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Rapper-Singer Endorsements

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Music Stars and Their Endorsement Deals

Being a household name in music these days means being a brand name as well. Listeners often look to celebrities for lifestyle guidance, and companies seeking to establish or enhance their connection with audiences will tap our favorite artists. For example, Jay Z is teamed up with former Def Jam exec Kevin Liles and his new Go N'Syde company for Hov's own 40/40 beverage. The Arnold Palmer (a lemonade and iced tea mash-up) drink is on shelves now in 7,500 Duane Reade and Walgreens stores around the country and features a unique way to connect with Jay-related content.