The client is a senior IT sales executive who needed a personal brand overhaul across LinkedIn as well as the establishment of a business-focused Twitter account. His LinkedIn provided very little insight into his background, experience or personality. Helping prospective clients to connect was key to the updates required. Following a structured interview I obtained additional details to allow me to re-write his profile information to emphasis his depth of knowledge in the field of IT and the benefits working with him could provide to a senior executive with an IT mandate. In addition to content writing, I also undertook a professional photo shoot to obtain appropriate professional images to use in his personal brand update.

Results

Emphasising the client’s personality, experience and knowledge through creative copywriting together with key images from the professional photo shoot created a warm, approachable personal brand that resonated with current and potential customers.

Raylene turned my LinkedIn profile from a poorly constructed version of my CV to a professional executive profile relevant to my clients and their businesses. Together with the witty twitter bio she wrote for me it’s provided me with a sustained upswing in profile views, growth of my professional network and unsolicited positive feedback as a result of her work.

My client was an executive level professional in the IT industry, looking for career development and their next opportunity. We discussed what the ideal role would be including industry, responsibilities, permanent or contract. My client was looking for a senior management role, with a team, in the food manufacturing industry.

My client needed a complete overhaul of their LinkedIn profile, an updated resume and cover letter that was clearly positioned for the roles they were targeting. I also recommended a series of blog post that would highlight the particular skills and knowledge they had attained in their career, positioning them as the ideal candidate even before the interview. A content plan was developed through my structured interview process to ensure the voice and topics were consistent with my client’s voice, experience and knowledge.

Results

The client’s updated LinkedIn profile together with their new resume and cover letter template began working immediately, securing more interviews per job application in one week than my client had achieved in the prior two months. Within three months my client landed their ideal role as a senior executive within the food manufacturing industry.

My client is a German-Australian woman doing an apprenticeship with the state electrical supply company Energex in Queensland. She had worked in a variety of roles prior to commencing the apprenticeship and wanted to highlight how her previous experience was relevant to her new career. She was also keen to position herself for career development on completion of her apprenticeship. Using a focused personal interview to tease out key details of previous roles and how they related to her current and future career direction, every section of her LinkedIn profile was updated.

Results

On completion of her new profile she was able to confidently reach out to and connected with a number of her senior management team members. This resulted in her identifying a career mentor with whom she now mets regularly to speak about her career development. She has been recognised through appointments as an Apprentice representative to key committees and has also received respect and positive comments from peers and management for her professional approach.

“I would highly recommend Raylene’s professional, time saving service to anyone looking to update their LinkedIn profile or business websites. I initially wondered whether Raylene would be able to help me write something regarding my own field of expertise, as it is different to her own background, but she took the time to talk through my background and experience, to understand my point of view and my goals and she was able to help me update my LinkedIn profile so that it perfectly reflects my background, my point of view and my character, not just a generic blurb. The response has been so positive, I have received respect and positive comments from peers and management and more recognition in my field. Her ability to write from anyone’s view/angle, and to help you to articulate and express perfectly what you really want to say is just awesome.”

Nurturer AND Executives?

In my day job, as a business consultant and manager, I had the privilege of working with many amazing, brilliant women. Women who, in my humble opinion, could be outstanding leaders in any organisation. I was also an activist within my workplace for diversity, inclusiveness, gender balance and reducing the unconscious bias that can occur in the workplace. One evening, we hosted a women in leadership networking event and heard two outstanding female executives speak about their experiences and their successes and how they achieved that, but it was a story a colleague shared during the discussion following that really caught my attention. <Read more>

The Ride

I run my hand over the sleek black faring, my eyes raking the smooth curve of the wind shield, back over the streamlined tank and narrow seat that I know fits my body perfectly, to the tidy, tight rear end. This is one sexy bike. I remember the first time I saw her, 8 years ago now, the day I bought her brand new off the showroom floor. <Read more>