Tag: marketing

According to Time we have the attention span of about 8 seconds and within those 8 seconds the user determines whether they are able to navigate your website, understand your content and get the information they need.

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In today’s post I’ll be discussing five key elements that are important to increasing the usability of your site for people of ALL abilities. This leads to optimizing users experience. The first few seconds of entering a website is crucial in determining whether a person will stay or leave. According to this article by Time (2015) we have the attention span of about 8 seconds and within those 8 seconds the user assesses whether they are able to navigate your website, understand your content and get the information they need. This post will explain five elements that will maximize a users experience within those 8 seconds. Continue reading “Five Ways to Increase Website Usability and User Experience”

If your Customer Service Reps don’t know how to interact with Canadians with disabilities you lose the business of 3.8 million people. Learn how to provide accessible customer service!

Its simple. If your Customer Service Reps don’t know how to interact with Canadians with disabilities you lose the business of 3.8 million people. Don’t worry! This article will explain and summarize how your staff can provide accessible customer service.

This is important for your business because as Marketers, this is another component of your company that can be utilized to demonstrate AUTHENTICITY, TRUST and that you CARE about your consumers. When you take a little extra step to assert that you want your consumers to be understood then it makes the job for Marketers easier. Heck “accessibility” itself will be another great keyword for you to use in your campaigns.

Learn how to tap in to a $25 billion dollar market. Why is accessibility important..or even necessary to your business?

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The image above is from a great organization in Toronto called StopGap Foundation. They partner with communities and stores to promote accessibility while making their own stores more accessible.

I encourage you to understand accessibility as Universal Design which “refers to broad-spectrum ideas meant to produce buildings, products and environments that are inherently accessible to older people, people without disabilities, and people with disabilities” (Wikipedia). Keep in mind that Universal Design applies to people without disabilities as well. Think about how often you press the automatic door opener button. The elevator that takes you to the 20th floor (thank goodness you don’t have to walk up twenty flights). The moving walkway at Wal Mart that carries your shopping cart to the upper floor. All the signage at the airport that directs you to your gate. These are all examples of accessibility that also helps EVERYONE = Universal Design.

To summarize, making your white papers, e-books means that you enable people (primarily with vision loss) the ability to download and interpret your PDF. According to CNIB approximately 500,000 Canadians live with significant vision loss. When your documents aren’t accessible you leave a potential half a million people out which means you lose. Not to mention the many people that use screen reading software for other reasons. When its a matter of just applying a few components so that you reach half a million or more people then it becomes a necessity.

Creating goals for your own social media presence allows you to enhance the richness of your content, gain followers and learn from others. Especially if you’re new to twitter, check this post out 🙂

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The picture above is of the island Naxos, Greece. This is a place I really want to visit in the future and so it is a goal of mine.

I have many goals. Short term. Long term. Financial ones. Some personal. I like making goals in to an actual sentence. For example, “By the time I’m 30 years old I would like to have visited Italy and Greece”. I’ve set a timeline and place. It’s concrete. Now I can work on how to achieve that goal.

I’ve just entered the world of Social Media and Digital Marketing on a more professional level. I want to generate a solid following on my blog and my twitter account. Why? So I can learn from people, read their content, share my content, have my content critiqued, generate leads to jobs and help others get jobs. I’ve established a goal of 3000 followers after a year so I need a strategy. But I’m kind of a n00b at this. Here is what I’ve gathered so far.. Continue reading “What Are Your Social Media Goals?”

Reach millions of more Canadians by applying these tips. Share this easy to read guide on making accessible PDF documents.

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Calls-to-action: “Sign up with us to receive a free e-book on..blah blah” Would you be interested to learn how to get those few extra downloads? Make it accessible. In 2012, 3.8 million Canadians reported having a disability (Statistics Canada), I’m sure one or two of those 3.8 million would download your e-book if it was accessible. If it was possible to get a few extra downloads just by applying some easy tips wouldn’t you do it?

Lets back track a little bit. Lets go back to June 2015. My graduation ceremony at York University. I received a neat little degree, Bachelor of Arts in Psychology, previously worked on campus in our student union Access Centre where students with disabilities can use the space as quiet time, check out our software which included Kurzweil, Dragon and Zoomtext and learn more about academic accommodation. So I walked away with a degree and experience in Accessibility. So I set my goals on working to implement AODA (Accessibility for Ontarians with Disabilities Act) in Ontario.

Unfortunately. After four months of searching and applying I remained unemployed. Believe me. I applied everywhere.

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What is this blog about?

Marketing. Communicating. Your customer relationships. I write about how to make your strategies universal to all personas and abilities. To learn more about me click the About page in the menu on top.