Airbnb’s leadership enlisted Rebecca Sinclair, Head of User Experience Research and Design, to lead a nights-and-weekends initiative called Snow White to help Airbnb disrupt itself and keep its product-market fit.

“Disrupt yourself or let someone else do it for you”. I’ve said in the past “let’s put ourselves out of business” - meaning a similar thing. When we first did training, it felt like we were sharing secrets and potentially damaging sales, but what it was really doing was offering more value than anyone else and encouraging further sales down the line. Change all of the things!

Address content strategy using the Design Sprint format. Also, this article gives an insight as to how the Design Sprint outperforms other ways of working “in the past a similar project would have dragged on for weeks or months and would have been tested on real people only after most of the time and budget had been exhausted.” BOOM!

As design teams start to scale in size (and the design process in complexity) our industry turns the spotlight to DesignOps: a new nomenclature for an old profession that is becoming increasingly popular. Feed the team!

I’m getting more interested in remote working, what with our studios in Cape Town and London, but also with new partners where we need to collaborate at the same time. Mural does the job well - also, check out this interview I did with Mural remote coach Laïla von Alvensleben.