Lynn Teo, head of UX at AKQA "Animation in interface is becoming the new trend."Mark Coleran, screen interface designer "Bartle defined four player types: killers, achievers, explorers, socializers. Socializers are the most common of the four."Christoper Cunningham, designer "Cellphones are a way to fill blank spaces and create ambiance intimacy."Amber Case, cyborg anthropologist "Design is not art - art is the personal expression of ideas. Design is about communication. And interface design is the conversation between a person and a product."Andrei Michael Herasimchuk, designer, Twitter "Designers like to think in great master plans."Adam Somlai Fischer, founder of Prezi.com "Do you remember when cellphones came out, and everybody thought it was very unpolite and quite silly for people to stand typing in a corner of the room?"Amber Case, cyborg anthropologist "Fifteen minutes of fame in a lifetime? We now want fifteen minutes of fame every day."Amber Case, cyborg anthropologist "Foursquare is a way of marking the territory: we do check-in as dogs piss in corners."Amber Case, cyborg anthropologist "Human mind is wired for technological interface."Paolo Guglielmoni, creative director "Hyper natural objects are connected and re-invent the tool to enable a new ux."Massimo Scognamiglio, creative director at DNSEE "I have a hard time when i go to parties. The second question i get asked is: what do you do in life? And i tell them i do graphic design, motion, etc... What I do is mostly beautiful junk."Mark Coleran, screen interface designer "In each speech, there are three qualities: Logos- content, Pathos - emotion, Ethos - aestethic. In design, there are Useful objects, Usable objects and Desirable objects."Andrei Michael Herasimchuk, designer, Twitter "In order to design digital products across multiple devices correctly, one must define this core pieces first: Content, Behaviour, Aesthetic."Andrei Michael Herasimchuk, designer, Twitter "Incentives are needed to make sure quality content and thrustworthy information."Lynn Teo, head of UX at AKQA "Information should know about you. The more it knows about you, the more it can do for you."Amber Case, cyborg anthropologist "Interface design is about coscience and consequence."Whitney Hess, UX designer "Matrick Meyer said that work is just badly designed gameplay."Amber Case, cyborg anthropologist "Our mind needs an external interface to be activated"Paolo Guglielmoni, creative director "Our nature is to invent ourselves by inventing technologies that augment us."Paolo Guglielmoni, creative director "People play for mastery, de-stress, socializing & fun"Christoper Cunningham, designer "People with great ideas are no geeks."Adam Somlai Fischer, founder of Prezi.com "Reality isn't always fun or fast."Amber Case, cyborg anthropologist "Soon it will be impossible to tell where human ends and machine begins."Amber Case, cyborg anthropologist "Speak your mind to establish process. Speak your mind to encourage advocacy. Speak your mind to confront bias. Speak your mind to clarify purpose."Whitney Hess, UX designer "Status is the main driver in the social games."Christoper Cunningham, designer "Stop look listen think"Lynn Teo, head of UX at AKQA "Technology allowed the existence of philosophy itself."Paolo Guglielmoni, creative director "The best technology is invisible."Amber Case, cyborg anthropologist "The easiest way to make money is to spread a million copies of your app and then wait for premium users."Dmitry Stavisky, business development VP at evernote "The primary requirement of what you do is to make something that is part of the story."Mark Coleran, screen interface designer "There will be more devices - not fewer - in the future. The problem of switching from one another will become more complex and the proposed solution is to think from the center, and design for the edge."Andrei Michael Herasimchuk, designer, Twitter "We change our cellphones every two years. Cellphones are our tree leaves."Amber Case, cyborg anthropologist "We created a tool that's not social-oriented, but almost anti-social."Dmitry Stavisky, business development VP at evernote "We designed with a universal need in mind. "Dmitry Stavisky, business development VP at evernote "We shop for fun, for sense of belonging, as a stress reliever, as a reflection of self."Lynn Teo, head of UX at AKQA "Without technology mind is in pause mode."Paolo Guglielmoni, creative director "You can get accelerated rewards."Amber Case, cyborg anthropologist "Your mobile phone should become a remote control for reality."Amber Case, cyborg anthropologist

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kmzero, design positive

kmzero, design positive

Studio Kmzero was founded in 2002 as a place to experiment between graphic design, new media and digital art. A space to mix visual arts research, film for advertising, 3d animation and graphic storytelling.