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Leveraging Your Marketing Database to Gain Brand Traction

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

Having a database filled with not only basic information like correct phone numbers and emails but also key assets like in-store and online purchase history will add value to your business.

Your database is also a valuable asset in today’s omnichannel world. As a retailer, it gives you an inside look at how to improve your website and in-store experience for customers.

In this report by Multichannel Merchant, you will learn:

How Dylan’s Candy Bar doubled the size of its customer database

How to cut through the clutter of your database

Why marketing technology can benefit marketers

How Nasty Gal learned to “play nice” with big data

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