Middle East mobile content in Workz

Workz Middle East has signed with Mobile Streams to provide mobile content to network operators in MEA.

Workz Middle East has signed with Mobile Streams to provide mobile content to network operators in MEA.

Under the terms of the agreement, mobile media specialist Mobile Streams will leverage Workz' relationships with mobile network operators to provide content and content management platforms to the region.

Mobile Streams already distributes music and media content to more than 100 mobile network operators globally from a portfolio of premium content providers.

"After a number of introductory and subsequent high level discussions, Workz and Mobile Streams both felt the time was right to drive this initiative to the region's operators," said Eliot Shepherd, marketing director of Workz.

Workz and Mobile Streams will work together in defining the product and portfolio strategies.

Workz said content offerings could be fully integrated into existing WAP and web portals, or custom-built to meet individual operator's requirements.