With our campaign management tools, you can easily create and segment audiences using a drag-and-drop visual workflow canvas. Take full control of your marketing initiatives, creating better experiences with integrated profiles, cross-channel orchestration, contextual email marketing, and more. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing activities in this single visual interface. Plus, technical users on your team can export any configuration — workflow, campaign, delivery, or schema — from the development instance right into the production instance, for better quality assurance, reliability, security, and version control.

Rules
Limit the number of touches by customer or by channel, reducing the potential for fatigue. You also can set rules to adapt contact frequency on-the-fly, based on individual changes in engagement.

Learn more about campaign management in Adobe Campaign.

Learn from experience.

See how the Sydney Opera House uses campaign management tools to analyze trends, harvest insights, and create remarkable experiences for both on-site and online visitors in this customer story.