How would you create a meme from scratch? what has come before that paves the way? if there a formula that you should follow?

Claire Stokoe's insight:

the idea for this came from my passion for memes, i have been writing and considering memetics since i was 17 - im now 38. memes are very much an artform that interests me and a social interaction that goes beyond the realms of control at times.. thats exciting.

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