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Fast food, quick quotes, quick drying cement, 1 hour pizza delivery, 45 minute oil changes and instant soup – these are just a few hallmarks of the “I want it now” mentality which permeates the planet. Rush hour is not named “take it easy hour”, “go slow hour” or “be safe and get there on time hour”. Everyone expects fast, faster, fastest, but this oftentimes leads to a watered-down, low quality result.

There is another approach, and it is called slow blogging.

There are those smart bloggers who look like sloths compared to the “one post per day” formula that most unsuccessful, small bloggers stick to. They practice slow blogging. This gives your readers time to really reflect upon and absorb the content you deliver. It also means more time for you to properly research, write, edit and produce a quality post.

If you spend 30 to 45 minutes a day, 5 days a week, creating 5 short blog posts, have you really given your readers your best effort? What if you took that same 2.5 to 4.0 hours and spent it creating a single, incredibly valuable, well-researched, problem-solving, evergreen resource for your audience? This is the slow blogging idea, spending more time writing a longer piece of content, and delivering a higher level of quality.