The agency won “Best of Nontraditional Advertising” for its “Empty Nest” campaign for the Memphis Redbirds and “Best of Radio” for its “I Don’t Know” campaign for Southland Park Gaming & Racing. Gold Awards were also received for the following campaigns:

“It’s an honor to be recognized for our work at this year’s ADDY Awards,” said Gary Backaus, chief creative officer at archer>malmo. “We’re proud to be a part of the strong creative community we have in Memphis.”

Every year, the American Advertising Federation holds local awards ceremonies across the country to recognize the finest work in advertising. The local Memphis awards are the first in a three-step process, followed by the District 7 awards in April and the American Advertising Awards in June.