Sports market research (page 4 of 14)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

400 reports found (page 4 of 14)

Sports nutrition in Denmark continued its positive development from the review period, growing by 3% in current value terms in 2014. In general, consumers in Denmark were more aware of the benefits of...

During recent years Spaniards increased their interest in sports such as running, going to the gym, basketball and triathlons. Also, the bodybuilding culture gained momentum. At the same time, the ava...

Sports nutrition benefited from two factors in 2014. On the one hand, growing health awareness amongst Austrian consumers over the review period triggered a greater desire to lose weight by engaging i...

Sports nutrition is rapidly developing in Canada. Bodybuilders and extreme athletes continued to be the core audience for sports nutrition. However, protein products was increasingly marketed in mass-...

Sports nutrition in Japan increased by 5% in current retail value terms to reach ¥23.3 billion in 2014. While sports nutrition in Japan is mainly marketed for athletes and men who regularly work out, ...

With increasing urbanisation and healthy living campaigns, Moroccan consumers are tending to exercise more; although traditionally, Moroccan people eat heavy meals and do very little exercise. The num...

In the past, fitness classes, such as for Zumba and pilates, were generally targeted at women. However, there are now classes targeted at both sexes, such as CrossFit, TRX and ‘boot camp’. As consumer...

The dynamic performance of sports nutrition correlated strongly with the changes in beauty perception among consumers and in particular amongst Norwegian women. During the review period, the tradition...

Sports nutrition continues to be dominated by protein products, which accounted for 97% of sales in 2014 (90% in powder form). Non-protein products only started to appear on the market a few years ago...

Lasting economic difficulties in Slovenia brought sports nutrition to stagnation. The main reason behind this is the uncertainty of consumers and their switch towards a planned and rational buying pat...

Sales of sports drinks continued to record positive growth in Russia during 2014, rising in total volume by 6% and in total value by 13%. Nevertheless, despite the emergence of the economic downturn i...