Despite the relative near-term weakness of its food and drink market on account of the wider political and economic situation, Egypt's core demographics continue to offer encouraging prospects for the world's major fast-moving consumer goods companies. Egypt is also arguably the cultural hub of the Arab world and doubles up as an excellent gateway to the wider North African and Sub-Saharan African regions. We believe that no other country in the Arab world can match Egypt's long-term potential, which is why many of the world's largest consumer companies will very likely be increasing, rather than cutting back, their investment in the country.