Saturday, August 18, 2012

Composition of Effective Marketing Research Apps

Isn't this what every researcher wants to know - The composition
of effective marketing apps? Of course, now that the gift of technology
provides us with every way possible in making time consuming,
traditional methods into timely and unconventional ones, effectivity
becomes the deal breaker.
As
a researcher, they need to keep track of respondents. Their responses
to the inquiries via recordings or sent messages have to be kept and
stored as they formulate theories, solutions or come up with new ideas.
Not only should they have easy access to it, but it should be easily
organized.
As a respondent, in order for you to participate, you
need convenience. You need the resource in order to respond
instantaneously. On top of that, you need choices, choices of how you
can reply to what is asked of you. The most popular way people interact
nowadays is through their smart phones.
Companies have created
apps available to anyone with a cellphone, of course the app is
applicable to smart phones - both Android and iPhones. Researchers just
need to post their queries for respondents to answer in through their
phones.
To answer, they can record their thoughts, impressions or
opinions in an audio diary as they go about their daily activities. To
begin recording they simply need to press a button. In the same way they
can upload videos, messages, documents or images helpful in the
research. Each respondent's recordings or interaction with the app are
stored in their profiles according to the dates and times of postings.
Each profile allows the researcher to tag keywords, highlight important
ideas as they collect more and more data on a day to day basis.
When
respondents reply, they can do it at any time of the day, for as many
times as they wish without the need for the researcher's participation.
This software is so easy to use it is available to anyone with a mobile
phone or land line. If the more people need to view the data collected,
the researcher can easily invite others to view them online or form
their smart phones.
Most of the features in this app is
user-friendly and accessible enough for most people. Although that has
been said, companies still has their technical support group ready to
assist anyone, from anywhere with whatever technical issue they
encounter with their mobile app - again with just the dialing of their
number. The company has proactively focused on the convenience of both
sides, to enhance effectivity and productivity.