HCMC – Swedish-based coffeehouse chain Wayne's Coffee, known as one of the leading coffee brands in Scandinavia, on June 13 inaugurated its first store in Vietnam at Viettel Complex.

Applying the brand’s international standards, the new store, called Wayne’s Coffee Vietnam, uses certified organic coffee, qualified by KRAV standards, based on rigorous testing with the aim of ensuring the highest quality for maximum health benefits.

Nguyen Dinh Dung, CEO for Arya Consumer Vietnam, which operates Wayne’s Coffee Vietnam, said the brand has always been committed to pursuing development in a way that brings positive changes for customers and helps them to create a life balance, offering reasonable prices and high-quality products.

The Wayne’s Coffee project in Vietnam, the first country in Southeast Asia to host the brand, has been co-developed by Arya Consumer JSC and Vietnam-Oman Investment (VOI) Fund, which focuses on contributing to society and creating added value for the country and its people.

“The goal of the Wayne’s Coffee project is to bring the Vietnamese people the experience of organic coffee in their new favorite corner where they can slow down for a while during their hectic daily lives,” noted a representative of VOI Fund.

At the Wayne’s Coffee store, customers can buy cake, tea and coffee made by baristas from Sweden, as well as Vietnamese coffee to match the tastes of Vietnamese coffee-lovers.