90 percent of the world’s hotel properties still don’t use a proper revenue management solution despite the potential revenue uplift it could give of over 20 percent. Why? Because it is hard to do. To do it right, hundreds of thousands of pricing decisions would need to be taken every year. Curiously, those 90 percent […]

A revenue manager’s role is like playing financial Tetris in that you are trying to smooth out your inventory, leave no inventory free across any bed category (this will ensure people get rates and availability returned when searching 4 or more nights), knowing when to sell a bed as a bed category, keep enough rooms for the groups department, group together bed bookings to ensure rooms stay on sale…the list goes on!