Members of the SolarWorld team are paying tribute to Larry Hagman, a vocal advocate for solar energy in America and around the globe. Contrary to his popular image as ruthless oil baron J.R. Ewing on TVs Dallas, Hagman owned one of the biggest private solar energy systems in the United States. He also participated in several philanthropic solar projects, including the electrification of hospitals in earthquake-ravaged Haiti. For SolarWorld, Hagman acted in numerous television advertisements in the U.S. and Europe.

I have nothing more to do with oil. I am producing my own energy solar energy, Hagman proclaimed in one of the 10 television spots he made for SolarWorld in recent years. With the slogan Shine, Baby, Shine! Hagman played off the oil industrys rally call, Drill, baby, drill, to promote solar technology.
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