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Over the last ten years, cinemas have faced rapidly-changing operating environments. With revenue more and more reliant on blockbusters, exhibitors need opportunities to capitalize on attendance surges for popular films while also ensuring a consistent stream of moviegoers outside big opening weekends.

Dynamic pricing, which allows the price of a ticket to be adjusted on the basis of how well a session is selling, is a simple and effective way of converting expected admissions into higher-than-usual margins.

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About the Author: Louisa Shen
Technical Writer, Vista HQ

Louisa joined Vista as a technical writer after moonlighting briefly in television and marketing after completing her graduate studies. In her role, Louisa works with our Mobile and Circuit Teams, and occasionally looks after a bit of translation. Outside office hours, she draws things in her sketchbook and works on writing development projects.