Digital Playmaker:Marketing Blog

I spent a fair amount of time over the last week revisiting some SEO basics and have enjoyed getting back into reading Avinash Kaushik's blog. A friend also recently shared an e-book Avinash authored that mixes some good old fashioned common sense with the latest in best practices for measuring the effectiveness of your digital efforts. In working with a new client recently, I have found myself reinforcing the value between web reporting versus web analysis.Read through the definitions of both below and think about which one your organization is doing.

Web reporting

For organizations new to digital measurement tools like Google Analytics or WebTrends, data being collected is often presented in the form of simple reporting to those that will listen. The screen capture below provides basic reporting and most likely a yawn or perhaps a defiant "So what!" from the person receiving it.

Web analysis

While it may contain the same visually stunning, if not even more beautiful charts and graphs, web analysis dives deeper into the data to identify trends, develop possible theories to test and attempt to uncover whether or not your website is really providing any value and/or reaching its goals.

If you haven't setup goals and are tracking conversions on your website and figuring out if your site is making or losing you money, contact us for a free analysis of your current digital measurement plan.

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