Why the soft-sell approach to ad blocking doesn’t work

by Lucia Moses

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and the U.K.’s Channel 4 are trying to counter the rise of ad blocking by appealing to their readers’ better instincts or blocking access to content altogether.Read the full article