Logo misuse- The logo
should never be rotated,
flipped, skewed or
stretched. No colour
should be added.
Name

APERCU-A B C 1 2 3

FLW

White is the
main colour of
the logo but
when white is
not applicable,
black should be
used.

The logo should
only ever be
used in black
or white, but
can also be
layered with
grey scale
photography.

FLW

Weight

BOLD

Maximum size = Unconstrained
The beauty with in the
fundamentals is what the
Frank Lloyd Wright exhibition
stands for. The Brand should
never distract from the art
work but instead enhance itâ&#x20AC;&#x2122;s
beauty and simplicity. This
is the driving force behind
our visual communications and
drives our activities
The Frank Lloyd Wright
exhibition is a sub brand of
the Guggenheim museum with
its own stand alone design.
The logo can be used in
accordance with the
Guggenheim Museum branding,
but this is not essential.

Name

Lekton- Aa Bb Cc 1 2 3
Weight

Regular

FLW
FLW

When featured on art work the logo should always be
centered. Other use of the logo should be placed in
the bottom left hand corner.