Corporate HospitalityA Winning Formula for Marketing Success

A full complement of marketing tools are available at all Mazda Raceway Laguna Seca events for companies looking to pull ahead of the competition. Fully integrated exposure components and custom tailored sponsorship packages can be designed to maximize corporate exposure and drive sales.

Track Exposure Opportunities

Mazda Raceway Laguna Seca can deliver your corporate message with a variety of cost effective and efficient promotional vehicles. Select any or all of the following opportunities to create an indispensable mark with both associates and consumers.

World-class racing, world-class marketing opportunities

Mazda Raceway Laguna Seca, a world-class racing facility located in one of the world’s most desirable destinations, provides a unique marketing platform for your business.

Our location makes us part of the nation’s fifth largest ADI which includes the San Jose and San Francisco metro areas, providing an excellent opportunity for major consumer and corporate customer promotions.

The events at Mazda Raceway Laguna Seca attract hundreds of thousands of spectators every year, thus offering direct exposure to a large and loyal audience.

The prestigious venue provides opportunities for consumers to explore and experience the products and services that may be purely a name in other forms of advertising. Brand loyalty is well known among racing fans and with the variety of events and demographics, your target market is certain to be in attendance.

Visibility of products and services can be achieved year around and at each event through various branding and on-site representation (e.g. track signage). Such visibility allows you to impact even customers not attending, as major events are televised on the SPEED Channel and other international networks.

Both the venue and activities are a prime setting for the entertainment of clients, guests and employees through corporate hospitality.

Marketing opportunities for small or large companies are diverse and may be tailored to fit both budget and marketing goals. Packages can be created to enhance product visibility, branding, team building and the overall objective of increasing the bottom line, all while being entertained by one of the most exciting sports in the world.

A feeling that is a world apart while being in the middle of the action, barbecue island is the track’s answer to fun and freedom at the races. Surrounded by Laguna Seca’s picturesque lake, the island features a custom-built barbecue facility, shaded trellis, picnic tables and an unmatched level of privacy amidst the race weekend’s excitement.

Watching the on-track action is easy thanks to Barbecue Island’s location – a quick walk from Turns 2, 3, 4, and 5. Let us help customize any island program with tenting, private grandstands, catering, beverage service, and much more.

Watching MotoGP riders scream by taking the right-hander at full lean or holding your breath as a car takes the lead on an inside pass around the turn and then enjoying a delectable lunch buffet…..these are the exciting moments you and your guests can take part in at the Turn 4 Paddock Suites. Centrally located in the paddock these 20′ x 15′ open-air private areas are elevated and canopied.

If views are a must, then the Turn 4 Chalets are the place to be. This area offers a panoramic view of the racing action from turn 2 to turn 5. The chalets are conveniently located, within easy access of the paddock and Yamaha Marketplace and can accommodate groups from 75-200.

There is no group too big for Mazda Raceway Laguna Seca and the Turn 5 Chalets. This area can accommodate corporate hospitality compounds from 125 to well over a 1,000 guests. Here groups have endless possibilities to develop a truly unique and private hospitality experience while still enjoying the trademark service that has made Mazda Raceway Laguna Seca so famous. Each chalet includes a fenced compound and canopy with tables and chairs.

Welcome to one of Mazda Raceway Laguna Seca’s most unique entertainment options. The Turn 10 Chalet is designed for large groups of 150 or more. This one-of-a-kind chalet provides guests with a direct and private view of one of the track’s most exciting sections, from Turn 9 to Turn 11, and is only a very short walk from the paddock. Looking in any direction, it is easy to realize that the Turn 10 Chalet is positioned above the hustle and bustle of the rest of the track and offers a distinctive motorsport experience for your guests.