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Inspiration: Artphy Logo Design

Artphy is a new centre for (modern) art and philosophy in the countryside of Groningen, surrounded by clay and potato fields. The centre will provide a platform for modern art and the philosophy of life. There are courses, retreats, workshops, etc. The centre contains different areas: 3 apartments, a meditation room, bar/lounge, studio and art gallery.

Graphic design is about allowing yourself to make mistakes and knowing which ones to keep. By sketching, experimenting, researching, and exploring. We used the circle as a starting point. Making use of linocuts and stamping techniques, great organic circles arose.

A circle is the symbol of the void, the infinity and the absolute freedom, bound by nothing. The circle takes you back to yourself. The circle has no beginning, no end. The circle is the base of the soul and also the symbol of eternity. In Buddhism, the circle symbolizes the harmony between all spiritual forces: Yin and yang, black and white, good and evil.