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SodaStream's Riveting Plan for Success

SodaStream's plan to explode sales, and disrupt Big Soda in America.

In this video, Fool analyst Blake Bos shares what he learned from SodaStream's (NASDAQ:SODA) recent investor conference. First, the company plans to grow through innovation. Specifically, it will roll out both a lower-priced device to enlarge market appeal and new single-serving flavor packets. Second, the company is building a manufacturing plant in Israel, due to come online within two years. This will reduce dependency on subcontractors and improve margins. Lastly, SodaStream has a goal of 10% market penetration, up from its current 1%. Also, the company is looking to increase sales of consumables such as CO2 cartridges and flavor packets.

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