Toys "R" Us kicks off fundraising campaign for Autism Speaks

WAYNE, N.J. -- Toys "R" Us is kicking off an in-store fundraising campaign to benefit North America's largest autism science and advocacy organization.

Now through April 30, monetary donations will be collected at all Toys "R" Us and Babies "R" Us stores and online to benefit Autism Speaks.

This year marks the fifth year Toys "R" Us has teamed up with Autism Speaks, the company said. The theme for this year's campaign, Toys "R" Us said, is "Be A Hero For Autism."

"With millions of families in the U.S. impacted by this disorder, we wanted to shine a spotlight on the everyday heroes of autism, including children who learn to overcome obstacles and reach new milestones, to those who know a child with the disorder and are committed to helping solve the autism puzzle," said Jerry Storch, chairman and CEO, Toys "R" Us Inc. "At Toys"R"Us, we love kids, and we are proud to have partnered with Autism Speaks for five consecutive years in their mission to fund global biomedical research on autism and advocate for the needs of individuals with this disorder and their families."