We believe that there may be a significant percentage of the human population that is currently not engaged or informed by our many efforts to elicit change in their energy-efficient technology uptake and energy consumption. This is even more so the case once you expand from hard-to-reach individuals and groups in the residential, to those in the commercial sector, and across all fuels and energy services, including mobility. This, potentially very large energy user group is the focus of this new DSM Task.