Bridget Randolph — So, You Have A Mobile Friendly Website, What Now?

Global mobile web usage has been increasing exponentially, and we all know by now that we need a mobile strategy. But building a mobile-friendly website is just the first step. What happens next? This presentation will walk you through some of the 'next steps' for building a comprehensive mobile strategy. We'll look at recent trends and stats as well as real-life examples, to discover the best tactics for future-proofing your online presence.