Mix hot water with honey, then add buttermilk. Temperature should be slightly warm. Add the yeast mixture.

Stir flour and salt together, making a well in the center. Pour the yeast and buttermilk mixture into the well, and stir from the center outwards, incorporating all the flour. Adjust with water. Bread is lightest if dough is slightly soft.

Knead mixture for 20 minutes, adding cold butter in small bits at the end.

Form the dough into a ball and place it smooth side up in the bowl. Cover, and keep in a warm place for about 90 minutes. Dough will be ready when you poke a wet finger ½ inch into it and the dough either sighs or it does not fill in the hole after withdrawal. Preheat oven to 325F (or 400F for rolls).

Press the dough flat, form into a smooth round and allow it to rise again in the same way, but for only half as much time as the first rising period.

Apple reached apogee with the launch of the iPhone 4S. A marginally better product, launched by a flat stage presentation from Tim Cook, but sales were still buoyed by the strength of the brand’s emotional impact and prestige, and people didn’t want to discuss their disappointments so soon after Jobs’ death.

This week’s launch of the iPhone 5 marks the beginning of the company’s slide. There were no real pioneering features in the new phone (well, maybe the thinner display), just things that make it better than the last iPhone. Cook and industry journalists both felt the need to address gaps in the phone’s feature set (screen size, NFC, wireless charging, trouble with simultaneous voice and data on some networks), some of iPhone 5’s catch-up features (Siri improvements, LTE) and the foolishness of the new connector (Farhad Manjoo is too spun up, but still correct; John Gruber still believes that irrelevant elegance trumps the practicality of universal standards).

Two disappointing launches in a row suggest that the post-Jobs Apple isn’t strong enough to preserve the religious fervor that has driven Apple sales. The brand is becoming mortal. Many acolytes will now abandon their Messiah.

Apple should still do well for a couple of years. iPhones are still easier for most people to use, and beautifully designed. Google will wrestle with promoting some powerful new features like Google Now. And Nokia will sink beneath the waves before having much of an impact with its exciting Lumia 920, if it ever ships. But Apple is looking at 10% market share, long term, which will let carriers start to kick around their products (add carrier software and services, influence operating system update schedules, etc.).

The question of whether Apple can really thrive after Jobs is gone has been answered: No.

You’ve seen this problem when using a GPS device on a highway. You may be on the same road for 50 miles, but the system keeps changing the name of the road. “In one mile, go straight on Officer Sanchez Highway.” Then, 5 minutes later, “In 1/2 mile, go straight on Save the Fruit Bat Turnpike,” and you’ve been on Highway 15 the whole time.

Sometimes the names are legacy names that identify roads that were combined into your highway. Other times they are honorific names assigned by politicians who thought they’d found a nearly free way to capture public sentiment or grant a favor. But your GPS keeps hinting at the confusion and distraction caused by polluted map data.

The other night, within a beer of my legal driving limit, I called an Uber cab to get me home. Pulled out the phone, entered the address (e.g., 2000 Main Street), checked it twice and then requested a car.

About a minute later Dennis called, asking where I really wanted to be picked up. He said Uber had sent him an address that just didn’t exist in the city (e.g., 2000 Mother Theresa Highway – yeah, this is a made-up example name, but the story’s true ). I told Dennis Main Street, he picked me up and as he drove me back he told me that 20-30% of Uber pickup addresses are wrong, screwed up by the system and not the requestors.

The next day I looked up 2000 Mother Theresa Highway, the address Dennis had received. Google Maps pinpointed it at 2000 Main Street. There was no Mother Theresa Highway anywhere close. It turns out that Mother Theresa Highway is an overlay name for Main Street, and nobody has known it as Mother Theresa Highway for at least 50 years. But the public records haven’t been cleaned up, so Google Maps is polluted, and until it is cleaned up taxi drivers will keep going to wrong addresses or having to manually verify pickup points identified by the place that organizes the world’s information.

It’s a busy day, and you see a call coming in from ‘Blocked caller.’ You let it go – it’s the week before a local election, and those alternative utility companies have been active on the phones lately. Then you get the voicemail.

You just missed the pediatrician, who was blocking her number because she didn’t want callbacks outside of normal business hours. Another missed connection, courtesy of AT&T.

Your pediatrician should have been able to purchase a modified Caller ID service that sent her name through while maintaining the privacy of her number. How many docs, cute girls, etc., would love to have such a feature? But the carrier has no real competitors, so it only offers lowest-common-denominator features.

Your carrier could have set up a caller verification and categorization program, to let customers block unwanted calls. Unlike email, where anyone can open anonymous accounts, phone networks are designed to control who can call – after all, money changes hands when calls are connected, and the phone companies need to to know where to send the bills. But even if you care who’s calling you, your carrier doesn’t – they’ll take the termination charges from anyone.

Your carrier could have offered selective call blocking that would let the pediatrician open her phone to callbacks only during specified times. But they didn’t – again, there is too much money in termination charges to care what the users need.

Phone carriers have everything they need to cut unwanted calls and help the good ones get through, but they won’t offer it. In fact, they’ll keep paying lobbyists (out of the fees you pay each month) to keep regulators from even suggesting common-sense improvements. So try an Internet-based calling service like Google Voice, and don’t weep when it buries your old land-line company.

P.S. – In case you think this is too cynical, try an experiment. Call your land line carrier and ask for a record of all the LOCAL (non-toll) calls you made in the past month. Their response is sure to amuse.

Whatever Amazon makes (or loses) from sales of its Kindle Fire tablet, the company plans to make money by selling more apps, books, movies and music through the device, not to mention any incremental sales of physical goods from Kindle Fire owners trying to get the most out of their Amazon Prime subscriptions.

First, sites like Phandroid reported in September that Amazon’s BOM cost on Kindle was around $10 more than the product’s $199 retail price. When you add support, returns and other costs, the company might lose $50/unit before generating revenues from sales of apps, media downloads and other incremental purchases from Amazon. Did analysts and investors miss this? Did they not believe iSuppli’s calculations, or the projections that Kindle Fire would sell 3-5 million units in Q4, 2011, alone?

Second, the Kindle Fire may be a proof-of-concept for an Android fork that Amazon can offer to Samsung, HTC and other tablet makers. After all, one of Android’s big advantages is its price (free from Google, plus royalties to Apple and Microsoft), and Amazon could subsidize other makers at least as easily as it can subsidize its own hardware. With further subsidies from carriers, there’s no reason that these tablets can’t be offered, with data services, for free.

Bottom line: Amazon will make money from Kindle Fire. Look for Amazon skins and apps everywhere on Android tablets from a variety of manufacturers, and also some much happier Amazon investors.