Ashton Kutcher and Popchips caused controversy!

Ashton Kutcher and Popchips caused controversy!

Ashton Kutcher and Popchips caused controversy!

May 2, 2012JEREMY FEIST

Because apparently, racists really enjoy the taste of mediocre chips, the people at Popchips decided it would be a great idea if they got together with Ashton Kutcher and create a racist caricature of Indian people by making them all look like creepy weirdos. Guess who doesn’t like that?

Here’s the thing: I’m firmly of the belief that nothing is off the table when it comes to comedy. That being said, if you’re going to make a joke that might be edgy, it needs to be grounded in intelligence, and it needs to be funny. Ashton in brown face paint with a crappy Indian accent making fun of stereotypes? Not funny. Not smart. But then again, neither is Ashton, so this really isn’t much of a surprise at all.

UPDATE: A Popchips representative issued this statement: The new popchips worldwide dating parody featuring four characters was created to provoke a few laughs and was never intended to stereotype or offend anyone. At popchips we embrace all types of shapes, flavors and colors, and appreciate all snackers, no matter their race or ethnicity. We hope people can enjoy this in the spirit it was intended.