Look-alike Modelling

You can’t duplicate your best customers, but you can find more like them.

You need to keep finding new customers. But it’s hard to know where to focus your time and resources. And time really matters. You need to uncover these audiences before your competitors do. And you need to do it fast. The key lies in using your current customer data to locate others with similar attributes.

Look-alike modelling extends your reach by finding new high-value audience segments similar to your current customer base. Select a trait or segment, a time interval and first- or third-party data sources. Our machine learning algorithm, TraitWeight, is powered by Adobe Sensei and looks for people or businesses in the data sources with the same traits. Next, we weigh and display the results based on which traits are closest to your base audience. You then can build accurate traits to expand your audience.

See what makes it work.

Current and relevant resultsThe modelling process automatically runs at regular intervals to extract new value from your data so you always have the latest information at your fingertips.

AutomationDon’t spend time guessing at traits or segments or managing a large set of static rules — the algorithm will find audiences for you.

Server-side discoveryModelling works with server-side discovery and qualification processes that evaluate your data and the third-party data you have access to. This means you don’t have to see visitors on your site to qualify them for a trait.

Learn more about look-alike modelling in Adobe Audience Manager.

Pull back the curtain.

Find your next best customer.

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