eNewsletters

There’s been a rumor flying around for years –we’ll blame Hollywood– that “if you build it; they will come.” By that token as soon as you’ve built a website, people should flock to it, right? Not exactly. (See also: dotcom bubble burst circa 1998). It is true that no one can come to your business if you haven’t built it, but they also can’t come if they can’t find the door to get IN.