Social Media

Bebo Installs New Head Of Sales Specific To Irish Market

We’ve said it numerous times before, and we’ll say it again. Bebo is big in the UK. One of the largest social networks in the region. More specifically, it’s Ireland’s #1.

So it presumably comes as welcome news to Irish users that the company, recently sold to AOL to the tune of $850 million, has recently appointed a Mr Philip Macartney as its new head of sales to operate out of Dublin. According to Hit Search, Macartney is tasked with advertising sales for Bebo as well as the development of content and partnership opportunities for the Irish market.

Macartney’s biography shows him to be an advertising specialist in Ireland for a good five years before making his way to Bebo, working on cross-media advertising, from traditional broadcasts to the Web. He comes off a role as senior agency sales executive for the Dublin’s FM104. Prior to his stay with FM104 he was a founding member of Every1Online.

In March 2007, Mashable founder and CEO Pete Cashmore touched on the topic of Bebo’s stellar growth, which the company claimed had allowed it to surpass Google as the top site in Ireland. And while the social network’s strong rise has tapered off somewhat, as have its competitors, it continues to reside among the most influential properties in the area and likely remains the most regularly trafficked online venue in the country. This would explain Bebo’s intent to devote an executive resource familiar with the market to further cultivate its user base there.

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