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There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it.

Let me explain why.

At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading. In the resulting report, Event Marketing 2018: Benchmarks and Trends, we found that the overwhelming majority of marketers (80%) believe that live events are critical to their organization’s success, and that the most successful organizations plan on investing more into live events in the coming years.