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Basis takes the stage at ARF 2017

On 21st March 2017 Rune Mortensen and Kate Hartzell took to the stage at the annual ARF conference in New York

The topic of the presentation focused on one of our latest methodological innovations that leverages VR technology to recreate closer-to-life advertising exposure and testing. We explained how the approach offered flexibility, scalability, and rigour.
If you’re interested in how we can provide you with much more effective comms testing, then get in touch with Mark Bagnall in our UK office; mark@basisresearch.co.uk or Kate Hartzell in our LA office; kate.hartzell@basisresearch.com