Wednesday, November 11, 2015

Facebook App Notify Pushes Publisher Content to Lock Screen | Re/code

"The million-dollar question, then, is why Facebook is building an app for this at all. The company already has News Feed for content discovery and 1.5 billion people who use Facebook every month. Why send people more notifications for the things that, in theory, they could get by following these publishers on Facebook anyway?

The thinking, according to Michael Cerda, product director at Facebook, is that mobile notifications are their own medium, separate from Facebook or any other news consumption platform.

“People have different ways they want to consume information,” Cerda told Re/code. “Search is one way. Social is another way. And we think push notifications might be yet another. We see that as an evolving medium and want to be a part of that.”"