Posts tagged with "audience"

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

With 67 new artists – including 55 new music acts – the full line-up for Roskilde Festival, Northern Europe’s biggest festival, is now complete. 173 music acts in total will play the Danish non-profit festival. Today’s new additions will join the already announced The Cure, Bob Dylan, Travis Scott, Cardi B, Robyn, Christine and the Queens, Rosalía and many, many more.

From Ghana to Greenland, from New Zealand to Norway, from Jamaica to Japan, artists of all sizes from more than 30 different countries will play the big and the small stages. Festival-goers from all over the world will party together in the name of charity when they explore the diverse music and arts programme at Roskilde Festival 2019. When Janelle Monáe first played Roskilde Festival she called it the most amazing show she had ever played. The American is back, bigger and better than ever before after the release of her highly acclaimed Dirty Computer, mixing soul, funk, pop and Afrofuturism. A former mentee of Prince, Monáe doesn’t merely perform a persona, she embodies it. On her first releases, she became an android, inviting listeners into a world full of Afrofuturist magical realism. She has wowed critics in roles in Academy-nominated films, ”Moonlight” and “Hidden Figures”, so performing a character is natural stuff for this prodigy. Her album challenges social and sexual norms as well as traditional concepts of a woman’s role in the world. It’s also an album that celebrates those in marginalised communities.

Indie heroes, guitar gods and wonderful weirdos. Vampire Weekend have kept fans waiting for a new album for six years. Now they are finally back at Roskilde Festival, and this time they will be conquering the legendary main stage, the Orange Stage. Noel Gallagher returns with his High Flying Birds, and guitar lovers will be happy to see another British legend, Johnny Marr, presenting both solo material and The Smiths classics. Travis Scott favourite Sheck Wes, grime king Skepta and future star Saweetie will make hip-hop connoisseurs happy, while festival-goers looking for something heavier will rejoice in collective headbanging to acts such as Behemoth and Danish favourites Baest. Plenty of singer-songwriters are ready for their Roskilde debut: from Welsh popstar Marina and New Zealand hero Aldous Harding to folk-pop starlet Maggie Rogers and indie favourite Weyes Blood. Those favouring synthesizers, beats and samples will have plenty to look forward to with new announcements such as German darling DJ Koze, quirky Italian Giorgia Angiuli and noisy duo 700 Bliss consisting of DJ Haram and Moor Mother. A further exploration of the paths of weird will lead to Yves Tumor and the jazz adventures of The Comet Is Coming and Sons of Kemet XL, with saxophone hero Shabaka Hutchings leading both outfits.

Nordic talents ready for their Roskilde Festival debut- Roskilde Festival’s talent programme has also been completed with 32 new acts, representing the best new Nordic music. The new acts include Icelandic prodigy Auður, Norway’s Lil Halima, Swedish DIY rapper Z.E and Selma Judith, daughter of Lars von Trier and one of the most exciting new acts in Denmark, making emotional R&B while mastering the harpThey will join already announced upcoming Nordic acts such as Norway’s Brenn., Copenhagen techno duo Funeral Future and Ea Kaya, one of Denmark’s most promising Scandi-pop talents. These artists are all making waves in their home countries and internationally, ready to take things to the next level at Roskilde Festival. They follow in the footsteps of MØ, Silvana Imam, Icona Pop, Iceage, Susanne Sundfør and many others who played Roskilde Festival before their big breakthroughs. During the first three days of the festival, these stars of tomorrow will play the Rising and Countdown stages, both located in the centre of the non-profit festival’s huge camping city. Most of these acts will play to the biggest audience of their career so far.

Arts, activism and solidarity – and particle accelerators- Art, social engagement and music are inseparable and all part of the full experience at Roskilde Festival.Hundreds of artists, writers, scientists, speakers and architects will inspire contemplation, spark debate and surprise festival-goers. This year’s Arts & Activism programme includes a large-scale sculpture by renowned Swiss artist Claudia Comte and a performance by American artist Isabel Lewis. Hannah Tocicki Anbert will conduct a silent parade in the name of unproductivity, Søren Aagaard will set up a post-apocalyptic food truck and Japanese artist Tomoko Sauvage will transform water bowls into instruments, turning water into sound. As always, there will be plenty of street art at Roskilde Festival with a programme that includes Askew One, Bacon and Zusa. Bringing science to the festival experience, CERN and the Niels Bohr Institute will offer workshops enabling you to make a cloud or a your very own renewable charger as well as debates on topics such as future energy.

Roskilde Festival’s head of programme Anders Wahrén says: “It feels great to finally present our programme, and Janelle Monáe is a crown jewel in a line-up I think bodes very well for our future. Not only do we have a load of great young artists of all sizes and from all corners of the earth, we also see that many of them are more socially aware than ever. From the music to the arts, debates and workshops, solidarity and activism is something that is reflected throughout our programme.”

The schedule and a handful of acts are yet to be announced. The full arts programme will be out in the spring.

Roskilde Festival 2019 lasts for eight days between Saturday 29 June and Saturday 6 July.

About Roskilde Festival:

Roskilde Festival is 100% non-profit. All profits are donated to social and cultural charities by the Roskilde Festival Charity Society. The festival is right next to the Danish capital of Copenhagen and easily connected by train, bus and flight (Copenhagen Airport). With more than 180 music acts in the line-up performing on eight stages and over 130,000 passionate music lovers gathered for a full week, Roskilde Festival is among the most unique music festival experiences in the world. A position the festival has held since the early 1970s. The full festival journey in Roskilde is an eight-day exploration of music, artistic expression, delicious food, sustainability, love, community and party.

The second new track from their upcoming album The Balance [out April 26 on Capitol Records], “Fluctuate” aired for the very first time today on long-time supporter Zane Lowe’s World Record on Apple Music’s Beats 1 and is now available as an instant download for fans who pre-order the album.

Before its official release, Catfish and the Bottlemen performed “Fluctuate” live throughout summer 2018 as a preview of new music to come, and the song quickly became a fan-favorite. Audiences can expect to hear more new tracks from The Balance during the band’s upcoming U.S. headline tour which kicks off March 12. Less than an hour after going on sale, their show at Brooklyn Steel in Brooklyn, NY on April 3 sold out. Tickets for the remaining shows are available HERE, and full routing can be found below.

“When I’m writing a new song, the audience is all I really see. I get a vision of them in my head before I properly hear the melody or anything like that,” explains front man Van McCann. “If we put three or four of these songs in the set, it’s going to be so strong. This run of shows we have coming up is just perfect timing, getting the chance to play new songs that go hand in hand with a wild night out.”

“Fluctuate” follows the band’s January single release: “Longshot,” which has amassed over 12.8 million global streams and is rapidly climbing Alternative radio charts. The song also scored Catfish and the Bottlemen their highest UK singles chart placing to date. Together with a string of sold-out UK arena dates, the wild reception to their first new music since 2016’s gold-certified The Ride brings renewed attention to the phenomena of the band’s unassailable ascent in the company of a youthful, ever-growing family of fans.

In the breaks between their electrifying outdoor and festival shows, McCann (vocals, guitars), Johnny Bond (guitars), Robert “Bob” Hall (drums), and Benji Blakeway (bass) recorded The Balance over a 12-month period in the company of Irish producer, Jacknife Lee. It was recorded in two, secluded studios; Grouse Lodge, in Moate, Republic of Ireland, and The Chapel in the countryside of East Lincolnshire. The album was mixed by Craig Silvey.

Bravo Media is packing up the shotski and heading west when “Watch What Happens Live with Andy Cohen” returns to Los Angeles for four weeks of shows beginning Monday, January 14 at 8PM PT/11PM ET. The Hollywood residency marks the third time Cohen has brought the Bravo Clubhouse to the city of stars since the series’ inception. Guests include Matthew McConaughey, Christina Aguilera, Anne Hathaway, Judd Apatow, RuPaul Charles, Jay Leno and more.

“Moving the Clubhouse to LA is a win all the way around,” said Andy Cohen, host and executive producer. “There will be great guests, great energy and I can make a 9pm dinner reservation after we get off the air!”

Much like the Bravo Clubhouse in New York City, these shows will be filmed in front of an intimate audience.

“Watch What Happens Live with Andy Cohen” is consistently making headlines with bold interviews viewers don’t see anywhere else. The Bravo Clubhouse has become a nightly destination for some of the biggest names in pop culture, who stop by for a signature drink and stay for the candid conversation. Whether “Pleading the Fifth” or “Opening The Vault,” countless memorable moments have been revealed as host Andy Cohen continues to go there–challenging both celebrities and Bravolebrities on the only truly live show in late-night television.

Tune-in to tonight’s “Watch What Happens Live with Andy Cohen” at 11PM ET/PT with guest Lisa Vanderpump from Bravo’s “The Real Housewives of Beverly Hills.”

Click Hereto download the “Watch What Happens Live with Andy Cohen” logo.

On Sunday the 16th of September at 9 PM, The Strand Palace Hotel played host to Garroudi’s riot of colour and exuberance, seeing his vision come to life on the catwalk. Distinctiveness made up the foundation of this show with a diverse cast of models, each dressed and styles uniquely, shunning the industry standard of uniformity.
“Outrageousness is in, get ready and dress up!” is the way designer Pierre Garroudi explained his show made up of 50 looks in total. Key looks from the show included a baby pink, lace, “show girl” outfit, complete with tulle boa, with the model using a children’s doll to cover her modesty, a ringmaster-esque outfit which saw hot-pants teamed with a copped-striped jacket and a show stopping head piece topped with a golden deer to DEMAND attention.

Other notable outfits included a cutesy ‘holiday’ look comprised of a ditsy floral mini-dress with peach sequin detailing matched with an oversized straw sunhat and completed with a pair of sky-high studded stiletto Mary-Janes. Perhaps one of the most eccentric of al the looks was dominated by a hat made from a child’s doll towering on the model’s head. This was matched with a shoe necklace and belts tied around her ankles, making for a truly eclectric outfit which left Garroudi’s audience curious about his inspiration as well as desperate for an encore of his ‘circus of style.’

Each outfit was styled with one of Garroudi’s famous leather handbags, an accessory the designer is well known and loved for. Pink, blue and gold acted as the main color pallet, but certainly didn’t limit his use of other shades. Hair and make-up only added to the beautiful chaos of Garroudi’s fashion performances taking theatrical make-up to new levels , leaving any sign of minimalism truly outside the doors of the hotel.

Want to get to know the designer?

Now based in London, Pierre Garroudi was founded in New York City 1993. Garroudi is formerly known for mastering the techniques of draping and his attention to fabrication, shape, and detail. His design inspirations derived from futuristic elements experimenting with new shapes and fabric manipulations–appealing to those who are interested in the aesthetics of a futuristic world. With 12 collections, Pierre Garroudi has showcased at fashion weeks in New York, Paris, and London. His international experience enabled him to become more creative and original.

First Trailer Now Available for VR “Movie” that Allows Viewers to See Life as an Angel

Have you ever wondered what it would be like to be an angel? Where Angels Meet, a new cinematic VR experience, launching September 1 exclusively for Oculus Rift, follows the life of a young African-American man named Marcus from the perspective of his guardian angel. The VR experience allows viewers to don their wings and visit heavenly landscapes, as well as transcend time to witness key moments in Marcus’ life.

Where Angels Meet was created by Angeles Vista Creative Ventures (AVCV), one of the winners of 2017 Oculus Launchpad program. AVCV also announced today that it has released the first trailer for the experience at whereangelsmeet.com/trailer/

Where Angels Meet is a unique, narrative VR experience which touches on themes of the afterlife, spirituality, faith, racism and the common challenges of life. The story follows important milestones and events in Marcus’ life. Having grown up with the understanding that his mother died in childbirth, Marcus finds solace in his imagination and strength in his beliefs, as he transports himself to the marvelous “Garden of Light” where he can meditate and find comfort from life’s worries.

“Although Where Angels Meet is a fictional story, the aim is to provide insight into the life of a young African-American man, from a unique perspective,” said Micah Jackson, CEO of AVCV and creator of Where Angels Meet. “Marcus’ story parallels many of the issues and challenges that people of color face in the modern age and virtual reality is a powerful medium to convey this message.”

The “Garden of Light” is a wondrous, lush and beautiful place and serves as the central hub of the experience, as throughout the story different sections of the Garden will be visited. The “Garden of Light” is one of the most beautiful environments to ever be created in virtual reality. It will truly leave a lasting impression on viewers and can only be seen using the Oculus Rift.

About Angeles Vista Creative Ventures:

AVCV, LLC was founded by industry veteran Micah Jackson to create compelling games, VR content and to pursue creative ideas. After working for several, large, multi-national corporations in a creative role, AVCV was formed as an alternative to mass audience entertainment. The goal is to produce games and content that originate from a place of wonder, and ultimately create a profound emotional connection. Entertainment that sparks a smile, stirs imagination and occasionally causes some frustration…but in a good way! More information is available at: www.AVCV.biz

A spellbinding voice, vibrant charisma and a compelling artist in ascension: Zander Bleck creates epic, anthemic music to propel rock and into the future.

A small town kid from rural New Jersey, Zander grew up geographically close to the towering spires of Manhattan. A talented musical family were prime influences as he absorbed the music of legendary artists from far before his time. A competitive athlete in high school, he moved to New York where modeling paid the bills and set the stage for his journey. “I developed a certain type of fearlessness,” Zander remembers. “When you get that hardened skin it prepares you well for the music business.”

After early successes with his East Coast band “Monument” , Zander went solo. He began focusing on his voice and his writing. Fate connected him to multiple Grammy-winning songwriter Holly Knight and he traveled to Los Angeles to write and record “Temptation,” the song that he recalls, “…changed everything.”

His distinctive voice captured the attention of producer RedOne, hot off the success of Lady Gaga. In US Today RedOne called Bleck’s voice “A mixture of Jim Morrison, Bono, and Freddie Mercury” and added, “There’s no singer like that right now.” RedOne introduced Zander to Jimmy Iovine at Interscope Records and a deal was made. When an executive shakeup reordered the label, Zander shifted to Capitol Records. But his major label launch was not to be.

“I had to get tough or die,” Zander remembers. “It was time to be true to myself.” Social media was key. “I was getting an instant response. Rather than going through the chain, here was the artist and the audience. When I sing a song on social media the message is immediate, to thousands of people all over the world. I started dedicating myself to this connection.”

Cold War Kids are currently on their spring/summer North American tour, which The Star Tribune calls “a must see show.” Check out the full routing below, which includes headline dates and festival appearances.

The band recently released Audience, a live greatest hits album, and a retrospective on their career to date. Check out AudienceHERE, and watch their live video for “Can We Hang On?”HERE.

LOS ANGELES, CA (June 9, 2018) – Hip hop recording artist/actressSky Katzhas released her new singleFALL BACK,accompanied by a music video, which the teen stars in and made her debut behind the camera. “Fall Back” is the follow up single to her Top 40 fan favorite “For Da Summer”.The new track captivates listeners with its infectious beat, catchy hook and relatable message about staying grounded no matter where life takes you.

Sky Katz is one of Hollywood’s most talked about young talents. Sky stars as the scene-stealing spunky neighbor Tess in Disney Channel’s Raven’s Home; the spinoff of the iconic sitcomThat’s So Raven— Season 2 premieres on June 25th. Previously, a contestant on season 11 of America’s Got Talent, Sky wowed the judges and audience with her impressive rapping skills and freestyle. The teenage free spirit immediately caught national attention and has performed on MTV’s TRL and Summer in the City, Harry, New York Knicks Halftime Show at Madison Square Garden, Arthur Ashe Kids’ Day, and SXSW.

Sky Katz is an American actress, composer, and rapper known for her role as Tess on Disney Channel’sRaven’s Home. She was once an America’s Got Talent contestant during season 11 (2006), where she stunned the audience with her impressive rapping skills and freestyle, performing her singles “Fresh” and “Haters.”

Sky has been influenced by many rappers from different generations and styles. She is the youngest member in her family of four children. When she is not acting or recording in the studio, she loves playing basketball and spending quality time with her friends and family.