The promo from Hilton reads: "Zeta`s "CONEY
ISLAND" is our exciting new Friday Nights concept.
Experience evenings of the unexpected, perfectly paradoxical
and the weird and wonderful, with extravagant entertainment
and a creative mix of classic cocktails with progressive
and fun elements." It
was all of that and more.

We
learned that it was all mixed with a specially concocted
range of classic cocktails with a twist, like Cosmopolitan
Candy Floss, Toffee Apple Martinis and Long Island
Iced Tea snow cones and much, much more.

Earlier
this eventing the team at Human Statue Bodyart created
a Human - Extreme Mermaid which once made up entertained,
danced and delighted patrons at Hilton's famous Zeta
Bar.

Model
Anastasia was painted and made up by the team of artists
including Eva Rinaldi, Salvatore and Antonella Erba.

The
Coney Island theme was a big hit and mermaid fans
will be pleased to hear that yet another mermaid,
tipped to be wearing a red number, will be entertaining
patrons at the Zeta tomorrow (Friday) evening.

Well
done to everyone involved in the mega success of the
Coney Island promotion and we're sure the mermaid
is just the right bait to keep patrons coming back
for more.

It's
all there for the taking at Hilton's little slice
of paradise in Sydney's CBD.

You
get what's known as a super-mogul - and more and more
of the world's most famous fashion figures are leaping
off the catwalks and newsstands and into the ranks
of this elite club.

Last
year Brazilian beauty Gisele Bundchen was tipped by
Forbes as likely to become the world's first billionaire
supermodel.

According
to Forbes, which has estimated her annual income is
$US45 million (NZ$54m), she could be a billionaire
by the time she turns 32 this year.

She
also has a few hefty income sources aside from lucrative
Versace and Dior contracts and her real estate holdings:
there are also her successful jewellery and footwear
lines and she recently launched her own lingerie company
in a joint venture with a Brazilian retailer.

Unlike
most celebrities who license their name to the company,
though, she created her own brand, Gisele Bundchen
Brazilian Intimates. In an unusual move, she will
also own a stake in the company.

According
to Forbes, the top three earning models on the planet
these days are Gisele Bündchen, followed by German
supermodel and host and executive producer of Project
Runway Heidi Klum, with the waifish former Calvin
Klein model turned Topshop retail franchise collaborator
Kate Moss coming in third place.

Veteran
super-mogul Elle Macpherson, who set up set up Macpherson
Inc way back in 1988, also earns more than she did
as a model thanks to global intimates and lingerie
ranges, a new line of skincare and other projects.
Her business empire estimated to be worth around $US120m
(NZ$144m) and she has been listed as one of Australia's
top ten richest celebrities in recent years.

According
to Forbes, the economic climate is once again blowing
in the favour of the supermogul. With consumers cautiously
spending on luxury goods once more, the 10 top-earning
female models made a combined $US112m (NZ$134m) in
the 12 months to May 2011, a 30 per cent increase
on the previous year.

All
of these women sell their own product lines and these
usually span clothes, shoes, fragrances, skin care
and jewellery. What sets Kathy Ireland apart, however,
is that hers is not the usual glamour product range.

Over
the past two decades, Ireland has quietly built a
$US300m (NZ$360m) brand that is attached to a diverse
range of home furnishings including ceiling fans,
flooring, mattresses, desks and even windows.

Moreover,
these are designed and priced to suit busy mothers
(think stain resistance and rounded corners).

The
48 year-old, who reportedly now has three kids and
four dogs or her own, recently told Forbes Magazine
it was for this reason that she no longer did grand
store openings, as they tended to attract the wrong
type of people.

"What
happens is the store gets cluttered with guys who
are there with 500-year-old copies of Sports Illustrated.
How does that help a busy mum? These people are just
in her way," she said.

Though
Ireland has said she had entrepreneurial tendencies
even as a child, her business success was sparked
back in 1993 after she released a humble line of socks
with her name on it. They started out in a few sporting
goods stores, then a mass retailer started to carry
them and they proved to be a hit.

From
there, Kathy Ireland Worldwide expanded into other
clothing lines and then, in 1998, moved into home
furnishings, followed by other busy-mum-centric offshoots
like kitchenware and outdoor products.

The
business, according to Ireland, is about solutions,
initially for families (especially busy mums) and
is expanding into solutions for business people (think
workstations) and people in love (think wedding gowns).

But
don't extreme good looks dent your business credibility?
Yes, according to Ireland. "There were times
when I knew my ideas would have been taken more seriously
if I was just looked at as the CEO but there's always
the modeling thing," she told Forbes.

If
her fortunes, and those of many other supermodels
are any indication, though, this isn't presenting
too much of an obstacle.

These
days, according to Forbes, the California-based 42-person
business sells $US2 billion a year at retail, which
translated into $US850 million in wholesale sales
last year. From that, Ireland would have got a royalty
payment of roughly 6 per cent equating to around $US50
million in revenue.

She
doesn't just endorse her products though, she helps
to design and promote them - but others make and sell
them, so most of that revenue is pure profit for Ireland,
who is the 100 per cent owner, according to Forbes.

On
this basis, it has estimated that based on the likely
cash flow of $35 million, Kathy Ireland Worldwide
is worth somewhere around $300 million.

Profile

A
model is a person who has the job of posing, or displaying
works of art or fashion (clothes). They are often
used for advertising in television and printed media,
for example newspapers and magazines.

Types of models

There
are many different types of models. Some models only
use certain parts of their bodies. For example, a
hand model is a person who only uses their hands.
A hand model would be used to display certain items,
for example rings and watches. These types of model
are usually only used for advertisements.

Fashion
models are used to sell clothing or cosmetics. People
who make clothing will often use fashion models to
wear the clothing they make at fashion shows. The
models will walk up and down a raised section of floor
called the catwalk or runway to show the clothing
to other people. Supermodels are fashion models who
are very good at being a model and are paid much money.
These (usually female) celebrities appear on the covers
of top fashion magazine covers and in fashion shows.
They are "sexy".

Fine
art models are hired by photographers, painters and
other artists to pose for their art. (Credit:
Wikipedia).