What began last fall as a plan to add a piano bar night to its typical dinner-and-a-show offering on Friday has evolved.

While the owners say they haven't exactly struck gold, they are definitely attracting some new audiences.

The piano bar night didn't work out, but of all of the new things Jester's has added on Friday, the bawdy drag queen bingo show -- featuring Todd Simmonds in the guise of his alter ego, Mona Lott -- is successfully hosting actual bingo games while delivering a spicy blend of R-rated cracks.

"What we're finding is drag queen bingo is selling great -- we had 70 people in here last week," said co-owner Danny Bohnen. "The standup has been pretty slow."

Jester's hosts drag queen bingo the first Friday of every month; the second and fourth Fridays it brings in a stand-up comedian; and the third Friday features an interactive performance starring the Front De-Ranged Improv Comedy Troupe.

"One of their leaders moved here from the Carolinas and he had a very successful improv troupe there," Bohnen said.

He's befuddled as to why more people aren't coming out for the stand-up comedy, though. The reaction from people who do come is always positive, he said.

A successful comic in Denver handles the bookings for Jesters, he said.

"Even though I put it out there a lot, it's tough to get the word out there that we're doing legitimate stand-up," he said.

Scott and Mary Lou Moore own the theater with Bohnen and his twin brother, Scotty.

Moore said the whole reason they wanted to shake things up on Friday nights in the first place is that it wasn't Jester's strongest night for dinner theater. And even though the changes haven't been a huge success yet, he feels good about bringing some new entertainment into Longmont.

"Right now we would say Fridays are kind of a wash (from where they used to be)," Moore said. "But I just like doing something new."

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