GROUP EXHIBITION SPRING | SUMMER 2018

On 7th July 2017, the curated group exhibition of DER BERLINER MODE SALON showcased renowned brands and talented designers with the aim of encouraging the development of a new public awareness for ambitious German fashion design.

DER BERLINER MODE SALON is also actively committed to enabling German designers to establish themselves and their brands in the retail world, both in Germany and on an international level. As such, the Salon days were introduced as a follow-up to Couture week so as to strengthen the position of the format on the international stage.

Alongside these labels, Mercedes-Benz also granted the talented upcoming German designer Gesine Försterling the opportunity to participate in the group exhibition. The 30-year-old was awarded the renowned Chloé Prize at the 32nd International Festival of Fashion and Photography in Hyères. Her work mostly focuses on menswear and is characterised by its embroidery and weaving techniques, some of which she learnt in India.

At the exhibition, creations by Hermione Flynn, Lala Berlin, Malaikaraiss, Michael Sontag and Strenesse, all of which were presented by live models, were complemented by hair and make-up looks by WELLA and CATRICE. Both partners of DER BERLINER MODE SALON work in close cooperation with the designers to develop looks that expressively showcase their creative garments in terms of both form and colour.

On Friday 7th July 2017, parallel to the group exhibition, the ‘VOGUE Salon’ took place on the second floor of the Kronprinzenpalais. This talent development initiative held by German VOGUE was launched in 2011 by the magazine’s editor-in-chief, Christiane Arp, who is also a co-founder of DER BERLINER MODE SALON. In addition to the participants from the previous season – William Fan, Marina Hoermanseder, Nobi Talai, FOMME and FEMME MAISON – three other labels also had the opportunity to present creations from their Spring | Summer 2018 collections as part of the ‘VOGUE Salon’: In her latest collection, Isabel Vollrath, a native of Freiburg, has taken inspiration from Renaissance elements in her I’VR Isabel Vollrath label, which she interprets in a modern and imaginative way. Andra Dumitrascu also took part in the ‘VOGUE Salon’ for the very first time. She launched the Dumitrascu label in 2016 and presented a mix of high-tech sports elements and workwear with her collection ‘Kebaby’. Odély Teboul, returnee to the Salon, presented her new label Lou de Bètoly. The creations of the designer, who has already worked for Jean Paul Gaultier, are an unconventional mix of materials and patterns with asymmetrical cuts and deep cut-outs. Seven accessory and interior designers also presented their products.

Located at the heart of the stunning scenery of the stately garden that overlooks both the Kronprinzessinpalais and the Schinkel Pavilion, the exclusive Nespresso Iced Coffee Lounge welcomed guests for the first time, quenching their thirst with the latest coffee trends for the summer months. Visitors to the group exhibition could make the most of delicious treats in the form of refreshing “On Ice” coffees that were created by Nespresso especially for the event. The industry gathering was yet again sponsored by the French Champagne brand Perrier-Jouët, the iconic floral logo of which adorns its very best cuvée: Belle Epoque.