Inspiration for Marketing Accountability, Alignment & Agility

“Employee engagement drives transformational changes that enable you to have quality in everything you do,” explained Carolyn Muise, Vice President of Total Customer Experience (TCE) at EMC. In our interview on my Customer Experience Transformation ...

One of the most instructive ways to assess the state of Marketing Operations is to view the maturity of MO as a discipline compared to other professional practices. A mature profession promotes high standards of professional practice and supports the ...

In my last article, Marketing Operations — State of the Profession , I described the evolution of the Marketing Ops business and our successes to date. Over the next couple of articles, I’ll focus on the gap between where we are and what we could ...

Hard to believe it’s been a dozen years since the predecessor of Marketing Operations Partners launched a Marketing Operations service that would one year later spawn the world’s first dedicated Marketing Operations strategy consultancy.
At the time, ...

What is your business centered on? Investors, competition, innovation, or customers? The rule of the game is to follow the money. Sure, it comes from all these motives, but it springs from customers buying your offerings. When customers quit buying, ...

Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there ...

Enterprise marketing agility is the adaptability of the organization to readily accommodate spontaneous evolution in the market. The idea of agile marketing is sexy and the potential benefits promising. However, before you put too many eggs in the agile ...

Varying vision among marketing colleagues is a double-edged sword. It’s helpful when ideating, and debilitating when executing. Diverse perspectives are great for out-of-the-box problem-solving. Unified perspective is essential for goal achievement. ...

Do processes cramp your marketing style? Many marketers get antsy at the talk of processes, anticipating cumbersome rules that interfere with essential creativity or spontaneity. But is that true? Ironically, regardless of whether you formally establish ...

Turf wars, personal agendas, politicking, and "not invented here" syndrome are common internal pains of Marketing silos. It doesn’t take a genius to recognize them. Customers see them too! And that's not good.
If organizations in your company ...

Does your marketing department have a silo detective? Things that don't make sense in the way business is done can almost always be traced to silo-ization. And the pain of business silos is well-known to everyone, whether employee or customer.
But ...

Co-Creating Tomorrow Today with the Marketing Future Forum
January 2, 2025
This morning you reveled in appreciation of a much better world as a marketer. Your musings started with your work-life quality , your department’s synchronization ...

Better Experience at Play for Your Customers
January 2, 2025
Imagining what life as a marketing professional could be in an ideal world, recommendations in earlier parts of this series included paradigm shifts in being customer-centered, ...

A New Way for Your Marketing Department
January 2, 2025
Your reality has indeed changed with distractions now minimized and new levels of responsiveness and accessibility becoming your modus operandi. Your marketing organization has transformed ...

A Day in the Life of a CMO
January 2, 2025
Imagine you are the chief marketing officer of one of the world’s foremost brands. You’re returning to work after a refreshing 30-day vacation with your family, courtesy of a new holiday ...

While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. Perhaps it’s because of stats like: 90% of executives ...

I have a dream that in the future we’ll look back and say “Remember how hard it was to be a customer back in the 2010s? Thank goodness it’s so much easier now!” This dream stems from acknowledgement that it’s all too ...

As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing ...

Voice-of-the-Customer is central to most customer experience strategies. Find out what the customer thinks and increase the number of voices in favor of your brand. The excitement of hearing from the customer is usually high, at least the first couple ...

Are you tapping into the surest ways to stand out from the competition? Nimble marketing organizations win more. Marketing agility is about speed — and being in-tune. Without nimbleness, or agility, all the latest marketing techniques can only go ...