Parents online

Parents online - Statistics & Facts

The internet has become an increasingly important tool for parents, especially for Millennial moms and dads. Mobile devices have enabled parents to stay better connected with online and offline support networks, look up information away from the computer and enjoy digital short-form entertainment. As of January 2017, mothers in the United States spent an average of 211 browsing the internet on a daily basis, compared to only 138 daily minutes of TV consumption. In January 2017, it was found that smartphone ownership among U.S. moms had overtaken laptop and PC ownership. Overall, 86 percent of Millennial moms owned a smartphone and 65 percent owned a tablet.

On top of being online savvy for their own purposes, parents also had to learn to teach their children about safe behavior in the online environment. Gone are the free for all days when parents did not know or care about the internet – many now-parents grew up with computers and are aware that sometimes, the internet is indeed forever and risky online behavior can severely impact someone’s life. During a June 2016 survey of parents to teenagers in the United States, it was revealed that 50 percent of responding parents regarded the prevention of identity theft as the most popular online safety topic. Other important digital usage issues included device security, how to identify fake emails and social media posts and how to report serious problems.

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