This image was lost some time after publication, but you can still view it here.

This one is for you, ladies (or purse-carrying men). The cellphone is placed within a small pocket inside the purse, upon receiving a phone call (via ringing or vibrating) the purse will recognize it and begin flashing its red LED and vibrating itself to ensure that you don't miss that call from your long lost lover. AVING is calling this the weirdest product of the year, but besides the ugliness, it seems pretty convenient and useful.