For some college kids, with the arrival of fall come fraternity initiations. Eastside Long Beach rappers Cold Flamez invite you to witness their initiation to the Delta Psi Omega Fraternity, headed by Pledge Master DJ Skee. What begins as a sketchy introduction turns into a raucous house party with a 4:1 girl to guy ratio. Scene after scene, cameras cut away to shots of cutesy party-starters threatening enough to make Cold Flamez claim, “Girl, you nasty.” While emcees D-Real, his little brother Mic 3rd, and emcee/producer Dash share tales of their conquests, DJ Skee sizes them up, assessing if they’re ready to join the brotherhood. Keeping in line with the song’s light-hearted feel that comes from Dash’s catchy bass-heavy production, the video retains a fun demeanor while maintaining the edge Skee.TV always brings to the table. If you’ve ever wondered what a house party in one of hip-hop’s highly heralded cities would be like, Cold Flamez invites you to join their take on Revenge of the Nerds meets Animal House, complete with the energy and grit that only Eastside Long Beach could bring.

Check out the video here: http://www.youtube.com/watch?v=71yuGLbdYOw

The Background:

As youngsters, Cold Flamez blazed through the same streets made famous by Warren G, Crooked I, Daz, Nate Dogg and of course, Snoop Dogg. Long Beach’s gritty skateboarding culture helped shape the worldview of D-Real, his little brother Mic 3rd and their homie Dash just as much as the neighborhood’s native sounds. When D-Real headed off to Louisiana’s Grambling University, Dash and Mic 3rd began to take their art more seriously, recording on a makeshift setup at Dash’s house in Compton. After his semester-long shot at higher education, D was on his way back to Long Beach to join his crew. The music that came from this “wild” period in their lives earned them a reputation with the residents. The group targeted the audience of the budding Jerk music movement and posted their song to each fan’s MySpace profile causing the song to catch on like wildfire. Following the local success of their smash single, “Miss Me, Kiss Me,” Cold Flamez are gearing up to release their as yet untitled debut album, but debunk any attempt to label it as a, “jerk album.” Cold Flamez are ambitious to bring their self-described “cold hearted music” to the world and join their local predecessors in the hip-hop hall of fame.