Overview: Application Performance Management (APM) 1.0 was defined years ago by Gartner as application performance monitoring for client server applications. In mobile, APM has taken on new and critical importance. This paper will explore the new role APM has taken, and help IT leaders understand where it can fit in their organization. One of the key findings collected in The Challenge of Application Performance in a Mobile Application World shows that organizations are currently behind the curve when it comes to managing and understanding mobile application performance and user experience. It reveals the number one pressure driving application performance strategies of organizations is the increased importance of mobile application access (69 percent). Read more to understand what mobile APM actually means, and how and where it can fit into your organization.