AT&T HTC One arrives April 19 from $200

AT&T will offer the HTC One from $199.99 for the 32GB model, with deliveries kicking off April 19, as well as exclusively ranging the 64GB variant for a hefty $299.99. Up for preorder from Thursday, April 4, the AT&T HTC One will also come with a free HTC Media Link HD adapter to make better use of the smartphone’s wireless streaming technology, including the HTC TV app which can push on-demand shows from your handset to your TV.

The pricing details run contrary to previous rumors about AT&T’s plans for the phone, which suggested the carrier would demand $250 for the 32GB version. That, unsurprisingly, met with vocal criticism, given that HTC needs to make the One as big a success as possible if it’s to claw back market share.

AT&T will offer both the black and the silver versions of the One, both packing LTE connectivity. The smartphone also has a 4.7-inch Full HD display, 1.7GHz quadcore processor, and HTC’s special UltraPixel camera, which uses oversized pixels for improved low-light performance.

The camera also includes Zoe recording, a blend of burst-capture stills and brief Full HD video recording which can then be automatically cooked up into a half-minute “highlight reel.” There’s more on how Zoe technology works in practice here.

AT&T will also preload its own AT&T DriveMode app, a car-mode system which kicks in when the One is in a vehicle traveling at above 25mph. It will automatically reply to texts, emails and calls to reduce the risk of driver distraction.