You decide the blend of market segments you want in your KPI report, and if you want to create more than one version of this report, that can be accomplished quite simply using Report Presets.

Important! To view this report, Google Analytics must be configured correctly (please refer to our Google Analytics documentation) for the primary domain. And in order for ad clicks and advertising cost to display, AdWords must be linked to your Google Analytics profile (refer to Link Google Analytics and AdWords).

Screenshots

These screenshots are only of few examples of reports that can be created using the Marketing KPI report - you are free to be as creative as you like in customizing reports that provide you with the key performance indicators you need to analyze the success of your online marketing campaigns.

What source is resulting the largest revenue stream to your site
- Direct, Referral or Search Traffic? Find out by simply selecting those marketing segments in the Marketing KPI report.

Marketing KPI: Compare the Performance of AdWords Campaigns

If you run multiple AdWords campaigns, you can now run a side-by-side comparison of AdWords campaign performance including cost vs. sessions, goal completions and revenue to help determine ROI.

Report Options

Report Date Range:

Select the start and end month and year for the date range you want to be reflected in the report.

Custom Report Title:

Enter a descriptive custom report title (optional)

Analytics Table Metrics:

Show or Hide:

Ad Clicks

Ad Cost

Goal Completions

Revenue (Goal Value)

Conversion Metric:

Filter your report by

Transactions

All Goals

Specific Goals that appear in the list based on the goals you've set in your Google Analytics account (items shown here are examples).

Ecommerce Currency:

Select from the list of world currencies the one that you've set in your Google Analytics or AdWords account for this domain. If the currency you have set up in Google doesn't pass correctly through Google Analytics to Rank Ranger, you can change the currency symbol with this setting.

Segments:

Select up to 5 segments per report (use Report Presets to create multiple versions of this report). Choose from:

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.

Google Search & Ad Metrics Glossary

Wondering what some of the Google metrics in our reports and graphs mean?

Ad Clicks

Displays the number of times viewers of a banner click on an ad to view the full offer.

All Users

Total of new users and returning users for a given period of time.

Assisted Conversions

Google's measure of any interaction, other than the final click, that led to a consumer converting on a website.

Assisted Value

The total value of the conversions assisted by the channel.

Attribution

The process of assigning credit for sales and conversions to touchpoints in conversion paths.
Attribution allows marketers to quantify each channel's contribution to sales and conversions. For example, many people may purchase on your site after searching for your brand on Google.Refer to this Google Support document for more information.

Avg. Time on Site

Displays the average length of time a visitor spent on a particular page or set of pages.

Avg. Value

A calculation of Event Value / Total Events.

Bounce Rate

Displays the percentage of single-page visits (i.e. visits in which the person left your site from the page they entered through without going deeper inside your site).

Completions

The total number of users who have completed all elements defined for a particular goal.

Conversion

A completed activity, online or offline, that is important to the success of your business. Examples include a completed sign-up for your email newsletter (a Goal conversion) and a purchase (a transaction, sometimes called an Ecommerce conversion).Refer to this Google Support document for more information.

Conversion Rate

The number of conversions divided by the number of total ad clicks that can be tracked to a conversion during the same time period.

Cost

The total cost of Google AdWords campaigns, in currency units defined by the Google account user.

Channel Grouping

A roll-up of traffic sources in the Acquisition reports that groups several marketing activities together. Channel groupings allow you to view and compare aggregated metrics by channel name, as well as individual traffic source, medium, or campaign name.Refer to this Google Support document for more information.

CPC (Cost Per Click)

Cost-per-click is the average cost an advertiser paid for each click on search ad(s).

CTR (Click Through Ratio)

Displays the Click-through-ratio for an ad. This is equal to the number of clicks divided by the number of impressions the ad received.

Dimension

A descriptive attribute or characteristic of an object that can be given different values.
For example, a geographic location could have dimensions called Latitude, Longitude, or City Name. Values for the City Name dimension could be New York, London, etc.Refer to this Google Support document for more information.

Event

A type of hit used to track user interactions with content. Examples of user interactions commonly tracked with Events include downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays.Refer to this Google Support document for more information.

Event Value

A calculation of Total Event * Value.

Exit Rate

How often users end their session or leave the site after viewing a particular page.

Goal

A configuration setting that allows you to track the valuable actions, or conversions, that happen on a site or mobile app.
Goals allow you to measure how well your site or app fulfills your target objectives.Refer to this Google Support document for more information.

Hits

An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.
Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers.Refer to this Google Support document for more information.

Impressions (Ads)

The measurement of how many times an ad is shown.

Impressions (Search Console)

An impression is the display of a website link in search results or an advertisement. This metric accounts for the total number of impressions recorded by Google for a website or ad campaign.

Last Interaction Conversions

The ratio of assisted/last interaction conversions. This is a number that indicates whether this channel is primarily results in last interaction conversions or is predominantly assisted conversions. Numbers of 1.5 and higher indicate that this channel is predominantly accounting for assisted conversions, while numbers closer to 0 indicate the channel’s contribution to conversions is predominantly as last interaction.

Last Interaction Value

The total value of the conversions completed by the listed channels.

Metric

Individual elements of a dimension that can be measured as a sum or a ratio.
For example, the dimension City can be associated with a metric like Population, which would have a sum value of all the residents of the specific city.Refer to this Google Support document for more information.

New Users

New Users is based on Google's ga:newUsers metric and represents the number of sessions marked as a user's first sessions.

New Users %

New Users % is based on Google's ga:percentNewSessions metric that represents the percentage of sessions by users who had never visited the site before. It does not represent the number of new users between one period and the previous. In this Google Developer document, it is described as the calculation of ga:newSessions / ga:sessions

New Visits

Displays the number of new visits by people who have never been to the site before.

Organic Traffic

Number of users who find your website ‘organically’ through search results, as opposed to via a paid ad, clicking a link on another site, or from a bookmark they already have saved.

Paid Traffic

Number of visitors to your site who came there via Google Ads, paid search keywords and other online ad campaigns.

Pageviews

An instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.Refer to this Google Support document for more information.

Permission

The right to perform administrative and configuration tasks, to create and share assets, and to read and interact with report data.Refer to this Google Support document for more information.

Property

A sub-component of an Analytics account that determines which data is organized and stored together.Refer to this Google Support document for more information.

Revenue

Specifies the total revenue or grand total associated with the transaction (e.g. 11.99). This value may include shipping, tax costs, or other adjustments to total revenue that you want to include as part of your revenue calculations.

Roll-Up Reporting

A feature of Roll-Up Properties, which aggregate data from multiple source properties into a single property.Refer to this Google Support document for more information.

Sampling

The practice of selecting a subset of data from your traffic and reporting on the trends detected in that sample set.Refer to this Google Support document for more information.

Segment

A subset of sessions or users that share common attributes.
Segments allow you to isolate and analyze groups of sessions or users for better analysis.Refer to this Google Support document for more information.

Session

The period of time a user is active on your site or app.
By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session.Refer to this Google Support document for more information.

Sessions with Event

The number of sessions during which an Event was recorded.

Source / Medium

Source: the origin of your traffic, such as a search engine (for example, google) or a domain (example.com).Medium: the general category of the source, for example, organic search (organic), cost-per-click paid search (cpc), web referral (referral).Refer to this Google Support document for more information.

Tags

Referring to Google Tag Manager, a Tag is a snippet of JavaScript that sends information to a third party, such as Google. The Analytics tracking code is an example of a tag.Refer to this Google Support document for more information.

Total Events

A total of Events (executions of a specific action) that occurred on a website during a specified period of time.

Unique Events

The number of unique events that occurred on a website during a specific period of time.

Unique Page Views

The number of times a page was viewed during a specific time period.

Views

The number to views a website or specific web page received during a report period.

Visits By Medium

Displays the number of visits by medium through which your site was reached. For example, every referral to a website also has a medium. Possible mediums include: "organic” (unpaid search), "cpc” (cost per click, i.e. paid search), "referral” (referral), "email” (the name of a custom medium you have created), "none” (direct traffic has a medium of "none”).

Visits By Source

Displays the number of visits by source that brought visitors to your website. For example, every referral to a web site has an origin, or source. Possible sources include: "google” (the name of a search engine), "facebook.com” (the name of a referring site), "spring_newsletter” (the name of one of your newsletters), and "direct” (users that typed your URL directly into their browser, or who had bookmarked your site).

We will update this periodically, but in the meantime if there are metrics you're curious about that aren't listed in this glossary, please refer to this Google support document.