Product placement is nothing new. John Mills was sipping his “Ice Cold” Carlsberg in Alexandria a lifetime before James Bond inexplicably started flashing his omega ® watch and nokia ® phone – logos placed strategically for all to see – across the big screen and mysteriously eschewing his traditional vodka Martini (shaken, stirred or otherwise), in favour of the same well known (if somewhat out of character) Scandinavian lager, favoured by Sir John.

Surely, such mundane contrivances would have been beneath Morton. Never the less, it has occured to me, if he wasn’t being sponsored by Talisker then he was missing a trick!

Morton wrote his books in the days when a malt whisky was something very special, to be savoured and enjoyed, as one might a rare work of art. The drinking of a single malt was a mark of distinction; hoi polloi were condemned to make-do, as best they could, with mere blends.

These days, with any number of malts so easily accessible from the shelves of the nearest supermarket, something of the mystique is being lost. Thus it is a wonderful reminder of times gone by to read of Morton’s reverence for what is clearly his favourite whisky – with its hints of peat fires and sea salt and a strangely endearing, almost medicinal, tang.

It is Burns’ night, and many a lover of Scotland – adopted, native or otherwise; at home or abroad – looks forward to raising a glass to celebrate the brief but colourful life of their country’s great national poet, Robert Burns. I thought, on this occasion, a passage from Morton’s “In Search of Scotland” might be appreciated. It is from chapter 10, section 5, after the narrator has offered a lift to a wandering highlander, soaked during a mountain storm, on the road to Crianlarich. As the weather lifts, the sun comes out, a little gold cloud dances over the head of Ben Dorian, and Morton writes:

“I remembered that I had in my bag a bottle of Talisker whisky, that remarkable drink which is made in the Isle of Skye and can be obtained even in its birthplace only with difficulty. This seemed to me an occasion. When my companion saw the bottle of Talisker he ceased to leap about and, becoming solemn, he said:

“’Talisker? Ye don’t mean to open the bottle? It’s a shame to waste it; but, man it’s a grand whisky!’

“We settled down.

“He had a tin mug in his rucksack; I had one of those idiotic so-called drinking cups which you place firmly on a stone with the result that the whole thing telescopes and spills the liquor. We poured the amber-coloured Talisker into our mugs, and descending to an amber coloured burn in the heather we let a little ice cold water into the whisky.

“There is, so it is said, a time for everything, and the time for whisky is after physical fatigue in the open air among great mountains. This Talisker drunk below the great, windy clouds in the shadow of Ben Dorain was different from the whisky which a man drinks in his club as Lachryma Christi drunk in the shadow of Vesuvius differs from the same wine in Soho. This drink filled us with good nature and enthusiasm.

“My friend, perched picturesquely on a stone told me a lot about himself. He was something in a city. He always spent his holidays in his native highlands. He loved to wear the kilt for two to three weeks and to run wild in the heather. As the Talisker burned in him it lit fires of patriotism, and I listened with delight as he spoke of his love for the hills and the glens and the peat-hags and the great winds and the grey mists.”

I like to think, just occasionally, the odd bottle of that “amber-coloured Talisker” might have found its way to Morton, sent from a grateful distillery owner across the water, in return for services rendered. Call it part of the angels’ share.