Hey, What's THE MOTIVATION? "Don't Be A P----"

"Step 1: Don't be a pussy." So begins the teaser for The Motivation, a documentary about a skateboarding championship that promises something more than a standard-issue competition picture, especially since it's coming from filmmaker Adam Bhala Lough (Bomb the System, The Carter).

Eight of the world's best pro-skateboarders prepare for the upcoming Street League Championship in NYC. Each equally talented, they all must overcome unique challenges--family pressures, injuries, money, fame and their own internal struggles--for a chance to win $200,000 and the title of best street-skateboarder in the world.

The teaser makes a good case for the film. It's heading for a limited theatrical release on July 30, ahead of its August 6th availability on iTunes and On Demand.