Annual Report 2015

Annual Report 2015

As the inventor of the automobile and one of the world’s most innovative vehicle manufacturers, Daimler is shaping the future of mobility. Our vehicles and services make us a pioneer in the industry, and we are systematically increasing our lead. For example, we are already making autonomous driving and pioneering drive system technologies a reality today with world firsts such as the new Mercedes-Benz E-Class, the Freightliner Inspiration Truck and the F 015 Luxury in Motion.

Driving into the future — we put visionary vehicles on the road

Daimler has been a pioneer and a driving force behind the development of personal mobility for 130 years now. Our company’s founders, Carl Benz and Gottlieb Daimler, were strongly motivated by a passion for invention — and also today, innovation remains the most important factor behind our success. Our visionary ideas and groundbreaking developments have put us on the path to emission-free, accident-free and connected mobility — and are also creating significant added value for our customers.

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Completely connected — we are designing the digital future

Intelligent data networking is creating completely new possibilities for the automotive industry. With a digital process chain extending from research and development to production and sales, the digital era is already well under way at Daimler. We are a pioneer in this transformation process, in which we are using digitization to develop innovative vehicles and services and improve the work environment. In doing so, we are speeding up profitable processes and the creation of new automotive concepts that will enrich the future of mobility.

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Superior on any terrain: products for all lifestyles

Daimler stands for successful brands, outstanding passenger cars and commercial vehicles and customized mobility and financial services. Our product off ensive has put us on course for profitable growth, and we are already the leader in many vehicle segments. We are also accelerating the pace with new fascinating models and trailblazing technologies, which ensure that we continue to delight our loyal customers while inspiring new customers to purchase our products.