Adblock Plus Publishes Acceptable Ads Manifesto

Adblock moves from being binary to greyscale when it comes to advertising. We see this often as “anti-ad” technology evolves.

Adblock Plus today unveiled a set of guidelines for its “Acceptable Ads” initiative in the form of an online manifesto. The company’s goal is to define how a reasonable ad should look and behave so that ad blocking can only encompass annoying ads.