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INSIGHT

We take care of your every need. Consumer research is the foundation of NIID’s product engineering. We try to make the collected data digitalized and visualized to help to determine the most effective design.

DESIGN

The NIID team have an aptitude for drawing inspirations from different fields, like fine arts, crafts, architecture and etc., which makes our designs such distinguished from like products.

FUNCTION

Through more interactive consumer insight, we make precise analysis on people’s demands and habits, upon which a more user-friendly functional design comes up.

Advanced Efficient Carrying Solution

Storage is never the only standard considered in NIID’s design, what matters more is how it’s carried. With feedbacks from more than 3000 users, the impulse of creating a perfect backpack drove us to design a more advanced version of FINO Sling Bag. It’s more capable, more efficient and know you better..

ANTI-THEFT & INVISIBLE

Carry FINO on your left side or right side, it is the most secure position when people carry a bag with them. There is no way to access your items on the backside. The FINO Sling Bag becomes totally invisible when hidden by a coat.

ULTRA-LIGHT WEIGHT

You can barely feel the bag with a net weight of only 270g.

QUICK-RELEASE BUCKLE

Three steps to easily release the buckle and take FINO off with your coat on.