If you're going to do it, do it right ✋ #103

Steve Jobs: Oh, yeah, no we have wonderful arguments. Walt Mossberg: And do you win them all? Jobs: Oh no I wish I did. No, you see you can’t. If you want to hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to, you have to be run by ideas, not hierarchy

We have a lot of wonderful arguments at Etch. We challenge ideas, share what we think is important and sometimes, but not always - we agree on some things.

But Etch is unlike any other company I’ve worked in. Small groups of people doing amazing things with our partners.

Amazing different things. Nothing necessarily right or wrong, just different. It’s collaboration in action and it’s just the way I like it. If we weren’t trying new, different things and learning, we probably wouldn’t be where we are today.

Also, doing the right thing is sometimes doing something different to the status-quo.

There is often a big misconception that prototypes are finished products. Prototypes are tools to learn and advance ideas.

Lead UX designer at Etch Matt Jackson shares tips on not only making prototypes, but creating the right prototypes. “When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this often uncomfortable. But we still forge ahead.” 👍

Female-led businesses are more likely to have a mature diversity and inclusion strategy, and are less likely to run into hurdles with senior leadership, according to a survey.

With International Women’s Day yesterday, there’s been a great number of articles about women in web to choose from. I’ve put a tonne in social, but here’s one which looks at how female-led businesses could be leading the charge.

In a couple of weeks, My Wild Love and others are joining the Eroica South Africa event in Montagu. As a special tribute, My Wild Love have created some awesome designs that I’ll be sharing soon. They look beautiful!

The story behind this new landing page from Airbnb isn’t that remarkable, but the design is. It’s amazing how something so simple to use can be crafted from a restrictive pallette, good choices of typography, weighting and size and using photography and video to enhance the message. Good work!