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Tag Archives: googie

Architectural styles are subject to the tastes, fashion and trends of a given era. Some architecture stands the test of time. Some age less gracefully and can quickly, embarassingly look dated. Sometimes these become the targets of aesthetic derision, only to become “re-discovered” and re-appreciated decades later and once again deemed “cool.”

The futuristic “Googie” architecture of the 1960s is one example. It is both loved and loathed, but its historical significance cannot be overlooked, especially as time passes and surviving examples of it become scarcer and more fondly familiar landmarks.

Googie originated in Southern California, where it was influenced by the emerging space age, jet travel and ever more reliance on the car in the American post-War era. The style is a modern architectural offshoot of Futurism and part of the American Mid-Century Modern style.