Eleven was founded by well known race announcer and promoter Richard Fries. Fries' team at DealerCamp will include Sean Condon and Patrick Goguen.

“We want the 2013 Raleigh Midsummer Nights Cyclo-cross Race at DealerCamp to serve as THE season-opener for American cyclocross,” said Fries. “With DealerCamp’s trade component established we believe this event should showcase many brand’s top riders, their teams, and their new equipment for the upcoming season.”

In addition to the competition, Fries will outline plans to have top athletes teach retailers and manufacturers the nuance of marketing and selling cyclocross equipment.

“There is a palpable buzz about cyclocross since the world championships were held in Louisville, but much of the bike industry – from manufacturers to retailers – lacks expertise in this sector. In a growing number of regions cyclocross has become crucial to the bike business. Shops that invest in cyclocross have been able to bridge that sales gap between the back-to-school season and the holidays.”

In addition to the elite races, organizers will offer a number of amateur categories. Current plans also include a series of clinics taught by superstars of the sport to be held during DealerCamp’s inaugural Consumer Day, Saturday, July 27. All registered racers will receive free entry to those clinics.