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A community, online, is a group of people that interact based on a shared interest. Communities allow for openness, transparency and better communication for companies. They can be used publicly to engage their customers and other businesses or used internally with in their own company to foster ideas, share knowledge, and communicate. Social communities don’t just tend to themselves, their maintenance is a full time job. They need to be constructed and checked multiple times daily. Sandy Carter, Author of “Get Bold” outlines seven rules for... [More]

In the last blog post I talked about the importance of social business. Having a strong online presence can greatly effect a company’s success. But this success can only be achieved if the social business is used to its fullest potential. It literally takes an entire team to build a community of social business. The traditional form of marketing involved creating a message and pushing it through traditional channels for the receiver to process. Marketing was a long process and campaigns took months to create and execute. As with everything in... [More]