The airline, which raised eyebrows when it produced a clever, hand-drawn safety video in 2007, decided to go Hollywood this time around. It drafted director John M. Chu (G.I. Joe: Retaliation and Justin Bieber: Never Say Never) and dancers, musicians, and choreographers from American Idol and So You Think You Can Dance to turn five minutes of instruction about things every flyer already knows about into what may be the best five minutes they’ll have in the air.

“We knew how much our guests loved the fun and irreverence of our current video, but after six years we wanted to give them something unexpected – a fresh take on what a safety video could be and even a chance to be a part of it, literally” said Jesse McMillin, Creative Director at Virgin America in a statement from the airline.

Virgin is turning the safety video into a marketing opportunity with a contest on Instagram that will result in the winner being added to the safety video when it begins appearing on planes in November.