Company Use of Twitter Is Significantly Increasing

When you launch a business, you invest in a branding package – the logo, website, cards, marketing materials, create a sales strategy and a marketing plan. In addition, it’s really smart and important to join some local and national professional organizations and blend your online and in person worlds.

Your personal and business brand represents who you are, what you do and whom you serve. Your branding is everything you do to get yourself out there. So are you taking Twitter seriously as an integral part of your social media mix?

“Twitter is an important social media business tool. Not only do 84% of respondents say their company’s use of Twitter will increase, 46% say it will do so by a significant margin.”

Social Media Examiner[1], reports 88% of marketers believe their social media efforts have generated more exposure for their businesses, and Twitter is leading this charge:

“140 characters and 2.7 seconds” to get attention have forced us all to be really focused on a clear, concise, succinct message.”

Twitter is about attracting the right followers. Followers who have a commonality, mutuality and are active with each other. Smaller more homogeneous, engaged tribes are more effective with Twitter.

The amazing thing about Twitter is it has become the go to, immediate, real time source of news, information and announcements for just about anything you can image from storms, deaths, politics and disasters that most of the major media sources get their information from.

Considering how many social networking and marketing choices have emerged and died off the past five years, Twitter is still serious, strong, vibrant and relevant.