Last month Grand Theft Auto V smashed Call of Duty’s record for the biggest video game launch ever. And now Activision wants that record back.

In an interview with MCV, the firm dismissed the idea that Call of Duty is a brand in decline. The publisher revealed that last year’s Black Ops II has now surpassed 3m units sold in the UK, and has big expectations for this year’s Call of Duty: Ghosts, which launches on November 5th.

“Congratulations to the team at Rockstar for their success,” said UK senior brand manager Kevin Flynn. “We look forward to getting the record back before the next GTA title.”

He added: “We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles. Our digital content has proven extremely popular and Black Ops II has sold more than 3m units in the UK.”

Recent Badges:

It would be extremely hard for Activision to break that record in the next 5 years. But, next year could be their best shot with a bigger next gen install base, cross gen still a thing, and hopefully a COD that wows everyone. Other than that I don't see it happening.

Currently Playing:

It will be impossible IMO to break that record without stopping releases for a year or two. And even then it would be unlikely because of the smaller next gen install base after that. It's best chance would be years down the line with a delayed release later next gen.

But, call of duty will make more money in the same timespan which is what the company ultimately cares about even if it declines.