A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

So part of social media is content marketing.

However native advertising is not content marketing.

In short with content marketing you create the hype/interest, but don't blatantly promote yourself or your services.

Content Marketing is a type of marketing that involves the creation and sharing of online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services, such as videos, blogs, and social media posts.
Advertising is not considered content marketing.
Hope this helps!

Using content to "advertise" any product or a service is not the point of content marketing. The idea is to give your brand a voice and educate your customers. It is not done by just directly selling something.

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