Relearning the Alphabet (Hint: it now starts with G)

We relearned the alphabet. It now starts with the letter “G.” Google announced last week that it would be reorganizing itself into a holding company called Alphabet. Not a rebrand, but a classic, (billion dollar) restructure.

Google is once again changing the game, restructuring to better position itself moving forward. After all, there was no logical place at a search company for Nest, a digital thermostat company. Google Calico did seem a little out of place for a company that got its start with CPCs, CPLs and AOVs.

It seems like a strong move business-wise. In fact, Google stocks immediately increased after the announcement. We learned the alphabet in preschool. It’s the building blocks of our educational foundation. The new name hints at the fact Alphabet will play an inherent part of our life— one we will continue to use on a daily and regular basis.

So in the spirit of this new alphabet, let’s relearn the ABCs— according to Google Alphabet.

A

Alphabet. Duh.

B

BackRub. The original name of Google.

C

Cutts. Matt Cutts that is… anyone seen that guy lately?

D

DeepMind. Artificial intelligence to a whole new level.

E

Efficiency. Here’s hoping to greater returns

F

Fiber. Bringing internet speeds to new heights.

G

Google! Of course

H

Hooli. Wait, that’s not owned by Alphabet?

I

Investment. Stocks rose immediately.

J

JK. Your domain is owned by BMW

K

Know It All. That’s Google Search.

L

Larry Page, the new Alphabet CEO

M

Maps. Of the Google kind.

N

Nest. Smart products for your home.

O

OG. Original Google. See 2004.

P

Pichai. As in Sundar Pichai the new head of Google.

Q

Questions. Yes, we all have them.

R

Revolutionary. See G- Google.

S

Sergy Brin. President of Alphabet.

T

Tony Fadell, CEO of Nest.

U

Umbrella operation. See Alphabet.

V

Ventures. Provides investments and capital-funding.

W

WiFi- Changing data and WiFi across the globe.

X

X Lab. The future

Y

YouTube. Still under Google. See: Google core product.

Z

Zero. Project Zero.

About the Author

Sara Leaf

Sara joined the Elite SEM Atlanta office as one of the founding team members of the SEO division. She is Google Analytics certified and along with her accounts, also manages content creation and production for the division. Sara is an avid college football fan (go Dawgs) and a self-diagnosed television addict.