While she was preparing his fifth beer, I got up to use the restroom and asked her to stop serving him. I’m no prude, but the available “drinking time” is far less than the flight time as we aren’t served during take off and landing. At most, this is an hour after we clear 10,000 feet and before we start to descend. I don’t know about you, but I’d rather not have the person in charge of opening the airplane door three sheets to the wind.

Then just over a month later, “Frank” was flying next to me in the exit row from Dallas to New Orleans and managed to have several drinks on the short trip. In both cases, the passengers had been drinking BEFORE they boarded but would have likely been legally drunk even if they hadn’t had a drink prior to boarding.

After the first flight, I called SWA and the representative indicated the company would take some kind of action, but she wasn't specific.

“Sure,” I thought.

After the second flight, I went to the operations agent on the ground to offer my concern. She said she would do some kind of followup, but she took no notes, so I’m guessing she did nothing.

"There is no policy against serving alcohol to passengers seated in the exit row," the airline said. "However, for a passenger to remain in an exit seat, they must meet exit-seat criteria and be able to perform the required functions. Any passenger whom the flight attendant determines does not meet exit-seat criteria, or who can’t perform the required functions, will be expeditiously re-accommodated in a non-exit seat.

Jeff Fromm is president of FutureCast, a millennial trends consulting firm. He also is lead editor of www.millennialmarketing.com and co-author of the book "Marketing to Millennials: Reach The Largest & Most Influential Generation of Consumers Ever." #viewsaremine.