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About TVB

Industry NewsArticles and announcements about the broadcast industry.

That TV broadcasting still prospers today, despite decades of unrelenting competition from cable and the internet, reflects the enduring value of the network-affiliate business partnership and the unique mix of national and local programming it enables.

Some companies have stopped paying for Facebook and Instagram ads, citing concerns related to Facebook's privacy policies. Others said they've become fed up with the unpredictability in how Facebook applies its ad policies.

Terrier Media, a newly created company controlled by an Apollo Global management private equity fund, will pay $3.1 billion to acquire Cox Enterprises’ TV and radio stations, but that number will be reduced by an unspecified amount of equity that Cox will retain in Terrier.

Research shows that marketers in the automotive industry -- which consists of dealers, local dealer associations, and manufacturers -- remain one of the highest-spending categories in TV advertising, but the amount this industry segment spends on digital advertising continues to grow steadily.