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Check out this article about a San Francisco company that promotes “micro-volunteering.” Interesting concept – you can volunteer minutes of your time for a worthy cause.

I can think of several “down sides” to this new trend – the volunteer isn’t truly connected to the cause, the volunteer is given a false sense of “making an impact,” and goes away thinking that they have “done their duty” toward mankind (or animal kind, or whatever), the nonprofit may get a minute’s worth of value from the volunteer, but doesn’t accomplish a lot in the grand scheme of things.

Of course, the website boasts a number of “up sides” to the concept. See what you think: