Life And Style on Etsy

Aizone Sagmeister & Walsh – Jessica says too much creative freedom can actually hinder the design process. She counters that creative freedom by setting constraints, such as only working in black and white or with only specific shapes to balance the proce

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scale and proportion to create mood - use of large type to be playful. The large O's frame the faces in the design, making you focus on them. The faces are smiling creating a mood of happiness and playfulness.