the point system of lies, sweetened sarcasm, exaggeration, and "kiss-assing" used by males to better assure their chances of gaining the attention of a desired female, in the hopes of "getting some booty" (SEX).
Ex:

"Oh babe, you have the sexiest sneeze."
"Of course your little brother can come with us to the movies"
"Damn baby, I love your new haircut, I really liked you with hair, but I LOOOOVE you without any."

Examples of Use:

"I hate how every time I make fun of sarah, john comes to her rescue, trying to earn him some Cootie Points."
"I know I lied when I called her sexy, I was just trying get me some Cootie Points."