Out to Launch

The man on the moon
is a big pizza lover in the first of two TV spots for Little Caesars. A father and son spend an evening stargazing in an open field. The son craves a HOT-N-READY pizza but the dad is
unsure if they have time. He looks into his telescope for guidance and sees the moon yelling, “pizza time.” See it
here. Even a “Mime” can order a HOT-N-READY pizza. His son, a mime in training, is speechless. Watch it here.
Barton F Graf 9000 created the campaign.

LG launched “Prison Break” to promote the launch of its Optimus G phone, competition to the iPhone and Samsung Galaxy. A man is trapped
in a white room, wondering how to escape. He grabs a chair and smashes the wall, then changes weapons – a lamp – and begins trashing the fireplace and mantel. Once the man makes a hole in
the wall, viewers realize it’s a video streaming on a smart phone. Better still, the Optimus G allows multitaskers to zoom in or text, all while viewing the video. See the ad here, created by strawberryfrog.

One Kings Lane, an online home goods store, launched a pair of
TV ads using the tag line, "Design Is Never Done." In “Broken Lamp,” an adorable pooch breaks a lamp while retrieving his toy. Replacing the lamp leads to a redesigned bedroom and the
purchase of a lamp that’s difficult to knock over. Watch it here. A guy feels like his identity is being stripped
in “The Move-In.” His girlfriend is redecorating everything and keeps moving his prized trophy from the living room. But he always puts it back. The girlfriend compromises and leaves the
trophy… but places flowers inside. Progress. See it here. Wieden+Kennedy New York created the
campaign.

Little Susie will opt for a gift
other than a pony this year once she sees this ad for eBay. Proud parents get their daughter what she’s been
dreaming of: a real pony. The girl shrieks with delight, startling the pony, causing it to kick out a window, jump, destroy the Christmas tree and flee outdoors. Mom makes the daughter quickly forget
about the real pony once she buys a toy pony on eBay. Venables Bell & Partners created the ad, directed by Matt Aselton of Arts & Sciences
and edited by Geoff Hounsell of Arcade Edit.

SodaStream launched a global TV campaign with the tagline “If
you love the bubbles, set them free.” The brand claims you can save 2,000 bottles a year by making your own carbonated beverages. That seems like a lot of bottles per year. Do we really drink
that much soda? In the ad, seen here, whenever a homeowner adds carbonation to a soda or seltzer, a series of plastic bottles
explode, until the final scene, where a factory filled with two-liter bottles becomes a sea of cola. COMMON Agency created the ad, directed by Daniel Benmayor.

I don’t know why my eyes are
watering; there must be dust in the air. SickKids (The Hospital for Sick Children) launched a TV spot featuring real SickKids patients, families and staff singing along to Roy
Orbison’s “You Got It.” There’s a four-year-old leukemia patient on an MRI table for his next scan, a child being brought to the emergency room by ambulance, and a teenage
cancer patient putting on her wig. The spot closes with the line: “We’ll do anything for them. But we can’t do it alone. Together We Will.” See it here. JWT Toronto created the ad, directed by Kathi Prosser of Partners
Film.

Fiat 500
launched “No Dream Limit,” a video highlighting two customized Fiat 500s: The Beach Cruiser and The Café Racer, which made their debut at the 2012 SEMA show in Las Vegas. The
black-and-white video begins with 3D models of the customized cars and ends with the real deal. Watch it here, created by
Doner and produced by Superfad.

Burger 21 launched a series of TV and online ads using the amusing tag
line, “what burgers would eat if burgers could eat burgers.” The first ad shows two burgers conversing about meeting the new burger. One burger would rather eat than meet the new guy. See it here. When you snooze, you lose… a part of your bun. One burger found out the hard way when he awoke from a nap to
find that someone had taken a bite out of him. Watch it here. In the final ad, one burger dreamt he was eating himself… and
he enjoyed it. See it here. Red Tettemer + Partners created the campaign.

Random iPhone App of the week: Road
trip! Budget Travel released its first app, Ultimate Road Trips. The app provides a guide to more than 70 drives across the U.S. and Puerto Rico. Users can select a trip by region or
current location, and research hotels, restaurants and places like museums, campsites, national and state parks. Trip itineraries can be shared with friends via social networks. The app is free in the
App Store.

No joke, this video is hot. "Fifty Shades of Grey" could have used a steamy sword fight scene like the one found in this video for Wilkinson Sword razors. A couple showcases impressive sword skills as they lunge for one another in a large, empty ballroom. Blood is not lost ...

Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her doctor's free WiFi and works while she waits. When the doctor is ready to see her, she tells the receptionist she'll be in shortly because she's ...

Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents ...

A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were ...

Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to ...

Expedia launched an ad campaign encouraging travelers to step out of their comfort zone and travel to a destination they have never been before. Scrap the excuses of not having enough money or not wanting to travel alone, and Expedia will save you 20% off a trip if you book ...

My favorite action movie cliche is definitely the group fight scene when the villains fight the hero one at a time rather than all at once. Additional cliches are highlighted in a two-minute cinema ad for the 2015 Canadian Film Fest. The video takes place inside the fictitious "Academy of ...

You have to love this Happy 2015 video for Geometry Global Paris. The big bosses interview agency employees about their relationship with clients and the fact that France is renowned for the French kiss. Upper management combines the two, asking employees how they would feel about French-kissing a client. The ...

This campaign gives me more motivation to wake up early and go for a run. Too bad my local beach won't be one of the remote locations with a digital pop-up store. Peak Performance launched a creative campaign revolving around the Magic Hour -- just before sunrise and again before ...

Samuel de Champlain was an important figure in Canadian history. He is considered the first modern cartographer of Canada and an expert mariner who crossed the Atlantic 27 times. Interestingly enough, no one knows what he looked like. A pointy-moustachioed portrait of Champlain is merely an artist's rendering. To promote ...