YCH's The Last Mile (TLM) Solution to Boost Customer Connectivity & Operational Excellence for Royal FrieslandCampina in Indonesia

Nov 27, 2013 12:00:00 AM

YCH's The Last Mile™ (TLM™) Solution to Boost Customer Connectivity & Operational Excellence for Royal FrieslandCampina in Indonesia

Jakarta, Indonesia, 27 November 2013 – Leading Singapore-based logistics and supply chain management (SCM) company YCH Group has launched their proprietary The Last Mile™ (TLM™) solution today to strengthen the last mile delivery network of their MNC customers. This was announced by Chairman & CEO of YCH Group, Dr Robert Yap, at the TLM™ Solution Launch held at YCH Indonesia in Citibung, Bekasi today, a month after the Group’s opening of the latest YCH DistriCentre in Surabaya.

The realisation of the full end-to-end process and last mile fulfilment has typically been an arduous challenge in Asia’s complex and unevenly-developed terrains. Fulfilling the last mile has been challenging for supply chain partners due to the intimate knowledge required to navigate localities within these regions. YCH’s proprietary TLM™ solution increases the reach into unprecedented grounds while raising the level of service excellence YCH provides customers. With the last mile of a company’s supply chain often being the product’s first touch point to the end-consumer, having a smooth and efficient last mile fulfilment will ultimately help companies build stronger levels of trust and brand loyalty

Embedded with several of YCH’s core proprietary supply chain optimisation as well as business intelligence and analytics tools, the TLM™ solution dynamically connects critical information in the areas of routing, delivery, vendor resourcing and ordering to provide its customers with benefits that will increase the efficiency of their end-consumer distribution. Using cutting-edge routing analytics technology, ‘on-the-road’ data is captured in real time and examined to ensure predictability, reliability and the safe delivery of goods.

Consumers’ ordering profiles are analysed and optimised according to various business rules. Simultaneously, when orders are delivered to end-consumers, a database containing key information of consumer buying habits are collected, allowing brand owners to gain an insight into what their customers deem to be most important and respond accordingly with the right strategies to meet their customers’ unique needs.

CEO Dr Yap highlighted the immense potential that TLM™ solution can bring to Asia, as the region undergoes rapid transformation to become an economically-connected community. “With Asia moving towards greater integration and a more open free-trade environment, supply chain technologies that can foster multilateral trade flows and connect the intricate grounds of the region are crucial. The Last Mile™ (TLM™) solution will serve as the ultimate fulfilment tool that will boost connectivity for YCH’s MNC customers as they seize opportunities to tap onto Asia’s next phase of consumption-driven growth.”

Vice President of Operations, YCH Group, Mr Tay Ee Learn also shared, “As companies push for growth in their businesses, they often struggle with having to play catch-up when reacting to their customers’ increasingly complex and shifting needs. YCH’s TLM™ solution has been developed to empower businesses with proactive visibility and game-changing capabilities, including the enhancement of their own operational efficiencies and fusing business analytics with essential supply chain technologies. This ultimately enables them to drive continuous improvement for steering business planning and growth.”

A handshake between Royal FrieslandCampina and YCH management to signify the launch. From L-R: Mr Marco Spits, President Director of Frisian Flag Indonesia, Dr Robert Yap, Chairman & CEO of YCH Group, Mr. Jan Wegenaar, Operations Director of Frisian Flag Indonesia, Mr Iman Gandi, Country General Manager of YCH Indonesia.

YCH's latest offering - The Last Mile™ (TLM™) solution will serve as the ultimate fulfilment tool that will boost connectivity for customers tapping onto Asia's next phase of growth

YCH Indonesia has been chosen as the first YCH regional office and Centre of Excellence to launch the TLM™ solution for world-renowned FMCG company, Royal FrieslandCampina Indonesia, to help it tackle the challenge of an exceedingly vast network of diverse consumers spreading across the entire Indonesian archipelago. Country General Manager of YCH Indonesia, Mr Iman Gandi said, “Despite the country’s complexity, YCH Indonesia has established operational excellence with over 1.5 million square feet of advanced warehousing space that is complimented by a comprehensive distribution network that reaches even the most far-flung areas in its 17,000 islands. As we continue to grow from strength-to-strength, we are delighted to present the TLM™ showcase today – a highly collaborative and dynamic platform that will better connect all our suppliers, partners and customers within the ecosystem, to jointly achieve ongoing improvements in supply chain visibility, optimization and reach.”

Mr Faisal Reza, Head of Supply Chain Management, Frisian Flag Indonesia said at the TLM™ launch, “FrieslandCampina has been a trusted brand in Indonesia for almost ninety years, processing some 600 million litres of milk annually to feed the majority of families in our 240 million population. As such, it is our imperative to work with high-quality supply chain partners who take the effort to understand our logistical challenges and support our extensive scale of operations. YCH, who has grown with us in the region over the last decade, has been continuously innovating to value-add to our partnership. We are especially impressed with their latest TLM™ offering that not only assures transportation KPIs and real-time visibility of our cargoes, it also provides us invaluable consumer behavior and insights to maintain our leadership position in the dairy business.”

YCH’s TLM™ Solution will also carry a Corporate Social Responsibility element as the company works with local last mile partners to optimise their distribution routes, while concurrently imparting best practices in SCM infrastructure and capabilities. By transferring various technologies and knowledge to the local last mile partners, YCH hopes to enable these smaller companies to move up the value chain in a shorter time period. These local partners’ performances are then monitored and evaluated to ensure delivery service is executed with operational excellence and cost efficiency.

Beyond just a solution, this last mile partnership is a brand promise to achieve delivery perfection through understanding its partners' specific needs and relevant purchasing behaviours. Given that a company is only as strong as its weakest link, the TLM™ Solution not only augments YCH's presence across the region, it also lifts the overall standards of the SCM industry. Implementation plans are also in place to deploy this solution throughout YCH’s Asia Pacific network, particularly for consumption giants - India and China, as well as populous ASEAN countries such as Vietnam and Malaysia.

About YCH Group

Founded in 1955, YCH Group is the leading integrated end-to-end supply chain management and logistics partner to some of the world's largest companies, including Dell, Motorola, Samsung, LG, Exxon Mobil, Unilever, LVMH and Royal FrieslandCampina. Focused on boosting productivity and sustainability for customers, YCH’s proprietary suite of award-winning end-to-end supply chain management solutions employ cutting-edge web technologies that are best-in-class across industry clusters from consumer and electronics to chemical and healthcare. The Singapore-based company currently operates throughout Asia-Pacific, including Malaysia, Thailand, Indonesia, Philippines, Hong Kong, Australia, China, India, Vietnam and Korea.

A strong proponent of innovation, YCH is recognized for its 7PL™ approach in seamlessly integrating supply chain strategy with execution to attain success in the SCM industry. YCH attained the highly-regarded Singapore Innovation Class in October 2005 and clinched Top Honours as Winner of the IDC Enterprise Innovation Awards 2010. As a forerunner in worldwide supply chain security, YCH is the first recipient of the ISO 28000: 2007 certification for excellent security management in the global SCM industry. YCH also won the prestigious National Infocomm Award for its RFID-enabled ‘High Performance Supply Chain Nerve Centre’ and was conferred the ‘Asian 3PL of the Year’ award by Supply Chain Asia for four consecutive times from 2007 to 2010. YCH was named ‘Most Admired Large Enterprise (Innovation)’ in the high-level ASEAN Business Awards 2010 and ‘Enterprise of the Year’ at the Singapore Business Awards 2011.

In December 2012, YCH Group announced the groundbreaking of Supply Chain City™ - a state-of-the-art supply chain nerve centre in Jurong that will feature a world-pioneering Fusionaris™ (Fusion of ASRS & Ramp-up Integrated Solution) with modern office amenities to cater to a knowledge ecosystem of supply chain talents. Touted as a mini Silicon Valley for logistics, Supply Chain City™ seeks to inspire the future of supply chain in Asia.