the tiff brand

// tiff blogs (share latest tiff news via: ), and emerges as a new beast in 09. They also move into their new home finally. Here are some words from the horse’s mouth and film fest CEO, Piers Handling. “TIFF is our new identity. TIFF now means more than just the Toronto International Film Festival. TIFF will serve as the master brand and showcases all that we do year round – it will allow us to create one story, one voice and one identity. None of our great programming is going away – all of the initiatives and programming that we love and enjoy will continue to exist. The new branding process focuses on how we organize our activities throughout the year.”

“What is now a hole in the ground will over the next few years become the world’s pre-eminent destination dedicated to the culture of the moving image. The northwest corner of King and John will be transformed – paralleling our organization’s mission to transform the way people see the world.”