If you read the link above, you'll see how heavy with '44' it is. The album that is being used for theme music for the NBA Finals, DAMN, came out April 14, 2017, or 14/4. Forty-Four = 144; Chosen One = 44April 14, or 14/4... 144...

If LeBron wins 4 straight, he'll be 4-4 in NBA Finals.

DAMN, 4 lettersLeBron would have to win 4 straight, starting in Game 4This is his 4th NBA Finals for James in ClevelandKendrick Lamar has a song titled IV or (4)*Jay-Z should put out the promo 4:44 (or some anonymous group related)
*Tom Brady, 4 unanswered touchdowns in Super Bowl 51 (2017)

From the release of that album to Game 7 of the NBA Finals, June 18, 2017, is a span of 66-days.