The mission of Children's Ministries in the Seventh-day Adventist Church is to reach out to children and draw them into a loving, serving relationship with Jesus Christ and with their church. North American Division assist unions, conferences and kid centers as they train, resource, and support those who minister to children.

In response to Christ's mandate to feed His lambs, the goal of the North American Division Children's Ministries Department works to develop: (1) Relational ministries, (2) Inclusive ministries, (3) Informed ministries, (4) Professional ministries, and (5) Cooperative ministries.