Menu

Dressire X Designers : Reema Dhawan

Reema Dhawan is a fashion designer, entrepreneur & stylist. “Strive for progress with perfection” is her mantra. She believed she could so she did.

When Beauty and Fashion come together something magical is created. Here we present the beauty and fashion powerhouse herself, Reema Dhawan!

She is the director of the company “Deez Creations” that manufactures readymade high end garments. Her reputation as a designer & fashion Stylist precedes itself. The lady behind the charming looks, the master herself in domestic market as well as exports, Reema with her exceptional and unique style has reached audiences in a range of mediums, from fashion to corporate events, fashion shows, fashion & beauty pageants shows to magazine covers & news papers!

Apart from all the honours & felicitations, she herself was among the finalist of Mrs Delhi NCR 2015 as a combination of beauty with brains! Her approach to life is ‘ live & learn ‘ She believes in hard work & dedication. She works for many NGOs to help the needy.

According to her, children are her biggest inspiration. She leads a beautiful journey from being a simple housewife to the Director of her company.

What is the inspiration behind your designs?

Creativity & inspiration is all around us. Fashion for me is the comfort in our own skin. I design Indian ,western & Indo westerns for the daily lifestyles & comforts. While designing the outfits, colors & prints play a pivotal role. For each and every design & collection there’s a serious amount of hard work, sleepless nights and true dedication behind it. You really have to work hard to make your dreams turn into reality. The background of my exports in garments had always pushed me hard towards the domestic work too . Indian Traditional garments line has always been my favorite . The world of fashion has a long and varied artistic history. Trends change on a seasonal basis and often reflect the overall sentiment of culture at any given time. Taking inspiration from both modern and historical fashion is a great way to infuse something new and fresh in designing!

Challenges faced while setting business & brand?

Well, every field requires dreams and dedication to fulfill it! See it to achieve it. Lots of planning, patience & persistence is required for making dreams come true.

Setting up an entire unit, good machines, skilled labour & perfect quality with new designs to be given every season is all required. Nothing comes easy but a sheer dedication can surely make all dream into real.

My husband’s support was the biggest support with me while handling my house, kids & my work simultaneously!

Branding is art, it’s trial and error and it’s crafting something new and different. When a company has a lot of money and an established fan base, branding looks one way. For a small business with limited resources and a small staff, branding looks a lot different. Deliberate and planned brand strategies are primarily responsible for making businesses successful. For small business, brand strategies pose larger challenges. There is no plug-in formula that makes sure a business is successful. My brand & my work is a promise made to the customers that lets them know what they can expect from our designs and what makes us stand out from the rest.

Especially my brand “Showsstyle” & our company “ Deez Creations” from 22 years is a promise to customer to choose us over and over for quality of manufacturing & designing in readymade high end lifestyles garments. In all these years, we did manufacture from big international brands like Zara, Mango, Dockers, Bershka, H&M , Motherhood, Lindex & many more to well reputed famous domestic famous brand lines! And our own brand like “Turquoise”earlier & “ShowsStyle” as newly launched brand Now !!

What are your plans for the future?

Setting up the showrooms of my own brand “Showstyle” & to give customers the best of designs. As garments are our second skin, one should look good & confident.

The intent makes it happen. If one is determined to do something, analyzing how tough it is going to be, might just get you off the starting line. What is important is an honest intent, backed with the perseverance to make it happen, no matter what. Nothing in life worth having comes easy.

What do you think are the keys to professional and business success for women in India?

The phenomenon of women entrepreneurship in India is not new. You will see dearth of women entrepreneurs in lifestyle businesses like beauty, fashion, gems & jewels, education, food, logistics, social enterprises. They have just been outside of the radar of the new-age definition of startup entrepreneurs. The fact that women in India are ready to play a new game in business. I believe any woman in business faces the same challenges and is driven by the same entrepreneurial spirit. The difference lies in the sport they choose amongst the vast selection in business – and that decides the rules of the game. Here’s my Hifi to all the women preparing to grow and build in this new arena. Pick the dreams with courage & master the rules .

What advice would you give to young women readers who want to follow a similar career path as you?
You don’tget what you wish for. You get what you work for. So Never ever give up your dreams rather give up your fears.
Every great dream begins with a dream. Always remember you have within you the strength ,the patience & the passion to reach for the stars to change from your world to the world outside.
Keep going

What sparked your interest in fashion?

I have been interested in fashion since I was little. I always enjoyed playing with my Barbies, creating new outfit combinations for them and sketching designs.

After my high school & graduation, I did my degree in Fashion & Textiles designing. Colors & styles always inspired me to bring something new in designing. My company Deez Creations manufactures lifestyle clothing And under “Showstyle” brand, multiple designs are there in the domestic market .

Things you love about running your own business?

I love the creative freedom and independence I have every day. I love the energy I get daily from following my passion. I have hard days but at the end of the day I feel very empowered that I was able to stick it out and follow a path I truly love.

What challenges did you face when launching your brand?

All your dreams can come true if you have a vision to see beyond. All you have to put is your heart & soul in it. And Never ever give up!