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Job Description

ZAIN6166 - Marketing-Customer Value Management

About Zain Kuwait:

The Group’s ﬂagship operation was established in 1983 and made history in 1994 by becoming the first telecom operator to launch a commercial GSM service in the region. Zain Kuwait is the country’s leading operator serving 2.8 million customers as at 31 March 2017, reflecting a market share of 39% and offers a nationwide ultra-fast 4G LTE data network that covers the entire population through 2,324 network sites. Through constant development of the telecommunications infrastructure and proactive marketing initiatives, Zain remains committed to offering customers in Kuwait the most dynamic products and services. The foundation of Zain Kuwait’s achievements lies in the company’s ability to inspire its employees to deliver the best and most imaginative services at every level. With an energetic and inspired predominantly Kuwaiti workforce, the company is committed to employing high caliber people as well as nurturing the finest Kuwaiti talent. With a strong human resources and training program that develops and nurtures leaders in the workplace, the company has consistently opened new doors for its dedicated staff. For more on Zain Kuwait, please visit www.kw.zain.com

Basic Purpose

Employee will be managing and maintaining the campaign management system by Design, execute the campaigns, reporting performance and coordinate with external department to ensure smooth and efficient execution (Ex: technical departments to apply any new updates or system enhancements). in addition candidate should be capable of conducting deep analysis on the customer base and accordingly apply CVM techniques in order enhance loyalty, reduce churn, enhance customer LTV and extracting more value to improve current profitability and market value share.

Main Responsibilities and Duties

Data and campaign Sanity check:

Monitor campaign management system performance by conducting daily Sanity checks for all outgoing and activations and raise flags for ECRM team in case of any system failure, Apply weekly Data sanity checks to ensure the BI data accuracy, in addition they are responsible for coordinating with BI team to add any new required data fields to the CMS tables from the sources.

Campaign technical design and execution monitoring:

Handle all inquiries related to the Campaign Management System, as well as managing the current and new campaigns in terms of updating the business aspects and designs using a specific interface.

Campaigns monthly Dashboard / channel performance and Assessment:

Owner of the CMS monthly dashboard in addition to monitor the performance of the newly created and current campaigns by running queries and reports directly from the database and provide reports for performance in order to conduct the necessary daily, weekly and monthly analysis and rise red flags if any.

Coordinate with BI/Technical team for channels improvement:

Work in close coordination with the technical area to apply any newly recommended updates and enhancements to the system itself or to the campaigns as per the marketing plan requirements of these campaigns

Support other divisions with Data request:

Support other units within marketing to retrieve customer’s base detailed and other deep dive reports

WHAT DO I NEED?

Work experience: Minimum 3 years.

Major: Bachelor in computer science or MIS.

Expertise:

Coding: read and compose at least one programming language preferable to be SQL.

Expert in data analytics.

Expert in Excel and PowerPoint “Think cell”.

Experience in operating campaign management system.

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Applicant Help

Applicant Help

As a leading regional telecom operator and one of the most valuable Arab brands, Zain offers many job opportunities that attract the very best qualified professionals. It is important that you apply for the right position in order to have a better opportunity to work with us. We invite you to follow the tips outlined below to analyze the best way to navigate the application process.

Application Process Tips

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In the opening statement, describe briefly what you are looking for (include areas of interest) and what you offer (include areas, years of expertise, strengths)

Background:

Last formal education, dates and degree

Work experience: Company, position, period of time, functions, and accomplishments

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Interview Tips

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Research the company thoroughly: Do your homework to find out all you can about Zain and the position you are interviewing for

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Understand the requirements of the position you are seeking, and closely examine how your skills and abilities support that position

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S/T stands for (Situation or Task) explains the circumstances or the background

Write down a number of specific and practical experiences in ‘STAR’ format, providing recent and relevant examples based on the different job requirements or skill sets of the job that you are applying for.

Take this opportunity to bring up any questions that are important to you to be answered in the interview