Nokia seen planning $127m Windows Phone launch campaign

Administrator

01:22, July 14, 2011

Nokia is reportedly planning on launching a global campaign this October to promote the launch of Windows Phone 7-powered smartphones, according to Marketing Magazine. The six-month advertising spree is said to cost the company about $127 million and is a key component of the struggling phone maker's battle against smaller but more popular makers such as Apple, RIM and HTC.

UK agencies expected to handle some of the project include Wieden & Kennedy, Fallon and R/GA, among others.

The Finnish phone maker refused to comment on the rumors, stating "it's not our policy to comment on specific campaigns for unannounced products."

Nokia's campaign would pale in comparison to the $500 million spent by Microsoft for the initial wave of Windows Phone marketing last year but would be large for an individual phone designer. Both are counting on each other as the two have been rapidly losing influence in the market.