UK's first Mobility-as-a-Service (MaaS) system launches in the West Midlands

The UK’s first Mobility-as-a-Service (MaaS) system has launched in the West Midlands region, with the revolutionary Whim mobility smartphone application offering seamless travel by bringing different modes of transportation into a single app.

Developed by the Finnish pioneers of the concept, MaaS Global, Whim offers National Express bus and metro tickets, routes and timetables, as well as Gett taxi services, through the app, making traveling easier and more convenient to all passengers.

During the initial launch phase, Whim will be available on a pay-per-ride basis to consumers that have signed up to the service, and new users will be invited to join via the Whim website.