WEST ORANGE, NJ - Cecelia ("CC") Minton is a West Orange resident and Managing Principal of Crave the Lifestyle, a brand that promotes quality products that will develop a healthy lifestyle.Through her partnership with Business Connect, Minton was front and center on Super Bowl Sunday at a private VIP tailgate party prior to the game.

The NY/NJ Super Bowl Host Committee, along with the National Football League, launched Business Connect, a community outreach effort, to assist local minority and Women's based businesses (MWBE) by providing networking and access for participants to apply for Super Bowl procurement process. Minton was ultimately named as one of the New Jersey business owners who secured a contract for Super Bowl XLVIII. Minton's company provided "Bits and Bites" at the VIP private tailgate party at the Meadowlands prior to Sunday's kickoff between the Seattle Seahawks and Denver Broncos.

"I'm so grateful for Business Connect and the opportunity to get involved. For the first time, it took two states to host the most celebrated football event of the year and I'm so excited to be a part of history. The process started almost a year ago. It was a pleasure to work with Richard Stolz of Supreme Bakery. Winning is a team sport and I had the right team."

In addition to Crave the Lifestyle, CC recently released her first children's book "Daddy's Greek Potato Pie," and works with the West Orange School district to develop healthy eating and lifestyle habits for students.

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