Mike Carter's Blog for Wine Packaging, Design & Marketing Insights

Promenade Showcases Wine in a Box

June 28, 2011

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“We strengthened the Promenade concept with a selection of charming and positive french cliches. Keywords: A walk through France. Souvenir de Paris. Romance, elegance and charm. Most of the text, including the brand name, is handwritten to strengthen the romantic and authentic expression.”