CHALLENGE

Zohoor Al Reef (ZAR) is the largest retailer from Saudi Arabia’s fragrance industry.

THE INSIGHT

The client relied on traditional in-store advertising for many years with little to no above the line advertising. They began losing sales to competitors who focused on a younger target audience by investing in more diverse marketing mediums, particularly print media. We were tasked with re-vamping the brand’s look and feel, making it more appealing to a younger crowd and helping it regain its competitive edge.

SOLUTION

FROM6 produced a TVC for ZAR with an underlying theme and message that the brand was still young at heart and full of life. Given the brand’s strong regional presence, the TVC was aired on satellite TV including the popular MBC and Rotana channels.