Boone^ writes: "While millions of people were seeing a tremendous football game, TiVo was busy collecting statistics about the Super Bowl viewing habits of its subscribers. Based on a random sampling of 10,000 of the 280,000 subscribers, they found out that Pepsi/Britney was the subject of the most replayed Ad(s), and not surprisingly the play that got the most attention was Vinatieri's game-winning FG."