Archive May, 2008

Here’s the latest from Saatchi & Saatchi Toronto for Evil Dead: The Musical. The goal of this print campaign was to convince theatre goers that this musical isn’t gory but that it’s just like all the other musicals people love just a bit more evil. It must be working as ticket sales have gone up 30% since this campaign started and the posters have become so popular that people are stealing them off the streets (now the theatre is selling them for $10 each). Kudos to Saatchi & Saatchi. View the posters and full credits here. Facts scooped from Marketing.

This broke back in December when I was way to busy with my own work to look at anybody else’s. But this film was just posted on YouTube a few days ago, which is how I discovered the campaign, so I’m posting it now for those of you who may have missed it too. I prefer the animated “villains” to the live-action “heroes”, but that’s just me. I particularly love the voice of the female villain. No Evil is a campaign for Net 10. The concept is that all cell phone companies are evil and I think we can pretty much all agree with that (Rogers, you are evil and you know it). Agency is Droga5. So good.

Cheil Worldwide Canada has taken their Express Yourself campaign for Samsung underground and has completely covered every possible surface in Toronto’s Union Station. See pictures here. Full credits and campaign background are here. Earlier this month they released two broadcast spots (TV and cinema) – Express Yourself and Toronto FC and a full print campaign.

FWA (Favorite Website Awards) has been one of my favorite sites for a while now. They continually showcase the very best online creative. Now, they are branching out and have just launched FWA Theater where they are showcasing the best videos including ads, short films, viral, trailers and music videos. There is even a place for you to save videos to your own personal library. Congratulations to Rob Ford & the team at FWA on launching such a great resource.

I’ve been to Montréal many times and love it. Sid Lee has captured the essence of the city in this amazing new website which uses AJAX technology to let you fluidly go from flying above to zooming in on whatever catches your eye. Web production: Cactus; pro co: Fake. Scooped from Stimulant.

First off, I think it’s an orangutan, no? But the title of this post is the title for the spot as it appears on YouTube & AdCritic, so who am I to mess with it. This is another web film by Cutwater for Levi’s. I prefer it to the jean jumping (see “Creative Recycling” post from May 13). What a great actor this little guy is. I did however recently see a documentary on how monkeys and chimps are treated within the entertainment industry and I have to say it left a bad taste i my mouth. I still love this spot and hope this little guy is and will continue to be well cared for.

A friend set me this link this morning with the line, “this is so cool I’ve never seen anything like this before”. Well, that peeked my interest and I was not disappointed. This is Muto, an ambiguous animation painted on public walls, made in Buenos Aires and Baden. Animation and editing by Blu and produced by Mercurio Film. “Muto” was also included in Creativity’s Top 5 last week.

Last, but not least, last night at the Bessies the Bob Mann award was given to Gary Thomas, the Managing Director and Creative Director at Crush. The Bob Mann recognizes members of the commercial post-production industry who have demonstrated a longstanding and contributing dedication to their craft. This video was played last night in Gary’s honor, much to his surprise as him team sneakily created it while he was away in China. Congratulations Gary.

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Founded by Shannon Stephaniuk in 2006, glossy is publicity and marketing specializing in advertising and creativity. On behalf of their international roster of clients, glossy has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, Diesel, Evian, MINI, Sapporo, Stella Artois and Vespa as well as influential pop-culture icons Radiohead, R.E.M., OK-Go and Douglas Coupland.