Such is the thinking, as voiced by EMI Music/Capitol Records EVP/marketing and promotion Greg Thompson, behind the label's decision to release a sixth pop radio single from Katy Perry's album, "Teenage Dream."

The set's "The One That Got Away" goes for airplay next month.

The label stressed that it is not specifically releasing "One" with the hopes of rewriting Hot 100 history. Rather, the decision factors in Perry's fondness for the song, its ear-catching hook and her obvious track record of success at pop radio.

"If it goes to No. 1, that would be great," said Thompson. "If not, we still have a Katy song on the radio in fourth quarter," potentially fueling further sales for "Dream" in the busiest of shopping seasons.

Even if "One" is not a Hot 100 No. 1, Perry still offers her fans the gift of a Yuletide-timed release. If it does reach the apex, Perry herself opens the gift of unprecedented Hot 100 history.

Adding to the song's chart-topping potential: a "touch-up," i.e., a Dr. Luke-produced radio edit of the album version, according to Thompson, and a video. The label is currently "reading treatments" for the proposed clip. (Perry penned the song with Dr. Luke (Lukasz Gottwald) and Max Martin).

Perry's "California Dreams Tour," which kicked off in February, continues with U.S., South American and European dates through Dec. 1. Of the 40 concerts reported to Billboard Boxscore, the tour has grossed $22 million and played to 408,000 fans.

I really, really love the song (and was quite disappointed that I didn't see it performed live on her tour), and I think it's great that she's releasing it - firstly it shows off a different side to the album of the previous tracks and secondly it will shift albums Hopefully 'Teenage Dream' passes 1m in the UK soon. I'm really looking forward to the video too; I expect something like the 'Teenage Dream' video, but surely the budget will be rather big to do something unique, seeing as how much money the record and its singles will've earned thus far.

I doubt this will be #1, but there is clearly a great deal of radio support and general love for her so I can see it being a bit hit all the same, I would imagine it'll easyily go top 5. If they time things right with a big performance and throw out another alternate version like they did with Last Friday Night it probably would stand a chance at #1.

I think an X Factor performance could save this song. Remember what happened after 'Firework' was performed on X Factor? If she releases the video and goes on X Factor the same week, it could have a good chance of top 5, even top 3!

6 singles from an album is almost unheard of, but i guess they have nothing to lose, even if the isngle doesnt do well im sure it will push a few album sales her way, with the era been so successful though i still think at worst the one that got away will still go top 40.

YES!! My favourite song left on the album that isn't a single, perfect choice. Hope it can be a success for her but I think Top 20 is the best she can expect in the UK and maybe Top 10 in the US ... which still isn't a bad thing by any means.

GAHHHHH! Amazing choice! I really, really hope this "shocks" and manages to become a massive top 3 for her in the US. Top 10 would be appreciated for the UK. Ahhh. Please get an XF slot and perform this!

Depends how successful and how much of an impact US XF will be. I can see her getting a slot on that, easily. Especially after all she's done for the UK version last year. Simon loves her and will want to help her.