"Handwriting is a fingerprint. It's a personal signal of yourself. Let's look for any way to capture the wishings, the wonderings, the musings of childhood."

As a spokesperson for BIC Kids, LitWorld's Founder & Executive Director Pam Allyn is traveling around North America championing BIC's 2014 "Fight For Your Write" campaign. Today she was in Edmonton, Alberta, Canada to share her expert tips for cultivating a child's writing identity on CTV Edmonton and Breakfast Television Edmonton. Watch Pam's full interview with Breakfast Television below!