Earlier this week was National Equal Pay Day, a date that’s meant to remind Americans that much work is to be done in regards to equal pay for all.

One business is taking a proactive stance in promoting pay equality. The Works Bakery in New Hampshire will be charged women 79 cents on the dollar for all baked goods today. Men will continue to pay full price.

The manager of The Works in Concord, New Hampshire said this about the matter to NPHR:

“It’s been a problem that’s been around for a really long time, decades I would say,” said Don Brueggemann, manager of The Works in Concord. “And I think many of us thought it would kind of work itself out but it has been very persistent over the years. We’re feeling like this is a way to highlight that issue.”