comScore Launches New Search Tool In France

LONDON, Sept. 25 /PRNewswire/ -- comScore (Nasdaq: SCOR), a leader in
measuring the digital world, today announced the launch of its new ground-
breaking qSearch 2.0 tool in the European market, publishing top-line
qSearch data in France for the first time. qSearch 2.0 offers the first
panoramic worldwide view of online search activity, providing granular,
in-depth analysis of the search universe. It encapsulates a broad spectrum
of analytics, including:
-- Top 50 worldwide Internet properties where search activity is observed,
including such sites as MySpace, Expedia and Time Warner Network in
addition to major search engines
-- Search locations in all major vertical markets -- such as Amazon in the
retail sector
-- Partner Search -- tracking of searches initiated on specific sites that
are redirected to major search engine sites
-- Cross-Channel Search -- tracks multiple searches when employing more
than one search tab (e.g. Web, images, news) for a single search term
-- Local Search -- maps, directions and local directory listings
-- Comprehensive reporting on worldwide search including individual
country reporting in France, US, Canada, UK, Germany, Japan, Korea,
China, Mexico, with other countries to follow.
Bob Ivins, EVP of International Markets at comScore, said: "Search
activity is no longer merely a preserve of the major search engines like
Google and Yahoo!, but has become ubiquitous across the web, occurring on a
range of site categories, including social networking, video, careers
sites, travel, and so on. Therefore it is critical to track, analyze and
report on search activity wherever it occurs. qSearch 2.0 does just that,
providing the most comprehensive and accurate view available of the entire
search market."
There were 2.4 billion searches conducted in France in July -- up 15.2
percent since the start of the year. The data released today reveals that
Google Sites has increased its share of all search queries by 3.0 share
points since the beginning of the year, and now accounts for a towering
85.8 percent of all searches made in France. This share includes searches
conducted on YouTube as well as Google.
Yahoo! Properties holds the second largest share of search in France,
with 3.8 percent, ahead of Microsoft Sites, which accounts for a 3.4
percent share. As the data highlights, the key players in the French market
are not limited to the major search engines -- eBay holds a 2.2 percent
share, followed by France Telecom with 2.0 percent.
comScore qSearch 2.0 Report
Total French Internet Audience*
July 2007 vs. January 2007
Target: All Segments
Search Type: All Searches
Share of Searches
Share
Point
Property Jan 07 July 07 Change
Google Sites 82.8 85.8 3.0
Yahoo! Sites 5.3 3.8 -1.5
Microsoft Sites 2.9 3.4 0.5
eBay 2.5 2.2 -0.3
France Telecom 2.5 2.0 -0.5
Time Warner Network 0.9 0.7 -0.3
Iliad/Free.fr Sites 0.8 0.6 -0.2
Telecom Italia 0.4 0.4 -0.1
Ask Network 0.4 0.2 -0.2
Amazon Sites 0.3 0.2 -0.1
* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and
intentions. Through its proprietary technology, comScore measures what
matters across a broad spectrum of behavior and attitudes. comScore
analysts apply this deep knowledge of customers and competitors to help
clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by more than 700 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
Expedia. For more information, please visit http://www.comscore.com.