Seven couples have brought their lips together in the Thai beach resort of Pattaya, some 62 miles southeast of Bangkok, hoping to break the world record for longest continuous kiss, which currently stands at nearly two days. The marathon kicked off on Sunday and will go through Valentine's Day, with prizes and glory for the pair that manages to hold out longer than 46 hours, 24 minutes and nine seconds.

Couples in Thailand have squared off in a contest to break the world record for the longest kiss. TODAY.com's Richard Lui reports.