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4 steps for establishing a bring-your-own-persona (BYOP) strategy

Social media offers organizations tremendous business advantage in terms of reaching potential new customers and staying in touch with the ones currently on their roster. In fact, the number of organizations now actively using social media as one of their standard outbound forms of communications is on the rise.

That said, some social media channels are more popular than others and staying compliant is the key driver. For example, according to data from the Smarsh annual compliance survey for 2016, the use of Twitter and LinkedIn by compliance professionals, as well as those employed at financial services firms, has grown considerably where the use of Facebook has not.

BYOP vs. BYOD. Similar to the Bring Your Own Device (BYOD) phenomena, having the proper management tools and technology in place will be the key to making Bring Your Own Persona (... To get the full story, subscribe now.