Signage & Wayfinding Master Plan

University of Baltimore

Baltimore, MD, United States

After completing the University of Baltimore’s campus master plan, Ayers Saint Gross initiated the signage and wayfinding plan to enhance the campus image and clarify navigation. Proposed lantern pillars, coordinated with the streetscape improvements of the concurrent landscape architecture plan, define the perimeter and create a sense of arrival. Consistent building identification facilitates wayfinding by increasing the visibility of university buildings in a dense urban setting.