My family lived by a motto – dreamt up by my father – many moons ago: “We’re consumers, not crafters; buyers, not builders.”

Hey, it was the 90s, and an homage to the fact that my family was in no way crafty or handy or into DIY-anything.

At all. Like, even a little.

(We could, however, order one heck of an ice sculpture for any party – big or small – in case you are ever looking.)

Given this, it should be no surprise that of all the social media platforms out there, I use Pinterest the least. In fact, seeing so many crafty people out there gives me anxiety – and a bit of an inferiority complex.

I am, apparently, alone in this though.

In fact, according to a recent post by Jay Baer, Pinterest beats out the rest of the social networks as a social referrer at $80.54 for the average order. That is about $10 more per user than the second and third place finishers, Facebook and Twitter, respectively, and an eye-popping $40 more per order than LinkedIn.

Funny how the social media platform that is most focused on DIY projects (that give me nervous hives) is cashing in – and before it really gets its adverting program going too.

Makes me think Pinterest should pay homage to my dad with an altered motto: “If you are a crafter, you are our consumer; if a builder, you are our buyer.”

Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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