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The 'Stereo Hearts' star is putting his name to a new product entitled '222' which aims to be in shops by May next year.

The CEO of ID perfumes, who are launching the scent with Adam, said that having someone of The Voice judge's stature is very "exciting" and is confident the finished product will be a hit.

Ilia Lekach said: "Adam is a performer with tremendous charisma, both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."

Meanwhile, the singer recently revealed that he considered himself to be "uncool" when he was younger and didn't know who fellow The Voice coach Blake Shelton was when they first met.