FIRST AT SIX--- IT'S A PRO GOLF TOURNAMENT--- BUT, FOR THE STATE-- IT'S A MULTI-MILLION DOLLAR EVENT. THE SANDERSON FARMS CHAMPIONSHIP IS UNDERWAY AT ANNANDALE IN MADISON. 16 WAPT'S SCOTT SIMMONS IS THERE "LIVE"--- WHERE THE TOURNAMENT HAS A NEW SPONSOR. SCOTT: SANDERSON FARMS STEPPING IN WAS A BIG SHOT IN THE ARM FOR THE TOURNAMENT. IT'S THE 6TH TITLE SPONSOR FOR THE EVENT THAT STARTED IN 68. IT'S OBVIOUS NOT ONLY IN THE CORPORATE LOGO PRECENCE BUT IN THE OTHER BUSINESSES IMPACTED..THAT THIS IS MORE THAN JUST A GOLF EVENT. GIRL AT COUNTER: WE DON'T HAVE ANYTHING AVAILABLE FOR TOMORROW. AT THE HILTON GARDEN INN IN MADISON ...BUSINESS IS GOOD THIS WEEK. RACHEL BOLANOS/HILTON GARDEN INN: IT IS GOING TO BE ONE OF OUR STRONGEST WEEKS OF REVENUE FOR THE WHOLE YEAR. WE GET PLAYERS THAT STAY WITH US BUT ALSO GUESTS OF SANDERSON FARMS THAT STAY WITH US. THE PGA TOURNAMENT IS TAKING IT'S PLACE IN MADISON AND LOCAL BUSINESSES HAVE TAKEN NOTICE. IT IS A PRO GOLF EVENT MADE LARGER BY THE CHICKEN PRODUCER, SANDERSON FARMS, THAT HAS TAKEN OVER AND HELPED SELL OUT THINGS LIKE THE PRO AM GOLF TOURNAMENT FOR THE FIRST TIME EVER. 76-THOUSAND RAISED FOR THIS EVEN FOR BLAIR BATSON CHILDREN'S HOSPITAL..AND STATE COACH DAN MULLEN WAS GLAD TO COME HELP. COACH DAN MULLEN/MS STATE FOOTBALL COACH: YOU KNOW THIS GIVES PEOPLE AROUND THE COUNTRY A CHANCE TO SEE WHAT A GREAT PLACE MISSISSIPPI IS AND HAVING THESE NATIONAL EVENTS HELPS OUT AND I LOVE HELPING OUT ANY WAY THAT I CAN. THE TOURNAMENT APPEARED TO BE IN TROUBLE WHEN VIKING BACKED OUT. LAST YEAR, A CONSORTIUM OF BUSINESSES KEPT THE TOURNAMENT ROLLING. JOE SANDERSON/SANDERSON FARMS CEO: IT'S ABOUT THE HOSPITAL AND OUR STATE AND OUR COMPANY BUT A LOT OF BUSINESSES ARE GOING TO BE IMPACTED BY ALL THE PEOPLE. CEO JOE SANDERSON SAYS HIS COMPANY IS EVALUATING A LONGER TERM COMMITMENT THAN JUST ONE YEAR. HE SAYS IT'S OBVIOUS IT HAS A HUGE IMPACT. JOE SANDERSON/SANDERSON FARMS CEO: IT IS AN OPPORTUNITY TO HELP CHILDREN'S HOSPITAL FIRST AND HELP THE STATE AND THE JACKSON AREA ECONOMICALLY. WE HAVE A LOT OF CUSTOMERS HERE AND WE ARE EXCITED ABOUT THAT. BRENT CHRISTENSEN/MDA EXECUTIVE DIRECTOR: IT'S A CHANCE TO PUT MISSISSIPPI IN A GREAT LIGHT TO MILLIONS OF TV VIEWERS EVERYWHERE. IT MEANS A LOT TO THE BUSINESS OF THIS STATE. THE EVENT HAS AN ESTIMATED ECONOMIC IMPACT OF 22 MILLION DOLLARS A YEAR AND ORGANIZER SAY ..WHY IT IS PROOF THAT IT IS FAR MORE ...THAN JUST A GAME. A RECENT STUDY MY MISSISSIPPI STATE SHOWS AN OUT OF STATE VISITOR LITTLE MORE 300 BUCKS A DAY TO SEE THIS EVENT. IT IS A CHANCE TO SHOWCASE THE EVENT FOR VISITORS ...THE GOLF CHANNEL FANS ...AND SANDERSON FARMS. THEY COULD DECIDE AS SOON AS AUGUST IF THEY ARE GOING TO TAKE ON A LONGER PERHAPS LARGER ROLE ...IN SPONSORING THE PGA EVENT. IN MADISON SCOTT SIMMONS 16 WAPT.