Edgecase Launches New Product Intelligence Platform

New platform fuels next generation e-commerce experiences with
propriety technology for data enrichment at the scale, speed and quality
retailers demand

June 07, 2016 09:30 AM Eastern Daylight Time

CHICAGO--(EON: Enhanced Online News)--IRCE -- Edgecase, the leading provider of product data enrichment
technology, today announced the launch of the Edgecase Product
Intelligence Platform during IRCE 2016 in Chicago. The platform creates
and optimizes product data for e-commerce performance, improving
top-line metrics for retailers across a number of verticals. Further, it
provides retailers with the enriched product data and actionable
insights that improve product discovery and deliver a unique, inspiring
experience for shoppers. By managing product attribution through a
purpose-built platform, Edgecase delivers structured product data at
massive scale, with unprecedented speed and quality.

“This is an incredibly exciting announcement for Edgecase, not only
because of the time and care that went into developing this cutting edge
e-commerce technology, but also because we are bringing to market tools
that were not previously available to e-commerce retailers”

The creation and maintenance of quality product attribute data is a
challenge for most retailers. The Edgecase Product Intelligence Platform
helps retailers keep pace with constantly changing shopper language and
sentiment, as well as continuously evolving product assortment. The
platform, which consists of two products, Edgecase Enrich and Edgecase
Insights, solves retailer’s data challenges in a few key areas:

The manual nature of the attribution process combined with the sheer
volume of products and constant rate of turnover/inventory change
causing retailers to have up to 60% of their inventory hidden from
their digital shelf 1

Changes to merchandising and marketing strategies are impossible to
implement without re-attribution of existing product catalogs

Lack of insight into shoppers’ engagement with product attributes and
values, and how those attributes perform across key metrics (i.e. CVR,
RPV) hinders the ability to drive site experience optimizations and
product assortment improvements

“This is an incredibly exciting announcement for Edgecase, not only
because of the time and care that went into developing this cutting edge
e-commerce technology, but also because we are bringing to market tools
that were not previously available to e-commerce retailers,” said
Susanne Bowen, CEO, Edgecase. “Our fundamental value is turning product
data from a ‘problem’ to a strategic asset, allowing retailers to
rapidly execute and expand their innovative strategies. Furthermore,
we’re providing them with access to attribute-level insights that
empower them to drive improved e-commerce results. We’re incredibly
proud of the work we’ve accomplished. This is a great day for our team
and our customers.”

Edgecase currently works with a number of leading e-commerce retailers
including Crate & Barrel, Lancôme, Sur la Table, Urban Decay and Sally
Beauty. The Edgecase team will be showcasing their new platform on the
IRCE Show Floor, Booth #757.

Edgecase was founded in 2012 and is based in Austin, Texas. The team is
comprised of passionate and innovative thinkers who know that company
success is created through the powerful combination of unique
technology, expertise and deep client relationships.