Which companies might want to sponsor a town?

By Jonathan Isaby

Kent Online reports that Conservative-run Kent County Council has a new money-spinning idea:

"Your village or town - and grass verges near where you live - could be sponsored under plans by Kent County Council to raise cash. The scheme is an extension of an initiative to allow companies to advertise on roundabouts, which started in 2007 and already makes thousands of pounds for the authority."

Cllr Roger Gough, the cabinet member for corporate services, explains:

"There is a revenue potential here which is not to be sniffed at and it will offer a platform for local businesses to advertise. Obviously, we will want to strike a sensible balance and we do have the power to veto anything we think might not be appropriate."

The idea of town signs being sponsored got me thinking. In Kent, surely an ideal sponsor for the town of Sandwich would be Hovis?

Further afield, an insurance company could make its mark on a Lancashire town to make it Admiral Nelson.

And surely the Shropshire town of Wellington ought to be linked to Boot's?