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As marketers, we invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to …

The importance of personal branding in direct sales is a topic many direct sellers ask about. Direct Sales is a unique but growing sales model. Your mother or your grandmother might have only heard of companies like Tupperware, Avon and Mary Kay. Today there are hundreds of companies using a sales force of consultants, demonstrators or presenters to get their …

Personal Branding in so critical for all entrepreneurs – especially in this highly competitive and over-crowded market. Think about it, in 60 seconds 571 new websites are created, 70 new domains are registered, 347 new blogs posted and 72 hours of videos are uploaded. You have got to make a statement and be memorable with your Personal Brand or you …

From hiring a professional to meeting new people for business, personal branding has become a necessity for entrepreneurs to stand out of the crowd and achieve more. Being an entrepreneur, it becomes important to invest time and effort in building a personal brand. However, if you don’t do so, competitors will take advantage and increase their brand value, which may …

Brand is not a buzzword – it’s an essential and profitable characteristic of business that needs to be developed with care and attention. How we communicate with each other is intrinsic to how we are perceived, whether that be by family, friends or colleagues. One professional who knows this better than most is Deborah Lee, Social Media Branding Specialist and …

Online presence has become one of the most vital efforts in personal branding today. Understanding the utilization of social media sites is only one way to begin establishing your personal brand to everyone from future employers to everyday acquaintances. The way that you express yourself and what you do is essentially going to determine the types of opportunities that could …

Ascending to a role as a leader — whether that is in a company, community, or organization — can be an opportunity to make a significant impact. But simply assuming a title as leader doesn’t do it. You don’t create significant impact just because you occupy a role or wear a title. You make the significant impact because of your …

I get asked quite a bit about networking and the relation to job search and personal branding. Sometimes it’s about where to find good networking events, sometimes it’s more about how to approach the whole networking thing. Networking is second nature to some people and it’s a bit foreign to others. Once you have developed and positioned yourself in your …

Looking to build your personal brand? Looking to get recognized as an expert or celebrity in your field? Social media is the best source in order to achieve that. Here are a few tips that will help you with personal branding & stand out among others. 1. Choose platforms wisely There are endless social platforms available and you’re free …

In the workplace, part of having a successful career often comes down to personal branding. While stepping outside of your comfort zone can be scary, it’s important to take some risks and forge connections with others in the industry. This can be really tough for introverts who often crave alone time and tend to be shy. If you’re an introvert, …