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FX's "Sons of Anarchy" attracted 4.29 million viewers to the premiere of its second season Tuesday, including 3.03 million in the 18-to-49 demographic group. The performance in that important demo was a 95% increase over the series debut last year, marking the best second-season premiere increase in the network's history.

Harley-Davidson waited until after the fourth season of FX hit series "Sons Of Anarchy" before licensing a line of 100 limited-edition motorcycles. The next year, Harley revenue grew by 6%, and it's now the top seller among the 18-to-34 demographic. For the final season of "Sons of Anarchy," Harley is holding a sweepstakes, with the winner getting a 2015 cruiser bike.

The latest entrant into the "aftershow" scene is FX's "Sons of Anarchy," which will launch a live, online "Anarchy Afterword" with cast interviews and celebrity guests. The live show will allow fans to submit questions via phone, Twitter or Facebook, and is produced by Mob Scene Creative + Prods. The season will have three aftershows -- after its premiere, fifth episode and finale.

A new microsite is the cornerstone of a teaming between FX Networks and motorcyclist outfitter Cycle Gear to drive viewers to the fourth season premiere of the "Sons of Anarchy" series and increase the e-mail lists of each company. The "Get into Anarchy" microsite lets consumers enter a contest to win a $2,500 gift certificate at Cycle Gear in exchange for providing their personal contact information.

A new microsite is the cornerstone of a teaming between FX Networks and motorcyclist outfitter Cycle Gear to drive viewers to the fourth season premiere of the "Sons of Anarchy" series and increase the e-mail lists of each company. The "Get into Anarchy" microsite lets consumers enter a contest to win a $2,500 gift certificate at Cycle Gear in exchange for providing their personal contact information.