Advertising / Digital / Social

Drones in Cirque du Soleil!

When household objects come to life onscreen (think candlesticks and teacups in Beauty and the Beast, books and brooms in Harry Potter, the cast of practically every Pixar film), it’s the result of careful animation or painstaking CGI. Done well, it’s magic.

But computer-generated imagery doesn’t translate well into live theater, so researchers in Zurich have concocted an enchanting alternative: dancing drones.