Survey of parking pros: Technology is transforming the parking industry

(FORT LAUDERDALE, FLA - May 20, 2013) According to the results of a just-released survey, the United States is undergoing a parking revolution as the industry embraces a variety of new technologies that make it easier for people to find and pay for parking, and for parking authorities to better manage it. Cities leading in parking innovation include San Francisco; Seattle; New York; Los Angeles; Washington, D.C.; Portland, Ore; Miami; Houston; Boston; Denver; Pittsburgh; and Tampa. Dozens of other cities were identified. Clearly,parking technology is becoming mainstream.

The 2013 Emerging Trends in Parking survey was conducted among members of the International Parking Institute (IPI) and released at the 2013 IPI Conference & Expo, May 19-22. Survey highlights include:

Smartphones: Solution to the "Space Race?"
Topping the list of trends in the $30 billion parking industry is the "move toward innovative technologies to improve parking access control and payment automation," cited by 59 percent of respondents. Another top trend is "real-time communication of pricing and availability to mobile/smart phones" (52 percent). Both trends are evident in San Francisco's federally-funded SFpark pilot project, which supplies real-time information on the availability and cost of on- and off-street parking, drastically reducing driver circling while hunting for open spaces, congestion, and double-parking. According to San Francisco County Transportation Authority Park Manager Jay Primus, the city also may be the first in the U.S. to quantify the number of available parking spaces in all public lots, garages, and city blocks. Seattle's new electronic parking guidance system uses dynamic real-time message signs and web information to direct people to available off-street parking at six downtown garages.

Payment Options Continue to Expand
The second leading trend is the "demand for electronic (cashless) payment: (54 percent), with cities such as Washington, D.C., Pittsburgh, Houston, and Miami, among others, incorporating pay-by-phone programs. Acclaimed as the world's most successful of its type, the D.C. program has earned 550,000 customers and accounts for 40 percent of the city's parking revenues. About 80 percent of the seven million transactions to date employ smart phones, with payment options that include credit cards, online and mobile money management solutions, and PayPal. Miami and Pittsburgh are among the pioneering cities in incorporating license-plate recognition technology as another means of quick and efficient payment.

Taking a Smarter Business Approach
The trends toward "demand for greater parking revenue" (38 percent) and "more public-private partnerships (24 percent)," are demonstrated by Miami's innovative public-private partnerships. Similar programs have been launched in cities such as Houston, where consultants posed the question, "What would a parking program look like if it was managed by Nordstrom?" prompting a focus on parking as an engine for municipal economic development.

Green Solutions Sprouting Up All Over
Other notable trends include "collaboration between parking, transportation, and decision makers" (43 percent), "need for improved customer service," (31 percent), and "demand for green/sustainable solutions," (30 percent). Among the technology considered to have the greatest potential in improving sustainability are "guidance systems to enable drivers to find parking faster (and reduce carbon emissions)" (57 percent); "energy-efficient lighting" (55 percent), "encouraging alternative travel" by providing bike storage, car/bike share, access to transit, etc. (42 percent); "accommodating electric-vehicle charging stations: (21 percent), :renewable-energy installations such as solar panels and wind power"; and "innovative water and storm water management systems" (11 percent). For example, the City of Tampa cut its energy costs in half by upgrading lighting in its parking facilities, joining Miami, Denver, and other cities in offering citywide electric-vehicle charging stations. Miami was among the first U.S. city to partner with a car-share program, which has since taken root in a number of other cities across the country.

Society's Effect on Parking
When asked which societal changes have the most significant effect on parking, 62 percent of respondents mentioned increased "traffic congestion", along with "higher gasoline prices" (54 percent), the "desire for more livable, walkable communities" (44 percent), and the "aging population" (34 percent).