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Whybin\TBWA’s ‘Results Don’t Lie’ campaign for the 2013 New Zealand Effie Awards put a few creative big-wigs from New Zealand’s advertising industry in a dark room, gave them lie detector tests and asked them about the legitimacy of their most awarded campaigns. The results have been comical and controversial in equal measure and, with awards night looming, the agency has stepped it up a notch, announcing that one of its own—​chief creative officer Toby Talbot—will take to the stage for a live polygraph test as part of the evening's proceedings.

“After the incredible generosity of friends and colleagues in the industry taking part in our ‘Results Don’t Lie’ campaign, it feels only right that I put my own reputation on the line too,” says Talbot.

Professional Australian polygraph examiner and ex-cop Gavin Wilson will return to conduct the test, which was originally intended for Colenso BBDO's creative chairman Nick Worthington.

And for those with burning questions about Talbot's past campaigns, he's bravely and/or foolishly asked readers to leave them in the comments section below. The best ones will be selected and asked on the night. Play nice(ish) and remember, yes or no questions only.

If you missed the various agency heads being tested (and filmed by The Sweet Shop's Damien Shatford), fill your boots.

Daniel Barnes, Barnes, Catmur & Friends:

Andy Blood, ex-TBWA\ and now Blood and Sand:

James Mok, DraftFCB:

Philip Andrew, Clemenger BBDO:

Justin Mowday, DDB NZ:

Steve Cochran, Colenso BBDO:

Josh Moore, Y&R NZ:

Dave King, M&C Saatchi:

The campaign also consisted of EDMs, hand-stamped posters, online polygraph banners and press advertising. And for those wanting to prove their own innocence, www.resultsdontlie.co.nz, which was also created by TBWA\, features an online polygraph test that uses voice stress analysis software to scrutinise answers. Bespoke posters featuring results can be printed following the completion of the test for those who are keen to parade their innocence (or otherwise).

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On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Genius From Elsewhere

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With over 10,000 fires occuring in South Korea residential homes every year, Samsung Fire & Marine Insurance has created a flower vase that doubles as a throwable fire extinguisher. The hope is it will raise awareness to the public safety issue of home fire safety.

2

Advertisers have stopped buying ads on YouTube after their ads appeared on children's videos where pedophiles had infiltrated the comment section.The New York Times investigates the comments.

3

The internet has been up in arms about a supposed 'Anti-LGBT' emoji, featuring a rainbow flag alongside the "no" symbol. However, according to Time, the emoji causing offence is actually "an unfortunate implementation of the standards that govern how text is displayed on our device".

4

This year, Super Bowl audiences were treated to a 45-second video of Andy Warhol eating a Burger King Whopper. It was certainly a campaign unlike any before, but did it work? Adweek takes a look.

5

As of 1 March, Queenslanders will be able to include one of five emojis alongside their licence places. The options—the laughing-crying face, the winking face, the sunglasses face, the heart-eyed face, or the classic smiley face—are courtesy of Personalised Plates Queensland.

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