Case Study - Hyperlocal Targeting

Outcomes:

website leads +250

Cost per click– 6/-

conversions 3%

Cost per lead -90%

ROI 90X

Approach:

Templatolio suggested that the same can be run via Facebook using a combination of standard targeting campaigns and via using innovation in intent and language targeting campaign. Keeping in mind the target area, A/B tests were run to understand and confirm the hypothesis as to who the decision maker might be. Post this, campaign was run which resulted in not only a high number of leads but also that the same got converted which created immense value for the hotel and helped to establish the same as a wedding destination in their target hyperlocal region. Takeaways? – smart targeting with understanding the target audience better results in a better digital campaign