WAG takes steps toward prevention

The Walk with Walgreens fitness program is an example of how a pharmacy retailer can go beyond dispensing to battle chronic disease in America and raise awareness around wellness and prevention.

Walgreens’ new national health initiative, which kicked off April 6 with a big event at the company’ flagship store in New York’s Times Square, rewards customers who pledge to walk a certain number of steps per day. Anchored by an online community and digital platform, Walk with Walgreens enables members to log the steps they take and get rewards — weekly coupons redeemable at Walgreens stores. Participants also can learn about the health benefits of walking, set walking goals, find local community walks and share content and information with family and friends through the site.

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SPECIAL REPORTS

Are we in the midst of a beauty revolution? Perhaps. It is no secret that the ever-changing beauty category is all about trends, but one could argue that we are embarking on an especially interesting time in beauty as technology is changing the way consumers shop and new innovations strive to break through the noise.

In this beauty report, Drug Store News takes a deeper dive into some of the leading trends that are reshaping beauty.more ...

IN THIS ISSUE

In this issue, DSN examines PricewaterhouseCoopers' "Top Health Industry Issues for 2015;" takes you on a tour of Murad, shares beauty trends and insights and delves into location-based technology and how it is revolutionizing health, retail.Click here to view the issue.