Digital Marketing

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This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

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Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

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In this course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.

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With the digital marketing landscape changing and evolving rapidly, it isn’t enough to do a single training program – you need a plan to continue to learn and evolve. Smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities.

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As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing.
There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services.
Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

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This course is for business professionals and marketers who want a strong grasp on the core concepts in digital marketing – what they are, how they work and how to implement them for growth. See exactly how to build a solid digital marketing strategy and put it into action so that you are positioning your business for success in digital.

When it comes to digital marketing it can be difficult to separate out the noise from what actually matters, and focus on impact. There are so many channels, tools, technologies, and emerging approaches that it can be challenging to know where to start and how best to use your time and energy. In this session we’ll cover options and strategies for an online presence that stands out and is executed based on impact. Krista Neher, digital marketing pioneer and author of five books, including Digital Marketing That Actually Works will guide you through determining what does, indeed, actually work right now.

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Facebook advertising is a powerful way to grow your business online. In this training you will discover exactly why Facebook ads are so powerful and how you can harness them to bring your business results to the next level.

In the era of physical distancing, communicating with customers has taken on a whole new importance – and challenge. Customers we previously interacted with in-person have moved online, and now all communication must flow through digital channels.
Join Mhairi Petrovic, founder of Out-Smarts and Director at SMEI and learn the key steps you need to consider when creating your strategy.
It starts with an inventory of the channels you have and gaps that may exist. With time of the essence, we’ll then examine quick wins for businesses and ways to effectively get your message across. Finally, we’ll examine some professional, yet approachable, examples from other small businesses.

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LinkedIn Marketing gives you everything you need to grow your business on LinkedIn.
LinkedIn is the world’s largest professional network. It is the place that business professionals go to search for information, assess your credibility, connect with each other, discover business partners, and get recommendations about business topics. Learn everything you need to get started and create a presence that makes an outstanding impression for both you and your business.

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