Now, the City of Edgerton is hiring a consultant to develop a new branding and marketing image:

The council on Nov. 10 hired Candid Marketing and Communications for the project, which will include creating a new logo and tagline that would position the city for economic and residential growth.
“Currently, Edgerton does not have a strong, cohesive identity to attract businesses or residents to locate here,” City Administrator Beth Linn wrote in a memo to the council. “The purpose of marketing and branding initiative is to capitalize on the city of Edgerton’s assets and unique attributes and leverage those to positively impact all aspects of the local economy.”
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Although no dollar amount was discussed, Linn said last month the fee would probably be in the $30,000 to $40,000 range.
“We are looking for not just a logo, not just a tagline, but a brand that the city can use to use to move itself forward, not just on trucks and shirts, but for economic development,” she said.