Social Media Marketing

The Social Media Marketing course will explore the hype behind social media and how your organisation can use social media to its advantage. Learn how you can effectively communicate with your customers through social media.

Understand the value of social media to organisations and channels available

Understand how organisations can engage with users through social media channels

Know how social media campaigns can be planned and executed

Understand the metrics and tools that can be used to measure the effectiveness of social media activities

Timetable

Online Learning System – Two Week Free Trial

Our student online learning system provides learning support for students studying all CIM, CAM Communications and Digital Marketing, UCI Digital courses, Oxcom Digital Marketing and ISM courses. You will be given access to recorded classes, live and recorded webinars, podcasts, course notes, text book references, web site references, examples and analysis of exam questions, self-progress tests, PowerPoint slides and podcasts to act as aide memoirs to each section and video provided by The Oxford Learning Lab.

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