What I Learned at a Trade Show for Trade Shows: My Trip to ExhibitorLive.

When I was asked by my client, leading experience creation shop Group Delphi, to attend ExhibitorLive in Las Vegas this past week, how could I resist? ExhibitorLive is the premier trade show for companies that make… well… trade shows. (How meta, right?) This was the best of the best in exhibit design — in essence, every company was their own client. How could it not be great? So I headed to Mandalay Bay where I saw for myself what the world of exhibits is all about. Here’s the rundown of what I learned.