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FX Networks signs deal with Prime Focus Technologies (PFT)

July 9, 2014

PFT to offer cloud enabled DAX production workflow solutions for all FX shows and pilots

INDIA – July 9, 2014 – Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus (BSE code: 532748, the world leader in media and entertainment industry services) today announced that it has inked an enterprise agreement with FX Networks to deliver cloud enabled DAX production workflow solution including Digital Dailies®, DAX BOX™ and DAX Mobile® for all FX shows and pilots.

FX is the home of many critically-acclaimed and award-winning hit dramas such as Sons of Anarchy, Justified, The Americans, Anger Management, The American Horror Story and the upcoming Guillermo del Toro thriller The Strain. The deal, struck at the NAB SHOW 2014, marks FX as one of the first wave of buyers for the DAX Box™, a DVR-like set-top box with secure HD streaming at home, office or theatre, launched at the annual broadcast tradeshow in Las Vegas.

“We’re pleased that our first major deal after becoming a part of PFT is with a Fox organization and will incorporate our joint development effort resulting in the DAX BOX,” said Patrick Macdonald-King, President, PFT North America, and former CEO of DAX. “PFT’s CLEAR Media ERP technology platform, DAX Digital Dailies® applications in conjunction with our outstanding Los Angeles based service team offers tremendous value to our customers."

The new agreement strengthens PFT’s relationship with Fox further with existing DAX deals including those with 20th Century Fox TV and Fox Television Studios in the US, and their flagship CLEAR Media ERP deployment at Star TV in India.

About Prime Focus Technologies

Prime Focus Technologies (PFT) is the technology subsidiary of Prime Focus, the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

Prime Focus’ worldwide network of studios and WorldSourcing® model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy® Award winning Digital Dailies®