In Conversation with Design Hotels™

FORM Hotel

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1:00 pm - 2:00 pm

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Sat

01:00 PM - 02:00 PM

Al Jadaf

Beat Fornaro, Director of Development EMEA. presents a compelling presentation on the importance of creating an unrivalled global community for design, architecture and culture through original hospitality experiences.

Beat will explore how Design Hotels™ are working side-by-side with hoteliers to delight audiences by creating incredible experiences, sharing amazing travel stories and engaging with design in exciting ways.

Design Hotels™ is an exclusive portfolio of hand-selected, privately owned and operated hotels around the globe, each with a solely unique character, personality and distinctive creative expression. Every chosen hotel is iconic in its own distinct way and provides an individual hotel experience reflective of the passion of an independent hotelier, whose attention to detail is reflected in the cultural authenticity and sincere hospitality that is founded and enriched by thought-provoking design.

The brand reflects the vision of independent hoteliers such as FORM Hotel Dubai, the only hotel in the Middle East in the collection.

Drop in's welcome.

About FORM HotelFORM Hotel is a design concept hotel designed to provide guests with everything they value, and nothing they don't. Featuring timeless design elements, spacious art-deco-inspired rooms and custom-designed furniture by contemporary artists, every space in FORM Hotel is designed to give an unforgettable experience with every visit.

The hotel empowers guests to customize their own journey by picking what they love from its carefully selected experiences and amenities through the hotel’s weFORM platform