You go in for a checking account, you end up with a savings account and an online account, maybe even a cash transfer account. But not just using very forceful sales tactics, but in fact going into a customer's account unwittingly to that customer, signing them up for a variety of services that had fees they didn't know about.

00:00:46

The customer says hey, why did I get this credit card, and the Wells Fargo would say don't worry about it just tear it out. Meanwhile that might have implications for that customers credit rating. And they were being misled.>> That action considered severe enough for the Consumer Financial Protection Bureau to slap a $100 million fine, the largest ever by the agency which was conceived after the 2008 financial crisis.

00:01:11

During the bureau's investigation, the bank fired about 5,300 employees believed to be involved in this scheme.>> All banks are under pressure to generate revenue at a time of low interest rates. I'm sure regulators are going to be examining this more closely. Because if the Wells Fargo model is something that's being shared across the industry.

00:01:31

Wouldn't be that surprising, and one might considering they're all under the same pressure.>> Wells Fargo said it regrets its actions and takes responsibility for any instances where customers may have received a product they didn't request. Wells Fargo will pay a total of $185 million in civil penalties, which doesn't seem too stiff for one of the nation's largest banks, with nearly $23 billion in profit for 2015.