Tens of thousands of video game industry insiders are getting their first taste of new games at the Electronic Entertainment Expo, or "E3".

(NBC News) Tens of thousands of video game industry insiders are getting their first taste of new games at the Electronic Entertainment Expo, or “E3”.

Virtual reality is once again front and center at the ongoing trade show currently taking place in Los Angeles.

Game developers know content is king. The absence of it hurt 3D television, but that appears less of a problem for VR, where developers have a blast making games.

“When you’re actually immersed in a game in a universe you helped create, it’s pretty much indescribable,” says Steven Hopper of ZEN Studios.

In the realm of consoles, Sony PlayStation still leads the pack, but Xbox is rolling out one this holiday season and another, Project Scorpio in 2017, that will be compatible with everything you already have.

“What’s great with all these devices is that all your Xbox One games, no matter what Xbox you have, will work whether you have an Xbox One, Xbox OneS, or Project Scorpio,” says Microsoft’s Letty Cherry.