SPARQSPARQ

The customer insight platform

The customer insight platform

Elevate your Voice of the Customer strategy with Sparq

Imagine an insight community made up of thousands of highly engaged, opted-in customers and prospects. Sparq is the repeatable customer engagement platform that uncovers agile, actionable, first party data from the right people at the right time—at scale.

Make better, data-backed decisions with fast, agile and iterative feedback

Engage deeply profiled customers who have given their consent to participate in ongoing activities in full compliance with regulatory requirements.

39%

increase in order value

70%

decrease in customer churn

5x

improvement on marketing campaign metrics

5x

products to market

Align around the customer and bring customer-centric strategies to life

Engage hard to reach, well-profiled customers at scale

Uncover customer validated, data-backed insight in real time

Complement and enhance transactional and behavioral data

Deliver a personalized, on-brand insight gathering experience

Accelerate and improve product innovation

Shorten feedback loops and accelerate the product innovation cycle by collecting iterative ongoing feedback in hours or days, not weeks and months.

Incorporate agile insight into every step of your development process to inform product strategy, prioritize feature development and user experience decisions.

Improve customer recapture rates and pull lost customers back into the marketing funnel

Organize customer experience programs

Improve customer satisfaction and reduce churn by zeroing in on key moments of truth from your customers’ perspective. Focus your energy and resources on the most critical touch points of the customer journey where experiences are crystallized and decisions are being made.

Engage with consent and compliance

Vision Critical’s customer insights platform allows you to engage with well-profiled, carefully segmented customers in full compliance with privacy regulations.

Through the platform you can recruit, validate and verify with your customers that they have knowingly opted-in and consented to share data. The data they do provide is never shared or sold. We do not anonymize customer data and none of our third-party partners have access to that data. We use industry best practices to keep data safe and ensure our process are up-to-date and compliant.

Talk to an expert

Want to see how we can help you generate valuable insight to drive better business decisions?