LIAM PAYANE X HUGO

The
British musician will front a series of campaigns, beginning with the Spring/Summer
2020 collection

London, June 11th,
2019.
Liam Payne is to become the official face of HUGO Eyewear, adding a new element
to the singer-songwriter’s headline-grabbing new role as global brand
ambassador for HUGO.

The progressive
fashion brand creates designs that stand outside the status quo, and this
extends to a trend-driven eyewear collection featuring unexpected shapes,
colors and materials that push contemporary style to the next level. Popular
culture, particularly music, is an integral part of the HUGO DNA, making the partnership
with Liam Payne particularly fitting.

The British musician
is known for his confident sense of style, and often turns to eyewear to
provide the finishing touch to a look. “Glasses and sunglasses can transform an
outfit and take it from something that looks good to something that has a
really individual twist”, Payne says, adding: “Representing HUGO Eyewear is a
perfect fit for me. The brand completely understands what it means to care
about style, and also to want something a little different from the rest.”
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