Category Archives: Gen Z

Just when millennials started to change the way young consumers shop, Gen Z emerged to give shopping a whole new meaning. The digital-since-birth generation is the first generation to grow up “in public” having documented their lives online from early on. As Gen Z grows to account for 40 percent of all U.S. consumers by […]

Credit: Jessica Gavrilovski Internships can be a blessing and a curse for college students. While they give students hands-on experience, they can also be difficult to balance along with other responsibilities. With technology growing at a faster rate than ever before, it’s no wonder that the digital-since-birth Gen Z embraces virtual internships. Virtual internships are […]

Today, so much of our life exists online: we post photos of our meals, share videos of animals becoming unlikely friends, and we even ‘meme.’ However, despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members […]

Students everywhere are becoming more and more conscious when shopping. They’re choosing brands and products that share the same value of sustainability and opt-in for eco-friendly alternatives to their favorite products when they can. This year, students will earn more green per buck with eco-friendly shopping that will make them fashionable and give them the […]

The aftermath of a global financial crisis sparked a revolutionary idea: share more, own less. It’s an idea that promotes sustainability, affordability and accessibility and younger generations are hooked. Although the concept of sharing started with Facebook, a social network that promoted sharing life experiences and special moments with friends and family on a digital […]

During the 90s, television was everything. Many of us could be found glued to our ‘sets’ in the evening, catching up the news, watching our favorite sitcoms or crime dramas. But a lot has changed since then: the Internet became ‘a thing’, we got smart with our phones, and we even got savvy with reality itself. […]

Colleges are letting out for the summer, and that usually means campus marketing shuts down across the nation. In the past, it was much more difficult to use student brand ambassadors for summer marketing because a majority leave campus. But with Go Commando you can, because students are always attached to their phones. Go Commando […]

Collecting survey data from Millennials and Gen Z can provide valuable insight into their thought processes, how they spend their time and money, and what is most important to them. However, with a social landscape filled with diversity, it’s essential to know what terms are appropriate (and which are NOT). We’ve broken down some of […]

Lately, there’s been quite a lot of debate about Millennials (ages 18-34) as that enormous swath of consumers makes its way across the economic landscape. But perhaps marketers looking ahead should focus more on Gen Y’s younger counterparts, Generation Z, those currently age 17 and under. Gen Z is smaller in numbers, but there is evidence […]

We’ve all heard plenty about millennials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to the next generation—Generation Z, those born in 1995 or later. Some of them are already old enough to be in college, and it won’t be […]