Original Geneva E-Type Marks a Very Special Jaguar
Anniversary - VIDEO ENHANCED

GENEVA - February 28, 2011: Excitement on the eve of the 2011 Geneva Motor Show gained
momentum as senior executives from Tata Group and Jaguar Land Rover opened
Show activities with a celebration of Jaguar's E-type. The iconic sports
car was first unveiled 50 years ago in Geneva at the Hotel du Parc des Eaux Vives.

"What better way to celebrate half a century of the E-type than driving
beautiful cars," said Mr Forster. "This is a magnificent sporting classic
that symbolises the power and the passion of the Jaguar brand - one of the
factors that attracted Tata Motors to purchase both Jaguar and Land
Rover."

Driven by Mr Carl-Peter Forster
accompanied by Mr Ratan N Tata from the Hotel du Parc des Eaux Vives on the
very same route taken by journalists at the press launch in 1961, they
relived the moment that the E-type first hit the road, in the process
redefining the expectations of how a sports car should look and perform.

Click PLAY to watch video

Witnessed by a small group of owners, journalists and enthusiasts the
drive formed one part of the celebrations taking place to mark the special
anniversary. As it did in 1961, the Geneva Motor Show will again witness
the unveiling of a fast, beautiful Jaguar in the form of the new XKR-S.
Remaining true to the virtues of comfort, effortless pace and style that
defined the E-type, the XKR-S promises to be the fastest and most
responsive series-production Jaguar ever created.

About Jaguar
From its beginning as a manufacturer of motorcycle sidecars in 1922,
Jaguar Cars has grown to become one of the world's premier manufacturers of
luxury sedans and sports cars and with that, one of the most recognized
commercial brands. The company's vision is simple: To produce beautiful
fast cars that are desired the world over. The company operates two
manufacturing plants in the United Kingdom
and is fully engaged in environmental programs, community work and brand
awareness exercises such as motorsports.

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