With the start of an important fall season almost here, Apple shares are trading past the $100 mark for the first time since a 7-for-1 stock split back in June.

After starting today’s NASDAQ session at $99.16, the stock is currently at $100.48 in midday trading..

Accounting for the split, the stock is nearing an all-time high reached just before the iPhone 5 hit the market in September 2012.

While Apple has focused mainly on software so far in 2014, that should change starting next month.

New “iPhone 6” models with both a 4.7-inch and 5.5-inch screen should be introduced at a media event on Tuesday, Sept. 9. Apple is also expected to unveil the long-rumored “iWatch” and a new iPad Air and iPad mini before the start of the holiday shopping season.

In May, Apple senior vice president Eddy Cue said that in the fall “we’ve got the best product pipeline that I’ve seen in my 25 years at Apple.”