It was widley reagarded as one of the least successful of the modern games. The problem of massive traffic congestion made travel between venues difficult. There were complaints at how omnipresent the advertising was, with Coca-Cola especially being marketed on every available surface. Also during the games, the Centennial Olympic Park bombing took place on July 27, 1996 killing Alice Hawthorne and wounded 111 others, and causing the death of Melih Uzunyol by heart attack. In his closing speech Juan Antonio Samaranch, head of the IOC, for the first time did not describe the games as being the best ever.