Mobile Search Trends: What Can Mobile Search Do For You?

There are more than 1.1 billion global smartphone subscribers in the world today. IDC predicts there will be 76.9 billion mobile app downloads worldwide by 2014. As the smartphone market continues to skyrocket, so too does mobile search.

According to a recent Google survey, nearly three-quarters of those surveyed said they’re more likely to revisit mobile-friendly sites, yet 96 per cent have visited a site that doesn’t work well on their device.

What’s more, the survey found users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use; and 79 per cent said that if this were the case, they would return to search and look for another site.

Not to mention, 67 per cent of consumers surveyed are more likely to buy online when the site meets their mobile needs.

Why You Need Mobile Search for Yor Website

Today, nearly every person you pass on the street is carrying a small computer in his or her pocket. It is essential for your business to take advantage of this opportunity by organizing information in such a way that it becomes universally accessible from any device, anywhere.

People aren’t using mobile to search for different things, they’re just searching at different times.
Your mobile search needs to work as effectively as the search service that has been designed for desktop computer search.
Your search engine should be able to simply detect what device your vistors are using and deliver results that are optimized for the specific device and user context.

Location Aware Mobile Search

Mobile search lets you look up restaurant reviews when you’re standing at the front door. It offers an address for a shop you want to visit after lunch. Mobile search tends to peak on evenings and weekends, when consumers are on the go, whereas desktop search is higher on weekdays, when people are at work.

Mobile search is a new and effective way to reach potential customers. And these customers are most inclined to be performing local searches on mobile, meaning they’re in the neighborhood and more likely to be ready to spend.

Nearly half of mobile queries have local content – and 46 per cent pertain to infotainment. Consumers are using the web on their smartphones to find out what to do and where to go next. Is your business prepared to pull up and answer to this demand?