Article in the magazine L'Hôtellerie Restaration of December 9, 2015

THE RENAISSANCE OF THE HOTEL VENDÔME

The oldest establishment in this city of the Loir-et-Cher has just been renovated from top to bottom to regain its former glory.

Before restoring the Vendôme Hotel (Loir-et-Cher) Valérie and Dominique Berrurier had two advantages. They already ran the Mercator hotel on the outskirts of the city (57 rooms, 3 stars), and vowed a boundless passion to the flea market. (...)

Two assets leveraged to embark on a year- project that ended in early December."We wanted tocomplete our offer, says thehoteliercouple.Thirteen yearsafter the resumption ofourfirst establishment, it was timeto have otherplans."So theyboughtfor€1.5 million,a hotel in downtownthat hadreceived norenovationsince the 1980s"It wasan institutionin decline, obsoletewith an occupancyrate of 20%. But there was the possibility of making a high-end establishment, "they say. In January, they launched a renovation project for an amount of one million euros. All interior walls were broken and the reduced capacity of 35 to 30 rooms, including two suites and two rooms accessible to the disabled. Even the ancient elevator was abandoned for a more reliable equipment. For decoration, Berrurier couple mottled frames, doors, fixtures and tables for rendering very cozy.

"We hope we will win a new star admits Valérie Berrurier. We lack a night watchman. We will see in terms of attendance." The aim is to achieve an occupancy rate of 60% within three years. The hotel will multiply communication initiatives, public relations, direct sales or organization with the tourist office of a weekend pass to attract, thanks to the TGV station that puts Vendôme at 40 minutes of Paris, tourists coming to discover Chambord or the Loire Valley.