Press, Oct. 10, 1932

Last week big, plump Publisher
Lee Ellmaker walked into the barnlike plant of Woman's World on
Chicago's West Side, went upstairs, signed a paper. When he walked out
of the building he owned Woman's World, presses, name and building
lease.

Last January Publisher Ellmaker parted company with Bernarr Macfadden,
to whom he had sold his Philadelphia Daily News (and from whom he later
bought it back), and bought Pictorial Review. Pictorial Review's
circulation is concentrated in cities of 40,000 & up. By purchasing
Woman's World he acquired a 1,100,000 circulation...