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politics

Research suggests that consumers respond better to brands that display corporate responsibility, with 73% of people believing that companies should do more than just offer a product or service.

As it happens, many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause. However, more often than not, this is done somewhat behind-the-scenes – not as part of a consumer-facing strategy.

But brands face numerous challenges in trying to do this successfully. Chief among them: how do brands connect with consumers at a time when so many of them don’t see eye-to-eye on some of the most important issues of our time?

Its most recent political statement: it announced plans to hire 10,000 refugees following US President Donald Trump’s enactment of a temporary travel ban targeting individuals from a number of predominantly Muslim countries.

Politics and social media go hand in hand. There’s even a social network with political consciousness an implicit demand of its users (Volkalize).

Social media is mature enough now that in America the senate is currently deciding on whether employers should have the right to demand disclosure of social network user names from its employees.

Essentially, we see our free social media activity as a right, as much as we do our vote.

With Alastair Campbell the opening speaker on day two of our Festival of Marketing, and British and American elections in 2015 and 2016 respectively, it seems appropriate to ask ‘what can political parties expect from social media?’