Top Women in PR 2014: Jennifer Connelly

Jennifer Connelly has a strong ability to move the bottom line steadily upward for her clients through strategic communications campaigns. She is a sought after speaker with unparalleled expertise in financial services. Jennifer’s role as a trusted consultant to C-suite executives has helped them prepare for and navigate crisis situations, establish leadership positions and make their brands stand out.

Despite Royal Bank of Canada Wealth Management (U.S.) being the seventh largest full service retail brokerage in the United States, American brand awareness was lacking — so they turned to Jennifer and her team. Jennifer determined that aggressively promoting CEO John Taft as the face of the brand would be the most effective way to position the firm as a player in the competitive U.S. market. Jennifer tied the legacy and heritage of Taft, the great grandson of former President William Howard Taft, to the company to give it a distinctly American reference point. With John Taft strategically placed in the spotlight as a leader above reproach, Jennifer and her team have helped position the brand as a steward of the high net worth investors they serve.