United debuts new livery

United Airlines has revealed its new aircraft livery, which will be rolled out across its fleet throughout the year.

The new paint job sees the airline’s signature globe logo remain on the tailfin but does away with the former gold colour in favour of a palette of three shades of blue – Rhapsody Blue, United Blue and Sky Blue.

The main body of the aircraft is white with gray on the lower half, while the wingtips will be painted blue. The carrier is also adding the ‘swoop’ seen on its current Dreamliner fleet to all aircraft. United’s name will appear larger on the aeroplane’s body along with its mission statement: “Connecting people. Uniting the world.”

United’s new livery was unveiled on a repainted Boeing 737-800. The carrier says this will be joined by a mix of narrowbody, widebody and regional aircraft throughout the year.

CEO Oscar Munoz said: “As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit. Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernised design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

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