Will Khan Academy SAT Prep Damage Your Business?

Khan Academy and the College Board, the company behind the SAT, have teamed up on a variety of free SAT Prep study tools for the exam, including four full-length practice tests, thousands of practice questions, interactive video lessons, and study tips.

The aim of the tools is to level the playing field and make it easier for students without the advantage of private SAT tutors and other supports to study and feel comfortable with the exam.

So will this affect your SAT prep tutoring enrollments? It doesn’t have to.

Last fall, the College Board found that only 16% of black and 23% of Latino students were college-ready based on the 2014 SAT. Low-income and minority students are typically at a disadvantage for college access, so tools like these free study kits will definitely help bring some equity to the system.

Low income students using the new study kits would probably not have been potential customers anyway. High income student enrollment figures will probably remain the same. But what about the students in between; you could lose some to savvy parents that find the Khan Academy kits!

Both is the answer. Tutoring and self study is going to prepare the student thoroughly for the SAT.

Interestingly, according to the Huffington Post, even test prep companies like Kaplan are celebrating the news despite the increased competition, since it means these services are being acknowledged as a necessary factor for success. So if it is accepted by the test producer that students need help to pass their test, use that in your marketing and prep on!

Kath Thoresen

Katharine brings over fifteen years of customer service trouble shooting, process analysis and training experience to her position of Operations Manager at Oases Online. She's responsible for training new customers, providing assistance, guidance and tutorials to existing customers.