LinkedIn Profinder for Freelance Writers: Pros and Cons

Should a freelance writer like you consider using LinkedIn ProFinder?

Many freelance writers are wondering if LinkedIn ProFinder is worth the cost and effort. Troy Lambert has used the service and shares his perspective in this review…

We all know freelance job boards like Upwork are tough places to find good paying freelance gigs. It can be done, but the good jobs posted there are rare.

There are a few job boards that can be worthwhile: “move up” boards like Contently and EByline. However, as long as you are using an intermediary and not getting your own clients, you are giving up a percentage to someone else. The idea is to find your own clients.

Along that line, LinkedIn has created a new job board for freelancers called LinkedIn ProFinder. In theory, it should be a better and more professional job board, but it comes at a cost and it does have its limitations.

First, a little background on LinkedIn for freelancers.

LinkedIn for Marketing

LinkedIn is not just for finding jobs and building your resume. It has become a more professional social media network where you can interact with your peers or influencers in your industry. Many users are using LinkedIn to build their personal brand. With the right paid LinkedIn subscription, you can even learn from the company with LinkedIn Learning.

Not only that, but as a freelancer you are offering services that companies on LinkedIn need. By commenting on posts, writing articles, and other efforts, you make it easy for them to find and contact you. You can even run an ad campaign on LinkedIn when you first start out if you are searching for clients.

LinkedIn Premium and LinkedIn Profinder

With a LinkedIn Free account, you will be limited. When you first get started, that might be enough; however, the expanded search options and the professionalism attached to Premium might be worth the extra money every month.

There are different levels of LinkedIn Premium: some are designed for business professionals who are recruiting, while some are designed for job seekers. The first level, Premium Career, works well for job seekers and lets your network know you are serious. LinkedIn has, however, created a job board for freelancers and businesses who want to hire freelancers. I tried it recently to see if it was worth it, because it does come at a cost. Here is what I found out.

LinkedIn ProFinder Cost

As a freelancer, for you to have access to LinkedIn ProFinder, you must have a minimum of a Business Plus membership, and that runs you $59.99 a month, unless you pay annually, which works out to $47.99 a month. If you are already paying for Premium in the lowest “Job Seeker” bracket, which runs $29.99 a month, this doubles the amount you are spending. So what do you get for that extra money?

LinkedIn Learning: This is another premium LinkedIn offers, but it is included with Business Plus. This gives you access to ongoing education in the LinkedIn Academy, and there is some pretty good stuff in there, provided you take the time and effort to utilize it.

InMail Messages: You get 15 InMail Messages a month with this plan, and those can be very useful for contacting people who have viewed your profile or who you want to reach out to for work.

The primary thing that is important to freelancers, though, is that you can respond to ProFinder projects. That can be a big advantage. So how does it work?

How LinkedIn ProFinder Works

A person or company who has a project posts a proposal describing it. The proposals are restricted to a regional area: if you are in Idaho like I am, you will not get a bunch from New York. You will, however, get a bunch from Utah, where a number of companies looking for freelancers are located.

You can bid on the jobs by the project (a total project cost) or by the hour. This is another part that can be tricky: some of the projects contain several components, or may be ongoing.

If your bid interests them, the poster will contact you for more details. If your needs and theirs line up, you get the job. This is similar to other job boards, although in my experience so far, the responses are much more professional than places like Upwork and Demand Media, and the poster has already seen your rate of pay. They are usually ready to at least negotiate from there, but you have already set a starting point instead of reacting to a low bid.

It never hurts to review proper business communication tips when responding to proposals: if you are one of the first to reply, and your communication is brief and professional, you will have a better chance of winning the bid.

The Pros of LinkedIn ProFinder

There are, of course, good and bad aspects of this program, like with any other job board. The pros are simple to outline:

LinkedIn Profile: Your LinkedIn Profile offers the opportunity for you to showcase more of your skills and experience than other job boards. It’s like a really extensive resume, and you control what shows there and how it appears.

Professional Connections: For the most part, connections on LinkedIn are professionals, and they will treat you like a fellow professional. They expect to pay reasonable rates for services, and usually won’t try to lowball you on a project.

Regional Limitations: While this also appears on the con list for another reason, on the pro side, a company from your region knows the general cost of living and the market rate for services. They should be offering you similar money to what other clients in your area would pay. Plus, even if they are in another city, you can potentially meet them in person, or you may at least be familiar with their organization. This dramatically increases your chances for success.

Competition: You also will not be competing with ESL writers from abroad or Fiverr people who will do anything for a few bucks. You’ll be competing with other professionals, which means you will have stiffer competition, but they won’t be hugely undercutting the rates you need to make a living.

LinkedIn Recommendations: Because you are already connected on LinkedIn and at least the start of the transaction is happening there, you already have a place where you can ask for recommendations. Those recommendations go a long way towards helping you stand out from the competition when you bid for jobs.

The Cons of LinkedIn ProFinder

And now the downsides:

Cost: For $59.99 a month, you can do a lot of more direct marketing instead of waiting for jobs to show up in your area. Of course, there is a positive to this too: you could pay a lot more for leads as well. The problem for a new freelancer is this is pretty steep compared to just a Premium membership. It depends on the number of viable leads you get every month, which will depend on your area and the freelance services you offer. The free trial month is a good time to evaluate this for where you are.

Regional Limitations: This was listed under the pros, but it is also a con. If you are in a less populated area with fewer companies who hire and use freelancers, the proposals you see will be limited. Yes, you will have less competition as well, but with few positions the competition may be a bit fierce. Developing and maintaining a good reputation is critical in this case. On the flip side, if you are in a large metro area, you will have more opportunities, but you may have more professional competition as well.

Proposal Format: Proposal formats are limited to hourly proposals or to entire project proposals. But many proposals do not lend themselves to either of those models. There needs to be a place to select “Other” so you can outline clearly in your proposal what exactly you would charge. True, the company can ask you this when you get past the proposal stage, but an opportunity to do so within the response area might win freelancers more contracts since they can communicate charges more clearly.

Like many other job boards and freelancer services, you will have to evaluate the value of ProFinder for yourself. However, we need to look at one last thing: ROI.

Return on Your Investment

I used ProFinder for a month during the free trial, and then signed up for the service. The results were moderate. I entered several proposals, and managed to land two of them. Both were with companies I probably would not have landed any other way. One was $1100, while the other was a $600 gig and went pretty quickly.

So is it worth it? Well, a $1700 return on a $60 a month investment is not too bad, but it will take more time and development to see if this is a viable long-term solution. If I get even a $600 one-off gig with a company per month, the investment will pay for itself, and the potential for ongoing contracts is worth pursuing.

Is LinkedIn ProFinder worth it? It depends. Where do you live? What freelance services do you offer? What are you spending on marketing in other areas?

The long term viability of LinkedIn ProFinder is still up in the air for me. But it is easy to submit proposals, and so far the time and money I’ve spent has not outweighed the benefits. It never hurts to try it for a month for free.

Your Take

Have you tried ProFinder? Let us know what you think in the comments below, or share your thoughts and concerns about the service.

Troy Lambert is a freelance writer, editor, blogger and author who lives, works, and plays in Boise, Idaho with his wife, son, and two very intelligent dogs. When he is not writing, he is hiking, cycling, skiing, or generally playing outside. More of his work can be found at troylambertwrites.com and you can connect with him on LinkedIn.

John’s Experience with LinkedIn Profinder

I’ve answered three ProFinder leads for Medford/Ashland in my area of southern Oregon. One didn’t get back to me. A second one did, but we quickly agreed that I didn’t have the necessary specialized knowledge, but would stay in touch for potential future work. The third was a biotech company: I wrote a sample, but I didn’t get chosen.

I think ProFinder can be a good way to land a local client, especially if you live in a fairly small area and can get your proposal in before LinkedIn refuses more proposals. (I’ve heard the number is five proposals, but I haven’t verified it.)

Also, even if you aren’t in the first five, you can often do a little sleuthing to figure out the company and the person who did the request. You can then find contact info on the company website and email her or him directly.

Interesting that you are a fellow Boise resident. 🙂 My experience has been different. I’ve attached a post I wrote when the concept was first introduced. I paid nothing for LinkedIn ProFinder and still receive notices regarding possible gigs. I just read that the first 10 are free. Then it costs. Seeing how I haven’t responded to any I received, I guess that’s why I am still receiving potential matches.

My BIGGEST complaint (as you see in my post) is the offers are only regional. Because of my niche, most of the clients I’m looking to attract would be in the East. California is big, too, but so far, all I ever receive are gigs from Idaho, Utah, Oregon & Washington. And most do not really match my specialty. I have no local clients (as I don’t market here because I go where my niche is).

I’d hate to pay that kind of money and have just a hit and miss on a match. Could I have gone outside my specialty and replied to some of those gigs? Sure. I chose not to. So, I would say it really depends on what you’re looking for.

That is an upside and downside to the service. It is only regional, so there are only so many jobs. However, I have a niche and then I have a philosophy that writing is my niche, and SEO and content strategy are part of my skill set no matter what the topic.

I also work as an editor, and many of the jobs are in that niche. I have been contacted about dozens of them, and have landed a handful, but all of those more than pay for any subscription costs.

Like Cathy I’ve had a free subscription – I’ve responded and landed one gig which I’m still trying to collect on – not Linkedin’s fault I realize.

I’m in socal so regional competition is fierce – and I don’t like regional. I can, and have, written not only in the US, but India, Canada, and Australia, oh, and Singapore. I don’t think Linkedin really gets the freelancer – or at least not one like me.

Regional is tough, and a blessing at times. I too have worked all over the world, but so far, in my case, I have had good luck with ProFinder.

As to collecting? I always ask for a 50% retainer up front with any new client. Then I never get stiffed for the whole amount, and the company or individual has skin in the game. I’d highly recommend getting some money before you start work.

And if they have not paid you? Leave them a poor recommendation on LinkedIn and contact the ProFinder site. Don’t be afraid to publically shame the person who won’t pay you. Bad yelp, Google, and LinkedIn reviews always get their attention.

Truth? I don’t pay for LI at all and I receive the ProFinder ads. Maybe because I signed up at the genesis of it? Cathy, I’ve been getting these postings for a while now. No one ever mentioned a limit, and I sure haven’t seen any imposed on me. I know I’ve responded to at least 10. It’s the first time I’ve seen job postings that actually fit.

And you know what I think of job boards in general, so my thumbs up for this one doesn’t come lightly. I’ve found it to be more of a situation in which the clients have filtered who sees the postings. That means on some level, my resume has appealed to them. That feels much more legitimate and worth my time than cruising those gawd-awful job boards and begging for crumbs from cheapskates.

Thank you for laying out the details of LinkedIn Profinder. I have been quite curious to know what the benefits are of the service and if I feel it is worth it. Sounds like I will hold off for now on pursuing the service.

This is the first time I am reading about ProFinder. I have heard of LinkedIn premium though and I use LinkedIn almost daily, more than Facebook or Twitter anyway yet I wasn’t aware of this service. I guess this is something worth checking out as I apply for writing jobs on Freelancer and Upwork and nothing happens there.

Affiliate Links Disclosure

Some links to products and services on this site are affiliate links. This means I receive a commission if you purchase the product or service. In all cases, I personally use the products and services and think they are of the highest quality. You must always determine if any particular product or service is right for you. Does it fill an important need you have right now? Does the price seem fair? Are you comfortable with the refund policy?

PW Blog Post Categories

PW Blog Post Categories

Search Productive Writers

Your Path to Freelance Success…

Get detailed help and extensive training from experienced freelance writers, including me

Subscribe Now and Get My Special Report: Boost Your Writing Willpower

Yes, I want to be a more productive writer. Send me my copy of The Top 27 Ways to Boost Your Writing Willpower.

Like just about every other website on the planet, we use cookies. Continuing to use the site means you're OK with that. Cookie settingsACCEPT

Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.