Dell Tech World

Dell Technologies World.An urgent site and communications redesign and deployment. Just how monumental was the ask? Scroll down and see.

How whirlwind was it?

The project kicked off on the 8th of December for a mid-January launch. It was assumed the breakneck timeline would have some variables—turns out our variables grew variables. Rename, rebrand, redesign, relaunch.

SIX WEEKS LATER

We had moved from fresh design comps, through rapid rounds of approval into development on an entirely new-to-us platform. A tech titan's flagship event site was renamed, reimagined and relaunched on a timeline that conveniently included two weeks of holiday.

One more thing

Since a website is only as good as the traffic it gets, the Dell Technologies World email newsletter was treated to a full revamp and blasted out to nearly a million folks.

How'd it shake out?

In the words of our client, "I don't know if there is another agency on the planet that could have done this." Aw, shucks, Corey … we'll let you know when we come back down to Earth from this one.