As we head towards the busiest time of the year, the evidence that the omnichannel retail world has arrived is everywhere.

How can you tell? Simple really. As retailers gear up for the Christmas rush, so too are the special offers. What is interesting is the footnote that is often attached with these promotions. That footnote reads, “Available for online and in-store purchases”.

Society has made the shift to an omnichannel retail environment that blends online and in-store purchases and the retailing industry is being dragged into this new, exciting era.

CitiXsys has just released our latest whitepaper titled, “The Changing Retail World – the Rise and challenges of omnichannel retailing”, which can be found here.

This whitepaper takes an interesting look at how we have ended up where we are, how society’s expectations have changed and how retailers can use technology to respond to these changed expectations.

Our current omnichannel environment is a great opportunity for retailers to build a point of difference that can help maximise and drive sales further. The whitepaper shows that most retailers are not ready to deal with the omnichannel retail world with the biggest issue being the lack of systems to deal with it.

The iVend solution from CitiXsys is available today to help retailers deal with the needs of multi-store, omnichannel retailing. In my opinion, there really is no excuse for retailers to embrace omnichannel retailing, as solutions do exist that empower them to operate efficiently in an omnichannel environment. It you are willing; the answer is here.

Retailers have a choice. Adapt to the omnichannel environment or be overtaken by those that do.

Adapting to the omnichannel retailing environment starts with having the right systems in place to support the business.

So if you are serious about competing in the omnichannel retailing world but struggling to determine where to start, then take a read of our latest whitepaper and start stepping towards a new era in retailing that is here to stay.

Senior Vice President of Sales for Asia Pacific and the Americas, for CitiXsys, Paula Da Silva has more than 10 years’ experience in the retail industry associated with delivering innovative software solutions to mid and large sized retailers. Known for her strong track record of operational excellence and managing a global ecosystem of technology partners, Paula has been instrumental in building the iVend Retail into a global market leader in the retail industry and plays a major role in the Company’s overall performance.