Customized ZX FLUX trainers? adidas Originals has one more app for that

Tapping on the two most hot consumers trends—personalization and ubiquitousness of smartphone applications— adidas Originals together with the Swiss digital production agency Stopp have released a special app for customization of ZX FLUX trainers with a photo.

A user can download the #miZXFLUX app from App Store or Google Play, take a picture with an app or use an existing one, upload it, get a 3D preview and order customized training shoes for €150.

Photo: a screenshot from adidas Original’s ZX FLUX app

Stopp was responsible for the user experience, design and development of the app, which officially hit app stores August 2014.