According to TechCrunch, Instagram, the mobile photo sharing app famously purchased by Facebook, is set to announce the integration of video as a new feature in it's application on Thursday. This should be a welcome development for event organizers and event marketers looking to expand their marketing options and increase exposure to their target audience.

UPDATE: Instagram has officially introduced Video On Instagram. Follow the link to watch the video.

Let us know in the comments below...How do you think Instagram will incorporate video?