Of course, Reebok claims that it decided to settle the case to avoid a drawn-out legal battle. Apparently, the company stands behind the ankle-spraining shoes it will continue to peddle, albeit with less provocative advertising. Rather than providing any actual evidence that their product may do any of the things the company claims, Reebok says it has received “overwhelmingly enthusiastic feedback” from customers.

And that’s all the evidence they need!

No word yet whether other brands which have jumped on the “butt-shaping” shoe bandwagon will be held accountable for their false claims.

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