Buffalo Bills defensive end Mario
Williams has introduced his very own cereal just in time for the new NFL
season. The cereal is called "MariO's" and is available exclusively at Western
New York-area Tops stores.

The cereal is a partnership
between Tops, Williams and PLB Sports.

"MariO's" is a honey-nut toasted
oats cereal packaged in a 14-ounce collector's box featuring the newest member
of the Buffalo Bills defensive line. The cereal is available exclusively at
Western New York Tops stores and online at www.plbsports.com.
"MariO's" is the latest athlete endorsed product from PLB Sports, which has
created products for some of Buffalo's most famous athletes, including Ryan
Miller, Terrell Owens, Michael Peca and Doug Flutie.

"We are thrilled to be able to
partner with Mario and PLB Sports to have MariO's on store shelves exclusively
at Tops," said Frank Curci, CEO of Tops Markets. "Mario signing with the
Buffalo Bills has been a popular move locally and we expect fans in Western New
York will be eager to have a box of MariO's on their breakfast table."

Williams will donate 100 percent
of his proceeds from the sale of the cereal to benefit the pediatric cancer
patients and their families through Carly's Club at Roswell Park Cancer
Institute. Carly's Club (www.CarlysClub.org)
helps kids and families facing a cancer diagnosis through fun activities,
outings and opportunities to meet other families in the same situation. These
emotional and social support programs play a key role in a young patient's
ability to battle cancer.

The launch of MariO's coincides
with September's National
Childhood Cancer Awareness Month, giving local Bills fans an easy
and fun way to do their part to support children with cancer. The cereal box
side panel features the story of Lucas, an 8-year-old pediatric cancer patient
and Carly's Club member from Akron, who shares why Carly's Club is important
for children and families facing cancer.

MariO's is now available for a
limited time.

Tops Friendly Markets is proud to
be the official supermarket of the Buffalo Bills for the 2012-13 season.