40 media buyers now signed up to the Bitposter platform, double the number from 6 months ago

Bitposter, the leading automated platform for trading out of home (OOH) media, today announces it has signed up Rakuten Marketing, Equimedia and Greenlight to its General Marketplace, bringing the number of buyers to 40, up from 20 in July 2017.

Rakuten Marketing joins as a division of Rakuten Inc. one of the world’s leading internet services companies, offering a full range of media and integrated online marketing services to its clients, in addition to offering one of the world’s largest ecommerce platforms.

Also partnering with Bitposter is Equimedia, one of the UK’s largest independent media agencies, that delivers fully integrated digital marketing solutions for businesses.

Finally, one of the UK’s leading independent agencies, Greenlight, has signed up. Greenlight is a full service digital and eCommerce agency that marries technology and data with creativity and media to drive impactful customer experiences and customer growth.

By joining the Bitposter General Marketplace these buyers have easy access to OOH inventory from 97 per cent of the UK’s OOH media owners, in addition to being able to take advantage of the new opportunities in OOH offered by its increased digitisation which is delivering new functionality, such as facial recognition, vehicle recognition and day-part targeting.

Via Bitposter the buyers can leverage their online data assets to inform where and when they should buy OOH, and then efficiently and transparently negotiate, option and book print and digital OOH screens. They can also leverage online performance metrics to show the true impact of OOH media - transforming the way OOH is planned, targeted and measured today.

Craig Mytton, Chief Revenue Officer at Bitposter, said: “We’re very excited to attract some of the largest media buyers in the UK and the world to our platform. With the addition of Rakuten Marketing, Equimedia and Greenlight we’re starting to build strong momentum as more buyers are beginning to see the opportunity offered through the Bitposter platform, as we continue to reduce the barriers to entry into OOH and help them to leverage their data assets to inform their OOH campaigns.”

Kathryn Jefferies, Digital Operations Director at Equimedia, said: “We are delighted to be working with Bitposter who have made it very easy to buy OOH media, and we are looking forward to using the rich data generated from our digital campaigns to inform creative OOH activity for our clients.”

Hannah Kimuyu, Director of Paid Media at Greenlight, comments: “We’re delighted to work with Bitposter, and get our digital out-of-home campaigns live.”

Craig Mytton at Bitposter adds: “We remain committed to driving new revenue into OOH, and through these new partnerships we are continuing to do this.”

Founded in 2013, Bitposter is the leading automated platform for trading out of home (OOH) media.

Built to provide efficiencies and transparency in how OOH media is bought and sold today, Bitposter offers an easy to use cloud based environment where media owners can list both classic print and digital (DOOH) inventory, and buyers can leverage first and third party data to plan, negotiate, option and book activity.

Ninety-seven per cent of OOH media owners, including: JCDecaux, Exterion, and Primesight, sell their inventory via the Bitposter platform; providing buyers with live availability across more than 400,000 classic and digital screens, across the UK.

Bitposter won the Best Overall Technology for Programmatic Trading Award at The Drum Digital Trading Awards 2017.