Visteon to focus on in-vehicle experience at CES

January 07, 2013 //
By Christoph Hammerschmidt

Automotive electronics supplier Visteon plans to display a range of products and concepts at various stages of development and production at the 2013 International CES. Many exhibits are results of the company's recent consumer research clinics, focusing on in-vehicle experiences and validating acceptance of next-generation technologies.

Insights gained from these clinics are visible in Visteon's array of vehicle cockpit electronics solutions, including audio and infotainment, information and controls, innovation concepts, and the company's vehicle concept e-Bee already shown at the recent electronica in Munich.

Representing Visteon's vision of mobility in the year 2020, the e-Bee uses innovative technology – including display-based controls and Cloud-centered profile storage – to create a personalized driving experience.

Compatible with electric vehicle and hybrid platforms, the e-Bee demonstrates intelligent mobility, where the vehicle gathers and disseminates useful driving-related data, acts as part of a wider mobility-enabling network, and integrates technology and design that is connected, simple and flexible.

Like the e-Bee, Visteon’s Innovation Concepts incorporate consumer research, expertise in design and human-machine interaction (HMI), and automotive intellect. Among the highlights at the Visteon booth (CP#20, Las Vegas Convention Center) are a smart screen concept for an innovative HMI derived from the control concepts of smartphones and an automotive application of artificial intelligence that learns the driver's habits und uses this information to create a personalized environment for the driver.

Other innovation concepts, like the vehicle-to-infrastructure and vehicle-to-vehicle (V2X) demonstrator, focus on trends in vehicle communications. The V2X demonstrator addresses potential government-mandated use cases, like front collision and emergency brake light warnings. Several driver convenience technologies also have been included: local road condition alert, point of interest information, traffic jam assistance, disabled car warnings, and traffic light timing and duplication.

Visteon is also dedicating an area to its Information and Controls portfolio at CES. On display will be the recently launched Lincoln MKZ instrument cluster in addition to Visteon’s third-generation driver information platform.

The newest addition to Visteon's information and controls portfolio is a head-up display solution that has been developed in partnership with defense systems company BAE. This product is said to deliver remarkable display image quality in a compact and efficient optical design.