“Forrester regards Hadoop as the nucleus of the next-generation EDW in the cloud. Hadoop implements the core features that are at the heart of most modern EDWs: cloud-facing architectures, MPP, in-database analytics, mixed workload management, and a hybrid storage layer. Essentially, application development and business process professionals should regard today’s Hadoop market as the reinvention of the EDW for the new age of cloud-centric business models that require rapid execution of advanced, embedded analytics against big data. In Forrester’s 15-criterial evaluation of enterprise Hadoop solution providers, Forrester found that in the Leaders category, Amazon Web Services lead the pack due to its proven, feature-rich Elastic MapReduce subscription service.”