2013 Hyundai Genesis Coupe Color Choices

2013 Hyundai Genesis Coupe in “Gran Premio Gray”

It’s been fun watching automakers name their vehicle paint schemes over the years. Remember the days of basic colors like “red”, “black”, “blue”, “white” and “grey”? Then we moved to slightly more descriptive names: “Brick red” instead of red, “midnight black” over plain black. But that was okay because the adjectives actually described the colors fairly accurately. Today, though, many manufactures are using paint names to highlight their sense of humor, or set a mood for the consumer (to read some truly interesting paint names from the past visit http://fourwheeldrift.wordpress.com/2006/09/30/color-me-crazy-%E2%80%93-the-best-and-worst-paint-color-names/). According to a 2009 article by Forbes.com some auto makers spend hundreds of thousands, if not millions, of dollars on research into paint hues and names, and the way they’ll be perceived by the public.

Despite the research, though, some paint names leave consumers turning to Google for an explanation. Take, for example, your options for the 2013 Hyundai Genesis Coupe… all of which are gorgeous, we might add: Monaco White, Becketts Black, Circuit Silver, Gran Premio Gray, Shoreline Drive Blue, and Tsukuba Red. Yeah, we had to look that last one up. Turns out, Tsukuba is a city in Ibaraki Prefecture, Japan. Huh. Okay, that kinda makes sense.

I purchased a new Hyundai Sonata recently from Butler Hyundai. Both Marie and Alex made the process painless and provided plenty of information and patience for any questions I had.

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Went in a couple months ago to buy my first car on my own. Was helped by Alexander Negles, and he was awesome. Not pushy, yet attentive to my needs and very patient. It ended up taking a huge chunk of the day, but he worked all day to make my payments as low as I needed and to figure out how to make it work for me. I'm really happy with the car and with my overall experience. Highly recommend.