Flex delivers live-streamed interactive HIIT workouts and have selected from among 1000s of companies to join renowned accelerator programme Techstars.

Flex, the London-based tech start-up aiming to make fun, invigorating workouts more accessible to everyone, is set to join the globally-renowned Techstars programme in a clear indication of the strength of London’s SportTech, FitTech and HealthTech innovation scene.

The company, a member of the inaugural cohort of start-ups that joined London Sport’s Sport Tech Hub programme in 2017, will travel to Boulder, Colorado in February 2018 and join 8 fellow tech start-ups in a bid to provide global scale and investment opportunity.

Alex Zurita, Specialist Advisor – Technology for Participation at London Sport, who helped oversee Flex’s selection in Sport Tech Hub, paid glowing tribute to Flex Founders, Elliott Perry and Matt Quinn: “During the months that Elliott and Matt have spent in the Sport Tech Hub programme, their dedication to making physical activity more accessible has typified the energy and commitment that underpins London’s SportTech scene.”

“While we will be sad to see them leaving their current London base, I am delighted that the support we have been able to provide them through Sport Tech Hub has contributed to their success in joining the Techstars programme. Flex is an exciting product which takes real steps to overcome the challenges that can stop people from being physically active, and I look forward to seeing it continue to thrive in the months to come.”

Discussing the journey that has led to Flex joining the Techstars programme, Elliott Perry said:

“We are so excited to be able to take the next steps in Flex’s journey with the team at Techstars. Both Matt and I believe that offering people new and creative opportunities to get active is an important way to improve health and wellbeing.

“The support we’ve received from Sport Tech Hub and the team of mentors and partners behind it has been critical in our acceptance onto the Techstars programme this year. London is an incredible city to build great tech; even though the Flex team will be moving away, Flex will always have its first footprints here, at the heart of the UK’s SportTech scene.”