The natural and organic personal care market in Europe to grow at a CAGR of 9.58% during 2014-2019.

The report covers the present scenario and the growth prospects of the natural and organic personal care market in Europe for the period 2015-2019.

The haircare segment is the second largest within the natural and organic personal care product market in Europe and will likely drive the market during the forecast period. The strong demand for natural and organic hair oils, shampoos, conditioners, and serums has been brought about by an increase in hair- and scalp-related problems, such as dandruff, itching, flaking, lice, hair fall, split ends, tangling, aging of hair, and damaged hair. Manufacturers are producing new and innovative natural/organic hair products to cater to the specific requirements of consumers in different age groups. For instance, Nature's Child offers organic cotton baby products such as nappies, baby wipes, face wipes, and body balm.

According to the report, the economy of Europe is on the path of recovery from the Eurozone crisis and the recession of 2008-2009. The resultant rise in GDP and PPP has led to increased disposable incomes and higher willingness among consumers to pay premium prices for natural and organic personal care products. Changing consumer lifestyles, improving standards of living, and growing consciousness about health and environmental issues are likely to lead to increased demand for natural and organic personal care products during the forecast period.

Further, the report states that the market growth may be affected negatively by the low penetration of natural and organic personal care products.

To calculate the market size, we consider revenue generated from the following segments of the market: