In a survey on programmatic media buying done during a webinar in October 2014, only 9% of marketers which use a technological approach towards media buying think that they are using it well. This is because programmatic is not a technology to "set up and forget.". There are three key points in programmatic media buying that need to be taken into account in any digital media strategy.

Programmatic media buying is based on data. The use of accurate data about clients and prospects allows for a better communication with the audience and can origin improvements in conversion rates.

Programmatic media buying can facilitate real-time media buying. The opportunity to buy an ad in milliseconds increases chances to reach the appropriate customer at the right moment and with the correct tactic.

Programmatic entails a certain degree of automatization. Some functions can be automatized with the correct technology and the right people, but campaigns need to be evaluated and optimized continuously in order to obtain the best results.

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook's efforts and investments are going into the creation of a major video advertising platform.