Starting today, moviegoers purchasing advance tickets on Fandango for Earth, Disneynature’s first movie opening April 22, will help restore the Brazilian Atlantic Forest and receive a coupon good for a free re-useable shopping bag with any purchase at any Disney Store retail location in the 50 United States or D.C.

Disneynature and Fandango will plant a tree in honor of moviegoers who purchase advance tickets for the first week of Earth. Details can be found at www.fandango.com/promo/earth. Disney’s goal is to ensure that it plants trees in areas that conservationists have identified as important hot spots of biodiversity. Disney will oversee the planting of the trees in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world. Today, only seven percent of the Atlantic Forest remains. Disney is committed to ensuring the trees are planted and cared for to provide the greatest long term benefit for the planet.

“Earth is the kind of epic journey that will entertain all members of the family, while raising consciousness for the environment,” says Fandango Chief Marketing Officer Ted Hong. “We’re happy to work with Disney to celebrate the opening of their remarkable film by partnering on tree planting and encouraging the use of environmentally-friendly shopping bags.”

“Earth is a spectacular film from the world’s most acclaimed nature filmmakers, and we couldn’t think of a better way to launch the new Disneynature banner, and to celebrate the spirit of the film and Earth Day at the same time,” said Dick Cook, chairman of The Walt Disney Studios. “The film gives moviegoers an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen.”