Conway’s latest viral video, which he describes as a “gift to San Francisco,” is already making its rounds on the Internet. It’s not surprising, given that the stars of the new video boast a combined 4.2 million Twitter followers.

Viral video is always a hot topic. It’s great theater – an ever-changing, ever-evolving window into Internet zeitgeist that enthralls millions of us every day. Few viral video fans, however, have any idea how videos become popular.

Dead Island is one of the most anticipated games of the fall gaming season. It comes out next week — and you probably wouldn’t know about it if it weren’t for a gritty, visceral game trailer that went viral thanks to social media and word of mouth.