Creative Execution:
The official translation was handled by the Ministry of Linguistics in cooperation with Facebook in a period of two months, no expenses accounted. The platform in Guarani is still active and will remain so permanently.

(Only for the jury):
Facebook in Guarani have 0 US$ investment. Through The Secretary of Linguistic Politics of Paraguay we made the oficial translation in Guarani from the same plataform in a voluntary way.

Investment: US$ 0

One language for 10 million people.

+50% people using internet data.
+70% internet daily use.

Trending Topic in Paraguay. Even the Paraguayan president tweeted about it and changed his Facebook to Guarani.

Facebook in Guarani resounded worldwide and in the local media.

Reach Social Media: 909.954 people.(Launch Day)

First native language of America incorporated to a social network.

Facebook Account: guaraniparaguay2014@gmail.com
Password: guarani1

Insights: In Paraguay, 60% of the population speaks Spanish, while 90% speaks Guarani, their native language. Paraguayans don't speak the same language than Internet and social networks.

Strategy: Making Facebook speak the same language as Paraguayans.

Idea: To introduce Guarani on the list of language options on Facebook platform.