UK: Purple Sony Xperia Z now available for pre-order from Clove

The fancy-lookin’ (even for guys) Sony Xperia Z in purple is now available for pre-order in the UK. Clove is offering the unlocked unit for those who don’t want to sign a contract with O2, which got the exclusive launch rights for the sexy phone.

The price is set at £498, which translates into roughly $744. Kinda steep, but then again – that’s the price sans any long-term commitments.

And if you order today, you’ll get your unit in early April, Clove confirmed in a blog post.

Alternatively, you can go for the white or black Xperia Z, both of which are also available from the phone retailer. Check them all out from here.