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That means that if you want the most intense flavour hit, you should eat a Pringle with the convex side facing up.

This means when you eat one of the crisps, the centre should rise up with either end falling down.

While you can still create a duck bill with your potato snacks or nibble away at them like you've always done, you may want to eat them the 'right' way from now on to get the maximum flavour from the iconic crisps.

This is how a Pringle should look in your hand as you hold it for the most intense flavour hit: with the ends falling down and the crisp rising in the centre

There are 13 flavours of Pringles available in the UK, as well as four 'Xtra' flavours. Pringles is owned by Kellogg's

The concave side - where the crisp dips in the middle and rises at either end - should face the bottom as it will not have much seasoning on it.

A Pringles spokesman told The Sun Online: 'Many people think that Pringles are seasoned on both sides.

'In fact, only the top side gets a sprinkling of seasoning in the factory.

'When Pringles are stacked in their can, some of the seasoning rubs off onto the next chip – which is why they've always been a little uneven.'

Of course, if you prefer to not have such an intense hit of flavour when you crunch your Pringles, then it's probably best to turn the crisp over and eat it so the concave side faces up.

Last year, the iconic snack became the subject of a social media sensation when people challenged each other to make a freestanding ring of Pringles - dubbed the Pringles Ringle - in videos online.

Television screenwriter Jane Espenson, from Los Angeles, was one of the first to post a successfull attempt at the Ringle on her Twitter account, and it quickly amassed more than 53,000 shares.