CLIENT: L’oreal Professionnel

L’oreal Professionnel are the global brand leader for hair care products. Revolve looked after the press office function for L’oreal Professionnel which included brands such as Keratase, Shu Uemura Art of Hair, Redken and Matrix. Revolve also managed the L’oreal Colour Trophy and iliminator awards.

Here’s what we did in a bit more detail…

Revolve managed the launch of the SHU UEMURA Art of Hair products in Dylan Bradshaw Salon in Johnsons Place, Dublin 2. This launch was the official launch of SHU UEMURA Art of Hair in Ireland. Celebrity hairdresser Dylan Bradshaw hosted the exclusive event and a handful of celebrity invited guests got a first-hand taste of the Far East at the bash, with the Art of Hair range unveiled during a Japanese-themed evening.

Revolve attained a significant amount of national editorial coverage for Redken haircare. Redken was featured in top Irish publications and was linked back to the Dylan Bradshaw salon.