Brendan Baker Post – Title (1 post)

Traction is the Only Thing that Matters to Investors

Brendan Baker Greylock Partners

“Through thousands of pitches, I've found that fewer [than] 5% tell a great traction story. [] But first, let's get one thing straight – [traction] is the only thing that matters to investors[.] Venture investors invest in momentum. Traction is your story of momentum. It's told through quantified evidence of market demand for your product. []