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Budweiser, Miller parent firms to merge into mega-mega brewer

The complex deal involves a third beer giant, Montreal-based Molson-Coors, which will acquire Miller’s U.S. business and the Miller brand worldwide.

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Anheuser-Busch InBev sealed a deal months in the making to acquire its biggest rival, SABMiller, for $105 billion.

By Danica KirkaThe Associated Press

Wed., Nov. 11, 2015

LONDON—Budweiser maker Anheuser-Busch InBev on Wednesday announced a final agreement to buy SABMiller for 71 billion pounds ($107 billion), in a deal that will combine the world’s two biggest brewers and create a company that makes almost a third of the beer consumed worldwide.

In an effort to assure regulatory approval of the transaction, SABMiller agreed to sell its 58 per cent stake in a venture with fellow brewer Molson Coors, for $12 billion. The deal, which also includes rights to the Miller brand name worldwide, should ease concerns that AB InBev would have a stranglehold on the U.S. market after the merger.

This transaction is a game-changing opportunity for Molson Coors and advances our ambition to be the first choice for consumers and customers,” Molson Coors presdient and CEO Mark Hunter said in a statement from Denver and Montreal, where the company has dual headquarters.

Meanwhile the combined company — which as yet does not have a name — will also need to address regulatory issues in China, where SABMiller had a leading position with a 49 per cent stake in the Chinese beer Snow. China is the focus of intense interest, as it already drinks a quarter of the world’s beer.

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“This combination would create the first truly global brewer,” AB InBev Ceo Carlos Brito told reporters in a conference call after the deal, which is set to be completed next year.

Some of the brands made by Anheuser-Busch InBev and British brewer SABMiller, the world's two largest brewers who Wednesday reached an agreement to combine.
(JUSTIN TALLIS / AFP/GETTY IMAGES)

AB InBev is seeking to bolster growth by acquiring SABMiller’s businesses in Africa and Asia as changing tastes and the growth of craft beers cut sales in developed markets. The two companies own hundreds of brands, including Budweiser, Corona, Grolsch and Stella Artois, and AB InBev expects to cut costs by $1.4 billion after the takeover.

“The transaction would strengthen AB InBev’s position in key emerging regions with strong growth prospects such as Asia, Central and South America, and Africa,” AB InBev said in a statement. “These regions have hugely attractive markets and will be critically important to the future success of the combined group.”

The company will be listed in Belgium, with secondary listings in Johannesburg, Mexico and New York.

AB InBev and SABMiller had twice extended the deadline for a formal offer after reaching an agreement in principle on Oct. 13.

One of AB InBev’s prizes in creating a global beer company will be to gobble up SABMiller’s footprint in Africa. In a conference call with reporters, Brito made note of the potential for growth on the continent, where the middle class is growing.

SABMiller is the descendant of South African Breweries and has stretched its reach across the continent, betting that Africans will shift to higher quality beers as economic development increases disposable income. It had operations in 17 countries on the continent, with another 21 covered by Castel Group, in which it has a stake.

That foresight made SABMiller attractive to AB InBev, already the world’s biggest beer maker, as it joins the list of international companies seeking to cash in on the newest growth frontier.

“This is all about growth,” Brito said, “And we’re very excited about prospects.”

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