.Store Passes 500+ Sunrise Registrations With 5 Days to Go

The new gTLD .store which entered the sunrise phase on the 6th of April, is already slated to make its mark in the Top 10 new gTLDs in terms of sunrise performance, standing at the 515 sunrise orders with 5 days of the sunrise remaining. As the first e-commerce focused domain, .store has seen an eclectic mix of brand applicants ranging across different industries and categories from fashion & apparel to tech giants, and brick & mortar stores. A quick glimpse at some of the brands that have submitted applications include H&M, Banana Republic, Gucci, Prada, Zappos, Microsoft, Skype, Nokia, Oculus VR , WhatsApp, Amazon, Google, eBay, Walgreens, Tesco, Ikea, Walmart and many more. While 40% of the registrations have come in from the US; Italy and Germany come in second and third, followed closely by the UK and France, demonstrating global interest in the extension. Sandeep Ram...