The Share the Road Cycling Coalition, Ontario's cycling advocacy and policy organization, along with its partners, the City of Toronto, the Canadian Automobile Association and Top Drawer Creative will launch a comprehensive awareness and education campaign in the Metro Hall Rotunda on September 19th.

In response to the 2012 Ontario Corner's Review on Cycling Deaths which called for the development of education and awareness campaigns for cyclists, motorists and truck drivers, the Share the Road Cycling Coalition has spearheaded the creation of an education and awareness campaign to educate cyclists and truck drivers on road safety and sharing the road.

The campaign will educate cyclists on key issues such as staying out of a trucker's blind spot and how simple things, like riding next to a truck at an intersection, means that the driver cannot see them. For drivers the campaign is a reminder of the importance of sharing the road and is also a reminder to be aware and vigilant particularly when it comes to vulnerable road users - cyclists and pedestrians.

The components of the campaign, aimed at combatting such knowledge gaps, will be unveiled at the announcement. Speakers will address the components of the campaign, and speak to the genesis of the campaign as well.

About the Share the Road Cycling CoalitionThe Share the Road Cycling Coalition is a provincial cycling advocacy and policy organization launched in 2008 unite partners, stakeholders, cycling enthusiasts and stakeholders from across Ontario, to work with and on behalf of municipalities to enhance their ability to make their communities more bicycle- friendly and advocate for an enhanced provincial role. Core to the organization's mission and mandate are safety, education and awareness campaigns. The Coalition has worked since 2008 on making the case for a new Cycling Policy for Ontario and on August 30th launched that new policy, the Ontario Cycling Strategy with Transportation Minister Glen Murray.

Since its inception, the Coalition has focused on outreach work across Ontario and has built partnerships with active transportation stakeholders notably: cycling advocates, local cycling clubs, municipal advisory groups, municipal and provincial leaders and officials, law enforcement, planners, public health professionals, and funders.