Beauty | 03.02.2017

Be bold and beautiful with our 2017 beauty predictions

Beauty and skincare trends for 2017 are moving more towards the earthy, organic and natural and away from the synthetic, toxic, fake and overdone. Both in makeup and skincare products, we'll see products that nurture, nourish and condition, making the most of your natural beauty, rather than trying to hide flaws or cover up.

Here are some of the predictions circulating around cyberspace:

Out: Water-based beauty products

IN: Products that don’t waste this precious resource and then charge you for it. Check out the label on most skincare products and you'll see it says either water or aqua. That means most of the bottle is water. We’ve always used certified organic aloe vera juice as the base for our products and you’ll see it listed as the first ingredient on the bottle (ingredients in skincare products are listed in descending order).

Out: Contouring

IN: Natural skin and minimalism. I mean seriously, who has time for all that fiddly contouring? I'd rather be using that precious time going for a mindful morning walk or doing some yoga or meditation to get my day off to a good start, than painting fake angles onto my face. Draping is the replacement. Applying warmth to the face by using a light shade of blush on the curves of the cheeks, jaw and temples. As more of us tire of contouring, the focus will be on achieving flawless skin by using good quality skincare products – preferably certified organic products – that feed your skin and make it glow with good health.

Out: Harsh cleansers and scrubs

IN: Cleaning smarter, not harder. Cleansers, exfoliants and scrubs that strip your skin of its natural oils don’t make it cleaner, they just irritate and damage your skin and can exacerbate inflammatory conditions. More people will move towards softer, gentler and more nurturing cleansers, exfoliants and masques.

Out: False eyelashes and extensions

IN: Multi-tasking
mascaras that save time by adding length, volume and conditioning while separating lashes. Opt for a certified organic brand.

Out: Artificially straightened hair

IN: Finding a style
that goes with your natural hair texture and using products to nurture and
condition your hair, rather than styling products filled with toxins and
synthetic fragrances.

Out: Matte lips

IN: Hydrated, glossy lips with a healthy
sheen. Matte lips have ruled the roost for so long, but various high-profile
makeup artists are predicting it’s demise this year. Celebrity makeup artist Mario
Dedivanovic (Kim Kardashian’s go-to makeup artist) says it’s much harder to
find the right matte shade to suit someone’s complexion, whereas creamy
lipsticks and glosses are more flattering for most people. To get the look,
keep your lips hydrated with our Cacao Vanilla Lip Butter.

Out: Heavy makeup

IN: No-makeup
makeup. Alicia Keys has been flying the no-makeup flag for a while, but while
many women stop short of going completely bare-faced, the no-makeup makeup look
is growing in popularity. Again, it requires a foundation of beautiful skin on
top of which you can simply apply a Tinted Moisturiser with Sunscreen, then add
a little mascara, groom your eyebrows, dab on some lip balm and a cheek tint,
and away you go.

Are you leaving behind any beauty trends this year in favour of adopting something new? Share your comments with us below and you'll go into our bi-monthly draw to win $150 worth of Mukti products of your choice.

Join the discussion

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