Best Practices For Social Media

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Transcript of Best Practices For Social Media

Tips And Recommendations Social Media Best Practices InSocial Media Anatomy Of Perfect Facebook Post Social Media Best Practices View social media as extension of broadcast experience. Build audience. Seek dialogue. Work for you.

Offer value, not just promote.

Use to find sources.

Target networks/audience to advance aims.

Find Facebook/Twitter one-sheet.

Schedule one-on-one consultation. What Is Social Media? Who Is Social Media? Definition: Social media is software (websites/apps) that facilitate the exchange of ideas and information. Huffington Post: "Social media has overtaken porn as the No. 1 activity on the Web" (2011) Pew Study: 66 percent of all Internet users utilize social networking sites. (2012) WPR.org's Referral Traffic is 14.4 percentFacebook: 7 percentNo Twitter in ranking Average of 3 minutes per month Average of 89 minutes per month Average of almost 7 hours per month All stats circa 2012 Average of 36 minutes per month Average of 13 minutes per month Average of 1 minute, 30 seconds per month Aggregation of social media content and streams. Ideal for live coverage. Mini-updates of content delivered in "tweet" form. Photo sharing and photo manipulation Posting and "repinning" of images and arrangement on boards Wisconsin Vote.org's Referral Traffic is 7 percentFacebook is 10.6 percent TTBOOK.org's Referral Traffic is 33 percentFacebook: 19 percentTwitter was ranked 77th on listReddit was higher than Twitter Current Results Our Strategy: A Facebook, Twitter Focus WPR's News Site's Referral Traffic is 68.6 percentFacebook: 9.6 percentNo Twitter in ranking Content sharing. Consisting of text, photos, video, audio, URLs. Extension of social experience. Important center of "link economy" Where Are People? Where Are People? EMarketer predicts there will be 1.43 billion social users in 2012 -- a 19.2 percent increase since 2011. A smaller, particular demographic. 16 percent of online adults use Twitter. 8 percent do so on a typical day. (Pew 2012)

More than 140 million users with 340 million tweets per day, but only has 24 million active users (eMarketer)

Tone should be different than Facebook. This audience is more tech-savvy, fast-paced. Wittiness reigns.

Offer content. Not just promotion

Twitter is ideal to break news, solicit responses.

All posting should have link, hashtag.

A clearinghouse for info about a subject. Not just your content. Goals: Focus of social media efforts are to distribute content best suited to the network's audience, build engagement with content, galvanize an audience and lure them to where we want them to be (websites, apps, etc). Social media is a tool -- one of many -- but a powerful one for sites that need to break into the digital ecosystem. What Is Social Media? Target: Legacy news sites have referrals of 10-20 percent of traffic. How To Succeed Where Do I Start?

Retweets, follower growth is the effect of a successful strategy. Thank You Closing Thoughts Facebook's Strategy What's Behind The Strategy Why Is Facebook Important? Who Is Facebook? Twitter Instagram Other Networks Pinterest Anatomy Of Perfect Tweet When Should I Post? What Should I Post? What Is My Goal? Gain Friends? Retweets? Which is the best time of day to post something on Facebook?

Depends on goal/project. 7 a.m., 5 p.m. and 10 p.m. are the highest, high-traffic times when most people in your time zone will see what you’re posting.

When to tweet?

Depends on goal. Real time. But also between 4 p.m. and 5 p.m. Noon Eastern time is lunch hour and coincides with when West Coast is arriving and Europeans are about to leave work How Often Should I Post/Tweet? What Should Go On Facebook?

Remember that you're the wolf in sheep's clothing. This is a social space and your pitching something. Frame the posting correctly.

Posts between 100 and 250 characters are 60 percent more likely to be "liked," shared and commented on. By posting a single photo or a short update, might receive a staggering 94 percent higher engagement than text.

Write a great headline. Optimize post to suit your end.

What Should Go On Twitter

Keep it fun. Pose questions to solicit response. As with Facebook, be careful with too much promotion. Phrasing is key. Facebook?

Depends. News has a faster tempo, finite shelf life and followers have an expectation of greater frequency. A talk program, music or promotional effort have different needs. One to three posts a day for slower pace content is ideal, more for others. Experimentation. Examine the goal.

Twitter?

Depends. The fast pace of Twitter makes it ideal for breaking news and providing nuggets of information. Headlines of information. Live coverage of an event. A question for a guest asked in real time. Tips

Keep posts brief, to the point. Engagement is the primary goal. Seek opinions. Pose simple questions. Try fill-in-the-blank. Solicit short responses. Use the term "like."

Remember this is "social" so a sense of looseness and fun has to permeate postings. Talk with users, not at them. In terms of tone, wit is as welcome as wisdom. Tips