Background

The Kingdom of Eswatini is known for its deeply rooted culture and traditions. Its equidistance in relation to Mozambique and South Africa and richness of its biodiversity make it an attractive place for international tourists. The years 2012 and 2013 have been marked by a surge in tourists from overseas sources, mainly from the European Union (17.1%), Middle East (14.4%), Australia & Asia (9.7%) and North and South America (4.3%), while Africa remains the largest source in absolute numbers. The country’s tourism sector is characterized by major tourist attracting events all year round. Major events include the Umhlanga Reed Dance, Incwala, Bushfire Festival, Simunye Fun Fair, East3Route, and Eswatini International Trade Fair, among others.

Performance

The Kingdom of Eswatini presents a huge potential for tourism investments with major opportunities being in the gaming/recreation/leisure, accommodation, hiking, kayaking and game viewing subsectors, to mention a few.

Source: Eswatini Tourism Authority Research Report

Strengths

Overwhelmingly friendly and welcoming people

Safety, peaceful environment

Stunning and breath-taking landscapes of mountains and valleys, forests and plains

Rich culture

Amazing wildlife reserves across the country that are home to The Big Five

Proximity to South Africa and Mozambique who are the main sources of tourists

Edu-Business Expo 2016
The Swaziland Investment Promotion Authority hosted the EDU-BUSINESS EXPO 2016 from the 31st March 2016 to 2nd April 2016 at the Mavuso Exhibition and Trade Centre, themed 'AIM SOMEWHERE, GET THERE'. The Expo was officially opened by the principal...

MOTOR SHOW
SIPA also hosted a Motor show from the 14th - 17th April 2016. It was a four day conceptualized event to provide a strategic exhibition platform for local car/truck dealerships, car parts/accessories retailers, vehicle financers, vehicle insurance brokers and vehicle tracking...

The Swaziland Investment Promotion Authority with the mandate of promoting local and foreign direct investment and trade in Swaziland hosted a linkages workshop for local business partners with Lufafa Goldmine. Lufafa Goldmine was launched by the King, on February 26,...

Are you an existing or potential exporter?
The Swaziland Investment Promotion Authority with technical assistance from the Common Market for Eastern and Southern Africa (COMESA) is developing a Traders Directory to profile trading and exporting companies in Swaziland.
The directory will be...

“The Kingdom of Swaziland will be hosting an Israel delegation in Swaziland on the 5th April 2017 for a Business Seminar between the two countries. Participants will be drawn from both the public and private sector sectors. An Israeli delegation led...

THE recently endorsed Memorandum of Understanding (MoU) between the country and the Republic of China on Taiwan on quality infrastructure cooperation will heighten the implementation of the Southern African Development Community (SADC) European Union (EU) Economic Partnership Agreement (EPA).
THE recently...