CINCINNATI--(BUSINESS WIRE)--Procter & Gamble announced today the launch of new Prilosec OTC Wildberry, the first flavor-coated 24-hour pill for the treatment of frequent heartburn. New Prilosec OTC Wildberry offers the same frequent heartburn relief as the #1 Doctor Recommended† original Prilosec OTC, now with a special coating that gives you a burst of wildberry flavor.