Back-to-School Shopping Goes Mobile

The results are in from a NEW Shopular study on Back-to-School (BTS) Shopping for 2014!

Back-to-School Shopping “Goes Mobile” this season more than ever before – giving the time honored, end-of-summer tradition (of Moms and kids hitting the stores in throngs) a new high-tech turn as consumers now increasingly rely on smartphone-delivered deals! SHOPULAR, a top free mobile app for iPhone and Android that makes retail deal-finding fun and easy, asked the experts – nearly 300 tech-savvy, deal-loving shoppers themselves – about Back-to-School Shopping and bargain-hunting. The findings are included in our new infographic, unveiled here today, that addresses:

• Favorite BTS items for parents
• Favorite items for kids themselves
• Month when most BTS Shopping takes place
• The average amount that parents typically spend, per child, on BTS Shopping
• Where they plan to shop for BTS
• How they plan to shop for the essentials

Shopular offers a new kind of “App-titude” for Back-to-School Shopping that enables mobile to make a bigger impact than ever! The app is truly a Shopper’s BFF that will send geo-targeted alerts to consumers when they’re near their own favorite, hand-selected stores, including the biggest and most popular retail brand names. Take a peek at our Back-to-School Shopping “Goes Mobile” infographic to learn more! We hope you will enjoy and please feel free to share it with your friends online.