The 16 Best Facebook Pages You've Ever Seen

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Facebook Pages are a simple tool, but they allow for many interesting business opportunities. There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website.

So we combed through the web to find 16 Facebook Pages that you absolutely MUST see. Put simply, these pages are awesome.

16 Great Facebook Business Page Examples You Have to See

Here's an example of a Facebook Page that focuses on the customer. The content they post is interesting and super relevant for their target audience: cool photos, videos, and tips for outdoor adventurers. They also include tabs dedicated to their events, open job opportunities, and to each of their most recent grand openings.

Travel agency Intrepid Travel has put together a great Facebook Page -- complete with a special tab that shows trip and tour reviews, and one that lets users search and book trips without having to leave their Facebook Page. Talk about a great user experience.

They also consistently post compelling videos that'll have you itching to pack a bag and hit the road. Check out this food tour of China they recently posted to give potential tourists the nudge they need to book an adventure:

Threadless has tons of great images on their Page. Most notably, their cover photo features different T-shirt designs, which they always credit to the designer in the top right-hand corner of the photo and change fairly regularly. They also carry over important functionality from their website, allowing users to vote for T-shirt designs and enter design contests.

All in all, Threadless does a great job of creating a fantastic user experience that doesn't require the user to leave Facebook. Plus, they have a badge in their "About" section signifying that they respond to inquiries quickly -- which is great for showing fans and followers that they're listening.

The folks at Nutella have the unique challenge of having to find an infinite number of ways to feature a single product so their social media content stays fresh and interesting. The key to their success? A wide variety of interesting visual content.

They've taken full advantage of the rise of video on Facebook: Between April 2015 and November 2015, the number of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. Much of their video content is centered around creative (and delicious) ways to work the infamous hazelnut spread into different recipes, such as these incredible Nutella pancake cupcakes:

The company also shares a ton of great images that generate a huge amount of engagement, like this clever emoji-inspired post:

Zappos.com is known for great customer service, and they keep that reputation going on their Facebook Page. For example, they have a badge in their "About" section that says they typically respond to customers' inquiries within the hour. That's fast.

They also have a small section of their Page dedicated to visitor posts, which features customers' posts about Zappos' great customer service on and off Facebook.

Not to mention, they're committed to responding to comments -- and they aren't afraid to have fun with it:

The NHL rocks Facebook. Their Page prioritizes the things they know users care about most when visiting Facebook: photos and videos, live streaming (which they include during the season and remove in the offseason), and contests that give them the chance to win tickets.

Not only that, they're constantly putting out relevant news stories and compelling visual content that get high levels of engagement from their fans. For example, NHL and GoPro have been partnered up since 2015 to bring hockey fans unique perspectives from games, and these videos can be found in the "Video" tab on the NHL's Facebook Page.

Tough Mudder, an organization that runs hardcore obstacle course events focused on teamwork and camaraderie, leans on social media sites like Facebook to help recruit and pump up participants.

They do a great job of keeping their Facebook content fresh and up-to-date, which is especially important for an events company. Not to mention, each event they run has its own Facebook Event -- which shows up in an "Events" feed on their Page -- so participants can connect, ask questions, and share event-specific photos with the community.

Speaking of community ... the folks that run the Facebook Page always find clever ways to keep the Tough Mudder family connected and engaged using fun hashtags like #HeadbandMonday:

St. Jude's is a volunteer- and donation-driven organization, and they do a fantastic job engaging their volunteer and donor bases on Facebook. Their posts and photos are highly engaging, often featuring the personal stories of patients who were helped thanks to the generosity of people like their Facebook Fans.

Their Page also offers apps that allow you to donate, browse careers, look at photos, and more -- right from the Facebook Page.

Starbucks was an early social media adopter, and it comes through in the polish and features of their Facebook Page. The "International" tab leads you to their local Facebook Pages, so non-English-speaking fans can easily navigate to their country's Starbucks Page.

Beyond that, Starbucks uses its Page to showcase their rich visual content, run contests for seasonal products, highlight job openings, and interact with followers, like they do with the quiz below:

Adobe is a computer software company that could post all about software and technology all the time ... but they do a great job of catering their content to Facebook users, who tend to log on to socialize, read or watch fun content, or read the news. Here's an example of a cool video that would be interesting to their design-focused target audience:

They also have a special Notes section that outlines the rules of the Facebook Page -- and thus setting expectations for their fans. Granted, it hasn't been updated since 2010 ... but it's still a great thing to have.

Your customers can be your best sources for market research. The Burt's Bees Facebook Page uses a poll tab to ask questions about flavor preferences, product names, and so on. Customers have the option to vote, see results, and/or share their opinion on their own Facebook Pages. They also have a "Coupons" tab that gives customers opportunities to save money.

With all that space in the cover photo, why not pair colorful visuals with a strong value statement? That's exactly what Easy Lunch Boxes does. They put it all out there as soon as a user lands on their Facebook Page.

In addition to posting fun pictures, videos, and tips like "lunch box hacks," the Page also includes apps that let users ask questions, sign up for their newsletter, follow their blog, and even get recipe and meal ideas. Overall, the Page is on-brand and clearly displays the utility of the product.

For a company that's been around for over 50 years, Gold's Gym has shown they can keep up with the times on their Facebook Page. Their "Gold's Gym Challenge" is a front-and-center application on their Page, which lets users join the group, see other members, and join the discussion without leaving Facebook.

They also have a handy gym locator app that leads folks straight to their "Locate a Gym" webpage (unlike Starbucks' locator app, which is right within Facebook) so that prospective members can easily see whether there's a location nearby. Finally, Gold's Gym keeps engagement high by posting lots of content, much of which features members' inspirational fitness journeys.

As a company based on creating flexible entrepreneurial opportunities for women, Stella & Dot relies on platforms like Facebook to help grow their business via word-of-mouth marketing. They are a great example of an organization that's successfully built a community on Facebook.

They use it to share styling tips with their social community, show how their pieces are designed and made, and post videos on how to wear their jewelry. All of their visual content is vibrantly colored and beautifully shot.

They've also taken advantage of Facebook Live by posting live videos of trunk shows, which can help prospective trunk show hosts learn how to do one -- or just bring entertainment to anyone watching.

Like Zappos, Mabel's Labels -- creators of high quality labels for the stuff kids lose -- has also taken advantage of Facebook's call-to-action button feature with their "Shop Now" CTA, linking to their homepage.

In terms of content, they've mastered the art of posting the perfect balance of engaging videos, photos, and GIFs that align with the interests of their target audience: moms. For example, check out this relatable ecard they posted to reassure moms everywhere that they know just how real the struggle can be:

Mabel's Labels has also taken advantage of Facebook Live with videos like the one below, which they pinned to their Facebook Page to make it more easily visible for a longer period of time.

UNICEF's Facebook Page is all about teaching Facebook users who they are and giving them options to take action. The opportunity for users to get involved right from the Page ranges from the "Donate Now" call-to-action button at the top of their Page that takes you to their official donation website, to their "Actions" tab that lets you share a relevant update with your Facebook friends via a Facebook app called ActionSprout. It also lets you sign up for their email newsletter right from a form that appears on the page.

UNICEF is known for creating powerful content like videos to spread awareness and positive messages about current events. One example? The video they shared to Facebook about the Syrian refugee crisis. (See #3 in this blog post to watch the video.)

Use these awesome Page examples as inspiration to finally create a Facebook Page for your business, or as motivation to improve your existing page. You don't have to do everything. Instead, focus on the core needs of your fans and customers.

I do like these pages but the main wall should never be dominated by a large image as it'll prevent the very thing it was meant for, socializing. So if you have a separate link for your personalized portion of your business page from the wall then it's fine.

Great collection of outstanding Facebook pages. A lesson to be learned from each one...thanks for assembling this list!

Luis Aleta

Excelent article, actually it help tu acomplish wtih the activities of the first day stablish on hubspot´s ebook How to master facebbok marketing in 10 days

Michael H

Wow! I just started learning about HubSpot in an effort to improve the family business and I am seriously impressed! Thanks for an amazing product - no need to google anything else, I found all the resources I need here!

Thanks for the content on the 15 greatest facebook pages. Someone that wants to create a good looking page can get some great ideas from these. Probably have to hire a designer though. They look very professional. Definitely Facebook is the place to advertize with over 800,000 people coming all the time.

I can't disagree with the quality of any of the Facebook pages shown. However when I read what makes them awesome, I see a pattern developing that points to how well they are able to drive Likes, but not really engagement. When companies move into the social ecosystem that have to leave behind the notion that customer experience is a series of uni-directional posts. Most companies publish content on their Facebook pages that is really not much different than on their websites of their advertising. It is essentially pushing marketing copy to a favorably inclined audience. In a recent study, it was found that 85% of people visiting a brand's Facebook page are already customers. Liking the brand is just an affirmation, not a conversion. So for brands to really take advantage of the connection that Facebook offers, they will have to go beyond using their pages as another flat advertising channel and use their pages to really engage with people who are probably not as interested in the brand as they are interested in the experiences associated with the brand. This mutual area of interest is where co-experience happens.

While the list you mention above is impressive, Facebook is allowing much more than just a landing page as you can now integrate an entire website inside of Facebook. Please check out a page that B Culture Media designed and created. Now this is a cool site: http://www.facebook.com/pages/Grace-Lee/250935554923569?sk=app_115365878570693

Definitely some great examples. As we look further into the value of these pages, John Kottcamp offers some great insight and identifies some areas of consideration It's essential to looked into the areas associated with the return on investment as well.

We've been in the process of building our own app (instead of using the freebie apps like pagemodo) to have total control of our like gate and other marketing iniatives on Facebook. So, these examples really showcase some great ideas on making that first impression. Thank you for sharing.

Additionally, I agree wholeheartedly with John Kottcamp's comment above about engagement. Those of us who are small brands, small manufacturers, and small business owners HAVE to engage and find other ways to captivate our fans because it's impossible to compete for attention with the brands listed above.

I hope in the future you'll feature some smaller companies who really engage their audience, too, regardless of name recognition or number of fans.

We built an app using wordpress to help designers and small businesses create great landing tabs and fangates in a snap. We are hoping that all businesses, regardless of marketing budget can have Facebook pages as good or better than what is posted above. You can also add google analytics to track visit vs. likes. We just launched and you can test it for free. Would love your feedback. Pholiofy - the facebook pages publishing platform

Tudor

Great post. I'll ask the question as well... what tools are available for building these pages?

James F.

Wow,those are some shitty pages...Nutella? Srsly?

Joey

Considering Facebook isn't that customisable, it's nice to see companies giving it a go. Imagine what these pages would have looked like on MySpace....

thanks for this great post shared! never seen such great facebook pages, surely they have a great social activity on them :) surely creating engagement for their users, something to keep in mind when creating a facebook page (or other social networks as well)

Hi
These examples are virtually all B2C, or giants like Adobe doing something visual. Quite frankly, they lend themselves to Facebook.
What about the huge number of B2B businesses, especially professional, consultancy, outsourcing and fintech businesses. Any good examples relevant to the huge number of these businesses.... businesses that aren't naturally visual and where the typical day is sitting in an office, either at a desk or meeting room.
Would love a list of great Facebook pages relevant to them