Advertiser

Johns Manville, a Berkshire Hathaway company, is a leading manufacturer and marketer of premium-quality products for building insulation, mechanical insulation, commercial roofing, and roof insulation, as well as fibers and nonwovens for commercial, industrial, and residential applications. The company serves markets that include aerospace, automotive and transportation, air handling, appliance, HVAC, pipe and equipment, filtration, waterproofing, building, flooring, interiors, and wind energy. When it came time to strengthen Johns Manville’s digital advertising efforts, Faction Media contacted Rocket Fuel. The results have been outstanding, and continue to build.

Goal

Drive awareness of Johns Manville by inspiring onsite engagements

Challenge

Attracting only the most appropriate audiences for the specialized product line

Results

Performed at 300 times CPA goal

Increased purchase behavior 680%

Successfully scaled to twice the budget while lowering the CPA

Product Used

Direct Response Booster

Why Rocket Fuel?

Exceptional past performance with other accounts at agency

Unrivaled analytics

Superior technical expertise

Big Data Audience Discoveries

When advertisers work with Rocket Fuel, their advertising learns and improves. What did we learn about the ideal audience for Johns Manville? They tend to be:

DIY: Do-it-yourself audience

DIFM: Do-it-for-me audience

Watch your results blast off with Rocket Fuel. Complete this short form and an Account Executive will contact you to discuss your campaign needs.