Concentrated for Value

We make our products using the least amount of chemicals at the lowest concentrations for best results.

Guided by the Einstein principle that 'the simplest solution is the most elegant', our research and development team uses the least number of ingredients at the lowest concentrations to get the best results. We don’t use bulking agents or fillers that can give a misleading idea of value and the concentrated goodness of our products means you don't need to use as much, saving you money overall.

Perfection is achieved not when there is nothing more to add, but rather when there is nothing more to take away.Antoine de Saint-Exupéry

Here's how we compare on price.

Product

Price

ecostore 1kg Dish powder

18c

Market leader

34c

ecostore 1kg Laundry powder

28c

Market Leader

42c

How we compare for cost per wash.

Product

Washes

Price

ecostore 1kg Laundry Powder

32 washes

28c

Market leader

23 washes

43c

ecostore 1kg Laundry Powder (Front loader)

64 washes

14c

Market Leader

22 washes

45c

(Nov 2011 average NZ supermarket pricings)

ecostore laundry powder is super concentrated - one small scoop is all it takes for a standard wash in a top loading machine and half as much in a front loader. We include measuring scoops inside our boxes which are HDPE (High Density Poly Ethylene) made from 100% post-consumer regrind.