This strategy is necessary to attract the attention of younger consumers, who have been the loudest in demanding quality information over simplistic sales pitches.

Content Marketing in 2019

While content marketing may be old news, the way marketers are using it today is as modern as it gets.

After all, knowledge isn’t typically bound to one specific channel of communication..

Content in Videos

One of the key ways that content will continue to evolve in 2019 is via the surge in video marketing.

YouTube and Facebook are excellent examples of this trend in action.

Remember just a few years ago, when images, memes, and the occasional gif were all the rage?

Fast forward to today and the typical Facebook feed has become full of videos promoting nearly everything.

The demographic challenges of an ad-by-ad basis have also been addressed via targeting algorithms and software that many of the larger social media sites and search engines employ, helping the right content to appear in front of the right viewer.

YouTube also continues to rise. Many younger folks spend a great deal of their time consuming all sorts of media on Google’s giant video platform.

It is rapidly approaching 1 billion users, and this growth will not stop any time soon.

Content on Social Media

With many of the sweeping changes that came to social media giants, the landscape has changed quite a bit.

While ads and company pages are still options, there has been a distinct shift in focus towards quality interactions.

In short, quality content reigns supreme in the modern marketing landscape.