Apparently meant to spur some type of gold rush, yet it completely misses the mark. Why would someone take the time and money to develop for Windows Phone? Does the promise of $100 really change that? Does a developer who is going to spend months developing an app, and subsequent months or years supporting that app, really get excited about $100?

Meanwhile, Android is attractive in terms of market share and the wide range of devices it supports. iOS has the highest benchmark for quality and what you want: customers that will pay good money.

When Apple launched the App Store in 2008, they partnered with KPCB to launch iFund, an investment of a guaranteed $200 millionto support app development.