LAUNCH CAMPAIGN

In 2011, Artisans of Fashion was officially launched by then Premier the Hon. Barry O'Farrell at Sydney's Strand Arcade - known as The Home of Australian Fashion.

The Artisan’s of Fashion initiative was founded as an awareness campaign built around an online & social media platform that utilised the compelling nature & influence of high end fashion. In 2012 Artisans of Fashion brought together Australian designers who have worked with the artisan craft in India to promote the benefits of artistic collaborations and secure wider support and awareness for our cause. The AOF campaign shoot took place in rural India, highlighting the designer garments against a backdrop of traditional architecture, ancient laneways in weaving communities and the rural landscape.

The aim is to expand the project into a global on-line community with educational and cultural exchanges, designer/artisan collaborations with limited edition products and the development of village training resources for the next generation of artisans.