“Zuora has seen spectacular growth and established itself as a well-known player in the subscription management space,” notes Forrester. “In fact, the company invests significant effort in thought leadership, coining terms such as ‘relationship business management’ and helping clients figure out disruptive next-generation business models. Zuora has a broad vertical focus with particular strength in high-tech, telecom, media, and IoT markets.”

It’s a big milestone for us, but we share this recognition with all of our partners and clients. They were among the first to realize that customers have changed, and business models are transforming as a result. It’s been an honor to help bring so many innovative, subscriber-centric business models to life.

The eight core capabilities that define the Subscription Billing category

How the 8 key vendors stack up in current offering, strategy, and market presence

The great news from Forrester caps a very busy year — we secured a new funding round of $115 million, bringing total funding to $250 million; acquired Frontleaf, a customer usage analytics provider; launched our RBM Connect marketplace and Insights, a subscriber experience analytics solution; and opened offices in Japan and Germany.

It’s a big milestone for us but we’re just getting started. With 700+ customers and over $50B in contractual value, we promise there will be lots more exciting announcements to come. Thanks again for your support and welcome aboard the Subscription Economy!