Mastering the New Media Landscape: Embrace the Micromedia Mindset PDF

PDF-afce6 | The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton s… Mastering the New Media Landscape: Embrace the Micromedia Mindset

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Mastering the New Media Landscape: Embrace the Micromedia Mindset by by Barbara Cave Henricks

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