Research

Don’t be fooled by a product name or description – get to know and understand your cosmetic labels! That’s the only way to truly know what is in the products you are using, and how safe they really are.

Label reading isn’t so bad once you get the hang of it. Here’s a little cheat sheet for label reading made easy.

You've seen our list of ingredients that you won't find in our products but you may not know why these particular ingredients made the list so we wanted to clarify.

Contrary to popular belief, the presence of a product on a pharmacy or high-end department store's shelf does not equate with harmlessness. Furthermore, the price tag attached to it doesn't guarantee its quality or safety either. In fact, there is a laundry list of harmful ingredients in the beauty and personal hygiene products we use everyday.