Digital Skills Programmes

Digital Skills in partnership with Accenture

Digital Skills in partnership with Accenture

In partnership with one of our major supporters, Accenture UK, we are able to offer world class support to those who are looking to increase their digital skills – an essential element of any business today.

Their Skills to Succeed efforts in the UK help to address unemployment by providing young people currently not in employment, education or training (NEETs), with support to build skills and secure work.

Digital skills are at the heart of what you need to succeed, as relevant to hairdressing as hacking, mechanics to 3D modelling, plumbers to programmers. As our world is more connected now than it ever was before, it is vital to build your digital skills to remain employable and knowledgeable. The digital skills courses will bring you one step closer to achieving this!

Why should you take Accenture’s Digital Skills Programme?

The Digital Skills Programme is designed to easily and quickly teach you the necessary digital skills that will ready yourself for future jobs and careers. Created by experts in the field, the program gives you access to high quality insights and practical advice for utilising digital skills in the world of work. This course covers 6 essential areas of Digital (Digital Fundamentals, Social Media, Digital Marketing, UX, Mobility and Analytics).

What is in it for you?

Digital Skills will help young entrepreneurs professionalise their business’.

·Be armed with new digital knowledge & skills that you can use to build your business brand, improve your digital customer experience or establish a professional presence online

·Build a professional network

·Equip your company for modern business

How is the Digital Skills Programme delivered?

·Bite-size videos that are fun, quick and easy to watch

·Highlights top tips and practical advice for utilising digital skills in the world of work

·Gives you real-life practical examples that make it relatable and easy to understand

·Available to watch on-the-go on your mobile device or tablet and at your convenience

The courses are flexible and you can tailor them from any of the following:

·A self-taught course available to complete on-the-go and online, either on a mobile, tablet or computer.

·A class-room style structured learning and collaborating sessions where friendly Digital Skills trainers will guide you through every stage of the course

·An assisted guidance and recommendations on the courses that are right for you individually

We work with Accenture to support those who need digital skills to make their business work. The Digital Skills Programme offers the following courses and allows you to explore topics in Digital that are relevant to your areas of interest:

Digital Fundamentals

An introduction to the fundamentals of what digital is all about.

In this course, you will learn the fundamentals of what digital is all about, how digital has evolved and the impact it has had on individuals and businesses.

Skills you can develop:

•Digital awareness

•Written communication

•Collaboration

•Analytical thinking

Social Media

An introduction to how businesses can use social media to reach new audiences, and promote their brand.

In this course, you will learn about the journey of creating a social media presence for your brand, the importance of social media to your business and how it can be used effectively to engage with your customers, promote your produces or services and manage your complaints.

Skills you can develop:

•Social media awareness

• Brand management fundamentals

•Strategy planning

Digital Marketing

Gain an understanding of the various different digital marketing strategies, or techniques, that are available for businesses to use to target existing and potential customers.

In this course, you will gain an understanding of the various digital marketing strategies and techniques, that are available for your business to use to target existing and potential customers (e.g. banner advertising, PPC, SEO and email marketing).

Skills you can develop:

• Marketing techniques

• Digital Marketing success factors

•Collaboration

User Experience

Every business should consider building their digital presence online to ensure customers have a positive experience with your product or service.

In this course, you will learn about the design process, and how to design a good experience using different activities such as user journeys, wireframes and prototypes.

Skills you can develop:

•UX design processes

• Key elements of Information Architecture

• Creating wireframes

• User testing techniques

Mobility

An introduction to mobility, its growth and the associated benefits.

In this course, we will help you understand what mobility is and why it is important for your business. You will explore some mobility concepts including Internet of Things wearables; what mobile design is and the different development approaches for building mobile apps.

Skills you can develop:

•Awareness of key mobility concepts

• Mobile design principles

•Internet Of Things

•Data security awareness

Analytics

Analytics can help small businesses with 4 different levels: reach, engagement, advocacy and return on investment.

In this course, you will understand how and why web analytics is so important for any successful online business and you will learn about some useful analytical techniques. You will also explore the widely-used Google Analytics and understand why it is a powerful tool for all businesses.