Self Reliance Outfitters™ Store Staff

PROVIDING QUALITY CUSTOMER SERVICE AND TOP-NOTCH GEAR TO OUR VALUED CUSTOMERS, OUR STORE STAFF IS MADE UP OF PEOPLE WHO CARE ABOUT YOUR NEEDS AND ARE WILLING TO ASSIST YOU IN WHATEVER WAY POSSIBLE.

Jim Canterbury Director of Sourcing and Co-Owner

Jim leads the Self Reliance Outfitters™ Store in product development; from the design, to concept, to the completed product, and merchandising, being our main purchasing agent for the store's vast product lines. He oversees the daily operations of the store, such as the shipping department. He drives the team in striving to provide quality products and service as well as affordability, staying true to the common man, from the beginner to the seasoned outdoorsman! Jim is also Dave's father.

Jamie, Dave's brother, is the CFO, managing the finances along with other duties. His duties include: dealing with legal responsibilities and contracts, third party licensing agreements, branding, "big box store" dealer pricing, OEM opportunities for Pathfinder Branded merchandise, trade show and appearance bookings, and scheduling the corporate events and private classes that are held through out the year.

Certified Level 2 Archery Instructor by USA Archery and the National Field Archery Association

Sonja handles daily book keeping, customer service, product warranty/refunds and duties associated with administration of the store. She is also the President of the National Pathfinder Youth Organization. Sonja is Dave's mother.

Michael is a long-time friend of the Canterbury family. He enjoys camping and hiking with his wife and daughter and is an avid fisherman. He is responsible for video production and editing, website photography and graphics, package design, brand identity and advertising strategies. He also a 2014 Basic Survival Class graduate.

Larry enjoys the outdoors & camping with wife and two boys any chance he can get. He manages and maintains the companies ecommerce & social Media. In addition, he co-manages the day to day business operations. Larry is also Dave's cousin.

Jamie started teaching Paleolithic and primitive skills at gatherings and events since 1992. Since then he has writes for numerous outdoor magazines and periodicals about everything from flint knapping to survival skills. To date his book on How to Build a Primitive Bow is in its third printing. Jamie has also designed a basic wilderness survival and outdoor awareness class that he teaches to the Boy Scout Troops in many different states and in Canada. In 2012, he developed an outdoor program for middle school students in the St. Clair County school district, a first of its kind. Jamie also teaches students, volunteers, and home schooled students at his local nature center and Port Huron area hikers club and adventure group. Today he travels and teaches at a few key institutes and outdoor schools. He is also the only non-aborignal member on the IICCT (Indigenous Institute for Cross-Cultural Training) Council in Bothwell, Ontario.

At an early age he sought out and researched a wide variety of indigenous lifestyle skills and mixed in some back woods wisdom along with common sense to achieve some very down to earth understandings about the wild places he resides.His passions and life work will continue to be learning and sharing his expedites through writing and passing on his knowledge to anyone who will share a campfire with him.He will continue being a PERMANENT fixture at The Pathfinder school and Self Reliance Outfitters.

Shayne is our Lead Bladesmith of our custom knives at the Pathfinder Knife Shop for Self Reliance Outfitters. Shayne is also Larry's younger brother.

Dan FergusonPKS Bladesmith

Dan is an avid outdoorsmen and experienced Buschcrafter. Dan is also a graduate of our Basic & Intermediate Class, as well as, Blacksmith (Knife Making) Class.

Adam JonesPKS Bladesmith

Adam assist in blade prep and handle finishing.

Brent CattManufacturing

Brent is our newest member to SRO. Brent manufactures Kydex products as well as assist in various manufacturing and warehouse duties. Brent is Shayne's (our PKS Lead Bladesmith) youngest son.

Devin CattShipping & Manufacturing

Devin works in manufacturing products and assisting in shipping & receiving. He is a beginner outdoorsman and continues to seek knowledge of outdoor self-reliance. He also a 2015 Basic Survival Class graduate. Devin is also Larry's youngest son.

Frank WibleShipping Clerk

Frank works in the shipping department processing packages for shipment & pick up.

Dave EulissManufacturing & Warehouse

Dave is involved in most of our products that are manufactured at the Self Reliance Outfitters location. Dave is also a 2014 Pathfinder Basic Class graduate.

Mark TillberryShipping & Manufacturing

Mark works in shipping & receiving and assists in Manufacturing. He also a 2015 Basic Survival Class graduate.