Created in 1936, "CHICKEN IN THE ROUGH" is "THE WORLD'S ORIGINAL" Signature "Supplemental Fried Chicken Menu Marketing Concept". Promoting "CHICKEN IN THE ROUGH" in addition to a chain restaurants existing menu service is intended to STOP those True Blue customers from passing by your restaurant's doors, when they need to satisfy their "Fried Chicken Cravings and Needs" .Won't continue to happen, when you serve them what we know they really want,and that's "Chicken In The Rough".