This report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (e.g. Luxembourg) or are not sufficiently well developed to warrant detailed coverage (e.g. Romania and Bulgaria) in this report. These developing countries plus Russia and Turkey are covered in Mintel’s European Retail Handbook 2012/13 – September 2012 and the report, Retailing in Emerging Markets – July 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of the food retail sectors in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

As in previous years, the report focuses on the major grocers, because these are the dominant players in the sector. The European grocery sector is highly concentrated, with the continent’s top ten grocers accounting for more than 47% of sector sales in 2011. Each of the top ten European grocers by revenues originates from France, Germany or the UK, reflecting fragmented sectors and underinvestment in other large economies, such as Italy and Spain.

A key aim of this report is to record how far beyond food retailing grocers across Europe have reached, and this is reflected in our company profiles, our estimated sector sales mix data for the big five European markets (the UK, France, Germany, Italy, and Spain), as well as our analysis in the European Summary and Outlook section.

Nevertheless, for each country in this report we provide sector sales and forecasts for all food retailers, as well as the grocers sector (except Poland where a grocers breakdown is not available), and total consumer spending data for food, beverages, and tobacco, which includes expenditure through all channels.

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