Again, nothing to boast about but these are the type of campaigns I get excited with if they start to work!

Why?

Because it’s MEGA scale-able. I can scale it to different dogs or even interests or other things that girls like to have.

I test a bunch of different scale-able concepts every week with the hope that they’ll hit. After all it was because of this scaleability that I was able to hit 85k in March.

Although this campaign only brought in 18 sales, because I could scale it, I’ve made over 1k profit with the concept.

The Concept

This was a cheap ripoff of another design I saw working which was very similar to this but had a different interest.

I used the same text, changed the font, added some sparkles and bam, it was a totally new design.

Again, looking back, I have NO idea why I didn’t scale this higher, or why I only spent $30 on it. Only thing I can think of is I had a lot more other designs doing well and this one didn’t get enough attention.

Targeting

Targeting was pretty simple.

chihuahua club, i love my chihuahua club or chihuahua rescue san diego,

females

18-65

Aus & U.S.

I’ve since tried the same concept or design for different things with varying success. I’m happy for someone to give it a shot! The hot pink works well and the layering of interest + gender seems to work quite well.

I like creating templates which I can just switch a thing or two in Gimpshop/Photoshop to make a completely new design. This way I can bust out 10-15 campaigns within an hour or two. All I need to change here is the word ‘chihuahua’ and the pic.

What you can Learn from this

– Make templates for your designs.

– Monitor popular designs that work so you can tweak and make your own. Since they’re working for someone else, the idea/concept has already been validated.

– Use layering, (gender + interest)

– Go the extra mile to make things more related to gender/demographic, (cute chihuahua pic, hot pink, diamonds, pretty font – all these things are what girls would resonate with).

Good luck!

~ Mateen

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A great case study! I know you’re using mainly Facebook PPC but do you think Teespring or Fabrily could work with media buys? And what about adult traffic (TrafficJunky, ExoClick etc.)? Is it allowed? I’ve experience promoting adult dating but would like to try something less competitive.