Holy Hotdog. Archie Comics — one of culture's most enduring portraits of wholesome Americana — is introducing a gay. A gay male Archie character. His name is Kevin Keller and he is blonde.

Now I know some of you fellow Archie aficionados might be saying, "But Richard, isn't Jughead kind of gay too?" And yes, you'd be right. Though the comics do sort of vacillate between a Forsyth P. Jones who is a rabid misogynist and a Jughead who is just sort of shy around girls, the Jughead Is Gay read is a respected one in certain Archie circles. But this Kevin character is the real deal. Like an actual homosexual who says it out loud. Here is the summary from the press release:

Kevin will appear in September's VERONICA #202, in a story called "Isn't it Bromantic?" Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger eating contest at Pop's Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent.