So Hyperion own and run the respawn machines...so how exactly does Roland stay dead? He's clearly in the system because of Borderlands 1, and even if Hyperion can control who can and cannot come back to life then Jack wouldn't need the Warrior as they could remove the respawn details of every bandit, rebel, vault hunter etc.

The Atlas Corporation is trying to get revenge after being pushed off of Pandora during the Knoxx DLC. They are running an off-the-grid New-U station to allow the new characters to respawn, but given Roland's role in the downfall of Atlas, they chose not to include his DNA.

The Atlas Corporation is trying to get revenge after being pushed off of Pandora during the Knoxx DLC. They are running an off-the-grid New-U station to allow the new characters to respawn, but given Roland's role in the downfall of Atlas, they chose not to include his DNA.

PS. All of this was made up.

It was a good read! Maybe apply for a job at Gearbox. What you wrote holds a lot more thought and consistency than the majority of the plot in Borderlands 2.

Or if that explanation does not satisfy you. Just look at all the real samples of real world big corporations like Sony, Microsoft, etc. or hell even EA, Ubisoft & such.

Don't they sometimes did or made decisions that just scream "what were they thinking" ? Decisions that not only counter productive in terms of customer loyalty, also seem obviously gong to cost them money over nothing?

Think about it like this. When you kill off all the bandit in an arena do they stay dead? No. They come back. So the New-U station can be used to explain why they come back.

As for Roland you can say that Jack simply doesn't let him come back and as for Angel he maybe to heart broken or simply didn't care about her and only cared that she was a siren. The reason jack lets you respawn could be given that his personality makes him think that he is the best of the best and you are the only thing that challenges him so why would he want you dead. Also Jack thinks there is no way in hell you could ever kill him.