So how does the soda industry tackle this new paradigm? Traditionally, they have pointed to exercise as the culprit in the epidemic, rather than sugar.

Here’s a full account of how Big Soda avoids taking responsibility for their role in the obesity crisis, by shifting focus from exercise to calories.

For years, Coca-Cola and other soda companies promoted exercise as a way to fight obesity and argued that their products could be part of an overall healthy lifestyle. But recent science shows weight loss has far more to do with nutrition and that exercise, although extremely beneficial for other reasons, has little effect on weight.

A global food revolution45:44Around the world, a billion people with obesity, type 2 diabetes and insulin resistance could benefit from low carb. So how can we make low carb simple for a billion people?

Exercise

Cereal Killers1:00:07What if you could – in fact – break records without eating massive amounts of carbs?

Run on Fat – Cereal Killers 21:01:17The great follow up to the Cereal Killers movie. What if everything you knew about sports nutrition was wrong?

Is low carb bad for exercise?02:45Can you exercise on a low-carb diet? Top low-carb doctors answer this question.

Keto-Adaptation and Performance58:58Professor Jeff Volek gives a great overview of the benefits of making your body burn fat for fuel.

Fat Chance1:05:43Is it possible to ride a pushbike across the Australian continent (2,100 miles) without eating carbs?

LCHF Paleo41:55Why a low-carb ancestral diet is beneficial – and how to formulate it correctly. Interview with paleo guru Mark Sisson.