Small But Loud

Small But Loud

Small But Loud

There are tons of wireless speakers on the market. So, how could Beats By Dr. Dre cut through the noise to make their new speaker the market leader? We created a freaky cartoon family called The Pills. Tiny, trash-talking characters with big personalities and even bigger mouths. Voiced by Chris Rock, Eminem and Tichina Arnold, The Pills would comment in every important moment in Pop Culture - from Breaking Bad finale to Floyd Mayweather fights. Their big breakthrough came at the VMAs with a world's first responsive TV commercial - where the characters commented on Miley Cyrus and Robin Thick explosive live

There are tons of wireless speakers on the market. So, how could Beats By Dr. Dre cut through the noise to make their new speaker the market leader?

We created a freaky cartoon family called The Pills. Tiny, trash-talking characters with big personalities and even bigger mouths. Voiced by Chris Rock, Eminem and Tichina Arnold, The Pills would comment in every important moment in Pop Culture - from Breaking Bad finale to Floyd Mayweather fights.

Their big breakthrough came at the VMAs with a world's first responsive TV commercial - where the characters commented on Miley Cyrus and Robin Thick explosive live performance.

There are tons of wireless speakers on the market. So, how could Beats By Dr. Dre cut through the noise to make their new speaker the market leader?

We created a freaky cartoon family called The Pills. Tiny, trash-talking characters with big personalities and even bigger mouths. Voiced by Chris Rock, Eminem and Tichina Arnold, The Pills would comment in every important moment in Pop Culture - from Breaking Bad finale to Floyd Mayweather fights.

Their big breakthrough came at the VMAs with a world's first responsive TV commercial - where the characters commented on Miley Cyrus and Robin Thick explosive live performance.

performance. The ad was so successful that it garnered its' own conspiracy theory and helped the campaign win a Gold Lion at Cannes for Integrated Media. Through the campaign, Beats created a role in Pop Culture. All Ads and content were contextual as well as sensitive to time and place, so The Pills were always on point to provide topical commentary and, most importantly, to keep it real. The Pills were also featured on a bespoke version of Pharell's 'Happy' music video and the characters became celebrities in their own right appearing in TV commercials for other brands (HP and Best Buy). They even ended up

The ad was so successful that it garnered its' own conspiracy theory and helped the campaign win a Gold Lion at Cannes for Integrated Media. Through the campaign, Beats created a role in Pop Culture.

All Ads and content were contextual as well as sensitive to time and place, so The Pills were always on point to provide topical commentary and, most importantly, to keep it real.

The Pills were also featured on a bespoke version of Pharell's 'Happy' music video and the characters became celebrities in their own right appearing in TV commercials for other brands (HP and Best Buy). They even ended up getting a celebrity talk show in Europe.

The ad was so successful that it garnered its' own conspiracy theory and helped the campaign win a Gold Lion at Cannes for Integrated Media. Through the campaign, Beats created a role in Pop Culture.

All Ads and content were contextual as well as sensitive to time and place, so The Pills were always on point to provide topical commentary and, most importantly, to keep it real.

The Pills were also featured on a bespoke version of Pharell's 'Happy' music video and the characters became celebrities in their own right appearing in TV commercials for other brands (HP and Best Buy). They even ended up getting a celebrity talk show in Europe.

getting a celebrity talk show in Europe. To top the year, the campaign went beyond marketing by creating an entirely new revenue stream for the brand. We created real-life characters designed to hold the Pill speakers and sold at bbd.com. Through the tagline, Small But Loud, Beats discovered a powerful voice that resonated deeply with their audience, fostering more authentic and more personal connections with the brand than ever before. By November that year, Pills sales were number one in the wireless speaker category, and the Pills became the must-have holiday gift of the year.

To top the year, the campaign went beyond marketing by creating an entirely new revenue stream for the brand. We created real-life characters designed to hold the Pill speakers and sold at bbd.com.

Through the tagline, Small But Loud, Beats discovered a powerful voice that resonated deeply with their audience, fostering more authentic and more personal connections with the brand than ever before.

By November that year, Pills sales were number one in the wireless speaker category, and the Pills became the must-have holiday gift of the year.

To top the year, the campaign went beyond marketing by creating an entirely new revenue stream for the brand. We created real-life characters designed to hold the Pill speakers and sold at bbd.com.

Through the tagline, Small But Loud, Beats discovered a powerful voice that resonated deeply with their audience, fostering more authentic and more personal connections with the brand than ever before.

By November that year, Pills sales were number one in the wireless speaker category, and the Pills became the must-have holiday gift of the year.