Here's The Deal.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.

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VCU Brandcenter

Is this the end of an era? Why is this guy scraping off the VCU Adcenter logo? VCU Adcenter
has been known as the number one school for advertising by many. The
school offers a masters degree in art direction, copywriting, and
strategic planning. The school prides itself on keeping up with the
changing industry. But what happens when advertising begins to fade?

In 2005, the school added a new track to prepare students to work on the client side. Creative Brand Management is a Marketing MBA
alternative. It prepares students for leadership roles with major
brands. Teams at the school simulate the entire industry process from
problem to solution. Creatives, strategists and brand managers work
together to solve complex business problems. Sometimes they advertise,
sometimes they create new products, channels, or business models. The
cross disciplinary program recently put VCU in the ranks of the top global design schools. Creative Brand Management represents a changing of the guard in the industry.

VCU Adcenter has been teaching more than advertising. The students
here have been learning branding and business fundamentals. Industry
leaders demanded the change. They wanted to create better clients. The
board of directors is chaired by Mike Hughes of the Martin Agency, which is a block away. The board also includes dozens of creative leaders, including Bob Greenberg, the man behind R/GA, the digital agency responsible for Nike+,
among other ground breaking non-ad campaigns. Other board members come
from Ogilvy, Chiat, CP+B, Taxi, Wieden+Kennedy, Motorolla, and Martha
Stewart Omniliving.

Advertising is still one of the best things done at Adcenter, but a
broader approach is now the industry standard. It all starts with a
solid strategy with a clear understanding of the consumer, the brand
and the competitive landscape. It should be no surprise that VCU
Adcenter will cease to exist in a few short days. Change is coming. VCU
Brandcenter is coming. On January 14, students return to class in a new
building with a new name and a new promise to the industry. A brand is
born.