Communications

SOCIAL MEDIA FAQ

"What is social media marketing and why does my company need it?"

Instagram is a photo and video-sharing social media application that allows users to find topics by searching relevant hashtags and following their favorite companies or brands.

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"Why does my company need Instagram?"

Next to Facebook, Instagram is the most popular social network for time spent on the platform. Unlike Facebook, Instagram does not use software that limits the visibility of your brand, which means you have a better chance of getting in front of your audience.

Simply put, visual marketing drives sales. Since Instagram is such a visual platform, followers are more likely to engage and share the content, which turns into selling points.

Facebook Pages are public profiles specifically created for businesses, brands, celebrities, causes, and other organizations.

"Why does my company need a Facebook Page?"

By creating and populating your Facebook Page with relevant and valuable content, you can reach more people and engage with potential customers who are searching for the type of services you offer.

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Due to Facebook's algorithms that put limitations on who sees your content, it is most effective to pay for ads to get in front of the audience and demographic you are after. The good part? Facebook ads start at $5.

YouTube is the second largest search engine website worldwide (Google is number one). It is a video sharing platform that allows billions of people to discover, watch and share originally-crafted content.

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"Why should I create a YouTube account for my company?"

Visually compelling content allows your audience to see what you have to offer, and often determines whether or not they want to use your services. Using the right video tags can also alert new consumers to your services.

With more than four billion videos viewed daily, more than one billion people who view the site each month, and built-in analytics, the possibility to get your content in front of the right audience is much higher than other platforms.

real estate listing

Posting videos showcasing a listing can generate leads and offer a variety of ways to promote your property online. YouTube videos are easily shareable across Facebook and Twitter; and the video itself can be uploaded to Instagram (up to 60 seconds in length).

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Creating the right playlists ensures your audience can find exactly what they are looking for within your channel.

event promotional video created, edited and posted on-site

One of our experienced social media specialists can take photos, create collages and/or put together quick videos on-site at an event you'd like promoted as it happens. The visuals gathered can then be immediately uploaded to your social media accounts with descriptions for each (also known as "live posting").

promotional video for a specific performance, company, band or brand

Promotional videos are used to pique the interest of your audience, encourage engagement and help boost attendance for your upcoming event. They can also be used to build awareness of your company's services.

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This video contains voice over work by Katie Brandenburger of Katie Brand Communications, and was created by Tessa Schutz of Kranbox.

event recap for social media promotion

Event recap videos expose your audience to eye-catching visual effects with customized captions, music and more. Videos are created using photos and videos taken at your event (by our team or yours) to show your social media followers and fans what they missed, and what they can expect at future events. A variety of layouts, styles, music and visual effects will be used to customize a video that fits your needs.

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A video from a live show can entice viewers to browse through more of your videos, allowing them to see the type of entertainment they will experience by purchasing a ticket to your next concert.