RAD IS THE ULTIMATECOMPLIMENT.

It isn't just cool. It's cool without even trying.
But what makes a brand RAD? Well, we think
The answer is encoded in the letters of the word
itself. And we're ready to let you in on our secret.

It isn't just cool. It's cool without even trying.
But what makes a brand RAD? Well, we think
The answer is encoded in the letters of the word
itself. And we're ready to let you in on our secret.

Rad Brands Are:

Relatable, Authentic, and Different. That means you're building meaningful connections with your audiences, exemplifying your core company values, and doing it all in a way that stands out from the crowd. Ultimately, this translates to impact.

We are RAD.

RADbranding is a full-service creative agency offering brand research, strategy, identity development and communications. Our goal is to turn every nugget of information into inspiration by revealing what makes a brand Relatable, Authentic, and Different. We then articulate the RAD factor through all touchpoints, starting with identity assets and expanding outward with innovative campaign strategies.

RAD’s virtual offices are positioned in New York, NY, Portland, OR and Sydney, AU. This means that Skype is our best friend, and that we have access to a hotbed of talent from the world’s most creative markets. RAD’s founders each draw from a decade plus of agency experience and are hands-on with every project. Our lean and agile business structure minimizes overhead while maximizing best-fit creative teams for each client.

OUR SERVICES

BrandResearch

BrandResearch

Research guides us in the formation of compelling brand strategy by assessing market factors, business attributes and audience preferences. We aim to uncover the points of parity, differentiation and unique value propositions that define and strengthen the brand. We also conduct retrospective research to learn from and optimize our marketing efforts.Here’s a sampling of our research toolbox:

Brand workshops

Individual interviews

Targeted panel discussions

Focus groups

Online surveys

Ethnographies

Field and experiential studies

Digital analytics

SEM reporting

BrandStrategy

BrandStrategy

Strategy services support the development of foundational documentation to centralize and inform effective brand communications. Brand strategy is the backbone of all creative development; it is where we build the roadmaps to meet our marketing objectives. Whether we are detailing audience segments, crafting brand messaging or breaking down channel strategies, brand strategy keeps creative deliverables on target.
Common strategy deliverables include:

Creative briefs

Brand positioning

Brand messaging

Brand architecture

Audience personas

Communications plans

Social media plans

Editorial calendars

Content strategy

Information architecture

BrandIdentity

BrandIdentity

Brand identity work establishes the foundational look, feel and tone of your brand through color, type, image and movement. It is designed to build meaningful impressions with core audiences and to set your brand apart from competitors. The outward expression of your brand is informed by comprehensive research and strategy for maximum meaning and impact.
Core identity assets include:

Naming

Logo

Color palette

Typography

Iconography

Photography

Packaging

Brand guidelines

BrandCommunications

BrandCommunications

Brand campaigns leverage the brand strategy and identity assets in order to craft Relatable, Authentic and Different brand experiences. We aim to optimize brand relatability through clever and intentional combination of brand content and marketing channels. In today’s transparent marketing landscape, we believe it is less about building impressions, and all about creating connections. Potential channels and tactics include:

Mobile

Website

SEM

Social Media

Video

Print

Collateral

Environment

Event

Guerilla

BrandResearch

Research guides us in the formation of compelling brand strategy by assessing market factors, business attributes and audience preferences. We aim to uncover the points of parity, differentiation and unique value propositions that define and strengthen the brand. We also conduct retrospective research to learn from and optimize our marketing efforts.Here’s a sampling of our research toolbox:

Brand workshops

Individual interviews

Targeted panel discussions

Focus groups

Online surveys

Ethnographies

Field and experiential studies

Digital analytics

SEM reporting

BrandStrategy

Strategy services support the development of foundational documentation to centralize and inform effective brand communications. Brand strategy is the backbone of all creative development; it is where we build the roadmaps to meet our marketing objectives. Whether we are detailing audience segments, crafting brand messaging or breaking down channel strategies, brand strategy keeps creative deliverables on target.
Common strategy deliverables include:

Creative briefs

Brand positioning

Brand messaging

Brand architecture

Audience personas

Communications plans

Social media plans

Editorial calendars

Content strategy

Information architecture

BrandIdentity

Brand identity work establishes the foundational look, feel and tone of your brand through color, type, image and movement. It is designed to build meaningful impressions with core audiences and to set your brand apart from competitors. The outward expression of your brand is informed by comprehensive research and strategy for maximum meaning and impact.
Core identity assets include:

Naming

Logo

Color palette

Typography

Iconography

Photography

Packaging

Brand guidelines

BrandCommunications

Brand campaigns leverage the brand strategy and identity assets in order to craft Relatable, Authentic and Different brand experiences. We aim to optimize brand relatability through clever and intentional combination of brand content and marketing channels. In today’s transparent marketing landscape, we believe it is less about building impressions, and all about creating connections. Potential channels and tactics include:

Humane Society Silicon Valley

Sleep Number Campaign

Nature Works Ad Campaign

OADA TV Spots

Yahoo Marketing Materials

Logos

Intel MeeGo UI

Hewlett Packard Direct Ads

Print

Giftmeister

Digital

Intel “Chip” Game

Digital, Experience

Aura Cacia Experience

Digital, Identity, Print

Asula Brand

Digital, Identity, Strategy

Pixie Campaign

Identity, Print

THE RADICALS

We are lean, sharp and radical brand builders, each drawing from over a decade of experience across client industries and communication channels. Our team structure eliminates traditional titles, layers and administration so that each person is empowered to collaborate with heightened agility and accuracy. We curate project-specific support teams from our international talent network and remain directly involved as creators, collaborators and conductors on every single project.