To empower the creative community with proper industry knowledge, support and guidance to help spur our creative economy

Rekanegara

The overall creative sector is still poorly understood and its potential is not easily quantifiable. The correlation between design, brand and business is very loose, more than often detached – Still a narrow perspective. Many creative professionals struggle to come to terms with the recognition and appreciation in regards to the value of their creations.

Many are hanging in the balance with no direct related body support outside films, multi-media, animation & digital content discipline. Majority is in the support services and in dire need of a champion.

OUR VISION

To position Malaysia’s talent within the region’s design economy in global competitiveness for creativity and innovation that will help spur our creative economy.

OUR ROLE

To empower designers through facilitating the process of their biz development with proper industry knowledge, support and guidance.