I don't care for rounded terminals at all. And I find the GE-font rather too "artsy" and fashionable. Reading longer texts in smaller sizes will make you feel that you need to visit an optician. On the other hand, I think Mr Spiekerman's new creation is an an excellent take on the classic Grotesk. I'd use it in a whif instead of the poor digitizations of Franklin and Akzidenz that are commonly available. BTW: the imagination3 site is wonderful!