The company plans to use the funds raised to develop a backend platform that includes social and payment solutions for their games besides working on multiple games for the Indian marketVikas SN | ETtech | December 23, 2015, 09:09 IST

The company plans to use the funds raised to develop a backend platform that includes social and payment solutions for their games besides working on multiple games for the Indian market and scaling up the team.

"We are working with a laser-sharp focus on understanding the mass Indian gamer in primarily three segments – Chintu (6-15 year olds in urban/semi-urban areas), Youngsters and Bhabhi ji (homemakers in urban areas) - who already spend many hours on their mobile devices daily." said Mech Mocha co-founder and CEO Arpita Kapoor.

"Our current title has references of popular culture, local text gratifications in Hinglish and many other India-inspired assets which makes it highly relatable and engaging for the audience." Kapoor added.

"In Mech Mocha, we saw a perfect mix of young founders with infectious energy who are close to the market coupled with core team with collective experience of working on world-class mobile-products from King, Disney, Nickelodeon, Zynga, EA and Directi. Mech Mocha will benefit from Flipkart’s expertise in scalable mobile platform development. Both e-commerce and gaming have overlapping audience and thus we see multiple synergies that can benefit mutually" said Nishant Verman, Head of Corporate Development, Flipkart.

The Bengaluru-based startup had previously raised funds from IIM Ahmedabad's business incubator CIIE (Centre for Innovation Incubation and Entrepreneurship) and a clutch of angel investors including Srijan Capital founder Ravi Trivedi and Indian Angel Network member Sanjay Mehta.

Started in June 2013 by Kapoor and Mohit Rangaraju, Bengaluru-based Mech Mocha launched its first game 'Puppet Punch' in January this year, which the company claims clocked over 100,000 downloads in the first four days of launch.

The startup recently acquired exclusive rights of the upcoming movie 'Chhota Bheem - Himalayan Adventure' to launch a mobile game based on the movie for the India market. The game is currently available as a free download on the Google Play Store.

Flipkart had earlier backed MadRat Games, another Bangalore based company that makes offline board games and incidentally was also backed by Blume Ventures in December 2012. The company had raised $1 million from founders of Flipkart, Snapdeal and IT outsourcing firm GlobalLogic among others early this year.