2/20/2012 2:30 PM PST

Whitney Houston's "home going" ceremony has turned into a money maker for her Estate -- which very quietly struck a deal to sell the video of the funeral.

Here's how it went down ... Associated Press provided a live pool feed of the funeral to media outlets around the world (including TMZ) on Saturday -- but everyone had to pull the footage 24 hours later. Why?

A rep for the family confirms the family has now "agreed to license footage to several media outlets." The rep says the family is charging "customary fees" to ... "help maximize the estate for the benefit of Bobbi Kristina."