Podcasting

Podcasting is audio content that utilizes the theater of the mind. Importantly, a person’s imagination is more powerful than anything visual.

Podcasting is the fastest way I’ve found to build an audience that knows, likes and trusts you. Your audience can hear your tone, your authenticity, and your empathy. Unlike any other form of content, it’s on demand and convenient.

Audio that’s consumed at your leisure, even whilst you’re doing other activities like driving a car. Furthermore, podcasts create valuable content that can be re-purposed into other formats such as blogs.