Meijer launches Holiday Simply Give campaign for families in need

Grand Rapids-based Meijer launched its Holiday Simply Give Campaign to supply food to families in need of food. Each Simply Give campaign aims to replenish the shelves of nearly 200 food pantries in the retailer's five-state region by encouraging customers to purchase $10 Meijer Food Pantry Donation Cards. The donation cards are then converted into Meijer gift cards and given to the food pantry selected by the store. The Simply Give program runs three times a year for about 10 weeks.

While the Holiday Simply Give campaign runs through Jan. 5, Meijer will provide partnering food pantries with a mid-campaign donation in December so hungry families can have the food they need before the holidays.

Traditionally, Meijer seeds each Simply Give campaign with $100,000 in grocery gift cards that are divided among all the participating food pantries. The retailer announced earlier this year a commitment to contribute $1 million to the 2012 program, which equates to 6 million meals, and will bring the program's total contributions to more than $4 million, or an estimated 24 million meals, since its debut in November 2008.