Stop Breast Cancer For Life Campaign

Lifetime awareness

Celebrities and notables from the worlds of film, television, music and sports all share their very personal connections to breast cancer and lend their talents to the network's largest ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.

Lifetime
Television's 13th annual Stop Breast Cancer for Life campaign gives new meaning to the word ("bra" -- slang for "friend") when celebrities and notables from the worlds of film,
television, music and sports -- ranging from Fran Drescher, Daisy Fuentes, Whoopi Goldberg, Patti LaBelle, Ricki Lake, Reba McEntire, Mya, Holly Robinson Peete to a William Morris Agency executive
and an ABC News Executive Producer to NFL stars Ronde Barber and Jake Delhomme -- all shared their very personal connections to breast cancer and lent their talents to the network's largest
ever, multi-platform public awareness and advocacy campaign running throughout National Breast Cancer Awareness Month in October.

The song is featured in various on-air and online elements of the campaign, including its programming centerpiece, the specially-themed Lifetime Original Movie "Matters of Life & Dating," which
premiered in October 2007.

The movie stars Ricki Lake as a single woman living with breast cancer who relies on help from her friends, including co-star Holly Robinson Peete, who returns to the dating scene following her
mastectomy.