Speaking & Keynotes

Joe Barkai is passionate about helping business leaders understand the implications, challenges and opportunities of leading edge technologies and business models. In a keynote package tailored for each audience, he provides deep knowledge, business insight and a glimpse into the future.

The Internet of Things – Living in an Always Connected World

Not a day goes by without reading breathless headlines predicting the magnitude and the future impact of the Internet of Things (IoT). The IoT promises a brave new world in which all devices communicate with one another seamlessly, offering unpresented efficiency, productivity, innovation, convenience and well-being.

But trying to decipher the torrent of information and understanding how to transform your business to capitalize on the promise of the IoT isn’t easy. You need a clear view of the “big picture” and, at the same time, an understanding of how to formulate a business and technology strategy.

This powerful keynote will give you a fresh view and tactics you can use to capitalize on the value of the IoT. Joe shifts the focus from the all-too-common discussion about simple device connectivity to the value of connected devices and the business models you can use to to exploit it. You’ll hear about real-world business models and pragmatic considerations in capitalizing on the future of the IoT.

The Outcome Economy: How the Industrial Internet of Things is Trasnforming Every Business

Everything and everyone is connected. The Internet of Things is transforming the ways in which new value is being created in practically every business and every workplace.

Welcome to the “outcome economy” — where companies create value not just by selling products and services, but by delivering complete solutions that produce quantifiable business outcomes. Buyers in the outcome economy aren’t looking to buy products, but rather an iron-clad guarantee of an outcome.

In the Industrial IoT, roles must change, and rules are meant to be broken. This is where the value is. This is the new opportunity.
The outcome economy is a significant shift from competing through selling products and services, to competing on delivering measurable results important to the customer. For most companies, this is a challenging prospect. They will need to develop a deeper understanding of individual customer’s business, how products and services are being used, and how customers evaluate outcomes.

In this keynote, Joe poses and answers key questions to help you navigate the uncharted parts of the Internet of Things universe: How do you prepare for the outcome economy? What do you need to do to capitalize on this opportunity? How do you engage with your customers? How will you outdo the competition?

Autonomous Electric Cars and the Future of Personal Mobility

The automotive and transportation industries are undergoing massive transformation. Three disrupting trends are shaping the future of mobility, both personal and commercial: the adoption of shared and on-demand mobility, continued development and market penetration of electric propulsion vehicles, and the maturation of autonomous driving technology.

Together, these trends create a perfect storm that will have the most profound effect on mobility, and will bring about a future that is safer, cheaper, cleaner, and more resource efficient.

While most of us are fascinated by the prospect of on-demand autonomous transportation, there are multiple technical, societal and even ethical considerations and challenges, many of which venture into unchartered territory.

In this keynote, Joe provides a sober, hype-free view of the current state of cutting-edge mobility technology. He explores technical and societal factors that will be shape personal mobility in the years to come and provide guidance for companies who want to take part in shaping this promise.

A Cure for Organizational Myopia: Product and Business Innovation in an Always-Connected World

The adage that almost all new products fall short of expectations, and a great many fail completely, is alive and well. For each Apple or Sony success story there are dozens of mediocre products, failed companies, and disillusioned investors.

Why do organizations continue to innovate using ineffective processes that result in failed products, delayed launches, and disappointed customers and shareholders? Why do they continue to miss the mark and are shocked when customers abandon them?

As Joe explains in this keynote, most product organizations suffer from acute organizational myopia. Once a product is in the market, the organization knows very little about how well it operates, how customers are interacting with it, and how well it meets the rosy promises of marketers and designers.

Joe’s keynote describes a product innovation paradigm and organizational innovation culture in a world in which everything and everyone is connected. A world in which “digital twins” in the cloud continually monitors product and “experiences” product-human interaction. A world in which big data and clever algorithms deliver unprecedented levels of product and customer insight and create a rich context as a canvas for better decisions and more effective innovation.