Many SEO experts advising you on optimizing your website for
Google focus on just a few things, mainly use of keywords in web
pages.

But here are some website problems and errors that cause search
engines to have a poor opinion of your site — and by fixing these
harmful errors, you can boost your SEO significantly higher:

1–Broken internal links.

An internal link is a hyperlink on one of your site pages that
clicks to another page on the site.

Not only do broken internal links frustrate visitors, but they cause
search engines to rank your site lower.

2–Broken external links.

Links from your site that do not work to other sites or pages can
lower your search engine ranking.

3–Duplicate content.

Duplication of page titles or copy may ultimately cause the
search engine to ban both pages from search results. In
particular, duplicate title tags can also confuse the search
engines. H1 tags and the HTML title on pages should not be
redundant but should use different wording.

4–Site map errors.

An error in site map code may make it impossible for search
engine crawlers to find certain pages.

5–Missing alt tags.

Without an alt tag to define the purpose of an image, the search
algorithms may find the whole page less relevant.

6–Pages that take more than 7 seconds to load can hurt your
search engine ranking.

7–Missing meta description tags.

Both users and search engines use description tags to understand
the content and value of pages.

8–Low word count.

Text length on web pages should be 200 words or more. Fewer make
it difficult for search engines to assign the page a topic and
index it.

9–Keywords.

Judiciously use keywords on pages while maintaining a natural
conversational tone. Overuse of keywords that render the page
awkward to read can depress the page ranking.

10–Title too short.

Pages with titles of less than 10 characters may not show up in
search results for different keywords.

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