Posted!

Join the Conversation

Comments

Welcome to our new and improved comments, which are for subscribers only.
This is a test to see whether we can improve the experience for you.
You do not need a Facebook profile to participate.

You will need to register before adding a comment.
Typed comments will be lost if you are not logged in.

Please be polite.
It's OK to disagree with someone's ideas, but personal attacks, insults, threats, hate speech, advocating violence and other violations can result in a ban.
If you see comments in violation of our community guidelines, please report them.

KLAQ show expanding to three West Texas markets

Longtime KLAQ radio host Buzz Adams' morning show has expanded into three new markets, according to a release by Townsquare Media, owners of the radio station.

"The Buzz Adams Radio Network" will expand the "Buzz Adams Morning Show" to Townsquare rock stations in Abilene (KEYJ), Midland-Odessa (KBAT) and San Angelo (KNRX), which got underway this week. Adams has hosted the top-rated show for more than 20 years. He and his team of on-air personalities that join him on the show each day are known for for their "bar stool" humor and funny examinations of pop culture, news and other topics, making the show a staple of many El Pasoans' morning routine.

The expansion into other markets is something Adams and station general manager Brad Dubow have been trying to accomplish for some time.

"It's been a long time in the works," Adams said. "We tried it briefly in the '90s, but the technology at the time (made it difficult). This time, we think we've got the right elements."

Adams said El Paso listeners shouldn't notice much of a change, even as the program tries to cater to an audience outside the area. The biggest difference, he said, will be that the show now starts at 5 a.m. to accommodate the Central Time Zone, giving listeners an extra hour of laughs. In addition, the show will continue to provide El Paso traffic and other information during hourly segments, and the show will go off the air in other markets at 9 a.m. but continue until 10 a.m. in El Paso, allowing the show to still keep its local flare.

"Its an opportunity to take something born and bred here and see if it can work in the larger world," Dubow said. "I believe it could and our company does, as well."

Adams said he believes that his show will translate easily to listeners in West Texas and give markets that may not be able to bring in a talented radio host for a local show or afford to air a nationally syndicated show "a good morning show that has a Texas flavor."

Adams said he is happy to be able give the new markets a taste of El Paso, and that the reaction from callers so far has been largely positive.

"When I first started in El Paso, some people hated me," Adams said. "And back then, you had to actually write a letter, you couldn't just send an email, so you had to really hate something to take the time to write it down. I think it will take some time to catch on, but, eventually I think it will."

Dave Acosta may be reached at 546-6138; dacosta@elpasotimes.com; @AcostaDavidA.