Headlines

02/13/2015

A new report from financial services company Nomura finds total-day live cable viewership fell 12.7 percent during January, after smaller declines over 2014. Viewership dropped 11.5 percent in December and 10.9 percent in November, according to the report.

02/06/2015

By now you’ve heard enough about native advertising that you’re likely pursuing a strategy, or at least you know it’s worth considering. Native makes sense for so many reasons, not the least of which is its advantage as a mobile advertising solution.

01/26/2015

Disillusioned with page views as a reliable metric of their ads' effectiveness, advertisers are increasingly demanding to know whether readers stick around long enough to actually see their online ads.