Digitized Menu Boards Are Driving The Restaurant Business Today

September 13, 2017

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8 minutes read

The restaurant business revolves around menu boards, so to say and there is enough truth in it. Guests come to restaurants for the attraction of foods although the ambiance also is a factor that brings them to the place. However, without food, nothing would have motivated people to go to restaurants and is the reason that as soon as they make themselves comfortable in their seats, they call for the menu. If there is one item that is indispensable for restaurants, it is the menu board, no matter in which form it comes. The menu board can make or break business depending on its contents and the manner of display. Even if the menu has delicious foods, proper visibility of the items is essential to draw the attention of guests who would like to order it.

Against the above backdrop, the presentation of menu boards acquires much importance. The right information must show up attractively so that it draws the attention of viewers. Since the time digital signage technology moved into the restaurant industry, it has made rapid progress. The printed menu cards or large static displays of the menu are now things of the past. Today’s digital menu boards are highly dynamic that can gain visibility through eye catching display that changes according to the needs of the business. Industry operators have realized the powers of these menu boards in pushing up the corporate bottom line. How menu boards drive restaurant business today will be clear as you keep reading this article.

Leaves Nothing to Imagination

A digitized menu board is much more than a mere list of foods with respective prices. It contains real images of the items that have a very high impact in the minds of consumers when they decide on ordering. Pictures are vivid descriptions that need no further explanatory texts except for the basic information about the name of the dish and its price. However, since there is enough flexibility with digital signage, additional information that is useful to guests and helps in selection also find a place. When you are ordering an item, you can visualize it in detail, leaving nothing to imagination except for tasting it when it reaches your table. The attraction of images increases sales, as people get so moved by pictures that they feel like trying it out.

It can make heads turn

There should not be any doubt in the ability of digitized menu boards because indeed it can make heads turn. When you display the menu on a TV screen, it draws the attention of the guests due to its dynamism and bright, colorful display. The visibility of the menu board increases a few hundred times as compared to the traditional printed or static menu boards. The illuminated boards are attractive pieces of publicity that take forward the business objectives by influencing viewers to select items that were earlier not so prominently visible hence ignored. Moreover, the technology allows selective highlighting of items and information that aids selection. Frequent refreshment of the screen allows viewers to take closer note of information that keeps on scrolling at intervals. Ordering items of your choice can become much easier as you can visualize what to expect.

Enhances the ambiance

What you eat is as significant as the place where you have the food. That is the reason that when people evaluate a restaurant for the quality, it considers both the food and ambiance. Indeed, other factors like the behavior of the staff and hospitality are also evaluated. Poor ambiance can mar the dining experience no matter how superior the food quality might be. The digital signs and LED TV screens offer value to the aesthetics of interior decoration that influences the decision of guests. The favorable impression that the ambiance creates may convince people to spend more as they start liking the place. The elaborate display on the large screen accommodates much more information including nutritional facts that reflect the overall quality of the restaurant.

Minimize ordering time

The digitized menu board contains so much information that everything becomes self-explanatory, leaving nothing more for the guests to ask. Guests feel no need to seek further clarification from the staff about the item that they want to order, except for some special requests. The process saves time when ordering meals, and that helps to reduce the overall table occupancy time thereby increasing the chances of accommodating more people. The higher rate of occupancy of the tables augurs well for business.

Flexible menu display

For restaurants that serve different meals like breakfast, lunch, evening tea and dinner, digitized menu boards give the scope of displaying the menu selectively according to the time of the day. The menu becomes short and crisp, and since it includes items that are served then only, there is no scope for any confusion for guests during selection. It gives much better customer experience, as they do not have to sift through long lists of unwanted items. The menu changes according to the time of the day because you can set the display program accordingly. If there is any special menu served on any particular day, the same reflects in the menu automatically in the way you want as you can include it is the display program.

Instant update whenever you want

The process of creating a digitized menu is as easy as you write on your computer. Whenever you feel like, you can make any changes you want that will show up immediately. This feature is beneficial to incorporate variations in the menu that can help take business advantage through better customer experience. Moreover, if you have multiple menu boards, you can make the changes to all the boards remotely and maintain consistency in information as the same change shows up everywhere. Besides the convenience of updating information at all places simultaneously, you save time and cost too.

Digitized menu boards are the mainstay of restaurant business today and looked upon as one of the best practices of business in the industry.