The game is called Absolute Drift and it is about, well, drifting. You drive around various maps and score points by pulling off neat moves with your car. It's heavily in development but it already has a lot of charm to it. Watch:

It kinda looks like a cross between Mirror's Edge and a child playing with a toy car and building blocks. It's probably the crisp colors.

And then there's the tire tracks, which you can check out more closely in the animation to the left—they give the whole game a really unique look, almost like your car has charcoal pencils for wheels and you're driving on a painter's canvas. I can see people drawing stuff in this game and posting walkthrough videos on YouTube.