We're Forward Action. We'd love to help you take your digital campaigns to the next level.

What's your name?

Thanks, — and what organisation are you from?

Thanks — now, how can we help you and your organisation?

What we do

We work with progressive organisations, inspiring their supporters to take action and help change the world for the better.

Here's how we do it.

Supporter recruitment

The best way to recruit new supporters for your cause? Give them something that's fun, creative and personalised — and deliver it through the people they trust most: their friends.

And that’s exactly what we did when we created these microsites for our clients. Click on the image and see what you think:

And one from our previous work - Labour's NHS baby number tool:

Connecting with supporters

Whoever we're working with, we have one core principle we apply to our work: what's best for your supporters is what's best for your organisation. And what we’ve learnt over the years is that supporters will stay engaged (and new supporters will stay supporters) if you keep surprising them with new and innovative actions.

This is the principle we applied when we created these products for our clients:

Digital fundraising

A great fundraising campaign breaks down walls between you and your supporters. It brings them inside your work, demonstrates their impact, and — above all — inspires, excites, and feels like the chance to be part of something special.

We’ve developed and implemented tonnes of successful fundraising campaigns for clients such as Greenpeace, Labour, 38 Degrees and SumOfUs.

Testing and optimisation

Testing is the tool you need to succeed often and fail fast. It's how you cut through to find the tactics that are going help you hit your targets — then wring every last drop of performance out of them.

We know the technology back to front — Google Analytics, Optimizely, even some tools we've built ourselves. But testing isn't just about tech: we're experts in testing strategy too, with a wealth of knowledge and experience when it comes to using data in digital. We've built at least five testing and analytics programmes from the ground up and run literally hundreds of tests over the years — so we know how to run the kind of testing projects that drive better results for your campaigns. And that means you'll hit your fundraising targets quicker, recruit more supporters, and pack a bigger punch when it comes to real-world impact.

We're lucky to call these brilliant organisations our clients.

So - what next?

Hi there

So - what next?

Who we are

Alex Lloyd

Alex launched and headed up the team behind 38 Degrees' "Campaigns by You" petition platform before moving on to work for the Labour Party. He ran Labour's email programme during the 2015 election campaign.

Joe Coney

Joe has worked for pro-EU campaign group British Influence and the Labour Party. He headed up digital tech development and ran the testing and data analysis programme at the Labour Party in the run up to the 2015 general election.

We'd love to introduce ourselves in person and talk about what we could achieve with you and .