Information and insight from the A&M Webmasters

For those of you who might have started to update their Facebook pages to include Google Analytics as I mentioned a few posts ago, let me point out a followup article from the same folks at Webdigi. This one gives a method that will allow you to track interactions and classify them according to whether they were made by fans or non-fans.

This can be an important concept because it allows you to get a firm picture of who is actually interacting with your page. I haven’t added this to our sites yet, but I would be interested to know what the results would be. This would solve once and for all the question of just how important a site’s number of fans really is.