340w ago - SCEA's VP of product marketing Scott Steinberg outlines his vision for PS3's future, and the benefits he believes will drive it to market dominance

In a Keynote, he covers the benefits Sony will be promoting to consumers this Holiday season. They include PS3's Blu-ray drive, first party games, PSN's increasingly diverse product portfolio and community features.

Steinberg writes, "In the next few years, you're going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours."

He adds, "If you're a competitor I've got bad news for you because we've got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we're building specifically for the PS3

"From a competitive standpoint our competitors are going to have a tougher road now then even in 2008. But for PlayStation 3 consumers, it means more quality and more choice."