Rapha have launched their AW11 lookbook online for all to enjoy. Featuring luscious photo and video craftings from Ben Ingham, each of their ranges is presented in the stunning backdrop of the Alps, managing the impossible and further glamourising their products and eking out every last bit of desirability. Think of it as a kind of online carharrt brand book, something I used to absolutely love picking up a copy of. Head on over to http://lookbook.rapha.cc/to watch the films and see their newly launched products. Lots of new colourways too (a rather cute berry seems to feature this year, complimenting their nice blue teal-coloured material from last year. I particularly love the new womens range film featuring their new ladies rider Julie Krasniak. A name to watch for this cross season!