American-born, Paris-based designer Rick Owens has challenged traditional notions of fashion since the launch of his darkly romantic label of street-meets-chic separates in 1994. In 2008, Owens introduced DRKSHDW, a sportswear line featuring graphic T-shirts and elongated hoodies alongside leather jackets and distressed skinny jeans. Mainly in black, and always with an edge, DRKSHDW adds an element of elegance to athleisure.