Sponsors

Please login to continue

Adnews offers non-subscribers free access to one story per month.

Quebec newspapers form join representation agreement

Montreal-based Le Devoir and Groupe Capitales Médias of Quebec City have formed an agreement to unify the advertising sales representation of their print publications. The intention is to simplify the process of reaching the French-language audience of these newspapers, which comprises approximately 1.4 million unique readers per week.

"This partnership will allow Le Devoir to shine in the national media landscape," said Mark Drouin, vice-president of sales at Le Devoir. "This type of alliance is important, but with the right partner. Groupe Capitales Médias and Le Devoir are well-respected and established Quebec brands, and together we look forward to offering our clients a significant broader buy into the Quebec marketplace."