Two of the industries Milathan is active in have come together with the high value sale of one of the Internet’s only 3 one-letter .COM domain names.

For car enthusiasts, the letter Z has become synonymous with Japanese carmaker Nissan’s sportier models, such as the 370Z. Even though the company does not own nissan .com (see Whois entry for the domain below), it was able to secure z.com and use it to promote this line of premium products.

Nissan has apparently not reaped as much benefit from operating z.com as anticipated. Hence the decision to sell this valuable piece of Internet real estate. On November 21, 2014, GMO Internet, Japan’s largest registrar, announced the purchase of z.com from Nissan for 800 million Japanese Yen (around €5.45 million or US$6.8 million).

The high price reflects the rarity of single-letter .COM names. The only other two in service are x.com, operated by eBay, and q.com, operated by Century Link.

Z.com already resolves to a GMO website. The company says it will use its newly acquired web address to spearhead its global growth strategy.