Who’s responsible for your content?

Terms like authoring model and governance model can sound a bit intimidating. But really, they just refer to who’s responsible for creating content and making content decisions within a company.

It’s really important to understand what the options are so you know what method you’re using, and you can decide if it’s really what’s best for your company. Why? Because the content authoring and governance models you choose have tremendous impact on content development processes and the resulting quality of your content.

Content process models

Content leaders know how important it is to manage content through its lifecycle. If you’re on the ball and your content team is streamlined and efficient, you’ll do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, has a shared understanding of the work being done.