With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win
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With profitable social gaming apps bidding up the price of mobile advertising and crowding the App Store leader-boards, what is an indie developer with a brand new app supposed to do in order to win the attention of millions of smartphone users? A little known fact is that more than half the world's smartphone users discover new apps by entering a search keyword into the search box inside the App Store. An improvement in search ranking could increase organic (free) downloads dramatically for a fledgling indie developer. SearchMan.com provides this How To guide for Beginners who are just getting started with Mobile SEO. Their website makes it easy to track search rankings & competitors and optimize keywords for improved search visibility in the App Store. Sign up is free.

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FAQ: How hard is App Store SEO?Q We are 2-person team, too busy building Apps. Doesn’t SEO take a lot of time?A Well, if you can afford to buy ads for $2-$3 per download forever, then forget SEO. But if not, you just need 3 minutes a day of tracking and tweaking. We will explain how. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 3

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FAQ: How many free downloads from SEO?Q I want to know how many incremental downloads we can get with App Store SEO. As these numbers are not made public by Apple, it isA impossible to attribute search-results-driven downloads accurately at this time. But based on anecdotal feedback from developers, and by watching volatile changes in search rankings under many important keywords, it is clear that between 100’s and 1000’s of free, high quality, organic downloads a day are indeed possible when you improve Search Results visibility inside the App Store. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 4

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FAQ: Is Chomp integrated into the AppStore?Q Apple acquired Chomp for a reported $50M to improve AppStore’s search engine. Is it already integrated?A Yes it seems that way but so far, only affects the U.S. App Store. In other countries, the previous search engine seems to be still active. (As of 07/29/2012.) Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 5

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FAQ: How big is Chomp’s impact?Q What impact has Chomp had on AppStore search?A Much more volatility. Here’s what we have heard: “My app was #1 under a certain big keyword. After the change, my app is no longer #1 under the same keyword. I lost 90% of our downloads in the U.S.” “Our app initially grew so nicely because of AppStore SEO. But after the change, our daily downloads decreased by 80%..”. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 6

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Developer Best Practices?! ! SearchMan analyzed how thousands of ourcustomers ﬁx their SEO and we have outlined some of the best practices we are hearing about. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 11

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Before your start, prepare 2 lists Keyword List Keyword1 Add keywords whenever you come up with a new Keyword2 idea of keywords. Keyword3 Grow this list as much as you can. Competitor App List Competitor1 Add Competitor app which you feel are competing Competitor2 against your app. Competitor3 Add to this list whenever you ﬁnd a new competitor. Grow this list as much as you can. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 13

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Once a week: Research Track n Check the ranking trends of your appFix Rese arch for all of Keywords n Check all Competitors in detail. n If you ﬁnd some keywords which Competitors are ranked better than your app, add these keywords to Keywords Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 15

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Before submitting a new version: Fix SEO Track n By now you should have gathered allFix Rese arch candidates keywords. n Sort all Keywords in the order you see as important. n Author your new Description, App Name, iTunes Keywords. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 16

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FAQ: How much is SearchMan?Q How much does it cost to use SearchMan?A It is freemium, i.e. sign up for free and pay if you like it. After free trial, it will only cost $20/app/mo to use full functions. (Of course, you can cancel anytime.) You can always use some limited functions for free. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 20

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FAQ: How awesome is SearchMan?Q Tell me why you are better than other services.A SearchMan tracks 650K apps * 1M keywords both for iPhone and iPad every single day. Therefore there’s no need to wait to access data. Our data is robust and we make keyword & competitor recommendations every day. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 21

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App Store SEO Strategy (outside U.S.)1. Assemble the entire list of keywords that are important for you.2. Track search results for these keywords to verify who you will be competing with.3. Put all words into your description (human readable = in sentences, not just a laundry list)4. Sort the keywords ordered by the importance. 1. Pick up 1-5 most important keywords and try to place them in your App Name. 2. Put as many as possible into your iTunes Keywords (100 character limit)5. Update your app as frequently as possible. Copyright 2011-2012 SearchMan & AppGrooves Corp. All Rights Reserved. 25