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Pastor shares message of profitability in new book

Erica Lamberg, Correspondent
Published 4:00 a.m. ET May 7, 2015

De’Andre Salter is senior pastor of The Tabernacle Church in South Plainfield and author of “7 Wealth Building Secrets: Your Guide to Money and Meaning,” which was released on April 29.(Photo: Courtesy of Mario Cornejo, MC Productions)

Story Highlights

South Plainfield pastor writes new book about finding a higher purpose with regard to finances.

Book offers tips for incorporating faith in business practices to become more fulfilled.

SOUTH PLAINFIELD – To help find more faith and balance in today's tense business climate, De'Andre Salter, senior pastor of The Tabernacle Church in South Plainfield and author of "7 Wealth Building Secrets: Your Guide to Money and Meaning," (Lifebridge Books; April 2015) offers strategies to help entrepreneurs reimagine their business with more meaning, purpose, and urgency. Salter said there are skills that must be developed, attitudes that must be changed and behaviors that must be altered in anyone who desires to find that financial peace. He said his new book explores these themes.

"I think we need to find more than money, we need to find meaning in our lives and then procure the money we need to meet that purpose," Salter said. "For Christians, I tag that cause as wealth building for kingdom building, for others they can agree with wealth building for community building, or even wealth building for family/legacy building. The conversation is much needed in our time, and I desire to move people into it respectfully."

Salter said being an entrepreneur and business leader helps to bring a very practical approach to his faith-based work as a pastor.

"The reality is as a pastor I am in the business of helping people to improve their spiritual, emotional, physical and relational well-being," he said.

Salter said he feels honored to be at the helm of a church in South Plainfield, a town he said is centered on family, community and hard work.

"Everyone in town is also very receptive and supportive of our faith-based community work," he said. "For instance, on our biggest partners in the community is the local Elks Lodge 2298 — we simply love them because they care about helping people and are always willing to lend a helping hand. South Plainfield is also a progressive and increasingly younger town that is very concerned about family well-being."

Salter said his two best pieces of business advice are to be a disciple of someone and don't be afraid to ask for something.

For the first tip, he said that whether we use the word apprentice, mentee or disciple, it is easier to be successful when one follows the instructions of others.

"The worst mistake small-business owners make is to quickly open a business without first learning how to do it from someone who already has," Salter said. "I believe this is the one of the biggest reasons each year, more than 500,000 small businesses close their doors in the United States."

Secondly, he said nothing in business happens without asking.

"You need to ask the customer for their business," he said. "You need to ask great team members to join your company. You need to ask investors to finance your dream. You need to ask all the time and get better at it. Ask, ask well and ask often."

The book, released on April 29, can be purchased in paperback version through www.DeAndreSalter.com or Amazon.com for $12.95, and also as an e-book for Kindle through the Amazon site for $8.99.