Between the shopping frenzy associated with Black Friday and Cyber Monday falls Small Business Saturday, an initiative started by American Express in 2010 that encourages people to shop locally the Saturday after Thanksgiving. Retail tax revenue earned from buying local products and services helps fund city services and keeps more money in the community. Since the U.S. Senate in a resolution formally designated the day in 2011, estimated consumer spending on Small Business Saturday has grown to $5.5 billion, according to American Express' website. This year, downtown Cape Girardeau business owners created two gift baskets, each valued at about $600, that will be won by two local shoppers. The baskets are filled with donations from downtown merchants. One basket will be given away today and the other will be given away Saturday.