Huawei Launches New Chip Set For Phones

Huawei Technologies, a Chinese giant telecommunication has launched a new chip set with built-in artificial intelligence capabilities to power its next-generation smartphones. With this new chip, Huawei says it can beat Apple and Samsung Electronics. In the smartphone market, Huawei is No 3 worldwide, behind Apple and Samsung

The chief executive of Huawei's consumer business, Richard Yu, on Saturday revealed that the new mobile phone chip can deliver faster processing and lower power consumption providing its users with much faster performance, longer battery life, and more compact design.

Huawei will launch the Mate 10 and its sister phone, the Mate 10 Pro, in Munich on Oct. 16. The company says its new Kirin 970 chip will power its forthcoming Mate 10 smartphone to compete against the coming 10th-anniversary iPhone.

Most importantly, Huawei aims to use the Kirin chips to differentiate its phones from a vast sea of competitors, including Samsung, who overwhelming rely on rival Snapdragon chips from Qualcomm, the market leader in mobile chip design. According to the Shenzhen-based company, Mate 10 will be equipped with an upgraded camera and battery life.

The chief executive, Mr. Yu further explained that Artificial intelligence (AI) built into its new chips can help make phones more personalized, or anticipate the actions and interests of their users. This means the phones can enable real-time language translation, heed voice commands and take advantage of augmented reality, which overlays text, sounds, graphics and video on real-world images phone users see in front of them.

Huawei describes the new chip as the first Neural Processing Unit (NPU) for smartphones, which brings together classic computing, graphics, image and digital signal processing power that have typically, required separate chips.