human-first in innovation

human-first in innovation

Blog

May 5, 2017

USER EXPERIENCE SQUARED

Actually, any more explanation is unnecessary when a product like the nipple for a baby bottle is named ‚nature sense‘.

By

Günter Wissmann

The little user who was
central to our development will be convinced at the first test: soft zones,
created by especially soft material and the surface structure of the sucker
suggest the feeling of the mother's breast and will help him to cope more
easily with the switch from breastfeeding to bottle. Additionally, the air
ventilation system helps reduce colic. And when the baby is satisfied mothers
are even happier.

Needless to say we took into
account the Design DNA of our customer MAPA. With that we helped him improve
the lead market position of his brand NUK and earned us an iF award at the same
time. You only get that for design with added value!