Now, we need to take these guiding principles and put them into practice.

This starts with industry wide commitment to use metadata. We then need to embrace metadata standards and best practices that have a consistent world-view approach. Finally, we need technology that makes it easy to embed metadata, preserve it, and facilitate tracking and rights management.

SAA’s “Manifesto” concludes with a list of specific action steps for photographers, distributors and end users, and offers guidance for developers.