Tuesday, July 31, 2012

The
destination known as Mexico’s Pacific Treasure was part of WestJet’s
vacation trade shows, which took place in the largest Canadian cities

In Riviera Nayarit
luxury is our nature, and this nature captured the attention of over 400 travel
agents in Vancouver, Edmonton, Calgary and Winnipeg, as the Convention and
Visitors Bureau (CVB) of Riviera Nayarit recently completed an important
marketing tour together with WestJet Vacations.

The CVB participated in several trade shows organized by
WestJet in Canada, in order to introduce the hot touristic offers of our
destination to travel agents.

WestJet is the second largest carrier in Canada, operating an
average of 425 flights and carrying over 45,000 passengers per day to
destinations in Mexico, America and the Caribbean. It has over 8,000 employees
and has its main hub in Calgary’s International Airport.

The CVB of Riviera Nayarit decided to intensify its promotion efforts
in Canada due to the sharp increase in the influx of tourists from that
country. According to the ‘Barometer’ sample taken by the CVB in 2011, 17 percent
of all visitors to Mexico’s Pacific Treasure were Canadians.

The intense marketing efforts being made by Riviera Nayarit’s CVB
seek to attract tourists to our destination in order to boost the economy of
all the people of Nayarit, following the guidelines defined by the Government
of the People, headed by Roberto Sandoval.