Details

Nearly every business and non-profit organization has a website, and probably a Facebook page and a YouTube channel. Individuals have them too, to promote ideas, to share a vision, or to educate the public. No matter what brings you to the Web, your hope is that a lot of people see your website, your wall, your tweets, and your videos. Why else go to the trouble of sharing them?

In this course, you'll learn to use Google Analytics to make the most of your online traffic. You'll see how you can track not just the traffic to all of your online content, but also determine which content is the most appealing, where your visitors came from, what devices they used, how long they stayed, which links they clicked, and where they went when they left.

The course guides you step by step, report by report, through the major parts of the Google Analytics interface. From setting up your Google Analytics account and getting the all-important code you'll need to add to your website's pages to begin tracking your visitors, you'll learn everything you need to know to get everything you can from the data that Google Analytics provides. You'll even find out about Google AdWords and other tools to enhance your traffic as well as your Google Analytics reporting.

Course Revised June 2015

About The Instructor

Laurie Fuller has been teaching people to use computers, software, and
the Internet for more than 15 years—including personally training
thousands of students, writing hundreds of training manuals, and
authoring and co-authoring more than 30 books on subjects including
Microsoft Office, the Adobe Creative Suite, social media for business,
and understanding search engine optimization. Her books include
2,000-page epics that document every button, bell, and whistle, as well
as friendlier introductory and troubleshooting books for new users. Her
most recent productions include a video series of software
skill-building tips, and training guides on using social media for
business and non-profit promotion. In addition to writing and teaching,
Laurie runs her own firm, Limehat & Company, providing training,
marketing, graphic design, and Web development services to clients
throughout the world, with a focus on helping growing companies and
non-profit organizations build their brand through effective promotions,
outreach, and education.