Disney has revealed the name of its upcoming Netflix competitor, and it doesn't sound like coming up with it was an especially grueling process: The company says the new service will be called Disney+, NBC reports.

The company, which already offers ESPN+, says the service will be launched late next year and will carry content from Disney brands including Star Wars, National Geographic, Pixar, and Marvel.

The site will feature new shows as well as movies from Disney's back catalog, the BBC reports. Disney already owns a stake in Hulu, and it says it plans to boost its investment in the service after its acquisition of parts of 21st Century Fox is approved.