Kijiji Canada Kicks Off New Marketing Spot

Did you know that 40 per cent of Canadians admitted they had at least one unwanted item they could have sold, but threw away instead. This substantial grouping inspired Canada’s largest classifieds site to creatively reach out with an integrated marketing campaign to remind Canadians of other channels available to make money and be kind to the environment. This is all part of the latest marketing campaign from Kijiji Canada who launched a new TV ad encouraging Canadians to buy and sell items in their marketplace.

It shows a familiar setting that might be any anyone’s basement, cottage, or spare room with stereotypical Canadian products. The commercial is Kijiji’s fourth TV ad, an evolution from Erica and Eric ads that were viewed by over 10M people in 2011 and among the most viewed YouTube videos in 2011.

The commercial runs in both English and French markets and is supported by social elements as the company’s Facebook page gets hijacked by new comical characters, including a curling stone curmudgeon that sits to gather dust atop a packed bookcase.

The campaign primarily comprises television ads airing nationally from now to October, focuses on Toronto and several regional markets in Québec, and is supplemented by integration on Kijiji’s social channels, webmercials and online banner advertising.