Did you take a peek at our website today, hoping for some Black Friday bargains? Sorry about that. We can’t get into Black Friday. It’s the opposite of everything that Baba+Boo is about, and it would just feel too hypocritical to get involved.

During the processes for these awards which have been so prominent in my Baba+Boo world recently, I have been asked the question about what I have found tough and what challenges I have come against in business. Aside from the obvious struggles with juggling the business and family life, the toughest thing I have face and still face, is the criticism from mums who think my nappies are just 'ebay cheapies'