The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

“It’s official,” I thought. “Now every business in America has a Facebook page.”

Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.

Discover which social network marketers most plan on investing in. Hint: it’s not what you think. 50 pages, 80+ charts! Get this free report and never miss another great article from Social Media Examiner.Join 340,000 of your peers.

Get Your FREE Copy of the Social Media Marketing Industry Report

Wondering how your peers are using social media? Discover which social network marketers most plan on investing in (hint: it’s not what you think). Also see how much time marketers spend on social media and much more (50 pages, 80+ charts)! Get this free report and never miss another great article from Social Media Examiner.Join more than 340,000 of your peers!