SOA – it is about service composition – youassemble solution from different artifacts, how you build them, how you sell them

Web2.0 – multiple people able author and multiple to consume: internet applications that explicitly leverage network effects. Not necessary tight to Web Browsers but to applications

“Data is the next Intel Inside” – VE, Google Earth – every one can get images – the data what people put on top of the underlying data – this is the value.It is not enough to think only about functionality.

“Software above the level of the single device”

Business Models:

Subscription/License based model: Models are based on the book “Place to Space” by Peter Weill

Command based –sending commands to objects in the game.(ships) to minimize network traffics

Photosynth – get value from data but also nice UX

–Cloud based service

–Consumed by rich application

HardRock sample (deepzoom technology) – memorabila.hardrock.com

British Library – five treasures

Platform for S+S:

1.Live Service – targeting consumers, no IT involvements, Consumer oriented

2.Online services – targeting businesses

Microsoft Service portfolio: (see above)

Oslo : will become our platform for building services that range from on premise to cloud space – you build stuff and later you decide how you gonna host the stuff. it is service delivery platform that come with some service creation aspects.

Exploring services:

Build Services:

1.fundamental thing is scalability– linear proportional between added resources and performance gained. I know how much performance I get if I get one box.

2.Cost efficiency – because I can switch providers – competitors are on clouds as well

3.Customizable – enterprise want to customize much more than SMB

4.integration cap. – how do I integrate with my services

5.Multi tenancy vs. Virtualization – do I want to create a fix instance for every tenant. or in a way that multiple tenants run in one instance.