There is nothing that prevents a store from marking up prices as they see fit. As it states in the article, TRU is trying to decipher the "breaking point" on consumer shopping habits. If we show them that we are still willing to buy at a higher price point, than more power to them in this great consumer-centric society we have built for ourselves.

Its not like this isn't precedented in other high end retail outlets or even at your local Gasoline merchant.

Its happened in the past with food "staples" such as bread, milk, and eggs and occurs all the time with fresh produce.

My nearest TRU is a bump-up store. I don't want to go there anymore, I hate it. There is another TRU which is just a little bit farther away, but they will be getting any and all of my TRU business in the future. And I used to really love that store, but crummy distribution and greed have driven me away.

Why should I want to go to the most expensive toy store in town? I don't.

It used to bother me when they would ask for my zip code, not information I felt they really needed, so I ask why. I was told they use that information to determine where they need new stores. I said they should work on improving the stores they have now first. That was years ago.

Where would you rather shop, quality or quantity?

CCC.

_________________The expediency of acquired knowledge is preponderant upon determining a justifiable conclusion, unattainable at this time.

Because higher prices for action figures mean they're less likely to be bought by other people, and thus you will have a better chance of finding what you're looking for.

Some of my best MU finds (including a classic costume Havok variant) have come from grocery stores that sell them for $10 each. And some of my best G.I. Joe finds have come from drug stores at the same price.

You can either make one trip to a place that sells the figures for more, and likely find what you want, OR, you can spend a few hours driving around to various Wal-Marts and Targets and burn $20 worth of gasoline because you want your figures for a few dollars cheaper.