Digital Culture Links: November 29th

Aussie viral video, ‘Dumb Ways to Die’, lives on [The Age]– “Australia’s fastest-spreading viral video, “Dumb Ways to Die”, has taken on a life of its own, inspiring more than 65 cover versions, 85 parodies and 170 re-posts on YouTube. The original clip, made to promote safety on Melbourne Metro Trains, has amassed more than 28 million views on YouTube since it was posted on November 14. Its creator, ad agency McCann Worldgroup Australia, said its “conservative” estimate was that the campaign had generated $50 million in “global-earned media value” so far, in addition to more than 700 press hits. A new parody clip by Seattle-based creative team Cinesaurus about the Curiosity Mars mission, dubbed “Cool Things to Find”, joins dozens of other parodies and covers including a classic rock version, a Russian cover … “It’s entered popular culture,” said John Mescall, executive creative director of McCann Worldgroup Australia.”

Google is publisher according to Australian court [David Banks | Law | guardian.co.uk] – “Google will have to be quicker to remove defamatory content, at least in Australia, after it lost a $200,000 libel action there. […] the tale of Australia’s most successful libel litigant may give Google and other search engines pause for thought. Milorad Trkulja, a music promoter, took action against Google over material online, which linked him with criminal figures in Melbourne. Trkulja has never been involved in any criminal activity, but was unfortunate enough to have been shot in a restaurant in 2004. His lawyers wrote to Google in October 2009 asking for the offending material, which included a number of images, to be removed, but received a reply saying that in line with Google’s policies on content removal he should contact the owners of the website concerned instead. Trkulja sued Google and the jury concluded that the search engine was the publisher of images of Trkjulja and related information which suggested he was involved in crime … “

The one-way street to digital lock-in [The Age] – A simple but very important reminder from Hayley Tsukayama that when you buy a mobile device, you’re not just buying a device – you’re committing to a cloud ecosystem and a provider of apps and content that you’ll be locked into for a long time, and probably can’t easily transfer between devices. iPhone apps won’t ever work on a Nexus tablet, nor will Google Play books end up being read on iPads any time soon.