If your business is a small one and you wear most, if not all, the hats then the title of this email must sound odd to you. You’re probably wondering how you’d be able to afford to hire a sales army.

There really is a win-win situation here.

You simply set up an affiliate program and allow others to sell your products for you. You pay them a commission, often 50% but it could be whatever percentage you want, when they make sales.

Otherwise, you pay them nothing. They are not employees so you don’t have to worry about payroll, insurance, vacation pay, sick pay, etc. Yet they will work hard to sell your products because it means money to them when they make sales.

Yes, your earnings will be less than when you sell the product yourself, but to be honest, you can only reach a fraction of the market by yourself.

That’s why I call affiliates a sales army. Just imagine the potential if *each one* of the affiliate reaches as many customers as you could? I think I hear the ca-ching of many cash registers!

There are step-by-step instructions floating around the web, some with great info and others that leave out crucial pieces, about how to set up an affiliate program.

It will require an affiliate software program (I’ve got recommendations) and some “tools” for your affiliates to use. Sound interesting? Leave us a comment below or contact us.

Many businesses have figured out that placing videos on their website is a good move.

Why? Because it builds the brand name, showcases them as an expert, puts real people behind the name, speaks to new customers, gives important information, offers real live customer testimonials, brings in new traffic, and increases sales.

Here are some types of videos YOU could use to grow your business:

Customer testimonial videos with real people giving their honest feedback. This is the social proof that will help you sell more products or services.

A brief video introduction into what you do. This is like a video version of your elevator speech.

A brief walkthrough of your website video. Show them the page tabs and the search function so they can find what they are looking for on your site. Also show them the contact page so they can ask questions or leave feedback.

How To videos. Perhaps you can show potential customers how to use the product or you can explain how to purchase the best product based on their needs.

Question and Answer videos. Take the typical questions you get and make a video answering them. This shows the customer you care, and also cuts down on your time having to repeatedly answer the same questions via email.

Video on your website can have a tremendous influence on your business, but there are some details you should know regarding how to get the maximum impact from your media efforts.