This blog is designed around the concept of improving 1% each day. The posts are short and only focus on 1 item at a time. My goal is that they don't eat up your time, and can be easily digested.
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Friday, January 11, 2013

Loyalty is not logical

All businesses want loyal customers. Loyal customers will come back even after a bad experience. They will stand beside you through thick and thin. But loyalty isn't logical.Your website talks about how great your product is. 50% better and 50% cheaper than the competition. Given all the facts, how could anyone not want to buy your product? Convincing people to make a logical decision isn't hard, but it doesn't produce loyal customers either.