Amazon Gets Exclusive U.S. Rights to ‘Fireman Sam’

HIT Entertainment has announced that web giant Amazon will be the exclusive U.S. home to the popular preschool franchise Fireman Sam, encompassing TV episodes, eBooks and retail products. Episodes of the show will be available to download or stream through Amazon Instant Video, Prime Instant Video and FreeTime Unlimited, with a Fireman Sam content hub coming to the site on June 3. The companies will introduce the consumer products to U.S. fans later in the year.

“With the ever evolving experience that families have with digital media, our consumers expect more and our business demands it,” said Sid Mathur, VP HIT Entertainment, The Americas. “Working with Amazon, we have the perfect platform to create a new experience that gives fans one place to experience the franchise. This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more.”