Rachel Roy says it's about bullying, not 'Becky' or Beyonce

Rachel Roy says she's not "Becky with the good hair" in Beyonce's new song "Sorry." (Jay L. Clendenin / Los Angeles Times)

Rachel Roy says she's not Beyonce's "Becky" -- but she isn't explaining that Sunday Instagram post where she echoed Queen B's new "Sorry" lyric about "Becky with the good hair," ostensibly a reference to Jay Z's alleged woman on the side.

"Good hair don't care, but we will take good lighting, for selfies, or self truths, always. Live in the light #nodramaqueens," Roy captioned a now-deleted picture of her with a friend that was posted shortly after "Lemonade" debuted on HBO and Beyonce released the album of the same name.

"My Instagram post was meant to be fun and lighthearted, it was misunderstood as something other than that," Roy, 42, said Tuesday in a statement obtained exclusively by People. "There is no validity to the idea that the song references me personally. There is no truth to the rumors."

The mother of two girls also brought up the issue of bullying and said she and her daughters had been targeted online in "a hurtful and scary manner, including physical threats."

Cyber-bullying, she said, was "the real issue here," and what the media should focus on.

Roy -- who started her fashion career as an intern at Rocawear, which was founded by Jay Z and Damon Dash, the latter of whom she would eventually marry and divorce -- made her Instagram private in response to the uproar.

She hasn't tweeted to her 425,000 followers since a note Sunday about respecting families and marriages, and her Facebook page now has lots of commentary about the "Becky" brouhaha, though by Tuesday the remarks had shifted to include some supportive sentiments as well as slams.

A representative for Roy did not respond immediately to The Times' request for comment.