Feature synopsis: Vegan Bakery 2018

Vegan bakery hit the mainstream this Christmas when Asda unveiled the first supermarket vegan mince pie. But is this a fad or something the wider bakery market should be embracing?

British Baker Insight Feature

Publication date: 2 February 2018

Editorial submissions deadline: 5 January 2018

Editorial copy deadline: 9 January 2018

Editorial contact: smile@tracywest.co.uk

Total word count: 1,700

The article will explore the vegan opportunity for the bakery industry and look at retailers/bakers who are already tapping this market.

What are the main challenges in producing vegan-friendly baked goods and how are businesses overcoming these? Beyond milk and eggs, what other ingredients should bakers be wary of when producing vegan goods?

This feature will also explore the work of ingredient suppliers in meeting demand for vegan bakery through dairy-free butter and milk alternatives, and egg substitutes.