The slow rise of the SoMoClo OS — Even at first glance, one can see that Apple's new desktop operating system, OSX Mountain Lion is unifying the user experience across its different devices and platforms. Common applications and modes of interaction such a reminders, notes …

How Companies Learn Your Secrets — Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn't want us to know, can you do that? ”

Google Drive in the wild? Screenshot and possible logo — Google appears to be getting closer to the launch of its online storage service: A GeekWire reader says Google Drive has been enabled in his Google Account — as shown in the screenshot above, which has been redacted for the sake of his privacy.

Early Praise in Inspection at Foxconn Brings Doubt — The president of a nonprofit group hired by Apple to inspect its suppliers' factories has begun praising the Chinese plants of Foxconn, Apple's largest supplier, just days after his group began inspections there.

Netflix Is Bringing DVD-Only Rentals Back — Since the whole Qwikster debacle, Netflix has tried to distance itself from DVD rentals in favor of its streaming service. But red envelopes will soon be popping through mail slots again now that Netflix has reintroduced DVD rentals.

Pinwheel! In Private Beta — I'm happy we're about to start inviting people into the thing we've been working on!! It's called Pinwheel, and it's a way to find and leave notes all around the world. — We're opening it up in private beta on the web and mobile web. An iOS version is coming next.

Nevada Approves Rules for Self-Driving Cars — In a statement, the Nevada Department of Motor Vehicles said that its Legislative Commission today approved regulations allowing for the operation of self-driving vehicles on the state's roadways. Nevada's rules are the next step in a process began last June …

Apple and the New York Times not meshing — The Wall Street Journal's Jessica Vascellaro scores the access coup of the week, maybe month. An exclusive interview with Apple Chief Executive Tim Cook yields insight on how the company is migrating iPhone functionality to boxes.

Swype hits Android 4.0 with Dragon Go! integration — Nuance added support for Ice Cream Sandwich, or Android 4.0, in the latest beta of its Swype software keyboard on Thursday. The new version has a limited audience base since so few handsets and tablets currently run Google's …