Twitter introduces a blue umbrella emoji to celebrate Indian monsoon

With the monsoon finally settling in, Twitter on Friday launched a special blue umbrella emoji for its Indian users. The emoji went live on June 16 and will be active till August 31. "We want to celebrate the resilience of the country during the famed Indian monsoon and what better way to do it than with Twitter emojis to bring people closer to shared experiences and delightful conversations," said Viral Jani, Head of Entertainment & TV Partnerships, Twitter India in a statement.

When people tweet using #Monsoon2017, #Monsoon, #IndiaRains, #Baarish, #MumbaiRains, #DelhiRains, #BengaluruRains #HyderabadRains, #ChennaiRains and #AhmedabadRains, a bright blue umbrella will appear next to the hashtag. This is not the first time that Twitter is using an emoji for any particular event. In the past, Twitter has celebrated the local culture with customised emojis such as Diwali, Ganesh Chaturthi, Independence Day, Republic Day, International Day of Yoga and Ambedkar Jayanti.

The social media company also allows companies to use customised emoji's for their events with predefined hashtags. Earlier this year, Twitter introduced an emoji to IPL 2017 and emoji's for players from different teams for the fans using relevant hashtags. However, this is the first weather-related emoji that Twitter has launched in India.