Showing the Flag

When you raise Old Glory on July 4, wouldn't you like to see your own company flag flapping beneath it? Luc Doublet knows just where you can get one -- from his company, Doublet, a $30-million flag manufacturer in France. Doublet uses laser technology to produce small runs of flags. His "logo-flags" start at $100.

Two years ago the company acquired Paramount Flag Co., a San Francisco manufacturer and retailer. Now, Doublet and Paramount hope to develop the market here by selling flag-store franchises.