December 9, 2011

The bodies of most of the models H&M features on its website are computer-generated and "completely virtual," the company has admitted. H&M designs a body that can better display clothes made for humans than humans can, then "dresses" it by drawing on its clothes, and digitally pastes on the heads of real women in post-production. For now — in the future, even models' faces won't be considered perfect enough for online fast fashion, and we'll buy all of our clothing from cyborgs. (This news sort of explains this.) But man, isn't looking at the four identical bodies with different heads so uncanny? Duly noted that H&M made one of the fake bodies black. You can't say that the fictional, Photoshopped, mismatched-head future of catalog modeling isn't racially diverse.

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The Watchman

Major Tom:"when i was a younger man than i am now, i picked up a dog eared neon pink copy of toffler's future shock at the goodwill. as i read through it, i was fascinated with his ideas on progress and its affects on humanity. some of it was over the top, and some of it shockingly applicable for our times. the older i get, and the more technology advances, the more a harken back to Toffler's ideas like 'Transience', 'the Modular Man', and 'Future Shock'. i do not claim to have answers to the questions posed in these articles posted here, nor do i wish to direct your opinions. i simply wish to give you, as they give me, pause."