The New York Times is to introduce a group of new digital products aimed at both "entry-level" and existing subscribers interested in paying a premium for exclusive content.

Speaking at the Digital Media Strategies conference today, Denise Warren, executive vice president, digital products and services at the New York Times outlined research findings and the first product, due to be launched "in the coming months".

She explained that the research highlighted a group of people "beyond the 760,000" current "paying digital subscribers", who, she said, "value our journalism and are willing to pay something for us".

One example from the new releases is NYT Now, which Warren described as a "mobile-first product" which will give subscribers "the perfect briefing, on stories up ahead that our editors have their eye on".

Linda Zebian, manager of corporate communications, told Journalism.co.uk over email that "NYT Now is the first of those products and will cost approximately $8 a month".

"Other entry level products in development focus on opinion and cooking," she added.

The $8 pricetag will be $7 lower than the current lowest-priced digital subscription package, which carries a monthly charge of $15, she said.

Zebian also added that products "above our current portfolio" in terms of cost will also be part of the mix.

This decision was again based on the research findings outlined by Warren, which she said also identified a "group of devoted Times readers wiling to pay even more, in exchange for exclusive access to some produce and services".

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