Metrics, successes & flaming disasters in digital marketing

This fake commercial by John Nolan hit the scene a few years ago and made the rounds here at Luminate today when someone spotted mouse-sized teeth marks in the foil of a protein bar in our kitchen.

It’s sort of too bad it’s not advertising a real brand. Though, of course, you might not want your potential customers associating you with a dead rat, belly up in a trap, the haunting voice of Jim Morrison reminding you of your imminent demise. Mmm, pass the Nolan’s.