Sharing Your Why

Keep digging until you find the story that best illustrates why you do what you do. Keep reflecting on what makes you and your story unique.

Once you have identified your why, it’s time to start sharing it. There are many places you can use your why and tell your story.

In the content of your insurance agency website.

When networking and building relationships with referral sources.

On social media.

In any video or email marketing you do.

When talking to prospects so they know why they should choose you.

Your why needs to the center of your agency’s message everywhere.

But, don’t just say it. Show it too. This is where video and social media can really help out.

Your why is your passion. It’s what inspires you. It’s what keeps you showing up every day. Show your passion, and you will succeed.

I believe in the value and importance of the independent insurance agent channel. And, I want to help agents and brokers be more efficient and successful in achieving their goals.

This is my why.

What is your why?

About the Author

As senior vice president of sales and marketing, Becky Schroeder oversees ITC’s sales and marketing departments. Her specialties include creating and documenting processes; establishing metrics for managing those processes; developing content strategy and generating leads; and driving the overall company sales and marketing strategy. Becky was named an Elite Woman in Insurance by Insurance Business America in 2016. She has a master’s degree in integrated marketing communication from Emerson College in Boston and a bachelor’s degree in journalism from Texas A&M University. Becky is a big Texas A&M football fan and enjoys cooking, reading and spending time with her husband and their three daughters.