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March 2018

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SEEK is an especially forward thinking tradeshow, providing a modern and relevant platform to a younger generation of brands and buyers. Every single brand is carefully chosen by sales director Maren Wiebus and Creative Director Oliver Saunders, who create a vibrant brand neighbourhood that is mutually nurturing.

SEEK Contemporary Fashion Trade Show to start from July 4 in Berlin.

Last season SEEK has taken a giant leap in moving to KÜHLHAUS, occupying two floors. This season, though, SEEK will be even outgrowing space of previous season adding another two gallery floors. With a total space of around 1,400 square meters, SEEK will host about 60 of the most exciting and progressive brands, and give them the international audience and platform they deserve.

“The show is very international. We have Dutch, Swedish, English, French, German brands – all sorts” says Oliver Saunders. “And I know every store and brand manager personally. We are a community of sorts.”

“The one thing they all have in common? They all have ’that magic something’, describes Oliver Saunders the SEEK Brands. “We want clothes that are wearable, affordable. Most of all, in this economy, it’s vital to be sellable.”

Located right next to STATION-Berlin which is home of the Premium International Fashion Trade Show and F95 The Fashion Store, KÜHLHAUS offers an easy and direct access to all of the tradeshows and fashion hot spots in the city.

The formula for SEEK is very simple: focus on a strong and modern brand list and provide an inspired and relaxed setting where every brand has the same amount of space. “It’s an unpretentious setting and the clothes are allowed to do the talking”, says Oliver.