LOS ANGELES, Sept. 22, 2016 /PRNewswire/ -- KINDLAND (www.thekindland.com), a fast-growing cannabis media upstart, is now the first cannabis industry company to sponsor a major U.S. music festival, Las Vegas-based 'Life is Beautiful,' happening this Friday to Sunday, September 23-25 that will be attended by more than 150,000 people and feature major performances by artists including Mumford and Sons, J. Cole, and Major Lazer.