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In a new partnership with UPS, Taylor Swift's face will be plastered on the side of the shipping company's delivery trucks in major cities to promote her new album "Reputation."

UPS, a major employer in Louisville, said it's the first time that they've promoted an image on their trucks.

"As part of the solution, for the first time in the company’s 110-year history, select UPS package delivery cars will be decorated with Taylor Swift’s album cover image on the side of the truck, in celebration of the launch and distribution of reputation," the company said in a release.

The global shipping company said they've been tasked with being the final delivery of the CD's for online retailers, no small feat for millions of die-hard Swift fans worldwide.

“From our service providers who will be delivering fans’ wishes to the logistics team who ‘tailor-made’ a new solution for album distribution, UPS is ready for our world-class performance,” Kate Gutmann, chief sales and solutions officer said in a press release.

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FILE - In this May 2, 2016 file photo, Taylor Swift arrives at The Metropolitan Museum of Art Costume Institute Benefit Gala in New York. The trial of a lawsuit between Swift and David Mueller, a former radio host she accuses of groping her, begins Monday, Aug. 7, 2017, in U.S. District Court in Denver. (Photo by Evan Agostini/Invision/AP, File) Evan Agostini, Evan Agostini/Invision/AP

FILE - In this Feb. 28, 2016 file photo, singer Taylor Swift attends the Vanity Fair Fair Oscar Party in Beverly Hills, Calif. The trial of a lawsuit between Swift and David Mueller, a former radio host she accuses of groping her, begins Monday, Aug. 7, 2017, in U.S. District Court in Denver. (Photo by Evan Agostini/Invision/AP, File) Evan Agostini, Evan Agostini/Invision/AP

Workers put up sign in support of pop singer Taylor Swift in an office building across the street from the federal courthouse in Denver on Tuesday, Aug. 8, 2017, during the jury selection phase in a civil trial to determine whether a radio host groped Swift. (AP Photo/David Zalubowski) David Zalubowski, AP

In this courtroom sketch, pop singer Taylor Swift, left, appears with her lawyer and mother in federal court Tuesday, Aug. 8, 2017, in Denver. Swift alleges that radio host David Mueller touched her during a concert meet-and-greet in 2013. The case went to court after Mueller sued Swift, claiming her false accusation cost him his job. He is seeking at least $3 million in damages. Swift countersued, claiming sexual assault. (AP Photo/Jeff Kandyba) Jeff Kandyba, AP

In this sketch provided by courtroom artist Jeff Kandyba, former radio host David Mueller appears in federal court Tuesday, Aug. 8, 2017, in Denver. Pop singer Taylor Swift alleges that Mueller touched her during a concert meet-and-greet in 2013. The case went to court after Mueller sued Swift, claiming her false accusation cost him his job. He is seeking at least $3 million in damages. Swift countersued, claiming sexual assault. (AP Photo/Jeff Kandyba) Jeff Kandyba, AP

Officers stand guard outside the main entrance to the federal courthouse during a civil trial involving former radio host David Mueller and pop singer Taylor Swift, Tuesday, Aug. 8, 2017, in Denver. Swift alleges that Mueller touched her during a concert meet-and-greet in 2013. The case went to court after Mueller sued Swift, claiming her false accusation cost him his job. He is seeking at least $3 million in damages. Swift countersued, claiming sexual assault. (AP Photo/David Zalubowski) David Zalubowski, AP

In this sketch by courtroom artist Jeff Kandyba, pop singer Taylor Swift, left, and a defense attorney look on as former radio host David Mueller, background right, speaks during a civil trial in federal court Tuesday, Aug. 8, 2017, in Denver. Swift alleges that Mueller touched her during a concert meet-and-greet in 2013. The case went to court after Mueller sued Swift, claiming her false accusation cost him his job. He is seeking at least $3 million in damages. Swift countersued, claiming sexual assault. (Jeff Kandyba via AP) Jeff Kandyba, AP

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The trucks have made their debut in Nashville, Atlanta and New York City so far. Steve Gaut, a spokesman for UPS, said that the trucks will travel to numerous U.S. cities, but was not certain if Louisville would be one of them.

Spotify said that Swift set a global record with her new single "Look What You Made Me Do" for the most music streams in a single day, topping more than eight million listeners.

Unlike some of the men mentioned in her songs, UPS has had a long relationship with Taylor Swift. When making her worldwide debut at 16 years old, the company shipped her demo tracks.

"There was a stack of UPS labels on the coffee table printed with the addresses of radio stations across America who would hear her song for the first time," a company statement said. "UPS delivered those packages in 2006 and now, eleven years later will be delivering her new album to dedicated fans."

Reach reporter Thomas Novelly at 502-582-4465 or by email at tnovelly@courier-journal.com. Follow him on twitter @TomNovelly.