With web pages numbering in the millions and pages in the billions, search engines are a critical link in the use of the Internet. This white paper confirms the importance of search and outlines the key factors B2B marketers need to consider to optimize their companies' performance: � Organic search � Paid search � Offline communications Search engine performance is the proverbial moving target of 21st century marketing communications. It's hard to imagine a topic that has generated more white papers, and made them obsolete more quickly. The reason for all that churning is simple: as marketers change their processes and adapt to the techniques the popular search engines use to compile and rank their searches, the engines, in turn, develop new algorithms and new criteria that, it is hoped, will give users a better search, one with greater accuracy. Unfortunately, what's good for users is not as good for marketers. Search engines have been successful at honing their search criteria, and, in fact, providing a better search experience with more accurate results. As a consequence, the battleground is littered with techniques -- a good example is meta tags -- that were once valuable for search engine optimization, and are more or less a curiosity, with little impact on search performance.

Much has been written about the continued migration of -UNIX workloads to other operating systems, potentially giving the impression that the market for UNIX technology is rapidly disappearing. A more considered look reveals a very different reality: The overall market for UNIX systems is declining at a very slow rate, weighted by declines in revenues from one key vendor in the second half of the decade, while other UNIX vendors have reported modest upticks in revenue.While Linux shipments may be growing at a more rapid rate, there remains a substantial group of enterprises that continue to use UNIX, and their motivations and behavior have not been the focus of any substantial body of published research.

For the past 15 years, UNIX* has established a history of solid reliability in the data center. It typically runs mission-critical applications, including back-end databases, and it has a reputation for good performance, high reliability, proven scalability and trustworthy security. But these benefits come at a high total cost of ownership (TCO). UNIX generally requires expensive proprietary software and hardware, as well as budget-draining annual maintenance costs. These expenses are a key factor in recent, widespread migrations to other platforms--in particular, Linux*. Today's IT professionals are making strategic investments in Linux, preferring its open architecture and low cost to the proprietary-- and very expensive--UNIX platform. As an IT manager, you will find that migrating to Linux offers several opportunities for optimizing your data center and controlling costs. You should give Linux serious consideration, especially if you: Need to replace aging and expensive proprietary hardware Are looking for a flexible operating system that works well with your other systems Are seeking to consolidate applications or systems to reduce TCO Want to deploy or upgrade applications without relying on UNIX or RISC-based hardware that may not be supported in the future Have a UNIX maintenance contract that is expiring soon Are of being locked into a single vendor Linux elevates enterprise computing: you get the power, reliability and scalability of UNIX, but you pay up to 75 percent less for it.

Much has been written about the continued migration of UNIX workloads to other operating systems, potentially giving the impression that the market for UNIX technology is rapidly disappearing. A more considered look reveals a very different reality: The overall market for UNIX systems is declining at a very slow rate, weighted by declines in revenues from one key vendor in the second half of the decade, while other UNIX vendors have reported modest upticks in revenue.While Linux shipments may be growing at a more rapid rate, there remains a substantial group of enterprises that continue to use UNIX, and their motivations and behavior have not been the focus of any substantial body of published research.

Sybase PowerBuilder has remained throughout the years a bastion of application development productivity for a wide class of enterprise applications that combine heavy database orientation with a highly productive graphical user interface (GUI). Revolutionary at its inception for creating and popularizing this specific genre of distributed application development, the PowerBuilder 12 development environment today combines functional maturity with aggressive modernizations that keep it a viable and compelling integrated development environment (IDE) application runtime. In particular, the direction that PowerBuilder has taken to become a seamless Windows .NET environment with the Visual Studio shell incorporated into its infrastructure has meant that the product can now be considered equally for evolving existing systems and for developing new ones for traditional Windows 32 environments and for .NET. In particular, Sybase PowerBuilder provides the following benefits: A mature and highly functional application development environment that is currently in its fifteenth major release. Since its inception in 1991, PowerBuilder has aggressively evolved to meet customer demands for new architectures and technologies. A highly productive development paradigm for rapidly constructing both the back end and the front end of an application. PowerBuilder features the highly acclaimed "DataWindow" metaphor with native support for multiple database management systems as well as a graphical approach to painting the user interface screens and components of an application.

The complete guide to customizing, implementing and using the authentic Stage-Gate� system. Packaged into a professional, user friendly interface accessible through your web browser, this expert guide contains a collection of the best of the best - practices, proprietary methods, criteria, templates, worksheets and deliverables. Everything you need to drive lean, rapid, and profitable product innovation in your organization. Connects innovators with enabling tools through a central, easy-to-access, Solutions Directory and saves time sourcing vendors to support Stage-Gate processes such as Idea Management, Idea-to-Launch and Portfolio Management. The Stage-Gate Ready Certification program validates software applications against some 200 innovation-related criteria to reduce risks and costs incurred by would-be buyers during the selection process. Lean, Rapid and Profitable New Product Development - Improving your Productivity Developing A Product Innovation Strategy and Deciding Your New Product Portfolio Making Strategic Choices and Picking the Winners Generating Breakthrough New Product Ideas - Feeding the Innovation Funnel Winning At New Products - Achieving New Product Success with Best Practices Successfully Designing and Implementing the Stage-Gate� Process - A Best Practice Approach Portfolio Management for New Products - The Blueprint for Effective Project Selection and Prioritization Technology Developments, Platforms & Fundamental Research - Managing for Results

What is 3D printing? An ideal complement to CAD, 3D printing offers a fast, low-cost alternative for building concept and working models. Designed for workstation and network access much like a standard laser printer, 3D printing is growing in usage along with the unprecedented growth of CAD solid modeling. Both rapid prototyping (RP) and 3D printing technologies build models layer by layer from STL data. The cost difference per part between 3D printing and RP systems can be significant. Including material, machine depreciation, system maintenance and labor, a part built using RP technology can cost nearly twice as much com3D printing makes exploring multiple design iterations more efficient and cost-effective. pared to 3D printing. More expensive RP systems are often centrally located with a dedicated staff functioning much like an in-house service bureau. 3D printers are smaller, more affordable and suitable for installation near an end user providing convenience and ease of use that eliminates "departmental delay." Outsource vs. Inhouse. Enlisting a service provider to build prototype parts requires exchanging confidential STL data. Turnaround time depends on the quality and complexity of the STL file and can require additional CAD work. While there are many variables in comparing service costs with internal 3D printing costs, i.e.,

Whether prompted by the compliance requirements of HIPAA or GLBA, the growing need to strengthen IT security, or mounting user frustration due to forgotten passwords, more and more organizations are thinking seriously about implementing Enterprise Single Sign-On (ESSO). According to Giga Research analyst Steve Hunt, "Enterprise SSO works well and makes sense. It is a secure, cost effective tool for adding value to an organization. It would be wise for vendors to implement it today." But when organizations look at the ESSO marketplace, they may feel the need to send out an SOS. There is a growing number of ESSO vendors offering a diverse array of solutions each with its own capabilities, associated costs, resource requirements, deployment needs, and implementation times. The lack of a common approach to delivering ESSO makes it a challenge for organizations to compare the relative merits of ESSO solutions. No single ESSO solution can be right for every company. So how do you know which one best suits your business, its size, your budget, or your desired implementation schedule? This white paper is intended to make the ESSO evaluation process simpler and faster by identifying the critical questions you need to ask ESSO vendors you evaluate their solutions.

Whether prompted by the compliance requirements of HIPAA or GLBA, the growing need to strengthen IT security, or mounting user frustration due to forgotten passwords, more and more organizations are thinking seriously about implementing Enterprise Single Sign-On (ESSO). According to Giga Research analyst Steve Hunt, "Enterprise SSO works well and makes sense. It is a secure, cost effective tool for adding value to an organization. It would be wise for vendors to implement it today." But when organizations look at the ESSO marketplace, they may feel the need to send out an SOS. There is a growing number of ESSO vendors offering a diverse array of solutions each with its own capabilities, associated costs, resource requirements, deployment needs, and implementation times. The lack of a common approach to delivering ESSO makes it a challenge for organizations to compare the relative merits of ESSO solutions. No single ESSO solution can be right for every company. So how do you know which one best suits your business, its size, your budget, or your desired implementation schedule? This white paper is intended to make the ESSO evaluation process simpler and faster by identifying the critical questions you need to ask ESSO vendors you evaluate their solutions.

This white paper is intended to be used as an educational tool to assist the reader in the following areas: � Develop a deeper understanding of Product Information Management (PIM) � Discuss the goals and benefits of PIM � Understand the impact that PIM will have on your current regulatory approval process � Identify additional resources for broadening PIM knowledge There are multiple sources of information (presentations, meetings, Web sites and documents) that address PIM including: "Exchange of Product Information Specifications," "Data Exchange Standard (DES) Change Control Procedure" and "Product Information Management Business Process" available from the EMEA's eSubmission Web site. Please refer to the PIM Resources chapter. This paper is meant to augment, not replace, existing PIM information, and attempts to pull many of the topics from these various sources together into a single, comprehensive document. This white paper is intended to be used as an educational tool to assist the reader in the following areas: � Develop a deeper understanding of Product Information Management (PIM) � Discuss the goals and benefits of PIM � Understand the impact that PIM will have on your current regulatory approval process � Identify additional resources for broadening PIM knowledge There are sources of information (presentations, meetings, Web sites and documents) that address PIM including: "Exchange of Product Information Specifications," "Data Exchange Standard (DES) Change Control Procedure" and "Product Information Management Business Process" available from the EMEA's eSubmission Web site.

Top White Papers

Discover how HPE is responding to the massive growth in enterprise data with intelligent storage. Data helps enterprises find new ways to reach and serve customers to grow profitability, but only when it is available at the right place and the right time. The growing complexity of managing and securing data prevents businesses from gaining its full value. Hewlett Packard Enterprise delivers the world’s most intelligent storage for the hybrid cloud world by providing storage that is driven by artificial intelligence, built for the cloud, and delivered as a service.

As the financial services industry strives to rebuild its image, win customer loyalty, and fuel continued growth, implementing effective people strategies is more important than ever. So, what can institutions do to attract, engage, and retain top talent in this hyper-competitive environment? It’s time to create an engaging corporate culture that provides the flexibility, meaningful work, and philanthropic focus today’s employees demand. Check out this easy-to-absorb infographic to discover human capital trends and gain valuable insight into what matters most to today’s multigenerational workforce.

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