Inspired Design, Informed By People

The design work we’re doing is all based on user research. Understanding the people we design for is critical for a successful user experience.

Karen Clark Cole, CEO and Co-founder

Modern design isn’t thinking big enough about brand. A smart and crafted user experience is how brand becomes truly alive.

Bill Flora, CCO

The ways organizations can interact with their customers is changing rapidly — smart products, voice, VR — and just keeping up won't cut it. You have to provide compelling brand experiences on every platform.

Kelly Franznick, CIO and Co-founder

Blink is a UX research and design firm that works with great companies to create meaningful digital products, brands, and experiences.

What we Believe

The Experience is the Brand

The way a customer uses your product is the way they perceive your brand. Our evidence-driven design approach creates inspired experiences that reflect the brand behind them.

Evidence is Stronger Than Opinions

From identifying the business opportunity to specifying the very last design detail, research leads to superior and more confident solutions.

Beautiful WorksBetter

Science agrees — attractive things outperform the competition. We are dedicated to form and function and believe that beautiful makes for a better user experience.

Prototyping Gets You There Faster

A prototype conveys design ideas in a way that stakeholders and users can easily experience and understand.