This recorded presentation, followed by a live discussion with the presenter, focuses on the challenges of delivering content customers want. Your users are mobile and they expect your content to be. But locked into inflexible pages and documents, today’s content isn’t ready for the world of responsive sites, apps, APIs, and read-later services. Instead of scrambling to make more content, you need content that does more: Content that’s structured so it can travel and shift while keeping its meaning intact. But structured content isn’t just about your CMS. It affects your whole organization.

Presenter: Sara Wachter-Boettcher

The presentation itself is 55 minutes long. The conference room is reserved for 90 minutes, allowing 25-30 minutes for discussion following the presentation. If you have questions you would like to ask the presenter, feel free to pass them along to Bobbi Werner, the event organizer.