Olympics: Could Norway curling teams win a medal for style and fashion?

Curling, usually the Charlie Brown of Olympic sports, is getting a shot of style at the Winter Olympics in Sochi, thanks to the fashion-forward sense of Norway’s crazy curlers.

Curling, the sport not-ready-for-prime-time, the one with the broom and the sliding stone that looks like the top of a propane can, is getting more attention than usual because of the uniforms being worn by Norway’s men’s curling team.

The pants above are said to be inspired by the country’s flag. These look like modern art:

Reportedly, the Olympians are forbidden from saying where they got the pants, but online stories point to the clothier Loudmouth Golf.

And, not wanting to be embarrassed on their home turf, the Russian men’s curlers busted out a pair of flashy paisley-print pants during a recent session on the ice. Palm Beach’s late Lilly Pulitzer would have approved, no doubt:

Anyway, the fashion is not overshadowing the Norwegians’ athletic ability, as they continue to move forward in the medal hunt, remaining undefeated. The Norwegian team won a silver in the 2010 games.

The gold medal matches in women’s and men’s curling are next Thursday and Friday at 5 p.m. on CNBC.

And to read more about curling, check out Tom Peeling’s story in Sunday’s Accent section in the Palm Beach Post on the reasons he is obsessed with the sport. Sadly, he lacks the pants.