The Spectacular Marketing PodcastTue, 18 Dec 2018 19:36:41 +0000Tue, 18 Dec 2018 19:45:53 +0000Libsyn WebEngine 2.0http://spectacularpodcast.libsyn.com/website
enhttp://spectacularpodcast.libsyn.com/websitemark@wearespectacular.com (mark@wearespectacular.com)http://static.libsyn.com/p/assets/5/3/6/1/536194e26b265efe/podcast_Profile_IMG_1400x1400_V1.pngThe Spectacular Marketing PodcastMark McCulloch - THE Food and Drink Marketeragency,brand,business,digital,entrepreneur,mark,marketing,markmcculloch,mcculloch,sales,social,spectacular,wearespectacularcleanmark@wearespectacular.comepisodicAdvocating for the hospitality industry with Kate Nicholls, UKHospitality Advocating for the hospitality industry with Kate Nicholls, UKHospitality Tue, 18 Dec 2018 19:36:41 +0000It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.

We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as:

Working as a freelancer

Saving the high street

Sweating the asset

ALMR & BHA merger

Membership services

Protect, promote, prevent

Voice technology

Hospitality post-brexit

Promoting hospitality on TV

Selling experiences, not products

The 3 year plan to attract talent

KATE NICHOLLS

Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad

hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.

After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as

Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.

We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as:

Working as a freelancer

Saving the high street

Sweating the asset

ALMR & BHA merger

Membership services

Protect, promote, prevent

Voice technology

Hospitality post-brexit

Promoting hospitality on TV

Selling experiences, not products

The 3 year plan to attract talent

KATE NICHOLLS

Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad

hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.

After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as

Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:12:10cleancareers,hospitality,brexit,ukhospitality"The country wouldn’t function with the baristas in the morning "
It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need. 147fullPutting customers at the heart of everything that you do with Martin NewmanPutting customers at the heart of everything that you do with Martin NewmanTue, 11 Dec 2018 23:00:03 +0000ABOUT:

With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.

We cover:

- The importance of having real world, practical experience

- Defending yourself against the disruptors

- Proximity marketing

- Using technology to empower customers

- Having all departments on the same track to improve customer experience

Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.

His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.

In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.

Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.

He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included:

Retail Week Live (London)

Shoptalk (Copenhagen, Las Vegas)

British Retail Consortium (London)

Seamless retail (Dubai, Singapore, Australia)

World Retail Conference (Dubai, Rome, Paris, Madrid)

Customer futures (Hong Kong)

Global eCommerce Leaders Forum (New York)

Retail Week Hackathon Head Judge (London)

Shop.org (Chicago, Las Vegas)

Retail Plus (Amsterdam)

Savant E-Commerce (Berlin and London)

iMedia (Australia)

Sports Interactive (Amsterdam)

Etail (London)

Sun Capital Conference (Mountain View, CA)

He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.

Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.

Widely considered a thought leader, with deep experience of the European, US and Asia Pacific markets, Martin Newman is known globally as one of the foremost authorities on customer experience.

His achievements cover over 35 years in Retail, heading up the Multichannel operations of some of the world’s leading brands including Burberry, Intersport, Pentland Brands (Speedo, Berghaus), Harrods and Ted Baker.

In August 2018 Martin released his first book, 100 Practical Ways to Improve Customer Experience, which provides both strategic and practical advice, focusing on multichannel industries that face major challenges from disruptive brands. Drawing on his extensive experience in the retail space, the book details tips and pointers that all consumer facing businesses can action to become customer-centric. The book is available to buy worldwide.

Martin is the founder and Chairman of global consultancy company, Practicology. He is also a board member of renowned retail companies including White Stuff, he sits on the advisory board of Yext, a leading digital knowledge management provider, and is also a member of the prestigious KPMG IPSOS Retail Think Tank. Martin has been listed in various industry leader lists including being listed on Retail Week’s top 50 eTail Power List for five years in a row, he has been named in Retail Insiders top 100 Retail movers & shakers list for a number of years consecutively and on the British Vogue Online Fashion 100.

He has been a judge of numerous awards including the World Retail Awards, the Customer Experience awards, the Retail Insider awards, the PayPal eTail Awards and the Online Retail Awards of Australia. Martin presents keynotes, Chairs conferences and moderates panels at more than 20 events annually some of which have included:

Retail Week Live (London)

Shoptalk (Copenhagen, Las Vegas)

British Retail Consortium (London)

Seamless retail (Dubai, Singapore, Australia)

World Retail Conference (Dubai, Rome, Paris, Madrid)

Customer futures (Hong Kong)

Global eCommerce Leaders Forum (New York)

Retail Week Hackathon Head Judge (London)

Shop.org (Chicago, Las Vegas)

Retail Plus (Amsterdam)

Savant E-Commerce (Berlin and London)

iMedia (Australia)

Sports Interactive (Amsterdam)

Etail (London)

Sun Capital Conference (Mountain View, CA)

He has shared a stage with the founder of the worldwideweb, Sir Tim Berners-Lee at the World Retail Congress, to talk about what’s next for the web and what it means for retailers. Martin is also a regular contributor to various industry titles including Retail Week (UK) and Power Retail (Australia) and has been cited dozens of times in other publications. Martin can also be seen predicting the performance of Black Friday on the BBC and on 11/11 singles day in China on Alizila.

Martin regularly advises the boards of his clients on their key strategic questions and challenges. These cover customer-based questions such as how to transform their business to truly put the customer first, and how to remove friction for customers and drive engagement. He also covers more business-based challenges including how businesses should prioritise their investments and roadmap for growth, as well as how to internationalise and into which markets. He also advises on how to develop omnichannel strategy and the role of the store, as well providing thought leadership for global organisations.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:00:55cleanpodcast,marketing,first,customers,puttingWith over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
We cover:
- The importance of having real world, practical experience
- Using technology to empower customers
- Checking your business from the customer perspective
- Listening to what the customer wants
- What happens after purchase?
- Selling restaurant merchandise through Amazon
- Being socially responsible
- Focusing on retaining customers146fullNorman Cook on the food & drink landscape in BrightonNorman Cook on the food & drink landscape in BrightonTue, 04 Dec 2018 17:02:01 +0000ABOUT:

It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!

The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!

The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>53:14yescook,slim,norman,hospitality,brighton,fatboyIt’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!
The international DJ DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastro pub and a Japanese restaurant in Brighton. But the project closest to his heart is the Big Beach Cafe which he runs with chef Danny Stocklandat.145fullStart taking your employer brand seriously, with Charlotte & Belinda from Fathom XPStart taking your employer brand seriously, with Charlotte & Belinda from Fathom XPTue, 27 Nov 2018 17:10:46 +0000“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”

ABOUT:

We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.

Strategy DirectorBelinda is a digital transformation leader delivering global people change programmes.She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer. This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change.Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves.From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”

ABOUT:

We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.

Strategy DirectorBelinda is a digital transformation leader delivering global people change programmes. She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer. This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change. Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves. From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:22:24cleansmall,business,brand,employee,recruitment,recruit,staff,engagement,turnover,retainWe’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vital to attract and retain the best talent, so it so important to be thinking about your employer brand and why people should WANT to work for you.
144fullMoving from marketing focused to brand focused with Lizzy BarberMoving from marketing focused to brand focused with Lizzy Barber Tue, 20 Nov 2018 18:29:34 +0000ABOUT:

We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.

Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand.

Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.”

Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food & Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass.

In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana’s #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.

In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House’s Century imprint in January 2019.

Lizzy is one of the co-founders of Cabana Brasilian Barbecues, and co-author of the Cabana and Carnival! cookbooks. She acts as Head of Marketing for the three restaurant groups under the “Sweet Potato” ownership: Hush in Mayfair, Cabana, the award-winning street food group, and Haché, the “better burger” brand.

Lizzy read English Literature at the University of Cambridge, and began her career in the film industry, working in Development and Acquisitions for international production companies such as Heyday Films, Paramount and The Weinstein Company. In 2011 Lizzy joined her older brother Jamie in the restaurant business to revamp Hush, oversee the marketing of Kitchen Italia and Villandry (both investments now sold) and develop and launch the Cabana brand, which has now expanded to 11 sites regionally. In 2016 she took on the Head of Marketing position for Haché after the purchase of the group, and has sought to redevelop the brand under the “burger social” tagline, harnessing its potential to “reclaim burgers for grown-ups, within a social, all-day setting.”

Professionally, Lizzy completed a “Fundamentals of Marketing” certificate from the CRM in May 2012 and has undergone both internal and external training with Avocado Social. She is a frequent member and speaker at industry forums and summits, including amongst others the MCA Food & Trends Debrief, Caterer Digital Summit and Peach Insight Conference. She has spoken at the Restaurant Magazine “Digital Innovation Forum” and on “Digital The Delivers” at the Propel Advanced Marketing Masterclass.

In 2015 she won the “Social Media Campaign of the Year,” in the Eat Out Awards for Cabana’s #WeAreBrasil campaign, and was a finalist for the Casual Dining Marketing Campaign of the year for 2015 and 2016.

In May 2017, her first novel, MY NAME IS ANNA won the Daily Mail Penguin Random House First Novel Competition, and will be published by Penguin Random House’s Century imprint in January 2019.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:34:14cleanmarketing,restaurant,branding,hospitalityShow, don’t tell.
We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.
We cover:
- Marketing by showing, not telling
- National chains
- Food snobbery
- Restaurant loyalty
- Fangirl tweeting Leon
- Imposter syndrome
143fullReflections on the industry with hospitality entrepreneur Charlie McVeighReflections on the industry with hospitality entrepreneur Charlie McVeighTue, 13 Nov 2018 18:30:55 +0000Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.

We cover:

Million Pound Menu

Why you have to innovate when times are good

Building a concept with delivery & social media in mind

Having the right people in a business to protect the brand

Keeping things simple

CHARLIE MCVEIGH

Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.

It all began in 1998 with the launch of Woody’s, London’s equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren’t there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.

The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar & Grill and The Grand Union, a retro-boozer for the West London music scene.

Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London’s nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018.

During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s.

Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.

We cover:

Million Pound Menu

Why you have to innovate when times are good

Building a concept with delivery & social media in mind

Having the right people in a business to protect the brand

Keeping things simple

CHARLIE MCVEIGH

Charlie McVeigh has been shaping London’s bar, club and restaurant business for 20 years, having created, built and sold five businesses involving over 20 venues in that time.

It all began in 1998 with the launch of Woody’s, London’s equivalent of Studio 54. Like the 1960s, habitués of this legendary London nightclub say if you can remember it you probably weren’t there. Regulars included Kate Moss, Banksy, Jerry Hall and all the glitterati of Notting Hill.

The club was also a financial success and quickly spawned hip neighbouring venues The Bush Bar & Grill and The Grand Union, a retro-boozer for the West London music scene.

Charlie sold all three businesses in 2007 and embarked on the project that would define his career, The Draft House. This was the first pub group in London to really embrace London’s nascent craft beer scene with the Draft House brand coming to promise good food, great beer and real people. The rest is history with the brand eventually growing to 16 pubs under the Draft House name and Charlie becoming a recognised authority on all things beer and pub. This business was sold to brewing giant BrewDog for a reported £16.5m in 2018.

During this hectic period Charlie also found time, in 2008, to launch Le Café Anglais in Bayswater with noted chef and writer Rowley Leigh. This 175-seat restaurant was a radical reimagining of a Paris brasserie of the 1930s.

Having just sold The Draft House, Charlie is focused on developing new concepts and mentoring / investing in growing businesses in the hospitality sector. Having built several businesses during economic downturns he passionately believes that tough times are a good time to launch and grow hospitality operations.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:47:54yeslondon,restaurants,industry,hospitalityIf you don't keep innovating and improving then someone else is going to eat your lunch.
Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.
142fullDriving sales through digital with Tim Coulston from Nibble Corporation Driving sales through digital with Tim Coulston from Nibble Corporation Tue, 06 Nov 2018 17:58:59 +0000Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.

We cover:

- The important stuff to have on your website

- Taking advantage of third-party listings

- Facebook targeting

- Communicating what people want to hear... not just that you sell burgers and beer

- Testing different advert creative

- Home delivery

- How to resist discounting

TIM COULSTON:

Tim is the Managing Director of Nibble Corporation & a visionary in the hospitality industry with a wealth of expertise across the accommodation, food, beverage, and customer experience sectors. Specialising in business strategy, sales development and digital marketing, Tim identifies opportunities to drive additional revenue to companies and clients.

His passion for hospitality began during college whilst working with Marriott Hotels & Resorts, since then he has progressed through various senior management and director roles within the industry, gaining vast experience in effective methods of building and scaling hospitality businesses.

]]>Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.

We cover:

- The important stuff to have on your website

- Taking advantage of third-party listings

- Facebook targeting

- Communicating what people want to hear... not just that you sell burgers and beer

- Testing different advert creative

- Home delivery

- How to resist discounting

TIM COULSTON:

Tim is the Managing Director of Nibble Corporation & a visionary in the hospitality industry with a wealth of expertise across the accommodation, food, beverage, and customer experience sectors. Specialising in business strategy, sales development and digital marketing, Tim identifies opportunities to drive additional revenue to companies and clients.

His passion for hospitality began during college whilst working with Marriott Hotels & Resorts, since then he has progressed through various senior management and director roles within the industry, gaining vast experience in effective methods of building and scaling hospitality businesses.

]]>01:16:08cleansocial,marketing,digital,media,restaurants,hospitalityThe most successful brands are running Facebook ads.
Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.
We cover:
- The important stuff to have on your website
- Taking advantage of third-party listings
- Facebook targeting
- Advert creative
- Home delivery
- How to resist discounting
141fullFive star hospitality with Jonathan Raggett from Red Carnation HotelsFive star hospitality with Jonathan Raggett from Red Carnation HotelsTue, 30 Oct 2018 16:28:05 +0000ABOUT:

This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.

We cover:

Attracting people to work in hospitality

Needing to understand all aspects of your business & practicing what you preach

Online reviews and social media

Customer service basics & going the extra mile

Keeping your teams happy & with you for longer

Being a great leader & keeping up with the latest thinking

JONATHAN RAGGETT:

Jonathan Raggett has worked in hotels since leaving Westminster College with a Higher National Diploma in Hotel Management. Jonathan joined RCH in 1998 as General Manager of The Rubens Hotel. In 2000 he was promoted to Managing Director, overseeing the rapid expansion to the 18 award-winning luxury boutique hotels and a country inn which RCH now operates.

In November 2009, Jonathan was delighted to be named Hotelier of the Year at the world-renowned Hotel Catey Annual Industry Awards. In 2012 he was included in the Caterer and Hotelkeeper’s Top 100 – The most powerful people in hospitality and listed at Number 8 in the Top 10 Hoteliers. Jonathan is a Trustee for the industry’s benevolent fund, Hospitality Action and a former Chairman of the Master Innholders.

RCH pride themselves on offering outstanding levels of comfort and an exceptional guest experience. In recent years hotels within the collection have received a number of prestigious awards from various professional bodies. In 2016 the company was listed 3rd on The Sunday Times Best 100 Companies to Work For list and in 2018 was voted Number 2 in the Top 20 Hotel Brand in the World in Travel + Leisure ‘World’s Best’ Awards.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.

We cover:

Attracting people to work in hospitality

Needing to understand all aspects of your business & practicing what you preach

Online reviews and social media

Customer service basics & going the extra mile

Keeping your teams happy & with you for longer

Being a great leader & keeping up with the latest thinking

JONATHAN RAGGETT:

Jonathan Raggett has worked in hotels since leaving Westminster College with a Higher National Diploma in Hotel Management. Jonathan joined RCH in 1998 as General Manager of The Rubens Hotel. In 2000 he was promoted to Managing Director, overseeing the rapid expansion to the 18 award-winning luxury boutique hotels and a country inn which RCH now operates.

In November 2009, Jonathan was delighted to be named Hotelier of the Year at the world-renowned Hotel Catey Annual Industry Awards. In 2012 he was included in the Caterer and Hotelkeeper’s Top 100 – The most powerful people in hospitality and listed at Number 8 in the Top 10 Hoteliers. Jonathan is a Trustee for the industry’s benevolent fund, Hospitality Action and a former Chairman of the Master Innholders.

RCH pride themselves on offering outstanding levels of comfort and an exceptional guest experience. In recent years hotels within the collection have received a number of prestigious awards from various professional bodies. In 2016 the company was listed 3rd on The Sunday Times Best 100 Companies to Work For list and in 2018 was voted Number 2 in the Top 20 Hotel Brand in the World in Travel + Leisure ‘World’s Best’ Awards.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:15:30cleanservice,hotels,customer,employee,engagement,hospitalityTwo happy guests today equals four happy guests tomorrow.
This week we’ve got a masterclass in running a business and keeping both your guests & your team happy.
We cover:
- Attracting people to work in hospitality
- Needing to understand all aspects of your business & practicing what you preach
- Online reviews and social media
- Customer service basics & going the extra mile
- Keeping your teams happy & with you for longer
- Being a great leader & keeping up with the latest thinking
140fullHow to become a great public speaker with Maria FranzoniHow to become a great public speaker with Maria FranzoniTue, 23 Oct 2018 15:04:21 +0000ABOUT:

We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.

We cover:

- accents

- storytelling and presentation structure

- personal profiles & showreels

- how to get more bookings as a speaker

- why you should take a comedy course

- Simon Cowell…?

MARIA FRANZONI:

Founder of Maria Franzoni Ltd – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy.

Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses.

Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.

We cover:

- accents

- storytelling and presentation structure

- personal profiles & showreels

- how to get more bookings as a speaker

- why you should take a comedy course

- Simon Cowell…?

MARIA FRANZONI:

Founder of Maria Franzoni Ltd – a speaker bureau doing things differently. Licensed office and “Elder” (long serving) at The London Speaker Bureau – named “The only international Speaker Bureau” by the New York Times. A founding member and current co-Chair of the EASB European Association of Speaker Bureaus. Director of Operations at We Do Things Differently, a cultural change consultancy.

Founder of Speaking Business – providing top training for speakers wanting to create successful and profitable speaking businesses.

Host of the Speaking Business Podcast, where every week I talk to one of the brilliant speakers on my bureau roster and give you a sneak peek into the person who is the speaker behind the mic.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>55:00cleanspeaking,public,speeches,conferencesIf something is memorable then it has huge value.
We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.
We cover:
- accents
- storytelling and presentation structure
- personal profiles & showreels
- how to get more bookings as a speaker
- why you should take a comedy course
- Simon Cowell…? 139fullGary Vaynerchuk on the food & drink landscape in the UKGary Vaynerchuk on the food & drink landscape in the UKTue, 16 Oct 2018 14:42:01 +0000HOLY $#*!

Gary Vaynerchuk is on the podcast.

We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>HOLY $#*!

Gary Vaynerchuk is on the podcast.

We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.

We cover:

- why digital marketing is oxygen

- using Alexa to book restaurants

- 'fair business'

- home delivery putting restaurants out of business

- why you have to like losing

- being a practitioner

Play it. Listen. Play it again.

FOLLOW US: ⠀ ⠀ ⠀ Mark / WE ARE Spectacular⠀

https://twitter.com/spectacularmark https://twitter.com/spectacularchat https://www.instagram.com/spectacularmark/ https://www.linkedin.com/in/markmcculloch/ Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>32:14yesgary,marketing,digital,vaynerchuk,hospitality,veeYou're shooting yourself in the head if you're not marketing digitally in 2019.
We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.
We cover:
- why digital marketing is oxygen
- using Alexa to book restaurants
- 'fair business'
- home delivery putting restaurants out of business
- why you have to like losing
- being a practitioner
Play it. Listen. Play it again. 138fullLive at lunch! 2018, with Charlotte Adams, Sophie Barton and Romy MillerLive at lunch! 2018, with Charlotte Adams, Sophie Barton and Romy MillerTue, 09 Oct 2018 15:06:40 +0000ABOUT:

Food & Drink has been a thread running through Sophie’s varied career. She has worked on key food brands in large international Advertising Agencies, has experience in marketing her own cutlery importing business amongst others, and has spent the last two years developing SOHO’s marketing strategy in an increasingly competitive coffee and food-to-go market. With an MSc in Environmental & Energy Studies, she is also responsible for consolidating the company’s CSR and environmental policies.

Romy focuses on bringing to life the team’s vision of the modern bakery – local and beautiful – and how baking should be – fresh and handmade. Romy and her team look after the end-to-end marketing and customer experience mix.

Food & Drink has been a thread running through Sophie’s varied career. She has worked on key food brands in large international Advertising Agencies, has experience in marketing her own cutlery importing business amongst others, and has spent the last two years developing SOHO’s marketing strategy in an increasingly competitive coffee and food-to-go market. With an MSc in Environmental & Energy Studies, she is also responsible for consolidating the company’s CSR and environmental policies.

Romy focuses on bringing to life the team’s vision of the modern bakery – local and beautiful – and how baking should be – fresh and handmade. Romy and her team look after the end-to-end marketing and customer experience mix.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>35:44cleannew,marketing,digital,development,product,branding,lunch,operatorsHow do you stand out & stay ahead of the competition.
We’ve got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO Coffee Co) and Romy Miller (GAIL's Bakery’s).
We chat about new product development, standing out in the crowd, food waste, delivery, the importance of your teams.
This podcast was recorded at lunch! 2018 @ ExCeL on Thursday 20 September at The Food-to-Go Marketers Panel.
137fullPeruvian food, drink and art, with Martin MoralesPeruvian food, drink and art, with Martin MoralesTue, 02 Oct 2018 16:11:17 +0000ABOUT:

We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.

MARTIN MORALES:

Martin is the CEO and founder of Ceviche Family. He is the award winning Peruvian restaurateur, chef, cookbook author, entrepreneur and arts producer. He was born in Peru but left after his father was threatened by the Shining Path guerrillas and has lived in London for over 20 years. He has been cooking since the age of 9, is a self taught chef and in 2012 after years of research and training, Martin sold his house and put everything into opening Ceviche Soho.

He now runs Ceviche Family which includes Ceviche and Andina’s collection of six boutique award-winning restaurants and a bakery, a record label, an art gallery, he hosts Martin’s Peruvian Kitchen (a YouTube Channel) and is a Trustee of Amantani. In the past he worked with Steve Jobs's Apple as Head of iTunes Pan EU, as Disney’s main music exec in Europe and has helped launch some of the most successful music artists in the world.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.

MARTIN MORALES:

Martin is the CEO and founder of Ceviche Family. He is the award winning Peruvian restaurateur, chef, cookbook author, entrepreneur and arts producer. He was born in Peru but left after his father was threatened by the Shining Path guerrillas and has lived in London for over 20 years. He has been cooking since the age of 9, is a self taught chef and in 2012 after years of research and training, Martin sold his house and put everything into opening Ceviche Soho.

He now runs Ceviche Family which includes Ceviche and Andina’s collection of six boutique award-winning restaurants and a bakery, a record label, an art gallery, he hosts Martin’s Peruvian Kitchen (a YouTube Channel) and is a Trustee of Amantani. In the past he worked with Steve Jobs's Apple as Head of iTunes Pan EU, as Disney’s main music exec in Europe and has helped launch some of the most successful music artists in the world.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:27:56cleanchef,cuisine,martin,peruvian,moralesThink global, act local.
We’re extremely excited to speak to the wonderful Martin Morales this week - from life in Peru to DJ nights in Leeds and working with some of music’s bests. We hear how he launched Ceviche & Andina, his advice for building teams and how the Ceviche family represents Peru by making it their mission to enrich people’s lives with excellence in Peruvian food, drink and art.
136fullGoing viral with content creators Harry Bamber & Tom Jackson from Twisted Going viral with content creators Harry Bamber & Tom Jackson from Twisted Tue, 25 Sep 2018 16:37:48 +0000ABOUT:

It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!)

TWISTED:

Twisted was founded in March 2016 by Jungle Creations, and at first began purely as a Facebook page. Run by Harry Bamber (Head of Food Production) and Tom Jackson (Head of Food), their team has grown the Twisted brand to over 15 million followers across Facebook, Instagram and YouTube by creating innovative recipe videos that entertain and inspire their audience. The popularity of the page has led to many ventures, on and offline, including branded content partnerships, a cookbook, delivery only restaurant ‘Twisted London’, the first ever launched by a social media brand, and now a pop-up ‘Twisted Bar’, which will bring thirsty Londoners Twisted cocktails for the month of October.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!)

TWISTED:

Twisted was founded in March 2016 by Jungle Creations, and at first began purely as a Facebook page. Run by Harry Bamber (Head of Food Production) and Tom Jackson (Head of Food), their team has grown the Twisted brand to over 15 million followers across Facebook, Instagram and YouTube by creating innovative recipe videos that entertain and inspire their audience. The popularity of the page has led to many ventures, on and offline, including branded content partnerships, a cookbook, delivery only restaurant ‘Twisted London’, the first ever launched by a social media brand, and now a pop-up ‘Twisted Bar’, which will bring thirsty Londoners Twisted cocktails for the month of October.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:08:41cleanvideo,food,social,media,content,twisted,creation1 million followers in six weeks
It’s double trouble with TWO guests this week - the unstoppable Harry Bamber & Tom Jackson from Twisted. We have a chat about their backgrounds, how they landed (or created) their jobs and the process behind their viral food videos (see: pizza cones & fajita cake!)
135fullHow to stay sane in this crazy world with JayasiddhiHow to stay sane in this crazy world with JayasiddhiTue, 18 Sep 2018 16:35:00 +0000ABOUT:

Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others.

JAYASIDDHI

Jayasiddhi has been a meditator and practising Buddhist for 21 years. He has been living and working full time in a variety of Buddhist contexts since 2001. These include Buddhist charities, urban meditation centres, rural retreat centres and several residencies at Gampo Abbey, a Buddhist monastery in Nova Scotia, Canada. He is currently living as a monk at Gampo Abbey.

Jayasiddhi is a student of the English Buddhist meditation teacher, Lama Shenpen Hookham. Lama Shenphen teaches in the Karma Kagyu lineage of Tibetan Buddhism and has over 50 years experience of meditation practice. She lives and teaches at her retreat centre (Hermitage of the Awakened Heart) in North Wales.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others.

JAYASIDDHI

Jayasiddhi has been a meditator and practising Buddhist for 21 years. He has been living and working full time in a variety of Buddhist contexts since 2001. These include Buddhist charities, urban meditation centres, rural retreat centres and several residencies at Gampo Abbey, a Buddhist monastery in Nova Scotia, Canada. He is currently living as a monk at Gampo Abbey. Jayasiddhi is a student of the English Buddhist meditation teacher, Lama Shenpen Hookham. Lama Shenphen teaches in the Karma Kagyu lineage of Tibetan Buddhism and has over 50 years experience of meditation practice. She lives and teaches at her retreat centre (Hermitage of the Awakened Heart) in North Wales.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:19:47cleanwork,life,meditation,mindfulness,balanceDestress, connect & be kind.
Before we get into our next batch of recordings, we have a special episode with Mark & Jayasiddhi, a Buddist Monk. Mark visited Buddhist retreat in Wales over summer and spoke with Jayasiddhi about how to destress, connect a bit more to your life, do business in a kinder way and look out for kindness in others.
134fullSolving challenges for hospitality operators with Michael Tingsager, Hospitality MavericksSolving challenges for hospitality operators with Michael Tingsager, Hospitality MavericksTue, 11 Sep 2018 16:53:38 +0000ABOUT:

Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.

MICHAEL TINGSAGER

Michael is a heart-centred operations pro, who believes and lives by building hospitality and restaurants businesses from the inside out. When your employees love your company, your customers will love you — brand nirvana. He helps leaders and operators to build unique blueprints and business systems that create strong employee and customer experience, which translate into improved sales, profits and long term internal/external trust

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.

MICHAEL TINGSAGER

Michael is a heart-centred operations pro, who believes and lives by building hospitality and restaurants businesses from the inside out. When your employees love your company, your customers will love you — brand nirvana. He helps leaders and operators to build unique blueprints and business systems that create strong employee and customer experience, which translate into improved sales, profits and long term internal/external trust

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:25:39cleanoperationsPeople before profit.
This week Mark chats to fellow podcaster Michael Tingsager about how you can be more maverick in your business to identity operational efficiencies and set standards that are right for you. Michael talks about common problems, why it’s ok to slow down and scale at a slower pace and the role of technology in hospitality…which may not be the solution but it can help facilitate change.133fullA spectacular journey with the City of Glasgow College A spectacular journey with the City of Glasgow College Tue, 04 Sep 2018 17:19:23 +0000ABOUT:

This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:05:19cleanThere’s no such thing as luck. It’s hard work.
This week we're finishing up the summer holidays with a conversation Mark had with Alan McCorkindale & Ashley Murphy, lecturers at the City of Glasgow College. Mark describes his journey so far, from lastminute.com, Barclaycard, Pret and YO! Sushi to creating WE ARE Spectacular. Mark also shares some valuable hints & tips that he learned along the way that will help you get the job you want & jump up the career ladder. 132fullPerson-to-person PR with Hugh Richard WrightPerson-to-person PR with Hugh Richard WrightTue, 28 Aug 2018 16:16:15 +0000ABOUT: ⠀

We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.

HUGH RICHARD WRIGHT

Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor Garvey’s Rambla and Sibarita, Linda Lee’s seven-strong Korean group which comprises On The Bab, On The Dak, Koba and Mee Market; Latin American restaurant, bar and bodega Paladar; Bife, a newly-opened Argentinean restaurant in Aldgate; Danish-Japanese sushi and yakitori group Sticks’n’Sushi in the UK; and Soho’s ‘national treasure’ Bob Bob Ricard.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch.

HUGH RICHARD WRIGHT

Hugh Richard Wright is a restaurant PR and communications consultant whose client portfolio includes Victor Garvey’s Rambla and Sibarita, Linda Lee’s seven-strong Korean group which comprises On The Bab, On The Dak, Koba and Mee Market; Latin American restaurant, bar and bodega Paladar; Bife, a newly-opened Argentinean restaurant in Aldgate; Danish-Japanese sushi and yakitori group Sticks’n’Sushi in the UK; and Soho’s ‘national treasure’ Bob Bob Ricard.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:20:08cleanIt's about building relationships. ⠀
We're with Hugh Richard Wright his week to hear about his journey from blogger to PR and his experiences of being a freelancer for the past 3 years. Hugh discusses the differences between good & bad PR, his one-to-one approach to build relationships and how to ensure the conversation continues beyond your initial honeymoon period at launch. 131fullIs your brand emotionally connected to your customers? With Sophie Thomas from BornGloryUsIs your brand emotionally connected to your customers? With Sophie Thomas from BornGloryUsTue, 21 Aug 2018 17:38:46 +0000ABOUT: ⠀

We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.

Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.

Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:05:04cleanbrand,purpose,millennialsGive yourself space to listen, ask the right questions and innovate.
We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.130fullDiary of a one-person marketing department with James Mobbs from Ego Restaurants Diary of a one-person marketing department with James Mobbs from Ego Restaurants Tue, 14 Aug 2018 16:44:47 +0000ABOUT: ⠀

This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.

James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more.

James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social.

Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.

James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more.

James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social.

Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:15:37cleanmarketing,restaurantWhat is really important? It’s more people, spending more, more often.
This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department for 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.
129fullCurating the perfect audio experience with Rob Wood from Music ConciergeCurating the perfect audio experience with Rob Wood from Music ConciergeTue, 07 Aug 2018 17:10:24 +0000ABOUT: ⠀

We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open!

Rob was named by Arena magazine as a leading 'consultant of cool'. He has over 27 years in the music industry covering music journalism, DJing, and music consultancy. Formerly the editor of cutting-edge music bible Jockey Slut magazine which was founded in

Manchester in 1993. It went on to give early front covers for countless credible artists such as Daft Punk, The Chemical Brothers, Fatboy Slim, DJ Shadow, The Streets, The Beta Band, and Dizzie Rascal.

Rob joined an early digital music start up as Head Of Content before being asked by the band Groove Armada to be the Music Programme Director for their hugely successful Lovebox music festival in London for four years.

Rob has DJed everywhere from radio stations to invite-only beach parties in Ibiza, to leading clubs across the globe such as Fabric, London and Tenax, Florence, to festivals such as Sonar, Miami Music Conference, The Big Chill, V, Lovebox, The Isle Of Wight Festival, and Homelands.

He’s the author of ‘Teach Yourself How To DJ’ published by Headline Hodder, and has written about music in UK press such as Financial Times and Mixmag, and in US press such as cutting-edge music magazine XL8R.

In 2007 Rob founded Music Concierge - a ground-breaking and award-winning music consultancy service. It designs, supplies and manages high-quality bespoke playlists for boutique hotels, luxury brands, leading F&B concepts, and high-end retailers, giving each its own unique audio identity or ‘musical DNA’.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open!

Rob was named by Arena magazine as a leading 'consultant of cool'. He has over 27 years in the music industry covering music journalism, DJing, and music consultancy. Formerly the editor of cutting-edge music bible Jockey Slut magazine which was founded in

Manchester in 1993. It went on to give early front covers for countless credible artists such as Daft Punk, The Chemical Brothers, Fatboy Slim, DJ Shadow, The Streets, The Beta Band, and Dizzie Rascal.

Rob joined an early digital music start up as Head Of Content before being asked by the band Groove Armada to be the Music Programme Director for their hugely successful Lovebox music festival in London for four years.

Rob has DJed everywhere from radio stations to invite-only beach parties in Ibiza, to leading clubs across the globe such as Fabric, London and Tenax, Florence, to festivals such as Sonar, Miami Music Conference, The Big Chill, V, Lovebox, The Isle Of Wight Festival, and Homelands.

He’s the author of ‘Teach Yourself How To DJ’ published by Headline Hodder, and has written about music in UK press such as Financial Times and Mixmag, and in US press such as cutting-edge music magazine XL8R.

In 2007 Rob founded Music Concierge - a ground-breaking and award-winning music consultancy service. It designs, supplies and manages high-quality bespoke playlists for boutique hotels, luxury brands, leading F&B concepts, and high-end retailers, giving each its own unique audio identity or ‘musical DNA’.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:07:25cleandesign,music,playlistGet your sound right so it creates a pleasurable, enjoyable and memorable experience.
We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open!
128fullMindful marketing and digital detoxing with Maths Mathisen from Hold appMindful marketing and digital detoxing with Maths Mathisen from Hold appTue, 31 Jul 2018 16:06:12 +0000ABOUT: ⠀

Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox.

Maths is the CEO and Co-Founder of Hold. Norwegian born and bred, he holds a MSc in Management of Innovation and Business Development from Copenhagen Business School. Maths started his entrepreneurial journey aged 11, starting a football school and funding the entire trip for his class mates. Maths continued his entrepreneurial journey while attending University and founded a sound equipment rental company aged 18, which quickly grew to a £1 million turnover. He saw an opportunity within the marketing industry, where he joined the leading Norwegian creative agency, LOS & CO as a trainee. The variety of projects and clients gave him an understanding of clients needs, which was key to construct the value proposition for Hold.

The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The group quickly discovered how smartphones affected their productivity, and how we constantly felt the need to check our phones. To cope with their own studies, the group started to give each other incentives to not use their phone, e.g.The first one to check their phone, paid for coffee in the next break. They quickly felt more productive and more motivated and constructed the idea of Hold, an app to incentivise students to put the phone down. Even though the three of them were convinced the idea was great, they needed to make sure that brands were willing to offer rewards to incentivise students and actually pay for it. As they wanted to build a global business, they wanted a global brand onboard, and decided to aim for Coca-Cola as their first client. After weeks of trying to get a hold of them they finally accepted to meet, and luckily for the guys (and all students), Coca-Cola agreed to become a partner after the first meeting. This was the beginning of Hold and together with his team has grown the company in Norway, where 40% of the student population are now users of the app and this year they were awarded mobile marketing platform of the year. In Norway, they still work with Coca-Cola, as well as other top tier brands such as Microsoft, Uber and Just Eat.

Their UK journey has just started, but they’ve already on-boarded more than 170.000 students and brands such as Expedia, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 request from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst. And for marketers, Maths aim to make Hold the most engaging platform to perform what he coins as "mindful marketing" – marketing by doing good.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

Maths Mathisen from Hold app speaks to us this week about reaching centennials and doing good in a world where our ability to pay attention is increasingly challenged. He talks us through his app, Hold, which encourages people to put the phone down and spend more time in real life by incentivising a short digital detox.

Maths is the CEO and Co-Founder of Hold. Norwegian born and bred, he holds a MSc in Management of Innovation and Business Development from Copenhagen Business School. Maths started his entrepreneurial journey aged 11, starting a football school and funding the entire trip for his class mates. Maths continued his entrepreneurial journey while attending University and founded a sound equipment rental company aged 18, which quickly grew to a £1 million turnover. He saw an opportunity within the marketing industry, where he joined the leading Norwegian creative agency, LOS & CO as a trainee. The variety of projects and clients gave him an understanding of clients needs, which was key to construct the value proposition for Hold.

The idea behind Hold originated at Copenhagen Business School. Together with his class mates – Florian Winder and Vinoth Vinaya – Maths discovered the recurring issue of checking his phone while studying. The group quickly discovered how smartphones affected their productivity, and how we constantly felt the need to check our phones. To cope with their own studies, the group started to give each other incentives to not use their phone, e.g.The first one to check their phone, paid for coffee in the next break. They quickly felt more productive and more motivated and constructed the idea of Hold, an app to incentivise students to put the phone down. Even though the three of them were convinced the idea was great, they needed to make sure that brands were willing to offer rewards to incentivise students and actually pay for it. As they wanted to build a global business, they wanted a global brand onboard, and decided to aim for Coca-Cola as their first client. After weeks of trying to get a hold of them they finally accepted to meet, and luckily for the guys (and all students), Coca-Cola agreed to become a partner after the first meeting. This was the beginning of Hold and together with his team has grown the company in Norway, where 40% of the student population are now users of the app and this year they were awarded mobile marketing platform of the year. In Norway, they still work with Coca-Cola, as well as other top tier brands such as Microsoft, Uber and Just Eat.

Their UK journey has just started, but they’ve already on-boarded more than 170.000 students and brands such as Expedia, Coca-Cola and VUE. However, students are not their final stop, the team have received 70,000 request from families to get access to the app, proving that digital addiction has become a big problem in society and the negative effects are only starting to show through mental health issues. Hold is set to be a guide through the masses of distraction and will create solutions by making use of the best of the digital era to combat the worst. And for marketers, Maths aim to make Hold the most engaging platform to perform what he coins as "mindful marketing" – marketing by doing good.

With over 20 years’ experience in the coffee industry, Anya Marco is one of the UK’s leading authorities on UK coffee trends. Her early career includes being mentored by Sinclair Beecham and Julian Metcalf at Pret A Manager, followed by several years with Starbucks UK before becoming the MD of her own Restaurant AV Installation business. Previously Executive Director Allegra World Coffee Portal, Anya authored key definitive publications including Project Café UK & Europe as well as delivering bespoke business support to enable key clients to build competitive strategies. Anya is currently consulting and using her 51,800 hours of experience as an operator and market expert to help others understand the nuances and complexities of the coffee shop market and consumer behaviour.

With over 20 years’ experience in the coffee industry, Anya Marco is one of the UK’s leading authorities on UK coffee trends. Her early career includes being mentored by Sinclair Beecham and Julian Metcalf at Pret A Manager, followed by several years with Starbucks UK before becoming the MD of her own Restaurant AV Installation business. Previously Executive Director Allegra World Coffee Portal, Anya authored key definitive publications including Project Café UK & Europe as well as delivering bespoke business support to enable key clients to build competitive strategies. Anya is currently consulting and using her 51,800 hours of experience as an operator and market expert to help others understand the nuances and complexities of the coffee shop market and consumer behaviour.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:22:43cleancoffeeIf you didn’t know what a flat white was, you do now.
This week we’ve got coffee royalty in the studio as we speak to Anya Marco, one of the UK’s leading authorities on UK coffee trends. We talk recycling, milks alternatives and THAT McDonald’s advert.
126fullE-commerce tips with Robbie Deeks from VaynerMediaE-commerce tips with Robbie Deeks from VaynerMediaTue, 17 Jul 2018 15:18:43 +0000ABOUT: ⠀

This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product.

We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business.

⠀

ROBBIE DEEKS

Robbie is a resourceful and adaptable Sales and Marketing Strategist with a passion for collaborating with CPG companies, eCommerce brands, and technology start-ups to accelerate growth. Robbie leverages his entrepreneurial mindset to implement innovative growth strategies that create new business for fortune 100, mid-size, and start-up accounts in diverse industries.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product.

We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business.

⠀

ROBBIE DEEKS

Robbie is a resourceful and adaptable Sales and Marketing Strategist with a passion for collaborating with CPG companies, eCommerce brands, and technology start-ups to accelerate growth. Robbie leverages his entrepreneurial mindset to implement innovative growth strategies that create new business for fortune 100, mid-size, and start-up accounts in diverse industries.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>58:04cleanAlways have empathy for what people actually want
This week we discuss how to grow sales by getting more people to your website, making more bookings, ordering more takeaway and buying your product.
We speak to Robbie Deeks about gaming your Deliveroo/UberEats profile for customer acquisition, understanding the customer journey across all digital touchpoints and how to best use social media when scaling your business.
125fullKnowing your purpose with Mark PitcherSpeaking your truth and knowing your purpose with Mark PitcherTue, 10 Jul 2018 15:57:43 +0000ABOUT: ⠀

If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of.

Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀

⠀

MARK PITCHER

After 21 successful years in the hospitality technology sector, a life changing event changed the course of Mark’s life forever. Having found a new purpose in life, Mark’s aim is now to inspire others to find theirs so, they can make their mark on the world. Mark now owns and operates his own personal development company, called Smash The Box with the ambitious goal of inspiring and positively impacting the lives of 111 million people. Mark is a Speaker and a Trained Coach. Mark demonstrates in very real terms how ‘it’s not what happens to you in life, it’s how you react to what happens to you’. His work focuses around helping individuals, companies and teams FIND PURPOSE in their work/service. He also coaches individuals and teams on LEADERSHIP, how to develop leadership skills plus the POWER of POSITIVITY and how adopting the right mindset is key to your success and fulfilment. Mark delivers his work to businesses, schools and individuals through a series of workshops, talks and one-to-one coaching sessions. Mark has dedicated Smash The Box to helping people find and achieve fulfilment, whether in life, work or business. The aim is to create a legacy, using inspiration, energy and positivity as the pillars for living a great life and achieving great things. Mark says; ‘don’t just think outside the box’.., ‘Smash The Box!'

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of.

Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀

⠀

MARK PITCHER

After 21 successful years in the hospitality technology sector, a life changing event changed the course of Mark’s life forever. Having found a new purpose in life, Mark’s aim is now to inspire others to find theirs so, they can make their mark on the world. Mark now owns and operates his own personal development company, called Smash The Box with the ambitious goal of inspiring and positively impacting the lives of 111 million people. Mark is a Speaker and a Trained Coach. Mark demonstrates in very real terms how ‘it’s not what happens to you in life, it’s how you react to what happens to you’. His work focuses around helping individuals, companies and teams FIND PURPOSE in their work/service. He also coaches individuals and teams on LEADERSHIP, how to develop leadership skills plus the POWER of POSITIVITY and how adopting the right mindset is key to your success and fulfilment. Mark delivers his work to businesses, schools and individuals through a series of workshops, talks and one-to-one coaching sessions. Mark has dedicated Smash The Box to helping people find and achieve fulfilment, whether in life, work or business. The aim is to create a legacy, using inspiration, energy and positivity as the pillars for living a great life and achieving great things. Mark says; ‘don’t just think outside the box’.., ‘Smash The Box!'

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:05:36cleanmarketing,tips,advice,development,personal,motivationalIt’s not about what happens, it’s how you respond.
If you’re in need of a pick-me-up, this might help. We have Mark Pitcher on the podcast this week to discuss personal development and the power of positivity, something we all could use a little bit more of.
Make sure to follow Mark on Facebook for SMASH THE BOX LIVE: free Coaching tips and topics for life and business. Every weekday morning 07:45am.⠀
124fullBrand strategy and marketing challenges with James HaconBrand strategy and marketing challenges with James HaconTue, 03 Jul 2018 16:40:56 +0000ABOUT: ⠀

This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator.

We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses - especially with operations & people. James also gives us a preview of the what’s in store for the 2019 Restaurant Marketer & Innovator conference after the successful inaugural event in January 2018. One not to miss!

With a background in operations, development and marketing, both brand and agency side, James brings a unique set of skills and an outstanding understanding of the hospitality sector. This experience has been gained working with more than 50 companies in 10 countries; Australia, France, Germany, Malaysia, New Zealand, Spain, Thailand, UAE, UK and USA.

James also co-founded Restaurant Marketer & Innovator, which is a a collaboration between Propel & Think Hospitality. Restaurant Marketer & Innovator is a community of more than 1000 restaurant marketing and innovation professionals brought together through a series of events each year. The community stretches all of Europe and is launching events further afield during 2018 & 2019.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator.

We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses - especially with operations & people. James also gives us a preview of the what’s in store for the 2019 Restaurant Marketer & Innovator conference after the successful inaugural event in January 2018. One not to miss!

With a background in operations, development and marketing, both brand and agency side, James brings a unique set of skills and an outstanding understanding of the hospitality sector. This experience has been gained working with more than 50 companies in 10 countries; Australia, France, Germany, Malaysia, New Zealand, Spain, Thailand, UAE, UK and USA.

James also co-founded Restaurant Marketer & Innovator, which is a a collaboration between Propel & Think Hospitality. Restaurant Marketer & Innovator is a community of more than 1000 restaurant marketing and innovation professionals brought together through a series of events each year. The community stretches all of Europe and is launching events further afield during 2018 & 2019.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:29:19cleanmarketing,strategy,brandYour brand is only ever as good as the perception of your customers and the people who are living it everyday.
This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator.
123fullEmbracing TripAdvisor with Sanj NahaEmbracing TripAdvisor with Sanj NahaTue, 26 Jun 2018 15:29:03 +0000ABOUT: ⠀

The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy.

We discuss the algorithm, how to cope with bad reviews and how to engage guests pre, during and post to encourage them to write a review.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT: ⠀

The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy.

We discuss the algorithm, how to cope with bad reviews and how to engage guests pre, during and post to encourage them to write a review.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:08:40cleanmarketing,reviews,tripadvisorCreate moments that make guests feel compelled to share their experience.
The ups and downs of TripAdvisor can sometimes seem like a mystery. So what’s the best way to approach it & make sure that it’s working to attract more customers to you? We speak with Sanj Naha, ex TripAdvisor who now runs a consultancy helping restaurants, hotels and attractions improve their TripAdvisor performance to acquire more guests, raise operational service levels and keep investors happy.
122fullStarting a marketing consultancy with Pooja Sharma-JonesStarting a marketing consultancy with Pooja Sharma-JonesTue, 19 Jun 2018 16:25:09 +0000ABOUT:

What do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV.

We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out.

POOJA SHARMA-JONES

F&B AND RESTAURANTS MARKETING CONSULTANT

A self proclaimed food beast and Prosecco fanatic, Pooja's love for food and drink further developed whilst working for Selfridges and Harrods Foodhalls & Restaurants and the Soho House group in senior marketing roles. Pooja's most recent in-house role was at Drake & Morgan bars & restaurants where she was the Marketing & Sales Director and in early 2017 decided to take the leap and start freelance work as a marketing consultant.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

What do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV.

We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out.

POOJA SHARMA-JONES

F&B AND RESTAURANTS MARKETING CONSULTANT

A self proclaimed food beast and Prosecco fanatic, Pooja's love for food and drink further developed whilst working for Selfridges and Harrods Foodhalls & Restaurants and the Soho House group in senior marketing roles. Pooja's most recent in-house role was at Drake & Morgan bars & restaurants where she was the Marketing & Sales Director and in early 2017 decided to take the leap and start freelance work as a marketing consultant.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:12:54cleanmarketing,tips,career,restaurant,hospitalityWhat do Selfridges, Harrods and Drake and Morgan have in common? They’re all found on Pooja Sharma-Jones’ covetous CV.
We have a chat with Pooja this week all about her career, lessons learned from making the leap into consultancy and tips for anyone just starting out. 121fullHow to attract, recruit and retain the best talent with Andy Young from bpesearchHow to attract, recruit and retain the best talent with Andy Young from bpesearchTue, 12 Jun 2018 16:45:09 +0000ABOUT:

Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates.

Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd.

ANDY YOUNG

Andy Young is a Director at bpesearch. He specialises in the recruitment of senior & Executive level commercial talent in the Consumer Goods field, both in the UK and Internationally. His expertise and track record is in the recruitment of sales, marketing and MD / General Management professionals in the Consumer Goods industry.

Andy's own background pre recruitment spans blue chip FMCG business, having held sales and marketing positions at Diageo, Coca Cola and United Biscuits. This has given him insight and understanding in attracting and placing some of the best talent around as well as a wide network across consumer goods.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

Voted 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates.

Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd.

ANDY YOUNG

Andy Young is a Director at bpesearch. He specialises in the recruitment of senior & Executive level commercial talent in the Consumer Goods field, both in the UK and Internationally. His expertise and track record is in the recruitment of sales, marketing and MD / General Management professionals in the Consumer Goods industry.

Andy's own background pre recruitment spans blue chip FMCG business, having held sales and marketing positions at Diageo, Coca Cola and United Biscuits. This has given him insight and understanding in attracting and placing some of the best talent around as well as a wide network across consumer goods.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>53:17cleanmarketing,recruitmentHire the right person to build better teams.
Votes 4th in the 2018 Sunday Times ‘Best small companies to work for’', bpesearch know a thing or two about recruitment and building environments to retain candidates.
Director Andy Young speaks to us this week about the challenges of filling positions with the right person who will help your business grow and what candidates can do to stand out from the crowd.120fullMaking businesses better listeners with Alastair Herbert from LinguabrandMaking businesses better listeners with Alastair Herbert from LinguabrandTue, 05 Jun 2018 16:18:14 +0000ABOUT:

If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.

This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.

ALASTAIR HERBERT

Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy.

He specialises in making brands distinctive and has an obsession for metrics and measured results.

Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns.

All it needs is deeper listening. There’s enough noise in people’s lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.

This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.

ALASTAIR HERBERT

Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy.

He specialises in making brands distinctive and has an obsession for metrics and measured results.

Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns.

All it needs is deeper listening. There’s enough noise in people’s lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:19:43cleanof,voice,content,tone,copy,brandListen to your rivals to understand how you can gain an advantage.
If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.
This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.
119fullUsing video to bring your content to life with Ashley Pollak from Etio Using video to bring your content to life with Ashley Pollak from Etio Tue, 29 May 2018 18:29:07 +0000ABOUT:

This week we get to grips with video content and how to create something to capture the imaginative of your customers.

We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new.

ASHLEY POLLAK

Ashley is the founder of etio, a London based production company taking a more thoughtful and strategic approach to creating entertaining and effective video content, working with clients such as The British Museum, Wyevale Garden Centres, Millies Cookies, London Overground and lastminute.com

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

This week we get to grips with video content and how to create something to capture the imaginative of your customers.

We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new.

ASHLEY POLLAK

Ashley is the founder of etio, a London based production company taking a more thoughtful and strategic approach to creating entertaining and effective video content, working with clients such as The British Museum, Wyevale Garden Centres, Millies Cookies, London Overground and lastminute.com

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:06:36cleanvideo,social,contentBe a storyteller. Actions speak louder than words.
This week we get to grips with video content and how to create something to capture the imaginative of your customers.
We chat with Ashley Pollak, Creative Director and Founder at production company etio, about the best people to put in front of the camera, how to use up-and-coming talent to your advantage and why you should be constantly looking at your content bank and finding new ways to refresh and package it up as something new. 118fullHow to make your business physically fit with Simon IredaleHow to make your business physically fit with Simon IredaleTue, 22 May 2018 18:07:53 +0000ABOUT:

Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business

SIMON IREDALE

Simon has spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies.

CEO at Motionlab, Orvelo and Motionlab Interactive, a group of creative, marketing and tech businesses that are founded on the obsession with data and results. We mix science and creativity to deliver highly visual solutions backed up by big data marketing.

He is also a huge believer in sharing the knowledge, the knowledge of what works and what doesn't work in our switched on world. Over the years he has developed several models that are based on evidence derived from the most successful companies he has worked with, taking these models and implement them at Board level for organisations that are driven by the ambition to succeed.

This has led Simon to become an established public speaker for organisations such as Boost and Vistage Worldwide and being on panels where tech, marketing or entrepreneurship is the focus. He is also an Enterprise Ambassador for Lancashire Forum.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business

SIMON IREDALE

Simon has spent 18 years in the digital world helping small medium and enterprise businesses understand and take advantage of the opportunities digital can bring their companies.

CEO at Motionlab, Orvelo and Motionlab Interactive, a group of creative, marketing and tech businesses that are founded on the obsession with data and results. We mix science and creativity to deliver highly visual solutions backed up by big data marketing.

He is also a huge believer in sharing the knowledge, the knowledge of what works and what doesn't work in our switched on world. Over the years he has developed several models that are based on evidence derived from the most successful companies he has worked with, taking these models and implement them at Board level for organisations that are driven by the ambition to succeed.

This has led Simon to become an established public speaker for organisations such as Boost and Vistage Worldwide and being on panels where tech, marketing or entrepreneurship is the focus. He is also an Enterprise Ambassador for Lancashire Forum.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>58:59cleanmarketing,brandMarketing isn’t just a department. Marks talks to an old friend, Simon Iredale, about business in the digital age, how marketing has to be permeate through every part of your company, and how concentrating on the little things can turn around the fortunes of your business117fullDisruptive experiential marketing with James & Sarah from Woof Disruptive experiential marketing with James & Sarah from Woof Tue, 15 May 2018 18:49:06 +0000ABOUT:

How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows.

We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that marketing through experiences will continue to be relevant and an important part of the marketing mix for years to come.

SARAH MACADAM

Sarah set Woof up in 2003 because she believes passionately in the value of an experience. With 20 years in the industry, she has run numerous successful brand experience campaigns for clients including the new MINI, Channel 4, Topshop and Branston and has developed a deep understanding and knowledge of the process. Sarah’s core skill is attention to detail and bringing the magic – ensuring that everything Woof works on is the best it can be, from pitch writing and creative solutions to dressing a set on the day.

JAMES FARMER

James joined Woof in 2005, bringing extensive project management experience - he loves seeing ideas brought to life. His core skills are bringing the practical and problem solving element to Woof. He knows exactly what is needed to get the job done and has a clear understanding of how things work and where to look for solutions to the challenges that will undoubtedly crop up.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows.

We discuss the best route for brand fame (and for those on smaller budgets) as well as how social media has transformed experiential. There's not doubt that marketing through experiences will continue to be relevant and an important part of the marketing mix for years to come.

SARAH MACADAM

Sarah set Woof up in 2003 because she believes passionately in the value of an experience. With 20 years in the industry, she has run numerous successful brand experience campaigns for clients including the new MINI, Channel 4, Topshop and Branston and has developed a deep understanding and knowledge of the process. Sarah’s core skill is attention to detail and bringing the magic – ensuring that everything Woof works on is the best it can be, from pitch writing and creative solutions to dressing a set on the day.

JAMES FARMER

James joined Woof in 2005, bringing extensive project management experience - he loves seeing ideas brought to life. His core skills are bringing the practical and problem solving element to Woof. He knows exactly what is needed to get the job done and has a clear understanding of how things work and where to look for solutions to the challenges that will undoubtedly crop up.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>55:39cleanmarketing,experiences,experientialYou’re more likely to remember doing something than if you see or hear it.
How do you pull people away from their phones and connect with them through brand experience? That’s the question for James & Sarah from Woof, an experiential marketing agency with vast experience in creating memorable, shareable experiences through PR stunts, field marketing, theatrical live experiences and roadshows.116fullSocial media: right here, right now with Mark WeirSocial media: right here, right now with Mark WeirTue, 08 May 2018 20:36:56 +0000ABOUT:

One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses.

Some homework for you all:

1. Scroll through your feed and see what makes YOU stop.

2. Try a post which injects a bit of personality - it's not always about the sale.

3. Stop yourself next time you open a post with a question.

MARK WEIR

Mark’s been in the world of social media since 2010 BE (before emojis) and has been making brands ‘pop’ on Facebook, Twitter and Instagram for over 7 years. Current/previous clients include Gourmet Burger Kitchen, Jose Cuervo and The Kraken Rum among others. An expert in online digital communication, what genuinely works on social media, and how to reply to that person on Twitter who’s making your social media team cry. Can usually be found near strong coffee or a basketball court.

FOLLOW US:

Mark Weir

https://www.linkedin.com/in/mark-weir-9bbbbb56/

Mark / WE ARE Spectacular

https://twitter.com/spectacularmark

https://twitter.com/spectacularchat

https://www.facebook.com/SpectacularChat

https://www.linkedin.com/in/markmcculloch/

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses.

Some homework for you all:

1. Scroll through your feed and see what makes YOU stop.

2. Try a post which injects a bit of personality - it's not always about the sale.

3. Stop yourself next time you open a post with a question.

MARK WEIR

Mark’s been in the world of social media since 2010 BE (before emojis) and has been making brands ‘pop’ on Facebook, Twitter and Instagram for over 7 years. Current/previous clients include Gourmet Burger Kitchen, Jose Cuervo and The Kraken Rum among others. An expert in online digital communication, what genuinely works on social media, and how to reply to that person on Twitter who’s making your social media team cry. Can usually be found near strong coffee or a basketball court.

FOLLOW US:

Mark Weir

https://www.linkedin.com/in/mark-weir-9bbbbb56/

Mark / WE ARE Spectacular

https://twitter.com/spectacularmark

https://twitter.com/spectacularchat

https://www.facebook.com/SpectacularChat

https://www.linkedin.com/in/markmcculloch/

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:10:04cleansocial,mediaIt’s called social media - so be sociable
One of our trusted social media voices stops by to discuss life in the social media bubble and give us some quick tips for food & drink businesses.
Some homework for you all:
1. Scroll through your feed and see what makes YOU stop.
2. Try a post which injects a bit of personality - it's not always about the sale.
3. Stop yourself next time you open a post with a question.115fullIs traditional media dead? With Adam ShoefieldIs traditional media dead? With Adam ShoefieldTue, 01 May 2018 16:28:23 +0000ABOUT:

If you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.

Have a think about all the ways you can reach those customers… newspaper, radio, television, billboards, leaflets, digital display, transport posters, mobile, even kiosks.

Once you’ve decided which will work for you (and you’ve got a clear idea of who your customer is!) then Adam Shoefield at Smithfield can help you create a multi-channel campaign put your message in front of the right people at the right time. Listen to our Podcast with Adam this week to find out how.

ADAM SHOEFIELD

Adam founded Smithfield, an independent media planning and buying agency with office in London and Manchester, in 2010. He lends his experience and expertise to ensuring the media planning and buying at Smithfield has a strong commercial focus on delivery and effectiveness.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

If you've got a physical location it's always a good idea to take a walk around the local area and look for all the opportunities for out-of-home (including digital) advertising.

Have a think about all the ways you can reach those customers… newspaper, radio, television, billboards, leaflets, digital display, transport posters, mobile, even kiosks.

Once you’ve decided which will work for you (and you’ve got a clear idea of who your customer is!) then Adam Shoefield at Smithfield can help you create a multi-channel campaign put your message in front of the right people at the right time. Listen to our Podcast with Adam this week to find out how.

ADAM SHOEFIELD

Adam founded Smithfield, an independent media planning and buying agency with office in London and Manchester, in 2010. He lends his experience and expertise to ensuring the media planning and buying at Smithfield has a strong commercial focus on delivery and effectiveness.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:04:28cleanmedia,advertising,oohDon’t rely on "If you build it, they will come". Create a multi-channel campaign put your message in front of the right people at the right time. 114fullGetting found on Google with Ralph du Plessis Getting found on Google with Ralph du Plessis Tue, 24 Apr 2018 15:57:21 +0000ABOUT:

SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.

Get this right and you should see yourself sitting comfortable at the top of Google search.

But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.

Ralph started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimising websites. He's since worked both agency and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. He founded Red Mud Media in 2008, a digital marketing company helping clients drive traffic and increase conversion rates.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

SEO is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.

Get this right and you should see yourself sitting comfortable at the top of Google search.

But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.

Ralph started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimising websites. He's since worked both agency and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. He founded Red Mud Media in 2008, a digital marketing company helping clients drive traffic and increase conversion rates.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:21:32cleanengine,google,local,me,search,seo,listing,nearSEO isn't dead.
It's is about giving the user what they want, when they want it and making it as easy as possible for them to find the right information.
Get this right and you should see yourself sitting comfortable at the top of Google search.
But how do you get this right? Ralph talks us through his 13 years of experience and gives tips for those in the hospitality industry on how they can use content, reviews and the right kind of links to boost their visibility online.113fullGetting GDPR ready with John Mitchison Getting GDPR ready with John Mitchison Tue, 17 Apr 2018 16:03:02 +0000Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!

John Mitchison is the Director of Policy and Compliance at the DMA. John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both.

In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA’s Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations.

John is also the DMA’s media spokespeople and can often be seen offering comment in print, online, on radio and on TV. Prior to joining the DMA, John was a Client Services Manager for Acxiom, managing large data solutions for a number of key accounts. Before that, he worked at the Daily Telegraph, where he was responsible for generating data for their subscription acquisition program and production of direct marketing campaigns.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!

John Mitchison is the Director of Policy and Compliance at the DMA. John has extensive in-depth knowledge of the data and marketing industries, with more than 20 years of experience in both.

In recent years, he has worked closely with industry groups like the Data Protection Network and the DMA’s Responsible Marketing Committee as well as regulators like the Information Commissioners Office, Fundraising Regulator and Ofcom to develop guidance in a changing legislative landscape. His current focus is on issues around data protection, ensuring businesses can successfully prepare themselves for the upcoming EU General Data Protection Regulations (GDPR) and ePrivacy Regulations.

John is also the DMA’s media spokespeople and can often be seen offering comment in print, online, on radio and on TV. Prior to joining the DMA, John was a Client Services Manager for Acxiom, managing large data solutions for a number of key accounts. Before that, he worked at the Daily Telegraph, where he was responsible for generating data for their subscription acquisition program and production of direct marketing campaigns.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:14:52cleanmarketing,guidance,gdprPutting data back in the hands (and control) of the consumer.
Fresh from our client workshop at the DMA, we’ve got John back to give the highlights and the importance sections for those in the hospitality industry…. with a couple of examples of how NOT to do it!
112fullIndustry insights with Peter MartinIndustry insights with Peter MartinTue, 10 Apr 2018 13:27:55 +0000ABOUT:

This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation.

Peter Martin has some 35 years experience making him a leading commentator on the eating and drinking out sector in the UK.

He has launched and run a raft of business magazines, newsletters and conferences and is probably best known as both co-founder and publisher of the M&C Report newsletter and more recently co-founder of Peach Factory, the specialist media, consultancy, research and events business for the hospitality sector created with partner Christine Martin, and acquired by CGA, the international data, insight and research consultancy, in July 2013.

Peter is a director of CM&Co, a new boutique sector consultancy, and now strategic adviser to a number of companies, including CGA, with whom he continues to work closely. CGA provides market insight, analysis and brand profiling, working with brand owners, operators, investors and suppliers. Research products include the Coffer Peach Business Tracker and the BrandTrack consumer survey, both of which Peter helped create and develop. CGA continues to run the Peach portfolio of industry conferences and events, including the Peach2020 conference and Hero & Icon Awards, which Peter chairs and curates.

He is an adviser to YFood, organiser of London Food Tech Week, and is currently working with Harri and Orderscape, two US-based tech enterprises in the hospitality space, now breaking into the UK market.

In 2016 he won the Special Achievement Award from Eat Out magazine, and in 2018 the Special Award at the Casual Dining Restaurant & Pub Awards.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation.

Peter Martin has some 35 years experience making him a leading commentator on the eating and drinking out sector in the UK.

He has launched and run a raft of business magazines, newsletters and conferences and is probably best known as both co-founder and publisher of the M&C Report newsletter and more recently co-founder of Peach Factory, the specialist media, consultancy, research and events business for the hospitality sector created with partner Christine Martin, and acquired by CGA, the international data, insight and research consultancy, in July 2013.

Peter is a director of CM&Co, a new boutique sector consultancy, and now strategic adviser to a number of companies, including CGA, with whom he continues to work closely. CGA provides market insight, analysis and brand profiling, working with brand owners, operators, investors and suppliers. Research products include the Coffer Peach Business Tracker and the BrandTrack consumer survey, both of which Peter helped create and develop. CGA continues to run the Peach portfolio of industry conferences and events, including the Peach2020 conference and Hero & Icon Awards, which Peter chairs and curates.

He is an adviser to YFood, organiser of London Food Tech Week, and is currently working with Harri and Orderscape, two US-based tech enterprises in the hospitality space, now breaking into the UK market.

In 2016 he won the Special Achievement Award from Eat Out magazine, and in 2018 the Special Award at the Casual Dining Restaurant & Pub Awards.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>59:36cleandata,commentary,martin,peter,insight,industry,cgaValuable tips and commentary for all corners of hospitality
This week we chat with Peter Martin, THE leading commentator on the eating and drinking out sector in the UK. We touch upon a range of topics including what’s required to stand out in the crowded market, the importance of staffing and employee engagement and opportunities for tech innovation.
111fullDigital and social in the future with Vivion Cox Digital and social in the future with Vivion Cox Tue, 03 Apr 2018 17:48:43 +0000ABOUT:

A bit of future gazing this week with digital and social strategist Vivion Cox.

We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours.

VIVION COX:

Vivion is the Co-Founder & CEO of All Sport Whispers after developing Football Whispers: the world’s first and only football news, line-up and transfer predictor, using predictive analytics based on a unique algorithm. Football Whispers has begun to develop the next generation of technologies for making sense of large-scale unstructured sources, to model and predict the likelihood of events in football.

Previously, Vivion was Co-founder and CEO at Klood, a hybrid technology company and Digital Agency and developers of the Klood Engine, a big data technology platform that spans all digital media to discover digital patterns and trends.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

A bit of future gazing this week with digital and social strategist Vivion Cox.

We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours.

VIVION COX:

Vivion is the Co-Founder & CEO of All Sport Whispers after developing Football Whispers: the world’s first and only football news, line-up and transfer predictor, using predictive analytics based on a unique algorithm. Football Whispers has begun to develop the next generation of technologies for making sense of large-scale unstructured sources, to model and predict the likelihood of events in football.

Previously, Vivion was Co-founder and CEO at Klood, a hybrid technology company and Digital Agency and developers of the Klood Engine, a big data technology platform that spans all digital media to discover digital patterns and trends.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:14:29cleansocial,facebook,twitter,digital,listening,future,media,trends,instagramGet ready for Netflix for content.
A bit of future gazing this week with digital and social strategist Vivion Cox.
We discuss the role of social media platforms as we all try to clear the clutter in our life and how we content may go down the Netflix route where you'll be matched to the right piece of content depending on your interests and behaviours. 110fullMark McCulloch - THE Food and Drink Marketer Branding from the inside out with Robert Bean - Part 2Branding from the inside out with Robert Bean - Part 2Tue, 27 Mar 2018 15:52:43 +0000Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.

We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.

ROBERT BEAN:

Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others. Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.

We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.

ROBERT BEAN:

Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others. Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.'

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>39:57cleanPart 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.
We also discuss the importance of brand when starting a new company and why (first and foremost) to have an amazing brand, you need an excellent product.
19fullMark McCulloch - THE Food and Drink MarketerBranding from the inside out with Robert Bean - Part 1Branding from the inside out with Robert Bean - Part 1Tue, 20 Mar 2018 15:57:58 +0000Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.

Part 1 of 2 - catch the next instalment next week.

ROBERT BEAN:

Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others.

Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.’

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.

Part 1 of 2 - catch the next instalment next week.

ROBERT BEAN:

Robert has 39 years experience in brand strategy, business strategy, brand management, advertising and communications. His work includes BMW and ‘The Ultimate Driving Machine’, Honda and ‘The Power of Dreams’, BT and ‘It’s Good to Talk’, Homebase and ‘Make a House a Home’ and many others.

Robert is the owner of brand-focussed management consultancy, Robert Bean Branding, and the author of 'Winning in Your Own Way: The Nine and a Half Golden Rules of Branding.’

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>42:55cleanbranding,brand,robert,beanIt’s not a logo, or a clever advert… it's so much more.
Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.
Part 1 of 2 - catch the next instalment next week. 18fullMark McCulloch - THE Food and Drink MarketerBrand Protection with Patent and Trade Mark Attorney Stuart W. Wallace Brand Protection with Patent and Trade Mark Attorney Stuart W. Wallace Tue, 13 Mar 2018 19:00:37 +0000A valuable hour for anyone who thinks Trademark protections are too complicated or costly.

Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out.

The golden rule - if you think there’s a risk that there might be a problem in future, chances are there will be.

Stuart W. Wallace is an experienced patent and trade mark attorney and has considerable experience with assisting clients in protecting all aspects of intellectual property. He founded S. William Wallace & Company in 2013 and has advised a wide range of clients on trade mark creation and protection: from soft drinks to hi-fi; from fish farming to baby food; from individual entrepreneurs to large multi-nationals.

Stuart W. Wallace is an experienced patent and trade mark attorney and has considerable experience with assisting clients in protecting all aspects of intellectual property. He founded S. William Wallace & Company in 2013 and has advised a wide range of clients on trade mark creation and protection: from soft drinks to hi-fi; from fish farming to baby food; from individual entrepreneurs to large multi-nationals.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:08:46cleanbrand,property,protection,intellectualIntellectual property isn't black magic.
A valuable hour for anyone who thinks Trademark protections are too complicated or costly.
Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out.
The golden rule - if you think there’s a risk that there might be a problem in future, chances are there will be.17fullMark McCulloch - THE Food and Drink MarketerChampioning the plant forward movement with Chef Jay MorjariaChampioning the plant forward movement with Chef Jay MorjariaTue, 06 Mar 2018 17:20:16 +0000ABOUT:

Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special.

JAY MORJARIA:

Jay Morjaria is a chef, author and food/restaurant consultant with his recipes predominately focusing on Vegetarian, Vegan and East Asian cuisine. He founded Sutra Kitchen, Central London’s first meat free cooking school in Carnaby St, London and launched his first cookbook ‘Share - Vegetarian Food for Everyone’ in July 2013.

Jay has a passion for creating experimental, 'plant-forward' food, believing that meat free food can be inspiring and perception-changing; a philosophy that is evident in his Dynasty supper clubs.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>ABOUT:

Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special.

JAY MORJARIA:

Jay Morjaria is a chef, author and food/restaurant consultant with his recipes predominately focusing on Vegetarian, Vegan and East Asian cuisine. He founded Sutra Kitchen, Central London’s first meat free cooking school in Carnaby St, London and launched his first cookbook ‘Share - Vegetarian Food for Everyone’ in July 2013. Jay has a passion for creating experimental, 'plant-forward' food, believing that meat free food can be inspiring and perception-changing; a philosophy that is evident in his Dynasty supper clubs. Find Jay and his Dynasty menu at Great Guns Social until 16th March 2018. http://www.greatgunssocial.com/chef

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>58:38cleanfood,vegetarian,vegan,chefs,trendsMaking vegetables the main meal… not just a side
Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special.16fullMark McCulloch - THE Food and Drink Marketer[Live] What's coming down the track in 2018[Live] What's coming down the track in 2018Tue, 27 Feb 2018 14:04:29 +0000Wondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start marketing like the year we're living in with thumb-stopping content, grammable moments and voice strategies.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>Wondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start marketing like the year we're living in with thumb-stopping content, grammable moments and voice strategies.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>17:43cleanIs your marketing stuck in 2008? Take advantage of new technologies and start marketing like it's 2018.
Wondering about the marketing landscape in 2018? Enjoy a glimpse of the Peach 2020 conference which took place 22 November 2017, where Mark gave a speech discussing how everyone should start marketing like the year we're living in with thumb-stopping content, grammable moments and voice strategies.
15fullMark McCulloch - THE Food and Drink MarketerRestaurant design and experience with Charlotte Corbett, Caulder MooreRestaurant design and experience with Charlotte Corbett, Caulder MooreTue, 20 Feb 2018 16:17:56 +0000How can experience accelerate brand love?

Are we living in a 'sea of sameness'?

How do you create 'instagrammable moments'?

Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind.

CHARLOTTE CORBETT:

Charlotte has spent 12 years of her career at Caulder Moore creating distinctive retail experiences. She is a strategic designer and thinker driven to deliver commercial results by accelerating brand love. She lives and breathes brands through the customer’s eyes, uncovering behavioural insights that make a real difference. She has worked with diverse range of lifestyle brands on a global stage for clients such as Trevor Sorbie, Sweaty Betty, Fullers, Les Senteurs, Ping Pong, Radley and At The Top Burj Khalifa. She has a Visual Communication degree from Loughborough University

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>How can experience accelerate brand love?

Are we living in a 'sea of sameness'?

How do you create 'instagrammable moments'?

Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind.

CHARLOTTE CORBETT:

Charlotte has spent 12 years of her career at Caulder Moore creating distinctive retail experiences. She is a strategic designer and thinker driven to deliver commercial results by accelerating brand love. She lives and breathes brands through the customer’s eyes, uncovering behavioural insights that make a real difference. She has worked with diverse range of lifestyle brands on a global stage for clients such as Trevor Sorbie, Sweaty Betty, Fullers, Les Senteurs, Ping Pong, Radley and At The Top Burj Khalifa. She has a Visual Communication degree from Loughborough University

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>41:39cleandesign,marketing,experience,restaurant,branding,brandHow restaurant design can help deliver a memorable, distinctive experience.
- How can experience accelerate brand love?
- Are we living in a 'sea of sameness'?
- How do you create 'instagrammable moments'?
Mark meets Charlotte Corbett (Design Director at Caulder Moore) to discuss what brands need to think about when designing restaurant spaces, how to avoid the 'sea of sameness' and why you should be designing with the local area in mind.13fullMark McCulloch - THE Food and Drink MarketerSocial media - hot trends for 2018 with Alison Battisby, Avocado SocialSocial media - hot trends for 2018 with Alison Battisby, Avocado SocialWed, 14 Feb 2018 17:58:32 +0000Should your C-Suite be social media trained?

Do you know how to hide hashtags on Insta Stories?

Can a chatbot help with customer service?

Mark chats to Alison Battisby to find out what’s new in social media and get some tips and tricks for staying ahead of the game.

Find out where Alison get her info of changes in the industry, hear what she thinks is the best influencer strategy and how you should re-engage with your audience on Facebook

Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.

Alison Battisby founded Avocado Social, having worked in the social media marketing industry since 2008. Alison has been involved in some groundbreaking social media projects for brands including Nokia, Tesco and Pringles as well as a range of UK start-ups and growing enterprises. Alison has been praised for her friendly manner and professional approach, which suits all levels of knowledge and understanding. She has plenty of experience training top UK brands including BBC, Debenhams and Neal's Yard Cosmetics.

Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

]]>01:01:59cleansocial,facebook,twitter,stories,media,blogs,instagram,influencers,chatbotsShould your C-Suite be social media trained?
Do you know how to hide hashtags on Insta Stories?
Can a chatbot help with customer service?
Mark chats to Alison Battisby to find out what’s new in social media and get some tips and tricks for staying ahead of the game.
Find out where Alison get her info of changes in the industry, hear what she thinks is the best influencer strategy and how you should re-engage with your audience on Facebook.14fullMark McCulloch - THE Food and Drink Marketer[Live] How To Raise Your Restaurant Sales by £5k per weekRaise your Restaurant / Sandwich Shop / Coffee Shop /Pub sales by £5k per weekFri, 02 Feb 2018 17:00:00 +0000A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.

]]>A short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.

]]>24:50cleanmark,social,marketing,digital,business,sales,entrepreneur,brand,agency,spectacular,mcculloch,markmcculloch,wearespectacularA short speech from WE ARE Spectacular Founder & Group CEO, Mark McCulloch, at Lunch! September 2017 at Excel London talking through how to raise your venues food and drink sales by £5,000 per week. A simple 5 step system devised by the WE ARE Spectacular team that we use every day with our clients.12fullMark McCulloch - THE Food and Drink MarketerWelcome to THE SPECTACULAR MARKETING PODCASTWelcome to THE SPECTACULAR MARKETING PODCASTThu, 01 Feb 2018 17:00:00 +0000Welcome to The Spectacular Marketing Podcast. In this trailer, Mark McCulloch (Founder & CEO at WE ARE Spectacular) talks you through what the podcast is all about, who he is, why he is doing it and what he hopes you will get from it over the next few months. Enjoy!]]>Welcome to The Spectacular Marketing Podcast. In this trailer, Mark McCulloch (Founder & CEO at WE ARE Spectacular) talks you through what the podcast is all about, who he is, why he is doing it and what he hopes you will get from it over the next few months. Enjoy!]]>01:26cleanmark,social,marketing,digital,business,sales,entrepreneur,brand,agency,spectacular,mcculloch,markmcculloch,wearespectacularWelcome to The Spectacular Marketing Podcast. In this trailer, Mark McCulloch (Founder & CEO at WE ARE Spectacular) talks you through what the podcast is all about, who he is, why he is doing it and what he hopes you will get from it over the next few months. Enjoy!11trailerMark McCulloch - THE Food and Drink Marketer