About the College of Business and Mass Communication

Consistent with the mission of Brenau University the CBMC holds the following values as critical to our success in preparing students to lead extraordinary lives:

Contemporary subject matter knowledge

Global awareness

Sensitivity to cultural diversity

A strong ethical foundation

Critical thinking skills

Strong written and oral communication skills

Professional demeanor

These values lead to the following mission statement: “The College of Business and Mass Communications aspires to prepare students to be successful professionally by grounding them in contemporary knowledge. Building on this foundation, with an emphasis on critical thinking and well-developed communication skills the successful student will manifest global awareness, sensitivity to cultural diversity, strong professional ethics and demeanor.”

All of the values stated above are reflected in the outcome statements for the various programs in the CBMC. At the level of the School we can articulate some foundational and operational goals that will allow us to increase the quality of our programs and succeed in helping students lead extraordinary lives.

The Standing Goals of the College of Business and Mass Communications

I. The CBMC teaches contemporary professional knowledge preparing students for careers. II. The CBMC fosters career development through a focus on external programming. III. The CBMC will support efforts to increase enrollment through its choice of programs. IV. The CBMC will use assessment data for continuous quality improvement.