Partnership Will Expand Reed’s Presence in 196 Stores in Eight
Southern States

Reed’s, Inc. (NASDAQ: REED)
(OTCBB: REEDP)
(“Reed’s” or the “Company”), maker of the top-selling sodas in natural
food stores nationwide, announced today that it has expanded its product
placement into Harris Teeter Food Markets, which operates 196 stores in
high-income urban areas throughout the South. Harris Teeter will
immediately begin carrying three SKUs of Reed’s Ginger Brews and three
SKUs of Virgil’s branded products.

Christopher Reed, Founder and CEO of Reed’s, Inc., stated, “Harris
Teeter is an upscale, cutting-edge retailer that is a great fit for our
brands. As a leading retailer with a strong commitment to natural and
organic product offerings across their regions, Harris Teeter lends an
incredible opportunity to develop Reed’s and Virgil’s brand awareness in
the greater Southern mainstream market.”

Eddie Pearson, Vice President of the Southern Region for Reed’s, Inc.,
commented, “Harris Teeter is known for its phenomenal customer service
and for its innovations like its newly ‘branded’ departments. This is a
creative group and we look forward to participating in joint marketing
programs with Harris Teeter under our annual ‘partner-with-purpose’
marketing plans. This new enhanced relationship should result in
significant increases in sales in this supermarket chain.”

Harris Teeter is a food market chain operating in eight Southern states:
North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida,
Maryland and Delaware. At the request of Harris Teeter, Reed’s brands
will be distributed through their own distribution network.

About Reed’s, Inc.

Reed’s, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in natural
foods and mainstream. Its six award-winning non-alcoholic Ginger Brews
are unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that predates
commercial soft drinks.

In addition, the Company owns the top selling root beer line in natural
foods, the Virgil’s Root Beer product line, and the top selling cola
line in natural foods, the China Cola product line. Recently, Reed’s
added the Sonoma Sparkler brands to its line, a celebration drink with
an established customer base. Other product lines include: Reed’s Ginger
Candies and Reed’s Ginger Ice Creams.

Reed’s products are sold through specialty gourmet and natural food
stores, mainstream supermarket chains, retail stores and restaurants
nationwide, and in Canada. For more information about Reed’s, please
visit the company’s website at: http://www.reedsgingerbrew.com
or call 800-99-REEDS.

Harris Teeter, Inc., a wholly owned subsidiary of Ruddick
Corporation, is a food market chain that operates in the eight-state
area of North Carolina, South Carolina, Virginia, Georgia,
Tennessee, Florida, Maryland and Delaware. As of February 2010, the chain operates 196 stores in the Southern U.S. Harris Teeter is a
wholly owned subsidiary of the Charlotte-based Ruddick
Corp. (NYSE: RDK).
Supermarket News ranked Harris Teeter No. 34 in the 2010 “Top 75
North American Food Retailers” based on 2009 fiscal year sales of $2.92
billion. Based on 2005 revenue, Harris Teeter is the 93rd largest retailer
in the United
States.

SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing
Reed’s goals and strategies, contain “forward-looking statements.” These
forward-looking statements can generally be identified as such because
the context of the statement will include words such as “expects,”
“should,” “believes,” “anticipates” or words of similar import.
Similarly, statements that describe future plans, objectives or goals
are also forward-looking statements. While Reed’s is working to achieve
those goals and strategies, actual results could differ materially from
those projected in the forward-looking statements as a result of a
number of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which could
have an adverse effect on the business plans of Reed’s, its reputation
in the industry or its expected financial return from operations and
results of operations. In light of significant risks and uncertainties
inherent in forward-looking statements included herein, the inclusion of
such statements should not be regarded as a representation by Reed’s
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and uncertainties,
please see our most recent reports on Form 10-KSB and Form 10-Q, as
filed with the Securities and Exchange Commission, as they may be
amended from time to time. Reed’s undertakes no obligation to publicly
update any forward-looking statement, whether as a result of new
information, future events, or otherwise.