You know what you want to achieve but you’re busy and you’d find it helpful to have a trusted medical consultant researching and building a single, or multi-year, strategic marketing plan. If this is you, then Doctors Edge EdgeConsultSM planning works with you monthly to implement the strategy, track results and stay on target.

For greatest results, most of our clients take advantage of our EdgeConsultSM service and the powerful relationship it establishes with the Doctors Edge Marketing Group team.

EdgeConsultSM starts with listening.
We listen to your challenges, opportunities, focus and business goals. Then we go to work researching and crafting a year-long strategic medical marketing plan to help you achieve those goals. Your plan will have concrete strategies, deadlines and budgets so you know what marketing activities will be going on and when they will be happening. We understand the need to meet your marketing goals while also giving you a realistic view of cash-flow impact.

You have a personal marketing representative to work with you and “work the plan” week in, week out to ensure top execution of all strategies.

As your medical marketing plan unfolds, tracking results become increasingly important to evaluate all elements. This provides an understanding of which ones are producing the best results. Then, the plan is updated to emphasize top-producing strategies going forward. Research, tracking and a fluid marketing plan keep your marketing investment working smart for you practice.

Stategic marketing plans may contain many elements when they represent the best choice to meet your goals. One tool, traditional sales pieces, newsletters, rack cards and other specialty print medical marketing tools. Here are a few examples of print medical marketing for our clients: