Tag Archives: mailing lists

The digital versus physical advertising debate has been going on in one manner or another for a couple decades now. Digital marketing isn’t going away. But, the death of direct mail at the hands of digital* , which has been … Continue reading →

Okay! A little bit of guitar player humor for you: Q: How many guitar players does it take to screw in a light-bulb? A: All of them. One to screw in the light bulb and all the rest to say, … Continue reading →

Whoa! I’ve been doing this list stuff for over two decades now and if I’ve learned one thing about the industry’s seasonality is after 20 years … I have no idea how the seasons will play out. Sure, the first … Continue reading →

First, I have a sad, sad story to relate. This sad story happened back in the early ‘70s. I was just a kid and my father owned this motorcycle shop. (This is not the story of my first ride on … Continue reading →

A couple months back I let you all in on a secret – not everyone wants to buy your stuff. I know, I know, your stuff is awesome! (I would expect no less from savvy marketers who read the Completely … Continue reading →

Back about a month or so ago I was talking about the really, really, really bad idea known as Do Not Mail. In that post I told a little story about how direct marketing in general (and direct mail in … Continue reading →

I’m sorry, I can’t hear you over the sound of how awesome I am. ~ Seen on a t-shirt (that I was wearing at the time) Happy Tuesday morning all you awesome people. Welcome to another Top Five Tuesday! I’m … Continue reading →

Late last summer Rolling Stone magazine put out a Top 100 list of the greatest Beatle songs of all time. It’s an impossible task, naturally, because, barring Revolution 9 one could make a “Top 100” pitch for just about every … Continue reading →

I’ve been doing this direct marketing thing for over 20 years now … I couldn’t imagine doing anything else. Back in my mid 20s when I was still trying to figure out what I wanted to be when I grew … Continue reading →