Beyoncé Hits The Beach In Style As The New Face Of H&M

To quote Queen B, "ring the alarm": Beyoncé is the face of H&M. Both she and H&M are majorly buzzy right now — so, yeah, this ad campaign is going to be a juggernaut. The singer is currently making bank off her sold-out tours, and the fast fashion shop is only getting bigger every day with its & Other Stories releases. We heard rumors of the campaign many moons ago, and now it's confirmed with the first shot, by legends Inez and Vinoodh, rolling out today.

Photographed in the Bahamas, the campaign will go on to include video, print, and multiple billboards. There's even a collection designed with Bey's help, to be released over the coming months, as the weather cooperates with the summery wardrobe. (We always knew Tina wasn't the only Knowles bitten with the design bug. Do you think the collection will channel House of Deréon?) (WWD)

For years, fans have been drawing comparisons between the youngest Kardashian-Jenner and older sister Kim. Not only do Kim and Kylie have similar personal style, the duo is also uncannily identical. Despite having different fathers, the half-sister's favor one another, and the proof is in the side-by-side Insta: Kim read

There are so many looks Cara Delevingne we could never even dream we could pull off (even though we should try more often). But perhaps her latest look is achievable for mere mortals? At Montreal's Osheaga festival on Saturday, the model-actress sported cotton-candy pink hair. 🌷 Cara beim Konzert ihrer Freundin read