Our work with mid-sized companies has taught us that brand can sometimes be a touchy subject to approach. Although we often encounter brands that we instinctively know aren’t speaking to customers, convincing a client of this fact can be challenging. You can’t say, “It just doesn’t look good,” and expect agreement, especially when your client […]

If you’re looking for a quick way to assess your website performance and to discover clues about whether NOT having a mobile site is hurting your business, Google Analytics can provide the insights. Log into your Google Analytics account and take the following steps: Click on ‘Audience’ to open the submenu Click the dropdown arrow […]

Over the last year, I have been bombarded with messaging that 2014 will become the year mobile overtakes desktop browsing. Most of the conversations have been analysts and marketers trying to woo the big consumer brands into new arenas, oftentimes regurgitating the same information put out by Microsoft’s mobile research. Near field communication (NFC), mobile […]