Northern Michigan University, located in Marquette, Michigan, is a dynamic four-year, public, comprehensive university that has grown its reputation based on its award-winning leadership programs, cutting-edge technology initiatives and nationally recognized academic programs. Northern has a population of about 9,000 undergraduate and graduate students.

Ask a few Northern students what drew them to our university and you will get a variety of answers. That's because there is no single thing that make students want to go to Northern; it is ALL the things that we do here. Northern is big enough to offer a wide variety of academic programs but is also small enough that every time you walk across campus, you'll probably wave "hi" to someone you know.

Curiosity is the raw ingredient of knowledge. It causes us to ask questions, to seek answers, to learn. At Northern Michigan University, natural curiosity and intellectual challenge meet in stimulating classes grounded in the liberal arts. So wherever your curiosity leads you, you can count on the support you need to take the next step, ask the next question, propose the next hypothesis.

The mission of the Northern Michigan University Department of Intercollegiate Athletics, Recreational Sports and the United States Olympic Training Site is to create an environment that promotes academic excellence, interpersonal growth and social development; embraces diversity; teaches lifetime leisure skills; fosters spirit and tradition; and builds a lifelong connection to NMU.

Yes, you'll attend your classes, but what else will you be doing as a student at Northern? There's so much stuff to choose from. There's a student organization or club – almost 300 at last count-- for just about every interest. If you're into investigating the paranormal, anime or improv comedy, there's a group. Cheer on your fellow Wildcats at a hockey game or volleyball match. Join a competitive club sport or an intramural team. The sky is the limit.

Courses

Course Description

MKT 470 E-Commerce and Marketing

4 cr.

Offered: Contact department for information

Prerequisite: MKT 230, junior standing or instructor’s permission.

As e-commerce continues to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in an e-commerce environment will be developed.