~ A Blog on Gems

Experience Equals Emotion

Engaging with customers is a time-tested tenet of retailing 101. But ecommerce has upended brick-and-mortar across the consumer landscape. “For the jewelry industry, the challenge for a retailer is how to take the elements that customers really like about shopping on Blue Nile and bring them into the ‘real world’ where they can hold the product, touch it and feel it,” explains David Title, creativ…