When it comes to fashion films, there’s a lot of room for creativity in coming up with that perfect theme. In this film, Louis Vuitton, with the help of director Jean-Claude Thibaut, makes a case for the masculinity of Los Angeles. “New Now: When Los Angeles is a Man” is narrated by a husky, older man, and it feels like we’re immediately dropped back into an old-school feeling, where Western rules apply, and men have the power.

This stylish film uses sharp landscape shots of deserts, rocky terrain, construction sites, and the evening skyline. There’s even a dull sepia color to the shots, adding to the Spartan ideals.

But the real beauty in this is still the fashion. Each man is dressed in timeless taste; black and white clothing with just that little hint of relaxation in the rolled up sleeves. The narrator puts it perfectly: this film has a “vague, cool restlessness” that just screams style.