Equity Insurance Group adds perks to flexible benefits scheme

Equity Insurance Group is adding a car salary sacrifice scheme and its share incentive plan (Sip) to its flexible benefits scheme.

The company has also revamped its flex brochure for this year’s scheme renewal. The main change sees benefits grouped into four categories, rather than being spread throughout the brochure. The categories, under the scheme title ‘Your life, your choice’, are: ‘Your future’, ‘Your security’, ‘Your wellbeing’ and ‘Your lifestyle’. The brochure, designed by Equity’s internal communications manager, Jodie Webb, in conjunction with provider Benefex, has continued with the theme of sweets that was introduced last year. This year it focuses on jelly beans, with the tagline: “What flavour are you?”

Ricky D’Ash, remuneration specialist at Equity, said: “This is our first annual renewal, so we wanted to make the brochure much more colourful, vibrant and engaging.

“We have also highlighted benefits where the rates have been held or reduced, such as private medical insurance and Virgin Experience Days.”

The new brochure was rolled out on 26 April with launch posters, a launch email and the brochure itself dropped onto desks. D’Ash added: “We have also got some flexible benefits roadshows lined up.”