Lexus Superior Quality

Date:November - May 2017

Client:Lexus

Spherica has worked with one of the world’s largest car brands – Lexus – to produce a series of VR experiences as part of the “Lexus Defined” initiative. Over the course of six months, Spherica worked on three immersive short films that aimed to tell the brand's story in a completely new way. In the episode “Lexus Superior Quality” Spherica takes viewers on a tour of a Lexus factory in Canada so they can see firsthand the meaning of "superior quality" and how Lexus ensures that each car meets this standard.

Lexus Defined VR: Lexus Superior Quality

Spherica has worked with one of the world’s largest car brands – Lexus – to produce a series of VR experiences as part of the “Lexus Defined” initiative. Over the course of six months, Spherica worked on three immersive short films that aimed to tell the brand's story in a completely new way. In the episode “Lexus Superior Quality” Spherica takes viewers on a tour of a Lexus factory in Canada so they can see firsthand the meaning of "superior quality" and how Lexus ensures that each car meets this standard.