“You’re going from making iconic images to creating narratives,” he said, “but there is less of a narrative capacity in 60 seconds, so you need to create something like a poem that can lead your imagination.”

They are all weird oddities in their own way. Michael Douglas is the creepiest. One could write an epic novel based on those sixty seconds. Anthony Mackie’s piece is also a standout. Matt Damon is a welcome sight. James Franco, well, that makes sense.