The Business of the Big Game – Super Bowl LI with FOX 10 Phoenix

Are you getting ready to watch the Atlanta Falcons face the New England Patriots in the Super Bowl? Trae Bodge, Smart Shopping Expert for deal site Slickdeals.net, will be available to discuss the business of the big game. Trae has stats on everything from Super Bowl spending to how many Americans will host a game day party. She will also have intel on the best TV deals and if we’re only watching for the commercials.

Watching the Super Bowl is an American tradition akin to watching the Oscars. Football fan or not, it is assumed that on Super Bowl Sunday, you are doing something related to the game. According to an annual survey from the National Retail Federation (NRF), an estimated 189 million people are expected to watch the game on Feb. 5, about the same as last year. The survey also found that we plan to spend an average of $75, or $14.1 billion on Super Bowl-related activities, down about 9 percent from last year.

Need a New TV?

If you missed getting a new TV on Black Friday, don’t despair. Historically, we see a string of TV deals all the way up to Super Bowl. Here are a few of Trae’s favorite TV deals from Slickdeals.net:

VIZIO D-Series 60″ LED HDTV $298 at Walmart

Dell 49” Ultra HD Smart TV $449 + $150 gift card at Dell.com

Samsung 55″ UHD Smart LED HDTV $450 at Target

So, are we actually watching? The NRF found that 43 percent of us are watching the game, 24 percent watch for the commercials, and just over 10 percent are in it for the half-time show.

Party On

Where will you watch the game? The NRF survey found that 12.4 million plan to head out to bars and restaurants. However, home parties are where it’s at, with 45 million people planning to host one and 27 percent of respondents planning to attend a house party. And when we think Super Bowl, we think “pizza!”, and not surprisingly, On Super Bowl Sunday, Slickdeals.net users searched for pizza coupons nearly 3 times the number searched on average.