Journalism's Future: Journalism, Not Newspapers

Presentation to 150 journalists and editors at RCS MediaGroup S.p.A., Milan, Italy, May 2013. The goal was to inspire them to take their business forward into a mobile environment where competition comes from everywhere, not only the traditional rivals.

Transcript of "Journalism's Future: Journalism, Not Newspapers"

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Since 1999, the U.S. newspaper business has lost tens of thousands of jobs. SOURCE h2p://www.businessinsider.com/chart-­‐of-­‐the-­‐day-­‐workers-­‐employed-­‐in-­‐newspaper-­‐publishing-­‐2009-­‐12 Business Insider, Dec. 30, 2009 (NOTE, this is a chart for newspaper jobs only.) 3

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People will always want news. But now, they get their news from other products. SOURCE h2p://www.people-­‐press.org/2012/09/27/in-­‐changing-­‐news-­‐landscape-­‐even-­‐television-­‐is-­‐vulnerable/ 6

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1 of 9. CULTURE. Startups and technology companies are collaboraUve. People take Ume to discuss new ideas and new ways to get customers or solve problems for clients. iStockphoto licensed image – do not share. iStock_000005343965Small.jpg 12

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8 of 9. Make good content ﬁndable. This is an iPad/iPhone app called The Magazine. It publishes ﬁve medium-­‐length arUcles every two weeks on a wide variety of topics. SubscripUons are $1.99 per month. There are no ads. SITE h2p://the-­‐magazine.org/ 27

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8 of 9 conUnued. Make good content ﬁndable. Here, a summary of another arUcle pops up to enUce you. SITE h2p://the-­‐magazine.org/ 28

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8 of 9 conUnued. Make good content ﬁndable. At the end of the arUcle, there are links to closely related arUcles. Right: Circa (h2p://cir.ca/) iPhone app. Led: Quarz (h2p://qz.com/) mobile website. 29

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8 of 9 conUnued. Make good content ﬁndable. At the end of the arUcle, there are links to closely related arUcles. Right: Circa (h2p://cir.ca/) iPhone app. Led: Quarz (h2p://qz.com/) mobile website. 30