Environment Minister Catherine McKenna speaks to The Hill Times about selling her government's carbon pricing policy and what she's learned about the politics of climate action.

Environment Minister Catherine McKenna announces new plans for climate action at a press conference in Ottawa on Dec. 20. She is selling the carbon pricing plan around its rebate, called the Climate Action Incentive. The Hill Times photograph by Andrew Meade

Environment Minister Catherine McKenna is pitching to Canadians carbon pricing rebates that she says will do more than just offset what most households will pay as a result of a carbon tax.

The Liberals will be under attack from all sides in the next election campaign, but Liberals say they have a good story to tell and some say they need to sharpen up their communications strategy before it's too late.