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Nvidia showed off the Tegra 4 quad-core processor and Project Shield at this year’s CES, but even with the positive response, the company has been struggling to find OEM partners that are willing to use the Tegra 4 SoC in their devices, with only Toshiba, Vizio, and ZTE going ahead with this so far. In the build-up to MWC 2013, Nvidia has upped the marketing for the Tegra 4, by releasing videos showing off enhanced graphics performance of the processor, along with the complete obliteration of the competition in benchmark tests.

Android Authority’s Darcy Lacouvee caught up with an Nvidia executive who is a part of the Technical Marketing team, to find out exactly why we should be excited about the Nvidia Tegra 4. Some of the highlights of the interview include –

We’ve all seen how well the Tegra 4 does in benchmark tests. But the real question that arises is whether all the power means even poorer battery life. Well, Nvidia set up a demo to prove that the Tegra 4 is a low-power consuming chip, which also features the benefit of the “4+1” architecture, with the additional ARM Cortex-A15 core being used specifically for low-power tasks. The results (as seen in the video below) are certainly impressive!

We also find out what the deal with the Tegra 4i is, and how the performance compares to the Tegra 4.

We also get to see a web speed demonstration, pitting a Tegra 4 powered device against the dual-core processor of the Nexus 10. The test itself is quite simple, with both devices racing to load 25 of the most popular websites in the US as fast as possible.

Check out the video below to see how amazingly well the Nvidia Tegra 4 processor performs!

Granted, the performance standards have been against last year’s processors, and it’ll be interesting to see if Nvidia continues to stay as far ahead of the competition after devices powered by the Qualcomm Snapdragon 600 and 800 processors, and the Samsung Exynos 5 Octa make it to the market.

As Darcy says, we’re sold on what Nvidia has to offer, but the problem is, will device manufacturers feel the same way? We’ll just have to wait and find out!

What are your thoughts? Are you looking forward to owning a device powered by the Nvidia Tegra 4? How do you think the Tegra 4 will do against this year’s competition? Let us know in the comments section below.