JAPHLAMES with burning message

UP-AND-COMING Rastafarian singer Japhlames said he intends to uplift society with his new single, In This World I'm Living In.

"The track is about the everyday challenges inner-city people go through. It is a conscious, culture tune directed to the rich and greedy," he said.

Slated to be released this month, the single is produced by Corner Blaxx production.

According to the 26-year-old, Jamaica's music has been suffering from setbacks due to the proliferation of songs highlighting sexual prowess and material possessions.

"I will not be a part of the 'freakiness' or hype that is in music business... a just positive messages," he said.

Japhlames (given name Kenneth Bailey-Matthews), who is also a graphics artist, said it is not easy for conscious music for take off but he's determined to press on.

"There is a bias in the music... It is easy to gravitate to madness than uplifting music to get a listening ear," he said.

A former Pembroke Hall High student, the singer said he is motivated by the messages of Sizzla Kolonji, Chezidek, Lutan Fyah and I Wayne.

His other releases include Gift To the Earth, Nice World, and Two Sides of My Concern.

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