Rivals' discounts take bite out of CKE sales

CARPINTERIA Calif. CKE Restaurants Inc. finished its fiscal 2009 with nearly flat blended same-store sales in the fourth quarter, reflecting a decline at the Carl’s Jr. chain, and blamed colder weather in Southern California and discounting strategies of other quick-service brands. CKE, which operates, franchises or licenses 1,185 Carl’s Jr. locations and 1,912 Hardee’s restaurants, said it would not change its focus on premium offerings even when losing “value consumers” to ...

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