both at general societal/institutional/cultural levels and at market and business levels. In any globalization process,distribution of goods and services between and within local industrial and consumer markets is of great importance. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. Globalization of markets and reorganization of distribution are mutually dependent processes that involve changes...

products. This basic insight has not only undermined the traditional view of vertical restraints, but also posed a challenge to economic theory. Why would manufacturers impose competition-reducing constraints (such as exclusive dealing, territorial exclusivity, selectivedistribution, etc.) on retailers if these increase the profits of retailers at the expense of manufacturers? The economic literature has studied this question extensively, and identified several efficiency reasons why manufacturers...

American Intercontinental University
Unit 3 Individual Project
MKTG 205 – Principles of Marketing
June 29, 2011
Abstract
This paper gives an overview of distribution channels; Channel Levels such as: Direct vs. Indirect Channel Organizations such as Conventional Vertical, Horizontal and Multichannel Marketing Systems. It also, explains my target market needs at the Hershey Company. There is also a brief description of how many channel members the company needs and why they need them.
Hershey...

﻿DISTRIBUTION MANAGEMENT
1) Distribution: Distribution is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries.
2) Distribution management: The management of resources and processes used to deliver a product from a production location to the point-of-sale,including storage at warehousing locations or delivery to retail distribution points...

Channels of Distribution 1
Channels of Distribution – Article Review #2
Katarina Mikalacki
Marketing 421
Doula Zahropoulos
October 06, 2004
Channels of Distribution 2
Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people, at the right time, in the right quantities...

﻿The Nature of Distribution Channels
Most businesses use third parties or intermediaries to bring their products to market. They try to forge a "distribution channel" which can be defined as
"all the organisations through which a product must pass between its point of production and consumption"
Why does a business give the job of selling its products to intermediaries? After all, using intermediaries means giving up some control over how products are sold and who they are sold to.
The answer...

Distribution strategy of Coca- Cola - March 27th, 2011
The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 500 brands in...

distribution - channel strategy
The following table describes the factors that influence the choice of distribution channel by a business:
Influence | Comments |
Market factors | An important market factor is "buyer behaviour"; how do buyer's want to purchase the product? Do they prefer to buy from retailers, locally, via mail order or perhaps over the Internet? Another important factor is buyer needs for product information, installation and servicing. Which channels are best served to provide...

Panadol mainly need wide distribution since the consumers do not want to go and seek everywhere for medicine when they need it. They need the products of Panadol to appear everywhere and it large amount so it is easy for them to purchase for their emergencies. For the case of medicine, the service level required is not so high.
Therefore, based on the customers’ needs, the objectives of the Panadol Company regarding the distribution channel will have to be wide distribution. Their products must be...