01 May 2012

Clothing retail has accelerated in the quarter

The clothing retailer chains began the year between ups and downs, but the perspective is, with the calendar currently strengthened because of the new season and the Mother's Day, that the first half shows more positive results compared to the same period last year.

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By betting in the model of franchises and products that service the male, female and children public, the chain Hering celebrates increase of 36.7% in the quarter in its net profit, reaching the amount of R$ 70.2 million compared to same period in 2011.

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Even with the higher profit, the chain owner of Hering, Hering Kids, Dzarm and PUC saw its sales decrease in the period due to weather and the market in recovery.