6 ways to boost organic video results

It’s no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales. In fact, according to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic!

How can digital marketers capitalize on the growing importance of video? Below are 6 recommendations to boost your organic video results.

1. Analyze your video library and understand current visibility

Do you have all your videos identified, categorized, prioritized and optimized? If not, here are 3 steps to get started:

First, analyze video metrics from YouTube, your website’s Google Analytics account, or your video hosting provider. Understand which videos are getting views and which aren’t. Second, analyze the video content and perform keyword research to identify optimization opportunities for each topic. Third, analyze the SERPs and find the videos that are being displayed for relevant keyword phrases. These videos become your initial high-priority Video SEO list. By further optimizing videos that are already showing in the search results you have the best opportunity to drive additional brand awareness, qualified traffic and results.