TV Vlaanderen's customers are mostly people living in Flanders. However, as TV Vlaanderen is officially available to the whole of Belgium, TV Vlaanderen also has many Flemish customers living in the French-speaking part of Belgium due to the unavailability of Dutch-language TV channels on Cable Television platform's in Wallonia.

Like the Dutch satellite television provider CanalDigitaal, TV Vlaanderen is owned by M7 Group S.A..

Smart card

The Flemish public and commercial broadcasts are not freely available via satellite. To receive the Flemish broadcasts, a Smartcard is required to decipher the Mediaguard signal.