SEOUL IN FOCUS

This shop was opened in 1973 as the first domestic downtown duty-free shop and famous
products of world class brand and Korea inherent luxury brand products have been sold here for the past 38 years by
targeting foreign tourists and local people travelling abroad and greatly contributed to the development of Korean tourism
industry.

Lotte's department store and duty free shop has grown as a symbol of Korea's modern retailers that has reshaped
Korea's shopping culture. In particular, the restaurant floor, which was the first of its kind in the nation, has brought
forth not only a new shopping culture but also a remarkable change and evelopment in the local dining-out culture.

This street is full of dynamic and refreshing atmosphere where cheaper price and super high-tech
fashion are coexisted. This place is particularly a center of fashion and amusement dominantly preferred by the young
generation.

4. Namdaemun Market <10 minute distance on foot>

The name of Namdaemun was derived from the past history that main gate of fortress
surrounding Hanyang during Lee Dynasty was located at the south. Currently, this market becomes a famous place of
providing various things to watch and pleasures to the foreign tourists covering from fashion dresses to foodstuffs.

5. Dongdaemun Market <10 minute drive by taxi>

History of Dongdaemun is app. 150 years old and its name was also derived from the past history
that its gate was located at the east during Lee Dynasty.
Currently, this market is emerged as fashion mecca and acknowledged by foreign tourists as a famous place for its cheaper
and high-quality commodities.