Latest Advertising And Marketing stories on ABC Online

As smart devices become an ever-larger part of our lives, we look at how Facebook and other companies gather information about their users and turn it into profits. Reveals Nathan Halverson starts with the story of Ninja Saga, a game kids play on Facebook. We learn how what parents think is a ...

Woolworths' Ooshies and Coles' Little Pet Shop collection have sparked concerns about recycling and the environment. Trying to get their message across, the Future Landfill project have a photo campaign recreating classic scenes from The Lion King, but with a difference. The campaigns have ...

The UK has banned two TV advertisements: one for Philadelphia Cheese and the other for Volkswagen. They're the first to be banned under new rules against harmful gender stereotypes. Guest: Jessica Tye, investigations manager, UK Advertising Standards Authority ...

Have you ever made a cake using a packet mix? What about a meal using a meal kit or assembling a piece of furniture? People tend to value items they have put together themselves more than items assembled by someone else. This is called the IKEA effect. That is that 'labour alone can be sufficient to ...

Last week, Melbourne cafe owner Con Katsogiannis was ordered to pay $1600 to social media influencer, Chloe Roberts for her Instagram posts which promoted his eating establishment. Con Katsogiannis didn't want to pay for posts that had been deleted without his permission. Chloe Roberts ...