The fashion retailer stands out for its successful tech integration, including a website and app that are synced with the store’s inventory and which allow customers to identify the closest location of specific items. The company also plans to spend $1.2 billion –30% of its spending budget — on e-commerce technology through 2018.

Nine Key Attributes of Reputation

Innovation

1

People management

1

Use of corporate assets

1

Social responsibility

2

Quality of management

1

Financial soundness

2

Long-term investment value

1

Quality of products / services

1

Global competitiveness

2

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