7 FANTASTIC MARKETING ADVICE FROM STEVE JOBS.

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – Steve Jobs Quote, Think Different (1997)

Steve Jobs was one of the greatest marketers of our time, designing innovative products which did his marketing for him. Here are some of the best marketing lessons we could learn from this guru.

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1 . The customer is bae.

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2 . Put in extra effort.

You don’t have to be in business for long to know that this one is true. Go the extra mile in everything, and the value of your brand will make itself evident to your clients and partners – Steve Jobs.

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3 . Have clearly defined values

Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us. – Steve Jobs.

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4. The customer before the product.

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5. It’s not all about the Benjamins.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it. – Steve Jobs.

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6. K.I.S.S (Keep It Simple Sir)

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. – Steve Jobs.

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7. Stay Crazy.

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