Reviews & QA

Rated 4 out of
5 by
Happy1234 from
Good color for the moneyI am used to buying dye and developer from a beauty store but this was super convenient and worked very well!

Date published: 2018-02-19

Rated 4 out of
5 by
Beara82 from
great productI bought this hair dye and I'm very pleased with it love my look

Date published: 2018-02-19

Rated 1 out of
5 by
Alyssa_ from
Disappointing ExperienceAfter using the colorista rose gold spray by Loreal I decided to buy a permanent hair dye. We put the dye in my medium/dark blonde hair and followed the instructions. After twenty five minutes I washed it out and put the conditioning that came in the package in my hair. When I finished I blow dried my hair and my hair was the same color as before. We tried to dye my hair again for twenty five minutes and went through as instructed but came to the disappointing conclusion again. I would not recommend this and I'm upset that I spent the whole afternoon and put chemicals in my hair to end up with what I had before. I would recommend buying a different brand instead of Loreal after my experience.

Date published: 2018-02-18

Rated 5 out of
5 by
Little Momma 101 from
Awesome Hair ColorI bought this last weekend and it did a great job on my hair.. I am literally going to get another one today for later on

Date published: 2018-02-18

Rated 4 out of
5 by
Jenniebug from
Excellent product healthy hair!I bought this product yesterday and as compared to other hair dyes, it didn't dry my hair out. Love the feel of my hair after using this! Other products made my hair feel like straw even with conditioning. This one is honestly the best I've found to date. Love it!!!

Date published: 2018-02-18

Rated 5 out of
5 by
MoViv from
Love the smell and the coverage.Love this color when I am making a big change to my hair color. Usually when I am going red, or to a bright golden blonde. The smell is amazing and the coverage is great. I have medium long hair and one box is still enough to cover my whole head.

Date published: 2018-02-16

Rated 5 out of
5 by
sweetestberri from
Beautiful color and shine!I put this on my best friend's hair. Her hair is mostly white with some blond left. It looked fantastic!

Date published: 2018-02-15

Rated 4 out of
5 by
tofu pot from
strongIt is a nice hair color kit but it runs a bit more expensive.

Hi there! Thank you for your interest in the Feria Haircolor! We'd love to help select the perfect haircolor shade for you! So that we can help you most effectively, we need to speak to you directly to assess your individual situation. Please LIVE CHAT us through our website and give the reference number 04005312. We look forward to hearing from you!

Answered by: Loreal Consumer Care USA

Date published: 2018-02-16

I have natural white hair. &nbsp;I am 64 with brown eyes and fair skin. &nbsp;I would like to tone down the white but nothing drastic. &nbsp;What do you recommend???

Asked by: Hunn

Hi there! We do not carry any toners, only permanent haircolors. We do not suggest our Feria collection for hair that has a high amount of gray/white due to how tonal these shades can be. We can suggest taking a look at some of our Golden or Neutral Light Blonde shades in either our Preference or our Excellence shades. We hope this helps.

Answered by: Loreal Consumer Care USA

Date published: 2018-02-16

Hi I have naturally dark black hair. Would like to add some highlights to the ends of my hair without doing bleach. So in looking for a brown shade with ash undertones which would not turn red or brassy. Can you suggest a good color please?

Asked by: Sheri711

Hi there! Our permanent haircolors are not tested to be applied as highlights/lowlights, so we cannot advise on the appropriate choice for this. We have a wide variety of highlighting kits you can explore such a our Touch On Highlights. We hope this helps you achieve your haircolor results!

Answered by: Loreal Consumer Care USA

Date published: 2018-02-16

Hello can I use shade 40 on my previously blonde coloured hair and also my natural regrowth of dark blonde??

Asked by: Bex1

Hi Bex1! Unfortunately, you have reached the United States L'Oreal page. Our products and shades vary country by country and we only have information on products available in the United States. For further assistance, please contact L'Oreal in the United Kingdom: http://www.loreal-paris.co.uk/. Thank you for reaching out!

Answered by: Loreal Consumer Care USA

Date published: 2018-02-15

Does Feria Smokey pastels work on dyed black hair and does the kit contain bleach

Asked by: Terri54

Hello! Our Feria Smokey Pastels are designed to be used on natural dark-light blonde hair. Applying this on top of hair that has been previously dyed a darker shade will not give you the expected results. These kits do not contain bleach. Thanks for your question!

Answered by: Loreal Consumer Care USA

Date published: 2018-02-15

I have fair skin with pink undertones, hazel eyes with flecks of green. I am currently blonde but it looks brassy almost like strawberry blonde. I would like to try brunette, but what color?

Asked by: ShellzBellz4575

Hi there! As long as you do not have any highlights or any pale strands like the inside of a banana, you can use a #6 Neutral Light Brown in either the Superior Preference or Excellence Creme!
We hope this information is helpful!

Answered by: Loreal Consumer Care USA

Date published: 2018-02-15

I want to take my grey/light brown hair to an ash/grey tone. If I use the Feria 205 will it work on hair as darl as mine?