Like a horological version of a mullet, watchmaker Sinn has created something it calls the Dual Strap System allowing someone to wear both a traditional watch, and the Apple Watch, at the same time. It’s business up front with the analog timepiece, and a party in the back with all of the added smartwatch functionality.

Update 9:06am: Nope. It turns out the annual nightmare that is April Fool’s Day is no longer relegated to just April 1st. This watch is totally fake, and everything on the internet is officially insufferably terrible.

If you like the look of a beefy timekeeper on your wrist, but without all the weight, Breitling’s new Avenger Hurricane is the company’s first with a housing made from plastic. Or, more specifically, a new lightweight proprietary polymer it calls Breitlight.

In way, the 149-year-old Swiss watchmaker Audemars Piguet already has its own museum: The town of Le Brassus, where it's located, is full of historic watchmaking workshops. But the iconic company is building its own dedicated museum anyways, and unsurprisingly, it looks just like the intricate movements inside its…

Do you make lists for everything? Color coordinate your tupperware according to food groups? Plan what you're going to wear weeks in advance? Chances are you'll probably love About-Time, the Venn Diagram clock.

Over at Yanko Design Jonathan Frey put on his thinking cap and created the Horodron. A concept for now, this simple e-ink watch will adorn wrists only if you ask really, really nicely. Hey, it's happened before...

Manufacture Royale's Opera $1.2 million watch doesn't just open up for show, there's some functionality built into that unfolding, accordion-like action too. Minute hand repeater plays C#, hour hand plays in A. Your wallet weeps to the tune of "empty."

The first iPod Nano watch, designed for Apple's new watch-sized iPod Nano, was basically just a nylon strap. Pretty unimaginative. These new funky-color silicone bands from Hex actually make Apple's diminutive iPod look like a not-entirely-ridiculous timepiece.

Devon claims that their $15,000 Tread 1 watch, a motorized, belt-driven contraption, is "a big, bold sexy declaration of independence from the status quo." The status quo, in this case, being affordable, legible, sensible timepieces. But all those belts.

First, man made the analog clock. Then he made the digital clock. Then, just because he could, he made the funky cross between the two that looks like a digital clock but has moving mechanical parts like an analog one.

As Make puts it, the atomic clock is old and busted. The quantum-logic clock from National Institute of Standards and Technology, keeping time 100,000 times more accurately than its predecessor, is definitely the new hotness.

When supercar and uber luxury car manufacturers get together with masterclass timepiece makers, the result is going to be both obnoxiously expensive and strikingly beautiful. These two new timepieces are no exception.