The author is a Forbes contributor. The opinions expressed are those of the writer.

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But the emergence of native ads changes the game. Advertisers emerge as relevant storytellers, sharing information, perspective, and knowledge into willing, even eager, audiences. A commercial from faucets may be skipped, but a well crafted story about Kohler for the latest in water conservation and green building design can both inform and educate. Native puts advertisers in a position where audiences want to hear what they have to say about their products, their innovation, and their thinking. It brings them in to the editorial process - with a clear and fairly attributed offering.

Web video has arrived. It makes the most basic human communication medium a worldwide phenomenon. As Anderson explains it: "It's not too much to say that what Gutenberg did for writing, online video can now do for face-to-face communication. So, that primal medium, which your brain is exquisitely wired for ... that just went global."

We're experience changes that make the world smaller, faster, and better - all thanks to video.

We're all connected to the Primal Screen - and the innovation it will power.