When should I take outside investment?

Slava Rubin / November, 2017

Description

Slava Rubin, Co-Founder of Indiegogo explains when to take institutional investment.

Video Transcript

When should I take outside investment?

Trying to decide when to take investment is a really important question. I think you should try to wait as long as possible before taking outside investment. By doing an Indiegogo campaign or by getting just from friends and family or by even bootstrapping yourself. That way the more validation you have, the more product-market fit you have, the more customers you have, the more traction you have, the higher valuation is a higher leverage and the better results you’ll get as part of the institutional investments.