Monday, March 2, 2015

PPC Mobile Tips and Strategies

People are
relying on their mobile devices more and more, each and every day.
This is why online marketing strategies such as Pay Per Click (PPC)
need to be optimized for mobile devices in order to give website
visitors a smooth experience. There is a lot to consider when moving
to mobile, and these are some things that should be in your strategy:

Mobile
preferred ads – when creating ads, like in AdWords for example,
make sure to select the option which makes the ads displayable on
mobile. When creating the ads, make sure that there are
mobile-specific words so that they know you have a mobile site.

Create a
mobile-optimized website – make sure that your website is
optimized in mobile browsers and that the pages are easily viewable
and navigable so that smooth visits will go smoothly. Some websites
do not have a mobile site and display the native site instead, which
can be rather hard to navigate on a mobile browser.

Make use
of mobile ad extensions – these include sitelinks and location
extensions, among many. These have varied functions; for example,
location extensions can show when a store is open or closed, and
sitelinks can give driving directions to the store.

PPC, along
with other online marketing strategies, are now being optimized for
mobile because of the number of people using smartphones and the
number of people making their mobile browser their primary access to
the Internet. You too can ride with this trend with Dallas PPC
experts.

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Champion Trailers is a widely known, respected trailer parts and repair company located in Slidell, Louisiana. We are recognized for providing high quality product at prices all customers can afford. Our inventory is consists of all types of parts for boat, utility, enclosed, and some RV trailers. In addition to part sales we provide service, repairs, and modifications to all types of light to heavy duty trailers.