AHOA: Rei Inamoto 2012 Induction Video

Honoring advertising's 40-and-under minds.

Published on Nov 14, 2012

Editor's Pick

On Tuesday, the American Advertising Federation honored eight of the brightest minds in advertising under the age of 40, in a lunch and awards ceremony in New York. And before each of the honorees came up on stage to get their award, a fun, lighthearted video was played, celebrating (and in some cases, skewering) the award recipient.

From a Law and Order-themed video that tried to get to the bottom of how Erin Clift, the VP of global marketing and partnerships at Spotify, seemingly does it all, to a surreal video of Rei Inamoto, the CCO at AKQA, and his identical twin, Yu, the videos were a really great way to recognize the achievements of each of the honorees. And of course, there were plenty of inside jokes, as in the video for Tor Myhren, the president of Grey NY, which featured a talking baby with a very dirty mouth -- a nod to the creative's popular E*Trade talking baby spots. We also loved the film introducing Allstate director of marketing, Georgina Flores, which had a familiar voice-over telling her story.

Also among the honorees was Max Page, the eight-year-old star of Volkswagen's Super Bowl 2011 effort, "The Force." While too young to officially be inducted, the pint-sized Darth Vader, who was born with a congenital heart defect and just underwent another heart surgery, was
recognized for his work in lobbying DC on behalf of the Children's Hospital Association, and raising money for sick kids everywhere. AAF presented him with a $10,000 check to go towards the charities he supports.

See below for a full list of honorees, and check out their bios on the AAF website.