Vision & Mission

OUR BELIEF SYSTEM

Vision

To be known as Melbourne’s favourite market, a unique destination that celebrates local, is sustainable and inclusive, and a place that is trusted and loved by the community. We are the quintessential Village Market.

Experience life at The Village Market.

Mission

The South Melbourne Market will achieve our Vision by:

1. Being accessible and inclusive for the whole community.2. Embracing and curating all that is local – including small businesses, product, designers and suppliers.3. Remaining a loved, happy, quirky and experiential destination – full of moments of surprise and wonder.4. Being a trusted destination for fresh, organic, free range and whole food.5. Continuing to be environmentally and economically sustainable – a financially secure urban garden experience, living and breathing green.