'So here it is. The keys to our kingdom. Every single BrewDog recipe, ever. So copy them, tear them to pieces, bastardise them, adapt them, but most of all, enjoy them. They are well travelled but with plenty of miles still left on the clock. Just remember to share your brews, and share your results. Sharing is caring.'

William S. Gosset, discoverer of the Student's T-Test. Amazon should have taken note of this trick:

Upon completing his work on the t-distribution, Gosset was eager to make his work public. It was an important finding, and one he wanted to share with the wider world. The managers of Guinness were not so keen on this. They realized they had an advantage over the competition by using this method, and were not excited about relinquishing that leg up. If Gosset were to publish the paper, other breweries would be on to them. So they came to a compromise. Guinness agreed to allow Gosset to publish the finding, as long as he used a pseudonym. This way, competitors would not be able to realize that someone on Guinness’s payroll was doing such research, and figure out that the company’s scientifically enlightened approach was key to their success.

Giant booze multinational screws tiny Scottish microbrewery. "Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening. We were as gobsmacked as you by Diageo’s behaviour. We made the wrong decision under extreme pressure. We were blackmailed and bullied by Diageo. We should have stuck to our guns and gave the award to BrewDog."