Leicester fashion graduate scoops prestigious design award

A Leicester fashion graduate has earned herself her fashion stripes with a prestigious design award for her Formula One inspired designs.

Selina Bond, a graduate from De Montfort University's Contour Fashion course, has been named New Designer of the Year at this year's UK Lingerie Awards – representing a huge achievement for her.

Despite not having a collection on sale in the industry, she was still chosen to be one of five finalists in the running for the award.

Her beautiful, cutting-edge creations wowed the panel of judges on the day, who included a line of industry experts from various fashion backgrounds and prestigious brands, including the likes of high street giants John Lewis, Rigby and Peller, Fenwick Bond Street and Figleaves.

Selina said: “I was so thrilled to have been shortlisted let alone win, I'm still in shock and so happy. It gives me confidence in my designs and has made me push forward in my unique style and branding.”

She took inspiration for her signature style from Formula One, and combined moulded carbon fibre with pretty lace lingerie to create her creations. Her father, who is a former Formula One mechanic, played a big part in her designs.

Selina stated: “My dad helps me create the carbon fibre moulds, which I then line with soft velvet. They are then lacquered to create a high shine.”

Upon finishing University, the 23-year old set up her own company, something that wouldn't have been possible without a DMU grant, which goes by the name of the Crucible Project. This particular project supports 10 pioneering students each year, helping them to transform winning ideas and concepts into business realities.

Selina was also selected to take part in Moda, The British Lingerie and Swimwear Show at the NEC, Birmingham – another great achievement to add to her CV.

“Along with all the other students, I was encouraged to create something new and 'out there' for my project,” she explained. “This is where I first designed my carbon fibre body and then the idea has just grown.”

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