Thereâ€™s no smoke without Laphroaig

Thereâ€™s no smoke without Laphroaig

Laphroaig Live 2012 will be broadcast live from Germany, during this yearâ€™s Oktoberfest - the
Worldâ€™s largest fair! This celebration of Bavarian beer dates back to 1810, making it just 5
years older than Laphroaig itself.

Despite the very different end results, those familiar with the whisky making process will know
that prior to distillation, whisky is essentially beer. Weâ€™ll be exploring the similarities between
them, and sampling some local beer that has been matured in a Laphroaig Quarter Cask.

A traditional accompaniment of German sausages will act as the perfect companion for our
Laphroaig beer. These lucky sausages will also be given a Laphroaig infusion as weâ€™ll be
smoking them over wood chips taken from one of our barrels.

Known as the most richly flavoured of all scotch whiskies, Laphroaigâ€™s smoky profile comes
from the peat that we use to smoke our malt. Weâ€™ll be examining the influence that this special
smoky peat has on some of our most popular expressions, the Laphroaig 10 year old, the
beloved Laphroaig Quarter Cask and this yearâ€™s CÃ¡irdeas.

In comparison with our Islay peated malts, weâ€™ll also be tasting a Highland peated malt from
our sister distillery, Ardmore, and an Irish peated malt, Connemara, from our sister distillery in
Ireland. These three peated malts all have their own very different but distinct qualities and
weâ€™ll be exploring those with our whisky experts during the show.

As always, we will be joined by Laphroaig Distillery Manager, John Campbell. He will be
accompanied by master blender Robert Hicks, the revered Bernhard SchÃ¤fer, whisky writer
and Master of the Quaich and Pierre Thiebaut, founder of whisky fan site Connosr.com. A
studio audience of Friends of Laphroaig will join the tens of thousands of Laphroaig fans
Worldwide that tune in to our live show every year.

John Campbell, Robert Hicks, Bernhard SchÃ¤fer and Pierre Thiebaut join us live online at
www.laphroaig.com/live to take part in this live tasting session on Thursday 27 September 2012 at
21:00 CET (UK â€“ 8pm)