Facebook bans monetization of violence, porn and hate, even as news

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Facebook wants content creators to earn money, but not at the expense of the family-friendly social network which it has built, or the integrity of its advertising clients.

So the social media giant has established formal rules for what kinds of content can’t be monetized with Branded Content, Instant Articles, and mid-roll video Ad Breaks. These include depictions of death or incendiary social issues even as part of news or an awareness campaign.

This is a big deal because it could shape the styles of content created for Facebook Watch, the new original programming hub it has launched, where publishers earn 55% of the ad revenue.

Facebook also plans to give advertisers more transparency into who sees their campaigns and where so they know their brand isn’t being placed next to disagreeable content. In the coming months Facebook will begin showing pre-campaign analytics of which publishers are eligible to carry an advertiser’s campaigns on their Instant Articles, video ad breaks, and off-site Audience Network inventory. That will start rolling out next week with full-lists available by October. In the coming months, Facebook will provide post-campaign reporting on all the placements where ads were shown.