Live video streaming not as preferred as VOD

A study by Market Strategies International reveals that only 11% of all streamers pay for live-streaming TV platforms. This indicates that consumers seem more comfortable to opt for video-on-demand (VOD) streaming, but not so much for live video-streaming platforms.

Research shows that except sports and news, live content is currently not in very high demand. Although there are big names in the live streaming space such as DirecTV Now, Sling TV, YouTube TV, and Hulu with Live TV, they lag behind top Video-on-Demand (VOD) streaming services such as Netflix, Amazon Instant Video, Hulu/Hulu Plus, HBO Now and YouTube Red.