As Nigeria’s recession deepens and consumers pockets are squeezed, majority of those still drinking have shifted their beer preferences to value or low cost brands. Nigerian Breweries Plc, the country’s leading brewer
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Coca-Cola HBC, the parent company of the Nigerian Bottling Company (NBC) reported its full year results for 2017 on Wednesday, with the soft drinks giant posting a 24% increase in profit to €426 million. Revenue grew 4.9% in the period to €6.5bn from €6.2bn in 2016.

PepsiCo reported a sharp drop in earnings for the full year 2017 by 23% to $4.9bn, blamed on a host of factors including sales decline in its North America Beverages business unit and Quaker Foods North America business segment plus a $2.5bn one-time charge related to the new U.S. tax laws.

Seven-Up Bottling Company Plc has received approval from the Nigerian Stock Exchange (NSE) to delist its shares from the Exchange following the submission of an application it made to the Exchange, seeking to delist its shares and end its 32 years on the big board. The company was first listed on the Exchange in 1986.

Pepsi, a major brand under the care of the 7Up Bottling Company Nigeria, has said it is going to leverage technology to drive its aggressive marketing this year, with the hope of increasing its share of the Nigerian market.

The brand said its unique marketing in 2017 gave it an edge over its competitors, citing the ‘NoShakinCarryGo’ campaign, which was launched at the Lekki Tollgate on 11 August, 2017.

A few weeks before then, the brand had announced that Pepsi 50cl PET bottle price was been reduced to N100 with the #NoShakinCarryGo campaign (in Lagos and Ibadan).

Nigerian Breweries Plc, makers of Star Lager and Amstel Malta among others have officially signed a partnership deal with the Nigerian Football Federation (NFF).

The deal which was signed on Friday in Lagos is for five years and worth N2.2bn. In addition, it would see Star Lager become the official alcoholic drink of the Super Eagles, while Amstel Malta, the official malt drink of the NFF and the National teams including to this year’s FIFA World Cup – bound Super Eagles.

Nigerian Breweries Plc has said it will support the Nigerian Football Federation (NFF) as part of its contribution to ensure the Super Eagles of Nigeria are successful in Russia at the 2018 FIFA World Cup.

The brewing giant in a statement said it will sign a sponsorship and brand deal with the NFF by next Friday to show its commitment to the country’s national team as it prepares for the June World Cup tournament.

Managing Director/Chief Executive Officer, Nigerian Breweries Plc, Mr. Jordi Borrut Bel, noted that the company will be signing the deal with two out of its premium brands – Star Lager and Amstel Malta.

Seven-Up Bottling Company Plc (“SBC”) reported its nine months results on Tuesday, with the ailing company posting a net loss of ₦10.3bn, a 113% increase from the ₦4.8bn loss it recorded in the previous year.

The company, which recently exited the Nigerian Stock Exchange over its continued dismal performance in recent years, said that revenue grew 9.75% to ₦83.2bn in the nine months to the end of December. In the same period in 2017, the company recorded ₦76bn in sales.

Malta Guinness, a malt brand from the stables of Guinness Nigeria Plc, is set to launch a pan-African TV show tagged the ‘Maltavator’ challenge that will see home-grown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast.

According to a statement from the beverage maker, the Maltavator challenge will comprise 40 contestants and will challenge consumers physically and mentally through an assortment of games and obstacles, with twist and turns that will keep participants on the edge.

FIFA World Cup Trophy Tour by Coca-Cola flagged-off on Monday with an official launch ceremony in London, with former FIFA World Cup winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to send the FIFA World Cup Trophy on its worldwide journey.