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Spielwarenmesse® worldwide

Fair profile

Feel the Spirit of Play

This is where international toy markets come together: renowned brands, toy innovations, licensed products, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry.

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Spielwarenmesse® is a specialised trade fair. For this reason, admission tickets can only be purchased if you are a trade professional. Children under the age of 16 are not permitted to attend Spielwarenmesse®.

You can discover at the Spielwarenmesse®

More than 2,800 exhibitors from over 60 countries

including 820 exhibitors not present at any other fair

More than 70,000 visitors from 120 countries

including 20,000 visitors who only attend the Spielwarenmesse®

1 million products

75,000 new products

Nuremberg is the place to be, since everyone is here. It is the only trade fair where you meet everyone from everywhere. Our company is represented with sales representatives from 50 countries here.