Say hello to the Instagram estate agency

Mr & Mrs Clarke gives homes a makeover, personality and backstory to display on social media

You spend time making your home look stylish, but when you’re ready to sell, it ends up languishing, unloved, ignored and badly photographed, on an estate agency website. There is, however, a solution, and it comes from Los Angeles, where sellers are bypassing the conventional market and using social-media influencers and Instagram to shift their homes.

Thea Carroll, a senior buying consultant at the Buying Solution, a buying agency, says the practice is commonplace in the US. “To differentiate themselves from the endless open houses, where cheese and wine offerings have edged into monotony, agents have sought new means.”

Experts believe that Britain’s property market has been slow to wake up to the Instagram influence, but they are finally seeing the first indications that it…

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