Everyone is different, but we can’t have every single product we used tailored to our individual bodies — it’s just not feasible. If it was however, one of the most important industries that could benefit from such individual tailoring is healthcare. We recently about Geneu, the UK company that’s using in-store DNA analysis to personalize its anti-aging skincare products. Now Geneix is using big data and algorithms to detect patients’ unique characteristics to recommend drug prescriptions with minimal side effects.