Research Reporting

When doing proposals or client reports, we often refer to “research questions” and “research hypotheses” (sometimes used interchangeably). What is the difference? Research Questions do NOT entail specific predictions (magnitude or direction of the outcome variable) and are therefore phrased in question format that could include questions about descriptives, difference or association (or relationship). These assist the researcher to choose the most appropriate statistics techniques. Lets look at each: 1. Research questions that relate to describing [READ MORE]

Peter Steyn, IntroSpective Mode

Peter Steyn (Ph.D) is a Hong Kong-based researcher with more than 30 years of experience in marketing research.
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In addition to being a marketing research consultant, he has published in several academic journals and trade publications and taught post-graduate students. He also serves as an editorial reviewer for marketing journals. In his spare time, he travels and publishes Globerovers Magazine for intrepid travellers. Also published 10 books…