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Harris Unveils New Research on Mobile Advertisements

ROCHESTER, NY -- Market research company Harris Interactive announced the results of its recent research into consumer acceptance of mobile phone advertisements.

Although historically U.S. mobile phone users have been reticent to receiving mobile phone advertisements, a surprising 35% of adult users said they were willing to accept incentive-based ads.

Of those adults, 78% said the best incentive would be cash, followed by 63% who would prefer free airtime minutes, free entertainment downloads - 40% and discount coupons - 40%. Most would prefer to receive such ads in text format.