Archive for online marketing

Landing pages are an important, powerful, and often underutilized component of a small business marketing system. They are so important that, as Oli Gardner of UnBounce says, you should “Never start a marketing campaign without a dedicated landing page”. The term “landing page” has different meanings depending on context. In general, a landing page is […]

Email marketing is an essential component of your small business marketing system. Email Service Providers (ESPs) come in all shapes and sizes. In addition to price, here are a few questions you will want to answer when evaluating ESPs: How easy is the email creation process? Do they have a variety of templates to choose […]

Landing pages are an important tool for small business marketers. A landing page is a web page that allows you to capture a visitor’s information. You can build landing pages that allow visitors to exchange their contact information for your content offers (eBooks, webinars, etc.), or sign up for offers like free trials or demos […]

In Duct Tape Marketing, we often talk about the importance of strategy before tactics. When you start with the right marketing strategy, almost any tactic can work. When small business owners jump straight to implementing tactics without a strategy, they typically end up frustrated by the (lack of) results they receive from the time and […]

Small business marketers have a new option for online advertising with Google’s AdWords Express. AdWords Express works to make Search Engine Marketing as simple as possible for small business owners. With AdWords Express, you simply set up a monthly budget for your ad, and Google determines what search keywords trigger your ad based on the […]

Last week I pointed out some quick SEO tips for small business owners without a lot of time or inclination to learn about SEO. If you do have time and interest to learn about SEO, check out this article by Ann Smarty where she lists more free online SEO tools than you can shake a […]