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Tuesday, December 8, 2009

Sending mass emails

by
Uki D. Lucas

I was advising a client about a press release they sent with a tiny 0.63% of response rate.

Note: I am not a big fan of email campaigns, I believe the most effective way to communicate is when friends send stuff to friends because it is interesting to them, but sometimes you just have to blast it out...

Few generic pointers:

make subject is interesting to the recipient, eg. includes a name they recognize (their club, their own)

make sure the text of the email is short and sweet

if you are trying to make several points, use short bullets

avoid too many caps and long paragraphs

send a sample batch, adjust text and re-sent until you get acceptable response