Abercrombie and Fitch: the second American brand in weeks to tackle consumer concerns about price disparity

Abercrombie and Fitch consumers likely tweeting about their most recent purchases (Garry Knight)

Looking for a T-shirt to cheer on a favourite fake sports team, but don’t want to shell out the cash? You’re in luck, because Abercrombie and Fitch is offering 30 per cent off everything in its Eaton Centre location and is removing price tags that show both Canadian and American prices. The move comes after J. Crew lowered Canadian prices online last week amid a backlash from customers unhappy with the disparity in pricing between Canadian and American retailers. Abercrombie is being vague on details, with spokesman Eric Cerny saying, “I cannot comment on our specific plans, but we are looking at a few things that we think will help improve the sales trend in Canada.” Hey Abercrombie, if you want to increase sales, just open branches at Western and Queen’s University—first-year students will be lined up around the block.

3 thoughts on “Abercrombie and Fitch: the second American brand in weeks to tackle consumer concerns about price disparity”

It’s about time. Just got back from the states – school shopping for our kids. Couldn’t believe the price difference for stores like Abercrombie & Fitch and Holister.
There shouldn’t be a price difference our dollar is on par with the American dollar.