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Holiday Marketing Checklist

Get your business ready for the holiday rush

The holiday season is typically a chaotic time, both professionally and personally, and it’s important to stay focused in order to reach your goals. Here’s a chronological list of marketing ideas to show you how to tackle the holiday rush.

October

Devise a detailed holiday plan of attack. Doing a little prep and planning ahead of time will allow you to skip much of the frenzy and feel a little more festive when the holiday season suddenly arrives

Create a holiday budget. Keep it realistic and stick to it.

Get inspired. Check out what other businesses do during the holidays by perusing Pinterest, looking at their Facebook advertisements, or engaging in a discussion board to gather learnings.

Do some market research. What are your customers looking for this holiday season? How will you meet those demands?

Prepare your inventory. The holiday rush will be upon you soon. Get your inventory ordered, and in order.

Plan your Black Friday or Cyber Monday sales. Schedule these sales carefully. What will the sale be? When will the sale launch? How will you advertise the sale?

Order your advertising materials.Now is the time to get Black Friday or Cyber Monday sale materials. This could include banners, postcards, flyers, posters and foam boards - whatever it takes to reach your target audience.

November

“Holidize” your store or website. If you have a brick and mortar, consider hosting an event, decorating your storefront, and playing holiday music. If you have a website, refresh your designs (while staying on-brand) to get customers into the holiday spirit.

Participate in Small Business Saturday. Create a special offer, event or promotion to coincide with Small Business Saturday.

Order your holiday cards in advance. Make sure you order enough for your customers and employees. It’s easy to underestimate your needs in this area.

Order thank you cards or gifts like mugs, calendars or branded promotional items with your logo on them. It’s never a bad time to thank your customers and employees, and to strengthen your relationships for the upcoming year.

Launch your Black Friday Sale. The day after Thanksgiving is a key day to market to your customers with clear discount messaging that drives interest and understanding of the savings involved.