Gentrification

Jesse's Deli, a Brooklyn Bodega, has responded to a hike in their rent by gentrifying their prices. The campaign, which included posters hanging in the window of the deli, showed what each item within the store would cost if the deli owner decided to up the prices at the same rate as their landlord. According to official reports, Jesse's deli occupied a store front in the Boerum Hill section of Brooklyn for five years. The deli originally paid $4,000 per month in rent, but its landlord recently increased the rent…