However, even as Apple is looking to improve its native Maps application on a continuing basis, Google is looking to offers users a seasoned alternative -- Google Maps. The refreshed Google Maps app for iOS has all the goodies (and more) that users loved before Apple decided to give the application the boot for its own homegrown solution.

Street View, transit directions, walking directions, traffic data, and restaurant reviews (provided by Zagat) are all included. And in case you were wondering, yes, turn-by-turn navigation is front in center in the new Google Maps iOS app.

For users of Android smartphones, none of this stuff is really news to you -- you've been enjoying such functionality for years. However, for Apple customers that have complained about Apple's native Maps app, you now can install an alternative that appears to be better in nearly every way.

Apple will let Google carry the ball until they can fix their iMaps program. However, this is both a significant embarrassment to Apple in addition to being a constant advertisement showcasing the Google brand name and Google competence. How can Apple and their minions scowl contemptuously at the non-Apple world if Google appears on their 'precious' boasting the name 'Google' while showing them all how to find their ways home?

That makes no sense, there are numerous other map applications and Google applications on iOS. Other competitors like Microsoft have tons of apps on iOS, most long before they're on Android and some before they're even on WP.

Deliberate app blocking from competitors is like this fantasy that isn't happening.

Yes, Apple will not delete Google Maps from the Apple App Store. They just require that Apple Maps is the default and it can't be changed. Other than that, use whatever you want...that is Apple approved. :)