AutoAlliance EcodrivingUSA

Approach: Auto Alliance combined blog advertising and a special electoral map sponsorship to saturate the blogosphere. Specifically: text image ads on over 165 blogs, 16 creative versions focusing on political figures, fuel conscious drivers, and ecological imagery, and an electoral map sponsorship on leading political blog, DailyKos, including front page tab, widget, logo and full map flash expandable billboard image.

Success: Stirred up discussion among blogosphere influentials like Calitics, EcoModder, EcoGeek, AutoblogGreen- who all wrote about Ecodriving. 8,740 hours of site viewership, 849,220 pageviews on the ecodriving site, 211,652 absolute unique visitors on site and 307,672,189 total views of ecodriving ads and logos.

Modcloth

Approach: Standard gif ads, linking to individual items for purchase within the text portion, with 3-5 versions per day across a community of fashion blogs.

Success: CTRs as high as .7% and many purchases. "Blogads is an amazing tool that helps you advertise on some of the hottest sites on the net! The interface provides a user friendly set up with countless ad options to choose from and the ability to monitor your ads and make updates 24/7, which keeps your ads fresh! The Blogads team also provides top notch service for ALL your questions along the way. ModCloth hearts Blogads." Kate, Modcloth

Success: Created awareness as the campaign was viewed 39,124,007 times and drove 6,466 people to the Merge Records order page. Ultimately the album debuted at #1 on U.S. Billboard 200 chart and was the Album of the Year at 2011 Grammy's.