Pint of cider cost rises 6p

The average pint of cider in pubs has gone up by 6p year on year to £3.68, according to new data.

The Westons Cider Report Winter Update​, which included data from CGA, also revealed that 32% of the on-trade cider volume is served from bottles or cans while 68% is a draught serve.

There has also been 287m litres of cider and perry consumed this year, up 1.2% year on year and there has been a rise of 2.8% year on year in the amount of money spent on cider and perry in the on-trade – a figure that now stands at £1.84bn.

Region consumption

When it comes to cider volume by region, the Midlands consume the most (17%), followed by London (15%), south-west England (13%), Lancashire (11%), Yorkshire and the south region consume 10% each, Scotland consumes 7%, the north-east and Anglia each consuming 6% and Wales 5%.

Market share volume was still dominated by apple cider with 63% of the market but this had dropped by 4.4% year on year.

Fruit cider had 35% of the share, a 15.6% growth year on year and saw growth of 15.6%, followed by pear cider with just 2% of the share, down 23.3% year on year.

Packaged and draught cider was also measured in the report and it found that draught has a 70% share of the market, showing a 4.8% growth compared to packaged cider with a 30% share, a decline of 6.4%.

Cider trends

These included craft cider because it had the chance to drive growth by tapping into the heritage and traditional trends in the trade.

Draught fruit cider is also growing, which is another area pubs should get into if they aren’t already. While pear cider saw a drop in packaged and draught products across the on-trade, it still held more than 60,000 distribution points.