Archives for
October 2011

Chris Moody leads the marketing efforts for Phonebooth.com, a leading small business phone systems provider built by smart software guys. He frequently guest lectures at local universities, discussing social media and new marketing methods. You are a...

The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including social media management tools. When Facebook became a big deal a couple...

The Washington Post has launched a free app for Android, offering news, photo galleries and photo essays, blogs, traffic and weather info. The app's dashboard offers quick access to the various parts of the app. Users can search through the article d...

Wall Street analysts are already predicting record first day sales for Apple's iPhone 5. Apple will unveil the follow-up to the iPhone 4, the iPhone 5 (or perhaps, the rumored iPhone 4S), at an event in Cupertino on Tuesday. Demand and anticipation f...

Each day, Mashable highlights one noteworthy YouTube video. Check out all our viral video picks. The Internet's fascination with David Hasselhoff continues this week with this odd ad for Air New Zealand that features the Hoff doing just what the titl...

Facebook and Google get compared a lot these days, but with its new advertising strategy, Facebook is adapting Google’s ad strategy to its social media. Improving advertising on the popular social network is not a new or particularly innovative idea....

The Estee Lauder Company's 19-year-old Breast Cancer Awareness Campaign is getting a social media makeover this October. The new Shine a Light on Breast Cancer campaign includes the launch of a new Facebook app, website, and YouTube and Tumblr integr...

Hulu users who don't like the ads they're seeing will be able to find ones they might prefer, thanks to a new program called Ad Swap. Hulu Ad Swap works like this: When you see an ad you don't like, you can click on a number of ad choices, which have...

Sure, there’s a tiny chance Apple will not unveil the iPhone 5 at tomorrow’s Cupertino launch event, but it’s highly unlikely Apple would invite the press to its campus for a relatively insignificant upgrade like an iPhone 4S. Apple’s going to roll o...

Zynga's new Mafia Wars 2 makes the hotly anticipated game more social by including Facebook shout-outs and contains more mature themes than its predecessor. Zynga, the studio behind immensely popular games including FarmVille, Empires & Allies and th...

The once beloved Napster may have reached the end of the line, after a 12-year-long roller coaster ride that included legal woes and social reinvention. Music subscription service Rhapsody has signed an agreement to acquire Napster from parent compan...

Anyone looking to browse the web on their Kindle Touch should find a different device. Amazon's popular new ereader has essentially killed 3G web browsing as revealed in a sneaky post on Amazon's Customer Service forums. In the post, the Amazon Kindl...

A sample Circulars ad for Macy's. Google is testing a new kind of ad unit called "Circulars," designed to mimic the full-page inserts traditionally found in newspapers. These large-format ads act like destination sites, where users can explore specia...

While the tech world holds its collective breath for the Tuesday iPhone announcement from Cupertino, some unscrupulous hackers are taking advantage of the fact that we don't know exactly what the new phone looks like yet -- with a fake email, suppose...

A recent photograph in The New York Times -- for a story about cooking with chicken skin -- has spawned the latest popular parody account on Twitter: @NYTchicken a.k.a. "Sexy Chicken." After The Times published "Chicken’s Attraction Is Truly Skin Dee...

After six years and 340 episodes, weekly online video show Diggnation is coming to an end, parent company Revision3 has announced. Featuring Kevin Rose and Alex Albrecht, Diggnation pairs the top tech stories from Digg with copious amounts of alcohol...

The future of Sprint now depends on the iPhone. The nation's third-largest wireless carrier has reportedly agreed to purchase $20 billion in iPhones, regardless of whether it can find customers that will buy them. The deal requires Sprint to purchase...

Napster co-founder and former Facebook president Sean Parker is appearing in our newsfeeds with increasing frequency these days. First, there was the Forbes cover. Then there were the Facebook ads asking users to "Like" Sean Parker on Facebook, which...

Can a compelling advertisement be as powerful as a remarkable idea? TED believes so. For the second year running, the idea-spreading non-profit is seeking the top 10 most fascinating advertisements worth spreading. TED launched the "Ads Worth Spreadi...

Apple will unveil a new iPhone on Tuesday; that much is a certainty. What remains unclear, even at this late stage, is whether Tim Cook will announce an iPhone 5, an iPhone 4S -- or both. We believe the new iPhone will contain the super-fast Apple A5...

Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Inc. Connect with her on Twitter @erinever. There are two ways to conquer web marketing: good content and even better relationships. ...

Pretty much anyone -- man, woman or child -- has at some point received an email telling them they weren't sufficiently endowed. This is spam, and it sucks. Spam is one of the Internet constants that comes with being a digital citizen, but it extends...

Former Secretary of State Condoleezza Rice has contributed opinion pieces to The Washington Post, The Wall Street Journal and The New York Times. Now you'll find her in a less established forum, defending a recent op-ed on a brand new online debate p...

While not as sexy as politician elbow jabbing, the race to develop winning political platforms for the 2012 U.S. election cycle is a hot contest among strategists and programmers. Following its win in 2008, Blue State Digital is the shop to beat. The...

Let me start off by saying this: Your phone is not suddenly going to gain sentience and become Skynet. However, your phone is about to become a whole lot smarter, thanks to Apple and its new artificial intelligence Assistant. The hype surrounding Tue...

In a scant few hours now, we'll dive into chapter five in one of the most compelling stories of our digital-dominated era: The Life And Times of the iPhone. So for those of you who haven't been paying attention, and even those of you who have (hands ...

The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Name: Wheelz Quick Pitch: Wheelz is a campus ...

After a recent report indicated that HTC's suite of logging tools leave the door wide open to malicious hackers, who could use the vulnerabilities in the software to gather users' personal data, HTC admitted that the problem is real. "In our ongoing ...

Ecommerce sites do a pretty good job of showing how apparel fits models. But for most of us, this isn't much of a hint about how a piece of clothing would look on our own bodies -- or what size we should buy. A startup called True Fit is launching a ...

Welcome to this morning's edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. We’re keeping our eyes on four particular stories of interest today. Apple to Announce iPhone Lineup Apple is ho...

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