Arm & Hammer, a leading supplier of cleaning products, wanted to revitalize the packaging of an existing line of fabric softeners in order to create a more approachable, familiar and softer look. The Ritter, Inc. solution included the development of a new, more friendly Freshn Soft logo treatment accompanied by a dramatic presentation of the Arm & Hammer brand logo. The newly styled package design also features a unique color-coded palette that helps to differentiate the three individual fragrances in the line while clearly identifying them all as members of the Arm & Hammer/ Freshn Soft family.