Smoking Cessation App

behavior support + user experience

From the makers of a leading smoking-cessation product, this iPhone app lets smokers log cravings, rate craving intensities, and get tips and articles to help with cessation.

Using ACT and BJ Fogg behavior models, we created an app that offers personalized support based on a users’ tracked behaviors.

My Role:

Enhance user experience to triage users into a profile that will inform messaging based on identified/validated motivations
Improve a users ability to accurately track cravings, cigarettes smoked and slip-ups
improve data collection to drive real-time support
Develop relevant messaging that maintains and boosts a users motivation for using the app