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Who is the culprit--Corporate America or Madison Avenue--for a seemingly endless stream of boring ad slogans? Perhaps both sides are guilty, but many of the current slogans have little memorability with consumers. Which means they aren't catchy and do little to get people back for repeat purchases. A case in point is Ameritech's new tagline unveiled earlier this week: "In a World of Technology, People Make the Difference." That's not much better than the previous line, "Your Link to Better Communication."

"You`re the disease," snarls Sylvester Stallone in the opening minutes of his latest movie, "Cobra," just before he shoots a supermarket psycho. "I`m the cure." From the very first showing, this line had the crowd on its feet, cheering. No wonder--it's got a nice ring, jaw right out there daring some dumb punk to take the first swing. Can T-shirts be far behind? At the least, the words seem destined to endure as a movie tagline, defined by Webster's as "a phrase or catchword that becomes identified or associated with a person, group or product through repetition."

Midas Inc., looking to regain its golden marketing touch, is taking its image in for major repairs and bringing back a familiar tagline that it walked away from years ago. In its first major advertising campaign since hiring DDB Chicago last year, the auto repair chain seeks to rebuild trust with consumers--a somewhat risky strategy in an industry that more often gets singled out for its lack of trust. But in humorous new ads, Itasca-based Midas goes all out in trying to rebuild a bond with consumers.

Second City has set a deal with Thruline Entertainment / Tagline Pictures to develop original content with the Chicago-based theater company. Deal calls for Thruline/Tagline to work with Second City execs on projects derived from the org's many productions and its educational arm that offers improv and acting classes through its facilities in Chicago, Los Angeles and Toronto. Deal also gives Second City performers an opportunity to work with managers from the Thruline side of the Beverly Hills-based management-production banner.

Zenith Electronics Corp. is gearing up to make a bigger splash in advertising through newly hired Cramer-Krasselt Chicago. One of the agency's first initiatives will be to introduce a new tagline, replacing one of 1927 vintage. Patrick Kilroy, Zenith's vice president-marketing, on Wednesday announced the appointment of Cramer-Krasselt, disclosing the overall ad budget will approximate $20 million, most of that presumably in media. A new tagline will replace, "The quality goes in before the name goes on," which certainly had considerable awareness and equity with consumers.

Though the series still has a few months before its premiere, Fox 's " American Idol " is taking to Twitter and Facebook to select the official tagline for the singing competition's 13th season. The tagline with the most votes on social media will appear throughout the "American Idol XIII" marketing campaign. Host Ryan Seacrest promoted the tagline effort on his Twitter, encouraging his followers to "tweet back" with the hashtag they like best. so we're working on a couple tag lines for this season of @ AmericanIdol and want u guys to make the final decision -- Ryan Seacrest (@RyanSeacrest)

The debate lives on. For years, Miller Lite drinkers, including notables like comic Rodney Dangerfield and football coach John Madden, bickered back and forth. Some said the drink tasted great. Others said it was less filling. Now they'll have a chance to debate again. MillerCoors LLC is reviving its "Great taste, less filling" tagline, which was created more than 30 years ago. The company, a newly formed joint venture between SABMiller's U.S. unit and Denver-based Molson Coors Brewing Co., told distributors in a letter Tuesday the campaign is back.

Kraft has taken its Macaroni & Cheese Dinner brand in a number of directions over the years, some successful, some not. Kraft's Easy Mac Cups, renamed Macaroni & Cheese Dinner Cups, launched in 2006 recently surpassed $100 million in sales. Kraft Macaroni & Cheese Crackers, cheesy, salty, noodle-shaped crackers launched a year later, however, are no longer made. Kraft considers its Macaroni & Cheese one of the priority brands in its U.S. business, and recently launched an advertising campaign from agency Crispin Porter & Bogusky with the tagline, "You know you love it. " 1937: Mac & Cheese debuted during the Depression.

If it weren't for the tens of millions of gallons that people voluntarily consume every year, you'd swear the stuff was a "Saturday Night Live" joke: a bottled drink that combines tomatoes and spices "and a great clam taste." Clams. Now that's refreshment! Welcome to the improbable world of Clamato, which stands alone in the supremely narrow "seafood blends" beverage category. Clamato has been around 35 years and it has shelf space in virtually every supermarket in America.

Township High School District 214 has a new logo and tagline, as it continues to rebrand itself for a national profile. The Arlington Heights-based school system unveiled its new look at Thursday's board meeting. Jessica Thunberg, district spokeswoman, said it was designed in-house. The district in the past year has been working to raise its own profile, creating the Department of Community Engagement and Outreach to execute the process. Superintendent David Schuler was also recently elected to lead the AASA, the national school superintendents association.