A look at how creating and engaging with content is changing

03/15/2011

When marketing copy just doesn't help - guess the product

Received a brochure through the post the other day. With it was a letter addressed to me and below is the opening line from the letter. The company logo was all over the letter so I knew what I was being sold. But, there is no excuse for flowery writing like this . . .

Inspiration. It's an ambitious word. Conjuring up thoughts of grandeur, brilliance and sway. Quite right, too. But inspiration, in any form, starts with something quite simple: a solitary idea.

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When marketing copy just doesn't help - guess the product

Received a brochure through the post the other day. With it was a letter addressed to me and below is the opening line from the letter. The company logo was all over the letter so I knew what I was being sold. But, there is no excuse for flowery writing like this . . .

Inspiration. It's an ambitious word. Conjuring up thoughts of grandeur, brilliance and sway. Quite right, too. But inspiration, in any form, starts with something quite simple: a solitary idea.