The Fitness Entrepreneur

Neda Talebian Funk’s fitness concierge service is changing how people get fit. FITiST is an online platform that allows users to book curated packages of classes with top fitness experts and studios. Members pick a plan, such as “Mom-To-Be” or “Slim” and receive a mix of expert-recommended classes to meet their fitness goals. Members then sign-up for their classes at their preferred studios through FITiST, instead of contacting individual gyms. “We started incubating the idea during the rise of the boutique studio,” Neda Talebian Funk told TIME. “Individuals are increasingly booking things and shopping online, so we created a one-stop-shop for the best-of-the best in boutique studios and fitness and wellness providers in New York City.”

Diet: I follow a sensible diet that’s high in fruits and vegetables and lean protein. I tend to be bit of a grazer–eating small meals with snacks throughout the day (healthy snacks, of course).

Health resolution: I actually don’t have a new health resolution. I try to eat healthy every day, every year. Its a daily resolution.

Most surprising thing in your fridge: Chocolate of all shapes and forms. I eat it from morning to night.

General thoughts on weight loss, and healthy living: I don’t focus on weight loss, but rather on making sensible decisions that lead to a healthy life. Start small. They say it takes five days to create a routine. Once you have a routine and healthy eating habits, it’s much easier to maintain it.

Fitness regimen: I need to sweat every day. I run, spin, take barre and bootcamp classes, and mix in some yoga. It’s all about mixing it up. It’s good for the body and the mind.

Guilty pleasure: Chocolate, chocolate, chocolate. It’s a perfect addition to breakfast, a mid-afternoon pick-me-up, and a sweet fix in the evening.