SuperMuff: Sex, sexism and bad puns sold cars and their part in the 1970s

IN the 1970s, sex sold cars. It also sold cars parts. As much as the pictures of festooned womanhood enticed car buyers, the words offered a saucy pun. (The marketeers at Thrush hotrod parts may want to scratch an itch an rethink the branding.) International Pickups, Miss Muffet’s “doors”, various working of “stacked”, “bodywork” and “nice sets” all made a man in the know titter. But the “Super Muff” surely takes the biscuit: