COMMERCIAL DESCRIPTIONLucky Lager was introduced to beer drinkers in 1934. The name Lucky was selected from a name-search contest. Fully fermented in Bohemian-style tradition and slightly darker in colour than regular brands, Lucky uses select ingredients and hops to deliver a slightly sweeter taste than most lagers.

Short version of the Lucky Lager story: the brand was founded by General Brewing in California. This was folded into a consortium led by three BC breweries. General Brewing later split off from the consortium and was eventually brought into the Pabst fold. The BC breweries later became Labatt's and thus there are two lines of ownership of the Lucky Lager brand. The brand is today more prevalent in Canada, especially British Columbia.

No real flavor, zero head, and slightest hops. Pretty gross stuff IMO. I literally found this under the seat while borrowing an alcoholics car. I'm glad I didn't pay for it. Disclaimer: I put it in the fridge, drank it in the house, and did not drive after. Can't say the same for the previous 5 from the pack unfortunately.

Complete garbage that gets by purely on marketing it as some kind of sign that one is an "islander" (Vancouver Islander, that is).
Aroma? What aroma? Thereís simply nothing there - air tinged with a hint of grain. Appearance is about the same as a Budweiser or any other macro lager - pale yellow and not much else. Taste is minimal, like club soda with essence of beer. Palate is faintly metallic, lifeless wisps of nothing.
Overall, I cannot understand why on earth this beer is popular, other than as a "camping beer". Even then, thereís a lot better choices out there.

I hate the phrase " it is what it is" but it totally applies here. When Iím at the lake or have plans to consume more than a couple, this is my thrifty choice. I enjoy many other types of beer but it also comes at different price points .

Known coloquially as "da luckies" e.g. Iím going to da store to get da luckies. This beer is shitty. 355mL Can, 5%, reviewed straight from can. Pale lager that doesnít even stand up to awful macros like Canadian or Kokanee. Taste like corn and malts left out near a hog farm.

I have to write a review in defense of Lucky Lager since there is so much negativity here. I believe that most opinions of this brand are based on the price and lack of catchy marketing tactics. I pay less than $1 per can or bottle locally. However, it is on par with any product from the "mainstream" north american breweries and it far exceeds most. Itís certainly not my favourite beer but I always keep a case in the fridge for my big brand beer drinking friends. Try this beer with an open mind and perhaps even set up a blind taste test along side of bud, blue, canadian etc. You may be surprised.

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