Key Takeaways:1. Knowing the best practices 2. Understanding what is required for their business 3. Ad monetization.

ABOUT THE EXPERTSom Singh : Founder of Unspun Marketing Group. A Marketer at large, I help break-down complex marketing dynamics to simple usable tactics so that companies can optimize their selling process and scale quickly. I believe in using tools that are low cost with high ROI. The idea is to validate a channel of marketing early so that, you don't take month to figure if your idea will work.