IRIS.TV Names William Bundy Chief Financial Officer

Los Angeles -- IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that William “Bill” Bundy has joined the company in the newly created position of Chief Financial Officer. Mr. Bundy brings to IRIS.TV more than 20 years of experience as a strategic and financial advisor to industry leaders in media and communications.

"Bill has substantial experience in every aspect of finance that has become important to IRIS.TV," says Field Garthwaite, CEO of IRIS.TV, to whom Mr. Bundy will report. "We need someone of his vision to fulfill ours of becoming the most efficient and effective way every media platform monetizes their video assets."

“This is an incredibly exciting time to be joining IRIS.TV,” says Mr. Bundy. “IRIS.TV is leading the transformation of audience experiences online and creating unprecedented value for video content publishers through its artificial intelligence SaaS platform. IRIS.TV provides exactly the innovative solutions media companies have been seeking for many years, and I am thrilled to be working with Field and the rest of the team to continue to drive the company’s extraordinary growth."

Mr. Bundy previously was a managing director of telecom, media and technology investment banking at Wells Fargo Securities where he co-led the telecom and internet infrastructure practice. He was also a founding member and Chairman of the investment bank’s Strategic Advisory Committee, developing ideas and leading projects to enhance the growth, efficiency, and culture of the rapidly growing investment bank.

Over the course of his investment banking career, Mr. Bundy gained more than $175 billion in advisory and transaction structuring experience across a range of mergers, acquisitions, and debt and equity financings.

Mr. Bundy joined Wells Fargo Securities in 2007 from J.P. Morgan where he was a managing director of telecom, media and technology investment banking and the Capital Structure Advisory and Solutions group. Prior to joining J.P. Morgan in 1991, Mr. Bundy was a consultant with Price Waterhouse. He holds a BA degree from Dartmouth College and an MBA from New York University.

IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company’s product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The software integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of publishers across the world that rely on the company’s video programming platform to keep their audiences watching.

Based in Los Angeles, IRIS TV's investors include Sierra Wasatch, BDMI, Progress Ventures and individual backers including Machinima founder Allen DeBevoise, Lions Gate CFO James Barge as well as senior executives with Nielsen and AEG.