Tension Fabric Displays: the New Visual World for the Trade Show Floor

In trade shows, portability is the name of the game. You’ll carry your display along, one convention hall after the other. That also requires durability. The brightest new solution for the portability-durability equation is tension fabric. And it is, of course, beautiful.

For a start, dye-sublimation printing is the state-of-the-art in color transfer to a fabric. The ink is literally embedded into the fibers. No rub offs, ever; colors stay the same. Add that to a wrinkle-resistant, stretchable polyester, and you get a definitive game changer. Wash it, squeeze it, stretch it, rinse, repeat. A seamless visual experience that pleases every time and anytime: you won’t even notice there’s a frame beneath.

Now, as a travelling person, are you worried about packaging? Then, how hard is it to fold a piece of cloth and pack it tight along the rest of your gear? No wrinkles, so, no worries. That’s why tension fabric displays win Over other traditional printed media. And there’s more: Have you got many different products you need to showcase in different places? Order as many fabric covers as you deem necessary and get only one frame! Then get on the road at ease, because you’ve just saved some money and lots of hassle.

The designer in you

So now you know why you need a tension fabric display. Next is the decision of which one to choose, and the differences in the available hardware will determine that. Aluminum frames and tension fabric graphics combine to create amazing possibilities. Do you think adding surprising shapes to the visual appeal of your display is your best way to catch your client’s attention? Imagine your booth beaming with curves, sharp corners, arches, towers or hanging shapes. Lightweight, portable, durable: once you have it all, your creative mind is unleashed towards reaching your sales goals. Design an amazing experience to let your would-be customers in awe, and they will not only remember you, but cherish your brand.

There is a rainbow of possibilities, from backwalls to tabletop displays, but you may focus on your real needs and constraints, including budget and venue, freighting and drayage. We would like to narrow it down for you now to three options that meet our criteria above: Waveline, standalone aluminum tubing units wraped in pillowcase graphics,that can be combined successfully in a number of ways; tension fabric pop ups, which expand effortlessly to create amazing backdrops; and, SEG, or silicone edge graphic systems that offer the ultimate seamless tensioned look. Let’s dive into it.

The function factor

When choosing a tension fabric display, the popularity of the Waveline style is astonishing, and there’s a reason for it. One of the hidden tricks of the professional exhibitor is to use its slender profile and various sizes as an added advantage. It allows you to reuse them in many different ways, and in many different places. Think about that aisle to the convention hall, or the hotel lobby you are in: your brand can be everywhere with almost no effort. Just snap the tubes together, zip the pillowcase closed, and let the world know about you. Another way to approach your display is to combine various standalone panels and create something new.

The brain thinks three-dimensionally: to create an encompassing experience, you provide 3D boundaries and surfaces for your visitors to feel they’ve entered a new world.

Creating a solid wall out of thin air used to be left for magicians, but now, with tension fabric pop up displays its an easy trick. Just unpack, expand and build your brand’s world in a jiffy. It could be a curved, cozy backwall, or a straight, strong, and solid-looking backdrop. Whatever you decide, will come to be.

On another note, SEG systems bring elegance and distinction to the tension fabric world. No unsightly stitch lines or messy Velcro straps. The edges of the material are finished with a silicone gasket that fits nicely in the grooves of the aluminum frame. The result is a tight assembly that emulated a rigid material, absolutely flawless!

Light and beauty

Light is magic, and nothing makes your design stand out like the backlit display. Design your unique backdrop and make it shine, marquee style. Make your graphics come alive swiftly and effortlessly, creating the visual impact you need to create brand momentum.

LED technologies allow for edge-lit or back-lit options to add illumination to your exhibit. These systems are designed to allow for plug-and-play assembly, amking this upgrade a no brainer. Its an investment worth every penny!

So, make up your mind and thrive in the trade show business: the rewards can be unsuspected. Remember you can count on us to guide you if you ever need help for materializing your wonderful vision. We are just one call away: dial (888) 484 3344 and discover your full trade show potential.

Finally, the most commonly rented trade show space is the 10 by 10 ft booth. The fair venue provides some basic logistics, perhaps a table, and empty space. It is your task to dress that void up: a bit daunting a challenge. That’s why your trade show manufacturing friends have created the 10×10 tension fabric display and the various 10×10 tension fabric kits. It is no longer a titanic task to make an entirely new world appear out of the blue: the world you have envisioned for your product or brand comes to life in minutes with them.

Everything you need and anything you design to reach your marketing goals is ready to display, because we have prepared it for you. And, just because something is ready-made, it doesn’t mean you´ll be less creative. On the contrary, you’ll have to be even more so, because there are many options to choose from and many details to customize for your needs. With the tension fabric 10×10 displays, it is a lot like with people: it doesn’t matter where you’re coming from, all that really matters is where you’re going.

Having reviewed the most remarkable options for tension fabric displays, you may be wondering how to optimize for effectiveness. And that’s why you’re here, where we have solutions for you. First of all, keep in mind that your trade show booth is all about connecting. You are connecting to your audience’s emotion to your own solution. Don’t think first about what they need, but about how they feel; what are they listening to? What do they see? What do they say? What might they be thinking? All these questions will be answered right off the bat in color, image and shape in your trade show display.

So, make up your mind and thrive in the trade show business: the rewards can be unsuspected. Remember you can count on us to guide you if you ever need help for materializing your wonderful vision. We are just one call away: dial (888) 484 3344 and discover your full trade show potential.