In this day and age of social media, it’s getting harder and harder for airlines to get away with bad behavior. Lose someone’s luggage? You’ll hear about it within minutes of them landing. Serve a bad meal? Expect that to go viral on Instagram. If your customer service isn’t spot-on, you’ll be sure to hear about it.

But one airline has consistently refused to bow to customer requests. Ryanair is known for the kind of service that elicits complaints. In fact there are entire websites dedicated to documenting how much people are frustrated with what happens aboard Ryanair planes. But despite complaints, Ryanair has managed to find its way to the top of Europe’s airlines. Those baggage fees may seem ridiculous, but the airline is profitable for a reason.

Now with the European economy going downhill however, CEO Michael O’Leary knows that the airline can’t risk to lose passengers, and he is working on making the airline, well, nicer.The man known for proposals like onboard pay toilets (you’re only flying for two hours, you should be able to hold it) is now suggesting that his airline has to transform its brand; just offering crazy low fares isn’t enough.

On the heels of last month’s news that the airline forced a man to pay nearly $260 when he had to change his flight from Dublin to Birmingham because his entire family had died in a fire, Ryanair is now turning on the charm. According to The New York Times, that includes reducing oversized baggage and boarding card reissue fees as well as allowing a small carry-on no larger than 35 x 20 x 20 centimeters to be carried aboard flights from Dec. 1 onwards. Oh, and there will be “quiet” flights, meaning that people flying before 8 a.m. and after 9 p.m. will avoid the loud in-flight announcements.

It’s all in the hopes that people keep choosing Ryanair wherever they fly in Europe.
“As some of these policy changes will require website changes and handling staff retraining, we will be rolling them out over the next few months as we strive to further improve Europe’s number one customer service airline,” customer service director Caroline Green said.

Will it work? Only the travel social media sphere will be able to tell us.