Classic concept, latest tech

Smile! Click! Whirr! Yay, instant photography is making a comeback. And thanks to the Polaroid Z340 it’s better than ever. Delivering a new twist on a classic concept, this amazing camera merges the genius of digital photography with the convenience of instant printing, spewing out quality 3”x4” prints on the fly or storing them via SD card for subsequent USB-ing to computer. Cheese!

With its reassuringly retro styling you’d be forgiven for thinking the Z340 is merely a pimped-up reissue of a classic Polaroid camera. But you’d be wrong because its beautifully blocky chassis is brimming with 21st century tech.

For starters you can use its pop-up 3.7” LCD screen to review, crop and edit snaps before printing them out – hooray, no more Polaroids with mooning pillocks in the background. Dispensing with duds has never been easier. You can even add a classic Polaroid white border to your pics or use a downloadable app to design your own.

Talking of printing, this best of both worlds camera uses ingenious heat-activated Zink paper to perform its instant magic. Smudge-proof, water-resistant, fade-resistant and tear-proof, the only thing this miraculous stuff can’t do is make you look attractive after ten pints.

Add the classic Polaroid border or create your own funky designs

Throw in impressive picture quality, a rechargeable lithium-ion battery, USB cable and hand strap and you’re looking at a camera that’s guaranteed to elicit oohs and aahs every time you pull it out. And let’s be honest, taking Polaroids has always been about other people’s reactions, good or otherwise: “If you don’t rip that up right now…”

In fact the only thing the Z340 won’t do is get you beaten to a pulp because you’ll no longer have to perform that daft, potentially suggestive shaky hand thing to dry your prints. Smile!