Welcome to Watchfinder

Watchfinder was founded on the belief that purchasing a beautiful, prestigious timepiece should be more than just a transaction. It should be an experience, and a seamless one at that. When Sean Shirzadi founded Watchfinder in 1999, he rooted his business on the value that owning a luxury watch represents an appreciation of quality, fashion, and excellence. That’s why he chose to situate his first showroom in the dynamic

Yorkville neighbourhood, an enclave of Toronto that indulges in upscale charm.

With over 15 years of experience, Sean is recognized as an expert in contemporary watches and vintage timepieces such as Cartier, Rolex, and Patek Philippe. With the expertise of his professional watchmakers and sales personnel, Sean always continues to explore new styles and items to keep up with what is current and beautiful in the world of timepieces.

In addition to our brands of fine watches, we also offer the possibility of trading, direct selling, and consignment, which means we always have a rotating selection of excellent and certified pre-owned pieces priced with affordability in mind.

At Watchfinder, our values include authenticity, expertise, and above all, excellence. We live by the goal of delivering an enjoyable experience for all of our clients. Every day we are inspired by the intricacies and elegance of the watches and jewellery we carry, and we want our clients to feel the same way.

No matter what kind of watch you need, Watchfinder has it. We carry a large selection of some of the finest watches in Canada, including some of the top brands. You can find everything from Piguet to Rolex in our online catalog. However, we specialize in Rolex watches.

We are constantly updating our catalog to include the newest styles, as well as adding older, collectible pieces. We offer trades, direct sale and consignment, so you can not only get paid for an older Rolex, but you can also open up your possibilities for finding a collectible, pre-owned Rolex.

Each piece we sell is appraised and certified for quality. When you shop Watchfinder, you can trust that you are getting a quality, authentic discounted Rolex for sale. We are the premier destination for discounted Rolex watches Toronto residents trust. Shop with us and find the pre-owned Rolex of your dreams.

"I love my new watch! Ordering online was easy and I was especially happy with their customer service. They were very prompt and friendly. I also didn’t have to pay for shipping which was a bonus. Overall this company has been great and I will definitely shop here again."