EurekAlert!'s public audience is well educated - More than 90 percent have graduated from college, more than half have a masters degree and nearly 20 percent have a Ph.D., M.D. or other advanced degree.

Nearly 70 percent of public visitors are between the ages of twenty-five and fifty-five.

Professionally, EurekAlert!'s audience is extremely diverse - scientists represent the largest percentage of users, followed by students, technology professionals, educators and retired individuals.

The majority of visitors report using EurekAlert! for personal knowledge or to keep up-to-date on science.