By now, we all know that using cookies alone for ad serving and measurement is flawed, since they do not work on mobile and therefore can’t capture the whole path to purchase, besides supposedly overemphasizing last-click attribution.
Facebook’s ad serving and measurement platform, Atlas, allow ...

Real-time Marketing is a 20-year-old buzzword by now that has the opportunity of getting revitalized for the first time thanks to today's Big Data methods.
Indeed, trends and customer requirements can be identified and implemented quickly, but to use the full potential of Big Data in marketing, exp ...

Before Lou Montulli developed the cookie in July 1994, the Internet had no memory. Incredible to imagine it today - especially in marketing – that whenever a person clicked on a webpage, he became an arbitrary user again and again. There was no way to bring him in connection with the action he has ...

The direct interaction between advertisers and customers has never been as simple, and at the same time as difficult. Because of the variety of channels and tools the pressure of competition among companies increases. Besides, today’s preferable unusual content and ideas that manage to get as clos ...

For the third year in a row, Tableau has been positioned as a leader in Gartner's Magic Quadrant for Business Intelligence and Analytics Platforms and that for good reasons. In fact, Gartner placed Tableau highest in ability to execute.
JY Pook, Vice President, Asia Pacific Sales, Tableau Software ...

Although we covered “trends & predictions” last month, we present you Criteo’s recent findings since it includes a lot of data analysis related to our Island republic Singapore.
In the final quarter of 2014, PayPal projected Singapore’s mCommerce and eCommerce markets to be worth US$1.18 bi ...

Despite all of the promising indications of a rosy, data-driven future, there are also critical voices that urge not to overvalue Big Data and to ensure correct handling of it.
These voices include, for example, Professor Richard Rogers, professor of New Media and Digital Culture at the University ...

AccuWeather, Inc., the global leader in weather information and digital media, just announced that it receives and processes more than 9.5 billion digital requests for its accurate and personalized weather forecasts with Superior Accuracy™ every day from locations all over the world.
AccuWeat ...

This month Asian eMarketing focuses on what marketers can achieve with data, the more so as Gartner Research assumes that by 2017 marketing will invest more money in IT than the IT department itself.
Terms such as marketing automation, Big Data and data driven marketing are circulating in the ind ...

The digital marketing technology company, Amobee, just shared some interesting data related to the Oscars that detail the top celebrity and brand moments across digital platforms and even provides a comprehensive view on the Most Memorable Moments, Top 5 Brand Sentiments, the Top 5 brands with the h ...

A recent study by Forbes Insights, Rocket Fuel and Spencer Stuart presents the latest developments in dealing with Big Data. The group interviewed nearly 300 senior executives in September/October 2014 for their worldwide survey, including 21% from the Asia Pacific region.
Although the use of lar ...

Enterprises are experiencing rapid growth in the data they can access and store, which is having a profound impact on how they invest in data centers. Therefore, in January 2014 Digital Realty commissioned Forrester Consulting to survey enterprises in the Asia-Pacific region about the drivers, prior ...

The conflict between strategy and implementation, humans and technology, as well as between marketing and IT departments, just represent a few hurdles in the implementation of data-driven marketing. In order to turn this into a success, besides having to deal with these obstacles, Martin Clark, Ma ...

The global project-focused training company, ESI International, announced the release of its top 10 trends in business analysis for 2015.
This year’s trends discuss the importance of the business analyst (BA) within the organisation. They highlight the significant role of the BA, as companies w ...

After the industrial and IT revolution, the digitization of all areas of life is spreading out, giving the impression that data is the next driver of great change. In fact, digitized data processing seems to go mainstream, since we start to generate data with almost everything we do today.
IBM calc ...

Asia's fastest growing, most popular and upcoming online retailers meet on the 11-12 March 2015 at Marina Bay Sands, Singapore at the 3rd Annual e-tail Asia conference to discuss how they can make their eCommerce business thrive in Asia.
"It provides an excellent opportunity for eCommerce players ...

There are plenty opportunities to collect customer and user data of any kind, but what are the consequences? Customers are becoming more and more transparent as companies can trace every step they take! Shouldn’t there be a taboo area for marketers, defining where they have no right to be? Is tran ...

OMD has announced the appointment of media and marketing specialist Nathan Young to the position of Business Development & Marketing Director for OMD Australia.
Nathan joins OMD, from Authentic Entertainment (formally MCM Media) where he was General Manager Sales Operations and seeing the compa ...

Successful marketing is data driven marketing – or in fact legally secure data-driven marketing. The keyword is here ‘Legal Big Data’, which is most probably one of the most important (and underrated) trends and challenges in the field of data.

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.