TechBirmingham selects Telegraph Branding to handle rebranding effort

Birmingham, Ala. (April 29, 2013) - TechBirmingham, a 501 c (6) focused on strengthening the technology ecosystem, announced today its plans to rebrand and restructure the organization. The marketing efforts will be led by Telegraph Branding and will focus on a strategic reboot that will enable the organization to better serve the technology community.

The new identity for the organization will resemble technology councils in other states across the U.S., specifically organizations like those in Atlanta and Nashville. TechBirmingham President, Jennifer Skjellum, says that the tech community in Birmingham rivals those of similar metropolitan areas in the Southeast and there is no reason why Birmingham should not compete for businesses and talent to establish their presence in the Magic City.

“The vibrant tech community in Birmingham is a key economic driving force for the city and the state,” says Skjellum. “To those looking at Birmingham from the outside, we need to provide a clear, unified voice of technology in our region. Our mission is to help the Birmingham technology community succeed. To do that, we need to promote our hi-tech companies, technical capabilities, and the educational programs in our region. We also need to support our companies with talent acquisition, workforce development and local technical training opportunities. From a talented, educated workforce to a world-class incubation program, Birmingham offers every advantage a company could want, but we can do better.”

TechBirmingham will launch a membership drive and capital campaign this summer with the goal being to grow the organization and hire a year-round staff to focus on recruitment, education, and public relations. A series of events will also be announced in the very near future, ranging from workshops, technical training opportunities, recruitment, education, and other programs which help bring recognition to the technology companies in our region and state.

Skjellum said that TechBirmingham chose Telegraph Branding to lead the rebranding efforts based on their diverse experience working with tech startups and incubators across the country. Telegraph has branded dozens of emerging startups from Silicon Valley, Los Angeles, Austin, and Birmingham.