With the legalization of recreational cannabis in Canada and several American states, we are bearing witness to a rare legal and societal transformation as a prohibited industry emerges out from the shadows and captures entirely new audiences and markets.

If you want to build a lifestyle brand, no matter the industry you’re in, consider building a hotel. After all, what more visceral, intimate way is there for you to articulate and communicate the lifestyle attributes of your brand than to invite customers to live in a space that reflects those attributes?

This year’s Paris Retail Week, robots greeted you, holograms blinded you and nearly 1,000 exhibitors scrambled to talk you through their latest retail innovations. Here’s our pick of the top 5 most exciting technologies on display.

Cosmetics companies in China are optimizing the makeover for an open-minded, mobile-first generation and harnessing innovative, immersive technologies to target young Chinese consumers who are eager to invest in experimentation and discovery.

Imagine walking into a store and automatically paying for your groceries without waiting in a long line. Amazon Go already lets you do this with an app, but it only has four stores open. Now, cashier-less shopping may expand to other retailers!

Google Search is turning 20 this month! That’s practically an eon in the digital realm. And to say search has changed dramatically would be an understatement. So what do marketers need to know to craft a winning search strategy?

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand.

The Hershey Company is rolling out a tractor trailer to bring its insights directly to retail locations. The Mobile Customer Insights Center is designed for Hershey’s retail partners to discuss strategies and tactics with a team of category experts from the manufacturer.