Leviev Group

Before we start

Leviev Group has been designing exclusive buildings, interiors and furniture and bringing them to life for the most demanding clients for more than 20 years.

More than architecture

task

To create an image of a professional company with high level of service and to showcase the implemented projects. The site had to have a «wow-effect» and to inspire demanding and well-founded people to show it to their friends.

Idea

A technologically advanced and aesthetically pleasing site that would reflect the leadership of the company in its sector. A set of impressive interactive solutions, and a strict, monochromatic design with symmetrical but at the same time unusual arrangement of details which would represent the neoclassical focus of the company’s projects.

Awards

Site of the Day,
Awwwards, 2018

Website Of The Day,
CSS Design Awards, 2018

FWA Of The Day,
FWA, 2018

Screen Design,
Red Dot, 2019

First impression

The welcome screen gets you to the world of sophisticated interiors right away. You click (or tap) and hold —
and the polygonal
illustration becomes an actual interior — that is how a design project in the hands of professionals becomes a
dream house.

There’s no waiting: while you were interacting with the first screen, the site has already loaded.

3D menu

Three existing tangible interior items were chosen, one for every category, and we got a render of them
provided by the client.
This way we spectacularly linked the design to the real projects of the company.

The contrast between the headlines and the size of the rest of the texts shows the style and the mood of the
company.

Positioning in design

While the company works within the premium market sector, it doesn’t use words like luxe, wealth and elite in
its vernacular,
instead wanting consumers to decide the value of its work through its high-quality service.

We aimed to pass that idea onto the site design — we kept the balance between restraint and elegance with
thorough consideration
of every detail and didn’t tip into vulgar luxury.

Animations

With every transition or hover there’s a triangular net appearing on the images. It is associated with polygons
in the renders
of the interior items. This is how we show that even the most beautiful and complicated things are made of small
details
and long and meticulous work of professionals.

Discreet loading

The site helps to present the projects on client meetings. For the sake of convenience, we’ve made the accent
of the design
on the pictures of the implemented work. The images are loading as soon as the site is opened, and during the
smooth transitions
between pages — so users don’t have to wait for the pages to load when they open them.

Clever & adaptive

We’ve built inheritance system using native browser web components — so that sliders and images radically
change their behavior
depending on the type of user’s device.

Composite page

A page of a project is composed of a repeated group of four blocks, and some of them might be occasionally
omitted.

It helps the employees of the company to assemble nice looking and diverse stories about the projects by
themselves, without
moving away from the general style of the website.

All the visual effects were developed from scratch using OpenGL shaders specifically for the tasks of the
project.

Client says

Diana Leviev

CEO of Leviev Group

Red Collar designed a site that does not only stay at the forefront of the modern design and technologies, but also sets the high bar for the competitors.

For more than 20 years we’ve been working in design and architecture, constantly improving our professional skills and generallygrowing the business in the sector.

Working in premium sector obliges to always be the best and exclusive. And we manage to maintain the highest standards by creating our own trends and being on top for years — without missing the smallest detail in our work.

When we started working on our new site, we proceeded from the idea that it would become a part of our corporate image, form the right picture and will give us the opportunity to tell about the principles of our work and approaches to it.

Red Collar and its professional work proved that they are one of the toughest teams that develop content in the sector. By their rich experience in the highest quality product creation and the ability for competent interaction with a client, Red Collar designed a site that does not only stay at the forefront of the modern design and technologies but also sets the high bar for the competitors.