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Building a Great Email Marketing List

Email marketing is one of the most effective forms of business communication. You can reach current and potential customers where they already are – in their email. Instead of having to bring people to your website or social media platforms, you can meet them in their environment. According to studies, more than 90% of people check their email daily. Successful email marketing services can get more people to your website which can result in more conversions. Building a quality email marketing list is the first step in a successful campaign.

The relationship you share with those on your email list is incredibly important. Email subscribers that have given you permission to email them know your brand and trust you, which means they can be more easily converted. Maintaining your relationship with subscribers and taking care to build a responsive list is key. A list of people who are or could be interested in your products and services is invaluable to your business.

Quality Over Quantity

Many people think the more addresses they send to the better. However, that’s not exactly true. You could have a list of 10,000 email addresses, but if most of those people aren’t engaged with your brand or haven’t given you permission to email them, it could backfire. In the beginning, cultivating a quality list truly outweighs the size of it. Once you’ve taken time to nurture and vet your list, you can then focus on growing it. Obviously, the larger your list, the more impact you can have, but only if that list is made up of quality subscribers or prospects.

Protect Worthwhile Content

Building a quality list comes through consistently engaging with people who are interested in your brand, products, or services. One way to net more subscribers and interested customers is by offering them something they want, as long as they sign up for your email list. Gating valuable content is a great way to build a quality email marketing list. As an example, say you have an incredibly useful blog post that lives on your site with no protection, but you have a specific how-to guide related to that blog post in the works. Sending out an email blast to prospective email list subscribers highlighting this post and teasing the valuable how-to guide is an opportunity for you to gain more subscribers. Simply require an email sign-up to gain access to the how-to guide and you’ve added a lot of high-quality subscribers to your list.

Make It Easy

As with nearly anything related to user experience – make it easy for people to sign up for your email list! Placing easy-to-find sign-up calls to action (CTAs) on your website is key to building a quality email marketing list. It may seem as though tossing a sign-up bottom at the bottom of your homepage is enough, but usually, it’s not. Of course, you don’t want to beat your customers over the head with CTAs but think about high traffic, visible places to put them. As an example, put a sign-up CTA on the bottom of each blog post. If they’re already there and like what they’ve read, they’re more likely to sign up. Also, ensure you have prominent CTAs on your website’s most visited pages.

If you’re looking for some guidance on email marketing services, how to build a quality list, or anything else digital marketing related, let us help!

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Results Repeat is a full-service digital marketing agency with a consultative, transparent, and results-driven approach. Questions? We have answers!

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Mackenzie MacNeal

Mackenzie earned her degree in Communications from Marywood University, where she
focused on Advertising in her core studies. An avid writer, Mackenzie has blogged for a variety
of online publications over the years. She was introduced to the world of digital marketing
while working as a web content intern at an international nonprofit organization. Mackenzie is
shifting her skills in content marketing to learn the particulars of paid advertising at Results
Repeat. A creative mind with an enthusiasm to learn, Mackenzie is excited to join the paid
marketing team to help clients get the most for their money. When not working, Mackenzie
enjoys reading, running, traveling, and pretending she can cook.

CAIT LENTZ

With a Bachelor of Fine Arts from Virginia Tech, Cait pursued graphic design and marketing after college while working for multiple nonprofits to help them build brand awareness and establish an online presence. While also working for a marketing company as a freelance designer, Cait found her passion for marketing and saw firsthand the benefits of how a great marketing strategy can build a brand and enrich a company’s footprint. Cait brings her constant curiosity for learning new things to Results Repeat and is looking forward to working with the SEO team to optimize clients’ online presence. In her free time Cait enjoys playing lacrosse, painting, photography, spending time with her nephew, and cheering on her Hokies or the Philadelphia Eagles with her French bulldog, Carson Lentz.

LAUREN CICIRETTI

After spending several years in media buying, Lauren chose to focus her career path on digital marketing. Previous to joining Results Repeat, Lauren worked with many universities and colleges in the Philadelphia area to build strong marketing campaigns with a focus on branding and increasing student acquisition. She believes all client relationships begin with excellent communication and looks forward to working with them to achieve their goals. Prepared to get the job done and help the business grow, Lauren brings her undying enthusiasm to the Results Repeat team. When Lauren is not working she loves spending time with her sons at the park and reading.

HALEY BANK

While studying Corporate Communications at Arcadia University, Haley’s main focus was on digital marketing. Her passion for digital marketing lead her to pursue internships and post-graduate work where she could utilize and build upon the skills she developed at Arcadia University. She is a great communicator, client relations builder and goal oriented person who will work hard, as a Digital Marketing Assistant, to get the job done. She is very excited to be a member of the Results Repeat team. When not at work, Haley enjoys traveling, yoga, photography and spending time with her dog Watson.

KEVIN GEIST

Kevin brings a qualified and diverse background to our Digital Marketing team. With over 12 years experience split between Advertising Sales and Digital Marketing Execution, Kevin has found his niche in the industry as a savvy web marketer who continually strives for the highest possible outcomes for his clients. When Kevin is not immersing himself in the ever evolving Digital Marketing landscape he can be found spending quality time with his family, creating a competition with just about anyone for just about anything (who doesn’t like to win?), or passionately rooting on his favorite Philadelphia sports teams (GO Eagles, Phillies, Sixers, Flyers, Temple Owls!). Kevin also boasts a wealth of sports knowledge as a certified trivia buff, so be sure to toss a question his way and see if you can stump him!

KATIE VIRTUE GUIDOTTI

Katie may be the only digital marketer you ever work with who formally has a degree in Meteorology. She spent 10 years forecasting the weather all over the country as an on-air broadcast meteorologist before shifting her communications and content marketing skills to the world of Search Engine Optimization (SEO). Katie’s natural curiosity about the world helps her excel when it comes to optimizing her clients’ online presence for the right audience. Her strong work ethic always comes with a smile for both clients and co-workers alike. When she’s not clicking around the web, you’ll find Katie cooking in the kitchen or heading to a concert with her husband.

CHRIS BOURNAZOS

With a degree in Sports and Entertainment Management from Neumann University, Chris is passionate about helping businesses expand their reach. Chris has experience at a marketing agency in Chicago, and also in sales and hockey operations with the Philadelphia Flyers and Comcast Spectacor. He is excited to bring his knowledge and experience to the SEO Assistant position with Results Repeat, and is eager to take on new challenges. When not working, Chris enjoys working out, cooking, and spending time with his family and girlfriend.

LINDSAY BENDER

After many years in magazine publishing, Lindsay is excited to join the Results Repeat SEO team. In her 14 years as copy chief and assistant managing editor at Runner’s World magazine, she honed project management, editing, and brand support skills that will be a great asset in her role as digital marketing assistant. She looks forward to helping our clients optimize their content to support and grow their brands. Outside of work, Lindsay loves hanging out with family and friends, running, hiking, and spending time at the shore.

ELIZABETH WERNER

Elizabeth found her passion for digital marketing at West Chester University of Pennsylvania, where she graduated with a degree in Communications. With a professional background in customer service and experience in both sales and online marketing, she is excited to bring her knowledge to the SEM Assistant position here at Results Repeat. A dedicated team player, Elizabeth carries her positive attitude and eagerness to learn everywhere she goes. When she’s not working, Elizabeth can be found reading a good book, baking her famous cookies, or hanging out with her puppy.

MICHELE ANDERSON

Michele Anderson, our Account Executive for Multifamily, has over 30 years’ experience in the multifamily arena from onsite Property Management to more recently in an advertising sales executive role for one of the larger ILS players. Michele has built extensive relationships and has earned the trust of her clients. They utilize her knowledge because Michele knows multifamily from the ground up. Michele grew up in a very small farming town in PA and has had the opportunity to live in multiple cities both large and small across the country. When not at work Michele enjoys spending time with her family and training for her next race or triathlon.

KARINA OSTIEN

Karina joins the team with a diverse background, helping companies succeed by providing assistance in marketing, office administration and event planning. Her interest in SEO and digital marketing started in her last position when she assisted in creating strategies for increasing revenue and improving online content. Karina hopes to use her creativity and problem-solving skills to assist clients in generating more business. Outside of the office, you’ll find Karina spending time with her dog, experimenting with the latest makeup products, cooking, or traveling with her husband.

KEVIN WHITBECK

Kevin brings years of experience working within Digital Marketing and Search Engine Optimization (SEO) to the team at Results Repeat. Throughout the time he has spent in the industry, Kevin has developed a holistic approach to SEO strategy to meet business needs while improving user experiences. His prior experience, in both agency and in-house marketing environments, have allowed him to provide SEO analysis and consulting services within a wide variety of industries for small businesses and large enterprises alike. Kevin is a Graduate of Oswego State University where he earned a B.F.A in Graphic Design while minoring in marketing. Outside of work, he can often be found hiking in the Catskills or the Adirondacks, enjoying live music, and spending time with friends and family.

SCOTT CREMI

With a passion for all aspects of design from the smallest microchip to a giant skyscraper and everything in between, Scott joins the Results Repeat team with a drive for creativity. He has a background in multimedia studies and digital design and has worked both as a self-employed designer and for large corporations. He lives in Philadelphia with his wife and his pug and likes to paint, play music, watch movies, and hang out with friends in his time off.

NAUSHER KHAIRI

With a master’s degree in Information Technology from Temple University, Nausher Khairi brings vast experience in web technology implementations to Results Repeat. Prior to joining RR, Nausher ran a successful mobile app development company in Philadelphia. His role as project manager involves, among other things, to effectively understand our clients’ requirements and make sure that the end-product leaves each client truly happy. When not multi-tasking the various projects and responsibilities at Results Repeat, Nausher can be found teaching tennis at a prominent tennis teaching center in Narberth, PA. He is an ex-nationally ranked tennis player from India and over the years, many of his students have been recruited to play for some of the top colleges in the US.

MARK STRUS

With a degree in Fine Arts from the School of Visual Arts in NYC and years of Web Design/Marketing experience, Mark’s versatility and talent are a welcome addition to the Results Repeat team. In addition to his web design and development skills, he also has experience implementing new technologies. No matter what he’s working on, he aims to craft quality digital experiences with the care and diligence they deserve. When he’s not working, Mark likes to participate in charities like The CHD (Congenital Heart Defects) Coalition, work on his gaming blog, and spend time with his wife and twins.

HOLLY HALE

Holly has been rocking Digital Marketing and Search Engine Optimization (SEO) since 2011. What immediately sets Holly’s experience apart is her proven track record working in various agencies, with hundreds of clients in a wide variety of industries. She prides herself on taking clients’ SEO where it has never been before. She will work diligently to ensure that you get the absolute best results from your SEO campaign. Are you looking to increase your online presence and grow your business? Holly and her team will research, plan, and strategically execute to get you increased organic traffic and online engagement. Rest assured, Holly genuinely has your company’s best interest at heart. When Holly is not busy embracing the ever-changing industry of SEO, you can find her exploring the outdoors, traveling, reading, cooking, doing yoga, or hanging out with her dog.

DYLAN YOUNGS

Dylan began his career in digital advertising after graduating from SUNY Oneonta in 2012. He quickly fell in love with SEO & SEM where he helped build those departments at an agency in upstate New York. Dylan enjoys problem-solving and coming up with strategies that improve his clients’ online presence and to drive measurable results. When he is not being an SEM/SEO ninja, you can find Dylan singing and playing guitar, whipping up a recipe in the kitchen or exploring his new home, Philadelphia.

DANICA BURNS

After deciding the world of journalism wasn’t honest enough, our Director of Content & Marketing, Danica, worked on gathering a varied portfolio of experience. She joins the team with a rich background in marketing, marketing research, and social media. Her dedication to deadline and efficiency provides an excellent basis for project management and client satisfaction. Danica’s journalism training has given her the ability to stay until the job is done, no matter the challenges! When she’s not under deadline, she enjoys participating in Crossfit with her husband, traveling, and hanging out with her two dogs.

CARISSA CIUCA

Carissa brings over 16 years of experience in development, membership campaigns, direct and digital marketing, and business leadership to Results Repeat. Since completing her degree in Communication and Business from the College of Charleston, Carissa has managed multiple teams, opened and ran her own brick-and-mortar business, and steered many significant projects to new levels of success, including ground-breaking work at The George Washington University and WXPN FM. In 2016, Carissa joined the team here at Results Repeat, working directly with our clients to strategize daily for marketing results and successes, and is thrilled to now work with Ellen to grow Results Repeat to new heights. When she isn’t helping grow our company, Carissa travels with her family, loves books and live music, and is learning (slowly!) to play the piano.

GREG HOFFMAN

Greg Hoffman, has over 12 years of experience in web design and front end development. Greg comes to us from Respage, where he developed and maintained websites for a number of different industries, specializing in multifamily. In addition to web services, he has developed additional online and print media for a number of companies. With a background in fine art and graphic design, Greg knows not only what works from a structural standpoint, but visually, as well. Greg brings this experience and his drive to every project, delivering innovative solutions for all of our clients.

SERGEY BESTUZHEV

Our Creative Director, Sergey Bestuzhev, has one up on the rest of the Results Repeat team: He was the very first employee hired by our then, and still, fearless CEO. Clearly not one to shy away from risk and uncertainty, Serge, as he prefers to be called, jumped in with both feet (hands and eyes) to help launch Results Repeat and lay the foundation for a new breed of slick, yet affordable websites. A web design and development specialist, Serge’s experience extends beyond web and graphic design into pre-sale live mock-ups, viral web campaigns, wireframes and workflows. Prior to joining the RR team, he was Production Designer at Salesforce in New York City. Other career highlights include a tab page wireframe documentation engagement with Facebook and campaigns for Bose, Avon, Calvin Klein, DirecTV, Gucci, HBO and Walmart. A proud graduate of New York City College of Technology (Bachelor of Communication Design), Serge, as he prefers to be called, holds fast to the principle that where your degree came from matters far less than the skills you attain and hard work you put in that will get you where you want to be. Whether he’s communicating with clients, creating original logos, or enhancing user experiences, Serge stays on task and never once makes it look like he’s “working.”

AMY CHEATHAM

With a BS in Environmental Resource Management and Renewable Resource Economics from Penn State University, and career experience in the fields of Engineering and Education, our Director of Operations, Amy Cheatham, is the definition of multifaceted. Curious and capable, with a knack for both client relations and human resources, Amy is our go-to team member for a myriad of essential tasks that come with keeping businesses of all sizes on track. Her diverse education and career background has afforded her invaluable communication and organizational skills, which have been called upon over and over again by her coworkers and clients. Her flexibility, passion for learning and ability to “figure things out on the fly,” has solidified Amy’s Essential Team Member status. When not carrying the team on her back, or her children, she enjoys exploring new places and beefing up her knowledge both professionally and personally.

ELLEN THOMPSON

Results Repeat’s Founder is Ellen Thompson. She’s personally used Internet marketing to build companies that have appeared on the Philadelphia 100 list of the fastest growing companies a combined 7 times. As a savvy multifamily marketing consultant and founder of 4 Walls, Inc., Ellen has helped clients use the Internet to attract and retain customers since 2002. In addition to being listed in the Philadelphia 100 five times, it has been honored as one of Philadelphia’s best places to work by both the Philadelphia Business Journal (PBJ) and Philadelphia Magazine. 4 Walls was also recognized as a “Social Media Star” by PBJ for its Respage social media services product for the apartment industry. Previously, she was the Founder/CEO of Know It All, a leading skills testing company, which she started in 1993 and was sold in 2000. It ranked in the top third of the Fast 500, Deloitte and Touche’s national ranking of the 500 fastest growing tech companies. Ellen has personally been honored as one of Pennsylvania’s Best Women in Business and has appeared on the Philadelphia Business Journal’s 40 under 40 list.