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Victorian Retail Newsagent of the Year winner knows how to retail

There were over 300 people at the VANA Newsagent of the Year award evening in Melbourne last weekend and among many winners was Jenny Carland from nextra Sunbury – the 2015 Victorian Retail Newsagent of the Year.

We visited Jenny and her team to learn some of the secrets of a winning retail newsagents.

Love retailing

Be prepared to have a go.

Understand your customers.

Take a risk on new things.

There is a lot we can learn from Jenny who has evolved the newsagency by understanding what her customers want. Women shop in newsagencies – and what do they want? As well as Lotto and magazines they enjoy cosmetics, scarves, cushions, jewellery, handbags, clothes, gift lines, baby wear and… the list goes on.

Jenny is a retailer who has transformed her stores into a magic place where people enjoy shopping.