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25.1.13

Generally, when I hear the term “networking”, I feel like running in the opposite direction. Even though I am an extrovert, I still find the concept uncomfortable. But this past Wednesday evening, I experienced IABC Ottawa's 4th Annual Networking in the New Year event and was happily surprised by the experience.

IABC Ottawa had invited me to participate as one of the event’s “experts”. I discovered that the format of the evening allowed for making many new connections very easily and comfortably. Seven or eight participants sat at each table and the experts visited each table for about 10 minutes. Moving from table to table, discussing the topic of “Creative Marketing Strategy” with all the participants, I had numerous interesting and insightful conversations with a variety of seasoned communicators, from political communications advisors to social media consultants to entrepreneurs. The event also included several students from Carleton and Algonquin College, and as always, I really enjoyed the enthusiasm and energy bright young people can bring to a discussion. So I wanted to extend my thanks to the IABC Ottawa team for the invitation and congratulate them on a well-run, productive and fun networking event.Photographer: John Finnigan Lin

10.1.13

Banfield-Seguin is with high-profile clients Alcatel-Lucent and QNX Software Systems at one of the world’s largest Consumer Electronics Show in Las Vegas, Nevada at this very moment. With over 150,000 visitors champing at the bit to find out about the latest and greatest technological innovations – it is the place to be this week.

ALU and the ng Connect program are at CES 2013 to help show how network connectivity can turn gadgets into something that can change people’s lives. Visit ALU at booth #31412 to find out what the future is going to look like. Banfield-Seguin is on hand to produce ALU’s “Live at CES” videos that take viewers behind the scenes to provide a dynamic insider’s view of the show.

We also shot this video that offers a “behind-the-scenes” look at the QNX technology concept team in action as they take their most recent demo from white board to red carpet. Their reveal of the QNX Technology Bentley Continental GT convertible at CES 2013 is creating quite a buzz. The software company put one of its powerful, feature-rich real-time operating systems to work in an innovative partnership with Bentley and Texas Instruments.

This is what great marketing is all about, capturing the action while it is happening and helping our clients tell their stories in a dynamic way. Check back next week – when we post the finished “Live at CES" videos here.