The phenomenal reputation of Kemono Friends has been put to good use by Nissin Foods as they have used the franchise’s cute characters to promote their line of instant kitsune udon, a decision that will at least help fans to keep eating as they await its new upcoming season.

Nissin have attempted to pull on the heartstrings of otaku once more with their latest cup noodles CM, which features the characters of fabled Miyazaki movie Kiki’s Delivery Service as high school students and possibly convincing otaku into giving up more of their cash with the overpowering nostalgia.