Cooper boosts Rallyday presence, with new off-road experience

Wednesday 18 September 2013

Cooper Tire Europe will increase its presence at the 2013 Rallyday event, with its 4x4 zone now offering visitors an unforgettable 4x4 experience.The new-for-2013 experience is designed for true off-road driving thrill-seekers, as visitors will have the chance to get strapped into one of DriveTech’s 4x4 machines for the ride of a lifetime.Located within the Cooper Tire 4x4 Zone, the experience swaps speed for sheer inclines and drops, mud, water and much more as the Cooper rubber is put through its paces in a demanding off-road course.Also present in the 4x4 Zone throughout the day will be two-time Dakar Rally Production Class Champion, Xavi Foj, who ran Cooper Discoverer S/T MAXX rubber en route to Dakar glory. The Spaniard will be on-hand to speak with guests and share stories from his adventures.Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, is pleased to offer visitors the opportunity to experience the performance of our products, saying, “Rallyday is a fantastic event for us – it’s the UK’s premier rally car show and our Cooper Tires 4x4 Zone is a great way for us to showcase what our products can do.“We feel that the 4x4 experience we have lined up for this year is a great way of really engaging the public and giving them that thrill of off-road driving with true professionals and having Xavi there to share his first-hand experiences is a great bonus.”The tyre manufacturer, which is famed for its extensive off-road range, last year agreed a three-year partnership with the event, run annually at Castle Combe circuit in Wiltshire. This year’s Rallyday event will be held on Saturday, September 21.