After D-Square, Hansa Cequity eyes more buys

Over the past year the company has started building products as part of its strategyJochelle Mendonca | ET Bureau | July 23, 2016, 08:44 IST

Picture source: ThinkStockMarketing technology company Hansa Cequity plans to follow up its acquisition of majority stake in analytics firm D-Square with more buyouts to build its new products and platforms business.

A deal in customer loyalty business is in the offing, chief operating officer Ajay Kelkar told ET.

“We are looking at customer loyalty as a segment. We are already working on some things. There will be an announcement in the next two months,” he said. Earlier this week, Hansa Cequity said it had bought a majority stake in Bengaluru-headquartered firm D-Square Solutions for an undisclosed sum. D-Square was started in 2009 by IIT Chennai alumnus Anand Srinivasan. Hansa Cequity said D-Square had been bootstrapped and that it would operate as a separate entity.

Kelkar, a former chief marketing officer at HDFC Bank, said D-Square’s data analytics would underpin the company’s products, which focus on tapping social media and customer loyalty.

Hansa Cequity, which counts companies such as Tata Sky, Croma, Birla Sun Life and Axis Bank among its clients, mainly ran a services business but over the past year it has started building products as part of its strategy.