(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

Key Points to Note:

What do we consider a Social Network? A large mainstream brand that is built around user generated content, allows others users to connect with and follow users, and importantly the networks allow open discussion of topics. For example – that is why we consider YouTube as part of this list.

Whilst LinkedIn recently announced they have 433 million members worldwide, only 105 million unique members goto the site each month, i.e. one quarter of their member base is a monthly active user.

Most other networks remain fairly static in terms of user numbers. YouTube sees a slight increase.

Stats and research courtesy: Vivid Social. Figures correct as of 31/07/16.