Lead marketing department and serve as member of executive team; manage product line strategy and all marketing mix elements of Kodak’s post-production subsidiary.Direct project management, sales, and technical staff to ensure timely communication of projects and communicate with marketing at London office (Cinesite).Participate in M&A task force, evaluating acquisition targets to transition Kodak’s Entertainment Imaging division into “digital age.”Manage various outside agencies (web, advertising, PR) and vendors (e.g. printers, web programmers) and liaise with industry associations to set up work shops and raise company’s profile.Develop and execute annual marketing plan including media buys, creative development, tracking budgets, etc.

Generated leads for various projects by organizing monthly networking events - "DI Thursdays at LaserPacific" - at a cost of $500-$1K each; closed 2 projects at ~$150K each to date.

Audited and revamped positioning and strategy to align lines of business and product lines within LOBs, and established differentiated feature film product lines, i.e. inDI and aIM (or: accurateIMAGE), in process.

20042006

Senior Marketing Manager

Largest metropolitan daily newspaper in the U.S. with a combined print and interactive monthly audience of 4.9M; comprised of 3K employees and $1B in revenue.

19972000

Global Account Director

Handled key global accounts such as Walt Disney, DELL, Hong Kong Tourism Board, IBERIA Airlines, and Charles Schwab, and national accounts such as ATARI and SGZ-Bank.Developed new business pitches and strategy, budget forecasts, and monitored profitability.Team comprised of 1 account manager and several interns.

Consulted small and medium-sized companies re: imports and exports to and from the US.

Samples: aIM Integrated Campaign

Trade Show: Banner

Website Download: Collateral (one-sheet)

Print Ad

PR: Hollywood Reporter (Article)

PR: News Release

Affiliate Marketing: Pandora Website

We can also connect via

Hong Kong: Print/Web Integration

Web: Homepage for Travel Trade Partners

E-Mail Blast

Website: Sub/Landing Page

Season of Splendors: Print Ad (NY Times)

Web Affiliate: Sweepstakes (Travelocity)

Web: Banner Ad (animated gif)

Skills

A creative Analytic (or an analytic Creative?)

+ Adept at leading diverse teams a) with cross-functional backgrounds and/or b) across borders.
+ Comfortable with market research -- and interpreting findings (including the ones that are not on the page).
+ Will analyze operational issues to achieve marketing and business development goals -- determined "can do"-attitude.
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= Creative Analytic / Analytic Creative.

International

Fluent in German
Basic French & Spanish
Studied and interned on both sides of the Atlantic
Extensive experience living, working, and traveling abroad (Europe & Asia)
Adept at interfacing between different cultures and managing projects across borders