Donny Deutsch was a lonely man on Thursday's "Morning Joe." The only
panelist to decry Sarah Palin's inspiring
new video designed to galvanize conservative women for the midterm
elections, the MSNBC contributor puzzled even his liberal colleagues.

"I
actually think it's insulting to a lot of women," thundered Deutsch.
"I'm going to tell you why. It's the same reason why every time they do
'100 most successful women in business' cover stories."

New York
Times writer Andrew Ross Sorkin and Time magazine's Mark Halperin
interjected to refute Deutsch, but the determined advertising guru just
talked over them: "Listen to me! The American public wants more than 'I
protect my cubs.'"

Halperin, who recently
referred to Republicans as "childish" and "churlish," argued the
video humanizes Palin's image and helps the former Alaska governor
connect with everyday Americans.

"With the exception of her book
tour, this is I think her best moment since the campaign ended," claimed
Halperin.

With all the subtlety of an air horn, Deutsch revealed
the source of his visceral antipathy for Palin: "I'm a Democrat, I
really hope she's going to do Iowa and she's going to win South Carolina
and she's the party's candidate because she's unelectable."

This
is far from Deutsch's first foray into the business of insults. As NewsBusters
reported in February, Deutsch disparaged Republican Senate
candidate Marco Rubio, son of Cuban exiles, as a "coconut" on HLN's "Joy
Behar Show." He tweeted an
apology the next day. Perhaps Deutsch thinks his well-documented
experience in the art of insulting allows him to speak authoritatively
on such matters.

The transcript of the relevant portion of the
segment can be found below:

MSNBC

Morning Joe

July
8, 2010

8:27 a.m. EDT

MIKA BRZEZINSKI, co-host: Wow,
alright. Pat, did you like it?

PAT BUCHANAN, MSNBC analyst: I
want to hear his comment.

DONNY DEUTSCH, MSNBC contributor: I
actually think it's insulting to a lot of women. I'm going to tell you
why. It's the same reason why every time they do "100 most successful
women in business" cover stories.

ANDREW ROSS SORKIN, The New
York Times: Oh, no.

DEUTSCH: Listen to me! The American public
wants more than "I protect my cubs." And we all know she's an
interesting, compelling woman. There are real problems now. There's 10
percent unemployment and what does the fact that "I am woman, hear me
roar" have to do with solving that?

BUCHANAN: Do you get out of
the Hamptons a lot?

DEUTSCH: Stop with this elitist, leftist
thing.

(Crosstalk)

BUCHANAN: She has a sense of humor.
She's talking about women and others, "we're all going to get together
and we're going to change things in November."

(Crosstalk)

DEUTSCH:
She's a fascinating media critic. It's not going to change one person's
opinion about what they think of her.

HALPERIN: I'll tell you the two things that I think are
there. Three things. Number one, if the Republican Party can harness
centrist and right women in these midterm elections, it can affect the
entire balance of power in Congress. Number two, it humanizes her in a
way on her own terms.

DEUTSCH: She's always been humanized.

HALPERIN:
No, but this is a more accessible humanity to people outside her base.
And the third thing it does, which I think is incredibly important, is
it gives the Republican Party an emotional leader. That's what they need
above all else. Pat talked before whether they have a "Contract for
America," they need emotion and personality to say "we're marching
toward this November election day" and this is as good as anything I've
seen the party do.

BUCHANAN: You got to get beyond position
papers and all this straight ideology and get into personality and
humanity. She's adding these dimensions to her base and she's got a
hardcore conservative ideology or philosophy but she's adding a
softening dimension to her which is very powerful.

DEUTSCH: I'm a
Democrat, I really hope she's going to do Iowa and she's going to win
South Carolina and she's the party's candidate because she's
unelectable. She's unelectable in the general election.

- Alex
Fitzsimmons is a News Analysis intern at the Media Research Center.
Click here to follow
him on Twitter.

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