SANTA BARBARA, CA: AIDP, a developer of research and ingredients related to bone, joint, and cognitive health in the anti-aging arena, hired Christie Communications as its AOR.

The account will be managed out of Christie Communications' health and wellness division as the agency works to promote two recently developed AIDP products through brand development, media relations, support of existing AIDP partnerships, and the development of new ones. The agency was chosen for its experience with promoting neutraceuticals, health and wellness products, and ingredients.