Changing Tools changes Results

There are different metrics to measure social media – and there are metrics delivered by social media monitoring tools which is something different. This means social media activities are not measured by social media montoring (tools) alone. Monitoring tools deliver important insights and metrics alongside with well known disciplines like controlling or market reserach.

If there are no standards and everybody is measuring what he wants, the only possible conclusion is: Changing the tool changes results.
And: Results of one company are not comparable to that of another unless it is measured with the same tool.
Is this a reason not to monitor social media: No! It is just an insight which has to be considered when talking about and comparing monitoring results.

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SOMEMO is an initiative by Helene Fritzsche aiming to disentangle information on social media monitoring. Therefore, an evaluation framework for social media monitoring tools was developed and applied. New vendors and current information about the market are added constantly.

For vendors: How to attend

If you want to use the opportunity to highlight the value of your tool compared to others, please use the framework! It takes 5 Minutes and is for free!

For customers: How to benefit

If you are looking for the best tool for your company, you can use the framework for two reasons: First, to determine requirements for your specific company. Second, to compare your requirements to what vendors offer.Free Download PDF-Version
Please contact the author for further steps! helene.fritzsche@gmail.com