Now, Ford has gotten in on the electrified portfolio announcements and announced the Lincoln brand would offer electrified versions of each model by the year 2022.

The Lincoln announcement is slightly more specific than Volvo or Jaguar Land Rovers, according to sources who spoke to Reuters on condition of anonymity.

Lincoln will offer hybrid-electric versions of all of its vehicles by the year 2022, which could mean either fitting Ford's well-known two-motor hybrid system to all its vehicles or possibly standard mild-hybrid systems.

2018 Volvo XC60 T8

It may also include plug-in hybrids as well, and Ford executives are reportedly weighing the introduction of one or more all-electric Lincoln vehicles.

At least one battery-electric model is becoming de rigeur among global luxury brands, a group that Lincoln aspires to join.

But it's worth reiterating the difference between "electric" and "electrified."

The plans to move Lincoln to an electrified brand were reportedly made before the departure of Ford's ex-CEO Mark Fields.

The automaker's new CEO, Jim Hackett, is expected to make the electrified Lincoln plans official during an investors' call on October 3.

Analysts and electric-car advocates will be listening closely to ascertain whether Ford provides meaningful details about future vehicles—and whether any are truly mass-market vehicles to be sold in volume.