No gray areas when it comes to hair coloring segment

By Antoinette Alexander

The hair coloring segment is experiencing growth, albeit modest growth, as men look to turn back the hands of time.

According to data from SymphonyIRI Group, sales of men’s hair coloring rose 0.31% to $140.6 million for the 52 weeks ended Oct. 2 at food, drug and mass (excluding Walmart). The biggest gainer, according to the data: Irene Gari Cover Your Gray for Men, which experienced a sales boost of nearly 72%.

In its most recent Men’s Grooming research report, Mintel noted that “the hair care segment received a boost from the hair coloring category, as population growth among senior demographics leads many men to use coloring to hide their graying hair.”