It is like the LUSH store. I adore walking in there and smelling everything. I can stay in there for hours smelling each soap and it's like a fun Disneyland for me. But i know some people can't even go near the store because of the overwhelming fragrance assault.

The fact that the store exists and succeeds as a franchise worldwide at least shows that some people want highly fragranced soaps. Yum, yum, yum.

You are absolutely correct. There is a market for products with tons of fragrance in them. There is also a market for lightly fragranced or fragrance free items. I market to the second set of people. My products are decently scented (in my opinion) and I also carry a good array of fragrance free items.

In some stores, they allow people to sample perfumes and at times walking by those perfumes counters gives me a huge allergic reaction.

I walked into a Macy's, I think it was, and there were sales people with bottles of perfume spraying people. I practically yelled at them to not spray me. They didn't get it. Some people are sensitive or allergic to perfumes and you can randomly spray people. The perfume was already think in the air and I put my nose into my sleeve as I walked by. Can you imagine them spraying someone and that person having a serious allergic reaction?