Digital transformation is not only the modernization of technology and business models, but also corporate culture. I believe in order to be able to modernize traditional companies it is
essential to also modernize corporate culture - especially introduce agile work methods, flat hierarchies and transparency. One indicator or for the latter is in my opinion the use of social
media as a channel to communicate with customers and employees. Those companies who do this successfully are influential on social media. My ranking of the top 100 digital insurance
companies is driven by an algorithm that measures influence on social media. I don't have any influence on it - so all blame or fame goes to the algorithm.