A family stops by an AT&T store to see Lily Adams, played by Milana Vayntrub, about getting unlimited data. "So, since you have AT&T and DIRECTV you can get our new unlimited data plan." The daughter says "Unlimited data. So, we're like rich." Lily replies "You're data rich." The family says in unison "Data rich" and then they start day dreaming about what being data rich might be like, which is basically just them rolling down the road in slow motion listening to the song "Whatever You Like" by T.I. being gangster. The scene abruptly ends and we see the family, still in the AT&T store, acting out their fantasy. The dad says "I think we can get used to being data rich" and then stops the mother from continuing to embarrass herself. "Get data rich. Get unlimited data on four lines for $180 a month when you have AT&T wireless and DIRECTV."