The Bronzers Gigi Hadid, Kim Kardashian, and More Swear By

We don’t know about you, but we don’t limit our bronzer use to the summer months. In fact, we tend to reach for it when we’re feeling particularly pasty (which, sadly, encompasses about 75% of the year). We’ll forever love it for its ability to make us look sun-kissed with one sweep, and shudder to think of a world before its existence. And, as it turns out, so do some of our favorite celebs. Ahead, you’ll find seven bronzers (read: no hint of orange in any of these shades) that Gigi Hadid, Alessandra Ambrosio, and more have deemed “the one.” Keep scrolling to see (and shop) them all!

Allison Williams

Williams is a fair-skinned beauty, so we were curious to see which bronzer she counts on to give her a back-from-the-beach glow: That would be Jouer’s Mineral Powder Bronzer ($30) in Suntan. (Editor’s tip: The darker shade, Sunshine, also makes for a great contour!)