Proton to complete strategic blueprint for India by Q1

Proton to complete strategic blueprint for India by Q1
January 4, 2011 at 7:58 pm By Anthony Lim Filed Under Cars, Local News, Proton

According to news reports, Proton says it is hoping to conclude defining the strategies needed for its business expansion into India’s automotive market by the first quarter of this year.

Currently, Proton has identified the local OEM company it plans to work with – with a contract assembly and joint venture on the cards – as well as the models it would be entering the market with, said managing director Datuk Syed Zainal Abidin. The Exora, Persona and the company’s first global car, the Emas, have been pinpointed as the brand’s pathfinders in the Indian market.

He said that the plan will be presented to the board, and an annoucement made once approval had been given, adding that the company viewed India as a very important market for the brand.