Datacolor unveils SpectraVision

Datacolor, a global leader in colour management technology, has unveiled SpectraVision, a solution enabling businesses to objectively measure and digitally communicate the colour of previously unmeasurable materials, including multi-colour prints, trim, yarn, zippers and lace, thereby saving costs and significantly shortening the time from concept to consumer.

“Digital colour assessment is the industry standard for textile materials with one, solid colour. All other materials, which make up 50 per cent of textiles, require visual evaluation – an inefficient, costly and subjective process,” said Diane Geisler, vice president of Marketing, Datacolor. “SpectraVision is poised to revolutionise the textile industry as the first solution to enable consistent, repeatable colour measurement of these so-called ‘unmeasurables.’”

Retailers and suppliers using SpectraVision save up to 50 per cent of colour approval process costs by decreasing strike offs, lowering colour standard maintenance costs, and reducing physical sample shipments. Furthermore, the system can eliminate weeks in the development and production process, which is especially important for retail brands which must react quickly to trends to remain competitive in this fast-paced industry.