Can the water industry borrow go-to-market tricks from others cleantech sectors? Laura Shenkar of The Artemis Project thinks so.

Setting off in 2008, we note that getting out the message of climate change and the value of innovative technology to address it simply isn’t enough to bring about sweeping new behaviors. How so? Most of us aren’t yet commuting to work by bus, nor have our utilities stopped using coal as primary source of energy throughout the U.S. Read the full story.

After Going Green — What Kinds of Water Technology We Might See Next YearA Green Tech Conference’s Maiden Voyage

Last week, a different kind of venture investment conference took place up in Sacramento, California. Rather than focusing upon the full range of renewable energy technologies, Going Green addressed “the whole system” that will need to respond to the new world that climate change and resource limitations are bringing—from Green cities to green buildings to mega-projects, water and renewable energy.

Laura co-authored a study that quantitatively evaluated the connections between energy and water conservation. This study determined that through water conservation, California can reduce its greenhouse gas emissions by up to 7 million metric tons of CO2 equivalents per year by 2020.