Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.

Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.

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Been feeling like your options are too limited on Facebook in scenarios where you not only like something, but also want it? If so, you're about to get what you've always, well, wanted: a 'want' button (or a 'collect' button, depending on... something). Allow us to try and explain.

The social network is currently testing this new feature, which appears to be another way to dip its toe into the e-commerce waters, with a select group of retailers including Victoria's Secret, Michael Kors, Neiman Marcus, and Fab.com. It also seems to be an attempt to capitalize on Pinterest's success in getting users to engage with brands.

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You'll be able to compile the things you "want" into a wishlist through a new "Collections" feature. It sounds more complicated than it is. Especially since it appears to be different for everyone right now, which doesn't make a whole lot of sense. For example, Michael Kors now has a collection called Rock Star that's sort of like a regular photo gallery but more e-commerce-y. For me, each photo in Rock Star is a product with a "want" button hovering over the photo and a link to buy in the caption. For Leah, it's the same thing, except it says "collect" instead of "want."

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Here's our step-by-step process towards figuring this out:

Dhani: did you ever end up seeing the want button on mk?
Leah: haha
no
Dhani: so weird- i wonder if just some people have it?
i feel like i wouldn't be one of the people who has it if that were true tho
Leah: maybe you are a niche fb user
but i still don't see where to see it
on the kors page
Dhani: it's not like on the kors page, just on individual pics in the rock star collection
Leah: ok i see the rockstar collection now
i don't see want
i see collections
Dhani: yeah but like click on the collection and then there's a pic of a black handbag or something
and literally on the pic of the handbag
it should say want
Leah: haha
Leah: i only see collect
and then it asks me why i want to add it to my wishlist
Dhani: oh i don't even see collect
so confused

Presumably, they're testing out different words to see which one people 'like' more. So what I've maybe sort of figured out is that when you 'want/collect/other possible words' something (don't worry--you can unwant/uncollect if you make a mistake or change your mind), it shows up in your feed and your friends' newsfeeds, similar to when you like something. It also asks you why you want it/want to collect it, so you can add a little comment, like, "Because it's my birthday!" Or something.

Facebook describes it as making a wishlist--albeit one with a pretty limited number of brands to choose from at this point. We wouldn't be surprised to see that list growing before the holidays, though.

According to Mashable, Facebook does not get a commission on items bought through Collections, nor do the users who share or 'want/collect' them, but that would be pretty interesting if they did--wouldn't it, fashion bloggers?

With so many new social apps and online platforms and e-commerce sites popping up every day, veteran platforms like Facebook can start to look stale and irrelevant by comparison.
Turns out Facebook is actually still a force to be reckoned with, especially when it comes to what it can do for brands.

Many of us rely (at least partially) on our fashionable friends' opinions of potential purchases when we're shopping. But what if you find yourself on a solo spree? Sure, there are tons of fashion apps that let you share sartorial snaps for your biddies to rate, but many stores don't allow photography. For all of you rule-abiding, approval-seeking customers, one store may have a solution you'll 'Like.'