Share this idea

What's So Funny About Innovation?

Anything compelling has to have a human element to it, but humans are inherently complex, and therefore unpredictable. The most successful innovations often seem counter-intuitive when they are introduced, but that's what can make them so valuable. So, if logic so often fails, how do you innovate and create brands, products, and services that people will connect with, care about, and value?

Take a cue from stand-up comedians: like brands, they have to consistently deliver fresh, innovative thinking that their audiences relate with. What lessons can designers and brands learn from the deliberately counter-intuitive comedy industry?

Join Paul Valerio, Principal at experience design firm, Method, and Baratunde Thurston, comedian and best-selling author, for a Q&A around comedy and how it can be used for brand, product, and service innovation.