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Kevin Wirth and Zell Rowland: re-learning fishing - and life - without cigarettes

Between the two of them, Kevin and Zell have qualified for the Bassmaster Classic over 25 times and earned over $2 million in prize money. They've also caught a whole mess of fish. What they haven't done yet is quit smoking, much less on the air in front of thousands of viewers. It's a big challenge, but they aren't going to do it alone. They'll be re-learning life - and fishing - without cigarettes with the help of EX.