2. Contact Info

3. Dealer Selection

Jamming a monster engine into an existing sedan is not a new formula, and both the GT-R engine and Infiniti sport sedans have been around for years. Why did it take so long for Infiniti?

Per Peter Smith, Infiniti Deputy Program Director in charge of the Q50 Eau Rouge concept, “Clearly it was the ambition. As you know Johan joined the company [in the summer 2012] – six to nine months before I joined. He’s come in with a new vision. And finally here is someone that has come in without understanding all of the, shall we say, the corporate difficulties of executing these kind of vehicles. He’s someone who said, “Ok, it’s difficult, but we’re going to do it anyways.” And this is the kind of vision and leadership that Johan has brought that has brought excitement back to the brand.” I would say that Johan has a very strong vision for where the company needs to go, where in the past I don’t think we had such a strong vision.”

What’s with the name?

“The Eau Rouge corner [at legendary Belgian Formula 1 circuit Spa Francorchamps] is famous for what it is – an extremely difficult, pushing the boundaries, type of corner. This is where you see the talent and the technology come together on this one corner. One stretch of road that really represents what we want to do. Technologically pushing the driver to his magnifying his capabilities when he is the face of something extreme. The color comes out of that as well. Rouge ties in with our Red Bull Formula 1 affiliation. Red is inherent to racing, performance.”

Read more about Project Raijin and the Infiniti Q50 Eau Rouge concept in our special feature RIGHT HERE, and check out our exclusive photos below.

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