Is This Lush Ad Really Offensive?

I LOVE Lush. I can spend my entire afternoon (and paycheck) in their store and never get bored. Unfortunately though the company is under fire for one of their latest ad campaigns, which features four of their employees displaying their naked bodies with a caption that says, “We Prefer To Go Naked, Like Over 100 Of Our Products.”

According to the Daily Mail, critics are complaining that the image is “pornographic in nature,” when honestly, all I see are four naked women showing their backsides.

A complaint was made to the Advertising Standards Bureau in Australia that claimed the image was 'pornographic in nature' and a breach of community and parental standards.'

One complaint read: “I am offended as this is nudity for the sake of causing a stir and is offensive and unnecessary. I was unable to shield my children from exposure to this advert as it was on a poster in the center aisle of the shopping center.”

I really don’t think there’s any reason to complain here. It’s more like seeing the reality of the average size. It’s a great photo of women comfortable being with themselves. Really, what’s the problem?

Joanna has been following the world of entertainment and celebrities since '05, having served as the Editor-in-Chief of Celebrity News Service and as a personal assistant for one of the original James Bond screenwriters, producer Kevin McClory during her days in Ireland. These days she’s a mother, warrior, celebrity writer and Disney dreamer. And she eats a lot of peanut butter M&Ms, as well.