YuppTV monetizes incoming broadcast feeds through auto-ad detection

YuppTV was aggregating over 250 live TV channels through their platform, without monetizing thousands of hours of aggregated content.

While the platform was operating through a subscription-based model, monetizing the content could have added a new revenue stream for YuppTV.

It was challenging for broadcasters to provide ad-markers to YuppTV before delivering the feed. Without the ad-markers, YuppTV could not recognize the ads in stream that could potentially be replaced with personalized, dynamic ads.