Mobile phone group TalkTalk reportedly claimed that Vodafone was withdrawing entirely from the MVNO market in documents filed with the Competition and Markets Authority (CMA) in July over the forthcoming mega-merger between BT and EE.

The closure of Mobile by Sainsbury’s marks the second time the group has pulled out of offering a mobile phone service, having previously launched Sainsbury’s One in 2001.

This was rebranded before ending in 2003.

It is understood Sainsbury’s hopes to return to the mobile phone market after its Vodafone joint venture ends.

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