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Your business will make more money if your customers are happier.
But how do you keep your customers happy? How do you even know
what your customers like or dislike about your product?

Ask them.

Asking for customer feedback can provide extremely valuable
insight for your business and products. After every one of my
company’s events for entrepreneurs, we send out a short
survey to the folks who came asking for their feedback on the
event. A few days later, we review the feedback, both positive
and negative.

This feedback directly influences what changes we make for the
next event, what aspects we want to highlight more, and what
parts need to stay exactly the same. This feedback is invaluable
to us, and it doesn’t cost us anything to get.

Based on the insights we’ve gained through our surveys, here are
three reasons you should ask for customer feedback.

Learn what your customers like and don’t
like. When you ask your customers to give you
feedback on your product and or service, you’re going to learn
what they like and don’t like about it. This information is
extremely useful. If you know what’s working for your customers
and what isn’t, you can tweak things to better serve your
customers. For example, we’ve learned consistently that
people love the intimate atmosphere at our events. But after
one event, we learned that people felt the lobby for networking
was too small and uncomfortable. We fixed that by choosing a
venue for the next event with a much bigger area for
networking, and our attendees liked that.

Make customers feel important and
involved. By asking for your customers to provide
you with feedback, you’re communicating that you value their
opinion, and you care about what they have to say. Your
customers feel important because you’re treating them as such
and they feel involved in shaping your product.

Constantly improve. You can consistently
improve your products or services, and keep them being the best
they can be. If you’re consistently listening and seeking
feedback, you always have a pulse on what’s working for your
customers and what’s not. Ultimately, this will lead to
better business, better sales, and a better customer experience
(which starts the loop all over again!).

There’s a lot to be gained from getting customer feedback and
absolutely nothing to lose. All you have to do is ask!

How has customer feedback helped you build your business?

Tim Jahn is the co-founder of
Entrepreneurs Unpluggd, a unique event series featuring
entrepreneurs sharing their stories in an intimate, “unpluggd”
format.Tim is the author of “Use Interviews To Increase Your Blog
Traffic”, an e-book teaching the art of interviewing and how
it can help increase blog traffic, and a regular contributor to
Tech Cocktail and Crain’s Chicago Business.

The Young
Entrepreneur Council (YEC) is an invite-only nonprofit
organization comprised of the world’s most promising young
entrepreneurs. The YEC promotes entrepreneurship as a solution to
unemployment and underemployment and provides entrepreneurs with
access to tools, mentorship, and resources that support each
stage of their business’s development and growth.