Washington, November 19, 2010 – The National Retail Federation and Digital Screenmedia Association (DSA) have announced a special pavilion for the NRF 100th Annual Convention & EXPO, January 9-12, 2011 in New York. The Digital & Outdoor Signage Pavilion, which will be featured on the EXPO floor, will showcase the latest and hottest signage capabilities – both outside of the store to get them in as well as inside the store to keep them captivated. This area of technology is moving very quickly and retailers need to see what must be integrated into their stores for both increased profit, tracking capabilities, cross selling and unique branding.

“Since digital and outdoor signage is such an essential part of the retail experience, we are thrilled to be able to bring this to our convention attendees,” said Susan Newman, Senior Vice President Conferences, NRF. “Retailers of all sizes will easily benefit from what the pavilion has to offer. We are thrilled to work with DSA as we celebrate our 100th convention anniversary.”

“Like everything else in this world, signage has gone digital. Retailers are intrigued by the power of full motion video and graphics to attract customers, as well as the ability to update messages in real time,” said David Drain, Executive Director of the DSA. “We are really pleased to be working with NRF on this initiative and I give kudos to them for continually bringing solutions to their show that make it a must-attend event.”

About the Digital Screenmedia Association (DSA)With over 660 members, the purpose of the DSA is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screenmedia in all vertical markets, including retail, as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies. www.digitalscreenmedia.org.

About the National Retail Federation (NRF)
As the world's largest retail trade association and the voice of retail worldwide, the National Retail Federation's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the U.S. and more than 45 countries abroad. In the U.S., NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2009 sales of $2.3 trillion. www.nrf.com.

LOUISVILLE, KY (October 4, 2010) - The Digital Screenmedia Association (DSA), a leading association focused on integrated digital screenmedia strategies for cross-channel solutions that address digital signage, interactive kiosks and mobile devices, has named Customer Engagement Technology World (CETW) as its official trade show of record.

“We are extremely excited to align ourselves with and designate CETW as the official tradeshow of the Digital Screenmedia Association,” said Stuart Armstrong, President of EnQii North America and President of the DSA. “Since we began the effort to select an official trade show at the beginning of this year, we studied the industry environment closely before naming CETW the preferred event for our association. At every turn we found CETW’s focus aligned most closely with the goals and objectives of our association.”

Armstrong added that the event’s 15 years of consistency in providing the highest quality educational programs for all buyers of digital screenmedia technologies, makes it a strategic launch pad for organizations looking to understand and utilize these technologies in their customer engagement programs.

With the agreement, the DSA will be actively involved in the process of developing conference programming for CETW events in San Francisco and New York in 2011. This alliance will support the DSA charter around education, advocacy, and networking, with a portion of its members’ exhibition investments at CETW being allocated to assist the DSA in creating more global educational offerings.

“We are thrilled that the Digital Screenmedia Association has chosen Customer Engagement Technology World as their Official Trade Show. CETW welcomes the opportunity to align itself with organizations that truly understand how digital screenmedia and customer engagement technologies converge to affect the organizations deploying them. There is no question in our mind that DSA understands these intricacies and promotes these ideals,” said Lawrence Dvorchik, General Manager of CETW. “We look forward to working with the DSA and welcoming their members to our events.”

“CETW possesses an incredibly passionate devotion to ensuring each event is buyer-focused and covers the entire buying ecosystem which is critical for end-users, such as venue and network owners, brands and agencies to understand,” said Armstrong. “CETW’s focus on ROI, and the lengths they go to, to make sure the shows are filled with a genuine, pre-qualified buying audience, is astounding. The scope of the education and expo floor covers all points of digital screenmedia applications: digital signage, kiosks, mobile marketing and social/loyalty networks. CETW goes above and beyond what all other shows seem to do to ensure that exhibitors have opportunities to meet face-to-face with customers who not only have a need for their products, but the authority and budget to make the purchases.”

“In addition to being the official show of the DSA, this agreement allows CETW to further our mission of educating buyers of all customer engagement technologies throughout the year and around the world,” Dvorchik said. “The DSA’s focus on education will help provide buyers with information to further their deployments, allowing them to make smarter technology purchases from CETW exhibitors and ultimately gain ROI from their customer engagement technology programs.”

For more information on Customer Engagement Technology World (CETW), visit www.cetworld.com or email Lawrence Dvorchik, General Manager by email.

Customer Engagement Technology World events cater to the purchasing & educational needs of venues, brands, advertising agencies, network operators, integrators, resellers and distributors, to enable them to gain better strategies and technology to engage their customers.

For 14+ years, Customer Engagement Technology World (featuring KioskCom & The Digital Signage Show) has delivered strategic, marketing and technical business solutions for organizations focused on enhancing their customer engagement programs through digital media such as kiosks & self-service, digital signage, digital out-of-home/place based media, mobile and other customer-facing technologies. The strength of CETW Events continues to be the delivery of high-quality education by top presenters and an attendee audience that has been pre-screened and pre-qualified, across all vertical industries. They come to CETW because they know they will receive high-value opportunities from education to networking and product demonstrations. For more information on Customer Engagement Technology World, visit www.cetworld.com.

About Digital Screenmedia Association

The Digital Screenmedia Association was formed through the April 2010 merger of the Digital Signage Association and the Self-Service & Kiosk Association. With over 650 members, the purpose of the DSA is to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. See www.digitalscreenmedia.org.

About JD Events

JD Events is dedicated to the creation of targeted and innovative industry-leading events that deliver unmatched results. The company brings together highly qualified buying audiences, education-rich content and high-level networking opportunities -- all geared toward increasing business transactions in the markets it serves. For more information on JD Events, visit http://www.jdevents.com/ or contact Joel Davis by email.