If you pee on this IKEA ad, and you're pregnant, you get a discount on a crib

Author:
Meilin Tompkins

Published:
1:48 PM EST January 10, 2018

This is quite possibly the strangest ad we've seen to date.

According to Dailymail, Swedish agency Åkestam Holst came up with the unusual promotion, which urges women to urinate on it in order to reveal a discount code. According to reports, the ad works similar to an at-home-pregnancy test.