October 9, 2014

Mobile start-up Seriously is proud to announce the worldwide release of “Best Fiends“

Former Fox, Disney, Rovio and Natural Motion Execs Release Widely Anticipated Debut Mobile Game “Best Fiends,” the First in a Trilogy

SANTA MON­ICA, Calif., and HELSINKI, Fin­land – Oct. 9, 2014 – Se­ri­ously, a mo­bile en­ter­tain­ment start-up, today an­nounced the world­wide launch of Best Fiends™, a vi­su­ally stun­ning and ad­dic­tive puz­zle game, avail­able ex­clu­sively on the App Store for iPhone, iPad and iPod touch. Best Fiends is the first prop­erty from Se­ri­ously and is built from the ground up as the be­gin­ning of a global en­ter­tain­ment fran­chise.

In Best Fiends, play­ers dis­cover the world of Minu­tia and its pop­u­la­tion of cute and in­creas­ingly fiendish in­hab­i­tants as they work to col­lect them all and level them up to dis­cover spe­cial pow­ers.Best Fiends tells the story of these he­roes’ epic jour­ney to save their fam­i­lies and their bat­tle against the vo­ra­cious Slugs of Mount Boom. The game is free to play with in-app pur­chase op­tions.

“At Se­ri­ously, our goal was to work with the world’s best cre­ative tal­ent, and to­gether, we have de­vel­oped a game that is very unique and spe­cial,” said Petri Jarvile­hto, co-founder and Chief Cre­ative Of­fi­cer, Se­ri­ously. “The story of Minu­tia and the cute yet fiendish crea­tures that in­habit it is some­thing we’ve been pas­sion­ate about de­vel­op­ing for a long time. For us, this launch is the be­gin­ning of an in­cred­i­ble jour­ney that will un­fold through a tril­ogy of games.”

Founded by for­mer Rovio ex­ec­u­tives An­drew Stal­bow and Petri Järvile­hto, Se­ri­ously brings to­gether a world-class team of in­dus­try vet­er­ans. To­gether, the team has worked on games that have over two bil­lion down­loads. Se­ri­ously has also part­nered with some of the in­dus­try’s best en­ter­tain­ment tal­ent to build out its global fran­chise.

“The tried and true Hol­ly­wood model is to de­velop, pro­duce and mar­ket a movie or tele­vi­sion prop­erty, but the scale of mo­bile en­gage­ment is chang­ing this for­mula. We be­lieve that given the seis­mic au­di­ence shift to tablets and smart phones, the next gen­er­a­tion of en­ter­tain­ment brands will be built on the power of touch,” said An­drew Stal­bow, co-founder and CEO, Se­ri­ously. “We’ve been blown away by the early re­sults that we have seen for Best Fiends in soft launch, and couldn’t be more ex­cited to start build­ing out our fran­chise world­wide, fo­cused on mo­bile first.”

In addition to the game Seriously is releasing:

Music from Best Fiends, composed by Heitor Pereira (Despicable Me) and performed by the renowned Budapest Art Orchestra, which will be available on iTunes and Beats Music.

A cinematic trailer introducing the world of Best Fiends, animated by Copenhagen Bombay, and produced by Soren Fleng

The first five Best Fiends character reveal videos

The making-of Best Fiends video

Behind the music with Heitor Pereira

A gameplay trailer produced by Trailer Farm

And, as part of the game’s launch, Se­ri­ously is also an­nounc­ing a part­ner­ship with the non­profit or­ga­ni­za­tion Malaria No More in an ef­fort to help raise aware­ness to elim­i­nate deaths from this pre­ventable dis­ease. For more in­for­ma­tion go to: seriously.​com/​malarianomore

Best Fiends will also be avail­able for An­droid via Google Play and the Ama­zon App Store be­fore the hol­i­days. The next in­stall­ment of Best Fiends is slated for a 2015 re­lease.

About Seriously

Se­ri­ously is a mo­bile-first en­ter­tain­ment start-up fo­cused on build­ing mo­bile games that are de­signed to be de­vel­oped into global en­ter­tain­ment prop­er­ties. The com­pany’s world-class cre­ative team is pas­sion­ate about great sto­ry­telling, unique char­ac­ters, dra­matic con­flict, un­likely he­roes and build­ing brands that can make a dif­fer­ence.

The com­pany is backed by Up­front Ven­tures, the pre­mier early-stage ven­ture firm based in Los An­ge­les, Sun­stone Cap­i­tal, a lead­ing Eu­ro­pean ven­ture fund, and Daher Cap­i­tal, a Beirut-based fam­ily in­vest­ment of­fice. Se­ri­ously has of­fices in Santa Mon­ica, Cal­i­for­nia, where busi­ness de­vel­op­ment and mar­ket­ing are based, and in Helsinki, Fin­land, where the stu­dio is lo­cated.