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Atticus

Might Gordon Brown soon be welcoming Hello! magazine into his lovely home, talking about the importance of his family, and trying his very best not to mention the prospects for economic growth over the medium term? Friends have suggested this might be a way for the chancellor to brighten his dour, serious image. Especially now that David Cameron seems to have cornered the market with his image as a relaxed, family man.

“We can’t underestimate how good Cameron is at getting an appealing image over to women,” said a friend of the chancellor. “Gordon’s initial reaction was to brush it off, but then said he would run it past a few people.”

The chancellor is currently brushing up on his soft side on paternity leave in Fife with his wife Sarah, who last month gave birth to their