Vengo Labs developed a next-generation vending machine that engages consumers with immersive media in unusual locations, thanks to its small form factor and versatile single-board computer powered by Windows Embedded 8.1 Industry. More than 200 Vengo machines now serve customers across New York City, Chicago and Boston, with rapid growth expected to continue. The Vengo machine gathers many types of data, such as the XY coordinates of each touch; transactions completed and de-identified demographic information using a camera and a third-party software package running on the Windows Embedded board.