Why You Should Consider Promoting Your Live Band Sydney on Podcasts

Television,
radio, and print – any advertising school would tell you that these are
some of the most basic and traditional advertising channels. The World
Wide Web – now, the cyberspace has become part of the more stable and
prominent channels for products and services promotions. If you are a
member of any good live bands Sydney, you may think about promoting your
band’s services through podcasts, if so, you may want to continue
reading this article.

Advertisers
go after any medium where they can streamline their products or
services. Digital marketers have long understood the power of the
Internet as far as advertising and live bands promotion is concerned. As
a result of online marketing and advertising, branches and forms of
this marketing platform emerged, such as search engine optimization
(SEO), pay per click (PPC), and cost per impression (CPM). However,
online advertising continues to evolve, which means many other
advertising platforms exist in today’s markets.

The
massive availability of the Internet due to portable devices like
laptops, tablet computers, and smart phones has resulted in other forms
of online advertising, including advertising in podcasts. If you are not
very familiar with podcasts, this definition by Wikipedia may shed some
light: “A podcast (or netcast) is a digital medium consisting of an
episodic series of audio, video, PDF, or ePub files subscribed to and
downloaded through web syndication or streamed online to a computer or
mobile device. The word is a neologism and portmanteau derived from
"broadcast" and "pod" from the success of the iPod, as audio podcasts
are often listened to on portable media players.” So, is advertising on
podcasts really worth a shot? This may be a loaded question but
dissecting associated components, pros and cons, and feasibility can
lead us to answers.

The
bitter truth any advertising agency has to deal with is that audiences
do not like commercials. Since podcast programs usually have limited
time, from 15 minutes to an hour, audiences want to get the best out of
them without having to deal with lengthy advertisements. Majority of
podcast listeners/viewers only want to get information they need, no
more, no less. Hence, audiences tend to be wary of commercials. So, in
this type of podcast culture, will advertising work? Yes, but with
little considerations on the length of time the products or services are
advertised. Promoting your band for not more than 60 seconds will not
bug podcast audiences since it only takes little portion of the show.
However, if you insist on promoting relentlessly as if you are
advertising on TV, chances are, listeners/viewers will be turned off,
compromising the goals of your advertising campaign. As it is, the rule
of thumb when it comes to advertising on podcasts is: make it short but
catchy.

Promoting live bands Sydney on podcasts may not be too easy to successfully accomplish but once you
get the hang of it, everything will go on your way. Podcast audiences
tend to be very loyal and appreciative of the programs they follow,
which is why targeting them can be beneficial on your part. Your target
audience is very specific that you can easily relay your message to
them. Additionally, because they believe in the programs they follow,
you may expect them to advertise the products and services you are
promoting to their friends and colleagues. However, the challenge on the
part of the advertising agency is to maintain connection with their
specialized audiences in order to keep them loyal.

If
you have a live Sydney band that can be associated with specialized
market, you may want to consider advertising on podcasts that are
related to your business. For example: if you have an electronic gadget
business, you may want to advertise on podcast programs doing gadget
reviews, news, and predictions. Simply put, make your band relevant to
the topic in order to gain the attention of the audience.

About
Jhon

I am an expert blogger and a learner. I would like to improve my own knowledge and skill there by sharing my views and thoughts with others. I am a positive senior enthusiastic content creator, developer and creative problem solver. I have been immersed in all sorts of content creation, guest blogging, processing and many other marketing related aspects across all forms of media.
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