The Highland neighborhood is getting major dining action with international flavor. Owners of the Highland Village shopping center have revealed plans for a new look, new name, and new tenants.

The 120,000-square-foot development at the intersection of Airport and North Lamar boulevards will now be known as the Crescent.

Two tenants have already signed onto the project: 99 Ranch Market and Kula Revolving Sushi Bar will open their first Austin outposts at the Crescent.

The former is a California-based grocery store chain that carries specialty items from China, Taiwan, Hong Kong, Japan, Korea, and Southeast Asia. Scheduled to open in 2017, 99 Ranch Market will anchor the Crescent development, marking the fifth Texas location for the Asian supermarket.

Kula Revolving Sushi Bar is a successful restaurant chain from Japan. Earning its name for delivering fresh sushi via a conveyor belt, Kula plans to make its Austin debut later this year.

In addition to restaurants and retail, updates to the shopping center include an exterior makeover and improvements to the parking lot. The Crescent property has been owned by Misuma Holdings for the past three years. The California-based real estate firm that specializes in retail development has partnered with Austin's CBRE, also a real estate and investment firm who will manage the Crescent's leases.

This development team is also behind the rebranding of The Linc, formerly known as Lincoln Village. New locations for Easy Tiger and Pluckers are just a few of the projects in the works at The Linc. The Crescent and The Linc are part of a larger effort to revamp the Highland area, which began with the Austin Community College's takeover of Highland Mall.

"With the surge of revitalization along North Lamar, spurred by the redevelopment of Highland Mall, we saw an opportunity to refresh one of the larger retail centers in the area," said Misuma Holdings partner Dean Davidov in a statement. "The Crescent will be a curated center with a thoughtful tenant mix that offers new and different experiences for Austinites."