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Mashable - Netflix Knows You Better Than You Know Yourself

Between 75% to 80% of the videos that Netflix users end up watching on the service come directly from the company's recommendations about what to watch next. To put that another way, just one fifth of the content viewed on the site is from users visiting Netflix and choosing to go through the steps of typing out the name of something they want to see. The better the suggestions Netflix can make, the more videos users will stream, and the more customers will want to continue paying for the service.