Speed Read - Co-opportunity: Join up for a sustainable, resilient, prosperous world

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James Aitchison, Warc Exclusive, March 2010

This article summarises "Co-opportunity" by John Grant, which offers a vision of society reorganised along communitarian, collaborative lines to avert what he otherwise predicts will be an environmental crisis triggered by climate change. View Summary

This article summarises "Co-opportunity" by John Grant, which offers a vision of society reorganised along communitarian, collaborative lines to avert what he otherwise predicts will be an environmental crisis triggered by climate change. The book is both a heavy critique of the political, economic and social status quo and a tapestry of radical ideas, examples and anecdotes designed to inspire a 'shift from competition to co-operation'. It feeds into thinking about mobilising new forms of social organisation and campaigning and also offers insight for brands seeking a socially responsible positioning.

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