15 Pricing Power in the hands of the consumer: online retailer sites 226 million monthly visitors21 visits per visitorcomparison shopping sites 85 million monthly visitors3 visits per visitorPricing Power in the hands of the consumer:Finding the lowest price has never been easiercoupon sites 97 million monthly visitors8 visits per visitorsearch 236 million monthly visitors31 visits per visitorSOURCE: COMSCORE MEDIA METRIX MULTI-PLATFORM, US, JUL-2013

20 Digital media usage has doubled in the past three years, led by massive growth in mobile engagement, but Desktop engagement has not declinedTotal U.S. Internet Usage in Minutes (Billions) by Platform Desktop, Smartphone and Tablet1,159+17%995+83%+16%+1040%543+17%+237%+7%+15%Source: comScore Media Metrix Multi-Platform, December 2013Note: Dec-2010 Mobile is estimated based on earliest observed comScore smartphone engagement data calibrated by number of smartphone users at that time.Note: Tablet Dec-2010 numbers were custom calculated as well,

21 Strong growth in mobile app usage has propelled apps to a majority of digital engagement at 52%, while total mobile activity is at 60%Mobile52%Mobile App40%Desktop

25 Total Sales Volume Lift Index % of Households ReachedDisplay ads get a far higher reach than search. But, synergy gains can be obtained by using display overlaid on a search campaignThe overall number of people reached by display ads is typically much higher than searchAs a result, even though the sales lift among those exposed to a search ad is higher, the total dollar sales gained from display ads is often larger than search due to the smaller lift acting on a larger baseIncremental Impacton Offline Salesper (000) ExposedTotal Sales Volume Lift Index% of Households Reached198+11%Note: 0 equals par in above chart.Source: comScore Ad Effectiveness Solutions

28 Because of inaccuracies associated with cookies, demographic in-target rates are low and can vary significantly across industry verticals% In-Target: Overall* and by Select Advertiser / Product Category** Source: comScore vCE Benchmarks, U.S., Q1 2014Our vCE benchmark for in-target across all campaigns is 44%. This includes campaigns that go beyond the categories listed above to also include other categories as well as studies run directly by publishers and ad networks.As you look across the product categories here, we see quite a large variance from Computer and Technology – with 64% in-target – all the way down to CPG – with 41% in-target This isn’t necessarily because Computer and Technology advertisers are doing a better job of targeting than CPG advertisers. There are two likely reasons why CPG performed slightly under the overall norm.1) First, many of these CPG manufacturers targeted Females the same target commonly used in TV advertising. This target is relatively narrow, making it harder for these CPG campaigns to reach the intended target.2) We also know that many of our CPG clients are layering on additional targeting – beyond just demo targeting. So, they are doing things like retargeting or purchase-based targeting – and might be less concerned with hitting a certain demo group.Many of our CPG clients use first-party data to target coupon downloaders from their site. If a lot of these coupon downloaders are Males, and don’t fall in that Female target, they won’t have a high in-target rate but the client might still deem the performance of the campaign a success.Again, this speak to the fact that you can’t always take these numbers at face value and have to look at them in the context of a campaign’s objective.The Health/Wellness category is another example. It delivers slightly lower than average in-target rates.But Health/Wellness advertisers don’t typically execute a lot of audience-based targeting. They tend to buy ads directly on endemic-content sites. So, in-target delivery benchmarks aren’t the best indicator of success.*The Overall Norm comprises data from more than 200 billion impressions over the course of a 12-month rolling period. This includes campaigns that go beyond the select Advertiser / Product categories listed above to also include additional Advertiser / Product categories as well as studies run directly by publishers and ad networks.**Target audience is categorized based on the primary target selection in vCE, which is self-designated during campaign set-up.***The Health / Wellness category includes campaigns for brands, products and/or services in the following sectors: health associations, health insurance, hospitals, over-the-counter, pharmaceutical, public health and wellness

33 Summary of Key FindingsDigital media materially influences today’s path to purchase, but still a role for traditional mediaThe channel shift to digital commerce continues unabatedDriven by mobile devices, the digital omnivore has arrived, accessing the Internet whenever and wherever he / she wantsDigital advertising proven to lift e-commerce and in-store salesForget the clickMeasure attitudinal and behavioral changesViewability, targeting accuracy, brand safety and NHT are key drivers of impact and ROIMobile advertising does work, driven by high engagement and lower funnel targeting