Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.

Personalization

Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know.

It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.”

Let’s not forget the core values or mission of the business. Many business owners have no idea how to answer those kinds of questions. They may stare blankly for a moment or two and there’s no more time for further deep thought so they go back to action – without answers.

In many cases it is possible to answer some of the questions needed, but it may require taking time away from a familiar setting. It may also require more time than you think you want to give.

If you can get to a place of concentrated contemplation you are likely to find yourself stripping ideas to their core to find out what your business is trying to accomplish and what your ultimate goals might be.

As with almost any project you can turn frustration around if you will just take the time to come to terms with your vision.

Sometimes we spend so much time ‘doing’ we never stop to ask the question, “Why?”

This process can be a bit like taking a bus that drives around the park. You keep looking at the flowers and the park bench and long to sit in the quiet shade of a tree and just absorb the calming atmosphere. You know they will have a positive effect on you, but for some reason you just can’t seem to find the energy to get off the bus.

It seems to me there are some sites that are misguided or rarely guided that could benefit from the process of self-evaluation. These sites may look nice, but there is a sense of disconnection that may not be easy to identify, but it’s fairly obvious to visitors.

Creative energy is at a minimum while business owners simply tackle what seem to be the most urgent details.

As more people gravitate to online business there needs to be a shift in the thinking of how one goes about doing business online. In many ways it can’t be approached in the same way a traditional business is developed, yet that is typically the way many new web commerce ventures choose to tackle the subject.

You may discover your business will be more successful if you take some time for rigorous reflection. The time set aside can be a bit like an architect that takes the time to develop plans for a new building. You wouldn’t expect the architect to simply tell a construction crew to, “Go out there and build – something.”

Work at ‘building’ your online business in a comprehensive way. Your effort can develop a firm foundation for long-term success.

Websites are key to performing well in the digital world. They enable businesses the opportunity to widen their base and reach to a bigger marketplace. So, you should try to have only a quality and feature-rich website developed to boost the online performance of the business. These type of websites however are only created by experts as they are aware about the latest trends and technologies in the web world. More so, they enrich websites or web-based applications with all the latest features and functionalities to help them maximize their performance and drive sales and revenue numbers with ease.

It’s therefore important to look to get only top-quality website so that all the targets of the business are realized with ease. The site should be developed keeping visitors and their ease of use in mind. It should be easy to read, the content should be readable and well-formatted and the visual theme should be pleasing yet easy on eyes. Further, users to the site should find it easy to navigate and this is only possible when links and icons related to navigations are clearly visible and well laid-out. Likewise, the site should deliver consistency on all resolutions, be it laptop, mobile or tablet.

Further, the site should be responsive and mobile friendly in nature so that it can cater mobile segment with ease and enables its information to be fed by users across devices and resolutions. It should also take care about delivering better user experience through quick loading of the site. This task is also achieved by taking away any dead link on the site together with assigning a 301 status to any redirect. There should be a contact form as well so that visitors can fill it and contact webmasters or owners in a hassle-free manner. This is how leads are boosted for the business.

In addition, a good website for the business is one that is browser-compatible so that users don’t face any issue in accessing it regardless of the browser type they use. And if the site is not search engine friendly, then it won’t be able to appear on top in search engines thereby denting its visibility and prospects. There has to be a search form in the site so that visitors needn’t face hassles of finding info when they could do it easily. The same purpose is served by an HTML sitemap as this is how visitors can see the site in a single view.

More so, your website should understand the ever-growing utility of responsive design and implement its virtues to widen its net of reach. FAQs should be an integral part of the website to inform and guide visitors alongside removing some of their doubts. What’s more, the home page should not look cluttered and the colours used in the site should be in sync with the nature of the business. In overall, you need a lot of features in the site to boost its performance and that’s why, you should hire only a top website development company for the task.