American Football in Scandinavia Part 2: Norway

In a country like Norway – where sports are a cornerstone of culture – it comes as no surprise that American football has gained significant traction over the past decade. Today, Norway is home to nearly 1,500 players across 30+ teams, spanning as far north as Tromsø to the southern city of Kristiansand.

American football was first played on Norwegian soil following the second World War when American army soldiers stationed in Scandinavia competed against each other. Over the next few decades, the sport didn’t generate significant buzz and was only played on an annual basis by high school teams in Oslo.

As time went on however, interest grew and, by the 1970’s, these annual friendly matches escalated into semi-organized tournaments. By the mid-1980’s, the first formal clubs were born as the Vålerenga Trolls led the way and the Oslo Vikings followed quickly behind.

In 1987, American Football Norway (AFN) was established to bring organization to the sport and the next 20 years were extremely prosperous, particularly in the southern parts of Norway. By 1993, there were enough teams to create two separate divisions, separated by level of competition.

American sports continued to gain interest throughout Norway, and in 2010 the AFN merged with various other federations to form the Norwegian Federation of American Sports (NAIF). Today, the NAIF is the governing body for all American football, cheerleading, disc sports, and lacrosse in Norway.

New teams are typically placed in Division II and can work their way up to Division I via promotion. Division I teams can also be promoted to the Elite Series if their pedigree and level of play justifies this move. Currently, there are no official standards for promotion and relegation. At the seasons’ end, teams are evaluated on talent, performance, finances, and overall organizational health in order to determine the new league alignments.

Since the formation of the Elite Series, Norway’s founding teams have dominated: the Vikings and Trolls have combined for 21 national championships. History, success, and proximity have fueled an intense rivalry between the two Oslo-based clubs.

Regardless of the competition on the field, the clubs are brothers in arms when it comes to growing American football in Norway. “The Trolls have played a huge role in growing this sport and the Vikings overall,” explained Finn-Jarle Lund Mathisen, co-Founder of the Olso Vikings. “Even though we’re rivals, we wouldn’t be where we are without them and vice versa.”

This comradery was illustrated at the 30-year anniversary of both clubs last season, where members of the Trolls were honored prior to the contest at the Vikings’ facility. This sense of solidarity is common throughout the American football community in Norway and has played a large part in the recent development of the sport.

Youth Leagues

While each team has their own secret recipe for success on and off the field, one theme is consistent across the board: investment in the youth programs is the key to taking this sport to the next level. Nearly every team in the country has shifted its focus from “win now” with their senior teams to a focus on getting younger players in the door and developing them over time.

“Using resources on youth sports is very important,” said Arne Johnsen of the Tønsberg Raiders. “Getting them hooked and developed early is crucial. It takes time to build a team and a community; you have to be in it for the long haul.”

At the senior ranks, teams are given an allowance of one import player on the roster. More and more, teams are opting against import players and instead focusing these funds on top-tier foreign coaches to further develop their in-house talent.

Norway is home to three youth leagues: U19, U17, and U15. The U19 league plays the standard, 11-man version of the game, while the U17 and U15 levels are played using 9-man rules.

The 90’s ushered in the first wave of women’s American football in Norway in the form of flag football. Gameplay has evolved in recent years and more and more players began advocating for a fully equipped league. In 2015, the first contact women’s series was born.

Obstacles and Tenacity

Norwegian teams have had no shortage of obstacles in bringing American football to these heights over the past 30+ years. In addition to the relative sparseness of population throughout the country, properly equipped field space is at a premium in Norway.

With a short window for outdoor sports, there are not only limited numbers of fields but they are typically booked solid throughout the year. This leaves the majority of teams – which are generally unable to pay for their own facilities – vying for the remaining timeslots to practice and play games.

American football, while growing quickly, is still one of the smaller sports in Norway. Consequently, the sport has lacked media coverage throughout the country. This has shifted in recent years, however, and a new milestone was met this year when the Elite Series’ final match was broadcast on national television.

Transportation is also a tremendous expense for teams, especially those situated in the northern part of the country. While most teams in the south are able to take buses to matches, teams from the north are often required to charter flights. This daunting cost has been a large barrier of entry for teams closer to the Arctic Circle.

Yet, despite all of these obstacles, the Norwegian football community is as vibrant as ever. Teams constantly communicate with one another, sharing best practices and working to grow the sport overall. And, thanks to technological advancements, teams are optimistic about developing players faster than ever with film review and technical videos.

American football in Norway truly comes down to one word: tenacity. In multiple cases with a majority of teams, there were rough patches in which particular seasons and even the well-being of the club in general was in doubt. Yet, time and time again, these teams have pulled themselves up by their bootstraps and have preserved.

At the end of the day, as Greg Kleidon of the Sand Falcons describes, the Norwegians have something that sets them apart from other countries:

“[Norwegians] have the biggest hearts of anyone I’ve seen,” Kleidon said. “They all have families and full-time jobs, but they take time away from these things to run programs with the least amount of resources of anyone in Europe. They are beyond dedicated.”

This dedication and heart, melded with unrelenting tenacity will serve Norway well as it continues to grow American football in Scandinavia. We look forward to more incredible feats from this Nordic country in the near future.

D.J. Podgorny is the Director of Football Operations for The Growth of a Game and Premier Class Consulting and is based in Brussels, Belgium. A lifelong football enthusiast, he has experienced the game as a player in high school, a manager at the University of Illinois Division I program, a high school football coach in Monticello, Illinois and is the biggest Indianapolis Colts fan west of the Mississippi River. D.J. is also a huge fan of music and previously played bass ​in a Bay Area rock band. You can follow D.J. on Twitter at (@DJPodgorny).

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The Growth of a Game is a Belgian-based company connecting football advocates across Europe. We work with teams, players, coaches, and fans to grow American football and build a foundation for further development. Read more →

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