Best Pinterest Engagement Strategies to Drive Traffic

Pinterest is a wildly popular social networking platform that can lead to solid growth in sales conversions. It’s a great way to get people interested in your product. However, it’s important to pin with purpose in order to see the best possible results.

That being said, there’s definitely something you need to know when it comes to best marketing practices on Pinterest. Learn how to drive Pinterest engagement with the following strategies if you want to create pins that your readers will want to share.

Create Eye Popping Images

You already know that well designed images are a big part of a successful Pinterest marketing strategy. You want to draw people in to check out your content and then click through on it. So take the time to take great product photos and have someone who understands basic graphics principles create your pins for you if it’s overwhelming. Another important point is that pins that are longer in dimension tend to get more repins than others. Shoot for a size of 730×1102 px or larger. Suggested image sizes do change, so you’ll want to follow the Pinterest business blog for the latest Pinterest updates.

Enable Rich Pins

You’ll want to activate Rich Pins because they’re an eye popping way to present the needed post information. There’s four types from which to choose:

Product Pins are geared toward shoppers who want to have a smooth buying experience. These pins will have information on where to buy the product, its availability status and real time price.

Recipe Pins are a must for food bloggers because readers can find a list of ingredients, serving sizes and cook times directly on the pin in order to decide if a particular recipe is right for them.

Article Pins are useful because there’s a headline with a description of the story all in one place. Your readers won’t have to click over to an article and find out it wasn’t what they were looking for.

Finally, App Pins include an install button, which will increase the likelihood that users will download your app due to its ease of use. There’s a setup process involved in order to apply for Rich Pins, but it’s fairly painless. You can contact Pinterest directly if you’re having trouble.

Repin from Others

It’s so important to give back when using social media. Just be sure that you’re repinning quality, relevant content from other users. To get started, just type a term related to your blog or brand in the search bar. Look for pins that are eye catching and come from active accounts. You’ll want to network with other pinners who use Pinterest consistently and take the time and effort to product quality content.

Create More Than One Brand Relevant Board

In order to make it easier for your followers to find what they’re most interested in, you’ll want to arrange your boards in a pleasing manner. Additionally, you’ll want to avoid having just one board that contains all of your brand’s pins. You’ll want to pin them to multiple boards to increase the chances of your content being seen. Use simple phrasing and good keywords for your board titles and include words that are most associated with your niche.

Thank People for Their Interest

It’s always a good idea to thank and recognize people who have interacted with your brand. For those who have repinned your posts, you might want to add a comment to the pin along with their username to be sure they see your note. You can also just send a direct message.

When messaging others, always do it in a way that’s not spammy, but genuine. You could thank your customers for making a purchase or offer pinners a unique discount code for something they expressed an interest through pinning to their board.

Be Sure to Brand Your Boards

Your Pinterest boards can be customized just as other sites can. Try to use your brand’s color scheme whenever possible and choose pins that have a similar look to your brand image. Use your brand’s color scheme whenever possible and choose pins that have a similar visual appeal to your overall brand image.

These Pinterest strategies will have you on your way toward increasing your Pinterest engagement in no time. There are a number of other things you can do as well to make a difference, but these are a great way to start without becoming overwhelmed.

Don’t forget to have fun with the process and enjoy the social action with your followers! There are a number of other tricks of the trade you can implement, but these are enough to make a difference without overwhelming you.

Bonus Resources:

I love using the TailwindApp for scheduling my pins, but that does not mean I don’t get lost pinning in Pinterest says the “Pinaholic” whose eye was captured by this pin. It led me down a rabbit hole to do a search in Facebook for Pinterest Tailwind Tribe groups. I found two of them, I hope you join them!

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