Infinity

CHALLENGE

Our challenge was conceptualize an identity and a theme for a Real Estate Pre-sale campaign that revised the industry standards. With multiple perspectives from team members, we were able to finalize a theme that resonated with the key members of the development team.

IDEA

The idea for Infinity was to be timeless. An investment at Infinity would mean a more than one generation of families would be able to enjoy prosperity and peace of mind. The value driven quality of the homes as well as the unique location of the property further solidified this idea.

Color & material

Associating premium quality with a royal color scheme is how Infinity stood among other marketing noise. Gold being the timeless element coupled with royal purple was a nature balance with the perfect contrast needed to allow the brand carry the identity.

Royal Purple

PANTONE 2695

Satin Gold

PANTONE 871 C

Grey Pavement

The custom designed Infinity website featured wide range of detail information regarding project and the expected lifestyle. Website visitors would be able to interact with a customized map of the neighbourhood and imagine a perfect day living at their new home.

The marketing force behind the Infinity project enabled the project to be 60% sold under 15 days. The project was ultimately Sold Out in 8 months.