Three Ways to Make Your App Stand Out

Getting a startup off the ground is just the beginning. Growing a business is the next step. In this Project Grow series, we talk to entrepreneurs at New York's Varick Street incubator as they meet the challenges.

Andrew Cohen of Brainscape makes dozens of educational apps. The trouble: Customers couldn't find them in Apple's App Store. In this video interview, he explains how he turned the process into a science -- and came up with a system that boosted sales by a factor of 30.