Swedish cider maker Abro has launched a pomegranate extension of its Rekorderlig cider brand in Australia.

The launch, handled by Abro's global marketing partner Chili Marketing, follows consumer tastings that focussed on new product development. The company said that last summer, 67% of the growth in the Australian cider category came from new ciders.

The flavour is only available in Australia. A spokesperson for the brand said other regions will be looked at in the future.