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tec.News - Issue 32

If you ask companies what their goal is, the answer is first and foremost: creating value for customers – naturally, while being as profitable as possible for the company. In many cases, however, this is merely given lip service, as the opposite is usually more correct: being profitable and thereby creating value for customers. In any case, this statement is actually not so bad. But the central question remains: What is the cause here, and what is the effect?