Casualty of the Google Feud: Apple Maps Lose Way With IPhone App

That’s right, Apple sold a “disappointing” 5 million iPhones over the weekend.

It did, however, garner mostly positive reviews for its latest iteration. Of course, the switch from Google Maps to its proprietary app utilizing map data from TomTom and OpenStreetMap has been the focal point for a lot of the negative criticism that’s out there from technology gadget reviewers.

“Apple believes that they can deliver a better experience for customers than Google,” said Sarah Rotman Epps, an analyst at Forrester Research, told Bloomberg. “But in the short term, Google has a better mapping application, and iPhone customers will suffer.”

YouTube has also been dropped from the suite of apps on the phone — so clearly the rivalry is on between these tech giants. Put up your dukes!!!!

Apple’s rivalry with Google was born after the search giant rolled out the Android mobile operating system, which runs smartphones from manufacturers like HTC Corp. and Samsung — all of which compete with the iPhone. Android is now the most popular smartphone software in the world to date.