I Can Only Imagine™ Products: The Story Behind the Collection

Posted by Sherry Morris
on July 19, 2018

When the creative team at Carpentree heard that a movie was in the works to show the encouraging true story behind MercyMe’s beloved song, I Can Only Imagine™, they knew they wanted to be involved. It was the chance to bring those powerful lyrics into people’s home through inspirational decor.

“We want something to go on our walls that reminds us that God moves on Earth and there is hope in Heaven,” said Sherry Morris, Carpentree’s Marketing Manager. “It’s a reminder that we are never far from God’s love.”

With I Can Only Imagine™ due in theaters on March 16, 2018, Carpentree went to work with the film’s marketing team and MercyMe to bring their creative ideas to life. The first step was a special screening of the movie to get their creative juices flowing. The team left feeling hopeful, inspired and ready to dive into their creative process.

“I think because of where Carpentree comes from as a company, being faith based and inspirational, this is right in our wheelhouse,” said Kenton McCracken, Creative Director. “The movie really helped us to envision how we would want to design a product collection with the lyrics to put in the home.”

The result was a beautiful home decor line of various mediums, sizes and styles that works well together or stand alone in the home. The design emphasizes the lyrics of the song with supporting imagery to set the tone without distracting from the message.

“The focus is on the lyrics, but we added ambiance with sunset and ocean abstract imagery to represent the vastness of the future,” said Morris.

Our I Can Only Imagine™ products make for the perfect gift or addition to your home or office.