I like the angular look and don't find the F30 (or even my E90) to be anything other than fairly attractive but far from exciting.

Fair enough, if we all dug the same things it would be a boring world

In my opinion, the problem with "exciting" is that it has no staying power... flashy and eye-catching at first, but 6 months after you first see it, it fades into the landscape of forgettable designs, ultimately unsatisfying.

The most successful efforts of BMW, Audi, and Merc aren't "exciting", but 10 years out they still work. Early 2000's S4, mid-2000's E Class, etc. 1986 M3 anyone?