Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cultural Diversity and its Impact on Global Consumer Markets

This datagraphic visualises key points from the latest Strategy Briefing, Cultural Diversity and its Impact on Global Consumer Markets. Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious diversity in developed markets. This, along with ethnic minority consumers’ rising incomes, is profoundly impacting lifestyles and shopping behaviour within Western societies. The full report considers the impacts of this change on consumer behaviour.