CMGE Has Been Authorized to Develop Mobile Games Based on Japanese Animation One Piece

(July 29, 2014)

HONG KONG, July 29, 2014 (GLOBE NEWSWIRE) -- China Mobile Games and Entertainment Group Limited ("CMGE" or the "Company") (Nasdaq:CMGE), the largest publisher and a leading developer of mobile games in China, today announced that it has been authorized non-exclusively by Toei Animation Co., Ltd to develop mobile games based on the famous Japanese animation One Piece and Ikkyuu San.

Produced by Toei Animation Co., Ltd., the animation of One Piece began airing in 1999. Not only was it a big hit in Japan, popularity and brand influence in the Chinese market have been increasing year over year. It continued to rank No.1 in terms of view click rankings on Sohu TV, who is the authorized online video broadcast provider. Ikkyuu San is also one of the earliest animations arriving in mainland China, very popular among people who are born in the 1970s and 1980s. In the latest Japanese Anime Baidu Search Billboard, One Piece and Ikkyuu San rank among the highest in the ranking. Both were selected by a number of online media as "Top 10 must see animations by the young".

"We appreciate the IP owner's dedication on the mainland Chinese market. Recently many pirated mobile games in the name of One Piece appeared in the domestic market and enjoyed great benefits. CMGE will make strong collaboration initiatives with IP owner to improve the protection awareness of intellectual properties in the mobile gaming market. By marketing in different channels, CMGE will let Chinese players not only experience the game with original IP right but also closely associate and immerse with the excellent production team behind the screen," said Xiao Jian, CEO of CMGE. "We believe this partnership will promote the branding of One Piece and Ikkyuu San significantly in mainland China and CMGE will develop a deeper cooperation with the IP owner starting from this foundation."

About CMGE

CMGE is the largest publisher and a leading developer of mobile games in China with integrated capabilities across the mobile game value chain. Its fully integrated capabilities include the development, licensing, publishing, distribution and operation of mobile games, primarily in China. Its social games are mainly developed for Android and iOS-based smartphones. CMGE's extensive distribution network includes its proprietary Game Center application, handset pre-installations, application stores and web platforms and mobile network operators. The offices are in Guangzhou, Shenzhen, Beijing, Chengdu, Shanghai and Hong Kong. The Company's stock is traded on NASDAQ under the symbol CMGE. For more corporate and product information, please visit CMGE's website at http://www.cmge.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident" and similar statements. CMGE may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about CMGE's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: CMGE's growth strategies as well as business plans; its future development, results of operations and financial condition; its ability to continue to develop new and attractive products and services; its ability to continue to develop new technologies or upgrade its existing technologies; its ability to attract and retain users and customers and further enhance its brand recognition; the expected growth of and trends in the mobile game industry in China; PRC governmental policies and regulations relating to the mobile game industry in China; and competition in the mobile game industry. Further information regarding these and other risks is included in CMGE's annual report on Form 20-F for the year ended December 31, 2013 and other documents filed with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and CMGE undertakes no duty to update such information, except as required under applicable law.