Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council, nine out of ten B2B buyers say that online customer success content has a major effect on their purchasing decisions. Meanwhile, a hawkeye study found that 71% of B2B buyers in the awareness stage and 77% […]

While case studies are a B2B marketing powerhouse, they’re not always easy to get. Here’s how to engage prospects when you can’t share customer success stories … Case studies are one of the top dogs of B2B content marketing. B2B customers rely on them to make informed buying decisions, as case studies give customers social proof that your products […]

Discover How to Build a B2B Voice That Sets You Apart from the Pack

Rachel Foster is a B2B copywriter and the CEO of Fresh Perspective Copywriting. She helps B2B marketers improve their response rates, clearly communicate complex messages and generate high-quality leads. Rachel blogs for the Content Marketing Institute and Business 2 Community. She also taught white paper, case study and sell sheet writing for MarketingProfs. The Online Marketing Institute listed Rachel as one of the top 40 digital strategists of 2014. Learn more.