Articles by Shaun Morgan

Shaun Morgan

Copywriter

Shaun MorganCopywriter

15 November 2018

The world’s most valuable brand: Apple’s secret to success

Apple has been crowned the world's most valuable brand for the sixth consecutive year. Ensuring their audience is at the heart of everything they do, Apple's innovative marketing and branding strategies build an emotional connection with their customers that no other brand has been able to replicate. Read on to discover how they do this, and why it is so successful.

3 quotes from Drift's OnBrand'18 talk to make you rethink what it is to be a winning brand

Drift is currently shaking up the saturated B2B SaaS industry, leaving marketers to scratch their heads and ask: what is good branding nowadays? We take a deep dive into the power of having a purpose; skipping the sales jargon; admitting to mistakes, and fundamentally being human.

Overheard at OnBrand '18: What the experts are saying about the state of branding

OnBrand'18 is done and dusted for another year, with talks from the likes of National Geographic, Amazon, and Uber giving us plenty of one-liners to mull over about the current and future state of branding, tech, and design. Check out the best of the bunch here.

Video game marketing is big (and getting bigger) business. With a huge variety of content to manage and blockbuster marketing campaigns to execute, digital asset management is a no-brainer to help cut costs, boost efficiency, and send out a consistent message.