Turtle Beach backs Loading Soho café

Independent gaming bar Loading has secured fresh support for its new Soho branch thanks to Turtle Beach.

The leading premium peripherals firm has signed on as the exclusive headset provider and event partner for the London café. Turtle Beach previously assisted with the venue’s Etoo events during E3 week, installing its high-end Seven Series headsets at Loading.

These headsets will now be available in the bar for consumers to try out.

Loading founder James Dance hopes to secure more deals with recognisable gaming and peripherals brands.

“It’s great to start to secure formal deals with long-term supporters who have seen the value we bring helping market their products by putting samples directly into the hands of consumers,” he told MCV. “Turtle Beach has always been quick to support Loading and it’s great to be able to plan long-term with them on board.”

Loading also receives continued support from Xbox, and now has PS3 and Vita demo stations in the bar.

MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by NewBay Media, which specialises in entertainment, leisure and technology markets.