IF YOU KNEW ...

Views:

IF YOU KNEW... is a campaign whos vehicles are three full page ads, four quarter page ads, three web banners, a web icon and an iPhone application FSC-UPC TAP and SNAP.

The print and web series connects the viewer's everyday objects with actual, measured FSC impact; topics called out in FSC published literature:
FSC’S Impact In the Forest –
A Literature Review of Independent Research, October 2008.