Sunsilk Launch Party: Refreshed Hair Care Line

5:45:00 PM,1 Comments

Hello &
Assalamualaikum Dolls~

It has been awhile now,
but fret not, my problems with camera & laptop is fixed! I can now
blogging, I’m back baby! This post has been due to more than a month now, due
to these unfortunate circumstances. But, here I am now.

Indeed for most of us,
girls, we have many concern regarding our hair care. We want to look good and we
want to look our best. Bad hair day, it just ruin everything that we put on.
So, definitely good hair day, it gives you a better head start for the day. Thus,
finding the perfect hair care solutions will help us, girls to gain confidence
to face our challenging day. According to Phoenix Ho, Senior Brand Manager,
Total Hair, Unilever, said that Sunsilk realises that it isn’t always easy to achieve beautiful
and healthy hair – especially with bad hair days, as with our local weather and
time constrains.

I am honoured to be
invited to this fun launching party hosted by Sunsilk. I wish to thank Sunsilk,
Edelman and Unilever for this experiences. I really enjoyed the party. Want to
know more what I did during the party? Keep reading ya!

Sunsilk is well-known
hair care line products, and you can find their product almost everywhere.
Sunsilk has always been at the forefront of instilling confidence in its girls
and encouraging a sense of sisterhood to support each other.

With a promise of “Hair
on Your Side”, they re-launched its eight (8) products with latest formula and
product design. The brand’s latest line-up with vibrant and new outside look
with improved formula as benefits. The newest eight (8) variants have been
infused with effective nourishing proteins, vitamins and natural oils to
guarantee a unique solution to different hair care needs. Sunsilk also famous
with co-creation their products with leading hair care experts Yuko Yamashita,
Dr. Francesce Fusco, Thomas Taw and Jamal Hammadi.

At the launching event,
Vincent Chong, Marketing Director, Unilever, said that Sunsilk being number 1
shampoo and conditioner in Penisular Malaysia comes with a commitment to bring
the best in hair care for our consumers, and they realised it was the time to
upgrade in order to continue being hair care companion our Sunsilk girl need.

Additionally, Phoenix
Ho, Senior Brand Manager, Total Hair, Unilever also mentioned, the consumers
have always been at the heart of their brand and they are passionate in helping
girls achieving great looking hair in a fun and easy manner. She also added
that, they hope to empower girls to achieve their dreams, with beautiful hair
on their side.

All eight (8) refreshed
hair care line up is presented with matching outfit of the models, then a dance
performance is staged. Then the Sunsilk Sisterhood Anthem was also performed at
the launch for the first time by Najwa Latif, Daiyan Trisha, Lizz Chloe and
Jestinna Kuan. Sister Forever, its
Sunsilk’s way to empower girls with upbeat song and having hair on your side
empowers you to be the best you can be. The song also marks in brand history in
creating a community of Sunsilk ‘sisters’ to encourage them to write their own
stories.

Before entering the
event hall, we were allowed to play with this vending machine. All we need to
do is to answer few simple questions regarding to our hair concern, then it will
give sample that suited with your hair. And the result shampoo for me is Smooth & Manageable. Yeayyy! My favourite colour! When we go inside the hall, it looked so spacious, a stage, lots of booth, and there is candy booth too!

There are eight (8)
booth which representing of each their new line up! And I will take you to each
booth! Okay first, we go to Perfect Straight booth. Perfect Straight Booth represent
Purple Colour. This product is also co-created with Yuko Yamashita, Sunsilk
Perfect Straight is an advanced product formulated with Straight-Lock
Technology, it penetrates deep within the hair fibre which aligns and holds
hair fibres beautifully straight as it dries*, right from the shower. Here in
this booth, they provided Perfect Straight games in which one need to have
steady hand pulling the rod without touching the straight steel within 30
seconds! And I made it!!

Start!!

Focus Focus Vee!

I won! Less than 30 seconds!

I received this as prize! =)

Next booth is, Lively Clean
and Fresh posed with Green Colour. Co-Created with
Francesca Fusco, created Lively Clean and Fresh which enriched with VitaminCitrus Complex, this variant is created to
remove build-up of excess scalp sebum, whilst refreshing it in just one wash!
This products targeted specifically to girls who wear hijab for comfort wearing
with healthy hair. Booth Clean and Fresh offer free shawl and Hijab tutorial.
Since I’m not wearing one, I just skip this one and give opportunity to others
=)

Then, I went to Soft
and Smooth Booth, where they run tests called Swim or Sink test. This test
aimed to show differences between damaged hair and repaired hair with Soft and
Smooth Products. The products is co-created with Thomas Thaw and it comes with
Shampoo, Conditioner and Treatment. It is infused with a unique blend of 5 natural
oils that works in 2 ways, which penetrates into the hair to deeply nourish the
driest part of your hair and creates a protective layer that helps keep the
nourishment inside your hair.

In the Swim test, both
same hair are tied in knot and both swim simultaneously. Surprisingly, the one
that swim with Soft and Smooth products detangle by itself. Whoaaa!

While in the
Sink test, both water are simply just water, both hair are damaged hair. But, one
has been through treatments of Soft and Smooth products and another is left as
it is. As result, the damaged one sink while the repaired one stay afloat.

This time, I went to my
favourite booth! Smooth and Manageable! Pink Pink Pink! It has PINK SWINGS! It
soooo cute! =) Here we can take pictures and upload it to our Instagram
accounts to win a chance of lucky draw. Here are my pictures. Smooth and
Manageable comes with four products, which are Shampoo, Conditioner, Treatment
and Leave-On Cream. Sunsilk Smooth and Manageable Shampoo contains Keratin
Yoghurt NutriComplex co-created with Yuko Yamashita which that tames fluffy
hair and shields it against harsh environments, making hair smooth, aligned and
under control during the day, and infused with a unique blend of 5 natural oils
that deeply nourish your hair without making it greasy or limp.

After
that, we drop by at the Anti-Dandruff Booth. Anti- Dandruff, is co-created with
world leading scalp expert Francesca Fusco. Anti-Dandruf with represented with
Blue Colour is infused with ZPT Citrus Complex, it purifies the scalp to
eliminate dandruff and protects hair's natural condition from dryness and help
restores dandruff-free* scalp and beautiful hair. Here at this booth, we were
allowed to play “Clean the Dandruff" from an application in Ipad. Sadly, I was
unable to win, it need 350 points to get a prize. But it’s okay! The knowledge
about the products is more valuable. Too oily scalp is also not a good thing
for your hair, it also can build up dandruff, but dryness scalp will produce
flaky and snowy dandruff in which it is much harder to handle. Remember! Not to
wash your hair very often and use shampoo that suited your needs to prevent
such thing happened to your hair.

Then,
I went to Hairfall Solution and Damage Restore Booth. One with Gold colour and
Orange. These two products share the same booth. But first let’s go about the
products. Hairfall Solution co-created with Francesca Fusco contains Soya Vitamin
Complex that nourishes and strengthens that crucial first inch of hair. It
reduces hair fall by 93%**, give strong and abundant hair. ** 93% based on lab
test compared to non-conditioning shampoo with regular use of Sunsilk Hair Fall
system.

Last
but not least, Black Shine Booth. Co-created by Jamal Hammadi from Beverly
Hills. Jamal Hammadi is a Hollywood hairdresser based in Los Angeles. Shiny
hair gives you a boost of confidence! Sunsilk Black Shine Shampoo has been
co-created with Jamal Hammadi to give you a boost of confidence with UV filter
and Henna Complex, it reveals hair's natural shine while protecting it from UV
rays which can cause hair to become dull over time. With natural blackest shines
and healthy hair, it definitely give a celebrity finish-feeling towards the
user. If you wanna feel glamorous, why not try Black Shine!

I
really had fun during the events, the food is awesome, and the booth is fun,
lots of experiences and knowledge too! Oh! And the freebies toooo! Thank you sooo mcuh! I get some
samples of the products and I have tried some of them. I am satisfied with
them, it smell really good (I really like shampoo that smell good) and it feels
good so far. If you would like to give each variants a review, let me know
okay? =)

Malaysian Beauty and Lifestyle Blooger. This blog is the result of combining my passion in writing, beauty and makeup. Hope that my writing has benefit you in any way. It is based on my opinions, thoughts and experiences, it may differs with each individuals. Any suggestions and ideas are welcome. You can leave comment below, or you can reach me through my social media.