Its Official…..38% of Irish Consumers now shop online using Smart Devices.

Last week leading Irish Media Placement agency, Carat, published the results of an online survey they conducted this year. The survey’s main finding is that ‘38% of Consumers new shop online via Smartphone or Tablet’.

They state that while PCs still remain the dominant device for online shopping, the popularity of smart devices is growing year on year. 16% of adults have used a tablet to purchase online while 22% have used a smartphone. Interestingly, products which are perceived ‘complicated’ purchases, eg, Airline Tickets or Holiday Packages continue to be mainly purchased on a PC. The purchase of musical downloads, ebooks , CDs and DVDs have all increased on smart devices.

This survey is just another one of the increasing number that reveal the need for websites to be designed with responsive design at their core. Hands down, Responsive Design is the only viable option for creating one single web experience optimised for all modern devices.