Press

On February 28, 2006, Ade Olonoh founded Formstack with one goal in mind: to create a simple data capture solution. Since then, our product has evolved into a robust lead conversion and attribution platform that helps users of all industries better engage with their customers and manage data. Formstack is headquartered in Indianapolis, Indiana, but our 650,000+ users live and work all over the world.

Brand Assets

Appropriate Logo Usage

Feel free to leverage any of the Formstack brand materials to refer to Formstack and its brand. However, we ask that the logo and mark be displayed in a proportionate and simple manner on either a dark or light background.

Appropriate Mono Logo Usage

The mono logotype and mark should be used sparingly. The mono logo is best suited for situations in which the full-color logo cannot be used. Typically, the mono logo is used only for print and apparel.

Inappropriate Logo Usage

Please do not display branding materials in a disproportionate manner, change the logo color scheme, place the logo over a color that makes the logo difficult to read, or utilize the logo to represent anything other than Formstack.

Spelling "Formstack"

Our name should always be displayed as “Formstack” on any and all branding materials. Please do not write the name as “FormStack,” “FoRmStAck,” “FORMstack,” or in any other way that violates our naming standards.

Color Palettes

Green and gray are the two colors that make up our primary palette. Since these colors are at the core of our identity system, they are the most frequently used. Our secondary palette is designed to complement the primary color palette while at the same time maintaining visual consistency. These colors are primarily designed to serve as accents and should be utilized sparingly.

Accessibility

All of our marketing user interfaces and pages must meet minimum WCAG AA level contrast guidelines. Low contrast can be problematic for people with lower vision and color blindness. It can also be problematic in non-optimal conditions, such as low lighting, outdoor settings, and bright sunlight.

Contrast Ratio

Each color on this page is marked with their contrast ratio against white. In order for the color to pass WCAG AA level contrast guidelines at any text size, the visual presentation of the text must have a contrast ratio of at least 4.5:1. However, the minimum required contrast ratio shifts on the text size and weight. Large and bold text is easier to read, so if the text has a contrast ratio of at least 3:1 it will also pass WCAG guidelines.

Please note: if these colors are used on any other background, or used as backgrounds with any text color other than white, the contrast ratio needs to re-calculated.