Artel rebrands, announces strategic partnership

Artel has launched a brand refresh that will feature a new website, visual identity and brand positioning.

This brand refresh is meant to communicate the company’s commitment to deliver secure, reliable network and IT solutions to the federal government.

“The essence of our brand refresh is captured in our logo and tagline,” said Ted Hengst, president and CEO. “The connecting circles of our logo represent collaboration and the strength in our partnerships, while the tagline―Connect with Confidence―represents the reliability and security of Artel’s connections and overall offerings. We retained the Artel name to leverage its established attributes in delivering quality, affordability and responsive customer service.”

In addition to the brand refresh launch, the company has announced a strategic partnership with AIS Engineering.

AIS Engineering Inc. is a woman-owned small business and an approved Future COMSATCOM Services Acquisition and Custom Satellite Solutions Small Business contract holder.

The company provides primary and back-up network operations center capabilities, engineering talent and reseller relationships on iDirect equipment and services, Artel said in a release.

About the Author

Mark Hoover is a senior staff writer with Washington Technology. You can contact him at mhoover@washingtontechnology.com, or connect with him on Twitter at @mhooverWT.

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