August 26, 2015

The above list prepared and verified by Crunchbase shows the list of total VC funded start ups where Fidelity investments has a stake . From Airbnb, Pinterest, Snapchat , Uber and Hootsuite it is also present across medical and Biotech start ups like Pax labs and Blue Apron

Fidelity Investment has earlier been known for funding many unrelated businesses, including a luxury hotel and Veritude, a temporary employment agency.. Fidelity has also strategically invested in the telecom/managed services/data center industries, having incubated COLT Telecom Group in Europe, MetroRED in South America, and KVH in Japan. (Since 2008, all MetroRED ownership has been completely divested.)Meanwhile Fidelity ventures Fidelity Ventures is its venture capital arm. Fidelity International Limited (FIL), was an affiliate founded in 1969, serving international markets and the rest of the world;

July 10, 2015

Lessons in social web transformation : 3 ways to manage social media better

For brands using multiple social networks, how do you calculate the ROI of each ? While a few might differ on the metrics on which social network ROI is measured, By and large these are a few benchmarks on which the social media effectiveness is based

1) time spent on the brand page across social pages

2) referral traffic increase/ page views/ unique visitors

3)clickthroughs to visit the landing page

4)Bounce rate ( users entering and existing from the same page)

5)increase in transactional depth ( likes, sharing or comment

6) Klout Score , which analyses ranks and determines a social media score which is given to each site and gives a ranking of the website's social friendliness.

The top 10 list of TV shows which has highest number of online community following at Reddit ( highest number of subreddits)

Reddit is much in the news these days due to the controversy of its AMA staff Victoria Taylor who is said to have been unceremoniously removed. However the way reddit has been able to grow its traffic should be a lesson to social sites ( mainly Digg) which showed a lot of promise earlier but they became a victim to their " own rigidity" . Reddit page views in 2012 was 37billion, which reached 71billion in 2014

Reddit was acquired by Condé Nast Publications in October 2006, however Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011.

Reddit has recently seen a $50 million funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg and Jared Leto in 2014Their investment saw the company valued at $500 million.

July 7, 2015

The top 10 Tennis Stars and their social media endorsement rankings

After NBA and soccer, its the grass courts and centre courts which beckons, as tennis ranks third in terms of social media average followers per player, according to exclusive research from PMK BNC. As we come to the mid season of Wimbledon ,with the U.S. Open set for later this summer, tennis' social media season is in full swing and so are the endorsements by these tennis superstars.This infographic from Adweek goes behind the scenes of eight of the top tennis stars, their social media rankings and and major recent endorsement deals—as well as an analysis by the firm of their use of branded posts.

June 7, 2015

This chart shows how long Americans are using Facebook and Twitter on different platforms.

The above data shows users are spending more time on "twitter " compared to Facebook from their mobile device through smartphone apps.American Facebook and Twitter users already spend more time using the services on their smartphones than they do on their PCs and laptops. Nielsen data shows 85% of Americans tweet from their smartphoneHowever in terms of engagement, Facebook outranks Twitter based on the time they spent on both the sites

May 28, 2015

East Asia with the highest population has the highest number of social media users too with 690 million active accounts, followed by North America with 58% users having active social media account which amounts to 206 million social media accounts.South East Asia with 199 million active accounts ranks the 3rd biggest region with 32% penetration .

Meanwhile South America and West Europe both share the 4th rank, having an identical 197 million social accounts ( 47% and 48% penetration respectively) .East Europe and South Asia ranks 5th and 6th with 190 million and 157 million social media users respectively

MIDDLE EAST DIGITAL AND MOBILE INDICATORS

With an Urbanization percentage of 67% . The middle east is home to 238 million with 87million active internet users(36%).With 294 million mobile subscribers,the middle east mobile penetration stands at a remarkable 124% . Users who access their social media account from their mobile web does not exceed 35 million, ( 15%)

DATA FROM WESOCIAL SHOWS THE STATE OF DIGITAL INDICATORS IN ASIA PACIFIC

In Asia pacific out of a total population of 4.1 billion around 1.4billion have an active internet connection a penetration of 35%. Users having an active social media connection number 1billion with a 26% penetration .

Meanwhile moving over to mobile, 3.7 billion or 93% of population has a mobile. The number of users accessing social web via mobile is 879 million

July 27, 2014

MOBILE BASED INDICATORS : South Asian Active Mobile broadband users increased to 62million, which takes the mobile broadband penetration across total population to be 3.8milliom , with 89milion consumers going social via the mobile device

INTERNET AND SOCIAL INDICATORS : 17%penetration rates with 31% across urban cent res , with 72% increase in Mobile subscription

June 8, 2014

How Businesses Are Using Twitter cards to increase their conversion and point of sale .Twitter Cards are being used by more than 10,000 developers, mobile apps and websites to richly represent content on Twitter, including article summaries, user-posted photos, videos, songs, and more

Recently social media examiner published a post on how business are using twitter cards for marketing themselves. Twitter cards help a brand to make itself stand out from the clutter as well as helps your tweet to have that " unique call to action.Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging.

Whether you have an eCommerce site, a sports website or a website which sells tickets, Twitter Cards allow you to add rich media to your tweets making them much more appealing and engaging.

May 21, 2014

Top 10 Internet Companies by Ad Revenue in Q1 2014 — China Internet Watch: "China’s online advertising market in the first quarter of 2014 reached 29.53 billion yuan (about USD 4.7 billion), down 14.3% from the previous quarter but up 53.1% compared to the same period in the previous year, according to iResearch. Search ads represent 61.5%, followed by online display ads with 31.8%.

May 20, 2014

Managing your Online Event Across The Social Media Channels : 5 Key Tools for Real Time MarketingIAB Australia" provides tips on how to market your event online . Most events are marketed via podcasting, webinar m Google Hangout, or via online video . These are a great way to coordinate customer feedback or focus group sessions with your target audience.

May 3, 2014

In its biggest update yesterday, as it starts to compete against the big boys of social web, by adding the ability to add text messaging and and video chatting to its photo and video sharing app.The latest version of the app focuses on helping its users have conversations, rather than just one-off picture and video messages.Snapchat rolled out some big new features including the ability to send disappearing text-only messages back and forth, as well as the ability to video chat with other active app users.

The instant video chat feature is essentially a way to call someone without the phone ever ringing. The instant video chat feature is essentially a way to call someone without the phone ever ringing. Snapchat's new video calling isn't a two way street. If a friend sees you on the app, they can video message you and their face will pop up on your screen without your permission. If it's an inopportune time, the recipient can flick the video screen away with his or her finger.