cause

I must say I do love a startup that has a social cause at it’s core, especially when the focus is local and obviously something very important to the founders. Totem Skate school is a startup that does exactly that, where they aim to get young people skating instead of hating. As we have seen in the media over the past year, bullying is a huge problem around the world, and although massive campaigns and celebrities get behind huge campaigns to raise awareness, it really does nothing measurable other then give the companies / organisations behind them stats and numbers of their “reach” – good on them, but at the end of the day, this is just a vanity metric.