Tag Archives: cultural

Mastering brand loyalty among Millennials is increasingly a topic of conversation across professional networks and conferences in the marketing and communications industries. According to Deloitte[1] the overall loyalty toward brands has declined for the third year in a row, attribution being made to private labels. But what are private labels anymore? Walmart’s Great Value? Cotsco’s […]

The American Dream Is Alive And Well For Affluent Latinas At 34% of the 15 Million Hispanics that earn between $50 and $100,000 per year, Affluent Latinas are a market segment that deserves the attention of all brands, from CPG to Luxury products. Not only is this a sizable market but it is surely one of […]

The Ins And Outs Of Implementing An Integrated Marketing Plan More than 20 years after “integrated marketing” became a buzz word across industry sectors, CMO’s and CEO’s often continued to struggle with this proven driver of ROI. In my view, this results from a misunderstanding of the concept and ultimately, poor implementation. In the highly […]