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Description

Demystifying the Role of Predictive Intelligence in Marketing

6:00 pm to 8:30 pm

With the buzzwords artificial intelligence and machine learning permeating every marketing and sales conversation, it is no wonder that many companies have begun to wonder if the benefits are fact or fiction - until now. According to a recent 2017 Total Economic Impact study conducted by Forrester, predictive intelligence engines saw a 75% increase in MQL to opportunity conversion rates, a 50% increase in contract values and 40% increase in closed-won business.

Zak Garner, Director of Solutions at 6sense, will debunk the myths and uncover how major B2B enterprises like are applying AI to analytics to predict and forecast their next sale, uncover rich insights about their customers and better inform decision-making across their entire business.

Takeaways:

How predictive intelligence, machine learning and AI are reinventing marketing by providing instant transparency and visibility into marketing campaigns

An understanding of how predictive technology works and how to operationalize it within your company

An inside look at how global companies like Lenovo, Citrix, and Dell HP are harnessing the power of predictive to improve their marketing efforts

ABOUT THE PRESENTER:

Zak Garner is passionate about connecting the B2B community to the strategies, technologies and brands that breakdown business hurdles and enhance everyday lives. As Director of Solutions Consulting at 6sense, Zak channels his experience in demand gen, marketing technology and customer success toward helping customers scope their predictive intelligence initiatives. In 2014, Zak was named one of Direct Marketing News’ 40 under 40. Prior to joining 6sense, Zak held senior media planning positions at the global advertising agencies Starcom, DWA and gyro.