Those questions often evolved into great conversations. Each friend told us their favorite artists and songs, explored the music we suggested, gave us feedback, and we in turn made new suggestions. Everybody started joking that we were now their personal DJs.

We created Pandora so that we can have that same kind of conversation with you.

Go, try it. I actually studied the feasibility of stuff like this in about 2001. Of course, that was before iTunes really took off. We told them to partner with Amazon. Were we smart or what?