4 Things Your Video Conferencing Habits Can Tell You About Your Company

Video conferencing is key for communicating and collaborating in the modern workplace, but its utility doesn’t end there. Here are four unexpected questions you can answer from simple assessments of your company’s online video conferencing habits:

IT Impact (ROI)

Ask: How impactful are your IT solutions on the whole?

Some initiatives of CIOs and IT managers are difficult to track, but video conferencing service usage among employees doesn’t have to be. Using a video meeting service that’s centrally managed allows you to demonstrate the impact of your decisions by providing direct and measurable statistics on the use of your systems.

Having a central control panel allows you to measure and monitor meetings from afar, track historic usage trends, and see usage distribution among users and endpoints. This allows you to showcase real utilization numbers and determine ROI over time.

Travel Spending

Ask: How much are you saving in travel costs each year?

It’s fairly easy to measure how much you’re spending on travel, but with the right video conferencing solution, you should also be able to measure how much you’re saving. Totaling $307.2 billion in 2016, business travel is no small expenditure for businesses in the US. Companies using video conferencing, however, can see up to 30 percent reduction in travel costs overall.

Tracking the hours employees spend in video conference meetings is an easy way to capture this number—and improve it year over year.

Carbon Emission

Ask: Are you doing your part when it comes to the green footprint and environmental regulations?

According to a New York Times article, one round-trip flight from New York to Europe or to San Francisco creates a warming effect equivalent of 2-3 tons of carbon dioxide per person. That’s a lot of carbon dioxide.

Tracking internal video conferencing usage statistics is one of the most tangible ways to decrease the environmental impact of your company and showcase your green initiatives overall. By using a video conferencing solution with a built-in command center, you can easily view information like carbon emissions saved, mileage covered, meeting distances and travel costs saved, all through enabling employees to hold video meetings.

About the Author

I'm the Content Marketing Manager at BlueJeans. In the BlueJeans Resource Hub, we've got all sorts of video-centric content, ranging from infographics and blog posts, to webinars and how-to articles. Browse around to explore why we believe in the power of video!