General Mills' new anti-GMO version of Cheerios grabbed a lot of headlines but the cereal is not pumping up the company's profits.

That's according to an opinion piece in Forbes. The author says that Americans aren't buying arguments from GMO critics that bioengineered crops could be harmful and even appreciate their benefits. Apparently, General Mills is not planning on producing any more non-GMO products because of the difficulty it had sourcing ingredients for Cheerios, the article says.

The U.S. Food and Drug Administration says genetically modified ingredients are as safe as conventional food; critics question their safety and impact on the
environment.

Survey results found more than half of U.S. consumers express
some level of concern about GMOs, but many shoppers had difficulty describing what they were. The article says that might explain their unwillingness to pay a higher price for them.

And finally, the Daily Meal just came out with a series of articles, looking at all aspects of GMOs. The special report, entitled "Devil's Tool or Hope for the Future," covers the basics of genetically modified crops, which ones are the most likely candidates, labeling, how other countries regulate GMOs and what various chefs think. Happy reading.