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With the economy tanking and the presidential campaign getting nastier, what’s a forward-looking, optimistic baby namer, who wants to project a warm, welcoming, positive sense of the world to her innocent little newbie, to do?

First, and most obvious, stay away from bugaboo names like Fannie and Mae and Freddie and Mac and Morgan and Stanley. And definitely don’t take the Palin path–avoid names like Tank, Trip, Dip, Slip, Slump, Slide, Smash and Crash. Instead, look on the sunny side, and here are a few ways of doing that.

PICK A SERENE WORD NAME. Macho basketball superstar Allen Iverson recently named his fifth child Dream, one of the calm and comforting word names starting to come into favor. Dream was hardly heard outside the comic book world until rappers Sole and Ginuine used it for their daughter in 2002. Their other daughter’s name, Story (also used by Jenna Elfman), has a similarly calming, storybooks feel, also shared by such word and nature names as Fable, Haven and Prairie.