David Leger's ADM Profile page

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"Great article. My brother in law works at Tangerine. Customer experience is paramount there. Always has been since they came to Canada as ING many years ago. Go figure a bank with no branches would be so successful... But when you call them,…"

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.But are we taking an easy way out that will end up hurting us more than helping us long term ?I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing costs. From the simple “Would you prefer we…See More

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.

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Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in North America. Our Canadian Headquarters are in Markham, Ontario, with Worldwide Headquartered in West Chicago, IL. Aspen Marketing has more than 825 employees in North America. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Multi-Cultural Marketing and Database Analytics for clients such as General Motors, Hyundai Canada, Subaru Canada, Ford Canada, Pfaff Automotive Partners.

"What will YOU contribute to the ADM Community?"

David Leger is an account executive with Aspen Marketing Services in Canada. David Leger comes with a wealth of experience in Marketing and CRM, with a specialty in the Automotive Industry.

David Leger specialize in consulting with Automotive dealers on customer loyalty, retention and customer acquisition. David Leger takes both an analytical and creative approach to acquiring and retaining customers.

Previous to Aspen, David Leger spent some time with Reynolds and Reynolds where he helped dealers maximize their marketing efforts and cut costs by mining their database. David Leger also spent several years as a business analyst in the telecom industry where he perfected his skills in analyzing simple and complex databases.

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.

But are we taking an easy way out that will end up hurting us more than helping us long term ?

I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…

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