Music

BOSCO Talks Project "b", Urban Art & Evolving Through Motion

BOSCO’s sound, style and attitude are the epitome of both versatility and staying true to yourself and your sound. This Savannah-born, Atlanta-raised member of our Milk fam is no doubt turning into one of the city’s baddest female artists, with sounds ranging from futuristic R’n’B to dreamy dance vibes. Over the past couple of years, she has mastered blending the disciplines of visual and audible art, which to her, go hand in hand to shape a multi-sensory narrative. That’s exactly what her latest project “b”, dropping August 11, embodies.

We spoke to BOSCO about the inspiration behind her new project’s dope visuals and eclectic, unique sound, and about her upcoming projects. No doubt, we’re damn excited for what’s to come. While you anxiously await for project “b” to drop, peep the first track “Adrenaline” below, and keep reading for our exclusive interview.

A lot of exciting things happening for you! Are you excited?

Yes! I’m kind of nervous, a little shy, a little anxious. There’s so many parts and I’m just trying to keep up with everything, but nevertheless, I’m happy.

Good! So it’s your new project “b” that’s dropping very soon-

Yes, yes!

So, it’s not an album, right?

[Laughs] Okay, so this is my thing: I feel like, it’s too long to be an EP and too short to be an album. I don’t know, I feel like this is an overall project because of the visual content, it’s more of a narrative piece – it’s like a whole thing together. The music is just a by-product of the videos and the visuals and the story that we want to tell. So, I want it to be treated as a project, you know? Rather than an album.

Yeah. Well, the first single “Adrenaline” is already out. What has the reception been like so far?

Honestly, I was very surprised that people really gravitated towards the sound. It’s not a big departure from my sound, but I feel like it’s something I have evolved into. I’m just really excited about being in that space and kind of bringing back that alternative grunge sound into the music.

I also saw your “Castles” video, which was recently released. You were just saying how you really want to focus on visuals and videos. Where did you get the inspiration for those visuals?

I’ve been really inspired by European art right now, things that are happening in Germany, and then in Mexico. There’s a really cool art scene and culture scene that’s developing outside the States that I’ve really been gravitating to, like modern art. And I wanted to showcase urban, modern art but that’s in the South, because people would not even imagine that that vibe was in the South. So, I wanted to create little vignettes and montages of having these otherworldly aesthetics, but it’s very true to black culture. It’s very true to Atlanta. Yeah, that’s kind of the inspiration behind it, just showing the artistic landscape of Georgia that many people don’t get to see outside the rap culture. So, that was a big focus of mine, to kind of showcase – you know, we have more things going on and it’s really tight down there.

Amazing. So in terms of your music, is there a narrative or thread that ties all of the songs together?

Yeah! So the “b” project is about self-discovery, escapism and finding your space and place and evolving through motion. I felt like I’ve been traveling for about two years, and sometimes you don’t really see how far you have come and how many unfinished conversations you have in the Uber, or how many thoughts are left in the sky on plane rides, and people don’t really think about the evolution that comes along with journeying. So, I’m telling stories in between these destination stops. So, that’s the common thread; that’s why “Adrenaline” and “Castles” – everything is about a destination or a journey.

Yeah. What you’re saying about all those forgotten thoughts and conversations in car or plane ride is so true.

Yeah, for sure.

So, what is your creative process like? Do things just come to you, and you’re constantly writing? Or is it more of a slow process?

Honestly, I try to just let the universe kind of just do its thing. I walk a lot when I’m writing; I like to hear the music while I’m walking and try to feel the rhythm that way. Or I might just get out with my guitar player and start free-styling. You know, it just varies in what city I am, because different things bare different vibes. So, it’s all about being open and being transparent to, or vulnerable to, the creative process. That’s something that I’m learning to be comfortable with every day. Each song on the project is from a different space and place, and talking about a different time, so it just varies, you know?

Yeah, it’s just whatever is relevant or happens in the moment.

Yeah, exactly.

Your first project came out two years ago now. Do you feel like you’ve changed your sound since then? How do you feel like you’ve evolved as an artist?

I feel like I am finally comfortable with who I am. It took me a while to get there. I’m not saying that I wasn’t confident before, but it’s something about coming into your womanhood that brings this sensibility of confidence and knowing who you are and knowing that there’s room for everyone. There’s no competition, there’s none of that once you become secure in yourself and that’s the thing that’s shining through in this project. Nobody can be me but me. Nobody can take anything from me, you know? I just want to add – I don’t want to take anything from the culture, I just want to add to the culture and music and the landscape of other powerful females. It’s the time for us to come together, especially with the political climate – it’s just no time for foolishness anymore, you know what I mean?

Definitely. You were saying that you were from Atlanta, but now you’re based in L.A. When did you move?

I moved in February. I kind of just left, I didn’t really tell anybody. I just left. I needed that.

Do you prefer L.A? How do the two compare in terms of being an artist?

I like who I’m becoming here, and I like that there’s space for me to breathe and exist in L.A. The community of creatives is very warm, and people are always down to work. I just like how I’m evolving here.

Did growing up in Atlanta influence you, in terms of your music?

Oh yeah. I love Atlanta. Savannah, Georgia birthed me, but Atlanta raised me. I became an artist – Atlanta really helped me create the palace for my career and my brand. It’s a city where you can just try all your ideas out. People are so open to let you throw events or do shows or do pop ups, so I was able to test a lot of ideas before moving to New York and L.A. Atlanta is my home, I could never not rep my city. But, there comes a time when you have to leave the land to bring back more crops, you know what I mean?

For sure – you need to experience new people and new places. So, I guess my last question would be as far as shows or upcoming projects, what’s in the pipeline for you for the rest of the year?

Hopefully, we’re trying to go on tour. More music, doing some stuff with Adult Swim this year. I can’t speak too much on it, but definitely going to be on the road, and just making more music.

Do you like performing?

I love it – that’s where I feel the most safe. I love performing. I’m more of a performing than a studio artist, for sure.

Yeah, I feel like you would want to make songs in the studio that you know you can perform and do justice on stage.