Client Management RESEARCH REPORT

Jun 18th, 2015

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Alabama State University

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The rapid changing media environment makes a lot of clients wondering how best to use their money in order to enhance their brand’s image as well as their sale. People now spend more time online than reading newspapers, listening to radios and watching television (McClellan 2009). Therefore, a lot of businesses fail and waste much money because they just concentrate on advertising on traditional media and totally forget about their online presence (McClellan 2009).
As a result, in order to help clients to solve problems above, the report covers some issues such as outsourcing the important role of new media, presenting interactive advertising and interactive public relations as well as showing why clients should focus on their online presence.

Client Management RESEARCH REPORT22/11/2010Lecturer: Lukas Parker Student: Do Minh Hoang s3220645D. MediaThe media environment has changed vastly in the past decade, and this has left many clients wondering how best to allocate their resources: More advertising? Less advertising? More PR? Less PR? More online presence? What kind of online presence? How best to integrate advertising, PR and marketing efforts so that they better reflect the changing environment? What considerations should a client keep in mind when deciding on these kinds of issues - and if you are advising a client, what kind of advice do you give about how to make such decisions?Table of Contents1. Introduction32. Literature Review4A. NEW MEDIA4B. INTERACTIVE ADVERTISING AND INTERACTIVE PR5C. ONLINE PRESENCE AND BUSINESS63. Real Case Study7A. THE CHALLENGE7B. THE SOLUTION7C. THE RESULT74. Conclusion85. Recommendation86. References9-101. IntroductionThe rapid changing media environment makes a lot of clients wondering how best to use their money in order to enhance their brands image as well as their sale. People now spend more time online than reading newspapers, listening to radios and watching television (McClellan 2009). Therefore, a lot of businesses fail and waste much money because they just concentrate on advertising on traditional media and totally forget about their online presence (McClellan 2009). As a result, in order to hel