Retina display. So much to see. So little to holdiPad has always been about the display. And that's even more true with iPad Air. Because we reduced the width of the device, along with the bezels on the sides of the display. But the size of the stunning Retina display is exactly the same. So your content fills your view more than ever. With a 2048x1536 resolution and over 3.1 million pixels, photos and videos shine with detail and text looks razor sharp. Pixels are indiscernible. So all you see is what you want to see.

All-new design. A ton of advanced technology. Less than half a kiloYou have to hold iPad Air to believe it. It's just 7.5 millimetres thin and weighs less than half a kilo. The stunning Retina display sits inside thinner bezels, so all you see is your content. And an incredible amount of power lies inside the sleek enclosure. So you can do so much more. With so much less.

A7 chip. Desktop-class architecture. No desktop requiredThe new A7 chip in iPad Air was designed with 64-bit architecture. It delivers killer performance-up to two times faster CPU and graphics performance than its predecessor-without sacrificing battery life. So you get incredible power in a device you can take with you wherever you go.

Advanced wireless. Do more in more placesiPad Air keeps you connected faster than ever. In more locations than ever. Using two antennas instead of one and MIMO technology, iPad Air delivers up to twice the Wi-Fi performance of its predecessor. And the Wi-Fi + Cellular model supports more networks than ever, so you can make quick, easy connections the world over.

Same great battery lifeiPad Air is powerful, but not power hungry. Even though it's 20 per cent thinner and up to twice as fast as the previous-generation iPad, it still gives you the same incredible 10-hour battery life.1 That's because the A7 chip isn't just more powerful, it's also more efficient. So no matter where you go with iPad Air, you'll have the battery power to go even further.

Powerful apps. It comes ready to work. And playiPad apps are like no other. Because they're designed just for iPad, they look amazing and use every pixel of the beautiful display. iPad Air comes with great built-in apps for the everyday things you do, like checking email and surfing the web. To help you be even more creative and productive, iPhoto, iMovie, GarageBand, Pages, Numbers and Keynote are now available for free. And over 475,000 other incredible iPad apps are just a tap away in the App Store.3 With apps like these, iPad Air can do just about anything - which means you can too.

Ultra-fast Wi-FiiPad Air gives you up to twice the Wi-Fi performance thanks to two antennas and MIMO (multiple-input multiple-output) technology. With dual-band (2.4GHz and 5GHz) 802.11n Wi-Fi and MIMO, download speeds can reach up to 300 Mbps - double the data rate of the previous-generation iPad. So now when you want to download a film, share photos or documents with AirDrop, or just browse the web, your connection is even faster than before.

iPad Air and iOS 7. Beautiful design. Beautifully integratediOS 7 was designed to take advantage of 64-bit architecture. So it's every bit as advanced as the iPad Air it runs on. And with new features like smarter multitasking, Control Centre and AirDrop, iOS 7 makes the experience of using iPad Air even more beautiful and simple. Because iOS 7 and iPad Air weren't just designed to work together, they were designed to enhance one another.

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