There is a renewal tab on the Eset antivirus side of that page - you would purchase a 3.0 renewal, but that license will work for your 2.7 if you wish to stay on the previous version.

I believe that once you purchase the renewal from eset, you will have to get them to sync your expiration dates as a separate exercise. Or - you could purchase from a reseller who can get it right the first time when you provide your expiration date at the time of purchase!

Well I re-read my confirmation email from ESET - and the new expiry date is 1 year from TODAY'S date (purchase date); and NOT 1 year from the expiration date of my old license.

This despite I RENEWED, and I did NOT buy a NEW license.

So I would have been short-changed, if "webyourbusiness" didn't inform me to check the new expiration date.

I sent email to ESET support; and I am sure they will fix this.
But I am also sure there are thousands who renew, and are short-changed, because they don't know their renewal doesn't actually give them a full year.

ESET has been around long enough such that when you RENEW, the renewal license should extend your current license by the renewal period; a RENEWAL license should not start on the day of purchase.

Well, you could have waited until say, the day before it expired, or the day of, and you wouldn't be "shortchanged" then . That's what I'm going to do. I agree with you about the expiration date, that's the only solution I know of, that's all.

Well, you could have waited until say, the day before it expired, or the day of, and you wouldn't be "shortchanged" then

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Ya, I could have waited,
But I kept getting these mildly annoying pop-ups from ESET advising my license is due to expire.
I expected that when you "RENEW" - your licence is EXTENDED for the purchased license period; not REPLACED with a new license on the day of purchase.

This should not be hard for a security company to get right.
I have all sorts of software, which I RENEW regularly - and the licenses are indeed RENEWED.

This is my 2nd year with ESET; prior I was with McAfee for 11 years. When I renewed with McAfee, "RENEWALS" were indeed renewals.

I told you that the Eset system doesn't cope with making the renewals the correct date - OUR DOES. We're web experts - they create the best antivirus - that's why we can get it handled from the get-go, and they'll get it working that way SOMETIME (perhaps). Should have supported the reseller network, as most resellers I know have it handled correctly...

Well, you could have waited until say, the day before it expired, or the day of, and you wouldn't be "shortchanged" then

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Shouldn't have to.
If I renew my drivers license, the payment is for when the current payment runs out/expires.
If I renew an insurance policy, it's from when the current one expires.
I totally understand why virkelie isn't/wasn't happy about this.

Back in June 2006 I had the same issue, which was resolved by contacting ESET support.

I would think they'd want to get it right the first time, but who knows..

As far as resellers go.. Why would we be tempted to use one if the pricing is the same as the actual provider? I could understand going through a reseller for non-digital goods, but can't see the advantages of going through a middleman.