Telecom major Vodafone on Sunday said it has entered into a partnership with Amazon Prime Video India to enable its customers access a large selection of Hindi movies, Hollywood, regional cinema, US TV shows, kids programming and global Amazon originals.

"The partnership makes available a wide range of latest, high-quality movies and TV shows to our millions of customers, giving them exclusive access to a diverse selection of entertainment and rich content with an unparalleled streaming experience on the data strong Vodafone SuperNetTM 4G network," Vodafone India Director (Commercial) Sandeep Kataria said in a statement here.

"The entertainment consumption patterns of customers are rapidly changing. They want more freedom and flexibility in the way they consume content," he said.

"This partnership with Amazon Prime Video does just that, further strengthening our content proposition and reiterating our commitment to offering the best to our customers along with unique privileges," he added.

It is the first telecom company to partner with Amazon Prime Video India, while Vodafone said its consumers can enjoy the channel with a special offer on Vodafone SuperNet 4G network starting March 22.

After subscribing to Amazon Prime via MyVodafone app or Vodafone Website for an annual introductory subscription price of Rs 499, Vodafone customers will get Rs 250 cashback as their Amazon Pay Balance, the statement said.

The offer is currently available only for Vodafone customers using Android devices.

Commenting on the development, Amazon Prime Video India Country Head Nitesh Kripalani said: "We are delighted to partner with Vodafone India to bring this unique offer first to Vodafone customers."