In many cases, more people are returning the Z10 than keeping it and overall demand for the phone in the US is very weak, according to another report from Detwiler Fenton & Co., as cited by Bloomberg.

The Z10 launched in late March on Verizon, T-Mobile, and AT&T, but early reports say those carriers haven't done a great job at promoting the phone. AT&T was the first carrier to sell the phone and many stores didn't even have demo units on display on launch day.

BlackBerry's stock is down 5.4% as of this writing, trading at $13.89 per share.

UPDATE: BlackBerry disagrees. It sent out a statement to all press today saying Z10 returns are normal compared to other smartphones. BlackBerry closed down about 7.7% today.

Here's the statement:

BlackBerry wishes to respond to media coverage today regarding speculation that there have been abnormally high levels of returns of BlackBerry Z10 devices. This is absolutely false. Our data shows that return rates for BlackBerry Z10 devices both in the U.S. and on a global basis are in line with or better than our expectations and are consistent with return rates for other premium smartphones in the market today

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Comments

The Bleachers

Steve
Can you please take your head out of Steve Jobs butt.People are returning the Z10 its because they aren't smart enough to have one.
They should get iphone for dummies.They don't think they are sheeps.

This article is flawed on so may levels. One: the moronic title "BlackBerry Z10 Returns Outnumber Sales"... How?... I'm assuming you're counting the 1 Million sales order that they have last month. If so, this is highly misleading since those are not customer sales. But nice job of grabbing peoples attention with a false headline. Two: why is there so much hate behind this new OS?... This phone has been proven to hold its one against the iPhone, The Galaxies and any other new phone on the market, as a worthy opponent. Yet, the unknowing consumer who is overwhelmingly bombarded by negative news would never know it. I would point out that the the source of this is AT&T, which didn't even bother to promote the launch of the Z10. Its fair to say there's massive bias in the tech world and many want to see this phone fail for some reason. And as Wall Street Journal regurgitates this garbage from whatever weak source they got it from, BRG, TechnoBuffalo, Engadget, Cnet and Business Insider follow along like they always do. No journalism is ever pursued. Just copy/paste and cover your ass by "sourcing". Whether its true or not, you wrote a story. iMedia bullshit!

Apple stock down 18.36% YTD. Iphone 5 customers unable to return phones because average buyers are not old enough to drive... Sprint doesn't sell the Z10 and never has because they don't want to pay the fine to Apple for doing so. You know, the fine that compensates Steve for his biased write-ups.

Read my comment above you uneducated fool and go play with your iPhone 5 toy. That's the phone I used to own and that I dumped when I saw what BB10 was all about.... We'll see who is laughing in just a few months Mr. Gordon X. You wonder why Americans have such a bad reputation around the world? Because of morons like you!

More US Customers Are Returning The New BlackBerry Phone Than Keeping It, Analyst Report Says*