A thought or two about lists, direct marketing,medical marketing, and other neat stuff.

Monthly Archives: November 2018

We are asked all the time about the best day/time to send an email campaign, why a campaign got the results it did, if certain elements should be included in a blast, etc. We are happy to give guidance based … Continue reading →

This time of year, most American marketers are hyper aware of timing their promotions just right. For example, any mailings that don’t involve a Black Friday sale in the weeks leading up to Thanksgiving have a high chance of getting … Continue reading →

There are so many options with our Doctors files that it can feel overwhelming if you’re not exactly sure what all the terms mean, or why you’d want one select over another, or why you have to make so many … Continue reading →