When Is It The Right Time To Change? A Case Study Of Implementing A New Activity In An Existing Business Relationship

Executive Summary

Scholars have argued that past experience in business relationships can impede the implementation of new activities. In this paper, the authors apply a practice-based perspective on time (Orlikowski & Yates, 2002) and examine how time and timing of change of temporal structures in business relationships are related to the implementation of new activities. For that, they assess how both objective and subjective notions of time shape and are shaped by the temporal structure of the relationship, especially when partners engage in new activities.