Keywords

Keywords categorize your app and should be related. Think about terms which users will relate to your app and are likely to be used for searching.

Keywords should not be the same as the title and subtitle. Any words in those titles can be removed from your keywords list

Spaces aren’t needed and only fill up, well, space

Target keywords per country as they might not be as valuable for each country. Take a moment to search per store and see if the results match with your expectation

Use file instead of files, plurals are added automatically and this saves space for new keywords

Fill it up, add as many keywords as possible. They all weight the same

Prevent keywords which probably are related to a lot of apps like large and combine were for our app

Basically, think of your user per country. What are they searching for and how do they try to find your app? An easy start is trying to search for your own app and check if App Store optimization is needed.

Ratings

It’s obvious that an app with a high rating is more likely to be downloaded than a lower rated app. It’s worth the effort to implement a way to ask your users for feedback. Check out the SKStoreReviewController API and read more about it here: How Buienradar got 800 reviews with 4+ stars.

App Store optimization using Search Ads

Search Ads is an efficient and easy way to help people discover your app on the App Store for iPhone and iPad. Competitors can use it to appear in the top of the search results while searching for a similar app like yours.