Press Release: PhaseOne A-Series

It should be noted that although the PhaseOne A-Series does contain Alpa components, it is being sold at all PhaseOne authorized dealers, even if they do not carry the full Alpa product line. My preferred PhaseOne dealer, Digital Transitions (digitaltransitions.com) located locally in NYC will be one of the first to have the new PhaseOne A-Series. I will be working extensively with Digital Transitions as well as PhaseOne to help bring more content about A-Series in the near future.

The A-Series is more then it appears at first glance. On the surface, it is an Alpa TC (travel compact), combined with a one of three flavors PhaseOne back and three Rodenstock lenses, and it is all of these things, however it is also a lot more.

While still usable, the PhaseOne A250 (IQ250), PhaseOne A260 (IQ260) or PhaseOne A280 (IQ280) sold with as part of the A-Series kit, will feature LCC’s for each specific lens applied in camera meaning that what you see is what you get on the back of the camera. This can be accomplished because the Alpa TC which the A-Series is based off of does not have movements. I believe that this is a huge boon for this as a compact travel system because there is much more certainty that you have got the shot, as well as the fact that it makes editing much easier. Most importantly however, it means that you can take pictures in rapidly changing conditions without having to worry about capturing an LCC (which requires a second exposure to be made, identical to the first in every way immediately after an image is taken). LCC’s vastly improve resulting images (especially with movements, but also for single-shots), however they are time consuming to capture. Being able to know that you have three lenses where your resulting images will be the absolute best on the planet straight out of the camera with no further steps required is huge.

The PhaseOne A-Series is pretty much the newest, latest and greatest “Most expensive point and shoot in the world”, not only does it capture this title, but it also captures the title of “most expensive mirrorless camera”. It does require manual focusing, however this is aided both by live-view on the camera’s rear screen (and live-view soon to be available in PhaseOne CapturePilot 1.8) as well as via image review on both the cameras rear screen and on iOS devices via CapturePilot. Further mitigating any complications presented by manual focusing are the PhaseOne IQ-series’ premium features including a focus mask available during image review that shows you which part of your image is in focus, as well as flashing highlight warning. Further, with all three of the lenses 23mm, 35mm and 70mm the PhaseOne A-Series can easily be set to a hyperfocal distance (http://www.dofmaster.com) where the focus distance can be calculated and set such that maximum DoF can be achieved at any aperture making shooting a breeze.

Since the PhaseOne A-series is sold as a package is has a number of other advantages. First, since it is delivered as a single package, its 5-year warranty is extended to all components of the package. The Rodenstock lenses are calibrated at the Alpa Factory with their HPF focusing rings which means that they will be as precise as humanly possible. Also the PhaseOne digital back will be shimmed by Alpa. Shimming is a very meticulous process where effectively an offset is created spacing the digital back and the lens just precisely to yield the sharpest possible image. Considering the extremely high-tolerences that Alpa products are manufactured too this is a process where changes are happening at the level of fractions of a millimeter with extremely thin pieces of metal being placed in the digital backs mount to create the required distance for the ultimate image quality for the PhaseOne digital back.

Another great thing is that, while this is a kit, the parts can be used with other camera systems. For instance, if you decide you want more control over your photography, you can opt for an Alpa body with movements, like the STC (stitch travel compact) or SWC (Super wide compact) as well as add additional lenses and accessories for more creative control. Also you can take the IQ2 series digital back off of the PhaseOne A-Series and put it on any Mamiya M mount medium format camera like the PhaseOne 645DF+ and enjoy the full range of autofocus and leaf shutter lenses from PhaseOne and Schneider-Krueznach.

Alpa’s are often compared to fine Swiss-watches or luxury performance automobiles because of their absolutely impeccable mechanics, finishing and attention to details. Alpa’s are well loved by commercial and fine-art photographers for their luxurious feel and absolute precision. Combined with PhaseOne digital backs they can produce some absolutely stunning results.