Thursday, October 4, 2012

Apple will open this October with a new subsidiary to strengthen its presence in South America. The country chosen to host the headquarters of Apple in Latin America is Chile, as the country has proven to be one of the most powerful in penetration of smartphones in recent years and has great technological development in the area.

From that site, Apple will control its business expansion and other Latin American countries such as Argentina, Peru, Uruguay and Paraguay. The subsidiary will focus in its first months on increasing the presence of the products of the California company in the area and increase sales and numbers of agreements with telephone operators in each country.

It will be the first Apple subsidiary established in Latin America and from which to manage the business directly. The company already has offices in Mexico and Brazil, but their markets are controlled directly from Apple's headquarters in the United States.