The TUNE Guide to TUNE Links: Cross-Channel Measurement & Routing

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The TUNE Guide to TUNE Links: Cross-Channel Measurement & Routing

As the second installment of our three-part series on links, this TUNE Guide builds on the core concepts introduced in The TUNE Guide to Links. In the first guide, we laid the foundations of link-based marketing: the role of links in the digital ecosystem; how links work, and the different forms they can take; and key challenges to be aware of when using links, both with and without a measurement partner such as TUNE.

In this second guide, we’ll take a deeper look into linking for cross-channel attribution and compare the solutions available to marketers today.