SW Venture LazyMeter on Front Page of Lifehacker

We got the scoop on the LazyMeter team’s vision, challenges, and the best piece of startup advice they’ve ever gotten:

Our team is…

Aaron Franklin (founder – San Francisco) worked in Microsoft’s Online Services Division for five years, where he helped manage an online advertising business driving over $1 billion in annual revenue.

Josh Runge (founder – Boston) was a program manager for the user experience of Microsoft’s highly-acclaimed Bing search engine. Prior to Microsoft, he studied Electrical Engineering and Computer Science at MIT, with a master’s thesis on image processing.

LazyMeter is the solution to your overwhelming to-do list. We are faster than pen and paper, and more rewarding. We provide the only to-do list you’ll finish every day by helping you focus on one day at a time.

The word that best describes our startup is…

Satisfaction

Our startup is innovative because…

We are the first task manager built on the premise that how you feel is more important than how much you do.

Our biggest milestone to date is…

We launched on Friday, August 5th. We were covered on the front page of Lifehacker, and have thousands of registered users.

Figuring out exactly what we were building. Task management is by no means a new problem, and there are already countless task managers available. We knew something was wrong that resulted in most people continuing to use pen and paper, and we were determined to build a task manager that was profoundly different, and that we’d actually use.

The single best piece of startup advice we’ve gotten is…

just launch, which got us to launch before we hit our comfort zone. But it’s also the worst advice we got, because we could have launched too soon.

We know our startup will be successful because…

we have a profoundly different approach to task management. We aren’t just building a better task manager – we’re building a new workflow for productivity focused on improving the way people feel at the end of the day.