Ted Nugent

Sarah Palin will host a weekly outdoors-oriented program that will celebrate the "red, wild and blue" lifestyle, the Sportsman Channel said Monday.

The program, Amazing America, will debut next April. The Sportsman Channel is in some 32 million homes, fewer than one-third of American households with television, with programming geared to people interested in hunting, fishing and shooting. Palin's show will include a series of stories about personalities and activities in that vein.

"It's very important to have somebody of her stature as a personality on Sportsman because it validates the whole category for everybody," said Gavin Harvey, network CEO.