We all know how the Japanese can either make things cool and also weird but that’s why we love them (well, most of the time). It seems that Japanese cellphone company DoCoMo is releasing a new phone called the Galaxy S and who else do they pick to represent their new phone? Why, the dark lord of the Sith, Darth Vader.

You’re probably asking whats the connection here other than the fact that it’s pretty darn awesome, it might have something to do with the whole “A long time ago, in a galaxy far, far away…” Yep, that’s pretty much the connection I can see as the ad doesn’t really say much other than the “super” screen and that it’s a smart phone.

Hey, at least this didn’t end up like the Japanese “Star Wars” tuna commercial (which is viewable after the jump), in which it’s awesomely bad for obvious reasons.

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