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Course ID:

MARK 7450. 1.5-3 hours.

Course Title:

Consumer and Organizational Behavior

CourseDescription:

Processes and sources of influences that affect consumers'
information processing, judgment, and decision making in
consumption contexts. Students will be exposed to a variety of
concepts and theories from the consumer behavior literature
with the objective to better understand how consumers interact
with the marketing environment in shaping their purchase
decisions.

Oasis Title:

CON & ORG BEHAVIOR

Duplicate Credit:

Not open to students with credit in MARK 8450

Semester CourseOffered:

Offered every year.

Grading System:

A-F (Traditional)

Course Objectives:

Students will be exposed to a series of key concepts from
marketing, psychology, sociology, and economics and will study
the interplay of these concepts with marketing strategies and
tactics. By understanding how consumers make decisions,
students will learn how marketers can affect the path of a
purchase decision by influencing attitudes, perception, and
memory, for example, which will ultimately lead consumers to
more favorable judgments of a brand over competing brands.