Does My Business Need An App?

” In 2017 the Question is not whether You Need An App but How You Can Get One”

“Three years ago, a small business might [have seen] 10 percent of its total traffic coming from mobile, but right now, it’s closer to 70 percent,”

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Thanks to todayâ€™s Mobile Phones, the entire world is easily accessible. Not just that â€” itâ€™s right at our fingertips. It empowers us, it unites us, and it informs us.

Itâ€™s why so many businesses work tirelessly to establish an online presence through the use of digital marketing (often with the standard websites, blogs, and social media outlets).

But thereâ€™s something else more and more businesses are starting to use: Mobile Phone Apps.

Fifteen years ago, the idea of potential and current customers interacting with a business through a few taps and clicks on a cell phoneâ€™s screen would have been considered outrageous. Today, in a world where people are glued to their mobile devices, itâ€™s not such a bad idea. In fact, it could be that final factor that pushes an individual to choose your business over your competition.

Hereâ€™s why you should definitely consider getting a Mobile App for your business.

Youâ€™ll Be There for Your Customers Whenever They Need You

“Mobile apps are â€¦ best suited for user retention and engaging with clients. They’re not aimed at random people finding a company’s website, but are more about rewarding loyal customers.”

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We spend a lot of time near computers, whether weâ€™re in the office or relaxing at home. But what do we turn to when we want to stay connected, but canâ€™t take the computer with us? Mobile technology, of course! Itâ€™s the easiest way to stay online, no matter where we go. Now imagine that your customers could get in touch with your business â€” or utilize its services â€” while on the go. How convenient is that? In addition, customer service is just a tap away, day or night.

Some of the Benefits Your APP Gives You:

Customer loyalty features, to provide rewards to customers who are devoted to the business.

Social networking, to direct customers to other platforms associated with the company.

Push notifications, to allow businesses to keep close contact with news, updates, deals, etc.Â Got a special offer or message for your clients -Â just press a button and they all receive it !

Personalization, so businesses can personalize interactions and engage customers through push notifications, location alerts, loyalty rewards and easy-to-access payment system

Your Business Looks Better Than the Competition

IfÂ your business has a mobile app and the competition doesnâ€™t, youâ€™re going to get noticed for it. If potential customers are trying to decide between your business andÂ your competition down the street, you can bet theyâ€™re going to look at all factors. The convenience of a mobile app could very well help them make that final decision.

Your Customers Really Want You To Have One

Believe it or not, they do. Your customers are in love with their phones, and theyâ€™re already used to using apps for almost everything. They have apps for listening to music, watching videos, messaging friends who live in other countries, and even buying coffee. Chris Rowe, CEO of digital marketing firm JetDM asks, â€œShouldnâ€™t they have your app, too?â€

” By having a mobile app, businesses get placed in the consumerâ€™s pocket and are with them all the time. Adding social share buttons inside the app makes it convenient for people to share with their friends any interaction they have with a brand whenever they want. Being with the customer 24/7 is an opportunity businesses shouldnâ€™t pass up.”

Itâ€™s a Great Way to Promote Your Organization

Think of a mobile app as a mini advertising billboard. Itâ€™s cute, colorful, and creative. Itâ€™s also simple, easy to understand, and straight to the point. Of course, itâ€™s a little fancier than that. It should function like your website, highlighting your products and services so your customers know exactly what theyâ€™re looking for. Youâ€™re basically saying, â€œHey! Look at everything we allow you to do with one tap of your thumb! Look how easy it is to find what we have to offer!â€ Sound a little proud? Youâ€™re allowed to be. A good mobile app gives you some bragging rights.

Youâ€™ll Gradually Increase Customer Loyalty

In the business world, customer loyalty is huge. In fact, itâ€™s everything. If your customers decide they want to look elsewhere for the kind of business youâ€™re offering, youâ€™re done for. But satisfying their needs by offering fast and reliable support (which your mobile app can help you do) will keep them coming back to you again and again. Make sure you earn it â€” use your mobile app to offer special discounts and coupons as a small way of thanking your customers for their continued loyalty.

It Helps You Reach a Larger Audience -Â 2X, 4X or even 10x your Business!

Some people prefer their computers. Others hate remaining stationary. Theyâ€™re always on the go. Some of them wonâ€™t ever hear about your business because they just donâ€™t have the time or the patience to browse. In this way, mobile apps appeal to people in ways a traditional computer simply canâ€™t. Thatâ€™s the beauty. You can develop a persona for your business that will appeal to a larger number of people. The younger generation, for instance, may see a billboard about a business and think nothing of it. If they run across a trendy and functional mobile app for the same business, however, theyâ€™ll start to remember you.