The event will release a new issue weekly throughout the month, with Mars Attacks Kiss serving as the second entry in the series, and Mars Attacks the Real Ghostbusters by Erik Burnham and Jose Holder following.

Mars Attacks the Transformers by Shane McCarthy and Matt Frank will be released in the fourth week of January, followed by the concluding chapter, Mars Attacks Robots vs. Zombies by Chris Ryall, Andy Kuhn and John Rauch.

IDW has commissioned a series of special variant covers from artists such as Walt Simonson, Greg Staples and Dave Sim, featuring characters including Judge Dredd and Spike from Buffy the Vampire Slayer.