The way the press treats athletes and sports executives has become increasingly adversarial and conflict-driven. Athletes who are trained to give it all and leave it on the field now face a public and a media that demand more. On the other hand, players and executives who get it often find their careers are launched to higher, more successful, lucrative levels — thanks to the good publicity they receive.

Ari Fleischer Sports Communications can help you handle the bad news and take advantage of the good.