Author: Jillian Baker

Direct Mail Marketing, despite the growing popularity of online marketing, is still a major cornerstone in any marketing plan. A ton of effort goes into properly researching your target market, adding valuable data points to those lists, and finally segmenting your lists for strategic targeted marketing. But once you’ve done all of that, how do [Continue Reading]

You may have noticed, and we certainly have, that the internet age is no longer teen-age. A high-energy 23 year old, the internet has made its way into how everyone does business, from the large international firms to the Mom & Pops on Main. NAICS Association has a long history working with marketers from every [Continue Reading]

Who says there aren’t any jobs in this market? Well, pretty much everyone who isn’t a data analyst. In our post, The “Big Data” Revolution, we brought up the fact that 58% of big data projects by companies last year have remained incomplete. One of the most glaring reasons for this: no one knows what [Continue Reading]

“Revolution” is a term heard all too often in internet blog sources. It’s a PR catch-phrase that continues to be stretched to the most mundane of introductory services and ideas – 99% of which could hardly be categorized as revolutionary. Very few concepts qualify. That is why it is so important to note that BIG [Continue Reading]

How wonderful it is, in our technologically advanced society, that we can now integrate data across various platforms and applications! That is- until we have to reconcile conflicting information. Is the latest entry the most accurate? Has the same customer been entered into the system twice with slight name variations? According to AmericanBanker.Com, banks plan [Continue Reading]

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