GDPR

Lexalytics, the leader in “words-first” machine learning and artificial intelligence, announced it has expanded options for customers working in the European Union. Enterprise companies using Lexalytics’ cloud-based Semantria API, Semantria for Excel, and Semantria Storage and Visualization products can now easily choose to process their data in Australia, the European Union or the United States. In addition, Lexalytics has added Romanian to the list of languages it can analyze natively. Lexalytics now supports an…

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events
At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

WISeKey QuoVadis Identity Management, Managed PKI and Digital Signing Services Penetration Is Growing Beyond Europe, Generating Revenue of over $11 Million for the First 7 Months of 2018
WISeKey International Holding Ltd (WISeKey) , a leading Swiss cybersecurity and IoT solutions company, announced that its suite of QuoVadis products and services is growing by over 60% compared to same period of last year as more companies required ID Management to facilitate their compliance with GDP, the primary law regulating how…

Times are changing. And quickly. Every year it seems CMOs are having to change tack in order to meet CEO expectations. Right now this pressure filled environment is all geared towards growth – but how can marketers balance their many responsibilities while also ensuring growth is quickly achieved and sustained?
Stacking up responsibilities
The introduction of GDPR earlier this year has had a profound impact on CMOs. In many instances, marketers have been handed responsibility over data interpretation, and have to also…

"Search will no longer be limited to a list of outcomes that are a result of entering a few key words. Search will become natural and human."Tell us about your role and journey into technology. What made you join Algolia?
After studying at MIT and spending the earlier part of my career in engineering, consulting and IT, I decided to take my work in a different direction and venture into the field of marketing. I have always been one to enjoy the journey, and you can often find me on the unbeaten path. While some…

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer."
Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company?
I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Even Fewer Know What Data Third Parties Hold and Have Addressed Third-Party GDPR Compliance in Contracts
The European Union (EU) General Data Protection Regulation (GDPR) took effect May 25, 2018, yet only 34.5 percent of nearly 500 professionals involved in GDPR compliance efforts say their organizations can defensibly demonstrate compliance with the new data privacy rules today, according to a recent Deloitte poll.
Litigation, regulatory and internal investigation challenges could abound for others. One-third of…

Roger Kjensrud
Co-founder and CTO, Impact
Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle.
I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…

Independent Research Film Ovum Has Named Privacy Management Software Company OneTrust as a Leader in the Market
It has been two months since the launch of the European Union’s General Data Protection Regulation (GDPR). While the risk of data breach still hangs in the air like the mythical Damocles’ Sword, many companies have chosen to minimize the risk by adopting privacy management solutions. In its recent report, Ovum, a leading analyst and research firm, has named OneTrust as a strategic leader in the global privacy…

Imagine a world where it’s considered okay for salespeople to follow customers out of a store and trail them from shop to shop, perhaps into a café and then from the mall to their home. Then what if the sales rep continued popping up for the next month, asking about the dress the shopper had looked out. Pretty outrageous? However, that’s the status quo created by adtech online.
This is not normal. This is not good customer service or the best use of our brightest brains. It’s grubby, irritating and often fraudulent, with…

Blake Brannon
VP Products, OneTrust
Meeting GDPR guidelines is an on-going disruption that has made most businesses stand up and look beyond their traditional data privacy standards. How do cookies fit into all the hustle-bustle of GDPR? OneTrust's Blake Brannon provides insights on Cookiepedia and how it helps their large partner network to support Privacy Initiatives, including GDPR.Tell us about your role at OneTrust and the team and technology that you handle.
As VP of Product, I oversee all aspects of product…

"Visual search that ties objects to relative information will become one of the key enablers in data-driven sales."Tell us about your role and journey into technology. What made you launch Io-Tahoe?
I fell in love with technology after I realized how powerful and enabling it can be. My passion for IT developed in the mid-1990s. I pursued my MS in Computer Science and started my career in Technology after completing my Masters in Psychology. Since then my passion has grown as I see modern technologies constantly evolving,…

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance
Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

Anudit Vikram
SVP of Audience Solutions, Dun and Bradstreet
GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram, SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

Jon Aniano
Chief Product Officer, Copper
Recently, ProsperWorks rebranded itself to Copper. While the transformation is aimed to make CRM more productive and to make a long-term relationship, the core technology remains a powerful driving force for the company. Jon Aniano, Chief Product Officer, Copper (formerly ProsperWorks) spoke to us about their CRM for G-suite and the core tenets of their martech offering.Tell us about your role at Copper and the team/technology you handle.
I'm the Chief Product Officer at…

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix?
As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

This is the Second Investment in SessionM by Salesforce Ventures
Salesforce Ventures, the global corporate investment group of Salesforce, led the $23.8 million funding round for SessionM, a customer data and engagement platform. Other existing premier investors that participated in the round included Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers.
This is the second investment in the company by Salesforce Ventures. It had earlier participated in a $35 million…

"The future of mobile advertising is in-app. Consumers today are spending more time than ever before on their smartphones – up to five hours a day."Tell us about your role at Matomy and how you got here.
I joined Matomy as President and CEO in 2018 following a long career in technology and global business, with a focus on telecommunications. Before landing at Matomy, I served as President and CEO of Flash Networks, the leading provider of optimization, monetization and security solutions for mobile operators. My interest…

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services
Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free.
Data Transfer Project builds on Google's on-going work for transferring data…

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

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