TIME: Registration begins as early as 5:30 p.m. along with a reception. The full program — which includes dinner — begins at 7:00 p.m. The program will end at 9:00 p.m.

WEATHER: It looks like it may be a little chilly. There will be a coat room at the conference center across from our ballroom.

BEST PARKING: The best place to park is in the parking garage connected to the Kellogg Center. Parking will be free (although you may have to take a ticket upon entry). "Level L" (or Level 1) is the best place to park. It has a Skywalk that leads directly to the event registration area. If you park on "Level G" (Level 3), take the elevator to "Level L" and use the Skywalk for easy access to the hotel. There will be helpful signs directing you once you get off the elevator or stairs.

If you're just dropping someone off, feel free to drop them off at the front of the hotel. There'll be directions to the registration table from the hotel lobby.

QUESTIONS: You can call our office at 989-631-0900 with any last-minute questions. Or you can call our event manager at 989-430-3701.

We'll see you tonight!

"I think one of the most misunderstood things about business in America is that people are either doing things for altruistic reasons or they are greedy and selfish; just after profit. That type of dichotomy portrays a false image of business. It certainly is a false image of Whole Foods. The whole idea is to do both: The animals have to flourish, but in such a way that it'll be cheap enough for the customers to buy it." — John Mackey

Please join us on Monday, October 7, at the Michigan State University Kellogg Conference Center & Hotel.

5:30pm Registration Opens

6:00pm Cocktail Reception

7:00pm Dinner with keynote address by John Mackey

The attire for this event is black tie optional.

Join us Oct. 7 to hear John Mackey as he inspires businesses and organizations with his bold new vision of conscious capitalism: "businesses operating from a sense of higher purpose and prospering financially while also generating other critical forms of value — emotional, social, intellectual, ecological, financial and spiritual. These are businesses built on love and care instead of fear and stress."

A Wall Street Journal best-seller, Mackey’s book “Conscious Capitalism” extolls four essential tenets for these organizations: higher purpose, stakeholder integration, conscious leadership and conscious culture and management. Alan Murray writes in the Wall Street Journal, “At a time when the public reputation of big business has hit a dangerous low, surely the efforts of Messrs. Gates, Porter and Mackey — and even Ms. Nooyi — to make capitalism better can't be all bad.”

As Mackey puts it: "Free-market capitalism is one of the most powerful ideas we humans have ever had. But we can aspire to even more. Let's not be afraid to climb higher."