McCoy's Sizzling King Prawn Crisps Review

The McCoy's flavour colour coding and golden topped bags provide a classically simple and effective design. However, the branding is just wording on a slope. If they are 'Man Crisps' the logo should be 'stamped' on the bag with a branding iron. In other words, a proper logo should be created, rather than words and graphics merging as if easily created on Photoshop. The additional wording that appears on these bags is overwhelming and unnecessary.

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Crunch

These Ridged nature of these Crisps made them firmer and thicker than regular Crisps. There was a kind of meaty crunch to them. There was nothing crisp or shatter-like.

Texture

These Crisps were thicker than Hand Cooked Crisps. The Ridges were mechanically wide and evenly spaced. Most of the Crisps were whole. There were no visible oil bubbles. There was browning on the edges that didn't look like potato skin but it must have been. The seasoning turned the otherwise golden colour a little more orange.

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Taste

A Nose Plunge Test revealed a spicy sort of aroma. It was however particularly feint. After putting a Crisp directly under said nose, there was a cooked prawn smell. Again it was very feint, but it was apparent. The taste was most definitely of cooked prawns. I am not sure they were King Prawn, or sizzling, but there was a very mild Shrimp taste mixed with a sort of Chinese takeaway flavouring. As Monosodium Glutamate was one of the flavour enhancers it could have been a combination of the sorts of things that are mixed up with or Chinese food that provided the familiar taste.