There are lots of new marketing strategies that have arisen with the march of technology. The best businesses are not exclusively using these brand new ideas, though. A lot of the ideas from the past still work today. With some slight tweaking, you can take what worked yesterday and make it relevant to today.​This guide is going to introduce you to some of themain marketing strategies from the past that still work today.

ive Out A Promotional Gift

Businesses have been giving away free samples since time began. The concept of the free gift has always been a great way of making an impression on a customer. The fact you’re giving out something for free is a demonstration that you appreciate your target market.

Promotional gifts can be absolutely anything. They’re an insight into your business. Impress your target audience with what you have to offer and they might just come back to find out more about you.

The majority of free gifts given out by businesses require a tiny investment. There’s no reason why you have to use huge amounts of money on this. Even a small token is enough to leave a lasting impression on your target market. And it can lock in clients for years to come.

Using Your Mailing List

Talk to anyone about email marketing and they will comment on the fact it’s an archaic marketing strategy, even though 82% of companies still use it. That’s true because people have been using it for years and people have been talking about how email marketing is dead for just as long. But the studies don’t lend any credibility to the idea that this form of marketing is ready to be buried just yet.

Those same studies reveal how email marketing remains one of the most effective ways of promoting your business. Your mailing list is the only way you’re going to get a direct connection to your target market. No matter what happens you will always have that email list to get in touch with.

It’s a big asset to have by your side. It’s the one thing you have total control over.

​Using Your Mailing List

Talk to anyone about email marketing and they will comment on the fact it’s an archaic marketing strategy, even though 82% of companies still use it. That’s true because people have been using it for years and people have been talking about how email marketing is dead for just as long. But the studies don’t lend any credibility to the idea that this form of marketing is ready to be buried just yet.

Those same studies reveal how email marketing remains one of the most effective ways of promoting your business. Your mailing list is the only way you’re going to get a direct connection to your target market. No matter what happens you will always have that email list to get in touch with.

It’s a big asset to have by your side. It’s the one thing you have total control over.