Online Marketing for Professional Services

Join the online marketing revolution that is transforming the way professional services are bought and sold.

There is a quiet revolution taking place in the professional services marketplace. Traditional business development techniques are being replaced by powerful new online tools. In this easy-to-read book, we explain what’s happening and what your firm can do to join the online marketing movement that is transforming the way professional services are sold.

Based on new research
Our findings and recommendations are based on a new survey of 500 CEOs, executives and marketers from professional services firms across the United States, as well as our years of experience helping high growth firms raise their marketing game.

Practical advice to help any firm grow
In clear, jargon-free language, this book steps you through the techniques that will generate more leads, increase awareness and build preference for your firm. Best of all, it’s free!

What you’ll learn:

Why the marketplace is changing and why you need to adapt

How buyers find and vet firms today

How online marketing is tied to faster growth and higher profits

What online tools are essential to your firm’s success

How to get started in online marketing and where to go next

What 20 online marketing experts believe are the most important marketing tools

How real-world firms are using these tools today

What readers say

“This is, without a doubt, the most important book on professional services marketing to have appeared for years.”Ian BrodieManaging Director of the Rainmaker Academy

“Honestly, this book is not just about developing an online marketing process that works for professional services companies… it’s a total business roadmap. After the marketers in your organization read it, pass it to the C-suite.” Joe PulizziFounder of the Content Marketing Institute and author of Epic Content Marketing

“Online Marketing for Professional Services is a fantastic guide to learning and understanding how to market your services online. If you are looking to increase the number of leads you generate online, you must read this book.”Brad GeddesAuthor, founder of Certified Knowledge

Table of Contents

Acknowledgements
Introduction

The Revolution in Professional Services Marketing
Chapter 1: Welcome to the Revolution
Chapter 2: Inside the Buyer’s Brain
Chapter 3: Two Paths to Trust