February Roundup

Some top-notch International SEO research was done in February. We kicked off the month by discovering new Valentine’s gift ideas and unraveled the secret of Hreflang. What are your predictions for the top 15 ecommerce markets in 2017 – will China prevail over US in sales? Check out the most exciting and informative blog posts of February:

We dug deep into search engine analytics and cultural facts surrounding Valentine’s Day traditions. By researching customs from Italy, Finland, Wales and the Philippines we discovered new gift and retail campaign ideas. Did you know that in Finland February 14th is actually called “Friend’s Day”? And that a popular Valentine’s gift in Wales are handmade lovespoons? If you’re bored of buying or selling flowers and chocolates read the post and get ready for next year.

We’ll help you – it’s pronounced “H-ref-lang”. What’s it doing on your website? It tells search engines the relation between different language or country versions of a specific website. But hreflang alone can’t solve all your geo-targeting issues. Find out what else you need to take extra care about to improve your website’s geo-signals.

You’d expect that when searching for Škoda (the famous Czech car company) in Google.cz you’d get the local website version first. But beacause of a serious International SEO mishap, the Slovak version is outranking the Czech one. We captured some great search engine analytics in to graphics to help you understand why this happened – check it out.

Serious changes are about to happen in the top 15 ecommerce markets in 2017. Online sales in Europe are experiencing decline and can’t keep up with rising markets such as India and Latin America. The ultimate rivalry for first place between China and US continues. Read the post in full to find out which country are we betting on.

Featured image source: GFluence

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