Makeup shaming is making someone feel bad or guilty for wearing or enjoying makeup. Typically women are judged for trying too hard, or not trying hard enough..how can we win!?

Society sets impossible beauty standards for women, these standards have been heightened in recent times with social media. The perfection that was once so distant in glossy magazines, now seems normal with thousands of amazingly beautiful women given the platform to be seen. But what if (god forbid) you don’t “wake up like dissss”?

Lately trends have been praising ‘natural beauty’ and this is fantastic..if you are a natural beauty. The women that are lucky enough to be born this way or rich enough to become this way are seen as wholesome, less shallow and more “honest” by both men and women.

Leaving women that wear a little make-up (or a lot, you do you gurl or boy 😉 ) perceived as people that are high maintenance and insecure. We feel bad if we don’t fit the definition of typical beauty and guilty if we try to meet these same expectations.

In two minutes i can pop on some mascara and concealer and feel 1000% better about myself. Then BAM a comment from a family member or friend “you’re putting mascara on?! but we are just going to the shops” or the “You don’t need any make-up, you look fineee”. Yes i know i look fine, but quite frankly i can look better so I’m going to.

Whether we like it or not humans are judged based on appearances, first impressions are often visual. Make-up can provide an even skin tone to a person that suffers from severe acne, instead of them staying at home feeling depressed it frees them to in fact be themselves and have confidence.

One of the main trends that comes up on the subject of make-up shaming is pictures of women before and after make-up (examples below) posted by men with the comments “this is why i have trust issues” or “this is why you take a female swimming on your first date”. What these men don’t understand is “this” is not for you..and as one very eloquent and anonymous woman put it “I don’t see why i’m being blamed for a man being stupid enough to think i have sparkly gold eyelids”.

Make-up is not worn to trick or lie to people, it does however give many people the chance to be their true self that isn’t held back by the fear of being judged on a visual first impression. It creates an equal chance for their inner beauty to be seen.

So the moral of the story is, if you have been make-up shamed..screw the haters. Do what makes YOU happy and confident, if someone judges you thats their problem not yours.

On the other hand if you have make-up shamed or judged..SCREW YOU!..just kidding. What i meant to say was next time you go to judge someone take into consideration that wearing make-up doesn’t harm anyone, if it makes someone happy then you should encourage them to be their best selves.

I always have clients asking me what are Paraben’s? so i thought i would share with you what i know..

Paraben’s are a controversial preservative used in cosmetics, they prevent the growth of bacteria and are easily absorbed into the skin.

Paraben’s are controversial because they are suspected of being “Endocrine Disruptors” these are chemicals that can have harmful effects on the body’s endocrine (hormone) system.

Paraben’s can mimic Estrogen and studies have found the presence of paraben’s in tumours both cancerous and non cancerous. This doesn’t mean they caused the tumours and there isn’t a link to prove that they do, but there also isn’t any proof they didn’t.

I think big brands usually try to cash in on women’s fear so “Paraben Free” is something you will see quite often, making paraben’s more sinister than they have actually proved to be.

Doctors do worry about paraben’s having a cumulative effect so if you want to avoid them here is a list of brands that are paraben free:

As you all have probably heard, #kanyewest Launched his Yeezy Season 3 clothing line and new album #thelifeofpablo on the same day..at madison square garden. Major.

I adore his clothing but today i thought it would be nice to have a look at the make-up and hair (or lack there of) at his past three shows.

The make-up is extremely minimal, to the untrained eye i’m sure a lot of people assume there is zero make-up, and THAT is exactly why its so perfect. No doubt there is make-up but it is the type of no make-up look that suits the clothing perfectly.

The make-up is glowing, neutral, fresh and effortless the hair is either out and very natural or in some shows concealed completely. Its the ultimate “i woke up like this” look.

If you want to achieve this look, here are a few tips..

Don’t use a full coverage foundation (if any) and leave imperfections such as freckles and beauty marks.

Use a rich moisturiser before make-up application.

Only use neutral matte shades on the face, no bright coloured brushes

Opt for a light oil dabbed on the cheeks instead of a highlighter with pigment, the shimmer is an obvious make-up whereas oil will give you a natural glow.

Kim Kardashian, Kylie Jenner, Kanye West and Anna Wintour at Yeezy Season 1

Fresh Faced make-up & covered hair for Yeezy Season 3

Yeezy Season 2 models

Yeezy Season 3

If you want to see this look broken down further i’ve made a tutorial you can check out here:

So i’ve been busy lately..costume shopping isn’t exactly a priority for me..

Its times like halloween i rely solely on special effects make-up, so i thought i would share with you this easy bullet wound make-up..so creepy people won’t even realise that’s all there is to your costume 😉

Sorry its been a while since i last posted! i have been working full time as a make-up artist on xfactor for judges Chris Issak and Guy Sebastian.

Yesterday was my only day off andddd my only chance for a sleep in..so when my friend KYA asked if i was free i was hesitant..then she said the magic words..”Do you want to come to the Sephora showcase with me?” :O

Obviously my answer was YES!!!..it was SO much fun..we got to play with new brands coming to Sephora as well as new products in lines such as Make Up For Ever and Tarte..i took along my camera so you guys could see!

We got big goodie bags and i open it for the first time in the video and show you all the awesome products 🙂

I’m obsessed with #kyliejenner at the moment..her transformation has been legendary! there are thousands of tutorials for her look but this is my take on it, she is inspiring me so much at the moment how could i not!

I have adapted it slightly so pale skin tones can wear her look too! there are two lips options..one nude and one winter burgundy..let me know what you guys think of the look/kylie’s transformation is she inspiring to you guys as she is to me?