Ulta Beauty announced Catherine (Cathy) Halligan, senior vice president of social commerce platform company Powerreviews Inc., has been appointed to its board of directors. Halligan fills a directorship vacated by Hervé Defforey, and she comes to the board with more than 20 years of experience in marketing and e-commerce within the retail industry.

Prior to joining Powerreviews Inc., Halligan held several senior level positions with prominent retailers. Her previous roles included: chief marketing officer of Walmart.com; vice president, direct marketing;, Blue Nile, Inc.; and vice president and general manager, Internet, Williams Sonoma. Halligan began her career as a marketing and planning analyst for Lands’ End.

Dennis Eck, Ulta’s non-executive chair, said, “We are pleased to welcome Cathy to the Ulta beauty board. Cathy is a highly talented and accomplished executive in e-commerce and direct marketing, which complements the diverse backgrounds of our existing board members and aligns well with our consumer strategy. We also want to thank Hervé for his many contributions to the board. His dedication and wisdom were invaluable to us and he assisted in developing the strong platform that exists today at Ulta Beauty. While we are sad to see Hervé leave, we are excited to begin working with Cathy and expect to benefit greatly by her knowledge and expertise in innovative Internet and marketing strategies.”