Over the past decade, the emergence of the digital age has meant that technology has invaded all aspects of our lives — and marketing is no exception. Big data, artificial intelligence, and rapid innovation mean that change is constant, and yet at the same time, we are also experiencing a back-to-basics approach in human-centric thinking.

B2B products and services have a reputation for being boring and hard to understand, and traditional marketing efforts haven’t done much to change this. Now,...

There’s a galactic amount of data being produced on social media, but the ability to categorise it into meaningful information is “near impossible” without Artificial Intelligence (AI). This is the challenge that Crimson Hexagon is taking on, and a brief demo of its abilities at #DMWF by senior sales executive Yugen Moodley shows the “deep insights” platform is doing a scarily good job.

Today’s marketing is fueled by data. But the mass of information at every marketing team’s fingertips brings inherent challenges marketers must overcome. Performing effective market research in the age of data is no easy feat.

With consumer data now considered the fundamental bedrock of digital advertising and minds sharpened by the recent introduction of GDPR, you’d think marketers would have a firm grasp on where responsibility for it sits within their organisations. Wouldn’t you?

In fact, while the majority of marketers consider data use a “very important” aspect of business growth, there seems to be an ongoing conflict when it comes to who should be in charge of it.

Apple has provided details on a number of new privacy features it will be rolling out in order to comply with the incoming GDPR regulations.

CEO Tim Cook said that the company would be implementing the four privacy management tools so that consumers have the ability to obtain a copy of their data, can request a correction of data and deleting or deactivating their account.

The tools will be available on the Apple ID account page in the EU in May, before they are rolled out globally. Cook said that aside from...

You can’t have failed to notice the news surrounding Cambridge Analytica and its pooling of Facebook data. But what is Cambridge Analytica? Why does it exist? How did it apparently ‘breach’ Facebook and gather the data of tens of millions of profiles?

So far, there is no evidence of a data breach per se —no data was taken which was not publicly available. The word breach has been used somewhat liberally; the headlines could be more accurately described as ‘Cambridge Analytica used Facebook...

The UK data market value will hit £1.1 billion ($1.58 billion) in 2018, making it the second largest data market in the world and the biggest in Europe.

The figures come from OnAudience.com, which is part of the Cloud Technologies group who are one of the largest data warehouses in the world, and show a pretty rapid expansion in the UK market. In 2016, the estimated value of the UK data market was £0.7 billion, increasing by 26% to hit £0.9 billion the following year.

For marketers, Gartner’s prediction that 8.4 billion connected things will be in use this year means two things. Firstly, they will have access to a treasure trove of data. Secondly, the omni-channel nature of this data means it’s likely information will be held across multiple isolated platforms, making it hard to find true insight gems.

And with the May 2018 GDPR deadline fast approaching, making such huge volumes of fragmented data manageable — and...