Although very common, it's something that's routinely mis-diagnosed by the medical profession as, for example, alopecia since patients don't always admit to "pulling".

There's much debate as to its root cause with some arguing that it's an Obsessive Compulsive Disorder (OCD) and others pointing to genetic factors.

However, we prefer to work on a client's head rather than in it because we believe that, whilst counselling has its uses, nothing increases self-esteem more than a full head of hair; allowing the client to be in a stronger emotional position to deal with the root cause of the problem. Learn more about our approach on our frequently asked questions page.

And, as you can see below, we've achieved an amazingly natural result with our cosmetic techniques - hair that looks, feels and behaves just like her own.