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Henry Ford Quotations

Because of his immense popularity during his lifetime and since, numerous sayings have been ascribed to Henry Ford. However, many of these quotes are difficult to properly verify or attribute. Work on collecting and authenticating Henry Ford quotations was begun at Ford Motor Company, possibly as early as the mid-1920s. Staff, interns, and volunteers of the Benson Ford Research Center at The Henry Ford have continued this work, resulting in the list below (also available as a spreadsheet download.).

The list includes quotations that have been traced to a primary source or a reliable secondary source. Examples of reliable secondary sources would be a published interview with or other direct quotations of Henry Ford in newspapers contemporary to him, including but in no way limited to house organs such as the Ford Times and Ford News, or a book whose ghostwriting or collaboration was authorized by Henry Ford. If you are searching for a quote and do not see it in the attached list, it means that staff was not able to trace it to a reliable source.

"That man is best educated who knows the greatest number of things that are so, and who can do the greatest number of things to help and heal the world."

Subject: Education; TeachingSource: Ford News, p.2Date: 1/1/1922

"Education is preeminently a matter of quality, not amount"

Subject: Education; TeachingSource: Ford News, p.2Date: 1/1/1924

"Any man can learn anything he will, but no man can teach except to those who want to learn."

Subject: Education; TeachingSource: Ford News, p.2Date: 1/1/1924

"The short successes that can be gained in a brief time and without difficulty, are not worth much."

"We are entering an era when we shall create resources which shall be so constantly renewed that the only loss will be not to use them. There will be such a plenteous supply of heat, light and power, that it will be a sin not to use all we want. This era is coming now. And it is coming by way of Water"

"People are never so likely to be wrong as when they are organized. And they never have so little freedom. Perhaps that is why the people at large keep their freedom. People can be manipulated only when they are organized."

Subject: Organizations; UnionsSource: Ford News, p. 2.Date: 9/15/1922

"The most closely organized groups and movements in the world are those which have been the least friendly to the people's progress and liberty."

Subject: Organizations; UnionsSource: Ford News, p. 2.Date: 9/15/1922

"With all the wealth of the world at hand, there are human beings who hunger, whole nations who suffer cold. The judgment for this condition, for misusing Nature's gifts, is the judgment upon man's failure, man's unsteadiness. Leadership is the thing."

Subject: LeadershipSource: Ford News, p. 2.Date: 10/1/1922

"Profits made out of the distress of the people are always much smaller than profits made out of the most lavish service of the people at the lowest prices that competent management can make possible"

Subject: Business; ProfitSource: Ford News, p. 2.Date: 10/15/1922

"Our modern industrialism, changed to motives of public service, will provide means to remove every injustice that gives soil for prejudice"

Subject: Race; InjusticeSource: Ford News, p. 2.Date: 11/1/1922

"Many people are busy trying to find better ways of doing things that should not have to be done at all. There is no progress in merely finding a better way to do a useless thing."

Subject: Problem-SolvingSource: Ford News, p. 2.Date: 11/15/1922

"Politics in the true sense, have to do with the prosperity, peace and security of the people."

Subject: PoliticsSource: Ford News, p. 2.Date: 12/15/1922

"If a young man wants to fit himself for the Politics of tomorrow, let him fit himself into essential industry for the purpose of learning how best to conduct it for the whole public good."

Subject: PoliticsSource: Ford News, p. 2.Date: 12/15/1922

"Be ready to revise any system, scrap any method, abandon any theory, if the success of the job requires it."

Subject: PrideSource: Ford News, p. 2.Date: 1/15/1923

"We are here for experience, and experience is a preparation to know the Truth when we meet it."

"There is safety in small beginnings and there is unlimited capital in the experience gained by growing."

Subject: Business; ProgressSource: Ford News, p. 2.Date: 5/1/1923

"Progress is a new season and the rule of progress is everything in its season."

Subject: Progress; ChangeSource: Ford News, p. 2.Date: 5/15/1923

"We live in an era of tremendous facts. And the facts are facts. They are also unpleasant facts, which does not decrease their factual percentage one bit. Our job is to understand them, to recognize their presence, to learn if we can what they signify and not to fall into the error of minimizing facts because they have a bitter flavor."

Subject: TruthSource: Ford News, p. 2.Date: 6/15/1923

"Of all the follies the elder generation falls victim to this is the most foolish, namely, the constant criticism of the younger element who will not be and cannot be like ourselves because we and they are different tribes produced of different elements in the great spirit of Time."

"Work mixed with management becomes not only easier but more profitable. The time is past when anyone can boast about 'hard work' without having a corresponding result to show for it."

Subject: Work; LaborSource: Ford News, p. 2.Date: 12/1/1923

"Christmas stands for the human factor which makes life tolerable midst the hurry of commerce and production. All of us need the annealing effect of Christ's example to relieve the hardening we get in the daily struggle for material success."

"The world is held together by the mass of honest folk who do their daily tasks, tend their own spot in the world, and have faith that at last the Right will come fully into its own. "

Subject: Honesty; MoralitySource: Ford News, p. 2.Date: 1/15/1924

"I do not believe that material accumulation is the whole of success, and on the other hand I do not believe that true success ever excludes a sufficient possession of wealth-but wealth as a means, not as an end."

"I will build a motor car for the great multitude...constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise...so low in price that no man making a good salary will be unable to own one-and enjoy with his family the blessing of hours of pleasure in God's great open spaces."

Subject: Multitude; Automobile;Source: Burlingame, "Henry Ford", p. 62. The precise year in which Ford issued the "multitude" statement is not known. Earliest source 6/6/13 Ford Times. Probably said 1903-1906, when expressed same views to associates.Date: 6/6/1913

"Youth should not be slandered. Boy nature and girl nature are less repressed and therefore more wholesome today than before. If they at times seem unimpressed by their elders, it is probably because we make a matter of authority what should be a matter of conference. These young people are new people sent to this scene by Destiny to take our places. They come with new visions to fulfill, new powers to exploit."

"As members of the Ford Motor organization we are engaged in the production of an article of use for the people of all countries. Our principle is to make our work as profitable for the buyer as for the seller."

"Whatever it is, people who have more spare time than people ever had before get the sense of whirlwind pressure,& repeat the common criticism that 'we are going too fast.' Yet the people live longer than ever before, live with less effort, live on a higher plane. Is it possible that this common saying about our rapid pace is just another thoughtless mob suggestion?"

Subject: Society; LeisureSource: Ford News, p. 2.Date: 5/1/1925

"To resent efficiency is a mark of inefficiency."

Subject: EfficiencySource: Ford News, p. 2.Date: 6/1/1925

"People who are capable of and fit for freedom liberate themselves from physical thralldom by substituting mind for muscle."

"War is not a matter for the professional pacifist or militarist. It is for the unprofessional people. They finance and fight it, they bear its losses. Therefore, they should have the deciding voice concerning it. To do this, they require all the information upon which decisions are made. They should know in a difference, whether it is soluble by rational intelligence, or inevitable by force. Not once in a thousand instances would our people (this may not be true of all peoples, however) approve an offensive war. Never would they be lax in defensive action. For this is their country. However, most of their enemies are within it."

Subject: WarSource: Ford News, p. 2.Date: 12/1/1925

"Hard knocks have a place and value, but hard thinking goes farther in less time."

Subject: Knowledge; Wisdom;Source: Ford News, p. 2.Date: 1/15/1926

"As betting at the race ring adds neither strength nor speed to the horse, so the exchange of shares in the stock market adds no capital to business, no increase in the production and no purchasing power to the market."

Subject: FinanceSource: Ford News, p. 2.Date: 2/1/1926

"A peaceful nation is one that has the means to make war and restrains."

"'The country is ready for the five-day week,' says Mr. Ford. 'It is bound to come through all industry. Without it the country will not be able to absorb its production & stay prosperous. The industry of this country could not long exist if factories generally went back to the ten-hour day, because people would not have the leisure, the desire, or the means to consume the goods produced...Just as the eight-hour day opened our way to prosperity in America, so the five-day week will open our way to still greater prosperity.

Of course there is a humanitarian side to the shorter day & the shorter week, but dwelling on that side is likely to lead one astray, for leisure may be put before work instead of after it-where it belongs. Twenty years ago, introducing the eight-hour day generally would have made for poverty & not for wealth. Five years ago, introducing the five day week would have had the same result. The hours of labor are regulated by the organization of work and by nothing else. It is the rise of the great corporation with its ability to use power, to use accurately designed machinery, & generally to lessen the wastes in time, material & human energy that made it possible to bring in the eight hour day. Further progress along the same lines has made it possible to bring in the five day week...

It is high time to rid ourselves of the notion that leisure for workmen is either 'lost time' or a class privilege. This is not to say that leisure may not be dangerous. Everything good may also be dangerous-if mishandled. When we put our $5 minimum wage for an eight-hour day into effect in 1913, we had to watch many of our men to see what use they made of their spare time & money. We found a few men taking on extra jobs--some worked the dayshift with us & the night shift in another factory. Some of the men squandered their extra pay. Others banked the surplus money & went on living just as they had lived before. But in a few years all adjusted themselves & our supervision was less needed.

There is, of course, a profound difference between leisure & idleness. Nor must we confound leisure with shiftlessness. Our people are perfectly capable of using to good advantage the time that they have off, after work. That has already been demonstrated to us by our experiments during the last several years. We find that the men come back after a two-day holiday so fresh & keen that they are able to put their minds as well as their hands to work. We are not of those who claim to be able to tell people how to use their spare time. We think that, given the chance, people will become more expert in the effective use of their leisure time. & they are being given the chance.

The influence of leisure on consumption makes the short day & the short week necessary. The people who consume the bulk of goods are the people who make them...With the decrease of the length of the working day in the United States an increase of production has come because better methods of disposing of men's time have been accompanied by better methods of disposing of their energy. Thus one good has brought another...

Of positive industrial value is leisure because it increases consumption. Where people work longest & with least leisure they buy the fewest goods. Businesses the exchange of goods. Goods are bought only as they meet needs. Needs are filled only as they are felt. They make themselves felt largely in leisure hours. The man who worked fifteen & sixteen hours a day desired only a corner to lie in &, now & then, a bit of food. He had no time to cultivate new needs, hence he had only the most primitive.

When, in American industry, women were released from the necessity of factory work & became buyers for their families, business began to expand. The American housewife, as household purchasing agent, has both leisure & money, & the former has been just as important as the latter in the development of American business. The five day week simply carries this further. The people who work only five days a week will consume more goods than the people who work six days a week. People who have more leisure must have more clothes. They eat a greater variety of food. They require more transportation facilities. This increased consumption will require greater production an we now have. Instead of business being allowed up because people are 'off work', it will be speeded up because people consume more in their leisure than in their working time. This will lead to more work. & this to more work. & this to more wages.

Thus the result of more leisure is the exact opposite of what most people might suppose. Management must keep pace with this new demand--& it will. It is the introduction of power and machinery by manufacturers that has med the shorter day & the shorter week possible. That is a fact which working men must not forget. The eight-hour day was not the ultimate, & neither is the five day week. It is enough, however, to manage what we are equipped to manage and to let the future take care of itself. It will anyway. That is its habit. But probably the next move will come in the direction of shortening the day rather than the week."

"The Model T car was a pioneer. There was no conscious public need of motor cars when we first made it. There were few good roads. This car blazed the way for the motor industry & started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized. But conditions in this country have so greatly changed that further refinement in motor car construction is now desirable & our new model is a recognition of this.

Besides the Model T itself another revolutionary element which the Ford Motor Company introduced twenty years ago was the idea of service. Some of the early manufacturers proceeded on the theory that once they had induced a man to buy a car they had him at their mercy; they charged him the highest possible price for necessary replacements. Our company adopted the opposite theory. We believed that when a man bought one of our cars we should keep it running for him as long as we could & at the lowest upkeep cost. That was the origin of Ford Service.

The Model T was one of the largest factors in creating the conditions which now make the new model Ford possible. The world-wide influence of the Ford car in the building of good roads & in teaching the people the use & value of mechanical power is conceded. Nowadays everybody runs some kind of motor power but twenty years ago only the adventurous few could be induced to try an automobile. It had a harder time winning public confidence than the airplane has now. The Model T was a great educator in this respect. It had stamina & power. It was the car that ran before there were good roads to run on. It broke down the barriers of distance in rural sections, brought people of these sections closer together & placed education within the reach of everyone.

We are still proud of the Model T Ford car. If we were not we could not have continued to manufacture it for so long. With the new Ford we propose to continue in the light-car field which we created on the same basis of quantity production we have always worked, giving high quality, low price, & constant service. We began work on this new model several years ago. In fact, the idea of a new car has been in my mind much longer than that. But the sale of the Model T continued at such a pace that there never seemed to be an opportunity to get the new car started.

Even now the business is so brisk that we are up against the proposition of keeping the factory going on one model while we tool up for another. I am glad of this because it will not necessitate a total shutdown. Only a comparatively few men will be out at a time while their departments are being tooled up for the new product. At one time it looked as if 70,000 men might be laid off temporarily but we have now scaled that down to less than 25,000 at a time. The lay-off will be brief because we need the men & we have no time to waste. At present I can only say this about the new model--it has speed, style, flexibility, & control in traffic. There is nothing quite like it in quality & price. The new car will cost more to manufacture but it will be more economical to operate."

"The Model T blazed the way for the motor industry & started the movement for good roads everywhere. It is still the pioneer car in many parts of the world which are just beginning to be motorized."

Subject: Model TSource: Ford News, p. 4.Date: 10/1/1927

"For a long time now, I have believed that industry & agriculture are natural partners & that they should begin to recognize & practice their partnership. Each of them is suffering from ailments which the other can cure. Agriculture needs a wider &steadier market; industrial workers need more steadier jobs. Can each be made to supply what the other needs? I think so. The link between is Chemistry. In the vicinity of Dearborn we are farming twenty thousand acres for everything from sunflowers to soy beans. We pass the crops through our laboratory to learn how they may be used in the manufacture of motor cars &, thus provide an industrial market for the farmers' products."

"Henry Ford in a statement said: 'No one loses anything by raising wages as soon as he is able. It has always paid us. Low wages are the most costly any employer can pay. It is like using low-grade material--the waste makes it very expensive in the end. There is no economy in cheap labor or cheap material. The hardest thing I ever had to do was to reduce wages. I think we were the last big company to come to it. Now I am mighty glad that wages are climbing again."

Subject: Miscellaneous; American Spirit; Industry;Source: Ford News, back cover. Around the wall of the Rotunda of the Ford Exposition Building at the Century of Progress, between a series of photographic murals done on a colossal scale is a series of terse epigrammatic sayings of Henry Ford.Date: October 1934

"Many people seem to believe that Greenfield Village & the Edison Institute & Museum at Dearborn, with their specimens of earlier type of American life & industry, are just a kind of antiquarian hobby of mine. I do not deny that they have given me a great deal of interest & pleasure. But the project is vastly more than a hobby. It has very definite purposes, & I hope will have results lasting down the years. One purpose is to remind the public who visit it & sometimes there are thousands a day--of how far& how fast we have come in technical progress in the last century or so. If we have come so far & so fast, is it likely that we shall stop now?"

"See what a 25-cent raise will do to us," said Mr. Ford. So they figured the daily & monthly cost of a 25-cent increase. "Put on another quarter & see what that will cost," he said. And so they went on,25 cents a step...Finally the wage of $2.34 stood at $4.75--more than 100 percent increase. One of the associates--a good financial head--remarked rather sarcastically that if they were going to be fools, why not be first-class fools & make it $5..."All right," said Mr. Ford, "let's make it $5."

Subject: $5 Day; WagesSource: Ford News, p. 124Date: July 1935

"I foresee the time when industry shall no longer denude the forests which require generations to mature, nor use up the mines which were ages in making, but shall draw its raw material largely from the annual produce of the fields. I am convinced that we shall be able to get out of yearly crops most of the basic materials which we now get from forest and mine."

"What I greatly hope for these children everywhere, is a new attitude toward life--free from the gullibility which thinks we can get something for nothing; free from the greed which thinks any permanent good can come of overreaching others; and, above all, expectant of change, so that when life gives them a jolt they will be fully prepared to push on eagerly along new lines."

"No unemployment insurance can be compared to an alliance between a man and a plot of land. With one foot in the land, human society is firmly balanced against most economic uncertainties. With a job to supply him with cash, and a plot of land to guarantee him support, the individual is doubly secure. Stocks may fail, but seedtime and harvest do not fail."

"We have had just one main purpose during these years, and that is to give the people transportation of the most dependable quality at the lowest possible cost. Our car was called the "Universal Car" thirty years ago, because it fulfilled so many needs; it is "The Universal Car" today for the same reason."

"The Bible does not need advertising by me, but I wish more people could be persuaded to read it. Perhaps if they had been, we should not have this war on our hands. For greed and idleness brought it on."

"As far as competition is concerned, that must continue. But we must learn what competition really is. It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers."

I'd like to devote about three years to the elimination of the cow. There's not reason in the world why the chemist can't discover the cow's secret of converting vegetation into dairy products. And there's less reason why the chemist can't do a better job of it after he learns how."

"I attribute whatever I may have been able to accomplish in life far more to my wife than to anything else and to everything else put together. But I cannot flatter myself that I found her because I was a 'good picker', I believe profoundly that we are guided, led, in such momentous matters."

"History doesn't mean dates and wars and textbooks to me; it means the unconquerable pioneer spirit of man."

Subject: History is BunkSource: New Orleans Times Picayune, Meigs Frost interviewDate: 7/22/1934

"When I went to our American history books to learn how our forefathers harrowed the land, I discovered that the historians knew nothing about harrows. Yet our country has depended more on harrows than on guns or speeches. I thought that a history which excluded harrows, and all the rest of daily life, was bunk. And I think so yet."

"Poetry without music may be beautiful, but music gives poetry wings and elevates it into song. That may be the reason for our love of song-it has wings and lifts us; with proper songs, it is a nourishing spiritual exercise."

"Life is neither old or new, ancient or modern, but simply more or less vivid-any song or musical composition will live that expresses or reproduces this vividness of life.-From this you will see that I believe that music fills a great place. The teaching of it goes far to restore the balance and richness of life, and-I might add- the unit of life also."

"Public officials are all right if they stay in their proper sphere and perform their proper functions but when they get greedy for wider scope and more power and money they lose their value and become parasites."

"People didn't want war..we were forced in it..how fast we finish it depends on how free a hand our generals and admirals have. The less interference they get from the politicians the quicker they'll end it."

"You can't tell me you can make any system or country work with low wages and high prices, and high wages with high prices don't mean anything when the prices eat up the wages and don't leave anything over."

"I adopted the theory of reincarnation when I was 26. I got the idea from a book by Orlando Smith. Until I discovered this theory I was unsettled and dissatisfied-without a compass, so to speak. When I discovered reincarnation it was as if I had found a universal plan. I realized that there was a chance to work out my ideas. Time was no longer limited. I was no longer a slave to the hands of the clock. There was time enough to plan and to create. I wouldn't give five cents for seeing all the world, because I feel there is nothing in the five continents and on the five seas that I have not somehow seen. Somewhere is a master mind sending brain wave messages to us. There is a Great Spirit. I never did anything by my own volition. I was pushed by invisible forces within and without me. We inherit a native knowledge from a previous existence. Gospel of reincarnation is essence of all knowledge. I do not know where we come from or go to but we accumulate experience. Someday it will be possible to measure the soul. We all retain memories of past lives."

"(Instinct is) 'Probably the essence of past experience and knowledge stored up for later use. There are many, you know, who think that this life journey through the world is not the first one we have made. Haven't you ever come across children who knew things that it was impossible for them to have learned? Have you ever gone to a place for the first time and felt sure that you had been there before? That's one of the reasons I do not travel much."

"If we could get all religions together on a common purpose-the elimination of jealousies and the things that make men covet another's belongings, we would be a long way toward the goal of outmoding war, depression and poverty."

"A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer. In the case of an automobile the sale of the machine is only something in the nature of an introduction. If the machine does not give service, then it is better for the manufacturer if he never had the introduction, for he will have the worst of all advertisements-a dissatisfied customer."

Subject: Customer ServiceSource: My Life and Work, p. 41Date: n/a

"From the start I had my own ideas about how the business should run. I wanted it to benefit everybody who contributed to its success-stockholders, labor and the American public."

"There should be no unemployment. There is large percentage of labor now which cannot make a living because wages are not high enough. That is industry's 2nd job. 1st job is to make good product. 2nd pay a good wage."

"..the home of tomorrow will make women free for work..free to work as they like, not as they are bound to do by the past..work is the only real happiness..industry itself has been modernized so that almost any job in industry may be taken over by a woman."

"There can be no lasting peace where hatred exists. Hatreds will continue to arise as long as the causes of war are not rooted out and exposed."

Subject: War; Peace; HatredSource: Detroit NewsDate: 8/11/1944

"(On collecting): "I have been at it ten years. I collect them so that they will not be lost to America..We have no Egyptian mummies here, nor any relics of the Battle of Waterloo..nor any curios from Pompeii. It is strictly American.."

"No one will ever get anywhere in this world unless he becomes a teacher, one who can show others how to do things."

Subject: Education; TeachingSource: New York TimesDate: December 14, 1928

"This is the only reason Greenfield Village exists-to give us a sense of unity with our people through the generations, and to convey the inspiration of American genius to our young men. As a nation we have not depended so much on rare or occasional genius as on the general resourcefulness of our people. That is our true genius, and I am hoping that Greenfield Village will serve that."

"We want to have something of everything-we have types of every sort of wagon and carriage ever used in this country, from the covered wagon of the pioneer to the last style of buggy. We have nearly every type of agricultural instrument, every type of musical instrument, we have all kinds and sorts of furniture and household effects. One of these days the collection will have its own museum at Dearborn, and there we shall reproduce the life of the country in its every age."

"Improvements have been coming so quickly that the past is being lost to the rising generation, and it can be preserved only by putting it in a form where it may be seen and felt. That is the reason behind this collection."

Artifacts Related to
Henry Ford Quotations

Portrait of Henry Ford as a Child, 1865-1866

Portrait of Henry Ford as a Child, 1865-1866

Artifact

Photographic print

Summary

Henry Ford was born July 30, 1863, and was no more than three years old when he posed for his first photographic portrait. His parents, William Ford and Mary Litogot Ford, had lost their first son at birth in January 1862, but Henry arrived safe and sound. He was followed by five siblings: John, Margaret, Jane, William and Robert.

Portrait of Henry Ford at Age 18, Working for Detroit Dry Dock Company, 1881

Portrait of Henry Ford at Age 18, Working for Detroit Dry Dock Company, 1881

Artifact

Photographic print

Summary

Henry Ford struck out on his own, at age 16, in December 1879. In quick succession, he worked for Michigan Car Company, James Fowler & Brothers Machine Shop, and -- at nights -- Magill Jewelry where he repaired watches. From 1880 to 1882, he apprenticed at Detroit Dry Dock Company. Each job provided him with new skills and experiences.

Portrait of Henry Ford, 1907

Portrait of Henry Ford, 1907

Artifact

Photographic print

Summary

In 1907, Henry Ford and Ford Motor Company enjoyed continued success with the four-cylinder Model N, which sold some 8,423 units in the 1906-07 sales period. The N's comparatively large production and sales volumes allowed Ford to hold its price down to $600. Throughout 1907, a small team worked in secrecy on the Model N's eventual replacement: the Model T.

Portrait of Henry Ford, 1913

Portrait of Henry Ford, 1913

Artifact

Photographic print

Summary

Henry Ford was near the peak of his manufacturing creativity when this portrait was made in 1913. The Model T, his car for the masses, was a tremendous sales success. The moving assembly line, which allowed Ford to build cars in unprecedented numbers, was being implemented. The Five Dollar Day, which revolutionized worker pay, was just on the horizon.

Portrait of Henry Ford, 1914

Portrait of Henry Ford, 1914

Artifact

Photographic print

Summary

The moving assembly line, first experimented with by Henry Ford and his managers in April 1913, had by mid-1914 reduced the build time for a Model T from 12 1/2 hours to 93 minutes. The need for additional workers -- and to temper worker dissatisfaction with the new process -- prompted Ford to offer an unprecedented $5 daily wage in January 1914.

Official Company Portrait of Henry Ford, 1933

Official Company Portrait of Henry Ford, 1933

Artifact

Photographic print

Summary

After the introduction of the Ford V-8 in 1932, Henry Ford became less active in Ford Motor Company's day-to-day business. He devoted more time to outside interests like Greenfield Village and his Edison Institute museum, the traditional fiddle music and folk dances of his youth, and philanthropic activities like his support of Berry College in rural Georgia.