Startup secondary ticket outfit TiqIQ has struck deals with the N.Y. Post and Washington Post to embed ticket purchasing and ticket-related content within the newspapers' online sites. TiqIQ is seeking to blend traditional e-commerce with an editorial component in which blog postings are developed from TiqIQ's ticketing intelligence. The pacts represent a further advance for the company, which last year aligned with SB Nation and several individual blogs devoted to the Yankees, Phillies and other professional teams. "This is completely consistent with our mission to empower local publishers. It's a big step forward for us," said TiqIQ CEO Jesse Lawrence. The company, through various partnerships such as one with the SportsNet N.Y.-owned theknicksblog.com, is also expanding its platform to Facebook and Twitter.