The company has hired Gentry Baumline-Robinson, who until Thursday was communications manager for the Halifax Area Advertising Authority, to serve as manager of corporate communications.

International Speedway Corp. has created and filled a new communications position. The company has hired Gentry Baumline-Robinson, who until Thursday was communications manager for the Halifax Area Advertising Authority, to serve as manager of corporate communications.

Baumline-Robinson’s responsibilities with ISC include managing corporate communications and media relations, including for One Daytona, the $800 million mixed-use project that Atlanta-based Jacoby Development and ISC plan to develop across the street from Daytona International Speedway, said ISC spokesman Lenny Santiago.

Baumline-Robinson began working with the ad authority, which promotes Daytona Beach to tourists, in October. She also has held marketing positions with DME, Hayworth Creative and Thompson Pump.