What’s the ROI of S E O Campaign?

The ROI of S E O varies from one industry to the next. How valuable would it be to your business to come up as the top recommendation when your customers are actively searching for your services?

Let’s look at an example. 320 people search for the exact phrase “event venue Houston” every month (not to mention those who search for slight variants, like “event venues Houston” etc).

Being the first result on Google would bring ~110 people to your website every month who were actively searching for event venues in Houston, many of whom had never heard of your brand before. Assuming 0.5% of those people booked an event venue JUST ONCE, this one search term would bring you 6-7 new customers every year.

Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability.

Authority is a measure of how reputable your website is in the eyes of Google and other search engines.

Relevancy helps Google to understand what your website is about so it can send the right people to your website.

If you type “shoes ” into Google, Google will sift through trillions of web pages and order them based on how trustworthy they are, and how relevant they are to “shoes .”

S E O campaign is all about helping Google to better understand your website, while also increasing your authority so you start appearing for the search terms that are most valuable to your business.

Content marketing is the cornerstone of S E O: Search engines like Google are obsessed with giving searchers what they’re looking for. When search engines find websites that provide useful information, they reward those websites by ranking them higher in search results.

The more high-quality content you write, the higher you will rank for the search terms that your customers are looking for.