Ash Barty, Rove and Ricki-Lee team up to launch Disney+ DNA campaign

For Disney+’s first local campaign since its November launch, world number one tennis star Ash Barty, TV funnyman Rove McManus and former Australian Idol contestant Ricki-Lee Coulter are the faces of a test which measures a user’s reactions to hundreds of Disney+ scenes to determine their ‘Disney+ DNA’.

The streaming platform launched the Disney+ DNA campaign today with the DNA results of Barty, McManus and Coulter, including the revelation that Barty is 56% The Hulk.

Mcmanus, Barty and Coulter are the faces of the platform’s first local campaign since its November launch

“When they asked me if I’d be willing to take a Disney+ DNA test to prove what I was really made of, I said hakuna matata,” Barty said.

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“I have always loved Simba and Moana. But when I found out that I was 56% The Hulk I was a bit surprised. Even though I didn’t know much about the big green guy I realised we shared some similarities.

“I’d like to think I have a bit of his endurance, determination and superhuman strength.”

The test involves measuring reactions to scenes from both movies and shows across the platform’s Disney, Marvel, Pixar, Star Wars and National Geographic portfolio. The results are a person’s Disney+ DNA make up, represented by heroes, villains and princesses, and include an explanation of why a user shares attributes which each character.

“I am super excited to now be on board with Disney+. I’m an unabashed fan of their entire range of content – and can even proudly say I am part of a teeny tiny bit of it,” added McManus, who voiced the role of Crab in Disney Pixar’s Finding Nemo, released in 2003.

Disney+ launched in November for $8.99 a month, adding to an increasingly crowded market that includes the likes of Netflix and Stan. Stan’s CEO Mike Sneesby batted away concerns its introduction would threaten existing platforms, saying at the time Disney+ would be “terrific for everyone“.

Apple TV launched in the same month, undercutting competitors at $7.99 a month.

Brittney Rigby is a reporter at Mumbrella, primarily covering media agencies and managing the opinion vertical. She's also admitted as a lawyer in the Supreme Court of New South Wales, and has written for publications including The Guardian, Sydney Morning Herald, Crikey and SBS. She tweets @brittneyrigby

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