Optimising web design and SEO in digital marketing

A website that looks good visually is what many people strive for believing it will attract traffic. If the website has not been optimised, you will still struggle to get a decent amount of visitors, even though it is visually appealing.

Difference between SEO and web designUnderstanding the difference between web design and SEO is crucial to getting it right. Web design, as it suggests, is about making the site look good, whereas SEO is all about search engine results. The two must work together to create the best performing website, so optimising a site at the design stage makes sense. In the case of a London SEO agency, it is vital.

To show how this might work, imagine a website that has been designed to showcase the work of a photographer, so will include a high volume of images. To make the images look good they may be a large size. Without optimisation, however, large images will slow down website speed, which in turn, impacts on search engine ranking. Obviously, if optimisation was done at the time of the design, the images would be resized, so they would not affect speed.

Ways to optimise a websiteThere are some ways, used by companies such as https://www.elevateuk.com/seo-services/ that will ensure your website is optimised for SEO. One of the most basic ones is to include a blog. New content added on a regular basis to a blog alerts Google to the fact that the website is active and current. Original, fresh content will also help the site to rank higher.

Make sure the website is mobile responsive as this makes a big difference in how high it ranks as well as being good for the user. According to The Guardian’s small business network, Google now promotes mobile-friendly websites ahead of ones that aren’t.

Allow people to share the content of your blog by including share buttons for all your social media accounts. As well as increasing your contact this will help to reinforce your page authority. It will also raise the profile of your brand across the internet.

Finally, a good headline and great images can be powerful tools to communicate to Google what your website and content are all about. Just make sure your images have relevant keywords and alt tags.