Your company’s visual identity must describe what it’s offering to the right audience with the right message. There is a lot to get across in the logo ... more, colours and fonts. We make sure you’re making the right marketing decisions by aiming your visuals directly to who needs to see them. I often advise companies on their marketing direction if they need it.

Your web presence is important as it’s often the first port of call for your customers. Make sure this experience is enjoyable, informative ... more, persuasive & consistent with your brand identity. I’ve been designing websites for many years along with an experienced tech team of 3D animators, coders, SEO Experts & copyrighters.

With the expereince of many different clients spanning many industries I can create a beautifully executed visual approach tailored to your ... more companies’ needs. From record label t-shirt illustrations to corporate multi page brochures, I can communicate your message in the right style to achieve your goals.

From boxes & labels to engraved metal signage and bespoke laser cut design mirror vinyl (for Native Instruments), I have worked on a huge range of products and packaging ... more. Let me help you brain storm new and original ideas that will work with your practical limitations and budget.

I create surface pattern designs as an extension to a brand identity package or bespoke wallpaper designs interior ... more design briefs for commercial and residential projects. I also design and create sculptures for events out of paper, feathers and other materials

"Polly is an inspiring and innovative designer and she produced a completely unique range for us that still held a fresh fashion-based look, despite having to overcome the challenge of working with our many in-house software limitations at the time. She always has new and interesting ideas for projects and is an adaptable and problem-solving designer." - Natalie Edwards, head of card design at Moonpig

"As we have worked with Polly from the very beginning of starting our business I would highly recommend other start-ups to invest in her experience and professionalism to get their branding spot-on, and also recommend more established businesses looking for a fresh rebrand. I look forward to many more years of working together." - Reshmi Bennet - Creator of Anges De Sucre

I came to Polly after a disaster design experience which needed fast and efficient resurrection.
Her creativity and professionalism was second to none. She managed to seamlessly understand the image which I wanted to portray and produce insightful design work which complimented my brand and image. I will most certainly use her again for years to come. - Veronica Amerelle - Director of Healed Souls

‘The website had lost some of its brand identity, but the new one is cleaner and has a much stronger branded look and feel,’ says Fortnum & Mason head of home shopping Steph Ridley from Design Week Magazine 2009

Lee Bul Exhibition at the Hayward Gallery

6 November

freelance graphic designer london Polly Playford – Lee Bul Hayward

This was probably my favourite exhibition I’d been to at the Hayward. I loved her use of materials, the textures and the reduced colour palette. The stories behind the works, all about North Korea where she grew up, were really engaging.

Lee Bul is an impressive character. She was a performance artists when she was in her 20s, walking around the streets wearing these odd ‘inside-out’ gut fat suits she’d made, just for the sake of it. Considering what North Korea would have been like in the 80s, that’s about as radical as you can get. Her parents were imprisoned for their left wing beliefs when she was a child and she had to live with her Grandmother. She was taking quite a risk.

I love her defiant rebellious streak. She had strung up a sad looking naked body on the ceiling (that you could see with the mirrors on the floor) that represented North Korea’s Dictator. Then there’s the fact most of the works are shiny, reflective and in some cases interactive. It was right up my street. You can tell by the fact my shoes matched the exhibition floor. It begs the question, is this great art independent of the influence of the dictatorship and suffering the artist had to endure or could it have happen without it? I’m guessing not.