The Moz Blog

We all know analytics are important. As marketers, we spend a great deal of time in the data, and should feel that we have the data necessary to make great recommendations, troubleshoot issues, and forecast our efforts accurately. However, data can be intimidating. In today's post, Joanna Lord talks about the different types of analytics and common places to start with them.

As marketers, we understand the importance of having web analytics set up, of having an analyst on staff, and of constantly working with the data as part of our daily practice. But what if web analytics aren't enough? Enter Marketing Analytics, the measurement and optimization of your marketing activities.

Facebook advertising is here to stay, and marketers are spending more time and money on their platform than ever before. Joanna Lord discusses five of Facebook's best-kept secret resources to help marketers get the most out of their Facebook experience.

Customer feedback is arguably one of the best ways you can grow and expand your products and services. In today's Whiteboard Friday, Joanna Lord shares some ideas for getting feedback good and bad, and explains how it may be important in ways you just might not know.

In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact.