Live virtual advertising replacement

Infront Sports & Media is collaborating with Vizrt to jointly launch the Viz Eclipse cutting-edge virtual overlay solution – to be expected for the 2017/18 season. Viz Eclipse will be exclusively distributed by Infront as part of its sports services portfolio, enabling rights holders to regionally tailor and streamline their marketing and commercialisation of sports events on a global basis. Read the full announcement.

Advantages

Monetize international fans for sports rights holders.

Regionally tailor the marketing and commercialisation of sports events on a global basis.

Based on a trusted and leading broadcast graphics platform.

Minimal interference with the existing TV production.

Key Features

First image-based virtual overlay solution

Technology supports most-important cameras

No adaptations required for boards or cameras

Easy integration with minimal setup time

Works with both static and LED boards

Built-in fail-safe technology

Live virtual advertising replacement

Live televised sports is a commodity that is here to stay. As technology shifts, the key differences in displaying this live content is how it can be best monetized and where it is displayed. Field-side advertising boards offer a highly visible yet unobtrusive way of advertising during a game. But what if you want to have different advertisements for different regions during the live match? Vizrt introduces Viz Eclipse – a tool that allows sports rights holders and broadcasters to virtually replace field-side advertising boards.

Get more from your advertisements

Viz Eclipse gives content owners the ability to insert targeted and unobtrusive region-specific ads into television feeds. This can generate new revenue streams for rights holders through additional regional advertising sales.

Non-intrusive virtual signage

Viz Eclipse replaces existing field-side advertising boards with realistic virtual signage in real-time and throughout live gameplay. It doesn’t need any alterations to the boards themselves and requires minimal overhead to TV production workflows due to it’s image-based camera tracking and keying.

Advanced keying over any background

Using Vizrt’s advanced keying techniques, the ads appear natural in the background, allowing freedom of camera movement. Players and officials can walk in front of keyed adverts without interruption to the layered insertions. Viz Eclipse can be applied to non-unicolor backgrounds, such as LED boards, and rendering filters allow for seamless blending of virtual signage with the stadium’s environmental conditions.

Easy setup and control

The initial focus of Viz Eclipse is on soccer and it can be applied to footage recorded from any stadium with perimeter advertising boards. Automatically working with multiple Viz Engines, Vizrt’s real-time graphics and video compositing engine, users can easily target an unlimited number of regions with custom sponsor messages.

Complementing Viz Libero and Viz Arena

Viz Eclipse builds on top of the same state-of-the-art technologies as Viz Libero and Viz Arena. Viz Libero is Vizrt’s leading 3D virtual sports analysis system. Using existing TV images only, Viz Libero generates the perfect perspective for analyzing interesting or controversial scenes. Viz Arena enables broadcasters to place virtual 3D graphics including offside lines, distance circles, first down lines, virtual ads, or any kind of telestration tools, onto the field into their live coverage of a sports event using real-time image-based camera tracking.