I've always disliked Adblock, mostly because I wanted to support the sites I visited—but sites with really intrusive popups and mouse-over ads still grind my gears, and I've always wished I could block them without blocking everybody else. The newest version of Adblock Plus actually takes steps to make this happen, by letting you unblock non-intrusive ads with a single checkbox.

The feature (which actually came out a few months ago) is turned on by default, so if you're already using Adblock Plus, you won't have to change a thing. Sadly, this feature only exists in the Firefox version—Chrome users are out of luck for right now. Adblock describes non-intrusive ads as static advertisements, preferably text only, that should not obscure page content, be placed in the middle of important text, or require the user to scroll past it to see the top of the page They're still working on improving these criteria, but so far they have a few partners for whom they've agreed to let ads through.

It's still pretty liberal with blocking ads, but everyone's tastes differ—I personally don't mind flashier ads, it's just the popups and rollover ads that get to me—but it's definitely a step in the right direction. As always, though, we still recommend you whitelist the site you like and want to support (ahem), but we just thought this was interesting and exciting, and wanted to share it with you. Hit the link below to read more about the new feature.