analysis can be fun

newsletter #3 | 18-Jan-2016

I Want to Go to the Park!

Maybe “research” is not your core job description. But you (and your organization) believe in making informed decisions. You’ve been thinking that it’s time to hear from outside people (again). It’s time to understand their larger intentions and purposes. It’s time to map your way through the next decade of product development, rather than just looking a year ahead. Yeah, it may be time to do this, but getting started-and finished-can be doggone difficult.

Creating a Conference Summary Presentation

Here’s another example of a quick empathy-based research study. I spent the 2014 UX Poland conference running around conducting listening sessions with attendees about what concerns were on their minds at work. This presentation covers the themes I found. (Here is a follow-up interview about the research I did for my presentation.)