Sporty Car Sales In Canada – February 2016 YTD

Until we enter the traditional pony car season, we won’t know how kindly Canadians are receiving the new Chevrolet Camaro. Early figures, however, aren’t promising.

The Camaro, which outsold the Ford Mustang for five consecutive years between 2010 and 2014 in the United States, wasn’t able to overcome the strength of the Mustang in Canada during the same period. And then Ford added emphasis to its routine victories thanks to the release of a sixth-gen Mustang for 2015. As a result, the Mustang outsold the Camaro by more than two-to-one in 2015 – even the Dodge Challenger outsold the aged Camaro in Canada last year.

But GM Canada launched their own sixth-gen Chevrolet Camaro late last year. It’s certainly an improved car, but it doesn’t follow the Camaro tradition of looking like an astonishingly new vehicle. Outside of Detroit muscle enthusiasts, do Canadians even know there’s a new Camaro on sale?

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Year-over-year, Camaro volume last month jumped 83% from its absurdly low February 2015 results, but the rise to 106 units wasn’t nearly enough to catch the Dodge Challenger. And Ford Mustang sales continue to rise, outselling the Camaro by more than 2.5-to-1 in February.

In 2014, nearly two-thirds of GM Canada’s Camaro calendar year volume was produced during a four-month stretch beginning in April. Stats for the Mustang are typically similar. 57% of the Mustangs sold in Canada in 2015 left dealers between March and June. As a result, we’re about to turn the corner around which we’ll see a much larger sampling size. If history is any predictor, however, the Mustang will continue to trounce the Camaro, at least in Canada.

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC’s Sales Stats page. These tables are now sortable, so you can rank sports cars, coupes, GTs, roadsters, and convertibles any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Source: Automakers & Global Automakers Of Canada^ Mini sales include everything except the Countryman.* also included in another GCBC segment breakdownGCBC isn’t here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better. This explains why you’ll see the Audi A5 here and with luxury cars, because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankingsposts. Clearly GoodCarBadCar is not suggesting that the cars in the tables above are all direct competitors. Establishing categories among cars as unique as even the Audi TT and Porsche Boxster has never pleased a single reader, so cars have been lumped together so you can simply see how buyers looking for sports cars, roadsters, hot hatches, convertibles, GTs, and wanna-be sports cars spend their money. Greater categorization of cars would only lead to problems that automakers create by not isolating model-specific sales figures: we don’t know how many M3s BMW has sold or how many Civics are Si models, for example. The numbers we do have are listed above. GoodCarBadCar is always open to hearing about the ways you would break down segments, so feel free to get in touch.