European Tourism 2019 – Trends & Prospects (Q1/2019)

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Summary

POSITIVE START TO 2019 FOR THE EUROPEAN TOURISM SECTOR, BUT CHALLENGES LIE AHEAD

Europe kicked off 2019 on a positive note following an impressive 6% growth in 2018. Looking ahead to the rest of the year, a more moderate rate of expansion is expected for 2019 (around 3.6%), with short term risks, such as the slowing global economy, trade tensions and political uncertainty weighing on growth projections.

Despite challenges, the majority of destinations which have reported data for early-2019 performances, have shown continued growth in foreign arrivals and overnight stays. Among the most impressive performers is Montenegro, which has invested in improved winter infrastructure allowing the destination to extend the tourism season for interested travellers. This investment, coupled with significant promotional activities and improved air connectivity, has seen the country record growth of 41% in arrivals compared to the same period a year ago.