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Fanta, Sprite and Dr Pepper partner with Merlin Entertainments group this Summer in new on-pack promotion

Promotion offers consumers discounted Merlin theme park tickets

Offer to run across single and multipack cans of Fanta, Sprite and Dr Pepper

London, 7th July 2017:

Coca-Cola European Partners (CCEP) is launching a new Merlin Entertainments Group on-pack promotion across its flavoured carbonates range to help boost retailers’ sales over the summer.

The promotion will run between 1st July and 19th October across 330ml cans and six and eight can multipacks of Fanta, Sprite and Dr Pepper classic and zero variants*. It offers consumers a £25 discount on full-price tickets and a one ride Fast Track pass to Alton Towers or Thorpe Park, representing Merlin Entertainments Group’s best ever value on-pack discount.

To claim the offer, consumers will need to visit a landing page via www.fanta.co.uk/Merlin, www.sprite.com/Merlin or www.drpepper.co.uk/Merlin and select their preferred attraction and tickets, before entering their unique code found on-pack.

It follows research revealing that 95% of young adults/teens[1] want to spend time with friends outside of school, enjoying fun experiences together during the holidays.

The summer activation will be supported by a full social media campaign and online partnership. As part of this Fanta will be giving people the additional chance to win VIP prizes!

CCEP is looking to build on the growth enjoyed by the flavoured carbonates sector, which is now worth £671.4million, up 1.7%[2], and the transformation of Fanta earlier this year, which saw a new Fanta Orange recipe and the launch of the brand’s new visual identity and spiral bottle format.

Simon Harrison, operational marketing director GB at Coca Cola European Partners, said: “Flavoured carbonates are proving popular with consumers, and with growth across both instant and future consumption formats, we’ve invested in our leading carbonate brands to help retailers increase their sales across the all-important summer months.

“By offering the promotion across a range of flavours and classic and zero sugar variants we’re helping retailers appeal to all shopper preferences, and expect this offer to be a big hit with young adults looking for a fun filled day out over the summer.”

Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler. CCEP is the sole licensed bottler for products of The Coca-Cola Company (TCCC) in Andorra, Belgium, France, Germany, Great Britain, Iceland, Luxemburg, Monaco, Netherlands, Norway, Portugal, Spain and Sweden.

In Great Britain (GB) we employ some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. We are committed to minimising the environmental impact of its products and operations, with a particular focus on sustainable packaging, water stewardship, and energy and climate protection.