Facebook has rolled out a free new tool called Questions. Anyone—an individual user or a Page admin—can use the tool to ask a specific question or to create a poll with multiple options. For businesses, Facebook Questions could be revolutionizing.

Social media can be the quickest way to drive the popularity aspect of SEO, explains Brent D. Payne. That’s because social media drives a lot of links to your website or webpage quickly. The links may also have some authority to them, but usually it’s just a high number of links of lower value.