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February 14, 2013

Don't try and change your customer's minds

"Don't try to change someone's worldview...is the strategy smart marketers follow. Don't try to use facts to prove your case and to insist that people change their biases. You don't have enough time and you don't have enough money. Instead identify a population with a certain worldview, frame your story in terms of that worldview, and you win." - Seth Godin