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Mirri Make an Impact at Packaging Innovations 2016

The Mirri stand had many visitors from the packaging and POS sectors, as well as designers and brands. New products on display included Mirri Blanco (white board with a subtle shimmer) and our Mirri ‘Wow’ boxes, which look like ordinary brown cardboard boxes from the outside but which are lined with Mirri on the inside for a luxurious unboxing experience!

Mirri Lens was also featured and, as always, Mirri Sparkle attracted a lot of attention! Visitors were able to ask our team first-hand about our Mirri Bespoke offering, which allows customers to order Mirri in a variety of weights and sizes to suit their requirements.

Our striking stand backdrop was printed on Mirri Holographic Rainbow, on our in-house large-format Roland DG printer. Designed by The Bigger Boat, the inspiration came from the circles on the Mirri logo. The circles became a graphic language used throughout the artwork to communicate Mirri techniques and to show how Mirri interacts with print. At the stand, we gave away a Mirri poster which was litho printed on Mirri Holographic Rainbow paper, and leaflets which were printed on Mirri Pak for HP Indigo.

If you’d like a trial of your packaging design printed on Mirri on our in-house Roland DG printer, please contact us. We hope to see you at Packaging Innovations 2017, where we’ll be exhibiting as part of Luxury Packaging for the first time!

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Mon 31 / 10 / 2016

Mirri Wow Pack - The New Luxury Packaging Box from Mirri

At Mirri, we always aim to innovate and excite with new products and ideas. Our latest product is our Mirri Wow Box, which sees your everyday packaging boxes lined with our metallic board, complementing the product that sits inside.

Using our new board-to-board laminator, we can create bespoke boxes to your requirements, all lined with our glistening Mirri. We can supply the outer board, or you can supply this from your own stocks – it’s a very flexible offering. You can then choose any of our products to line your box with, from our colourful range of Mirri H to our dazzling Mirri Sparkle. The idea is that when your customer opens what appears to be a plain box, they are taken aback by the luxurious inside! This new product is perfect for e-commerce packaging and gifts and especially ideal for the luxury sector.

By choosing to line your box with Mirri, you will add value to your product as well as added protection of the product inside due to the qualities of the metpol. This will ensure that the product is delivered to your customer in an excellent condition. Should your customer wish to return an item, you will know that the product will be returned in a condition suitable for re-sale, ensuring you don’t lose out on money from returns that have been damaged during transition. The box also features a tear-off section which reveals an adhesive strip, allowing the customer to easily re-package their returns.