SHOWstudio and Gareth Pugh join Amnesty International in their fight against the prejudice and violence directed towards Russia's LGBTI community. Nick Knight and Pugh asked the fashion industry to join the cause by taking part in mini video clips. Additionally, Pugh and Ruth Hogben present a striking short film. The launch times with London Fashion Week and the Sochi 2014 Winter Olympics.

About

In response to the increasing crackdown on LGBTI (lesbian, gay, bisexual, transgender and intersex) rights in Russia and in support of Amnesty International's campaign to raise awareness of human rights abuses in the country, fashion designer Gareth Pugh and filmmaker Ruth Hogben have come together to create a short film - a meditation on the themes of chaos and control, illusion and propaganda, and the need for a unified response to Russia's recent actions. Ultimately it is a call to speak with one voice: love is a human right.

To add more voices to the cause, SHOWstudio joined Pugh and Amnesty International in their fight against the prejudice and violence directed towards the LGBTI community in Russia. Pugh and longtime collaborator Nick Knight, SHOWstudio's founder, asked respected figures from across the fashion community, including Kate Moss, Stephen Jones, Roksanda Ilincic, Katy England, Henry Holland and Bella Freud, to demonstrate their opposition to homophobia by participating in striking 20-second short videos. The first films in the series will be launched on 14 February to coincide with the beginning of London Fashion Week, which, of course, takes place while the Sochi 2014 Winter Olympics are on.

Show your support by creating your own video and posting it on Twitter @SHOWstudio @AmnestyUK #ProudToProtest

Speaking on the project, Nick Knight says, 'Has humanity learnt nothing? This situation in Russia is an unbelievable step backwards for an enlightened world.'

Gareth Pugh says, 'The existence of such animosity towards the LGBTI community in Russia is abhorrent. I can only hope that this project helps to raise awareness of what is such a desperate series of events.'