Some 88 per cent plumped for londonplumbing.com, as it suggested to them a more professional and trustworthy organisation. Younger consumers were more likely to have this attitude, with 95 per cent of 16-24 year olds preferring a domain specific address.

Jonathan Robinson, director of business development at Easily, said: “Email is an extension of a company’s online presence, so it is unsurprising to find that consumers expect a professional business website to be complemented by domain name specific email addresses.