DigitalEd: How to Create and Monetize an Entrepreneurial Journalism Venture

PBS MediaShift is launching a new series of online training courses called DigitalEd, in partnership with BigMarker. These one-hour live courses will help teach practical digital skills with experienced instructors.

Instructor: Kathryn McManus, VP at SocialWhirled and faculty associate at the Walter Cronkite School of Journalism and Mass Communication

Constructing an entrepreneurial framework

ADVERTISEMENT

During this one-hour training, you will learn how to craft an entrepreneurial framework for your own journalism venture and find ways to potentially earn money from it. The course will help you to identify needs and opportunities in your area, develop scalable solutions to those problems and implement them.

You’ll learn how to identify the kinds of challenges within journalism that could lead to an entrepreneurial solution and how to frame your approach, as well as critical next steps in forming your business and finding funding.

This training is presented in partnership with the Donald W. Reynolds National Center for Business Journalism.

What you’ll learn from this training:

How to identify a challenge within journalism that could lead to an entrepreneurial solution

An entrepreneurial framework to tackle the challenge

The importance of leadership positioning

How to form a board of advisors

What is needed to seek funding

Handouts:

An entrepreneurial framework

Who should take this training:

This course is geared towards journalists who are interested in learning about or becoming entrepreneurs

Journalists, freelance Journalists and students of journalism will benefit

Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Registration for BigMarker is required.

About the Instructor:

Kathryn McManus joined SocialWhirled as the vice president of communications and strategy in 2014. She also is a faculty associate at the Walter Cronkite School of Journalism and Mass Communication, teaching its flagship entrepreneurship program. McManus served as an international assignment editor, and an internal consultant for streamlining operations at CNN before launching CNN Japan. She also developed and sold NewsCertified Exchange, which created a communications solution that connected interview-ready thought leaders with journalists from over 250 of the world’s top media outlets.

About DigitalEd

DigitalEd is a series of live online media trainings offered by MediaShift in partnership with top journalism and communication schools. We offer real-world training for the digital age. Check them out!

ADVERTISEMENT

ADVERTISEMENT

Who We Are

MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.