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Digital Marketing has become an intrinsic part of everybody’s lives in today’s era. People use it as a playground to update their daily lives and businesses network with potential clients, which helps their business flourish.

The emergence of Digital Marketing since 1990 and 2000 has changed the way brands and businesses use technology for marketing. Digital Platforms are being increasingly incorporated into everyday lives and marketing plans. People use digital devices and services instead of visiting physical shops. All this and ...

What is Schema?

Schema.org is an initiative that was launched on June 2, 2011, by Google, Bing, and Yahoo. A collaboration of the world’s most significant search engines creating and supporting a standard collection of schemas for data markup on web pages.

Schema Markup is microdata, which, when added to your webpage, amplifies the description in the search results. These enhanced descriptions are better known as rich snippets.

What makes structured data or schema markup important?

A clean, organized, and logical menu hierarchy enhances reader usability which directly impacts conversions or delivery of your goals. A complicated and poorly designed webpage is sure to confuse a visitor, damaging your chance to engage with them.

Google’s ranking algorithm considers many aspects of a website when ranking it. The usability of a website assumes immense importance for search engines because the search engines assess a website from the ...

Every business requires a Marketing agency to succeed online. The agency takes the reigns of your business in its hands and lets you concentrate on other important aspects of your business.

Choosing a marketing agency for your business is a critical decision. Many Digital agencies in Hong Kong boast about their previous projects, and it is imperative to conduct thorough research. Some critical questions you must ask before hiring a Digital Marketing Agency are:

1) How can your Digital Marketing Agency help ...

A website is the core of the online part of your business as it makes the products, services, and mission directly visible and accessible to the audience.

A website needs to have an excellent design because a good design will draw customers towards it and engage with them. Now, marketing the design online improves your websites rate of converting a visitor into an action like buying something or subscribing to your site. The factors affecting both the Design and Digital Marketing ...

The online improvements of a small businesses employing digital marketing techniques are large.

Small businesses cannot overlook them when their business is in the initial stage.

Generally, small businesses can overlook the importance of online marketing and opt for traditional means like print media, coupons, and hoardings. They may think while doing so that hosting the right product alone can fetch them customers and that it is just a matter of time. The benefits a business can reap from an online marketplace ...

Entrepreneurship comes with a host of challenges. Even experienced business owners have a tough time maintaining their brand visibility in the market, surpassing their competitors, and remaining profitable. challenges

Many online tools are available that can help you grow your business and give a boost to your digital strategy. Most companies offer free trials for online products and tools that simplify your marketing and management processes.

A digital marketing strategy is a series of actions that help you attain set organizational goals through appropriate online marketing channels. Such channels include but are not limited to earned, paid, and owned media that support a specific marketing campaign. You do not have to be well versed in developing marketing strategies—all you need is to hire the right strategist.

A marketing strategy is one of the most important elements of any marketing campaign, whether digital or traditional. A digital ...