Why Isn't The Regimen On Amazon Prime?

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I just bought The Regimen on Amazon from Acne.org and got hit with a $10.00 shipping charge. Being a prime member, I can't even remember the last time I paid for shipping since pretty much every established brand is on Amazon Prime these days. Obviously, The Regimen isn't. But why? It seems to be so popular, and I'm a little shocked that it's not on Amazon Prime.