7.1. Arranging Speaking Opportunities

Arranging possible speaking opportunities takes
considerable effort and involves a long lead time. In most
instances, you must be in contact with the conference organizers
at least nine to ten months in advance of the show. You may even
find that a sponsorship is required to be considered as a
possible presenter.

First, do your research regarding relevant conferences that
are being planned in your area in the months ahead. The website
of the event organizer or of the conference itself is often a
good place to start looking for information. Contact the
organizers to find out their needs and application requirements
for possible speakers.

Also, consider other venues in addition to trade shows
focusing on Linux and open source. For example, you could offer
your services as a speaker to human resources or computer
training communities.

The key to successful participation is similar to pitching
to the news media. You must understand your audience, you must
have a compelling topic, and you must be ready and willing to
impart your knowledge and experience of the industry. Most
importantly, your presentation has to teach something to someone,
and not just be a commercial for your organization or Linux. Give
the audience the satisfaction of having really learned something
from your presentation, and show organizers will want to have you
as a presenter at their next show.