“Yesterday at 7:08PM Caleb Logan Bratayley passed away of natural causes. This has come as a shock to all of us. Words cannot describe how much we will miss him. His incredibly funny, loving and wonderful spirit made us all fall in love with him as a YouTuber, friend, brother and son. We know you tune in to watch each day and eagerly anticipate new videos, but ask that you bear with us while we deal with this tragedy as a family. Please help us honor our, baked potato,” she writes.

The family has not elaborated on exactly what “natural causes” means and for the first time since 2010 is asking for privacy. Their YouTube channel has amassed over 1 billion views in the five years that they have been posting videos.

The family did post a video titled “The Day Before Caleb Died” which comes with the annotation that reads.

“It is with our deepest sorrow to report that the Instagram announcement was indeed true. In addition to our desire to give the Internet community the chance to begin the grieving process, we also wanted to post this video to show a healthy and happy Caleb doing what he loved,” it says. “Thank you for all the love and support that everyone has shown our family. And we ask for continued love and support as we move through the grieving process.”

Maker Studios, who represents the family also offered their condolences.

“We are heartbroken at the tragic loss of Caleb from Bratayley, a beloved member of the Maker family. Our love, support, thoughts, and prayers are with the Bratayley family.”