Money-Losing Bike-Share System Is Underpriced and Underused, Analysts Say

If Citi Bike hopes to continue to be the only large bike-share in the U.S. without public funding, it should consider raising its annual membership fees and boosting ridership by tourists and other infrequent users, business and industry experts say.

At $95, an annual Citi Bike membership runs less than a monthly MetroCard for unlimited subway and bus rides. Paying cash tolls to cross the Verrazano-Narrows Bridge a half-dozen times...