We say this often here at Cult of Mac: “This new whatsagizbob will change your life!” Perhaps we say it too often. But I can think of very, very few things I’ve seen where the phrase would ring as true as it does with Rabbit.

Rabbit is a videochat app and platform for Mac unlike anything you’ve seen, designed for immersive video socializing in groups, created by four ex-videogame developers, with mind-boggling attention to detail. You can even screencast movies, and share images and webpages over Rabbit.

And today, it’s been released as a closed beta (but read on to find out how to get your hands on a copy).