Since it tracks offline purchases as well as online activity, the CDP can tell the remarketer when the sale has already been made.

AgilOne said this is the first and only integration that Criteo has undertaken specifically for full-profile CDP use cases.

If you visit the website of a retailer who subscribes to Criteo’s platform, look at a page for a Roadmaster bike and leave the site without buying, Criteo will then follow you on other websites with remarketing ads for that bike.

But you may have quit the site to immediately go out to a local brick-and-mortar bike shop and buy a Roadmaster. That’s where AgilOne’s integration comes in, CEO and founder Omer Artun told me.

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.