Shakira Shakes Up Her Smile With Crest

After giving birth to her son earlier this year and heading back into the studio to work on her latest album, Shakira is adding another reason to smile as the new face of Crest 3D White.

The Voice judge, who follows in the footsteps of So You Think You Can Dance host Cat Deeley, tweeted the news yesterday. She will show off her pearly whites as the brand launches the newest additions to its collection. But it isn’t her first time in the beauty aisle as she already has three fragrances under her belt.

The brand will also partner with the Sale el Sol songstress in efforts for her charity. “I am excited to be working with Crest 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” Shakira said in a statement. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation.” Talk about a win-win!