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iPhone 5s continues reign as world’s best-selling smartphone.

For nine months straight, in any given quarter, no phone has sold more units than the iPhone. Or so says Counterpoint Technology Research Firm. That’s especially impressive when you consider that in our modern technology world, the iPhone 5s is now “old” and our attention has turned to the hotly-anticipated iPhone 6. And considering how many challengers have come along and threatened to dethrone the aging 5s, most notably the Samsung Galaxy S5, it’s even more impressive.

So, the Next Big Thing was not that big then? Anyway, we all know Apple is doomed no matter what. Right?