Launch Early, Launch Simple and Test

Dec 6, 2012 12:47 pm ET

GUEST MENTOR, Kathryn Minshew, founder of The Muse: Staying lean and eschewing big marketing bucks has forced us to get creative about talking to our users and testing the market demand for our product—but doing so, we’ve also found that it’s completely possible to figure out what the market wants without spending a ton. …

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