Category Archives: Writing samples

Busabout welcomed 50 travel agents, media, and social influencers to Grandview Lanes in Vancouver last week for a night of glow-in-the-dark bowling to celebrate the launch of their 2017 Europe brochure.

Why bowling?

“It’s a bit of fun to get everybody involved,” Damien Bennett, Busabout’s sales director for North America, told PAX. “One of the great things about Busabout is that many people travel as individuals, but they meet new friends and end up travelling together. This captures that same spirit.”

The international terminal of Vancouver International Airport (YVR) has launched a new full-service West Coast dining experience in the form of Lift Bar & Grill, a sister location to the iconic restaurant in Vancouver’s Coal Harbour.

Let’s be clear right upfront: this post is not about clickbait—that dubious practice of pulling in clicks by withholding information (“you’ll never believe what happened next!”) or misleading readers (“lose 30 pounds by eating this one weird food!”).

Instead, it’s about crafting quality social media content that provides clear value and compels readers to click through to your website or blog to further engage with you and your brand. Here are seven key ways to make your content more clickable.

Imagine, if you will, a country of more than 1.3 billion people with no access to Facebook, Instagram, or Twitter. Now imagine that more than half of those people—846 million, to be precise—are using one online social service to chat and share with friends, read news, play games, track their fitness goals, make voice and video calls, shop online, and even pay for lunch…

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about social media advertising? (Nope, that’s something else altogether.) So just what is social selling? Is it simply one more digital buzzword soon to be relegated to the virtual dustbin of 2016?…

Bali is a land of contrasts: mountains and valleys, beach clubs and rice paddies, local noodle shops and upscale modern restaurants. Here, we look at three prime areas for those who want to discover Bali without bounds.

Ise-Shima, in Japan’s Mie Prefecture, is enjoying a boost in tourism after hosting the G7 summit in May, as visitors flock to the area to follow in world leaders’ footsteps. Shima Kanko Hotel, where world leaders stayed for the summit, was at 85 per cent occupancy throughout November, normally the low season…