If I was pulling in $25M from hawking snake oil, I’d sell it too.

IRS filings for [Answers in Genesis] in recent years have shown a yearly operating budget of more than $25 million. Ham said the marketing budget is about 2% of that, about $500,000 a year. Though they are waiting for all the bills to come due for this campaign, he said he expected it to cost between $150,000 and $200,000.