Search engine optimization relies in large part on relevant content and authoritative links from other sites. As the search engines develop ever-more stringent algorithms around relevance and authority, it becomes harder to acquire links that will actually matter to your site’s SEO efforts. Fortunately, your business is likely already doing some things that can be tweaked to encourage sites to link to your site for SEO benefit.

These days, links need to be earned organically from relevant and authoritative sites rather than built or submitted as they could be even five years ago. The best links will come from sites that manufacture, write about, or sell the same types of products that your ecommerce site sells. In addition….