Roadster Diner launching a new burger: Route 66

To celebrate their 15th anniversary, it came to my knowledge that Roadster Diner will be launching a new burger called Route 66. So I asked the cool people at Roadster about it and was informed it will be made out of 250g of American prime beef, lettuce, melted cheddar cheese, sweet red onion, fresh tomato, pickles, and the new R 66 sauce.

I also got the below photo of it (click to enlarge) which shows that Route 66 will be served with the usual coleslaw salad, in addition to crunchy potato dipper and a sour herbs special dip for a change.

I personally haven’t had a burger since Ramadan started, and the Route 66 seems like a good one to have after Eid!

I’m no marketing guru, but correct me if I’m wrong: wouldn’t if have been slightly more appropriate to play on the number 15 in some way, shape or form? How about a 15% discount on your total bill, or all burgers on the menu for 15,000LL? Route 66–of paramount American significance–has nothing to do with the Lebanese-owned Roadster’s 15 years of business. The celebration should have rewarded clients and therefore involved a passing on of savings to them. That’s how all the big boys do it!

However please note that we have plenty of other surprises for all our guests

As you know, diners used to originally be on highways in the US (going from one state to another). One of the most famous ones was Route 66, which we have numerous signs of in our branches. That’s why the burger was called Route 66

Once again we do appreciate your feedback and we will be sharing with our marketing team!