Wednesday, November 14, 2012

Mobile Commerce News Weekly – Week of November 11, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week. I am specifically targeting market size and market trend information.

ABI Research believes that more than $100 billion in NFC payments will be processed by 2016. The forecast for the following year is even greater as sales could reach as high as $200 billion. Read Original Content

In a recent report BIA/Kelsey projected U.S. mobile local advertising will reach $5.8 billion in revenue by 2016. Read Original Content

Smartdevices continue to gain momentum and according to Tapjoy’s recent study mobile commerce is expected to globally explode by 300 percent. Read Original Content

Kony is the industry’s leading mobile and multichannel application platform provider. Kony develops a suite of customizable pre-built apps, the KonyOne™ Platform and a comprehensive mobile application management solution, which give companies the confidence and control to quickly build apps once and deploy everywhere -- across all mobile devices and operating systems. This newsletter is sponsored in part by Kony.

Forty percent of shoppers visiting Wal-Mart Stores Inc. electronically this holiday season will do so on a smartphone or a tablet, says Gibu Thomas, senior vice president of mobile and digital strategy. Read Original Content

Starbucks has just announced it is broadening its mobile payments by accepting transactions through Square at approximately 7,000 of its coffee shop location. Read Original Content

This year Deloitte anticipates in-store sales influenced by consumers' smartphone use will account for $36 billion, or 5.1 percent of total holiday retail store sales. Read Original Content

Google recently saw a 20 percent drop in quarterly profit, partly driven by slowing ad-sales growth rates due to a shift to less-profitable mobile ads. Read Original Content
The value of advertising on mobile media in Taiwan is expected to rise by more than nine percent in 2012 from a year earlier on the back of growing mobile internet services, a survey by the Ministry of Economic Affairs revealed. Read Original Content

A study conducted by Verve Mobile found that 80 percent of consumers believe mobile banking applications are important and for 63 percent the smartphone is the overwhelming platform of choice for mobile banking. Read Original Content

U.S. Bank is now the latest bank to offer mobile banking apps for the Windows Phone. The Minneapolis-based bank said it has developed two apps for the phone, one through U.S. Bank's Wealth Management division and the other through U.S. Bank Retail Payment Solutions. Read Original Content

Research firm eMarketer estimates spending on mobile advertising in the U.S. will reach $2.61 billion in 2012, before soaring to nearly $12 billion in 2016. Read Original Content

According to research firm eMarketer Inc, just two percent of all U.S. marketing spending will go to mobile advertising, representing $2.6 billion in spending. Read Original Content

Saatchi expects tablet ad spends to outpace those of handsets for the first time ever this Christmas, with brands set to pay out 25 percent more than usual on tablet-based campaigns. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity. DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States. This newsletter is sponsored in part by DSI.

iPhone users can now access mobile payments using NFC technology thanks to the Royal Bank of Scotland and NatWest. The FIs are launching TouchPay, a mobile contactless payments service for iPhone 4 and 4S models that uses a special protective case containing an embedded NFC antenna and SIM chip to hold a customer's payment credentials. Read Original Content

Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain. Read Original Content

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.