Ask any avid fantasy sports player what their most devastating moment was from a past fantasy contest and, with a pained look, they will likely conjure up a memory of lost points due to player injury or unexpectedly poor performance. Zobee, an Atlanta-based fantasy sports technology company is tackling this problem with Fantasy Coach. Fantasy Coach empowers players to make in-game roster substitutions, adding a whole new level of control, interactivity and fun to fantasy sports.