Web Design - DJP

DJPremium.com, sister site of DrJays.com, was in need of a website redesign to reflect it's higher price point of products. In order to achieve a more premium feel, I used clean type and spacing, minimal design, balanced white space and placed an emphasis on products to effectively portray a more premium experience vs. the more urban DrJays.com.

Areas of focus in the UI redesign included the header, footer, homepage, product gallery page, product detail page and navigational left menu.

Back To School

Create a Back To School campaign that embodied both the spirit of excitement of going back to school and also seeing your friends after a long summer break. We also needed to incorporate both kids and teen products.

Spring Prints

Spring is the season of prints and the goal for this lookbook was to capture the fun prints while still maintaining an urban vibe to the overall shoot. The use of the concrete space as well as the editing helped achieve the look.

Road to Adventure

Client:

DJPremium.com Spring 2015 Collection

Concept:

Road to Adventure was inspired by the spring festival season. The idea was to capture a couple heading to Coachella in a carefree road trip, highlight specific brands such as True Religion and Zanerobe.

Weekend Getaway

Fashion icons, social trendsetters and online influencers Adam and Olivia raid the DJPremium.com closet and create their perfect wardrobe for the perfect weekend getaway at San Diego's Lafayette Hotel.

Fashion

A collection of various images from fashion shoots... more soon

Interiors

Spring Off The Wall Campaign

Client:

DJPremium.com Spring 2013 Collection

Concept:

The Off The Wall concept was inspired by the urban walls of North Park, San Diego. I wanted to create a space that felt both grungy and minimal by using neighborhood walls as the backdrop to our shoot.