Employees in Uniforms Are Good for Business, New Study Finds

Nearly 2 in 3 adults report that seeing uniformed employees has a
positive impact on their perception of a company

February 17, 2014 10:11 AM Eastern Standard Time

CINCINNATI--(BUSINESS WIRE)--Uniforms can speak volumes about a business’ operations and brand, as
found by a recent study commissioned by Cintas
Corporation (NASDAQ: CTAS). The survey, conducted online in January
2013 by Harris Interactive® among 2,051 adults, revealed that
nearly 65 percent of U.S. adults said that seeing uniformed employees
has a positive impact on their perception of a company.

When asked specifically about how this impacted their perception of the
company, respondents said that uniformed employees, whether in retail,
at home service, or beyond:

Improved the overall image of the company

Made the company feel like a safer and/or more secure place to do
business

Demonstrated that the company cares about its employees

Made them more likely to do business with the company

“Company uniforms are an investment that pays off – they speak volumes
about a company’s image, customer-service and safety protocols,” said
John Rudy, Senior Manager of Strategy and Marketing, Cintas Uniform
Rental. “This research confirms the public perception of when they see
uniformed workers.”

In order to protect that investment and ensure a sharp image and brand,
many companies turn to a uniform rental program. Under the program, the
rental provider picks up soiled garments on a weekly basis to inspect
and launder the uniforms and repair or replace any garments damaged from
normal wear and tear.

Upon selecting a uniform provider, it’s important that businesses look
for uniform companies that focus on contemporary, retail-inspired
uniforms that improve image and deliver exceptional employee comfort.
This includes high-image work shirts, women’s uniforms specifically
designed with a woman’s body in mind and apparel designed by trusted
brand names, such as Carhartt.

About the Survey

This survey was conducted online within the United States by Harris
Interactive on behalf of Cintas from January 6-8, 2014 among 2,051
adults ages 18 and older. This online survey is not based on a
probability sample and therefore no estimate of theoretical sampling
error can be calculated.

Headquartered in Cincinnati, Cintas Corporation provides highly
specialized services to businesses of all types primarily throughout
North America. Cintas designs, manufactures and implements corporate
identity uniform programs, and provides entrance mats, restroom cleaning
and supplies, tile and carpet cleaning, promotional products, first aid,
safety, fire protection products and services and document management
services for more than 1 million businesses. Cintas is a publicly held
company traded over the Nasdaq Global Select Market under the symbol
CTAS and is a component of the Standard & Poor’s 500 Index.