Judging from the snippet we've seen, Calvin Klein has upped the ante from last year's steamy Super Bowl offering from H&M starring a topless David Beckham, a veteran of underwear modelling.

Terry, a 20-year-old modelling newcomer, boasts a formidable figure, taking the term washboard stomach to its extreme. Fans of his work will be pleased to know that the ad's Super Bowl debut will be followed by an extensive print and digital campaign.

The teaser certainly teased, sending up Jessica Simpson's sexy car-washing scene from the film 'Dukes of Hazzard'. In the Mercedes ad however Upton manages to keep her clothes on AND pass on the actual car-washing to a gaggle of lust-struck footballers.