Here's a video interview with Sriram Peruvemba at the Freescale Technology Forum in Orlando. He shows off the plastic unbreakable and bendable e-ink screen and talks about the status of e-ink technology in the market.

The plastic screen, integration with the Freescale i.MX508, all that means lower cost sub-$100 e-readers, some that are basically unbreakable, that you can drop on the floor safely, that can be put in the bag without leather case, the e-ink based screens can then also more likely be used by children in school.

It is almost the same as plastic logic videos that I have been watching for almost as long as a year. And where is the que at the moment ? I find it all quite exciting but as long as there is no device on the market that prooves the technology is mature enough for end-customers I am not going to belive any talk about affordable plastic e-readers. I do not even want especially affordable. I just want to see any of those plastic readers anywhere to buy. And all that we have got is those boring interviews. I am really tired of those ...

It is almost the same as plastic logic videos that I have been watching for almost as long as a year. And where is the que at the moment ? I find it all quite exciting but as long as there is no device on the market that prooves the technology is mature enough for end-customers I am not going to belive any talk about affordable plastic e-readers. I do not even want especially affordable. I just want to see any of those plastic readers anywhere to buy. And all that we have got is those boring interviews. I am really tired of those ...

E Ink Holdings Inc. is also working to deploy E Ink to render text on devices other than e-readers, Taiwanese CEO Scott Liu, 61, says. Imagine a device the size of a credit card with a small screen that runs on E Ink technology and can be used for more than two years on a single battery charge. That is the future, Liu says, and other products could include smart cards, mobile phones and so-called “smart surfaces,” which will have multi-touch interfaces that allow several users to work on one device at the same time.