Behaviour and Mood Management

It’s not like women don’t have enough issues to deal with already and now, in a remarkably ironic twist, the biggest media outlet in the world has made it very clear through both words and actions that it feels women should feel good about having thin young bodies but they should feel ashamed and embarrassed about their body as a mother.

Yesterday I wrote a piece about stretch marks and how women shouldn’t feel badly about having them just because some other younger person judged them as unattractive. I explained that the lack of acceptance was a form of innocent ignorance being displayed by otherwise good people who simply don’t yet have the capacity to be able to appreciate those signs of pregnancy as being attractive.

Whenever I get an indication that a blog is particularly meaningful or worthwhile to readers I will spend some money to boost it to ensure people who don’t subscribe to Relax and Succeed can still benefit from the content. When I tried to do that with this post I was quickly told (likely by a “female” robot), that facebook’s position is that “Ads like this are not allowed since they make viewers feel bad about themselves.”

We’ve all seen plenty of sexual content on facebook. I have no shortage of photos and videos in my newsfeed that depict scantily clad extremely slim young women doing everything from holidaying on Spring Break to playing beach volleyball at the Olympics. If one of the largest media outlets in the world is saying yes to young and sexy and scantily clad while simultaneously arguing that women should feel bad about themselves for having stretch marks what does that communicate to young women and future mothers?

This a clear demonstration of how egotistical and judgmental the world has become. I won’t choose to let many things upset me but, on a day where the biggest thing on the internet was a one hour video of a naked Donald Trump statue, this just flew in the face of the freedoms my own father joined the war effort in WWII to protect. That being the case I appealed facebook’s rejection and then received the response depicted–written by purportedly a woman no less!

One of the main reasons women write to me is because of body image issues. Just the day before there was a comment on the Relax and Succeed facebook page that noted, “Needed this here in the fun and sun, where shorts, tanks, bikinis and long legged younger women surround me, LOL. Where a reminder is needed that stretch marks, cellulite, and grey hair and wrinkles are beautiful as well.” Indeed.

Everyone who liked or loved the post was female, but facebook doesn’t think anyone should see it because it’s “…extremely undesirable.” Facebook suggested I find a product to advertise instead but since I don’t sell products that would be impossible. I’m a writer who doesn’t even have any ads running on my page and if I ever did I would do all I could to ensure that they didn’t ever make anyone feel ashamed of themselves and the way nature made them.

This is of course precisely what feminists are fighting against and now we know clearly in writing how facebook feels on a policy basis. Facebook has an idea of what you’re supposed to look like and anything outside of their definition is unattractive and therefore should not be seen. They’ll take money for an ad for unhealthy food but they won’t permit people to pay to promote a non-commercial post featuring a genuine women’s issue. This is remarkable considering Mark Zuckerberg has a daughter and his wife is obviously a mother.

I tried to use the word “media” to trigger the algorithm to go get me a real person but, having likely failed in that, all I did was get pretty angry at a robot, which is silly. She definitely won’t have an issue with stretch marks. But this is where the energy behind outrage can be helpful if it’s focused in a healthy way.

I do feel strongly that if we want a more just society that permits everyone to feel good about themselves then we must each take definitive action to change the sexualized judgments that advertising has historically used to guilt women into buying beauty products. If I was on facebook advertising a cream to hide stretch marks I would have no problem, but if I want to promote women feeling good about their natural bodies that is not allowed.

Facebook will obviously try to hide it from you but if at all possible I would obviously like to see this blog post shared more than any other I have ever written. If you’re mature enough to feel like I do–that mother’s have every reason to feel proud of their post-pregnancy bodies– then please help spread this message on all forms of social media so that appropriate social pressure can be placed on facebook to revisit their sexist standards.

This is clearly not in the interests of women or men and I would appreciate anything you could do to help ensure that women are also exposed to positive natural body images and words. To all you mother’s with stretch marks–I know you are beautiful and I want you to be confident in that too. On behalf of a male-dominated world I apologise on its behalf for having ever made you feel badly about maturing into the most important job on Earth: motherhood.

Respectfully, s

Scott McPherson is an Edmonton-based writer, public speaker, and mindfulness facilitator who works with individuals, companies and non-profit organisations locally and around the world.