Share this posting

January 22, 2015, 2:52 pm
Receiving feedback on your work is a critical part of your creative and technical development as an editor. However, it can sometimes be difficult to find someone who is both willing and able to provide the constructive, knowledgeable, and thoughtful feedback necessary to aid your growth.
One of the reasons I started my company, EditStock, was to help solve this problem. An online resource for editors and aspiring editors looking to practice their craft, EditStock not only offers a divers...

Share this posting

November 17, 2014, 12:46 pm
There are a number of great reasons to caption online video.
It creates a great web video experience for the deaf or hard of hearing. Whether you are creating video for entertainment, education, or marketing, why would you want to alienate a part of your potential audience.
Your captioning files can be translated and used to reach audiences around the globe.
Adding transcripts to your videos helps with search engine optimization and discoverability of your work, as the content is more...

Share this posting

October 21, 2014, 1:12 pm
Have you ever finished your edit, uploaded your rendered video to ScreenLight to share it with your client only to discover that the thumbnail is a black frame? Well step right up because those days are over. That's right, you can now set a custom video thumbnail by simply scrubbing the video. In this post I will walk you through the steps.
Read more »
Have you ever finished your edit, uploaded your rendered video to ScreenLight to share it with your client only ...

Share this posting

October 21, 2014, 9:36 am
Quick Transitions are a simple way to speed up the editing process. You probably already use the "\" key to open up Quick Transitions to set a dissolve. But do you know you can access nearly any transition you use from here?
When you open up Quick Transitions there are a few default options. These are a little different depending on the version of Media Composer you are running but they should include at least: Dissolve, Film Dissolve, Film Fade, Fade to Color, Fade from Color and Dip ...

Share this posting

October 17, 2014, 4:46 am
Quick Transitions are a simple way to speed up the editing process. You probably already use the "\" key to open up Quick Transitions to set a dissolve. But do you know you can access nearly any transition you use from here?
When you open up Quick Transitions there are a few default options. These are a little different depending on the version of Media Composer you are running but they should include at least: Dissolve, Film Dissolve, Film Fade, Fade to Color, Fade from Color and Dip ...

Share this posting

October 16, 2014, 4:36 am
So, you have a bunch of video and you want to edit it together into something that tells a story — you're going to need some video editing software. Which video editing software you ultimately choose is going to depend on a number of factors ranging from what capabilities you need to how much you are willing to spend. To the extent that it helps, we'll break the contenders down into categories.
These days, professional video editing software often means one of Avid Media Composer, Ado...

Share this posting

October 12, 2014, 5:30 pm
So, you have a bunch of video and you want to edit it together into something that tells a story — you're going to need some video editing software. Which video editing software you ultimately choose is going to depend on a number of factors ranging from what capabilities you need to how much you are willing to spend. To the extent that it helps, we'll break the contenders down into categories.
These days, professional video editing software often means one of Avid Media Composer, Ado...

Share this posting

October 2, 2014, 2:11 pm
Looking for a few more keyboard shortcuts to improve your productivity? Try adding Option (Opt) or Alt to a keyboard command in Avid Media Composer and see what happens. Opt/Alt+Z, X and C are three of my favorites.
Read more »
Looking for a few more keyboard shortcuts to improve your productivity? Try adding Option (Opt) or Alt to a keyboard command in Avid Media Composer and see what happens. Opt/Alt+Z, X and C are three of my favorites.
Lift, Extract a...

Share this posting

September 22, 2014, 12:42 pm
Photo: stevegarfield License: Creative Commons
In my last post, I covered how outdoor clothing company Patagonia uses video to engage visitors and drive sales.
But because Patagonia is a large retailer, their business might not look like your business. You might be wondering whether their tactics can work in your niche.
That’s why this case study focuses on a completely different kind of business. You’ll see how, Hubspot, an incredibly successful B2B software company, is usi...