“Take This Test” Emails from Eben Pagan, John Reese & Ryan Deiss

There's a reason why top marketers use this testing tactic to reel people in. The idea of taking a test that reveals something you might be doing wrong arouses...View More a great deal of curiosity. It ignites a feeling that if you don't take the test, you might continue to make certain mistakes that the test would help you fix. It also makes you wonder just how good you think you are. For the 1-2 decades we spent in school, our intelligence was largely measured & validated by our test scores. It's ingrained in us to become proud & feel good about acing a test, especially when you know others did not do well. If you study these emails, you'll notice how there are certain similarities that specifically play to the underlying psychology - mentioning many get it wrong, posing the question if they will pass, pointing out what it will mean if you do pass etc.

“Take This Test” Emails from Eben Pagan, John Reese & Ryan DeissSwiped in January 2015

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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