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“Resolute” is a word that perfectly describes the determined and unwavering force known as the ancillary revenue movement. Since IdeaWorksCompany began searching airline financial documents in 2007, ancillary revenue has grown every year. Ten years ago, the top ten airlines, as rated by total ancillary revenue, generated $2.1 billion. For 2017, the top ten airline total has jumped to $29.7 billion (shown in Table 1). Passenger fares may dip and climb, but ancillary revenue has grown steadily in its contribution to the industry’s bottom line. This report describes the very best of ancillary results on the global stage, whether measured as total revenue, a percent of revenue, or on a per passenger basis.