Privacy and Cookies

Effective and Last Updated: April 29, 2016

This website is owned and operated by Rudbeckia Winery LLC. We are committed to
protecting the privacy of our visitors while they interact with the content,
products and services on this site (the “Site”). This Privacy Policy applies
to the Site only. It does not apply to other websites to which we link.
Because we gather certain types of information about our users, we want you to
understand what information we collect about you, how we collect it, how that
information is used, and how you can control our disclosure of it. You agree that
your use of the Site signifies your assent to this Privacy Policy. If you do not
agree with this Privacy Policy, please do not use the Site.

1. Information Collected

We collect two types of information from you: i) information that you voluntarily provide to us
(e.g. through a voluntary registration process, sign-ups or emails); and ii)
information that is derived through automated tracking mechanisms:

Voluntary Registration Information

In order to fully access this Site, you must first complete the registration process,
during which we will collect personal information about you. The information will
include your name, address, and email address [include any additional information
that is required during registration]. We do not collect personally identifiable
information about you except when you specifically provide such information to us
on a voluntary basis.

By registering with us, you consent to the use and method of disclosure as described in this Privacy Policy.

Voluntary Information for Services and Features

We [also] collect personally identifiable information when you choose to use
certain other features of the Site, including: i) making purchases, ii) consenting to receive email or text messages about upcoming promotions or events,
iii) consenting to receive email, iv) participating in our forum,
iv) commenting on articles, and others. When you choose to use these additional
features, we require you to provide your "Contact Information" in
addition to other personal information that may be required to complete a
transaction such as your phone number, billing and shipping addresses and
credit card information. Occasionally, we may also request information such
as your shopping preferences and demographics which will help us better serve
you and our others users in the future.

Cookies

Our site uses "cookies" and other tracking technologies.
Cookies enable us to serve secure pages to our users without asking them to
sign in repeatedly. Most browsers allow you to control cookies, including
whether or not to accept them and how to remove them. If a user's system is
idle for a defined time, the cookie will expire, forcing the user to sign in
again to continue their session. This prevents unauthorized access to the user's
information while they are away from their computer.
You may set most browsers to notify you if you receive a cookie, or you may choose to
block cookies with your browser, but please note that if you choose to erase or block
your cookies, you will need to re-enter your original user ID and password to gain
access to certain parts of the Site.

2. How We Use Your Information

Rudbeckiafarm.com only uses your personal information for the original purposes it
was given. Your personal information will not be sold or otherwise transferred to
unaffiliated third parties without your approval at the time of collection.

Rudbeckiafarm.com will not disclose, use, give or
sell any personal
information to third parties for any purposes other than to our suppliers and
other third parties who need to know in order to deliver services on behalf of
Rudbeckiafarm.com unless required to do so by law.
Further,
Rudbeckiafarm.com reserves the right to contact
you regarding matters
relevant to the underlying service provided and/or the information collected.

Please note that personally identifiable information is used only to provide you with a
more enjoyable, convenient online experience and to help us identify and/or provide
information, products or services that may be of interest to you. We use your personally
identifiable information to support and enhance your use of the Site and its features,
including without limitation: fulfilling your order; providing customer service;
tracking email invitations you send; and otherwise supporting your use of the Site.

Rudbeckiafarm.com may use your personal information for target advertising toward
you based on things such as region, gender, interests, goals, habits, etc.

We may permit certain trusted third parties to track usage, analyze data such as the source address that a page request is coming from, your
IP address or domain name, the date and time of the page request, the referring Web site (if any) and other parameters in the URL. This is collected in
order to better understand our Web site usage, and enhance the performance of services to maintain and operate the Site and certain features on the Site.
We may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search
results and links and assist in fulfilling your orders.

Also, we may share personally identifiable or other information with our parent, subsidiaries, divisions, and affiliates.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger or sale (including any transfers
made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate
reorganization, stock sale or other change in control.

Rudbeckiafarm.com may disclose Contact Information in special cases where we have reason to believe that
disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our terms and conditions of
use or may be causing injury or interference with our rights, property, our customers or anyone who could be harmed by such activities.

You will receive notice when your personally identifiable information might be provided to any third party for any reason other than as set forth in this Privacy Policy, and you will have an opportunity to request that we not share such information.

We use non-identifying and aggregate information to better design our website and for business and administrative purposes. We may also use or share with third parties for any purpose aggregated data that contains no personally identifiable information.

3. How We Protect Your Information

We are committed to protecting the information we receive from you. We take appropriate security measures to protect your information against
unauthorized access to or unauthorized alteration, disclosure or destruction of data. To prevent unauthorized access, maintain data accuracy, and ensure
the correct use of information, we maintain appropriate physical, electronic, and managerial procedures to safeguard and secure the information and data stored on our system.
While no computer system is completely secure, we believe the measures we have implemented reduce the likelihood of security problems to a level appropriate to the type of data involved.

4. Accessing and Updating Your Personal Information and Preferences

We provide mechanisms for updating and correcting your personal information for many of our services. You may
modify or remove any of your personal information at any time by logging into your account and accessing features such as edit and account.

5. Email Choice/Opt-out

If any user who receives an email from the Site and would prefer not to receive
such communications in the future, [he or she] can do so by following the
instructions in the emails. In addition, you may send an email to
info@rudbeckiafarm.com. We will make commercially reasonable
efforts to implement your opt-out requests promptly, but you may still receive communications from us for up to ten
business days as we process your request.

6. Children's Privacy and Parental Controls

We do not solicit any personal information from children. If you are not 18 or older, you are not authorized to use the
Site. Parents should be aware that there are parental control tools available online that can be used to prevent children
from submitting information online without parental permission or from accessing material that is harmful to minors.

7. Disclaimer to Security

By consenting to the Terms and Conditions of the Site and hence the Privacy Policy, you consent that no data transmission
over the Internet is completely secure. We cannot guarantee or warrant the security of any information you provide
to us and you transmit such information to us at your own risk.

8. Notification of Changes

Rudbeckiafarm.com reserves the right to change this Privacy Policy from time to time at its sole discretion.
If at some point in the future, there is a change to our Privacy Policy, unless we obtain your express consent, such change will
only apply to information collected after the revised Privacy Policy took effect. Your continued use of the Site indicates your assent to the Privacy Policy as posted.