Samsung is set to launch their new mobile messaging platform, ChatON, at the IFA consumer electronics conference this week. Samsung's ChatON will work across platforms such as Android, iOS, Blackberry and Samsung's Bada OS, unlike competitors Blackberry with BBM or Apple's upcoming iMessages. ChatON will support one-on-one discussions as well as group messaging, it will also support standard text-based messages as well as images and even simple animations.

This is another step in the mobile messaging solution, where there are a fair amount of competitors and action happening. Blackberry BBM, iMessages launching from Apple soon, Skype acquired GroupMe, Facebook recently purchased Beluga, another cross-platform group messaging app. It seems as though group messaging is the latest trend to launch into.