Luxury automaker turns to luxury yachts

Published online: May 05, 2010News

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The designers at Mercedes-Benz will be styling other products in the future, including yachts, the company says.

The portfolio of the newly established "Mercedes-Benz Style" division will comprise not only transportation-related products but also furniture and lifestyle products as well as industrial design,the company saidon its Web site.

"In accordance with the original meaning of our trademark the 'Three-Pointed Star' - mobility on land, on water and in the air - it is possible that the portfolio of Mercedes-Benz Style will include the styling of boats, aircraft, helicopters and other transport products," according to the company. "Other products, such as furniture and industrial as well as lifestyle products, will complement our area of activity. The deciding factor is that both the product and the manufacturer match our exclusive design and brand standards."

Mercedes-Benz designers are currently working on the exterior design of a luxury yacht and the interior appointments of a helicopter.

The Mercedes-Benz design division is headquartered in Sindelfingen, Germany. In addition, there are four international Advanced Design Studios, in Italy, Japan, China and the United States.