JOHNNIE WALKER DOUBLE BLACK LABEL INSPIRING STORIES LIMITED EDITION

By partnering with photographers from around the globe, we have turned Johnnie Walker Black Label and Johnnie Walker Double Black bottles into gallery spaces for inspirational people doing inspirational things all around the world.

They’re not famous, nor do they seek the spotlight. They’re men and women of every age, across every continent, proving that anyone is capable of inspiring others.

To share their stories and celebrate their efforts and achievements, we have partnered with photographers from around the globe to capture them in action.

Hundreds of photographs were submitted, but only twelve were chosen. They represent a beautiful range of emotion and humanity. From the ancient art of loom weaving in the Philippines to forest rangers in Peru tasked with the protection of endangered rainforests, these inspirational stories celebrate the everyday and the epic.

Available in selected airports across the USA and Asia.

The ocean provides rich rewards for those who brave it.

Merchants walk for two weeks to trade at the Pushkar fair.

Once a dying skill, loom weaving is being revitalised by skilled craftspeople.

Rangers risk their own life to protect the life of the forest.

In the face of modernity, Samar Lal upholds traditional through storytelling.

Generations of fisherman have fished this way, passing skills to their sons.

Travellers find happiness not only in their journey, but in other people.

Humankind isn’t meant to fly, but paragliders find freedom in the skies.