Big ticket items…

If a guy decides to go out out on his own and start a plumbing company, he has to take any and all work he can find for a few years right? Yes, he does and it’ll slowly kill him.

If a young lady with a passion for baking decides to open a cupcake shop, she’ll have to bake and run the shop and sell a million cupcakes to survive right? Yes, and it’ll kill her.

Our plumber has a secret though. His wife works for a big company and pulls down a great salary. They live adjacent to two large, affluent neighborhoods. He decides to office from home and his only major expense is a wrapped work van. His specialty is large outdoor kitchens. He turns away ANY other business. He does one per month on average and is soon making more money than his wife and only has 12 clients a year to deal with and no employees…

Our baker-lady isn’t so fortunate on the joint salary front but she also has a secret weapon. She has a close friend who is also a good baker. She hires her to run the shop and is able to step away and hunt for wedding gigs. Big ones. She never sets foot in the shop and it only ever breaks even but it DOES provide a steady stream of wedding leads. She slowly builds a reputation as one of the premier, one-of-a-kind wedding cake designers. She charges a fortune and as she lives in a large city, she has no issue selling one per month on average.

It takes the same energy to sell a tray of cupcakes for an office party as it does to sell a wedding package but you can make 100x the revenue.