DEAR SUBARU FACEBOOK EXPERIENCE / SUBARU

We created a Facebook experience that allowed users to submit, read, and interact with stories from Subaru owners around the U.S. The app was built as a page on Facebook, the landing of which was an interactive grid of user submitted Subaru imagery. Clicking a postcard revealed a larger image on the front and the individual user’s story on the reverse. The experience also included a “love” functionality that allowed for sharing stories via news feeds.