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Privacy Policy

Weather Alert

Pulaski, GA 30451

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This statement discloses the privacy practices of Earth Networks, Inc. and its WeatherBug
properties ("WeatherBug"). These include the website http://www.weatherbug.com, and the WeatherBug
desktop and mobile applications (collectively, "the Services").

The Internet continues to evolve and change the way all of us communicate and interact with each other. While the Internet allows each of us access to more information and services than ever before, these new online activities raise new challenges, such as the privacy issues addressed in this policy. WeatherBug is committed to working with public policy organizations, industry groups, and government institutions to understand and address these challenges as they arise. Most importantly, we believe that having a relationship with our customers that is founded on trust is good business. Any feedback you would like to provide to help us better meet your expectations in this area is welcomed.

WeatherBug wants to make your experiences with us satisfying and safe. Our data collection policies allow you to choose how much personal information to provide to us, and to control how we use that information. Our goal is to provide you with a satisfying experience while allowing you to control your privacy. WeatherBug collects and uses information primarily to make it easier and more rewarding for you to use our services. If you choose to register with us, you may be asked at various times to provide information such as your name, email address, and/or information about what you like and do not like. We request this information to provide our strongest value to you - a personalized experience. Customers who personalize our service come back more often - and it's the customers that visit us often who make us successful - so we do everything we can to make WeatherBug your service and to give you just the content you want.

Information collected online is often defined as being either personally identifiable or anonymous:

Personally Identifiable Information refers to information that
identifies specifically who you are, such as your name, e-mail address, or mailing address.
We may also ask you for demographic information such as ZIP Code, gender and year of birth.
In many cases we need this information to provide the personalized or enhanced service
that you have requested. We hope that, like many of our customers, you will find
it beneficial to judiciously provide Information to WeatherBug
so that we may provide more valuable free content and products to you.

The amount of Personally Identifiable Information that you choose to disclose to WeatherBug is completely up
to you. The only way we know something about you personally is if you register for a personalized service or
promotion. In other words, we will know Personally Identifiable Information about you only if you choose to
share this type of information with us.

Anonymous Information refers to information that cannot be tied back to a specific individual.
For instance, we may know that 10,000 people visited this Privacy Policy today, but we do not know their names,
where they live, or their date of birth. What we collect from transactions such as this constitutes anonymous
information. Some of the individuals who access our services decline to use the personalization features that
are available to them, and therefore those individuals are anonymous to us and the data we collect is similarly
anonymous information. Anonymous Information may be collected several ways, including through the use of cookies,
web beacons or from the device that you are using.

Registration and Payment Information: We may ask you to provide us with personal information on a voluntary basis in certain areas of the Services, and you will be required to provide personal information when you make purchases on the Services. The kinds of personal information that we may request may include your name, address, email address, ("Personal Information") and information about your interests in and use of various products, programs, and services. All such information will be treated in accordance with the terms of this Privacy Policy.

IP Addresses and "Cookie" Information: As is the case with many sites, the Services log your IP address and uses standard technology called "cookies," which are small data files that are downloaded onto your computer when you visit the Services. Cookies automatically identify your browser to the weatherbug.com server whenever you interact with the Services. We use cookies and the information they provide to improve our services and the quality of your experience with the Services. If you prefer not to allow us to collect "cookie" information, you can disable the cookies by turning them off in your browser, although some areas of the Services may not function properly if you do. We do not link IP addresses to your name, email address or other Personal Information. This means that your session will be tracked, but you will not be personally identified.

Web Beacons and Clear GIFs: The Services may also use pieces of code called "web beacons" or "clear gifs" to obtain certain types of information when your Web browser accesses the Services or when you are provided the opportunity to complete surveys, participate in a sweepstakes or other incentives, or open or respond to any newsletter or other email you may have received from the Services. These web beacons or clear GIFs may also be used to deliver cookies that conform to our cookie policy.

Use of Information From Third Parties: Earth Networks/WeatherBug may use consumer information obtained from third party providers for a variety of purposes, including improving the accuracy of our customer database, to increase our understanding of our customer database, to increase our understanding of our customers, to identify potential new customers and to better tailor our advertising to our customers.

Third-Party Optimization Providers and Cookie Opt-Out: We currently contract with several online partners to help manage and optimize the Services. We use these services to help us measure how visitors use our Services. To do this, we use Web beacons and cookies provided by our online partners on the Services. The type of information we collect includes information provided by the customer, IP addresses, cookie information (and other information that tracks browsing history). By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Although our online partner logs the information coming from our Services on our behalf, we control how that data may and may not be used.

Third Party Advertising Partners: We work with a variety of advertisers, advertising networks, advertising servers, and analytics companies. These advertisers, advertising networks, advertising servers, and analytics companies use various technologies, and technologies from third party companies, to collect data in order to send (or serve) relevant ads to you and other users. These technologies may include the placement of cookies or web beacons, the use of unique or non-unique non-personal identifiers, or the use of other technologies on our Services, and these technologies may be used to track user behavior, to track how our Services are being used, and possibly to serve you more relevant ads. These targeted advertisements may appear on our Services or other services that you visit. This Privacy Policy does not cover the use of various technologies by advertisers, advertising networks, advertising servers, and analytics companies. These companies may also obtain information from services you use from other companies, including without limitation, other websites, mobile websites, mobile downloadable applications, and downloadable desktop applications, and combine that information with information they obtain through these third party technologies on our Services. You should be aware that we do not have control over these third party technologies or the information contained in them. Our advertising partners will make the data we provide it anonymous when utilized in advertising. To learn more about the use of this information or choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative by clicking here.

Links to 3rd party Sites: Our Services includes links to other websites whose privacy practices may differ from those of WeatherBug. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Our website also includes Social Media Features, such as the Facebook Like button and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Location Information. In certain instances in our Services, you will be able to input specific location information in order for us to bring up the weather for that location. For that Service, we will ask you to input specific location such as address, city and state or zip code. When you use a location-enabled WeatherBug service, such as one of our mobile applications, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We may also use various technologies to determine your approximate location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers. To offer you certain Services, provide advertisements based on your physical geographic location, and engage in the other uses described below, on some devices we provide you the option to opt-in to allow us to use your physical geographic location using GPS, cellular network location based services on your device, or browser services. You may at any time opt-out from these geo-location services by going to the Preferences section of your WeatherBug application or the Settings section of your device.

Content Submissions. If you upload, rate or share videos or photos, you have to be registered and logged into this feature, and you will be required to provide us with a user name and email address. If you provide us with content, including, without limitation, submissions and user comments, any metadata, including, without limitation, geo-location and tags, in that content may become publicly available.

How Else Does WeatherBug Use Information That It Collects from the Services? As well as using information about you for the specific purposes set out above, we may also use information about visitors to the Services to monitor consumer interest in our range of products and services, to troubleshoot problems that may arise on our Services, to protect against fraud or other criminal activity on our Services and other websites, to customize your user experience on the Services, to notify you of product or service offerings that we think may be of interest to you, to inform you about special promotions, and to assist us in tailoring our product lines, our services, and the content of the Services to our online visitors' needs by collecting information about their preferences through tracking patterns of page-viewing on the Services. To assist in this, at certain times, we create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences. We may also share data we collect about you, your devices and other visitors to the Services in an anonymous or aggregated form with our business partners and others.

We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties. From time to time, WeatherBug may be required to share personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. In addition, we may share certain personal information when we believe that doing so is reasonably necessary to protect the rights, property and safety of our company and/or others. WeatherBug may also share personally identifiable information with controlling entities, entities it controls, and those under common control. Finally, WeatherBug may transfer personal information to participating companies in the event of a corporate sale, merger, acquisition, dissolution or similar event, in which case, you will be notified via email and/or a prominent notice on our Services and/or applications of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

We may also share your personal information to companies that provide services to help us with our business activities such as shipping your order or offering customer service. These service providers are authorized to use your personal information only as necessary to provide these services to us.

Your Rights
You can correct factual errors in your Personal Information by sending us a request that credibly shows any error. If you wish to access, update,correct or delete your Personal Information that we collect online, please contact us by mail at the address shown in the How to Contact section below. To protect your privacy and security, we will take reasonable steps to verify your identity before granting access or making corrections.

Opt Out: From time to time, WeatherBug may notify you by email of special promotions, changes to our Services, new product lines or products or service offerings that we think may be of special interest to you. If you decide you no longer want to receive emails notifying you of this information, click here to unsubscribe or follow the instructions in each promotional message.

Our services have been designed to enable WeatherBug to provide hyper-local, personally relevant weather related content to those customers who wish to receive it. The majority of the services that are provided for free through WeatherBug are supported by advertising revenues. Our ability to provide enhanced services and content to our customers is dependent on our ability to provide venues for our advertising partners that reach specific demographic segments of our customer base. Generally, advertisers have little interest in reaching a specific customer of our services - and as a matter of policy we provide no mechanism for an advertiser to reach you individually or any other specific customer. Instead, our advertising partners have the need to reach customers who share common demographic or behavioral characteristics such as a specific gender or age range. For instance, certain products, such as sporting goods, may be purchased more often by men then by women, and therefore when advertising those types of products, the advertiser would prefer to target their messages just to men. The better job WeatherBug does in providing a mechanism for advertisers to reach specific sub-segments of our users, the more revenue we can generate from advertising and that, ultimately, is what allows you to get the free content that is available from WeatherBug.

Most importantly, at no time is your Personally Identifiable Information used to determine what
advertising you receive nor do we use it to determine what type of advertising any other customer
of WeatherBug will receive.

Below is a description of the uses of the information that we collect
and how our visitors and advertisers benefit from these actions:

We provide personalized content in the form of weather conditions, forecasts, storm warnings,
camera images, and related relevant content to our users. We pay attention to what our customers
do and do not use on our service and modify our content appropriately. We match the patterns of
usage that our consumers exhibit on any website where we serve advertising to create anonymous
profiles about our customers. The creation of an anonymous profile allows WeatherBug to
statistically model the demographic characteristics of a customer, without ever knowing
that customer's name or any other Personally Identifiable Information about them. These
anonymous profiles are used to target advertising to those customers, both on the WeatherBug
domain and any of the other Internet domains where we serve advertising.

The power and popularity of smartphones has enabled us to take our hyper-local weather
information and present it customers on the move. These types of services are typically
known as "location based services", and they require and are enabled by the collection of
specific location data from the device itself. The location data is collected anonymously,
in a way that does not identify you. We use this data to send precise, location-specific
weather information to our customers who activate this feature. We also share anonymous
location data with advertisers to enable more relevant advertising to be served to the applications.

On occasion, WeatherBug may offer affiliates the opportunity to host the WeatherBug application for download, and to receive branding or other consideration in return for helping us increase the number of users for our product(s). In some cases, if you have downloaded the WeatherBug application from an affiliate, the registration information that you provide may be shared with the affiliate. You will be advised prior to registering whether the information will be shared, and if so whether this is a mandatory condition of the download. Please check the affiliate's own Privacy Policy to determine their information distribution policies.

If you choose to upload photograph(s), participate in blogs, chat rooms or other forums, on the WeatherBug community section, we will collect the Personally Identifiable Information that you wish to share with us. This may include: name, location where the photo was taken and ZIP Code where the photo was taken. If you have participated in the WeatherBug Community and wish to have a photo or any of your posted information removed, please send your request to info@earthnetworks.com.com.In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Information provided within the community section of the site that is Personally Identifiable Information can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the Personally Identifiable Information you choose to submit in these forums.

WeatherBug does offer you the ability to control the email communications we make to
you. It is our intention to give you as much control over our relationship as possible.
First, as mentioned earlier, the consumer always has the final word on whether WeatherBug
- or any Internet company - knows who you are. It is your choice to share Personally
Identifiable Information with WeatherBug, and we encourage you to consider only sharing
information with any site on the Internet in which you feel you receive true value in
exchange for that information and if you respect the privacy practices of the firm.

WeatherBug will always give you a chance to unsubscribe to any email communication from us -
clear directions for doing so will appear in any email message we send to you. At times, WeatherBug
may enter into co-branding arrangements with other companies, and if so, an opt-in question may be
present for contact from these firms as well. Their opt-out features are specific to each organization,
but you should never receive email from these organizations unless you have indicated that it is acceptable.
All email from WeatherBug, or from co-brand partners who gain your permission to send you commercial email,
will include an opportunity to opt out of future communications.

We may post customer testimonials on our website from time to time, which may contain personally
identifiable information such as the customer's name. We do obtain the customer's consent prior to
posting the testimonial to post their name along with their testimonial.

WeatherBug does reserve the right to send a one-time registration confirmation email, and infrequent
Service Alert messages to its customers to inform them of specific changes that may impact their
ability to use a service they have previously signed up for, regardless of email contact opt-in status.
We may also periodically contact you regarding new or upgraded services or product offerings. We also
reserve the right to contact you if compelled to do so as part of a legal proceeding or if there has
been a violation of our Terms of Service. WeatherBug is retaining these rights because in limited cases
we feel that we may need the right to contact you as a matter of law or regarding matters that will be
important to you.

With respect to location-based services, there is no method by which you can opt-out of the collection
and sharing of geographic information. By accepting WeatherBug’s Privacy Policy and/or by using
WeatherBug’s products and/or services, you consent to the collection and use of such geographic
tracking technologies by WeatherBug and its advertising partners.

If you no longer desire our service, or wish to delete/deactivate our service please
do the following: (1) uninstall the application and (2) send an email to
privacy@earthnetworks.com requesting full removal from all WeatherBug databases.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

WeatherBug operates secure data networks protected by industry standard firewall and
password protection systems. Our security and privacy policies are periodically reviewed
and enhanced as necessary, and only authorized individuals have access to the information
provided by our customers. Secure Socket Layer or SSL encryption is used as appropriate. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however.
Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at
privacy@earthnetworks.com.

If we decide to change our privacy policy, we will post those changes to this privacy statement,
the homepage, and other places we deem appropriate so that you are aware of what information we collect,
how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently.
If we make material changes to this policy, we will notify you here, by email, or by means of a
notice on our home page prior to the change becoming effective.

Earth Networks, Inc. has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been
reviewed by TRUSTe for compliance with
TRUSTe's program requirements including transparency, accountability and
choice regarding the collection and use of your personal information.
The TRUSTe program does not cover information that may be collected through downloadable software.
The TRUSTe program covers only information that is collected through this Web site, www.weatherbug.com and
does not cover information that may be collected through our mobile applications.

TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations
globally through its leading privacy Trustmark and innovative trust solutions. If you have questions or complaints
regarding our privacy policy or practices, please contact us atprivacy@earthnetworks.com.
If you are not satisfied with our response you can contact TRUSTe by clicking
here.