LATEST THINKING

Platform strategies: redefining competitiveness

Overview

Platforms are reshaping industries into interconnected ecosystems that are redefining competitiveness. Players across industry clusters are entering existing platforms or collaborating to build new products, services and customer experiences on enabling platforms. Or businesses are expanding into other industries by using existing platforms—or creating their own.

Previously “independent” products and service suppliers are now part of one large competitive set. This leads to a new landscape where former competitors are now working closely together, and former collaborators become competitors. And while this expanded competitive circle may seem a threat, it is also an opportunity.

Key Findings

Accenture Institute for High Performance research reveals that 80 percent of chief strategy officers (CSOs) across slow- and high-growth industries agree that new technologies have rapidly changed their company’s business over the past five years, and 93 percent believe new technologies will disrupt their industry in the next five years. Yet, only 20 percent feel prepared for disruption.

Companies most prepared to meet intensifying consumer demands are pursuing partnerships and collaboration. In fact, 88 percent of CSOs prepared for disruption have both significantly invested and will significantly invest in platforms that make such collaboration easier. They continually question traditional norms use digital to meet customer needs in new, better ways.

In an ecosystem, companies can work together. Successful ecosystems create shared value for partners. Accenture Institute for High Performance research reveals that 57 percent of CSOs who have already strongly invested in platforms report platforms have enabled their business to offer more value to customers.

Select your location

No results found

We were unable to find a match for "$searchstring." Try searching again by using different or more general keywords and check for spelling errors.

RECOMMENDED CONTENT

FILTER RESULTS

FILTER RESULTS

Connect with our Talent Community

Personalize your Accenture Career search and receive tailored news, insights and job alerts. Join our Talent Connection to learn more about the challenging and rewarding career opportunities offered by Accenture.