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After months of year-over-year decreases or minimal increases in volume, Catalog Tracker saw a double-digit increase in the number of consumer catalogs received. In October the service of Greenwich, CT-based list services firm Direct Media received 565 catalogs, up 12.3% from the 503 …

Although it accounts for 19% of all 12-month consumer catalog buyers available for list rental or exchange, the women’s apparel universe continues to contract. According to New York-based media brokerage services firm ParadyszMatera, for the third quarter of 2005 there were 32.6 million 12…

If the consumer landscape of the 20th century was anchored by stores, bolstered by catalogs, and reshaped by the Internet, then the emergence of the phenomenon called multichannel retail demands that merchants become expert practitioners of all three channels.
Right?
…

It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging for catalogers and online merchants.
All in all, says Jerry Cerasale, senior vice …

There are two year-end traditions you can count on from the media: a review of the year that’s ending and predictions for the coming year. We’ll leave the prognosticating to the pundits. But before 2005 ebbs away, let’s …

It’s finally official: America Online and Google confirmed late yesterday that they have agreed to a deal under which Google will pay $1 billion for a 5% stake in AOL and AOL will retain Google as its search provider.
The board …

Turnover, technology, and CRM are the three most significant influences in the current call center market
The break room is a stark, noisy space in which the most prominent design features are vending machines and trash cans
Festooned with festive …

Marketers that effectively use analytics have a lot in common with fortune-tellers: They can “see” into the future. Unlike the traditional carnival clairvoyant gazing into a crystal ball, however, marketers who apply analytical techniques to their marketing programs can gain …

This article is the third in a series that examines how each of several existing sales channels–retail, catalog, and the Internet—can create customer acquisition, retention, upsell, and cross-sell opportunities by leading to more-sophisticated multichannel marketing communications and greater connectivity …

As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new …