Piper is my secret weapon. Piper is the content manager here at Big Brand System. She keeps the blog posts flowing by wrangling guest writers (and even me) into line when it’s time to get a post ready for publication.

And she keeps all Big Brand System email communication going by putting together those great-looking blog post emails and Weekend Digest newsletters thousands of you receive.

But it’s not all Piper. Because lots of business people have help. And just having extra help isn’t enough.

Because at the heart of it all has to be some kind of system for moving things from ideas to finished product. And when you’re running your own business, that system starts with you. [Read more…]