Ouya now thinking outside the box. Literally.

The Android-based Ouya gaming console is
looking to escape the confines of its hardware cube.

According to an interview with A
List Daily, Ouya's CEO Julie Uhrman feels that 2013 was a
proving ground and that 2014 will be about expanding the Ouya's
prospects beyond its current platform.

"We started with a $99 box [Ouya retails for £99 in the UK], but
we always wanted to create a console platform that can live on
other people's devices. We just knew it was going to take us a
little bit of time to get it ready. Now we think the software is
good enough, it's ready to be embedded in other people's devices.
We actually started having some of these conversations during CES,
and the takeup was so great that we're really jumping into the
strategy with both feet this year."

The console was the subject of a successful Kickstarter campaign
and launched in 2013 to what is best described as a tepid critical response.

Since that point the company has also dealt with controversy,
particularly in regard to a program which promised to match
successful Kickstarter funding for games in exchange for
exclusivity.

Without Ouya releasing sales figures it's hard to gauge how the
console is really doing but Uhrman's focus is very much on
expanding access to and awareness of the system.

"[Ouya is] an ecosystem that really can live on other people's
devices. One of the focuses this year is Ouya finding ways to bring
games to more people, regardless of where they play."