DNA kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy, from Digerati50 Vol 2, a special print publication released in February 2016. This week: Bemalas founder Adlin Yusman.

It has taken Be Malas, the SMS-based request service, just one month to raise US$500,000 from Singapore-based Japanese fund KK Fund. It has now launched in Singapore, with Hong Kong next. Karamjit Singh has the story.