A number of established mobile operator platforms already carry the content, such as MTN and Vodacom, in addition to the plans to expand into Africa, the Middle East, Asia and Europe.

“The uptake in the service by operators and consumers has been tremendous, as has the interest from the content providers whom we assist in monetising their content,” MobiMedia managing director Tim Legg says.

“We have been predicting the rise in consumption of video on demand (VOD) for some time, but these numbers are factual evidence that the ‘snacking’ trend for visual content is increasing, and will do so for some time,” he added.

The full list of channels Jika TV provides are:

KidsTV

AnimalTV

CarTV

CelebTV

ExtremeTV

FoodTV

SoccerTV

LifeTV

FitnessTV

PlanetTV

EntrepreneurTV

FootballerslivesTV

LifeskillsTV

BabeTV

MusicTV

BusinessTV

GodTV

WorldCupTV

SportsTV

GamesTV

“Providing a showcase for local content is one of the most important elements in the MobiMedia offering, as it means not only do we have unique content for our audiences, but we are also able to open opportunities for local content creators to distribute and monetise their work.

“However, having said that, we are also carrying international content that resonates with local audiences. As our penetration and distribution network grows, we are expanding our content offering as well as the audiences to whom it is exposed,” Legg said.