two reporters at The Washington Post who started a Facebook group called PostThis – from The Washington Post, where they interacted with some of the most dedicated fans of the newspaper.

One of the biggest advantages of this feature is that brands can now create their own groups instead of interacting with their fans through the profiles of its employees, thus protecting their privacy.

Groups help us open up to the right people who are interested in what we want to say. Currently, there are 70 million pages representing various artists, businesses, brands, and newspapers meaning there is a lot of potential in this new feature