Logitech is offering the keyboard case in colors like Mars Red Orange, Carbon Black, Mystic Blue and Sunflower Yellow, with different materials including cotton and matte leather. Inside the front flap is a full-sized keyboard that's integrated directly into the cover using material Logitech calls "FabricSkin." Like the outside, the FabricSkin keyboard has been treated with a water-repellant coating to keep occasional moisture from damaging the circuitry.

The keyboard has built-in rechargeable batteries that last up to three months per charge (charging cable included). Magnets let the iPad rest in two positions in the folio case - upright and angled with the keyboard exposed for typing, or laying flat with the keyboard hidden for browsing, watching movies and so on.

They have a video, hahaha they made this folio stand out but creating and emotional connection through the colours and the fabrics... WOW, do they really feel that is going to work with people in an ad.