Jellyfish and Fitbit are at the NEC in Birmingham this week to digitally power Fitbit's presence at The Gadget Show Live, and to demonstrate how we amplify 'live' events using search and social media.

Attendees at The Gadget Show Live 2014 can check out the very best and latest tech on the market from over 200 exhibitors, including Canon, Samsung, Microsoft and (of course!) Fitbit. Experts from our Client Services, Search and Social teams will be in attendance, helping to promote Fitbit products on their stand. while curating content and releasing assets during and following the event.

In the run up to the event, we'll be working with Fitbit's product and PR teams to promote Fitbit's presence at the NEC. In the weeks after the event we will be releasing a series of blog posts, detailing the various channels and assets used to increase sales and drive brand awareness.

Data from Google Analytics and Brandwatch will be usedÎ¾to track web traffic, traffic sources, share of voice and sentiment analysis. Do stay tuned for updates to the steps & stats story... digitally powered by Jellyfish.

Published by
Jack Catford
Social Insights & Analytics Specialist

I joined Jellyfish in September 2013, undertaking the role of Social Insights & Analytics Specialist.