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Internet Marketing: Building Your Brand

by Rahimah Sultan

You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

2 Responses

You are so right Ms. Sultan, a strategy is key. Have a method to your madness for brand building via social sites will make it so much easier to be consistent. Know what you are trying to do and post consistently.