Naturally Boulder

Brand identity, Collateral Design

Naturally Boulder

P R O B L E M

The 14-year old natural brand network was in need of modernization.

S O L U T I O NWe created an updated evolution to the typography and leaves while allowing the word ‘Naturally’ to become the lead word in the branding. This sets up the brand to extend out side of Boulder with a housing area for the region name.

D E S I G N P R I N C I P L E As iconic as Naturally Boulder is to its over 1300 members, we wanted to created a simple icon to match. The three leaves suggest openness to new connections and upward mobility.

R E S U L T The new brand identity system was revealed in August of 2018 with overwhelming positivity. Naturally Bay Area officially launched at the same time.

I have had the opportunity to work on several projects with Alicia and Faven – most recently as a member of the board of directors committee leading the update of the Naturally Boulder brand identity. Apart from her design talent there are several things that make Alicia a great partner. She is a careful listener – keen to intimately understand the brand personality and essence. She is a delight to work with — bringing together, as she does, design talent, strategic focus, and orderly process in fulfillment of project goals.