art direction + design

This campaign was created to promote Gillette’s new body razor. It was targeted urban males (specifically in New York City) and encouraged them to be prepared to get out of the city or go "Off the Grid” for a summer weekend getaway with the help of Gillette Body.

"Off The Grid" Campaign Visual

Out of Home Boards

Landing Page

Gillette Boxers

In Store Display / Digital Coupon

Subway Station Ad

Benefit Icon Development

Way finding iconography developed to communicate benefits of different Gillette razors.