Stop Hitting Me With Your B***** iPad

I first got into photography because I fell in love with the ability to tell someone a story through a picture. Yes, bleuugh, gushy creative person alert. But really visually telling stories is my true passion. I ended up studying photography for 4 years and as I finished my dedicated stint, Instagram spawned it’s empire…

Instagram, iPhones and affordable professional cameras are wonderful results of technological development. They allow all of us to tell stories without being hindered by poor quality, which is a wonderful thing.

However, great power comes with great responsibility…

Instagram filters alone, enable us to take fashionable sepia photos at an alarming rate. It stops us truly challenging our ability as story tellers and we are all becoming hoarders of vignetted pictures of burritos. I am very guilty of unashamedly papping my lunch moments, so I cannot preach.

My biggest bug-bare though, isn’t high contrast photos of quinoa salads. During Noel Gallagher’s High Flying Birds’ set at Latitude, I had a liberation of sorts. Some wombat was holding up an iPad to film, repeatedly smacking me on the back of the head to the beat of Champagne Supernova.

It was at this moment that I knew, we f***** up…

Its not our fault, we all just caught the bug. The technology grew in size and we hardly noticed. The film quality improved and alas, we forgot to live in the moment and instead decided to film every event we attended so we could watch it back sat on the toilet.

I mean really we all know that when we get home and show our friends the tinny sounding tiny screen, its nothing compared to the supersonic eargasm from a billion speakers at the concert the night before.

Noel Gallagher’s High Flying Birds Playing Live

Having high quality media across so many formats is great for telling stories with everyone you care about, whether it be customers or friends. But often, it can create noise but no message, and thats where creatives like us come in. Hire a professional to capture the moments you never want to forget, so that you can enjoy them as well.

Telling the most effective stories with photography is about finding that true moment. The moment which, when you look back at the photo, you forget it’s an image and not a memory of your own. You feel like you’re there, you sense the atmosphere, place and time.

Helping you do this at the right time, with the best photography is what we do at Idenna.

But, we all have to remember that cameras, of all kinds, are just tools. The story is always about giving the person in front of the lens the best chance to shine.

As a professional photographer, I spent a lot of time honing the skill to understand this relationship, and it’s why I like to work with creatives and clients that I know understand it too. At Idenna, our team is comprised of a group of individuals who translate these values to all of our departments. We want to help charities, businesses and creatives tell the world about what they do.

I know that I forgot that firing photos of my weekend over the internet is less impactful than a clever story but it just felt good, and we have all done it. But getting your story out there in the best way is the most important thing.

So enjoy those awesome moments at gigs and watch the kick ass recorded versions on the internet when you get home instead of bashing your mates round the head with your iPad.

Also check out this film from Canon, their business solely relies on entry level cameras being sold to us instagrammers, but they still get how important creating that moment is.