Jet 2 tries airline route marketing with free ice cream cones, will fly to Boston, New York and Toronto

Jet2 (Jet2.com) (Leeds/Bradford) is trying a different approach to promoting its new airline routes. The airline is promoting its new flights to Gran Canaria with the “Gran Canaria Ice-Cream Van” offering free ice cream and a chance to win free tickets to the island. The van is visiting Glasgow, Manchester, Leeds and Newcastle.

In other news, the airline is planning to offer charter flights from Leeds/Bradford, Newcastle and Glasgow to Boston, New York (JFK) and Toronto (Pearson).

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