marine life street art

Tidal Shift Beverly

In collaboration with City Councilor Estelle Rand and the Bring Your Own Bag Beverly Ad Hoc Committee, Tidal Shift is beginning an educational campaign around a eliminating single-use plastic bags in Beverly, MA.

Tidal Shift is a community project that communicates the negative impact of plastic bag pollution in our oceans through large scale participatory public art installations. The project is an artful communication and educational tool as North Shore communities rally to adopt positive legislation to reduce single-use plastic bags.

While a lot of behind-the-scenes preparation has been happening for months, the public launch officially at Beverly City Hall on January 16th where the Ad Hoc Committee presented the many reasons to adopt new legislation to eliminate single use plastic bags in the city.

Local students and Change is Simple showcase plastic waste through art-making to support BYOB Beverly’s plans for legislation eliminating single-use plastic bags.

At this point, 61 Massachusetts cities, including Boston, have adopted plastic-bag reduction legislation. On the North Shore, Beverly would join many communities that have a integrated relationship with the water on their shores. Tidal Shift will conduct workshops for all ages during the next few months leading up to Arts Fest Beverly.

The project showcases a canopy of jellyfish made from used plastic bags to illustrate how marine life “sees” plastic bag pollution as food. This leads to the widespread ingestion of harmful plastic by sea creatures.

Tidal Shift jellyfish are easy and fun to create at workshops for all ages, at different venues in town from libraries and schools to cafés, restaurants, and shops. The community helps to create the canopy as they learn about the reasons for reducing single-use plastic bags in our community and oceans. Stay tuned for workshop times and locations!