Content Marketing 101: Handy Online Tools to Improve Your Writing

We all know that content marketing relies on a brand’s ability to serve its followers interesting, shareable and easy to read content. Unfortunately, not everyone is a gifted writer. With this in mind, we have put together a list of the internet’s best-loved online tools guaranteed to improve your writing and give your content marketing efforts the boost that they need!

Grammarly

Poor grammar and incorrect spelling can have a negative effect on people’s perceptions of your brand. So, you will want to avoid these little mistakes like the plague! Luckily, you do not have to be a grammar-nazi to publish error-free content. Grammarly is a useful online tool that will help you rectify any issues – quickly and effectively. It offers a basic free version which provides notifications of any spelling and punctuation errors, as well as a premium version which goes more in-depth, providing information on other errors like poor word choice, wordy sentences, inappropriate colloquialisms and weak or uncertain language.

Hemingway Editor

Hemingway Editor has been designed to maximise your article’s readability. It is a great choice for people who tend to write longer, more complex sentences. It highlights aspects of your writing that could use work, using a different colour to mark each error. For example, purple is used to highlight a word that could be replaced with a simpler alternative and yellow is used to highlight sentences that could be shorter. The end result is bold, clear writing that is sure to grab attention.

One Look Reverse Dictionary

If your vocabulary is quite limited, you have probably found your online thesaurus a real life-saver. Well, One Look Reverse Dictionary is a functional thesaurus on steroids. Similarly, it helps you to identify repeated words in your content and suggests alternatives, but it also provides suitable words according to a definition. For example, if you could only think of ‘open shoe’, it may suggest ‘sandal’.