What is the definition on &quot;users&quot; and &quot;new users&quot;

A new user is somebody who GA has no record of ever having visited your site before, as soon as they visit again, if they can be matched to their previous visit, they are then considered a returning user.

What is the definition on &quot;users&quot; and &quot;new users&quot;

A new user is somebody who GA has no record of ever having visited your site before, as soon as they visit again, if they can be matched to their previous visit, they are then considered a returning user.