There were actually two Isis Theaters in Medford: One open May 26, 1910-circa July 28, 1914, and another March 30, 1929-circa June 1932.

The Isis TheaterBy Verna Forncrook

Not many people these days would remember this theater. I remember it well, for this is where I got my first job.

The
Childers Building, at right, was built in 1928 on the site of the Isis
Theater. This photo was taken on July 24-25, 1942, when“Parachute
Battalion” and “Outlaw of Cherokee Trail”
were
playing at the Roxy, far left.

The Isis was built in the mid-1920s, the exact year I do not know. I do
believe it was in the area that at one time was the Page Theater, which
burned down several years before the Isis was built. [The Page Theater on the south side of Main--across the street from the Isis--burned December 30, 1923.]
The theater was located on East Main Street, on the left-hand [north]
side before crossing the Bear Creek bridge. It was built under
the Dreamland Dance Hall, which was the last building before
crossing the east side bridge.

Gene Childers, circa 1934

The owners of the Isis were Mae and Gene Childers. I also believe that they built the dance hall.
The ticket booth of the theater was street level. In
order to get into the theater one went down an incline through two
swinging doors. The lobby was on the left, the seating a little farther
down. This was a one-aisle theater, seating about 200 people. There
were other seats parallel to the main aisle on each side. Not many
people used these seats, as there weren't that many who came to the
movie.
This was a silent picture movie house, and the music
was furnished by records being played to accompany the action shown on
the screen.
My first job was as an usherette at this theater. I
don't think I ushered very long. The girl who was the record changer
was quitting, so I got the job.
The dual record machine was at first located in the
projection booth. It was soon moved to the orchestra pit. Two records
were on the discs at the same time, and I could switch from one to the
other. In these silent picture days, one saw the action and the words
were put at the bottom of the screen. For a comedy or a cartoon I
selected a peppy recording--for the Pathé News, usually marching
music. For the main movie I chose a record I thought would fit the
scene. I had a large selection of records, and it was fun choosing the
right records. Looking at the movie at such close range was rather hard
on the eyes.
My wages for this job were $5 a week. I only worked
in the evening shows, as I was going to school during the day. I don't
remember the Isis having matinees.
About 1927 or 1928 the "talkies" came to be. At
first the talking for the movie was on a record, and the film was
recorded to correspond to the film. Later the talking and the music
were recorded on the film itself.
The projectionists at this time were Walt Williams (Mrs. Childers' nephew) and Matt Strouse.
The Isis ran second-run pictures, those which were
not top-rate. Since these movies had been run many times at various
places, the film was always breaking. This, of course, did not please
the customers.
Since [with the advent of talkies] I no longer had
the record-changing job, I sold tickets from time to time. Mrs.
Childers was the full-time ticket seller.
The price of the theater tickets for the movie those
days was 10¢ for kids and 15¢ for adults. All kids 12 or
under were charged the kids' price. I know many kids were 12 for many
years. At least they always said they were 12 until they got too tall
and it was obvious they were older.
During these years, the 1920s, there were no TVs,
and no radios until the late 1920s. So going to the movies or to the
Saturday night dances was one's entertainment.

Dreamland Ballroom, circa 1950

With the Dreamland Dance Hall being right above the
movie theater, it was rather annoying on Saturday nights when many
people were dancing above. The music and noise one could hear
especially during the second show that started at 9 o'clock.
I have many fond memories of the Isis Theater. Being
part of the movie industry was glamorous for me. If one could not go on
to college one got a job. This theater job I did in the evenings as I
was still in high school.

I remember the slides (still pictures) being flashed
on the screen. Several town merchants paid for these slides of
advertisement of their place of business.
Each night there was a comedy, sometimes two, the
Pathé News and then the main picture. There were three changes
of pictures a week. The same picture ran Sunday, Monday and Tuesday.
Then Wednesday, Thursday and Friday a different picture. On Saturday
there was a western movie shown. Also there was a thrilling continuing
serial that always ended at the most interesting part. This made the
customers come back again.
With bigger and newer movie houses being built in
Medford Mr. Childers thought it was time to close the Isis and build a
bigger and better one across the street--called The Roxy.

The Isis Theater, 210 East MainNEW THEATER IS SOON TO OPENVaudeville and Motion Pictures with Splendid Music Will Be the Policy
of New Playhouse on Main Street Now Being Arranged.

Saturday
night will mark an epoch in Medford's advancement when the doors of the
new Isis Theater on Main Street will be thrown open to the public.
Vaudeville and advanced motion pictures, with
splendid music and effects, will be the policy of the new Isis, and
manager Williams, who is fitting up the place, is sparing no pains or
expense in equipping the cozy playhouse with all the comforts and
conveniences possible. It will be spacious and comfortable, especial
attention being given to the installation of an electric system of
ventilation that will ensure a cool temperature during the weather. The
stage, while not as large as some, will be equipped with modern scenery
and conveniences and, all in all, the Isis will be a creditable
addition to growing Medford.
Manager Williams has secured for his opening
attraction the great Marshall Road Show, a company of classy
vaudevillians who are spoken of in highest terms by the press of other
cities where they have recently appeared. The company is headed by
Edward C. Marshall, the well-known handcuff wizard, who has a variety
of comedy mysteries that have created quite a furor between here and
Portland within the last few weeks. Associated with Marshall are a
number of vaudeville artists of exceptional quality.
The Marshall company was especially engaged to open
the elegant new Folly Theater in Eugene the first of the month, and the
Eugene Guard gave them a great sendoff.
In addition to the Marshall company, Miss Kennedy,
recently of Pantage's, Portland, will sing illustrated songs, and the
Stephens Orchestra will dispense music. Two thousand feet of selected
moving pictures will be shown. Two performances will be given each
night. The prices will be 15 and 25 cents.Medford Mail Tribune, May 19, 1910, page 5

ISIS THEATER.

Everything is in readiness for the formal opening of the new Isis Theater on Main Street.
Tonight at 7 o'clock the doors will be thrown open, and the performance will start a half hour later.
While the lobby is not finished, the interior is
complete, and a pleasant surprise is in store for local theatergoers.
The house is done in dark green trimmed with cream and white. The
lights, of which there are many, are tastily arranged, and the new
theater will be a splendid addition to Medford's amusements.
The Great Marshall Show, which is to furnish the
vaudeville portion of the program, comes to Medford with the highest
recommendation, and it is doubtful if a more happy choice could have
been made in the selection of the opening attraction.
Manager Marshall of the company is a hustler and has
spared no pains in advertising the Isis opening. For the past three
days he has kept bill poster Cannon busy posting the enormous posters
advertising the attraction, and it is safe to predict that two crowded
houses will turn out for the grand opening.
Marshall will be seen in a burlesque spiritual
seance that is said to be a scream. Ethlynde Roberts is reported to
have a clever act, while Eddie Van, the tramp cartoonist, is expected
to create many laughs. Martette has been one of the most novel turns in
vaudeville. The Isis orchestra will be handled by J. G. Stephens, who
resigned his position at the Star in Portland to accept the local
postilion. Miss Hazel Kennedy will sing a beautifully illustrated song.
Quite a pretentious show. Good luck to the Isis.
Medford Mail Tribune, May 22, 1910, page 2

Medford Mail Tribune, June 12, 1910

A BIG BILL AT THE ISIS

The
management has secured an extra strong attraction in Mr. Solinda, the
HUMAN ARC LIGHT, whose performance is without a doubt a great novelty.
His act alone is well worth the price of admission. In addition, we
have Bessie Louise King, the Irish prima donna, who keeps the audience
in an uproar with her witticisms and high-class singing. Also Mr. Perez
is clever in his impersonation of marble statuary. The management
wishes to spare no expense in securing the best of talent in order to
please the public of Medford, always introducing the latest moving
pictures.
The Isis Theater is one of Medford's principal
places of amusement, where ladies and gentlemen can spend an hour of
enjoyment. The management makes a specialty of securing only the best
high-class vaudeville.Medford Mail Tribune, July 3, 1910, page 2

August 6, 1910 Medford Saturday Review

The Isis Theater, winter 1910-1911

ISIS THEATER OWNER MARRIED IN PORTLAND

Harry Williams, one of the proprietors of the Isis Theater, became a
Benedict while on a visit to Portland last Thursday. Accompanied by
Mrs. Williams, he returned to Medford Saturday. The couple, who will
shortly establish a home here, were the recipients of many
congratulatory messages yesterday.Medford Mail Tribune, January 1, 1911, page 2

For a treat in the amusement line, go to the "Isis."
You will witness to cleverest vaudeville and the clearest pictures. The
only radium screen in the city. See the long, lank, lean, skinny
fellows in their skinny dance and hear their skinning, skinny, skin
song tonight and Saturday night.
"Local and Personal," Medford Mail Tribune, March 24, 1911, page 5

Kurth and Lane,
local vaudeville artists, made their initial appearance Sunday night at
the Isis. The mechanical part of the act is very good. The young men
make their entrance upon the stage in an automobile that breaks down
when it reaches the center. Being thus interrupted, they give the
audience the benefit of good music. The music is well chosen, and the
duet on the cornet and trombone is good.
Barring the fact that they had an overappreciative
audience that disconcerted the musicians a little, they did
exceptionally well. No doubt the absence of familiar faces will make
the work easier, and the boy should have a great success.
The Isis had another strong act by Scott and
Forslund, equilibrists. The act is the best that has been in the city
for some time.Medford Sun, September 12, 1911, page 5

The first Isis, left of center, circa 1913.

BOB GORDON SELLS THEATER

R.
E. Gordon, who has conducted the Isis Theater on East Main Street for
the past 26 months without missing a single night, has sold the
theater to I. L. Whipple, who will conduct it in the future. This is
the first time this theater has changed hands, Mr. Gordon establishing
it.
Through Mr. Gordon's efforts the theater has held a
high place in the esteem of the local picture show patrons, who are
sorry to see "Bob," as he is known to most of them, quit the business.
Mr. Whipple, however, is no novice at the business, and the plans to
retain the high plane upon which the business has been conducted in the
past.Medford Mail Tribune, June 12, 1912, page 6

THIEVES LOOT ISIS OF NICKELS AND DIMES

The
Isis Theater was broken into sometime during the night last night and
$25 in nickels and dimes secured from the cash register. A hundred
pieces of sheet music and a Brownie camera were also taken. Entrance
was effected by breaking into the front window, and the escape made
through the back door.Medford Mail Tribune, September 24, 1912, page 2

ISIS THEATER IS BURGLARIZED

The
Isis Theater was entered and ransacked Sunday night, the thief escaping
without leaving a clue. Several rolls of music, a camera, and about $25
in money was taken.
All of the second-hand stores in the city are being
closely watched in hope that the thief will endeavor to dispose of his
loot. Entrance was gained through a rear window.Medford Mail Tribune, September 25, 1912, page 6

Star Theater projection booth, Astoria, Oregon 1912

BOB GORDON TO TAKE THEATRE MANAGEMENT

Bob
Gordon, who "won a home" with local theatre patrons during the two
years he conducted the Isis Theatre in this city, has purchased a half
interest in the lease of the new Page Theatre now being erected, and
will be associated with T. J. Fuson in the management of the same.
Mr. Gordon has had much experience, as has Mr.
Fuson, in catering to the public, and their teamwork should result in
success for themselves and satisfaction to the public.Medford Mail Tribune, November 29, 1912, page 5

FIGHT RETURNS AT ISIS

The Mail Tribune's
leased wire operator will copy the [Bud] Anderson-Mandot fight returns
at the Isis Theatre tonight over the only direct ringside wire out of
the Vernon arena on this occasion. The service at the Isis will be the
speediest description of a fight ever sent over a telegraph wire, and
on no other occasion has any person had the temerity to lease a direct
wire for such a distance, 1121 miles, to handle the news of a
prizefight. The wire will carry the results of the Jack Britton-Eddie
Murphy fight at Kenosha, Wis., the Jess Willard-Gunboat Smith fight at
San Francisco and the Cal Delany-Monte Attell semi-windup at Vernon, in
addition to the main event and other preliminaries. Moving pictures
will also be given, and no long waits will mar the evening's
entertainment, which will be suitable for ladies as well as gentlemen.
Doors open at 7:30.Medford Mail Tribune, May 20, 1913, page 1

LOCAL INVENTOR TAKES THE FLICKER OUT OF MOVIES

R. G. Patch, the operator at the Isis Theatre of this city, believes he
has solved the problem of taking the flicker out of motion pictures by
a recently patented machine he has invented, but not as yet perfected.
However, it is very likely to be fully developed in the Edison
laboratories. The machine is to be known as the multiple compound, and
each individual little picture will be compounded. The intermittent
movement will be four times faster than those in use, but yet the
machine will not use up or "feed" the film any faster than those now
used, and the lenses are to be the same, and no more in number than at
present.
The shutter will be known as the outside multiple
disk type with intermittent movement, and when the machine is highly
perfected by expert mechanics the public can enjoy the long-sought
flickerless "movie," no doubt.Medford Mail Tribune, January 20, 1914, page 3

Found Dead in Room

Carl
Harrill, a vaudeville actor age 65 years, who appeared at the Isis
Theater Saturday, was found dead in his room on North Bartlett Street
Monday afternoon by the landlady. Death was presumably caused by heart
failure. Deputy Coroner Perl is making an effort to locate relatives.
An inquest will be held Thursday.--SunJacksonville Post, February 21, 1914, page 1

The building occupied by the Isis Theater
has been leased to Jonas Wold, who will occupy the room with his drug
store, jointly with Martin Reddy the jeweler. Manager Whipple of the
Isis Theater will give up his occupancy Saturday, August 1st, and is
undecided on his future location or plans. The work of remodeling the
front of the building will begin next week."Local and Personal," Medford Mail Tribune, July 28, 1914, page 2

Carpenters have begun the work of
remodeling the building formerly occupied by the Isis Theater, for
occupancy by Jonas Wold and Martin Reddy."Local and Personal," Medford Mail Tribune, August 4, 1914, page 2

The Playhouse Theater
in the Childers Building on East Main Street, now undergoing
reconstruction, will open and present its first moving picture on March
30, according to Gene Childers, owner, who is supervising the work.
The little theater is developing into a real work of
art, with colorful walls of green, stippled in gold and blending tones.
A large lounging room and inner lobby has been designed, where soft
carpets, upholstered chairs and davenports will provide a comfortable
resting place for some of the audience during intermissions. Ladies'
restrooms and gentlemen's smoking rooms also open off of this, as an
additional attraction.
The remodeled theater will also enjoy six exits,
which is unusual in a theater so small, and a definite effort on the
part of the local builder to guarantee the best in fire protection. An
improved ventilation system has also been installed.
Runways stretch the entire length of the theater on
either side, and seats will also be placed behind a railing, giving the
house a semi-Elizabethan aspect.
The theater is also suitable for legitimate
productions, one of the first booked to be the little theater play
directed by Tom Swem and scheduled for early in April.Medford Mail Tribune, March 21, 1929, page 5

ISIS THEATER TO OPEN TOMORROW AT TWO O'CLOCK

The
new Isis Theater, the remodeled result of the former Playhouse Theater
in the Childers Building, will be open to the public tomorrow with the
first picture, "Reilly of the Rainbow Division," shown continuously
from 2 o'clock on.
Gene Childers, owner of Medford's newest movie
house, is to be congratulated upon the effect he has secured in the new
theater, both from a standpoint of artistry and comfort.
With a seating capacity of 450, the house has an
intimate, cozy atmosphere that makes it deal for both pictures and home
talent productions. The stage is equipped for the latter, and Mr.
Childers is booking a few of these shows along with his picture
schedule. The first legitimate production in the Isis Theater will be
"The Dover Road," to be presented by the Studio Players, April 18 and
19, under the direction of Tom Swem.
A large and attractive neon sign in colors, with
moving electrical effects announcing the name of the new theater,
extends out from the theater entrance on East Main Street, and will
assist considerably in enticing the crowds to that section of the city.
The theater itself has a comfortable slope, with the
seats arranged to provide plenty of room between rows. Long loges
extend the entire length of the house, and seats in this section
provide an excellent view of the stage, a fact which will also prove
attractive in the case of legitimate productions as well as movies.
New ventilation and heating systems have also been
installed, as well as additional exits (six in all) which afford
facility of egress from the theater.Medford Mail Tribune, March 29, 1929, page 7

The first Isis ad, Medford Mail Tribune, March 31, 1929.

CAPACITY CROWDS AT ISIS OPENING

The
new Isis Theater on East Main Street opened with its first movie,
"Reilly of the Rainbow Division," yesterday at 2 p.m., played
continuously through the afternoon and evening to capacity audiences.
The little theater, with its artistic, homey
atmosphere, won the immediate approval of those who saw it for the
first time, and will undoubtedly prove one of the most popular places
of amusement in the city.
The entrance is colorful and inviting with its large
electric neon sign of moving lights, and its marquee with a golden
dragon embossed on a green ceiling background. The interior lobby
with soft-shaded lamps, ferns, comfortable chairs and deep rugs is also
an attractive and appealing feature of the new movie house.
Although the seating capacity is small, every seat
in the the house provides a splendid view of the stage, a feature which
should please those who plan on presenting legitimate productions in
the theater.Medford Mail Tribune, March 31, 1929, page 6

The Isis Theater, owned by Gene Childers, is the only
silent motion picture house in Medford. Various rumors have gone about
stating he was contemplating expanding his theater business and seeking
a new location. "Big Building on Page Lot Planned As Option Is Let," Medford News, October 30, 1929, page 1

SOUND EQUIPMENT TO BE INSTALLED FOR ISIS THEATER

Gene Childers, manager of the Isis Theater, announced today that he had concluded negotiations with RCA Photophone Inc., New York City, for the installation
of its sound reproducing equipment in his theater. In making the
announcement, Mr. Childers said that installation engineers would
arrive within a short time.
Announcement of the opening date and the first sound picture will be made within the next week or ten days.
RCA Photophone sound reproducing equipment is
installed in many of the largest motion picture theaters in the United
States. Among them are the theaters operated by the Radio-Keith-Orpheum
circuit and several hundred so-called independent theaters. Recent
noteworthy installations include the Little Carnegie Playhouse on West
57th Street, New York City; the Pier Theater on the Million-Dollar Pier
at Miami, Florida, and the beautiful new Casino Theater of Catalina,
California. One of the new Type "G" models was chosen by the Matson
Steamship Line for installation on the S.S. Malola, largest and fastest passenger vessel plying the Pacific Ocean.Medford Mail Tribune, October 2, 1930, page 3

Medford, Ore. — E. L. Childers, operating the Isis here, will shortly open the Lithia in Ashland. "News of the Day," The Film Daily, December 23, 1931, page 4

Isis Theater Announces Cut for All Shows

Not
to be outdone, the Isis Theater announced yesterday a cut in prices
which admits an adult to their shows for 10 cents and children for five
cents. These prices are now in effect.
Of the second-run pictures that were headliners but
a few months ago, and are still as entertaining as ever, that will be
shown in the near future, "Touchdown" with Richard Arlen and Jack
Oakie, the "Great Lover," with Adolphe Menjou and "Dracula" and
"Frankenstein" are perhaps the outstanding.
The Isis Theater has been enjoying large crowds at all pictures.Medford Daily News, February 2, 1932, page 2