Mark your calendars! Earnest Sewn is opening up its newest brick-and-mortar store on October 1, located at Fashion Island. Featuring a 2,200 square-foot free-standing location, complete with industrial fixtures and artifacts from the early 1900s, this marks its second West Coast retail location (the other one is in Malibu) and making it the fourth overall. To celebrate the opening, Earnest Sewn will be throwing a VIP kick-off party on Friday, September 30th from 7-10 p.m. with catering by Nirvana Grille, Cocktails, and live DJ. Earnest Sewn will also be offering 25% off all merchandise.