PAUL FRIESEN, QMI Agency

WINNIPEG - For the most part, NHL players have done a reasonable job in the public relations war during the lockout.

Despite the fact they’re all free to talk publicly, unlike the owners, there’s only been the occasional misstep.

Wednesday, Winnipeg Jets forward Evander Kane plunged off a high-rise — from about 40 floors up, judging by the photo Kane posted on his Twitter account.

What’s the one image NHL players don’t want to foster at a time when arena, parking and concession workers are struggling to buy Christmas presents because of the most ridiculous “labour” dispute in history?

That of being money-grubbers who are out of touch with the real world.

So what does Kane do? He tweets out a picture of him holding wads of cash high up on a hotel balcony overlooking Las Vegas, the fantasy capital of the planet.

Holding the bills as if they’re a telephone, one wad to his ear, Kane may as well have said, “Look at me, I’m so rich — and you’re not.”