FINAL UPDATE: It began with an idea of presenting recyclables with an aesthetic touch. A simple and cheap way of doing so is by redesigning the plastic bag. While most recycling bags take the form of a flimsy trashbag, I took inspiration from the sta

Hi Kate Rushton , so i just experienced a major pivot after doing a few more user testing with chef and hotel owners. It turned out that I was addressing the wrong target persona and industry. I have now shifted to airlines, and there is a gold mine of opportunities with a similar idea/design. Would you know out of the 100 ideas that are in this stage, which are airline industry related? In the last ditch attempt, I'm hoping to collaborate with them and get some last minute feedback. I am also going to talk to Singapore Airline's stewardess about this to get her feedback too.

Hi Christel Tardif , appreciate if you can give some constructive feedback so that I can improve on the concept. Otherwise, I have a quote that keeps me going: "If you never want to be criticized, for goodness' sake don't do anything new" -Jeff Bezos