One Block Off the Grid (1BOG), whose business model once was pooling communities together to buy into solar energy GroupOn-style, has embarked on a new strategy that shifts to a one-stop online shopping service matching residential solar customers with the solar project that makes the most sense for them. It's not exactly a new concept: trying to be an Expedia/LendingTree/Orbitz-type of comparison shopping service to "demystify" solar energy for residential customers and make it as easy as possible to convert them into solar customers. Like EnergySage which launched earlier this year , 1BOG gets information from users about their location, their utility bill, propensity to own a system, and how soon they want it. 1BOG quickly follows up (Stern says the goal is a phone call within two minutes) to expand the information about the customer's home, credit score, etc. to determ...