On the Web

Profile Information

Full Name:

Paul Shapiro

Display Name:

PaulShapiro

Job Title:

Organic Search Director

Company:

Catalyst

Type of Work:

Agency

Location:

Boston, MA

Favorite Thing About SEO:

Simple Solutions to Big Problems

Bio:

Paul Shapiro is a technically-oriented SEO that also puts an emphasis on creative approaches. He spends his days as an Organic Search Director for Catalyst and his nights blogging at http://blog.paulnshapiro.com. Any additional spare time is spent watching really bad 70s horror movies, which he loves. Follow him on Twitter: @fighto

Blog Bio:

Paul Shapiro is a technically-oriented SEO that also puts an emphasis on creative approaches. He spends his days as an Organic Search Director for Catalyst and his nights blogging at http://blog.paulnshapiro.com. Any additional spare time is spent watching really bad 70s horror movies, which he loves. Follow him on Twitter: @fighto or Google+.

Man, I love Kimono. I've tried a few alternatives, like import.io but you can't really beat the speed and ease of the bookmarklet. This is a SUPERB introduction to data mining, taking a scraping a level beyond the typical SEO Tools for Excel tutorial. Great post Benjamin.

What I find particularly interesting is that the data didn't deviate as significantly as I would have expected from the Slingshot SEO data. I would have expected that the addition of rich snippets and authorship images would have more of an impact, but it seems that position in the SERP is still a suppreme determinant of CTR. Great stuff!

I even tired mining a small subset of data from Twitter regarding the results and was put off by the drastic difference in what they were reporting. People are choosing Google, even without the knowledge graph and other search experience enhancements. I think the query pool they chose from was specifically limiting.

Now removing the integrity of Bing It On aside, I do think it was beneficial to them. The buzz it received outside of technical circles was mostly positive. Bings market share is rising slowly, and who doesn't want an alternative to the big G!? I'm in favor of them continuing to build the product. It going to be improved by collecting more data which is in turn going to be the product of having more users at least partially.

I think the way to resolve this issue would be to look at the Twitter/Facebook correlation data. The more popular networks are going to be more likely to have a greater quantity of social shares as a result of higher rankings but are much less likely to influence rankings. If the correlation data for Facebook and/or Twitter is similar, this probably should be rethought.

I developed another take on Mike King's anchor text rotation script for infographics (I actually didn't read his post when I created this). Instead of just rotating anchor text, you prompt people to create their own anchor text when they copy it from the embed code box. If they choose not to create their own anchor text, it rotates between some options you provide. See my post: Infographic Embed Codes: Get Natural Link Text With JavaScript for SEO