Traffic Jam Boutique: Celebrating 30 Years

Traffic Jam Boutique can be deceiving from the outside. Their large glass window displays features business casual women’s attire on one side and sparkling gowns on the other. Curiosity is aroused. How can one shop offer these extremes in fashion? After being warmly greeted walking into the store, the plethora of merchandise is smartly displayed. There are outfits, handbags, shoes, jewelry, and yes, dresses – all tucked in one location.

30 years ago, Maria Dominguez worked hard for other business owners. She questioned, “Why not put all this hard work into my own place?” She had a vision of owning her own business near a busy street corner where traffic would jam up and in the drivers view they could see a unique boutique busy with popularity. Upon this vision the Traffic Jam Boutique was born!

Mikelle Vargas was just starting college when her mother opened the store in 1987 “Anyone who knows Maria will say she has a good eye for fashion!” mentions Mikelle.

Since their beginning, the duo have been dressing the community and surrounding areas. The boutique is packed with formal wear dresses perfect for 8th grade memory attire, homecoming, prom, mothers of the wedding, or black tie events. A big draw is they carry sizes from double zero to 32 in stock and available to try on, or you can custom order. They even guarantee you will be the only one wearing your dress to your event by promising they will not sell the same dress to two people attending the same event.

“No one wants that awkward feeling!” states Mikelle.

Along with formal wear there are several casual pieces that can be worn for business or any upcoming occasion. Seasonal accessories line the store designed to complement each outfit. Traffic Jam Boutique offers free layaway on all of the items.

“We have been serving customers for multiple generations,” Maria states, “It’s more than just a business. I enjoy working with the community while seeing them grow up through their important life events.”

Several of their clientele testify that they have been everywhere looking for the perfect dress and when they finally get to Traffic Jam Boutique they are often amazed at the selections. Customers love the styles and keep coming back. Maria and Mikelle agree that customer service is their priority while offering quality merchandise at moderate prices.

This team is also active in the local community and several charity events. By means of fashions shows, they help local high schools and non-profit organizations raise money for their causes. Non-profits such as Children With Hair Loss, who have medically-related hair loss, and Soroptimist, a volunteer organization improving the lives of disadvantaged women and children especially touch their heart. They declare that everyone deserves to feel good about their self!

This November Traffic Jam Boutique will be Celebrating 30 years in Wyandotte and they are doing it with style. From $30 off $100 or more to 30% off your total purchase, the boutique is offering sales with a “30 theme” during the month of November.

So let’s celebrate them in their 30 year accomplishment of dressing the community for past and future generations! Stop in to check out their assortment, seek out the perfect outfit, or just say hi to these generous and talented women who are a fantastic part of Wyandotte.