David is the One Met to Have...

After Rheingold and before Budweiser, Schaefer took over as the Mets’ beer sponsor in the mid-1970s. It seems almost sacrilege to associate any beer jingle with the Mets that doesn’t begin with My beer is Rheingold the dry beer…, but it must be said that Schaefer was the one beer to have when you were having more than one and listening to a Mets broadcast around the Bicentennial.

“Having more than one”…try sneaking that pro-drinking message on the air today.

6 comments to David is the One Met to Have…

Greg,
My favorite Schaeffer commercial had Broadway star Larry Kert (West Side Story, Company) portraying a new delivery truck driver and was forced to sing the Schaeffer jingle. He did so with a passion so intense that it left his fellow drivers speechless and all teary-eyed.

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