BYM Sailing & Sports News

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UK Influence Sports & Media appointed for 36th Americas Cup

Wednesday, 22 November 2017

London, 22nd November 2017 - Influence Sports & Media is pleased to announce its appointment by Emirates Team New Zealand as the exclusive commercial agency to assist in its Defence of the 36th America’s Cup. The international sports marketing agency, based in London, will work closely with Emirates Team New Zealand and its partners, the Challenger of Record, Luna Rossa Challenge, and Prada, the Presenting Sponsor of the 36th America’s Cup. The agency will provide commercial services including partner sales, partner management, media rights and implementation for the 36th America’s Cup Defence.The agency team will be led by Alistair Watkins, Founder and Managing Director of Influence Sports & Media, Stephen Nuttall, former Director at Google / YouTube and Ekrem Sami, previously CEO at McLaren Marketing.

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Founder and Managing Director of Influence Sports & Media, Alistair Watkins, said: “We are excited to be supporting Grant Dalton and the Defender of the America’s Cup for the next campaign. The America’s Cup is a truly unique sporting property and given the agency’s commercial knowledge and experience of working with global rights holders and luxury brands, we look forward to providing our expertise and playing a key role in ensuring the next America’s Cup is the best yet.”

Grant Dalton, Chief Executive Officer of Emirates Team New Zealand and the 36th America’s Cup, said: “I have known Alistair for several years and I’m extremely pleased to be working with the team at Influence Sports & Media to develop the commercial aspects of the America’s Cup Defence. It is going to be a busy and enjoyable few years putting in place the key elements of the 36th America’s Cup – we are confident that all our stakeholders including our sailing and sports fans will love what is coming.”