Real Estate Branding Checklist

Branding is what sets apart the good agents from the truly memorable ones. Any agent can call themselves a “local expert” or “tough negotiator,” but your brand is so much more than a few sentences describing your skill set. It’s the feeling someone gets when they interact and work with you, and how they describe you to their friends and family when talking about their real estate agent.

Your level of service is what truly establishes your brand, but if you want a chance to make a lasting impression, you have to be remembered first. Here are 12 things all real estate professionals should have in place to create a unified, memorable brand.