Colour With Asian Paints ‘Folk In Vogue’

India is a land of many art forms and rich cultural heritage,
Indian folk art is as diverse as the Indian culture itself. Different kinds of
indigenous styles of folk art which are available here deserve special mention.
The most famous types of Indian folk art include different ancient Indian art
forms like Kalamkari, Madhubani, Gond
and so on.

Indian folk art is a visual treat and is very fetching as it
employs natural and vibrant colours and usually deals with the pictorial
depictions of famous Hindu deities like Durga,
Rama, Shiva, Krishna and Lakshmi.

Madhubani:

The folk painting of Bihar, also known as Maithaili, Godhna and Chaitra figure painting is called Madhubani painting. The characters in
these paintings are developed on various geometrical designs with colourful
environment and big soulful eyes. These paintings depict stories from the
mythologies with their favourite subject being Lord Krishna.

Kalamkari:

This art form got its name from the fine pen made of bamboo called
‘kalam’. Under this art form, the artists use kalam dipped in vegetable dyes to
draw. This art of painting was developed in Masulipatnam
near Hyderabad and Kalahasti near Chennai. Drawings under this art form are made up of intricate
designs and fine lines.

Gond:

Developed by Gonds
of central India, Gond art is a form
of tribal art. Under this art form, Gond
artists depict social customs and nature with a series of dashes and dots that
are intricately arranged into forms. Gond
art has been inspired by forests, hills and streams in which the Gonds live. These paintings are made on
floors, walls and ceilings of village houses in the honour of festivals and
customs.

In an endeavour to revive Indian folk art and to bring the
skill and creations of talented Indian crafts persons and artists from remote
villages to urban homes and modern lifestyle spaces for its customers, Colour WithAsian Paints unveiled its theme based inspiration called ‘Folk In Vogue’.

‘Folk In Vogue’ is
a collection of wall and decor designs inspired by India’s rich cultural
heritage and traditional Indian art forms. The selected art forms for the wall
murals include Kalamkari from Andhra Pradesh, Pattachitra from Orissa and Gond art from Madhya Pradesh. Accent pieces of
furniture created in Madhubani art
from Bihar and Warli art from Maharashtra
are also included in the collection.

Here the basic idea behind the collection is to accommodate
these art forms in modern lifestyles and living spaces in such a way that they
do not lose their original charm and intricacy. Customers inspired by ‘Folk In Vogue’ can enliven every nook
and corner of their house by bringing home designs and colours of traditional
India. This initiative offers them an opportunity to do something intricate and
different in their homes, they can also have these designs painted on their
walls as well as furniture.

Not only this, Colours
With Asian Paints had organised an eventcalled REVISIT on 30th
March, 2016 where they invited 20 phenomenal women and celebrated the
unparalleled relationship between these strong women and Indian traditional
art. Check out what these phenomenal women have to say about ‘Folk In Vogue’.