Keep PageRank Flowing with a 301 Redirect

A 301 redirect is a popular (and effective) way to both keep PageRank flowing through your site and help keep visitors from leaving and going somewhere else.

Let’s say your meat-based recipes page was pretty popular, and had several high authority sites linking to it. If you were to just delete the page, all of that authority would stop coming to your site.

As a result, your rankings will drop.

But if instead you use a 301 redirect to send visitors to another relevant page, like your “Paleo Diet Recipes” category page, all of that authority will pass to the new page (and remain tied to your site).

Written By

Ty is the founder and owner of TyWrites.com. He specializes in B2B blog writing, content marketing, and SEO. When he's not helping B2B businesses engage their site visitors, you can find him reading, playing roguelikes, and building Lego towers on the floor with his son.