Examines the business performance of ITV programme in Great Britain. Emphasis on the lack of imagination against old program schedule; Need to show improvements in performance; Concern on ITV's marketing and relationship with viewers.

Discusses plans by USA Network to remove all its daytime advertising inventory off the market for the second and third quarter in 1997 to accommodate make-goods for advertisers. The removal of remaining available time from sales; The underdelivery of the network; The USA problems as surprising...

Reports on national broadcast network Pax TV's blending of television advertisements into the editorial content of its two television programs. Presence of sponsored segments within daily television program `Great Day America'; Efforts of Pax founder Bud Paxson to attract a family-friendly niche...

Reports on a commercial launched by Lifetime Television for its summer offerings in 2002. Aim of the campaign; Details on the production of the commercial; Other advertising plans of the television network.

Cites figures from Optimedia which found a number of major advertisers to have reduced their spendings on ITV in 2001, contributing to double-digit deflation on the channel. Declines in ITV revenues for the first three months of the year; Advertisers cited in the report; Factors driving the trend.