Is Social Media Advertising Now an Option for Dentists?

Social media advertising has always been a hit-or-miss proposition for dentists. People don’t go on Facebook or Instagram looking for dentists, and measuring ROI is still an issue for some platforms. But with Facebook sharply restricting organic reach, it may be time to reconsider investing some marketing dollars. I’ll be back after the break to tell you more.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– I’ve always been leery of recommending that dentists invest in social media advertising.

– Until fairly recently, there was no good way to measure the marketing ROI.

– And even now, Facebook has done some faceplants due to errors in its metrics.

– But the flip side is that your Facebook dental page posts are reaching fewer and fewer prospects, because Facebook has become pay-to-play.

– There’s always the chance that one of your posts could go viral, but chance is a lousy basis for investing your marketing funds.