Looking to get out of the SEO business? Good!

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This prompted Barry Schwartz to share a poll collecting feedback on the topic from a wider pool, and I was initially quite surprised to see that a large percentage of respondents shared the same concern as the original poster. In hindsight, I shouldn’t have been surprised at all. I can definitely understand the frustration. You build a business based on what you think the rules are, and almost immediately, they seem to change. Isn’t that the nature of every industry, though? Amazon, Uber and Netflix all shook their respective industries in seismic w...