resources

Research, insights & commentary on the latest trends in sales and marketing.

3 Nurture Campaign Workflows Your Team Should Be Implementing For Lead Generation

The days of batch-and-blast emails are long gone. Today, recipients expect to receive the right content at the right time. So in order to make the most of different marketing initiatives, your team needs to have clear processes in place from start to finish.

4 Outdated B2B Marketing Solutions & What to Do Instead

The days of untargeted campaigns are long gone. Today, in order to turn more prospects into sales-ready leads, you need to truly understand who to get in touch with, and the best ways to reach them. Most marketers realize this. And yet, many still struggle to implement new strategies, or don’t know what other options are out there.

How to Target Your Key Accounts Using Data

In sales, even finding one great lead can feel like a reason to celebrate. But why stop there? If you use your B2B data, you can identify more of the right accounts, focusing on those that are most likely to generate revenue or help you meet strategic goals.