That’s why the targeting options are so crucial. They’re foundational to your ability to deliver creative, specialized ads to the groups of people most likely to become your customers. If that ability is a sandwich, Facebook’s targeting options are the roast beef, the peanut butter, the mustard, AND the sour cream. Allow us to address the elephant in the room: this is a tad overwhelming. Across demographics, behaviors, interests, and connections, there are a ton of Facebook targeting options. If you look over our infographic and feel as if you have no idea where to begin, you’re not alone.DOWNLOAD

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