14.
“On Twitter, you get 140 characters to be worth paying attention to, nomatter who (or what) you are.” @graemem

15.
“There’s more value in messages shared publicly because more opportunities arise. A kind of social alchemy takes place when aseemingly valueless message finds its way to someone for whom it strikes a chord.” @toomuchnick

22.
“The key development with Twitter ishow weve jury- rigged the system to do things that its creators never dreamed of.”@stevenbjohnson

23.
“There are a few core values for social media at Zappos: transparency, authenticity, andvalue. The audience wants to see them with their guarddown - they want toknow who is behind the computer answering their question or taking their order.” @nichole_kelly

25.
“Today thanks to social media, happy customers andunhappy customers can tell thousands of people their feelings about a company’s service or products with just a few clicks.” @davekerpen

26.
“We dont think it at all moronic to start a phone call with a friend by asking how her day is going. Twitter gives you the same information without your evenhaving to ask. Breakfast-status updates turned out to be more interesting than we thought.” @stevenbjohnson

27.
“It’s not just about consuming content, but sharing it, passing it on, and adding to it.” @ariannahuff

28.
“In order to improve the conversation with consumers, you need the right tools which help youunderstand consumers and how data points drive outcomes.” @mkatz_iC

29.
“Our brand really stays engaged by learning and doingresearch. It means really understanding how fansconnect with us, so we can then continue to connect withthem.” @mdavis2

30.
“If you want to build apresence in the social media platform, thenyou need to be present.”@unmarketing

31.
“Companieshave a choiceon whether or not they dosocial media; the choice ishow well they do it” @equalman

32.
“People embraced social media becausecommunicating makes people happy, it’s what we do. It’s why we carved pictures into rocks. It’s why we used smoke signals. It’s why ink won. And if someone ever develops a tool that allows us to communicatetelepathically, we’ll be all over that, too.” @garyvee

33.
“I use Twitter to connect to things I care about. Its fortopics and ideas, and for connecting with people I know and dont know. Twitter is for staying informed about whats happening in the world, and in my world specifically.” @adambain

34.
“Digital means that it is really hard to pretend. If you have a story and you don’t believe in it or it isn’t true, it gets found out. Whereas if you dobelieve it and live it and it is genuine, then that comes through.” @jetsetdrew

35.
“If you do not have greatcontent it does not matter at all how you deliver it.” @unmarketing

36.
“Not only does everyone in socialmedia have a unique presence, but that everyone can have a unique experience.” @schneidermike

37.
“Twitter Culture is key to winning in a digitally enabled world.” @charliehiscocks

39.
“Simply shouting instructions to visit another cocktail party/water cooler/building/your-metaphor-of-choice-here will lead to youending up ignored, standing in a corner and telling yourself that this new link is really, really worth reading—really.”@graemem