Wax designed the MoMA Lineup campaign to communicate a season of varying exhibitions as one, contemporary and urgent event series.

Subway advertising.

MoMA — Lineup Campaign

Wax Studios designed a campaign that appropriates the language of club posters to bring cohesion to a season of exhibitions and events at the Museum of Modern Art. MoMA Lineup brings urgency and immediacy to MoMA’s Fall 2016 communications, which straddle a wide range of media and placements.