Tag Archives: social media ROI

You hear about them every day, all your friends use them and you might even use them yourself… Facebook, Twitter, LinkedIn, FlickR, YouTube, … Social media have become a part of our (virtual) lives. But what about your business? Is it time to add social media to your marketing mix? If you think the answer is “Yes” then the next question is: “Where do I start? In this post I’m going to give you a few keys to develop your company’s social media strategy. Deciding to dive into social media marketing is a bit like deciding to buy a new dog. When we buy a new puppy we’re all exited and we want to play with him but in reality bringing home that puppy is a big commitment and is time consuming. That is why before buying the puppy or jumping into social media to advertise your business, you should ask yourself if you have the ressources to handle it? A good way to find out is to organize a meeting with your managing staff in order to elaborate a social media strategy. 1# Determine your final goal Be it finding more distributors for your products then you will focus on developping relationships with your Western partners and distributors; be it promoting your products then you will focus on establishing a dialogue with your final consumers; be it finding inspiration for new product development then you’ll try to interact with creative people and communities. Try to set specific objectives that can be measured and decide how much time and money you want to dedicate to social media. 2# Find your audience There’s a vast literature about finding an audience, I’m not going to tackle this issue here, I’ll just summarize it in three action points: Make a list of keywords and phrases related to your business Make a list of social media sites where you think you can meet your ... Read More »