SOE can't stand the subscription model heat, so it's getting out of the kitchen

Sony Online Entertainment announced today that DC Universe Online will go free-to-play in October on both the Playstation 3 and PC. Good news for skinny wallets everywhere. There will be three levels of access to the game:

Free: Will gives players access to all the current DC Universe Online gameplay and the ability to create two characters. Free level players will also be able to purchase DLC and additional character slots, powers and other stuff via the infamous MICROTRANSACTION - DUN dun dun!

Premium: Gives any player that spends at least five dollars (via subscription fees or in-game item purchases) access to all the benefits available to Free level players plus extra character slots, extra inventory slots, and a higher cash limit. Downloadable adventure packs can also be purchased, along with even more character slots.

Legendary: Will be available for a $14.99 USD monthly fee and includes all DLC packs for free, 15(!) character slots, 80+ inventory slots, the ability to form leagues of any size, and many other benefits.

DC UNIVERSE ONLINE GOES FREE-TO-PLAY IN OCTOBER FOR PLAYSTATION®3 SYSTEM AND PC

Sony Online Entertainment Announces Three Access Levels for Popular Superhero Online Action Game

SAN DIEGO - Sept. 19, 2011 - Sony Online Entertainment LLC (SOE) today announced a new free-to-play business model for its popular massively multiplayer online (MMO) game DC Universe Online (DCUO) - where players have the freedom to become legendary, fighting alongside DC Comics icons like Superman, Batman and The Joker in an ever-evolving online action adventure that has seen players log more than 42 million hours of super-powered gameplay action since its launch earlier this year.

Beginning late October, players will be able to download and access DCUO for free on both the PlayStation®3 computer entertainment system and PC. As part of this transition, SOE is introducing three new access levels to the game: Free, Premium and Legendary. All three levels will provide access to open world gameplay and missions, general game updates and fixes to the game, with each level offering different game options and benefits.

"When we launched DC Universe Online, we introduced a very different brand of massive online game driven by fast action combat to PC and PS3™ gamers and with that, we discovered a new type of online gamer," said John Smedley, President, Sony Online Entertainment. "We've listened to our community, and we've determined that the free-to-play model is the best fit for DC Universe Online."

Smedley added, "Our philosophy embraces learning from our experience and as a pioneer in the free-to-play space with proven successful games like Free Realms and Clone Wars Adventures, we believe this new model will expand the DCUO experience and offer more options that cater to every type of player so they can play the game in a way that fits them."

All three levels provide access to the current game, but allow differing tiers of convenience and flexibility. The levels are:

Free: New players will now have access to the current gameplay in DC Universe Online (including Gotham City, Metropolis, and all current raids and alerts), with the ability to create two characters, join a league and many other benefits. Free level players will be able to purchase downloadable game packs/updates, additional character slots, powers and more through microtransactions.

Premium: Any player who has spent at least $5 USD (including former paid subscribers and new players who have purchased $5 of in-game items) will qualify for the Premium access level. Premium level players will have more benefits available to them than the Free level player, including additional character slots, additional inventory slots, and higher cash limits. Downloadable adventure packs, additional character slots, and more can be purchased in-game.

Legendary: Maximum features and benefits are included at this level. Loaded with enhanced additional features, Legendary access will be available for a $14.99 USD monthly fee and includes all DLC packs at no cost, more than 15 character slots, more than 80 inventory slots, the ability to form unrestricted-sized leagues, and many other benefits.

DC Universe Online combines immersive environments and fascinating story arcs with fast-paced, physics-based combat, allowing players to pick up buses and other objects in the environment, fly into the air and throw them at enemies; run up the sides of buildings to engage in melee brawls while shooting flames of fire from their hands; or cling to the side of buildings while using a grappling hook to pull flying opponents out of the sky - all while fighting alongside or against the legendary characters of DC Comics and charting their own path to legendary.

About DC Universe Online
Lex Luthor has traveled back through time with news of a dire future: While the heroes and villains spent years battling amongst themselves, Brainiac has been feeding on their powers, building strength to return to Earth and destroy humanity. To change the future, Lex has come back to set off a device that bestows super powers to thousands of every-day citizens and give humanity a fighting chance. Can Brainiac be stopped, or is this another nefarious Lex Luthor plot?

For the first time, players and fans will be able to enter the DC Universe as an active force for good or evil. A massively multiplayer experience, DC Universe Online delivers unparalleled high-energy, physics-powered combat that brings the player's extraordinary powers to life.

DC Universe Online was created in the artistic vision of legendary comic book artist Jim Lee, and set within a world created by famous DC writers including Geoff Johns and Marv Wolfman.

Rated T for Teen with Mild Blood, Mild Language, Mild Suggestive Themes and Violence, DC Universe Online is available for PC and PlayStation®3 computer entertainment system. DCUO Legendary access will be available for a $14.99 monthly fee. For players of the PC version of the game, Legendary access to DCUO is included in the all-in-one SOE All Access subscription.

About SOE
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games. Best known for its blockbuster hits and franchises, including EverQuest®, EverQuest® II, Champions of Norrath®, PlanetSide®, Free Realms®, Clone Wars Adventures™ and DC Universe Online™, SOE creates, develops and provides compelling online entertainment for a variety of platforms. SOE is building on its proven legacy and pioneering the future of online worlds through creative development and inspired gameplay design for audiences of all ages. To learn more, visit www.soe.com.

SOE, the SOE logo, EverQuest, Champions of Norrath, PlanetSide and Free Realms are registered trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners. All rights reserved.

About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.

About DC Entertainment
DC Entertainment, home to iconic brands DC Comics (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is the largest English-language publisher of comics in the world.