Monthly Archives: April 2014

How to predict your photo’s popularity before you post says Sachin Karpe. A new study out of MIT gets even more granular. Researchers analyzed 2.3 million Flickr photos to develop an algorithm that can reliably predict how many times a photo will be viewed based on social context. The algorithm factors in variables including color (warm, bright shades like yellow and pink draw more views than cool, soft tones) and the type of object featured. You can analyze your unpublished photos using a prototype on Khosla’s research page, which measures an image’s potential popularity on a relative scale from one to 10 says Sachin Karpe.

Sachin Karpe talks about the 3 C’s of content marketing and they are Be compelling – Content should be intriguing and it should pull your customer into your brand. The information and perspective you provide should feel unlike anything that’s available.

Always customize – When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Your customer should feel like you are talking directly to them.

Keep consistency- Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice. All of the information should feel like it’s coming from the same place, with the same objectives in mind.

We’ve all been in one of “those” situations before. You know when your favourite project is cancelled after weeks of hard work say Sachin Karpe; when a customer snaps at you unfairly; when your best friend (and co-worker) is laid off suddenly; or your boss assigns you more work when you’re already overloaded. In your personal life, your reaction to stressful situations like these might be to start shouting, or to go hide in a corner and feel sorry for yourself for a while. But at work, these types of behaviour could seriously harm your professional reputation, as well as your productivity. Stop and evaluate – One of the best things you can do is mentally stop yourself, and look at the situation. Ask yourself why you feel frustrated. Write it down, and be specific. Then think of one positive thing about your current situation. Find something positive about the situation – Thinking about a positive aspect of your situation often makes you look at things in a different way. This small change in your thinking can improve your mood. When it’s people who are causing your frustration, they’re probably not doing it deliberately to annoy you. And if it’s a thing that’s bothering you – well, it’s certainly not personal! Don’t get mad, just move on says Sachin Karpe.

A mission statement is a key tool that can be as important as your business plan says Sachin Karpe. It captures, in a few succinct sentences, the essence of your business’s goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, employees, suppliers and the community. The mission statement reflects every facet of your business: the range and nature of the products you offer, pricing, quality, service, marketplace position, growth potential, use of technology, and your relationships with your customers, employees, suppliers, competitors and the community. Your mission statement should reflect your business’ special niche. However, studying other companies’ statements can fuel your creativity says Sachin Karpe.

We all have things that we want to achieve in our lives — getting into the better shape, building a successful business, raising a wonderful family, writing a best-selling book, winning a championship, and so on says Sachin Karpe. And for most of us, the path to those things starts by setting a specific and actionable goal. At least, this is how I approached my life until recently. I would set goals for classes I took, for weights that I wanted to lift in the gym, and for clients I wanted in my business. If you’re a coach, your goal is to win a championship. Your system is what your team does at practice each day.

If you’re a writer, your goal is to write a book. Your system is the writing schedule that you follow each week says Sachin Karpe. If you’re a runner, your goal is to run a marathon. Your system is your training schedule for the month. If you’re an entrepreneur, your goal is to build a million dollar business. Your system is your sales and marketing process.

Some of the biggest brands have seen a lot of change in their logo design over the years. Pepsi’s logo was developed first in 1980. Apple logo in 1997 helped put the company back in business. The IBM logo in 1988 had the letter T in it as the company was making analog tabulating machines.

Nokia was a wood pulp mill by the Nokiavirta river where it got its name. Canon is deeply steeped in Japanese culture with the Buddhist goddess of Mercy appearing in the original logo says Sachin Karpe.

Men and women succeed because they take pains to succeed. Industry and patience are almost genius; and successful people are often more distinguished for resolution and perseverance than for unusual gifts. They make determination and unity of purpose supply the place of ability.Success is the reward of those who “spurn delights and live laborious days.” We learn to do things by doing them. One of the great secrets of success is “pegging away.” No disappointment must discourage, and a run back must often be allowed, in order to take a longer leap forward. No opposition must be taken to heart. Our enemies often help us more than our friends. Besides, a head-wind is better than no wind. Who ever got anywhere in a dead calm? Says Sachin Karpe.