How do you eat an elephant? What a silly question! Adult elephants range from 6,000 – 12,000 pounds – eating all of that would be a very large (no pun intended) and daunting task. But, hypothetically speaking, if you were to eat an elephant, how would you accomplish that?

One bite at a time, of course.

By the way, how does eating an elephant have anything to do with creating a plan to sell more business?

How To Implement A Simple Plan To Sell More Business In The New Year

Generating 70+ new leads in a year might seem like an unrealistic goal, similar to eating an elephant. However, if you break it down into “one bite” increments, you will see how generating 70+ new leads is, in fact, a very obtainable goal.

To start, keep in mind the mentality behind “one bite at a time” is to keep the task at hand, in this case, generating 70+ qualified leads in 12 months, simple and manageable. With this mind set, you will be able to see the impact this method can have on your lead generation, appointment setting efforts, and ultimately, the ability to sell more business.

Existing/prioritized prospect records that justify continued calling (assuming that 50% of November’s 200 do not warrant additional calls this month)

= 200

Total December prospect records

3

Call attempts into each record on average

8

Calling hours required each week (1.6 hours per day)

6

Lead opportunities identified in December

72

Cumulative lead opportunities identified YTD

In conclulsion

There you have it, the results of a disciplined approach to the new year– 72 leads in 12 months and now you are a sales pro! As with any lead generation project, some of these will not work out, but the game of numbers tells us a good amount will convert into proposals, then become new customers for you. Additionally, you will have developed a great database (pipeline) of future opportunities.

Lead generation and appointment setting isn’t as bad as you might have thought. By the way, how did that elephant taste?

HOW TO IMPLEMENT A SIMPLE PLAN TO SELL MORE BUSINESS – APPOINTMENT SETTING AND LEAD GENERATION

How do you eat an elephant? What a silly question! Adult elephants range from 6,000 – 12,000 pounds – eating all of that would be a very large and daunting task (no pun intended). But, hypothetically speaking, if you were to eat an elephant, how would you accomplish that?

One bite at a time, of course.

By the way, how does eating an elephant have anything to do with telemarketing?

Generating 70+ new leads in 2016 might seem like an unrealistic goal, similar to eating an elephant. However, if you break it down into “one bite” increments, you will see how generating 70+ new leads is, in fact, a very obtainable goal.

To start, keep in mind that the mentality behind “one bite at a time” is to keep the task at hand, in this case, generating 70+ qualified leads in 12 months, simple and manageable. With this mind frame, you will be able to see the simplistic impact this method can have on your lead generation and appointment setting efforts. Here is how you do it:

Existing/prioritized prospect records that justify continued calling (assuming that 50% of November’s 200 do not warrant additional calls this month)

= 200

Total December prospect records

3

Call attempts into each record on average

8

Calling hours required each week (1.6 hours per day)

6

Lead opportunities identified in December

72

Cumulative lead opportunities identified YTD

There you have it, the results of a disciplined approach to 2016 – 72 leads in 12 months and now you are a sales pro! Obviously, some of these will not ultimately work out, but certainty, a good amount of them will convert into proposals, then become new customers for you. Additionally, you will have developed a great database (pipeline) of future opportunities.

Lead generation and appointment setting isn’t as bad as you might have thought. By the way, how did that elephant taste?

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Dunlap Marketing helps sales organizations maximize sales staff resources. Your salespeople are more valuable when they are cultivating qualified opportunities rather than cold calling. Let Dunlap Marketing do the prospecting and pre-qualification work for you.