Winery Creativity and an Earth Day Event

Earth Day is April 22, 2011. With Earth Day falling on the Friday before Easter (Good Friday) it may be difficult to find wineries that offer Earth Day events. Some wineries may be closed on Friday or busy preparing for an Easter event on Sunday.

A unique Earth Day celebration is taking place at Southbrook Vineyards in Niagara-on-the-Lake. This organic and biodynamic Canadian winery is offering a unique event in celebration of Earth Day.

On April 23, Southbrook Vineyards will host Yoga in the Vineyard. This event will include a one hour yoga class in the vineyards (weather permitting), tour of the winery, wine tasting, snacks and more.

As noted by speakers at Wineries Unlimited Trade Show & Conference last week, a winery can produce great wines but if they aren’t marketing and selling their wines, the winery cannot consider itself successful.

Creativity in events is a good way to entice visitors to visit a winery thus increasing interest in the wines.