By registering, you will be signed-up for an account which gives you access to a free story published once a week and archives of all our free stories. You will also receive a daily newsletter sent to your inbox. To unsubscribe, please visit the profile section in your account.

Account successfully created

Logging you in...

Almost done. A confirmation email has been sent to 'Email Address'. Click on the link in the email to activate your account.

Future of meat: The meat-ing point for non-veg lovers and vegans

Beef, mutton, and dairy without bovines. Pork without pigs. Chicken and eggs minus the hens. How long will it take for scientific and commercial breakthroughs in plant and cell-based meat to hit Indian shores?

18/05/19

Roshni Nair

Concerns over climate change and resource depletion are pushing startups and researchers to consider new solutions for food security and sustainability. These include plant-based and cultured or clean meats

Impossible Foods and Beyond Meat are the biggest players in the global plant-based meat space. Traditional meat companies like Tyson and Cargill, meanwhile, have invested in cell-based meat startups

India’s poultry consumption is set to grow manifold. It’s also one of the largest beef-exporting countries. No wonder then that institutes in Hyderabad and Mumbai are already looking at cell-based meat research

Will alternative meat take off in India within 5-10 years? Plant-based meat stands a better chance, because cellular agriculture is beset with regulatory and scaling issues. But India just may surprise itself

On a white-hot skillet in a kitchen populated by burger buns, mayonnaise, lettuce, and tomatoes sit two patties made by a company that just left cab company Uber in the dust. If we eat with all our senses, then the patties’ meaty char, intense sizzle, and saliva-inducing aroma are banquets unto themselves. And it’s primarily…

By registering, you will be signed-up for an account which gives you access to a free story published once a week and archives of all our free stories. You will also receive a daily newsletter sent to your inbox. To unsubscribe, please visit the profile section in your account.

Daily Newsletters

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism. Hence, our three plans.
1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

On a white-hot skillet in a kitchen populated by burger buns, mayonnaise, lettuce, and tomatoes sit two patties made by a company that just left cab company Uber in the dust. If we eat with all our senses, then the patties’ meaty char, intense sizzle, and saliva-inducing aroma are banquets unto themselves. And it’s primarily…

"An article from The Ken has become an intrinsic part of my daily news diet."

Nandan Nilekani, Former Chairman, UIDAI

Welcome to The Ken

As a part of the Learning and Development program at Myntra-Jabong, you have complete access to 300+ original daily stories over the next year, 500+ previously published stories and our comment sections. Also, do keep an eye out for our exclusive subscriber-only iOS and Android apps which will be rolled out for you shortly.

Happy Reading!

By continuing to browse our site you agree to our use of cookies to improve our performance and enhance your user experience.