Remember When? Selena Wins Big At The 36th GRAMMYs

Armed with an unforgettable smile and voice, Selena Quintanilla-Pérez — known simply as Selena — was the Queen of Tejano Music.

Her 1993 Live album climbed to No. 2 on the Billboard's Top Latin Albums chart and brought the singer home the GRAMMY for Best Mexican-American Album at the 36th GRAMMY Awards, cementing her as the first-ever female Tejano artist to earn that honor.

Following the young singer's tragic passing in 1995, her final studio album, Dreaming Of You, was released posthumously. The album debuted at No. 1 on the Billboard 200, making it the first album to be recorded predominantly in Spanish to top that chart. Billboard later crowned her the top-selling Latin artist of the decade in the 1990s.

As Billboard reports, more than 4,500 fans were in attendance on Vine Street for the evening ceremony, which a representative from the Hollywood Chamber Of Commerce later confirmed to be the largest crowd that has ever been present for a Walk of Fame ceremony — a record set almost 20 years ago when Mexican singer Vicente Fernández received his own Walk Of Fame star in 1998.

Los Angeles Mayor Eric Garcetti was present at the ceremony to address the gathered crowd of fans, family, and honored guests. "This is history in the making," he proclaimed. "Selena was an angel, and we thank the family for all they gave and have given this country, and it’s a message we need now more than ever. Because we aren’t strangers to this land, this is our home."

Selena's surviving husband, guitarist/songwriter Chris Perez, closed the ceremony alongside members of Selena's family by laying a bouquet of white roses on his late wife's newly placed Hollywood Walk of Fame star.

The Enduring Beauty Of Selena's Legacy

From her music to makeup lines and museums, Selena's legacy continues to shine two decades following her passing

Ashley Monaé

GRAMMYs

Oct 10, 2017 - 4:10 pm

On March 31, 1995, the world was shaken by the untimely death of Tejano singer Selena Quintanilla-Perez.

At just 23 years old, her career was skyrocketing toward crossover success. But just as she was settling into her fame, it was taken away in the blink of an eye when she was shot and tragically killed by a former president of her fan club. No one foresaw the harrowing ordeal coming, and the news arrived with no warning. As a result, Selena, who was poised for pop culture phenomenon status, would unfortunately never witness her efforts and hard work fully materialize.

Her star took flight in earnest one night in 1989, when Selena performed at the San Antonio Convention Center. The occasion was the ninth annual Tejano Music Awards. Her irresistible charm lit up the stage as she sang the likes of "Terco Corazon," "Yo Fui Aquella" and "Carino Mio." Even at just 17 years old, she was confident and stylish and vivacious — all of which helped flex her musicianship rather than detract from it. It also didn't hurt that she was beautiful. But the latter wasn't what caught Cuban-American music executive José Behar's eye.

At the time, Behar, a former A&R rep and head of Sony Discos, had just opened up EMI Latin, the first Latin music label under Capitol Records. Like prior years, his attendance was based on intentions of scouting fresh Latin talent.

"It was just coincidental that just weeks after we opened up EMI Latin [I found Selena]," Behar continues. "I ended up staying and watching her perform, and I thought she was amazing."

Selena wound up taking the Female Entertainer of The Year award home that night, but knew nothing of the even better news that awaited her the following day.

Selena's rise feels like something ripped out of a fairytale. After convincing the singer and her father, Abraham Quintanilla Jr., who was also her manager, to take a breakfast meeting, Behar immediately signed Selena.

"The whole thing with the Selena signing was … back then female artists didn't sell in the Tejano music market. There wasn't one female artist that ever really sold or had any substantial success in Tejano music," Behar explains.

"But I never really signed her as a Tejano artist. I thought she was my Gloria Estefan. That was truly the emphasis on signing her. We signed her with the vision of crossing her over, never really thinking we're going to have that huge success on the Latin side. It was always, always, always about the crossover."

And crossover from largely Latino audiences to American ones she did.

But first, she laid the groundwork with four successful Spanish-language albums in a five-year span: Selena (1989),Ven Conmigo(1990), Entre A Mi Mundo (1992), and Amor Prohibido (1994). While Amor Prohibido became one of the best-selling Latin albums in the United States, Behar notes that Selena's first GRAMMY win was a major game-changer.

"She was like a little 10-year-old girl whose dream was coming to fruition," he says.

At the 36th GRAMMY Awards in New York on March 1, 1994, Selena made history as Live!, her first-ever live album released in 1993, won Best Mexican/American Album. The singer became the first Tejano artist to win the category.

On Feb. 26, 1995, Selena performed a historic concert at the Houston Astrodome. Nearly 67,000 people were in attendance for the show, a part of the popular Houston Livestock Show and Rodeo. Marking what would be her final televised appearance, the concert was broadcast live on Univision and later received a posthumous release by EMI Latin in 2001.

As Selena's résumé became chockfull with impressive accolades, she was helping to open the doors for the next wave of talented Latino musicians. However, just one month later, the Latin music community was silenced when the news of Selena's death broke.

In a case of the bittersweet, Selena's success wasn't truly etched into the history books until Dreaming Of You, her fifth and final studio album, was released posthumously on July 18, 1995, just four months after her death. During the time Selena began recording sessions for the highly anticipated multigenre work of American pop and Latin music, Behar can only describe it with one word: "magic."

"It was a dream come true, it was going to happen," he says. "She was in disbelief that it was coming together."

Dreaming Of You would go on to be critically acclaimed and an immediate commercial success. Selling 175,000 copies on its release day in the U.S., the album debuted at No. 1 on the Billboard 200, in addition to ranking in the top 10 best-selling debuts for a musician, best-selling debut by a female act, and the fastest-selling U.S. album of 1995.

Beyond Dreaming Of You, the reality of Selena's enchanting presence has remained alive and well, all while growing her cultural relevance and welcoming a new generation of fans. Decades after her death, it's certain that the entertainer's legacy has been among the most famously celebrated. There was the 1997 movie Selena starring Jennifer Lopez, which celebrated its 20th anniversary in 2017. The film not only catapulted the rise of J.Lo's career, it is known as one of the highest-grossing musical biopicsof all time.

MAC Cosmetics released a special Selena makeup collection after an online petition was created for the company to honor the singer for the 20th anniversary of her passing. Selena-branded T-shirts have been popping up in retail stores like Macy's, Urban Outfitters, Target, and Forever 21. And her hometown of Corpus Christi, Texas, there's The Selena Museum showcasing the singer's awards and memorabilia. Corpus Christi is also home to Fiesta de la Flor, a two-day festival celebrating the life and legacy of Selena. And in 2016 the Hollywood Chamber of Commerce announced that the Mexican-American superstar would be honored on the prestigious Hollywood Walk of Fame.

"To me, that's what solidifies a true legacy," says Mexican-American singer/songwriter and actress Becky G, who cites Selena as a major influence. "That even after she passed away, she's affected so many people's lives and inspired even more."

Becky remembers "Como La Flor" being the first song of Selena's she ever heard as a young kid. But beyond the music, which is the true foundation, she connected with Selena on a deeper level, a connection that Behar believes lies in the fact that she was a bicultural artist in the true sense of the word.

"She represented this bridge I needed so badly in my life. You know, being born in the States but identifying with Latin culture and being Mexican through blood and by heart," Becky G says. "It was so hard to feel like I belonged in either or. I really resonated with the part in the movie where Selena's dad says, 'You're either too Mexican for the Americans or too American for the Mexicans, but you can't be in the middle.' To me, Selena was the middle, like I was born here but I'm Spanish and no one can tell me any different. From that, I found a confidence within because I knew someone else already broke those barriers for me and. And that person is Selena."

Though Selena achieved much success and lived out her dreams, there's no simple answer as to why her legacy continues, but it's one that certainly is meant to be.

"I've worked with a lot of artists throughout my career and she really was a good soul," Behar says. "Never spoke ill of anyone. Her smile was genuine and wholesome. She had a lot of love, no disdain. Not jealous of anything or anyone. It was just all about focusing and being a good person and a great artist. That's really what she was about. It's not like a persona."

With her good soul attributing to the otherworldly force of success that has followed her, Behar also claims that the core of Selena's foundation is her music.

"It's like a beautiful Christmas tree with no decorations," he says. "If you have a little shriveled up tree ... [and] if you put decorations on that tree, it's never going to be a beautiful tree. It's got to a beautiful tree. That's the first thing you pick out every year. And as an artist, it should always be about the music. And [Selena's] music has stood the test of time. Great music, amazing music. And then you have all that other stuff and it's a grand slam.

"These kinds of things don't come every day and it takes a long time for that to come together. Maybe every 20 years an artist will come along and do that, but I don't think I could ever compare anyone to Selena. She was truly unique."

(Ashley Monaé is a Brooklyn-based writer. Her work has appeared in the pages of PAPER and Nylon and online at Pitchfork, Billboard and Highsnobiety, among others.)

1999: The Year Latin Pop Conquered America

1999 saw an unprecedented dominance of Latin pop sounds in American music, opening the public's ears to multilingual songwriting

Brian Haack

GRAMMYs

Oct 6, 2017 - 3:15 pm

The U.S. music scene in 1999 saw an unprecedented surge in the popularity of Latin pop.

Hispanic artists and various elements of Latin sounds dominated the charts to such an extent that by the end of the year even artists with no Latin heritage to speak of were looking to capitalize on the movement by recording Spanish-language versions of their singles in hopes of activating the crossover market.

Sure, there were prior Latin crossover rumblings — remember Dru's Hill's 1998 Latin-inflected Top 3 hit "How Deep Is Your Love" from Rush Hour? But most argue that it all started with Ricky Martin.

Ricky Martin

"It was completely sudden, and it had a lot to do with Ricky. After his performance at the GRAMMYs, everyone was on alert, so to speak, and expecting his new album. The first hit, of course, was "Livin' La Vida Loca" with that sensational video. I think that was the beginning." — Leila Cobo, executive director of Latin content and programming, Billboard

As a young man, Martin came to prominence between the ages of 12 and 17 as a member of the GRAMMY-nominated boy band Menudo. The Puerto Rico native was also a successful actor and solo recording artist before he burst onto the U.S. music scene in 1999. In the '90s, he acted in TV series such as "General Hospital" and "Getting By," telenovelas and stage plays, and he'd released four successful Spanish-language albums.

Martin won his first career GRAMMY — Best Latin Pop Performance for Vuelve — at the 41st GRAMMY Awardsin 1999, but it was his show-stopping performance of "La Copa De La Vida" that same year that made it clear something big was on the horizon.

Martin's "Livin La Vida Loca" was released one month after his spectacular GRAMMY performance, and quickly became his first-ever No. 1 charting single, holding the top spot on the Billboard Hot 100 for five consecutive weeks.

The singer's self-titled fifth solo album — his English debut — was released two months later, and hit No. 1 on the Billboard 200 almost immediately. The most successful album of Martin's career, it has gone on to sell well over 15 million copies worldwide. Needless to say, 1999 was a big year for the Puerto Rican pop star.

Leila Cobo, executive director of Latin content and programming for Billboard, was working as Miami Herald's pop music critic at the time, recalls one event that served as an interesting tell sign.

"I went to cover [the signing] and found a line of hysterical girls at 11 a.m. on a school day that went on for blocks," she says. "I had never seen anything like this, ever."

Writing for Billboard roughly a month after "Livin La Vida Loca" hit store shelves, Michael Paoletta, now executive producer, A&R and music supervision for Comma Music, commented prophetically, "In the weeks since [the GRAMMYs], it seems like every record label exec has been in a heated search for the next Latin hottie."

Jennifer Lopez

Jennifer Lopez had worked as a successful dancer and actress during the '90s, notably appearing as a Fly Girl on Keenan and Damon Wayans' sketch comedy and variety show "In Living Color." In 1997 Lopez earned a huge breakthrough in the leading role as GRAMMY-winning Tejano singer Selena in the titular biopic about her life and tragic death. The Bronx native's performance in the film was lauded by critics and fans alike, putting her in the entertainment spotlight and at the same time making her ripe to become the breakout female star to help propel the Latin pop movement.

Lopez's debut single, "If You Had My Love," was released in May 1999, just a week before Martin's self-titled album hit the shelves, arriving at the perfect time to sate the appetites of stateside listeners. The single climbed to the top of the Billboard Hot 100 and became one of the best-selling singles in the U.S. for 1999. Lopez's first studio album, On The 6, released a few weeks later, also skyrocketed, debuting at No. 8 on the Billboard 200 and ultimately earning triple-platinum status.

The same month that saw Lopez release On The 6 also saw another well-established Latin pop star blow up in the U.S.

Enrique Iglesias

Enrique Iglesiashad previously won his first GRAMMY for Best Latin Pop Performance for his first self-titled 1995 studio album. The Spanish singer also came from an impressive musical pedigree, being the son of GRAMMY-winning Latin pop crooner Julio Iglesias.

"Bailamos," the junior Iglesias' inaugural English language release, was selected for the 1999 blockbuster action flick Wild Wild West, thanks in part to a request from GRAMMY winner Will Smith. The single would top the Billboard Hot 100 and become an immense success, eventually selling more than 5 million copies worldwide.

Almost certainly the biggest success story of the 1999 Latin pop explosion, however, was to be the eponymous band led by then-52-year-old guitar god Carlos Santana.

Santana

"We connected with hip-hoppers. … We connected with middle white America, we connected with Latin America, Africa, Asia, Australia. It's like the Champs-Elysées in Paris: This CD is connected to all the streets." — Carlos Santana on Supernatural, 1999

When Santana's 17th studio album, Supernatural, was released in 1999, the group had been playing live together for longer than the likes of Martin, Lopez and Iglesias had been alive. The album's lead single, "Smooth," featuring Matchbox 20's Rob Thomas, was an absolute phenomenon that year. It spent an astonishing 12 weeks in the No. 1 spot on the Billboard Hot 100, marking Santana's first chart-topping song.

For The Record: Carlos Santana

Supernatural would net Santana a total of eight GRAMMYs at the 42nd GRAMMY Awards, including Album Of The Year and Best Rock Album, with "Smooth" taking home Record Of The Year, Song Of The Year and Best Pop Collaboration With Vocals. Commercially, Supernatural would eventually sell more than 30 million copies worldwide, making it one of the best-selling albums of all time. Due to its equally strong chart performance, "Smooth" would be the final song of the decade to stand atop the Hot 100.

While some later arguedthat the 1999 Latin explosion was a brief high-gloss blip on the pop culture radar, its impact cannot be underestimated. The 2000s and beyond have seen a steady stream of Latin artists dent the Billboard charts — including Shakira, Juanes, Luis Fonsi, J Balvin, and Nicky Jam, among others. The past year has seen the continuing dominanceof Latin sounds in the modern pop scene, with crossover hits such as Fonsi and Daddy Yankee's "Despacito" serving as but one example.

And the Latin GRAMMY Awards has emerged as The Biggest Night in Latin Music, honoring top Latin music talent and featuring top-shelf performances that thrill millions worldwide — a testament to the staying power of Latin music.

"To have a song in Spanish, and to be in the top of the Hot 100, that's something that rarely happens," Fonsi told CNNregarding "Despacito." "I'm just very proud that Latin music has grown so much and people are just really connecting to it."

Remember When? Juanes Wins Best New Artist Latin GRAMMY

Singer/songwriter takes home his first Latin GRAMMY Awards at the 2nd Latin GRAMMYs, including Best New Artist

Renée Fabian

GRAMMYs

Oct 3, 2017 - 11:53 am

A name synonymous with Latin music, it's hard to imagine a time when Juanes was just a fledgling singer/songwriter working his way up the ranks. But that's where the Colombian was before the 2nd Latin GRAMMY Awards.

On the strength of his debut solo album, Fijate Bien, Juanes racked up seven Latin GRAMMY nominations in 2001, including nods for Album Of The Year and Record and Song Of The Year for the album's title track.

The 2nd Latin GRAMMYs was slated to take place on Sept. 11, 2001, however, in light of the tragic events of the day, the show was canceled and a press conference was held at a later date where the Latin GRAMMY Awards were given out to their respective winners, including Juanes.

Juanes took home the coveted Latin GRAMMY for Best New Artist, along with Best Rock Solo Vocal Album and Best Rock Song. Since then, he has gone on to win 21 Latin GRAMMYs to date, making him one of the top Latin GRAMMY winners of all time, and two GRAMMY Awards.

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