2011 Fiat 500C by Gucci: details, photos and specs

Fiat will start to take orders for the 500C by Gucci this month. The convertible will be arriving at dealerships around the world starting this September. Fiat has high hopes for the convertible variant as the 500 by Gucci has already recorded 3,000 pre-orders. The campaign for the 500C by Gucci will include an original tour that begins on August 19. The vehicle will visit several places throughout Europe.

Gucci’s trademarks are featured all over the Fiat designer convertible, from the red and green stripes to the logos on the seats and wheel hubs. The vehicle will be offered in two body colors. Consumers can choose from white with matte chrome-plated elements or glossy black with shiny chrome-plated accents.

These two color versions will feature the same soft top, which is black and will have a distinct green-red-green Gucci web pattern. It will feature a set of 16″ alloy wheels to match the retro design of the citycar.

A double “G” logo in matching body color will be seen on the bug caps. The Gucci signature in italics is visible on the tailgate and on the door pillar. Its standard features include an automatic climate control system, seven airbags (front, side, window and knee), Blue&Me system integrated with rear parking sensors, car radio with CD-MP3 player and leather steering wheel with radio controls.

Similar to what was done for the sedan, Fiat’s 500C by Gucci will feature its own twist with regards to its advertising campaign as the car will be accompanied by none other than celebrated character model, Natasha Poly.

For certified Fiat dealers who will be in the exhibit, the 500C by Gucci will have a very exclusive lifestyle brochure. Unlike your usual booklet, this one has been designed to look like a fashion catalogue and even has photos enhanced to match the uniqueness and class of this amazing interpretation of the 500. For the exhibit, a copy of the 500C by Gucci will be placed on the stage and inside a 5x5-meter glass cube, giving the appearance of a previous jewel being guarded.

Both the floor and the ceiling will be in a glossy black paint. At night, the display will be lighted to give it that elegant ambience and to highlight not only the vehicle but the location as well. Completing the exhibit will be three small caskets where items that are part of the 500C by Gucci will be stored.

These include, among others, small leather goods, travel accessories, bomber jackets, tracksuits, glass, wristwatch, and pilot gloves. This exhibit is expected to occur before the 500C by Gucci will make its official debut in August at the sales network. It will not be in one location only as the 500C by Gucci will in fact be going around some of the best places in Europe.

The first stop will be in Saint Tropez, which will be from August 19-27, and followed by Berlin starting September 8-14. After that it will go to Spain in Barcelona from September 25 to October 2, and then cross the sea over to London where it will be displayed from October 16-23.

It will then go to Geneva by October 23 and stay until October 30. There will also be another exhibit which is focused on Italy. It will be in Forte dei Marmi starting August 22 until August 28. It will then proceed to Rome where it will stay from September 4-11, before going to Florence for September 19-26, and ultimately Milan by October 8-16.

Press Release

Fiat present the new convertible and Gucci

After the great interest aroused by the "500 by Gucci" - 3,000 pre-orders registered on the site www.500bygucci.com and requests from around the world - and Fiat have Gucci "by Gucci 500C", the convertible version is also custom Frida Giannini, Gucci's creative director, in collaboration with the Fiat Style Centre.

August and ordered to be distributed worldwide by September, the new car will be on display at the showrooms qualified Italian Fiat and the Network will be priced at 20,000 euros. In addition, from August 19 to "500C by Gucci" will star in an original tour that will visit some of the most popular European destinations.

In this new version, all the exclusivity of the "500 by Gucci", attention to detail, the feeling of elegance and style are enhanced and made more striking by the innovative electric hood that provides a true "window on the sky ".

The new convertible version will be available in two elegant body colors: white with satin chrome accents and glossy black with shiny chrome details. For both the soft top is black with the web green-red-green Gucci impressed longitudinally (the same graphic pattern that marks the side of the sedan). In addition, maintaining the sedan's rear pillars, this unique electric sliding roof allows the Fiat "500C by Gucci" can be enjoyed at any time of year.

Adorn the exterior of the Fiat "500C by Gucci" alloy wheels 16 "with an unmistakable retro design of the rays, in perfect harmony with the exterior color, represent a novelty for this class of car. The hub have the double "G" in body color, while the signature Gucci in italics stands on the tailgate and the door pillar.

The interior of the Fiat "500C by Gucci" is marked by distinctive seams: elegant, exclusive materials, chrome and shiny satin, velvet effect finish on the panel of radio, two-tone seats in Frau leather with Guccissima print . The theme of the Web "Gucci" also taken on the seats, gear box, on the cover of the keys, floor mats, and an innovative finish, seat belt legislation.

The Fiat "500C by Gucci" will offer a rich course of standard equipment: automatic climate control system with 7 airbags (front, side, curtain and knee), the Blue & Me system integrated with rear parking sensors, from the car radio with CD-MP3 leather steering wheel with radio controls.

Before his debut at the sales network, in August, "500C by Gucci" will star in an original tour that will visit some of the most fascinating places in Europe. The first appointment is scheduled in the renowned Saint Tropez (19 to 27 August), followed by the cities of Berlin (September 8 to 14), Barcelona ( September 25 to October 2), London (October 16 to 23) and Geneva ( October 23 to 30). In Italy, the tour will depart from Forte dei Marmi (22 to 28 August) and then go to Rome (September 4 to 11), Florence (September 19 to 26) and Milan (October 8 to 16).

In each stage will be set up a spectacular glass cube, 5x5 meters, with floor and ceiling painted in an elegant glossy black. Inside, guarded like a precious jewel, a copy of the exclusive convertible will make a fine show. At night, the installation will be illuminated, thus creating an evocative atmosphere that will highlight both the elegant vehicle is the prestigious location. The setting is completed by three small caskets for the storage of some items in the collection " 500 by Gucci ", which includes travel accessories, small leather goods, tracksuits, bomber jackets, pilot gloves, glasses and a wristwatch.

Like the sedan, including the Fiat "500C by Gucci" has been a unique advertising campaign that sees the car with the character model Natasha Poly. Qualified Fiat dealers in the exhibit, the "500C by Gucci" will be accompanied by an exclusive lifestyle brochure, designed just like a catalog of fashion and designed to enhance photographs with the author's class and the uniqueness of this new, extraordinary interpretation of the glamorous world of 500.

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