“Edinburgh St James is a highly complex project and it is imperative that communications activity reflects the various sensitivities, challenges and opportunities this presents. As the lead communications consultant on the scheme, Redwood plays a crucial role, both in terms of setting the communications strategy and ensuring its delivery. Redwood consistently provides informed and well-rounded advice which demonstrates its in-depth knowledge of the property sector as well as the development itself and we value it as an important part of the wider project team.”

Stephen Wicks

Edinburgh St James

Overarching project communications

Edinburgh St James is one of the largest retail-led regeneration projects currently underway in the UK. The redevelopment, led by Nuveen Real Estate, will see the former 1970s shopping centre replaced with 850,000 sq ft of prime retail and leisure space, a luxury hotel and up to 150 new homes, transforming the Scottish capital’s city centre.

Redwood is responsible for devising, managing and reporting on the marketing and communications strategy for the development. By having a ‘bird’s eye view’ of the project, we liaise closely with Nuveen Real Estate, the wider project team and key stakeholders to ensure that the various communications work-streams are integrated and aligned with wider development activity and milestones.

Using our in-depth knowledge of the real estate market and previous experience of major mixed-use developments, our role includes providing marketing and media relations support to the investment and leasing teams, managing the design and development of all brand and marketing collateral and leading public relations activity. We also oversee the ongoing stakeholder engagement programme.