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37.
Success vs. FailureSUCCESS GOOD user experience1 engagement Facilitate Connection social media Make your users feel important Think of them as potential fans Speak with your users and not at them Be honest, show the real you, say what you do clearly and right away Build trust Inspire to TAKE ACTION

38.
Success vs. FailureSUCCESS GOOD user experience2 Use a consistent voice Deliver a consistent brand experience consistency through online branding website, mobile, social media, applications Stick to your goals both website and business objectives Use visual elements that reinforce your identity style, shapes, fonts, color Be true to yourself Say what you do right away, and clearly Pay attention. Details!

39.
Success vs. FailureSUCCESS GOOD user experience3 recognition Keep it simple Show good design Be clear on what differentiates you from your competitors Have good promotional strategies Smart use of visual elements to reinforce your identity: color

43.
Expand your brand provide insights show advantagefacilitate connection SUCCESSFUL Branding Relevant Know your customers Show your personality Speak with them, not at them think of your users as potential fans Make them feel important Obvious calls to action Make it easy for the users to get what they need fast

44.
Expand your brand provide insights show advantagefacilitate connection SUCCESSFUL Branding Relevant Know your customers Show your personality DISAPPOINTMENT Speak with them, not at them think of your users as potential fans Make them feel important Obvious calls to action Make it easy for the users to get what they need fast

45.
If you want to grow your business online,you first need to grow your brand.Expand your brand online. Grow your business. period