Howe, L. Vince

Tourism, considered one of the fastest growing industries, is characterized as
having a high level of competitiveness. In attempts to attract tourists, destinations have
relatively recently begun taking strides to engage in and improve their destin...

While marketing in the nonprofit sector is a growing topic in today’s literature,
research surrounding its effect on social change is still under development. More exploration
to uncover the position of the Internet in the nonprofit marketing field...

Advertising within video games is rapidly growing as a potential marketing communication
tool for businesses. This paper is intended to analyze the impact on video game player’s attitudes
towards different forms of ingame
advertising within video ...