Why is my Pops target "Low Volume"?

When a target will not get impressions based on users' browsing habits, the status column of the Targets dashboard will say "Low Volume."

Troubleshooting Low Volume Targets

Our system periodically checks low volume targets against new data from our users. If a low volume target becomes likely to receive impressions, the status will change to Approved or will show a Smart Bid recommendation, and the target will then be eligible for impressions.

Targets can get little to no volume for a number of reasons, including: