“We read this as an occasion to really integrate women's health with children's health, and that the combination of that integrated support is what makes happier and more successful working parents,” says Erik Lumer, chief product officer at Maven.

“As that complexity has grown, it was important for us to make sure that we continue to invest in capabilities that are going to be the necessities that employers are looking for,” says Voya executive Lou Strippy.

“It is critical for employers to actively demonstrate their commitment to mental health parity. Fear and stigma can only be overcome when employees believe their workplace provides a safe environment,” says Dr. Eric Hart, chief medical officer of Healthstat.

An early look at the impact from the economic shutdown was not as bad as feared, while industry insiders see opportunities for advisers and sponsors to talk up the value of retirement and emergency savings.