Blonde Ale is almost here

February 10, 2012 7:42 pm

We can hardly hold it in: FINNEGANS Blonde Ale is rolling out in March! Available through the summer at most retailers currently carrying the Irish Amber, fans can find the one nearest you at www.FINNEGANS.org starting March 1. What’s this blondie all about? The Blonde Ale will be more suited for a scorching summer day […]

We can hardly hold it in: FINNEGANS Blonde Ale is rolling out in March! Available through the summer at most retailers currently carrying the Irish Amber, fans can find the one nearest you at www.FINNEGANS.org starting March 1.

What’s this blondie all about?

The Blonde Ale will be more suited for a scorching summer day than its redheaded counterpart. Expect the same malty character as the Irish Amber with a lighter body and crisper finish.

But wait a minute – a blonde ale from FINNEGANS, your friendly, neighborhood Irish brewer? That doesn’t sound like a brew from the emerald isle. What will our purist Irish fans think?

Relax. Our Blonde Ale is no fair-haired American imitation touting her 10% Irish heritage on St. Patty’s day. FINNEGANS Blonde Ale was crafted and brewed by Damian McConn, a bonafide Irishman and brewer over at Summit, where we contract brew all of our beer. So if he says it’s Irish, it’s Irish.

How does a brewer develop a new beer, exactly? Damian met with Jacquie Berglund, our CEO and rambunctious social entrepreneur, to discuss the kind of beer she was looking for. And Damian, being the brilliant alchemist that he is, took her abstract ideas and reverse engineered a beer that nailed her desired characteristic, including general taste, ABV, bitterness and color. Perhaps most impressive? He did it using nothing but water, yeast, hops and malted barley. Move over, Macguyver.

Make sure to taste FINNEGANS new brew for yourself next month – it’s only here for a limited time. As always, 100% of profits help fight hunger wherever FINNEGANS is sold, so there’s no guilt in picking up an entire case.