“A decade ago being overexposed was the kiss of death. But today it’s necessary to fuel reality TV,” the Daily Mail quoted him as telling Forbes.

“If you want to be a serious movie actress maybe you don’t want high overexposed numbers, but if you’re going to be a successful reality star, you need those numbers,” he explained.

High media exposure proved effective for Kim Kardashian as last year fans’ fascination with her engagement, marriage and relationship breakdown generated huge ratings for ‘Keeping Up With The Kardashians’ and its spin-off, ‘Kim ‘n’ Kourtney Take New York’.