Leading by Example: 2 Nifty Reasons Managers need to be “Social”

CEO, executive, founder, owner, “Dear Leader”—whatever term people choose to call you, you would always be associated with one noun: manager. But company managers’ roles weren’t what they were 10 years ago. Back then, it’s completely reasonable—encouraged, even—for a CEO to completely remain in the background and control the operations from the shadows of a seo birmingham.

But with the advent of social media and seo london, it now has gotten to the point that everyone who works for your company should actually represent themselves on the open. Coincidentally, as a manager for your company, one of your current—though undesignated—responsibilities for your job is to be the public face of your organisation. And really, there can be no going around it—you NEED to do it.

But if you think you’re being forced to do the job, then you may not be expanding your visions wide enough: in two studies published almost consecutively this May, two different seo london services confirmed that seventy-six per cent of all company executive believe that it is a good thing leaders should participate in their respective companies’ social media campaigns. And, perhaps unsurprisingly, the study also revealed that doing so leads the company to make more profits in the long-term than doing otherwise.

But other than the facts mentioned above, why is it that there’s so much initiative to pushing managers to the forefront? Is it because that it’s simply the trend nowadays? Well, as these two reasons below reveal, it is really more than that:

• Communication should be a secondary trait for a manager

Just because you do not see a CEO’ s Twitter handle means that they are directly avoiding interacting with the public. On the contrary, managers are already (or should be) well-versed in communicating ideas and messages across all spectra. For example, the company memo that is circulating inside the office most likely came from a manager’s desk. And a manager is even encouraged to write one statement or two for their company’s website from time to time.

Because of these factors, a manager can even be well-suited to interact with the public through social media. Leslie Gaines-Ross, a “reputation strategist” for Weber Shandwick—one of the firms which had conducted the study—even suggests that being active in social media is “linked in executives’ minds with being a better leader”.

• Social media is the frontline to your company

What is the first thing that customers do when they have something to complain about? No, they won’t send you a letter to your company email; rather, they bypass the time-honoured “means” of communication in favour of a more direct one: posting all their negative feedback on your Facebook Wall or Twitter feed!

Of course, you can always squeeze lemonades out lemons. As Weber-Shandwick had noted, the role of providing content for your company’s social media pages now fall on you, the manager. But if you think that all it takes for people to respond to you is by tweeting some random posts on your company-mandated account, then you may be underestimating how sophisticated people have become on social media.

If you don’t know what and when you should post your own messages on your accounts, experts suggest that working together with your marketing team can give you an idea of what kind of messages to post to your account with coming off as too formal or stiff. It is your context and insight that is valued on those posts, so the mantra of “being yourself” surely applies here.

There’s a reason why “engagement” is getting to be a popular noun these days. You just don’t sell to potential customers; you should include them on all your plans for the seo companies london. And one of the more effective ways to do that is by being a leading voice on social media. Good luck with that!