Ben Cab x Secret Fresh x New Era

The most natural progression in the "Art = Life" movement is the creation of wearable art.

Secret Fresh Apparel and New Era Cap Philippines launched their first collaboration featuring National Artist Ben Cabrera. A collectible set of three caps featuring the colors of the Philippine flag and showcasing BenCab’s iconic character, Sabel.

Secret Fresh wanted to build hype for the release of the BenCab collection as a premium collector’s item, bridging the gap between streetwear enthusiasts and art collectors of all ages.

We shot interviews of BenCab, Bigboy Cheng of Secret Fresh, and Chip Esguerra of New Era Cap PH about the upcoming collection as a video feature for the event. We also did product shoots and model shoots featuring the caps, making sure to hide faces to further emphasize the product. The video was edited in such a way that would appeal to both markets Secret Fresh was targeting.