Studies show that Hispanics often respond better to Spanish-language advertising, even when they are bi-lingual. This includes my parents who live in Palm Beach. So, from a marketing and sales perspective, this isn't an Anti-American approach or about advertising to illegals (We'vebeen citizens since 1987 and both my brother and I served -- I continue to serve -- in our nation's military).

Hispanics will soon comprise nearly 24% of the U.S. population, according to the Census. If we respond better to ads in Spanish, should non-Hispanic businesses ignore the what will be a trillion $$ purchasing power because of political correctness? PC doesn't pay the bills.