UX / UI

How can this help you?Need a new website?Need a website refresh possibly with new branding?Thinking of an App? Want to focus on the right user audience, but unsure how?

This is were we can find the best solution, researching the user base, their needs, habits, and focus while maintaining budget focus and business objectives. Ultimately the user will decide what they like / want so we find the solutions through qualified research and development, and with an outcome that meets the needs of both the business and the ultimately the consumer, the user.

For further information just get in touch! Below is just a recent example user focused project.

UX Samples

Examples of recent projects with a focus on UX and UI besides other criteria such as brand or marketing for example.

The Trade Desk

Background: theTradeDesk.com is a tech company specialising in B2B programmatic solutions from big data, analytics and user insights that targets advertising more directly. They have recently set up an APAC regional office for which we have been commissioned to develop an ongoing B2B brand and awareness strategy.

Brief: - Develop brand awareness with a regional (APAC) distinction – understanding that the market has differing and cultural diversity, across a diverse range of media.- Educate possible clients about programmatics (as it's a relatively new tech), with it's benefit of increased ROI.

Approach:- Research & build the brand from a Western to APAC focus- Develop a regional presence and identity- Develop a regional 'twist' that speaks to business- B2B focus - focus with brand and advertising agencies- Engage with stakeholders- Co-sponsor (events) brand integration: Spotify at Spikes Asia expo.

Approach: - Working with stakeholders, the editorial team – reflecting the new lifestyle approach of Cathay and DragonAir – with a functional and coherent presentation of information & entertainment, products & services, syncing with inflight entertainment system (GUI).

Solution:- Engaging editorial and photo lead content, with info-graphics, CTA's, entertainment, travel, presented in user-focused design and layouts, that reinforces the new direction of the client.

Asia Literary Review

Brief: - Develop and build a functional website with CMS (Drupal content management system) for an online publication, that is accessible across a range of platforms. Also develop and update the brand across all printed and digital media- Update the ALR brand- Website UX and UI - complete overhaul of website and business model- Integrate with CMS, and website archive- Design and layout the print and digital review.- Develop CMS in Drupal

Approach: A simple and accessible brand and design that could be used across a range of print and digital media, with a clear identity.

Solution: A functional site, with logical user interface (UI) that does not distract the user from the items they wish to view. A subscriber based site where users could access the on-line magazine, or download the e-pub, and print versions.

Outcome: “The team has worked with the Asia Literary Review undertaking a broad range of tasks from print, e-pub, website development & maintenance, branding, and as well as the magazine layout specialists. They have provided artwork for digital and printed projects, including book covers, logos and layout for our website and publications.

In the design process they have been very easy to work with and their enthusiasm, imagination and energy have made it a pleasure to have them as a member of our team. They have been generous to a fault in responding at all hours to requests and questions, and when pressure has mounted at the end of a project, they have invariably delivered willingly and without hesitation.

I’m delighted to recommend them for their outstanding design skills and for both their professionalism and their warm, thoughtful and considerate personalities.”

Martin Alexander – Editor in ChiefAsia Literary Review

Penguin RandomHouse

Criteria: Publishing(Australia / China)

Brief: Ongoing – cover designs and concepts, photo-editing, layouts & typesetting, artwork for a range of titles and book formats.

Approach: Working closely with the editor/s, from conception, layouts, proofing & editing to final artwork.

Solution:A series of books that focus on Asia and China from coffee table books, fiction & non-fiction, Penguin Classics, China Library Series and various pocket guides.