MORNING FIRE. "WESH 2 NEWS AT 5" CONTINUES. SHE SELLS SEA SHELLS BY THE SEASHORE. OR AT LEAST SHE DID. SALLY'S WELL-KNOWN BUSINESS IN FLAGLER BEACH, THE SEASIDE SHOP, CAUGHT FIRE THIS MORNING AND IS A TOTAL LOSS. FLAMES TORE THROUGH THE BUSINESS AND ATTACHED APARTMENT. HER DAUGHTER TELLS US SALLY HAD TO CRAWL FOR HER LIFE. DLAR METS JOINS US LIVE FROM -- CLAIRE METZ JOINS US LIVE CENTRAL AVENUE. UNREAL. SEASIDE SHOP HAS BEEN AROUND FOUR DECADES. LITERALLY A FIXTURE ON THIS STREET. YOU CAN SEE THE ENTIRE ROOF COLLAPSED. NO ONE WAS HURT AND ADJACENT BUSINESSES WERE SAVED. SHE ALWAYS WANTED TO LIVE IN A CUTE LITTLE TOWN AND HAVE A CUTE LITTLE SHOP BY THE SEASHORE. BUT GINA SAYS HER MOTHER'S DREAM IS LOST, RUINED BY A FURIOUS FIRE THAT SPREAD THROUGHOUT THE SHOP AND MOM'S ATTACHED APARTMENT. NEIGHBOR DANNY TROY SHARED HIS VIDEO AS FLAMES LEAPED INTO THE SKY. SALLY'S HUSBAND HAD LEFT FOR WORK. SALLY WAS STILL SLEEPING. SHE WOKE UP CHOKING FROM SMOKE AND SHE LITERALLY HAD TO KIND OF DO THE STOP, DROP AND CRAWL THING TO GET OUT. IT WAS ALREADY -- IT'S SUCH AN OLD BUILDING IT WAS JUST ENGULFED. IT WAS HUGE. IT WAS SHOOTING OUT OF THE SIDE WINDOW. BOBBI RENTS ANOTHER APARTMENT AT THE SITE. THOUGH RESCUERS WERE ON THE SCENE FAST, SHE SAYS IT WAS ONE STUBBORN FIRE. EVERY TIME YOU WOULD THINK THE FLAMES WERE DYING DOWN THEN WHATEVER THAT BUILDING MATERIAL WAS WOULD LIKE FEED IT AGAIN. THEN THE FLAMES WOULD SHOOT BACK UP. DESPITE THE BEST EFFORTS OF FIREFIGHTERS THE BUILDING IS DESTROYED. THE ROOF SAVED IN. THOUGH TYPICAL OF A PIRATE'S LIFE THIS LONE DECORATIVE STATUE MADE IT THROUGH. SO DID BUSINESSES IN THE LAW BUILDING NEXT DOOR. THEY WERE ABLE TO KEEP THE FLAMES AWAY BUT THE FIRE WAS A HARD ONE TO PUT OUT. IT DID FINALLY GO OUT BEFORE TAKING A SWIPE AT JESSICA'S THREE-MONTH-OLD SALON. WE DON'T EVEN HAVE ADVERTISING OUT YET. IT'S BRAND NEW. SO THANK GOD FOR THEM. THERE ARE SOME REASONS TO BE GRATEFUL. SEASIDE SHOP NOT ONLY KNOWN FOR ITS BUSINESS AND OWNER SALLY BUT FOR THIS PARTICULAR GARDEN ON THE SIDE. LOTS OF FOLKS ALWAYS TOOK THAT IN AS WELL. THE FIRE DID NOT DAMAGE THE GARDEN. SALLY JUST RETURNED TO THE SCENE A LITTLE WHILE AGO AND I ASKED HER ABOUT REBUILDING. SHE WILL DEFINITELY BE BACK AT THE SITE. WHETHER IT IS JUST A HOME OR A BUSINESS UNCLEAR. NO WORD ON WHAT LED TO THE BLAZE.