Early heat in property’s selling season

Sunshine Coast Daily 6 December 2018 | 09 January 2019

NOOSA can expect a bumper summer selling season.

Adrian Reed, who made a flying start with his new residential real estate disruptor Reed & Co by achieving almost $20million in sales in its first eight weeks, said the signs were good for the Sunshine Coast’s tourism and property hotspot.

Mr Reed said he was delighted by the early progress of Reed & Co, which has also been boosted by the addition of industry veterans Don Reed and Andrea Fox, who together bring more than 50 years of experience in Noosa region real estate to the agency.

“It has been exciting start for Reed & Co as we already have more than $53million worth of listings and chalked up more than $19.7million in sales,” Adrian Reed said.

“The Noosa region is currently the state’s strongest performing property market and this year we have already seen Noosa Heads eclipse the $1million barrier for median house prices.

“This is approximately 20% above the previous peak market performance from 2007-08, just before the global financial crisis.

“It’s a similar story at Sunshine Beach which is now one of the most exclusive suburbs in Queensland with a median house price of $1.5million and climbing.”

Mr Reed said Noosa has also been confirmed as one of Australia’s most popular beachside holiday destinations with research from online booking company Expedia showing Noosa had already reached 95% capacity for family accommodation for the 2018 Christmas week by mid-October.

“Booming visitor numbers over the Christmas-New Year holiday period augers well for the real estate market with visitors smitten by the Noosa region’s charm and enviable lifestyle with magnificent weather, food, coffee, beaches and rainforest,” he said.

“That helps make it a hot spot for property and we expect plenty of interest from visitors looking to buy into Noosa during the summer.”

The Reed name is synonymous with real estate in Noosa spanning multiple generations. Adrian Reed said it was fantastic to be joining forces again with his father Don Reed.

“As a mariner all of his life, Don has a soft spot for waterfront property and Reed & Co expect to have many more waterfront assets on our books,” Adrian Reed said.

“Both Don and Andrea appreciate that property in Noosa is not just about buying a place to live in or come for a holiday, but it’s about the unique Noosa lifestyle.”

Reed & Co aims to make greater use of technology to connect with customers while maintaining cost-effective digital and traditional marketing.

“We understand the enormous influence of social media in today’s business environment and will continue using it to cut our own unique path through the crowded world of real estate marketing while offering customers a highly personalised experience,” Mr Reed said.