Building the analytical bridge connecting Millennials to omnichannel retailers

If MTV, Amazon and online dating have always been present in your life, face it. You’re a Millennial: that magical, trendsetting demographic retailers covet. Brittany Bullard’s new book, Style & Statistics: The Art of Retail Analytics, zeros in on the points where Millennials and retailing intersect: omnichannel retailing. Along the way, she helps readers, regardless of tech savvy, grasp how data and analytics fuel success in this complex environment.

“As a retailer and a millennial, I want to shine a sustained spotlight on how retailers thrive by analyzing data generated in our contemporary omnichannel world,” said Bullard, a Retail Solutions and Analytical Consultant at SAS. “Using analytics strategically solves so many problems – from the shelf through the supply chain. Style & Statistics offers everyone, even non-IT professionals, a better understanding of how analytics can help them.”

SAS will give away a limited number of copies of Style & Statistics during NRF17. To register for a copy, stop by the SAS booth – NRF17 Booth #2842 – where you also can test pilot SAS’ analytics virtual reality experience.

SAS’ powerful analytics and extensive industry experience empower retailers to anticipate customer desires and advance business objectives. SAS’ portfolio of retail and customer intelligence software is available through several different investment, deployment and growth options. Follow SAS on Twitter at @SASSoftware and @SASRetail. Follow NRF 2017 news at #nrf17.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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SAS' Brittany Bullard is the author of Style & Statistics: The Art of Retail Analytics.