Improve Your Open Rates with These 12 Subject Line Tweaks

by Miranda Paquet

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to email, no one seems to have a problem with making a snap decision. Your subject line is your first impression on your reader. The words you choose for your subject line can have a big impact on whether or not the hard work you’ve put into your email will pay off.Read the full article