Which software would you suggest I use for designing city plans? The result needs to be an image (jpeg) so georeferencing is not necessary. I have options like ArcGIS, AdobeInDesign, Adobe Illustrator. I don't know which software is the best for maps like these in example:

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I would suggest a combination of programs. Your existing data is most likely in either shapefiles or autocad files so you can use those as a base. One option is to export those files to an Adobe Illustrator file (AI) which is then used to create good looking graphics. For the effect on the buildings, use 'drop shadow' in AI; it works great.