Since then, it’s started on a push for a national tourism campaign, among other initiatives, by boosting its lobbying profile and most recently, hosting events at both conventions. The group, which represents travel components such as hotels, airlines and destinations, has also started running print ads in Florida and Nevada – two states that heavily rely on tourism dollars.

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“Unfortunately, the American travel process is breaking down – and it’s making travel a bigger hassle than it needs to be,” the ad says, citing an outdated air travel system and a complicated visa program for international visitors.