Right this minute, people are going nuts over the recently announced lineup for this year’s Sasquatch Music Festival. In fact, according to the official SasquatchTwitter feed, “Sasquatch 2010 lineup” is currently the most searched phrase on Google, not just in the U.S. but, like, on the planet earth.

Not a surprising response, considering the roster of indie’s best and brightest. Headlining acts will be Pavement, Massive Attack, Vampire Weekend, MGMT, My Morning Jacket, and – OMG! – Ween! From there, the lineup only gets more awesome, and predictably, more obscure.

This year might be Sasquatch’s furthest foray from anything that could be considered mainstream music. While some fans feel like they’ve just stepped into a world they usually only visit via iPod, other are left wondering, “who the hell are these bands?”

The question has far-reaching implications. How should organizers go about building a festival lineup during an era when fan-bases are becoming increasingly dispersed, and the universally-adored superstar a creature in danger of extinction? While most of the bands on the Sasquatch roster have fans all over the world, dedicated bases of local supporters are becoming increasingly rare.