Resume

Marketing and communications consultant with over 20 years of experience helping businesses and organizations strategize and communicate effectively. Clients from the consumer retail, high-tech, financial, educational, and nonprofit sectors.

SKILLS SUMMARY

Marketing, Content, Business Strategy

Writing and Editing

Project Management

User Experience Consulting

PROFESSIONAL EXPERIENCE

Marketing, Content, Business Strategy

Developed and executed content strategies and marketing plans, oversaw the design and production of digital and print-based marketing materials.

Designed and facilitated a series of workshops to co-create the elements of a strategic business plan for Floracopeia that helped raise the profit margin by 5% in one year.

Wrote strategic plan for Floracopeia based on information gathered in workshops, and managed the execution of this plan, including the launch of a new affiliate program.

Executed the marketing and communications plan and produced all communications for an executive event (500 attendees) and engineering Webcast (3500 attendees) at Intel.

Co-created a marketing strategy that unified a five-school district (Nevada Joint Union High School District) under a new, cohesive brand, and improved the reputation of the schools.

Writing and Editing

Currently: Write internal communications for a sales audience and thought leadership blog posts for Senior VPs at Cisco, representing their professional opinions on high-profile websites such as LinkedIn and the World Economic Forum site.

Currently: Conduct interviews and write blog posts for a local farm to school nonprofit organization.

Developed editorial calendars, wrote and edited content for a full range of marketing communications on multiple platforms.

Wrote all inaugural website content for a $40 billion San Francisco-based wealth management firm and a fiscal sponsor that manages over $18 million in revenue.

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What Clients Are Saying

“I wholeheartedly recommend Erika and would gladly work with her again. Erika brings a positive attitude and professionalism to her work, and is highly skilled in marketing, web strategy, web creative and implementation. Erika is exceptionally strong in managing cross-functional teams including experts in programming, creative, user interface, and others. She works well under pressure and is successful at making the impossible happen.”