Tuesday, 20 December 2011

Product Launch 2012 'Milestones'.

You may remember back in September I was working on a new range of cards designed specifically for special Birthdays.

I decided that this range was going to be extra special and of an especially high quality due to the fact that when we celebrate momentous milestones, the things we receive are often keepsakes for many years to come.

With this in mind, I spent weeks creating the designs and thinking through how they were going to be made. I finally decided on two special boards of superb quality and I took days to put together files which would go towards making the dies for foiling. The dies are made by a specialist company who produce a foiling block which is then used to add foil during the printing process.

Foil blocking machine.

As this was a first for my products, the whole project has been enormous, and I had to get my head around many new functions on the computer software when preparing the files for print. It was no easy task to get things just right.

I am still waiting for the foil samples to be returned, and then I will make my final decision on the board I think is right before going ahead with a large print run. The whole process is very expensive, one of the biggest commitments and investments I have made for the business since starting up. But hopefully it will be a step worth taking, and I hope they will achieve the sales I have in mind for them when they are launched.

Although I don't have the final products with me to photograph, I can however show you the final colour outcomes of my designs. The cards will be 14.5 x 14.5 cm and come wrapped in a biodegradable bag with a complimenting envelope. So here are a few tasters for you of my new 'Milestones' range.

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About Me

I am Fay Miladowska a Staffordshire based illustrator and the one woman band behind 'Fay's Studio' design-led greetings cards and freelance illustration. Here I share my designs and card collections, and all the wonderful experiences I have running the business.

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All designs, trade marks and names are copyright of Fay's Studio and may not be copied, transmitted or used in any other way without the express permission of Fay's Studio, which must be obtained in writing. Any misuse of these copyrights will constitute a breach of copyright and Fay's Studio will take legal action against any person or organisation infringing its copyright.