'TOKYO TOKYO' is a 2018 - 2019 campaign created by the Tokyo Metropolitan Government to showcase and reinforce Tokyo’s reputation as a premier city for tourism.

Nobi was tapped by the New York branch of the Tokyo Tourism and Visitors Bureau (TCVB) as lead writer for its outreach projects, due to his outstanding reputation for writing, translation, and localization. He currently manages the bi-weekly email newsletter ‘TOKYO BEAT’, the monthly ‘TOKYO BEAT EXTRA’, advertorials for outlets such as DEPARTURES Magazine (see left), as well as various articles, press releases, invitations, web copy, and more.

Nobi’s 11-years of combined copywriting and creative directing experience allows him to understand projects from both macro and micro perspectives, and has made him a go-to resource for effective copy. His experience with the nuances of the Japanese language paired with masterful native English skills also ensures that nothing is ‘lost in translation’.