​My business is zero if I do not have any customers. My best quality product will remain in my inventory until anyone purchases it. Therefore, I need to create a sales funnel of my prospective clients before launching my new product.

The right strategy to make an amazing sale of your first product would be to first create interested customers and then launch your product. ​For this, you need to create a platform which keeps motivating and engaging them before finally offering them the new product.
Here are few things which I feel one should keep in mind before launching the new product.

Good business name and website URL

Choose a business name and website URL which is simple and easy to remember. You should keep in mind that you are just starting and initially your business will be remembered through your start-up name and its website URL. Try finding a best domain name which relates to your business and which is easy to read, easy to pronounce easy to write and effective enough to create a picture of your business in the minds of the people.

Good design of the website

​The mind visualizes everything in terms of picture. The color combination plays an important role, differentiating your business from the rest and helps you in creating a place for your business. Choose a right design, meaningful logo, theme, and color which match and signifies your business. Also, create an email id like yourname@yourbusinessname.com. This will give the professional look to your business while communicating with your readers.

A regularly updated blog

​Very good, you have chosen a very good domain name, the excellent theme and the right colour combination, representing your start-up.

What you think is this enough?

Do people start visiting your website and start buying your product?

No, still your website is static and with no new information to share with your readers. A regularly updated blog will keep your website and business live and vibrant, compelling the readers to browse your website regularly to get the latest information of their interest. Moreover, the updated blog will make your website appearing in the search engine further increasing the online visibility of your business. Make the viewers register your blog, in this way, you will start receiving leads of the prospective clients who would be interested in buying your future product. This would be your target audience.

Shortlist your prospective clients

Signing to your blog or the newsletter is one of the effective ways to know the level of interest of the viewers in your business and the new product. People who sign to your blog or the newsletter are the ones who are more interested than the ones who haven’t a very simple conclusion. They are likely to go one step ahead like purchasing your product, justifying their level of interest. Therefore, collect their email ids, know their expectations from your business and then send them customize information matching their expectations thus making your leads more solid. Also, engage your prospective clients with quizzes and surveys, understanding their need and requirement and finally incorporate those things into your coming product.

Build a strong e-commerce platform

You need to create an effective buy-sell platform on which your viewers can see the picture, read the features and the specifications of your new product and finally buy the product online. In return, you receive the money transferred to your bank account. It is a fact that money is a very important aspect of any business and without it; the businesses usually do not grow. Therefore you need to provide a hassle-free platform for your customers which have features like:

Multiple payment options

Security of the information

Fast and seamless (It does not take too long to process the payment transactions)

Finally, launching your new product

Inform all your interested viewers through e-mail about the launching date of your new product. Tell them about the features and the benefits of using your product. Initially, offer them discount like:

Festive or New year discounts

10% OFF if you buy on or before 30th of this month or anything similar

Conclusion

​Simply, a brilliant idea or the product alone cannot bring customers and grow your online business. You have to do the homework to make the launching of your new product successful. This homework will give you the direction by providing you the list of the prospects who can buy your product, making your online venture successful. Moreover, to maintain the sales of your new product in future and keep online business live and vibrant, you have to dance, cry, and laugh means fully express your views through your blog. If your performance is bad that is if your blog is not informative and engaging, your customers or the viewers will definitely leave the show and go to watch others. Please let me know your views about finding the customers for your first product.