May 15, 2017

FaceCradle, which gained global recognition as the most-funded travel pillow in crowdfunding history, continues market expansion into America, Canadian Territories

FaceCradle USA has partnered with BergHOFF International’s North American Division to distribute FaceCradle™ to consumers across the United States and territories within Canada.

The FaceCradle travel pillow, made headlines in 2016 as one of the most successful travel products in Kickstarter history.

“We’re excited to have BergHOFF represent our product as we introduce FaceCradle to consumers, retailers and wholesalers across North America,” said FaceCradle USA President Dylan J. Doherty. “BergHOFF operates in nearly 70 countries representing thousands of brands and has the relationships and experience needed to expand our market penetration as we build our brand in the U.S. and Canada.”

Developed by Australian Entrepreneurs David Scrimshaw and Roz Ruwhiu, FaceCradle raised over $1.1 million USD from nearly 20,000 customers on the crowdfunding website Kickstarter last fall. The parent company, based in Australia, started FaceCradle USA in February 2017 to provide quick product fulfillment to North American customers.

“BergHOFF has launched hundreds of problem-solving inventions like ‘TrolleyBags’ and ‘PerfectSlice’ to the North American market with great success,” said BergHOFF International Founder and President Ray Van Den Langenbergh. “We believe FaceCradle will be very well received by consumers who crave comfort and actual ‘sleep’ when they travel in economy class. When choosing to represent a brand, we look at the people behind the product, and I immediately appreciated David and Roz’s vision and entrepreneurial spirit. Also, creating a product out of a need is an exciting accomplishment, and when we see an opportunity like this and can contribute to the route to success, we want to be there.”

“We support many products with on-site demonstrations and market them directly to consumers at road shows, trade shows, as well as home shows and fairs,” he said. “We also interact with major North American retailers. The breadth of our reach made it a logical step for FaceCradle to partner with us as their official distributor for the U.S. and regions within Canada.”

Unlike other travel pillows on the market, FaceCradle is designed for the way people actually sleep, with their head in a horizontal position. FaceCradle presents five sleep modes for travelers. Each provides multiple options for comfort – including a deep-sleep mode that simulates the natural horizontal sleeping position. This presents a face down position (as if in a massage chair) even while the traveler is seated in a vertical, economy-class seat.

The company’s viral Facebook video, which received more than 18 million views, demonstrates that FaceCradle’s comfort positions conform to nearly any kind of seating situation aboard a plane, bus, train or even in a car.

About FaceCradle USA
FaceCradle USA was founded in 2017, after the success of the product on Kickstarter in the fall of 2016 – when the travel pillow raised $1.135 million ($1,479,231 AUD) to become the most-funded travel accessory in the website’s history. The parent company was founded in Melbourne, Australia in 2015 by two of the country’s seasoned Australian Entrepreneurs, David Scrimshaw and Roz Ruwhiu. Scrimshaw, the founder of one of Australia’s most innovative companies (awarded by Thompson Reuters) founded the market-leading Power Tool Brand, Ozito. He has designed, developed and marketed more than 30 consumer products globally. Ruwhiu is a Head of TV Production for a leading advertising agency behind several award-winning commercials for some of the world’s most famous brands. The two combined their expertise to create FaceCradle, designed to help all travelers get a good night’s sleep. For more information, visit the company’s website.

About BergHOFF North American Division
BergHOFF North America is a division of BergHOFF International. Founded in 1994, the company, grew to become a leading designer and manufacturer of kitchenware and tableware. BergHOFF offers only in-house designs and working with a company-based design department – which has garnered numerous design awards including ‘Red Dot Design’ Awards, the ‘IF Design’ Award, ‘Designpreis Deutschland’ Award and the ‘Good Design’ Award.

The company has also received environmental recognition for its Earthchef collection, and BergHOFF continues to renew its commitment to support local sustainability projects worldwide. Using natural resources in a responsible way is paramount to the company’s mission.