Street Fight Daily: LivingSocial Layoffs, Google Buys Couponer

A roundup of today’s big stories in hyperlocal content, commerce, and technology.… LivingSocial expected to lay off 400 in U.S. (Washington Business Journal)…Google Buys ‘Coupon’ Platform Incentive Targeting For Closed-Loop Marketing (Screenwerk)… The Story Of Adku, And Why Andrew Mason Isn’t The Problem At Groupon (TechCrunch)…

Broadcastr’s Lindenbaum on ‘Putting the Web Back Into the World’

“The expectation for discovery of content is one that continues to rise,” says the company’s co-founder. “At a certain point people are expecting content that is perfect for them to just already be there for them. So, the more factors we can take into consideration in order to deliver on those expectations, the better we’re going to be. Location is one of those things”

Music Marketing — A Location-Based Listening Experience

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…