The report covers the detailed insights of the tissues and wipes products market in the Indian market. The report covers the Indian tissues & wipes market in a detailed segmental analysis with the value analysis. The report also covers the leading companies that are involved in the manufacturing of the various tissues and wipes products. The different brands and companies involved in the organized tissues and wipes market in India are also analyzed in this report. The report also gives an idea on the product variant pricing analysis of each of the product available in the tissues and wipes market.

Tissues & wipes products have seen a tremendous growth in the recent years in India. The basic factors driving the demand for tissues and wipes include rapid urbanization, growing middle class people, rising awareness of health and hygiene and the increasing availability of convenient hygiene products. India tissue market grew with a CAGR of more than 8% in the period of five years from 2010 to 2015, whereas wipes market has showcased a CAGR of more than 15% during the same analysis period. In the current scenario, paper napkin segment is generating the largest revenue within tissue paper market. Institutional consumers are contributing for the majority of sales of tissue papers in India. In the wipes market, baby wipes products have shown immense growth, while personal hygiene wipes such as facial wipes, feminine wipes, etc are at early stage.

According to “India Tissues & Wipes Market Overview”, tissue paper market receives the maximum demand from institutional consumers such as hotels, restaurants, hospitals, and other commercial buildings. Wipes are also offered in conference and business culture in metro cities. Few international companies are present in the Indian market and making efforts to develop the market. Domestic companies are also moving in these lucrative categories, which are also getting competition from private label brands. As people are shifting more towards the hygiene side, existing players are offering and promoting the products on the basis of hygiene. Manufacturers are promoting these products by celebrity endorsements by employing various promotional activities to make the consumers aware about the new wipes and tissue products and variants. Premier Tissues, Bella India and Origami Cellulo are the major companies operating in the Indian tissue market. The companies like Johnson & Johnson, Unicharm India, and The Himalaya Drug Company are controlling the baby wipes market.