Ladies love chips as much as their male counterparts, but according to research, have abstained from savoring the salty snack because of the messiness and loud crunching. That is until now.

Doritos is launching a lady-friendly version of their infamous flavored tortilla chips after research reported women don't crunch loud food or lick their fingers in public. These female-friendly chips are said to have a "full taste profile" all while being "low-crunch" and having a minimal "flavor stick on the fingers" scenario. On top of these, the gendered snack will also come in special packaging that could fit in a handbag.

Dudes are all about loud chip crunching in public, at home, wherever. But women? Well, not so much:

"As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste," Nooyi explained, "Women I think would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth."

I'll write these on my grocery list with my bic pens for women that come in pink and light purple and are perfect for my tiny woman hands to write with. Big man pens and cruncy chips are just too much for me!

On top of that, some women are pointing out that this isn't solving an issue, but creating one and re-enforcing already problematic gender stereotypes:

Food companies trying to literally manufacture a relationship between femininity & the crunchyness of a chip is an inane phenomenon that is entirely the product of a hyper-capitalist patriarchal society, & is an early contender for most ridiculous & silly things of 2018.