Tuesday, July 26, 2016

Trex Celebrates Outdoor Living Season with Two Successful Sweepstakes

As the world’s largest manufacturer of high-performance, wood-alternative
decking and railing, our client Trex turned to us to kick-off outdoor living season with two summer
sweepstakes for its social media followers.

Leveraging Trex’s
partnership with HGTV personalities Paul Lafrance and Kate Campbell – a.k.a. “The Trexperts” – LCWA successfully hosted a sweepstakes on the online design and décor community, Houzz. Followers who were participating in the “Decking with the
Trexperts” sweepstakes were asked to add images of Paul and Kate’s favorite
Trex decks to their own Ideabooks for the chance to win a piece of Trex Outdoor
Furniture.

To keep Trex top-of-mind, we hosted weekly
discussions on the Houzz Advice forum ranging on topics from favorite features
in an outdoor space to what people are the most concerned about when it comes
to a deck build or remodel. Participants who answered the weekly questions were
awarded with extra sweepstakes entries.

Through heavy
cross-promotion on Trex’s other social channels, including Facebook, Twitter
and Pinterest, the “Decking with the Trexperts” sweepstakes generated more than 2,100 entries
and saw a 137% increase in Houzz followers for Trex.

We continued the
social momentum by launching the #YourNextDeck Pinterest sweepstakes. Entrants were asked to create a
Pinterest board that featured outdoor living products that they would like to have on their next deck and also were
encouraged to pin images from the Trex #YourNextDeck Sweepstakes Pinterest
board to receive bonus entries.

The sweepstakes ran
for four weeks and generated more than 3,392 entries – more than double the participation
of the same sweepstakes in 2015 – and helped to provide a generous spike in
both Pinterest followers and traffic to Trex.com.