Lesson 7: SEO Content Basics

Having delved into only some technical matters in SEO, in lesson 7, we will discuss the very material that SEO’s need in order to be able to optimise. This lesson covers the fundamentals of content and its importance. The topic of content is something that has been debated for a long time and although its definition may create an idea, we sometimes fail to realise that content is anything on a website that communicates with the audience. These days there is an art to creating content that is both user-friendly as well as designed to further enhance your content in the eyes of the search engines.