Netflix Snaps Up DVD.com Domain

Following its failure to separate its DVD and streaming businesses with its loud and unpopular Qwikster rebranding effort, Netflix has taken subtler tactics to segregate its two types of customers: buying up the domain DVD.com.

Domain Name Wire noticed the registration information had changed on the domain, and a spokesperson has confirmed that Netflix indeed snatched up the URL. "Netflix cares about keeping DVD healthy, and this is just one small investment in keeping DVD healthy," a spokesperson told Domain Name Wire. From the looks of the name and the sounds of that comment, Netflix will do something DVD-related, possibly create a whole new site, with the URL.