Planning for Business |Using statistics for business or franchise planning

IMPROVE YOUR MARKETING STRATEGY

Sarah operates a retreat/farm stay, and would like to know where to target her overseas marketing. She calls us, and is helped to locate information on the number of visitors arriving from various countries. This information is available free on our website.

Sarah now wants a more detailed breakdown, showing purpose of visit. She contacts our consultants who provide priced information consultancy data which assists her to target her overseas marketing.

Short term visitor arrivals, country of origin by purpose of visit (a) - March 2006

Convention/conference

Business

Visiting
friends/relatives

Holiday

Country of origin

no.

no.

no.

no.

New Zealand

3 675

13 729

21 048

33 277

United Kingdom

604

5 690

27 661

40 298

Japan

679

2 689

3 232

53 648

United States of America

1 181

7 102

8 800

21 667

China (excl SARs and Taiwan Province)

1 058

4 089

2 958

9 162

(a) Short term travel data are based on a sampled survey process and care needs to be taken when using such estimates for decision-making or policy evaluation.Source: ABS data available on request, Overseas Arrivals and Departures

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