Category Archives: Social Media

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One of the challenges of the digital revolution that we’re living through today is its complexity, and the broad range of implications that companies need to wrestle with. Consumers are shopping in different channels, often hopping across them to complete a single purpose – what are the teams you need to have in place to deliver what’s needed across that journey? Consumers are creating showers of data in their wake – how should companies make sense of it, and what skills do they need?

I love this infographic McKinsey created not too long ago because it attempts to paint a complete picture of the implications of this revolution.

As well as being choc full of useful data, it provides a big picture of what’s going on. This kind of broad perspective is more important than ever because the array of challenges and new technologies create huge temptations to focus on narrow issues without understanding how they fit into the broader business. What this infographic really highlights is that it’s so important to get many things right. Great data insights without a great product? Big waste. Great product that your customers don’t want? Big waste. Wonderful execution of a bad product? Big waste.
How are you getting the balance across data, design, and delivery right? Who’s doing this well?

Teens still love Facebook. No news there. According to a recent study by Piper Jaffray, 33 percent of the 5,200 teens surveyed choose Facebook as their most important social network.

Following behind, Twitter has 30 percent of the vote, while 17 percent of teens say that Instagram is the most important social network.

What’s notable, however, is that interest in Facebook seems to be declining heavily among teens. Though teens still dub Facebook their most important socialnetwork, Piper Jaffray reports that the numbers are down regarding how many teens see Facebook as the most important social media website.

Over the past year, the number of teens who deem Facebook as the most important social media site has dropped from more than 30 percent to just over 20 percent. But it’s not just Facebook. Almost all social media sites have either seen a decline or stagnation in their importance to the teen demographic.

YouTube may usurp Facebook soon as the most important social media site, though it too has shown a decline in importance. As it stands right now, YouTube also has around 22 percent of the vote, but seems to be declining at a much slower pace.

Both Instagram and Twitter show strong growth, especially this spring as kids gear up for summer.

But in true teenage fashion, the survey group of 5,200 teens made sure to note their favorite social media tools that were excluded from the list. According to the PJC study, teens are intrigued by Wanelo, Vine, Snapchat, Kik, and 4chan, in that order.

Just as much as Twitter poses a threat, so too do these up-and-coming social apps that have taken teens by storm.

However, Facebook Home (a new Facebook-baked Android skin) may prove useful as teens’ interest wanes. Not only will it give Facebook insight into which apps to look out for, as it monitors when and how often users launch apps, but it will put Facebook in front of users at a much more pervasive scale.