How to Make a Marketing Promotion Stick

Making a marketing promotion stick requires you to focus on being both catchy and groundbreaking. Make a marketing promotion stick with help from a public relations and marketing expert in this free video clip.

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Hi, my name is Heddi. I'm the big cheese founder of travel gift card, Mytab.co, never .com, .co, coming to you from San Francisco with Muppet Bundle Cundle. Today we're going to talk about, this is really funny, how to make a marketing promotion stick. Now when I saw this I'm thinking like a piece of wood like a marketing promotion stick, no not carpentry, we're talking about how to make a marketing promotion stick as in you are going to remember it, oh that was an amazing campaign, that was absolutely fantastic like the guy from the, oh my God this is terrible now, now I've completely forgotten and the deodorant company that came out, Old Spice, when they came out with the whole concept and it was absolutely hysterical, it made it stick. So we're talking about a stick as opposed to if this was a piece of wood, not a promotional with wording on it stick. Just to clarify, let's get going. Okay we're going to go with Lays, do us a favor. How did this work work and how did this stick? If you are go into Lays do us a flavor, they were doing a competition. I actually entered this and I'm really annoyed that I didn't get through. All these different flavors, chicken and waffle and Sriracha which I can never pronounce at all because I'm English and cheesy garlic bread, they were doing a big competition, the biggie, the one that made it stick, a million dollars the winner gets a million dollars. So what you are doing now is you go in there and you decide to vote so I'm going to go in there and I'm going to basically sign up for it with the app. I'm on my Facebook pages now, yes I press yes, yes, yes, yes, I'm going to go for cheesy garlic bread because anything that looks like it's quadruple, deep fried or something like that, yes I'm totally going for that one so I click and I vote on this. This is how they are making it stick now, voting on Facebook. I could vote on Twitter as well. Showing on the map how many people have voted for it you can see the colored grids. Now look at this in a second, this is going to be interesting, on the right on the map, you're going to see something pop up in a few seconds, where somebody else has also just look at this, Kristen Drum somewhere, which state, I'm terrible big one, so what she did, Kristen basically tapped onto the app at the same time after I just confirmed which one I was going to go for and she said yes I'm going to go for that one as well so now you are seeing in realtime people are voting, oh my leg, that's how you make a, I've got a dent in my knee. That's how you make a marketing promotion stick because not only was there a one million dollar prize going up for it, thousands and thousands if not millions of people were entering. I entered, I had an all day breakfast, mine was an all day breakfast and you can change it for all day. You can go Mexican on that, you can go kosher on that one, I had a ton of different, I had a whole English breakfast, are you joking? They didn't go for it, they are freaks, but how it stuck, I put the app in and I've been going again and again and checking and checking and checking on the score because I want the cheesy garlic bread to win because if mine is not going to win and I'm not going to get through I want the next person, socially integrated, really really simple, Lays, do us a flavor, ideal example and scenario of how to make a marketing promotion stick as opposed to this if it was a piece of wood, stick. My name is Heddi, I'm the big cheese founder of travel gift card, Mytab.co, not .com, coming to you from San Francisco with Muppet Bundle Cundle who is adminapaw for Mytab.co, have a good one.