Columbia, SC –June 4, 2010 – CarterTodd & Associates announces that the SC Pharmacy Association has won the SC Society of Association Executives’ Best in the Business Award for the Public Relations Program category. The award recognizes an association-wide PR program or PR promotions for a single event. The SC Pharmacy Association was presented the award for its new TV Public Service Announcement (PSA), urging the public to “Know Your Medicine, Know Your Pharmacist.”

The PSA was developed to educate the general public on the importance of the pharmacy profession. The video depicts pharmacists in true professional roles, such as counseling patients and administering immunizations. This PSA can be viewed online at www.scrx.org.

About the South Carolina Pharmacy Association

The South Carolina Pharmacy Association is a professional organization representing pharmacy professionals across the state. The mission of the South Carolina Pharmacy Association is to serve its members, enabling them to advance the science and practice of pharmacy. For more information about the Association, its members, and its activities, please visit www.scrx.org or call (803) 354-9977.

About CarterTodd & Associates, Inc.

Headquartered in Columbia, SC, CarterTodd & Associates is a full-service PR & Marketing agency and the publisher of Columbia Home & Garden magazine. For more information about CarterTodd & Associates, please call 803-779-4005 or visit the website at www.cartertodd.com.