5 Mindsets that limit Creative Video Production #5

#5 – Look at what those guys did…

This is one of the most insidious ideas that can creep up on anyone.

As you will see in my Blog “How not to make a Film” (coming soon), I am totally guilty of this one.

Use other people’s work to inspire yourself as a filmmaker, as a marketer, as a band manager, as an individual… but do not fall into the trap of trying idolizing an idea to the point where you are recreating it.

Sometimes one of my clients will see a music video on Rage that is exactly what they want! No changes, nothing different, that’s what I want!

Too often, great creative concepts are blocked because someone knows exactly want they want… to be The Foo Fighters as they learn to fly.

I’m the next big thing… four times.

Please, don’t misunderstand; I’d encourage you to see what’s out there but if you are a creative, then always ask yourself, is this concept inspired by that other clip… or am I just remaking it at the cost of more creative concepts. If you are engaging with a video production company and you know what you want, work with them to take that idea you saw and make it something new and fresh.
Epilogue

Epilogue

Let me wrap up by saying what I always tell my team; Go crazy and then work backwards. Whether you are a client or a creative, always let your imagination go nuts and then bring in back into the world of the practical.

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