Duracell

Anand International Ltd is an authorised Duracell Battery distributor. Duracell is the UK’s no.1 battery brand and Anand are proud to be an official UK distributor. Stockist of full Duracell range including Simply, Basic, Plus Power, Ultra Power, Rechargeable, Chargers, Torches. New Duracell Duralock now available.

Duracell Plus is now Duracell Plus PowerDuracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Powering devices that are most relevant to consumers

On average 63 Duracell products are sold every second around the world and more and more devices are being launched that require battery power. In the minds of consumers, the Duracell Bunny and the ‘Copper Top’ labelling are synonymous with batteries and we aim to build on this strength by responding to new areas of demand.

Our ambition is to be the first choice when it comes to powering devices that are most relevant to consumers, and create long-term value and success for our partners.

Success through innovation

Duracell has a rich history of innovation through continuously developing batteries that are more compact, more powerful, more efficient, and longer lasting than competitor brands. Since the 1940s when the roots of the original company were founded, Duracell has been responsible for many industry firsts, including the first alkaline AA and AAA batteries and the first hearing aid cell button. Duracell batteries were even first to land on the moon and powered the first Logitech wireless mouse making computer work much more convenient.

Duracell’s quest to innovate continues today with products like Duracell Ultra Power, which is our best and most powerful alkaline battery across all devices. Significant investment in R&D ensures that Duracell products remain the most trusted for everything from the latest high performance smart toy and video game consoles, to portable power technologies rapidly charging smartphones.

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