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One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if not decades) and I […]

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]