Thanks to CVS, Aetna and Apple, virtual medicine is getting the marketing boost it needs

Telemedicine, or virtual medical consults by phone or video, has been the "next big thing" in health care for more than a decade. But year after year, countless studies have found that telemedicine companies are held back by a lack of awareness among consumers.

Now, thanks to a marketing boost from behemoths like Apple, Aetna and CVS, telemedicine might finally take off