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Martial Arts Schools and Email Marketing

By Dan Forootan, President of EZ Publishing

Martial arts schools offer magnificent educational experiences for the mind, body and spirit; but they are faced with plenty of challenges, especially marketing predicaments. New schools compete with established martial arts schools that may offer a variety of styles and concepts, in terms of traditional vs. mixed style arts. This can be confusing to potential students and the unique virtue of a school may be lost, due to poor representation in marketing strategies. Not to mention the problem generated by competing with corporate martial arts schools that use highly effective email marketing software which doesn’t give most independent martial arts instructors a fighting chance.

Now, though, Email marketing software, has become more affordable than ever – even for martial arts school owners! Many instructors have relied upon conventional methods of marketing, such as placing flyers on bulletin boards at summer camps or even worse, advertising in phone books. These marketing tactics are now outdated and are far more expensive than email marketing. Email marketing allows for an easy way for their martial arts instructor and students to stay in contact with one another. As an instructor, you know how important it is to communicate with your students, and email marketing software allows for you to pass on daily knowledge to your students in just a few easy steps!

When sending an email blast via email marketing software, all the students can see important information, such as class schedule changes or promotional testing schedules and results. Best of all, each email can even be customized by adding the student’s name and attaching pictures or videos of performances, like that flying sidekick through three boards! This is a great way to keep students engaged and up-to-date on their performance.

Facebook tabs are a great way for students or prospective students to visit the martial arts instructor’s Facebook page, click on the tab and easily enroll for updates via email blast. Email marketing campaigns are amazingly effective marketing tools for martial arts teachers or teachers of any extracurricular activities.

Imagine all the expense and environmental impact that can be saved by not printing flyers that are easily disregarded as “junk mail”. With email marketing driven by the power of the internet, martial arts schools can bring together those with a passion for martial arts and the philosophy of like-minded students and parents. Consider starting your martial arts teacher’s email marketing campaign today!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.