Graff Launches a $55 Million Diamond-Studded Hallucination

A story in time made an appearance at the BaselWorld 2014 fair this year. It is perhaps the most extraordinary week of all in the history of time (pun intended).

What stood out for us at the fair was the unveiling of a masterpiece from the house of Graff Diamonds. All this while, Graff Diamonds has been focused on developing a coveted timepiece which they chose to show to the world here and now, for their debut at BaselWorld 2014. A $55 million miraculous hallucination, if you will.

Seems like the timepiece, aptly named Hallucination, crafted in “exceptionally rare multi-coloured diamonds” will go down in history as unarguably the “most valuable watch to be created” yet. It’s the burst of colours that grabs your attention almost instantly, even if you spot it from a distance. A watch made for the luxurious love of spring that comes with a very hefty price, shall we say?

“The Graff Hallucination is a sculptural masterpiece; a celebration of the miracle of coloured diamonds," said Laurence Graff, chairman of Graff Diamonds. The concept for the Graff Hallucination, a ladies' timepiece, came directly from Laurence Graff. “For many years, I have thought about creating a truly remarkable watch that illustrates our all consuming passion for diamonds. The Hallucination has made my diamond dream a reality,” he added.

Watchful Making

And for this dream to be turned into a reality in a beguiling riot of colours, over 110 carats of extremely rare coloured diamonds were cherry-picked by Graff’s highly skilled team of designers, gemologists and master craftsmen.

They examined the stones, ingeniously setting them into the design, working intensively for thousands of hours; which we can clearly see in the detailing of the watch.

Their vision was a kaleidoscope of perfection, nothing less. And indeed it is. The Graff craftsmanship has taken jewellery watch making to visionary levels of creativity.