Dove apologizes after Facebook ad called racially insensitive

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This undated combo of images made from video shows a Dove body wash ad. Dove is facing heat for the ad and said Saturday, Oct. 7, 2017, that it regrets the offense caused by the ad. The company said it 'missed the mark in representing women of color thoughtfully.' (Twitter via AP)

Screenshots of the ad, used to market a soap product, show a black woman pulling a brown shirt over her head to reveal a white woman in a beige shirt underneath. A video capture of the ad shows a third woman.

The ad has been deleted, and the poor optics led to apologies on Facebook and Twitter. In both statements, the company acknowledged that it “missed the mark in thoughtfully representing women of color.”