GameStop: We Want to be Devs' "Friend"

GameStop is not a popular entity among the developers at the 2009 DICE Summit.

Acclaim's David Perry dubbed it "Used GameStop" during his presentation Thursday. And a few snickers were audible during J. Paul Raines' address Friday morning. The GameStop COO is the first retailer to present at DICE.

The elephant in the room, says Raines, is whether used game hurt the sale of new releases. "No," he says. "Only 4 percent of GameStop's used game sales are current titles." Trading, instead, is used to test drive new genres and franchises, or as credits towards new game sales.