Web Video

Periscope released an update for its iOS application, which includes a new tool for broadcasters and a viewer action button for viewers. With this update, when a user is broadcasting, they can now send an invitation to their viewers to follow their account or to share their broadcast from the broadcaster actions area. Elsewhere, viewers can ...

By Brandy Shaul on Nov. 16, 2016 - 1:30 PM Periscope now allows users to share specific moments from broadcasts with other users on the web. Specifically, when users are watching broadcasts on Periscope.tv, they can click the share button in the bottom-left corner of the broadcast screen to load the “Share Broadcast” menu.

To celebrate the Thanksgiving holiday, Periscope updated its live-streaming application with Thanksgiving-themed hearts. With this update, broadcasters can add specific Thanksgiving-related hashtags to the titles of their streams to activate the themed hearts on their broadcasts. Ready to feast? Give thanks with our Thanksgiving hearts! Use #thanksgiving, #givethanks, and #t ...

… The U.S. presidential election was the most-discussed topic on Facebook globally in 2016, while Candace Payne’s Chewbacca Mom was the most-viewed Facebook Live video for the year. As for individual users, Facebook announced in a Newsroom post that “many people” will begin seeing their personalized Year in Review videos in their News Feeds…

… and engagement can arguably become a make-or-break situation. Here’s a quick look at where Vine faltered, especially with regard to its once-loyal power users. Twitter acquired Vine in its infancy After a failed first attempt, Twitter successfully acquired Vine for $30 million in October 2012–before the then-three-person video application startup had even…

… By Brandy Shaul on Dec. 6, 2016 - 9:00 AM Periscope released an update for its iOS application, which allows users to save high-definition versions of their broadcasts to their devices. ⚡️ You can now save high definition versions of your broadcasts to your iOS device! 📱🔑 Switch this on in Settings 👇👇👇 pic.twitter.com/aiylSG7hv5…

… Twitter is teaming up with Disney and People to exclusively livestream a special event tied to upcoming feature film Rogue One: A Star Wars Story, which hits theaters Dec. 16. The magazine will host the livestream Friday, Dec. 2 at 10 a.m. PT/1 p.m. ET, and it will include never-before-seen content from the movie, as well as a live discussion…

… It’s no secret that video is a growing medium. In fact, one-third of all online activity is spent watching video. Social feeds are packed with clips of cats, stunts and makeup tutorials. In the next four years, spend on mobile video is set to grow by 700 percent—and it’s making influencers like yourself rethink your content strategy…

… Facebook’s focus on artificial intelligence may soon help users turn their videos into “works of art.” The social network announced that it began testing a new creative-effective camera feature within its flagship mobile application that applies “style transfer” technique to users’ videos via a Facebook-developed deep-learning technology…

… Just in time for Election Day, Periscope took a page from the Snapchat playbook with its launch of Hillary Clinton and Donald Trump selfie masks. The Twitter-owned videostreaming application said in a blog post that the Clinton and Trump selfie masks will be available through next Friday, via iOS only, adding: As a platform that allows…

… YouTube introduced a handful of features aimed at giving video creators more control over the comments on their channels. Product manager Courtney Lessard wrote in a blog post that the following three features have rolled out: Pinned comments: Video creators can promote specific comments by pinning them to the top of their feeds, enabling…

… YouTube announced in April that it was developing a solution to enable videos to continue to earn revenue during disputes of Content ID claims, and that solution arrived Tuesday. Content ID product manager David Rosenstein announced in a blog post that all content creators in the YouTube Partner Program can now take advantage of the solution…

… Following the reveal of its VIP Program in September, Periscope announced that it changed the requirements users must meet before being eligible for the program. The Periscope VIP Program gives eligible broadcasters access to a variety of benefits, including badges on their Periscope profiles and “prioritization in people search results.” When…

… YouTube is making a number of significant changes to reinvigorate its platform and keep users and advertisers engaged, as it now faces steep competition from the likes of Facebook, Instagram and Twitter in the video domain. Can the third-most-visited site on the planet really be feeling its competitors breathing down its neck? The answer…

YouTube announced its End Screens feature is now available to all creators. The feature allows creators to add thumbnail overlays to the ends of their videos to encourage viewers to take specific actions. Creators can add these thumbnail overlays to the last 5-20 seconds of their videos. Thumbnails can encourage viewers to watch a creator’s other videos, subscribe to their cha ...

… the live peak concurrent viewership for the third presidential debate in 2012. Overall, the U.S. accounted for the most live views of the third presidential debate on YouTube, followed by Canada, the U.K., Mexico and Australia. Combining data from all three presidential debates, YouTube said the three events accounted for 8.5 million live watch…

… as a rotary phone, but this deal will keep it from losing momentum over the next few years. Daniel Dryburgh is an account manager and global team lead at video advertising provider GlassView. Image courtesy of Shutterstock. …