NACS Introduces Mobile App 2.0 For NACS Show

New mobile app version to make navigating the NACS Show easier for retailers.

NACS has introduced version 2.0 of its mobile app, which is designed to enhance the attendee experience at the NACS Show, Oct. 1-4 in Chicago.

The free NACS mobile app is available in native and Web-based forms, and includes detailed event information, speaker bios for general sessions and workshops, comprehensive listings of the 1,300-plus exhibitors, an interactive expo map with routing to booths, integration of social media and trending of the #nacsshow twitter feed.

“We listened to user feedback from 2010 and incorporated these suggestions into an improved user interface this year,” said NACS Vice President of Marketing Derek Gaskins. “There now is more networking capability for users to exchange contact information directly through the app by employing Bluetooth technology. The app also will highlight daily NACS Show deals custom content.”

“The world-class connections that the NACS Show provides are greatly enhanced with the NACS mobile app,” said Gaskins. “It provides an efficient platform to leverage technology and create a more robust NACS Show experience, as well as more opportunities for year-round engagement. The strength of the native mobile app version is that most functionality will be accessible, even when there is no Wi-Fi, 3G, 4G or Web connection.”

The NACS mobile app is compatible with the iPhone, Android, Blackberry, iPad, iPod Touch and other smartphones. It can be downloaded — free of charge — by accessing the iTunes library and Android market. The app also can be downloaded for compatible smartphones at nacsonline.com/mobileapp.

The mobile app also offers NACS Show exhibitors marketing opportunities, including video, banner ads and opportunities to provide coupons to increase booth traffic.

Legendary newsman Tom Brokaw will serve as a NACS Show Closing General Session speaker on Oct. 4 and Bert Jacobs, co-founder and CEO (chief executive optimist) of The Life is good Co., will serve as an Opening General Session speaker on Oct. 2.

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