How to Plug Beauty Products Like a Kardashian

According to Kylie Jenner, curves are like a genie in a bottle, you've gotta rub them the right way. With Pure Leaf cream. "@PureLeef's butt enhancement cream & Breast plumping lotion stimulate fat cells in the target areas. I started seeing results after only a month of consistent use," said the youngest Jenner in an Instagram post plugging her new favorite beauty fix. We asked Yale dermatology's Mona Gohara, MD to weigh in. "There may be slight, transient enhancement from water diffusing into the cells," she says. "But I wouldn't delete your plastic surgeon's phone number." Regardless, the Kardashian/Jenner gang are masters of the Instagram beauty campaign universe. Here, how to sell snake oil on the gram.

A Part of Hearst Digital Media
ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.