Q&A With CEO of Klout, Microsoft’s Latest Big Investment

Microsoft has invested an undisclosed amount of money in Klout, a San Francisco-based start-up that measures social influence on sites like Twitter and Facebook.

It comes as part of a deal that now plugs Klout into Microsoft’s search engine, Bing, as part of its social search algorithm. Microsoft is still a few steps behind Google, which has its own social layer that plugs into a Google+ user account.

We caught up with CEO Joe Fernandez to find out just what this means for the four-year-old start-up.