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Becky McMichael

reading: Making it to the top – from marketing to CEO

Some of the world’s largest brands, including Coca-Cola and McDonald’s have recently given marketers senior roles in the boardroom. The fast food giant’s UK arm, as well as ING Direct, Match.com and Quorn all have former marketers as their chief executive, while Reckitt Benckiser’s incoming global CEO Rakesh Kapoor has run marketing for the company in various parts of the world. Coca-Cola, meanwhile, has recently promoted former chief marketing officer Beatriz Perez to vice-president.