It's time for us to get better at finding you where you are and what is most relevant to your lives. And when we get there, we want to hang out — whether in cyberspace, over the air, or through events — and exchange ideas and smart conversation.

That's what NPR Generation Listen is all about. It's a movement to better connect and bring you into our NPR community. If we've lost you since your toddler days, we want to bring you back into the family. And if you've never heard of us or think "meh" when you hear NPR, we want to invite you to our public radio party.

This week, Generation Listen makes its public debut at SXSW Interactive. But you can join our tribe of younger, intellectually curious types from anywhere you are. It means you're part of the journey — co-pilots in a new venture.