The men’s and women’s sportswear brand took over a private beach in Parrot Cay, Turks and Caicos, to shoot its spring advertising campaign.

The men’s and women’s sportswear brand took over a private beach in Parrot Cay, Turks and Caicos, to shoot its spring advertising campaign, appropriately titled “Island Dwellers.” The ads, which will break in February print magazines as well as online, in stores and outdoors, is designed to evoke “an intense mood of cool sensuality in a tropical paradise.” The cast features Marlon Teixeira, Alejandra Alonso, Miguel Iglesias, Alexander Van Ballaer and Camila Queiroz. It was styled by David Vandewal of Art + Commerce and shot by photographer Matthew Scrivens of JET/MMS.

Tom Jarrold, creative director of JET/MMS, said the concept “focuses on the three A|X brand touch points — provocative imagery, youthful energy and relaxed sophistication. A|X is a sexy brand and these images take you to a fantasy world — an alluring escape that captures the Armani Exchange lifestyle.”

Latest Galleries

FREE ALERTS & NEWSLETTERS

Social Studies

A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)

For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion

The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)

Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)

For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)