SintecMedia to showcase new addition to OnAir family at NAB2008

February 20, 2008

At NAB2008, SintecMedia will showcase a new addition to its OnAir family, the Addressable Content Tools (ACT). These technologies provide new tools for networks as well as cable, satellite and telecom operators to compete and generate new revenue streams in the increasing world of interactive and personalized media.

OnAir's enhanced TV module, eTV, enables the management of telescoping — the marriage of long-form advertising messages with traditional 30-second commercials. When a traditional commercial is displayed on-screen, the viewer has the option of using the remote to display the long-form commercial, providing additional information about the product.