Amazon MP3 Service Attracts New Crowd

Written By:

Piers Fawkes

Piers Fawkes is the founder and CEO of PSFK, leading retail & business intelligence platform, founder of Retail Innovation Week and co-founder of Wallkit. Piers is considered a trends and innovation expert and is called to provide talks around the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung and Target.

Wired’s music blog reports that a study suggests Amazon’s MP3 service has attracted many music buyers who hadn’t bought music through the leading service iTunes. The study also suggests that new customers came from both existing Amazon shoppers or iTunes users who refused to buy because of DRM issues with the Apple format:

An NPD Group study released Tuesday indicates that Amazon’s MP3 music store is mostly attracting people who have not been purchasing their music from iTunes. Only ten percent of Amazon MP3 customers had purchased songs from the iTunes music store in the past. The finding is “a healthy indication that the digital music customer pool can expand into new consumer groups who have not yet joined the iTunes community,” said Russ Crupnick, entertainment analyst for NPD.

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