The responsive web design or adaptive web design is a technique of web design and development that adapts the website to screen size, thus improving the user experience to optimize the site according to the device from being displayed.

It is evident that the proliferation of smart mobile phones and tablets make it necessary to implement the adaptive design on websites. Mobile devices being the first means of accessing broadband internet in Spain.

However, only 18% of companies have implemented responsive design on their websites until early 2015. More visits from users from mobile devices

The increase in sales and use of smart mobile phones and tablets make responsive web design one of the keys to have a more significant presence in our competition and thus gain market share.

Advantages Of Responsive Design

There is no doubt, if people connect from their mobile or tablet, they will not turn on the computer just to visit your website. With responsive web design, you will get a higher number of visits.Higher conversion ratio and increased salesWith responsive web design, we improve the user experience of our website, obtaining a higher conversion ratio.

Improves visibility, SEO

Google has not been slow to realize the growing use of the Internet in mobile devices, so it gives a prominent place in the search engines for those webs optimized for mobile. In fact, the latest change in the search engine algorithm has benefited all mobile-friendly web pages, giving them a better position on those websites that are not yet optimized for mobile devices.

Saving time and costs

How will adaptive design keep time and costs? Well, leaving aside the need to design and develop a mobile version of our website and, therefore, the values that entail. As well as, saving us the time of maintaining two versions of the same web.

Improves the offline browsing experience

Responsive web design makes our content more accessible, allowing us to disseminate it through various devices. More and more content is being applied through web applications without an internet connection.

Five Web Design Tips For Web Designers

We are web design professionals, and we usually have contact with other designers and other professionals in the sector. This week we had a some of the meetings, and after discussing fascinating topics, we decided to leave here a series of tips that we can give to any web designer who is starting. We think they are pretty obvious, but sometimes, we forget the basics.

Mark The Objectives

This is very important when we are facing a web design project. You have to know what we are designing and developing a website for and what goals and objectives are pursued with that creation. Sometimes it is simple, educational support, on other occasions; the web is destined to capture user registration, in others it is essential that products are purchased, etc. You have to identify the objectives before getting into the matter.It seems very basic, but there are those who start designing websites for clients without having a clear briefing of this.

Follow The Rules And Trends In Web Design

This is very simple. Sometimes we want to emphasize so much that we end up crashing with the design of a website because we have forgotten the browsing behavior of the average user. You have to know what you wear, why and above all not remember that the basic principles of design are still equally valid for many trends that exist within the web design.

You have to know about color theory to understand a little about the use of this in web design. We should not forget that when a particular color is used on a web page, there is usually a reasonably precise study behind it. Forget about using random ranges of colors and look for the meaning. Obviously, if we already have a previous corporate design job, this will be easier.

Use Icons Whenever You Can

The mobiles have imposed their law on web design and that in practice means that the use of symbols has increased exponentially. It is much easier to navigate through icons in a mobile version web than through text tabs. This is a fact, so use the images with intelligence. Also, in advance, you already know that your users know or relate what most icons mean.

Static Web Page

A static web is a set of HTML files and image files, CSS style sheets, JavaScript, which are linked together.These data are uploaded to the server via FTP.

The usual thing is that if you know HTML, JavaScript and CSS style sheets, these files are uploaded by the designer or webmaster of the website, both when you create the page for the first time and when you update the contents of it.

The changes should NEVER be done by the client because there are dangerous chances of the web loading and ceasing to be operative.They usually are web pages that are faster to load in our browser.Ideal for small or small projects that do not need to periodically change the content of the website: small businesses or SMEs, advertising websites, microsites, landing pages, etc …

It is recommended that the web page format is on servers or companies hosting that offer the necessary hosting service, the cheapest. We do not need to pay more for a server with more benefits because it is useless, but to spend money without any need to do so. In short, if your business does not need to update photos, texts, and content, it is the perfect option. And even if they are only going to be modified annually from 3 to 5 times. This implies an annual maintenance cost with the company that makes the website that is economically cheap. InUrsan Industrial Communication Services offer customized hosting packages, tailored to the client.

Ideal for websites where the client can change the content, menus, texts, photos, etc. .. without having to know anything about programming.Dynamic web pages are scheduled pages that work with a database. All the images, texts, menus, are linked to each other through a control panel with restricted access from which you can register, edit or delete news, articles, photos, etc. …

It is perfect if the client believes that it is going to change the contents of the web habitually.

Hosting or hosting servers need more features than a static website, since they will increase content, texts, photographs, transfer of visits, etc … and require a more powerful and faster server, with a higher annual cost.

The client will always be able to make the modifications he wants, as many times as he wants and from any place on the planet earth, still when he has access to the control panel.

They are more complicated to create, and their cost increases concerning static webs and they are always customized and tailored according to the needs of the client.