COOL SH*T

Volume 235

Self-promo alert!

After a lot of research. A LOT. OF. RESEARCH. We launched EP 1 of our White Paper this week. Say hello to The New Rules of Social. Making White Papers cool isn’t easy but someone’s gotta do it. Lucky for you, that someone is us! Take a look for yourself.

THE WASTE IS OVER.

The North Face has joined forces with National Geographic in the fight against plastic waste. Together they have created a limited edition “Bottle Source” collection made from upcycled plastic retrieved from various public spaces and national parks in the US. What’s cooler than looking good AND saving the planet at the same time?

Make Runway for Aaron Philip.

Aaron Philip has already made history by becoming the first Black, Trans, Disabled model to be signed to a major modelling agency. She *finally* made her debut catwalk appearance last week in New York, debuting at Willienorris Workshop in a show that featured a diverse cast of races, sizes and gender identities. Watch it here.

Cheers, Corona!

Another smart move this week to reduce the need for single use plastic. In an effort to protect the world’s oceans from plastic pollution, the makers of Corona have unveiled yet another innovative plastic-free solution. First, they piloted plant-based biodegradable six pack rings, and now they’ve gone a step further by alleviating the need for rings altogether with their new interlocking cans. Pat on the back for Corona.

Radioactive selfies.

Doing it for the gram has been taken to a whole new f*cked up level… influencers are flocking to Chernobyl for likes and follows. Take a look at how they use the radioactive wasteland in Ukraine, which was hit by the devastating and long-lasting effects of a nuclear reactor explosion over 30 years ago, as a backdrop for half naked moody photos.

Toy Story 4!!!

The wait is over. The final ever Toy Story, and reason to hold on to your childhood, is out this Friday. It looks like we might have to hold back some tears.