The space is maximized with digital interventions designed to motivate and inspire the concept of getting active. Motion-sensing LED walls run floor-to-ceiling, changing colour from red to green as customers walk past. As an alternative to conventional mannequins, motion-sensitive smart mirrors reveal film footage of local runners wearing products from the store. Interactive touch screens provide information on Nike+ products and Run Clubs.

One of the highlights is a clever Kinect hack installation that allows visitors to create a life sized digitized version of themselves on screen. The result is a unique motion graphic that can be uploaded and shared via social media.

The store will become the hub of a free weekly Nike+ Run Club for locals whilst nutritionists and physiotherapists will be on hand to offer free consultations and advice.