Alnowair is a move, an initiative driven to spread positive attitude in Kuwait. An attitude that we believe can be a way of living and lead to finding fulfillment and happiness.

Scientific research proves that having a positive outlook towards life is a choice. Our mission is to make people aware of this simple fact and inspire them to act on it.

We are a Move, an initiative driven to spread positive attitude in Kuwait. An attitude that we believe can be a way of living and lead to finding fulfilment and happiness.

Our idea is to be inspired from scientific research data and transform it to carefully orchestrated, engaging and enlightening campaigns and events that trigger people to embrace the message

Our MethodologyWe believe that lectures, and run of the mill techniques and programs do not attract and interest the mass audience. And to get a wider audience interested we have devised a unique and interactive methodology of spreading the word about positivity, its benefits and the tools to achieve it. We use specifically tailored and scientifically inspired campaigns which include creative visuals and interactive activities that encourage the target audience to participate, follow and understand the benefits and tools to live more positively.

Why do we call ourselves Alnowair?Alnowair is a collective of 5 different species of flowers that grow across Kuwait. Although each has different shape of petals all of them are yellow and round, all need the same elements to survive and they all spring to life together.

We call ourselves Alnowair because we know people are different. We know that each person is unique just like the flower Alnowair, but collectively we are still the same. Our basic needs are the same, no matter what age group or what income group we belong to.

What makes us all similar is that we are all unique. And that is why we believe we all have a seed of Alnowair in us, all we need is it to make it bloom.

Alnowair TreePositivity or Positive Psychology as a subject is vast. So to bring order to our messages we created the tree of positivity to represent the different means to cultivate a positive attitude. The 7 branches on the tree represent different categories of positivity, and act as a guide for all events, campaigns and activities. The branches are Kindness, Simplicity, being here which is based on the concept of mindfulness, Gratitude; Make a Difference (which means being part of something bigger), Truthfulness and Joy.