IBISWorld’s Potato Chip Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Market Share of Companies

Frito-Lay Australia Holdings

Snack Brands Australia

Industry Statistics & Market Size

Revenue

$771m

Annual Growth 09-14

-1.0%

Annual Growth 14-19

Profit

Employment

3,072

Businesses

50

Industry Analysis & Industry Trends

Over the past five years, the Potato Chip Production industry has grappled with major shifts in downstream consumption patterns, the rising cost of key raw ingredients and increased competition from substitutes, imports and private-label products. The ongoing rise in health consciousness has encouraged a general shift towards healthier eating patterns and a decline in popularity for unhealthy snacks such as potato chips, which are considered high in fat and salt. Due to these trends, industry revenue is forecast to decline by 1.0% annualised over the five years through 2013-14. The increase in health consciousness has also made the industry particularly vulnerable to the threat of healthy snack food substitutes such as fruit and nut bars or wholegrain crackers... purchase to read more

Industry Report - Industry Analysis Chapter

Australian potato chip manufacturers have battled difficult trading conditions over the past five years due to the rising cost of raw inputs, changes in consumer preferences and the increasing popularity of private labels. This has been offset to some extent by the high degree of brand loyalty for many of the most popular brands and the industry's ability to withstand the depressed consumer sentiment since the global economic downturn. Over the five years through 2013-14, industry revenue is expected to decrease at an annualised 1.0% to total $770.6 million. However, in 2013-14, industry revenue is forecast to rise 0.4% due to continued consumer brand loyalty and the popularity of premium chip varieties... purchase to read more

What is the Potato Chip Production Industry?

Companies in this industry manufacture potato chips for snack consumption. The industry excludes the manufacture of alternative snacks like corn chips, tortilla chips and other chip products.