CAMBRIDGE Analytica suspended its chief executive Alexander Nix last night after footage emerged of him boasting that the data analysis company helped President Trump storm to victory in the 2016 US election.

In one exchange, he told an undercover reporter: “We ran all the digital campaign, the television campaign and our data informed all the strategy.”

The firm said in a statement: “The Board of Cambridge Analytica has announced today that it has suspended CEO Alexander Nix with immediate effect, pending a full, independent investigation.

“In the view of the board, Mr Nix’s recent comments secretly recorded by Channel 4 and other allegations do not represent the values or operations of the firm and his suspension reflects the seriousness with which we view this violation.”

Mr Nix left the Cambridge Analytica building at 6.30pm through a fire exit door.

REUTERS

Alexander Nix arrives at the offices of Cambridge Analytica

Related articles

As the Information Commissioner seeks a warrant to search the CA’s London officers, former Democratic candidate Hillary Clinton described facing a “massive propaganda effort” in her failed bid to become president.

She said: “There was a new kind of campaign that was being run on the other side. It wasn’t just all about me.

"It was about how to suppress voters who were inclined to vote for me.

REUTERS

Mark Turnbull said the company used 'damaging material on opponents'

“When you have a massive propaganda effort to prevent people from thinking straight... Then yes it affected the thought processes of voters.”

Cambridge Analytica strongly denies any involvement and said any such allegation was false.

But in last night’s screening about its US involvement, Mr Nix bragged: “We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy.”