What Moms Really Think About Back to School

What Moms Really Think About Back-to-School

Dropping them off each morning is only the beginning. Parents and Land's End asked moms what they really think about getting involved at their children's schools (hint: if you're stressed out, you're not alone).

Social Media and Your Kid's School

84% of moms said they were likely to use social networking sites to engage with other parents about their concerns or preparations for back-to-school, and 69% are likely to use social media to communicate with their children's teachers.

93% of moms surveyed are likely to use social media to look for back-to-school sales and deals.

Out-of-School Activities

Fewer moms volunteer for their children's out-of-school activities, but they spend more time doing it. 29% don't volunteer at all, but more moms spend over an hour a week -- 30% put in 1-2 hours, and 23% say they help out more than 2 hours a week with extracurricular activities.

Why You Volunteer

41% of moms surveyed say they volunteer because they see it as part of being a good parent. 26% do it because they enjoy it, and 15% help out because their children want them to. Only 5% think that if they don't volunteer, teachers or other parents would think less of them.

What You Contribute

The largest number of moms said their children participate in 3-4 fundraisers each year. 30% of moms say their kids have 1-2 annual fundraisers, while only 18% say their children take part in more than 4 a year. 14% of moms surveyed say their children don't participate in any fundraisers at all.

Of those mothers who contribute to school fundraisers, moms most commonly report donating between $50 and $99. 20% of moms donate between $25 and $49 and 15% between $100 and $149. Only 8% of moms donate more than $200 to school fundraisers over the course of the school year.