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Cheezburger has just released a new tool which lets you create memes from your Facebook photos. Why? Because reasons.

As you’d expect from a company named “Cheezburger, Inc,” this tool is about as serious as Pee-wee on Twitter. That in mind, there’s still an interesting social aspect involved, as memes normally only revolve around specific image macros (like Bad Luck Brian).

The jokes you’re bound to make using pictures of friends likely won’t spread virally, but they’ll mean something special to your group. In the end, Cheezburger wants to make meme’ing part of everyone’s daily life.