Over 800 music festivals take place in the USA each year. About 32 million people visit these festivals. That's a lot. But it gets even better (and bigger).

23% of the social media buzz surrounding these events comes from people that aren't even attending these festivals. It comes from people sitting at home watching it on their computer or mobile devices. Now how can you tap into that market? Here a great article from Hypebot.

I’ve once organised a festival that wanted to cater for everyone. It had a little bit of this and a little bit of that. And when you want to cater for everyone, problems arise. One of the problems was that no one could identify with the event concept. It taught me an expensive lesson: know the purpose of your event.

The festival season is upon us! In America alone more than 800 festivals will take place this festival season. Last year in the UK more than 14 million people attended a festival. This number is said to rise in 2016. With such audience numbers companies might be keen to sponsor music festivals. Except when you are BP, than you are not so keen anymore on sponsoring live events.