User Experience is the most important step of any workflow. Reducing user friction is a passion but it just so happens I can also make it all look good too.

I have over 10 years experience - 3 of which have been in the AdTech industry allowing me to work on major projects with huge volumes of data, applying design theory and clarity to even the most complex briefs.

Throughout my career I have carved out a reputation for taking on projects that others shy away from; I have always found it exciting to structure and make sense of multi-departmental dependencies and build relationships with teams to ensure beautiful designs are applied and seen through to completion.