Demographics

Demographics

The Pin Oak Charity Horse Show is a multi-faceted event whose participants, competitors and visitors alike, are drawn from many highly lucrative target markets. As a Pin Oak Corporate Sponsor, your brand is presented to those markets in a very visible and beneficial way.

Click on the image below to see view a breakdown of the demographics you can expect to reach through sponsorship of the Pin Oak Charity Horse Show.

The Equestrian/Horse Enthusiast

Equestrian/horse enthusiasts constitute a good portion of our spectator makeup and represent the ideal market for high-quality products and services. Other factors, including age and profession, make them a perfect target audience for corporations seeking an upscale market. Research compiled from USEF offers these indicators of the buying power and influence held by horse sports enthusiasts:

85% are female

63% are married

Majority is between 35 and 54 years of age

66% have a college degree or better

56% are employed full time

38% have a net annual income of over $500,000

Nearly half have an annual income of over $100,000

40% live on a farm

63% have traded stocks, bonds or mutual funds in the last year

Market value of their average home at $594,000 and 22% own two or more homes

94% own a pet besides a horse or pony

43% take more than 16 airline trips a year

(Source: United States Equestrian Federation)

“The show attracts an affluent audience and a tight-knit community of participants, all passionate about this sport. Also, your employees and clients enjoy valuable relationship-building time in a unique and casual atmosphere at the horse show and other Pin Oak- associated events.”Rick Terry

The Riders/Owners/Trainers

68% (1,097) are from Texas

30% (500) are from outside of Texas

2% (26) are from Mexico

Under 1% (2) are from Canada

26 US states represented the “outside of Texas” group

We had a total of 1,602 horses in the following categories:

57% (908) were Hunters

24% (375) were Jumpers

11% (161) were American Saddlebreds

4% (58) were Andalusians

3% (38) were United Mountain Horses

1% (22) were Welsh Ponies

(Source: Pin Oak Charity Horse Show Data)

The Houston and Surrounding Area General Audience

The Pin Oak Charity Horse Show is well-known in the Houston community, founded in 1945 by renowned Houston philanthropist, J.S. Abercrombie.

We estimate over 10,000 people come to the show in the two week period.

Many originate from the Katy area, a picturesque and affluent community where Great Southwest Equestrian Center located with a local population of 134,000.

The Social and Corporate Market

Since the beginning of Pin Oak, the event has had a reputation for being one of the top social events in the Houston community. We have many ringside dinners, parties and sponsor events.

The Pin Oak Show has enjoyed strong corporate support from numerous sponsors over the years.

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