Friday, July 12, 2013

5 Easy Steps to Online Reputation Management

Do you monitor and manage your brand’s online reputation? Three
cheers to you if you already do. But if you don’t, it’s high time you get started.

Why Do You Need Online
Reputation Management?

In this age of social networking where everything happens faster
than a tick of the clock, organizations must pay attention to their online
reputation management.

Whatever the scale of your business operations, if you have an online footprint,
then it is absolutely vital that you check, monitor and manage your overall
online reputation as well because what people (your customers, clients,
prospects, stakeholders and even employees) say and think about your brands and
products is extremely crucial to the success of your business.

5 Easy Steps to Start
Online Reputation Management:

Study Your Current
Standing:

Right now, how well do you fare on Google and
other search engines’ rank list for your services/products/brands? What are the
common and not-so-common key words that brings up (defines) your brand and
products on the search engines?

Getting answers to the above question will
give you a fair idea of how good or bad your online reputation is at present.
List your findings, review your position and then add your thoughts or comments
for the next steps.

List
Changes Needed:

Based on the list of your findings of current
position, identify what changes needs to be implemented and where, circle the
positives and the negatives and comprehend the vibes on the social channels.
Identify these crucial aspects and work on them.

Pick
Your Optimal Channel:

Depending on which social channel your brand
finds the most positive and favorable mentions, exploit the same further. Make
it your mouthpiece for brand communication and for customer engagement.

Draft
a Solid Plan:

Now that you have an idea of what you are on
the digital space and also know what you specifically want, go ahead and work
on a feasible, flexible, impaction strategy. Customer engagement, brand communication
and information on the web, all need interesting content. So, decide what type
of content you will need for improving and increasing your brand’s online
reputation.

Implement
It:

Starts developing the content required for
your brand communication, and do it well. Chart an editorial calendar and stick
to it. Let there be variety in topics but maintain consistency in periodicity.

3 comments:

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