There is this list. Its an amazing list. Its a list about ideas and advertising. A shitload of ideas about advertising from one of the greats, Luke Sullivan. His website rocks and should be on everyone’s list or blogroll.

Here are just a few bits of wisdom:

It’s less about messaging, more about content.

It’s less about ads, more about experiences.

It’s less about talking to, more about talking with.

It’s less about making people want stuff, more about making stuff people want.

Share with the world!

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Published by Peter

I am a restless Creative Technologist and Entrepreneur. Currently, I am Managing Partner @ Y.Mobile, a mobile marketing and technology consultancy. Prior to that I was an Interactive Creative Director at Razorfish, Digitas and Publicis Modem. I hold an M.F.A from Cranbrook Academy of Art and a B.F.A from The School of the Art Institute of Chicago. I like turtles.
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