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Ryan Lochte Channels Hugh Hefner in Nissan Sentra Commercial

Published on November 02, 2012.

Olympic superstud Ryan Lochte helps Nissan and TBWA/Chiat/Day/L.A. pull a hottie bait and switch for a new branded content campaign promoting the 2013 Sentra. Yesterday, the athlete Tweeted about his possible cameo in a new series, linking to this video on Youtube.

In a lovably clunky performance and wearing what appears to be a Hef hand-me-down, he introduces us to a Latin love guru who goes on to dole out sage dating advice in five-part romcom.

There, we turn our attention to the courtship of unlikely couple Jeff and Felicia, who show us why it may be better, in the long run, to date the new Sentra. Lochte, unfortunately, doesn't reappear until episode three, along with another cool cameo of some familiar face hardware. The films were directed by Brad Morrison of Slim Pictures.