(Newser)
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The man behind unruly Kazakh reporter Borat and gangsta journalist Ali G is abandoning the beloved guises, Sacha Baron Cohen tells the Daily Telegraph. “It is like saying goodbye to a loved one,” he said. But the loss was inevitable: “Every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form.”

The interview with the real Baron Cohen was a rare one; he prefers to keep his personal life masked by various alter egos, sometimes “being” them “14 hours a day,” the actor and Cambridge graduate said. He's now moving on, currently appearing in a singing role as Pirelli the tight-trousered barber in Tim Burton’s bloodbath Sweeney Todd.