Consumer Demand Index

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The June 2014 based on 775 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 61.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The May 2014 based on 781 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The April 2014 based on 822 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 47 to 41.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The March 2014 based on 787 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 57 to 47.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The February 2014 based on 848 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 54 to 57.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The January 2014 based on 838 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 44 to 54.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The December 2013 report is based on 824 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 32 to 44.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The November 2013 report is based on 854 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 46 to 32.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The October 2013 report is based on 849 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index increased from 28 to 46.

SEMA Members may get this content for free!

Regular Price:

$49.95

About this product:

The SEMA Consumer Demand Index for Performance Products and Accessories (CDI) measures purchase intentions of consumers (both enthusiast and mainstream) over the next 90 days. As enthusiasts represent approximately 10-15% of U.S. drivers, the Index is an indicator of mainstream consumer demand for automotive specialty and performance products.

The Consumer Demand Index is a weighted composite index, set to an initial value of 100 based on demand levels benchmarked between January and March 2007.

The September 2013 report is based on 904 interviews conducted nationwide via Random Digital Dial (RDD) telephone survey. Since last month, the index decreased from 41 to 28.