Category: Discover

This article was originally written as part of an employee series on being world-class communicators. I’ve edited it slightly to remove some specific internal references. As part of my product management training, I learned this phrase: “your opinion, although interesting, is irrelevant.” It is meant to be a reminder that the value of an idea is proven through… Read more

To meet customers’ expectations, digital transformation must be seen as re-envisioning products and services from a customer’s perspective and imagining what a successful experience looks and feels like on their omnichannel journey.

A chart that correlates some of the most common User Experience functions with the activities or deliverables associated with them. Each deliverable is color-coded to a common skill set or role within an organization.