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1/25/2012 7:57AM

Brands: 'The Net Generation'

The way corporates brand and market themselves is changing, with the 'net generation' of the youth market at its heart. David Roman, chief marketing officer of Lenovo, the world's second largest personal computer firm, explains how corporates are being forced to change their branding methods.

This transcript has been automatically generated and may not be 100% accurate.

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