The app market is one of the most competitive spaces in the world. And it’s crowded — with approximately 2 million iOS App Store apps and 4 million Google Play Store apps. Between the sheer number of apps and the skyrocketing costs of advertising, successfully acquiring and retaining users is more challenging than ever.

As an app marketer, your job is to cut through that clutter and get in front of the right audiences. Increasing exposure for your app helps increase downloads, boost store rankings and ultimately drive revenue for your business.

A highly valuable strategy to increase long-term exposure is app store optimization. App store optimization, or ASO, can be defined as the ongoing process of testing and measuring updates to app store marketing assets, with the goal of increasing visibility and driving more downloads.

Our ASO playbook will cover all you need to know to be successful in App Store Optimization.

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Industry

Number of employees

Job function

Job level

Panelists

Amy Vener

Retail Vertical Strategy Lead

Pinterest

Danielle Levitas

SVP Research & Analysis

App Annie

Saba Rashid

Business Analyst – App Acquisition

Wayfair

App Annie Moderator

Danielle Levitas

SVP Research & AnalysisApp Annie

“We needed a way to track performance and understand the market. App Annie provides the most complete data, and the greatest ease of use.”

Clinton Wu

Head of Mobile Apps & Games, Mattel, Inc.

“By using App Annie, we’ve come to realize that overall, Pinterest users spend more time per week in our app compared to others. So the market DAU-to-WAU ratio isn’t the best metric to use to compare ourselves to the market, as Pinterest isn’t the type of app you come to every day for a minute — it’s the type of app you come to twice a week for an hour.”