According to filings, Kalaari Capital has invested Rs 30.64 crore while SAIF Partners has invested Rs 30.46 crore in the company in this round. Hedge fund Steadview Capital has chipped in with Rs 27.16 crore while Sequoia Capital has invested Rs 13.58 Crore. This development was first reported by Mint. The company declined to comment on this move to the publication.

The company had partnered with larger horizontal players - Flipkart and Amazon India to sell part of its catalogue. It had also partnered with refurbished household goods startup GoZefo to sell its products.

The Ratan Tata-backed company had also opened its first experience store in October last year and had previously stated plans to open eight offline stores across top Indian cities over the next 18 months.

The company has raised close to $77 million from Sequoia Capital, SAIF Partners, Steadview Capital, Kalaari Capital and others across multiple funding rounds and $3 million in debt financing.