Of course, any emerging beauty line also has to compete on the ‘grammable packaging front, and that they do:

Ultimatte Lipstick, $19.95 at Zara

As is the case with their clothes, the lip range is also gloriously affordable, with the matte lipstick costing $19.95, the liquid version is $15.95 and the set (which includes the lipliner) costing a mere $39.95. Bargain.

While Zara Australia are still firming up a release date, it’s believed the range will drop either later this year or early 2019.

For those keen to bag some pretty lippies, the products will only be available online, meaning you can whack a few in your cart from the comfort of your couch.