Seo News

Fake news has been a stumbling point for internet companies since it came to the attention of the world last year. As the problem continues to spread, social networks and search providers are still devising ways of holding back and reversing the tide.

Google has announced a crackdown on mobile sites that make use of intrusive pop-up adverts. It is revising its search algorithms to lower the rank of these sites. The move will help users avoid bad advertising and could reduce traffic to offending pages.

At the beginning of 2016, Google announced a core update of its famous Truth Algorithm. Since most of the real changes of the ranking metrics are still a secret, what the factual effects we experienced so far are, and how is this affecting our content?

Sydney -
Ad blocking is being portrayed as the worst threat to advertising in history, or a way of saving phone users and others a lot of costly bandwidth. Major European carrier Three has raised the stakes severely with new ad blocking tech.

New York -
Google quietly updated its algorithm, Panda 4.2, over this summer and even today, it continues to change the way businesses are discovered on the web. Here is what we can learn about the latest version of Panda and what you can do to improve your SEO.

Before the launch of Windows 10, Microsoft claimed the new operating system's deep-reaching search features would lead to a 15 percent increase in Bing usage. Nearly two months on, an independent study says only a 1 percent increase has been experienced.

Sydney -
Apple is about to provide a massive challenge to Google’s core business search service. In theory, this is good market business, creating competition where, let’s face it, there is almost none. This could, however, be a cascade of change.

Observant Internet users have noticed that an Egyptian electrician has inexplicably managed to appear at the top of the search results page when typing "Google" into Google. The interesting part is that nobody knows how.

Google is reportedly testing new "buy buttons" that would sit alongside adverts in its usual search results and allow you to order products without leaving the page. The payment would be handled entirely by Google using stored card information.

We’re now a few weeks into what many in the SEO industry are calling Mobilegeddon – or Google’s newest algorithmic update that places a heavy emphasis on mobile-friendliness – and the effects for many companies and websites have been quite dramati

In a world where social media increasingly decides what internet users see and do and with SEO becoming less reliable, it is more important than ever for websites to use the technology effectively to communicate with users and market their own material.

It is coming to the time of the year when online marketers and SEO experts converge to share ideas and learn from each other at conferences worldwide. With events in every major city, the outcomes will directly influence the future of online marketing.

When you think of Apple, the idea of a search engine is not the first thing that pops into your head, but that may all be changing if the company manages to find a qualified person to head its Apple Search project.

A popular WordPress plugin, All in One SEO Pack, downloaded around 19 million times has received emergency patches to dangerous vulnerabilities that could have allowed hackers to inject malicious code into pages and lower the search ratings for the site.

It is no surprise to anyone in marketing that keywords and multiple back links are all but extinct, but late in 2013 Google took further measures to fight against these antiquated marketing practices with their new search engine algorithm, Hummingbird.

Online business marketing is dependent upon using the proper tools in search engine optimization, or SEO. This has meant using keywords to be picked up by search engines, but this practice has also lead to content that is not very user-friendly.

Toronto -
Search and Social Rank Symposiums are web marketing secret sharing groups; the fifth event just happened on October 15, 2013, in the Distillery District of Toronto. It was remarkable event thanks to its charismatic and knowledgeable speakers.

Sydney -
Imagine a search which is 100% relevant, accurate, and can extract defined data about the subject. SYMAN produces a virtual shopping list of information. I did a web conference and an interview with Identified, SYMAN’s proud but modest parents.

Sydney -
A company called Identified has created an SEO option for recruiters to search Facebook for job candidates. This is “head hunting SEO” in embryo, and it's called SYMAN. It looks like Identified is underrating the value of their idea.

Google has launched a new website and magazine that aims to help businesses, organizations, and marketers. The information-rich site provides marketing campaign advice, featuring articles, videos, case studies, infographics and other formats.

In this economic climate with the fiscal cliff being discussed on the news every day, many small business owners are feeling the pressure. Most people know about SEO, but some just need a little extra help with it to keep their online business afloat.

Sydney -
Pay per click (PPC) is the staple of Google’s Adwords system. You select some keywords on your ad, and pay when the ad gets clicked. That’s been a big plus for some people, but prices are getting in the way, in a big way.