How Can Trends in Art and Design affect Toothpaste?

TREND FORECASTING

THE QUESTION

In an oral care market that is culturally highly responsive to innovative whitening products, this major consumer products brand must always be on top of innovative trends and preferences in the market. How can understanding global societal trends help develop new product prototypes in a traditionally traditional category (toothpaste)?

THE ANALYSIS

Our curated report, The Future of Whitening, examined the evolving meaning of “whitening” along lines of gender and race, as well as the latest inspirational trends in art and design. The report served as the guideline for the brand’s global innovation center’s Asia product portfolio.