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...Running head: APPLE INC. CASE
Apple Inc. Case
Andrea Daniel
Bethel University
Strategy Planning
MOD 440
Patti Vinson
September 18, 2012
Apple Inc. Case
In 1976, Steven Wozniak and Steve Jobs introduced the first Apple computer which cost under $700. Although Apple is known for its high quality electronics, management is concerned if the company can continue its success while the market is more competitive and with the unstable economy. Apple has several strengths, weaknesses, opportunities and threats which allows one to see keys issues or problems areas. Also, this would allow Apple to plan better moving forward.
The three major competitors of Apple are Dell, Hewlett-Packard and Acer; however Apple also competes with Microsoft in software industry. Dell is the largest computer manufacturer with extremely low cost production strategy. Hewlett Packard is a big brand name and leading provider of technology such as televisions and other media devices. Acer became one of the fastest growing manufacturers of PCs.
The financial strengths and performance of the company from 2005 to 2008 were quite interesting. The company is still highly liquid but this liquidity trend is in climbing and declining trend as current ratio 2.67 in 2005 declined to 1.81 in 2006 and increased to 1.95 in 2008. This trend was mainly due to increase in collection period of the sale and increase in number of day’s sale in ending inventory.
There is an......

...period (Attachment 3). From 2009, new sub-products, such as mini netbooks and Ultrabooks, brought PC industry’s profitability back a little bit. Overall, the net profit margin of PC industry is very low, about 5% nowadays.
An exception of the low profitability in PC industry is Apple Inc. The gross margin of Apple increased gently from early 1990s to early 2000s, and increased dramatically since 2006 (Attachment 3). From 1999 to 2011, the gross margin of Apple was around 40%, which is twice that of HP and Dell. According to our data in Attachment 1, products’ contribution to the total revenue in Apple has changed radically (Attachment 2). In 2004, revenue from Macintosh accounted for around 60% of the total revenue of apple, while in 2012, the contribution narrowed to 20%. On the other hand, the sales revenue from iPhone and iPad became the main contributors of Apple’s total revenue. We conclude that the booming market of the innovative products, iPhones and iPads lead to Apple’s high profitability from these data.
Attachment 1
Attachment 2
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Attachment 3
Gross Margins (%) |1997 |2000 |2003 |2006 |2008 |2009 |2010 |2011 | |Apple |21% |27% |29% |29% |35% |40% |39% |41% | |Dell |23% |23% |21% |19% |17% |18% |19% |22% | |HP |38% |31% |29% |24% |24% |24% |23% |23% | |
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...Apple, Inc.
Name
Instructor
Course
Date
Apple Inc.
The electronic equipment industry came into being after the invention of electricity. The first products to be manufactured in this industry included gramophones, radio transmitters, radio receivers, and television. These were later followed by digital computers the 1940s. Since then, there has been immense development in this industry with the production of sophisticated equipment such as digital cameras, lap tops, GPS automotive electronics, and many more. Due to technological advancement, the electronic equipment industry has combined with the computer industry, information technology has been consumerized, (Barnes 8).
This industry currently employs a large number of electrical engineers and technicians. Additionally, companies responsible for distribution and sale of these products have come up. Currently, in the world, the electronic industry is one of largest income earning industry in the world (Barnes 8).
However, the emergence of electronic industry led to the emergence of electronic waste. The US and the EU produce over 3million tones of electronic waste in a year. Majority of this waste are dumped in the Developing countries with China the leading recipient. These wastes contain several rare elements. It is worrying that majority of the countries in the world lack systems and technologies for dealing with these wastes (Barnes 9).
Increased environmental......

...Apple, Market Model Patterns of Change
Apple possesses great control over its market a move that has even left the regulators question its activities. This is as a result of its well defined market niche allowing it to be able to plan on its market actions. Statistics shows it having about 73 percent control of the MP3 software market. On online track sales it is seen to have about 83percent through the iTunes. The leading being the 99.4 percent on mobile applications and 99 percent of TV show downloads. The iPad’s allocation on the tablet computer market is about 94 percent. The iTunes Store applications that allow for song streaming service and download has had tremendous impact in the market. The company termed the move to have a 30 percent cut of the 20 percent from the iTunes sales as economically untenable. This has seen the company seek collaboration with other market players to determine the appropriate legal and business response to the authority action.
The company has stabilized since the 1980s and 1990s market hopers during Mac-vs.-Windows wars. The company now enjoys large market share in the iTunes/iOS market niche than Microsoft. Apple enjoys enormous control over the hardware, operation systems, online stores and the third parties terms of business. The company defines the market to comprise of all digital and print media where it ensures that the customers’ needs are well taken care of to their satisfaction. Apple to retain its uniqueness has ensured that......

...Apple Inc.
Apple Inc. is one of the biggest mobile device and computer companies in the world. From the terms of market revenue and capitalization they are the second largest publicly traded business on the Nasdaq. Since Apple Inc. is such giant corporation it is important that they recognize the public as a true partner when attempting to persuade public opinion. In today’s channels there is much contrast from even ten years ago in how business messaging is delivered. Most companies will need to transform to using social media and other electronic public relations tools. When a corporation is enduring a hard time it is even more important to preemptively manage risk, but even the biggest companies are not prepared to do so due to lack of crisis planning for their leaders. Even though sometimes their leaders are not prepared to manage crisis even when their merchandise does not live up to it expectations, Apple Inc. has great influence over public thought about their merchandise because some believe their products are simpler to use, they create beautifully-designed reliable merchandise, and loyalty is backed by and almost religious fervor. It is true that Apple has an almost evangelistic following; it is quite a difference. Everybody knows that the preacher is Steve Jobs the recently resigned CEO and original founder of the Apple. The achievements of Apple Inc. is very interesting and I believe it is because he truly searched for what the public wanted and that......

...Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan ,
Apple Inc.
Fei Xuan ,
Liu Danfei ,
Jiang
Yongming , Zhang Hao , Li Changhua Counselor: Sun Na
Synopsis
The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal environment, the paper tells that Apple's products are high quality and attractive. Apple is the world's most successful and healthy IT brands. It holds the leadership in electronic industry. Apple lead the production design in high technology. Most employees in the company are creative and pay attention to innovation. It prefers to build up good relationship with customers so that to attract them to buy their products again. But Apple don't have a wide distribution channels and its market is limited which only focus on middle and high income people who are pursuing modern, vogue and innovation, most of them are in developed countries. And their suppliers pollution issues are exposed in 2011 which is harmful to Apple's brand image. Apple products are hardly compatible with other companies' electronic products. Secondly, in the analysis of external environment, the paper tells that it is a big......

...| 2010 |
| |
[APPLE INCORPORATED] |
Apple is discussed based on the the history of the company, its products, the company’s profitability and criticisms and challenges the company has encountered . |
Technology is the usage and knowledge of tools, techniques, and crafts, or is systems or
methods of organization. The word technology comes from the Greek technología. The term can
either be applied generally or to specific areas: examples include “construction technology”,
“medical technology”, or “state-of-the-art technology”. In this research paper, Apple Inc will be
discussed, based on the history of the company, its products, the company’s profitability and
criticisms and challenges the company faces.
What is Apple Incorporated? Apple Inc. is an American multinational corporation that
designs and manufactures consumer electronics, computer software, and personal computers.
Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the
company was called Apple Computer, Inc. for its first 30 years, but on January 9, 2007 the
company removed the word “Computer” in order to reflect the company’s ongoing expansion
into the consumer electronics market in addition to its traditional focus on personal computers.
Apple’s best known hardware products include......

...Professor:
Date:
Table of Contents
Abstract 2
Apple Products 2
Apple’s current position on the company’s ethical and social responsibilities 3
Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5
Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6
Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7
Analysis of Apple’s current overall marketing strategy and actions that Apple can take in order to improve its competitive advantage in the global marketplace 8
Conclusion 9
References: 10
Apple’s Corporate Responsibility and Marketing Strategies
Abstract
In the business world, the ultimate mission is not only to make good returns alone. A company that directs all its efforts in profit making alone is destined to untimely failure. This is because it will find itself on the wrong side with the government, stakeholders and the public as a whole. For this reason, any company that aspires to exist beyond its current boundaries must focus on its ethical and social responsibilities to company’s employees, consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider of products and services. Apple Inc. has for the last few years......

...Apple Inc.
Written by John Smith
August 2011
Table of Contents
Abstract 3
Company History 4
Current Financial Health 5
Stock Performance 7
Bonds 11
Conclusions 12
Works Cited 13
APPENDIX I: APPLE’S SELECTED FINANCIAL DATA 15
APPENDIX II: APPLE’S CONSOLIDATED STATEMENTS OF OPERATIONS 16
Abstract
Apple Inc. (Apple) is an American corporation that specializes in consumer electronics and software. Founded in 1976, it is difficult not to see their products anywhere in the world; they have revolutionized customer purchasing with chic products, outstanding customer service and phenomenal marketing. In August 2011, Apple surpassed Exxon Mobile as the largest company in the U.S. As a leader in its industry, Apple has had many successes that present excellent investment opportunities in the short, medium and long term. While impossible to predict future pop culture and trends, Apple has been leading the way for the past decade and shows no immediate signs of slowing down.
Keywords: Apple, electronics, financial analysis, stocks
Company History
Founded in Cupertino, CA in 1976, and incorporated in 1977, Apple has a storied history in the computer industry. Though founded by three entrepreneurs, Steve Jobs stands out as the most famous and currently asks as CEO. In the first fours years, Apple’s goal was to break into the personal computer market; though successful, it was difficult to compete with nationally known brands as a start up...

...Abstract
Apple Inc is a multinational company that designs and manufactures computer hardware, software, and other consumer electronics. Today, Apple Inc is known as the largest technology company in the world. In May of 2010, Apples market cap closed at $222.12 billion which put them ahead of Microsoft Corp. As years went on, they continued the blow other companies out of the water. Currently Apple is the most valuable company in the world. Although they have many big competitors, they have a $260 billion market led over Microsoft and are worth more than $300 billion more than Google. Throughout this paper, I will conduct a ratio analysis of Apple’s most recent annual report.
Ratio Analysis of Apple Inc
Apple Inc, formally known as Apple Computer Inc, was founded in April 1976 by two men in a garage. For three decades, Apple Computer was mostly a manufacturer of personal computers, but later on grew into a multinational corporation that creates much more than just that. It was a long journey for, at the time, 20 year old founders Steve Jobs and Steve Wozniak. Today, with a spot in the top five on the Fortune 500 list, 437 retail stores in ten different counties, and a net worth of more than $670 billion, it is no secret the success Apple Inc has gained. It is now being predicted that reaching a market cap of 1 trillion could be a possibility. With such growing success, liabilities and assets are constantly changing from year to year.
Common Size......

...Apple Inc.’s Security Risks and Protections Provided to Their Customer’s Privacy
Apple Inc.’s Security Risks and Protections Provided to Their Customer’s Privacy
Apple Inc. is one of the leading innovators in today’s technology market. They have 424 stores across the globe, with 255 of those store being in the United States. Apple is expanding globally, as they announced plans to triple the number of stores in China within the next two years (Cheng, 2014). With Apple’s most popular products being the iPhone, iPad, and personal computers, one of Apple’s major concerns is the adequate protection of their customer’s private information. With major security breaches at large companies such as Target and Home Depot that have occurred within the last year, many companies are trying to strengthen their security measures to make sure they are not vulnerable to a security breach. In the last couple of years Apple Inc. has worked hard to provide the best possible protection to their customers, as they are continuously working to keep their security at a high level.
Discussion
Apple is not a stranger to security threats and infectious malware. Apple’s first major malware infection occurred just two years ago, in 2012, when over 600,000 Macs were infected with the Flashback botnet trojan malware. Flashback is a type of malware that targets flaws in Java. About half of the computers that were infected were in the United States, while there was also a large number in Canada, the......

...Business Analysis of Apple Inc.
Kellye Wright
MGMT 521
August 8, 2011
Robert Price
Apple was created in 1977 in California. They design, manufacture, and market personal computers, mobile communication and media devices, and portable digital music players, and sell a range of related software, services, peripherals, networking applications, and third-party digital content and applications. Beginning with apple computers it was predominantly a manufacturer of personal computers, including the Apple II, Macintosh and Power Mac lines. The amount of technology that this company has produced over the years allows them to maintain an up to date status. (Apollolibrary.com) Apple In addition sells a range of third-party Macintosh, iPhone, iPad and iPod compatible products including application software, printers, storage devices, speakers, headphones, and other accessories and supplies through its online and retail stores. Today, Apple is the largest technology firm in the world, with annual revenues of more than $60 billion.
SWOT
When deciding whether or not to invest into mutual funds of Apple Inc. You have to figure out the strengths, weaknesses, opportunities this company has to offer and the threats you could face if you decide to invest.
Strengths
This company has been extremely successful over the years. Shortening the name of the Macintosh computers to Mac’s and the IPod music player has increased its quarter profits; this Business...

...1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving?
Apple Corporation, Capital requirement degree of completion, Brand identifies the product price; demand, and the apple users. Supplier power, Barriers, Rivalry, Treat of Substitutes, and Buyer Power represents Apple’s overall competitive strategy. Music, Internet, and Computer is an n innovation for long term development, technological improvement with a unique design, it transcended the barriers of computer industry to cross many aspects of industries such as itunes, ipod, and iphone. It’s evolving due to a loyal customer base and ambitious leadership.
2. What are the key elements of Apple’s strategy in computers, personal media players, and smartphones? Have its strategies in its core businesses yielded success? Explain.
Product diversification and innovation for long term development (music, internet, computer).
Integration of software and hardware, technological improvement with a unique design, and transcended the barriers of computer industry to cross many aspect of industries (itunes, ipod, and iphone).
3. What does a competitive strength assessment reveal about Apple’s computer business, as compared to the leaders in the personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the company’s competitive positions in personal media players and smartphones or stronger or weaker than...

...Apple Financial Performance
General Notes:
This financial analysis for Apple Inc was carried out for the year 2007.
The first section of the Financial Analysis will detail my preconceived notions of Apple (without the facts in hand). The second part of the Financial Analysis will review Apple's stock performance, various financial ratios, competitors, market segment. Interest coverage ratios, dividend yield ratios, and dividend payout will be discussed as well. The financial analysis will conclude with my opinion of Apple's future prospects, its stocks, and whether it is creating value to its shareholders.
Apple General Information
On January 3, 1977, Apple was officially incorporated in California. Apple's stock is traded under sticker Symbol "AAPL" in NASDAQ stock exchange, and in Frankfurt Stock Exchange, Apples' shares trade under the symbol "APCD". Apple became a public company in 1980, and in its Initial Public Offering (IPOD), Apple's shares were offered for $22.50. On a split-adjusted basis, Apple's Initial Public Offering stock price was $2.75. Apple has no preferred stock outstanding.
Apple, Inc. Dividend Policy
Apple doesn't pay its stockholders any dividends. In fact, the last time Apple paid dividends was in December of 1995. Apple paid dividends from 15 June 1987 to 1995. As Apple does not have an active dividend policy, Dividend Reinvestment Program (DRIP) is also not available to investors. Cash dividends that Apple did pay, ranged from......