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Are you using social media to promote your rentals? If not it's something you ought to try: while it may or may not give you direct bookings, what a good social media strategy does for sure is give your vacation rental brand extra credibility.

Thibault has a great point! It's also a great idea to create your own hashtag, mention it on your profile page and remind users you have your own hashtag whenever you repost.
Something like "Copy about the picture + Remember to tag your pictures with #ownhashtag and we'll repost our favourites!"