There are plenty of different ways to market to people. The main thing to do is figure out where the right audience is and then how to reach these people in ways that get them wanting to do business with the company.

Vijay Eswaran’s approach to marketing is very ethical. He does not seek to gain customers through spamming. However, he does have a thick skin and is persistent because he believes in his cause. One thing he and his company does which is very effective when it comes to marketing is actually engage in communities.

Among the platforms they use are social media accounts. They use these accounts in order to meet the community that they believe their business is relevant to and engage them in their conversations. Instead of trying to advertise, they talk about the topic that is being discussed.

For instance, if he wants to present the image of someone who is positive and even humorous, this will definitely attract followers which he could market to so that they will want to visit his site. Another thing he can do to go along with the engagement is talk about his business plan.