Public Relations Content

Submissions from partners around the state can be included in Story Ideas, press releases, media pitches and more. The PR team sends out monthly emails with submission opportunities for Story Ideas, following the topics scheduled on our Editorial Calendar. To see Visit California's Global PR Editorial Calendar and upcoming leads you can submit content for, please click here. Note: each topic has a finite submission window and deadline.

WHAT'S NEW IN CALIFORNIA

On a quarterly basis, content calls for What’s New in California are included in the monthly PR emails. Submit new attractions, hotel and restaurant openings to be featured in our seasonal What’s New in California publication, which is printed and online.

PRIORITIZE HIGH-QUALITY CONTENT

Please be sure to reach submission guidelines carefully, as we often cannot feature events, classes or packages. Contextual copy, image resolution and access to supplementary information make for more engaging storytelling.

FAQs

What happens to my story idea submissions?

All story idea submissions are reviewed and shared with Visit California’s global PR team for proactive media pitching and for use as a resource in reactive leads. The submissions are also used to create polished story ideas that are posted to the Media Center and used when pitching to media.

What happens to What’s New in California content after it’s submitted?

Content that meets the criteria – such as openings of new attractions, hotels and restaurants; large-scale renovations of attractions or hotels; and any other similar tourism-related news – is included in the quarterly What’s New in California print publication, which is mailed out to media and industry. Top-line content is also distributed via e-newsletter to media and industry with a link to the full publication. In addition, submissions are updated on media.VisitCalifornia.com in real time.

Who reviews my content?

PR submissions are reviewed by Visit California’s PR team and shared with all PR agencies and the Visit California content team for consideration across web and social channels as well.