To promote the annual campaign, Sony has integrated Summertainment into a number of digital platforms, including QR code link to Sony gift ideas, a 20-page online gift guide, a digital media campaign with CNet promoting its products, and a three-month long Facebook activation with ideas for summer.

The Summertainment retail promotions are as follows:

BRAVIA televisions: Customers who purchase a qualifying Sony TV and spend an additional $99+ on other Sony hardware will receive a $300 Sony EFTPOS cash card.

Home theatre: Customers who purchase a qualifying Sony home theatre system will receive a Blu-ray movie pack which includes The Amazing Spiderman, The Lorax and Despicable Me.

"We've designed a promotion with the needs of our consumers and retail partners in mind to deliver a compelling TV offer," Sony Australia sales general manager, Jeremy Senior, said. "Compelling for retailers as it helps present a proposition to drive consumers into stores and for add on sales and compelling for consumers as it provides gifting ideas, like the additional Sony product as well as the $300 cash card."

More information will be available on Sony's Summertainment website, which is currently labelled as "coming soon."