Job Description:We are looking for a candidate who has a good understanding of Brands and can think innovatively to leave an impact on the readers. The person should know the difference between Content and Copy writing. He/She should be able to deliver tangible results to clients/brands and make a difference through their copy. Persuasion : Need to know how to write persuasively and in some cases, defend their creative choices. Social Perceptiveness : Need to have their finger on the pulse, so that their copy is relevant and modern, and understand how people will react to their writing. Writing Skills : Need to write well with proper tone, feeling, sentence structure and emotion. Grammar counts! Digital Media Execution : 8 months - 1 year in Copy writing in advertising and digital marketing. Overall relevant digital work experience of at least 1-3 years in conceptualizing, ideating and writing content for digital marketing campaigns, websites, emailers, newsletters and banners.