I am so glad that Veet came to their senses and pulled the "Don't Risk Dudeness" ad campaign, but only AFTER a loud social media outcry. How in the fuck did they think it was a good idea to create ads clearly stating that you can't be a women if you have body hair. Throw in some casual homophobia and sit back as the internet world hits back. Thanks to the #notbuyingit tag and social media, Veet pulled the 'Don't risk dudeness' campaign. But seriously, what was going through their heads to come up with this and think it was OK?

Here's the worst one. There are more. Be warned.

Here's Veet's unapologetic response, blaming us for not getting their humor. I don't know anyone whose body hair makes them feel like a dude, nor do I believe that the 3 women in this post were predominantly responsible for the campaign.