Toshiba Cuts Prices Of Hd Dvd Player In Half

In an apparent response to analysts who have written off HD DVD as the loser in the format war with Blu-ray, Toshiba on Monday cut in half the suggested retail prices of its HD DVD players. The company also said that it plans to join partners Paramount/DreamWorks and Universal in a new marketing campaign that will emphasize that the players also enhance the picture quality of "legacy" DVDs.