Lumosity ordered to pay $2 million for deceptive advertising

The FTC said Lumosity didn't have "the science to back up its ads."

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Lumosity, the company that claimed it’s games could “help users perform better at work and in school, and reduce or delay cognitive impairment associated with age and other serious health conditions” has been ordered by the Federal Trade Commission to pay $2 million in fines for deceptive advertising.

“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” Jessica Rich, Director of the FTC’s Bureau of Consumer Protection said in a statement. “But Lumosity simply did not have the science to back up its ads.”
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The FCC has ordered the company to notify auto-renewal subscribers who signed up between Jan. 1, 2009 and Dec. 31, 2014 about the order and tell them how to unsubscribe.
Matt Lee is a Web producer for Metro New York. He writes about almost everything and anything. Talk to him (or yell at him) on Twitter so he doesn’t feel lonely @mattlee2669.