Marketswitch Optimization™

Decision Engine Software

Marketswitch Optimization™ is patented mathematical decision software that enables organizations to design the best strategies across an organization to solve complex business problems. Marketswitch Optimization can be used to solve virtually any business problem while adhering to organizational goals and constraints.

The mathematical algorithm can handle the most complicated business issues with ease while considering all possible actions at the individual consumer level. Marketswitch Optimization provides true customer level decisioning without simplification of the business problem and empowers an organization to make data derived strategy decisions instead of using trial and error or standard segmentation and scoring methods. Marketswitch Optimization is an advanced software application that provides concise strategies to improve virtually any business problem with proven effectiveness to meet organizational objectives and deliver quantifiable return on investment.

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