Audio Transcription

Andrew, how would you describe the energy that’s been in the studio and the thrive time show offices today? Oh, it’s been so energetic. We’ve had a take this out. We have the legendary broadcaster from ESPN and ABC fame. Chris Lincoln just stopped on by with dr Zellner drops on in and the Atlantic recording artists and superstar Colton Dixon showed up to be on the show as well. Andrew. It was almost too good. It was, and you know we talked about on today’s show with mr Chris Lincoln, we talked about that profound crap that will grow your business. That’s right. We’re talking about that profound stuff. We’re talking about stepping up. Hope you create revenue stuff that’s repeatable stuff that’s actionable stuff that’s profitable. It is that profound crap. Ladies and gentlemen, without any further ado, this is not the show where you can take a nap. We’re talking about that profound crap.

Yes, yes, yes and yes. Rod nation is always extra. See when you are next to me andZ

is next to me. Z. hello? Hello Claire. How are you doing buddy? Well, I’m excited because on today’s show we’re going to be talking about some profound crap and that client has no idea what we’re gonna talk about. Like [inaudible] is on the line. What up MK? Matt Klein. How are you sir? I’m doing great guys. How are you? Ah, well man, I’m excited to introduce you to somebody who, let me give you some hints here. Okay. We have a guy, we’ll see. Why don’t you give some hints about today’s super secret guest. I used to watch this guy a lot on TV and nothing but my pajamas. Slash. Underwear. Wow. That’s an inspiring thought. Okay. That’s kind of weird, but it’s true. Okay, and this guy, can we, can we deal with truth on the show? Can we, this guy Matt, you’ve got to guess who it is.

Okay. This guy, he was a sports caster, college football to send ABC from I believe 76 to 79. He hosted a horse racing on ESPN from 85 to 98. He hosted the, uh, Eddie Sutton hall of fame dinner event that I got asked to organize years ago. Clay was at a debacle. When you host something that’s usually off the top. Great. I think it, we’ll hit the mirror or there’s a store left. Ask today’s guest if it, if it went well. Fair enough. Ah, he has worked with a winter communications that they do a lot of content for ESPN. Uh, he was a sports director at channel eight here in Tulsa. A mad, he’s not as big of a deal as you are, but he, uh, he’s, you know, had some success. Do you want to guess who it is there? Matt Klein. Come on, man. Eddie Sutton. He hosted Eddie Sutton’s hall of fame celebration event in Tulsa, Oklahoma. He a college football ABC from 76 to 79. Dude, bill Hayden, dude. Nope. Nope. Chris Lincoln on the show. Chris

onto the show. So hello again. Everyone. He mixed me up with a sports writer. You wouldn’t believe, Oh, aren’t you? Nice. Thank you. Appreciate that man. It’d be good to be out with you guys. And dr Z, we’d go back a long ways together as does a clay, the jerk Clarks that I’m supposed to say that [inaudible]

Oh well, uh, I the my dad, Matt, you can’t see it, but I took a picture of Donald Trump and I put my face on Donald Trump’s body and I gave it to my dad was a sick with a Lou Gehrig’s disease and people would come. When you’re visiting a Z, when you’re visiting a dying man, you don’t know what to say. Well, it’s tough to have kind of an ice breaker and people were like, especially with your dad, that’s, that’s intense. Yeah. And so people would come by and visit my dad and they don’t say, Tom, what are you doing? And my dad would say, well, I’m just kind of laying around, you know, that kind of stuff. You said that kind of morose humor. And he went to sleep one night there. Matt and I plastered the ceiling with pictures of my face on Donald Trump’s body.

All over the glasses though with my glasses. Yeah. And it was a great conversation starter. She looks like a young Donald. I mean she looks pretty good. Same orange hair and a red tie. So why did you, why did you have the jerk on there? The jerk is my dad’s favorite. A show about three quarters of my family thinks Donald Trump is a jerk. There you go. And as a pro Trump tastic guy, I might as well. I’d kind of think the humorous saying what people are thinking. I like it. So that was good. That was the, that was the move that was done. Move. Now Matt, we’re talking today about some profound crap and we’re going to tap into your wisdom and Chris Lincoln’s wisdom. And both of you had zero time to have show prep. Okay. So craft is the best buy that we don’t need to show prep town doing man. Crap practice crap stands for this crap stands for this. C stands for, it creates revenue, our, it’s repeatable. A, it’s actionable and P it’s profit creating. So Chris, let’s talk about broadcasting. Broadcasting turns out people, have you ever made content that’s good enough that people want to buy ads on your show? Talk to me about the balance in your broadcast career between the integrity of announcing the college football or, or horse racing and selling ads. Where do you, where’s the, where’s the line? Where’s the line? Real

clear line. Hmm. I’m in front of the camera. My partner Jim woven was the greatest salesman I’ve ever known. He took care of all the sales stuff, all that work. All I did was set up there and talk. So it worked out great for me. Yeah, he was, he was in good Jim Willebrand’s, the guy in charge of winter communications. He and I founded the company and uh, Jim went to get a great shirt. Jim went to ESPN and said, uh, I’ll let you guys buy spots at a, this, a, this price for us and our horse racing shows. And then went to Anheuser Busch told him the same thing as Bush. The wait a minute. We, we own ESPN. We have a spot every hour, every day on ESPN for $200 why would we pay you 1500 Jim said, yes, but you can’t get the Budweiser Clydesdales on the track at Churchill downs.

You can’t get an inflatable beer can in the infield at Belmont park. I can do that for you. We’ll have to meet, ask Jimmy, we can do that. He said, Oh hell, I have no idea if we could do that. But he did. And he’s just amazing sales guy. So the trust love that I have and there’s no mixing. I found the guys, with all due respect, they created people aren’t really good salespeople. And that’s not to say, of course sales who can be creative. But I found that my niche was being in front of the camera and talking sports and the, uh, all the live events and stuff. And I’ve had a great career, great time.

You know, play. There’s a great, there’s a great takeaway there for, you know, most of our audience, Chris Lincoln , just to kind of give you a, um, I didn’t give you, I didn’t tell you anything about the show too much for, he showed up. No, no shows buddy. I’m like, Hey, you got an afternoon? Yeah, come on by. I’ll put you on the shows. What are you talking about? But we have entrepreneurship and so we do one USA. Oh, there we go. Yeah. There we have it to where we have people listening to show that want to start a grow a business. Right. And one of the basic tenants you just said was very profound play. And that is, that is about crap. And that is, is that whenever you’re doing a business, find out what you’re strong in Excel in that do that. Spend your time doing what you’re good at doing. And the other thing, you had one of the best sales guys as your other half doing that. You could have taken half your time and got in front of the camera. You could take an half of your time and make phone calls. It wouldn’t have been as productive. And by doing that, by specializing on what you knew you were good at, kind of like, I have so many guys in the business go, I don’t know how to do marketing. I go, well there’s a lot of guys out there that do me.

I made very few sales calls and Jim would take me kind of reluctantly just cause as the face they’d see me on TV and nobody from ESPN or ABC sports, whatever. And we’d be in a sales meeting. I’d say I’d asked some questions as well. That’s a good question Chris [inaudible] but not from you. And I kinda Jim would just, uh, Oh good. Another good example, we were at Hollywood park. Uh, Mar Jevon was the kind of excentric owner of Hollywood park and you know the name. They were of course a C and a loved your boxer dogs yet no photos of family boxer dogs in her office. And we’re sitting there and uh, she is an ITV, had, wants nothing to do with TV and just trying to sell her to get us out there to Hollywood park, do some racing. And now all of a sudden he looks at me, he says, Oh Ms. Everett, I see you love boxers. I read boxers. I’ll give him what

yeah, he did the move. She had taken loan

cost. You read boxes. I have no idea about boxes. God, but I thought also salespeople are a creative, not necessarily very honest and uh, but I tell you he knows how to work and how to get the sale. And uh, I have a lot of respect for those who can do that cause I don’t take well, anybody on camera or announcing doesn’t take criticism and rejection well, right?

Salespeople thrive on it. They should, if they’re going to be successful and it drives them, it really does. You can see that. And that’s a totally different. So again, the point Z, no, what you’re best at. And what’s that? A great commercial of lately just to stay in your lane, bro. Stay in your leg, bro. Ain’t bro. Let’s just, okay. It’s not polite for me to have to argue with a guest for, I do want to bring up something magical. I know. Let’s get your take on this. Come on, man. Colors, man. Yeah, don’t wake up. Well Matt, you, you sell the franchises at Oxy. You sell the franchises at Oxy fresh. Okay. And that stuff is regulated now by the federal government with franchise disclosure document. So now you have to do, you have to do a lot of a selling where you have to use hard facts to sell. Can you tell us the kind of stuff you’re allowed to say and not say to people who are interested in buying an Oxy fresh franchise?

Sure. So we have what’s called the the franchise disclosure document. Got it. Um, and essentially that the guideline for our business specifically, it has financials in their financial performance. I can stick to that very easily. However, I can’t build you a pro forma, um, and give you, you know, highlights of that. I have to stick to that document and that document only ever we talk about numbers. Um, the hard facts are, we can talk about what it takes to buy the franchise in terms of investment. What’s your, you know, your monthly fees are what they do for you. But essentially, you know, there’s too many factors that go into a, a small business including the individual running it. Um, where I, you know, I can’t kind of go out there on a limb and say, this is how much you’re going to make, right? We can kind of go backwards and work on just like what you guys are saying. You know, part of my process is what are you good at? Right? And then we just fill in the blanks with the franchise for what you’re not. And then we come to a point where all the things needed in that process of becoming a business owner are taken care of. But first we got to really know what you’re good at and maybe even more importantly what you’re not good at.

Now, dr Z, I want to tap into your wisdom and I want to get Chris Lincoln take on this as well. It has to be repeatable. You know, at the end of the day, I mean, once you sign a deal, let’s say, uh, for a sponsor to advertise on your programming, it has to be a repeatable thing. I mean you can’t be like every single commercial is different. Every single segment. I mean I guess you could, but it wouldn’t be financially feasible probably. Can you talk to me XE about to the listeners out there about why your ads that you run have to be repeatable?

I was actually, whenever you were queuing up to question, cause I never know where you’re going with it. At the end of it, it’s a question within a question. You answer that. One of the, you guys could do with cowbells there’s this, there’s no rehearsal time. Oh gosh. You can tell. Yeah. Any scripting involved. Oh gosh, no, no, no. Of course it is. I was actually thinking of things in business that are, that are not repeatable. Now we can get into your specific question, but one thing that I had in mind that popped into my mind was I had to deal with time of frame. Company came to me and said, Hey, we’ve got a lot of close out frames. Close out Bay were it’s good stuff. They’re still in, in uh, you know, in process. But we’re not gonna make this style of frame next year.

So they’re going to be this second half of the year, they’re closed out. This is a hot deal. It’s a very hot deal. This just in this Justin hot deal. And so they said, listen, we know for a few months are still going to be, you can, you can replace them, what? Whatnot by but the end of the year they’re going to be done so we won’t offer you a deal on these friends. And so I’m saying, okay, well what kind of deal are you offering? They said 50 cents on the dollar is as long as you buy X number or you buy as many as you want and we’ll give you some dating, which means you don’t have to pay them 30 days. You go 30 69 or whatever you want. And it’s all negotiations on these things and you buy, you buy a bunch of them. There you go. And so I said, done shook hands, did the deal, had my team, got together, we bought a bunch of, and then my team, we sat down today, how do we price them?

And here’s the deal that’s repeatable. And so one of the things that I struggle with, I said, well I want to give the my patient to break on these frames with the problem is is we move forward. That style of frame that gets changed a little bit next year, it’s going to cost me twice as much. So if I set it in the computer as this price, all of a sudden when the new frames roll out, if I don’t remember, yeah, I’m going to get stuck now losing money on the same variation that frame next year. So I had to make a decision what’s repeatable? And those are one off. Those are once every three, four or five years that come to you with a big deal like that to buy a lot of frames from really good product. But you don’t know, well you know that they’re longterm phasing out, you know that, they know that.

But the public doesn’t. And so you had to price them accordingly because I’ve gotten caught before like that where they go, Hey, I’m this first order shipping’s free because you made such a big order. Right. And so they’re looking at invoices three months down the road and go, why are they so expensive? Oh, we’ll pay shipping. Yeah, they’re ordering onesies and twosies and they don’t care. Cause they, in their mind, shipping was free shipping when you first made the deal. Right? And then they go, Oh no, that was on the original order. Now ups charges yet $832 for Patrick. Stuff like that. And you should check them. Yeah, exactly. Exactly. Now, Chris, I want to ask you this because we’re talking about, we’re talking about some profound crap today. You’ve had a profound career. So you have to, you have to, if you’re going to have to, if you’re going to be out there and you’re going to be a successful entrepreneur, you’ve got to create revenue. It’s got to be repeatable, right? Let’s talk about the actionable thing. There’s so many talented broadcasters who sound great on a Mike who are passionate, but they just don’t ever take the action. They know that. It’s kinda like they’re, they think about going for it. They think about auditioning, they think about making the demo, they think about where do you feel like your career began to gain traction? To talk to me about the actions you took to really get your career off the ground.

Yeah. The dish for me was when you channel eight here in Tulsa, Oklahoma, call me. I was a student at a university of Missouri. Just finished at Mazoo. I was the sports director at KF Ru radio, a 1000 day, two 50 night. I was the voice. I was the voice of the Hickman. QPS wow. What, that was the high school nickname there. What is that? That’s a little, do a little Kewpie dolls back. Oh yeah, they do that. Their mascot, the is purple and gold coast. Wow. So I’m doing play by play. I’d done that in my life and stuff and I was really started enjoy it. And, uh, I, when I went to the interstate, Missouri, my mom and dad, we lived in Warren, Michigan. They low be on a Greyhound bus with a trunk. Dad’s said I could pay for the trunk. Later off, I went down to Kuri, Missouri.

I worked for bill Callaghan at the sports information office. Then also, uh, worked with the Columbia daily Tribune writing sports man drove, rode my English, raise your bicycle outside of town to K up all your way to do radio. And I was the best janitor in the Memorial student union. Third floor. I was entrepreneurial right to the very start. And uh, I knew one thing for sure I, any talent I lacked I could make do with the work ethic. And that’s one of the keys. Break that down low. But what do you mean by that? I mean, you’ve got to first year, enthusiasm can’t be fate. You’ve got to love what you do yet have passion for it. If you don’t love it, you don’t have passion for it, you’re wasting your time more than probably wishing your client’s time and your staff’s time. So you need to have that passion and I’ve always a, that’s always been a big part of my game and people more than they have to I take is great coffee.

They’ll say you have such great enthusiasm and you can feel it and tell them that it’s not fake. I mean I love what I do. I love sports. I tell people I never had work a day in my life. I mean they pay me to go cover national championships and Superbowls and world series. It’s unbelievable. How long were you not good before you became good? Cause you have to, you have to master or get gain a skill. That mastery comes through doing the work. And when do you, how old were you when you finally felt like you were, you were good? Yeah, I’m always taking it back and people say, wow, you’re such a great voice and it’s a recognizable voice. And I had no professional training how to Mizzou. I was thinking sports writing and stuff. And then one day they put me on a microphone or they Missouri spring football game and PA system and the radio guy came to me.

He said, why don’t you try some radio? And I started doing that. But I think probably I must’ve been probably uh, in college, 19, 20 years old, probably that sophomore, junior year when all of a sudden I kind of clicked to me, I love doing this. I think I’m pretty good at it. And people told me, Hey, you have a lot enthusiasm for it, so let’s give it a try. And what I wish I could’ve done a better job. This again goes to the other part that I didn’t do a good job is salesmanship. I wish I could have sold myself better and interesting confidence in selling myself. I never had an agent in my life, which probably a big mistake, and I was trusted people that well, they’re going to give me a fair value for what my talents are. And then you look back later say, boy, I got screwed.

But again, you just, you, you’ve got to have that passion and overcome a lot of that stuff. Clay and the, you know, this business, that’s, that’s what it’s all about. The, I have audio. We went back into the archive. This is from, uh, Chris’s, uh, first is his freshman year, freshman year in Missouri and Missouri. Oh, I got this from a credible source, Josh, with living water, irrigation and unbelievable when you’re every, I saw him out here, right Josh on this job, whenever you’re looking to install an irrigation system or [inaudible], you look to Josh whenever you’re looking for archived freshman audio from Chris Lincoln hall, you know, celebrity announcer, you don’t know. I don’t know if you looked at Josh. I don’t know. But I, so I, and

I, and I can’t confirm this came from,

we’ll still use it back there for ourselves. Let’s, this is the audio. It sounds like you can hear the passion in his voice is intact. You know what, I’m just going to meditate on this and I live close to my eyes too.

Let me queue it up here. Okay. Oh yeah, that is me. Oh, I guess that was not Chris Lincoln’s. If it wasn’t close, it was close. It was close. It was close. You really got close on that. One. Final question for you guys. As we’re talking about profound crap, you gotta. If you have a business that’s going to work, you’ve got to create revenue. It’s gotta be repeatable. It’s gotta be actionable. Chris Lincoln and Matt, I want to get your take on this second. Chris, first and Z. You can one up everybody good, nice profit creating Chris Lincoln. Uh, I have a, uh, I have know your neighbor very well. Your former neighbor. Um, I’ve seen you speak, I’ve seen the businesses you’ve touched. You’ve obviously been able to do well for yourself. Um, at the end of the day, when did it occur to you, man, I’m gonna have to actually charge what I’m worth. I got to make some profit here. What age do you, did you finally figure out how to monetize

your passion? Well, I’m 71 years old and I’m still waiting for it. [inaudible] that’s why, that’s why I’m trying to hook up a Dutch disease. Someone who recognizes it, knows that I’ve always had that. Uh, you know, I have my niche and that’s what I’m the best at and I, and I ain’t nobody’s better. I work hard at it, but at the same cause I had, I had never seen a horse race in my life a few years. Then all of a sudden the voice of the triple crop travel the world. Look for, throw it, name dropping here. Good name though. Shake Mohammed bin Rashid [inaudible] of Dubai. Oh wow. You went over there and did five years of racing for shake Mohammad and traveled the world. Dubai and Hong Kong and Singapore and Tokyo all through Europe. Z. It was, I mean that’s all our podcasts and radio shows that he claims we don’t have. We don’t have evidence. He doesn’t. That’s right. Oh, there you go.

We don’t have, I mean, some have speculated, who am I now? I do have audio of what I believe to be the background music that he listens to Wallace.

Okay. This is, that’s definitely me. Yeah. I’m not a, I’m not a crushing pumpkin or some of those people are weird. Crushing stuff I love. Exactly. Yeah. Actually smashing [inaudible]

life choices have we made where we have a celebrity announced her on this show with the brand developer for Oxi fresh and optometrist entrepreneur. This is the kind of life choices we should have made earlier. And you know what? Not too late. Not too late. Come here. So we are here we are. Okay Matt, I want to get your take on this profit creating how quickly should somebody want to make a profit as a franchise owner a year or two years. You can’t make a claim as to when they will, but what’s a good target man? One year, two years, three years. How long?

Yeah, I mean there’s two different ways looking at once we, you know, you want to cash flow as soon as possible, right? You want, you want more coming in and going out there, the cost of doing business, there’s the cost of employees and the cost of marketing, right? You’ve got to really have your, some on the pulse of what’s going on with that. Right? And then you gotta be able to have [inaudible]

Matt real quick. Colton Dickson, a Atlantic recording artists just came in just to make it crazier. The like it can’t get any crazier. Colton Dixon who signed to Atlantic records and his a and R guy represents ed Sheeran in Colton. That’s his clients. He just walked in. Of course is the rock stories. You look as the hair, right? Look at the hair. Gray hair. I’m like a rock star when you have hair like USA scored a goal. I kept looking around. Sorry about that. Matt, back to you Matt.

I thought I was giving a resounding of [inaudible].

Yeah, that’s what it was for cause man, see, I could never look or be that cool. I mean look at that. He’s got the whole thing going. I know Matt got to give between sportscaster and a rock star. [inaudible] here. The 10 why don’t you Google Colton Dixon just real quick so you can see the hair and then we’re going to go back to talking about profitability. You said you see that hair look, that’s the kind of, we’re going to do an entire show today about that hair. Unbelievable. Two hours in here talk. Hey, what’s going on, Tom? By the way, where the hell is this Matt guy? Where is he? He’s in Denver, Colorado. Oh, he’s a mile high. Oh, well I’m not surprised as mile high. It kinda sounded like that. Mad at you. Funny about that. Okay, Matt, back to profitability.

Oh, I look so profit. Yes, you gotta be able to get to it. You gotta be cash flowing. You got to have some goals to set ahead of you, right. Within the first six months. So you should be absolutely cash flowing to a point where you got a lot more common in going out. Right? But then you want to have some benchmarks, right? You want to look at your business in terms of how your marketing and your sales, you got to create profit. You gotta be able to lean on your current customer database to keep profits in referrals and reviews and upsells. But at the end of the day, you want to add as many employees as possible because if one employee can make you a certain amount of money to can double that, right? Three can triple that. So by doing a lot of the things up front with the crap analogy, right?

Creating revenue, you’re doing the, you know, you’re repeating your, your roles daily and your activities weekly and monthly. You can actually repeat the business. Then you can scale it as soon as you get to a scalability point, now you can start looking at profitability in terms of employee makes me this, I want to get to this point in terms of money. So we just keep growing it and keep growing it by actually repeating things that we can control and changing things that we can’t like customer behavior through the way you actually interact with them presents all sorts of ways we can dictate that our franchise will diagnose you as an owner, what makes you good, what makes you great, what things we need to really work on. And then as a team with your franchise coach, we’ll get to that point of profitability. Some people get there sooner than others, some people do it in, you know, few months. Some people depending on their situation, semi absentee full on ownership. So what does get into the individual situation that you are in as a business owner and put things in place for you to be

successful? Now, Matt, uh, we’re, we’re talking about, again, some profound crap today. You want to create revenue, you want to make sure it’s repeatable, you gotta make sure it’s actionable. You got to create that profit. Z final take, final take here. The profit. What, what, what motive do you have for profit? Because I know you, I know you’re passionate about your patients. When you’re an optometrist and you’re passionate about your customers at the auto auction, what’s a healthy profit? You know, see what the racetrack, Oh yeah, passion about my race. Horses too. Yeah, I, you know, I think Chris said something earlier that I just want to kind of segue off of and that is having the enthusiasm, the passion and the love of what you’re doing. Because the hard times come, it’s, you know, you, we always want to celebrate the success and the victories of the new houses, the big cars or the new cars in the big house or a house car that actually drives itself.

I don’t even know. We celebrate these things, right? We don’t celebrate the time of the jam. We don’t celebrate that the hours before the hours that you’re doing writing programs or writing songs and all the grinding that you do. And so when you finally get to the point where we can finally monetize it. I remember when I got out of school and I actually started seeing patients paid me to see him. I thought you had been doing it for free, if you will, in the university there for a few years. You love those corneas. I love, I love me some cornea and I’m ready to throw in a retina to boot and bam, these are not me. Please let me touch her. Please, please. I wouldn’t do that. I really wanted to get that higher. But the point is, is that all the same people started paying me for something that I enjoy doing.

I was like, I’ve died and gone to heaven. I mean, this is the best thing since sliced bread. Right? And I think the thing about it is, is that a lot of people want to do something for the love of changing things. They want to change the world. They want to change. People don’t want to help people. They want to, they want to make an impact. But if you’re not making a profit, in other words, I’m, let me give you an example. Okay. Who’s one of my favorite CEOs of all times? Mm. I need to include Jack Welch. His pictures on the wall behind him are CEO of GE who grew the company by 4000% yeah. And he was a businessman first and, and a philanthropist and all that second family man and a great guy. But his team came to him one day and said what they said, Hey, yeah, Mr. Welch, Mr. Welch, CEO.

Well, okay, this is a very romantic, sorry, let me give your muse. Oh yeah, I love visiting. Hi. There we go. Come on. Kenny G maybe Jack or can I call you J w since we got this music going on, I think you called him daddy values. We’ve got a, we’ve got a concept. The concept is we want to make light bulbs that are green. They’re not mean, they’re greens. Shunda and he said, well, that’s a good idea. How much do they cost? And the cost was about 10 times at a normal light bulb would cost. That’s right. Music. And Mr. Wells looked at him and said, that’s a great thought, but we’re not going to do that. And here’s a reason why. Now we’re going to make regular light bulbs sell that to tie into the show notes. The crop out of ’em, right? We’re going to make a ton of money. I know that the money we make, if you want to go save the world, save seals, hug a tree, whatever you want to do, now you’ll have the resources to go do it. But what if we built that new light

bulb? Our company will go broke because nobody wants to pay 10 times. What the goodbye to the light bulb for just to flip the switch and see light. You know,

is this on me? Is this an Alexandria Ocasio Cortez commercial? Oh, I like it. Oh wow. You went there. Is that what you’re doing? Are you with the, I know I just to go there. So you’re saying that you have to be profitable? Yes. Oh, that’s where I’ve missed it. [inaudible] port band, like $100 million per person on making everything greed. I thought that’s what your job done, crystal Lincoln. But as we wrap up today’s show, can you share it, the listeners out there, some of the big events that you have broadcasted throughout your career and it’s so fun that you’re here. I didn’t expect you to be here. My mind is blown. I haven’t seen you in a decade there. What are some of the events you’ve hosted?

Almost all the major national championship games university. Oklahoma’s been involved and I did Barry Switzer’s show for years. I came from Missouri. As I mentioned, my first year is an Oklahoma 74 75 I hated Oklahoma. I was a Missouri tiger and we were a part of the big eight, which was Oklahoma and the seven doors. We don’t want the tours getting the hell kicked out of us. But I quickly fell into the sooner a pace here with drag to connect it back. National championship. It’s a very nice, still very close and stuff and horse racing career. Certainly like the Kentucky Derby, the major triple crown races and going through Dubai during the first Dubai world cup involved the breeders’ cup, the $30 million racing championship day. A lot of great events like that. I’ve really enjoyed so much. That is your, if you could go back and redo one of them, what was your first, in other words, what was your favorite event and when you, when you were down with that VIN you said that was pretty fun.

I got him in Oklahoma, Texas game. I did the play by play four and my color man was the former Texas coach, Darrell Royal. No way out. Is that a great deal? Oh my gosh. Tell me. We won. We won. Yeah. Oh yeah. It’s amazing. But I, I tell you that you guys, I salute you out all the outtake, the franchisees, the entrepreneurs cause couple of things understand it. And know and it’s so true. You’re never gonna make a lot of money working for somebody. I understand that. And then also use that passion, use that drive, but also get a benevolent banker, someone who can save your ass when you need it. Yes. Believe me, that worked great for us. We had several times when Jim would jump in a single engine plane, fly out to Canadian, Texas to write a check and very Ursula’s checkbook from her farm, bring it back and put it in our, uh, in our bank hat. He was going to Z, our whole company for several years was based on semen. Let me explain that to you. We, we, we, we had, we had a

what? A side of [inaudible]. Great show. Great. Yeah.

We want to advertise with you, but uh, we don’t really have any money, so, Hey, how about this? We’ll trade you breedings for quarter horse stallions, huh? Oh, sorry. Go on line and stuff and say, okay, I’ve got five breedings to easy jet. The time the tops Diane had cellos, some of the great mayor. So I told you, well it covers based on semen for the longest time there were gun but, but um, but it, it worked out and again, so much credit to Jim Wilburn there, but again, the passion and

understand that they’re going to be ups and downs and everything, but as long as you just keep moving forward, always keep moving forward though. Speaking of semen, back to you, Matt in the Denver, I’m sorry Matt. It’s good. Good transition man. Oh wow. Wow. Back to the field and told your playbook bad. Okay. Oh, we’re going to have to edit the whole thing out. We hear this. I don’t even know. Hey. Well Matt Klein though, if the people are out there interested in buying an Oxy fresh, they need to check out thrive time, show.com forward slash Oxi fresh. That’s thrive time show, Ford slash Oxy fresh. And if you want to make it hard to track, just go to Oxy fresh.com and uh, putting the shit, putting the notes, screw you clay. And they won’t know when map. Take them three videos to easy jet and one to bugs live in 75 for a franchise.

Hey, Chris Lincoln. Thank you for stopping by the Boston rocks, man. Klein, please. God, tell me none of this was recorded. Was it? Oh gosh. Now we just did this. We’re just practicing breakout. Just the sprinkler guy, but gonna keep an eye on him though too. Oh yeah. You guy. Hey Joyce. Love the fun afternoon here and coming up next. Colton Dixon music recording star on this show by Brian’s got to explode. I can’t handle it. He said we’re going to write it. He said, we’re going to write a song today. Does that what? He said, but this week, take promise through osmosis. I think I promised him he wouldn’t have to sing on the show is what I did. I think writing a song and sickness, hunger, two different things. Oh, that’s true. Thank you. You’ll say, Hey, he’ll write code. I got to get a picture of this all look cool. Come here you go. Come on. Let me get a picture here. We got a picture of us. You get us pictures, email it to you. Okay, let’s get a, here we go. Let’s get a picture while we’re still on air. Let’s get out there. Airtime picture. Oh, okay. Here we go. We’re going to end with a boom. Here we go. Three, two, one. Boom. Matt, have a great day. Surf the craziness. You’re all, we really do that. All right. See you buddy. Appreciate it.