"THE WORKSis truly innovative and impactful. It provides advertisers with the
best of Astral's synergetic offering and enables strategic consumer
contact, whether they are at home, at the office, on the road or on the
run," said Michelle LaBarre, Vice-President of Astral Mix.

THE WORKSwill be available throughout Quebec, with a focus on Montreal. Four
times a day, a multi-platform blitz will be broadcast on Astral
television, radio, out-of-home and web properties at 7:58 a.m., 11:58
a.m., 4:58 p.m. and 9:58 p.m. Since consumer behaviour is in constant
evolution, Astral's research teams were asked to put together an offer
with outstanding reach, dominance and simultaneous impact in order to
target the active population with an increased buying power.

It combines the power of 10 television networks, 24 radio stations, 13
digital billboards and 18 websites. In all, close to 85% of all
French-speaking Quebecers (25 to 54 year olds) will be exposed to THE WORKS and more than 90% in the Montreal French market in a single week.

"THE WORKSgoes beyond all previous multiplatform offers and is offering
advertisers staggering impact and the ability to stand out," Michelle
LaBarre said.

Astral Mix is a member of the Astral family. Founded in 1961, Astral is one of Canada's largest media companies. It operates several of the
country's most popular pay and specialty television, radio, out-of-home
advertising and digital media properties. Astral plays a central role
in community life from coast-to-coast by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit www.astralmix.com.