The company aims to recover the value share it has lost within laundry detergents, as it faces increasing competition from multinational brands. Ditra Sitra (Dubai) aims to continue targeting lower income consumers through widening its retail distribution and offering in-store promotions and discounts. The company will also focus on manufacturing for private label through securing deals with the leading chains of hypermarkets and cooperatives.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Why buy this report?* Get a detailed picture of the Home Care market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

Privately owned SC Johnson & Son Inc is the world’s fourth largest home care manufacturer. This profile analyses the company's efforts to meet the challenges presented by maturity and economic uncertainty is developed markets and evolving demand tren...

$ 572.00

Universal or inclusive design aims to provide products which serve as large a proportion of the population as possible. The poor, disabled people and the elderly together form a massive global constituency, and they should not be discriminated agains...

$ 1,325.00

Home care products include those for cleaning and conserving clothes,
furniture, floor, kitchen, bathroom as well as those for improving household
environment like the air fresher.
Home care products can be classified into cleaners of hard su...

$ 1,800.00

Although Colgate-Palmolive ranks sixth globally in home care, the company does not place its home care operations at the centre of its strategic development. This profile analyses the effectiveness of its efforts to remain competitive against more co...

$ 572.00

2016 Global Home Care Appliance Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Home Care Appliance industry, focusing on the main regions (North America, Europe and Asia) and the ...

$ 2,850.00

Henkel is the fifth largest home care manufacturer in the world and the second largest in Western Europe. This profile analyses Henkels strategic efforts to strengthen its position in key categories in mature developed markets, examines its strong pr...

$ 572.00

The Home Care Q2 update sees further downward revision against the Passport Baseline. This report concentrates on developments in Latin America, once the focus of much expectation in terms of new value growth but now a region in clear economic and po...

$ 1,325.00

Single User

$ 150.00

If the above report does not have the information
suitable for your business, we can provide custom research that
can be lucrative for your business or enhance your profession.