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It was officiated by YAM Tunku Laxamana Negeri Sembilan, Tunku Naquiyuddin Tuanku Ja’afar, who is also Royal Patron of the Festival. The event kicked off with a speech by the Organising Chairman Dato’ Steve Day , before the screening of the MIGF television commercial and finally a runway entrance by the chefs of the Festival, in line with the theme “Red Hot Chefs!”

The launch gambit was followed by the “Revealing of the Festival Billboard” and “Review of the Festival Dishes”. The whole event which garnered curious shoppers was also attended by Festival Advisory Committee members, restaurant owners, members of the media, online food writers and Festival Sponsors – Y. Brs. Dr. Junaida Lee Abdullah, the Deputy Secretary General for the Ministry of Tourism and Culture, Mr. Johnny Khoo, General Manager, Sales & Marketing of Fujifilm, Ms Loo Hoey Theen, Senior Manager, Marketing of Sunway Pyramid Shopping Mall and Ms Elynn Chuah, Assistant Brand Manager of Kronenbourg, Carlsberg Malaysia.

The media launch concluded with a Q and A session with the Organising Chairman, Royal Patron and Festival Sponsors - Ministry of Tourism and Culture.

Taste MIGF takes place from 26th to 28th of September 2014 at the Sunway Pyramid Convention Centre. From 11am to 10pm on Saturday, 27th and Sunday, 28th September, food lovers can partake in a Super Gourmet Safari in one spectacular and specially created location – The Theatre of Cuisines. Here they can buy Gourmet Dollars to exchange for bite sized samples from the Festival restaurants.

From 11am to 4 pm on Friday 26th September and from 11am to 10 pm on the weekend of 27th and 28th September, visitors can also shop at the Epicure International Gourmet Village, attend Master Chefs’ cooking classes and enjoy wine appreciation talks and other culinary happenings.
A new inclusion this year is the LuxuryPlus Showcase which displays high end properties and investment opportunities among others and provide those present with the opportunity to hear from the industry’s best. Opening hours are as per the Epicure International Gourmet Village.

Enjoy a Super Gourmet Safari!
In the specially created “Theatre of Cuisines”, where the Festival restaurants are showcased, visitors can buy “Gourmet Dollars” and enjoy a “Super Gourmet Safari” sampling creations from Malaysia's leading chefs as they serve up tasting portions from their Festival Menus. These special portions are big enough to exhibit the creativity of the Festival chefs but small enough to allow tasting as many dishes from as many restaurants as possible. Live music and cooking demonstrations take place, providing a fiesta-like atmosphere for all visitors.

The Theatre of Cuisines will open to the public for a fabulous gourmet weekend from 11.00am to 10.00pm on Saturday 27th and Sunday 28th September.

Get your Gourmet Dollars First!
To go on your Super Gourmet Safari, you will need Gourmet Dollars that have been created with the benefit of diners in mind. They help to minimise queues and delays for people waiting for their change. Gourmet Dollars will be available for purchase on the day of the event itself; however, you can avoid valuable time on that day and enjoy a 5% discount if you pre-purchase Gourmet Dollars at www.tastemigf.com

Shop At The Epicure International Gourmet Village!
TasteMIGF will also feature an “Epicure International Gourmet Village”, situated right next to the Theatre of Cuisines. Here, more than 80 purveyors of the finest gourmet food, wines, cigars, and much more, offer their wares in a festive, bazaar-like atmosphere.
The Epicure International Gourmet Village will open to the public from 11.00am to 4.00pm on Friday 26th September and again from 11.00am to 10.00pm on Saturday 27th and Sunday 28th September.

Enjoy Epicure Lifestyle Workshops!
This is a unique opportunity to get to know the Festival Master Chefs as they share their culinary secrets. There will also be wine appreciation, mixology classes and many other activities throughout the 2-day weekend. The line-up is still being arranged, however to pre-register early to book your seats, please log on to www.tastemigf.com.

Cooking Classes and Workshops will be conducted on Saturday 27th and Sunday 28th September from 1pm until 8.30pm. The full schedule of classes and workshops will be available at www.tastemigf.com .

Words From The Sponsors And Media Partners
Dato’ Mirza Mohammad Taiyab, Director General Of Tourism Malaysia
“The Malaysia International Gourmet Festival has been key in establishing, promoting and sustaining Malaysia’s reputation as a premier food destination. We would like to thank all involved, from the Master Chefs to the Festival Sponsors and Media Partners, to the Organisers for making such a vital contribution to the nation.”

Mr Hendrik Andersen, Managing Director of Carlsberg Malaysia
“We always look forward to this time of the year, when the best chefs in the country flex their gastronomic muscles and go all out in producing their most creative menus. As the official beer of MIGF for the fourth year running, we’re eager to bring Malaysia’s favourite brand, Kronenbourg 1664 to the Festival and sharing it with the thousands of diners throughout the period. Make sure you visit as many Festival restaurants as possible with friends and family to taste the diverse set of delights on offer this year.”

Mr Paul Ho, Senior Executive Director of Fujifilm (Malaysia) Sdn Bhd
“Renowned Malaysia International Gourmet Festival is here again to tempt your taste buds from September to October. Be inspired by fine cuisine. Enjoy the camaraderie. As Official Imaging Partner of MIGF, I wish everyone Great Food, Great Company and Great Pictures!”

Ms Rachel Yow, Managing Director of Vision Four Media Group
“The country can truly be proud of how the Malaysia International Gourmet Festival has matured over the years and we at Vision Four Media Group are delighted to play a large part in spreading the Festival news and Malaysia’s flourishing food scene to the world. We wish all the Festival Restaurants the best of luck and may the Red Hot Chefs sizzle with inspiration this year.”

YBhg Dato’ Eddie Teo, Executive Deputy Chairman of Seni Jaya Corporation
“It is once again a pleasure to partner up and help publicise the Malaysia International Gourmet Festival – an event that has grown by leaps and bounds since its inception 13 years ago. The sheer variety of cuisine on offer expands with each year and we are proud to be able to promote Malaysia’s premiere dining scenes to locals and internationals across the globe, benefiting all sectors of the business world. Fornow though, it’s time to dig in!”

Dr Jake Abdullah, CEO of Astro Radio Sdn Bhd – LiteFM and MelodyFM
“What better way could there be than to enjoy a good meal with good music? The two go hand in hand and LiteFM, which has been a Festival Partner for over a decade now, will once again help spread the word far and wide to its millions of listeners across nation. With its ‘Red Hot Chefs,’ the 2014 edition of the Festival surely has some scorching delights in store for foodies…. make sure to get out there and try them all!”

Mr Derek Chang, Managing Director of Scripps Networks Interactive, Asia Pacific – Asian Food Channel
“Scripps Networks Interactive is happy to partner with the Malaysia International Gourmet Festival once again. As the world’s leading producer of engaging lifestyle content in the food, travel and home category, and having not one, but two food channels in our media portfolio (Asian Food Channel and Food Network), we see great brand synergy between both brands. Scripps is committed to supporting the culinary scene in Asia and we look forward to sharing all of the wonderful cuisine that Malaysia has to offer with our regional viewers.”

YBhg Datin Su Wai Fun, Managing Director of AsiaReach Media Sdn Bhd – Vision KL
“Vision KL, the nation’s widest read lifestyle magazine, is proud to once again help circulate the Festival news among its millions of readers, both in print and online at visionkl.com. Our comprehensive coverage of MIGF extends far beyond the Festival month, providing 360 degree news on all things related to this renowned food event through the whole year.”