EM News 2007

06.05.2007

Whirlpool Corporation's Investment in Commercial Laundry Paying Off

BENTON HARBOR, Mich. - What a difference a year makes! Since investing considerable time and resources in Maytag® Commercial Laundry in 2006, Whirlpool Corporation has successfully grown its commercial laundry division by strengthening product offerings and customer relationships. Attendees of The Clean® Show 2007 will have a firsthand look at where this commitment is headed in the company's booth, #2039. In addition to several new products, Maytag and Whirlpool® Commercial Laundry are also featuring special financing and an industry exclusive factory warranty.

"Since joining forces, Maytag and Whirlpool commercial laundry are able to offer more products and services than ever. Having invested four years with the Maytag Commercial Laundry business prior to the merger, it's exciting to see both brands, and our trade partner relationships, all flourish together," said Craig Kirchner, director of global commercial laundry at Whirlpool Corporation.

During the show, Maytag will introduce new Energy AdvantageTM high- efficiency top-load washers, multi-load dryers and soft-mount washers for coin laundry and multi-housing markets. Designed to lower energy costs, the Energy Advantage line provides more energy-saving commercial laundry solutions than any other brand to coin laundry, multi-housing and on-premises markets.

In addition to the Energy Advantage multi-load dryer, other new dryer offerings include a 45-pound stack dryer and new stack and single-pocket dryer models.

New at the show for on-premises markets is the Maytag Commercial Laundry Chemical Injection System. Designed to make chemical injection hook-up faster, simpler and more precise, the system features easy-access connections on the outside of the machine to eliminate the need for having to open up the washer on routine visits.

Financing of 4.9 percent is now available on select Maytag Commercial Laundry models and sizes. Rebates up to $300 for multi-load coin products and up to $600 for multi-load OPL products are also available for a limited time. Plus, Maytag Commercial Laundry products come standard with the Maytag Extra-Protection Five-Year Limited Warranty and Maytag's Built-To-LastTM features to guarantee dependable products that require limited service repairs.

About Maytag® and Whirlpool® Commercial Laundry: Through a significant investment by Whirlpool Corporation, Maytag and Whirlpool Commercial Laundry are leveraging product offerings and services to grow the company's commercial laundry business. Maytag and Whirlpool commercial laundry brands offer an extensive range of commercial washers and dryers to the coin and multiple-housing markets. Maytag Commercial Laundry also offers a full range of multi- load laundry equipment to the on-premises market. The company's commercial laundry offerings are available through a nationwide network of commercial laundry distributors. As part of Whirlpool Corporation, both brands are dedicated to energy-efficient solutions, with a focus on producing innovative and dependable products for the commercial laundry market.