Do you know there is only one ingredient that separates
successful businesses from unsuccessful ones? That
single ingredient is simply none other than how the
business owner(s) think.

The reason why some people succeed in business and
others don’t is that most business owners are negative
thinkers, and they don’t even realize it. They start a
business, but lack confidence in their own ability to
succeed in their business.

A lot of unsuccessful business owners have the
entrepreneurial spirit, but they lack focus – often jumping
from one business opportunity to the next. Most of them
have never taken the time to set clear-cut goals for their
business. They tend to be more concerned about how
much money they are going to make, rather than on what
potential customers want.

On the other hand, if you observe successful business
owners, you will notice how well their minds are focused
on success. They are positive, optimistic thinkers. They
do not jump from one business opportunity to another.

When they first start out, they do not scatter their energy
by starting and running several businesses all at once, but
instead will take the time to nurture and build one
business or product line upward (horizontally). They have
a success-consciousness, and are horizontal business
builders, instead of vertical business builders. They know
that it takes time and hard work to build a successful
business.

Unsuccessful business owners tend to be impatient, and
expect to get rich overnight. They are unrealistic in their
goals, and want instant results. They often blame others
when profits are slow in coming, and will give up when the
going gets tough.

But, successful business people are fearless in their drive
to succeed. They will take immediate, massive, repeated
action to achieve their goals. They will never give up until
they make their dreams a reality.

They are more concerned about customer satisfaction,
inspiring trust in prospective customers, and building long-
term relationships with their customer base… the factors
that create success. They place more emphasis on
selling good products and services, than on making
money. They know and understand that the ultimate
reward of customer satisfaction is financial (monetary)
success.

Some successful business people are well educated and
some are not, as far as a formal education is concerned.
What sets them apart from unsuccessful business owners
is that their mind stays focused on success, regardless of
the obstacles in front of them.

If you are to achieve success in business, it is important
that you maintain a success consciousness. You must
keep your mind focused on the road to success, not the
obstacles you encounter on the road to success.

When you know your purpose for being in business, you
cannot be led astray by circumstances, words, or other
business opportunities that have nothing to do with your
goals. You must train your mind to focus on the end
result – the goals-you want to accomplish, not your
obstacles.

If you do, you will be able to achieve practically any goal
you choose for your business.

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.

Mistake #2: Giving Up Too Easily

What would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.

Mistake #3: Not Adapting to Current Times

Remember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.

Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!

Mistake #4: Lack of Consistency

In order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!

Mistake #5: Backing Off When Goals are Achieved

Finally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.

Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

“I wish for you a life of wealth, health and happiness; a life in which you give yourself the gift of patience, the virtue of reason, the value of knowledge, and the influence of faith in your ability to dream about and achieve worthy rewards…Jim Rohn

Network marketing has always held a special aspiration for people who look beyond conformity and the status quo, the driftwood of today to the horizons of tomorrow. From the beginning, this networking foundation has offered the opportunity for every day people to start a home business with minimal capital and potential of maximum profits. The business concepts are based on the tried and true principles of leverage, duplication of a simple marketing plan and residual income.

There is a new enterprise now that has opened this opportunity to even greater dimensions and created more advantages with major trends in internet marketing, shopping and advertising.

Being a networker is about setting standards of excellence and inspirations to live our dreams. We purposely plan our futures to be bright and fulfilling because we focus on today’s challenges and responsibilities to be the best we can be.

We have learned many of these indomitable skills by listening to a legendary business leader and philosopher, Jim Rohn. He personified the true spirit and heart of a networker and I have never been more proud than to be in this like-minded association. Jim Rohn has recently passed away but his thoughts and guidance live on. His seminars on tapes and CD’s have been friendly narrators on many road trips. His gentle words have fueled many ideas and ambitions about believing in yourself. He made the complex ideas sound powerful and attainable with simple steps to action. He was a tremendous friend to those that knew him with style and charisma, yet with integrity, humility, kindness and understatement. Isn’t that what we would all aspire to? He always appreciated his humble farm roots and his reflections about planting the seed…reaping what you sow…never giving in…laughing and loving, have made a difference in countless people’s lives. Wouldn’t we all want to be able to say that about ourselves?

Undoubtedly, he was one the greatest personal development philosophers of our time. Yet, other than tributes from networkers and friends, there was little mention of his life’s achievements on TV talk shows or the Internet. There were the trite headlines about celebrities, Kardashian gossip, entertainment flubs,flips and fiascos, family feuds and even dating tips for women from NFL stars.

My choice is to take pride in being a networker and in some way at a personal level continue planting these Jim Rohn seeds of wisdom.

My main wish is to return to basics with 3 concepts that make network marketing a fair and democratic home business opportunity even though individual backgrounds may be vastly different. The hardest challenge through trial and error is to find that one business program with a simple System for Success based on 3 Steps. Every mother, father, spouse, boss, teacher, nurse, executive, janitor, truck driver, or college student needs to check out one webinar that explains how this simple system sets up home-based profits enough even for your children and grandchildren.

It’s time for you to look in the mirror and decide, once and for all, you are done playing games, or standing by idly on the sideline while other people, possibly less talented, live in nicer homes and enjoy a better quality of life. It’s time for you to honestly make the decision to get serious about your life, to stop blaming others, and investigate the 3 Steps Plan to become the best that you can possibly be. It’s a simple yes or no answer, one that is clearly demonstrated by your actions as behavior never lies.

Decide on a plan of action or remain in the situation you are in. Either way, you pay the price. What is the cost of doing nothing? The decision that can change your life may just be found in an innovative free shop and save application where average families can save hundreds of dollars if not more. Once you know how to save money on all your shopping items, imagine the incentive to learn more about how to make money by distributing this valuable tool. Talk about rejection free marketing. Who says “no” to a free download App that shows how you never have to pay top price again?

But until you watch this compelling webinar, and not a second sooner, you will never know how motivated you can become about your success by plugging into internet wealth.Then get your questions answered and request a demo to see the kinds of savings you can make for yourelf. We are here to support you all the way.

Draw personal comfort from these two famous quotes by Jim Rohn:

Let others lead small lives, but not you. “Let others argue over small things, but not you. Let others cry over small hurts, but not you. Let others leave their future in someone else’s hands, but not you.”

“We all have two choices: We can make a living or we can design a life.”