The genius of Sacha Baron Cohen’s characters is the same as the genius of other brilliant satirists like Stephen Colbert: By exaggerating your opponent’s position to the point of absurdity and playing like you believe in it with a fanatical enthusiasm, you render them completely humiliated. Such was most likely the goal when Sacha Baron Cohen (as his gay character Bruno) crashed a rally in support of Proposition 8, a California law that would overturn the legalization of gay marriage. According to the AP, Cohen marched enthusiastically with demonstrators opposing gay marriage, but had to be taken away by handlers when photographers and jouranlists realized who he was.