Bicoastal {Boy. by Band of Outsiders Pre-Fall 2012}

I only have two small reservations with the lovely 2012 inaugural Pre-Fall collection by Boy. by Band of Outsiders. First: What.The Hell.Is Pre-Fall?! I get that it’s the gap-filling counterpart of the Resort/Cruise collections, but at least with Resort collections I can imagine myself on some amazing trip somewhere warm. The concept of Pre-Fall is definitely in need of some oomph.

Second: I detest the shoes. Aside from that, I’m very impressed with the inclusive approach designer Scott Sternberg took here. Taking style cues from prep schools and elite colleges of the east coast and Diane Keaton’s character in Manhattan while adding a fair bit of laid-back California ease, Boy. for Pre-Fall is a wearable, tailored, yet feminine collection that I hope figures prominently in my closet.

“I wanted to take the spirit of the New York woman of that time
and make it new—that interesting system of dressing.”Boy. designer Scott Sternberg

I’m not sure how new the concept of Pre-Fall is, but more and more designers are starting to make these collections, and I’ve started noticing them more frequently. I definitely agree, it’s in need of a bit of re-branding. I mean, for the resort collections, you get these beautiful lookbooks and campaigns shot in exotic locations. How do you even present Pre-Fall? Models shopping for school supplies?