How much can we trust the polls in the Brexit vote?

June 14, 2016 8:04 AM

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Polls that did correctly predict the general election result were the ones that were able to find hard-to-reach people, those who are difficult to contact on the telephone or online, according to Damian Lyons Lowe, founder and CEO of Survation.

"Say you are a 35 year old male and you work a 9-5 job, you are not able to answer your land line because you are at work and you are not able to answer your mobile phone," he told CNBC's Street Signs. "We would try and call that person in the evening, at a time when they might be able to participat...