Getting the Exposure You Need For Your Business

The Best Way To Attract Customers

Today I am going to look at a relatively new business in the U.K domestic energy market and how they have stolen market share from some of the big boys.

I am talking to Lee Brooker the Digital Marketing Manager at market disruptor Hassle Free Boilers. I’ll be asking him why he thinks HFB have made such a dent in the business of the likes of N Power, British Gas and E’On.

The Main Thing

“I think the big overriding reason is these companies had become big inpersonal companies that were difficult to deal with and had become aloof in dealing with their customers. I think people found them difficult to deal with, slow and cumbersome and the market was ripe for someone to come in with a model that really catered to what the customer wanted, indeed needed”. He smiles a very contented looking smile if I may say so.

But surely it’s not that easy Lee?

“I didn’t say it’s easy”, he laughs, “oh no, it’s far from easy, but that I think is the main reason people came to Hassle Free in their droves. Firstly, we offer outrageous customer service, but even before that begins we do everything very simply online. So, when the customer comes to our website, there is a very simple questionnaire to fill out about their home and current energy situation. Once they have completed the questionnaire, they are recommended a boiler that we think will suit their needs. Its the employment of smart technology to make things easier.

Customer Service

That result is then sent down to our sales team and they arrange a convenient time to contact the customer. Once we are on contact, we then cover all bases and answer all questions to ensure the new customer is happy. Once both sides are in agreement, we then send out a simple agreement for the customer to sign and installation of their new boiler takes place within two weeks.

The other players in the market are bogged down with ancient systems and poor processes and can’t compete”.

So, what is in it for the customer and what are the benefits?

Savings On Energy

“Well, for a start a new boiler, which saves them money on their heating bills. Did you know that installing a new energy efficioent, eco-friendly boiler can save the average home over £500 (from Which) on their heating bills every year. That is a lot of money!”

It certainly is, but surely there is more than that?

“Of course, absolutely”, he replies, “the customer doesn’t have to pay anything up front. We took a business model that is used in Canada and imported it in to the U.K. The deal is structured so that the price of the boiler is wrapped up into the ongoing maintenance contract and paid for over the natural life of the boiler. It’s a fantastic way of buying a boiler, it’s like getting a free boiler in essence”.

But you do pay for it, just over the life aof the agreement?

Helping Customers Buy A New Boiler

“Yes indeed you do, but for homes that might find a £5,000 outlay difficult, this takes the pain way and serves to save money on those horrible winter gas bills”.

So, what boilers do HFB supply

“Nothing but the best”, he shoots that smile again, “we’ve teamed up with the three most advanced boiler makers in Vaillant, Ideal and Worcester Bosch and only supply their latest and most advanced, and environmentally sound models. So, if, for example, you wanted a new super efficient Vaillant Combi Boiler to heat the family home, then you can choose from anywhere up to 38kw, which will power a big family home with oudles of hot water and keep you very warm to boot”.

I have to say, it is a great business model and it is really good to find a company that heas the consumer at heart in this break-neck and incompassionate world in which we love. Personally, I think this is where Hassle Free are winning so big, because they really do look after the people who buy from them. And, long may it continue.