Use your hotel website to tell a unique brand story To stand out from the crowd and drive more direct bookings, it’s important to think of your hotel website as a platform to tell a story, that shows off your personality, creates a distinct brand image, and offers a compelling […]

Hotels integrate more personalized and localized expertise into their services The luxurious anonymity of a hotel is being traded in for directions to the hole-in-the wall arepa spot or a rarely traveled hiking trail – information that only a local could possess. Source: Hotel Marketing Hotels integrate more personalized and […]