সোমবার, ১৩ মে, ২০১৩

Effective SEO Strategies 2013

Welcoming the New Year with effective SEO

We
are the brink of a glorious New Year and it’s high time to plan the SEO
for the future. 2012 has been a revolutionary period for the SEO
strategies with the introduction of algorithm updates such as the
Penguin, EMD and the updated versions of Google Panda. You have several
factors to consider, when you are planning SEO packages for 2013. Here
are a few tips to plan an effective SEO package that would get your
website a solid boost to enter into 2013.

The SEO Package would include:- Onpage SEO analysis and implementation.- Clean up your backlink profile using the Google Disavow tool.- Build some quality backlinks to compensate the links that you disavow using the tool- The 2013 SEO list preparation.- Domination plans for Pinterest and other new trending social media sites.

First things first – Check and make sure that your Onpage SEO is perfect

It’s
time to dig back the onpage SEO checklist and start analyzing your
website. Throughout 2012, you would have added content, changed the
navigation, added media such as videos, integrated social plugins and
implemented new page within your website. All these would contribute to
changes in the Onpage SEO factors of your website. For example, your
website’s Google page speed score may have gone down because of the new
media additions or use of third-party scripts. Or you might have missed
to optimize the META details in the new pages that you have added. You
may also have broken navigation links.

When
your website enters 2013, it should have a clean bill for onpage SEO
optimization. Prepare a checklist and make sure that all the onpage SEO India factors are perfect so that your website gets a strong base for promotion throughout 2013.

Cleaning up the backlink profile

You all know how important it is to clean up your website’s backlink profile. Thankfully, the process is now

simple with the availability of the Disavow tool in Google

webmaster
tools. Download the list of linking domains from Google webmaster tools
and do a detailed analysis. Once you have filtered the bad links,
create the excel sheet for link removal. Make sure that the list
contains only the links that you want to remove from Google’s index.
Once you have the list, just upload it to Google webmaster tools and
process the removal request. You cannot access Google disavow tool
directly from webmaster tools right now. You can access the tool here www.google.com/webmasters/tools/disavow-links-main.

Compensate the links you removed with good ones

Always
remember that Google still value top quality organic links and in fact
number of quality links from relevant sites is still a search engine
ranking factor. When you have processed a bad link removal request using
Google webmaster tools, once the process starts, you would be losing
the backlink count to your website. In order to compensate the loss, you
can start building new unique natural links from the plethora of new
and relevant sites emerged today.

The 2013 SEO List preparation

Successful
SEO is mostly dependent on where you mark your website’s presence. You
would be well aware of the fact that many websites that provided great
SEO value have been beaten to death by the Google algorithm updates.
Building links on sites flagged by Google could certainly damage the
search engine rankings. So it is very much important to clear up all
your SEO lists. 2013 would demand more importance to quality than
quantity. So, concentrate more on building SEO lists by giving
importance to the following factors:- Say no to sites and directories on the same IP network-
Directories with a manual review process are loved by the search
engines. It is true that it is a tough task to get your link published
in such directories but those links are highly valuable.- Ignore the sites whose domains and theme sound selling links or look like spots created just to offer backlinks.-
See the directory’s or website’s Google index status. Building links on
sites that are not indexed by Google is not a wise strategy.- Get
as many relevant sites as possible into your SEO list. The relevancy can
apply to your business location, business type, niche or the target
audience.

Enter into all the new social networks and start dominating

Social
media has changed a lot during 2012 as well. The introduction and
rising popularity of social networks such as Pinterest and their impact
in SEO is demanding your website’s presence and domination during 2013.
In an article earlier this week, I had explained how Pinterest marketing
is gonna be the center of attraction the New Year. With Google loving
naturally gained social media links, it is high time to market your
website’s presence in new social networks including Pinterest.

So,
when planning the SEO packages for 2013, strategize one based around
all the above mentioned elements and factors. Let’s welcome the New Year
with a solid SEO plan!