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>Today’s New Band – [INSERT CREDITS]

>If you need any proof that the music business is as box-of-frogs, bat-shit, [insert 'zany' euphemism here] crazy as ever, just look at the case of Franz Ferdinand. A few years ago, they were all over the music press like a bad suit. Their first album sold squillions, driven by the neat, catchy singles that kept dropping off it. They could do no wrong.

Except, of course, in Rock Music World, they could. Well, not them exactly. In fact, not really them at all. They made the numbskull mistake of releasing another good album of cleverer, catchier songs. But Rock Music World kept up its relentless, spinning pace, desperately hoovering up the new, the young and the easily fooled, and Franz Ferdinand became one of those bands.

You know, those ones. The ones that you know are bright, sharp, exciting and big – except you’re not bothered enough to buy their album, and really, when was the last time you heard them on the radio anyway?

Today’s New Band, [INSERT CREDITS] can gain comfort from the fact that their down-beat and quirky instrumentalism veers neatly around Rock ‘n’ Roll hyperbole. That [INSERT CREDITS]‘ music isn’t the usual Boards Of Canada/Aphex Twin knock-off is refreshing enough; that their music is funky, new and lithe as well is a minor joy.

The music samples this and that, looping funk stabs with film score swoops – and songs like Steal This Song jog and glide with a confident swagger. Invisible Robots is part 50′s Sci-Fi shocker and part glistening late-night slumber-beats.

Gordon Street has the nerve to sample Lou Reed‘s Perfect Day and Wayne’s World 2, and to turn them into a feedback-drenched freakout. Common Enemy is twitchy and nervous; a strange, theremin-’n-drums, paranoid, step back in time.

[INSERT CREDIT]‘s Myspace page is crammed full of their songs, and they’re all a trip into the groove-laden Twilight Zone that is apparently hidden in a far corner of our minds. Exciting, weird and inventive. Listen here!