I always look forward to my morning coffee, whether I’m sluggishly heading out the door on a Monday morning or cozily settling in after a weekend stroll in my Seattle neighborhood. While I love to explore our different coffees, I tend to stick to a balanced cup, like Pike® Place Roast. My husband, on the other hand, loves the darkest of dark roasts – the bolder the better. And then there’s my dad, who, while he treasures his morning coffee, typically finds some of our coffees a little too dark for his tastes.

Like many of you, we on the coffee team here at Starbucks know that there are coffee drinkers out there like my dad and prefer a lighter roast. I’m excited to announce that starting January 10, three new Starbucks® Blonde Roast coffees – Starbucks® Veranda Blend™, Starbucks® Willow Blend™ and Starbucks® Decaf Willow Blend™ – will be available in our stores, online and in supermarkets, not only in whole bean and ground form, but in K-Cup Packs and Starbucks VIA® Ready Brew as well. The Starbucks® Blonde Roast is the lighter roast perfected. It is subtle, mellow, lighter-bodied, full of flavor, and delicious. Not only do I think people like my dad are going to love it, but Starbucks® Blonde Roast has opened my eyes to new, wonderful tastes in coffee. Stop by one of our participating stores January 12-14 for a special tasting event where you can try a coffee from each of our roasts and discover the one you love most.

I am so proud that Starbucks now has the perfect taste for every member of my family. Hopefully you’ll be able to find something for everyone in yours.

Pike Place is a trademark or registered trademark of The Pike Place Market PDA, used under license.