ZUCK: I mean, and I’m just doing my magic here, could you imagine… just imagine… if THIS… was Facebook’s “iPhone”.

Inhales heard around the room.

RANDOM PERSON: Wow.

ZUCK: Right?

CTO, MIKE SCHROEPFER, sitting across table, squints disconcertedly.

ZUCK: What!? Shit, seriously? What, Mike? Fuck you’re such a downer!

CTO MIKE: I didn’t even say anything…

ZUCK: I see your eyes! You don’t think I see your eyes getting all squinty and judgmental??

CFO DAVID EBERSMAN: That’s not fair.

ZUCK: Oh, you too?!? You’re an even bigger downer David!

CFO DAVID: Mark, we’re just looking out for the company.

ZUCK: Oh, I’m sorry, so you’re not a downer!? Oh ok, lets see, uh, Instagram wasn’t the future, and it was too expensive. Paper was a lame app, and it was too expensive. These are your words! QUOTE! WhatsApp is “JUST” another app – it will get replaced by some other app in a year or two and was galactically, monumentally too expensive… and… and – what am I missing?

SHERYL SANDBERG: (snorts line of coke) Facebook has no vision and is randomly grasping to find relevance?

ZUCK: Right Sheryl, thank you! – Facebook has no vision and is randomly grasping to find relevance. Your words, David.

CTO MIKE: um… well – I mean it’s cool, yes. But It’s not a platform, Mark.

All eyes back on ZUCK.

ZUCK: What do you mean it’s not a platform!? Have you ever experienced that before??

CTO MIKE: No, but Oculus Rift owns no content, you use this device to interact with someone else’s content. The content exists on a computer and probably over the internet. Manufacturing devices like this has nothing to do with creating and owning the experiences people will have in the future any more than manufacturing headphones has to do with creating and owning the music people listen to. If you want to own the social experience as VR emerges, you needed to create the killer software experiences that people will use. Lots of companies will make headsets like these. It’s like a DVD player, it’s dumb hardware! This headset in no way buys you into the world of VR enhanced social networking. Oculus Rift is… well, it’s just a peripheral. Like headphones and monitors. The content is the experience.

Long silence. ZUCK’S eye dart around the room. He looks at some 17-YEAR-OLD-LAWYER-LOOKING-KID who shrugs.

ZUCK: FUCK!! …Why the fuck didn’t you tell me that before I bought it?!

Gasps around the room.

CFO DAVID: WHAT!? You already bought it? Oh God.

ZUCK: Well fuck David, you’re always such a downer – I didn’t want you in the room. … I did it this morning.

CFO DAVID: But you only saw the device for the first time yesterday…! Did you talk to anyone??? Oh Christ – how much did you spend this time??!

ZUCK: Less than last time.

CFO DAVID: Mark. Look at me. Last time you bought an iPhone app for the price of a small country. What – did – you- spend?

ZUCK: SHIT YEA! (laughs maniacally – coke all over his nose) AWESOME, RIGHT? FUCK YEA! WE CAN PUT OUR LOGO ON IT MAN! FACEBOOK! RIGHT THERE BRO!

CFO DAVID: …right where the user won’t see it because it’s covering his FUCKING EYES, MARK!

ZUCK: You don’t think I know that?! I KNOW THAT! And that’s why…. (sly smile) we also put advertising… in the fuckin’ content, baby!

CTO MIKE: …in the content. (sighs) Right, um, Mark, the content doesn’t… it’s not running in this device – it’s just showing up there! The content is running on a computer.

ZUCK: (stares, beat) Well why not? We can just make a smaller computer and cram it in there! CRAM – IT – RIGHT – IN! WHOO!

He snorts more coke.

CTO MIKE: (under breath) Jesus christ. (to ZUCK like talking to a child) Mark, the kind of experiences that people will want to see on a VR device – and there will be many other VR devices on the market to choose from – will, for the foreseeable future require a lot more processing power than you can cram into this thing. Like in gaming, where resolution and responsiveness of VR is a moving target. A bigger box will always yield a superior experience. Which is why people will prefer having a cable – connected to a bigger game box that gives them a way more kick ass experience, than having a self-contained device that runs 10-year-old looking graphics and laggy response times. Again – this device is not VR. This device is only a peripheral that serves it up. Advertising can exist in the software – and if you, Mark, really have a vision for how Facebook can be enhanced by VR, you should have started making that software – WITHOUT ever having to buy this device.

Long pause.

ZUCK: But it’s FUCKING COOL MIKE! NOW WE’LL BE COOL AGAIN, MAN! DON’T YOU GUYS GET IT? See YOU’RE OLD, and I’M YOUNG! I HAVE a vision man! I’m gonna hang them all over the place! Sheryl!!!

ZUCK: Everywhere I like to chill with my board homies – I want to see these badasses hung all over the walls – decorate the fuck out of HQ Sharon. Shit this is going to be the coolest batch-eh-lor pad in da world holmes! OCULUS RIFT WALLPAPER BABY!