My wife made me aware of the inexplicable existence of YouTube videos that feature the removal of toys from their packaging.

That’s it. Someone purchases a Transformer or a Barbie Doll or a SpongeBob Squarepants action figure and opens the toy on camera.

And millions of people watch.

I can’t imagine who the audience is for these videos. Are little kids flocking to YouTube to watch their favorite toy emerge from it’s plastic cocoon? Is there a Brony-like brand of adult who is fascinated by this? Is this some kind of fetish that I can’t understand?

I don’t know.

I didn’t believe Elysha when she told me that these videos existed, so I started watching this one, which had ten million views at the time, waiting for something to happen.