Loblaw expanding online grocery platform, hits milestone

December 06, 2017

Loblaw Cos. Ltd. announced the expansion of its Click & Collect service into Nova Scotia and New Brunswick, opening its 200th location in Canada. The first of its kind in the Atlantic, customers can shop for all of their groceries online, then schedule a convenient time at their local Atlantic Superstore to pick up their order without having to leave their car.

"We are dedicated to making our customers' lives easier and more convenient. Our online shopping allows them to order fresh and pantry items from their home, their work or wherever they are, and pick them up at a time that best fits with their schedule," said Jeremy Pee, senior vice president of eCommerce, Loblaw Digital. "This service has been extremely successful in other markets. As we bring it to our Atlantic Superstore customers, we've made our pick-up times faster and ensured our product offering reflects all the local favourites and best-selling brands our customers expect."

Beginning today, the online grocery shopping service is available at seven Atlantic Superstore locations in the Halifax area. Customers in New Brunswick will have access to the new service through select stores starting Dec. 12. The company plans to continue to roll out the service to other Atlantic markets throughout 2018.

Shopping online, customers can browse and add all their favorite products to their grocery cart, including a local assortment. Once their list is finalized, customers can pick up their order in as little as two hours. Each order is prepared by a dedicated personal shopper who will select the freshest items possible and make sure everything in the customer's order is exactly how they want it, keeping the customer's personal preferences in mind. Staff at Atlantic Superstore will deliver the customers' groceries directly to their cars upon arrival.

Loblaw is expanding its online grocery platform in the Atlantic region following its success elsewhere in the country and a growing demand from consumers. The service was first rolled out in the Toronto area at the end of 2014, and has grown to become the largest network of Click & Collect locations, with more than 200 pickup sites across Canada expected by the end of 2017.