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The Market for Outsourced Software Product Development Services Heats Up

Introduction

A combination of socio-economic and demographic factors and the imperative to offer an “unmatchable customer experience” is placing greater emphasis on software’s role in winning, serving, and retaining customers. This is forcing enterprises to rethink their approach to application development, making IT organizations take a product-centric approach to developing business applications as they strive to support the business’s demand for faster time to market.

Highlights

Non-technology enterprises redefine their approach to software as a way to enhance brand perception and loyalty.

Features and Benefits

This report helps clients understand the changing landscape of the application services space and the steady blurring of lines between the application and engineering services practices.

This report takes a look at the importance of product development practices in enabling business agility and faster time-to-market.

Key questions answered

What are the drivers behind the growing popularity of product development or engineering practices in the application development space?

How are outsourcing vendors positioning their software product development offerings?

Appendix

Methodology

Further reading

Author

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