Saturday, April 16, 2011

Verizon iPhone has boosted the iOS platform share, according to the latest Mobile Mix report from Millennial Media, which is the largest independent mobile network. Analyzing the top mobile devices and operating system, they found out that Verizon iPhone accounted for 8.2 percent of iPhone impressions last month, which helped grew the iOS platform share 11 percent on a month-over-month basis. Tablets had 17 percent of the total device impression share versus 64 percent for smartphones and 19 percent for feature phones.

Android and iOS took 48 percent and 31 percent impression share, respectively. That’s a drop from Android’s 51 percent share and an increase over 27 percent for iOS. The Android-Apple competition is heating up significantly in terms of apps. Revenue breakdown for apps shows Android represented more than one third (36 percent) of the overall application platform mix. How about iOS? Read on…

Apple is leading the charge in software and still winning the hearts and minds of developers, with an estimated 47 percent of the application platform mix.

The report noted that Android remained the leading smartphone operating system for the fourth consecutive month with a 48 percent impression share. They say 14 of the current top 20 devices are Android-driven.

Regarding individual phone brands, iPhone is the most popular handset, followed by the BlackBerry Curve and the HTC Evo, which is the top Android handset as well.

A bunch of PlayBook reviews hit the web today. It’s the first branded slate to match Apple’s $499 pricing on the low-end plus it comes with RIM’s signature corporate security features, a speedy dual-core processor and brand new QNX operating system that has the polish and shininess to it. So what’s the verdict? PlayBook has a huge disadvantage in the software department, says David Pogue from The New York Times:

Remember, the primary competition is an iPad — the same price, but much thinner, much bigger screen and a library of 300,000 apps. In that light, does it make sense to buy a fledgling tablet with no built-in e-mail or calendar, no cellular connection, no videochat, Skype, no Notes app, no GPS app, no videochat, no Pandora radio and no Angry Birds? You should also know that even now, only days before the PlayBook goes on sale April 19, the software is buggy and still undergoing feverish daily revision. And the all-important BlackBerry Bridge feature is still in beta testing. It’s missing important features, like the ability to view e-mail file attachments or click a link in an e-mail.The Wall Street Journal tech columnist Walt Mossberg also dissed the PlayBook over the lack of software. He called it “a tablet with a case of dependency” and added this:

Unlike the iPad, which can run almost all of the 350,000 iPhone apps, the PlayBook can’t run any of the 27,000 BlackBerry apps. It will launch with only about 3,000 apps designed for tablets, compared with 65,000 tablet-optimized iPad apps.And another quote from Wired about PlayBook’s lackluster Flash support:

During a round of Plants vs. Zombies, gameplay bogged down whenever the animation got intense. Every time I tried to access a Flash game on Facebook, the browser crashed. Yes, every single time. Say goodbye to your well-tended crops, Farmvillians. Another glaring flaw is the PlayBook’s complete lack of native e-mail, contacts and calendar apps. Want those apps? Log on to your Gmail account with the browser. RIM’s WebKit-based browser is about as stable as your bipolar uncle. App ecosystem is lacking. You’ll need to install a driver before you can connect it to your PC or Mac.Other publications came to similar conclusions, including Engadget, Gizmodo, Bloomberg, TechCrunch and others. Read on…

It’s the software, stupid – someone once said. Nowhere is that more true than in the mobile space where the availability, quantity and quality of apps is the most determining factor for customers. Just ask Google how many Honeycomb-optimized apps they have in Android Market versus about 70,000 programs specifically tailored for the iPad. And while PlayBook will run Android apps via a virtual machine, these are Android 2.2 apps for smartphones, not Honeycomb tablets. Additionally, developers will need to make some changes to their code, apply for the program and repackage their apps for distribution on the BlackBerry App World store.

We’re in the war for developers’ resources. Apple’s winning the battle so far and by a large margin, too. No wonder RIM’s boss is whining about the situation and feeling unappreciated.