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Wednesday, 23 April 2014

Do You Know Who Made Your Clothes - Fashion Revolution Day

We wear our clothes to express ourselves and
tell a story, but do we ever stop and wonder about the story of where they
actually came from or who made them?

On 24th April last year, 1133 people were killed and over 2500 were injured
when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. In memory
of the Rana Plaza disaster victims, Fashion Revolution Day www.fashionrevolution.org has been created to promote transparency across the
supply chain and to encourage everybody to stop and ask for a moment: WHO MADE
YOUR CLOTHES?

Raising awareness and showing their support for the
very first of many Fashion Revolution Days to come, Calico PR’s creative team
created a shoot using a selection of ethical and sustainable brands. From
clothing to shoes, accessories and even underwear, the UK based brands show how
the entire wardrobe can now be gentle on the skin, the environment and still
look bang on trend!

Fashion Revolution Day aims to celebrate fashion as a
positive influence. On Thursday 24 April 2014, the first Fashion Revolution
Day, ask people to be curious in the way they see their clothes. One of the
simplest ways suggested is to get people to turn an item of clothing inside-out
for the day, to reveal the labels which show where their clothes were made.
What will you do to show your support?
#InsideOut

Augustine
London: With a compelling dream, British lingerie brand Augustine
London, dreams of creating a community of women who, by wrapping
themselves every day in beautiful, sustainable and comfortable
lingerie pieces, will feel inspired and empowered to achieve their
own dreams. Established since 2012, using an eclectic mix of
primarily organic cotton and end-line laces and mesh, Augustine
London’s collection is soft to the touch, gentle on the skin, and
friendly to the environment.

Bibico: Bíbico
make fresh and uncomplicated garments in natural fabrics woven in
fair trade cooperatives. Bibico garments are made for every
day. Bibico believe that less is more & keeping things simple
is the best way. Simple clothes with unique details that make them
special.

Grace: Focusing
on the real women, with a vintage style, Grace caters in sizes
ranging from 6 to 24. Each piece of clothing is considered very
carefully throughout the manufacturing process for their impact on
the people in the production cycle and the impact on the
environment. Believing that one day design integrity will become
mainstream, the brand uses only organic and fair trade
products. The details include locally sourced Nottingham lace and
water based eco friendly prints.

Fashion
Revolution Shoot “Who Made Your Clothes” was organized by Calico
PR’s creative team. Calico PR is a division of Calico Ventures,
which is focused on making a success of fashion brands. The
dedicated team provides quality support and mentoring along with
crucial tools such as sales, marketing and press to fit the
budgets of emerging designers and established brands.