First Vita commercial tease looks traditionally bonkers

The PlayStation brand’s reputation for off-the-wall advertising looks set to be reinforced by the first trailer out of Japan.

Sony Japan has kicked off its Vita promotional activities with the teaser below; the tag line at the end says “The future of games is changing”. Watch closely and you’ll see some weird things happening in the live-action tease.

The Vita hits Japan in December so stay tuned over the next few weeks as this campaign winds into gear, hopefully with some suitably insane TV spots.