Treatt announced its launch of Hibiscus Treattarome 9766, a material that can help bring natural, exotic flavor and clarity to beverage applications. Delivering a well-balanced cranberry aroma and mildly astringent flavor, Hibiscus Treattarome 9766 also doesn&rsquo;t features the bright red color typically associated with hibiscus flavors, allowing flavorists to use this ingredient creatively in blends.

Produced from the calyx of Hibiscus sabdariffa using Treatt&rsquo;s specialized distillation technology, the ingredient contains no added oil or alcohol, and the resulting distillate is both clear and soluble in water. Used at levels of 0.2%, Hibiscus Treattarome 9766 imparts a strong berrylike character with a fresh leafy top note, and the fruity, floral scent of hibiscus is due to the inclusion of components such as hexanal, trans-2-hexenal, cis-3-hexenol, nonanal, furfural, eucalyptol, linalool oxides, linalool, and alpha-terpineol. The natural, FTNF (From The Named Food) distillate carries a clean label declaration and is listed as a food ingredient by the US Food and Drug Administration. It is suitable for a number of applications including beverages, dairy, alcoholic drinks, juices and juice drinks.