May 21, 2009

Let's face it. As nice as it is to make great looking spots and promos, without good idea those are mostly waste of time. Some time ago I thought I should read some books about advertising. My friend suggested me Pete Barry's - The Advertising Concept Book and I must say it's really good and can warmly recommend it to anyone interested about creating great concepts in advertising.

BTW it's only 20 euros in Amazon so it's practically free for such amount of great information.

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Welcome!

My name is Tapio Haaja and I'm doing MA in New Media in Helsinki Media Lab. At the moment I'm also in MediaBizLab minor studies program. Before studying I worked seven years as an promotion producer at Finnish TV channel called Sub. I'm really interested in future of video production, new/social media, human approach to technology etc... Originally this blog was for my audiovisual experiments but nowadays it's more like study diary.