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Visitor Services

The Alliance shares Building Audiences a set of resources that brings together thought leadership, evidence-based research, case studies, and lessons learned to help align organizations to better engage visitors.

The Wallace Foundation presents Service to People: Challenges and Rewards–How Museums Can Become More Visitor-Centered (PDF, 61 pages). The report shares insights about factors that make and break the visitor’s experience and reviews hiring, training, and compensation strategies museums are using to improve visitor services. (PDF)

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including: