Branding

May 11, 2020/Comments Off on [Free White Paper] How restaurants can stand out in times of uncertainty

There’s no doubt that 2020 has been a difficult year not only for small businesses but for our entire economy. With the COVID-19 pandemic causing the majority of states to issue “stay-at-home” orders, few have been hit harder than the service industry. While restaurants have been deemed an essential business and have been allowed to […]

2019 was an awesome year for client relationships, creativity and our growing DRM family! Not only did we have the opportunity to create some of our best work yet – we’ve also gotten to know several new clients, and welcomed two key members to our team! With the new decade just revving up, let’s take […]

January 6, 2020/Comments Off on Meet DRM’s new project proofing system, ReviewStudio!

We are excited to announce that beginning this month, DRM has partnered with ReviewStudio, an online proofing system which will streamline our review and approval process for photos, videos, printed materials, web sites and more. ReviewStudio is designed to centralize feedback and keep our team and your team on the same page. More importantly, it […]

These days, it seems almost anyone who’s anyone is making video content. But, not all video is created equal, and often times clients struggle with what type of video to make. I often hear “check out this cool video idea, let’s do something like that.” Or, “I want to create a video I can repurpose […]

March 1, 2019/Comments Off on Pyramid of Marketing – Building Your Brand

In the previous part of our featurette on DRM’s “Pyramid of Marketing” concept, we provided a few tips for building a baseline strategy for your marketing plan. After compiling research and building the desired target audience to augment your brand’s strategy, it’s time to start fleshing out your company’s branding. While many people think of […]

May 3, 2018/Comments Off on Pyramid of Marketing – Perfecting Your Strategy

Although there are many schools of thought when it comes to marketing, there’s one thing that most marketing professionals can agree on: Planning and strategy are the foundation needed to make a successful marketing plan. If you’ve read our previous article about DRM’s Pyramid of Marketing concept, you should be familiar with the basic timeline […]

Have you ever heard the phrase, “Don’t put the cart before the horse?” This idiom is commonly used to tell people to not do things out of order. As is true with most aspects of business, there is a certain order that the foundational elements of a marketing strategy should ideally be implemented. However, this […]

As the holidays quickly approach, it’s hard to believe that 2017 is actually drawing to a close. It’s been a landmark year here at DRM and we’re very grateful for all of the growth we’ve experienced! Let’s take a moment to reflect on the current year before we finally turn our attention to 2018. Below […]

As Q4 of the current fiscal year draws to a close, it is the time of the year when companies need to start thinking about their 2018 budgets. This can understandably be a very stressful time of year for anyone involved in this type of decision-making. With planning being such a key aspect of running […]

If you’ve pondered the question, “Is it time to revamp my website?” the answer is most likely a resounding “Yes!” According to Medium, 60% of small businesses have outdated websites. With technology and website best practices constantly evolving, it’s easy for a website to become outdated. Even if your website was created a few years […]