Looking back at 2017: Thumbs up for brands endorsing Romanian cultural events

As you may know, once again a part of the BR team went to the most important cultural events of the country, traveling from north to south and from east to west of Romania. But what was absolutely amazing this year in terms of brand endorsing local cultural events? I made a list, hopefully I didn’t forget anything notable.

As we previously reported, according to the Romanian platform of cultural news, www.art7.com, at this moment, in Romania, we have 1,124 festivals. In my opinion, from this incredible number, probably 30-40 events/year are worth seen/attending for the quality of the program and the topics discussed.

Probably the most creative brands have been involved in Electric Castle this year. By far, the most amazing experience was offered by Lidl, as I previously explained it in a dedicated article for the event. This year, a new, unexpected kingdom broadened festival-goers’ horizon all designed by Lidl. Read about the experience here.

Probably one of the most viral videos online this summer, Morgan Freeman talking with a Romanian woman. How did this happen? A middle-aged Romanian woman left a comment on Untold Festival Facebook page explaining how thankful is she for the festival that just ended. She has a student son who is also a DJ and she enjoyed the festival since its first edition, three years ago. She attended the event with her father, who is 86 years old. This is how eclectic Untold Festival is: from 5 years old participants up to 86 years old. Visa brand was so impressed by the story of this lady that they convinced Morgan Freeman to thank her. How cool is that? Read here about the brand activation.

If you are still spending time in front of the TV, you should probably know that every 15 minutes the movie you want to see is interrupted by commercials. This is how TV functions, basically. But this Christmas, Coca-Cola did something pretty cool – they bought all the commercials from the Christmas Eve in order to offer a full movie experience to those willing to watch Tomorrowland on Antena 1. Thumbs up, cool brand!

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