Cloud Productshttp://blogs.forrester.com/taxonomy/term/1289/all
enAre We Headed Toward A Cashless Society?http://blogs.forrester.com/carlton_doty/11-06-08-are_we_headed_toward_a_cashless_society
<p>These are exciting--and challenging--times for anyone who is responsible for developing, managing, and <a href="http://www.forrester.com/rb/Research/three_most_important_consumer_products_of_2010/q/id/58383/t/2">innovating consumer products</a>. Why? Because digital technology is disrupting everything--the way we communicate with each other; the way we access, store, and share information; the way we purchase and interact with the products and services we use every day; and yes--even the way in which we actually pay for those products and services. Whether you like it or not, digital disruption is happening everywhere, it's happening fast, and it's accelerating.</p>
<p>Let&#39;s consider that last example: If you're in the consumer payments business (or just about any other business for that matter), then it would have been hard to miss the recent flurry of activity around digital payments--whether it's <a href="http://www.fastcompany.com/1754859/how-square-is-accidentally-disrupting-the-entire-payments-industry">Square</a>, <a href="http://bits.blogs.nytimes.com/2011/05/11/visa-takes-another-step-towards-building-a-mobile-wallet/">Visa</a>'s digital wallet, <a href="http://online.wsj.com/article/SB10001424052748703576204576226722412152678.html?mod=rss_whats_news_us_business">Google</a>, MasterCard's <a href="http://www.mastercard.us/paypass.html#/home/">contactless chip</a> solutions, or any of the various <a href="http://blogs.forrester.com/../../thomas_husson/11-03-31-mobile_payments_enter_a_disruptive_phase">mobile</a> payment solutions we've seen lately. Some are proclaiming the end is near for cash, and yes, we've all heard this "cashless society" cadence before. <a href="http://www.youtube.com/watch?v=ybKSwuIHvL8">NBC News' scooped this and other sci-fi claims back in 2007</a> on a story about how we would all have embedded microchips in our skin by 2017. Go back nearly ten more years--remember when PayPal launched? That was pre-Y2K! </p><a href="http://blogs.forrester.com/carlton_doty/11-06-08-are_we_headed_toward_a_cashless_society" title="Read the rest of &#039;Are We Headed Toward A Cashless Society?&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_1289 first"><a href="/category/cloud_products" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Cloud Products</a></li>
<li class="taxonomy_term_9135"><a href="/category/consumer_product_innovation" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Consumer Product Innovation</a></li>
<li class="taxonomy_term_9807"><a href="/category/digital_payments" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Digital payments</a></li>
<li class="taxonomy_term_44"><a href="/category/google" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Google</a></li>
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<li class="taxonomy_term_9650"><a href="/category/paypal" rel="tag" alt="See other content with this tag." title="See other content with this tag.">PayPal</a></li>
<li class="taxonomy_term_157"><a href="/category/payments_evolutions" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Payments evolutions</a></li>
<li class="taxonomy_term_9394"><a href="/category/consumer_product_strategy_professional" rel="tag" alt="See other content with this tag." title="See other content with this tag.">consumer product strategy professional</a></li>
<li class="taxonomy_term_689"><a href="/category/contactless_payment" rel="tag" alt="See other content with this tag." title="See other content with this tag.">contactless payment</a></li>
<li class="taxonomy_term_1354 last"><a href="/category/mobile_payments" rel="tag" alt="See other content with this tag." title="See other content with this tag.">mobile payments</a></li>
</ul></div>http://blogs.forrester.com/carlton_doty/11-06-08-are_we_headed_toward_a_cashless_society#commentsCloud ProductsConsumer Product InnovationCustomer InsightsDigital paymentsGoogleNFCPayPalPayments evolutionsconsumer product strategy professionalcontactless paymentmobile paymentsWed, 08 Jun 2011 19:38:27 +0000Carlton Doty6294 at http://blogs.forrester.com