Tracker is trying to make entry level boat buying as easy and painless as possible. Once you are committed to a boat, rods, reels, electronics, bigger boats, etc...are not far behind. He is throwing a very attractive bait out there and is just waiting to set the hook. Nice marketing.

“Racing is life. Anything before or after is just waiting.” Steve McQueen

Tracker is trying to make entry level boat buying as easy and painless as possible. Once you are committed to a boat, rods, reels, electronics, bigger boats, etc...are not far behind. He is throwing a very attractive bait out there and is just waiting to set the hook. Nice marketing.