DUBAI: — Capillary Technologies, the market leader in cloud-based retail customer engagement management, today announced that it has closed a $14 million Series B round of venture financing. This new investment adds to the $17 million of Series A funding received in 2012, providing a sizable balance to fund continued growth. Sequoia Capital and Norwest Venture Partners (NVP) led this round. The funding will be used to enhance Capillary’s cloud-based integrated marketing platform and grow its partnership ecosystem, which already includes Blue Label Engage in South Africa and the American Express US Global Merchants Services group.

“Continued funding by both Sequoia and NVP is a vote of confidence in our vision and continued traction in the marketplace. By harnessing the power of Capillary’sIntelligent Customer Engagement™ Suite, retailer marketers are forming successful and personalized relationships with their customers based on insights from our customer analytics platform across multiple channels,” said Aneesh Reddy, co-founder and CEO of Capillary Technologies. “Retailers realize a 15% increase in Average Basket Value and 30% increase in their customer retention rate by implementing our solutions, which is the reason we continue to grow so rapidly around the world.”

“Capillary has demonstrated that it can scale up successfully and profitably by focusing on a segment that has been underserved by other more expensive and complex solutions,” said Shailesh Lakhani, Principal, Sequoia Capital. “The strength of Capillary’s solution is it’s ability to deliver immediate business results. We are excited to partner with the company in this next crucial phase of its growth.”

With the announcement of funding also comes the announcement of a new partner, Agilysys. Agilysys is a leading developer and marketer of proprietary enterprise software, services and solutions to the hospitality industry and operates extensively throughout North America, Europe and Asia. “We are excited to have them on board and our partnership will allow us to bring innovative solutions to companies of all sizes in the hospitality industry,” said Anant Choubey, Vice President of the APAC region at Capillary Technologies.

Notable new customers include Marks & Spencer, a leading apparel retailer with stores in Europe, Middle East and Asia, KFC, the world’s most popular chicken restaurant chain, Lacoste, a leading French bridge-to-luxury brand, Keedo, a leading children’s clothing manufacturers in South Africa, and Courts, one of the top electrical, IT and furniture retailers in Southeast Asia.

“We want to continue to provide innovative shopping experiences for our customers. Capillary’s insights-driven approach has allowed us to more precisely target prospects in six European countries who will be most receptive to our expanded product line,” said Zdenek Hasek, Head of Marketing at Marks & Spencer for Czech Republic, Poland, Slovakia and Baltics.

As evidence of its continued success, Capillary and its Customer Engagement Management platform has been honored with awards such as one of the 20 Most Promising Digital Marketing Solutions by CIO Review Magazine, Always On Global 250 Top Private Companies, Winner of Top 50 Startups by TiE Silicon Valley, Innovative 100 by Inc. Magazine’s India, and CIO Asia’s 20 Most Promising Product Companies.