luxury brands

Whilst there will always be demand for brand name labels as a hallmark of quality, there is a growing trend among the luxury set for no visible or barely-there labels too. Ahead of the curve is No Logo who create handmade bags that tailored in Italy and featured on iTS COOLER; slouchy leather shoulder bags, backpacks, weekend bags and smart looking satchels and handbags. No Logo does feature a ‘No Logo’ logo on each of the bags, yet this is still making the statement that luxury products are not always about showing off brand names but about real, intrinsic quality.

Consumers Define Brands

The No Logo brand’s fans love the quirky idea of a label that is anti-logo as it enables consumers to assert themselves as individuals who are not defined by a brand name. They want a handbag that fits who they are and how they see themselves rather than simply fitting in with a brand name for the sake of it.

Shoppers Want Quality & Independence

Certainly, this shift of focus from big luxury names to include lesser-known labels is gaining momentum. Consumers don’t like to be told what brands fit their concept of luxury or to be one of the crowd, albeit a high-end retail market. Instead, shoppers are appreciating quality, originality, design and skilled handiwork. They’re opening their eyes to brands which are not led by their labels but whose name represents all the finest qualities of a luxury product.

Good News for Small Luxury Brands

This growing interest in smaller producers, whether from Europe or the USA, is particularly prevalent in Asia, where shoppers are looking for luxury products that they are less familiar with or that are different. Quality, craftsmanship and superior features are still important, but consumers are less likely to be brand driven. From Italian handbag makers to British designers and French artists, this emphasis on luxury artisan brands is given a platform with iTS COOLER.

Online is the New Luxury Marketplace

One reason many smaller brands, such as No Logo, have not been able to reach as many customers in Asia is simply due to location. Luxury goods have traditionally been displayed in fancy shop displays with walk-in customers boosting brand names. E-commerce, which is huge in Thailand, is pushing away these boundaries and savvy shoppers are finding a whole cookie jar of fabulous products that are waiting to be discovered.

You’ve only got one chance to make a first impression, and according to research, just to narrow that opportunity down even further, you’ve only got about seven seconds too. Your character and style as well as attributes, sensitivities and overall persona come down to quick-fire calculations, often before you’ve even uttered a single word. The reality is, that when it comes to shaping how you project yourself, looks matter, and your image is actually intrinsically linked to the way you present yourself, including your choice of clothes and accessories.

You Are The Ultimate Brand

iTS COOLER is something of a style guide, bringing you brands that can become part of a bigger brand story…you. Think about it. What do your shoes, clothes, watch, bag and even sunglasses say about you? Do they express that you are an individual with an eye for quality? Do they show your fun, creative side? Whether in personal relationships, professional life or just in general, being aware of what brands identify you as you is about taking control before boldly going out into the world.

Brand Tips To Creating Your Image

Impressions are in the eye of the beholder, so put the right brand in other people’s field of vision with some iTS COOLER branding tips on how to create certain impressions.

A Consummate Professional: Whilst you appreciate style, real quality and workmanship are held in high esteem. You appreciate the finer things in life rather than passing fashion and whimsy. Adopt classic brands that add gravitas to your look with traditional labels and timeless pieces that resonate with authentic heritage and a solid, dependable approach.

A Confident Woman: A woman’s handbag can be her best branding ally, one that goes way beyond simply matching an outfit and an occasion. Brandish the right bag to make a statement about who you are, how you see yourself and even your attitude to life. Match the way you move to how a handbag makes you feel and express yourself in your own inimitable style.

A Creative Visionary: Those who simply layer on brands regardless can easily devalue both themselves and the products too. No amount of glitter can make tarnished gold sparkle. To express an artistic streak or an ability to think outside the box, do exactly that. Look for innovative brands that present an interesting design, a new concept or a contemporary interpretation of a classic.

New Year. New you? Whilst you don’t need to reinvent your whole being, everyone’s in need of an update from time to time. Now is the perfect time to think about how to redefine your style in 2018; how you look, feel and live.

A style makeover is about expressing who you are, experiencing the finer things in life and living life with gusto. Think fashion and accessories. Think beauty. Think home interiors. Think gadgets and tech. Think cars and motorcycles. Think luxury. Think iTS COOLER; bringing new brands to Asia that not only redefine style but allow you to follow your own unique style.

Global citizens take style inspiration from France, Italy and Spain; appreciate the workmanship of British and German brands; and source amazing products from the USA. Your style reflects your personality and attitude to life, so make sure 2018 is creative and embraces some joie de vivre. Remember, iTS COOLER to shop online on a curated retail platform!

Fashion & Accessories

Stand out from fashionistas with exclusive brands that create a style statement that is pure class and quality. A handbag making a fashion statement can transform your wardrobe. An eye-catching piece of jewelry’s an artistic expression. Give your wardrobe a New Year overhaul to mark a new chapter in your life.

Beauty

Perfumes and cosmetics go out of date and so does your image. Does what you see in the mirror reflect how you feel? Looking good can boost inner confidence and make you feel attractive. Beauty is in the eye of the beholder, so cast your eye on an array of new and exciting goodies that are all about loving yourself and taking pride in your appearance

Home Interiors

Home may be where the heart is, but home is also an extension of your persona, your lifestyle and hopefully, your good taste. An artistic sculpture or striking piece of furniture can instantly define a room and inspire a style concept. Be bold and creative in 2018.

Gadgets & Tech

Cool tech toys and uber-smart gadgetry are must-have, functional and desirable. Technology is advancing at an incredible rate, from boys’ toys to super-stylish gadgets. Take yourself into the modern age in 2018 in cutting-edge style.

Cars & Motorcycles

Feel the power and experience the performance of skilled engineering craftsmanship with cars and motorcycles built for today; taking you on new and exciting adventures in 2018.

Think of the world of e-commerce as a huge shopping space where customers are led down various corridors to either huge warehouses packed with goods or niche boutiques. Even for the most digitally savvy shopper, the online retail experience can be daunting and somewhat exhausting. Walkways lead to dead-ends where consumers don’t find what they want, blind alleys where they struggle to see what’s available and bargain basements full of tat.

For businesses who are proud of what they produce and are passionate about reaching out in a more personalized way to would-be customers, the way forward is through a curated collection like iTS COOLER. For brands that are less about the mass market and more about quality and relationship, this more selective platform, whereby items are personally selected, can work wonders.

A niche platform acts as an influencer: Marketing brands in 2017 and beyond is less about businesses throwing themselves at the mercy of the big dog-eat-dog online platforms and more about finding sites that are regarded as influencers and are directly relatable to shoppers. iTS COOLER focuses on luxury products for the Thai market from the UK; France; Italy; Spain; Germany; and the USA.

Hand-picked brands and products inspire trust and loyalty: By selecting each and every product and brand that is represented on its site, iTS COOLER is gaining a reputation amongst followers and fans as a go-to site for its emphasis on quality; as well as on sourcing original, interesting and stylish brand names.

Niche websites can reach target markets more easily: In the age of data overload, luxury brands need to be well placed in the e-commerce marketplace. This protects brand identity and also enables businesses to connect with the right market through a channel that has a narrower and more precise aim. iTS COOLER is identified by consumers as a place to find really cool luxury products and is marketed continuously to reach these individuals.

Thailand has a growing upper middle-class who are well-traveled, appreciate luxury and recognize the quality of brand designsmanship and the workmanship that goes into creating the iTS COOLER collection.

E-commerce is growing up and evolving into a marketplace where the power of individual taste is paramount and where personalized shopping experiences are increasingly expected. Whilst some platforms thrive on accepting brands without any sense of quality-control, iTS COOLER carefully curates the crème de la crème for discerning Thai and Expat customers.

At iTS COOLER, we firmly believe in taking the world of e-commerce in Thailand and the wider ASEAN region to exciting new heights! An experience is what the online consumer expects now; one that is quick, trustworthy, relaxing, and convenient. On the other hand, brands look for customization options when listing their products within a local platform, reputation, marketing ability, plus extensive local know-how. And this is precisely what we combine with iTS COOLER’s luxury online platform!

Consider how iTS COOLER removes conventional retail barriers in three different areas:

Logistics: Many Online shoppers are immediately put off by complications of purchasing their products from Europe and the US. They want a quick, reliable and guaranteed method to receive their purchase at their doorstep, which is hassle free. Unfortunately, goods sent from foreign countries often get delayed and may even get held up at the customs department due to security issues. We deal with the local agents and arrange preclearance for most imported goods so we are able to overcome such problems entirely! iTS COOLER’S wide network of delivery points and staff, plus our keen understanding of Thailand’s road networks and those of the ASEAN region, ensure that consumers can receive their favourite brands to their very doorstep- in a safe and quick manner.

Language: Global brands entering Southeast Asian markets like Thailand often make the mistake of not understanding the local language and being aware of specific cultural sensitivities. This will push away many potential consumers who might not be comfortable with English. Our luxury online platform itself and live support are offered in Thai, English and several other languages. iTS COOLER is able to break down this conventional retail barrier many foreign brands encounter, as iTS COOLER has a full localization department and are able to translate from French, Spanish, German and Italian to both Thai and English

Purchasing: Whether you are an international brand based in Thailand or an international brand looking to break into Thailand and the SEA region, iTS COOLER has multiple payment methods that meet the needs of both the suppliers and the consumers. This makes the consumers’ purchasing experience a pure breeze by eliminating their fear of international payments and facilitating payments locally in Thailand. Our luxury online platform guarantees local consumers and foreign brands a complete end-to-end retail solution!

iTS COOLER’s unique formula gives global brands the opportunity to post and to talk directly to their customers all on one platform of luxury goods in the region, and to build a luxury community where all consumers looking for their favorite brand can go to as one joint community. This creates interaction between your brand and your customer whether this is through the iTS COOLER app or website, thus breaking down most retail barriers.

Thailand is a luxury brand paradise; home to young, well-off retail-lovers who appreciate global brands. Not only do they have an income to spend on luxury buys, but they are also savvy when it comes to online shopping. An online luxury platform is made-to-measure for Thailand’s Top Luxury Shoppers, who believe that iTS COOLER to get what you want from one easy-to-use digital lifestyle platform. Welcome to upscale shopping, Thailand 2017-style.

The Digital Luxury Market

Whilst China is the ultimate luxury-buying destination globally, Thailand is a contender, worth in the region of USD1.6 billion in 2016 according to the publisher of research into the luxury goods industry, Euromonitor. Also, Thailand is at the forefront, along with India, in online purchases. The Kingdom is experiencing an eCommerce golden age that is predicted to grow and evolve into a beautiful opportunity for brands. Those that are clued-up enough to understand the pace of change within Southeast Asia, that is. Part of this development is an increased appetite to shop for luxury brands online.

Thailand’s Upwardly Mobile Brand Seekers

One of the biggest socio-economic changes experienced in Thailand in recent years is the growth of a strong middle-class with a healthy disposable income. Following a baby-boom in the ‘70s and early ‘80s, there are a growing group of affluent millennials who are ambitious, brand-hungry and luxury-focused.

Thailand’s biggest age group, which in 2014 was the 30-34 bracket, are earning more than ever before too. Over 20% bring in an annual income of USD150,000+, according to digital marketing and business intelligence organization, Digital Luxury Group. Add to this the fact that the cost of living is far less than in many of Southeast Asia’s luxury hotspots and you have a cash-rich class with higher discretionary income to spend; just what luxury brands want.

Luxury Brands in Demand

Part of Thailand’s growing economy and new big-spender-society are the affluent expat executives living and working in Bangkok who create a dynamic, international community; the perfect match for the fast-moving luxury goods market. Thais are traveling abroad more too, including outsides of Asia, such as the US and Europe. This widens the scope of retail ‘wants’ and gives global brands a pre-digital presence.

Thailand’s shoppers like to research luxury brands online too and find out about the latest goods through their smartphones. It is a natural step for this digital brand discovery to turn into definitive purchases online.

iTS COOLER offers local and international retailers an immediate portal to reach Thai audience without any market entry costs. Visit itscooler.asia for details.

Products Form

Thank you for visiting iTS COOLER, if you are unable to find that certain product on our website please send us your requirements which we will forward to our office in the relevant country , we will endeavour to source from our wide supplier base the item(s) which you are looking for, please note this can take up to 7 working days for us to locate.
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