A website telling women to be rude, selfish and thin has become a huge hit. It’s a satire, its founders promise Barbara McMahon

They try to do as little as possible except sleep, shop and party till they black out. They couldn’t care less about current affairs, but are up to date on all things Kardashian. They are young, brash, breathtakingly self-absorbed and think that the three rules of getting ahead in life are: don’t be easy, don’t be poor and don’t be ugly. Not necessarily in that order. Welcome to the world of the betch, a fantasy universe created by three American women that is funny, offensive and likely to make them rich.