Meet Our Growers

The Wild River name was inspired by our farm’s location alongside the Yuba River, which surges out of the rugged Sierra Nevada Mountains into the fertile Sacramento Valley in Northern California. For more than a century, gold miners, politicians, and farmers have tried to tame the 10-year flood cycle of the Yuba River’s south fork. Our family took a different approach. Led by our patriarch, Gordon Noland, we progressively changed our agricultural practices to adapt to the nuances and rhythm of the river. As a result, Wild River’s orchards and vineyards thrive, naturally nourished by the highly fertile, nutrient-rich topsoil deposited by the river’s overflow.

Our family has farmed this land for five decades; 2015 celebrates our 50th anniversary.

Wild River takes a responsible and sustainable approach to stewardship of the land and has always believed in the virtues of organic farming. Our hands have designed the state of the art irrigation system, planted, pruned and harvested the fruit. Unlike large corporate farms, we know the provenance of each piece that carries the Wild River™ label. And we proudly guarantee our product’s incomparable quality for you and your family to enjoy.