Windows Phone performance as of March 2015, budget-friendly devices continue to dominate

The folks at AdDuplex have released their latest figures for the month of March regarding the performance of Windows Phone platform as a whole, along with how well it’s performing is different markets. There are no surprises in this months report, but it seems low-end devices continue to lead the charts worldwide.

Starting with the performance of Windows Phone devices globally, Lumia 520 continues to be the most popular Windows Phone handset with a 24.5 percent market share – a slight increase when compared to the February report when it had a 23.20 percent share. Furthermore, Lumia 630 continues to rise not just globally, but also in several markets. Other contenders in the top ten are mostly the entry-level devices such as the Lumia 625, Lumia 530, Lumia 635, Lumia 535 and a few more. As for the US, Lumia 635 saw an increase in its share from 17.2 percent to 23.4 percent. Lumia 635 is a very capable device, offering LTE connectivity at an extremely affordable price.

There are no surprises when it comes to Windows Phone manufacturers. Microsoft Devices (formerly Nokia) is the leading manufacturers with 96.43 percent share. We haven’t seen any Windows Phone lately from other big fish in the smartphone industry, but we’re hoping for the things to change with the launch of Windows 10 for phones.

Coming over to the Windows Phone versions, Windows Phone 8.1 now runs on 70.9 percent devices — a rise of 3.2 percent over last month’s statistics. Microsoft rolled out the Windows Phone 8.1 update for several of its handsets (the country variants), even the carriers in several markets released it for the devices they offer. Windows Phone 8.0 is still running on 20.6 percent, Windows 7.x on 8.4 percent, and yes, Windows 10 for technical preview was also spotted with a small 0.1 percent share. It has dropped since last month where it was running on 0.2 percent of devices, but it’s just a small number, and shouldn’t make much of a difference until the operating system is released in stable form by the folks at Redmond.

Microsoft has released two new Windows Phone devices earlier this month, both with Windows Phone 8.1. Windows 10 for phones is expected to launch later this year, and we’re expecting to see a flagship device to come from the labs at Microsoft.