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HootSuite Acquires uberVU To Bolster Analytics Offering

VANCOUVER, BC – January 22, 2014 - Today, HootSuite, the world’s most widely adopted social relationship platform, announced it has acquired uberVU, an innovative social analytics solution. HootSuite and uberVU combine the next generation of social analytics with the power of the world’s leading social relationship platform to help organizations understand the value of their social relationships and drive more meaning from the conversations happening on social media. Financial terms of this deal have not been disclosed.

uberVU’s roster of more than 200 enterprise customers include 3M, NBC, Heinz, Fujitsu, SC Johnson, Getty Images, indiegogo, L’Occitane and others. In uberVU, HootSuite gains a best-in-class analytics product and a dedicated team of world-class engineers. This acquisition accelerates HootSuite’s analytics roadmap for HootSuite Enterprise customers, which today make up over 75% of the Fortune 1000 companies.

“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” says Ryan Holmes, CEO of HootSuite. “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.”

“By joining HootSuite we are realizing our vision to bring analytics to the front and center of the social business,” says Mark Pascarella, CEO of uberVU. “This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite’s exciting story.”

HootSuite pioneered the category of social media management in 2009 and recently celebrated its 5th birthday. Today, HootSuite has more than 8 million users in nearly every country around the world who use HootSuite’s secure, social relationship platform for social media management, social marketing, social customer service, and social selling. HootSuite’sdramatic growth has been driven by increased demand among global organizations.