Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.

His new book, Marketing the Million Dollar Practice, debuted in 2014 and went to the top of Amazon.com as the #1 Best Seller in Dentistry and #15 among all books on marketing.

He runs the Solstice 5M Masters Academy and the 5M Dental Mastermind. He is a partner in the Dental Implant Marketing Formula, a system for generating high end, big case dentistry patients. His expertise is in dental systems and dental marketing.

My personal business philosophy on debt (and why you should adopt this thought process)

The different reasons why you’ll want a bank loan

What kind of loans exist (and the features in each)

The moving parts of loans that you need to be educated and aware of

My NUMBER 1 takeaway from doing business with the bank

Free Episode Bonus:

In today’s bonus, you’ll get access to the top questions I get asked by readers, students, and my email list around dental banks and the exclusive interviews I held with 6 banks to discover the ins and outs of dental practice loans.

For several years, Dr. Colin Lathrop has honed his skills working as a dentist in the Houston area and built up a loyal clientele who appreciate his friendly chairside manner and outstanding skill in all aspects of dentistry.

If you’re unfamiliar with Dr. Lathrop’s approach, his philosophy is to treat each patient individually — not according to a cookie-cutter “one-size-fits-all” dental regimen.

His simple, but effective approach to his patients also rings true in his business and his marketing.

Dr. Lathrop and I had an incredible conversation about the brass tacks of his marketing strategy.

I received permission from Dr. Lathrop to reveal this behind the scenes conversation in today’s bonus.

If you have experience beyond starting your own dental practice, and have been in a practice for some time – then you know the struggles…

Starting and running your own practice isn’t always the easiest thing in the world, to say the least.

Sometimes practice owners out there want it to seem like roses and butterflies, but that just isn’t reality.

You have to have grit.

You have to push through.

And, you have to do a lot of on-the-fly-learning.

The other day I sat down with Dr. Jarett Hulse – who isn’t your average practice owner (you’ll learn why by listening to today’s interview) and he shared EXACTLY what can go wrong in the journey from school to practice owner.

To be honest, I wish every interview could be like this, so it was refreshing…

In fact, we went on for so long that I’m going to split up our chat into two episodes, so be on the lookout for part 2 next week.

I’ve put together my own thoughts in a bonus clip to share how you can overcome adversity in your situation that was inspired by today’s episode. Click here to access that now.

Here are a few things you’ll discover in today’s episode:

The important lessons Dr. Hulse learned about burnout, and how he evolved as a dentist to avoid it altogether

How buying a $5000 TV right after quitting his job, with no clients, and deferring loans, forced Dr. Hulse to figure his career out

The economic situation that drove Dr. Hulse from being a dentist in the heart of New York City to choosing middle America as the best place to set up his new venture

Free Episode Bonus:

After hearing today’s episode, I was inspired to share some of my own thoughts about overcoming adversity in any situation.

The biggest pain at the front desk of any dental practice is easy to notice, but hard to solve: The phone system.

When you think about it, having a reliable method for your customers to call in to is essential – and the difference between having business and being booked solid.

Jared Rodman is one of the people pioneering a solution to this problem as a whole.

Jared has been working on Weave, aimed at being a "better phone system for your practice, since he was a student at the University of Utah, where he graduated with degrees in Philosophy and Japanese in 2011.

He and his team are focused on relieving the phone-system-pain-point, and I knew I had to bring him on to share his ideals with those starting a new practice or wanting to create a better system in an existing practice.

I see services and products like Weave as a necessary part of creating an amazing user experience in every practice.

Smile Source gives solo dental practice owners the benefits of a group practice while remaining fiercely independent. As the Smile Source site puts it:

We are a network of extraordinary dental care practitioners who strive to provide our patients with the best care available. We are also dedicated to preserving the elite business of independent dental care and providing highly personalized services delivered through a unique heritage of shared expertise.

Here are a few things you'll discover in today's episode:

The surprising statistics that are changing are pushing the retirement age back and making dentistry competitive

The HUGE financial and marketing benefits that come with group practices

The legal dangers of oversharing with other local dentists (and the smart thing that Smile Source does to avoid repercussions)

Why you should be saying “no” to certain patients

What “cooperative advertise” is and the benefits of taking advantage of it

Why mistakes are a part of business, and your responsibility as a business owner to handle them

Megabucks Marketing founder Nina Hershberger has been in marketing throughout her three decade professional career—even when her job description said otherwise.

After earning a marketing degree from Indiana University, she worked in positions as diverse as Director of Output Services for a very large financial company and in Procurement for the University Notre Dame.

A born marketer, Hershberger added value to her organizations by initiating ideas that increased sales by hundreds of thousands of dollars (and in some cases, millions), added profitable new business services, and raised the companies’ profiles.

In 2006, Hershberger launched Megabucks Marketing to leverage her innovative ideas into concrete results for clients. Her specialty?

Leading companies away from the popular but ineffective “cold call, hope, and wait” approach.

Thanks to years of experience in direct response marketing, Hershberger has developed a unique method for dentists to stand out from their competition and become the local celebrity expert – even if they just started their dental practice.

Here are a few things you'll discover in today's episode:

How Nina got involved in direct marketing… And how that lead her to bringing business to many dentists worldwide

The number 1 mistake Nina sees every practice owner make when they start mailing directly (and what you need to do to fix or avoid it)

The thing about lists that make them imperfect (unless they are this kind of list)

The direct mail piece that brought in Nina over $18,000 (you get this as a part of today’s bonus)

Advice I give practices over and over (and what I recommend to them when they want to pay me monthly)

Why the 5 senses play a MAJOR role in every dental practice (and the insanely smart thing one of Nina’s clients bakes behind the front desk that doesn’t make sense at first)

The game and reward system you NEED to have in place (and the items to bring it to life)

Why reactivation is the most important factor if you’re new and just bought a practice (and what you can learn from the auto-repair industry when it comes to getting return patients)

Nina’s easy (but not often implemented) tip to “cleanse” the mailing list that came with the practice you’ve taken over

Why social media is tough for practice owners (and one easy thing one of Nina’s practice owners does with YouTube to make their patients feel special)

The credibility-building secret that the youngest practice owner in North America did (and how you can produce the same warm, fuzzy feeling for your patients if you’ve acquired an existing practice)

The single most effective way to get your patients to know, like, and trust you (even if you’re a new or young practice owner)

The simplest, easiest, and cheapest thing that most practice owners WON’T do that brings in highly-targeted ideal patients in your area

Why the National Inquirer should play a role in your practice’s marketing message (even if you disagree with the direction of the content)

How to overcome being a young in the dental industry (and why it’s actually your biggest advantage when it comes to marketing)

Avoiding the trash can when mailing direct mail pieces

What happens when you send the wrong piece of direct mail to potential patients

How to make your marketing truly unique (and the impact that setting yourself apart can make to your patients)

What to do if you want to own your local area, work 20 hours a week, and earn a 6-figure income as a dentist

The $180 million dollar lesson you can take away from the ‘funeral trust’ business

The first marketing thing Nina would do if she was to start up a new practice (and a free resource she’s giving away completely free)

Free Episode Bonus:

As you heard, Nina has a genius mind and an incredible amount of experience when it comes to marketing in the dental industry...

Nina mentioned a simple yellow postcard one of her dental clients mailed to a list of just 3,000 people that brought in an additional $18,000 in revenue. To get free access to that exact piece of mail, simply click below.

Support The Show: Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes. This allows me to evolve that show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

You may be an apprentice, trying to find an apprenticeship opportunity that may lead into a partnership, or trying to create your business plan for starting your own dental practice.

Today’s guest, Dr. Graham Dersley has been there, and he sat down with me to share his wisdom with the Ambitious Dentist community.

Dr. Graham Dersley is a prosthodontist who has had a unique first decade in private practice.

From being a frustrated associate, to an owner of a small FFS specialty practice, to now an owner of a growing multi-location general practice that he started from scratch, he has had the good fortune to experience a variety of practice styles.

He has a passion for the business of dentistry and frequently posts on Dental Town about the topic.

Dr. Phelps is an entrepreneur and general dentist who owns multiple practices in the Charlotte, NC region.

He graduated from the University of North Carolina at Chapel Hill in 1998 with a BS in Biology and in 2003 he graduated Magna Cum Laude from the prestigious Nova Southeastern University, College of Dental Medicine in Ft. Lauderdale Florida.

From 2003 to 2010 his passion for business and his flare for marketing and promotion showed through when he increased the revenue of his practices ten times.

For 2013, when most of the dentists were struggling to produce what they had from the year before, Dr. Phelps’ practices grew by $2,000,000.

One of his secrets was a passion for the Science of Persuasion and how to ethically use Dr. Robert Cialdini’s Principles of Influence to set the stage for his patients to say YES to the requests he and his dental team ask of them.

Having received the honor of being named a Certified Trainer in Dr. Cialdini’s Method of Influence, Dr. Phelps offers an exciting two-day course to educate you on the principles, show you how he uses them in his practices and how you can incorporate them into your business.

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Go here to get today's episode bonus: This is a quick exercise to help you find and identify your target market to create networking events they’ll love.

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Here are a few things you'll discover in today's episode:

How Dr. Phelps discovered educational seminars, his journey to mastering the skills (and how he used wine and cheese to pack his events)

The interesting thing Dr. Phelps discovered by asking strategic questions to attendees at his seminars

How Dr. Phelps leveraged social events to spread the word about him and his practice

The method Dr. Phelps uses to figure out how to get more clients, find patterns in his existing clients, and understand their mindset so that he can find more clients like them

The questions you NEED to ask yourself when identifying your target market

How to know the exact type of events your patients would want to attend

Why you absolutely need to have multiple avenues of sources to attract your ideal clients

Why you should feel safe being in front of your target audience in the places they hang out

The conversation that's uncomfortable (but necessary) to have with clients who didn't use your services

The decision you need to when starting a new practice (BEFORE you create your business)

How to spend one hour of your time and $135 a month to get 30-50 new patients

Why you need to be spending money on marketing your practice

The type of marketing you need to be doing if you're going to be spending money on growing your practice

How to separate the good from the bad in finding a good partner in marketing

Why marketers might not give you the actual truth to justify the expense of hiring them

How your team affects your marketing spend (and what you need to keep on eye on internally to track and measure it)

The WRONG way to go about marketing when you're investing in growing your business

How Dr. Phelps "scratched his own itch" by creating a call tracking system

Why Dentists are naturally bad building relationships with marketers

The interesting statistic Dr. Phelps spotted discovered missed calls with one of his private clients (and the simple change that caused that client to get 20% more clients practically overnight)

What fact Google discovered when running a study about missed calls from new clients (and what those potential clients end up doing)

What happens when you don't capture your target markets attention the FIRST time

Why you need more than 1 phone and phone line per front desk employee

The problem caused by other call trackers that are based on speculation and not factual proof

How Dr. Phelps reverse engineered the problem with missing calls at dental practices and went on to solve the problem with Call Tracker ROI

The powerful thing Dr. Phelps figured out by sharing call data with your team that causes accountability and improved metrics (by double or triple the amount)

The easy way to ease-out poor performing employees that don't plan on advancing your business

The number 1 thing dentists don't do that creates a bad work environment, poor treatment acceptance rate, and a stagnant business

How to avoid making our team 'freak out' about tracking metrics and working towards improving big business practices (and how to get them to make a powerful commitment)

Free Episode Bonus:

Dr. Phelps is a marketing genius, and I was taking a ton of notes while he was sharing his insights into how to find, select, and market to your target audience.

I’ve re-listened to the show from today, combined it with my notes, and created a quick exercise you can do RIGHT NOW to put Dr. Phelps advice into action.

Tuan is a real life practicing general dentist and the creator of Dental Maverick, a training series designed to teach you to become THE leader, communicator and manager that your dental practice needs to succeed.

Tuan maintains a general private practice in Austin, TX where he practices 4 days a week seeing an average of 4 doctor patients a day and has an office production of 1.2 million a year.

Tuan’s course, Dental Maverick, is an online – 48 week video series designed to improve your communication, define your vision, transform you into a leader & manager and ultimately lead you to your personal definition of success.

He has had research published on the cover of Compendium, has a provisional patent on a forthcoming dental device, is the head of the Dental Products Division of the School of Invention which aids in bringing your dental inventions to patent stage and beyond, is the co-founder of Monstapreneur (a group for entrepreneurs, c-level executives and business owners with the mission of Relax, Reset, Refocus) and a leader of local mastermind groups.

In his free time, he walks his dog, goes fly fishing and drinks beer while watching SEC football.

As a special bonus for today’s episode, Dr. Tuan has created a special video where he does a step-by-step walkthrough of how to increase your treatment plan acceptance for tough procedures. Click here to access that free video now.

Here are a few things you’ll discover in today’s episode:

Why most Dentists excel with procedures, but suffer with business management and leadership

The ‘commitment issue’ facing mosts dentists

What the average dentists wishes their practice looks like

How employee issues can boil over and cause catastrophic damage to your practice

Why you need to take action and voice your issues

How to spend less than 5% of your time on management in your business

Why there’s no “magic bullet” that’s going to have a huge impact in your practice

Why it’s the business owner’s fault (at the beginning) when there are breakdowns in operating procedure

The ‘pros’ of having errors in your practice

The most important thing to understand in dentistry

Why patients want to be told what to do versus being asked

What to do if you don’t feel like a great leader in your practice

Why YOU are the biggest limitation in your practice

What happens when you don’t have a vision for your business and career

The biggest problem that dental businesses owners come across when implementing systems with their team

We answer the questions of : Should you hire general staff based on personality or technical skills?

The differences between Wal-Mart and Target that plays a big role in your patient’s experience

Why “likeability” is a huge factor in your patients choosing you over another practice

The two things your patients will always remember about their experience at your practice

Should you, as a practice owner, be interviewing new employees?

Why an unhappy team equals a financially poor performing practice

The financial benefit that comes along with knowing how your clients think

What Dr. Tuan would do differently if he were to start his practice all over

If that’s the case, those things don’t have an impact on what ultimately matters to the patient:

Their experience.

Today’s episode features THE expert on building the customer experience from the ground up, from the customers point-of-view.

Today’s bonus is a cheatsheet with the highlights from this episode you NEED to implement to create the “ultimate customer experience” in your practice. Click here to download that directly.

Dr. Moffet is the creator of The Ultimate Patient Experience, which is a simple set of very specific, “common sense” patient service steps being used by dentists all over the world to create unique experiences for their patients.

The UPE is Dr. Moffet’s “Secret Weapon” that allowed him to personally bill $1,826,445 in services in 2011, his last year of full-time work working only 4 days a week, for 37½ weeks (while he was vacationing all over the world the other 15 weeks!)

Dr. Moffet has refined and perfected this system over the last 17 years, to the point where it’s as reliable as a Swiss watch — no matter where you’re located or what kind of practice you are running.

Here are a few things you'll discover in today's episode:

Designing a "customer service experience" in your dental practice

How Dr. Moffet has handled a shoulder injury as a clinician

How to know if you have a good patient experience (or setup one up if you’re new to practice ownership)

How patient loyalty allowed Dr. Moffet to take time off from his practice for two-three weeks at a time

What happened when Dr. Moffet originally tried selling his practice that created local competition to his practice

How Dr. Moffet’s competitors were able to siphon off personal information about his practice and use it against him

The difference in revenue Dr. Moffet was able to earn by finding the RIGHT consultant for his practice

The tough decision Dr. Moffet had to make between his families home and growing his practice

How Dr. Moffet sold his practice and made $2.75 million (and an additional $2 million in shares)

Plugging holes in your business that are leaking patients through exceptional customer service

The first steps Dr. Moffet would do (and measure) if he was a new Doctor entering a practice

The 6 critical metrics you NEED to keep growing as a practice owner

Which type of patients to focus on over time to grow a “patient pool” (that results in endless referrals)

Taking your patients from patient to friend (and how this benefits you when times get tough)

Why you don’t want TV’s on in your waiting room (and the negative effect they create)

Why your patients may be getting the wrong message from your practice (and how to correct it)

Matching your message with the patient experience

The importance of creating an environment of service and pleasure (and what your patients will think)

Overcoming a troubled adolescence, David Harris has become the world’s leading expert on dental office embezzlement.

He is the CEO of Prosperident, the world’s largest dental embezzlement investigation firm. Prosperident’s team of specialized investigators is consulted on hundreds of frauds annually committed against both general dentists and dental specialists. David has had the distinct pleasure of hearing cell doors slam shut on many embezzlers.

David is a licensed private investigator with a graduate degree in applied mathematics and a CPA. David is “dual certified” in fraud investigation – he possesses both the Certified Fraud Examiner designation from the Association of Certified Fraud Examiners and the Certified in Financial Forensics designation from the American Institute of CPAs.

David is a Mensa member and belongs to several organizations for dental consultants and speakers.

David has been interviewed on the subject of embezzlement by many leading dental publications and organizations. He is also a prolific writer and authors or co-authors a dozen or more articles annually that appear in major dental publications.

David has lectured at several US and Canadian universities in the faculties of business, law and dentistry.

David has spoken at regional, national and international dental conferences.

He is a highly entertaining and engaging speaker who draws on a vast amount of experience in his field.

Here's more of what you're going to get in today's episode:

3 types of organizations that are most vulnerable for embezzlement

What made the numbers in embezzlement climb higher than ever before

Why embezzlement doesn't just mean stolen cash from your office

The mental shift that happens during a buyout transition that can cause embezzlement to start happening in your practice

The number 1 price of advice David would give to a new office that's just starting to hire team members

Why most dentists don't enjoy the hiring process and what happens after a new hire joins that you NEED to avoid

How to properly run a background check on new employees (and why you may not want to had t the process off to an online service)

Why it doesn't mean that someone is "hirable" just because a background check comes back as clean

What things won't appear on a typical background check that you need to be aware of

Why you should never bother calling persona references

The ONE kind of reference that's actually valuable

Why you shouldn't ever call listed reference numbers on a resume

A trick a potential new hire used that could negate your reference check process (truth is stranger than fiction)

What questions to ask when you get former employers on the phone for a reference check

The ONE question you CANT get wrong when asking a reference about a previous employee

How to properly ask cross-references for dates of employment

What to do if you're buying a new practice

The legal impediments you can run into during a background check (and why you'll want to see legal advice during this process)

The two pieces of advice David would give to someone taking over another practice

How a dentist may embezzle another dentist

How to protect yourself when buying into an existing practice

Why, when information in an appraisal is present, it doesn't make it true

Why most doctors don't want to pay COA's to do their due silliness

What "concealment" is and where it usually happens

What most practicing dentists misunderstand about embezzlement

Which category of employee does more embezzlement: New hires or existing employees?

The biggest embezzlement David ever saw that resulted in over $600,000 in stolen funds

Why dentists get stolen from frequently

Why David would describe most dentists as perfectionists

What an embezzler will promise you that enables them the ability to steal from your practice

Episode Bonus:

For most of us, the success of our practice represents our retirement, ability to pay the bills, quality of life, and our kids being able to go to college.

I personally want to avoid those things, and want that for you, as well.

For today’s bonus, I’ve collected some of the main points David made and put them into a nice little checklist you can keep around in your practice.

I’m putting a recurring calendar event to come up every quarter to review it in my own accounting practice, and highly advise you do the same.

If you haven’t started your practice yet, you’re going to be ahead of the game from day one if you download this resource - a huge advantage over those of who have been doing this for years and may have already been victim to theft without knowing.

Is there a "one-size-fits-all" model to starting or running a dental practice?

If so, today's episode, and guest, busts that myth.

For most of us, we have a similar path to practice ownership. School, apprenticeship, and then on to find a practice to take over or start a new one all together. Where we all differentiate is the problems we'll face along our individual journeys.

Dr. David Maloley, if anyone, knows problems and adversity along the journey.

Click here to get today's episode bonus: A behind the scenes clip where Dr. Maloley covers how he consumes content, and a round-up of books he recommends to stay on top of marketing as a practice owner.

Dr. Maloley attended the University of Nebraska in Lincoln, where he earned his bachelor’s degree and later his Doctor of Dental Surgery degree.

As an undergraduate, he had the opportunity to work as a student athletic trainer on the sidelines for the Cornhuskers during the National Championship seasons in 1994 and ‘95.

In 2003, Dr. Maloley completed an Advanced Education in General Dentistry residency in Ft. Jackson, South Carolina, then served as a Dental Officer in the U.S. Army for the next five years.

While in the army, Dr. Maloley was stationed at dental clinics in Giebelstadt, Germany for two years and Vicenza, Italy for two years, providing general dentistry services for the local military communities.

After he returned to the U.S. in 2007, he worked at a private practice near Charlotte, NC for two years before relocating to Colorado to open Vail Valley Dental Care.

Dr. Maloley is a Fellow in the Academy of General Dentistry and a member of the American Dental Association, the Colorado Dental Association and the American Academy of Cosmetic Dentistry.

Since graduating from dental school, he has completed over 1,000 hours of continuing education.

Here are a few things you'll discover in today's episode:

How Dr. David found out when the time was right for him to be a dental practice owner

What an unwanted war-time assignment in Europe taught Dr. David about mindset, politics, and religion

The process Dr. David went through to start his own practice

How Dr. David used intuition (instead of the highest population-to-dentist ratio) to find the perfect location for his practice

The importance that “lifestyle design” played in David setting up his ideal life and business

What Dr. David would do if he could do it all over again and David’s advice if you’re just starting up a practice

The problems Dr. David didn’t know he was going to have to overcome.

What happened when Dr. David’s back was against the rope in business and his personal life

What happened when Dr. David experimented with direct mail

The ONE piece of advice Dr. David would give himself if he was starting a practice all over again

How momentum helps you make progress in starting up your own practice

Why, as a practice owner (or future practice owner), you should be a student of marketing

How the Golden Rule applies to your clients

Should you be friends with your clients?

Free Episode Bonus:

Dr. David mentioned something interesting to me while chatting... And it was about how he learns and consumes content. He went on to make some BIG recommendations, so here's what I'm doing...

I'm going to make a special audio clip available where David covers his methods for staying on top of marketing in his business, along with some amazing book recommendations you HAVE to check out.

I've heard of a few of these, but am excited to dive into his other recommendations. Get the bonus audio clip, along with a list of personal recommendations Dr. Maloley shared by clicking here.

This is the show for existing and aspiring dentists to start or take your dental practice to the highest possible level.

In every episode, we'll be demystifying the “how to start a dental practice” problem.

This show will feature world-class influencers and consultants in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.

Jayme is the bestselling author of Choosing the Right Practice Location, host of the Dentistry’s Ideal Practices Podcast and founder of HowToOpenADentalOffice.com where thousands of readers visit his blog each month.

You can find his publications on Dental Town, the quarterly ADA Newsletter, Dental Entrepreneur Magazine, Ignite DDS and other prominent outlets in dentistry.

Jayme’s firm works across the country helping dentists step into practice ownership.

His consulting team guides doctors through all 13 Stages of opening new dental practices. Over the last 10 years, he’s worked with dentists and recognized their choice of “location” as having the most impact on a practice’s potential for growth.

Here are a few things you'll learn in today's episode:

How to break free from financial ties and earn what you're worth

The biggest thing holding back most dental practices owners back from advancing in their business and lives

How to tell when you’re ready to make a big move in your practice (this applies even if you haven’t opened your practice yet)

Why knowing just the next step or two is critcle to overcoming fear as a dentist (and business owner)

How Jayme discovered his calling in the dental industry (and went on to help small business owners with his passion)

How to protect yourself in an associate-to-partner relationship (and not get screwed over at the last second)

What to do when you think you’re ready to be a practice owner

What step most new practice owners skip when starting a practice

The "perfect path" to take and what metrics will help guide you to opening your own practice

The step most doctors don’t spend enough time on when it comes to their target market

How to find your ideal patient (and the technique you should use to help you pursue that person)

How identifying your target market helps you attract MORE people just like them

The “population to doctor ratio” (and why the old adage doesn’t have it right)

How to serve your patients (and staff) properly

What the Constitution says about you and your practice (and why it gives you value and motivation)

Why you shouldn’t start your practice by finding a location

How to create smoother path to practice success, fulfill your life goals, have a greater impact on people’s lives, have a better financial outcome, and spend less marketing dollars to find new patients by having the right location strategy

Why having good people on your team helps you drastically improve your life and business

Free Episode Bonus: After sorting through today’s episode, I thought it'd be helpful to provide a real-World scenario for finding a location.

So if you'd like to know exactly, step-by-step what I'd do to start a dental practice in a resort town, click here and you'll be given direct access to a bonus audio clip.