Marketing During Durga Puja

Kiosks and banners at pandals are old school now.Here are some new marketing ideas this Durga Puja:

1.In a first-of-its-kind ,the deity at Kolkata’s Sreebhumi Sporting Club this year will be adorned with jewellery worth an estimated 5 crores sponsored by jewellery brand Tanishq.

2. Emami has tied up with more than 100 pujas pandals at housing societies in Kolkata where its Healthy & Tasty edible oil will be used in cooking the bhog. The company will also package bhog for another 30 pujas that will be home-delivered in their respective localities with the package flaunting the brand name.

3. Dabur has tied up with pandals across Delhi NCR and Kolkata for the Real juice promotion. Dabur will serve 125-ml packs of its Real brand of fruit juice at the pandals. They hope to highlight the message that during festivals, people’s food habits become unhealthy with higher intake of sweets and fried items and Real fruit juice consumption is healthy during these times of festive binging.