Wednesday, August 2, 2017

Root Sports rebranded as AT&T SportsNet by Troika

The telecoms giant AT&T is slowly building a media empire through DirecTV and the ongoing purchase of Time Warner. As part of its integration, many DirecTV properties have had the AT&T name and logo slapped on them. Last month the turn had come to Root Sports, a set on regional sports networks owned by DirecTV that were renamed AT&T SportsNet. The new look was designed by Troika, who also created the Root Sports brand back in 2011.

The new look is built around a concept called "Fan Connection" with heavy focus on home teams in a new more realistic graphics package. The logo has been designed to fit with the AT&T brand, including its signature blue colour.