/ E-Retailers

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019, eMarketer says.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019, eMarketer says.

/ Marketing

The Facebook-owned social network will generate more than $2.81 billion in worldwide mobile ad revenue in 2017, according to eMarketer estimates. That’s 372% more than the $595 million the research firm projects Instagram will generate this year.

The Facebook-owned social network will generate more than $2.81 billion in worldwide mobile ad revenue in 2017, according to eMarketer estimates. That’s 372% more than the $595 million the research firm projects Instagram will generate this year.

/ Marketing

Marketers could spend $35.98 billion on ads on social networks by 2017, a 52% jump from $23.68 billion this year, according to a new eMarketer report. Another report, by advertising vendor Nanigans, shows which Facebook ad units advertisers like best.

Marketers could spend $35.98 billion on ads on social networks by 2017, a 52% jump from $23.68 billion this year, according to a new eMarketer report. Another report, by advertising vendor Nanigans, shows which Facebook ad units advertisers like best.