The new relationship will also continue upon both parties’ existing efforts to bring THQ IPs to books, such as Homefront, while THQ plans to ramp up more involvement in Random House’s creation of “world bibles” – THQ’s wording – for potential THQ properties via RHPG’s IP and development group, Random House Worlds. Core Games Creative and Business Development Director, Lenny Brown, explains:

“Working with the incredible team at Random House, we expect to build a huge IP universe from the ground up, exploring the characters, settings, and stories of these worlds in ways that let each medium do what it does best, and giving fans a truly unequaled experience. We hope to make this relationship the gold standard in transmedia.”

Keith Clayton, RHPG’s creative development director, continues:

“It’s really inspiring to work side-by-side with partners who share our creative passions as well as our view on the evolution of the entertainment industry. We truly think that this is the new direction for entertainment, and we’re proud to be leading the way as we provide a platform for storytellers to have their visions realized across multiple mediums.”

Following the relative success of Homefront, it will be interesting to see what other unique and interesting IPs THQ will be cooking up in the future.