The US economy was on an upswing — in fact, the United States GDP expanded by 2.3% in 2019. 2020, however, is not looking so hot for the labor force or online retailers. There’s no question that the online shopping world has always been competitive, but the recent economic downturn has turned the competition up to 10.

You have launched your online store, put a social media campaign in place, and created a roadmap of how you can grow your business over time. However, now it’s time for the company branding. So, how do you start with that? Branding comprises of many things- your company’s work culture, public image, and the kind […]