Apple chief “extremely sorry” for map gaffe

Apple CEO Tim Cook is “extremely sorry” that the new Apple Maps program isn’t as good as it could be and has disappointed and frustrated customers.

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers,” he wrote in a letter to customers. “With the launch of our new Maps last week, we fell short on this commitment.”

Apple has taken grief from consumers and pundits for launching an incomplete app that is doesn’t offer the detail and user tools the Google Maps app did. Apple ended a deal with the popular Google Maps to introduce a mapping app of its own.

Cook said Apple engineers were hard at work improving the Apple Maps app. Until then, Cook said, customers might try using a competitors app, he wrote.

“Everything we do at Apple is aimed at making our products the best in the world,” Cook wrote.