Tough Enough to Wear Pink (2019)

Is your business “Tough Enough”? Tough Enough to Wear Pink provides a nationally-recognized campaign and framework for rodeos and western events to help them promote breast cancer awareness and fundraising to benefit their local communities.

The campaign was created by entrepreneur and breast cancer survivor Terry Wheatley in 2004 with Karl Stressman, former director of special events for Wrangler and former commissioner of the Professional Rodeo Cowboy Association (PCRA) to bring the sport of professional rodeo and the western community together to rally against breast cancer. Wrangler is the title sponsor of Tough Enough To Wear Pink.

Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. To date, the campaign has raised over $26 million dollars for breast cancer charities, much of which stays right in the community. The grassroots movement has inspired other sports communities to mount their own TETWP campaigns, spreading a message of hope and support that reaches beyond the rodeo arena to competitors, families and fans across America.

We’ve captured the women of The New Wave Salon on January 21st and our own staff on January 23rd to have the photos submitted to Regional Health for print in the Rapid City Journal.

The ladies at The New Wave Salon are “Tough Enough to Wear Pink”

We’re proud to say that we’re “Tough Enough to Wear Pink”

If you’d like a group photo taken for your business for next year’s “Tough Enough” campaign please don’t hesitate to contact us.

Author: Sarah & Mike Crook

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