This Coca-Cola Christmas Truck Gives Away Free Holiday Decorations

The Coca-Cola Christmas continues with another viral video released by the soda giant.

This video introduces the lighting truck, which is a standard Coca-Cola delivery truck adorned with lights and featuring a large button on the rear reading "Push." Coca-Cola seems to have an affinity for these publicity stunts/hidden camera social experiments. The brand experimented with similar stunts in universities and malls where karaoke participants are rewarded with a free bottle of Coca-Cola after singing their favorite song into the vending machine. Now, it found a way to effectively create brand awareness that is directly tied to the joys of Christmas and the decorations we all put up each year.