LOS ANGELES, Nov. 8, 2018 /PRNewswire/ -- Borderless Healthcare Group (BHG) is positioned to disrupt the global fertility services industry with the launch of XY.Life, a new high-tech, IVF clinic-of-the-future franchise. XY.Life is an artificial-intelligence driven, global fertility-sharing platform offering a novel approach to women's fertility through assisted reproductive technology (ART), access to world-class fertility specialists and a budget-wise, social egg freezing plan; thus overcoming one of the biggest barriers to ART: the cost.

"XY.Life is not just about IVF, it's about the whole approach to fertility wellness," says XY.Life CEO, Dr. Kenneth Leong. Through an unprecedented convergence of health tech and financial tech, an AI-powered avatar will create personalized, fertility-management financing plans for as low as $5 a day, "really enabling [consumers] to pay as they go."

"Today most of the labs are underutilized and running at 20 percent capacity; they're storing many of those eggs for IVF," says BHG founder and chairma Dr. Wei Siang Yu. "They've got idle space, yet their not storing enough eggs. By unlocking this valuable, idle space and transferring its use to millennials, we'll see a drop in cost."

"This is a new digital era of fertility asset management," explains Yu who aims to both empower millennials and educate them about the factors affecting fertility. "Women are smoking and drinking more leading to pathologies that destroy their precious eggs, which are fixed assets."

By collaborating with a global consortium of IVF doctors and cryobanks, BHG intends to leverage its storehouse of content, expertise, existing facilities and services to offer comprehensive fertility management services and on-demand content optimized for millennials.