Balenciaga's Creative Director, Nicolas Ghesquière, chose Kristen to represent the "modern" scent because she has a "unique sensibility and intelligence."

Kristen was thrilled to be tapped by the fashion house and is "very lucky to like the fragrance" because she's a "terrible liar."

“There is something natural about it. It’s very alive," she told WWD. "I think that as a young person wearing it – considering that I’ve never worn a scent – it kind of puts you on this level of, like, ‘Whoa, check me out.'"