The full trailer for Disney's fantastical adventure "Oz The Great and Powerful" starring James Franco, Mila Kunis, Rachel Weisz, Michelle Williams and Zach Braff. Directed by Sam Raimi (The Spiderman Trilogy).

DISNEY'S OZ IS GREAT AND POWERFUL AS IT FLIES TO NUMBER ONE AT THE UK AND WORLDWIDE BOX OFFICE

"You simply must go off to see the Wizard" -- Digital Spy

The UK has been following the 'Yellow Brick Road' all the way to the cinema this weekend as Disney's Oz The Great and Powerful opened as the clear number one film across the country. Disney's latest hit, heralded by the critics as a "classic", took an Oztastic £3.7 million over a three day weekend leaving this week's other new releases all trailing beneath the £1 million mark.

Across the globe Disney found box office gold at the end of the rainbow as Oz opened worldwide at number one, with estimated returns of $150m. In the US Disney opened the film to a phenomenal $80.3 million - the biggest 2013 debut and third biggest March opener ever. Making Oz The Great and Powerful THE first big blockbuster movie event of 2013

The film, from visionary director Sam Raimi and starring James Franco, Mila Kunis, Michelle Williams and Rachel Weisz has been critically acclaimed for its spectacular 3D, with Stylist claiming the film "is possibly the most glorious 3D movie ever made". Metro praised the film's 3D as "sensational" and Daybreak's Aled Jones stated "it is the best 3D film I've ever seen!"

"Oz is the quintessential fairytale and in describing the Land of Oz, we really wanted it to be an explosion of colors and images and sounds that moviegoers had never seen before" says director Sam Raimi on the film's 3D. "We wanted to really take them to this magical land, to let them smell the flowers and feel the butterflies flapping against them, and so we brought in the technology of 3D because it would really allow us to immerse them in this world and give them not just a movie but an experience"

Oz The Great and Powerful has also received magical praise from the UK critics:

"Passionate and detailed homage to the original" Peter Bradshaw, The Guardian "Highly enjoyable. " Chris Tookey, Daily Mail "A feast for the eyes" BBC's Mark Kermode "Oz-watchers will be enchanted and enthralled" Empire "This Disney prequel turns out to be something of a classic: a family friendly fantasy" Nicholas Barber, The Independent on Sunday

"We are delighted that Oz The Great and Powerful has cast its spell with UK audiences and is riding high at number one" says Lee Jury, VP and Head of Marketing for Walt Disney Studios Motion Pictures UK and EMEA. "The film pays homage to everything the nation loves about the Land of Oz from munchkins to flying monkeys and evil wicked witches. Sam Raimi is bewitching audiences both young and old with his fantastic 3D vision for OZ."