MiO POV

MiO POV used RTMP streaming to capture live video, coupled with a UNION chat service to communicate with concertgoers.

The Challenge

When TAXI told us about an idea that would allow concertgoers to broadcast themselves live onto video boards , we were intrigued. The concept, a promo for MiO liquid water enhancer, had never been done before. The question was: how do we capture the video from individual smartphones, vet it on the fly, and feed it to a series of video billboards?

Our Solution

The answer: MiO POV. A downloadable app, MiO POV used RTMP streaming to capture live video, coupled with a UNION chat service that would allow a director to communicate with app users. The setup included a delay feature to prevent people from broadcasting their naughty bits, and a queue system to handle the volume of crowd footage. We also helped define Wi-Fi requirements for the public square, easing interference from local 3G networks. People became the billboard, and had a great time experiencing a never-been-seen-before, tech extravaganza.

About Us

Since 2003, our mandate has been to build cutting-edge creative solutions that inspire and amaze. Our agile team is always one step ahead in the ever-changing world of digital media, and we pride ourselves on our ability to help the world's largest brands stay ahead of the curve.