Brian Fojtik, President of Brownstone Communications sat down with Heatland’s Communications Director, Jim Lakely to talk about e-cigarettes as an alternative for traditional cigarette smokers.

After outlining the differences between smoking and “vaping,” Jim and Brian got to talking about what these differences mean for future attempts to regulate e-cigarettes. The conversation also touched on the benefits of educating the public on how e-cigarettes can serve as a healthier, more effective alternative for smokers as compared to other smoking alternatives such as patches or nicotine gum.