Little Live Pets

Cartoon Network Australia And Moose Toys Team Up For Little Live Pets Digital Campaign

Moose Toys has partnered up with Cartoon Network Australia for a content driven campaign in Australia which includes a new app for the toy brand Little Live Pets. The Little Live Pets app was created in partnership with Turner Asia-Pacific as part of the advertising campaign and is now available in the Apple App Store and the Google Play store. The app allows children adopt and nurture their own virtual pet.

Phil Nelson the managing director at Turner Asia-Pacific explained how a digital campaign by Cartoon Network and Boomerang can help advertisers:

“Cartoon Network is the No. 1 kids’ brand across Asia Pacific. We continue to leverage on our deep understanding of kids and families, to create engaging content that they love, and turn our audience from consumers into huge fans. This campaign showcases the true potential to combine fantastic brands like Moose’s Little Live Pets, with experienced multi-platform brands like Cartoon Network and Boomerang that truly understand the power of fandom.”

Khia Pledger, brand manager at Moose Toys explained how using Cartoon Network Australia to promote Little Live Pets could engage fans and attract new customers:

“We’re very excited to be working with Turner to promote our Little Live Pets range in a truly novel approach that combines the power of a new app with the immense reach and popularity of Cartoon Network and Boomerang to engage our existing fans and win new customers. We are relatively new to the app space, so it was comforting to work with Turner, who are amongst the most successful content creators and really understand how to engage children.”