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UPDATE: Gazelle Launches Extended Price Lock

Lets Consumers Lock In Today's Prices But Keep Their Phone Until the iPhone 6 Hits Stores; For Limited Time Get up to $350 for iPhone 5S Trade

BOSTON, MA--(Marketwired - Aug 18, 2014) - While we prepare for the latest iPhone to hit stores, Gazelle, the leading trade-in site for consumer electronics, today announced it has once again extended its industry-leading price lock from 30 days to more than 50 days. You can lock in pre-event pricing between now and September 9 but hold onto your current phone until after you receive your new iPhone.

"Trade-in values typically drop 20 percent in the 60 days around the introduction of a new model," said Alyssa Voorhis, Gazelle's senior technology analyst. "We give consumers a no-strings-attached option to trade in their old device for cash and plenty of time to upgrade."

In addition to the extended price lock, for a limited time, Gazelle is offering a special promotion for customers looking to trade in an iPhone 5S. To help those early adopters upgrade to the latest iPhone, we're now offering up to $350 for iPhone 5S*. This offer is also designed to help those who are not eligible for a subsidized upgrade from their carrier. Prices tend to drop precipitously around the release of a new model, so lock in your price early to get the best deal.

We've designed our trade-in process to be as easy and convenient as possible; there's no waiting in line, no up-selling and you have complete control over the entire process from the comfort of your home. Because we also know how important security is, we completely wipe the personal data on your phone by returning it to its original factory settings.

The extended price lock runs through September 9, the expected announcement day for the iPhone 6. If you complete the offer process on Gazelle.com before then, you don't need to send in your phone until October 10.

*"Up to" price based on Gazelle's offer price for a perfect condition, unlocked iPhone 5S as of August 18 2014.

About GazelleGazelle (www.gazelle.com) is the nation's leading consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their previously used devices. Gazelle reduces the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has paid out more than $175 million and accepted more than 2 million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners and Physic Ventures.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.