Some user characteristics for your product might be chosen “by design” when you define your target market and product positioning strategy. For instance, by targeting a product towards children, you’re intentionally restricting the age range of the target user group to a certain range.

If you are making any assumptions about your users and target market, it is a good idea to test your assumptions. But research costs time and money, and so especially in smaller projects, you will have to weigh the cost-benefit ratio of improving the quality of the information you’ll be using for future decision-making.

My book, Designing Usable Apps, is now available!

Welcome!

Hi, I'm Kevin Matz, founder of Winchelsea Systems Ltd. and creator of the ChapterLab word-processing app. This is my blog about usability and UX design for websites and software products. Let me know what you think!