Augmented reality and virtual reality are indeed booming in the entertainment market. Movie theaters, theme parks, experiences on TV and of course video games are some of the numerous examples of such a trend. Virtual reality and augmented reality are the exciting forthcoming steps within the entertainment industry.

But while the growth of entertainment applications is more than guaranteed, some questions and issues persist. What are the creative uses of AR & VR in Marketing and Culture? What is the impact of these technologies on Art and on artistic creation?

What is sure is that these two technologies represent significant disruption for artists. Some professionals consider they have positive impacts such as expanding horizons of creativity and opening new artistic frontiers. Others consider that they might have a negative impact on the process of creating. What do you think?

To adress these questions, the Embassy of France in Thailand and Alliance Française Bangkok are pleased to invite you to ‘Beyond Reality Fest’. During 3 days (16/11 to 18/11), professionals, students and general audience are invited to discuss it through different medium.