"We really structured it off of Heal the World but on a smaller scale to lead by example to say you don’t have to be a popstar or be very famous to make a difference. You can make a difference by going out and doing these things by yourself or with a group of friends in your own city."

Meanwhile, he admitted that although he doesn't mind being in the public eye, he would prefer to be more private if given the choice.

Prince is helping the homeless in LA (Image: REX/Shutterstock)

Michael Jackson's son is trying to continue his good work (Image: Mirrorpix)

"I'm a very private person in my private life and I don't like to reveal to the public things that aren't appropriate. I decided to go into production because it's still in the entertainment industry but behind the camera," said the star, who has his own production company King's Son productions.

Prince also claimed his late dad was "very humble" and didn't like showing his kids his music videos, but did used to scare them with jokes about Thriller.

On whether he realised how famous his dad was, he said: "Not entirely. I thought it was normal at first but then we saw videos of him performing. People were fainting.

"One time we were outside the Dorchester and lots of people were shouting and chanting his name and my dad sent out pizza and hot chocolate to them."

Prince was praised by This Morning viewers (Image: REX/Shutterstock)

This Morning viewers took to Twitter to to praise the King of Pop's son.

One viewer said: "Wow #princeJackson has grown up to be kind, thoughtful, articulate, intelligent and really kinda hot #ThisMorning morning

Another added: "Prince Jackson on #ThisMorning is amazing, such a kind and giving guy. Can only imagine how proud Michael Jackson would be

A third said: "Well spoken, lovely young lad. Using his status for good, I respect that #PrinceJackson #ThisMorning"