Social Media

American Express App to Blast Daily Deals Based on Your Payment History

American Express has launched an iPhone app feature that blasts daily deals offers to consumers based on their purchase history and location.

The My Offers" feature, which is part of American Express's existing iPhone app, is set to go live at 6 p.m. EST. Offers, concentrated first in New York and Los Angeles, will include merchants like Dunkin' Donuts and Baskin-Robbins, which are offering "spend $10, get $5" deals. Local merchants in both cities are also offering deals.

My Offers uses AmEx's Smart Offer technology, which the company has employed to craft offers on Facebook, Twitter and Foursquare. In a release introducing the feature, Josh Silverman, president of the U.S. Consumer Services Group at American Express, acknowledged that the daily deals space — led by Groupon and LivingSocial — is crowded. But the company sees an opportunity to use its customer purchase data to come up with more relevant offers.

Such offers will be ranked by relevance — taking into account the user's spending history and current location. Users can also sort the offers by location and expiration date. After using their cards to make a payment, the savings are delivered within three to five days.

Using purchase history data is a differentiator in a category plagued by irrelevancy. Groupon has attempted to better sort its deals with a Pandora-like "thumbs up" feature that tracks users' preferences.

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