As part of the crusade, the organization has created pink pins designed by the Creative Group at Condé Nast that will likely be spotted affixed to hordes of NYFW attendees. (Full disclosure: Condé Nast is the parent company of allure.com and publishes sister titles, including teenvogue.com, glamour.com, and self.com.) Thankfully, NYFW doesn't start until Thursday, as the pins were distributed today to a slew of designers, PR agencies, modeling agencies, creative agencies, fashion week locations, industry influencers, and press.

The CFDA also asked designers to wear the pin on their walk down the runway during the grand finale of their fashion shows, although we don't have a formal tally of who's in and who's not. However, brands and designers already committed to supporting the cause include Diane von Furstenberg, Carolina Herrera, Cushnie et Ochs, Public School, Jonathan Simkhai, Kate Spade New York, Rosetta Getty, Proenza Schouler, Mara Hoffman, Narciso Rodriguez, Milly, Prabal Gurung, Tory Burch, and Zac Posen. (Just a few, right?)

"We know that so many people stand with Planned Parenthood–including designers and entertainers–because they and their loved ones have relied on Planned Parenthood for health care, including life-saving care like cancer screenings, birth control, STI testing and treatment and sex education," CFDA board member Tracy Reese shared in a statement, "By creating a visually engaging and fashionable pin, we hope to create an organic social media movement promoting awareness education."

To that effect, the CFDA is encouraging those who get their hands on a pin to post a picture of themselves wearing it using the hashtag #IStandwithPP, one that's been circulated when vouching for the women's health care organization before.

After the CFDA announced a partnership with Planned Parenthood, Cecile Richards, the president of PP, had her own sage words in the statement. "We are truly thrilled by the Council of Fashion Designers of America’s show of support for Planned Parenthood at New York fashion week," Richards said. "Planned Parenthood has stood defiantly in the face of opposition for a century, and we’re not backing down now. The American people overwhelmingly support our organization and strongly oppose ‘defunding’ care at our health centers. Planned Parenthood’s millions of supporters, including the CFDA, are mobilizing to protect access to reproductive health and rights for everyone, including the 2.5 million patients we serve, and we will continue to fight to ensure that all people can get the care they need."