Most commercials are obnoxious, which is why it’s extra important to celebrate the good ones.

Splendid Chocolate released this hilarious (and slightly mean) commercial filming small children biting into dark chocolate for the first time and playing it in slow motion. It captures the exact moment when the kids’ eagerness for chocolate transforms into confusion and betrayal at how bitter it is.

Don’t worry, kids – as Splendid says, “When you grow up you’ll get it.” Same goes for coffee and alcohol. In the meantime I hope the children eventually got candy they liked.