Theraflu - How Sick Is Vegas?

Vegas is America’s sickest party destination. It’s got flashy parties, five-star hotels, luxury cars, and—with millions of people around—plenty of germs, too. So we wanted to remind visitors that even though there’s a good chance you could get sick in Vegas, Theraflu will be there to help you power through.

We created radio, static OOH, interactive OOH animations that pulled in real-time data from the weather channel, and a photo kiosk that took heat-sensitive Thermoselfies of users. The cumulation of everything showing people just how "sick" Vegas really is.

*Produced at Saatchi & Saatchi, NYC

*Vegas SickScore was populated in the video in real time

The kiosk scanned users and generated a 'Thermoselfie' that populated the billboard in real time.