Tag Archives: Facebook

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

By Patrick Durkin, Australian Financial Review The NRL used Facebook’s data to rev up Manly “fans” who weren’t attending the finals using its “real fans go” campaign. The NRL plans to target the game’s potential eight million fans using big data from social media giant Facebook to knock off the AFL as the premier sport

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

By Ruth Mortimer, Marketing Weekly When you are seen to waive it, as Facebook found out this week, you not only upset your customers but you lose their trust. And with data underpinning more products, services and marketing than ever, loss of trust means loss of income. Facebook revealed this week that it had manipulated

By Alinn Louv, Business 2 Community The ever changing nature of social media tends to keep brands on their toes. And with all the new Facebook updates and changes, brands are at more of a disadvantage than ever before. In order to really stand out from the crowd, brands have to focus on the customer

By Matt Petronzio – Mashable For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she’s pregnant — and it wasn’t easy. Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a

By Jordan Ecarma – Auto World News How much does Google know about you? (Photo : Reuters) Google seems to have finally confirmed that its Google+ social network is little more than a data tracking scheme for marketers. The feature never really took off as an online hangout, and nearly half of its 540 million

Source news.com.au FACEBOOK said Wednesday it was buying the fast-growing messaging service WhatsApp for more than $16 billion in cash and stock, expanding the global footprint of the social networking giant. Facebook has bought messaging service Whatsapp for $16 billion. Source: ThinkStock “Our mission is to make the world more open and connected. We do

By James Kosur, Business 2 Community Facebook has removed two mobile ad companies from its platform. The social media company performed a privacy audit which revealed that they breached policies on retaining data and informing customers about general app activities. AdExchanger, notes that Facebook had relied on HasOffers and Kontagent, to help measure app installations