Kred Hops on the Influence Rewards Bandwagon

Social analytics platform Kred announced a rewards program on Tuesday, allowing brands to target and send free gifts to different users based on their online social network influence. The new program comes on the heels of competitor Klout’s similar “perks” initiative. Kred rewards launched with five partners, with plans to expand further in the coming weeks.

Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work

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