Google may own the biggest video destination site on the planet, but it couldn’t muster a single cable TV rating point with its inaugural live YouTube Music Awards on Sunday night.

The global event — more of a televised festival than awards show — was described by viewers on Twitter as “messy” and “boring.” And those were the kind ones.

The 90-minute online event seemed to confuse some by honoring big stars Eminem, Lady Gaga and Arcade Fire alongside complete unknowns such as South Korean girl group “Girl Generation,” which won best video.

Even with the bevy of bold-faced names, YouTube mustered just 215,000 views at its peak, the kind of numbers reserved for a mediocre amateur cat video.