Success on the field continues to be a major factor for NFL teams when tracking their popularity through Facebook and Twitter. Fan participation data through the social media outlets of NFL teams over the last 11 months was used to analyze team popularity levels. Playoff runs that ended in the Super Bowl were beneficial to the Ravens and 49ers being in the top five of the league in both new additions and overall percentage added. Teams finding recent success in the playoffs such as the Seahawks, Falcons and Texans all saw a nice increase in popularity by percentage points. Popular franchises like the Steelers, Cowboys and Packers saw large increases through total additions that kept them in the top five of overall popularity. Teams from smaller markets with losing seasons in '12 that saw the lowest amount of additions include the Titans and Jaguars, with each seeing less than 80,000 combined additions. Listed below are combined Facebook likes and Twitter followers for NFL teams’ official pages/feeds from October '12 compared to September '13.

NFL TEAM SOCIAL MEDIA THROUGH SEPT. 4

TEAM

FACEBOOK

TWITTER

TOTAL

12-MONTH INCREASE

Texans

918,169

292,727

1,210,896

44.3%

Ravens

1,513,926

359,061

1,872,987

39.6%

49ers

1,939,861

441,552

2,381,413

38.2%

Falcons

1,071,661

248,442

1,320,103

35.3%

Seahawks

915,154

258,233

1,173,387

34.1%

NFL

7,887,953

4,964,446

12,852,399

26.1%

Jaguars

320,568

96,455

417,023

23.5%

Panthers

603,997

178,925

782,922

21.3%

Cardinals

580,185

64,091

644,276

20.3%

Redskins

1,139,124

236,993

1,376,117

20.1%

Rams

424,803

131,887

556,690

20.0%

Broncos

1,566,815

311,482

1,878,297

19.1%

Bills

444,811

179,255

624,066

17.3%

Browns

650,121

184,080

834,201

17.1%

Buccaneers

566,517

132,268

698,785

16.5%

Bengals

668,908

186,489

855,397

16.3%

Lions

884,480

249,511

1,133,991

15.7%

Chiefs

682,483

180,420

862,903

14.4%

Raiders

1,959,109

281,590

2,240,699

12.7%

Titans

542,705

141,686

684,391

12.6%

Giants

2,722,907

488,568

3,211,475

12.3%

Dolphins

1,351,104

244,895

1,595,999

12.0%

Patriots

4,082,743

656,146

4,738,889

12.0%

Bears

2,745,007

341,306

3,086,313

11.1%

Vikings

1,433,571

245,691

1,679,262

10.4%

Packers

3,521,652

514,911

4,036,563

10.4%

Eagles

2,073,473

328,114

2,401,587

9.3%

Cowboys

5,488,950

626,669

6,115,619

9.1%

Jets

1,501,937

591,785

2,093,722

8.1%

Chargers

1,230,688

224,848

1,455,536

7.9%

Steelers

4,930,754

588,753

5,519,507

7.5%

Saints

2,978,691

352,084

3,330,775

6.9%

Colts

1,692,799

182,587

1,875,386

6.4%

THE 'BOOK OF PEYTON: Heading into tonight's Ravens-Broncos game, Broncos QB Peyton Manning generated the most buzz this week, according to Facebook data provided exclusively to THE DAILY. Manning nabbed three times as much as the combined total of the next four most-talked about players: Ravens RB Ray Rice, Ravens QB Joe Flacco, Broncos WR Wes Welker and Ravens DT Haloti Ngata. The data also shows that 29% of U.S.-based Broncos’ "likes" on the team’s page also "like" Subway’s Facebook page, followed by the Dr Pepper official page (25%). Forty-one percent of U.S.-based Ravens fans "like" Walmart, followed by Ray Lewis’ official page (39%). The measurements are based on Facebook posts and comments that contain the relevant keyword. Manning’s buzz, for example, would be based on all posts and comments that mentioned “Peyton Manning,” and account for upper/lower case, common misspellings and other deviations.