An interesting, if not traditionally aesthetic, approach to type and signage from Kontrapunkt and Nippon Design Center. The Sonic Typeface, designed for Goertek’s R&D Centre in Qinbao, China, varies it’s appearance using Opentype technologies in response to different sound wave frequencies. Meaning that throughout the R&D hub, the typeface and signage will display itself differently depending on the surrounding environment.

I’m not 100% on whether I like the result or not, but I definitely like the concept.