Paytm Mall offers same-day delivery, installation of big appliances

BENGALURU: Online marketplace Paytm Mall has started offering same-day delivery and installation of large appliances across 20 cities to make the most of the high margins and prices that this segment offers. Paytm Mall has tied up with brands, distributors, and multi-brand stores to fulfill these orders.

Close to 80% of the orders received by the platform are fulfilled by vendors within the city who also offer installation services at a nominal charge.

“Our brand-led tie-ups with local merchants have helped us ensure high availability, fast deliveries, and smooth installation services for our consumers which has in turn yielded growth for our partners. The upcoming summer has meant an increase in sales of air conditioners that has been further boosted by easy deliveries and installation services offered on our platform,“ said Amit Bagaria, vice-president at Paytm Mall. The category has a 500-strong sales team to scale the services to 50 cities through tie-ups with local players.

Recently, Flipkart and Amazon India also announced their investments for installations of large appliances ordered on their platforms, creating a chain of specialised warehouses and distribution centres.

Paytm Mall, which is a pure play marketplace, does not stock inventory and will also process intra-city orders from their nearest brand retailer or business partner.

“For fulfilment, we have a massive network of 40-plus service partners to handle logistics. Our partners like Blue Dart, Delhivery and Xpress Bees have specialised services for local deliveries with correct handling and shorter delivery times,“ said Bagaria.