Promoting a Local Business Website: This topic comes up all the time on the SEO Chat forums. In fact, we offer a...

Visitors may access websites from all over the world, but if you own a local business, you want to reach a very specific group of people. When you promote your company's website, therefore, you need to approach it differently from the way a company like Amazon or Vanguard might.This topic comes up all the time on the SEO Chat forums. In fact, we offer an entire subforum on local search techniques , and you can find also find a variety of threads in other parts of the forum that deal with issues for essentially locally-based websites. Perhaps one of the biggest differences between promoting a website for a local business and doing the same thing for a national firm or brand involves link building. As noted in this recent thread , when you're starting a new local-based business, figuring out where to get your links from can be a challenge. The good news is that link building...