A marketing tool which is used to evaluate a customers response to evaluate a product or service’s performance. A mystery shopper is the one who goes into an environment which mimics the daily experiences of a customer. The normal evaluation done is of the service provided to the customer, general cleanliness and the ease of reaching the product via use of signage. The company then evaluates the report and makes necessary changes in their system to improve it. The assignment of the mystery shopper is really nice where you get money for shopping. That is the fun part.

What is required for becoming a mystery shopper

Every management course has a marketing paper and mystery shopping is taught in this subject. The skills that one requires to become a mystery shopper and make it a full-time job are as follows: (1) Roleplaying capability – The job requires to know the situation you will be put into. It could be a crowded shop or quite an empty marketplace. (2) Attention to small things – The reporting requires reporting minute details and one needs to have an eye for it. (3) Punctuality – last but not the le3ast it requires to be on time. Www.schoolapply.ng is the site where you can search for various courses which offer specialization in this field.

You can do mystery shopping online

With the digital marketplace becoming a reality, the job of a mystery shopper is also available online. Here the details change as compared to a physical market. You will have to study the e-commerce website for the ease of use which includes shuffling between various pages. The evaluation is based on the time you spend on each page and note down the errors and things that make online shopping difficult like the payment portal. The payment at delivery option is one of the outcomes of evaluation by mystery shoppers and it has paid dividends by increasing the online sales.