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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount. The less time spent travelling means more time that can be put to better use elsewhere - having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.

Bryn Owen, Marketing Director at London City Airport explained: “Get closer means different things to different people. Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation. LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train. 11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013. The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023. Further information about the airport please browse our website.