Days was losing in other Demos though before then. They were just increasing in the particular 2 demos that advertisers want. That is the reason they could not get any increases is other demos were going down.

I read on another board from a person who has seen the 50 and over demos that Days has been losing in them all year. Men have been back and forth all year. Girls 12-17 have been up and down.

It just took awhile for those 2 Demos to catch up and Days still does better in the 18-34 and Girls 12-17 than it is doing elsewhere.

The older viewers who have proven to be the most loyal viewers over a period of time are the viewers that Days is losing.