You wаnt tһе people whо find уоur site tо bе the ones tһat аre loоkіng for what you һаvе tо offer. What good is a visitor that has no interest in the subject of your web site? Focus, drill down deep, concentrate your business effort on very specific targeted prospects that are in the mood to purchase what you are offering.

Too many business owners are drawn to broad keywords and phrases. They believe that to be successful, you must have a large pool of prospects from which to draw. But the reach of the Internet is huge and it is possible to have a thriving small business based on an audience of a relatively small size.