Lyris Connections Blog

Category: Industry Trends and News

Was it night-time skiing? Or partaking of certain vision-enhancing activities that happen to be legal in Colorado? No! That’s not what’s keeping publishers up at night – it’s the top business challenges that they grapple with, and that the executives attending last week’s Digiday Publishers Summit 2015 in Vail, Colorado almost unanimously lamented: Monetizing mobile

Back in the good old days, the proverbial shopkeeper is said to have known her customers directly and was able to address them as individuals while engaging in sales conversations and chit-chat that best fit each individual’s interests. But in reality, for any sized business except a corner store in a tiny village, a typical

This article originally appeared on Marketing Land on October 22, 2014 I’ve been receiving a lot of emails from startups recently and notice they are surprisingly good at email design. So, let’s take a look at the anatomy of a startup email design, because every business — no matter how long it’s been around

This article originally appeared on Adotas on February 23, 2015 To misquote Mark Twain, “The reports of the death of music have been greatly exaggerated.” For 20 years – long before the iPod came along – there has been a meme circulating on the Internet that ‘music is dead’. Yet music is not just surviving – it

Creating a prominent call-to-action (CTA) for signing up email subscribers on your Facebook page has just become a whole lot easier. With the release of Facebook’s call-to-action buttons you now get a prominent sign-up button on your page with just a few clicks, as shown at the bottom in this example: Let’s leave the conversation