Hindie Tea

-1 Simplicity Lab x Hindie Tea

Hindie Tea was founded by a couple of tea lovers who wanted to share the magic of tea with all of Mexico. With this purpose, they commissioned -1 Simplicity Lab a brand identity designed to ease consumers into the seemingly unapproachable world of tea.

We wanted to transmit the philosophy of Hindie Tea, while educating consumers about tea uses and benefits. Our ambition was to make tea a lifestyle for people in Mexico, and their everyday drink of choice, earning preference even over coffee.

To achieve this, we created a complete sensory experience -from packaging to tasting-, taking the brand philosophy to a physical level. Each package is designed to highlight the tea blends and leaves. We used contrasts of color, objects, and shapes to inject visual richness.

The brand icon shows the tea leaves in perfect balance while the typography is a combination of the new tea culture and its traditional roots. The phrase ‘Let’s get tea drunk!’ is an invitation to meet, taste, and enjoy Hindie Tea's full range of flavors.

Winner of a Latin American Design Awards, Lima 2020These awards recognize the best ideas and designs based on their innovation and impact in Latin America's
creative industry.