Hiring and Retaining “A” Players with Adam Franklin

2019-04-12T20:10:49+10:00David Jenyns

Podcast Episode #11

Hiring new team members can be a nerve-wracking time, especially when you don’t have much recruiting experience. How can you possibly make the right choice based on reading a CV and having a short interview with a few candidates? Follow Adam’s effective process for recruiting “A Players” to your team.

Guest’s Background:

Adam Franklin is the Amazon #1 bestselling author of Web Marketing That Works (Wiley & Sons 2014), an entrepreneur, business owner, and marketer who lives and breathes social media, content marketing, and inbound marketing.

His Bluewire Media blog is Australia’s #1 business blog and he has written for The Australian, Sydney Morning Herald, and Smart Company. Adam has been interviewed on 2UE, 4BC, and ABC612 radio.

He speaks with ‘in the trenches‘ experience from running his own company for 10 years. He also sends his weekly Bluewire News email to over 20,000 marketers worldwide.

Adam has delighted audiences around the world with his humorous and jargon-free presentations. He has been speaking professionally since 2009 and is often the highest rated speaker at conferences.

Ideal audience: Complete newbies and social media cynics from corporate professionals to small business owners!

How to Hire and Retain “A Players”

Step 1: Write a Job Score Card (job ad) and publish it.

A Job Score Card contains a description of the role, what type of person would be most appropriate and your organisation’s core values.

Step 2: Create a job application form to allow candidates to apply.

Align your questions to your core values. Include questions about the candidate’s area of work interest, how they found the job ad, their salary expectations, what their dream career would be and other interests.

During the interview talk in greater detail about the questions asked in the application form and on the screening phone call. The primary objective is to ensure the candidate’s values align with the company’s core values.

Step 7: Introduce the successful applicant to the team.

This process that takes about 20 minutes and includes:

Introduction to the team,

Applicant introduces themselves,

Sharing examples of applicant’s previous work and expertise,

Team members introduce themselves to the applicant,

Q&A time.

After the meeting, ask your team to vote anonymously if they want to work with that candidate or not. Note: All team members need to vote positively for the candidate to receive a job offer.