Facebook acknowledges discrepancy that had overstated a video view metric

by Greg Finn

If you have been relying heavily on Facebook’s average duration of video viewed metric, you’ve likely been using some inaccurate stats. Facebook has officially announced that the metric has bee over-reported due to a miscalculation. Along with the announcement came an apology for the misinformation from David Fisher, VP of Advertising & Global operations at Facebook.Read the full article