer of quality polarized eye-wear, has moved into the mobile market by adopting mobiSHADES, an easy-to-use mobile service that allows consumers to virtually "try on" different styles of designer sunglasses at anytime, anywhere a wireless phone connection is available.

A customer enjoying a great bottle of red at a restaurant has a thought: "I need to remember this label and buy a case next time I'm at the wine shop." With mobiWINE that notion becomes an immediate reality with a mere point-click-send from a mobile phone.

Central Garden & Pet is adopting Mobius image recognition technology to engage mobile Pennington Ultimate Grass Seed consumers and to provide an entirely new level of lawn care information. Consumers can use any camera-enabled mobile phone to snap a picture of the Pennington Ultimate Grass Seed product and send it to grass(at)agm(dot)tw.

Playboy tapped Mobius to let Coty and other advertisers use image recognition technology for mobile devices to enhance their print campaigns and make them actionable and measurable. Mobile image recognition is an alternative to 2D bar codes that seems to be a growing trend.

Playboy has teamed up with Mobius to use image recognition technology for mobile devices as part of an innovative, new ad campaign for Playboy's Fragrance for Men by Coty Beauty in the magazine's January 2011 issue.

Mobile phone users who take a photo of any of the twelve 2010 Playboy Playmates featured in the ad and send it to Playboy@agm.tw will receive access to exclusive, premium images and videos. In addition, users will be able to make secure mobile purchases of Coty's line of Playboy Fragrance for Men.