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There are many exhibits at the New York Auto Show that showcased innovations and technological advances in the automotive industry. After two days of coverage on the press preview days, I am going to share my favorite product unveils and displays. This year, I also did a video walk through of the show floor to provide an inside look.

Unveils

Live Video from My Walk Through on the show floor

If you are in the New York area, checkout the New York Auto Show. The New York International Auto Show is open to the public from Friday, March 30th to Sunday, April 8th, 2018. Tickets cost $17 for Adults, $7 for Children, pricing for groups and tours can be found on the website. For more information go to http://www.autoshowny.com/tickets.

What cars and trucks do you want to see? If you have attended the show, what was your favorite exhibit?

Trade show marketing is important for companies to build brand awareness. The purpose for trade shows is to drive sales. As a Dental Sales Rep, I worked the Greater New York Dental meeting. This is a show where Dental Manufacturers and distributors show off current and new products they have to offer. Today, I am going to discuss how companies can drive sales at trade shows. I am also going to use the New York Auto show to offer examples of best practices for trade show marketing.

When planning for a trade show it is important to decide on the size of your booth. Also you need to decide on your message and theme. Are you going to offer free product demonstrations? How are you going to get customers? How are you going to mobilize your staff? What is the reason you are attending the show. Are you looking to build brand awareness? Are you looking to increase sales? What is your budget for the show? Also how much time do you need to set up your display?

All of these questions should be handled before you can go ahead. Also it is imperative that you get the word out that you are attending the event. Let your customers’ know what your booth number is and where to find you. You can do this by delivering literature to customers during sales calls. I have done this many times in the past. Make sure to share postings on social media sites such as Facebook, Google+, Twitter and LinkedIn. Advertise in your industry trade magazine and on industry related web sites. The organizers of the trade show will do this as well but you as companies need to do your part. Make sure your displays’ dazzle your audience. All presentations need to be top-notch!

The Automotive industry really does a great job with trade show marketing. I recently covered the New York Auto show as a member of the press. The show is going on through Sunday, 4/15/12 so I suggest you head down there to check it out. At this show, I saw some amazing unveils of the Chevy Impala, Mercedes, BMW M6’s, Lexus ES350, Nissan Altima and the Dodge Viper which was my personal favorite. I saw a stunt driver burn rubber with the Viper! Ford also had an amazing display as well. The Ford Mustang’s have their own place downstairs away from the main display. The auto show is shared on Facebook, and Twitter. The automotive manufactures also promote the show on their own social media channels. Many of the unveils were broadcast live on social media channels.

What made these unveils so exciting was the showmanship of the executives along with the videos and in the case of the Mercedes display; a live band. You saw the cars on the TV screen then the executives would drive up with the cars. They engaged the audience! Every car had a story and you felt like you wanted to buy it. Every trade show could be enhanced by watching the techniques employed at this show.

On the public days, professional spokespeople present the cars and trucks to the crowds. But don’t take my word for it, go out and see the show. Still not convinced? Here are the pictures!