Radio is a medium that exists for almost a hundred years. From its beginnings, when it was just an auditory, one-way medium towards passive listeners, radio has been developing and adapting to new conditions in the world of media. Radio had to change and evolve due to digitalisation, technological development, Internet, new media and convergence. Because Internet and social networks enabled a new space for broadcasting as well as creating additional visual content, radio no longer had to be an exclusively auditory medium. Convergence, on the other hand, was one of the key processes that allowed media content to flow more easily through multiple platforms. This meant that radio can now be listened to via receivers in your home or car, through mobile phones, on computers, smart TVs, etc. Technological changes impacted the media audience as well. Once passive listeners, today's audience can be classified more as users and creators of media content that actively interact with radio stations. The emergence of various music streaming services (such as YouTube and Spotify) left radio in yet another battle for survival. All those changes prompted the need to research radio listening habits of students. The survey conducted in September 2017 among students of Zagreb School of Business showed that the majority of students still listen to radio. Students mostly listen to radio in the morning and via radio receivers in their cars. More than any other medium, radio is mostly associated with music, so it is not surprising to see that music is the preferred radio content among students. Although today's radio has an added visual and interactive component and active audience, the survey showed that students are still mostly passive listeners rather than active users and creators of media content.