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I’ve been working for Citrix since 2001 in several different roles. In my current role I am responsible for generating demand for all Services business (Support, Consulting, Education) units in Citrix. This involves – Developing inbound and outbound marketing/content marketing programs – Measuring success of each demand marketing campaign to ensure intended results are achieved – Adjusting campaigns as needed and support innovative approaches to initiate new demand marketing campaigns and programs to achieve goals. – Interacting with all functional areas to coordinate any requirements/support for campaign planning and execution. In my previous role I managed a team of Content Strategists, Technical Editors and Online Social Media & Technical Community Specialists based in multiple geographic locations. In the last few years I started some innovation projects around knowledge sharing, for instance a series of online technical videos – http://community.citrix.com/pages/viewpage.action?pageId=99418516 I am used to lead the Social Media initiative for Citrix Support WW. I setup and managed their social media channels – Twitter (http://twitter.com/citrixsupport) and (http://twitter.com/citrixreadiness) – Facebook (http://www.facebook.com/citrixsupport) – Blogs (http://community.citrix.com/blogs/citrite/davidmcg) – LinkedIn group (http://www.linkedin.com/groups?gid=3139565&trk=hb_side_g)