19 creative career page examples from Everlane, Headspace, Stripe and more

The Hire Team

Published Mar 13, 2019

When candidates visit your company’s career page, they’re doing
more than just looking for open positions. Job seekers on your
website are assessing your company’s culture, values, and work
environment to help judge whether they might want to work there.

And potential applicants trust their instincts: According to a
CareerBuilder study, 45% of
job seekers feel that they know what working at a company would be
like based on their career site.

Be sure to leave a strong, positive impression with powerful
messaging and engaging visuals to encourage people who are a great
fit for your company’s roles to apply. To help you do just that,
we’ve gathered examples of 18 standout career pages. Use them—and
the companies behind the pages—as inspiration for your own site to
help you gain a competitive edge in your recruiting.

Show proof of your employer reputation

To bring potential candidates a step closer to applying, highlight
evidence of your company’s workplace quality on your career page
through testimonials or even Glassdoor ratings.

Medallia doesn’t just tell job seekers that the company is a great
place to work—they show the strength of their employer brand with
employee testimonial videos. On camera, each employee gives a short
explanation of why they like working at the company. Seeing
employees advocate for Medallia can help boost job seekers’
confidence in the company and encourage them to apply.

Zuora’s page motivates candidates to apply by providing third-party proof of
what it’s like to work there—the page highlights an average Glassdoor rating of
4.5. Displaying this figure can help assure job seekers that the company is a
great place to work, encouraging them to learn more about current job offerings.

SweetRush builds their credibility as an employer by highlighting
Glassdoor review quotes on their career page. This positive
feedback from employees gives job seekers an authentic glimpse into
SweetRush’s work culture.

Stripe's career page highlights links to notable coverage about
their company from Bloomberg, Wired, and other reputable news
outlets to help job seekers learn about the company. They've also
included links to podcasts and academic papers that inspire Stripe's
team and reflect their way of thinking, which job seekers can
explore to get a better understanding of the company's culture.

Rather than sharing snippets of positive employee feedback, Formlabs
created blog posts to showcase their employees as individuals. The
“Our People” section of their career page links to full interviews
with employees describing their interests, work style, and other
unique details. As opposed to traditional testimonials, this content
is an authentic and organic way for job seekers to understand
Formlabs' culture and decide whether they would be a good fit.

Tell a story through video

Capture your current employees and office on camera to give job
seekers an authentic impression of what it’s like to work at your
company.

While most career pages feature still images, ReviewTrackers
showcases a video to differentiate their page. The video provides an
authentic, engaging inside look at the company’s strong work ethic
and fun-loving culture. After seeing shots of their office and
friendly employees, people looking for a collaborative startup
environment will feel eager to apply.

With its no-frills style, HomeSpotter’s career page video motivates
candidates who appreciate their principles to apply. The video
features a single shot of HomeSpotter's CEO discussing the company's
four core values. At a time when so many companies highlight their
culture's material perks — foosball tables, beer fridges —
HomeSpotter's down-to-earth video is refreshingly genuine.

Drive visitors to apply with great UX

To generate applications, your career page must make it as easy as
possible for job seekers to learn about your company, read through
job descriptions, and find the right job opening.

Trader Interactive minimizes friction on their career page by
placing multiple search options right at the top, rather than just
providing a list of positions. Potential applicants can use both a
filter and a search bar to quickly find open roles that are a great
fit.

The power of Everlane’s career page is that it connects the company
with all visitors, both applicants and non-applicants. The page’s
side CTA buttons encourage passive candidates to join the pipeline
by dropping a resume or receiving job updates. With this feature,
Everlane can connect with skilled site visitors who may want to
apply in the future.

SSENSE's career page uses a clean, minimalist design — a concise,
simple paragraph surrounded by white space explains why job seekers
should consider working there. This sleek aesthetic makes it easy
for job seekers to navigate the page, and it attracts the
design-focused applicants that SSENSE wants as a luxury retailer.

By integrating their Careers page with their About page,
productboard captures passive job seekers. Site visitors who visit
the About page are already interested in the company and may even
want to work there. A “Join Us” CTA at the top of the About page
leads to open positions.

Auth0’s career page utilizes a clever search engine that immediately
directs site visitors to the company’s openings. Potential
applicants select “what they love” (a department) and “where they
want to work” (an Auth0 location), and the page displays jobs that
match the criteria. By focusing on candidates’ unique interests and
circumstances, this search feature drives job seekers to apply for
positions.

Emotionally connect through messaging

Use positive language that leaves a job seeker feeling energized and excited to apply for a role.

With its welcoming messaging, Wistia’s career site encourages every
job seeker to apply. A large header at the top of the page tells
applicants to "go on, be yourself,” along with a GIF of the team
applauding new applicants. The GIF ends with a dog running across
the frame as a quick reminder to applicants that Wistia has a
dog-friendly office space.

Headspace builds an emotional connection with potential applicants
through a powerful video on the company’s career page. Rather than
focusing on office perks, the recruitment video shows employees
talking about why they feel connected to Headspace’s mission
statement and company values. The team’s genuine passion is bound to
inspire applications from people seeking purposeful work.

Shopify puts job seekers at ease by framing their career page as a
cover letter. “We're applying to you," the top of the page reads.
This innovative cover letter format—covering Shopify’s experience,
objectives, and references—takes the pressure off of potential
candidates and makes them feel more welcome to apply. The layout is
also very informative, so job seekers can easily learn about the
company and decide if they want to apply.

Thinkful’s career page drives applications by focusing on the larger
impact of the company’s work. It features inspiring language about
the mission of the company—“help us build a better education”—so job
seekers feel encouraged that Thinkful is a place where they could
make a difference.

Imgur’s career page shows that powerful messaging doesn’t have to be
inspiring to engage applicants—it can also be humorous. As a
well-known source of cat memes, Imgur includes a cat pun at the end
of their career page to get a laugh out of visitors. This simple
joke helps Imgur’s page stand out from the rest by letting
applicants know that the company doesn’t take itself too seriously.

Entry-level applicants might feel intimidated to apply to
Framestore, given the studio’s world-class portfolio. To encourage
applications, the company provides career growth resources on their
page. It includes both a careers event calendar and links to
Framestore’s programs for early-career job seekers, like
apprenticeships and internships. This all helps encourage candidates
with minimal experience who are a great fit for Framestore to apply.

Globo's mission-focused career page attracts passionate job seekers
who are aligned with the company's values. The top of the page
highlights Globo's purpose—helping people communicate around the
world—and the copy underneath describes times when the company's
work has had a great impact in others' lives. After reading the
uplifting language and anecdotes, job seekers can envision how they
could positively influence the world by working at Globo.

A well-crafted career page is a rich source of applicants

To generate a flow of talented candidates, companies need a career
page that leaves a strong, positive impression on potential
applicants. With at least one standout feature—whether it be
employee testimonials, inspiring messaging, intentional design, or
humorous GIFs—a great career page catches potential applicants’
attention and communicates what it’s really like to work for the
company.

Continually update and improve your career site to ensure it
resonates with job seekers. When you do, test different
elements—your CTAs, images, or messaging. Then, use your ATS to
check whether these changes lead to more or fewer applications. With
constant iteration, you’ll be able to improve your career page and,
ultimately, prompt what may be your very best hires to apply.

About Hire by Google

Hire is a recruiting app by Google that uses AI to make the hiring process faster and simpler. Because it is designed specifically for G Suite users, with Gmail, Google Calendar and other G Suite integrations, Hire streamlines administrative tasks so that your team can hire the best people, faster.