WORKSHOP: Music Business (ENGLISH)

WORKSHOP: Music Business (ENGLISH)

This workshop will initially show you how the music industry is structured. Also the workshop examines which functions labels and their A&Rs, art management, booking agencies, promo agencies, publishers, distributors and collecting societies have.

On this basis, a concept for the effective marketing of a band will be developed interactively with you. What should be done to achieve the desired effect? In doing so, an electronic press kit (EPK) is created. Both design aspects, which relate to the music, the band logo, pictures, merchandise articles and the internet presence of the band, as well as legal aspects are under scrutiny.

SAE Institute is a Partner Institution of Middlesex University with whom it has validated its European degree programmes delivered at its UK, European and selected external campuses. SAE Institute's European higher education programmes comply with the requirements of the UK Quality Assurance Agency for Higher Education and the Framework for Qualifications of the European Higher Education Area (FQ-EHEA).