SuperClubs Strips Ties With Hedonism II

SuperClubs has removed the clothing-optional, adults-only Hedonism II Jamaican resort from its dossier of all-inclusive properties. This comes after it unloaded unprofitable sister resort Hedonism III in 2011 and in earlier 2012 sold Breezes Trelawny to a Canadian tour company called Sunwing. Breezes Montego Bay was also let go in 2009.

The company recently announced that the sale of the Negril hotel has finally been completed to an investment group named Marshmallow Ltd., headed by financier Harry Lange, and made up of partners Jon Gross of UnWind Travel (aka Fluffernutters), some of SuperClubs' own chairman's family members, and Kevin Levee, the hotel's current general manager.

The sale will not change Hedonism’s name, however, a $10 million room renovation is planned, which will certainly be welcome for the 30-year old hotel.

More importantly, what will remain the same will be the resort’s day-to-day operations, which include saucy, devil-may-care fun that its patrons, often repeat guests, relish.