The Latest in Law Firm Marketing

Each week, the Legal Marketing Association pulls the most buzzworthy trends in marketing to help inspire its members. This week, we focus on artificial intelligence, starting with "Disrupting the Billable Hour Model with Artificial Intelligence" from CIO Review.

1. Disrupting the Billable Hour Model with Artificial Intelligence

Artificial intelligence in law firms has doubled in the past two years. Because of this though, lawyers are now using AI solutions to work more efficiently instead of passing off the labor-intensive work to junior associates. Read more from CIO Review.

2. Machine-Learning Algorithm Beats 20 Lawyers in NDA Legal Analysis

In the early days of machine learning, many of the jobs getting displaced by robots are menial labor, but now as learning algorithms are becoming more sophisticated, positions that require more background education could be replaced by automation. Read more from TechSpot.

3. The Great Legal Paradox

When working with lawyers new to the field whose first language is not English there is a gap when it comes to the legalese that continues being used among experienced English-speaking lawyers. AI does how the power to assist in these stations. Read more from CDR.