Tim Hughes puts the boot into the highs and lows of the online travel business (with an Australasian/Asian bias) with some blogging about consuming and loving travel thrown in.

Monday, January 04, 2010

New Expedia.com Logo: its a 21st century thing - I think

It is a day for Expedia webite posts. Thanks to Ciprian Morar for alerting me to the new Expedia.com logo. Gone is the softly swooshing yellow aeroplane on a bright blue background evoking happy thoughts of travel and living in the noughties. Hello to the sharp pointed rocket ship that blasts forward into the second decade of the 21st century- a world of darker hues and serious companies. No more Mr Nice Guy and next stop the moon. What would Freud say about this change? What do you think? Here is the old one.

Expedia had been running a large advertising campaign supporting the new branding. TVCs have been running across TV (well in New York and Pennsylvania) promoting their hotel choices and new tagline. Interestingly they were the ONLY travel company (supplier or travel agent) advertising on prime time TV that I saw last week. Usually in between a pharma and insurance ad....

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