The Hollywood Theaters chain announced today that they will be installing at least 100 3D Digital Projection Systems with RealD technology. According to the press release (see below), the installations have already begun, with a target of 64 to be complete by December and the rest will follow in early 2010.

"Moviegoers are seeking out the premium, fully immersive 3D experience only available with RealD's digital 3D technology," said Joseph Peixoto, president of worldwide cinema for RealD. "It's exciting to partner with Hollywood Theaters on this large number of screens so their nationwide audience can experience 'Avatar' and other upcoming releases in crystal clear RealD 3D."

"From the outstanding customer experience to the ease of operations, Hollywood Theaters believes RealD is the clear choice for 3D technology as we launch our digital deployment," said Clyde Cornell, chief operating officer for Hollywood Theaters. "And, fiscally speaking, partnering with RealD provides us the flexibility of being 3D capable on multiple screens in any one complex with a minimal capital expense."

RealD has equipped 4,000 screens worldwide with their technology. For more information, please see the press release below.

According to the release, Hollywood Theaters is the 8th largest theater circuit in the United States. The company operates 529 screens, with theaters in 20 states including: AL, AZ, CA, CO, FL, HI, KS, LA, MO, MT, NV, OH, OK, PA, TX, and WV including theaters in Guam, Saipan, American Samoa and Grand Cayman. (Search for Hollywood Theaters locations)

Press Release

RealD and Hollywood Theaters Partner for 100 RealD 3D Screens

LOS ANGELES, Oct. 26 /PRNewswire/ -- RealD, the global leader in 3D cinema, and Hollywood Theaters announced today that they have partnered to equip a minimum of 100 screens across the country and overseas with RealD 3D technology. The rollout, which has already begun, will see 64 RealD 3D installations by mid-December, and the additional RealD 3D screens will be added in early 2010.

"Moviegoers are seeking out the premium, fully immersive 3D experience only available with RealD's digital 3D technology," said Joseph Peixoto, president of worldwide cinema for RealD. "It's exciting to partner with Hollywood Theaters on this large number of screens so their nationwide audience can experience 'Avatar' and other upcoming releases in crystal clear RealD 3D."

"From the outstanding customer experience to the ease of operations, Hollywood Theaters believes RealD is the clear choice for 3D technology as we launch our digital deployment," said Clyde Cornell, chief operating officer for Hollywood Theaters. "And, fiscally speaking, partnering with RealD provides us the flexibility of being 3D capable on multiple screens in any one complex with a minimal capital expense."

A driving force of this year's record box office and theatre attendance, RealD is far and away the world's largest 3D cinema platform with over 9,000 screens under contract and nearly 4,000 RealD equipped screens installed worldwide with 300 exhibition partners in 48 countries.

About RealD

RealD is the global leader in 3D, bringing the most advanced and realistic digital 3D experience to cinemas worldwide. RealD's new generation technology, deployed across the world's largest 3D platform, provides a stunningly lifelike viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with 30 years of scientific development behind its systems. RealD's mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. Visit www.realD.com for more information.

About Hollywood Theaters

Portland, Oregon based Hollywood Theaters is the 8th largest theater circuit in the United States. The company operates 529 screens, with theaters in 20 states including: AL, AZ, CA, CO, FL, HI, KS, LA, MO, MT, NV, OH, OK, PA, TX, and WV including theaters in Guam, Saipan, American Samoa and Grand Cayman. SouthGlenn Cinemas 14 in Centennial, CO; and Hollywood Theaters Port Orange, FL; projected to open by the end 2009. Hollywood Theater Holdings, Inc is a portfolio company of GTCR Golder Rauner LLC. Founded in 1980, GTCR pioneered the strategy of identify and partnering with outstanding executives to build companies. GTCR manages more than $8 billion in equity and mezzanine capital invested in more than 100 companies in a wide variety of industries over the last 25 years.

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