Lenovo rebrands its ‘Moto X’ series to ‘Moto Z’

After three years of selling its flagship handsets under the Moto X brand, Lenovo’s Motorola subsidiary is planning to change the brand names of the series with this year’s models. To simplify, the company has rebranded the Moto X lineup to Moto Z.

It’s rather uncommon for the manufacturers to change the name of the lineups. However, previously HTC has done this. Having used the One brand since 2012’s One X, in 2016 the company named its new device as HTC 10. Sony made its Xperia Z to Xperia X series phones.

There will be two models codenamed Vertex and Vector Thin, which will be will officially named as Moto Z Play and Moto Z Style respectively. Similarly, in the US, Motorola Droid Maxx and Droid Turbo will also be replaced by Moto Z Style Droid Edition. Although this name change may/may not make impact on the customers, more surprises are awaited from Lenovo at the Lenovo Tech World show in San Francisco, starting on June 9.

Reported By

Must Read

There are times when a company comes up with more than one of its promising product at one time. There are two different possibilities. First, these products eat into each other’s sales and two, these products may complement each other’s

There are some important smartphone launches lined up for the coming weeks, and there's one from Taiwanese brand HTC, who is expected to launch a flagship phone HTC U11 Plus and mid-range phone HTC U11 Life on November 2. And the

The Chinese smartphone maker, Xiaomi launched its Mi TV 4 in India on Wednesday, along with Redmi Note 5 and Redmi Note 5 Pro smartphones. The launch marks Xiaomi first foray into Indian television market. The Mi TV was earlier

Recent News

Xiaomi is working on three new smartphones to launch in the beginning of next year. Late last week, TENNA listing showed that three Redmi phones with codenames M1901F7E, M1901F7T and M1901F7C are in the works. Although Xiaomi is yet to

Using flight status data combined with Machine Learning (ML), Google Assistant will soon tell you over the phone if your flight would be delayed even before the airline announces it. According to Google, Assistant will notify users on phones when

Ever since HMD Global acquired Nokia Mobiles, the company has been doing wonders in the smartphone market. Besides the wonderful glass design and great build quality, another key highlight of the Nokia phones has been the stock Android interfere which