"That's because the Nets organization has decided to go in a different direction with how they use their PR account — specifically, changing the voice that represents the team's public relations. The Nets want a unified voice from their public accounts, a voice that the PR account's nature didn't align with."

The man behind the snarky, quirky tweets that we'd come to love, Nets Public Relations Manager Calder Hynes, still maintains a personal account.

Twitter is all about personality – as in, you have to have one to keep your audience interested and engaged. Hynes was certainly doing that with his unconventional tweets, and we can almost guarantee whomever takes over the account will not give us tweets like this…