Wednesday, January 29, 2014

“What makes for a red-hot company?” IDG Connect Editorial Director
Martin Veitch asked himself rhetorically in November 2013. “Knowing
which closely-held companies have the strength in depth to succeed is an
inexact science,” he answered, “but there are some clues.”

A sufficient number of Veitch’s all-important clues – which include
good management; a strong story; enthusiastic customers; a vibrant
developer/partner community; strong funding from reputable companies;
sales; growth; the positive views of experts in the field; market
opportunity; and competitive differentiation – existed in the case of
Kaazing to lead Veitch to include the Silicon Valley start-up in his
final list of “20 Red-Hot, Pre-IPO Companies in 2014 B2B Tech”
which IDG Connect, a division of IDG which is in turn the world’s
largest technology media company, published November 21, 2013.

“THINK OF IT AS A ROCKET UP THE INTERNET’S TROUSER LEG” –Martin Veitch, Editorial Director, IDG Connect

The IDG article explained how Kaazing “uses the emerging HTML5 Web
Socket standard to speed up communications and create what it calls ‘the
living Web’. Think of it as a rocket up the Internet’s trouser leg, if
you will, or HTTP reimagined for the more liquid world of the modern Web
versus the document-centric, static model of the Web circa 1995.”

Veitch then concluded, sagely: “With 5 billion Web users forecast for
2020 and with the Internet connecting to more and more devices, we
desperately need this sort of technology to come good.”

His point is well made. In the brave new world that has since 1999
been called ‘Internet of Things’ (commonly abbreviated nowadays to just
IoT), there are already millions of embedded electronic measuring
devices connected: thermostats, pressure gauges, pollution detectors,
cameras, microphones, glucose sensors, EKGs, electroencephalographs.
They probe and monitor everything from cities to endangered species.
There are sensors monitoring the atmosphere, our ships, highways and
fleets of trucks, our conversations (thank you, NSA!), and even – in a
movement called the Quantified Self (QS) – our bodies.

In the IoT, the Internet is getting in the way of the things

“The
intersection of the Internet of Things and the future will to a very
great extent happen on the Web, since nearly everything that technical
and business innovators want to do around IoT needs to make use of
Internet-level protocols. But the ‘things’ they want to talk to are
typically encircled by Web infrastructure like firewalls, proxies and
such.”

General Electric, which prefers to call the IoT the “Industrial
Internet”, estimates that it will boost global GDP by a whopping $15.3
trillion in 2030. Cisco calls it “Internet of Everything” and is saying
to anyone who’ll listen that IoT-related activity will boost global
output by $1.6 trillion per annum throughout the next decade.

In his IDG report, Veitch mentioned that there are forecast to be 5
billion Web users by 2020; but what he didn’t mention is that there will
be 10x that number of connected “things” – that’s to say, the Internet
of Things will be called upon to connect not just 5 billion people, but
also 50 billion things, from sensors to milk cartons, with trillions of
connections between them. These things, like the people, will be
always-on, always-connected, and always trying to communicate.

The intersection of the Internet of Things and the future will to a
very great extent happen on the Web, since nearly everything that
technical and business innovators want to do around IoT needs to make
use of Internet-level protocols. But the “things” they want to talk to
are typically encircled by Web infrastructure like firewalls, proxies
and such. Which means that what is critically required is an entirely
new architecture, a “Web Communication” architecture if you will.

And this is exactly what Kaazing has devised. It has devised gateways
that extend benefits of scale, speed, predictability, reliability, and
security across the multiple languages (protocols) spoken by the
“things” that are becoming so densely connected in the IoT world. In
fact Kaazing’s pioneering gateways will allow companies to on-board
billions of different things (machines, individuals, and enterprises) to
the Web in an always-on and always-connected state at unprecedented
scale – and with enterprise grade performance, predictability,
reliability, and security.

Kaazing’s customers can expect the performance of the Kaazing Gateway
to provide for up to 100x latency and 1000x bandwidth reduction
compared to those solutions being supported by the existing, “legacy”
Web. In short, Kaazing has found a way to make the Web work more
efficiently, securely, and reliably. “With tech company valuations at
their highest for quite some time,” wrote Martin Veitch at the
conclusion of his “20 Red-Hot, Pre-IPO Companies”
piece, “signs of a bounce-back in major economies and several new waves
of technological change, these are exciting times to be a new
disruptor.”

“Kaazing has
devised gateways that extend benefits of scale, speed, predictability,
reliability, and security across the multiple languages (protocols)
spoken by the ‘things’ that are becoming so densely connected in the IoT
world.”

To which all at six-year-old Kaazing, which has recently (October
2013) picked up a little over $8M from NEA and CNTP and is working hard
to establish an early but impressive lead in the Internet of Things
market, would say one word: “Amen”.

Full disclosure: I have since 2007 been Founding Media Adviser to Kaazing Corporation and in mid-November 2013 joined the company as its full-time CMO.