We’ve all seen them: processed food products labeled “all natural,” sugary snacks called “low-calorie,” workout shoes called “toning.” While some claims about health benefits are valid, many of them are bogus or, at best, incomplete. When a company makes exaggerated or misleading health claims through advertising, marketing, or packaging, we call that “leanwashing.” And we want to help you know it when you see it.

If you’ve seen an ad or packaging that promotes the health benefits of a product, post it here, rate it, then come back to see what other users say. While you’re here, view and rate other ads, too.

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The Leanwashing Lowdown is where nutrition and marketing experts offer their analysis of ads that have been posted on the Leanwashing Index.

NAKED JUICES AND ‘NATURAL’

PepsiCo announced it will no longer label Naked juices as being “all natural.” Former food marketing executive Bruce Bradley takes a look at what this could mean for the use of “natural” on other products.

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