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Lots of white space

Published on February 13, 1996.

Steelcase office design and equipment company is breaking a print ad in Forbes, Fortune and Fast Company that uses 11 pages of ads that contain only portions of one sentence: "All the space/we're wasting in this magazine/is nothing/compared to what American businesses/are wasting/in their offices." Six pages in the 11-page ad are totally blank. The ads are created by the Martin Agency, Richmond, Va.