The Director is an Advanced Motorist, Free Wheelers member and IAM Observer. He stumbled across this sealant product having spent in excess of 2k within 18 months on new tyres, due to punctures. Frustrated by numerous other products which were a quick fix and temporary measure, which proved expensive and ineffective; he worked with the UK importer to provide an effective delivery system for this innovative product. This led to the formation of the family run company, Auto-Seal and subsequently Bike-Seal.