The Quiet Soul may avoid self-promotion like the plague, and may also appear to be unobtrusive, even unremarkable. Yet such a soul can have much more to offer than meets the eye, with a depth and subtlety which is drowned out in a world that values noise above substance. Recognising this, Pete has quietly challenged many (often in the arts and crafts) to find the inner confidence to believe in the value they can bring to society by pursuing their dreams, and by turning those dreams into successful businesses.