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Everybody knows Ninja, Shroud, DrDisRespect und Summit1g . They are well established live streaming stars attracting millions of viewers and earning just as many dollars while doing so. But what about the hundreds of thousands other accounts on Twitch, Youtube Gaming and Mixer? Wouldn’t they work just as well as a canvas for your campaigns? This session explains how micro-influencers work in the realm of live streaming and how 10,000 streamers with 200 CCVs are just as good as 3 superstars with 50,000 CCVs.

Marc was a long time coder in ad tech, before rethinking the way influencers monetize in live streaming. At loots, Marc and his team strive to alter the conventional cashflow and transform the live streaming landscape.