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Crack the code. Take back your mind.

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In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world. | Add synopsis »

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Continuity: In two shots we see the list of brands that Misha is crossing out, he crosses out "Burger" with two lines. Later, when he is crossing out other brands, "Burger" has only one line through it.See more »

There are many different way is possible to exploit the basic theme of
this movie "The great capitalist groups controlling our desires for
unnecessary goods thought branding".. we can argue for ages about what
would be the most suitable way to deal with these topic without finding
a solution. This movie deal this the topic in a very original way,
someway indirect in the beginning, and focused mostly on the idea of
beauty and food consumption. The story takes part in Russia that is
quite a fresh terrain for capitalist intrusion in a huge market (at
least it was more than a decade ago...), a great choice! Russia is
still not a place where huge fat people do not cross in the streets at
every corner(like USA)and you can see around many beautiful women who
never had need of plastic surgery or either intensive daily workout in
a gym... the movie let us see how a country can be transformed through
advertising and mass hysteria, and deal with the absurdity of what is
somehow usual nowadays: feeling the need of answering the charming call
of a brand (foods, cellphones, computers, TV-shows...).

I really loved the movie and the idea of the brands influencing our
lives, I really do not understand it scored so badly in many reviews;
I'm sure that either Mc-Donalds or Coca-Cola would be happy to have
this movie forgotten....

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