Creating Buyer Personas -Hypothesis and Data

August 07, 2017

A successful marketing campaign is one that connects best with the audiences. It has empathy.

To induct empathy in a campaign we need to know the audience intimately, we need to speak the language of the audience and understand their needs.

Creating personas is a fantastic technique to create a mental model for various customer groups. It includes:

Who they are

Buying motive

Cause of motivation

Cause to engage them

Benefits of developing persona comprises

Target audience focus

Increased conversion

Integrate multi channels of digital marketing

Goal oriented work

Creating personas are always based on certain hypothesis. This hypothesis needs to be verified through data. Learn this unique technique in live session.

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Amit Roy, Digital Marketing Strategist, Railrestro

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