'100 Days Of Heat' Heads Indoors

The effort to cut down on drunk driving in South Dakota has gone from the street into the saloon.

“100 Days of Heat” is meant to cut down on traffic accidents during the peak summer months from Memorial Day to Labor Day. The program has already targeted the highways, and now it's moving to the source.

“I just need one for my friend, so I'll give you that one back,” a Rookie’s Bar patron told Eric Majeres as he handed out new coasters to the crowd.

“Are you familiar with the ‘100 Days of Heat’ campaign going on?” Majeres asked another table.

Highway Patrol Troopers statewide have cracked down on speeders, seat belt use, and most importantly drunk driving since the campaign began Memorial Day. Now the state is putting a round reminder on tables at bars from border to border.

“It’s both temperature and moisture sensitive when you put your beer on it and eventually the message appears on the coaster,” Majeres said.