The Jets are already one of the league’s most high-profile teams thanks, in part, to the publicity garnered from doing “Hard Knocks” in 2010. Some 4.5 million viewers tuned in each week to follow the behind-the-scenes drama during the Jets’ preseason. That was the show’s highest viewership since 2002, and the Jets walked away with three Emmys.

The show gave the Jets added buzz, as then-second year coach Rex Ryan shocked some viewers — and drew scores of laughs — with his penchant for four-letter words and team-wide snack breaks. The season was also memorable because of star cornerback Darrelle Revis’s holdout situation (which could possibly play out again this summer).

Undoubtedly, the Jets were interested in having the spotlight again — especially following the New York Giants’ attention-grabbing Super Bowl win. The team is never shy about generating headlines and would have been an enormous draw after trading for Tebow, the wildly popular and polarizing quarterback.

Owner Woody Johnson acknowledged last month that the Jets had taken part in informal discussions with HBO about doing the show. “It’s something we would take a look at,” he said at the time.

But his comments were at odds with ones made by Ryan and general manager Mike Tannenbaum, who had previously suggested they were ready to move on from the TV series.

The timing is less than ideal for the Jets, too. Unlike in 2010, when the team was coming off an appearance in the AFC Championship game, this year’s club is trying to rebound from a season that included nasty locker-room infighting and an 8-8 record.