Every field has its Alpha Celebrities; they all follow a similar playbook to join the elite one percent of their industry. Now anyone can learn and apply the same personal branding and publicity formula used by Donald Trump, Martha Stewart, Suze Orman, the Dalai Lama and other notables.

Fame 101 shows you how as authors Jay Jessup and Maggie Jessup share the radical branding strategies they use to create and maximize brands for authors, business leaders, scientists, and others who want to harness the power of personal branding.