Market One Blog

Terms like “conversion assists” and “analytical measurement” sound more like a science experiment than marketing components to many marketing executives. Traditionally more focused on strategy vs. operations and analytics, many marketers are still intimidated by the thought of introducing an inbound internet campaign, let alone new technology into their company.

This blog is designed to provide you with the required building blocks to developing a successful inbound internet campaign and ensure long-term success for you and your organization.

Your Tool Kit For Building An Inbound Internet Campaign

Developing and implementing an effective inbound internet campaign requires specific expertise in four top areas:

Over the years I have had the honor of working with many skilled and talented niche marketers. All of whom clearly understand the principles of successful niche marketing. Principles such as the focus is narrow, the target is extremely vertical and the message should be honed to a particular persona. While all of these principles are accurate, I wanted to take a moment to share with you a few thoughts about how to develop ROI driven content when executing niche marketing to these narrow, vertical personas.

In a recent survey, customers said their first engagement with sales occurred after they were 57% through the purchase process. In other words, they had done their research prior to letting any vendor know of their purchase intentions. Today, marketers must meet the demands of the more educated, self-reliant and social buyer. And be prepared to meet them where they are…on the internet.

The easiest way to close the loop is to make your website the central hub for all your marketing. Search engines, social media, email marketing, referral links, paid search, even offline campaigns should get filtered to your website. Once someone visits your website, you can cookie them and start tracking their activity.

Marketing Automation is a software platform that is designed for marketing departments and organizations to automate repetitive tasks. Marketing departments benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. It grew from the advent of email marketing automation, which came into vogue 10+ years ago.

The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

The bottom line is that blogging is like sex. . . You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.”

KEVIN ANDERSONFREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN