Tag Archives: real-time

By Mark van Rijmenam, Smart Data Collective In a customer driven world it’s increasingly important to understand customer needs through Big Data, which allows you to create the best customer experience. Many marketers have that data at their fingertips, they just don’t know how to use it, while 73% of customers prefer retailers who use

By Mandeep Grover, ClickZ The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Imagine you are on vacation and suddenly realize that you left the stove on. You panic for a minute, and then pick up your smartphone and switch off

By Chris Edwards, IAB Australia – @IABAustralia Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation. The

By Susan Fourtané, EBN The days when supply chain design and strategy were mainly focused on achieving the lowest possible cost of products and the most efficient distribution to stores is long gone. The new model emerging is not entirely driven by enterprise technology or supply chain innovations, but by the supply chains’ customers. Becoming

By Andrew Sadauskas, Smart Company Communications Minister Malcolm Turnbull has advocated opening up government data to third-party app developers during a speech to the Australian Information Industry Association’s Navigating Analytics Summit on Friday. During the speech, Turnbull said the public sector lags behind private enterprise when it comes to applying big data analytic techniques. “We

Source Brafton Editorial You want real-time marketing. You believe real-time web marketing is the key to driving business results. With all of the technology and data at your fingertips, you should be able to harness actionable data and execute corresponding studies nearly immediately. On the contrary, a study conducted by Razorfish and Adobe suggests companies

By Rebecca Merrett – CIO, @CIO_Australia, CIO Australia talks to several CMOs and marketing experts to get their perspectives on what frustrates marketing when working with IT The CIO-CMO partnership is one that’s on the minds of many CIOs, and is seen to offer great potential. But it’s not always peaches and cream; there are

By Justin Bachman – Bloomberg Business Week The flight data recorder from the 2009 Air France flight that went down in the mid-Atlantic, found in 2011 To solve the mystery of what happened to Malaysia Airlines (MAS:MK) Flight MH370, investigators need the airplane’s data and voice recorders. In an airplane tragedy, however, the information stored

By Michael Fitzgerald – Information Week Image courtesy of St. Louis County. Hoarding useless data makes analytics harder. Companies like Paxata say their brand of analytics lets non-data experts turn data landfills into useful info. Companies of all sorts are now in the garbage business. Without even thinking about it, companies collect so much data

By Nate Cochrane, The Age (ITPro – @ITPro_au) Changing lives: The World Bank’s Chris Vein. Photo: Nate Cochrane An Australian collaboration in real-time big data, cloud and mobile has piqued the interest of the World Bank, which hopes to feed the world’s hungry. Imagine if an SMS could save a Third-World farmer from starvation or