Marketing Musings

Posted: Dec 15, 2014 9:00am ET

ANA President and CEO Bob Liodice speaks on the industry's response to bot fraud and the formation of the Trustworthy Accountability Group to tackle broad issues within the digital media supply chain. These issues extend to fraud, transparency, viewability, and piracy among others.

Posted: Dec 9, 2014 9:00am ET

ANA President and CEO Bob Liodice provides his perspective on the ANA/White Ops study and the mission ahead for the industry to reduce advertising fraud. The ANA is committed to working closely with its industry partners to support this critical mission, he stresses.

Posted: Jun 30, 2014 9:00am ET

In the final part of this series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the need to develop cross-platform analytics in order to adequately leverage and measure digital media.

Posted: Jun 23, 2014 9:00am ET

In the second video of this three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed the opportunities and challenges marketers face in the mobile space.

Posted: Jun 16, 2014 9:00am ET

In the first of a three-part series, ANA President and CEO Bob Liodice shares the outcome of the third annual joint board meeting of the ANA, 4As, and IAB where they discussed solutions to the issues plaguing the supply chain.

Posted: Apr 28, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice emphasizes the importance of training and development in the ever-changing digital landscape and encourages marketers to develop a people-first strategy.

Posted: Apr 21, 2014 11:00am ET

In this video, ANA President and CEO Bob Liodice shares the importance of Ad-Id to the marketing industry and encourages marketers not yet on board to use it. The Screen Actors Guild recently mandated that all commercials using SAG talent must have Ad-Id. The deadline to switch was March 31.

Posted: Apr 17, 2014 10:00am ET

Following the MRC's decision to lift the advisory on the use of viewable impressions for display ads, ANA President and CEO Bob Liodice explains the importance of measurement and what steps are necessary for the marketing industry to move forward in this regard.