Directions: Apply to wet hair. Massage into scalp and hair, working through the
ends. Rinse thoroughly.

For external use only. Avoid contact with eyes. If any adverse reaction develops,
stop use and contact your physician.

Vegan

Sulfate Free

Paraben Free

Cruelty Free

Recyclable Bottle

moroccan argan stem cell + argan oil

normal/dry/damaged/curly hair types

Shipping Weight

.58 lbs

Acure Organics Hydrating Shampoo Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

Rated 4.7 out of 5 by 35
reviewers.

Rated 5 out of 5 by efish8 Excellent product!
Right from the very first time I used it, it changed the very dry texture of my hair to a lovely soft (young) feel! I am totally sold on it and intend to use it exclusively from now on. I don't even need a conditioner after using one for years!
June 1, 2016

Rated 5 out of 5 by BonBon1953 Great all natural shampoo
This all natural shampoo is highly-rated, cleans your hair, rinses out clean and leaves your hair soft and shiny. I use it 2-3x per week and I'm seriously happy with it. My hair is thick and I get it colored with a keratin so, I'm picky about what I use. I highly recommend this shampoo with the conditioner. Occasionally, I use a different type of conditioner but, the shampoo is always reliable.
May 4, 2016

Rated 5 out of 5 by MidwesternGirl7 Awesome Product
My family has been using the shampoo and conditioner for a year now. I had tried many different natural shampoos and conditioners to find they either weighed down or dried out my hair. This shampoo and conditioner makes my hair soft and does not weigh down my naturally wavy/curly hair. It smells great and is a great price.
December 15, 2015

Rated 5 out of 5 by magdalene Soft and gentle on hair
I purchased this shampoo months ago because I love many Acure Organics products and wanted a "cleaner" (less chemicals) shampoo. It is made for curly/wavy hair and that is why I chose it. It is so nice, soft, and gentle on your hair. It is also for dry or damaged hair, but mine is neither.
I decided to try different shampoos because I have heard your hair can get used to a product. I don't know if it is true, but I think changing anything up is healthy. So, I tried the "Shampoo Pure Mint + Echinacea Stem Cell" since my hair is fine and I love it.
I also thought I needed a clarifying shampoo since product builds up on the hair and scalp which makes the scalp itchy and hair limp. I tried the ."Shampoo Lemongrass + Argan Stem Cell" and it is so effective. I love it.
I know I am starting to sound like an Acure Organics stock holder, but I assure you, I am not!
December 11, 2015

Rated 5 out of 5 by grannylo love this product
Many shampoos make my scalp itch. This one never does. Fresh scent, nice sudsing, and rinses clean. Always leaves my hair soft and shiny! My hands-down favorite!!
April 28, 2015

Rated 4 out of 5 by kimbec Acure Organics Shampoo Moroccan Argan Oil
Ordered to try it rather than attempting to make my own homemade, natural chemical free shampoo. It seems to be a good quality product, good value compared to similar items on the market, is convenient to use and seemed to get my hair clean although it wasn't the "squeaky" clean that I'm used to but hopefully that's due to it not having harsh detergents!!
April 13, 2015

Rated 5 out of 5 by luna108 Amazing!!
This shampoo (and the matching conditioner) are absolutely amazing. I have been searching for a product to revive my hair and I'm so glad to have found this brand because it has done the trick. Results were noticeable after only one use. It's extremely affordable and I love that it's chemical-free, gluten-free, vegan, and cruelty -free too. Highly recommend!
March 10, 2015

Rated 2 out of 5 by gratefulqt Weighs hair down
I typically really like Acure products but this one smells like they dropped an entire bottle of almond extract, I can't handle that strong of a smell and both shampoo & conditioner weighs my fine hair down. Definitely shipping this back.
January 28, 2015

Rated 5 out of 5 by CindyAddy Acure Organics Shampoo Argan Oil
This shampoo hydrates my curls like no other!!
And is vegan!!!!
November 24, 2014

Rated 5 out of 5 by ReDhEdD Great
Natural and you really don't need any conditioner.
September 23, 2014

Rated 5 out of 5 by FitAndHappy Great healthy shampoo
I was looking for a healthy, non-toxic shampoo and thought I'd give this one a try. What a pleasant surprise! It's a great value for the money, as it only takes a tiny bit of the gel shampoo to produce a generous, nice-smelling lather. I was surprised when it didn't leave my hair feeling "squeaky clean" but kind of thick and heavy. I think maybe it's because it doesn't strip my hair of its natural oils. Because when I blew it dry, it turned out extremely manageable and soft. And it seems to take much longer to get greasy. I used to have to wash my hair every day with store-bought shampoo but only need to every 2-3 days with this one. I'll definitely be getting it again!
September 8, 2014

Rated 5 out of 5 by Em2011 Love!
I have been looking for a shampoo & conditioner with a good smell and that does not make my fine hair greasy! This smells amazing, like the jergens original lotion! It lathers well, leaves my hair soft, and as long as you wash it out well, you won't have greasy hair. Would definately recommend! The shampoo also lathers well unlike other natural shampoos.
June 25, 2014

Rated 5 out of 5 by MelissaP This is hands down my favorite shampoo
I love this stuff! Nice lather.
June 24, 2014

Rated 5 out of 5 by nicg Great Shampoo
This Shampoo Moroccan Argan Stem Cell + Argan Oil is great for my semi-dry hair, giving it boost & shine, great lather, easy to rinse, I let it sit a few minutes to get out the at times sticky hair powder I put in my top roots, which leaves hair lifted about 1/2 inch but sticky. This shampoo gets the hairspray & the sticky powder "poofer" out easilyy! Love the way my hair is soft & manageable after using this shampoo. I also use the Acure conditioning spray in the small bottle to further manage my hair, and the Moroccan conditioner that accompanies this Acure Moroccan shampoo. Both shampoo/conditioner say they are for triple moisture, but my semi-dry, red/blonde, long, fine, somewhat oily at crown & dry at ends, in dry Climate, WASHES UP WELL with this shampoo - shiny & bouncy. I spray the ends with Acure conditioner, twist my hair up over front of my head while wet with a clip, let dry that way, then next morning or later in day barely dry the top and WOW! A great mane of hair. Thanks, Swanson!
May 2, 2014

Rated 5 out of 5 by JosAnna Great Shampoo
I love this shampoo. I've tried many others and this one is so far the best for me. It makes my hair silky and easy to manage especially since I don't use other products to style. The price is right too.
March 19, 2014

Rated 5 out of 5 by andria Just highlighted my hair
I just added brown tones and noticed the quality of my hair digressed. My salonist recommended strengthening shampoos and conditioners, most of which have gluten and other chemical. I did my own research and came across this product. I have used it twice so far and am very pleased that when I use this, I need less product and I got my volume back, whereas before it was looking pretty stringy even after styling. I feel good about going into my week with my transformed hair.
January 19, 2014

Rated 5 out of 5 by iceNfireRose Great Shampoo!
My husband and I love this shampoo! It smells good and is super moisturizing. It also has a good consistency and isn't runny like a lot of natural shampoos. My husband is obsessed with this shampoo, and I'm so happy we found it because sometimes it's hard to get him to use the natural products if they don't lather as much as regular shampoo or are too runny. Definitely nourishes the hair. Safe, pleasant to use, great results, and at an affordable price!
January 4, 2014

Rated 5 out of 5 by Anna54 Good shampoo
Some shampoos with oils make your hair oily. This does not. I really like it. Seems to support my thin hair as well.
December 8, 2013

Rated 5 out of 5 by Jay11 Leaves Hair Soft and Clean
This shampoo smells like sweet almond and reminds me of the scent of Jergans lotion that my mother used to use. It leaves my hair soft and full without drying. Good value, too!
December 2, 2013

Rated 4 out of 5 by KinseyKoo Shampoo
This is the best natural shampoo I've been able to find as far as being the least drying to hair. It smells fan-tabulous. Fan-tabulous. Like cherries. And no fake synthetic fragrances to sicken the body! I don't care for the container, the cap of which is SO hard to get open every time I use it, and the hole is really large, so I transferred it into another empty shampoo bottle to use. Also a bit on the expensive side for health brand shampoos.
November 26, 2013

Rated 4 out of 5 by JMVPGH Smells good
This shampoo is a little pricey but I thought I would try it anyway. It smells good but I haven't noticed any difference.
October 31, 2013

Rated 5 out of 5 by TamStur As advertised
Quality product for a good price! I have fine hair with blond highlights and a bit of natural curl. This shampoo hydrates without weighing my hair down.
October 21, 2013

Rated 5 out of 5 by Bird Moroccan shampoo
This shampoo is a bit pricier than most other health brands, but I gave it a try because of the excellent reviews. I thought it was impossible to find a health brand shampoo that wouldn't dry out my fine-textured, naturally curly hair, but this one is excellent and is the most gentle I have found to date! It smells wonderful, like cherry almond, and the scent is from natural plants, not fake or synthetic fragrance or perfume! The only 2 drawbacks to mention: 1) I don't like the tubes Acure uses - the flip cap is VERY hard to open! I wish they would switch to traditional bottles. 2) This shampoo does tend to make my scalp itch when I use it for several days in a row, so that one has me a bit concerned about what the problematic ingredient(s) in it may be. Regardless, I'm going to keep on using it for now as it is the most gentle shampoo I've found so far.
September 9, 2013

Rated 5 out of 5 by Yoganut love this conditioner
It works good with my tangles and smells great
September 3, 2013