Zoom is an Indian glamour and entertainment television channel primarily covering Bollywood and based in Mumbai.[1] The channel was launched in September 2004 and caters primarily to urban audiences.[2] It started out as a music/Bollywood/serial channel, but quickly pulled serials off the air, becoming a music and Bollywood news channel within months. It is a part of The Times Group, one of India's largest media conglomerates. An internet pioneer, it has been available on mobile internet since March 2009.[3] Zoom is available across 60 countries worldwide along with a digital presence.