To link to the entire object, paste this link in email, IM or documentTo embed the entire object, paste this HTML in websiteTo link to this page, paste this link in email, IM or documentTo embed this page, paste this HTML in website

SE VE, SE SIENTE: TRANSMEDIA MOBILIZATION IN THE
LOS ANGELES IMMIGRANT RIGHTS MOVEMENT
by
Sasha Costanza-Chock
________________________________________________________________________
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
August 2010
Copyright 2010 Sasha Costanza-Chock

This project examines transmedia mobilization in the immigrant rights movement in Los Angeles. Utilizing semi-structured interviews, participatory workshops, and rich media archives, this analysis provides an in-depth view of the communication strategies, tools, and skills used by immigrant workers, students, and movement allies of many different backgrounds who live, struggle, and organize in streets, homes, workplaces, and community centers throughout the city. The research employs Communication for Social Change methods to help movement actors articulate their media and technology goals, analyze their most important obstacles, and develop a stronger praxis of digital media literacy. The goal of this project is to understand the conditions under which social movements successfully use networked communication to strengthen movement identity, win political and economic victories, and transform consciousness. The key findings of this analysis suggest that effective use is possible when the media opportunity structure provides openings, movement formations engage in transmedia mobilization, the movement develops a praxis of digital media literacy, and movement formations shift from top-down structures of communicative practice to horizontal, participatory structures that include their social base. The project contributes to social movement theory and practice as well as to the political economy of communication.

SE VE, SE SIENTE: TRANSMEDIA MOBILIZATION IN THE
LOS ANGELES IMMIGRANT RIGHTS MOVEMENT
by
Sasha Costanza-Chock
________________________________________________________________________
A Dissertation Presented to the
FACULTY OF THE USC GRADUATE SCHOOL
UNIVERSITY OF SOUTHERN CALIFORNIA
In Partial Fulfillment of the
Requirements for the Degree
DOCTOR OF PHILOSOPHY
(COMMUNICATION)
August 2010
Copyright 2010 Sasha Costanza-Chock