The semi-spontaneous gathering was organized by Andre Miller, owner of the Blazer Gang fan page. Other fan sites joined Andre's crew and met at the NE Portland mall to encourage the Trail Blazer fans and players on the eve of their NBA playoff game with Houston.

Gathering hundreds of fans into "a flash-mobby thing," Miller got permission from Lloyd Center operators, and alerted the media that at 3 PM, an optimistically estimated 300-600 people would begin to chant "Let's go Blazers," for two-minutes, then disappear into the regular shoppers.

If it wasn't for all the red in that ordinary crowd, it might have gone that way. But it was a rousing rally, for fans and on-lookers alike.