July 2007 Comic Book Sales to Comics Shops

Estimated Comics Shipped to North American Comics Shops
Based on Reports from Diamond Comic Distributors

#1

#2

#3

#4

#5

Thor #1 helped Marvel top its Top 300 unit and dollar performance from May, making it the company's best month in the category since 1996. Marvel’s Top 300 Comics unit and dollar sales were slightly higher than in May 2007, breaking that month’s 11-year record in those two categories.

After this month, Diamond returned to releasing the dollar sales rankings for comics ranked between #101 and #300 on the charts.

This list includes all items on Diamond's Top 300 chart. If you don't see a book, Diamond released no data for it.
Where dollar rankings were not available, "999" is listed for sorting purposes.
Distributor charts are regional commodity reports, not measures of a work's total reach. Read our FAQ.
The links lead to current listings for each item on eBay. You can also find the books at your comics shop.

Note: This category diverges slightly from Diamond's reported measures for all comics and graphic novels. Slight differences are introduced by the presence of magazines and other factors.

Average cost of comics in the Top 300:$3.26

Average cost of comics in the Top 300, weighted by orders:$3.14

Average cost of comics in the Top 25:
$3.07

Median cost of comics in the Top 300:$2.99

Most common cost of comics in the Top 300:$2.99

MARKET SHARES

Share of Overall Units

Marvel

47.69%

DC

32.32%

Dark Horse

5.13%

Image

3.64%

IDW

1.60%

Dynamic

1.32%

Wizard

0.86%

Avatar

0.77%

Tokyopop

0.63%

Devil's Due

0.58%

Viz

0.54%

Archie

0.52%

Eaglemoss

0.28%

Slave Labor

0.26%

Virgin

0.25%

Oni

0.23%

Random House

0.18%

Gemstone

0.14%

Fantagraphics

0.12%

Checker

0.04%

Other

2.90%

Share of Overall Dollars

Marvel

42.46%

DC

30.43%

Dark Horse

5.33%

Image

4.80%

IDW

2.10%

Tokyopop

1.48%

Dynamic

1.34%

Wizard

1.14%

Viz

1.10%

Eaglemoss

0.90%

Avatar

0.80%

Devil's Due

0.68%

Random House

0.60%

Gemstone

0.39%

Archie

0.35%

Virgin

0.32%

Slave Labor

0.30%

Oni

0.27%

Fantagraphics

0.26%

Checker

0.26%

Other

4.68%

Items in Top 300

Marvel

94

DC

82

Image

28

Dark Horse

20

IDW

15

Archie

9

Dynamic

9

Avatar

7

Devil's Due

5

Bongo

4

Boom

3

Slave Labor

3

Virgin

3

Antarctic

2

Fantagraphics

2

Gemstone

2

Mirage

2

Oni

2

Bluewater

2

Broadsword

1

Digital Webbing

1

Dork Storm

1

Kenzer

1

New England

1

Rude

1

Share of Units in Top 300

Marvel

52.26%

DC

33.20%

Dark Horse

4.74%

Image

3.16%

IDW

1.57%

Dynamic

1.37%

Avatar

0.68%

Devil's Due

0.57%

Archie

0.39%

Bongo

0.34%

Slave Labor

0.24%

Oni

0.22%

Virgin

0.18%

Boom

0.18%

Rude

0.14%

Broadsword

0.13%

Gemstone

0.11%

Antarctic

0.09%

Mirage

0.09%

Fantagraphics

0.08%

Kenzer

0.06%

Digital Webbing

0.05%

New England

0.04%

Bluewater

0.07%

Dork Storm

0.03%

Share of Dollars in Top 300

Marvel

52.34%

DC

32.11%

Dark Horse

4.59%

Image

3.29%

IDW

2.12%

Dynamic

1.39%

Avatar

0.78%

Devil's Due

0.64%

Bongo

0.33%

Archie

0.30%

Gemstone

0.28%

Slave Labor

0.28%

Oni

0.26%

Boom

0.19%

Virgin

0.17%

Fantagraphics

0.17%

Rude

0.14%

Broadsword

0.12%

Antarctic

0.10%

Kenzer

0.09%

Mirage

0.09%

Blue King

0.08%

Digital Webbing

0.06%

New England

0.06%

Dork Storm

0.03%

Dollar Share of Top 300 Comics & Top 100 TPBs

Marvel

49.63%

DC

32.14%

Dark Horse

5.03%

Image

3.80%

IDW

2.23%

Dynamic

1.60%

Avatar

0.84%

Devil's Due

0.71%

Tokyopop

0.45%

Gemstone

0.37%

Slave Labor

0.30%

Checker

0.28%

Bongo

0.28%

Random House

0.28%

Archie

0.25%

Oni

0.22%

Adhouse

0.19%

Boom

0.16%

Virgin

0.14%

Fantagraphics

0.14%

Rude

0.12%

Viz

0.11%

Broadsword

0.10%

Seven Seas

0.09%

Antarctic

0.08%

Kenzer

0.08%

Scholastic

0.08%

Mirage

0.08%

Bluewater

0.07%

Digital Webbing

0.05%

Digital Manga

0.05%

New England

0.05%

Dork Storm

0.02%

THE FINE PRINT

The monthly sales estimates at right are for items shipped by Diamond Comic Distributors, the largest comic-book distributor in North America.

Diamond does not publish sales figures; instead it publishes "indexed" sales tables, in which it keys orders for all comics it lists sales for to a single comic book (usually Batman), with one “order index point” being equal to 1% of that title’s orders.

Along with other methods, we use the actual Diamond final orders from titles to approximate what an order index point equals each month.The result is applied to the Diamond charts to produce the estimates seen at right.

The figures represent only those comics and graphic novels that Diamond shipped to North American retailers in the calendar month. While Diamond's sales represent the majority of periodicals in circulation, they are a smaller portion of the overall graphic novel market.

An item may appear in more than one month's charts due to reorders; for a better idea of a comic book's overall sales, look for its end-of-year sales in the Year Overview section, where available.

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