Web site is the most charming is the ever-changing, the evolution of web design technology so that designers and engineers can continue to experiment with innovation, bring better, more smooth use of experience, and people everywhere surprising sensory feast. What are the interesting styles of web pages that will dominate our screen this year? We integrated the Webflow, The Next Web, AWWWARDS and other media and website design company's forecast, sort out the top ten trends in web design: The layout of the web page In the past few years, the Web page layout has begun to be weary, but Flexbox and CSS Grid! (Chrome, Firefox is expected to support in March this year) and other technologies, so that layout design becomes more flexible, Designers, engineers to bring a wider range of space, this year will be able to see more sites to break the usual "symmetrical", "order" code, all kinds of layers of the layout of the page is certainly wonderful. But the same principle is that the design is to focus on the "content", the content is flesh and blood, is the main reason for people to visit the site, so the design scale also need to consider, unrestrained, Of the style.

Color is dancing Color as an important element of the expression of personality, in the minimalist wind when the wave was stripped, but about last year, a large area gradually layer of color seems to have a strong return, Instagram, Asana, Stripe are saturated gradient reshaping brand vision The main tone, this year's gorgeous colors and the flow of the gradient will be more popular; In addition, the image to double tone (duotone) after the system, it may be the trend this year. Designer, Sarah Hutto predicted that this year will be a very "funky" year, looking forward to a strong color to stimulate people's visual senses.

And the first two years of bright and light, as well as the above-mentioned contrasting color contrast, with relatively calm and cool as the main colors are more and more sites of choice, as long as the "color" (accent color) with appropriate, black also Not boring, but in a glorious world stand out.

Gorgeous and practical dynamic effects

Dynamic effects play a pivotal role in contemporary web design, and this year there is no sign of any back, but the application will be more extensive. Appropriate dynamic effects, with a prominent focus on the use of attention, this year to SVG, CSS to create the dynamic effect is expected to increase significantly, rolling parallax (Parallax Scrolling) more and more gorgeous. But the designer should consider the connotation of the brand or content and the meaning of each dynamic effect, to avoid "moving".

Create small surprise micro-interaction "Micro-interaction" will be more and more popular on the page, such as the mouse over, click on various types of web pages such as buttons, scroll sliding process, timely meticulous changes can also be prompted to focus on the role. Of course, just like the dynamic effect, the designer should take the "move" the meaning and extent, it will not be superfluous.

Huge font accurately convey the meaning of the brand

Home page with a huge font to show the brand theme, will also be seen everywhere this year, the wave. But "huge" does not mean widening bold, but with the appropriate font design, concise, accurate expression of the spirit of the product, to replace the lengthy verbosity. The font and the background or color interaction, or in the font to create dynamic effects, but also can try the practice.

Virtual reality technology combined with content

Virtual reality of the topic from the previous year to burn this year, technology giants on the virtual reality of the investment power did not weaken the signs, especially Facebook will drop the next 10 years to spend $ 3 billion focus on virtual reality research and development. It is foreseeable that technology is more mature, there will be more and more media or brand use virtual reality technology "story", for people to create more immersive feelings.

Tailor content for different users

For content sites, the effective transfer of "content" to "users" is a matter of great importance in the past few years. But can not only hit the core. Because it is necessary to consider the different characteristics of different users, for example, is the purpose of the user visiting the site for private purposes or for work? Where did the user come from the site? What is the user doing at the moment? What is their previous behavior on the site? What electronic devices do they use on the Internet? Are they now logged in or logged out?

These features combine to add complexity, and some media use the "Recommended Reading" mechanism or as a separate algorithm to determine the flow of information for individuals. If Fubiz uses "Creativity Finder", the user can set the "identity", "area", "purpose" three conditions, filter the most content to meet the requirements of different users.

Design sharing In the past few years, more and more small companies or large enterprises are willing to share the internal design team collaboration and work skills process, not only the recruitment of talent, but also fully demonstrate the brand characteristics, shaping the design field Of the atmosphere, Google Design, Facebook, Shopify, Airbnb Design are examples can be used as a mirror.