Chrysler Fears Disconnect Between Customers, Indian Call Center

AUBURN HILLS, MI – Chrysler LLC is reviewing the effectiveness of its customer call-center in India because call-takers have demonstrated a limited understanding of North American car culture.
“We’re kind of re-evaluating,” Chrysler’s Chief Customer Officer Doug Betts says of the offshore call center operated by U.S.-based customer-relationship consultancy Convergys Corp.
The auto maker has no qualms with the communications skills or professionalism of the India-based call-takers, he ...

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