CRM is all about one thing: customers! It's therefore important to make sure that the relationships are managed in the most effective way.

One thing that is paramount to implementing a CRM project is that it is not just a software component for your business, in fact it is so much more, too much for one post but today I’m going to take a look at some of the specifics in terms of how the software can help

Building psychological profiling

Modern CRM software is capable of a great deal, and one of the most useful features is its ability to genuinely gain insight into how customers think when shopping. Some, for instance, might always do their shopping first thing in the morning. Others might prefer to wait until there is a sale. In obtaining this extra level of detail, it becomes possible to send customers promotions that automatically tick the boxes in terms of what they want.

With popular solutions like Microsoft Dynamics CRM from MyCRM creating the right profile and capturing data from social media or from your own web site can be quite straight forward.

Product specifics

Another key set of data that CRM can acquire is information about the products themselves. For example, a holiday firm would be able to find out which flight companies were most popular for which destinations and which hotels had the most rooms open at different times of the year. Again, this information is valuable in terms of improving sales.

But as you can see it’s not about the software but definition of data. An example would be a Super market loyalty card which tracks what as an individual you purchase, the CRM system which analyse the data and provide the best offers to you based on what you have previously purchased to the experience is tailored.

How should the relationship be managed?

It's also important to develop information on exactly how the customer wants the relationship to be sorted. Some customers might absolutely hate receiving calls and should be noted as such. Others might like to call the store before they place an online order. However they work through their sales, CRM software can provide the relevant information to help the process.

If you’re looking to increase business sales and customer support then visit MyCRM at www.MyCRMGroup.com I’m sure we can help.

About MyCRM

MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.

MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.

We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/

As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.