Acura Shows NSX Super Bowl Commercial, Announces Online Configurator

After a short soundless film during which the new NSX was taken out on the road, Acura‘s hybrid sports car returns to the spotlight in fresh spot.

The ad is called “Big Game Commercial” and will launch during the Super Bowl 50. It shows bits and pieces from the NSX’s development and creation process, before changing its focus on the exterior design.

Besides releasing the new video, Acura announced the launch of the model’s online configurator, available from February 25, which can be accessed here. Before allowing fans and prospective buyers the chance to build their very own NSX, the automaker provides interesting details on it, at the same address, from aerodynamics to specs.

Speaking of which, Acura states that the hand-built, mid-mounted turbo V6 carried by the new NSX takes five hours to assemble and it’s created by one of six master builders.

Prices start from $156,000, while the fully loaded model tops out at $205,700. Acura will start taking orders for the 2017 NSX on February 25.