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It has been widely tested to see just how many points of contact it takes for an inquirer to become a lead, and then to become a customer. Whichever study you see, the answer is rarely ever just one or two contact points. The truth is that Internet contact removes one of the advantages of face-to-face selling: the need to …

Before you launch your website, have you determined how to monitor website traffic? Having the right analytics is like having a focus group telling you exactly what people like, dislike, or need from your website and where adjustments can be made. Hundreds, if not thousands, of different web analytic options are out there. So, how do you the best …

An Internet marketing consultant was once asked by an SEO professional why he would ever buy PPC traffic if he can get organic traffic with SEO. His response pointed to his understanding of the direction that digital advertising is headed. In his response, he asked the SEO marketer, “If you were to have your absolute best day, how much traffic …

Keywords are like compasses. They provide you direction. They are essential in a good SEO program and provide you an intentional approach to your marketing program. Once you’ve identified words and phrases your customers are seeking, you have developed an overarching theme, vision, pointing you in the direction you want to go. So look at how you organize your content. …

The short answer is yes, even if it’s by accident. According to research and analysis, large successful companies that you wouldn’t think need SEO, are using it–without realizing it. Just look at Nike and Toyota. Both companies spent billions of dollars and decades of marketing resources into positioning themselves as household names. Even though a keyword strategy wasn’t set up …

First 3 Steps for Creating a long term seo strategy It’s a new year and you have a renewed commitment to your online marketing efforts. Your business needs to gain new visibility, new web traffic, and new leads, right? In the digital marketing world, that sounds like the start of a long term seo strategy. If so, and you don’t have …

SEO Best Practices That Work When it comes to search engine optimization, remember, it’s not rocket science, but your digital marketing team can help you understand how seo works — step by step. Think of it more like an art. But you don’t splash paint on canvas, and voila! You can’t optimize your website, walk away and forget about it. …

While there’s many different schools of thought, weighing the success of your SEO program is almost completely based on the commitment you or anyone else puts into it and your expectations of the results. While you’re at it, you can use the results and revenue you’ll see as a benchmark for the program. To start, if you don’t already have …

Creating an SEO strategy, optimizing a website, writing content and distributing a continuous content schedule are big undertakings. To accomplish these in-house, you need to have employees trained and ready for the task. Beyond tactical execution, this task requires a lot of research and planning. Consider the components we apply when working with our clients before determining if your company …

The Average Cost of Pay per Click (PPC) Pay-per-click marketing can be one of the most effective components of your web marketing strategy. If you’re not careful, however, it could also be one of the most costly. The cost of pay per click could easily exceed your budget. For those new to pay-per-click, PPC is simply a search marketing program …