I used to have 3 very simple "strategies" in the past. 1.) I followed you if you had anything to do with a Boston tech startup 2.) your twitters were funny 3.) you followed me But recently, I have had to start modifying this concept to the following.

I Know You (In Real-Life That is)Pretty straight-forward concept – if you fit the bill and I am not following you, send me a tweet.

You Have a 2-Way Conversation (You Reply & Retweet) I may not always respond quickly but if you tweet my back, I’ll tweet yours. Even though I used to like twittering into the twibys for therapeutic reasons, it’s much more interesting to have conversations.

You Know What You Are Talking About I have interests just like the rest of you and I spend a lot of time researching. If you publish consistent links and content on a topic that I am following…I’m yours.

You’re Funny!!!!!! This was my old #2 but it really should be #1. Other than using Twitter for tech research, my only other interest in twitter was to send a receive 1-liners. Are you funny? Tweet me.

You’re Connected to a Boston-Area Startup Related to #3….I still keep an eye on anything and everything startup in the New England area. Hell, I may even start posting again. If you are working at, founding, funding or advising a startup, tweet me.

Keep in mind, these are just guidelines. I may follow you with no particular reason in mind.

David Laubner is an expert in the field of marketing and product management. His background includes numerous technology product launches and the founding of several internet startups.
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