Google has never been shy about disrupting markets and now unnamed sources have told The Wall Street Journal that Google has approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming ....

And the Journals sources say that to get decent rates for the service now being contemplated, Google and other companies will almost certainly have to accept the standard programming bundles that cable and satellite operators pay for  packages that include highly popular and less popular channels, so it seems that the death of the traditional cable TV business model is still a long ways off ....