Public Relations (PR) Officer
Salary

Public Relations Officers in the United States take home an average $45K per year. A large number report receiving medical coverage from their employers and a majority collect dental insurance. Most workers in this position report high levels of job satisfaction. The vast majority of Public Relations Officers (84 percent) who responded to the survey are women. This report is based on responses to the PayScale salary survey.

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

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Job Description for Public Relations (PR) Officer

Public relations (PR) officer jobs are typically classified as marketing or communications positions. Public relations officers are responsible for planning, developing, and implementing marketing and communication strategies for an organization. They are also responsible for presenting these strategies to the organization’s clients, stakeholders, and the general public. A public relations officer’s main objective is to communicate with the media and other outside news and press organizations to ensure that all media communications regarding the company are positive. This position is present in many different industries, including hospitals, businesses, universities, construction firms, law firms, manufacturing facilities, and many others. The public relations officer is also responsible for writing speeches and public presentations; preparing visual aids, press releases, and news releases; compiling and distributing media press kits; and organizing public events.

Individuals in this position typically work with other individuals in varying levels of responsibility within the organization, including executives, assistants, senior managers, customer service personnel, marketing professionals, and sales representatives. The public relations officer also works directly with outside media outlets and their representatives. The position is typically full time in an office setting, although overtime may be required during specific periods of time and prior to large events. Some travel is usually required. This job typically reports to a marketing director or manager.

Public relations officer jobs typically require a bachelor’s degree in marketing, communications, or a related field, as well as three to five years of public relations experience. Previous media experience is often preferred. Strong written and oral communications skills, good interpersonal skills, and the ability to think creatively is a must. Public relations officers must be proficient with basic computer programs as well.

Public Relations (PR) Officer Tasks

Plan and advertise special events.

React to publicity situations and interact with the press to improve organizational image.

Interact with the press and the public, forming strong positive relations.

Create, support, steer and track publicity campaigns.

Set brand standards and design online and paper materials are up to date.

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This chart shows the most popular skills for this job and what effect each skill has on pay.

Public Relations Officers report a narrow range of specific skills. Media / Public Relations and Oral / Verbal Communication are considered valuable skills and can increase employee pay. Oral / Verbal Communication, on the other hand, is typically associated with much lower pay.