The new Range Rover Sport is headed your way for its big debut just ahead of the New York auto show.

Sport is the high-performance Range Rover. Parent Land Rover will try to breathe a little high-style into it, as it did with the Range Rover Evoque, but the Range Rover -- Sport or otherwise -- is basically a couple of big rectangles, so chill your expectations on Evoque-ness.

It'll draw from the Range Rover (non-Sport) that's powered by either a supercharged V-6 or a supercharged V-8.. No pricing yet; current version is $62,000 and up.

The new machine is playing to its natural audience. New York City is the biggest single market for the vehicle, Jaguar Land Rover says. Not only are more Sports sold there than in any "other metropolitan area in the world," the model also is "North America's best-selling Land Rover product," the company says.

To exploit that, JLR won't wait for the New York auto show media days to begin March 27 at the Jacob Javits Center. Nope. The Sport will wheel through the Manhattan street maze the day before, on March 26, hoping to avoid sharing much of the spotlight.

More car companies are doing that at all auto shows now -- showing off their presumed prize-winners a day or two before a show's media introduction days begin.

The event will be broadcast live to a worldwide audience via a microsite. You can register on the site now for the live event plus access to exclusive content.

The all-new Range Rover Sport follows on the heels of the Evoque in 2011 and the Range Rover last year.

Details about the Sport are scant. But John Edwards, Land Rover's global brand director, calls it "Land Rover's most dynamic vehicle yet and showcases the best of British design, engineering and technological innovation."