SEAT TARRACO, NEW DESIGN LANGUAGE

The Seat Tarraco is here. Named after the Mediterranean city of Tarragona, a historic, cultural centre with awe-inspiring architecture but a spirit that is young and adventurous. Tarraco was chosen by popular vote by the more than 140,000 enthusiasts who participated in the final phase of the “Seat seeking Name” competition. The latest vehicle designed and developed at the facilities of Seat in Martorell and produced in Wolfsburg (Germany), marks the third instalment in the company’s SUV product offensive and shows a glimpse of the future design language of the new Seat models.

The new Tarraco sits at the top of Seat’s SUV family, as the bigger brother to both the Ateca and Arona. Bigger dimensions inspired the design team to find a balance between aesthetic integrity and purposeful proportions. The front design gives a hint to the Spanish brand new design language, with a more prominent grille, giving greater presence and character, and while the sharp full Led headlights retain the company’s triangular signature they are set further into the body, giving a more focused appearance.

“I believe the new Tarraco gives a first strong impression when you see it for the first time because of its excellent proportions and elegant, yet sporty design. It delivers a feeling of proudness thanks to its assertive front end, a front end that gives you a hint to what future Seat’s will look like. And as we do in every vehicle we develop, we put a huge amount of our love and passion into the Tarraco’s detailing, following our philosophy: If it looks right, it is right”, said Alejandro Mesonero, Director of Seat Design.

At the rear, where functionality is of immense importance, the emphasis is on a low loading area, but with a lighting concept to express the width and practicality of the SUV. The Led lighting also allows for dynamic rear indicators. Inside, designers have worked to create an interior that cocoons the occupants, using a horizontal line that spans the dashboard, but also emphasises the width of the Tarraco, increasing the feeling of space in the cabin while at the same time inspiring confidence, safety and an hight level of quality.