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Taykey Builds Toward Exit With Sequoia Backing

Taykey, the Israel-launched mobile advertising technology company, just wrapped a $9 million funding from investors including Crescent Point, Softbank Capital and Sequoia Capital.

Now, says co-founder and CEO Amit Avner, the company—at just $11 million raised—will build out its New York offices as it looks to capitalize on its development and, next, sell to a major strategic.

In fact, when Avner spoke earlier this week with peHUB, he did so as the ink was drying on his new New York City office’s lease, and as he still awaited desks in transit from IKEA. Some of the desks will go to incoming sales staff—they will be based in New York—and Taykey’s R&D staff will remain in Israel, where the company was founded. Avner said Taykey will not use any of its funds to buy out smaller competitors.

As advertisers ranging from traditional Internet companies to daily deals sites look to better keep up with subscribers and users, Taykey’s strategy parallels a broader industry initiative. Avner and Taykey look to use real-time data and trend analysis to reach mobile advertising targets with deals and information—even as they enter a store, the CEO and co-founder wants to be able to send consumers offers and ads. Taykey predicts what age groups will trend toward a given topic at a particular time, then, works to get ads prepared for that demographic in real-time.

Now, Avner said, Taykey will take its technology to Asia, expanding to China and Japan in particular.

Already, the company has landed some boldface clients—Avner declined to identify too many of them publicly, promising announcements—but one of them is ubiquitous soft drink maker Pepsi.