Curating Content For Your Expertise

Whichever social network suits you most, curating content for your expertise is a perfect way to showcase what you know and care about. Pinterest and Twitter are ideal for this, but you may also see great results on other social networks.

The things to keep in mind about curating content are that you’re showcasing what you know, you’re attracting followers who like that sort of information, and you’re positioning yourself as an expert in that knowledge. And what’s more, because you’re reading the latest news regularly, you probably ARE an expert.

Meeting Other Experts In Your Field

Social networking is a two-way street. You might be attracting experts in your field by the things you curate and talk about, but also you might find yourself drawn to other experts in your field by what they post.

It doesn’t really matter how you found each other: what matters is that you build on that, grow acquainted with each other and perhaps even become friends. You’d be surprised what sort of opportunities can come up just because someone you know realizes you could be the right person for the job.

Actively Researching Companies To Work For

LinkedIn is an obvious starting place for a bit of active research on companies you might like to work for. But don’t stop there! Check out Facebook pages, Twitter accounts and more.

Try searching all profiles on all social networks for the name of the company and see which executives and employees are posting publicly. See what you can learn about the company culture from these individuals.

Using Social Networks To Find Jobs

Across all forms of social media, you’ll find job postings. They’re not always that easy to find, since hashtags like #Jobs can get overrun by spammers pretty quickly. But use #Jobs and a related hashtag as a starting point and you’ll soon find the less-popular, higher quality feeds worth following.

Learning About Your Co-Workers

These are the people you work with every day, but what do you know about them? If you want to have something a little more personal than the weather to chat about, try to learn about these people via social media.

For starters, make a Facebook group and a Twitter list for your co-workers and take a look in regularly to see what they’re posting. This is quite a passive way to learn more about them over time.

For a more active approach, try searching Facebook for interesting things like “TV shows liked by people who work at MakeUseOf”. You’ll know exactly which shows to bring up in the coffee room.

Attracting Clients And Employers

All of your regular posts, genuine relationship-building and active curation eventually pull together to create a social profile that shows you’re a skilled, interesting, relatable individual. Potential clients and employers come to appreciate your professionalism, they recognise your face and they remember who you are. Who are they going to hire when they next have work that needs doing? You, if you’re available.

Carving a New Role For Yourself in Your Current Job

So, you’re always tweeting, you run two YouTube channels, use Snapchat every day and have a massive Instagram followingIs It Worth It to Be Insta-Famous?Is It Worth It to Be Insta-Famous?The idea of gaining thousands of followers, going viral, getting noticed by sponsors and celebrities, and making money has attracted millions and millions of everyday users to Instagram. But is it worth it?Read More? Not only are you probably a millennial, but you’re possibly the most qualified person in your office to handle these forms of social media for the business.

Even if the marketing team want to keep control of the accounts, you could still offer your services as a consultant to the team. Perhaps you could even help by being one of the video personalities for the team — a lot of the older generations are quite camera-shy compared to millennials.

Writing Content to Showcase Your Expertise

This is a little bit beyond just curating the articles you’ve read. What I’m talking about here is actually writing a 500+ word article on the subject matter yourself, offering your own insights and expertise to the readers.