Ukraine’s Spirit market is forecast to register moderate growth in volume terms during 2014-2019. Vodka is the largest category in both value and volume terms in the Spirits market in 2014. The Whiskey Category will register fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Ukraine’s Spirits market and also registered fastest growth during 2011-2014.

Key Findings

The economic growth in Ukraine slowed down due to the current political instability in the country

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Introduction

Classifications and definitions

Methodology

Market Overview

Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

National retail and foodservice figures – Key Takeouts

Market value and volume for the Ukraine Spirits market

Historical and projected sales in the Ukraine Spirits market

Degree of trade up/down-trade in the Ukraine Spirits market

Comparison of Ukraine Spirits market compared to other key countries

Market volume of Ukraine Spirits by category

Historical and project market value of Ukraine Spirits by category

Winners and losers in the Ukraine Spirits market

Segment share of the category and change in market share in the Ukraine Spirits market

Penetration of private label, by categories, in the Ukraine Spirits market

Private label performance compare to national brands in the Ukraine Spirits market

Leading companies in the Ukraine Spirits market by category

Leading brands in the Ukraine Spirits market by category

Retailer and packaging

Leading retailers in the Ukraine food market

Leading distribution channels in the Ukraine Spirits market

Leading distribution channels by category in the Ukraine Spirits market

Ukraine Spirits market by type of packaging

Ukraine Spirits market by type of packaging closure/outer

Ukraine Spirits market by type of packaging, forecasted

Demographic cohort consumption patterns

Overall consumption occasions by age and gender in the Ukraine Spirits market

Private Label consumption occasions by age and gender in the Ukraine Spirits market

Under/Over-consumption levels in the Ukraine Spirits market by gender and age

Consumption frequency by type of consumer in the Ukraine Spirits market by gender and age

Private label consumption by age and gender and comparison to overall consumption levels in in the Ukraine Spirits market

Consumer trend analysis

Degree of influence that consumer trends have on volume consumption in the Ukraine Spirits market

Market volume of the Ukraine Spirits market by category and trend

For leading trends in the Ukraine Spirits market

Degree of influence trend has on volume by consumption by key demographic

How the trend is influencing consumption in the Ukraine Spirits market