Chanel Announces Camellia Flower Ingredient Breakthrough

March 16, 2017

It's alwys exciting news when the industry finds more ways to harness the powers of nature, and be able to come up with innovative ways to use these ingredients. The newest technology to the beauty scene is from CHANEL. Check out the article from Cosmetics Business below:

Chanel says it has made an industry breakthrough by creating the first cream based on camellia flower micro-droplets.

The new ingredient will be used in its Hydra Beauty Micro Crème, a hybrid oil-creme that is said to provide a plumping effect and moisturise the skin.

The Japanese flower (also called tsubaki) has long been used as an anti-ageing treatment for the skin and hair.

But the premium beauty brand says it partnered with French start-up Capsum to create the patented technology used to create the micro-droplets.

We love that there is virtually endless posibilities to use different ingredients, and that presenting the same ingredients in different forms often yields different results. It just comes to show that there is still so much to discover, and brands who put a priority on innovation are the ones who will make spectacular breakthroughs!

How do you think your clients would respond to this new cream? Let us know in the comments below.