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The problem here comes down to the insurance jargon that, say, 99.9 percent of the public doesn’t really understand. But that’s just a personal guestimate. Maybe it’s higher.

If highly educated, savvy consumers misconstrue health insurance information, what chance does that rest of the population have? How can we ensure that with the shift to a business-to-consumer market consumers actually know about the plans they sign up for through health insurance exchanges? Terms like deductibles and out-of-pocket maximums aren’t everyday verbiage.