Snakes and ladders of fundraising events: how can you be a winner?
Rosslyn Monro, Sector Sustainability Coordinator and Cathy Baker, Communications Manager made this presentation at the 2017 NACLC Conference. In this interactive session they enabled participants to walk out with a game plan for their next fundraising event. Events can be time consuming, resource intensive and risky, with no guarantee of a return on the investment. By planning events through the fundraising cycle lens of cultivation, fundraising and stewardship, CLCs can engage more thoughtfully with the risks and increase the retention of supporters beyond one raffle ticket purchase.