At the same time, BrewDog faced its first complaints to the watchdog, in relation to posts between 12 and 19 months old. It removed the posts in question, which were published prior to its official launch in Australia with the opening of DogTap Brisbane.

According to the ABAC code there is no statute of limitations on historic social media posts and their vulnerability to complaints and judgements.

Overall, the final quarter of 2018 saw the highest level of determinations and breaches in ABAC’s history, with the vast majority of these breaches relating to social media marketing.