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By Joanna ContiCEO, Vista Research Group, Inc. In this time of tremendous industry upheaval, your ability to convince key payers of the unique value your addiction treatment center provides is crucial to your ability to stay in business.

The value-based payment (VBP) model is indeed a real thing, and it is quickly becoming the standard for quality health care. In 2019 many payers are emphasizing VBP, and behavioral health providers will eventually be expected to make the transition as well.