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Manage Your Moving Company’s Marketing

In this video from the Moving Sales Academy LIVE seminar, Louis Massaro explains the three simple steps to managing your moving company’s marketing.

Test It – Which lead sources and marketing strategies work best for your company in your market? It’s best to try many different marketing sources and providers. Every market is different and you’ll never know which strategies work best for you until you give them a consistent 90-day trial run. Start small and test everything.

Track It – The only way to know for sure if you’re getting a good return on your marketing investment is to have a great system in place to know your numbers. Keep a close eye on where your marketing dollars are getting spent, which marketing strategies are performing well and which ones need to be tweaked or tossed. Remember, the numbers don’t lie.

Tweak It – Once you’ve spent some time testing and tracking your various marketing sources you will have a good idea of how each one is performing. Then it’s time to optimize your strategy. Look at your numbers and find where the best results are being achieved. Could those sources return more if they were given a boost? What about the sources that are showing lower returns, is it time to cut them loose? Move your money around to fully optimize your marketing spend. Small changes can create huge returns.

Watch the video to get the full training.

HOT NEWS & DEALS!

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Three Day LIVE Seminar!
Join us October 5th-7th, 2018 for Moving Sales Academy LIVE! This 3-day event will give you the tools, strategies and best practices to take your moving company to the next level. Develop a rock-solid sales process, maximize your marketing, dominate online marketing, stay compliant with moving laws and master your business! Click here for tickets, venue and a list of guest speakers.

Latest Instagram!I’m releasing a new podcast on #TheMovingMasteryPodcast. Watch my Instagram for announcements.

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Free eBook

If you’re like most of my readers, you’re committed to profit in business and thrive in life. But the truth is, you struggle with which areas of your business to focus on that will make the biggest impact in your business today. That’s exactly why I wrote my new eBook,
10 Rules of A Profitable Moving Company.

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Meet Louis

I’m Louis Massaro, author of 10 Rules of a Profitable Moving Company and the founder of Moving Mastery, a mentoring and education company dedicated to helping entrepreneurs in the moving industry increase profits by implementing proven strategies in marketing, sales, and operations.

I help entrepreneurs and business owners unlock their companies’ full potential so that they can not only make more money but live a more balanced, fun and fulfilling life.

When I opened my first company in 2000, I was a 19-year-old kid that started by placing an ad in the yellow pages and renting trucks. At first, my office was the parking lot of the truck rental yard where I dispatched the crews out of my car. I was struggling to operate on a shoestring budget and maxed out credit cards. It was not a professional set up. When drivers and helpers came for an interview they thought it was a joke.

Although it wasn’t an easy start, every obstacle and setback were opportunities to learn. It took me a few years of making a ton of mistakes and constantly saying to myself “there’s got to be a better way to do this” before I really developed a solid process and system.

I finally mastered a system for running a very profitable moving & storage company, while also discovering how to have balance in my life and not work crazy hours. I took that system and started opening up several offices in cities throughout the US where we sold over $20 Million per year in moves.