While President Barack Obama’s persistently large Latino voter lead over Gov. Mitt Romney has become a campaign season theme, a new poll indicates that Romney’s problems with Latino voters run deep and are closely connected to questions of character and personality. Putting Paul Ryan on the ticket has not helped.

Nearly 65 percent of Latino voters polled in an NBC/Wall Street Journal/Telemundo survey released Wednesday said they plan to back Obama in November compared to about 30 percent who intend to vote for Romney.

Obama, who won the vast majority of Latino voters in 2008, has possessed a substantial lead with Hispanic voters since the Spring, when Romney emerged as the presumptive GOP nominee. Spanish-language ads questioning the way that Obama has managed the economy; others featuring Romney’s Spanish-language-fluent son Craig Romney, the senior Romney’s business experience and family life have not proven effective in pulling Latino voters into the Romney camp, polls indicate.

An outside group’s plans to air ads branding Obama, a president whose administration has deported more undocumented immigrants than any other in history, as the "Deporter-in-Chief" in swing states appear to have done little to reshape opinions of the President as thousands of young, undocumented immigrants lined up this month for the start of a deportation relief program created by the Obama team.

One of the reasons the ads may not be working: Latino voters don’t appear to like or trust Mitt Romney and think little, if anything, about Paul Ryan.

Among Latino registered voters surveyed in the most recent NBC News/Wall Street Journal/Telmundo poll, 64 percent said that they believe Obama to be a man who cares about average people, and 59 percent described him as knowledgeable and experienced enough to handle the presidency, down from 65 percent in July. Another 52 percent described Obama as a man with good economic ideas and 51 percent said he has executive or managerial skills.

Latino voters saw Romney differently. Just 21 percent view him as a man who cares about average people and 26 percent described him as knowledgeable and experienced enough to handle the presidency. For Romney, the later figure was up from just 15 percent in July. Another 31 percent believe that Romney has good ideas that could improve the economy and 30 percent believe that Romney has executive or managerial skills.

Obama also topped Romney by large margins in voter measures of likability, transparency, honesty and being a person who consistently stands up for his beliefs as well as a man who can stay calm in crisis, according to the poll.

But for the Romney camp, the problems with Latino voters do not end there.

About 28 percent of Latino voters surveyed in the NBC/Wall Street Journal/Telemundo poll described themselves as less likely to vote for Romney now that he has made Ryan his running mate. Another 51 percent said the Ryan pick left their plans unchanged and 15 percent said that Ryan’s place on the Republican ticket made them more likely to vote for Romney.

Ryan, is best known as a staunch ideological advocate of cutting both taxes and spending. Such a combination would require steep cuts to nearly all domestic spending including entitlement programs such as Medicare and Medicaid, education, and most direct government efforts to stimulate the economy. The list runs the gamut of Latino voter priorities identified in other polls.

The poll, conducted between Aug. 16 and 20, was part of a larger survey of voters of various races and ethnicities. The Latino voter data was culled from the answers of 300 Latino registered voters and carries an error rate of plus or minus 5.66 percent. Nearly 20 percent of those polled identified as Republicans or Republican leaning Independents. Another 63 percent identified themselves as Democrats or left-leaning Independent voters.

FILE - In this April 10, 2012 file photo, President Barack Obama speaks at Florida Atlantic University in Boca Raton, Fla. In the presidential battleground offering the biggest prize, Democrat Barack Obama is focused on ratcheting up voter turnout in Florida's university towns, Hispanic enclaves like the Puerto Rican-dominated Orlando region and South Florida's Jewish communities. Republican challenger Mitt Romney, in turn, is working to squeeze as many votes as possible out of north Florida's conservative military bastions, the senior-heavy Gulf Coast and Miami's Cuban community. (AP Photo/Lynne Sladky, File)

** FILE - In this Jan. 27, 2012, file photo Republican presidential candidate, former Massachusetts Gov. Mitt Romney, campaigns in Cape Canaveral, Fla. as he and GOP candidate Newt Gingrich seek to woo Hispanics voters before the Florida primary. As Romney continues to seek the Republican presidential nomination by rarely discussing his faith, a growing number of vocal Hispanic Mormons say they intend to use Mormon teachings as a reason to convince others not to vote for him. (AP Photo/Charles Dharapak, File)

In this Friday, June 29, 2012 photo, Carissa Valdez, left, a volunteer for President Barack Obama's reelection campaign, listens to Ruben Gallardo, who she registers to vote, as a group of volunteers work to register new voters as they canvass a heavily Latino neighborhood in Phoenix. Across the country both political parties have been courting the Latino vote, the nation's fastest-growing minority group. (AP Photo/Ross D. Franklin)

FILE - In this Oct. 27, 2006, file photo, then-Commerce Secretary Carlos Gutierrez, speaks after taking a tour with Rep. Jean Schmidt, R-Ohio, at Total Quality Logistics, Inc., a truckload freight brokerage company in Milford, Ohio. President Barack Obama's 2012 re-election team is running upbeat ads on Spanish-language stations in pivotal election states _ a sharp contrast to the hard-hitting commercials in English that the incumbent's campaign is airing against Republican rival Mitt Romney. Romney hasn't given up on Hispanic voters. During the first week of June 2012, Romney's campaign announced Juntos con Romney, a Hispanic leadership team led by Gutierrez. "The Hispanic community has been especially hard-hit by President Obama's policies," Gutierrez said in a statement. "Mitt Romney has a proven record of creating jobs both in the private sector and as governor." (AP Photo/David Kohl)

In this Friday, June 29, 2012 photo, volunteer for President Barack Obama's reelection campaign, Vergie Morris, left, registers Valentin Navarro to vote as volunteers register new voters at a table set up in front of campaign headquarters at a local shopping plaza in Phoenix. Across the country both political parties have been courting the Latino vote, the nation's fastest-growing minority group.(AP Photo/Ross D. Franklin)

California Republican Party Chairman Tom Del Beccaro conducts a press conference during the California Republican Party convention Friday, Feb. 24, 2012 in Burlingame, Calif. Del Beccaro is trying to rebrand the damaged GOP name in the state. Since taking the helm of the party last year, Del Beccaro has held town hall meetings with Hispanic voters and is trying to keep Republican candidates focused on issues such as state spending that he says will help them win elections this year. (AP Photo/Marcio Jose Sanchez)

Rep. Shelley Berkley, D-Nev., greets young Hispanic voters at a Nevada Democratic Party "Pledge to Caucus" event, Friday, Nov. 11, 2011, in Las Vegas. Campaign staff and volunteers for President Barack Obama are pushing the Hispanic vote in swing states like Nevada, which can help congressional candidates like Berkley in her run for re-election.(AP Photo/Julie Jacobson)

In this photo taken Friday, Jan. 20, 2012, Herman Echevarria enjoys a Cuban coffee as he talks to a friend in Miami. Echevarria, a Cuban-American and Republican, is the CEO of a Miami-based bilingual advertising agency. Republican presidential candidate Mitt Romney's promise to veto a measure that would create a path to citizenship for some illegal immigrants threatens to turn off some Hispanic voters.

In this Friday, June 29, 2012 photo, volunteers for President Barack Obama's reelection campaign get fliers ready as they work to register new voters prior to canvassing a heavily Latino neighborhood in Phoenix. Across the country both political parties have been courting the Latino vote, the nation's fastest-growing minority group.(AP Photo/Ross D. Franklin)

Paula Lee, at left, of Sacramento, Calif., gives voting information to Danette Erickson, of La Crescenta, Calif., during the California Republican Party convention Friday, Feb. 24, 2012 in Burlingame, Calif. The chairman of the California Republican Party is trying to rebrand the damaged GOP name in the state. Since taking the helm of the party last year, Tom Del Beccaro has held town hall meetings with Hispanic voters and is trying to keep Republican candidates focused on issues such as state spending that he says will help them win elections this year. (AP Photo/Marcio Jose Sanchez)

In this Friday, June 29, 2012 photo, Brian Conklin, far right, a regional campaign director for the reelection of President Barack Obama, briefs volunteers about registering new voters prior to them canvassing a heavily Latino neighborhood in Phoenix. Across the country both political parties have been courting the Latino vote, the nation's fastest-growing minority group.(AP Photo/Ross D. Franklin)

In this Friday, June 29, 2012 photo, Brian Conklin, left, a regional campaign director for President Barack Obama's reelection campaign, briefs volunteers Caroline Alcaida, right, and Sheila Morris before they head out of the campaign office to register new voters as they canvass in a heavily Latino neighborhood in Phoenix. Across the country, both political parties have been courting the Latino vote, the nation's fastest-growing minority group. (AP Photo/Ross D. Franklin)

In this Friday, June 29, 2012 photo, Hector Acuna, a volunteer for President Barack Obama's reelection campaign, joins about a dozen others as they are briefed on how to register new voters prior to canvassing in a heavily Latino neighborhood in Phoenix. Across the country both political parties have been courting the Latino vote, the nation's fastest-growing minority group. (AP Photo/Ross D. Franklin)

FILE - In this May 10, 2011, file photo President Barack Obama looks towards Mexico during a stop at the Bridge of America Cargo Facility in El Paso, on a as visit to the border to speak about immigration reform. A year before the 2012 presidential election, Hispanic voters face a choice: continue to support Obama despite being disproportionately hurt by the economic downturn or turn to Republicans at a time when many GOP presidential hopefuls have taken a hard line on immigration. Obama kicks off a three-day West coast trip on Monday in Las Vegas. (AP Photo/Charles Dharapak, File)

FILE - In this Feb. 18, 2010, file photo President Barack Obama greets Sen. Michael Bennet, D-Colo., right, during a fundraiser for Bennet in Denver. If you want a sense of how Obama's campaign team intends to win in the West, look no further than how Bennet kept his Senate seat last year: appointed to the seat in 2009, he won a full term by turning the campaign into a "choice" instead of a referendum on his year in the Senate; he painted his opponent as out-of-step with voters, and used strong fundraising to blanket the airwaves and build a massive ground game to turn out Hispanics, young voters and women squeezed by the economic downturn. (AP Photo/Pablo Martinez Monsivais, File)