Why you really can't always believe what you read in the news…

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To any readers of this site who happen to be based in the Uk – good news! You’re likely to feel sprightly and youthful for far longer than your European counterparts, according to new ‘research’ published in the Daily Express and Daily Mail:

BUSY LIVES KEEP OLD AGE AT BAY

OUNG at heart Britons feel a full eight years younger than their age – and “living life to the full” is the secret, according to a study.

Active lifestyles mean we are better able to fight off the feeling of old age, which women now believe starts at 70 and men at 81.

Living each day to the maximum and enjoying what you do is key to feeling young, according to 65 per cent of those polled

Britons feel eight years younger than they really are and men think old age starts at 81 (but women feel past it at 70!)– ‘Living life to the full’ key to staying young, says study – Remaining active also best way to stave off ageing– But almost four out of ten Europeans say Britons are old before their time

Britons feel eight years younger than their age and say ‘living life to the full’ is the secret.

Remaining active is the best way to stave off old age according to two-thirds of people who took part in a new study.

Staying youthful is more important to women than men, with 40 per cent saying it is ‘very important’.

Sometimes, PR is so lacking in subtlety it can be astounding. Take, for instance, the revelation from today’s Daily Mail:

Looking for love? 8.52 tonight is your best bet as online dating set to reach its annual peak with singletons seeking to cure New Year blues– Combination of going back to work and New Year resolutions will send millions to internet dating sites

Singletons in search of love should take note – 8.52pm tonight will be the best time this year to find a date online.

Researchers believe people looking for a date will have the best chance of finding someone compatible shortly before 9pm as the number of people logging on to internet dating sites peaks.

They believe a combination of back to work blues and New Year’s resolutions to find a partner will send millions of people to online dating sites.

It seems, then, that we’re hitting the optimum time to give online dating a whirl – according to the company who published the research:

Kate Taylor, resident relationship expert at match.com, said: ‘It’s the time of year when we vow to eat more healthily, exercise more frequently and budget better.

‘If you make sure you’re online during the busiest time of the whole year you’ll have an even better chance of meeting someone special.’

This story literally is: online dating site says people should be using online dating website – and yet it still makes it into the Daily Mail as if this were real news. Perhaps Becky Evans at the Mail should spend more time sourcing real news stories, and less time checking her profile on Match.com…