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12/13/2013 3:07PM

Why Twitter Backtracked on New Feature

The Twittersphere was in an uproar after the social media company allowed blocked Twitter users to view or tweet at people who had blocked them. David Rogers, faculty director for digital marketing strategy at the Columbia Business School, discusses on digits. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... while commit Digits I'm Simon console ... for this man has been in and hope for all the last twenty four hours after the social media company in a while people often which he uses ... to view what tweets and people who have walked them for a closer look and this reaction ... we are joined now by David Ward is the isthe on the faculty director of digital marketing strategy of the Columbia Business School Lafayette ... off the island of Manhattan from the said thank you Brian much for joining us ... absolutely glad to hear from some some profess let it be ... known for privacy issues of all of them come Paramount's a wave ... with all social media is this a huge deal this is a focus on ... Bonnie with some ... Nestle isn't folk pop on Twitter aam ... the interesting thing is I like alot of these refined see she's come up on me the cases are on Facebook ... rather than being this beings are driven ... by the company first and the need for business reasons ... I've seen attempts responds to an expressed his journey ... any execution I think was basically was bundled ... out which is unfortunate but to their credit ... when he realized the superior response ... they are ... responding very quickly and as I can get an emergency meeting of the second team last night ... and on the policy had been recruited all in Dallas and twenty four hours because of a family of regional walking they with this puppy will ban had been harassed building called mango whatever it was an ... all big stall Santa and get away from that in this isn't ... an attempt to restrict content is it ... Ch know he he he you ... know ... when my argued that Mr to step in the direction of free online content ... really the the the the the point ... at the sort of ... inadvertently water down the blocking feature ... what ... did lose users expressed ... concern that you know they were using it because they were being stalked around ... sheeting me know why threats etc three Twitter ... aam ... but in some cases you just said womanly block someone in it's it's quite visible decency and they've been blocked ... and engaged in meeting led to some top Bertelli twin behavior ... so that was the start of the German concern ... and in trying to solve that problem they ... certainly shouldn't talk all the teeth out of the blocking feature entirely and so ... the folks who really needed them most suddenly felt completely exposed and actually no longer how Whale blocking ... these stalkers are aroused is the center of shows was very emotional issue ... other than getting off at quicken could be closing the account ... now I didn't wanna has IPO's recently I met some very wall since then dozens of facts that business model in any way or is this just the payoff snafu ... no this is really a PR staff to him that I would say they use the relationship ... issue which which matters to cut the long term but ... it really was and written on either side ... of my business model decisions to have to do with ... data available for for advertising etc ... with CEO I you know come coming up ... hypothetically the future where ... the change to create more every opportunities might ... cost Richmond users but this is really not the case ... professor at the famously ... Facebook has ... bungled the privacy ... of their rollouts that at that time after time after time ... what should ... Twitter be doing what it does point to make other changes as Madonna well as the service ... in vaults ... actually I think the takeaway for their teams and this is ... even more use involvement in ... the product updates ... aam I think this came ... right place it was based on using the ... bind it didn't seem like the really ... tested her show what they were doing their solution ... to honor those users who are ... most common need most people use the blockage to fall to do his it's very important ... so I think they're going to be a little more careful about actually involving the customer ... on ... a bit more in the process ... of some these feature rollouts ... Karen ... Grant vice that Iran must profess that they want is for joining us on digits ... absolutely thank you ma'am on it what a story on the vs day don't come I'm Simon Qassam on and this is doubly SJ lie ...