The Kardashian’s famous, botoxy faces have inspired a new cosmetic procedure which bears their name.

Dr. Gary Eldridge, a plastic surgeon in Australia, who just filed for a U.S. trademark on his “minimally invasive face/neck lift”which he calls the “Kardashian Facelift.” He says it’s a painless injection of fibrin protein that forces skin to repair and rejuvenate itself naturally. Naturally? Now that doesn’t sound very Kardashianesque, at all.

Despite the name, Kris Jenner and her Klan aren’t benefiting from Eldridge’s practice, which also doesn’t sound like them. The reason is, Dr. Gary is saying that his procedure is named after his daughter’s dog, Kardashian. I know, poor dog. But at least it will live on forever (kind of).

If you’re interested in the treatment, it’ll cost you $1,870. Which is the equivalent to about 30-40 lip kits, depending on where you buy them.