Bloginess.

An occasional reader of this blog sent me an email. She said she thought the blog was performing its mission of providing information.

But, she observed -- and here comes the a-ha moment -- there's none of "the incessant linking and commenting on other information out on the Web" that is "one thing that makes a blog a blog."

Well, I thought, of course! (at this point, I would have slapped myself in the forehead, except for that sore right shoulder).

And that illustrates my point.

Blogs earned their bones in 21st century culture starting as very personal commentaries. That nearly limitless canvas made all the links -- both as elaboration on the blogger's writing and as commentary on it -- fairly easy to come by, it seems to me.

For example, if I were simply sharing my life online I could, without bogging down my message, let you spin off into background about my roots or my heartbreaks or even more heartbreaks (see No. 5) or places I'd rather be or the people I'd like to be there with.

But this isn't personal. It's about Destiny USA.

And once we get past the developer's own Web site -- which, snazzy as it is, doesn't offer much insight into the news of the past few weeks -- being bloggy becomes much more difficult.

The Web sites for the city and county won't help many people understand the interactions between the municipalites and Destiny.

But that just illustrates the real problem: It's going to take some work at my end to raise the blog quotient here, and there's no shortage of other work just waiting for me.

When I was growing up, I read a sports columnist named Steve Weller. Sorry, I couldn't find any links to him. He, or his editor, cooked up the idea of inserting little photos into his columns that were .... odd .... but had some connection with his column.

So, for example, he'd be writing about someone like Ron McDole and describe him as "a side of beef." And the photo illustrating the column wouldn't be McDole's face, but the beef.

And every afternoon I'd open up the paper, see a photo of, say, a stove or a telephone or an elm tree and wonder what possible connection Weller could have drawn to that.

We'll be doing more of that around here. It'll make us more bloggy. And more fun.

And although I think my little a-ha moment Friday will lead to some better information and more entertaining reading here, remember: Not every a-ha moment may have such a happy ending.