How-to to run a software consulting business

We love designing and developing websites, but what really drives us is solving problems and cultivating strong relationships with our clients

What legal structure you will setup depends on various factors depending on your place of residence and business. I can’t give you advise (We are a Indian Private Limited... »

Setting up your social media presence

by shabda on October 9, 2011

Social media is an important tool to create awareness about your business. You should signup for the important social media sites.

Twitter: Create a new user with your business name. Follow people in your community. Talk to them. Setup a search for your business terms, when people are talking about your business niche, reply back.

Facebook: Create a facebook page. (Not a new user.)

Linkedin: Mention you company in your personal Linkedin profile. Create a company profile on Linkedin.

A new kind of social media is emerging around development specific sites. Github, Bitbucket and Google Code are important tools for this. Create accounts on these sites.

Contributing to open source can be a very important marketing tool for your companies. It is a very strong and important proof of your skills. It attracts relationships with other high profile developers.

You should also read

The best way to get business is by getting more work from an existing customer. New customers cost money to acquire. They need to be nurtured before they will get trust with you to let you work on the most... »

If you want to grow the business without growing headcount the only way is the provide higher end services or to sell products. Do you sell services which can be productized? Do you have technology which can be sold... »

As you start to scale the business, the overhead costs start increasing. Eg. When you are self employed you maybe doing billable work 90% of the time. As your business grows, you will have to add admin staff, accountants and... »