The Story Behind the Brand

As long as the brothers can remember, they’ve always been fascinated by design. They grew up in a family manufacturing business, which really ignited their passion for design, engineering and invention.

From an early age, the brothers were designing and building products in a workshop at home and their passion for making things continued through their university years and into their early careers as product designers.

It All Started With A Chopping Board

Joseph Joseph started life relatively small with only a few products in its early collection.
This collection included a number of kitchen items but there was one product
that stood out; a simple glass chopping board. The functional, hygienic nature
of the chopping board shifted the brothers’ focus onto designing everyday products
with a core problem-solving approach.

They looked at other areas of the kitchen and soon found that the majority of
products out there simply weren’t performing as well as they should and so started
on a path to transform household essentials.

The brand has now grown to include innovative and functional products not only
for the kitchen but areas within waste management and cleaning tools.

Joseph Joseph Worldwide

From humble beginnings, the business has grown to become an award-winning international houseware brand sold in over 100 countries across the globe with offices in London, New York, Paris, Dusseldorf and Tokyo.

The whole Joseph Joseph team share the brothers’ enthusiasm for innovation and are passionate about bringing problem-solving products to as many households as possible.