CEOs of SONY and Best Buy visit Campus for Taping of CEO Exchange Public Television Program on March 14

New York, NY – February 15, 2007 – On Wednesday, March 14, the Baruch community is invited to join the audience as Sir Howard Stringer, CEO of SONY, and Brad Anderson, CEO of Best Buy, participate in a live taping of CEO Exchange, which airs nationally on public television. The taping will be in Baruch’s Mason Hall, 17 Lexington Avenue at 23rd Street; doors open at 5:30pm, doors close at 6pm, and the taping will begin promptly at 6:15pm. Sony will raffle off a digital camera with a retail value of approximately $450 to an audience member at the taping. Best Buy will raffle a Sony Home Theatre in a Box, which retails for over $400.

In each one-hour program, CEO Exchange brings together two of the most interesting and innovative CEOs in the world for a lively discussion about themselves, their companies, and their passions in life. The moderator for CEO Exchange is CNN journalist Jeff Greenfield.

Howard Stringer has been chairman and chief executive officer of Sony Corporation since June 2005. Stringer is also a board member of Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Prior to joining Sony, Stringer had a 30-year career as a journalist, producer and executive at CBS Inc. As president of CBS from 1988 to 1995, he was responsible for all the broadcast activities of the company including entertainment, news, sports, radio and television stations. A native of Cardiff, Wales, Sir Howard received the title of knight bachelor in the New Year honours list of Her Majesty Queen Elizabeth II on December 31, 1999.

In 1973, Brad Anderson was hired as a commissioned salesman at the fledgling Sound of Music, a small chain of stereo stores that was the precursor to Best Buy. He eventually became manager of that branch and because of the success of his retail operations was named vice president of Best Buy in 1981. In 1986, Anderson was promoted to executive vice president and was elected to Best Buy’s board of directors. In April 1991, he was promoted to president and chief operating officer. Anderson was named vice chairman in 2001. In June 2002, he assumed the position of chief executive officer.

Six students from Baruch’s Zicklin School of Business will have an opportunity to ask the CEOs questions on camera.

CEO Exchange is in its fourth season. It has previously been hosted by Duke, Berkeley, Harvard, The University of Chicago, UCLA, Columbia and Wharton, among other prominent business schools.

Contact: Ginny Goldberg
Director of Graduate Student Life
Zicklin School of Business at Baruch College
Regine_Goldberg@baruch.cuny.edu