Minimal and sharp, Ludicrous Speed brought an artful, modern, and energetic note to the Kansas Speedway track in this national NASCAR thirty second commercial.

What goes around comes around

Trozzolo | Prairie Dog contacted us to complete a national :30 commercial for Kansas Speedway. Their concept was to capture the speed and energy of a Nascar race while utilizing only the car numbers themselves. This innovative concept was not without it’s challenges, however. In order to really sell the feeling of the raceway, we modeled 3D NASCAR vehicles to use as holdouts and rendered reflections to accent the cars in the hot sun. Then we placed the driver numbers on each vehicle and staged a mock race, placing the camera in the middle of the high-speed action.

The result was a high-velocity graphics thrill ride that builds to a crescendo.