The staggered roll out only supports a pre-selected number of devices, including the HTC One, Google Nexus 7, 10 and some of the more recent Samsung Galaxy and Sony Xperia phones and tablets.

Not universal

In a Q&A on its website, Virgin said it is committed to optimising the experience for a launch on more Android devices, but admitted access will not be universal across the operating system due to device limitations.

"It's important for us to protect our content owners' rights and also to provide an excellent quality service. Some older Android devices will not allow us to this, and we prevent the device being installed or used on those devices. We do make changes to the list of supported devices regularly, so check back again if your device is not supported," the company wrote.

"If your Android mobile or tablet is fairly new, and is set to be a popular model in the UK, then there is a good chance that it will be added to our list of supported devices very soon. However, many older Android devices are not capable of providing a reasonable quality of streaming, and we will not be able to support these devices."