Personal Branding is a Leadership Requirement - Not a Self - Promotion Campaign

On Thursday, March 17th ALPFA New Jersey led their 10th Annual Leadership Summit hosted proudly by one of their gold sponsors - Johnson and Johnson (J&J). The theme this year focused on re-evaluating, redefining and improving one’s personal brand. In short, our attendees were encouraged to look beyond the “cookie cutter way of thinking” and challenged to re-brand themselves.

After our networking session, Gary W. Fair, Chief Audit Executive and VP of J&J, kicked off the event by delivering an impeccable and needless to say, an attention grabbing speech that captivated the audience. As a sought after speaker on the topics of leadership, a past recipient of the J&J Affirmative Action & Equal Opportunity Award and as an active community volunteer having held multiple high level positions for several nonprofit organizations - it was an honor for Gary W. Fair to share his thoughts on the importance of building a personal brand.

Throughout the event, and in the midst of laughs, smiles and the occasional “aha moment,” our attendees challenged themselves and according to our Chapter President, Sergio Manacho, many of us “peeled the onion” in order to truly understand how our personal brand can empower and transform our career.

We would like to thank and recognize our strategic partners, board members and student chapters for their on-going support of ALPFA’s mission and vision. This was yet another successful event and we are proud to have you within our ALPFAfamilia!

Written by Christie Marie Avila

ALPFA NJ Marketing & Branding Spring 16 Intern

Montclair State University, English Literature Major, May 2016 Graduate