“Half of adults say that they are discouraged from dining at fast food venues because the food served is not good for them, yet uptake of healthy options is typically low. Dishes with improved health credentials which continue to deliver on the fast food experience users expect should resonate.”

– Aimee Townshend, Food & Drink Analyst

This report covers the following issues:

Drinks and fries offer scope for operators to tap demand for customisation

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Table of contents

Introduction

Definition

Abbreviations

Executive Summary

The market

Figure 1: UK chicken and burger bar market, value sales, 2009-19

Market factors

Companies, brands and innovation

Leading players plan expansion

Who’s innovating?

The consumer

Venues visited

Figure 2: Fast food outlet/restaurant usage, May 2014

Barriers to using fast food restaurants

Figure 3: Barriers to using fast food restaurants, May 2014

Attitudes towards fast food outlets

Figure 4: Users’ attitudes towards fast food outlets, May 2014

Menu enticements

Figure 5: Chicken/burger bar menu enticements, May 2014

Venue enticements

Figure 6: Chicken/burger bar venue enticements, May 2014

What we think

Issues and Insights

Drinks and fries offer scope for operators to tap demand for customisation

The facts

The implications

‘Stealth health’ and signposting can help address health concerns

The facts

The implications

Digital loyalty programs can provide a platform for push marketing

The facts

The implications

Trend Application

Encouraging healthier consumer habits

Play whilst you queue

Faster fast food

Market Drivers

Key points

Consumers find themselves in a better financial situation in 2014

Better-off consumers are more health-aware

Health concerns are a key barrier to fast food venue usage

Fast food’s core user group set to shrink between 2014 and 2019

Figure 7: Trends in the age structure of the UK population, 2009-14 and 2014-19

Strengths and Weaknesses

Strengths

Weaknesses

Who’s Innovating?

Key points

Healthier fare at fast food outlets

Fast food continues to raise health concerns

Signposting better-for-you menu items

Operators explore ‘stealth health’

McDonald’s leads the way with modern marketing initiatives

Social media

Interactive content

The Happy Meal gift gets a digital update

Nando’s and GBK look to drive engagement online and through apps

New products appeal to consumers

Seasoned chips

South American flavours

Simple dishes at the premium end

Market Size and Forecast

Key points

Outlet expansion and positive consumer sentiment expected to support growth in 2014

Figure 8: UK chicken and burger bar market, value sales, 2009-19

Positive consumer sentiment should benefit dining out

Leading operators note expansion plans

The market faces competition from fast casual venues and the retail market

Expansion to new occasions has supported recent growth

Falling number of 20-24s and weak health perceptions pose a challenge for the market