News

Traditional media — like newspapers, TV and radio — are an important part of social and online media. According to research, about 40 percent of Americans get their news from online sources exclusively, and more than 60 percent say they use social media as one of their outlets for news….

In this environment where people are constantly bombarded with information, writing a news release that gets attention can be difficult. But there are some best practices you should follow. Below are seven mistakes you should avoid when writing a news release: Poor Choice of Headline. Your headline is the most…

It’s very difficult to get a journalist’s attention these days. They are busier than ever, and are constantly being bombarded with story ideas. That’s why it’s important for you to understand the way journalists operate, and what they need from you. An exchange with a reporter is different than an…

Getting a reporter to cover your business can be extremely difficult. Journalists are busier than ever these days, and they are constantly bombarded with story ideas from all kinds of different sources. If you have been trying to connect with a reporter, but they won’t call or email back, don’t…

Many business relationships fail because of miscommunications. The client expected one thing, but you delivered another. They thought you were hitting a certain deadline when you thought the project was due in another month. Every client is different, so you need to work hard to understand what they want from you…

Most crisis communications plans now include social media to provide timely updates to the media and others affected by the crisis. However, there are some basic social media guidelines companies should follow to ensure they don’t cause harm to their brand’s reputation during a crisis. Use social media to update…

Digital communications and social media have dramatically in recent years — and have changed marketing entirely. And those changes are still coming. Every day new social media platforms, apps and websites are created, which spreads your audience across dozens and dozens of platforms. Social media has become a common way…

Facebook and Twitter used to be marketers’ go-to social media sites for content marketing campaigns. But in less than five years, a third social platform has taken some significant market share. Instagram, the photo and video sharing app, has more than 500 million users worldwide and is expected to be…

Social media is a critically important tool for marketers and PR specialists, but it does have its challenges. Companies must constantly try to get the attention of social media users — which means they have to consistently put out engaging content in hopes that it will get noticed, and potentially…

Carlson is interviewed for an 83 Degrees article looking at reinstating diplomatic ties with Cuba and the impact that will have on economic opportunities for the Tampa Bay region. Read full article here.