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Posts Tagged ‘Jan Brewer’

A coalition of Southern California and Central Valley labor groups plans to spend $2.5 million over the next three weeks on a coordinated, Spanish language multi-media campaign to boost turnout among occasional Latino voters for the Nov. 2 election.

Led by Maria Elena Durazo, executive secretary-treasurer of the L.A. County Federation of Labor, and former Speaker Fabian Nunez, the group has invited Spanish language news organizations to a press conference today to unveil details of the program, which includes TV advertising, a direct mail effort and a get-out-the-vote operation.

Based on the slogan “Martes (Tuesday), si, Arizona, no” the campaign uses the specter of Arizona’s controversial law targeting illegal immigrants as a pitch for Latinos to vote because “Los republicanos quieren traer la ley de Arizona a California” – Republicans want to bring Arizona’s law to California.

Another piece is a letter signed by labor leader Durazo that calls Brown “un verdadero amigo a nuestra communidad” – a true friend to our community – and says that Whitman has two faces – “tiene dos caras” and describes her as attacking immigrants in English while saying on Spanish television that she is a friend – “En la television Ingles ataca a los immigrantes. En la television espanol Whitman dice que ella es neustra amiga.”

The letter is to be folded around one of several holy cards – one of them features a photo of a young Brown walking with Cesar Chavez and another has an image of him speaking to Mother Teresa; each includes an inscription saying that “El democrata Jerry Brown ayudo” Chavez and Mother Teresa – the Democrat helped the two Latino community icons.

The voter turnout campaign is being managed by consultant Richie Ross, who said it is based on focus group and polling research of “occasional Latino voters,” defined as those who did not vote in the 2006 election for governor, but did vote in the February 2008 Democratic primary battle between Hillary Clinton and Barack Obama.

“That was the sweet spot,” Ross said. “We tried to pick a universe where we had a high chance of success and the numbers could make a difference.”

The campaign is being financed jointly by the L.A. labor group, the San Diego and Imperial Counties Labor Council and political committees controlled by Nunez and by Democratic state Senator Dean Florez, who represents a large swath of the Central Valley. It targets 500,000 households, with a goal of bringing an additional 200,000 Latino voters to the polls.

Among the elements:

–A 30-second spot that cuts between images of protests against the Arizona law and campaign leaders Durazo and Nunez saying directly into the camera that Republicans are attacking schools and families, and that Latinos should vote to prevent Arizona-style legislation in California.

–A series of mail pieces, to include two posters, two postcards and Durazo’s letter with the holy cards inserted. One of the postcards shows a photo of a triumphant Whitman laughing with fists clenched and arms raised: “Nunca!” reads a large headline – Never! One of posters pictures Whitman, Palin and Brewer over a headline that reads, “Estas Republicanas estan unidas en contra de nosotros” – These Republican women are united against us.

–A labor-backed ground operation that includes phone banking and door-to-door organizing in L.A., San Diego, Imperial and Central Valley counties.

Latinos represent about one-third of California’s adult population, but only about 18 percent of likely voters, according to a study released last month by the Public Policy Institute of California. PPIC reported that about 65 percent are registered Democrats, 18 percent Republicans and 14 percent decline-to-state independents, and that about 75 percent live in Southern California or the Central Valley.

The labor group’s goal of bringing an additional 200,000 Latino voters to the polls, if successful, could represent as much as 3-4 percent of the November electorate, depending on overall turnout, a number that could be determinative in the tight Whitman-Brown race.

The 500,000 households were targeted after focus groups, conducted in June, that included second and third generation Latinos as well as more recently arrived citizens and that focused on discussions of the Arizona law. A poll, including 600 Latino respondents defined as occasional voters, followed in July.

As described by Ross, the findings showed that 93 percent of those surveyed had heard of the Arizona law, 86 percent opposed it and 73 percent believe a similar law can occur in California.

The research for the campaign was done months before the story broke about Nicky Diaz, Whitman’s undocumented housekeeper, and none of the campaign materials refer to that controversy.

“Nicky may convince some people to vote for Jerry Brown,” Ross said. “We’re just trying to convince them to get up and go vote that day.”

P.S. Harold Meyerson has a good take on the importance of Latino turnout here.

*Department of Corrections: In an early version of this post, we mistakenly omitted the second use of Palin’s name in the Spanish text of the mailer, which confused the meaning of the sentence. The mailer reads: “Meg Whitman ayudo a Sarah Palin, y Sarah Palin apoyo la ley de Arizona.” Translation: Meg Whitman helped Sarah Palin, who supports Arizona’s law. Sorry for the confusion.

Jeez, it’s not even Labor Day and your austerity-based Calbuzz pundits are already deep in despair from listening to East Coast pundits-for-hire punditize for big bucks about California’s campaigns, as if they actually knew something about the state.

But we don’t complain.

However, we do suggest that rather than endlessly spouting superficial crapchurn, the Beltway Big Thinkers educate themselves about the not-so-Golden State, starting with the Public Policy Institute of California’s latest set of profiles on the electorate.

– Six in 10 voters are either liberal (31%) or moderate (29%) while just 40% are conservative.

– About four in 10 independents (39%) lean Democrat and about three in 10 each lean Republican or toward neither party.

– Latinos, of whom 65% are Democrats, comprise 18% of the likely electorate and two-thirds of them are either moderate (33%) or liberal (32%) while about one third are conservative.

Here’s the nut graph in the PPIC report:

Because neither of the major political parties has a majority of California’s registered voters, independents are influential in statewide elections. For example, in the previous gubernatorial election, 54% of independents in our post-election survey said they voted for Republican Arnold Schwarzenegger. But in the 2008 presidential election, most independents (59%) said they supported Democrat Barack Obama. In each case, the outcome reflected the choice of the majority of independents.

This explains in part why Calbuzz has consistently argued that Meg Whitman and Carly Fiorina’s opposition to 1) a path to citizenship for illegal immigrants and 2) California’s pioneering climate-change law, AB 32 (which polling shows independents favor), represent a substantive problem for the Republican candidates.

On the other hand, more voters now prefer lower taxes and fewer state services (48%) compared to those who prefer higher taxes and more services (43%) – a potential problem for Jerry Brown and Barbara Boxer.

California elections remain a battle for the moderate and independent voters who have only loose ties to either Democratic or Republican orthodoxy.

As the unerring-instinct-for-the-obvious cable TV swamis endlessly repeat, polling shows that the economy is the No. 1 issue among voters; that would be what you call news that stays news.

But we remain convinced that for many voters in the crucial precincts of the moderate middle, once they identify a candidate as extreme on certain threshold issues – like choice, environment and legalization of immigrants – they don’t care what their position is on the economy or anything else. They’re off the table.

Elephant gives birth to mouse: Did Carly Fiorina burn the midnight oil after Wednesday night’s debate, cramming to get up to speed on Proposition 23, the oil-company sponsored initiative to roll back California’s greenhouse gas emissions law?

Through 15 rounds of excruciatingly annoying avoidance, Fiorina refused, both in the debate and in a brief press conference that followed, to state a clear position on Prop. 23, even though it was clear to every person who hadn’t fallen sound asleep that she supported the measure, given her endless attacks on the landmark climate change legislation the thing would repeal.

“I’m focusing on a national energy policy,” she solemnly informed debate moderator Randy Shandobil, when he pleaded with her to answer a simple yes or no question about her stance on the measure.

So on Friday, after being roundly mocked for her bush league hemming and hawing (not to mention bashed on the air by John and Ken, our favorite L.A. radio knuckledraggers ) Fiorina finally put out a release about her positions on the ballot props.

Turns out she supports Prop. 23. Stop the presses Maude…oh, never mind…

Which raises the question: Why all the game playing Wednesday night? Why not just say she’s for Prop. 23 and be done with it, instead of creating a pointless kerfuffle about all her wiggling around? Six possible reasons:

a) She was confused. The Prop. 23 question didn’t come up in debate prep, and she was so tightly wound that her dyslexia kicked in so she couldn’t remember whether Prop. 23 suspended AB 32 or Prop. 32 suspended AB 23.

b) She was being a control freak. Under pressure, her OCD kicked in and she thought it would be wayyyy too messy to disclose her positions on the other eight props in the press release aimed at the all-important Saturday papers, having already let the cat out of the bag on the big one.

c) She was being calculating. Anxious about coverage describing how she’s gotten so far out on the right that she’ll have trouble attracting independents, she thought maybe she could finesse the issue.

d) She was being stupid. See c) .

e) She was conflicted. She really, really wanted to take some time reflecting and pondering the complexities and nuances of the measure. (Oy/ed.)

f) She hadn’t been told what she thought yet. The Wilson-Khachigian axis was still determining the final “band aid” spin to explain her opposition.

Calbuzz sez: f).

In case you (somehow) missed it: Here is the must-see video of Arizona Governor and chief nitwit Jan Brewer melting down in a televised debate (h/t Jason Linkins).

Second City’s imagined take at how the deal went down is here and Craig Ferguson’s sound effects version (warning: not for those averse to fart jokes) is here.

Hard to believe, but Brewer actually did herself a favor with that world-class Bambi-in-the-high-beams performance, as it distracted attention from her much more serious screw-up of excitedly telling the world about beheadings in the Arizona desert that,well, actually didn’t happen.

"Off with their heads!"

For good measure, you can find Brewer’s dig-yourself-in-deeper comments that 1) she only did the debate because she wanted to get public campaign funding; 2) doesn’t like “adversarial” situations; 3) won’t participate in any more debates here.