Retail Launch & Expansion

We help you launch your brand in organized retail in India. Our involvement begins at the drawing board stage in projecting a business plan and continues to implement it in stages.

People Organization

People Organization

Retail is a daily business: it needs day to day detailed attention. Unless people are organized around critical functions & roles, the business risks loss of efficiency and loss of sale. We help our client identify the people requirement both at back-end and front-end and help recruit and organize. We participate actively in finding, interviewing & selecting candidates should our client need such help.

We also set up retail KRA’s and administer their periodical reviews initially till the client gets a hang of it.

Assortment Planning

Assortment Planning

Design range: no. of SKU’s: width and depth and their pricing forms scope of assortment planning. We guide on dividing the range into new items, core (never out of stock) items and their lot sizes.

We advise on factors impacting product pricing such as retail margins: take-in margins, VAT, value losses that need to be factored. We also take care to survey client’s competition to mark its position among them.

Universally accepted codification of items ensures smooth flow of information & ease of transactions between different channel partners. We help client get such codifications.

Commercial

Commercial

We provide the market intelligence on engagement terms with large format retailers and get you an audience with the relevant market players. We participate hands-on in the negotiations and help formulate a reasonable & favourable deal for our client. Taking cognizance of state wise VAT, we advise how to raise bills of the same item for deliveries into different states.

In setting up an exclusive outlet, it is important to know various cost heads and expenses involved in order to understand its feasibility. We provide a ready excel based model which can serve to quickly calculate the break-even point; the sales level after which retail will be profitable.

We devise franchise terms that are based on levels of investment by the franchisee and protect the business interest of both parties.

Retail Expansion

Retail Expansion

As first step, it is important to arrive at the optimal size of retail shop before taking up further expansion. Having unit profitability is central to being confident in adding more number of stores. We analyse client’s existing network performance to identify factors that contribute to its well-being. This learning once shared with the client paves way for network expansion.

Read case study ‘Store expansion’ to know more.
With our market knowledge gathered over 10 years on retail markets in India, the malls & high streets, we are in a position to advise on locations, rentals & sales estimates. We offer basic legal agreement scrutiny on leave & license agreements from malls and can introduce professional legal advisors to the client if required.

We are networked with real estate agencies and brokers who work pan-India; making it easy for our clients to pick from a number of sites to launch their network. Similarly, we can introduce pan-India transporters to the client.

Retail Design

Retail Design

Today retail experience in Indian stores has to be in the same league as international competition. Retail store identity needs to visually speak the brand language to the shopper and the consumer.

With our experience, we can suggest select retail identity design agencies that are very good with their craft & are resourceful with hardware as well. We work with our client in giving functional specifications to the retail design agency viz. optimal size, merchandise density, stacking, storage among other things.