A century after Michigan native John and Horace Dodge created the Dodge Brothers Motor Car Company, their spirit lives on in a new advertising campaign being launched today in television spots for the 2015 Dodge Challenger.

The cinematic "Ballroom –- They Dreamed Big" is the first ad in a series capturing the spirit and passion the Dodges had for making great cars and how that vision is still driving the Dodge brand.

The "Born Makers" commercials are narrated by Kevin Yon, a Rockford resident who is the voice behind the Chrysler brand's "Born of Fire" commercial that debuted during Super Bowl XLV, and features Detroit-born artist-singer MoZella performing the vocals behind the Minnesota-born Bob Dylan's "Things Have Changed" track.

Welcome back to The River's Loyal Listeners Club

It appears that you already have an account created within our VIP network of sites on .
To keep your personal information safe, we need to verify that it's really you.
To activate your account, please confirm your password.
When you have confirmed your password, you will be able to log in through Facebook on both sites.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Welcome back to The River's Loyal Listeners Club

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://rivergrandrapids.com using your original account information.