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RAI-Festival Shopping Index

26 September 2017

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Festivals are at the heart of people's lives in India. The festive season which starts from October till the end of December is the time when entire country is tinged in colors of celebrations, enthusiasm and devotion. It all starts with the nine day festival 'Navaratri' followed by one of the most awaited festival Diwali and ends with Christmas. The festive mood engulfs one and all, irrespective of their religion and beliefs. For shopaholics, there is no better time than this to explore the various Indian markets as majority of shops provide exciting promotional offers and discounts on most of the products. To measure the sentiments of consumers this festive season, RAI commissioned LitmusWorld to conduct a Festive Shopping Index. The conversation was initiated with more than 50,000 Indian shoppers. With 86% respondents looking forward to shop this festive season, the report provides some interesting insights.

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all stakeholders for creating the right environment for the growth of modern retail industry in India. Read More.