Online marketing

If you have heard the two words in the title before, there are two possibilities: you’re not entirely sure what it is, or you’ve heard of the concept, but you still need to see a few examples. In either case, let us welcome you again, or for the first time, to Influencia’s blogs. When weVer más

Technical terms in digital era In the world of Online Marketing, it sometimes seems as if we’re trying to discover the meaning of impossible vocab, due to the multitude of technicalities and anglicisms that are used in daily jargon. Sometimes we lose ourselves in their overly technical appearance and we don’t quite understand what they’reVer más

When it comes to proposing a natural or organic search engine positioning strategy for a website, also known as an SEO positioning strategy, it is quite common to make a series of errors due to lack of knowledge, time, interest or even attention. We’ve written this post like an annual strategy, listing 12 common mistakesVer más

Wherever you are there is data. You could say that Big Data surrounds us, follows us in everything we do. If there are images, formulas, cameras, microphones or even medical scanners, there is data and, although it sounds strange, there’s no information. If we do not submit all the data that we constantly generate toVer más

The way we measure results in online communication has changed as the sector has progressed. Social networks of all kinds have been born, grown up and perished, media and users of all kinds have evolved, grown and strengthened. For example, a few years ago, during the proliferation of social networks, the goal of any brandVer más

Having a physical store is important. Obviously it is. But in the 21st century, the phrase ‘If you’re not online you don’t exist’ is more important than ever. With this in mind, the number of business owners rushing to open online shops is growing rapidly by the day. Launching an ecommerce business is not asVer más

You’ve probably heard about SEO positioning and have tried to sell it hundreds of times in some way. If this is the case, this post is made for you, so you’re no longer in the dark and know what SEO is all about. SEO stands for Search Engine Optimisation. The acronym may not tell youVer más

Many of us don’t remember a time when television had just one channel. We’re more likely to remember what it was like when we had ‘as many channels as buttons on the remote.’ Then came satellite TV, with access to international television. And now the internet, which has changed everything. Our possibilities are now endless,Ver más

No, ladies and gentlemen. Social networks aren’t just for modern people. They are not news and they’ve been around for more than 20 years. Do you remember mIRC chat? Basically it was a platform that allowed you to chat with people that were of interest to you, based on age, location and hobbies. You joined,Ver más

Hi! We’re Influencia.online, an agency specialized in digital marketing that forms part of MdC group. We thought of a million different ways to get your attention: sending flowers, chocolates, love letters (because we love you, and you know it), organising an event with cocktails and canapes (that always works…) but we were afraid that thisVer más