Taylor Swift Previews New Song During NCAA College Football Game Commercials

“Are you ready for it?”

Taylor Swift at the 58th GRAMMY Awards in Los Angeles on February 15, 2016.
Photo by Mark Ralston/Stringer

Even though Taylor Swift has been busy all day with her duties as maid of honor for her childhood BFF Abigail Anderson's wedding, that didn't stop her from dropping some major news tonight. Fans were tipped off about another upcoming release when the pop star posted a cryptic announcement about the Alabama vs. Florida State football game on Instagram. During an ESPN commercial, Swift exclusively previewed a brand-new song called "...Ready For It."

Last week, ESPN featured her latest single "Look What You Made Me Do" in an advertisement to promote Week 1 of NCAA College Football. (No, it wasn't this corny photo.) Obviously, this is another one of her carefully arranged corporate partnerships. In addition to these networks, Swift locked down deals with UPS and Target to promote her next album.

Swift's forthcoming sixth album Reputation is due out on November 10. "Look What You Made Me Do" has already broken the one-day streaming records on YouTube and Spotify. The single debuted at No. 77 on Billboard's Hot 100 chart. Listen to a snippet of "Ready For It" in the clips, above.

Update 9/3/2017 12:00pm EST:"...Ready For It" is available to stream now on Apple Music, YouTube and Spotify.