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Sunday, March 25, 2018

Refresh Your Car! with automotive fragrance

The official launch with the VIPs holding the mockups of the 4 product formats for Refresh Your Car!® in Malaysia from left to right:

- Mr Thean Ong Khee and Mr Sam Tan Suang Jak with the Dual Vent Stick

- Mr Alberto Ramirez-Icaza with the Mini Clip Oil Diffuser

- Mr Lee Kim Chye with the Gel Can 2.5 oz

- Mr Aaron Abner Ang with the Dual Scented Oil Diffuser.

Shopping for automotive fragrance? Do check out the on going roadshow of Refresh Your Car at 1 Utama Shopping Centre. Today is the last day to shop there, you can check out the full range of Refresh Your Car! scents and products formats available in Malaysia, with four booths evoking the scent categories - Fruit Garden, City, Beach and Snow-Capped Mountains.

"In recent years, Malaysian residents are registering more than half a million new passenger vehicles every year. Meanwhile, in this tropical climate, unpleasant odours can often linger in our cars despite our efforts to keep our cars looking and smelling good. We see this as an opportunity for us to enter the automotive fragrances segment in Malaysia. With Refersh Your Car!'s patented odour elimating and masking technology, we are extremely confident that we can offer an impactful difference to car owners in Malaysia, who face the impact of humid weather on their cars every day," said Aaron Abner Ang, Senior Brand Manager - Malaysia, Singapore & Indonesia, Energizer Holdings Inc.

Energizer Malaysia expanded its brand portfolio in Malaysia on 23 March 2018 with the official launch of the Refresh You Car! automotive fragrance brand - one of the leading automotive fragrance brands in the United States. Energizer Malaysia's holding company, Energizer Holdings bought over HandStands Holding Corporation, the former parent company of Refresh Your Car! in 2016.

Refresh Your Car! air refresher products are offered in four formats in Malaysia:

Vent sticks unique to the brand

Mini-clips oil diffusers

Dual-scent oil diffusers

Gel cans

Consumers will be able to experience the brand's odour eliminating and masking technology in action through demonstrations and also enjoy the Virtual Reality Drive with Refresh Your Car! at the roadshow.

Refresh Your Car! products are available for purchase from 23 March 2018 at all AEON stores and other selected supermarket chains. For more information, you can viist www.refreshyourcar.com