Between them, the Kleins have invested in some of Europe’s biggest technology startups: Zoopla, Chartbeat, Citymapper, TweetDeck, Graze and TransferWise. At LocalGlobe they have announced investments in online mortgage adviser Trussle and Estonian job search app Jobbatical and now ASI.

ASI Data Science offers a range of bespoke services to businesses, including consulting, training and sourcing data specialists from its own data science fellows and community.

ASI’s chief executive Marc Warner has said that “applying artificial intelligence to business problems will be one of the biggest transformational opportunities of the 21st century” and part of his startup’s aim is to bring AI to the masses.

He has also warned of the risks of AI, saying it will be "either the best, or the worst thing, ever to happen to humanity", and that it was crucial to spend more time studying the future of intelligence.