McIngvale, aka "Mattress Mack," is the owner of one of the largest independent furniture stores, Gallery Furniture, in the United States. He promised customers who spent at least $6,000 in the past two weeks and took delivery before Sunday's game that he'd refund their purchase cost if Seattle won.

The Seahawks routed Denver 43-8.

McIngvale said Monday his accountant is "pulling his hair out." He says he didn't do well financially, but did build is brand. He says the promotion was not covered by insurance.

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Seahawks' Super Bowl win costs 'Mattress Mack' $7 million on lost bet

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