RagingBull.com experiment with Jaffe ends after six months

RagingBull.com which hired veteran business journalist Chuck Jaffe as its editor in June as part of an aggressive plan to change the site’s editorial strategy, is ending that experiment after six months.

“It’s not an editorial decision,” said Jaffe. “It’s a business decision.”

RagingBull.com underwent a makeover this summer to feature each day what Jaffe called “the daily five” — five specific trading-oriented pieces of content that a trader can access at 8:30 each weekday morning.

Journalists worked with traders to craft the short stories. Jaffe said that the target length of a story on the site was 272 words.

“I think that we’ve done all of the things that proved our points, and the web traffic shows that,” said Jaffe. “It’s been a great go. I wish it was going longer.”

Jaffe is a syndicated financial columnist and the host of the “Money Life with Chuck Jaffe ” podcast/radio show. He spent 14 years as senior columnist at MarketWatch.com, and the decade prior to that as personal finance and mutual funds columnist at The Boston Globe.

He is a past president of the Society of American Business Editors and Writers and is the author of three personal finance books.

Chris Roush is the Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.