smart fortwo "For the city"

Jose gets "smart" with this five-spot campaign for BBDO Berlin. For our very first co-production with our friends at Film Deluxe, we are very proud to showcase the work of Shilo co-founder and director Jose Gomez for BBDO Berlin and the phenomenal smart vehicles from Daimler AG. Over the past several months, Jose has directed five spots for the smart campaign. The "A Big Idea" campaign ads from BBDO Berlin creative director Ton Hollander and his colleagues focus on the new smart fortwo vehicle that recently arrived at smart center dealerships worldwide. Each spot presents an important quandary many people face, and uses clever copy to position the smart fortwo as the ideal solution. To interest a wide range of viewers within the narratives, the spots' simple style features engaging animated characters coming to life on live-action city walls. At the end of each one, the location-based stop-motion background cinematography finds a smart fortwo.