China surpasses India to become the world’s biggest newspaper market

* “Like the sun, newspaper circulation rises in the east and falls in the west” (economist.com)

Since 2008 circulation in America has fallen by 15% to 41 million while advertising revenue has plummeted by 42%, accounting for three-quarters of the global decline in advertising revenue in the same period. In Europe, circulation and advertising revenue have both fallen by a quarter. …

Looking further east, though, things look brighter. Circulation in Asia has risen by 10%, offsetting much of the decline elsewhere. With 114.5m daily newspapers, China has surpassed India to become the world’s biggest newspaper market.