Launched in April 2008, columbus imPRessions is a marketing and communication business that uses an innovative, beyond the box approach blending marketing, messaging and social media to create multi-media success.

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Monday, June 6, 2011

I was recently hired by Dispatch Digital to assist with their ColumbusCars.com Facebook page. When I was first introduced to the page all that existed was general information and an occasional feed about a selected car from RSS Graffiti.

I immediately put a strategy to work to broaden and infuse personality into the brand. In order to appeal to all types of people, not just those looking for a new car, I am helping to expand the ColumbusCars.com social media purpose by making them a well-rounded expert in the automotive industry, by becoming more interactive and by making the brand "connectable".

Now ColumbusCars.com is not only letting you know of the cars for sale in the Columbus area, but is also becoming a resource for all things auto by providing recall information, car tips, road safety tips, gas price information, promoting cars shows, as well as creating interactive fun posts too.

You don't need to be in the market for a new car. You can like ColumbusCars.com on Facebook for useful automobile information that you can apply to the car you already own too.