The Wall Street Journal says millennials — people between the ages of 21 and 32 — want to make a social impact through their work. Rob Michalak, director of social mission at Ben & Jerry’s, tells the paper that the ice-cream company’s B Corp sustainability certification, earned in October 2012, sparked interest among 20-something job seekers. And Portland, Ore.-based grocery chain New Seasons Market, says its B Corp designation helps attract better-qualified candidates.

Some 25 percent registered benefit corporations in the US have received B Corp certification, Jay Coen Gilbert, a co-founder of B Lab, tells WSJ, adding that corporate interest is “high.”

An increasing number of municipal and state governments have addressed benefit corporations through legislation and tax incentive programs. In 2009, Philadelphia was among the first cities in the US to provide a pilot tax incentive for certified benefit corporations.