Archives for September 16, 2014

At 24-7 Press Release Newswire, we’re committed to seeing our clients gain more success, more reach, and more publicity for their brands, services and products via online PR distribution of press releases.

Generating more publicity for your PR is now easier than ever before, thanks to the impact and reach of effective PR campaigns.

This useful article highlights a few simple strategies which businesses can incorporate into their digital PR efforts to maximize the chances of the right audience seeing key messages online, including:

Newsjacking – jumping on the back of trending topics online is a great way to enhance the reach of online PR.

Product promotion – effective product placement and promotion via digital PR campaigns is a great way to increase the reach of any online PR delivered.

Mix traditional and digital PR – utilizing old and new ways of executing PR campaigns helps to reach the largest readership possible.

With point number 1 in mind, we have seen successful campaigns where people have used this strategy and shared the information socially to create a strong buzz for their own news.

It’s a great article, simply and clearly provides case studies in how to generate more publicity for your PR – and, crucially, the article also stresses the importance of utilizing digital channels for effective contemporary PR.

At 24-7 Press Release Newswire we advocate harnessing the power of the Web for powerful online PR campaigns, and our press release distribution services enable this. By partnering with established, quality news services like PR Newswire and Associated Press to name a couple, we ensure your news gets to the right key people.

If you have any queries or questions about our ranges of press release distribution services, please feel free to get in touch here.

“Press release distribution has changed more in the last 5 years than in the previous 50 years” comments Michael Iwasaki, managing partner with 24-7 Press Release Newswire. “The last 18 months in particular have been extremely significant for the way online news is now handled, distributed and viewed.” continued Iwasaki.

Many of these changes have become more apparent because of how search engines now look at and handle content. If you distribute a press release that is of poor quality, it is now likely to be flagged as ‘thin content’. This is fantastic because it has created a drop off of poor press release content where people were trying to spam the search engines with keyword links.

People are starting to understand that a well written press release distributed to credible news channels still has huge value. This is especially true when they integrate this with their social media.

At 24-7 Press Release Newswire, when a customer distributes a press release, we encourage them to share their press release link on their social media. We can clearly see the businesses that do this and the ones that do not. The number of social shares on one that has been posted to active social media accounts is significantly greater. This is also beneficial because by doing so, you are updating your own audience of followers and alike. You also never know what journalist or blogger may be looking at or following your social media channels.

So what should you walk away with after reading this? Press release distribution has changed from just sending out a press release and being passive, to sharing that link on all your social media channels (blog included) and engaging your audience to participate in comments. This will maximize your exposure not only through the company you used to distribute your news, but to your own direct audience.