Category Archives: Sales Lead Generation

Appointment setting can sound pretty pointless for IT companies that more or less do most of their work over the internet. On the other hand, the kind of meeting that only an appointment setting process can give still remains important in today’s tech-savvy business world. You just need to know how to put that importance in a simpler package to match the speed at which IT companies can deliver and work.

There are times when even you think your lead generation process takes too long to qualify leads all for the sake of sales for your auto insurance business. Does it really take so much effort just so that prospects can get a little bit of auto insurance? Is there anything you can do to readjust your lead generation strategy to reduce all the bureaucratic hassle?

Do not underestimate the speed which telemarketing can respond, especially during a crisis that has forced responses to delay in your entire lead generation campaign. It is not only form of business communication that talks fast. It’s also fast enough to know it has been cut off. It is like comparing errors in software compared to errors in something simpler like an abacus. You do not need an expert to know if the latter’s broken.

It is a given that your appointment setting campaigns are affected by the kind of history your accounting business already has. The older you are, the more things you can be known for. However, if you consider yourself comparable to those who wanted to change to a humbler direction, appointment setting gets even more difficult when it encounters those who want you to turn back.

It is one thing to measure appointment setting prospects based on their budget and another thing to be unfairly biased just because you can tell they make a lot of money. This not only sets up your appointment setting process for immediate crash landing, it also skewers the kind of insightful evaluation that is staple to any appointment setting process.

You may be in a position to outsource IT sales lead generation but that does not mean you do it 100% without the approval of others. You can even be the guy who needs no paper work done and still your decision to outsource should be (and will be) exposed to those who would like to have something to say. You do not want a lead generation process to bring in potential customers who your people are not used to working for!

People say that telemarketing, in conjunction with other technologies, can be used to unmask the online fronts of many businesses. This is actually neither good nor bad. There are times when the online frontier really gives an unreliable impression that requires a telemarketing call to confirm. It could also be used to spill secrets that would violate a prospect’s confidence in any business.