Whenever I tell people I work in public relations, a frequent response is “spin.” You spin the issues, they say. These days the concept of “spin” has taken on an even darker connotation with the advent of fake news. But spin belongs in a class at the gym, not in PR.

Because we have to begin with smaller test flights before we take the plunge. Hear what Greg Simon, Executive Director of the Cancer Initiative for the Biden Foundation and a CLL survivor, says in this interview by Patient Power.

Initiate PR is far more than a communications agency. We are steeped in healthcare policy going back more than 30 years. So we are pleased to see these experts joining the fight for medical innovation without the misleading political rhetoric from both parties, that has clouded the issue.