Why Marketers Need to Teach #ContentMarketing

Courtesy of Teaching in the Middle Give a man a fish, and he'll eat for a day. Teach him to fish, and he'll eat for a lifetime. ....and if you're good enough, you may also sell him some fishing rods, lines, sinkers, baits, reels, and even a power boat (or luxury yacht)... The point I want to make is this: marketing is no longer just about selling. It is no longer about being the cheapest, fastest, loudest, or flashiest. Neither is it about being everywhere, on every screen, 24 by 7. No, the new world of marketing - or content marketing rather - is about showing how its done. Its about educating your customers and helping them to become better at what they do. Its about providing useful information with little or no strings attached. Its about maintaining that relationship even AFTER the sales is done. Heck, its also about providing immense value even without a single dolla...