Gigi Hadid wasn't the most popular person at her own fashion show

At Tommy Hilfiger and Gigi Hadid’s TommyNow show at London Fashion Week on Tuesday, one would have expected the top model and designer to have been the most popular person there. And though Hadid did get deserved attention for her impressive Rock Circus-themed designs and runway stomping, all eyes were on Park Chan-yeol, otherwise known as Chanyeol. Even Hilfiger himself wanted a picture with the superstar.

But who is he? A model? Social media star? British socialite? None of the above. The South Korean singer and rapper is a member of K-Pop royalty EXO. And he sat front-row at the show. Vogue even stated that Chanyeol wore Tommy best at the event, and the brand claimed that his attendance brought TommyNow to the “next level.”

It’s no surprise that he was at the show — the dapper dude is one of the more stylish members of his band, and the K-Pop scene in general. He can often be seen in oversize sweaters or hoodies, a trench coat and ripped jeans, or a Vetements bomber jacket — and the color of his hair frequently changes.

The brand, Chanyeol’s fans, and people who had no idea who he is are freaking out about his appearance at the show.