BRAND STORY

ALL THINGS CONSIDERED

Starting a fashion label is not your usual response to witnessing widespread,
often violent economic unrest. But for us, two UN emergency relief workers,
it made perfect sense. PLAN.G was born from our experiences on the frontline.
It is one possible solution to a world starving for ideas (among other things).
A lifestyle brand, it favours transparency, ethical manufacturing practices and
worker empowerment as a means of creating long-lasting, positive change.
PLAN.G was founded in 2013 and is based between Toronto and Geneva,
a fact that reveals its minimalist leanings.