Archive: August 21, 2015

Don´t miss the date! On the 16th September at 17:30 our Managing Director FlorianWerner will hold a speech at the dmexco in Cologne. In “RETARGETING AUF ALLEN KANÄLEN: E-MAIL, POST, TELEFON” you will have the opportunity to discover the multichannel retargeting services offered by Remintrex. International case studies of e-mail retargeting, web-to-print retargeting and telephone retargeting will be presented as well, to show you the power of our cookie-based technology.

If you run an e-commerce business, you already know this scenario: every month you spend a huge amount of money for ads in AdWords and Facebook, they drive traffic to your website, but you lose more than 90% of the visitors without knowing who they exactly are. But what would you do if you knew who just visited your website?

What would you do if you knew precisely that she is Anna Schmidt from Berlin, 21 years old, who just visited your fashion store and spent there several minutes checking a pair of red Adidas training shoes, but then left the website? What would you do if besides Anna´s mailing address you had also her phone number or her e-mail address?

What we do: we write Anna postcards, sent her e-mails and even call her…

For this comparative study, Remintrex sent 500,000 e-mail messages in Poland for the sectors E-commerce, Finance, and Telecommunication in the period from late January to the end of May 2015. As part of the test, e-mails were sent to randomly selected contacts (mass mailing or direct e-mail marketing), and then to carefully selected web users (retargeting e-mails).

The data below compares the performance of mass mailing vs. Retargeting e-mails in Poland for the three categories taken in consideration in this study. To read the whole article in Polish, check eGospodarka.pl.