Why Do You Need SEO, Web Design & Social Media?

Why Do You Need SEO, Web Design & Social Media?

20 years ago it was simple. You took an ad out in the Yellow Pages and if you wanted your business to be at the top of your category, you either took out a bigger ad than your competitors or named your business AAA Plumbing. Well, fortunately for all of mankind, Google doesn’t list your search results in alphabetical order and buying the PPC ads at the top of the page doesn’t work very well either. In fact, 94% of users don’t click on the paid results at the top. There seems to be something about those companies at the top of the organic listings that makes them seem more credible.

So, we’ve established the fact that you want to be on the top of the search engine listings. But how do you get there and what do you need to make sure that click turns into a call (or email). How you get there is easy: let Google know you’re a credible business that their users will appreciate they found for them. For many business categories, the results Google will put at the top are local to the user. Google knows where you live, what sites you like to visit and, in some cases, what sites your friends like to visit, as well.

Why SEO?
So, to answer part 1 of my own question, “Why you need seo?” it’s because most local business aren’t doing it yet. Therefore, a some simple SEO tactics can easily get you to page 1 of the search engines and the sooner you start, the further you’ll be ahead of your competitors when they finally realize that they need to be doing it, too. For most small, local business that are on page 1 of Google, it’s really just a happy accident.

Why Web Design?
This leads into part 2, “Why do you need Web Design?” Ever click on someone’s website and it was either so amateurish, difficult to navigate or, if you’re on your smartphone, completely blank or impossible to use? Well, it’s just that simple. A good website doesn’t have to be super expensive or fancy, just easy to use and informative. And today’s modern website, at least the ones we build, are mobile-friendly, too.

Why Social Media?
So, lastly, “What do you need Social Media?” There’s 2 good reasons. First is that your customers are probably searching for you on social media. Social is one of the best indicators we have to show that a company is legitimate and has a lot of happy customers. It’s like a resume that incorporates “word-of-mouth” validation from your company and your customers. And that’s leads into the 2nd reason it’s important. Search engines are using what’s called “social signals,” all the Likes, comments, shares, etc., to influence their search results. It’s just one more metric they have to make sure they’re suggesting credible and popular companies to their users.

I know, it sounds like I’m suggesting you need a whole team of developers, copywriters and SEO’s just to so customers will find you on the web. The good news is, you don’t. That’s why we’ve developed a unique approach that incorporates all the essentials into one affordable package that includes web design, SEO and social media management.

Call us today at 201.500.7092 for a free site evaluation and learn what Check-in Social Media can do for you!

Jon Pacific

Web Design, SEO and Social Media Manager from Reading, PA, recently relocated to the NYC area.