Perceive the Pattern - My challenges in digital marketing

There I was, at the end of the year 2017. Fresh with knowledge on how to do digital marketing. The experience of tried and tested campaigns, with an equal mix of success and failure. Yet there was something lacking.

That elusive, singular goal that I was still chasing.

I had defined it several times in the past with objectives and plans of action and yet fell short somehow. I was refusing to accept the shortcoming, be it co-operation or budgets, and kept pushing on to no avail.

Then it dawned on me. If we keep doing things the way we always have, we will get what we already have. It was time for a change.

And the best place to start was my approach and outlook. My first change was to note down the problems and challenges and accept them.

So I started with social media, Facebook to be exact and I had to deal with the following challenges:

Pre-planning, rediscovering new USPs, retelling stories, matching the thought or idea with the right image and words, finding the right hashtag, the to & fro dance of approvals between the agency and the client - YEESH!

And I am yet to come across the perfect reporting system that will measure my efforts and throw up the results in a simple understandable and comprehensible way. It would be nice if I could get relevant, non-generic insights too.

My brain had turned to soup!

I realized that it was not the lack of experience, expertise or information that was the problem. They were, in fact, the raw materials. It was the lack of structure of these raw materials that was lacking. Once I defined the role of each aspect and gave them a shape, all problems and challenges didn’t seem daunting at all.