What is fantastic marketing and how do you do it?

Devoted and Disgruntled Archivist

What is fantastic marketing and how do you do it?

Mark Hornsey, 13 July 2012

Real Conversations

Make relationships, gather essential information, and follow it through. It has to be a shared journey; check, chase and follow up. Once you know what need to be done help to make it happen and analyze the outcomes.

Use the internet and create a buzz

If restricted funds then prioritize

Have 3rd party support

If there are opportunities grab them and use them

Once an exciting idea is created then share it, get your tribe of fans/ followers/ mailing list to share it make them feel part of the idea or event.

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Latest

We live now in information - it is our environment. An aspect of what we can do in response to current events is the information we have about what's actually going on. Perhaps if we can clean up the information environment we will make better decisions about what to do next.

"How do we improve female working class visiblility in the arts?" was the question posed at the start of day.
As a female arts sector leader (Festival Director - therefore a programmer, fundraiser, commissioner, debater, network lead/contributor, ambassador, etc), I felt it was important to ask what people wanted or needed from me, as someone who has a voice -in certain spaces- to offer. I was trying to buck the assumption that I would already know what women wanted from their peers and lead

The use of co-productions between opera houses across different parts of the world is claimed to be a way to pool companies’ resources and save money. However, is a consequence of this practice that such productions are likely to communicate less effectively with the audience of any single theatre because they are trying to reach too many different audiences at the same time and because taste varies so greatly across the world?

This Open Space covered a wide range of subjects including gender, ethnicity, stage allies, pre- and post-show ally-ship, awareness, play and best practice.
It was convened by Stephen Davidson (Author: Play Like An Ally and Improvising Gender; Artistic Director: Improvable; Nursery Theatre: Training Centre Manager), Minder Kaur Athwal (Facilitator), Victoria Hogg (Founder: DDG Improv and The Offer Bank).
NB. These notes are not perfect! They were taken long-hand in the moment and are a startin

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