Freezing cold and ants and I tools old. Alright?

A great blog from Kelly Quigley-Hicks which looks at how simple comms messages can get lost in jargon and gobbledegook. Kelly reminds us what a barrier jargon can be and how the use of plain language will help our audience understand our intended message. The blog also includes a video of a song called Prisencolinensinainciusol with a very rough translation to Freezing cold and ants and I tools, alright? which illustrates Kelly’s point perfectly, and comes with an earworm warning.