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There has never been as many opportunities for small to mid-sized business to thrive as it is now. With that being said, whenever there is a rise in the number of businesses in any market there is also an increase in the level of competition in that market. This means that business owners entering into the market have to look for competitive edges to level the playing field. There are a number different technological tools that provide the edge that your business will need to remain competitive in your market.

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Engage Customer Through Social Media

One of the most powerful tools that any business has is the ability to efficiently and effectively engage their customers. Communications and computing technology has provided an almost limitless amount of tools and support that allow businesses to provide optimal user experiences as they build their web presences through websites, blogs, social media platforms and more. With smartphones, tablets, laptops and other mobile devices being in abundance there are programs that allow businesses to target these users with great specificity.

Telecommunication

Telecommunications is another aspect of communicating with your customer base that is vital to the overall success and growth of your business. According to Carrier Sales, having an experience and competent telecom consultant will play a major role in the success of your company. A good consultant will be able to discern the needs of your company and ensure that the system that you have in place is capable of meeting all of your needs, ensuring that your capacity to communicate with customers and vendors in unhindered through complications and limitations.

Cloud Computing

Cloud computing has come a very long way since its inception, providing an endless number of services to business to help improve cost efficiency, productivity and potential for seamless expansion. If there is a process in your business, there is a cloud service that can enhance that process.

Project Management Software

Being able to manage your time and the time of your staff is key to remaining competitive. The more efficient you are with your time, the better you will be able to effectively meet the needs of your customers. There are many project management tools that allow you to manage your tasks from your desk or your mobile device, while working and sharing with others on your staff.

You need every advantage that you can get. Technology is the key element is providing you with the edge that will place you on a platform that allows you to consistently compete with others in your market.

Savannah Coulsen is a freelance writer. She lives in Raleigh. Savannah loves to read and write and she hopes to write a novel someday. Savannah also loves learning and is a self-proclaimed health guru.