Did our Christmas Advertising Campaign Prompt you to Donate?

In an effort to raise money and awareness for the millions of Canadians currently living in poverty the campaign emphasized that “no dream is too small when you’re in need.”

The campaign included a 30-second animated television spot, produced by Grey Canada. It featured a young girl in need dreaming of life’s necessities – a warm meal, clean clothes and a place to lay her head at night – something that many Canadians take for granted. Other elements of the campaign included radio and out-of-home advertising.

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From coast to coast, blasts of extreme cold weather are causing vulnerable people, such as seniors with limited heating or people experiencing homelessness, to turn to The Salvation Army for help.

“We don’t turn anyone away when it’s this cold,” says Mark Stewart, shelter services coordinator at The Salvation Army’s Booth Centre in Winnipeg. “We open up our cafeteria, where we make a cold-room shelter, and lay mats down on the floor to ensure everyone has a place to sleep.”