We’re all hooked on social media. It generates discussion and interaction in the brew room and it’s a great way to build your brand and engage customers. But in paying so much attention to social media, we tend to forget the power of email.

Look around, you have competitors, whatever your business offers. But chances are your competition doesn’t have an email strategy. That’s an opportunity! And here are six reasons why email should be a key component of your digital marketing campaign.

You run a small business and you have great social skills. So opening a Facebook page should be easy and bring you a lot of leads, right? And you should be able to convert those two likes into two sales, right? So why is Facebook not working for you?