The impact of Breast Cancer Awareness Month

October is National Breast Cancer Awareness Month. One doesn't have to look far to see a pink ribbon, buildings cast in pink light or fountains flowing with pink water. The color pink is associated with the cause so much during the month that everyone knows exactly what it signifies.

When the campaign began in October 1985, the focus was on early detection of breast cancer. That's still an important message, but billions of dollars have been donated and contributed toward breast cancer research and treatment.

Progress has been made. About 2% fewer breast cancers were detected between 1999 and 2005 and death rates from breast cancer have been dropping since 1990.

This episode of Radio Smart Talk explores the impact of National Breast Cancer Awareness Month in the past and into the future.

We'll also look into current statistics, treatments, research, and what the future holds.