If Art Is Affordable Will They Come? You Bet @FedEx

Ikohaus was founded in 2007 with the idea of creating art in a new sustainable format with an ecological footprint that would be both as small as possible and consume as little natural resources as practical in the process.The concept also entailed the elimination of the traditional gallery space as the display means of public exposure and is replaced by a Ikohaus proprietary system of utilizing Amazon as a trusted platform.We believe that one of the main obstacles to be overcome for the public to be patron collectors of the arts is affordability. Just as in the music industry something needed to be created, that would have value and be economically within reach of the average person. The record industry has .99¢ downloads, but this type of concept did not lend itself to investing in art as the value of owning a work with unlimited quantities would destroy it’s value. So a unique and commercial system of production was devised to fabricate the works from a totally contrived digital process.

The art process is technically known as Giclée. We pioneered the technique commercially first at FedEx Office and then on Maryborough Waterlilies #5 at TLK Fine Art Graphics, now standardizing back at FedEx Office. To be honest while working on this in 2007 locally here in Greenville, NC at our FedEx on 10th St, we had quite a few onlookers wondering about us producing works of art and a few discussions with the Art students of nearby East Carolina University S.O.A.D., where our technique was adopted by students to produce work for their portfolio’s and then printed in house as they procured a large format printer for themselves.With that Ikohaus re-introduces it’s affordable art investment program and an eye towards what the future holds. For as it gains acceptance the work can remain a digital image until the patron decides to commission it, putting the work through a process of going off to FedEx commercial printing and rather than delivering via traditional mail, can be delivered to any FedEx location through out the world for patron retrieval, or to their door. Thus keeping the work in a cost saving digital state for “just in time” purchasing.