We’re hiring: The Ivors Academy is looking for a Director of Marketing, Communications and Public Affairs

We're looking for a Director of Marketing, Communications and Public Affairs to join our team, a newly created role that is central to developing our marketing and communications strategy, as well as maximising the impact of our campaigning activities.

The Ivors Academy of Music Creators is a non-profit membership association that has supported, protected and celebrated music creators in the UK for the last 75 years. It is an exciting time in our history, having rebranded from BASCA to The Ivors Academy of Music Creators in March this year, we have an ambitious strategy of growth which is seeing us expand into new areas with new partners. This is a pivotal role for a creative, ambitious and skilful communicator and marketer with experience of policy development, who understands the changing music landscape and wants to be at the heart of the debate as a champion of music creators.

About the role

Reporting to the CEO you will be responsible for the effective management of messaging across the organisation to drive recruitment of new members, increase positive engagement with existing members and partners, maximise awareness and impact of our campaigning activities with opinion formers.

Duties include:

Development and implementation of The Ivors Academy Brand strategy

Development and implementation of marketing strategies including events, advertising, digital marketing, PR and partnerships to drive increased membership

Development and implementation of communications strategies for existing members including website, email, social media, print, video, podcasts and direct mail

Day to day management of the new Ivors Academy Policy Unit including policy development, press and public affairs strategy

Maintaining a network of industry partners to maximise awareness and impact

Management of our Equality, Diversity and Inclusion agenda

Development and management of The Ivors Academy Youth Network and Ivors Academy Friends offering which seek to increase the awareness and support for Academy initiatives and recruitment

Day to day management of Academy Genre Committees, marketing, communications, policy and equality team

Management of third-party providers and consultants as required

Essential Skills and Person Specification:

Significant experience including qualifications in marketing, communications and PR

Experience working in a membership organisation context

Evidence of setting and implementing successful strategies

Has creatively led a team that deliver engaging and impactful communications

Demonstrates passion and skills in campaigning, lobbying and PR

Thrives on the challenge of managing multiple projects at any one time

Demonstrable experience and knowledge of CRM and segmentation strategies