Social Media Best PracticesPosted on Thursday, October 21, 2010Category: Social Media

At Odney, we follow some basic guidelines when working with social media. Here are a few good tips to help you with your social media efforts:

Social Media general practices: •Post on a variety of topics •Ask and answer questions •Posts should be relevant and timely •Link between channels. Facebook-->Twitter-->Blog-->YouTube etc…

Facebook: •Post Notes within Status Updates. Use a variety between longer posts, questions, and shorter posts. •Post current media (TV and Radio commercials, Press Releases etc…) •Link and tag when appropriate. There are opportunities to connect with news/media outlets, people, and other organizations which can create more traffic to your page.

Twitter: •#FF (Follow Fridays) on Twitter. This is a great way to increase followers and there are a lot of relationships that could be built just by "Follow Friday-ing" someone. •Part of being in the Twitter community is to follow back users who follow you. This will encourage growth.

Blogging: •Use pictures •Post once to a few times a week. Posts don't have to be long, They can follow what's happening on your social media channels for topic ideas (and vice versa).