Content Marketing

At Peppersack, we take great pride in delivering a full suite of cutting-edge solutions
to the challenges faced by modern businesses.

Our content marketing service is designed to complement our inbound marketing services. However, where inbound marketing focuses on generating sales or encouraging your customers to take a specific action, content marketing is designed to build your brand and position your company in the minds of clients and stakeholders.

In the past, awareness and brand growth were achieved through a combination of advertising, product placement and customer service. Today, things have become more complicated thanks to the rise of the Internet and global competition. Businesses large and small must do more to ensure they’re able to reach their target audience and make a lasting, positive impression.

What Is Content Marketing?

Content marketing goes well beyond the mere act of writing blog posts or publishing press releases. Think of it more like public relations. It requires a carefully designed plan with attainable goals, and should span both the short and long term. Moreover, these activities can fall under a wide range of different headings.

Branding

Online branding has become more important than ever. It’s defined as a means to increase the exposure for your brand throughout search marketing, social media and more. It’s about building authority, and being perceived as more than “just another business.” Many forms of content marketing tie in with branding, from your website to your blog and each of your social media accounts. Other elements can include branded infographics, whitepapers, reports, ebooks and a great deal more.

Reputation Management

Reputation management is more important than ever, but it’s also much more challenging. Today’s businesses must deal with a wide range of threats to their reputation, from negative reviews on sites like Yelp to negative Facebook posts, comments and even “smear campaigns” by competitors. It’s also become more challenging to track your brand’s reputation. Content marketing can be used to combat negative reviews, posts and comments, to build a positive reputation, and even to delve into the causes of negative content in the first place. This allows you to make necessary improvements within your organization, build a more satisfied customer base and more.

Customer Engagement

Businesses can no longer afford to take a “build it and they will come” stance. It’s more important than ever before that you actively engage your customer base, and you must do so through a number of different ways. For instance, regular blogging allows you to give your company a “personal” face, as well as highlight important information about what your business is doing in order to form a deeper connection with your audience. Social media is another excellent example of a customer engagement avenue. However, too many business owners and decision makers get it wrong here. Social media should never be used as an advertising outlet. Instead, it should be seen as one of the best tools for fostering communication and engagement with your customers. It gives you the means to connect with them on an entirely different level.

At Peppersack, our experience with content management, branding, reputation management and customer engagement makes us a natural fit for businesses large and small. Contact us today to learn more about our content marketing services.