Shine Group has acquired ChannelFlip, which has made internet TV shows for stars including Harry Hill, Richard Hammond and David Mitchell, in Elisabeth Murdoch's latest move to turn the MasterChef maker into a multimedia production company.

News Corporation-owned Shine has acquired the London-based ChannelFlip, which has a staff of 16, for an undisclosed sum.

The company was co-founded by Justin Gayner, a former co-producer of BBC2 show QI, and Wil Harris.

As well as creating a range of online shows for TV personalities ChannelFlip also recently struck a deal with Studio Canal for access to 2,500 film titles – as varied as Rambo, Spinal Tap and the Ealing comedies – to use as short form clips.

"This acquisition further underlines Shine Group's relentless commitment to delivering excellence across all platforms and our determination to develop powerful direct to consumer models and connections to audiences, wherever they may be," said Murdoch.

Murdoch has shown an appetite for branching out into multimedia production, having acquired social gaming company Bossa Studios in September last year.

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