If Yahoo! is trying to earn more cred with the hipsters, their SXSW plans are a good start. They're taking over Brazos Hall (and renaming it Yahoo's Brazos Hall) for the entirety of the festival for a few pretty killer official showcases there...

Google says, "There's no place like Austin for live music, so we're excited to host some incredible artists for two full days of concerts atop a downtown parking garage (the lot at 9th & Trinity St)...

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