[Question, Work] Two questions to help you find the value of marketing

But for the rest of us, here are two simpler things we can do to start answering the question: In a given financial period, what was the value of marketing? Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. We were thrilled. Life was good! But during the presentation, we received a shock.

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GROW - PRACTICAL MARKETING SOLUTIONS

JULY 27, 2015

[Question, Work] Why Big Data will go away soon

moderated the event and asked them this question: What one key skill do marketers need to acquire to succeed over the next five years? You see, unless you have some understanding of what the numbers mean and how you can make all this Big Data work for you, it’s easy to get lost and overwhelmed. It just works. It just works. “Think in terms of omni-channel.”

[Question, Work] If you can’t measure marketing ROI, find the right alternative

Here are the three steps that have worked for me when I’ve followed them (and I’ve regretted when I stopped after just the first step or two). 1. Better metrics start by answering a pretty simple question: would you spend money to change that number? You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We’ve all seen it.

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GROW - PRACTICAL MARKETING SOLUTIONS

JUNE 1, 2015

[Question, Work] What are the best social media platforms for your business?

You still have to do the hard work to turn those folks into buying customers. You might answer questions for an entirely new audience each time you visit the site. This is one of the reasons that Instagram is used at work more than any other platform (85% of its users do so!). Pinterest is the only platform in the box of “low work, high reach.” Any questions?

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GROW - PRACTICAL MARKETING SOLUTIONS

MAY 21, 2015

[Question, Work] 33 Inspiring B2B digital marketing case studies

Its presence on each network is tailored to that platform, so for example on LinkedIn it promotes job vacancies and publishes articles about the work culture within the business, while on Instagram it encourages followers to post photos of its ships using the hashtag #Maersk. Maersk Did these case studies convince you digital marketing works for your B2B business? million. million.

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GROW - PRACTICAL MARKETING SOLUTIONS

JUNE 4, 2015

[Question, Work] The new guide to minimizing legal risks in Social Media Marketing

Don’t use other people’s work (without permission). If you want to use someone else’s creative work (picture, drawing, poem, article, etc.), get permission first. Rather than copy/paste someone else’s article or upload their photo or video on your own site, link to their work from your site. We all know how it works. Don’t use other people’s work (without permission).

This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you. When I’m working with new clients, the roadmap basically boils down to following the line behind six essential questions. These are not easy questions, but if you really work it, your social media plan will become self-evident. The surprising thing is, I rarely have a customer who can easily answer this question in our first meeting.
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[Question, Work] Is there a place for social media in a boring business?

This is a question that seems to pop up a lot. But it worked, and Chipotle’s stock and market share soared. This is a question that seems to pop up a lot. Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. Are you a conversational business? Are you conversational … or could you be? Comments?
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[Question, Work] The first step in social media marketing is not social media

wanted to bring this up today because I face questions like this all the time. Related Stories Beyond Content Shock: The defining trend of 2015 is content ignition 10 soul-grabbing brands that prove you don’t need SEO to succeed The state of the nation on SEO, content strategy and earned media When social media marketing doesn’t work Igniting Content: A Tale of Two Ads. I had an email from a young guy recently. wanted to bring this up today because I face questions like this all the time. I had an email from a young guy recently. HIM: What do you mean?
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Growth Hacking Has a Specific Meaning–and isn’t for Everyone – Sujan Patel Sujan Patel, VP of Marketing at When I Work , and founder of ContentMarketer.io, sees a distinction between Growth Marketing and Growth Hacking. ’ “My team and I at Convince & Convert are certainly engaged in many/most of the principles of ‘growth hacking’ –we just don’t position it that way…” “Maybe because I’m old, maybe because we mostly work with enterprise companies.” used to work for a. ” Jay said.
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[Question, Work] If you stopped publishing your social content, would anybody notice?

Mega sites Buffer and SumAll seem to be more in alignment with less is more as well: If I were just going off of the above stats, we are: Under pinning on Pinterest Over tweeting on Twitter Under posting on G+ Good with Facebook Under posting on Instagram Good with LinkedIn Behind on blogging Which leads me to my next question: Does my small business really need to be everywhere? What works for you may not work for the next guy, and so on. Which leads me to my next question: Does my small business really need to be everywhere? Debate even. Do we post more?
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