Justin Theroux didn't think it was "cool" the way his on-screen character romanced Jennifer Aniston.

The Hollywood pair started dating after meeting on the set of comedy Wanderlust. In the movie, Jennifer and Paul Rudd play a married couple who try to escape modern society by moving to a commune in Georgia.

Justin plays commune hippy Seth, who hits on Jennifer's character.

The hunk didn't approve of his character's romancing technique.

"It was fun actually. It's fun to play, I think it's because those kind of guys - they're not cool," he told the UK edition of OK! magazine. "It's more about the conquest with those kind of guys.