How carioca66 started their logo design journey

Company name

Sharon O'Day

Overview

After 30 years as an international businesswoman (primarily in Europe, Mexico, Central and South America), it's time to create an identity for myself online.

As a new (ad)venture, I will be taking all the finance, strategic planning and 'life' expertise I've gathered and offering it as advice to people who have personal issues with money and need a 'mindset adjustment' so they can move ahead. Or pick up the pieces after job loss. Or reinvent their retirement after portfolios were wiped out by the world economic crisis.

Tell us a bit about who you are and the people you reach

While my programs and services will not be exclusively for women, women tend to have a specific set of problems I can address most credibly. So the target will be both genders, with a tilt towards women.

Target age: 40-60, so nothing cute. Demographic: fairly well educated and highly motivated. We will be identifying and dealing with some very private issues after building a level of trust, primarily through blogging and videos.

This is not one-on-one coaching, but rather a less edgy online Suze Orman.

Requirements

Design must imply:

- Strength
- Credibility
- Trust
- Approachability
- Likeability

Please note my last name (we Irish are very particular about our apostrophes): capital O, then apostrophe, then capital D

The name branding will be used on a website, twitter page, YouTube channel and all other internet-based vehicles.