From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.

Hear directly from agencies, publishers, and major brands in this video about the challenges they face with cross-screen measurement, as well as the “Total Video” vision for the future. To learn more about comScore’s Total Video approach to measurement, please visit: www.comscore.com/Total.