Step 2: Tips for personalizing your shirt!

GETTING THE BEST PRINT RESULT

Use designs that aren’t blurry when you zoom in. If you're after a specific size, leave us a note. We love
PNG files. In Google, use the ‘large’ image filter, or use one of OUR designs by clicking ADD DESIGN & type what you are looking for.

CHECK THE PRODUCT INFO TAB

FREE BACKGROUND REMOVAL

Just ask us to remove the background in the notes section when you’re ready to head to the
checkout.

USE OUR DESIGNS FOR FREE

Select and personalise any design from our store! You can change the text and colour of our custom designs to suit your needs.

NEON & COMPANY COLOURS

Contact us for neon coloured prints or if you need us to match a Pantone spot colour.

FAIR PRICING

We're the only online t shirt printing company not to sting you for extra charges when changing the colour of your garment! The combined printing and garment price is displayed in the top right corner of this page.

CAPPED SHIPPING PRICE

Receive your order in 7 business days for $8, but if you want it sooner we have rush options
availabe during checkout!

Our online set up wizard will guide you through the entire set up process. Here is a rundown of the steps that the wizard takes.

How to start, stop and use the setup wizard

You can start, stop, and resume the setup wizard in several different ways. Normally you should follow the wizard steps in the sequence as prompted, but it is permissible and sometimes advantageous to suspend the wizard and resume later. You must be logged in to access these commands.

Begin setup wizard after signup

When you finish signing up, you are invited to begin the setup wizard. This will automatically start the Store Setup Wizard.

Run wizard commands in menus

You can run the setup wizard at any time by clicking its command in the menu list:

• Manage Store > Store Settings > Run Store Setup Wizard.

Resume wizard from dashboard

The Dashboard > View Dashboard page shows the progress of the wizard. Resume the wizard by clicking the desired wizard step directly (usually the next incomplete step). Or click the Resume Wizard button – this restarts at Step 1. Then just click the step you want to go to.

Complete step with Save & Continue button

A Save & Continue button is displayed at the bottom right of each page of a setup wizard. Normally you will enter the required selections and/or data in the wizard page, and then press this button to continue. The current wizard step is then designated as ‘completed’ and ticked to indicate so. The next wizard step is then displayed.

Leave step incomplete

You can progress to the next wizard step without completing the current step if you wish. This is useful if you don’t have the required information available, and want to have a reminder that the step is not complete. Do not press the Save & Continue button – rather, simply click the next step you want from the list at the side.

Jump to specific step out-of-sequence

You can jump back or forward to any wizard step you want simply by clicking the name of the step in the list of steps at the left of the screen, or in the dashboard progress.

Remove wizard status from dashboard when complete

When all steps of a wizard are ticked as ‘complete’, the list of steps is no longer displayed on the dashboard, but a summary of wizard status remains. You can (and should) remove wizard status from the dashboard when you are finished by clicking the link for this on the dashboard.

Caution: Once removed you cannot get it back on the dashboard again. But the wizard is always available via the relevant menu command.

Check and/or edit the settings in the tabs and click Save & Continue to go to the next wizard step. You can come back to this step and make further changes any time.

Tip: If you switch from Manage Store to View Store, you may need to press the Refresh button on your browser to see changes. During setup, it's a good idea to keep both views open in separate browser tab. As you makes changes, click the Save/Update button, change to the View Store tab and press the F5 button to refresh.

Branding tab -The Branding tab settings are essential to creating a good brand identity for your store. Quick initial settings are OK during setup, but think carefully about your image before you go live. See also View Store module layout.

Store name - Enter the name of your store here. The store name defaults to the name of the fulfillment center. It is displayed as large text prominently at the top of store pages. If you upload a store logo, the store name is replaced by the logo. The store name is also displayed in the browser tab page title for Manage Store in the syntax ‘Store Name-Fulfillment Center Name-Management’.

Tip: Start with the text name and replace it with a graphic logo during ‘In Testing’ stage of

setup.

Tagline - The tag line appears as small text under the store name. Use it as a promotional sales text. If you choose to use a store logo, the tagline Is not displayed. In which case you should include your tag line embedded within the store logo graphic.

Store logo - The store logo is displayed prominently at the top of all your store pages, replacing the text display of store name and tag line. We recommend you use a professionally designed graphic to give your store a professional look.

Tips: To enhance the branding of your store website, choose the size, colors and any text message to blend with the website template you choose. A graphic with a transparent background can be used if you want to display an non-rectangular graphic over the page background. Better image quality is usually obtained if you design the store logo to be the correct size without re-sizing. However, if necessary, tick the Resize Image option to change the image size to fit the website template you use.

Site title - Text entered here will appear in the browser tab as the page title when the public views your store. You must choose ‘View Store’ to see it.

Note: This public page title is different from the private, Manage Store page title which uses the store name and fulfillment center name.

Site icon - The icon image you select here appears as a small graphic logo next to your page title in the browser title bar. This is a ‘nice-to-have’.

Note: Native ICO files are generally 16x16 pixels. However, you can in fact insert any bitmap here – e.g. PNG, BMP, JPG, etc – but it will be resampled to 16x16 format. To avoid loss of image quality, it is best to design your icon to these dimensions. Some browsers will accept .PNG files here and some will not.

Reminder: Click the Save & Continue button for changes to take effect in the setup wizard. If not using the setup wizard, click the Update button.

Tip: Settings which only affect individual pages can be later configured under Step 8 of 9: Choose store pages and content. See also Website Pages – Overview.

Keywords tab - The Keywords tab settings are very important for you to attract customers to your store website and to manage your site. But they are not needed during initial setup when your site is ‘Under Construction’. Come back and set these up during ‘In Testing’ stage before you ‘Go Live’ with your store.

Tip: Get an experienced web person to do this for you if you are not proficient at these web techniques.

Meta keywords - Keywords provide additional text, along with your page text, for crawler-based search engines to index your site. Choose keywords carefully so new customers can find you easily when they search.

Meta description -Entering a site description here can help define your site for the purposes of search engines.

Tip: The View Visitor Statistics > Search Terms option can give you clues as to what keywords and phrases you might want to include here. See also View Visitor Statistics.

Options tab - The Options tab settings let you choose whether to include or not include various pieces of information on your store. Many are small details shown on the very top line of your web pages. These settings are not important during setup. To start with you can accept the defaults and come back and fine-tune during the ‘In Testing’ phase. See also View Store module layout.

Display dropdown menu - Activate to enable a dropdown menu showing extra options when the cursor is rolled over

the top menu.

Display shopping cart - Activate to display 'Shopping Cart' tab in the page header. This allows visitors to view at a glance their selected products and proceed, optionally, to checkout.

Display recently viewed items - Activate to display 'Recent Items' tab in the page header. This allows visitors to view at a glance any recently viewed products and, optionally, link back to them.

Display currency chooser - Activate to display 'Currency' tab in the page header. This allows visitors to change the currency they view your site in.

Display search box - Activate to display 'Search' field in the page header. This allows visitors to activate the search engine which allows searches on Products, Designs, Categories, Users and User Comments.

Display breadcrumbs - Activate to include 'breadcrumbs' below the site menu for quick navigation.

Allow comments - The Print Bar provides a commenting facility to allow visitors to comment on products and designs in your store. Activate this option to allow visitor comments.

Allow voting - Similarly, The Print Bar provides a voting facility to allow visitors to vote on products and designs in your store. Activate this option to allow visitor voting.

Allow sharing - Allow customers to share products and designs on social websites.

Allow online designer - Some stores want to sell only pre-decorated products. In which case, they want to prevent customers from customizing products (even blank products). Select ‘No’ to disallow use of the online designer.

Note: If you choose ‘no’, you probably also want to set up your pre-decorated products to disallow customization. See Step 6 of 9: Create categories & add store designs. Also you will want to suppress the ‘Create’ or ‘Designer’ pages. See Step 8 of 9: Choose store pages and content.

Note: A store thus created is called a 'referral store' and, as such, you have a right to a 'referral commission' on all transactions passing through it. Note that this is not the same thing as the 'sales commission'. For a full discussion of DecoNetwork commissions, see Pricing Elements.

Display phone number - Display the telephone number in the header or footer of your site.

Store signup - Select ‘Yes’ if you want to be notified by email when someone creates an affiliate store under your store.

Tracking - The Tracking tab settings are important, as the name suggests, for tracking site visits and transactions. They are not needed during initial setup when your site is ‘Under Construction’. Come back and set these up during ‘In Testing’ stage before you ‘Go Live’ with your store. Get an experienced web person to do this for you if you are not proficient at these web techniques.

Google conversion tracking ID - If you are using Google AdWords to send traffic to your site, insert your Conversion Tracking ID here in order to track how many visitors from this source actually place orders. See also Configure Google Analytics.

By way of explanation, you may want go into a partial affiliate arrangement whereby you pay commission to anyone who sends you a lead which eventuates in a sale. For example, someone may maintain a soccer blog and you sell soccer gear. They may not want to set up

a full DecoNetwork affiliate store under yours but they may want a commission on any sales they send your way.

In this case you can use a tool such as 'iDev Affiliates' (www.idevdirect.com) which provides some short code (usually JavaScript) which your contact pastes into their website page. When your website gets a sale, it sends this data back to the iDev website and from this, the iDev site generates a report. For example, you may learn that the soccer blog website sent 300 people to your store and from that 300 people, 15 purchased. The report will also give you the value of those 15 transactions.

The code that the services like iDev Affiliate provides, typically lets you embed an order number and order amount to include in the report. This helps you calculate the commission and provides you with the order number to track the sale your contact helped you make. Therefore, in the code there will be a placeholder to enter the variable tags '[ORDER_ID]' and '[ORDER_AMOUNT]'.

Step 2 of 9: Select store appearance

Use the Select Store Appearance page to select a template for your store. The template sets the overall layout and look & feel of your online web store. There are 15 templates to choose from, each in several different color combinations. By default, a new store starts with the ‘Clean’ template. It is a simple presentation which is easy to customize for newcomers. Scroll down the list and see it ticked as currently selected. Click the color boxes to get a quick preview of different color combinations.

Tip: During setup, it is not so important which template you choose – you can easily change it later. Take your best guess, and then come back later during ‘In Testing’ stage when you have a better idea of what you want your store to look like.

How to choose a template

Scroll through the list of available templates and choose one to try, and click one of the color schemes for that template.

Tip: Remember that during setup, it’s a good idea to keep both Manage Store and View Store views open in separate browser tabs. As you make changes, click the Save/Update button, change to the View Store tab and press the F5 button to view the effect of those changes.

Experiment with the various themes available until you find a look & feel suited to your store’s business and target market. While not set in stone, the theme you set at the beginning is likely to persist throughout the life of the store. Click the corresponding Select & Continue wizard.

Optionally customize template later

Any template you choose can be further customized to suit your preferences later on. Use the commands in the Appearance menu or via the Edit Appearance management bar button. Customizing requires skills in website HTML and CSS concepts. Get specialist assistance if you are not familiar with these techniques.

Caution: Do not change your template if you have done customizations to your site, or you can lose the customizations. Choose your template before doing customizations. See Customize Template HTML for options on how to protect changes.

Step 3 of 9: Configure store price settings

Use the Store Price Settings page to set the retail prices that customers will see in this store. The wholesale prices of products and decorations are set by the fulfillment center. Each store manager chooses how much to ‘mark up’ these prices to set the retail prices for this store. The fulfillment center will set a default markup which gives his ‘recommended retail price’. The store manager can choose to accept the default value or change it higher or lower.

Wholesale to retail markup

Mark up as percentage of wholesale price - Choose this option to specify the markup for the store’s retail selling price as a percentage of the fulfillment center’s wholesale price where Store Retail Price = Wholesale Price +

Markup % of Wholesale Price.

Note: The price markup, in turn, determines the affiliate stores’ Sales Commission (percentage) – e.g. a 20% markup from the wholesale price results in a 16.7% sales commission of the retail price.

Mark up as fixed amount - Choose this option to specify a dollar amount as a markup, irrespective of wholesale price,

where Retail Price = Wholesale Price + $ Markup.

Note: For decorated products, the markup can be further adjusted to reflect the value-adding associated with custom

Setting this field to 5c will round prices to nearest 5c increments. Set it to 0 if you want to round prices to 99 cents.

Drop to .99

If you want to round prices to 99c, enter 00 in the ‘Round price to’ field and tick this option. When the value of a product is $20.00, for example, the store will automatically round prices down to $19.99.

Price display in stores

This setting determines the way prices will be displayed in store website pages.

Volume discounts

Bulk discounts are available for users of your site. If this option is ticked, a discount will apply to any markup as well as the product cost. If it is not checked, the discount will only apply to the product cost.

Step 4 of 9: Configure receiving commissions

Use the Configure Receiving Commissions page to set up the PayPal account where you want to receive commissions on orders placed through your affiliate store. The PayPal MassPay system allows DecoNetwork to send multiple payments instantly, saving time, money and the problem of having to individually send funds to each and every payment recipient.

PayPal details

You will need the PayPal Account Email identifier of your PayPal business account. If you haven’t already done so, contact PayPal for more details.

PayPal account

Enter the email identifier of your PayPal business account.

Mark this step as completed

Step 5 of 9: Choose blank product types

Select which of the fulfillment center blank product types you want to make available through your store. You can choose all available types or only individually selected types. Then choose which products within these types you wish to offer in your store.

Normally, for a local store, you would choose all products and types. For speciality additional stores, you may wish to restrict which products are offered to suit that stores target market.

The list of product types and products offered here are only those which the fulfillment center has chosen to make available to this store, AND which have configured products added to the fulfillment center’s site.

If the fulfillment center later adds more product types, you may need to re-visit this step, unless you tick ‘all product types’. Customers will see the product types and be able to search for specific products by type.

Step 6 of 9: Create categories & add store designs

Use the this page to upload and categorize your own designs which will be available only in this store.

This step is optional during setup – it is not essential to set up store designs but they can be quite useful. It is quite OK

to skip this step during setup and come back later during ‘In Testing’ stage, or even after you go live.

Refer to Help for details on how to setup and manage store designs.

Step 7 of 9: Create categories & add decorated products

Use this page to optionally create, categorize, and manage pre- decorated products in your store.

It is not essential to do this during the initial setup wizard – you can easily come back and do it later, for example during ‘In Testing’, when you understand better how DecoNetwork works.

But pre-decorated products are a very valuable part of a DecoNetwork store, and you should try it out during the ‘In Testing’ phase of setup.

Step 8 of 9: Choose store pages and content

Tick which website pages and content options to include in your store.

We recommend ticking all available options first and then reviewing how the store looks. Selectively remove some sections if they seem too crowded to you. Think of your target customers and what they are most likely to want to see

first. There are also many more details of how to configure each page not presented during setup wizard. Check them later during ‘In Testing’stage when you are more familiar with the choices, and what you prefer for your store. See Manage Store> Website Pages > for details.

Choose home page options

The Home page is the first page that customers will see when they visit your store. It is pre-configured with several different sections of information typical for websites. Choose which sections to include in the Body part of the page.

Blank products

Tick to display the Create Now section in the Home page. It contains a sampling of blank (undecorated) products for a customer to choose from. This can be useful to prompt the customer with example products you have to offer which they can customize. They can always search for blank products from within the online designer on the Products page.

Decorated products

Tick to display the Products section in the Home page. It contains a sampling of your pre-decorated products. This can be good to emphasize pre-decorated products for a pre-defined market segment, by showing selected combinations of designs and garments. Good to give inspiration of what sorts of decorations are possible. Pre-decorated products are also shown on the Shop (Products) page.

Designs

Tick to display the Designs section on the Home page. It contains a selection of your store designs. Good to give customers an indication of some designs you have available. Or you can rely on more details on the Designs page.

Display Column menu on Home page

The Column is a menu of choices down one side of the home page – some site templates have it on the right side, and some on the left side of the page. See also View Store module layout. Choose whether to include the column menu at all, and what sections to display within it.

• It can be useful to give customers a quick overview of the types and categories of blank products, decorated products, stock designs, and store designs available all on 1 page.

• Or you may think it makes your Home page look too ‘busy’. The same information is also available via the page titles in the horizontal page menu.

Display column

Tick to display the Column menu section in the Home page.

Blank product categories - Tick to display the Create Now section in the column, showing a list of (fulfillment center)

Design categories Tick to display the Designs section in the column, showing available store design and stock design categories.

Login box - Tick to display the Login box in the column. It is displayed only if you are not yet logged in.

Newsletter signup - Tick to display the Newsletter Signup section in the column menu. It is important to

encourage customers to sign up so you can send them further sales and marketing

materials on an on-going basis.

Choose website pages to include in your store

Choose which pages to include in your DecoNetwork store. You can change your mind at any time later. You can also configure more details of how each page is displayed later. During setup, we recommend you take the default settings, and check each page carefully during ‘In Testing’ phase, to ensure you are comfortable with the contents and the appearance.

Tick to include the Home page. You can further customize the page later as described in Manage Home Page.

Blank products (Create page) - Tick to include the Create page. It displays blank (undecorated) products which customers can select from in order to create their own custom-decorated product. See help topicManage Create Page for details how to later customize the content and layout of the page. See also the setting ‘Display Online Designer Capability’ in Store Behavior tab of Site Settings.

Predecorated products (Shop page) - Tick to include the Products page, also known as the Shop page. It displays pre-decorated store products you have on offer. See help topic Manage Products Page for details of how to later customize the content of the page.

Store Designs page - Tick to include the Designs page. It displays the stock designs and store designs your store has on offer. See help topic Manage Designs Page for details of how to later customize the content and layout of the page.

Online designer - Tick to include the online designer page as a direct menu option. It provides a direct link to

the online designer without having to first select a product or design to use via the Create

and Product pages. See help topic Manage Designer Page for details how to later

customize the content and layout of the page.

About - Tick to include the About page. It tells your customers about you. See help topic Manage About Page for details how to later customize the content and layout of the page.

Contact - The Contact page provides contact information for your business in a variety of ways. By default, contact details will be set to your fulfillment center’s general contact details. Use the Website Pages > Contact page to replace the default with separate store contact details if desired. See Create Contact Page for details.

Step 9 of 9: Reminder to also check

After completing the initial store setup and during site testing, you should also check other configurable options such as adding store domain names, setting up visitor tracking codes, and possibly setting up Google Analytics. See Store Settings - Overview and Store Website Statistics - Overview for further details.

Finish store setup wizard

When the last step of the store wizard is completed, you are prompted to either view store or manage store. You can re-run the store setup wizard at any time to make changes or review your settings:

• Click the Run Store Setup Wizard button in the management bar, or

• Click Resume Wizard button from the Store Dashboard, or

• Click Run Store Setup Wizard from the Store Settings menu.

Fine-tune your setup ‘In Testing’

Your Print Bar site is ‘In Testing’ when all steps in the setup wizard(s) have ticked as completed. You should test your site thoroughly to see that it is functioning as you want it. You can enter test orders and process them, but no real orders can be created until you ‘Go Live’. Any customers who visit your web store will see a message saying the site is ‘In Testing’ and that no orders will be processed. You don’t have to implement all features of The Print Bar Websites to start with, but the ones you do choose to use should be checked. As a minimum:

• Create test orders and check commercial settings.

• Fine-tune store’s functional configuration.

• Fine-tune store branding and visual appearance.

• Set up web keywords and AdWords to attract more traffic to your site.

• Add more products and designs as required.

• Review wizard ‘Reminder to Also Check’ topics.

Once you have done all that, you need to ‘Go Live’ to enable real orders to be entered and processed. See below for more detail.

Create test orders and check commercial settings

• Create test orders with real designs and real products.

• Select a product, decorate it, add it to your shopping cart, and proceed to checkout – e.g. products in each product type and for each decoration process.

• Check the product and decoration retail prices.

Fine-tune store’s functional configuration

Check that the options you have configured present your products and designs in an effective way for your customers and target market.

• Pretend you are a customer and explore your store – are things obvious and easy to find?

• Get friends or family members to pretend to be customers and get their feedback.

• See tips and tricks on Wilcom website to attract more traffic to your site: http://www.deconetwork.com/Support/TipsandTricks.aspx

• Get a web person to assist you if you are not familiar with these techniques.

Add more products and designs

Once you have confirmed that retail pricing looks OK:

• Consider adding more decorated store products and store designs.

• Check the sort sequence of your products in Manage Products so the most popular products show at the top of the list.

Review wizard ‘reminder to also check’ topics

Go back to the setup wizards and consider checking the topics listed there.

Go Live – open your store for business

Switch your site to ‘Live’ status

You need to ‘Go Live’ to enable real orders to be entered and processed.

• Go to the Manage Fulfillment Center part of your site.

• Click the padlock status icon at the left of the management bar

• Select your payment gateway from the dropdown list.

• Enter your account details and follow the instructions provided.

• Change the payment gateway mode from ‘Testing’ to ‘Live’.

Go Live Select Payment Gateway

Register your website with Internet Search Engines

You must register your website address with internet search engines like Google, Yahoo, Bing, etc. If you don’t, no one will know about your site, and it will not be found when people search the web for you or your products.

• Get a web knowledgeable person to do this for you

Publicize your online store

You need to publicize your online store so people know it exists, what its web address is, and why they should visit it.

Use as many different ways as you can to do so, including

• sending letters or emails to your existing customers,

• putting it on your business cards, stationery, advertisements,

• yellow pages, etc,

• register with local online directories,

• advertise.

Actively run your online store

Now that you are online, you need to actively run your online store with merchandising activities, promotions, new products, specials – all the things you’d also do for your physical store. Change your featured designs, decorated products and blank products regularly so the store looks fresh to returning customers. Get in contact with your customers and encourage them to buy more.