However, it is still possible to create an engaging Twitter account that attracts loyal followers. To do this, you must craft original and unique content and make sure it gets in front of the right people. It’s also important to experiment with different techniques to see how they perform with your target audience.

Here’s our field-tested 22 tips for building your Twitter following. But before we get to that, let’s first take a look at why you’d want more followers in the first place!

Why You Want to Attract More Twitter Followers

With the number of Twitter users expected to approach 370 million in 2020, it’s no secret that this platform is one on which you need to have a presence. In fact, in 2016, 76% of marketers worldwide used Twitter to promote their business. Of course, a mere presence is not enough. An army of loyal followers can provide social proof, demonstrate your authority, and help further your reach.

Attracting more followers means more people see and share your posts, and more potential customers. On that note, just bear in mind it’s not all in the numbers and you should ideally shoot for quality over quantity. It is more important that your followers, however many, listen, and interact with what you share.

With plenty of Twitter campaign success stories, there’s no reason why you can’t get in on a piece of the action. With the right balance of quality content, lots of personal interaction, and a little automation, you can make Twitter work its magic for you. Just always remember the cardinal rule of Twitter success — be genuine and don’t spam.

22 Tips to Attract More Twitter Followers

If you’re ready to start taking your Twitter presence seriously, put on your hard hat and gloves. It’s time to get down to business!

Tip #1: Target Tweetable Phrases, Not SEO Keywords

Shifting gears from SEO to social media targeting can be difficult. It’s important to remember that keywords for search engines and social media can be wildly different.

Instead of targeting phrases that someone might enter in Google, your keywords should be tweetable phrases. You can use these in Twitter search to hone in on your target audience.

Tip #2: Use Automation, But Proceed With Caution

Automation is the social media marketer’s superpower. You can automate likes, follows, lists, and direct messages. Doing this can free up a significant amount of time, allowing you to reach more people.

Like all superpowers, however, it has its kryptonite. Automation gone wrong will make you seem robotic and is likely to turn people off. Going too far may even get you removed from Twitter.

You can try using tools like Socedo and Tribeboost to manage automation, and play with different combinations to ensure it appears natural.

Tip #3: Experiment Posting More Often Than You’re Comfortable With

Given the fast and furious pace of Twitter, not everyone is going to see every single one of your tweets. That means you can post more often than you think without becoming annoying!

Tip #6: Do Continue to Share a Lot of New, Unique Material

Tip #7: Write From a Benefits-Driven Perspective

When you’re sharing your work, try to focus on why the person reading it should care.

For example, Chris Brogan doesn’t announce he’s written a new blog post. He tells the reader that they can control where they spend their time, which is something everyone wants:

Tip #8: Focus on Your Customer, Not Your Product

Data shows your customers care about personal interaction more than anything else. 77% of Twitter users are extra positive about a brand after being replied to! On top of that, 54% of users take action after seeing brand mentions within tweets.

It seems that stimulating conversation with your customers may drive more leads on Twitter than product-based promotion.

Tip #10: Be Direct and Ask for Shares, Likes, and Retweets

Tip #11: Tell a Story

Using generic headlines will cause your message to lack originality and intrigue. Try tweaking them to bring out their story. If the post doesn’t have a story, try finding one that leads the reader into the post instead.

Tip #21: Track Your Shared Links

Tip #22: Use Twitter Lists to Manage Relationships

Twitter lists allow you to organize the people you are interested in. Neil Patel offers a detailed guide for how to use them to their fullest potential.

Conclusion

Attracting more Twitter followers who are true fans is not easy, but it is relatively simple. Having an engaged following on Twitter can come with many benefits, like social proof, increased authority, and more conversions.

In this post we’ve revealed 22 top tips for attracting more Twitter followers. Obviously, we don’t expect that you can exercise them all right away, but by gradually making each one a habit, you’ll soon have an army of loyal fans. Just remember to always be genuine and avoid spam. Focus on concise, engaging tweets that interest the right people, and make sure they’re discoverable!