Italy's role as the champion of diversity is undisputed and their growing reputation with wine is due not only to the fact it produces and exports more than any other country but that it offers the greatest variety of types, ranging through nearly every colour, flavour and style imaginable.

Italian wine producers have rapidly moved to the fore front of oenology, improving techniques to create wines of undeniable class in every region, north and south. Their wines derive from not only native
vines but also from a growing range of international varieties.

Experts have increasingly proclaimed Italy's premier wines among the worlds finest with many of the noblest originating in the 240 zones
officially classified as DOC or DOCG. However, there is also a wide array of individualistic wines at the lower end of the price scale that consumers are encouraged to experiment with.