World of Warcraft lost another 300,000 Subscribers last quarter, Patch 4.3 this year
Activision Blizzard latest earning call revealed that World of Warcraft lost another 300,000 subscribers last quarter, following the loss of 600k subscribers announced last quarter.

In this conference call we also learned that:

The next patch will include "major raid and dungeon content", we can most likely expect a raid and a 5-man from Patch 4.3

Patch 4.3 will be the "largest content update since Cataclysm"

It will be released later this year, which means that we can probably expect a PTR soon.

It's also worth noting that despite the loss of players, Mike Morhaime pointed out that the new trial system resulted in an increase in new account creations. For more details on the earning call, go check the coverage on sites such as Venturebeat or Gamasutra.

BlizzCon 2011 Virtual Ticket Now On Sale
The Blizzcon virtual ticket is now available, it seems that some people already got their Murkablo Companion Pet by buying the ticket early. (See this forum thread. However, this is most likely a bug and pets might be removed very soon.

Want to experience the panel discussions, tournaments, game-related announcements, and all the excitement of BlizzCon 2011 from the comfort of your own home? Then be sure to check out the BlizzCon Virtual Ticket!

The BlizzCon 2011 Virtual Ticket is now available for purchase around the world for $39.99 USD (pricing may vary by region). Virtual Ticket coverage will be available as a multi-channel Internet stream and also via Pay Per View on DIRECTV in the United States, granting viewers a front-row seat to all of the action on the show floor including exclusive interviews, demos, and more!

New DIRECTV subscribers in the United States who sign up for DIRECTV service between now and September 25 through www.directv.com/blizzcon will receive this year's BlizzCon Virtual Ticket coverage for free. Existing DIRECTV customers will be able to purchase the event on DIRECTV Pay Per View for $39.99 beginning Monday, October 10. Visit www.directv.com/blizzcon for more info.

DIRECTV customers who order the Pay Per View event through DIRECTV will receive the multi-channel Internet stream at no extra charge, and those who order the BlizzCon Virtual Ticket will also receive this year’s to-be-announced BlizzCon-exclusive World of Warcraft and StarCraft II in-game items.

Don't miss out! To learn more about the BlizzCon Virtual Ticket, head on over to our official BlizzCon 2011 Live Stream page or read the FAQ.

Cenarion Hatchling Raises More Than $1.9 Million for Japan Earthquake Relief

Originally Posted by Blizzard
(Blue Tracker / Official Forums)

Thanks to the overwhelming generosity of World of Warcraft players around the world who purchased the Cenarion Hatchling pet, we’ve raised a total of more than $1.9 million USD to support the ongoing earthquake and tsunami relief efforts in Japan. In May, we announced that for every Cenarion Hatchling purchased by July 31, 2011, 100% of the $10 USD adoption fee would be going to assist victims of this disaster -- and the community responded by opening up their hearts and wallets wide. Thanks again for your support and for helping to make an impact on the lives of those affected by these events.

The beta test approaches! We’ve just updated our System Check program and would like everyone to update their Battle.net Beta Profile information by running the new one. You should do this regardless of whether there have been hardware changes made to your system.

You can run the new System Check by visiting the Beta Profile settings of your Battle.net account:

I don’t have a Beta Profile
If you haven’t yet created a Beta Profile on your Battle.net account you’ll be presented with two download options, PC and Mac, for our System Check program. Running the program will present you with the Beta Test Opt-In Agreement, and once you agree to that it will immediately query basic computer specification information such as your type of video card, processor, and RAM. Clicking the Send button will then upload the shown information to your account.

On your Beta Profile page, you’ll want to ensure you at least have “Diablo Universe” checked for future testing, if not StarCraft and Warcraft as well. That’s it! You’re now eligible for future beta test opportunities.

I have a Beta Profile
If you’ve previously uploaded your system info you should use the links to download the new System Check program for PC or Mac and update your system info. Run the program, read through the Beta Test Opt-In Agreement that appears, and once you agree to that the program will immediately query your basic computer specification information. Click Send and the program will automatically update your profile with your system specifications. You’ll remain opted in for whichever beta tests you’ve previously selected, and you can change these selections on your Beta Profile page at any time.

Having current system specifications and checking the franchise boxes to express interest in beta testing our future products does not guarantee your entry into the beta test. We will grant a very limited number of people entry from the entire pool of those interested, based on their system specifications and other factors. While having an official Battle.net Beta Profile is one way to potentially get in, we’ll have information on other ways to increase your chances as we draw closer to the beta test.

Blue Posts

Originally Posted by Blizzard Entertainment

Lack of Blue Posts / "Where are the Blues?"
The whole team is here today. We're actively reading the forums whenever we can while working on other tasks. :)(Blue Tracker / Official Forums)

Repair costs too expensive?
Repair costs have always scaled with item level. If anything, I'd say this game has a burden of too much gold out in the economy, rather than too little. 4 deaths in 1 5-player Heroic dungeon run is well above what you should expect as an average, and 100 gold is pretty easy to come by at level 85. (Blue Tracker / Official Forums)

New Warcraft Fan Art
The Blizzard Fan Art Section has been updated with five new pieces of fan artwork set within the Warcraft universe.

"The Raid" Livestream on August 6th @ 6:00PM PSTBlue Loon Films, the studio behind the upcoming World of Warcraft documentary, The Raid, has announced that the live stream of their film will take place on August 6th.

The Raid follows a guild over the course of a few months and features a host of content including in-game and at-home interviews with the players.

Seriously though, I think that Blizzard will pull their weight in this patch, and for the 300k sub lost, in Q3, we have - WoW Brazil, Chinese Cata, 4.2 Resubs, so I think they game will stalemate there.

I'd like to point out that the beta profile updater has changed - it now takes into account your connection speed. So if you want to get into the upcoming Diablo 3 beta, you'd NEED to update your specs, even if you did it recently.

Or Ranikotar it was people that are just bored of the content/pace of the game. That and the high initial cost to start playing and be able to do everything right now is over $100 so new subscribers are very wary of joining. All things die in time and it's not like WoW's really all that dead. 300k/12mil = 2%. Not much of a real loss. Other MMO's would kill to have half the subscribers that WoW has.

So what happened to faster content updates? We've had one big patch after 4.0 (4.1 doesn't count) and that is not big enough to last for more than 2 months.

I've walked the realms of the dead. I have seen the infinite dark. Nothing you say. Or do. Could possibly frighten me.

We are not monsters! We are not the mindless wretches of a ghoul army! NO! We are a force even more terrifying! We are the chill in a coward's spine! We are the instruments of an unyielding ire! WE ARE THE FORSAKEN!

Those who do not stand with the Forsaken stand against them. And those who stand against the Forsaken will not stand long.

It makes me happy to see more people leaving the game. As sick and twisted as that sounds, maybe blizzard will wake the fuck up and make tier accessible to non-raiders like it was in WotLK. Or at least give casuals something to do with rewards that aren't recolored rehashed shit, while raiders get all the new shinies. The new quest zone was a joke; I saw the rewards, I saw how little they value their casual players. "Just give em recolored rares, they'll eat it up. toss in a recolored mount too for kicks" No thank you blizzard, my money will go elsewhere. Make your game casual friendly like it was in WotLK and we'll talk about me re-subbing. If it takes another 1,100,000 people to leave to make a round two million, I hope blizzard it will get blizzard to fix their shit. I want to play WoW, but not in an environment where I have no hope for obtaining an armor set unless I'm a hardcore raider.

Although I shouldn't be surprised about the loss in subs, it still makes me kind of sad because I think Blizzard does a great job and personally I enjoy this game more than ever. I hope the devs don't get all worked up about this and do something stupid, something that really will drive subscribers away.

So what happened to faster content updates? We've had one big patch after 4.0 (4.1 doesn't count) and that is not big enough to last for more than 2 months.

You realize they announced releasing content faster just prior to releasing 4.1 don't you? So we really have nothing to judge the speed of their content release on yet until 4.3 is released. With it coming out by the end of the year it's at least within the typical 6 month time table of major patches.