Smartphones and tablets have changed the game when it comes to access to information. Today, nearly everyone can search and find the information that they need at anytime, from anyplace…provided that information lives somewhere on a website. Consumers in 2016...

When Martin’s Custom Butchering, a family-owned butcher shop in Wakarusa, Indiana, joined Facebook two years ago, audience growth was moderately steady. It wasn’t until the launch of their first paid ad promoting the business in October of 2014 that engagement really...

The Intern When we think of a senior internship program, we think of seniors in high school or college. In the movie The Intern, they went for seniors in life. 65+ year olds became interns. It’s actually an interesting concept. The benefit of wisdom and life...

We get asked many times what books we recommend for business and marketing. We thought it only appropriate to list and explain our recommendations for all to enjoy. Many of these authors have other books that we like, but we wanted to keep this list manageable. Thus,...