CADA reimagined the lower-ground floor for Jarrold. The first phase—creation of a new ‘Downstairs’ experience on the lower ground floor—is now open. For Phase Two, CADA has created a new Mediterranean all-day dining offer.

Jarrold is an independent department store in Norwich that was founded in 1770 and employs over 450 people. After successfully redesigning and launching a new food hall on the lower ground floor, CADA were invited to produce a new all-day dining Mediterranean restaurant.

Challenge

The new restaurant adjoins the new food hall and needs to share a similar aesthetic, but also needs its own distinct identity. The restaurant is a redesign of an existing café space, reimagined as a new offer.

Solution

CADA worked alongside the chef to convert an existing café space into an all-day dining destination. The new restaurant is modern, atmospheric and relaxed, an inviting space in which to socialise over food from breakfast to evening meal. It is the perfect place to enjoy a freshly baked pizza from the Gozney Pizza Oven, or a freshly prepared salad.

The restaurant takes material inspiration from the adjoining food hall, for example with brass fixtures. It also has its own identity, introducing new colours, such as a burnt orange across the upholstery and distinct stitching.