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Owning the Answer Box, Knowledge Graph and Featured Snippets

If you want to win for SEO and organic voice search in today's internet, you need to find ways to get visibility in Google's Featured Snippets. This presentation provides step by step tasks on how to get shown in the knowledge graph.

27.
#StateOfSearch @AlanBleiweiss
Owning Answer Boxes, the Knowledge Graph
& Featured Snippets
Featured Snippets (Answer Boxes)
No consistency regarding reliance on structured markup
Exact Match Page Titles Not Required
Not always accurate
Google continues to change & refine results - Expect Fluctuation
Images are often drawn from sites other than the site the actual answer is drawn from
Not All Featured Snippets Include a Source Link!

30.
#StateOfSearch @AlanBleiweiss
Owning Answer Boxes, the Knowledge Graph
& Featured Snippets
Answer Box Tasking
2b. For Educational Content
Think like a student researching the Topic
What information do I need, in order to have confidence I have learned
all I need to for this topic?
Does this content meet that need?
Do I trust this content?

44.
#StateOfSearch @AlanBleiweiss
Owning Answer Boxes, the Knowledge Graph
& Featured Snippets
Choose Schema Wisely!
Whether you want more visibility in Featured Snippets,
Carousels, or the knowledge graph box, pick the right
Schema.

45.
#StateOfSearch @AlanBleiweiss
Owning Answer Boxes, the Knowledge Graph
& Featured Snippets
Choose Schema Wisely!
Example: Recipes
Many sites have been penalized for using recipe markup for non-food
recipes like "how to make soap".
There was no viable replacement until this summer, when they came out
with Schema for "How-To" Articles.
See http://schema.org/HowTo