On Thursday, November 30th I attended Armani Beauty’s Holiday Event hosted by makeup and fashion blogger Marianna Hewitt. The event was held at Armani Beauty’s Pop-up shop which first opened in November.

The Pop-up is located on Broadway Avenue and Broome Street in NYC’s downtown neighborhood. The shop was entirely covered in red lacquer, a signature for most of Armani Beauty’s product packaging.

Photo from Armani Beauty

The event featured everything from a photo booth with fans blowing glitter around the room, champagne and gummy candies shaped like lips served on trays, and Armani makeup artists ready to test out different products on any willing participant. Marianna also walked around the room to meet and take photos with her loyal followers. Her Instagram following reaches over 770,000.

Marianna (left) and I taking a selfie at the event

Armani also celebrated their Lip Magnets, which is a long-lasting matte lip color with a smooth, light finish. Their Lip Magnets are priced at $38 each and have been touted by various beauty professionals and publications, such as Allure Magazine.

Photo from Allure

Marianna’s favorite shades are 508, a nude blush, and 603, an intense burgundy. You can also personalize any Armani lipstick by adding an initial monogram or favorite phrase.

Photo from Armani Beauty

Photo from Armani Beauty

The Armani Beauty event was definitely a successful one, as dozens of women networked, tried out new makeup looks, and supported Armani’s first ever NYC shop. The Pop-up will be open until December 31st so be sure to stop by and check it out!