June 22, 2007

Overheard at AEA Seattle

As I stand in the doorway watching An Event Apart Seattle attendees file in to the auditorium, I notice two overtly businessy people walk inside. They were dressed in nice suits, carrying leather binders under their arms and towing commuter suitcases. There are multiple meetings and gatherings happening here, so it’s not that odd if someone finds their way into the wrong room. Before they realized it, a wonderful exchange happened:

Business Guy #1: Is this where we’re supposed to be?

Business Guy #2:(looking at the static slide up on screen) No, I don’t think so. This is for people who make websites.

This goes to show that those who doubt an obvious tag line are not aware of how effective this can and needs to be. It’s part of an identity and this should be as self explanatory as possible. You just never know who might walk in on you.