Crm

Outside of the "on-demand" oriented services marketplaces, there is a burgeoning trend of startups that are focusing on industries just like commercial real estate, where they can use technology to cut out middlemen, reducing transaction costs for both parties.

Craig Kielburger is a social entrepreneur and NYT-bestselling author. He is the co-founder of the children's charity Free The Children, the youth empowerment event We Day, and the social enterprise Me to We.

The face of sales is longer mired in the old school approach imprinted in the culture by David Mamet's culture defining "GlenGarry Glen Ross" - a tale of desperate men chasing the American dream, using outdated sales "methods."

The freemium pricing model, in which you can use a basic version of the software for free and pay for advanced features, has made high-end sales tools available to all consumers. What's best is you can try them risk free and see for yourself how they can improve your day to day. Here are five free sales that might just help you land more clients

Coming out of the marketing industry, Lazerow offers marketers advice on how to connect with customers in a whole new way by rethinking what marketing really means based on data, analytics and the evolutions of expectations on the part of brands and their customers.

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff.Whether your five or five hundred strong, look around the office or review the org chart.

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

Great marketing is iterative and subject to lots of variables. "Guaranteed results" are inherently time limited and the negative economic bias that's set up at the outset means there is no budget or time for iteration.

Scratch any millennial geek today and "disintermediation" will bubble to the surface immediately. For good reason. Our world is being redefined as never before. It's the new digital world order and here is quick review for brands in need of refreshment.

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy."
This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.