Online, cornerstone content is the basic, essential, and indispensable information on your website that answers common questions, solves problems, entertains, educates, or all of the above.

The key is creating compelling content that’s worth linking to and then finding ways to get the word out. A page hosting cornerstone content helps readers by pulling all of your content about a specific topic together in one place.

You’ll often link to your cornerstone pages in your everyday content because they help define common topics you talk about on your website.

Each cornerstone content page is a home for related content. It groups basic, essential, and indispensable information onto one page.

Cornerstone pages let you highlight your most important archived content. They also help you attract links, get subscribers, and increase traffic.

Demian Farnworth

Want to graduate from the minor to the major leagues? Dominate your domain with an authorial voice that people listen to? Demian Farnworth can help you go from being a good writer to a great one. Learn more. You can also follow him on Twitter.