Marketing, advertising, management, finance,
customer service, team building and public relations
are all parts of a good business plan. However
they tend to be an art form and not a science.

Marketing and advertising require creativity
for success.

Multiple project management is an everyday occurrence
in business operations.

Human resources are required for almost all
types of business, however leadership and employee
motivation cannot be learned from a book, but
are required for human resource management.

Accounting and budgets are useful only if you
have the correct numbers to work with.

A realistic budget is invaluable when operating
any business.

Business ethics are required for long-term business
success.

Small business administration and business management
require constant review and change to keep up
with ever changing market conditions.

Whether you have a home business, a franchise,
a small business, a large business or a multi-national
corporation, a business plan and a marketing plan
are basic necessities.

Business plans and marketing plans should be
always changing, trying to predict future business
opportunities, marketing trends and economics
as well as industry trends, customer needs and
wants as well as market demographics.

Franchises, home based business and small business
do not guarantee success, a business is a business,
the type does not matter. Small businesses and
major corporations have difficult issues to deal
with.

It is easy to find a business for sale but it
is difficult to determine a fair value for this
business.

Small business loans, small business grants,
government business grants and venture capital
are not easy to get, but the chances greatly increase
if a proper business plan is used.

Business plans and marketing plans should be
unique and concise.

CRM is not a new buzzword, customer relationship
management should be an important part of every
business.

Demographics and market research are required
when starting a business, writing a business plan,
marketing plan or positioning products.

Internet marketing, vector marketing, network
marketing, email marketing and direct marketing
are just a few methods to increase sales. There
are many other creative marketing methods.