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Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

This object is a Ronald McDonald stuffed doll dressed as a clown figure. The doll is made of two pieces of fabric, sewn together in one long seam. Various colors have been screened onto the fabric to look like a yellow jumpsuit with red zipper, red boots and a red and white striped shirt and socks. The doll has red hair, with a red nose and lips and white face. On the back side McDonald’s® is written in black letter with the golden arches logo. Ronald McDonald made his national debut for McDonald’s in 1966 during a nationwide television commercial. He was later provided several friends and nemeses who lived in McDonaldland, which was all part of an advertising campaign created to appeal to children.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This object is a Mayor McCheese stuffed doll dressed in purple pants, pink jacket and a yellow shirt sporting a purple sash that says “Mayor” but the “M” is a golden arches logo. The doll is made of two pieces of fabric, sewn together in a single seam. The “clothing” has been screened directly onto the fabric. He has a cheeseburger head and is wearing a purple and yellow hat with the double arches logo on it. On his back, “Mayor McCheese” is written in yellow lettering. Mayor McCheese joined the McDonaldland crew in 1971 as part of McDonald’s® advertising campaign aimed at children.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This object is an Officer Big Mac stuffed doll dressed in the blue uniform of a police officer with a Big Mac for a head. The object is made of two pieces of fabric sewn together in a single seam. All clothing and accessories have been screened directly onto the fabric. He is wearing a belt with a double golden arches logo for a buckle and a whistle. He has a large gold star on his chest. On the back the words “Big Mac®” appear in gold lettering. Officer Big Mac joined the McDonaldland crew in 1971 as part of McDonald’s® advertising campaign aimed at children.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This hand held condiment dispenser is primarily of metal construction, with a tartar sauce canister inserted into the tray. The canister is constructed of white cardboard with green lettering, which says “McDonald’s® Tartar Sauce” with McDonald’s® double arches logo. This canister holds 25 fluid ounces of tartar sauce. The McDonald’s® Corporation was well known for developing their own kitchen tools to create higher rates of standardization between locations and produce food products at greater efficiency. This dispenser would distribute precisely the correct amount of tartar sauce for each Filet-O-Fish™ sandwich.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This white, polystyrene clam shell food container held one McDonald’s® Quarter Pounder™ with cheese. “Quarter Pounder™ with cheese,” “100% pure beef. Wgt. ¼ lb. before cooking,” the name “McDonald’s®” and the double arches logo appear on the lid of the container in red and orange lettering. The Quarter Pounder™ was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This polystyrene clam shell food container held one McDonald’s Quarter Pounder®. It is white with gold writing, which says “Quarter Pounder®” and “100% pure beef. Wgt. ¼ lb. before cooking.” There is also the McDonald’s double arches logo in red all over the top, sides and bottom of the container. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This yellow, polystyrene clam shell food container held one McDonald’s Quarter Pounder® with cheese. It is yellow with red writing all over, which says “Quarter Pounder® with cheese,” “100% pure beef. Wgt. ¼ lb. before cooking,” the name “McDonald’s®” and the double arches logo. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This orange, polystyrene clam shell food container held one Quarter Pounder® with Cheese. “Quarter Pounder® with Cheese,” “100% pure beef. Wgt. ¼ lb before cooking” and the name “McDonald’s®” with double arches logo appear written in red overall. The Quarter Pounder® was introduced in 1973 to the national market for customers who wanted a larger hamburger patty than McDonald’s® standard hamburger.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This off-white, polystyrene clam shell food container held one McDonald’s Big Mac™. Writing on overall container is brown for “Big Mac™” and the name “McDonald’s®” with McDonald’s® golden double arches logo. The Big Mac™, introduced in 1968 to the national market, consists of two regular beef patties with an extra bun slice separating them. The Big Mac™ was created as a way to compete with a similar sandwich offered at Big Boy®.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This polystyrene clam shell food container held one McDonald’s Big Mac. The container is pink over all with pink etched writing which says “Big Mac™” and the name “McDonald’s®” with the double arches logo. The Big Mac™, introduced in 1968 to the national market, consists of two regular beef patties with an extra bun slice separating them. The Big Mac™ was created as a way to compete with a similar sandwich offered at Big Boy®.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.