The Interactive Advertising Bureau (IAB)
and its Data Center of Excellence today announced the winners of the
third annual IAB Data Rock Star Awards at the IAB Data and Mobile
Symposium in New York City.

These awards recognize outstanding work by data industry practitioners.
The winners, selected by the Data Center Board of Directors, demonstrate
excellence, artistry, and innovation within their field, and provide
value to their teams, companies, and the larger industry. IAB honors
these individuals with the hope of encouraging greater interest and
advancement in this dynamic and thriving field.

David Justus, Vice President of Data Acquisition and Operations, Lotame

Two practitioners were honored as Rising Stars:

Amanda Newport-Foster, Data Scientist II, Valassis

Paloma Torres, Senior Analyst, GroupM

"Data is driving innovations in marketing and commerce-programmatic,
artificial intelligence and machine learning have become table stakes
for today's marketer," said Orchid Richardson (News - Alert), Vice President and
Managing Director, IAB Data Center of Excellence. "I congratulate these
Data Rock Stars for leading this fast-moving field, one that is vital to
the growth of customized, relevant, automated advertising-which is
expected to account for 86 percent of display ad sales by 2020."

Nominations, submitted by peers and colleagues from companies ranging
from data analytical platforms to marketing technology agencies, were
accepted between October 1 - 31, 2018.

About IABThe Interactive Advertising Bureau (IAB) empowers
the media and marketing industries to thrive in the digital economy. Its
membership is comprised of more than 650 leading media and technology
companies that are responsible for selling, delivering, and optimizing
digital advertising or marketing campaigns. The trade group fields
critical research on interactive advertising, while also educating
brands, agencies, and the wider business community on the importance of
digital marketing. In affiliation with the IAB Tech Lab, it develops
technical standards and best practices. IAB and the IAB Education
Foundation are committed to professional development and elevating the
knowledge, skills, expertise, and diversity of the workforce across the
industry. Through the work of its public policy office in Washington,
D.C., IAB advocates for its members and promotes the value of the
interactive advertising industry to legislators and policymakers.
Founded in 1996, the IAB is headquartered in New York City and has a San
Francisco office.