Here Comes Honey Boo Boo, TLC’s controversial reality show about a self-proclaimed “redneck” family and their Toddlers and Tiaras daughter, hit another ratings high on Wednesday night. The fourth episode of Honey Boo Boo pulled in just shy of 3 million viewers at 10 p.m., according to Nielsen overnight ratings, growing 30 percent from last week’s 2.3 million haul.

In the demo, Honey Boo Boo did even better. The half-hour series’ showing among adults 18-49 bested all other cable outings for the night — coverage of the Republican National Convention, included — to pull a 1.3 rating.

Fox News gave the show its closest competition with a 1.2 adults rating in that same time period. On the broadcast networks, Honey Boo Boo bested ABC and CBS’ demo showing for the RNC combined and topped NBC by two tenths of a point. Aggregate coverage of the RNC across networks obviously eclipsed Honey Boo Boo considerably.

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