BlueStone unveils 3 new collections to celebrate Akshaya Tritiya

Introduces ‘Nava’, ‘B-Iconic’ and ‘Blockbuster’ collection ahead of the auspicious festival, with a range of exciting offers

Bengaluru, April 24, 2017: BlueStone.com, India’s leading online jewellery store, has introduced 3 new collections to mark the auspicious occasion of Akshaya Tritiya, one of the most promising and pious days in the Hindu Calendar. The festival, traditionally attributed with prosperity, is considered an important day to purchase gold and jewellery. Keeping in mind evolving customer preferences, BlueStone’s collections blend tradition and modernism with exquisite design and craftsmanship, featuring 79 products. This year, Akshaya Tritiya is being observed on the 28th of April.

The Nava Collection is a unique take on traditional Navratna jewellery drawing inspiration from the art and architectural marvels of Hampi, which was once the epicenter of the Vijayanagara Empire in the south. Keeping the Navratna gemstones at its heart, key pieces in the collection have been designed with specific attributions to some of the most popular monuments from the UNESCO World Heritage Site. The Nava Collection will be available from a price point starting at 17,000/- INR and up to 1,09,000/- INR.

THE CHARM STUD EARRINGS

THE CRESCENDO DROP EARRINGS

THE GRACE PENDANT

THE NAVYAKSH NECKLACE

THE PAKSHA STUD EARRINGS

THE ROTARY RING

THE SUAVITY RING

THE SUBLIME BEAUTY NECKLACE

THE ZENITH TOP OPEN RING

The B-Iconic Collection has been designed with the BlueStone logo at the heart of the design of each piece. Through an exhaustive design journey, the logo was adapted into creating a unique “jaali” that has been incorporated into each piece of the collection. The collection aims at bringing the brand ethos closer to design, thus creating a unique brand identity that is reflected throughout this gorgeous collection. The collection will be available from a price point starting at 8,800/- INR and up to 1,01,000/- INR.

The Blockbuster Collection celebrates the beauty of rose gold and diamonds. Simple and elegant pieces, the collection encompasses designs that are uber modern and chic. Spread across pendants, earrings and rings, the pieces incorporate unique and intricate geometric patterns such as pyramids and honeycombs. Ideal for everyday wear the jewellery in the collection makes for stunning desk to dinner transformation. The collection will be available from a price point starting at 7,450/- INR and up to 30,600/- INR.

BlueStone is also offering a discount of 20% on select jewellery for the occasion.