Honeywell's position as the market leader in residential and commercial control sensing and security technologies is constantly being challenged by aspiring smart home OEMs like Nest Labs, Ecobee, SmartThings and Revolv. These pioneers have secured a significant share of the novel smart home market by offering beautifully designed home control devices with simple interface and innovative connectivity solutions at affordable price points. Honeywell recognizes these threats and is wary about the potential market impact if the smart home trend becomes mainstream in the next two years.