Demandware

Evolving a global e-commerce brand experience.

The Challenge

Demandware, the company trusted to power the e-commerce needs of some of the world’s top brands, tasked us with creating a digital experience that would enhance their marketing efforts and increase global conversion.

Our Approach

For a company that went from Startup to IPO at the speed they did, the heart and soul of Commerce was inside the heads of their team. We leveraged service design thinking and went with a co-creation discovery process that extracted the valuable feedback and insights their team lived on a daily basis. This allowed us to construct an agile solution that could fully utilize the expertise of the broader team, while cutting down on rounds of iteration. With a workflow in place, we built the momentum needed to execute the project under a shared language and a clearly defined set of goals and objectives.

DISCOVERY & PROCESS

Our service design approach helped us quickly identify key user and content types, and lead with their true value proposition and desired core interactions with the site. We streamlined the site’s content and worked with Demandware stakeholders to update their overall tone, making it friendlier and easier to navigate. Through quick, collaborative iterations and interactive prototyping we developed the information architecture and wireframes for the site in a way that gave us the modularity needed to both personalize and localize the site’s content.

WEBSITE REDESIGN

Keeping with the brand’s forward-thinking ethos, we designed a responsive, mobile-first scrolling layout with captivating animations and strong calls-to-action, implemented with a future-forward technology stack capable of addressing the needs of a true global market leader.

GROWING THE GLOBAL EXPERIENCE

In addition to an English, French and German site, we were also charged with creating a site for Asia Pacific. While the double-byte characters can be a challenge for some CMSs, our choice in ExpressionEngine proved to be the right one. The European and AP sites’ goals were the same as the US site: to deliver a streamlined content experience and increase conversion.

The Results

The company that brands trust to power their global e-commerce needs trusted us, and we delivered: