The National Shooting Sports Foundation and Cabela’s Inc., the World’s Foremost Outfitter of hunting, fishing and outdoor gear, today announced a new partnership to promote firearm safety in support of NSSF’s Project ChildSafe program.

“Both Cabela’s and the National Shooting Sports Foundation place a premium on firearm safety and responsibility,” said Scott Williams, Cabela’s Chief Marketing Officer. “Cabela’s is proud to support Project ChildSafe and help educate firearm owners on the importance of safe and proper firearm storage.”

In providing its support, Cabela’s joins a growing list of leaders in the hunting and target-shooting world–including USA Shooting, the Outdoor Channel and many of the nation’s largest hunting, shooting and outdoor publishers–that have endorsed and supported Project ChildSafe’s mission this year.

“We’re thrilled to have Cabela’s involved in this effort,” said Steve Sanetti, NSSF President and CEO. “This is another powerful testimony to the strong belief in and commitment to firearms safety and responsibility in the sporting community. The hunting and shooting community is the largest audience and the best source of ambassadors for these messages–the more we can empower them to deliver those messages to their families and others in their community, the more we can help prevent firearm accidents.”

The announcement comes as NSSF and Project ChildSafe are in the midst of a “Hunt S.A.F.E.” campaign launched at the start of the fall hunting season and focused on the sporting community. “S.A.F.E.” is an acronym for Secure your firearms when not in use; Be Aware of those around you who should not have unauthorized access to guns; Focus on your responsibility as a firearm owner; and Educate yourself and others about safe firearm handling and storage.

“We want to remind everyone that the hunt isn’t over until you are S.A.F.E.,” Sanetti said. “With proper storage being the No. 1 way to prevent firearm accidents, all gun owners must accept responsibility to treat firearms with the respect they deserve in the field, on the range and everywhere in between.”