About a year and a half ago Jennie Rubinshteyn and Yaroslav Faybishenko's 1-year-old daughter was crying in the back seat of their car. "I was being paranoid. I couldn't stop asking myself and my husband, 'What is in her diaper? What's in her diaper?" Rubinshteyn, 35, told ABC News. Faybishenko responded, "Data is her diaper. Urine is full of so much health information."