When I was at CNN, I prided myself on getting you—all of you—involved in the news. I wanted to change my broadcasts from a one-way delivery of information to what I called a, “national conversation.” I’d like to see if we can do the same for sports too.

Social media has changed the way we receive news. It’s also changed how it’s reported, and Tumblr is about to hit the critical mass necessary to make it useful as a platform to broadcast and receive news.