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Twitter targets Japanese growth

Twitter is targeting 'aggressive' growth in Japan with the recruitment of new sales staff briefed to pull more advertisers to the social network.

Speaking to an audience of reporters on a recent trip to Tokyo, the San Francisco company's chief executive officer Dick Costolo revealed that new sales people and engineers will be added to its Japanese operations.

Mr Costolo revealed that there are currently around 140 million active Twitter users in the world

However, a recent study by social media research firm Semiocast revealed that in Japan there were around 30 million accounts registered before the start of 2012, Bloomberg reported.

After English, Japanese is the most common language used on Twitter.

Japan is the service's third largest market in terms of users, so investing there makes perfect sense.

According to a recent study by eMarketer, the microblogging site earned around 98 per cent of its revenue from the US in 2010, but by 2013 this is predicted to fall to around 88 per cent.

Last year, advertising revenues at the social network reached $139.5 million, but eMarketer predicts that by 2013 this will have risen to around $400 million.

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