crealytics' PPC Blog

About this blog

Within this blog, the experts of crealytics – Europe's fastest growing PPC technology company – provide commercial decision makers with important PPC tools as to monitoring and performance as well as support them in taking the right decisions for their department. Regarding PPC managers, this blog provides useful insights which can be gainfully used in the daily PPC business.

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Author: Maximilian Hainlein

I'm working for crealytics as Social Media and Marketing Manager since 2011. My motto: "It's better to be the needle than the haystack."

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It’s Monday and time for our weekly recap. Last week we heard about the new automated extensions for Shopping campaigns, an extra text ad on mobile devices and Facebook surpassing Google in referral traffic.

It’s Monday and time for our weekly recap. Last week everybody was speaking about the founding of Alphabet and its consequences for Google. In addition, we heard about Amazon dropping product ads and AdWords introducing automated bidding solutions for Google Shopping.

Yesterday (PDT) ended with a big bang: Google restructured the whole company and is now a subsidiary on newly founded Alphabet Inc. Larry Page and Sergey Brin announced the changes on the official Google blog, stating that “Alphabet is mostly a collection of companies. The largest of which, of course, is Google.”

Delivering Google AdWords campaigns without differentiating them first will result in a large number of ads being placed. However, your conversion rates will only improve if you also effectively limit your target groups – which will also spare your budget. Many companies miss out on revenues from their Google AdWords campaigns because they only segment their target groups superficially – sometimes, Google’s default settings are simply too convenient.

However, the current trend is moving towards increasingly specific segmentation. In these presentation slides, we’ll introduce you to some of the trends and demonstrate the different options they offer.

It’s Monday and time for our weekly recap. Last week it was all about Google. The Internet giant released several updates and enhancements for its advertising products, such as Ads on Google Play, Merchant Centre Feeds, Dynamic Search Ads, and Quality Score reporting.

It’s Monday and time for our weekly recap. Last week, we heard about the new Manufacturer Center introduced by Google, as well as about Apple filing a patent application for delivering ads based on a user’s account balance.