At a time when we’re told that work-life balance is the great mirage; at a time when women are still punching the clock on the “second shift”; at a time when kickass young women are still stuck trying to decide how and where they fit into the world of work …

At a time when there is so much unfinished business for feminists to attend to? We get this?

This, according to NPR, Reuters and others, being Hollywood’s new vision of “Do me” feminism: A 30 minute HBO comedy, starring Diane Keaton as “a feminist icon who decides to reignite the movement by starting a sexually explicit magazine for women.”

Don’t get me wrong. I get it. Good for the goose, good for the gander. (Although it does kind of smack of the way Hollywood frames First Amendment fights in terms of Larry Flynt. Oops. Did I bring that up again?) We all love Diane Keaton. The show should be gloriously funny, especially on HBO. And I’m sure I’ll watch it.

But please don’t call it feminism. Or use it to imply we’ve come a long way, baby.

Jezebel.com was among the many who reported on the upcoming show as the greatest thing for women since the Equal Rights Amendment (Oh wait. Still haven’t passed it.) But, like NPR, Reuters and Salon.com’s Broadsheet, Jezebel used a money quote that revives a couple of 1970’s stereotypes that, in the long run, may have stalled the momentum — even though the generalizations only applied to a handful of women:

Perhaps HBO is trying to do penance for or regain female viewers lost after Sex And The City went off the air? In any case, Marti Noxon [the show’s producer] says she’s wanted to do a show that touches on feminism for a while; she was 12 when her mom came out as a radical feminist lesbian and had to juggle her mom’s beliefs with her own interests: “I wanted to be a gal, I was very interested in men, and I wanted to shave my legs,” Noxon says. The concept of the Diane Keaton project — an older lady working at a porn mag — sounds awesome. As long as they don’t call it Hot Flash.

Stereotype number one, in case you didn’t notice: Back in the day, only lesbians had street cred as feminists. Stereotype number two: you can’t fight for women’s rights if you happen to wear a skirt — or like boys, for that matter. Didn’t we get over that, long ago? Feministing.com, in fact, just referenced a new study that exploded the myth that feminists are man-haters. The study found that “contrary to popular belief, feminists reported lower levels of hostility toward men than did nonfeminists.”

Salon.com’s Broadsheet was a bit more circumspect in its report, pondering whether “the series will amount to f*ck-me feminism or lightweight “lifestyle” activism. But maybe, just maybe, the show will bravely explore those competing influences of feminism and mainstream sexual culture.”

But still. Aren’t we leaving something out?

A few years back, I did a story on a houseful of edgy, independent young women about to graduate from college who refused to call themselves feminists. I asked them why:

It’s a spectrum issue, they said first. They’d be more likely to call themselves feminists if they could explain where on the scale they fell. What they don’t want is to stick to the label, all or nothing. “I don’t want to be – I’m a feminist, but… ” said Tessa. “I think a lot of people perceive feminists as being so hard-core – men-haters, almost masculine.”

They said they’ve never experienced gender discrimination. They’ve never been in a class where they were dismissed because of gender, never been told they couldn’t do something – or had to do something – because of their sex. Never – yet – faced discrimination on the job. Battles fought, battles won, they said. Old news.

“I’ve grown up and had every opportunity,” said Kate, who conceded that without the benefit of privilege this might have been a different conversation.

“Therefore, it’s hard to identify with the word feminist because, for me, it’s the norm. Now it seems radical to say feminist. It’s hard to get passionate about a cause when you haven’t faced the consequences of what you’re fighting for.”

Later, we talked about patriarchy and the need to change institutions. One woman wondered if such change wouldn’t require some sort of movement. But, another one said, “you have to be oppressed to have a movement. And we’re slowly working forward.”

Really? With all the work still left to do? Instead we’ve got Hollywood portraying feminism’s last frontier as owning our own porn. And we’re supposed to cheer.