Canada’s Parlay Entertainment has signed a two-year deal with show organisers Bullet Business to become a platinum sponsor of the annual Online Bingo Summit.

Bullet stated that the virtual bingo software supplier would now play a key role in the two-day event, which brings together leading operators and suppliers for discussions on the future of the game online.

“Online bingo is the fastest growing sector in iGaming and continues to expand at an impressive pace,” said Steve Cook, European Managing Director for Parlay Entertainment.

“The Bingo Summit has become a must-attend event where the whole industry gathers to discuss the many new and exciting opportunities ahead. New market and media channels are emerging across Europe and this year bingo is set to fulfil its mass market potential both online and on television.”

This year's conference is scheduled to take place June 17 to 18 at London's Royal Garden Kensington Hotel and Parlay will also showcase its new online bingo software, Parlay 5: Bingo Without Borders. The new software allows operators servicing players across multiple markets to increase liquidity by aggregating players into a central game.

Players will be able to choose the language and currency of their account and see their wagers, wins and balances in their chosen currency even if the game uses a different currency. The firm stated that qualified attendees who have pre-registered would receive a demonstration of the new product at the event.

“This marks the third year that Parlay has stepped up to support the Online Bingo Summit and we are thankful they continue to demonstrate their leadership and commitment to the business of online bingo,” said Ravi Virpal, Business Director for Bullet Business.

“We're also pleased that Parlay has chosen our event as the location to debut its new generation of bingo software, Parlay 5.”