Strategic Branding and Public Relations

The Strategic Branding and Public Relations certificate is designed for individuals responsible for marketing, advertising, corporate relations, community relations, media relations, customer service referrals/complaints/issues, and business owners desiring increased knowledge in managing their company's persona. Sales personnel, organizational planners, and consultants who wish to add expertise in crafting press releases, executive management presentations, and responses to regulators will also benefit from this certificate program. This program will provide individuals with an up-to-date knowledge base in social media and brand management as well as help individuals improve written, verbal, and digital communication skills.

All courses to be applied toward this certificate must be taken for a letter grade. Students must complete and pass the curricular requirements of the program and earn an overall 2.5 GPA or better to achieve certificate award.

*This program is open admission. The Application & Candidacy fee establishes your candidacy in the certificate for a period of time covering normal progress toward completion and allows you to access a variety of program benefits.

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