Over the years, DIP has spent over AED 4 billion in enhancing and improving the infrastructure to international standards, which includes 140-km of internal road network and well-integrated water and electricity systems, the best of hospitals, educational institutions, hotels, retail outlets, supermarkets and other lifestyle necessities.

Activity at the point of sale would be key to growing sales of dips alongside chips, said Mintel senior food analyst Kiti Soinien, who added that Mintel data showed about 40% of UK consumers had tried tortilla chips.

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