Narragansett Beer Celebrates ‘Shark Week’ With Retro 1975 ‘Jaws’ Can

Narragansett Beer recently re-released a retro can that was featured in the 1975 movie Jaws.

(Press Release)

PROVIDENCE, R.I.—Today, Narragansett Beer announces the re-release of the wildly popular “Jaws” can just in time for Discovery Channel’s “Shark Week” and “Jaws” actor Robert Shaw’s birthday. For a limited time, all 12-, 18- and 30-packs of 12-ounce cans of Narragansett Lager will feature the same design and logo made popular by the shark-infested thriller.

The can’s retro imagery, nostalgic to the millions of beer-drinking baby boomers who came of age at the time, became permanently ingrained in American culture with the release of Jaws in 1975. In the film, Captain Sam Quint, played by Oscar-nominated actor Robert Shaw, who would have turned 86 on Aug. 9, famously crushes a can of Narragansett Lager to intimidate Richard Dreyfuss’ character. At the time, ‘Gansett was prevalent throughout the Northeast, including Martha’s Vineyard where “Jaws” was filmed, producing over one million barrels of beer per year.

While this classic can design may recall memories of the good ol’ days, the quality of its contents also speaks to the brand’s rich heritage. Narragansett Lager is the brewer’s flagship beer, its original recipe tracked down by former Brewmaster Bill Anderson when the company was revived in 2005 by CEO Mark Hellendrung. Since then, it has been recognized by BeerAdvocate.com as the No. 1 rated domestic premium lager and awarded the gold medal for best lager by the Great International Beer Festival.

The 12-ounce limited-edition retro can is available for purchase throughout New England where 12-, 18- and 30-packs are sold (SRP: 12-packs: $9.99 – $11.99; 18-packs: $12.99 – $14.99; 30-packs: $18.99 – $20.99).

ABOUT NARRAGANSETT BEER:

Narragansett Beer…Brewed since 1890. ‘Gansett is a straightforward, quality beer that has been a New England tradition for generations, producing a classic family of award-winning American lagers & ales. Today, ‘Gansett is produced at top-rated breweries in Providence, R.I., Rochester, N.Y., and Buzzard’s Bay, Mass. and is one of America’s top 50 regional brewers and the fastest-growing in the Northeast. Narragansett is available for purchase in local restaurants, bars, and liquor stores throughout New England, New York, New Jersey, Eastern Pennsylvania, the District of Columbia, North Carolina, Florida, Wisconsin and Nashville, Tenn.