Course Overview

When it comes to moving on with your career and business you need a master plan that helps to highlight your value and your contribution. Your personal brand, your executive and online presence have tremendous impact on how you are perceived by others. In this interactive workshop you will learn the secrets of presence and personal branding and develop your own practical action plan.

Course Methdology

This training course is designed to be interactive and participatory. To maximize its eﬀectiveness, the course relies on the use of video clips, individual and team exercises, and case studies and scenarios. Moreover, the course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants. This is a hands-on training course using participants laptops and fast internet access provided by the hotel or by the customer if it is an inhouse course.

Course Objectives

By the end of the course, participants will be able to:

Develop a personal brand with conﬁdence and credibility

Enhance looks and project a more professional presence

Examine the right communication style and ﬂex it with the language of presence

Expand social networks and establish eﬀective relationships at work and in social media

Target Audience

Executives and business professionals who want to project a positive image and distinctive personal brand and leaders who want to advance their career and diﬀerentiate themselves with their personal brand and presence.

Target Competencies

Substance

Personal Style

Physical Presence

Vocal Skill

Manners/Etiquette

Receptivity/Listening

Work Space

Online Inﬂuence

Course Outline

Developing your Personal Brand with Confidence and Credibility

Establishing a powerful personal brand and assessing strengths, competencies and sources of inspiration