Traditional business intelligence technologies have helped the organizations to gain deeper insight from their data. With the help of intuitive charts, KPIs, verified numbers and facts, business can analyze customer choices, business trends, buying behaviors and preferences. Analytics have helped to predict the pattern for the future as well. This is great, thanks to the big data, analytics, and business intelligence technologies.

But, what next?

One key question these technologies were unable to address is:

Why do customers make those choices

Why some behaviour patterns are more common than others?

This is where a more qualititative approach can help the business, precisely what thick data is all about.

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I am Business Intelligence & Analytic professional, working for a reputed MNC in India. This blog contains only my personal views, thoughts and opinions. It is not endorsed by my employer nor does it constitute official communication of any sort. Read more - BusiTelCeLinkedin page | Contact me