Analysis of various market drivers and regulations governing Kenya's cards and payments market

Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market

Comprehensive analysis of consumer attitudes and their buying preferences for cards

Competitive landscape of Kenya's cards and payments market

Summary

Kenya is the testing ground for a revolution that could help extend financial inclusion to some of the poorest and most remote places in the world. Its m-payments channel is considered to be in the same league as Korea and Japan. Over KES318 billion (US$3.9 billion) worth of m-payments were made in 2011, equivalent to 12% of the countrys GDP. With plans to form a currency bloc between Uganda, Tanzania, Burundi and Rwanda by 2012, Kenya could be the launch pad for a boom in electronic payments across east Africa. As mobile phone use rises, banks and governments in economies with less-developed payment infrastructures may be able to bypass investment in areas such as bank branches and ATMs. Instead, they can concentrate on tailoring their systems to benefit from the ever-increasing popularity of mobile phones as payment devices. Mobile is not the only part of the Kenyan payments system which is undergoing a period of growth; debit is also becoming an essential transaction platform. Despite the popularity of m-payments, debit remains the most popular payment option in terms of transaction volume.

Scope

This report provides a comprehensive analysis of Kenya's cards and payments market

It provides current values for Kenya's cards and payments market for 2012 and forecast figures for 2017

It details the different macroeconomic, infrastructural, consumer and business drivers affecting Kenya's cards and payments industry

It outlines the current regulatory framework in the industry

It details the marketing strategies used by various bankers and other institutions.

It profiles the major banks in Kenya's cards and payments market

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to Kenya's cards and payments market and each market within it

Debit cards recorded a remarkable CAGR growth of 56.52% during the review period (2008-2012)

The nation’s credit card category is relatively limited. Central Bank of Kenya (CBK) figures show there were 137,000 credit cards in circulation in total in 2012. Credit card spending registered a CAGR of 26.46% during the review period

Over KES318 billion (US$3.9 billion) worth of m-payments were made in 2011, equivalent to 12% of the country’s GDP. With plans to form a currency bloc between Uganda, Tanzania, Burundi and Rwanda by 2012, Kenya could be the launch pad for a boom in electronic payments across east Africa

The volume of internet users more than doubled in 2012, from 3 million in 2011 to 7.5 million in 2012. Government investment in fiber-optic cables is expected to increase the number of users, which will have a positive impact on internet banking

6 Market Size and Growth Potential of Payment Card Industry6.1 Market Share Analysis by Type of Card6.2 Total Market Size and Forecast of Card Industry6.2.1 By volume of cards6.2.2 By value of transaction6.2.3 By volume of transaction6.3 Debit Card Category Size and Forecast6.3.1 By volume of cards6.3.2 By value of transaction6.4 Credit Card Market Size and Forecast6.4.1 By volume of cards6.4.2 By value of transactions6.4.3 By volume of transactions6.5 Prepaid Card Market Size and Forecast6.5.1 By volume of cards6.5.2 By value of transactions6.6 Charge Card Market Size and Forecast6.6.1 By volume of cards6.6.2 By value of transactions

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