International Marketing Project 2/5 final

Cultural Diversity Name Institution CULTURAL DIVERSITY INTRODUCTION Cultural diversity is all about respect and acceptance of people’s backgrounds. It means understanding that every person is unique in his or her own way and recognizing the individual differences…

Introduction

Diversity is a key player in international marketing because the world today is so dynamic that the marketplace is ever evolving. With embracing cultural diversity, consumers of varying cultural and socio-economic backgrounds are catered for in terms of their preferences and needs. As international marketers become more diverse through the way they promote goods and services as per the customs, tastes, and beliefs of people, organizations become successful in targeting demographics by use of marketing strategies that are sensitive to peoples’ practices and attitudes. It makes it possible for organizations to better know and serve an increasingly large client base, meaning that business people who want to reach a large market cannot afford to disregard this crucial mass of clients (Cox, 1994). In this context therefore, cultural diversity will be viewed as a major foundation for successful organizations that want to establish their sales internationally. It is from the understanding that diversity is critical that marketers can learn how to create an appropriate marketing strategy and start from this point to pursue their corporate goals. ...

United Arab Emirates has been enjoying modern, diversified and growing retail food sector over the years. Increasing development of new hypermarkets in last few years is the key driver for rapid growth in retail food sector. 90% of the total consumed food especially food ingredients s outsourced from markets and processed in this market. Therefore the domestic firm has huge opportunities in food…

It is of utmost importance to "know" the product that one wishes to sell (Marketing Yourself Assignment, pg 4) so that an effective and clear image of it can be shown easily to the potential employers and buyers. In this case, the product that is up for sale to the market is myself. How to demonstrate that I know myself as a product means that I must carry out an introspective and reflective…

It should be also noted that education has different forms such as general education, technical education and vocational education. Students usually select one of the forms on the basis of their desire and requirements of the situation. Intention This report deals with the TAFE colleges in Australia. In Australia, TAFE colleges, commonly known as technical and further education provide a wide…

These firms have accessible headquarters and an updated website. The interview lasted for about forty minutes as the answers were registered on a writing tape. The working tools utilized in analyzing the data as well as interpreting it were Likert scale, content analysis and semantic differentiation. These were the quantitative data. In the results, most respondents had different views. All the…

Of course there is no marketing without brands being in place. In the context of international marketing communication, brand communication refers to the initiative adopted by organizations to popularize their goods and services among the final users. All these aspects work hand in hand to achieve maximum cost effectiveness and increase sells. In the current competitive economic globe, development…

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