Nou Camp Naming Rights

Posted 29th Nov, 2018by Sportquake5 MINUTE SPORT MARKETING WEEK

Barcelona are in advanced talks with Catalan pharmaceuticals company, Grifols, over a huge naming rights deal for their historic Nou Camp stadium. Although no exact financial details have been disclosed, it is expected that the La Liga champions would be prepared to accept €20m per-year.

A deal such as this would raise €400m, over a 20-year period, which would be crucial as the club aim to cover the costs of Espai Barca – their €600m renovation project. The redevelopment will see the Nou Camp’s capacity increased to 105,000, while also constructing a new basketball arena on-site.

It had previously been believed that Barcelona’s front of shirt sponsor, Rakuten, where in pole position to win the naming rights. However, it now appears as though Grifols are the front runners despite denying interest in 2017. Read more about Rakuten’s involvement in Espai Barca here.