Last year at around this time, I wrote about important social media dates for credit union marketers in the first quarter. Since a lot of folks seemed to read it, I thought I would pen a new post on the subject to help kick off everyone’s credit union marketing in the new year. MLK […]

There are three important things that I learned while teaching my kids money smarts. Money Smart Lesson #1: There Is Very Little That We Truly Need My kids chide me about my old car — a 2002 Honda CRV. Following soccer practice, my daughter asked why I don’t get a new car (like […]

I’m a reformed spending junkie. Back in the 1980s, I made routine runs to the Willowbrook Mall in Wayne, New Jersey, to buy pens at the Koenig Art Emporium. We actually went to Wayne initially to play arcade classics like Rampage, Gauntlet and Hat Trick, but we always ended up at Koenig, minus many quarters. […]

Start financial literacy lessons early — and I don’t mean as a Freshman in high school. Research suggests you should teach kids to be wary of consumer products and spending from a very young age — early elementary or even preschool. “Parents’ influence on their children’s understanding of money management begins early…before they […]

Are you interested in raising a money-smart kid? Or are you in a position to potentially influence families to raise money-smart kids? (I’m looking at you, my credit union friends.) I’ve been thinking a lot lately about how to better connect with parents because I believe that is how the needle on […]