Total Engagement Actions: The total click-throughs, shares, tweets and downloads for your release.

Click-throughs: Total clicks to links in your release on our websites.

Shares: The number of shares from our websites, such as shares to Twitter, Facebook, via email, etc.

Tweets: The number of tweets linking to your release on our websites.

Downloads: Total downloads for all files and documents in your release.

Industry Benchmarks Stripe

Answers the question: How did my release perform in comparison with others? On a scale of 1 - 100, Industry Benchmarks provide insight into how this release performed compared to other similar releases.

Visibility

Distribution: Based on the number of websites and their audience.

Traffic: Based on views & plays of your release and any assets, and web crawler hits.

Audience: Based on media and, where relevant, investor views.

Total Visibility Index (TVI): The average of Distribution, Traffic and Audience.

Engagement

Engagement Index: Based on the click-throughs, tweets, shares and, where relevant, document downloads.

*For a fuller discussion of Industry Benchmarks, go to the Industry Benchmarks section of the Release Summary page here on the Help site.

Contact Us

U.S. Customers

PR Newswire Customer Content Services

+1-888-776-0942

HelpDesk@prnewswire.com

General tips:

Print or save (as a PDF or Excel file) any page of your Visibility Reports by clicking the Print or Save icons at the top

Save charts individually, for your own custom reports, by clicking the chart menu to the right of each chart

Click the 'View All' link whenever you see it for a full, expanded list within that metric

Any time you see an "industry benchmark" metric, note that the scale is from 1-100 with 50 being average