Dare you spend a night at London’s horror hotel?

The furnishings are a bit rustic to say the least <br />(Picture: Tim Anderson)

A spine-chilling overnight experience that will petrify even the most hardened of hotel-goers is being promised by a Holiday Inn in north London.

It’s not the prospect of a 6am wake-up call or burned toast at breakfast that is proving so terrifying however, as the hotel is getting a horror-themed makeover.

At least the room is en suite (Picture: Tim Anderson)

For the next four days, visitors are being challenged to spend a night in the Camden Lock hotel, if they dare.

Promising ‘dreadful paranormal visitations’ and a ‘psychological fright fest’, the pop-up experiment is part of a stunt marking the DVD and Blu-ray release of horror film Mama, starring Nikolaj Coster-Waldau and Jessica Chastain.

You never know when you might need a pile of bones (Picture: Tim Anderson)

‘The experience has been designed to trigger a physical and emotional release known as the “fight or flight” response,’ said Gary Oke, practising psychotherapist and senior show producer for AtmosFEAR! Scare Entertainment.

‘When this response is activated, sequences of nerve cell firings occur, and chemicals like adrenaline, noradrenaline and cortisol are released into our bloodstream.’

The decor is truly horrifying (Picture: Tim Anderson)

He added: ‘These patterns of nerve cell firings and chemical releases cause our body to undergo a series of very dramatic changes, such as an increase in heart rate.’

Tasneeem Buitendijk, the hotel’s general manager said: ‘We’re just hoping that we don’t make the visitors too scared to ever return.’