King of TV for Now, CBS Girds for Digital Battle

By

Christopher S. Stewart

Updated Nov. 30, 2012 12:18 p.m. ET

When Showtime executives wanted to recast a female role in their blockbuster thriller "Homeland" early last year, they went to Leslie Moonves for his blessing. The chief executive of CBS Corp., which owns the cable network, wasn't sure about the choice of Brazilian actress Morena Baccarin to play the wife of a suspected terrorist.

But that changed after the CEO watched some new scenes of her sultry performances....