AD AVOIDANCExSCIENCE 2018

ARF Offices

- Questo evento si è concluso -

The power of consumers is stronger than ever. This first AD AVOIDANCExSCIENCE event was created to face cross-platform ad resistance head-on. Overcome it, successfully and improve results.

Sessione

Extent of Ad Avoidance – How Big a Problem Is It?

19 Aprile
: 08:30
- 09:00
ET

Josh Chasin

Chief Research Officer

Technology has empowered us to consume whatever content we wish, wherever and whenever we want it. But this empowerment has also enabled consumers to avoid, or opt out of ads through ad blocking, ad-free platforms, the fast-forward button, or the attraction of the second screen. Where is ad avoidance today, and where is it going?