Search Engine Marketing (SEM) plays an integral role across everything we do. From traditional channels such as television, radio and print to digital channels such as online display and video advertising, mobile phone marketing and social media, a search engine is often the final destination before a consumer enters your store, visits your website or picks up the phone to call your business.

At Fuor, SEM is integrated throughout the online media planning and buying function with these key features:

Relevant Resources

Research Briefs:

As marketers are constantly faced with technological innovations, it is important to understand how to utilize these marketing mediums in new and meaningful ways. This research brief highlights how new technologies, such as the iPad and augmented reality, can connect businesses with their consumers.

Research Briefs:

Advertisers are able to reach consumers with the most relevant information possible through behavioral targeting techniques that use "cookies". The misconception of what information is gathered through cookies and how it is then used by advertisers has resulted in government involvement. This research brief illuminates what personal information is collected from consumers and how it is used in behavioral targeting.