The Fred Perry label launched officially in 1952. You’d expect a glut of clothing to celebrate this, but instead, we just have this Lomography x Fred Perry 60th Anniversary La Sardina Camera right now.

The clothing will almost certainly follow though, but right now, check out this strange camera. It’s an update of the existing La Sardina film camera from Lomography. This one has a ‘weathered’ bronze finish, featuring the Fred Perry branding and the 60th anniversary details.

Lomography x Fred Perry 60th Anniversary La Sardina Camera

There’s also all the photography basics, like a wide-angle lens, a rewind dial, film cartridge window (it uses 35mm film) and a screw-in cable release option. So far, this has only been seen on sale in Japan, but there’s a chance it could ghost in on the Lomo website in the UK too, so keep an eye on it if you fancy one.

As for Fred Perry’s anniversary clothing, wouldn’t be surprised to see a glut of that over the summer.
Lomography website