When U.S. Cellular learned that sales originating online were being misattributed to offline channels, it turned to Cardinal Path for a custom analytics framework. U.S. Cellular now has a precise view of its customer journey and can attribute sales credit to its programs in real time.

In this case study you will learn how Cardinal Path:

Built a scalable, automated analytics framework to more accurately reflect the true online and offline customer journey and acquisition rates

Established a repeatable process for reclassifying offline activations and laid the foundations for a dashboard for better forecasting

Analyzed the role of each channel at different stages in the consumer’s purchase journey, further enhancing future forecasting capabilities