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Some of the others signing up for 2017 include Greatdays Travel Group, the National Trust for Scotland, Chelsea FC Stadium Tours & Museum, Manchester City FC Stadium Tours, Norman Allen Group Travel and Hilton Worldwide.

The 2016 show, held in March, saw attendees rise 10% and it was nominated in the ‘Best UK Trade Show Exhibition, under 2,000sqm’ category by the Association of Event Organisers at its annual Excellence Awards.

David Maguire (pictured), group event director, said: “Over the last year, we have worked tirelessly to build and refresh the British Tourism & Travel Show brand and, with the brilliant support of the industry it serves, we are very proud to have delivered an effective and engaging business event for all our partners, exhibitors and visitors.

“Getting nominated for a prestigious national award like this is a great accolade, and a big endorsement for British Tourism & Travel Show going forward.

“The 2017 show…is already shaping up to be another fantastic event, so hopefully this time next year we’ll be celebrating taking home the title.

“In the meantime, it’s business as usual.

“Stands have been selling at a record rate and we’re busy putting together our next big-name seminar programme, which we’ll be announcing in the autumn.”