Cause a Disturbance

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If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you think about business: your business. Everyone knowsaand everyone talks aboutahow important innovation is in the competitive battle to find, delight, and keep customers, yet far too few achieve it. As Tencer and Cardoso explain, aThereas a big difference between an occasional spark of innovation and an eternal flame.a But the reality is different; most firms struggle to consistently innovate. All that can change. Kick-start your business with attitude. Cause a disturbance! Whether your business is in transition or simply looking for an innovative spark, give it a lift with Cause a Disturbance. Within these pages you will learn how innovation can change your business in simple steps through The 90% RuleAr: a straightforward philosophy that drives you to constantly ask aWhatas the next 10%? Whatas the next product, service, or process improvement that will create a continuously engaged customer base and strengthen my brand?a Cause a disturbance in the way you think about innovation as you open your mind to the possibilitiesaand simplicityaof being innovative every day!Hyundai now provides a multimedia tablet as an ownera#39;s manual instead of the
traditional printed book. What a great way to exemplify innovative thinking and
reinforce its brand at a touch point that has remained the same for decades. Now
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Title

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Cause a Disturbance

Author

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Ken Tencer, John Paulo Cardoso

Publisher

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Morgan James Publishing - 2013-10-15

ISBN-13

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