The Social Travel Revolution: How The Travel Industry Uses Twitter And Facebook [INFOGRAPHIC]

This year we’ve followed closely how airlines have been using Twitter to provide customer service and make announcements, but what about the other social platforms, such as Facebook and LinkedIn? What about other areas of the travel industry, like hotels and cruise ships?

What about Las Vegas?

This brilliant infographic from Tripl takes a detailed look at the social travel revolution.

Highlights:

72% of all social network users access their social networking sites on a daily basis while they are traveling, but it’s all about the WIFI – only 7% use mobile internet

69% of all travel companies saw traffic growth from Facebook, compared to 46% from Twitter

The top 5 airlines have over 2.5 million total Facebook fans

The king of social media within the travel industry is Southwest Airlines

Subscribe to Adweek

Featured Courses

Storytelling for Media ProfessionalsUse smart storytelling to build your brandLearn more >Digital Media Planning and BuyingBuild the foundation for successful media planning in a constantly evolving marketLearn more >Develop a Freelance Writing CareerBuild a thriving career as a freelancerLearn more >Digital Editorial ProductionMaster content management systems and the user experienceLearn more >See more Courses >