Presentation

Global Warming’s Six Americas

In 2008, using nationally representative survey data on global warming beliefs, behaviors and policy preferences in the United States, we identified six distinct groups of Americans – “Global Warming’s Six Americas.” Since then, we have tracked the size of these six audiences – and the ongoing evolution of their beliefs, behaviors and policy preferences – through a series of national surveys. We observed a sharp decline in public engagement from the fall of 2008 to January 2010, and a gradual rebound starting in June 2010. This slide deck presents the latest findings on the size of each group as of March 2015 with salient characteristics of each.