In this webinar we will introduce and explain what International SEO is, why it is central not only for successfully conquering new markets abroad, but also for engaging and nurturing new influencing audiences nationwide, as the hispanic one in the USA.

We will solve the eternal doubts about what solution to choose (subfolder, subdomain or cTld ?), clear all the misunderstanding about the use of the rel="alternate" hreflang and provide tips about how to localize the Content Marketing action, hence the link building activities.

About the Speaker

Gianluca Fiorelli is an SEO and Web Marketing Strategist, who operates in the Italian, Spanish and English speaking countries market.

Gianluca, who is in his 40s right now, is not the classic SEO who may claim to be in the industry since even before the invention of Google.

To tell the naked truth, neither in his geekest dreams Gianluca was imagining that one day he would practice or even talk and write about SEO; not at all. In fact Gianluca was working in the Entertainment industry in Italy, as Head of Programming for thematic Movie Channels in the D+ Digital Pay TV platform.

But life is unpredictable.

In 2003, due to a totally unexpected twist of Fate, Gianluca Fiorelli was put in charge of the Web Department of the company he was working at the moment.

Since then Gianluca has evolved from Web Project Manager to the actual SEO and Web Marketing Consultant position.

As a freelance and independent consultant, Gianluca has worked with Clients of every kind: from small to medium local businesses, Top 500 companies and start-ups.

He also works regularly as independent consultant with bigger international SEO agencies.

Active member of the SEO community, Gianluca Fiorelli is a SEOmoz Associate, speaks regularly on different marketing and search events (in three languages), offers in-company training sessions and speaking and he is occasionally contracted as Expert to give master classes in universities.