Social Customer Service

SoDash is a SaaS Customer Service tool that businesses use to bridge the gap between Social Media and Customer Service.

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Phone: +44 (0)203 4788 651

Used by leading brands

About SoDash: Smarter Social Media

SoDash's unique machine learning engine can save you lots of time!
By classifying, prioritisng and routing data, our technology gives you richer contextual insight.
Messages are directed to the most appropriate area of your business, and SoDash can even recommend a response.

Classify

SoDash classifies incoming information by creating personalised filters providing you with far more understanding than just positive and negative comments.

Prioritise

Route

SoDash can learn whose job is what, routing the right information to the right people quickly and effectively. No time wasted.

Use Cases

The next generation of technology is helping brands to realise the potential of big data to drive real and far-reaching
business impacts. Here are a few examples of some world-class brands taking advantage of SoDash in different ways.

SoDash for Engagement & Lead Generation

The key to powerful consumer interactions is a richer contextual understanding of where they are,
what they're doing and what they're interested in talking about.

Using our technology, Gatorade UK was able to engage marathon runners with relevant messaging
and offers based on the stage they were at in their running journey.
SoDash listens to more sources than any other tool on the market, so we knew no opportunity
to engage was being missed due to lack of coverage.
Through careful analysis of message content SoDash was able to classify runners into four stages:
training, pre-event, event day or post-event, and deliver targeted ghost-written messages
with confidence.

Brands that understand consumer context have a real opportunity to engage with the public in meaningful and impactful ways.
SoDash makes that possible.

SoDash for Customer Service

SoDash listens to more social media platforms than any other tools on the market.
Our technology allows us to classify and catergorise data to give a better understanding
of the online customer chatter about your company, brand or product.
This data is then routed to person or department who will be able to deal with it the most effectively
giving you more control of your online brand image and customer service.

"Social Media has changed the way we interact with many thousands of customers; we are building great relationships,
engaging with more passengers, and helping people out when they have questions or queries.
SoDash has allowed us to listen to all this feedback, respond to our customers, and learn what it is
that they would like to see from us, every day."
– Helen Fisher, Customer Relations Information Manager at Virgin Trains

A better understanding of the customer's experience and a rapid response equals satisfaction, loyalty and revenue.

SoDash for Insight

The first generation of social media monitoring tools only give overall positive or negative
feelings towards your brand.
SoDash extracts more useful information from the social data, then classifies and categorises
this to provide unprecedented levels of actionable insight for your company.

When NatWest launched their 'Emergency Cash' TV campaign in 2012, SoDash was deployed to
monitor how well this campaign would be received by the public.

Within a short time of the TV premier, SoDash was able to immediately report impressive
positive feedback. SoDash was able to interpret negative feedback and discover that not all
viewers related to a character within the advert, meaning some viewrs weren't fully engaged.
This insight allowed NatWest to adapt their advert and change the character to gain higher
viewer satisfaction.

Products & Services

SoDash™

SoDash is our core product. It makes social media management effective and
efficient for organisations. Using our unique smart-tools you can
generate leads, manage your brand, monitor the competition and
provide exceptional customer service, in one stylish, easy-to-use web application.

SoDash Insight™

The next generation of social media monitoring demands more of your analytics, visualisation and
reporting.
We offer a specialist consultancy service that will help you maximise the potential of your
data, providing the data-driven insights to enable your organisation to achieve it's objectives.

SoDash Connect™

We are compatible with the first generation of social listening tools!
SoDash Connect allows you to easily
plug our data collection and our ground breaking machine-learning engine
into your existing tools – bridging the information gap, making them (and you)
smarter.