“We are what we repeatedly do, therefore excellence is not an act, but a habit”
(Aristotle)

Company’s History

Located in Ferrara, Phonix Italia was founded in 1993 by Marcello Guzzinati and represents today one of the main distributor of accessories in the mobile phone industry in Italy. According to GFK Q1 2013, Phonix represents the second largest company among its competitors in terms of market shares.

Mission

In the mobile communication world , the ability to satisfy the requirements of a market which evolves with extraordinary pace is so challenging, only a few are able to achieve. Passion, reliability, quality and investment are the focuses set by Phonix Italy. Our constant commitment to research, improvement, reliability and design make Phonix’s product range highly reliable and strong impact on the end user. Each accessory is developed following a careful and thorough analysis of the requirements imposed by our retailers and the market in which they are intended. The design is done in collaboration with our technicians partners. Every product, before going into production and before being marketed, is tested on the phone for which it is intended ensuring full compatibility and efficiency. These tests are carried out at the laboratory of Phonix Italia and, from the outset, every accessory is developed according to strict standards of quality, reliability and respect for the environment, necessary for the issue of CE and ROHS. Phonix Italia complies with the established European warranty on their accessories directly into the store where it was purchased. Phonix Italia is a certified company, whose activities and procedures are certified by UNI EN ISO 9001:2008.

Annual Sales

In view of the leading companies specializing in the distribution of accessories for mobile phones, Phonix has consolidated its sales ranking among the top companies known on the market. The Phonix policy is to offer good quality items, with care also paid to their presentation at the same time also looking for the best possible price. All Phonix products are subjected to quality control and their presentation is the subject of special attention both in the product and in the package.groups including: MediaWorld, Euronics, Expert, Eldo and other point of retail.

Distribution Channels

Phonix counts among its majors clients important buyers groups including: MediaWorld, Euronics, Expert, Eldo and other point of retail.

Partners

Phonix is partner with the American manufacturer Otterbox for marketing its products in Italy. Otterbox offer an exclusive range of high protection accessories for the most demanding consumers. Phonix is also distributor of the brands LostDog belonging to Bluetrek. Phonix was partner of Modelabs and Kingston for the distribution in Italy, currently stopped due to strategical reasons linked to the change of the business focus on higher margin products.

Clients

Phonix Italia has been always established its leadership with coherency and determination in the mobile phone accessory market. In fact, the brand “Phonix” was created to satisfy at best costumers’ needs valuing at first their expectations. Thanks to its reliability and experience, Phonix has consolidated throughout the years its presence in the great distribution of mobile phone and electronics accessories inside important groups and specialized retailers in Italy.

Packaging

Beside the careful study of the products by Phonix, even the packaging is of great importance to ensure maximum appeal to the customer. Each packaging is designed and conceived at the company’s graphic department allowing a perfect identification of the product content and a rapid information update to end customers, such as: code, bar code and compatibility. In addition to this, the packagings are updated from time to time according to the variation of technical information. A semi circle colored printed on the pack, which delimits the photo of the phone for which the accessory contained in the box is compatible for, identifies the four technical categories : audio , protection, recharging and utility . he pack that contains our accessory is designed so that it can be hung in two different positions , with the side of the photo to view or by flipping it on the transparent window side allows you to see directly the product in it. All Phonix’s packaging are equipped with “Eurohole” hook for hanging and original hologram as a seal of guarantee.

Expo System

Phonix’s graphic department is particularly attentive on the implementation of display systems for their points of sale. Phonix is able to analyze and study from time to time the problems that arise concurrently to the preparation of each point of sale either with standard equipment or with the custom ones. In our warehouses, displays of all kinds are always present in order to satisfy retailers’ needs in real time such as, backlit LED panels, totem displays, cardboard displays suitable for desk and ground, all featuring different types of graphics and several capacity in terms of display hooks. Phonix’s cardboard floor displays can be customized according to the different promotions or new trending accessories.

Logistic

Phonix’s logistic is managed internally to ensure the best warehouse management service, orders’ fulfillment and goods delivery. The shipping department guarantees high efficiency and quality of service, enabling an order fulfillment within 24/48 hours and in-time delivery to any destination. In the warehouses take place the quality control of the goods and if necessary the printing of some product information on their packaging such as compatibility, codes and barcode: this operation, according to the orders received, it guarantees a regular update of the packaging informations. As a matter of fact, a special department for product’s guarantee management is also part of the Phonix’s logistic.

Product

Our dynamism allows us to offer the accessory even before the launch of the smartphone model on the market. This speed provides opportunities for cross-selling to the points of sale of our customers. Each accessory is developed following a careful and thorough analysis of the requirements imposed by our retailers and by the market in which they are intended. The research and development is done in collaboration with our technical partners . Every product, before going into production and before being marketed, is tested on the phone for which it is intended; this way it is guaranteed the accessory’s full compatibility and efficiency. These tests are carried out at the technical department of Phonix Italia and since the initial stage, each accessory is developed according to strict standards of quality, reliability and respect for the environment , necessary for the issue of CE and ROHS certifications . Phonix Italia complies with current European warranty standards on their accessories directly at the store where the item was purchased. Phonix Italy is a certified company, whose activities and procedures are certified by UNI EN ISO 9001:2008.

Sponsor

Phonix has been sponsoring events for over twenty years, not only in Italy, but all over the world, from motomondila to football and cycling events. Phonix considers sponsoring a fundamental element of the marketing strategy of the company. “We believe that sponsorships represent one of the best ways to get in touch with our customers, allowing us to share and support their interests.

Internet

Phonix’s internet website is updated daily in order to promptly communicate all possible real time information to our customers and to our employees. In addition to the trending news and latest product information, in the website it is possible to find any suitable accessories for the smartphone you have, know the several compatibility features and have a direct line to the world of Phonix.