Tom Brady's significant other was helping him set up his computer, and at the appropriate point in the process, told him that he would now need to enter a password. Something he could remember easily and will use each time he has to log on.

Brady was in a rather amorous mood and figured he would try for the shock effect to bring this to his partners attention.

So, when the computer asked him to enter his password, he made it plainly obvious that he was keying in....
P...
E...
N...
I...
S...
*
His partner fell off the chair laughing.... when the computer replied: