Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

Social Engine - Great Minds Think Alike, Salon MoCAB, 2006

Social Engine T-shirt

Social Engine sreenshot v 2.0; 2005

Social Engine sreenshot v 4.0; 2006

Social Engine Game sreenshot (v5.0 hasn't been publicly released); 2008

se 13

Social Engine Game Web site

se 14

Aims to create social awareness about how information circulates within society, how it is accepted and transmitted further on, and in which way socio-cultural patterns shape the social system.

Urtica’s statement:

Social Engine explored how socio-cultural patterns spread and in what ways they shape the society we live in. Thus, the first version of the Social Engine was created as a database of well-known socio-cultural patterns embodied in textual and visual symbols. We surfed the Internet for the most quoted sayings, the main selection criterion being that they had been circulating for a long period of time.

Each symbolic representation of a socio-cultural pattern within the Social Engine database is sediment of meaning, actions, and context from the real world. It’s a result of an aggregation and integration of encoding discrepancies which have occurred in different time (or place) circumstances. For example, a pattern such as “general welfare for everyone” can evoke a variety of connotations, basically meaning that people should work for the common good, or else, as a side effect, it serves to justify the authority and oppressive action of the sovereign state. It also conjures up a broader social context since the implementation of the politics of welfare has a wide impact on the function and organization of society. “The politics of welfare” asserts that welfare raises concerns where it is seen to have implications for public order, as one politician wittily stated, “If you do not give the people social reform, they are going to give you revolution.” The pattern “general welfare” has been circulating within human society for a long time. It raises intellectual debate, but also brings to mind some everyday facts and thoughts. Some statistics claim that, on less than two dollars a day, almost half of the world’s population now lives below the poverty line. In that light, the joke “The war against poverty is over. The poor lost.” is not very far from reality.

Begun in 2004 as an Internet based artwork, over time the Social Engine had five editions (screenshots of diferent versions are listed in a gallery above). Today it functions in the form of the HoopUp Collaborative Platform