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6 Marketing Activities to Grow Your Business

You’ve started your business, and you’re ready to roll. You have the services, but you don’t have any clients. Or maybe you have plenty of product, but you don’t have any buyers. Sound familiar? What you need to do is start marketing, and fast. If you’re already in the game, you may need to increase or strengthen the advertising you’re already doing. Marketing activities will help show everyone how incredible your business is while helping it grow. There are a lot of ways to market and sell your business, as TradeGecko and Chron show in their lists, but we’ve boiled it down to our top 6 marketing activities that will help your business grow.

1. Newsletters

You need to get the information out there, and newsletters are the fastest option, as they can be delivered straight to your potential or existing customers’ inboxes. If your business doesn’t already have a newsletter, now’s the time to start one! Your newsletter can communicate all of the information that will get people interested in you and what you are selling. Share who you are and what your business is, or include more specific information on your products and services, current offers, and upcoming events or sales. Every time you send a newsletter, you’re reminding current or potential customers that you exist and can provide them with what they need. Email newsletters also get one of the highest conversion rates!

Of course, those newsletters have to go to someone, which brings us to the next marketing activity.

2. Email Subscriptions

The more subscribers your newsletter or website has, the more inboxes become available to send information on your business, current promotions, and new products or services. One way to increase your number of subscribers is a pop-up subscriber service. When someone visits your website, a box will pop up right on their screen asking if they want up-to-date news and offers delivered straight to them. Check mine out at conniekroskin.com. They can enter their email right then and there, and–voila!–another subscriber for you. There are many pop-up service providers out there, both free and not free. The folks over at Winning WP have a good list of their favorites with a variety of prices. Just Uno has another good list and more information on why exactly you need them. I like MailMunch.com because of the easy integration. You can also set automatic pop-ups when a customer is leaving your website to inform them of a special offer; this might inspire them to stay on the website longer, or even to use the special offer.

You now have information going to their inboxes, which is good, but there are plenty of other methods of communicating about your business.

3. Cold-Calling

Don’t underestimate the power of telemarketing. Calling potential or existing customers can be beneficial for your business, even if you don’t make any direct sales while on the phone. Hearing the name of your company increases awareness. For new customers, they may be interested enough to check out your business in the future. For current customers, you’re reminding them of your services so that they can use you again, and you’re also strengthening customer loyalty.

Of course, you want customers to be able to find you again, whether or not you are on the phone with them. A website is crucial to your business, which leads us to our next marketing activity.

4. Search Engine Marketing

Make sure your business has a website, but beyond that, make sure it’s easy to read and to use. The more accessible and readable it is, the more likely potential customers are to use it and keep using it. This probably sounds obvious, doesn’t it? Once you have a website, you want people to find it immediately. You need your site to end up on the first page of Google searches because most people only check out the first few results. Search engine marketing is a marketing strategy to get you on that first page. Making your website as slick as possible, and including all of the words and phrases that people are likely to search for, will help lead them directly to your site.

If people haven’t heard of you through email or phone calls yet, how will they know your business website exists? I’m glad you asked.

5. Ad Spending

Ads are an essential marketing activity. There are a lot of different places on the Internet to place ads for your business, but the best are usually the big social media sites as well as Google. Make a budget for ads if you don’t already have one, or increase your ads budget. The more people see ads, the more people click through on them, and the more money you make in sales. Raising awareness of your business is essential. Ads are a great way to do it, and worth the money you’ll spend on them.

Speaking of ads, it’s easier than ever to track interest in your business and market ads directly to those interested.

6. Facebook Re-marketing Campaign

You know how it seems like sometimes you’re just thinking about a product and then you magically see an ad for it on your Facebook? Here’s how to do it for your business. Through Facebook, you can help your ads “follow” interested customers. If you put a Facebook tracking pixel on your website, once a customer visits and then leaves your website, your ads will show up again for them once they visit Facebook. This helps them remember that they were considering your products or services, and might inspire them to purchase later on. Remember, awareness, awareness, awareness. If a customer needs what you are offering, you want them to know about you and remember you. Facebook re-marketing (or re-targeting) helps them do that.

We have discussed a list of strong marketing activities that will accumulate results for your business. Some of these strategies might seem intimidating. If you need help with marketing for your business, we are here to help!

Connie Kroskin Consulting is a Branding and Marketing Strategy Firm that helps start-ups, entrepreneurs, small and medium-sized businesses get awesome marketing results with proven strategic brand positioning and marketing solutions. Our major focus is on creating engagement, building relationships, and driving inbound marketing results. Our philosophy is Get Strategic and Get Results! Get started with a complimentary 30-minute strategy session.

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I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

Cass Erickson, writingfortheworkplace.com

Connie Kroskin Consulting

2018-09-26T14:19:15+00:00

Cass Erickson, writingfortheworkplace.com

I highly recommend working with Connie. She helped me put a new Web site together and is a delight to work with -- kind and professional -- and smart and savvy. Both her Web site and marketing expertise were invaluable and I learned a lot. Connie also works faster than the speed of light! With just a few simple instructions, she was off and running! I look forward to working with her again on future projects.

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

Neil Blanchard, President at ProfitPros

Connie Kroskin Consulting

2018-06-20T21:10:08+00:00

Neil Blanchard, President at ProfitPros

“I have used several marketing specialists and have found Connie to be the best prepared to truly help me meet my goals. She is a great listener and knows the right questions to ask for a better end result. She is very efficient and delivers as promised. I would recommend anyone with marketing questions or plans to discuss it with Connie before you make that decision."

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

Carolyn Manhatton, Excelsior Paint & Design

Connie Kroskin Consulting

2018-06-20T21:11:12+00:00

Carolyn Manhatton, Excelsior Paint & Design

“Connie did a wonderful job of listening and understanding my business in order to come up with marketing ideas. She is spot on about where and how to spend marketing money! She is a pleasure to work with.”

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

John Sligh, small business owner

Connie Kroskin Consulting

2018-06-20T21:13:19+00:00

John Sligh, small business owner

“Connie worked with me on my personal branding. She’s a great listener and is able to take what you say and make the final product a reflection of your personality. She is insightful and gives you several ideas to work from when developing your brand. Connie is willing to make revisions based on give and take. I highly recommend her.”

https://conniekroskin.com/testimonials/i-highly-recommend-her/

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

Tara Schmakel, The Once Timid Networker

Connie Kroskin Consulting

2018-06-20T21:14:19+00:00

Tara Schmakel, The Once Timid Networker

“Connie IS my Branding Consultant. She has helped me with everything from concept to implementation. I now feel that everything about my branding represents me as a business owner, and also as a person. I am delighted with all we’ve done together and continue to think of ways Connie can help me market my business. 5 Gold Sparkly Stars for Connie!! Thank you for everything!”

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

Lee Snyder, On-Demand Productions

Connie Kroskin Consulting

2018-06-20T21:19:05+00:00

Lee Snyder, On-Demand Productions

“Connie has the unique ability to combine creativity with purpose. Her vision is clearly designed around delivering tangible results, not simply making great graphics. I highly recommend Connie for your next marketing communications project.”

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

Kimberly Peters, Wolters Kluwer Financial Services

Connie Kroskin Consulting

2018-06-20T21:20:11+00:00

Kimberly Peters, Wolters Kluwer Financial Services

“Connie was a key reason for our success on creative campaigns in a vastly and quickly changing environment. She kept us on track. Without her skills and management we would have been at risk on our successful outcomes.”

"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

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Connie Kroskin Consulting

2018-06-20T21:22:28+00:00

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"Connie was one of the best Art Director’s I worked with. Connie was able to pull together projects with an innovative and strategic balance. She was very detailed and engaged every step of the way and could provide thoughtful and creative solutions that were above the level expected. I would love the chance to work with Connie again.”

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

Mary Muelken, Art Director, RPM Connect

Connie Kroskin Consulting

2018-06-20T21:23:57+00:00

Mary Muelken, Art Director, RPM Connect

“Connie has great leadership and decision-making capabilities, manages multiple projects on tight deadlines and delivers insightful & creative solutions to the projects under her direction. It would be a pleasure to work with her again.”

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing.

“I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

Connie Kroskin Consulting

2018-06-20T21:02:08+00:00

Kristin Campbell, Owner at Organized Homes & Staging by Kristin, LLC

“I worked with Connie on a couple of different projects for my business. She helped me to package my services of Home Staging, Design and Organizing. I had been struggling with how to do so on my own, and she really was able to bring good suggestions and clarity about how to effectively explain my packages in writing. “I also hired Connie to create my Newsletter template and train me on MailChimp, so that I could easily create my monthly Newsletters. This is something I had put off for about three years, and within a week, she had it complete! This has probably been the most effective sales tool I currently have and am so happy that Connie helped me to get the ball rolling!”

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals.

I highly recommend Connie for all of your Marketing Strategy needs.

Mark Patun

Connie Kroskin Consulting

2018-07-14T15:15:23+00:00

Mark Patun

I have had the privilege of working with Connie for the last month. Connie is very organized and professional. Connie is a great listener, she has asked for my input and then has put together a very strong marketing plan to help achieve my sales goals. I highly recommend Connie for all of your Marketing Strategy needs.

https://conniekroskin.com/testimonials/very-strong-marketing-plan/

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

Anne Pryor, LinkedIn Trainer

Connie Kroskin Consulting

2018-06-20T21:27:26+00:00

Anne Pryor, LinkedIn Trainer

"Connie understands how to help tap into creativity. She helps individuals and businesses find a new way to attract the customers or ideas that you desire. I experienced her 12-month creativity workshop and after one session it was transformative. I highly recommend that you get in touch with her for your marketing, creative or inspiration needs."

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me.

She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base.

We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

Meg Miller, Owner and Founder of Critical Next Step

Connie Kroskin Consulting

2018-06-20T20:59:23+00:00

Meg Miller, Owner and Founder of Critical Next Step

“I’ve been working with Connie Kroskin for the better part of a year. She has revamped my website, redesigned my business cards, created a brochure and other handouts to give to my prospective and current clients. As a solopreneur, she created a comprehensive package of design, structure, and direction that symbolizes both my business and me. She has provided a beautifully crafted visual design for my business and brand. Her one on one sessions has helped me tremendously in refining my focus with a stronger ‘Call to Action’. Her warmth, expertise, and creativity have increased the visibility of my business, which in turn increased my customer base. We continue to add more intellectual collateral to my product base as I work with my clients. I appreciate her depth of knowledge and proficiency of crafting a finely tuned marketing strategy for me to follow. Working with Connie is a huge yahoo for any business owner. Take advantage of her complimentary consultation, you will thank the heavens for having the opportunity to work with a well-seasoned and savvy marketing professional.”

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

KimAileen White, Career Strategist

Connie Kroskin Consulting

2018-06-20T21:04:45+00:00

KimAileen White, Career Strategist

“When it comes to understanding branding and “how” to market your product, service, or personal capabilities, Connie engages her reservoir of extensive experience and knowledge to develop challenging, effective scenarios for new product ideas and ongoing marketplace demands. Her creative approach to developing and implementing marketing strategies and effective communications, results in unique, powerful messages that not only produce amazing results, but often surpass expectations.”

https://conniekroskin.com/testimonials/surpass-expectations/

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress.

“Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets.

“The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

Elaine Garley, Founder of Animal Bridges

Connie Kroskin Consulting

2018-06-20T21:03:19+00:00

Elaine Garley, Founder of Animal Bridges

“Before I meet Connie I was a DIY business person for 6 years. I realized I needed help to move my business to the next level. I kept tweaking what I had done in the past and wasn’t happy with the look or what I was conveying. I spent too much time spinning my wheels with little progress. “Then I met Connie. She understood my business and created a thorough Marketing Plan with suggestions for getting my marketing to work. She reinforced what I was doing right. She found my unique qualities and branded my business Animal Bridges, to fit my perfect clients. Now I am always ready to communicate how I can help people with their pets. “The culmination of all our work is a wonderful brand, marketing tools and website that says it all. Thank you, Connie, for your insight, understanding, and letting me be me!"

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

Steve Goldman, small business owner

Connie Kroskin Consulting

2018-06-20T21:08:14+00:00

Steve Goldman, small business owner

“Connie is truly amazing. You truly don’t know, what you don’t know. Extremely worth the time and investment. Carpe Diem and set a time to meet with Connie.”

https://conniekroskin.com/testimonials/connie-is-truly-amazing/

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

Kathy Swanson, Sr. Account Director

Connie Kroskin Consulting

2018-06-20T21:15:30+00:00

Kathy Swanson, Sr. Account Director

“I have been fortunate enough to work with Connie over the past several years on several digital online strategies. She is a gifted visionary who constantly guides and inspires the people around her. She is always ready to solve problems and does so by drawing from her breadth of experience to approach projects, challenges, and opportunities in a mature and thoughtful way. Connie is a huge talent to have on any team. She excels at communication, collaboration, and strategic development of the creative process. Any business would be very lucky to have her consultation services.”

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”

Warren King, Natural Healer

Connie Kroskin Consulting

2018-06-20T21:16:58+00:00

Warren King, Natural Healer

“All I can say is that my business was slow and I didn’t know what to do. Connie assessed my business, had me do a rebranding with a new image, had me do an open house and do regular newsletters. Since then I have been busy. So for very little cost I have at least doubled my business. I’d recommend her to anyone who is ready to make important changes. And she is a delightful person to work with.”