Hunter
Boots
is
making
waves
again.
The
Edinburgh,
Scotland-based
historic
icon has
opened
its
first-ever
flagship
store at
83
Regent
Street
in
London
with a
celebration
featuring
a troupe
of
Singing-In-The-Rain
dancers
arriving
in a red
double-decker.
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She
helps clients clarify and express their concept, message, idea,
brand and culture to their target customers. With several
design-firm collaborators, she also leads and participates in brand
strategy, and corporate and product naming projects.

Tuija’s diverse background in design-related business includes
retail, marketing and communications. Her international business
experience, Scandinavian sensibilities and North-American life
experience give her a unique, strategic, big-picture perspective.

Tuija’s speaking topics include:

•
Customer experience: Good enough is not good enough

•
Customer service inspired by Disney

•
Design is important to all business

•
Design thinking is a method not a theory

•
Design is a tool to create emotion

•
Selling is all about emotion

•
How to create a culture of innovation

Images from Tuija’s
presentation “Why design is important to all business” at SUB-TV’s marketing event
in Helsinki.

For
the past eight years, Tuija has been the senior writer at
The Cool Hunter,
where her articles regularly draw up to 8 millionviews.
TCH is the world’s most-read culture and design blog. It connects
with more than 2.5 million readers monthly. The massive TCH
newsletter subscriber list reads like the Who Is Who of the global
media, communications, fashion, design, architecture and lifestyle
sectors.

Tuija
Seipell is also a consultant at customer experience firm
Creative Insights Inc.,
where she is responsible for trend and background research and
program development for customer experience and retail-environment
projects, keynote presentations, training initiatives and retail
study tours.

A
dual citizen of Canada and Finland, Tuija lives in Vancouver,
British Columbia. She has degrees in both business and languages,
and is fluent in several languages.