… he thinks the Internet has outgrown its original underpinnings as a network built on physical addresses, and that it’s time to put aside TCP/IP and start over with a completely novel approach to naming, storing, and moving data. Jacobson’s alternative is called Content Centric Networking, or CCN, and it’s grown into the single biggest internal project at PARC… If the ideas behind CCN were broadly adopted, PARC researchers believe, it would speed the delivery of content and vastly reduce the load on the networking equipment at the Internet’s core. It would also pose a challenge to the model of utility-style storage and processing that’s come to be known as cloud computing.