Transcript of "Mobile Web UX - TdT@Cluj #17"

1.
MOBILE WEB UX
mobile web applications

2.
MOBILE WEB UX - PART 1
1. Pick a card and read your application name
2. Search for the chosen app on Google
3. Click on the search result to go to the
application website
4. Complete the survey MobileWebUTPart1

3.
MOBILE WEB UX - PART 1
Please present your app and your results
Is your app suitable for mobile web?!?
Was MobileWebUTPart1 a usability test?
● Where the questions right?
● What could be included in a usability survey?
● What else related to finding the application?

4.
MOBILE WEB UX - PART 2
1. Now try to do the following tasks:
● order/ship online
● track an order
● try to contact the company
● any other task you think is relevant
2. Complete the MobileWebUTPart2 survey

5.
MOBILE WEB UX - PART 2
Please present a summary of your results!
Was MobileWebUTPart2 a usability test?!
What would you leave out ?
What would you add?

18.
MOBILE WEB UX - PART 3
Impediments for the general tester:
● Different fields of study
● Different skills required
● Different focus
● Different persona
● Different departments in the workplace
What should the general tester do?

19.
MOBILE WEB UX - PART 3
The general tester and usability testing
● startups
● or even in large organisations
● design is externalized
● busy, poorly trained marketing people
● integrate usability testing in the general test strategy
● beginning of a new project/feature
● better user experiences from previous projects
● tools are expensive for romanian projects

26.
MOBILE WEB UX - PART 3
Tips for user experience surveys:
● keep the survey short
● allow users to end at anytime without quitting all losing all data
● clear and testable hypotheses
● don't let questions reflect the business view
● clear wording and the right answer choices
● watch for non-mutual exclusivity
● pre-test, refine, soft-launch then test again
● focus more on who you are surveying than how many
● don’t be too technical: i.e ask about javascript etc.
● use the right amount of ratings (i.e. 5, 2, 7 or 10)
● don’t be too repetitive