It’s long been said in the PR industry that reputations are hard earned and quickly destroyed. It’s a nice line, which has the benefit of being true. Social media’s ability to accelerate that damage makes this a more pressing concern.

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Ben Lowndes

Writer and PR man. Director at the brilliant Social Communications in Bristol. Former communications manager for the Homes and Communities Agency in the south west, who has worked with national and local government, housing providers, developers and community groups across England and Wales. Before that, I worked in newspapers.