The Sunnyvale, Calif., company said in a press release that its new APU will use one-third less power than other G-Series SoCs.

Arun Iyengar, general manager of embedded solutions at AMD, told us the GX-210JA APU burns an average of 3W in testing. Its maximum thermal design power is 6W.

The G-Series, launched at DESIGN West in April, is targeted at embedded systems in applications like industrial control and automation and the Internet of Things.

AMD G-Series platform block diagram.(Source: AMD)

Iyengar said the lower-power SoC will help AMD's customers maintain CPU performance while "enabling them to go up and down the stack without having to switch to a different vendor on the lower end." He also said AMD plans an ARM version, though he would not provide further details.

What is the maximum working frequency for this processor? Good to see a processor targeted for embedded applications. Typical power of 3W is attractive. I think Freescale is prominent player in embedded domain so far with its wide range of low power processors for embedded, industrial domain. Let's see how AMD could compete with Freescale with its new series of processors in this domain. Have AMD published technical documents yet?