From keyword research to technical SEO, The SEO Pro Training Manual is a comprehensive guide to growing your business with search engine optimization.

The SEO Pro Training Manual

As one of the top SEO agencies in the industry, The Content Factory generates millions of dollars worth of organic traffic for clients ranging from startups to major national brands each year.

Now, we’re making the exact training manual that we use to train our team of SEO experts available to the public. This in-depth, step-by-step guide will show you how to drive highly targeted, primed-for-conversion organic traffic to your website.

Description

The Content Factory’s owner, Kari DePhillips, used the exact methods in this guide to build her freelancing side hustle into a multi-million dollar agency without spending a dime on PPC ads or hiring a sales team. Using SEO, we continue to replicate these kinds of massive results for our clients through year after year.

SEO doesn’t have to be difficult. You just need to know how to build a strategy that actually works.

Chapter 1: Intro to SEO

Why SEO matters, and what it can do for your inbound marketing strategy

How keywords should inform your content marketing

How to write content that makes search algorithms happy and readers hungry for more

Chapter 2: How to Research Keywords

Keyword research tools — which are worth the money?

How to analyze keywords based on search intent (and why it matters)

How to analyze your competitors’ SEO strategies and adjust your own to outrank them

Chapter 3: How to Create and Use an Editorial Calendar

How to determine which contents you should be writing about

How often you should be publishing content

How to keep yourself organized and on track

Chapter 4: What 10X Content Is, And How to Write It

How to write content that’s 10 times better than what your competitors are publishing

How to keep readers engaged and intrigued

How data and trends should inform your writing process

Chapter 5: Why and How to Find Expert Contributors

The SEO and social media marketing benefits of getting experts to post guest content on your blog

Four great resources for connecting with experts

How Help a Reporter Out (HARO) benefits your SEO and PR strategies

Chapter 6: Content QA: The Ultimate SEO Content Checklist

A rubric of 15 items to measure all SEO content against

How to audit content for SEO best practices

How to audit content for writing best practices

Chapter 7: Yoast SEO: The Free Plugin Every WordPress Site Needs

Why Yoast is the most important WordPress plugin in the content marketer’s arsenal

How to use Yoast to ensure your content follows SEO best practices

What Yoast can and can’t do to improve your rankings

Chapter 8: Technical SEO

Why technical SEO is just as important as on-page SEO for your organic traffic