He boomed long before Ireland. Why the former Heinz CEO is still focused on premium brands

The ketchup company was top-shelf when he left in 1998 and headed home. Now, while the world invests in microchips, wireless and broadband, Anthony O'Reilly, 70, has created Ireland's biggest fortune from sand (Waterford Wedgwood), landline phones (Eircom) and print (Independent News & Media). He spoke with TIME's Bill Saporito about what drives his counterintuitive choices.

You run Independent News & Media, which has interests in newspapers in Ireland, England, India and Africa. Isn't print dead?

In a time-starved world, a brilliant newspaper is a very cheap way to make money. If it's luminous, it's well put together, it's organized,...