Imagine our excitement at being invited to assist with the branding and marketing of a new multifaceted student hangout consisting of an existing trendy bar, a new coffee shop offering "coffee from the gods", and an as yet unnamed internet and gaming café which boasted the fastest internet speeds around!

First we resolved a name for the internet café. It was set behind the bar and coffee shop, so we called it 'The Backspace'. We then worked a keyboard key theme into a clever poster and flyer campaign for the coffee shop and internet café, and devised a loyalty programme to fit...