Category: Real-Time Marketing

July 16, 2018

World Cup Russia 2018 was arguably one of the most exciting and captivating in recent history. Even though neither the US nor Canadian teams qualified for the global sporting tournament, related World Cup digital video advertisements still managed to garner 790 million views to date and we believe this number will be much higher as […]

February 12, 2018

Real-time bidding (RTB) is what its name suggests: advertisers bid in real-time on ads to be placed and distributed in a publication, app, feed, network or other media of your choosing. The practice has completely changed the digital advertising industry, but some advertisers may still be confused as to what it actually is. Real-time bidding […]

February 7, 2018

During Super Bowl LII forty-three campaigns from thirty-nine advertisers were tracked, which resulted in 55 million video views online on game day alone. In addition to the official TV spots that aired, advertisers uploaded more than 260 pieces of video content online. All of this data was tracked using the True Reach® insights platform Celebrities […]

January 24, 2018

The best advertising campaigns deliver the right message to the right audience, at the right time. Achieving this end goal requires a combination of data and technologies. Data can inform everything from strategy to campaign execution, and then technology, including Artificial Intelligence, can enable successful campaign delivery and ongoing optimization. In an increasingly digital age, […]

July 14, 2016

A key factor in the success of Programmatic Marketing is its data-driven and automated approach – its ability to use technology to “target and connect intelligently” with an intended market. Programmatic Marketing platforms offer a wide range of targeting tactics, including System (Operating System, Web Browser or Device Type), Geographic (Location, Postal Code), Language and Demographic targeting. Amongst these, Acuity’s Real-Time Reactors are some of the most powerful targeting mechanisms.