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Tim Cook Set to Give Entire Fortune to Charity

Photo Credit: RanZag
Apple CEO Tim Cook is, as one would expect, very wealthy. However, money doesn’t seem to be what is important to him. Cook has decided to use his money to pay for his nephew’s college education and then donate the rest of it to charity. There is a long list of wealthy...

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This video came out today on Apple’s YouTube page. After it was up for only two hours, it already had 20,000 views and currently has almost 80,000. The main point to the video is to show off that they are using clean energy. They are building a 40-megawatt solar farm in China that will power all of their offices across the country, all of their offices are powered with clean energy already, and they are generating 12 million kilowatt hours of energy in Oregon using hydropower.

This is one of the most genius marketing tactics for Apple. It may not seem that significant, but there is a lot to this whole idea. Across many different developing countries, there is a huge wave of consumer consciousness that includes issues like sustainability. This is a bigger factor than ever right now. 55% of global respondents in Nielsen’s survey say that they are willing to pay more for products and services from companies that dedicate themselves to creating a positive social and environmental impact. That is an increase in 50% in 2012 and 45% in 2011. Regionally, respondents in Asia-Pacific (64%), Latin America (63%) and Middle East/Africa (63%) exceed the global average and have increased 9, 13 and 10 percentage points since 2011. So knowing that, you can see why this is such a big deal, and why the video is absolutely genius on Apple’s part. Check it out!