PR & Marketing Consultancy

One bad decision and you’ve got a PR disaster

A story that’s caught my attention this week has been about a former pub in Maidstone that’s now a restaurant.

And my word are they in the midst of a PR disaster! They’ve been taken over and rebranded from a pub to a restaurant with new rules. No drinkers. Just diners. But after that went down like a lead balloon, they did a U-turn.

Your PR is like a journey – if it’s mapped out, you’ll get where you want to be

We’re a few weeks into the new tax year and I don’t know about you, but I use it as a chance to make a few changes, plan and look ahead.

There are so many PR and marketing opportunities out there that it can be very hard to decide what to do, when to do it and how much to spend. My golden rule of PR & Marketing is to have a plan and my top rule after that is to choose an order in which to carry out your PR. Scattergun approaches don’t work and neither does a blitz job – doing it all in one go. This will not only take you ages, but you won’t know what’s working. There’s an element of trial and error to PR and marketing but if you have the right branding and messages to start with, then you’ve got a good foundation. It’s best to start with a campaign – so that your messaging is simple and concentrated.

Are you using your LinkedIn to build your business?

Belated Happy Easter! I hope you all had a nice time, had a few days off and got to relax!

Throughout the last two months, I’ve been asked several times to help with people’s LinkedIn profiles. And I’m glad they came to me for help because they now have great profiles that are clear, concise and consistent with their other online channels and information.