How do I troubleshoot Remarketing?

Localytics Remarketing enables you to create a Facebook Custom Audience based on a Localytics Audience and to track the performance of your Facebook App Engagement campaigns in Localytics.

Sending Localytics Audiences to Facebook:

A user attempting to send an audience to Facebook must be an admin on the destination Facebook Ad Account.

There are typically differences between the number of users in a Localytics Audience and the number of users in the Facebook Custom Audience that Localytics creates not every user has the Facebook app installed, some users limit ad tracking, etc. Typically Facebook successfully matches ~60%-75% of devices Localytics sends them.

On Android, your app must include the Google Play Services SDK to enable Localytics to identify your users' GAIDs.