But most marketing seems like utter bullshit. No real value in the message. No real message. Just marketing bullshit.

Lots of noise, very little – if any – actual signal.

Which makes your story hard to tell, unless it is the god honest truth – an authentic representation of who you are, what you do, and why it matters. Told in a manner that makes it simple, relevant, and – most important – compelling.

If you can’t articulate such a story, stay home, stay in bed, until you can.

Anything less is noise – marketing bullshit. We don’t need more stinkin’ bullshit.