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New d&b audiotechnik Greater China venture takes off

China – Alongside Chinese New Year, the legal formalities associated with the establishment of the new d&b audiotechnik subsidiary in Greater China were completed. On 31 January 2019, 44 co-workers in Hong Kong, Beijing, Guangzhou and Shanghai officially joined the newly established d&b audiotechnik Greater China Group. The three-member advisory board has also been completed. Daniel Chan, managing director (CEO) of d&b audiotechnik Greater China Ltd. says: "As the setup has been completed officially, we are all pleased to be able to support the d&b Greater China partners and customers even better in their quest for best professional audio solutions."

d&b Greater China, the ninth subsidiary in the global d&b family, has been active in the market since 6 December 2018. The co-workers and management of the new venture are already well versed in the d&b brand and portfolio as they join d&b from the previous d&b distributor in China. The new organisation is responsible for sales, marketing tasks, service and support for customers and sales partners in Greater China.

d&b audiotechnik is headquartered in Backnang, Germany where it carries out is research, development and production. d&b audiotechnik holds the majority interest in the new venture in Greater China. Daniel Chan and his long-time partner Freddie To – previously the heads of the d&b distributor in China – are co-owners.

An advisory board will support the Greater China management team on issues of strategic importance and assist in fulfilling the team’s mission and goals. The advisory board members are Amnon Harman (CEO of d&b audiotechnik Group), Freddie To and Mike Chao (China audio market expert).

Advisory board member Chao has spent nearly two decades in the China technology market, including leadership positions at Dolby Laboratories, The Boston Consulting Group and Microsoft Corporation. He is currently a Founding Partner at GeoFusion, an advisory firm specialising in helping technology companies advance their positions in China. "d&b is a recognized leader in the Chinese professional audio market, and d&b Greater China is well-positioned for future growth,” he says. “I look forward to seeing more customers across China have the opportunity to experience and enjoy d&b technology and solutions".

Advisory board member Freddie To adds: "For customers and partners in Greater China, this important step from d&b could not have come at a better time. From a business perspective it’s a great opportunity to leverage the ever-dynamic Chinese pro audio market.”

The announcement of the new subsidiary in Greater China joins a series of recent corporate announcements in Asia-Pacific.

Amnon Harman, CEO of the d&b audiotechnik Group says: "The establishment of a third d&b subsidiary in the Asia-Pacific region – after Japan and Singapore – proves that d&b is deepening its commitment to the Asia Pacific region in general and specifically to China as globally important growth market. In Asia, we have significantly strengthened our team and the organisation. We will continue growing in the typical d&b style with the closest possible proximity to customers and partners in order to jointly provide the best sound for installations and mobile applications.”