Tag archives for aid

There’s something to be said for the outdoor industry: We have a lot of heart. Generally speaking, people are in this business because they love the outdoors and are passionate about creating products to enhance their adventures. And in my experience, it seems passionate people are caring people. So when Hurricane Sandy delivered a powerful…

Over the weekend, Sir Richard Branson, recipient of ADVENTURE’s lifetime achievement award, began a three-day hunger fast for Darfur. Following on the heels of Mia Farrow’s 12-day hunger strike, Branson decided to take up the cause in order to pressure the local government to allow international aid groups back into refugee camps. Branson has seen the…