The Porsche Museum in Stuttgart, Germany, was conceived by Delugan Meissl Associated Architects as a dynamically formed organism, inviting new ideas on the use of gravity and space to establish a new basis in the foundations of architecture.

The central draft concept was the translation of the versatile and vivid brand into the language of architecture. The museum is an open, clearly defined place which incorporates all brand specific qualities. Here, speed and passion find their spatial equivalents and can be impressively retraced in the sensual experience.

Typish Deutsche bad modernism. So white, so cold, so flat. Texture? Um, no. The only thing that seems to be missing is all the chrome that is normally part and parcel of bad modern German taste.

Quote: “…which incorporates all brand specific qualities. Here, speed and passion find their spatial equivalents and can be impressively retraced in the sensual experience.” End quote.

Huh? Nothing I see in that structure screams ‘Porsche’ at me, except the Porsches on display. Porsches are sensuously curved, not carved. Severe angles are *not* aerodynamic – when was the last time you saw a Porsche, street or racing, that looked anything like the building we see here?

When German modernism goes wrong (which is most of the time) it goes waaay wrong. Just because an architect can do something (structurally) it doesn’t mean that he / she should.

Rewind Porsche and try again. Maybe you can re-brand & remodel this one as an Autobahn Shell station. It sure looks & feels like one.