We are delighted to bring together again the members of our Communications & PA and Agriculture Committees for joint strategic discussions as well as our separate Committee and SAT meetings in Rome on 23-24 January 2017 in the center of Rome. The joint IFA ComAg meeting is being held back-to-back with IPNI’s International Potassium Conference, thus offering a blend of policy and scientific papers for those of you planning to stay the whole week in Rome.

Be sure to join us for another thought provoking and stimulating ComAg meeting featuring the following important topics for the fertilizer industry:

• how to effectively communicate with policy makers on complex, scientific issues;

• examine the concepts of “climate-smart agriculture” and “agroecology” and their implications for the fertilizer industry;

• interact with influential stakeholders and share’ views on fertilization and agricultural production systems;

• get new insights into “cutting-edge communications for the millennial age”;