HiSense, a state-owned enterprise in China known for churning out appliances and electronics, has come up with a way to make 3D displays interesting again: by making them transparent.

Just like most 3D TVs, the prototype requires polarized glasses to make the images come to life. Unveiled during CES 2013, the 50-inch screen is geared toward the commercial market. Advertising companies could utilize this technology and beam out commercials in 3D effect while displaying the products behind the glass window. Interested consumers, meanwhile, may see this as a new way to pimp their windows.

HiSense anticipates this display to become available by mid-2013 for around $ 3,000.