A NEW service to help people stop smoking has been launched in Leicestershire and Rutland.

Quit 51 aims to encourage the counties’ 96,000 smokers to quit, in order to improve their health.

Commissioned by Leicestershire County Council, the free service is easily accessible through the internet and public venues such as pharmacies, GP surgeries, dentists and hospitals.

Aaron Bohannon, senior public health manager at Leicestershire County Council, said: “Stopping smoking can make a real difference to your lifestyle and health, both in the long and short term, as well as your bank balance.

“However, we recognise that quitting can be tough which is why we are pleased to be working with Quit 51 to offer support and advice to anyone who needs it.”

“Emma Croghan, director of healthy lifestyles at Quit 51, said: “We are delighted to bring our award-winning service to Leicestershire and Rutland.

“We look forward to supporting smokers in their quit attempt, and helping to save lives and reduce smoking related illnesses and long term conditions.”

People are able to refer themselves to Quit 51 by calling the helpline on 0800 622 6968, emailing ,texting smokefree to 66777 (an adviser will call you back) or by registering at www.quit51.co.uk

Quit 51 can also be followed on Facebook and via Twitter @quit51adviser