A Marketer's Guide to Measuring Results

Product Code: AMGMR

A Marketer's Guide to Measuring ResultsProve the Impact of New Media and Traditional Healthcare Marketing Efforts

Chris Bevolo

Do your marketing efforts make a difference? Prove it.

Analyze the effectiveness of current marketing efforts and implement a long-term measurement discipline through alternative measurement methods.A Marketer's Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts provides all the tools you need to confidently measure healthcare marketing results.

Chapter 9: Treating Measurement Like a Science The Inevitable Question: How Do You Know? Using Controlled Testing in Marketing Efforts Think Like a Scientist It’s All About the Variables Concurrent Baseline Measurement Multiple Baseline and Relative Comparisons Take a Scientist’s Attitude

Who will benefit from this book?

Meet the Authors

Chris Bevolo is founding partner and president of Interval, a healthcare marketing firm in Minnesota. For nearly 20 years he has led the development of brand strategies and campaigns, patient experience strategies, and marketing campaigns for healthcare clients. He is the author of A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media, as well as numerous articles and white papers.