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Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Soda by Diageo India now bringing alive such friendships of well-known personalities from real to reel life in a brand-new talk show called No. 1 Yaari with Swwapnil in collaboration with Mindshare, Motion Content Group & Group M. Hosted by superstar Swwapnil Joshi & directed by Sachin Pilgaonkar. The show will be simulcast on Viu, premium Video on Demand service by Vuclip and Colors Marathi starting 18th February, 2018, every Sunday at 6:00 pm to 7:00 pm.

The show brings together for the first time as guests, Marathi stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments & play interesting games with Swwapnil, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.

“No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. It is also special because Sachin Pilgaonkar, who is a father figure to me and our also a very dear friend of mine, is directing the show. I value friendship since it has been one strong support pillar in my personal journey. As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open-up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives,”said Swwapnil Joshi, Actor & Anchor of the No.1 Yaari Show

“We are excited to be putting together this show with McDowell’s No.1 Soda and Mindshare. Friendship is something that I have always valued in life and it is because of the bonds that I made that I have reached where I am today. I have known Swwapnil for a long time and we share a very close bond with each other, making it very comfortable for everyone. Producing a show that revolves around the fun and friendly side of the stars is exciting not only for us but for the audience too. We cannot wait for everyone to see what’s in store.”said Sachin Pilgaonkar, Director of the No.1 Yaari Show

Commenting the new show, Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said, “Curating a show that is all about yaari by joining hands with people who matter, was always on our agenda. With this show, No. 1 Yaari with Swwapnil we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to. Also, with this we look to take a step forward in creating more engaging content to connect and engage with the millennials of today!”

Elaborating on the show, Sameer Gogate, Head of Monetisation & Distribution, Viu India said, “With an endeavor to show premium content, we at Viu are extensively establishing content franchises that will appeal to the millennials nationwide. The franchise ‘No. 1 Yaari’ is one such exciting addition to our original content library that brings fans in touch with the personal life of popular celebrities from the Marathi film industry. We are glad to extend our long-standing partnership with Group M and Marathi stalwarts Mr. Pilgaonkar along with star of the Marathi cinema Swwapnil Joshi as we expand the franchise into multiple regional languages.”

Commenting on the launch of their second franchise, No 1 Yaari with Swwapnil in Marathi, of the hugely popular show No 1 Yaari with Rana in Telugu; Ashwin Padmanabhan, Head – Motion Content Group, GroupM, India said “With No 1 Yaari with Swwapnil we are proud to extend our extremely successful show to newer markets. At Motion Content Group, our objective is to help create and support editorially and commercially vibrant premium content for the benefit of our content partners and advertisers. We will achieve this by continuing to invest into the content industry and leading the development of new models, commercial content structures and partnerships with media networks, platforms, talent, producers, and distributors.”

Added Devendra Deshpande, Head, Mindshare Content Plus,“Following the tremendous success that No.1 Yaari previously enjoyed, we expect the latest edition of the show to be an equally grand celebration of brotherhood and friendship. No. 1 Yaari pays homage to the beautiful bonds built in the entertainment industry, keeping with our constant endeavor to offer unique shows and programs spanning a variety of novel areas and subjects. For us, this has been exciting and we are elated to be able to deliver such enriching branded content to Indian viewers once again. This is a step toward creating even more unique experiences for viewers all over the country.”

The show is produced by Zimbo Entertainment and directed by Sachin Pilgaonkar.

Viewers will be able to catch all the content on the Viu app exclusively– a one stop destination for premium original content.

About Diageo India:

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowell’s No.1, Smirnoff, Captain Morgan and Four Seasons.Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 5000 employees, 60 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and performance, visit us at www.diageoindia.com. Promoting responsible consumption of alcohol is at the core of our business. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practices.Celebrating life, every day, everywhere.

About Viu:

Viu is a leading OTT Video service by PCCW and Vuclip available in 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. Viu’s unique value proposition of fresh and localized regional and local premium TV shows, movies and originals entertains millions of consumers every day. The service can be accessed via the Viu app available for free on the App Store and Google Play, on connected devices such as smartphones and tablets, as well as on the web at www.viu.com

About Motion Content Group:

Motion Content Group is a global content investment and rights management company which meets the market demand for new economic models for premium content across the entertainment and media marketplace. This is achieved by investing and partnering with the world’s leading talent, producers and distributors to fund, develop, produce and distribute premium content to help drive and support editorially and commercially vibrant, premium content networks & platforms for the global benefit of our content partners and advertisers.Headquartered in London and Los Angeles, the business currently operates in 26 countries worldwide with Motion’s broad range of award winning programming distributed globally.Motion Content Group is part of GroupM, the world’s leading full-service media investment management operation, a WPP company.