Coors Brewing Company Beers Take Home Multiple Medals at the 24th Annual Great American Beer Festival(R)

Coors Light(R), Keystone Light(R) and the Sandlot Brewery at Coors Field Among Winners

GOLDEN, Colo., Oct 04, 2005 /PRNewswire via COMTEX News Network/ -- Coors Brewing Company brands Coors
Light and Keystone Light, and the Sandlot Brewery at Coors Field, were awarded
medals at the 24th Annual Great American Beer Festival. In the 2005 American-
Style Light Lager category, Coors Light received a silver medal and Keystone
Light took home a bronze. The Sandlot Brewery at Coors Field was named the
2005 Small Brewing Company. Sandlot Brewery also took home two gold medals,
four silver medals and one bronze medal at the festival for its brews, and Tom
Hail of Sandlot Brewery was named the 2005 Small Brewing Company Brewer.

This year's Great American Beer Festival, held from September 29 through
October 1 in Denver, featured a record-setting 2,335 beers from more than 460
breweries. Coors Light, Keystone Light and the Sandlot brews were evaluated
against other beers in blind taste tests by more than 100 professional judges
from around the world. Coors Brewing Company was an official sponsor of this
year's festival and is the only major brewer to have been involved with the
festival for all 24 years of its history.

"We're thrilled to win nine of the Great American Beer Festival's medals,
and to also have Sandlot Brewery named as the 2005 Small Brewing Company.
Each of these medals exemplifies Coors Brewing Company's commitment to
refreshing, innovative and enjoyable beers," said Bob Merchant, vice
president, manufacturing and planning for Coors Brewing Company. "The Great
American Beer Festival awards only those beers that are recognized as symbols
of brewing excellence, such as Coors Light, Keystone Light and our Sandlot
brews."

Seven brews from Sandlot Brewery at Coors Field received medals at the
festival. These included:

The Great American Beer Festival invites industry professionals from
around the world to sit together in small groups and, without knowing the
brand name, taste beers in each specified style category. The ultimate goal of
the Greatest American Beer Festival Judge Panel is to identify the three beers
that best represent each beer-style category as described and adopted by the
Great American Beer Festival.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company,
(NYSE: TAP). It is the third largest brewer in the U.S. The company's U.S.
brands include Coors Light, Molson Canadian, Coors, Aspen Edge, Killian's
Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information
on Molson Coors, visit the company's Web site, http://www.molsoncoors.com .