In 2014, co-branded credit cards generated $809 billion in U.S. purchase value: Visa leads network operators with a 47% share, followed by MasterCard (30%) and American Express (23%). Competition is intense, as a growing bevy of players chase a finite universe of affluent prospects with more rewards and broader, deeper card features and benefits. But co-branded cards can be further leveraged to draw more Millennials into the cards and broader banking mix, bringing smiles to card partners and issuers alike. And at a time when the concept of brand loyalty is on the ropes, well-positioned issuers can leverage merchants’ need for sophisticated loyalty marketing strategies.

Co-Branded and Affinity Cards in the U.S., 5th Edition provides a wealth of insight on trends shaping this increasingly competitive industry, helping market participants plan their co-branded relationships and strategies.

Credit cards saw their first annual current value growth in spend per transaction of the review period in 2016, with an overall growth of 2%. This was partly due to a rise in economic confidence, as disposable ...

In 2016, credit card transactions in Brazil grew by 10% in current value terms to reach BRL728.0 billion. This growth was lower than the review period CAGR of 12%. Brazil was undergoing an economic crisis ...