Authors

Abstract

In this paper, E-business and traditional business is investigated based on the modified Akerlof model to explain the reason why the E-business has developed rapidly in case of information asymmetry; on the other hand, adverse selections appear in the traditional business. In the end, the corresponding suggestions are put forward on coordinated development of the E-business and traditional business.

Recommended Citation

CHEN, Wen-jing and HE, Gang, "Analysis of E-Business and Traditional Business Based on the Modified Akerlof Model" (2012). Eleventh Wuhan International Conference on e-Business. 99.
http://aisel.aisnet.org/whiceb2011/99