Lauren Whitson

Lauren Whitson has worked for 1&1 Internet Inc. since 2009 as a communications specialist. Her efforts focus on informing small business owners and entrepreneurs about the benefits of bringing their business online and the power of utilizing Web-based tools to support their company’s success.

Articles by Lauren Whitson

Recipe For An Effective Social Media Mix

As a business leader, you need to be familiar with the different social media platforms and understand how they can help you to improve marketing and communication. Each platform provides a different and potentially profitable opportunity to grow your business if used in a way that takes advantage of how it works. View article.

Online Content: Divide And Conquer For Success

To manage your online presence, first define and recognize how each platform discretely supports your marketing goals. Then develop content appropriate to each channelView article.