Grand Hyatt Melbourne is excited to announce the launch of their own WeChat account, the world’s fastest growing social application that has changed the way people connect and communicate with each other from all over the world.

WeChat has grown from just a voice messaging platform into the world’s fastest growing application with over 900 million monthly active users. WeChat users can learn about special offers and understand the hotel’s facilities when they subscribe to Grand Hyatt Melbourne’s WeChat official account.

‘The launch of our official WeChat account is one of many initiatives to strengthen our commitment to our Chinese travellers by engaging with them through this platform and provide a more personalised travel experience. Users are able to explore our hotel offerings and keep up-to-date with the latest news and events through one application’, Nicole Pasqual, Grand Hyatt Melbourne’s Director of Sales & Marketing.

The Chinese visitor market is changing rapidly with significant growth in the number of high spending independent travellers, a positive trend that will see more during Chinese New Year this month. Grand Hyatt Melbourne recognises the change in which the Chinese market has redefined the travel experience through this remarkable platform which has now become a part of life in China.