Blog Post

Content Delivery Networks (CDNs) are the backbone of the internet that allow for the real-time transfer of digital content, including HTML pages, javascript files, stylesheets, images, and videos. They’re the digital version of how we use FedEx, UPS, DHL and Amazon for real goods delivery, and they require the same logistics to secure correct and timely distribution.

While their baseline has long been established (improving availability and performance), user-centered DAMs are further leveraging CDNs for agile solutions. An effective distribution strategy is a differentiator in the DAM space. So to that end, Brandfolder-built Smart CDN offers additional value to existing CDN technology from Amazon Web Services with locations across the globe.

By employing our Smart CDN your company and overall brand will:

Save time for marketing and creative departments

Eliminate asset sprawl and incorrect content distribution

Create a 1:1 relationship between assets that live both inside and outside Brandfolder

“When looking for CMS that would provide our marketing team with the fluidity and agility needed to maintain a resources page, we had to look no further than our own product. By using Brandfolder’s API and CDN to power our Resources page, marketing can streamline the dissemination and updating of all the resources they want our clients to see.”

– Liz Henderson, Technical Product Manager

Digital content storage

We recently reorganized and redesigned how we share thought leadership pieces and Brandfolder content. Every article and blog post was thoughtfully written, revised, published and promoted, and every post incorporates images created by our design team.

To leverage Smart CDN, we first created a Brandfolder to organize and store all those images:

Every asset in Brandfolder generates an embed link that leverages our CDN, which can be referenced anywhere on the web. Instead of uploading an image, just paste the embed code. These links are available in the Brandfolder interface, and can be fetched in bulk via its open API.

Embed digital assets with Smart CDN

Propagate changes across the Internet: At a time when brands need to quickly react to the conversation or controversy of the moment, powerful asset management capabilities become increasingly critical. Brandfolder’s Smart CDN enables marketers and operations leads across retail, e-commerce, franchisees, and more to apply real-time fixes instantly. Updates are made in one place instead of contacting every distribution partner.