Tractor Supply has used Revionics
Price Optimization for regular price management and optimization
over the past three years to drive regionalized, shopper-centric
everyday value pricing. Deploying Revionics
Markdown Optimization will enable Tractor Supply to localize
markdowns to profitablyadjust in-season and at the end-of-season to
customer preferences and inventory levels.

"Use of Revionics' solution has improved our ability to offer the right
price at the right time to our customers while maintaining our
profitability and competitive position," stated Alex Stanton, Senior
Vice President of Supply Chain for Tractor Supply. "By leveraging both
price and markdown optimization software, we will continue to deliver
value to our customers while enhancing our ability to match our price
and markdown strategies to customer demand."

"We are pleased to continue our partnership with Tractor Supply
Company," said Marc
Hafner, Revionics President and CEO. "Their decision to renew and
expand their license, reaffirms the strong, positive impact that our
solutions have had on their business and we look forward to building
upon this success with the addition of our markdown optimization
solution."

As of September 28, 2013, Tractor
Supply Company operated 1,245 stores in 47 states. The Company's
stores are focused on supplying the lifestyle needs of recreational
farmers and ranchers. The Company also serves the maintenance needs of
those who enjoy the rural lifestyle, as well as tradesmen and small
businesses. Stores are located in towns outlying major metropolitan
markets and in rural communities. The Company offers the following
comprehensive selection of merchandise: (1) equine, pet and small animal
products, including items necessary for their health, care, growth and
containment; (2) hardware, truck, towing and tool products; (3) seasonal
products, including lawn and garden items, power equipment, gifts and
toys; (4) maintenance products for agricultural and rural use; and
(5) work/recreational clothing and footwear.