VAMFF DIARY: MELBOURNE-BASED DESIGNER SHOWS WITH ALPHA60 AND WHITE STORY

As I have mentioned before, I spent around 10 days in Melbourne for VAMMF(Virgin Australia Melbourne Fashion Festival) or Melbourne Fashion Festival. I was invited to take part of the Trade Victoria VIP program.

It was such a blast. If you have been following me for a while, you know it well that I have always been a huge fan of Australian’s local fashion brands such as Alice McCall. That’s why the moment I got the chance to watch their show live is truly a dream come true.

I think every culture has its own unique fashion experience, mainly because fashion is the combination between art and culture.

So when it comes to fashion, Australian local brands have the signatures to incorporate prints, smart-structured tailoring, and edgy choice of shape that add a certain attitude in the fashion world – as it is reflected in Australia’s culture.

The first day of VAMFF introduced the high-fashioned local brands on David Jones Show, including Bassike, Bec & Bridge, Camilla, Camilla and Marc, Christopher Esber, Jac + Jack, Jack London, KITX, Manning Cartell, macgraw, Scanlan Theodore, and Viktoria + Woods. The grand opening runway show was totally my favorite. The brands brought a new taste by combining edgy street styles with semi-formal dresses.

David Jones

Under my personal favorite is also the Camilla and Marc on the third day. Camilla and Marc is one of Australia’s most successful and globally recognized designers. It is a luxurious, high-end fashion that offers luxe party wear, classic tailoring, and ready-to-wear. The line up were all beautifully distinctive as they focus on contemporary and effortlessly elegant designs.

Camilla and Marc

IKYK & Peggy Hartanto

Day 4 was also my personal favorite show. It was presented by SHOP Till You Drop, with designers such as FINDERS, We Are Kindred, Isabelle Quinn, Wild.Horses, S.Wallis, Keepsake, and Talulah. This stage featured more colors and classic designs in a sense. All the collections were gorgeous and wearable in semi-formal to formal occasions.

Premium Runway by Shop Till you Drop

In Melbourne, I also visited National Gallery of Victoria(NGV Melbourne) for the first time. I had a sneak peek of “The House of Dior: Seventy Years of Haute Couture” exhibition that is coming to NGV Melbourne from August to November. I walked through several collections and their garments are all so amazing. More exquisite collections are coming through during that period, and Melbourne is the only place where we’ll be able to see the exhibition. I really wish I could go back and see the whole exhibition later.

For the outfit, I wore this white shirt from WhiteStory. WhiteStory is a local Australian brand that focuses on simplicity, authenticity, and timelessness – reflected on their collections, which mainly are white shirts. They have an amazing cutting that accentuates your figures well. For the skirt, I wore this dress from Alpha60 – another local Australian brand. This is actually a striped dress, but because it is very versatile, I wore it as a skirt too.

May 2, 2017#OLIVIASTRAVELDIARY: METALLIC MELBOURNE
Front Row dress | Marni belt | Gucci bag | Zara shoes
Nothing speaks personality more than the statement pieces. We have been through prints and floral – and there is still one last […]Posted in Style