Event Partners

Music 4.5 Smart Radio: Playlists – the new radio?

Playlists – are they the new radio?

Streaming music services can only provide a comprehensive range of subscriptions options once they have been adopted by the mass market. Playlists, however, are increasingly the preferred mode of music consumption by consumers, partly because it means one can avoid paying subscription fees to streaming services by listening to ad-funded playlists only. Are playlists the best way to bring revenue and the mainstream mass-market audiences to streaming services?

How do you then monetize playlists, both for the independent curators and branded services? Could playlists breathe new life into the increasingly obsolete radio model, where users tune into a specific free “station” to hear their favorite DJ play a customized set? What is the “playlist effect” on artists, promo, and for breaking acts?

Pitching to third-party playlist owners is becoming an increasingly important part of the music marketing mix. Where and which playlists deliver increased sales? Which playlist formula has the winning recipe and is it a case that playlists only provide value for the big brand services such as Apple Music Beats 1, Ministry of Sound, or Spotify?

Register to attend

A two-tiered pricing structure allows qualified (and cash-strapped) music tech startups, artists and bands to attend Music 4.5 at a reduced rate. 2Pears reserve the right to approve registrations and refuse entry if incorrect category is stated.

Standard rate

Standard ticket $299

Music Tech Startups, Artists & Bands $199

If you need assistance with your booking, please contact petra@2pears.com.

Venue

Who should attend this event?

The Music 4.5 Playlists - the new radio? seminar brings together:

- Music-Tech Entrepreneurs - founders, CEOs, CMOs, COOs and technology developers;
- Artists and Artist Managers - in particular DIY artists as well as the marketing, distribution and business teams supporting artists
- Record labels and Publishers - heads of business affairs, heads of legal and licensing teams, as well as the digital marketing teams attend, ranging from Global Marketing Directors to Digital Marketing Managers and Online Community Managers, as well as curation, data and technology managers and executives
- Licensing experts - both from collecting societies, corporate in-house legal experts, as well as media and entertainment teams and licensing specialists at law firms
- Software developers within music and entertainment brands and service providers
- Entertainment experts, Content creators and curators at radio stations, corporate brands and creative and marketing agencies
- Content owners and Rights-holders - corporate brands, entertainment brands and news agencies
- Journalists and media outlets covering the media and entertainment business