2017 Agenda

See what the 2017 Agenda included:

9:50am - 10:30am Hunnicutt BLooking at the Salon Using the Data Lens
With data from the Salon Today 200 and Salon Today’s Beauty Pulse salon owner surveys, Stacey Soble paints the landscape on the current state of salon business in the professional beauty industry. Leveraging data from ZeeZor, Brian Perdue drills deeper and leverages information from hundreds of users across the country to reveal current averages on Key Performance Indicators.Stacey Soble, Salon Today
Clayton Nedza, ZeeZor

How Does Your Salon Stack Up?
By examining the key data benchmarks on salon business, including Revenue Per Square Foot, Average Total Ticket, Services Per Service Ticket, Average Retail Ticket, Percent of Guests Purchasing Retail, New Client Retention and Repeat Client Retention, Brian and Stacey help salons discover exactly how their own businesses stack up. Together they identify both strengths and weaknesses and how that information should guide the rest of your journey at the two-day conference.Clayton Nedza, ZeeZorStacey Soble, Salon Today

10:35am – 11:10am Hunnicutt BUnderstanding Your Metrics—What They Mean and Why They Are Important
Legendary owner Van Council of Van Michael Salons, and Monty Howard, General Manager of Frank and Belinda Gambuzza’s Salon Visage, share the role of data in engaging their teams and driving their businesses.Van Council, Van Michael Salons
Monty Howard, Salon Visage

11:15am – 11:45am Hunnicutt BThe 4 C’s - Clarity, Coach, Connect and Check
Robert Cromeans showcases how he uses numbers in his salon organization to manage the growth of each team member and reach new levels of success.Robert Cromeans, Robert Cromeans Salons

11:45am – 12:45pmHunnicutt C
Lunch

12:50pm - 1:35pmHunnicutt BRamping Up Retail
For many salons retail sales are the key to profitability, but motivating your team to sell isn’t always easy. In this powerful session, Allyson King walks you through the data points of retail success and gives you strategies for engaging your team.Allyson King, Hair + Co. BKLYN and Beauty 360 Consulting Group

1:40pm - 2:25pmHunnicutt BIs it Time to Expand?
Here we grow again! As she prepares to open her third location, Laura Ortmann shares the measurements she uses to let you know when it’s time to scale up. Laura walks owners through lease negotiations and educates them on possible money-draining clauses. Laura Ortmann, Ginger Bay Salons

2:30pm - 3:15pmHunnicutt BP&L 101
Don’t shy away. Jim Pacifico guides owners through how to interpret a Profit & Loss statement, then use the data as a business compass to drive your growth.Jim Pacifico, World Class Salons and World Class Financial Services

3:15pm - 3:35pmFoyer
Networking Break

3:40pm - 4:20pmHunnicutt BUnderstanding and Motivating Different Personality Types
Diversity is what makes social interaction a fruitful source of information. Tim Golden walks attendees through data on different personality types, and teaches them how to best understand, motivate and manage them to drive retention and create a strong salon culture.Tim Golden, MI Cubed

4:25pm - 5:10pmHunnicutt BKeynote Address - Leading from the Inside Out: Mining Your Internal Data
Get ready to dig deep. In a motivating presentation, Pastor Scott Mawdesley defines the characteristics of successful leaders and helps owners step up their leadership game by discovering where a wealth of information can be found; inside of you!Scott Mawdesley, Write One Line

5:15pm - 6:00pmCelebration CeremonyHunnicutt BZeeZor Stylist Stage/ Salon Today’s Salon of the Year Recognition Program/Salon Today 200 Update
Honoring and recognizing the top ZeeZor stylists, showcasing some of Salon Today’s best designed salons and updates on the Salon Today 200

6:00pm - 7:30pmHunnicutt C
Networking Reception

Monday, June 26, 2017

7:30am - 1:00pmFoyer
Registration Open

8:00am - 9:00amHunnicutt C
BreakfastThe Idea Factory

9:05am - 10:00amHunnicutt BThe Secrets of Successful Stylists Panel
It’s time to pick the brains of the stylists who top the ZeeZor database for service and retail sales and find out about their specific methods for capturing those numbers in this interactive session. Plus, some insights into the Millennial mind.Moderator: Clayton Nedza, ZeeZorPanelists: Angel Ceasar, Aria Salons; Denise Deering, Juut Salonspa; Gary Harlan, Ncolor Salon & Boutique

10:05am – 10:50amHunnicutt BDriving Client Engagement
Owners know it can be far more expensive to attract new clients than it is to market to your existing loyal clients and encourage them to sample other services in your salon. Scott Missad shows you how to measure your client engagement, motivate your team and shift the needle towards a more intimate relationship between the two.Scott Missad, Gene Juarez Salons and Spas

10:50am – 11:05amFoyer
Networking Break

11:10am – 12:05pmHunnicutt BSalon Owner Success Stories Panel
With this interactive panel, which includes leading salon owners willing to share the secrets behind their business success, we’ll explore a number of best management practices from employee recruitment to marketing to building a profit center. Each owner will give you a brief glimpse into their own operations before we open it up to a dynamic conversation. Come prepared with your most challenging management questions. Moderator: Stacey Soble, Salon Today
Panelists: Marcus Allen, The Refinery; Karie Bennett, Atelier Salons; Candy Shaw, Jamison Shaw Hairdressers; David Wagner, Juut Salonspa

12:10pm – 12:55pmHunnicutt BAttracting and Retaining Talent
Frank and Jana Westerbeke understand the strength of building a rock-solid salon culture. The Westerbekes help their teams reach their full potential through motivation, growth seminars, employee support and recognition. In this session they share their specific culture-building strategies and the data they use.Frank and Jana Westerbeke, Gadabout and VerVe Salons

12:55pm – 1:55pmHunnicutt C
Lunch

2:00pm - 2:45pmHunnicutt BSuccession Strategies
What happens to your salon when you decide to retire? Jake LaJoie talks about the data that his group looks at and offers up tactics for owners who are considering their next steps.Jake LaJoie, Bird Dog Capital Group

5:00pm – 6:30pmSpecial PresentationHunnicutt BClub Intrigue at Data Driven Salon 2017
Listen and learn from the real stories of industry stars, who share how they found their paths to success and satisfaction. Join us for a fun, informative evening to start a dialogue about why you are in the business and what you want out of it. No matter what your role is in our industry, our business demands that we be on the cutting edge. And one thing is guaranteed: Your career must constantly evolve as your big WHY? changes.Jeff South, Intrigue Salon
Nick Arrojo, Arrojo Education
Amanda Hair, Bob Steele Salons
Brent Hardgrave, My Beauty Butler

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Testimonials

“A very powerful weekend filled with our industry's top leaders. I love learning from the best!!!!”

-Maggie DiFalco, Owner, Maggie The Salon, Pembroke Pines, FL

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“Data Driven Salon Summit was the perfect size for top notch salon owners around the country to gain insight in the direction our industry is headed through technology.”

-Amanda Olusanya, Owner, Allen Ray Salon, Minneapolis, MN

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With this being my 2nd year to attend I cannot stress enough the importance this Summit brings in the information to continue to prosper in today’s world. This event gives you both the ability to know how behaviors determine data and how to use data.

“The more you surround yourself with top industry leaders, the easier it is to be open to stepping out of your box the more opportunities you have to show growth in your salon.”

-Oliver Steinnagel, Co-owner, Oliver’s Hair Salon, Overland Park, KS

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“As a vendor, this conference exposes you to you the elite crowd of influencers in the industry. Networking at its finest with brilliant, like minded owners and managers. I will return again next year!"

-Michelle Steimann, Textel, St. Louis, MO

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“Our second time attending DDSS and were not disappointed. Walked away inspired and motivated! We can't wait till next year!”

-Matthew Khodayari , President, Aria Salons, Atlanta, GA

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“Data Driven Salon Summit offers an array of quality vendors & a wealth of knowledge. This Summit gave me the permission as well as the push I needed to step outside my comfort zone in a positive direction.”

“If you ever WONDER what a room full of top industry professionals talk about, the Data Driven Salon Summit is for you. An event never to miss!”

-Jeff South, Intrigue Salon & Club Intrigue, Atlanta, GA

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“Awesome event all around. Big enough to attract the leaders, small enough to meet the leaders. Great comradery and well worth the time spent.”

-David Tashjian, CEO, Tippy, Ft Lauderdale, FL

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What makes the Data Driven Salon Summit unique is the platform you have developed in which salon professionals & management have a voice as moderators & panelists. It was so refreshing to be in this space that empowers salons to share their learnings

“It’s about time there was a tech focused salon event and Data Driven nailed it”

-Ronan Perceval, CEO, Phorest, Philli

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“This summit was a fantastic experience overall with great speakers and well attended by salon executives from across the nation. If you are seeking to expand your business model in every way possible then this is the format you need for success.”