What is real? People buying the shirts from JeShirt.com for $18.99. They may not be spending the $155,000 for the “cool, collectible JeShirt mug!” But they have bought the shirts.

On Sunday night, The Simpsons put a “Jay Guevara” shirt on a character. Sure, not one of the Simpsons family, per se, but a character all the same — a guy modeled after those cable shows that rummage through and bid on abandoned storage lockers.

Upon seeing this, Woliner went to Twitter: “I just collapsed dead on the ground. Thank you my hero @mattselman”

Selman, an executive producer on The Simpsons, replied: “It comes from character. CJ the pro auction bidder would love @JeShirt”

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