'Totally Dynamic' Comic Relief transformation

Totally Dynamic was recently brought in to create a Comic Relief 'charity sensation' for former Dragon's Den star Theo Paphitis. Calling on all the skills of Scott Coleman and his team of Totally Dynamic South London experts, Theo had his fabulous new Range Rover V8 TDi Autobiography transformed into a shimmering chrome classic covered by a crew of Red Nose characters.

Totally Dynamic were handed the mission due to the complexity of the wrap in terms of the prominence of the graphics and the skill required in the positioning and application. They worked hand in glove with innovative display and graphics company 3M, who provided the material. Both Totally Dynamic and 3M contributed their skills, time and effort to a great charity effort which raises millions each year for the worthiest of causes.

Theo's decision to make his own contribution to the charity meant handing his treasured brand spanking new Range Rover over to the top team. The superb car - one of only three in the UK at the moment - was described by Autocar as being able to "summon a fat storm of torque" that has it "spearing forward with the assured, unruffled authority of a global powerbroker".

Once Scott's team of experts had applied the seamless chrome wrap, they covered the Range Rover with dozens of red noses, which are more eye catching this year than ever before - particularly the huge snarling nose which covers the bonnet, grille and bumper.

Scott said, "There were three incentives to take on this challenging project - Theo Paphitis is a great guy who will always help people out; Comic Relief is one of the country's most effective charities; and 3M offer some of the best vehicle wrapping products available. Given these factors, it was the least the boys and I could do to throw our weight behind this great Comic Relief effort and do the best job in our power to make a terrific car look even more eye-catching."

"The Red Noses are evolving into real characters in their own right and it was great fun - although pretty hard work - to get them all into position on time. I'm sure they put a smile on Theo's face," he concludes.

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Large Format Review provides daily breaking news on digital print technology as used for commercial production of print for wide-format sign and display, packaging and industrial applications. We also cover 3D print and additive manufacturing.