Scooby-Doo and the Mystery Inc. Gang Inspire More Meddling Kids and
Their Parents to “DOO GOOD” in Their Communities with a New Social
Responsibility Initiative, Scooby-Doo ‘DOO GOOD’

Scooby-Doo Equips Parents with Cool Tools to Help Kids Be Creative
and Have Fun While Improving their Communities and Partners with
generationOn to Launch Kids Care Clubs in 35 Cities Around the Country

Scooby-Doo and the Mystery Inc. Gang Inspire More Meddling Kids and Their Parents to “DOO GOOD” in Their Communities with a New Social Responsibility Initiative, Scooby-Doo ‘DOO GOOD’ (Graphic: Business Wire)

BURBANK, Calif.--(BUSINESS WIRE)--Today’s parents are more aware than ever that inspiring the next
generation to engage in social good programs at an early age is critical
to developing a life-long commitment to social responsibility. Warner
Bros. Consumer Products (WBCP) and generationOn, the youth division of
Points of Light, have partnered to create the SCOOBY-DOO ‘DOO GOOD’
campaign, a pro-social initiative infused with creativity to mobilize
kids and their parents to band together and create change in their local
communities. By channeling the spirit of Scooby-Doo, the crime-stopping
multigenerational favorite, the ‘DOO GOOD’ campaign demystifies the
world of social good to kids in a relatable, youthful way. To kick off
the campaign, ‘DOO GOOD’ will focus on three key initiatives throughout
the year: Save the Environment, Fight Hunger and Animal Welfare.

WBCP and generationOn have also teamed up to launch 35 new Kids Care
Clubs across the nation, funding start-up grants to support kids and
adult mentors to participate in exciting and enriching service
opportunities. $500 grants will be given to clubs that participate in at
least two of the key project themes for the year. Grantees will be
provided additional resources to implement hands-on service.

At their core, Scooby-Doo and the Mystery Inc. Gang are unlikely heroes
and altruistic adventurers on an endless road trip to save people,
businesses and communities. Never asking for anything in return, they do
it because it’s the right thing to do. Scooby-Doo has created a world of
spooky, mystery-fun that takes a playful approach to solving problems.

“With a character like Scooby-Doo that parents love and kids can relate
to, this is an invaluable connection when looking for ways to make
something meaningful for today’s kids,” said Maryellen Zarakas, Senior
Vice President of Franchise Management & Marketing for WBCP. “By
presenting the complexities around social responsibility through
engaging programming, we believe ‘DOO GOOD’ offers a platform that is
easy to understand and easy to activate – and allows us to contribute to
helping create the next generation of socially-conscious fans.”

Launching alongside the campaign will be the dedicated platform, ScoobyDooGood.com,
which will serve as home base for parents and their own meddling kids to
learn about ‘DOO GOOD.’ Fun and easy-to-understand toolkit guides
inspired by this year’s themes are available to download, providing
motivational materials such as: Velma’s Reading List, easy ways to ‘DOO
GOOD,’ DIY projects with step-by-step instructions, and reflection
questions for kids to cement what they learned along the way. Also
provided is an official ‘DOO GOOD’ Badge Book and badges for young
philanthropists to track their achievements based on the toolkit. The
microsite will also provide opportunities to share ‘DOO GOOD’ stories
and spotlight participating kids at #DooGood through social media.

“By engaging children in service early on, they begin to lead a civic
life, which in turn helps to create a civic culture,” said Tammea Tyler,
Vice President of generationOn. “Partnering with an iconic brand like
Scooby-Doo allows youth to get excited about service, and find ways to
participate in a variety of important topics.”

‘DOO GOOD’ will kick off the campaign nationwide with the initiative,
Save the Environment, on April 15, 2018, leading into Earth Day on April
22. In tandem, Warner Bros., generationOn, and local community wellness
non-profit organization Enrich LA, will also be executing a Los
Angeles-based social service act at a local underserved school.

Warner Bros. Consumer Products teams up with generationOn, the youth
family division of Points of Light, to inspire, equip and mobilize kids
and families to create meaningful change in their communities on issues
that range from the environment to animal welfare, poverty, hunger and
more. For more information, please visit: ScoobyDooGood.com

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is
one of the leading licensing and retail merchandising organizations in
the world.

generationOn, the youth division of Points of Light, encourages children
to make their mark on their communities and the world, as they learn the
value of service and volunteerism. For more information go to www.generationOn.org.