CenturyPly brings a shift in product category with its new campaign

CenturyPly intends a shift in product category with its new campaign – Sab Sahe Mast Rahe

Kolkata, August 2016 : Century Plyboards India Ltd, a frontrunner in the plywood category is back with its new TVC - Sab Sahe Mast Rahe. The campaign is product oriented and will attempt to educate the consumers in an entertaining fashion about the importance of investing in a good quality plywood that saves a lot of embarrassment and cost for the consumer.

This 3 film campaign, ‘Sab Sahe Mast Rahe’ focuses on the superior quality of panel products that CenturyPly offers making it the most desired product in the market. It also implies the importance of consumer decisions while doing up their homes.

The campaign shows a termite infested home and how the termites mock the owners of the home as they have chosen low quality products for their home décor, and as a result spending more while re-doing their homes while also facing a lot of embarrassment from the guests.

CenturyPly, the name which is synonymous with quality and durability is sure to create a buzz in the industry category with this campaign as it emphasizes the need to make the right purchasing decision rather than depending blindly on their carpenter’s advice and ignoring the quality of the product while choosing cheaper alternatives.

The campaign targets the young urban consumer looking to make their dream home a reality. The campaign will have three such TVCs which will run across all platforms – print, electronic, radio and digital. It will also be supported by a robust outdoor media campaign and other BTL activities.

Mr. Sanjay Agarwal, Managing Director, CenturyPly said “Consumer is the person who invests his hard earned money. Hence, my brief to the agency was very clear that the communication should be very direct, simple and very entertaining.”

Mr. Navarun Sen, Executive Business head – Panels said, “Plywood Is often covered by expensive veneers and laminates. However, it’s like the foundation and if that goes wrong, it can be a huge pain for the consumer and the cost of replacement will be high. Therefore the consumer needs to be aware while making a purchase decision.”

Mr. Amit Gope, Head – Marketing, CenturyPly says, “This is a continuation of our effort to make CenturyPly from a commodity to a consumer brand and in this process we want our consumers to understand and appreciate what a good product is.”

“Termites are a big pain in this industry. It was very important to showcase Centuryply’s expertise as they make termite proof, boiling water proof plywood. Therefore, we thought we should highlight and glorify this aspect when talking to the consumers,” said Mr. Sonal Dabral, Chairman and CCO, DDB Mudra Group West

Mr. Abhinay Deo, Director- RDP said, “I was extremely kicked about this concept of termites and mushaira as this was very interesting, outlandish and bizzare. It excited me the most to take up this concept.”

Mr. Rajiv Sabnis, President – DDB Mudra West, “ The thinking behind this was that there are some surfaces that need to stay new and good looking after a lapse of time.”

CenturyPly has been involved in aggressive brand building, with quite a few TVC campaigns being launched in quick succession, and a rapid brand building at the retail level also. It has been setting priority markets for both sales and advertising focus, and that has paid dividends in terms of both sales volume and brand building. Apart from this, CenturyPly also has some impactful CSR campaigns like CenturyPly Heroes to its credit.

Client: CenturyPly

Managing Director: Sanjay Agarwal

Executive Business Head, Panels: Navarun Sen

Head Marketing: Amit Kumar Gope

PR Manager: Rupa Das

Creative agency:DDB Mudra West

Chairman and chief creative officer: Sonal Dabral

President, DDB Mudra West: Rajiv Sabnis

Strategy Team: Amit Kekre, Shekhar Pandey

Creative Team: Rahul Mathew ,Sharat Kuttikat, Vinayak Dubey

Account Management: Ronak Shah, Vikrant Jain

Films Dept: Meenaz Lala

Production HouseRamesh Deo Production (RDP)

Director: Abhinay Deo

Producer: Apurba Sengupta

Music: Karan Kulkarni

Costume: Steve Newburn ( Applied Art FX Studio – Canada)

About CenturyPly

Century Plyboards (I) Ltd. (CPIL), the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986, CPIL also received ISO 14001 Certification in 2004. The company was formed by Sajjan Bhajanka and Sanjay Agarwal. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL has its manufacturing units at Kolkata, Chennai, Guwahati, Karnal, Kandla, Myanmar and Laos. CPIL today manufactures the entire range of commercial, marine, shuttering and decorative plywood. Other products are Laminates, Veneers, Doors, MDF, Prelam, Fibre Cement Boards, PVC sheets, Faceveneers, Exteria exterior laminates. 'Construction World’, one of the most definitive business journals, has adjudged it as, "the Fastest Growing Company with the Highest Turnover" five times, for the years 2003, 2005, 2006, 2007 and 2008. It has featured in the Super Brands India Top 500 in 2015, and the top 100 list published by Dunn & Bradstreet for 2014-’15. As the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR) the company, has successfully created a niche in the highly competitive lifestyle segment.

Century Plyboards (India) incorporates step down subsidiary

CenturyPly demonstrates the strength of Sainik Plywood through new campaign

CenturyPly demonstrates the strength of Sainik Plywood through new campaign:

Century Plyboards (India) Ltd., which already enjoys a premium reputation as a consumer brand, is trying to create a sub brand, SAINIK PLYWOOD for the first time in the market, through a TVC. This TVC is planned in order to capture the mind space of end-consumers and also, strengthen its image among influencers (carpenters, contractors, retailers).
SAINIK PLYWOOD is a tough product that epitomizes the spirit of the soldier who is ready for any hardship. It is, therefore, built on the spirit of a Sainik, who is ‘Hamesha Taiyaar’ – ‘always ready’ for any eventuality or hardship that comes his way.
SAINIK PLYWOOD enjoys a strong foothold in the economy value segment and is expected to create a buzz with this campaign. SAINIK PLYWOOD is available across markets within India with a price tag which is eminently competitive. It is indeed the most economical purchase in the category for the consumers.
SAINIK PLYWOOD is termite & borer resistant, all-weather resistant and boiling water resistant. It also has the ability to withstand heavy loads. Besides, it is one of the sturdiest plywoods in its segment due to having hardwood as its core.
The primary idea behind coming up with a commercial of this scale is to create a larger-than-life impact of the product in the consumers’ minds: come what may, our hero SAINIK PLYWOOD can withstand the toughest of conditions. Hence, the story is set in a forest, where soldiers are engaged in combat across land and water, under the most trying circumstances. The SAINIK PLYWOOD box they carry bears testimony to the undaunted spirit of the soldiers, and in spite of the forces of nature and the troubles caused by men, it goes through the ordeal with the guts that only a true SAINIK PLYWOOD embodies.
As per Navarun Sen, Executive Business Head, Plywood - Century Plyboards (India) Ltd
“You are aware that CenturyPly of course has done very well. We are there at the premium segment. That’s the primary brand. However a few years back we launched SAINIK PLYWOOD to address the value segment. Am very happy that today we have grown in scale in fact it’s almost a 200CR today, that we are been able to put it out on air as a SAINIK PLYWOOD TVC for the very first time. We really hope to drive this value segment and make SAINIK PLYWOOD another huge brand from CenturyPly.”

“This is another first attempt from CenturyPly, where we are trying to create a sub brand in our journey for creating a commodity into a consumer brand. SAINIK PLYWOOD comes lower in the hierarchy of our products but is one of the most exciting products for our consumers. What we want to bring out from this campaign is built on a spirit of the Sainik in terms of integrity, commitment, strength etc. and this is what Century Plywood also stands for. Another offering from CenturyPly in terms of creating good advertisement and delivering good product to the market space”, says Amit Gope,Group Marketing Head - Century Plyboards (India) Ltd.

"SAINIK PLYWOOD from Century Plywood operates at the mass popular end of the plywood range. It caters to a price-sensitive buyer for whom durability and reliability are important virtues in the plywood they would like to use in their homes. We decided to leverage these attributes in the communication for the brand. Like any Sainik on the battlefield, this plywood is ready to take on any challenge that is thrown at it. The new communication heightens the reliability of the brand and strengthens the brand's credentials on being battle-ready", says Rajiv Sabnis, Executive Director – DDB Mudra Group & President – DDB Mudra West.

“The name SAINIK PLYWOOD in itself holds so many virtues. Strong, steadfast, resilient. Which summed up what we wanted to say about our plywood as well. And from here the story practically wrote itself.
Which was then beautifully captured by Anupam Mishra”, as per Rahul Mathew, Creative Head – DDB Mudra West.

Rajendra Shah, General Marketing Manager, Century Plyboards (India) Ltd says, “SAINIK PLYWOOD is borer & termite resistant , moisture resistant and all weather resistant. It comes in Boiling Water resistant variant also. It also has the capacity to bear heavy loads. Moreover it is the most sturdiest plywood in this segment due to hardwood content. This TVC is a creative attempt to demonstrate all these features in an interesting manner”

CENTURYPLY – KHUSHIYON KA RANGMANCH

CenturyPly is the largest seller of multi-use plywood, laminates and decorative veneers in the Indian organized plywood market. A trusted name for the last 27 years, the company has created a niche for itself and is the market leader in this sector. Century Plyboards (I) Ltd. (CPIL) today manufactures an entire range of commercial, marine, shuttering and decorative plywood. Other products are Laminates, Veneers, MDF, PRELAM, FACEVENEERS, Exteria exterior laminates, Nesta Furniture & Modular Kitchens.

For the past 6 years the brand’s core proposition has been that of structural strength with TV campaigns highlighting the core functional benefits of strenghth and durability of CenturyPly products. This was brought alive by the brand’s tagline: ‘Sab Sahe, Mast Rahe.’

In 2014 there were two clear challenges before the company. One, in an influencer driven category where the consumer has minimal interest and say in the final product that is bought, the brand had to create affinity and hence, preference for itself. Two, while the brand’s structural strength narrative was working well, it was not relevant for their other products like laminates and veneers which are driven more by their aesthetics.

To address these challenges, the agency, along with the client participated in an extensive exercise to relook at the role of the company, its products and how they made a difference in the lives of people. The outcome of this exercise was a restructuring of the brand’s architecture and therefore a new brand philosophy. It was time to move away from product/ attribute driven communication typical of the product category, and instead take an emotional route.

Idea: Khushiyon Ka Rangmanch CenturyPly is not just creating commodities, but is in the business of creating spaces and home solutions through its products – plywood, laminates and veneers - surfaces which are witness to everyday moments of joy and happiness. We remember the jokes, the laughs and the singing, but tend to take for granted the surfaces that enabled these moments of togetherness. We want to remind people that it’s these surfaces that bring people together. They are the stage where life’s happy moments play out. And hence the baseline: Khushiyon ka Rangmanch.

Mr Amit Gope – Head, Marketing, CenturyPly says “we found this concept to be extremely strong, unique and with a potential to remain relevant for a long time. More than that, it was something that was meeting our objectives in the best possible manner.”

Sonal Dabral – Chairman & Chief Creative Officer, DDB Mudra Group says, “Devoid of any sharp ideas, the plywood advertising landscape has been fuzzy to say the least. We decided it was time for a respected brand like CenturyPly to speak like a leader and elevate the category to the next level. Nana Patekar’s brilliance needs no mention. We were fortunate that he agreed to be a part of this project. I’m certain the audience will love him as the voice of our conscience provoking us to take a fresh look at our furniture we take for granted every day."

Rajiv Sabnis - President, DDB Mudra West says,"Khusiyon ka Rangmanch is an idea that is a take on life, from the point-of-view of the furniture. If all inanimate objects had a life of their own, and could see the world around them, then they would see themselves at the centre of a family life. Then furniture could see the joys, the bonding, the celebration, the success, the romance, the love, the gossip and many other emotions that a family goes through in the course of their life together. Furniture is a mute spectator today, but if it had emotions, it would believe that the family comes together around the various pieces of furniture which make a home. Nana Patekar embodies the conscience of the furniture that provides a platform for emotions to play out. This campaign is a tribute to furniture, hence Century Ply, and the centre stage role it plays in bringing and keeping families together."

Shagun Seda – Creative Director, DDB Mudra West says, “The dining table, the sofa, the bed etc. are the hangout zones or ‘addas’ in a house where families come together. With this campaign we want to put the spotlight on these oft-ignored surfaces. A message that carries the risk of sounding too preachy if not delivered convincingly. So we went to the one voice and face that everyone would sit down and take notice of – Mr. Nana Patekar.”

Satyajeet Kadam – Creative Director, DDB Mudra West says, “You will see Nana Patekar, the thespian in his signature form here. We have always associated Nana Patekar as the man who stood up for a cause. Be it through his films or his work done in public life. In this campaign, he doesn’t play the celebrity brand ambassador. Is he member of the family? Is he a guest? We never explain.”

The campaign is a multimedia campaign in TV, print, outdoor, digital and on ground. It goes on air this week.

New improved Centuryply PF, packed with highest Glue Shear Strength

CenturyPly launches the new Century Ply PF, that has the highest Glue Shear Strength (145) amongst all available in the market

The new plyboard when used will enhance the durability and longevity of all life style and home décor products giving the end users more value for money

Kolkata, 22nd July, 2009: Century Plyboards (I) Limited, the market leader in the plywood industry is all set to upgrade the concept of décor in construction through the launch of the Century Ply PF (BWR) with GSS 145. The Century Ply PF (BWR) with GSS 145 is another unique product from the Rs 1200 crore plus Century Plyboards (I) Ltd. This plywood is packed with the highest available Glue Shear Strength (GSS) of 145 meaning it can withstand 145 kilograms of stress or pressure thus enhancing the longevity and durability of all products made out of it. The GSS of this product is 65% higher than any other plyboard available in the market.

This upgradation in the product has been developed by in-house R&D team of Century Plyboards by the double pressing technology which enables the uniform spread of glue and moisture between the two layers thereby increasing its ‘Shear’ and ‘Strength’. The glue quality is enriched with Century’s patented Glue Line Protection (GLP) formulae to give best bonding for the core and the face veneer. The superior quality and the maturity of the timber is also an important factor in developing a higher GSS. Usage of the best of the class timber, state of the art manufacturing process and the unique raisin technology has resulted into this improvised product.

Talking about the new Century Ply PF (BWR) GSS 145, Mr. Sanjay Agarwal, Jt MD, CenturyPly said “The new Century Ply PF (BWR) GSS 145 is the best in the country in the plywood segment. It is estimated that the home decor market in India is growing at 35 per cent annually for the last five years. With the Indian consumer's growing enthusiasm for better home décor, products like ours will go a long way in creating the right fusion between substance and style. It will give our customers the ultimate value for money which they spend to decorate their homes and offices.”

Century Plyboards have been the pioneer in launching for the first time products like Flexoply, Waterproof Decorative Veneers, Paper Laminated Plywood and Veneered Particle Board. It was also instrumental in launching for the first time the Glue Line Protective Timber (GLP), a 100% termite and borer proof product.

About Century Plyboards (I) Limited: Century Plyboards (I) Ltd., makers of the well-known ‘CenturyPly’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, CenturyPly today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. It has been the first to launch new types of plywood, decorative veneers and laminates. It was also the first company to go into co branding by associating itself with the Shahrukh Khan starrer Biloo and then by associating with the Oscar winning title track of Slumdog Millionaire, Jai Ho. No other Plywood brand has ever looked at associations with Bollywood as well as Hollywood for promoting their brands.

Century Plyboards (I) Ltd. also has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India-again the first plywood company to do so. Beside this Century has proved to be the pioneer in number of ways. In 1997, CPIL was the first to introduce the borer proof plywood in India. Over the years CenturyPly has introduced the boiling water resistant decorative veneer, seven-year powder proof guaranteed PF plywood, the revolutionary non – leachable Firesafe plywood. The year 2002 brought another laurel to CenturyPly when Flexoply, the only flexible plywood variety was introduced. Later, Architect Ply and the Fantasy range of decorative veneer were introduced in India. In the year 2004, CenturyPly’s laminate plant started operation. The best quality laminates ‘CenturyPly Mica’ started rolling out and was an instant hit in the market due to its quality and the brand equity of CenturyPly.

CenturyPly, after its inception in 1986, never looked back and has created a name today, which ensures quality and return worth every penny spent by the customer. CenturyPly has, over the years, maintained a consistent growth rate.CenturyPly has been adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in five consecutive years. The Centre for Monitoring Indian Economy (CMIE) has also givenCenturyPly the top position in its surveys.

Kolkata, October 29th, 2010, Century Plyboards (I) Limited, the top plywood and veneer manufacturing company in India, today announced the second quarter result for the financial year 2010 – 11 in the Board meeting held today.

The consolidated Turnover of the company for the 2nd quarter has reached a figure of Rs. 392.60 crores marking an increase of more than 20.58%. The Turnover for the same quarter in the last financial year was Rs. 325.60 crores. The half – yearly turnover of the company has increased to Rs. 750.99 crores, an increase of 19.97%.

The consolidated (including subsidiaries of the Company) net profit of the company, after minority interest, is Rs. 52.75 crores in the second quarter of 2010 - 2011.

The consolidated EPS (on Rs. 1/- share) for the quarter stands at Rs. 1.89 against Rs.1.42 for the corresponding quarter in the previous year.

The standaloneTurn over of the Company for the 2nd quarter has noted a growth of 39.50%, an increase from Rs. 194.70 crores to Rs. 271.61 crores. The standalone net profit has registered an amount of Rs. 21.93 crores after Tax. The standalone half – yearly turnover of the company has increased to Rs. 505.13 crores, an increase of 38.11%.The Standalone EPS (on Rs. 1/- share) for the quarter stands at Rs.0.99

The standalone net Profit of the company is Rs. 21.93 crore against Rs. 24.41 crore in the same quarter in last financial year. The net profit of the company for the same quarter in the last year included Rs 16.25 crore, dividend received from company’s cement subsidiary. There is no earning from the dividend in the current quarter. On elimination of this dividend factor the operational net profit of the company is Rs. 21.93 crore against Rs. 5.68 crore during the same quarter in last financial year. The increase in operational profit is due to increase in turnover and improved profitability in all business segments.

The Expansion plans to increase cement capacity (operated by company’s subsidiaries) from 1.2 million ton to 4.4 million ton are under active progress and the timelines are intact.

The grinding unit at Guwahati and the plant at Kahalgaon will be operational by end of the year 2011, as per schedule.

CenturyPlyhas been recognized as a ‘Power Brand’ and is now occupying the platform with iconic brands of Unilever, Nestle, Dabur etc. CenturyPly was selected as one of the Nations top 200 Power Brands through a nationwide research conducted by ICMR in 23 cities of India. The brand has also been rated amongst the Top 100 most Valuable brands of India.

Century Plyboards (I) Ltd, the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. Century has its manufacturing unit at Bishnupur near Joka, Chennai, Karnal and Roorkee, equipped with the world-class technology.CenturyPly today manufactures the entire range of commercial, marine, concrete, shuttering and decorative plywood, Hi – Pressure Laminates, Pre- Laminated Particle Board and MDF to its product range.

Sales are Rs. 361 crores for the quarter ended December 31, 2010; YoY growth over Q3FY2010 of 27%.

EBITDA is Rs. 53 crores for the quarter; EBITDA margin is 14.8%.

PAT after Minority Interest is Rs. 27 crores for the quarter ended December 31, 2010

PLYBOARDS & ALLIED PRODUCTS

Plywood & Laminates Industry Outlook

syche which believes in quality, durability and warranty.

Financials

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd believes in being "first" in whatever it does

It has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. In 1997, CPIL was the first to introduce the borer proof plywood in India. CPIL is also the first company to go into co branding by associating itself with the Shahrukh Khan starrer Biloo and then by associating with the remix of the Oscar winning title track of Slumdog Millionaire, Jai Ho. No other Plywood brand has ever looked at associations with Bollywood as well as Hollywood for promoting their brands.

Today it has been recognized as a ‘Power Brand’ and is now occupying the platform with iconic brands of Unilever, Nestle, Dabur etc. Centuryply was selected as one of the Nations top 200 Power Brands through a nationwide research conducted by ICMR in 23 cities of India. The brand is also rated amongst the Top 100 Most Valuable brands of India. Centuryply has also earned the status of a ‘Master Brand’.

Centuryply, after its inception in 1986, never looked back and has created a name today, which ensures quality and return worth every penny spent by the customer.Centuryply has, over the years, maintained a consistent growth rate. Centuryply has been adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in five consecutive years. The Centre for Monitoring Indian Economy (CMIE) has also given Centuryply the top position in its surveys.

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Net sales stood at Rs. 165.13 crores for Q3FY11 compared to Rs. 131.33 crores in the corresponding quarter of last year, an increase of 26% YoY. EBITDA Margins for the quarter stood at 3.4% for Q3FY11 compared to 8.5% for Q3FY10.

The company sold 34,258 CBM in Q3FY11 compared to 29,279 CBM in Q3FY10, an increase of 17% in volume. During the quarter our average realization has gone up by 13% from Rs. 45, 881 CBM in Q3FY10 to Rs. 51,691 CBM in Q3FY11.

Our margins were impacted due to increase in the cost of raw-material and sales promotion expenses.

We are expanding our plywood and veneer capacity by 30,000 CBM at Kandla, Gujarat. This will take our total plywood installed capacity from current 122,420 CBM to 152,420 CBM.

LAMINATES & ALLIED PRODUCTS

Financials

Net sales stood at Rs. 31.31 crores for Q3FY11 compared to Rs. 26.48 crores in the corresponding quarter of last year, an increase of 18% YoY. EBITDA Margins for the quarter stood at 10.25% for Q3FY11 compared to 16.47% for Q3FY10.

The company sold 478,633 sheets in Q3FY11 compared to 459,268 sheets in Q3FY10, an increase of 4% in volume. During the quarter our average realizations have gone up by 7% from Rs. 594 per sheet in Q3FY10 to Rs. 637 per sheet in Q3FY11.

Our margins were impacted due to increase in the cost of raw material and sales promotion expenses.

We are expanding our laminate capacity by 1.2 million sheets from current 2.4 million sheets at our existing unit in Joka, Kolkata. This will take our total laminate installed capacity to 3.6 million sheets. Pre-Laminated Boards capacity will come at the existing Chennai plant. We would be doubling the current capacity of 800,000 sqm to 1,600,000 sqm .

CEMENT

Industry Outlook

Over the last 5 years, demand in North East Region (NER) has grown by 13% CAGR as against 8% in the rest of the country.

The industry demand in NER is expected to grow at 15% in the coming years led by significant government spending, identified Hydro power projects of 36,885 MW and improvement in economic conditions.

Financials

Net sales stood at Rs. 121.8 crores for Q3FY11 as compared to Rs. 99 crores for Q3FY10. EBITDA is Rs. 26 crores and EBITDA margins at 21.35% in Q3FY11 compared to 29.8% in Q3FY10.

The margins were impacted due to increase in freight cost.

The company produced 236,540 MT of cement in Q3FY11 compared to 199,088 MT in Q3FY10. The cement dispatches increased by 21%. Dispatches were 239,797 MT in Q3FY11 compared to 197,422 MT in Q3FY10.

Average realizations increased by 7% as compared to Q3FY10. Average realizations for Q3FY11 were Rs. 5,112 per ton. EBITDA per ton for Q3FY11 stood at Rs. 1,118 per ton. Average utilization for the quarter was 79%

The expansion plan to increase cement capacity from 1.2 MT to 4.4 MT is under progress. The expansion plan includes new clinker unit of 1.75MT, grinding units with capacity of 1.6MT each at Guwahati and at Kahalgaon. The capacities will be commissioned in FY2010.

LOGISTICS

Achieved TEU’s of 14,189 during the quarter compared to 7,692 TEU’s in Q3FY10. The new CFS at Jingira pool got operational in June 2010. Further the recent notification by Kolkata Port trust that all import load containers have to be removed from CFS only will benefit our business significantly.

Indian plywood and panel Industry is pegged at ~Rs. 12,000 crores, the industry is estimated to grow by 15%.

Organized sector share is 30%. It is estimated that organized sector will grow at 20-25% led by rising per capita income, supporting demographics, changing consumer p

Sales are Rs. 1,013 crores for the 9 months ended December 31, 2010; YoY growth over 9MFY2010 of 21%.

EBITDA is Rs. 197 crores for current 9 months; EBITDA margin is 19.4%.

PAT after Minority Interest is Rs. 110 crores for the 9 months ended December 31, 2010; YoY growth of 4%.

Centuryply and My Name is Khan an unbeatable combination

Kolkata January 15th, 2010... The undisputed leader of the plywood industry strikes back again in the dawn of New Year 2010. Centuryply, today announced its association with Dharma Production and Red Chillies for their forth coming blockbuster ‘My Name Is Khan’. This is a come back movie of the heartthrob couple Kajol & SRK and is a Holly Bolly release scheduled for Feb 12th.

Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Asperger’s, falls in love with Mandira. Despite protests from his family they get married and start a small business together. They are happy until September 11, 2001 when attitudes towards Muslims undergo a sea-change. When tragedy strikes, Mandira is devastated and they split. Rizvan is confused and very upset that the love of his life has left him. To win her back, he embarks on a touching and inspiring journey across America. . Much like the essence of the brand Centuryply "Sab Sahe, Mast Rahe".

Commenting on this association Mr. Abhra Banerjee, VP Marketing of Centuryply said, “The undying spirit of Mr. Khan in this movie is what appeals the most and has a strong resemblance with our brand Centuryply. The brand Centuryplydemonstrates the statement, Never Say Die, in its mannerism and this is the spirit that the team lives by. This is the second time that we are associating with SRK and hope to keep this association in future as well.”

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India-again the first plywood company to do so. Beside this Centuryply has proved to be the pioneer in number of ways. In 1997, CPIL was the first to introduce the borer proof plywood in India. Over the years Centuryply has introduced the boiling water resistant decorative veneer, seven-year powder proof guaranteed PF plywood, the revolutionary non – leachable Firesafe plywood. The year 2002 brought another laurel to Centuryply when Flexoply, the only flexible plywood variety was introduced. Later, Architect Ply and the Fantasy range of decorative veneer were introduced in India. In the year 2004, Centuryply’s laminate plant started operation. The best quality laminates ‘CenturyLaminates’ started rolling out and was an instant hit in the market due to its quality and the brand equity ofCenturyply.

Centuryply, after its inception in 1986, never looked back and has created a name today, which ensures quality and return worth every penny spent by the customer. Centuryply has, over the years, maintained a consistent growth rate.Centuryply has been adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in five consecutive years. The Centre for Monitoring Indian Economy (CMIE) and Economic Times has also given Centuryply the top position in its surveys and listings.

About Fox STAR Studios:

Fox STAR Studios is a joint venture between Twentieth Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, Asia’s leading media company to produce world-class local-language films in Asia for worldwide distribution. The joint venture is making its first foray in India and will soon expand into other markets including Greater China and South East Asia.

About My Name is KHAN

‘My Name is Khan’ is the triumphant story of an unconventional hero overcoming obstacles to regain the love of his life.

Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Aspergers, falls in love with Mandira. Despite protests from his family they get married and start a small business together. They are happy until September 11, 2001 when attitudes towards Muslims undergo a sea-change. When tragedy strikes, Mandira is devastated and they split. Rizvan is confused and very upset that the love of his life has left him. To win her back, he embarks on a touching and inspiring journey across America.

Centuryply unveils Opulenza Romana

Unveils: Premium range of designer laminates inspired from Rome

Kolkata, December 22nd, 2011: Century Plyboards (I) Ltd, the leading plywood and veneer manufacturer of the country, today unveiled the much awaited, exclusive range of decorative laminates, 'Opulenza Romana'. This new range of laminates has been inspired by the romantic legend of the sculptor Angelo and Princess Amber of Rome. It is a unique range whose beauty lies in the aesthetic blend of relief surfaces with other interior elements.

The most important characteristic of this range is that it gives an opportunity to the end user to recreate the opulence of the bygone era in his/her modern interior space.

The rationale behind the launch of this was to bring in the international trend to the customers doorstep and give them the best quality product. This is also a tribute to the customers in the Silver Jubilee year of the company.

This exquisite range has it all – from special laminates to suit the innermost office shelf needs to non toxic emission free laminates that defines the signature room of your dreams. The post forming laminate moulds are perfect for the corporates who require modular work stations. The fire retardant laminates are FR Grade – II, manufactured by using special chemicals that ensures a toxic free environment, and the hi resistance to fire makes it the most suitable one for kitchen and office interiors.

The introduction of new texture range 'Wavy Zale' is a reflection of the dynamism in the growing urban culture. This is a best fit for the malls, lobbies, restaurants, bars, elevators, spunky offices and clubs.

Speaking on the unveiling of this enticing range of decorative laminates, Mr. Abhra Banerjee, Executive Business Head (Deco LOB) of Centuryply said "We all desire to live in a dream house and somewhere it is always related to the magnificence of the palace of kings and queens, a house from the fairy tale. It is this particular desire of the end consumer that inspired us to bring this range of decorative laminates for our esteemed clientele".

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., ET 500 Company & the makers of the well-known 'Centuryply' brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being "first" in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal 'Construction World' 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

Centuryply, the king of Plywood industry & ‘My Name is Khan’: The leaders with the Strength to go on…

Mumbai, January 28th, 2010….. Centuryply, the king of the plywood industry, today, in a Meet & Greet programme with Bollywood superstar Shah Rukh Khan, revealed the secret of being the undisputed leader for the last two decades, the strength to go on...

Centuryply has time and again proved that whatever may come, the eyes are always fixed on the target and nothing can dither the team from achieving the Goal.

With a 98% Brand recall, Centuryply has set standards, starting from product innovations to marketing initiatives.

Centuryply has repositioned the brand in the Lifestyle segment, breaking away from the common perception of utility products.

Century Ply chose the glamorous entertainment industry of Bollywood to create that niche in the Lifestyle segment. Century Ply is enamoured with the charisma of SRK and have partnered with a SRK movie earlier. Therefore taking the same trend ahead, they have partnered with the biggest film of 2010 ‘My Name Is Khan’

‘My Name Is Khan’, is a movie wherein the protagonist goes through various ordeals in life to achieve the unattainable. Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Asperger’s, falls in love with Mandira. After September 11, 2001, Mandira is devastated and they split. To win her back, he embarks on a touching and inspiring journey across America. . Rizwan Khan’s strength to go on through every upheaval exhibits the spirit that resembles the making of Centuryply, the leader.

Addressing the media, Mr. Sanjay Agarwal, Jt. MD, Centuryply, said, “The spirit of Rizwan Khan in this movie has strengthened our faith, that if you are true towards your goal, nothing can stop you from achieving it. Everything else becomes meaningless as long as the fortitude is to reach the destination. The same attitude has brought us to the pinnacle and has kept us there”.

Commenting on this association Mr. Abhra Banerjee, VP Marketing of Centuryply said, “The undying spirit of Mr. Khan in this movie is what appeals the most and has a strong resemblance with our brand Centuryply. The brand Centuryplydemonstrates the statement, Never Say Die, in its mannerism and this is the spirit that the team lives by. This is the second time that we are associating with SRK and hope to keep this association in future as well.”

Vivek Krishnani, Head of Distribution, Marketing and Syndication FOX STAR STUDIOS says, “We are happy to partner with Century Ply for our film MY NAME IS KHAN. We value such symbiotic partnerships that help the brand and promote the film at the same time.”

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India-again the first plywood company to do so. Beside this Centuryply has proved to be the pioneer in number of ways. In 1997, CPIL was the first to introduce the borer proof plywood in India. Over the years Centuryply has introduced the boiling water resistant decorative veneer, seven-year powder proof guaranteed PF plywood, the revolutionary non – leachable Firesafe plywood. The year 2002 brought another laurel to Centuryply when Flexoply, the only flexible plywood variety was introduced. Later, Architect Ply and the Fantasy range of decorative veneer were introduced in India. In the year 2004, Centuryply’s laminate plant started operation. The best quality laminates ‘CenturyLaminates’ started rolling out and was an instant hit in the market due to its quality and the brand equity ofCenturyply.

Centuryply, after its inception in 1986, never looked back and has created a name today, which ensures quality and return worth every penny spent by the customer. Centuryply has, over the years, maintained a consistent growth rate.Centuryply has been adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in six consecutive years. The Centre for Monitoring Indian Economy (CMIE) and Economic Times has also given Centuryply the top position in its surveys and listings.

About Fox STAR Studios:

Fox STAR Studios is a joint venture between Twentieth Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, Asia’s leading media company to produce world-class local-language films in Asia for worldwide distribution. The joint venture is making its first foray in India and will soon expand into other markets including Greater China and South East Asia.

About Dharma Productions Pvt Ltd:

Dharma Productions is a Production house synonymous with movies with a heart and has a little for every generation. Started by Late Yash Johar, Karan has taken the mantle and broken and re created many records ever since. My Name is Khan is Karan’s 4th film as a Director and brings with it a sense of maturity in way of story narrative and treatment.

It’s been a very exciting process to co – produce My Name Is Khan’, with Red Chillies Entertainment as both the companies hare similar synergies.

About Red Chillies:

Red Chillies Entertainments, headed by Shah Rukh Khan and Gauri Khan is a company that is surging ahead in the global entertainment industry.

Founded in 2002 as a film production house, Red Chillies Entertainments has branched itself into other spheres of production, starting from setting up a path breaking Special Effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema.

My Name is Khan is a joint venture between Dharma production and Red Chillies Entertainments .

It is an exceptional love story...

About My Name is KHAN

‘My Name is Khan’ is the triumphant story of an unconventional hero overcoming obstacles to regain the love of his life.

Rizvan Khan, a Muslim man from India, moves to San Francisco and lives with his brother and sister-in-law. Rizvan, who has Aspergers, falls in love with Mandira.

Despite protests from his family they get married and start a small business together. They are happy until tragedy strikes when attitudes towards Muslims undergo a sea-change. When tragedy strikes, Mandira is devastated and they split. Rizvan is confused and very upset that the love of his life has left him. To win her back, he embarks on a touching and inspiring journey across America.

Media Release

Century Plyboards (I) Ltd declares financial result for the 2nd quarter of the financial year 2011 – 12

Result Highlights:

Turnover of the company (standalone) increases by 30.07%

Turnover of the company (consolidated) increases by 21.36%

Kolkata, October 30th, 2011… Century Plyboards (I) Limited, the leading plywood and veneer manufacturing company in India, today declared the financial results for the second quarter of the financial year 2011 – 12, ended on September 30th 2011.

Standalone :The Turn Over of the company for the quarter was Rs.337.11 crore against Rs.259.18 crore in corresponding quarter of last year. Profit after tax for the quarter was Rs. 7.11 crore, while it was Rs. 21.93 crore in the corresponding quarter of the last financial year. The profit has been hit because of an exceptional item of foreign exchange difference loss of Rs. 20.70 crores. Although company booked foreign exchange difference loss of Rs. 1.75 crore only, but the company had to re-instate its FOREX liabilities to comply with relevant accounting standards resulting into such re-instatement loss of Rs. 18.95 crores during the quarter. It is a common knowledge that due to recent global turmoil and Euro zone debt crisis Indian rupee considerably weakened against all major currencies and the company had to take the brunt and face foreign exchange reinstatement loss. With recent developments towards solution of euro zone crisis, company expects to recover major portion of its notional and re-instatement loss of Rs. 18.95 crore in coming quarters. On six months basis profit after tax was down from Rs.39.01 crore to Rs.30.24 cores after providing aforesaid exceptional loss of Rs. 20.70 crores.

Consolidated : Turn Over for the quarter was Rs 452.81 crore compared to Rs.373.10 crore in corresponding quarter of last year. Profit after tax and minority interest for the quarter was Rs.14.09 crore while it was Rs.41.99 crore in the corresponding quarter of last year. The profitability was hit due to foreign exchange reinstatementloss. On six months basis profit after tax and minority interest was Rs.83.25 crore while it was Rs.57.71 crore in the last financial year.

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader. Today sitting on the silver throne the dream is to reach out to the golden era and centuries of celebration of being the undaunted leader. After establishing a leadership position in plywood it is now moving ahead to become the leader in laminates and decorative veneers as the ‘Inspiration in Interiors’, a complete solution provider.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

CPIL Directors approve

CPIL Directors approve the scheme of arrangement for the demerger of Ferro Alloy & Cement Division

Kolkata, March 28th, 2011: The Board of Directors of Century Plyboards (India) Limited (“CPIL”) at their Board Meeting held on 28th April,2011 have approved a Scheme of Arrangement between CPIL and Star Ferro and Cement Limited (“SFCL”) providing for demerger of the Ferro Alloys and Cement Division of CPIL to SFCL from the appointed date 1st April, 2011. The Ferro Alloys and Cement Division of CPIL constitute the business and interests of CPIL in manufacturing of Ferro alloy and cement, including captive power plants attached thereto. The rest of the business interests of CPIL, including the manufacturing of plywood, laminate, veneer and others, will continue to belong to and managed by CPIL.

The SCFL, is a wholly owned (100%) subsidiary of CPIL with CPIL and its nominees holding all the 5,00,000 Equity Shares of Re.1/- each issued by SFCL.

In consequence of the demerger, SFCL will issue and allot to the shareholders of CPIL, one Equity Share of Re.1/- each credited as fully paid up in SFCL, for every one Equity Share of Re.1/- each fully paid-up held by them in the capital of CPIL. Consequently, all shareholders of CPIL will also become shareholders of SFCL.

The business interest of CPIL has grown over the years and today on the one hand the business of plywood, laminate and allied products and on the other hand Ferro alloy and cement business constitutes the large business segments of the consolidated CPIL and are poised to grow further. The present day nature and size of the business, including the pan India footprint of the latter business, are such that the divergent considerations, factors, financials, risks and rewards applicable to the running, growth and development of such businesses are required to be addressed with greater focus at all levels and are also required to be evaluated and looked at separately.

As a part of an overall business reorganisation plan and in order to take the respective businesses to the next level of growth it is necessary to segregate and realign the businesses and interests of CPIL appropriately. In the circumstances, it is considered desirable and expedient to reorganise and reconstruct CPIL by demerging the Ferro Alloys and Cement Division of CPIL to SFCL.

The demerger will simplify and rationalise the holding structure of various businesses and interests of CPIL and result in creation of two more focussed entities,

(a) CPIL having interests primarily in the plywood, laminate and other businesses

Consequent to the demerger, the plywood, laminate & other businesses and Ferro alloy & cement business will be capable of independent evaluation. The same will unlock shareholders value and enable independent funding of the said businesses as also suitable strategic, technological and/or financial alliance and participation of appropriate partners and stakeholders in such business. This will also facilitate the capacity of each of the businesses to raise and access larger funds for running, growth and expansion thereof based on their individual strengths and operating parameters and independent evaluation.

The Scheme is subject to and conditional upon the requisite approvals from the shareholders and sanction from the Hon'ble High Court at Calcutta pursuant to Sections 391 to 394 of the Companies Act, 1956. Accordingly, the Scheme although operative from the Appointed Date (1st April 2011) shall come into effect on the Effective Date, being the date on which all requisite formalities required by law will be complete.

About Century Plyboards (I) Limited: Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1982 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.
Today it has been recognized as a ‘Power Brand’ and is now occupying the platform with iconic brands of Unilever, Nestle, Dabur etc. Centuryply was selected as one of the Nations top 200 Power Brands through a nationwide research conducted by ICMR in 23 cities of India. The brand is also rated amongst the Top 100 Most Valuable brands of India. Centuryply has also earned the status of a ‘Master Brand’.

Centuryply, after its inception in 1986, never looked back and has created a name today, which ensures quality and return worth every penny spent by the customer. Centuryply has, over the years, maintained a consistent growth rate. Centuryply has been adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ in five consecutive years.

Terrific 25

Innovative idea of co creation

Century Plyboards (I) Ltd today introduced a new concept, the Power of co – creation, in the plywood and panel industry. Centuryply launched a range of co created designer veneer for the first time in the lifestyle product segment; co creating designs with the customers. This emphasized the fact that the end user need not necessarily be just the recipient of the products – but can also be a part of the creation of the same.

The "Terrific 25" Design Workshop where the architects and the international designers put their heads together to co-create 25 new design veneers. So named to mark 25 years of the company’s experience in the market, the workshop aimed at providing an interactive platform where the customers became the creators. "Designed by the architects for the architects", it is a first of its kind undertaking for the design of decorative wood veneers in the country, where the architects worked closely with the manufacturers in coming up with products they would like to use in their projects.

During the workshop, Mr. Abhra Banerjee, Executive Business Head of CPIL, said that “Nothing in the world is possible without co-creation…even the God almighty takes the help of man in co-creating….! Century Veneers presents Terrific 25 on the occasion of the 25 Years of Centuryply. An exercise in co-creation, where the imagination of the country’s finest architects combines with the technical prowess and 25 years of Century Ply’s experience to create unique designer veneers….’”

The Architects always want customized veneer designs for their various specific requirements. This workshop facilitated this requirement. In all the 25 veneer design the idea behind was either to provide a functional solution or to give shape to the bursts of imagination of a creative designer. For e.g. in some case; like “Grass on Canvas” design, the idea is very abstract, as it is very difficult to capture a natural image in natural veneers.

The inspiration behind stemmed from the thought that designs should be co-created with the end-consumers. Through this workshop the architects/designers who are also Centuryply customers were involved in the process of veneer designing from the very start. They began by drawing up the layouts for the designs and after getting approvals from the in-house design team, they took a tour of the plant to understand the intricate production process of veneers.

This not only made them a proud part of the production process, it brought about a creative osmosis between the consumers and the company. It created a scope for fresh ideas and views, renewed interests and generated sense of ownership.

Mr. Sanjay Agarwal, MD of CPIL, commented on the occasion, “With the support of these eminent architects like Prem Nath, karan Grover, Rahul Gore etc. we have developed 25 new designs commemorating our 25 years of success and innovation. This workshop has proved to be an enthralling way to crack boredom of customers accustomed to select from an array of veneers they have always seen”.

Adding to its list of ‘firsts’ Centuryply lived up to its thought-leader status, and yet again steered a creative innovation the industry had not seen before.

About Century Plyboards (I) Limited:
Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.
The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader. Today sitting on the silver throne the dream is to reach out to the golden era and centuries of celebration of being the undaunted leader. After establishing a leadership position in plywood it is now moving ahead to become the leader in laminates and decorative veneers as the ‘Inspiration in Interiors’, a complete solution provider.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

Century Plyboards (I) Ltd declares financial result

Net profit also increases by 35%

Earning per share increases from Rs. 0.77 to Rs. 1.04

Kolkata, July 20, 2011… Century Plyboards (I) Limited, the leading plywood and veneer manufacturing company in India, today declared the financial results for the first quarter of the financial year 2011 – 12, ended on June 30th 2011.

Standalone : The net profit has increased from Rs. 17.07 crs to Rs. 23.12 crs marking a significant increase of more than 35% over the last quarter in 2010 -11. The turnover of the company has increased from Rs. 233.52 crs to Rs. 314.33 crs registering a stupendous increase of around 35%.

Consolidated : The net profit has increased from Rs. 51.44 crores to Rs. 53.70 crores an increase of 4.38%. The Turnover has increased from Rs. 358.39 crores to Rs. 482.27crores, registering an increase of 34.57%. The EPS has increased from Rs. 1.86 to Rs. 1.95.

The company has fared extremely well in the first quarter of this financial year and the team continues the spirit of surging ahead in this Silver Jubilee year of the company.

All the expansion plans chalked out by the company is going ahead in full swing. The company is expanding its plywood and veneer capacity by 30,000 CBM by setting up the plant at Kandla, Gujarat. This will take the total plywood installed capacity from current 122,420 CBM to 152,420 CBM. There will be expansion in the production of laminate capacity by 1.2 million sheets from current 2.4 million sheets at the existing unit at Joka, Kolkata. This will take the total laminate installed capacity to 3.6 million sheets. The Pre-Laminated Boards capacity at the Chennai plant will be doubling from the current capacity of 800,000 sqm to 1,600,000 sqm. The plan to set up a fiber board plant at Nellor, Andhra Pradesh is also in the progress.

The expansion plan to increase cement capacity from 1.2 MT to 4.4 MT is under progress. The expansion plan includes new clinker unit of 1.75MT, grinding units with capacity of 1.6MT each at Guwahati and at Kahalgaon.

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader. Today sitting on the silver throne the dream is to reach out to the golden era and centuries of celebration of being the undaunted leader. After establishing a leadership position in plywood it is now moving ahead to become the leader in laminates and decorative veneers as the ‘Inspiration in Interiors’, a complete solution provider.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

Century Plyboards (I) Ltd declares financial result for the first quarter of the year 2011 – 12

Result Highlights:

Turnover of the company increases by 35%

Net profit also increases by 35%

Earning per share increases from Rs. 0.77 to Rs. 1.04

Kolkata, July 20, 2011... Century Plyboards (I) Limited, the leading plywood and veneer manufacturing company in India, today declared the financial results for the first quarter of the financial year 2011 – 12, ended on June 30th 2011.

Standalone : The net profit has increased from Rs. 17.07 crs to Rs. 23.12 crs marking a significant increase of more than 35% over the last quarter in 2010 -11. The turnover of the company has increased from Rs. 233.52 crsto Rs. 314.33 crs registering a stupendous increase of around 35%.

Consolidated : The net profit has increased from Rs. 51.44 crores to Rs. 53.70 crores an increase of4.38%. The Turnover has increased from Rs. 358.39 crores to Rs. 482.27crores, registering an increase of34.57%. The EPS has increased from Rs. 1.86 to Rs. 1.95.

The company has fared extremely well in the first quarter of this financial year and the team continues the spirit of surging ahead in this Silver Jubilee year of the company.

All the expansion plans chalked out by the company is going ahead in full swing. The company is expanding its plywood and veneer capacity by 30,000 CBM by setting up the plant at Kandla, Gujarat. This will take the total plywood installed capacity from current 122,420 CBM to 152,420 CBM. There will be expansion in the production of laminate capacity by 1.2 million sheets from current 2.4 million sheets at the existing unit at Joka, Kolkata. This will take the total laminate installed capacity to 3.6 million sheets. The Pre-Laminated Boards capacity at the Chennai plant will be doubling from the current capacity of 800,000 sqm to 1,600,000 sqm. The plan to set up a fiber board plant at Nellor, Andhra Pradesh is also in the progress.

The expansion plan to increase cement capacity from 1.2 MT to 4.4 MT is under progress. The expansion plan includes new clinker unit of 1.75MT, grinding units with capacity of 1.6MT each at Guwahati and at Kahalgaon.

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader. Today sitting on the silver throne the dream is to reach out to the golden era and centuries of celebration of being the undaunted leader. After establishing a leadership position in plywood it is now moving ahead to become the leader in laminates and decorative veneers as the ‘Inspiration in Interiors’, a complete solution provider.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

Century Plyboards (I) Ltd declares financial result for the 2nd quarter of the financial year 2011 – 12

Result Highlights:

Turnover of the company (standalone) increases by 30.07%

Turnover of the company (consolidated) increases by 21.36%

Kolkata, October 30th, 2011... Century Plyboards (I) Limited, the leading plywood and veneer manufacturing company in India, today declared the financial results for the second quarter of the financial year 2011 – 12, ended on September 30th 2011.

Standalone : The Turn Over of the company for the quarter was Rs.337.11 crore against Rs.259.18 crore in corresponding quarter of last year. Profit after tax for the quarter was Rs. 7.11 crore, while it was Rs. 21.93 crore in the corresponding quarter of the last financial year. The profit has been hit because of an exceptional item of foreign exchange difference loss of Rs. 20.70 crores. Although company booked foreign exchange difference loss of Rs. 1.75 crore only, but the company had to re-instate its FOREX liabilities to comply with relevant accounting standards resulting into such re-instatement loss of Rs. 18.95 crores during the quarter. It is a common knowledge that due to recent global turmoil and Euro zone debt crisis Indian rupee considerably weakened against all major currencies and the company had to take the brunt and face foreign exchange reinstatement loss. With recent developments towards solution of euro zone crisis, company expects to recover major portion of its notional and re-instatement loss of Rs. 18.95 crore in coming quarters. On six months basis profit after tax was down from Rs.39.01 crore to Rs.30.24 cores after providing aforesaid exceptional loss of Rs. 20.70 crores.

Consolidated : Turn Over for the quarter was Rs 452.81 crore compared to Rs.373.10 crore in corresponding quarter of last year. Profit after tax and minority interest for the quarter was Rs.14.09 crore while it wasRs.41.99 crore in the corresponding quarter of last year. The profitability was hit due to foreign exchange reinstatementloss. On six months basis profit after tax and minority interest was Rs.83.25 crore while it wasRs.57.71 crore in the last financial year.

About Century Plyboards (I) Limited:

Century Plyboards (I) Ltd., makers of the well-known ‘Centuryply’ brand of Plywood and decorative veneers, was set up in 1986 in Kolkata, a joint effort of Mr. Sajjan Bhajanka and Mr. Sanjay Agarwal. The largest seller of plywood and decorative veneers in the Indian organized plywood market, Centuryply today is the leading brand and in its short duration of existence has created a special niche for itself in the industry.

Century Plyboards (I) Ltd believes in being “first” in whatever it does. Century Plyboards (I) Ltd. has the distinction of becoming the first ISO 9002 company in India for Veneer and Plywood. It has recently joined CII (Confederation of Indian Industries) and Indian Green Business Council as a founder member to promote the green building movement in India.

The Brand Centuryply

Century Ply has repositioned the brand in the Lifestyle Products segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To pioneer in this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

2011 is a glorious year for Centuryply as this is the Silver Jubilee Year, Ply Turns Silver, a very proud moment for all Centurions. It seems like yesterday that the company started and in less than a decade became the industry leader. Today sitting on the silver throne the dream is to reach out to the golden era and centuries of celebration of being the undaunted leader. After establishing a leadership position in plywood it is now moving ahead to become the leader in laminates and decorative veneers as the ‘Inspiration in Interiors’, a complete solution provider.

Centuryply has, over the years, maintained a consistent growth rate and has received accolades from every nook and corner. Centuryply was adjudged the Fastest Growing Company with the Highest Turnover by the famous Journal ‘Construction World’ 7 times in a row, listed amongst the top companies by Economic Times, Dalal Street, Dun & Bradstreet & Business World.

Kolkata, January 30, 2007… Century Plyboards (I) Limited, the top plywood and veneer manufacturing company in India, has announced its unaudited financial results for the third quarter ended December 31, 2006. The Turnover of the company after consolidation has gone up to a very impressive figure of Rs. 508.32 crores, marking an increase of 76% from Rs. 288.28 crores in the corresponding quarter for the year 2005.

The net profit has taken a quantum leap to Rs. 64.44 crores from Rs. 11.73 crores registering an increase of 449%.

Recently, Shyam Century Ferrous Ltd. (SCFL) has gone for merger with Century Plyboards (I) Ltd. and it has reflected in the financial results very positively showing the great advantage of this merger.

The stand alone Turnover of CPIL for this quarter has marked a very good figure of Rs. 309.88 crores, an increase of 62% in comparison to the figure of Rs. 191.41 crores registered in the third quarter in 2005. The stand alone net profit is Rs. 15.09 crores for this quarter, an increase of 1115% from the figure of Rs. 7.01 crores in the corresponding quarter last year.

Mr. Sajjan Bhajanka, Managing Director CPIL, informed that, " the decision of merger has been to our advantage and it is obvious in the result. The company is today in the expansion mode and wants to utilize the opportunities at its best. Today, Centuryply is not only the top plywood brand in India but also the fastest growing wood company, looking forward to make it a 1000 crores company by 2007-08. Centuryply has successfully ventured in cement, agri-business, power, ferro alloy, shipping and adhesive besides its core business of plywood"

Century Plyboards (I) Ltd, the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. Century has its manufacturing unit at Bishnupur near Joka equipped with the world-class technology. Century today manufactures the entire range of commercial, marine, concrete, shuttering and decorative plywood. Century has also very recently added the Hi - Pressure Laminates, Pre- Laminated Particle Board and MDF to its product range.

CPIL Directors approve the scheme of arrangement for the demerger of Ferro Alloy & Cement Division

Century Plyboards (I) Ltd declares the Annual Result: More than 17% Increase in the Turnover

Rs. In Lacs

CONSOLIDATED

STANDALONE

PARTICULARS

Yearended 31.03.2009 Audited

Yearended 31.03.2008 Audited

Yearended 31.03.2009 Audited

Year ended 31.03.2008 Audited

Gross Sales/ Income from Operations

117,627.55

100145.54

73821.33

63348.51

Net Sales/ Income from Operations

103976.85

86740.18

64769.06

54143.24

Other Operating Income

228.30

295.59

45.62

59.53

Income form Operations

104205.15

87035.77

64814.68

54202.77

Net Profit/ (Loss) after Minority Interest

5720.04

11167.25

1111.24

Century Plyboards (I) Ltd declares the Annual Result: More than 17% Increase in the Turnover

Kolkata, July 1st, 2009… Century Plyboards (I) Limited, the leading plywood and veneer manufacturing company in India, registered a remarkable increase in the Gross Turnover, in spite of the prevailing market conditions all over the world. The audited financial results of the company were announced today for the financial year 2008 - 09. The Gross Turnover of the company has gone up to a figure of Rs. 1176.27 crores, marking an increase of over 17% from Rs. 1001.45 crores in the financial year 2007 - 08. This year the net profit earned by the company is Rs. 57.20 crores.

The company has very recently gone through the rigorous process of repositioning the brand ‘Centuryply’. The brandCenturyply represents the Lifestyle segment, breaking away from the concept of utility products. The product category of decorative veneer and laminates are becoming lifestyle statements and the end user can wear the brand. To rule this category and create a niche for itself, the traditional way of advertising or making associations around the Brand was the way forward and Centuryply chose the glamorous entertainment industry of Bollywood to create those associations.

The first step was the association with SRk and his film Billu and following the same route the next step was the association with AR Rahman and his song ‘Jai Ho’.

Commenting on the results, Mr. Sajjan Bhajanka, Managing Director CPIL, said that, “The Global recession has hit India and all the industries have taken the flake. Though our turnover has increased remarkably and this is because of the increased visibility and better supply of products, the exports has taken a hit. The international market conditions and the rates of the forex is the reason behind but the future looks favourable.”

Mr. Bhajanka informed that the expansion plans are on track. He said that, “the first CFS has started operations on time and the second one will soon become operational. 80,000 sqm land has already been acquired for this purpose. The work is progressing very fast to meet the deadline. The plywood factory at Guwahati has also started production on time”.

The major expansion plans for star cement has already started to increase the capacity from 1 million tones to 4 million tones per annum. The investment for this will be around Rs. 1100 crores, of which around 360 crores will be from internal accrual and the rest will be funded by the financial institutions.

Century Plyboards (I) Ltd, the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. CPIL has its manufacturing unit at Bishnupur near Joka equipped with the world-class technology. CPIL today manufactures the entire range of commercial, marine, concrete, shuttering and decorative plywood. CPIL also has the Hi – Pressure Laminates, Pre- Laminated Particle Board and MDF in its product range.

Century Plyboards (I) Ltd declares Results for the 1st quarter

Century Plyboards (I) Ltd declares Results for the 1st quarter

Net Profit increases by 40%

Kolkata, July 28th, 2009… Century Plyboards (I) Limited, the top plywood and veneer manufacturing company in India, today announced the first quarter result for the financial year 2009 – 10 in the Board meeting held on July 27th, 2009.

The consolidated (including subsidiaries of the Company) net profit of the company, after minority interest, is Rs.42.89 crores against Rs.30.84 crores for the corresponding quarter in the previous year and Rs.57.20 crores for the entire financial year (2008-09). The consolidated EPS (on Rs. 1/- share) for the quarter has increased to Rs.1. 93 against Rs.1.39 for the corresponding quarter in the previous year and Rs.2.57 for the last financial year.

The Stand alone, net profit of the company is Rs.18.62 crores against Rs.22.27 crores for the corresponding quarter of the previous year and Rs.11.11 crores for the whole preceding financial year (2008-09). The stand alone EPS (on Rs. 1/- share) for the quarter is Rs.0.84 against Rs.1.00 for the corresponding quarter in the previous year and Rs.0.50 for the whole of the previous financial year.

The increased profitability is mainly due to forex gain and improved profit margin in Company’s almost all segments and whopping performance of Cement segment.

The Company’s newly set up Container Freight Station at Sonai under Calcutta Port Trust reached breakeven during the quarter and is expected to contribute significantly during current fiscal. Company’s another CFS at Jinjirapool also under Calcutta Port Trust is under construction and is expected to commence operation within current financial year. The Company’s aforesaid CFS ventures are most modern, State of the Art, equipped with international standard facilities and is the first private sector CFS venture in Eastern Region.

Century Plyboards (I) Ltd, the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. Century has its manufacturing unit at Bishnupur near Joka equipped with the world-class technology. Century today manufactures the entire range of commercial, marine, concrete, shuttering and decorative plywood. Century has also very recently added the Hi – Pressure Laminates, Pre- Laminated Particle Board and MDF to its product range.

Kolkata, October 21st, 2009... Century Plyboards (I) Limited, the top plywood and veneer manufacturing company in India, today announced the second quarter result for the financial year 2009 – 10 in the Board meeting held today, October 21st, 2009, scoring a phenomenal growth of 177.78% in the net profit, Rs. 21.75 crores in comparison to Rs. 7.83 crores earned in the 2nd quarter of the financial year2008 - 09.

The Turnover of the company has reached a figure of Rs. 197.11 and for the first six months the gross sales has scored a number of Rs. 368. 15 crores.

The stand alone EPS (on Rs. 1/- share) for the quarter is Rs.0. 98 against Rs.35 for the corresponding quarter in the previous year, showing a growth of 180%. The EPS stands at Rs. 1.82 for the first half of the financial year 2009 – 10.

The consolidated (including subsidiaries of the Company) net profit of the company, after minority interest, is Rs. 31.51 crores against Rs. 23.87 crores for the corresponding quarter in the previous year and Rs. 74.40 crores for the half year of this financial year (2009- 10). The consolidated EPS (on Rs. 1/- share) for the quarter has increased to Rs.1. 42 against Rs.1.07 for the corresponding quarter in the previous year, a growth of 32.71 %.

The consolidated Turn Over of the Company has noted a growth of 6.37 %, an increase from Rs. 306.10 crores to Rs. 325.60 crores.

During last financial year of global meltdown company’s profitability was under severe pressure due to exceptional losses arising out of foreign exchange losses and lowered profit margins. Due to such pressure on profitability, the company paid 25% dividend for the financial year 2008-09. However as company is now back to normal situation with improved profit margins and foreign exchange gains, the board decided to pay 75% interim dividend for the financial year 2009-10.

Company’s newly set up container freight station has started to contribute to revenue and profitability of the company. With prevailing congestion at Kolkata Port, this division of the company is expected to perform well. The company is developing around 1 lac meter area near Kolkata Port Trust as region’s first private owned container freight stations. Out of such 1 lac meter around 20000 sqmeter has already commenced operations and balance is expected to be operational within current financial year. The total capital outlay on this project is Rs. 100 crore approx.

Expansion plans to increase cement capacity (operated by company’s subsidiaries) from 1 million ton to 4 million ton are under active progress. All such capacities will have matching captive power capacities. The company had tied up all its financial requirements and projects are on implementation stage. The total capital outlay on these projects is Rs. 1400 crores.

Century Plyboards (I) Ltd, the first ISO 9002 Company in India for plywood and veneer, started its operations in 1986. In a very short span, it has created a niche for itself and is the market leader in this sector. Century has its manufacturing unit at Bishnupur near Joka equipped with the world-class technology. Century today manufactures the entire range of commercial, marine, concrete, shuttering and decorative plywood. Century has also very recently added the Hi – Pressure Laminates, Pre- Laminated Particle Board and MDF to its product range.