Instant Podcast Tool Aurality Has Been Discontinued

There’s no shying away from the fact that with the boom of startups in India, there will also be an increase in the number of startups that shut down or if you’re a lover of euphemisms, pivot. In a recent development, Aurality, an instant podcast tool which at initial glance looks like a very promising idea has discontinued its services.

As per reports, Aurality hasn’t shut down but has pivoted and will be coming up soon with a different model. Bhavin Badheka, the founder hasn’t reverted to mails but Ravi Trivedi of Srijan Capital who has invested in Aurality said that, “We aren’t disclosing anything else apart from what has been said on the site. The services have been discontinued as of now but the company hasn’t shut down.”

More pivots seem like a natural result of a budding startup ecosystem. There have been many stories that have surfaced recently:

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about and analysed more than 1000 startups. He operates from the mountains in Dharamshala where he plays with technology, farming and eco-construction. He can be reached on Twitter @jub_in and on mail at jubin@yourstory.com