Keller Williams Gains Momentum in South America, Expands into
Argentina

April 10, 2018 12:22 PM Eastern Daylight Time

AUSTIN, Texas--(BUSINESS WIRE)--Keller Williams, the world's largest real estate franchise by agent
count and the U.S. leader in units and sales volume, is expanding
further across Latin America with a new master franchise in Argentina
and new leadership in Colombia.

The franchise has now launched in seven countries across Central and
South America with 42 market centers and more than 1,500 agents.

KW Argentina

Led by Regional Operating Principal Carlos Mayer, the Keller Williams
franchise in Argentina is currently initializing KW Norte, a northern
Buenos Aires-based market center. KW Norte is set to launch with 25
agents from O’Reilly, a renowned local real estate firm specializing in
residential and commercial transactions for more than 15 years in
Argentina.

O’Reilly is one of the first major Argentina-based firms choosing to
operate now under the Keller Williams brand in country. The firm sold
220 homes in 2017 alone.

A seasoned entrepreneur and business leader for more than 20 years,
Mayer also brings with him Austral Real Estate SRL, a real estate
marketing company specializing in the acquisition and sale of ranches,
recreational and resort properties in Argentina and Chile. He plans to
convert his business into a real estate agent team in KW Argentina’s
first market center.

“We are thrilled to have Carlos and his core leadership team join our
worldwide Keller Williams family,” said William E. Soteroff, president,
Keller Williams Worldwide. "It is just one more example of the growth
that leaders in Latin America are finding within Keller Williams.”

“We’re excited to be the newest KW family member in South America,” said
Mayer. “And we have been actively leveraging Keller Williams’ robust
network of international franchises, exchanging best practices and
lessons learned prior to our launch.”

“The education-based, agent-centric Keller Williams culture, along with
its rich set of proven systems and models, will be a welcome addition to
the Argentina’s estate market in so many ways,” said Mayer.

KW Colombia

In Q4’17, Keller Williams appointed new leaders to continue to grow the
master franchise in Colombia. Regional Operating Principal Camilo
Fonnegra is driving the efforts with his core team.

Fonnegra also serves as the leader of Fonnegra Gerlein, a full service
mega agent real estate team based in Bogota, Colombia that is now
joining the KW Colombia family.

Fonnegra Gerlein Keller Williams’ portfolio of services include landlord
and tenant representation in sales, leasing and investment transactions,
property management and appraisals. Across two offices, the company
manages 750 properties and has a client base of more than 2,000 clients.

“The growth opportunity is huge in Colombia,” said Fonnegra. “Keller
Williams’ models and systems are a game changer. The brand offers the
best solution for our leaders and agents to scale up their businesses.
Nothing like this before has ever been done in our country.”

Worldwide Momentum

Across the globe, Keller Williams Worldwide (KWW), the international
division of Keller Williams, is now home to more than 6,395
international agents, 152 market centers and 29 regions operating
outside of the United States and Canada.

“The KW Argentina team is already delivering value through agent-focused
training for agents onboarding in the KW Norte market center,” said
Ellen Curtis, COO, Keller Williams Worldwide. “KW Argentina, and KW
Colombia too, are building momentum across the continent leading us to
the next regional candidates in Chile, Ecuador, Peru and Paraguay. We
are excited about the future for Keller Williams in South America.”

Austin, Texas-based Keller Williams, the world's largest real estate
franchise by agent count, has more than 940 offices and 178,000
associates. The franchise is No. 1 in units and sales volume in the
United States. In 2018, Training magazine inducted Keller Williams into
its Hall of Fame of top training organizations across all industries in
the world.

Since 1983, Keller Williams has grown exponentially and continues to
cultivate an agent-centric, education-based, technology-driven culture
that rewards agents as stakeholders. The company also provides
specialized agents in luxury homes, commercial, and land properties. For
more information, visit kw.com and kwworldwide.com.