Is Your Salon Gift Cards Really Working For You?

I know that salon gift cards aren’t anything new. In fact, I’m sure that most of you probably have them displayed at your reception desk.

But is it something that you are actually actively marketing to your clients? Or is it even worth it?

Well, today we are going to look into just how impactful salon gift cards can be.

For instance, did you know that the annual spend on gift cards per year is over $100 Billion!

And that 61% of gift card holders spend more than the amount of their gift card (75% of those who overspend, spend 60% more than the value of their card).

What does that mean?

It means that if your client comes in with a salon gift card, chances are they are going to splash their own cash on other services or products. Looking at these stats, just imagine the radical increase in revenue you’d receive if you started selling even more gift cards.

But is salon gift cards something that your clients even want? Well, the short answer is YES!

Did you know that gift cards have been the most requested item on holiday wish lists since 2007.

If that doesn’t WOW you, then how about this: It has been reported that more than $41 billion in gift cards went unused between 2005 and 2011!

That figure is completely out-of-control!

On the surface, the idea of selling salon gift cards that will never be redeemed may sound amazing! It’s basically free money, right?

However, it is in fact better to actually encourage your clients to come in and make use of them (Since we now know that there is a good chance that they will spend more once they arrive anyway).

But how can you remind clients to redeem their salon gift cards? Well, if you are part of the Phorest Fam, then it’s quite simple actually. Did you know that you can email all of your clients who have yet to redeem their cards and remind them to come in before the expiration date.

Pretty cool, right?

If you would like some assistance in putting your salon gift voucher email together, simply contact Louise from our Grow Team at louise.reindl@phorest.com. She would love to help you get those clients back in and spending.