CUNA Mutual Group has released new consumer research that shows 62 percent of middle-income Americans worry about their financial stability every day1. The company shared these and other insights from the What Matters Now™ research program at the CUNA Marketing and Business Development Council Conference.

It is now the law for most individuals to carry health insurance, and credit union members will be seeking health insurance coverage through public or private exchanges during the upcoming enrollment period.

The Missouri Credit Union Association (MCUA) continually analyzes products and services to find reliable sources of incremental revenue that will help to grow membership and net income. As credit unions continue to develop and implement strategies to succeed through this tough economy, the importance of collaborative partnerships is unmatched.

Invest in America's rebrand isn’t about their newest partners – it’s about the credit unions they serve. Part of their ongoing work to improve the Love My Credit Union Rewards program has been putting focus on making it easier for credit unions to market. And now they have done just that. Standardized marketing requirements across all individual programs include:

The newest TruStage insurance marketing campaign makes it easy to leverage the car buying season. With the height of the car buying and leasing season just around the corner, there’s no better time to let members know auto insurance is available through the credit union. To help you promote the TruStage™ Auto & Home Insurance Program, the MemberCONNECT® Program is making a new, multi-media marketing campaign available.

Members are taking longer than before to reach decision points for major purchases and life events. TruStage™, the consumer brand of CUNA Mutual Group is committed to better understanding credit union members and how their lives, buying behaviors and mindsets continually change.

Today, 83% of consumers use the internet as part of their process to buy life insurance​i and 70% go online to get an auto insurance quote.ii As people become more comfortable researching and purchasing online, they’re buying everything from shoes to automobiles.

For more than 75 years, the companies behind TruStage™ have worked with America's credit unions in serving members from coast to coast. The relationship is built on trust, collaboration and a common focus to help members achieve their highest potential and do more with what they have.