Larry Maccherone is an accomplished author and highly rated speaker. He was Director of Analytics at Rally but recently became the Data Scientist for Tasktop. His core expertise is drawing insights from data that allow people to make better decisions.

Talk: Progress from "What?" and "So what?" to "NOW WHAT?"

The evening before the space shuttle Challenger explosion, scientists at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. Your failure to influence may not cost lives but it could be “catastrophic” for your business.

This talk presents my top 10 tips for using data to influence others toward better decisions. Learning outcomes: The do's and don'ts of visualization, How others lie with data, What makes an effective dashboard, How to communicate uncertaintyThe evening before the space shuttle Challenger explosion, scientists at NASA caught what they thought was a potentially catastrophic risk with the o-rings considering the unusually cold temperature expected for the morning’s launch. They brought the issue to management attention but failed to influence the final decision enough to stop the launch. Your failure to influence may not cost lives but it could be “catastrophic” for your business.

This talk presents my top 10 tips for using data to influence others toward better decisions. Learning outcomes: The do's and don'ts of visualization, How others lie with data, What makes an effective dashboard, How to communicate uncertainty.