Business zone

Category: Business

So, you have come up with a great mobile app idea and you want to protect your idea with a patent. What do you need to know? First, you need to know that applying for a patent is a very detailed, often tedious process. However, you can make it easier by knowing some key things …

One of the most important yet often overlooked pieces to consider with your eCommerce business is planning the journey that you want your customer to take. Too many businesses get caught up on working in the business rather than optimising and working on the business. Which leads to the question, do you know the journey …

When you first thought of starting your business, you were filled with excitement and fear. You had ideas of what you wanted your business to look like. Once the business began, you start to see some of your ideas come into focus. It’s very exciting! As some time goes by though, things can change. Those …

Even though Windows XP is no longer sold or officially supported, according to figures from Net Applications, it’s still one of the three most used computer operating systems on the planet. Not bad for a piece of software that was first launched back in 2001. As a consequence of its success, the Windows XP default …

For any small business operation that is involved in selling physical goods, there is likely to be a need to ship internationally at some point. Even though this can be more complicated than shipping goods within your local country, it is still relatively easy to export your goods and navigate through customs with a little …

Perhaps the biggest problem with crony capitalism is how it hurts our small business job growth engine which thus, determines the very strength of our economy. When a corporation finds a political bed fellow in Washington DC, they can request legislative changes in the law that favor them and hurt their smaller competitors. Once these …

In pharmaceutical, medical and biotech industries, the technology of cold chain used to regulate the temperature allocation solutions. It is most preferred in growth and deliverance of shielded thermal wrapping solution which safeguards the reliability of temperature prone goods. Since many periods of skills in the cold chain, they entirely recognize its management and practices, …

Product development is a strategy, which, in simple terms, can be referred to as the strategy for the successful development of a new product. It, in fact, is the first step in the development of a product. Sometimes, an existing product is backed by such strategies to attain more success, or to increase its reach. …

Back in the day, business owners and executives designed marketing messages for their products and services that, like a megaphone, were directed outward toward target customers and cast a wide net. The usual marketing media were print, radio and television. Traditional marketing activities are still employed, but they’ve been joined by a more personalized strategy …

If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or …