Perception

is everything. Perceptions can be real or an illusion, driven by recognition and interpretation. Hence, the never ending battle of resume marketing (most people call it job searching). Perceptions vary from person to person. Different people perceive different things about the same situation. But more than that, we assign different meanings to what we perceive. And the meanings might change for a certain person. One might change one’s perspective or simply make things mean something else. Marketing gurus perpetually struggle with this underlying concept daily in advertising and promotion of products and services. Similarly, an effective resume, which is a marketing and advertising piece, must make sure that the message is interest-arousing and dynamic, and compelling to a wide and different audience.

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we do something wrong? We hate to see you go. If we can help you in some way, please all us at 800.370.JOBS (5627). We know that it can be confusing, sometimes daunting, so maybe a short conversation can help. We’re here to assist you. If you

Will the employer or recruiter relate to your resume? Does it depict talent consistent with job seekers with your type of position? Is it resonating at your professional and income levels with the right tone and tenor? This is the most intangible comment because your resume should

is everything. Perceptions can be real or an illusion, driven by recognition and interpretation. Hence, the never ending battle of resume marketing (most people call it job searching). Perceptions vary from person to person. Different people perceive different things about the same situation. But more than that,

Functional styled resumes were developed to camouflage career aberrations such as employment gaps and other career path inconsistencies. Although this approach does mollify resume impediments and achieve some desired effect, employers and recruiters know that something is probably hidden, thus causing suspicion. This suspect factor eliminates your

Or is it 5 years or 15 years? Don’t go back more than 3 jobs is another rule. Confusing? These “myth-conceptions” are promulgated by employers and recruiters who want to make their jobs easier and remove your candidacy. Age factor and resume length notwithstanding, most or all

In this employment climate, you’re not alone if you are unemployed, and nothing to be ashamed of. However, the appearance of being out of work serves as a weakness: “There must be something wrong with you. If your previous employer didn’t want you, we don’t either.” And,

Effective brand management is the application of marketing techniques to a specific product. (Yes, your resume is a product.) It seeks to increase or position the product’s perceived value to the customer (think employer or recruiter) and thereby increase brand franchise and brand equity. Marketers (you are

Or is it 5 years or 15 years? Don’t go back more than 3 jobs is another rule. Confusing? These “myth-conceptions” are promulgated by employers and recruiters who want to make their jobs easier and remove your candidacy. Age factor and resume length notwithstanding, most or all

Most resume scream industry-specific experience, causing the effect that your skills and abilities are non-transportable and non-transferable. If you are exploring opportunities outside your industry, you have unwittingly caused a major defect. Your talents ARE useful but employers and recruiters will eliminate your candidacy because it’s easier

Through no fault of their own, many job seekers evolve a resume that makes them look like a job hopper. Employers and recruiters look for this and are quick to blame the job seeker as an unstable worker. This label, or stigma, can vanish with proper formatting,

Thank You!

To all our clients and staff: After nearly 40 years helping job seekers with their careers, the Bakos family has decided to retire its services. Thank you for your loyalty and patronage. We all wish you the very best in your career and attaining life fulfillment.