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Google has agreed to acquire Wildfire Interactive, a startup that helps companies manage their marketing and advertising on social media platforms such as Facebook, Twitter, Pinterest and, yes, Google+.

Financial terms were not disclosed.

Adding Wildfire will enable Google to offer companies a way to market across a variety of social sites alongside other ad products. The search giant already has its Google Analytics service, which measures traffic to websites, as well as its DoubleClick service for advertisers to run campaigns. Wildfire enables companies to manage status messages, pages, advertising, promotions and analytics on a variety of social platforms.

Wildfire, whose clients include Virgin, Cirque du Soleil, Gilt Group and Spotify, would fit in nicely with Google's services. Google can now pitch marketers on the ability to buy traditional display ads as well as social ads across different sites. It will be interesting to see how Google uses this to enable marketers to advertise on competitors sites such as Facebook, and if Facebook restricts Google in any way.

Large companies have recently been snapping up social media marketing startups. Salesforce recentlybought Buddy Media for $689 million in cash and stock. Oracle also recently acquired Vitrue for a reported $300 million.

Wildfire CEO Victoria Ransom recently told me in an interview that the Wildfire has a vast amount of data about user behavior and demographics. The company can use this data to target campaigns to very specific sets of users as well as the most "influential" users on social sites. "We can identify who these people are and provide rich insights," she said. "Brands can provide the right content to the most engaged users."

Wildfire Interactive was close with Facebook from the start, having gone through Facebook's now-defunct fbFund startup incubator in 2009. The company raised about $14 million in venture funding.