The personal blog of Reyn Bowman, a Durham NC resident, 40-year veteran of community-destination marketing and still an explorer in community sense-of-place. Opinions expressed here are those of the author.

Friday, February 22, 2008

April 30th, 11am to 1pm, right on Coach K Court at Cameron Indoor Stadium, the Durham Annual Tribute Luncheon (ATL) will celebrate the 20th anniversary of the greatest sports movie of all time, Bull Durham, and of course, the filmmakers and the movie’s contribution to Durham’s unique sense of place.

Coach K is not only a past honoree, but also he has been a great supporter of the ATL over the years, and permitting the luncheon to be in this storied location shows just how much…. It helps that The Special Event Company, which is co-sponsoring the luncheon, has a track record of events there without any damage to the surface.

I was asked recently, why “Cameron.” Must have been a Carolina fan is all I can say. But seriously, the ATL not only celebrates unique sense of place, but also DCVB tries to make sure it is held in places that reflect that. The past two years it was in the American Tobacco Campus.

But beyond that Cameron is a historic location, where Durham is often showcased on national television, it was just ranked one of the “10 best places to see an NCAA basketball game” by USA Today. Need I say more?