Determining the Best Resources for Your Content Marketing Campaign

If people post comments on your blog posts, use their thoughts and questions as ideas for future articles.

A website analytics system will help you determine the most popular website pages. Then, create resources that complement your best performing content.

You should also determine the top performing website pages. Identify the ones that help add the biggest number of subscribers to your email list, for example, and then run A/B tests to make them even better.

The number of social media shares is a robust content marketing metric as well. It highlights which topics and content types are interesting for your audience.

Measuring the Efficiency of a Content Marketing Campaign

Your metrics must be goal-oriented.

So, what primary business goals does your content help achieve? And what metrics can accurately demonstrate that those goals have been met?

Let’s explore a few possibilities.

If you want to boost brand awareness, you should monitor website traffic, the number of page views per visitor, dwell time, the number of tweets, likes, shares and comments per article, and so on.

If you use content marketing as a lead generation tool, the number of email subscribers or e-book downloads and can be two powerful indicators.

If you want to increase sales, you should track the number of conversions. Track the number of people who have become customers at the end of a free trial, for example.