Efficiency is essential for growth no matter the business. Most companies understand that and seek to implement programs and automate various parts of the business, from IT to customer service. Sales tend to get left behind in the search for automation and efficiency, though. Many companies mistakenly believe their sales needs a more human and… Read More

With margins in manufacturing sitting at just 4-8%, it is more essential than ever to maximize customer lifetime value (CLV). And, according to Marketo, B2B businesses obtain 90% of CLV after the initial sale. So, what’s the best way to boost CLV? Data-driven upselling. It may not sound as sexy as converting new customers.… Read More

You know the phrase “squeaky wheel gets the grease”? This is extremely relevant in successful sales tactics and processes. Squeak enough on a regular basis and you’ll end up getting your sales. With the economy’s still shrinking margins, it is harder and harder to meet sales quotas and KPIs. Not properly following up… Read More

Do not ignore your most valuable potential market when expanding your business: your current customers. Upselling and cross-selling is an incredible opportunity for outside sales teams, and neglecting them can be detrimental. Competition is as intense as ever in the bid for client trust in sales. Upselling and cross-selling is a way to get ahead… Read More

There’s a word being used more and more in discussions within the business, marketing, and sales realms that can no longer be ignored: Millennials. The “M” word. This generation of people, born between 1980 and 1996, will soon dominate the numbers in both the workforce and buyer demographics. According to a Pew Research Center… Read More