Blog

Your one-stop-shop for knowledge sharing across the topics of copywriting, content marketing and related areas. Visit our blog regularly for the latest news and views, as well as top tips for perfecting your copy and content.

If you’re a small business owner or solopreneur, it’s likely you’ve been affected by the COVID-19 pandemic. Haven’t we all? As a freelance copywriter, my work all but dried up overnight, leaving me in a...

Freelance copywriters: what’s your worth? It’s a question that I’ve contemplated a lot over the last year. Even after freelancing for several years, knowing how much to charge isn’t easy - and it’s not an...

5 copywriting lessons I’ve learned in 2018
Copywriting, like any other professional job, is a lifelong learning curve. For me, 2018 has been a massive year of taking risks and pushing myself. Along the way I’ve...

Content writer or copywriter - what's the difference?
What maketh a copywriter doth not necessarily maketh a content writer. So, what’s the difference?
It’s an area of confusion - both among writers and among clients. Copywriter and...

Email marketing, love it or loathe it, is here to stay - at least for the foreseeable future. With three-quarters of businesses agreeing that email marketing offers a good or even excellent return on investment,...

Having decided that 2018 would be that year that was, I’ve finally taken the plunge and added a little something extra to run alongside my Greater Manchester copywriting service: website development.
Not strictly copywriting, content or...