Profits Aren’t Everything They Are The Only Thing – Chapter 15

So this is the last chapter titled â€œItâ€™s Not the Economy, Stupid, Itâ€™s You.â€ I guess almost every business and finance book that has been written over the past year or so references something about the economy issues. Cloutier uses this chapter to mostly call out people that want to use the economy as an excuse for their failing businesses as it seems like a cop out.

With that, he references past chapters as well as all of the advice he has given thus far to show that your results are because of your efforts and not some outside factor. For example, even if the economy died you should have had some kind of plan to anticipate these kinds of circumstances to adapt to it.

Itâ€™s one of those sheepish mentalities that he is trying to get you to avoid such as how if one person sees another slacking off they think it is okay. Reminds me of all those ridiculous bailout packages that I keep hearing on the news where one company asks for one then all of a sudden every other company in the world needs it too.

In the end he just urges you to take action and not to give up as many people have followed his strategies to see success. Was a pretty short chapter overall. Thatâ€™s it for the book too. Time to wrap my head around everything that I read and to give my final thoughts.