The idiocy of thank-you cards. The de-evolution of Super Bowl parties. And How Beverly Hills 90210...showed us the way.
Nevdogg.blogspot.com, created by writer, editor and self-professed "Valley Boy" Nevin Barich, tackles these and other "what's really important" issues of the day. And why do these things matter? Simple: Because they affect us all.
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Monday, May 30, 2011

Male Cosmetics: A Nevin Barich Blog Experience

You gotta be kidding me.

A new report has stated that the market in India for male cosmetics…

(OK, let that thought marinate for a second. Male cosmetics.)

….is expected to grow around 20% during the 2010-2014 period.

According to the report, men are becoming more beauty-conscious as they believe that career success is linked with how a person presents himself to others. Thus, men don’t want to run the risk of being seen as irresponsible and negligent due to their looks.

And that’s all well and good. You want to look more presentable? Wear a tie. Comb your hair. Shave. Make sure you don’t smell.

But don’t bust out the mascara and foundation and ask yourself what the best way is to bring our your natural beauty.

Now look: There is a time and place for male makeup. You’re on television? OK, it makes sense for the makeup artist to work on you. Some humongous zit in a prominent place has come up on your face and you’re about to go out in public? Ask your wife or girlfriend if she could use that “concealer thing” on you.

But at the risk of sounding sexist: Men should not use makeup on a regular basis. I don’t want them taking out a compact in the middle of hanging out with the boys on NFL Sunday. I don’t want to hear them uttering the word “bronzer.”

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About Me

I'm what they call in Southern California a "Valley boy", born and raised in the San Fernando Valley. But there's one difference between me and the other Valley-ites of the world: I hate sushi!! I mean, I can't stand it. It's raw fish, people. It's disgusting. I don't find it trendy, hip or delicious. I like my burgers, my hot dogs, my red meat in general. Why is this important, you ask? Because it sums up who I am. I am clueless when it comes to trends, I like random types of music, I think it's wrong to spend triple digits on tennis shoes, I don't own an iPod, and if we were ever taken over by a technologically challenged country whose dictator announced, "From now on, the only video game system you can play is the old-school Nintendo," I'd be OK.