Jackson Wightman

Getting the word out about your Initial Coin Offering (ICO) is vital to its success. On top of a valuable product, cohesive marketing, and a solid team, earned media coverage can make for a huge boost to any company hoping to raise funds via a token sale. PR isn’t an…

2017 marks the 50th anniversary of the Consumer Electronics Show (CES)— aka the Super Bowl for nerds. Startups get the chance to demo and present their products, meet influencers in the industry, compete, and try to score the media’s attention. Last year, there were upwards of 175K attendees who gathered…

As a PR agency working mostly with tech hardware companies, we know that some of the best products live in niche markets. The great thing about these products is that their fans, customers, and enthusiasts, are really passionate. But, to extend the reach beyond our clients’ niche, we want…

I was honoured when McGill University asked me to teach a course on social media and community management this summer. It has been fascinating to go through the process of designing a course. Though highly time consuming I’ve had a rewarding enterprise, during which I’ve learned a tonne of things…

Software as a Service (SaaS) companies have seen the promise of inbound marketing for years, and have adopted the tactic en masse. Widespread embrace of the channel doesn’t mean they’ve had universal success. Here are 4 reasons SaaS vendors fail at inbound marketing: Content does not address the problems that…

B2B software companies are seriously down with content marketing. The widespread adoption that’s oft-cited does not mean things are all rosy in the conversions department, however. Those slinging B2B software are prone to making a set of common mistakes with their premium content offers. Often this comes down to culture….

B2B software companies aren’t typically all that sexy. Doesn’t mean they aren’t great organizations with vibrant cultures, it’s just that selling software that manages retail inventory or accounts payable is not the same as hawking shoes that cost more than the GDP of most sun-drenched banana republics. The good news…

In their most recent (2013) report on B2B software companies use of content marketing the CMI found that the segment had a torrid love affair with the channel. North of 90% of those surveyed were engaging in some sort of content marketing and 53% had plans to up their budgets….

In any content or inbound marketing program, blogging is critical for matters at the top of the funnel. One of the many benefits is that regular blogging tends to help a company stay on top of industry trends. This is because publishing content requires consuming it. It means that content…

Every day humans, bots, brands and probably a green-eyed monster or two share gazillions of tweets, photos, and updates via social media. As an agency, we’re less concerned about the green-eyed monsters than brands. For the latter user-generated content (UGC) is a great bridge between social media and sales. This infographic…