Alicia Caine on Why Specialization Matters as a Photographer

After I talked with Jonathan Canlas a few weeks ago about why he refuses to specialize as a photographer, I thought it would be fun to counter his views with the views of Alicia Caine, a super wiz on branding, pricing and making in rain in the photography business.

Alicia actually just came out with a course on how to take yourself from generalist to specialist as a photographer, and she’s passionate about the power of specializing. In fact, her own specialization was what took her from stay at home mom to full time breadwinner for herself, her husband and their three children (she’s now up to seven kids, and her business has shifted to focus on helping other photographers).

A few topics from today’s show:

How Alicia found her specialization and why she recommends specialization for other photographers.

What she would do differently if she was starting her business in today’s market.

What is specialization versus a category? For example, newborns and weddings are categories, but specializations go even deeper.

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About this Podcast

The Photo Field Notes Podcast, hosted by professional portrait and wedding photographer, Allie Siarto, shares advice and stories every Wednesday to help you grow and thrive in your own photography business.