Office ofthe Provost

Xu Li

College of Human Sciences, Department of Nutrition, Hospitality, and Retailing

Xu Li earned her Ph.D. from Rosen College of Hospitality Management at the University
of Central Florida. She has conducted research across a spectrum of topics ranging
from hospitality information technology and hospitality/tourism marketing to destination
management. Meanwhile, Li is interested in investigating current trends and issues
of hospitality and tourism development in China. Her research has been published in
the Journal of Travel & Tourism Marketing, International Journal of Tourism Research,
Tourism Analysis, Journal of Foodservice Business Research, Journal of Vacation Marketing,
and Journal of Hospitality & Tourism Technology.