The integration enables a seamless user experience when producing variable data or cross-media projects by providing live CASS certification of the user uploaded or purchased data list. The solution will also provide NCOA validation and Presort the data file, enabling an entirely hands free workflow with the output file ready to go straight to production.

With this seamless integration, users can experience online direct marketing as it should be, finishing an order from start to finish. The standard expectation for a user is no longer riddled with days of waiting and back and forth while valuable time is being wasted. Without any off-line tasks to perform, such as list purchase, NCOA and CASS certification, users can truly create, select, certify, preview and purchase their entire order online without any intervention.

In addition OPS has also included advanced Multi-Drop and Seed Management functionality as part of its continuing commitment to the mailing and fulfillment sector.