January 26 at the Saddlebrook Resort in Tampa, Florida.

January 18, 2011

Big Picture

interlinkONE, Inc., the provider of Web-based marketing software solutions, has announced that its chief marketing officer, Jason Pinto, will be delivering an educational session entitled "Bringing 2-D to Life: Understanding QR Codes and Other Interactive Display Technologies" on Wednesday, January 26 at the 2011 Signage and Graphics Summit being held January 26-28, 2011, at Saddlebrook Resort in Tampa, Florida. The summit will offer three days of education and networking for high-volume sign companies, screenprinters, and digital print shops.

"With the use of QR Codes one of the hottest marketing applications talked about today, high-volume sign, screen printing, and digital printing companies are striving to take advantage of the heightened interest and popularity," the company reported in its press release. "interlinkONE has led the industry in the development of QR Codes with its QReate & Track software that allows users to easily generate and measure the effectiveness of QR Codes for websites, contact information, promotional materials, and more."

Key points to be addressed by Pinto during his educational session include:

- The basics of QR Codes
- How QR Codes serve as an innovative way to connect print and an interactive response
- Tools available to create, print, and track QR Codes
- Case studies and real-life examples of how QR Codes have already been used to make printed signs and graphics become interactive

"We are looking forward to delivering this presentation at the upcoming Signage and Graphics Summit," says Pinto. "It is the perfect opportunity to educate attendees on how easy it is to take advantage of this revenue-generating opportunity."