★ Starting September 29, we will begin accepting reservations for the Tales of Xillia x Baby, the Stars Shine Bright x Alice and the Pirates collaboration sets! Please reserve before the evening of October 10 ★

Please view the reservation policy here before ordering.
All reservations must be made through email.

Tuesday, September 27, 2011

Can you believe our New York store has been open for 2 years this October 3rd? To celebrate, we're giving you 30% off every item in our newly-updated sale collection! This includes many items that have never been on sale before, from all genres - including items from Baby, SEX POT, Super Lovers, Victorian maiden, Innocent World and more - pretty much every brand we carry!

This sale works a little differently than most sales we've run - the sale prices will only show up once you enter coupon code 2NDANNIVSALE at checkout. This coupon code will only work for items in the sale collection.

Sunday, September 25, 2011

We've just posted a new video introduction on our Alice and the Pirates collection page with designer Mitsuba! This is just a basic introductory video, but we know that many of you love to see the designers any chance you can get - and hopefully this will put a more personal face on the brand whenever you're shopping for Alice and the Pirates products on our site! If you're wondering, Mitsuba is wearing Night Fairy Fantasia.

As always, you can make this video full-screen and view it in HD for the full effect.
Read more...

Saturday, September 24, 2011

This weekend we have two new sets of products available for reserve from our classic Lolita brands!

First up, Victorian maiden is reintroducing their Victorian Queen series for this year! This popular autumn series features a striking floral print with contrasting solid details for a daring yet regal look. This series is on reserve until September 29 at 10PM ET, after which promotional prices end and we can no longer guarantee stock (though we can still ask VM if you miss the deadline). Visit our Victorian maiden reserve page for more info.

And of course, we now have our weekly Innocent World reserve update! IW generally updates each Friday and this week's update includes two cute new jumper skirts, the houndstooth pattern George Coat for winter, and more! IW reserves do not technically expire, but their items do sell out often on reserve, and we will be removing items from our site after three weeks. Check out our Innocent World reserve page to see the upcoming items!
Read more...

Thank you to everyone who braved the rainy weather yesterday to visit our store all dressed up!

Japanese TV network NHK filmed for their television show "Tokyo-Kawaii TV" right here in our store! They shot Lolitas shopping around and conversing with each other as well as interviewing various people about Lolita and what it means to be 'kawaii'.

Afterwards they transported everyone over to the nearby Japanese Tea House Cha-an for a mini-party where they continued to film. Everyone ordered dessert and tea while they casually filmed everyone enjoying themselves.

They got a lot of footage and we're very excited to see the final product! We were told the episode will be airing at the end of October/begining of November in Japan. NHK will be sending us a copy of the show for the store. We may have a viewing event in our store (if NHK allows it) so watch for any news on that!

Thursday, September 22, 2011

As promised, our Q&A with Misako Aoki is now live in the interview section of our web site. Most of the questions were submitted by you guys for our Skype session with Misako at our Summer 2011 tea party, where she answered many of them live! Now, she's written her answers so that everyone can read them, and she's even answered some of the questions that weren't asked! (Remember, we asked you to submit three, and used only one during the tea party.)

Check out the Q&A here, and watch for announcements of more interviews soon! The next one is already planned...
Read more...

Monday, September 19, 2011

FRIDAY, SEPTEMBER 23 AT 3PM, JOIN US AND NHK FOR A FILMING OF "TOKYO-KAWAII TV"!

This Friday, Japan's largest broadcaster is visiting our store to film an episode of their popular TV show "Tokyo-Kawaii TV" - and if you dress in Lolita, they want to meet you!
You could be on Japanese TV~!

Dress your best and head to our store at 3PM on September 23rd.
NHK will be filming and conducting interviews with our customers at our store.

Tokyo Rebel
170 Avenue B
New York, NY 10009

Afterwards, they will be taking a group of 20 Lolitas from our store to
Cha-an Teahouse for a mini-tea party with tea, dessert and more filming!
(If there are more than 20 Lolitas at our store, NHK will select the group.)

We will be closing our store at 3PM to anyone not dressed in Lolita.
We will reopen to the general public at approximately 5-6PM.

There is no charge if you're selected for the mini-party - just be at our store at 3PM!
Please RSVP if you plan to come, just so we have some idea of the number of people to expect.
If you forget to RSVP, you're still welcome to come anyway as long as you're dressed up!

Saturday, September 17, 2011

Hi everyone~! I had a hard time choosing my pick this time around because I love everything twilight Circus! After much deliberation, I ended up going with the Jumperskirt II shown above. I love the military-style button detail on the bodice and the quirky back-bow, plus I'm partial to the black colorway for this series. With the the black, the print looks a bit more vibrant with red and bright blue accents. Still, all the other colorways and styles are equally as adorable!

Tara loves the Black Fairy 2-Way Skirt by SEX POT ReVeNGe. She likes the purple version, but it's also available in red plaid. Studs of different shapes and sizes decorate the belt and frill, which also has some stiff tulle underneath to give it shape. The waist ribbon is removable, and this skirt features a full elastic waistband.

Thursday, September 15, 2011

We have some good news for you guys today: we are now authorized to accept Innocent World reservations! We've had a lot of requests for this, and it's something we wish we could do for every brand, but we're fortunate to now be able to add Innocent World to our reserve list! Starting now, we'll be accepting orders for reserve items that you see on their site! (Yes, including the Victorica Dress that so many of you have been asking about! Hurry, because several colors and sizes are already sold out.)

We will shortly be posting an Innocent World reserve page on our own site. The process itself will be very similar to the one we use for Baby, the Stars Shine Bright, so for now you may read through the process and rules on BTSSB's reserve page on our site if you would like to place a reserve order for an Innocent World item. (You can see a list of items available for reservation on Innocent World's site here.) As with Baby, all reserve orders must be initiated through email. We will not be posting reserve products directly to our site for ordering as we do with Victorian maiden.

Lastly, our next store order will also be with Innocent World, so now is the time to get your special orders in for any in-stock items they have as well! We will be ordering a selection of their products for our store, but if there is a particular item that you want, feel free to inquire about it by email. Please let us know in your email whether you would like store pickup or to have your item shipped, and if so, to where. We will quote you a total price. (Note that we cannot exactly match IW's own discounts on sale items.) We do require 100% pre-payment for special orders. The deadline for your initial inquiries is Sunday the 18th. We will be finalizing our store order soon after.

Wednesday, September 14, 2011

A week late (our store has been too busy to shoot video!) but Megan's finally here to tell you about the new items from both Baby, the Stars Shine Bright/Alice and the Pirates as well as PUTUMAYO that we received recently! Keep in mind our follow-up shipment of twilight Circus and other small items from Baby is *not* included in this video, but we do have those extra items in stock and they will be posted to our site soon (most likely tomorrow).

Here's a rundown of the items in this video that you can purchase on our web site right now:

Tuesday, September 13, 2011

Yesterday we received a quick new shipment from Baby, the Stars Shine Bright and Alice and the Pirates, including the rest of our twilight Circus stock! We now have both styles of jumper skirt, one-piece dresses, skirts, socks and the cute circus tent bags!

(By the way, check out Megan's freehand sign-making skills in the bottom right!)

We also received Usakumya pochettes in pink (white sold out by reserve), and the cute, inexpensive and very large Princess Drop tote bags.

We are still waiting for large Usakumya rucksacks as well as Usakumya mini minis - those will arrive in the next shipment.

Stop in our store to check out these items! We'll also be posting them for purchase via our web site later today or tomorrow. You can see (and order) the items we've already received previously in the twilight Circus series on our site here.
Read more...

Friday, September 9, 2011

Earlier this week we posted a mysterious video from Baby, the Stars Shine Bright - perhaps you saw it!

Since then, many people have been talking about what it really means - and unless you read Japanese, the info page is not much help either. Well, here's a consolidated English translation to help you out! (We posted the info page translation to our original post yesterday, but now we have a video translation too.)

VIDEO

ANNOUNCER:
Shimotsuma City is looking for MOMOKO RYUGASAKI
It's been seven years since Momoko revealed she was the daughter of Himiko and left Shimotsuma City.
She is traveling all over Japan wearing dresses with lots of frills.
If we cannot find her, we will make all Lolita girls get together in Shimotsuma and choose "Momoko No.2" as the princess of Lolita.

All of Lolita girls... Let's gather in Shimotsuma on October 23rd.

MISAKO:
Hello everyone, my name is Misako Aoki. Today I visited Shimotsuma City where the movie "Kamikaze Girls" was made. This year, I received a request from Shimotsuma City to find Momoko, who disappeared from the city. I am trying to look for any clues from Momoko but finding her by myself is very difficult. Therefore, Shimotsuma City decided to hold the world’s greatest party of Lolita at the Sanuma Friendly Festival in Shimotsuma on Sunday October 23rd, and there we'll find Momoko No. 2 on the stage and authorize her as a Lolita princess. However, since I cannot decide the person to be Momoko No. 2 by myself, super VIPs of Lolita industry Novala Takemoto-Sensei (Kamikaze Girls Author), the president and the executive director of BABY, THE STARS SHINE BRIGHT will help me as judges. The person who becomes the princess will wear BABY's newest dress and walk in the fashion show with me. And if you can't easily get to Shimotsuma City, you can sign up for the tour. On the second day which is Sunday, you can join the event to be Momoko No. 2. I am looking forward to seeing you all in Shimotsuma City.

INFO PAGE (re-posting to consolidate info)

On October 23rd 2011, the most magnificent Lolita party will be held at Shimotsuma City.

Produced by Kamikaze Girls, BABY, THE STARS SHINE BRIGHT, Shimotsuma City

Shimotsuma City is looking for MOMOKO RYUGASAKI
It's been seven years since Momoko revealed she was the daughter of Himiko and left Shimotsuma City.
She is traveling all over Japan wearing dresses with lots of frills.
If we cannot find her, we will make all Lolita girls get together in Shimotsuma and choose "Momoko No.2" as the princess of Lolita.

All of Lolita girls... Let's gather in Shimotsuma!!

If you think you are Momoko No.2! or you are the princess!
Please join from this form.
(It will be active soon in the future. Please wait a little while. ↓↓)

With Misako Aoki!
"Kamikaze Girls" Movie Scene Location Tour
You can take a pilgrimage to the places of various scenes of "Kamikaze Girls" and participate in the world's grandest party of Lolita!

Produced by Hankyu Travel International Co., LTD.

The top of the Lolita industry will check your Lolita Fashion!
Sanuma Friendly Festival 2011 – The world's grandest party of Lolita

BABY, THE STARS SHINE BRIGHT AUTUMN/WINTER FASHION SHOW!!
20 new Products will be shown!!!
BABY, THE STARS SHINE BRIGHT store in Shimotsuma will be open for 1 day!!
You can buy Baby items in Shimotsuma!

---------------------------------------

We still consider this info incomplete, and we will bring you further updates as we have them! Right now there is a tour page linked from Hankyu Travel's English web site (along with the video), but it is in Japanese - we are working to find out if there's going to be an English language tour option.

To answer a couple of the common questions we've gotten:

* They are not filming a new movie
* This is a live fashion contest/party and Kamikaze Girls tour
* "Momoko No. 2" is a metaphor - they are looking for a new Lolita Princess
* The organized tour is a 2 day tour from Tokyo to Shimotsuma, including dinner at the cafe from Kamikaze Girls with Misako :)

We will try to continue bringing you additional info about this interesting event!
Read more...

★We will now begin accepting reservations for Alice and the Pirates' "Black cat, the Witch, and the Apple Tree" series~! ★

Just in time for the Halloween season!

Please view the reservation policy here before ordering.
All reservations must be made through email.

~Expected release end of September/ begining October~

Please note that prices below are promotional prices for reserving in advance. The price may change if you wait to order until we have items in stock.Items newly up for reserve (prices do not include tax):Please click each image for more information from Baby's web site.
107P228 Black cat, Witch and the apple tree Jumper Skirt Ⅰ - $309

107P346 Black cat, Witch and the apple tree Witch Dress - $369

107P229 Black cat, Witch and the apple tree Jumper Skirt II - $309

107P520 Black cat, Witch and the apple tree Corset Skirt -$209

107P437 Witch Mille Feuille Blouse - TBD

107P347 Black cat, Witch and the apple tree Vest - $220

107P628 Black cat, Witch and the apple tree Pants - $199

107P818 Black cat, Witch and the apple tree Over Knee Socks - $30

107P989 Black cat, Witch and the apple tree Headbow - $50

107P990 Black cat and Witch's Witchy Hat - $210

107P991 Witch Cat Necklace - $65

107P992 Witch Apple Ring - $50

Please feel free to ask us any questions about these items that you might have prior to ordering.
We hope to receive your emails soon~!

Please view the reservation policy here before ordering.
All reservations must be made through email.

~Expected release end of September/ begining October~

Please note that prices below are promotional prices for reserving in advance. The price may change if you wait to order until we have items in stock.Items newly up for reserve (prices do not include tax):Please click each image for more information from Baby's web site.

135★255 ALICE'S Marchin' Cookie Flavour Cherry Jumper Skirt - $309

135★256 ALICE'S Marchin' Cookie Flavour Milky Jumper Skirt - $299

135★522 ALICE'S Marchin' Cookie Flavour Creamy Skirt - $199

135★995 ALICE'S Marchin' Cookie Flavour Bunny Headbow - $49

135★839 ALICE'S Marchin' Cookie Flavour Over Knee Socks - $30

135★994 ALICE'S Marchin' Cookie Flavour Ribbon Headbow - $55

Please feel free to ask us any questions about these items that you might have prior to ordering.
We hope to receive your emails soon~!

Wednesday, September 7, 2011

Just wanted to give you guys a heads-up that our initial Super Lovers shipment is now on the site and available for ordering! Many of the products we have coordinate together. Here's Tara to tell you about what we have! (As always, you can watch this video in full-screen HD.)

If you're interested in any of the items above, check them out on our site at the following links:

Tuesday, September 6, 2011

Baby, the Stars Shine Bright is searching for a new Lolita princess. Join them in Shimotsuma, Ibaraki prefecture - the setting of the book and film Kamikaze Girls (Shimotsuma Monogatari) on October 23 as they select a new Lolita representative - Momoko for a new generation! The winner will receive some fantastic prizes!

We only have preliminary information for this event, dubbed "The world's grandest party of Lolita" - what you see above is what we know. A tour for foreign Lolitas is being organized for the event by Hankyu Travel. We will bring you further information once there's an application process in place for English speakers!

UPDATE: We'll be consolidating all info in a new post once it's complete, but here is some initial English information:

On October 23rd 2011, the most magnificent Lolita party will be held at Shimotsuma City.

Produced by Kamikaze Girls, BABY, THE STARS SHINE BRIGHT, Shimotsuma City

Shimotsuma City is looking for MOMOKO RYUGASAKI
It's been seven years since Momoko revealed she was the daughter of Himiko and left Shimotsuma City.
She is traveling all over Japan wearing dresses with lots of frills.
If we cannot find her, we will make all Lolita girls get together in Shimotsuma and choose "Momoko No.2" as the princess of Lolita.

All of Lolita girls... Let's gather in Shimotsuma!!

If you think you are Momoko No.2! or you are the princess!
Please join from this form.
(It will be active soon in the future. Please wait a little while. ↓↓)

With Misako Aoki!
"Kamikaze Girls" Movie Scene Location Tour
You can take a pilgrimage to the places of various scenes of "Kamikaze Girls" and participate in the world's grandest party of Lolita!

Produced by Hankyu Travel International Co., LTD.

The top of the Lolita industry will check your Lolita Fashion!
Sanuma Friendly Festival 2011 – The world's grandest party of Lolita

BABY, THE STARS SHINE BRIGHT AUTUMN/WINTER FASHION SHOW!!
20 new Products will be shown!!!
BABY, THE STARS SHINE BRIGHT store in Shimotsuma will be open for 1 day!!
You can buy Baby items in Shimotsuma!Read more...

Friday, September 2, 2011

Hey everyone~!
We hope everyone enjoyed our Summer Tea Party on the 22nd! We're posting our first batch of pictures to the website gallery now! We will have more pictures from Petrina's coverage including the individual shots. For now please enjoy a short report on the event!

Everyone met at 6pm at the Chan-an Japanese Tea House where we passed out invitations and welcomed everyone in. Food for the evening was a mix of Japanese dishes served buffet style along with 3 kinds of tea for everyone to enjoy.

After everyone was settled we went around the room for a little introduction of our guests and held a raffle.

Our first prizes of the evening were a pair of Baby the Stars Shine Bright earrings and Alice and the Pirates socks!

Dessert was then served which was a tasty Strawberry pastry!

After everyone had finished we all headed over as a group to our store for the Misako skype session. The parade of frills was a sight to see for the locals!

Back at the store we raffled off a few more Baby and Alice full size posters as we were setting things up!

We then held our main giveaway of the evening which was a Fashion coordinate contest, in which all of our guests were the judges!

Our Skype session with Misako hit a few connection bumps along the way and we thank everyone for being patient with us through the process! Misako was skyping with us from a studio where she was all dolled up to do a Baby, the Stars Shine Bright photoshoot. Despite the connection issues, everyone was able to ask their questions to Misako (which we translated) and it was a cute and fun time!

We did record the last part of the session as Misako reconnects with us to say goodbye, show off her outfit, and of course take a picture on her phone! (You can see the picture she took here!)

Misako has agreed to answer all of the questions again - and more! - so we can post them to the interview section of our website for others to enjoy!

Everyone who attended the event received a small goodie bag which included one of a kind Baby the Star Shine Bright wrist cuffs made just for our event! (We'll update with a picture of these soon!)

We also thank everyone who attended our first ever tea party! We hope to do more events like this in the future so please give us your feedback so we can make the next event even better!

As said before, the first batch of photos from the event are in our gallery but keep watching for more photos from the event soon!

Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.

PUTUMAYO - ordered, awaiting shipment

ATELIER-PIERROT - just arrived!

SEX POT ReVeNGe - awaiting the spring collection

YOSUKE USA - ordered, awaiting shipment

VICTORIAN MAIDEN - schedule varies, contact us

About this blog

This is the official blog of Tokyo Rebel, New York City's only Japanese street fashion store! We also ship worldwide. Specializing in gothic, Lolita, rock and punk styles, we carry real brands imported directly from Japan. Our brands include SEX POT ReVeNGe, Baby, the Stars Shine Bright, Alice and the Pirates, PUTUMAYO, ATELIER-PIERROT, Hellcat Punks, SUPER LOVERS, MAXICIMAM, Victorian maiden, Innocent World and our local brand Morrigan New York!