Making a difference inside and outside of pubs

A family meal at the local pub tastes even better when you know it helps a good cause.

Fuller’s pubs have embraced that vision through a partnership that has helped raise more than £760,000 for charity and has significantly increased employee giving.

Once a regional brewer and now a national household name, the company launched a scheme to help its communities by donating 30p from each meal purchased from the kids’ menu to a good cause.

With the menu available in more than 90 of Fuller’s managed pubs, the programme facilitated by CAF’s corporate team has accurately reflected the company’s social responsibility goals, and will help make a lasting impact to two causes: local children’s hospice Shooting Star Chase and, more recently, Special Olympics Great Britain.

The impact of the project

CEO of Special Olympics Great Britain, Michelle Carney, said the work with Fuller’s is a “real win-win on both sides”, even though it is now less than a year into the partnership.

She added: “We are already making some large steps to furthering inclusion for people with intellectual disabilities. With the support of Fuller’s we’ve been able to offer more opportunities for athletes to share their stories to large audiences and we’ve seen a great uptake of Fuller’s staff volunteering. We look forward to generating more of these opportunities and creating lasting impact across Great Britain over the coming years.

“There are 1.5 million children and adults with intellectual disabilities in the UK and this is predicted to grow by 14% by 2021, so with the funding and support from Fuller’s we will be able to work together to help transform more lives through sport.”

Previously, Fuller’s have donated funds from the programme to Shooting Star Chase, a children’s hospice.

Alexanda Rennie, corporate relationship manager at Shooting Star Chase, said the funds raised for the charity resulted in a regular and reliable source of income for them.

She added: “This is crucial when running two children’s hospices and a hospice at home service, so we are incredibly grateful to Fuller’s, their staff and customers for their extraordinary generosity.

“Their donations mean that we can continue to make every moment count for the children and families we support.”

Partnering with CAF

Four years ago, Fuller’s approached a number of charities to pitch ideas to their team – the choice of partner came down to how much impact the company felt it could make for their chosen cause. Speaking about the partnership, a representative for Fuller’s said: “Aside from the amazing amount raised, the collaboration has really helped us engage employees internally through the CAF Give as you Earn scheme.

“So aside from the external impact, there’s been a cultural shift, for the better.”

Richard added: “We have been working with CAF for many years and have found that it suits our needs and offers a simple and effective way of managing our charitable funds.”

The initiative with CAF has really helped raise awareness for each cause we have decided to donate to. The amount raised shows how many people must have seen the information on the charity at the point of purchase, so it is clearly appealing to people.

Richard Fuller, Director of Corporate AffairsFuller's

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