Mobile Exam at Google – My pass and Lessons learnt

Mobile Exam at Google – My pass and Lessons learnt

I recently attended an advanced Mobile Certification Bootcamp at Google as part of my specialist advaanced training programme being undertaken at Google this year.

The Mobile exam is the newest of the exams by Google and isn’t mandatory, but is a big subject and a complex area – as let’s face it mobile isn’t going anywhere and is in a rapid period of growth.

In the spirit of transparency I will share with you my triumphs and failures….

I failed this exam at Google scoring 76%, the pass rate is 80% – so 4% was a bitter pill to swallow!

It was my fault, I rushed though the exam and had 30 mins left.

It’s regarded as the hardest exam because of the technical issues across the differing platforms. IOS and Android don’t play nicely. I could give you several other reasons – but I won’t.

I happy to say I re-sat this exam 2 week later and passed at 90% so that’s great until next year when I need to renew…

Note to self: Below are my general notes – they’re just to refocus my research when preparing for the next exam and are fairly broad *Farky, Do your homework first because next year this exam will be different and harder. Your notes might not cover everything – they’re written around your learning style and have a few cheeky gaps, your genius can fill in the rest.

Mobile Exam Notes

Mobile use tends to be spread evenly throughout the day

Tablet use tends to peak in the evening

Ads can be excluded from those who already have installed the app

Showroooming is a concept where people visit the physical store and make the purchase on their phone

55% of searches on a phone typically go in to purchase in 1 hour

Android is seeing a 236% rise in annual growth

Mobile ads don’t appear on the right hand side (No ads do in 2016)

For mobile this is partly due to screen size which is a consideration to interaction

Indicate that the website is mobile friendly by using a specific URL

Mobile can help understand the context, location, device type, time of day

Conversion rate optimiser for Apps take into consideration the above

68% of searches occur at home / 71% including other devices 93% go on to purchase, 83% during the day – check usage reports for mobile – its moving quickly

Mobile call extensions always give the option of visiting the website

Call only adverts are only suitable for companies that wish to accept phone calls

Check the call details reports for data

Where possible always create a mobile site first

Getting an app install isn’t enough for engagement, they’re often used

Location extensions need to be opted into the search partners network for maps

The average user has 20 – 30 apps installed on their phone

Viewable impressions only pay for impressions

The top 2 positions gain the most amount of traffic for mobile – therefore use bid strategies to modify bids