Locals are fortunate to be given this free facility to improve their knowledge resources. Locals are increasingly encouraged to check online for products and services which they need. Government institutions are investing in sophisticated, well-documented websites which attempt to help consumers, locals or foreign to figure out the solution to their issues.

New Zealand is the top tourist destination for Europeans. They rely on internet to look for bargains and cheap deals.

The combination of improved facilities, local and foreign shopping behavior should awaken NZ businesses to start exploring online marketing to take advantage of the following benefits:1. increased and diversified market share2. increased partnerships, increased range of additional products3. lower cost of marketing4. lower cost of labor5. no rent, electricity costs6. work flexibility - business can be run from home or anywhere else, anytime