Cookie Policy.

A cookie is a small data file that is stored on your terminal device and contains data such as your personal site settings and log-in information. This data file is generated and transmitted to you by the web server to which you have connected using your web browser. We in general set cookies to analyze user interest in our websites and help make them more user-friendly. You may in general access our websites without cookies as well. If you, however, wish to use the full functionality of our websites in the most user-friendly manner, you should accept the cookies that enable the use of certain functions or provide convenience features. The intended purpose of the cookies we use is shown in the list that follows.

By using our websites, you consent to the use of those cookies that your browser accepts based on your browser settings. The default setting on most browsers is to accept all cookies. You may, however, set your browser to notify you before cookies are accepted, to accept or reject only certain cookies, or to reject all cookies.

Please note that any changes you make to these settings only apply to the particular browser program in which you made them. If you use different browsers or different terminal devices, you have to change the settings for each browser and each device. You are furthermore able to delete cookies from your storage medium at any time. Please refer to your browser's Help function for information on how to change your cookie settings and delete cookies.

The most common types of cookies are explained below for your information:

Session Cookies
While you are using a website, a session cookie containing a session identifier is temporarily stored in your computer's memory, e.g. so that you do not need to log on again every time you change webpages. Session cookies are deleted when you log off or cease to be valid as soon as your session automatically expires.

Permanent Cookies (Protocol Cookies)
A permanent or protocol cookie stores a file on your computer for the duration defined by the file's expiration date. These cookies enable websites to remember your information and settings the next time you visit them. This speeds up your access and makes it more convenient, for instance because you do not need to adjust your language setting for our portal every time. The cookie is automatically deleted once its expiration date is reached when you visit the website that generated the cookie.

Third Party Cookies
Third party cookies stem from a provider who is not the operator of the website. They can be used to collect information for purposes of advertising, user-defined content, and web statistics.

Flash Cookies
Pieces of data that are stored on your computer by a website are referred to as flash cookies if Adobe Flash is used to operate them. Flash cookies have no time limit.

This cookie indicates whether it is necessary to initiate a renewed cookie match with Adform partners.

1 day

Third Party Cookie

token

This cookie contains a token for ensuring the security of the opt-out.

Session

Third Party Cookie

otsid

This cookie contains a list of advertiser IDs for which a user-based opt-out exists.

Unlimited

Third Party Cookie

uid

This cookie contains the user ID.

60 days

Third Party Cookie

cid

This cookie likewise contains the uid for compatibility reasons.

60 days

Third Party Cookie

SR<RotatorID>

This cookie contains information for presenting sequential rotators and supports Adform in not exceeding daily values for clicks and impressions.

1 day

Third Party Cookie

UserID1

The cookie sets a unique anonymous ID for a website visitor. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected is used for analysis.

1 year

Third Party Cookie

OT_3539

Sizmek cookie, which counts how often the user was exposed to this VersaTag in the current session. If users were exposed to several (different) VersaTags, they have several cookies.

This Sizmek cookie contains information on all users who encountered VersaTags. The cookie contains the ID and total number of views for each VersaTag.

90 days

Third Party Cookie

U2

This is a Sizmek user identification cookie. It contains a unique user ID for each user that allows us to set cookies.

90 days

Third Party Cookie

sc_store

Caching of the selected question/answer combination in the case of an application reload.

Session

Session Cookie

SmartUID

This cookie contains an anonymous, unique ID for a website user. This ID is used to continue to identify users across different sessions and track their activities on the website. The data collected in this way is used to present custom content (anonymously).

Unlimited

Permanent Cookies (Protocol Cookies)

smartSignalsUid_77447CA7-AB6B-4CAD-B6AC-EAAE97359715

This cookie contains an anonymous, unique ID for a website user. This ID is used to continue to identify users across different sessions and track their activities on the website. Data collected in this way is used to analyse and improve the site.

Unlimted

Permanent Cookies (Protocol Cookies)

sd_contindiv

This cookie contains information that is used to customise the website's content for users.

Unlimited

Permanent Cookies (Protocol Cookies)

sd_contindiv2

This cookie contains information that is used to customise the website's content for users.

Unlimited

Permanent Cookies (Protocol Cookies)

bbo_campaign

Caching of anonymous background information for forms on the website.

30 minutes

Session Cookie

cgndta

These cookies contain information about whether a user has been shown a Volkswagen banner as part of an offsite campaign (e.g. retargeting).

Unlimited

Third Party Cookie

_at_id.smartdigital.vwde_live.d72b

This cookie contains information that is used to customise the website's content for users.

Unlimited

Permanent Cookies (Protocol Cookies)

s2_user

This cookie contains an anonymous, unique ID for a website user.

Unlimited

Permanent Cookies (Protocol Cookies)

s2_srccmpgn

This cookie contains information that is used to customise the website's content for users.

1 month

Permanent Cookies (Protocol Cookies)

_at_id.smartdigital.meinauto.6124

This cookie contains information that is used to customise the website's content for users.

Unlimited

Permanent Cookies (Protocol Cookies)

sd_nps_client

This cookie is used for random sample testing for continuous website improvement.

Unlimited

Permanent Cookies (Protocol Cookies)

SMARTDIGITAL_ENSIGHTEN_PRIVACY_BANNER_VIEWED

This cookie is set after the user has concluded the cookie policy notification.

1 year

Permanent Cookies (Protocol Cookies)

SMARTDIGITAL_ENSIGHTEN_PRIVACY_Functional and Performance Cookies

This cookie is set when the user has disabled the “functional and performance cookies” category.

1 year

Permanent Cookies (Protocol Cookies)

SMARTDIGITAL_ENSIGHTEN_PRIVACY_Marketing Cookies

This cookie is set after the user has disabled the “marketing cookies” category.

1 year

Permanent Cookies (Protocol Cookies)

OptTrackNotification

This cookie is used to manage display of a confirmation dialog for the tracking settings.

Audience Manager sets this cookie to record the last time it made a data synchronization call.

180 days

Permanent Cookies (Protocol Cookies)

dst

Audience Manager sets this cookie when there's an error sending data to a destination.

180 days

Permanent Cookies (Protocol Cookies)

_dp

This is a temporary cookie. Audience Manager tries to set the _dp cookie to determine if it can set other cookies in the demdex.net domain in a third-party context. When _dp is set it contains a value of 1. Audience Manager reads this value and immediately removes the cookie. If the _dp cookie is not present, Audience Manager knows it cannot set cookies.

0

Session Cookie

s_cc

The cookie determines if cookies are enabled in the user’s browser settings.

Session

Session Cookie

s_dl

The cookie stores the number of days since a user last visited the webpage.

Session

Session Cookie

s_sq

The cookie stores information about the previous links on the pages being measured that were clicked on by the user. This information is used to compile a ClickMap. An Adobe Analytics ClickMap is a graphic representation of the total number of clicks by a user on the site.

Session

Session Cookie

s_vi

The cookie tracks users by determining the “Unique Visitor” ID and Timestamp. This allows Adobe Analytics to identify a user on a returning visit.

2 years

Permanent Cookies (Protocol Cookies)

s_fid

The cookie tracks users by determining the Unique Visitor. The cookie is a fallback cookie in case the s_vi cookie normally used for this purpose is blocked.

2 years

Permanent Cookies (Protocol Cookies)

s_depth

The cookie counts the number of pages the user has opened during the visit. Each time the user opens a new page the size of the visit is increased by 1.

Session

Session Cookie

s_invisit

The cookie identifies whether the user is arriving at the domain for the first time. The value is either TRUE or FALSE.

Session

Session Cookie

s_ppv

When a customer leaves a page the cookie stores the percent of the page viewed by the user. This is relevant, e.g., for pages where the user can scroll down (percent per page viewed).

Session

Session Cookie

s_tbm

The cookie identifies the marketing channel through which the user accessed the page. One possible marketing channel is paid advertisements on Google.

30 minutes

Permanent Cookies (Protocol Cookies)

s_vnum

The cookie stores the number of visits by a Unique Visitor. This makes it possible, e.g., to capture return frequency of a visitor over a 30-day period.

30 days

Permanent Cookies (Protocol Cookies)

sc_appvn

The cookie stores the number of visits per application. Each application measured by Adobe Analytics is given a tracking name. For example, the Car-Net portal has the application name of “Car-Net”.

2 years

Permanent Cookies (Protocol Cookies)

sc_cmdep

The cookie identifies the combination of marketing channel and campaign. One possible marketing channel is paid advertisements on Google. One possible campaign is a banner ad by Volkswagen on an external site.

Session

Session Cookie

sc_pCmp

The cookie identifies the previous campaign tracking code. The campaign tracking code is captured, e.g., when a customer clicks on a banner ad from Volkswagen on an external page to access the Volkswagen target page.

7 days

Permanent Cookies (Protocol Cookies)

sc_prevpage

The cookie identifies the Volkswagen page previously visited by the user (previous page).

Session

Session Cookie

sc_prop32

The cookie identifies the current application. Car-Net is one application captured in Adobe Analytics tracking.

Session

Session Cookie

sc_tsev

The cookie enables or is the prerequisite for calculating the time spent on a visit using the sc_tsv cookie.

Session

Session Cookie

sc_tsv

The cookie stores the time spent on a visit to the website based on the information from the sc_tsev cookie.

Session

Session Cookie

sc_c68

The cookie issues a custom timestamp for the visit. The date and time of the visit to the page are recorded, making it possible to track the sequence of the actions of the anonymous user. The cookie is set once at the beginning of the visit to the page.

Session

Session Cookie

sc_tsp

The cookie issues a current timestamp for the customer’s visit. Unlike the sc_c68 cookie, this cookie is set at the beginning of each individual page view so that the duration of the visit to the page can be measured.

Session

Session Cookie

sc_v0

The cookie stores the current campaign tracking code. One example of a campaign is a click on a Volkswagen banner ad on an external page.

Session

Session Cookie

sc_v44

The cookie stores the content of the “intcmp” URL parameter. “Intcmp” stands for an internal campaign (e.g. teaser on a Volkswagen page).

Session

Session Cookie

sc_v49

The cookie stores the content of the “vanity” URL parameter. “Vanity” stands for a Volkswagen internal domain other than volkswagen.de.

Session

Session Cookie

sc_ttc

The cookie records how much time was needed to configure a customized vehicle using the configurator.

Session

Session Cookie

TrackingOptOut

The cookie shows whether a visitor has deactivated the Adobe Analytics tracking feature.