We will hear NO too many times along the road, but the persistent ones are the only ones that will get it. That’s the way UMBRA got a lot of achievements. One of them is having KARIM RASHID as a designer.

UMBRA always introduces the designer of the product that you are buying. It is a risk because none of the other design companies use this strategy, but it is really a motivation. They say: “Your name will be in your design”.

The more we design, the more ideas we get. We can give live to a simple function, put attitude to the products that we interact with. “A designer talks trough his objects”. Start with a vision, give a shape to the main function you want to solve, make creative spaces, create timeless impressions, and highlight the value of the product not the Price!

There are always obstacles when you are innovating, because innovate is to create something you haven’t seen before! But don’t get desperate, if is good idea it will go out. Garbino’s wastebasket design. Which required a complex mould, because of the organic shape. But the product is too successful it is exhibited in MoMa.

It is important to collaborate wit people that can give different knowledge from yours. Free thinking + objective thinking + balance. UMBRA counts with a collaboration program with students. And some of their projects are now iconic products of the brand.

Finally we got the chance to ask Paul Rowan “What’s his definition of design?”. We love his answer.

“We are always surrounded by a design environment, but we have become in people that adapts easily, to the existing stuff, with out looking beyond. Design ties to change everything around us, and invite us to observe and be creative, instead of adapting to stuff. We can open our eyes and reinvent all around. We can make the difference!”.