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It’s probably no surprise to you that we most admire those who exude the right balance of strength and warmth, even if the notion runs counter to Machiavelli's famous view that, “It is better to be feared than loved if you cannot be both."

Like to learn how?

If you’re a woman or non-white this capacity is especially vital according Compelling Peopleco-authors John Neffinger and Matthew Kohut. For example, they discovered that Hillary Clinton “has been the butt of more jokes than any other human being, living or dead."

Enter the name in the search box. Then you can rate that public figure’s combination of strength and warmth, and also see their overall rating.

Strength: Skill and will

Warmth: Shared concerns or interests

2. The Same Behaviors Make Men Look Caring And Women Seem Angry

• Often the media exhibits sexism in telling stories according to Joanna Coles, Cosmopolitan's editor-in-chief, on Morning Joe. "Male congressmen, male senators are always described as 'stating' something in the House. Women senators and congresswomen are always described as 'complaining.' Women are emotional; men are somehow stoic," she said.

• Anger helps men attract people in a room, but often has the opposite effect for women.

• A man is perceive as becoming angry because he cares, while a woman’s anger is seen as a lack of control.

• Women and men project lower status on angry female professionals than on angry male professionals. “Women's emotional reactions were attributed to internal characteristics (‘she is an angry person,’ or ‘she is out of control’) while men's emotional reactions were attributed to external circumstances,” according to Yale psychology professor, Victoria Brescoli.

• Men who get angry actually attract more respect, status, better job titles and higher pay. Yet women are more likely to need to look calm to be seen as rational.

“It's not up to women to conform by replacing strength with warmth, but rather to increase their expression of both,” suggests Neffinger and Kohut. Two positive examples they offer are Ann Richards and Oprah Winfrey.

Oprah Winfrey Wikipedia

To spur you to learn how, consider that, “when making judgments about others, people consistently pick up on warmth faster than on competence,” according to a study conducted by the co-authors and Amy J. C. Cuddy.

3. Tips For Becoming More Compelling

• Before going into a high-stakes situation stand “big” for a couple of minutes, taking up a lot of space. This reduces cortisol and increases testosterone.

• Avoid using five body motions “that make you look less warm: leaning away; crossing arms; touching, rubbing or grasping hands together; and touching the face, stomach, or other parts of the body.”