It all came about after Tanya Rad’s hairdresser requested Tanya find out what brand of underwear Ryan Seacrest wears per her boyfriend’s request. Ryan revealed he wears Pair of Thieves which is the company owned by Jessica Alba’s husband Cash Warren.

So, naturally, we got Cash on the phone and Cash explained that they set out to create a pair of underwear for men that are breathable, comfortable and don’t ride up. The company also sells men's undershirts, socks, women's and kid's clothing and is affordable and available at Target.

Listen back to the funny on-air moment in the audio above for more -- it also happened to be Cash's 40th birthday!