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The Lowdown

It is easy to get carried away and invest all of your time and effort in digital design and communication. But there is still a lot to be said for traditional forms of marketing.

Ultimately, even with a strong network of individuals engaging with your digital channels, it is likely that your audience can be targeted via other means.

Print is dead. Long live print!

You may hear that print media is a decaying format, but for many people, it is still their main source of news and featured stories. So if your audience are reading magazines, surely you should engage with them.

Our graphic designers in Shrewsbury have recently designed a range of print adverts which can be seen in some of the countries top magazines. Here are three of our most recent projects:

Absolute Collagen – Attitude

Absolute Collagen is an anti-ageing liquid collagen supplement. Source has been working closely with Maxine and the team since the very beginning. They have seen rapid business growth in recent years and have been praised by the likes of GQ and Hello!

Our most recent project for the brand was to create two print adverts for Attitude magazine. One of which appeared in the celebratory 300th issue of the biggest selling gay magazine in the world with a print circulation of over 50,000 copies.

B.fresh – Vera

Our good friends at B.fresh had recently required our digital design skills to produce an animated display advert at Heathrow Airport. Now the cold press juice company needed our graphic designers to produce a print advert for another jet-setting opportunity.

Vera is the official publication for Virgin Atlantic, and with 74% of passengers reading the inflight magazine, there is a huge opportunity to reach a new audience.

The ad featured in the September issue of Vera magazine which was fronted by none other than Ryan Reynolds.

British Quinoa – Grape Tree

The well-being and healthcare shop, Grape Tree produces a seasonal print magazine which is available in all of their stores. Our client, The British Quinoa Company required an advert to promote their new range of products that would appear alongside Davina McCall.

With the target demographic being exposed to the publication in store, there is a real opportunity for quality exposure to the right people.

Graphic design that speaks for you

If you are looking for a graphic designer to help provide a professional touch to your next project, we’d love to hear from you. From bespoke branding for your business to vehicle livery and van wraps, our creative team will be happy to help. Speak to us today to find out more details.

As part of their wider rebrand, Source has been employed to implement the new corporate identity across all marketing collateral, including exhibitions, stationery and literature. As fundraising consultants Wootton George felt a professional, clean, online presence would convey relevant information to future prospects and ongoing clients alike. Source wanted to reflect key messages by using fresh, natural photography, representing not only their clients’ business landscape, but also reflect how Wootton George’s experience and service can help achieve that successful environment.

Suffice to say the new site encapsulates the energy and passion of the company, whilst providing the company with the latest in content management systems.