Monday, July 05, 2004

Tour de Blog: Not 1664

Remember the good old days when the Tour de France TV coverage was sponsored by "Kronenbourg Seize Cent Soixante Quatre [long pause] sponseur du Tour de France". Nice and French and totally in keeping with the Tour. Even last year we had Halfords who sell comodity bikes to "real" people - good for the Tour - good for cycling.

But now we have fucking yank piss sponsering the TV coverage. What the fuck is that all about? Why would any cyclist or francophile want to go drinking American mass-produced beer? Not the most relevant piece of advertising I've ever seen...