You are now entering the Soft Toys department, unofficially referred to as the Cuddle Zone!

Everything here has been crafted to the very highest quality and has passed our stringent cuddle-testing with flying colours.

Over the next few pages you will find an inspiring selection of irresistible cuddly toys and stuffed animals, including our very own Hamleys Bears and exquisite Steiff creations.

These timeless teddy bears and endearing animal stuffed toys are joined by all manner of other plush toys  unicorns, dinosaurs, puppets, interactive soft toys, beautifully crafted character stuffed toys and snuggle-friendly versions of childrens most popular book, film and television favourites. Dont forget, theyre not only for little cuddle monsters! Big kids love them too!

If you can name it, weve got it  magical softies are what we do best.