Precisely. Buy the best car, not the "best" label. Bias for or against a manufacturer is pointless.

A roundel has zero value by itself. Only the car underneath the badge counts. If Cadillac makes the better car, buy it.

A smart person would buy based on history. Like how most smart decisions are made based on decisions in the past. Now how many Cadillacs have been equal to or better than BMW's in history. Once you find the facts then make your decision. Don't blindly buy a car because its performance is good. Performance is only a single quality of a machine that contains countless more. Remember the days when the peoples car WV GTI spanked BMWs, Merc's and Audi's at less than half the cost. Nobody thought the GTI was cheap. It was and still is considered a VALUABLE car.