As what usually happens, we open at Paddy's bar and premise A reveals itself: the bar is losing money (mostly due to the expenditures of Mac, Dennis, Dee and Charlie on the new company credit card) and Frank wants to advertise on a billboard.

Billboarding is a terrible idea. It's not a smart business plan for any small business—they're cheap, but they're largely ineffective—so it makes perfect sense that these five people who can't run a bar to save their lives decide to advertise through such an archaic medium. And what better way to advertise Paddy's Pub than by putting two girls with huge knockers and a good-looking dude up there?

They dusted off a couple of old themes in this one, Dennis' failed modeling career and Dee's failed acting career. Mac, Frank and Dennis decide to host a modeling competition for girls and boys. Dennis gets jealous and thinks he's 100% capable of performing the duty of looking handsome while Frank brings in some good looking dudes. From there, Frank takes the guys and makes them go through challenges like America's Next Top Model and Mac treats the girls like they're on The Bachelor.

I wish Sunny would stop doing these plots that are based on other TV shows—last year, they had an American Idol rip-off. Family Guy stopped being funny when it turned its on-occasion rehashing of '80s jokes into the running gag and couldn't stop doing it. People love this show for its comedy and originality, but putting your characters in another show … the lines should be drawn there.

Albeit, the Mac part was hilarious. The interviews in the office, where one of the girls says she'll sleep with him and he writes it down and says, "now it's in your contract," and later, with the sweetheart, when she said she was reading his "mind," and he said "I was going to say 'head,' but hey, we're 1-for-2," had me laughing hard. It would've been better if they didn't mention The Bachelor (again, announcing your intentions for the episode is a huge pet peeve of mine) and just let Mac do his thing.

Overall, the Next Top Model thing could've been scrapped. Rex was great; his determination to win and his casual attitude combined to make a person that would almost fit well within the gang. But the only thing it added was a small piece to the ending of the already off-the-handle Dee story.

The better half of this episode was Dee and Charlie's decision to go viral. It's a funny decision, since Sunny did a similar thing, creating a few internet promos for the show (the one featuring Fred Savage was so great). The show is being subtly meta, and if there's anything this show could use, it's a little more subtlety.

The storyline was good, the execution was not. Again, same problem as last week where there was too much going on in one storyline. They want to create viral ads, they do, Greenman is involved, Dee is using her (racist) characters she's created since she became an actress, Dee gets internet-famous as a "lonelygirl" personality, and the story ends with Greenman kicking Dennis in the balls on camera. Nothing is resolved and we're just left hanging there. Just like last week, this would have been a lot more effective if they had given this story its own episode and developed it more.

By the end, Mac picks two of the three girls left because they banged him and he's a shallow person. Props to this storyline for making us think that Mac was actually turning a leaf in this episode and providing a good-hearted girl for him to trash on by the end of it. It made the ending, when he says he knows he's a bad person and that's what he's learned, just so much sweeter.

Then we find out Frank had already designed and put up the billboard long before the competition took place. (And let's talk about that billboard for a second. Not only is Frank wearing a hideous wife-beater and giving a thumbs up, not only are the girls with the huge "cans" really unattractive, but there's no mention of Paddy's on it.) It was a good ending.

These episodes lately have been stumbling through odd plots that eventually end up being good endings. I loved this week's ending (if only for the billboard) and last week's, but the episodes need to get to those conclusions reasonably. Enough jumping off the deep-end.