What You Need to Know This Morning: June 12, 2013

Hump day! You've lived through the story of that horrible Dunkin' Donuts woman, and in just several hours (depending on where you are in the world), you'll have officially made it over the hump of your week. Unless of course you work Tuesdays through Sundays like my husband, in which case you're not even close. Bummer.

Also, it's really difficult to find an appealing image of a camel (you know -- to perpetuate the hump joke), so I went with a humpback whale instead. But just look at all the barnacles on that thing. I guess it's better than this ugly mug.

In any event, here's to hoping these stories help you surmount the hump.

1) High end water. FINALLY.

Because paying $5 a pop for a bottle of water just isn't high end enough, Nestlé has introduced Resource, "premium" water meant for trendy, high-income women. The product was launched along with a video of the following bizarre, over-the-top publicity stunt. It's supposed to help women achieve “electrolytenment" -- whatever that means.

2) When will desktop ad spending peak?

In 2014 apparently, eMarketer reports. Mobile ad spending is growing faster than expected. Of the projected U.S. digital ad spend of $41.9 billion this year, $7.7 billion -- which represents the bulk of overall digital advertising growth -- will be allocated to mobile ads. It's only a matter of time until our desktops start looking like this:

3) They may take our phone calls, but they'll never take ... OUR EMAILS!

According to a survey from Pew Research Center and The Washington Post, 54% of Americans are cool with the National Security Agency (NSA) tracking their phone calls in terrorism investigations. But email? HELL NO. The majority of Americans are more protective of their email accounts. William Wallace agrees.

4) Lessons for app design. From toothpaste.

If you had a choice of the following three toothpaste options, which would you choose?

5) The FTC puts celebrities in the dog house.

They're just not following the rules. Again. This time, reports Business Insider, it's about failing to disclose their product endorsements in social media. And the FTC is not happy about it. Come on, Biebz. Stop setting a bad example.

2014 sounds plausible for the desktop ad stat. We've done a lot of looking at mobile stats recently and that's the date several studies predict mobile takes over desktop. Makes sense that ad spend does too.

Denise

Marketing has to be the best profession in the world - I used to work for a jewelry chain in merchandising and always joked we'd be able to sell those awful diamonds with black inclusions if we just repackaged it and called them "Dalmatian Diamonds". Heh heh...
Spring Water can now make you fly....who KNEW! :)

Well, that was 2:30 minutes I'll never get back after watching that Nestle premium water video! Am I really supposed to believe that drinking a sip or two of that water is going to make it possible to do Cirque de Soleil stunts? Nevermind that they didn't even mention about how this water benefits women and is far superior to "regular" water.
Love the morning updates ... keep 'em coming!

So many companies have tried to make a move on the bottled water market. I guess that's obvious - must be a nice little earner. They just need to stop being so ridiculous about it. Didn't Coca Cola come unstuck with their 'health water'?! Nice.

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