The scheme, free to PRCA members, is aimed at professionals at senior account director or associate director level or above in agencies, and in-house members with the ability to manage an in-house team.

Each mentoring engagement will last for six months, with the first tranche of mentors beginning in February 2017 and ending in July 2017. Each structured mentoring placement starts with a face-to-face meeting between mentor and mentee and will then be followed by monthly meetings.

Individuals or their colleagues who wish to put themselves forward for the programme should email PRCA communications director Matt Cartmell, explaining in no more than 250 words why they would like to be mentored, and what they would hope to gain from the scheme.

Senior PR professionals who want to put themselves forward as additional mentors should also contact Cartmell with information on their career.