The contents of the email marketing messages can keep your readers focused if they are written and presented well. Since readers like to scan through emails instead of reading them entirely, they understand more when less is explained. So the content should be convincing and well written without any grammatical or spelling mistakes to gain the trust of the potential shoppers.
Be consistent throughout your email message. In other words, mention only a couple key issues surrounding the site page you are leading people to click on. Don’t cloud the email body with other sites, products and services.

Keep the flow steady and tight, well focused.
Use good navigation on the website and test it BEFORE you send your email. Make sure you can click on the link. And make sure whatever you ask people to do there – be it sign up for an eZine, a report or purchase a new eBook or package – that this process can be done as directed.
6 Tips For Writing Emails For Your audience
1.

Subjects given to the emails should impress & invite
2. Focus on keywords to get the attention of your readers.
3. Bulleted or numbered lists make the subject easier to understand.
4, Use plain layman language to present your ideas. Use less words, smaller words and words which that are simple to comprehend.
5. Avoid using puns or metaphors. They tend to leave the reader confused.
6.

Try to grab your readers with the conclusion, then sum up at the end.
By giving your readers a well prepared targeted Email message you are writing for them see how they will reward you in return.