As the Winter Olympics kick off in Sochi, groups ranging from Google to human rights organizations are turning to digital media to protest a law that vastly curtails the free speech rights of lesbian, gay, bisexual and transgender people throughout Russia.

In perhaps the most significant protest yet, Google changed its homepage (not just in the U.S., but also in Russia) to a rainbow-themed sports illustration that links to the portion of the Olympic Charter, known as Principle 6, that declares the right of people to participate in sport without discrimination of any kind.

Meanwhile, in a new YouTube video, a Canadian group shows two male athletes launching their luge to the tune of Human League’s ’80s hit “Don’t You Want Me.”

“The games have always been a little gay,” says the text at the end of the video, produced by the Canadian Institute of Diversity and Inclusion. “Let’s fight to keep them that way.”

The group is also encouraging Facebook users to change their profile picture to this silhouette of two lugers forming an equality sign.

LGBT groups have been putting pressure on Olympic sponsors to speak out against the Russian law. So far three U.S. Olympic sponsors have spoken out — AT&T, Chobani and DeVry University. However, while several of the global Olympic sponsors have spoken broadly in support of diversity and equality, none has specifically condemned the Russian law.

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