Yeezy Season is here. We’ve been back and forth a million times wondering when the album was coming and even what it would be called. After last night’s inspiring reveal of his Season 3 collection at Madison Square Garden, we finally have a name behind the masterpiece – ‘The Life of Pablo‘.

After hinting at yet another album change via Twitter only giving fans the letters TLOP, he offered up tickets and free Yeezys to anyone that could guess the name. Something so simple just shows even more of why Kanye is such a captivating figure in the way he engages his fans and even critics at times. Despite his animated expressions and pure passion there is one thing you can count on from Mr. West, music that is being created with a goal of perfection in mind leaving us with a body of work that will last long after Ye is a daily topic of discussion but remembered as one of the greatest ever.

Continuing on the trend of G.O.O.D Music Fridays, he follows up with “30 Hours” and also adds a few more tracks to his album. An album that is set to drop when? TODAY! Check out the brand new Yeezy, Yeezy below and stay tuned for that ‘The Life of Pablo’ official release.

Icon of hip-hop culture and a pivotal part of the MTV News team, Sway has been a staple of the music-news arena for more than a decade. From giving Eminem, Notorious B.I.G. and Tupac their very first radio airplay on his local show in the mid-’90s to providing television viewers with their first good look at some of today’s hottest celebrities in music, film, fashion and sports. Sway has been there for some of music and the world’s biggest moments.