Company debuts boat-maintenance videos

Shurhold Industries launched the Clean-N-Simple campaign, featuring videos to show rather than tell viewers how to care for their boat.

In partnership with Wellcraft, all maintenance will be performed on Shurhold’s new Wellcraft 340 Coastal called Clean-N-Simple.

Posted on its website, each video will be hosted by Shurhold president Barry Berhoff and will center on one maintenance-based question. Although the videos are a significant portion of the campaign, the Clean-N-Simple tips will be cross-promoted through other mediums and featured in live demos at public events.

“Working with quality partners like Wellcraft, Garmin and others allows us to showcase how to care for different aspects of the vessel in real-life situations,” Berhoff said in a statement. “We continue to focus on educating boaters on caring for all aspects of the boat, from power cables to fenders, touch-screen plotters to enclosures.”

Shurhold’s Clean-N-Simple boat will debut next week at the Miami International Boat Show in Wellcraft’s booth No. D99.