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Bugatti celebrates premiere of Chiron in Japan

Tokyo/Molsheim, 10 November 2016. Curtains up in Japan for the Bugatti Chiron1. After its premieres in Europe, North America and Singapore, the world’s most powerful, fastest, most exclusive and most luxurious production super sports car was unveiled in Tokyo today. Bugatti and the AOI Group, the French luxury brand’s partner in Japan, are also presenting the Chiron to VIP guests at exclusive private appointments. The Chiron1 can be viewed in the showroom of Bugatti Tokyo until 16 November and will also return to the Japanese capital in time for Christmas.

“Japan is Bugatti’s strongest market in Asia,” emphasised Dr. Stefan Brungs, Member of the Board of Management of Bugatti Automobiles S.A.S. responsible for Sales, Marketing, and Customer Service, at the unveiling of the Chiron. “Japanese super sports car customers have well-developed understanding and considerable passion for technological masterpieces of the highest quality and for the ultimate in luxury. This is why the resonance created by the Chiron here in Japan is outstanding.”

Japanese customers appreciate the products of European brands with a great tradition. The combination of history and luxury represented by Bugatti enjoys the highest level of recognition in the Land of the Rising Sun. Over the past few years, Bugatti secured many customers in Japan with the Veyron. Of the total of 450 Veyron sold, more than 10 are owned by Japanese customers. With the new super sports car from Molsheim, the Chiron, Bugatti has already exceeded total sales of the Veyron in the country in the advance sales phase. About six percent of orders received for the Chiron have been placed by customers from Japan.

“In the AOI Group, we have a partner which provides our exclusive clientele in Japan with the highest levels of service and is developing our business in Japan with the maximum expertise and passion,” Brungs added.

Akihiro Yamamoto, CEO of the AOI Group, said: “we are proud to represent the Bugatti brand in Japan. The Chiron has been eagerly awaited in Japan both by Veyron owners and by potential new customers. It is a great honour for us to present this exceptional super sports car.

The AOI Group, Bugatti’s official dealer and service partner in Japan since 2014, has been active in automobile business for over 50 years and has gained considerable experience in the sale of European premium and luxury vehicles. Bugatti Tokyo opened its vehicle showroom together with an independent Bugatti Lifestyle Boutique under one roof a year ago. In addition, the company plans its own service centre to provide the highest levels of support for customers and vehicles in the region.

Bugatti Automobiles S.A.S. is the manufacturer of the world’s most powerful, fastest, most exclusive and most luxurious production super sports car. Since it was established in 1909, the French luxury brand has had its headquarters at Molsheim, Alsace, where 450 Veyrons were produced from 2005 to 2015 and the new Chiron, which is to appear in a series limited to 500 cars, is to be hand-crafted from the autumn of 2016. With a power output of 1,500 HP, unprecedented for production vehicles, an exceptionally high torque value of 1,600 Nm between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new standards in every respect. More than 200 customers have already ordered their Chiron.

The brand, which has been part of the Volkswagen Group since 1998, employs almost 300 people. With 34 dealers and service partners in 17 countries in Europe, North America and the Middle and Far East, Bugatti is now a global player.

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Photos connected with this press release are available in the new Bugatti Media Lounge at: www.bugatti.com/medialounge. Registration is required before using the Media Lounge for the first time.