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Everyplay, a Finnish social gaming startup, revealed today a new Facebook social game called Kamu World.

I tried it right away and it feels really addictive.

Getting started is really easy. Kamu World is a FB application, so you really have almost nothing to do. Just go to www.kamuworld.com or do a search on FB with keyword “kamu world”.

Once you get in, you are being asked couple of simple questions and you are ready to go. You can choose a name and skin for your “buddy”.

In the actual game you hang in one of the rooms that are located around the world. There you can chat, do different tricks or emoticons, get new friends, and give other buddies “thums up”.

Soon you will find that others have skins and emoticons that you don’t. That’s because they are on a higher level than you. You can gain levels by gathering “sparks” or points you get from being active member in the crowd.

What’s great about this is that the game is linked to your Facebook profile, so you can allow people to see who you really are.

For future reference, this combination of ease of use, distributed credentials, Facebook integration and clever use of avatars will open totally new worlds.

Everyplay is a developer and publisher of social games. Social games are fun, casual games played together with your friends on social network such as Facebook and MySpace.

Everyplay was founded in year 2008 by veterans of game development and social media. The founding team consists of:

Jussi Laakkonen, CEO & founder

Jussi is a seasoned game industry executive and entrepreneur. Prior to founding Everyplay he was in charge of business development for racing game developer Bugbear Entertainment. Jussi has together with Pekka Aakko led ASSEMBLY, one of the world’s largest computer festivals since year 1992. Jussi has previously worked at steering group level at data security company F-Secure and co-founded Eworks, a multimedia startup in the 1990s.

Pekka Aakko, business development director & co-founder

Pekka is a veteran IT industry executive with key expertise in partnerships, sales and R&D. He most recently worked as a director at Logica. Together with Jussi Laakkonen Pekka has led ASSEMBLY’s growth to a national institution that attracts over 8000 festival visitors in two annual events. Pekka was also founder of Internet Finland, one of the first private held ISPs in Finland. Pekka also founded with Jussi Laakkonen Eworks Finland. He also was an early pioneer in online games as the chairman of BATmud, one of the earliest and most successful still running MMOs in the world.

Jalmari Raippalinna, CTO & co-founder

Jalmari is a pioneer in high end Flash game and rich media development. As a senior developer at Apaja Online Entertainment, he led the creation of the Playforia virtual world. Prior to Apaja, he worked at Sulake, the makers of Habbo Hotel. Jalmari’s cutting edge Flash skills have been demonstrated in award winning Flash demos created in the Evoflash group.

Matti Savolainen, Server lead & co-founder

Matti is a senior developer of highly scaleable, rich media systems. He was instrumental to developing the backend systems Finland’s largest social network IRC-Galleria used to scale to 500 000 users and over 4 billion page loads a month. He has also been a programmer in a various indie game projects.

Bobba is mobile, which means you can participate when you are away from your desk. Fine. But you can’t participate from your computer. I was bobbaing from the office, and I had to use my tiny cell instead of the big screen with full keyboard and mouse. Why?

If making your own room look nice is a key feature, why there is no easier way to do it?

Besides of playing Fab5, all you can do is to chat with the people in same room. When you chat, you need to meet with the other people in the same place (room), at the same time. The messages you write will disappear when new ones appear on the screen. What did we talk about 10 minutes ago? Can’t return to that discussion.

Now how 1990s is that? Can you expect a group of adults get online just for a chat, and agree the time beforehand through some other media? I think there are many other more effective ways to practice social interaction, online and offline. It’s hard to see any good community building features in Bobba.

And don’t get me wrong. I’d like to think myself as an early adapter. One part of my job is to try to find new exciting business models and market them effectively. I’m not being jealous, and I always try to find the potential in any service.

This time it’s too hard. With the current offering, I can’t see the hook.

Then again, the hook may not be visible to us yet. Maybe it has something to do with adult entertainment? Maybe they start offering commercial “items” and give them out for free for the community leaders. Just need the community first.

Ok, peeps. That’s my first thoughts and experiences. Please prove me wrong. I’m more than happy to tell the world about great things coming out.

In these times we need positive news. Please.

EDIT: I have to mention that Arctic Startupwrote about this earlier. I didn’t read the article before I wrote mine, but now I have to say that I’m not alona with my opinion.