This blog is dedicated to treating everyone - clients, prospects, friends, and family - as valuable partners. We should show them our gratitude through all our actions, including our marketing.

February 11, 2018

Random Acts of Kindness & Referrals

I regularly attend networking events where there are anywhere from 10 – 100
attendees. I have met most of the regular attendees at these events and several
of them for coffee chats outside the event. I have been privileged to receive
several compliments from people with whom I have met as to my professionalism,
my passion for networking and helping others, as well as my personable attitude,
superb customer service, and Gratitude Marketing.

More than once recently, I was pleased to hear someone, in public, praise my
drive for networking with others and for my business specifically. Do you have
any idea how much these types of compliments make me feel? Some of these people
are my customers, and some are not. Some of them are people of whom I am a
customer, and some are not. It does not matter who compliments you, the fact
that they do, and specifically publicly, is what matters.

Not only do you hear the compliment, and feel good as a result, but when
others hear the public compliment, they will want to know more. The compliment
establishes you as a person who is well known, maybe as an expert on a subject,
or perhaps as someone with whom others want to identify.

Maybe compliments will bring you more business, or maybe they will only
bring you more publicity. Either way, you will benefit. Either way, thank that
person and try to return the compliment with another act of kindness, either
for them or someone else. After all, karma is what we all practice, isn’t it?

As a believer in Gratitude Marketing, you should actively look
for opportunities to pass compliments to others, especially so that other event
attendees can hear them. If you believe that someone else has helped you, don’t
wait for the facilitator of the event to ask for testimonials. Give them freely
without prompting.

If you are not in a position to pass on a testimonial, but you appreciate
someone else’s support, advice, or kindness, pass on a compliment. Give it
directly to the person at the time you receive the assistance. In addition,
pass on a testimonial, or compliment, in public, where others can hear your
words and realize that the recipient of your words may be someone with whom
they should be acquainted.

There is another result of passing compliments or testimonials in public. You,
as the person who compliments others, will be come well known, and also known
as someone who appreciates the efforts of others. Better yet, you become
someone with whom others may want to be associated. Isn’t that one of the
results of networking that we desire?

As always, I welcome your comments and questions. If you would like to meet
and chat about any concept of Gratitude Marketing, please call, or text, me
at 360-314-8691, or send me an email
at Jim@SOC4Now.com with your
thoughts. I always appreciate your support and interest.