Already have an account?

Top Model Doutzen Kroes Hits the Town for New Samsung Alpha Campaign

Cheel is responsible for the new campaign for Samsung Netherlands, “Your Style, Your Alpha”. In the campaign, Doutzen Kroes once again exudes her unique sense of style with Samsung’s new Galaxy Alpha smartphone. In a new television commercial, the top model presents today’s most stylish smartphone.

We see her in a club setting in Amsterdam together with her girlfriends, who are actually her best friends in ‘real life’. She’s enjoying her evening and her rare free time, in which the Galaxy Alpha smartphone plays an important role. Gerben van Walt Meijer, Samsung Mobile Marketing Manager:

“The campaign perfectly illustrates the feeling that the Galaxy Alpha personifies: connected and stylish at the same time, while you enjoy the fun things in life.”

Don't tell my mother I'm in advertising, she thinks I play piano in a whorehouse.

INFORMATION

Get a company page

With an LBB company page, you can upload all your press, work, jobs and events at the click of a button, giving your news an audience of over 120,000 users in over 160 countries. You will also be connected with our editorial team, and become part of our global creative community.