AT&T Is Happy To Remove Wireless Broadband Caps, But Only If You Sign Up For Its TV Services

from the witness-this-fully-armed-and-operational-battle-station dept

We're formally now bearing witness to the "synergistic" fruit of AT&T's $69 billion recent acquisition of DirecTV. When the deal was first proposed, even Wall Street wondered why AT&T would spend that kind of money on a satellite TV provider on the eve of the cord cutting revolution. But AT&T has a very clear plan of attack, and as we recently noted, its first move post merger was to raise the rates of DirecTV and AT&T U-Verse TV customers in perfect unison. Now AT&T has added a new wrinkle to its post-merger plans, bringing back unlimited wireless broadband data -- but only if you sign up for the company's television services.

According to a new company announcement, customers who sign up for both AT&T wireless service and AT&T U-Verse TV or DirecTV service can nab unlimited data for $100 per month, plus $40 per month for each additional device:

"The new AT&T Unlimited Plan includes unlimited data and unlimited talk and text. Customers can get the AT&T Unlimited Plan on a smartphone for $100 per month. Additional smartphones are $40 per month each, and a fourth smartphone can be added at no additional cost. The new AT&T Unlimited Plan is the first of many integrated video and mobility offers the company plans to announce in 2016."

Note your mileage may vary as to whether this is actually a good deal. For instance this plan requires users pay $40 a month to add a tablet to the plan, which is only $10 a month if you remain on AT&T's metered data plans. Obviously many users won't be able to take advantage of the offer if they're not within AT&T's U-Verse fiber-to-the-node TV service footprint, or can't get a clear shot at DirecTV's satellites.

AT&T's move is just the latest in a long saga involving unlimited data. AT&T announced it was eliminating unlimited data plans in 2010. And while it grandfathered existing unlimited data users at the time, it has waged a quiet war on those users ever since. The company worked tirelessly to drive these users to metered plans, going so far as to block some video services from working unless users switched to metered plans. The company was also caught throttling these unlimited connections after just 5 GB of usage, resulting in an FCC fine and an FTC lawsuit that AT&T continues to fight to this day.

After its run in with regulators, AT&T's been slightly more transparent about the fact its unlimited data plans aren't truly unlimited. In the fine print of this week's offer, AT&T is quick to note that again, by "unlimited" AT&T really means limited:

"After 22GB of data usage on a line in a bill cycle, for the remainder of the bill cycle AT&T may slow data speeds on that line during periods of network congestion."

Obviously AT&T wants users to believe this is a wonderful example of how AT&T intends to deliver cross-brand value, and to some degree the move is a response to T-Mobile's competitive pressure. However, when you realize that usage caps are largely arbitrary and not tied to any real-world technical or economic justifications, AT&T's basically just using artificial barriers to drive consumers to its own branded products. With AT&T's ongoing flirtations with testing net neutrality via zero rating, one can only imagine some of the dubious cross-brand "synergies" AT&T has planned for 2016.

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For instance this plan requires users pay $40 a month to add a tablet to the plan, which is only $10 a month if you remain on AT&T's metered data plans.

I tried to parse that and my brain threw an exception. Either this is a typo or I'm missing some important context.------------------------------------------------------

AT&T's current model works like this:You pay for a certain level of base service (minutes, text, data). Based on the tier of base service, adding on additional lines costs a fixed fee per month to use that base service. Assuming unlimited minutes/texts and fixed set of data, adding a phone costs ~$15/month and a data-only device (i.e. a tablet) costs $10/month.

So if you stay on a metered plan and pay $100/month for your phone, and want to add your tablet, it'll cost you an additional $10.

If you have an unlimited plan and pay $150/month for your phone, and want to add your tablet, it'll cost you an additional $40.

In short, you pay more to have the option of unlimited* data on a device, then $40 (as opposed to $10) per additional device.

Agree to unlimited payment

I will pay the agreed upon price, but after paying $40 per month, all additional payment for the month will be at the rate of $.01 per day until the balance is paid off (no interest or penalties can be applied). Should AT&T Terms and conditions change at any time, all outstanding balances become zero and the payment plan starts over under the new terms with the same conditions.

Sounds fair and "unlimited" to me as AT&T will continue to receive daily payments for an unlimited amount of time.

Be Smart....

In case anyone wants to do this deal, be smart, first, use 1-855-641-5895 to call Directv. That way you get free shipping and handling for your equipment. Second, find someone who has Directv so you can use the Refer-A-Friend discount of $10 off for 10 months for both you and your friend. Don't know anyone? Use my account number: 47061780. Also, if you choose the Choice package or above, have the agent give you these things for free: 2016 NFL Sunday Ticket, Cinemax, Showtime, HBO, and Starz/Encore for 3 months and the HD Extra Pack for 3 months. If you're an existing AT&T cell phone customer, they will also give you an additional $10 off a month, but that is an ongoing discount, it won't expire after 10 months like the Refer-A-Friend discount but still stacks with it!

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> I tried to parse that and my brain threw an exception. Either this is a typo or I'm missing some important context.

's what ya get for not doing rigorous enough error handling in your lexical analyzer. Of course, if you'd have been just a bit lazier, you would have simply rebooted and and used your 'that's nice honey' filter, without interpreting it at all!

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Wow, I may live in the UK - a country with about as many blocked sites as China - but damn, I'm glad I don't live in the US and have to put up with all that cable company BS! For the country that claims to have invented the net you sure are doing a bad job of deploying and using it!

That's not all...

AT&T is also moving about 90% of DirecTV support overseas.

I know, our location lost the contract and we're done soon.

So that "highest customer satisfaction" rating they have - yah, that's going to plummet. Over the past 2 months we had begun to hear A LOT of customers complaining the over seas folks were rude, didn't know how to fix problems, hung up on customers, refused to let customers talk to supervisors, were cursed out and then hung up one, etc...and of course the typical "Can't speak English, I can't understand them!" complaints.

AT&T will -RUIN- DirecTV's ratings - like everything else they touch they are turning it to complete sh*t.

Re:

To sign up for service you not only pay $X for data, voice and text message service, but these companies new plans require to pay a device connection fee as well. Usually it's $30 to $40 per month for a phone, or $10 for a tablet.

If you sign up for AT&T's shared and metered data plan, you pay $10 a month to add your tablet to your shared data allotment. But if you're an unlimited data customer, you pay AT&T $40 a month for this same thing.

This is a Cable TV story, Not A Mobile Phone Story

AT&T's offer ensures that customers who get Unlimited Data ALSO have a paid TV subscription and thus will watch much of their content on a home TV, not the mobile phone. Also, many of the new unlimited customers will have U-Verse DSL as well. That means they'll be on Wi-Fi at home when they stream video to their phone.

The only customers who would get the most out of this (i.e. the cord and cable cutters) are the ones who are specifically NOT included in the offer. This offer is more likely to tip some customers towards an AT&T TV subscription versus a competing cable or Dish Network offer.

In the end, this offer is more about competing in the cable TV sector than the mobile phone sector.

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To sign up for service you not only pay $X for data, voice and text message service, but these companies new plans require to pay a device connection fee as well. Usually it's $30 to $40 per month for a phone, or $10 for a tablet. thanks for sharing..