Thursday, July 19, 2012

Wednesday, July 18, 2012

Worked on one layout, before playing around with different possibilites. Some of the new photoshop tools are really great a deserve a deeper analysis. I was able to do some work with the 3D tool which is, while not being perfect, a really interesting element to work with.

Thursday, July 12, 2012

As part of an ongoing expansion of our image, we have opted for some larger scale graphics, both in actual scale and ambition. Each level of communication must be dealt with accordingly, from sticker to large poster and internet campaign. I will start posting all my graphic experiments here from now on. As time goes, I am hoping to see a pattern and style emerge that will help define AOS in the futur.

In this flyer, I was trying to go for a flat surface, though I supplemented that with a drawing and a slight shift on the type to add a minimum of depth. The strong type is one of the recurring element I have using in the earlier works. I would have liked to add color to the character, but as of now I do not have access to a tablet, so more of that in a while.

Saturday, July 7, 2012

Friday, July 6, 2012

Lately i have been working and collaborating with Adriano Clemente and Josh Bess, two Ableton certified trainers. They created a event/workshop called AOS. This is their bio.

"AOS is a group created by Ableton Certified Trainers, Josh Bess and Adriano Clemente, to showcase both the educational and artistic assets of Ableton Live. Being Live performers themselves, they understand how Ableton Live is controlled and manipulated to become an instrument on it's own, for both studio sessions and live performances.

AOS presents a monthly party, "Fade", which incorporates both the educational workshop setting, and live venue performance of Ableton Live in one night, for users to understand how both worlds are combined."

I handled all the graphics and VJing needs while they took care of the music and organization.
Our first event took place in New York and was a great first time. Shows then took place in Tokyo and Los Angeles, with more planned in New York, Tokyo, Los Angeles and hopefully many other cities like Berlin, Milan, Paris and Grenoble.

As a departure point for the imagery of the group, I chose a few elements that would be recurrent throughout the designs. This is still a work in progress as we look and search for the defining elements. The circle was decided quit early on, as was the concept of linking graphic elements together. This does not happen all the time but one of the attributes of AOS and Fade is the conncection that results from a community joining up to work together. With members as of now mainly in New York and Tokyo, the community is growing as Ableton users around the world start to join up in this experience.