Tell us a bit about who you are and the people you reach

Upscale shoppers who look to improve their smile through teeth whitening and are willing to pay a premium for a good product. Male (40%) and female (60%). Generally over 20yrs. Locations: Cosmetic counter of luxury department stores, select mall kiosks, spas, dental offices.

Requirements

The project requires a print design for two boxes. Layout/logo/text/color requirements are provided.

Both boxes should share an overall design style/theme.

Design must be unique, bold, vibrant, bright, upscale. It should grab attention yet be elegant and uncomplicated. Think: If I walked into a department store or spa, would I pay a premium for this product to whiten my teeth? Your box design should say Yes! while keeping it classy.

See attached "Box Design Detailed Instructions and Text.doc" for detailed instructions. Project transfer should be in .ai format.