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Apparently they were very small lots (some as small as 100 square feet) in Milford, Connecticut. Very few people claimed their prize, which required you to mail the box top to New York , where the deed was then forwarded to Milford to be registered. As a result, in the 1970s developers foreclosed the land to make way for a factory.

Gee, this makes the sparkly crayon I once got in a cereal box seem pretty dingy. Nevertheless, this wasn’t the only time Quaker Oats gave land away…more on that in tomorrow’s post.