This is just weird

Arts marketers have a huge challenge. There are so many myths about opera or symphony performances that must be overcome. No, you don’t have to wear a tuxedo to attend, no you don’t need an advance degree in musicology to enjoy a concert, no, you won’t be shot for clapping in the wrong place…no, not all tickets are super expense…

So, sometimes they overcompensate. This has to be the strangest opera ad I’ve ever seen:

Who convinced the Vancouver Opera that talking about lamb testicles will make people want to attend a performance?!? If you’re not afraid of popping a few of these in your mouth, you’re not afraid of trying new things. Why not try Vancouver Opera?

The San Antonio Symphony’s concert this weekend features Rachmaninoff’s Symphony No. 2. It is one of the greatest and most popular romantic symphonies, and so we have so unimaginatively called the concert Rachmaninoff 2. What was I thinking???