Our Story

Inspire | Create | Deliver

Design should communicate with you; never dictate.

It should enable you; not hinder.

Design should be commercially and culturally expressive, not repressive.

And most importantly, design should evolve.

Good design exists for people – and we are all about people.

To evolve is part of the human experience, and like all people.... we too have evolved and adapted. Moving forward from our former life as Chairbiz, we are here to share not only who we are and what we do – but why.

We are Products for People, or P4 to our friends. As people, it’s no secret that we are sensitive to our surroundings, and here, we see our purpose as improving the lives of people with an artfully curated collection of human centered brands and products.

So, what makes us different?

We communicate, never dictate.

It’s human nature to share our knowledge – and that’s what we do. We certainly however, don’t pretend to know it all, and we relish the opportunity to learn from our richly informed design community. Though we are highly knowledgeable ourselves; we are still curious, always learning and always hungry to discover innovations in design. To this end, we value more than transactions – we value conversation, dialogue – we value real connections.

We enable, never hinder.

We are driven by our design empathy; our innate and informed understanding of people and what they want – after all, we are people, too. It is this passion and philosophy that drives us to deliver well-designed products to enable you in every aspect of your life; to work, to collaborate, to focus and daydream. It represents who we are: committed, dynamic and genuinely passionate about design.

We curate products that are expressive.

If you’re anything like us, you’ll know that a good product is more than just a pretty face. True design has something to say. It might express your brand values, the culture of your commercial team, your position in the market – the list goes on.

Not unlike the foundations of a building, P4 is built upon the four brand pillars. These pillars tell the story of the design process, and are embedded in our graphic signature.

Flexible Design

We appreciate that no two spaces are the same. That’s why we believe in our local manufacturing capabilities, which enable us to craft bespoke pieces.

People Driven

We earn customer partnerships by delivering superior, collaborative customer experiences. We collaborate, we suggest, we inspire, we anticipate.

Product Delivery

Just like you, we work within the increasingly shrinking lead times of the design industry, and we like to think we’re pretty good at it! We’re local, and we deliver solutions quickly so that you can, too.

Design Knowledge

Simply just selling product isn’t our thing. We work to inspire, support and encourage the creative vision of our clients with the knowledge of our vast design community.

The point is, any product can be beautiful – but real design expresses meaning and resonates with people far beyond its looks. That’s why we have chosen to partner with designers and brands who align with these values.