Real or not? Politically incorrect PSA

A photograph going around shows four kids of different ethnicities. The caption reads – ‘Everybody deserves to be treated equally! It doesn’t matter if you are black or yellow or brown or normal!’ So – is it a real PSA? Nope. A contest created by CRACKED for ‘counterproductive public service announcements’.
http://www.snopes.com/photos/signs/equally.asp