Tag Archives: brand

Do you dream of being the biggest name in your industry? Let’s be honest, don’t we all? But creating a successful brand takes time and hard dollar investment and you have to be able to back it up with a great product or service. When you look at successful brands like Apple, how excited do you get about buying the latest iPad or iPhone? How sure are you that the next time you drink Coca-Cola it will taste exactly the same as it did before? Are you certain, every single …

1. Attention without conversion is narcissism Attention for the sake of attention feeds your ego. Attention for the sake of conversion – that is, building a following through your permission asset so your movement (not product) can make people’s lives better – feeds your wallet. The choice is yours. Remember: It’s not about the number of eyeballs that see you – it’s how much clearer those eyeballs can see because OF you. How good are you at attracting, converting and multiplying attention? 2. Mattering is the best marketing Mattering means …