xG ADR™

Ad Decision Router

xG ADR™

Ad Decision Router

The xG ADR™ ad decision router helps manage and place advertising across the live and on-demand multiscreen video ecosystem at scale, to maximize ad revenue and streamline the operational workflow. xG ADR manages ad decision request distribution across multiple ad decision services (ADS) to pre-fetch ad and blackout decisions to support peak demand times and to place and distribute advertising. The system also manages protocol translation and the routing of placement opportunity requests.

xG ADR is a key component of the Dynamic Ad Insertion ecosystem, and closely works in conjunction with Imagine Communications' xG ADS™, xG POIS™, xG AIM™ ad insertion for multiscreen solutions, as well as third-party solutions, to drive revenue and optimize targeted, saleable inventory.

Benefits:

Pre-fetches ad placement opportunities to allow the ad insertion system to handle more sessions during peak times, sports and special events

Routes placement requests from the xG AIM manifest manipulator to the ADS for ad insertion in linear/live, cloud DVR and VOD services

Translates protocols between VAST and SCTE-130

Pre-builds and caches placement responses to optimize performance

Operates in a clustered environment, easily scalable by adding new instances of services

Features

Make the most of your content investment with the xG Schedule system’s modular approach, which simplifies multiplatform scheduling and streamlines the workflow across the business. Take advantage of an unprecedented view of inventory — and the tools to optimize it — by simultaneously unifying and simplifying programming operations.

xG ADR manages blackout and alternate content insertion decisions in conjunction with input from an Alternate Content Manager. Blackout information processed by the xG POIS is routed to the xG ADR Alternate Content Decision Service for creating blackout decisions. An integrated geo-location database can be used to convert IP addresses to ZIP codes for geographical blackouts.

During an ad decision request, the xG ADR obtains additional information about the content, subscriber, IP-based geolocation information and the session, and automatically augments the request prior to routing to the ADS for input into the ad decision process.