Marian University experiences a seasonal ebb and flow of site visitors as it relates to the school year. During the spring and summer months, college admissions tend to be slower causing ups and downs in the predictability of enrollment. Although Marian had an online application process already in place, it was obscure and the website lacked a definitive call to action to push potential students to apply. They also faced a high rate of application abandonment and leads that often lacked substance.