10 principles for managing, marketing and motivating in a recession

Even if you're not in the midst of a bailout, bankruptcy or a merger, chances are this "Great Recession" has created turmoil and uncertainty in your business.

What we are living through today may be a once-in-a-lifetime economic downturn. It's a time when tough short-term decisions may need to be made. But smart marketers must always keep one eye on the future and not forget what it is they want to create for their companies. Adage Age offers up 10 principles for managing, marketing and motivating in a recession that work equally well in good times and bad. To read the complete article, click here

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ABOUT MILLCRAFT

Founded in 1920 and headquartered in Cleveland, Ohio, The Millcraft Paper Company is an independently owned, fourth generation merchant serving the professional paper, packaging and graphic arts industries.

Millcraft is nationally and locally certified as a woman-owned diversity business through the Women’s Business Enterprise National Council (WBENC) and the Cities of Cleveland and Columbus. Long committed to a guiding principle of product sustainability, Millcraft paper and product lines are environmentally certified by the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI).