Obviously, not every shooting that occurs in the 415 during the last weekend in June is a “Pride Shooting.” Obviously.

Anyway, take a look at both sides of this issue and decide which one you’re on.

Now, do I think that the San Francisco Lesbian, Bisexual, Transgender Pride Celebration Committee, Inc. has been run poorly?

Yep.

Does it benefit in me in any way shape or form to say that?

Nope.

Do I think that the people behind Pride should be looking within instead of lashing out?

Mmmm…

“Dear Mr. Wilton:

I am General Counsel for the San Francisco Lesbian, Bisexual, Transgender Pride Celebration Committee, Inc. (“SF Pride”), the producer of San Francisco Pride and the owner of the trademark “SF Pride, among other valuable marks.

The YouTube video that you filmed and display athttp://www.youtube.com/watch?v=dOfz0zxDdNc falsely states that there was a “shooting at Pride 2011″. The police and the media have all confirmed and made affirmative public statements that the shooting that happened on Saturday evening, June 25th WAS NOT AT SF PRIDE and was not connected the Pride Festival.

Your YouTube posting falsely claims in the title and in the introductory splash page at 0:01-0:06. In fact, the shooting was NOT on the SF Pride festival grounds and was not related to SF Pride, or the Pride Festival, or any LGBT issue or concern.

You did not, for example, title your video “shooting in front of Apple iPad advertisement.” Nothing in the video has any connection with SF Pride or the Pride festivities. You simply chose to sensationalize your posting by wrongly associating a violent tragedy with the safe and peaceful, SF Pride. Your advertising harms SF Pride by that false association. It harms SF Pride’s ability to attract attendees and sponsors for future events by creating the false impression that the event and festival were the site of a violent shooting.

SF Pride demands that you at once do the following or we will take all other necessary and appropriate legal action:

1. Take down the above referenced video.

2. Replace it with an affirmative public apology to SF Pride for wrongly associating it with violence, and clarifying that the shooting on Market Street had nothing to do with the SF Pride festival, and was blocks away from it;

3. Pay SF Pride $10,000 in damages and costs. Any delay will certainly see this amount increase.

Very Sincerely,Brooke OliverOutside General Counsel, San Francisco Pride”