How many times have you heard that finances are dull and boring and no one wants to read about them? Wrong. It doesn't have to be that way. Here's how to create engaging content surrounding the financial industry.

Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.

Want to stay on top of the latest search trends?

If you're working hard on cleaning up a site that's been hit by Google Penguin, don't despair! While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.

Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place.

How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.

If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and ask for examples before initiating an engagement.

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals.