SAN DIEGO, CA – ID Analytics, Inc., a leader in consumer risk management, today announced the speaker lineup for its annual risk conference, Advance 2011: Rediscovering the Consumer. The consumer risk management conference will be held on September 20-22 at the Omni San Diego Hotel. Mark Schwanhausser, senior multichannel financial services analyst at Javelin Strategy & Research, will discuss how companies are redefining risk management strategies to meet the latest priorities and attitudes of today’s increasingly networked consumer.

Mr. Schwanhausser helps banks and credit unions understand how and why consumers manage, monitor and move their money via online and mobile banking. His research focuses on topics such as the behavior of Generation Y banking consumers, how the industry should mix social media and banking, how banks and billers can convert more customers to electronic statements and innovations that could reshape the industry. He will be joined by a number of prominent speakers from across multiple commercial, government and privacy disciplines including:

Jeremy Grant, senior advisor for the White House initiative on the National Strategy for Trusted Identities in Cyberspace (NSTIC), that is spearheading the development of a national “Identity Ecosystem”

Jim Jansen, senior fellow at the Pew Internet and American Life Project

Advance 2011 will also include speakers and panelists from leading businesses and government agencies including AT&T, Bank of America, the Federal Trade Commission, Google and Symantec.

Attendees will gain insight into how consumer attitudes and priorities have changed in reaction to the economy, explore how organizations are leveraging new tools and advanced analytics to gain powerful new insights into consumer behavior, and discover the impact of the increasingly networked consumer on traditional business-to-consumer relationships and what it means.

To register or for further information, please visit the Advance 2011 website at:www.idanalytics.com/Advance2011.

About ID Analytics, Inc.

ID Analytics is transforming consumer risk management with patented analytics, proven expertise, and real-time insight into consumer behavior. By combining proprietary data from the ID Network®—one of the nation’s largest networks of cross-industry behavioral data—with advanced science, ID Analytics provides unprecedented visibility into identity risk and creditworthiness. Every day, the largest U.S. companies and critical government agencies rely on ID Analytics to make risk-based decisions that enhance revenue, reduce fraud, drive cost savings, and protect consumers. Please visit us on the web at www.idanalytics.com.

ID Analytics is a registered trademark of ID Analytics, Inc. All other trademarks and registered trademarks are the property of their respective holders.