Take to the open road

AUTHOR(S)

Cook, Alyson

PUB. DATE

July 2000

SOURCE

Marketing Event;Jul/Aug2000, p47

SOURCE TYPE

Periodical

DOC. TYPE

Article

ABSTRACT

Explains that special event industry's demand for trailers and mobile units has risen in the summer of 2000 in Great Britain. Tips for choosing the right size of equipment; Suggestions on how to conduct marketing campaigns; Strategies of some companies.

ACCESSION #

3527127

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