Introducing WILDFOX

Wildfox is the playful, whimsical brand from childhood friends who wanted to create clothes inspired by love and having fun. Their vintage themed pieces take fashion direction from simpler times; fairies, dreams, sleepovers and beautiful books. Expect exquisite quality and super soft fabrics.

“I think the Wildfox part of a girl is the part that throws caution to the wind and heads out into the world feeling beautiful, no matter how she looks, and that’s what makes her so sexy.”

"We started the company based on a real love for vintage everything, but especially the 70’s, that’s like the boom of the T-shirt. We wanted a name that reflected that Fox and Foxy were a real popular slang of the time and we knew that Wildfox would conjure that, it’s also short and sweet and represents our wild inner selves, untamable foxes."

– Kimberley Gordon

Roo's Beach is thrilled to be the only retailer in Cornwall to offer WildFox Couture. See our range here.