Yeah definitely surprising about Tostitos - seemed like it was longer than 1996 that they've been sponsoring the Fiesta Bowl and such a natural fit both for the bowl name and the product association. Can't get much more close of a tie-in than for a snack company to sponsor a big football game.

Not surprising that Capital One is looking to go even bigger. Although it's slightly less of a product tie in to sit down to a big football game and...wave your credit card at the TV

I'm sure it won't happen but it would be cool for the what used to be the Capital One Bowl, to get the Citrus name back. But I highly doubt that will happen