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The speaker list for Mobile Madness 2012 keeps getting better and better. I’m still plugging away at the agenda, but wanted to post a quick update here.

Boston’s premier conference on mobile software and devices, if I do say so myself, takes place the afternoon of March 14 at Microsoft NERD in Kendall Square. The theme for Mobile Madness 2012 (Xconomy’s fourth annual spring mobile event) is “total mobility”—the idea that mobile is finally everywhere in our lives, and is impacting a much wider swath of technologies, businesses, and industries than ever before.

To that end, we are assembling a cast of compelling characters the likes of which I haven’t seen before in one place. Already confirmed are folks like Jason Jacobs, CEO of FitnessKeeper; Lars Albright, CEO of Session M; Mike Baker, CEO of DataXu; Jeff Janer, CEO of Spring Partners; Michael Schreck, CEO of Zmags; Seth Priebatsch, CEO of SCVNGR; Greg Raiz, CEO of Raizlabs; Ted Morgan, CEO of Skyhook; and many more.

Here’s a sampling of new speakers we’ve just recruited for the event:

—Tom Burgess, CEO, Linkable Networks. Burgess, the former CEO of Third Screen Media (acquired by AOL in 2007), will join our distinguished panel of Boston’s “mobile mafia,” which will discuss our region’s rich history in mobile software and the areas in which local companies can continue to lead the world. The panel also includes the founders and former CEOs of m-Qube (bought by VeriSign), Enpocket (Nokia), and Quattro Wireless (Apple), all recent success stories.

—Ernie Cormier, CEO, Nexage. Cormier previously ran mobile gaming startup Zeemote, and before that was chief commercial officer of Virgin Media. He will bring his deep perspective on advertising platforms to bear on the recent explosion of business opportunities in mobile ads and marketing. Nexage is an up-and-coming company that represents some of Boston’s strengths in this sector.

—Chris Lynch, CEO, Vertica (acquired by HP last year). Lynch will talk about the intersection of mobile software and “big data” analytics—a hot topic as pertains to the business of mobile apps and advertising/marketing platforms. Lynch, a veteran of DEC, ArrowPoint, and Acopia, sees big data as one of the trends that will lead a resurgence in the Boston tech scene—and he’ll tell us how mobile businesses can harness this trend.

—Chuck Kane, Director, One Laptop Per Child Association. Last but certainly not least, Kane (who is OLPC’s former president) will give a special demo of the new OLPC XO-3 tablet computer that made such a big splash at the International Consumer Electronics Show (CES) this month. Kane says he’ll also show us the XO-1.75 model (also a tablet), which is shipping now.

We’ll have more updates on Mobile Madness 2012, so watch this space. If you register by February 1, you can take advantage of the early bird rate.

Gregory T. Huang is Xconomy's Deputy Editor, National IT Editor, and the Editor of Xconomy Boston. You can e-mail him at gthuang@xconomy.com. Follow @gthuang