Twitter is a kind of an online social networking service which enables one to read and send short character messages. For one to read and post tweets on Twitter, the user has to be registered. Registered users can access the network service through the mobile device app, SMS or website interface. Twitter has more than a hundred users and this is evident that it has become very popular in the world. As a result of this popularity, business people can access to more customers at once without any additional costs. Some of the users say that this is a good approach to keep in touch with the busy friends and working class clients. This method is a marketing strategy that can promote business in an easy way.

Research has found that using Twitter in businesses helps business people communicate with each other and their clients and promotes interaction between the two parties. Twitter can be used to discover, interact with and convert customers.

One of the most commonly used techniques to find new customers used by business people is Twitter search. This is done by searching the key words associated with ones business and sending polite tweets to the customers whom the business owner thinks his or her products could solve the customers’ problems. By doing so, one will be expanding the customer base.Short Course on Networks – What You Should Know

Advertisements of products can be done through Twitter. This technique of advertising online is one of the most effective ways of attracting customers. This is done by paying for a tweet to be seen by a wide targeted audience. Twitter Ads offers many types of advertising, including promoting one’s account or promoting a specific tweet, which you can purchase to reach potential customers who may not be aware of your brand.On Networks: My Rationale Explained

In other words, one can also connect and interact with other influential people such as leaders, journalists and customers both locally and internationally. By interacting and engaging with them regularly, the business can benefit greatly from the word-of-mouth marketing.

Hashtags in Twitter can also attract a larger audience thus increasing the customer base, for example, Olivier awards hashtag to celebrate the award-winning theater. Apart from exposure to a wider audience, Hashtags also make it very convenient for people to find you.A user who searched for a hashtag you used can see your post and maybe even check your profile. When this happens, and they like what they see, then one can convert the user to a follower or even a customer.

Hosting viral conversations through trending topics can also increase the customer base. In addition, giving special offers encourages most people to buy the products since most people love freebies and discounts. This entices potential customers to take notice of your brand and check out what you have to offer.