Black Ops 'First Strike' DLC sold 1.4M units in first 24 hours

During an investors call today, Activision announced that 1.4 million copies of Call of Duty: Black Ops' "First Strike" map pack were sold "in the first 24 hours" of its February 1 debut on Xbox Live. At $15 a pop, that's $21 million in gross revenue in a single day -- on a single platform!

Notably, Activision Publishing's Eric Hirshberg pointed out that those sales were a "20 percent increase over Modern Warfare 2's 'Stimulus Package DLC'" launch. He added that First Strike, which was also released on PSN and PC in March, "continues to outsell the Stimulus Pack by more than 20 percent."

But hey, let's give our old friend the Stimulus Pack a break -- after all, the poor thing had to suffer the full rage of the internet when it became the very firstCall of Duty DLC priced at $15! First Strike had it easy.

Call of Duty: Black Ops Info

Description

Call of Duty: Black Ops is a first-person shooter with stealth and tactical play aspect that puts players in the role of a shadow soldier fighting in a variety of historically representative fictional Black Ops missions of the Cold War era. Created with the input of actual Black Ops soldiers from the time, the game mixes traditional Call of Duty tactical shooter gameplay with new gameplay options designed to expand the players' experience. Additional features include extensive multiplayer options, along with new vehicles and explosive new weapons.