The WORLD OF BEAUTY & SPA Trade Fair in March Drew a Record Number of Visitors Including Many VIPs Outstanding new spring products and services from the world of beauty and leisure were unveiled at The WORLD OF BEAUTY & SPA cosmetic trade fair held on 11 and 12 March in the Letňany district of Prague.

Anyone who entered this immediately found themselves surrounded by four hundred exhibition booths offering the latest products, methods, and treatments in the field of home and professional cosmetics and skin care, massage, bath, wellness and spa products, spa and hotel wellness facilities, hair-care and styling products, creams, oils, and nutrition and healthy lifestyle products.

Top-notch make-up artists, hairdressers and stylists presented the new spring and summer trends on the trade fair’s stages. An inspiring competitive entry was Štěpánka Podroužková’s flower-filled and elegant ‘Season’ photo make-up, while shocking combinations of materials, hairstyles, and make-up based on hard-core Glam Rock were created for the competition under the direction of make-up artist Pavel Bauer, which was rounded out by the ‘Rock Fashion Harley Davidson’ fashion show. Fresh young inspirations were offered up by the work of young designers on the theme ‘Bride of the Future’ (designer creations pinned on a live model) and by the make-up, hairstyles, and body painting designs created in the style of ‘Fashion Runway Extravagance’. Visitors could see the hairstyle creations of legendary hairstylists Dáda Kusá, Romana Topinková, Honza Špilar, and Honza Hlaváček. The latter also introduced a new theme at the master hairstyling contest ‘INSPIRATION 2017’. There was a competition for the best nail designs for various occasions, and there were a hug number of participants in the competition devoted to hair and eyelash extensions. The ‘natural fitness’ competition filled with enviable male and female bodies was greeted with rounds of thunderous applause from spectators.

Visitors were able to meet famous personalities on stage and at the fair booths. Zuzana Norisová, invited to take part by GERnétic, was a sure attraction for the public, and a traditional presence from the world of beauty and scents at the fair were the figures of Kristina Kloubková and Marie Rottrová at the Alessandro booth, Ester Janečková, Eva Decastelo and Lenka Vlasáková at the Yasmina.cz booth, and others. A parade of ‘lace temptations’ shown on behalf of Fashion Island were presented by the most beautiful girls in the Czech Republic – Miss Czech Republic 2015 Nikol Švantnerová, Miss Czech Earth Karolína Mališová, Czech Beauty Queen Gabriela Franková, Miss Czech Republic 2007 Lucie Hadašová and her daughter Denisa Bednářová, runner-up in the Miss Czech Republic competition in 2009 Tereza Budková, Miss Face 2015 Barbora Hamplová, second runner-up in the Czech Miss Face competition in 2015 Natálie Myslíková, Taťána Makarenko, and a finalist in the Czech Miss Face competition 2015 Nikola Bechyňová. And there was a performance by top dancers from Stage Studio.

Anti-aging skin care, aromatherapy, relaxation, and a healthy lifestyle were the pilot themes of the booths and salons at the trade fair. The main themes of the programme were revolutionary new methods in care for the skin and body, both those developed in international laboratories, improved versions of the traditional natural recipes of our grandmothers, and imports from exotic countries.

The fair was not just a platform for inspiration but for many it was also above all an opportunity for consultation. It even offered visitors a chance to observe ‘live’ the effects of new products and methods and often they could even experience it on their own skin. Experts in the workshops and at the booths answered questions and provided practical advice for looking one’s best and for a healthy lifestyle, an essential part of which is mental wellbeing, healthy personal fulfilment, and a positive approach to ourselves and others around us.

Alongside skin care a range of massage methods were on offer, such as massages with bamboo sticks or hot stones, Indian head massages, Ayurveda massage, and the Kinesio Taping Method. There was a fascinating workshop on saunas and the beneficial effects of massage and aromatherapy on mental wellbeing. The programme also presented hand and foot care products. And the entire event was rounded out with an array of offers for continuing education and requalification courses.