58% of marketers agree the pervasiveness of mobile smartphones and tablets will affect their email marketing program in the next 12 months. 57% agree social media have an effect on their email marketing programs. - MarketingSherpa "Email Marketing Benchmark Survey" (2013)

B2C marketers said their top two goals for 2010 were to increase customer loyalty (45%) and to improve analytics to strengthen campaigns (39%). - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

B2B marketers said their top two goals for 2010 were to move prospects/leads faster through the sales pipeline (51%) and to increase contact database (41%) - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

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50% of B2C and 51% of B2B marketers worldwide say that identifying the best email deployments times is a successful tactic. - Silverpop "Exploring the Differences and Similarities of B2C and B2B Marketing Tactics" (2010)

77.6% of respondents plan to use targeting, and 63.2% plan to use retention and loyalty campaigns as the basis of their digital marketing strategies.- Datran Media "Marketing and Media Survey" (2010)

62% would like communicate directly with retailers about their favorite products in exchange for getting the best prices from them. - PMN and Pace University's Lubin School of Business'(IDM) Lab (2009)

Shopping cart abandonment programs that merge email, Web analytics, and e-commerce data can result in conversion increases of more that 100% - Forrester Research (2008)

Merging online and offline databases in order to target email offers to customers based on recent online and phone purchase history, resulted in 10% increase in order size and an increase up to $900,000 in sales for each email campaign. - Quill.com case study by Responsys (2007)

On average, about 80% of respondents are not comfortable with businesses sharing their email address. - Habeas (2008)

Internet users believe that about two thirds of companies are likely to share their email addresses with third parties. - Habeas (2008)

More than 80% feel that a business' reputation is negatively affected if it shares customer email addresses with third parties. - Habeas (2008)

70% of companies asked for more than an email address at sign-up. - Return Path (2008)

75% of those that collected more than email address at sign-up failed to use it to personalize or customize their email messaging. - Return Path (2008)

More than 88% of respondents said they would like organizations to give them more choices over the content and frequency of the emails they receive, including options on advertisements, special offers, articles, newsletters, white papers and other specific content options. - Habeas (2008)

Open rates for segmented versus non-segmented campaigns are as much as 20% higher on average for the first 30 days. - MarketingSherpa "Email Marketing Benchmark Guide 2008" (2008)

60 percent of business decision makers said Internet and email are the best ways for advertisers to reach them. - Jupiter Research (2007)

93% of executives surveyed say their company has deployed some type of email marketing solution. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Permission email marketing now accounts for 27% of the email that consumers receive in their primary personal inboxes - up from 16% in 2003. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

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8% of executives surveyed said their email messaging endeavors are centralized in one location. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

44% of executives surveyed are aware that email would be more effective if it were managed from one platform. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Only 26% of executives surveyed agree that it is easy for them to understand how often they are communicating with their clients. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

One-third of executives surveyed work with an outsourced provider, and 30% use an on-premises packaged application. - JupiterResearch "Maturation of Email: Controlling Messaging Chaos Through Centralization" (2007)

Email is delivering sales at an average cost per order of less than $7, compared to $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

91% send email to a house list as a marketing tactic. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

88% said email it has increased as a priority in 2007. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

Average spending on email marketing to house files was $311,196 (10% of companies' online marketing budgets). - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

Most marketers send email to their customers once a week. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average marketer sends 64 messages to their customers a year. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

The average house list in 2006 was 2.4 million names, compared to 1.6 million the year before. - Shop.org, State of Retailing Online 2007 report (Sept. 2007)

34% of marketers surveyed said that creative optimization had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

34% of marketers surveyed said that landing pages had the most impact on your email campaigns in 2006. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

83% of marketers surveyed said they were planning on using email the same more during the 2007 Holiday season than last did during last year's. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

55.3% of marketers surveyed said that driving incremental revenue is the most important reason why will use email marketing in 2007. - Datran Media Research, "The 2007 Email Marketing Survey: Looking Forward" (2007)

19.7% of online merchants who want more multi-channel customers or higher tickets and conversions though email in 2007. - Internet Retailer (2007)

64.7% of online merchants are conducting more email campaigns than a year ago. - Internet Retailer (2007)

At least 18% of major online retailers tracked via RetailEmail.Blogspot have incorporated video into at least one email over the past six months or so.- RetailEmail.Blogspot (April, 2007)

20 percent of respondents admit to using the "report spam" button to unsubscribe. - Email Sender and Provider Coalition (2007)

More than 8 out of 10 email users have used the "report spam" button in their email clients' interfaces. - Email Sender and Provider Coalition (2007)

Nine out of 10 email users want a universal "unsubscribe" button in their email clients' interfaces, one that would send an unsubscribe request from the receiving email server to the sender's database. - Email Sender and Provider Coalition (2007)