Legendary Batman actor struggled to throw off his alter ego in later career but remained beloved of fans

Adam West, who has died aged 88, was one of those actors who had to strive to live down not a failure but his greatest success. West, who was synonymous with the role of Batman in the vastly popular, campy TV series of 1966-68, could never escape his alter ego. Although he appeared in scores of films and television series throughout his long career, most reviewers, whatever the role, insisted on referring to him as TVs Batman. However, it is fair to say that West, realising that he owed his fame to the Caped Crusader, was not averse to making oblique allusions to the character in some of his films, and often resorted to self-mockery.

The tall, well-built West, with chiselled good looks and a resonant baritone voice, was perfect casting for the upright all-American millionaire Bruce Wayne, who lives with his ward Dick Grayson in Wayne Manor. They secretly double as the masked Batman and Robin when called on the Batphone by Commissioner Gordon to catch a villain loose in Gotham City. The hugely successful Batman: The Movie (1966), brought together four outrageous villains the Penguin (Burgess Meredith), the Catwoman (Lee Meriwether), the Joker (Cesar Romero) and the Riddler (Frank Gorshin) to try to outwit the daring man and boy in tights.

Come on, Robin, to the Bat Cave! Theres not a moment to lose! was Batmans call to action in every tongue-in-cheek episode. While almost everybody around him hammed it up, West remained stony-faced in the most improbable comic-book situations, earnestly delivering such absurd lines as Ive just perfected an Electronic Hair Bat-Analyzer which may hold the key to this baffling quest; Id rather die than beg for such a small favour as my life; and, reading from the penal code, It is the duty of every good citizen of Gotham City to report meeting a man from Mars in a public park.

He was born William West Anderson in Walla Walla, Washington, where he went to school and university, graduating with a degree in literature. During his last year of college, he married Billie Lou Yeager. After spending two years in the army, he moved with his wife to Hawaii, where he starred in a childrens show. In 1956, West got a divorce and married a Tahitian girl, Nga Frisbie Dawson, with whom he had a son and daughter, though that marriage also ended, in 1962.

In 1966, after seven years as a jobbing actor, West was given the break he had dreamed of, though it turned out to be a curse in disguise. When he was given the role of Batman, West would join the ranks of actors thought to be one-trick ponies: Shatner (Captain Kirk), Clayton Moore (The Lone Ranger), George Reeves (Superman) and poor Burt Wade (Robin). Typecasting is an enormous challenge, West remarked. I think I had one of the biggest with Batman, because it was a costume character and part of American pop culture. People said I couldnt do certain things because Batman wouldnt. It was tough for a while.

After the Batman series ended in 1968, West continued to have a fan base in spite of the low quality of the films in which he appeared. In The Girl Who Knew Too Much (1969), instead of the Joker, West takes on the Red Menace as an ex-CIA man investigating communist influence of the mafia, and as a Nazi army captain, with a shaky German accent, he faces Yugoslavian resistance fighter Rod Taylor in Hell River (1974) and they were among his better movies.

As if to counteract his clean-cut image, West was drawn to playing sleazy characters like the film producer in The Happy Hooker Goes Hollywood (1980), in which he appears briefly in drag. Other schlocky B films he made were Young Lady Chatterly II (1985), Zombie Nightmare (1987), Night of the Kickfighters (1988), An American Vampire Story (1997) in a Hawaiian shirt as the Big Kahuna, vampire killer and Joyride (1997), as a man who pimps his daughter.

Meanwhile, on television, West was much in demand, mainly for voiceover work in animation series, predictably dubbing Batman/Bruce Wayne in The New Adventures of Batman (1977), and again in SuperFriends: The Legendary Super Powers Show (1984) and The Super Powers Team: Galactic Guardians (1985). He lampooned himself in The Simpsons (2002), trying to convince Bart and Lisa that he once played Batman. I guess youre only familiar with the new Batman movies. I didnt need moulded plastic to improve my physique. Privately, West called himself the Bright Knight in contrast to the Dark Knight. Above all, he voiced the crazy Mayor Adam West in 83 episodes of Family Guy (2000-14), without one reference to Batman.

When West was asked how he thought his career would have developed without Batman, he replied: I never even think about that. How many actors get the chance to create a signature role? Not many. Somebody that each generation loves. Thats a wonderful thing. One of Wests most prized possessions was a drawing of Batman by the characters creator, the comic book artist Bob Kane, with the inscription To my buddy, Adam, who breathed life into my pen and ink creation.

West is survived by his third wife, Marcelle Tagand Lear, whom he married in 1972, four children and two stepchildren.

Adam West (William West Anderson), actor, born 19 September 1928; died 9 June 2017