Yesterday we broke the news that Top Chef host Padma Lakshmi was pimping herself out as the new spokesperson for Hardee’s Western Bacon Cheeseburger.

The Hardee’s/Carl’s Jr. marketing team hit Padma up after she wrote in her 2007 cookbook that:

“I…started wolfing down bacon Western cheeseburgers after school at Carl’s Jr. The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers.”

(Insert vomit noises here.)

Well now the dirty ad has hit the airwaves and the world is coming together for one big collective cringe. So if you’re brave enough, check out the video below and prepare your eyes for the biggest roll of their life.

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Ashley

‘More than just a piece of meat’ Ya think?? It USED to be a cow!

maelstrom

Does anyone find it ironic that ecorazzi has a bannor at the top of it’s page advertising for arby’s new roast burger? Disgusting!

http://www.ecorazzi.com michael

Do we?! (Michael runs to go yell at ad networks…)

http://RawfoodsRetreat.com erin

I’ve never noticed any meat burger ads on eco (other than this one that they intentionally posted)

Ashley – TOO funny.. I’d love to make a parody of this ad and at the end say “not just a piece of meat- this used to be Bessie the cow and show them slaughtering her or something (yes I know it sounds gross but THAT would get people’s attention. Brilliant comment Ashley…..

Also, am I the only one who thinks it’s crazy they allow this on tv? (kids who will all see it and want mommy to guy buy them a bacon cheeseburger) yet the Peta ad encouraging people to eat healthier – and go veggie- is banned?

Ah the irony in this country. I wish it were warmer over in Western Europe. IF it were I’d be SO outta here.

E

mick

sorry girl, this ad sucks. wreaks of cheese, bring back Kim K- the girl is trying at least.

PrettyPervy

Does that look sexy, or messy?

I have not seen any burger ad, but lots of helicopter tour ads…

Mouse

Gross! I will not be able to get this out of my head today. I’m getting runny spit just remembering what I just saw.

http://www.veganeatingout.com Vegan Eating Out

Guess since Top Chef is waning she needs someone else to whore herself out to for money.

http://whatsucksblog.com burl

hilarious- that burger had no idea what it was getting into – here’s a funny take (adult lang tho)

I think the ad is pathetic. Let’s get her blood cholesterol tested after she eats that thing and then see how sexy she is.

http://www.remyc.com RemyC

I always pegged her as the worse kind of “sensuous” opportunist. She just destroyed her career by doing this, because her appeal stems from her association with Salman Rushdie who she evidently milked for everything he was worth.

It goes to show how lacking in intelligence she probably is, to pick a slim pay check for this repulsive meat commercial, over a secure future as a class act organic cook.

JayP

Wow….the FIRST thing that came to mind is WT…why did the PETA Super Bowl ad not get aired but this was does. Then I see Erin was on the same track. Sick very sick. As they say in the ad business….Sex sells!

Rodney

Wow, people are taking this too seriously. Whoring herself out? She obviously liked the burgers when she was younger and did the commercial. How come showing she has a sense of humor makes her a bad person? This is obviously not meant to be taken serisouly, however, job well done because this ad has been on every pop culture blog this week and she was the top Yahoo! search too. But yeah, get over yourselves and learn to laugh, btw, this is better than Paris’ ad from a few years ago.

Chloe

Rodney, that’s exactly everyone’s point!

Why can’t people accept that PETA has a sense of humor and that they obviously like vegetables in doing their commercial? That doesn’t make PETA bad either, and like you said, the sex aspect would make something incredibly worthwhile (encouraging a vegetable-based diet) popular and the object of gossip, which hopefully spreads the message!

Ironic how when it’s meat its considered funny, but when it’s veggies it’s blasphemous and controversial and needs to be censored to protect our innocent, meat-eating eyes. How dare we promote veggies?! Those horrible, healthy green things…

We need to learn to laugh at veggies and sex, not meat and sex (…that’s just filthy)

Sid

She’s not even pretty (look closely at her face). This just makes her uglier. I guess she’s livin’ the American Dream. Not surprised. Too many Indian people sell out the moment they land on Ellis island.

Arntee

I just saw the ad for the first time on TV. I was discusted! It’s bordering on porn, has nothing to do with a hamburger and I’m insulted that 70% of the population was probably not even considered as a target audience. She looks like a tramp and a provocative ad like this has no place in my world. Maybe they don’t care, but I will NEVER eat at Hardee’s again. They are classless and this ad is the epitome of poor taste.

finally. Someone else who can see clearly (Sid)! While Padma is not ugly or hideous, all these claims about how beautiful she is puzzle me. I don’t see all this staggering beauty. Nice frame, yes, but the face is a bit plain, the eyes small and a bit too far apart. Average.
What the hell are YOU all looking at?