After the great success of their first competition, Lazzari Cultural Association keep devoting their interest to the world of design and has this year undertaken another artistic and cultural initiative in the heart of Treviso: “Me Too: To Meet Treviso”.
Aware of the value of the Me Too collection by Magis, on display at the 2004 Milan Furniture Show, Lazzari Association collaborated with the Motta di Livenza-based firm on an original interpretation of Treviso’s urban fabric. In fact, from October 10 th to December 8 th , the city’s most picturesque spots and typical views were reinterpreted by Magis’ fantastic objects devoted to the world of children.
“Me Too: To Meet Treviso” was an exhibition project that made a relevant contribution to communication inside the city’s fabric; the people were definitely intrigued by the presence of colourful objects with the power of reinventing the city’s customary landscape, and of creating a fantastic route following the city streams, streets and squares, in six main different locations: the outer yard of Lazzari Space, the Buranelli stream, St Francis Bridge, the Pescheria Island, the stream under St Leonard Street, and the splendid Loggia dei Cavalieri. Six spots in the city of Treviso to be enjoyed with the same enthusiasm as children showed while admiring and playing with the thirteen objects on display, objects with the power of transforming the city, just as children have the gift of turning everything into something different.Created by Magis and its owner Eugenio Perazza with a view to meeting the particular requirements of the world of children, Me Too does away with the ‘artificial’ distinction between furniture and games, and consists of pieces aimed at stimulating children’s imagination and at helping them create a world of their own.
The work that this Veneto-based firm carries out with enthusiasm and determination has for years been based on the conviction that “even everyday life is made of things we become aware of only through our imagination”; a conviction that has allowed them to make new objects, to redesign in their typical style and on a child scale, items for daily use like chairs, bookcases, carpets, with the contribution of world-renowned designers like: Enzo Mari, Eero Aarnio, Javier Mariscal, Bjorn Dahlstrom, Marcel Wanders, Martì Guixé, Satyendra Pakhalé, El Ultimo Grito.