Things may change tomorrow, of course, but in any case it is remarkable to realize the power of the Internet created in the era of user-generated content, relevance and page rank.

Just to make it clear, I do not think that a blog provides the most reliable information on any medical topic by any stretch of the imagination. The text above only illustrates an Internet phenomenon typical of the current state of the web. It also shows why you may not be able to run a successful hospital or a medical society without a blog in the near future.

Google does not "like" static pages and neither do web users (which is all of us). Medical organizations should consider joining the dynamic web by at least having a blog and a Twitter account. This looks like the bare minimum of social network participation nowadays.

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