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The designer of this matchbox concept cellphone hates “hi-tech, hi-solution, colorful, sleek, pretty…” cellphones, but admits that he can’t just not use a cellphone. So, rather than complain until he’s blue in the face, he threw together this odd looking cellphone. Its name derives from the way it opens: rather than flip open like so many others, it slides open to reveal its keypad. Now, there’s a about a zero percent chance of this ever seeing the light of day, but it certainly pleases me to see folks constantly try to one-up the big cellphone manufacturers’ staid designs.