What do UX and entrepreneurship have to do with each other? For me personally it matters quite a lot. Even though I am more inclined to call myself an intrapreneur it magically all boils down to the same thing, making the most out of every opportunity you get to create or do something amazing. Intrapreneurship: […]

I’ve said it before and I’ll say it again. Every UX specialist out there, no matter what your area of expertise is or what UX skills you are learning, needs to be comfortable using and finding actionable insights in web analytics. With Google Analytics being one of the best free and most used web analytics […]

We have grown accustomed to heat maps over the years. From web analytics click overlays to CrazyEgg. Some companies out there have take it a step further and have gone so far as to not only track where you click, but also where you move your mouse. Before I talk to you more about 5 […]

In my eyes, I always found Rosenfeld Media one of the sole suppliers of premium UX books. Over the past 2 years I have seen Morgan Kaufmann, the organisation that has been publishing computer science books since 1984 and that was purchased by Elsevier in 2001, really improve its portfolio. Improve it enough to even […]

It has been some time since I last posted a blog entry about upcoming User Experience Books and since it is once again Spring time, I thought I would share some great finds with you to help get rid of those cob webs in your head. In the past year some great books have been […]

That’s right, I’m throwing it out there… after IBM’s acquisition of Unica, Coremetrics AND Tealeaf back in May, the logic next purchase that will help them get closer to completing their Smarter Commerce Initiative would be Boston-based, bootstrapped and privately owned Sitespect. True, true, this won’t be an Actual Insights blog post that you have come […]

Being a keynote speaker at a web analytics conference where you get to open for Avinash Kaushik… how many times does happen? Well, for me it was the first time and memorable one, too. My keynote presentation titled “Prospective Optimization: Thomas Cook’s Travels Beyond Web Analytics (Data)” which I presented at the Web Analytics Congres […]

A few months ago I started getting questions from my colleagues on how the could use web analytics tools to gain insights into what and where the visitors clicked on individual pages. Now, most of us know that many web analytics pages come with a ‘overlay’ functionality with which you can quickly get a glimpse […]

Where to begin… well, let me start with a metaphor if you will: “If Stan Lee was a developer, marketeer and/or analyst, Performable is what he would have created; a super hero among online analytics tools.”

Gathering online insights doesn’t have to be expensive. In my experience there is no 1:1 relationship between tool quality and tool pricing. If you are looking to get some more attention and gain some more respect for the work that you do, I would recommend investing your own money.