Silicon Valley Software as a Service Sales Strategy Consulting and Coaching Firm Winning by Design to Expand Its European Operations With a Local Managing Director and Two New Offices

12.3.2019 16:00:00 CET | Business Wire

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2018 was the first year in which more than 1 billion euros were invested
in technology companies across Europe, up from 300 million euros in
2014. To help fuel this growth, Silicon Valley based sales strategy
consulting and coaching firm Winning by Design today announced it opened
new offices in Helsinki, Finland and Madrid, Spain. It also appointed
one of its founding partners, Andy Farquharson, to Managing Director of
EMEA and added María Abad to the team to help Nordic and Spanish SaaS
and B2B companies grow revenues. Winning by Design already had offices
in The United Kingdom, The Netherlands, and Belgium.

In his new role, Andy will focus on supporting European Venture Capital
Funds and helping their portfolio companies to find scalable growth,
launching the Winning by Design Nordics operation based in Helsinki and
providing support for our existing regional partners in the UK, Benelux
and Spain while recruiting new partners in growth markets, like Germany,
Ireland and France. Andy was previously VP Sales APAC for LogMeIn and
also established Winning by Design and Rock Your Revenue in Australia.

María Abad will focus on helping Spanish SaaS and B2B companies. She was
previously Interim Country Manager and Marketing Managers of Teamleader,
a Winning by Design client, and she worked for Exact Software,
JDEdwards-Oracle, and Avanzo Learning Systems.

Rinus Strydom, SVP Sales and Customer Value at Tradeshift says, “The
Winning by Design team has helped the Tradeshift sales, customer
success, and demand gen teams get “out of the box.” They helped us break
the barriers of traditional demand gen waterfalls and solution selling
to help fuel our 200%+ YoY growth.”

Winning By Design is a premier provider of strategy consulting and
coaching programs for SaaS sales, customer success and high-velocity B2B
sales organizations. The company was recently named by G2Crowd
as a leading sales coaching company. Winning By Design is trusted by
more than 300 global organizations, including Adobe, AdRoll, CultureAmp
(Australia), FreshDesk (India), Bynder (Netherlands), LiftOff (#6
Deloitte Fast 500), NearPOD, Resultatos Digitais (Brazil), SalesLoft (#7
Deloitte Fast 500), SendGrid, Omaze, Outreach, TeamLeader (Belgium),
Tradeshift (Denmark), xPenditure (Belgium), Gainsight (#15 Deloitte Fast
500) and Zenefits. For more information, visit www.winningbydesign.com
or connect with us on LinkedIn
at and on YouTube.
Our new book The SaaS Sales Method | Sales as a Science is available on Amazon.