Kellywoh creative work.

Ferrero The House of Taste & Art

Each chocolate in Ferrero "Golden Gallery" product is a unique experience.With all the passion and care for quality from Ferrero chocolate pastry chefs,the new premium assortment brings together the best of Ferrero creativity - The New Product -

“Ferrero Golden Gallery" - The Art of Variety -

K11 is the world’s first original brand to pioneer the blend of three essential elements of Art • People • Nature. Allows the public to appreciate different artworks and performance during shopping and leisure.

Together with K11, we present, The House of Taste & Art.

An exclusive experience that visualize your taste with graphics by brain waver detector. Generate it into your own masterpiece of art.

At the first stage of the communication,Social media & KOL reached 890，753 consumers. During the event, Social media & KOL reached 917,541 consumers. The coverage in total achieved AD value of RMB 2,767,600.

Coke Studio for the Deaf

The Studio’s sensorial experience was created as a quintessence of music by translating sound into a visual language that is comprehendible by using sense of touch and sense of sight.

It's a successful collaboration work from Ogilvy Pakistan and Ogilvy K1ND China for conceptualization and technology.

“Coca-Cola is an all-inclusive brand that revolves around bringing people together,” said Rizwan U. Khan, general manager, Coca-Cola Pakistan. “It shrinks social barriers and encourages people to share their emotions and experiences. However, despite reaching the masses, an estimated 9 million people here have some form of hearing impairment, and have not experienced the magic of Coke Studio. We are really happy that we are now able to make them a part of this unique experience and keep them connected with other people who have been enjoying Coke Studio for the past eight years.”

Richard Geary, founder and director of the Deaf Reach Program in Pakistan endorsed the partnership with Coke Studio. “Our collaboration with Coke Studio reflects our approach towards opening new experiences for the deaf community and creating enabling opportunities for their inclusion and success," he said. "Coke Studio’s new initiative will not only draw a circle to include those who are often marginalized, but serve to create more awareness and acceptance from the mainstream audience, helping them to better understand the challenges faced by the deaf community.”

The video gauged a million views in less than 24hrs, and over 3 millions Facebook views with 23% engagement rate and over 32K shares!

Adidas The Rook

Challenge:Traditionally adidas invites athletes to Asia in what is called the Player Tours. In 2007 adidas wanted to activate hundreds of thousands of Asian basketball fans in what they called the Digital Player Tours. This meant we needed to provide a digital platform that got users closer than they ever could to these athletes, help them elevate their game and create the biggest ever digital campaign for adidas in Asia.

Solution:We created "The Rook", a first person, full motion digital video branded game that allowed users to experience what it is to play their first rookie year in the NBA. During this 5 week journey, users played the game they love with a team of athletes, helping them elevate their game and truly live, breathe and feel the NBA life.

Results:In 5 countries, over 5 Million users accessed The Rook, over 240,000 users played for the chance to win exclusive VIP tickets the 2008 All-Star Weekend, and spent an average of 20 minutes per visit, playing The Rook.

As Art Director and Lead Designer for this massive campaign I also handled all the localization's. From in game layouts to banners and EDM's, we made sure that we had everything adapted to 5 main countries all over asia. This project had me traveling several times to Hong Kong to join in for video shoots and directing the Production House that was handling all the Motion Graphics and 3D Animations.

We created tons of viral videos and trailers for this campaign and its different stages, all of which was modified and localized for each targeted country.

Uniqlo Down up

Uniqlo Down Up is a live experience around releasing down jackets up in to the sky. When your jacket is released, it starts to soar to altitudes which can reach all the way up into space. This time-based experience allows you to see your jacket fly up in real time and you can win awesome prizes during your flight. Log into Weibo, the Chinese twitter and allow your friends to boost your jacket up even higher, and if you win, so do they. The higher it flies, the bigger the prize. Down up is based on your location, so you can use your mobile device or computer you can set jackets up in the sky and race to win goodies whenever you are. UNIQLO DOWN UP – THIS WINTER, WARMTH IS IN THE AIR.

Love Gold - Serendipity of Gold

Inspired by the epic Chinese love story 'Qixi', supermodel Du Juan shines in this glamorous tale of forbidden love. Shot on location in Shanghai, the romace is celebrated with exotic gold designs from jewelry's brightest talents.

We divided the whole story journey into 5 episodes in 5 theme which are: THE LONG WAIT (望鹊桥) , A STOLEN MOMENT (亿往昔), AT LAST (喜相逢), THE LONG GOODBYE (相见欢), THE PROMISE (永相随).

Nike #WATE

Promote Nike's Hyper Warm and Hyper Shield products to get runners active during the winter months. As activity amongst runners drop by 20 % during the cold season, we needed to get the word out that Nike's Hyper products are the right weapons to battle against the cold elements of winter.

#WIN AGAINST THE ELEMENTS# A one of a kind application, living on China's twitter, Weibo, pitting runners in China against 4 villainous elements. Cold. Snow. Rain. Dark. Launched through a viral video on Weibo, we challenged runners to take the 4 elements face on. Runners could register, add the 4 villains as friends and then be taunted by them – based on the actual weather in their location, to go out and run. Real time weather displays, location based routes and leader boards and product recommendations based on conditions kept runners motivated during the winter. If they ran against an element, they scored, if they ran against more than one element, they scored big. Finally the campaign culminated in a celebration run at the Shanghai marathon, where runners could celebrate defeating the 4 evil elements.

In only a few weeks, registered runners ran a total of 44 528 km in total. As tracking was done through Nike+ we noticed that our registered runners completed multiple runs, with more than 1 out of 5 runners engaging actively with the campaign throughout. Not bad for a sport which is still hibernating in China. Especially during winter times.

Knorr 321 recipe application - Nutrition hub.

Knorr 321 Recipe Application – A first for Unilever’s Knorr brand and BaiduAn app offering contextual results based on search key-words and offering relevant recipes and tips to address the nutritional issues people were searching for. A series of web films and a pop-up book containing stories for children, recipes for parents, especially working moms, and a free sample of Knorr soup accompanied the app.

YAO Energy drink

YAO 曜

is the term for all the celestial bodies and their energy. It is the belief that everyone is like a star in the universe; each radiating with its own unique energy, bursting out with youthful energy and passion, seeking out and living each individuals’ vibrant life.

Together with AKQA and YAO, we create a brand new drink - YAO Energy drink.

Very happy to have team propose to client redesign the packaging before it first launched to China market.

YAO Energy drink also rides on "The Avengers: Age of Ultron" to come up with limitation design packaging to enhance it's image in China.

Oreo Dunking Fun Challenge

AKQA created a series of fun and addictive ‘dunking’ games targeted to mums and their children. Basketball celebrity Yao Ming was invited to join the fun. Yao is a huge icon in China and is known and recognized by the whole Nation. These browser games truly reflected the ‘twist, lick and dunk’ ritual with the objective to inspire mums & kids to take a break, and have a moment with Oreo cookies.

These games are not your average keyboard & mouse games. They require mums and kids to stand up and physically participate in the game play. With Yao as a mentor, mums and kids can challenge him to 3 dunking games by using their webcams in bonus mode. This physical gaming experience did not only happen online, but was part of a nation wide road show at hyper markets where mums & kids were invited to try the games in front of a huge display.

In only 4 weeks since the launch, the campaign engaged over 5,000,000 users and has generated over 200,000 registrations. This equals to a 13% conversation which exceeds Oreo’s previous campaign by over 264%.

Honeywell Air Touch

To help Honeywell establish the image for it's first air purifier product launch in China.

We leverage it's product benefit to come up a concept " One Touch for better air ". One touch is the most vivid and direct expression of Honeywell air purifier that is easy to control. The video starts with questioning people ' How to get clean and fresh air? ' through a journey lead to a simple answer - one touch solution.

Adidas Gametime

When the Olympics came to Beijing in 2008 we came up with a support based campaign for Adidas that would enable every chinese person to give their support to the competing athletes. Because our belief was that "When the nation comes together, Impossible is Nothing".

Using the motion portrait technology, we created a application where you can turn yourself into a diehard supporter, record a message of support and this portrait instantly became a three dimensional talking head which you can spread your support thru your online networks in the time when the nation needed it at most.

During this project I worked with our copywriters creating the campaign line and idea. As I was taking care of the Art Direction plus the design, I also directed the technology production house developing the motion portrait application and it's social components.

Lux Salon

The Lux Beauty Shine Salon. By leveraging the Chinese consumers' adoration for visiting the hair salon, we created a virtual salon where users would be able to receive informed advice on their hair condition from a professional stylist. By visiting the online virtual hair salon at luxstyle.com.cn/luxsalon/ users are able to sign up for a professional consultation in a real hair studio, with a top class stylist guiding them the whole way.In a perfect blend between virtual and reality, users are able to experience a digital consultation and then visiting the hair salon offline to enhance the sampling experience. Thus creating new experience for women in China.

After working out the concept, scripts and the social components to this campaign I was co-directing the shoot along with an outside director and production house.

Adidas Play a Sport

The Adidas "Play A Sport" is all about getting a playful, easy and fun experience that can guide you to take up a new sport. Using a dance loop mixer, interactive videos and mini games we people to "Play A Sport".

During this year long campaign I did Creative Direction for each of the 4 phases and worked together with Production Houses and Directors for the video and photo shooting sessions.I was responsible for the Art Direction and worked with our design team to execute the design.

Nike Bleed Blue

Blue is the official color for Cricket in India, so when we set out to round up support for the national team we simply asked the indian nation to "Bleed Blue".By creating a facebook connected application, we enabled the users to create a handprint generated from their online DNA (status updates, uploaded images, comments and likes).To emphasize the "Bleed Blue" movement we created content such as videos and interactive pieces that revealed and demoed the new official National Cricket Team Jersey kit.Our main hub for the campaign was the Nike Cricket Facebook page in which we created a steady flow of video, picture and copy based content.

During this campaign I was involved in the Creative thinking and planing the content together with the producers and the creative team.

Adidas Sportsnation

During the Beijing Olympics, the competition wasn't just on the field. Hundreds of brands - sponsors or not - launched campaigns around the event. As an official sponsor, adidas needed to gain the high ground. So it decided to bring the people of China together in proud support of their athletes.

A virtual 'Sports Nation' was created online, giving enthusiasts the chance to interact, learn, and offer encouragement to the Chinese team. Part encyclopaedia, part catalogue, and part social space, the site became a one-stop Olympic touchpoint.

Some 18,589,458 people visited Sports Nation, on average for 16 minutes. Even in a crowded market, it seems that adidas emerged top of the medals table.