Welcome to Film Bites, our weekly series of videos by renowned filmmaker Joe York, in partnership with the Southern Foodways Alliance, that dishes out the diverse culture of Southern foods. Come back next Monday for another sliver from our Southern silver screen.

If you live on the Gulf Coast, there’s a good chance you love mullet. (That would be the fish, not the haircut.) If you live elsewhere, it’s possible that you’ve never even heard of it. Take a quick fishing trip with Randy Sanders of Pensacola, Florida, who explains, “Once you grow accustomed to the taste of it, any other fish just won’t satisfy you. You have to have that mullet.” Just take Randy’s advice and make sure your mullet is nice and fresh. In fact, maybe the same goes for the haircut.

Joe York has made more than 35 short films for the Southern Foodways Alliance. His feature-length documentary on Southern foodways, Pride & Joy, is coming to the Sidewalk Film Festival in Birmingham on August 24. Look for Pride & Joy on public television in late 2013.