Since the beginning of time, energy has been the world's most sought after commodity.

In ancient mythology, Prometheus stole fire and gave man his first flame.

In today's world, wars are fought over energy.

The supplement universe has a war of its own; countless brands employ relentless advertising and promotional campaigns to announce that their product delivers the most energy. No product has ever fully delivered on this seemingly simple promise; customer's routinely admit they stray from brand to brand, product to product, to try and find a better solution—and a product that will remain effective after the first few doses.

What is NO3? NO3 is Nitrate, an advanced compound that promotes unbelievable muscle pumps and amplifies the effectiveness of C4 Extreme.* Cellucor is utilizing a new compound where NO3 has been fused to create Creatine Nitrate.* Increased water solubility promotes better absorption and reduce the chance of the traditional side effects of Creatine supplementation.*

You will have more energy.* You will have help getting that extra rep, completing that last set - promoting strength, endurance, and physique personal bests.*

I need energy. My workouts are good, sure, but sometimes I'm tired; sometimes the fear of a mediocre workout keeps me on the couch - "I'll just go extra hard tomorrow," I say.

Do they make something for this? I don't necessarily need anything to help me put on size and I'm not looking for a thermogenic or an expensive nitric oxide.

I visit bodybuilding.com's store and see all of the usual suspects, but then stumble upon something new they are promoting... The product title reads Cellucor C4 Extreme. The label is different than anything I've ever seen before. The bottle isn't covered with a lengthy and hard to read propriety blend - this company is telling me straight up what I'm taking!

I'm sold - it is definitely worth a try. I go with the fruit punch flavor and virtually sprint through the checkout process. After one short day I receive my C4 in the mail and its game time. Yes I've had a long day at work and I'm tired, but the excitement of a new supplement to try out has taken over.

I know it's my first time trying C4 Extreme but I'm eager. The package suggests 1 scoop for first timers, but I'm no supplement rookie. I go with 1.5 scoops and am shocked how easily it mixes - I hardly had to stir!

Like a pro, I pound the whole thing in under 10 seconds. Smooth - the fruit punch is delicious, and I'm not even a picky taste guy (a supplement that works is more important than one that tastes good, but C4 Extreme brings me back to my Capri Sun grade school days)! I like.

I slip on my shoes and start stacking my playlist and begin noticing some slight tingles. I lick my lips as they begin to feel a little chapped - no they're not dry, it's the Beta Alanine, that's the C4, and it's time to go!"

As I walk to the gym, a warming sensation radiates through my body. C4 Extreme is no joke. I find myself jumping up and down to my iPod, excited for this workout - the hair on my neck and arms is standing up. I am ready to crush.

Today is chest day. I'm giggling as I warm up - the bar feels like a toy and I'm scared I'm going to throw it through the ceiling. I've never felt so confident, so strong; I've never been so focused.

My workout partner thinks I'm mad at him because I'm quiet. I don't speak I just signal for another plate. I'm not angry; I'm just more dialed in than ever before. I don't want to hear about his day right now, I just want to lift. Did I say I was tired today? I don't even remember.

I lie on the bench and visualize the set I'm about to do. Boom! I explode through the first rep and fight a smile. I see my spotter grin with surprise - he didn't even have to touch the bar. I feel in absolute control of every muscle, I can feel my heart beat in slow motion.

This mentality lasts the entire workout. Adrenaline is rushing through me. Sweat is pouring down my forehead and the gray shirt I walked into the gym wearing is now black. I don't care. I can keep going. Should we add another muscle group? Should we hit triceps too? Abs maybe?

Now everything I know about good workouts is telling me it's time to stop and get some protein. Rest IS important you know. My training partner is tired and begging to know where this unbelievable energy and endurance is coming from. We exchange awkward glances as we look at this clock; has it really been two hours?!

I talk him into a brutal burn out set. I cruise through a super set of leg raises and dumbbell flies both on a decline bench. I stand up and feel invincible. I'm more vascular than a magazine ad, more pumped than I've ever seen. My workout partner waves his gym towel in the air and begs for an end to this brutal session.

I oblige and head for the exit. We begin the short walk home in total silence. I hear my training partner clear his throat. "Hey, I'm trying the C4 Extreme tomorrow, I don't care what you say," he says, quietly.

I grin, thinking of all I just accomplished, and decide to simply state the obvious; "I know."

The result is a highly absorbable creatine that simultaneously increases Nitric Oxide and ATP levels within the body.* Creatine nitrate is a highly efficient vasodilator, opening up the blood pathways into the muscles promoting optimal nutrient deliver and muscle pumps.*

Synephrine is a potent adrenergic stimulator that augments energy levels and ATP synthesis. Synephrine, although milder, is structurally similar to Ephedra. The compound enhances adrenaline stimulation and promotes weight loss by amplifying fat burning, metabolism, and thermogenesis.*

N-ACETYL-L-TYROSINE

N-Acetyl-L-tyrosine is a more rapidly absorbed and bio-available form of L-Tyrosine that is less prone to urinary excretion.* L-Tyrosine is an amino acid precursor to the adrenal and growth hormones epinephrine, dopamine and norepinephrine.* These hormones support HGH release, and contribute to higher energy levels, awareness, and mental alertness.

MUCUNA PRURIENS

Mucuna Pruriens is widely known as the velvet bean. Mucuna Pruriens contains L-Dopa, a naturally occurring amino acid derivative that converts to dopamine in the brain. Dopamine supports growth hormone secretion—one of the most powerful compounds for body recomposition. Dopamine also converts to norepinephrine in the brain. Norepinephrine increases metabolism, amplifies energy levels and triggers an adrenaline response from the body.*

VITAMIN B12

Methylcobalamin is a potent form of Vitamin B12, an essential B-vitamin. Vitamin B12 greatly supports cellular metabolism and energy productions and aids in the production of fatty acids - broken down fats that are then easily burned.* Vitamin B12 also promotes healthy nervous system function and blood formation.*

The science behind C4 Extreme doesn't end with a superior formula - C4 Extreme is a great tasting and ultra - mixable product. C4 is immediately available in refreshing Tropical Fruit Punch and Orange flavors and has been formulated to enhance solubility making it one of the easiest to mix powdered supplements to date.

Cellucor has set another industry first by drastically improving label transparency. Beginning with the "Chrome Series" line, Cellucor has clearly labeled all key ingredient dosages - no more confusing proprietary blends, no more wondering what you're actually taking. It is our firm belief that greater information accessibility will allow us to deliver greater results.