That means 3 billion concertgoers, streetwear enthusiasts, university applicants, and taxpayers have gone through one of the online queues set up by Queue-it’s customers in the ticketing, ecommerce, education, and public sectors.

In 2010, co-foundersNiels Henrik Sodemann, Camilla Ley Valentin and Martin Pronk saw a gap in the increasingly-digital world. All websites and apps have traffic thresholds. But unlike in the physical world, there was no online equivalent to forming an orderly line. So, the three co-founded Queue-it, a virtual waiting room platform that prevents website or app downtime due to traffic peaks.

“This milestone shows how far we’ve come as a company. Eight years and 3 billion users later, here we are. We’re really thrilled with such growth,” says Co-founder and CEO Niels Henrik Sodemann. “We’re very proud of the value Queue-it has provided to our customers, and the fairness and transparency our virtual waiting room has brought to the end-user experience overall,” he adds.

With unresponsive websites, some end-users haphazardly get through to lagging websites or apps, while others don’t.

Queue-it’s virtual waiting room, on the other hand, offloads excess end-users to a customizable queue page, and returns them in a first-come, first-served order. End-users can see their place in line, estimated wait time, and any messages from the website or app administrators. The transparent first-in, first-out system is the most equitable way to process high-traffic events.

Queue-it’s solution also ensures the humanity of queuing by banishing the bots. “It should be people, not bots, who get the coveted concert tickets or the stylish new sneakers” says Co-founder and CCO Camilla Ley Valentin. By deploying Queue-it’s built-in fraud protection, Dutch streetwear retailer Patta was able to flag 80% of those in line as malicious bots.

“With busy Black Friday ecommerce sales just around the corner, we’re already gearing up for our four-billionth end-user, which we expect to surpass this year as well.” says Ley Valentin.