Portland Ad Agency Warns J.J. Abrams Not to Screw Up Star Wars 4 tips for recapturing the magicBy David Gianatasio

September 30, 2013, 9:26 AM EDT

Well wookiee here. Portland, Ore., ad agency Sincerely Truman is getting itself some publicity—almost half a million YouTube views since Thursday—with this two-minute-plus clip offering director J.J. Abrams tips on how not to "mess up" Star Wars Episode VII. The video and accompanying website recommend keeping true to the adventurous "frontier" spirit of George Lucas's 1977 original by telling a "gritty" story that doesn't overanalyze the power of the Force and eschews unnecessary cuteness (comic-relief aliens and such).

Sincerely Truman seems to have plenty of time on its hands, because it's also working up a Star Wars petition to present to Disney, which is set to release Episode VII in 2015. Since movie studios always do exactly what fans ask, that sounds like a surefire plan to me.

The upcoming film, which takes place after the events of 1983's Return of the Jedi (yay!) and is designed to launch a new Star Wars trilogy (good lord!), will reportedly feature appearances by Harrison Ford, Carrie Fisher and Mark Hamill, a trio that fans just might remember from a long time ago in a galaxy far, far away. Oddly, my personal demand for more Jar Jar Binks has gotten surprising little traction. Ye gods, whatta meesa sayin'?

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Well wookiee here. Portland, Ore., ad agency Sincerely Truman is getting itself some publicity—almost half a million YouTube views since Thursday—with this two-minute-plus clip offering director J.J. Abrams tips on how not to "mess up" Star Wars Episode VII. The video and accompanying website recommend keeping true to the adventurous "frontier" spirit of George Lucas's 1977 original by telling a "gritty" story that doesn't overanalyze the power of the Force and eschews unnecessary cuteness (comic-relief aliens and such).

Sincerely Truman seems to have plenty of time on its hands, because it's also working up a Star Wars petition to present to Disney, which is set to release Episode VII in 2015. Since movie studios always do exactly what fans ask, that sounds like a surefire plan to me.

The upcoming film, which takes place after the events of 1983's Return of the Jedi (yay!) and is designed to launch a new Star Wars trilogy (good lord!), will reportedly feature appearances by Harrison Ford, Carrie Fisher and Mark Hamill, a trio that fans just might remember from a long time ago in a galaxy far, far away. Oddly, my personal demand for more Jar Jar Binks has gotten surprising little traction. Ye gods, whatta meesa sayin'?