Green Industry Pros

June 2010

Green Industry Pros magazine is a national publication that keeps landscape contractors and equipment dealers on top of the latest products, trends and business strategies that will help them grow their companies.

Negative social media buzz gives you a chance to connect with customers, but can leave you seeming like either a provider of great customer service or just a disgruntled business owner who can’t take a criticism.

In today’s digital world, the building blocks of a good reputation—quality equipment, expert staff, timely service and parts availability—are no different than they have been. The only thing that’s changing is how you manage that reputation.

Jim Paluch of JP Horizons discusses how contractors in search of A Better Way must inspire their entire team to be “sincerely enthusiastic” about falling in love with customers, so customers fall in love with you.