Gartner Research

Understanding User Experience and the Role for Market Insights

Published: 05 February 2018

ID: G00353620

Analyst(s):
Market Insights and Analytics Research Team

Summary

As technology and information continue to influence consumer behavior, companies must provide an effortless customer experience or risk defection. As a result, leading companies rely on UX, in part, to understand and serve customers better throughout the consumer–product interaction.