Sales, marketing and tech knowledge for wholesale brands and salespeople.

Here at Breaking up with Paper, we write articles for wholesalers of all sizes, including large enterprises. But for those wholesalers just starting out, we haven’t forgotten about you. In fact, we crafted this handy guide on how to wholesale and sell products to retailers with you in mind! How to Wholesale & Sell Products…Read more

Product data management (PDM) is the category of software used to organize, track, and disseminate product data. In manufacturing and distribution, product data management is used to make sure specs that detail how a product was made, like part descriptions and schematics, are readily available. While product data management is usually an internal process, this…Read more

The value chain presents a systemic view of businesses, with inputs and outputs. Described by Michael Porter in his 1985 book, Competitive Advantage, this concept defines specific activities that organizations perform to make sure that their output (a product or service) is greater than the sum of their inputs, creating value. Reviewing the value chain…Read more

When you’re developing a logistics strategy for your manufacturing or distribution company, it’s not a simple matter of picking a shipper and being done with it. Logistics may seem like a small component of your business, but in reality, it’s second only to product quality in terms of the impact it has on your customer….Read more

The food service industry consists of many players to keep track of, many different channels for getting products to market, and many different strategies that can lead to success or failure in the space. Add to that the rapid pace of change in food service industry technology as well as an ever changing regulatory environment,…Read more

Stricter regulations and consumers’ changing priorities have increased the pressure for greater transparency from food manufacturers and distributors. Food traceability plays an important role for both businesses and their customers as the demand for clear and thorough information on foods’ origins has increased: luckily, new technology is helping distributors keep up with these rising expectations….Read more

The last fifteen years have been a time of remarkable change for the supply chain manager. The manufacturing and distribution industry has become increasingly dependent on technology to control and manage its most important supply chain functions. The rise of China, India, and other emerging markets as supply chain leaders has revealed those countries as…Read more

Food distributors play a key role in the food and beverage industry, serving as the intermediary between the manufacturer and their respective retail, restaurant, and foodservice operator customers. Because of their longstanding relationships across the industry, partnering with the right food distributors can often make or break whether a potential buyer will stock a manufacturer’s…Read more

The beverage industry is undergoing a period of rapid change. Soda sales have fallen for 11 years straight and are now at a 30 year low. Millennials are emerging as the most important demographic for the beverage industry, an especially influential one due their high engagement on social media, which tends to amplify demographic trends….Read more

Technological innovations are causing far-reaching changes in beverage distribution. These shifts are relevant to all those involved in the global supply chain. Whether you’re responsible for running a small vineyard in the south of France or are the CEO of a multinational chain of retail stores, advancements in digital technology are equally applicable to you…Read more