British tech firm Dyson will pump GBP 150 million (about Rs 1,300 crore) into its Indian operations over the next five years as it looks to make inroads into the burgeoning consumer durable market here.

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The company, which launched its products in the Indian market, will set up 20 stores across Delhi-NCR, Mumbai and Bengaluru.

"India is a very important market for us and we see a lot of potential here. We expect it to be one of our top markets in the next few years," Dyson Chief Engineer and member of Dyson Board, Jake Dyson told PTI.

He added that the company's engineers spent time in Indian homes to ensure its products meet local requirement.

Dyson, which operates in over 80 countries, counts markets like the US, the UK and China among its largest.

"In India, we will invest GBP 150 million in the next five years. This will be directed towards retail expansion and other activities," Dyson said.