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Message Of Tolerance

“The Holocaust didn’t happen.” So reads one of three bumper stickers designed by The Miller Group Advertising for The Museum of Tolerance in Los Angeles. Written in a font that recalls Nazi Germany, the message is intended to get people thinking about issues of genocide and discrimination. The tagline reads, “Experience the Museum of Tolerance.” The work is limited to the stickers for now, but an outdoor campaign may emerge, according to Renee Miller, principal and creative director at the Santa Monica, Calif., agency. “The campaign can go on forever because the idea is big,” Miller said. More than 1,000 stickers have been printed thus far and are being handed out to visitors at the museum. –Charna B. Mamlok