Multichannel marketing is more important now than ever. Having multiple and consistent touch points will help you move leads through your sales funnel and stay top of mind with your customers. Gaby Indellini, Social Media Specialist at the Greater Wilmington Visitors Bureau, & Nick Matarese, President/Creative Director of The Barn, will go over how to align your traditional advertising pieces with your Facebook marketing and advertising and how one can enhance the other.

You’ll learn:

Photoshop & editing basics

How to get your brand, creative, and messaging in shape and ready to go

The importance of a landing page

How to use your direct mail data for Facebook advertising

Facebook advertising best practices and audience segmentation

Ways to measure your success.

Learning will be fueled by complimentary pizza. Please bring a laptop loaded with Photoshop.(trial version is fine - don’t download it more than 30 days before class!)