As children under 13 are not allowed to have a Facebook account, the app works entirely independently of one. Instead, parents will be in charge of it, and control it from a special section within their account.

Alongside standard chat features, it will offer a library of kid-appropriate GIFs, frames, stickers and drawing tools to let them jazz up their messages.

Children will be blocked from sharing inappropriate content, and it will have a dedicated moderation team to respond to anything flagged as such.

Facebook has also said there will also be no advertising and no in-app purchases.