UNIT 18 RECENT DEVELOPMENTS IN
MODELLING CONSUMER
BEHAVIOUR
Recent Developments in
Modelling Consumer
Behaviour
Objectives
After going through this unit you should be able to:
understand consumer Behaviour as a sub-set of human behaviour
know the basic el

Early Models
UNIT 16 EARLY MODELS
Objectives
After going through this unit, you should be able to:
Explain how the early thinking on various aspects of consumer behaviour was
formed
Describe the contributions from related fields which have furthered our
u

UNIT 9 REFERENCE GROUP INFLUENCE
AND GROUP DYNAMICS
Reference Group Influence
& Group Dynamics
Objectives
After going through this until you should be able to:
explain the role of reference groups in group dynamics, and their effect on buyer
behaviour
des

The Buying Process
UNIT 15 PURCHASE PROCESS & POSTPURCHASE BEHAVIOUR
Objectives
After going through this unit you should be able to explain:
how the purchase stage is completed in the buying process;
the emergence and variety of the non-store buying alter

Group Influences on
Consumer Behaviour
UNIT 10 FAMILY BUYING INFLUENCES,
FAMILY LIFE CYCLE AND
BUYING ROLES
Objectives
At the end of this unit you should be able to:
Explain the nature of the family influences that operate on the purchase
behaviour
Descri

UNIT 13 INFORMATION PROCESSING
Information Processing
Objectives
After going through this unit you should be able to:
explain the value of information processing in the overall guidance of consumer
behaviour;
explain in detail the stages in the informatio

UNIT 11 CULTURE AND SUBCULTURE
Culture and Subculture
After going through this unit, you should be able to:
Define culture and subculture
Describe the characteristics of culture
Distinguish between components of culture
Explain how culture and subculture

UNIT 8 PERSONALITY AND
SELF -CONCEPT
Personality and
Self-concept
Objectives
After going through this unit you should be able to:
explain how personality and self-concept affect consumer behaviour
describe the various theories of personality
explain th

UNIT 4
Perceptions
PERCEPTIONS
Objectives
After having gone through this unit, you should be able to:
explain the concept of perception
describe the stages in the perceptual process
apply the understanding of sensory, absolute and differentiate thresho

Attitude and
Attitude Change
UNIT 6 ATTITUDE AND ATTITUDE
CHANGE
Objectives
After going through this unit, you should be able to:
explain the conceptualization and formation of consumer attitude
describe the linkage among the Consumer Beliefs, Attitude an

Consumer Behaviour-Issues
and Concepts
UNIT 2 CONSUMER BEHAVIOUR AND
LIFESTYLE MARKETING
Objectives
After reading this unit you should be able to :
define and illustrate the concept of lifestyle marketing
identify the characteristics of lifestyle
describe

UNIT 1 CONSUMER BEHAVIOURNATURE, SCOPE AND
APPLICATIONS
Consumer Behaviour-Nature,
Scope and Applications
Objectives
After studying this unit you should be able to:
define consumer behaviour
describe the nature of consumer behaviour
explain the scope of c

Consumer Behaviour-Issues
and Concepts
UNIT 3 ORGANISATIONAL BUYING
BEHAVIOUR
Objectives
After reading this unit you should be able to:
define organisational buying and differentiate it from individual buying
identify organisational customers
explain the

UNIT 14 ALTERNATIVE EVALUATION IN
BUYING DECISIONS
Information Processing
Objectives
After having gone through this unit, you should be able to:
link alternative evaluation with the other stages of buying process;
understand the genesis and the' process o