New Holland Pavilion for Expo Milan 2015

New Holland Agriculture, one of the world's top manufacturers of agricultural machinery, have announced the innovative proposal conceived by Carlo Ratti Associati, as the winner of the international competition for their 17,000 square foot pavilion at the World Expo 2015 in Milan. The proposal, called EARTH SCREENING, features a large agricultural field on its roof, similar to a giant 3D printer thanks to the constant activity of two zero-emission, robotized, self-driving tractors, which will constantly move over the roof, 'writing' and working the land.
While the roof uses real moving tractors, inside the pavilion visitors can interact with the latest research, products and innovations in sustainable agriculture developed by New Holland, in both a physical and digital way.