Every jeweler knows the "4 C's" but one innovative online diamond retailer is making waves with the "4 P's"- a branded diamond initiative that combines process and performance with a pedigree and a promise.

New York based online jewelry retailer B2C Jewels announces the Diamond Blueprint, an innovative new feature to its website that has the potential to revolutionize the way consumers shop for diamonds online.

B2CJewels.com Reaches Wider Market
with E-Commerce Site

The Wall Street Journal explores online business of B2CJewels.com as the company
caters to a growing retail audience.

The Record Interviews Yomesh Shah on Benefits of Shopping Online

In an interview with The Record, NJ’s leading news paper, Yomesh Shah, President,
B2CJewels.com, discusses the bright future of online business and the benefits of
shopping online for diamonds.

Charm Bracelets from B2CJewels.com
Highlighted in Redbook Magazine

When it comes to starting the New Year right, Redbook magazine highlights B2CJewels.com’s
14K yellow gold charm bracelet.

Modern Bride Magazine Features Diamond Jewelry from B2CJewels.com

Modern Bride magazine features bridal jewelry from B2CJewels.com on the cover page
of its February/March 2009 issue.

New York based online jewelry retailer B2C
Jewels announces the Diamond Blueprint,
an innovative new feature to its website that has the potential to revolutionize the way consumers shop for diamonds online.

Many online jewelers offer lab certified diamonds. Some may even provide
a digital image. B2C Jewels takes the concept of diamond information as a sales tool further than any other online jeweler by offering the new Diamond Blueprint. The Diamond Blueprint includes independent lab certification, a detailed diagram of the diamond's
proportions, a "hearts and arrows" image to demonstrate symmetry, spectral images so customers can determine a diamond's light play and optical performance, as well as a high resolution digital photograph of the actual diamond that reveals microscopic clarity
characteristics.

Leveraging their position as diamond manufacturers and wholesalers,
B2C Jewels employs a cache of sophisticated gemological services including lab certificates, Ideal-Scope and ASET imagery, and more to paint a complete picture of an individual diamond for the consumer to peruse prior to purchasing.

In the initial launch, many diamonds available for purchase on the B2C
Jewels website will be accompanied by a Diamond Blueprint. In the weeks to follow, this service will grow to include detailed Diamond Blueprints for thousands of individual diamonds.

About B2C Jewels

B2C Jewels, established on the unique idea of making online
purchase of jewelry easier, has grown to become one of the largest and most respected online jewelry stores. It is backed by a family which has been in the diamond industry as renowned manufacturers and wholesalers for the past 20 years. B2C Jewels takes pride
in offering hassle-free online shopping with all the benefits of a traditional retailer.

B2C Jewels Announces "Perfection": The New Leading Edge in Branded Diamonds

New BRANDED DIAMOND CUT introduces the "4 P's"

New York, NY - June 11, 2014 -

Every jeweler knows the "4 C's" but one innovative online diamond retailer is making waves with the "4 P's"- a branded diamond initiative that combines process
and performance
with a pedigree and a promise.

B2C Jewels is rapidly becoming a leader in the online retail diamond landscape. Keeping abreast of competitors is paramount and B2C Jewels is rising to the challenge with an exciting combination of advanced technology accompanying its new "Perfection" branded diamond cut, scheduled to roll out June 11th 2014 via their popular online retail site,www.b2cjewels.com.

Each "Perfection" cut diamond is supported by a suite of scientific images that demonstrate the performance, precision, and pedigree of the cut. Each potential customer is able to view an array of data including an American Gem Society ASET™ image, a Holloway Ideal-Scope™ image, as well as hearts and arrows optical symmetry images. Each "Perfection" cut branded diamond is within the top 1% of the optimum diamond proportion allowances as defined by Marcel Tolkowski, the mathematician who created the benchmark for diamond cutting for optimum brilliance, fire, and scintillation.

The advantages of the "Perfection" cut branded diamond include superior diamond performance, maximum reflected and refracted light return, and diamonds that appear larger than others of similar carat weight. B2C Jewels is making the advantage of "Perfection" cut diamonds easy to see. Customers can view all of the performance data from any location on their device of choice. Marketed as the diamond of choice for that perfect person, the new "Perfection" branded diamond is certain to gain notice.

About B2C Jewels

B2C Jewels, established on the unique idea of making online
purchase of jewelry easier, has grown to become one of the largest and most respected online jewelry stores. It is backed by a family which has been in the diamond industry as renowned manufacturers and wholesalers for the past 20 years. B2C Jewels takes pride
in offering hassle-free online shopping with all the benefits of a traditional retailer.