Your customers are social! Master social media commerce techniques to build your business

Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. For your message to resound with customers, you must take advantage of their social network channels and interact with them online. Lucky for you, this book shows you how!

Social studies — understand social media, social business, and social commerce

Build your plan — develop a social action plan for your business and create an employee policy

Revamp your website — include substantive information about your product or service, be mobile-friendly, and make contact easy