All posts by Simon Norris

Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.

Cross-Channel Design: A Primer

We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond?

This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.

UX Modern Marketing Manifesto

Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.

It was point three in the manifesto that caught our eye: ‘Experience’.

Making websites accessible without sacrificing aesthetics

Fifteen years after the Web Accessibility Initiative was launched, which aimed to improve web usability for those with disabilities, online accessibility is still widely ignored. Far too often there is a belief that a compromise must be made between accessibility and an attractive design.

A Responsive Web Design primer

In less than 2 years responsive web design (RWD) has become a digital design trend.

If you think the number of devices that needs to be considered is mind-boggling in 2013 this is likely to be insignificant to the potential ways we will use information (and screens) in the future. This makes the whole RWD approach very practical and those who have embraced it are building a platform that will allow future devices.

Start with meaning

A summary of the key concepts and ideas from the 5 articles in the meaning series. We human beings are hungry for meaning in all aspects of our lives. The meaning-first manifesto is a philosophy for researching and designing meaningful interaction.

Meaning First: a manifesto for user-experience design

Meaning is what we assign to every aspect of our lives from the simplest of actions to the most complex. The design of any digital experience that feels meaningful has to accommodate our basic human need for discovery.

Meaning-first is a design approach that puts emphasis on delivering meaningful interactions.

Designing meaning: translating insight into design

Regardless of the proposed technology the ultimate goal is to make any design and the experience as meaningful as possible to the user. This article will focus on the actual ‘shaping’ or designing of meaningful interaction. Understanding what is actually meaningful to people in terms of their interaction and the form it should take represents the very essence of ‘designing a great experience’.