People love to share stories, news, and information with those around them. We all do it. We write reviews of our favorite restaurants, share videos with our friends on Facebook, and tweet about our historically awful commutes to work (we’re looking at you, MBTA).

People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. So we all do it…a lot. But why do we talk about and share certain things and not others?

Attention, advertisers! Get ready, because you’re about to see a lot more video on Twitter.

But, you and I both know that you’re always preparing for the next big idea, the next big thing. Different channels to reach the customer. New forms of media. New speeds of engagement. More focus on conversation and spontaneity.

The digital consumer’s universe revolves around communities. From voicing opinions and reviewing products to playing games and bookmarking favorites to sharing photos and watching videos, there are an infinite number of communities in the online world built around common interests.

Some companies believe that “fun” and “working” don’t belong in the same sentence. ViralGains isn’t one of those companies. Our philosophy is that our profession is our passion, so we walk into the office everyday with the mindset to “have fun working hard.”

Former iRobot President and MIT Entrepreneur in Residence with deep digital business and technology expertise set to position ViralGains for rapid growth in evolving market

ViralGains, the Mass-Challenge Platinum prize-winning viral video startup, announced today that it has appointed Tod Loofbourrow as its Chief Executive Officer. A serial entrepreneur with more than 25 years of senior leadership experience in the high-technology sector, Loofbourrow has already played an instrumental role in the growth of the company as a member of its Board of Directors.

I’ve got some good news and some bad news for you. The good news is that consumers are finally beginning to trust brands’ ability to create content that entertains, excites, and inspires. The bad news is that you now have more responsibility than ever to give them that content.

Ah, a New Year. It’s the perfect time for self-reflection, betterment and … social video! 2015 is a fresh start for all of us—brands included. The beginning of a new year provides brands with the perfect opportunity to present original, eye-popping creatives to engage and entertain audiences.

The Internet and the concept of multitasking has empowered all of us to accomplish more in a shorter period of time. As consumers and learners and explorers, we cherish this ability to have the entire world at our fingertips. As advertisers and marketers and brands, we loathe this desire to be more efficient because it’s made our audiences less attentive. The digital world that we treasure in our personal lives has burdened us professionally—finding content has become the modern version of a treasure hunt.