This week it was my privilege to be interviewed on the Lendio.com podcast. The topic was direct response marketing in today’s online world with regard to what works, how to know, and the role that intuition plays.

The interviewer was longtime friend, associate and former RESPONSE Agency Creative Director Ty Kiisel. Early in the interview, I got a kick out of how he cleaned up a well-known expression about opinions. It shouldn’t have been surprising, then, that the interview’s end fell to the cutting room floor. That was the part where, switching gears, we spent a few minutes on my new book, co-written with Joanne Hanks, “It’s Not About the Sex” My Ass: Confessions of an Ex-Mormon Ex-Polygamist Ex-Wife. It’s a funny but disturbing, and, I think, important inside look. Lendio included links on the podcast page, however, which I appreciate.