Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP

Phil Schiller, Apple's senior vice-president of worldwide marketing, announces features of the new iPhone X. A survey in China found that users there may prefer this model to the new iPhone 8, potentially damaging sales of the cheaper model. Photo: AP