Production Notes – March 2012

I am not writing very much right now. I wish I was.

I am so entirely mired in the day-to-day workflow of LBC that it has become nearly impossible to keep track of all the details or to look past them. I want to keep a record of this work (both types) though so I am going to try to do a monthly “report back” on the status of the project for your (and my) enjoyment.

I’ll talk about our setup and our February title to start this out…

Setup

I have been publishingstufffor a while now. I wrote my first pro-situ zine about twenty years ago now (wow) and it’s been about nine years since I started my involvement with Anarchy: A Journal of Desire Armed (and two since ending it). We published (as Ardent Press) our first book almost five years ago.

I guess I have decided that anarchist publishing is what I have decided I am going to do with my time and energy but how? On the basest level I have been concerned (to put it lightly) that with print dying that the publishing of anarchist material was going to lose all corporality. Obviously I am on top of that too but there is something not replaceable about print. Moreover the Internet has shown itself to be a poor mechanism to weaponizing ideas. It is great for the lulz and the information churn but it isn’t a place to geologically layer the knowledge, discussions, and style that forms awesome (aka peers).

Moreover the book we published in 2011 was expensive. So expensive that it made be very nervous about doing another like it. I believe it’ll make back the money spent on it over time but the lesson (perhaps wrong) I took away from that book is that obscure anarchist material will not sell well quickly led me to reconsider the project of anarchist publishing. Sidebar: While Enemies hasn’t been an incredible seller it has been an unqualified success on every other measure.

How do we publish interesting things (aggressively) while not losing our shirts (financially)? The short and long answer is that we bought the equipment to make future books (for about the cost of three Enemies). Obviously this wouldn’t have been possible if I didn’t work a shitty office job for three years but I did and it was. Add to the mix another member to the LBC team who was willing to “take ownership” (which refers to PRDM which I’ll talk about another time) of the LBC print shop and we were off to the races (figuratively).

On the plus side: We can now publish interesting things.
On the minus side: We are now operating a print shop in addition to trying to publish books.

Here are some details.

First Book – Occupy Everything

I am not going to go into too much detail about Occupy Everything: Anarchists in the Occupy Movement 2009-2011. I decided in early December to edit a book by the end of January. It was very challenging work to make something that was balanced and (I believe) will stand the test of time while being interesting to a non-anarchist audience.

The book did immediately vindicate the LBC printing project in that we made a variety of mistakes that we were able to repair in a short period of time. We can now practice iterative publishing and printing which makes me nearly giddy. It wasn’t until March that I feel I became a pro but January was the start of learning pre-press the hard way.

I should mention another thing? With the equipment in hand it is our intention to publish one anarchist* book a month in 2012 (and maybe beyond). Occupy Everything was the first book.

Second Book – Queer Ultraviolence: A Bash Back! Anthology

This includes over 250 pages of Communiques (a sizable portion being so insider as to be indecipherable outside of the particular people being talked about), 150 pages of theory, and a new introduction and conclusion. But the content (text on page) wasn’t the difficult part of this project. Everything else was.

In a moment of insanity I agreed to let the book be design heavy (designed by the same lunatic behind Politics is not a Banana) which meant a two sided color cover (With the gloss on the inside. More on this later.), color inserts, and a color timeline of events.

The cover

This turned out to be the easy part (or at least until we tried to bind a book to it) as the (outsourced) printer just treated the inside of the book (the glossy part) as the outside of the book.

Here is the matte outside cover (pretty, no?)

The real difficulty came when we tried to glue the book bloc to the cover. Glossy (inside) cover + paper = cover + paper (in a pile on the floor). Not good!

This means that we ended up having to sandpaper the inside spine of every single book we put together. Insane!

Here is an unlucky grinder of gloss

Another issue with the cover is that due to the aesthetics of the full color inside cover a simple crease on the corner of the book bloc would not do. We ended up having to do a special crease (I forget the term, but basically a hinge an 1/8th of an inch from the edge of the book corner) to preserve the inside image. This wasn’t as frustration (by a long shot) as the sandpapering.

The inserts

You can see the inserts here (although they’ve changed to full color porn on the left side)

The inserts obviously make this book “more special” and pretty and whatnot but have added intensity to the production process. For starters they have to be manually inserting INTO the book bloc (prior to binding… obviously) but the more challenging (especially for the persnickity people) issue has been that the printing surface has been offset compared to the usual page because of the way that the “full bleed” and printing process plays out.

It is hard to visualize this but in our usual pre-press process we rotate and flip our text so that the paper cut that creates a binding surface ALSO is the hidden cut. This is good for aesthetics and paper conservation but not applicable to the color spreads (although it could be and perhaps will be on the next run).

The timeline

Mostly the timeline was a requirement of the editing process (without it the pile of Communiques are harder to contextualize) but ended up being a bit of an albatross on the project. At some point (when we decided not to bind it to the book) I contemplated blowing it up to a more proper poster size, but that quickly passed (mostly because it wasn’t going to be wise $).

Doing stuff is hard

I’ll try to do this once a month, just to give people who are book/print nerds a little insight into our world. There are tons of topics to cover but obvious the QU:BB! book represents the high point of design, volume, and insanity. I doubt we’ll do another book nearly this crazy this year. Perhaps never.

I am not going to focus on big lessons or negatives because, basically, there aren’t any. I love anarchists, I love the creative process, and I want others to share in this love. I am getting to do very hard work to make more sharing possible. I hope this loving work makes the best weapons ever. I hope I live long enough to see these weapons used against those I hate.