Research.ly is an instant community building tool that helps user gather relevant data based on an area and topic. The user begins by selecting a country location. They can then choose from various communities, such as dating, dog lovers, religion, food, traveler, CEO, bloggers, Wall Street, wine lovers, musicians, coffee lovers and many more. The user can also choose all communities, depending on their search needs. As the user refines their search, Research.ly refines the results which include Tweets, images and other content. The user can also sort through the information by choosing comments made by male or female individuals or by positive and negative responses. The user can also enter a specific keyword to provide the results they are looking for. Research.ly will also provide viral analytics graphs so users can view trends that could apply to their business or organization. Users can also determine the degrees of separation between their brand and their top industry competitors through Research.ly.

Research.ly was created by PeopleBrowsr. PeopleBrowsr was founded in 2007. The organization currently resides in San Francisco, California and includes CEO Jodee Rich and Advisor Brian Solis. PeopleBrowsr was intended to provide conversation technology and data analytics that would allow mobile devices and computers to be used to build a network of human intelligence.

What are the differences to other apps?

Research.ly gives its users a great deal of information on anything. The application’s main purpose is what makes it so unique. Users can review current discussion trends, opinions and popularity of a specific topic. This information can be applied to their business or organization to yield better marketing results. Research.ly gives the user a well-rounded collection of data that can be sorted by gender, location and opinion.

The Research.ly homepage provides users with a great deal of information that might be somewhat intimidating for a new user. Three search fields across the top of the page allow the user to start sorting data by location, community and keyword. The information is presented in an organized manner, with lists of Tweets, line graphs for analytics data and thumbnail images that can be clicked to reveal the original poster’s name, any related comments and captions and number of views.

How does the registration process work?

A new visitor can try fewer than ten Resaerch.ly searches without creating an account. After depleting all their available uses, the visitor must register by clicking on the blue “Sign Up” link at the top, center of the page. Users are given a 30 day free trial, but they must select one of the three membership plans to continue. The user is then directed to the Twitter log in area to create their new account.

What does it cost to use the application?

Research.ly users are given three monthly or annual memberships to choose from. The first costs under $10 per month or around $5 per month for yearly subscriptions and includes unlimited searches, location options, gender filtering and chart commenting. The mid-range membership costs under $40 per month and upgrades to include the degrees of separation feature, historical influencers and the ability to create a custom community. Purchasing this plan on an annual basis lowers the per month cost to around $30. The most expensive membership costs just under $100 monthly or around $60 per month when purchased annually. This membership includes the change viewer, ten custom communities, the ability to download the degrees of separation and real time team collaboration.

Who would you recommend the application to?

Research.ly could could offer insight to businesses and organizations. The site helps users build unique communities and provides them with information on trends and opinions.

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