The explosive popularity of the unofficial commercial in 2019

In 2016, a video clip [2] about the company’s activities was filmed and published. After the publication by “Loud fish” of an unofficial video [3, 4, 5] in 2019, many comments and reposts appeared on the net.

Loud fish

“Loud fish” consists of four guys from different cities and republics of Russia - two from Kazan, one from Sarapul (Republic of Udmurtia) and one from urban-type settlement Paranyga (Mari El), project representative Kirill Karamov told Medialeaks. On their YouTube channel with 33 thousand subscribers, the guys usually publish comedy videos, cooking and reviews on a variety of topics - from new laws in Russia to blockbusters [6].