Monthly Archives: March 2013

Jay Conrad Levinson introduced the concept of Guerrilla Marketing many years ago and it is now a huge brand in its own right. They challenge typical marketing methodology and adapt delivery to fit the Guerrilla process. According to the principles … Continue reading →

Understand what marketing is Many start ups use the terms marketing and advertising interchangeably. Advertising is only a small part of marketing as a whole and to market yourself effectively you need to decide which elements are most suited to … Continue reading →