Russian Student Shoots Video Spot for Nike

Recently, one of our Russian filmmaking students, Sergei Frante, was asked to shoot a video spot for Nike in Moscow (seen above).

“To be honest, this was one of the coolest projects I’ve ever worked on,” said Frante. “Once again, I realized how important the vibe is on set. With the right vibe, we can really produce magic.”

Frante says getting to know the inside scoop on how Hollywood operates has been extremely helpful during his time at the New York Film Academy. “When you know how things should be done from directors’ and producers’ points of view, you can really accomplish a lot on set and be more dedicated to the creative aspects of the project.”

Frante is currently developing a television series with his friend and collaborator Alexander Babaev. The two are hoping to launch the series in Los Angeles by the end of 2015.

“As for my filmmaking career, I want to get on the level that Tarkovsky and Kubrick were on. I’m a big fan of old movies— without digital technology— when filmmaking was truly magical. I want to touch the hearts of the people, make them think and inspire them. Filmmaking is a form of art and has its own instruments to let the director speak, so I just want to keep on talking.”