Billboardshttp://www.businessinsider.com/category/billboards
en-usFri, 09 Dec 2016 12:50:01 -0500Fri, 09 Dec 2016 12:50:01 -0500The latest news on Billboards from Business Insiderhttp://static3.businessinsider.com/assets/images/bilogo-250x36-wide-rev.pngBusiness Insiderhttp://www.businessinsider.com
http://www.businessinsider.com/twitter-nyc-billboard-campaign-2016-11Twitter put up billboards to show how it is connected to the world's biggest issues (TWTR)http://www.businessinsider.com/twitter-nyc-billboard-campaign-2016-11
Wed, 02 Nov 2016 06:10:14 -0400Lara O'Reilly
<p><img src="http://static4.businessinsider.com/image/5819b597362ca4b44f8b5f94-1754/twitter guns.jpg" alt="twitter guns ad" data-mce-source="Twitter" /></p><p>Twitter launched a billboard campaign in New York City this week that aims to show how the platform is connected to the world's biggest issues.</p>
<p>One of Twitter's biggest problems is that, while its power users log into the site every day and provide the bulk of its content, many regular people can't work out why the platform is relevant to&nbsp;them. &nbsp;</p>
<p><a href="http://uk.businessinsider.com/jack-dorsey-explained-why-elon-musk-has-one-of-the-best-twitter-accounts-2016-9">Twitter CEO Jack Dorsey said in September</a> that Twitter is "the place to see what's happening" &mdash; whether that's big world issues, niche topics, or simply what people's immediate communities are doing at that moment in time. These billboards highlight the first of those use cases.</p>
<p>The simple ad displays show single images &mdash; portraying guns, transgender issues, the melting of the polar ice caps, Vladimir Putin, the Pride flag, and more&nbsp;&mdash; overlaid with the Twitter logo and the hashtag symbol now synonymous with the platform.</p>
<p>The campaign builds on a billboard Twitter erected a few weeks ago near the Lincoln Tunnel in New York, which featured close-up shots of Hillary Clinton's and Donald Trump's eyes.</p>
<p><img src="http://static4.businessinsider.com/image/5819b5cc362ca41c008b65b3-1239/clintontrump.png" alt="twitter ad" data-mce-source="Twitter" /></p>
<p><a href="https://blog.twitter.com/2016/what-s-happening-now-election-edition">Writing in a blog post</a>, Twitter's first global group creative director, Jayanta Jenkins, <a href="http://www.adweek.com/fishbowlny/twitter-names-jayanta-jenkins-global-group-creative-director/384313">who joined the company in August</a>, explained how the campaign is all part of the company's efforts to help people understand what the platform is used for.</p>
<p><img src="http://static2.businessinsider.com/image/5819b6a2b28a6471188b591e-1200/twitterweed.png" alt="twitter weed" data-mce-source="Twitter" />Jenkins said: "This campaign highlights the top issues being discussed on Twitter &mdash; it reflects different sides and doesn't take sides. As they always do on Twitter, people will bring their own point of view to the images that can be seen today around NYC."</p>
<p><a href="http://www.adweek.com/adfreak/twitter-puts-visual-hashtags-sweeping-series-issue-themed-outdoor-ads-election-174355">Speaking to Adweek</a>, Jenkins said out-of-home was the best medium to convey this message.</p>
<p><img src="http://static2.businessinsider.com/image/5819b6e3b28a6471188b5920-1248/refugeestwitter.png" alt="twitter ad" data-mce-source="Twitter" />He said: "Just think of all the brands that have used out-of-home in a really powerful way at big moments for those brands. Think about Apple when they did the 'Think Different' work. I think the out-of-home medium is a really beautiful and powerful way to humanize tech brands. Out-of-home, for us, is a great way to get people to look up, off their devices, and remind them of the conversation that's happening on Twitter. You can use less to say more."</p>
<p><img src="http://static4.businessinsider.com/image/5819b770b28a642b0f8b59f3-1275/polarbears.png" alt="twitter ad" data-mce-source="Twitter" />Twitter also plans to extend the campaign, which was created in-house, to billboard sites in Los Angeles and San Francisco.<img src="http://static2.businessinsider.com/image/5819b839b28a64a26a8b4f7b-1275/smoke_stacks.png" alt="twitter ad" data-mce-source="Twitter" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/twitter-olv-online-video-strategy-2016-10" >Twitter killed Vine but it still sees a '$10 billion' opportunity in video</a></strong></p>
<p><a href="http://www.businessinsider.com/twitter-nyc-billboard-campaign-2016-11#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/why-boeing-747-front-hump-2016-11">Here's why Boeing 747s have a giant hump in the front</a></p> http://www.businessinsider.com/south-park-trump-tower-scientology-headquarters-billboards-2016-9The 'South Park' team trolls Trump Tower and Scientology headquarters with mocking mobile billboardshttp://www.businessinsider.com/south-park-trump-tower-scientology-headquarters-billboards-2016-9
Wed, 28 Sep 2016 11:07:40 -0400Ryan Parker
<p><em><img style="float:right;" src="http://static2.businessinsider.com/image/57ebcca0077dcc39128b87b6-577/scientology.jpg" alt="scientology" data-mce-source="Comedy Central" /></em>"South Park" is still the master of&nbsp;ruffling feathers.</p>
<p>In an effort to promote <a href="http://www.hollywoodreporter.com/features/south-park-20-years-history-trey-parker-matt-stone-928212" target="_blank">the 20th season</a>, which premiered Sept. 14, mobile billboards have been placed in seven locations around the country depicting scenes that coincide with the trucks' placements.&nbsp;</p>
<p>The marketing ploy did not go over so well with three locations: the White House, the Lincoln Memorial and the Church of&nbsp;Scientology.</p>
<p>"We knew it was risky," Walter Levitt, chief&nbsp;marketing officer for Comedy Central told The Hollywood Reporter. "We knew some locations might not be pleased to have us out there, but we thought this is a perfect way to celebrate everything the series has covered in its 19 seasons."&nbsp;</p>
<p>The billboard in front of the White House featured a cartoon President Barack and Michelle Obama. The Scientology truck featured a scene from the infamous 2005 episode&nbsp;"Trapped in the Closet" in which the church and its most famous follower, Tom Cruise, were skewered. All billboards stated: "We've Been There."&nbsp;</p>
<p>"In some cases, the locals were not pleased to have us outside their locations and asked us to leave, but that was all expected, and we completely understand why," Levitt said, confirming "personnel" from the three aforementioned locations asked the trucks to leave the area.&nbsp;</p>
<p>"We did this stunt because we thought it was a great way to remind <em>South Park</em> fans of all the amazing moments of the past 19 seasons and truly a perfect way to celebrate the 20th season," Levitt said.&nbsp;</p>
<p>A request for comment from the Church of Scientology was not immediately returned.&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Check out the trucks at every location in the slideshow below:</strong></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/ap-south-park-mocks-anthem-controversy-in-20th-season-premiere-2016-9" >'South Park' mocks anthem controversy in 20th season premiere</a></strong></p>
<h3>The White House</h3>
<img src="http://static6.businessinsider.com/image/57ebce74b0ef976d008b8a57-400-300/the-white-house.jpg" alt="" />
<br/><br/><h3>U.S. Capitol Building</h3>
<img src="http://static5.businessinsider.com/image/57ebceacb0ef97eb018b8a96-400-300/us-capitol-building.jpg" alt="" />
<br/><br/><h3>The Lincoln Memorial</h3>
<img src="http://static1.businessinsider.com/image/57ebcf53b0ef977f298b86b4-400-300/the-lincoln-memorial.jpg" alt="" />
<br/><br/><a href="http://www.businessinsider.com/south-park-trump-tower-scientology-headquarters-billboards-2016-9#/#trump-tower-in-new-york-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/ap-schumer-probe-billboards-using-phone-data-to-track-shoppers-2016-5US senator warns of ‘spying billboards’ that turn cellphones into 'James Bond-like personal tracking devices’http://www.businessinsider.com/ap-schumer-probe-billboards-using-phone-data-to-track-shoppers-2016-5
Sun, 01 May 2016 15:32:14 -0400Michael Balsamo
<p><img style="float:right;" src="http://static3.businessinsider.com/image/57265b935124c9ad498b4568-800/ap-schumer-probe-billboards-using-phone-data-to-track-shoppers.jpg" alt="Pedestrians walk through Times Square, Sunday, May 1, 2016, in New York, where Clear Channel Outdoor Americas operates some billboards. New York Sen. Charles Schumer is calling for a federal investigation into the advertising company's latest effort to target billboard ads to specific consumers with its so-called RADAR program which he calls " border="0" /></p><p>A U.S. senator is calling for a federal investigation into an outdoor advertising company's latest effort to target billboard ads to specific consumers.</p>
<p>New York Sen. Charles Schumer has dubbed Clear Channel Outdoor Americas' so-called RADAR program "spying billboards," warning the service may violate privacy rights by tracking people's cell phone data via the ad space.</p>
<p>"A person's cellphone should not become a James Bond-like personal tracking device for a corporation to gather information about consumers without their consent," Schumer, a Democrat, said in a statement ahead of a planned news conference Sunday in Times Square, where the company operates billboards.</p>
<p>But the company, which operates more than 675,000 billboards throughout the world, argues that characterization of its program is inaccurate, insisting it only uses anonymous data collected by other companies.</p>
<p>In a statement, company spokesman Jason King said the RADAR program is based on a years-old advertising technique that "uses only aggregated and anonymized information" from other companies that certify they're following consumer protection standards.</p>
<p>King also provided The Associated Press a copy of a letter it sent earlier this year to another lawmaker who has similarly raised concerns about the ad service and consumer protections.</p>
<p>The company "does not receive or collect personally identifiable information about consumers for use in Radar," CEO Scott Wells wrote in a March letter to Sen. Al Franken, a Minnesota Democrat. "It's not necessary for the insights we are offering our advertising customers."</p>
<p>The ad program is a partnership between Clear Channel and other companies, including AT&amp;T and technology companies that collects location data from smartphone apps, company officials have said.</p>
<p>In a video on its website, the company says it "measures consumers' real-world travel patterns and behaviors as they move through their day, analyzing data on direction of travel, billboard viewability, and visits to specific destinations." That information, the company says, is then mapped against Clear Channel's displays, which would allow advertisers to buy ads in places that would "reach specific behavioral audience segments."</p>
<p>Clear Channel uses "aggregate and anonymous mobile consumer information," the company said. The program gives marketers a "solution that provides a more accurate way to understand and target specific audience segments," Clear Channel's vice president, Andy Stevens, said in a news release announcing the initiative in February.</p>
<p>But an investigation into the company is necessary because most people don't realize their location data is being mined, even if they agreed to it at some point by accepting the terms of service of an app that later sells their location information, Schumer said.</p>
<p>The Federal Trade Commission did not immediately respond requests for comment.</p><p><a href="http://www.businessinsider.com/ap-schumer-probe-billboards-using-phone-data-to-track-shoppers-2016-5#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/these-billboards-track-your-movement-2016-3These billboards that track your movement are drawing comparisons to 'Minority Report'http://www.businessinsider.com/these-billboards-track-your-movement-2016-3
Tue, 01 Mar 2016 19:42:00 -0500Max Lewontin
<p><img style="float:right;" src="http://static6.businessinsider.com/image/53a0cbd96bb3f70d300bc500-960-720/minority-report-computer-screen-6.jpg" alt="Minority Report computer screen" data-mce-source="&amp;quotMinority Report&amp;quot" data-mce-caption="Coming soon?" data-link="http://www.amazon.com/Minority-Widescreen-Two-Disc-Special-Edition/dp/B00005JL78" /></p><p>A new set of billboards that use data from mobile phones to track what people do once they pass an outdoor ad is <a href="http://www.npr.org/sections/thetwo-way/2016/02/29/468598100/using-billboards-company-will-collect-personal-information-to-help-advertisers" target="_blank">drawing comparisons</a> to the film &ldquo;Minority Report."</p>
<p>The technology, developed by Clear Channel Outdoor Americas in partnership with several carriers including AT&amp;T, would be very useful for advertisers, says Andy Stevens, senior vice president of research and insights at the outdoor advertising arm of the communications giant now known as iHeartMedia, <a href="http://www.nytimes.com/2016/02/29/business/media/see-that-billboard-it-may-see-you-too.html?_r=0" target="_blank">to the New York Times</a>.</p>
<p>Referring to &ldquo;Minority Report,&rdquo; <a href="https://www.youtube.com/watch?v=7B96gtEP2To" target="_blank">where customized ads ask Tom Cruise&rsquo;s character</a> by name if he would like a Guinness and attempt to pitch a Lexus, Mr. Stevens drew a distinction between the film and the billboards, known as Out-Of-Home. But he acknowledged the technology could be put to unnerving uses.</p>
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<p>&ldquo;I'm not sure it's a great user experience and it <em>is</em> a little creepy, to be honest. With a mass-medium like Out-Of-Home, a better use is to target general patterns of consumer groups, not the individual,&rdquo; he <a href="https://www.mediavillage.com/article/Andy-stevens-of-Clear-Channel-Outdoor-Americas-on-research-in-OOH/" target="_blank">told the site MediaVillage</a>.</p>
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<p>Clear Channel Outdoor, which owns tens of thousands of billboards across the country, says it will combine them with data and analytic tools, <a href="http://web.clearchanneloutdoor.com/radar" target="_blank">known as Radar</a>, to test whether an outdoor advertising campaign was effective.</p>
<p>So far, it <a href="http://www.businesswire.com/news/home/20160229005959/en/" target="_blank">has partnered with the shoe company Toms</a>, finding that users&rsquo; awareness of the philanthropically-minded company increased &mdash; measured by whether users looked it up online or found the brand in a shoe store &mdash; after they saw a billboard.&nbsp;</p>
<p>The company says it is using the same data that mobile advertisers have long used to display ads on users&rsquo; phones, noting that the information is aggregated and anonymous &mdash; making it unable to identify a single user.</p>
<p><img class="center" src="http://static6.businessinsider.com/image/56d61a8c2e5265b8008baa56-1351-763/screen shot 2016-03-01 at 5.40.37 pm.png" alt="Billboards" data-mce-source="Screenshot/Clear Channel Outdoor" />But privacy advocates have often <a href="https://epic.org/privacy/location_privacy/" target="_blank">expressed concerns</a> about mobile device tracking, particularly if location information is combined with records of what users do online to create a highly-detailed profile for marketing purposes.</p>
<p>They question whether users know they are being tracked, noting that agreeing to a single privacy policy can give a company access to consumers&rsquo; data through all its products.</p>
<p>&ldquo;Given the sensitive nature of location data, all parties involved in Clear Channel's Radar service should provide clear and comprehensive privacy policies and should disclose detailed information about their data-sharing relationships with other companies,&rdquo; <a href="http://www.franken.senate.gov/files/letter/160229RadarClearChannel.pdf" target="_blank">wrote Sen. Al Franken</a> (D) of Minn. in a letter to Clear Channel Outdoor&rsquo;s chief executive on Monday.</p>
<p>His letter asks the company to provide more information about how users will consent to the billboard tracking and how it will handle protecting the security of the data the technology collects, particularly in terms of a users&rsquo; location.</p>
<p><img src="http://static6.businessinsider.com/image/56d6197f2e526558008babc9-600-400/967695_1_0301-billboard-tracking_standard.jpg" alt="clear channel billboard" width="773" height="515" data-mce-source="Screenshot/Clear Channel Outdoors" data-mce-caption="A still frame from a video shows Clear Channel Outdoor's Radar data analysis tool mapping information about people who have seen billboards owned by the company." />Clear Channel Outdoor began making the technology available in its top 11 markets, including Los Angeles and New York, on Monday, according to the Times. It will be available nationwide later this year.</p>
<p>Its roll-out also comes in the midst of a related fight over whether the Federal Communications Commission <a href="http://www.csmonitor.com/Technology/2016/0217/FCC-s-next-big-battle-Online-privacy" target="_blank">should further regulate online privacy</a>, a step made possible by the regulator&rsquo;s classification of broadband Internet providers as &ldquo;common carriers&rdquo; under Title II of the Communications Act.</p>
<p>Some groups, such as the Information Technology and Innovation Foundation (ITIF), <a href="http://www2.itif.org/2016-broadband-privacy-folly.pdf?_ga=1.35903200.1319953617.1456237612" target="_blank">argue the FCC should stay out of the fight</a> and not pursue regulation on online privacy, which it has said it may tackle as early as this month.</p>
<p>Advocates for this position say existing regulations by the Federal Trade Commission, which allow regulators to fine or bar particular practices if they are &ldquo;unfair&rdquo; or &ldquo;deceptive,&rdquo; is an appropriate standard, arguing further regulation could restrict competition between providers.</p>
<p>In a report released on Tuesday, ITIF argues that users already have &ldquo;meaningful&rdquo; controls over their privacy, citing the availability of features offered by many Internet providers to <a href="http://www.csmonitor.com/World/Passcode/2015/1124/The-ad-blockers-debate-What-s-at-stake-for-consumers-and-Web-publishers" target="_blank">block third party or targeted ads</a> that use customers&rsquo; information gathered by the provider to display ads they think a customer might like. (ITIF president Robert Atkinson writes a regular column for the Monitor.)</p>
<p><img class="center" src="http://static6.businessinsider.com/image/56d61bdd2e526519008ba90e-800-600/ap_538326040488-e5a1b7391c5a075bfe1c22aeae8072a1eb44970f-s800-c85.jpg" alt="billboard" data-mce-source="AP/Richard Drew" data-mce-caption="Traffic passes the giant animated billboard on the facade of the Marriott Marquis Hotel in New York's Times Square." />But in July, a group of mostly Democratic lawmakers, including Senator Franken, Sen. Elizabeth Warren of Massachusetts, Sen. Ron Wyden of Oregon, and presidential candidate Bernie Sanders (I) of Vermont, argued the FCC should further clarify users&rsquo; right to online privacy.</p>
<p>&ldquo;Consumers ought to be able to know at any time what kind of information an [Internet service provider] is collecting about them and how this information is being used,&rdquo; they <a href="http://www.markey.senate.gov/imo/media/doc/2015-07-22-BroadbandPrivacy-FCC.pdf" target="_blank">wrote in a letter</a> to FCC chairman Tom Wheeler.</p>
<p>Several studies seem to back up the lawmakers&rsquo; contentions.</p>
<p>The security software company Kaspersky Lab <a href="http://www.kaspersky.com/about/news/product/2016/Consumers-Paranoid-About-Being-Tracked-Online-But-Are-Not-Cyber-Savvy-Enough-To-Protect-Their-Privacy" target="_blank">found that while 79 percent of survey respondents</a> said they disliked being tracked and 41 percent didn&rsquo;t actively protect their own privacy by using private browsing or do-not-track features, for example. 9 percent of 18,000 users who took the quiz said they were unaware they were being tracked at all.</p>
<p>Privacy advocates say that technology such as the billboards could particularly catch consumers who were unaware they were being tracked.</p>
<p>&ldquo;People have no idea that they&rsquo;re being tracked and targeted,&rdquo; Jeffrey Chester, executive director of the Center for Digital Democracy told the Times. &ldquo;It is incredibly creepy, and it&rsquo;s the most recent intrusion into our privacy.&rdquo;<span class="eos_marker" id="end-of-story"></span></p><p><a href="http://www.businessinsider.com/these-billboards-track-your-movement-2016-3#comments">Join the conversation about this story &#187;</a></p> <p>NOW WATCH: <a href="http://www.businessinsider.com/air-force-plane-drops-armored-humvees-5000-feet-2016-11">Watch the Air Force drop 8 armored Humvees out of a plane from 5,000 feet</a></p> http://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-522 of the most creative, spectacular, and daring ad outdoor ads of the year so farhttp://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5
Sun, 10 May 2015 07:56:00 -0400Lara O'Reilly
<p><img style="float:right;" src="http://static5.businessinsider.com/image/554b80e66da81159554f7f9c-828-620/womens-aid-billboard.jpg" border="0" alt="womens aid billboard"></p><p>It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns.</p>
<p>No longer just confined to static billboards, global brands this year have been conjuring up some truly creative interactive ads that are actually a joy to look at and play with.</p>
<p>We've picked out some of the best so far. Expect to see them pop up again as we head into award season.</p><h3>Tourism Ireland hoped to boost visits to the country last month with a series of outdoor "Game of Thrones"-themed stunts, to promote the fact that much of the show is filmed there. The tourism body and HBO placed wooden signs pointing the way to the Iron Islands and other key Westeros locations — even perching the three-eyed raven atop some of the signs.</h3>
<img src="http://static5.businessinsider.com/image/55377c1469beddb71c8fddb4-400-300/tourism-ireland-hoped-to-boost-visits-to-the-country-last-month-with-a-series-of-outdoor-game-of-thrones-themed-stunts-to-promote-the-fact-that-much-of-the-show-is-filmed-there-the-tourism-body-and-hbo-placed-wooden-signs-pointing-the-way-to-the-iron-islands-and-other-key-westeros-locations--even-perching-the-three-eyed-raven-atop-some-of-the-signs.jpg" alt="" />
<p><h2><a href="http://www.businessinsider.com/northern-ireland-game-of-thrones-tourism-stunts-featuring-dragon-eggs-three-eyed-ravens-2015-4">Read about the rest of the campaign, which included dragons' eggs, swords, and maces &raquo;</a></h2></p>
<br/><br/><h3>Sick of seeing the city polluted by litterbugs, Hong Kong Cleanup and its agency Ogilvy & Mather used DNA phenotyping to put a face to offenders, and embarrass them on billboards placed around the city.</h3>
<img src="http://static5.businessinsider.com/image/554b607deab8ea5829fbd14b-400-300/sick-of-seeing-the-city-polluted-by-litterbugs-hong-kong-cleanup-and-its-agency-ogilvy-and-mather-used-dna-phenotyping-to-put-a-face-to-offenders-and-embarrass-them-on-billboards-placed-around-the-city.jpg" alt="" />
<p><h2><span style="line-height: 1.5em;"></span><a href="https://www.youtube.com/watch?v=gserVbhmqbs">Find out the full thinking behind the campaign in this video &raquo;</a></h2></p>
<br/><br/><h3>Building on a study which found 60 centimeters is the physical distance people feel comfortable standing from another person that separates strangers from friends, J. Walter Thompson Rome built the "Listerine Distance Billboard." As passers-by stepped up and got closer to the digital billboard, the person in the image reacted by looking, and smiling at them, and ultimately giving them a free product sample of mouthwash.</h3>
<img src="http://static1.businessinsider.com/image/554b634eecad04b441ae6b4a-400-300/building-on-a-study-which-found-60-centimeters-is-the-physical-distance-people-feel-comfortable-standing-from-another-person-that-separates-strangers-from-friends-j-walter-thompson-rome-built-the-listerine-distance-billboard-as-passers-by-stepped-up-and-got-closer-to-the-digital-billboard-the-person-in-the-image-reacted-by-looking-and-smiling-at-them-and-ultimately-giving-them-a-free-product-sample-of-mouthwash.jpg" alt="" />
<p><h2><a href="https://www.youtube.com/watch?v=5GL4AWX--6s">Watch the video of people playing with the billboard here &raquo;</a></h2></p>
<br/><br/><a href="http://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5#ogilvy-and-mathers-workout-billboards-asked-passers-by-to-do-everything-from-climbing-up-them-to-punching-them-and-operating-weights-a-truly-interactive-campaign-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5The 22 most out-of-the-box outdoor ads this yearhttp://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5
Thu, 07 May 2015 12:39:12 -0400Lara O'Reilly
<p><img style="float:right;" src="http://static5.businessinsider.com/image/554b80e66da81159554f7f9c-828-620/womens-aid-billboard.jpg" border="0" alt="womens aid billboard"></p><p>It may be one of the oldest forms of advertising in the world, but marketers are becoming increasingly creative with their outdoor campaigns.</p>
<p>No longer just confined to static billboards, global brands this year have been conjuring up some truly creative interactive ads that are actually a joy to look at and play with.</p>
<p>We've picked out some of the best so far. Expect to see them pop up again as we head into award season.</p><h3>Tourism Ireland hoped to boost visits to the country last month with a series of outdoor "Game of Thrones"-themed stunts, to promote the fact that much of the show is filmed there. The tourism body and HBO placed wooden signs pointing the way to the Iron Islands and other key Westeros locations — even perching the three-eyed raven atop some of the signs.</h3>
<img src="http://static5.businessinsider.com/image/55377c1469beddb71c8fddb4-400-300/tourism-ireland-hoped-to-boost-visits-to-the-country-last-month-with-a-series-of-outdoor-game-of-thrones-themed-stunts-to-promote-the-fact-that-much-of-the-show-is-filmed-there-the-tourism-body-and-hbo-placed-wooden-signs-pointing-the-way-to-the-iron-islands-and-other-key-westeros-locations--even-perching-the-three-eyed-raven-atop-some-of-the-signs.jpg" alt="" />
<p><h2><a href="http://www.businessinsider.com/northern-ireland-game-of-thrones-tourism-stunts-featuring-dragon-eggs-three-eyed-ravens-2015-4">Read about the rest of the campaign, which included dragons' eggs, swords, and maces &raquo;</a></h2></p>
<br/><br/><h3>Sick of seeing the city polluted by litterbugs, Hong Kong Cleanup and its agency Ogilvy & Mather used DNA phenotyping to put a face to offenders, and embarrass them on billboards placed around the city.</h3>
<img src="http://static5.businessinsider.com/image/554b607deab8ea5829fbd14b-400-300/sick-of-seeing-the-city-polluted-by-litterbugs-hong-kong-cleanup-and-its-agency-ogilvy-and-mather-used-dna-phenotyping-to-put-a-face-to-offenders-and-embarrass-them-on-billboards-placed-around-the-city.jpg" alt="" />
<p><h2><span style="line-height: 1.5em;"></span><a href="https://www.youtube.com/watch?v=gserVbhmqbs">Find out the full thinking behind the campaign in this video &raquo;</a></h2></p>
<br/><br/><h3>Building on a study which found 60 centimeters is the physical distance people feel comfortable standing from another person that separates strangers from friends, J. Walter Thompson Rome built the "Listerine Distance Billboard." As passers-by stepped up and got closer to the digital billboard, the person in the image reacted by looking, and smiling at them, and ultimately giving them a free product sample of mouthwash.</h3>
<img src="http://static1.businessinsider.com/image/554b634eecad04b441ae6b4a-400-300/building-on-a-study-which-found-60-centimeters-is-the-physical-distance-people-feel-comfortable-standing-from-another-person-that-separates-strangers-from-friends-j-walter-thompson-rome-built-the-listerine-distance-billboard-as-passers-by-stepped-up-and-got-closer-to-the-digital-billboard-the-person-in-the-image-reacted-by-looking-and-smiling-at-them-and-ultimately-giving-them-a-free-product-sample-of-mouthwash.jpg" alt="" />
<p><h2><a href="https://www.youtube.com/watch?v=5GL4AWX--6s">Watch the video of people playing with the billboard here &raquo;</a></h2></p>
<br/><br/><a href="http://www.businessinsider.com/creative-outdoor-campaigns-in-2015-2015-5#ogilvy-and-mathers-workout-billboards-asked-passers-by-to-do-everything-from-climbing-up-them-to-punching-them-and-operating-weights-a-truly-interactive-campaign-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/r-cbs-outdoor-buys-billboards-from-van-wagner-for-690-million-2014-21The Billboard Industry Is Consolidatinghttp://www.businessinsider.com/r-cbs-outdoor-buys-billboards-from-van-wagner-for-690-million-2014-21
Mon, 21 Jul 2014 08:57:00 -0400Abhirup Roy
<p><img style="float:right;" src="/image/53cd0b6eecad0415672b404a-749-561/an-outdoor-billboard-owned-by-the-advertising-company-cbs-outdoors-americas-is-seen-in-leucadia-california-march-27-2014--reutersmike-blake.jpg" border="0" alt="An outdoor billboard owned by the advertising company CBS Outdoors Americas is seen in Leucadia, California March 27, 2014.
REUTERS/Mike Blake " /></p><p>(Reuters) - CBS Outdoor Americas Inc &lt;CBSO.N&gt; said it would buy some outdoor advertising businesses from privately held U.S. billboard company Van Wagner Communications LLC [VWCOM.UL] for $690 million in cash.</p>
<p>The deal includes about 1,100 large-format billboard displays in 11 U.S. markets with total revenue of $206 million in 2013, CBS Outdoor said on Monday.</p>
<p>Reuters reported exclusively last week that Van Wagner was exploring a sale that could fetch more than $600 million.</p>
<p>CBS Outdoor, whose customers include Apple Inc &lt;AAPL.O&gt;, McDonald's Corp &lt;MCD.N&gt; and Sony Corp &lt;6758.T&gt;, went public in late March.</p>
<p>The company has about 329,100 displays in the United States and about 26,100 displays across Canada and Latin America.</p>
<p>&nbsp;</p>
<p>(Reporting by Abhirup Roy in Bangalore; Editing by Maju Samuel)</p><p><a href="http://www.businessinsider.com/r-cbs-outdoor-buys-billboards-from-van-wagner-for-690-million-2014-21#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/these-billboards-shame-drivers-for-texting-while-driving-2014-3These Billboards Shame Drivers For Texting While Drivinghttp://www.businessinsider.com/these-billboards-shame-drivers-for-texting-while-driving-2014-3
Fri, 28 Mar 2014 21:02:00 -0400Karyne Levy
<p><img style="float:right;" src="http://static3.businessinsider.com/image/5335fde96da811e42b5f17e0-480-/texting_while_driving.jpg" border="0" alt="texting_while_driving" width="480" /></p><p>There are <a href="http://www.ghsa.org/html/stateinfo/laws/cellphone_laws.html">cell phone laws in states across the country</a> meant to prevent distracted driving. But this Bay Area graphic designer is taking things one step further.</p>
<p>Brian Singer has started a project that chronicles what he sees on his daily commute on Highway 101. He created a website, called <a href="http://www.twitspotting.com/">TWIT Spotting (Texting While In Traffic)</a> where he posts pictures of people being distracted while driving.</p>
<p>"I've been blown away by the number of people texting while in traffic, on the freeway," <a href="http://gizmodo.com/text-while-driving-in-the-bay-area-and-you-might-end-up-1550361387">he told Gizmodo</a>. "For every nose picker, there's 20 texters. Unofficial estimation by me."</p>
<p>But then he took it to the next level: he recently bought billboards around San Francisco and the Bay Area that showcase his imagery.</p>
<p>He hopes that others will help, and <a href="http://www.twitspotting.com/how-to-participate/">offers instructions on his site</a> on how to get involved. The most important instruction: "You can't take photos while you're driving. That's just stupid. You must be a passenger, or not in a vehicle."</p>
<p>But Singer doesn't think this is about shaming. "It's not so much about shaming an individual as it is about making people think twice," <a href="http://sanfrancisco.cbslocal.com/2014/03/28/billboards-aim-to-expose-bay-area-drivers-texting-behind-the-wheel/">he said in an interview with KPIX 5</a>.</p>
<p>The billboards will be up through early April, but he might make pay to keep them up for longer.</p>
<p>"I'd like to re-up the billboards, but haven't made that (financial) decision yet," he told Business Insider in an email. "I haven't been contacted by an organization yet [to help keep the campaign going] (though lots and lots of others have reached out). I'm hoping someone steps up to help out and keep this thing going&hellip; car company, mobile phone company, insurance company, department of transportation&hellip; anyone."</p>
<p><img src="http://static5.businessinsider.com/image/5335fd5d6bb3f73f435f17e8-1200-800/billboard_101_10x40_80.jpg" border="0" alt="Billboard_101_10x40_80" width="800" /></p>
<p>&nbsp; <img src="http://static5.businessinsider.com/image/533600a0eab8ea95465f17de-1200-800/billboard_valencia_80.jpg" border="0" alt="Billboard_Valencia_80" width="800" /></p><p><a href="http://www.businessinsider.com/these-billboards-shame-drivers-for-texting-while-driving-2014-3#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/freeman-mistaken-for-mandela-in-india-2013-12This Indian Billboard Is A Memorial To Morgan Freeman Instead Of Nelson Mandelahttp://www.businessinsider.com/freeman-mistaken-for-mandela-in-india-2013-12
Fri, 20 Dec 2013 10:50:00 -0500Richard Feloni
<p>Morgan Freeman earned high praise for his portrayal of Nelson Mandela in the 2009 film "Invictus."</p>
<p>His performance was so convincing for a billboard designer in Tamil Nadu, India, that he accidentally dedicated a memorial to the actor instead of the late South African president who had fought against apartheid:</p>
<blockquote class="twitter-tweet" lang="en">
<p>This Billboard in Tamil Nadu <a href="https://twitter.com/search?q=%23India&amp;src=hash">#India</a> pays respect to Morgan Freeman instead of <a href="https://twitter.com/search?q=%23NelsonMandela&amp;src=hash">#NelsonMandela</a> . . . . . . . <a href="http://t.co/Xpqrt4SKce">pic.twitter.com/Xpqrt4SKce</a></p>
&mdash; Che &trade; (@FarrukhHussaini) <a href="https://twitter.com/FarrukhHussaini/statuses/413632381908549632">December 19, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<p>The billboard reads "We should be proud that we were part of an era when they lived," and features portraits of Mahatma Gandhi, Mother Teresa, and Martin Luther King, Jr.</p>
<p>The <a href="http://www.ndtv.com/article/india/actor-morgan-freeman-mistaken-for-nelson-mandela-in-billboard-gaffe-460732">Agence France-Presse</a> was able to get in touch with billboard's owner, a shopkeeper who went only by Chandrashekhar.</p>
<p>He told the AFP that he ordered a billboard paying respect to Mandela, and that the mix-up was the mistake of the designer. He did not explain why he still put it up.</p>
<p>"We will replace it with the correct picture of Mandela," Chandrashekhar said.</p>
<p>Indian prime minister <a href="http://www.bbc.co.uk/news/world-asia-india-25253257">Manmohan Singh proclaimed Mandela "a true Gandhian"</a> after he died on Dec. 5, and memorials in honor of the South African icon have sprung up across the country.</p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/nelson-mandela-movies-2013-12" >7 Actors Who Have Played Nelson Mandela On Film</a></strong></p>
<p><a href="http://www.businessinsider.com/freeman-mistaken-for-mandela-in-india-2013-12#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/webster-university-chess-team-billboard-2013-11This Billboard Promotes A College Chess Team Better Than Most Schools Tout Their Football Teamshttp://www.businessinsider.com/webster-university-chess-team-billboard-2013-11
Mon, 11 Nov 2013 13:31:55 -0500Richard Feloni
<p>Chess players are breaking the stereotypical school social order in a Missouri college, and the jocks are not happy.</p>
<p>Webster University, located in suburban St. Louis, put up a billboard on a freeway between St. Louis and Columbus, Missouri late last month advertising its chess team. It is a tongue-in-cheek homage to the billboards the University of Missouri-Columbia ("Mizzou") displays on the same highway, advertising Mizzou's powerhouse football team.</p>
<p>Here's Webster University's billboard:</p>
<p><img src="http://static3.businessinsider.com/image/52810dceeab8ea464b1f9b10-480-/chess-15.jpg" border="0" alt="chess" width="480" /></p>
<p>Webster's athletics teams may be Division III, but its&nbsp;<a href="http://www.webster.edu/spice/chess-team/accomplishments.html" title="d1">D-I chess team</a> is the reigning national champions. The title presented "a unique opportunity that we could not pass up," the university's director of marketing communications John Costello told the school's paper, <a href="http://websterjournal.com/2013/11/03/student-athletes-call-for-removal-of-chess-billboard/" title="journal">The Journal</a>.</p>
<p>"The point of the billboard was humor," Webster's director of public relations Patrick Giblin said.&nbsp;</p>
<p>But most student athletes were not laughing.</p>
<p>A group led by a member of the school's women's basketball team took to Twitter with the trending topic #WUBillboard to air their opinions. Many understood that the billboard was not overly serious, but they found that it still degraded their athletics department, which many students believe lacks sufficient funding. An example:</p>
<blockquote class="twitter-tweet">
<p><a href="https://twitter.com/websteru">@websteru</a> I have practice until midnight on finals week because of a lack of gym space. We don't need a funny chess billboard. <a href="https://twitter.com/search?q=%23WUBillboard&amp;src=hash">#WUBillboard</a></p>
&mdash; Kevin Miller (@ItsMillerTime06) <a href="https://twitter.com/ItsMillerTime06/statuses/397814114841415680">November 5, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script>
<p><span style="font-size: 15px; line-height: 1.5em;">A catalyst for the anger was a <a href="http://www.nytimes.com/2012/02/15/crosswords/chess/chess-coach-to-leave-texas-tech-with-teams-best-in-tow.html" title="nyt">New York Times article</a> from last year in which chess coach Susan Polgar said that Webster was financing the re-launched chess program with the aim of making it elite, and that chess players would be eligible for scholarships. Webster student athletes are unable to receive athletic scholarships.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">The polarizing ad is fitting right into Webster's marketing plan, however.</span></p>
<p><span style="font-size: 15px; line-height: 1.5em;">"We went into this with the specific goal that we might be able to get some PR out of this," said school marketing director Costello. "So far it's working marvelously."</span></p>
<p>The ad is relatively cheap, too. It costs the school "under four figures per month," Costello told <a href="http://blogs.wsj.com/dailyfix/2013/10/30/at-webster-university-chess-is-king/" title="wsj">The Wall Street Journal</a>.</p>
<p>Not all students are getting worked up, though. This guy <a href="http://rapgenius.com/Rick-ross-stay-schemin-lyrics#note-541830" title="drake">channels Drake</a> (channeling Kobe Bryant) to make light of the situation:</p>
<blockquote class="twitter-tweet">
<p>"Yeah, these guys win national championships, but they wasn't with me shootin' in the gym!" <a href="https://twitter.com/search?q=%23wubillboard&amp;src=hash">#wubillboard</a></p>
&mdash; Alex (@mudoubleray) <a href="https://twitter.com/mudoubleray/statuses/397818203318919168">November 5, 2013</a></blockquote>
<script async="" src="//platform.twitter.com/widgets.js" charset="utf-8" type="text/javascript"></script><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/anand-carlson-world-chess-championship-off-to-a-disastrous-start-2013-11" >The Most Anticipated Chess Match In Decades Is Off To A Disastrous Start</a></strong></p>
<p><a href="http://www.businessinsider.com/webster-university-chess-team-billboard-2013-11#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/banned-project-runway-billboard-2013-7Here's The Naked 'Project Runway' Billboard That Was Banned In LAhttp://www.businessinsider.com/banned-project-runway-billboard-2013-7
Wed, 10 Jul 2013 11:18:00 -0400Aly Weisman
<p>Heidi Klum may be Queen in the land of Lifetime's "Project Runway," but the city of Los Angeles has ruled that the supermodel's billboard promos for the show's upcoming 12th season <a href="http://www.toofab.com/2013/07/09/heidi-klum-naked-banned-billboard-photo/" target="_blank">be banned</a>.</p>
<p>"The photo was set to run on billboards, posters, websites, bus shelters and in magazines, but the nude bodies were just a little too risque for the public in L.A.," <a href="http://www.toofab.com/2013/07/09/heidi-klum-naked-banned-billboard-photo/" target="_blank">reports TooFab</a>. "So a version with underwear will run in its place. "</p>
<p><span>New York, however, is more open to the ads. The racy promo will appear on billboards and in print magazines throughout the city.</span></p>
<p>Check out the ad below and judge for yourselves:</p>
<p><img src="http://static1.businessinsider.com/image/51dd72ceecad044a72000017-800-/screen%20shot%202013-07-10%20at%2010.40.57%20am.png" border="0" alt="Project Runway naked billboard" width="800" /></p>
<p><span>But it's not the first racy promo for the fashion-design competition reality show. </span></p>
<p><span>For season nine, Klum&nbsp;</span><span style="font-size: 15px; line-height: 1.5em;">&mdash; who is both host and executive producer of the show&nbsp;<span>&mdash;&nbsp;</span></span><span style="font-size: 15px; line-height: 1.5em;">posed for a poster wearing nothing but a snipped-off tie and strategically placed pair of scissors.</span></p>
<p><span><img src="http://static5.businessinsider.com/image/51dd781d6bb3f79010000011-496-375/screen%20shot%202013-07-10%20at%2011.04.12%20am.png" border="0" alt="Heidi Klum Project Runway season 9 promo" width="800" /><br /></span></p>
<p><span>For season 10, she appeared in lingerie and heels while lounging atop hundreds of pairs of scissors.</span></p>
<p><img src="http://static3.businessinsider.com/image/51dd788decad042b7b000015-553-555/screen%20shot%202013-07-10%20at%2011.06.19%20am.png" border="0" alt="Heidi Klum project runway season 10 promo" width="800" />&nbsp;</p>
<p>But Klum's latest racy ad isn't the only time Lifetime has had to yank risqu&eacute; show promos.</p>
<p>"The Client List" star, Jennifer Love Hewitt,&nbsp;<a href="http://teamcoco.com/video/jennifer-love-hewitt-billboard" target="_blank">revealed</a>&nbsp;on "Conan"&nbsp;in May that she had to tone down the show's billboards for the second season. The first season promos featured a full-body shot of the actress in lingerie, while the second season artwork featured her cut off at the chest.</p>
<p>"It was a bit of a scandal with the first billboards," she admitted.</p>
<p>"They changed the billboard strategy," noted Conan, showing the difference in the below photos.</p>
<p>Season one:</p>
<p><img src="http://static1.businessinsider.com/image/51dd76aaeab8ea073b00000f-635-350/screen%20shot%202013-07-10%20at%2010.56.39%20am.png" border="0" alt="Jennifer Love Hewitt Client List Billboard" width="800" /></p>
<p>Season two:</p>
<p><img src="http://static6.businessinsider.com/image/51dd76aa6bb3f7e30d00001b-635-330/screen%20shot%202013-07-10%20at%2010.57.33%20am.png" border="0" alt="Screen Shot 2013 07 10 at 10.57.33 AM" width="800" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/the-great-gatsby-before-and-after-visual-effects-2013-7" >Amazing Before And After Images Of The Visual Effects In 'The Great Gatsby'</a></strong></p>
<p><a href="http://www.businessinsider.com/banned-project-runway-billboard-2013-7#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/ibm-made-billboards-that-serve-a-purpose-2013-6IBM Made These Incredible Billboards That Serve A Purposehttp://www.businessinsider.com/ibm-made-billboards-that-serve-a-purpose-2013-6
Tue, 18 Jun 2013 17:20:00 -0400Laura Stampler
<p>While most billboards are just meant to be aesthetically pleasing, <a href="http://www.dezeen.com/2013/06/12/ads-with-a-new-purpose-by-ogilvy-mather-for-ibm/">IBM decided to create ads that actually serve a purpose.</a></p>
<p>As a part of its Smart Ideas for Smarter Cities campaign, IBM and Ogilvy Paris made three billboards with different functions: One is a bench, the other is a ramp for stairs, and the last serves as a rain shelter.</p>
<p>And considering that it just <a href="http://www.adweek.com/news/advertising-branding/ogilvy-adds-two-more-grand-prix-outdoor-and-media-150440">won Cannes Grand Prix for Outdoor advertising, it's safe to say the ad world likes it, too.</a></p>
<p><span>Here are the ads:</span></p>
<p><img src="http://static4.businessinsider.com/image/51c0cd016bb3f7513f000004-618-/screen%20shot%202013-06-18%20at%205.06.11%20pm.png" border="0" alt="ibm billboard " width="618" /></p>
<p><img src="http://static5.businessinsider.com/image/51c0cd03eab8ea2971000005-780-435/screen%20shot%202013-06-18%20at%205.02.03%20pm.png" border="0" alt="ibm billboard " width="618" /></p>
<p><img src="http://static5.businessinsider.com/image/51c0cd0269bedd5f2c000002-650-367/screen%20shot%202013-06-18%20at%205.06.20%20pm.png" border="0" alt="ibm billboard " width="618" /></p>
<p>This is Ogilvy's second big win at the advertising festival. Ogilvy Brazil, which also made Dove's "Real Beauty Sketches," won a Grand Prix in the Promo &amp; Activations Lions category for an<a href="http://www.adweek.com/news/advertising-branding/ogilvy-brazil-scores-promo-grand-prix-soccer-teams-organ-donor-campaign-15"> organ-donor campaign called "Immortal Fans."</a></p><p><a href="http://www.businessinsider.com/ibm-made-billboards-that-serve-a-purpose-2013-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/bikini-billboard-in-floodwater-in-budapest-2013-6Bikini Billboard In Budapest Briefly Becomes The Best Placed Billboard Of All Timehttp://www.businessinsider.com/bikini-billboard-in-floodwater-in-budapest-2013-6
Tue, 11 Jun 2013 06:40:00 -0400Joe Weisenthal
<p>Central Europe is <a href="http://www.businessinsider.com/swimming-pool-in-german-flood-2013-6">now seeing flooding</a> like it hasn't seen in a decade.</p>
<p>Thanks to rising waters in Hungary, this billboard with a woman on a surfboard now has to be in the pantheon of the best-placed billboards of all time.</p>
<p>From the Reuters description:</p>
<p style="padding-left: 30px;"><span class="Lbl">A partially submerged billboard on a tramstop is seen on the flooded embankments of the Danube River in Budapest June 10, 2013. The Hungarian capital escaped damage from the swollen river Danube, which peaked at record high levels in Budapest overnight and started receding slowly on Monday morning.</span></p>
<p><span class="Lbl"><img src="http://static4.businessinsider.com/image/51b6f93069bedda165000004-940-/flooding.jpg" border="0" alt="flooding" width="940" /><br /></span></p><p><a href="http://www.businessinsider.com/bikini-billboard-in-floodwater-in-budapest-2013-6#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/why-pakistani-fashion-brands-are-dropping-female-models-from-billboards-2013-2Pakistani Fashion Brands Are Dropping Female Models From Billboardshttp://www.businessinsider.com/why-pakistani-fashion-brands-are-dropping-female-models-from-billboards-2013-2
Thu, 21 Feb 2013 08:58:00 -0500Rob Crilly
<p><img style="float:right;" src="http://static2.businessinsider.com/image/512626aeecad04dd7300001e-400-/muslim-advertising-2.jpg" border="0" alt="muslim advertising" width="400" /></p><p>Female models in glitzy advertising campaigns are being shunned by fashion houses in Pakistan as they launch this year's collections, to avoid the anger of Islamic hardliners.</p>
<p>Last year dozens of billboards were blacked out by campaigners protesting against pictures of a bare-shouldered Bollywood actress in giant adverts.</p>
<p>This time of year brings the launch of lawn collections &ndash; brightly coloured flimsy linens worn in the summer &ndash; usually with glitzy advertising campaigns featuring glamorous models designed to appeal to a wealthy elite.</p>
<p>This time around a handful of labels are trying a different tactic.</p>
<p>Nadir Khan, customer relations manager of J Lawn, said its adverts displaying lawn prints as billowing sails on boats had received widespread praise.</p>
<p>&ldquo;In Islam, women have a lot of respect,&rdquo; he said. &ldquo;We feel that women are not to be flaunted across the city on billboards.&rdquo;</p>
<p>He added that he did not wish to impose particular values on other fashion houses but that it was the right approach for J Lawn.</p>
<p>&ldquo;Maybe next year we will have something else,&rdquo; said Mr Khan. &ldquo;What won&rsquo;t change is that it won&rsquo;t be our sisters or mothers on billboards.&rdquo;</p>
<p>Several other companies have followed suit. Although some continue to use women in their brochures, at least two have dropped models from advertising hoardings where they can be more widely seen.</p>
<p>Women are expected to cover up in conservative, mostly Muslim, <a href="http://www.telegraph.co.uk/news/worldnews/asia/pakistan/">Pakistan</a> . Many wear loose shapeless clothes to hide their curves and a scarf over their head.</p>
<p>A 2011 survey, conducted by <a class="hidden_link" href="http://www.businessinsider.com/blackboard/gallup">Gallup</a>, found that almost two thirds of Pakistanis objected to billboards featuring women.</p>
<p>Last year hoardings displaying a soap advertising featuring Meera, a Pakistani actress, and a hoarding with Katrina Kaif, a Bollywood star, were covered up, <a href="http://www.telegraph.co.uk/news/worldnews/asia/pakistan/9257208/Pakistan-billboard-ads-featuring-bare-shouldered-women-covered-up.html">replaced with text saying: &ldquo;Sell clothes, not your honour.&rdquo;</a></p>
<p><img class="nc_pixel" src="http://pixel.newscred.com/px.gif?key=YXJ0aWNsZT1iMmFmYmQ0NmI4ZTRjMmJjZWFkNDJiZTM4NjQ0YjZmMyZvd25lcj1hZWE2NjI4NzUzY2RjZGMzMjhkOTkzM2MwZTIwZDU4YyZub25jZT0wOTBiOTYwOC0xZjY2LTRmZGUtYTVmZi05MDA1YzU4ODA1NzEmcHVibGlzaGVyPThjMDBmYmVlNjFkNWJjZjBjNjA5MmQ4YjkyZWJiY2Ex" border="0" alt="" width="1" height="1" /></p><p><strong>SEE ALSO:&nbsp;<a href="http://www.businessinsider.com/how-carnival-went-from-fun-ship-to-poop-cruise-2013-2" >DISASTER TIMELINE: How Carnival Went From 'Fun Ship' To 'Poop Cruise'</a></strong></p>
<p><a href="http://www.businessinsider.com/why-pakistani-fashion-brands-are-dropping-female-models-from-billboards-2013-2#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/14-weirdest-billboards-businessinsidercom-2012-4Hot Sauce Packets To Bacteria: You Won't Believe The Bizarre Materials Used To Make These 15 Billboardshttp://www.businessinsider.com/14-weirdest-billboards-businessinsidercom-2012-4
Fri, 13 Apr 2012 07:41:00 -0400Laura Stampler
<p><img style="float:right;" src="http://static1.businessinsider.com/image/4f8463576bb3f7294c000008/burger-king-hot-sauce-billboard.jpg" border="0" alt="burger king hot sauce billboard" /></p><p>Earlier this week, Burger King <a href="http://www.businessinsider.com/burger-king-used-2548-packets-of-hot-sauce-to-make-this-billboard-2012-4">erected a billboard in Istanbul made out of 2,548 packets of hot sauce</a> (empty and full).</p>
<p>That's just one of many bizarre materials used to make outdoor ads.</p>
<p>From out-of-date electronics to live bacteria, companies and ad agencies have made incredible billboards from unexpected objects.</p><h3>2,548 hot sauce containers: Burger King</h3>
<img src="http://static6.businessinsider.com/image/4f846477eab8ea075e000000-400-300/2548-hot-sauce-containers-burger-king.jpg" alt="" />
<p><p>Young &amp; Rubicam, Istanbul used 2,548 hot sauce packets to make this Burger King billboard.</p></p>
<br/><br/><h3>20,000 one-pence coins: Chevrolet Aveo</h3>
<img src="http://static6.businessinsider.com/image/4f873bc369beddf321000010-400-300/20000-one-pence-coins-chevrolet-aveo.jpg" alt="" />
<p><p>It only took 30 minutes for passers by to <a href="http://carscoop.blogspot.com/2008/07/chevy-creates-worlds-first-billboard.html">strip this 20-foot billboard clean of its 20,000 pennies</a> on Oxford Street.</p></p>
<br/><br/><h3>Bacteria: Poster for Contagion</h3>
<img src="http://static2.businessinsider.com/image/4f84992becad04586700001f-400-300/bacteria-poster-for-contagion.jpg" alt="" />
<p><p>CURB Media and Lowe Roche made a poster for Contagion out of bacteria that grew into the shape of the title in Canada. Gross. <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=LppK4ZtsDdM">Watch the video of how it was done.</a></p></p>
<br/><br/><a href="http://www.businessinsider.com/14-weirdest-billboards-businessinsidercom-2012-4#tree-branches-tondeo-mini-trimmer-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/a-blueprint-for-the-perfect-fundraising-ad-campaign-2012-3A Blueprint For The Perfect Fundraising Ad Campaignhttp://www.businessinsider.com/a-blueprint-for-the-perfect-fundraising-ad-campaign-2012-3
Tue, 27 Mar 2012 14:32:19 -0400John Laramie
<p><span><img style="float:right;" src="http://static3.businessinsider.com/image/4f271b64eab8ea1c3b000009-400-/times-square-new-york-crowd.jpg" border="0" alt="times square, new york, crowd" width="400" />Welcome back folks.&nbsp;</span><a href="http://news.adstruc.com/post/19962672081/outdoor-advertising-engagement" target="_blank">Previously</a><span>, I wrote about the importance of consumer engagement, measuring it, and incorporating the data into Out-of-Home advertising &amp; planning. </span></p>
<p><span>I also highlighted the result of our failure to do so: the OOH industry consistently loses dollars to TV, print, and display. </span></p>
<p><span>In order to help support the conversation about OOH engagement, I want to recommend an innovative way to approach your next OOH campaign.</span><br /><span></span><br /><span>Inspired by&nbsp;</span><a href="http://www.ted.com/" target="_blank">TED</a><span>&rsquo;s philosophy of open-ideation and Y Combinator&rsquo;s&nbsp;</span><a href="http://ycombinator.com/ideas.html" target="_blank">Paul Graham</a><span>,&nbsp;</span><span><strong>I&rsquo;m going to give you the blueprint for an engaging, measurable, social media enabled OOH campaign - one that demonstrates how powerful OOH can be</strong>&nbsp;<strong>- totally for free</strong>.</span><span>&nbsp;Copy it, pitch it to your clients, execute it, tell people you came up with it, I don&rsquo;t care. My only request is that you give us some love on <a class="hidden_link" href="http://www.businessinsider.com/blackboard/twitter">Twitter</a> (@</span><a href="http://www.twitter.com/adstruc" target="_blank">ADstruc</a><span>) and seriously consider OOH for your next advertising campaign.</span><span></span><br /><span></span><br /><span>This campaign is geared towards PSA / fundraising, however it can easily be applied to a commercial advertising campaign.</span><br /><span></span><br /><strong>The Client</strong><span>:</span><span>&nbsp;</span><span>Whether it&rsquo;s for natural disaster relief or finding a cure, fundraising campaigns typically suffer from low engagement with the general public. Wealthy individuals drive the majority of donations. For this exercise, let&rsquo;s say an organization is raising funds for natural disaster relief. And even though the cause is worthy and getting press, it isn&rsquo;t getting many people to pull out their wallets.</span><span></span><br /><span></span><br /><span>Let&rsquo;s flip the mechanics by bringing in a brand sponsor who will contribute in exchange for customer awareness and goodwill. Finding a brand sponsor should be easy, good PR is an intangible asset that goes well beyond the balance sheet. For this campaign, a home improvement retailer would be a good fit.</span><span></span><br /><span></span><br /><strong>Media</strong><span>: While almost any outdoor placement will work well, here are a few suggestions:</span><br /><span>1. Bring it down to eye-level. Saturate the streets with bus shelters and phone kiosks.&nbsp;</span><br /><span>2. Secure a few key bulletins near high pedestrian traffic areas like San Francisco&rsquo;s Union <a class="hidden_link" href="http://www.businessinsider.com/blackboard/square">Square</a>, Wrigley Field in Chicago, or 42nd Street in New York.&nbsp;</span><br /><span>3. Wrap pedicabs or other moving media and hit the numerous summer street festivals and county fairs across the country.&nbsp;</span><br /><span></span><br /><span>Bottom line - get your ad within an arm&rsquo;s reach.</span><br /><span></span><br /><strong>Activation</strong><span>: The creative needs to be engaging. The best OOH starts a conversation and builds a relationship. So, let&rsquo;s make sure the creative sparks curiosity and action - it needs to encourage viewer participation, while also creating an association with the sponsor. For example, encourage users to show their support for the cause by checking in, tweeting a hashtag texting an SMS code, uploading a picture, bumping an <a class="hidden_link" href="http://www.businessinsider.com/blackboard/nfc">NFC</a> tag, or liking a page on <a class="hidden_link" href="http://www.businessinsider.com/blackboard/facebook">Facebook</a>. With their smartphones readily accessible, commuters, tourists, and pedestrians have a high likelihood of activating, and will help build cross-medium awareness for both the cause and sponsor.</span><br /><span></span><br /><strong>Contribution</strong><span>: Turn those tweets into dollars. For every check-in, tweet, bump, or like, have the sponsor donate to the cause on viewer&rsquo;s behalf. This creates a connection that benefits the viewer, sponsor, and cause. You should expect to see strong engagement from viewers since it costs them nothing to participate!</span><br /><span></span><br /><strong>Measurement</strong><span>: This is the good stuff! Capture all of these connections and conversations using ADtrac,</span><a href="http://www.adstruc.com/" target="_blank">ADstruc&rsquo;s</a><span>&nbsp;new geo-enabled social monitoring tool, and use the data to analyze campaign performance. Geo-tagged social data allows you to visualize the response by DMA, creative execution, or individual media location. Monitor which viewers are activating, where, and what they are saying. All the while, you&rsquo;ll be engaged directly with your consumers via Twitter, Facebook, and other social media.</span><br /><span></span><br /><span>Leverage the data to identify high-influence individuals, demographics, and the leading channel driving funds. If you have multiple sponsors, determine how well each one connects with the audience and its total contribution. Using digital OOH, you can even change creative mid-campaign and see if that improves activations.&nbsp;</span><br /><span></span><br /><span>At the end of the day, you&rsquo;ll have a complete view of the campaign&rsquo;s performance and a real ROI.</span><br /><span></span><br /><span>That&rsquo;s my &lsquo;blueprint&rsquo; folks. It isn&rsquo;t rocket science, but it&rsquo;s a fun re-imagining of loyalty marketing, and engagement is the&nbsp;</span><em>key</em><span>.&nbsp;</span><span><strong>Encourage it, capture it, reward it, and measure it.</strong>&nbsp;</span><br /><span></span><br /><span>Interested? Give us a shout!</span>&nbsp;</p>
<p><em>This <a href="http://news.adstruc.com/post/20012122621/a-blueprint-for-ooh-engagement" target="_blank">post</a> originally appeared at <a href="http://news.adstruc.com/" target="_blank">ADstruc</a>.</em></p><p><a href="http://www.businessinsider.com/a-blueprint-for-the-perfect-fundraising-ad-campaign-2012-3#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/peyton-manning-doesnt-like-billboards-2012-3Peyton Manning Doesn't Want People Putting Up Billboards Begging Him To Come Play For Their Teamshttp://www.businessinsider.com/peyton-manning-doesnt-like-billboards-2012-3
Wed, 14 Mar 2012 14:57:06 -0400Cork Gaines
<p><img style="float:right;" src="http://static5.businessinsider.com/image/4f60e53cecad04036c000016/peyton-manning-billboard.jpg" border="0" alt="Peyton Manning billboard" /></p><p>With Peyton Manning in the midst of what may be the biggest free agency courtship in the history of the <a class="hidden_link" href="http://www.businessinsider.com/blackboard/nfl">NFL</a>, several cities have seen billboards pop up essentially begging Manning to sign with their NFL team.</p>
<p>Well, Manning is not impressed and would like to see the billboards taken down.</p>
<p><a href="http://espn.go.com/video/clip?id=7683075">According to ESPN</a>, Manning's people recently sent the proprietor of the billboard seen at right a cease-and-desist order to have it taken down.</p>
<p>For his part, Chuck Madler, the Operations Manager for R&amp;S Mattress was a good sport about saying they are Cardinals fans that "just want Peyton Manning to come to town," and that they understood the representatives are just trying to protect Manning's interests.</p>
<p>Check the link below to see other examples of Manning billboards in other cities.</p><h3>This one is for a website hoping to lure Manning to the Dolphins</h3>
<img src="http://static6.businessinsider.com/image/4f60dd42eab8eaab190000e0-400-300/this-one-is-for-a-website-hoping-to-lure-manning-to-the-dolphins.jpg" alt="" />
<br/><br/><h3>This one in Denver asks fans to vote for who should be the Broncos quarterback</h3>
<img src="http://static2.businessinsider.com/image/4f60dd416bb3f7ca19000027-400-300/this-one-in-denver-asks-fans-to-vote-for-who-should-be-the-broncos-quarterback.jpg" alt="" />
<br/><br/><h3>And this one wants Manning to join the Titans in the same state where he played college football</h3>
<img src="http://static4.businessinsider.com/image/4f60e73fecad041e6c000020-400-300/and-this-one-wants-manning-to-join-the-titans-in-the-same-state-where-he-played-college-football.jpg" alt="" />
<p><h3><a href="http://www.businessinsider.com/peyton-manning-life-family-house-2012-3"></a></h3></p>
<br/><br/><a href="http://www.businessinsider.com/peyton-manning-doesnt-like-billboards-2012-3#now-check-out-the-peyton-mannings-fabulous-life-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/we-are-watching-the-death-of-traditional-advertising-2012-3We Are Watching The Death Of Traditional Advertisinghttp://www.businessinsider.com/we-are-watching-the-death-of-traditional-advertising-2012-3
Fri, 09 Mar 2012 14:40:14 -0500Mikal E. Belicove
<p><img style="float:right;" src="http://static1.businessinsider.com/image/4f271ede6bb3f7e00e00008b-400-/times-square-new-york-crowd.jpg" border="0" alt="times square, new york, crowd" width="400" /></p><p>The demise of in-your-face marketing and advertising is close at hand, to be replaced by what Facebook&rsquo;s<a href="http://www.thinkoutsidein.com/blog/about-paul-adams/" target="_blank">Paul Adams</a>&nbsp;terms a form of advertising that depends on "many lightweight interactions over time."</p>
<p>Adams is Facebook&rsquo;s Global Brand Experience Manager, a job that allows him to spend the balance of his day researching and designing better ways for businesses and people to communicate and interact. Before that, he was a senior user experience researcher at <a class="hidden_link" href="http://www.businessinsider.com/blackboard/google">Google</a>.</p>
<p><a href="http://www.thinkoutsidein.com/blog/2012/03/the-role-of-heavyweight-interaction/" target="_blank">Adams claims</a>&nbsp;that to really reach today's consumers, companies and brands will need to build relationships with them rather than simply grabbing their attention or utilizing disruptions as an advertising tool. In other words, marketers should be progressive rather than aggressive, adding a fifth "P" -- Participation -- to the traditional marketing mix of Product, Price, Place and Promotion.</p>
<p>Much like the way we develop friendships over a period of time, an entire generation of advertisers will need to plan their marketing scenarios around the concept of building relationships. We often meet new acquaintances through friends. We chat them up, maybe catch them later at a party with other mutual acquaintances, discover we have similar interests, and, before you know it, we&rsquo;re all packed up and off on a weekend ski trip together in Vermont.</p>
<p>We should build our relationships with potential clients and customers the same way. And we can begin that process by subtly promoting our brands in passing -- as an aside to a bigger discussion or conversation. Like Adams says: lightweight, not heavyweight. With the advent of the World Wide Web, there&rsquo;s so much information out there for us to absorb and so little time to absorb it. As a result, the best way to introduce new products, content or ideas to consumers will be seamlessly, naturally and subtly through word-of-mouth interactions.</p>
<p>Adams believes, as I do, that within a few years, the web will need to evolve to become more personalized to our own requirements. Websites need to contain information that is more relevant to our very particular wants, desires and needs. This personalization -- fostered by a social fabric that&rsquo;s woven throughout the user experience online -- needs to seamlessly greet visitors with information about what their friends and associates are watching, reading, recommending, commenting on and more. Further, it should move to replace random display ads, pop-up messages or banner advertisements. Those direct -- "heavyweight" -- ads will fall by the wayside, like so many other obsolete processes and technologies.</p>
<p>Adams goes so far as to say heavy-handed commercial content doesn&rsquo;t sit well with consumers because it&rsquo;s not part of real life. While I wouldn't go that far (think Clint Eastwood&rsquo;s "Halftime in America"&nbsp;<a href="http://www.youtube.com/watch?v=_PE5V4Uzobc" target="_blank">Super Bowl</a>&nbsp;commercial), I do believe that personalized interactions -- especially ones that reflect a trust and a willingness to listen to one another's opinions -- will go a long way toward sealing the deal.</p>
<p><em>This <a href="http://www.entrepreneur.com/blog/223084?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29&amp;utm_content=Google+Reader" target="_blank">post</a> originally appeared at <a href="http://www.entrepreneur.com/blog/223084?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29&amp;utm_content=Google+Reader" target="_blank">Entrepreneur</a>.</em></p><p><a href="http://www.businessinsider.com/we-are-watching-the-death-of-traditional-advertising-2012-3#comments">Join the conversation about this story &#187;</a></p> http://www.businessinsider.com/these-wonderful-old-new-york-ad-murals-are-still-trying-to-sell-us-things-from-the-1800s-2012-2These Wonderful Old New York Ad Murals Are Still Trying To Sell Us Stuff From The 1800shttp://www.businessinsider.com/these-wonderful-old-new-york-ad-murals-are-still-trying-to-sell-us-things-from-the-1800s-2012-2
Wed, 29 Feb 2012 14:21:00 -0500Jim Edwards
<p><img style="float:right;" src="http://static4.businessinsider.com/image/4f4e732269bedda67f00005d/macys.jpg" border="0" alt="macy's" /></p><p>In 1997, Frank Jump began photographing fading, painted ad murals on the sides of old New York buildings as part of a project for a documentary photography course he took at Empire State College in Manhattan.</p>
<p>All over the city, ads can still be seen that were first painted in the late 1800s or early 1900s. Often they sell goods that no longer exist (horse carriage repairs) or promote once-famous but extinct brands that recall a simpler time (Uneeda Biscuits).</p>
<p>Jump, 37 at the time he began shooting fading ad murals, felt a kinship with the images because in 1984 he had been diagnosed with HIV, at the very beginning of the AIDS epidemic, when most people with the disease soon died. "I am photographing these images that I never expected to live so long, and <em>I</em> never expected to live so long," he told us.</p>
<p>Jump is now 52 and awaiting the second print run of his book, <a href="http://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_tl?ie=UTF8&amp;keywords=fading%20ads%20new%20york&amp;tag=thebusiinsi-20&amp;index=aps&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325">Fading Ads of New York City</a>. His collection of Kodachrome 35 millimeter positives now numbers between 5,000 and 10,000, he estimates. He "couldn't even begin to count" the digital images he has stored.<br /><br />The ads survive because they were painted on brick. Sometimes new buildings shelter them for years until a demolition reveals them again, keeping the ads in a decades-long cycle of being hidden and revealed. Others are destroyed when brickwork is repainted or when a building becomes unstable.</p>
<p>Since Jump began this project, many of these ads have been obscured anew or destroyed. So he's starting a new project: The fading ads of Brooklyn.</p><h3>Carriages, Coupes & Hansoms: Built in 1870, 109 West 17th Street is an example of how New York was once a horse town. Ad circa 1890s.</h3>
<img src="http://static5.businessinsider.com/image/4f4bff6e6bb3f7d11e00002c-400-300/carriages-coupes-and-hansoms-built-in-1870-109-west-17th-street-is-an-example-of-how-new-york-was-once-a-horse-town-ad-circa-1890s.jpg" alt="" />
<br/><br/><h3>Baby Ruth Candy of Curtis's Candy of Chicago, circa 1930. Seen at Delancey Street. No longer visible.</h3>
<img src="http://static1.businessinsider.com/image/4f4bff68ecad04605f000041-400-300/baby-ruth-candy-of-curtiss-candy-of-chicago-circa-1930-seen-at-delancey-street-no-longer-visible.jpg" alt="" />
<br/><br/><h3>Weber & Heilbroner, a men's haberdashery from 1913-1979. The business failed to pay state corporation taxes and entered bankruptcy. Seen at West 35th Street & Broadway. This ad is usually obscured by a newer banner ad.</h3>
<img src="http://static2.businessinsider.com/image/4f4bff6decad046e6100003f-400-300/weber-and-heilbroner-a-mens-haberdashery-from-1913-1979-the-business-failed-to-pay-state-corporation-taxes-and-entered-bankruptcy-seen-at-west-35th-street-and-broadway-this-ad-is-usually-obscured-by-a-newer-banner-ad.jpg" alt="" />
<br/><br/><a href="http://www.businessinsider.com/these-wonderful-old-new-york-ad-murals-are-still-trying-to-sell-us-things-from-the-1800s-2012-2#miss-weber-millinery-circa-1910-seen-at-west-22nd-street-and-sixth-avenue-still-visible-4">See the rest of the story at Business Insider</a> http://www.businessinsider.com/this-is-how-were-going-to-get-people-to-pay-attention-to-billboards-again-2012-2This Is How We're Going To Get People To Pay Attention To Billboards Againhttp://www.businessinsider.com/this-is-how-were-going-to-get-people-to-pay-attention-to-billboards-again-2012-2
Mon, 27 Feb 2012 12:14:00 -0500John Laramie
<p><img style="float:right;" src="http://static6.businessinsider.com/image/4e7ca61769bedd7b3e000038-400-/american-apparel-billboard-advertisement.jpg" border="0" alt="American Apparel Billboard Advertisement" width="400" /></p><p></p>
<p><em>This is the first post of a two post series discussing how to drive engagement in Outdoor Advertising.</em></p>
<p>Whether traditional, experiential, or digital, consumer engagement is often referred to as the &lsquo;holy grail&rsquo; of marketing, and rightly so.</p>
<p>Engaging advertising leads to happier customers, higher recall, and most importantly, increased sales.</p>
<p>Recently,&nbsp;<a href="http://www.twitter.com/" target="_blank">Twitter</a>,&nbsp;<a href="http://www.facebook.com/" target="_blank">Facebook</a>,&nbsp;<a href="http://www.klout.com/" target="_blank">Klout</a>, and a host of other web technologies have made &lsquo;engagement&rsquo; an everyday word - redefining how we look at media measurement and data.</p>
<p>However, engagement is useless unless you capture and measure it. For those of us involved in Out-of-Home (OOH) advertising, we are all too familiar with our failure to measure engagement. We lose ad dollars to TV, print, and other media because we lack the means to understand where, when, which, and how consumers engage with our ads.&nbsp;</p>
<p>The outdoor advertising industry recently made major improvements to its measurement metrics with the introduction of&nbsp;<a href="http://www.tabonline.com/" target="_blank">TAB</a>&rsquo;s Eyes-On (EOI) metrics.&nbsp;<a href="http://www.eyesonratings.com/" target="_blank">Eyes-On</a>&nbsp;enables planners to plan OOH alongside other advertising mediums - ensuring OOH is more involved in the general advertising planning process. EOI data helps marketers understand general audience measurement demographics by OOH location and who is noticing them. We fully support EOI data and it&rsquo;s implementation across our platform and its members.</p>
<p>However, improving engagement in outdoor advertising isn&rsquo;t easy. One way to improve an advertisers ability to engage with its customers is to make the call to action trackable (e.g., unique website, number, text). With that, capturing engagement is simple. For OOH advertising, some of the useful data points include geographical coordinates, time of day, gender, area demographics, age, sentiments, etc.</p>
<p>We can use these data sets to understand the performance and ROI of every advertising dollar spent in a campaign. In fact, if we can push this data all the way back to the planners and CMOs, they can devise better media plans that incorporate and increase demand for Out-of-Home advertising. Without that, it&rsquo;s abundantly clear why outdoor advertising is often considered only effective for brand awareness.</p>
<p>Once we bring real data into outdoor advertising, we can do a lot more for our clients post-sale too. Instead of emailing clients &lsquo;proof of performance&rsquo; pictures and an invoice, we can start tracking proof of engagement. Whether in terms of sales, social media interactions, or other activities - we should demonstrate a real ROI on OOH dollars.</p>
<p>Until Out-of-Home can be measured like TV, print, or display, our entire industry is at a disadvantage. Selling exposure or impressions won&rsquo;t cut it in a world where marketers measure ROI based on click-through rates and conversions. As an industry, we need to do a better job of using new data sets, and by doing so, we will grab a bigger piece of the pie. And, over here at&nbsp;<a href="http://www.adstruc.com/" target="_blank">ADstruc</a>, we just might have something up our sleeve!</p>
<p><em>This <a href="http://blog.adstruc.com/outdoor-advertising-engagement" target="_blank">post</a> originally appeared at <a href="http://blog.adstruc.com/" target="_blank">ADstruc</a>.</em></p><p><a href="http://www.businessinsider.com/this-is-how-were-going-to-get-people-to-pay-attention-to-billboards-again-2012-2#comments">Join the conversation about this story &#187;</a></p>