Market Research on rapidly growing Food and Beverage Sector in India

Food and Beverage industry exceeded £70bn alone in the UK; through this it can perceived that there is a massive potentials yet to be conquered in densely populated country such as India. Especially, the beverage industry in India is a big market for global beverage manufacturers. With population growth and improved standard of living, food industry in India holds immense profits.

Beer was impacted by a number of factors in 2015, including increasing taxation in some states towards the end of the review period. Tax hikes in Andhra Pradesh and Kerala notably impacted sales, with the latter state increasing taxes from 50% to 70%. In Tamil Nadu, state-owned monopoly distributor

Spirits were impacted heavily by tax increases in many states towards the end of the review period, with this inflating prices beyond the reach of many consumers, with New Delhi tax increases for example increasing prices by 15-20% for economy spirits in 2015. Sales were meanwhile also impacted by K

There was a surge in interest in RTDs/high-strength premixes among young urban adults during the review period, with these products particularly appealing to those aged 20-35-years-old. This group is increasingly socialising over alcoholic drinks after work or studying, both in the on- and off-trade

There were two main trends benefiting wine in 2015. Firstly, there was a marked rise in excise duty in many states for spirits towards the end of the review period, while some states such as Kerala increasingly restricted the distribution of spirits. Consequently, some consumers seeking switched to

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Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restricting distribution or increasing taxation. A dispute between the Odisha state government and leading b

Cider/perry continues to be insignificant in India. While some high-end on-trade outlets offer cider to cater to expatriates or foreign tourists, this remains a niche product. The leading alcoholic drinks companies in India are not involved in the production and marketing of cider/perry in India. Im

Following the tumultuous events seen towards the end of the review period, United Spirits will focus on restructuring in the forecast period as owner Diageo seeks to reshape and reinvent the company. In July 2016, the company announced 300 redundancies, with these roles being made redundant and unde

UB Group is confident that it will achieve a strong performance in the forecast period, thanks to rising beer sales. The company will focus on ensuring that input prices are kept stable, while also offering a range of beers at different prices in line with local consumer demand in each state. The co

Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restricting distribution or increasing taxation. A dispute between the Odisha state government and leading b

Total volume sales of alcoholic drinks stagnated in 2015, following strong annual growth earlier in the review period. This was linked to shifts in state government controls, with some states restricting distribution or increasing taxation. A dispute between the Odisha state government and leading b