Small business owners are constantly looking for ways to improve the efficiency and effectiveness of their operations. Within a highly competitive marketplace, businesses are relentlessly striving to gain an edge over their competitors. The power of mobile has emerged as a major factor contributing to how a small business is able to thrive in today’s technologically dominated business arena.

Increasingly versatile and powerful mobile app development is playing an ever increasing role in helping small businesses improve customer service, boost sales and gain an overall competitive edge in their market.

Here’s our pick for the top 5 mobile apps every small business owner should be taking advantage of:

1. Expensify

Inefficient control over how a business handles its expenses can quickly lead a small company down the road toward ruin. Expensify simplifies the process of expense reporting, expense approval and synergizing with your business’ accounting package. With super handy features like unlimited receipt uploads, to the ability to submit expense reports anywhere, anytime, this administrative app is a firm favourite amongst finance managers everywhere.

2. Trello

Designed to boost productivity and enhance internal collaboration within a business, Trello couples a strong emphasis on visuals with free, flexible functionality. The result is an app that acts to streamline organization and speed up collaboration and co-operation within your business. Project management is simplified thanks to the elimination of reliance upon marathon email threads, out of sync spreadsheets, haphazard sticky note style organization and clumsy software.

3. GoToMeeting

If you are looking for the fastest way to connect and communicate with clients, co-workers, collaborators, suppliers or prospects then this is the App for you. Users reported closing deals 20% faster than they did when using any other communications solutions on the market. This app is all about providing businesses with a mobile, professional, fast and secure way to conduct top level business meetings with anyone, anywhere on any mobile device. This is a fully-equipped boardroom in your pocket that is able to integrate with the other important apps in your workflow like Outlook, Gmail, SalesForce and Zapier.

4. LevelUp

How to get paid is a huge factor for any business, but more so for small businesses looking to stay ahead of the curve and meet the needs of its customers. LevelUp is an App that offers your business the capability to process one-touch mobile payments whilst at the same time enhancing customer loyalty, gathering essential data for improved customer profiling and generating rewards programs. All of this helps your business entice new customers, raise existing customer service levels and track sales performance.

5. Snapseed

For businesses heavily reliant on social media platforms like Facebook and Instagram, Snapseed provides professional quality photo editing capability for businesses looking to keep their corporate image in tact when posting to social media. Eliminating the need for highly-priced photo editing software and the graphic designers to run it, Snapseed puts the power of professional photo and image editing on your mobile device.

Apps are playing an integral part in how businesses optimize their operations – from marketing and driving a social media presence to how they process payment and organize expenses, projects and communication. The mobile phone and the technology to drive business growth have now been put in the small business owners’ pocket.

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About The author

JJ is a blogger and likes to blog about Technology, SEO, E -marketing and write articles on Stockmarkets, Google + and gadgets. JJ is the author and founder of Digital Grog, a widely-read tech and how-to blog. Email:
jeromejf@hotmail.com
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