Learn how to establish your brand and measure success on this fast-growing online professional network.

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LinkedIn can help businesses drive leads at a larger scale, showcase their story, and engage with their followers. With over 380 million members in over 200 countries and territories, LinkedIn constitutes the world’s largest professional network on the Internet.

With Hootsuite, LinkedIn Company Page management is made more efficient and effective for individuals or teams using social media.

This guide, compiled by our Social Media Coaches, outlines four best practices for businesses using LinkedIn in order to:

Establish a social presence

Attract fans and clients

Connect with followers

Amplify messages

Download this guide, and you’ll also learn how to measure your success on LinkedIn and track the performance of your content and other updates.