The Big Burger King Revamp Is Finally Here

Burger King hasn't had the easiest time of late, what with the shrinking sales numbers and having been topped, officially, by Wendy's. But this week marks the much-anticipated national debut of ten new menu items at the chain, the biggest product launch in its 58-year history. Among those additions: chicken strips (seen above), two snack wraps, three salads, two fruit smoothies, and two frappés. Yes, the burger chain is a little late to the party when it comes to mochas and leafy greens, and yes, it all sounds a bit cribbed from the McDonald's playbook, but better late than never, I suppose?

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More exciting for some might be the new ad campaign, starring Jay Leno, David Beckham, Mary J. Blige, Salma Hayek (in Spanish!), and none other than Esquire cover lady Sofia Vergara. Also in the works are a home-delivery service, being tested with food carts around the country, and an upgrade to BK's chairs so that they "feel more like couches," among other things. If all goes according to plan, the changes might just win over all those moms whose health concerns and recurring night terrors about "The King" previously kept them at bay. As for the core demographic — young, hungry men — well, who doesn't like chicken strips? [USA Today]