Pagine

09/01/13

See Me Don’t Just Look at Me

FAIR LUXURY JEWELRY BRAND TO THE BENEFIT OF
VICTIMS OF DOMESTIC VIOLENCE

SeeMe was born of the conviction that it was time for luxury
goods to be both sustainable and beautiful. It is the result of
11 years’ work in Turkey.

SeeMe has a golden heart for women. Our heart necklace is the
central piece of our collection. It is hand-made by women of the slums
of Ankara, mostly victims of domestic violence. Our 2012 campaign
wishes to correct the misconception that domestic violence does not
appear in higher social strata and among well-educated people.

Domestic violence is a chain. Our heart wishes to break this chain and
replace it with one of love. Each heart is unique, just like yours. Wear our
heart, add a link of love to break the chain of violence

SeeMe has a golden heart and money is not enough to buy it. Without middlemen
we are building a love chain to break the chain of violence. Real luxury
is to become a link in the chain, true exclusivity is to have the privilege to
prologue it.

SeeMe has recently been fair trade certified by the World Fair Trade
Organisation;

Franca Sozzani advocated for the necessity of luxury to
become ethical on her two blog posts of 12 and 13 November naming
Caterina Occhio, SeeMe funder on Vogue.it

Caterina Occhio is the funder of SeeMe. She is a development aid
manager with over 15 years experience. Since 2002, she specialized in
socio-economic integration of women in muslim countries. She worked
extensively for the European Commission and the Dutch Ministry of
Foreign Affairs (MinBuZa).