Open-Plug to Distribute Jataayu Software Products as Part of its ELIPS Application Suite

PRZOOM - /newswire/ -
Bangalore, Karnataka, India, 2007/02/13 - Jataayu’ software products, including browsing and messaging applications, will be available to handset markers directly from Open-Plug as part of the leading-edge ELIPS open platform for mass market phones.

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Open-Plug a leading supplier of mass market software platforms for the handset industry, and Jataayu Software a leading vendor of mobile terminal and VAS infrastructure solutions, today announced the strengthening of their partnership by finalizing a license agreement.

Jataayu’ software products, including browsing and messaging applications, will then be available to handset markers directly from Open-Plug as part of the leading-edge ELIPS open platform for mass market phones.

“Jataayu’s WAP browsing and messaging solutions have been used by Open-Plug’s customers for more than one year,” said Eric Baissus, CEO of Open-Plug. “We are happy to move our business relationship ahead with a leading player adopted by more than 20 handset manufacturers. As par of our agreement, we will deliver and support their applications integrated and validated with our ELIPS Framework and Application Suite products, further reducing the effort of our customers to make phones.”

This cooperation is part of a broader initiative from Open-Plug to further improve the already dramatically reduced time-to-market enjoyed by ELIPS customers. Open-Plug will act as a one-stop-shop licensing a system solution that includes a comprehensive application set and MMI pre-certified on selected hardware platforms enabling the rapid development of high end multimedia phones. Extensive flexibility and customizability are maintained delivering handsets makers the unique benefits of the ELIPS Product Suite.

“The fully integrated and customizable solution combines the flexibility of Open-Plug’s ELIPS platform with the modular architecture and performance of Jataayu’s applications, providing handset manufacturers the unique capability to design handsets for various segments from a single platform”, stated Raj Kesarimall, Head Mobile Device Solutions Business Unit at Jataayu Software. “With our applications being pre-certified on the Open-Plug solution, customers can be assured of reduced time to market and the perfect interoperability of our applications with the ELIPS platform”.

Based on Open-Plug’s unique and patented Flexibleware™ technology, the ELIPS platform enables the rapid development of mass market phones -from low-end to high-end- which represent more than 90% of the market. With its technology, Open-Plug has successfully adapted the component-based approach to the embedded software industry, delivering the flexibility of a true modular architecture on mass-market terminals, with neither resource nor power consumption penalty. ELIPS is available on the most popular Real-Time Operating Systems (RTOS).

Today, Open-Plug is actively pursuing the development of its ecosystem of partners in order to bring to the market even more ELIPS-Enabled mobile applications giving the handset makers access, with unmatched time to market, to the latest innovations in the area of embedded software and applications.

About Open-Plug
Open-Plug creates and commercializes the first open software framework and MMI designed for mass-market phones.
The Open-Plug ELIPS Product Suite relies on a unique component based technology, which drastically simplifies and secures all the phases of mobile phone software development, integration and deployment. It enables mobile operators and handset makers to create, update and customize their phones in record time, while keeping full control over their design and development cycle.
Created in 2002, Open-Plug is a private company financed by leading international venture capital investors. Headquartered in France, the company also operates from its sales and support office in Taipei, Taiwan R.O.C
Open-Plug is a founding member and an active promoter of the LiPS Forum.

About Jataayu
Jataayu Software is a leading provider of mobile terminal and VAS infrastructure solutions in the areas of mobile messaging, browsing, connectivity and provisioning.
Jataayu offers end-to-end solutions in the areas of WAP, HTML, MMS, IMPS, SyncML, OTA and Email, Jataayu's customer base includes more than 45 operators world wide, its terminals software is licensed to more than 20 customers, who include leading Reference Design vendors and top Handset Manufacturers. The wireless terminal solutions offered by Jataayu include HTML/WAP 2.0 browsers, MMS clients, Sync Clients, IMPS Clients, and other applications that are based on open standards.

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