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Sloan leads all consumer insights, research and analytics functions across ABC, Freeform and DADT. This role is both a creative partner and a key business partner, responsible for informing the development and optimization of content and business strategies based on a deep understanding of our consumers. She leads a cross-functional team that translates quantitative and qualitative data into actionable insights.

Ms. Sloan joined Disney in 2001 as the Director of Research for ABC Television Network; she was promoted to Executive Director in 2005 to oversee the daytime research team and in 2008 she was promoted Vice President of Daytime and the SOAPnet channel. In 2010, Ms Sloan added News Research to her responsibilities as well as Late Night, then Primetime primary research in 2011 and Studio Research in 2014. Ms. Sloan was promoted to her current role in 2017.

Previously, Ms. Sloan served as the Director of Partnership Marketing and Research for Launch/Yahoo! Music and prior to that she held marketing and research positions for Universal Television and CBS/Westinghouse.

Ms. Sloan received a Master’s degree in Business Administration from the University of California, Los Angeles. She also has a Bachelor of Science degree in Business Administration with a marketing minor from the University of Massachusetts, Lowell.

Ms. Sloan resides in Los Angeles, California with her husband and three children. In her free time, she loves exercising and hiking. She also enjoys skiing, travel and reality television.

Marketers and researchers understand the complex role emotions play in consumer behavior yet measuring emotions is one of the most challenging goals. In this session, learn how Camera Vision is used to monitor body movement to understand non-conscious responses.

The pros and limitations of measuring the non-conscious andhow to fill in any gaps