The property is in southern Montgomery County between Interstate 45 and U.S. 59, just south of where the Grand Parkway is being extended. When that roadway is completed, residents of Woodson's Reserve will have six- to eight-mile commutes to The Woodlands and the new Exxon Mobil campus just west of Interstate 45, Toll Brothers said.

The community will have 150 acres of open space, a trail system, a community lake and event lawn, playgrounds and a dog park. Commercial development and future school construction are planned for 30 acres.

The project is being developed by a partnership between Toll Brothers and Houston-based Cernus Development, a real estate company involved in land acquisition and development. The builders will start pre-selling homes early next year.

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Midway, the local developer behind west Houston's CityCentre and GreenStreet downtown, is planning to bring one of its big-city projects to College Station.

In collaboration with Texas A&M University and the cities of College Station and Bryan, the company has created a plan for a major mixed-use center on 60 acres across from the polo fields along University at College Avenue.

Marketing materials show a site plan with a 250-room hotel, 100,000 square feet of office space, 250 apartments, a 150-unit senior living facility, a 30,000-square-foot theater and 70,000 square feet of retail/restaurant space. There would also be as much as 30,000 square feet of conference space and a two-acre public area.

The project, which is being called Century Square, would be completed in three 20-acre phases.

The company is planning a groundbreaking ceremony for the project on Wednesday.

Downtown living

Downtown's high-end residential development has gone from zero to sixty in lightning speed.

Five multifamily housing projects are under construction, one recently opened and another one breaks ground this week. At least eight more are planned.

The city is encouraging development with a tax rebate program aimed at helping developers with the high costs of building in the Central Business District. And as Houston's economy has grown, the city has seen an influx of young professionals who want to live close to their jobs. Developers cite strong demand from empty nesters, too.

A Chicago developer will start construction this week on an apartment building near Minute Maid Park. A 950-square-foot unit will rent for around $2,660 per month.

"There's a huge spread of wealth and Houston has many wealthy people, and it also has many wealthy newcomers to the market," downtown official Bob Eury said last week.

Even the developer of the project said rents here are no longer cheap compared to Chicago.