Green Marketing – The context for change

Description:
The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leadin researchers and reflecting on learnings from her corporate clients and other pioneers–including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart–Ottmanprovides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy.

Description:
Ethical Marketing and The New Consumer explores and explains the various types of consumers and mindsets and presents techniques and channels to the ethical consumer market. The author identifies 50 ethical values that matter to consumers and uses case studies to show how great brands are winning over ethical consumers–or losing them.

Publication date: 12 October 2009

Green Marketing’s Potential

Description:
Stitched Up delves into the alluring world of fashion to reveal what is behind the clothes we wear. The book explores consumerism, class and advertising to reveal the interests which benefit from exploitation. Tansy E. Hoskins dissects fashion’s vampiric relationship with the planet and with our bodies to uncover what makes it so damaging.

Description:
In elegiac prose, Jeremy Seabrook dwells upon the disproportionate sacrifices demanded by the manufacture of such throwaway items as baseball caps. He shows us how Bengal and Lancashire offer mirror images of impoverishment and affluence.

Description:
Goodvertising showcases outstanding creative work from over 120 campaigns from around the world that communicate that the client is being actively being and doing good. Each campaign is from a leading agency working in the full spectrum of media channels for an international array of clients including Unilever, Coca-Cola, Ben & Jerrys, Nike, Tropicana, Volkswagen, Fiat, Levis, Toyota, Honda, Sainsburys, Microsoft and IKEA, and charities including Greenpeace, Amnesty International, PETA and WWF. For any advertising or branding professional, this timely and much-needed book will provide inspiration and insights into how being good doesn’t lead to dull advertising.

Description:
The Green Marketing Manifesto provides a road map on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that offers a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing.

Description:
“Green Marketing Management” helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, this book reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

Publication date: 18 August 2010

Making your brand an epicentre of change

Description:
Based on almost ten years of empirical research involving 50,000 companies, Jim Stegnel, former director of marketing at Procter & Gamble, shows how the world’s 50 best businesses have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action’s framework, to show us how by embracing what he describes as ‘brand ideals’, the world’s best businesses can achieve incredible growth and drastically improve their performance.

Description:
Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes.

Description:
The concept of Corporate Social Responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world.

Publication date: 9 February 2014

Marketing’s Responsibility – Greenwash

Description:
In “The Greenwash Effect”, Guy Pearse looks behind the corporate façade in the tradition of “Fast Food Nation” and “No Logo” –and what he finds will startle you. “The Greenwash Effect” is an entertaining and practical book that helps consumers to pick the truly green businesses from greenwashers and to demand a higher environmental standard from all.

Publication date: 5 August 2014

Green Marketing – Reinvention

Description:
“Ecological Intelligence” shows you: Why a T-shirt that claims it is ‘100% organic cotton’ may be in fact no such thing; Why it’s good to buy tulips from Kenya and wine from France; and, That even the type of shampoo you use could affect the future of the planet. Knowledge is power. By discovering how to tune your eco intelligence, Daniel Goleman shows, you can make better decisions, and a better world.

Description:
In this brilliant and original book, James Wallman explains and analyses why “Stuffocation” is the most messing problem of our time – and then goes in search of a solution. Through fascinating characters and brilliantly told stories, Wallman introduces the innovators whose lifestyles provide clues to how we will all be living tomorrow, and makes some of the world’s most counterintuitive, radical, and world-changing ideas feel inspiring – and possible for us all.

Description:
In this book, green business guru John Grant shows how we, when we join forces through co-operative initiatives, can really make changes and work towards a better future. John uses cases and examples from around the world, from social networks to social ventures, Carrot Mobbing to the Carbon Disclosure Project, to show how a move to greater co-operation via what he calls Co-Operative Networks, can be a way forwards for all of us to increase the common well-being. Arguing that a climate for change can be created by engaging rather than alienating people, John also demonstrates ways of ‘relocating dreams’ to allow us to reassess our desires and priorities.

Description:
This new and important book shows how technological advances are driving forms of ‘collaborative consumption’ which will change forever the ways in which interact both with businesses and each other.

Description:
This profound and accessible book details how science is studying nature’s best ideas to solve our toughest 21st century problems. Biomimicry is innovation inspired by nature – taking advantage of evolution’s 3.8 billion years of R&D since the first bacteria.

Description:
Janis Birkeland presents the innovative new paradigm of ‘Positive Development’ in which the built environment provides greater life quality, health, amenity and safety for all without sacrificing resources or money. With a different form of design, development itself can become a ‘sustainability solution’. A cornerstone of this new paradigm is the eco-retrofitting of the vast urban fabric we already inhabit. The author presents a revolutionary new tool called SmartMode to achieve this end. This book challenges everyone working in or studying the areas of sustainable development, planning, architecture or the built environment to rethink their current ideas and practices.

Description:
‘Reduce, reuse and recycle’ urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, this approach only perpetuates the one-way, ‘cradle to grave’ manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new – continually circulating as pure and viable materials within a ‘cradle to cradle’ model.

Description:
The World Guide to CSR is the first book to provide comparable national profiles that describe the evolution and practice of Corporate Social Responsibility (CSR) for 58 countries and 5 global regions. Each regional and national profiles includes key information about the relevant CSR history, country-specific issues, trends, research and leading organisations. The purpose of the book is to give CSR professionals (including managers, consultants, academics, and NGOs focusing on the social, environmental and ethical responsibilities of business) a quick reference guide to CSR in different regional and national contexts.

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