TrueSavings: July 22 to August 4, 2015 — Top Discounts for July 2015 As the new-car shopper’s best resource for researching new car pricing, TrueCar has analyzed all the current incentives and has selected these ten vehicles as the very best new-car-buying deals in the month of July. Read the Full Story

Top New Car Cash and Financing Incentives for July 2015Summer is here, and manufacturers are offering a great assortment of super-low financing rates and generous cash back offers worth thousands of dollars off a wide range of vehicles means shoppers have many options to choose from during the month of July.Read the Full Story

TrueSavings: July 8-23, 2015 — Great Savings on Cars for Summer Road TripsSummer travel season is here: Where will your vacation adventures take you, and how will you get there? Searching for a great buy for summer road trips? Look no further than TrueCar, where you can find specifications and pricing info on many great choices for summer travel.Read the Full Story

Top Searched Vehicles – July Leasing DealsIf you’re looking for a great deal on your next new car, this list of ten great lease programs can help you with your research. Read the Full Story

A New Way To Save Even More On Your Next Car: TRUECash™Leading carmakers would like to win consumer loyalty and TrueCar is here to help. Introducing TRUECash, a special offer for TrueCar users that, when combined with cash allowances, is a new way to get savings like never before.Read the Full Story

Spotlight on Technology: Luxury Features for a Comfortable Drive If you’re a person who spends a lot of time in your car, you definitely want to be pampered while you’re in the driver’s seat. Read the Full Story

Safety Features for your Automotive Wish ListToday's new cars offer great technology: They're more comfortable and more entertaining than ever before, with convenience features that help us be more efficient while we're on the road. Read the Full Story

It's been more than a decade since Hyundai introduced its 10-year/100,000-mile powertrain warranty, leading the industry with one of the longest, most comprehensive new-car warranty programs. In the last ten years, Hyundai has temporarily offered other consumer-protection programs with the purchase of a new Hyundai vehicle, such as a gasoline program that locked the price of gas at $1.49 per gallon, and a protection plan that allowed owners to return their new Hyundai within a year if they lost their job.

Hyundai has recently added a new benefit to its Assurance suite, promising new Hyundai owners a guaranteed trade-in value for their used Hyundai vehicle within months 24 through 48 of ownership, essentially eliminating owner concern about the future depreciation of their used car.

"It's a bold move for Hyundai," said Jesse Toprak, vice president of industry trends and analysis at TrueCar.com. "Like the assurance plan, it's a minimal cost to them, but it creates a lot of buzz." The Assurance Trade-In program is likely to increase brand loyalty, since new-car shoppers can only apply the trade-in value to their next new Hyundai.

The program will be applied to new Hyundai vehicles sold after May 1, 2011, at no additional cost to the buyer. (Note: Leased vehicles are not covered by the Trade-in Value Guarantee.)

Hyundai Assurance Trade-in Value Guarantee Details

“Depreciation is the single highest cost of car ownership," said John Krafcik, president and CEO, Hyundai Motor America. "While Hyundai’s depreciation is now among the lowest in the industry, Assurance will remove many of the barriers and concerns about vehicle ownership."

The guaranteed trade-in value is determined by the Automotive Lease Guide (ALG) forecast of future value. Customers can trade in their qualifying used Hyundai vehicle towards the purchase of a new Hyundai vehicle during months 24 through 48 of ownership. At the time of trade-in, the customer’s vehicle will be assessed to determine the current market value and compared to the guaranteed value. If the assessed value is higher than the guaranteed value, the customer will be able to apply that value toward the purchase of a new Hyundai vehicle. If the assessed value is less than the guaranteed value, the customer will be able to use the guaranteed value toward the purchase of a new Hyundai vehicle financed through Hyundai Credit. Coverage is only applicable when the current market value of a vehicle drops below the guaranteed trade-in value of the vehicle.

The manufacturer is thinking ahead, and requires Hyundai owners keep their car in great running condition: At time of trade-in, the customer must show proof of vehicle maintenance at the recommended intervals through authorized Hyundai dealerships.

In addition to the new Trade-in Value Guarantee, all Hyundai vehicles sold in the U.S. are also covered by Hyundai's complimentary Assurance program, which also includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile power train warranty, and five years of complimentary Roadside Assistance.

Shopping for a new Hyundai Vehicle?

Are you in the market for a new Hyundai vehicle? Do your research ahead of time at TrueCar.com, where you can find the latest, most comprehensive, and unbiased pricing information, as well as complete specifications, trim options, and the best deals on new cars in your area.