Industrial Marketing Management, Business Development

Public Relations Management for Corporations

REF: U9380 DATES: 25 - 29 Mar 2018 VENUE: Dubai (UAE) FEE: 2500 €

Overview:

Program Content

This program provides the Public Relations and Service Department Managers the essential skills to create goodwill for your products, services and ideals. It aims to assist you do an effective job of building the Image of your Organization or department. It discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources and Strategy Options. Program content includes: Analysis & Definition of PR Issues, Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.