Urban Decay’s Naked Eye Shadow Pallet

“Urban Decay is the largest independently owned color cosmetic company in the United States” and was established 15 years for the simple reason: Sandy Lerner, her business manager David Soward and Wende Zomnir a creative businesswomen saw a gap in the beauty market of traditional beauty products which were dominated by the shades pink, red and beige. Urban Decay cosmetics were inspired by elements of the urban landscape, they were different to the norm and as result products were titled: Smog, Rust and Acid Rain. Encouraging the dramatic change in the cosmetic industry Urban Decay released their line in January 1996 of 10 lipsticks and 12 nail varnishes. Urban Decay has expanded not only in the USA but also globally to Canada, Europe and the Middle East. -Urban Decay.com