CNN Digital Network Tops All News and Information Sites in 2008

The CNN Digital Network generated nearly 20 billion page views and 17 billion total minutes last year, making it the No. 1 news and information site in 2008 based on recent data from Nielsen Online. Year-end Nielsen figures also reflect that CNNMoney.com was the No. 1 financial news video site in 2008, and CNN Mobile maintained the top spot among all mobile Internet news providers.

"The strategic collaboration between CNN's networks and platforms – in particular TV and online – set CNN.com apart from the competition last year,” said KC Estenson, CNN.com senior vice president and general manager. “Throughout 2008, CNN.com offered Internet users a meaningful news experience and connected people to the world’s events more deeply than ever before.”

Throughout the year, CNN Digital’s exceptional coverage of the 2008 Election resulted in No. 1 rankings for more primaries, conventions and presidential commission debates than any other online news network. CNN was the No.1 online news property on Election Day 2008 as it attracted its largest audience ever with 12.8 million unique visitors, more than 700,000 higher than MSNBC Digital and 1.4 million higher than Yahoo! News. Additionally in 2008, the Political Ticker was the No. 1 political news blog according to Nielsen Online. (Source: Nielsen Online).

Holding the No.1 spot among video news sites for the last four months of 2008, CNN Digital also had a banner year for video usage. Additionally, with high consumer demand for news and information about the financial crisis, CNNMoney.com served more video streams in 2008 than any other financial news site with 186.6 million video streams, besting its closest competitor, MSN Money, by 237 percent. (Source: Nielsen Video Census).

In total, CNN.com served nearly 1.5 billion video streams in 2008, an 84 percent increase over last year. CNN.com Live, the Internet’s only multi-stream live video news service, nearly tripled its monthly video stream count in 2008 as it served an average of 6.9 million live streams per month, a 294 percent increase over last year. (Source: Omniture SiteCatalyst)

November was CNN.com Live’s highest traffic month in 2008 when it served 14.8 million live video streams globally, with Election Day marking the highest day of the year with 5.3 million live streams. Events that drove other top traffic days in 2008 for CNN.com Live included the day after the 2008 Election, the kickoff of the Republican National Convention and Hurricane Gustav’s landfall, October’s vice-presidential debate and Hurricane Ike’s landfall. (Source: Omniture SiteCatalyst)

“By combining breaking news, in-depth analysis, perspective and actionable advice, CNNMoney.com is a user experience unlike any other in our category,” said Jonathan Shar, senior vice president and general manager, CNNMoney.com. “This distinctive combination of high quality, trusted content makes it a go-to destination for more and more engaged users.”

In 2008, CNN.com also took a bold step with the launch of iReport.com, CNN’s user-generated news community. From its February launch through the end of 2008, the site registered more than 214,000 iReport.com contributors and received more than 188,000 photo and video submissions (Source: CNN/iReport Internal Database). According to Nielsen Online, iReport.com averaged 2.5 million unique visitors, 9.6 million page views and 10.1 million total minutes per month in 2008.

CNN.com is the world's No. 1 destination for online and wireless news, garnering the greatest audience share of total minutes among current events and global news sites. Launched in 1995, CNN.com draws from the resources of CNN Worldwide and its many partners to provide consumers with the most enriching, immediate interaction with news anywhere, seamlessly combining articles, videos, images, interactive features and user-generated content. CNN.com’s news video offering – both live and on-demand – is unparalleled on the Web. CNN.com’s recent awards include an Edward R. Murrow award, a National Headliner award, four EPpy awards and the Online News Association’s award for general excellence.

1 Comments:

Wireless technology is indeed amazing. It's great that the news is now going wireless as well. I guess it could be a big deal for CNN that their network topped news and information but for the standard person it probably means little. Having said all of that, there is a great form of wifi called WiMax being offered by Clear . They currently offer it in Portland, Oregon but will expand to other areas soon. I just figured I would mention that since it does pertain to wireless technology and news usage.