I'm not going to write a different message for LinkedIn reader & then another for Twitter, a third for FB and a fourth for Google+. What I want to convey is the same whichever platform it is read. My ideal target client is the same whichever platform they read it on too.

I keep hearing hearing about this topic. I understand the reasoning but I tailor my messages to my ideal target client regardless of whether he's opened FB or Twitter. I am the same person regardless of the website I read.

I think this is an area that is confusing a lot of people. The internet really doesn't need more words, particularly articles that are saying something that is being said more effectively somewhere else.

Think about content in the form of education and entertainment. It might be a video on Youtube or a slideshow on Slideshare. Content has many effective forms.

It's worth adding that many businesses are put off video content because they worry about the quality but increasingly that's no longer an issue. Quality on basic devices is increasing and often it's low res film that catches the moment that trends.

Video and slideshows and superb when executed distinctively. Been using both mediums for years and can't understand why more companies don't join in. But then again, not many companies pay much attention to the message their intended customers receive.