"Bollywood is an ever-evolving industry that explores new ways to engage with fans, and we're excited to provide creative opportunities to drive anticipation for movie launches," said Keya Madhvani Singh, Head of Entertainment Partnerships, Twitter India.

A historical sports drama inspired by India's first Olympic gold medal, "Gold" traces the "golden era" of Indian hockey through the journey of Tapan Das, a young assistant manager in 1936, who dreamt of playing for an independent nation.

The film also features Amit Sadh, Kunal Kapoor, Sunny Kaushal, Vineet Kumar Singh and Mouni Roy. Directed by Reema Kagti, it will release on August 15.