M.A.C. Pigment in Violet

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HOW IT LOOKS/FEELS:The microfine powder feels silky and provides intense color payoff; the shade is an electric purple with a metallic shimmer.

WHY WE LIKE IT:Marketed as versatile, this punchy powder has only two functions in real, non-circus life: eye shadow or liner. The formula clings so well, it almost feels like a cream, but if you're using it as liner, apply it with a damp brush for maximum precision. Since it's a loose powder, it can make quite a mess—allow for some clean-up time.