10 Steps to Growing Strong Web Marketing for Small Business

Perhaps you have heard that it is a must to have a presence on the internet. In most, if not ALL instances, it is true. It’s a growth thing, you see. Before you start building a website or starting a blog, consider these 10 steps to growing strong web marketing for small business. I am often asked why it is so important for a small business to have a website and online listings. with a blog and this and that. Well, you don’t HAVE to. It is just a fact that most small business owners who have MADE time to market their businesses on the internet HAVE reaped the rewards or given their business a better chance of success by creating a web presence and growing it.

10 Steps to growing strong web marketing for small business

Okay, you can almost hear the clutter in your mind. The only way to remove it is by selecting one thing to do (usually in order of importance) and actually doing it. Flush your mind and create the space in which you think of nothing but what it is your business does:

Write a short profile of or introduction to your business.

Make a list of services your business provides with a short description of each service.

What products does your business stock, use or sell? – Make a list.

Which locations does your business service or cater to? Make a list of those areas.

What images best represent your business? Take photo’s or get images from a supplier, but try and get around 10 images which best represent your business or the services or products you deal in.

Register a domain

Host your domain

Build your website

Submit your website to both free and paid directories

Take a couple of hours a week or month to keep your marketing up to date, write quality content for your blog and/or comment on blogs which provide link backs etc.

Make time for creative thinking – Marketing is a creative exercise

Even if you are a corner convenience store with a very small area to which you provide a service, there is always someone new in the area, or simply someone who is passing through who may need a cold drink. Take the time to create a profile on the internet for your business. Having a web presence is important and a sure way of growing your client base over time. People passing through your town will remember you next time … if they found you the first time. It’s possible that your store becomes a landmark when giving directions or a meeting place. There are so many scenarios. There is also a huge variety of small businesses out there and while they differ in nature, the basics of marketing online remain the same as marketing a huge organisation. Stick to the basics. Take the time to do the basics well. The rest will follow.

Don’t waste your time with bad quality content

There are those entrepreneurial spirits who my heart goes out to and quite often I find myself providing my services free of charge in order to assist where I see business owners making an effort, but not quite getting it right. In the 11 years I have been writing content for websites, blogs, directories etc, I have learned a lot of what does and doesn’t work. Search engines can no longer be manipulated the way they used to be and bad quality content or content which is copied from elsewhere on the internet can serve a purpose or simply get you booted out of search. There is a time and a place for everything.

To start with, follow the 10 steps above and keep track of where and what directories and links you have out on the internet. KEEP THEM UPDATED. I’ll be writing more on growing your web presence over the weeks and months ahead. Check back from time to time for updated content. There are numerous tools out there which you can use to market your business. Don’t waste your time submitting your email address and a link to your website on directories, take the time to submit as much relevant information as you can and don’t try and overstuff your content with what you think are key words and phrases. Sometimes less is more and a good directory will be or will become naturally optimized for your areas of operation as it grows.

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By using the southafricabusinessdirectory.co.za website and its services you agree to be bound by these terms, which shall take effect immediately on your first use of this website. You may not use southafricabusinessdirectory.co.za services if you do not accept the terms. southafricabusinessdirectory.co.za may change these terms at any time. You agree to use this website only for lawful purposes, and in a way that does not infringe the rights of, restrict or inhibit anyone else’s use of southafricabusinessdirectory.co.za. You agree that lawful owners of southafricabusinessdirectory.co.za own all legal right, title, copyrights, design rights, and other intellectual property rights (registered and unregistered) in this website and all content (including all software applications) located on the site. The only exception to this is provided on a paid annual membership/user basis where the submitted content by a registered member remains the property of the member/user. You may not copy, reproduce, republish, disassemble, decompile, reverse engineer, post, make available to the public, or otherwise use the content of this website (including all software applications, scripts, web-pages, design elements, and graphics) in any way. southafricabusinessdirectory.co.za website content and services are provided “AS IS” and on an “AS AVAILABLE” basis. To the extent permitted by law, southafricabusinessdirectory.co.za excludes all representations and warranties (whether express or implied by law), including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. southafricabusinessdirectory.co.za does not guarantee the accuracy, completeness or performance of the website or any of the content and services. While we try to ensure that all functionality provided is correct no responsibility is accepted by or on behalf of the southafricabusinessdirectory.co.za for any errors or inaccurate content on the website. southafricabusinessdirectory.co.za shall not be liable for any of the following losses or damage (whether such damage or losses were foreseen, foreseeable, known or otherwise): (a) loss of data; (b) loss of revenue or anticipated profits; (c) loss of business; (d) loss of opportunity; (e) loss of goodwill or injury to reputation; (f) losses suffered by third parties; or (g) any indirect, consequential, special or exemplary damages arising from the use of southafricabusinessdirectory.co.za and its services regardless of the form of action. southafricabusinessdirectory.co.za does not warrant that functions and services available on southafricabusinessdirectory.co.za will be uninterrupted or error free, that defects will be corrected, or that southafricabusinessdirectory.co.za or the servers which make it available are free of technical issues or bugs. southafricabusinessdirectory.co.za free services are made available at no charge for your personal, non-commercial use only. Paid services for business are strictly on an annual basis unless otherwise agreed to with southafricabusinessdirectory.co.za. All paid options are performed on a membership basis and as such only paid members will have use to alter and change their own property contained within southafricabusinessdirectory.co.za. You may not use free southafricabusinessdirectory.co.za services to sell a product or service and/or use them in business purposes without obtaining a proper free or paid membership package / invoice endorsed and administered by southafricabusinessdirectory.co.za or oink.co.za