Silverberg Opticians

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Silverberg’s is Liverpool’s premier independent opticians offering the very best in designer eyewear, contact lenses and state of the art eye care.

Their attention to detail and high-level of customer care was a real factor in how we approached the new branding. Abbreviating the company name to form the ’So’ brand – an idea that would work with the name Silverberg Opticians as well as being a memorable marketing hook.

We started by creating logos, keeping their existing brand colours to retain links with the past.

A selection of mood boards were presented to demonstrate the direction their branding and media style should go. This included logos, photography styles, marketing tools and internal and external signage ideas.

We’re proud of all the work we do, including projects through our partner agencies.

Reasons for rebranding:

The brand needed to be updated.To fit in with USP, products and clientele.

Our Approach:

We felt the business needed a big idea, one that the whole industry would recognise – one that would give the business an individual character and make them stand out from the crowd.

We wanted to create a new way of thinking.

Something that can be reproduced far easier across the many aspects of marketing: Publications, TV coverage, websites, mobile devices and merchandise.

Our Solution:

The ’So’ Brand…

An idea that could grow with the business and that would work across all media.

Adding positive words:

‘So’ Fabulous

‘So’ Cool

‘So’ So Him/Her

‘So’ Silverberg

What we delivered:

New Logo / Branding

Interior and Exterior Signage

Website

Stationery

Standardised all internal collateral

Email Marketing Campaigns

Photography

The Results:

Business Growth

Cash & assets increase

More recognisable within the industry

WE BELIEVE IN CREATIVE AND INNOVATIVE THINKING

LET US HELP YOU REACH YOUR GOALS

Your customers are a moving target and ADM Creative helps you to stay ahead of the curve. We don’t cut corners, and approach every project with analysis, insight and innovation to create an evolving platform for success.

TALK TO US

We’ve always got the kettle on here and have the odd biscuit or two, so why not pop in for a cuppa and a chat. We are always happy to speak to people about their business projects and how we can help from a design perspective.