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measureAd was designed by comScore, Inc. to help advertisers understand the effectiveness of their online video advertising. measureAd works with advertisers and their agencies to embed measurement code in video ads. Viewers will not see any difference in an ad using measureAd when compared to ads not using it, but advertisers will be able to study how well their ads work for different audiences. This research can help businesses reach their desired customers more effectively and help consumers see more relevant advertising.

measureAd does not deliver, or facilitate the delivery of, any advertising . measureAd also does NOT conduct behavioral tracking or attempt to identify viewers of advertising. measureAd works with ScorecardResearch to collect data in order to understand how many times an ad has been viewed. If you would like to opt-out of participating in measureAd or any measurement associated with this process from being associated with your machine, please click here.