Senior Associate Dean, Academic Programs

Associate Dean

Strategic Communications

Teacher

Professor of Marketing

Education

MBA
,
education

A study by UBC Sauder School of Business Professor Dale Griffin finds that unrealistically idealizing your romantic partner is actually beneficial.

The study, published in Psychological Science, found that seeing your spouse as your ideal partner â€" more ideal than they really are, that is â€" is the ticket to a happy marriage.
Typically, marital satisfaction declines in the first few years of marriage, but Griffin and his co-authors found that seeing a flawed lover as the perfect mate is a buffer against the corrosive effects of time, as the most idealistic newlyweds experienced no such decline in satisfaction.

Griffin explains his research and suggests what newlyweds can do to keep the Valentineâ€™s spirit flourishing every day of the year.

Why would a business psychologist be involved in research on romantic relationships?

Dr. Dale GriffinDale is Associate Dean of Strategic Communications and Professor of Marketing at the Sauder School of Business, where he teaches graduate and executive courses in decision making, marketing strategy, behavioural finance and market research.He also consults on consumer decision making and marketing research, and has a long association with the Nobel Prize-winning founders of Behavioural Decision Theory.

A study by UBC Sauder School of Business Professor Dale Griffin finds that unrealistically idealizing your romantic partner is actually beneficial.

The study, published in Psychological Science, found that seeing your spouse as your ideal partner â€" more ideal than they really are, that is â€" is the ticket to a happy marriage.
Typically, marital satisfaction declines in the first few years of marriage, but Griffin and his co-authors found that seeing a flawed lover as the perfect mate is a buffer against the corrosive effects of time, as the most idealistic newlyweds experienced no such decline in satisfaction.

Griffin explains his research and suggests what newlyweds can do to keep the Valentineâ€™s spirit flourishing every day of the year.

Why would a business psychologist be involved in research on romantic relationships?

A study by UBC Sauder School of Business Professor Dale Griffin finds that unrealistically idealizing your romantic partner is actually beneficial.

The study, published in Psychological Science, found that seeing your spouse as your ideal partner - more ideal than they really are, that is - is the ticket to a happy marriage.
Typically, marital satisfaction declines in the first few years of marriage, but Griffin and his co-authors found that seeing a flawed lover as the perfect mate is a buffer against the corrosive effects of time, as the most idealistic newlyweds experienced no such decline in satisfaction.

Griffin explains his research and suggests what newlyweds can do to keep the Valentine's spirit flourishing every day of the year.

Why would a business psychologist be involved in research on romantic relationships?