Pinterest is now the 3rd most popular social network site in the world and probably be the best social network in the world. In fact, the latest report from comScore, an Internet analytics company, puts Pinterest at #50 of the top 50 United States websites for September 2012 with 25.3 million unique visitors. (comScore via Wired)

Pinterest’s traffic is particularly impressive because it seems to be made up of quality, targeted visitors who are highly attuned to commerce. This could be due the popularity of images of clothing, jewelry and other consumer goods on the site, which causes “pinners” to click through to websites in the first place. In other words, Pinterest users convert very well.Read More

You’ve probably heard the phrase “build it and they will come” and perhaps even watched the movie “Field Of Dreams” where it originated.

Sadly, many entrepreneurs approach their social media in this way. They assume their product or service is so compelling that all they need do is build “it” – with “it” being a Pinterest account, Facebook page, Twitter profile – and hordes of customers will instantly gravitate towards them.

They make the cardinal mistake of assuming that their great product or service doesn’t need any additional marketing or promotion.

In case you weren’t aware, Pinterest has now flung open its doors and removed its invitation-only restriction.

So if you haven’t yet experienced the joys of planning your dream wedding, finding quick, easy mid-week recipes or creating that bucket list of beautiful exotic locations to one day visit, you can now start doing so.

The once invite-only platform is now free for anyone to join, and besides being able to sign up with Facebook or Twitter, users can also join with just an email address. Read More

Ask anyone who regularly tweets and they’ll invariably tell you that their biggest challenge on Twitter is how to get more twitter followers.

Of course, there are a few dubious ways to get more twitter followers fast. Just visit Fiverr.com or try Google-ing “Buy Twitter Followers” and you’ll find a long list of sellers who are more than willing to help you build a huge following overnight. Don’t do it though.Read More

At times you can become confused and overwhelmed with everything there is to do when it comes to social media, but remember none of your efforts should be in vain.

Social media is a great way to build a good reputation for yourself but you need to understand your audience to get the most from your postings on Facebook, Twitter, LinkedIn etc.

To get a good return on investment from your social media marketing, make your content unique, varied and engaging whenever possible. Humor and inspirational quotes are popular forms of content and can add variety to your updates.