The Marketing in the API Space Session at @APIStrat Austin Next Month

22 Oct 2015

Marketing your products and services in the API sector can often look very different than marketing of products and services in other sectors. Developers are a very different target audience, and to make things even more complicated, not all developers are created equal! Open developer are not like the enterprise developer, and healthcare developers won't have much in common with device-based, Internet of Things developers.

The marketing session at @APIStrat is one of the tracks that is meant for API users of all types, from business to developer, and is something that should be attended whether you are at a startup, or leading things in the enterprise.