Chitika examined traffic coming into its advertising network from Google and broke it down y Google results placement. The first position drove 34.35% of all traffic in the sample, nearly as much as slots 2 through 5 provided combined and more than positions 5 through 20 combined.

“Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”

Another very interesting finding from the research is the impact of moving from page two to page one. For example, moving fromt he 11th position to the 10th results in a 143% increase in traffic. The base number of course is very low as the jump is from 1.11% to 2.71% of traffic but it's certainly shows how meaningful it is to move up the SERPs towards that desired position of number one.

Editors Note: Chitika's Research Director Daniel Ruby has written an article for Website Magazine's July issue on Technographic Segmentation. If you're not yet one of our monthly subscribers, sign up today and don't miss this insightful article.