Johnny Hornby said: "This new model network will use our big ideas process to put together bespoke multi-disciplined teams across geographies. It will be a nimbler, faster, more modern alternative to the big networks."

Bates was acquired by WPP in 2003. It then merged with the agency 141 to form Bates 141, but rebranded last year to drop the 141 from its name.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.