IDEA City precinct is designed to engage and encourage innovation, design, entrepreneurship, and art.

IDEA City will be a dynamic, evolving part of the city centre. With no physical boundaries, IDEA City’s individual neighbourhoods connected seamlessly to surrounding health and education zones. IDEA City will maintain a strong research focus to commercialise innovation in partnership with government and business — particularly focused on the physical-digital fusion that is happening between old and new sectors of the economy.