Tag Archives: UGG

Just when the ugly footwear trend finally slowed down, another shoe appeared on a runway. Yesterday, at Paris Fashion Week Men’s, Y/Project revealed a new collaboration with Ugg. Glenn Martens, the label’s creative director, took his signature exaggerated layers and revamped the Uggs.

There were three versions worn by both men and women. There was a black pair turned into rippling cuissardes and a tan pair with more gargantuan proportions. The height was an attempt to enhance the Ugg’s comfort level.

“Putting on Uggs is like putting your foot in a warm pot of butter, and I thought why not elevate that and immerse your full legs!” wrote Martens. “So we decided to design an Ugg boot that climbs up to the crotch and covers the whole leg.”

The Ugg felt like it was going in a new direction for the California label that has been known to turn everyday items into bizarre and runway-ready pieces. This was a new and creative direction for the California brand’s Paris runway debut.

KYLE recently announced he will be the head figure for a UGG x Footaction collection. Footaction will be the only place you can score these surprisingly cool UGGs meant for a cool laid-back guy.

West Coast rapper KYLE had the breakout track “ispy” hit number 1 on Billboard’s Hot Rap Songs chart and was even featured on its way up on Billboard Hot 100 with the song hitting its prime at number 4.

If KYLE had to describe his own style in one word it would be California. The 24-year-old rapper grew up in a small surfer city called Ventura which is located in southern California. KYLE stated in a Billboard article that UGGs were the go-to shoes in Ventura.

“In my community, the surfers were looked up to as the coolest people, you feel me? It wasn’t the football players, it wasn’t the super thugged-out dudes, it was the kids who knew how to surf and all of them were rocking UGGs,” he tells Billboard Style, “so for a surf town, it represents the cool.”

“I really love how versatile the UGG styles are,” he said of the unexpected collaboration. “I’m a dude from California and I can rock Ugg any day. It was dope to be able to partner with UGG and Footaction on this campaign.”

“I’ve always loved UGG, I’ve always shopped at Footaction and I felt like it was really something that was actually a part of my childhood and my life,” he says, “when I got the opportunity, I was mad excited. It just made perfect sense.”

“With a shared California heritage, unique sense of style and jovial spirit, KYLE represents the true essence of UGG,” says Andrea O’Donnell, president of fashion lifestyle of Deckers Brands, who is the parent company of UGG’s.

The campaign was shot by a well-known photographer who goes by the name of Chris McPherson. McPherson took the shots for the campaign when KYLE was in New York City filming his debut acting career in Netflix’s new series called “The After party”, which is also featuring fellow artists like Wiz Khalifa and French Montana. The campaign follows KYLE throughout The Big Apple, exploring some famous landmarks like Central Park and Times Square, all while wearing UGGs.

A post shared by Footaction (@footaction) on Nov 2, 2017 at 10:57am PDT

When asked about the campaign shots for the collection in an XXL article he says, “It was really dope! The campaign was actually shot in reflection to how I actually felt in New York. I’ve never really spent more than a day in New York and that was the first weekend of me being in New York because I was shooting a movie. They had me doing a lot out of tourist stuff for the campaign. As a California kid locked in the city, I like going around doing all this awesome stuff. So, I got to do a lot of stuff that I always wanted to do in New York like seeing the Statue of Liberty and stuff like that and they just documented the whole thing, which was really cool. So, they really captured KYLE’s first trip in New York.”

KYLE is set to perform at ComplexCon this weekend in Long Beach for his very first time. At the event Footaction x UGG will be hosting “Kyle’s Place” which will be a visual experience that uses his own music that will portray a way fashion and music create something bigger.

The campaign styles will be including three new colorways of the brand’s lace-up Neumel Chukka model. Most of the shoes in the collection will have a variety of color-blocked varieties and even some waterproof versions as well. The collection will also still include the signature Classic Toggle hi-top slip-on boots that the brand is famously known for. If you want to get a pair of the shoes they are already available online and at select Footaction and UGG stores worldwide.