The first Alamo Drafthouse Cinema in the Dallas-Fort Worth Metroplex will open in Richardson today with discounted movie screenings throughout the day, a ribbon cutting at 6:30 p.m. tonight, and the beginning of first-run movie screenings Friday.

Food at the iconic theater will be discounted through Aug. 15, and special screening events that have made Alamo famous will also begin this weekend. Visit the Alamo website, drafthouse.com/dfw, or the Alamo Facebook page at facebook.com/AlamoDrafthouseDFW for details.

Richardson used an economic incentive package to lure the development so it could serve as a catalyst for the Heights Shopping Center, located at 100 S. Central Expressway, attracting other retail to Richardson.