Transcript of "Star bucks"

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By
maruthupandian
STAR BUCKS

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 Tata Global Beverages Ltd and Starbucks Coffee
Company have set up a 50:50 joint venture (JV) called
Tata Starbucks Ltd.
 The JV company would own and operate Starbucks cafes
across India.
 These cafes will be branded as Starbucks Coffee 'A Tata
Alliance'.
 Started on October 2012.
 Currently 25 stores across Mumbai,Delhi,Pune.
History…

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• Higher income group location place
• Airports ,malls,wel known areas
• Highly visiting areas
• locations of Seattle’s Best or placement of the brand within 30
miles, rebrand some locations as a local shop.
• Location Selection.
Place