Emotive descriptions or adverting – for example, the use of slogans that focus on the excessive consumption alcohol such as 'drink like a fish' or 'drink to you drop'

Free drinks or extreme discounts – that promote excessive consumption of alcohol. For example, 'all you can drink' or encourage rapid consumption, such as '$50 voucher between 7-8pm only'

Irresponsible, rapid or excessive consumption – such as a drinking game, for example, '60 shots in 60 minutes' or 'boat races'. Or sports event promotions such 'free beer until first points scored' or 'half price drinks until half time'

Not in the public interest - such as promoting unlawful activity, anti-social behaviour, allude to consuming alcohol with illicit drugs or associating liquor consumption with violent or aggressive behaviour towards other people.