Brand it Like Serena

Tennis player Serena Williams of the US poses with her new outfit ahead of the 2013 Australian Open in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (L) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (L) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

Tennis player Serena Williams of the US poses with her new outfit ahead of the 2013 Australian Open in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) poses with fitness fans after joining a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)

US tennis player Serena Williams (C) joins fitness fans at a sponsor's workout training club in Melbourne on January 8, 2013. Top tennis players are arriving in Melbourne in the lead up to the Australian Open which runs January 14-27. (Photo: AFP/Getty Images)