In fact, we’re so serious about lobster that we’ve got the World’s Largest Lobster smack dab in the middle of Shediac.

If you’re wondering where the best place to eat lobster is, follow the road trips along the Bay of Fundy and Acadian coasts and you’ll find no shortage of delicious options in places like Saint Andrews, Caraquet, St. Martins, and Escuminac. Seafood shacks, food trucks, farmers markets and fine dining restaurants all serve up their own take.

You can also pick up lobster by the pound from local fishmongers to cook in your cottage or campsite.

Take a hint from NB Insider Lynn Albert - owner of the Homard Mobile food truck in Caraquet - and just dig in!

If you’ve never cracked into a lobster before, we’ll let Anna-Marie Weir of Roads to Sea Guided Tours give you the low-down on how to do it in under 8 minutes:

And whatever you do, don’t leave New Brunswick without trying AT LEAST one lobster roll.

Longing for a bite after all this lobstah talk? Try these recipes at home for the next best thing: