Simon Cowell believes Lady Gaga’s “hype” has died down tremendously in 2013 and he surmises “people have just had enough” of her offerings.

The 53-year-old X Factor tycoon helped launch the successful careers of numerous pop stars, including Leona Lewis and British boyband One Direction.

And he believes Lady Gaga, who is known for her out-of-the-box performances and style, didn’t make as much of a splash this year because people are moving on.

“I think overall this has been a really, really good year for music, I was saying that to someone last night, it’s almost as if songs have come back into fashion again,” he told Kay Burley and Stig Abell in a pre-recorded radio interview for LBC 97.3.

"I mean, some people have had a great year, some people have had a bad year, it’s quite interesting that after all the hype, Lady Gaga, it’s almost as if people have just had enough of it.”

Gaga’s ARTPOP album was released in November and climbed its way up the charts to the number one position in at least nine countries.

Despite her sustained appeal to the masses, Simon is convinced Gaga’s peer Beyoncé Knowles is dominating the industry, especially after the R&B crooner released her fifth self-titled studio album unannounced last week to much success.

“You see the Beyoncé album drop out of nowhere in the middle of the night and crash the internet,” he explained.

“No pre-promotion, no stupid pictures, nothing. And again, maybe this is the sign of how things are going to change in the future."

Simon’s full interview on 2013: What A Year That Was is slated for broadcast on LBC 97.3 at noon on Boxing Day.