While interest in omnichannel is high, execution needs significant improvement. Many retailers, even after years of implementation, still need the right software platform, process and education on how to be effective. And siloed data and legacy systems are no longer sufficient to meet the challenge.

A new report published by Multichannel Merchant and Brightpearl, a provider of retail management systems, found 87% of retailers agree omnichannel is a critical business function, yet only 8% believe they have mastered it, an enormous gap between importance and execution.

For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.

As your omnichannel business continues to grow, how do you create a unified view of customer and sales data across channels? For Hincapie Sportswear, a cloud-based unified data solution helped it gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency.

SAN FRANCISCO– LiveRamp®, an Acxiom® company (Nasdaq: ACXM) and leading provider of omnichannel identity resolution, and Criteo, the commerce marketing technology company, today announced a collaboration between the two companies. … Continue Reading →

Gap Inc. is adding a new wrinkle to the customer experience this holiday season with a tool that allows recipients to customize their gift from Banana Republic or Athleta and have it sent to their home, or opt for another gift entirely.

Having unified data was crucial for Southern lifestyle apparel brand, Draper James, a brand launched in 2015 by actress Reese Witherspoon. Here is what Draper James did to make its products visible across channels.