OFFF Archetype Book

Every year the OFFF Festival publishes a book that will be given to all the audience of the festival in Barcelona. I was invited to contribute to the OFFF 2016 official book called “Archetype" by creating a piece of art on the concept of passion and how strong emotions provoke artistic creation.

I also had to answer some questions:

Q: Define what craft means to you.Grab what you need to express what you want. For me, it’s anything I can find...anything within arm’s reach. It’s about the idea and the method means less. I like mark makers that bring surprise. I like the physicality of creating. Time's effect on materials that bring a delicious authenticity. The ink that oozes. The paint that splats. The pencil that smears. The paper that tears. The polaroid that's imperfect. The typewriter that makes a different "A" every time. Instinct draws me towards what I need at that moment.

Q: What is the value of crafts in a world that turns more digital each day? The physicality of mess and surprise and smells and feelings and getting lost in making something by hand is a wonderful rush. Pixels aren’t fluid, but I don’t rule anything out. Everything is a tool.

Q: Patience and passion, what rules more in your job and how are they important? Passion! Zip, Zing, Verve, Fire, Grit, Sparkle, BANG! (what’s patience, never heard of it)

Q: Do you think a traditional technique can be more effective in communicating a message in a digital world? It’s more effective for me and what I’m drawn to. It’s all about the messy process of thinking... not a perfect finished thing that you handle with white gloves. But most of all it's about the idea and the storytelling.