Say bye-bye to post impressions

Stephane Allard
Co-founder & CEO at Wisemetrics - Stephane is a serial entrepreneur who has been launching internet-related companies since 2001, after a fruitful experience at IBM as web marketing manager. His latest venture was a pioneering social media agency, sold in 2006, which advised Fortune 100 companies.

Some Facebook users have reported that their post impressions metric has been replaced by the number of people reached. Impressions were a pretty useless metric anyway (bad metrics are better than no metrics at all, still), so it’s a welcomed improvement.

Post impressions are still available in the Facebook Insights excel export, in the case you would need them.