Post filtered photos of it on Instagram. Let your Facebook friends know you’re drinking one right now. Start calling it the PCBL, like how folks call the Starbucks Pumpkin Spice Latte a PSL, and turn that acronym into a Twitter hashtag.

The Dunkin Donuts’ Pumpkin Crème Brulee Coffee and Lattes feature pumpkin and vanilla flavors blended together and are available hot or iced. If you’ve sipped on one, let us know what you think of it in the comments.