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Betting site takes down video with soccer-jersey-wearing Christ the Redeemer

Few pieces of public art are more recognizable and revered as Rio de Janeiro’s Christ the Redeemer statue. It’s especially visible now that the world’s soccer fans (which are a great many) have their eyes firmly trained on the country as the World Cup is in full swing.

Leave it to a brand to desecrate it.

That brand is Ladbrokes. And its marketing tactic? Throw a soccer kit over the icon.

OK, they didn’t actually do it, but they pretended like they did in this video:

AdRants reports that religious groups have asked the company to take down the video, which it did. And because this it’s the Internet, where nothing actually goes away, more people now know about it due to the controversy.