Facebook mid-roll video ads: Any threat to YouTube?

Are you spending extra time on Facebook due to videos and its unique autoplay feature? For most of the Facebook users, the real engaging thing is the related video and the auto-scrolling feature.

Facebook advertisements are great advertising option after Google AdWords, to reach more people online and with great engagement rate too. As of last January, Facebook reached 100 million hours of watch time for videos. Now with the growth in the video watchers on Facebook, the company is trying to make use of the video space for advertising. Facebook is adding mid-roll video ads to its advertising platform. Let us have a look in more detail.

These new ads will appear on videos with at least 90 seconds duration. The ad will start after 20 seconds. As per the rumors in the social media, the ads will be limited to 15 seconds and will be named as “In-Stream Videos.” The publishers will be given 55 percent of the ad sales, the same as YouTube is offering to the publishers.

Many of the top online marketing personnel saying “Video is King” in 2017. Till now publishers were not receiving any profits from Facebook. But with this new feature, a new encouragement will be given to publishers to produce more interactive and engaging content in the form of videos. Facebook did not confirm anything yet about this news.

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