If you can’t predict where your business is going you need to take a look at data analytics. Historically, the only available data analytics, organizations could use to monitor success were descriptive analytics. This information answers the question “what happened in the past with the business?” With the availability of big data we entered the new area of predictive analytics, which focuses on answering the question: “what is probably going to happen in the future?” The real advantage of analytics comes with the final stage of analytics: prescriptive analytics.