2 Impact de la Crise financière sur l'industrie AutomobilePLANBEFORE: Overview of the industry before the crisisDURING: Reasons of the crisis and impact on the industryTHE RESCUE: Measures to end the crisisTHE FUTURE: Strategies and stakes of tomorrowImpact de la Crise financière sur l'industrie AutomobileGroupe POUND –

6 Impact de la Crise financière sur l'industrie AutomobileBEFORE : Overview of the industry before the crisisGlobalization and strategies before the crisisGlobalization of the productionMore and more assembly in developing countryJapanese companies settle in EuropeEuropean constructors (Renault, PSA) settle in East of Europe.Automotive and ecologyElectric cars: many projects dismissedGPL cars: Important parks in Corea, Poland, Netherland, Italy/ Few in FranceBiocaburant: not optimized technologyAutomotive industry in France3/4 vehicles sold abroad14% of the industrial national turnover (not including the energy industry)-3% of employees since 20055.5B€ investment abroad worldwide +4.1% in 20063B€ investment in France -14% in 2006Strategy of French groups: Turn to East countriesPSASlovaquie & Tcheck republicRenault Nissan Roumania/ Russia/ South of AmericaeffzefVefZefeBEFOREDURINGTHE RESCUETHE FUTUREPSA also present in BRICImpact de la Crise financière sur l'industrie AutomobileGroupe POUND –

7 Impact de la Crise financière sur l'industrie AutomobileDURING: Reasons of the crisis and impact on the industryFinancial ImpactBEFOREDURINGTHE RESCUETHE FUTUREImpact of the financial crisiseffzefVefZefeCrisis of the creditThe organization in tense stream of the sectorImpact de la Crise financière sur l'industrie AutomobileGroupe POUND –

11 Impact de la Crise financière sur l'industrie AutomobileDURING: Reasons of the crisis and impact on the industryImpact of the automotive crisisMassive over-production (2 million cars per year in Europe) Objective: Maintain equityCompanies have tried to save money by every possible ways Drop of cars production up to 50% in some factoriesSources: Françoise Vannobel, PSA & Le journal des FinanceseffzefVefZefeBEFOREDURINGTHE RESCUETHE FUTUREImpact de la Crise financière sur l'industrie AutomobileGroupe POUND –