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Do you love working with iconic Detroit brands, have a savvy for all things digital and a can-do attitude? If you’re an early adopter of the latest technology and understand what “conversion pixel” or “A/B testing,” actually mean, we should talk. Franco is looking for a creative, Digital Account Executive with at least two years-> Continue reading We’re Hiring! Digital Account Executive in Detroit

In March, the Franco team could be found learning, engaging and traveling. Tina K. and Elizabeth attended the EdelTrust Breakfast to discuss the results from this year’s Trust Barometer. The 2016 Edelman Trust Barometer surveyed more than 33,000 respondents in 28 countries to examine trust in government, business, nongovernmental organizations, media and more. Erica, Mary-> Continue reading Franco On the Town – March Edition

I received a cyber flash-from-the-past a few months back via a former colleague who posted a photo on Facebook from one of my earliest jobs in public relations. There was a fresh-faced me among my PR Associates co-workers atop downtown Detroit’s Penobscot Building in a promotional image that would accompany an article touting our firm’s-> Continue reading Cyber Shot is a reminder of how much we’ve evolved

“Find people who share your interests – Explore your world through photos – Discover restaurants, music and more” – Graph Search information page Yes, I followed last week’s news about Facebook’s big announcement as soon as it was made. And yes, I’ve been waiting for Facebook to catch up with the search capabilities of Twitter. So,-> Continue reading Are you ready for Facebook Graph Search?

In a world where breaking news is most often spotted first on social media before it’s blasted over the airwaves, it is essential to blend your social media and media relations strategies. Just look at the news of Whitney Houston’s death, which broke on Twitter 47 minutes before it was reported in traditional media. But-> Continue reading Four reasons to combine media relations and social media