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I am in too many meetings related to digital marketing and analytics, that should not surprise you. What might surprise you is how frequently I'll see the below Dilbert come to life.

The internet has not been a boon to truth, now we just have more data to confuse people with. And what's heart-breaking is how we all seem to have lost our ability to use our natural skepticism of crap and common sense in these situations.

Just because there is a number on a pretty slide does not make it true. Even if it is being presented by an authoritative person. Even if the slide has copious footnotes, with references to authoritative sources. (That last one is perhaps an even better reason to be doubtful!).

If you run a web site, you may already be familiar with Google Webmaster Tools and how it lets you know if Safe Browsing finds something problematic on your site. For example, we’ll notify you if your site is delivering malware, which is usually a sign that it’s been hacked. We’re extending our Safe Browsing protections to automatically display notifications to all Google Analytics users via familiar Google Analytics Notifications.

Google Safe Browsing has been protecting people across the Internet for over eight years and we're always looking for ways to extend that protection even further. Notifications like these help webmasters like you act quickly to respond to any issues. Fast response helps keep your site—and your visitors—safe.

3 Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing#analytics#marketing

1. Hack #1: How to Log the Details of All the Traffic Sources and Engagement Levels for a Specific User2. Hack #2: How to Track a User, Even If He Deletes His Cookies or Moves to a New Device3. Hack #3: How to Tag Converted Users in Google Analytics So You Can Also Provide Statistics about Different Segments﻿

"Are you a House of Cards fan? Good. Me too. In honor of House of Cards season three, let’s hone our inner Frank Underwood and examine how to stay ahead of the curve when managing our accounts. Like Frank, PPCers understand that knowledge is power and “power is a lot like real estate. . . The closer you are to the source, the higher your property value.”

With that in mind, let’s get close to the source of power and raise our property value. To this, I turn to Google Analytics, which is so full of data that it can be difficult to know where to begin..."﻿

"Videos are now the standard for businesses who want to convey their messages to customers in a short concise way. However, they are expensive (well, at least the good ones are) and if you’re pouring money & time into a video for your site it’s important to see how people are using it or when it goes down. This post is going to go over how to approach the YouTube JavaScript API. There are lots of other tutorials and code snippets that can help you track youtube video but I am still seeing sites that aren’t using it AND I believe that it is important to understand how everything works."﻿

Videos are now the standard for businesses who want to convey their messages to customers in a short concise way. However, they are expensive (well, at least the good ones are) and if you’re pouring money & time into a video for your site it’s important to see how people

College basketball isn’t the only madness taking place in March! It’s also the time of year your admissions team is beginning to prepare for a very busy fall semester. Whether it’s high school juniors taking their SATs and thinking about Higher Education options, or adults looking to further their education and career opportunities, it’s never too early to begin allocating your annual marketing budget.

"This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise.

I will focus here on how to use GA Effect and interpret the results, but if you are interested in building your own online statistics dashboard using R, take a look at my previous post, where I explain how this application was built."﻿

This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google Analytics data are statistically significant or just pure chance; in other words, it separates signal from noise. In this article you will learn how to use GA Effect and interpret the results.

"Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report. If you haven’t used this feature yet and you have a search box on your site, keep reading!"﻿

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