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Consumers Can’t Stop Talking About These 8 Brands

Fans of Mary Kay and Burt’s Bees are Tweeting, ‘Gramming and sharing the love; meanwhile, when it comes to offline word of mouth, L’Oréal devotees are spreading the cosmetic gospel.

The companies were among the beauty and personal care brands recognized by Engagement Labs as Most Loved Brands.

Engagement Labs analyzed more than 500 consumer brands in a variety of industry sectors, ranking them based on net positive conversations happening online (via social media) and off (through face-to-face-conversa­tions). It used its proprietary TotalSocial data and analytics platform to continuously measure online and offline metrics that drive business performance, including:

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?