In parsing these trends, I’d ask you to refrain from calling buzzword bingo and instead focus on the commonalities among sport sponsorship, integrated commerce, closed ecosystems, and actionable insights.

Essentially it all comes down to connecting brands and people in novel ways. And isn’t that what marketing is all about at its core? Now seems an especially good time to return to that timeless truism.

Meanwhile, if you’re still hung up on bingo, I’d encourage you to download a board from the 4C Virtual Meeting Bingo created by our QA Engineer Tom Marshall and use it on your next videoconference.

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And if you’re hung up on headline mashups, check out what bots and other bad actors did to CNBC Meg Graham’s article on how plagiarized sites generate ad revenue.