about us

BMX – a subsidiary of Boulder Media LLC – is a leading SSP and digital advertising Ad Network in North America and Europe. Our unique platform, BMX – The Boulder Media Exchange, rapidly became a leader in the Online Video Market in just a few short years. The BMX platform helps top publishers to fully monetize their content through programmatic selling solutions. Our portfolio includes billions of monthly impressions providing us with the ability to help brands understand and connect with their audiences at scale. As a large buyer and seller of both display and video inventory, we bring outsized efficiencies to the market

Email Us: rtb@bouldervideo.media

Contact Us: 001-312-961-9200

Website: www.bouldervideo.media

Location: Boulder, Colorado

Sell Side Platform

SSP

BMX offers its Supply partners a fully transparent and fraud-free Programmatic Marketplace in the digital space across mobile, video, native and display platforms. We provide effective solutions via the use of prediction algorithms and data analysis of billions of daily ad impressions. BMX SSP enables publishers to sell their inventory directly, in real time. Adjacent to BMX Premium direct demand, our SSP is integrated with many other DSPs. Multiple connections to demand sources increase the probability of auctioning the highest number of ad impressions, for the highest CPM possible.

Private Marketplace

As a fully integrated component of our full-stack solution, we are able to offer you additional levels of buying and security. With our Private Marketplace you also gain access to exclusive deals as well as the opportunity to buy users & data.

Preferred Deals

Programmatic buyers can easily gain access to inventory of publishers. Reporting Customized dashboard allows publishers to have full control of trading activity. Responsive design allows access from desktop, mobile and tablet devices.

Lightning Fast Integrations

BMX Premium is fully compliant with Open RTB 2.3 standards. Integration with our SSP is an easy process. We offer two integration methods: direct or over BidSwitch. Our bid requests contain precise information according on IAB standards.

Brand Safety

At BMX quality control tools are an integral part of our platform. It is critical for us to ensure the quality of inventory you buy in order to protect your brand. We routinely monitor and take measures to improve quality of impressions across the marketplace. We also partner with third-party experts to minimize ad fraud. Our key fraud fighting tools are The Media Trust and Protected Media

SEAMLESS INTEGRATION WITH THE SUPPLY ECOSYSTEM

CENTRAL USER SYNCHRONISATIONCentrally syncs users with all supply partners to gain operational efficiency, via management and control of a single source sync call. Key Benefits for Demand Platforms

GENIUS TRAFFIC MODELINGIntelligently optimises the bidstream based on historical bidding activity in order to send more optimal inventory to demand partners. Helps to significantly reduce listening costs by maximizing the quality of traffic for a given QPS; ensuring higher win rates without impacting budget or delivery.

MACHINE LEARNING CAPABILITIES

Our system has been created with the capability to analyze auctions big data which allows it to minimize campaign optimization and achieve the best performance results. When utilizing our proven machine learning algorithm you can engage in strong revenue management and advanced traffic pattern detection. This will help you fuse together intelligent advertising technology with your sales team to create a more efficient marketing campaign that cannot be outdone.

Malware

We have implemented comprehensive malware detection through our friends at The Media Trust. This prevents web-based malware from infecting any traffic that is exchanged through BMX. This is enabled though first and third-party coding. This comes at no added cost and will ensure you are protected from malicious coding.

Fraud detection

BMX is enabled with the most advanced cyber security tools which will allow you to grow exponentially without any fears of invalid traffic. Our deep cyber security technology through Protected Media ensures you that every Display, Mobile and Video ad is properly located and visibly seen by real users. The moment fraud is detected you will be alerted and given steps to correct this action.

Devices

Verticals

Inventory Types

Payment

Boulder Video has built a Stellar payment record through paying on time, every time. We are a Colorado Based company that can be fully trusted to pay on time.

10B

total impressions

100M

Unique Users

Regions Covered

Top 5 Countries

USA

Canada

UK

Australia

Germany

AUDIENCE

Why to integrate with us

PARTNER WITH SUCCESSWhether you are integrating with us on the supply or demand side, you will be teaming up with a partner well-versed in executing a successful game plan. Whether your niche is Video or Display …. Mobile or Desktop.. The BMX is your trading floor!

COOKIE MATCHING FOR DSP’sThe matching process between DSP cookie ID and the SSP cookie ID is essential part of online advertising which allows a DSP (buyer) to know the potential value of a user. Such information allows the DSP to make intelligent decisions on how to serve the most appropriate advertisement. It is therefore important to ensure that buyers and sellers are appropriately cookiesynced for optimal results.