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Hyundai Azera / Grandeur revealed - first images

2011 Hyundai Grandeur / Azera first images, 665, 17.11.2010

Hyundai officially introduced the newest successor in the Grandeur model line today. Also known in much of the world as the Hyundai Azera, the all-new Grandeur replaces the fourth generation model first brought out in 2005.

The automaker did not reveal any specifics about the car, but they did say it will share in the Hyundai "fluidic sculpture" design language. As expected, the renderings distributed by the automaker make the vehicle look like an upmarket version of the Kia Cadenza, first revealed a year ago.

LED lighting will be seen on the car at the front, and will be incorporated in the taillights set just above the wide rear bumper. Two tailpipes are integrated into the bumper, with a small decklid ducktail that seems to extend all the way into the rear doors. Up front, Hyundai is emphasizing the car's "bold grille" as the centerpiece of the vehicle's new look, and its foglights have an interesting mirror look to the tailpipes.

Grandeur combines tradition and high technology, setting a new standard for premium large sedan segment

Hyundai Motor Company today unveiled rendering images of its premium large sedan, the new Grandeur - badged as Azera in some markets outside Korea.

Grandeur, which signifies magnificence or greatness, was first launched in 1986 in Korea as the company's first premium luxury sedan. Hyundai has retained the name Grandeur to continue this successful tradition.

The all-new Grandeur, now in its fifth generation, was developed under the concept of harmonizing tradition and state-of-the-art technology. As a result, the new model is expected to set a new standard for premium large sedans.

The exterior rendering reflects a `Grand Glide' concept, or an image of a bird gracefully gliding across the sky. The front of the car has a bold grille, emphasizing the car's premium look. The side part consists of elegant and flowing lines that exude an overall dynamic image. The rear side conveys a futuristic look through stylish LED lamps and the voluminous wide rear bumper.

Featuring a more striking and distinctive look than its predecessors, the new Grandeur, with its combination of traditional concepts and modern design and technologies, is expected to create a sensation in its class.