LU reveals new roster for reputation boost

Consolidated Communications, Cohn & Wolfe and The Idea Generation have all secured a place on its list. They replace Bite Communications, LU's sole agency for the past three years.

The operator of the world's oldest underground transport system is looking to dispel its reputation for under-performance and poor maintenance.

Consolidated and C&W will handle comms around LU's multi-billion-pound investment programme to upgrade infrastructure, scheduled over the next ten years. Other briefs include promoting the reopening of Wembley Park station, adjacent to the new national stadium, as well as passenger safety and off-peak travel.