What's happening with the film JODHAA AKBAR? Being in the news for all the wrong reasons than right, Ashutosh Gowarikar's epic drama is still on hold when it comes to creating some abuzz both inside and outside the industry. The latest release date (15h February) is just around a month and a half away but the promotion of the film is still leaving a lot to be desired.

Agreed that number of films in the recent times have opted for the new 3-week setup of high intensity promotion but still for a film of the grandeur of JODHAA AKBAR with star cast reading the likes of Hrithik Roshan and Aishwarya Rai, a better push in the right direction was pretty much deserving.

For a production house which came up with a delightful LIFE IN A METRO last year and a couple of decent projects in the shape of DHAN DHANA DHAN GOAL and HAT TRICK, it is about time that an impetus start building up for the biggest project of first quarter of 2008!