Tag: digi-capital

Mobile adoption is driving the growth of the e-commerce market

E-commerce is growing more important to the global market, with the growth of the e-commerce market being driven by the rapid adoption of smartphones and other mobile devices. A new report from OtherLevels, a mobile marketing software developer, has found that marketing in the mobile space is beginning to play a larger role in expanding the e-commerce market. Mobile commerce, in particular, could see significant gains through better marketing techniques.

Report shows that mobile ad spending is on the rise

The report contains data analyzed by Digi-Capital and shows that mobile commerce is expected to become the primary source of mobile revenue for retailers and other businesses by 2017. Consumers applications are expected to generate some $74 billion by 2017, and advertisers are beginning to see these apps as a promising opportunity to engage consumers. The report shows that mobile ad spending will reach $42 billion by 2017. Mobile ads are becoming a very effective way to engage consumers, especially those that would be willing to use their mobile devices to shop for and purchase products online.

Consumers respond better to more engagement

In order for advertisers to effectively engage consumers, they will need to become more adept at timing their campaigns so that they reach those that are in the mood to shop with their mobile devices. OtherLevels examined five test groups, representing certain demographics of mobile shoppers, and found that inconsistent marketing campaigns can inspire disinterest in consumers. The report found that a steady flow of messages from marketers led consumers to use their apps more often and shop at greater frequency. Poorly times messages, however, had the opposite effect.

Mobile marketing continues to prove effective for businesses

Mobile marketing has become a very powerful tool for businesses due to the large number of consumers that have come to rely on their smartphones and tablets to shop online. Better marketing strategies may ensure that businesses have the ability to properly engage mobile consumers, who have shown themselves to be somewhat fickle when it comes to connecting with companies.

Mobile games find traction with investors

Investments in mobile games startups have increased in the second quarter of this year, according to a new report from Digi-Capital, an investment group devoted to the game industry. The report shows that the value of these investments has increased by some 63% over what it had been in the first half of 2012, reaching $706 million. The report also shows that the number of investments in game companies has grown by 7%.

Report highlights the transactions mobile games represent

According to the report, mobile games have seen strong growth this year. These games accounted for 56% of the transaction value and 37% of the transaction volume seen in the game industry. The growth that mobile games have been experiencing is largely due to the increased proliferation of smartphones and tablets. As these devices become more available, more consumers are being drawn into the mobile gaming space. Many of these consumers have shown that they are willing to spend their money on these games.

Online functionality proves popular among consumers

The report predicts that mobile games and online games could grow to account for 55% of the $83 billion game market by 2016. Online games have proven to be particularly attractive due to the community elements they feature. Mobile games with online functionality have managed to attract the enthusiasm of consumers around the world, many of whom have begun seeking out similar games that offer community-based gameplay.

Tablets are favored for mobile gaming

Mobile games currently represent 72% of the money that is spent on mobile applications. This includes in-app payments that consumers make to unlock additional content. These games have become most popular on tablet devices. The report shows that tablets account for nearly 67% of mobile game use. Consumers appear to favor tablet devices for gaming because of the larger screens that these devices sport as well as their more advance graphics processing units.