It appears that eBay is feeling the heat from competitors Amazon.com. Amazon has racked up a huge number of buyers and sellers thanks in part to the company's successful Prime service. EBay is still the most popular online auction site out there, but over the years has raised a significant amount of ire from sellers over their high fees and practices at both its auction site and its PayPal payment portal.

As a result, eBay has announced that it's lowering its fees for sellers by simplifying its final value fees with a percentage fee levied on each item sold that varies depending on product category. As it stands now these final value fees are a percentage of the items selling price. The online auction giant has also announced that some of its listing fees will also be eliminated with most changes taking effect on April 16.

"For most of our sellers the complexity of our fees were keeping them from being on eBay and preventing them from having full transparency into their profitability from selling on eBay," said Michael Jones, vice president of merchant development.

Sellers who list fewer than 12,250 items during any given month will see lower fees according to ChannelAdvisor CEO Scot Wingo.

Under eBay's new plans, sellers will get 50 free item listings per month and if the item sells, eBay will take 10% of the sale price, which still seems rather high. High-volume sellers will see new final value fees that range from 4% to 9% depending on the product category.

Maybe i missed it but just saying ebay is charging 10% final value fee has to be wrong...ebay's current fee is 9% on auctions, and buy it now varies depending on item, and value

So is it a blanket 10%, or is the article info incomplete?

Because the only way a blanket 10% fee on all sales is "caving to competition" and "good for the seller" is if it is 10% on the first $50 of buy it now items in the Books, Movies, DVDs, Video Games category or the first $50 of the buy it now items in the All Other Categories category

The other two buy it now categories' first $50 is 10% or less already, and any sale that is over $50 has the next $.01 to $950.00 charged only 5-8%...and after that chunk if the sale is over $1000 the remainder of the value of the sale is charged 2%

if it really is a blanket 10% this is just another way for ebay to make more money, not attract more customers