Multi-unit franchisees dominate today's marketplace, controlling more total units than their single-unit counterparts--and an increasing number are operating multiple brands. The Multi-Unit Franchisee Annual Buyer's Guide serves the growing generation of multi-unit operators, hungry for information to help them expand both their number of units and their number of brands.

Multi-Unit Franchisee magazine is the only publication dedicated exclusively to the hottest topic in franchising - Multi-Unit and Multi-Brand Franchisees.

Multi-Unit Franchisee magazine delivers vital information and business solutions to help multi-unit franchisees make informed decisions to strengthen franchise systems, grow their brands, and achieve their business objectives.

The Multi-Unit Franchising Conference is a unique event because it is highly influenced by its advisory board, consisting of the very best multi-unit franchisees. The board works diligently to ensure that the conference delivers on its promise of being the best platform for franchisees to learn how to grow their businesses.

This is the first event of its kind overseas for European franchisees and investors looking to expand through multi-unit franchising. This conference is designed to help you learn how to grow as a multi-unit franchisee.

Multi-Unit Franchisee magazine delivers vital information and business solutions to help multi-unit franchisees make informed decisions to strengthen franchise systems, grow their brands, and achieve their business objectives.

Relevant, Timely, Useful. The Multi-Unit Franchisee Report keeps multi-unit franchisee subscribers current with industry news that helps strengthen their systems and grow their brands. Get your franchise opportunity or business service straight into the inbox of these entrepreneurs.

CRM (Customer Relationship Management)

Customer relationship management (CRM) systems have come a long way in recent years, incorporating the latest technologies and social media strategies. Building an accurate, reliable customer database is an important part of marketing your franchise brands and increasing sales. Keeping customers engaged is the name of the game. And while the array of technological solutions for CRM today is dazzling, it makes finding the best one for your franchisee organization a real challenge.

Look here for articles on the best practices for finding and attracting new customers, nurturing and retaining existing loyal customers, and reducing your marketing costs and increasing your ROI.

When things get quiet at Carla Fryar's Great Clips salons in Northfield and New Prague, Minn., she tells her employees to hit the road--dressed as the brand's mascot, Sudz, a life-sized blue shampoo bottle.

In today's tight market, negotiation strategy plays an important role in the sale of any franchise. Even if you execute every other aspect of your business sale perfectly, the lack of a good negotiation strategy can still derail the deal. A good business broker can help, but ultimately the business owner will need to be an integral part of negotiations.

Cary Albert is sold on the value in unit economics. The Dallas, Texas-area multi-unit franchisee operates Schlotzsky's and Cinnabon locations and says there's no question his operation benefits from keeping an eye on unit performance numbers.

When Cheryl Robinson took over the bookkeeping responsibilities at a Supercuts location in 1980, she had little idea that she would one day own and operate her own Supercuts. Today, she and husband Joe, oversee an empire of 31 Supercuts throughout southern California. She's learned a lot about the salon business and franchising over the past three decades. One thing she fully understands is that hard work and customer service at a business are more important than ever during tough economic times.

It's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail. This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio. Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation.

Business owners understand the importance of advertising and the need to maximize how their dollars are spent. But how do you do that? For multi-unit franchise operators, much is at stake. Here's a look at what four area developers have done to make the most of their advertising spending.

Satisfying your customers is a misguided effort. Creating loyal customers should be your only goal. Loyal customers spread positive word of mouth for you: they come back frequently and they spend more on each visit. Plus, they're more likely to resist offers from your competition and they're usually easier to serve.

So many companies today train their employees to "duplicate" the customer experience, to treat every person who walks through the door exactly the same way. I have seen too many companies fail using this strategy. Forget about what is easier to train your employees to do: not every customer wants the same experience.

Web-based Performance Dashboards give you the power to analyze information about the performance of your business and the key activities you manage. As the name dashboard suggests, these are web-based tools that continuously display the current state of your key business metrics. And among the most vital signs of your business health are customer satisfaction scores and customer loyalty trends.

The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity.