Facebook marketing weekly review (May 2nd 2014 )

This week we have found a great article for anyone who is starting off in the world of Facebook marketing. Jon Loomer gives the low-down on how to analyse ad placements and we find out why your posts just aren’t getting the engagement you hoped for. Did you know that frequently posting the right content can help organic reach and that you can double your page likes in just five minutes a day? Find out how…

Why not let us know what you think of this week’s Pulse? “Like” us on Facebook and leave your comments

#1 How Posting Often can Deliver Better Organic Reach

Businesses often struggle to post more than once or twice a day on their Facebook page. As a result, they find it difficult to reach their audience organically. In this post we look at a page that posts up to 25 times a day, mainly based on a content curation strategy. This delivers great organic reach for the page. Find out how they do it.

What’s the PULSE on This?

o

Implementing a strong content curation system is vital to the success of many brands on Facebook. There is a great benefit to sharing content that has proven popular

o

Find awesome content that your fans will enjoy

o

Links to articles work well, but why not extract a takeaway, comment or question to increase engagement?

o

Image posts are still the most shareable and they can help boost your popularity

o

From time to time you can ask for a share if the content is important enough. It’s not a strategy I would use too frequently.

o

Always credit your source. Firstly it’s good etiquette and secondly you may get access to a larger audience if your source promotes your post

o

Before you share 25+ posts per day know what your audience likes – is it images or blogs? Look at your insights and see which posts were talked about most and then create more of those posts

#2 A Guide to Essential Facebook Marketing Resources

Facebook marketing can be overwhelming; there is so much to consider when you are starting out. This article brings together some of the best Social Media Examiner Facebook marketing articles. It’s full of great resources and the perfect place to start your Facebook Marketing journey.

What’s the PULSE on This?

o

Before you decide to market your page on Facebook, assess your goals and make sure it’s a good fit.

o

Graph search is a powerful way to perform focused searches. You can use Graph search to find out how many pages belonging to a certain business type are on Facebook.

o

Remember to integrate Facebook with your overall marketing strategy, this is going to be central to your success

o

Facebook advertising is really powerful, are you using it to its full capability? Use custom audiences, website custom audiences and lookalike audiences to your advantage.

#3 9 Reasons your Posts are Not Getting Engagement

Facebook is giving more and more organic reach to posts with high engagement. Are you trying to build a relationship with your Facebook fans, but not getting the results you were hoping for? Discover some of the major reasons your Facebook posts don’t get engagement.

What’s the PULSE on This?

o

Do you know the best time to post on Facebook if you want to get engagement? Ravi recommends that you try a variety of times to find which works best for you and your audience

o

Access your Facebook insights and analyze the likes, comments and shares that your content gets. It will give you the % of people who engaged with each piece of content so you know the best way to mix it up.

o

If the content you post provides value then you will get engagement. Try to post more frequently and monitor the results until you find the right posting frequency.

o

Recognise and thank your fans. Examples of ways to do that are fan of the week, asking for feedback, or asking for help to make decisions about your next product or launch

#4 INFOGRAPHIC: How to Double your Facebook Likes

You can increase your Facebook audience in five minutes a day with the helpful tips on this infographic.

What’s the PULSE on This?

o

Cross promoting with other pages that are complementary to yours and have a similar audience is a great way to attract new fans. For example if you have a local pizza place you could run a contest with an ice cream store

o

Have you invited your email subscribers to like your page? Many people forget this simple step. Your subscribers already like you, why not engage them on Facebook too?

o

Post content that gets shared. Regularly post newsworthy content that your fans care about and use strong visuals. This will help build your fan base.

#5 Know Facebook Ads Rates (CPM etc.) by Placement

Reports are regularly released about the cost and performance of Facebook ads. Many advertisers get distracted by the content of these reports. They apply the findings to their own campaigns without ever really looking at the type of advertiser, budget, target audience etc. the reports were based on. Find out how to analyse your own data to find your Facebook ad rates and cost per desired action by placement.

What’s the PULSE on This?

o

First of all, Jon recommends that you access Facebook reports (don’t forget the edit column) and breakdown impressions & spend for all your advertising by placement

o

45% of Jon’s budget is spent on building a relevant audience. How have you allocated your budget?

o

Jon uses oCPM almost exclusively. He says this is necessary to reach your desired audience

o

If you vary your audience size it will impact on your cost per action, so split testing is really important. The results you get will be different to other people’s results.

o

Fewer users are accessing the newsfeed on desktop, yet many advertisers continue to favor this placement, this drives the cost of ads up.

o

For example, if you want to increase your page likes, you need to know which placements are giving you the best return. Here’s an example from Jon’s blog post

Did we leave anything out? Why not let us know what you think of this week’s roundup? “Like” us on Facebook and leave your comments and if you would like to know more about your page reach, check out our cool [free] tool

Jenny Brennan is passionate about Social Media and Facebook Marketing in particular! She makes it her mission to show her clients how to connect with customers in a meaningful way that will build long term trust and loyalty.

Follow Jenny Brennan on :

Want better social media results?

Sign up to our free monthly newsletter to get actionable tips on the social media channels you use most.