Le Temps des Cerises and Japan Rags were born in 1998 in Marseille between a father and his son, Gil Richardi??re and his son Lylian. The former is an ancient “antiquarian of blue jeans”, who founded the famous secondhand American clothes shop “Propaganda” in Marseille, and the latter is a fashion designer. Both with a fondness for vintage culture and a passion for textiles and authentic clothes pushed them to launch one of the most successful fits and fadings of the current denim industry.