Augemented reality LEGO machines to appear in toy stores soon

If you love building things with LEGO or if you have never picked up a plastic brick in your life, the local toy store may give you a reason to check out what LEGO have to offer these days.{ad}

The word is, augmented reality company metaio has teamed up with LEGO to create a “Digital Box” that will be sure to give kids and adults a visual treat even before they leave the store. The “Digital Box” will be placed in select toy stores and LEGO stores worldwide and will give purchasers a peek at the completed model inside the box. The way it works is that Patrons wave the LEGO model box in front of the “Digital Box” and a detailed superimposed 3D model of the completed LEGO project will appear on the screen over the package.

The idea behind the project is to help drive excitement into patrons building LEGO models thereby boosting sales. Afterall – a 3D model of a completed kit would certainly look better than the 2D pictures on the packaging.

The LEGO “Digital Boxes” are expected to land in toy stores later this year.

Speak Your Mind

The Diseased

… What?
That is a boring idea. I have a better one!
Lego keeps their “Digital Box”, but turns it into a LEGO vending machine of various sizes of LEGO pieces. You bring in an item to the store that you want to make out of LEGOs, and a censor on the LEGO Digital Box scans it into the computer and dispenses all the pieces you’d need to build it!
LEGO should be paying me.

The Diseased

That is a boring idea. I have a better one!
LEGO keeps their “Digital Box” but turns it into a LEGO vending machine of all their various sizes. You bring into the store an item which you would like to build from LEGO pieces. The Digital Box scans your item and dispenses to you all the pieces you’d need to build it! This could work from model cars to your brother Tommy, depending on the ability of the Digital Box’s scanner. Pay by the pound LEGOs.
LEGO should be paying me.

The Diseased

That is a boring idea. I have a better one!
LEGO keeps their “Digital Box” but turns it into a LEGO vending machine of all their various sizes. You bring into the store an item which you would like to build from LEGO pieces. The Digital Box scans your item and dispenses to you all the pieces you’d need to build it! This could work from model cars to your brother Tommy, depending on the ability of the Digital Box’s scanner. Pay by the pound LEGOs.
LEGO should be paying me.