“Voice interaction represents the biggest UX challenge since the birth of the smartphone, so we break down the implications and opportunities for this paradigm shift in UX design. (…) In this post, we’re going to explain some of the profound implications of the rise of voice interaction for UX design. Just as the internet began as a playground of raw new technical capability that embraced the guiding principles of intuitive, user-friendly product design over time, so too I see today’s voice-enabled tools and devices in their infancy, with limitless potential ready to be unlocked through innovative, user-centered design.”