Tales of Drudgery & Boredom.

5 metrics that will soon be dead (page 3 of 5) – iMediaConnection.comIt's the metric that just won't seem to die. The click-through rate has proven time and time again to be at best an intermediate success metric and at worst an inaccurate snapshot into how well creative is converting sales. Now, with the advent of mobile, the CTR is drifting even further into irrelevance. "Fat finger" taps are producing an incredibly inflated mobile CTR, and even display ads on tablets/desktops are producing inaccurate results with bots and click fraud. The worst part is that even legitimate clicks are not indicative that a consumer is being led down the purchase funnel. This metric will soon disappear from your life.

The Free Fall Research Page: Unplanned Freefall? Some Survival Tips by David CarkeetAdmit it: You want to be the sole survivor of an airline disaster. You aren't looking for a disaster to happen, but if it does, you see yourself coming through it. I'm here to tell you that you're not out of touch with reality—you can do it. Sure, you'll take a few hits, and I'm not saying there won't be some sweaty flashbacks later on, but you'll make it.

Why it’s Impossible to Make Plans Anymore — MediumCellphones make everything easier, including the ability to be flaky as %#@*. In the landline-days of old, a plan had to be a solid commitment. Now, it more closely resembles a series of nebulous inklings.

Never Fall for a Custom CMS. Ever.There is NO benefit to you in being talked into using a custom CMS which is hosted and controlled by a web development shop. DO NOT AGREE TO THIS. EVER.

The Strange and Mysterious History of the Ouija Board | History & Archaeology | Smithsonian MagazineThe real history of the Ouija board is just about as mysterious as how the “game” works. Ouija historian Robert Murch has been researching the story of the board since 1992; when he started his research, he says, no one really knew anything about its origins, which struck him as odd: “For such an iconic thing that strikes both fear and wonder in American culture, how can no one know where it came from?”

The Frankenstein Notebooks | The Shelley-Godwin ArchiveFrankenstein in het origineel handgeschreven! "We present here for the first time in digital form all the known manuscripts of Frankenstein, perhaps the most famous and widely reproduced work of British Romanticism. These manuscripts consist of the now disbound pages from five notebooks once the property of Mary Shelley, purchased by the Bodleian Library, Oxford, in 2004, from her descendant, Lord Abinger."

Why We Chose Ghost to Take You Behind the Scenes at Envato't Schijnt schoon te zijn, die Ghost. "We uhm'ed and ah'ed on WordPress or Tumblr, took a side step towards Jekyll, and then landed on the barely-released Ghost. They are all great products, all great for different things, but ultimately Ghost felt like the right choice for what we want to do here."