Category: Pharmaceutical
Media: Film
Brand: Neurobion Forte
Agency: WATConsult
Geo: India
Advertising Agency: WATConsult, Mumbai, India
Vice President, Operations / Assistant Vice President, Strategy: Sabiha Khan
Senior Account Manager: Daniel David
Lead Account Manager: Manish Jain
Account Lead: Sumeet Ghosh
Digital Media Executive: Anuj Aras
Production House: The Better India
Published: August 2017
Description:
The #HelpingTrueHeroes initiative was kick-started by WATConsult in partnership with TheBetterIndia (India’s no.1 Positive News Portal) on behalf of Merck’s Neurobion Forte. The
campaign saluted the undying spirit of the four unsung heroes from across India and felicitated them as India’s True Heroes.
Many people in India are breaking societal grounds and fighting their personal battles of pain every day to ensure they can provide the best not only to their family, but also to the society. It
is with this belief that we urged India to identify and help similar inspirational stories with the return of its annual initiative #HelpingTrueHeroes.
In the video series, the selfless and extra ordinary efforts of these four common people were showcased in association with TheBetterIndia.
This was followed by a grand event where in True Heroes were felicitated by dignitaries and the same was showcased through Facebook Live on 17th July 2017 at 5pm IST.