Transformers toy sales were helped by the theatrical release of Transformers: Age of Extinction earlier this year. Marvel toys included product related to the summer releases of Captain America: The Winter Soldier and Guardians of the Galaxy.

Total company revenue for the quarter rose 7 percent to $1.47 billion. Adjusted net earnings increased 9 percent to $187.8 million, said Hasbro, led by CEO Brian Goldner.

"Boys, fueled by Transformers and Marvel products, was the key driver in the quarter," said MKM Partners analyst Eric Handler.