They host Bradford City on Monday in a game that is televised live on Sky TV, then the following Saturday they play high- flying Dagenham on what has been dubbed ‘Family and Friends Day.’

Members of the Supporters’ Club will be putting up posters around the area and handing out leaflets.

Christine Balford, commercial director at the club, said: “It is important that the club and the fans work together to bring new supporters into the club.

“We appreciate that families are feeling the pinch financially and we try to keep our prices competitive.

“That is the reason why Under-10s can attend matches for free.

“We hope that this initiative will encourage those who are already coming to the game to persuade a member of their family, a work colleague or a friend to join them. We want to see youngsters in the town wearing Darlington shirts with pride rather than Manchester United or Chelsea tops.”