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August 08, 2008

This Week in Interestingly Interesting

Reason in Irrationality?After the last greatness from the New Yorker, another fantastic, marketing-applicable piece is pushing me kill to off a few trees and actually subscribe to the thing. This time, in Predictably Irrational, Elizabeth Kolbert takes us through how we literally go crazy for Free, many times to our detriment. Whether it's spending an extra 20 bucks to save 5 in free shipping from Amazon or the countless studies that show the volatility of price perception, clearly price is a function of more than just supply and demand, but a combination of our emotions, our dogma and our surroundings. Our industry is consistently selling rational benefits to an irrational decision maker. Great read.

JWT goes videoJWT has created a channel on Vimeo with a bunch of videos from some of its best thinkers. Some good stuff to chew on, for sure.

From zero to social strategy in five daysLorie Laurent Smith over at Organic creates a social strategy in five days. This will get its ass kicked by my upcoming post, "How to build a social media strategy in 4 days." Eat that, Lori!

Hulu continues to surpass YouTubeFrankly, I'll continue to sink my head lower from the prediction of a Hulu failure. Clearly they've gotten their heads on straight for now. At what point does quality and experience surpass community? Looks like YT/Google's stagnation may let us find out.