How to monetize?

Some of you may have seen the viral video that went around about a university superman prank. It was on ninemsn in Australia, and was also on a TV "news" show called the 7pm Project, and got around 250k views on YouTube. Furthermore, it got approximately 2 million views on RenRen, the Chinese YT.

My friend is the guy who was in the video, but now that ship has sailed and rights to the video was sold to a TV station for a few grand. I have been talking to my friend and am looking for a way to monetize the next stunt he pulls.

I thought of the obvious gateway to view the video, but does anyone have any ideas on other methods of monetizing?

Note that adblockers might block our captcha, and other functionality on BHW so if you don't see the captcha or see reduced functionality please disable adblockers to ensure full functionality, note we only allow relevant management verified ads on BHW.