Tag: web engagement (page 8)

Ingeniux has released its CMS 8, with such features as a new deployment server technology, improved mobile optimization and new ASP.NET developer capabilities. The .NET-based Dynamic Site Server (DSS) has been completely revised in the new version. Enhancements include content delivery and rendering performance, and default support for ASP.

Digital marketing is being disrupted. New technologies, including social media, and increased consumer sophistication are requiring digital marketers to rethink how they engage their audiences. As detailed in CMSWire's August 8th webinar, “Rethinking Web Engagement - Leading with Content Marketing,” by changing their approach to a content- and

Salesforce is buying startup GoInstant, a Canadian firm that designed a unique co-browsing technology that allows two or more people to browse the same website without any downloads or browser plugins. That means it's not the same as screen sharing, and all parties involved can click, scroll and browse together.

Oracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.

Consumer research firm Nielsen is attempting to bolster its reporting capabilities in the online advertising sector with the purchase of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness.

Some of your customers know your products as well -- or possibly even better -- than you do. So why not use them as advocates and sales agents? One company, Needle, is doing just that. The Draper, Utah-based Needle offers what it calls a “fan-sourcing” sales platform to drive conversion.

Social customer experience solutions provider Lithium has opened an office in Sydney, Australia. The new office opening, covering that country and New Zealand, follows the recent launch of a Singapore office, which serves as the company’s headquarters for the Asian-Pacific region.

Can the user behaviors that power social networks be used to achieve business goals? Gamification vendor Badgeville thinks so, and on Wednesday the company released its Social Mechanics to do just that.

Can game-like techniques improve business problems like software adoption or sales productivity? Bunchball thinks so. The gamification solutions provider has announced two new product lines to motivate employees and customers.

Bridgeline Digital has been through some major changes lately with new management and a new version of the iApps Web Content Management Platform. Now it adds a major partnership with UPS that sees the integration of UPS logistics and fulfillment services, resulting in the full eCommerce package.

Like many voices at a party, the many kinds of social media conversations all compete for attention. To help deal with what it describes as the “anarchy” of social media marketing in many agencies, social enterprise software provider Buddy Media is announcing major enhancements to its social marketing suite.

In July 2011, Tealeaf reported that after surveying more than 120 attendees of Forrester’s Customer Experience Forum, 84% felt that putting a mobile customer experience strategy in place is just as or more important than customer experience for fixed websites.

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