Below is a link to cinemagraph.com, the site that started the craze. Initially, they wanted to add something subtle to their fashion photography to make it special, but what they ended up doing was elevating the animated GIF to the level of an art form.

More Tutorials...

The four tutorials below all describe how to create a cinemagraph. Between the four of them, I was able to make my first one, even though I am running a 64-bit Mac. Note that if you have a copy of Photoshop CS 6, it doesn't matter if your machine is 64-bit or 32-bit. The technique will work for both.

Cinemagraphs more than a photo, but not quite a video. The first time I ever see this type of photography was almost a week ago, I came across two amazing blog, from Jamie Beck and Coco Rocha. They make this awesome picture that they called "cinemagraph".

A cinemagraph is a stunning hybrid between photo and video. The beauty of them comes as the viewer is initially under the impression that they are looking at a piece of still photography, but then suddenly something catches their eye and they realise that it's moving!

Yup, that picture moves. Nope, you're not going crazy! 'Cause who said photos can only feature "still" life? Inspired by the moving pictures created by photographer and motion designer duo Jamie Beck and Kevin Burg, we set out to make the magic happen. Make your pictures move like ours did with a some Photoshop magic!