In pics: iCare I SMOKE campaign

'I SMOKE' (I Support the Movement tO Kill cancER) was a movement by 'The iCare Group' in association with Techfest, IIT Bombay with a vision to eradicate lung cancer in India, to eliminate the ill-habit of smoking and aware the youth about its harmful effects.

The main motto is to interact with all the students in the campus, informing them about the ill effects of smoking and involving them in this initiative through the "Doodle Project", iCare aims at a sound future of our society.

The whole idea is to embrace those people who smoke in front of a majority of those who don't !!! (& it was the best part).A donation box which stated :"PLEASE DONATE Rs.1/- IF YOU ARE A NON-SMOKER, IF YOU SMOKE, PLEASE DON'T, BECAUSE ITS FOR "YOU" :P :D "