In the fall, more and more books about brands are launched. As if some more evidence was needed, that brands are really part of French people’s culture.

A few years ago, books about brands (besides marketing books) mostly shared in the nostalgia of ancient posters, labels, or Vache qui rit and Banania metal boxes. Then came the fashion designers books. When the consumer cannot afford to bring back home a piece of the dream made of silk or leather, the simplest, cheapest way and the most symbolic one for the brand is: the book.
Last year, at the same period, the launch of the “Jeu du logo et des marques” by Lansay, a more cultural adaptation of the original English game, was a little turning point in our culture: it is now clear that brands are part of our historical and cultural patrimony. It is even now possible to please a relative with a brand history book.

“Le Grand Livre des marques”, in its October 2011 edition, still belongs to the “serious” category (as it is a study result); but a lot of works can be found in the “Beaux Livres” section of booksellers. Here are the fall launches for a “labeled” 2011 Christmas:

« The Cult of Lego », No Tarch Press Editions, in English and sold at Colette’s