Not everyone is enjoying themselves or even present at the beard party. Some are unfortunate enough to have not yet reached a state where they can fully grow a beard they can be proud of. And if you’re one of these guys, don’t be scared.

For 90 days this summer (actually winter, as this campaign originates in Australia), BeardsOn is running a campaign to “Save the planet with your manhood for future generations,” and although saving the planet with your ‘manhood’ might be worthy of a giggle or two, rest assured that it’s your beard, not your genitals, that’s being referenced here.

There’s more to growing a beard than just not shaving. Sure, that will get you started, but if you want to up your beard game, then you’ll probably want to pick up a few beard products to go along with your face sweater.