Kristin Guthrie joins us and discusses realizing the long pole
in the tent is your data. The very first person she hired for her
team was her marketing research scientist. Her desire was to
collect all of her necessary data as quickly as possible. Kristin
explains that there are a lot of areas in any organization that can
be improved immediately. Yet she cautions on going after simply low
hanging fruit. Her goal is to go after the right fruit, continuing
her analogy. Do what matters most- otherwise you’re going to
exhaust your team. She’s surgical in her approach in looking for
what will be most impactful- ensuring she gets buy-in through
measuring and demonstrating actual quantifiable results. And to
ensure she didn’t make a bad process faster, she's brought in
fellow six sigma black belts.