Monthly Archives: April 2014

Andrew Foord has found much success in the world of photography. He has found inspiration, style and a workflow that comes together to make amazing images. He’s got great creative flair and moreover, he’s driven, honest and loyal… what’s not to love about this guy!

Photography was not his first love. Andrew originally studied video production at the Art Institute of Philadelphia. It wasn’t until his son was born that his interest in photography blossomed: “I wanted to make great pictures of him and the second I picked up the camera I fell in love.” And with that, it seems perfect that his most memorable image is the first picture he took of his son.

So what are his secrets? Andrew enjoys working alone but for larger projects it’s vital to assemble a cohesive support team. “Hair, make-up, fashion designer/stylist… they are all super important. They can take a good portfolio to a great portfolio.” He believes that it’s just as important to create a lighthearted atmosphere at a time when stress-levels can fly. “You really do have to be a comedian when you’re photographing someone who is uncomfortable. My go-to line is ‘Look left, head down a little, back up slightly, clench your ballsack…’.”

While Andrew is an accomplished photographer he knows that there is always more to learn. With hindsight, he wishes he’d had more organizational skills from the start and like most photographers, the business side of it all can be challenging. His go-to online sources for expanding his knowledge are kelbyone.com and YouTube. He finds inspiration not only from industry leaders like Frank Doorhof but also his peers. He’s “constantly looking at work of other photographers and artists” to seek motivation and keep his photography fresh.

Andrew’s advice for photographers, just starting out… “Survival as a photographer is based on three things; above all else, have a passion for the craft, secondly, look at yourself as an artist and promote yourself as such, and most important: take thousands of pictures.” And when asked what makes a good picture stand out from an average image? He had a one-word answer…lighting.

If you want to get more from Andrew, catch his lighting seminar Saturday April 26th at The Photocoop, a photography community and rental studio in Little Falls NJ. Find more information on this event here.