Search This Blog

Friday, September 1, 2017

GUARDIAN MALAYSIA’S OUTSTANDING BRANDS AWARD 2017

Being mom of two boys, I have busy lifestyle as I am always on the go. I also like to share this good news with you. I am sure you know of Guardian's Outstanding Brands Award every year. This year

details for Guardian’s Outstanding Brands Award 2017 (OBA), the 17th
edition of its highly
popular annual award for health and beauty brands
were unveiled at a media briefing. The annual
award, first introduced by Guardian Malaysia in 2000, has been premised
on connecting its millions of shoppers to all its business partners and
brand owners, by having the shoppers vote for the most outstanding
brand.

She said that since it was
launched 16 years ago, the Award has grown in popularity among
Guardian’s shoppers, who look forward to getting their say and having
the chance to win
attractive prices.

media voting on the day

“Needless to say, the Award has also evolved in keeping with changes
in lifestyle, spending and shoppers’ trends. This year, the OBA will be
conducted entirely in digital format. This means,
all voting will be
done online,” she added.

For OBA 2017, a total of 200
brands will be vying for 60 categories ranging from hair care,
face
care, cosmetics, hygiene, supplements, medication, mother and child
products, and many more.
There will be one most preferred brand award
for each category.

For shoppers, they stand a chance to win one of the 50 prizes,
totalling RM25,000 in Guardian vouchers. The prizes are as follows: - Five (5) grand prize of RM1,500 each - Five (5) first prize of RM1,000 each - Fifteen (15) second prize of RM500 each, and - Twenty five (25) consolation prize of RM200 each.

Christina
said: “What we have created is a simple, easy and customised voting
platform.
At the same time, the sets of questionnaire would enable both
Guardian and our partners to better understand brand preference
behaviour, as well as give us an insight into demographics and
segmentation of shoppers.”

“By connecting our shoppers
throughout the country with the brands, and helping them to gain a
deeper understanding of their customers’ need, we are contributing to
the brand owners’ investment in relationship building with their
customers,” she added.

To be eligible to cast
their votes, shoppers are required to spend at least RM10 at the store or online. Then log on to http://m.me/GuardianOBA or scan the QR code
provided to vote. Voting can be done anytime between 1 September and 27
September 2017.

The contest is open to those aged 18
and above. As proof of purchase, shoppers must keep the original
Guardian receipt which contains the tax invoice number, store code
number, date of
purchase and purchase amount.

For more information and full details of the OBA and contest, please visit www.guardian.com.my.