Top Notch and Unfinished Buisiness Debut at the 2012 SEMA Show, with K&N Air Filters

The 1968 Chevy C10 breathes through a massive K&N high flow air filter

"Unfinished Business" was the name given by builders Gary Watson and Chris Matye from Creations N' Chrome for their 1968 Chevy C10 SEMA Show Truck; however, the Truck appeared to be anything but unfinished at the 2012 SEMA Show. Gary explained to us; "The truck first came into our shop for some minor suspension work, and it looked great from 15 feet away, but the closer you get to it the more flaws you could see." Gary & Chris eventually decided to do a complete frame-off restoration on the truck. "We have literally built a completely new truck and didn't leave anything out".

This 1968 Chevy C10 received a frame-off restoration for SEMA 2012

Gary Watson is owner and painter at Creations N' Chrome and Chris Matye is the director of marketing and co-builder. Gary has been approached by Manufacturers such as Ford to build vehicles for their SEMA display in the past, and he has completed 3 Ford builds since then. It started with a 2009 Focus, then a 2011 Mustang GT Convertible was completed, and a 2012 Mustang GT Coupe was displayed in the Ford SEMA booth last year.

This 1968 C10 Chevy looked great at SEMA 2012 with a black and chrome finish

The 1968 Chevy pickup wasn't the only Creations N' Chrome build that attended SEMA this year. Their Ford Mustang Coupe debuted at the show as well. This build didn't require as much work as the 1968 pickup to get it looking beautiful, but an equal amount of work was accomplished nonetheless. They wanted this one to be "Top Notch", Chris explains. "The Mustang is essentially a race car masquerading as a barely legal street car." Chris claims that "Top Notch has better power-to-weight ratio than supercars such as the Bugatti Veyron Super Sport, Ferrari's Enzo based FXX, and the Koenigsegg CCXR, due to its 1000+horsepower, and its 2400 lb weight."

This is one sweet 1968 C10 that was displayed at the 2012 SEMA Show

When asked about engine components, Gary and Chris both agreed that K&N was the only way to go when it came to air filters. "Installing a K&N air filter is always the first modification I make to any new vehicle" says Gary. "I like that K&N offers applications for just about everything, whether it be my Mustang, tow truck, motorcycles, or dirtbikes, I can always find air and oil filters at just about any auto parts store."

K&N is infamous for having die-hard fans. Fans that invest their heart and soul into their cars. Fans like Gary & Chris. Chris elaborated further, "18-20 hour days are the norm here in the 3 weeks prior to SEMA. When my body goes into Zombie mode, that's when I know it's time to stop and put the wrench down." They have a sign in their shop that reads: "NOTHING LESS THAN PERFECTION" and it seems that is just what they have accomplished here.

Chris says his plans for 2013 include expanding the business and remaining at the top of the list. They have just added a Dyno, two new CNC machines, vehicle scales, and lifts to their shop. While they continue to grow and use different brands of products for different builds, that won't be the case with air filters. Gary stated that "K&N's reputation and superior filtering" was the deciding factor for this body shop.

K&N Engineering in Riverside California is the world's leading manufacturer of washable performance air filters and air intake systems. K&N invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N is a world class filtration company selling air filters, oil filters, and intakes in over 30 countries. K&N sells over 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. From their Million Mile Warranty to their Consumer Protection Pledge, K&N stands behind their products and their consumers 100%. The distinctive K&N logo represents performance from one of the original performance companies. For more information, visit knfilters.com.