Diamonds emerge as investment alternative to gold

Diamonds are forever and now they are for everyone. From nose studs for Rs 1,000 to rose-tinted rocks that cost a bungalow and a lawn, diamonds today sell at all price points and Indians are lapping up these precious stones like never before.
Thanks to brands like Gili, Tanishq and Gitanjali, which today sell diamonds of various sizes and at a wide range of price points, and spiralling gold prices, diamond is the new silver. India is today the world’s second largest consumer of diamonds, a position we share with China, boosted by a 25-30% growth in domestic demand………………………………………..Full Article: Source