“Our message is very clear. We are anticipating a bumper tourist season in the Cape. We believe that it’s entirely possible to be a water-wise destination and a strong growing tourist destination.”

Airbnb, Cape Nature and the Western Cape government have announced plans to save 70 million litres of water a year through the distribution of 2,300 low-flow shower heads to guesthouses, B&B's and Airbnb hosts across the province.

Last year, international tourists contributed over R38 billion to the Cape economy and close to 320,000 jobs were created.