Igaming operator Mr Green has teamed up with Netent Live to launch a new sports betting feature just in time for the World Cup.

The innovative Quickbet widget has been released on the ‘Live Beyond Live Sports Roulette’ table. The feature is built with a mobile first approach but is also available across devices, making it possible for players to seamlessly place bets on a selection of popular sport events without having to navigate away from the roulette table.

Mr Green CEO Jesper Kärrbrink commented: “The Quickbet widget gives us the ability to offer our sportsbook players a live casino experience that is relevant to their primary product of choice.

“At the same time it allows our live casino players to discover our sportsbook offerings. This seamless cross-product experience is a perfect example of how we as a multi-vertical operator can entertain our customers in an innovative way”.

Netent Managing Director and CEMO Carl Silverstolpe said: “This is a product unlike anything the market has seen before and we are releasing it at a very exciting time, with the World Cup around the corner. We see major cross selling opportunity with this widget and we’re happy Mr Green is making it a feature in their Live Beyond Live Casino”

Kambi CCO Max Meltzer added: “In an evolving marketplace, it’s crucial operators have the ability to innovate and differentiate to stay ahead of the competition. It is for this reason Kambi decided to provide our open APIs, to give operators the ultimate freedom to develop unique sports betting experiences for their players.

“As industry innovators, Mr Green continues to show what is possible.”