Over the past three months, UK marketing budgets have declined at their fastest rate since the 2008/9 global financial crisis. However, marketers’ spending is poised to start recovering from the shockwaves of the pandemic by 2021. According to the quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) – which draws data from […]

Over the past three months, UK marketing budgets have declined at their fastest rate since the 2008 global financial crisis. However, marketers’ spending is poised to start recovering from the shockwaves of the pandemic by 2021. According to the quarterly Bellwether report from the Institute of Practitioners in Advertising (IPA) – which draws data from […]