There's an opportunity for travel brands to influence consumers who like to post pictures from their vacations and research potential travel plans on social media

Social media has provided many opportunities for businesses in all categories. Customer service, marketing, and customer engagement have all emerged as useful tools for achieving your business goals. Social media can also have unintended benefits, as more users share on specific topics. According to an infographic from Internet Marketing Inc, travel companies can benefit a lot from this specific sharing.

Facebook is one of the prime destinations for sharing life events and travel related content. 52 percent of users surveyed said their friend’s photos inspired travel plans, and 76 percent post their vacation photos to social networks.

During vacation research, 55 percent of those surveyed liked pages relating to the trip they were planning. This is a very important touch-point for travel brands, as social media is an important research tool for vacationers. If a brand is able to present itself to a vacationer then it could influence those 33 percent that change hotels, or the 7 percent that change their destination.

Brands can also influence potential customers as they research their potential vacations. Humorous posts nudging readers toward taking vacations, posting breathtaking images, interacting with consumers who reach out, and creating brand advocates are all great ways to engage users and potentially push them toward your brand.

Leveraging the power of the types of content users choose to share on certain networks can give your business model a major leg up. Engaging with those consumers who are excited about the services you provide should always be the aim of your social media activity.