MELROSE UMBRELLA CO. ANNOUNCES NEW DAYTIME HOURS AND THE LAUNCH OF AN AMBITIOUS SPECIALTY COFFEE PROGRAM

Melrose Umbrella Co., Los Angeles’ premier destination for inspired libations and unparalleled hospitality, announces the launch of their daytime coffee program and extended hours beginning Saturday, September 26. The new program follows a year of research and development with the same dedication applied to the new coffee menu as was applied with the cocktail program. Every detail from the curation of the beans to the brewing process and presentation has been thoughtfully designed to provide guests a notable and memorable experience.

When owners Zach Patterson and Austin Melrose were building Melrose Umbrella Co., they envisioned a well-crafted and comfortable location to enjoy espresso, coffee and tea. This sentiment was continually echoed and affirmed by the neighborhood that harbors them. After this year and a half of operating the cocktail program, they have now set out to create a coffee program that will evolve the space into the special and unique imbibery that they’ve imagined.

To accomplish their goal of creating an all-day destination the team sought out a barista with the inspiration, expertise and passion in creating a program that paralleled their existing cocktail program. Upon being introduced to Matt Sala, a seasoned industry professional with experience in both the craft cocktail and specialty coffee worlds presented the perfect partner to oversee the development of the menu. Sala describes his approach to coffee as holistic and individualistic with a dedication to providing guests with a uniquely tailored experience.