Director / Designer

ExxonMobil "Once Upon a Job"

Teaming up again with our friends at BBDO NY, we set out to create a spot illustrating the far-reaching impact of ExxonMobil jobs in the community and do so in a fun, elevated way. Building from the design-driven ExxonMobil world we crafted in past spots, this new evolution strung together practical art directed spaces and choreographed camera moves. Our talent moving through each set and leading the camera on a journey acted as the connective tissue through the spot.

Using the professions as textural inspiration, we designed each set as a sculptural snapshot of the workspace. A glimpse of each job, plucked from their environment and collected together in our warehouse space. This ambitious execution was technically challenging yet visually seamless as we leveraged rehearsed camera choreography and precise VFX integration. Embracing the practical transitional aesthetic and creating a set that allows these moments to feel connected in-camera was crucial in capturing our message of one ExxonMobil job creating many more in the community.

Google Cloud "March Madness"

For this year's March Madness tournament, we teamed up with the folks at Google and Eleven, Inc. to create live TV spots airing during the games to present a real-time data prediction created by Google Cloud. We created a toolkit packed with animation and editable supers capable of producing thousands of iterations to account for any number of possibilities.

During production at Scholar, our artists were tasked with the challenge of adapting quickly and tackling a range of design styles as concepts were developed. The success of each idea was dependent on the unique and eye-catching look and feel of each moment that lived between supers. So we tapped into every style we could think of to create exciting bursts of animation, CG, and live action. With less control over exactly which shots were chosen to air, we needed to ensure our toolkit of design was stylistically balanced, and would always capture the mixed-media Google style.

Dell Cinema

World Cup 2018

To honor the 2018 World Cup, the team at GS crafted an animated tribute, celebrating a handful of different players and their nations. Using the ball to transition us from scene to scene, our talented team of designers, animators and art directors wanted to play off the diverse nature of the tournament by cycling through different styles and techniques to tell a simple but charming story. A perfect reminder that we are one world brought together to witness the spectacle of first-class soccer playing.

Strawberry Frog

Draft Kings (Dir. Cut)

Svedka Blue Raspberry (Dir. Cut)

Nike Chase It

With a little downtime between projects, the team at Gentleman Scholar set out to create a spec. spot that combined our love for beautiful live action, sophisticated CG and an adrenaline packed edit.

RoleCreative Lead, Editor, Compositor, 3D, Sound Design/Mix

Oreo Choco Chip

To accompany the release of Oreo's Choco Chip Cookie, we were approached to create a spot that brought viewers back that warm, fuzzy feeling of their childhood home. It's not every day you get to reference Super Nintendo, RC cars and Dino-Riders all in one spot. Scholar's return to the Wondervault and journey through a new door features a simple story of finding home, no matter where you end up or how far you go.

Aquafina Sparkling

Donning the Digital Mask: Anonymous

Since its beginning on 4chan, the internet-driven collective Anonymous has emerged as one of the leading hacktivist movements, targeting high-profile institutions with fearless cyber attacks. Looking into how this collective of online hackers went from pranksters to vigilantes for global justice lead to an intriguing discovery of unique qualities that form Anonymous. A certain tonal element of Anonymous resonated with me and immediately translated into an exciting aesthetic I was eager to take on. There is a mesmerizing and compelling, but also terrifying quality to the dynamic spread of a collective who’s story is being written with every new day and operation.

Created as my Senior project at Savannah College of Art and Design (B.F.A Motion Media Design 2015).