'Jenga' like hotel design an advertiser's dream

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At first glance, the Hive-Inn resembles a colourful set of stacked
blocks that are reminiscent of the precarious balancing game Jenga. But they
are much more than that, of course, and the individual elements make up
a proposed hotel concept by Hong Kong-based architects at OVA Studio.
The building, designed for the Radical Innovation Awards, is composed of
recycled shipping containers whose modular design allows for rooms to be
traded in and out without disturbing the surrounding containers.
This clever concept presents extensive branding opportunities. Since
portions of the hotel can be changed, containers could be temporarily
sponsored by companies like Ferrari, who would decorate the space inside
and out. It would give fans of the product the opportunity to live in a
place that’s crafted with a brand's unique sensibility and aesthetic. As
different partnerships begin and end, the exterior would always have
something new to see.
Although presented as a hotel, the architects see other possibilities
for Hive-Inn. They envision it for use in emergency housing or medical
care units. Mobile apartments or offices are another option. Imagine if
your home travelled with you as you moved from one country to another - you'd never be far from a warm, familiar place.
Featuring: Atmosphere
Where: SHEUNG WAN, Hong Kong
When: 22 Apr 2014
Credit: Supplied by WENN.com