E così sono arrivati anche gli analisti. CapGeminiriporta una ricerca Ovum, citata anche dal Financial Times: “It has been estimated that the volume of goods sold through social media will grow sixfold in the next five years”. Stessi dati da Forrester e, soprattutto, da Booz&Co che in Turning “Like” to “Buy”, paper sul tema Social Commerce rilasciato nel loro IT Foresight, affermano che “As companies find ways to embed their e-commerce engines within social media, the market for social commerce will skyrocket, helped in part by new models for buying and by the availability of products developed specifically for social networking sites. By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion this year, according to Booz & Company estimates”. Così:

Journalist, blogger, entrepreneur. On tech culture and society since 1991. Author of a book about Web 2.0 and Social Media in 2006. Co-founder of a startup in 2010. Winner of Premio Nazionale per l'Innovazione del Presidente della Repubblica Italiana in 2012. Now Partner and Advisor at Fashion Technology Accelerator.