Making a Good Impression with Content

June 18, 2014 |
By
Margret Palma

We all know how daunting first impressions can be. Wearing the wrong outfit
for an interview can make a major impact on how a potential employer views
you—and creating a successful website is no different. Let's
be honest: we all get lazy. We skim through material online rather than
reading it word-for-word. Within seconds of visiting a website, we subconsciously
determine if it's worth reading or not just by looking at it. Lucky
for you, we've included a few helpful tips to get the most bang for
your buck with online content.

Content That's Worth Reading

In addition to creating content that is optimized for search engines, it
is important to consider
how your content is formatted. Unlike other forms of writing, the content
you post online can determine who views and reads your website. The last
thing you want to do is turn away visitors by not formatting your content
correctly.

The following things can help you make a good impression online:

Make your content reader-friendly

Avoid lengthy or intimidating paragraphs

Guide the reader's eye throughout

Point out what's important

Get to the Point

No one wants have to read lengthy text just to figure out what exactly
it is you do. Keep your content clear and concise. Get to the point and
give visitors the information they need upfront.

You can make your content is to read in the following ways:

Use proper headings and subheading to guide your readers

Keep paragraphs short enough to be easy to read, but long enough to avoid
sentences that look misplaced or orphaned

Where a Little Goes a Long Way

The key thing to remember about formatting content is to not overdo it.
It's easy to go overboard with bolding or stating too much information
at once. With content, a little bit of information goes a long way!

Want to have a team of professional writers help create content that impresses?
Give us a call today!