Taiwan

Introduction:
7-Eleven is an American company which is a franchisor and convenience store, 7-Eleven expanded the international market quickly especially in Taiwan. The main factor that made 7-eleven succeed is the marketing strategy and learning the global corporations marketing mix. Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores.” Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now.

Ans 1:
7-Eleven’s main products such as “Drinks, fresh food, snacks, coffees, daily commodities”, all of them comes from UPEC Company or their own 7-Eleven brands. their main products are the “Fresh food and drinks, come from their own brands and we can see 7-Eleven has many kinds of main products than others because of the support of UPEC.
“Extended menu offerings have successfully increased the importance of convenience stores foodservice offering. The company derives its share from its convenience stores, under the brand 7-Eleven. At the end of 2009, there were 4,750 outlets,” 7-Eleven may be considered to be the pioneer in introducing convenience stores fast food in Taiwan, and has since constantly innovated with the launch of new products besides, the sale of fresh food items currently accounts for only 12 percent of its revenue. In Taiwan, the industry average is 20 percent compared with other convenience stores, Family Mart provides less food and it may give distance with 7-Eleven’ high sale because people’s needs are food. Then, how does the CVS chain store attracts the customers and creates non-stopping motives for them to buy? There are two prospective on this; one is the product that…...

...bicycle industry A-Team battles Chinese competition with innovation and cooperation
Jonathan Brookﬁeld, Ren-Jye Liu and John Paul MacDufﬁe
Jonathan Brookﬁeld is an Associate Professor of Strategic Management and International Business at the Fletcher School of Law and Diplomacy at Tufts University (jon.brookﬁeld@ tufts.edu). Ren-Jye Liu is a Professor of Industrial Engineering and Enterprise Information at Tunghai University in Taiwan (liurj@ie.thu.edu.tw). John Paul MacDufﬁe is co-director of the International Motor Vehicle Program (IMVP) at MIT and an Associate Professor of Management at the Wharton School of the University of Pennsylvania (macdufﬁe@wharton. upenn.edu).
The People’s Republic of China (China) has become a workshop to the world, and manufacturing there is increasingly moving beyond labor intensive, low value-added products. As a result, China poses a severe competitive challenge to companies in many industries around the world. For such companies, the recent successes of the bicycle industry in the Republic of China (Taiwan) may provide at least some reason for hope. Broadly speaking, Taiwan’s previous economic success has been built on the competitiveness of its small and medium sized enterprises, and competition among such companies has tended to be high. Such ﬁrms have shown a remarkable ability to recombine and form new networks in line with market changes. We call such networks ‘‘modular, symbiotic supplier networks’’ and, during the 1980s and......

...stores have not only transformed the department store clientele in Kaohsiung, but have greatly contributed greatly to the growth of fashion and lifestyle boutiques in this area. These boutiques provide imports of brand name products at lower prices. Restaurants and entertainment venues are also attractions in this area.
1.《bus》
70、83、100、248
2.《Rapid transit》
Red Line→Sanduo
Lotus Pond also known as Lian Lake
No. 1435, Cuihua Rd Liantan Road, Zuoying District
1.《bus》
(A)301→Shengli Rd
(B)6、17、29、31、73、205、218、219、245、38 green
(C)Temple of Confucius - 38 green→Temple of Confucius
(D)38 red
2.《Rapid transit》
Red Line→Ecological District〈MRT bus transfer information→Red 51〉
Chi Chin Island
Haian Rd., Qijin Dist., Kaohsiung, Taiwan
Take the MRT (underground train) to Siziwan and then walk 10 minutes to the Gushin Ferry Terminal for the ferry ride which takes just a few minutes. The Tourist Office on the island only had maps in Chinese although English ones were on display but not available. There are plenty of seafood restaurants , with no English menus, and it is a good place to watch the Chinese eating and at play. It is a bit of a trek uphill to visit the Fort and the Lighthouse and if you have more than a couple of hours you can walk further afield if you wish. From the hill there are good views back towards the waterfront at Kaoshiung.
Cijin Island Kaohsiung is a small island just a 5 minute ferry (Cijin Ferry) journey fromKaohsiung Harbour (it is also......

...China-Taiwan Cross-Strait Relations: A General Overview
The topic of Taiwan’s independence has been a decidedly sensitive subject for both those who are from either implicated party and outside nations alike, since the defeat of Kuomingtang (KMT) by the Communist Party in 1949. After so many decades of debate and political conflict, there has yet to be a concrete solution – the Taiwanese increasingly identify themselves as citizens of an independent nation, while the majority of the world has yet to recognize them officially as a nation separate from the PRC. Both parties involved – the PRC and Taiwan – have taken incredibly stubborn stances on this issue for the past several years, and it does not look like there will be an easy solution in the near future. China-Taiwan cross-strait relations are quite complicated, but for the sake of simplicity, it can be broken down into the period following the Japanese control over Taiwan, the defeat of the KMT, the period between the rise of the Democratic Progressive Party (DPP) and contemporary times, and finally, the rest of the world’s – namely the US’ – involvement in the entire matter.
Prior to 1949, China’s governing group was the KMT – a nationalist party, as they call themselves. For 50 years, the Japanese controlled Taiwan – though arguably, they did more good than bad, as Taiwan developed much quicker than mainland China through their help – but was forced to relinquish its hold in 1945, when the Axis Powers were......

...Taiwan in US Policy
Clare Fan
Taiwan Relations Act
Speaking of Taiwan in U.S. policy, the most important thing will be "Taiwan Relations Act." "Taiwan Relations Act" has been in effect for 33 years. United States established formal diplomatic relations with China. 10. "Taiwan Relations Act" is to regulate the Taiwan-US bilateral "non-diplomatic relations”, and is an important legal basis for the U.S. executive and legislative departments to handle Taiwan affairs. than international treaties. As a United States domestic law, it rank higher It authorizes the U.S. government to continue the In 1979, the In order to reduce the
act’s impact on Taiwan, U.S. signed "Taiwan Relations Act" in the same year on April
communication on economic, social and cultural aspects among the American people and the people of Taiwan. It also affirms that it is the U.S.’ important goal to protect and promote the human rights of the people of Taiwan. In the "Taiwan Relations Act" Section II, subsection 1 states that, the main purposes of the formulation of the Act is “to help maintain peace, security, and stability in the Western Pacific; and to promote the foreign policy of the United States by authorizing the continuation of commercial, cultural, and other relations between the people of the United States and the people on Taiwan.” After more than 30 years, most of these goals have been achieved. The law has played a very important role in maintaining the security of the Western Pacific...

...China and Taiwan, while in practice maintaining a fragile "status quo" relationship, periodically grow impatient with the diplomatic patchwork that has kept the island separate from the Communist mainland since 1949. After losing the civil war to Communist Chinese and fleeing to Taiwan in 1949, the nationalist Kuomintang (KMT) leaders of the Republic of China regarded the Communist Chinese government as illegitimate, claiming the mainland as rightfully their own. Beijing, in turn, regards Taiwan as a renegade province, and has tried repeatedly to persuade the island to negotiate a return to the fold. The KMT returned to power in 2008 after being in opposition for eight years. During this time President Chen Shui-bian and his Democratic Progressive Party (DPP) had engaged in policy that widely departed from the KMT, invigorating efforts to seek Taiwan's sovereignty. Current President Ma Ying-jeou takes a decidedly more conciliatory approach; shortly after taking office he declared a "diplomatic truce" with China. Since then, Taiwan's relations with the mainland have improved.
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“One China” Principle
The two sides sharply disagree on Taiwan's de jure political status. The People's Republic of China asserts that there is only "One China" and Taiwan is an inalienable part of it. Beijing says Taiwan is bound by the consensus reached in 1992 between the representatives of both governments in Hong Kong. Referred to as...

...The Problem of Taiwan
The future of Taiwan may provide the Prime Minister with a most testing challenge, writes Hamish McDonald.
When, three weeks from now, China celebrates the lunar new year and enters the Year of the Monkey, its leaders will see plenty of mischief already afoot in two of the country's fringe territories.
In Taiwan, President Chen Shui-bian's plan to hold a referendum simultaneously with his re-election bid on March 20 is a dangerous tweak at the Beijing dragon's nose, even though the plebiscite only asks the island's 23 million people their predictable opinion about the Chinese ballistic missiles aimed at them.
In Hong Kong, the heightened political awareness shown in last July's half-million-strong march against a new security law will almost certainly carry through into elections for the territory's Legislative Council in August, and will increase pressure for constitutional reform to let the successor to Chinese-appointed "chief executive" Tung Chee-hwa be chosen by popular vote when his term ends in 2007.
Both developments call for determined diplomacy by the many foreign countries with a strong interest in supporting democratic trends in these two Chinese outposts, in the face of intense hostility by Beijing to any outside "interference" in what it asserts to be purely domestic issues.
No country would be more awkwardly caught in the middle of conflicting security and economic interests than Australia if the simmering Taiwan dispute actually...

...08
Giant rabbit in Taiwan
September 08 is the Mid-Autumn Festival of Taiwan. A Giant rabbit designed by Dutch artist Hofman has been located in Taoyuan. This Giant rabbit stands 25 meters tall and being made of water proof paper material, wood and polystyrene. Hofman said he got this inspiration from the traditional Chinese legend of Chang’e, he designed this Jade rabbit. For the reason why it lies down, Hofman said he felt the rabbit might need to take a break after working on the moon for thousands of years.
Hofman’s creation drew 350,000 admires on September 08 only. Bringing to 1,004,000 the total number of visits over five days exhibition.
http://www.channelnewsasia.com/news/lifestyle/hofman-s-giant-white/1352368.html
Sep 09
More brands slide in to recycled waste oil scandal
Since earlier September, Chang Guann Co was found to have blended cooking oil with recycled wasted oil, Some new brand included Taipei Leechi, Mei Chu Food have been drawn into the scandal. Quite a few company purchased deficient oil from Chang Guann. FDA(Food and Drug Administration) had found that 971 food factories, restaurants, and street vendors had purchased the edible oil or products made with it from the 236 establishments. Just after the Mid Autumn Festival, a number of products from those brand had been treated as gifts by Taiwanese and had been consumed.
http://www.taipeitimes.com/News/front/archives/2014/09/08/2003599250
Sep 10-11
Taiwan food scandal......

...Taiwan Independence
China and Taiwan have been confused of their identity or lack over for over two hundred years now. The two countries are so very different yet share the same past and if one country is not careful, the same future. Taiwan is a tiny democratic island located off the shore of China in the East China Sea. China, on the other hand, is a very large and strong communist country that Taiwan is working to break free from. Taiwan's struggle for independence from China has attracted the U.S.'s attention, but all the U.S. has done has put its figurative foot in its mouth. Now the U.S. is caught in a struggle that pins China against Taiwan to gain land for economic growth.
Taiwan's history really begins in the 15th century when the Dutch brought slaves to work as migrant workers. Dutch arrived only to find aborigine people and no sign of any structure of the Chinese Imperial Government, so this meant that Taiwan was not part of China at that time. The slaves that where brought over were Chinese and when they were made to wed the aborigine women a new race was born: the Taiwanese. Taiwan then endured close to two hundred years of loose freedom with the immigration of coastal people from China increasing. These people that fled China were fleeing wars and famine on the communist coastal area. The freedom that Taiwan possessed was taken to the limit when, in 1870, the Taiwanese pirates captured American, Japanese, and French ships passing the island (Taiwan's History...

...Executive Summary
With its great success in Singapore, a GPS based system like the iCall seemed like the perfect fit for Taiwan Taxi. The company had plans of expanding its membership to 20,000 and believed the iCall would help it achieve this goal. Unfortunately, the iCall did not bring the success that Taiwan Taxi hoped it would which left management questioning why the system worked so well in one country and not the other. The answer to this lies in the cultural differences and a lack of understanding of the Taiwan labor force that is currently working in the taxi industry. In order to successfully implement the iCall in Taiwan, management needs to tie value to the system in order to gain support from its employees and the public. This can be done internally through the use of incentive programs, as well as externally though marketing and advertising efforts focused on safety and efficiency.
Problem Statement and Project Goals
Management’s failure to understand cultural differences and their impact on the implementation of a GPS system in Taiwan has led to Taiwan Taxi’s failure in obtaining its 20,000 member goal.
Analysis
Management
Taiwan Taxi based their implementation of the iCall after the success of a similar GPS system in Singapore. The company reasoned that since Singapore and Taiwan were similar in size and density that Taiwan would have equal success in the implementation of new technology in their taxi cabs. Management however, failed to......

...Starbucks In Taiwan
Learn How President Starbucks Localized An International Industry
President Starbucks was established in 1998 as a joint venture of Starbucks Coffee International, Uni-President and President Chain Store Corporation. In a rapid expansion, President Starbucks has opened 233 stores in Taiwan. Continuing the innovative “Starbucks Spirit” from Starbucks founder Howard Schultz, President Starbucks in Taiwan also develops its own special products and marketing strategies in line with the Taiwanese culture and market. As a result, President Starbucks survived the competitive coffee market and gained the leading position in Taiwan.
While Starbucks Coffee International is cutting the number of its stores in the US, President Starbucks is using marketing activities across the retail group's different brands to bring in new customers. For example, bonus points gathered by shopping at President Chain Store can be used in a “Buy-One, Get-One-Free” program that doubled the number of President Starbucks customers nationwide. By fully utilizing the marketing expertise of its local partner, the strategy has yielded outstanding results. The group-wide activity continued for a month, and on the last day, Starbucks shops and President Chain Store had long lines of customers wanting to exchange their accumulated bonus points.
In addition to marketing activities, the President Starbucks team developed its own products according to Taiwan diet preferences. They found that......

...spending on healthcare goods and services.
Goods and services in this sector include inpatient, outpatient, long-term medical care, medical goods including pharmaceuticals and supplies, and collective services such as administration requirements.
Public spending (e.g. by national and local governments, social security schemes) and private spending (e.g. payments made by private-sector health insurers and individual out-of-pocket expenditures) are both included.
Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates.
For the purposes of this report, Asia-Pacific comprises Australia, China, India, Indonesia, Japan, New Zealand, Singapore, South Korea, Taiwan, and Thailand.
ResearchHighlights
*The Chinese healthcare providers sector is expected to generate total revenue of $303.9 billion in 2011, representing a compound annual growth rate (CAGR) of 15.9% between 2007 and 2011.
*The outpatient care segment is expected to be the sectors most lucrative in 2011, with total revenue of $106.4 billion, equivalent to 35% of the sector's overall value.
*The performance of the sector is forecast to decelerate, with an anticipated CAGR of 11% for the five-year period 2011 - 2016, which is expected to drive the sector to a value of $512 billion by the end of 2016.
MarketAnalysis
The Chinese healthcare providers sector produced double digit growth in 2010 and is expected to repeat its......

...A Trip to Taiwan
Hello, my name is Tiffany Smith. I am a transfer student from Mississippi Valley State University. I am classified as a junior and my major is Speech. I have always had an interest in foreign cultures. In high school, I studied Spanish for two semesters and it was an enriching experience. I have learned many aspects of Spanish culture consisting of language, food, clothing and history.
Learning Spanish has been beneficial to me in numerous ways. First it has enabled me to converse with a different culture. Secondly it has prepared me for situations where I may need to know Spanish. And finally it has enabled me to assist people of Spanish culture. For example my occupation is very diverse and requires employees to be bilingual. My ability to speak Spanish allows me to assist customers. Learning Spanish has also helped me to appreciate Spanish culture.
I am currently studying my second language which is Chinese. I have recently completed my first semester of Chinese and I am proud to say that I received a final grade of and A. I am very interested in Chinese culture and it has always been my dream at travel to an Asian country.
I love everything about Chinese culture from the food, fashion, language, history, movies, different styles of fighting, healing methods and celebrations. Throughout the years through books and television I have admired Asian countries. I think Asian countries are very beautiful and artistic. I find Asian architecture amazing.......