News Article

CosmoBike Wants to Be More Than Just a Show

VERONA, Italy – On September 16, the second edition of the Italian bicycle show CosmoBike will open its doors presenting the best this bike loving country has to offer to the international market. But CosmoBike wants to more than a show case only. Cycling lifestyle and the impact on the environment are key issues for this event.

Next September VeronaFiere will open its door for the second edition of CosmoBike. – Photo Bike Europe

“CosmoBike’s objective is to contribute to the success of bicycles as a cultural phenomenon, encouraging a lifestyle focusing on personal health and the environment,” said show manager, Paolo Coin. “We also seeks to highlight the impact of cycling on a society that’s facing future challenges. Therefore we are delighted to announce that the 2016 edition of CosmoBike will see the involvement of new parties who are also convinced that bicycles will be part of Italy’s future.”

Shimano and sustainable mobility

“Spreading the cycling culture even more widely, in the form of sustainable mobility or sport, is an integral part of our corporate mission,” said Eduardo Roldan, Chief Executive Officer of Shimano Italy Bicycle Components. “Shimano is utterly convinced of this, which is why we chose CosmoBike this year to present the best of our offering embracing road and mountain bikes, without forgetting innovations in the e-bike sector, which increasingly emerging as a fast-growing market segment.”

“Shimano’s renewed confidence confirms that CosmoBike Show is continuing its growth in the right direction. The support for our topics has a very relevant social impact: there are no other events in Italy with such media impact dedicated to sustainable mobility, tourism and a significant industry for ‘Made in Italy’ as the bicycle sector,” said Diego Valsecchi, Sales Director at Veronafiere.

Mobility conference

The CosmoBike Mobility conference returns once again this year as the Urban Cycling Show dedicated to the design of bicycle-friendly cities: the first edition closed with over 400 participants, 70 speakers and 15 sessions dedicated to urban cycling topics.

“Following the amazing interest shown by companies, authorities and professionals during the 2015 event, we have decided to boost the event in 2016 by taking a more international approach. Covering an area of 2,000 square meters, we will combine the show area with more educational and informative elements,” said Paolo Pinzuti, development manager at Bikenomist srl and managing the project.

‘The City of Children’ will be the theme of the 2016 edition. The international expansion of the event will ensure a broad spectrum of best practices implemented in the cities which have made considerable efforts to encourage changes in regards of the use of public space and, above all, people’s mobility habits.

The CosmoBike Mobility will take place from September 14 – 16, 2016 in Verona.