Bloomberg reports that Apple has sued Amazon over the use of the term "App Store". Apple filed the complaint on March 18th and is asking for a court order to prevent Amazon from using the "App Store" name.

Quote:

“Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile software developer program,” Apple said in the complaint. Amazon also plans to use the name with a mobile software download service, the complaint states.

Amazon is introducing its own marketplace for Android apps and has called it the Amazon Appstore.

Apple originally applied for the "App Store" trademark in 2008 and finally got approval in 2010. Microsoft has been opposed to the mark claiming it is a generic term -- a position that Apple has argued against. Apple claims to have contacted Amazon three times demanding that they change their name, but Amazon has yet to provide a "substantive response". Trademark owners are expected to defend their trademarks against infringement in order to avoid becoming a generic term.

Since 2008, the term app store has indeed become more generic. Good luck fighting this Apple. It's the way it is now.

The issue is here is that Apple has a trademark on the term "App Store". Just like Microsoft has a trademark on Windows. Even if they are generic terms being trademarked make it illegal for other companies to use them.

The term 'App Store' is about as generic as the word 'iPod'. People still refer to mp3 players generically as iPods, and I don't see this as anything different than if Apple sued if Google came out with an mp3 player that they called an iPod. Apple owns a trademark on the term 'app store', and it is fully within their rights to sue if someone else uses it if they see it as a threat. They don't hold a monopoly on digital software stores in general, so I don't see why amazon has to use the words 'app store' for any other reason than to leech off of apple's brand.

"It's the way it is now" BECAUSE of Apple, lol. And if it's protected, Apple has every right to pursue this.

Amazon, start your lawyer engines.

Exactly!

You know, Kleenex is a pretty generic term now, so any other facial tissue manufacturer should feel free to appropriate it as well, it's all cool, man.

Come to think about it, Coke is such a ubiquitous term for a cola soft drinks these days, other cola manufacturers should feel free to invent their own brand and call it Koke, instead. They can even write it in that same cursive font and everything. Kumbaya, can't we all just get along?