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TV Attribution with Nest.

Marketers have long enjoyed the ability to track digital activity, and even
attribute that activity to investments in digital channels. But, in today’s
multi-screen world, we know that TV spurs digital activity as well. How can we
give TV it’s due?

TV Attribution: The New Marketing Measurement Best Practice

Connecting the dots between digital data and TV airings data can allow you to
accurately attribute digital activity to your TV ad spots. TV Attribution
insights enable marketers to improve campaign strategies across both mass media
and digital channels. The team at Nest used it to tie TV ad spend to digital
results.

In this infographic, you’ll learn:

How TV Attribution reveals immediate TV-to-digital consumer behaviors

How it helps you quantify TV’s business value, optimize media buys, and
empower creative teams

How a deeper consumer understanding and cross-channel synergy can result