It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Although evidence continues to suggest that students and consumers in general are not yet ready (if they ever will be) to entirely give up print as an information source, e-readers, e-technology, and etextbooks are becoming increasingly common. As consumers become more familiar with the options that technology provides in terms of lower cost, personalized access to information, and accessibility anytime, anywhere, the impact on the textbook market is unavoidable.

As anyone who's ever shopped online can tell you, finding a general category of items is the easy part. The hard part is figuring out which one you want to buy. On Monday, April 12, Endeca released Commerce Suite 2.1 with hopes of helping companies combat this conundrum.

The beginning of a new decade may feel like a fresh start for some, but for many publishers, 2010 is simply another year of trying to figure out how to survive in a changing, sometimes crumbling, industry. Research and advisory firm Outsell, Inc. offers strategies for dealing with the current environment in its report, "Information Industry Outlook 2010: A New Dawn, New Day, New Decade," which was released in January.

Before Apple CEO Steve Jobs even officially announced the iPad on Jan. 27, the publishing world was a twitter with theories about how the device would revolutionize the industry. Likely to be on the market in late March, iPad started making an impact before it even hit the shelves. Meanwhile, the industry scrambled to predict just what the iPad and accompanying iBook store would mean to the industry: Will this new device do for ebooks what the iPod and iTunes did for music?

Prerecorded television that is watched later greatly affects the accuracy of television viewership ratings. Nielson's new rating system counts viewers who records their their program with DVR or online streaming.

The question bellows this year from every podium, in every digital media conference panel, and in reams of articles. Will users finally start paying for their online content when so many alternatives crowd a search-driven, user-generated, all-you-can eat buffet of free? Well, we'll spare you the suspense. The short answer is: Online, users already pay for content.

If 2009 was the worst of times for most of the information industry, it was a decidedly good year for manufacturers of digital e-reading alternatives. In a year when 34% of Americans reported cutting down on the number of books they were purchasing, the news of e-readers and tablet devices flying off shelves should be encouraging to businesses whose lifeblood is the provision of engaging content. Yet for publishers, the mainstream adoption of digital reading alternatives and ebooks brings huge financial challenges alongside the tantalizing opportunities.

When a 15-year-old kid doesn't know or care what people think about him, he tends to get a boost in punk-rock credibility. When a company doesn't know or care what people think about it, it tends to go out of business. Brand and reputation management is obviously important to a company, and Amherst, Mass.-based Lexalytics is trying to bring the kind of analytical advantages enjoyed by large corporations to smaller companies with Lexascope, the company's latest web-based API for the masses released Tuesday, March 23.

Nothing is free ... usually. But from March 15 to April 15, Alacra is offering free, unlimited access to its updated PulsePro, a configurable desktop and mobile solution that detects key business events from 3,000 hand-curated news feeds and blogs, extracting business intelligence in near-real time and delivering it to users.

Many forces are impacting innovations in content management, including an increasing need for agility, the growth of social media, and globalization. This vibrant industry is responding to meet the expectations of organizations and their customers today and in the future.

From I'm-not-a-crook crooks to the financial thievery of the first decade of this century, the trust between the big institution and the people it purports to serve has eroded. Trust today is a big issue. Earning it—and keeping it—is the Holy Grail of achievement. If you win trust, you gain entry into someone's mind, values, passions, and even their checkbook.

An emerging branch of environmentalism, armed with startup attitude and the analytical framework of behavioral economics, is positing that given the right combination of information, social pressure, and incentives, behavior can be influenced in an environmentally beneficial way. One element of this strategy involves social media, which can exert positive social pressure.

Socialtext announced the 4.0 iteration of its enterprise social software platform on Wednesday, March 3, including some major additions and updates. The latest version brings enterprise customers many of the tools that users of public social networking tools have become accustomed to, yet with the needed structure and security companies require.

The set of crises facing publishing today is enough to make the most hardened of journalists curl up in the fetal position. But there is a subset of journalistic visionaries who are hoping that this time of tumult will allow for real innovation in media, resulting in fresh ideas and, perhaps paradoxically, a return to the basics of investigative reporting.

It isn't easy to make predictions about the future. But doing so about the ever-changing world of communications and technology can be especially difficult. Avaya, a business communications provider, decided to try and tackle this with its "Ten Communications Trends for 2010."

When ContentNext founder Rafat Ali, took the stage at the debut paidContent Conference, he made his position clear saying that he "supports a variety of business models and revenue streams." And for this event, the bottom line theme was supporting the bottom line.

Nuxeo announced the general availability of its DAM 1.0 on February 4. Derived from its open source ECM platform, the new application allows users to manage rich media assets such as image, video, or audio.

To try to address the range and scope of its clients' conversion projects, LuraTech on February 1 announced that it will launch DocYard, a software platform enabling clients to build their own production-level document conversion and capture environments out of a series of modules designed to integrate a range of in-house needs, from different formats and source materials to outside software and even human resources.

While tempting, it would be a mistake to write off the dire state of the news business as simply a reflection of the general decline in print readership since the rise of the internet or as just another casualty of the recession. The problems run deeper. And to make things worse, the newspaper industry finds itself in this sorry state just as a new generation enters the work force-one with less connection to traditional news media than ever before.

In discussing the decision to shake up the CODiE Awards by moving the program from its traditional home during the spring NetGain conference in San Francisco, SIIA Content Division vice president Ed Keating noted that "there's not much difference between a rut and a groove." That premise of breaking out of a rut was certainly in evidence in the product strategies of the 15 winning companies, winnowed from more than one hundred nominees through two rounds of voting.

Detroit is, undoubtedly, among the cities hardest hit by the recession. The city's biggest employers have been under siege, and abandoned homes line the streets. Thanks to a $40-million deal with Houghton Mifflin Co., Detroit's public schools are now on the leading edge of a technological movement to replace printed textbooks with computer software. They aren't the only ones.

While it may be assumed that most professionals in the business technology industry have a general concept of cloud computing, an August 2009 survey by Proofpoint, a provider of SaaS email security, email archiving, and data loss-prevention solutions, found that may not be the case. Many IT professionals are still confused about the term's actual meaning.

In September, The Washington Post's senior editor Milton Coleman published guidelines to the paper's staff members about their activities on the internet-while on and off the job. His email to staff said, in part: "Social networks ... can be valuable tools in gathering and disseminating news and information. They also create some potential hazards we need to recognize. When using social networking tools for reporting or for our personal lives, we must remember that Washington Post journalists are always Washington Post journalists." It was the "or for our personal lives" part that created a firestorm for The Washington Post. But its concern about what its staff members-particularly reporters-are saying online is understandable.

In late November, news broke that Murdoch was reportedly in talks with Microsoft to negotiate a deal in which the giant media conglomerate would pull or deindex its content from Google-keeping the search giant from crawling its content and making it exclusively available to Bing. Unfortunately, the major players are not going on the record regarding this controversial speculation. And if you believe the blogosphere, the whole thing might just be a bluff.

With the first decade of the new millennium coming to a close, the Webby Awards announced the 10 most influential internet moments of the decade on Nov. 18-finding the websites, technological advancements, and more that have transformed not only the way we live but also the world around us.

It's no secret that "cloud computing" is fast becoming one of 2010's hottest buzzwords. With this in mind, Alfresco, an open source enterprise content management system provider, announced on Tuesday, January 12, the company the availability of Alfresco Enterprise Edition 3.2 - the new features of which focus largely on cloud capability.

Qualifying the value of something such as "community" is no easy task: What exactly is an online community worth? And how do you measure its effectiveness or know for certain that you are getting a return on your investment when you allocate resources for this purpose?

Representatives of four major publishing houses and international media conglomerate News Corporation announced last Tuesday, Dec. 8, that they will launch a joint venture to develop a digital storefront and a set of standards for the sale and distribution of media content.

One of the world's biggest publishers wants to get rid of its inventory. That doesn't mean global scientific publisher Springer Science + Business Media is going out of the business—in fact, it's hoping to add even more science, technology, and medical titles to its lineup.

This year's Enterprise Search Summit West was a bit different than previous years; aligned closely with the co-located KMWorld program, the more streamlined conference allowed search-focused attendees to take full advantage of the three day event or to maximize their knowledge seeking across the larger KMWorld conference.

As we eagerly await each successive advance, we've gotten used to thinking that when it comes to content, richer is always better. More rich media! More audio, more online video, more animation-this is the stuff that makes today's web attractive and exciting, though not necessarily more efficient or more useful. Since most of this eye candy is either part of or is sponsored by advertising, it seems safe to assume that the richness of the content correlates to the outcome desired by advertisers, which is, by and large, to induce us to make some kind of purchase. However, while that assumption makes sense on the surface, it turns out that the reality is more subtle and complex than suggested by the simple proposition that "rich content sells."

At one time, knowledge management (KM) purely encompassed the library-style research-and-documentation endeavor required to organize knowledge-primarily for companies that trade in knowledge, such as law firms and consultancies. Early in its life, KM was defined by Thomas A. Stewart in a Fortune magazine article entitled "Mapping Corporate Brainpower," as "Efforts to transmute the accumulated knowledge of individual employees into a corporate asset." Today, KM has grown well beyond these original boundaries, and its tenets are leveraged by organizations of all kinds to manage information and intellectual assets.

You would be hard pressed to find a company where the bulk of employees are not on LinkedIn, Twitter, or Facebook—likely all three and possibly many more. As organizations begin to grasp how to make social media tools part of an effective business strategy, many are developing specific guidelines for how employees can use—or not use—social media, both in the workplace and at home. Some, though, are doing it more successfully than others; recently, The Washington Post garnered criticism when its social media policy, which many perceive as draconian, was released.

Rob Tarkoff, senior vice president and general manager of business productivity solutions at Adobe, did little to cushion the blow when he said to attendees at the Enterprise 2.0 Conference: "Enterprise software is failing." Story by ITI Reporter Jessica Tsai, CRM Magazine.

Every 2.6 seconds, the CAS (Chemical Abstracts Service) REGISTRY logs a new entry that defines and describes a recently discovered chemical substance. This statistic boggles the mind both for what it says about the pace of progress in scientific research and for what it says about CAS's ability to keep up with that pace.

Social networking is making significant inroads into the business practices of major organizations, not the least of which is improving customer support. Companies are using social media as a tool to allow customers to engage with each other to get their technical and customer service questions answered—impacting traffic to existing customer service and help desk functions and, even more importantly, improving service and cementing relationships in the process.

LTU Technologies started out as a small Franco-American company set to blaze a new trail in the ecommerce industry, but ended up as a classic example of how things don't always work out as planned. According to founder and CEO Alexandre Winter, the company's original business model was to offer image recognition software for mobile ecommerce. Despite some twists and turns, LTU announced on Monday, Nov. 2, the release of LTU engine/ON demand-a far cry from how the technology was originally intended to be used.

A series of recent moves has focused attention on search and social networks. Social networks have turned their attention to enhancing search features on their sites, but what they really may be searching for is the way to effectively monetize their services. Story by ITI Reporter Theresa Cramer, EContent Magazine.

With a theme of "Net Initiatives for Tough Times," this year's Internet Librarian show in Monterey, CA tapped into the key issue facing librarians and information managers in every setting: how to do more with less, while always proving your contributions to the success of your organization.

An ambitious project is underway to digitize the complete cultural history of the European Union and make it available to the general public via Europeana, a digital library and museum. The project launched last November with roughly 2 million artifacts. It now counts 4.6 million items from more than 1,000 institutions among its collection, and it is expected to grow to 10 million items by 2010.