UVM Digital Marketing Certificates

Now, more than ever, Digital Marketing is the most important part of the marketing mix and essential to an organization’s revenue generating potential. Demand for expertise in Digital Marketing is high, as there is a gap in qualified professionals. With the available software platforms, channels, and analytics tools, the opportunities are endless.

Ranked #1 – The University of Vermont’s Digital Marketing Certificate is ranked #1 in the nation by Best Online Marketing Degrees. You’ll learn from our certificate instructors, all seasoned practitioners who support Fortune 1000 companies in developing and implementing their digital marketing plans.

Certificates That Give You the Digital Edge

Audiences Served: Marketing Generalists, those new to marketing and lack experience in Digital Marketing or seasoned Marketing Leaders who required greater knowledge of the digital marketing landscape.

Certificate Overview: The certificate provides a holistic overview of the Digital Marketing space and key Digital Marketing channels. You will also create a marketing plan applying what you have learned into a valuable deliverable. Learn more.

Audiences Served: Marketing staff and Salespeople, Consultants, Business Development Executives, Managers of all levels, or anyone leading sales teams who need to develop their digital sales capabilities and learn social selling techniques.

Certificate Overview: This certificate is recommended for Salespeople, Consultants, Business Development Executives, Managers of all levels, or anyone leading sales teams or looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques.

This certificate provides you with the skills and knowledge to acquire more qualified sales prospects, reduce lead times, nurture leads more effectively and achieve a more balanced pipeline while building solid relationships online, ensuring client satisfaction and repeat business. Learn more.

Audiences Served: Professionals who are responsible for the planning, implementation, and measurement of digital marketing campaigns, or anyone aspiring to grow their career in digital marketing.

Certificate Overview: This certificate is recommended for professionals who are responsible for the planning, implementation, and measurement of digital marketing campaigns, or anyone aspiring to grow their career in digital marketing.

You will learn best practices relating to budgeting, personnel selection, analytics, reputation management, and social customer service while improving your focus on the planning, implementation, and measurement of your digital marketing efforts. Learn more.

Audiences Served: marketing staff who want to become more specialized in Search Marketing; entrepreneurs seeking Web visibility for their company/organization; or individuals who are considering a career change and want a deeper dive into Search Marketing.

Certificate Overview: This certificate is for you if you are a marketer who wants to become more specialized in Search Marketing, or are considering a career change and want learn the essential skills of Search Marketing.

You will learn how to plan, execute, and manage advanced search marketing strategies. We are partnered with the Digital Marketing Institute, and you will be eligible to earn a globally recognized Search Marketing Certification. Learn more.

Audiences Served: marketing staff with responsibility for implementing their organization’s Social Media efforts but require greater depth in this important channel; entrepreneurs seeking engagement with current and future customers; or for individuals considering a career change and want to learn how to implement effective Social Media campaigns.

Certificate Overview: This certificate is for you if you have are a marketer who wants to become more specialized in Social Media, or are considering a career change and want to learn the essential skills of Social Media.

You will learn how to plan, execute, and manage advanced social media marketing strategies. We are partnered with the Digital Marketing Institute, and you will be eligible to earn a globally recognized Search Marketing Certification. Learn more.

How strong are your digital skills?

STUDENT PERSPECTIVE

“I spent over six months looking for a digital marketing course and this course was shared with me by my mentor. I have already recommended this course to my colleagues and friends.”

Rhianna R. Taniguchi, Account Executive
The Denver Post

on the Blog

How a Communications Professional Transformed Her Digital Marketing Skills

UVM’s Digital Marketing Fundamentals program ranks as one of the 20 best online digital marketing certificates by BestDegreesMarketing.org, a website established to provide research and insight into current marketing education.