Marketing activates, such as campaigns, expos and newsletters as a sample create awareness.
Its crucial mixing together (CRM) customer relationship management and (MAS) marketing automation systems. Our findings is that without automation, tracking ROI is impossible. Using CRM as a sales and services tool we can start to feed down leads,

I will be joining some great bunch of people talking at SMXL Milan in November this year at the MiCo - Milano Congressi. Its a massive three day event hosted by Business International and chaired by two good friends of mine Sante Achille (@sjachille) and Massimo Burgio (@massimoburgio), both guy's

Starting the journey to finish what was started in 2013, a book that gives actionable insights into the usage os Social Media around the globe. Here is a short extraction from the first chapter (remember it is not finished and there are updates to be done)
Introduction to Global Social Media

I was asked these questions recently, here are my thoughts
What are your thoughts and conclusions regarding the digital landscape from an outside-in perspective?
The power of digital should be clear by now, but going digital is not only about strategy it’s about internal changes as well. Those that understand and build this