Online clothing shop Boohoo has found themselves in some rather hot water. According to its website, the British retailer has been using a size-six model to promote its plus-sized clothing line, in which sizes range from from 12 to 24.

What what what what?

Earlier this week, shoppers took to Twitter to point out that the blonde model in question, wearing a frilly white-and-pink bikini top from the BooHoo Plus line, looked slightly slimmer than someone who traditionally wears a size 12 or above.

On the Boohoo website, the model’s size is listed as a six, as screen capped by one user:

How on earth are regular women supposed to feel confident in their skin when a brand won’t even take a stand to photograph and promote full-figured models in their plus-size line? Not to mention, it’s already wildly frustrating when trying to figure out how something purchased online will fit IRL, and showing a model who’s not a size 12 sport plus-size looks just doesn’t make sense, if this is in fact true.

And it’s not just this model that has people feeling the rage. Free to Be OK slammed Boohoo for adding a “fat tax” to their plus-size line. Basically, certain plus-size garments are priced slightly higher than straight-size ones.