After commencing trading over 30 years ago we have grown steadily to become one of the leading independent optical equipment importers in the UK. We have a long history of co-operation with conservation bodies such as the RSPB and BirdLife International. We are also one of the main sponsors of the British Bird Watching Fair (Birdfair) which is held annually, each August, at Rutland Water in the UK. We are also very proud to have become a BirdLife Species Champion for the critically endangered Seychelles Paradise-flycatcher and the Forest Owlet to help save them from extinction.

We also have a dedicated repair department specialising in servicing and repairing most brands of binoculars.