Insights

Sharing our thoughts and insights on strategic branding, the Islamic Economy, design, and more

Keeping The Faith in Islamic Brands

The growth of the Islamic Economy has been marked by an increase industry events, often showcasing various Islamic brands. Which is wonderful. I had the opportunity to attend and present at MLE Connect recently in London, which was a great way to explore what is happening in the space through a British lens, while keeping a global focus. READ MORE

Branding: More Than What Meets The Eye

It seems to me that nearly everyone has some understanding of what a brand is, though it may not be the full picture. Most people will be able deliver a list of brands that they are familiar with. They may be able to describe the logo and brand imagery but these are just the visual aspects of the brand. READ MORE

A Like-Hearted Gathering In Dubai

There’s a whole world of talented Muslim entrepreneurs who are creating beautiful, beneficial, and groundbreaking things. And their time to connect is now.
Over 4 jam-packed days in Dubai, the best minds in the business of the Islamic Economy & Entrepreneurship came together to share, learn, and grow. READ MORE

Interview: Innovation in Islamic Brands

"I’m certain that the road ahead will be bright, as many more people are already coming along for the journey. Muslim startup founders around the world and the new wave of brands they represent are increasingly contributing new ideas and positively impacting the world around us" READ MORE

Design-driven brands & the Islamic Economy

Brands emerging in the Islamic Economy have a significant opportunity to embrace strategic design. These pioneers will become the major influencers in years to come. It wasn’t so long ago that design meant logos, posters and brochures. But over the past 10 years we’ve witnessed... READ MORE

Discovering the meaning of ‘Islamic’ Art

Muslim communities around the globe are buzzing with faith-inspired creatives and change makers who are positively impacting all spheres of life. When I meet these individuals and communities the question often comes up, what does Islamic art mean today?
READ MORE

8 essentials for logo design

Your logo says so much about you, so it's important to get it right! The first logo I remember designing was probably around fifth grade for my imaginary video games company. I've worked on several hundred since then, so here are some tips to make sure your logo doesn’t look like it was done by a fifth grader. READ MORE

5 branding basics that you should know

Consider this: On average you are hit with over 5,000 messages a day, and 25,000 new products a year. There are around 40,000 brands alone in your supermarket. Yet, many of us never take the time to understand how branding & marketing really works. I believe that if we just get ...
READ MORE

Beyond a literal definition of ‘Islamic’ design

Islamic Design in the purest sense it is a deeply inspired process practised by those who feel a sacred connection and divine purpose in their work. In the past the role of Designers was primarily to remind themselves and others of God, The Ultimate Designer, for God... READ MORE

TEDx Experience

I went to my first TEDx talk at the Sydney Opera House earlier this week. It was an amazing day filled with ideas, music, and even an attempt at breaking the Guinness World Record in spoon playing! Among the brilliant ideas, there were a few that stood out to me… READ MORE