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Wednesday, 15 October 2008

News from Honey Monster Foods

Honey Monster Foods Team Up With Top Trend Setters ToDesign Limited Edition Packs For Charity

Honey Monster Foods has teamed up with internationally renowned model Daisy Lowe, top designer Pearl Lowe and SuperSuper Magazine to create three limited edition packs of Sugar Puffs to be sold exclusively at Harrods.

Each pack has a unique style influenced by the passions and personalities of our three designers, and will retail at £4.95 when they are launched on the 15th October.Only 150 of each pack will be sold at exclusive Knightsbridge store Harrods, with all proceeds from the sales of the packs going directly to the Variety Club Children’s Charity, helping sick and disadvantaged children all over the UK. With such limited numbers the packs are sure to sell out fast and quickly become collectors’ items.

Sugar Puffs has been one of the nation’s favourite breakfast cereals for over 50 years and this is the first time that the packs have been customised in this individual and distinctive way.

Jane James from Honey Monster Foods said: “We are really excited to have Daisy, Pearl and SuperSuper designing packs for us; each pack looks so unique and really displays the personality of its creator. It’s great that their amazing designs will be raising money for the Variety Club, which does so much good work for kids.”

Daisy’s pack combines a mêlée of 80s shapes and colours fused with a twist of modernity to convey today’s trend for retro styling, and her position as one of the most sought-after young models in the world.

The gold and silver of Pearl’s packaging quite literally reflects her love for pattern design, and combined with the delicate artwork gives the design a vintage boudoir feel, indicative of her status as an original member of the Primrose Hill set.

The pack designed by SuperSuper directly conveys the unique style of the magazine. The artwork has a young and fun feel to it together with an uber cool appeal, which inevitably translates from SuperSuper’s position as the stylistic vanguard for today’s youth.