Meet the huggable, semi-robotic (and semi-creepy) pillow phone

Updated 12:07 PM ET, Mon April 30, 2012

By John D. Sutter, CNN

(CNN) --- A Japanese roboticist recently showed off a giant, person-shaped pillow that also doubles as a cell phone and vibrates based on the frequency of the voice of the person you're talking to. If you're inclined to give this the benefit of the doubt, think of it as a step forward in "haptic" technology, which aims to bring the largely missing sense of touch into the realm of digital communications.

"The two vibrators produce a throbbing sound like a heartbeat. That pulse can get faster or stronger depending on the volume and tone of the caller's voice. We've used several rules like that to create the pulsing sound. When we give Telenoids to seniors, most people hugged them ... when they talked to the other person."

The semi-robotic pillow creature looks kind of like Casper the ghost and comes in an array of colors. Here's a photo gallery. It appears to be available for $50 on a Japanese robot website. In the video, the roboticist describes the Hugvie as a "soft cuddly object shaped like a person." You put your phone inside a pocket in the pillow-bot, the video says, so that you can make and receive calls to people you know.

Again, assuming we're taking this development seriously, it falls in an interesting (and/or terrifying) line of devices that aim to connect long-distance communicators via touch, or to enhance media-viewing with haptic feedback. A couple we've reported on: The Emotichair aims to augment the movie-going experience by sending vibrations into the viewer's spine; and there have been various attempts to let people give each other a "virtual hug" while they're communicating on video chat on the telephone.

This is one of those concepts that has noble intentions — I think — but comes across as just a little weird. Maybe a whole lot weird ... I get what they’re trying to get at here, although I can’t help but think that the comment that “most people hold it that way” is a little obvious; the phone’s in the robot/pillow’s head, so there’s really no other comfortable way to hold it except for hugging it.

Check out the video and let us know what you think. Apparently the robot-pillow makers think this could be used by lots of people. From the video: "We think this could be used by families and lovers, as well as by seniors and children."