Jimmy Choo has delivered a pre-tax profit of £26.9 million for the year to December 31, a 19.2 per cent increase on the previous year, with turnover also jumping 34 per cent to £166.8 million,
The Independent
reports.

Related articles

The boost follows a year of upheaval for the company. Both creative director
Tamara Mellon
and chief executive Joshua Schulman left the company shortly after it was bought over by Swiss company Labelux for a reported £549 million in May last year. Sandra Choi and Simon Holloway succeeded Mellon in her former position.

The brand is expected to focus on Russian and Chinese consumers in the coming year. Last week, the brand unveiled their Sixties-inspired autumn/winter 2012 campaign, shot by fashion photographer Terry Richardson.

"We wanted to capture the innocent and glamorous spirit of the late 1960s, the joy of dressing up in eclectic Rock 'n Roll style, of feeling cool and going out," said creative director Sandra Choi of the campaign.