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Spark! Driving Results Through Cross-Tier Collaboration

Dealer-OEM Alignment from Independent 3rd Parties? Absolutely!

Today, I’m taking an “outside-in” approach to alignment, with an eye on the consumer experience. How? By focusing on the key role independent research sites play, how they can help foster collaboration between dealers and OEM’s, and ultimately, how a more aligned strategy can make for a more seamless customer experience. Let’s begin….