Tuesday, June 29, 2010

Email Use Declines, Especially for 18-34 Year Olds

"Online Canadians have reported a significant decline in the number of weekly emails received, according to the latest Ipsos Interactive Reid Report. The average number of email received in the past week (including spam) has declined by 35% from 198 in late 2008 to 129 today.
Study author Mark Laver noted that ‘when you look at some of the new communications platforms, such as Facebook, Twitter and Messenger, that have taken off in the last few years the decline in email usage is really not that surprising, what is surprising is the size of the decline that is happening.’

Generally, 18-34 year olds do everything more online than their older counterparts. However, this age group now receives the fewest emails each week with an average of 116. Those respondents with high school educations or less also receive significantly fewer emails each week."

MP: Compared to Q4-2007 (226 average emails per week), email use in Canada during the first quarter of this year is about half that amount (129 average weekly emails).