Special offer for your SOUL

And here I’m in the supermarket in front of 1000 choices and 100 special offers.

We are consuming and we are consumed. My closest supermarket offers me to sign up for a loyalty card, which is apparently helps me to save some cents and helps me to live life happier (ever after).

I wonder…

I’m flying to Europe with the flyby points, buying a fuel for my car with this card, get a “cheap” insurance for my house via same plastic thing, the points linked to my credit card and besides of it this card can register everything what I just bought.

I think, I’m getting slightly transparent. People start to see through me, not just people – robots can do it too. They are at this particular moment calculating my profile and creating a “unique offer for me” (which they will send it to me directly on my Facebook page). Am I already a number or just an air molecule? And this all for a $50 saving a year. I guess, I’m selling my soul cheap…. Am I?