the growing outrage over the latest issue of "rolling stone" magazine. It features boston marathon bombing suspect dzhokhar tsaranev on the cover. Many people saying I glorifies him, makes him look like a rock star. The issue hits shelves on friday. But many stores are already refusing to sell it. Abc's ron claiborne has the story. Reporter: This morning, the backlash over this "rolling stone" cover, just keeps growing. That's ridiculous to me. I think this is the real problem. Reporter: One day before the magazine even hits newsstands, people all across america, who saw the image on the magazine's website, are lashing out, calling the cover, which depicts a tousled-hair tsaranev, intensetive, disgusting and -- wrong. Reporter: Peter brown is the uncle of paul and j.P.Norden, shown in this photo with tsaranev, minutes before the bombs went off at the finish line. Both men were badly injured. And each lost a leg. Why not a picture of him in an orange jump suit? Why not an article about the victims and how people were destroyed that day? Reporter: A friend and colleague of m.I.T. Campus police officer, sean collier, who was allegedly shot and killed after the marathon attack, was infuriated when he saw the cover. To view this picture and see the person on the front cover, again, being treated like a celebrity, being treated as a hero, it's disgusting. Reporter: And the outrage ripped through the blogosphere. "Rolling stone's" facebook page, flooded with angry reaction. "Rolling stone" is best known as the bible of rock 'n' roll. Its cover is usually graced by the icons of pop music, not terrorism suspects. The magazine knew it was stirring up a hornet's nest on its cover. It begins with this preemptive strike. The cover story we're publishing this week, falls within the traditions of journalism and "rolling stone's" long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of the day. And "rolling stone" is no stranger to controversy. Back in 1970, they put charles manson on the cover of one of their issues. Critics and there are many, say this is different. The wounds, too raw. And, elizabeth, we tried to reach "rolling stone." They had no comment.

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