Pharmaceutical Market Research

As global leaders in market research, we have extensive experience working in the pharmaceutical industry

Our 30 years of healthcare research experience has seen some extensive changes to the ethical marketplace over that time-frame. Not only has the pharmaceutical industry itself changed, but the landscape in which pharma companies now find themselves operating within has witnessed widespread transformation. Accessing the right influential audiences is now paramount to understanding how drugs and devices will succeed.

Turquoise has conducted research projects for a large number of pharmaceutical and ethical healthcare companies over the 30 years, across over 20 therapeutic areas and numerous target audiences within primary and secondary care.

Who we have worked for in the pharmaceutical industry…

One of the things that makes Turquoise different from other healthcare research agencies is our ability to bring our consumer experience to the table, not only in the more innovative research methodologies and approaches we use, but also on what other external influences may be at play. We look at people holistically whether that be a GP, consultant physician or patient, and not just within the environment we are researching them in. This approach is perhaps even more important as the industry debates patient centricity and its impact.

Our market research within the pharmaceutical industry spans both qualitative and quantitative projects and extends across the UK and internationally.

We help those that we work with to flourish and achieve notable growth potential, and we are confident that you will find our extensive knowledge of great benefit to your business or brand.

Our prolific experience within healthcare will give you a unique insight and understanding of your sector. Turquoise will keep you excited and interested, offering you a unique outlook.

A great agency providing robust and actionable results. We have used Turquoise many times for research with healthcare professionals and customers and have always been pleased with the results. We trust Turquoise to deliver the results we need and like the fact that they offer innovative solutions.

Melanie DumelowMarket Research Executive

Do you need a bit of turquoise in your business?

Whether it be NPD work, detail aid testing, advertising development, customer perceptions and satisfaction research, patient loyalty and influencers or a more bespoke project, we are sure we can help you stay ahead. We look forward to hearing from you to see how we can help.

Public Sector

Voluntary Sector

A name you can trust

We have been industry leaders for 30 years, perfecting unique market research techniques through years of hard work and investment, thus ensuring the Turquoise name is one our clients can always trust.