David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

SkillSoft’s Books24x7 Launches ITIL Collection

Books24x7, a subsidiary of SkillSoft PLC and a developer of online book collections for IT, business, engineering, financial, and government professionals, has announced the availability of ITIL Powered by Books24x7, a new online collection that provides subscribers with access to the current IT Infrastructure Library (ITIL), ITIL Version 3. ITIL is a framework designed to enable businesses to deliver IT services and manage IT operations. Published in May 2007, ITIL Version 3 is a service lifecycle-based methodology incorporating ITIL Versions 1 and 2. ITIL Version 3 is comprised of five core volumes covering Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement, as well as a bonus volume entitled The Official Introduction to the ITIL Service Lifecycle, when it becomes available.

Books24x7 offers online access to the complete ITIL Version 3 collection through a partnership with The Stationery Office (TSO) and the U.K. Office of Government Commerce (OGC). As with other collections, the text of the ITIL collection is fully searchable through Books24x7’s multi-tier search engine, designed to allow users to pinpoint the information they need. In addition, users can add titles from the collection to their personal bookshelves for access while also having the ability to create bookmarks and notes for future reference. The Books24x7 ITIL collection complements Books24x7’s flagship product--ITPro--which serves programmers, network administrators, database developers and other technical professionals. All newly published ITIL books will automatically be added to the ITIL collection as they are published.