Phil de Vellis: Effective viral videos express what people are afraid to say

Share

Phil de Vellis: Effective viral videos express what people are afraid to say

From the panel on message jamming and campaigns: Former Blue State Digital staffer Phil de Vellis says that the best viral videos express an idea that's too controversial for many people to express themselves.

"Political candidates need to become more comfortable with this viral medium," he said. Their online videos need to be more "edgy" and "authentic."