The general purpose of the research was to describe a specific instance of instigated social change, while the goal of the research was to identify and describe social factors influencing the rate of adoption of an innovation. Beal's social action process model, Warren's community organization model, and Rogers' adoption process model provided the frame of reference for data collection, analysis, and interpretation. The results indicated that in any attempt to instigate cooperative multi-regional development, (1) it is necessary to begin the cooperation in areas which are familiar to at least one member of the development group and which have a high potential for success; (2) consideration must be made for local autonomy and communication in the initial stages; and (3) it is necessary at all times to utilize local influentials or power actors to enter local social systems. The Appendix contains the data collected on the 3 regional organizations studied in a predominantly rural area of northern Pennsylvania. (DK)