Ketchum, Weber Shandwick Lead the SABRE Tally with Eight

The Holmes Report packed them in at Cipriani’s last night for the SABRE Awards dinner. PR firms came out in full force for the event where Ketchum and Weber Shandwick took the most awards for the night with eight. Weber shared the Platinum SABRE Award with Edelman and PepsiCo for Pepsi’s Refresh campaign, the company’s big social media CSR initiative. Among the awards Ketchum took home were for CSR with its client FedEX and for product media relations targeting trade media for client Navistar.

Other winners for the night were Glover Park Group in the public affairs category, MSLGroup for its work with Pepto-Bismol in the single special event category, and WPP with Ford Motor Company in the trade show category. A full list of Gold and Silver award winners is available here.

It was also a big night for Ford’s VP of communications Ray Day, who was one of four in attendance to receive a special individual achievement award. The other winners were Christa Carone, CMO of Xerox (and an exec we recently interviewed), Ketchum’s chief exec Ray Kotcher, and Doug Spong, chief exec of Carmichael Lynch Spong (which was also my host for the evening.)

The Lifetime Achievement Award went to Liz Claiborne’s Love is Not Abuse campaign with Ruder Finn, a campaign that’s been around many years and is a past SABRE winner. And finally, in the Best Agency to Work For (North America) category, which the host Paul Holmes called, at one point, “one of the most important for the night,” the top prize went to Text 100.

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