Category: Public Relations

Darius Fisher has done a lot to raise awareness levels about the importance of reputation management. One way he has been exceptionally helpful has been by revealing major public relations disasters are not the only ways a reputation can be harmed. Fisher was interviewed in The Daily Beast on the subject of document dumping. In the article, he revealed the release of any type of personal information without approval could lead to disastrous consequences.

Fisher has made a career out of fixing various disaster scenarios. As the President of Status Labs, Fisher and his team aided 1,500 clients with overcome reputation damage. Fisher has received some very positive feedback for his work. A recent new feather in his cap of accomplishments comes in the form of a prestigious reward.

The 2016 PR World Awards handed Darius Fisher the “Business Development Individual of the Year” honors. A lot of consistent work at raising the profile of Status Labs has paid off. Many now realize that there are professionals out there capable of used tried-and-true marketing and public relations principles to restore reputations. Strategies have been tweaked for the digital age and done so with great success.

The success of Status Labs under Darius Fisher’s leadership is impossible to ignore. The growth in revenue since the company’s inception in 2012 has been utterly remarkable. In 2015, the posted reports of revenue growth indicate an increase of well over 900%. Staggering would be an understated way of describing such an achievement.

Fisher’s expertise in reputation management comes from both professional and educational experience. He is also known for maintaining a highly positive work environment for employees. This absolutely contribute to the firm’s success.

Again, the award is very well-deserved. Look for more industry recognition of Darius Fisher and Status Labs in the years to come.

Reputation is an executives’ top strategic risk. When bad news pops out on social media platforms, it spreads faster than good news. If nothing is done promptly, a company may end up losing their customers within a short period. Long before the crisis strikes,

When developing a reputation management strategy, you have to ensure that shared standards are maintained in the company. Shared standards give a firm foundation for an efficient crisis response strategy. Every employee should understand the policies developed by the enterprise for all aspects of operations and commit to them. This will position the entity in the best state ready to deal with a crisis.

Seven steps to defend a company’s reputation

1. Act promptly

Take action as fast as possible instead of waiting for more negative information to pop in and the situation to run out of control. People affected by the crisis demands quick answers.

2. Take control

You should have the mentality that your firm will manage the crisis and not the other way round. Look into hiring a firm such as ReputationDefender or Reputation.com to help manage the problem

3. Handle with Honesty

The worst mistake a firm can do is to provide false information in such a situation. Explain what is happening in the most appealing way.

4. Deal with criticism as it comes

The internet enables you to see the critics as they arise. It is much better to address the critics as they arise rather than search them out.

5. Communicate the misfortunes facing the firm

The company should use all the means to inform the clients what is happening and the actions it is taking to bring the situation to a halt. Again, using an ORM firm is best in these situations; they’re experienced at solving these types of problems.

6. Encourage dialogue

The firm should provide the supporters with an online platform where they can express their opinions on the company and the step it has taken to stop the crisis.

7. Reassure the clients

Give a word of assurance to the customers. Inform them that there are appropriate responses that have been employed to ensure the crisis does not happen again.

You do not have to delay until your company’s reputation has been totally damaged for you to take action. Prepare on how you can defend your firm’s reputation by building an effective plan.

During students protests at the University of Missouri, Melissa Click, assistant professor, was caught on film trying to incite violence. The video went viral and she later found herself in trouble with the law. She was charged with a criminal offense due to her action during the occasion.

Melissa was charged with third-degree assault and was ordered to complete community service. She also was placed on suspension by the university, while the incident was being investigated.

Melissa Click admitted her mistake but denied trying to promote violence or inappropriate behavior. Her action that day almost got her fired from her position, but she embarked on a reputation repair campaign. Melissa contacted Status Labs, one of the most reliable firms in the reputation management industry.

Online reputation management is essential for protecting your reputation and your professional profile. Internet surfers have the ability to post derogatory comments or information about a person or company and can ruin your name or your professional profile. Negative information posted online can have a damaging effect on your career or your business.

It is almost impossible to stop the damaging posts and negative comments without utilizing the services of a reliable reputation management expert. If you want to suppress negative content online or stop people from posting negative content about you or your business, you need to get in touch with Status Labs as soon as possible.

The professionals at Status Labs can manage your online reputation and promote positive content about you or your business. As a proficient reputation management firm, Status Labs has the resources and efficient system to repair and restore your reputation. Status Labs can also prevent attacks.
The team at Status Labs has their own techniques and proprietary systems that enable their professionals to render effective and efficient reputation management solutions to clients. For instance, they can use digital publishing to create favorable information that show up in the top pages of search engine results. Status Labs also has great expertise in suppressing negative content so that it cannot be found by Internet users when they search your name or company.