Twitter Users Are An Advertiser's Dream Come True

People who use Twitter are
much more receptive to advertising than the average internet
user, a new study from Interpret LLC shows.

Interpret surveyed 9,200 internet users about how they interacted
with advertising and found striking differences between Twitter
users and people who used at least one other social network - but
not Twitter:

Twitter users were twice as likely to report rating or
reviewing products online (24% to 12%)

20% of Twitterers sometimes click on ads, compared to just 9%
of non-users

Again, 20% of Twitterers reported visiting company profiles
or web sites, almost twice as much as non-Twitterers (11%)

Clearly, there is money to be made from Twitterers; it remains to
be seen whether Twitter itself can make some of it.