Last year, John Parham and his wife Jill announced that they were stepping down as president and vice president of J & P, respectively, handing over the reins to their son Zach. The Parhams founded the company in 1979, and have seen it grow from a small, swap-meet-style vending operation in the back of the family’s Ford van to one of the largest motorcycle parts and accessories retailers in the world.

During those years, the store has garnered a respectable collection of awards, including being inducted multiple times into the Dealernews Top 100, as well as winning the Top 100’s Best Independent Dealer award for several years. Most recently, the store was recognized as a “Social Superstar” by RightNow Technologies. The honor is bestowed upon businesses that help improve customer experiences through social media.

What’s next on the Parham’s agenda? They’re managing the National Motorcycle Museum in Anamosa, where they have more than 302 motorcycles dating back from 1902 to present.