Co.Design Bracket Madness: Who Is The World's Greatest Living Designer?

[UPDATE: Round 1 has ended. Check back on fastcodesign.com for results and to vote in the next round.] 32 men and women compete for the title of world's greatest designer.

Welcome to Co.Design Bracket Madness! With your help, we've compiled a bracket featuring some of the greatest designers alive. Your job is to help crown a winner.

How it'll work: You'll vote for your favorite designers. Then every other day, we'll post new matchups, you'll cast more votes, and we'll keep doing that until there's just one designer left standing. Will it be Jony Ive? Frank Gehry? Elon Musk?

The list of contenders isn't perfect. There are countless designers we wanted to include—many of them suggested by you—but owing to space constraints, we had to cap the bracket at 32. The final selection represents some, if not all, of the most talented practitioners in the fields of graphic design, interactive design, product design, and architecture.

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67Comments

You've accrued a lot of comments on this, so you're on point in terms of creating a piece of content here that your audience will respond to. But in theory, this package leaves you more open to criticism than praise or excitement. So much of this is subjective, and no matter what, you will have excluded someone talented that is equally deserving of being in the bracket. I'm not voting because of this, and this actually makes me reconsider Fast Company's content strategy in general. Is this a Buzzfeed poll? Definitely moving in that direction. Whoever "wins" will not be any more prestigious in my eyes because this entire thing is just a hype-focused farce.

Man, why does everybody have to get so bent out of shape over this...its just a fun interpretation of a popular event and is not meant to definitively crown anybody the "GREATEST OF A TIME". What's "lame, childish and idiotic" are the negative and insulting comments. BOOOOOOOOOOOOOO!