“Alphapicture is a good example for the Marketing Solutions Park, where tools for targeted direct marketing, transaction advertisements and white space marketing are showcased,” noted Sandra Winter, the dip Coordinator.

Dynamic Publishing Park
Among the exhibitors in the Dymanic Publishing Park will be Konzept-iX (www.konzept-ix.com), the German distributor for the U.S. Nasdaq company Bitstream Inc. (BITS), regarded as the forerunner and pioneer of this sector. This firm stands for innovative publishing technologies and at the dip 2012, it will present its “turnkey” Web-to-print shop solution for the production of printed papers with sophisticated management for variable data and smart online editing. Willmy Mediagroup (www.willmy.de) of Nuremberg is renowned for its web-to-media solutions. Its smart software solution for multichannel publishing, in particular, offers considerable benefits.

Neo7even (www.neo7even.de) is a good example of a drupa innovation park success. Developing within a short period from an IT start-up to a medium-sized enterprise, this company, based in the German town of Siegen, provides smart and innovative solutions for optimizing communications processes in large and medium sized companies. The start-up company Apps4Print (www.apps4print.de) dates back to a co-operation between the established companies Kinetik and Page One and offers solutions for Web-to-print, data delivery, online shopping and image data management on a single online platform. Kinetik is another drupa innovation park success story: since the premiere of dip in 2004, this company has continuously developed from an insiders’ tip to a medium-sized company and by now is an established name in the area of dynamic publishing.

Print Automation Park
One of the key topics at drupa 2012 will be automation. Visitors can look forward to the Print Automation Park, which will be implemented in cooperation with CIP4, the umbrella organization for all JDF providers. Here, everything will revolve around process optimization and attaining the greatest levels of efficiency in the printing process with the help of planning and control systems, MIS in cooperation with JDF and server applications. A sector leader will be represented in the park: the Swiss OFS Group (www.ofsgroup.ch).