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What's the point of college but to create digital content that will haunt you for the rest of your life?

Duke University (my alma mater) is back in the news this week for yet another "reputational setback." A fraternity there decided to throw an Asian-themed "racist rager" Friday. The Duke Chronicle reports that student groups originally objected to an email invitation to the "Kappa Sigma Asia Prime" party that "included misspellings to convey accented English—'Herro Nice Duke Peopre'" -- and ended with a "Chank you" instead of a "Thank you." The frat responded to the complaints not by canceling the party but by changing its theme to "International Relations."

I hope none of the frat brothers are marketing majors; the weak attempt at rebranding was completely ineffective. Party-goers still showed up dressed like Asian stereotypes -- which attendees of course captured in photos that they later shared on Facebook. Because what's the point of college but to create digital content that will haunt you for the rest of your life?

Members of the Asian Student Association captured photos from the social network. They posted them to a Facebook group and also printed them on fliers which they posted around campus, with messages like, "If you're not outraged, you're not paying attention." The ASA held a protest Wednesday to reinforce how offensive the party's theme was to the Duke students who did not get dressed up and attend. They did the kimono-robe-wearing and sumo-wrestler-costumed party-goers the immense favor of obscuring their faces in the photos. That's lucky for the students featured because they have since spread across the Web as the story has garnered attention nationally and internationally.

The fraternity has, of course, since apologized for the party, but the chapter has been suspended by the national organization "pending an investigation."

Dear college students, word to the wise: avoid party themes and costumes that involve mocking a particular ethnicity, country, religious group, or type of people. If you do make the terrible decision to ignore that advice, don't take photos at the party. And definitely don't post the photos you shouldn't have taken in the first place to Facebook. Use Snapchat so they immediately self-destruct.

Tip from a friend: If you're dead-set on diving into the tricky party theme that is "race," consider going with "ironic racial stereotypes" rather than "Asian" to avoid being terrible people and instead be edgy and subversive. (But I'd still advise against taking photos.)