Tell us a bit about who you are and the people you reach

The site is a travel site, so will be targeting any and all travellers who like to Sip Eat Play and Stay.

The company will be targeting the travel and leisure industry.

The company is targeting the Australian domestic traveller and the international traveller, for both business and personal travel.

For work or for fun.

Requirements

Two versions of logo required – one horizontal, one vertical.

Logo will be a TRAVEL SUITCASE, with each word Sip – Eat – Play – Stay represented as a travel sticker on the front/side of a suitcase. Possibly an old style suitcase with straps - traditional, or a more modern suitcase(see attached images).

The logo should communicate the idea of "pack your bag and go sip eat play stay"

Each element will be respresented by an icon. Below are some ideas for how these will be represented:

Sip - (to drink slowly) might be a wine glass
Eat - might be a knife and fork / plate
Play - might be a figure of a human in activity / sun / something fun.
Stay - might be a house icon / bed

I like the idea of incorporating images like tourist signs you see on the freeway as the look and feel of the four images

The logo will obviously appear on the website.

The website will have a web 2.0 look-and-feel. There will be plenty of user interaction. The site will have a clean, polished look

Colour Scheme

The colours for the logo will be lively but integrated. Not too crazy, but just exciting enough to give the viewer a warm, comfortable and welcoming feeling.

As this site promotes AUSTRALIA, I would like to use the colours of Australia - red of the outback, blue sky/ocean, yellow/orange of the sun, green of the rolling hills etc etc. I want strong colours, not washed out.