Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Consumer Appliances in Egypt

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Executive Summary

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Egypt’s economic problems affect industry growth

With a very high budget deficit in 2016 and lower currency exchange rate, as well as a shortage of US dollars, the Egyptian government had to float the fixed exchange rate and raise taxes. As a result, the Egyptian pound depreciated sharply, which increased external competitiveness, but caused high inflation as the prices of imports rose significantly.

Manufacturers adapt their strategies to the market situation

After the increase in cost of imports, several manufacturers found it difficult to find suitable raw materials and spare parts at prices that enabled them to maintain their profit margins. This forced many leading manufacturers to adapt their strategies to meet the changing conditions of the market.

Large brands exert more control over consumer appliances

Large brands enjoyed more control over consumer appliances, especially after the economic downturn, as they tend to have larger stocks of products, which enable them to overcome difficult economic conditions. The leading brands vary according to category in consumer appliances, which increases the differences between products and intensifies competition.

Internet retailing gains traction

Despite losing retail volume shares through the review period, electronics and appliance specialist retailers continued to dominate the distribution of consumer appliances in 2017. These specialist retailers provide a complex and wide range of consumer appliances.

Economic instability is set to slow recovery in the forecast period

As a result of price fluctuations and the lack of supervision in the industry, most consumers are likely to limit their purchases of consumer appliances to essentials. This will see consumers postpone purchasing decisions, which will have a negative impact on the industry.

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