When the five startups chosen for this year’s ContentShift program in Germany pitch their respective offers at Frankfurter Buchmesse, they’ll have been given three months of accelerator attention and support.

The husband-wife team of Aleida and Jan Assmann, both authors and researchers, are known for their work in “cultural memory” and its contrast in many instances to individual experience and recollection in society.

The third iteration of Germany’s publishing startup incubator ContentShift features mentoring and a €10,000 prize announced at the Frankfurter Buchmesse. And the first outing for a new YA translation honor will flag the book to American librarians.