Social Media is everywhere! This certificate is designed to provide entrepreneurs, business owners, promoters and organizations with a foundation in the new, evolving world of social media. The Social Media certificate program will provide helpful strategies to immediately apply in the workplace and teach participants how to effectively utilize the growing opportunities available through social media marketing.

You will receive a broad overview of applications such as Google Applications, Facebook, Twitter, Foursquare, LinkedIn and YouTube as professional media tools.

The Social Media Certificate is a 60 hour program that consist of four 15 hour courses. Each student interested in earning a certificate in Social Media will register for the following courses:

SOC E51 - Introduction to Social Media MarketingCourse Description: Provides instruction for
entrepreneurs, business owners, promoters and organizations seeking to utilize
the growing opportunities available through social media marketing.
Investigates a variety of social media platforms (Facebook, LinkedIn, Twitter,
Instagram, etc.) their primary functions, user information, advertising
capabilities and best practices. An understanding of the Internet, email and
Facebook accounts are required.

SOC E52 - Social Media: Online PresenceCourse Description:: Explore ways to make it easy for online users to instantly connect with a business or organization while strengthening the relationships between the two. Learn how to maintain a strong online presence while capturing positive feedback from users from review sites like Yelp and Google. Maximize online presence with a variety of marketing techniques while using social media, websites, blogs and other digital tools. An understanding of the Internet, email and Facebook accounts are required. Completion of SOC E51 is recommended

SOC E53 - Social Media: AdvertisingCourse Description: Looking to increase brand awareness through online advertising while using Social Media? Review Facebook, Instagram, Twitter, and Google Ad campaigns to effectively and efficiently promote a business, organization or event on social media. Even on a tight budget, it is possible to advertise like the professionals. An understanding of the Internet, email and Facebook accounts are required. Completion of SOC E51 is recommended

SOC E54 - Social Media: ManagementCourse Description: Take a deeper look at the opportunities and challenges when managing an online presence with social media, including best practices, creative marketing techniques, and day-to-day activities. Stay consistent with online messaging using expert tools
for easy management of multiple accounts. An understanding of the Internet, email and Facebook accounts are required. Completion of SOC E51 is recommended.