A Case of Content Marketing

Industry studies show that high performing advisory firms market strategically. If you’re looking to move the needle and grow your firm, focusing on content marketing is essential.
· Learn why you should have a content marketing plan

With the growth of crowd-sourcing and influencer marketing, it is easy to forget that our end customer is an individual. I will examine the importance of selling to the individual and discuss some common mistakes we could make if we put all our faith in influencers and an expectation that shoppers hunt in packs.

Messaging misalignment can lead to lost revenue. From product positioning, to demo’s, to questions about the competition, every interaction with prospective customers is an opportunity for the right — or wrong — messaging to influence a potential sale. You work hard to perfect the corporate and product message; be sure sales gets it right! In this webinar, you will learn:

- Why messaging certification increases sales velocity and increases revenue;
- Who needs to be involved in the establishment of a certification process for sales;
- Where certification can make the biggest impact (e.g.: product launches);
- How to execute and build repeatable certification frameworks.

With great power comes great responsibility. According to Gartner, CMO budgets are on the rise in 2017 as marketers take on more responsibility for driving business growth. By taking custody of these dollars, CMOs are promising more and more back to the business.

But, many marketers struggle to articulate the result of their investment to the rest of the organization. (Hint: Your CFO doesn’t care about your email open-rates.)

Marketers risk the perception of a cost-center, instead of a growth-driver. In this session, we’ll share how leading marketing organizations manage their investments and translate their tactics to speak in the common language as the rest of the business: money.

The webinar will identify skills you need to setup modern marketing campaigns, using ABM as a lens to focus discussion on techniques, measurement, and pitfalls to avoid.

In this session, we will:

- Define ABM and the kinds of companies best suited to this approach
- Discuss the kinds of tools and processes needed for the perfect ABM “recipe”
- Discuss tips, tricks, and pitfalls when putting the ABM recipe together

The FinTech industry has become quite the saturated market with many companies claiming to bring the next revolutionary product that will disrupt the Financial Services industry. But to be able to stand out in the crowd, both start-ups and incumbents need to remember that it isn't all about the tech.

Being smart about your marketing and branding, growing and building a community of followers, and creating regular relevant content, are all important ingredients in achieving success in the world of FinTech.

Join this panel session where expert branding and content speakers will discuss:
-Content hacks - creating crowd-sourced content on larger topics and promote individual content via newsletters and social channels
-Forming working groups for specific verticals to help the industry come together to look at solving specific problems and find new ways to collaborate
-How to create a brand that is unique and interesting
-The importance of speaking opportunities and how to make the most out of them
-Engaging in the community to learn from success stories and mistakes from similar companies

Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

During this webinar you’ll learn how to:
* Boost engagement with real-time, location-based consumer engagement and experiences
* Gain insight into the behavioral patterns of customers and prospects
* Understand the future of location data for your business

Referral marketing has quickly become one of the top marketing channels used by businesses in virtually every industry and market niche. To ensure that your referral program stands out from your competitors, there are several key strategies that you must follow to insure success.

Join us at the BrightTALK Social Media Marketing Summit to discuss some of the best referral marketing strategies to maximize your conversions. We will not only be defining the current referral marketing space, but will be detailing the following strategies for success:

50% of B2B organizations say they are in the “experimenting phase” of influencer marketing, while more than half of B2C companies say they have established programs in place. What are B2B marketers waiting for? The time to establish an influencer marketing program is now, before your competition does!

In this webinar, Alison will explain how she led the creation of the first influencer marketing program at a software company. She will share tips for selecting influencers, creating content, measuring results, and lessons learned from running a B2B influencer program.

It has never been easier reach new audiences thanks to Facebook, but it's harder than ever to drive social engagement. With organic Facebook Page reach at historic lows, it’s increasingly difficult to capture your audience's attention, assuming you're able to reach them in the first place.

Better targeting and engaging creative can overcome these challenges, and testing your content packaging is the best way to learn what resonates most with your target audience in real time. Break through the noise, and get your message right every time you post.

In this webinar, Patrick Costello will share Facebook A/B testing insights, common pitfalls, and strategies for translating test results into meaningful business ROI.

Patrick is the co-founder of Naytev, a social media management and A/B testing platform, and he works with teams of all sizes, including ambitious startups like ClarityMoney, publicly traded incumbents like Travelzoo, and content powerhouses Refinery29, HuffPost, and VICE Media.

Want to leverage multiple Big Data sources to find a precise target audience and convert them into leads and sales?

Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, ​we have more power than ever before to get the right message to the right people at the right time.

Why then is there not an explosion of advertising success through Facebook? While dedicated to supporting its advertisers, Facebook cares most about providing an excellent user experience to its 2 billion monthly active users. Therefore, they have a high level of expectations that advertisers are going to provide the best experience to the people they reach out to.

If you understand how to advertise on Facebook effectively, you can tap into a source of unbelievable potential. If, however, you don't invest serious attention into how to successfully run campaigns on this unique platform, your results will mirror this with lackluster performance and unnecessarily high costs.

Watch this webinar to discover a process to create a high-performing, data-backed advertising campaign in one month's time that surpasses what over 95% of marketing agencies can accomplish.

Adam Hildreth, CEO and Emma Monks, Head of Moderation at Crisp Thinking

You’re working hard to engage with people online and build your brand reputation. But all your hard work can be destroyed by people posting negative, inappropriate or even illegal content on your social media channels or about you on the wider web.

This webinar will outline the risks that brands face online – from everyday hate speech, profanity and abuse, to complaining customers and trending PR crises, right through to the more serious risks such as threats to cause harm and the sharing of illegal content on your channels.

We’ll share the biggest threats we’ve seen brands face from a range of sectors and give you top tips on how to protect your brand online.

What would you know about a person from his email ID or location? How would you understand the person on the other end of the conversation or meeting?

The deep understanding of consumers or customers beyond the superficial layer is soon going to be not just a ‘good to have’ but also a basic hygiene for a successful and long-lasting relationship. Be it striking up a conversation with a prospect, merely handling customer queries, or finding the right candidate to hire for the available marketing role, the use of profile enrichment is finding paramount importance in sustaining healthy engagements with those who matter.

Explore the world of AI and its endless possibilities to know people around you better.

Key takeaways:
- What are AI-built individual deep insights?
- Latest trends in marketing using AI
- How to improve segmentation and personalize communication
- How to take better marketing decisions using a 360-degree individual profile

About the Presenters

Amisha Sethi, Vice President of Global Marketing, Frrole Inc.
Amisha has worked in leadership roles with global giants like Airtel, BlackBerry and Air Asia amongst many others. In addition, a bestselling author of the book "It doesn't hurt to be nice", she is an executive scholar from Kellogg School of Management, Northwestern University, Chicago.

Amarpreet Kalkat, CEO & Co-Founder, Frrole Inc
Amar has worked closely with products in reputed firms like Nokia, Trilogy and Hewlett Packard until he found his true passion and co-founded Ciafo. This was the beginning of his entrepreneurial journey and later on, he went to establish Frrole. A Machine Learning aficionado and limit-pusher, he is an MBA graduate from the Indian Institute of Management, Kozhikode.

1.3 billion people use Facebook Messenger, and every business needs to communicate with their customers on this critical channel. In this webinar, Ben Parr -- Co-founder of Octane AI, Author of Captivology, former Mashable Editor, and Forbes 30 Under 30 -- will dive into specific strategies for generating leads and profits with Messenger marketing and bots.

Businesses will likely need to make a lot of modifications in the way they reach and engage their audiences in 2018 on social media in order to achieve their goals for success.

Social media is set to cause even more disruption as it incorporates new technologies, more governance and new policies. Changes, like worldwide access and use of mobile devices, have empowered social media platforms so that the platforms are even more associated with a business’ overall strategy. As a result, the approach the company takes regarding its social media platforms has the potential to have a ripple effect throughout the organization.

Since the size of social media platforms has grown as well as the diversity of the audience, social media planning will involve more work, more foresight and more input from key staff as well as the social media team. It will mean taking a deeper dive into what has been done in order to know what will need to occur to help propel the company forward.

Social media teams will need to understand what has and what has not worked not only within their business but also with competitors. This will require an understanding of the trends and an awareness of the latest technologies. They may also either want or need to test some technologies as well as different platforms.

In this webinar, participants will learn how to:

- Identify the core platforms that will be useful at their business
- Examine what the business has done on those social media platforms
- Examine what competitors have done over the past year
- Integrate new technologies trends and demographics
- Hold brainstorming sessions with social media team members and other key staff members.
- Compile their activities into their overall social media plan
- Write a strong summary/pitch that demonstrates how the plan will be put into action

Questions will be answered during the webinar, but feel free to send questions prior to event to info@bycomworldwide.com.

Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

Register for free!

You’ll learn:
* Who the stakeholders are, plus why and how is each is affected
* The MMPs’ role in this ecosystem
* What fraud is and what benchmarks should be used for defining it
* How to collaborate to detect and manage fraud on an ongoing basis
* What tools are out there to fight fraud

Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).

In today’s online driven world, a website is often one of the most important marketing tools for a business. Yet, many websites even lack the most basic search engine optimization (SEO) best practices.

Being able to research, identify and optimize your website for the keywords your potential customers type into Google is crucial to succeeding with SEO. In fact, it’s essential to outrank your competition in the search engines.

Any professional SEO agency will perform in-depth keyword research before starting a project, and so should you. In this 45-minute long online session, Chris Raulf, Founder & President of Boulder SEO Marketing, will present:

• Why you NEED to perform keyword research
• Tools, tools, tools: Keyword research is a (free and paid) tools driven process
• How to research and select the initial list of target SEO keywords and phrases
• How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site
• How to put the keywords to work for you
• How to measure the performance and effectiveness of your target SEO keywords

Webinar attendees will learn the concept of keyword research for SEO and be able to measure and monitor the effectiveness of their target SEO keywords.

About Chris Raulf
Chris Raulf is the founder of Boulder SEO Marketing, a boutique digital marketing training and consulting agency located in beautiful Denver and Boulder, Colorado. Chris is an SEO training expert and he teaches students around the globe on how to improve their website’s rankings in Google search results. His international background makes him one of the few professionals in the industry who truly live and breath multilingual search engine optimization on a daily basis.

Learn more about Chris and Boulder SEO Marketing by connecting with him on LinkedIn (https://www.linkedin.com/in/chrisraulf) and Twitter (@swisschris).