In a protest to show that Switzerland’s new rules on labeling products “Swiss-made” are too lenient, luxury watchmaker H. Moser has built what it calls a 100 percent Swiss timepiece out of locally produced natural resources, including an unusual ingredient: pasteurized Vacherin Mont d’Or cheese. “As much as 90 percent of components can be made in Asia, but the watch could still carry the Swiss-made label,” CEO Edouard Meylan said. “The Swiss watch industry doesn’t want people to know that. We don’t want to be compared with a label that’s not strong enough and that many brands are abusing.” In a satirical video, which also takes swipes at Swiss banking and Heidi, Meylan wields a crossbow while wearing red suspenders and a cap that says “Make Swiss-Made Great Again.”

That’s how much people spent on “Pokémon Go” in 2016, according to App Annie, a firm that analyzes app store sales. The game did not appear to cut into other games’ revenue, it reported. App publishers’ worldwide sales through Apple and Google stores were $35 billion for the year, up 40 percent from 2015.

There are kale-chip startups now

General Mills, facing a sales crunch, is investing $6 million in Rhythm Superfoods, an Austin, Texas, maker of kale chips and other healthy snacks. The deal was done through General Mills 301, the cereal company’s venture capital fund. Campbell Soup and Kellogg have also set up venture arms to invest in startups. “It’s a capitulation to the fact that they can’t move that fast,” said John Grubb, a food industry consultant. “Their fine motor skills are not very good.”

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