What’s Your Word Worth?

For any professional a strong personal brand is worth its
weight in gold.

Yet, so few people see themselves as a brand. So, as is
no surprise, even fewer market themselves accordingly.

Hereâ€™s a little tip. Everyone has a brand. The only real
question is whether your created it intentionally or
accidentally.

Hereâ€™s a test. Think of 10 people you know in some
manner, could be personal or could be professional.

Iâ€™ll bet for most of those people you could think of one
single word that pretty much describes them in your
mind. Sloppy, shifty, happy, professional, stiff, boring,
awesome, kind. Am I right?

So whatâ€™s your word. What one word have you
intentionally captured in the minds of your target
audience. Get this, it doesnâ€™t matter if your audience
is the board room, the PTA or the Society of Financial
Service Professionals. . . intentionally focusing on one
word and then doing everything you can to be that word
is the essence of building a strong personal brand.