In concert with the name change, the 48-year-old business has undergone a new branding campaign that includes the introduction of a new logo and website redesign, according to President Charles Dixon.

Charles Dixon also announced that the company has launched a Facebook page, https://www.facebook.com/dixonpest?fref=ts. On this Facebook page, Dixon further explained the name change, “In thinking about our company identity, we believe that instead of emphasizing what we do, it would be better to have a name that emphasizes how we do our business… the reasons why our customers trust us to protect their homes and businesses. Our new name reflects our commitment and dedication to exceptional service to all of our customers.”