Last week, I had the pleasure of being invited to speak at the CMG’s annual Performance & Capacity Conference. One of my sessions was a presentation of Radware’s research into mobile web stress. The other was a brand-new talk that I’m frankly kind of surprised I’ve never done before: a shallow dive into the topic of measuring the financial impact of slow performance versus the financial impact of outages…

I talk to a lot of people who have taken on the role of in-house performance evangelist at their organization, and I know it can be a hard, lonely job. Often it’s a self-appointed role because you’re genuinely passionate about web performance. And often you’re fighting a one-person battle in a workplace that’s already struggling to cover a lot of other technical bases with limited resources.

Over the past few months, we’ve been slowly rolling out Expert Talks, a series of easy-to-digest, solution-agnostic videos that provide brief explainers of key performance concepts. One of our goals in creating this series is to make it easier for you to evangelize within your organization by offering videos that you can use to explain whatever performance issue you’re trying to define or solve.

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It’s a well-known fact that site speed is a critical ranking factor for organic search. One of the most-asked questions I receive is: How exactly does Google do this? Over the last year and a bit, I’ve done quite a bit of digging to get the answers. I thought it would be useful to start an FAQ-style repository for the answers.