Seo Optimization Company Alpharetta Georgia

When it comes to the success of digital marketing Alpharetta Georgia and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Why Are We The Best SEO Service In Alpharetta Georgia

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word “shoe” is way too general. However, “Where can I find cheap shoes online” is a pretty good one. Similarly, the word “Europe” is way too general and Wiki sites will normally dominate these top spots. So, “the best holiday destination in Europe” is a much better phrase to focus on.

SEO - What is SEO?

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit "ENTER", a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want -- as long as it's a certain length (usually 300-500 words).

There are many freelance writers - hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they're so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

The Uses of SEO

What does a Title mean to your website? A Title is a short descriptive explanation of what your webpage is about. In a brief moment a search engine spider can crawl your site and read your title and content to see how relative your content is based on the user's search.

Page title's are a collection of keywords, categories and description all in one. The page title should be different on every page of your website, you will actually get penalized if your title is the same on every page, due to the fact that the search engine will think you have duplicate information and literally skip over the page. For Example if you are promoting 10 products on your site you should have a separate page for each product with its own title specific to the content.

As noted before you should use your keywords and or phrase in the title, and make sure you use some type of formatting. One of the most common would be something like this:

Keyword or phrase | category | Website Title

Remember search engines rank pages individually so it is very important to make the title's unique. It's also important to note that when you or someone else is searching on Google, Yahoo or MSN, the title will be the first thing that they read, so its vital to be descriptive. This is the time you need to make an impression on the reader so that they will want to click on your link and visit your site. Without a title that encourages a clickthrough your site will be dead in the water and lot's of time wasted.

If a user is interested in your title, they will tend to read the descriptive paragraph underneath called a Meta Description, and this is a meta tag or HTML tag that is embedded in the code, and is used for this purpose only, if your site does not have this tag included, they will usually grab the first few sentences from your main page of your site.

The description is basically a few sentences of descriptive information about your website, make sure it flows well and is easy to read, oh and by the way insert your keywords throughout the description. The description needs to be around 200 characters or less, you are not telling a story here, you are trying to get the reader curious so they want to clickthrough to the site.

Hope some of these SEO Tips where enough to get you going in the right direction, keep up your research!