In addition to the the ad campaign, Blumenthal called for raising awareness with criminal prosecutions.

“What ought to happen,” he said, “is a couple of these caregivers should spend some time behind bars. That would send a message. If caregivers spend time behind bars, for keeping their kids locked in a car in the middle of the summer, people will pay more attention. People will look before they lock.”

Nine times in recent weeks caregivers have left children in hot cars in Connecticut.