A 'do it yourself' ad from MoveOn

Members of MoveOn.org photographed themselves holding signs and raised money to buy air time for “Our ad,” an endorsement of Scott Murphy. A voice over tells the story of the photographs: “This ad is not paid for by the corporate front groups and oil billionaires that are trying to buy this election. This is our ad made by hard working Americans, who live right here in New York.

The ad continues, “We have one simple message: Chris Gibson is being backed by one of those front groups, and if he’s on their side, he’s sure not on ours.” See more photos and a “making of” here.