See, was trying to come up with some new ideas for a series of videos to post on my YouTube channel. I couldn’t get this one idea out of my head. I mentioned it to Pam, and she thought it was a good idea. The only problem was, as I said already, I didn’t want to do it.

The topic? Songwriting. I love songwriting. I really do. Nothing we do in the studio happens until a song is written. I’ve written lots of songs over the years, but I’ve never talked much about my songwriting process. I’ve only ever written a song on camera once for a video series for my VIP Members.

When I thought about a video series on songwriting, one thing I knew for sure: I don’t want to “teach” songwriting. That feels pointless. “Hello, my name is Joe, and in this video I will give you my 4-step formula for writing a song.”