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Late last March FOX announced that it will be rebranding to 21st Century Fox. With the new brand comes a new logo and a new video promotion. You can check out the video below.

Everyone recognizes the 20th Century gold sign, with its spotlights and dark-background from all of the hit Fox shows over the years. Now there is a minimalist approach for the new 21st Century logo. You can take a look at the introduction video below.

A letter to the press was sent out introducing the new logo from Rupert Murdoch himself stating:

A few weeks ago I shared with you the new name for our independent media and entertainment company: 21st Century Fox.

Today I am proud to unveil our new logo, which serves as a powerful symbol of the inspiration and high bar set by our company. Like our name, the logo reflects the rich creative heritage of Twentieth Century Fox and signals the promise of the 21st century and our restless drive toward the future.

Ultimately, our new logo celebrates the powerful commitment of you and your colleagues to the excellence and innovation that will propel 21st Century Fox forward.

Regards,
Rupert Murdoch

*edit (this article was edited on 5/10: the new logo will not be replacing the former, it is used as a replacement from the previous ‘News Corporation’ logo prior to the company’s slit of their media-groups).