Keyword Research

Each business is unique, and as such each customer is unique in the context of the business. The first step in effectively formulating an impactive web presence and making a success of your website is to make sure you’re producing the right, relevant content that your audience will be looking for, and targeting the right keywords.

Radweb know that search engine success needs to be based on a long-term strategy. Your basic keywords start as the theme in developing research data, once we know what the base target keywords are we can generate a list of semantically linked phrases and select based on criteria falling under 4 categories:

Relevance

Traffic

Competition

Commerciality

By running keywords through our various tools and web services we can identify the ‘golden nugget’ keywords, that is, those that will give your website the maximum potential for lead generation, leaving your website to take over in converting those leads into customers.

Natural Search Engine Marketing

Radweb have formulated an effective search marketing strategy for our diverse clients, which will propel new and existing websites high up onto search engines so that potential customers can start finding you.

Our basic Search Engine Marketing programme includes the following components:

Search engine optimisation

Landing Page development

Search engine submission

Linking to relevant websites

Web fundamentals

These tasks are phased over time to comply with the rules of the top search engines, ensuring the most optimal website-building regime and avoiding any penalizations or black-listings that will essentially destroy your websites success.