Vivek Band Campaign Launch By Samartha Bharata on 12th January 2015

Vivek Band Campaign Launch By Samartha Bharata on 12th January 2015

Bangalore, January 6th, 2015 : Samartha Bharata, an NGO promoting social volunteering among youth, has conceived the Vivek Band Campaign, to spread the message of ‘BE GOOD – DO GOOD‘ on the occasion of the 152nd birth anniversary of Swami Vivekananda.

The state-wide ‘Vivek Band’ campaign begins on January 12th, 2015, to commemorate the birthday of Swami Vivekananda, which is celebrated as National Youth Day. The campaign starts with the wearing of a wrist band carrying the message ‘BE GOOD – DO GOOD’ on 12th January 2015 and lasts for 2 weeks till January 26th, 2015.

Samartha Bharata aims to reach more than 20 lakh people and let the message serve as a reminder of the immense potential and opportunities that the youth have, to transform their lives and to pledge to build a strong, healthy society. We also believe that these youth will pass on the legacy of ‘BE GOOD – DO GOOD‘ to more people by ‘indulging’ in inspiring activities and becoming active role models.

In order to make this message available to more youngsters, technology-based forums such as the Samartha Bharata website, social media, Whatsapp and SMS are being used for promoting the Vivek Band campaign. These forums will also be available to those who have chosen to wear the Vivek wrist band for sharing inspirational experiences. Many organisations, educational institutions, cultural associations, youth icons, scientists, sports stars, cine stars etc are endorsing the campaign. Our brand ambassadors include

Vivek Bands will be available at several retail outlets across the state from 10th January 2015. A detailed list of store locations is available on the website at www.samarthabharata.org. For more information about the campaign please contact: 9880621824, 9663330692 (Bengaluru), 9448111824 (Hubballi), 9739953063 (Mangaluru) Email: [email protected]

About Samartha Bharata: Samartha Bharata is a volunteer platform aimed at addressing social, economic, civic, environmental and other challenges facing the nation. A significant amount of work, undertaken by various organizations, is in progress in the fields of quality education, health, vocational training, civic issues, environment, rural development, cow protection, cultural & literary development and upliftment of marginalized sections like street children, HIV+ people and devadasis.