1. AFTER REVIEWING STATE 240201 OUTLINING THE CONDITIONS
UNDER WHICH THE US DEPARTMENT OF COMMERCE GRANTS HONOR
AWARDS, I WISH TO NOMINATE THE ECONOMIC/COMMERCIAL SECTION
AT THIS POST FOR SUCH AND AWARD.
2. I BASE MY RECOMMENDATION ON THE FOLLOWING ACHIEVEMENTS:
(A) REALIZATION OF THE PILOT COMMERCIAL PROGRAM: (B) INI-
TIATION, PROCUREMENT, AND ADMINISTRATION OF ONE OF THE
LARGEST EMBASSY-ORGANIZED US PAVILIONS IN THE HISTORY OF
THE TRADE EXHIBITION PROGRAM; (C) SUPPORT OF USDOC'S MAJOR
PROJECTS AND FOREIGN BUYERS PROGRAMS; (D) SUSTAINED DILIGENCE
AND CREATIVITY IN JOB PERFORMANCE.
3. (A) THE DEPARTMENTS OF STATE AND COMMERCE SELECTED
COLOMBIA FOR A PILOT COMMERCIAL PROGRAM IN FY 1974 AS ONE OF
FIVE COUNTRIES WORLDWIDE. A SIGNIFICANT RESPONSABILITY
THUS DEVELOVED UPON THE POST, AND UPON THE ECONOMIC/COMMERCIAL
SECTION IN PARTICULAR, FOR RATIONALIZING THE USG COMMERCIAL
UNCLASSIFIED
UNCLASSIFIED
PAGE 02 BOGOTA 05342 191821Z
THRUST OVERSEAS. THE PILOT PROGRAM CALLED, AMONG OTHER THINGS,
FOR THE PROTOTYPLA ESTABLISHMENT OF A MARKET ANALYSIS UNIT IN A
DEVELOPING COUNTRY, A COMPLETELY NEW APPROACH DESIGNED TO UNCOVER
THE SEMINAL STAGES OF EXPORT OPPORTUNITIES AND PINPOINT AREAS
FOR DIRECT TRADE PROMOTION. DESPITE THE GROWING PAINS NORMAL
TO A NEW PROJECT, THE MARKET ANALYSIS UNIT IS WELL ON THE WAY
TO ACHIEVING ITS OBJECTIVES AND HAS IN FACT IN THREE MONTHS
OF EXISTENCE ALREADY UNCOVERED SIX MAJOR EXPORT OPPORTUNITIES
AND COMPLETED THREE LENGTHY RESEARCH STUDIES WHICH WILL BE
INVALUABLE TO US BUSINESS.
4. (B) ANOTHER OF THE DEMANDING OBJECTIVES OF THE PILOT
PROGRAM WAS TO ORGANIZE AND MOUNT A US PAVILION FOR THE FIRST
TIME IN THE 20-YEAR HISTORY OF THE INTERNATIONAL FAIR OF BOGOTA.
SINCE FOR VARIOUS REASONS MINIMAL RESOURCES WERE AVAILABLE FROM
WASHINGTON, THE EMBASSY HAD COMPLETE RESPONSABILITY FOR ENSURING
SUCCESS. WE UNDERSTAND FROM COMMERCE OFFICIALS WHO HAVE TRANSITED
BOGOTA THAT THEY HAVE NOT SEEN AN EXHIBITION THIS LARGE ORGANIZED BY
AN EMBASSY ALONE, OR ONE PROCURED SO FAST OR ONE WHICH COSTS
HAVE SO NEARLY APPROACHED BEING FULLY RECOVERABLE FROM THE PRIVATE
PARTICIPANTS THEMSELVES. THE PAVILION WAS SOLD OUT MONTHS BEFORE
OPENING AND NOW COUNTS 69 SUBINESS EXHIBITORS. SALES ARE EXPECTED
TO BE FAR BEYOND WHAT THE US FIRMS WOULD HAVE BEEN ABLE TO ACHIEVE
SEPARATELY AT THE FAIR.
5. (C) SUPPORT OF USDOC'S MAJOR PROJECTS PROGRAM HAS RESULTED
IN WHAR MAY. BEFORE THE END OF FY 1974, BE A NEAR TOTAL SWEEP OF
THE CCP OBJECTIVES: (I) IN JULY 1973, WESTINGHOUSE, WITH
CONSIDERABLE HELP FROM USDOC, EXIBANK, AND EMBASSY WON THE CONTRACT
FOR US$ 29 MILLION THERMO-CARTAGENA, A 132 MW THERMAL ELECTRIC
GENERATIC PLANT FOR COLOMBIA'S NORTH COAST. THIS WAENTHE LARGEST
SINGLE TURNKEY CONTRACT WON BY A FIRM OF ANY NATIONALITY IN THE
HISTORY OF COLOMBIA. (II) IN DECEMBER 1973, AFTER EMBASSY-
COORDINATED ASSISTANCE FROM THE US GOVERNMET. NORTHROP-PAGE WON
THE LARGEST OF A SERIES OF TENDERS FOR AERONAUTICAL EQUIPMENT.
EXPORT VALUE MAY REACH US$ 10 MILLION DEPENDING UPON THE OPTIONS
CURRENTLY BEING SELECTED BY COLOMBIAN CIVAIR. (III) THE AWRAD IS
PENDING ON THE THIRD AND LAST MAJOR PROJECT TARGETED IN THE CCP:
A US$ 120 MILLION PETROLEUM REFINERY COMPLEX AT TUMACO. IN AN
AT TEMP TO WIN THE VARIOUS PARTS THE EMBASSY SUBMITTED A DETAILED
ACTION PLAN TO USDOC AND TOOK ALL RECOMMENDED STEPS FOR FOLLOW-
UNCLASSIFIED
UNCLASSIFIED
PAGE 03 BOGOTA 05342 191821Z
THROUGH THE POSITION OF THE SINGLE US BIDDER, FOSTER WHEELER,
IS REPORTEDLY GOOD.
6. (C) WITH REGARD TO USDOC'S FOREIGN BUYERS PROGRAM, THE EMBASSY
CONTRIBUTED THE FOLLOWING: (Q) SENT THE FIRE CHIEF OF BOGOTA TO
USA FOR A TECHNICAL ORIENTATION DESIGNED TO EXPOSE HIM TO THE
MERITS OF US EQUIPMENT; (2) SENT THE DIRECTOR OF COLOMBIA'S STATE
TELEVISION/RADIO AGENCY TO THE MARCH 1974 EXPOSITION OF THE
NATIONAL ASSOCIATION OF BROADCASTERS IN HOUSTON, WHERE HE MADE LARGE
PURCHASSES ON THE SPOT; (3) STIMULATED, WITH HELP FROM THE MEDELLIN
CONSULATE, SEVERAL SCORE COLOMBIANS TO TRAVEL TO A TEXTILE EXPOSI-
TION IN GREENVILLE, SOUTH CAROLINA. THERE IS NO QUESTION ON THE
BASSIS OF REPORTS COMING IN THAT ALL THRREE OF THESE PROJECTS WILL
TRANSLATE INTO LARGE US SALES.
7. (D) FOR SUSTAINED DILIGENCE AND CREATIVITY WE CAN CITE: (1)
EFFECTIVE CONTROL WORK FOR TRADE MISSIONS IN THE LAST TWELVE MONTHS
FROM GEORGIA, INDIANA, OREGON, AND WASHINGTON STATE, AS WELL AS FOR
THE NOVEMBER 1973 USDOC PRINTING AND GRAPHIC ETUSTRADE MISSION/
SEMINAR AND THE MAY 1974 USDOC ANALYTICAL INSTRUMENTATION TRADE
MISSION/ SEMINAC
V (II) INITIATION AND ORGANIZATION BY THE ECONOMIC/
COMMERCIAL SECTION OF A HIGHW
SEUCCES TULG COMERCIAL WINESTATIGN
RECEPTION HELD AT THENTOGOTA HILTON APRIL 25 ATTENDED BY 450
GUESTS; (III) OUTSTANDING CONTROL WORK FOR THE IMPORTANT APRIL
1974 VISIT OF AMBASSADOR WILLIAM B. EBERLE, SPECIAL TRADE REPRESEN-
TATIVE OF THE PRESIDENT, TO CONSULT WITH COLOMBIA RELATIVEIO
UPCOMING MULTILATRAL TRADE NEGOTIATIONS; (IV) EFFECTIVE ASSISTANCE
TO A US MINING COMPANY THREATENED WITH EXPROPRIATION IN COLOMBIA.
THE EMBASSY'S GOOD OFFICES CONTRIBUTED TO THE COMPROMISE SOLUTION
SOUGHT BY THE COMPANY; (V) A SERIES OF EXTENSIVE REPORTS ON ENERGY
AND PETROLEUM WHICH WERE HIGHLY COMMENDED BY WASHINGTON END-
USERS.
8. THE FOREGOING RECENT EXAMPLES OF UNFLAGGING DEDICATION AND
RESULTS-ORIENTED EFFORT ARE NOT EXHAUSTIVE BUT ILLUSTRATE WHY I
CONSIDER THE ECONOMIC/COMMERCIAL SECTION AT BOGOTA TO BE WORTHY
OF A US DEPARTMENT OF COMMERCE AWARD.
VAKY
UNCLASSIFIED
NNN

Raw content

UNCLASSIFIED
PAGE 01 BOGOTA 05342 191821Z
63
ACTION EB-05
INFO OCT-01 ARA-10 ISO-00 AID-07 CIAE-00 FRB-01 INR-10
NSAE-00 RSC-01 TRSE-00 XMB-01 OPIC-01 SP-03 CIEP-01
LAB-02 SIL-01 OMB-01 SCI-01 FEA-01 DRC-01 /048 W
--------------------- 080911
R 182219Z JUN 74
FM AMEMBASSY BOGOTA
TO USDOC WASHDC
INFO SECSTATE WASHDC 3320
UNCLAS BOGOTA 5342
EO 11652: NA
TAGS: BEXP, CO
SUBJ: NOMINATION OF ECONOMIC/COMMERCIAL SECTION FOR USDOC
HONOR AWARD
REF: STATE 240201, DEC 7, 1973
1. AFTER REVIEWING STATE 240201 OUTLINING THE CONDITIONS
UNDER WHICH THE US DEPARTMENT OF COMMERCE GRANTS HONOR
AWARDS, I WISH TO NOMINATE THE ECONOMIC/COMMERCIAL SECTION
AT THIS POST FOR SUCH AND AWARD.
2. I BASE MY RECOMMENDATION ON THE FOLLOWING ACHIEVEMENTS:
(A) REALIZATION OF THE PILOT COMMERCIAL PROGRAM: (B) INI-
TIATION, PROCUREMENT, AND ADMINISTRATION OF ONE OF THE
LARGEST EMBASSY-ORGANIZED US PAVILIONS IN THE HISTORY OF
THE TRADE EXHIBITION PROGRAM; (C) SUPPORT OF USDOC'S MAJOR
PROJECTS AND FOREIGN BUYERS PROGRAMS; (D) SUSTAINED DILIGENCE
AND CREATIVITY IN JOB PERFORMANCE.
3. (A) THE DEPARTMENTS OF STATE AND COMMERCE SELECTED
COLOMBIA FOR A PILOT COMMERCIAL PROGRAM IN FY 1974 AS ONE OF
FIVE COUNTRIES WORLDWIDE. A SIGNIFICANT RESPONSABILITY
THUS DEVELOVED UPON THE POST, AND UPON THE ECONOMIC/COMMERCIAL
SECTION IN PARTICULAR, FOR RATIONALIZING THE USG COMMERCIAL
UNCLASSIFIED
UNCLASSIFIED
PAGE 02 BOGOTA 05342 191821Z
THRUST OVERSEAS. THE PILOT PROGRAM CALLED, AMONG OTHER THINGS,
FOR THE PROTOTYPLA ESTABLISHMENT OF A MARKET ANALYSIS UNIT IN A
DEVELOPING COUNTRY, A COMPLETELY NEW APPROACH DESIGNED TO UNCOVER
THE SEMINAL STAGES OF EXPORT OPPORTUNITIES AND PINPOINT AREAS
FOR DIRECT TRADE PROMOTION. DESPITE THE GROWING PAINS NORMAL
TO A NEW PROJECT, THE MARKET ANALYSIS UNIT IS WELL ON THE WAY
TO ACHIEVING ITS OBJECTIVES AND HAS IN FACT IN THREE MONTHS
OF EXISTENCE ALREADY UNCOVERED SIX MAJOR EXPORT OPPORTUNITIES
AND COMPLETED THREE LENGTHY RESEARCH STUDIES WHICH WILL BE
INVALUABLE TO US BUSINESS.
4. (B) ANOTHER OF THE DEMANDING OBJECTIVES OF THE PILOT
PROGRAM WAS TO ORGANIZE AND MOUNT A US PAVILION FOR THE FIRST
TIME IN THE 20-YEAR HISTORY OF THE INTERNATIONAL FAIR OF BOGOTA.
SINCE FOR VARIOUS REASONS MINIMAL RESOURCES WERE AVAILABLE FROM
WASHINGTON, THE EMBASSY HAD COMPLETE RESPONSABILITY FOR ENSURING
SUCCESS. WE UNDERSTAND FROM COMMERCE OFFICIALS WHO HAVE TRANSITED
BOGOTA THAT THEY HAVE NOT SEEN AN EXHIBITION THIS LARGE ORGANIZED BY
AN EMBASSY ALONE, OR ONE PROCURED SO FAST OR ONE WHICH COSTS
HAVE SO NEARLY APPROACHED BEING FULLY RECOVERABLE FROM THE PRIVATE
PARTICIPANTS THEMSELVES. THE PAVILION WAS SOLD OUT MONTHS BEFORE
OPENING AND NOW COUNTS 69 SUBINESS EXHIBITORS. SALES ARE EXPECTED
TO BE FAR BEYOND WHAT THE US FIRMS WOULD HAVE BEEN ABLE TO ACHIEVE
SEPARATELY AT THE FAIR.
5. (C) SUPPORT OF USDOC'S MAJOR PROJECTS PROGRAM HAS RESULTED
IN WHAR MAY. BEFORE THE END OF FY 1974, BE A NEAR TOTAL SWEEP OF
THE CCP OBJECTIVES: (I) IN JULY 1973, WESTINGHOUSE, WITH
CONSIDERABLE HELP FROM USDOC, EXIBANK, AND EMBASSY WON THE CONTRACT
FOR US$ 29 MILLION THERMO-CARTAGENA, A 132 MW THERMAL ELECTRIC
GENERATIC PLANT FOR COLOMBIA'S NORTH COAST. THIS WAENTHE LARGEST
SINGLE TURNKEY CONTRACT WON BY A FIRM OF ANY NATIONALITY IN THE
HISTORY OF COLOMBIA. (II) IN DECEMBER 1973, AFTER EMBASSY-
COORDINATED ASSISTANCE FROM THE US GOVERNMET. NORTHROP-PAGE WON
THE LARGEST OF A SERIES OF TENDERS FOR AERONAUTICAL EQUIPMENT.
EXPORT VALUE MAY REACH US$ 10 MILLION DEPENDING UPON THE OPTIONS
CURRENTLY BEING SELECTED BY COLOMBIAN CIVAIR. (III) THE AWRAD IS
PENDING ON THE THIRD AND LAST MAJOR PROJECT TARGETED IN THE CCP:
A US$ 120 MILLION PETROLEUM REFINERY COMPLEX AT TUMACO. IN AN
AT TEMP TO WIN THE VARIOUS PARTS THE EMBASSY SUBMITTED A DETAILED
ACTION PLAN TO USDOC AND TOOK ALL RECOMMENDED STEPS FOR FOLLOW-
UNCLASSIFIED
UNCLASSIFIED
PAGE 03 BOGOTA 05342 191821Z
THROUGH THE POSITION OF THE SINGLE US BIDDER, FOSTER WHEELER,
IS REPORTEDLY GOOD.
6. (C) WITH REGARD TO USDOC'S FOREIGN BUYERS PROGRAM, THE EMBASSY
CONTRIBUTED THE FOLLOWING: (Q) SENT THE FIRE CHIEF OF BOGOTA TO
USA FOR A TECHNICAL ORIENTATION DESIGNED TO EXPOSE HIM TO THE
MERITS OF US EQUIPMENT; (2) SENT THE DIRECTOR OF COLOMBIA'S STATE
TELEVISION/RADIO AGENCY TO THE MARCH 1974 EXPOSITION OF THE
NATIONAL ASSOCIATION OF BROADCASTERS IN HOUSTON, WHERE HE MADE LARGE
PURCHASSES ON THE SPOT; (3) STIMULATED, WITH HELP FROM THE MEDELLIN
CONSULATE, SEVERAL SCORE COLOMBIANS TO TRAVEL TO A TEXTILE EXPOSI-
TION IN GREENVILLE, SOUTH CAROLINA. THERE IS NO QUESTION ON THE
BASSIS OF REPORTS COMING IN THAT ALL THRREE OF THESE PROJECTS WILL
TRANSLATE INTO LARGE US SALES.
7. (D) FOR SUSTAINED DILIGENCE AND CREATIVITY WE CAN CITE: (1)
EFFECTIVE CONTROL WORK FOR TRADE MISSIONS IN THE LAST TWELVE MONTHS
FROM GEORGIA, INDIANA, OREGON, AND WASHINGTON STATE, AS WELL AS FOR
THE NOVEMBER 1973 USDOC PRINTING AND GRAPHIC ETUSTRADE MISSION/
SEMINAR AND THE MAY 1974 USDOC ANALYTICAL INSTRUMENTATION TRADE
MISSION/ SEMINAC
V (II) INITIATION AND ORGANIZATION BY THE ECONOMIC/
COMMERCIAL SECTION OF A HIGHW
SEUCCES TULG COMERCIAL WINESTATIGN
RECEPTION HELD AT THENTOGOTA HILTON APRIL 25 ATTENDED BY 450
GUESTS; (III) OUTSTANDING CONTROL WORK FOR THE IMPORTANT APRIL
1974 VISIT OF AMBASSADOR WILLIAM B. EBERLE, SPECIAL TRADE REPRESEN-
TATIVE OF THE PRESIDENT, TO CONSULT WITH COLOMBIA RELATIVEIO
UPCOMING MULTILATRAL TRADE NEGOTIATIONS; (IV) EFFECTIVE ASSISTANCE
TO A US MINING COMPANY THREATENED WITH EXPROPRIATION IN COLOMBIA.
THE EMBASSY'S GOOD OFFICES CONTRIBUTED TO THE COMPROMISE SOLUTION
SOUGHT BY THE COMPANY; (V) A SERIES OF EXTENSIVE REPORTS ON ENERGY
AND PETROLEUM WHICH WERE HIGHLY COMMENDED BY WASHINGTON END-
USERS.
8. THE FOREGOING RECENT EXAMPLES OF UNFLAGGING DEDICATION AND
RESULTS-ORIENTED EFFORT ARE NOT EXHAUSTIVE BUT ILLUSTRATE WHY I
CONSIDER THE ECONOMIC/COMMERCIAL SECTION AT BOGOTA TO BE WORTHY
OF A US DEPARTMENT OF COMMERCE AWARD.
VAKY
UNCLASSIFIED
NNN