Stay Updated!

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 51 other followers

The Social Media Trainer

I'm Justin Cofield, and these are my thoughts on how to use Social Media as a tool in our business.

Running an effective office in the New Era of Vector Marketing will take a different kind of skill set than was required in the past. The best leaders in Vector are the best at engaging people in a meaningful way at the individual level. They understand that each person in their office, from Recruiting Assistants to Sales Reps to Sales Managers, needs to be treated and respected as individuals. No role in the office is a small role.

In the New Era, we need to become as effective at engaging people online as we have been offline for the past 30 years.

Currently Reading

Why to Include Your Office Address in Your Fan Page and in Google Places

Sometimes I think about what kinds of stories I’m going to tell my grandchildren, which leads me to then consider leaving the comfort of the Shire for own personal quest into Mordor so I can actually have a good story to tell them. With what’s been happening lately surrounding online privacy leads me to believe that the stories I’m going to tell my grandkids will start out along the lines of, “When I was your age, we had something called privacy…”

If you didn’t know, Google uses your IP address when you search so that it will, in its ‘all seeing eyes’, give you the most relevant search results based on your search location. Next time you’re on Google, look off to the left and you’ll see something like this: –>

I understand why they’re trying to make things more convenient for searchers, but as Nobel Laureate, Milton Friedman, once observed:

“Concentrated power is not rendered harmless by the good intentions of those who created it.”

But I digress.

The real question lies in, for better or for worse, how can we use this tool get more visibility for content (i.e. websites, blog posts, articles, Facebook fan pages, etc.) we influence? By embracing this knowledge of how Google is running search, we can add another source of content we influence that will be prominently displayed in Google search results.

The Google Map shows the location of the office, which makes it easier for people to find.

The fourth result down is the address that creates the map, through Google Places.

When the address is clicked on, a new window opens that shows a bit more information about the office as it’s represented in Google Places:

You can add pictures of your office so people can see what it looks like from the outside, ask your current reps to write reviews about their experience. Before you start trying to create this on your own, check your emails for a message from Fred sent at the end of January that explains how we will get a Google Place up and running for your office:

Why spend the time to do this?

Because it creates a site (your office’s Google Place profile) that ranks high in Google search that you can directly influence. You want your content to be in front of people when they search for Vector Marketing from an IP address in your territory.