Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants

What You Will Learn

This aricle outlines the distinct advantages direct mail postcards have over direct mail catalogs, so you can choose the option that can bring you the most revenue.

Even though advertisers increased spending 10% to $140 billion last year as reported by TNS Media Intelligence, that onslaught may just be turning all marketing messages into a bunch of hullabaloo that reaches no one.

What You Will Learn

Creative, out of the box marketing ideas stick in prospects' minds better, so this article gives you suggestions on how to think more creatively about your marketing message.

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business,

What You Will Learn

Successful referral programs are like a dream come true for small business owners, because they create continual, organic growth for your company. This article tells you how to create one.