The Business of Streaming and Digital Media

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This book answers the question, qWhat is the value of using streaming and digital media for my business and what can I expect in return?q The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.... costsavings in terms of travel, salaries, and lost technician productivity, which
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Title

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The Business of Streaming and Digital Media

Author

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Dan Rayburn, Michael Hoch

Publisher

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Taylor & Francis - 2012-08-06

ISBN-13

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