KMOS-TV 2011 Local Content and

Service Report to the Community

KMOS-TV, licensed to the University of Central Missouri, is a valuable asset to central Missouri, which is comprised of primarily rural communities. Many residents depend on broadcast television, and express their appreciation for our non-commercial news, music, and for the high-quality children’s programming.

In 2011, KMOS-TV engaged with Missouri citizens in 38 counties through our local broadcasts, annual Young Writers’ Contest, local appearances, parades, workshops, and the largest Kids Day of all!

2011 Key Services

Most people, however, know KMOS through the broadcast of PBS programming as well as our niche programming on KMOS Create (devoted to how-to and lifestyle programs) and MHz Worldview (international news, commentary and entertainment).

Local Impact

With a broadcast signal that covers 178,000 households in a 20,000 square mile area,

Through these and the activities outlined on these pages, KMOS-TV continues to build relationships between and within the many communities in our large coverage area.

On the Air

Local programming is the hallmark of a television station, and KMOS-TV is proud to draw from a myriad of resources to meet the needs of citizens in our service area.

KMOS Live: Investment Fraud This live call-in program featured Missouri Secretary of State Robin Carnahan and other experts answering viewer questions.

Show-Me Ag regularly profiles local farmers and other agribusiness professionals. Each program features a discussion on issues important to Missouri’s consumers and producers. Programs in 2010-2011 covered sustainable agriculture, the status of pork production, Monsanto’s community program, and Missouri’s role in providing goats and related products to the rest of the country.

University Magazine and Sportspage feature students in many aspects of college life at the University of Central Missouri. These programs provide a window for their family members, and the opportunity for others to see how UCM uses public funds. Many of the students who work at KMOS-TV are Missouri residents working to gain knowledge and skills for their careers.

In addition to the KMOS productions listed above, we depend on programs from other resources to tell Missouri’s story. These include broadcasts of:

The Missouri State of the State Address presented by Governor Nixon to the joint assembly.

Jeff City Journal, a weekly conversation with Missouri legislators on new and pending laws. This is a co-production of Missouri’s four public television stations.

Trustees for the Public: 200 years of Missouri’s Newspapers is a special on the history of newspaper publishing told through interviews with a variety of journalists from across Missouri.

RiverMiles is a short series exploring the cities and history of Missouri’s waterways.

On the Ground

KMOS-TV continues to be involved in the life of our communities, and benefits from the support in return. In 2010-2011 KMOS-TV reached out in the following ways:

Sponsored a Young Writers Contest, open to children in kindergarten through third grade.

Outreach and Education staff led a session at the March 2011 Conference on Young Years attended by kindergarten teachers, Parents As Teachers educators, Head Start and other early child care providers;

Organized and conducted the 11th Annual KMOS Kids Day. Held in Columbia, approximately 6,000 people came the the free family day of fun and education. Regional businesses and organizations had booths or sponsored the event. Learn more about Kids Day.

Created the fourth annual Montserrat Poetry Festival, with support from the Missouri Arts Council and Montserrat Vineyards. Poets and poetry lovers gathered for a day of sharing appreciation of the spoken word, including two poets who became Missouri’s first two poets laureate;

Coordinated donation of 1,096 books from Scholastic and First Book through Angel Tree charity.