Direct response advertising is that which incorporates a contact method such as a phone number, address and enquiry form, web site URL or e-mail address. This is done with the intention of encouraging the recipient to respond directly to the advertiser by requesting more information, placing an order etc. The use of this technique on television is commonly referred to as DRTV advertising

Advertising that incorporates a contact method such as a phone number, address or enquiry form, website identifier or email address, with the intention of encouraging the recipient to respond directly to the advertiser by requesting further information, placing an order, etc.

Advertising that seeks an immediate response from consumers by mail or telephone usually outside established channels of distribution. Direct response advertising may be carried by mail, by the broadcast media or by the printed media.

Some companies prepare 30-60 minute infomercials, which resemble documentaries and carry testimony from satisfied users of the product or service, including a toll-free number for ordering or getting further information.