Golf Course Marketing Plans

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One of the most popular games in the world is the game of golf. It is played leisurely and on a professional level. It attracts people from all different backgrounds, and it is a multibillion-dollar industry. People will invest in golf clubs, shoes, balls, and many other products so that they can play the game. They will also pay tens of thousands of dollars every year for the privilege of playing on different golf courses. Therefore, it is a lucrative business to get into if you are selling the products that they are purchasing.

Here are five golf marketing strategies that you can use if you would like to be successful this year with your golf business online. One strategy that isn’t talk about much is email marketing services to create more leads for your golf products or golf lessons business. Other than that use the list below for best results with your marketing.

Start With Keyword Research

Whether you are going to create a niche specific website that only sells golf clubs, or you are going to create a large store that sells virtually everything, you need to do your keyword research as soon as possible. This will give you the hundreds of keywords that you are going to target which can be based on keywords that people are searching for, and also specific product names. Additionally, you can target local keywords such as people that are purchasing products in a particular area. This research will help you make a quick list of keyword phrases to target, and then you will begin building your website.

Always Use Unique Content

As you begin to build your website, you are going to need to build one that has unique content on every page. This will make it possible for you to rank much easier because unique content can always rank faster than content that can be found elsewhere on the web. For each product, you will need to add to the existing description if you are an affiliate marketer, or use the descriptions provided by the vendors if you are selling the physical products. Although it will not be unique, it will stand out from all of the other websites that are simply copying what has already been written.

Adding Your Videos And Images

Every website that sells golfing products will have an image for every product that they sell. People need to see what they are buying. Whether you go to Amazon or one of the smaller websites where golfing supplies are sold, you need to have images for each product that you are selling. Videos are also necessary on some of the pages. It can be useful in two different ways. First of all, people can see themselves using the product that you are selling, and second, it’s going to help you rank those pages very quickly on the Internet.

Social Media Marketing

People that play golf are very social individuals. They like to interact with other people that are golfing if you can create a couple of Facebook pages where you can market your products to them, this could be a very lucrative way of generating business. If there are videos and images that people like that you are posting, leading them back to pages you have just created, they can share these with people that are following them. You could create a viral situation where people are sharing what you are posting on a regular basis, leading to more sales on a daily basis.

Why Video Marketing Matters

Another SEO strategy that has been helpful in generating sales is the use of videos. People like to watch videos, but it also is something they like to share, and this leads back directly to social media marketing. If you notice, many people share videos all the time on Facebook, Twitter, and other social media platforms. They do this because it is conditioning or a habit. The moment they see something they like, they share it, and if you can make videos about the different golfing products that you have available, you will be able to get viral traffic from these videos that can lead to more sales.

Always Update Your Website Regularly

Whether you have a blog on your website, or you are simply adding new pages on a regular timetable, this is the key to getting the search engine spiders to come back on a regular basis. The more often that they are there, the faster they will find the content that you have just posted, and this can help you speed up the ranking process. Of course, you must be targeting a keyword phrase that is relatively easy to rank for, and you should have done all of the SEO strategies mentioned above. However, without regular updates, the search engine algorithms have no reason to come back, and this could hurt your ability to rank your golfing website as quickly as you want to.

These golf email marketing tips should provide you with some idea of how you can create a rank your golf website in no time at all. You should be able to quickly find your way to the top of the search engine listings, as long as you have also done your keyword research. All of the strategies work together to help one another. The more consistent you are with posting new content, the more likely it is that you will see your pages indexed sooner. It’s an easy way to create a successful golfing website that will rank very high in the search engines.

If so, go to my FREE MARKETING CONSULTATION page, fill out the brief survey, and e-mail it to me. This survey will provide me the very basics about your Club and your situation. Then we can set up a convenient time for your FREE marketing consultation. It’s easy, takes less than 90 seconds to fill the survey out, and it will help me answer your immediate marketing questions. And, after nearly 30 years in the golf course marketing business, if I can’t answer your specific questions, I’ll bet I know someone who can. I’ll be glad to introduce you.

Golf Course Marketing: More Than Just Advertising

There is a common misunderstanding that golf course marketing is advertising. The fact is: advertising is a part of marketing, but marketing isn’t advertising. Marketing is doing the research necessary to offer a product to an audience that will likely respond favorably: market research, competitor analysis (not just rate comparisons), course positioning, pricing, demographic growth analysis, economic growth analysis, consumer and facility demand analysis’, supply (of golf holes) versus demand, market age and household income analysis, ethnicity research, etc. (That sounds more complicated than it really is, I know.)

Marketing includes all those activities that are performed in order to offer your golf course and facilities to your target customers (memberships or public-access play). How would you know who your target audience is if you do not understand your unique market? Marketing includes all those research activities that contribute to the development, pricing, communication and promotion of your golf course.

‘Promotion’ is the marketing element used to communicate your courses message and unique selling point (USP) to prospective customers (target markets), and influencing those potential golfers to play your course repeatedly or join your member ranks. It is this promotional side of marketing that includes, yes!, advertising. Therefore, advertising should be viewed as only a part of marketing.

In the proverbial nutshell: Marketing is getting prepared by planning ahead, using market data to identify target customers, and inviting your new prospects to your Club.