We KNOW that marketers will eventually give us all of the details on their products if they want to sell them, so why should we care to solve silly puzzles in order to learn trivial product details? Seriously: why?

Don’t you worry your 8-bit head over it, dude. You’re already at the end of the Consumer Spectrum the viral marketers are pushing people towards. You’re not necessarily being marketed to, if recent efforts can be construed as “typical,” but you can still enjoy a free game. You can still ignore it. For free!

Anecdotal: I played Halo: Combat Evolved and liked it a lot. I was planning on purchasing Halo 2, but it wasn’t until I participated in several puzzle relay situations with the Unfiction community during ilovebees that I seriously considered purchasing an XBoxLive subscription – which is incidentally about to renew itself sometime next week, for another year.

Also: Our Colony? Not an ARG. Origen? Not an ARG. That’s been pointed up in the article’s comment section anyhow, and with some vehement eloquence by ARG fans.