4 Best A/B Testing WordPress Plugins 2019 (Free and Paid)

Neeraj Agarwal

“Compare the performance of two variations of your website through A/B testing plugins!”

If you are running any website then it’s important to have information about how your site visitors’ react to various elements of it. Because user experience is the real reflection of your website’s conversion rates.

With the help of A/B testing WordPress plugins, you can compare your original website i.e. variant A to a version to which you made changes i.e. variant B. Further you can showcase both the variants to the similar visitors to track which one is performing better.

For example, if you want to test the headline of your website then you can design two identical web pages that feature separate headlines. And then, you can direct traffic to each web page to track which headline results in more page views and higher conversion rates.

Yet most of the people pre assume that testing a website would be a daunting task and need a lot of technical knowledge.

However, let us inform you that there are many A/B testing WordPress plugins available that can do all the hard work for you quickly.

Here is the list of 4 A/B Testing WordPress Plugins that are being used by many users globally, let’s have a look!

1. Omniconvert – A/B Testing WordPress Plugins

Omniconvert is a powerful segmentation engine that can improve user experience and their engagement on your website.

It allows to track who your visitors are, where they come from, what pages on your website they’ve visited before, what products they viewed and from what campaign they landed on your website.

It also provides the facility of Split URL testing which allows to segment your A/B test results on different browser versions. This test helps you to track which web browser are converting your website much better.

Features

The plugin can do Stacked tests for continuous improvement. After implementing the best variation achieved from A/B testing, you can’t sit freely. You need to continue testing for further improvements. Stacked tests allows you to use any winning variation of an A/B test as the control for your future test, without actually implementing them.

It provides advance report that helps to check which test need to be stopped, which one is to continue and what is the winning variation after A/B testing.

You can create multiple accounts with various rights such as: to create, edit or to just view & comment only.

Omniconvert also allows to schedule when to run testing experiments on your website. You will be able to exclude/include specific days or hours.

Pricing

It has different pricing plans depending upon the number of tested views:

2. Marketing Optimizer – A/B Testing System with Call Tracking

It is specifically designed for those businesses that rely on inbound phone leads. You can also track your test performance through the number of phone calls received by ‘call to action’ button of your website.

This plugin helps you to analyse the A/B testing results on the basis of the number of leads that you receive after implementation of the changes.

Features

The plugin also tracks the number of visitors landing on your website through various lead sources. It provides the conversion rate achieved from these sources.

Marketing Optimizer A/B testing plugin can be used to drive more sales ready leads to your website. It helps to keep eye on what element works, and which needs improvement. You can also launch landing pages and publish phone numbers and forms on them in seconds. It helps to capture all the data you need to turn a visitor into a sales-ready lead.