5 top events for professionals at Bath Digital Festival 2018

BDF 2018's Jo Duncan gives us the lowdown on a few of the festival's unmissable offerings

31st August 2018

Unless you’ve been living on the moon, you’ll have felt the world of work and your daily life dramatically changing in the last 5 years. With the growth of AI, increasing automation, new ‘agile’ ways of growing a business and increasingly flexible ways of working, business is being shaped by technology all around the world.

That’s why we’re embracing technology for business at Bath Digital 2018. There’s less than 3 months until the start of the festival and we’ve got the inside track on some of the best events ahead. After tickets go on sale in late August, you’ll be able to book a selection of events that are relevant to you. These are the ones we expect to sell out fast; please form an orderly queue.

For businesses just getting going:

How to grow your business through digital SEO and PR

Tuesday 23rd October, 8.30-10am

We’re lucky to have the brilliant SEO and PR teams from South West powerhouse agency Edit. Expect insights on tactics to gain press coverage for your business, and how to use this coverage to rank on Google.

This event comes with a half hour breakfast and networking session beforehand, so come early, grab a coffee and make some new connections for your growing business!

Although this event isn’t listed yet, it’s going to play a massive part in this year’s festival. Designed for the savvy networkers, quick thinkers and festival attendees of all ages, we’re taking the expertise of industry titans and fusing it with inter-generational problem solving.

Event organisers Deep Blue Sky are speaking with BaNES, Innovate UK, IBM Watson, Oracle Cloud, Invest Bristol & Bath and more to bring together this big, all day event. The event will span the generations to kick off a year-long problem solving exercise. We’re looking to address a real-world local problem.

If you’re a social media guru, or if you’re just getting started, this one’s for you! We’ve asked the clever clogs behind the brilliant online presence at Hugg and Swoon, to share some of their insights about how to build a powerful digital brand.

If you want to use social media to generate success, or if you’re a creative startup or someone looking to expand your marketing knowledge, this is your chance to hear first-hand industry examples, plus have the opportunity to pick their brains, so get your questions ready!

Are you worried about losing your job to a robot? Fear not. AI expert Rob McGowan explores where AI meets human creativity, asking whether AI can ever truly be considered autonomously creative and examining a future where AI is used as a tool to build connections in society and enable new ideas.

Stick around, because after the talk you can expect a hot debate around the growing use of AI within our lives, covering points from the talk and the ethics of the AI uses in the future.