FORA.tv Speaker - Heather Arnold

Biography

Heather is the Managing Director of Public Sector at Streetsense and specializes in retail market analysis, incentive planning, and merchandising mix strategies for downtown environments. Heather leads a multi-disciplinary team on the Vibrant Streets™ project, an initiative that provides neighborhoods the tools and framework necessary to create vibrant retail communities, regardless of population, ethnic composition, location, income, or budget. This initiative stemmed from Heather’s brainchild, The Vibrant Streets™ Toolkit, which has been implemented in several cities and numerous neighborhoods, namely Washington, DC and 11 of the neighborhoods therein. The toolkit can be used by retailers, businesses, merchants’ associations, government agencies, neighborhoods, and community groups to make incremental, measured improvements in their commercial districts to attract shops and restaurants.