The ability to write well is an applicant's most prized skill, according to surveys of broadcast news directors. To ensure that your students' writing skills are well honed, there is no better handbook to turn to than this newly updated third edition of Writing Broadcast News. Mervin Block- who has written for the best in the business- offers timeless advice, guiding both first-year students and seasoned professionals through the essentials of writing for the ear. With countless scripts collected from writing workshops in newsrooms across the country, this resource is studded with insightful - and at times entertaining - comments, suggestions and much-needed corrections. Readers will find Block's clear and incisive voice coming through in the expanded "Top Tips of the Trade" and the "Dozen Deadly Sins"-reminding us that mistakes can be our best teachers. New "WordWatcher" boxes highlight the challenges in writing for print versus broadcast.

"A masterly work . . . the best." -Adj. Prof. David C. Frailey, Southern Merhodist University Thoroughly revised & greatly expanded, this new edition is even more helpful than the classic first edition. The 1997 revision of Writing Broadcast News - Shorter, Sharper, Stronger is 40 percent longer - & even richer & smoother. Best of all, it is readable - & enjoyable. And, for writers who apply its expert tips, profitable. Writing Broadcast News (1997) was written for working newspeople, & it has been widely accepted in the broadcasting industry as a professional handbook. Many college teachers have adopted it as a textbook.

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

This critically annotated guide to reference literature of print and broadcast journalism features more than 800 descriptive and evaluative annotations. Nearly 90% of the entries are new or substantially revised, and there is a new chapter on commercial databases and Internet sources.

The German translation of this classic of theoretical physics is now available in a further revised edition. This renders theoretical electrodynamics even more comprehensible than before. Unique to this textbook of electrodynamics are the incomparably large number of calculated examples and special cases and the many exercises at the end of each chapter.