Has the Construction Industry Noticed This in LinkedIn Today? August 23, 2011

Construction companies and the AEC industry struggle to leverage social media. They don’t understand the value that LinkedIn brings as they just see more emails notices they don’t want from overzealous salesmen. The business value is hidden in learning the obvious but overlooked features and functions. Let’s look closely at LinkedIn Today.

LinkedIn Today has a story trending about the Hensel Phelps Construction solar project and I couldn’t help but peek to see who was sharing this story. By clicking on the number in the lower right, a popup displays (shown above) of my connections up to the 3rd level sharing the story with their network. Why is this important you ask? What if this story was about your firm? If the social media maven at Hensel Phelps is paying attention there is an opportunity here that doesn’t occur when someone shares privately via email. An opportunity to make LinkedIn connections, show gratitude and strike up conversations. It’s the advantage that social media marketers have been shouting about but that your construction, engineering or architectural firm is still trying to figure out. If it catches someone’s interest and you know about it, don’t miss out on these social openings. You may find your next client!

About...

I have been speaking to and educating the construction industry on the impact computer technology has on accuracy, productivity and workflow since 1986. Moving construction firms and related industries toward the paperless office, mobility and identifying and implementing LEAN practices to achieve a competitive advantage is my passion.

Carol Hagen - Construction Software Specialist, Social Media consultant for B2B and B2C. You may contact me directly at (602) 570-7289 or email me at carol@hagenbusiness.com

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