Welcome to episode No. 3 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.Brian Adams is one of a relatively small cast of characters underpinning the modern ad tech business. He was CTO and co-founder of AdMeld, an early sell-side platform that Google bought in 2011. He stuck around Google for four years running aspects of the publisher ad tech stack. “Ad network optimization, which was the first 18 months at AdMeld, was a good platform, but it wasn’t that interesting of a business,” Adams says in this episode of AdExchanger Talks. “What changed AdMeld and so many companies was RTB, and being a part of that launching and taking over the…