About this Image

Detail of signs advertising motels and motor courts in the Asheville area, on US Highway 70 east of Asheville. Photograph taken by Sam P. Weems and H.S. Stricklin on February 9, 1957.

Commentary

This picture shows the clutter that the billboards caused on the side of US 70 east of Asheville. It shows the importance of advertisement to Asheville businesses hoping to bring more tourism into the area.