HASHTAGS

There are many kinds of tags to keep track of. On Instagram, their primary function is to link out from a post to a Feed or to Stories, and to add an extra layer of information to the post.

You can add up to 30 hashtags to a post in the Feed.​

Provided that the profile is public, the photo will then end up on the aggregated feed of the hashtags used, which are also searchable.

If your post engages many other users, it may even end up among the nine top posts that appear at the top of a search for the tag.

You can follow a hashtag in the same way as you follow a profile, which means that you can get posts under this hashtag in your Feed.

As the follower of a hashtag, you can mark that you want less of this kind of post. This is worth considering when you are the one creating the posts.

It is possible to share posts by sending them as DM – or by tagging people you want to see the post in the comments field. A lot of name tags in comments is not a bad thing, but it may be worth taking a look at where they are shared and why.​

If you geotag your posts, they will become part of the location’s Feed.

Using a tag can help you reach your audience. Looking at what is published under a tag can help you to understand it.

WHICH HASHTAGS SHOULD YOU USE? ​

There is a whole science to this but in general we can say: Not too many. Not too commonplace. Not too rare. They should describe and be relevant to Swedish Radio, your account, your content and your audience.

The social media guide is empowered by Sveriges Radio. Sveriges Radio is a non-commercial, independent public service radio broadcaster. The headquarters are based in Stockholm, and the company has 25 local radio stations across the nation. SR report on Sweden and swedish news in six languages every weekday: arabic, english, kurdish (kurmanji and sorani), persian (farsi and dari), somali and swedish. Sveriges Radio also provides content in finnish, meänkieli, sápmi and romani chib. All departments and editorial rooms are represented in social media, and SR has main accounts on Facebook, Instagram and Twitter.