ResearchPoint

The Leading Donor Software as a Service Platform for Prospect Research

Target Analytics combines software, data and analytics to bring our clients greater perspective on their constituents; we help them make smarter, data-driven decisions – which result in far more successful fundraising prospect management and programs.

Wealth, Philanthropic, and Biographical Information

Research allows users to screen supporters to identify their wealth, philanthropic giving history, and even their biographical information. Rather than focusing strictly on affluence, we enable users to develop a more holistic profile of the prospect – because many times, the supporters with the most real potential don’t profile well in a wealth screening – but you can find them if you know where to look.

ProspectPoint Modeling Scores

Go beyond wealth with embedded modeling scores in ResearchPoint. We deliver the highest quality predictive model scores, with the ability to drill down to gain additional data insights. Target Analytics utilizes a combination of 3 data perspectives to inform the modeling effort – these include the supporter giving history recorded by the client, supporter giving to other organizations, and hundreds of wealth & demographic attributes integrated from outside sources. We take the guesswork out of determining if your prospects are inclined to give by automatically ranking and prioritizing for you.

Target Analytics’ Prospect Database

Target Analytics provides ResearchPoint clients a searchable database of more than 110 million US households, and 200 million consumers – each of which has been organized and classified into clusters of more than 1,000 attributes. It’s a simple process to search for an individual, add them to your prospect pool, and screen them to identify their potential – all without leaving the application.

Client-Friendly Subscription Levels

With ResearchPoint, you have a variety of options for how you want to interact with the software, based on things like how many users you need, how many prospects you’ll screen, how deeply you want to search for new prospects, etc... You can use the system for the basic blocking and tackling – or to scale up a few levels and use it as the main hub for prospect research – it’s completely your call.

Research Lists

Customers also have the flexibility to build custom research lists to organize and segment individuals prior to evaluation. Tailor the vast amount of available data by displaying only the key columns significant to your analysis. Access wealth summaries directly from the list and navigate easily to the results. In one-click, you’ll have The Raiser’s Edge constituents imported and screened – could not be more simple.

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