The path to content nirvana is rarely smooth

Marketing with valuable content is a simple idea, but tough to make work on the ground. The journey – from the decision to focus your efforts on sharing the kind of content your customers are looking for, to the point at which they choose to do business with you – is not a straight A to B trip.

There are numerous pitfalls and mountains on the way. So many, and so familiar are the highs and lows of the content marketing journey, that we’ve imagined them as real places and created a map of The Land of Content.

Use it to find out where you are now, and to plan your journey to Bountiful Bay: marketing nirvana where your content is just right, and the perfect customers are drawn to you again and again.

So where are you now?

Striding along Grafter’s Gorge, or fumbling around in Foggy Bottom?

Have you been seduced by the bright lights of the Port Of Quick Wins or are you losing heart on Lonely Crag?

Are you investing in some big thinking on Pow Wow Plain to make your journey run more smoothly?

Wherever you are now, download your map of the content marketing journey and plan your next move.

We hope this thinking helps. Any other landmarks we’ve missed? Do let us know.