Behavioral Advertising

2009-06-19T01:48:05-04:00https://images.c-span.org/Files/a91/287116-m.jpgWitnesses testified about online advertising and privacy issues. They focused on "behavioral online advertising", or advertising that follows users web browsing history with the intention of tailoring advertisements to that user. They talked about the role of federal legislation in protecting the privacy of users.

Representative Rush’s name is misspelled at the beginning of the program.

Witnesses testified about online advertising and privacy issues. They focused on "behavioral online advertising", or advertising that follows…
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Behavioral Advertising
Witnesses testified about online advertising and privacy issues. They focused on "behavioral online advertising", or advertising that follows users web browsing history with the intention of tailoring advertisements to that user. They talked about the role of federal legislation in protecting the privacy of users.