Absolut “Always-On” Window Campaign

A global brand gets an execution to match its energy

In the competitive liquor market, brand awareness is a key factor in establishing dominant market share. However, brands tend to fall flat when trying to make a lasting impact in one of the most important environments, off-trade. Absolut was looking for a unique way to maximize brand presence without diluting its core message and personality all through a cost-effective and scalable solution. To accommodate their complex needs, Absolut turned to us to create a dynamic window display that brings Absolut’s fist-pumping energy of the night to retail while embracing an “always-on” messaging tactic.