I have an ebook on Clickbank, in the weight loss niche, selling for $47. It's been for sale for 10 days now, and managed to sale just one copy (I drove around 500 clicks to it, so far). And I'm thinking it's too pricey and this could be one of the reasons why it's not selling.

So I want to run a promotional campaign with a lower price (and create urgency for buying, this way), but not sure what price to set to it. I'm thinking somewhere along $17.00 or $19.00. Perhaps you could help me?

It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.

This has nothing to do with it at all. There's no point in a vendor trying to attract affiliates without a proven conversion-rate first. Because even if you attract some, if the sales page isn't already known and proven to convert targeted traffic, you won't keep them anyway.

And an exit pop-up with a discount will produce an instant rejection from many serious, pro-affiliates, anyway.

It is true that you might be able to find a better product to sell for cheaper. Your current ebook made you almost 10 cents to the click which might be acceptable. I wouldn't say that the ebook is too far overpriced, then again I don't know what is in it.

@Soulstreak I forgot to mention it's a self published ebook, I wrote it I chose the diet cocktails niche and it's basically a 60 page guide for women who want to lose weight, but also have a cocktail every now and then. I have a few recipes in there, lots of tips, 'how to's and Q and A's.

This has nothing to do with it at all. There's no point in a vendor trying to attract affiliates without a proven conversion-rate first. Because even if you attract some, if the sales page isn't already known and proven to convert targeted traffic, you won't keep them anyway.

And an exit pop-up with a discount will produce an instant rejection from many serious, pro-affiliates, anyway.

You make a very good point, Alexa! I haven't yet built any relationship with the audience, I had an opt in form before launching the product (it was on the 'coming soon' page) and got 8 email addresses. I sent them one email with tips and useful info, for promoting my ebook, but that's all so far, because 8 is too small number for now.

Your post is very helpful to me, especially the list building essentials. It's yet another proof that I really need to work on building a list, first of all.
So first step, I will add an opt in form on the sales page, where I giveaway one or two chapters of the ebook, and start driving traffic to get optins. This should contribute to increasing sales, too.

I'm also thinking of running a clickbank promotion, with a lower price, for a week or two. See how that works, see if there's a significant difference in conversions.

Thanks a lot for all your helpful advice - and if there are any more suggestions, I'll be sure to follow them! I'll keep you posted with future results!

....The sales page isn't the best, I know that - it's my first ebook and first IM product, so I'm learning. I made the sales page myself and will make some improvements, because I know it lacks a few important elements (like an opt in form, urgency for buying and even better calls to action).

I would not bother testing PRICE until you have improved the sales page.

The items you mention are not merely "a few important elements", they are important. The biggest element missing though, is PROOF.

I'll just mention one thing: The page seems to me not to make a BELIEVEABLE case that this 'drinking diet' is even a diet.

It seems to be saying, "remain on whatever diet you're on, and you can still drink alcohol."...the whole thing lacks credibility. Is there anyone with a science background or medical expertise that can prove any of this?

The close is full of contradictions. For example, you write:"It’s not that you should listen to me, but if you’re really serious about having the right information and making a change, then I’m your gal.""Trying anything else would be a waste of time, trust me. I’m probably one of the best prepared people in the field of diet cocktails and now I’m here for you."

Iíll talk about the sales page. You need to test different headlines and sub-heads. Youíre going for a question in your headline.

Try using a ďHow ToĒ headline and then open with your question in the deck copy. I see your trying to get them into the yes mode, thatís good.

Make sure in your body copy you answer your prospects objections. Let them know what the book is going to do for them. Let them know why they absolutely need to buy your book.

I noticed you donít have a P.S. Add a P.S. and sum up all your products benefits in the PS and everything your book is going to do for them. Your PS should be like a second headline. Restate your guarantee and risk reversal of ordering.

I haven't yet lowered the price and had a JV with a fitness trainer who sent it to his list of a little over 1000 clients (whom he sends daily emails with tips & offers). I only had 51 clicks from him and nobody bought. Just one person clicked to the payment form. He says he had some feedback regarding the price, that they'd be interested, but the price is too high.

Quote:

Originally Posted by WinstonTian

Try to funnel your interested prospects to a
squeeze page, so you can build a
relationship and continuously sell your
product to them... This way, not all 500 will
disappear.
Winston Tian

I installed an optin form and offer 1 free chapter for whoever signs up. I only had one optin so far.
I fear that directing them to a squeeze page, before they get to the clickbank payment form, might be too much to do and they could quit before buying... does that make any sense?

Quote:

Originally Posted by Bruce NewMedia

I'll just mention one thing: The page seems to me not to make a BELIEVEABLE case that this 'drinking diet' is even a diet.

It seems to be saying, "remain on whatever diet you're on, and you can still drink alcohol."...the whole thing lacks credibility. Is there anyone with a science background or medical expertise that can prove any of this?
_____
Bruce

Your feedback helped me a lot. I changed most of the text towards what you said, I specified the diets that allow alcohol, I came up with a solution for those that don't, I basically offered them reasons to buy regardless of the diet they follow. All based on the fact that most people, at some point, want to enjoy an alcoholic drink (birthdays, new year's, holidays), so they should do it with minimum 'damage' to their weight loss plan.

Quote:

Originally Posted by Bruce NewMedia

Is there anyone with a science background or medical expertise that can prove any of this?_____
Bruce

No, there is only a calorie-based selection of cocktails, starting from the assumption that the less calories and sugar in it, the better for the diet.

I have no endorsements so far, but I am preparing a collection of interviews on alcohol vs. weight loss, with nutritionists, fitness instructors and bartenders. These will be posted on the website I'm building as we speak - and I'm hoping it will become an authority, a few years from now. At least this is the plan

Quote:

Originally Posted by Bill Jeffels

There are so many reasons why your product may not be converting.

Iíll talk about the sales page. You need to test different headlines and sub-heads. Youíre going for a question in your headline.

Try using a ďHow ToĒ headline and then open with your question in the deck copy. I see your trying to get them into the yes mode, thatís good.

Make sure in your body copy you answer your prospects objections. Let them know what the book is going to do for them. Let them know why they absolutely need to buy your book.

I noticed you donít have a P.S. Add a P.S. and sum up all your products benefits in the PS and everything your book is going to do for them. Your PS should be like a second headline. Restate your guarantee and risk reversal of ordering.

Good luck,

Bill

.

Bill, thank you! I think I applied all your suggestions and I would be very grateful for your feedback on the current sales page, whenever you find the time!

Quote:

Originally Posted by Steven Wagenheim

There's a lot more to selling a book on anything than just the price.

It's definitely true and I'll back it all up with the website I'm building (it will be online this week, hopefully), with resources and short videos where I will explain every important point I made in the ebook.

My plan is: build a personal brand in the field, bring interesting people with reliable opinions on the subject, become an authority, build up list, create a relationship with them and grow it constantly.
I guess the start is always the most difficult, though.