While Apple Embraces India, Google Turns Its Back

Bangalore: While Apple, the makers of some most desirable gadgets in the world, is quietly picking up its pace with the country, its rival Google tries to ignore India. The last two years saw Google launching 6 Nexus Smartphones and tablets with its hardware partners out of which only one made its way to India reports TOI.

Nexus devices which primarily compete with iPhones and iPads are considered best in their class. Gaurav Shukla, the editor of androidOS.in also states the same as the device price ($299 for basic model) has an incredible value for money. But even after 50 days of its availability in the U.S., it is yet to reach India and for Smartphone enthusiasts, it may become a big issue because Nexus devices are the only ones which provide a pure ‘Android experience’.

Avoiding questions regarding the availability of Nexus, Google recently told Times of India that they were making wider reaches for their products, but there were no new announcements till now.

The staunch in number of Nexus devices may have halted its availability. This may be due to the lack of Google’s integration with its hardware partners. Other reasons could be such that Asus and Samsung have their own devices and tend to be cautious of Nexus devices even if they partner with Google for the programme.

Post your Comment

1:
Unfortunate for Google as well as for Indian fans of Google devices. India is an emerging market. Google should launch its products in India simultaneously with America.It has nothing to loose but will gain in its business & popularity as Apple is gaining. It should open its store in National Capital as well as Financial Capital of India.

2:
Chromebooks may not be the right device for India right now for two reasons:

1) Chromebooks need Internet connectivity to make them worthwhile, while India has poor Internet connectivity.

2) Chromebooks are Zero Maintenance, Zero Touch devices which cut TCO to 30% of that for Windows laptops typically, mainly be reducing salary/labour costs related to desktop provisioning, support, and maintenance, and server provisioning, and maintenance. In the West Labour is expensive, and hardware is dirt cheap, but in India, it is the other way round. Therefore the same economics don't apply.