White Dental and Cosmetic Rooms: The Gentle Touch

Featured Locals

White Dental and Cosmetic Rooms: The Gentle Touch

For Dr Raffaella Gabassi and her friendly, welcoming team, the patient always comes first

‘On occasion we’ve had clients standing on the High Road too nervous to come through the door. I’ve had to nip out, take them gently by the hand and bring them in for a chat – and we’ve done nothing more than that. You can always make a new appointment.’

It’s clear that for Dr Raffaella Gabassi, owner of White Dental and Cosmetic Rooms, dentistry is as much about human empathy as professional expertise. ‘To some degree, everyone is wary about seeing the dentist,’ she adds. ‘So, we always take time to put patients at ease. We treat them as individuals; they are our family.’

Having qualified at the Royal London College, Raffaella acquired her Chiswick practice in 2009 and, after a re-fit – evident in the comfy, stylish waiting area – relaunched it as White Dental and Cosmetic Rooms. She is particularly proud that her team now offers a comprehensive range of dentistry and facial aesthetic treatments under one roof.

‘We have multi-disciplinary specialists providing family dentistry (general, corrective and cosmetic) as well as an experienced oral surgeon,’ explains Raffaella. ‘With the aesthetic treatments, such as anti-wrinkle and dermal fillers, mesotherapy and peels, we work on a completely natural basis to achieve the best youthful look.’

As befits such a supportive practice, White Rooms offers free check-ups for children under eight (if their parents are registered) and low charges for eight to 18 year-olds. ‘When treatment is needed, we listen carefully to the patients’requirements and set out all the possible options,’ says Raffaella. ‘Then they can make an informed decision.’

The emergency service is equally enlightened. ’We do our utmost to deal with cases on the day – that’s why our lights are often on during the evening,’ confirms Raffaella. ‘And, if it’s outside hours, we contact the patient within 24 hours.’

‘I must say, however, that we like to think our patients are so well cared for – we have extended opening hours on Wednesdays and Thursdays and Saturday appointments – that they never need too much emergency work!’

About Editor

KEEP THINGS LOCAL MAGAZINES

KEEP THINGS LOCAL IS A MEDIA BUSINESS WITH A UNIQUE LOCAL FOCUS

The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

Meet the Locals

Abbas Ali is the new co-owner and pharmacist at one of Chiswick’s longest established businesses There’s a new face behind the counter at the West London Pharmacy. Abbas Ali has recently taken over as the pharmacist (he’s also the co-owner with his father, Sabir) and he’s conscious that he has taken the reins of a Chiswick institution. ‘The previous owner, Mr Amin, was very well liked. He’s a family friend and when he mentioned that he was retiring after 37 years, we didn’t hesitate – it was a fantastic opportunity for us.’

Step off the stressful daily treadmill and indulge yourself at The Cove Spa ‘Our philosophy is quite simple,’ reveals Vikee Patel, Director of The Cove Spa on the High Road. ‘We create a tranquil environment in which experienced therapists can deliver a first-class personal service that achieves results. We aim to exceed expectations.’

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Toby Walker started learning the violin aged five and Charlotte Clemson at three. Both are proud ‘Suzuki kids’ – they followed the teaching philosophy of Dr Shinichi Suzuki – and they have now opened a Suzuki school at the Rocks Lane Multi-Sports Centre in Chiswick. Dr Suzuki developed a unique method that enables children to play to their best ability while absorbing key life skills at the same time. ‘Children start young (three-plus) when skills are easily mastered and they learn in a natural way by listening and repeating,’ explains Toby. ‘Lessons are on a one-to-one and group basis; making music is about communicating, so playing socially from the beginning is vital.’