FT article on Treasury Wine Estates China trademark victory

Court revokes mark registered to individual using Chinese name of its premium Penfolds brand

Although the company needs to obtain a new trademark before securing its exclusive use, Treasury’s application for Ben Fu is next in line for approval, said Dan Plane, a Hong Kong-based lawyer who has worked on the case. “Li had registered the mark and had not used it,” Mr Plane added, in contrast with Castel’s Chinese registrar who had sold wines using the trademark.