Under the popularity of lower alcohol content in alcoholic drinks, manufacturers actively renewed products containing lower alcohol. Consumers also prefer to drink spirits-based cocktails in bars or pubs rather than enjoying straight whiskies or other spirits. As a result, soju, vodka and liqueurs showed a healthy growth rate, while whiskies, and brandy and cognac continued to decline in 2014. Meanwhile, RTDs was negatively affected by the strong performance of cocktail-based spirits; in...

Euromonitor International's Alcoholic Drinks in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Why buy this report?* Get a detailed picture of the Alcoholic Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in South Korea, Euromonitor InternationalALCOHOLIC DRINKS IN SOUTH KOREAEuromonitor InternationalJuly 2015

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