Twitter Stream

October 27, 2006

OK,
I know what Lamisil was thinking, they were hoping that some grossed
out blogger would pick up on that sick ass rotting toe and the tough
booger looking cartoon and blog about it give them free PR. Well
it WORKED you bastards!

The real question is what Friendster was thinking, because I got out of
there as fast as I could - almost as fast as when that zap the wasp
banner ad comes up. Actually, they were probably thinking the
same thing. Did you know gullible isn't in the dictionary?

On the contest front another emerges. Tostitos has an enter-to-win contest giving away 2 BCS National Championship game tickets a day for 16 weeks.

This give a way will be successful because it encompasses three things - 1) hits the 18-35 male demo where it hurts offering football tickets, 2) has volume and frequency to attract people every day, and 3) yeah! There is not three, but it always sounds better when you say "three things"

Check it out and let me know if you win, I'm about as lucky as the captain of the Titanic with this sort of thing...

October 24, 2006

Make the Logo Bigger has a post on Lexus' website, which features a demo of the new Intelligent Parking Assistant feature on the LS460. The demo video is pretty 'blah' and the digital spot the car pulls into looks big enough for someone with a BAL of .25 to back a tour bus into.

This post called to mind an AutoBlog post I read several months ago entitled "CNBC's Phil LeBeau doesn't park the Lexus LS460... the LS460 parks the LS460" which has an actual video of Phil using the self park feature. The whole self-park process seems pretty time consuming - and if you don't have a line of cars behind you leaning on the horn by the end of it it will only be because someone snuck in and took your spot from behind. As AutoBlog says, "Weren't you supposed to learn this crap in driver's ed?"

Footage of my friend Ryan Salvatore
getting assaulted by a band of water gun toting suits mid-lecture at
Princeton University has found its way on to YouTube. In an inexplicable, Snakes On a Plane kind of way, Ryan has gone viral
without even trying, racking up 85,000 views on YouTube alone.

Needless to say, marketers everywhere would kill for this sort of take
off - which epitomizes the concept of the (nearly impossible to bottle)
viral video.

Ryan also informs me that the video is being hosted on a German video
site - and that that makes him feel "very David Hasselhoff" - and if
anyone deserves to feel like The Hoff, for a day it's Ryan Salvatore.

October 19, 2006

In the ever evolving landscape of MySpace a new trend has emerged,
contests and give-aways tied in to home pages. These contest
are run by corporate brands, as well as individuals, and are
generally used to entice users to "friend" the page. These
MySpace pages offer anything from iTunes gift certificates, to internship opportunities with companies like Morgan Stanley and NFL (via the Pursuit of Happyness movie) to free product samples (via SunSilk's Get Hairapy).

These page tie-ins are the "refer five friends and win an iPod" of 2006
and have the added measure of allowing MySpace pages to interact
directly with consumers who are already interested in a product, movie,
band or page.

I'm anxiously waiting for the People magazine story on someone who lived for a year off all the stuff they won on MySpace...

October 18, 2006

Do you hold your iPod close to your heart? Do you want to hold it a little closer? Well Australian outfitter Urban Tool has just what you need - the GrooveRider iPod shirt. This shirt comes in such beautiful colors as black, "savannah" and khaki and can be yours for a bargain basement price of $149.

In addition to actually wearing your iPod on your lower chest there is a "smart fabric interface" that allows you to adjust the volume and settings through your shirt. Unfortunately the UrbanTool web site does not have instructions on how to avoid arrest for ostensibly fondling yourself in public.
This post has a special place in my heart because the tip came from my
younger brother, who uses email to correspond with the family about
once a year. In fact, the email he responded to to get my email
address was from June. However, he admits his negligence - once
when I pressed him on whether or not he actually read the emails I sent
him he stated that he "doesn't so much read my emails as VIEW
them." (Via Engadget and my brother)

October 17, 2006

Jossip, a celebrity gossip site beat us all to the punch and has already spoofed Bono's new Product (RED) initiative, in which 50% of profits from co-branded products from companies like Gap and Motorola goes to Global Fund, which combats AIDS in Africa.

Unless you've been in a coma you know that RED is in the middle of a huge advertising push with The Gap - everywhere you turn you see celebs like Dakota Fanning, Jennifer Garner, Steven Spielberg and Don Chedle (who has been on retainer for Gap for about 45 years) donning the shirts with tag lines like INSPI(RED) and BO(RED). Jossip worries about "missed marketing opportunities" and suggests the Bush and Kate Moss ads at right and left. (Via AdRants)