The First Lady later takes the stage, praising Wal-Mart’s move as “a great victory” for families. (According to a YouTube news report, this is the first time that Mrs. Obama has ever publicly endorsed a private retailer.)

According to Sustainable Life Media, the “nutrition charter” is rooted in five components* aimed at making it easier for moms to afford healthy foods for their families:

Reformulating thousands of everyday packaged food items by 2015 by reducing sodium 25 percent and added sugars 10 percent, and by removing all remaining industrially produced trans- fats. The company will work with suppliers to improve the nutritional quality of national food brands and its Great Value private brand in key product categories to complete the reformulations;

Making healthier choices more affordable, saving customers approximately $1 billion per year on fresh fruits and vegetables through a variety of sourcing, pricing, and transportation and logistics initiatives that will drive unnecessary costs out of the supply chain. Wal-Mart will also dramatically reduce or eliminate the price premium on key “better-for-you” items, such as reduced sodium, sugar or fat products;