Internet Performance Delivered right to your inbox

In sales, the term ‘ROI’ is as familiar as discussing commissions or picking up the check at a client dinner. When it comes down to it, ultimately what any executive wants, any homebuyer wants and any sports fan wants is a return on their investment, regardless of whether that investment is time, money or something else of value.

In case you didn’t check it out, I’ll summarize: over $329 million lost…and it all could have been prevented.

Having led the Dyn enterprise sales charge for years, I wanted to reach into my bag of tricks and give you five reasons why uptime is a necessity in today’s Internet marketplace (if that $329 million wasn’t enough of a reason for you, that is).

FACT: Most of the world’s top sites (Amazon, Google, etc) will show a TTFB (time to first byte) of less than 100m/s. DNS is a critical component of that process.

Google says a 500ms delay causes a 20% decrease in traffic. Even as the No. 1 search engine leader, they still care about this stuff.

Kyle York is GM & VP, Business & Product Strategy, and has been a long-time executive, having joined in 2008. Over the years, he has held go-to-market leadership roles in worldwide sales, marketing, and services. In his current role, Kyle focuses on overall corporate strategy, including: positioning and evangelism, new market entry, strategic alliances and partnerships, M&A, and business development. Outside of Oracle Dyn, Kyle is an angel investor, entrepreneur, and advisor in several startups.