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Rolex’s Updated Yacht Master 40 Shouts Out Bling Lovers

At this year’s BaselWorld in Switzerland, the crème de la crème of watch events, enduring luxury watch brand Rolex has revealed eight new models.

For our bling loving selves, one model in particular really popped out, the men’s Yacht-Master 40, a watch that isn’t new, but has received a rap star-worthy update highlighted by a multi-color gem bezel made up of 32 sapphires, eight tsavorites and one diamond. Phew!

Pricing hasn’t been provided yet for this new model, but the standard issue Yacht-Master 40 sans all the gems is priced at $24,950. Many more details on this amazing piece at hodinkee.com, where the watch is stirring up a ton of controversy–some people not only don’t like flash, they’re very bothered by it.