Friday, September 9, 2011

Back in August I wrote about Smirnoff Night Life Exchange partnering up with Madonna, and yesterday the rest of the story finally unfolded. Smirnoff announced that this years Smirnoff Nightlife Exchange Project will be taking place on 12th November and will see Ireland exchanging a night out with Thailand.

As with last year's very awesome Argentina night out, party-goers should expect delicious drinks, tasty Thai food and an experience that will, in no doubt, be one of the best they've ever had. Irish Australian dance superstars the Potbelleez will be rocking the dancefloor with help from Fourplay DJ’s (Ray Shah, Killian O’Sullivan, Steven Cooper and Rory Lyna) and DJ Gordo.

As I previously posted, this year's Smirnoff Nightlife Exchange Project will see Madonna partnering with Smirnoff to hold a global dance competition. As part of this, Smirnoff have revealed that Madonna will be attending the New York celebration to help handpick the overall global winner of a dance competition alongside her choreographers Rich + Tone. Smirnoff fans can win tickets to the New York finale at the Smirnoff Facebook Page.

“This year’s Nightlife Exchange Project is triple the size of last year’s, has bigger global names and more local original ideas,” said Simon Burch, Global Brand Director for The Smirnoff Co. “We’re going to enjoy it with our fans. We are inviting our Facebook fans to share with us their one-of-a-kind nightlife experiences so we can create them on 12th November.”

Smirnoff is inviting fans to share their ideas and suggestions on the most original aspects of nightlife in their country. Fans with the most original ideas winning an invite to the Smirnoff Nightlife Exchange Project in their city or abroad. Nearly 10,000 ideas have been submitted thus far including local cocktail recipes, new dance styles, types of music and city fashion trends.

The pairings for the 18 countries taking part in the nightlife swap are:Great Britain with JamaicaIreland with ThailandBrazil with GermanyAustralia with ItalyCanada with VietnamUSA with NetherlandsLebanon with MexicoVenezuela with CyprusArgentina with Turkey

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Digitology is primarily a dissection of digital culture. Here you'll find everything from the latest digital marketing news to information on new and innovative digital products. Although based in Dublin, the blog draws on the entire cyber collective, with insights into both domestic and international developments. However, you may also find posts on some of the other things I love in life like food, art, events etc.

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