Why SEO Matters: The Benefits of Search Engine Optimization

We’ve spent so much time and money over the last 10-15 years trying to figure out the best way to optimize our websites that it sometimes feels like it’s more important to be noticed than to have a quality page. This is not the case, however.

One of the most important things to understand about SEO is that it’s always changing and evolving. What we thought was important 5 or 10 years ago might be less so now and things we didn’t know about 2 years ago might be what matters most. The benefits of search engine optimization are still important and always evolving.

In this post, we’re going to look at some of the continued benefits of SEO and why it all still matters as much as ever. Let’s dig in.

The Benefits of Search Engine Optimization

The importance of SEO is felt on a business-level. For small businesses, it’s so important to get ahead of your competition. SEO is the best way to do that if you haven’t established yourself in your field just yet, which is common for younger companies.

Establish Your Website & Brand

An identifiable and relatable brand is at the heart of most success stories and SEO can help with that. Along with a strong social media presence, SEO can help bring awareness to your website, which you can use to build up your brand identity.

Target the Right Customers

Bringing in organic traffic with SEO can gain you customers – and more importantly, the right kind of customers. Appealing to people’s search terms on your landing pages helps establish authority and boosts conversion rates.

It’s Cheaper Than Other Forms of Digital Marketing

There are hundreds of digital advertising agencies that have popped up in the last 15 years that are well-researched and experienced in SEO. But it’s still possible to do a decent job on your own.

Want more good news? SEO done on your own is generally free.

Good SEO goes beyond keywords and a little bit of analytics. You have to go in-depth with your research, maintain your page quality, and be consistent across the board. For more information, visit this useful SEO resource.

Make sure your reviews on listings sites are good, fill out your Google My Business card and make sure that your name, address, and phone number are consistent on every platform. And that’s just the start.

Use your blog to create interesting content that’s both informative and enjoyable. Page speed is another crucial factor. If your page is too slow, not only will you alienate your customers, but you’ll be penalized by Google.

Mobile SEO and localized SEO have become key parts of the optimization conversation recently. More people are using their phones to conduct searches. For this reason, your pages need to be optimized for mobile search.

Use SEO to Get Ahead

The benefits of search engine optimization are too many to number here, but these are the main reasons why you can’t afford to ignore it.

Your business simply won’t survive in the digital age without using SEO, so hire an agency or learn how to do it yourself. Already have a digital marketing strategy that needs a facelift in the New Year? Check out this helpful post!