Fujifilm’s XP10 Toughcam isn’t quite tough enough

And finally, the last of Fujifilm’s amazing showing of a good gajillion point-and-shoots today: a cute, lime-green affair in the Fujifilm XP10.

The Fujifilm XP10 is a rugged cam, which makes it a good choice for Point Blank style skydiver-slash-surfing bank robbers, or lunatic base jumpers, or spelunkers, or any other sport in which you’re just as likely to shatter your bones as you are your cameras.

Spec-wise, it’s a 12 megapixel point-and-shoot capable of withstanding 3 foot drops, submersion in up to ten feet of water and temperatures as low as fourteen degrees. The battery life is pretty terrible, unfortunately: just 165 shots, but the software tries to up the ante with some one-touch tagging for Facebook and YouTube.

The Fujifilm XP10 also contains a periscopic internal zoom capable of five degrees of magnification.

It’s an interesting camera, but not exceptional. For the extreme sports audience the camera is marketing itself towards, the Fujifilm XP10 Toughcam isn’t really touch enough or resilient enough… only the price is okay, at $200.