iconography

What’s Art Retro? I don’t know, I just made that up. But it seems to apply. I’ll explain. The challenge with Reinhardt,the latest client for Monthly Brand who is looking to reinvigorate their vintage radio company, is to harken to the classic and comfortable feel of listening to the radio all while providing the consumer […]

The instinct to go uncial for this project deserves a slap on the wrist. Sure, satyrs are thought of as mystical, ancient creatures of the mist, but is it appropriate to use an uncial on a product so chic? Don’t uncials only get used for dirty Irish pubs and fantasy movies? Should the name itself […]

More and more sketches. I was convinced that hand drawing was going to yield the most in this project when I drew closer and more confident that the underlying skeleton for the logo would be a hexagon. Of course I was open to and experimented with ideas outside that box, but I kept coming back […]

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way: