In addition, two sets of new ultra-wide and fisheye converters have been announced, one set exclusive for the new full-frame FE 28mm F2 lens and another set for use with existing 16mm (SEL16F28) and 20mm (SEL2028) APS-C E-mount lenses .

Sony Introduces a Variety New Lenses for Acclaimed α E-Mount Camera System

New Models include 4 ‘FE’ Full-Frame Lenses and 4 Lens Converters

SAN DIEGO, Mar. 3, 2015 – Sony Electronics, a worldwide leader in digital imaging, has today announced several new α E-mount lenses and converters, building upon the rapid expansion of their popular mirrorless camera system.

In addition, two sets of new ultra-wide and fisheye converters have been announced, one set exclusive for the new full-frame FE 28mm F2 lens and another set for use with existing 16mm (SEL16F28) and 20mm (SEL2028) APS-C E-mount lenses.

“These new high-quality lenses are a great example of the evolution of our α mount camera system,” said Neal Manowitz, director of the interchangeable lens camera business at Sony Electronics. “With a rapidly expanding system of over 60 total lenses and a variety of the most unique, innovative camera bodies in market today, we are in a great position to build on our positive momentum and bring the power of Sony α to more customers than ever.”

This new ZEISS® Distagon T* FE 35mm F1.4 ZA full-frame wide angle prime showcases legendary ZEISS® optical performance in a compact design.
With a minimum focusing distance of approximately 12 inches, the ZEISS® Distagon T* FE 35mm F1.4 is the first E-mount lens to feature an exceptionally fast aperture of F1.4. The lens has a 9-bladed circular aperture, which makes it a superior choice for creating smooth bokeh (defocus) during portrait shooting. It also performs extremely well in low-light shooting scenarios or for simple everyday photographs.

The new 35mm prime lens produces stunning corner-to-corner sharpness – even at maximum aperture – thanks to its advanced optical design with 3 aspherical elements including one Sony advanced aspherical element and a 9-bladed circular aperture. It also features ZEISS® T* coating that suppresses flare and ghosting for natural color reproduction and excellent contrast.

Additionally, the lens has a Direct Drive SSM (DDSSM) system that enables whisper-quiet precision focusing, even at the shallowest depth of field. A dedicated aperture ring can be set for smooth, continuous operation – ideal for movie-makers – or with click-stops to provide tactile feedback when shooting still images. The ZEISS® Distagon T* FE 35mm F1.4 is also dust and moisture resistant design for reliable operation when shooting outdoors.

The new macro lens maintains the same overall length at all focal distances – very helpful for macro shooting – and has a focus hold button and sliding focus ring that can instantly switch between manual and auto focus1. It is also dust and moisture resistant.

The advanced design includes five aspherical elements and one ED glass element, contributing to the lens’ excellent optical performance in a compact design. It features an advanced linear motor that drives the focusing mechanism for quick, smooth response throughout the extensive zoom range, as well as built-in Optical SteadyShot (OSS) stabilization and dust and moisture resistance.

The light, compact design of the lens is an ideal match for Sony’s α7 series full-frame camera bodies, with a high-grade aluminum finish adding instant visual appeal. The FE 28mm F2 has a 9-blade circular aperture, three aspherical lens elements – including one advanced aspherical element – and two ED glass elements that work together to ensure excellent edge-to-edge sharpness and excellent bokeh. All lens surfaces are multi-coated to suppress flare and

ghosting with backlit shots. The inner focus mechanism of this wide angle prime is driven by an advanced linear actuator, allowing for whisper-quiet AF. Like the new FE 90mm F2.8 Macro G OSS macro lens, overall lens length will remain constant during focusing.

SEL075UWC Ultra-wide Converter and SEL057FEC Fisheye Converter

For even wider perspectives, the full-frame FE 28mm F2 wide angle prime lens can be combined with either the SEL075UWC Ultra-wide Converter or SEL057FEC Fisheye Converter to respectively increase angle of view to 21mm or 16mm fisheye with full 180° coverage2. Maximum aperture of each converter when mounted on the FE 28mm F2 is F2.8 and F3.5 respectively. In a first for α lens converters, corresponding EXIF data for each adapter is generated when they are attached to the lens.

In addition to the new lenses and converters, Sony has today released a software update for select FE full-frame E-mount lenses including SEL35F28Z, SEL2470Z, SEL55F18Z, SEL70200G and SEL2870 to shorten start up time when mounted on α E-mount camera bodies. An additional software release for lens performance will be available in late March – please check the details at the Sony e-support site (www.esupport.sony.com) for more information.

Pricing and Availability

The new assortment of Sony α E-mount lenses and converters will be sold at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide. Pricing and availability is as follows:

ZEISS® Distagon T* FE 35mm F1.4 ZA full-frame wide angle prime (SEL35F14Z) will be available in April for about $1600

90mm F2.8 Macro G OSS lens (SEL90M28G) will be available in July for about $1100

Sony FE 24-240mm F3.5-6.3 OSS lens (SEL24240) will be available in March for about $1000

Sony FE 28mm F2 wide angle prime (SEL28F20) will be available in May for about $450

Full-frame SEL075UWC Ultra-wide Converter and SEL057FEC Fisheye Converter will be available in May for about $250 and $300, respectively

VCL-ECU2 Ultra-Wide and VCL-ECF2 Fisheye APS-C converters will be available in May for about $160 and $180, respectively