Video Consumption on Mobile Devices Stabilizes in Q1 2018 at Nearly
Three of Every Five Videos Watched

Media Companies Created and Processed Nearly Three Times as Much
Video Content in Q1 2018 vs. Q1 2017, Ooyala Study Finds

Report Highlights:

Mobile devices accounted for 58% of all videos watched globally,
stabilizing at 1.8% growth, one of the smallest increases in 14
quarters

Q1 2018 marked the first quarter-over-quarter decline in mobile’s
share of plays

Media companies created and processed nearly three times as much
video content as in Q1 2017

Long-form video (20+ minutes) exceeded 50% of time watched on every
device and screen

On smartphones, viewers watched long-form content (20-40 mins) to
completion 57% of the time; ultra-long form content (40+ mins) more
than 45%

June 20, 2018 12:00 PM Eastern Daylight Time

SAN JOSE, Calif.--(BUSINESS WIRE)--Mobile video consumption continues to rise, but growth stabilized in Q1
2018; total video plays increased during the quarter just 1.8% from the
prior year, per Ooyala’s newly released Q1 2018 Global Video Index
Report. The increase was one of the smallest in 14 quarters, and also
marked the first quarter-over-quarter decline in mobile’s share of plays
at nearly 4.6%.

Nevertheless, consumption on mobile devices of long-form video – defined
as more than 20 minutes in length – continues to thrive, the study
finds. On smartphones, for example, 20-to-40-minute-long videos were
viewed to completion 57% of the time, while videos exceeding 40 minutes
(ultra-long form) were viewed to completion more than 45% of the time,
the Ooyala study found.

Viewers watched ultra-long form content (40+ mins) to completion 51%
on tablets and 59% on PCs

"Consumers are becoming far more comfortable watching any content on
every screen than they've ever been," said Jim O'Neill, Ooyala principal
analyst. "The traditional barriers to multiscreen viewing -- the amount
of available premium content, the cost of service and the quality of
experience -- all have fallen. The first screen for viewing truly has
become the screen that's most available to the viewer at the moment."

But in North America, mobile video plays were still up 9% from a year
ago and 18% over the past two years, accounting for 56.6% of all video
plays in Q1 2018.

In related findings:

EMEA saw mobile video plays hit 58% in the first quarter of 2018, a
22% Y/Y increase from 47.8% in Q1 2017, and 39% better than Q1 2016

Asia-Pac saw the share of video plays on mobile devices hit 60.7%, up
from 52.3% a year ago

Latin America’s share of video plays on mobile devices reached an
all-time high of 59.5%

The Rising Tide of Streaming Video Content

While OTT services more than doubled their hours of content offerings in
Q4 2017, even more content was created in Q1 2018 – reaching nearly
three times the amount processed the year before.

Specifically:

Long-form content (longer than 20 minutes) jumped 189%

Medium-form content (5-20 minutes) was up 171%

Short-form (shorter than 5 minutes) grew 178%

“Mobile video content is coming from an expanding universe of creators
and distributors across sports, news, entertainment and enterprise,”
added O’Neill. “They understand that mobile needs to be a pillar of any
content provider’s streaming video strategy. Ignore mobile or allow
lower-quality standards for your video stream, and you’re likely to lose
a significant portion of your business.”

For over 10 years, Ooyala has been at the forefront of shaping the OTT
and media workflow revolutions as a leading provider of software and
solutions that optimize the production, distribution and monetization of
media. National Rugby League, Dell, SkySports and Media Prima are global
customers that rely on the Ooyala Flex Media Platform to successfully
produce, manage, and distribute media and become more efficient, more
open and more extensible to meet the evolving needs of their viewers.

Headquartered in Silicon Valley, Ooyala is a US based subsidiary of
global telecommunications and IT services company, Telstra, with offices
in Chennai, Cologne, Dallas, Guadalajara, London, Madrid, New York,
Paris, Singapore, Stockholm, Sydney, Tokyo, and sales operations in many
other countries across the globe. For more information, visit www.ooyala.com.
For inquiries, contact
us or email sales@ooyala.com.