OUT-THINKING ORGANIZATIONAL COMMUNICATIONS:

THE IMPACT OF DIGITAL TRANSFORMATION

ABOUT THE BOOK

Everybody talks about digitalisation and digital transformation – but what impact does it really have for our daily work within professional communication? How do changes affect our business and what options do communication professionals have to not only react, but act and be part of the transformation?

"Corporate communications will change markedly as a result of the digital revolution regardless whether we look at the activities of the teams in companies themselves or at the agencies and service providers that work for them."