Taking the Elevator Pitch to the…Elevator

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Everyone attempting to secure funding for an idea knows about the “elevator pitch” – what you would say to a potential funder if you found yourself alone in an elevator with him.

Well, Wake Forest University’s Business School has taken the concept to the next level. For the second year in a row, the university is sponsoring The Elevator competition, which gives MBA students a chance to pitch their ideas to a venture capitalist inside an elevator while traveling 27 floors.

Filmmaker Jeff Giordano documented last year’s competition in a short film called “27 Stories.” Watch a two-minute preview of the film: