by Jim Sterne Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some steps you can take today to ensure that you are making the most of this new capability and are not left behind. As this is such a nascent...

Jim Sterne is the author of Artificial Intelligence for Marketing: Practical Applications, a straightforward, non-technical guide that presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. His thirty-five years...

From the Data Deniers to the Data Forward, your organization is on this chart. The marketing race will go to the most data-enriched organizations. Time for a look in the mirror. There are some who can read well enough to navigate a cookbook. Some can write a lengthy...

Customers’ bots and agents will work on their behalf Pardon me, Sir. Yes, Jeeves? The Air Bag light is now lit. Yeah, I saw that. What’s that about? Of the 63 things that could be wrong, the most common is a misconnection in the wiring harness. It will cost $150...

Can Machine Learning Offer Hope? Yes Vendor Profile: Conversion Logic by Jim Sterne I always cringed when the discussion turned to attribution. First click, last click, time decay; what nonsense. The late George Box had it right: All models are wrong; some models...

Marketing Book Podcast host Douglas Burdett interviews Jim Sterne The author explains that artificial intelligence and the machine learning that fuels it offers so much power and so much opportunity that we’re in the same place we were with personal computers in 1980,...