Business Directories

Al Ain Dairy wins 'Superbrand' status

Dubai, June 24, 2012

Al Ain Dairy, a leading dairy producer in the UAE, said it has been awarded UAE 'Superbrand' status by a council comprising industry experts and practitioners in recognition of its efforts to deliver quality, variety and value to customers.

It is a fitting tribute and achievement to Al Ain Dairy which has been chosen among only 55 brands to be awarded a 'Superbrand' status out of a total of 1281 brands, said its top official.

The “Superbrands” is an independent authority and arbiter of branding excellence committed to paying tribute to exceptional brands in the UAE and around the world.

The award also promotes the discipline of branding, and relies on a panel of industry experts to score brands on a variety of parameters such as products portfolio, quality, market dominance, longevity, good will, customer loyalty and market acceptance.

On the achievement, CEO Abdulah Saif Al Darmaki said, "The 'Superbrand' status not only underscores Al Ain Dairy’s efforts to deliver quality, variety and value, it also reinforces our ongoing success in the region as we deliver more innovative products."

"The UAE’s favorite milk brand enjoys tremendous support from its customers and respect from industry peers," he observed.

Darmaki said the award was extremely special for the company as it had celebrated its 30 year milestone just last year.

"This year has so far been another award winning year for the company which has also received a string of credible awards for innovation and quality; this is essentially a well-deserved endorsement, and a true testament to our ongoing efforts to cater to the ever changing needs of our customers," he stated.

"Our achievements are also a reflection of the trust that our customers have in our products," he added.-TradeArabia News Service