Could technology-led Gen-Y throw a spanner in the business travel agenda?

According to a CWT travel survey, only 43% of travel managers are making traveller experience a priority ranking it 6th overall compared to, say optimising online adoption, which ranks 4th overall with 55% calling it a priority.

Not much scope for improving the business traveller experience it seems in 2013 as travel managers focus firmly on reducing cost through various measures.

But it makes you wonder how far the Gen-Y population could push back on travel managers and travel management companies as they represent a large chunk of the business travel population.

As per the graph below, Gen-Y already accounts for 27% of business travellers worldwide, 58% in India, 45% in Brazil and 26% in the UK.