Comparison Shopping

A new Euclid survey aimed at identifying consumer wants when it comes to digital experiences while shopping. Traditionally, over 92 percent of all retail spending is done while physically in stores. However, Amazon and other online retailers are aiming at getting a piece of that pie. One option that traditional retailers have to fight back against online retailers taking a p ...

… Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine. The survey…

… We are excited to announce the release of Merkle RKG’s Q3 Digital Marketing Report for download today. As always, the report offers in depth analysis of trends impacting paid search, SEO, comparison shopping engines, display advertising, and other areas spanning the digital marketing spectrum. This quarter’s report also dives into several recent…

… In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

wsj.com - Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.

… ads provide pricing information, users would need only see the results page to do a quick comparison, and would not need to click through to a site, thus the decline in CTR. This is similar to how users will turn to online resources while shopping in brick and mortar stores to confirm that they are getting the best deal, commonly referred…

… that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity. Connexity Buys Back Share Up until last night’s announcement of Connexity acquiring PriceGrabber, we…

… Yesterday, Google announced a number of changes to their feed specifications for Shopping Campaigns. Some of these changes will only affect certain markets, while others will affect advertisers globally. The bulk of these changes will go into effect on September 15th, 2015, but advertisers can see if their feeds will comply with the new…

… organic visits slip from 49% in Q4 to 43% in Q1, below Google’s figure of 47%. This is likely the result of Yahoo replacing Google as the default search engine on Mozilla Firefox browsers, which moved desktop traffic from Google to Yahoo. Comparison Shopping Engines Among major CSEs, Amazon Product Ads provided the highest year-over-year revenue…

… CSE Bid Management & The Decline of the Rate Card posted by Melissa Rowland | April 29, 2015 | 1 comment Traditional rate cards, which establish bid floors for products based on their price and/or category, have been accepted as a necessary burden in the comparison shopping engine (CSE) space for a long time. They pose a challenge…

…. That is not the case. Pronto has not been a major player in the space for some time and it has not innovated enough to stay competitive. After Google moved to a paid Google Shopping model we saw other engines like the eBay Commerce Network and Pricegrabber evolve their platforms to remain competitive. As a result, we continue to see year-over-year increases…

… Using Google’s New Merchant Promotion Tool to Speed Up PLA Promo Changes posted by Matt Lacy | October 20, 2014 | 3 comments Using Google Merchant Promotions has proven to be a great way to increase traffic to your PLAs. By uploading the details in the Merchant Center, you provide Google with the opportunity to display promotional text…