Distinguished – Comprehensively describes the current state of the industry in which Netflix operates in, identifying opportunities and threats to industry players. The description substantially uses many relevant examples.

Proficient – Effectively describes the current state of the industry in which Netflix operates in, identifying opportunities and threats to industry players. The description uses many relevant examples.

Basic – Briefly describes the current state of the industry in which Netflix operates in, identifying opportunities and threats to industry players. The description uses some relevant examples, but are not relevant

Below Expectations – Attempts to describe the current state of the industry that Netflix operates in, identifying opportunities and threats to industry players. However, the description lacks use of relevant examples.

Non-Performance – The current state of the industry that Netflix operates in is either nonexistent or lacks the components described in the assignment instructions.

Outlines Grand Strategies Netflix Used in the Past During the Relevant Time Period and Evaluates the Success of these Strategies

Total: 0.76

Distinguished – Comprehensively outlines the grand strategies Netflix used in the past, during the relevant time period, and thoroughly evaluates the success of these strategies. The outline substantially uses relevant examples and information.

Proficient – Outlines the grand strategies Netflix used in the past, during the relevant time period, and evaluates the success of these strategies. Minor details are missing.

Basic – Briefly outlines the grand strategies Netflix used in the past, during the relevant time period, and minimally evaluates the success of these strategies. Relevant details are missing.

Below Expectations – Attempts to outline the grand strategies Netflix used in the past, during the relevant time period, evaluates the success of these strategies. However significant details are missing.

Non-Performance – The grand strategies Netflix used in the past during the relevant time period is either nonexistent or lacks the components described in the assignment instructions.

Below Expectations – Attempts to describes, using the Grand Strategy Selection Matrix, what Grand Strategy Neflix is currently using.

Non-Performance – The Grand Strategy Netflix is currently using is either nonexistent or lacks the components described in the assignment instructions.

Recommendations for Netflix to be Successful in the Present State of the Industry

Total: 0.76

Distinguished – Provides two appropriate recommendations for Netflix to be successful in the present state of the industry, comprehensively explaining why these recommendations will help Netflix.

Proficient – Effectively provides two recommendations for Netflix to be successful in the present state of the industry, explaining why these recommendations will help Netflix. Recommendations are slightly inappropriate.

Basic – Briefly provides two recommendations for Netflix to be successful in the present state of the industry, partially explaining why these recommendations will help Netflix. Recommendation are not appropriate.

Below Expectations – Attempts to provide two recommendations for Netflix to be successful in the present state of the industry. However, the explanation as to why these recommendations will help Netflix is lacking.

Non-Performance – The two recommendations for Netflix to be successful in the present state of the industry is either nonexistent or lacks the components described in the assignment instructions.

Select a Comparable Company in the Same Industry and Demonstrate the Same Opportunities and Challenges it Would Face Using Netflix’s Strategies

Total: 0.76

Distinguished – Selects a highly comparable company in the same industry and substantially demonstrates the same opportunities and challenges this company would face using Netflix’s strategies.

Proficient – Selects a comparable company in the same industry and effectively demonstrates the same opportunities and challenges this company would face using Netflix’s strategies.

Basic – Selects a somewhat comparable company in the same industry and briefly demonstrates the same opportunities and challenges this company would face using Netflix’s strategies.

Below Expectations – Attempts to select a comparable company in the same industry and attempts to demonstrate the same opportunities and challenges this company would face using Netflix’s strategies.

Non-Performance – The selection of a comparable company in the same industry and demonstrate the same opportunities and challenges it would face using Netflix’s strategies is either nonexistent or lacks the components described in the assignment instructions.

Quantitative Literacy: Representation

Total: 0.20

Distinguished – Proficiently converts pertinent information into an insightful mathematical representation in a way that contributes to a further or deeper understanding.

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.

Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements.

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement

Total: 0.20

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages.

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages.

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.20

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

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