JOMI is a character based clothing label established in London. The clothes are bright, cheery, and packed with personality, and designed for wee ones ages 0-6 years.
It all started back in the ‘80s when Gabriella’s mother would draw fun little characters and print them onto her daughters’ t-shirts just for fun.
Fast forward a few decades and JOMI http://jomilondon.com/ was born. The family decided to share their memories by reviving those characters from childhood with pops of neon and making them available to little ones everywhere.