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The Redwood Shores, Calif. company that helped create the Net Promoter Score this week released an insights platform designed to improve customer experience programs.

Officials at cloud-based provider Satmetrix boast that the new product, Satmetrix NPX, puts a customer-centric view at the center of its software through the introduction of a "Customer Graph." Officials touted the Graph's single, integrated view of the customer journey that maps customer feedback directly to corresponding data.

The new platform offers a view of the "entire customer journey" by using high-volume, high-frequency customer data sets, according to company officials.

The hearts … the flowers … the throngs of perplexed men at the corner pharmacy, agonizing over a Whitman's sampler or a Hershey's Giant Kiss. It can mean only one thing: that most beloved and most dreaded of all Hallmark holidays, Valentine's Day, is near.

So who better to turn to for real life advice on love, sex, romance — and marketing and social media strategies — than Andrea Syrtash, a dating and relationship writer, online broadcaster and author.

She has shared her advice in more than a dozen relationship books, on numerous popular websites and on hundreds of media outlets including The View, The Today Show, CBS This Morning, The Wendy Williams Show,On-Air With Ryan Seacrest, VH1 and CNN. She's also hosted multiple on-air shows and represented several popular brands, including Skype, Movado and MSN Living.

Let's just say she's an expert on love, romance … and personal branding.

Sure it's OK to check Facebook or send a personal text while at work. That is, if you can find the time between keeping up on Yammer, collaborating over Skype and shoveling through the 125 emails the average office worker receives daily.

And, of course, that's in addition to completing your assigned tasks.

The problem here is information overload. Workers are so distracted — and frustrated — by frequent interruptions that it's costing US companies an estimated $588 billion a year in lost productivity. Often, this leaves employees feeling stressed out, sometimes long after leaving the office.

Between social networks, personal and professional email, phone calls and collaboration tools, the average worker is distracted every 11 minutes, according to a study by the University of California at Irvine.

People will find out what you're tweeting quicker, thanks to a partnership between Google and Twitter. The deal, confirmed in Twitter's fourth quarter earnings call, will allow Twitter to provide Google with tweets as soon as they're posted to the social networking site.

Through the arrangement, Twitter hopes to expand its reach to more users. Twitter also has similar deals with Microsoft and Yahoo, but Google, as we all know, has the lion's share of the search engine market.

Consumers and executives alike are managing multiple social media accounts — a juggling act because what's appropriate for one social network may not be for another.

Celebrities generally have a third party manage their social media profiles, which is often how embarrassing gaffes happen. In the business space, more than one person usually manages the social media profile and similar mistakes have been made. How does someone solve the problem that is the social media equivalent of “too many cooks”?

Outbox Pro from Unified Inbox, a Singapore-based firm, is an app that helps those who create content get their content out there with the input of anyone — employees, contractors, partners, vendors and even customers can help create and publish social content with centralized approval, tracking, and management.

Although this may seem like a continuation of the “too many cooks” problem, it gives all interested parties a voice in creating compelling content that you can share with your social media networks, which will ultimately lead to more conversions and sales of your products and services.

Tania Yuki is a lawyer who "likes making things" — and what better thing to make than a company? In 2013, Yuki founded Shareablee, a social media analytics startup that provides marketing data to companies and publications.

On her LinkedIn profile, she said she "thinks a lot about audience measurement and optimizing new platforms, and how traditional advertising and marketing can adapt to (disruptive) new ways of consuming and distributing content.”

Her goal is to "help simplify this convergence thing, keep it relevant and human, and to enable people to be reached in relevant ways by content and messages that are valuable to them, irrespective of where they are spending their time."

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

Who's talking about me, what are they saying and what should I do about it?

This is a software space now -- one Digimind jumped into one year ago.

This week, Digimind became the latest social listening provider to integrate with Hootsuite in a partnership officials said helps marketers by combining social listening capabilities (Digimind) and engagement features (Hootsuite).

"It allows users to identify the conversations about their brand that matter, such as customer complaints, bad reviews or potential customer opportunities with sentiment analysis and potential audience," Jerome Maisch, product marketing manager for Grenoble, France-based Digimind, told CMSWire. "From there, they can respond to customers accordingly and publish on multiple channels in real-time."

$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze the most value out their hefty investments.

From Doritos’ “Crash the Super Bowl” campaign, which will run two customer-created ads during the Feb. 1 game, to the multi-social media war room and event strategy of Bud Light, B2B marketers can learn a lot from Super Bowl advertisers — including the fact "puppies never fail."

Guess what? Email isn't going away. Guess what else? According to Pew Research, email is far more popular than social media and texting. The research also shows email is more important to office workers than the broader Internet itself.

The findings also show that email and the Internet are the most important communications and information tools. Among all online workers surveyed, 61 percent rated email as very important to their jobs and 54 percent said the same of the Internet.

As Merlin Mann, the San Francisco-based writer, speaker and broadcaster, has noted, "Email is such a funny thing."

“In some cases, marketers are mandated with creating a Facebook page. And once they're finished they check the ‘social box.’ Very little thought is given on how to effectively maximize a social presence afterwards in terms of intelligence, customer interactions and demand creation,” he said.

You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email.

You're just being social. But for the publisher, that's known as dark social because it results in traffic that comes from unknown sources.

Luis Aguilar has been on the trail of dark social for about three years now as a product manager for Po.st, an offshoot of programmatic advertising agency Radium One. Po.st offers tools that help publishers track that traffic.

After spending more than 10 years as an integrated marketer and social media leader at Intel and Accenture, she went on to become the co-founder and CMO of Branderati, which was acquired by Sprinklr earlier this year. Somewhere along the way, she found time to write two books, "Think Like Zuck" and "The Power of Visual Storytelling" and also gained recognition for her innovative thinking.

Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why?

If you're eager to know the answers to those questions and more, you can reference a new report called, appropriately enough, How Sales Leaders Engage on Twitter (registration required), a collaboration between Leadtail and Hoovers.

Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.

On one hand users might find the change limiting. Now, when they use the search bar they are not taken outside of Facebook for results. On the other, the tool is more robust than previous Facebook offerings — and besides, there is always Google for straightforward search.

That, however, may change again as Facebook ramps up its search tool set. CEO Mark Zuckerberg has said search is a growth initiative for Facebook. And as the company's push into mobile has shown over the last few years, once Facebook identifies a growth sector it goes after it.

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Endangered Species: The Corporate Intranetview commentsThe very idea that we’re still doing old-fashioned, browser-based, news-publishing intranets in the mobile era is downright antiquated. They’re no different than rotary-dial phones. And they’re going the same direction...