Marketing channel detail - first and last touch

These reports provide insight on the specific campaigns or keywords are most effective on your site. You can use this report to allocate success metrics and revenue to various channel details, without regard to the overall channel they are in. For example, you can see how a certain paid search keyword compares against an email campaign. As opposed to the Marketing Channel Overview report, this report resembles a standard report.

Report properties

Specifically, the report uses the
Set the channel's value to
part of each rule. Changing these rules or the how the channel's value is set changes how data in this report is calculated. See the Marketing Channel processing rules
FAQ
for more information.