Project Overview

E-Learning Click Here

This project has been funded with support from the European
Commission.
This website reflects the views only of
the author, and the Commission cannot be held responsible for
any use which may be made of the information contained therein.

About Us

We aim to create a European network of
peer educators who will receive professional training on media and
communication (understanding the impact of media as well as practical tools to
develop quality media products) and climate change to transmit to their local
youth groups and wider communities.

They will work with their peers to
develop creative media campaigns on the fight against climate change which
address young people in their environment and in the form and language best
suited to them.

Objectives:

To
increase the media literacy of young people with a focus on media coverage of
climate change

To
educate peer educators on effective use of media and the causes and
consequences of climate change

To
provide the space for peer educators to share ideas for effective youth
involvement incampaigning against
climate change

To
develop local media campaigns against climate change with young people in 9
European countries to empower young people as change bringers

A
co-ordination team of 5 people will steer the project and facilitate the
meetings.

February
– July 2011

5 E-learning
activities on media and climate change

These
modules will be developed by the co-ordination team. The participants will
start working on the themes of media and climate change together with their
local groups before the first training course and after the training course,
so that they and their groups feel part of the project from a very early
stage on and come prepared to the training course.

During
the training course, participants will share their experiences of peer
education, exchange face-to-face and more in depth about the topics of the
first e-learning sessions on climate change and receive media training by
experts.

The Training Course will consist
of three core elements:

Education on the causes and consequences of climate
change

Professional media and communications training

Peer education training

May
2011-Decemer 2011

Local youth media
campaigns on climate change

After
the first training course, the peer educators will run local media campaigns
against climate change together with their youth groups.

30
July – 09 August 2011

Media and
campaigning workshops at Co-camp

The
whole group will participate at Co-camp and run workshops at the camp about
campaigning, media and climate change.

November
2011

Campaign tools
development seminar (Prague, 4 days)

The combination of professional
media and campaign training, together with the practical experience of
developing and implementing 9 local media campaigns, will ensure the 30 peer
educators have a great deal to share on campaign development. We plan to
develop a handbook for young people motivated to run climate change media
campaigns to support the sustainability and dissemination of the project. The
participants will draft material for the handbook during this meeting.

The handbook will include the
following sections:

Practical guides to using different media to the best
advantage,

Best practice campaign examples

A step-by-step guide to developing a campaign

Useful hints

Peer
education training tools on the use of media and climate change for peer
educators

January
2012

Preparation for
Training course II (Latvia, 3 days)

(with
some participants of the project as facilitation team)

February
2012

Training Course II
(Latvia, 6 days)

Simply
publishing training tools is not sufficient to really ensure the
sustainability of otherwise very successful projects.

We therefore plan to finish the youth media campaign
project with a new beginning: A training course for new peer educators who
will be empowered to implement campaigns for action against climate change in
their communities.This will give some
participants of the long-term project the chance to become more experienced in
facilitating through the planning and running of the European training
course.

Participants:

3
peer educators from each of the following organisations will participate in the
project: