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Yoplait launches US frozen yogurt range

Yoplait is making its debut in the freezer aisle through the launch of its new Yoplait Original and Greek Frozen Yogurt range in the US.

The products, which come in pint tubs and bar, are available across the US in October 2012 in a variety of flavours.

Yoplait-brand yogurt owner General Mills has licensed Iowa-based Well Enterprises to manufacture the frozen yogurt products in the US.

“Yoplait frozen yogurt is a refreshing and rewarding way to feel good about the nutrition of yogurt with a new smooth and creamy ice cream-like experience,” said Wells Enterprises marketing manager Jill Feuerhelm. “We’ve taken the most popular flavours and transformed them into frozen yogurt.”

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