Samsung Does It Again: Copies Apple For Its Own Design Video

If you take a look back over some of the decisions made internally at Samsung over the last few years it’s extremely difficult to argue in favour of the integrity of its design department. We will never truly know if the decision to blatantly copy the visuals of numerous Apple devices is made at the top of the corporate food-chain and then passed down to the individual departments, or if the design teams are so lacking in individuality that they take the easy option, but what we do know is that if this latest Galaxy S6 video is anything to go by the trend has managed to infiltrate the company’s marketing departments as well.

Apple and emotionally captivating marketing videos have become synonymous with one another over the last few years. By working closely and developing a fantastic relationship with its advertising partners Apple has been able to consistently produce marketing campaigns and manufacturing videos that not only perfectly represent the Apple brand, but also manages to invoke an emotional response with its intended demographic. Samsung on the other hand has never had that luxury, so what do you do if you can’t beat them and you’ve already tried joining them? You copy them, of course.

To the untrained eye Samsung’s latest video – “Designing Possible – Samsung Galaxy S6 edge” – just looks like a fairly decent attempt at promoting the visuals, aesthetics and beauty of its latest Galaxy S6 hardware. However, to anyone who has taken the time to watch an Apple marketing video, especially the company’s latest “Apple Watch Edition – Gold” reel, that walks us through the process of how the premium Apple Watch is built, it’s immediately evident that Samsung has once again taken more than a little inspiration from its bitter California based rivals.

Samsung is a company that only seems to care about being commercially successful. There’s normally not a great deal wrong with that kind of mentality, as after all, that’s what businesses exist for. With that said, the desire and passion to be successful seems to come with a blatant disregard for individuality and innovation as it has shown time and time again it’s more than happy to not only copy the design of Apple hardware, but also to attempt to capture the familiarity of Jony Ive’s voiceover work by introducing a random British accent into its videos. The style may be the same, but as usual, the execution is miles away.

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It is easy to point the finger and say everybody copies everybody. Apple was the 1st app based smart phone. But, as with a new invention or those who are 1st to market a new product, it is easy for others to capitalize on their flaws and shortcomings. It comes down to utilization. Apple is a social media device. It CAN do other things, but as efficiently as droids? Imo no. You might as well say Tesla is a copycat of Ford.. Ford already had vehicles with 4 wheels. But once you compare everything beyond that.. You get the picture. They both make great products. I love Tesla (apple) but if I need a load of lumber, and want to get things done, I will use a truck (droid). And still, all the big names have been shown to be made for cheap in China and we still pay a grand every time a new one drops. Apple knows how to milk their market. Just look what they did with Beats. (Have fun using them with your adapter on your new 7) As long as Apple stays smooth, shiny, and really quick at uploading selfies to your social media accounts, you’ll still pay a grand for the new one next year. Because, I mean, they rounded off the edges and gave you better emojis.

Richard

iPhone was the 1st app based phone. But before that, you had the bad ass Razr flip phones and indestructible Nokias lol