Man killed by William Hill sign

Every effort was made to resuscitate him at the scene and on the way to University College Hospital.

London Ambulance Service

The man, said to be in his 20s, was walking on Camden Road, North London, when he was hit by a giant metal sign that fell from a William Hill betting shop.

Despite being treated for his injuries at the scene, he later died in hospital.

A London Ambulance Service spokeswoman said: "Every effort was made to resuscitate him at the scene and on the way to University College Hospital."

An investigation into the accident has now been launched.

A William Hill spokeswoman said: "There is an urgent investigation under way and we are still establishing facts and liaising with authorities.

"As such, we don't have a comment to make at this time."

One witness, Ioana Nita, 21, was working at a nearby restaurant when the accident happened at 4.55pm.

She said: "I'm shocked. We heard a very loud noise.

"Me and a colleague went outside and saw the guy lying on the floor.

"Five guys picked up the sign and it was put on the side. His hands were covered in blood and he wasn't moving.

"Lots of people were in a circle around him, then the ambulance arrived and they were trying to get him back to life, pressing on his heart."

A Scotland Yard spokesman said: "Officers and London Ambulance Service attended and the man, believed to be aged in his 20s, was taken to a central London hospital for treatment. He died there a short while later.

"At this early stage it appears the man received his injuries after being struck by a sign or board which has fallen from a building."