GODREJ NATURE'S BASKET, WORLD CHEF

Initiated as a packaging project, this task evolved to become systems design for the private label cuisine range for Godrej Nature's Basket. Our scope of work included not just pack architecture, nomenclature and design, but also a complex guideline manual to put systems for introduction of various new products and categories within the range.

The visual manifestation of the pack is understated and premium. The packaging showcases the chef behind the range, who travels around the world collecting authentic recipes and bringing them to the consumer. The concept lends itself for easy adaptation to marketing initiatives centred around a celebrity chef, in both the on-line and off-line space.