iPod Nano gets a video camera

September 9, 2009

Transcript

[ music ]
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>> You know we've seen video explode in the last few years. Nowhere more than on YouTube, which is serving up a billion video streams a day. And where are these streams coming from? They're coming from folks like us who are using these portable, solid-state video cameras to take personal videos, and it's incredible. So here's one very popular one, 4 gigabytes of memory, $149. And this markets really exploded, and we want to get in on this. So what are we gonna do? Well we're gonna start off with 8 gigabyte unit, 8 gigabytes of memory. And we're gonna lower the price from $149 to free. This is the new Apple isn't it?
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[ laughter, applause ]
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>> So how are we gonna do that? The way which we're gonna do that is we're gonna build a video camera right into the new iPod nano. On the back of every nano is a video camera and a microphone integrated right in. And there's a speaker inside as well to listen to the music, to listen to sound of your videos. So built into every iPod nano is now an awesome video camera. And yet we still retained its incredibly small size. And you realize how small when you compare this to other devices. Right? A fifth as thick. A tenth the volume. So how good is it? Turns out it's great. Let me just show you a little bit of real video off of here.
>> All right, we call it the 3G on 3G. 1, 2, 3G.
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[ screaming sounds, splashing sounds, inaudible talking ]
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>> That right there is a 3G on [inaudible].
>> So you can watch your video right on the nano over and over and over again. You can also sync it back to your computer to your my video's folder, if you're on a PC, or right into iPhoto if you're on a Mac. And with one click you can send it to YouTube. And this is that same video undoctored on YouTube.
>> All right, we call it the 3G on 3G. 1, 2, 3G.
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[ screaming sounds, splashing sounds, inaudible talking ]
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>> That right there is a 3G on [inaudible].
>> So pretty amazing to always have a video camera of that quality in your pocket built right into your iPod nano. Now the iPod nano is a pretty incredible device. It is the most popular music player in the world. We've sold over 100 million iPod nano's. By far the most popular music player in the world, and it's a great music player. It's got Cover Flow built in. We're adding voice over, the same as the iPod Shuffle. We're adding some other really cool things too, like Genius Mixes. So you can make a Genius Mix or actually it will automatically make Genius Mixes; here's three of them, jazz mix, the rock mix, a blues mix. Again, endless mixes of songs that go great together out of your music library, created with this giant database and the genius technology. We've also built in for the first time an FM radio. You've got a great FM radio built into your iPod nano now. And we've built in a voice recorder app using the built in microphone, as well as a pedometer. You can keep track of your steps, and you can even sync up on the web to Nike Plus for long-term goals like this. So, the new iPod nano.
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[ applause ]
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>> Built in video camera. It's got a larger 2.2-inch display. Same great enclosure. Built in microphone and speaker. Voice over. FM radio. Pedometer. Lot of great new stuff in the same beautiful design, and it comes in awesome colors this year. We finally figured out how to do colors that are just unimaginably beautiful. It's, they're polished, anodized aluminum. And when you see them you just, it's hard to believe how stunning that they are. So the iPod nano in all these great colors comes in 2 models; an 8 gigabyte for $149 and a 16 gigabyte model from $179. And they're all available today.
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