Tuesday, July 31, 2012

Who would have thought that mobile phones would be selling like hot
potatoes? Calls that were
very expensive and limited are long gone.
It started when AT&T commercialized the first Mobile Telephone Service
during the 1940s. This gave way to
30,000 calls per week, which were manually operated by another person on the
other line. The first
commercialized telephone equipment that they used weighed 80 pounds. Imagine the hassle of holding it for a
few minutes – it’s ike your talking on the phone while holding a 6-year-old boy
using the same hand. Today’s mobile weighs
around 200 to 800 grams in an average and the box that comes with it is so
small and lightweight.

Compared to the older models, these new designs that we have
right now are not only used for calls but they have evolved to a whole new way
of using a mobile phone. They are
now considered as a utility tool.
Its functions have revolutionized the modern mobile technology. You can now use your phone for
tracking, taking pictures, chatting and SMS, sending files through email and
MMS and a whole lot more.

Mobile phones are indeed essential to our day-to day
lives. Who doesn’t have a mobile
phone today? According to some
studies today, in the US alone there are 327,577,529 mobile phone users, which is only next
to India and China. In the UK, 85%
of their population has mobile phones.
With this in mind, packaging has become more vital to the mobile phone
industry. With the growing demand
for a mobile phone not only in the US but also around the globe, demand for
better packaging also increases.
The demand for packaging systems such as carton sealers and taping machine will also increase. The need to save on costs will play a
huge role in acquiring this equipment.

So where does packaging come in? To begin with, packaging plays an important role in
marketing the brand. Imagine Apple
selling their iPhones but using an ordinary box. It doesn’t make sense.
Apple sells elegance, functionality and leadership. Thus,
packaging should also match the product image of the company.

Another benefit of good packaging is protection. If you’re selling a product that is so
expensive, you need to have secured packaging. This can protect all components
while being shipped around the globe and stored inside the stores or
distributor warehouses.

Lastly, packaging gives the consumer a sense of
guarantee and security, assuring them that what they are buying indeed
came fresh from the factory. That
is why it is also very important for a manufacturer to have a carton sealer and
a taping machine to ensure quality of the product is not compromised.