Must read: President Obama wrote an op-ed for the New York Times on gun violence

Days after shedding tears on national television while issuing an executive order on gun control, President Obama has further articulated his plans for reducing gun violence in an op-ed for the New York Times.

Calling guns “our shared responsibility,” the president underscored how gun violence is a problem endemic to America: “We’re the only advanced nation on earth that sees this kind of mass violence with this frequency.” He goes further, calling out the hypocrisy of politicians who denounce gun violence but don’t support proposed policies like increased background checks and easier access to mental health care (which the vast majority of Americans support):

“Even as I continue to take every action possible as president, I will also take every action I can as a citizen. I will not campaign for, vote for or support any candidate, even in my own party, who does not support common-sense gun reform. And if the 90 percent of Americans who do support common-sense gun reforms join me, we will elect the leadership we deserve.”

But President Obama doesn’t just appeal to gun owners and voters — he introduces a call-to-action for the gun industry, and makes a point about gun safety that starts with the guns themselves:

“We will not end the cycle of gun violence until we demand that the gun industry take simple actions to make its products safer as well. If a child can’t open a bottle of aspirin, we should also make sure she can’t pull the trigger of a gun.”

The president’s call for an end to gun violence then addresses those who’ve been most deeply affected by it — its victims and their families:

“We are not asked to perform the heroism of 15-year-old Zaevion Dobson from Tennessee, who was killed before Christmas while shielding his friends from gunfire. We are not asked to display the grace of the countless victims’ families who have dedicated themselves to ending this senseless violence. But we must find the courage and the will to mobilize, organize and do what a strong, sensible country does in response to a crisis like this one.”

The U.S. recently marked and mourned the third anniversary of the Newtown school shootings, which many gun control advocates hoped would be a turning point for policy, this past December. According to the Gun Violence Archives, there have already been 208 gun-related deaths in America in 2016.