Beauty and Personal Care

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Beauty and Personal Care in India

Jul 2014|Pages: 113

Price: US$2,400

About this Report

EXECUTIVE SUMMARY

Beauty and personal care continues to see healthy growth in 2013

Beauty and personal care value sales recorded healthy growth despite high inflation and increased retail prices. The rising social image consciousness amongst Indian consumers supported growth of higher-priced new launches especially in a few categories like skin care and colour cosmetics. As manufacturers started marketing their products based on promising claims, consumers started to base their buying decision on these benefits.

Consumers’ love for skin whitening continues to grow

Skin whitening remained the most popular claim in most beauty and personal care products, especially skin care and colour cosmetics. Interestingly, skin whitening also emerged as a popular claim in men’s grooming products. However, manufacturers focused on adding new claims like skin brightening and spot reduction to the list of claims to attract consumers.

Multinational companies continue to lead

Multinationals including Hindustan Unilever and Colgate-Palmolive India Ltd maintained the lead in 2013. The leading manufacturers continued to leverage the wide product portfolio and nationwide presence. In addition, international companies introduced many products from their global portfolio to cater to the consumers who started to look for better quality products.

Modern retailers’ contribution to beauty and personal care value sales increased further due to the expansion of modern retail chains and increasing footfall in the review period. In addition, modern retailers started to give more shelf space to beauty and personal care products especially skin care, hair care, and deodorants and bath and shower. Beauty and personal care sales via internet retailing also became significant with increase in the number of e-tailers and convenience attached to shopping online.

Beauty and personal care is likely to continue to grow over the forecast period

Beauty and personal care is expected to continue to grow over the forecast period as consumers, including men, spend more on personal grooming. In addition, manufacturers will continue to launch new products at different price points which will help them to gain volume sales and higher margins. The majority of growth, however, will come from new consumers, who will increasingly try different products over the forecast period.