“Nice outfit:” How fashion retailers are cashing in on selfies and social

In the United States, over one million selfies are taken each day by 18-24 year olds and one of the top reasons that demo gives for snapping selfies is “to capture a nice outfit,” according to Izzigadgets.com.

Clothing retailers are getting hip to this fashion photo trend by installing in-store photo booths, like Social Spots, which allow customers to snap cute, retailer-branded selfies and post them directly to social media or email / text them to themselves.

The brand lift for this formula is pretty obvious. Happy customer plus branded photo equals increased brand recognition. That is the no-brainer part. Retailers can go deeper, much deeper, to become masters of word of mouth marketing and social media.

INSTALL A SOCIAL SPOT NEAR THE DRESSING ROOM
As your customers try on clothes, they can snap fetching photos of themselves to post directly to social media with your brand and contact information on every photo.

PUT A #HASHTAG ON IT
A custom hashtag for your business allows you to encourage customers to post photos via social media for specific contests, like store selfie of the week. Your brand gets a boost in social media and participating customers receive perks and discounts for future visits.

MIRROR YOUR CUSTOMERS
Look at your online photo gallery to see what fashions customers try in the store and post. Identify trends and get ideas for using your Social Spot even better to delight and engage your customers.

ENCOURAGE ACCESSORIES
Put your accessory racks near your Social Spot photo booth so customers can fall in love with bling and raise the per customer purchase average.

TELL A FRIEND
Use Social Spots images and social media to encourage your fans to invite friends to redeem your promotions. For instance, create a promotion in which a customer posts a Social Spot image with a specific #hashtag and promotion, like 10 percent off next shopping spree, and everyone who shares the promotion with hashtag also receives the discount.

COMMUNICATE WITH YOUR CUSTOMERS
Social Spots collect customers’ email addresses and phone numbers so you can use them to communicate new arrivals, specials and anything else you’d like. Build a list of your biggest fashion fans fast.

The future of clothing retail lies in effective social media marketing. Social media is all about the selfies. Social Spots gives your clothing brand the opportunity to master both.