The saucy tweets led to speculation that the account had been hacked, but Poundland marketing director Mark Pym confirmed they were genuine.

"The love on Facebook has been overwhelming, and that's because it connects with our shoppers," he said.

"We're proud of a campaign that's only cost £25.53 and is being touted as the winning marketing campaign this Christmas!"

Many have been liked thousand of times and hailed as "brilliant." Others slammed them as showcasing "misogyny" or a lack of consent and eight complaints were made to the Advertising Standards Authority.

Twinings Tea took issue with their product being used in one of the pictures, posting on Twitter: "We are aware of an image that is circulating that misuses our product.

"This is to confirm that we had no involvement in this and that it is obviously not reflective of our brand values."

The outrage only prompted Poundland to respond with a cheeky "spot the difference" caption that was liked more than 18,000 times online.