You’ve got the billion dollar idea, now what?

Your chances of starting a billion dollar company are 0.00006%. Co-founder and CTO of Eventbrite Renaud Visage explains how you can dramatically increase those odds.

The term entrepreneur is derived from a combination of the French words entree, which means to enter and preneur, which means to take. And in the business world, this translates to taking an idea and commercializing it.

Following the steps to take a product to market is difficult, but building a billion dollar company is even harder.

Infinitely harder in fact- you’ve got a .000006% of doing it. One company to have overcome these astronomical odds was Eventbrite.

As of early 2014, the global ticketing site joined an elite group called the unicorn club, achieved after raising a fresh $60 million in funding.

Founded in 2006 by husband and wife team Kevin and Julia Hartz, co-founder and CTO Renaud Visage sat down with Hot Topics to talk through what it took.

“It’s all about execution” explains Visage, who prior to Eventbrite worked as a developer and set up a photography business.

Taking an idea from the depths of your brain to building a billion dollar company are worlds away. It’s a task that requires thinking about how an idea will be bought and sold, what the benefits are, methods of delivery and how it can be differentiated from other ideas.