Saks Fifth Avenue is looking to change the face of online shopping with it’s handy new app that allows you to ‘model’ the clothes on an avatar with your own body shape. That’s right, online shopping just got a little more personal!

Partnered with Stylewhile, Saks Fifth Avenue has taken images of it’s clothes available for purchase and allowed them to be pasted onto an avatar of your own body shape and personalization. Not only is the app allowing you to virtually try on clothes before you buy, you can also mix and match different products and accessories to create your own outfits.

In launching the app, Saks Fifth Avenue is hoping to eliminate unnecessary returns or buyer regret.

“The idea came from my personal need,” said Jutta Haaramo, founder of Stylewhile. “As an enthusiastic online shopper, I wanted to have a more active role when buying fashion and to be able to play with items to create my own styles before buying them. As I never just wear separates, I thought it would be helpful if I could visualize how different items work together in an outfit and on a real model!”

The app provides all the luxurious brands that Saks is known for, including Tibi, DVF, and Elizabeth and James. The ability to shop multiple brands is provided the instant the app opens.

From there, you choose an underwear clad model that best suits your body type. Then you’re free to play around and dress up the avatar with clothes and style picks of your choosing!

“Our dream is to build an app that helps women find and buy the right items so that there will be a lot less of those ‘I have nothing to wear’ moments or ‘this looks different in person than it did online,'” states Haaramo.