About

Do What You Love, And Love What You Do.

Well, Tom loves beer. So much so he made it his business. And, here’s how he made beer his business.

Tom HudockCEO, Lead Business Consultant

With over 18 years of strategy-driven, revenue-increasing experience for businesses large or small, Tom Hudock has brought together his wealth of knowledge, education and connections to the craft brewing industry. Bitten by the craft brewing movement over five years ago, Tom’s passion for craft brewing led to a deeper exploration of the industry and it’s ever-changing trends across Minnesota, Wisconsin, and Ohio.

When the opportunity arose in 2015 to bring his passion for brewing and experience with branding and marketing together, exploration evolved into action. My Beer Brand is the culmination of his years of careful planning, strategizing, and networking with others who share a passion for craft beer. In addition, because a brewery without a piece of land to build it on is sort of a big deal, Tom is also a licensed REALTOR® in the state of Minnesota, proudly serving his clients in finding, negotiating and securing property for their new brewing business.

When he’s not brewing the dream for himself and others, Tom loves to hit the links, find a warm beach to relax at or cast a line into one of the many peaceful lakes of the Midwest. And, though he’s said to be retired, his wedding DJ skills are second to none. Hopefully, this whole retirement thing is just temporary.

Tom is proud to hold membership and certification from these fine organizations.

Andy SchaeferSenior Business Consultant

With over a decade of proven success in the highly competitive landscape of beer wholesale throughout the Midwest, Andy Schaefer brings a wealth of knowledge to the craft beer industry, with a focus on brand development and marketing.

As a home brewer himself, Andy understands the passion his fellow brewers have for their craft. His favorite thing about beer is the varieties of style...but more importantly, the individual interpretations each brewery brings to those styles. For that reason, he believes there may never be enough craft beer options in the U.S.

When he's not making wort with friends, you might find Andy on the golf course. Having recently relocated to Portland, OR you may catch him playing in the snow on Mount Hood, or chasing his dog up and down the Oregon Coast with his family. Typically, with a craft beer not far out of reach.

Andy is proud to hold certification from these fine organizations.

Jenni Mastal Adams, MSBusiness Consultant

With over two decades of experience in the service industry and craft beer, Jenni Mastal Adams brings a wealth of knowledge to the craft beer industry, with a focus on brand development, the creation and implementation of business growth plans, as well as extensive experience in training, assessments, and evaluations as it related to breweries and brewery employees. Originally from Michigan, Jenni now calls Florida her home and has quickly entrenched herself into the local and regional craft beer scene. As a lover of craft beer herself, Jenni understands the passion both consumers and employees have for their beer. Jenni enjoys the study of craft beer and people so much she had made it her personal mission to teach and learn about the attitudes consumers have towards locally crafted beers versus imported or large domestic beer brands.

When Jenni is not working to better craft breweries, you can find her working to finalize her dissertation, Adams, J. (2018) Priestess to Witch: A Multivariate Analysis of Variance on the Quality of Work Life and Empowerment among Brewery Employees (unpublished doctoral dissertation) University of Phoenix, United States as well as spending time with her husband exploring the many beautiful places across the western gulf coast of Florida.

Jenni is proud to hold membership and certification from these fine organizations.

James WolfeBusiness Consultant

With 30 plus years of experience in the beer industry, James Wolfe brings an extensive track record of success at both the supplier and distributor levels. With a strong background in National Accounts, distributor management and business development, as well as expertise in distributor business planning and category management, James brings a wealth of experience to the craft beer industry.

Originally from Louisiana and now a resident of Houston, James has worked in the industry across the Gulf South from Florida to Texas for breweries large and small. Having a passion for great craft beer, James enjoys visiting tap rooms and brewpubs. When taking a break from the work life, James enjoys hunting, bike riding and the occasional good book.

James is proud to hold membership and certification from these fine organizations.

John ThebeauBusiness Consultant

John Thebeau is a 20 year veteran of the beer industry with experience on the West Coast, Midwest, and from Maryland to Maine. John has worked with both large and small companies, from Anheuser-Busch to Harpoon Brewery, & Ipswich Brewing Company.

The diversity of his background has provided him with extensive experience in brand building, distributor management, and retail execution. John has a Bachelors of Arts from the University of Redlands in California and an MBA from UMASS Boston with a specialization in Marketing.