Getting Smarter is Getting Easier

HowStuffWorks.com Brings Its Smarts to the App Store with New App for iPhone and iPod touch

ATLANTA - December 7, 2010 - HowStuffWorks.com, the award-winning source of credible, unbiased, and easy-to-understand explanations of how the world actually works, has announced its HowStuffWorks App is now available on the App Store offering iPhone and iPod touch users over 30,000 ways to get smarter on-the-go.

The HowStuffWorks App delivers a holistic navigation experience with thousands of articles, plus custom audio and video podcasts, accompanied by each hosts’ blog and social feeds. Users can read while they stream, comment and share all from within the App. Any user can also pick their favorites and get updates through Push Notification when new episodes are available.

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Now millions of devoted fans can bring HowStuffWorks to life through real-time dialogue via Facebook and Twitter with featured podcasters, such as iTunes chart-toppers, Josh Clark and Chuck Bryant of Stuff You Should Know. The App also features three original video series including Stuff of Genius and Stuff They Don’t Want You to Know as well as thousands of facts to make any user the smartest person in the room at their next cocktail party.

“When we began development of the App, we looked at it through the eyes of our audiences,” said Jason Hoch, VP, Product Development, Discovery Digital Media and HowStuffWorks.com. “Our team is so passionate about the content we produce, and we wanted to really showcase the depth and breadth of this content for iPhone and iPod touch users.”

The HowStuffWorks App is available free from the App Store on iPhone and iPod touch.

The app was developed in partnership with 23 Divide Studios of Los Angeles and is ad supported.