Main Purpose of Your Landing Page

09

MAR

2011

Identifying the Main Purpose of Your Landing Page

Identifying the main purpose of your landing pageis the most crucial step to make in order for you to reach your desired goals. Your landing page’s defined goals will serve as the “vision statement” of your online marketing campaign. Being able to specifically define the purpose of your landing page is already halfway to your success as it serves as your compass in your journey and mission to achieve your goals.

For any of your online marketing efforts to pay off, it is a basic necessity to measure your success for you to see if you are getting returns of your investments. You can never measure anything that is undefined, which is why it is important that you identify your goals onset.

WhatIdentifying the Main Purpose of Your Landing Page Means

Identifying the main purpose of your landing page means that you need to define the kind of results you’d like to see from your marketing efforts. Do you intend to gain more leads? Do you want to convert visits to direct sales? Are you simply having a landing page to build your brand?

Excellent planning requires you to determine where you are heading with all your efforts for your online business. A clear direction defines clear actions when it comes to your marketing. This leads to cost-effective marketing investments and would lead to great returns.

Setting your goal straight helps you arrive at a sound SEO strategy, as it will be a great waste of resources to exert a lot of effort on SEO and other online marketing initiatives without a clear direction. If you fail to understand the main purpose of your landing page, then you automatically fail at every direction you move to.

The Economics ofIdentifying the Main Purpose of Your Landing Page

Identifying the main purpose of your landing pageis not about computing your ROI accurately, as you can never do such calculation with great accuracy. Any good set of SEO initiatives would increase your web presence, but might fail to do the most important things such as improve your reputation or establish your brand. Conversion rates can be one good measure of your success, though the true measure of your success is arriving at outputs which are supposed to be juxtaposed to your intention in creating your landing page in the first place.

In a nutshell, everything is about focus. Without understanding the focus of your landing page, you will definitely be groping in the dark. You can put yourself in a hit-and-miss situation and you will end up wasting a lot time, money, and effort. Unless you know exactly what your objectives are for creating the landing page to begin with, you will end up doing too many things that could lead to nothing but wasted time.

Ultimately, identifying the main purpose of your landing pageboils down to knowing clearly whether or not you gained something from creating it. Your SEO objectives should have its core to be the main purpose of your landing page. Failure to recognize this prior to the launching of a page, and during the launching of marketing campaigns, leads to wasteful and confusing results. If you spot your purpose from the very beginning, you automatically spot perfect ways to do things right and at the quickest time.