Archive for the ‘Guest posts’ Category

Maddie Davis is a co-founder of Enlightened-Digital and tech-obsessed female from the Big Apple. She lives by building and redesigning websites, running marathons, and reading anything and everything on the NYT Best Sellers list.

Times are changing and that includes the way we’re searching for products online. As technology becomes more accessible and traditional tasks are reinvented for greater convenience, consumers are choosing to use voice for their queries and questions over traditional text-based searches. To remain successful in e-commerce, brands must adapt to meet these new demands. Here are a couple quick tips to get you to get started.(more…)→

Laura Gayle is a full-time blogger who has ghostwritten more than 350 articles for major software companies, tech startups, and online retailers. Founder of www.BusinessWomanGuide.org, she created her site to be a trusted resource for women trying to start or grow businesses on their own terms. She has written about everything from crowdfunding and inventory management to product launches, cybersecurity trends, web analytics, and innovations in digital marketing.

E-commerce opens up exciting profit opportunities for most retail businesses. Your customer base can multiply exponentially, there is unlimited space on your virtual shelves to display merchandise, and you can have 24/7 store hours. But as with most things, there are some drawbacks to tackle as well.

One of the biggest headaches for e-commerce businesses is product returns. The wrong size, color, model, damage in transit, or any combination of the above could be potential culprits. The return rate for online purchases is more than double that of brick-and-mortar stores with upwards of 30 percent of items being sent back. Returns can cut into retailers’ profits substantially, with added shipping costs, labor, and lost sales. Fortunately, there are some effective ways to limit the boomerang effect and decrease the amount of shipped merchandise that comes back.(more…)→

Kevin Urrutia is the founder of Voy Media, a Facebook Advertising Agency based in New York. He aids businesses in effectively improving sales and conversion through the effective utilization of Facebook advertising. Voy Media is an expert in determining the best approach, coming up with a unique solution for each client.

There are numerous ways on how you can use Facebook for marketing purposes. One of the newer ways to do so is through Facebook Live, a feature of the social media network where a user can share videos in real time.

Facebook Live has the potential to be an effective way to do advertising on Facebook, especially in increasing engagement and brand awareness. Here are seven ways on how to achieve just that.(more…)→

Not all social media channels are created equal and Facebook is one of those platforms that you just want to get right first time, particularly if you’re the owner of an e-business and thinking of advertising your goods online.

Getting the right content for a Facebook marketing strategy is not an impossible task, though plenty of hard work needs to go into it. With the right research and the right style in place, your eCommerce marketing campaign should start seeing some impressive results.

Adelina Benson is an email marketer and writer at AcademicBrits. She develops marketing strategies, edits and proofreads company emails.

Online shopping can be incredibly convenient, but it can also be a frustrating task. Research has shown that online retailers suffer around a 70% rate of cart abandonment at the checkout from potential customers; our society has become accustomed to life’s interactions being seamless and easy, and so if online transactions become frustrating for any reason, people will simply abandon them. Here are some ways you can reduce the number of customers abandoning transactions at the last hurdle.