iContact User Reviews, Pricing, & Popular Alternatives

iContact is an email marketing software that helps its users create and send emails to generate leads and convert them into sales. It offers templates and customization features, as well as reporting and assessment tools, with the goal to boost conversion rates. In this article, we cover user reviews and pricing. Ready to try iContact? Get a free trial.

What iContact Does Well

Users who gave iContact a positive review like its easy-to-use interface that enables them to create and test emails before distributing them. Some also commended their helpful and friendly customer support staff.

One user who gave iContact a positive review on G2 Crowd appreciates the monthly calls she has with the support team since this helps her company stay on track toward improving click rates and open rates, as well as stay updated with email trends.

What iContact Does Not Do Well

There weren’t many negative reviews on iContact online, though some users said they wish it would have more integrations with other third-party apps and social media platforms.

One user who gave iContact a negative review on GetApp stated that he would like to be able to connect his Instagram, Facebook, Pinterest, and Twitter accounts with iContact so that he can easily reach the majority of his market.

iContact Pricing

iContact offers two subscription plans: Essential (starting at $14/month) and Professional (starting at $99/month). The price goes up as the size of your list increases. The main differences between the plans include the availability of triggered messages, behavioral targeting, and Zapier integration.

Plans

Pricing ($/Month)

Zapier Integration

Essential

$14 to $299

✕

Professional

Starts at $99

✔

iContact offers a 15% discount if you pre-pay for 12 months. If you have a list size that is bigger than 25,000 and are interested in the Professional plan, you may contact their sales team for a customized pricing package.

Top Email Marketing Pick from Fit Small Business

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iContact’s native integration with Salesforce includes unlimited daily email sending, unlimited users, and a 97% delivery guarantee. Plans start at $99/month for up to 10,000 emails per month. Contact their sales team for more information.HIDE ANSWER

Reader Interactions

Reviews (8)Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.Post Your Review

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What does the company do well?Contact management and email marketing. They have really great insights to be able to see what works and what doesn’t. They have great customer service as well. I usually just use the chat feature, as opposed to calling to talk to someone.

What does the company not do well?Social media integration and customization. Although you can customize quite a bit, the basic shape is still the same, which gets boring. The social medial is very basic. I would love to be able to put in a survey on why people decide to unsubscribe as well.

What do you wish you had known about the company before using?I didn’t set up the account, it was already implemented when I got on board. They are always asking for a higher level of service, but I don’t know what else it really offers.

What does the company do well?We use icontact to send weekly newsletters to over 5,000 individuals, as well as less frequent invitations and reminders to smaller groups. The platform is easy to learn and use. It’s simple to manually edit the lists, or use the link on a website to have new subscribers added immediately, which saves us time! The templates are simple to design, but look professional in your inbox. We also like that the same icontact account can be set up to appear as the message is coming from different senders, such as the Vice Chancellor, The Office of Innovation, etc. We have learned to use this feature in our favor. iconact also provides great data to analyze after sending. Most of all, the customer service is ideal. There is always a real person to message or call if you have any questions. The office even had a celebration for their recent anniversary and invited users for workshops and one-on-one sessions with their staff. The personalized attention is not something you see often. A++ for iconact!

What does the company not do well?nothing I can think of

What do you wish you had known about the company before using?I wish I would have known about icontact before mailchimp decided not to allow us to log in one day. That would have saved a lot of hassle and money (because icontact is actually cheaper for us!)

What does the company do well?Their customer support. Whenever I’ve had issues (unfortunately often) their chat feature works wonderfully. I always get people who are eager and willing to help. Honestly, it is what has kept me with them for so long at this point.

What does the company not do well?They have two ways of creating a message – through MessageBuilder or using HTML code. I’m not a coder, but we’ve had lots of instances where the Message Builder had a bug show up and then it had to be fixed in HTML (by their customer support – which does great). However, once they do that, you have to work from HTML and that is very limiting. We’ve also had issues with sending emails out using their program and receiving them in our Outlook. Can’t figure out if it’s a problem on their end or with our firewall, but it still means I have to create a work-around for actual delivery of the messages and then I can’t track opens.

What do you wish you had known about the company before using?That it was going to take some HTML skills to use the product well.

What does the company do well?Customer service is very good. Quick turn around of projects, knowledgeable staff

What does the company not do well?We have had 6 different account managers in the past 2 years, which has not helped continuity.

What do you wish you had known about the company before using?We used I-Contact for a number of years, before moving to a different company about 5 years ago. This was a mistake and after 2 years we quickly moved back to I-contact, which has much better customer service and offers actually those tools we need.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews.Post Your Review

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