Vifor launches digital tools for iron deficiency awareness

Hopes to plug information gaps with new website
and mobile app

Vifor Pharma
has unveiled a new website and iPhone and Android mobile to support its efforts
to raise awareness of iron deficiency among the third of the European
population that don't know about it.

The site
and app aim to provide patients, carers and HCPs will information about the
causes, effects and symptoms of the condition.

Vifor's IronDeficiency.com
website provides patients, carers and healthcare professionals with information
about the causes, effects and symptoms of iron deficiency.

The firm
is backing up this awareness work with its Symptom Browser app, which is
available in iPhone and Android versions and also provides information about
iron deficiency.

The work adds to Vifor's existing efforts in the area, which include the therapy area-specific @Iron_Deficiency Twitter account it launched last year.

According
to the World Health Organisation (WHO), Iron deficiency affects up to one-third of the world's population,
according to the World Health Orgnization, and is particularly common in the elderly.

People with chronic diseases such as chronic
kidney disease, congestive heart failure or inflammatory bowel disease are also
particularly at risk.