A South Yorkshire-based catering company which has been trading for more than 60 years is setting its sights upon future growth after appointing a new sales director.

Jason Cunliffe has joined Lloyd Catering Equipment where he will be responsible for helping the company to lay the foundations for long term future growth. He brings with him more than 25 years’ experience of working in the foodservice industry and will be responsible for overseeing the company’s existing sales team.

His new role will see him become responsible for working with Lloyd Catering Equipment’s national portfolio of clients, whilst also overseeing the company’s business development strategy, which will include working with some of the industry’s best known brands.

The appointment marks a significant step in the future growth of the family run business which celebrated its 60th anniversary in 2016 and coincides with a major investment within the company’s Rotherham-based headquarters.

Since the beginning of the year, Lloyd Catering Equipment has undertaken an extensive overhaul of its premises, creating new purpose-built development kitchen facilities and also been responsible for developing powerful new technology which is designed to provide greater flexibility to its growing client base when designing and planning commercial kitchens.

Jason Cunliffe, Sales Director, said, “Joining such a long established company is a terrific honour for me personally and I’m relishing both the challenges and opportunities of joining Lloyd Catering Equipment. It’s a company which is highly regarded in the foodservice industry and I’d like to thank my new colleagues for making me feel so welcome.

“In recent years the company has enjoyed significant success through its work with some of Britain’s best known restaurant brands and pub groups. The company has been quick to respond to a changing and evolving marketplace and I’m looking forward to contributing to the company’s long-term future growth plans.”

Simon Lloyd, Managing Director, said, “Jason brings with him significant sales experience and a proven track record of working in the industry. His knowledge and understanding of the industry, coupled with his clear passion for delivering exceptional customer service reflects our own values and he’s settled into his new role within the business well.

“Last year we celebrated our 60th anniversary, a significant milestone for any business and Jason’s appointment marks a key element of our future business development plans. I’m confident that he will be a tremendous asset to the business and he’s already making his mark on our future growth plans.”