Despite Siri originally being ridiculed by Microsoft and Google, it wasn't long until both companies started developing A.I. assistants of their own. In July, Microsoft announced that it was adding more updates to Cortana to give it the edge over Siri. These features include being able to perform impersonations and set snooze reminders, along with other additions to Cortana's personality.

After Cortana has a good gloat about its features, the video then ends with Cortana saying: "I have two speakers for music." Siri, sounding disappointed, then says: "Oh, I only have one and I'm sitting on it."