XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).

)

$38,102 - $101,404

Country: United States

Currency: USD

Updated: 12 Nov 2018

Individuals Reporting: 138

Job Description for Digital Strategist

A digital strategist generally works cooperatively with other members of a strategy team to create long-term goals and plans for their products. This is a job for a creative and innovative thinker that understands technology and the people who use it. Companies rely on digital strategists to determine the best direction of digital product and services, so it is important that prospective strategists have a proven track record in this line of work. This person also must have excellent interpersonal communication skills, as the digital strategist may run meetings and lead a team dealing with digital strategy.

This is often a fast-paced job, and the work load often depends on the requirements of the current project or projects. When deadlines approach, it is common for this the digital strategist to have to work some nights and weekends in addition to conventional business hours.

This position requires the ability to analyze large quantities of data and identify the most important pieces of this data for the company and its digital offerings. This includes a vast knowledge of current market trends, as well as competitors' products and services. This person must also be able to work professionally and cooperatively with clients and coworkers to build a collaborative work environment. Computer skills are a must, and a strong knowledge of SEO, SEM, and Microsoft applications are critical.

Additionally, three to five years of experience in the company's industry is typically required by employers, although candidates with strong digital skills in a different field may be accepted. A bachelor's degree in a relevant area of study is also required, and a master's degree may preferred. (Copyright 2018 PayScale.com)

Popular Employer Salaries for Digital Strategist

Common Career Paths for Digital Strategist

Plan your career path. Drag job titles to investigate a particular path and click on a link to see where particular career can lead.

Digital Strategists often end up in upper-level roles like Digital Marketing Manager. Digital Marketing Managers bring home $64K annually on average.

Digital Strategist Job Listings

Popular Skills for Digital Strategist

This chart shows the most popular skills for this job and what effect each skill has on pay.

Survey results imply that Digital Strategists deploy a deep pool of skills on the job. Most notably, skills in Strategy Development, Strategy, Strategic Planning, and Web Content Management are correlated to pay that is above average, with boosts between 8 percent and 12 percent. At the other end of the pay range are skills like Social Media Marketing and Google Analytics. It is often found that people who know Online Marketing are also skilled in Social Media Marketing.

Pay by Experience Level for Digital Strategist

Pay by Experience for a Digital Strategist has a positive trend. An entry-level Digital Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 632 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Digital Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $67,000 based on 355 salaries. An experienced Digital Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $82,000 based on 118 salaries. A Digital Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $126,000 based on 12 salaries.

Seattle is home to an above-average pay rate for Digital Strategists, 24 percent higher than the national average. Digital Strategists can also look forward to large paychecks in cities like San Francisco (+19 percent), New York (+17 percent), Denver (+16 percent), and Boston (+14 percent). Falling short of the national average by 15 percent, the area with the worst salaries is St. Louis. Employers also pay below the national average in Atlanta (14 percent lower) and Dallas (10 percent lower).

Digital Strategist Reviews

Q: What is it like working as a Digital Strategist?

Digital Strategist in Dubuque:

"Small Town."

Pros: There is a growing art scene to get away from the out-dated views from work.

Cons: Dubuque is at least 5 years behind bigger cities in terms of tech.

Digital Strategist in Fort Myers:

Pros: Optimizing accounts for opportunity in the market.

Cons:

Digital Strategist in Washington:

"Digital in DC."

Pros: Work-life balance, the people, company culture and the ability to stay up-to-date on the latest marketing trends.

Cons: Not always challenging, can be limited especially in DC because many clients are government based.

Digital Strategist in Denver:

"Always Be Ready and Willing to Learn."

The digital landscape is always changing thanks to technology, therefore it is imperative for a successful digital specialist to be ready to try and learn new tactics and tools.

Digital Strategist in Buffalo:

"Think Practical."

Find a topic you love and just start playing around with blogs, social media, websites, etc.

Digital Strategist in New York:

Pros: How varied it is. The people I work with. The creativity that's involved.

Cons: It's frustrating when things don't get made. There are a lot of egos and personalities to deal with.

Digital Strategist in Charlotte:

"Customer Experience Strategy Is A Pioneering Role."

Do not confuse Digital Strategy with Customer Experience Strategy. This site does not even have Customer Experience Strategy listed and boxed me into Digital Strategy drop down guess for "closest to". Developing Digital within Omni Channel is a subset of overall CX Strategy where in my case Digital is current focus because is about driving seamless experience with brand. I use data to drive how humans will interact to technology of the future through segmentation and professionalization. But key to my role is the pioneering aspect and research, actions and deliveries where I must centralize Business Intelligence, Technology, Big Data and CRM with DESIRED or anticipated Customer Experiences of future. Most people who are coming through the current digital disciplines of User Experience and Information Architecture and have deep experience driving OMNI Channel end to end Platform eco-systems that enable a business to innovate in ecommerce will or should naturally migrate to the CX Discipline.