USA Pavilion Innovation Program

The Urban Pastoral Team just returned from an incredible month in Milan, Italy, showcasing our company at the World Expo. Urban Pastoral was 1 of 10 teams selected to participate in the USA Pavilion's hallmark Innovation Program, "Feeding the Accelerator." The notion of how our planet will sustainably feed 9 Billion people in 2050 is extraordinarily complex. Therefore, the U.S. State Department teamed up with the James Beard Foundation, Microsoft, FedEx, and urban design firm, Atelier Slice, to leverage the forum of the Expo to pinpoint entrepreneurs from around the globe who were tackling this problem from vastly different angels.

At its core, innovation is the intersection of multidisciplinary minds. It creation occurs through friction, and illusory barriers collapse. To capture this notion, Savinien Caracostea, Atelier Slice Partner, and Curator of Feeding the Accelerator directed a film titled, "Mentor Minds," which is a series of short interviews with thought leaders from a wide range of fields discussing creativity, food, architecture, and expression.

Savinien also filmed the entrepreneurs who brought all of these concepts together in the manifestation of their businesses, demonstrating the philosophy behind Feeding the Accelerator.

Our team had the opportunity to engage the conversation around food in the global arena. We collaborated with world renowned chefs, architects, investor, government leaders, and tech innovators to better understand our business model in a multidisciplinary construct.

It was an incredible opportunity to be involved in such an incredible gathering, and the amount of work that went into this Expo was astonishing. However, the work is just beginning, and we are creating a legacy of innovation so that the Expo will not simply be remembered as an event, but a nexus for global change.