Available now from the Xbox One App Marketplace, the LOVEFiLM Instant app features all of the service's most popular features including 1080P high definition streaming, Dolby Digital Plus (5.1) surround sound, the Watchlist - allowing members to organise the film and TV shows they want to watch at a later date - and Whispersync technology to make pause and resume viewing on another device easier than ever before.

The app also supports a variety of new Xbox One features. 'Snap' and 'fill' modes allow members to view content from a side panel on the screen while navigating other menus, games or apps in the main window.

LOVEFiLM on Xbox One

Achievements and Challenges are also supported with members able to earn badges by fulfilling actions such as adding titles to their WatchList or watching new releases.

The Xbox One's Kinect motion sensor also enhances the viewing experience by allowing easier navigation around the LOVEFiLM Instant catalogue. Users can browse, select and move through content with the wave of a hand, while voice commands are also supported.

LOVEFiLM on Xbox One

Simon Morris, Chief Marketing Office, at LOVEFiLM said: "The next generation of videogame consoles is a fantastically exciting prospect for LOVEFiLM members in the UK, as accessing and discovering quality content will be easier and even more intuitive than ever before."