Poolhouse is the home to the beloved 3MillionDogs.com (formerly Dogbook), where we're doing everything we can "to make the World a better place for Dogs". We’re also the home of 3MillionCats and 3MillionHorses on Facebook.

Geoffrey B. Roche, Co-Founder

Born and raised in Toronto, Geoffrey Roche began his advertising career as a Zippo salesman. In 1978, he left Canada to work in the U.S. for the likes of Chiat Day New York, and Seattle and Hal Riney & Partners in San Francisco.

In 1991, Geoffrey B. Roche & Partners was launched. After winning Agency of the Year the second most times of any agency in the country, and having never missed the top 10, Lowe Roche was also named Agency of the Decade and Ad Age International Agency of the Year.

Geoffrey and the Agency won over 1,500 awards with Cannes Gold Lions (including three in one year), One Show golds and even a German Effie (Holy Shiza)! In June 2007, Geoffrey started Dogbook (now 3MillionDogs.com) and Catbook (now 3MillionCats on Facebook) with his son Alexandre and left the Agency to work full time at Poolhouse in August 2011.

In 2012, Geoffrey and Alexandre began work on a new app in the Fashion area called WearToday. It was launched in Spring 2013. In late 2013, 3MillionDogs.com was launched and has gone on to become one of the fastest growing dog sites in the World and a leading innovator with their recently launched GoodDogDeals

Alexandre Roche (Co-Founder), Lead Developer at ChaudChaud.com

Alexandre built and designed Dogbook (now 3MillionDogs) in the summer of 2007. He was then hired by Facebook in California, where he worked for 4 1/2 years as a Product Designer.
His last project was leading the team on the development of the "Listen in" feature. The L.A Times called it a "modern day twist on the days when friends got together to take turns playing music for each other".

He left Facebook in the spring of 2012 and moved to New York to start a new venture with his father, Geoffrey, called ChaudChaud.com. Their first product is the fashion app WearToday. Alexandre is based in both New York and San Francisco.