Evolving Market Access in the APAC Region, a New Xtalks Life Sciences Webinar

Toronto Canada (PRWEB) March 28 2013 As the pharmaceutical industry in the West is being challenged with austerity and increasing pricing pressure companies have started looking to diversify their portfolios through emerging markets. The countries within emerging markets are highly diverse and business models need to be locally tailored to ensure success./p

As the pharmaceutical industry in the West is being challenged with austerity and increasing pricing pressure, companies have started looking to diversify their portfolios through emerging markets. The countries within emerging markets are highly diverse and business models need to be locally tailored to ensure success.

The aim of this webinar is to cover market access related issues in the Asia Pacific region, including Japan and China, representing the world’s second and third largest pharmaceutical markets. South Korea and Taiwan, also major reimbursement markets as well as innovators in biologics and specialty products, will also be discussed.

This session will cover:

Ongoing healthcare reform in China and its implication on access

Top level regulatory requirement overview

Market access in China: What are Reimbursement Drug List and Essential Drug List and how are prices set?

Pricing trends

Healthcare reform bill and the impact on distribution channels

How to address the affordability issue?

Pricing trends and price premiums in Japan

Pricing and access principles

Reward for innovation

The utility of health economics

HTA in the APAC region:

The adaptation of Health Technology Assessment (HTA) in Japan and China

The impact of HTA on reimbursement, pricing and access in S Korea and Taiwan

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global Life Sciences community. Every year thousands of industry practitioners turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

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