Content Guidelines

Vertical Ads

Description: These ads display at 44 campus locations and in the online gallery.

Horizontal Ads

Images

Acceptable formats: JPEG, PNG, PDF

Color Profile: RGB (CMYK must be converted to RGB before submission)

Resolution: 1920 x 1080 pixels

Videos

Resolution: 1280 x 720 (1920 x 1080 maximum)

Format: H.264 MPEG4 with AAC Audio

Bitrate: Around 8,000 kbps (8 mbps)

Length: 15 seconds.

Description: These ads display at 24 campus locations, on the UVLink Web Page, and in the online
gallery.

Entertainment Ads

Recommended Resolution: 1280 x 720 (1920 x 1080 maximum)

Recommended format: H.264 MPEG4 with AAC Audio

Other Supported Formats: MPEG, MPEG2, MOV, WMV

Video Codecs: H.264, WMV, MPEG4

Audio Codecs: WMA, PCM, MP3, WAV, AAC, uncompressed

Bitrates: No less than 8000 kbps (8 mbps), Constant Bitrate (CBR).

Quality: If the software you are using asks for an encoding quality, always use high or best.

Length: 2-5 minutes

Video Issues

Videos should rendered to cover the full frame of video in a 16:9 ratio. Black bars
on the top and bottom should be avoided, although they may be tolerated when minimal.

Banner Ads

Description: These ads display at 3 campus locations in the Liberal Arts Building, Sorenson Student
Center, and Student Life and Wellness Center.

Static Image

Acceptable formats: JPEG, PNG

Color Profile: RGB (CMYK must be converted to RGB before submission)

Resolution: 5760 x 1080 pixels

Animated

Acceptable formats: MP4 (MPEG4)

Codec: H.264

Resolution: *4096 x 768 pixels

Duration: 7-12 Seconds

*The video resolution is constrained by the video format itself. An MPEG4 cannot
be any larger than 4096 pixels.

Banner Design

Banners should include as little text as possible. Special care should be taken to
ensure that dates, times, and locations of events are clearly written and sized appropriately.

Provided templates include guides to help when placing text. Avoid placing text characters
directly on the guides themselves when possible. These indicate where the seams between
the displays will be.

For event specific banners, the upper right hand corner should not include any text
elements. This area is reserved to include a “Today” or “Right Now” graphic on the
day and time of the event.

Vertical and Horizontal Templates

Download and unzip the files below in order to use the the provided templates. Be
sure to save your completed poster in the jpg format. Mac users, please be aware of
the additional steps necessary in PowerPoint. A set of instructions has been included
with the PowerPoint templates.