Unhappy ad ---discouraging baby carrying -go make comments!

Please remind this company here that properly wearing the right baby carrier does not give you pain.

This kind of commercial will discourage some people to even try it.
We don't want strangers in the street offering us Motrin when we are using a baby carrier! We want mothers offering to share their baby-carriers with others!

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Rumor has it that they did take down the site due to an ovewhelming amount of angry babywearin mamas who were not ok with the ad (to say the least...) I have seen what are said to be "responses" from the VP of marketing, but I am not sure they are real, so I will wait until I actually see something on their website. I hope they apologize! Im very happy that it looks like they took swift action. It should have never been in the first place, but at least they actually DID something...

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I saw the you tube video this morning and really disagreed with it. It was untasteful and poorly done. Our carrier has never hurt me. Yes I was tired after walking around for 4+ hours with a 20+ lbs baby but I think I would be just as tired if I had the stroller. If a carrier is worn right it won't hurt at all and that's what they failed to see.

I sent her an email too telling her my thoughts on the matter. Maybe next time they will actually think about the advertising before posting something like that again.

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I witnessed the whole motrin thing "go down"... it started on Twitter and spread like wildfire.

I think the ad meant well but was horribly, horribly executed (hence it backfired in the most expensive way possible). That was a $18M down the drain. The copywriter for that ad ironically was on maternity leave when it all blew up.