In December 2015, Amazon stated that "tens of millions" of people are Amazon Prime members.[27] Amazon Prime added 3 million members during the third week of December 2015.[28] It was also during December that Amazon announced the creation of the Streaming Partners Program,[29] an over-the-top subscription service that enables Amazon Prime subscribers to add additional streaming video services to their accounts. Among the programming providers involved in the program are Showtime, Starz (with additional content from sister network Encore), Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.

Amazon's new Prime Reading feature differs from the Lending Library in a few key ways. First, it's not limited to Kindles: You can access the catalog of free e-books on phones, tablets and anything else capable of running a Kindle app. Second, the selection includes not only books, but also a rotating selection of magazines, comics, travel guides, Kindle Singles and more.
Turn on 1-Click. Click the "Turn 1-Click on" button on the right side of the page. This will toggle the 1-Click settings for your account. You can now click the "1-Click Order" button on most items (including all digital items including all Amazon Kindle books and Kindle apps, etc, as well as Amazon Video (formerly called both Amazon Instant Video and Amazon Video-on-Demand)) to have them instantly ordered and shipped. You will have 30 minutes to cancel erroneous orders.
Amazon appears to be on a journey from discount-driven apparel outlet to full-line fashion store distinguished by its own fashion ranges and greater collaboration with major brands. But our survey found that many shoppers do not see Amazon as a full-price retailer. In fact, almost half of Amazon apparel shoppers surveyed expect to always pay less than full price on the site.
Picking the perfect gift for someone can often feel like trying to find a needle in a haystack. If you're a last-minute shopper, it can get even more frustrating trying to figure out what to buy for that oh-so-picky person on your list. Luckily, there are insanely unique gifts on Amazon that let you deliver an amazingly thoughtful present without too much effort (and more importantly, make all the stress of in-store shopping disappear).
Amazon Cash (in the United States and Canada) and Amazon Top Up (in the United Kingdom) are services allowing Amazon shoppers to add money to their Amazon account at a physical retail store.[137] The service, launched in April 2017, allows users to add between $5 and $500 (£5 and £250) to their accounts by paying with cash at a participating retailer, who scans a barcode linked to a customer's Amazon account.[138] Users can present the app on paper, on the Amazon app, or as a text message sent by the Amazon website.[139] Participating retailers in the United States include 7-Eleven, CVS Pharmacy, and GameStop. In Canada, reloads can only be made at Canada Post post offices.[140] In the United Kingdom, reloads can only be made at PayPoint locations.[141]

Prime members are responsible for pushing Amazon up the “most-shopped retailer” ranking. Among Prime members, Amazon is by far the leading retailer for clothing and footwear, as measured by number of shoppers. This is balanced out by Amazon ranking relatively low among those with no access to Prime: in fact, Amazon is just the seventh-most-popular retailer among those who do not subscribe to Prime.

Given all the benefits, there really aren't that many cons to an Amazon Prime membership that don't come around to the price. But that price keeps rising, and may be a hefty cost for shoppers if they don't frequently purchase items online. At $119 per year, it is worth examining how many benefits you will actually use with a membership to see if it is worth the expense.
Prime members are responsible for pushing Amazon up the “most-shopped retailer” ranking. Among Prime members, Amazon is by far the leading retailer for clothing and footwear, as measured by number of shoppers. This is balanced out by Amazon ranking relatively low among those with no access to Prime: in fact, Amazon is just the seventh-most-popular retailer among those who do not subscribe to Prime.
You can also get Amazon packages securely delivered right into your vehicle when it's parked at a publicly accessible area. As of April 2018, it works with most 2015 model year or newer Chevrolet, Buick, GMC, Cadillac, and Volvo vehicles with an active connected car service plan such as OnStar or Volvo On Call. Similar to in-home delivery, you'll be able to track the delivery status in real time.
The company launched amazon.com Auctions, a web auctions service, in March 1999. However, it failed to chip away at the large market share of the industry pioneer, eBay. Later, the company launched a fixed-price marketplace business, zShops, in September 1999, and the now defunct partnership with Sotheby's, called Sothebys.amazon.com, in November. Auctions and zShops evolved into Amazon Marketplace, a service launched in November 2000 that let customers sell used books, CDs, DVDs, and other products alongside new items. As of October 2014, Amazon Marketplace is the largest of its kind, followed by similar marketplaces from Sears, Rakuten and Newegg.