Tag Archive for: Marketing

These are bold words. But we believe every word. Traditional advertising still has a place (always will), but its perch at the top of the pecking order is quickly being supplanted by brand and customer engagement using digital strategies. Here’s Engage321 President Dino Pelle commenting on why digital engagement strategies matter.

I have a hammer, and I use it a lot around the house. I can swing that thing pretty good, too. In fact, I can hit a lot of stuff with that hammer and enjoy working around the house on little jobs with it. I use it to hang pictures or when I need to break something up.

Yes, I’ve owned that hammer for some time. But I don’t consider myself a carpenter just because I own it, and I don’t try to build a house with it. That’s because I know I’m not an expert at home construction.

Why is it then that people who enjoy something as a hobby, suddenly feel that they have the expertise to do it professionally? Read more →

When businesses first started using video in the 1980s, they found it to be a more affordable option than what film production had been. Now businesses could craft their message exactly how they wanted it to be, which pleased corporate attorneys, and they were guaranteed that the presentation would be the same each time it was used. Read more →

When using a social channel to interact with your fans, you may be dealing with people that are not satisfied with your product or service, and they’re letting your other fans know on your social sites. Despite what the issue might be, the question remains: What’s the best way to deal with negative comments?

Last week I told you about how social marketing and traditional marketing differ: how using traditional marketing tactics on social sites is like being cornered at a party, listening to a guy who is only talking about himself.

Social requires a different mind set, and it is one that is foreign to traditional marketers. It’s also one that is learnable.

What’s interesting, though, is that the principles that guide good social marketing are not new business concepts. In fact, the basic principles were first described in 1936 in the best selling book by Dale Carnegie, How to Win Friends and Influence People. Read more →

What makes marketing on social media different from traditional marketing? It is the attitude behind it. Traditional marketing and advertising is about constructing a message that tells the world how great a company, their product, or their service is. It comes at you like a used car salesman, and doesn’t take into account how you feel, or whether or not you want to see it. Read more →

So you’ve got a business page on Facebook. You’re posting a few times per week, or maybe even more. You have great ideas and content to share with people, but you’re not seeing the number of LIKES increase the way you were hoping they would.