1233 ABC Newcastle goes commercial

08/10/2009 , 12:25 AM by Anthony Scully

At the 2009 ABC Newcastle Night at the Wireless on Wednesday night, listeners to our annual live concert broadcast would have heard shocking news - ABC Newcastle was going commercial, and accepting advertising dollars.

Or that was the scenario in which presenter Paul Turton found himself in when he was thrust into an improvised comedy skit (pictured), in which he was being asked to present a brand new style of program on the radio.

You can listen to the full comedy skit in the player below, featuring 1233 staff members playing themselves, and a caught-on-the-hop Paul Turton being asked to come up with a new name, a positioning statement, and kind words for our major sponsor!

It was an interesting exercise in thinking on your feet, made all the more complex with live backing from our house band for the night, The Pigs. The results are hilarious, and thankfully not a permanent new direction for ABC Newcastle.