Different By Design was founded in 2004 by Greg Lanesey and Matt Radecki. Their goal is to produce interesting and entertaining films and provide high definition production and post productions services to their clients.

Since its inception, Different By Design has produced nine feature length films that have played at such festivals as Sundance, SXSW, Tribeca, AFI Los Angeles, Hot Docs, Silverdocs, Los Angeles Film Festival and the Seattle Film Festival. The films have played in theaters, on HBO, Showtime, PBS and are available on home video. DXD has also provided HD services on countless feature films, documentaries, TV shows and music videos.