B. Bonin Bough: What can a big company learn from a small start-up?

"I think there is a lot big companies can learn from startups. What I'm fascinated by is startups' ability to pivot, their ability to launch a product, rapid prototyping, understanding whether it is working or not, and then move directions, but realize they have a great core asset. And so they are not afraid to fail and they are not afraid to change. And I think that something that organization's like big companies can take a lot away from. I think a great example is the recent news around Gowalla." — B. Bonin Bough

Bonin Bough is the Vice President of Global Digital and Consumer Engagement at Kraft Foods where he oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, …

Add New Comment

0Comments

The great lament of any reporter is what to do with the jewels that routinely get left on the cutting room floor after a really great interview. Enter the 30-Second MBA, an ongoing video "curriculum" of really good advice from the trenches, directly from people who are making business happen.