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Javo Names Marketing Director

August 10/Chicago/Press Release -- Javo Beverage Co., Inc. appointed Christine Simms to director of marketing. Simms had been employed by the Sara Lee Corp. since 1991, most recently as the senior customer manager for restaurants.

Simms began her career at Superior Coffee in 1991, where she held several positions of increasing responsibility including divisional marketing manager for the Midwest, the company’s largest region. She was then named marketing manager for the route channel for this Sara Lee division, where she supported the company’s 135 routes.

Moving over to foodservice in 2004, Simms developed solution-based beverage programs for new and existing accounts. She was promoted to senior manager, customer beverage innovation, in 2005, responsible for developing a beverage platform for national accounts.

“Christine’s extensive background in foodservice beverages encompasses all the marketing channels we serve. The depth and breadth of her experience will enable us to fine tune our strategies to better serve existing customers and to attract new ones,” said Dennis Riley, president and chief executive officer in a prepared statement.

Simms has her MBA in marketing management from Lake Forest Graduate School of Management, Lake Forest, Ill., and her undergraduate degree from Drake University in Des Moines, Ia. She resides in Chicago.

Events

CPX20: Cannabis Products Exchange is a unique new event spotlighting the latest in the development and production of legal cannabis edibles and beverages. This interactive two-day conference is designed to inform and inspire the ideation, innovation, research and development, manufacturing, packaging, distribution, and consumer safety of legal cannabis edibles and beverages.

Products

Check out the May 2020 issue of Prepared Foods, featuring our cover story on sweetener blends and sugar reduction, the increasing reliance on natural gums and fibers, new fruit and vegetable offerings, and much more.