Using the Web to Motivate Customers to Save Energy

Can an online game that teaches you how to save energy ever be as popular and addicting as Angry Birds? Are people going to be as drawn to checking out their energy use trends online as they are to checking out their friends’ photos and status updates on Facebook? Some utilities are making that bet by developing fun games and contests in an effort to increase customers’ awareness about energy efficiency and encourage them to use energy more wisely. It might seem like an unlikely way to capture people’s attention about energy, but so far, the results of this outreach are encouraging.