email marketing

April 20, 2012

Writing good advertising emails is not necessarily common knowledge. It is for this reason that a lot of mail is now considered spam as it does not interest the reader in way whatsoever. So, according to experts, successful email advertising means writing the best copy possible.

So, here are 3 tips that you can pick up that can help you creating good advertising emails:

#1: The Subject Line matters

The first that any recipient will read is the subject line, and depending on which, they’ll either open it and read or just send it to trash. One of the biggest mistakes in email advertising is not to include a subject line. More so, make the subject line interesting enough for the recipient to want to read.

#2: Address each recipient individually

If you refer the recipient by his name, the email he or she receives won’t feel like spam. On the other hand, a generic greeting common to all recipients won’t impress, and will more likely than not, end up being trashed as well.

#3: Convey your message clearly and by using as less jargon as possible

Jargon is probably one of the biggest put-offs and especially shouldn’t find a place in email advertising at all. However, if you do need to use jargon then it will be advisable to minimize it as much as possible. Also, ensure that you stay on point if you want to convey a message to each of your customers. Rambling on and on will cause them to close the email before reading it completely.

March 18, 2012

Almost everyone who engages in email advertising in the form of a regular B2B newsletter knows that it is difficult to maintain a steady flow of interesting content to keep your readers interested. It goes without saying that this factor alone will also increase the number of subscriptions amongst a whole lot of benefits that will work to your favor.

So, here are 3 tips that will help keep the content flowing for your email newsletter:

#1: Analyze your stats carefully

As soon as you send out a newsletter, you can obtain software that will tell you how many people opened the email or clicked on a link. By this you will know what kind of topics interest your readers and what don’t.

Another way to find out what content your readers like is to check website stats. The more popular some of your website is in terms of readership, the better you understand as to what kind of content that your readers like.

#2: Reduce Length & Frequency, if necessary

Publishing for the sake of it is probably the worst approach to take when you have your own newsletter. If you are struggling with creating engaging content, then it is time for you to consider the reduction of length and frequency of your newsletter that will give enough time to do so.

#3: Stay in touch with sales reps and customer service agents

Both sales reps and customer service agents are constantly in touch with customers, and usually are aware of what they are in interested in or need. Talking to them will give you a good idea as to what content will be popular amongst your customers.

January 4, 2012

The evaluation of a marketing strategy is often based on its return of investment. According to statistics, almost 72 % of businesses in a survey considered email advertising to be good or excellent in terms of its ROI.

So here are a few tips that will help you to increase your ROI even further when using email advertising:

#1: Promotion through Social Media

Never underestimate the power of social media networks such as Youtube, Facebook and Twitter. One of the best ways to get the message out is by using these social networks, and it can also be useful in obtaining new email subscribers as well. Another big plus is that you get to understand your customers better by using social media.

#2: Content is King

According to statistics, almost 54 % of people will unsubscribe from your mailing list because the content is boring and repetitive. So, hiring someone who has a proven track record in writing good content would be wise. Also, the first aspect of writing good content for email is to remember that the subject line should be comfortable and familiar to the readers or else they will consider it to junk or spam.

#3: Email Design

With more than half the members on your mailing list checking email using their mobile phone, it bodes well that the email design has to be simple and easy to read. This means avoiding lots of pictures and flashy text. Ensure that your email can be read on all popular browsers clearly.

August 7, 2011

Advertising on the internet is certainly the fastest growing medium that the world has ever seen. In twenty short years, the bulk of advertising has switched from paper, billboards, and radio to the internet. One of the best ways to take advantage of the internet is through email marketing. There are a lot of different things to consider when making your choice but fortunately there are a lot of great companies out there.

There are so many options when it comes to picking a good email marketing service. Although there are many websites out there that serve as comparison guides, it is almost impossible to discern the quality of a service without using it first. Every different brand of email marketing software has different features, different things they are good at, and even things that are completely missing.

A quick Google search for reviews of the different services can be a bit overwhelming. However, some of the different things that one should look for when searching for an email marketing service include newsletter templates, auto responders, number of subscribers possible, and number of emails one can send out in a certain period.

Fortunately, most of the major brands of marketing solutions are inexpensive and giving one of them a quick trial can be very cheap, if not free. Go to a comparison website, find a service that they recommend, see if they offer a free trial and, voila, you can give it a shot without any financial risk.