Colliers ABR Merges with Affiliates

by Peter Boritz

Colliers ABR announced that they will be merging with Baltimore, DC, and St. Louis affiliates. This move appears to provide Colliers with a stronger platform to more effectively keep up with the widespread consolidation in the real estate industry.

One challenge all brokerage firms are facing is how to differentiate themselves. With all this merger activity, I believe it's important that firms focus on brand awareness and expertise.

RDM provides services and technology to all the major firm such as CBRE, Cushman and Wakefield, Newmark Knight Frank, and Colliers. We have been providing services to Colliers ABR for many years. They have a very solid platform and team of professionals that will bring significant value to the other offices. We wish them all the best.

Today, since the world is flat and functions on a 24-7 basis, smaller firms can survive and thrive by concentrating on local business. The larger firms are better situated to service clients looking for a global platform and major resources. Once thing that has not changed in real estate is the importance of the individual relationship between client and broker. This, not just capabilities, very often determines which firm gets a project.

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