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Premiere Classe

While magazines and photo spreads are a lot of fun to look at, there is nothing like watching fashion go live. I am thinking fashion shows, launching of new products and surely fairs. A deep feeling of joy, that kind of joy that makes your heart go pitter-patter, took over when I went through photos from the Premiere Classe, a trade fair that took place in Paris earlier this month.

Ph. credits: Carole Desheulles

To my shame, I had no idea this kind of event was going on in Paris. But then again, can you blame me, with the great quantity of event opportunities a big city like Paris can offer? Thought so. But I am a lucky gal since once in a while my inbox is assaulted by emails with presentations and press releases. And when they do, I generally put up a post about them, even though sometimes I am terribly late. The photos though compensate for all the lateness, and I hope you enjoy them as much as I did.

About the event:

Premiere Classe takes place twice a year at the Jardin des Tuileries, being an essential event in the creative world of Paris.

In twenty years and twice a year, PREMIERE CLASSE sets up at the heart of the French capital, when Paris becomes the stage on which the creators' catwalks are set.

PREMIERE CLASSE presents a selection of cutting-edge, top of the range creators, who influence the purchasing of an exclusive international distribution.

PREMIERE CLASSE is the junction between Luxury and Creation.

Ph. credits: spOa

The latest edition took place between March 5 - March 8, with focus upon the Autumn/Winter collections. The next edition is scheduled for October to present the Spring-Summer collections, of course.

Buyers chose novelty and went for impulsive buying, being less reasonable than during previous sessions. When they usually waited 3 seasons before placing orders with a new brands, buyers did some business with brands exhibiting for the first time.

For this fair, it was very interesting to take a look at the attendance analysis as well. The French boutiques and department stores were the most numerous with a majority of 60% from the grand total. Other buyers came from the rest of Europe, Asia, America, Middle East, Oceania and Africa. Quite an impressive list! I already wonder how the fall edition will be...