Posts Tagged “customer loyalty”

Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown [...]

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time! But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing [...]

A recent Nielsen/Netratings study indicates that a approximately 18% of online buyers account for almost a whopping half of total online spending. Nielsen/Netratings nicknamed this group of active and loyal buyers ‘most valuable purchasers’ or ‘MVPs’. And the takeaway is that you’ve got to know who these customers are. If you are conducting ecommerce, make [...]