A number of key players are competing against each other to expand their existing customer base in the animal growth promoters and performance enhancers market. The top five players are expected to account for ~58% of the total animal growth promoters and performance enhancers market in 2015. These key players include Cargill, Inc. (U.S.), Royal DSM N.V. (Netherlands), Zoetis, Inc. (U.S.), Elanco Animal Health (U.S.), and Alltech, Inc. (U.S.).

Cargill, Inc. (U.S.) dominated the global animal growth promoters and performance enhancers market with a share of 15% in 2015. The company is among the worlds largest privately owned businesses, providing food, agricultural, risk management, financial, and industrial products & services around the globe. In order to grow in the animal nutrition business, the company pursues the strategies of expansion (especially in high-growth economies), acquisition, and new product launches.

Royal DSM N.V. (Netherlands) accounted for the second-largest share of 13% of the global animal growth promoters and performance enhancers market in 2015. The company develops, manufactures, and supplies a broad range of animal health nutrition products. The company markets eubiotics, caretenoids, and feed enzymes through its growth promoters and performance enhancer’s category. Animal feed is the largest segment of the company, accounting for 32% of its total revenue. The company focuses on acquisition to grow in the animal nutrition business, especially in high-growth economies.

Elanco Animal Health (U.S.) held the third position in the global animal growth promoters and performance enhancers market, with a share of 12% in 2015. The company has two business segments—Elanco Companion Animal Health (focuses on pet medicines) and Elanco Food Solutions (markets food-safety products and services to the food animal industry). Under its animal health segment, the company markets antibiotic and beta agonist growth promoters in the animal growth promoters and performance enhancers market. In order to grow in the animal nutrition business, the company focuses on acquisition.

Zoetis, Inc. is among the leading players in the global animal growth promoters and performance enhancers market. The company is engaged in the discovery, development, manufacturing, and commercialization of animal health medicines, including vaccines, parasiticides, anti-infectives, medicinal feed additives, and other pharmaceutical products. These products cover a broad range of animal species, including cattle, swine, poultry, sheep, fish, dogs, cats, and horses. Zoetis focuses on expansion to strengthen its market presence.

Alltech, Inc. (U.S.) accounted for 10% of the global animal growth promoters and performance enhancers market in 2015. It is the only privately held family-owned business among the top ten animal health companies in the world. Alltech is among the leading providers of feed supplements for cattle, poultry, pigs, equine, aquatic organisms, and pets. In the recent years, the company has made many significant acquisitions that boosted its market presence. It has also conducted a number of geographic expansions.