16 of 17Assembling the new Range Rover in aluminum at the Land Rover Solihull factory.

&nbsp

17 of 172013 Range Rover body-in-white being constructed at the Land Rover Solihull factory.

&nbsp

The new, more Evoque-ative Range Rover was officially unveiled a little over a week ago. At the time, Land Rover only deigned to announce pricing for the United Kingdom. What with their pounds and value-added taxes and right-hand drive, it left those of us on the other side of the North Atlantic to visit the Educated Guess Millinery.

Prognostication hats off, Americans! Now, with certainty, we can tell you that the 2013 Range Rover starts at a cool $83,500 (destination included). That's a thousand bucks more than a Cayenne GTS and about 20k more than an Escalade or a 4WD Infiniti QX56. The wackadiddy-do-dah BMW X5M is but $6,245 more. Still, the 83-some-odd-thousand smacks are just the tip of the Rangie-pricing iceberg: Top-spec Autobiography models will drain the coffers of 130,950 simoleons.

Despite its age, the 2012 Range Rover retained a charm that seemed worth a premium—as if every time one stepped into it, there was an opportunity for adventure. If the new machine retains that evocative sense, buyers will most certainly continue to pay a premium for it.