Orlando GoFundMe campaign sets record

A crowdfunding campaign to support the Orlando Pulse shooting victims and their families has pulled in more than $3 million.

Equality Florida, the largest LGBT rights group in the state, posted the GoFundMe fundraiser shortly after a gunman killed 49 people and injured dozens more at a gay club in the deadliest mass shooting in U.S. history Sunday morning. An earlier death toll of 50, released by officials, had included the gunman.

By Tuesday morning, more than 69,000 people had made contributions. That included a $100,000 donation from GoFundMe, which essentially waived its transaction fee.

"We are beyond moved by the support from all corners of the world and all walks of life," Equality Florida wrote. "We do not know the total costs for the victims of this horrific hate crime, therefore are working to raise as much as possible and disperse the funds as fast as possible."

Equality Florida said it's partnering with the National Center for Victims of Crimes, a nonprofit that helped distribute the proceeds from similar fundraisers after mass shootings in Aurora and Chattanooga, to "ensure that every penny will be correctly and quickly dispersed to the victims and families."

Ida Eskamani, one of five Equality Florida staff members based in Orlando, said she set up the GoFundMe page after the organization was "overwhelmed" with inquiries from people asking how they can help.

The group's initial fund raising goal of $100,000 was quickly eclipsed. Donations poured in throughout the day Sunday, bringing the fund to nearly $1 million in just 10 hours. On Tuesday, the group raised its goal to $5 million.

"We're going to make sure every penny raised goes to supporting these victims," Eskamani told CNNMoney.

Some of the sizable donations came from Cricket Wireless, which gave $25,000, and Executive Pride, an organization that aims to promote LGBT rights in the business community. It posted a $30,000 contribution on Sunday.

One of the earliest donors was singer-songwriter Jeffree Star, who gave $20,000.

"Our community and the rest of the world has spoken volumes by helping out, and it makes me feel less alone in a world where I'm not always accepted," Star told CNNMoney. He added that he has promoted the fundraiser to his 2.6 million Instagram followers and 626,000 followers on Twitter. "It's not about the dollar amount, it's about being a decent person and standing up for human rights."

The National Crowdfunding Association of Canada (NCFA Canada) is a cross-Canada non-profit actively engaged with both social and investment crowdfunding stakeholders across the country. NCFA Canada provides education, research, leadership, support and networking opportunities to over 1300+ members and works closely with industry, government, academia, community and eco-system partners and affiliates to create a strong and vibrant crowdfunding industry in Canada. Learn more at www.ncfacanada.org.