Trending topics have power. One hashtag used by millions of people can give a company a larger, more diverse audience to leverage for their product or message. Social media marketers can use online tools, like Thunderclap, to enable thousands of people to post at the

After facing months of backlash for unintentionally funding extremists through advertising, Google announced a public apology, along with steps the company is taking to help advertisers avoid ‘objectionable’ content and provide more advertiser control over where ads appear. “We know advertisers don’t want their ads

Brazil may not be a hub for the latest tech, but it does get one privilege: Brazilians are trying out Facebook’s latest app – Flash – before anyone else. The new photo-sharing app might look familiar when you look at its filters and lenses. It’s providing

Facebook came under fire last week after their vice president of business and marketing partnerships, David Fischer, wrote a post apologizing for the company’s use of a miscalculated metric that incorrectly measured the time viewers on the platform spent watching videos. “The metric should have reflected