4.10.14

Recent Work by Mike Piscitelli: Tweeds, Eastpak, and Pampero

Mike Piscitelli's recent campaigns run the gamut from men's underwear to Venezuelan rum, each showcasing his propensity for capturing the right – and oftentimes unexpected – moment. For Tweeds, a men's underwear brand co-founded by young pro-surfer Kolohe Andino, Piscitelli captured the athlete at "his mom and dad's house with a girl in a bikini [which] is always going to end up fun," he said.

Shot rain or shine in Los Angeles, Piscitelli's Eastpak ads illustrate the durability of the "Built to Resist" bags. Plus, the photographer did double duty for the global relaunch of Pampero rum – making pictures and directing commercials. Playing off of the company's start-up story of two friends passionate about rum-making who eventually distilled the South American favorite, Piscitelli created a series of inspiring action-packed frames.