Forget What Macy's Marketing Chief Just Said: Data Show Trump IS Hurting The Store

On Tuesday, Macy's CMO Martine Reardon said the reason the store
will not drop licensor Donald Trump, despite his bizarre allegations
that President Obama might not be American, is because Macy's
listens more closely to its shoppers than to the media. (Or to
online petitions calling for Macy's to drop Trump.)