Month: September 2006

Managing in chaos The great challenge of our era? Get companies to change quickly enough to survive a world that’s crazier and riskier than ever. By Geoffrey Colvin, Fortune senior editor-at-large September 19 2006: 9:25 AM EDT (Fortune Magazine) — Bill Ford finally joined the club just before Labor Day weekend. That’s when he became… Read More

Let’s examine a typical scenario: Marketing spends a fortune on a booth in the front of the giant Infoworld 2006 Expo at Jacob Javits in NYC. Lights and color flash and the music makes us stand out. To attract attention, marketing also buys a 42″ plasma HDTV and hosts a giveaway. A giant glass fishbowl… Read More

You are the head coach of a top college football team. Many progosticators predict you and your team will play in the national championship game in January. It is the fourth quarter of your first game. Though you are ranked #2 and your opponent is unranked, you are in a VERY dangerous place. Your team… Read More

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The Fearless Competitor

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B2B Marketing and demand generation best practices. President of Find New Customers. Dad, husband and passionate fan of my alma mater, Notre Dame. Team builder, company transformer and difference maker.

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