Visual content is the next big thing. According to a report by SocialMediaExaminer, 85% of the 5000 marketers they surveyed used visual content in 2017, an increase from 74% in 2016.

Instagram, Snapchat, Facebook, Twitter are all bringing new updates, features and tools that ease the integration of video content for their users. Artificial intelligence and virtual reality are two more reasons to take this route for your brand or business.

Coming up with blog topic ideas may seem easy at first but over time it will likely become more challenging. As you become an professional blogger, the challenge comes when you realize you need to find content ideas that convert and make your blog money.

If you are doing content marketing right, you are attracting the right audience for your product or service. You are delighting those visitors. And you are also turning as many of them as possible into subscribers or paying clients/customers.

If you find yourself on the wrong side of Google, you could lose significant traffic overnight. Worse, if you are relying almost entirely on Google traffic, you could go out of business.

Google provides a lot of help for business owners, who can have their sites designed with Google’s webmaster and search evaluator guidelines in mind, but over-reliance on internet traffic from one source - and a lack of attention to what Google is doing in its lab - can spell disaster.

Surely, the site with the most inbound links is the site that has the best SEO team? Right?

In the early days, the primary factors Google considered were links and link quality. While they are still important today, it’s more useful to think about a range of factors when performing SEO.

Google has worked consistently to improve the search experience for its users through the quality of its search results. It’s useful to look at how Google has developed its search over time and to make the relevant adjustments to marketing and content creation, including how we think about links.

When you are finished building your website, what comes next? Marketing it. You need to find a way to make it discoverable in searches. You are competing with thousands of sites like yours. The last thing you want is to rank outside of Google's page one. Did you know that 75 percent of searchers do not look beyond Google's first page of search results?

You need to create and use enough of the right kind of content. Your content should aim at engaging visitors on your site. Here are various types of content that could improve your website:

RankBrain, confirmed by Google on October 26 2015, is an AI program that Google's search engine uses to identify user intent. RankBrain uses machine learning, a branch of statistics, to model scenarios and draw deductions from incomplete data without the need for human input.

Simply put, when you do a Google search it no longer uses a preset algorithm, it's now thinking. RankBrain tries to understand your intent based on its past experiences with similar searches.

Using a variety of content types keeps your audience engaged. Doing so doesn’t need to be difficult. There are many resources online that will help you raise your content game. And it doesn’t have to be expensive.

Here are the best free multimedia resources that will help you create diverse, professional content that attracts your target audience and moves them to take action.

Is your mature blog with a wealth of archived posts an underutilized asset? If those old posts are just sitting there, hoping someone stumbles across them, then the answer is yes. Here are five ways you can repurpose the content to generate sales leads, website traffic and brand recognition — all without the time and effort that goes into creating new content.