The target was 300M into winter sports by Beijing 2022 & there's a new director to oversee the ambitious plan in China's ski revolution.

That person is Riikka Rakic.

- The newly appointed programme director of the Get Into Snow Sports (GISS) initiative.

"The Asian market represents enormous future potential for snow sports," Rakic has commented to the official Games media site.

"The launch of the GISS-China initiative during the 2018 Winter Olympic season is perfect timing and I am looking forward to working with all the stakeholders to leverage that momentum to create a whole new ski culture in China."

Rakic has been appointed by the International Ski Federation (FIS) Academy.

'GISS will operate in China through a partnership between the FIS Academy and Beijing Sports University, in collaboration with the Chinese Ski Association,' the Olympic Games media outlet, insidethegames.biz, reports.

Over five years, 25,000 instructors will be trained to bring about this goal of introducing 300 million Chinese people into snowsports.

Rakic is highly experienced.

Insidethegames.biz reports:

From 2006 to 2013 she worked for FIS in Communications, including Bring Children to the Snow, the FIS grassroots participation scheme.

Starting immediately, she will lead the development of an operational and implementation plan for GISS-China, working with key stakeholders and overseeing content development among other roles and responsibilities.

"The Get into Snow Sports China grassroots development programme builds on the work FIS has achieved through our Bring Children to the Snow campaign and the annual World Snow Day," said FIS secretary general, Sarah Lewis.

"The Chinese Ski Association's engagement in these initiatives is a key driver in taking this important step with the FIS Academy to create Get into Snow Sports China.

"Introducing new active winter sport participants fulfils the primary objective of the FIS to promote and develop the sport globally.

"The appointment of Riikka Rakic as FIS Academy GISS programme director, with her significant experience at FIS and throughout the ski industry, demonstrates our strong commitment to actively support the introduction of GISS-China."