P.S. Lots of people claim that the video is staged. I’ll keep you updated if this turns out to be a viral ad for something.

UPDATE: According to the comments on Dirty.ru this could very well be a viral ad for Russian music TV channel Muz-TV which is about to be renamed to “You” (Ю in Russian) Channel because, much like its U.S. counterpart, it’s all about reality shows now and not the music. They already have a slogan “Ю ЭТО ТЫ” (You is You) which can be heard several times in the above video.