SteelSeries Acquires Ideazon Inc. in an Asset Transaction

SteelSeries expands expertise in
gaming peripheral technology with a new combination of its pro-gamer community
relationships and Ideazon’s strong software developer and publishing ties

SteelSeries, today announced its
acquisition of Ideazon, Inc., the North American-based developer and
manufacturer of gaming peripherals and technologies. This acquisition further
strengthens SteelSeries’ peripheral technology and will help expand the
company’s broad support within the gaming community.

“SteelSeries has brought together
two rapidly growing companies in the gaming space, making SteelSeries one of the
fastest-growing gaming peripherals manufacturers globally,” said Bruce Hawver,
CEO of SteelSeries. “No other organization works as closely with both gamers,
and now software creators, in order to build arguably the most responsive gaming
products in the world, optimized for gamers’ preferences, as well as specific
gaming publishers and specific titles.”

SteelSeries has achieved success and
recognition over the past few years in working with and establishing new
professional gaming events, like Iron.Lady and King of the Hill, as well as its
support of more than 1,200 events globally. Ideazon has helped enhance the
gaming experience through its relationships with top game developers and
publishers, but its start in gaming also came from the gamers’ perspective and
has grown from there.

“Ideazon’s game-branded line of PC
peripherals is incredibly popular and enjoys a dedicated following,” added
SteelSeries’ Hawver. “Their products truly complement our own by extending our
reach to a broader audience of gamers. Our combined expertise with competitive
gamers will help speed the development of game- branded products by linking the
game developers with the strongest group of pro gamers in the world.”

SteelSeries supports more than 200
professional gaming teams globally and has involved many more pro and
competitive gamers during its product development process. Ideazon has also
inspired a community of gamers in terms of both sponsorships and event support.

“This acquisition will further
establish SteelSeries as a leading global gaming peripherals manufacturer,” said
Jacob Wolff-Petersen, Founder of SteelSeries . “No other organization works as
closely with gamers and industry partners, or has a more comprehensive line of
products to support every type of gamer. The synergies between Ideazon and
SteelSeries are evident in the design, relationships and industry influence that
both companies bring to the table to create this new gaming powerhouse.”

The new combined organization will
be headquartered in Copenhagen, Denmark with offices in North America and Asia.