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Life Javanese have a proverb: urip itu urup. It means life is flame. Flame is light.

What is it mean? It is mean that life has meaning, full meaningful life if we contribute benefit to another people. The wonder is that is expressed in short word and let us think. Let us think and ask the question what it is mean?

That short proverb has similarities with Islamic teaching.

خَيْرُ الناسِ أَنْفَعُهُمْ لِلناسِ

“The best of man is the most beneficial to man” (Hadist narrated by Ahmad, ath-Thabrani, ad-Daruqutni.)

Most of Javanese are Moslem, so Islamic teaching has an effect on Javanese. And Javanese are rethinking Islamic teaching and expressed it in easy to remember and interesting proverb or quotation.

Urib itu urup. Life is light of the flame, the meaning of life if we give benefit to others around us. It means, the greater the benefits we provide certainly the better for us and others, but no matter how small the benefits we give to others do not let us be the one who is troubling the community. Don’t underestimate our kindness and goodness.

Remarkable meaning of Life is Flame

The meaning of this proverb is remarkable. We living together in the world. We are not alone. The world not to stand alone, in power and all only for ourselves, but we are born to give each other, help and help others without any sense of self-interest. All religions have much discussed this fact that humans as social beings must interact and help each other.

Javanese teaching also said that if we give something to gift to another, don’t expect to get recompense.

The benefit we give to another is like a fire that burns, fire does not mean burning and destructive coals, but the fire has the meaning of a light that always burns and shines every step of man to the right path. Therefore our lives must have the value of benefits that always give a bright light so that every step we and our brothers can walk toward the truth.

Don’t disturb another people because it does not fit our nature as a noble creature. If we do something wrong it is forgotten, but if the mistake is repeated a second time it has become his character. Let us fill our lives with useful benefits and let each other keep our steps beneficial to all.

Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world. Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and what the seductive person does. How the target market reaches the purchase decision.

From the side of the seduced person, people are seduced and reached the buying decision, passing some stages as follows.

Identify Problems: Obligations, Fear, and Dreams

Before buying, a target market just like any other human being realizes there is (1) a frightening thing to be given the action (2) the obligation demand (3) achieving the dream.

The scary thing can be a bad state according to his assumptions can also be a bad potential that has not happened. Poor circumstances according to his assumptions that such as acne, blacks, have no veil, have a hijab but less trendy, have a hijab but the color is less in accordance with the color of clothes and so on. The same state or potential can be a problem for a person, but for another person, that situation is not a problem.

Liability demands describe what the target market is trying to do in work and life. The obligations can be functional, social and emotional. Some of these tasks are considered important and urgent for a person, but for others, it is not considered important. The task comes from the role, eg the role of adherents of the religion, Indonesian citizens, husbands, students, corporate leaders, professions, and so forth.

Functional obligations are professional obligations and obligations as human beings. Human has obligation to survive, eat drink and maintain health. The obligations of the profession, for example, must have the equipment and equipment to carry out their obligations.

Social obligation is an obligation to perform well or gain power or social status. Each person have their own different opinion about ‘their status and association. But all have because the assumption of people in our influence affects our fluency in the world of work and in the association. There are people who want to look trendy, contemporary, professional, trustworthy, adept and so on.

That is persuasion factor. We persuade by recalling them to their ideal status or obligation.

Learn from godfather is entertaining and interesting. In one of the scenarios of the movie God Father, famous singer Johnny Fontane said that his career has a problem to Godfather, Fontane said he was rejected for the lead film by movie studio director Jack Woltz, though the role most suited him. It can be maintained his career. Fontane says there is no way out because the movie starts next week.

Don Vito replied, “I’ll give him an offer he can not resist. “I will make an offer that he can not refuse.” Vito sent Tom Hagen, his personal lawyer, to tackle Woltz, offering lasting friendships and help to tackle labor union pressure. Woltz refused. The next morning Woltz wakes up with his blood splatter and his favorite horse headpiece.

Next scene, Johny Fontane sent flower arrangements to Vito Corleone. He’s been a star in Jack Woltz’s movie.

Learning point for advertiser

The equation of the story with the ads that cover this book equals offering and asking for something. Don Vito offers eternal friendship and worker problem solving and asks Jack Woltz to accept Johnny as an actor in his film. Ads also ask people to give something and give offerings to target markets. The difference is, Vito uses physical threats to get his offer accepted, but ads cannot do that.

Equation again, Vito through Hagen to find a match between the offer and the situation of the parties offered. Before making an offer, Vito’s envoy, Tom Hagen is very important what is Woltz’s situation, what his dreams, his fears, and needs are. He is facing workers, so Hagen offers help for problems. Hagen guessed it fit accordingly.

Products in business are like that. Entrepreneurs seek to match their products to the needs of the target market. We formulate products based on the need of the target market. Products designed to satisfy the target market. Furthermore, based on the results of the understanding of the product, the creator of the ad, including Facebook advertising, the preparation of messages based on products or offers to be conveyed to the target market.

The ad builder is a marketer, not an obstacle to creating an ad whose work is completed once the ad is created. He as a marketer, ad builders participate in striving for sustainable sales for customer satisfaction, corporate teams and investors.

With that responsibility, to make an irrefutable offer, the ad builder 1 (1) updates its notion of the target market, (2) adjusts the product or offer with an understanding of the target market (3) creates advertising based on market and supply situations.

How Advertising Persuades Us? How does advertising seduce? Ads seduce people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, Action)

Attract Attention

The ads attract attention by composing interesting headlines and images. Titles and images should absorb the attention of the viewers. Product description can be included in the title and image, but often not contained in the title and image.

If it does not pull on headlines and images, other ad components will not be read, so the ad will not succeed in reaching the targets obtained from the ad.

How are the titles and images interesting?

Generating Interest

In addition to attracting attention, the ads convey the reason why audiences need to keep up with all the messages contained in the ads. Ads deliver benefits to them, so they’ll keep seeing and reading ads.

Encouraging Desire

After generating interest, ads offer offers and show benefits and that the offer is right for them. Ads are trying to convey a lucrative offer that fits their circumstances and can not be denied. Ads show the pleasure of having a product, or by highlighting the benefits of the product and the risk of not having a product. Ads state that the product is the solution to the problem that the target market has.

Encouraging Action

Furthermore, after confirming the importance of the offer for them, advertising provides information on what action should be done. The action can click the purchase basket, click WhatsApp link, click the message, call the phone number, visit a place, download the free book, fill out the form, click the website. This action is the expected response from ad creation. Why not just click basket or purchase. The market that is already hungry to buy the product is not always there. Sometimes they are half-thirsty. Those herded identified raised his thirst first, to then be offered an irrefutable offer.

This chapter tells about the foundations of advertising, including ads on Facebook. What to do with the title of this book is how easy steps to make Facebook ads that sell?. Should not we be able to copy other people’s good ads and modify them?

To be able to mimic other people’s ads and modify them should be able to assess whether the ads are good and in accordance with the purpose of your ad. This chapter explains what a great ad is, so we can judge another ad and learn from it. Good is not judged by its beauty but from its function, that is the ablest to seduce, or step by step approaching sales transaction. A step-by-step advertisement removes the target market objections to our offer.

In addition, we also need to understand the unique facebook character that is important for the purpose of advertising. On Facebook, feedback can be obtained immediately, so ads can use this ability to refine and customize the existing ads to achieve the goal, which encourages them to accept our offer.

On Facebook, we can make a lot of ads for one fare. We can pay Rp. 10,000 contains 10 ads for one group of audiences, then in one day check, which ad offers they can not resist.