Restaurant initiative

Kids and families love eating out and are doing so more than ever, so it’s important to consider the role restaurants can play in addressing childhood obesity. Over the past few years we’ve seen encouraging changes in supply, like the introduction of lower-calorie items and the removal of soda from some kids’ menus, but we know there’s more work to be done. That’s why the Restaurant Initiative has been engaging with restaurant industry leaders since 2012, while simultaneously conducting original research to better understand the current landscape and how we can work together to create change. Through these activities, we have come to see that healthier kids’ meals can be a win-win for restaurants and for kids, and that increasing consumer demand for healthier items is important for influencing supply. Read more about our original research on the Healthy Meals page.