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Monthly Archives: March 2016

An interesting study was done to determine which is the happiest nation in the world. It was a surprise that the happiest nation was not the one that was the richest. It did not have the most beautiful landscapes, or even some kind of abundant natural resources, but something completely different. You are probably wondering which nation it is, so I will not keep you waiting. The nation that I am talking about is Denmark, and it is considered to be a nation where people are very content with their lives. The secret for their happiness appears to be having low expectations.

When it comes to blogging, I am not saying to settle on being an insignificant blogger. However, if you want to be a successful blogger, I think you need to be happy. In order to achieve this, you should not have too high expectations, but rather reasonable ones. Anyway, I find the results of this survey to be quite surprising, and I wonder how somebody can actually measure the happiness of a nation. We need to remember that such studies can be quite subjective, and it is not that easy to measure things like happiness. In any case, I think that most people will agree that this study is quite interesting.

The domain name of your business, blog or website is your cyberspace address. It is unique and will take visitors only to you. It’s like the deed to your home and gives you credibility online. If you are just starting an ecommerce business or other online endeavor, domain name registration should be your first priority.

What’s in a Domain Name?

The image and prestige of your online presence is crucial for attracting and keeping visitors to your website. The sooner you select a domain name the better. In fact, it is recommended by experts to select several. Each one should be relevant to your product. Your domain name can make the difference between people finding your web presence or never knowing you exist.

Five Reasons a Domain Name is Important

1. A domain name shows the public that you are forward thinking and that you understand emerging technologies. Even if you are just starting out, a good domain name can put you ahead of the competition.

2. A domain name gives you flexibility. You can change hosts or start using an in-house server. If you don’t have a domain name, you’ll need to take a new URL, which will set back all of your previous branding efforts.

3. A domain name can increase the public’s awareness of your brand. If it is the same as your company’s name, it will make it easy for customers to return and give it to friends.

4. A domain name can generate traffic to your website, which will result in more customers and better sales.

5. A domain name gives you credibility. A generic address may look suspicious and untrustworthy, but a domain name suggests that the company is serious and offers valuable products or services.

Features of a Good Domain Name

• The name should be short, memorable and logical. If you’re selling homemade fudge, you may not choose the name ilikecats.com. Search engines select top rankings based on content. This is the main reason your domain name should harmonize with or relate to your content. However, an exact match to your targeted keywords may not be helpful in getting a higher ranking.

• The name should be as close as possible to your business. If your business is homemade candles, the name prettylights.com may work.

• The name should not have hyphens or symbols. Stick to words and letters, and if possible, get a .com name, as this is the most valuable.

You may also want to consider registering misspellings of your domain name. For example, pretylights, preetylights, prettylites, may all take visitors to your correct domain name. Once you have a domain name, make sure your email address uses it as well as your employee’s addresses. You’ll be marketing every time you send an email.

With more and more commerce done online, it’s important to have a unique address on the Internet for any endeavor. There are about 100-million domain names used online today, so don’t wait to register yours.