internet marketing consultant

email marketing

I purchased a digital gift card from Amazon when I noticed something in the confirmation email that I haven’t noticed before:

Google Plus photos appearing like an ad in the Gmail sidebar. Woah!

Photos synched from the emailer’s Google Plus profile and displayed in the Gmail sidebar was not a new concept to me. I’ve seen emails from circled contacts containing their recent photos, such as my bandmate Jerry posting a photo of that crazy composition “Pictures at an Exhibition”:

My bandmate Jerry has sent over an email – since he’s in my circles, I can see his latest Google Plus photo from rehearsal.

But I haven’t seen this from a brand in my sidebar before… and leveraged in a way that makes it look like a free ad!

Clicking on Amazon’s photo of the baby seat in the first image above sent me to the photo they shared on their Google Plus page. The text is, of course, taken from the description of the image.

Hold yer horses: there are a few caveats

This is where I ran to Twitter and shouted from the mountaintop: “START UPDATING YOUR GOOGLE PLUS PHOTOS SO YOU CAN TAKE ADVANTAGE OF THIS FREE BRANDING OPPORTUNITY!” And then, of course, we learn it’s not so simple.

– It’s not limited to photos – it also shows posts!
– This only works with brand / business Google Plus pages, not individual profiles.
– You must send at least 1,000 emails per week to qualify.
– Organizations first need to follow a few steps to activate sidebar updates in Gmail.

Still – it’s a free way to connect with your audience through the most-used communication channel (email) on one of the most-used free email platforms (Gmail). They will see your brand’s logo, Google+ page link, and any recent activity that includes updates as well as photos.

Pretty sweet, right? There are just a few hoops you have to jump through first.

How to get your business’s Google Plus content in the Gmail sidebar

Ready to get authenticated? There’s only two steps – but remember that to use the Gmail sidebar feature, you need to send at least 1,000 emails from your domain to qualify.

But even if you’re not sending 1,000 emails per week or using a Google+ pages account, still expect to see your content pop up on emails to contacts who have circled you. (And another great reason to keep building your Google+ following!)

Lauren Hall-Stigerts is an Internet marketing consultant who helps companies get noticed through content marketing, social media, email marketing, and influencer marketing. Her portfolio includes digital companies such as Big Fish Games and Salesforce. Among her accomplishments, Lauren helped indie game developer Cyan Inc. raise $1.3 million for their next release.