Facebook is partnering with cloud hosting service Heroku to
make Facebook application deployment more plug-and-play. The new service likely uses the Heroku API to allow developers to instantly have a basic Facebook app running in minutes instead of hours or days. Facebook's app wizard lets you choose from Heroku's supported languages, then pre-populates an app with working examples of common tasks using the Facebook API.

In one of the opening sessions at today's NordicAPIs, co-organizer of the event and CEO of Twobo Technologies, Travis Spencer, urged businesses to not only adopt an API strategy, but to reorient their businesses towards becoming an API platform. It is a bold assertion that previously has only been taken up by large players (US telco AT&T speak about reorienting as a platform for example), yet Spencer is saying that in order to succeed, all businesses will need to reorient - and the sooner the better.

Prosperent (quickly growing ad network) and CloudFlare (content delivery network focused on low touch app launches) have announced a partnership aimed at quickly monetizing websites without complicated development work. The partnership is simple, seems obvious, and should intrigue developers across many markets. Most importantly, the partnership should create new ways for anybody/any company with an online presence to make money. Check out the PW profiles for the Prosperent API and the CloudFlare API.