Avenue Digital is proud to launch our SEO reporting tool, Fathom. Fathom is a tool that looks at month on month data that provides Avenue and Avenue’s SEO clients with quantitative insight. This is unlike other agency SEO reports and tools which look at only monthly isolated data.

Commenting on the release of Fathom, Head of Business Development, Stuart Wells said: “We are delighted to have launched such a significant SEO reporting application, a first within the SEO landscape. The launch is further evidence of the increasing maturity of the SEO industry and how leading brands put SEO reporting at the heart of their digital marketing strategy. Our strong SEO capabilities and leading SEO agency position leaves us well placed to take advance of growth opportunities with new brands looking to utilise the power of Fathom in their digital marketing campaigns”.

Fathom is a tool that benefits Avenue Digital customers. It gives comparable month on month data and removes the overly complicated nature of other analytics and SEO reporting tools. It allows Avenue’s SEO managers to record in real-time technical insight, as well as give recommendations for onsite and technical recommendations. As SEO managers add their comments and work process reports to Fathom, clients are able to see these comments and work processes as Fathom acts as a central portal for all SEO communications with clients.

In the coming weeks, we will be expanding Fathom to report on more KPI’s and keyword rankings.

About Avenue Digital

Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, proving SEO, PPC Management, Social Media Management, and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients and a significant strategic acquisition.