For anyone in the marketing space these headlines proliferate: Three out of four Millennials would rather spend their money on experiences than on consumer goods, and the generation is shaping a new experience economy, particularly when it comes to retail Like the...

The more I offer Jacksonville social media marketing, the more clear 5 factors that influence buying decisions become. I believe it is only 5 and that you need to nail each one. Once you do, you will close every prospect you want to close and be able to nudge those...

The challenge for local business social media marketing is enormous, both in terms of understanding why they need it, and then finding the time to use social media well. Sites like Facebook seems massive, full of goofy personal information and thus overwhelming....

It’s not sooo long ago that using Facebook for business was all the rage! Every business rushed to get a Facebook “fan” page. Then began the marathon to get “likes”. There was Like-gating. There was the fuss over cover photos, milestones, different admins and now….if...

The New Google With Google comes change. The latest big change is the new Hummingbird algorithm. Simply, Google now looks at longer questions in the search bar, and returns a better answer. Where they used to return results that picked up on one or two keywords, now...

With the recent proliferation of social media sites, you may be becoming increasingly confused as to which will serve your marketing needs best. Take Pinterest for example, which has rocketed to number 3 behind Twitter and FaceBook in only a few short months. Every...

Good Video Tip:- Optimize your video for the platform.YouTube, or Facebook, or your website, each have different specificationse.g. on Facebook, where 85% of viewers watch videos without the volume turned on. You'll want to use captions, so people can follow along without the sound. YouTube videos don't count views until someone watches for 30 seconds or more, so make sure the first 30 seconds are as interesting and eye-catching as possible.Be mindful of where your video will exist while you're editing. ht.ly/cniP30dlSHk... See MoreSee Less