Vodafone Takes Shine Off Data Rollover Launch With Massive Porkie Pie

Vodafone has copied a good thing from its rivals, made it slightly less good, and pretended to have come up with the idea all on its own, hailing the launch of a new data rollover option on its pre-pay Big Value Bundles as an ‘industry first’. Ahem.

It is, of course, the oldest trick in the book, but this particular example is just laughable. O2, iD and Sky Mobile -- which hasn’t even launched yet -- all got there before Vodafone. Bad Vodafone. What sort of example are you setting for all of the impressionable baby mobile networks?

It’s a shame about the massive pile of bullshit, because the company’s made a positive move. Vodafone Big Value Bundle pre-pay customers can now roll any unused data from one month over to the next, as long as they top-up within the 30-day period.

“We are delighted to be offering yet another industry first to our customers by introducing Data Rollover,” said Glafkos Persianis, Vodafone UK’s commercial director. “Through listening to our customers, we’re determined to simplify our products and offer even better value for money, so that they can enjoy the UK’s winning network wherever they are.”

Unlike Sky Mobile, which lets you hoard your unused data for up to three years, Vodafone’s rollover option will see the data you saved up disappear at the end of the following month. [TrustedReviews]