New York-based fashion designer Alexander Wang has created a 995 dollar
leather-covered cooler bag in collaboration with Magnum, which was unveiled
at the Cannes International Film Festival with supermodel Bella Hadid.

In a press statement, Magnum said that the cooler was a celebration of
the “distinctive craft and expertise” that both brands embody and that it
was part of its ‘Take Pleasure Seriously’ campaign which aims to “inject
elegance and luxury in to an everyday object”.

"I'm excited to finally be able to share the Magnum x Alexander Wang
cooler bag here in Cannes,” said Wang in a press statement. “It is the
result of months of incredibly hard work on a very unique project. As you
will hopefully see, the bags were designed to capture the craft and
expertise that I share with Magnum. This collaboration allows for an
indulgent Magnum whenever and wherever you want."