Working with Seattle-based Smashing Ideas, we created a responsive website for the launch of Mattel's new doll franchise based on fairy tale characters. The opportunity was to take fairy tale concepts and weave them into website features all while remaining faithful to the evolving visual branding being developed in parallel.

When designing the Ever After High site we combined visual stylings from the brand guide with elements from the web series. The blog was looking glass themed. Quests were presented in storybook format. It was important the website be a seamless extension of the web series.