Tag Archives | Bad Publicity

The Pop Top Can Car was originally designed by Automotive Innovations in the early 1980s for Budweiser, but was widely used by Stroh Brewery for promotional purposes. That all ended in 1984 however, when Mothers Against Drunk Driving ran a bad publicity campaign against the car, which resulted in Stroh discontinuing their use, and Automotive Innovations ultimately ceasing production.

The car features Volkswagen mechanicals, but was titled as a “Pop Top Can Car” from the factory. In addition to the can shaped body, each car had enough space onboard for a 15-gallon keg, and everything needed to dispense beer from a tap in the hood.