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Perfection, innovation, passion and fun. Nikon is all of these things. As one of the world's leading photographic brands, Nikon produces award-winning cameras, from easy-to-use compact digital cameras to professional DSLRs and lenses, which inspire creativity and set the highest standards in photography. Our legendary photographic performance is evident throughout our diverse and exciting camera line-up. Turn your ideas into images with a Nikon camera, and let us help you make the photographic memories you'll enjoy for years to come.

There's a ground-breaking new product on the market. One that re-defines photography as you know it. The new Nikon 1: an intelligent photographic system bringing new levels of speed, simplicity and enjoyment to the way you capture your world.

Small enough to take with you everywhere, with a beautiful, minimal design that you won't want to leave at home, this is the ideal camera system for people who want to capture decisive moments with high-resolution images and Full HD movies.

Clean, minimal design

Small, light, and good-looking, this extremely compact interchangeable lens system camera is more sophisticated than a point-and-shoot compact camera, but has a user-friendly design that makes operation as simple as it is intuitive.

Best moment capture

Use Nikon's technology to always get the best shot. Smart Photo Selector takes up to 15 high-resolution images and recommends up to five of the best for you to choose. Whilst, Slow View captures up to 15 continuous shots and simultaneously displays them in slow motion on the LCD screen, so you can select the exact moment you want to keep.

Harnessing the camera's pre/post capture technology, this incredible feature gives you two ways to capture great photos no matter how fast the action.

Smart Photo Selector takes up to 20 full-resolution images and then recommends up to five of the best for you to choose from.

Slow View quickly captures up to 40 images and simultaneously displays them in slow motion on the LCD screen. When you see the image you want, all you need to do is click.

Live Image Control

Why wait until after you've taken a shot to see if you've captured a scene the way you want? With Live Image Control you can view the effects of changes you make to camera settings in real time.

Operation is simplicity itself. Whether you want to adjust shutter speeds to freeze action or speed it up, change contrast or brightness, or blur backgrounds to make your subject stand out, you only need to rotate the command dial and adjust the control bars that appear next to your image.

Flexible yet simple. Beautiful yet brainy. Stylish yet sturdy. The COOLPIX range has something for everyone. Whether you want to capture the great outdoors, snap family moments, experiment with movies, or unleash your creativity with our manual features, you'll find a COOLPIX camera to suit. Every shot you take is a precious moment captured. With Nikon COOLPIX cameras you can capture that moment and its joy forever.

Our entire range of COOLPIX cameras carry our renowned optics which utilise genuine optical zoom NIKKOR glass lenses. Imaging excellence and creative freedom is what you will gain from our COOLPIX cameras, with many of the models incorporating wide-angle capabilities with optical zooms ranging from 3.3x to 36x zoom amongst the models, putting you at the heart of the action.

Each of the advanced functions of the Smart Portrait System is designed to help produce great portraits time and time again. All COOLPIX cameras feature the following intelligent functions: Skin Softening, Smile Timer, Blink Warning, Face-Priority AF, In-Camera Red-Eye Fix.

Scene Auto Selector

These functions provide quick, carefree picture taking in a variety of situations by determining the subject and surrounding conditions, and then automatically selecting the appropriate scene mode for the shot, so you don't have to.

Special Effects

The COOLPIX range of scene modes and retouch filters has been designed to match you and your surroundings. This means the camera will automatically pick the most suitable settings for your situation at the touch of a button. These scene modes include Back Light, Beach, Black and White Copy, Close Up, Draw, Dusk/Dawn, Fireworks Show, Food, Landscape, Museum, Night Landscape, Night Portrait, Panorama Assist, Party/Indoor, Pet Portrait, Portrait, Snow, Sports and Sunset.

Digital SLR Cameras Advanced, versatile, powerful: Nikon Digital SLRs combine the latest in technology with ease of use to produce incredible digital images. Compare the features and explore the benefits and turn your ideas into images with a Nikon D-SLR.

As a beginner, trying to capture the beauty of life with a DSLR can be a daunting experience. But it really doesn't have to be. Enjoy the simplicity of shooting with the D3100; a camera that teaches you how and allows you to satisfy your dream of creating better photos.

To ensure that you shoot the kind of high-quality photos and movies you've always wanted, we've included the newest version of our Guide Mode. GUIDE mode makes capturing incredible images of life's special moments easy with simple to follow instructions. Even if you're new to digital SLR photography, it is the perfect camera to help you take the pictures you never knew you could.

Guide Mode

An enchanting portrait against a softly blurred background, or a couple surrounded by lights. Taking photos like these are really easy with the D3100's guide mode - an in-camera guidance that shows you step by step how to change camera settings to create different effects. Just select a Guide Mode setting that matches the scene then let guide mode assist. Not only will you obtain your desired results, you'll understand how you achieve.

In Camera Editing

If you're new to editing and aren't sure how to use software packages yet then this could be just the function you need! Heighten your photographic enjoyment with the D3100's range of image and movie editing functions with operations such as red-eye correction, quick re-touch and filter effects which can all be done in-camera, eliminating the need for a computer.

Scene Auto Selector

The D3100 automatically selects the Scene Mode that matches the shooting situation and subject. During Live View shooting with the mode dial on auto, Scene Mode Selector automatically activates Portrait, Landscape, Close-up or Night Portrait Modes depending on the scene. For added convenience as a beginner, an icon appears on the LCD monitor that shows the selected mode.

Enhanced

To ensure that you shoot the kind of high-quality photos and movies you've always wanted, we've included the newest enhanced version of our guide Mode. GUIDE mode makes capturing incredible images of life's special moments easy with simple to follow instructions. Even if you're new to digital SLR photography, it is the perfect camera to help you take the pictures you never knew you could.

Pixel power

The incredible 24.2-megapixel DX-format CMOS sensor lets you capture sharp, detailed images with ease. Whether you want to proudly show off a big print on your wall, or crop an image without losing any detail - it's no problem with the D3200.

Life in HD

The D3200 unites every feature you need for stunning movie clips: a large image sensor, excellent ISO performance for low light conditions, Full HD (1080p) recording with 30, 25 and 24 frames per second and a range of Autofocus (AF) options as well as in-camera video editing.

Explore your creative side and capture family memories with fun and powerful new effects. Get ready for incredibly unique pictures and full HD movies in stunning rich colours and fine details. The D5100 is a high-performance D-SLR designed to stimulate your creative side and help you create still images and movies like no other.

From breathtaking photos to smooth Full HD movies, this D-SLR can't wait to bring out your creative side. The flexible vari-angle monitor empowers your vision with unique views, whilst the 24.1-megapixel DX-format CMOS sensor captures finely detailed images, and the advanced 39-point autofocus system is always on target. You can even render special effects for movies or stills in real time to bring all your ideas to life.

Smart Photo Selector

Your images should always have the look and feel you desire. Make your pictures and movies more creative with the D5100's seven powerful and fun special effects modes. Choose from effects including Selective Colour (which selects up to three colours in the image and turns the rest black and white), Miniature Effect and Colour Sketch (making your images appear like colourful drawings by allowing the camera to detect and colour outlines for a colour sketch effect).

Vari-angle Monitor

Whether they're up a tree or crawling across the grass - capturing your family and the world around them can be all the more creative from a unique viewpoint.

With the D5100's horizontal swing-out, vari-angle LCD monitor it is possible to have a brand new perspective and take pictures from new and creative angles. Try a high angle for overhead shots, waist level for candid live view or a low vantage point for a look from ground level. You could even place the D5100 on a tripod or other stable surface and still see yourself whilst composing self-portraits!

24.1-MP DX-format CMOS sensor

Capture beautifully detailed photos and movies thanks to the 24.1 megapixel sensor. Images can be cropped without losing any detail, and big prints of your photographs look superb hanging on your wall.

HD Video

Your family memories can live on further still with the D5200's incredible HD movie mode. Here you can capture a bright and busy birthday party or a snowball fight with exceptional D-movie performance but with all the advantages of shooting from a DSLR. Shoot movies with beautiful background blur or ISO sensitivity performance (taking the harsh glare out of bright white snowy scenes or sunny days on the beach!) allowing movie-making to reach impressive new levels.

Give your photographic passions an adrenaline injection with the exceptionally powerful D7100. Surprisingly light and compact for a feature-packed and durable body, it delivers superior performance to take your photography to the next level.

ISO Range

Exquisite Detail

The D7100 uses a Nikon DX-format CMOS sensor that provides approx. 24.1 effective megapixels It adopts an image sensor unit designed without an optical low-pass filter(OLPF) to fully bring out the true resolving power of the high-pixel-count image sensor, and the sharp rendering of NIKKOR lenses, to deliver exquisite detail reproduction. Even if trimmed or enlarged, the images retain this amazingly high definition.

Never Miss a Moment

To ensure you always capture that fast action shot, the D7100 is capable of high-speed continuous shooting of up to approx. 6 fps.

Amazing Capture Power

Incorporating the newly developed Advanced Multi-CAM 3500DX autofocus sensor module, the high-density 51-point AF system delivers amazing capturing power. Fifteen crosstype sensors cover the most frequently used centre area. Adopting an algorithm equivalent to that of the professional D4, the D7100 obtains faster initial AF detection, the speed you need to effectively capture decisive moments.

From true wide-angle to super-telephoto, the 24.3-megapixel FX-format sensor delivers incredibly detailed images across the camera's broad ISO range. The autofocus system is as sensitive as Nikon's flagship D4 D-SLR, offering precise subject acquisition Weather-sealed to the same degree as the professional Nikon D800 and surprisingly lightweight, the D600 is the perfect way to capture the full perspective.

If you're serious about developing your creativity, the D800 is the ultimate way to get the big picture. The 36.3 megapixel FX-format sensor and class-leading autofocus system deliver unprecedented levels of depth and detail in your photography. Full HD D-movie offers all the flexibility you need for broadcast quality video.

Compact

When in the field, photographers always stress the importance of traveling light. Whilst designing the D600, many camera components were reassessed and redesigned in order to free up as much internal camera space as possible. The result is an FX-format D-SLR camera that is the lightest and smallest in the category.

Conquering Challenging Lighting

From the bright, harsh midday sun, to low-lit interiors or evening scenes, the large FX-format sensor handles light so effectively that it delivers exceptional image clarity from ISO 100 up to ISO 6400. The higher ISO capability gives the D600 a specific edge, not only creating further handheld shooting opportunities via faster shutter speeds, but also offering video enthusiasts the confidence to shoot in darker places.

Durable

Compact, light and durable, built to withstand severe conditions, the camera boasts magnesium alloy top and rear covers and weighs only 760 g (without battery). Weather-sealed to the same degree as Nikon's professional D800 SLR, it offers enhanced resistance to moisture and dust.

ISO Range

High resolution, studio quality images shouldn't be restricted to the studio. With a standard ISO of 100 to 6400 expandable to ISO 50 to 25600 equivalent, the D800 sets a new benchmark for high resolution D-SLR cameras, with crisp clean images across a wide ISO range. Even at high ISO settings, the cameras intelligent noise reduction systems manage noise without sacrificing fine details, giving the D800 the edge. The difference can even be seen in low-contrast subjects such as hair and grass textures, which are often essential elements of cinema as well as high resolution portraits and landscape images.

AF System

Auto-area auto focus and 3D-tracking are AF-area modes unique to Nikon that use the subject's colour and brightness information to detect focus. With the D800 and its more precise information and subject recognition advancements, expect big steps forward for both AF-area modes when taking high-quality still images. In auto-area AF, the camera can genuinely detect human faces and focuses in them immediately - useful when faces are a priority and there's no time to choose focus points. When using 3D-tracking, the sensor's fine resolution combines with a specifically optimised AF algorithm to realise unprecedented subject tracking precision, recognising detailed patterns to keep your subject in sharp focus.

HD Movie

For professionals whose workflow demands video, the D800 offers all the flexibility required for a wide variety of movie applications. It's large format movie shooting at its best, with a comprehensive variety of frame rates. Multi-Format Full HD D-Movie is possible in both FX and DX based formats, enabling exceptional freedom of expression.

Expand your capabilities and creativity further with accessories for your D-SLR camera.