In the front-page overview of the Annual Morning Call Outlook published on March 10th, Ben Franklin was noted as a factor in attracting companies to the region. “Companies know the benefits of working with such entities as Lehigh University as well as the region’s Ben Franklin Technology Partners team, Lehigh Valley Economic Development Corp., and of course they know the benefits of being within attractive striking distance of New York and Philly in terms of both reaching end markets and reaching talent,” said Adam Bruns, managing editor of Site Selection magazine. Read More http://www.mcall.com/business/mc-outlook-new-business-overview-20130311,0,4740628.story. The Ben Franklin Business Incubator was also noted as the starting point of eminently successful OraSure Technologies, Inc., in the executive essay by company CEO Douglas Michels.