Month: December 2017

Artificial intelligence (AI) is transforming customer service across industries. Thirty-eight percent of enterprises currently use AI in some form, and use is expected to grow to 62 percent by 2020. In response, Microsoft has integrated machine learning and...

In some marketing circles, audience targeting has emerged as the successor to the dominance of keywords in marketing. The basic premise behind audience targeting is matching consumers with advertisements based on demographics, interests and behavioral data. While...

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