Nicki Minaj is prepping hard for her Kmart collection takeover, and just weeks after she released the first official pics of her latest line, she’s giving the Barbz a behind-the-scenes look at her photo shoot. In the video blog that she posted yesterday, Nicki teases the new collection to the sounds of her new track “Give It All To Me” with Mavado.

From just this tiny peek at the photo shoot, you can tell that Nicki is very much in control of the direction of the shoot and the clothes. The new collection will be available in Kmart tomorrow.

Peep the clip below:

The collection also features accessories:

Browse a few pieces from the clothing collection in the Photo Gallery!

That’s actually not true she actually wears her own clothing line in addition to designer. On other posts you can clearly see she mixes and matches her line with other various designers. On a positive tip congrats to her! I think its great that she isn’t selling anything she wouldn’t personally wear.

OAN: I’ve taken a liking to Nicki. Lord knows when she first came out I couldn’t stand her nor her antics. Not to mention I’m not much of a rap/hip hop fan so her songs never really gave me “lyrical genius” vibes. I DO have several of her old songs on my mp3. Anyways, I like clean Nicki. There’s still somethings I don’t like about her, but we all have flaws. Hers, thankfully, aren’t egregious.

+33 Divah Reply:October 8th, 2013 at 7:49 pm

The clothing line will sell out, smart business move. And obviously all of her fans can’t afford the things she wears so she made an affordable line. You should look into the distribution of wealth in America, she made the best move by working with K Mart

You’re probably the same person that would type a comment about how wrong she for making the prices expensive and affordable to her fans………never satisfied.

Anyways, I like the line. I’d say it’s definitely a good balance between when Nicki was wearing the eccentric outfits and brights colors and where she is now as far as her fashion. I think this is going to be a bigger “hit” with consumers more than people may think.

And I, for one, am glad that she made it affordable for her fans. That’s what anyone with sense would do.

You’re probably the same person that would type a comment about how wrong she for making the prices expensive and affordable to her fans………never satisfied.

Anyways, I like the line. I’d say it’s definitely a good balance between when Nicki was wearing the eccentric outfits and brights colors and where she is now as far as her fashion. I think this is going to be a bigger “hit” with consumers more than people may think.

And I, for one, am glad that she made it affordable for her fans. That’s what anyone with sense would do.

Nope. Different person… It just doesn’t go with her image and her lyrics. For all the smack she talks, I would think she would make a line for H&M or something of that caliber. No shade, just saying people should be consistent. It’s like Kanye West rapping about materialism in “New Slaves,” but selling $100 whites tees.

All I’m asking is for consistency. Vote down my vote, but I’m just being real.

It’s called growth. Like most hip hop stars they don’t think long term.
So, alot of hip hop starts get offered things very early in their career and they just take it. They want it at the best stores for the top price to make the most money; however,they forget that their target audience might not be able to afford that. Also, certain brands work at high end stores.

I’m not gonna buy it because I’m a dude but I’m glad she’s a) smart enough not to have signed on to something back in 2011 barely after her 1st album b) smart enough to not try a high end store…let’s be real it wouldn’t work with her brand.People still think she does that crazy gaga clothes when she’s had a good solid year in her “make under” c) humble and clever enough to put her clothes in Kmart knowing that most ignorant people will look at it as low class when she is marketing affordable clothes to a target audience.
Not only that, it’s a lifestyle brand so it’s not only clothes…apparently jewelry and houseware.

Huh? Who are you speaking of because her fans can rock some of these clothes. She has it for teens and up. When her fans put on her clothes some of their bodies won’t look like that. Maybe what she should have done was have other models rock it and then some people would see it different. I already see four outfits I can buy for my daughter and about six or ten for myself.

Are you stupid? Her BARBZ(Me being one of them) are old enough to wear this. Her BARBZ are ages 10-30. And if you watched the DVD that came with her album you would see some Barbz are even older than that.

Lol not all of her fans can afford a home at the top of Beverly Hills or rock LV honey! I’m sure the ones that can’t appreciate the fact that she knows and acknowledges that. On another note I’ve seen some of the pieces in person and I’ll be purchasing a few!

Well they have shop your way where people that are “thrown off” by labels can feel comfortable in the privacy of their own home to purchase it online. I’m sure that is why they added it to shopyourway too because alot of people look at labels and not quality.

Do you see the times we are living in?! People are struggling! The gov’t shut down & people are not getting paid & are starting to worry. “Cheap” is the route many people are going to, & a route more people need to go for instead of maxing out credit cards to look like these celebs. This line gives people the opportunity to dress fashionable like their peers but w/in their budget.

Somethings i see that i want, even the jewelry is cute…She should do shoes next b/c she always rocking the cutest shoes. I’m really proud of her! Go Nicki!!

EVERYONE! Just because you see Nicki in all of this spandex, does not mean that it’s right for your body type. Ask a friend if you have any spillage before you leave the house because people will talk if that body is not snatched in that Nicki Minaj two-piece.

The majority of the line looks tacky – but def suited for her fans (no shade), which makes sense! Good move; her fans will eat it up, she’ll reap the benefits (money, money and more money)! A lot of her fans probably shop at K mart already; they’re likely at home as we speak, tweeting her in their Rocawear jeans and Baby Phat sneakers.

Too bad Wal Mart done took over where im from. We don’t have a KMart out here in Dallas anymore, or else I would buy the dresses. Cute line Nicki. Lol I didn’t even know KMart still existed till she came out with this line. Nicki done put them back on the map. Go head girl. Still not a fan though.

Not that I would buy it because I’m a dude but we have Walmarts over here. I think there’s like one kmart.
You could buy it online using shopyourway. I think her team figured if people didn’t want to shop at kmart they could use an alternative.

I heard that if her line sells well in kmart that it will branch off and become open to other stores like Kohls, Sears, Target etc. It would probably be smart if they could get it in H&M because i’m not sure that’s her audience.

I’m glad it’s going to be affordable for her fans. We don’t have a K mart here in the UK, but from what i know it’s quite cheap. Love rih, but i get so disappointed going to river island seeing the outrageous price tag on some of those clothes!!! I think most of these pieces will be at a reasonable price and will sell quite well.

I’ll be going to KMart tomorrow after school!! I personally like the pieces & the prices aren’t too bad either. Some people may think that the line is too “hoodrat-ish” and cheap but I don’t care. It’s all about how you rock your clothing, not how much you paid for it #KanyeShrug #NoShame

I agree with this!!!! The pieces really aren’t my style but I like some of them as separates IF I were to where them. Some of the jewelry pieces are cute. I think it will do well at that price point. Not a Nicki fan but kudos to her for doing something her fans can afford.

GO NICKI!!! She is on her grind constantly and is taking full advantage of her opportunities right now and getting PAID on you naysayers… I can’t hate on that! She is young black and beautiful and making major power moves I could care less what the line looks like it’s still a great look overall and K-Mart ain’t complaining as they sign her checks…Very savvy business woman.

Why do people try to always find fault in everything Nicki does? I mean the girl is out her consistently hustling her ass off & making her dreams come true not hurting anyone, so instead of all the negativity why not big her up? Honestly, Nicki’s is catering to the majority of her fan base happen to like her collection & are actually buying pieces at this time, but most importantly these clothes are affordable/wearable. Nicki’s is building an EMPIRE that touches every avenue successfully from her Best selling Fragrance’s, Album/Chart Sales, Mac Endorsement’s, Myx Moscato Beverages, Clothing Collection & much more. Home-Girl is #4 on the 2013 Forbes list, so be prepared..

So politics, behind the scenes deals etc. on the actual forbes celebrity 100 is what you respect yet the cash kings is less respected when it is purely based on monetary value.

You do realize that Jennifer Lopez was #1 ranked a couple years back when there were at least a handful of celebrities and artist making more money are more successful than her.

Not people respecting bought awards/press vs. actual stats.
I’m sure Nicki isn’t crying over not being on the celebrity 100 ranking yet #4 with 29M on cash kings in hip hop surpassing Wayne and Drake and the only female in the top 20. With her fragrances selling well, a new album, myx drinks, the pinkpill, the clothing line and probably a tour by this time next year I’m sure she will have no problem surpassing the 29M they estimated (because all of those ranks are estimates and don’t include investments and swiss bank accounts so you know these celebs are making more).

I happened to be in Kmart yesterday and I was very impressed. The prints in her line were still eccentric but toned down enough for the average person to wear. You might think Kmart is tacky and cheap but between Sofia Vegara’s collection and Nicki’s, Kmart’s clothes are coming up….I would definitely rock a few pants and jackets from her line.

I was just about to say that Sofia’s line is hot too. I will be supporting my fellow women of color! Some of these pieces are hot and I know they’ll look good on me (to the person above talkin about spillage and such lol). I’m super proud of Nicki. She wears her own stuff and def kept her fans in mind in terms of prices and style. I don’t agree with most of what she says and does but I observed her build her empire and carve her own lane in the past 3 years and it is undeniably impressive. Ya’ll remember just in 2010 her and Drake were YMCMB rookies now look at em! it’s amazing!

Nicki Minaj REALLY ruined her career and her legacy with her ego and bad attitude. It’s gonna take a whole lot of PR to get her back in the good graces of white America. If she had a decent man behind her, and not that spineless cornball who cheats on her with **** stars she would be in a better place. I hope she made as much money as she could back in 2011, because that was her peak. She went on American idol, then twitter and destroyed her career because of her ego.

You have no clue what you are talking about.
White America continues to support her fragrances and she continues to get booked on shows like Ellen and E! interviews.
She wins awards at most shows that are not BET (AMAs, VMAs, BMAs, TCAs, PCAs,etc.)
Before Idol, they had an opinion about her but alot of White america actually was surprised that she actually wasn’t a bad judge on idol.

These clothes look amazing, people need to stop hating just because it’s K-Mart. If it looks good to YOU then go out and buy it. She made it affordable for a reason so don’t complain. It’s not like she made a $200 plain white T-shirt like Kanye West.

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