SAN DIEGO, Mentor Capital, Inc. (OTC Markets: MNTR) reports that it is one of the first marijuana companies allowed to advertise in print with USA Today, SW Airlines and Food & Drink. The infused edible advertisement is carefully innocuous to young readers, as required by publishers, but references the thoughtful cover and feature article in the “Budding Opportunities” Fall 2014 edition of Food & Drink which explores the “emerging world of cannabis edibles.” Readers encountering the print advertisement are referred to links to a discussion in plain terms exploring the range of the modern business of marijuana, according to the company. This was recently preceded by Mentor’s comments on the changing corporate culture of marijuana in the Wall Street Journal and will be followed by a discussion on business ethics including challenges in the cannabis space in Management Today.

“Mentor Capital is pleased take a lead in opening the door to aid in the honest discussion of both marijuana as a medicine and the social use of cannabis as the safest choice for those that seek an effect that they find is relaxing,” says CEO, Chet Billingsley. “We are a science based company, and know that cannabis can stimulate appetites in cancer patients, reduces their nausea, mutes chronic pain and has a miraculous dampening effect on some seizures, especially in children.”

“We believe Mentor Capital is the also the first to survey, research and specifically calculate that 10,000 drug and alcohol related deaths per year and $1.0 billion in medical costs could be avoided with full national legalization of cannabis” reports CEO Billingsley. “This is from the ‘Substitution Effect’ that occurs when daily drug users shift over, sometimes as much as 60%, to more benign legal cannabis when it is available. The great reduction in lives lost from drug overdose is because relaxing drugs like the opiates slow respiration and the heart, but cannabis does not. If the equivalent of one in eight drug and alcohol users shift to legal cannabis because it is safer, available and won’t trigger an arrest, then 10,000 of 80,000 drug and alcohol related deaths could be avoided.”

About Mentor Capital: By acquisition or stock purchase, Mentor Capital, Inc. seeks to invest in leading cannabis companies. Additional important information for investors and founders seeking expansion funding is presented at: www.MentorCapital.com

This press release is neither an offer to sell, nor a solicitation of offers to purchase, securities.

Forward Looking Statements: This press release contains forward-looking statements within the meaning of the federal securities laws, including statements concerning financial projections, financing activities, corporate combinations, product development activities and sales and licensing activities.Such forward-looking statements are not guarantees of future results or performance, are sometimes identified by words of condition such as “should,” “could,” “expects,” “may,” or “intends,” and are subject to a number of risks and uncertainties, known and unknown, that could cause actual results to differ materially from those intended or anticipated. Such risks include, without limitation: nonperformance of investments, partner and portfolio difficulties, potential delays in marketing and sales activities, problems securing the necessary financing to continue operations, problems encountered in commercializing cannabis products, potential of competitive products, services, and technologies, difficulties experienced in product development, difficulties in recruiting knowledgeable personnel and potential problems in protecting intellectual property. Further information concerning these and other risks is included in the Company’s 15c2-11 filing which, along with other very important information about the Company, can be found here: http://mentorcapital.com/disclosures/

The Company undertakes no obligation to update or revise such forward-looking statements to reflect events or circumstances occurring after the date of this press release.