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The debate over paywalls, freemium and online subscriptions continues to rage as publications try to find the best way to monetise their product. Amidst it all, a German start-up has quietly been developing what they think could be the solution - LaterPay.

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The three little pigs guard the entrance at Guardian HQ in London, symbols of their open journalism campaign and free online news. USA Today, El Pais, La Presse, MailOnline and others also remain free, but are they the exceptions that prove the rule? Or the true visionaries?

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Denmark’s largest news website, ekstrabladet.dk launched EKSTRA, a paid subscription system based on the “freemium” model, on 13 May. Content that was previously accessible on the site for free remains so, whilst EKSTRA will offer extra “quality journalism” in the form of in-depth reports and analyses on complex current affairs issues for 29 DKK (3.90 €) per month, with a 30 day free trial.