After this news, you might need to buy a new beauty bag to hold your haul: Marc Jacobs Beauty has made its Instagram account shoppable. Say adios to the pesky problem of not being able to click links on photos and hello to product information delivered right to your inbox.

Their innovative step comes in the form of a weekly newsletter. First, users sign up with their email addresses and Instagram handles. Then, they can double-tap freely with the knowledge that the purchase information for any image they like with the hashtag #shopmjb will land in their inbox. It's that easy! "They're product junkies," says Kelly Coller, senior director of Kendo Brands (which represents Marc Jacobs Beauty) about why this draws customers in. Also on the way: speciality items and deals to make people more inclined to sign up for the service.

Rather than relying on a different e-commerce app, Marc Jacobs Beauty decided to come up with its own. It's been a project since last spring, and they've already "exceeded [their] initial goals" according to Coller.

She explains that their team thought the app would be perfect for Marc Jacobs Beauty's customer demographic of 25 to 35, which is slightly younger than other luxury beauty customers. "... the driver for the brand is 'luxury reinvented,'" she says. Given that the brand is big on innovative methods of interacting with customers, this seems like a step in the right direction.