EMAIL MARKETING

Drive customers to your site with Organic or Paid Search, Social Media or Email Marketing training

CREDIT UNION DIGITAL MARKETING CHECKLIST

AD EFFICIENCY (PPC)

Do your ads perform at industry standards?

Metrics

Industry Standard

Your Rate

Ecommerce Conversion rate (Transactions/Clicks)

above 1.5%

Return on ad spend (Revenue/Spend)

above $4.00

Click-through rate (Clicks/Impressions)

above 1.5%

If you’re performing below any of the industry standards, we would be happy to audit your PPC campaigns with a complimentary mini PPC audit (regular price $1,795).

LANDING PAGE EFFICIENCY

Do you have these elements on your landing pages?

Landing Page
Element

Yes / No

Clear purpose
(understand what the page is about in 3 sec)

Clear CTA (to the next step we want to take the visitor)

Social proof/testimonials

If you answered ‘NO’ to any of the top three items needed on a high-converting landing page, we would be happy to audit a key landing page for you with a complimentary mini landing page review (regular price $895).

FOUNDED IN CLEVELAND OHIO OVER 14 YEARS AGO, WE HAVE THE PROVEN SOLUTIONS TO MEET YOUR NEEDS

Your Credit Union marketing strategy in the hands of experts

The Search Guru makes digital marketing a competitive advantage by connecting your credit union with the right people, at the right time, with the right message and right technology to grow.