You might have come across the term ‘AMP’ several times recently. This must have made you curious to find out what AMP stands for and implies. AMP stands for Accelerated Mobile Pages. The AMP project has been designed by Twitter and Google. The task of AMP is to make mobile pages load really fast.

As a professional in an SEO company, you must be aware of the fact that an increasing number of users now surf the Internet from their smartphones. So, you must implement effective SEO techniques to optimize the mobile websites of your clients. This can improve the rankings of your client’s site, increase the traffic it receives and generate more revenues. This blog speaks about AMP, its use and impact on the ranking and success of a website.

AMP – An Idea

This project was announced by Google last October. AMP is an open-source initiative, dedicated to make the performance of mobile web better. It is not new for Google to come up with new strategies or projects. This new project was an answer to Apple News and Facebook’s Instant Articles. But, it is important for you to note and understand the difference between AMP and the other two initiatives. To use the other two initiatives, you must enter into a partnership with Facebook or Apple. But, you can use Google’s new initiative for a mobile-friendly web to create web pages, without fulfilling the above criterion.

Whenever Google comes up with a new initiative, the SEO world wakes up to a chaotic morning. There are fervent musings on what the initiative means, how it can be used or implemented and what can be its possible effects. The same contemplation began among the professionals of every Indian SEO company, when Google announced about AMP. However; the contemplation did not last long this time.… [ Read the rest ]

]]>You might have come across the term ‘AMP’ several times recently. This must have made you curious to find out what AMP stands for and implies. AMP stands for Accelerated Mobile Pages. The AMP project has been designed by Twitter and Google. The task of AMP is to make mobile pages load really fast.

As a professional in an SEO company, you must be aware of the fact that an increasing number of users now surf the Internet from their smartphones. So, you must implement effective SEO techniques to optimize the mobile websites of your clients. This can improve the rankings of your client’s site, increase the traffic it receives and generate more revenues. This blog speaks about AMP, its use and impact on the ranking and success of a website.

AMP – An Idea

This project was announced by Google last October. AMP is an open-source initiative, dedicated to make the performance of mobile web better. It is not new for Google to come up with new strategies or projects. This new project was an answer to Apple News and Facebook’s Instant Articles. But, it is important for you to note and understand the difference between AMP and the other two initiatives. To use the other two initiatives, you must enter into a partnership with Facebook or Apple. But, you can use Google’s new initiative for a mobile-friendly web to create web pages, without fulfilling the above criterion.

Whenever Google comes up with a new initiative, the SEO world wakes up to a chaotic morning. There are fervent musings on what the initiative means, how it can be used or implemented and what can be its possible effects. The same contemplation began among the professionals of every Indian SEO company, when Google announced about AMP. However; the contemplation did not last long this time. Soon after, Google came up with information on the key features of AMP, what it consists of and how it is going to affect a user’s experience of using the Internet on a mobile device.

Check out the following to get a deep insight into AMP.

# Understanding AMP

Let me begin by giving you all the important details of AMP.

Accelerated Mobile Pages or AMP is a stripped-down version of HTML. It is basically a very lightweight HTML page, which loads very fast on mobile devices. As it is an open source project by Google and Twitter, different elements have been added to maintain the openness of this initiative.

As AMP is a re-imagined version of HTML, it is also referred to as AMP HTML. AMP rules out all those elements that can cause mobile pages to load slowly, such as third-party scripts and JavaScript.

According to sources from Google, a web page created with the help of AMP HTML can load fifteen to eighty-five percent quicker than its non-AMP version.

Google had also made it convenient for web publishers to start using AMP. For that, the search engine has created tutorials to help experts of an SEO company in understanding the creation of an AMP page.

The whole idea behind the initiative of AMP is to boost speed and readability. Now, when people use the Internet from mobile devices, things, such as images do not load until scrolled into view. This task is performed in mobile phones by JavaScript. SEO experts are anticipating that there is going to be a time, when the operating systems will have in-built JavaScript libraries. Moreover, all of it will be so heavily cached that Google will not need to fetch anything for you from anywhere, when you load web pages on mobile devices.

You can put /amp at the end of any new post on a website, which is created using AMP HTML. If you do so, the displayed post will be linked to the AMP HTML in the source code. This is what people are referring to as hosted AMP. This is not linked to Google and it can make the web pages load faster.

Along with this, Google has also come up with a hosted cached platform, which is marked with the Gstatic. As a result, when we see websites coming up on Google’s search results, the version of the web page, which loads is hosted by gstatic.com.

google-amp-page

Another point you must note is that, the pages you host by using AMP yourself and the ones that are hosted using a cached version around the Internet should not contain any duplicate content.

Sources from Google have also confirmed that experts from an Indian SEO company can give their own adverts in the cached version of the web pages. The details of this provision are yet to come, but it is deduced that you can provide adverts from different advertising platforms and receive all the revenue.

The cached version also allows you to use Analytics. However; the version, which has been rolled out allows you till now to use only a tracking pixel.

# The Impact of AMP on Search Rankings

Every SEO professional is now eager to know the impact of AMP on search results. This can help them in optimizing the websites and boosting ranks.

With the increase in the number of users using the Internet on the mobile phones and tablets, it is mandatory for websites to be mobile-friendly. Google had made this clear by its ‘Mobilegeddon’ algorithm in the previous year. If websites are not mobile-friendly, they do not get high rankings anymore.

Hence, if the website you are optimizing cannot pass Google’s Mobile-Friendly Test, it will appear on the second or the third page of the search results.

Hence, professionals from every SEO company can see that the Accelerated Mobile Pages designed to load quickly on mobile phones and helping people to have a better user experience are getting higher search rankings.

Moreover, the websites using AMP are highlighted by the search engine with a tiny green lightning-bolt. I think you can understand the implications of this mark – users surfing the Internet from their mobile phones or tablets will automatically select the sites that come with the lightning-bolt.

In the event that the website you have optimized has this mark, more mobile users are going to access it on their phones. As a result, the site will automatically generate more traffic.

The AMP sites are also the ones that are going to be featured on the Google News Carousel. These sites will get priority on mobile searches. Thus, as more and more websites start publishing their content, it becomes more important for you to be a part of the AMP network. Otherwise, the websites you are optimizing will be completely out of competition. Professionals from every Indian SEO company should surely keep this in mind.

Loading time is a very important factor for your ranking on search engine result pages because, on an average, mobile users do not wait for more than six seconds for a page to load. Therefore to get a higher rank, the pages you are optimizing should load faster than they usually do. A fast-loading page and subsequent higher rank are also going to increase the number of visitors who visit the website.

Thus, it can be well-understood that AMP pages will boost search results. Keeping in mind the earlier Mobilegeddon and the recent AMP, it can be gauged that Google will continue prioritizing mobile-friendly media even more in its future updates.

Pages that load at a high-speed are not only going to bring visitors or traffic to the sites you are optimizing, but will also decrease your bounce rate. You may argue that the bounce rate is not the most important ranking factor. Yes, that is indeed true. But, a low bounce rate can help search engines in understanding that a website offers what it claims it offers and as readers find it useful, they do not leave the site. Hence, I will suggest experts from every SEO company to focus on AMP for your blogs and articles as it can have a great impact on your reader retention rate.

# Using AMP on a WordPress Site

Are you wondering how you can use AMP on a WordPress website? Let me share with you an attractive feature of AMP here. It takes only about five minutes to integrate AMP into your WordPress site.

The first step of this process involves installing the AMP WordPress plugin from Automattic.

Once the installation is over, activate the plugin, so that it attaches /amp on all your pages. However, do not think that the plugin will redirect users who are using the Internet from mobile phones or tablets to the /amp pages.

Hence, the next step for integrating AMP involves editing your .htaccess file by using an FTP program like, Filezilla.

Once you are done with the three aforementioned steps, you can check whether your/amp pages are working efficiently or not. You are also going to get a message stating that the AMP validation has been successful.

Finally, you must engage in editing the CSS, so that the Accelerated Mobile Pages look more like the website, of which it is a part.

# Integrating AMP on a Website that is Not WordPress

If the website a professional from an Indian SEO company optimizes is not a WordPress one, it can be a bit difficult for you to integrate AMP. But, finally it can prove to be rewarding.

For a site, which is not a WordPress one, you have to go to the site of the AMP project and learn how to integrate it in the correct process.

# Understanding AMP JS and Google AMP Cache

Now, let me give you some details of AMP JS and Google AMP cache.

All AMP’s best performance practices are implemented by the AMP JS library. It manages the loading of resources and gives SEO experts the custom tags necessary for loading the pages quickly.

One of the advantages of using this kind of optimization technique is that, it makes everything coming from external resources asynchronous. Therefore, nothing in the page can hinder it from loading quickly.

Other techniques that fall within AMP’s best performance practice are pre-calculation of the layout of every element in a page before it is loaded, sandboxing all the iframes and disabling slow CSS selectors.

As an expert from an SEO company, you must also know that Google AMP cache is a content delivery network based on proxy delivering all valid AMP documents. The task of this delivery network is to fetch AMP HTML pages, cache them and automatically improve the performance of the pages.

When the AMP cache is used, the document, all images and JS files load from the same origin and use HTTP 2.0 for high-efficiency.

There is also an in-built validation system within the cache, which provides confirms that a page is sure to work and is not dependent on any external source.

A series of assertions are run by this validation system, which confirms that the markup in a page meets the specifications of AMP HTML.

Another version of the Google AMP cache can log to the console of a browser different kinds of validation errors, when the page is loading. This can help you to understand how performance and user experience can be affected by any kind of complex changes in the code, which you are using.

This is what Google’s Accelerated Mobile Pages is all about. As a professional in an Indian SEO company, you must understand the importance of integrating AMP into the websites of your clients. Only then, the sites are going be user-friendly, get high rankings and attract significant amount of traffic.

Do you want your business’ website to rank higher in the result pages of search engines? In that case, you must hire a reputed Indian SEO company. The professionals from such a company can optimize your website effectively so that it ranks higher in the result pages of popular search engines like Google and Bing. Holla!!! Penguin 4.0 is here. And, we are now going to see what this blog has got to do with this new algorithm update.

A high rank can yield numerous benefits to your website. It can boost the traffic that your site generates by leaps and bounds. When more people visit your site, the chances of getting more customers increase manifold. A website with a high rank and many visitors easily forms a loyal customer base of its own.

To effectively optimize your website, the professionals of the SEO company you hire must implement certain updated techniques. Moreover, they must also abide by the rules the popular search engines set for the websites. Not following them might cause the websites to be heavily penalized. For example, if a search engine finds out that a site is being promoted unethically, they blacklist the site at once.

If the SEO professionals you have hired follow the algorithms of search engines, they can surely optimize your website in a better way. To help the professionals in their work, search engines too, never lag behind in their duties. They update their algorithms from time-to-time so that SEO experts can efficiently optimize the websites of their clients.

This brings us to the topic of the blog you are currently reading. After a wait of few years and some usual fluctuations, Google has a good news for the professionals of SEO companies. Sources from Google has confirmed that its Penguin algorithm update is coming and that too, in all major languages.… [ Read the rest ]

]]>Do you want your business’ website to rank higher in the result pages of search engines? In that case, you must hire a reputed Indian SEO company. The professionals from such a company can optimize your website effectively so that it ranks higher in the result pages of popular search engines like Google and Bing. Holla!!! Penguin 4.0 is here. And, we are now going to see what this blog has got to do with this new algorithm update.

A high rank can yield numerous benefits to your website. It can boost the traffic that your site generates by leaps and bounds. When more people visit your site, the chances of getting more customers increase manifold. A website with a high rank and many visitors easily forms a loyal customer base of its own.

To effectively optimize your website, the professionals of the SEO company you hire must implement certain updated techniques. Moreover, they must also abide by the rules the popular search engines set for the websites. Not following them might cause the websites to be heavily penalized. For example, if a search engine finds out that a site is being promoted unethically, they blacklist the site at once.

If the SEO professionals you have hired follow the algorithms of search engines, they can surely optimize your website in a better way. To help the professionals in their work, search engines too, never lag behind in their duties. They update their algorithms from time-to-time so that SEO experts can efficiently optimize the websites of their clients.

This brings us to the topic of the blog you are currently reading. After a wait of few years and some usual fluctuations, Google has a good news for the professionals of SEO companies. Sources from Google has confirmed that its Penguin algorithm update is coming and that too, in all major languages.

After the Penguin 3.0 update in 2014, this is going to be the 4.0 update. The 3.0 update had affected less than one percent of UK and USA searches. But, do not be fooled by the digit in the percentage. This one percent alone accounted for 12 billion queries.

Naturally, SEO experts have a lot of expectations from the recent update.

In this blog, I am going to discuss all the relevant details of Penguin and its recent update, Penguin 4.0

Sources from Google announced that they have got over with all the necessary testing and development of the 4.0 update. Penguin’s data is now going to get refreshed in real-time. As a result, changes on a website is going to be visible sooner. Furthermore, as a result of this update, professionals of an Indian SEO company are going to find that Penguin has become more granular.

The updated Penguin algorithm is going to adjust ranks of websites, based on spam signals. This can help them to devalue spam, without affecting the rank of the site as a whole on the search engine result pages.

To understand about Penguin 4.0, you need to first know about Penguin.

# Understanding Penguin –

Google takes the help of Penguin to track down all kinds of inorganic links. This information is not enough for you to understand what Penguin is.

The Beginning

The Penguin 1 update on 24th April 2012 allowed Google to hunt down the sites that were spamming search results, with the help of inorganic links. It had its impact on approximately 3.2% of queries.

On 26th May 2012, Penguin had its second update. Penguin 2 impacted less than 0.1 percent of queries.

On 5th October 2012, Penguin got updated to its 3rd Its impact was on approximately 0.4 percent of queries.

Penguin 4, also known as Penguin 2.0, was operational from 22nd May 2013. Its impact was around 2.4 percent of queries.

Penguin 2.1 or Penguin 5 update came on 4th October 2013. It impacted approximately 1.2 percent of queries.

Penguin 6 or Penguin 3.0 started having its impact on less than 2 percent of English queries from 17th October 2014.

Google continued updating its Penguin algorithm after the 3.0 update and webmasters reported many fluctuations. Finally, Penguin 7 or Penguin 4.0 update came on 23rd September 2016.

The professionals of SEO companies followed the new regulations of Google to keep their search engine optimization ethical.

All these information can leave you wondering what inorganic links are. Understanding inorganic links can help you in realizing the importance of the Penguin algorithm.

The term inorganic links refer to those links on a website that have been included to boost its rankings. As a visitor, you are not going to find anything useful from such links. Businesses may even buy such links to make their websites rank higher.

Penguin is one of the 200 clues, which Google uses to find what it is searching. The other clues or signals that Google uses can be different things like, fresh content.

Before Google introduced Penguin, bad and inorganic links were devalued. Web sites had to remove the links to gain the previous ranking once again.

The scenario changed significantly after the introduction of Penguin. Once Penguin started working, inorganic links proved to be ‘poisonous’ for websites. An audit of the links needed to be done, followed by their disavowal or removal from the site. Only then, the websites could think of recovering their earlier ranks. As you can well understand, the whole process did not happen in an instant.

In the Penguin 4.0 update, Google has addressed several issues affecting its earlier versions. It has included necessary changes and hence, removing inorganic links and regaining earlier rank now happens faster.

# The new features of Penguin 4.0 –

As is the case with all successful updates, the Penguin 4.0 update made this Google algorithm more efficient in its task of detecting spamming links. There are certain improvements that Penguin 4.0 offers.

First of all, Penguin has become more real-time with this update. This point needs to be elucidated further. Earlier, the websites affected by Penguin were only periodically refreshed at one go. Sources from Google are of the opinion that once a business improved its website and its online presence, many Google algorithms could realize that quite fast and could act accordingly. But, Penguin could not do so. It had to be refreshed after a site stopped including inorganic links.

For the professionals of an Indian SEO company, this problem would now cease to exist. This is because Penguin is now real-time. The Penguin algorithm can now take into consideration any change as soon as a marked page is reindexed and recrawled.

Google has also been reported to say that it would stop commenting on future refreshes.

SEO professionals are going to view the changes they make quite fast.

The other change, which came in search engine optimization with the new 4.0 update is that Penguin has become more granular. Let me tell you what this means. Earlier, Penguin negatively affected the ranking of a website as a whole, if it had inorganic links. Now, Penguin 4.0 adjusts rankings of a page with the help of spam signals and devalues spam accordingly.

Therefore, if a website now undertakes unethical means, Google is going to penalize only the specific pages, instead of the whole domain. In the long run, this new strategy by Google would prove to be fairer and more useful.

These are the new features of the Penguin 4.0 update. The new algorithm has already been rolled out and the data centers have received their codes.

# Effects of the roll-out of Penguin 4.0 on websites –

Let me tell you about the impact of the roll-out of Penguin 4.0.

The sites that were previously affected by issues of Google Penguin must be witnessing certain levels of recovery after the roll-out.

If that is not happening with a business’ website, experts from SEO companies must take proper steps to clean up their inorganic links.

As already mentioned, the Penguin algorithm mostly takes into consideration link sources. Thus, it is mandatory for every site to get rid of their spammy links.

Once the spammy links are cleaned up, the affected websites are surely going to see an improvement in their rankings.

Hence, no one should try to get away with promoting websites with the help of inorganic links. For the time being, the tricks may yield a result, but Google Penguin 4.0 can detect them soon. Hence, I would suggest you keep a track of the ways by which your business’ website is being optimized. This can save your site from being penalized by Google.

For recovering the websites, SEO professionals are going to need efficient and accurate tools, upgraded to meet market requirements.

SEO professionals also constantly audit the websites, to prevent the inclusion of inorganic and spammy links.

The regular audit has some other added advantages. They help experts to get an idea of how the link profile of a website looks like. It can also give you a scope to regularly keep a tab on your back-link profile.

Regular monitoring keeps professionals alert, in case any unnatural link gets included in their clients’ websites.

Initially, the roll-out of Penguin 4.0 created a lot of volatility and flux. It was due to the fact that Google had to crawl, refresh and index all the data in its several sites after the Penguin 4.0 update. Websites, handled by professionals of an Indian SEO company, witnessed different changes soon after the roll-out.

# Example of how the Penguin 4.0 roll-out affected websites -

Let me give you an example of the effect of the roll-out of Penguin 4.0 on a website. Whenever a new algorithm or update comes in the scenario, low-quality websites get lower ranks on result pages of search engines and worthy ones get promoted. In the SEO world where this specific website operates, other sites with questionable links had higher positions before the Penguin 4.0 roll-out.

After the update, the sites with inorganic links moved down in the search engine result pages. As a result, the site I am talking about went up on the result pages.

Improved rank helped the website to attract more traffic. Hence, they are thankful to Google for rolling out Penguin 4.0. The efforts of the SEO experts handling this web site got paid after the update.

In this way, Google helps websites with organic links, every time a new update comes up. Professionals from SEO companies wait for such useful updates so that they can benefit in getting good ranks on result pages. They look up to Google, for giving them this opportunity.

# Opinions of experts on Penguin 4.0 –

I made it a point to get the comments of some SEO experts on how Penguin 4.0 is going to be useful for search engine optimization.

One of the experts is of the opinion that the real-time feature of Penguin 4.0 is really going to be helpful in search engine optimization. Professionals handling a website now do not need to wait for months before penguin refreshes and assesses the removal of links.

As a result of this update, the experts say, websites can manipulate Google algorithms lesser now.

This update can also help websites, with no backlinks, to make a start in the quest of good ranks on search engine result pages.

Another expert from an SEO company is also of the view that Penguin 4.0 is fairer than earlier Google algorithms. She says that it is wonderful, as websites having quality content are going to get instant results after the roll-out of Penguin 4.0. She is also of the opinion that penguin 4.0 has enabled Google to understand links better. Links used by professionals from an Indian SEO company are now going to be linked with behaviors. Hence, the search engine might overlook spam-like links of a website at a certain time of the year. But, Google is not going to allow it throughout the year.

Therefore, according to the expert, the whole SEO community is going to gain from the Penguin 4.0 update. Defaulters, who use black-hat techniques, will now be punished by Google. Web sites using ethical techniques will naturally benefit from this. Moreover, professionals from different SEO companies are going to be morally boosted after getting adequate results of their efforts.

This brings me to the end of the discussion on Google Penguin 4.0 update. As you must have already understood, the professionals from SEO companies you hire must be aware of this current update in Google algorithms. Only then, can they keep your website safe from being penalized by Google on account of having spammy links? In this way, your website can get high ranks on search engine result pages and attract more traffic. As a result, SEO professionals can keep your website effectively optimized.

It is all about selling the services correctly. There are quite a few scenarios that would be affected if the right types of services are not being provided by a digital marketing agency in India. It is all about getting the basics right. Remember, digital marketing can be quite tricky. It doesn’t involve the physical presence of humans. There would be no verbal interaction. The entire impact would depend on the web based strategies being introduced for the part. Digital marketing is a vast concept that must be handled with care. Professional services available in India should be consulted to get the feel of how to get things properly streamline.

Hiring a digital marketing agency should be done at the earliest of stages. It should not be done at a stage when things have become extremely critical and there tends to be some stagnation to be faced by the company due to heavy competition. Remember, a proper marketing campaign would definitely grow with the company and would change the course as per the situation of the business. However, it would also play safely in keeping the charge of the necessary identity aspects like voice, reputation, and brand.

No matter how far you have gone, it would never be too late to invest in your business’s online visibility. It is absolutely not important to discuss the industry you are from. What matters most is figuring out the targeted set of customers. You need to highlight yourself as the best in business no matter what the competitors are demanding for. You simply need to focus on your own credentials. That’s it. Be positive and confident in your abilities and the services being offered by your business.

A reputed digital marketing agency in India would never guarantee the outcome but would try its level best to deliver and meet the expectations.… [ Read the rest ]

]]>It is all about selling the services correctly. There are quite a few scenarios that would be affected if the right types of services are not being provided by a digital marketing agency in India. It is all about getting the basics right. Remember, digital marketing can be quite tricky. It doesn’t involve the physical presence of humans. There would be no verbal interaction. The entire impact would depend on the web based strategies being introduced for the part. Digital marketing is a vast concept that must be handled with care. Professional services available in India should be consulted to get the feel of how to get things properly streamline.

Hiring a digital marketing agency should be done at the earliest of stages. It should not be done at a stage when things have become extremely critical and there tends to be some stagnation to be faced by the company due to heavy competition. Remember, a proper marketing campaign would definitely grow with the company and would change the course as per the situation of the business. However, it would also play safely in keeping the charge of the necessary identity aspects like voice, reputation, and brand.

No matter how far you have gone, it would never be too late to invest in your business’s online visibility. It is absolutely not important to discuss the industry you are from. What matters most is figuring out the targeted set of customers. You need to highlight yourself as the best in business no matter what the competitors are demanding for. You simply need to focus on your own credentials. That’s it. Be positive and confident in your abilities and the services being offered by your business.

A reputed digital marketing agency in India would never guarantee the outcome but would try its level best to deliver and meet the expectations. And in most of the circumstances, they succeed in doing so. But it might not be an easy task to hire the right type of digital agency. The process might not be straightforward. A proper planning is necessary in order to ensure that the best choice has been made. Let’s discuss some of the services being expected from a digital marketing agency.

The Agency must be able to understand your Requirement

Have a discussion with the agency regarding your requirements. Try to figure out how well the agency has understood regarding your requirement. Focus on whether the agency has been able to understand your goals and requirement. If the agency has understood your requirement, then it would be able to develop or suggest certain plans accordingly. Some of the key areas to consider would include content quality check, use of paid media services for better visibility, higher rankings, brand awareness, etc. The agency would be offering either one-time deals or contracts support for a certain period. There would be options to make the choice.

Setting up the Budget

A good digital marketing agency in India would always provide a certain outline of the budget according to the objectives and requirements of the client. The estimation would be somewhat rough analysis. This is a tricky part for the clients if there has never been any previous experience of hiring such digital marketing experts. Getting in touch with the wrong agency would lead to disastrous results. The best agencies would offer price quotations based on the type of work as well challenges being based. There would be variation in the rates.

Scrutinizing the Website of the Agency

It is necessary to go through the websites of the agencies you have shortlisted. Going through the websites would let you learn about the services being offered by the agencies. There would be detailed information about their social media profiles, location, staff profiles, press coverage, working hours, awards, testimonials, etc. Try to figure out the specialization services for each of the agencies. Look at your requirements and accordingly fix meeting with each of these agencies separately. Remember, a reputed digital marketing agency in India would always be particular about its specialized services. It would try to focus on those aspects more. You need to be careful enough to mark the situation and place your requirement accordingly.

Focusing on Social Media Profiles

Going through the social media profiles of the company is necessary. Any reputed agency would definitely have its presence marked in the social media sites like LinkedIn, twitter, and Facebook. This is the generation where social media presence holds the key to success. A properly developed LinkedIn profile for the company would feature all the essential information about it. In fact, it would be somewhat of a concise version for the agency’s website. It would definitely feature photos of the organization, recommendations from the client, and even would feature special recommendations from the clients.

Should you be opting for a digital marketing agency or would there be some kind of traditional agency to look out for?

This is the most common question that would cross the mind. Businesses often get confused. With enormous potential for the digital marketing concept, many traditional marketing agencies have opened digital sub-divisions to cater to those clients who would opt for virtual media. However, it always remains the best option to look for expert digital marketing services. A specialized digital marketing agency in India would always offer the most convincing services in comparison to the traditional substitutes with separate digital sections. However, for any traditional agency, the managements might well have a traditional thinking approach. The entire scenario might not be as effective when compared to the specialized digital marketing agencies.

What is digital marketing agency all about?

The work of a digital marketing agency is much similar to that of traditional marketing agencies. They also market the business of the client in order to make the services and products reach the targeted clients. However, there tends to be a certain difference. For a traditional agency to market a product, it would use traditional channels like television, billboards, newspapers, and magazines as the necessary medium. On the other hand, the digital marketing agencies would market the product or services of a business through the virtual network.

It would use the internet as the only medium to get things going. Through the internet, it would use several digital marketing approaches like PPC, article marketing, affiliate marketing, blogging, PPC, and several other related media to secure a place in the search engine directory for the site. However, a digital marketing agency in India may not only remain involved in marketing the client’s site; rather, it might also design the website. It would ensure that website is not only attractive in appearance but also is productive in terms of content and usability issues.

The key elements that make a digital marketing agency better and more reliable

Strategy

It is all about creating the right strategy and following it as per the requirement. Be it launching a new product or planning for higher industry awareness for the company, a reliable digital marketing agency would be offering the best support and guidance through the value-based model strategies in order to develop high impactful and result in driven strategies.

Marketing

A good and reliable digital marketing agency would have the best efficiency level in highlighting the story behind your services or products. It would be able to employ the right strategies for marketing the brand. The approach would mostly be comprehensive and innovative for generating marketing leads that would definitely offer the best chances to success.

Socializing

Targeting the social media could definitely prove to be fruitful. Standing at this present era, socializing through the digital media is definitely a powerful option to expand your platform and get scattered to a wider reach. There would be higher chances to target a global audience. Taking the route to social media would allow the agency to create a formidable presence in the social community. This would be fruitful in ensuring better publicity for the brand with the content being exposed to the wider audience.

Creativity

A reputed digital marketing agency in India would always comprise of a team of highly talented and professional designers. It is their creativity and innovative designs that would help in materializing your promotional and marketing needs in the most effective way.

Content development

You want to market your product or services? Opt for content development. Remember, great contents are the key to branding and promoting services. The most proficient team of digital marketers would be able to handle the content development part with ease and expertise while focusing on article development to custom videos and creating strategic social media posts.

The Web and mobile development

These days, most of the top rated digital marketing agencies would also offer services of mobile application and web page development. These professionals are more focused on developing target marketing based websites to ensure the highest impact in the digital world. They use the latest web technologies in developing these sites. It is necessary to get your website designed and developed as per the demands of the industry. It is an integral component of the digital marketing strategy. The website needs to have a long lasting impression for the clients. Every button and links being included within it should be able to direct the clients to the desired destination. A reputed digital marketing agency in India would be able to ensure the best exposure for your website. The site would be free from clutters and perfectly neat. The content needs to be concise and to the point.

Advertising Strategy

It could be quite challenging to determine the right kind of advertising strategy. Figuring out the right kind of advertising strategy is crucial to ensure the highest level of success for the brand. Be it the conceptualization, designing, or execution, it is necessary to play the cards correctly.

Digital Publicity

The publicity part must be handled with care and expertise. Targeting not only the primary but secondary as well passive customers would be essential for the part. A reputed digital marketing agency in India would always try to have an active social media presence. In order to achieve popularity among the target audiences, it is necessary to follow an interactive approach. It is absolutely necessary to focus on this part. The reader queries that come through the social media must be answered properly. It is necessary to share appropriate contents and answer consumers accordingly through different social media accounts. This would also help in highlighting your proactive status. In fact, near about 95% of the consumers prefer using the social media to interact with companies and clients. It is necessary to let your business and service exposed through the social media. It helps in targeting the right audience and potential clients from all across the world. Socializing is necessary. It is often considered one of the most effective methods of advertising.

Marketing Analytics

Marketing analytics definitely plays its part in the digital marketing process. This would help in determining the company standing as well the importance of digital marketing efforts. It would also be helpful in figuring out the elements lacking from the digital marketing. Accordingly, the right steps could be taken. If the analytics is efficient enough, it would be highly helpful in providing a solid foundation to the business and would also offer perfect solutions in issues that being encountered along with the best steps to follow up with.

There are hundreds of digital marketing agencies available. Figuring out the right one would be crucial for the part. It is necessary to ensure that the agency has enough expertise in handling the digital marketing part with ease. SEO, PPC, Link Building, Content Development, Keywords Density, Email Marketing, etc. are crucial parts of the process.

LinkedIn is probably one of the most popular business-based social networking sites available today. The fact is, I am an active member of it and have enjoyed tremendous advantages using it. This popular social networking site continues to increase its member list. Presently, the number is somewhere around 400 million! But my question to you is: “are you being able to use this excellent social networking portal to its full potential?” Speaking from my personal experiences and feelings, LinkedIn could be extremely beneficial and powerful. Once you are accustomed to all the hidden features of the platform, scenarios would become bigger and better. LinkedIn marketing has proved to be a saving grace for my business. I am sure that it would serve your purposes well, too. Before providing you with some essential tips and tricks on how to utilize the resources of LinkedIn in a more effective way, allow me to brief you about this social portal.

What exactly is LinkedIn?

LinkedIn is a social sharing platform launched in 2003. Standing in the present era, it is rated 3rd in the popularity list for social sharing network sites, standing just behind Facebook and Twitter. However, LinkedIn is primarily centered on careers and professions. It is a social sharing network to get connected with professionals, business partners, colleagues, potential clients, etc. The entertainment part is lagging in LinkedIn. But, at the same time, it is a high utility platform for anyone and everyone who are more into career and profession.

Now, coming back to my actual intention – to make you and all my readers utilize the resources of the LinkedIn marketing agency in a more convincing way. Let’s start:

You need to customize your URL for a public profile

One secret to easy sharing is through customization. I have achieved tremendous success in customizing my LinkedIn public profile based URL.… [ Read the rest ]

]]>LinkedIn is probably one of the most popular business-based social networking sites available today. The fact is, I am an active member of it and have enjoyed tremendous advantages using it. This popular social networking site continues to increase its member list. Presently, the number is somewhere around 400 million! But my question to you is: “are you being able to use this excellent social networking portal to its full potential?” Speaking from my personal experiences and feelings, LinkedIn could be extremely beneficial and powerful. Once you are accustomed to all the hidden features of the platform, scenarios would become bigger and better. LinkedIn marketing has proved to be a saving grace for my business. I am sure that it would serve your purposes well, too. Before providing you with some essential tips and tricks on how to utilize the resources of LinkedIn in a more effective way, allow me to brief you about this social portal.

What exactly is LinkedIn?

LinkedIn is a social sharing platform launched in 2003. Standing in the present era, it is rated 3rd in the popularity list for social sharing network sites, standing just behind Facebook and Twitter. However, LinkedIn is primarily centered on careers and professions. It is a social sharing network to get connected with professionals, business partners, colleagues, potential clients, etc. The entertainment part is lagging in LinkedIn. But, at the same time, it is a high utility platform for anyone and everyone who are more into career and profession.

Now, coming back to my actual intention – to make you and all my readers utilize the resources of the LinkedIn marketing agency in a more convincing way. Let’s start:

You need to customize your URL for a public profile

One secret to easy sharing is through customization. I have achieved tremendous success in customizing my LinkedIn public profile based URL. Once your personal profile gets groomed to a more professional appearance, you would find it easy enough to share it. Try to keep it clean and compact, instead of having several confusing numbers at the end.

Include a background image to your LinkedIn personal profile

You must add a background image to your LinkedIn personal profile in order to flaunt your personality a little bit more. I have personally tested it with positive results. Just remember; LinkedIn is a professional social networking site. So, when selecting the image, be professional in your approach.

Develop a profile badge for your blog or personal website for greater impact

I developed a profile badge for my personal website. You should also take this approach. Be it your blog or personal website, adding a profile badge to link your public LinkedIn profile to the site can be highly beneficial. It is a great LinkedIn marketing strategy to promote your presence in the LinkedIn world. There are several kinds of badge designs available in LinkedIn. You can even configure your own badge design. Get the profile badge developed and attach to your website or blog for formidable presence in this professional social networking site.

You must optimize the anchor text for weblinks on your LinkedIn public profile

As the heading suggests, optimizing the anchor text for websites and blogs within your public LinkedIn profile can be highly appealing to all those who would be viewing the profile. From my experience, I have found it to be extremely beneficial, since it helps in increasing the clicks of the website link being displayed. It also helps in attracting more targeted visitors.

Include search engine friendly keywords into your LinkedIn Profile

I always enjoy strong traffic presence into my LinkedIn profile. Several comments like, and questions flood my profile box. All this has been possible because of the use of search engine friendly keywords in my profile section. You can also apply this trick to make your LinkedIn presence felt largely by the masses. Simply include the widely searched keywords to different sections of your LinkedIn marketing profile. Never forget to include keywords at the headline as well as a summary.

Uploading interesting attachments and highlighting your work samples

Must you be aware of the various sharing options being allowed by LinkedIn? I was unaware during the earlier days, but after some research, it became all clear to me. Since then, I have been uploading different media items in the format of video, documents, PowerPoint presentation, links, and images.

Showcasing the talents

I have always emphasized on showcasing my talents. Continuing the discussion from the previous point and showcasing the talents through the inclusion of presentation plus informative content have proved highly beneficial for me. What this does is enable you to showcase his/her different talents and association with different types of projects and services. It is considered to be a highly effective LinkedIn marketing strategy to produce quick and fruitful results.

You must update your profile at regular intervals

You must update your LinkedIn profile at regular intervals. I often reorder my entire profile section. This helps in garnering interest level among the viewers. You should also do so. Try to include information about your latest projects, success stories, and other related objectives. You can also include images and white papers to make the profile reordering part look more attractive.

Taking advantage of saved search is also beneficial

You must take advantage of the Saved Search option. Trust me, it’s an extremely effective linkedIn marketing strategy, which reaps in positive results. LinkedIn allows every user to save a maximum of 10 job searches. Additionally, it offers the option to save 3 people searches. Once the searches are saved, you can receive reminders on weekly (or even monthly) basis through your email as soon as a job matches the saved search criteria. It is also effective in getting connected to new members in the network.

You can also transform your LinkedIn profile into a highly functional resume

What was my ultimate purpose to be on LinkedIn? Definitely, to seek great job opportunities! In fact, job seeking is the most common activity for LinkedIn members. Creating a network of influential people, seeking a job, marketing business & services and selling ideas are common goals to open a LinkedIn account. So, why not take advantage of LinkedIn’s profile to resume feature and convert your profile into a resume format? It features the resume Builder tool that could get the job done within minutes. There lies a lot of templates to select from. Choose the one that touches you most, edit your information and get it exported into the PDF format. That’s it! You are ready to share, print, or email your resume.

You can utilize the Job Posting Section of LinkedIn for job vacancies

Once you have successfully generated the resume through LinkedIn, the next step is to use it to search for new vacancies via the LinkedIn Jobs section. Trust me; I have been highly benefitted through this process. No doubt, it delivers.

You can easily use the Advanced Search feature to look out for jobs and opportunities while filtering through industry, keyword, locations, function, company, experience level, etc. The Advanced Search option is highly beneficial for the business and services sector equally. It is a highly convincing LinkedIn marketing approach to cater to the targeted group.

Showcase your skills and get endorsed

LinkedIn comes with a feature known as Endorsements. Using this feature, you can endorse your connections according to the skills. You can even recommend the members of your network to showcase their skills. This allows the endorsements to get highlighted on your profile within similar Skills Section.

Getting connected to people you are not linked to can be done through the instant message sending option

LinkedIn allows the users to send messages to people with whom you are not connected. I have sent so many messages to different unknown, yet influential people who are not even on my network. And guess what? Many times, they have replied and added me to their network. It ultimately helped me in expanding my network and getting influential leads. However, you need to be a premium account holder to enjoy this facility.

Sharing your own network updates is highly beneficial

You can come across the Network Updates tab in your LinkedIn homepage. It is primarily a type of News Feed you must have noticed several times on Facebook. Check it often to remain updated about the performance and activities of your connections. I personally share the updates concerning my career prospects and related industry. You can also do the same and share contents, news, and information. Regular network updates are considered to be a highly effective LinkedIn marketing strategy.

Try to be easily recognizable

You need to be identifiable. Others should be able to view your profiles. Be open to the crowd. I have made my LinkedIn Profile accessible to anyone and everyone. I don’t want any restrictions. Let people see who I am and what I do. I want publicity and being easily recognizable helps in marketing myself. Yes, I want to market myself, my abilities and develop a network greater than anyone can even think of. I am steadily moving towards my goal. What about you? If you want your LinkedIn profile to reach the maximum audience, allow it to get accessed by others too. To do so, click on the LinkedIn Settings tab and open the Manage option. From there, you need to visit the Profiles tab followed by entering the Privacy Control section. Just keep the editing permission private. Remaining, I mean the accessing and viewing part must be kept open.

Who viewed my profile?

Don’t you want to figure out the ones who have viewed your profile at the LinkedIn today or the day before? I do! LinkedIn comes with the Who’s Viewed Your Profile option. This is a cool and effective tool that could be accessed through the Main Menu under the Profiles section. Enabling this option allows you to figure out those individuals who visit your page. This feature can play a bigger role in the LinkedIn marketing approach at a later stage. For me, it helped in figuring out new sources and targeting some bigger business groups. Definitely beneficial, you bet!

Plan your approach properly

LinkedIn marketing options are available for those who plan to utilize this social networking site to promote their brand and services. Have a blog? Opened a new business? Want to explore the e-commerce industry and make a positive impact? Well, this is the place you should visit and register. This is the place that offering you the ultimate opportunity to think big while catering to your needs and requirements. It is all about shaping up the future and making a name in the industry that you plan to be a part of. LinkedIn guides you to take the right steps and make the road smoother for you to reach the goals successfully. The only thing required – use it effectively and in a way that it demands to be.

Cultivate this social networking platform thoroughly

Remember, LinkedIn is a professional platform, which needs to be studied well in order to get hold of its secrets. It took me nearly six months to figure out the hidden features of LinkedIn. But once done, it has benefited me immensely. In fact, my career progress chart has been continuously on the higher side, once I started accessing LinkedIn features effectively.

Conclusion

So, here are 18 most effective ways to make your LinkedIn surfing part count largely. It is all about figuring out the right moves to make LinkedIn work positively for you. It is not like those regular social networking sites, like Facebook and Twitter. Here, the entertainment elements are minimal. No flashy pictures or gossip news are available to spend the hour. Instead, LinkedIn marketing is all about creating a professional network to enhance your career opportunities while utilizing the definitive skills you possess.

What type of services should you expect from a digital marketing agency? More importantly, why do you require their help and guidance? What are you expecting to receive from them? These are crucial questions that need to be sorted out while looking for a digital marketing agency.

# Why there is a requirement to hire digital marketing agency for a web project

First of all, an SEO company in India would be required to get your online presence populated through the virtual world. They have the right expertise and knowledge to make your site receive the best visibility after being placed through the search engines. Remember, if you are planning to make a formidable reputation in the virtual world of webs and spiders, taking help and guidance from digital marketing experts is an absolute must to undergo.

# What services should be expected from the digital marketing agency you have chosen?

When looking for digital marketing experts, there are many clients who would expect everything associated with digital marketing. But that must not be the case. Digital marketing is a huge concept. There are many SEO services India that would offer specialized services in certain categories of digital marketing. A company may well have specialization in PPC but may not be much proficient in content writing. There could also be digital marketing agencies who offer strong link building and keyword placement services, but at the same time might not have proficiency in other categories like social media and email marketing. It may happen. These are common things with a specialized organization. Henceforth, you need to understand your requirements for the purpose before approaching a digital marketing agency.

# Question yourself

“Should it be viable to go for every single marketing approach? Or shall I figure out selective approaches to excel in certain areas of marketing and risk out other options available?… [ Read the rest ]

]]>

What type of services should you expect from a digital marketing agency? More importantly, why do you require their help and guidance? What are you expecting to receive from them? These are crucial questions that need to be sorted out while looking for a digital marketing agency.

# Why there is a requirement to hire digital marketing agency for a web project

First of all, an SEO company in India would be required to get your online presence populated through the virtual world. They have the right expertise and knowledge to make your site receive the best visibility after being placed through the search engines. Remember, if you are planning to make a formidable reputation in the virtual world of webs and spiders, taking help and guidance from digital marketing experts is an absolute must to undergo.

# What services should be expected from the digital marketing agency you have chosen?

When looking for digital marketing experts, there are many clients who would expect everything associated with digital marketing. But that must not be the case. Digital marketing is a huge concept. There are many SEO services India that would offer specialized services in certain categories of digital marketing. A company may well have specialization in PPC but may not be much proficient in content writing. There could also be digital marketing agencies who offer strong link building and keyword placement services, but at the same time might not have proficiency in other categories like social media and email marketing. It may happen. These are common things with a specialized organization. Henceforth, you need to understand your requirements for the purpose before approaching a digital marketing agency.

# Question yourself

“Should it be viable to go for every single marketing approach? Or shall I figure out selective approaches to excel in certain areas of marketing and risk out other options available?“

# Specialist service providers or opting for the Generalist ones

Most of the digital marketing agencies start off with being a specialist in some specific font of digital marketing. However, with the passing of time, they slowly start to broaden their area of specialization due to strong demand for varied sections of digital marketing. This is a very common scenario to observe for most of the SEO services India. New consultancies and agencies are always of the opinion that having a specialist in some specific section of digital marketing would let them cut through the competition easily. But same is not true for the seasoned marketers. They would always rely strongly on their high depth of knowledge and expertise in different digital marketing procedures to make a positive impression in the market and win clients. Specializing definitely helps in making a consultancy expert in the particular domain; however, for digital marketing, there should be sound knowledge on every subdomain associated. This would be essential for the part.

Specializing – should skills be the prime contender or target market scenario plays its part?

There are two types of digital marketing agencies that are tagged as specialists – the ones that specialize in certain subdomains as per this skills and another type would specialize in accordance to the market demand and targeted customer base. However, most of the agencies start with the first one. They usually target their own set of skills and offer specialized digital marketing services accordingly. There would always be a limitation in the services being offered by an SEO company in India that has just launched. It is all about understanding the market while staying in its comfort zone. Developing a customer base and making a reputation in the market is crucial. Once things get streamlined, it would become easy enough to delve deeper into other sub-domains. Till then, it would be meaningless to inherit risks while trying out all the sub-domains of online marketing.

The world is changing fast, so is the concept of digital marketing. In order to survive the race, you have to adapt to the changes and evolve accordingly.

# How to prioritize the services?

This is one crucial question that needs to be figured out properly. Speaking of prioritizing the services, there would definitely be a whole lot of choices to pick from. However, your primary target should be aimed at the essential services like email marketing, search engine optimization based on content writing, web designing, and through social media options. These SEO services India agencies always enjoy strong demand in the market. Alternatively, there are also services that assure higher profitability and also promise chances of high popularity in the near future. You could also focus on these services but remember, it would definitely invite some risk since there’s no assurance for the future of those specific services. In the following lines, we need to discuss the services that enjoy strong demand on a continuous basis as well the ones that are presently trending and also those that tend to be popular in the near future with assurance for higher profit margin.

# Services that continue to enjoy the highest demand in the market

There could be differences in personal opinions in regards to the definition of core digital marketing services that continue to rule the market. A reputed SEO company in India would never stay away from core digital marketing practices like PPC, SEO, and web designing. In fact, if the scenario could be studied properly, there would be clear winners in the form of web designing, PPC, and SEO. These three digital marketing strategies continue to update themselves as per the requirement. Designing for a website continues to be updated every now and then. There happens to newer SEO strategies hitting the market every few months or so. The algorithm for search engines keeps changing with time. And with PPC, the adverts would require continuous manipulation and testing phases. What I mean to say is that focusing on these services would genuinely guarantee the steady flow of work while providing the best guidance on service layering in order to ensure perfect rolling of one service into another in the most natural way. Henceforth, it could be clearly observed that these services are of great value and continues to rule the market with continuous update and reshaping. There would be offerings from both existing as well new clients.

# The presently trending services

Did it sound awkward or something whimsical? Well, as per the present digital marketing trends, there has been tremendous demand for content writing as well social media marketing services. These two digital marketing concepts have proved to be highly effective in popularizing a site. In fact, it has been proved that these services have the potential to attract the targeted market and bring in new clients while retaining existing ones. Being updated to the latest digital marketing concepts and scenarios, it becomes easier to develop your own brand equity around certain levels of innovation while utilizing on its impacts on the strategies. It is believed that keeping up with the latest marketing trends while deeply following the industry news would be highly beneficial for personal development. Also, it helps in the profitability part. A good SEO company in India would always keep himself/herself up to date with the latest industrial marketing trends. Also, the professional would be able to figure out what works best for the company and would definitely be able to spot the most profitable ones.

Wait! Don’t move to the next point. I am not over with this one, yet! Enough positive points said about the chasing the trending butterflies. But then, aren’t there any risk factor involved? Definitely, there are schemes that work on unproven technologies and provide no assurance in terms of success. It would be like chasing the butterfly. If you are successful in catching one and retaining it, luck is on your way. Otherwise, you may find the trends getting discredited, which ultimately results in losing out on the credibility rate.

# Services that promises higher profitability along with chances of topping the chart in near future

A service must be prioritized based on its creative skills. How well would it be able to impact your bottom line through branding, campaigns, and web designing would matter mostly to the clients. However, analysis and predictions might not turn out to be true always. Still, some services tend to make some positive impacts among the clients because of their excellent features and working principles. Clients would most necessarily prepare to pay for services that assure a positive outcome. Therefore, before opting for newer services, ensure they are integrated (overlapped) intelligently with some proven already existing ones to win the faith of clients. A reputed SEO company in India would always try to integrate multiple marketing strategies and combine them into one effective package to ensure that the clients are benefitted strongly. Once you are able to convince the clients, it would become easier to focus on the profitability part. Clients would be eager to pay more for services that would reap high benefits in return in regards to digital marketing concept.

# Importance of service overlapping

Continuing from the earlier point (Services that promises higher profitability along with chances of topping the chart in near future), services that seem to overlap tends to attract clients more. Combining SEO services India with close integration seems to be more appealing to those clients that have undergone entire digital marketing deal with only a single agency. For the marketing agency, this concept definitely seems to be an option to enhance the economic structure. Service overlapping primarily refers to the concept of offering multiple services under one single package. It is done to maximize the impact while ensuring that the budgetary part doesn’t go out of control. It also reduces the risk of investing separately for different marketing campaigns that might get out of the sync.

# How service layering could be beneficial

Much similar service overlapping, there is another concept known as service layering. In this concept, if you find success with one particular type of marketing strategy, start to figure out similar strategies and sub-categories and get them integrated to develop a full-fledged digital marketing package. Looking from an agent’s viewpoint, this would involve a sort of layering services where the needs and requirements of the clients are ascertained. In short, service layering could be described as prioritizing those services that promise to be the highest demand followed by inclusion of customized services as per the client’s requirement.

Although service layering looks to be a highly logical and profitable option, but for most of the smaller consultancies and agencies, it might not be a highly conscious effort. Also, for smaller clients, it would be quite overwhelming and complicated to offer everything at once. The layered option would be best valued for companies where several services are not already offered. In fact, service layering works best with the concept of outsourcing.

# How pricing for services take place?

Pricing decision for marketing agencies depend on three major factors:

Competition

Cost

Value

Competition

It would become difficult to estimate the pricing when the competition gets global and don’t get restricted to domestic or local market. It is all about understanding the markets and acting as per the scenario. Demand for the services would play a crucial part. Also, the reputation of the SEO services India would define how well the competition could be survived. Accordingly, the pricing part is handled.

Cost

Detailed analysis of the project and effort, manpower requirement, time to handle it would determine the total costing of the project. Accordingly, the profitability part would be calculated. The final pricing would be proposed to the client only after focusing on these parts.

Value

It is the industry credibility as your overall positioning in the market that adds to the value to what you tend to offer. Also, the assumption on what the customer values most would be taken into consideration. The calculation part could be somewhat critical.

Conclusion

The digital marketing process is a vast domain that would tend to be slippery if the right approaches are not implemented. Focusing on the right elements of digital marketing would ensure better outcomes.

If you are reading this blog, you have already given some serious thought to digital marketing. With 2016 reaching its mid-point, more and more businesses have emerged, leading to increased competition. If you own a start-up, you need to stay ahead of your competitors and only digital marketing can help you in this matter. However, the world of Internet marketing is erratic and you need to stay alert for grabbing the best opportunity at the right moment. In this regard, a digital marketing agency can help you out with the most useful strategies of Internet marketing.

This blog enlists some important digital marketing strategies.

# Set a goal

Whether you want to increase your client base, build brand or stay ahead of your competitors, setting up a goal is important before opting for digital marketing strategies. Without a proper objective, you might as well find yourself in the murky waters of the labyrinth called digital marketing.

# Go mobile

The masses have gone mobile and so should you. Mobile optimization, mobile search and mobile conversion; what else do you need to be convinced that your Internet marketing strategies should adhere to mobile devices.

# Know about your audiences

The experts at the digital marketing agency in India you hire can tell you how to get details about your audiences. Tell them that you have what they need. All they have to do is fill up a form with their names, contact information and requirements.

# Show them you care

Now, that you have data about your visitors and have realized what they need, it’s time to offer them tailored products as per their needs. This shows your visitors that you have invested time and effort to identify what exactly can help them meet their needs.

# Invite them to receive more information

Use a call-to-action to invite them to call you or subscribe to your newsletters.… [ Read the rest ]

]]>If you are reading this blog, you have already given some serious thought to digital marketing. With 2016 reaching its mid-point, more and more businesses have emerged, leading to increased competition. If you own a start-up, you need to stay ahead of your competitors and only digital marketing can help you in this matter. However, the world of Internet marketing is erratic and you need to stay alert for grabbing the best opportunity at the right moment. In this regard, a digital marketing agency can help you out with the most useful strategies of Internet marketing.

This blog enlists some important digital marketing strategies.

# Set a goal

Whether you want to increase your client base, build brand or stay ahead of your competitors, setting up a goal is important before opting for digital marketing strategies. Without a proper objective, you might as well find yourself in the murky waters of the labyrinth called digital marketing.

# Go mobile

The masses have gone mobile and so should you. Mobile optimization, mobile search and mobile conversion; what else do you need to be convinced that your Internet marketing strategies should adhere to mobile devices.

# Know about your audiences

The experts at the digital marketing agency in India you hire can tell you how to get details about your audiences. Tell them that you have what they need. All they have to do is fill up a form with their names, contact information and requirements.

# Show them you care

Now, that you have data about your visitors and have realized what they need, it’s time to offer them tailored products as per their needs. This shows your visitors that you have invested time and effort to identify what exactly can help them meet their needs.

# Invite them to receive more information

Use a call-to-action to invite them to call you or subscribe to your newsletters. This gives you an opportunity to tell them more about that product, other products as well as how your products can bring their search to an end and improve their lives.

# Bring about action

After you have discussed how your products are better than your competitors, it’s time to discuss money, quantity, payment method and delivery of product. This is the most important phase and sounds happy bells for your business.

# Create a bang with excellent blogging

Compelling content can be your gateway to successful digital marketing. The experts at the digital marketing agency share your blogs on Facebook and Twitter. With interesting content, you can have a large number of readers. You can also use blogs as teasers for e-mail marketing.

# Don’t just rely on Google

Well, Google is the topper, but there are others in the field. Bing, Yahoo and the not so old DuckDuckGo are other search engines where you can optimize your site.

# Leverage e-mail marketing

E-mail marketing is one of the leading techniques adopted by Internet marketers to increase the reach of your business. Send information about the latest products and offers to your target audiences. But, make sure that your e-mails are target specific and do not end up annoying the recipients.

# Take a look at Facebook lookalike audience

Now, this is interesting. Your Internet marketing expert can tell you that when you create a Custom audience list, you also get the chance to create a Lookalike audience list. This list showcases those audiences who appear similar to your custom audiences.

# Reach out with Instagram

This very popular subsidiary of Facebook has become a much-liked online social hangout with youngsters. Share filtered photos on Instagram and make sure that your business has an extended reach among the target audiences. With advanced features, this particular platform can render you a vast audience base.

# Organically advertise through Twitter

Twitter gives you the option to publicize your business through hashtags. The experts at the digital marketing agency in India search for hashtags in your niche and reach out to users. You can post comments and appreciate a blog written by someone in your industry or answer questions that are related to your hashtags. As a result of your active presence on Twitter, you can realize that core interaction is important and it can help you communicate solely with interested audiences.

# Harbor on low cost per click

Research has proved that the cost per click on Bing and Yahoo are lower than on Google Adwords. As a result, the cost per acquisition or CPA is also lowered. In the event that you own a business in an expensive industry such as pharmaceuticals, insurance or law, a low cost per click will be profitable in the long run.

# Post videos on YouTube

YouTube being owned by Google gives you the opportunity to get exposure on search results. If an Internet marketing professional includes videos in your Internet marketing strategy, you can optimize those videos on Google search engine result pages. All that the professional from the digital marketing agency has to do is use a proper title tag, embed the video and upload transcript for it. Videos are the current craze in online search. With rich media, they can transform the face of your business.

# Optimize your site for search engines

SEO is a crucial aspect of Internet marketing. It’s a surprise that this aspect had slipped my mind. The average close rate of SEO is 14.6%. On the other hand, other outbound leads such as print advertising and cold calls close at an average of around 1.7%. With search engine optimization, you can ensure high lead generation, high web footfall and high conversion. With SEO, your site will be found nowhere in this wide world of websites.

# Make the most of images

Just like text in blogs, images too carry a special position in digital marketing. In today’s busy lifestyle, people hardly have the time to read long pieces of content. However, if you add images to the blogs, it will not only be easy for your audiences, but also add to the attractiveness of the blog. The digital marketer associated with the digital marketing agency in India can either take the help of a graphic designer or a use pictures from sites that offer free images.

# Persuade through call-to-action (CTA)

At the beginning of the blog we discussed about call-to-action. But, ever wondered what exactly it is? It is either an image or a text used to persuade audiences to take an action like signing up for newsletter, calling up or asking for demo. The call-to-action results in purchasing of a product or availing a service. If you own an e-commerce site, this phase in the marketing funnel takes you to a landing page in the website. Here, you can present an offer in lieu of the visitor’s contact information. In order to convert a visitor into a client, you should have numerous CTAs spread all over the web and optimize them. Make sure that the CTA is worth taking note of and compels the audience to click through to the landing page.

# Make the most of link building

With link building, you can promote your site among a large client base. Link landing pages of your site with blogs and press releases and make your business prominent.

# Make the website functional

A site offering good user experience and smooth navigation among different pages is a highly functional site. A digital marketing agency expert can site the problem in the design of the website which can hamper the optimization of the site. He or she then points it out to designers, so that the latter can rectify the problem.

# Insert keywords

You should insert keywords into your content so that it gets easier for the expert at the digital marketing agency to rank your site on search engine result pages. Whether you insert the keywords in blogs, articles, press releases or any other type of content, they can fetch you visibility and traffic.

# Use the most appropriate keyword

Before inserting keywords, the Internet marketing expert needs to conduct a keyword research. Through this research, they can decide what keywords would be perfect for your business. Their research also tells them what keywords are typed mostly on search engines. For instance, they make sure that the keywords are not competitive. This allows the digital marketing professionals to rank your site in search results without much problem.

# Contribute content

If you want to gain popularity among your target audience, you need to show your presence in your niche. You can post blogs or even comment on the blogs in your industry or a related industry. For instance, let us consider that you own a tourism company. In that case you can post blogs in the website of local hotels and resorts.

# Conjure out-of-the-box promotional ideas

Internet marketing professionals come up with unique ideas to promote your business. Experts at digital marketing agency in India can promote your ideas on the company’s website or even on social media. If they promote on social media, they can obtain considerable amount of visibility for you.

One way of promoting your business is to organize user-generated contests or allow users to upload photos on the business’ social profile. These are ways to attract audiences to your business and increase its visibility.

# Digital exposure

Use content to send a mind-blowing pitch to media related websites. They can create a wonderful article about your business or may be about you. Who doesn’t want to become famous? In fact the Internet marketing team can also conduct your interview and publish it.

You should make sure that the financial transaction is safe and secure. It is the responsibility of the Internet marketing expert to make your audience aware of the right procedure to make payments. They should promote the fact that your business offers safe payment transactions.

# Don’t ignore paid advertisement

Even though some Internet marketing analysts working with a digital marketing agency feel that PPC will soon lose ground, the truth is far from that. You will definitely need space to advertise your products or services. For that, you have to opt for paid ads. Of course you cannot expect to gain leads without paying for it. As they say, you cannot get something without giving something.

# Do not forget content

Yes, we need blogs and yes we need press releases. Good content is necessary for proper marketing. Images and videos are rich media, but good writing can never get obsolete. Content is after all the ‘king’ of Internet marketing. How do you think all the images and videos will be explained without proper content?

# Do not overuse content

Even though we all agree that content is ‘king’ and the domain of digital marketing depends on good content, one must know how to post it. If you randomly post web 2.0s, your content will lose significance. In order to maintain the depth and value of content, it is necessary that you post valuable content at specific duration.

# Hire excellent writers

A good writer is no longer the need of the hour. What you need is someone who is an expert in the niche. Unless your writer knows everything from head to foot of the subject he or she is covering, making an impact can be really difficult; now that writers are available in almost every street.

With effective digital marketing strategies, you can make sure that your business receives the visibility and prominence it deserves. The experts at the digital marketing agency you hire can help you grab the opportunities that come your way.

We all know that search engine friendly copywriting can rank high on result pages. But, do you know how to create content that is not only appealing to the readers but also liked by Google algorithms? Make sure that you can hit your mark with good writing that caters to SEO tips. Good copywriting is after all engaging readers through authority in the approach of writing, so that an increased number of audiences buy your products or services and help you get high ROI. A site with high engagement is automatically ranked by search engine ranking pages. This blog tells you how SEO companies can assist you to gain the top position on search engine ranking pages through focused writing and long tail keyword.

Check out the following

# Create magic with headlines

Headlines are the first things that grab attention. With a magnetic headline, which promises to offer answers to the queries of readers, you can make a deep impact on the minds of readers.

Now, you will ask how you can make your headlines attractive and attention grabbing. Let me tell you that there is no magic in this. It’s all, however, a technique to create magic. How?

Instead of urging your readers to do something, why not tell them what benefits they can get. Here is an example,

Instead of writing ‘emphasize on keywords,’ you can try something like this:

Apply keywords to grab three times more attention of your readers

An expert SEO professional uses this technique and watch the change in the ranking of the page.

The secret is to tell the audience how they can win the race by listening to you. There are so many experts in the niche. Why you?

Now, that you have promised a solution, it is time to hold on to your readers.… [ Read the rest ]

]]>We all know that search engine friendly copywriting can rank high on result pages. But, do you know how to create content that is not only appealing to the readers but also liked by Google algorithms? Make sure that you can hit your mark with good writing that caters to SEO tips. Good copywriting is after all engaging readers through authority in the approach of writing, so that an increased number of audiences buy your products or services and help you get high ROI. A site with high engagement is automatically ranked by search engine ranking pages. This blog tells you how SEO companies can assist you to gain the top position on search engine ranking pages through focused writing and long tail keyword.

Check out the following

# Create magic with headlines

Headlines are the first things that grab attention. With a magnetic headline, which promises to offer answers to the queries of readers, you can make a deep impact on the minds of readers.

Now, you will ask how you can make your headlines attractive and attention grabbing. Let me tell you that there is no magic in this. It’s all, however, a technique to create magic. How?

Instead of urging your readers to do something, why not tell them what benefits they can get. Here is an example,

Instead of writing ‘emphasize on keywords,’ you can try something like this:

Apply keywords to grab three times more attention of your readers

An expert SEO professional uses this technique and watch the change in the ranking of the page.

The secret is to tell the audience how they can win the race by listening to you. There are so many experts in the niche. Why you?

Now, that you have promised a solution, it is time to hold on to your readers. Show them what you have to offer for them in the few lines that you write.

# Do something different to appeal to your audiences

Present something unique to your audiences. Make your copy stand out.

Lines after lines of text and you think your readers love it. Well, first of all copywriting is not just all about writing. It is a way of attracting the audience with the perfect words. So, unlike service pages, you don’t have to write and write and write. But, what if you have to write a few lengthy lines? Check out the following SEO copywriting tips.

Use a quote box to increase the appeal of your write-up

A quote box is any day a great option if you are quoting someone. Whether it is something said by a prominent person in the domain, a client testimonial or a few words by the CEO of the company; quotes are much preferred in boxes.

How do you think a former client will react when he or she sees how much effort you have given to state his or her opinion? You never know, he or she may even call you up to acknowledge your efforts. Remember, a happy client is someone you can always bring back to offer more services.

Pop in section banners to give that extra professional look to your content

Section banners make your write-up appear smart and alluring. I can’t imagine a website without a banner. Can you? If your answer is similar to mine, bang on! Accompany the content with a charming banner and see the difference which unfurls.

# Insert long-tail keywords to increase authority

Long-tail keywords can fetch you high visibility because they have low search volumes. Use them to enhance the visibility of your content and get high ranks.

Using long tail keywords is similar to using synonyms to make people understand your view point. By using grammatical variations in your keywords, you can make sure that a large audience connects to your style of writing. Otherwise, who knows, readers may as well ignore your written piece.

Here is one of the best SEO copywriting tips to get lengthy keywords:

Type your keyword on the search engine’s search box. Take a look at what results you get and also the words in bold. Let us consider that you are writing about bags. When you type ‘handbags sale’, the bold words are.

Sale

Handbags

Purses

Designer handbags

Buy

An expert can highlight that search engines consider these terms similar to your keywords. So, what do you do?

Use those bold terms in your writing and see how readers stick to your site.

# Use effective words to hook your readers

Some words tend to grab the attention of your readers. They can increase the time readers spend on your page. However, you are wondering what these effective words are and how to use them.

Any person looking for a way to promote his or her business on the Internet will be captivated by your words.

Take a look at the following to get a better idea on the matter.

Now:

What’s the bottom line?

What’s the secret?

But here’s the kicker:

Using these power words evoke emotions in the minds of your readers, so that once they visit a site they do not leave without making a purchase or deciding to come back during free time.

# Create a bang with what users want

Experts at SEO companies follow a maxim to offer what users want. Whatever they do aims at the needs of their audiences.

Let us imagine that you want to write on car repair services. Before you begin racking your brain for a suitable line, you should search on the Internet for what problems people have when they take their vehicles to the repairing station. Forums can be a lovely place to get new ideas. You will come across questions and queries of people who are worried about their cars – ‘Will my car never run like it did before?’ is the most asked question.

You can simply modify the key terms and make it your keyword like this:

‘Your car will run like it did before….’

Trust me, you will find many visitors. There are several people who think that their car will never be like it was before. When these people try to find answers to their questions, they come across your write-up. In fact, your writing may as well be the first one on the search engine ranking pages.

# Brand your keywords to enhance engagement

Branding is a key, which can take your writing to the zenith of success.

So, you were wondering how to reach out to your readers and you knew that you had to use keywords. You have already realized the importance of long tail keywords and giving the users what they want through your keywords.

We can consider that you have hired one of the best SEO companies for your florist business. The first thing you need to do is brand your name or your business. However, the buck does not stop there. If offer a special flower or a special service, the write-up should mention that in the keyword. It can be something like this:

‘10 minute home delivery from Keira’s’ or ‘Special Dutch tulips and other blossoms’ are other keywords that you can brand and that can give you rank.

# Make it clean and smart

The write-ups should be short and targeted. Instead of simply inserting a line from a page that seems to be similar to what you are trying to rank, it is better to write something that gives an idea about the page. Focus on how perfectly and how quickly you can resolve the problems people are facing.

Make sure that content speaks how quickly and nicely you can come up with a winning solution.

# Get more shares on social media to increase visibility

You have added social sharing buttons, but you are not getting as much visibility as you desired.

How exactly do you think you can pull such a feat? If you want to get tweets, an expert SEO professional with excellent SEO copywriting tips can help you out in this manner.

If the page is about social media marketing, the expert can find out the best solution or service you offer.

Next, he or she is going to click on ‘basic link’ and type the solution besides adding the link.

In the next step, he or she will click on ‘generate new link.’

Once the shortened link is generated, you can share it, so that more and more people can easily click on it to share it.

# Add visuals to increase visits manifold

Graphics and videos can render high engagement on a site. No points for guessing that a site with high engagement can be ranked by Google. What shows, sells well. So, if you add photos, infographics, and other visual features, you can engage the greater number of audiences than you usually do. With higher engagement, you can increase sales and profitability of the business.

# Use specific keywords in your descriptions for e-commerce sites

SEO experts conduct some necessary research before coming up with keywords for e-commerce sites.

Let us consider this.

You need to rank a page for the keyword, clothes for children. If you search on an e-commerce site, you can come across many options just like you see on Google. The query for clothes for children may give options like,

Clothes for little boys

Clothes for little girls

Clothes for toddlers

Clothes for toddlers for occasions

You can choose any one of the long tail keywords and type it in search engine’s search box. When you get the results, you will notice that the competition of the new keyword is lesser than the competition of the old keyword.

Professionals at SEO companies can use these keywords in your write-up and make it more attractive for your readers as well as search engines.

# Pop in more keywords from ‘searches related to’

‘Searches related to’ is what you see when you scroll down a result page on search engines. All major SEO agencies follow this strategy to know about more keywords. Here, you can come across many more search words related to your query. In fact, the new keywords may not show in the keyword planner.

If you search for Internet marketing, you can do as I have asked you to. At the end of the first result page, you can see the following.

Internet marketing services strategies

Internet marketing company

Advantages of Internet marketing

The Internet marketing articles

Well, not just these, there are more. All you have to do is type in the keyword and see what the related searches bring to you.

All that an expert does is to pick those that suit your content and pop into your writing.

Want more long tail traffic? Here it is

You can create an account on a site as an information source which offers information to journalists. You can select the fields, in which you are an expert so that you receive queries regarding those particular fields.

If you choose internet marketing, you will receive queries from journalists who want to write blogs about internet marketing services or the benefits of the services. Read carefully the queries and take note of certain words and phrases. Those are catch words.

Wham! You can get a bunch of keywords from these queries. SEO experts can suggest you to sprinkle them all over your write-up to let your audience know that you have got exactly what they are looking for. This way, the site can have more visits and a lot of traffic engagement. And I hope there is no need to emphasize on the fact that the page will also gain rank on search engine result pages.

Use the above-mentioned SEO copywriting tips to get the sure shot response from audiences and high rank on search engines. If you have not tried them, yet its time you do. Waiting for your response!

As a business owner, it is natural for you to seek high traffic for your site. Have you considered how you can make that possible? Well, for a start you can hire a company offering SEO services India. SEO experts in the company can fetch you considerable amount of traffic and conversion by using a link building technique 2016. Rather, they can use several techniques.

In this blog, we are going to discuss how link building can benefit your business and what techniques of link building should you resort to.

The first question that may strike your mind is – what is link building?

In simple words link building is the procedure of linking external pages to a specific page on your site.

The process of link building primarily assists in marketing your brand. Whether you are offering products or services, it can build a relationship with your target audience. Link building is used as an important online marketing strategy to increase the traffic to your site. If you want your business to generate reputation in the long run, what can be better than link building? Moreover, you can also get improved ranking on SERPs (search engine ranking pages).

Link building is considered to be a crucial part of search engine optimization. It is time-consuming and thus, high level of efficiency is required to offer quality link building service.

If you think that you can do without link building, you are wrong. Doing SEO without link building can mean that you are going to have no brand power, but plenty of bad reviews. Can you imagine what it would be, if your brand is not mentioned anywhere in World Wide Web?

Let us first take a look at how link building can benefit you.

# Helps with referral traffic

Links from websites that have high traffic can be advantageous for you.… [ Read the rest ]

]]>As a business owner, it is natural for you to seek high traffic for your site. Have you considered how you can make that possible? Well, for a start you can hire a company offering SEO services India. SEO experts in the company can fetch you considerable amount of traffic and conversion by using a link building technique 2016. Rather, they can use several techniques.

In this blog, we are going to discuss how link building can benefit your business and what techniques of link building should you resort to.

The first question that may strike your mind is – what is link building?

In simple words link building is the procedure of linking external pages to a specific page on your site.

The process of link building primarily assists in marketing your brand. Whether you are offering products or services, it can build a relationship with your target audience. Link building is used as an important online marketing strategy to increase the traffic to your site. If you want your business to generate reputation in the long run, what can be better than link building? Moreover, you can also get improved ranking on SERPs (search engine ranking pages).

Link building is considered to be a crucial part of search engine optimization. It is time-consuming and thus, high level of efficiency is required to offer quality link building service.

If you think that you can do without link building, you are wrong. Doing SEO without link building can mean that you are going to have no brand power, but plenty of bad reviews. Can you imagine what it would be, if your brand is not mentioned anywhere in World Wide Web?

Let us first take a look at how link building can benefit you.

# Helps with referral traffic

Links from websites that have high traffic can be advantageous for you. In the event that the links come from a relevant site, they can fetch niche traffic. As a result, your site may also see high rate of conversion. What matters here is not the number of visits you get, but the number of niche audiences you can target. With referral traffic, you can stay pretty confident about the rise in sales. There is no doubt that getting 100 passionate visitors is more fruitful than receiving 1000 visitors. This link building technique 2016 helps you gain high amount of referral traffic.

# Builds relationship

The activity of link building can involve reaching out to niche audience. You can link to other websites or blogs in the industry, to which you cater. Even though, at first instance it might mean that you are aiming to promote a piece of content; in the long run, it has a deeper meaning. You can come in contact with influencers in the industry. An influencer has the power to promote your business. Your relationship with major influencers can make sure that your business becomes a brand in no time. Who does not want his or her business to be a trusted entity in the industry?

# Builds your brand

Besides influencers, effective content can also build brand power. In fact, useful content can convince your readers about the expertise you have in the field, on which you are writing. As long as you reach out to your audience with useful content that can solve their problems, you can be sure to hold solid ground in your industry. Linking your content to other blogs or sites shows that you have a solution to the problems of people. It also reflects your interest in spreading the word about your expertise. SEO professionals can successfully build your brand.

Let us consider the History of Links

In 2000, link requests were sent by e-mails. Audience grew tired of these mails and soon such e-mails started getting stored in the span folder. But, in course of time, the link building strategy gained a strong foothold in the world of SEO techniques. Here is an account of link building tactics in chronological order right from the beginning of the millennium.

From 2012 till date, SEP experts use links to build relationship with audiences and influencers

Now, that you know how link building can help you and how it has evolved over the years, it’s time to get an insight into the art of link building technique 2016.

Check out the following.

# Interviews

Interviews are a significant way to build links and hence, relationships. They sound cool and smart. But, in the event that you are a newbie, chances are you won’t have many interview requests. So, how do you get started?

Contact smaller businesses in your industry with whom you have already built a relationship.

See which sites hold interviews of bloggers. Contact them. If you are a member of a social media group, you can ask the other members, if they are interested in a group interview. This approach of yours can also help build stronger relationships with your group members.

# Content marketing

Great content can fetch a rush of traffic to your website. We are all aware of this. But, there is a hoard of great writers out there creating wonderful content every day. Do you stand a chance? Let’s see how you can make the most of your content writing skills.

The first thing to keep in mind is creating evergreen content. Evergreen content has a long-term appeal to its audience. Just writing new content is not the first and the last thing in content marketing. You should make sure that the contents are informative and are accompanied with graphics and checklists. The more you make the content interesting, the greater reach you can experience.

Content marketing involves a wide range of activities. In order to develop a well-established content marketing strategy, an SEO expert can take the following steps.

An expert determines the best content marketing strategy for your business. It might be anything ranging from podcasts to e-books.

He or she can take your help to make a list of all those whom you want to target. They can be people in your industry who share the same stuff as you do. The expert comments on their blogs. If you want, you too can comment on their blogs and send direct messages to them on Twitter.

All companies now-a-days offer the chance to subscribe to their newsletters. You can sign-up for their newsletter and take the initial steps to build a relationship.

If you write a blog, refer to the names of some sites relevant to your industry. When the post is published, the SEO expert can send e-mails to them. He or she can share content written by people in your niche and send e-mails to them. Some of these people may as well share your content. This approach is a valuable link building technique 2016.

# Case studies and research reports

Case studies and research reports can help you in becoming an authority in your niche. This type of content comes with statistics and solid data. You can get many back links with the help of such content. Display your expertise by showing people exactly how much you know about a topic. Case studies, research papers, comparisons and reviews manifest your in-depth knowledge in a subject.

Try to write on a topic that has not been touched before. Use charts and test results. Do not forget to link to your sources. The more detailed content you create, the easier it is to reach out to your audience.

# Infographics

Do you want to grab audience the quick and smart way? Use infographics. It is not a huge blog that your audience ignores. Neither is it a short write-up with hardly any information that readers unconvincing. It is a pictorial representation of an important topic. Trust me! Infographics are bound to attract attention with their unique style.

But, your infographic creation can be worth the effort only, if the SEO expert links it to the source from where you got data. Also, the image quality of the infographics should be good.

Interactive infographics have made visual representation of data a highly desired aspect of modern SEO practices. You can actually realize what percentage of traffic you are getting through the infographics. You can see your audience growing over a period of time.

Infographics are a great link-building source. It offers an excellent visual representation.

Do you want to create an effective infographic? Take the following steps.

Conduct an extensive research to come across extremely valuable data. Make sure that the information you use on the infographic is compelling enough to attract your audience at a go.

You can hire a designer to choose an HTML-friendly image for the infographic.

The expert offering SEO services uses infographic as an important link building technique 2016. He or she creates a list of your target audience with your assistance and sends it to them.

The SEO expert then shares the infographic on social media sites.

# Newsletters

Newsletters are more important than most business owners realize. If used properly, they can offer you a great brand building and relationship building opportunity. Publishing newsletters draws the attention of your audience. If your newsletters have quality content, you can rest assured that it can generate ample traffic for you. You can also get many backlinks from newsletters.

# Quality Directories

Get enlisted in quality directory that allows users to access your site. Some directories offer no help to the users and therefore, search engines eliminate them from search results. It’s not useful to link your site to such directories. You can get your website listed in a directory that caters to your particular industry. Such directories can assist you in getting noticed by your target audience.

# Testimonials

If you have used the products of a relevant company or availed their service, you can take the liberty to write testimonials for them. This way, not only can you build relationship with a relevant organization, but also increase your credibility in your industry. Anyone reading the testimonials can regard you as a respected name and an expert in the industry. Another positive impact of writing testimonials is that you can also receive several back links from that site. You also receive niche traffic from that site. Chances are the traffic can get converted in no time.

# Local SEO

Local SEO, in modern times, refers to leveraging the power of local audience. You can reach out to a large audience base by sponsoring local events and taking part in volunteering activities in the locality.

If you want to make use of the local community, you should do the following.

You have to choose, which strategy suits your purpose. You may partner with a local business, sponsor an event or guest post on a local site.

In the event that you are sponsoring an event, make sure that your audience gets to know about it. You can get your company listed with local directories or local news channels.

At this time, you should begin posting the event.

Send newsletters to subscribers telling them about the event. You can also share the news on social media channels.

You can ask for reviews from those who attended the event.

These were some of the useful link building techniques to use in 2016. Approach a company offering quality SEO services and let us know how link building technique 2016 has helped you increase sales and profitability.

Do you want to reach out to a large client base? Do you want high engagement in your website? In that case, you should opt for search engine optimization. In today’s competitive world, we opt for complicated SEO techniques. However, there are few simple techniques that can fetch you the right amount of traffic. Efficient SEO companies India can help you out with some of the most useful strategies up their sleeve.

Title Tags

Title tags are one of the most fundamental attributes of an optimized website. However, many times we tend to overlook their importance.

It reminds me of a situation when a scholar refuses to accept the importance of alphabet in everyday life. He forgets that these very alphabets were the main pillars of his knowledge.

Did you know that if the title tag is not clear, Google is not going to rank your site? Here are the reasons.

In order to attract the audience, you can use the standard norm of creating a title tag. The most appropriate tag displays the keyword and the name of the brand.

These days, many sites do not come up with proper title tags. Depending on the title of your post, WordPress generates a title tag. An SEO expert can tweak it and offer you a meaningful title tag.

Offering effective user experience is an essential responsibility of SEOcompanies India. The experts make sure that the title tags they create carry a meaning. If the title tags are too short to clarify the meaning of the page, your posts may not even be read. The site is going to end up with a high bounce rate.

The experts do not fill the title tags with keywords. They make intelligent use of keywords. The SEO professionals put the keyword at the beginning of the tag.

… [ Read the rest ]]]>Do you want to reach out to a large client base? Do you want high engagement in your website? In that case, you should opt for search engine optimization. In today’s competitive world, we opt for complicated SEO techniques. However, there are few simple techniques that can fetch you the right amount of traffic. Efficient SEO companies India can help you out with some of the most useful strategies up their sleeve.

Title Tags

Title tags are one of the most fundamental attributes of an optimized website. However, many times we tend to overlook their importance.

It reminds me of a situation when a scholar refuses to accept the importance of alphabet in everyday life. He forgets that these very alphabets were the main pillars of his knowledge.

Did you know that if the title tag is not clear, Google is not going to rank your site? Here are the reasons.

In order to attract the audience, you can use the standard norm of creating a title tag. The most appropriate tag displays the keyword and the name of the brand.

These days, many sites do not come up with proper title tags. Depending on the title of your post, WordPress generates a title tag. An SEO expert can tweak it and offer you a meaningful title tag.

Offering effective user experience is an essential responsibility of SEOcompanies India. The experts make sure that the title tags they create carry a meaning. If the title tags are too short to clarify the meaning of the page, your posts may not even be read. The site is going to end up with a high bounce rate.

The experts do not fill the title tags with keywords. They make intelligent use of keywords. The SEO professionals put the keyword at the beginning of the tag. Users can read the keyword enriched title and decide if they want to read the post.

User Experience

To get your site on top of search engine ranking pages, you should offer good user experience. Not only does user experience leads to great SEO, but great SEO to offers good user experience. To highlight the second part of the statement first, we can consider the idea of title tags discussed in the earlier point. Would you visit a site, if the title tag is not clear? Would you continue reading the content of a page, if you realize that the title tag promised you something else?

Getting back to the part where we mentioned user experience leads to great SEO, it can be said that unless users are comfortable navigating through your site, you cannot get the high rank. Now, you must be wondering how to make the site user-friendly. Here are the answers to your question.

The site should not show errors on any page.

It should have useful content that resolves the issues faced by your audience.

An expert from one of the SEO companies India can conduct keyword research and use relevant keywords to optimize your content.

Content

Content can generate engagement on your site, only if it is useful and informative. Do you think that writing many blogs and posting them can bring you high traffic and conversion? Many business owners misunderstand the idea of content and emphasize on posting multiple blogs on the same content in a week. This approach is harmful to your site.

Remember, the marginal utility example our teachers used to give us? A glass of water is useful when you drink for the first time. It gets a little less useful when you have it for the second time. But, when you have to drink it for the 3rd consecutive time, you are fed up. You might as well run away to save yourself from the 4th onslaught of the water attack.

In the same way, if you post blogs on the same topic every day for a week, your readers are going to run away from the very sight of your site.

On the other hand, experts at SEO companies India can post an informative content after a regular interval of time. This keeps the interest of audience buoyant and they look forward to reading your content. Some businesses have become successful simply by posting a blog once in a month. Well, you may not have to wait for a month. But, waiting for a week is good enough, if you have many things to tell your audience.

You may think too much of content can be harmful or a site, but the truth is too much of low-quality content can harm the reputation of a business. With quality as a support, you can experience high traffic, great conversion, better ranks on search engine results pages and high leads.

Hire one of the most efficient SEO companies India to realize how simple ideas can generate tones of traffic, leads, and conversion.

So you are wondering how to go about marketing your website. Most business owners and web marketers are anxious about the importance of budget over marketing strategy and vice versa. If you too are worried about the same thing, it is time you do some serious thinking. You can hire an SEO company to identify the right approach to your web marketing issues. Experts in the company can explain to you the significance of business goals. Today, we are going to ponder which is more essential – strategy, budget or goals.

Let us take a look at the following to understand the relationship between strategy, budget and goals

Strategy Matters over Budget

A start-up organization harbors on the strategy to determine the cost of projects. If you own a start-up, a web marketing company can quote a certain amount of fees depending on the strategies they undertake.

In order to get the right price quote, you approach one SEO company after another. You compare their prices and try to determine, which company to choose for your web marketing objectives.

Now, think about a situation. You want to start a bakery business. So, you approach bakers in different parts of the country. As a start-up, budget is the first thing on your mind. Therefore, you compare the prices quoted by each baker and finally settle in for the baker charging the lowest amount.

Now, when you were searching for a baker, you also tried to understand why the bakers quoted different fees. A fresher is going to demand less amount of money than an experienced and a professional baker. Again, a baker with 4 years of experience demands more money than someone with only a year of experience to show his or her employer. If your baker stays far from your bakery, he or she is going to calculate the transport charge and demand more than someone living close to the establishment.… [ Read the rest ]

]]>So you are wondering how to go about marketing your website. Most business owners and web marketers are anxious about the importance of budget over marketing strategy and vice versa. If you too are worried about the same thing, it is time you do some serious thinking. You can hire an SEO company to identify the right approach to your web marketing issues. Experts in the company can explain to you the significance of business goals. Today, we are going to ponder which is more essential – strategy, budget or goals.

Let us take a look at the following to understand the relationship between strategy, budget and goals

Strategy Matters over Budget

A start-up organization harbors on the strategy to determine the cost of projects. If you own a start-up, a web marketing company can quote a certain amount of fees depending on the strategies they undertake.

In order to get the right price quote, you approach one SEO company after another. You compare their prices and try to determine, which company to choose for your web marketing objectives.

Now, think about a situation. You want to start a bakery business. So, you approach bakers in different parts of the country. As a start-up, budget is the first thing on your mind. Therefore, you compare the prices quoted by each baker and finally settle in for the baker charging the lowest amount.

Now, when you were searching for a baker, you also tried to understand why the bakers quoted different fees. A fresher is going to demand less amount of money than an experienced and a professional baker. Again, a baker with 4 years of experience demands more money than someone with only a year of experience to show his or her employer. If your baker stays far from your bakery, he or she is going to calculate the transport charge and demand more than someone living close to the establishment. Similarly, strategies implemented by an SEO company determine the budget you have to arrange.

Thus, the different outcomes you are about to receive determines how much money you have to pay.

Budget Matters over Strategy

Sometimes, your budget determines the strategies you can receive from the SEO company.

Have you ever tried to purchase an insurance package? I bet you have. What is the first question the agent asks you? Let me help you out with this. The agent enquires about your budget. So, here the budget comes first and the type of insurance package comes later. The moment you tell him or her about your budget, he or she makes a quick calculation to offer you a package that suits your budget. The agent tries to convince you to buy that particular package as it is closest to your budget.

In the same way, after having known your budget, the web marketing company offers you a suitable package of strategies. The company also tries to convince you about the benefits of the strategy. Now, in the event that you are not satisfied with the strategies they offer, you can opt for another package with a different set of strategies.

Goals Matter over Strategy or Budget

An SEO expert tries to identify your business goals. He or she can determine the strategies and the budget accordingly.

What do you want to achieve through web marketing strategies? Are you aiming for social media marketing or issues related to the site? The strategies an SEO company use depends on your goals. And yes, of course the costs involved differ from one strategy to another.

Do you want to enhance traffic and conversion on your site? If you want to reach out to a larger client base, you can do so through effective keyword research. In order to increase conversion, an SEO expert can adopt conversion optimization. In case branding is your motive, the expert resorts to social networking strategies.

You may opt for all types of strategies, until you find the most suitable one. You keep altering your strategies every other day and confuse the SEO expert about your goal. This wastes your money and you do not get what you are looking for.

Therefore, the most appropriate approach is to decide what you want. You can then inform the SEO experts about your requirements. This helps the expert to scale down strategies as per your needs and your budget. Your business growth may slow down a little due to this approach. But, it is beneficial in the long run. You can take up one goal at a time and opt for the needed strategy.

It is your business goal that determines the right strategy and budget during web marketing. Set up your goals, so that SEO company experts can implement effective web marketing strategies