Most inks used in offset printing are translucent therefore a translucent white ink would not cover a dark color. There is an opaque white ink that could be used but it often requires multiple applications to cover sufficiently and can bump up the cost of a project far too much for the majority of customers.

Additionally in order to insure the cleanest white possible requires considerable time on the part of the printshop spent cleaning the printing press to remove all traces of other ink colors that would muddy the white ink. In some applications opaque white ink is typically used as an undercoating before applying other inks on top.

SPECIALTY MARKETING DESIGNS THAT PRINTS A DIFFERENCE
At Unico Print Media, we create specialty designs and printings for our customer. With our in-depth industry experience and knowledge, customer can enjoy one stop deign->print->marketing experience that you cannot find elsewhere. Our unique product line up is effective and very affordable.