M/W 3:45–5:05 | section SIX | intro to graphic design | Renée Stevens

Wordmark

I feel that the wordmark on this bottle is fitting for the brand. Herbal Essence is meant to have a fun, fruity scent and the contrast with the white on the bright colors complements their image. Also, the typeface used is fun and young as well. This wordmark helps to support the brand’s image.

I feel that this typeface reflects the company well. Ugg is not meant to be a fashion statement, rather they are meant to be practical boots. Australia as good spacing that helps to utilize white space and Ugg is large and is the first thing that your eye is drawn to. The color is gray and simple.

I do not think that this is a good typeface because the letters are uneven. The two capital letters with the lower cased “i” in between makes the entire image look uneve. On a positive note, below the logo looks good. Pens are not too interesting to begin with.

What's due next on the blog

This week you will need to post a summary of the things you learned. In it we want you to include what you think was most beneficial about the class, what information you will use as you further your career, what you think could be improved upon, what you learned that stands out the most, and what you like most/least about the class.
>> due by 02nd May at 11:59pm---------------------------
Last week you needed to post an image of your favorite website. You needed to not only describe why you like it best in terms of design and content, but also explain how they lay it out and how it helps with navigation.
>> due by 25th Apr at 11:59pm---------------------------