Urban Landscape, functionality and connectivity have been modified since the late twentieth century. New structures have emerged and housing is presented within fortified mini cities, which result from several capitalist economic and cultural forces. Specifically we have the hypothesis that housing developments for upper classes in Mexico City and Madrid, where investors promote exclusiveness and isolation, respond to fear and consumer culture. From the above mentioned, this article explores gated communities and relates the phenomena with different urban characteristics such as marketing, city image and insecurity, all of which leads communities to inhabit isolated houses, closed streets and gated communities.