​Aww! Who knew Gun Oil could give us a case of the feels?! (The heart feels.)

Gun Oil lubricant just released this Valentine's Day ad and they're honoring gay servicemembers and their partners at the same time. Take a look!

President and CEO Scott Fraser says:

“Our Gun Oil products for men and PINK products for women are designed for the wellness and sensual enjoyment of everyone, regardless of orientation, preference, and relationship status. In light of progressive advances in marriage equality and the right to serve our country sweeping across the U.S., we felt this view of life was a story that was not being told with the authenticity and compassion it deserved.”

This "Gun Oil" is indeed a lubricant for a gun, but a gun in the "Full Metal Jacket" sense..."This is my rifle, this is my gun. This is for fighting, this is for fun." Yes some NRA members do seem to feel sensual when it come to guns, but this is for a man's gun.

What? Not in my add. But apart from the name that is used for another item...are you not missing the point that this ad is making? Surely you must be able to grasp the sentiment? Or are you emotionally challenged?

I liked the commercial, wish it was for something other than lube, but it is tasteful. In most lube commercials, the soldier would just arrive home, find the guy with someone else, and join in the action. Only kidding!

I don't understand the "play responsibly" comment above. They appear to be a married couple. They can play however responsibly they wish. And it's a commercial, not a PSA from the CDC. Not everything needs that kind of message. Accept it's sappy sweetness for what it is.

You would if you'd ever been in those shoes (Wife/Husband/Love in the service) or could relate to that situation. I have gone through that a lot when my husband is gone and I almost cried because it really hits home. I'll just forget what the commercial is selling and say I love the message and everything else about it.