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In today’s environment there is a major drive to reduce wastage and none more so in the area of printed material for expos. Going Green is not just desirable but thanks to the software powering the Holo-Info-Desk is easily achievable.

To understand the background to this is we need to consider the big picture in regards to the use of brochures, catalogues and current trends in the expo environment along with consumer behaviour.

First please do not get us wrong, printed brochures and the like are still valid and very useful in today’s business environment. However we have all been to expos gathered up the brochures and collected a flyer and I would guess in many cases you may not have had a second look at them, they have been lost, still stored on the expo bag in the corner or event thrown out.

The Brochure Requestor could save $1,000's off your print bill

The market is more hungry than ever before for information, the thirst for product and service information will only grow. Freighting large qty of brochures for international expos is rising in costs….and then what do you do with all the material that was never stuffed into an expo bag. Information is becoming redundant and out of date more quickly. Is your carefully produced brochure simply an expo bag stuffer? Have you considered that your expo brochure could be preventing valued discussions with your expo visitors. If they have your brochure why would they need to talk to the sales staff?
So how does a exhibitor large and small cater to these challenges?

– Print more brochures?
– Print more often?
– Print in the city where the expo is?
– Find a way to develop printed material more quickly?
– Leave the printing to Just In Time?
– Reduce the pages printed?
– Use black and white instead of colour?

When sales staff use the Holo-Info-Desk as a sales surface in an expo with a strategy and process in mind, the Brochure Request function will achieve a number of key results. One of which, is that the visitor will have actually been talking with your sales staff about your product and services and they will have naturally captured the visitor name and email address as part of the process which is automatically entered into a excel compatible database.

First keep in mind that the Holo-Info-Desk is not a play toy or designed to entertain the expo sales staff. Its designed to enhance your company engagement with the expo visitor – whether it is in the Competition Mode, Product / Media exploration mode….bottom line it is there to win you business and help the expo visitor understand your company further, your products and services. So how how does this relate to printed brochures?

With the Brochure Request function in the latest version of the software, users simply enter their name/email address select the brochure they are interested in and then choose the delivery mechanism – Email, Auto Save to a USB memory stick or if a printer is connected then it can be Automatically Printed.

Ideal for automotive industry exhibitors and is one off the shelf model already available.

The Holo-Info-Desk systems deliver huge savings for companies wanting to minimise their print bills at seminars, expos and retail applications. In areas like museums or at galleries where often it is not possible to take away printed material, the Holo-Info-Desk adds new benefits.

The obvious advantages when your “print media” is on the Holo-Info-Desk philosophy can be catogorised as follows.

1 – The sales expo staff decide on the spot what will be printed.
Each printed brochure is printed for an exact enquirer based on conversations.
2 – Providing the option of sending to the visitor by email is extremely efficient especially if you have many to send the information to and this function is available on a touch button.
3 – And to really make the customer feel very special, valued and will never throw away your material we offer the USB function. This option provides long term value with numerous options as follows:

1 – Simply insert the branded USB memory card into the computer and the brochure is saved.
2 – Load the material before the expo onto the USB card and only give to qualified prospects
3- We can load all your material at the time of manufacturing your custom and branded memory card. This can feature full colour printing
4 – We can programme the memory card at time of manufacture that the material can not be deleted or over written.
5 – We offer a variety of memory card capacity and in a wide variety of shapes and sizes.

The memory card can hold many kilograms of equivalent paper brochures. I recall leaving one international conference in pre-internet days with about 60kg plus of catalogues and brochures in 4 cartons. The beauty of the Holo-Info-Desk system is that you can also include product videos, company intro video material, demo video that would also be installed on the Holo-Info-Desk for the visitor experience.

Just this morning a manufacturing colleague mentioned that the one thing that you are guaranteed to run out of at the expo is writing pens and sweets….. we love to collect freebies from exhibitors which makes the Holo-Info-Desk custom USB cards even more desirable item for qualified visitors.

If you would like to discuss how you can reduce your printing costs, prevent brochure churn, go digital then please contact us for a free no obligation discussion.