Monday, July 31, 2017

Bulletproof rebrands Apetina as cooking cheese

Apetina is a brand of "white cheese", generally of the variety that most people call "feta". It is owned by Arla Foods and sold in several European countries. Last month it launched a refreshed look in the UK, designed by Bulletproof.

Feta cheese is typically seen as a salad cheese, but it can be used for cooking as well, which is highlighted by the new packaging. The word mark was freed from its crescent-circle and simplified to increase its impact. Focus was moved to the diamond in the 'A' which is also used to enclose cooking in progress on the packages.