I love this mascara. I also have it in Mocha and just ordered Bordeaux. It is so easy to apply, sometimes I only use one quick coat but 2 coats are magnificent. It's very expensive but when I can get by with just one coat and look fabulous, I figure in the long run, I've saved money or at least have equaled the cost per use of other high end brands. This is definitely on my favorites list. It's super easy to remove, I always use a makeup remover on my eyes, so no rubbing or scrubbing needed. This mascara stays perfect for hours with no flaking and I have no problem using it when I wear my contact lenses. I hope you can give it a try, you'll immediately see the difference!