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Degussa appoints UM for media duties

Degussa, a German retailer specialising in precious metals, has appointed UM Singapore as its agency-of-record for media planning and buying. As a first time advertiser in Singapore and Asia, the company did not hold a pitch for the account.

The agency is contracted for one year, with an option to renew. For now, the account covers the Singapore market only but with a prospect of expanding to APAC. UM is tasked to manage Degussa’s performance marketing strategies.

The appointment comes on the back of the news of Degussa opening its first Asian branch in Singapore’s Orchard Road this summer.