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Tuesday, November 15, 2011

Digital is not just digital anymore. The real world and the one in our favourite "tech pets" are meeting. Tangible meets intangible.

Here is one lovely example:

Disney AppMATes: The iPad becomes an interactive play mat when paired with this line of sensor-enabled toys and related apps. Disney has just released the first AppMATe, a Cars-themed app equipped with races, games, and scenic roads for aimless discovery. While the app itself is free, the miniature toy cars required for play cost $20 per two-pack. The iPad recognizes each distinct car as a player “drives” it along the screen, triggering unique narratives and unlocking new features for each character. As far as driving apps go, it’s certainly more fun than those available to grown-ups, and it’s not hard to imagine a multitude of other Disney-themed versions.

Human beings are made to sense - not just to see. We can hear, smell, taste and feel and we are meant to. Our hearts pick up information just as our brains do, and when we are left to interpret the world simply through what we see and to some extent hear, we are missing out on something.

When people speak about information overload, I think it is more about information "over scewed". Our subconscious is not getting the data it needs to understand the world, when it´s simply fed with pictures and words. If you really want to build a bond with your market, step out of the computer, ipad, iphone - and touch them as feeling human beings. A digital strategy is fine, as long as it´s matched with an off-line one. You will be rewarded...

I love how the famous digital game Angry Birds is brought to life by T-mobile.

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Hi, My name is Carolin. I am a strategic planner who specialise in emotional branding and understanding consumers on a deep level; by revealing what is driving them, stopping them, making them relax or get scared, what they love or hate. I´m passionate about the power of influence, how we can use what we know about psychology and other sciences to influence and inspire people with effective campaigns that really touches the heart and build sustainable relationships between people and brands.

This blog is about marketing, advertising, strategy, PR, planning, business and consumer insights, research and the phsychology of influence. Comments and emails are very welcome! I would love to get your feed-back.

I work as a strategic planner at the best ad agency Stockolm has to offer :)