ET startup awards: Grey Orange gets “Top Innovator” award

GreyOrange was found in 2011 as an education and training company for robotics by Samay Kohli and Akash Gupta.ETtech | Updated: October 12, 2015, 20:39 IST

Samay Kohli & Akash Gupta, GreyOrange GreyOrange was found in 2011 as an education and training company for robotics by Samay Kohli and Akash Gupta. They soon realized it was not a model they could scale and became aware that their core strength lay in technology, as opposed to building an army of teachers.

So after six months, they launched a product firm building medical devices and camera tracking systems. But that did not satisfy them. A year after starting up and two pivots later, GreyOrange got a clear direction : to service the ecommerce industry.

Although ecommerce was stuttering in India at the time, the founders believed that warehouses would become the power centers of ecommerce companies.

Their unconventional and bold bet has come true, and today GreyOrange commands 90% of India's warehouse automation market, powering over 1.8 lakh square feet of storage space. Presently, the company has more than 300 employees at its offices in Hong Kong, Gurgaon, Mumbai, Delhi, Bengaluru and Hyderabad.