Facebook in talks with publishers on supporting subscription models

Facebook is in early talks with several news publishers about how its social media site can better support subscription business models, the company’s head of news partnerships, Campbell Brown, said in a statement.

The statement comes a day after TheStreet reported that Facebook plans to launch a subscription-based news product, citing comments by Brown at a conference. Facebook will begin initial tests in October, TheStreet reported.

The feature is likely to allow publishers to create a paywall on Facebook’s Instant Articles and guide readers to a publisher’s home page to opt for a digital subscription, according to TheStreet.