How to build an efficient checkout process in e-commerce - A User Experience Talk

Thomas Portolano
on February 29, 2016

Have you looked at your analytics to see just how much of your leads are abandoning their carts during their visit?
Believe us, it’s a lot. But there’s good news: you have plenty of options for maximizing your conversion rate during checkout.

What are the main mistakes that shops make? What are the best practices in the field of e-commerce? What is an efficient checkout process, built with sales in mind from the beginning?
In January, Gabriel Jorby showed us how to understand our clients’ habits with the notion of empathy design.
Vincent Xiang works with the checkout process for B2C online shops at Paypal. He was kind enough to be our speaker in the February UX talk, where he answered all our burning questions.