Celebrating Since 1939

Here's Our Story

Rolling Rock: Celebrating Independent Spirits Since 1939

In 1939, the Tito Brothers, owners of the Latrobe brewery, decided they wanted to do their own thing. That thing became Rolling Rock. From its complex blend of simple, traditional ingredients (water, malt, rice, hops, corn, brewer’s yeast) to its iconic painted green bottles, Rolling Rock has always been comfortable being what it is - unique.

Rolling Rock has seen the birth of rock ‘n roll, the internet and social networking. As far as we’re concerned, we “like” it all. It just makes it easier for people to do their own thing. And that’s a good thing. The world doesn’t need any more blandness or conformity.

Pale Lager Beer

A PREMIUM EXTRA PALE LAGER

Using a time-honored recipe with only the finest malted barley and blend of hops, Rolling Rock is a classic American lager that is as well-known for its distinctive, full-bodied taste as it is for its craftsmanship, heritage and painted green bottle.

Full-flavored, with a subtle bite
Light-to-medium body and color
Brewed with only the choicest ingredients
A perfect blend of pale barley malt, rice and corn

Rice

Rice is an adjunct (an umalted grain) used to lighten the body and the mouthfeel, or add a little sweetness.

Hops

There are over 50 different recognized varieties of hops. Hops are used in beer much the same way spices are used in cooking — to enhance the flavor and smell of the final product.

Barley Malt

Malted barley is barley grains that have been soaked in water until they begin to sprout. When the barley begins to sprout it draws on its starch reserves, which are transformed into simple sugars.

Water

The most abundant ingredient in beer is water. Beer is 95% water. With such a large amount of Rolling Rock coming from a single ingredient, you can imagine how important it is to use good water.

Corn

Corn is another adjunct that has a sweet, smooth flavor. It provides a somewhat neutral flavor to the finished beer.

Yeast

Yeast is the catalyst in the brewing process. Yeasts, part of the fungus family, are single-celled living organisms that eat sugars and convert them into alchohol and carbon dioxide through the fermentation process.

33 Streams Theory

Natural spring water is a key ingredient in Rolling Rock. It's believed there are 33 different springs that all flow into the reservoir where the brewery drew its water. Some even say the taste varies from year to year based off the different levels of runoff each season.

A Day At The Track

Legend has it that one of the founding members of the brewery bet $33 on Horse #33 (Old Latrobe) and won. Then, in 1939, he took his earnings and founded the Latrobe Brewery.

Bye Bye Prohibition

Prohibition ended in December 1933. Although Rolling Rock wasn't produced until 1939, the owners wanted to celebrate the 21st amendment that allowed them to make beer.

A Sign Of Quality

There is a 33-word quality statement on each bottle of Rolling Rock. "Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you." An incidentally scribbled '33' was on the label sent to the bottle printer, noting its brief length. The printers used this in the final copy and printed it as part of the label.

Freemasons Theory

The Freemasons are an international fraternal society, conspiracy theorists say they are made up of prominent politicians and businessmen.

It's In The Bottle

Holiday Theory

Rolling Rock was founded in Pennslvania, where Groundhog's Day is a very popular day. It's also the 33rd day of the year.

One Step At A Time

Many believe that the original brewery had 33 steps that separated the brewmaster's office from the brewery floor.

Take Your Temperature

Thirty-three degrees is the temperature at which Rolling Rock is brewed. It's also the temperature at which it should be served.

Horse Sense Theory

Each of the brothers who founded the brewery loved and owned racehorses. They flipped a coin to see whose horse would be featured on the bottle. The winner owned horse 33.

It's A Process

Rolling Rock's first brewmaster once said "There are 33 steps" involved in going from water to beer. The 33 salutes this craft.

The 33 Mystery

Every bottle of Rolling Rock comes with a ‘33’ on its back. And since the very beginning, there has been speculation about what it means. Is it some kind of secret code? Is it a simple mistake?

Nobody knows. But what we do know is that there are lots of people out there interested in what ‘33’ could mean. Call them conspiracy theorists, if you will. But here are some of the most popular ideas about ‘33.’

Latrobe Brewery & Rolling Rock History

1893

Latrobe Brewery Opens.
Latrobe Brewing began operations in 1893. It was named for the town in which is was built, Latrobe, Pennsylvania.
Local legend says that an enclave of Benedictine monks were the first brewers at the facility.

1920

Prohibition. The brewery closes.
The 18th amendment prohibited the sale of transport of alchoholic beverages.
Like many breweries across America, Latrobe Brewery closed.

1933

The Tito brothers buy the brewery.
Brothers, Frank, Robert, Ralph and Anthony buy the brewery in hopes that prohibition will be repealed.
After the gamble paid off, they brewed Latrobe Old German and Latrobe Pilsner for six years.

1939

Rolling Rock is born!
Made of water, malt, rice, corn, hops, and brewer's yeast the first Rolling Rocks are brewed.
The "white pony" green bottles and '33 are there from the very beginning. We've been doing our thing ever since.

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