Experiential Space @ Canary Wharf Station

Jack

Responsiveness Score

General Information

This is a high profile activation or retail space at the entrance of one of London's busiest stations.----------------------------

THE OPPORTUNITY

Canary Wharf is a major business district located in Tower Hamlets, east London. It is one of the United Kingdom's two main financial centres along with the City of London. Around 105,000 people work in Canary Wharf and it is home to the world or European headquarters of numerous major banks including Barclays, Citigroup, Clifford Chance, Credit Suisse, HSBC, J.P. Morgan & KPMG.

Canary Wharf is a London Underground station on the Jubilee line and is in Travelcard Zone 2. Over 40 million people pass through this venue each year making it second busiest on the London Underground outside Central London.

- There are 3.5 million journeys per day undertaken on the LU network- Underground users are 6x more likely to recall adverts- 79% of them have looked up something or purchased a product as a result of advertising on the Underground

AUDIENCE

- London workers earn 53% more than national average per year and 74% of Underground users are ABCYoung - Over 50% of Underground users are aged 18-34- 37% of Underground users are likely to be opinion leaders and conversation catalysts- 55% of Underground users are light TV viewers- Londoners have the highest smart phone ownership in the UK at 88%

SUITABLE USES

The space could be used for a Pop-Up activity in retail or experiential. Similarly the open plan space and high footfall allows brands to use the space as a perfect platform to showcase their assets.

AMENITIES

There is no power on site and a silent diesel generator would need to be brought to site to power your event. 4G wireless internet can be arranged at a fee should this be required.