Thoughts from the brain of marissa pick, social media & b2b marketer based in NYC!

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Ten Eye Opening (and Tweetable) #Instagram Stats

Data from the Pew Research Center shows that among social media networks, Instagram has surpassed Twitter in popularity among United States Adults. The research states that 26% of online adults in the U.S. used Instagram in 2014, up 17% from the previous year, and 13% from 2012. As a comparison 23% of online adults in the U.S. used Twitter in 2014. The data finds that Facebook remains by far the social media site, however over the past year Instagram has made a splash, and engagement on Instagram is 15 times that of Facebook’s!

One of the most interesting aspects of Instagram is that it’s not a site, but lives only on the mobile app. Numerous brands have begun to use Instagram as businesses are seeing results from showcasing more visual images. With over 300 million monthly active users, Instagram executives think the network will eventually hit 1 BILLION monthly active users!

If you’re still not bought into Instagram, here are Ten Eye Opening Stats: