It is an AR card. It's made by Sony. It's for the PS Vita. And it's not the final design.

Sony showed off the AR features tonight at an event in Tokyo Bay. This is a look at the AR cards for the PS Vita. It is not the final design, and Sony said it would likely change.

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The PS Vita will come with six AR cards, which can be used to turn the real world into a virtual gaming space. It will also feature markerless AR tech that will allow gamers to enjoy AR tech without the need of cards like this.