Tumblr has updated its iOS and Android apps to bring a raft of new features which makes content creation and sharing easier, while the discovery process has also been aided to allow tag following and make blogs from friends easier to find.

Mobile users can now share and reblog posts that they read on their device faster, using an improved ‘Reblog’ button and ‘advanced sharing’ options, which distributes content to Twitter, email or opens in a browser. Tags can now be tracked for discovery, for example allowing you to keep up with all ‘iPhone’ tagged Tumblr blogs.

Blogs from Facebook and on-device contacts can also be found through the app, which has added new shortcuts and boasts revamped alerts that ping when a user has new likes, reblogs or follows.

The light blogging service reached 200 billion posts and 50 million blogs in March and the new app updates continue its focus on encouraging content and activity on mobile.