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I
recently
attended
the
IBM
Global
Business
Services
North
America
Executive
Summit,
a
meeting
to
gather
over
500
partners
and
some
of
the
foremost
industry
voices
in
the
business
division
for
professional
development
and
knowledge
sharing.
As
an
arm
for
event
support,
I
helped
partners
navigate
workshop
rooms
and
had
... [ + Read more ]

Digital
engagement
was
a
hot
topic
at
SXSW
2015.
Last
week
I
blogged
about
an
employee advocacy roundtable
where
IBM’s
Amber
Armstrong
and
others
spoke
of
the
need
to
trust
employees
to
be
the
voice
of
your
brand.
That
theme
came
up
again
in
the
“IBM
and
Twitter:
The
Future
of
Digital
... [ + Read more ]

Another
Super
Bowl
for
the
books.
The
Pats
took
home
the
championship
and
the
world
seems
to
care
a
little
less
about
deflated
balls.
Moving
on…February
is
the
month
that
most
of
us
celebrate
love
and
making
connections—it’s
the
perfect
time
to
focus
on
inflating
your
social
strategy.
Social
is
not
... [ + Read more ]

Episode
#6:
Listening
for
Signals
of
Unmet
Needs
Helping
sales
professionals
influence
buyers,
engage
clients
and
build
loyalty
in
today's
digital
age
of
business.
Be
smart
and
intentional
about
where
you
focus
your
effort.
It
doesn't
matter
how
fast
you
run,
if
you
are
running
in
the
wrong
direction
In
this
episode,
we
cover
... [ + Read more ]

Think
like
a
customer
to
boost
confidence
and
trust
in
your
social
brands
Wendy
Holmes,
IBM
ITSO
Social
Business
Manager
Why
engage
with
a
brand
on
Twitter
or
Facebook?
When
I
think
about
following
a
brand,
it’s
because
I’m
already
a
customer
or
considering
becoming
a
customer.
I
have
an
affinity
for
... [ + Read more ]

How
to
fail
at
social
selling
in
five
steps
and
succeed
in
three
Ben
Martin,
IBM
Social
Business
Enablement
Leader
UKI
@social_ben
5
steps
to
failure
at
social
selling
1.
Produce
content
2.
Promote
it
on
social
media
platforms
3.
Pray
for
comments
and
retweets
(RTs)
4.
Promote
some
more
5.
Be
disappointed
and
give
up
What
if
there
... [ + Read more ]

Teaching
a
man
to
“social”
fish:
A
proverb
for
marketing
teams
By
Tina
Williams,
IBM
Program
Manager
for
Social
Business
Initiatives
@ideasattjw
My
days
are
spent
focused
on
helping
marketing
teams
to
engage
sales
teams
and
technical
communities
in
social
activities.
I’ve
heard
a
lot
of
opinions
and
approaches
to
helping
“newbies”
learn
... [ + Read more ]

Why
my
account
got
suspended
on
Twitter
Ben
Martin,
IBM
Social
Business
Enablement
Leader
UKI
I
woke
on
Friday
morning
to
no
new
followers
and
no
retweets,
and
a
feeling
of
withdrawal
kicked
in
from
my
addiction
to
social.
(See
my
post
“Singing about Social”
for
more
on
my
social
addiction.)
Upon
opening
my
email,
... [ + Read more ]

Understanding
your
social
style:
I
am
an
owl.
I
do
not
Tweet.
By
Tina
Williams,
IBM
Program
Manager
for
Social
Business
Initiatives@ideasattjw
Are
you
reluctant
to
start
Tweeting?
Getting
involved
in
social
networks
like
Twitter
for
business
use
hasn’t
been
natural
for
me.
In
a
business
environment,
I
tend
to
spend
a
... [ + Read more ]

Cutting
through
the
noise
on
Twitter
By
Ben
Martin,
IBM
Social
Business
Enablement
Leader
UKI
Now
that
you’re
following
a
vast
quantity
of
people,
keeping
on
top
of
your
following
can
now
we
quite
daunting.
More
than
likely
you
have
over
two
hundred
people
providing
you
instant
news,
interesting
topics
that
... [ + Read more ]

The
5
W’s
of
Twitter
Chats
By
Katie
Keating,IBM
Cloud
Social
Business
Manager
Perhaps
you’ve
seen
them
pop
in
and
out
of
your
stream
on
Twitter,
or
maybe
you’ve
participated
in
one,
but
there’s
no
doubt
Twitter
chats
have
become
a
popular
social
media
pastime.
In
hopes
of
offering
some
helpful
tips
... [ + Read more ]