Target gets in on superhero action

May 13, 2013

MINNEAPOLIS — Target has become the latest retailer to get its geek on. The discount retailer has teamed up with Warner Bros. Consumer Products, in partnership with DC Entertainment, and will launch an extensive summer collection of exclusive Justice League merchandise.

The summer collection was inspired by DC’s New 52 comic book character redesigns and will feature the full Justice League lineup: Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman and Wonder Woman. The collection will be available at all U.S. Target stores and online beginning Sunday, May 19.

Co-created by the Target and Warner Bros. consumer products design teams, the collection includes melamine dinnerware that showcases a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman and the Flash beach towels that double as capes.

“We know Target’s guests love discovering unique merchandise, and this collection delivers the unexpected with a dash of great design. Fans of all ages are sure to love these one-of-a-kind summer items,” said Greg Van Bellinger, director of product design and development, Target.

“DC Comics’ Justice League characters are a powerful assemblage of the most recognizable Super Heroes in the history of comic books. We are incredibly excited to offer fans of all ages a unique collection and collaboration that pairs the heroics of the Justice League characters with the product design and marketing super powers of Target,” said Brad Globe, president of Warner Bros. Consumer Products.

In addition to the exclusive summer collection, Target will be part of a broader partnership with Warner Bros. Consumer Products that will offer more traditional Justice League-licensed products. The broader partnership will span more than 20 categories including home, stationery, toys, apparel and accessories. All Justice League licensed products will range from $1 for Justice League temporary tattoos to $59.99 for a Justice League Rocker Chair. Target will also offer Justice League Halloween costumes for kids later this year.

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