1. n. The time between the release of playable graphical content and the point when the content is first used to depict a phallus.

Times to cock can be observed for broad concepts (art programs, MMO games, webplace concept) or specific activities (new tool, new game feature or mod, forum thread). Generally, however, it is required that the phalluses be presented in such a way as to surprise or disturb consumers of the original content, which usually does not concern penises.

2. n. The time at which a piece of content, a discussion, or an entity on the Internet is deemed to be of poor enough quality that some of its participants willfully and gleefully flood it with depictions of flopping cocks. (Related in concept to Fifty Hitler Post.)

1. Ultima Online's time to cock was famously less than an hour, the first public depiction being a penis made out of fish.