This article, published on PRweek, covers a change by Facebook that could have major implications for content marketers. Facebook is offering to host news and other content, in exchange for a share of the ad profits. They insist this is in an effort to provide a more “seamless” experi...

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It’s also completely optional whether you want to subscribe to a page’s events or not, it’s never something that’s turned on by defaults. That means you won’t suddenly be bombard with notifications about nearby events hosted by all the pages you like.

This seems like a semantic and rather annoying little difference. In some ways, it is. But as search professionals, it helps to be informed about the difference, so we can better communicate with our clients, our service providers, and our team members. What’s more, knowing the differ...

It can be as simple as this. They reminded me I’ve left something in the shopping cart, and just to make it a bit less pushy, they also tell me: “Maybe you wanted to save this item for another visit to our site. If that’s the case, please put it on your wish list and be sure it’s save...

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One of the most important elements of any online community is the ability to make connections. What this means is you shouldn’t be afraid to connect other members with each other, which could lead to them meeting outside of your network. LinkedIn is a great example of this. Whether yo...

It’s always interesting to see what Google provides themselves beyond the Adwords Keyword Tool. Google Trends can tell you whether a keyword is gaining in popularity or falling out of favor over time. The Google Contextual Targeting Tool inside AdWords, via the drop down menu on the R...

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Accurately fill in your hours (most people gloss over this, but if your business is shown as closed when it’s actually open, then you can be missing out on customers) Make sure you are showing up under the correct category. This is one criteria that Google uses to determine how releva...

The reality is that few marketing teams are doing this well and it all comes down to the way they researched and implemented their strategy. Success or failure in content marketing, just like everything in life, comes down to preparation. Winning in content marketing requires the righ...