Rome [ENA] The cross-sectoral strand of the Creative Europe (CREA) Programme shall provide support to testing of new and cross-sectoral business approaches to funding, distributing and monetising creation, in the frame of the specific objective to promote policy development, innovation, creativity, audience development and new business and management models through support for transnational policy cooperation.

A workshop was organized in February 2019 to discuss the scope and main features of a new action codenamed Creative Innovation Lab, put forward by the Commission in the proposal on the Creative Europe regulation post 2020. This action will implement project(s) at the cross roads between different cultural and creative sectors, (including audiovisual), through the use of innovative technologies. It will also foster innovative cross-sectoral approaches and tools to facilitate access, distribution, promotion and monetization of culture and creativity. Innovative technologies can build bridges among different cultural and creative sectors.

The role of digital technologies for cultural and creative sector is at the heart of the Commission’s #Digital4Culture strategy. That is the Commission's strategy connecting culture and digital, using the digital potential to encourage the positive economic and societal effects of culture. Digital production and distribution in the age of media convergence is one of the pillars of the strategy. The digital revolution allows the creation of new and innovative artistic creations, but also ground-breaking methods of presenting cultural heritage. In the digital environment, convergence of media and content is deeply affecting production and distribution models.

By using digital tools (including data and algorithms), the production of culture and creative goods can find new forms of expression, expand cultural experiences (e.g. in museums and art galleries) and generate new forms of cooperation among artists and other actors. In turn, culture and the arts can bring in their creativity potential to enhance the innovative capacity of Europe, both for society and industry. Taking into consideration this fact , the action will implement project(s) at the cross roads between different cultural and creative sectors, for instance through the use of innovative technologies, including virtual reality.

It will also foster innovative cross-sectoral approaches and tools to facilitate access, distribution, promotion and monetisation of culture and creativity, including cultural heritage.
For more details please also see the annex to this Call, "Workshop main conclusions 20th February 2019" which provides guiding principles.
Public link:
https://ec.europa.eu/info/funding-tenders/opportunities/portal/screen/opportunities/topic-details/crea-innovlab-2019;freeTextSearchKeyword=;typeCodes=0,1;statusCodes=31094501,31094502,31094503;programCode=null;programDivisionCode=null;focusAreaCode=null;crossCuttingPriorityCode=null;callCode=EACEA-06-2019;sortQuery=openingDate;orderBy=asc;onlyTenders=false;topicListKey=topicSearchTablePageState