Oppo unveils the Reno Series

Reno will serve for OPPO’s future smartphone strategy, with UAE as the first international market for the new series

April 17, 2019

The Oppo Reno has one of the largest screen to body ratios thanks to its "pivot" camera.

Oppo has officially launched its newest smartphone series, Reno, in the Middle East. The company selected Dubai as the location for the series' first international launch, emphasizing the strategic importance of the region to the brand's global strategy.

The Reno series has two new smartphones in its line: The Oppo Reno 10x Zoom Edition and the Reno Edition. Both have notch-free full view OLED displays, a side-swing, pop-up selfie camera, and several hardware capabilities.

The Reno version will be available for pre-order in the UAE starting April 17 and Saudi on April, 18th. It will be on retail from April 22nd in UAE and April, 25th in Saudi. The Oppo Reno Edition will be available in 6GB RAM + 256GB at AED 1,899 in UAE and SAR 1,899 in Saudi Arabia.

The price for the Oppo Reno 10x Zoom in an 8GB RAM + 256GB version was not revealed at the event, rather Oppo mentioned that the price would be revealed at a later time. Customers can also opt to purchase the new Oppo devices from Etisalat.

During the launch, Oppo also announced a new "Oppo MEA 5G Landing Project" with regional carriers Etisalat and Zain. The project aims to further enhance 5G development in the region after the first 5G smartphone commercial co-test from both parties earlier this month.

The company's global 5G Landing Project is a proposed initiative by Oppo and leading global carriers aimed at bringing 5G products and services to users as soon as possible.

Speaking at the launch, Andy Shi, President of Oppo Middle East & Africa, said: "Reno represents the evolution of Oppo it features a brand-new design concept, philosophy, and communication model. This is a smartphone for the people who want to make waves, for the dream-chasers and the trendsetters who value style, innovation, and premium functionality", he also added "The UAE is also home to a blossoming 5G ecosystem, with collaboration with leading carriers like Etisalat and Zain users could experience 5G at the earliest."

Khaled Elkhouly, Chief Consumer Officer, Etisalat, said: "Etisalat's pioneering efforts in 5G will pave the way for the ‘Future of Connectivity' with innovation and digital transformation taking centre stage. Bringing the value of 5G connectivity to consumers will also require close coordination with handset manufacturers. We are excited to be working closely with Oppo on their 5G Landing Project to accelerate the roll out of 5G services and deliver a seamless 5G experience to our customers."

The Oppo Reno competes in a mid-range tier market segment heavily dominated by the likes of Huawei, Honor and Nokia. On being asked who the Reno is for and how best would Oppo fit in, Andy Shi said: "We have two distinct devices, so we very clearly are focused on the Oppo Reno 10x Zoom. We're the first to launch this technology worldwide at Mobile World Congress and now in the second quarter, we intend to mass produce this device."