STAMFORD, Conn., March 09, 2017 -
Pitney Bowes Inc. (PBI: NYSE), a global technology company that provides
innovative products and solutions to power commerce, today introduced a
new data practice to help businesses accelerate their digital
transformation initiatives. This new cross-company practice is designed
to help organizations utilize data and analytics to deliver a superior
customer experience, support product and service innovation, and
optimize business processes. Data-driven customer insights are key to
serving the needs, and securing the business of, today’s hyper-connected
customers. By 2020, IDC predicts data analytics will double, and that
data-related monetization efforts will result in companies investing in
the data assets they collect by 100-fold or more.[1]

Pitney Bowes has been an established leader in the address validation
and data quality markets for over 30 years, and sees the increased
opportunity to help businesses, both large and small, to better
integrate and enrich data with location-based information to better
understand and engage with customers. The company offers a comprehensive
and unique portfolio of business and location data including geocoding,
world boundaries, streets, demographics and points of interest with over
400 data products featuring global coverage around the world.

Through this new practice, Pitney Bowes will work with clients to solve
the emerging challenges posed by the volume and velocity of data and the
applications necessary for better insights. Dan Adams, the former CEO of
Maponics and now the Vice President of Product Management of Data for
Pitney Bowes, will set the corporate strategy to deliver the value of
cross-company data assets to clients as they face the challenges of
digital transformation. He will work with an extended team to expose the
company’s portfolio of data assets to internal and external development,
innovation and applications teams. Olga Lagunova, the Chief Data
and Analytics Officer for Pitney Bowes, will lead the research and
development of new data products across all of the company’s businesses.
Pitney Bowes acquired Maponics, a leading provider of premium quality,
geospatial boundary and contextual data to further complement and expand
its overall capabilities.

“Our objective is to support our client’s desire to increase the value
of location-based data and deliver competitive differentiation,” said
Dan Adams. “Data has been at the core of our business for several
decades. We have access to billions of unique and proprietary data
points, and we have the ability to transform them into actionable
insights.”

In addition to its significant data assets, Pitney Bowes has enhanced
its products and solutions with Big Data, IoT, and Machine Learning
capabilities. This innovation has already manifested itself in two
industry awards, including “Best Business Transformation” award for its
SmartLink™ solution from the IOT Solutions World Congress in 2016, and
the “Industrial Internet Innovator of the Year” for Clarity™ at GE Minds
+ Machines in 2015. These advanced data and analytics capabilities are
also powering the Pitney
Bowes Commerce Cloud, launched in 2016.

“Our unique data assets—combined with our capabilities within Big Data,
Spatial Analytics, and Machine Learning—is powering our own digital
transformation,” said Olga Lagunova. “We are using this knowledge to
help our clients go through similar transformations and to provide
business outcomes that help improve their own customer experience.”

Pitney Bowes is working with a network of Regional Systems Integrators
(RSIs) to bring the company’s data solutions to an increasing number of
use cases and applications. Currently, Pitney Bowes is working with more
than 50 RSIs to develop personalized client solutions across various
industries.

“Pitney Bowes Software Solutions provide a great complement to our
analytics offerings, and enrich our models for predictive analytics and
machine learning for customer analytics problems that we are trying to
tackle,” said Supreet Singh, EVP Pegasus
Knowledge Solutions. “The expansive data sets allow us to consider
new applications as we innovate new client use cases and solutions.”

“We see great potential to drive machine learning and AI capabilities
leveraging the detailed industry data sets from Pitney Bowes,” said
Timothy Kreytak, Chief Executive Officer at Ironside
Group. “Our data science practice is built on helping clients to
organize, enrich, report and predict outcomes with data. We are
committed to helping customers make better business decisions, and
Pitney Bowes supports us to do just that.”

Pitney Bowes (NYSE:PBI) is a global technology company powering billions
of transactions – physical and digital – in the connected and borderless
world of commerce. Clients around the world, including 90 percent of the
Fortune 500, rely on products, solutions, services and data from Pitney
Bowes in the areas of customer information management, location
intelligence, customer engagement, shipping, mailing, and global
ecommerce. And with the innovative Pitney Bowes Commerce Cloud, clients
can access the broad range of Pitney Bowes solutions, analytics, and
APIs to drive commerce. For additional information visit Pitney Bowes,
the Craftsmen of Commerce, at www.pitneybowes.com.

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