Identity Guide: Colors

Official (Primary) Color Palette

The primary colors of the University of South Carolina Beaufort are USCB Navy, USCB
Sand, and USC Garnet.

Secondary Color Palette

Tie support colors to the subject. Support colors can help connect the visual design
to the subject of your piece. For example, a brochure related to oceanography could
use blue, or a poster focused on agriculture could use beige, green or purple.

More to come!

We are in the process of updating this portion of the toolbox to make it easier for
you to use the colors correctly (and tastefully) in your print and web projects. Please
stay tuned!