On average 10% of people who show up on a website did an image search. This is why every post you publish must have an image that is relevant to the post.

Create trendy content

Trendy simply means happening now. While trendy content doesn’t necessarily have lasting value, when you can tie your story into current events people are interested in (or perhaps what some celebrities have done recently) you can get a very strong short term boost.

This is one of the reasons the Content Marketing Institute arranges people like Kevin Spacey to speak at their events. It’s not that Kevin Spacey is an expert in content marketing, it’s the emotional appeal of associating with a well known celebrity.