The Powerpuff Girls leaps into action with Polish fashion brand BIZUU

Cartoon Network’s The Powerpuff Girls is leaping back into the world of sports fashion, this time via a new collection from the premium Polish fashion brand, BIZUU.

The new range will mark the third collaboration between BIZUU and the superhero trio, and the first that focuses on sportswear. It will span tops, sweatshirts, jackets, leggings and swimwear all suitable for a range of activities such as yoga, running and swimming.

BIZUU’s designers took inspiration from The Powerpuff Girls’ combination of strength and femininity and opted for the slogan #BIZUUPOWER to echo the message of female empowerment at the heart of The Powerpuff Girls brand.

This latest partnership with BIZUU continues Cartoon Network’s efforts to build The Powerpuff Girls as a fashion brand, bringing it into the athleisurewear scene.

“The Powerpuff Girls has an important role to play in showing women and girls that they can be both strong and feminine – that they can enjoy working out and competitive sport, but also have fun with fashion. The BIZUU collection is a great example of this,” said Dorota Pawlowska, licensing director, CEE, Cartoon Network Enterprises.

The BIZUU Sport range launched in Warsaw, Poland on March 19th at an exclusive event with media partner Women’s Health magazine.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews.
Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys.
You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780
You can even follow him on Twitter @RobHutchins3 if ranting is your thing...