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In today’s business world, there are few niches in which businesses can thrive without an active social media presence. It’s easy to become comfortable with the tools you currently use, and only look to better-known software to meet new needs. But this strategy may not be the best one for your business. This article presents

The right brand persona on Twitter starts with having a professional profile. A lot of entrepreneurs and businesses choose to keep their company profile separate from their personal one – and for good reason. In order to build an authentic community, it’s important to be consistently recognized by your customers and followers with a message

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: SEO tools to help improve your content marketing Increase your sales with eCommerce tools Pinterest tools for bloggers Improve Your Content Marketing with These

Launching a blog has become relatively straightforward in recent years. What you need is a theme and a few words to call your own. Well, a bit more than that is required, but that’s the general idea behind a blog. It should not come as a surprise to anyone that not all blogs are of

Does Google search factor in our social media activity? Currently, their algorithm does not directly measure your networks. But it does pick up on social signals, which are generated from conversations, shares, retweets, and content. Any links that are included with your marketing have the potential to be clicked on and shared. Thus, they create

When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether

You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and

Augmented Reality (AR) is not new. It has actually been around for years. But it’s true potential wasn’t fully utilized until relatively recently, with Pokemon GO. Although the game was a victim of momentary success, it showed us what AR can do. Pokemon GO helped businesses envision their future with AR, compelling them to use

Do you need to attract more customers and sales from your Facebook ads? Then it may be time to revisit their free retargeting feature. It has been in place since 2015 and achieved good results. Your business can use this method to focus directly on your target market. It places your product or service front and