Marketing Management

The Master’s program in Marketing Management is an academic, specialized program oriented towards the practice of a marketing manager. Specialized courses provide a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product, both in an offline and online context.

Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice:

The program offers specialized marketing analytics courses as electives. These courses provide students with an excellent toolbox to analyze and interpret the consumer and business market.

Business challenges, company guest lectures and real-life cases ensure a strong link between marketing theory and practice.

Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments.

QTEM network partner

This Master's program is a proud partner of the prestigious QTEM network. Excellent and ambitious students -if selected during the
first semester of the regular program- have the opportunity to extend their one-year
master program with an additional year. In this additional year, they can spend up to two semesters at different QTEM's partner universities, and do an
internship abroad at one of the corporate partners. Corporate partners include
McKinsey, Bain, Deloitte, and ABInBev. Successful QTEM students are awarded the
QTEM Network Certificate.

A Master's program in Marketing Management at Tilburg University offers you:

The world-class curriculum is designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University which belongs to the top in Europe; The department ranks #1 in Europe in the field of Marketing Research Productivity in the UT Dallas Business School Research Rankings. According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlands and #3 in Europein the field of Economics and Business.

An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice. You will also enjoy regular guest lectures and get the possibility to write your thesis for a company.

The option to choose your language: the program is uniquely taught in both English and Dutch.

A head start to your career: graduates of this multi-disciplinary program are in highly competitive positions to get the career they want in any number of marketing-related roles.

There are two start dates available for this Master's program: end of August and end of January.

Outstanding track record from students and staff

Marketing students completed Google Online Marketing Challenge 2016 as best Dutch team - out of 111 Dutch teams.

The Marketing Research Department ranks #1 in Europe in its field according to the UT Dallas Research Ranking

Marketing alumnus Mark van Zuijlen has won the Best Thesis Award at the Dutch Marketing Awards 2016 for his thesis on cross-channel effectiveness of mobile advertising.The Dutch Marketing Awards is one of the most prestigious events for Dutch marketers.

According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlandsand #11 in worldwide in the field of Economics and Business.

Combining Marketing Management and Marketing Analytics

For ambitious students, it might be interesting to combine our two masters in Marketing and be an expert in both research methods in marketing and managerial aspects of marketing.

As 2 courses (max. 12 ECTS) of one master can count in MM and be exempted in MA and vice versa, you only need 2x42 ECTS instead of 2x60ECTS to get both degrees. The thesis is never exempted.

Please contact our Program coordinator about the actual rules and guidelines, or if you have any questions about combining both masters in Marketing: TiSEM-MSc-Marketing-Management-Research@tilburguniversity.edu

Student Niels Ansems

"A special aspect of the program is the fact that it is very practical for an academic Master's program"

Marketing Management in short

Best preparatory Bachelor’s programsA Bachelor's degree from Tilburg University in Bedrijfseconomie, International Business Administration or ‘Economie en Bedrijfseconomie’. 'Economie en Bedrijfseconomie' should include the courses Marketing for premasters, Services Marketing, Methoden van Bedrijfseconomisch onderzoek and strongly suggested: Marketing @ Work and Industrial Marketing. Check the admission requirements and application procedure

Pre-Master's programYes, for Dutch hbo students and university graduates

After graduationA variety of positions such as marketing manager, account manager, sales manager, brand manager, consultant and product manager. More about the career perspectives

Rankings► #11 worldwide in Business and Economics Times Higher Education Ranking 2016 ► #1 in Europe in the field of Marketing Research Productivity UT Dallas Business School Research Rankings ► #18 in the world in Economics and Business Global Universities Ranking US News 2016 ►#2 in the Netherlands, #4 in Europe, #29 worldwide in Management Shanghai Subject Ranking