Tuesday, July 25, 2017

Jio Phone Free With Rs. 1,500 Deposit, Unlimited 4G Data – Launched

Jio Phone Free With Rs. 1,500 Deposit, Unlimited 4G Data – Launched

At the Reliance AGM on Friday, Chairman Mukesh Ambani announced Jio
Phone was introduced as “India ka Smartphone”, for an “effective price
of Rs. 0” – but you have to pay a “fully refundable” Rs. 1,500 deposit,
refunded after three years.
Although Reliance Jio launched in India in September, the company’s
offering has been restricted to smartphone users as it is a 4G only
network, and to make calls, a phone has to support the VoLTE technology,
which is usually not found on basic phones. The company aims to change
that with the Jio Phone, which comes with 4G VoLTE support. The JioPhone
will include access to apps like JioCinema, JioTV, and JioMusic.
The phone will be available from August 15 – for testing, in beta,
and for pre-booking from August 24. Users who pre-book will be able to
buy the phone from September, on a first come first serve basis. It will
come with a couple of different data packs. Users can either pay Rs.
153 per month, for which they will get free voice and SMS, and unlimited
data, along with Jio apps, or they can pay Rs. 309 per month, to get
all this, plus the support for mirroring your screen on a TV, via a
cable that can even be plugged into CRT TVs. After three years, you can
return the phone, and get a full refund on the deposit.
Aside from that, the company will also have two sachet packs, at Rs.
24 for two days, or Rs. 54 per week, for users who don’t want to commit
to Rs. 153 as an upfront payment.
The JioPhone was introduced by Akash and Isha Ambani, revealing the
phone’s support voice commands, along with standard feature phone
functionality. Isha Ambani said that the phone looks familiar by design,
to ensure that it is easy to use.

The phone comes with a number of apps and browser
installed aside from Jio’s offerings too. On stage, we caught glimpses
of the JioPhone browser, Facebook, and also PM Modi’s Mann Ki Baat
broadcast.

The company will also be adding NFC support to
the JioPhone to allow tap and pay solutions with a linked bank account,
Akash Ambani said. This will also support UPI payments, and debit and
credit card payments, similar to Samsung Pay, he said.

“There are 78 crore mobile phones in India,”
Mukesh Ambani pointed out. “However, in this 78 crore, there are more
than 50 crore feature phone users, who have been left out. They can
neither afford the cheapest LTE smartphone, nor the exorbitant cost of
data.”

“Data is the oxygen of digital life, and no
Indian should suffer because of unaffordability,” he added. “Sadly the
vast majority of mobile users are starved of data. This unfairness must
end, and Jio is committing to ending it today.”

To accomplish this, the company needs to deliver
on three pillars, Ambani said – connectivity, data affordability, and
device affordability. “Jio is a data strong network built for the
Internet from the ground up,” he said. “The TRAI speedtest portal has
consistently ranked Jio as the clear 4G network leader in coverage,
usage, and data speeds.”

“Our network continues to rapidly expand. Jio, in
the next 12 months, will cover 99 percent of the population. India’s 4G
coverage will be more than its 2G coverage,” he added. To meet the need
for device affordability, the company realised it would have to release
a 4G VoLTE feature phone, as even an entry level smartphone costs
between Rs. 3,000 and Rs. 4,500, Ambani said.

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