/ B2B

Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.

Business-to-business e-commerce professionals most often cite search engine optimization, or raising a site’s position in natural search rankings, as being among their most important marketing tactics—but many are underusing paid search, Forrester Research reports.