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“I won’t dignify that with a response” may sound very "Downton Abbey," but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is not only ineffective but perhaps more harmful — to both your and your client’s reputation — than the crisis itself.
Here are a few rules of what not to do in such situations — what I call the “three deadly sins” of crisis PR for defendants and their counsel. ... READ THE REST