Chrysler cut in raw

After separation from Daimler, the American group Chrysler must continue his journey alone. Unfortunately, the group is too dependent suprasaturata American market, which is why you have to focus and to the international. Chrysler 5250 include a network of dealers, 46 factories, more than 2.7 million units sold per year and many updates scheduled for production. To establish a successful strategy, Robert Nardelli and vice chairman Tom LaSorda have used the services of James Press, came from the Toyota USA, which had been entrusted sales, marketing and new products. Press has the difficult task of finding the miracle products, able to seduce both North American customers, as well as on the European, demanding about the quality of finishes, so neglected until now by American manufacturers.

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Chrysler promises to correct the shortcomings related to finishing, since the facelift version of 300 C and with future models Voyager and Cherokee (the latter, the Jeep). Meanwhile, the U.S. group sees need to slash production, leading to suppression of over 10,000 jobs next year at five plants in North America. This comes after the reduction announced earlier this year and which requires the abolition of 13,000 jobs. It will give also the four models whose sales are weak - Dodge Magnum (sedan), PT Cruiser (convertible) Chrysler Pacifica (crossover) and Chrysler Crossfire (convertible, photo).