Smaller DTV Sales Expected To Rise In DTV Transition Aftermath

Retailers and analysts are expecting smaller DTVs to sell better in the aftermath of the DTV transition. Up til now, the transition-related action has been in sales of converter boxes and new subscribers for satellite and cable services. With many secondary sets in bedrooms and home offices that need replacing, consumers may not want to acquire a set-top box or get cable for all rooms.

Smaller DTVs are expected to fill that gap, and all of them are required to have onboard ATSC tuners to receive digital over-the-air signals. Still, high-end sets with 120Hz or 240Hz frame rates are also expected to do considerably well this year, according to the NPD’s Group DisplaySearch transition research division.

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