The PayU brand has been created with a soft, warm and human approach in mind. This is evident in the soft rounded corners of the characters and the blocks. The uppercase ‘P’ and ‘U’ make it easier to recognise, read and say. Whether you’re a business or a customer, we always put you first. Which is why the ‘U’ has been developed as a dynamic and distinctive icon.

The U icon represents an ever-evolving process of growth, aggregation, strength and security without the rigidity of being square.