Stone Island is one of the brands with such a strong heritage, even today it’s able to confirm itself as a reference of contemporary clothing among younger generations. Key words of the brand are the culture of research, experimentation and functionality. Stone Island is the brand that when addressing innovative, research and cool sportswear garments. Carlo Rivetti, the owner has created a real team of designers in such a way that they’re able to face all aspects of a world with ‘more heads and more visions’. Fundamental is the attention to what happens in the world and especially towards people of different ages and backgrounds, so in that sense, Stone Island is much more than just a clothing brand.