p. 46, third paragraph: “Herbs Kelleher” should be “Herb Kelleher’s”
p. 47, grey box, third paragraph: “to simply the invoice” should be “to simplify the invoice”
p. 49, grey box, second paragraph: “a couple tries” maybe should be “a couple of tries”
“Writing a good elevator” should be “writing a good elevator pitch”
p. 51, third paragraph: “family on the merits” should probably be “family of the merits”
“benefits of how” should probably be “benefits, or how”