Credits & Description

Great Guns new satellite company, Bang, had its hands full with Ann Summers’ latest commercial for Valentine’s Day. The spot was directed by Paul Shearer the Global Executive Creative Director at Nitro London. Casting the three gorgeous models with dream torsos was intense. Exhausted after multiple castings to find three perfect women Bang MD and executive producer Jeremy McWilliams said, “It was long and hard but worth the effort.” The three eager male artistes were much easier to find.
"There was no shortage of offers to help on the shoot day especially in the costume department. That was puzzling because the entire wardrobe could have fitted into one shoe box", admitted McWilliams. "Shot by Ben Davis over two freezing days, the offers to hold the bathrobes for the gals were bountiful. Some members of the crew even resorted to bringing an extra coat, just in case the girls got really cold."
Product : Ann Summers
Agency : Nitro, London
Editor: Ted Guard @ The Quarry
Executive Creative Director: Paul Shearer
Creative Director: Paul Shearer
Art Director: Jess Oudot
Copywriter: matt leach
Executive Producer: Laura Gregory
Producer: Jeremy McWilliams
Director : Paul Shearer
Prod. Co. : Bang/Great Guns
Country : United Kingdom