The Advertising Concept Book: Think Now, Design Later

ISBN
9780500516232

Edition
2nd edition

Publication Date
1 Jan 2012

Publisher
Thames & Hudson Ltd

Author(s)
Pete Barry

Overview

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. "Invaluable". ("Creative Review"). "Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job." (Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College.).