So many people dream of opening their own business, but that often comes with the challenge of getting people through the door. One proven method is to hold an event in your business or shop. Whether it's a fashion show of this season's couture, a book reading from a local author or a food truck tasting, in-store events can be a great way to draw a crowd. And consider collaborating with other shops nearby to create a destination event with multiple offerings. Check out these State Farm tips on pulling off a successful store event.

Armando always wanted to own a business, and he felt strongly about helping his community. He wanted to be his own boss AND make a difference in people’s lives. So he fulfilled both dreams, and became a State Farm agent, opening his own agency in his hometown of Bensenville, Illinois, just outside of Chicago. Since insurance agencies are small businesses, too, Armando really understood what it took to run a business and how to help entrepreneurs, just like himself.