Brief

Create Facebook apps and digital advertising assets to support product launches including the revolutionary Biomimetic racquet range endorsed by top pros including Fernando Verdasco.

Results

The Biomimetic collection’s launch became Dunlop's biggest and most successful to date. The range's innovative technology was promoted through innovative marketing and bespoke social media promotional tools and apps that created great cut-through with tennis and squash pros and players worldwide.

As part of the launch programme, Brandnation created an ActionZone Facebook app together with supporting microsite that enabled up and coming tennis players to apply for training bursaries and grants as well as uploading their playing profiles complete with video.