SocietyOfDigitalAgencies

SoDA Programs

SoDA Roundtable - Google DoubleClick

Registration Open: October 10, 2014 - October 29, 2014

Where: Online

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Event Detail

Now, more than ever, there’s a dire need for marketers and their agencies to pair smart creative strategies with their emerging media buying strategies. Marketers are already focused on key media buying strategies like programmatic, mobile and video, as well as doing it all scalably. This webinar will explore thoughts and challenges on the importance of digital creative and rich media for campaign performance, and how you can pair creative strategies with your media buying strategies to deliver better campaign results.

Ryan Tetuan, Head of Creative Agency Solutions and Jon Marino, Creative Technical Consultant will address three key challenges that many agencies face:

How to pair dynamic creative with a programmatic media buy.

How to pair the right mobile and video creative with a media buy that includes mobile and in-stream video ad placements.

How to manage creative in a scaleable way for ever-increasing media buys.