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Retail Background and Trends

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Title: Retail Background and Trends

Developed by: Martec International

Target Audience: This program is designed for people who sell or market to retailers. It is ideal for companies who sell or market IT solutions to retailers. It will also benefit merchandise suppliers who sell directly to retailers, those who market to retailers to get their content specified in retail products and is also valuable as induction training for retail management trainees and for IT teams who need to understand the retail business more fully.

Hours of Study: 1-2

Course Outline: This course focuses on the differences between the main retail formats like department stores, home shopping and specialty retailing.

This is a module from Martec's Fundamentals of Retail Suite which can be studied as an individual class if you choose not to take the full suite.