In Case You Missed It: Localizing Push Notifications

Of all the things that can trigger the disappearance of app users, sending interactions that don’t make sense to them is one of the most fundamental: if people don’t understand the messages they’re being sent, they won’t engage with them. This may sound like an obvious point, but you’d be surprised how often international organizations can default to the ‘one language fits all’ option. However, with Swrve, localizing push notifications to a user’s chosen language is a simple process. And with localized messages delivering increases to engagement of up to 50%, it translates to a significant benefit to the business..

On that basis, no app should be sending out notifications without localizing them. This, then, just leaves you with one question: how?

Here’s a quick video that will answer that question in just 2 minutes:

1. Create your campaign

The Wrong Way: Creating new push notification campaigns for each and every language you want to send the message in. Time consuming and tedious! No wonder some organizations revert to ‘English for all’.

The Right Way: Easy adjustments to a single push campaign. The localization tool in Swrve’s dashboard allows you to add on as many language versions as you like, but still target, send, and measure metrics on it as a single campaign.

2. Assign a language to each user

The Wrong Way: Allocating languages according to geographical location or through collection of demographic data.

The Right Way: Allocating languages according to - well, language. Segmenting users by location doesn’t take account of users who are living or travelling in a country with an official language different to their own. Manually collected data can be inaccurate. Swrve localizes according to the language settings of the phone itself, so notifications are delivered in the language the user has chosen, rather than the language of the place they’re in. This means your users don’t have to manually select their language, and you don’t need to create multiple segments - Swrve sends the correct language version out to each user automatically.

3. Translate your message

The Wrong Way: Automated translations that sound robotic at best, make embarrassing mistakes at worst, and regurgitate literal translations of your original texts.

The Right Way: Because the Swrve localization tool has manual content entry, you can enter your own language variations from reliable translation sources. Not only will they read more like human interactions than automated messaging, the messaging can be altered to suit the tone and approach that works best for each language.

Seem to good to be true? Follow this link to take a look at our step-by-step tutorial of how to localize your push notifications with Swrve.