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Sport Management and Marketing

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Program Offerings

The Bachelor of Science in Sport Management and Marketing will prepare students for entry-level employment in areas including advertising, promotion, sports marketing, management, administration, and customer engagement in sport and sport-related organizations.

The Program seeks to promote a learning environment that expands students' ability to effectively address sport business and management issues using critical thinking, creative problem solving, and innovative decision-making. With a strong liberal arts foundation, our graduates are prepared for management and marketing roles while having developed into competent, ethical and responsible sport management professionals.

Undergraduate

B.S. in Sport Management and Marketing

1. Exhibit basic-level knowledge in Sport Management and Marketing including Management, Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding of the concepts and theories. 2. Identify and explain the sport marketing mix and consumer behavior. 3. Be able to communicate effectively both orally and in writing using applicable technology.See Requirements

Minor in Sport Management and Marketing

1. Exhibit basic-level knowledge in Sport Management and Marketing including Management, Marketing, Financial, Economic, Legal and Ethical components by demonstrating an understanding of the concepts and theories. 2. Identify and explain the sport marketing mix and consumer behavior. 3. Be able to communicate effectively both orally and in writing using applicable technology.See Requirements

Founded in 1899 by the Sisters of Charity of Saint Elizabeth, the College of Saint Elizabeth has a strong tradition of concern for the poor, for developing leadership in a spirit of service and social responsibility, and a commitment to the promotion of women as full partners in society.