Trends

Consumer Trends: Colors & Children

Synthetic vs. Naturally-Sourced Colors

The consumer trend to seek out naturally-sourced ingredients over their synthetic counterparts is prevalent across the food and beverage industry, but maybe none more so than when it comes to parents feeding their children.

80% of parents prefer naturally-sourced colors over synthetic colors when choosing food and beverages for their children.

Kalsec® conducted an online survey in January 2015 of 1,023 U.S. and U.K. parents with children between the ages of 3-12. The results strongly show parents’ conscious choices of what they are feeding their children, and sentiments are in favor of naturally-sourced colors.

1 out of 2 parents specifically look for a “natural” claim on food and beverages.