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Facebook is banning personality quizzes over fears for users’ privacy a year after the Cambridge Analytica scandal, which revealed that a personality test was used to harvest users' data.

It will prohibit similar tests and apps that “provide minimal utility” on the platform and will no longer permit apps to collect data that is not relevant to the running of their service.

Last year it emerged that a personality quiz app called This is Your Digital Life was used to harvest data on users and their friends, often without their knowledge. The data, which included names and personal interests, was then sold to Cambridge Analytica, which used it for political purposes.