How the datafication of marketing is affecting the mobile experience

Marketers have never had greater access to customer data than they do today. And as a result, we’ll start to see greater uses of data to provide more context in how customers engage on mobile devices. Additionally, more and more marketers will get better at using their data for marketing purposes. It’s going to be a scramble in the digital marketing world to harness and use customer data from the mobile experience, and as more people are starting to experiment with this, those who miss the boat will be left far, far behind.