How Customer Centricity Propelled USAA To A Leader In Customer Loyalty

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Webinar Description

Customer needs and wants should be at the core of how companies develop and market products. Join Charles Thomas, VP Research & Analytics for USAA as he discusses how they have transformed their corporate strategy around customer centricity by utilizing their data warehouse and leveraging customer evaluations, making USAA the top ranked company in customer loyalty. This was a top-rated session from the ANA Customer Insights Members Only Conference in Austin in September 2011.