COST

CORE EXPERIENCE

METHODOLOGY

CREATED BY

Product Ad Testing by Qualtrics measures how well an ad concept resonates with a target audience by asking about its appeal, positioning, and strengths. This solution contains two options for methodologies: Monadic and Sequential Monadic.

Advertising testing is particularly useful to:

Understand the effectiveness of new advertisements or a new proposition

Prove the ROI of your advertising

Optimize your advertising and messaging for different audiences

OUTCOMES DELIVERED

Understand the best way to position your product

Find messaging and imaging that best supports your value proposition

Understand how different groups respond to ad concepts

CATEGORY TAGS

This solution exposes respondents to an ad concept or series of concepts, along with the intended message for each. The ads are then evaluated with questions about the displayed ad concept including: initial reaction, appeal, believability, relevance, clarity, likelihood to purchase, and open-ended questions for unstructured feedback.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

Ph.D. designed methodology

Prebuilt logic and survey structure

Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

Upload your own contacts

Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.