FRIKO

FRIKO

Friko, part of the Bios Group, is a large-scale poultry production and distribution company in the Antioquia region of Colombia. With more than 40 years in the market, Friko needs to have a more modern and current image, without losing its Brand Essence: innovative, relatable and credible among Colombians.

This new image should work for all ranges of frozen chicken products: Original,Practical and Light.

The challenge:

Renew the Brand, maintaining its corporate colours, but betting on a modern and relatable image at the same time.

Develop a packaging design in its three ranges, where the new Brand must be harmonised with the proposed Design Grid.

A suitable identity for the 2019 Colombian market, which breathes the values of the brand in a more modern way. In addition, an identifiable and functional pack design, applied to all their product families.

On the one hand

The creation of an updated logo, without losing the visual essence of the brand, using a similar colour palette and a corrected structure and style, so that usability is extensive over time.

On the other hand:

An ad-hoc packaging design, which stands out at the point of sale, which communicates the product and brand with ease and is attractive to the consumer.