In today’s guide I’m going to share with you every single detail about my recent behind-the-scenes product launch which also happened to be the biggest of my life, without a single affiliate on board. If you’ve got a product launch coming soon or have plans to do one in the future, this guide will give you all you need to make sure it’s a hit.

Before I start with the negatives during the launch, I want to share something really positive: The best testimonial I’ve ever received. About 6 months ago, Adam Beckett tweeted to me about how putting the tips on ViperChill into action had helped to pay for his entire wedding. Well, last month he finally tied the knot, and I asked if I could share the photo here.

It’s the perfect example of what you can do if you actually take action with the advice you find online. Congratulations, Adam and Jen!

Have you ever had that feeling when you’re making something and you’re really excited to keep going. Where you know the process is going to be as awesome as the end result? That’s how I feel about writing this post. I just want my fingers to keep moving, as there’s a lot of insights to come.

Before I do that, I want to do something I never do and that’s push a project or idea, but here we go: Sign-up to my email list at the bottom of this post or in the right sidebar here. Click through to ViperChill if you’re reading this elsewhere. The emails I have been sharing lately include information you won’t find on any other website (even here) mostly focused around unique SEO ideas. I actually have two more videos going live to the list this week.

A few years ago I wouldn’t have written a blog post about affiliate marketing. It all seemed too dirty. But that’s changing now thanks to a few animal updates from Google.

These days it’s all about trust and authority – you need your readers to see your blog as an authority and you need Google to trust your SEO strategy. That means it’s harder than ever to succeed but it also means that the people willing to work away at it for months and years are doing very well.

In this post I’m going to show you:

My personal theory for this slow-to-grow strategy.

Why multiple passive income streams are important to mitigate risks.

How to choose the right affiliate program to promote.

How to write an “ultimate article” that promotes your product.

The content strategy that drives traffic and authority.

At the end of it all I’m going to show you an example of this being done extremely well by a very nerdy individual who really knows how to match his traffic to a non-sleazy sale.

Last Update August 3rd, 2014 As many of you will know, I love WordPress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though — tens of millions of sites online are powered by the software.

For all the great things there are to be said about WordPress, though, out-of-the-box SEO certainly isn’t one of its strong points. As I use the software so much and make a lot of my income thanks to search engine traffic, I have come to learn what works best in terms of optimising your WordPress setup.

Some of the biggest news in the blogging world over the last week was without a doubt Google’s announcement that on June 1st, they’re closing Google Reader. Paraphrasing their own words, the usage of Reader is smaller than ever, and Google want to focus on fewer products. I don’t believe the latter for a second, since new products like Google Keep are being spotted in the wild, and instead think it’s all about, well…money. Reader simply isn’t paying for itself.

Countless news articles have been written by the BBC, New York Times, the Verge and many other huge publications, all highlighting other services that people can be using instead. What people haven’t been writing about though is how this affects us as bloggers and what we can do about it (if anything). Here’s the jist of it: Reader’s closure is going to hit a lot of us very, very hard.

Way back in the day when I used to run PluginID, I took an afternoon out to make a few graphics for my blog sidebar which would feature my most popular blog posts. Though they did look attractive – and I quickly found other bloggers imitating the idea – I found myself constantly having to make new images any time I made a hit post.

With ViperChill, I was fortunate to have a plugin come with my theme called ‘Popular Posts’. It’s basically just a widget that you currently see in my sidebar (for now). When I designed Butterflyist for Andrea for the blogging case study project, we made sure she purchased a theme which had a similar plugin installed. Without them we would have been a little lost. Until now.

New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation, and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. They also compared me to Seth Godin, showing how people who write totally different types of content can still grow a respectable audience in the same niche.

It’s no secret that I’m a huge fan of Seth. Though his posts are usually very short, more often than not they contain ideas you can apply to your business immediately. In this post I’m going one step further by taking Seth’s short, motivating style and opening up my Evernote account for you all to see.

In other words, you’re about to hit with a wave of ideas, images and random pieces of knowledge which I’ve collected up over the last few years.

This is a really awkward blog post to write. Mostly because I now have to backtrack on a lot of the things I said recently. I’ll cut a long story short: I’m no longer writing Viral Marketing for Dummies. This was not a decision by Wiley, nor the person who approached me with the book offer. It was entirely mine, and an entirely difficult one at that.

And maybe not even the write right one to make. I’ve had to tell this story countless times to family and friends over the last few weeks, usually leading to disappointed faces and people not really understanding my decision, so hopefully I can express myself better when I carefully craft the words.

Get Free Updates

Topics

"Because there's so much competition online, I send my best content in Private to give you a better chance of success. A free expose on the truth about buying marketing products from the Warrior Forum is waiting for you..."

About

Hey, I'm Glen. In February 2009 I quit my full-time job and have made my living from the internet ever since. Having previously worked as the Social Media Manager for the likes of Nissan and Hewlett Packard, I took my skills and successfully applied them to my own projects. ViperChill is the place I share everything I've learned in order to help other people make a living online, and to live in the Cloud.

Unlike most people in this industry, I don't make my living online by teaching other people how to make their living online. If you would like to learn more about me, then click here.