Inside Blue Bell's New Distribution Center

While that's nice, what really makes the event cool is that from 11 a.m. to 6 p.m., visitors can take tours through the giant sub-zero freezer and leave with a bit of free Blue Bell ice cream.

It's part of an effort with the Tarrant Area Food Bank, which will also be entering visitors that donate $5 into a contest for one year's worth of Blue Bell. Donations go to the BackPacks for Kids project -- free ice cream goes to your gut.