How to Rock Social Media in 30 Minutes a Day! SEMrush Chat With SproutSocial

I have a special message for those who missed our previous Twitter Chat – sorry to say it, but you missed a lot! It was fun, dynamic, incredibly informative, very long and it rocked!

The good news is that we’ve already skimmed the cream and made a yummy cocktail with the best tips on how to rock on social media in 30 minutes a day! Enjoy the tips of almost 200 participants and our guest expert Sarah Nagel @sprout_sarah, Social Marketing expert at Sprout Social!

So, where to start? It’s definitely not enough to simply create a social account and pour yourself a cup of coffee. If you want to rock on social media, you have to do a hell of a lot of work before you post your first message. Strategy first.

Let’s take a look at the basics that any company should know before beginning their social media activities.

#semrushchat A1: Check the market and demand for the service, make sure resources are in place, a campaign plan and look at goals

Every move we make leads us to our goal. Don’t forget that social media is an important part of a complete business plan, and it can either help you or became just another useless instrument and a total waste of time.

Right after you’ve completed these steps, the social media game begins! When you start posting, be prepared to spend some time on research and on creating excellent content; and definitely be ready to devote time to creating a content calendar. This is absolutely essential!

@SEMrush A1. Have a calendar of topics to promote in line with marketing strategy. Mix that in with real-time updates. #semrushchat

Discipline, time management and having a schedule are essential parts of any successful campaign. And we are not talking just about social media. “If I didn't set daily/weekly goals/benchmarks, I'd never get anything done.” Brandon Seymour ‏@Beymour

Mention monitoring is a daily routine as well. And there are two sides to it – monitoring both news feed and brand mentions.

And it’s very important to communicate with people: “RESPOND to those who've reached out to/mentioned you.” ThinkSEM ‏@ThinkSEM If people are interested in your brand, product or service, there is no other option but to thank them, answer their questions and get them even more interested.

A2: Mention monitoring is a big one. If people are talking about your company/brand you should to be part of the conversation #SEMrushchat

While working on your content plan, don’t forget to interact with your team. It’s great to provide your audience with useful content that solves actual problems, but don’t forget, you are the voice of your company. Although, usually company heads think otherwise and talk just about themselves — seriously, don’t do this!

A2: Working with your marketing/sales team to correlate across channels. Reaching out and interacting with community #semrushchat

Also, an essential part of every post (no matter which social platform you use) is a hashtag. “Hashtaged posts in Twitter get something like 30 percent more engagement.” Matthew Young ‏@MatthewAYoung

Every social platform has its own specificity: different features dictate different kinds of information perception. So the same post can work great for Twitter, but be an absolutely terrible fit for LinkedIn. So don’t stick to one type of post! Add some creativity and lend some variety.

Everybody agreed – there is no easy way to gain prominence in your community. Interest in your company, as well as authority and media weight have to be earned by honest work, unique content and genuine interest to your community’s problems.

“Avoid spamming people and paying for followers. People appreciate an honest social account built up over time.” Jack Cooper ‏@Vertical_Coop

A5: BE AUTHENTIC! Engage people in conversations, LISTEN. Create a relationship (as dorky as it sounds). #semrushchat

As we mentioned before — unique content is another great driver of interest for your company or personality. And I want to add an important reminder from Tony Dimmock ‏@Tony_DWM – "Learn what the "best content" means for your target audience (this is largely misunderstood).”

A5: Create something brilliant, then outreach. Request social shares of your content from the people you contact. #semrushchat

And now it’s tool time! Check out this daily toolkit of a great social media specialist!

Hope you enjoyed the post! If you want to share you professional insight or you want to get an advice from professional — feel free to join out next Twitter Chat! Wednesday at 11 a.m. (EST). Use #semrushchat and follow along!

Special thanks! All images were created from tweets by the following participants:

Elena Terenteva, Product Marketing Manager at SEMrush. Elena has eight years public relations and journalism experience, working as a broadcasting journalist, PR/Content manager for IT and finance companies.
Bookworm, poker player, good swimmer.

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Comments

Thank you so much for asking us to be a guest for #SEMrushchat! We had a blast and learned a lot from the incredible community of participants. Doing social media in 30 minutes a day can be done with careful planning and attention to your community. Looking forward to joining many more chats in the future!