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Few channel partners have the people, money or time to run a marketing department, even though such an operation can result in greater recognition and higher revenue. Telarus Inc. aims to help its agents and VARs overcome those obstacles through a new pay-as-you-go initiative.

The company, which now calls itself a services distributor rather than a master agency, on Tuesday launched its Accelerated Marketing Program (AMP), powered by ClikCloud.

Telarus partners who already have a website may pay $99 to send a custom newsletter to clients once a month.

"The AMP program will give an identity to our partners' brands and will allow them to stay in front of their customers in a more strategic way," Austin Holverson, Telarus' marketing director, said in a press release.