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Rainforest Alliance 2017 Gala Invitation

Case Study /

OVERVIEW /

In 1986, a small group of volunteers formed an alliance to protect our rainforests from destruction. Thirty years later, the group that would become Rainforest Alliance is celebrating three decades of international alliances and accomplishments. TOKY worked with the non-profit to create a celebratory collection of 30th anniversary gala materials.

“Through it all, I’ve observed the beautiful members of our alliance, you included, trying their best to make the world a better place — one tree, one farmer, and one project at a time.”

DANIEL R. KATZ, BOARD CHAIR / RAINFOREST ALLIANCE

A Circle of Collaboration

This year’s gala was a celebration of the alliances on which the organization is built, bringing individuals, groups, and businesses together to make a difference in our world. Designed as a circle, the invitation itself is symbolic of the inclusiveness of these important bonds.

Invitation

Aligned & Interactive

Inspired by volvelles — analog wheels that spin to align one idea with another — we created a tactile invitation that recipients can turn to create messages of celebration and harmony.

Together, 30 Years Strong

Echoing the theme of alliances, the word “together” is prominently placed across the center of the invitation in holographic foil. This iridescent splash is a subtle nod to pearls, the traditional 30th anniversary gift.

A KALEIDOSCOPIC EXPERIENCE

We carried over the look and feel of the invite to a full suite of event materials, applying the same kaleidoscopic imagery, type, and colors to the program, place cards, and more.

“Our alliance has grown large enough, and strong enough, that we cannot be derailed from our mission. By now there are too many of us who understand the necessity of strong, standing forests and thriving rural communities.”