“Hessian is an invader, an ode, a brand in waiting, a pitch to the market.

As a newborn idea, Hessian is aggressive and experimental. Its only conduit the working mind of designer Ben Pieratt, it fights for life by building meme-hooks through studies in contrasts, nostalgia, repetition and confusion. The Hessian could be a restaurant, a start-up, a clothing brand or more.

Like any great brand, Hessian is for sale. The current asking price is $18,000.”

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