Prof. says: Reward media-friendly faculty

“You can teach more people in 10 minutes on television or radio than you will be able to speak to in an entire year in the classroom,” says Michael C. Munger, political science, Duke University, in The Chronicle, 22 June.

“In the triad of research, teaching, and service,” he writes, “the task of dealing with the news media is both service and teaching, and it should be counted as such.

“Administrators have to reward, and honor, success in media relations: Saying ‘it’s part of your job’ will never work. Even the most outwardly focused campus news service will fail to bring faculty members out into the spotlight unless they are trained to deal with reporters and are rewarded for it.”