How to Use Event Tracking to Significantly Improve Your Website

Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns with your marketing objectives. Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.

Here’s what you need to know about event tracking in Google Analytics.

What is event tracking in Google Analytics?

Event tracking is a Google Analytics tool that can be used to measure user actions on your website. More specifically, it allows you to track every time a user clicks on a specific element; a link, a buy button, the play button on your video, etc. Or, you can also use event tracking to measure how far a user scrolls down the page, to understand how they’re engaging with your content.

This means you can track just about every action people are taking on your website, measure performance against highly-specific metrics and KPIs (e.g. video views, PDF downloads, etc) and test new variations against the data that matters most.

Essentially, event tracking takes off the blindfold and allows you to see what users are really doing on your site. – Read more