Apparel Retail Survey + Report

Personalization and the Customer Experience

Let’s get right to the point: As an apparel retailer you should be offering customers in-store personalization. It’s one part of the retail experience that shoppers have come to expect from clothing stores. And, they’ll reward you for it. Our research shows shoppers will revisit a store if they receive a personalized experience.

But, what kind of personalized experiences do shoppers care about most? How important is personalization relative to other aspects of the customer experience? And, how does this apply specifically to apparel retailers? We set out to answer these questions and more by conducting a survey targeting 400 consumers to learn about their personalization preferences. Download the report to see what we learned!

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