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Located at the intersection of 2nd Street and Pacific Coast Highway, the nearly 11-acre property has been the subject of numerous failed developments going back to the 1990s. Although previous attempts were felled by a combination of community resistance and lukewarm market conditions, CenterCal will look to avoid those stumbling blocks through a relatively modest proposal.

According to environmental documents published by the Long Beach Department of Development Services, the project calls for an approximately 245,000-square-foot commercial center, featuring 95,000 square feet of retail uses, a 55,000-square-foot grocery store, a 25,000-quare-foot health club, 70,000 square feet of restaurant space and parking for 1,150 vehicles. All of the proposed buildings would rise to a maximum height of two stories, or 35 feet above ground.

Renderings portray a series of low-rise retail structures, linked by pedestrian walkways. A Whole Foods Market will anchor the development.

Construction is scheduled to occur over approximately 16 months, with completion expected in 2018.