[New Page] Access Our Quarterly Lead Data

Ever wonder how Carrot sites are performing as a whole? Ever wonder which site types get the most leads? What about how many of those leads come from mobile and how many come from desktop?

Or the best method for generating leads?

No more wondering.

Introducing Our Lead’s Stats Page

The last few months, we racked our brains on how to be even more transparent with our customers and provide real-time value. Eventually, we decided that it wouldn’t only be fun, but it would be beneficial to start publishing our data. We’ve done this in the past with our Harvest Reports. If you’re familiar with those, think of this as our 2nd attempt at creating a clean process to get data to you… fast.

So what can you learn?

You can learn which mediums (direct, organic, referral, or paid) are generating the most leads.

You can learn which site types are getting the most leads per quarter.

You will learn about how amazing our support team really is.

You will learn about the importance of mobile flexibility on your website (which all Carrot sites automatically provide).

And ultimately, you can watch the trends of the market in real-time as we keep the page updated every quarter.

Why are we doing it?

For one simple reason: it seems like the right thing to do. We have a lot of market data and It doesn’t seem fair to keep all that information to ourselves. So we’re releasing it to you, forever, for free.

We definitely have that data… in crazy detail actually. We can tell when a market is heating up based on the conversion rate in that market over time (conversion rates decrease as competition increases).

Here’s a map from the pasts year on the “hot” states as far as leads generated from our platform goes.

North Carolina doesn’t have the most leads but it’s got the highest conversion rate by far (on average over 9% of all visitors to those sites convert into a lead… that’s ALL TRAFFIC… even people just randomly landing on their blog posts vs. landing pages).

But… all of that data should be taken with a grain of salt because this data is based on leads and traffic coming through our clients websites… which is a sample size of about 3,000 investors from around the country. And naturally in markets that are hot… we tend to have more clients in those markets which skews the lead volumes towards those markets naturally.

Adam, what specifically would you like to see on a per state basis?

We also have tons of other demographic info… let me know what would be useful and why and we’ll look at our data and see if it makes sense to add to the page. Thanks man!

Wow this was very awesome to see, with an actual color map too! I really appreciate it. very interesting to see that Texas is the darkest blue out of all of them, which is great for future reference because I actually thought about going into Texas recently to buy rental properties.

What specifically I would like to see on a per state basis is a very tough question to answer right now without stating the obvious. For Colorado where I’m at now I wish I could see what topics are most dominate for lead generation. Are the majority of leads probate, tired landlords, relocation? Of course that’s every investors dream because it’s kind of like figuring out which list is best to mail to for conversions. Imagine knowing that every time!

WOW! This is so cool! Great to see the data. I am wondering if you could tell us what portion of Seller leads came from “Paid” source? Also, what is the “Referral” source, is this leads coming from sites like Facebook?

Thank you for this awesomeness info. Quick question, under the Lead Source section you have Direct, Organic, Referral and Paid. I get Organic and Referral and I’m assuming the Paid is PPC but I’d appreciate more clarity on Direct? Thank you.

You are correct that Paid is PPC but it can be both Facebook and Adwords.

As for direct traffic. Google Analytics counts direct traffic as anytime someone comes straight to the website by typing it into a browser or if someone has ad blocker turned on it might drop the link referral data and just count it as direct. Sometimes people will bookmark pages and it could come through as direct.

Anytime Google Analytics isn’t 100% sure I think it counts it as direct.