Reading of Interest

Integrated marketing communications

by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterbor

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track.

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads. Brian Carroll, CEO of InTouch Incorporated and expert in lead generation solutions, reveals key strategies that you can implement immediately to win new customers, accelerate growth, and improve your sales performance.

Marketing Communications (Marcom) Services & Tools

This section contains marketing communications services and marcom tools to analyze and plan various aspects of your organization's marketing promotions (advertising, direct marketing, digital marketing and multi channel marketing) strategies and performance in general and in specific functional areas. In addtion, it contains a wide variety of tools that you can use for conducting financial analysis of your marketing promotions programs and campaigns, including: revenue, profit and loss projections: breakeven analysis; ROI analysis; and "what-if" scenarios. There are applications for B2B and B2C marketing promotions including retail marketing analysis tools.

Find out how you're doing before you access our marketing communications tools and resources. Take the Marketing Communications Quiz. The quiz addresses key aspects of marketing communications. It will help you determine the current state of your marketing communications planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing communications needs and investments. You will be given a score upon completion of the quiz.

Once you've completed the quiz, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.