Flybits hosting hackathon to push mobile personalization

Between April 8th and April 10th, Flybits is hosting the Context Camp 2016 hackathon in Toronto with the goal of “pushing the limits of mobile personalization.”

Flybits is a context-as-a-service platform that allows its enterprise customers to create personalized mobile experiences for their users, by gathering all available data that make up a user’s context beyond location-based services. As the company wants to stay on the cutting edge of the new ‘context awareness’ movement, it is calling on developers and designers to build mobile apps or enhance an existing feature within Flybits.

“A Flybits hackathon gives us the opportunity to work and engage with Toronto’s highly talented pool of developers and UI/UX designers,” said Abid Velshi, director of product delivery at Flybits. “By opening up the Flybits platform, participants get a chance to learn about advancements in mobile personalization and contextual awareness and at the same time, bring their innovative ideas for apps and services to life.”

Judges for the hackathon include representatives from TD Bank, Deloitte-owned Doblin, and Real Ventures. For its part, the Flybits team will be on the lookout for top talent, with potential internship and full-time opportunities.

The first place team takes the top prize of $5,000, with additional prizes like a People’s Choice Award being announced in the coming weeks.