Step 1. Whine about horrible hackers and super importance for HTTPS for each and every site (not ones that really need it!). Pay for publications on all leading media.

Step 2. Organize provocations to push both largest free certificate providers out of business. Done now.

Step 3. Make free service that you effectively own to be one and only issuer of free certificates. Thanks to previous step it is easy. Pay media again.

Step 4. Start penalizing sites who do not use HTTPS, do same for sites lacking mobile versions (as mobile OS income is very important for you!). Btw, according to current law it is already monopoly uncompetitive behavior crime, yet prostitute media prize it.

Step 5. Introduce special mark "Not secure" for non HTTPs sites.

Step 6. Mark becoming red and in next two months browser start to offer to not open site with big red warning page.

Step 7. After short pause, major advertisers (owned by same people as google!) demand from google to do something with "extremist content, improper political views, fake news and everyone they do not like".

Step 8. All improper sites are being excluded from google search, Chrome refuse to open any of them, and also all certificate authorities cancel their certificates and refuse to provide new ones that stops sites being opened in all other major browsers.

We now approaching step 5 (step 6 is announced!), and step 7 is developing already see previous post in Blog. Discussions about some things from step 8 becoming norm in major media in US and EU.