Do you have an effective marketing plan for your business, or are you just doing things ‘on the fly’?

If you wanna execute your marketing the right way — intentionally and strategically — then this podcast episode is for you!

Tayler Cusick Hollman is the owner of TAYLRD Media + Designs, a San Diego-based marketing consultancy that specializes in working with wedding industry professionals. She’s also a cofounder of Sourced Co., a company that offers stylized stock photography curated especially for creatives and wedding professionals. Previously, Tayler served as the Editor in Chief of Aisle Planner, and she’s helped numerous wedding industry clients take their businesses to the next level.

In this interview, Tayler shares five simple steps for creating an effective marketing plan. She also shares details about Sourced Co. and explains how it can help you better market your business.

Here are some of the key points Tayler addresses:

Why you need to create a marketing plan if you want to build a sustainable business

How to write a niche statement that communicates what makes you different