Virgin to boost ads on railway

PUB. DATE

September 1999

SOURCE

Marketing Event;Sep99, p11

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Deals with the plan of Virgin Trains to offer NEC exhibitors the opportunity to extend their presence to their trains and into Birmingham International station. What agency handles the media and exhibitions of Virgin Trains; Statement made by Julian Macey of the Media Incentives Group.

Reports on the potential storage of Virgin Rail's Alstom Class 390 Pendolino tilting trains, as of April 2003. Information on clearance delays of the trains; Possible storage location for the trains; Effect of the availability and training of train drivers on the business.

States that rail company Virgin Trains of Great Britain is screening its first television campaign. Attempt to convince businessmen to use the company's business class service; Description of the campaign.