Sheena Iyengar on the art of choosing in the business world

Sheena Iyengar is known for her research on the art of choosing. In her much acclaimed book The Art of Choosing, Sheena Iyengar explains how the random events and external influences in her life led her to become interested in choice or the art of choosing. In this insiorational video, Sheena Iyengar says that with the help of techniques such as getting rid of the extraneous alternatives, making it real and categorizing, we will have less complexity in choices. In this video, Sheena Iyengar also states that the more we’re able to be choosy about choosing the better we will be able to practice the art of choosing in an efficient way.