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SAP Community Network Blogs

Rajat Paharia

04/08/2011

“While the focus of most of the recent wave of gamification articles rested on the engagement and empowerment of users, how game mechanics can promote certain desired behavior in relatively isolated applications, how they make interaction with the system more fun, they miss the potential rupture that the introduction of a gamification layer into the business world can have.”

Mario Herger at SAP talks about how gamification can have meaningful impact in the enterprise. Good thinking here.

As the market leader and innovator in gamification, Bunchball’s gamification solutions have motivated more than 125 million users to complete more than 20 billion actions on behalf of over 300 customers.