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Meet Our Experts

Personalized Approach, Unparalleled Expertise

Edith Wiseman CFEPresident
Edith has played a pivotal leadership role in the strategic growth of FRANdata's C...

Darrell Johnson CFECEO
Known as the Franchise Economist. As CEO of FRANdata since 2001, Darrell Johnson ...

Ritwik DondeSenior Research Analyst
Ritwik’s expertise as a senior research analyst has allowed him to analyze the i...

What Our Clients are Saying

Our partnership with FRANdata has been instrumental in helping Capital One's Spark Business support franchises’ lending needs in a simple and seamless way. As access to capital continues to be top of mind for businesses across the country, we’ve been able to leverage FRANdata’s leadership and years of expertise to serve the unique and complicated needs of a franchise. As a result, we have been able to provide superior servicing and lending options for our franchise customers and offer tangible advice and resources to help them obtain access to capital when they need it most.

Brian K. SmithHead of SBA Lending, Capital One

While working with FRANdata, we found a team similarly dedicated to the goal of helping clients maximize opportunities through data. We evaluated the FUND score with its supporting attributes and discovered that by combining FRANdata’s brand-level risk information with Experian’s Financial Stability Rating, clients can get a more complete picture of severe delinquency or business failure risk for individual franchisees. This should be particularly useful to clients with portfolios that are rich with franchise customers.

Piew DattaDirector of Commercial Data Science, Experian

FRANdata's market research helped us understand our competition
and served as a catalyst for fundamental change within our organization.
FRANdata delivered a comprehensive amount of insights and analysis that
provided us with serious comfort when it came to making strategic decisions
while providing discipline to our core business and facilitated the adoption
of technology. Working with FRANdata has profoundly impacted me
in crystalizing the way we should be thinking about franchising.