ATTACHE–MOI

A passion. An olfactive trap. Addictive.

Since 2009

For the purposes of ICONOfly, diary of an accessory/ journal d'un accessoire -- a print publication -- Olivia Bransbourg, its founder and editor, invited several artists in 2009 -- musicians, chefs, writers, designers and perfumers -- to celebrate the world of bracelets. David Lynch, Andres Serrano, Lou Reed among many others participated.

The perfumers Christine Nagel and Benoist Lapouza metamorphosed the idea of a bracelet into a scent-canvas interwoven with wood, amber and musk notes. A very addictive olfactive trap called ATTACHE-MOI (tie me up). The sculptor Serge Mansau imagined for the Extrait de Parfum a flask-bracelet covered with gold leaf with an edition of 8 unique pieces.

The Eau de Parfum along with the publication were inaugurated with a one month exhibition at the Bon Marché Rive Gauche in Paris in 2009. The first edition sold out in one month.

A man and a woman in evening dress lie in bed talking in the sort of intimate, vaguely adversarial way. Their subject is a foreign name, "ATTACHE-MOI," evidently a perfume. He contends the name makes little sense. And then, just to be really irritating, that he also hates perfume. She, of course, knows better.

This short film was selected for the 2011 A Shaded View on Fashion Film Festival and was screened at Paris’ Centre Pompidou and at Miami’s Basel Art Fair.