Objectives of Direct Marketing

Discuss Objectives of Direct Marketing within the The Principal and Practice of Direct Marketing forums, part of the BMM Paradise for Bachelors in Mass Media Forum category; Sale of products/Services
Lead Generation- People who respond to DM or are interested.
Lead Qualification- A prospect
Establishing &amp; Maintaining ...

When your business is tumbling and none of the activity seems to work then , Direct marketing act as a cataract. Direct marketing is a short term and high and effective outcome method. This method usually generate curiosity among consumer and leads to direct response activity.

Hey sunanda nice information on direct marketing. It is generally used to get leads and increase sales by promoting products or services using emails, phones, sms etc. I am uploading a presentation with images to explain direct marketing in more details.