Different in Every Episode

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This doesn't even begin to cover the weird things that you will frequently see on the Middleton High sign.

If a Couch Gag is where something different shows up every time in the opening sequence, this is where something from the episode itself is always different. Not just the obvious story telling devices like characters, plot, and settings, (though it can play into them,) but rather more mundane things that are different just because they can be.

In Sayonara, Zetsubou-Sensei, the writing on the blackboard in the classroom, and a lot of writing seen elsewhere, will change in every shot, mid-conversation.

Comic Books

Weird Pete's Games Pit in Knights of the Dinner Table has different signs (and occasionally graffiti) at each appearance. Some of the messages relate to the current plotline; others are stand-alone jokes.

Literature

Ms. Frizzle from The Magic School Bus will change her dress in every book to reflect the subject being covered.

Someone or something with the name "Shuttleworth" appears in nearly every Aunt Dimity book. Occasionally, it will be attached to a minor character with actual lines, such as Rev. and Mrs. Shutttleworth of Penford Harbour in Aunt Dimity and the Duke. It was also the name of an inn in Salisbury that Lori had once visited, and which she used as part of her cover story for Simon's visit to the hospital in Aunt Dimity Takes a Holiday. Most often, it is someone no longer on the scene due to death, or someone never seen yet referenced because they perform some plot function. Two of the references are from Finch (and possibly the same person), a Miss Shuttleworth once ran the village tea room, and Dimity names a Patricia Shuttleworth whose dog's unlikely victory in the local dog show caused a "kerfluffle". The same Shuttleworth (an art teacher in the nearby market town of Upper Deeping) is mentioned in Aunt Dimity and the Family Tree and 'Aunt Dimity and the Village Witch''. The name also appears on the tombstones of a family that died in an epidemic in Bluebird, Colorado; as one of Bill's clients whose demands keep him in London; as the pseudonym Sir Percy Pelham used to scout out Erinskil before his purchase of his island castle; and Mr. Barlow's Whitby informant on Prunella Hooper and Peggy Kitchen's secret son.

Live Action Television

Black Books had a blackboard in the book shop that always had different rules for the shop. Most of which were basically different ways of saying "Don't Do Anything".

Friends: The Magna Doodle in Chandler and Joey's apartment has a different picture each time.

Once an episode, Inspector Frank Drebin would visit Johnny the Shoeshine Guy for "the word on the street". After getting oddly detailed information from Johnny, Frank would leave and someone else would come, asking for (and receiving) advice specific to their line of work. This second person was different every episode—a heart surgeon, a theologian, Dick Clark, etc.

Any time Frank Drebin parked his car, he would hit another car or some garbage cans. With every episode, the number of garbage cans he hit at once would increase.

The first episode parodied the practice of playing the end credits over a freeze frame, by leaving the cameras rolling while the actors just stand really still. Every subsequent episode introduces a different variation on this gag: the actors all freeze while a chimpanzee trashes up the office in the background; an arrested criminal notices that everyone else is frozen and tries to escape; the actors continue pouring a cup of coffee during the credits until the coffee mug overflows, etc.

Cover Up: After Carey mentioned that the base "incorrect" price that had been shown at the start of the game didn't really have anything to do with gameplay, he began having the spaces used for running gags or something nonsensical. The first of these were pictures of Carey in different poses used for the portrait space on the $25,000 bill prop (used in Punch-A-Bunch); these have changed every time.

Punch-A-Bunch: After about 2009, Carey's portrait on the $25,000 dollar bill prop had him making funny faces and all sorts of other expressions, replacing the formal shot that had been seen previously.

One episode of The West Wing has CJ given a goldfish as a pet. It doesn't appear in every subsequent episode, but if Gail's bowl does make it into a shot it will include an ornament referencing that episode's plot.

In the same vein, there's the ornament in Dorothy's goldfish bowl in Elmo's World.

Fawlty Towers: most episodes started with a shot of the hotel sign on which letters would be skewed, missing, or humorously rearranged. Each week was different.

The Spoony Experiment: Spoony does most of his reviews just sitting in a green chair while you can see posters hanging on the walls in the room corner directly behind him. In pretty much every review he does, he changes those posters to reflect something relevant to the review itself, usually a movie poster or wallscroll of the movie or game he's reviewing. If it's anything Highlander related, it'll usually be a poster of that movie. Anything Japanese game related, expect to see wallscrolls of the game or of Cowboy Bebop: The Movie.

As seen by the trope image, the sign outside Middleton High on Kim Possible.

The sign outside Charles Darwin Middle School in My Gym Partner's a Monkey. Lampshaded when it says "This sign changes a lot."

The sign outside Peach Creek Jr. High in Ed, Edd 'n' Eddy. The first time the school was shown (the Valentine's Day Episode) it referred to the school as Peach Creek High. That was probably an animation error, though.

There's also the museum that offers a sample of different exotic food in most episodes, as well as Tino's Mom's bizarre (yet apparently healthy) cooking.

The chief of The Secret Show changes his name every episode for security reasons.

Kimiko from Xiaolin Showdown has an Unlimited Wardrobe where she's always wearing a different outfit (and often hairstyle) in each episode simply because she can. Everyone else in the show is subject to a Limited Wardrobe, with a few special occasions as the plot of the episode demands.

On Bob's Burgers, the Burger of the Day that is posted on the wall changes every episode. It will also change during episodes that take place over multiple days.

Even the title sequence is different every episode, with the neighboring building accompanying a different business and the pest control van sporting a different livery.

In Phineas and Ferb, Perry has a different entrance to his lair in nearly every episode. However, some episodes don't show the entrance, and the entrance from the first episode was re-used twice (the first reappearence Perry couldn't get in due to having a cone on his head, and the second time was in the series finale).

In Squidbillies, Early Cuyler's hat says something different in every episode.

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