18.
Shift to Program Focus
OpportunisBc
Strategic
Relevance
&
Value
Action Wishlist:
1. Need to understand what is “value” to get stakeholders engaged
2. Engage members to help shape what they expect and want
3. Better leadership training & cohesion to facilitate collaboration/coordination
4. Recognize volunteers for competent skills and not just efforts
5. Leverage and align with ready global resources and assets
6. Work with EMENA for joined-up member experience

19.
• Leverage and contribute
to the IABC Body of
Knowledge
– Surface IABC-provided
resources that are
underexploited by members
– Plug local resources into the
global network
Building on Research-Based Career Roadmap
18/06/2014 19
• Start with our profession’s purpose and our members individual purposes
• Build on the core principles underlying professional performance
• Ensure something for the 4 major career profiles
Source: Global IABC

20.
IABC’s Value to You
Lapsed
Members
ExisBng
Members
Volunteers
ExisBng
+
ProspecBve
• Why
you
joined?
• Why
you
lapsed?
• What
would
convince
you
to
re-­‐join?
• Why
you
joined?
• What
value
you
ﬁnd
unique
to
IABC?
• Will
you
renew
-­‐
why?
• What
one
reason
you’ll
renew?
• Why
volunteer?
• What
will
help
us
be
more
eﬃcient/
eﬀecBve?
• How
does
it
meet
our
expectaBons?
18/06/2014 20
Is our USP really
professional
development? For
which profile? To
what end?

21.
Voice of Volunteers
18/06/2014 21
To be connected to
the profession.
To develop my local
and international
network.
To help shape IABC
to become what I’m
seeking.
To be recognized as
a leader by my
peers.
To learn from senior
professionals.
To put new ideas to
work as a
professional.
To be connected to a unique global
community of people, content,
services, in the profession.

30.
Governance & Benefits
• Better heads-up will mean better
planning around work schedules
• Manageable chunks of work
• Spread/shared workload
• Exposure to learn by doing
• Develop collaborative & diverse
leadership skills
• Form meaningfully work
relationships with different peers
• Year’s themes and plan visible to
all
• Volunteers can engage at any
time during the year
• But recognized as part of
leadership team if:
– Commit to a min. of 2 program
quarters in different rotative roles
– Contribute to the AGM and yearly
planning
18/06/2014
30

34.
Share with Us
• Members
– Why you joined
– Why you will/will not get involved
– What will encourage you to renew
• Non-Members
– Why have you not joined/renewed
– What would encourage you to join/sign up again
18/06/2014 34

37.
Our Goal, Vision, Mission & Values …
Values
-­‐
Our
Guiding
Philosophy?
IABC
Core
Principles
(ethics,
strategy,
analysis,
context,
engagement,
consistency)
+
CRISPA:
collaboraBve,
respecbul,
inclusive,
supporBve,
professional
and
accountable.
Mission
-­‐
How
Do
We
Plan
to
Go
About
It?
Deliver
on-­‐hand
professional
development
programs
inline
with
IABC
Global
Standards
thru
collaboraBve
and
rotaBve
volunteering,
providing
pracBcal
leadership
exposure
and
development.
Vision
-­‐
What
Greater
Cause
Do
We
Serve?
Serve
as
the
go-­‐to
source
and
quality
network
for
members
to
acquire
inexpensive
professional
development
and
contacts
in
internaBonal
business
communicaBons
to
be
at
the
top
of
their
game.
What
Problem
Are
We
Solving
For?
ArBculate
&
Deliver
Clear
Career
&
Professional
Value
to
Encourage
Member
Engagement
&
RetenBon
18/06/2014 37