Don’t get too excited though – the company will begin only with select residential projects and neighborhoods, so chances are you’ll have to wait until 2016 when Cox begins its “market-wide” deployment.

Cox also announced today it will double the speeds of its most popular tiers of internet service, with the Internet Preferred package going from 25 mbps to 50 mbps and the Internet Premier package jumping from 50 mbps to 100.

Both announcement somehow failed to mention prices associated with these new services. While Google Fiber has yet to officially announce plans for the Phoenix area, it costs just $70 per month in Kansas City. Cox’s Internet Preferred package, which will supposedly offer 100 mbps download speed (one-tenth that of Google Fiber), already costs $73.99 per month.

As for gigabit speeds: if you need it now, perhaps you should switch to another cable company.