Mahendra Singh Dhoni and Preita Zinta have been signed up to endorse Emami’s brand of edible oils that will be launched on February 19. The celebrities have been signed up for a period of up to three years. Emami's edible oils range will include soya, mustard rice bran, palm and sunflower.

Last year Emami had started work to foray into the edible oils segment with an aim of clocking sales of up to Rs 200 crore by the next fiscal from the branded segment.