The Intersection of Marketing + Technology

What a way to start a podcast series! I've been doing a lot of video lately and have been wanting to do a weekly audio podcast series for a long time. I've been biding my time for the right situation to present itself to get out of the gates with a bang and that's just what happened recently.

In the first ever episode in my weekly audio podcast series, I had the pleasure of interviewing Scott Beck the Marketing Director for Harley-Davidson Motorcycles (thanks to Sean Scott for setting this up). Harley recently partnered with agency Carmichael Lynch in Minneapolis to create a new type of widget. They threw out the conventions and created something remarkable. The widget, timed to launch with the Sturgis motorscycle festival (attended by over 500,000 riders), broadcasts live streaming video from the festival grounds to Harley fans around the world. It includes audio and really gives people a window into the whole experience.

I was able to talk with Scott and Jon on my phone, but could see and hear them in the widget. So very, very cool. I hope you like episode one and please bear with me as audio editing is really new to me. These podcasts will never go over 26 minutes in length (the average commute time in the US) so you can download, consume and start implementing in short order.

Comments

T//M podcast #001: Harley-Davidson's sturgis widget

What a way to start a podcast series! I've been doing a lot of video lately and have been wanting to do a weekly audio podcast series for a long time. I've been biding my time for the right situation to present itself to get out of the gates with a bang and that's just what happened recently.

In the first ever episode in my weekly audio podcast series, I had the pleasure of interviewing Scott Beck the Marketing Director for Harley-Davidson Motorcycles (thanks to Sean Scott for setting this up). Harley recently partnered with agency Carmichael Lynch in Minneapolis to create a new type of widget. They threw out the conventions and created something remarkable. The widget, timed to launch with the Sturgis motorscycle festival (attended by over 500,000 riders), broadcasts live streaming video from the festival grounds to Harley fans around the world. It includes audio and really gives people a window into the whole experience.

I was able to talk with Scott and Jon on my phone, but could see and hear them in the widget. So very, very cool. I hope you like episode one and please bear with me as audio editing is really new to me. These podcasts will never go over 26 minutes in length (the average commute time in the US) so you can download, consume and start implementing in short order.