Oncology Commercialization

Oncologists are under pressure and for some, the strain of day-to-day practice has become overwhelming. Not only do they have too much to do in too little time, but many of these clinicians also face financial pressures brought on by higher practice costs and a shifting reimbursement landscape. In addition, patients are increasingly unable to afford the care they need. This problem transcends therapy costs to also include insurer cost-shifting, payer blocks, prior authorizations, and increasing copays. Despite the challenges they face — or perhaps in response to them — oncologists are seeking assistance from the industry.

Most oncologists are able to set aside their discontent regarding the high list prices of drugs and are seeking support in several areas:

Assistance to help patients gain access and afford life-saving medicines: to all involved, it is critical that patients get the medications they need and are able to stay on therapy