Customer Relationship management is one of the customer retention strategy that improves customer services and increases satisfaction.Here is a tactics that can improve your customer relationship:- Every interaction with your customer is an opportunity to build customer relationship.- You need to know your customers and continue the conversation after the transaction also.- Take regular feedback with your customers that wil help you to improve your services.- Build trust with your customers.

Customer relationship management helps in profiling prospects, understanding their needs, and in building relationships with them by providing the most suitable products and enhanced customer service. It integrates back and front office systems to create a database of customer contacts, purchases, and technical support, among other things.

Customer relationship management has become so important these days that in most of the organization it has taken the form of a separate department. In service sector this term has huge importance and organizations are buying costly software to maintain the records of their customers. There are lot of ways to maintain the customer relationship varying from industry to industry and few general ways are as follows:1) Maintain the regular communication with your customer through various means.2) Give some freebies to your customer.3) Run various schemes where they can see their benefits.

This is also an art as how to strengthen the relation with customer. To maintain customer relationship , there should be highly effective process and methods which can be very useful in long run. A satisfied customer is always a boon....they give referrals, repeat buying and all these with very less effort. This doesn't mean we should not look after the satisfied customer. But an unsatisfied customer can also be a boon for us...they advice what not to do...what extra should be there..Many organizations have separate Customer Relationship Management department who looks after all these things. Some more ways could be :

Feedback - Getting regular feedback.

Scope Of Improvement should be asked....it helps in improvement of the product & services as well.

The most important thing in sales is building trust and developing relationships with customers. Every sales person should think of building customer relationship first, then should approach their client for sale. And now a days its not a sales process any more, its actually a journey of a customer, which starts from the first phone call with a customer to the final closure, in between there are numerous opportunities to establish credibility, build rapport, uncover the customer’s unstated needs, and generally show the customer that you are on their side and that you are trustworthy, professional, and thinking about how to solve their problems. It is best time for customer relationship management.

As mentioned above, its not "sales process", its "customer journey" and the customer's journey is different for each customer, some people are more ready to buy than others, and some people skip steps in the journey or linger longer on a particular step. So, it's not that you should only focus on the sales process, but you should also empathize on the customer's point of view, because its his journey he is taking a tour of your product & services or your process. Read out the ways to build a healthy customer relationship Strengthen your network:- Strengthen your network with your clients by answering their queries and solving their problems on time. You should always ready to help them. It is best way to build healthy customer relationship. Rewards:- Filter the list of loyal customers who have always shown faith in your services. You must reward such customers for believing in you. It is great way to build long lasting customer relationship.

Maintain Communication:- You should two way communication from your customer. You should not only inform your customer but also always ready to hear them. Such attitude leads to customer satisfaction.

Email Marketing:- Keep up to date your customers about company offerings through email marketing. You can send special plans to loyal customer. Here, updation does not refer to disturb your customers though phone calls. Instead of it you can connect them through message or emails.

Good customer relation also helps to generate new sales leads through referrals as well as strengthen your brand image.