Engagement Model are governing mechanism that brings all key-stakeholders, i.e., Business Unit, Supplier, corporate and end users together. This mechanism helps ensuring that projects, products and services will achieve both local and company-wide objectives.

The Engagement Models should:

Aligns the interests and efforts of IT and non-IT stakeholder groups Coordinates the interests […]

I have been researching for some time, putting the clues together, about the Facebook 15th January’s upcoming event. The blogging community knows for a fact that Facebook is cooking a big surprise after last few setback including the IPO, to hit the market.

What do you think FB may be revealing now? A new feature, brand new service, […]

It has been quite a while since I actually have contributed to by blog. Life has been slightly great since Feb. 12. I get to learn lot of new things, had plenty of new experiences and met someone special.

The evolving internet marketing industry and the use of social media to change the economy from Scale to Scope. Differences between traditional or outbound marketing vs inbound or modern marketing are widening and the new era of Inbound marketing has already started.

Some astonishing things are taking place lately and folks around me are really not aware about this. If they are aware about this, not sure are they trying to explore the power go HTML 5, WEB GL and the lovely world of experiments of Google CHROME. This could do so much in […]

I came across this video on 1st February. This video is about the spreading awareness in the women against breast cancer. A unique way to market a new smart phone app which is reinforced by the positive human psychology to increase awareness in women to look for the breast cancer.

The idea of marketing and perception of marketers has been changed in last few years. Thanks to Google, Facebook, Youtube, Twitter, blogs etc the customers who had limited sources of information, now can find up to date and on demand information whenever they want and where ever they want. I believe that the idea of Economies of […]

From last few weeks the web is being bombarded by the information about the gigantic IPO from Facebook Inc. The markets are getting hot and looks like the initial public offering will hit us somewhere next week. My research showed that dear old Morgan Stanley will be the […]