Stand out from the crowd!

Essential Beauty – Why We Stand Out! Essential Beauty is the market leader in the Australian Beauty industry. Our brand has been operating strong since 1990 with 70+ salons throughout Australia.

Now you might ask yourself what could be different to other brands out there and what exactly makes us stand out?

At Essential Beauty, we follow a systematic approach in the development of our successful, multi-site franchise operation.

Our strong management team is focused on helping you on your way to success from the very moment you start your business with us. To achieve your business goals, we offer extensive training and work with you on marketing strategies, staff and all facets of the business.

We have a strong focus on the newest trends and patterns within the ever-changing and developing beauty industry (like cosmetic injectables). We will guide you on your path of entrepreneurship.

Even though Essential Beauty would be considered an SME (small to medium sized enterprise), our actions and strategies are closer to those of much larger companies.

For instance, we provide all our staff members with up-to-the-minute e-learning programs and regularly update our company share portal. We have a dedicated management team with exceptional skills in IT, logistics, search engine optimisation (i.e. google), products sales, support, training, marketing, compliance programs and more.