Company C's new Mayfield rug, seen here in the cream colorway, is part of the Summer Brights collection of painterly floral hooked rugs made of 100% wool.

828 International Trading Co. is introducing the Ellington collection of traditional and transitional styles. Made in India, these 60-count wool-and-silk rugs are hand-tufted and acid washed and feature some hand-carved details.

Shaw Living's designer collection with Angela Adams grows this market with the addition of Modern Comfort, a grouping of machine-woven U.S.A.-made rugs constructed of the company's "EverTouch" nylon fiber.