creative progress

1 MILLION DOLLAR EYES

Issue: Annoying, irrelevant and unnecessary ads fill many with a distaste for ads. Ad blockers on mobile could potentially mean the need to do more to advertise to people through other mediums.

Solution: Outdoor personalised billboards triggered by each viewers eyes. It will scan the iris and instantly produce a relevant ad based on the information it has which would mean people would see targeted and relevant ads.