Operators craft concepts, promos to elevate beer’s status

When times get tough, consumers choose the familiar, the pleasing and, of course, the affordable. That helps explain the prominence of beer-friendly concepts and promotions in restaurants today. More than a few operators, including some known for tony upscale cuisine and impressive wine lists, are building business with plainspoken but popular fare like great burgers, artisanal sausages and well-chosen craft brews. But it’s really not a surprise, considering the growing regard for ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now.We promise it will only take a few minutes!