ASC NEWS

2012 Canadian Code of Advertising Standards Revisions Now Available

Following member and public consultation, ASC’s Board of Directors recently approved
several minor amendments to the Canadian Code of Advertising Standards (Code). Details
of these changes were sent to members on January 24.
The 2012 Code is now available.

ASC’s 2011 Consumer Research

Last year, ASC commissioned the Gandalf Group to conduct research with Canadian and American adults to
understand consumer impressions of advertising and advertising standards. The surveys utilized similar
questionnaires to contrast opinion in the two countries, as well as an oversample in Quebec to identify
potential attitudinal differences between English and French Canadians.

Q4 Complaints Report 2011 Now Available

ASC will release its Ad Complaints Report – 2011 Year in Review by April. The Report provides information
about consumer complaints submitted to ASC in 2011 for review under the Canadian Code of Advertising
Standards (Code). Past Annual Ad Complaints Reports are available online.

WINTER 2012

SAVE THE DATE!

ASC's Annual General Meeting and Breakfast Program will be held in Toronto on May 3, 2012.

Advertising Standards Canada (ASC)
is the national not-for-profit advertising industry self-regulatory body committed to creating and maintaining community
confidence in advertising. ASC administers the Canadian Code of Advertising Standards, the principal instrument
of advertising self-regulation in Canada, and a national mechanism for accepting and responding to consumers’ complaints
about advertising. ASC members include leading advertisers, advertising agencies, media organizations and suppliers
to the advertising industry.