"We would love to, but only if we can have a truly differentiated
idea.

One of the things that we don't do very well at Amazon is do a
me-too product offering. So when I look at physical retail
stores, it's very well served. The people who operate physical
retail stores are very good at it.

The question we would always ask before we would embark on such a
thing is: what's the idea? What would we do that would be
different? How would it be better?

We don't want to do things because we can do them. We want to do
something because it's going to — we don't want to be redundant."