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IOC awards 2014-16 broadcast rights in Central Asia

04/07/2013

The International Olympic Committee (IOC) has awarded the broadcast rights in Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan to Dentsu Inc. for the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.

Dentsu Inc. has acquired broadcast rights on all media platforms in the respective territories.

IOC President Jacques Rogge said: “We are pleased to reach this agreement with Dentsu, and look forward to ensuring the best possible broadcast of the Games is made available in the region”.

IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said: “Dentsu has acquired the rights across all platforms and will now begin the process of securing broadcasters in these territories. The broadcast market in the region is rapidly developing, and this agreement will mean that high quality broadcast of the Games is made available on a variety of platforms, but also guarantees that both Sochi and Rio will be available on free television.”

Dentsu Inc. Executive Officer Kiyoshi Nakamura said: “It is a great honour to be designated the role of acquiring and sublicensing broadcast and exhibition rights for the upcoming Olympic Games in Sochi and Rio de Janeiro. We believe in the immense potential of sports broadcasting rights in these territories. Dentsu will ensure that we fulfil our commitment to contributing to the Olympic Movement through this opportunity.”

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About the Dentsu Group

Led by Dentsu Inc., the world's largest advertising agency brand with a 112-year history, the Dentsu Group offers a comprehensive range of client-centric communications and media services in 110 countries across five continents. Its Japan-wide network and London-based global operating unit, Dentsu Aegis Network Ltd., which oversees the operations of Aegis Media, a leading global media and digital communications specialist, as well as those of the Dentsu Network, which manages all of Dentsu's other global business operations outside Japan, together employ more than 37,000 dedicated professionals. The Group is also active in the production and marketing of sports and entertainment content on a global scale.