I think the blueberry sweet rolls and key lime cupkakes are new, but the mini cupcakes that say “new” aren’t actually new. They came out last year sans the TMNT graphics. (Spotted by Robbie at H-E-B and Walmart.)

Newman’s Own Thin & Crispy Italian Sausage & Uncured Pepperoni Pizza

I wonder if this pizza would taste good with Newman’s oOwn ranch dressing on top. (Spotted by Robbie at H-E-B.)

Pepperidge Farm Goldfish made with Organic Wheat (Saltine and Parmesan)

Why do Goldfish have sunglasses on their heads? They never wear them over their eyes. (Spotted by Carla at Winco.)

Barilla Creamy Alfredo and Garlic Alfredo Sauces

Wait. Only now Barilla has an alfredo sauce. (Spotted by Geoffrey at Savemart.)

Thank you to all the photo contributors! If you’re out shopping and see an interesting new product on the shelf, snap a picture of it, and send us an email (theimpulsivebuy@gmail.com) with where you found it and “Spotted” in the subject line. Or reply to us (@theimpulsivebuy) on Twitter with the photo, where you spotted it, and the hashtag #spotted. If you do so, you might see your picture in our next Spotted on Shelves post.

Also, if you’re wondering if we’ve already covered something, search our Flickr photos or use the search box on the right (or below if you’re on a mobile device) to find out.