There are thousands of articles in the blogosphere today about creating shareable content for your business in the hope that it will go viral. And while posting articles, photos, and videos on your website, blog, and social media sites is certainly a crucial practice (see Why Content Marketing is Important for SEO), what about getting customers to promote your business using some creative offline content?

A great example of this approach is staring though the Webs office window right now. In honor of Shark Week, the Discovery Channel building in Silver Spring, MD is once again sporting a giant, inflatable shark named Chompy – talk about shareworthy! A quick Google search yields dozens of recent results – independently shared by the public – mentioning Chompy in articles, blog posts, Facebook and Twitter updates, and photos on Instagram and Flickr.

Of course, The Discovery Channel has done plenty to promote Shark Week through their online media channels, as well they should. But once you’ve done your duty as a great online content marketer, consider complementing those efforts with some offline content as well. Nothing will make you recall that Shark Week post you saw on Discovery Channel’s blog like a picture of a 4-story shark head posted on your best friend’s Instagram feed.

Have you ever engaged in this type of guerrilla marketing for your business or website? Tell us about your most creative promotion ideas.