The sausage brand started by the late country singer of the same name has become a breakfast staple, with product offerings even including a pancake-and-sausage on a stick. Now the brand is hoping its new bowls and sandwiches can lure eaters at other meals.

Jimmy Dean, owned by Hillshire Brands, is rolling out 16 microwavable products designed to be eaten later, including a pulled pork sandwich and grilled steak bowl.

Hillshire’s expansion into products that aren’t made entirely out of meat has been critical in helping fatten the company’s profit margins.

With foods like sandwiches and bowls, meat is just one of several ingredients — meaning profit margins are much higher.