LifePaint Makes Cyclists More Visible

An invisible reflective spray that glows under the glare of a car’s headlights.

By Andy Howard / Useful Thinking / March 2015

Volvo LifePaint aims to make cyclists easier to see at night. An invisible reflective spray that glows under the glare of a car’s headlights, the “paint” is transparent and makes no noticeable difference to the feel of material it’s sprayed on. Lasting for around one week once applied, LifePaint can be sprayed on bicycles, clothing, helmets, bags and shoes. LifePaint turns to a hot white glow in front of headlights, making cyclists (and pedestrians and potentially pets) easier to see at night.

This fantastic innovation in safety is part of Volvo’s 2020 Vision, the goal of which is to have no serious injuries or fatalities involving new Volvo vehicles by the year 2020.