Canada Beer Market Insights 2013

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A detailed market research report on the Canada beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?
This report comprises of high level market research data on the Canada beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The beer market in Canada saw yet another decline of around 2% in 2012.

What are the key drivers behind recent market changes?

Consumers are increasingly turning to other beverages, such as wine and spirits, upholding a steady decline for beer.

What makes this report unique and essential to read?

The Canada Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Canada Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

Craft breweries are beginning to improve the market with their diverse product offerings. Canada saw more craft breweries open in 2012, than any other year on record.

The larger breweries are increasing their efforts to attract female drinkers, in order to win sales back from wines and spirits.

The National Hockey League lockout (a labor dispute that began a month before the scheduled start of the season) was declared after an agreement could not be met before the expiry of the CBA. The lockout shortened the season by almost half and had a major impact on the sales of beer.

New flavors were introduced, in an attempt to attract female consumers.