The internet hates just about everything, but it especially hates movie reboots and remakes. But the new Blair Witch movie has cleverly managed to use that venom in a positive way, and it began with keeping the movie a secret for years.

Last week at San Diego Comic-Con, I was privileged to be in the one audience ever that thought they were seeing a movie called The Woods, but ended up seeing the third Blair Witch film. It was a shocking, awesome reveal that was long planned by the studio. And the best part was that the movie is good -- and very, very scary.

The Woods is a new, found-footage horror film with a stellar pedigree. It's from the team behind You're Next, one of the best horror movies to come out in recent memory, as well as The Guest, an equally awesome action film drenched in style. The first trailer is now here, and it's very unsettling.