Opera: The powerful and easy-to-use web browser. Try the only browser with Opera Turbo technology, and speed up your internet connection.

Needless to say, there is little here that would really guide a user’s choice, though there is a “tell me more” link for each. It’s also worth bearing in mind that the target readership is the subset of computer users who did not realise until now that they could install a web browser other than IE.

Still, Google is right to emphasise speed; that is the main reason I use it. It is also my first choice for sites that do not render properly in IE. Firefox plays the security card, trading on recent public fretting over IE insecurities, but doesn’t mention its real strength: rich add-on availability. Microsoft is bland as usual; Apple says nothing of note; and Opera talks about some strange feature called Turbo.

But which browser should a user choose? Personally I leave IE as default and run up one of the others as I want to; this fits with my instinct to keep Windows running as closely as possible to how its designers intended. My most-used browsers after that are Chrome and Firefox; I rarely touch Safari or Opera, though both are installed.