Custom Marketing Solution

A Proforma Case Study

CHALLENGE
Teknion, a leading international designer, manufacturer and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to their solutions provider of over 10 years, Proforma, for creative ideas that would excite their employees and customers alike.

SOLUTION
Proforma recommended a retrospective video to commemorate Teknion's 25 years of success. The video offers a professional, yet personal, look at a company that has successfully grown from 400 employees to a worldwide corporation of over 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors.

Along with the video, Proforma also provided a number of commemorative anniversary items that were given to reward its 4,000 employees for their dedication to the company. The items included eco-friendly tote bags, logo'd bottled water, mint boxes and black t-shirts with special anniversary graphics.

RESULTS
Completely satisfied with the overall campaign and promotional products, Teknion continued working with Proforma on the second part of the anniversary celebration. Among other items, custom, eco-packaged hard copies of the now-popular anniversary video will be sent to all of their employees worldwide.

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