Affiliate Marketing – One of Top Customer Acquisition Methods

For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has been conducted and published, and (b) more brands have been giving affiliate marketing a try.

Furthermore, The Affiliate Marketing Report from BI Intelligence, announced just last week, revealed that in the U.S. affiliate marketing currently drives as many e-commerce orders in the as email, which makes it third only to SEO and SEM.

Here is a graph that compares 2014 to 2015 (again, highlighting mine):

BI Intelligence has also emphasized that “approximately 15% of the digital media industry’s revenue now comes from affiliate marketing.”

If your brand is not yet employing this highly effective marketing method, drop me a line. I’d love to see how/if I can help.