AFP World Tour Rankings / Athlete Social Media Index Explained

Jan 3, 2017

HOW THE AFP WORLD RANKINGS ARE CALCULATED

The AFP World Rankings are calculated from results of AFP sanctioned competitions listed on the AFP World Tour Calendar. Event results are assigned AFP points based on the sanctioning level (Platinum, Gold, Silver, Bronze) of that event. Each athlete's AFP ranking is adjusted following the conclusion of an event(s), and calculated on a 52-week rolling system.

OVERALL RANKINGS

Overall Rankings are determined by taking the top scores within the 52-week rankings window in each discipline based on the following…

Extra points are added to the base point value (lowest
possible points) of the events at Gold, Silver and Bronze-level events based on the
current points of the top 5 ranked riders attending the event. Upon the conclusion of the event, the rider list is compared to the current 52-week
ranking list, and the points of the 5 highest-ranked athletes who started in the
competition are added together. This
point value is then divided by the point value of the top 5 riders on the
current 52 week points ranking list to get a percentage value. Extra points are added via the following
schedule.

These rankings, which were developed by
Hookit, show how freeskiers stack up in social media. Hookit tracks real-time fan engagement and the exposure of skiers who are the most active on social media. Every fan interaction earns a point used to calculate an overall score. The score represents the total points in the past 30 days, and is completely separate from the AFP World Rankings and therefore does not affect them.

WHAT DOES THE SCORE INCLUDE?Engagement & Interactions: Hookit tracks and collect social engagement metrics, such as new followers, likes, comments, mentions and re-tweets on Facebook, Instagram, Twitter and Hookit. Athletes are given a point for every social interaction and athletes' scores on the index are updated every hour.

WHAT ISN'T INCLUDED IN THE SCORE?Total Audience Size / Impressions: Currently, the Hookit Index is calculated solely from athletes' actual fan engagements, and NOT from the overall size of athletes' fan followings and/or impressions generated, in order to give a more accurate reading of who is influencing their social following.

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