Mark Evans' Newsletter Archive

Podcast Wars - Tue, Apr 23 2019

My new book, Marketing Spark, is a user-friendly guide for entrepreneurs that want to do marketing better and easier, featuring templates, frameworks, tools, and step-by-step guides www.bit.ly/marketingsparkbook

It took less than a day for Luminary to become enemy number one of the podcast industry. Last month, on the same day that it unveiled its subscription podcast service, the company tweeted a typed-out image of a bunny holding a sign:…

Entrepreneurs are the best business writers in the world. If you can't write, you can't raise money. Or recruit. Or sell. I don't know a single great entrepreneur who isn't a great writer. Good business writing is clear, compelling and concise.

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Tyler Haney was fed up. Last November, she was trying to fill an executive role at her athleisure company, Outdoor Voices, and had brought in an external recruiting firm. Haney had been clear about what she was looking for, but the recruiters…

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential…

One of the operations most vital to Facebook Inc. at this moment is a world away from its Menlo Park, Calif. headquarters, and in more ways than one. Instead of the sprawling roof gardens and upscale cafes packed with Silicon Valley's latest health…

All of us want to add value. And we also want to be valued. But those of us in the ideas business regularly get asked to add their value for free. Speakers and writers used to get paid; not very much, perhaps, but something. Now, increasingly…

OpenAI Five — the AI-imbued bot designed by San Francisco, California-based research organization OpenAI that managed to defeat a professional esports team at Valve's Dota 2 earlier this month — became publicly playable last week via…