Is this potentially a new form of bullying?

Hello, are you aware of the extremely dangerous latest craze being spread via Facebook?'Necknomination' is already claiming the lives of easily influenced young people; should parents/carers speak with their youngsters to alert them of the dangers at the risk of actually making them aware of this?This is scary stuff... https://www.facebook.com/groups/500792993365197/?fref=ts

Thanks for responses. This may not be 'new' however the speed of the spread of the 'craze' due to social media is now of concern. The peer pressure and peer preference elements of this cannot be ignored but I worry that the 'loner' seeking attention does open the door for potential cyberbullying.