The company states users have streamed more than 6.7 billion hours within the first half of the year.

In America, 38.9 million Americans are utilising Roku-equipped devices. Reports state that the company sees more consumers utilising its equipped devices than any other competitor.

Data reveals Roku is still unprofitable – since its founding in 2002 has gathered $244 million in losses. In 2016, the company notched $399 million in revenue and lost $43 million.

Currently, Roku obtains the majority of its revenue from the sale of its streaming players, however, is set to be increasing its efforts to bring in funds from advertising, commissions from subscriptions and other transactions made through its devices.