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News time 29 aug-3 sep,2010

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NEWS TIME<br /> 29 AUGUST- 4 SEPTEMBER,2010<br />

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Rasnato enter health drinks segment<br /><ul><li>Rasna announced launch of a glucose-based powder product branded as 'Rasna Glucose Plus., while it also looks to double the reach of its fast food chain 'Devil's Workshop'.

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This health drink is specially targeted at children and will provide nutrients and supplements

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Company's strategy focusing on the mass market and mainly in the rural segment, Rasna will not keep the price of the new product above Rs 10.

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Rasna joins the likes of companies such as Coca-Cola which are preparing to launch mass market products in the health segment.

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Coca-Cola India is currently working on a pilot project in Orissa in association with an NGO to launch 'Vitingo'-- a micro-nutrient rich beverage targeted at the bottom of the socio economic pyramid. </li></li></ul><li>Punjab's first Mega Food Park to come up at Fazilka<br />Punjab is among the four states, which have been termed as potential location for setting up a park by the Ministry of Food Processing Industries<br />Punjab's first mega food park,involvecapital infusion of up to Rs 150 crore, would be developed at Fazilka in Ferozepur district by a consortium led by agro unit International Fresh Farm Products<br />To be spread across 50 acres of land, the park would boast of hi-tech infrastructure meant for agro or food-processing sector along with value chain from farm to market that would help in attracting investments in food processing sector and fetch remunerative returns for farmers<br />

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Colgate Palmolive gets HC nod to merge with CC Health Care<br />Consumer goods major Colgate Palmolive has received the judicial approval to merge its wholly owned subsidiary, CC Health Care Products with itself. <br />The High Court of Judicature at Andhra Pradesh has sanctioned the scheme of amalgamation of CC Health Care Products by its order dated August 11, 2010<br />Colgate Palmolive had applied to the High Court for the amalgamation with the company from April 01, 2009, which has finally become effective from Sep 1,2010.<br />

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HUL's India operations become talent hub for overseas business<br />Faced with stagnancy in the US and Western Europe, Unilever, the world’s third-largest food and consumer-goods company, is looking at Asia, Africa, Central and Eastern Europe (AAC) as its prime growth driver. In 2009, these markets accounted for 50% of Unilever’s revenues of $39 billion. <br />Current Unilever CEO Paul Polman is encouraging other markets to replicate HUL’s strategy of having an array of brands at various price points — for example, in detergents , HUL offers Wheel, Rin, Surf and Surf Ultra. This lets consumers trade down or up, depending on their reading of the economy<br />

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Bisleri boss RameshChauhan plots new rags-to-riches story<br />Bisleri International chairman, RameshChauhan stepped in and built a partnership with rag pickers, announced attractive prices for PET garbage, commissioned collection centres, purchased about 5000 kg every month, processed it and sold it to companies like Reliance Industries.<br />His intervention birthed an entire PET recycling ecosystem that now collects about 1,200 tonnes of PET waste from Mumbai’s streets every day, according to industry estimates. Another 700 tonnes are collected from the rest of Maharashtra. <br />

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RishadPremji is Wipro's new strategy boss<br />RishadPremji, one of the heirs to AzimPremji’s nearly $17-b empire, will get a chance to prove his management mettle at the top echelons of Wipro after he was appointed chief strategy officer of India’s third-biggest software services exporter. <br />33-year-old Rishad, widely perceived as MrPremji’s successor at Wipro, will chart future strategy, identify new business areas and help draw up a vision plan.<br />He will report to the joint CEOs, Suresh Vaswani and GirishParanjpe. <br />