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Increasing Exposure, MobileShop.eu SEO Case Study

A Case Study by Four Dots

MobileShop has had an SEO strategy in place from the start. By collaborating with Four Dots, the company managed to improve their brand recognition online in only few months after launching their online store.

– Client: MobileShop

– URL: mobileshop.eu

– Industries: online retail, mobile phones

Period: July 2013 – December 2014

Objectives

With a goal of becoming a leading online mobile store in Europe, MobileShop.eu decided to start with an SEO strategy from day one. Four Dots worked with them on growing their online presence, increasing organic traffic and establishing MobileShop as a recognizable brand in Europe.

The initial objectives included building a well-optimized website search engines will love, as well as achieving consistent growth in organic traffic through white hat link building. The rapid traffic growth they have experienced is all the more impressive when you consider the fact that this is an ecommerce website, competing in a highly contested market, and that it was in its earliest infancy at the beginning of our cooperation, with precisely 0 visits.

Methodology

As an online retailer, MobileShop primarily operates through their website and therefore recognizes the importance of both onsite and offsite optimization. For the purposes of ensuring consistent growth in search results, Four Dots focused on analyzing consumers’ online behavior, discovering the most competitive keywords in the industry and strengthening MobileShop’s branding strategy.

Starting with technical SEO analysis and onsite optimization, Four Dots helped MobileShop build a search engine-friendly website. Further development was achieved through white hat link building practices, consistent traffic monitoring and vigilance in responding to changing industry trends.

Results

– MobileShop.eu reached the first page of Google search results for the chosen target keywords in the first quarter;

– Organic traffic growth from 0 to 2000 in a year and it remained consistent from quarter to quarter

Services Provided

– Industry Analysis – a detailed research on the target audience’s interests and online behavior;

– Technical SEO – optimization of all the elements on the website;

– Link Building – consistent link building strategy;

About the client

MobileShop is an online mobile store that collaborates with reliable mobile phone suppliers to offer a wide range of models at competitive prices. Dedicated to providing European consumers with attractive offers and quick delivery, MobileShop has grown into a successful retailer of mobile tech.