Partners: Debut Ratings

Last night, sandwiched between the season premieres of How I Met Your Mother and 2 Broke Girls, Partners registered a 2.4 rating in the 18-49 demographic with 6.5 million total viewers.

This was a solid sampling for the show but a disappointment when you consider that its lead-in brought a 3.4 demo rating and its lead-out drew a 3.7 rating. Clearly, a large segment of the demo were avoiding Partners.

Compared to the year-ago performance of How I Met Your Mother in the same timeslot, the network was down by 34% in the demo (vs a 5.2 rating) and down by 47% in viewership (vs 12.22 million).

On another network, Partners’ premiere ratings could be seen as positive. On CBS, it’s a whole other story. Unless the numbers improve, it doesn’t look like Partners has much of a future.