The Hertz Corporation and Navigation Solutions, a wholly-owned subsidiary of Hertz, has announced innovations to the Hertz NeverLost travel planning tools, providing an easier way for users to plan trips and explore cities in the US and Canada. Among the enhancements, Hertz has partnered with Waterkeeper Alliance to offer Waterkeeper Swim Guide, accessible via the in-car Hertz NeverLost GPS unit, a release stated. The Guide gives information like the locations of beaches, whether they are safe for swimming, local city tours, local neighborhoods, and events.

Hertz has also expanded its NeverLost My Explore mobile application (app) to include five city guides for Baltimore, Chicago, Denver, Detroit and Napa. The app is available to download.

“These innovations allow us to continue delivering the cutting-edge technology and custom content, both in and out of the car. As we kick off summer travel, we are excited to provide our customers with tools like the Waterkeeper ‘Swim Guide’ and an expanded list of unique, customised city guides that enhance their car rental experience, and make it fast, easy and fun,” said Mark P Frissora, Chairman and CEO, Hertz.

The Swim Guide, featured within the Hertz NeverLost GPS ‘Explore City’ in-car content, enables customers to further customise their travel experience by receiving up-to-date, and easy-to-understand beach information.

“Waterkeeper Alliance is proud to partner with Hertz on the Swim Guide. The Swim Guide reconnects communities with their waterways by telling people how to find the closest beach and if it is safe to swim when they get there. An informed public is the foundation of a functioning democracy. By making water quality data easily available, this tool will promote healthy public debate about the costs of pollution to our communities,” said Robert F Kennedy, Jr., President, Waterkeeper Alliance.