We love console games.

There's something about a big HD TV and digital surround sound that fills up a living room. Shooters, platformers, sports games, arcade classics and experimental indie games just feel bigger on a TV screen. It's how most of us grew up gaming.

But maybe people are missing out.

We get it – smartphones and tablets are getting all the new titles – they're "what's hot.” The console market is pushing developers away. We’ve seen a brain drain: some of the best, most creative gamemakers are focused on mobile and social games because those platforms are more developer-friendly. And the ones who remain focused on console games can’t be as creative as they’d like.

Deep down, you know your best gaming memories happened in the living room.

You busted your ass just to find out the princess was "in another castle." You fought bosses that told you repeatedly how much "you suck." You taped a blanket to half of your screen so your friend couldn't see where you were. You traded the best players onto your team just so you could have the perfect season. And you did it all on the TV.

It's time to upend console gaming.

Let’s open this sucker up! It's time we brought back innovation, experimentation, and creativity to the big screen. Let’s make the games less expensive to make, and less expensive to buy. With all our technological advancements, shouldn't costs be going down? Gaming could be cheaper!

We're handing the reins over to the developer with only one condition: at least some gameplay has to be free. We borrowed the free-to-play model from games like League of Legends, Team Fortress 2, Triple Town, and many others. Developers can offer a free demo with a full-game upgrade, in-game items or powers, or ask you to subscribe.

OUYA: The revolution will be televised

OUYA is a new game console for the TV, powered by Android.

We've packed this little box full of power. Developers will have access to OUYA's open design so they can produce their games for the living room, taking advantage of everything the TV has to offer.

Best of all, OUYA's world-class controller, console, and interface come in one beautiful, inexpensive package. All the games on it will be free, at least to try.

Great games come from great developers.

Developers can wave farewell to the roadblocks of bringing a console game to market. Anyone can make a game: every OUYA console is a dev kit. No need to purchase a license or an expensive SDK. It's built on Android, so developers already know how it works.

That doesn't mean OUYA is an Android port. You can create the next big title in your bedroom – just like the good old days! Who needs pants!?

"This has the potential to be the game developer’s console. It's about time!" -- Brian Fargo (founder of inXile)

“Who wouldn't want a beautiful piece of industrial design that sells for $99, plugs straight into your TV, and gives you access to a huge library of games?" – Jordan Mechner (creator of Prince of Persia, Karateka)

“If OUYA delivers on the promise of being the first true open gaming platform that gives indie developers access to the living room gaming market, yes that is a great idea. We will follow the development of OUYA and see how it resonates with gamers. I could see all current Mojang games go on the platform if there's a demand for it.” – Mojang (developer of Minecraft)

"I'm excited for OUYA! I am a firm believer that there is always room to challenge the status quo." -- Jenova Chen (thatgamecompany, creator of flOw, Cloud, and Flower)

"Our games will work so well on a TV, we just need an easy way to get them there. OUYA could be it." -- Marek Rabas (Madfinger Games)

"An open game console that gives independent game developers the flexibility to experiment with their games and business models on the TV, is something that's long overdue." – David Edery (Spry Fox, creator of Triple Town)

Design matters.

We believe a great console requires a great user experience. We are working with the award-winning designer, Yves Behar, and his firm fuseproject (designer of the Jambox).

We are designing the controller to be a love letter to console gaming. It will have everything you've learned to love: fast buttons, triggers, laser-precise analog sticks, a D-Pad – and it will have a touchpad for any games making the trek from mobile or tablet to the TV. It'll be just the right weight. We are working with select developers to play-test the controller through development. We call it 'the Stradivarius of controllers,' and we hope developers will be inspired to take gameplay to a new level with it.

It's entertainment beyond gaming.

Because OUYA is based on Android, any app developer could publish their Android app to OUYA. The possibilities are limitless, and conversations with potential partners are already underway. Here’s our first: do you like watching StarCraft, or League of Legends? Watch Twitch.TV on your OUYA.

We've come a long way already. The user interface and industrial designs are far along. Our prototype is up and running. What we have left to do is simple, but it's expensive. (We’re looking at you Mark Cuban! Woz! Help us out.)

All we need is you.

With your help, we need to:

Convert our prototype to production-ready models and get all the regulatory approvals (yeah, we need these to sell them)

Deliver developer kits (for early developers so we can have games on day one, though every console will include an SDK once we launch)

Place our first production orders (we are working with a manufacturing firm with lots of game hardware experience, but we need to know how many to make!)

Ideally, fund some initial game development (i.e., 1st-party games)

And if you’re international, we want your help too…gaming is global, and we will get you OUYA. We still have a lot to figure out in regards to rights and countries, but it can be done. Look what we've accomplished already!

Show the world, through your numbers, that you're out there.

Show them you're ready to level the playing field. Enlist others. The more we raise, the more we can do.

OUYA: THE REVOLUTION WILL BE TELEVISED

Support

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Pledge US$ 10 or more
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Join our wild ride. RESERVE YOUR USERNAME before the launch rush. Every little bit brings us one step closer to a new kind of console. The more we raise, the more we can accomplish. You'll get updates as we go on our journey.

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GET AN OUYA: console and controller. Guarantee we will have one available for you, before it gets to stores. Plus the rewards above. We're figuring out how many we can make! (We have to ask you to add $20 for shipping outside the U.S.) Please add $30 if you want a second controller.

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Pledge US$ 140 or more
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Limited Edition Backer Exclusive -- Only available for our LAST week of Kickstarter. Let everyone know you are an early backer of OUYA. Get our exclusive, limited edition rich BROWN BRUSHED METAL FINISH OUYA. It’s a work of art! You’ll also get the earlier rewards. (We have to ask you to add $20 for shipping outside the U.S.) Please add $30 if you want a second controller.

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Pledge US$ 1,337 or more
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Elite Developer Special. You receive the Developer Special plus the email equivalent of a hotline into OUYA—a closely guarded email address that gives you direct access to our team and priority handling. But wait, there’s more: YOU AND A FRIEND ARE INVITED TO THE OUYA LAUNCH PARTY in Los Angeles. Warm up those biceps because you’ll be lifting a serious gift bag packed with goodies we’re keeping secret until the party.

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Pledge US$ 5,000 or more
About US$ 5,000

For the designer's designer. WE’LL PUT YOU UP IN SAN FRANCISCO FOR A DAY WITH YVES BEHAR. Hang with Yves and his team at fuseproject, discuss the creation and development of OUYA (of course we'll give you one when they're ready), and spend time within a community of extraordinary product designers.

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Pledge US$ 10,000
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The Angel List. The entire first production run of consoles will have YOUR USERNAME and BACKER NUMBER ENGRAVED INTO IT (and of course you'll get one). We’ll invite you and a friend to a private dinner before our launch party with our inner circle of game developers and designers. And, of course, we’ll love you forever.

Kickstarter is not a store.

Pledge US$ 95 or more
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GET AN OUYA: console and controller. Plus the rewards above. This is for early birds -- we can only offer a limited number at this price. (We have to ask you to add $20 for shipping outside the U.S.) Please add $30 if you want a second controller.

Kickstarter is not a store.

Pledge US$ 225 or more
About US$ 225

Kickstarter exclusive. Reserve an OUYA plus two controllers -- each with your username ETCHED into it, so they're uniquely yours. (Same shipping costs, and you also get to reserve your username and get a founder emblem.)

Kickstarter is not a store.

Pledge US$ 699 or more
About US$ 699

Developer Special. A first-run OUYA (already rooted so you can just get going), EARLY SDK ACCESS, an extra controller, and we'll help you get started. We'll also help you promote your game for ONE YEAR, and your games will be marked with a FOUNDER EMBLEM.