What's the campaign about?

Made of Talent arose from the idea of publicly recognising all those Spanish people who anonymously contribute to improving our country's reputation, development and image.

Spain is losing prestige globally; but we must not forget that our country is a tremendous source of talent with a number of unknown professionals achieving great success in different disciplines, both inside and outside our borders.

Therefore, Clear Channel, ESIC Business and Marketing School as well as a number of media companies and communication groups are uniting to raise these people's profile, through a series of actions that will boost their media visibility and presence.

This project, in addition to ensuring public exposure and visibility of the people selected, aims to counteract the enormous impact of all those who, with their bad practices, are contributing to the opposite of what our "Talents" display.

The open and collaborative nature of this project facilitates the participation of such people, companies, groups or institutions, in order to make them the global image of Spanish talent.

It's undoubtedly the perfect time to remind the world that the Spanish are made of talent.

Jury

Simón Reyes Martínez Córdova

Simón Reyes Martínez CórdovaGeneral Director of the ESIC Business and Marketing School.

Mr Reyes was born in 1939 in Soria. He received his Degree in Philosophy from the Pontifical University of Salamanca and later completed his Master’s Degree in Educational Psychology in the Salesian Pontifical University in Rome. He also holds a degree in Theology from the Pontifical Gregorian University in Rome.

Regarding his teaching experience, Mr Reyes has been a Professor of Ethics, Deontology and Theology in different academic centres such as the Pontifical University of Salamanca and the ESIC Business and Marketing School, among others.

His business experience has always been linked to the world of teaching, boasting various management positions throughout his career, most notably Member of the Board of the FERE, Director of the “Fray Luis de León” School in Madrid and later Director of Scholasticate of the Congregation of Priests of the Sacred Heart of Jesus in Salamanca.

He is also a member of various academic associations such as the European Foundation for Management Development, the Spanish Association of Business Management Schools, where he also officiates as chairman, and the Spanish Association of Ethics and Organizational Economics.

Currently, Mr Reyes is the General Director of the ESIC Business and Marketing School and Director of the ESIC University Centre affiliated to the “Rey Juan Carlos” University of Madrid.

Bill Derrenger

Bill DerrengerCEO of Clear Channel Spain and Clear Channel International Vice President for Southern Europe

Derrenger was born in 1967 in Massachusetts, USA.

He studied Economics at the University of Chicago from 1986 to 1990. When he finished his studies, he was strategy consultant at Monitor Co., company founded by Michael Porter, until 1998 when he started as Strategy Development Director for Kellogg, until 2001 when he became CEO of Kellogg Caribbean and in 2005 of Kellogg Iberia.

In 2010 he completed a Senior Management Programme in Internet Business (Institute for Internet Development); as well as the Senior Management Business Programme for Agri-Food Chains (San Telmo Institute).

In 2010 Derrenger became CEO of PRISA Brand Solutions for a year.

He was CEO of Clear Channel Spain for two years, 2012-2014. In 2014 he completed a Master’s Degree in Business Administration and Management at IESE.

He is currently the Clear Channel Outdoor Vice President for Southern Europe.

Alberto Morillas

Alberto MorillasMaster perfumer

Born in Seville, 1950. At ten, he emigrated with his family to Geneva, where he studied at the School of Fine Arts. In 1970 he joined Firmenich, who he has worked with for over forty years.

Morillas is the creator of some of the most successful fragrances in the world: Calvin Klein, Giorgio Armani, Carolina Herrera, Ralph Lauren and Kenzo are just some of the firms he has worked with.

“When a perfume is being sold all over the world within three or six months, and twenty years later it’s still a success; that’s the mystery”. These words of Alberto Morillas summarise the success of his fragrances which, years later, continue to be a benchmark.

Gisela Pulido

Gisela PulidoKitesurfer

Born on 14th January 1994 in Barcelona. Her discipline is freestyle kitesurfing.

She became known after becoming the KPWT world champion while only ten years old. In 2007 she entered the Guinness Book of Records as the youngest world champion at 13 years old.

In 2009 she opened her own kite school in Tarifa: Gisela Pulido Pro Center. To date she has had nine victories as World Champion.

Jose Luis López

Jose Luis LópezInventor

Born in Quintanilla-Valdebodres (Burgos) in 1941, he’s an engineer and inventor.

Jose Luis López Gomez studied Technical Engineering at the Catholic Institute of Arts and Industries in Madrid before working at different companies like John Deere, Elma SA, etc. In 1967 he started at Patentes Talgo, where he held positions such as Head of Workshops in Barcelona, Head of Workshops in Madrid, Head of Workshop Engineering and Technical Director of Patentes Talgo. In 1996 he was appointed Chief Technology Officer (R&D).

It was in 2004 that he stopped working at this company to retire and become Technical Advisor to the Chairman of Talgo.
Jose Luis López was awarded the Medal of Merit at Work in 2011 and in 2013 he was named “Best European Inventor”, by the European Patent Office. In the same year, the García Cabrerizo Foundation awarded him the Medal of Honour for Promoting Invention.

Rodrigo del Prado

Rodrigo del PradoManaging Director of BQ

Rodrigo del Prado is a Telecommunications Engineer. He received his degree from the Superior Technical School of Telecommunications Engineering of the Polytechnic University of Madrid and this is where he met the other partners of BQ.

“For people to continue enjoying our products, which means we’re doing things right”; this summarises the mid and long term vision of this company that in 2014 had a turnover of over 200 million euros and that in four years has grown from a staff of 12 people to nearly a thousand.

Over these years they’ve been expanding into new business areas, from e-readers (awarded by Digital 01 and Cadena SER) to tablets, mobiles, 3D printers and an entire range of products for education in technology.

José Iriondo

José IriondoCountry Manager at 20th Century Fox Home Entertainment

Iriondo holds a degree in Business Management and Marketing from the ESIC and also received an undergraduate degree in Sociology from the Universidad Complutense.

José has worked in the entertainment industry for over 20 years for blue-chip multinationals and subsidiaries of the Hollywood studios in Spain.

He began his career in Polygram Video where he spent 3 years as the Marketing Director.

He later continued his career with Universal Pictures Iberia (Home Entertainment) for 11 years, both as Marketing Director and as the Local Acquisitions Director for the last four.

In 2010, he was hired by Sony-Columbia Pictures Home Entertainment as Country Manager where he spent over three years.

At the end of 2013, he started in 20th Century Fox Home Entertainment as Marketing Director. Currently, he has the role of Country Manager in this same company.

Carlos Espinosa de los Monteros

Carlos Espinosa de los MonterosHigh Commissioner for Marca España

Born in 1944, in 1965 he graduated in Law and Business Administration from ICADE. He is a State Economist and Commercial Expert.
He has held the positions of Vice President of INI, President of Iberia, Aviaco and Círculo de Empresarios; CEO of Mercedes-Benz Spain, CEO of Daimler Chrysler and High Commissioner for Marca España.

Xavier Carrillo

Xavier CarrilloVideo game developer

In 1992 he started his studies in Telecommunications Engineering at the Polytechnic University of Madrid.

In 2001 he founded Digital Legends Entertainment together with Ángel Cuñado Pérez and Jean-Philippe Raynaud, with Carrillo as the CEO. This is a company that develops video games, mainly specialising in high quality “triple A” superproductions for mobile platforms, with an international approach. During his career, they have developed projects together with Nokia, Samsung, Sony, Adidas, Electronic Arts and Zynga, and also created their own products like Kroll (presented on Apple’s Keynote on 2008) or Respawnables, with more than 22 million downloads.

Xavier Carrillo has over 16 years of experience in the video game industry and has held the positions of Executive Producer and Production Manager. His games have received several awards (Best Mobile Game of the E3 Exhibition, Best Mobile Game of the American Academy of Arts and Interactive Sciences (AIAS), Best Mobile Game of the Mobile World Congress 2015; as well as other prestigious prizes of the sector such as the IMGA Award in 2007, 2008 and 2010, and numerous recognitions by the Spanish Academy of Arts and Interactive Sciences).

Carrillo is included in the Hall of Fame for publishing the reference of PocketGamer, and has been awarded with the Gamelab Prize 2007 as the most influential professional. Carrillo is one of the driving forces and founders of the Spanish Association of Videogame Developers DEV and the Catalan Association of Game Developers DEVICAT.

And for the winners

The ten talents with most votes will be recognised institutionally as Spanish talent and will become the global image of Spain.

How will they be chosen? Once the entry forms have been validated, the public will vote to choose the 50 candidates with the most talent.

Then a jury made up of prominent figures will select the ten most talented participants. They will be recognised institutionally as a Spaniard made of talent and they will become the global image of Spain.