Just like with trees, sales diagnosis and troubleshooting requires a step by step approach. You must ask the right questions to get to the right answers and drill down, test and repeat until you get the results you want.

Founders are busy. Really busy. You don’t have enough minutes in a day to get through your to-do list so it’s easy to skim by when it comes to creating and implementing a sales process. Unfortunately, this is a costly mistake. But luckily, all of these missteps are avoidable if you know what to look for.

Company and product positioning is a vital step in the formation of your sales and distribution strategy. While marketing and sales differ in many ways, they are really just two sides of the same coin. It's important to understand how they work together and the steps to follow when positioning your product in the market.