Mission and Vision

Customer satisfaction is given the most possible importance and Company believes that word of mouth is one of the best ways in advertising.

Kiler believes that productivity is essential for value adding services.

Management believes that a key determinant of the Company's success is the cost conscious culture that allows competitive prices to be offered without sacrificing quality and ensures growth with high profitability. The Company's store concept is characterised by a simple and clear store layout which is standardised throughout the regions in which the Company operates. Management believes that this responds to customer demand for a familiar and comfortable shopping environment and fosters an environment of hospitality for its customers.

Vision

By gaining its customers` trust, Kiler wants to become the fastest growing, the most dynamic and the most productive company in the country.