13 outdated SEO tactics that should terrify you

The anchor text distribution for a natural link profile will generally have a lot of variety. That’s because if 100 different people linked to the same page on your website, each link would likely be used in a different context within their content. One person might link to your web page using anchor text that describes the product (“blue widgets,” for example), while another may link using anchor text that describes the price, and yet another might even link using nondescript anchor text like “click here” or something similar.