An advertisement in the Russian newspaper Evening Moscow earlier in the week featured a picture that bore a striking resemblance to Schulz, Der Spiegel reported Wednesday. When contacted by German media, the firm behind the advert, Renesant, said it wasn't the Social Democrat leader at all but Tim Erikson, a Swedish construction expert who specializes in window frames.

Schulz is not the only politician whose likeness has been used in error. In 2016, NBC News used a picture of former U.K Labour Party leader Ed Miliband to illustrate a story about ways to avoid getting the flu.