Frequently Asked Questions

Categories

RaiseMetrics is an app store A/B testing platform that allows you to simultaneously test different icons, screenshots, descriptions, previews, and more.

This is done by replicating your App Store and Google Play pages and directing traffic to these new landing pages. By monitoring the user activity on these pages and tracking each page’s performance, we’re able to determine which features yield the highest install rate.

Your replicated RaiseMetrics landing pages will look and function almost exactly as your actual in-store app pages so they do not jeopardize the user experience in any way. If a user decides to purchase or install the app, they will instantly be redirected to your in-store app page where they can proceed with their purchase or install.

RaiseMetrics currently works with Apple’s App Store and Google Play. If your app requires an additional store, support can be added upon request. Please contact us here if the store you need is currently not supported: contact@raisemetrics.com

RaiseMetrics provides you with an overview of how well each variation is performing and the CVR from day to day. You will also receive in depth information about user behavior and engagement. This includes clicks, scrolls, and screenshots views. You’ll also receive metrics on video performance, gathering watch rates, completion rates, and watch times.

Based on user behavior and engagement, you’ll gain a clear picture as to which features are most valuable and where users navigate. Do they browse screenshots or read description first to gain more information about your app? This is an example of the important type of questions you’ll be able to answer with your metrics.

More advanced analyses are also available for those seeking specific information. If the metrics you are looking for are not included in our basic analysis, please email contact@raisemetrics.com about a custom analysis.

Absolutely! We have already integrated multiple languages into our platform (Chinese, German, British English, U.S. English, French, Italian, Japanese, Polish, Russian, and Swedish) and are able to add additional languages upon request. Please contact us here if the language you need is currently unavailable: contact@raisemetrics.com

Launching an experiment is easy and can be completed in just minutes with our self serve platform. Once you’ve created an account, you’ll be able to set up your first test page by uploading your creative directly from the App Store or Google Play. If your app has yet to launch, you will also find the option to retrieve creative right from your computer.

Once your creative is in place, you can create an experiment with multiple pages. This is done by duplicating your page as many times as you’d like and changing the variations as you please.

We recommend setting up at least three different test pages so that you are able to determine which variants work best. Once you’ve completed your experiment, you will receive a link that will randomly direct traffic to your different pages.

Once you’ve received enough views to determine which test page and variants perform best, you can stop your experiment.

If you already have a marketing strategy in place, the way in which you obtain traffic does not need to change. Simply switch out your app store link for your RaiseMetrics landing page link.

If you’re not currently running any campaigns, we recommend using digital, social and mobile ads to drive traffic to your landing pages. Mobile ads are the most organic and cost effective methods for driving traffic. While we don’t generate your traffic ourselves, we’re happy to answer any questions you have in regards using your RaiseMetrics experiment links. Contact us here for advertising questions: contact@raisemetrics.com