Googling yourself now leads to personal privacy controls

SAN FRANCISCO - Now all you need to do is Google yourself if you're wondering how deeply Google has been digging into your digital life.

Starting Wednesday, a shortcut to personal account information will appear at the top of Google's search results whenever logged-in users enter their own names in the query box. The feature is part of an update to the "My Account" hub that Google introduced a year ago to make it easier for people to manage the privacy and security controls on the internet company's services.

Google says it is making the change after learning many users who do a "vanity search" under their name want a quicker way to find out what the company knew about them, as well as see how they are depicted on various internet sites.