Strategic Services

Strategic Marketing Communications – Shiftpoint Strategies is devoted to understanding your organization and its communications needs.The most important partof any new client relationship is a thorough assessment of your company’s communications, market presence, target audiences and strategic plan.

Content Development – Shiftpoint will help your company develop accurate and consistent print and online messaging including everything from press releases and key message development to website and social media content delivery.

Media Relations – Shiftpoint is a leader in placing storiesin the local and regional media. Whether print, broadcast, or online, we know the editors, reporters, and media outlets, that will reach your target audience.

Event Management – When it comes to event management, Shiftpoint’s attention to detail shines. Whether program development or pre-event publicity and event logistics, we’ll help your company or organization deliver a great experience.

Public Affairs - If your organization needs to make it's presence felt in the governmental arena, Shiftpoint can be your guide. Whether plotting a strategic approach to government entities, positioning your firm with regulatory bodies, or pressing your case with legislators, Shiftpoint Strategies can outline and execute an effective and winning plan.

Dennis Noland knows the PR industry well. In 45 years of PR and journalism writing I’ve found only a handful of PR people who are attuned to stories the media wants to write.I’d recommend Dennis Noland of Shiftpoint Strategies as a PR person who doesn’t waste editors’ time with weak stories. It is always a pleasure working with Dennis.

John Wolcott, former editor Snohomish County Business Journal

On behalf of Total Living Concept, Shiftpoint Strategies has not only garnered media coverage in multiple area publications but has also devised an outreach campaign with the Washington State Legislature. As a non-profit that depends on state funding, it was imperative that we tell our story effectively to elected officials. Our campaign has been a great success.

Lyle Romer, Ph.D., Executive Director, Total Living Concept

In a very short time, Shiftpoint Strategies increased awareness of Andelcare, an in-home eldercare provider. By securing feature story coverage in the Puget Sound Business Journal, we successfully reached our core audience demographic. Monthly bylined articles published in community newspapers have increased our brand awareness and is producing new business. Because of well-prepared and well-presented awards applications, Shiftpoint has made us an award-winning company with widespread industry recognition. Shiftpoint continues to garner online and print media placements and is helping us refine our marketing messaging. Hiring Shiftpoint Strategies to join our marketing team was a great decision.

Marla Beck, President & Founder, Andelcare

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