Meet Marco Lorenzetto in Heart of Hollywood

Marco, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.I started painting right after graduating from university in Rome in 2007. Before I started painting, I hadn’t gotten in touch with my creativity, even though I always knew it was there. Once I finished school, I put 100% of my energy towards unveiling this undiscovered part of myself, learning, almost immediately, that painting was my passion.

Even though I was just beginning, I never held back from showing my work, as I learned that without an audience, art cannot exist. There have been hard times, of course, as the word “artist” typically does not come without the word “starving” before it.

But completely enmeshing myself in what it means to be an artist has been so spiritually-rewarding and has also given me a purpose. Like working any new muscle, there were growing pains, but the process is now something that comes naturally to me. With that ease has come happiness.

Has it been a smooth road?It definitely hasn’t always been a smooth road. However, the creative process isn’t meant to be easy because it challenges the most sensitive parts of your brain.

The key is to use those struggles and the emotions and align them to propel your work forward. Accepting that my purpose was to become an artist was my greatest challenge because I never had that in mind when I was growing up.

Making space for a passion that, in many ways, found me, took time and energy to adapt to.

So let’s switch gears a bit and go into the Marco Lorenzetto story. Tell us more about the business.I work in my private studio in Hollywood, specializing in custom paintings and drawings.

Many of my projects are commissioned by designers and architects, who are looking for statement pieces in their space. It’s been inspiring to collaborate with my clients and evolve my storytelling through each project.

After 10 years of painting, I’m most proud of my ceramics collaboration with Bergdorf Goodman. I’m from a town in Italy, called Faenza, which is known for its heritage legacy in the making of ceramics and ceramic material and I was able to work with a ceramicist in Faenza to produce a series of porcelain dishware featuring my artwork.

This line was the combination of my own personal Italian history and my evolution as an artist.

How do you think the industry will change over the next decade?Now more than ever, the art industry is much more malleable to change and evolution – largely in part due to technology and social media’s growing role in the industry itself.

Because of the visibility art is gaining through multimedia platforms, it’s becoming more inclusive, more direct, reachable, and responsive.

It’s hard to say exactly how it will change over the next decade, but I do believe that no matter how experimental the mediums as well as the varied experiences attached to art become, the creation of the work itself will remain very personal and intimate.