Category Archives: SEO

Businesses, and even consultants, often do more damage than good when it comes to search engine optimisation (SEO). Google's search algorithm is constantly evolving and getting better at what I call "SEO detection", the ability to detect artificial backlinks and attempts to manipulate your...

From frequent changes in search engine algorithms to new social media platforms, the world of search engine optimization (SEO) is in constant flux. For businesses, that means online marketing strategies need to be redesigned more often than ever.
The SEO experts here at the Search...

A few weeks ago Google Analytics launched Content Experiments, a new testing functionality that can be used to create A/B/N tests to optimize campaigns and overall website experience.
Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more...

The web runs on keywords and, yet, most website owners don't know the first thing about how powerful keyword research can be or how to integrate it into their websites.
A keyword or keyword phrase is a word or series of words that...