Mobile Running – is a mobile phone platform that simplifies the way informal cross-border traders buy and sell their products. Informal traders often have difficulties when carrying cash, and this platform helps to eliminate this risk by sourcing products through a network of suppliers accessible via a mobile phone. MoWoza is also able to streamline the supply chain through an SMS service, can negotiate bulk discounts and have created a trusted taxi distribution network that delivers the consignments. The judges said: “The Company’s products and services promote inclusive business that empowers cross-border traders to enable them to do business better.”