To Share News

Use your blog to share industry news, personal news or company news. Your blog is a great opportunity to keep your website visitors and customers updated. Be sure the news you share is relevant to your business though. Even if you feel passionate about the president or what is going on at your child’s school, the blog on your business website is not the place to share this as you may alienate customers or visitors. If you really want to share your thoughts online, create an additional personal blog to share.

To Preserve Your Website

Getting your website just right can be time consuming, so you don’t want to have to edit it and change the look every time you have news or an update to share. Use your blog to share these more frequent updates. This will ensure your website still looks professional and perfect while keeping your customers updated and saving time on formatting. Most blogs allow for simple updates with no additional formatting needed, making this the best place to share frequent updates. Do update the look of your website when truly needed to keep it up to date, but with a blog, there’s no reason to update it daily or weekly.

To Educate

Your blog is a powerful tool to educate team members, customers and prospective customers. While the landing page or product pages on your website might offer limited space, you can use your blog to more deeply describe your products and their benefits or teach others how to be successful in their business. Use your blog to share tips, videos, tutorials and more.

To Show Activity

How updated and active your website is matters a lot of customers and prospective team members. If someone visits your website and it’s hard to tell the last time it’s been updated, they may leave. An out of date website signals to people that you don’t care about your business and may be hard to reach. While this may not be true, this is the message being sent. It can be difficult to update your website frequently if you’re not a large business, but updating your blog frequently is easy and smart. With a blog, people may visit your website and navigate to your blog to see how active you business is, when they see a recent blog posts, it signals to them that you’re active and reachable. Update your blog as frequently as possible, the content doesn’t have to be long, just share news and activity.

To Share Content from Others

There’s lots of great content on the internet and you should be benefiting from it. One way to benefit is to share the great content you find. Maybe you found a blog post that puts an idea into words better than you can or a video that explains a part of your business. Reach out to the creators of this content or share their content and be sure to credit them properly and link to their site. Your blog allows you to be share content from others without it coming across as your own, like it might to your main landing page. Also try to set up a reciprocal relationship with people who operate blogs like yours and offer content to be shared on their blog and share theirs. This can give you a break from creating content every now and then and promote your blog and business on a place where you can attract new customers.

A blog is always a smart addition to a website. Many websites offer a template for a blog, making it easy to add on. Once you start your blog, don’t forget about it. It takes little time to manage a blog, but the results are very important!

Your .WS domain is not only a powerful tool to brand yourself, it’s also a powerful product. .WS offers anyone a chance at the WebSite of their choice, thanks to far more domain name options than available through .COM. While not everyone is interested in GDI’s affiliate program, anyone can benefit from a .WS domain. Here’s a short list of just a few people that you might know who could use a .WS domain.

Small Business Owner – Not every business has a website. Many have a web presence either through review sites or a Facebook page, but a dedicated domain is still a necessity. Explain the power of branding your business and not someone else’s. For example, www.yourrestaurant.ws brands just you, whereas www.facebook.com/yourrestaurant is promoting Facebook first.

Job Seeker – Having your own site with your resume, portfolio, and information about you is a great way to stand out to potential employers. With a .WS domain, a job seeker can brand themselves by name, experience or career area and truly stand out in search results.

Blogger – Know a blogger whose domain is still domain.bloggingservice.com? Now is the time for them to secure their brand with a .WS domain. Visitors can head directly to their site without having to type in a lengthy hard to remember domain name and the blogger can better brand themselves and their business.

Your website design is important for search engines to be able to find you. Flash only webpages do not rank well in search engines as they can’t tell what your text is. Your site should have a good balance of keyworded text and images as well as all the content you want to share.

Fresh Content

Try to change your content every now and then. Sites that are updated often tend to rank higher in search engine results. This can be as simple as a weekly update on your news or adding timely material that you know needs to be changed out—like a short lived contest or discount. This way you will have hold yourself accountable for updating content and removing dated material.

Links

Links are an extremely important part of SEO and specifically backlinks. An easy way to add backlinks without the help of other sites is to link back to your own content. For example, if it is a blog post and you are referencing a past post, put that link in.

Links back to your blog rank especially high if they are coming from outside pages. So connect up with other affiliates and marketers and share links. Submit content to other websites and request they link back to you if they use it. These are all super simple ways to get your page rank higher in search engines, while simultaneously advertising your site and opportunity.

Blog

If you don’t have the skills or time to update your main website content every so often, consider adding a blog to your site. As you can see HERE getting started with your own WordPress blog is easy, and posting is even easier. Take the time to write a quick update and post it to your blog, search engines will see this is part of your website and that it is being updated frequently, ranking it higher.

Captions

If you use photos on your blog—add captions. This is a simple trick to allow more keywords on your site. Label captions as what they are but use careful consideration or the keywords you want people to hit your site with. You can caption an image of GDIs top tools like Inviter as “Use the tools shown above to be a successful network marketer.” This uses the keyword “network marketer” and explains what your image is a the same time giving you better SEO.