We recommend starting with Facebook. With over 1.44 billion users, your target market is bound to be using the platform.

After experimenting with Facebook, try experimenting with other platforms to see if you get a better return on advertising spend.

Google AdWords

Want your company to be listed on the first page of Google? Who wouldn’t?

Google Adwords is a great way to get your business listed on one of the top spots on Google when someone searches for a particular keyword that your company wants to rank for.

For example, if you are an Orange County real estate agent then you are competing with thousands of other agents for a top spot on Google.

If you set up a Google Adwords account and create an ad for the keyword “Orange County Real Estate Agent” then your website will appear at the top of the search engine results page above the competition (assuming it is set up correctly with a high enough bid).

The even better part is that the person searching for phrase is likely in the market to hire a real estate agent.

If you’re ranked above the competition, he or she is more likely to click on your page first and contact you before the others.

Google Analytics can be costly, but if your account is run properly then you will easily see a return on advertising spend over the long run.

Even if a real estate agent is paying $78 per click the return can still be profitable.

If a real estate agent receives a lead from Google Adwords for a customer that is looking to selling his home for $620,900 (median orange county home price) the agent would make around $15,522 assuming a 2.5% commission if he sold that home.

Even if it takes a 100 clicks to get 1 that turns into a customer (1% conversion rate), you are still profiting 6,248. If that customer turns into a lifelong client, the return will be even greater.

Content Marketing

Content marketing is a great way to increase traffic to your website and it’s a term that gets thrown around a lot in the digital marketing world.

Content marketing is a strategic approach focused on creating and distributing valuable and relevant content to your target market.

This content can be blog posts, videos, pictures, podcasts or any other form of content that your audience may find useful.

Content marketing is the fuel behind your website organically ranking high in search engines, and it also is the catalyst for growing an audience on social media.

The more original content your company can produce, the more value you will be providing to your customers, and the more likely you will be view as an authority in your industry.

Creating high-quality content takes time, but it is a good long-term investment in your company.

Remarketing

Remarketing or retargeting is a great way to bring back past visitors to your website.