An article in the Santa Cruz Sentinel reports that the owner of two other California Ace stores opened a third on the Eastside of Santa Cruz.

Owner Rodney Hoffer converted a former Blockbuster video rental location into the Ace Hardware store that celebrated its grand opening over the weekend. Hoffer also owns Ace locations in Aptos, Calif., and on the Westside of Santa Cruz.

A former Blockbuster video store in Santa Cruz, Calif. will reopen as Santa Cruz Hardware this coming July, according to an article in the Santa Cruz Sentinel.

Ace dealer Rodney Hoffer, owner of Aptos Hardware and Westside Hardware, got his start in the home-improvement business by working at Santa Cruz Hardware, originally founded in 1883. Hoffer bought the business in 1986, relocated it after an earthquake damaged the store, and later closed it, due in part to a lack of parking.