One of the books that was on my desk recently wasKevin Kelly’s, The Inevitable that talks about trendsand expectations of the world we are surrounded byand influence our moods, behaviors and thinking.

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I was struck by his ideas that are based on how the Internet,

algorithms, wireless-instantaneous-sharing-free-copying

and unconscious human attitudes are influencing us..KK also can lead us to interesting websites to expandthings further. Not all of it is comforting to read and

ponder. In a sense it is open access networking and mayhem where the last utterance or image dominates

in an unfiltered and non-curated way.

He calls some rules out for blog readers yet the comments

offer:

‘whatever kind of renaissance you call it, is no different. The destiny is ultimately dictated by the dominant forces of political economy and not by the sophistication of technology or networks themselves.’

2 Responses to “Kevin Kelly and The Inevitable.”

According to digital culture expert Kevin Kelly, the modern attention economy is increasingly one where the consumer product costs nothing to reproduce and the problem facing the supplier of the product lies in adding valuable intangibles that cannot be reproduced at any cost.

He identifies these intangibles as: -Immediacy - priority access, immediate delivery
-Personalization - tailored just for you
-Interpretation - support and guidance
-Authenticity - how can you be sure it is the real thing?
-Accessibility - wherever, whenever
-Embodiment - books, live music
-Patronage - “paying simply because it feels good”,
-Findability - “When there are millions of books, millions of songs, millions of films, millions of applications, millions of everything requesting our attention — and most of it free — being found is valuable.”