The question: How Korean entrepreneurs in an entrepreneurship program revised their slide decks for their presentations (" pitches ") in response to professional communication genres representing feedback from potential stakeholders in their target markets is examined. Research questions: As entrepreneurs learn to pitch ideas to unfamiliar markets, how do… (More)

Technology innovators must pitch their technology and its business value to potential buyers, partners, and distributors: to make claims that will create interest in the appropriate audiences and offer evidence that those audiences recognize as credible and applicable. Such pitches typically involve a spoken presentation and a slide deck, both of which must… (More)

Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations (" pitches ") by reusing content from professional communication genres, including both their own documents and feedback from potential stakeholders in their target markets. Research question: As… (More)