Ice cream retailing

Some businesses may also sell confectionery, drinks, other desserts and a limited selection of fast food. Ice cream retailers may operate from free standing shops, inside shopping centres or from vans and trucks.

Performance benchmarks

These performance benchmarks are updated annually and developed using information reported on income tax returns and activity statements for the 2013–14 year.

These benchmarks show a number of different financial ratios of business income to business expenses, to help businesses compare their performance against similar businesses in their industry.

The key benchmark ratio for this industry is cost of sales to turnover (see definitions). This ratio is likely to be the most accurate predictor of business turnover. For businesses that do not report cost of sales or only report a small amount, total expenses to turnover can be used to predict turnover.

2013–14 financial year

Key benchmark ratio

Annual turnover range

$65,000 – $275,000

$275,000 – $475,000

More than $475,000

Income tax return

Cost of sales/turnover

29% – 35%

30% – 34%

28% – 31%

Average cost of sales

32%

32%

30%

Total expenses/turnover

79% – 88%

85% – 90%

84% – 93%

Average total expenses

83%

88%

88%

Activity statement

Non-capital purchases/ total sales

65% – 75%

65% – 74%

57% – 66%

The following benchmarks can be used as a guide for businesses to review their performance and business practices against other similar businesses.

Not all expenses are reported by every business, so one or more of the below benchmarks may not apply to your business.

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If you follow our information and it turns out to be incorrect, or it is misleading and you make a mistake as a result, we will take that into account when determining what action, if any, we should take.

Some of the information on this website applies to a specific financial year. This is clearly marked. Make sure you have the information for the right year before making decisions based on that information.

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