Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Digg Partners with Facebook

Facebook Connect now gives users an opportunity to sign-in to Digg, a web community that enables the internet audience to prioritize news and content, with their Facebook accounts. This feature will allow anyone who currently uses Facebook to become a Digg user. With this new feature, when a user finds content they like, Facebook Connect can publish the content in a Facebook Mini-Feed. Facebook Connect features include trusted authentication, real identity, friend linking, dynamic privacy, and social distribution. Users will also be able to see which of their Facebook friends are on the Digg site and interact with them there.