Amazon today is starting to roll out customized voice detection to its line of Amazon Echo and other Alexa-powered devices. This will allow each person in a busy household to get an individualized experience based on voice recognition. Each user will have their own Alexa Voice Profile that works similarly to user accounts on a computer or mobile device. This will allow each user to get their personalized music, shopping lists, flash briefings et al.

Alexa Voice Profiles on Amazon Echo

The Voice Profiles feature gives you the ability to teach Alexa the sound of your voice. Then you can interact with compatible Alexa devices to provide a personalized experience for you. At launch, it is compatible with Shopping, Amazon Music, Alexa to Alexa calling and messaging, and Flash Briefings. More user voice functionality is coming but Amazon hasn’t released any specifics on that yet.

You set it up through the Alexa app on your iPhone or Android device. Select Your Voice in settings and then walk through a series of demos that familiarize the software with your voice. The company posted a video on its Help Page that will give you additional details about how to set up Alexa Voice Profiles and different ways that you can use them.

Google announced this type of functionality earlier this year for its Google Home and made the competing smart speaker a better fit for populous households. But now that Amazon has it implemented in digital assistant, Alexa, that Google Home advantage has been negated. The update is rolling out to the Alexa app today and will be available to everyone in the coming days. User voice profiles will be compatible with all Amazon Alexa powered devices including Fire TV, Tablets, and Amazon’s Echo line of smart devices.

Are you an Amazon Echo owner in a busy house who has been waiting for this feature to finally be rolled out? Leave a comment below and let us know how it is (or isn’t) working for you.