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Samsung’s 2 minute, $15 million Super Bowl advertisement will air today during the 4th quarter of the big game. Not only is it dense with witty banter between Paul Rudd and Seth Rogen, it establishes Samsung and its Galaxy brand as the smartphone with the undeniable cool factor.

“Celebrity endorsements: Very big, very big. You guys know anybody?” the deadpan Bob Odenkirk asks Rudd and Rogen, continuing a barrage of not-so-subtle jabs at competitor Apple Inc. — jabs Samsung has been using as a platform for marketing and laughs since the infamous Apple vs. Samsung lawsuit.

But beyond Rudd and Rogen’s sharp, self-deprecating dialogue, Samsung has capably crowned itself the champion of the cool kids. Their “The Next Big Thing Is Already Here” campaign for the Galaxy S III painted parents (and the older set in general) as the ho-hum and resolute iPhone owners, with the younger demographic painted as the evangelists of what’s trendy in tech.

Less than a month ago, Buzz Marketing Group told Forbes: “Teens are telling us Apple is done. Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.” I’m not sure if they hit the mark on Microsoft‘s Surface RT, but that’s a damning statement from a company whose specialty is determining what teens and young adults want.

Samsung has taken that sentiment and, pardon the pun, scored a game-winning touchdown with today’s ad. The spot is directed by Jon Favreau (“Iron Man” and “Swingers”), but it’s the inclusion of Rogen and Rudd that seals the deal. Why? Paul Rudd is 43 years old, but manages to attract a very diverse audience with his films. Meanwhile, the younger Seth Rogen’s starring roles in “Superbad” and “The Pineapple Express” have made him a hot commodity in Hollywood, and an actor known for his “common man” appeal.

I’m no marketing expert, but this casting seems to mirror the crowd Samsung wants to capture: everyone.

It’s a brilliant and entertaining ad, driving home several features of the Galaxy S III without being blatant. The ad even draws inspiration from Mel Brooks, breaking down the 4th wall with the Lebron James cameo. Most importantly, it’s a commercial I guarantee people will voluntarily watch again for the rapid-fire dialogue between Rudd and Rogen — or at the very least for the PSY reference.

With Apple and Samsung fighting toe-to-toe for marketshare in the U.S, this is an ad that may have the potential to put Samsung over the edge and keep them there. What are your thoughts on the ad? Sound off in the comments.

Disclaimer: I’m the proud owner of a Samsung Galaxy S II and an iPad 3…

My own anecdotal evidence says that a rapidly increasing number of kids are toting around the Galaxy Note (based on visits to airports, high schools, etc.) Though, for what it’s worth, I know several people in their 50s who’ve switched from Android TO iPhone recently.

I don’t own an Apple iPhone or Galaxy. IMO the commercial is a massive FAIL.

Can you say TRY TOO HARD? Trying to hard to being funny and hip. I got bored after 30 seconds. Listening to my friends cutdown each other is more funny than this. This commercial is so 2005. They really should have used PSY.

Also the Samsung Executive is irratating as hell. And the two ‘stars’ gushing about Lebron is disgusting and lame. Talk about trying to name drop (Lebron, Psy, ect). What a waste. Give me one good line or one good idea. That’s what makes a GREAT commercial. This is more like a Saturday Night live skit.

Definitely a good commercial as far as entertainment value is concerned, however it really doesn’t say that much about the Galaxy S. You’d probably have to understand the benefits of crowd-sourcing. It’s good for Samsung to get its name out there in front of millions of consumers, but they should have added one of their popular flat-screen smart TVs in the commercial, as well. Will that ad increase Galaxy S sales? Beats me.

I actually think not being too “in your face” about the Galaxy features works in Samsung’s favor here. It gets people talking and researching and wondering. As for lumping in products like Samsung Smart TVs, that would probably dilute the message.