Monthly Archives: October 2011

In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope...

Digitally dabbling is no way to develop a productive online program for your brand. As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally...

The ANA (American Association of National Advertisers) and the 4A’s recently issued a white paper outlining “best practices” in managing a search for a new agency. This blog post from a smaller agency (Off Madison Avenue) thinks that while most...

In a recent post on our RSW/AgencySearch site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey suggests that digital firms can’t wait to get themselves deeper into the...

Here is an article that offers some helpful (yet basic) hints on how to find a better agency if you’re not using a search firm. Article: How to Choose an Agency Most marketers have never thought about using a search...

Actually sad how they need reminding from the governing bodies of the AAAA’s and the ANA. Ad Age Article: Guidelines for Agency Search Not sure what pushes the more traditional Agency Search Firms to act the way they do. Is...