Disney is the latest company to officially add rainbows to products celebrating Pride

Many name brands have incorporated rainbows in their packaging in time for Pride season.

Disney has joined other major brands in celebrating LGBT Pride. In what was once considered a branding taboo, companies have now embraced the lucrative retail value of releasing products with rainbow symbolism.

Late last month the House of Mouse made available their iconic Mouseketeer hats with rainbow ears and stitching which have since become collector’s items.

On the heels of that marketing campaign comes an entire line of official Disney merchandise called the "Rainbow Mickey Collection" which caters to the LGBT community. From ball caps to pins to fanny packs, the company is taking a commercial approach to Pride season.

Companies such as Nike, Doritos, Target, Clorox and many others have made Pride their focus during the summer months, a time when Pride festivals take place all over the world.

Disney LGBT fanboys and girls are applauding this new Rainbow collection, but critics are quick to point out that the entertainment giant has yet to make inclusivity a part of their films which haven't seen an openly LGBT character in its universe since its inception over 80 years ago.

Locally, the Disneyland LGBT gathering called Gay Days will happen on the weekend of October 5, 2018.

Although the Magic Kingdom does not make this event an official celebration, they are welcoming to participants who attend every year.