MV Agusta to kick-start its Indian operations on 9th May

Snapshot: The sales and service network for the ultra-exotic Italian superbike manufacturer will be called as Motoroyale.

The exotic Italian motorcycle maker, MV Agusta, is about to launch its business in India on 9th May. According to a report published on auto.ndtv.com, the official launch is scheduled to take place in the Pune city. The company went into partnership with its bygone business companion in India, Kinetic Group, a year back. The sales and service network setup for MV Agusta in India is called Motoroyale. MV Agusta’s motorcycles will be brought in via Motoroyale network following Completely Built (CBU), Completely Knocked Down (CKD) and Semi Knocked Down (SKD) route. It will be handling MV’s sales support, marketing and service network across the country. Pune, Mumbai, Surat and Bangalore will be the first Indian cities to get MV Agusta dealership.

"The company is facing a liquidity crunch and investments are required in R&D, since these are high-end motorcycles and constant R&D and new product development for the future is always in the interest of a well-known motorcycle brand like MV Agusta. Fact of the matter is, the company still grew at 30 per cent, and we are extremely excited about the brand's prospects," Ajinkya Firodia, Managing Director, MV Agusta India, told carandbike.com.

Entire line-up of MV Agusta in India comprises of F3 800, Brutale 1090, F4 and F4 RR. Other than this, Brutale 800 is said to be going through homologation process and will make it to the Indian market soon.