Social Media Marketing

Social Media is all the rage these days. Everyone (practically) has a Facebook page, and there are stats upon stats which would blow your mind about the frequency people are on Facebook. More than any other website in history, Facebook has been the single most important website to connect with others personally and professionally. It’s reunited long lost friends, old classmates, and even long-extinguished romantic flames (much to the chagrin of some currently ignited romantic flames). Point here is that with Facebook, Twitter, and now Google Plus, social media is the new “media.”

Connecting with your Customers

The first thing to keep in mind at all times when entertaining the idea of using Social Networks for business is the same as real life…always have the utmost respect for your potential customers, their privacy, and their space. Just like you wouldn’t run up to a stranger and jam your business card in their face and shout “Call me and visit my website and buy something from me,” you shouldn’t do the equivalent on Social Networks. Yes, it takes a long time to establish a real relationship with someone, especially online, but Social Media posts and followers are not the “get rich quick” scheme some would have you believe.

Advertising on Social Media

Some social networks, like Facebook, allow Advertising on their networks. These can be some of your best-place ads, because websites like Facebook allow you to target what people are interested in, where they live, their age, gender, and many other highly targetable information. Even though building trust and connecting with your social media followers takes time, you can see a quicker return with highly-targeted effective advertising placements.

Growing Your Following

There’s an old saying, which is still true to this day about everything. It basically goes, “Cheap, Fast, or Good. Pick any two.” This is so true in everything we do in life and in business. This also refers to growing your following on Social Networks. If you want to grow your followers Cheaply and Quickly, then the connections will not be very good (or even real live people), as you would probably just be adding a ton of people out of the blue and hoping that you catch a few great new customers, which may even get you banned if you did it in a spammy way. If you want to grow your followers Quickly and still have Quality, then you’re going to have to pay for it (see advertising above) to attract the type of Quality followers Quickly. If you want to grow your following Cheaply and with very good Quality, however, you’re going to be spending some time cultivating those relationships, building trust, and creating a bond.

Social Media is part advertising and part public relations. Use highly-targeted social media advertising to grow your followers quicker and to make immediate sales, and use your posts and content to build trust and develop long-lasting and very strong relationships.

Here at Circle Marketing, we can help you come up with a Social Media strategy and plan that’s right for your business and goals, administer your Social Media accounts and do the cultivation for you, or just help you get up and running with a customized Facebook Page and/or Twitter Page. Contact Us via the form to the left, and let us know your needs for Social Media Marketing!

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