Today, Team IDEAS is on its way to Tallahassee to deliver our next milestones and brief the Workforce Florida Board on our re-branding assignment for Workforce Florida, Inc. The team will attend a reception with Governor Scott on Wednesday evening and make a presentation on the results of our initial market research, Culture Mapping, StoryJam and brand audit to the WFI board. Its been a whirlwind getting everything finalized but it is shaping up to be great work. In addition to a robust online market survey, we’ve had the pleasure of meeting with over 200 Workforce professionals across 24 regions in Florida and audited half a dozen Workforce brands across the U.S. The next step is the creation of our recommendations for the unified Workforce brand name and sensory identity.

About Bob Allen

A nationally recognized speaker, Bob has presented to various groups that include the U.S. Air Force, Association of Travel Marketing Executives, Allied Travel Organization, National Telecommunications Conference to name a few.