6 Online Marketing Dos and 1 Dont for Small Businesses

The world of online marketing has completely changed the way in which companies advertise to attract new and existing customers.According to Latest survey conducted by msnbc business expert JJ Ramber that smaller businesses are more inclined to use online marketing campaigns to attract customers as it is often more cost-effective and more likely to meet the right audience. While online marketing may be cheaper (when compared to the cost of printing, TV adverts, billboards etc.) it certainly is not easier. However, to get you on the right track we have compiled a list of 6 Do’s and Don’ts that can help you to improve or formulate your marketing strategy.

1. Do Put Quality First.

You get what you pay for so don’t skimp out on your marketing strategy or web page, don’t sell low-quality goods and don’t cut corners. There is a lot of competition out there and you cannot afford to sell low-quality goods and services; you will only get bad reviews and unhappy customers. When you put quality first you also put customer satisfaction first, and that is definitely a recipe for success.

2. Do Go Mobile!

Don’t have an app-less marketing strategy! Mobile apps are the future of digital marketing. Assume that over half your potential audience is browsing the web when they are taking a break, using their smartphones; therefore mobile optimization is key to effectively building a relationship with your new and existing customers.

3. Do Have a Strategy.

Identify your target audience and study them, be aware of trends and forecasts and pay attention to what tactics and strategies other popular brands are using and develop your own tactics. Don’t, however, try every digital marketing strategy under the sun. All you need to know is who your audience is, what they want, where they are and how to reach them.

4. Do Think About SEO.

Search engine optimization, though not necessarily new software, forms part of the foundations for a comprehensive and competitive web campaign. Your marketing presence depends strongly on this, so don’t ignore SEO and do get yourself familiarized with it.

5. Do Have a Marketing Budget.

Don’t be cheap; failing to properly take into account the cost of an effective marketing strategy could potentially cripple your business, especially if you have to “find” money from other parts of your business. Small and startup businesses need better market penetration, and this really becomes a case of “you have to spend money to make money.”

6. Do Be Prepared To Make Mistakes.

This is probably the most valuable advice for any small business owner. It will take time to get your business going and mistakes will happen along the way, and you need to be adequately prepared to bounce back from setbacks. Proper planning, budgeting and a fair amount of flexibility are essential. Just don’t be scared of hard work because that’s what running your own business is. But once your business becomes a success, all that effort will have been worth it.

When I began my project I knew I wanted to hire somebody in the United States as I had some issues previously with programmers outside the country. I wound up hiring Jason and his team at tastycoders. I do have some computer programming knowledge so I ask difficult questions. Jason made me feel comfortable with his ability to complete the project. I am grateful to have hired Jason as my project is now complete and I'm quite satisfied not only with his ability to complete my project but his ability to follow up when it issues arise. I'm looking forward to working with Jason and his team when I introduce new features to my website.read more

Jason at Tasty Coders is super-knowledgeable when it comes to marketing anything online. He understands the marketing side, the design side, the video marketing and the under-the-hood coding side of things, too. It's rare to find someone that's good at all four. I strongly recommend him.read more

T. Coders saved us a ton of money on a few web applications and website builds- if you need a custom site built, Tasty Coders can get it done without all the hand-holding and constant communication issues you get with sketchy overseas resources. The company is mature and robust enough to handle larger projects but they also seem able to handle the little things we throw their way- WordPress and Drupal installations, skinning, and configuration, etc. It's also nice to work with a shop that can provide web content solutions so the pressure is off of us to flesh out our new builds and get a ranked site quickly in the Search Engine Results Pages. Good team, quick turnaround, and diligent. Use them.read more

These guys rock!
Jason Brashear took a job that another guy failed at and owned it! This job was no easy task, and was crucial to the success of my startup. If you are looking for someone to do a job that is integral to your organizations success, this is the man you can bank on coming through for you!read more

We have been working with Jason and his team for some time now on various back and front end projects. Jason and his staff have been 100% reliable and have delivered on time and on budget. He has been easy to work with and understands what we are trying to do with our platforms and how to improve them. Highly recommended.read more

Tasty{coders} was recommed to our office by by our IT guy Richard from Titanium Computing (who has been a tremendous resource for us). So when Richard highly recommed Jason to our office we knew Tasty{coders} would get great results for our website/online presence. Right away after meeting Jason/Tasty{coders} we knew we were in good hands and that clearly he was not your average SEO guy! He has provided us with such knowlegedble, professional service and quick response time to our needs. I know his game plan for the office will exceed anything we could have could have hoped for. If you want to feel confident about who you choose for your SEO/online presence needs then I recommed calling Tasty{coders}. Jason will make it happen.read more

Tasty Coder has done a fantastic job on our Search Engine Marketing. They have delivered on exactly what they said they would do. I would Highly recommend them for your online marketing needs.read more

Jason is unquestionably one of the most talented web designers available. He constantly strives to exceed your expectations with enhancements and ways to draw more people to your website. He deserves 10 stars on a 5 star rating system.
Jerry Stephens, CEO SOS Communicationsread more