Supercheap Auto, Australasia’s largest specialty retailer in automotive parts, accessories and fitment solutions, today launched a new advertising campaign that fuses 70s style Hollywood Action Film, Stadium Super Trucks and Australian YouTube legends Mighty Car Mods to deliver a movie-quality experience that has customers racing into Supercheap Auto.
Filmed in the Northern NSW town of Kyogle, the new adrenalin fuelled ad is a tip of the hat to old school film heists, featuring four 600 horsepower Stadium Super Trucks and a Holden HQ dressed as a police car giving chase. The Super Trucks, capable of reaching speeds in excess of 200kph, were chosen not only for their speed but for their impressive suspension. These trucks can jump almost 10 metres in the air and much further again in distance. Some of Australia’s and America’s best drivers teamed up to showcase the trucks extreme capabilities through explosive manoeuvres, stunts, jumps and river crossings.