Client’s path to purchase can be quite knotty at times. This is especially true in the omnichannel market environment, with off- and online channels intersecting on regular basis. The buyer’s interest is always centered around learning as much as possible about

As the blogosphere universe keeps expanding every day, verified bloggers, influencers and other content publishers are the go-to group for brands seeking to amplify their online presence. With their well-established and highly focused follower groups, who closely emulate their idols’

Sales funnel is a sales process that is divided into several stages. The aim of every stage is to influence the behavior of the potential customer in a way that they reach the bottom end of the funnel, that is

We listen to your needs and respond to them. Create pricing frames that will strengthen your brand credibility. You probably realize how important the role of the brand is in today’s word. Attempting to stand out is becoming increasingly difficult.

It still rarely happens that producers, brands or official distributors set up their own online stores. A much more common practice is selling own goods via external dealers, e.g. chain stores or retailers. At the same time, core companies can

The customer journey map changes with the development of technology. For many of the clients their first touchpoints is the brand’s webpage, blogs, or affiliate websites. How to encourage customers who are already set on making a purchase to select

Price is one of the major factors customers consider when they want to buy a product. It is tempting to use price as an incentive, especially for emerging businesses, but it can quickly turn into a huge mistake. If you

Developing a pricing strategy can be a complex task. You need to determine the prices that make you retain customers and attract new ones, as well as ensure your company’s profitability. How can you squeeze profits from your business? The

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