An international group of almost 50 scientists created eight action points to help farmers, consumers, food companies and policy makers transition to a more efficient and sustainable supply chain using new technologies.

Viral marketing and brand personality fueled interest in the Popeyes Louisiana Kitchen chicken sandwich last year, a move that ultimately boosted the brand's market share and benefited all quick service restaurants.

Cultured meat advocates say it is healthier and more sustainable than traditional animal proteins. However, the cost of the growth medium – a necessary component of production – remains one of the largest barriers to bringing meat grown in a lab to consumers.