The Ultimate Guide to Creating a Media Kit that Makes Money

My first real paycheck from blogging was a sponsored post.

I was frustrated after months of not getting anywhere. To be fair, when I first started blogging I really thought I just needed to write random things and put up a few ads and I’d be making a full-time income.

At least that’s what I gathered from the first couple of Pinterest articles I had clicked on.

I needed to start making an income and the 26 cents in my Adsense account wasn’t exactly cutting it. I couldn’t even manage to get over 1k pageviews each month.

I searched Instagram for businesses in my niche that were newish and made a list

Then I picked two businesses and sent them emails directly with post ideas

The second time around:

I set up a sponsorship package with different rates and services

I sent my media kit first, along with my post ideas

When I heard back, I sent my sponsorship package

I booked my highest priced package shortly after (the same day I found out I was having baby #2.. That was a good day!)

So, what the heck is a media kit?

A media kit is a quick overview of who you are, what your business is, who your audience is, and your stats. The purpose is to give a brand a sense of your business so they can decide if working with you for sponsorships (or other opportunities) will be a good fit.

After all, the best sponsorship opportunities are ones that benefit the audiences of both parties.

“But my numbers are low, I’m nowhere near ready for a media kit”

Media kits are, in my opinion, one of the first things you should set up.

You can always update your numbers as you go, but don’t worry, we’ve got you covered! Check out these tips and tricks to help increase your pageviews (we’re talking 100,000 page views)! PLUS I have an already-designed-for you FREE media kit that you can edit to fit your brand and your stats. Pretty amazing, right!?

You don’t need big numbers, you need a professional and clean looking media kit. What you need to have is confidence as you approach brands (and be strategic about the brands you decide to pitch) and you need to know your worth.

My first sponsored post was well undervalued. While my numbers may have been low, that post ended up being one of my top 5 posts for about 2 years. The amount of traffic that that $22 post sent them was unbelievably impressive.

But media kits are also needed for other opportunities such as:

Giveaways

Product reviews

Influencing for a conference or event

Brand Ambassadorship

Landing guest posts or interviews on podcasts

The list goes on…

How to easily make a media kit

A very basic, one-page media kit is all that’s needed when you first start out. Especially if you are going after both compensated and non-compensated opportunities. As you grow, you may want to expand to a more advanced multi-page media kit with a monetization package.

A general idea of what services you would like to offer (I have included some examples on our media kit template)

Then, pick your color palette and gather your design elements. You will likely need icons for your blog stats and social media stats, and you may also want to include charts or graphics if you have a more advanced media kit.

If you are using our media kit template, you won’t have to search for design elements as they are already included (you can swap them out though, if you choose). You can get access to this template at the end of the article!

Include the following information in your media kit:

Introduction: What is your business

About you: Who are you and why do you do what you do

Stats: audience age and gender

Pageviews

Email list

Social media stats

Services offered

Contact info

Professional headshot (optional but encouraged)

Testimonials and social proof (optional but encouraged)

Sponsorship/monetization package and information (optional but encouraged especially if blogging as a business)

Top traffic channels (optional)

Top locations of an audience (optional)

Monetization options

Creating a sponsorship package is a great way to start monetizing your blog. Start by deciding on what services you would like to offer and pricing them individually.

Then, create a number of different packages that include different combinations of those services, each priced differently.

For example, if you offer sponsored blog posts, social media campaigns, newsletter campaigns, and ad space then you could consider creating three options:

You would price these things at a slightly lower price point than if the services were purchased individually. You could also create longer-term sponsorship opportunities (like 3-6 month contracts). This would mean a recurring income for you and also more exposure for the brand you’re working with.

Side note: if you are looking for a tool that does bookkeeping, client onboarding, contract signing, sending invoices, and a ton of other awesome stuff then check out Dubsado. I use, LOVE, and highly recommend it!

So, whether you are ready for your very first paycheck, or you are ready to really level up your monetization strategy; stop putting it off! Design your media kit now, you can always update it later as you grow!

DOWNLOAD OUR FREE MEDIA KIT TEMPLATE NOW!

Our media kit is included in our FREE resource library! By filling out the form below, you will get access to not only the media kit template, but all of our other free editable Canva templates, step by step tutorials, and other design tools!

This template is available in our FREE Design Library! Fill out the form below to get access!

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Comments

Really excellent tips, especially the monetization options. I’ve had a media kit for quite a while but I have struggled with putting together sponsorship packages. Thanks for giving me a kick to get that done!

Truth time. Every single thing you design represents you and your brand. But close is only good in horseshoes and handgrenades. If your social media graphics, products, and lead magnets are not jumping off the page and grabbing people-- they won’t be noticed. You need to stand out. You need to capture people long enough for them to actually read your brilliant words. Simplifying DIY Design is here to help you create astonishing graphics that jump off the page. What does that mean for you? More impact. More growth. More money. Read More!

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Are you a blogger wanting to create better graphics to grow your blog?

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