It’s true that there is still great value in the written word — people do still consume articles, branded or not. But in the scheme of your brand’s content strategy, it would be a missed opportunity to not include some visual content as a part of the mix. Whether that content is video, slide shows, GIFs, infographics or memes all depends on the story you’re trying to tell about your product. Make sure the format fits the story instead of the other way around.