Web Globalization in Three Basic Steps

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I was recently interviewed by the folks at Marketing Sherpa on the basics of Web globalization. The article came out today and is available for free here until January 13th.

Anne Holland founded Marketing Sherpa back in 2000 and in a very short time grew the company into a prolific publisher of marketing-focused newsletters, reports and events. The company now claims more than 170,000 subscribers. If you’re in marketing, you should drop by their Web site.