PRS Mobile Eye-Tracking

PRS pioneered the use of Eye-Tracking for consumer research nearly 40 years ago and continues to be at the forefront of its development today.

Applying our unique expertise, we’ve now developed a mobile system that brings our best-in-class technology to the store aisle. PRS Mobile Eye-Tracking is the ideal tool for uncovering Shopper Marketing issues and opportunities — enabling you to document actual shopping behavior and aisle navigation.

PRS Mobile Eye-Tracking is unobtrusive and easy to use. Additionally, our system overcomes the critical accuracy limitations of other mobile eye-trackers. With only a single calibration, respondents can go about shopping the aisle just as they would normally. PRS Mobile Eye-Tracking ensures that you see what shoppers see.

Whether for Point-of-Sale materials, product packaging at the store shelf, or category management, our system provides you with insights that go beyond recall or observation. PRS Mobile Eye-Tracking records everything shoppers see in the retail environment and how they interact with it.