McDonald's noted weakness in Japan and other markets offset partially by Australia in APMEA, while U.K. and Russia were positives in Europe.

McDonald's CEO Don Thompson said the company's long-term goal remain in tact (sales growth of 3 percent to 5 percent, operating income of six percent to seven percent, and high-teens ROIC), while it plans to invest $3.2 billion 2013 for the opening of 1,600 new locations and re-imaging of 1,600 more.

Into the opening bell Wednesday, McDonald's shares are up 0.6 percent.

(Note: there are no current plans for McDonald's to actually change its slogan. As far as we know.)