Interview: The President of Antenna Direct – OTA 3.0, Broadcast TV, The FCC, & More

This week I was able to sit down with Richard Schneider the CEO of Antenna Direct. We talked about everything from the new 3.0 over-the-air TV standard to the FCC and broadcast TV.

This was a great opportunity to get a look into the world of broadcast TV past, present, and future.

Here is our interview with Richard Schneider.

You can also download the audio of the interview with our new podcast: Cord Cutting Conversations. A few times a month we will be releasing interviews with some of the most interesting people in the world of cord cutting.

Our goal is not only to inform everyone about cord cutting but also to record the history behind many of these companies. As the world of entertainment changes someday we will look back on these last few years as the starting point of something new and great.

So I listened to the podcast and Mr. Schneider says that ATSC 3.0 is an interactive IP system. He fails to elaborate how that can be with just being received over an antenna. My guess is that it will work with your internet; will 3.0 work without an internet connection? The FAQ on antennasdirect.com has no explanation of how any of the spy “features” work. Targeted ads, click for more info on Amber alerts, and accuracy for how long people are actually tuned into any particular show, etc.

ATSC.org acknowledges the targeting and collection of data; but fails to explain how the broadcaster gets it. A CNET article (may 2016) says that 3.0 is a hybrid system, the antenna received signal and the interactivity via broadband (and left that unanswered). That leaves me to wonder how. So if it doesn’t need home internet, how does the collected data get back to the broadcaster?

I LOVED this interview! I am fascinated with antenna technology and it’s cool to hear about innovations in that field. Hopefully this next 3.0 generation will indeed fix all those glitches the current system has and will indeed be more robust. The signal is so great but it can drive me crazy when it gets scrambly.

Please Join The Cord Cutters Club News Letter

Join the Cord Cutters Club and get our weekly newsletter , deals for cord cutters, and other explosive content.

Email address:

Leave this field empty if you're human:

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like Amazon.com and others. Affiliate links help sites like Cord Cutters News, LLC stay open as more people use ad blockers. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. If you have a question you can contact us HERE.