And
there was that
poor sucker Flaubert
rolling around on
his floor for three
days looking for the
right word.

--
Dorothy Parker

Put
your copy on a
strict adjective diet.

--
Vicky Oliver

Power Sales Words,
by author and advertising executive, Vicky Oliver, teaches readers how to write powerfully and persuasively for business and advertising, including marketing, sales letters and advertising copywriting. The book contains lists of power words, and can be used as a business person's thesaurus.

Power Sales Words: How to Write it, Say it, and Sell it with Sizzle by Vicky Oliver explains how to compose attention-grabbing copy.