Overview:

The advent of smartphones and the expansion of online retailers like Amazon are challenging the market for offline brick-and-mortar retailers. A further threat to offline retailers is showrooming, the practice of customers viewing and trying a product in-store, then buying it online. Until now, online retailers had an unfair advantage as their platforms have been collecting consumer data for years. This data enables them to monitor shopping behavior, customer loyalty, and promotion impact.

Presence and Positioning Analytics
Real-time location trends, total visitors, time spent in store, comparison across stores, and heat maps with animated flows.