Annabel Clark

Annabel Clark is a Digital Specialist at Upperdog, an agency based on the South Coast in Bournemouth. Upperdog helps brands transform the digital experience for customers through expert SEO, PPC, social media and web design services.

After a rather embarrassing revelation into how Facebook was using and storing user data, they were quick to react. Facebook soon announced they would be shifting focus away from fake news and returning to “what made Facebook good in the first place”. Zuckerberg & co have introduced a new algorithm to show more content from …

Digital marketing attribution helps you evaluate the value of each of your marketing channels. Analysing where your clicks and conversions are being recorded let you know which areas to focus on, whether it be SEO, PPC or maybe redesigning your website! Marketing attribution refers to which channels and sources gets the most credit. An attribution …

The digital world is constantly changing with rapid advancements in technology each year. With newly-digitalised businesses and consumers beginning to interact with websites and apps more than physical staff, this shift change can’t be ignored. From voice search, to micro-moments and omnichannel, here are 8 predictions for digital marketing trends in 2018: 1. Advancements in …