Snickers marketing tweets sent from the accounts of
Rio Ferdinand and
Katie Price have been ruled to be above board by an advertising watchdog.

The advertising campaign saw a series of startlingly uncharacteristic tweets from the footballer and glamour model followed by one with a Snickers slogan, accompanied by a picture of the celeb holding one of the chocolate bars.

Katie Price and Rio Ferdinand took part in the Snickers marketing campaign (Picture: PA)

An Advertising Standards Authority investigation was launched into whether the first four tweets from Ferdinand and Price could be clearly identified as part of the marketing communications, as only the fifth tweet contained the #spon hashtag.

In his first Tweet, Ferdinand wrote: ‘Really getting into the knitting!!! Helps me relax after high-pressure world of the Premiership.’

He then added: ‘Can’t wait 2 get home from training and finish that cardigan’, ‘Just popping out 2 get more wool!!!’ and ‘Cardy finished. Now 4 the matching mittens!!!’

These postings were followed by a further tweet reading: ‘You’re not you when you’re hungry @snickersUk #hungry #spon … ‘ accompanied by a picture of the Manchester United and England defender with a bar.

Price’s tweets were of a similar vein, with the glamour model sharing her thoughts on world economy, including one tweet that read: ‘Large scale quantitative easing in 2012 could distort liquidity of govt. bond market. #justsayin.’

While the watchdog disagreed with Mars’ assertion that only the fifth tweets were the only marketing communications involved, it ruled that the campaign was ‘acceptable’.

The body said: ‘We considered the combination of those elements was sufficient to make clear the tweets were advertising and that consumers would then understand each series of tweets was a marketing communication.’