Animated Videos/Explainer Videos

When done correctly, an animated video can be used as a great marketing tool to explain, simplify, or even dumb down some challenging (or) ideas.

Sometimes those come in the form of the explainer video. These are short/animated explanations of your brand’s overall set of goals and/or mission. According to an article on Unbounce (about the potential rich value of the explainer video), because of shortened attention spans online, it’s good for brands to be forced to compress their product offerings “into 60 to 120 seconds and 150 to 300 words. This exercise requires businesses to find the best way to clearly and quickly convey the benefit of their product or service. Video scripts limit the number of words, requiring more to be said with less text.”