Exhibitors

Social media has made it easy for people to meet and establish
relationships online. As a result, when people attend an event,
they are excited about meeting their online peers in person. They
do not want to leave those important connections to chance. Savvy
event organizers will provide their...read more

Meetings tech expert Corbin Ball recently described iBeacons as
having a major impact on events. But, why? (And what are iBeacons
again?) iBeacons are another way for you to use mobile technology
to engage your smartphone-attached attendees. This is especially
important as global smartphone...read more

The right mobile strategy can be great, and even exhibitors can get
in on the attendee engagement. With over 6.8 billion mobile phone
subscribers, it is an intuitive way to connect with your attendees.
So, where should you start? Using mobile for lead retrieval:
Mobile is a great way to increase...read more

Mobile apps have a profound effect on brand engagement. In fact,
the average smartphone user spends 140 minutes a day using apps.
And with more and more trade shows providing apps for the show,
these mobile users will more than likely be using the app for
up-to-date info and assistance. Sponsors can...read more

Location technologies are the current darlings in event technology
for good reason. By leveraging WiFi, magnetic fingerprints,
beacons, mobile devices, near field communication, Bluetooth Low
Energy, and radio frequency identification (likely not all at
once), event planners are amassing rich...read more

I’ve often wondered if studies could be done on the amount of time
event planners spend on the back and forth emails and phone calls
trying to get a speaker’s, exhibitor’s, or sponsor’s information in
the right format. I’m sure you’re all familiar with those
conversations. You: Hi, this is Sam from...read more

As a promotional products distributor, I get a lot of questions
about what’s “hot” in terms of swag (Souvenirs, Wearables And
Gifts). I always encourage people to think more in terms of what’s
hot for their audience instead of what’s hot on the market. That
being said, I will say that finally some...read more

Mobile channels are a great way to engage with your tradeshow
attendees. But before you skip to the next big thing, review some
of these 'historic' mobile channels — they may be worth a second
look. Email: More than 100 billion emails are sent
and received each day. But sometimes this highly-used...read more

Have you introduced a virtual element to a meeting? Maybe you’ve
gone revolutionary and formed a hybrid hackfest where you have
people from all over the world collaborating with your onsite
developers? Or, perhaps, like most, you’ve done something a little
safer and simply added a video stream of...read more

Serving events for years, I’ve marveled at how more and more
technology has been blended into the event experience over time.
Mobile event apps are one of those marvels that eliminate
confusion, cost and clutter, while at the same time enhancing
communication and convenience. But when not used...read more