Cadbury's beverage unit quadrupled its internet media spending in 2006 to $3.1 million over the prior year, according to TNS Media Intelligence.

"VML truly impressed us during the review process," Erika Knight, director-interactive and emerging media for Cadbury, said in a statement. "The breadth of their service offerings is a great match for the varied needs of our portfolio of brands."

"We're elated about the opportunity to partner with the team at [Cadbury] to continue the momentum they've started in moving these well-known brands into new levels in the digital space," said VML President Jon Cook.