Alternative markets are often described as exchange systems for people who wish to escape the capitalist markets.

In this article, we argue that alternative markets may also emerge in a context of economic constraint, in which people have restricted access to mainstream markets. In order to survive, they have to find alternative ways of obtaining goods and services.

To understand the emergence and characteristics of the constrained type of alternative market, we examine the bartering systems established in Greece in the aftermath of the financial crisis and the imposition of austerity measures by international and European institutions on the country’s economic system.… >> continue reading

Consumption experiences of French poor people: knowledge from the Bottom of Pyramid and the Transformative Consumer Research

This article puts into perspective the challenges of the two existing approaches on poverty: the Bottom of Pyramid and the Transformative Consumer Research. To do so, we explore the experiences of French poor people, a recent category of consumers in marketing.… >> continue reading

PhD student from September 2011 to December 2014 on the consumption status of working poors. Hélène successfully completed her thesis, and received the highest honors for her defense.

My thesis under the supervision of Prof. Nil Özçağlar-Toulouse is entitled Belonging to the consumer society while being a working poor: A socio-historical approach of the construction of the poor consumer figure. It focuses on the construction of the poor consumer figure in France.