Search Engine Optimization All In One For Dummies, by Bruce Clay and Susan Esparza, offers 10 books in 1 for a complete reference on SEO. Features: 768 pages, keyword strategy, SEO web design, linking, and international SEO.

Search Engine Optimization For Dummies 5th edition, by Peter Kent, is a SEO beginner's guide on how to improve search engine rankings. Features: 456 pages, search engine basics, how to use analysis tools, and selecting the right keywords.

The New Google SEO: What You Need To Be Successful With Google Panda, by Kathleen McDivitt, explains how to change your SEO strategy to handle the Google Panda update. Features: 26 pages, understanding Google's goals, what is Google Panda?, and creating a SEO plan that works now - and in the future.