About Aroma

Astera Parodont new products were presented at the 3rd Scientific Congress of the Bulgarian Dental Association

From 23rd to 24th November, 2013, the 3rd Scientific Congress of the Sofia Regional Branch of the Bulgarian Dental Association was held with the support of Astera. The opening was attended by Dr. Todor Chobanov, Deputy Mayor of Sofia Municipality; Prof. Dr. Andon Filchev, dean of the Faculty of Dental Medicine; over 20 foreign delegates and 400 guests.

The forum included various lectures and trainings related to cosmetic dental surgery, health and oral hygiene. The presentation of Astera evoked great interest, introducing the new series Parodont and its advantages over the competing brands. Astera, as one of the best known and used brands for oral care products, has been on the market for 18 years. To get themselves acquainted with the superior quality and high-tech production environment, guests were invited to take on "The way of the product - Astera".

Astera Parodont includes:

Three toothpastes: Active, Sensitive, Herbal and White, which noticeably tightens gums, have a strong antibacterial activity against bacteria that cause periodontitis and act according to their other qualities – relieve, decrease sensitivity or whiten.

Two toothbrushes: Sensitive and Control. Astera Parodont Sensitive toothbrush reaches places which conventional brushes cannot reach. This is due to the special bilateral tapered fibers that clean deep between the teeth and gums, where food residues accumulate. Toothbrush Astera Parodont Control is specially designed for people with problematic gums and sensitive teeth.

Astera Parodont Active mouth water is for everyday use and is based on aluminum lactate and chlorhexidine for healthy teeth and gums.

Paradontitis is one of the most common diseases in the oral cavity. This is the most complex disease in dentistry, as well. The specialized series Astera Parodont is created thanks to collaboration with dentists. Prevention and professional care is the key to good oral hygiene and the overall health of the body. Prevention with quality products can solve specific future dental problems. Astera provides a solution to these problems, being a good partner in the maintenance treatment of these dental problems.

For yet another year we partook in Beautyworld Middle East 2017 trade fair. Our stand was one of a record size – 452 sq.ft., stylish and attractive, most suitable for Aroma. The best-selling Bulgarian products in hair care, oral hygiene, face and body cosmetics, washing products were on display at this impressive square footage. We provided a comprehensive choice of superior and differentiated brands that our customers love and are very familiar with - Aroma, Astera, Zdrave, Aroma Color.