Tech

Freemium Is the Most Profitable Pricing Strategy for Apps

If you're looking to make money on an app of your own, your best bet is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.

But there are a couple of exceptions: Just 22% of revenue earned by navigation apps and 29% of revenue from productivity apps purchased between January and November 2013 were via freemium models.

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