Bob Schmetterer embraces role as visionary for new creativity

AUTHOR(S)

Donaton, Scott

PUB. DATE

August 2000

SOURCE

Advertising Age;8/7/2000, Vol. 71 Issue 33, p38

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article profiles Bob Schmetterer, the chairman and chief executive officer of Euro RSCG Worldwide. Key issues discussed include background information on Schmetterer and his professional career, his key personality traits and their role in his success in business and Schmetterer's views on mass media and advertising.