A planetary bestseller, in 2017, the sneaker was confirmed as the most dynamic kind of shoe in Italy. When compared to the stagnant consumption characterising other footwear types, it is the only kind to have actually gained a +4%, thus reconciling the tastes of all Italian consumers, whether they are women or men, old or young. Our market is confirming what is currently a global trend affecting both East and West, with reasons spanning both far and wide.