urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences - Tags - healthcare The healing power of change 292013-07-01T17:02:56-04:00IBM Connections - Blogsurn:lsid:ibm.com:blogs:entry-06b8f91d-4926-4e03-80aa-e2f1c7edb02aConvergence: What does it mean for our health care systems?Heather FraserHFRASER@uk.ibm.com110000CKSMactiveComment Entriesapplication/atom+xml;type=entryLikes2013-06-11T08:10:07-04:002013-06-11T09:48:36-04:00<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">The global health care industry is transforming in response to demands for better quality, decreased costs and easier access. In addition, we are seeing greater focus on improving health, wellness and care for consumers and patients. To enable this transformation to happen we are seeing participants in the ecosystem re-evaluate their current roles and indeed redefining industry boundaries. For example:</span></span></p>
<ul dir="ltr" style="margin-left: 40px;">
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">health plans and providers joining forces to provide more patient-centered care</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">providers taking on greater insurance risk </span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">healthcare being provided at a neighborhood level by retailers through care clinics</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">greater activation of employers in demanding better quality and more efficient healthcare coverage for their employees</span></span></li>
</ul>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">This week </span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">at the<a href="http://www.ahip.org/Conferences/Institute2013/">AHIP&nbsp;Institute&nbsp;2013&nbsp;conference</a> in Las Vegas</span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">, the </span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">AHIP Foundation&rsquo;s newly launched <a href="http://www.healthsystemssolutions.org/content/about">Institute&nbsp;for&nbsp;Health&nbsp;Systems&nbsp;Solutions</a> (IHSS) and<a href="http://www-935.ibm.com/services/us/gbs/thoughtleadership/">IBM&rsquo;s&nbsp;Institute&nbsp;for&nbsp;Business&nbsp;Value</a> will be presenting a jointly developed point-of-view </span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">on convergence in the health care ecosystem.&nbsp; </span></span></p>
<p dir="ltr">
<span style="color:black;"><span style="font-family:arial;"><span style="font-size:10.0pt;">Our research looked at how organizations are currently defining convergence and what&rsquo;s different to the earlier attempts to manage and co-ordinate care. So what makes us optimistic that today&rsquo;s efforts will be successful? </span></span></span></p>
<ul dir="ltr" style="margin-left: 40px;">
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">better aligned public and private sectors in seeking improved health and lowering cost</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">increased ability for participants to share risk and align financial incentives through use of technology</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">effective optimization of care processes and understanding best practice and care enabled by data</span></span></li>
</ul>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Industry leaders that truly understand the converging business models will be called upon to help influence, design and execute the changes needed to transform the health care system. </span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">This will not be without its challenges such as financial and regulatory tensions. But to</span></span><span style="font-family:arial;"><span style="font-size:10.0pt;"> do so they need to embrace a number of foundational elements that include: </span></span></p>
<ul dir="ltr" style="margin-left: 40px;">
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">cultural and leadership abilities to collaborate outside their own four walls</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">creating transparency through developing new competencies in sharing innovations, data and processes</span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">shared governance and financial alignment across parties</span></span>.</li>
</ul>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Finally our point-of-view identifies a number of competencies and capabilities that health system participants will require to support a movement to convergence and provides a structure for considering your organization&rsquo;s journey to maturity in the new health care system.</span></span></p>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">To find out more: </span></span></p>
<ul dir="ltr" style="margin-left: 40px;">
<li>
<p>
<span style="font-family:arial;"><span style="font-size:10.0pt;">join Gary Bacher (<span style="color:black;">Director, AHIP Foundation&rsquo;s Institute for Health Systems Solutions (IHSS)&nbsp;)</span></span>, Barry Mason (<span style="color:black;">Vice President, Global Healthcare Payers, IBM Global Healthcare and Life Sciences Industry) and Brad Stuart (Senior Medical Director, Sutter Care at Home) on</span></span> <a href="http://www.ahip.org/Conferences/Institute2013/Schedule/">Thursday,&nbsp;June&nbsp;13&nbsp;at&nbsp;the&nbsp;AHIP&nbsp;Institute&nbsp;2013&nbsp;conference&nbsp;from&nbsp;1:45-2:30pm</a></p>
</li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">follow our tweets at <a href="https://twitter.com/search?q=%23AHIPInstitute"><span style="text-decoration:none;text-underline:none;"><span style="color:black;">#AHIPInstitute</span></span></a></span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">, </span></span><span style="font-family:arial;"><span style="font-size:10.0pt;">#ibmhealthcare</span></span><span style="background:white;"><span style="color:#333333;"><span style="font-family:arial;"><span style="font-size:10.0pt;"> and #ibmibv</span></span></span></span></li>
<li>
<span style="font-family:arial;"><span style="font-size:10.0pt;">look for our follow-up blog from Barry Mason on #ibmhealthcare</span></span> with link to the paper<em>.</em></li>
</ul>
The global health care industry is transforming in response to demands for better quality, decreased costs and easier access. In addition, we are seeing greater focus on improving health, wellness and care for consumers and patients. To enable this...001077urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-fafb65a7-756a-48fa-85b6-2c7477497afaIBM Smarter Care: Transforming Systems of CareSusan D. Noacksusan.noack@us.ibm.com27000193QKactiveComment Entriesapplication/atom+xml;type=entryLikes2013-05-22T16:52:28-04:002013-05-22T16:54:03-04:00<p dir="ltr" style="text-autospace:none;">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Attending the annual eHealthWeek / World of Health IT Conferences in Dublin, Ireland last week reminded me of how common the pressures our communities face, no matter what town, country or region of the world. Ageing populations, growth in chronic disease and insufficient resources are stressing our already stretched healthcare and societal systems. We know that communities thrive and grow economically with healthy and productive citizens.&nbsp; Yet when it comes to health and wellness, driving toward better outcomes and lower costs, our systems &nbsp;of care &ndash; hospitals, primary care, payers, social services, home health agencies and even our own families are challenged to accomplish real change. </span></span></p>
<p dir="ltr" style="text-autospace:none;">
<span style="font-family:arial;"><span style="font-size:10.0pt;">However, at the same time, exponential growth and unprecedented, diverse &nbsp;new data&nbsp; is becoming accessible, creating new opportunities to observe, analyze and coordinate the interconnections between social determinants, clinical factors and life choices that impact our health. </span></span></p>
<p dir="ltr" style="text-autospace:none;">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Taking advantage of this opportunity requires a holistic focus on the individual &ndash; a new approach IBM calls <a href="http://www.ibm.com/smarterplanet/us/en/smarter_care/overview/">Smarter Care</a>. Smarter Care can be integral to a city&rsquo;s or community&rsquo;s economic vitality and a fundamental aspect of economic development.&nbsp; Smarter Care unites healthcare providers, public and private payers, life sciences, and social programs/benefits providers to provide optimal care to citizens.&nbsp; It takes an ecosystem of organizations that must come together and collaborate to care for an individual or a family unit.</span></span></p>
<p dir="ltr" style="text-autospace:none;">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Creating integrated communities of care requires common goals -- centered on the individual: to know the person&rsquo;s context and the populations they are a part of, and to deliver more individualized care that can help improve outcomes and lower costs.</span></span></p>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Take the case of <a href="http://ibm.co/13tAeGq">Catalonia, Spain</a>. Sixty percent of its population over 65 has chronic diseases and consumes 70 percent of the region&rsquo;s healthcare resources. Through a pilot program, the <a href="http://www.gencat.cat/ics/english.htm">Catalan Institute of Health</a> is working closely with the Catalonian government to tackle the problem through a more coordinated chronic disease management process. The organizations are pulling together information that previously resided in more than 20 databases and many custom and commercial applications to provide a holistic view of each patient.</span></span></p>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">In the <a href="http://www-03.ibm.com/press/us/en/pressrelease/41065.wss">Region of Southern Denmark</a> (RSD), 22 percent of the citizens suffer from some form of a chronic illness, including about 70,000 who suffer from heart disease. To combat this problem, RSD is launching a pilot program with IBM to facilitate real-time communication among patients, physicians, pharmacists, mental health professionals and specialists so all parties have insight into patient care plans.</span></span></p>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Smarter Care can enable a new way of thinking for private and public sector organizations. It delivers on the promise of holistic and individualized care, focusing on people, not programs. To learn more about Smarter Care visit: <a href="http://www.ibm.com/smarterplanet/us/en/smarter_care/overview/">http://www.ibm.com/smarterplanet/us/en/smarter_care/overview/</a></span></span></p>
<p dir="ltr">
<span style="font-family:arial;"><span style="font-size:10.0pt;">Join us in the dialog at <strong><a href="http://www.himssfuturecare.com/">http://www.himssfuturecare.com/</a> </strong></span></span></p>
Attending the annual eHealthWeek / World of Health IT Conferences in Dublin, Ireland last week reminded me of how common the pressures our communities face, no matter what town, country or region of the world. Ageing populations, growth in chronic disease and...002823urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-d4373726-3d54-4287-a641-62644252802eHow Healthcare is Mining, Using Your Data -- CNBC Interview with IBMPenny SchlyerPSCHLYER@US.IBM.COM270004ESG6activeComment Entriesapplication/atom+xml;type=entryLikes2013-05-03T10:20:10-04:002013-05-03T10:20:10-04:00<p class="first" dir="ltr">
Watch this short video interview with Dr. Marty Kohn, chief medical scientist with IBM to learn about some innovative uses of big data technology to help improve outcomes of patients. The transcript is below and here is a link to the video itself. <a href="http://yhoo.it/158bXsq">http://yhoo.it/158bXsq</a></p>
<p class="first" dir="ltr">
Did you know there&rsquo;s new information collected about you, every time you go to the doctor? But what happens to that data after you leave? Roughly 80 percent of collected health data is stored in hundreds of different <a href="http://www.cnbc.com/id/100701009">forms</a> such as lab results, images and medical transcripts, making it virtually useless.</p>
<p dir="ltr">
That&rsquo;s why health-care organizations are leveraging big data technology to capture patient information. The idea is to improve health care through care coordination, population health management and patient engagement and outreach.</p>
<p dir="ltr">
Marty Kohn, chief medical scientist for <a href="http://finance.yahoo.com/q?s=ibm&amp;ql=1">IBM</a> Research and a former ER doctor said, &ldquo;The U.S. lags most other countries in health care. Our <a href="http://finance.yahoo.com/news/nextgen-healthcare-selected-fillmore-county-215300848.html">health-care</a> system needs a transformation to compare to those around the world. We need to make it more personalized to make it more efficient and safer.&rdquo;</p>
<p dir="ltr">
Kohn offered three examples of how big data is already transforming patient health care at various organizations.</p>
<p dir="ltr">
<strong>Data-driven decisions:</strong> This is when new evidence, or secondary evidence, is drawn from existing data. Big data can search for patient similarities through thousands of characteristics to help diagnose a problem.</p>
<p dir="ltr">
<strong>Stream computing: </strong>In stream computing, data is not collected and stored. It&rsquo;s used &ldquo;near real-time,&rdquo; or the time minus minimal processing delays.</p>
<p dir="ltr">
At The Hospital for Sick Children in Toronto, for example, every baby in the neo-natal ICU has vitals monitored and can predict an upcoming problem before it happens. Hospital staff will be alerted to a life-threatening infection up to 24 hours earlier than current practices.</p>
<p dir="ltr">
<strong>Patient Care and Insight:</strong> This third use involves predictive data analysis for high-risk patients.</p>
<p dir="ltr">
Kohn said using the information around us will help doctors make better decisions. Technology enables doctors and health-care providers to create better health-care patterns for the future, he said.</p>
Watch this short video interview with Dr. Marty Kohn, chief medical scientist with IBM to learn about some innovative uses of big data technology to help improve outcomes of patients. The transcript is below and here is a link to the video itself....001294urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-d78b0d87-6690-4b86-8c8f-9d861acaf299Healthcare Data Security: Is your data secured?Sumeet KadSUMEET.KAD@IN.IBM.COM270005HKTPactiveComment Entriesapplication/atom+xml;type=entryLikes2013-04-04T01:53:19-04:002013-04-04T01:58:23-04:00<div>&nbsp;</div><div><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;">Last year, a
major insurer in US paid $18.5 million in fines. Reason: three years ago,<span class="apple-converted-space">&nbsp;</span></span><span style="line-height: normal; outline: none 0px;">57 non-encrypted hard drives
containing sensitive patient information were stolen from this insurer which
led to the exposure of protected health information of more than 1 million
individuals. There are several of such instances which has endangered secured
patient health information and data. A recent finding suggested that over last
two years 94% of healthcare organizations have experienced at least one
security breach. &nbsp;According to a study, the average cost of a data breach
to a healthcare organization is around $2.4 million.</span></div><p class="MsoNormal" style="line-height:normal"><o:p></o:p></p>
<p class="MsoNormal" style="line-height:10.5pt;background:white;vertical-align:
top"><u1:p><span style="font-size: 9pt; font-family: Arial, sans-serif;">Citing these, healthcare organizations (provider and payers) are
increasingly shifting their focus to secure confidential patient data. They
have to comply with regulations such as Health Insurance Accountability and
Portability Act (HIPPA) and Health Information Technology for Economic and
Clinical Health (HITECH) Act. Also, since mhealth has progressively made
inroads into how data is shared&nbsp;among&nbsp;providers and patients,
healthcare organizations are making ardent efforts to ensure that privacy and
security measures are regularly updated, reliable, standardized and
sustainable.<span class="apple-converted-space">&nbsp;</span><a href="http://www.mhimss.org/sites/default/files/resource-media/pdf/Securing%20Mobile%20Devices%20-%20IBM.pdf" style="outline: none 0px;font-size:inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">IBM GTS thought leadership paper</span></a><span class="apple-converted-space">&nbsp;</span>describes the most frequently seen
mobile device security threats as: Loss and Theft, Malware, Spam, Phishing
Bluetooth and Wi-Fi.<o:p></o:p></span><u1:p></u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: 10.5pt; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="font-size: 9pt; font-family: Arial, sans-serif;">According to<span class="apple-converted-space">&nbsp;</span><a href="http://www.mhimss.org/sites/default/files/resource-media/pdf/HIMSS_Mobility_Security_in_Healthcare_Final.pdf" style="outline: none 0px;font-size:inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">HIMSS Security Work Group</span></a><span class="apple-converted-space">&nbsp;</span>the following practices can be adopted
to successfully protect data: real time activity monitoring, authentication,
access control and entitlement management, encryption programs, firewall
maintenance, risk transfer activities, antivirus applications, integrated
mobile security strategies, data transformation, and network security. This&nbsp;<a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/strengthening_mhealth_security_privacy1?lang=en_us" style="outline: none 0px;font-size:inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">blog</span></a>&nbsp;post talks in details about mhealth security
and its importance. Refer to IBM whitepaper<span class="apple-converted-space">&nbsp;</span></span><span style="outline: none 0px;font-size:inherit"><span style="font-size: 9pt; font-family: 'Arial Unicode MS', sans-serif; border: 1pt none windowtext; padding: 0in;">‘</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;"><a href="https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-infomgt&amp;S_PKG=ov3787" style="outline: none 0px;font-size:inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">Understanding holistic database security</span><span style="outline: none 0px;font-size:inherit"><span style="font-family:&quot;Arial Unicode MS&quot;,&quot;sans-serif&quot;;
border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;padding:0in">’</span></span></a><span class="apple-converted-space">&nbsp;</span>to gain an insight into strategies to
successfully protect data. Adoption of these practices has led to a decline in
the number of security breaches in 2013 amongst healthcare organizations but
there is still need to make improvements in securing sensitive data.<o:p></o:p></span><u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="font-size: 9pt; font-family: Arial, sans-serif;">Refer to the IBM white paper,<span class="apple-converted-space">&nbsp;</span></span><span style="outline: none 0px;
font-size:inherit"><span style="font-size: 9pt; font-family: 'Arial Unicode MS', sans-serif; border: 1pt none windowtext; padding: 0in;">‘</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;"><a href="https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=sw-infomgt&amp;S_PKG=ov11519&amp;S_TACT=109HF63W&amp;S_CMP=is_bdwp15_bdhub" style="outline: none 0px;font-size:inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">Data-driven healthcare organizations use big data analytics for
big gains</span></a></span><span style="outline: none 0px;font-size:inherit"><span style="outline: none 0px;font-size:inherit"><span class="MsoHyperlink"><span style="font-size: 9pt; font-family: 'Arial Unicode MS', sans-serif; border: 1pt none windowtext; padding: 0in;">’</span></span></span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;">, to
understand how healthcare organizations are effectively using big data to
provide better quality of care while reducing costs and maintaining security of
the data.<o:p></o:p></span><u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="font-size: 9pt; font-family: Arial, sans-serif;">Visit the</span><span style="outline: none 0px;font-size:inherit"><span style="font-size: 9pt; font-family: 'Arial Unicode MS', sans-serif; border: 1pt none windowtext; padding: 0in;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;"><a href="http://www.ibmbigdatahub.com/" style="outline: none 0px;font-size:inherit;
overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;
mso-border-alt:none windowtext 0in;padding:0in">IBM Big Data Hub</span></a></span><span style="outline: none 0px;font-size:inherit"><span style="font-size: 9pt; font-family: 'Arial Unicode MS', sans-serif; border: 1pt none windowtext; padding: 0in;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;">to get
more information on big data and go through latest blogs, articles, videos,
podcasts, whitepapers and reports on big data and data security. Also, follow<span class="apple-converted-space">&nbsp;</span><a href="https://twitter.com/IBMHealthcare" style="outline: none 0px;font-size:
inherit;overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;
mso-border-alt:none windowtext 0in;padding:0in">@ibmhealthcare</span></a><span class="apple-converted-space">&nbsp;</span>and<span class="apple-converted-space">&nbsp;</span><a href="https://twitter.com/IBMbigdata" style="outline: none 0px;font-size:inherit;
overflow:hidden"><span style="color:#745285;border:none windowtext 1.0pt;
mso-border-alt:none windowtext 0in;padding:0in">@ibmbigdata</span></a><span class="apple-converted-space">&nbsp;</span>to be updated in the field of
healthcare and big data.<o:p></o:p></span></p>&nbsp; Last year, a
major insurer in US paid $18.5 million in fines. Reason: three years ago, &nbsp; 57 non-encrypted hard drives
containing sensitive patient information were stolen from this insurer which
led to the exposure of protected health...001437urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-29ea3131-de78-4788-a8ca-d3dac5885c4bHow Collaboration would drive the growth of Social Business in Healthcare?Michelle Tuttlemichtuttle@us.ibm.com1100005PJ6activeComment Entriesapplication/atom+xml;type=entryLikes2013-03-11T11:44:05-04:002013-03-21T10:39:34-04:00001265urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-bd5154c6-6731-4252-965f-b44f2a1864deFrom evidence to insight: achieving outcomes that matterSusan D. Noacksusan.noack@us.ibm.com27000193QKactiveComment Entriesapplication/atom+xml;type=entryLikes2013-02-07T23:55:49-05:002013-02-07T23:57:13-05:00<!-- [if gte mso 9]&amp;gt;&amp;lt;xml&amp;gt;
&amp;lt;w:WordDocument&amp;gt;
&amp;lt;w:View&amp;gt;Normal&amp;lt;/w:View&amp;gt;
&amp;lt;w:Zoom&amp;gt;0&amp;lt;/w:Zoom&amp;gt;
&amp;lt;w:PunctuationKerning/&amp;gt;
&amp;lt;w:ValidateAgainstSchemas/&amp;gt;
&amp;lt;w:SaveIfXMLInvalid&amp;gt;false&amp;lt;/w:SaveIfXMLInvalid&amp;gt;
&amp;lt;w:IgnoreMixedContent&amp;gt;false&amp;lt;/w:IgnoreMixedContent&amp;gt;
&amp;lt;w:AlwaysShowPlaceholderText&amp;gt;false&amp;lt;/w:AlwaysShowPlaceholderText&amp;gt;
&amp;lt;w:Compatibility&amp;gt;
&amp;lt;w:BreakWrappedTables/&amp;gt;
&amp;lt;w:SnapToGridInCell/&amp;gt;
&amp;lt;w:WrapTextWithPunct/&amp;gt;
&amp;lt;w:UseAsianBreakRules/&amp;gt;
&amp;lt;w:DontGrowAutofit/&amp;gt;
&amp;lt;w:UseFELayout/&amp;gt;
&amp;lt;/w:Compatibility&amp;gt;
&amp;lt;w:BrowserLevel&amp;gt;MicrosoftInternetExplorer4&amp;lt;/w:BrowserLevel&amp;gt;
&amp;lt;/w:WordDocument&amp;gt;
&amp;lt;/xml&amp;gt;&amp;lt;![endif][if gte mso 9]&amp;gt;&amp;lt;xml&amp;gt;
&amp;lt;w:LatentStyles DefLockedState=&amp;quot;false&amp;quot; LatentStyleCount=&amp;quot;156&amp;quot;&amp;gt;
&amp;lt;/w:LatentStyles&amp;gt;
&amp;lt;/xml&amp;gt;&amp;lt;![endif][if !mso]&amp;gt;&amp;lt;object
classid=&amp;quot;clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D&amp;quot; id=ieooui&amp;gt;&amp;lt;/object&amp;gt;
&amp;lt;style&amp;gt;
st1\:*{behavior:url(#ieooui) }
&amp;lt;/style&amp;gt;
&amp;lt;![endif][if gte mso 10]&amp;gt;
&amp;lt;style&amp;gt;
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:&amp;quot;Table Normal&amp;quot;;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:&amp;quot;&amp;quot;;
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:&amp;quot;Times New Roman&amp;quot;;
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
&amp;lt;/style&amp;gt;
&amp;lt;![endif]-->
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Arial">We now
know, that with the sheer scale and burden of chronic disease exploding across
the globe, the ability to intercede requires a more systemic approach, with participation
across all stakeholders and varied organizations: from hospital to home, to
meals on wheels, to the resources, both private and public that support our
most vulnerable within our communities. <br></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Arial">The goal:
to coordinate and leverage our mutual efforts toward achieving the triple aim objectives
to improve population health, improve the patient experience and outcomes, and
to reduce costs. Today, we see organizations that are seizing the opportunity
to redefine their business models, creating new partnerships, and applying a
focus on delivering value across their entire operation. <br></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:Arial">From IBM’s work
with clients we see several strategies emerge as key enablers for delivering
greater value and achieving better outcomes: </span></p>
<ul style="margin-top:0in" type="disc"><li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:11.0pt;font-family:Arial">Evidence-based and standardized
care planning.</span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:11.0pt;font-family:Arial">Individual engagement and
empowerment.</span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:11.0pt;font-family:Arial">Coordination across boundaries</span><span style="font-size:11.0pt;font-family:Arial;mso-fareast-font-family:&quot;MS Mincho&quot;;
mso-fareast-language:JA">—</span><span style="font-size:11.0pt;font-family:
Arial">share care, accountability and risk.</span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:11.0pt;font-family:Arial">Transparency in quality and performance
reporting.</span></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1;tab-stops:list .5in"><span style="font-size:11.0pt;font-family:Arial">Understanding and influencing
their populations.</span></li></ul>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><b style="mso-bidi-font-weight:normal"><span style="font-size:11.0pt;font-family:Arial">&nbsp;</span></b><span style="font-size:11.0pt;font-family:Arial;mso-fareast-font-family:Batang;
mso-fareast-language:JA">Join us on <b>February 13, 2013 </b>in the IBM Virtual
Briefing Center, to learn more about the strategic activities that are enabling organizations to
deliver greater value and achieve outcomes that matter.</span><b style="mso-bidi-font-weight:normal"><span style="font-size:11.0pt;font-family:
Arial"> <a href="http://bit.ly/UlkUYn">Register</a> </span></b><span style="font-size:11.0pt;font-family:Arial">for “From evidence to insight:
Achieving outcomes that matter” webcast event. <br></span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span style="font-size:11.0pt;font-family:Arial">Can’t make the date? The broadcast
will be available on demand for your convenience. <span style="mso-spacerun:yes">&nbsp;&nbsp;</span>Or if you prefer, download the latest thought
leadership study from IBM: “<a href="http://www-935.ibm.com/industries/healthcare/achieving-outcomes-that-matter.html">From
evidence to insight: Achieving outcomes that matter</a>’” and read at your
leisure. <span style="mso-spacerun:yes">&nbsp;</span></span><span style="font-size:
11.0pt;font-family:Arial;mso-fareast-font-family:Batang;mso-fareast-language:
JA"></span></p>
We now
know, that with the sheer scale and burden of chronic disease exploding across
the globe, the ability to intercede requires a more systemic approach, with participation
across all stakeholders and varied organizations: from hospital to home,...00967urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-7f9926f8-51bc-4d3c-b58e-a2516d84fbb8Analytics across the healthcare ecosystem: Some initial findings from IBM surveyHeather FraserHFRASER@uk.ibm.com110000CKSMactiveComment Entriesapplication/atom+xml;type=entryLikes2013-01-30T09:18:33-05:002013-01-30T09:22:59-05:00<!-- [if gte mso 9]&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;xml&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:WordDocument&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:View&amp;amp;amp;amp;amp;amp;amp;gt;Normal&amp;amp;amp;amp;amp;amp;amp;lt;/w:View&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:Zoom&amp;amp;amp;amp;amp;amp;amp;gt;0&amp;amp;amp;amp;amp;amp;amp;lt;/w:Zoom&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:PunctuationKerning/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:ValidateAgainstSchemas/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:SaveIfXMLInvalid&amp;amp;amp;amp;amp;amp;amp;gt;false&amp;amp;amp;amp;amp;amp;amp;lt;/w:SaveIfXMLInvalid&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:IgnoreMixedContent&amp;amp;amp;amp;amp;amp;amp;gt;false&amp;amp;amp;amp;amp;amp;amp;lt;/w:IgnoreMixedContent&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:AlwaysShowPlaceholderText&amp;amp;amp;amp;amp;amp;amp;gt;false&amp;amp;amp;amp;amp;amp;amp;lt;/w:AlwaysShowPlaceholderText&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:Compatibility&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:BreakWrappedTables/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:SnapToGridInCell/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:ApplyBreakingRules/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:WrapTextWithPunct/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:UseAsianBreakRules/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:DontGrowAutofit/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:UseFELayout/&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;/w:Compatibility&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:BrowserLevel&amp;amp;amp;amp;amp;amp;amp;gt;MicrosoftInternetExplorer4&amp;amp;amp;amp;amp;amp;amp;lt;/w:BrowserLevel&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;/w:WordDocument&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;/xml&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;![endif][if gte mso 9]&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;xml&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;w:LatentStyles DefLockedState=&amp;amp;amp;amp;amp;amp;amp;quot;false&amp;amp;amp;amp;amp;amp;amp;quot; LatentStyleCount=&amp;amp;amp;amp;amp;amp;amp;quot;156&amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;/w:LatentStyles&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;/xml&amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;lt;![endif][if gte mso 10]&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;style&amp;amp;amp;amp;amp;amp;amp;gt;
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:&amp;amp;amp;amp;amp;amp;amp;quot;Table Normal&amp;amp;amp;amp;amp;amp;amp;quot;;
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:&amp;amp;amp;amp;amp;amp;amp;quot;&amp;amp;amp;amp;amp;amp;amp;quot;;
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:&amp;amp;amp;amp;amp;amp;amp;quot;Times New Roman&amp;amp;amp;amp;amp;amp;amp;quot;;
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
&amp;amp;amp;amp;amp;amp;amp;lt;/style&amp;amp;amp;amp;amp;amp;amp;gt;
&amp;amp;amp;amp;amp;amp;amp;lt;![endif]-->
<p class="MsoNormal"><span style="font-family:Arial;mso-ansi-language:EN-GB" lang="EN-GB">In the Fall of
2012, my colleague,</span><a href="https://twitter.com/C_Jayadewa">Chaturika Jayadewa,</a><span class="vcard"><span style="font-family: Arial;"><a href="../../../../profiles/html/simpleSearch.do?searchFor=270005BUA1&amp;searchBy=userid"><span style="color:windowtext;text-decoration:none;text-underline:none"></span></a> wrote a </span></span><a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/what_is_the_role_of_analytics_across_the_integrated_healthcare_life_sciences_ecosystem5?lang=en_us">blog</a><span class="vcard"><span style="font-family:Arial"> on the </span></span><span style="font-family:
Arial">role of analytics across the integrated healthcare &amp; life sciences
ecosystem – across </span><span style="font-family:Arial;color:black;
mso-fareast-language:JA;mso-bidi-language:HI">payers, providers and life
sciences organizations. </span><span style="font-family: Arial;">In it she
introduced a <span class="vcard">survey that we were undertaking in the</span></span><a href="http://www-935.ibm.com/services/us/gbs/thoughtleadership/"> IBM Institute for Business Value</a><span style="font-family:Arial"><span class="vcard">. The survey is now complete and contains data from
</span></span><span class="vcard">555 payers, providers and life sciences organizations <span style="font-family:Arial">around the world. The results will
be launched this quarter in a white paper. So what
have we been looking at in this survey and what were some of the initial
findings? </span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family:Arial">Healthcare reforms across the world
are dictating that organizations provide higher quality outcomes along with
greater cost effectiveness. How they redefine their value to their stakeholders
and what competencies will they need to do so? One of these competencies is collaboration
and building the tools and skills for collaborating and partnering is essential
for working with all stakeholders across the entire healthcare ecosystem. In
our survey we wanted to understand the place that analytics plays in enabling
this change.</span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family:Arial">We asked a series of questions
relating to use of analytics today and in the future. We wanted to understand
why and where the respondents were using analytics and the importance of
analytics to their organization. We also looked at what made for a successful
analytics project and what were the most common reasons for project delays.
Finally what competencies, analytics tool and technologies were required by the
organizations. </span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family:Arial">Our survey started by asking the
respondents to define analytics. Two-thirds of respondents said their
organizations were using traditional analytic methods such as standard business
reporting and dashboards; gaining actionable insight from data; computing
standard metrics for organizational reporting and using advanced mathematical
methods for generating insights from large data sets. The remainder told us that they
were using new analytic methods which allowed them to use ‘the right’
information to make ‘the right’ decision.</span></span></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family: Arial;">An earlier </span></span><a href="http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-analytics-widening-divide.html">survey</a><span class="vcard"><span style="font-family:Arial"> containing 107
Life Sciences responses conducted by IBM – MIT and Sloan Review described a path
to analytic sophistication which is helping to create a performance and
competitive advantage. The three analytic sophistication segments are</span></span></p>
<p class="MsoNormal" style="margin-left:18.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;
tab-stops:list 18.0pt;mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family:SimSun;mso-bidi-font-family:SimSun"><span style="mso-list:Ignore">-<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span></span><span class="vcard"><span style="font-family:
Arial">Aspirational with 33% of respondents stating they were making<span style="mso-spacerun:yes">&nbsp; </span>limited use of traditional analytic methods</span></span></p>
<p class="MsoNormal" style="margin-left:18.0pt;text-indent:-18.0pt;mso-list:l0 level1 lfo1;
tab-stops:list 18.0pt;mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family:SimSun;mso-bidi-font-family:SimSun"><span style="mso-list:Ignore">-<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span></span><span class="vcard"><span style="font-family:
Arial">Experienced with 49% as (actively increasing their usage of and type of
analytics</span></span></p>
<p class="MsoNormal" style=""><span class="vcard"><span style="font-family:SimSun;mso-bidi-font-family:SimSun"><span style="mso-list:Ignore">-<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span></span><span class="vcard"><span style="font-family: Arial;">Transformational with 18% having advanced analytics capabilities</span></span></p><p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span class="vcard"><span style="font-family: Arial;">Further findings from this study will
be made available over the coming weeks at the </span></span><a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/?lang=en_us">IBM Healthcare Perspective page</a><span class="vcard"><span style="font-family: Arial;">.</span></span><span class="vcard"><span style="font-size:12.0pt;
font-family:Arial;mso-fareast-font-family:Batang;mso-bidi-font-family:&quot;Times New Roman&quot;;
mso-ansi-language:EN-US;mso-fareast-language:KO;mso-bidi-language:AR-SA"></span></span></p>
In the Fall of
2012, my colleague, Chaturika Jayadewa, wrote a blog on the role of analytics across the integrated healthcare &amp; life sciences
ecosystem – across payers, providers and life
sciences organizations. In it she
introduced a survey that we...102111urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-c8c2b1e8-b1d2-45af-9158-e30d76681b14Social Business for Healthcare & Life Sciences: LinkedIn Campaign (Part 1)Sumeet KadSUMEET.KAD@IN.IBM.COM270005HKTPactiveComment Entriesapplication/atom+xml;type=entryLikes2013-01-23T02:07:44-05:002013-01-23T02:12:51-05:00<span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;">Following the
launch of IBM IBV study –<span class="apple-converted-space">&nbsp;</span></span><a href="https://w3-03.sso.ibm.com/services/practitionerportal/ppServlets/DisplayAttachment.wss?syntheticKey=B562859M78811Z63&amp;attachmentKey=2" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">The Business of Social
Business</span></a><span class="apple-converted-space" style="line-height: normal;"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;"><span style="outline: none 0px;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;">for<span class="apple-converted-space">&nbsp;</span></span></span><a href="http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=XB&amp;infotype=PM&amp;appname=GBSI_GB_TI_USEN&amp;htmlfid=GBE03532USEN&amp;attachment=GBE03532USEN.PDF" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">Healthcare</span></a><span class="apple-converted-space" style="line-height: normal;"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;"><span style="outline: none 0px;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;">and&nbsp;</span></span><a href="http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?subtype=XB&amp;infotype=PM&amp;appname=GBSI_GB_TI_USEN&amp;htmlfid=GBE03533USEN&amp;attachment=GBE03533USEN.PDF" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">Life Sciences</span></a><span class="apple-converted-space" style="line-height: normal;"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;"><span style="outline: none 0px;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white; background-position: initial initial; background-repeat: initial initial;">(HCLS), LinkedIn was used as
one of the tools to generate buzz for our&nbsp;</span></span><a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/can_social_business_help_to_create_a_true_value_ecosystem_in_healthcare_industry_join_us_for_socbizchat_on_twitter16?lang=en_us" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">twitter chat</span></a><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;"><span style="outline: none 0px;">&nbsp;and also to engage healthcare influencers, analysts and
others interested in the topic. We did this by using LinkedIn tools such as<span class="apple-converted-space">&nbsp;</span></span></span><a href="http://www.linkedin.com/answers?viewQuestion=&amp;questionID=1073027&amp;askerID=48210192&amp;browseIdx=0&amp;sik=1358859766915&amp;goback=%2Eamq&amp;goback=%2Eamq%2Eavq_1073027_48210192_0_1358859766915" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">Answers</span></a><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;"><span style="outline: none 0px;">,<span class="apple-converted-space">&nbsp;</span></span></span><a href="http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&amp;_applicationId=1900" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">Polls</span></a><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;"><span style="outline: none 0px;">,<span class="apple-converted-space">&nbsp;</span></span></span><a href="http://www.linkedin.com/groups?home=&amp;gid=1866463&amp;trk=anet_ug_hm&amp;goback=%2Eamq%2Enpv_48210192_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Egmp_1866463%2Egde_1866463_member_188583901%2Egmp_1866463" style="line-height: normal; outline: none 0px; text-decoration: initial; overflow: hidden;"><span style="font-size:9.0pt;font-family:
&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in;background:white">Groups</span></a><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;"><span style="outline: none 0px;">, Following Influencers and</span> </span><a href="http://www.linkedin.com/groupItem?view=&amp;gid=1866463&amp;type=member&amp;item=192001041&amp;qid=0d1e18ed-a7be-4ccb-80a6-7247a76c6f01&amp;trk=group_search_item_list-0-b-ttl&amp;goback=%2Eamq%2Enpv_48210192_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Egmp_1866463%2Egde_1866463_member_188583901%2Egmp_1866463" style="line-height: normal;"><span style="font-size:9.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#745285;
border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;padding:0in;
background:white">Status Updates</span></a><span style="line-height: normal; font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in; background-color: white;"><span style="outline: none 0px;">.</span></span><p class="MsoNormal" style="line-height:normal"><o:p></o:p></p>
<p class="MsoNormal" style="line-height:normal;background:white;vertical-align:
top"><u1:p><span style="font-size: 9pt; font-family: Arial, sans-serif;">Over 45 participants including HCLS leaders, influencers, analysts
&amp; entrepreneurs were a part of this LinkedIn campaign. Here is the summary
of the analysis of this campaign:<o:p></o:p></span><u1:p></u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="outline: none 0px;
font-size:inherit"><span style="font-size:9.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;
color:red;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">How can Social Business (social media, tools and capabilities)
help Healthcare and life Sciences Industry?<u1:p></u1:p></span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="font-size: 9pt; font-family: Arial, sans-serif;">Answers for this question
provided varied insights into the use of Social Business in Healthcare &amp;
Life-Sciences. The following are the highlights reflecting the usage of Social
Business:<o:p></o:p></span><u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><b style="outline: none 0px;
font-size:inherit"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">For consumers:</span></b><span class="apple-converted-space"><span style="font-size: 9pt; font-family: Arial, sans-serif;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;">Social
Business can help to mitigate the problem of misinformation that is available
on internet on which consumers rely for their health and drug related needs.
Social channels (not necessarily in the form of Facebook, Twitter, or Google+)
can help increase hospital/practice/doctor branding while ensuring that
consumers at large are able to access relevant and more importantly up to date
and accurate information.&nbsp;<o:p></o:p></span><u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><b style="outline: none 0px;
font-size:inherit"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">For Healthcare Professionals:</span></b><span class="apple-converted-space"><span style="font-size: 9pt; font-family: Arial, sans-serif;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;">Social groups can be created&nbsp;among&nbsp;doctors, nurses &amp;
paramedics to exchange notes about new procedures, cases, etc. By tying it in
with widely available material from academic publishers, a highly socialized
platform could benefit such professionals who are pressed for time. This
platform can help to acquire expertise on professional advisory boards, find
solutions to difficult and troubling patient issues and to provide alternative
strategies for care. Social media also leverages patient communities, recommend
health coaches who have patient HIT expertise, and physician-approved
smartphone and other apps (such as remote patient monitoring) for specific
patients and their conditions.&nbsp;<o:p></o:p></span><u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><b style="outline: none 0px;
font-size:inherit"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">For HCLS Organizations &amp; Hospitals:</span></b><span class="apple-converted-space"><span style="font-size: 9pt; font-family: Arial, sans-serif;">&nbsp;</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;">Hospitals can utilize social business to answer healthcare or
illness-related questions or simply provide medical information. Organizations
are increasingly using social media channels to leverage external talent
through crowd sourcing and hire skilled professionals. It can also be
effectively utilized to drive sales of new products and enter new markets by
encouraging entrepreneurship. It helps in generating innovative ideas for
better consumer experience and consumer attraction.<o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><b style="outline: none 0px;
font-size:inherit"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">Socializing Healthcare Experience:</span></b><span style="outline: none 0px;font-size:inherit"><span class="apple-converted-space"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">&nbsp;</span></span></span><span style="outline: none 0px;font-size:inherit"><span style="font-size: 9pt; font-family: Arial, sans-serif; border: 1pt none windowtext; padding: 0in;">&nbsp;</span><span style="outline: none 0px;font-size:inherit">Social Business enables more active
involvement between patients and doctors. It can include a multitude of
services that can be tied in with EHS type systems. It can act as health alarms
notifying people of their vaccinations, medical check-ups etc. Also, it can
serve as a handy reference tool for patients and family members with similar
ailments/diseases/treatments to contact one another and form support groups.</span></span><span style="font-size: 9pt; font-family: Arial, sans-serif;"><o:p></o:p></span></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><u1:p><i style="outline: none 0px;font-size:inherit"><span style="outline: none 0px;
font-size:inherit"><span style="font-size:9.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;
color:red;border:none windowtext 1.0pt;mso-border-alt:none windowtext 0in;
padding:0in">Points to Ponder:<span class="apple-converted-space">&nbsp;</span></span></span></i><span style="font-size: 9pt; font-family: Arial, sans-serif;">Adoption
of Social Business depends a lot on the geography where it is meant to be
focused. The overall benefits of social media may vary significantly on the
basis of geographic location. Regulations and privacy laws are in place to
protect the customer/patient, which makes direct open communication through
social platforms very difficult. There are legal impediments but there are ways
to effectively build better relationships and loyalty utilizing better social
platforms. These platforms can be effective in customer, employee and partner
collaborations but providers and payers need to be educated on how to inform patients,
care givers, and family members about using in tandem PHRs, patient portals and
social media.<o:p></o:p></span><u1:p></u1:p></u1:p></p>
<p class="MsoNormal" style="line-height: normal; background-color: white; vertical-align: top; outline: none 0px; background-position: initial initial; background-repeat: initial initial;"><span style="font-size: 9pt; font-family: Arial, sans-serif;">Please refer to the LinkedIn<span class="apple-converted-space">&nbsp;</span><a href="http://www.linkedin.com/answers?viewQuestion=&amp;questionID=1073027&amp;askerID=48210192&amp;browseIdx=0&amp;sik=1358859766915&amp;goback=%2Eamq&amp;goback=%2Eamq%2Eavq_1073027_48210192_0_1358859766915" style="outline: none 0px;font-size:inherit;text-decoration:initial;overflow:
hidden"><span style="color:#745285;border:none windowtext 1.0pt;mso-border-alt:
none windowtext 0in;padding:0in">Answers page</span></a><span class="apple-converted-space">&nbsp;</span>for detailed feedback by the
participants. Also, coming soon is<span class="apple-converted-space">&nbsp;</span><b style="outline: none 0px;font-size:inherit"><span style="border:none windowtext 1.0pt;
mso-border-alt:none windowtext 0in;padding:0in">Part II</span></b><span class="apple-converted-space">&nbsp;</span>of the analysis which will be a
continuation of this blog post. Refer to<span class="apple-converted-space">&nbsp;</span><a href="http://ibm.co/URfYbs" style="outline: none 0px;font-size:inherit;
text-decoration:initial;overflow:hidden"><span style="color:#745285;border:
none windowtext 1.0pt;mso-border-alt:none windowtext 0in;padding:0in">Part I</span></a><span class="apple-converted-space">&nbsp;</span>and<span class="apple-converted-space">&nbsp;</span><a href="http://ibm.co/12R3tBn" style="outline: none 0px;font-size:inherit;
text-decoration:initial;overflow:hidden"><span style="color:#745285;border:
none windowtext 1.0pt;mso-border-alt:none windowtext 0in;padding:0in">Part II</span></a><span class="apple-converted-space">&nbsp;</span>for an insight into our twitter chat
results.<o:p></o:p></span></p>Following the
launch of IBM IBV study – &nbsp; The Business of Social
Business &nbsp; for &nbsp; Healthcare &nbsp; and&nbsp; Life Sciences &nbsp; (HCLS), LinkedIn was used as
one of the tools to generate buzz for our&nbsp; twitter chat &nbsp;and also to...001688urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-fc7f7fd6-1d5c-48b7-9fc2-416790bdcd51Analytics: How Healthcare continues to redefine optimizationVikram Venkateswaranvikrvenk@in.ibm.com270004NKTWactiveComment Entriesapplication/atom+xml;type=entryLikes2013-01-16T04:08:29-05:002013-01-17T07:48:04-05:00<DIV>&nbsp;Analytics continues to become the most essential tool in Healthcare. Whether it is focus on improving clinical outcomes or a drive to increase&nbsp;efficiency the guide to help organizations to achieve these goals is anaytics.</DIV>
<DIV>&nbsp;</DIV>
<DIV>&nbsp;In middle of this effort there is a need to optimize and standardize clinical and business processes. Healthcare leaders are being challenged regularly to do more with less while&nbsp;improving&nbsp;standards of care.&nbsp;<A href="http://www.whale.to/a/null9.html">According to experts</A>&nbsp;there&nbsp;are more than 7.5 Million unnecessary clinical procedures and 8.9&nbsp;avoidable&nbsp;hospitalization in the US alone. &nbsp; Now figures like these are totally counter productive to very effort of the physician community. On one had there is a lack of resources to treat the patients while on the other hand there are unnecessary procedures carried out, which waste valuable physician time as well as hospital&nbsp;resources.</DIV>
<DIV>&nbsp;</DIV>
<DIV>I strongly believe that analytics can go a long way in identifying scenarios where intervention is required versus those which would contribute to the unnecessary category.&nbsp;</DIV>
<DIV>&nbsp;</DIV>
<DIV>In early 2012 the IBM Institute of Business Value in collaboration with the MIT Sloan Business Review brought out a study called&nbsp;<A href="http://ibm.co/wu6LXL.">'The value of analytics in healthcare</A>' . The study was based on&nbsp;interviews&nbsp;with more than 130&nbsp;healthcare&nbsp;leaders across the payer and provider community. some of the key findings of the study were</DIV>
<DIV>&nbsp;</DIV>
<BLOCKQUOTE style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; MARGIN: 0px 0px 0px 40px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px">
<P style="TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1" class=MsoListParagraphCxSpFirst>1.<SPAN style="LINE-HEIGHT: normal; FONT-FAMILY: 'times new roman'; FONT-SIZE: 7pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>Healthcare top performers are keenly focused on ramping up their analytics capabilities. In fact, in the recent <A href="http://www-935.ibm.com/services/uk/cio/cio-study-preregistration-2011.html?csr=emuk_itcscios-20110418&amp;cm=k&amp;cr=google&amp;ct=GB1AB03W&amp;S_TACT=GB1AB03W&amp;ck=cio_study&amp;cmp=GB1AB&amp;mkwid=sZGgoMAgB_10644676178_4328nk2971">IBM Global CIO Study</A>, more than 90 percent of <A href="http://public.dhe.ibm.com/common/ssi/ecm/en/cie03115usen/CIE03115USEN.PDF">healthcare CIOs</A> for top-performing organizations cited insight and intelligence as a key focus for their organizations over the next three to five years, compared to 65 percent of underperformers.</P>
<P style="TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1" class=MsoListParagraphCxSpFirst>&nbsp;2.&nbsp;&nbsp;Many of the biggest barriers to analytics adoption are organizational. Chief among these is a culture that does not encourage information sharing, cited by 35 percent of our respondents in&nbsp;<SPAN style="TEXT-INDENT: -0.25in">the study that we have conducted as a primary obstacle.</SPAN></P></BLOCKQUOTE>
<BLOCKQUOTE style="BORDER-BOTTOM: medium none; BORDER-LEFT: medium none; PADDING-BOTTOM: 0px; MARGIN: 0px 0px 0px 40px; PADDING-LEFT: 0px; PADDING-RIGHT: 0px; BORDER-TOP: medium none; BORDER-RIGHT: medium none; PADDING-TOP: 0px">
<P style="TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1" class=MsoListParagraphCxSpMiddle><SPAN style="TEXT-INDENT: -0.25in">3.&nbsp; Organizations that know where they are on the analytics sophistication spectrum are better prepared to turn challenges into opportunities. Research by the </SPAN><I style="TEXT-INDENT: -0.25in">MIT Sloan Management Review</I><SPAN style="TEXT-INDENT: -0.25in">,</SPAN><SPAN style="TEXT-INDENT: -0.25in">in partnership with the IBM Institute for Business Value, revealed three specific analytics capabilities segments – Aspirational, Experienced and Transformed – each with its own set of challenges and opportunities.</SPAN></P>
<P style="TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1" class=MsoListParagraphCxSpMiddle><SPAN style="TEXT-INDENT: -0.25in"></P></BLOCKQUOTE>
<P style="TEXT-INDENT: -0.25in; mso-list: l0 level1 lfo1" class=MsoListParagraphCxSpMiddle><SPAN style="TEXT-INDENT: -0.25in">&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>To make more sense of the findings and to do a deeper dive within the healthcare ecosystem, the Institute for Business Value has done a&nbsp;follow&nbsp;up study. For the new study almost 555 leaders across payer, provider and life sciences organizations have been interviewed. In keeping with the global nature of the healthcare ecosystem, the&nbsp;respondents&nbsp;are from North America, China, Singapore, India, Japan, Mexico&nbsp;and Western Europe. The study will be launched in&nbsp; March.&nbsp;</P>
<DIV>&nbsp;</DIV>
<DIV>To know more about the study please watch this space for the launch.&nbsp;</DIV></SPAN>&nbsp;Analytics continues to become the most essential tool in Healthcare. Whether it is focus on improving clinical outcomes or a drive to increase&nbsp;efficiency the guide to help organizations to achieve these goals is anaytics.
&nbsp;
&nbsp;In...001897urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-3b9d33ac-a9c0-49a3-b15d-596c8f24b50bSmarter Healthcare fostering Smarter CitiesSumeet KadSUMEET.KAD@IN.IBM.COM270005HKTPactiveComment Entriesapplication/atom+xml;type=entryLikes2013-01-09T03:57:28-05:002013-01-09T03:57:28-05:00Globalization is propelling increasing number of cities and
communities to lay out plans that would improve the individual and population
health at a reasonable cost and hence improve the quality of care. Leaders are
aware that just hospitals will not be able to cater the aging population and
the rising rate of chronic diseases. They require a successful coalition and
collaboration between business, education, healthcare, government and community
stakeholders to develop programs that keep healthy population productive and
provide easy access to quality healthcare for ill. IBM’s <a href="http://www.flickr.com/photos/ibm_media/8096123826/in/photostream">healthy
cities infographic </a>&nbsp;explains how
cities equipped with smarter healthcare can drive economic growth.<p class="MsoNormal"><o:p></o:p></p>
<p class="MsoNormal">Focus on the following areas can result in achieving a holistic
approach towards a healthier population:<o:p></o:p></p>
<p class="MsoListParagraphCxSpFirst" style="margin-left:38.25pt;mso-add-space:
auto;text-indent:-.25in;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:
Wingdings">ü<span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';">&nbsp;
</span></span><!--[endif]-->Effective collaboration between government,
business and community and providing necessary governance and measurement<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:38.25pt;mso-add-space:
auto;text-indent:-.25in;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:
Wingdings">ü<span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';">&nbsp;
</span></span><!--[endif]-->Integrating healthcare and social program
organizations, providing their easy access to the population and removing
barriers between providers, government and population<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:38.25pt;mso-add-space:
auto;text-indent:-.25in;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:
Wingdings">ü<span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';">&nbsp;
</span></span><!--[endif]-->Improving environmental factors such as providing
clean air and water, public safety infrastructure, easy access to health
services and overall community development<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-left:38.25pt;mso-add-space:
auto;text-indent:-.25in;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:
Wingdings">ü<span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';">&nbsp;
</span></span><!--[endif]-->Introducing programs to promote community health
events, healthy eating habits, employee health and fitness programs by
businesses, nutrition and disease management programs and creating general
awareness among the population<o:p></o:p></p>
<p class="MsoListParagraphCxSpLast" style="margin-left:38.25pt;mso-add-space:
auto;text-indent:-.25in;mso-list:l0 level1 lfo1"><!--[if !supportLists]--><span style="font-family:Wingdings;mso-fareast-font-family:Wingdings;mso-bidi-font-family:
Wingdings">ü<span style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';">&nbsp;
</span></span><!--[endif]-->Facilitating <a href="http://www.ibm.com/smarterplanet/us/en/healthcare_solutions/ideas/index.html">sharing
of data and information</a> among health and social program providers<o:p></o:p></p>
<p class="MsoNormal">The <a href="http://www.cityofrochester.gov/article.aspx?id=8589951628">Rochester,
N.Y.</a>, region, with 1.1 million residents, provides a good example of how
business and civic leaders can work together to create smarter healthcare. The
Health Sciences Center for Computational Innovation (HSCCI) at the University
of Rochester is <a href="http://www.rochester.edu/news/show.php?id=4192">home
to IBM's next generation supercomputer</a> – the Blue Gene/Q. The
supercomputer, which is capable to analyze vast amount of data, has huge
potential application in solving healthcare’s most complex problem. In this <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=j0JLZjBMDaM">video</a>,
Dan Pelino (General Manager, IBM Healthcare &amp; Life Sciences) talks about
IBM’s vision for delivering smarter healthcare and how Rochester has become a
center of innovation in healthcare and life sciences.<o:p></o:p></p>
<p class="MsoNormal">Healthcare plays a pivotal role in making a country, city or
a community successful in all aspects. Smarter healthcare can only be achieved
if there is effective collaboration among all the stakeholders such as
government, business and healthcare providers and payers. We do have a long way
to go but Rochester has certainly showed us that a city with smarter healthcare
is a complete city in every sense.<o:p></o:p></p>
<p class="MsoNormal">Visit the <a href="http://asmarterplanet.com/blog/category/smarter-healthcare">IBM Smarter
Healthcare blog page</a> regularly to read though leadership content on latest
trends and topics related to healthcare and life sciences.<o:p></o:p></p>Globalization is propelling increasing number of cities and
communities to lay out plans that would improve the individual and population
health at a reasonable cost and hence improve the quality of care. Leaders are
aware that just hospitals will not be...112008urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-ff9e497f-517e-4da7-b14c-8048be163795Social Business for Healthcare and Life Sciences: Part 2: Further insights shared with us on our recent #SocBizChatHeather FraserHFRASER@uk.ibm.com110000CKSMactiveComment Entriesapplication/atom+xml;type=entryLikes2012-12-24T03:19:56-05:002012-12-24T03:27:44-05:00&nbsp;Following on from my <a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/social_business_for_healthcare_and_life_sciences_what_you_shared_with_us_on_our_recent_socbizchat6?lang=en_us">blog</a> posted last week on the IBM Institute for Business Value Social Business across Healthcare and Life Sciences twitter chat, this blog covers how to embed social business into your organization as well as general discussion points. <br><br><b><font color="#ff0000">What are the major barriers for adoption of social business? </font></b><br>a)&nbsp;&nbsp; &nbsp;ROI <br>b)&nbsp;&nbsp; &nbsp;Lack of guidelines and practice <br>c)&nbsp;&nbsp; &nbsp;Regulatory - delay in FDA getting out their guidelines <br>d)&nbsp;&nbsp; &nbsp;Companies Rank Off-Label Communication as Leading Digital Marketing concern <br>e)&nbsp;&nbsp; &nbsp;Lack of credible resources <br>f)&nbsp;&nbsp; &nbsp;Problem of plenty – too much information available for consumers so they do not understand whom to trust<br><font color="#ff0000"><b><br>How social business helps in midst of regulations and privacy laws which are there to protect the patient? </b></font><br>&nbsp;Regulations become easier to obey because use of software in analytics and monitoring of work can be controlled effectively. However, at the same time making sure that both operational and legal people are involved in setting guidelines is the key and also setting up of healthcare privacy with HIPAA regulations in mind.&nbsp; Regulations are a particular concern for Life Sciences with the current delay of FDA guidance. There is a need to regulate the social media use in healthcare as it is the trusted and credible sources that can make a major difference. That is the reason most firms link their social business practices to regulations. <br>Moreover, regulations to protect customer/patient, makes direct open communication through social platform difficult. US law rules that&nbsp;pharma&nbsp;sales reps. can’t be prosecuted for promoting off-label uses for drug. In another example, ministry of health in UAE has asked residents not to respond to social media after intercepting text promoting drugs via BlackBerry. Most tweets by pharma organizations are PR in nature and of no use to average patients and hence there needs to be trust-building and understanding of appropriateness of interaction.&nbsp; So, social is fine in pharma as long as the sales operation is not given the responsibility to run it. In countries such as China where major social media tools are barred, regulations can be a big problem. Hence, it’s difficult to generate major traction from China and India.<br><div>&nbsp;</div><div><b>Other topics that arose during the Twitter Chat included: </b></div><font color="#ff0000"><b>Examples of hospital systems using collaborative approaches to sharing good practices on the clinical or operational front </b></font><br><a href="http://www.prdaily.com/Main/Articles/20_hospitals_with_inspiring_social_media_strategie_10655.aspx">List</a> of hospitals with inspiring social media strategies.<br><br><font color="#ff0000"><b>How can social business improve ability to diagnose ailments with more accuracy or result in better clinical outcomes? </b></font><br>Social business can lead to better patient doctor engagements leading to effective information exchange which will ultimately result in better support and care and hence, better outcome. Data mining and analytics can also result in better clinical outcomes.<br><b><font color="#ff0000"><br>How social business may help coordinate records across medical providers, which is a pain point for businesses and patients? </font></b><br>Premier, the US healthcare performance-improvement alliance is doing this and has set up a platform to for healthcare professionals to share data on diagnoses and drug admin. Organizations do look at reducing cost of healthcare through record management. In coming years, social business will be used to allow health providers to build expert communities to consult. Both internal &amp; external communities would improve accuracy and reduce errors - which is huge costly problem. Communities likehttp://tudiabetes.org&nbsp; are very effective for engaging and supporting patients.<br><b><font color="#ff0000"><br>How about using social analytics in the public health space - from drug safety to disease surveillance to disaster management </font></b><br>For analytics, social media is a source for big data on drug safety and effectiveness and disease surveillance. Once drug is on the market there is an opportunity to get much more data than trial phase. For example, social analytics was used by Red Cross to co-ordinate the right expertise in emergency situation in Haiti.&nbsp; <a href="http://news.virginia.edu/content/research-sift-social-media-early-signs-adverse-drug-reactions">National Science Foundation</a> (NSF) has awarded $130,000 grant to University of Virginia to analyze social media to identify adverse drug reactions. According to American heart association, <a href="http://health.usnews.com/health-news/news/articles/2012/12/05/use-social-media-to-fight-childhood-obesity-heart-experts-say">Social media can be deployed</a> to combat childhood obesity &amp; heart disease. Patient communities are also very beneficial for people suffering from rare diseases as rare diseases get more visible because people involved with them connect thus increase visibility, interest and support.<br><font color="#ff0000"><b><br></b></font><div><font color="#ff0000"><b>Examples of social business being adopted in emerging markets</b></font><br>In India, investment companies are funding implementation of social business in hospitals such as <a href="http://www.eyeqindia.com/">Eye Q</a> and <a href="http://www.bvlhospitals.com/">Be Well </a>hospitals.&nbsp; A few others healthcare organizations that implement social business in India include <a href="http://www.narayanahospitals.com/">Narayana</a> Hrudayalaya Hospitals , <a href="http://zhl.org.in/">Ziqitsa</a>, and <a href="http://forushealth.com/forus/">Forus Health</a>. The main objective for implementation for such hospitals is to enhance the existing customer experience and hence become more profitable.&nbsp; Not only many IT companies, but manufacturing and banking firms have also started adoption of social business.</div><br><b><font color="#ff0000">The concept of “gamification” </font></b>can engage and motivate patients in their health through social media (like its helping asthmatic children) but it can only be helpful in few diseases, not all. Patients are more motivated to exercise or follow a particular regime if their social media peer is doing so. But skepticism for this concept prevails. For example, let’s run an experiment if we flood instagram with pictures of cancer effects will it motivate any one from smoking.&nbsp; IBM’s Connected Health Device study&nbsp;http://ibm.co/h1orws&nbsp;&nbsp; talks about gamification with diabetes. Also, is Facebook, twitter, LinkedIn enough or should the healthcare and life sciences industry adopt the concept and create its own for each specific case?<br><font color="#ff0000"><b><br>Additional Sources</b></font><br>One example is the <a href="http://www.pewhealth.org/">Pew Health Group</a>. Another source that was mentioned was the “Social Media 'likes' Healthcare: From marketing to social business” <a href="http://www.pwc.com/us/en/health-industries/publications/health-care-social-media.jhtml">report</a> from PwC.<br><br><div>We&nbsp; hope you&nbsp; have found&nbsp; these blogs of interest and look forward to continuing the discussion around Social Business.
</div><div></div><div>&nbsp;</div><div><i>Heather Fraser is global lead,</i><i> Healthcare and Life Sciences, at IBM Institute for Business Value</i><br></div>&nbsp;Following on from my blog posted last week on the IBM Institute for Business Value Social Business across Healthcare and Life Sciences twitter chat, this blog covers how to embed social business into your organization as well as general discussion...002063urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-4d0d3f2c-31ca-4215-89e3-4dc01eef924eSocial Business for Healthcare and Life Sciences – what you shared with us on our recent #SocBizChatHeather FraserHFRASER@uk.ibm.com110000CKSMactiveComment Entriesapplication/atom+xml;type=entryLikes2012-12-19T11:24:55-05:002012-12-19T11:39:00-05:00<div>On December 6th, IBM Institute for Business Value (IBV) hosted a <a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/can_social_business_help_to_create_a_true_value_ecosystem_in_healthcare_industry_join_us_for_socbizchat_on_twitter16?lang=en_us">twitter chat</a> on the subject of Social Business across Healthcare and Life Sciences.&nbsp; The chat was led by the authors of the study, Eric Lesser and James Cortada and introduced the participants to both the <a href="http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-social-business.html">study</a> as well as viewpoints from both a <a href="http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03532usen/GBE03532USEN.PDF">Healthcare</a> and <a href="http://public.dhe.ibm.com/common/ssi/ecm/en/gbe03533usen/GBE03533USEN.PDF">Life Sciences</a> perspective. This is the first of two blogs summarizing the outcome from this event using the Social Business study framework.&nbsp; <br></div><div>&nbsp;</div><div><b><font color="#ff0000">How can healthcare and life sciences firm leverage social business?</font></b> <br>Companies can use analytic tools e.g. sentiment analysis to integrate social media &amp; traditional data sources in order to make more informed and effective decisions about their customers and consumers. It can also change the nature of medical education. However, a full ecosystem is required to implement change management both cultural and organizational. Surveys show that health social media is around #3-4 in Internet use today in USA. &nbsp;</div><div>&nbsp;</div><font color="#ff0000"><b>Why social business is important for Healthcare organizations? </b></font><br>a) From branding perspective <br>b) To bridge the gap between consumers and stakeholders and build effective relationships <br><div>c) From a listening perspective, organizations must follow what consumers and stakeholders are saying about them</div><div>&nbsp;</div><font color="#ff0000"><b>How can Healthcare &amp; Life Sciences firms use social business to deliver consumer experience?</b></font> &nbsp;<br>·&nbsp;&nbsp; &nbsp;mHealth is changing the face of&nbsp;healthcare.&nbsp;Doctors are now encouraging usage of mobile application to track health and treatment modules instead of medicines for lifestyle diseases such as diabetes<br>·&nbsp;&nbsp; &nbsp;By listening, engaging and empowering customers, consumers and influences in new and different ways<br>·&nbsp;&nbsp; &nbsp;By providing answers about possible side-effects of a medication<br>·&nbsp;&nbsp; &nbsp;By building customer or consumer communities to bring groups of like minded people together<br>·&nbsp;&nbsp; &nbsp;By mining patient history and medical treatment data- to identify opportunities to improve patient outcomes<br>·&nbsp;&nbsp; &nbsp;By having customers share info about how the products work and to gain info on customer needs as customers like to engage on products they use<br>·&nbsp;&nbsp; &nbsp;At <a href="http://www.patientslikeme.com/">PatientsLikeMe</a>, there are resources and support available that helps people to improve their health by asking questions, gaining knowledge and sharing experiences.<br>More and more hospitals and doctors are beginning to see the positive impact of social business in their organizations. However, more value can be attained if direct $ revenue is not asked for before investing. Redbull follows the same principle and healthcare can take a cue from <a href="http://socialmediatoday.com/fixcourse/492753/why-red-bull-uses-social-media-get-new-customers-instead-only-advertising">Redbull’s strategy</a>. <br><a href="https://twitter.com/SeattleMamaDoc">Dr. Wendy Sue Swanson</a>, pediatrician at Seattle,&nbsp;regularly uses social media to <a href="http://well.blogs.nytimes.com/2012/10/08/texting-the-teenage-patient/">engage patients</a>. Patients follow her on Twitter and her <a href="http://seattlemamadoc.seattlechildrens.org/">Seattle Mama Doc</a> blog, on which she writes commentary and posts health news and videos. <br><div>A hospital in UK asked relatives of the patient to use skype instead of coming to the hospitals. The NHS want to use skype to cut 5.5 million missed outpatient hospital appointments in the UK which currently cost it £800million. But are there chances that too much usage of social media can distract healthcare professionals. Healthcare providers need to use social media tools, email, and telephone ( telephone is increasingly becoming obsolete) very wisely. If used wisely, consumers will believe that they really care about what matters to them. </div><div>&nbsp;</div><div><font color="#ff0000"><b>How can social business improve employee collaboration in healthcare? </b></font><br>Social business results in better collaboration between doctors and between doctors and patients.&nbsp; For example, Bausch &amp; Lomb are using “Deputizing employees” to handle a variety of<a href="http://www.hrcommunication.com/Main/Articles/Bausch_Lomb_communications_team_3_13000_a_global_r_2369.aspx%20"> internal &amp; external communication tasks</a>, contributing 60-70% of the company’s intranet content. IBM’s recent study on Social Business shows that growth is expected due to use of social collaboration between employees and vendors/partners. Bausch &amp; Lomb’s internal social platform allows<a href="http://www.noesis-design.com/portfolio/social_media/bausch_lomb"> international sales agents</a> to share experiences out in the field that allows for instant sharing of competitor intelligence for other sales agents to access.</div><div>&nbsp;</div><b><font color="#ff0000">Examples of innovation and crowdsourcing in the life sciences arena</font></b><br>1) <a href="https://openinnovation.lilly.com/dd/">Eli Lilly</a> is a great example- it runs an open innovation program in R&amp;D to meet unmet medical needs. If the molecule shows promise, then Eli Lilly has the first right to strike a deal to develop it. <br>2) <a href="http://thenextweb.com/asia/2012/11/28/japans-cyberagent-invests-in-baitianshi-to-help-connect-doctors-and-pharmaceuticals-in-china/">Baitianshi</a>, a&nbsp;social&nbsp;network that connects doctors &amp; pharma&nbsp;companies in China, will receive funds from Japanese venture capitalists <a href="http://www.cyberagentventures.com/">CyberAgent Ventures</a>. <br>3) <a href="http://beyondprofit.com/healthcare-as-a-social-business/">Novartis</a> has employed a social business model for health education&nbsp;and improve rural healthcare in India. <br>4) Novartis also has a community (<a href="http://www.cmlearth.com/index.jsp">Novartis CML collaboration platform</a>) which they built for chronic myeloid leukemia patients to engage patients, care-givers and professionals while remaining within regulation guidelines.<br><div>How social business accelerates innovation and generates new ideas? -&nbsp; One example is Children's Hospital, Boston &amp;&nbsp;their SPARC (Social Platform for Accelerating Resources And Connections) platform- allows staff to generate new ideas for their innovation acceleration program. &nbsp;Boston Children’s Hospital also brings together pediatric critical care specialists from around the world to learn and share insights. In USA there are many chat rooms with patients discussing cures, diseases, sources of info etc. Many are rapidly using social media tools and companies are using these as sources of new info and insights.&nbsp; <br>A&nbsp;UBM Medica&nbsp;website backed by a&nbsp;Bristol-Myers Squibb&nbsp;is providing a <a href="http://medcitynews.com/2012/11/pharma-funded-social-network-for-oncolology-nurses-care-teams-offers-comfort-shared-insights/#ixzz2EHzlarpE">social network for oncology nurses and other cancer care team members</a> which will enable sharing of insights. In China, 2 years ago, over 300m people use tweet-like social web clustering around issues such as milk crisis. Potential to connect socially and learn from other patients experience is huge and organizations should leverage this by effective utilization of social media which is very true in North America and in Western Europe for all major diseases today. </div><div>There is an interesting example of social business in previous IBV study: <a href="http://fold.it/portal/">foldit</a> which revolves&nbsp;around protein research. (Foldit is a revolutionary new game, in which YOU just play to solve puzzles, and WE test your solutions to work on curing cancer, AIDS, and a host of diseases.) This example shows that social business has a better ability to solve problems and provide better utilization of the communities.</div><div>&nbsp;</div>Thanks to everyone who participated in the <a href="https://www-304.ibm.com/connections/blogs/ibm_healthcare/entry/can_social_business_help_to_create_a_true_value_ecosystem_in_healthcare_industry_join_us_for_socbizchat_on_twitter16?lang=en_us">twitter chat</a> and we welcome your further comments on Social Business. Our next blog will look at how to embed social business into your organization.<br><br>
On December 6th, IBM Institute for Business Value (IBV) hosted a twitter chat on the subject of Social Business across Healthcare and Life Sciences.&nbsp; The chat was led by the authors of the study, Eric Lesser and James Cortada and introduced the...022206urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-6e5c6a27-9de5-4646-9251-a0d8dc541302Can Social Business help to create a true value ecosystem in Healthcare Industry? Join us for #SocBizChat on TwitterVikram Venkateswaranvikrvenk@in.ibm.com270004NKTWactiveComment Entriesapplication/atom+xml;type=entryLikes2012-11-28T03:12:09-05:002012-12-04T09:03:54-05:00<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Social business represents a significant transformational opportunity for organizations. Many companies, have experimented with external social media, and are now realizing there is value in applying social approaches, internally as well as externally. To better understand how organizations are taking advantage of social business, the IBM Institute for Business Value (IBV) surveyed more than 1,100 businesses around the world including 38 Life Sciences executives and 46 from Healthcare organizations.&nbsp; The study reveals that social business can create valued customer or consumer experiences, increase workforce productivity and effectiveness and accelerate innovation.</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">One of the key findings of the study for the Healthcare and Life Sciences Industries is that, companies recognize the value of listening to and engaging with customers, consumers and key influencers using social business approaches.</SPAN></P>
<P style="TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph><SPAN style="FONT-FAMILY: symbol; FONT-SIZE: 11pt; mso-bidi-font-family: symbol; mso-fareast-font-family: symbol; mso-bidi-font-size: 12.0pt"><SPAN style="mso-list: ignore">·<SPAN style="FONT: 7pt 'times new roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'calibri', 'sans-serif'; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin">For Life Sciences the biggest change is expected in capturing customer data which will double to 75% over the next 2 years</SPAN></P>
<P style="TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.5in; mso-list: l1 level1 lfo2; tab-stops: list 1.0in" class=MsoListParagraph><SPAN style="FONT-FAMILY: symbol; FONT-SIZE: 11pt; mso-bidi-font-family: symbol; mso-fareast-font-family: symbol; mso-bidi-font-size: 12.0pt"><SPAN style="mso-list: ignore">·<SPAN style="FONT: 7pt 'times new roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'calibri', 'sans-serif'; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-bidi-font-size: 12.0pt; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin">For Healthcare organizations, capturing consumer data using social business will rise from 64% to 91% over the same period.</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Read more about the key findings on the Healthcare and Life sciences industry on this </SPAN><B><A href="../../ibm_healthcare/entry/getting_social_about_the_business_of_healthcare_and_life_sciences14?lang=en_us"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">blogpost</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"> by IBM Institute of Business Value, Healthcare &amp; Life Sciences leader Heather Fraser.</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Also join Eric Lesser (@elesser) Research Director IBM IBV, James Cortada (@jimcortada) Industry Consultant IBM IBV and Heather Fraser (@HeatherEFraser) in a discussion on how Social Business is transforming Healthcare and Life Sciences Industries on the </SPAN><B><A href="https://twitter.com/search?q=%23SocBizChat&amp;src=hash"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">#SocBizChat</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"> on Twitter on the <B style="mso-bidi-font-weight: normal">6<SUP>th</SUP> of December, 2012 from 12PM-1PM EST.</B></SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Some of the key topics of discussion would include:</SPAN></P>
<P style="TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.5in; mso-list: l0 level1 lfo1; tab-stops: 0in" class=MsoListParagraph><SPAN style="FONT-FAMILY: symbol; FONT-SIZE: 11pt; mso-bidi-font-family: symbol; mso-fareast-font-family: symbol"><SPAN style="mso-list: ignore">·<SPAN style="FONT: 7pt 'times new roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'calibri', 'sans-serif'; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin">Can social business create valued customer experiences?</SPAN></P>
<P style="TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph><SPAN style="FONT-FAMILY: symbol; FONT-SIZE: 11pt; mso-bidi-font-family: symbol; mso-fareast-font-family: symbol"><SPAN style="mso-list: ignore">·<SPAN style="FONT: 7pt 'times new roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'calibri', 'sans-serif'; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin">Would investments in social business lead to Healthcare &amp; Life Sciences organizations with more effective and productive workforce?</SPAN></P>
<P style="TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph><SPAN style="FONT-FAMILY: symbol; FONT-SIZE: 11pt; mso-bidi-font-family: symbol; mso-fareast-font-family: symbol"><SPAN style="mso-list: ignore">·<SPAN style="FONT: 7pt 'times new roman'">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-FAMILY: 'calibri', 'sans-serif'; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin">How social Business can accelerate innovation?</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">To download the Point of view documents please click the links below:</SPAN></P>
<P style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class=MsoNormal><B><A href="http://ibm.co/XYFTEh"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Healthcare</SPAN></A><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"></B></P>
<P style="LINE-HEIGHT: normal; MARGIN-BOTTOM: 0pt" class=MsoNormal><B><FONT color=#000080><A href="http://ibm.co/QmRhFl"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Life Sciences</SPAN></A></FONT></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">What is the </SPAN><B><A href="https://twitter.com/search?q=%23SocBizChat&amp;src=hash"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">#SocBizChat</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">?</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">The #SocBizChat is a platform to get your perspectives on the rising importance of Social Business in the Healthcare industry.</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">When is the chat scheduled?</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">The #SocBizChat is scheduled on the<B> 6<SUP>th</SUP> of December at 12PM-1PM EST</B>.</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">How can you participate?</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">To participate you need to have a </SPAN><B><A href="https://twitter.com/"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">twitter id</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"><B>.</B> Once logged in to Twitter follow </SPAN><B><A href="https://twitter.com/IBMHealthcare"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">@IBMHealthcare</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"> and search for the hashtag </SPAN><B><A href="https://twitter.com/search?q=%23SocBizChat&amp;src=hash"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">#SocBizChat</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">. </SPAN>You can also use applications like&nbsp;<B><A href="http://tweetchat.com/room/SocBizChat">tweetchat</A></B>&nbsp;for your convenience. Use your twitter credentials for logging into tweetchat. When using tweet chat, it automatically includes the chat hashtag in all your tweets.<SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin"></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Who can participate in #SocBizChat?</SPAN></P>
<P style="LINE-HEIGHT: normal; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Anyone with a Twitter id and a perspective on how Social Business can impact the Healthcare and Life Sciences Industry is welcome. Also, anyone wanting to know more about Social Business is also welcome.</SPAN></P>
<P class=MsoNormal><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">Looking forward to a very interesting conversation on the </SPAN><B><A href="https://twitter.com/search?q=%23SocBizChat&amp;src=hash"><SPAN style="mso-bidi-font-family: calibri; mso-fareast-font-family: 'times new roman'; mso-bidi-theme-font: minor-latin">#SocBizChat</SPAN></A></B><SPAN style="mso-bidi-font-family: calibri; mso-bidi-theme-font: minor-latin"><B>.</B> <BR></SPAN></P></SPAN></SPAN></SPAN>Social business represents a significant transformational opportunity for organizations. Many companies, have experimented with external social media, and are now realizing there is value in applying social approaches, internally as well as externally. To...005102urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-483caec0-99c9-499f-9125-7c7c3358bc75Getting social about the business of healthcare and life sciencesHeather FraserHFRASER@uk.ibm.com110000CKSMactiveComment Entriesapplication/atom+xml;type=entryLikes2012-11-21T12:44:00-05:002012-11-27T15:32:50-05:00<p></p><h4><span style="font-size: 10pt; font-family: Arial; font-weight: normal; color: rgb(240, 128, 128);"><span style="color: rgb(0, 0, 0);">Earlier
this year I posted an article on</span> </span><span style="font-size:10.0pt;
font-family:Arial"><a href="../../ibm_healthcare/entry/the_business_of_social_business_across_the_healthcare_ecosystem12?lang=en_us">The
business of Social Business across the healthcare ecosystem</a><span style="color: rgb(0, 0, 0);"> </span></span><span style="font-size: 10pt; font-family: Arial; font-weight: normal; color: rgb(0, 0, 0);">introducing a
survey that we were conducting at the IBM Institute for Business Value. In this
blog I want to share some of the findings from</span><span style="font-size:
10.0pt;font-family:Arial"> </span><span style="font-size:10.0pt;font-family:
Arial;mso-bidi-font-family:Arial"><a href="https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swg-US_Lotus_WebMerch&amp;S_PKG=ov8945&amp;S_CMP=socbiz_page">The
Business of Social Business</a><span style="mso-spacerun:yes">&nbsp; </span></span><span style="font-size: 10pt; font-family: Arial; font-weight: normal; color: rgb(0, 0, 0);">study as they relate to Healthcare and Life Sciences
organizations. For those of you who may be uncertain what we mean by Social
Business, here is our definition. It's a business that uses collaborative
tools, social media platforms and supporting practices to engage employees,
customers, business partners and other stakeholders in an ongoing dialogue.</span><span style="font-size:10.0pt;font-family:Arial"></span></h4>
<div>&nbsp;</div><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial;mso-fareast-language:JA">The study highlights</span></b></p>
<span style="font-size:10.0pt;font-family:Arial">Our study included responses from
1,100 executives around the world including 38 Life Sciences executives and 46 from
Healthcare organizations.<span style="mso-spacerun:yes">&nbsp; </span>It revealed that:</span>
<ul><li><span style="font-size:10.0pt;font-family:Wingdings;mso-fareast-font-family:Wingdings;
mso-bidi-font-family:Wingdings"><span style="mso-list:Ignore"><span style="font:7.0pt &quot;Times New Roman&quot;"><span style="font-size:10.0pt;font-family:Arial">The
areas that organizations intend to apply social tools and capabilities in over
the next 2 years are to:</span></span></span></span></li></ul>
<p class="MsoNormal" style="margin-left:90.0pt;text-indent:-18.0pt;mso-list:l2 level3 lfo1;
tab-stops:list 90.0pt 108.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:10.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;"><span style="mso-list:Ignore">–<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial">Create
valued customer experiences</span></p>
<p class="MsoNormal" style="margin-left:90.0pt;text-indent:-18.0pt;mso-list:l2 level3 lfo1;
tab-stops:list 90.0pt 108.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:10.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;"><span style="mso-list:Ignore">–<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial">Drive
workforce productivity and effectiveness</span></p>
<p class="MsoNormal" style="margin-left:90.0pt;text-indent:-18.0pt;mso-list:l2 level3 lfo1;
tab-stops:list 90.0pt 108.0pt;mso-layout-grid-align:none;text-autospace:none"><span style="font-size:10.0pt;mso-fareast-font-family:&quot;Times New Roman&quot;"><span style="mso-list:Ignore">–<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial">Accelerate
innovation</span></p>
<ul><li><span style="font-size:10.0pt;font-family:Wingdings;mso-fareast-font-family:Wingdings;
mso-bidi-font-family:Wingdings"><span style="mso-list:Ignore"><span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;</span></span></span><span style="font-size:10.0pt;font-family:Arial">A
large number of organizations are unprepared to realize the opportunities from
social business</span></li></ul>
<ul><li><span style="font-size:10.0pt;font-family:Wingdings;mso-fareast-font-family:Wingdings;
mso-bidi-font-family:Wingdings"><span style="mso-list:Ignore"><span style="font-size:10.0pt;font-family:Arial">Those
companies that are ready for social business are focusing on incorporating
metrics, managing risks, and addressing the overall change process</span></span></span></li></ul>
<div>&nbsp;</div><p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial;mso-fareast-language:JA">How ready are Healthcare
and Life Sciences organizations for Social Business?</span></b></p>
<p class="MsoNormal" style="mso-layout-grid-align:none;text-autospace:none"><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:JansonTextLTStd-Roman;
mso-fareast-language:JA;mso-bidi-language:HI">Life Sciences executives told us
social business is gaining traction in their organizations with almost half
saying they had<span style="mso-spacerun:yes">&nbsp; </span>increased their
investments in social business in 2012 and 63% saying they would <span style="mso-spacerun:yes">&nbsp;</span>increase their expenditures in the next three
years. For Healthcare, 44% of the companies surveyed increased their investments
in social business this year, and 62 % were planning to increase their spending
over the same period. Culturally, three-quarters of the Life Sciences
respondents said they were underprepared for the changes with even higher
numbers in Healthcare – 89% - feeling concerned.</span><b><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:Arial;
mso-fareast-language:JA"> <br></span></b></p>
<div>&nbsp;</div><div><b><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:Arial;
mso-fareast-language:JA">What are they doing with Social Business?</span></b></div>
<ul><li><span style="font-size:10.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol"><span style="mso-list:Ignore"><span style="font:7.0pt &quot;Times New Roman&quot;"><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">Companies recognize the value of <i>listening to </i>and<i>
engaging</i> with customers, consumers and key influencers using social
business approaches</span></span></span></span></li></ul>
<p class="MsoNormal" style="margin-left:54.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo3;
tab-stops:list 54.0pt 72.0pt"><span style="font-size:10.0pt;
font-family:&quot;Courier New&quot;;mso-fareast-font-family:&quot;Courier New&quot;;mso-bidi-font-family:
&quot;Courier New&quot;"><span style="mso-list:Ignore">o<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">For Life Sciences the biggest change is expected in
capturing customer data using social business tools which will double to 75%
over the next 2 years</span></p>
<p class="MsoNormal" style="margin-left:54.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo3;
tab-stops:list 54.0pt 72.0pt"><span style="font-size:10.0pt;
font-family:&quot;Courier New&quot;;mso-fareast-font-family:&quot;Courier New&quot;;mso-bidi-font-family:
&quot;Courier New&quot;"><span style="mso-list:Ignore">o<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">For Healthcare organizations, capturing consumer
data using social business will rise from 64% to 91% over the same period</span></p>
<p class="MsoNormal" style="text-align: left;"><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:
Arial">How do organizations then apply new approaches for understanding, and
acting upon, what customers and consumers are saying across a variety of
channels? A US
healthcare alliance has introduced a platform, <a href="http://www.eweek.com/c/a/Health-Care-IT/IBM-Powers-PremierConnect-Collaboration-Platform-for-Doctors-429374/">PremierConnect</a>
, to enable </span><span style="font-size: 10pt; font-family: Arial;">massive amounts of patient
history and medical treatment records to be turned into actionable insights for
its members allowing them to make better treatment decisions, identify
opportunities to improve outcomes, and manage costs in the supply chain. <br></span></p>
<ul><li><span style="font-size:10.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol;
mso-bidi-font-weight:bold;mso-bidi-font-style:italic"><span style="mso-list:
Ignore"><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">Social approaches are enhancing process and project
performance by increasing the <i>transparency and velocity of information and
knowledge </i>and supporting <i>collaboration outside the organization</i></span></span></span></li></ul>
<p class="MsoNormal" style="margin-left:54.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo3;
tab-stops:list 54.0pt 72.0pt"><span style="font-size:10.0pt;
font-family:&quot;Courier New&quot;;mso-fareast-font-family:&quot;Courier New&quot;;mso-bidi-font-family:
&quot;Courier New&quot;"><span style="mso-list:Ignore">o<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">90 % of Life Sciences organizations are using
social business initiatives to better connect individuals with each other and
to gain relevant insights </span></p>
<p class="MsoNormal" style="margin-left:54.0pt;text-indent:-18.0pt;mso-list:l1 level2 lfo3;
tab-stops:list 54.0pt 72.0pt"><span style="font-size:10.0pt;
font-family:&quot;Courier New&quot;;mso-fareast-font-family:&quot;Courier New&quot;;mso-bidi-font-family:
&quot;Courier New&quot;"><span style="mso-list:Ignore">o<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">Initiatives where Healthcare employees connect with
external talent through crowdsourcing ,for example, will rise from a quarter to
two-thirds in the next 2 years</span></p>
<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial;">Embedding social behaviors,
processes and tools into existing work practices is critical here. For example <a href="http://ctr4socialsoft.blogspot.co.uk/2012/05/open-pediatrics-web-based-critical.html">Boston
Children’s Hospital</a> is bringing together pediatric critical care
specialists from around the world to learn and share knowledge using web-based
tools. <br></span></p>
<ul><li><span style="font-size:10.0pt;
font-family:Symbol;mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol"><span style="mso-list:Ignore"><span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;</span></span></span><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial">Organizations are looking to social approaches to <i>capture
new ideas from anyone </i>either inside and outside the organization</span></li></ul>
<p class="MsoNormal" style="margin-left: 40px;"><span style="font-size:10.0pt;
font-family:&quot;Courier New&quot;;mso-fareast-font-family:&quot;Courier New&quot;;mso-bidi-font-family:
&quot;Courier New&quot;"><span style="mso-list:Ignore">o<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size: 10pt; font-family: Arial;">Life Sciences expect a rise of two-thirds in the
use of social business approaches to enable more effective collaboration
between partners/suppliers where Healthcare organizations expect to double
their use in this area</span></p><p class="MsoNormal" style="text-align: left;"><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:
Arial">Companies such as Lilly and its <a href="https://openinnovation.lilly.com/dd/index.html">Open Innovation Drug
Discovery</a> platform are taking advantage of new ideas regardless of their
source of origin.</span></p><div>&nbsp;</div><div><b><span style="font-size:10.0pt;font-family:Arial;
mso-bidi-font-family:Arial;mso-fareast-language:JA">Want to know more?</span></b></div>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:Arial;mso-bidi-font-family:
Arial;mso-fareast-language:JA">Please click on this link to request a copy of the
full study, <a href="https://www14.software.ibm.com/webapp/iwm/web/signup.do?source=swg-US_Lotus_WebMerch&amp;S_PKG=ov8945&amp;S_CMP=socbiz_page">The
Business of Social Business</a><span style="mso-spacerun:yes">&nbsp; </span></span></p><div>&nbsp;</div><div style="text-align: left;"><i><span style="font-size:10.0pt;font-family:Arial">Heather Fraser is the global lead for Healthcare and Life Sciences, at the IBM
Institute for Business Value.</span></i></div>
<p class="MsoNormal"><i><span style="font-size:10.0pt;font-family:Arial">&nbsp;</span></i></p>
<p class="MsoNormal"><i><span style="font-size:10.0pt">&nbsp;</span></i></p>
Earlier
this year I posted an article on The
business of Social Business across the healthcare ecosystem introducing a
survey that we were conducting at the IBM Institute for Business Value. In this
blog I want to share some of the findings from...002961urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00urn:lsid:ibm.com:blogs:entry-d3cbac16-037b-4b40-900b-1744d22500feHow Healthcare Industry is looking to employee engagement as a source of competitive advantageVikram Venkateswaranvikrvenk@in.ibm.com270004NKTWactiveComment Entriesapplication/atom+xml;type=entryLikes2012-11-07T02:47:14-05:002012-11-07T03:09:19-05:00&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <SPAN style="FONT-FAMILY: arial, sans-serif; FONT-SIZE: 10pt">John Naisbitt once famously said that the<SPAN class=apple-converted-space><SPAN style="BACKGROUND: white; COLOR: #222222">&nbsp;</SPAN></SPAN></SPAN><EM><SPAN style="BACKGROUND-COLOR: white; FONT-STYLE: normal; FONT-FAMILY: arial, sans-serif; FONT-SIZE: 10pt">illiterate of the 21st century</SPAN></EM><SPAN class=apple-converted-space><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">will<SPAN class=apple-converted-space>&nbsp;</SPAN></SPAN></SPAN><EM><SPAN style="BACKGROUND-COLOR: white; FONT-STYLE: normal; FONT-FAMILY: arial, sans-serif; FONT-SIZE: 10pt">not</SPAN></EM><SPAN class=apple-converted-space><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">be those who</SPAN> </SPAN><EM><SPAN style="BACKGROUND-COLOR: white; FONT-STYLE: normal; FONT-FAMILY: arial, sans-serif; FONT-SIZE: 10pt">cannot read</SPAN></EM><SPAN class=apple-converted-space><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; BACKGROUND: white; COLOR: #222222; FONT-SIZE: 10pt">and write, but those </SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">who cannot learn, unlearn and relearn.</SPAN></SPAN>
<P class=MsoNormal><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">Organizations worldwide are seeing the importance of employee engagement and training. And Healthcare organizations are no exception to this process as well.</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">An IBM industry research, <SPAN class=MsoHyperlink><A href="http://www-935.ibm.com/services/us/gbs/thoughtleadership/wp-redefining-healthcare-value.html">“Redefining value and success in Healthcare: Charting the path to the future,”</A> </SPAN>indicates that recruitment, training and retention of employees have never been more competitive as the healthcare ecosystem becomes truly global.
<P></SPAN></P>
<P class=MsoNormal><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt"><A href="http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/">The 2012 IBM CEO</A> study also indicates a similar sentiment echoing across Healthcare leaders globally. Of the 58 Healthcare CEOs interviewed for the study, an overwhelming 76 percent said their people will be the key source of sustained economic value. </SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">This means that most healthcare leaders have to work towards dramatic changes in internal collaboration. This will help the organization truly engage with the employees and for the employees to unleash their potential. This also means that Healthcare organizations can no longer operate by departments, but have to communicate amongst themselves and with partners and suppliers to deliver value to their patients, members and community.
<P></SPAN></P>
<P class=MsoNormal><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">But this is not going to be an easy task as most Healthcare CEOs need to consider how their companies attract and retain a different type of workforce that can help move into new business models. Real value will come from people who can be deployed across different boundaries of both business and geographies. Organizations also need to build their talent bases in three key areas – partnership building, systems thinking and data analytics – in order to be best positioned to achieve success.
<P></SPAN></P>
<P class=MsoNormal><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">&nbsp;</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">As evident from this <A href="http://youtu.be/2wCGI0Z_w9o">case study</A> from the Karolinska Institutet where the&nbsp; President of the institute, Harriet Wallberg-Henriksson discusses how embracing diversity as a value leads to open minded thinking and ultimately, innovation.</SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">Getting the new multiple business models right will be the ultimate challenge. But for Healthcare CEOs, looking at the employee competencies necessary to deliver smarter healthcare will be the number one challenge.</SPAN><SPAN style="FONT-FAMILY: arial, sans-serif; FONT-SIZE: 10pt"> </SPAN><SPAN style="FONT-FAMILY: 'arial', 'sans-serif'; FONT-SIZE: 10pt">
<P></SPAN></P>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; John Naisbitt once famously said that the &nbsp; illiterate of the 21st century &nbsp; will &nbsp; not &nbsp; be those who cannot read &nbsp; and write, but those who cannot learn, unlearn and relearn.
&nbsp; Organizations...022583urn:lsid:ibm.com:blogs:entries-300ea8a0-e15d-4a76-a11d-9dd9fe1c7e3fHealthcare and Life sciences2013-07-01T17:02:56-04:00