Logo Design: Visual Effects

Author

Released

7/24/2014

Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

Topics include:

Exposing complexity with transparency

Find synergy in numbers

Creating the illusion of form

Applying personality with patterns

Creating a narrative with light and shadow

Using optical illusion to intrigue

Skill Level Intermediate

1h 35m

Duration

180,613

Views

Show MoreShow Less

(xylophone music)- As designers, we're probably the first to be stoppedmid-step by a stunning visual.We recognize the difference between a nice logoand one that can capture our heart and our imagination.Most of you know how to craft beautiful brand imagery,but now we're going to equip youwith an amazing kit of visual effects,a kit that will reveal the prized industry methodsfor turning a great concept into an exceptional identity.

In this course, we'll share with youhow to create an inner aura of lightby using transparencies that can make clientsand consumers feel assured by a promise of clarity.We'll discover a technique for describing complex conceptsin a way that stumped fellow designers for ages.We're going to share how three-dimensional logoscan become so enticing,you'll have consumers wanting to reach outto touch your design.We have so much to discuss,and I'm excited you're here.