New Marketing Materials and Brand Refresh

I had been meaning to do a visual identity refresher for a while now. It wasn’t until a few weeks ago when I was listening to a podcast about procrastination while procrastinating that I realized I was procrastinating about this. I’ll walk you through the changes one by one.
Let’s start with the big one. New portfolio and website! If you look at your old work and start cringing… it’s a good sign right? It's now refreshed with more people, colour, lighting styles, and it shows some of my favourite portrait, headshot and lifestyle photos. Check it out here.

Then my wedding portfolio is back online. Because of my frequent travels during my Master's between Panama and Montreal, I had to put wedding photography on hiatus. But I'm back and ready to go now.

I hope to keep these portfolios evolving organically. Things aren’t 100% final yet, but I’m happy with how they currently look. As for my website, no huge changes, but it's cleaner, clutter-free, and mobile-friendly. What’s next?

New business cards! Mooooo. Holy cow, if you ever need business cards, moo.com is amazing. The packaging the cards come in is well thought out, the delivery is way faster than what they actually advertise, and I’m really happy with the quality. If you look closely below you can even see the texture on the cards. I opted for a business card with all the information on one side, and a clean design on the other.

After drawing a million bulbs I finally settled for this look. Why a lightbulb? I feel like all photographers at this point are using cameras or lens aperture blades as logos. I went back to the basics. Photography literally means writing with light, and the lightbulb to me is the simplest symbol that represents light.

And after that, new logo! I wanted something graphic - a bold, simple, and modern icon that could scale well up or down, and that wouldn’t be tied down to a specific colour. You should see my notebook. I must have drawn the letter A in hundreds of different styles. I finally found a lettermark incorporating the letters A & T in a way I found pleasing.

Since I didn't go to photography school I’ve always felt the need to hustle, consuming as many photography books, blogs, and podcasts as possible. If you’ve ever been in Montreal's Grande Bibliothèque and checked out the photography section - chances are you’ve found me somewhere with a pile of photo books. I've spent hours online learning how to code, watched countless Youtube videos to learn Photoshop. I’ve also taken an embarrassing amount of self-portraits to practice and refine my lighting set-ups. I’ve been doing this all of this throughout my degrees in biology. I’ve now just officially completed my Master’s and it’s an important milestone for me. The door for photography is open and I can finally devote my full attention to it. I can’t wait!