This product was the WORST. NEVER buying it again. Took me two time (4 boxes of dye) to get a decent color. I wanted a purple color and it came out PINK!! Worst product ever used and it faded completely out after one wash!!!!

I have been using this product for over a year, and love it. Now, I haven't gone crazy with the hair color and tried to highlight or give myself low lights. I tend to stay more towards my natural color but better. I have brown hair that has an auburn/red tent to it, so I usually get Light golden mahogany brown or the medium golden mahogany brown, but have tried auburn, one of the shocking red colors and burgendy. I also use the 20 developer with the color. It doesn't damage my hair or "fry" the ends like many other at home colors I have used. Also, the color turns out really pretty and is equal all over. My hair does have a good shine to it after I use this product. It did take me a while to get a system down for coloring my own hair, it can be very messy and you may make mistakes at first, like color your whole ear red brown. My mom has even started letting me color her hair, which she usually uses the same color I do but occasional she will get other colors. This past time she got just a light brown and it didn't really work for her. The color was dark at the ends and light at the roots and didn't cover her gray at all. She usually has good results with this hair color. Fade time depends on the color you get, the more true reds fade faster than the red browns. I can't review the blondes or lighter reds because I haven't used those, but I find the closer you get to your natural color the better the results.

This product didn't work for my hair and I don't know why. Well it barely worked. I only needs a small section colored to blend in with my weave and it got my hair a tad bit darker but it wasn't brown which is the color I bought. It surprised me because when I put it on my hair it was dark so i figured it would take with no problem, nope. So I just mind it with a developer just to see how it comes out, hopefully my hair is brown.

So when I had rich red hair, I really wanted it to shine and I'd used John Freida glaze with much success but it's expensive and I figured Sally's would have something less expensive. So I was recommended the Ion Semi Perm CLEAR and I was told not to use a developer, obv, and I've used it 3 times

and it sucks. NO difference in my hair's sheen. Again, I bought clear and can't speak for the colored versions but I'd never buy this again for that purpose.

Love it! Love it! Love it! I have used this five times now to cover grey hair. Not a lot of grey hair, maybe 10-15 percent. I have med brown hair and I use light warm brown. I wash my hair, blow dry it straight (curly girl here) and apply it straight into my hair from the bottle and rub it in. Then I cover with a plastic cap and a hot towel over top and leave it for 2 hours before rinsing out and conditioning, no shampoo. I used to do low lights with permanent dye but my mum started telling me it was looking too dark for me so I tried this on my roots. I like it better! It's way way easier, takes only five mins to apply and lasts for two weeks before I do it again. I could go longer but I don't want to risk having it all wash out on a busy week night when I am strapped for time so I do it early. I had to redo my roots every 3 weeks using permanent color anyway. I wash with sls free shampoo every other day and condition every day so my hair is getting wet daily. This is fast, easy and I never have white roots sparkling in the fluorescent lights at work! I've never had any staining on towels, tub, counter. I also have excema on my head and neck that has gone away since I started using this which makes me think I might be allergic to something in permanent dye. Sheesh I hope not! Btw I'm still on my first bottle.

I have never ever done my own hair. ever. so i was really worried and decided to try a semi. my hair is done in a salon but i just wanted a refresher. my hair is a light copper with lots of gold. it has been forever since i did the ends as i just had done the roots 4 weeks ago.so i chose Medium Red Brown. it worked only because i did my homework. i know my ends are porous as i have wavy color treated hair. so i washed my hair and put the color on my roots straight with my hands. waited 5 min. then i had mixed a conditioner with half bottle of the color ( just enough to make it thick like mayonnaise), and put it on my ends. another 5 mins and rinsed. now they don't say to mix with conditioner but i did this so that my ends would not be fine engine red since i know my hair was light and porous. i used Dove Nourishing oil care conditioner. do not use pantene as it has way too much dimethicone which can make your hair look great but will not make the color slip off the hair. You can also use Garnier conditioners.try and use the ones that are light usually called volume boosting. i used a rich one because my hair is dry. anyway. the color is even, exactly like the color on the display. having said that i stayed within a shade of my own color. i went from light auburn to medium auburn for a boost. the package says to leave it for 25 minutes which is great for dark hair but again my hair is too porous and i was scared. 10-15 min is all i needed. i am 10% gray and it is covered. for 3.99 it was great from Sally's. one word of caution. this product does not dry you hair out and it smells just like salon products. lightly flowery. love it.

I have naturally dark brown hair that I have been highlighting since I was 17.I now have quite a bit of gray and white, especially at the front. I spoke with my colorist over the last few years how these grays are making me feel much older than I am and that after only 2 weeks post highlights I can see the grays and white. I have been reading online for at least a year about semi hair color, demi, temporary you name it to mask these gray and whites in between salon trips , which are now every 6 weeks $$. So I gave in went to Sally and try the semi and OMG changed my life. I used it in the lightest blonde they had, followed the directions and now instead of gray and white I have soft blonde hairs!! It made the rest of my hair soft and shiny and took a little of the dry blonde look out of the highlights that the colorist put in. I wish my colorist had just told me to do this years ago in between visit. I am now leaving him and will find someone else for my highlights. I think next I will try the demi . I am so happy I finally said it is just hair, this stuff will wash out if it is awful which it wasn't.

I'm so confused, I don't know why the color won't stick on my hair. It's bleached light enough for the color to show so.....what happened?Pretty upset that I bought two boxes and can't even return it because I can't find the receipt -_- What am I suppose to do with this extra box!?