Enable Klaviyo's Typeform Integration

Next, you'll need to insert your Typeform API key. This key can be found by navigating to My Account in Typeform and finding the key labeled "Your API Key".

Copy and paste this key into Klaviyo and then click to expand Advanced Options.

Under Advanced Options, you can do the following:

Only Sync Specific FormsIf you have many Typeform forms in use and only want certain forms to automatically sync into Klaviyo, you can simply copy and paste the IDs of each form that you do want to sync. To find the ID for a specific form, click on the form and find the ID at the end of the URL.

Subscribe People to ListsIf you would like to automatically subscribe those that fill out a form to a specific list in Klaviyo, you can map forms to lists here. You will want to first click Add and then paste in the ID of the Typeform form. You can then choose a Klaviyo list from a dropdown menu to complete the mapping.

After updating all settings, click Connect to Typeform. You can come back at any time to this page to update the advanced options.

Understand your Typeform Data

Klaviyo tracks one event from Typeform: Filled Out Form. Here is what the event looks like in the Metrics tab of your Klaviyo account.

Whenever someone fills out a form, a Filled Out Form event from Typeform will be tracked in the person's profile in Klaviyo. If you expand to view the details of any event, you will find the form ID and name.

When we sync a new form response, we'll look for form fields that represent email, first name, last name, organization/company, and phone number. If found, we will automatically sync these fields and set these properties on the individual's profile. Any additional form questions will be recorded as custom properties on the individual's profile. The form question will show as the property label and the value will be the submitter's answer.

Note

If there is no email field in a form, Klaviyo will not be able to sync any form results. All forms must have a single field to collect an email address in order for us to track submissions from the form. It is important to design your form with a single email field, as forms with multiple email fields can lead to some submissions not syncing with Klaviyo.