ICYMI: November 27, 2016

What we wrote

Check out Kathy English, the VP of Enterprise Marketing at Vocera, on our blog talking about the Marketing career path.

"Throughout my career, the most important thing I've done is listen."

Kathy explains what makes her path unique compared to other VPs, how first-hand industry experience can help product marketers, and her strategy when it comes to hitting MQL targets. 'Kathy English on the Marketing Career Path' — 10-minute read

Joanna Wiebe from CopyHackers explains how to make the copy for your websites, emails, and newsletters non-sucky. She talks about copy that is relatable, unpredictable, and full of personality (plus so much more). This is an older post but a very worthwhile read. 'Writing Non-Sucky Copy for Websites, Emails and Newsletters' — 40 minutes

David Skok identifies a third crucial startup skill: recruiting. This is the first post in an on-going series focusing on recruitment processes to find and sell passive candidates on your business. Part 1: Top of the Funnel — Sourcing — 11 minutes

Meme of the week

We all remember Lil' Bow Wow, right? The cute little 13-year old hip-hop sensation from 2000.

Well, there's now something called the Bow Wow challenge, a social media challenge that has taken over similar to the mannequin challenge of 2016.

You may ask, how did this start?

Bow Wow, like most of us, made the attempt to make his life look a little cooler than it actually was in a recent Instagram post. Too bad for Bow Wow, he was exposed on Snapchat showing that he was actually travelling coach with the rest of us common folk.

The challenge: post a picture online showing something deceptively aspirational, followed by the reality of what it actually is and include #BowWowChallenge.

For more on the story, and examples of the best #BowWowChallenge so far, go here.