I have experienced (fortunately just little bit) Canada’s coldest temperatures. And if you live there, you don’t want to be betrayed by your car or truck battery. So, what do you do when you are a Canadian business trying to convince that the battery you sell, the MotoMaster Eliminator, will still be alive when you and your vehicle endure polar temperatures? You build an ice truck (on the chassis of a Chevy Silverado), install this battery frozen at minus 40 Farenheit (by coincidence it’s also minus 40 centigrades), and you show the world that you can start and run it without any issues.

And before you comment, let me mention how much work was involved to make this demonstration. 14,000 lbs. of ice was needed, and to avoid ice cracking on bumps the truck frame was welded rigid. Extra coolant was added to prevent the engine to melt the ice (at least during a couple of miles). Air trapped in ice was removed to avoid the whitening you see in ice cubes. The ice truck was ridden for a couple of miles at 12 mph. A Guinness world record? And now, see in reverse, the truck melting…