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Another example is chemical firm Chevron, which is the subject of a $27bn class action suit in Ecuador, and has been fighting its corner via its website and YouTube channel.

Apple, Google and Microsoft need to work on their websites

The report mentions that some of the ‘worst constructed’ websites are those from Google, Microsoft and Apple. The issue is that these firms ‘let their decentralised philosophy roam free on their web estates, leading to dire dysfunctionality.’.

Of these sites, Apple is especially poor when it comes to the serving the media metric, one example being that it is impossible to get to the media section from the investor site.

Fred Wilson, a well-known venture capitalist whose firm has invested in
Twitter, published a blog post earlier this week that raised eyebrows
amongst third party developers who develop on the Twitter platform.

The reason? It sent an ominous message to many of them: Twitter might put you out of business soon.

The company, which was co-founded by Marc Andreessen of Netscape fame,
reportedly estimated that by New Year’s Eve 2010, it would host approximately 4m
social networks. Social networks which would produce billions of daily
page views for the startup. Ning’s projected trajectory excited
investors so much that they invested more than $100m in the company.

In today’s internet-enabled world, your ‘reputation‘ is arguably more important than it has ever been in the past. Increasingly, information about you and your business will find its way online, and what people say about you online has the potential to become a significant asset or liability.

So it’s no surprise that ‘online reputation management‘ is a hot area. But as with SEO and social media, many mistakes are made.

According to a newly-published study published by Pew, nearly three-quarters of Facebook users polled said they didn’t know that Facebook generates and stores data about their interests and traits, and, when they came to learn this, over half indicated that they were uncomfortable with Facebook’s practice.

Mastercard, the third-largest credit card processor in the US, has announced a new policy that will make it more difficult for some businesses to automatically convert free trials into recurring subscriptions.