Superintendent Gary Janssen said Oregon had a legitimate concern and that the school district worked to resolve the matter.

"The Okoboji 'O' was almost identical to the Oregon 'O' and they asked us to stop using their logo," Janssen said. "They were looking at it as protecting their turf. We did the right thing and created a new logo."

Okoboji's new logo, created by a Des Moines marketing firm that surveyed parents and students, features a bearded pioneer wearing a raccoon-skin hat. He's backed by an "O'' that doesn't have the University of Oregon's distinctive shape.

"We were looking for things like strength, perseverance and leadership with the new logo," Janssen said. "Based on the overall reaction, most of the people were really happy with it."

Janssen said some logos could be replaced quickly, such as banners and letterheads. It will take more time and money to put the new logo on scoreboards.

The district replaces 20 percent of uniforms each year, so within five years, the contested 'O' will be completely replaced with the new emblem.