The launch was witnessed by high-profile guests, including celebrities, and socialites.

MD Mr. Ubi Franklin in a statement assured Nigerians needn’t worry about having their clothes mixed up, a common reoccurrence among other laundry service companies – he remarked; “The Instant Pickup mobile app was created with a goal; which is making laundry incredibly easier for our customers. This app coupled with our outstanding prompt delivery method; gives our customers the best laundry experience, all at the tip of their fingers; in the comfort of their homes! You should get it – it’s user-friendly and can be used wherever you are.”

Ubi Franklin later announced Annie Idibia, Tboss, Ushbebe, Senator, Selebobo, Mr Jollof, Damilola Attoh, Gbenro Ajibade as brand ambassadors of the company which led to the cutting of the cake that was specially designed by Dewdrops Cake using Instant Pickup theme.