Denny’s Real Serious Breakfast

Denny’s restaurant chain has launched “Thugs”, its first ever Super Bowl commercial, taking a humorous shot at its competitors’ “candy breakfasts.” Thugs is part of the Denny’s “Real Breakfast” campaign, continuing on from the politically flavored competition to produce an imitation of a Presidential candidate’s speech. In this new phase, cowboys and thugs are served pancake breakfasts drowning in sugary whipped cream, jelly beans and other assorted candy.

Denny’s takes the bold move of offering a free Grand Slam on Tuesday, February 3, Grand Slam, 6 am to 2 pm. A Grand Slam consists of two eggs, two slices of bacon, two sausage links and two pancakes. This is serious stuff, suitable for mobsters planning their hits and cowboys contemplating their future. Burt Reynolds provides the voice over: “Isn’t it time for a serious breakfast?”

Thugs

What could easily have been a scene from the Sopranos series turns bad with a squirt or two or three of canned whipped cream. A Martin Scorcese look-a-like starts the conversation, “I’ve got a feeling Benny talked….”

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Cowboys

Two cowpokes sit in a Pancake Heaven diner, considering their grim future. So is it appropriate to order chocolate doodiddles?

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Nanerpus

Pancakes stacked with a banana to look like an octopus? Call that a real breakfast?

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The Real Breakfast campaign is designed to help Denny’s stand out from the competition, including IHOP (International House of Pancakes).

“We know there is stiff competition out there,” notes Mark Chmiel, Chief Marketing Officer, Denny’s. “So we are highlighting our points of differentiation…..real, serious breakfast that tastes great. Using humor, we are reminding breakfast lovers that we are the go-to restaurant for America’s best breakfast. The Super Bowl is the perfect platform that will allow us to do that.”

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