It’s always a relief to finish a phone interview but rather than the end of it – that’s when the real work begins. Here is some background to what goes on after a phone interview which is often referred to as a ‘phoner’.

Come and have a cuppa with Elizabeth. She has a love for words and literature which shines through her beautifully crafted answers. If that’s not inspiration enough, her business tip is easily applicable into every business with a click of the mouse.

It has to be the most frequently asked question by clients when preparing for media interviews. There appears to be a huge amount of confusion about what it actually means and plenty of apprehension about the consequences of telling a journalist anything in confidence. Read more

My first suggestion to organisations looking to get involved in social media is to keep a clear head. Question everything and challenge every assumption. Social media is not always the silver bullet it is purported to be; rather it is merely another tool in the communications mix.

Tags

Elizabeth Heusler's experience has been gained over 25 years, working across all aspects of public relations and marketing - locally and internationally. Elizabeth commenced her career with global organisation, Edelman PR in Melbourne, after initial training in journalism, where she handled a variety of corporate and consumer clients including international lifestyle and property exhibitions. Elizabeth transferred to Europe to further her career in London as a public relations consultant again with Edelman. This led to an opportunity to hone her skills in the booming European arena, based in Spain for twelve years.