Floral Hub to Service Midwest

BELLEVILLE, Ill. — Fresher cut flowers, longer shelf life and more sales — that's what a new company, Fresh Connections, is aiming for with the opening of a Midwest flower distribution hub here at MidAmerica airport.
The whole idea, consultant Terry Johnson told SN, is to help retailers grow their floral sales by offering flowers that last longer.
Getting customers in the habit of buying flowers for their own homes could boost sales immensely. But the key to that is the flowers' longevity, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.