Microsoft goes after Apple again with new ad that takes aim at iPad Pro

It’s been awhile since Microsoft mocked Apple in a commercial, but the Redmond tech giant is back at it again.

Microsoft posted a new ad on Tuesday that takes aim at Apple’s iPad Pro, claiming that the device can’t be described as a “computer” — unlike the Surface Pro 4.

The 30-second ad, which features Apple’s Siri and Microsoft’s Cortana “talking” to one another, kicks off with Siri telling Cortana that she “just got a keyboard” and that “I’m a computer now, like you.”

“So you have more power, like an Intel Core i7 processor?” Cortana responds.

Just because you call something a computer doesn’t mean it fits the description. Cortana knows that the Surface Pro 4, with its powerful Intel Core processor, detachable keyboard with real keys and a trackpad, pen, touchscreen, full Office and external ports fits the description. Everything else is just late to the party.

Taylor Soper is a GeekWire staff reporter who covers a wide variety of tech assignments, including emerging startups in Seattle and Portland, the sharing economy and the intersection of technology and sports. Follow him @taylor_soper and email taylor@geekwire.com.