9. FOX is rebranding for women

They have figured out, in advance of the 2014 midterms, that they need to package the message of pudgy white men in something other than a pudgy white man...

Rush's downfall is big news and is being taken very seriously, even if he doesn't actually work at FOX. The GOP won't pick up women by replacing the male hate-mongers with younger male hate-mongers. Kelly is their attempt to bring in a ringer who will confuse enough women into voting Republican in 2014.