Consumers now spend more time on mobile devices than desktops, according to Smart Insights. Though mobile marketing campaigns can be a low-cost way for businesses to connect with customers and gain invaluable insights about their purchase pattern, mobile campaigns are a newer form of customer contact that aren’t always intuitive. In fact, your biggest question …

Never confuse movement with action. – Ernest Hemingway Customers are yearning for better experiences. But what are you doing to design a better experience? How do you know what your customers’ expectations are? What are they trying to achieve? And how well is that going for them? Are you listening to customers? Are you mapping …