“In further analysing the chicken wing category, we see that about 80 per cent of the incremental growth in chicken wings was due to strength seen among boneless chicken wings, which accounted for about 14 per cent of chicken wing sales in 2012. Given the average price of boneless chicken wings is $7.99 versus $6.87 for regular chicken wings, this shift in consumer preferences should prove to be a further positive for restaurants selling chicken wings.”