Join the world of PEUTEREY and get inspired by the latest arrivals. Subscribe now to enjoy free shipping on your first purchase!

* Required Fileds

First Name

Last Name

Email

Country

Date of Birth

Which collection/s are you interested in?

woman man kid

I read the Privacy Policy EU 2016/679, and I authorize PEUTEREY to use my personal data for business purposes including marketing communication (by electronic data transmission like for ex. business newsletters, e-mails, and regular mail).

This website requires cookies to provide all of its features. By using our website, you agree to our use of cookies - Learn moreHide this message

JavaScript seems to be disabled in your browser.For the best experience on our site, be sure to turn on Javascript in your browser.

Icon - LUISAVIAROMA

ICON PROJECT

PEUTEREY LAUNCHES ICON PROJECT AT LUISAVIAROMA

#PEUTEREYICON

The #realitytelling ethos which fuels the whole of the Peuterey actions is an ongoing process aimed at radically illuminate the relation between the brand and its customers, making it engaging and gratifying. Clarity and immediacy are the emotional tools. Truth and honesty the defining characters.

ICON PROJECT

A new chapter of this work in progress unveiled in January in Florence on the occasion of Pitti Uomo 91, when Peuterey, in collaboration with the iconic store Luisa Via Roma launches the ICON PROJECT, both a limited edition of products and a one-off event.

During one of the most vital moments for the city - a veritable gathering of fashion's who's who, from retailers to press to designers - Peuterey acted as the main sponsor to the FIRENZE4EVER happening, which this year is dedicated to the theme of air. Air means lightness, which is a Peuterey pillar. An exclusive air-themed window display showcased items in Luisa Via Roma's trademark art-meets-fashion manner, while a cocktail event held on the night of January 11th. In parallel, a special corner dedicated to customers has been opened inside Luisa Via Roma, with the Icons immediately available for purchase.

The Icon Project epitomises Peuterey's quest for honesty and authenticity at every level: design, communication, commerce. At the core of it is the product, in fact three iconic models both for men's and women's: a parka, a bomber and a trench- which sum up the purposefulness, flexibility and easiness, married with attention to detail, which are integral to the brand. These exclusive icons in one-off exclusive colors will be on sale at LuisaViaRoma with a dedicated tag. Once the stock is over, back order will start.

Subscribe to our Newsletter

Join the world of PEUTEREY and get inspired by the latest arrivals. Subscribe now to enjoy free shipping on your first purchase!