CATEGORY: Social Media

If your business buys video ads on Facebook, we hope you've taken note of the social network's recent mea culpa about a faulty metric that may have vastly overestimated average viewing time on the platform. Read our analysis on how minor miscalculations like these could lead to costly marketing decisions, and see what we recommend doing to protect

Businesses on Facebook will soon be able to add Facebook canvases to their organic posts. Canvases, which offer a creative combination of image, text, video, and CTA buttons, were previously available only as sponsored post content.

Facebook hasn't given up on trying to crack the code for retail success. Having tested out a series of call-to-action ads last summer (similar to the in-ad "Buy" buttons that have been popping up on sites like Amazon and Pinterest), the company more recently announced that it is resurrecting its showroom-style in-page sales solution.

Any Twitter user can now access basic Analytics for their own account through a simple dashboard on Twitter’s website. This feature was once reserved for advertisers and Verified accounts, but has now been rolled out to the Public.