Universal and Tapulous Enter iPhone/iPod Partnership

Tapulous, maker of the surprisingly popular Tap Tap series of iPhone and iPod games, has already had success with artist-specific versions of the game, including titles featuring Weezer, the Dave Matthews Band, and Coldplay. Expect to see a lot more coming, because the portable gaming powerhouse has just entered into an agreement with Universal Music Group. The first Universal title, featuring Lady Gaga, hit the iTunes Store yesterday. It includes 14 tracks and sells for $4.99.

Tapulous plans to deliver more Universal artist games in 2009, although there's no word yet on which artists will be spotlighted. One cool feature they are talking about, however, is the ability to purchase UMG songs directly within the upcoming Tap Tap Revenge 3.0 game. Songs will sell for $.50 each, and it will be one of the first examples of in-app commerce in an iPhone game. The price sounds right, and I like that players get to choose what songs they want.

Tapulous has also announced an entirely new rhythm game is in the works and will feature a UMG artist. Watch for it in the fall of 2009.

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