The Consumer Behavior Special Interest group of the American Marketing Association is a group of nearly 1,000 AMA academics interested in consumer behavior insights for managerial decision making.To encourage more research in this area, and to bring together like-minded researchers, we are holding a conference on the theme of Managerially Relevant Consumer Insights in Bern, Switzerland, July 5-7, 2019.

A key objective of the conference is to better understand how insights and research on consumer behavior can be used to enhance managerial decision making, and especially how to support strategy formulation and implementation efforts. We believe “Crossing Boundaries” goes both ways; at this conference, researchers in consumer behavior can also learn from marketing strategy practice and marketing strategy research. The outcome of such an approach will be consumer-based strategies that lead to increased business performance.

This conference seeks to advance theory and evidence relating consumer insights to business strategies. We encourage a wide range of submissions: behavioral papers with field studies, consumer behavior projects based on research collaboration with industry, ethnography for market strategy purposes, as well as other unique approaches to creating strategically relevant consumer insights.

Topics:

We welcome submissions from any methodological paradigm; the key is a focus on consumers and managerial insights. Themes include, but are not limited to: the consumer journey, consumer experiences, consumer welfare, communities, innovation, desires and decision processes.

In addition to a stimulating focus on consumer insights for strategic actions, there will be opportunity to enjoy this wonderful area. The conference activities will include a boat trip on Lake Thun, a beautiful mountain lake with gorgeous views.

Boat trip here: Lake Thun

Formatting Guidelines

All manuscripts are to be submitted as TWO pdf documents via email to jcotte@ivey.ca. One pdf will be the Extended Abstract of the manuscript, and one file will be the identifying information. All identifying information, including any document properties, should be removed from the Extended Abstract pdf prior to submission. The pdf with your identifying information should include the Title Page, which should contain the title, the author(s) name, title, institution, address, telephone number, and e-mail address, any author(s) note or acknowledgment, and financial disclosure, if applicable.

Please format your Extended Abstract and Title Page generally according to the Journal of Marketing style guidelines, and include basics such as: Font: 12 point, Times New Roman, Text [Including references]: Double-spaced, left-justified. Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer.

Please note that the maximum length for your submission (the Extended Abstract) is 1500 words. This limit does not include references.

Code of Conduct

Scholars submitting papers to the conference are expected to act professionally in their research and conference participation. This means that if you submit to the conference, you should be prepared to review one Extended Abstract if asked to, that you guarantee that at least one of the authors will register for the conference and present the work (in the time slot allocated), and you assure that the submitted paper is your own work, and give appropriate credit to sources, including any previous work of the authors. At the conference itself, professional conduct is also expected, including asking presenters in advance whether photography of her/his presentation is allowed.

Submission

Send your submission to jcotte@ivey.ca by December 1, 2018. Submissions can be sent at any time before December 1, but the review process will begin then.

After Submission

All manuscripts will be subject to a blind review process using the Scientific Committee as primary reviewers, and will be evaluated based on fit with the conference theme of consumer behavior insights for managerial decision making, as well as conceptual and methodological rigor and the significance to of the conclusions for marketing management.

And Bern again!

Scientific Committee / Review Board

Amber Epp, University of Nebraska

Andrea Morales, Arizona State University

Andreas Fürst, University of Nurenberg, Germany

Andrew Stephen, Oxford University

Aner Sela, University of Florida

Aric Rindfleisch, University of Illinois

Barbara Kahn, Wharton

Bettina Nyffenegger, University of Bern, Switzerland

Cait Lamberton, University of Pittsburgh

Carlos Torelli, University of Illinois

Christoph Fuchs, Technical University of Munich, Germany

Claudia Townsend, University of Miami

CW Park, University of Southern California

Debbie MacInnis, University of Southern California

Dip Biswas, University of South Florida

Don Lehmann, Columbia University

Eileen Fischer, York University

HaeEun Chun, Cornell University

Harley Krohmer, University of Bern

John Deighton, Harvard Business School

Joseph Goodman, Ohio State University

June Cotte, Ivey Business School

Kelly Haws, Vanderbilt University

Kevin Lane Keller, Darmouth College

Lara Lobschat, University of Groningen, The Netherlands

Linda Price, University of Oregon

Lisa Cavanaugh, University of British Columbia

Lucia Malaer, University of Bern, Switzerland

Markus Giesler, York University

Martin Schreier, Business University of Vienna, Austria

Matt Thomson, Ivey Business School

Maura Scott, Florida State University

Michelle Weinberger, Northwestern University

Nathalie Spielmann, NEOMA Business School, France

Nicole Koschate-Fischer, University of Nurenberg, Germany

Niraj Dawar, Ivey Business School

Rajeev Batra, University of Michigan

Rajesh Bagchi, Virginia Tech

Ravi Mehta, University of Illinois

Reto Hofstetter, University of Lucerne, Switzerland

Richard Lutz, University of Florida

Robin Coulter, University of Connecticut

Ryan Hamilton, Emory University

Simona Botti, London Business School

Sonia Basu Monga, Rutgers University

Steve Nowlis, Washington University

Susan Fournier, Boston University

Timothy Heath, University of South Florida

Vanessa Patrick, University of Houston

Wayne Hoyer, University of Texas-Austin

Xin (Shane) Wang, Ivey Business School

Reminder of Submissions:

Send your submission to jcotte@ivey.ca by December 1, 2018. See you in Switzerland!