Texas A&M QB Johnny Manziel and his family are now working with Texas A&M to trademark his nickname "Johnny Football." This is not an effort for either the Manziels or A&M to profit off of Johnny’s nickname. Rather, they would use the trademark status to prevent others from doing so.

well since he can't collect a cent personally or vicariously i don't see why it's even up for discussion. pretty pointless, i mean if you're a athlete of any kind and obviously going professional there's always going to be people profiting off of you

Considering that at least one company has applied for a trademark for "Johnny Football" already, they absolutely have to do this. He should be the only one to profit from his name when he's no longer under NCAA restrictions.