CNN Examines Business-Focused Approach to Fighting HIV/AIDS in Africa

CNN's "Marketplace Africa" features an interview with Ernest Darkoh, chairman and founding partner of BroadReach Healthcare, "a company that is working with governments to develop public and private sector solutions to the HIV/AIDS epidemic in Africa," where Darkoh describes what CNN call's his company's "business-focused approach" to delivering health services. "One of the principles of which we approach all of our work is to be extremely target and goal oriented and results oriented," Darkoh said, according to CNN. "The developing world had been characterized by a lot of funding but often very little accountability for results of that funding. And it's important to deliver the results, because people are dying." During the interview, Darnkoh described his company's "fast checkout lane" approach to health care and addresses the need for Africa to use innovation to look past "conventional [Western] models that work in environments that don't match [the] context" in Africa (Elgabir, 11/11).

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