Star Ads

“Too many divorces for so small a town. But then you mustn’t forget that Hollywood is a hard place to be happy unless you’re so absorbed in your work that you haven’t time to get into mischief. I do believe what I say when I tell you that no married person should leave husband or wife alone in Hollywood. There’s too much temptation. Think of all the charming, intelligent people out there.”– Dolores del Rio

“There are many things in your heart you can never tell to another person. They are you, your private joys and sorrows, and you can never tell them. You cheapen yourself, the inside of yourself, when you tell them.”—Greta Garbo, 1931

Ever since there were movie stars there have been star product endorsements.

Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product — cigarettes, perfume, makeup, whatever — was born, and continues with increasing power and sophistication to this very day.

Ever since there were movie stars there have been star product endorsements.

Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product — cigarettes, perfume, makeup, whatever — was born, and continues with increasing power and sophistication to this very day.

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How I Married Karen

The new bookby Robert J. Avrech

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Adobe Digital Edition's version is available through the Lulu store!

About Me
Robert J. Avrech
Los Angeles, California

I'm an Emmy Award winning screenwriter. I'm also an observant Jew, a religious Zionist, a conservative Republican, and a member of the NRA. I've been writing and producing in Hollywood for over twenty-five years. But the focus of my life is my family: my radiant wife, Karen—with whom I have been in love with since I was nine years-old—and my two daughters, who, thankfully, look like Karen. Not too long ago, we had three children. But our son, Ariel, died at the age of twenty-two from cancer. We miss him terribly. We think about him practically every minute of every day. People tell us that time heals, but Karen and I know this is not true. Time grinds away doing its terrible work. Ariel is gone. Yet absence becomes presence.

Ariel Chaim Avrech, ZT'L, May His Righteous Memory be a Blessing.

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