Microsoft has been on a bit of an offensive recently making numerous adverts that attacked Apple for its Siri Technology and Google for its apparently “rubbish” Google Docs service. Now Microsoft have gone one step further by attacking Google for being a corporation that is apparently only driven by monetising its users data, at the expense of their privacy.

The harsh words were spoken by Microsoft Bing’s Senior Director Stefan Weitz who wrote a lengthy post about Google’s I/O conference. He made it clear that the company wants to monetise everything.

“They will be paying more attention to your location, analyzing your photos and turning them into animated gifs and they’d like some credit for their innovations while rarely mentioning that all this personal data collection gives them more opportunities to show you ads”

Naturally Weitz used this as an opportunity to praise Bing and Microsoft for protecting user data properly. Quite humorously he went on to describe Google as being like someone who doesn’t wear deodorant, clearly implying that Google’s policies stink.

“You know, for some folks – the bargain they strike with Google is fine. Just like personal space in an elevator, people have varying degrees of tolerance for how close another person gets to them, and varying degrees of comfort when that person is actually a corporation not wearing deodorant,”

All this is part of Microsoft’s “Scroogled” campaign which can be found here. Microsoft is attacking Google for violating privacy, and indeed Google has some very questionable practices. In comparison to Microsoft they give away and collect a lot of information for the purposes of increasing ad and app revenues.

The battle between these two tech giants is likely to rage on for some time yet, what are your thoughts on this? Does Microsoft have a point about Google’s (lack of) data protection and privacy policies? Or is this just a bitter feud between two rival companies?