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Part 2

Personal Care Insight

Male grooming has come a long way in the past few years, fueled by Millennial attitudes and the changing gender roles in the household. There is a more united approach to the household with responsibilities divided less along gender lines and more along shared interests and time management. The man isn’t always the breadwinner in the family. At the same time, there’s been resurgence of the idea that it’s OK for a guy to be manly or for a woman to be feminine. So the household broadening of gender roles has been accompanied by permission to be distinctively male or female.