Paul Hofheinz, president and co-founder of the Lisbon Council, publishes an insightful and hard-hitting article on Project Syndicate, calling the European Union to set ambitious but attainable energy efficiency targets that will force individuals and industry to make real changes. He writes "The European Commission should set “moon-shot” standards that push us to higher achievements than we once thought possible. If Europe can double its energy efficiency by 2030, Europeans will look back and wonder how they ever lived differently."