With the rapid growth of social media, it is important for brands, products, services & others to have social media strategies in place. There are various types of content that can be used in social media like video, pics, audio, posts, stories & others. The selection of a particular type of content depends on the promotion, type of audience, type of brand & others. Sometimes the engagement will be more with video or may be with pics depending on the type of post. When posting in facebook, number of likes, shares & comments need to be taken into consideration. In youtube, number of comments, views, time duration video is viewed & other factors can be considered.

Pics can also be posted in pintarest, instagram, flickr & others for visual marketing. Many top brands have successfully utilized visual marketing to connect with the customers. While tweeting, it is important to carefully analyze the tweet. Many brands have gotten into trouble with their twitter feed & later had to apologize for advert tweet. Analytical vendors are providing social media analytics & this further helps in proper targeting of the content.