Today, consumers of all ages live the connected lifestyle. In fact, MRG
estimates that the US installed base of Internet-connected devices will
grow to 900 million by 2017. Since 2010, the largest growth in connected
devices has been with smartphones, tablets and connected TVs. The US
smartphone installed base alone grew from 88 million units in 2010 to
170 million in 2012. The driving force behind these mind-boggling growth
statistics has been the creation of digital ecosystems. Devices are no
longer sold based exclusively on product design, or their features and
functions. Digital ecosystems combine devices, services and content from
multiple suppliers to generate greater consumer value than each element
could offer independently.

US consumers are rapidly adopting connected CE devices. Smartphones,
tablets and Internet-connectible TVs top the list. Since 2010 the
average number of connected devices owned by US broadband households has
increased from five devices per HH to over seven devices per HH. The
proliferation of connected devices has given consumers new entertainment
choices. It has been widely assumed that the adoption of all these
connected devices would dramatically change our entertainment
consumption behavior. The multiscreen entertainment market was supposed
to be about consuming entertainment using lots of different screens.
This has become a reality only for some.

Key Topics Covered:

Executive Summary

Introduction

Methodology

Connected Device Adoption

US Shipments

US Device Installed Base

Digital Ecosystems

Use of Connected Devices for Entertainment Activities

Personal Computers

Smartphones

Apple iPhone

Android Smartphones

Windows Smartphones

Tablets

iPad

Kindle Fire

Other Tablets

Connected TVs

Market Analysis and Forecasts

I. Connected Device Adoption Follows an Evolutionary Pattern

II. Interest in Technology Correlates to Interest in Online Entertainment

III. The Adoption of Technology does not Directly Alter Online
Entertainment Behavior