We all make mistakes in life, there’s no denying that. I’m not perfect and have been known to drop a few clangers from time to time. Sometimes we’re in too much of a rush to bother checking our work and that’s when the simplest of mistakes fall through the proverbial crack, potentially having a catastrophic impact that either completely changes…

Have you been asked to write copy for a brochure but don’t know where to start? Do you know how to move an “interested” prospect into a “ready-to-purchase” customer? What information should you put on your brochure and how long should it be? And should you even bother to produce one when you have a website? Writing, designing and printing…

Learning how to write a catchy headline is an important part of any writing process. A well written, catchy headline acts as an attention grabbing “hook” that engages with your reader and encourages them to read on… And writing catchy headlines isn’t just appropriate for brochures designed to sell a product or service – it is relevant for all your…

English can be a very confusing language, even for the native speaker but it must be equally confusing for those learning English as a foreign language. Words spelt the same but with different meanings, words that sound the same but have different spellings and meanings…it’s easy to see why it can be so confusing! Understanding what is a homonym, homophone and…

Being asked to write a feature article is a great opportunity to showcase your research and writing skills and allows you to demonstrate your knowledge and expertise on a topic or issue that informs, educates, persuades or simply entertains your readers. Most of my feature article writing experience has been for IHS Jane’s Airport Review, a niche publication aimed at…

Compiling a copywriting quote can be a time consuming experience but one that is important to get right, for both the client and the copywriter. Quoting for copywriting jobs, whether it’s a DL flyer or 10 page website is not always a straight forward exercise and the more complex the job, the longer it takes to write the quote. Sometimes…

I recently did some copywriting work at a major publishing house in the city. It was a last minute job but I had no looming deadlines that week so it was a good fit AND a great opportunity to get out of the home office and be amongst REAL people, not the furry four legged variety that squat on my desk….

A feature article I wrote for IHS Jane’s Airport Review was published online last week. Before embarking on this 3000-word project, I spent time researching the areas my piece needed to cover. Part of the research time involved forming the right questions which is a crucial part of any writing, including feature articles, and an important process to go through…

Today I’m wearing an Adidas t-shirt with the words “”How’s Second Taste” on the front. Adidas’s intention for the wearer of said beautiful pink t-shirt and passers-by admiring it is to read “How’s” as “How Does”. Only problem is that “How’s” is not an accepted abbreviation for “How Does” but is correct for “How is”. However, “How Is Second Taste”…

Has technology completely wiped out the rules when we communicate in writing? Why don’t we apply correct spelling, grammar and punctuation in social media, text messaging and chat rooms? We’re living in such a fast pace world that crossing our “t”s and dotting our “i”s is less important than getting the message out. As long as our audience gets the…

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What clients say about our work

"I have had the pleasure of working with Ruth on my website and journal/blog articles in early 2016. She is approachable, reliable, and has gone out of her way to help with anything I choose to throw at her. Ruth’s knowledge of all things SEO is nothing short of impressive; but what really stands out is her personal touch. She has taken the time to get to know me and my business, and adapts herself to my ‘voice’ with alarming ease! I look forward to our continued collaboration."
Julie Goodwin
Julie Goodwin Couture