And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

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LEADERSHIP

MARCH 25, 2014

[Channel, Education] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots

It’s happened to large corporations who believed they were sitting pretty at the top of the market until one day, all of a sudden, sales dropped, stocks plummeted and customers couldn’t wait to switch loyalties. Social media channels offer a useful listening post to further enable this. 'Beth Comstock, CMO GE. What’s interesting to me is that her “mission” is not an easy one. We must.

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RECENT POSTS

MARCH 15, 2015
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IT'S ALL ABOUT REVENUE[Channel, Education] Social Engagement Stories From SXSW

FEBRUARY 26, 2015
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VIDYARD[Channel, Education] When to Use Video Throughout Your Marketing Funnel

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The insurance company’s YouTubechannel has had more than five million views, many for its TV commercials. There’s been a long education and adoption process, but company management is buying in, she said. With 1.3

educating the audience on product benefits or the industry. ?improving building trust, loyalty, and credibility amongst customers. With more than 3 Billion video views on YouTube every day, uploading videos to your company channel can greatly enhance exposure to your audience. 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). increasing traffic, brand awareness and lead generation. ?educating

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IT'S ALL ABOUT REVENUE

MARCH 15, 2015

[Channel, Education] Social Engagement Stories From SXSW

People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. Marketers need to create a constant stream of relevant and engaging content, in real time, on the right channel. They also hired Dude Perfect , a team of guys who have become famous for their YouTube videos, to do a video with Odell Beckham Jr. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. 'Austin is buzzing with the thrill of SXSW this week. Are you at SXSW this week?

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LEADER NETWORKS

OCTOBER 18, 2010

[Channel, Education] Common Sense Social CRM: How Social Metrics Affect the Bottom Line

From these calculations, companies can make educated decisions about the customers to which they should direct their marketing dollars and those which should be less targeted -- not to say ignored. But in the new social business economy, the best customer retention tactics blend traditional monetization with harder-to-measure customer loyalty and brand or company perception metrics. WOM now includes audible conversations, emails, chats, blogs, tweets, SMS messages, podcasts, YouTube videos, mobile services and the list goes on. None are comprehensive. But it is possible.

[Channel, Education] Why is customer-centric marketing still more talk than action?

Taking off from the familiar point that the tech industry was always led by vendor-based innovation, Moschella outlined the fundamental shift underway in the early 2000s toward customer-driven innovation in industries ranging from media and financial services to health care and education. Ranjay Gulati’s more recent Reorganize for Resilence provides similar testimony, evidence, and examples of the power of customer centricity for solutions development, marketing, and sales (you can watch my partner Steve Hurley’s interview with Ranjay on our new YouTubechannel ).
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[Channel, Education] Jeff Ogden of Find New Customers forming the Tampa Chapter of Business Marketing Association

” on YouTube. Here is some valuable information on the BMA: BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision. Develop education and training programs for marketing professionals that creates competitive advantage for all businesses and organizations. 'The Business Marketing Association is finally landing in Tampa Bay, led by the award-winning marketing expert Jeff Ogden of Find New Customers. I need board members. Watch “ What can the BMA do for you? Who else? Attract the best practitioners. INFORM. ENGAGE.
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Once you’ve created your video, send an email including a screenshot of the video linking back to the video on your YouTube or Vimeo channel, or the video embedded on your blog or website. Educational information. like to reward their loyalty with pre-paid discounts, quarterly discounts and instant rebates. 'Whether you’re a fitness coach, a dentist, run a plumbing company or a computer repair business, as a service-based business, your email marketing needs and desired outcomes may not exactly fit that of a retailer. Contests. Four appointment requests.
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Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Write something that educates, inspires and informs your audience. Reader Loyalty Cannot Be Bought There is no overnight method to create a respected and popular blog. Have an account? We ‘Heart’ It! … We have plenty of those around!
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[Channel, Education] When to Use Video Throughout Your Marketing Funnel

They most likely aren’t walking a straight line from awareness to long-term loyalty. Short homepage videos —including animated explainer videos—can shorten your sales cycle by clearly and concisely educating your audience about what you do. These videos are distinguished from top-of-funnel pieces (like an explainer or brand overview video) by the fact that they’re aimed less at general brand awareness, and are instead more concerned with educating people about your specific products and services. 'The marketing funnel gets a bad rap for being too simplistic. Big whoop!”
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