How Sonny V started their logo design journey

Company name

Dealer Hound

Overview

We are a company who's site will allow car dealers to trade new cars back and forth. We've named it dealer hound to imply that the site works like a sniffing dog to go out and find the cars they need. The functionality of the site is simple. Dealers post what they have to trade and other dealers search by car type in order to find what they need.

The design theme is simple and clean. It should be professional. The color is not yet decided. We've played with blue, but are open to any choice that fits the personality of a B2B site.

Tell us a bit about who you are and the people you reach

Our target audience is new car dealers.

Requirements

Our objective with the logo is to give a simple expression of what we do. I'd be open to a text only logo, but I think a little glyph of a sniffing dog's head would be appropriate. Having said that, I'm open to any of your creative ideas as a professional.

I've attached a mockup that was done of the homepage. It's obviously a copy of linked in which we can't really use. I'm including it in this spec so you get an idea of the mood we'd like to create.