Lots sale signs on the Aveeno items. There were WAY more products tagged with the $10 ECB deal than listed in the insert!! I hope it's like that for everybody. Can do more then once if your receipt does not say limit reached.
an example:
7 Aveeno Daily Moisturizer 2.5 oz (on sale for $2.99)
1 Aveeno Shave 7 oz $4.49
= 25.42
less manuf q - five $2/1 , one -$1/1 , one -$1.50/2
less $4/20 Beauty purchase CVS CRT
less 9 ECBS
73cents oop and got back 10 ECBs!