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I purchased it four months back and thought its hightime I write a review...the product is very giid and straightens your hair within seconds...I have thick long hair but still could straighten within 10 min..but I apply heat control spray b4 using thus straightner so it doesnt damage my hair...it last for atleast three days...very convinient...the broad plates is the added advantage fir super fast straightining...am just in love with it...

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I have used Philips hair straightener(a cheaper one)before,but that straightening effect, didn't use to lastlong on my hair..Maximum 2-3 hours.Because I have wavy and super thick mane.But this hair straightener is too good.If it can straighten my hair,it can straighten anyone's hair.The straightening effect lasts for 2-3 days,untill you wash your hair.It has two temperature settings,but the higher one works better.Comes with 2 years of warranty.The colour is very pretty,looks very nice.Over all,this product is for them who have thick curly unmanageable hair.If you have thin hair,it's better to opt for a cheaper one .

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a good product, it has 2 heat settings, 190 and 210, the 190 doesn't really work to straighten my hair, at 210 it works properly, i can straighten the entire length of my hair within 20 mins(please note i have hair which is approximately 2ft 4in long), i find no advantage of the ionic property. the straightness doesn't last for long, at the most 3-4 hrs. duration of straightness and temperature to straighten may depend on hair quality. so start at the lower temperature to be on the safer side. only wish the connection wire was a bit longer. overall great!!