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Main feed for socialmediatoday.comenPinterest: How to Run an Effective Promoted Pins Campaign on a Budgethttp://www.socialmediatoday.com/marketing/peteschauer/2015-08-02/pinterest-how-run-effective-promoted-pins-campaign-budget
If you're a digital marketer, you're probably already utilizing social media advertising to increase brand awareness and ROI. Facebook Ads and Twitter Cards are already a big part of your marketing mix, but there's still something missing, and it's Pinterest's Promoted Pins. Use this post as a guide to creating an effective Promoted Pins campaign on a budget.Sun, 02 Aug 15 09:33:48 -0400Pete Schauerhttp://www.socialmediatoday.com/marketing/peteschauer/2015-08-02/pinterest-how-run-effective-promoted-pins-campaign-budgetNew Apple TV Reportedly Slated for September Debuthttp://www.socialmediatoday.com/technology-data/peteschauer/2015-08-01/new-apple-tv-reportedly-slated-september-debut
Multiple news outlets are reporting that Apple will be debuting a new version of the Apple TV at their Fall event in September. We break down the latest features and whether this is a win for the technology conglomerate.Sat, 01 Aug 15 09:55:25 -0400Pete Schauerhttp://www.socialmediatoday.com/technology-data/peteschauer/2015-08-01/new-apple-tv-reportedly-slated-september-debutHow Entrepreneurs Can Gain Success from Social Mediahttp://www.socialmediatoday.com/social-business/charles342/2015-08-01/how-entrepreneurs-can-gain-success-social-media
Social media is on the minds of entrepreneurs these days. They believe that if they master social media transactions, their businesses will grow. This trend is being discussed among entrepreneurs and on the Internet regularly. What about the trend should you know? We'll tell you in this post.Sat, 01 Aug 15 00:35:58 -0400Charles Crawfordhttp://www.socialmediatoday.com/social-business/charles342/2015-08-01/how-entrepreneurs-can-gain-success-social-mediaA Content Marketing Metric Your CEO Will Lovehttp://www.socialmediatoday.com/marketing/bradfriedman/2015-08-01/content-marketing-metric-your-ceo-will-love
There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline. Sat, 01 Aug 15 00:20:23 -0400Brad Friedmanhttp://www.socialmediatoday.com/marketing/bradfriedman/2015-08-01/content-marketing-metric-your-ceo-will-loveLinkedIn Q2 Numbers: 380 Million Members, On-Platform Engagement Risinghttp://www.socialmediatoday.com/social-business/adhutchinson/2015-08-01/linkedin-q2-numbers-380-million-members-platform-engagement
LinkedIn has announced it’s Q2 numbers, posting solid numbers in revenue, user growth and on-platform engagement. In the accompanying earnings call, CEO Jeff Weiner outlined their areas of growth and future plans for expansion.Fri, 31 Jul 15 19:17:44 -0400Andrew Hutchinsonhttp://www.socialmediatoday.com/social-business/adhutchinson/2015-08-01/linkedin-q2-numbers-380-million-members-platform-engagement3 Social Thought Leaders on Where We’re At and Where We’re Headed in Social Media Marketinghttp://www.socialmediatoday.com/social-business/adhutchinson/2015-08-01/3-social-thought-leaders-where-were-and-where-were-headed
As we're all unavoidably aware, the social media landscape is constantly changing. This year, we’ve seen the rise of live-streaming, the decline of Google+ and the explosive growth of Snapchat, just to name a few – and that’s just from the first six months. In order to get an idea of the latest important trends and changes, we asked three social thought leaders for their perspectives.Fri, 31 Jul 15 19:00:22 -0400Andrew Hutchinsonhttp://www.socialmediatoday.com/social-business/adhutchinson/2015-08-01/3-social-thought-leaders-where-were-and-where-were-headed10 Qualities of Successful Social Media Managershttp://www.socialmediatoday.com/social-business/lucyrk78/2015-07-31/10-qualities-successful-social-media-managers
There are as many titles for those of us that work in social media as there are people doing it. And that number, in both instances, is growing daily! Whether call ourselves “Social Media Managers,” “The Person that Runs Social Media for X-Brand” or “Community Managers,” we all have a lot in common. But there are qualities that make us successful at what we do. Find out what they are in this post.Fri, 31 Jul 15 17:45:45 -0400Lucy Rendler-Kaplanhttp://www.socialmediatoday.com/social-business/lucyrk78/2015-07-31/10-qualities-successful-social-media-managersHow to Create Effective Facebook Dynamic Product Adshttp://www.socialmediatoday.com/social-business/monica-lay/2015-07-31/how-create-effective-facebook-dynamic-product-ads
Facebook’s Dynamic Product Ads (DPAs) have lived up to their name since being release this past February. Dynamic, meteoric, and amazing are all excellent descriptions of the results being seen when developing DPAs. Read this post to find out how to create effective Facebook DPAs.Fri, 31 Jul 15 15:23:55 -0400Monica Layhttp://www.socialmediatoday.com/social-business/monica-lay/2015-07-31/how-create-effective-facebook-dynamic-product-adsWhat’s Next for Facebook? Virtual Realityhttp://www.socialmediatoday.com/technology-data/sarah-snow/2015-07-31/whats-next-facebook-virtual-reality
You post status updates on Facebook. You post photos. You may even post videos. But what’s next? What’s the next way to connect with your friends?
Facebook CEO Mark Zuckerberg says 3D, immersive virtual-reality posts.
I like the idea of being able to show off my new apartment by immersing my friends in it. And so does Zuck.Fri, 31 Jul 15 15:20:56 -0400Sarah Snowhttp://www.socialmediatoday.com/technology-data/sarah-snow/2015-07-31/whats-next-facebook-virtual-realityTrending This Week: News Stories on Social Mediahttp://www.socialmediatoday.com/technology-data/dinahsusan/2015-08-01/trending-week-news-stories-social-media
It’s been a tumultuous news week with bold magazine covers, the unfortunate tragedy of Cecil the lion, and it wouldn’t be 2015 without another GOP politician announcing his or her goal of being the next leader of the free world. Here's a review of the top trending social news stories from the last week of July 2015.Fri, 31 Jul 15 14:31:40 -0400Dinah Alobeidhttp://www.socialmediatoday.com/technology-data/dinahsusan/2015-08-01/trending-week-news-stories-social-mediaCracking the Instagram Code: Proven Ways to Get More Likes [INFOGRAPHIC]http://www.socialmediatoday.com/social-networks/aag/2015-07-31/cracking-instagram-code-proven-ways-get-more-likes-infographic
It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%. The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?Fri, 31 Jul 15 14:20:19 -0400A. A. Curreyhttp://www.socialmediatoday.com/social-networks/aag/2015-07-31/cracking-instagram-code-proven-ways-get-more-likes-infographicTop 5 Mistakes You’re Making on Instagramhttp://www.socialmediatoday.com/social-networks/carianneking/2015-07-31/top-5-mistakes-youre-making-instagram
When you are preparing to post a picture on Instagram, you should ask yourself, “Does this picture say it all? Or does it leave something to be desired?” The reason is: a good Instagram post captures a moment as well as tells a story. You want to shoot for that moment of quiet before the storm: an image that dazzles, then hooks. Fri, 31 Jul 15 11:30:27 -0400Carianne Kinghttp://www.socialmediatoday.com/social-networks/carianneking/2015-07-31/top-5-mistakes-youre-making-instagramFacebook and Google Want to Bring You the Internet From the Skyhttp://www.socialmediatoday.com/technology-data/aweiner/2015-07-31/facebook-and-google-want-bring-you-internet-sky
Whenever a new, futuristic advancement in technology makes the news, I like to make the joke that we are now living in the future. Our lives are starting to resemble sci-fi novels. And now, another step forward is being taken: Internet from the sky.Fri, 31 Jul 15 09:49:02 -0400Aaron Mileshttp://www.socialmediatoday.com/technology-data/aweiner/2015-07-31/facebook-and-google-want-bring-you-internet-sky100 Ways Your Company Loses to Better Online Marketershttp://www.socialmediatoday.com/marketing/feldmancreative/2015-07-31/100-ways-your-company-loses-better-online-marketers
Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack.Fri, 31 Jul 15 07:38:41 -0400Barry Feldmanhttp://www.socialmediatoday.com/marketing/feldmancreative/2015-07-31/100-ways-your-company-loses-better-online-marketersHow A Good Newsletter Will Keep Your Customers Coming Backhttp://www.socialmediatoday.com/social-business/chrissyme/2015-07-31/how-good-newsletter-will-keep-your-customers-coming-back
While the emphasis of the marketing world is increasingly focused on social media channels, tried and true outreach methods like newsletters can still be very effective. In this post, Chris Syme looks at how one company maximizes attention with their newsletter strategy.Fri, 31 Jul 15 03:20:01 -0400Chris Symehttp://www.socialmediatoday.com/social-business/chrissyme/2015-07-31/how-good-newsletter-will-keep-your-customers-coming-backFacebook Search – A Bigger Commercial Opportunity Than Instagram?http://www.socialmediatoday.com/social-business/adhutchinson/2015-07-31/facebook-search-bigger-commercial-opportunity-instagram
Facebook has now indexed more than two trillion posts, a huge collection of data that represents significant potential for search on the platform. Whether Search is a commercial proposition now or not, there's little doubt that Facebook is looking to both improve and monetize Search - but what does that mean in the wider context of the Facebook experience?Fri, 31 Jul 15 02:45:48 -0400Andrew Hutchinsonhttp://www.socialmediatoday.com/social-business/adhutchinson/2015-07-31/facebook-search-bigger-commercial-opportunity-instagramHow to Make Real Connections on Twitter Using Advanced Searchhttp://www.socialmediatoday.com/social-networks/thekissagency/2015-07-31/how-make-real-connections-twitter-using-advanced-search
By far, Twitter’s most basic function is still its best. Twitter gives you the ability to connect with almost anyone in the world, or at least the 280 million global users. However, many small businesses are yet to fully utilise its marketing potential. And it all comes down to seeking out the right people on Twitter, at the right time.Fri, 31 Jul 15 02:31:19 -0400Darnelle O&#039;Brienhttp://www.socialmediatoday.com/social-networks/thekissagency/2015-07-31/how-make-real-connections-twitter-using-advanced-searchShould Your Small Business Use Political Hashtags?http://www.socialmediatoday.com/social-networks/deborah-sweeney/2015-07-31/should-your-small-business-use-political-hashtags
Trending hashtags can be a great way to get your business profile some traction in the social media landscape, but they can also lead to divisiveness and alienate sections of your audience. Given this, should brands stay away from political hashtags?Fri, 31 Jul 15 02:05:23 -0400Deborah Sweeneyhttp://www.socialmediatoday.com/social-networks/deborah-sweeney/2015-07-31/should-your-small-business-use-political-hashtagsFacebook Introduces New Security Checkup, Prompts All Users to Check Settingshttp://www.socialmediatoday.com/social-networks/adhutchinson/2015-07-31/facebook-introduces-new-security-checkup-prompts-all-users
These days, Facebook hacking is a pretty commonplace activity. Given this, Facebook has released an updated “Security Checkup” tool that will prompt all users to review and update their security settings to ensure they’re aware of who’s accessing their accounts and what apps they’ve given permission to utilize their information. Fri, 31 Jul 15 01:15:52 -0400Andrew Hutchinsonhttp://www.socialmediatoday.com/social-networks/adhutchinson/2015-07-31/facebook-introduces-new-security-checkup-prompts-all-usersThe Ultimate Facebook Image Size Guide [Infographic]http://www.socialmediatoday.com/social-networks/irfan-ahmad/2015-07-31/ultimate-facebook-image-size-guide-infographic
As you know, if you're designing images for your Facebook profile or pages it's important to know the correct dimensions for all the different elements. This infographic outlines all the perfect image sizes for the various forms of Facebook visual content.Fri, 31 Jul 15 00:20:02 -0400Irfan Ahmadhttp://www.socialmediatoday.com/social-networks/irfan-ahmad/2015-07-31/ultimate-facebook-image-size-guide-infographicSEO and Content Marketing Thought Leadership Is Diverging Againhttp://www.socialmediatoday.com/marketing/chadpollitt/2015-08-01/seo-and-content-marketing-thought-leadership-diverging-again
Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. While each had similar macro-goals, their tactical approach to digital marketing success was often much different and their KPIs reflected such. Fast forward to today – some would argue the two disciplines are damn-near homogenous. The tactics of yesterday just don’t quite work to drive organic search traffic like they once did. For many, in its place arose data informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.Thu, 30 Jul 15 21:04:56 -0400Chad Pollitthttp://www.socialmediatoday.com/marketing/chadpollitt/2015-08-01/seo-and-content-marketing-thought-leadership-diverging-againHow Social Media to can Help ANYONE Get a Jobhttp://www.socialmediatoday.com/special-columns/bobcarvertc/2015-07-31/how-social-media-can-help-anyone-get-job
If there’s one tip, one piece of advice, I would give any job seeker, it’s to learn how to use social media to help in your job search. Having a LinkedIn profile is an essential first step, but the real power and advantage of social media for job seekers is the ability to research employers, connect with them, and establish relationships. Thu, 30 Jul 15 20:05:57 -0400Bob Carverhttp://www.socialmediatoday.com/special-columns/bobcarvertc/2015-07-31/how-social-media-can-help-anyone-get-job