It was in 1810 that Jean-Pierre and Jean-Frederic Peugeot turned their father's cereal mill into a steel foundry and took the Peugeot family into the industrial era.

Now 200 years later, a new chapter in the Peugeot story is about to open with a further evolution of the brand; a new styling direction, a new corporate Lion badge and a new signature - Peugeot MOTION & EMOTION.

The look of individual products is the visual face of the brand in the eyes of its current and prospective customers. To enable Peugeot to evolve and adapt to future challenges, Peugeot's current styling direction will change into a new look, typified by the new Peugeot SR1 concept car. This dream car embodies a new stronger, more extreme and pure expression of the Peugeot Style of tomorrow and also displays a new look corporate Lion badge.

The Peugeot SR1 concept car also blends styles in terms of its technical characteristics. For example, it incorporates HYbrid4 technology, which will be available in the Peugeot 3008 from 2011. On the Peugeot SR1, at the front, a 1.6 litre THP petrol engine with a power output of 218 bhp is combined with a rear electric motor developing 95 bhp. In electric only mode, the car becomes a Zero Emission Vehicle (ZEV), with a combined cycle fuel consumption of 57.7 mpg or 119 g/km of CO2.

When the two power trains operate simultaneously, the Peugeot SR1 develops a potential maximum power output of 313 bhp, while benefiting also from four-wheel drive.

With the use of HYbrid4 technology, which will eventually be available on different models in the Peugeot range, the Peugeot SR1 concept offers convincing proof that driving enjoyment can be combined with environmental friendliness.

The vehicle's dynamic efficiency is enhanced by a rigid, lightweight structure comprising of a one-piece body incorporating a tubular chassis onto which are mounted the mechanical components and suspension.

Exploiting the best of existing technology to offer road holding worthy of this exceptional concept, the suspension consists of double wishbones with drop links at the front and the rear. For even greater driving precision, the Peugeot SR1 innovates also through the adoption of four-wheel steering. Motorised links on the rear suspension wishbones control the turning angle of the rear wheels as a function of vehicle speed, giving the vehicle superb agility under all circumstances.

The Peugeot SR1 concept car will be unveiled to the general public at the 2010 Geneva Motor Show, in March.