Instagram videohttp://www.adweek.com/taxonomy/term/15902/all
enMarch Madness Marketers Should Study the NBA for a Winning Instagram Strategyhttp://www.adweek.com/news/technology/march-madness-marketers-should-study-nba-winning-instagram-strategy-163180
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/march-madness-instagram-hed-2015.jpg"> <p>
If brands that are investing in March Madness&mdash;we&#39;re looking at you,&nbsp;<a href="http://www.adweek.com/news/television/could-snapchat-be-march-madness-player-year-162961" target="_blank">Capital One, Coke and AT&amp;T</a>&mdash;want to effectively extend their campaigns to social video, they should watch basketball&#39;s big boys for guidance and inspiration. The National Basketball Association has consistently held the No. 1 slot for sports leagues on our Adweek/<a href="http://www.shareablee.com" target="_blank">Shareablee</a> weekly brand charts for Instagram clips, while often recapping a night&#39;s prior events, not with true video but with a rapid-fire series of photo stills.</p>
<p>
&quot;The NBA has mastered the frozen moment&mdash;the photo cliffhanger,&quot; said Sean Miller, svp of strategy at digital agency Rokkan. &quot;The lesson for marketers is that if you don&#39;t have decent video to begin with, stick with photos. But a great video is only as good as its best frame. The one that begs to be played. This step is overlooked by a lot of brands using Instagram who assume that the little play button in the corner is going to be enough to for people to stop and watch for 15 seconds.&quot;</p>
<p>
Matt Conlin, president of Fluent, said Americans&#39; typically short attention spans make the NBA&#39;s Instagram account a &quot;perfect example of what to do.&quot;</p>
<p>
&quot;The league understands people are looking for quick, concise videos showcasing elite [players], not boring shorts that don&#39;t entertain,&quot; he explained. &quot;If March Madness marketers can even somewhat replicate what has been done via the NBA social channels, it should prove successful and excite the college basketball fan base.&quot;</p>
<p>
Mary Beth Keelty, chief marketing officer at PM Digital, pointed to the NBA&#39;s practice of sharing behind-the-scenes moments&mdash;a best practice for all social media marketing.</p>
<p>
&quot;Fans are intrigued by pre-game rituals and after-win celebrations, and Instagram is a platform that allows the NBA to offer these kinds of connections,&quot; she said. &quot;With March Madness approaching, marketers have the opportunity to follow the NBA&#39;s lead and share content that allows fans access to their favorite players and schools off the court. At its core, Instagram is a storytelling platform, and March Madness marketers can leverage the unexpected stories that come to life throughout the course of the tournament through entertaining, and highly personal, pictures and videos.&quot;</p>
<p>
Indeed, as the calendar flips on Sunday and NCAA conference tournaments hit the airwaves in the following days, basketball fans&mdash;even the most casual of them&mdash;will follow the human narratives that emerge.</p>
<p>
Can the currently undefeated Kentucky Wildcats, with its young but supremely talented team, handle the tough expectation that they&#39;ll win it all? Can a smaller school make it to the Final Four like Wichita State did in 2013 or Virginia Commonwealth in &#39;11? Brands will keep a close eye on such storylines, trying to enter the sometimes riveting conversation via Instagram, Facebook, Twitter, Snapchat, and other platforms with appropriate messaging.</p>
<p>
&quot;From Cinderella stories to emerging basketball dynasties, March Madness captures the hearts of basketball fans everywhere,&quot; said Stacy DeBroff, CEO of Influence Central. &quot;The visual imagery and video capabilities of Instagram prove the ideal vehicle for fans to relive everything from dramatic wins to behind-the-scenes happenings along the path toward victory.&quot;</p>
<p>
If you need to brush up on how the NBA and other top brands kill it with Instagram video before the college action picks up, take a gander at their work in the multimedia infographic below. <a href="http://www.adweek.com/topic/videowatchshareablee-instagram-video-ranking" target="_blank">Our weekly feature </a>always entails eight particular categories (auto, beauty, consumer electronics, retail, fashion, celebrities, sports leagues and TV shows). Two wildcard niches are always added in, and we&#39;ve chosen luxury fashion and sporting goods/apparel for this week&#39;s edition.</p>
<p>
Check out their winning clips.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-02-16&amp;end=2015-02-22" style="overflow: hidden" width="652"></iframe></p>
TechnologybrandingCokeInstagramInstagram videoMarch MadnessChristopher HeineNbaNCAA BasketballSocialsocial brandingsocial media marketingsocial photossocial videoSports MarketingFri, 27 Feb 2015 18:26:12 +0000163180 at http://www.adweek.comBig Brands' Dedication to Instagram Video Pays Off With Follower Lifts http://www.adweek.com/news/technology/big-brands-dedication-instagram-video-pays-follower-lifts-163072
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/nike-interactive-app-hed-201.png"> <p>
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: <a href="http://www.adweek.com/news/technology/starbucks-stop-motion-clip-instagram-strikes-creative-chord-162218" target="_blank">Starbucks</a>, <a href="http://www.adweek.com/news/technology/victorias-secret-shows-theres-something-about-airplanes-and-social-media-161761" target="_blank">Victoria&#39;s Secret</a>, Nike, <a href="http://www.adweek.com/news/technology/gopro-shows-how-cool-soundtrack-and-adorable-dog-makes-instagram-video-better-162458" target="_blank">GoPro</a> and the <a href="http://www.adweek.com/news/technology/nbas-instagram-team-scores-without-sneakers-158299" target="_blank">National Basketball Association</a>. Those names also appear in our newest rankings, which cover the period of Feb. 9 and Feb. 15.</p>
<p>
Which brands appear on the chart is based on how many likes and comments their videos generate. We thought it&#39;d be interesting to see how their consistently strong work impacts the number of followers they pick up.</p>
<p>
Take a look at the Instagram audience lift each company has seen since we began tracking the social videos last April:</p>
<ul>
<li>
Starbucks went from 2.3 million followers to 3.7 million.</li>
<li>
The National Basketball Association jumped from 2.3 million to 4.9 million.</li>
<li>
GoPro surged from 1.9 million to 4.2 million.</li>
<li>
Victoria&#39;s Secret clearly bested that trio, more than doubling its audience from 4.2 million to 10.5 million.</li>
<li>
But Nike takes the proverbial cake, skyrocketing from 4 million to 12 million.</li>
</ul>
<p>
How much each company has spent on Instagram marketing is unknown, and that&#39;d be an important factor in determining which brand&#39;s social media director deserves the greatest salary raise. One thing&#39;s for sure: Nike is killing it. And it also appears certain that all the brands&#39; dedication to the platform is paying off in terms of audience growth.</p>
<p>
In the multimedia infographic below, we feature eight categories (auto, beauty, consumer electronics, retail, fashion, celebrities, sports leagues and TV shows), which regularly appear in our weekly chart. Two wildcard niches are always added in, and we&#39;ve chosen sporting goods/apparel and food/beverage for this week&#39;s edition.&nbsp;</p>
<p>
The chart allows viewers to watch last week&#39;s top videos while seeing what kind of engagement the brands created.</p>
<p>
Take note that Starbucks for the second time recently&nbsp;<a href="http://www.adweek.com/news/technology/starbucks-stop-motion-clip-instagram-strikes-creative-chord-162218" target="_blank">&quot;regrammed&quot;</a>&nbsp;(the term for Instagram sharing activity) an artist&#39;s 15-second video much to the delight of its followers. Meanwhile, other brands continue to explore stop-motion clips on the social platform.</p>
<p>
Check out all the winning work.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-02-09&amp;end=2015-02-15" style="overflow: hidden;" width="652"></iframe></p>
TechnologyGoProInstagramInstagram videoNational Basketball AssocationNbaChristopher HeineShareableeSocialsocial videoStarbucksVictoria's SecretVideoWatch/Shareablee Instagram video rankingFri, 20 Feb 2015 17:40:26 +0000163072 at http://www.adweek.comTaylor Swift's Cat Reenacted a Super Bowl Interception and Blew Up Instagram http://www.adweek.com/news/technology/taylor-swifts-cat-reenacted-super-bowl-interception-and-blew-instagram-162925
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/taylorswiftolivia012015.png"> <p>
Pop Warner coaches constantly drill the words &quot;two hands&quot; into the ears of their wide receivers, hoping to train grade-schoolers to properly catch a football. Sometimes the youngsters get the hang of it, other times not.</p>
<p>
Maybe they should ask Taylor Swift what techniques she is using to teach her kitten the art of snagging objects out of the air. On Super Bowl Sunday, the popular singer posted an Instagram video in which her feline (or possibly a friend&#39;s cat&mdash;that part is a little unclear) is tossed a crunchy morsel. Check out what happens next:</p>
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<a href="https://instagram.com/p/yk_yZJjvIy/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_top">A video posted by Taylor Swift (@taylorswift)</a> on <time datetime="2015-02-02T00:06:46+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Feb 1, 2015 at 4:06pm PST</time></p>
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<script async defer src="//platform.instagram.com/en_US/embeds.js"></script><p>
&nbsp;</p>
<p>
That&#39;s how you catch it with two hands, kids. (But please, do not swallow the objects of whatever game you&#39;re playing.) Swift then posted a message explaining she and her cat were reenacting an interception by Seattle Seahawks cornerback Jeremy Lane near the end of the first quarter.</p>
<p>
Check out the time-stamp on the post&mdash;mere minutes after Lane&#39;s play. Now <em>that&#39;s</em> real-time marketing.</p>
<p>
In our weekly Adweek/<a href="http://www.shareablee.com" target="_blank">Shareablee</a> branded Instagram video chart, we&#39;ve <a href="http://www.adweek.com/news/technology/taylor-swift-channels-kendrick-lamar-and-instagram-goes-crazy-161386" target="_blank">already noted</a> that Swift has mad social media skills. But the 1.2 million likes and comments her kitty clip generated was her best effort, statistically, that we&#39;ve observed.</p>
<p>
In the multimedia infographic below, we feature eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which regularly appear in our weekly chart. Two wildcard niches are always added in, and we&#39;ve chosen movies and pro sports teams for this week&#39;s edition.</p>
<p>
Marketers for the R-rated film <a href="http://www.adweek.com/news/technology/how-vevo-found-workaround-make-its-fifty-shades-video-autoplay-twitter-162498" target="_blank">Fifty Shades of Grey</a> and TV program Ellen joined Swift as notable performers from Feb. 1 through Feb. 7.</p>
<p>
Check out all the winning work.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-02-02&amp;end=2015-02-08" style="overflow: hidden" width="652"></iframe></p>
Technologycontent marketingInstagramInstagram videoShareableeSocialChristopher HeineSocial Mediasocial videoTaylor SwiftVideoWatch/Shareablee Instagram video rankingThu, 12 Feb 2015 21:36:12 +0000162925 at http://www.adweek.comShould Instagram Let Brands Target Users Based on Location?http://www.adweek.com/news/technology/should-instagram-let-brands-target-users-based-location-162796
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/footlockercustomtshirtinstagramhed012015.png"> <p>
The top Instagram video among retailers last week was by <a href="http://www.adweek.com/news/advertising-branding/ad-day-everythings-great-then-awful-then-maybe-ok-john-walls-foot-locker-ad-161209" target="_blank">Foot Locker</a>, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn Station location in New York City. It marks the first time a locally focused effort has cracked our <a href="http://www.adweek.com/topic/videowatchshareablee-instagram-video-ranking" target="_blank">10-month-old Adweek/Shareablee chart</a> for the top branded Instagram videos.</p>
<p>
Foot Locker&#39;s post ran nationwide, since Instagram doesn&#39;t offer marketers a location-targeting feature. But the brand&#39;s success raises an intriguing question: Should the Facebook-owned photo- and video-sharing app incorporate the ability to zero in on consumers based on their whereabouts?</p>
<p>
&quot;Location-based targeting features would make Instagram a more attractive platform for large brands with multiple locations,&quot; said David Deal, a Chicago-based digital marketing consultant. &quot;Mobile is the key to creating customers locally, and Instagram is both a visual and mobile platform. Brands that already possess strong local marketing strategies would benefit the most from location-based targeting features.&quot;</p>
<p>
Instagram wasn&#39;t immediately available to answer queries about whether a future app update might include those capabilities. But considering Facebook allows all users to segment whom they want to see their posts, the idea of a similar tool for marketers and consumers alike doesn&#39;t seem far fetched.</p>
<p>
At any rate, Foot Locker&#39;s &quot;Customize Your Own&quot; video leans on text while highlighting Nike and NYC&#39;s strong basketball heritage. The #HouseofHoops pitch encourages viewers to go to the company&#39;s Seventh Avenue and 33rd Street store to purchase a customized T-shirt. (A <a href="http://instagram.com/p/yc7yLTv9FW/?modal=true&amp;utm_source=partner&amp;utm_medium=embed&amp;utm_campaign=video" target="_blank">few commenters are chiding</a> Foot Locker&#39;s &quot;New York Dominates&quot; copy&mdash;which appears in the fast-paced video for about two seconds&mdash;because the Knicks are enduring such an awful season.)</p>
<p>
Check out the brand&#39;s work in our multimedia infographic that features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which regularly appear in our weekly chart. Two wildcard niches are always sprinkled in, and we&#39;ve chosen television networks and fashion luxury for this week&#39;s edition.</p>
<p>
The niche-based winners for Jan. 26 through Feb. 1 appear below.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-01-26&amp;end=2015-02-01" style="overflow: hidden" width="652"></iframe></p>
<p>
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TechnologyFoot LockerInstagramInstagram videoShareableeSocialChristopher HeineSocial Mediasocial videovideo marketingVideoWatch/Shareablee Instagram video rankingThu, 05 Feb 2015 21:22:13 +0000162796 at http://www.adweek.comInstagram Videos Now Loop, and Here's Why Brands Are So Excited About Ithttp://www.adweek.com/news/technology/heres-why-brands-love-video-loops-instagram-just-launched-162776
Garett Sloane<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/insta-loop-1-2015.png"> <p>
Instagram&#39;s new, endlessly repeating video loops make it easier for users to keep watching without having to click &quot;play&quot; over and over again. They&#39;re also giving brands a new way to get creative, as seen today when The Gap launched a micro-series on Instagram tied to the looping function.</p>
<p>
Instagram,&nbsp;<a href="http://www.adweek.com/news/technology/instagram-now-bigger-twitter-300-million-monthly-users-161869" target="_blank">which has more than 300 million users</a> announced the Vine-like video feature today. Brands were among the first to post clips taking advantage of the loop. GoPro, a popular sharer on the app, posted <a href="http://instagram.com/p/ysPuD9rf_9/?modal=true" target="_blank">a pair of skis hitting the snow in slow motion.</a> The National Basketball Association shared <a href="http://instagram.com/p/yr36SFRhy7/?modal=true" target="_blank">a highlight reel of emerging Miami Heat star Hassan Whiteside.</a></p>
<p>
But the brand best positioned to take advantage of the looping video was The Gap, which debuted a <a href="http://instagram.com/p/ysJHTgj9mC/" target="_blank">new micro-show on Instagram,</a> featuring actors Jenny Slate (Obvious Child) and Paul Dano (Little Miss Sunshine). Wieden+Kennedy New York helped develop it.&nbsp;</p>
<p>
&quot;The nature of the videos is that you get something different every time you play them,&quot; said Tricia Nichols, Gap&#39;s global leader of consumer engagement, media strategy and brand partnerships, referring to the 12-part series. &quot;The story twists and turns, and there are little Easter eggs. So it&#39;s the perfect opportunity for video loops.&quot;</p>
<p>
The Gap series, billed as the &quot;weirdest love story ever Instagrammed,&quot; is timed to the lead-up to its spring clothing line and will have a new installment every week. The Gap will share the videos on platforms like YouTube, too, and it will pay to sponsor the posts on Instagram, Nichols said.</p>
<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-version="4" style="background: rgb(255, 255, 255); margin: 1px; padding: 0px; border-radius: 3px; border: 0px currentColor; border-image: none; width: calc(100% - 2px); max-width: 658px; box-shadow: 0px 0px 1px 0px rgba(0,0,0,0.5), 0px 1px 10px 0px rgba(0,0,0,0.15);">
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<a href="https://instagram.com/p/ysJHTgj9mC/" style="color: rgb(0, 0, 0); line-height: 17px; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; text-decoration: none; -ms-word-wrap: break-word;" target="_top">Get ready for a strange spring with @jennyslate and Paul Dano, in the weirdest love story ever Instagrammed. #SpringIsWeird Follow the 12-episode film series and shop the spring looks you see at the link in our profile.</a></p>
<p style="padding: 8px 0px 7px; text-align: center; color: rgb(201, 200, 205); line-height: 17px; overflow: hidden; font-family: Arial,sans-serif; font-size: 14px; margin-top: 8px; margin-bottom: 0px; white-space: nowrap; -ms-text-overflow: ellipsis;">
A video posted by GAP (@gap) on <time datetime="2015-02-04T18:42:57+00:00" style="line-height: 17px; font-family: Arial,sans-serif; font-size: 14px;">Feb 4, 2015 at 10:42am PST</time></p>
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<script async defer src="//platform.instagram.com/en_US/embeds.js"></script><p>
And there&#39;s another format that could find more use on Instagram now that loops are possible: The GIF. While not technically GIFs, the continuously playing videos mimic them and could repackage existing content from other sites.</p>
<p>
&quot;It makes a lot of sense. With the success that Tumblr has had with GIFs and Twitter with Vine, it&#39;s been proven that there&#39;s something mesmerizing about the loop feature,&quot; said Michael Kelly, social media manager for Red Vines, the licorice company. &quot;The loops just lend themselves to the creativity of the Internet. And it&#39;s consistent with the way people consume content on Instagram already.&quot;</p>
<p>
Late last year, <a href="http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081" target="_blank">Instagram started serving its first video ads,</a> which have been used by the likes of Disney to market movies and Electronic Arts to promote video games. &quot;Advertisers will certainly be happy that their sponsored posts will continue to play,&quot; Kelly said.</p>
Technologyautoplayautoplay videoBanana RepublicFacebookFacebookGarett SloaneInstagraminstagram adsinstagram advertisingInstagram marketingInstagram videoloopsMobileNational Basketball AssocationRed VinesSocialThe GapTumblrVineWed, 04 Feb 2015 22:48:33 +0000162776 at http://www.adweek.comLowe's Releases the First Instagram Video Ad Timed to the Super Bowlhttp://www.adweek.com/news/technology/lowes-releases-first-instagram-video-ad-run-during-super-bowl-162666
Garett Sloane<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/bbdo-super-bowl-chalk-table-food-hed-2015.png"> <p>
Instagram video ads are new for Super Bowl marketers this year, and Lowe&#39;s is buying&nbsp;<a href="http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081" target="_blank">two spots</a>&nbsp;focusing on how to play host for Sunday&#39;s Big Game.</p>
<p>
The 15-second clips were shot with Hyperlapse, <a href="http://www.adweek.com/news/technology/12-marketers-already-experimenting-hyperlapse-159762" target="_blank">a feature developed by Instagram last year</a> that uses fast motion to stylish effect. It hopes to offer &quot;inspiration and empowerment for the do-it-yourself millennial customer,&quot; the company said in an e-mailed statement to Adweek.</p>
<p>
Lowe&#39;s Instagram campaign revolves around the concept &quot;Hypermade,&quot; showing off little projects in super-fast speed. The two videos highlight helpful projects for Super Bowl party fans. (Lowe&#39;s has 64,000 Instagram followers, and its agency, BBDO, created the videos.)</p>
<p>
Lowe&#39;s does not have an in-game commercial, but it has been an NFL advertiser, including sponsoring Thursday Night Football. The marketing strategy during the season included buying autoplay video ads on Facebook to lift the TV commercials. Over the course of three weeks this fall, Lowe&#39;s Facebook videos received 1.2 million views, the company said.</p>
<p>
A number of brands are using Instagram to boost their Facebook and television campaigns around the Super Bowl, including Dove Men+Care, according to a source familiar with the plans. Dove is looking to reach men on Instagram with its Real Strength ads.</p>
<p>
Also, Pepsi and Coca-Cola have plans for Instagram ads, the source said.</p>
<p>
The social platform will be popular among advertisers on Sunday, said Lucas Herscovici, vice president of consumer connections at Anheuser-Busch. He would not reveal what plans his company has for Budweiser or Bud Light, which have a <a href="http://www.adweek.com/news/technology/years-most-high-stakes-super-bowl-showdown-youtube-vs-facebook-162527" target="_blank">heavy social media strategy across almost all platforms.</a></p>
<p>
&quot;Pay attention to Instagram,&quot; Herscovici said. &quot;Not only to what we&#39;re posting but to what other people are posting.&quot;</p>
<p>
Here&#39;s a look at what Lowe&#39;s will be posting and sponsoring.</p>
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Technology2015 Super Bowl2015 Super Bowl adsAnheuser-Buschautoplay videoBbdoGarett SloaneDoveDove Men+CareFacebookFacebookInstagraminstagram advertisingInstagram videoLowe'sMobilePepsiSocialFri, 30 Jan 2015 21:27:03 +0000162666 at http://www.adweek.comHere Are the Week's Top Brands for Instagram Videoshttp://www.adweek.com/news/technology/here-are-weeks-top-brands-instagram-videos-162635
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/klay-thompson-getty-hed-01-2015.jpg"> <p>
The Golden State Warriors are currently basketball&#39;s best team with a record of 36-7. But ask any NBA fan, and they&#39;ll tell you that the Bay Area squad is also the league&#39;s most exciting.</p>
<p>
Watching point guard Stephen Curry commandeer the potent Warrior&#39;s offense has become must-see TV for sports junkies. So when teammate Klay Thompson scored a league-record 37 points in the third quarter alone on Jan. 23, social media went crazy, and the NBA quickly posted a 15-second montage of the shooting guard&#39;s prolific outburst on Instagram.</p>
<p>
Nearly 176,000 people liked or commented on the video, making it best-in-category in our Adweek/<a href="http://www.shareablee.com" target="_blank">Shareblee</a> weekly branded Instagram videos chart for Jan. 19-25. The NBA has <a href="http://www.adweek.com/news/technology/nbas-instagram-team-scores-without-sneakers-158299" target="_blank">out-classed the NFL and Major League Baseball</a> on Instagram consistently for roughly 10 months, as basketball&#39;s marketers often post on the social channel several times a day. Such efforts have helped the NBA accrue 4.7 million followers, nearly <a href="http://www.adweek.com/videowatch/nba-fashion-ruling-instagram-video-157586" target="_blank">doubling its Instagram audience since May</a>.</p>
<p>
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which regularly appear in our weekly chart. Two wildcard niches are always sprinkled in, and we&#39;ve chosen sporting goods/apparel and fashion bloggers for this week&#39;s edition.</p>
<p>
Check out the fine work by the NBA and this week&#39;s other winners below.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-01-19&amp;end=2015-01-25" style="overflow: hidden" width="652"></iframe></p>
Technologycontent marketingInstagramInstagram videoNational Basketball AssociationNbaChristopher HeineSocialsocial media marketingVideoWatch/Shareablee Instagram video rankingThu, 29 Jan 2015 20:46:55 +0000162635 at http://www.adweek.comGoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Betterhttp://www.adweek.com/news/technology/gopro-shows-how-cool-soundtrack-and-adorable-dog-makes-instagram-video-better-162458
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/dog-running-gopro-hed-2015.png"> <p>
Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn&#39;t include sound. And while the social platform is inherently visual first and foremost, <a href="http://www.adweek.com/news/advertising-branding/gopros-paul-crandell-turns-us-all-thrill-seekers-160377" target="_blank">GoPro</a> demonstrates that the right music and background noise can make 15-second clips even more enjoyable.</p>
<p>
The high-tech camera marketer strapped one of its devices on the back of a dog named Walter (who appears to be a labrador) and captured the canine&#39;s sprint to a nearby beach, where he jumped into the ocean. That&#39;s pretty fun to watch.</p>
<p>
Orchestral music, mixed with audible reactions from beachgoers, made the viewing experience better, as GoPro&#39;s video inspired 307,000 likes and comments on Instagram. The listening is almost as good as the watching, and the results show that applying a little tender-loving care to Instagram clips is probably worth the while. The four winning brands from last week that didn&#39;t utilize sound (Dior, Victoria&#39;s Secret, Urban Outfitters and the National Basketball Association) failed to perform as well as GoPro.</p>
<p>
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which regularly appear in our Adweek/<a href="http://www.shareablee.com" target="_blank">Shareablee</a> top branded Instagram videos weekly chart. Two wildcard niches are always sprinkled in, and we&#39;ve chosen magazines and fashion luxury for this week&#39;s edition.</p>
<p>
Check out GoPro&#39;s doggone-good work and the other winning Instagram clips while seeing what kind of reach the brands accomplished.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-01-12&amp;end=2014-01-18" style="overflow: hidden" width="652"></iframe></p>
TechnologyDiorGoProInstagramInstagram videomobile videoChristopher HeineOnline videoShareableeSocialsocial videosocial-mobileUrban OutfittersVictoria's SecretVideoWatch/Shareablee Instagram video rankingWed, 21 Jan 2015 21:41:51 +0000162458 at http://www.adweek.comBeauty Video Marketers Are Finding a Second Home on Instagramhttp://www.adweek.com/news/technology/youtube-beauty-vloggers-are-finding-second-home-instagram-162368
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/anastasia-hed-2015.jpg"> <p>
How-to beauty videos, which have been wildly popular on YouTube for years <a href="http://www.adweek.com/news/technology/how-youtubes-hottest-personalities-are-becoming-offline-superstars-161307" target="_blank">thanks to the likes of Michelle Phan</a>, are increasingly finding a home on Instagram. The platform&#39;s 15-second limitation isn&#39;t scaring away cosmetics marketers, underscored by the continued success of Anastasia Beverly Hills.&nbsp;</p>
<p>
The Los Angeles-based salon chain has <a href="http://instagram.com/anastasiabeverlyhills/?utm_source=partner&amp;utm_medium=embed&amp;utm_campaign=video" target="_blank">3 million Instagram followers</a>, and puts them to good use with daily photo and video posts. Its fast-paced tutorial showing people how to achieve a &quot;smokey eye&quot; look with eye shadow picked up 74,100 likes and 2,300 comments to rank as the best-performing clip for the beauty category from Jan. 5-11 in our Adweek/<a href="http://www.shareablee.com/" target="_blank">Shareablee</a> weekly branded Instagram video chart.</p>
<p>
The top-ranked spot is becoming familiar territory for Anastasia Beverly Hills, which also <a href="http://www.adweek.com/news/technology/starbucks-stop-motion-clip-instagram-strikes-creative-chord-162218" target="_blank">won its category during the first week of 2015</a>.&nbsp;</p>
<p>
But it&#39;s not like there aren&#39;t competitors for the company to contend with on Instagram. In our latest rankings, the brand beat out industry notables Lush, B<span style="line-height: 20.3999996185303px;">enefit Cosmetics and&nbsp;</span><span style="line-height: 20.3999996185303px;">Est&eacute;e Lauder (in that order) for beauty marketers on the platform. Anastasia Beverly Hills is clearly most focused on <a href="http://www.adweek.com/news/technology/instagrams-ceo-tells-us-who-his-favorite-users-are-now-theres-300-million-them-161891" target="_blank">Instagram</a>&nbsp;to do its sharing. It has only <a href="https://www.youtube.com/user/AnastasiaBeverlyHill" target="_blank">25,000 YouTube subscribers</a>, which is a meager sum&nbsp;compared to its millions of Instagram followers.&nbsp;</span></p>
<p>
<span style="line-height: 20.3999996185303px;">The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we&#39;ve chosen magazines and fashion bloggers for this week&#39;s edition.</span></p>
<p>
<span style="line-height: 20.3999996185303px;">Check out Anastasia Beverly Hills&#39; work and the other winners&#39; Instagram clips (fans of Ellen will definitely want to scroll down to watch the show&#39;s post) while seeing what kind of reach the brands achieved.</span></p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2015-01-5&amp;end=2014-01-11" style="overflow: hidden" width="652"></iframe></p>
TechnologyAnastasia Beverly Hillsbeautycontent marketingCosmeticsInstagramChristopher HeineSocialSocial Mediasocial media marketingsocial videoThu, 15 Jan 2015 12:46:02 +0000162368 at http://www.adweek.comStarbucks' Stop-Motion Clip on Instagram Strikes a Creative Chordhttp://www.adweek.com/news/technology/starbucks-stop-motion-clip-instagram-strikes-creative-chord-162218
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/rachelryle-starbucks-01-2015.png"> <p>
In terms of creativity, this week&#39;s Adweek/<a href="http://www.shareablee.com" target="_blank">Shareablee</a> weekly <a href="http://www.adweek.com/topic/instagram-video" target="_blank">branded Instagram video chart</a> has a strong showing.</p>
<p>
Leading the way is Starbucks, which regrammed a stop-motion clip made by artist <a href="http://www.rachelryle.com/" target="_blank">Rachel Ryle</a> and picked up nearly 197,000 likes and comments from Dec. 29 through Jan. 4 while using the #StarbucksForLife hashtag. The work employs two basic scenes but entails an abundance of colors, as the artist&#39;s hand creates images on the screen in a virtual fashion. The Seattle-based coffee brewer <a href="http://www.adweek.com/news/technology/so-starbucks-really-good-instagram-videos-too-160534" target="_blank">continues a stellar showing</a> on Instagram&#39;s platform, dating back several months.</p>
<p>
Meanwhile, NASA&#39;s 15-second moon footage is eerily cool, and it garnered 62,000 likes and comments.</p>
<p>
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we&#39;ve chosen food/beverage and government for this week&#39;s edition.</p>
<p>
Check out Starbucks&#39;, NASA&#39;s and the other winners&#39; Instagram clips while seeing what kind of reach the brands achieved.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2014-12-29&amp;end=2014-01-04" style="overflow: hidden" width="652"></iframe></p>
TechnologyInstagramInstagram videoNASAShareableeSocialChristopher Heinesocial media marketingsocial videoStarbucksVideoWatch/Shareablee Instagram video rankingThu, 08 Jan 2015 12:06:01 +0000162218 at http://www.adweek.comHere Are the Top Branded Instagram Videos of 2014http://www.adweek.com/news/technology/here-are-top-branded-instagram-videos-2014-162132
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/instagram-phone-hed-2013_0_0.jpg"> <p>
Since debuting the weekly branded Instagram video charts <a href="http://www.adweek.com/topic/videowatchshareablee-instagram-video-ranking" target="_blank">several months ago</a>, we&#39;ve learned that marketers who were dedicated to this <a href="http://www.adweek.com/news/technology/instagram-now-bigger-twitter-300-million-monthly-users-161869" target="_blank">increasingly important social space</a> were consistently the ones winning. That&#39;s why brands such as the National Basketball Association, BMW, <a href="http://www.adweek.com/news/technology/instagram-becoming-tv-substitute-youtube-160653" target="_blank">Ellen</a> and GoPro regularly beat out competitors in their categories.</p>
<p>
But the end-of-the-year Adweek/<a href="http://www.shareablee.com/" target="_blank">Shareablee</a> chart reveals some unlikely companies had big hits early in 2014 before our rankings were born. They included high-end fashion retailer&nbsp;Luisa Via Roma, The Steve Harvey Show, The Washington Post and Billabong, among others.</p>
<p>
The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wild-card categories are always sprinkled in, and we&#39;ve chosen movies and publications for this special end-of-year roundup.</p>
<p>
Based on Instagram video likes and comments, here were the top brand performances of 2014 when it came to creating engagement on the<a href="http://www.adweek.com/news/technology/instagram-now-bigger-twitter-300-million-monthly-users-161869" target="_blank"> burgeoning platform</a>.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2014-12-22&amp;end=2014-12-28&amp;display_start=2014-01-01&amp;display_end=2014-12-28" style="overflow: hidden" width="652"></iframe></p>
TechnologyBmwEllenGoProInstagramInstagram videoChristopher HeineShareableeVideoWatch/Shareablee Instagram video rankingWed, 31 Dec 2014 11:00:01 +0000162132 at http://www.adweek.comA Year Out From Release, Star Wars Is Already Killing It in Social Media http://www.adweek.com/news/technology/heres-why-star-wars-going-kill-it-social-media-162002
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/star-wars-7-hed-2014.jpg"> <p>
Marketing for Star Wars VII&mdash;in an age of social and experiential media&mdash;is going to be fun to watch before the film hits theaters in December 2015.</p>
<p>
Take the entertainment franchise&#39;s <a href="http://instagram.com/starwars/?utm_source=partner&amp;utm_medium=embed&amp;utm_campaign=photo" target="_blank">Instagram account</a>, which last week posted a late 1970s TV spot offering an action-figure collector&#39;s case with all of the movie&#39;s early characters (&quot;and <a href="http://actionfigures.about.com/b/2009/06/23/super-rare-1978-star-wars-blue-snaggletooth-spotted.htm" target="_blank">Snaggletooth</a>!,&quot; the clip proclaims). The film&#39;s social team last week posted the old commercial as part of throwback Thursday&mdash;or #TBT&mdash;and quickly received 21,500 likes and nearly 500 comments.</p>
<p>
And with virtual reality (VR) seemingly ready to make a splash next year, one can only guess what Stars Wars may be able to do by combining outtakes and trailers with emerging VR headsets like Oculus Rift and Samsung Gear VR. Such cool, new-media endeavors could only be bolstered through channels like Facebook, Twitter, Instagram, Twitter and YouTube.</p>
<p>
At any rate, Star Wars&#39; two-dimensional throwback video on Instagram was good enough for the No. 1 slot on the <a href="http://www.adweek.com/topic/shareablee" target="_blank">Adweek/Shareablee weekly chart</a> in the movie category for Dec. 8 to Dec. 14. The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we&#39;ve chosen movies and TV channels for this week&#39;s edition.</p>
<p>
Check out Star Wars&#39; and the other winners&#39; 15-second clips while seeing what kind of reach the brands achieved.</p>
<p>
<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2014-12-08&amp;end=2014-12-14" style="overflow: hidden;" width="652"></iframe></p>
TechnologyInstagramInstagram videoShareableeSocialStar WarsChristopher HeineWed, 17 Dec 2014 16:22:45 +0000162002 at http://www.adweek.comInstagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Themhttp://www.adweek.com/news/technology/instagrams-ceo-tells-us-who-his-favorite-users-are-now-theres-300-million-them-161891
Garett Sloane<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/zuckerberg-systrom-hed-2014.jpg"> <p>
Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now <a href="http://www.adweek.com/news/technology/instagram-now-bigger-twitter-300-million-monthly-users-161869" target="_blank">the highly stylized sharing app has 300 million users,</a> many of them younger than 35 years old. Instagram has become an obsession for celebrities and brands, and it is yet another channel for aspiring social media stars to find an audience.</p>
<p>
The company announced its big user milestone this week, and Systrom (<a href="http://www.adweek.com/news-gallery/technology/here-are-years-digital-hot-list-winners-161766#digital-executive-year-1" target="_blank">Adweek&#39;s Hot List Digital Executive of the Year</a>) recently agreed to answer a few questions, via email, about the future of the photo- and video-sharing app, owned by Facebook. Here&#39;s what he had to say about his <a href="http://www.adweek.com/news/technology/instagrams-video-ads-are-live-big-brands-board-161081" target="_blank">growing advertising business </a>and the talent that populates the platform, including his favorite Instagrammers.</p>
<p>
<strong>The Instagram team is so hands-on with its approach to advertising, and you personally vet all ads. What is the key for a brand to be successful on Instagram and for you to like their work?</strong><br />
We want every ad on Instagram to tell a story and inspire people. We get most excited when we see a brand extend their voice in a way that captures the creativity and authenticity of the Instagram experience.<strong> </strong>Our process will scale as more advertisers come onto Instagram. Our goal with working closely with advertisers is not to change or influence their direction but to share insights that help make each photo and video feel at home on Instagram.<br />
<br />
<strong> <strong>Mark Zuckerberg predicted Facebook will be almost all video in five years. Could you see a similar path on Instagram? </strong><br />
</strong>Whether it&#39;s an ad or organic content, video provides a new creative dimension for storytelling on Instagram. Video lets people convey the power and beauty in a moment through sight, sound and motion.<strong> </strong>Brands, musicians and public figures were among the first to embrace video on Instagram, and we&#39;ve been impressed with how brands have extended their reach with video ads. We&#39;re just getting started.<br />
<br />
<strong> <strong>Who are your favorite Instagrammers whose success could be attributed to the platform? How important are they to a vibrant community?</strong><br />
</strong>It amazes me how the Instagram community celebrates and supports each other and their passions. These Instagrammers bring a dimension of craft and creativity to the Instagram experience, and we wouldn&#39;t be the same without them.</p>
<p>
<strong><strong>Who pops to mind?</strong><br />
</strong>Hong Yi <a href="http://instagram.com/redhongyi" target="_blank">(@redhongyi)</a>, an artist, has found her primary fan base through Instagram and has since been picked up by media all over the world. Kathy Ryan <a href="http://instagram.com/kathyryan1" target="_blank">(@kathyryan1)</a> is the director of photography at The New York Times Magazine. Her Instagram feed is a love letter to The New York Times building in Manhattan. Aperture just published a book of her images, and they are truly exceptional.</p>
<p>
<strong><strong>Who else?</strong><br />
</strong>Jon Lowenstein <a href="http://instagram.com/jonlowenstein" target="_blank">(@jonlowenstein)</a>&nbsp;is a photographer who came to the South Side of Chicago on an assignment 15 years ago and decided to make the neighborhood his home. He had been photographing his local community for years as a side project but never found an audience for it until he started sharing them on Instagram. Now he has an engaged audience who follows his work everywhere&mdash;whether he&#39;s sharing everyday photos from the South Side or when he was off on assignment covering Ferguson, Mo. There&#39;s this amazing movement happening on Instagram where photojournalists in particular regions around the world are forming shared accounts where they publish images that celebrate everyday life. It began with <a href="http://instagram.com/everydayafrica" target="_blank">@everydayafrica</a> and has now grown to include dozens of accounts, from <a href="http://instagram.com/everydayiran" target="_blank">@everydayiran</a> and <a href="http://instagram.com/everydaysrilanka" target="_blank">@everydaysrilanka</a> to <a href="http://instagram.com/everydayUSA" target="_blank">@everydayUSA </a>(launched this summer by former AP photographer and TIME&#39;s 2013 Instagram Photographer of the Year, David Guttenfelter, <a href="http://instagram.com/dguttenfelder" target="_blank">@dguttenfelder</a>).<br />
<br />
<strong> <strong>Instagram launched its first standalone app this year with Hyperlapse. What other apps and features would you like to see?</strong><br />
</strong>It&#39;s important for us to continue delivering tools that enable all forms of visual communication and inspire creativity. Last spring we released a new suite of creative editing tools, this summer<a href="http://www.adweek.com/news/technology/12-marketers-already-experimenting-hyperlapse-159762" target="_blank"> we launched Hyperlapse,</a> and in 2015, we hope to deliver more features that bring out the creativity of the community and provide new ways to explore and discover the content being created.<br />
<br />
<strong> <strong>What single moment from the platform really impressed or surprised you this year, whether it was from a brand, artist or regular user?</strong><br />
</strong>The World Cup was an incredible moment for us. It reinforced to everyone on our team how global Instagram has become. Everything from the behind-the-scenes images from the players to fan photos from around the world. By the end of the tournament, one in 10 Instagrammers was following a World Cup player. We often talk about the steps we can take to help provide a real-time view into what&#39;s happening in the world, and<a href="http://www.adweek.com/news/technology/instagram-users-show-their-love-world-cup-soccer-158744" target="_blank"> the World Cup brought this to life.</a><br />
<br />
<strong> <strong>Is there anything you can share about your style as a boss?</strong><br />
</strong>I care deeply about craft, the quality of how something is made and the experience it enables. There are a few things we often talk about, and they all come back to simplicity, creativity and community. One is doing the simple thing first. By this, we mean not complicating problems or solutions. Another is around craft and the idea that anything we choose to do, we should do with taste. This means things like being intentional about our work, finding quality in the details and doing fewer things better. We hope all of these come through in how we work and the products we build.<br />
<br />
<strong> <strong>What are your favorite brands on the platform, and what was the most creative post you&#39;ve seen from them this year? </strong><br />
</strong>Some of <a href="http://www.adweek.com/news/technology/instagram-shares-look-its-new-ad-products-153367" target="_blank">the most innovative brands were among the first</a> to embrace Instagram (Starbucks, Levi&#39;s, Ben &amp; Jerry&#39;s, Michael Kors), and they continue to be at the cutting edge of creativity. There are so many great brands doing great things on Instagram, and it&#39;s hard to pick a favorite. I&#39;ve always been impressed with the approach of Burberry and their eagerness to push the boundaries.<br />
<br />
<strong> <strong>We often hear reports that Facebook is not as cool with teenagers, but Instagram is popular with teens more than ever. Is that true? Are you seeing growth among young kids?</strong><br />
</strong><a href="http://www.adweek.com/news/technology/yik-yak-hot-cool-kids-and-now-its-facebooks-crosshairs-160646" target="_blank">The way people communicate is changing,&nbsp;</a>and no one knows this better than teens. We are using images to talk to each other, to communicate what we&#39;re doing, what we&#39;re thinking and to tell stories. We continue to learn from and be inspired by the way teens use Instagram. For them, it&#39;s both an artistic platform, and the place where they communicate with friends and keep up with the world around them. We&#39;ve seen teen small business owners, photographers, world travelers, makeup artists, sports stars and cancer patients all use Instagram to share a piece of their identity, connect with peers on shared interests and experiences, and discover other worlds beyond their own.<br />
<br />
<strong> <strong>What&#39;s next for Instagram&mdash;what is your strategy for maintaining relevance well into the future? For instance, what features and core functions must you embrace to grow and stay on top?</strong><br />
</strong>Five years ago, the big shift for the industry was Web to mobile. Today, we&#39;re going through another important shift from text to images. We want to continue to play a meaningful role in this transition to communicating visually. This means things like bringing Instagram to every person with a phone, and exploring new areas of communication like we did with Instagram Direct and Hyperlapse. It also involves expanding what we do best&mdash;giving people simple and fun ways to capture and share life&#39;s moments&mdash;from the everyday to the spectacular.</p>
TechnologyBen and Jerry'sBurberryFacebookFacebookHyperlapseGarett Sloaneinstagram adsInstagram marketingInstagram videoKevin SystromLevi'sMark ZuckerbergMobilemonthly active usersSocialThu, 11 Dec 2014 19:25:15 +0000161891 at http://www.adweek.comVictoria's Secret Shows There's Something About Airplanes and Social Mediahttp://www.adweek.com/news/technology/victorias-secret-shows-theres-something-about-airplanes-and-social-media-161761
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/victoria-flight-ig-2014.png"> <p>
KLM Royal Dutch&#39;s <a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;ved=0CDQQFjAB&amp;url=http%3A%2F%2Fwww.clickz.com%2Fclickz%2Fnews%2F2069377%2Fklms-flight-dance-party-miami-social-media-tale&amp;ei=qY-AVM7fK4qqgwTynIPQDA&amp;usg=AFQjCNGAKjbMqWRm8KvjuN2p96b8dpO_qg&amp;sig2=Hw0JYOG4sSbTC7YVKhW-ig&amp;bvm=bv.80642063,d.eXY" target="_blank">in-flight dance party</a> a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand&#39;s <a href="https://www.youtube.com/watch?v=qOw44VFNk8Y" target="_blank">#airnzhobbit effort</a> generated 25 million views with two YouTube videos, making the entire hospitality niche take notice while inspiring plenty of&nbsp;<a href="http://www.clickz.com/clickz/column/2340717/airlines-embrace-storytelling-and-social-in-new-campaigns" target="_blank">other examples</a>.</p>
<p>
The strange combination of boredom and anxiety that comes with air travel just seems to lend itself to social video, as viewers sit in their homes or offices and click on often-humorous spots. Put two dozen Victoria&#39;s Secret models 30,000 feet in the air in an Instagram clip&mdash;and watch out, folks.</p>
<p>
The lingerie retailer proved again, during the week of Nov. 24, that videos of people in aircraft cabins resonates with audiences. It picked up 138,000 likes and comments to win its category in the <a href="http://www.adweek.com/news/technology/10-branded-instagram-videos-beat-all-competitors-159682" target="_blank">weekly</a> Adweek/<a href="http://www.shareablee.com/" target="_blank">Shareablee</a> branded Instagram video chart. To compare, Victoria&#39;s Secret&#39;s Instagram video performance a month ago also won the week but inspired just <a href="http://www.adweek.com/news/technology/why-gopros-instagram-strategy-should-catch-apples-eye-161245" target="_blank">63,000 likes and comments</a>. Both efforts included quick looks at 20-odd supermodels such as Candice Swanepoel, Nina Adgal and Jasmine Tookes. So hey, there&#39;s just something universal or weirdly compelling about being in an airplane for a few hours.</p>
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The multimedia infographic below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV shows), which appear every week. Two wildcard niches are always sprinkled in, and we&#39;ve chosen sporting teams and magazines for this week&#39;s edition.</p>
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Check out Victoria Secret&#39;s and the other winners&#39; clips while seeing what kind of reach the brands achieved.</p>
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<iframe frameborder="0" height="1705" scrolling="no" src="http://www.shareablee.com/rankings/v3/instagram/video/?start=2014-11-24&amp;end=2014-11-30" style="overflow: hidden;" width="652"></iframe></p>
TechnologyDigital marketingInstagramInstagram videoShareableeSocialChristopher Heinesocial media marketingsocial videoVictoria's SecretVideoWatch/Shareablee Instagram video rankingThu, 04 Dec 2014 18:44:56 +0000161761 at http://www.adweek.comAd of the Day: Ogilvy Fits Entire Hemingway Novels Into 15-Second Instagramshttp://www.adweek.com/news/advertising-branding/ad-day-ogilvy-fits-entire-hemingway-novels-15-second-instagrams-161581
David Griner<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/hemmingway-instagram-aod-hed-2014.png"> <p>
Ernest Hemingway novels are about a lot more than old men fishing and young men dying. But 75 years after their publication, they&#39;re often perceived as spartan scenarios accented by the occsasional bullets and bullfights.</p>
<p>
The Ernest Hemingway Foundation of Oak Park, Ill., is hoping to get past such misconceptions by embracing them in a fun and modern way. The nonprofit partnered with Ogilvy &amp; Mather Chicago to create a series of 15-second Instagram videos that re-enact entire Hemingway novels.</p>
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Below, you can watch the ultra-compact versions of A Farewell to Arms, For Whom the Bell Tolls and The Old Man and the Sea. I would give you a token spoiler alert, but part of the idea here seems to be to move beyond what happens in the books and get people thinking about what they mean.<br />
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<a href="https://instagram.com/p/vRbvsprI2k/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_top">A video posted by Ernest Hemingway Foundation (@ehfop)</a> on <time datetime="2014-11-11T20:12:05+00:00" style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;">Nov 11, 2014 at 12:12pm PST</time></p>
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<a href="https://instagram.com/p/vZO8KWrI4s/" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_top">A video posted by Ernest Hemingway Fo</a><a href="https://instagram.com/p/vZO8KWrI4s/" style="color: rgb(201, 200, 205);" target="_top">undation (@ehfop)</a> on <time datetime="2014-11-14T20:54:06+00:00">Nov 11, 2014 at 12:54pm PST</time></p>
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Via <a href="http://adsoftheworld.com/media/online/ernest_hemingway_foundation_of_oak_park_hemingway_in_15_seconds_3" target="_blank">Ads of the World</a> and <a href="http://www.mediabistro.com/agencyspy/ogilvy-mather-chicago-crafts-hemingway-in-15-seconds_b75233" target="_blank">Agency Spy</a>.</p>
<p>
<strong>CREDITS</strong><br />
Client: The Ernest Hemingway Foundation of Oak Park<br />
Agency: Ogilvy &amp; Mather, Chicago<br />
Chief Creative Officer: Joe Sciarrotta<br />
Group Creative Directors: Chris Turner, Dave Metcalf<br />
Creative Directors: Bowen Mendelson, Andrew Gall<br />
Associate Creative Director: Isaac Pagan<br />
Copywriter: Michael Franklin<br />
Producer: Lisa Hinrichs<br />
Account Executive: Jane Johnsen<br />
Sound Design: David Axelbaum, Airstream<br />
Audio: Joe Griffin<br />
Production Company: Deboka Films<br />
Director: Eduardo Cintron<br />
Set and Puppets: Kate Stransky<br />
CGI/Visual Effects Supervisor, Animator, 3D Design: Noah Schloss<br />
Director of Photography: Jake Zalutsky<br />
Character Modeling: Sebastian Szyszka<br />
Character Rigger: Clark Stanton<br />
Second Animator: Bradley Bischoff<br />
Design and Animation: Juan Carlos Montes<br />
Editor: Clockwork</p>
Advertising & BrandingAd of The DayBooksChicagoErnest HemingwayInstagramDavid GrinerThu, 20 Nov 2014 18:35:05 +0000161581 at http://www.adweek.com