The brand name ASICS, given in 1977, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano" - a sound mind in a sound body. Every ASICS products is designed with its founding philosophy in mind. ASICS strives to deliver while continuously improving technology in an effort to learn from the athletic needs of the body. In this way they try to get the shoe to work with the foot rather than the other way around. With this you can expect a more natural feel. Johanna Konta and Timea Bacsinszky are two WTA professionals that wear ASICS popular shoes. The brand's adaptive philosophies and improvements started in 2001 when they focused more on forces, the foot, and limbs during movement. ASICS footwear features the latest innovations like their patented GEL Cushioning System and the Impact Guidance System, designed to enhance the foot's natural movement. Shop ASICS apparel, footwear, plus socksfor the durability or speed you need from one of the world's top selling tennis shoe brands.