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Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace.

Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace.

Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands. In this session, Matthew Courtoy, Senior Social Media Manager – Focus Brands shared how they use content marketing and social media to surprise and delight their fans, particularly Moms.

In this session, Ellen Sirull, Senior Marketing Manager, Content – Experian, shared the tremendous work they are doing to maximize and integrate content marketing efforts within their organization across many channels. Marketers learned how to leverage existing in-house resources within their organizations to create content for various channels, even with small teams or limited budgets.

Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

In this webinar, ANA research analysts introduce the Marketer’s Edge research on disruptive forces and share industry-leading perspectives on how technology is being used to stay on top of increasing consumer demands.