5
What is holding them back? 5 Reasons people don’t take advantage of available efficiencies: Economic reasons: high upfront costs, misaligned incentives, lack of aggregation (lots and lots of scattered, small gains), and inconsistent lifecycle costing. Policy reasons: policies are inconsistent across time and regions, utility regulations are woefully out of date... Informational reasons: a general lack of information available to consumers and a general lack of awareness that it matters. (David Rogers, DOE Office of Energy Efficiency & Renewable Energy)