ARTICLES TAGGED Twitter

In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! Read more

Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. Read more

Twitter recently made headlines by allowing all its users to request a verified account on the platform. A verified account is easily identified by a blue checkmark, which means it has been recognized as authentic. Prior to this announcement, verification on Twitter was limited to very public figures, companies, brands, and a few exclusive others. Read more

The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more

Save the date and mark your calendars. #TwitterFiction Festival will return from May 11 through May 15, pushing the boundaries of storytelling to bring fiction to life on Twitter—and onstage during an exclusive live event in New York City.

Twitter recently rolled out a new free analytics platform, which you can reach at analytics.twitter.com/about. Previously, Twitter offered only very basic analytics, but the revamped page offers much improved tools, similar to Facebook Insights.

Authors across numerous publishers, including Penguin Random House, recently transformed Twitter into a forum for experimental storytelling during #TwitterFiction Festival 2014. The festival, which took place March 12 through 16, was a partnership among the Association of American Publishers, Penguin Random House, and Twitter. It resulted in a five-day round-the-clock global literary event that reached 50 million people on Twitter.

In an age where we are defined by social media, it’s constructive to make a good impression when engaging with others. Each platform comes with its own rules of etiquette, which leaves many people feeling like outsiders until they catch on. This can be true of Twitter, as new users decipher the use of RT or MT, and fret over whom to follow back. Play by the rules and use common sense, and you’ll have the best chance of being rewarded with responsive followers. Keep in mind: You are what you tweet.