Recently, Pharrell Williams and his financial partners made a solid power move. They have reportedly joined forces to repurchase the 50 % share previously controlled by Iconoix in their BBC Ice Cream LLC. Billionaire Boys Club is the parent company to BBC Ice Cream LLC. The popular streetwear brand was initially launched back in 2003.

In order to expand his desired vision for licensing and growth, and continued expansion opportunities, a representative for Pharrell explained to WWDthese reason prompted the purchase. Thus far, the specific financial terms of the deal have not been made public.

Department stores and boutiques throughout the world sell the respected brand. Billionaire Boys Club has established flagship stores in Tokyo, New York City, and London.