The Parsis are an incredible people, but their numbers of fast dwindling. To counter this alarming fall in population, the Parzor Foundation and Bombay Parsi Panchayat, with TISS, Mumbai and Federation of Zoroastrian Anjumans of India launched the ‘Jiyo Parsi’ campaign.

While India’s population has more than tripled in last 60 years, the number of Parsis has reduced by 39% and is less than 69,000 today.

Jiyo Parsi is a Rs 10 crore initiative to increase the numbers of the Parsi community.

The campaign created by Madison World, uses humour to communicate the message, through a series of print ads, reproduced (pun intended) below: