The internet craze also called #Keke and #Kiki sees drivers jump out of moving cars to dance while being filmed. J-Hope, a member of the South Korean boy band BTS, is one of a number of stars who have uploaded videos of their stunts

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Just when you think the internet can’t get any weirder, it always does.

The latest internet trend is inspiring drivers all over the world to jump out of moving vehicles and dance in the street while a friend in the passenger seat films, and transport and law enforcement officials around the world are starting to speak out against the dangerous fad. Even members of breakthrough K-pop boy band BTS are getting in on the action.

The viral phenomenon is called the #InMyFeelings challenge, and is the latest – and possibly most dangerous – of the viral video dares, similar to the Cinnamon Challenge (which led to hundreds of teenagers eating a spoonful of pure cinnamon) or the Mannequin Challenge (in which a room full of people hold perfectly still while a moving camera pans over each).

The challenge, sometimes also known as the #Keke, has caught the attention of social media users everywhere, and is starting to be called out by law enforcement authorities in the US.

Massachusetts police chief Joseph Solomon says: “It’s only a matter of time before someone gets sucked into the wheels of the car or dragged or the person who is recording it with their phone hits somebody crossing the street.”

Fads like these always have a few iterations, but the videos all feature a short dance routine accompanied by the song In My Feelings from R&B star Drake’s latest album, “Scorpion”. The dance was pioneered by online personality and comedian Shiggy, who posted a video of himself dancing in the street on Instagram the same night the song was released.

A post shared by Shoker (@theshiggyshow) on Jun 29, 2018 at 6:15pm PDT

The clip went viral, and countless fans and viewers – including celebrities such as Will Smith, Ciara, and DJ Khaled – decided to imitate the stunt by dancing in increasingly impressive locations and under dangerous circumstances.

At some point, the challenge most commonly began to include people slowing their cars to a crawl, and then encouraging their friends to hop out and dance alongside the vehicle. Even J-Hope, a member of the South Korean boy band BTS, got in on the act.

Things took a turn for the worse when people started upping the ante, as always happens with internet challenges like these. People started doing the dance after hopping out of the driver’s seat, and simply letting the car roll.

As a result of the challenge, there are now many videos of people falling on road surfaces, causing car accidents, and getting hit by oncoming vehicles on YouTube.

The US National Transportation Safety Board posted a warning about the challenge on its official Twitter feed early this week: “We have some thoughts about the #InMyFeelings challenge. #Distraction in any mode is dangerous & can be deadly. Whether you are a #driver, #pilot, or #operator, focus on safely operating your vehicle.”