So there I am watching Peyton Manning’s speech at the end of Superbowl 50 and I am incredibly surprised and greatly amused to hear him talk about how he will be drinking Budweiser that evening. First of all, I think – kaching! (cash register noise here) – he just made at least a million bucks for saying that, right? Secondly I think – why haven’t I seen this act before? It’s brilliant!!

Of course Mr. Manning thanked his teammates, family and God. That is to be expected. I can’t quite recall the order, so one might go back over the footage to amuse him or herself to see where his priorities were. Don’t be fooled, Budweiser as a seemingly priority number one would certainly count in my book as family priority number one bringing home the bacon-wise.

But again, why haven’t I seen this before? Athletes of all kinds wear baseball caps and t-shirts with slogans and logos. NASCAR events have autos with advertising all over their bodies. UFC fighters make a point of quickly putting on a t-shirt and ball cap with company advertising after the fight is over. By the way, I just love how someone realized that the octagon butt is prime real estate for advertising. Very clever!

We have all seen athletes in commercials endorsing this and that. However, there is nothing like a verbal and visual endorsement from a superstar athlete at the peak of his career during a prime time moment. We all know about the “I’m going to Disneyland” statement made post win that is supposed to seem spontaneous. So, why haven’t other companies jumped on this band wagon?

Disneyland is more of a proximity thing. Numerous other items are much more readily available to the average person: soda, candy, snacks, fast food, under wear, clothes, cars & trucks, and yes, alcohol. I got to thinking – there is a lot more money that could be made here.

I now have a clear plan for my life. First, I become a super athlete. I work and toil for years while making several mil along the way. Second, after years of hard work, I win a huge athletic event in which I will most certainly be interviewed after the fact. And now comes the best part. Third, during what is probably going to end up being my retirement speech, I earn an additional 50 million cool dollars in verbal endorsements over the course of a few sentences. Wish me luck. Kaching!

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