Content Marketing: Thought Leadership in a Web 2.0 World

We’re recommending that readers register for an upcoming web seminar presented by Velocity Partners (the firm of Lighthouse board member Stan Woods) with B2B Marketing Magazine. It’s on Wednesday, 3rd June 2009 at 3:30pm London time. Stan writes that the webinar “takes you on a rather fast-paced tour of the single most important discipline in B2B marketing (especially for tech companies).”

The premise is simple: the fire-hose of information we’re all drenched by every day has made traditional, ‘broadcast-style’ marketing grind to a halt. There’s really only one way to get prospects to lower their barriers so your sales people can sell to them: give them ideas, insight and inspiration to help them do their jobs better. (If you’re thinking ‘boring old white paper’, think again).

The 20-minute webinar is free and runs on Wednesday, 3rd June 2009 at 3:30pm London time.

• What is Content Marketing and why it matters
• Why you’re perfectly placed to do it
• How to pick a topic and generate great content
• How to go way beyond the white paper
• How to market your new content and measure the campaigns

This is essential stuff for B2B marketers. Get it right and even the most ornery sales guy will shower you with flower petals and sprinkle you with myrrh (or the fragrant gum resin of your choice).*