The Starter Marriage

In the whirlwind first season of Husbands, Cheeks (an actor-slash-tabloid-sensation) and Brady (an ex-Mormon dreamboat baseball player) start off celebrating marriage equality and wake up married in Las Vegas. They’re both out but barely know each other; a quickie divorce, they decide, would be bad for the cause.

“What do you two know about being married?” they’re asked, and the best Cheeks can come up with is: “I never thought past wanting the right to do it.” Ever the post-game role model, Brady says, “So important. So abstract. Uh...” They suffer through a first fight and make a surprisingly sweet stab at compromise and cohabitation.

It’s cute and crackling cultural commentary with the quick-step energy of classic screwball comedy -- all in 11 webisodes that each run about two minutes. Added up, the indie series’s entire run is only the length of one episode of a prime-time sitcom, even though each installment packs enough punchy plot to have played out in typical broadcast time. Packaged instead as a rapid-fire series of quickies, it scored more than half-a-million views in six months and glowing reviews from such old-media stalwarts as The New Yorker, and inspired almost 1,000 fans to cough up $60,000 to help fund another season.

The second time around, the show has evolved along with the average Internet user’s attention span, and three eight-minute episodes will be set only a few weeks after the first season’s end.

“Brady and Cheeks are not doing anything that any normal married couple wouldn’t do,” says Brad Bell, a.k.a. Cheeks co-creator, executive producer, and star of the show. “But there seems to be a certain amount of criticism and pressure on them. They come under fire from straight people and from gay people.”

Bell’s partner in crime is Jane Espenson, a longtime TV writer known for bringing a geeky, heartfelt voice to shows from Buffy the Vampire Slayer to Caprica and ABC’s Once Upon a Time. “We noticed certain reactions to Husbands and decided to put them in our show,” Espenson says. “People saying, ‘That’s not acceptable,’ or ‘That’s too gay,’ or ‘That’s not something America can handle.’ We think that it is acceptable, and America can handle it.”

Bell has been cultivating Cheeks’s snarky YouTube persona for years. Bell’s videos and Twitter bon mots caught Espenson’s eye. “I was curious -- who was this person who had at his age accumulated writing skills that had taken me 20 years?” she asked.

They went out on a series of three-hour lunch dates. “We started talking about I Love Lucy,” Bell says. “That was the first show that ever had an interracial relationship on TV. We said, ‘Where’s the sitcom about gay newlyweds?’ ” Add in Mad About You, a little Modern Family, and a hint of Will & Grace, and they ended up with Husbands.

The series also stars Alessandra Torresani (Caprica) as Cheeks’s BFF and Sean Hemeon as Brady, the ballplayer. Hemeon has a soap-opera jaw, deceptive depth that emerges during the show’s more tender moments, and an earnest gratitude for the show’s matter-of-fact approach.

“I identify with Brady in so many ways,” Hemeon says. “Especially as a gay man, wanting to put out this wholesome image of myself. There were a few years there as an actor that I thought I needed to be in the closet. Working on this show has torn apart that structure.”They’ll be joined by a host of stars in guest roles and cameos, as well as actors who have worked with Espenson on TV. Plus, there’s her former boss and Avengers writer/director Joss Whedon as Brady’s panicked agent.

“He kept saying, ‘I’m not an actor! Tell me if I’m not doing this right!’ ” Bell says. “But it was absolutely perfect.” Espenson says proudly, “He told us that this was material that he wished he’d written.”So why aim for bite-sized streaming success instead of the prime-time lineup? “We can make exactly the show we want to,” Espenson says. “[TV execs] are convinced that only gay men would want to watch this, even though our demographics are 80% straight women,” Bell says. And Husbands is in a bit of no-man’s-land between the Wild West of the Web and risk-averse broadcast fare. “It’s not Girls,” he says. “It’s a sweet little sitcom. It’s not salacious, but it’s not TV’s definition of family-friendly -- even though there’s nothing that you wouldn’t see Lucy and Ricky doing.”