2 Experiences abroad (conferences and lectures) 2006: keynote speaker at the Sport Marketing Association Conference in Denver (Colorado, USA) Developing marketing partnerships 2007 and 2010: invited professor at the Université Laval (Québec, Canada) Topics: French (and European) specificities of sport marketing vs. an American vision Sport sponsorship: toward a more mature system? Sport sponsorship: state of the art and tendencies. 2007: keynote speaker at the Conference of the Portuguese Association of Sport Management (Porto, Portugal) Topics: European specificities of sport marketing vs. an Anglo-Saxon vision? Sport marketing and globalization : the example of football in Europe, America and Asia 2007 and 2008: invited professor at the UIBE (University of International Business and Economics in Beijing (China) General marketing 2008 and 2009: invited professor at the EVTEK Institute of Technology (Helsinki, Finland) Sport marketing and ethics and 2010: invited professor at the University of San Sebastian (Spain) Sport marketing 2009 and 2010: invited professor at the University of Moscow (Russia) Sport marketing. Sport sponsorship Sponsorship and Olympic Games Marketing and football 2009: keynote speaker at the LBS Conference in St-Petersburg (Russia) Sport marketing in Europe and in the US 2

3 2009: invited professor at Corvinus University (Hungary) Sport marketing. Sport sponsorship 2010: invited professor at the Moscow State Institute of International Relations (Russia) Sport marketing. Sport sponsorship Sponsorship and Olympic Games Marketing and football 2010: keynote speaker during the European sport management seminar of the University of South Carolina, VA (USA) European governance of sport Regulation and sport economics Sport marketing in the European and US context 2011: invited professor at the University of Adelaide (Australia) Topics (MBA level): Sport marketing. Sport sponsorship Sponsorship and Olympic Games Marketing and football Management of sport events 2011: keynote speaker at the Korean Association of Marketing Science (KAMS) in Seoul (South Korea) Topics: Sport marketing. 2011: invited professor at the Yonsei University (South Korea) Marketing and football 2011: invited professor at the School of Tourism Management, Sun Yatsen University, Guangzhou (China) Sport marketing. Sport sponsorship Sponsorship and Olympic Games Marketing and football 2011: keynote speaker during the European sport management seminar of Virginia Commonwealth University, VA (USA) 3

4 European governance of sport Regulation and sport economics Sport marketing in the European and US context 2011: keynote speaker during the European sport management seminar of Suny Cortland University, NY (USA) European governance of sport Regulation and sport economics Sport marketing in the European and US context 2012: keynote speaker during the European sport management seminar of the University of Tampa, FL (USA) European governance of sport Regulation and sport economics Sport marketing in the European and US context 2012: keynote speaker during the European sport management seminar of Emory & Henry College, VA (USA) European governance of sport Regulation and sport economics Sport marketing in the European and US context 2012: invited professor at Jiangxi University of Finance and Economics (China) Sport marketing. Sport sponsorship Sponsorship and Olympic Games 2012: invited professor at the School of Economics and Management Shanghai University of Sport (China) Sport marketing. Sport sponsorship Marketing and football 2012: keynote speaker for the MSc in Sports and Outdoor Industry Management, EM Lyon (China/France) Introduction to sport business The economic impact of sport events 2013: keynote speaker for the MSc in Sports and Outdoor Industry Management, EM Lyon (China/France) Branding and the globalization of sport 4

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