Midas Interactive Entertainment Ltd.

Overview

In February 1999 Midas Interactive Entertainment Ltd. was founded in the United Kingdom as a subsidiary of the Netherlands-based video game publisher Midas Interactive Entertainment BV as a marketing and publishing company. The company was part of what was collectively called the MiDAS Interactive Entertainment Group.

Evidently the corporate structure of "the Group" changed in about 2001 when press releases reported it had been "newly formed" in the United Kingdom. Midas Interactive Entertainment Ltd. was listed as the new headquarters for the conglomerate and the publishing arm for the group.

Midas has become a well-known, worldwide publisher with hundreds of games in its repertoire. The company continues to publish games under its most lucrative brand, Pocket Price, and has introduced several additional brands in recent years.