Whenever a customer types a simple query regarding a product or service into any of the major search engines, it provides a clear indication as to a consumer’s willingness to search and engage in the purchase process. At this stage you want to ensure that your brand has the highest possible reach and visibility to develop and retain top-of-mind brand awareness. This is your golden opportunity to deliver a relevant and tailored message to the customer and control the ongoing aspects of customer interaction from that point onwards.

AndMine has proven time and time again that through our advanced knowledge of SEM and digital advertising practices that we place our clients in a position to influence the buying process, ensuring that we consult them on the best ways to achieve conversion through online or internet advertising.

When conducting SEM for our clients we utilise, but are not limited to, the following existing channels and any others channels that may emerge in the future:

Once a campaign has commenced, AndMine continues with its efforts to maximize long-term conversions and customer intention to purchase – this stage is known as Refinement Stage. Unfortunately, this is a stage that many web advertising agencies in Australia neglect to follow, although it is imperative to the success of your SEM efforts.We take the time to analyze and measure the results and always ensure we are focused on a range of key metrics, particularly revenue increase and ROI and not just increased traffic to your site. After the analysis is complete, AndMine refines the practices used to enable an increased level of conversion with future SEM or Search Engine Marketing.

Trusted by

We contracted &Mine to build a new website and a ‘real-life’ online tutorial. We found their work to be creative and technically competent, and their staff friendly, professional and flexible. We are happy to recommend them. - Deborah Fullwood, Director, WestWood Spice

&Mine Laboratory

&Mine team is a melting pot of technology and creative minds. Each year, we slice a few percent of our bandwidth to develop
our own commercial projects. For example, we have developed a prototype Posture Detector with the help of Melbourne
University's Engineering Department that will send signals to your smartphone and vibrate if your posture is
poor. We are also improving our suite of cloud based software applications like Meet&Mine, our Networking
Software. During its first year gathering data, it referred over half a million dollars of real business for
a small Melbourne network group. If you’d like to know more about our laboratory projects and how you can
get involved in capital raising, marketing or support, simply contact us.