ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.

The world of commerce is changing .Your customers will go shopping wherever, whenever and however they want. You therefore need to focus on a seamless customer journey. Get practical insights that you can use to enable seamless customer journeys.

Discover how British Gas, leverages the integration between Adobe Analytics and ClickTale to gain real and actionable insights into their users’ online behaviour. Hear how you can not only understand what customers are doing, but why they’re doing it.

The social customer profile is the next step in delivering personalised experiences across marketing touchpoints. In this session, deep dive into how the industry-leading social profile technology within Adobe Social helps.

This session is for analysts, data-driven marketers, and business executives. You need to be able to effectively communicate your findings to key stakeholders and so it's essential that you tap into the art of storytelling because stories motivate people.

In this workshop, they share their insight into how to tweet with real impact and humour, how to get trending and use formats such as reactive listening and live-tweeting effectively, as well as basics such as sorting your tone of voice.

Analytics is the backbone of many organisations’ digital success. By leveraging Adobe Analytics with Adobe Target, you can use detailed insights to prioritise your optimisation activities and improve KPIs.

Consumers have high expectations today. They have choices, and they know it. What does it take to be always on? This session provides digital marketers insights and best practices based on the practical experiences of Adobe optimisation experts.

Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.

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Added:
Apr 04, 2014

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Tags:
Adobe Social, social ROI, social data, social measurment, social media

Increase engagement with your app by displaying an Information Screen at any point when customers are consuming content. Information Screen functionality displays content at any time during the app experience to encourage readers to create an account, download a companion app, access help content or view other customized offers via Web view. Display HTML content consistent with your app’s look-and-feel that prompts a user to take action, and include this HTML content within the Information Screen.
And streamline the process of sending text notifications to keep consumers on iOS engaged with your app and brand. Use new scheduling capabilities to set up notifications in advance, and push them out on a specific date for maximum impact on your audience. Additionally, gain additional insight into how you’re engaging customers with notifications through new functionality allowing review of sent notifications.

When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.

One of the big challenges that Scripps faces is new social platforms. The company has 6 different websites with tons of social media representation.
Adobe Social gives Scripps the insight into the effectiveness of social media, which is something that they didn't have before.

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.

Digital Publishing customers with Adobe SiteCatalyst access are able to tap into deep analytics data for their apps. They gain insight by using reports and dashboards to visualize their data. In this video I’ll take you on a brief tour of how to customize reports and how to construct dashboards.

The analytics landscape is evolving towards more data, more complexity and, hopefully, more insights. What was known as "web analytics" a few years ago is now "digital analytics", incorporating more than just the web. "Predictive analytics" are just around the corner. But will "customer analytics" be the next big step? Will it save those of us who embrace the change?
Presenters:
PWC: Matthew Tod, Partner, Consulting

Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing.
Presenters:
Channel 4: Simon Ricketts, Viewer Insights Manager

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Join Stephen Gates, Vice President and Creative Director of Global Brand Design at Starwood Hotels and Resorts, and Stephen Santiago, Director of Mobile & API at Starwood Hotels and Resorts, to learn the design and development secrets behind building Starwood's mobile roadmap. See how Starwood continues to launch award-winning, multiplatform mobile apps and mobile websites.The session will cover:• How to create a successful roadmap for mobile apps and mobile websites• Techniques for getting buy-in on your mobile roadmap at your company• Design and development insights learned from creating complex iOS and Android apps for smartphones and tablets, including the creation of Starwood's pioneering state-aware UI design concept• Insights learned from Starwood's work to completely redesign its mobile websites for nine brands in nine languages

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Explore the workflow of designing for the exciting world of the fashion and sports industries. By viewing the work Vasava has done for several international brands, you'll gain insight into the agency's unique creative process that has resulted in gorgeous, energetic, and highly recognizable graphics and illustrations. In this session, Enric Godes and Bruno Selles will cover:• How to communicate key concepts in sports imagery: performance, technology, style, and treatments• Graphic trends applied in design and communication for the fashion and luxury industry• Insights gained while designing for clients such as LVMH, Nike, Diesel, Jay-Z, GE, Cisco, and more

Today's mobile "always online" environment means designers and developers have a new range of challenges — how to keep up, learn new skills, and satisfy demands to deliver on new devices as well as maintain traditional output. The recently launched Creative Cloud for teams can benefit you and your organisation, whether you are a single person freelancer or a significant agency. Hear our keynote speaker provide insight on industry trends, an overview of the vision of Adobe and an outline of what Creative Cloud can offer.

Al Mooney gives insight into the next version of Premiere Pro, a release that has been built from direct engagement with customer –including luminary filmmaking team the Coen Brothers, who will be editing their next feature film slated for production in 2013 exclusively with Premiere Pro.

Adobe Social has the tools, data, insights, and expertise to crack the code of social. We'll show you what's working, how it's working, and what you need to do to get even better results across all your social media investment.

See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

We climb to the peaks above Loch Lomond in Scotland with fine art photographer John G Moore, where he reveals the secrets of his working process. From his early roots in gritty Glasgow to his photographic journey across the US for his charitable ‘Spirit’ project, Moore marries his love of the wilderness with a dedication to technology and its ability to enhance his art.

The Adobe Youth Voices Lead Educator training brought together leadeducators from around the world representing the core leadership in the Adobe Youth Voices Network. During the training Lead Educators worked in teams tocreate short media clips on a range of topics meaningful to adult facilitators of youth media. In this clip, Own It, team members offer their insights on how to get youth to be fully invested in the AYV Program, be motivated to create authentic work, and to take ownership of their projects. The team members are:
· Regina Temple (United States)
· Symon Chibaka (Malawi)
· Oneisha Freeman (United States)
· Daniel Gutierrez (Uruguay)
· Hassan Shehawy (Egypt)

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

Rick Thompson of Accenture shares insights on the dynamics of technical communications in the public sector, based on projects for government agencies while presenting at Adobe Technical Communication Enterprise Summit 2011

Mark Steckel share insights gained from documentation for medical diagnostic equipment. He detects customer pressure for more compelling and interactive help with more "find-a-bility" and the capacity for user comments and feedback. He also learned how DITA/XML can substantially reduce language translation costs.

Erin McNamee comments on the challenges for her clientele, which are primarily internal support staff. She also foresees the inevitable "move to mobile" for most companies, and praises Adobe products which offer google analytics to actually track which portions of your content your customers are returning to

A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.

Benjamin Moore used Digital Publishing Suite to create engaging apps for each of its target segments: homeowners, architects, and interior designers. Dive into a whole new world of color, as Benjamin Moore provides insight into the latest trends in design. In addition, readers can purchase paint swatches and samples from within the app.

In this episode Pearce talks about the acquisition of Effiecient Frontier, he covers updates in Genesis 3.0 and processing rules. Finally, Pearce cover's the imprtance of uniquely tracking social campaigns.
Enjoy!

Note: In this episode we used a different vLog name
In this episode we cover new features of SiteCatalyst 15.2, we talk about the new solution: Advanced Mobile Traffic Analysis. We also interview Ian Hansen about the Digital Marketing APIs.

Our first panel at Sundance 2012 featured talented panelists and filmmakers Rob Legato, Jacob Rosenberg, and Vincent Laforet; the panel was moderated by Sharlto Copley. The panelists shared insights on how technology and tools have impacted the way they create films and tell stories. Watch the full panel video here.

In this session, delve into the world of high-end creative retouching in the world of fashion advertising and art photography. Expect expert insights, techniques and advice around creative retouching and image compositing.

This session is all about pushing boundaries in cross-media work, and how to bring together different mediums in best-of-breed campaigns and visual initiatives. You can expect new ideas, philosophies and techniques that are cutting-edge.

Insights from Jeremy Saunders on layout and typography. Jeremy Saunders, an Australian designer who has created key art for over 150 movies, including titles such as Animal Kingdom, Samson & Delilah, Suburban Mayhem and Candy.

In this session, delve into the world of high-end creative retouching in the world of fashion advertising and art photography. Expect expert insights, techniques and advice around creative retouching and image compositing.

Insights from Jeremy Saunders on layout and typography. Jeremy Saunders, an Australian designer who has created key art for over 150 movies, including titles such as Animal Kingdom, Samson & Delilah, Suburban Mayhem and Candy.

This session is all about pushing boundaries in cross-media work, and how to bring together different mediums in best-of-breed campaigns and visual initiatives. You can expect new ideas, philosophies and techniques that are cutting-edge.

Join developer Jesse Freeman to get insight into how to take advantage of blitting in desktop, web, and mobile Flash apps. With over seven years of experience developing in Adobe Flash, Freeman has worked for VW, Tommy Hilfiger, Heavy, MLB, the New York Jets, HBO, and many more. By looking at real-world examples of blitting such as The Johnny Cash Project, HBO.com, and others, you'll get a better understanding of how to use blitting techniques in your own projects.

Get insights from Flex SDK team members on the new mobile-optimized components. They'll be covering Lists, itemRenderers, and View transitions. Come learn everything you'll need to know to get your app to peak performance.

Join the Adobe@Adobe team to gain insight and perspective on how Adobe uses its own technology. You'll get inspiration on how to leverage Adobe technology to extend internal business systems, even across mobile devices. This session will cover solutions based on Adobe AIR, Flex, the Adobe Digital Enterprise Platform, Adobe Acrobat, and Adobe Online Marketing Suite.

Chris French, Senior Product Manager, Acrobat Solutions, shares insights on Acrobat IT solutions in this series that highlights top new IT capabilities in Acrobat X: deployment, security, Actions, Microsoft SharePoint and more.

Dave Stromfeld, senior product manager, Acrobat Solutions, shares insights on Acrobat X’s seamless integration with SharePoint and how it enables organizations to accelerate projects and collaborate more efficiently using the new check-in, check-out function of PDF files for reviewing and editing shared documents.

Join artist and interactive designer, Erik Natzke, for a showcase of his creative work. He'll share insights on how he fuses creativity and technology while working with Adobe Flash Professional and other tools.

Insight into the development process of large scale projects plus a first hand demonstration on VizualPv3d, a 3D authoring tool that can help you develop natively within Papervision 3D. This video brought to you by our friends at Aquent.

See research and hear from executives at Investment Cafe about how and why they're improving the customer experience with Adobe solutions. Additionally, the senior vice president and general manager of Adobe shares insights and advice on delivering compelling interactions with customers.

In this episode you'll see how to set up the online store for your new trial site. We'll take you through product and catalog creation and then jump right into designing and styling the layouts. Understanding how BC manages your store pages will give you insight into how to manage nearly every area for your site using custom layouts and powerful templates.

In State of the Sockeye, Periscopic takes visitors on an online exploration of threatened salmon populations in the North Pacific. Visitors can click on regions for detailed views of waterways, examining where sockeye salmon populations are threatened or extinct. Interactive charts and graphs highlight changes over time to provide users with immediate insight into areas facing the greatest threats. The easy-to-use site appeals to conservationists, as well as to people with a more general interest in preservation.

Marcos Chin, who is best known for his illustrations for the ubiquitous advertising campaign Lavalife will show samples of some of the work that he has done for other clients such as Time, Rolling Stone, and The New York Times. He will include some insight into his image-making process using Adobe Illustrator and will talk about his experiences of balancing his personal projects with his commercial illustration work.

In this final part of our 'Day of Destruction', Dennis winds up his mock 2012 promo. In this episode, you'll see the finishing touches as well as get an insight into an innovative way to work with audio with Soundbooth for an After Effects project.

Get an overview of the latest developments in the Flash Platform relevant to casual and social gaming. You will get a firsthand look at some fun and innovative games from top publishers as well as insight into how these games were made.

Join us for unique insight into Adobe's roadmap for SOA and cloud computing. Adobe technology entrepreneur Bill Shapiro will illustrate work that has been done for cloud-based products such as LiveCycle ES Developer Express

Join Jeff Maling and Uris Da Costa, representatives from Roundarch, a leading rich Internet application (RIA) developer, as they share their insights about redefining experience
design for the enterprise in today's financial climate.

Join Erwan Paccard as he shows us how the rich data visualizations made possible with ILOG Elixir, including advanced charts, graphs, and maps, can offer new data insight, accelerate and improve business decisions, and reduce development time.