The creative process with the client was extremely collaborative and the team was given a lot of freedom to experiment visually and cinematically. Sarokin comments "We were given a solid brief from the client as to what was important to express in the Nissan Formula E creative, but beyond that we had quite a lot of latitude for interpretation to come up with a compelling and visually stunning film." In the end, the client decided to favor Sarokin's idea that spoke to the technical prowess and power of the Nissan Formula E.

With a flexible workflow the team was able to develop their process to be one of continual iteration and refinement. Sarokin continues "The CG team lead by Kevin Ives did a great job creating what was, barring the live action human elements, an all-CG film. They did a magnificent job creating the energy tone that was critical to the aesthetic of the film. Blake Druery led the 2D team bringing shots together and putting the final touches that really make the film sing. And finally, Luis Martin was an outstanding producer and a cornerstone for making the job run as well as it did."