Designers often conflate device context with user context—or worse, with user intent. “This is mobile, so they’ll never want to do that.” ”This is mobile, so it’s aimed only at users on the go.” Friends, this is hooey.

If you want to take advantage of the new iPad’s gorgeous screen (and of course you do), every image you push down the wire is about to put on a ton of weight. That has implications in lots of places and for lots of people.