From the mediaX Conference "New Approaches to Audience Segmentation": Paolo Parigi describes his research into trust in online communities, specifically, if it is possible to use technology to build interpersonal trust. His approach correlates trust related behavior with individual risk profiles.

Paolo Parigi

I am interested in the emergence of cooperation and in the development of formal and informal rules that make cooperation possible. My interest in this broad area has resulted in work that spans the fields of organizational theory, political sociology and historical sociology.