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Our shopping trolley shame

Does this scenario sound at all familiar? You go haring off to the supermarket because "there's nothing to eat". You pile your trolley satisfyingly high - after all, who goes to the supermarket to buy three carrots and a carton of soup? You notice a couple of new lines - something photogenic and organic looking that's bound to be terribly good for your children, so you chuck that into the trolley too.

There's a three-for-two offer on chicken breasts (do you need that much chicken? No, but what a bargain). You haven't made a shopping list because you left in a hurry, so you roam about the aisles, buying anything that looks appetising or useful. You reach the checkout. The bill comes to about £200. You pay, you pack, you lug it all home.

Fast-forward to five days later. You're clearing out the fridge. Out go the bargain chicken breasts because they're