Amazon today unveiled the first phone designed by Amazon, the Amazon Fire Phone. The smartphone features a 4.7" 720p display, a rear 13MP camera and Amazon's Firefly technology. The Amazon Fire Phone will be available on ATT starting $199 with a contract and $649 without for the 32GB model. The phone also comes with one year free Amazon Prime services. Here's more info on the Amazon Fire Phone:

Firefly identifies printed text on posters, magazines, and business cards--make calls, save new contacts, send emails, and visit websites without typing long addresses.

Movies & TVFirefly recognizes over 240,000 movies and TV episodes, and 160 live TV channels. Firefly uses X-Ray, powered by IMDb, to show information on actors, plot details, and related content--add titles to your Watchlist or download to watch later.

MusicFirefly recognizes songs so you can access artist information, play related songs, download albums direct to your Fire phone, or add them to your Wish List to purchase later on. With Firefly-enabled apps like iHeartRadio and StubHub, you can create radio stations based on an identified artist, or even find tickets for their next show.