Instead of charting a future that makes drivers obsolete, Amazon is so dependent on them it’s copying FedEx to build a network of independent couriers in a frantic effort to keep pace with demand that peaks in December

Amazon India head Amit Agarwal says the e-commerce major has not even scratched the surface of its growth potential in the country and will not shy away from another round of aggressive investments in this market

Key to its allure has been that advertisers' placements result directly in sales, reaching customers on Amazon with an intent to shop; that contrasts with ads reaching users who are on industry leaders Facebook and Alphabet Inc's Google for a range of purposes