"Some guys get really competitive about their brisket cooking," says Jimmy Carbone, owner of Jimmy's No. 43 in the East Village and co-founder of Brisket King. "There are some really creative entrees. It's a lot more than just BBQ."

Leading contenders include Brian Perrone of Slows BBQ in Detroit and local favorites like Fletcher's Brooklyn BBQ and Kutsher's Tribeca.

Pay one price — $75 — and then spend the next three hours chowing down on unlimited meat and drinking bottomless glasses of craft beer and vodka.

Sounds like a deal.

Brisket King contest at The Firehouse, 87 Lafayette St. between White and Walker Sts., Feb. 12, 6 p.m. For tickets, visit www.eventbrite.com.