The Northern California-based Yocha Dehe Wintun Nation plans to air a 60-second version of a National Congress of American Indians ad during halftime of Game 3 of the NBA Finals on Tuesday night. The spot is to appear in seven major markets, including Los Angeles

The group is opposed to the name of the NFL's Washington Redskins. In the ad, a narrator lists names of tribes and famous people, as well as a variety of words such as "proud," "patriots," and "strong" before saying:

"Native Americans call themselves many things. The one thing they don't ..."

When Sterling's comments were made public last month, NBA Commissioner Adam Silver acted swiftly by fining the Clippers' owner $2.5 million, banning him for life from all league activities and pushing for the sale of his team.

"Because we have an NFL team called the Redskins," Sherman said. "I don’t think the NFL really is as concerned [about racial issues] as they show. The NFL is more of a bottom-line league. If it doesn’t affect their bottom line, they’re not as concerned."

We'll see if appealing to the NBA's fan base helps the movement against the D.C.-based team's name.

The recent story of Chicago's Jackie Robinson West Little League team, their U.S. title taken away because some of their players lived outside the district they represented, struck a nerve with Phil Hart.