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Latest Report Research

The U.S. travel market is projected to grow a
healthy 5% in 2018, benefiting from positive economic performance. Online
travel growth continues to outpace the overall market, and although supplier
websites are expected to grow slightly faster than OTAs, the balance between
suppliers and intermediaries will remain unchanged through 2022. This report
provides comprehensive market sizing and projections for the U.S. travel
industry from 2016-2022, and includes analysis of the key trends and players
that are shaping the market.

Online travel agencies’ share of the U.S. travel
market is projected to hold steady in 2018 at 19%, and hotels remain the
biggest segment for OTAs. The battle between intermediaries and suppliers for
online dominance remains fierce, and OTAs currently capture 38% of online
bookings. Expedia and Booking.com maintain their grip on the OTA market, with a
combined 92% share of OTA gross bookings. This report provides a high-level
overview of the U.S. OTA landscape, including key players, segment and
distribution analysis, and sizing projections through 2022.

Expedia and Booking.com continue to dominate the
U.S. online travel agency space, and the two are making deeper inroads into
segments outside flights and hotels. The two segment leaders, along with other
key players such as Google and TripAdvisor’s Viator, are actively targeting the
travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and
are exploring voice, machine-learning and chat-based functionality. This report
explores the most notable trends and stories that are currently impacting the
U.S. OTA landscape.