The newly-launched program allows affiliates across Europe to work in conjunction with Global Gaming to promote its products, including flagship brand Ninja Casino, which offers one of the fastest and most hassle-free online casino experiences in the world.

Using the MyAffiliates tracking software, the new site aims to provide a high-level service with a tailored approach to each partner, giving them all the tools and support they require to achieve optimum results.

It currently accepts Swedish and Finnish traffic, with plans to move into new territories and verticals in the future. Its newest brand SpelLandet.com is set to be integrated into the program in the near future.

The programme will be spearheaded by Elaine Gardiner, who has more than nine years’ experience within the sector, having previously worked for Cherry Group.

“We are absolutely thrilled to have launched Global Gaming Affiliates,” said Gardiner.

“It’s a project we’ve been working on tirelessly since I joined the company last year and I’m excited to now deliver the program to the market.

“The new program aims to share the same philosophy of innovation and exceptional service that Global Gaming is known for and we can’t wait to start working with affiliates.”