Hispanic / Latino

Media & Marketing

INTERNATIONAL CONFERENCE

— FEBRUARY 21-23, 2019 —

CULTURE, MEDIA & MEASUREMENT

Culture, identity, and language continue to wield considerable influence in Hispanic/Latino-oriented media and marketing even as data capture and advanced analytical techniques develop apace in media industries. The 7th Hispanic/Latino Media & Marketing International Conference will bring together scholars, media industry professionals, and students to examine these issues and other important topics. This biennial conference, which has its foundational roots in Texas, will be co-hosted by the College of Media & Communication at Texas Tech University and the Department of Communication at the University of Texas at Arlington.

Three distinct characteristics of this conference are: active participation by professionals working in Hispanic/Latino media, contributions from U.S.-based and international scholars, and involvement by students from many universities. These legacies will be kept with panels and keynote addresses featuring industry professionals, participation by diverse researchers, and special panels, workshops, and career advising sessions for student attendees.

The conference’s location in the Dallas-Fort Worth metroplex will facilitate attendance and participation by media professionals and students from the area, and offers an array of entertainment and dining options. Arlington, Texas, is located at the center of one of America’s largest and most affluent metropolitan areas and is home of the Dallas Cowboys, the Texas Rangers, and Six Flags theme park.

Host Departments and Institutions

University of Texas at Arlington

The University of Texas at Arlington (UTA) is a growing Carnegie Research-1 institution committed to life-enhancing discovery, innovative instruction, and caring community engagement. With a projected global enrollment over 58,000, UTA is a Hispanic Serving Institution (HSI) that provides students world-class faculty members and more than 180 bachelor’s, master’s, and doctoral degrees in a broad range of disciplines.

Department of Communication

The Department of Communication at the University of Texas at Arlington is a diverse community of engaged award-winning scholars and educators, enthusiastic students, and dedicated staff. With undergraduate majors in six areas of specialization, an Emerging Media Certificate program, a NATAS award-winning Spanish-language television newscast, and a Master’s program that draws upon the expertise of faculty in Communication Studies, Communication Technology, and Mass Communication, UT Arlington offers a wealth of opportunities.

Hispanic Media Initiative

The Hispanic Media Initiative (HMI) is a program in the Department of Communication at The University of Texas at Arlington (UTA) focusing on the advancement of Hispanic media education, journalism, and research. More information at www.utahispanicmedia.com.

Texas Tech University

Texas Tech University, a comprehensive public research university, aims to provide the highest standards of excellence in higher education, foster intellectual and personal development, and stimulate meaningful research and service to humankind. Classified in the Highest Research Activity category by the Carnegie Foundation, Texas Tech’s enrollment of undergraduate Hispanic students reached 27 percent in fall 2017, making the university eligible for Hispanic-Serving Institution (HSI) status.

College of Media & Communication

Texas Tech’s College of Media & Communication serves approximately 1,800 undergraduate majors across four departments: Advertising, Communication Studies, Journalism & Creative Media Industries, and Public Relations. A department of Professional Communication is under development. Three MA programs enroll 235 students, and the Ph.D. program 35 students.

The Harris Institute’s mission is to promote teaching and research that improves society’s understanding of Hispanic-oriented and international communication, including the significant connections between them. The Institute supports campus activities, interdisciplinary collaborations, and interaction with individuals and organizations in the region, state, nation and globally. More information at HIHIC’s website.

PROGRAM

EVENT LOCATION

E. H. Hereford University Center, Second Floor

University of Texas at Arlington

300 W First St, Arlington, TX 76019

THURSDAY, FEBRUARY 21

#HLMM2019 Opening Reception — 7 - 9 p.m. — SOLD OUT!

Carlisle Suite, Academy Room, Second Floor

E. H. Hereford University Center

University of Texas at Arlington

300 W First St, Arlington, TX 76019

KEYNOTE SPEAKER

HUGO BALTA

MSNBC Senior Producer and President of the National Association of Hispanic Journalists (NAHJ)

FRIDAY, FEBRUARY 22

Coffee

Friday, February 22, 8:30 – 8:50 am — Río Grande Room

General Session: Diversity & Inclusion in Media

Friday, February 22, 9:00 – 10:00 am — Río Grande Room

A conversation with Hugo Balta about diversity & inclusion in media.

Moderator:

Julián Rodríguez, University of Texas at Arlington

Guest:

Hugo Balta, MSNBC Senior Producer and President of the National Association of Hispanic Journalists (NAHJ)

Media & Ethnicity Research

Friday, February 22, 10:15 – 11:15 am — Pedernales Room

Enrique Becerra, Texas State University, and Sindy Chapa, Florida State University: Target- Ethnic-Specific Ads on Age of Diversity Acceptance: A Study of U.S. Ethnic Groups’ Ad Preferences

History and Goals for the Future: National Association of Hispanic Journalists (NAHJ)

Friday, February 22, 10:15 – 11:15 am — San Saba Room

Moderator:

Vinicio Sinta, Texas A&M University—San Antonio

Panelists:

Hugo Balta, MSNBC Senior Producer and NAHJ President

Leslie-Anne Frank, Director of NAHJ Next Generation Initiatives

Making the Switch from Journalism to PR and Media Relations

Friday, February 22, 10:15 – 11:15 am — Concho Room

Making the Switch from journalism to public relations may appear like an easy transition, but is it really? Two former journalists will share how they made the switch from news to public relations and media relations. Learn how they use their journalism skills to do their job, and also find out how they dealt with any challenges.

General Session: Research and Marketing Advances Using Big Data (Lunch provided)

Friday, February 22, 11:30 – 12:45 pm — Río Grande Room

Moderator:

Héctor Rendón, Texas Tech University

Guests:

Ashley Coffin, Brand Strategist & Account Planner, LatinWorks

Mike Reid, Vice President - Multicultural, Pandora Media

Expo Hall + Meet & Greet

Friday, February 22, 12:45 – 1:45 pm — Guadalupe Room

Meet our sponsors and learn about opportunities and how Hispanic/Latino Media & Marketing is applied in their organization

Emerged Communication Technologies in Latin America

Friday, February 22, 2:00 – 3:00 pm — Pedernales Room

New technologies are essential components to allow the Latin American economy to prosper and build bridges with nations around the world. To that end, Latin America must educate its citizenry to develop innovative mindsets and think digitally. For a region with a large education gap, high barriers to entry, and sometimes criticized as being too regulated, public and private sector collaboration is needed to train the next digital workforce. The presentations in this panel address the barriers and opportunities regarding communication technologies currently emerging in Latin America, and the differences among countries like Brazil, Chile, Colombia, and others in their implementation.

Moderator:

Christian Zlolnisky, Director of Center for Mexican American Studies, University of Texas at Arlington

Panelists:

Stephani Calderon, Digital Consultant Analyst at Accenture, The University of Texas at Austin

Andres Lesmes, International Business Major, Center for Mexican American Studies, The University of Texas at Arlington

Brenda Serrano, Business Management Major, The University of Texas at Arlington

Threats to Mexican Journalism

Friday, February 22, 2:00 – 3:00 pm — Palo Pinto Room

Moderator:

Kent Wilkinson, Texas Tech University

Alexandra Ellerbeck, North American Program Coordinator, Committee to Protect Journalists

Josefina C. Santana and María Elena Gutiérrez Rentería, Universidad Panamericana: A crisis of trust: Mexico, its media, and its institutions

Practical strategies to bring real-life journalism experiences to the classroom.

Moderator:

Sindy Chapa, Florida State University

Panelists:

Kay Colley, Texas Wesleyan University

Tracy Everbach, University of North Texas

Carolyn Brown, University of North Texas

Podcasting on a Budget

Friday, February 22, 2:00 – 3:00 pm — Red River Room

Podcasting is an effective and fairly inexpensive way to build an audience and provide your customers with a target demographic. Learn about the pros and cons of podcasting and best practices for starting a podcast on a budget.

Trainer:

Lance Liguez, Former WBAP Reporter and Radio ‘Guru’ Faculty at the University of Texas at Arlington

Student Journalists: Delivering Impactful Stories

Friday, February 22, 3:15 – 4:15 pm — Pedernales Room

Student journalists are breaking news stories and creating headlines at the local and national level. Learn how college newspapers expose issues affecting Latino students and how these student journalists create multiplatform momentum for their stories.

Moderator:

Ignacio Ruiz-Pérez, University of Texas at Arlington

Panelists:

Narda Pérez, Social Media Editor, The Shorthorn, University of Texas at Arlington

Brian López, News Editor, The Shorthorn, University of Texas at Arlington

Carmina Tiscareño, Life and Entertainment Editor, The Shorthorn, University of Texas at Arlington

Mexican Elections & Political Communication

Friday, February 22, 3:15 – 4:15 pm — San Saba Room

Moderator:

Héctor Rendón, Texas Tech University

Panelists:

Josefina C. Santana, Universidad Panamericana, México

Gabriel Domínguez Partida, Texas Tech University

María Elena Gutiérrez-Rentería, Universidad Panamericana, México

﻿Young Latinos and Social Media

Friday, February 22, 3:15 – 4:15 pm — Concho Room

Young Latinos are a powerful ascending force in the United States. Their current and future influence pose vital questions: What are the social media habits of young Latinos? How can media professionals reach this demographic and engage with them online? And how can young people use social media tools to shape the world and further their own goals? We will address these questions and discuss these and other topics about young Latinos and social media in this session.

The most powerful and versatile video equipment is in your pocket. Learn how to use smartphones and tablets to create compelling high-quality video that is ready to be published and shared in little time and with very few clicks.

Univision23-Dallas Presents: The Power of 360 Marketing in Hispanic Media

Friday, February 22, 4:30 – 5:30 pm — Palo Pinto Room

Learn how to utilize multiple digital platforms to market your product to its fullest potential in a local market. Whether it’s a television show, a segment, a community event… we will show you techniques that you can apply to any marketing campaign.

Moderator:

Sussy Ruiz, Independent media professional & adjunct faculty at University of North Texas

María Elena Gutiérrez Rentería: History of Media Business in Latin America

Daniel de la Miyar: A descriptive analysis of the representation of social status through Spanish print media.

﻿Documenting the Latino Experience on Film

Saturday, February 23, 10:15 – 11:15 am — San Saba Room

Moderator:

TJ Martinez, Assistant Professor of Practice in the College of Media and Communication, Texas Tech University

Panelists:

Alberto Avedaño, President of Latino Impact Media

Viviana Rojas, Research affiliate with RTF, University of Texas at Austin, and lecturer, Schreiner University

Paul Hunton, General Manager at Public Broadcasting Services Texas Tech Public Media, and Adjunct Instructor in the College of Media and Communication, Texas Tech University

﻿Best Tips on Finding Your First or Next Job in Journalism

Saturday, February 23, 10:15 – 11:15 am — Concho Room

Is college graduation around the corner? Or are you on the job and your contract is about to expire? Come to this panel and find out some of the best tips to get your foot in the door at a newspaper, digital site, radio, or TV station. Who should you be contacting and how important is it to make sure your social media part of the plan? Don’t get left behind.

If you have good sources and stories, you’re going to make the front page of a newspaper, lead the news on your local TV or radio station. Avoid becoming the “spoon fed” reporter in your newsroom and break your own stories. Come to this panel and learn how reporters find sources, gain their trust and get exclusives.

Moderator:

Rebecca Aguilar, Freelance reporter & SPJ Diversity Chair

Panelists:

Jenny Manrique - Dallas Morning News/Al Día reporter

Alicia Barrera - KSAT News Reporter, San Antonio, TX

Kenny Molestina, CBS11 (KTVT) Anchor/Reporter, Dallas, TX

Teaching Latin American Cinema

Saturday, February 23, 11:30 – 12:30 pm — San Saba Room

Moderator:

Gabriel Dominguez, Doctoral Student, Texas Tech University

Panelists:

Daniel García, Assistant Professor, Department of Art and Art History at the University of Texas, Arlington

Juan Llamas-Rodríguez, Assistant Professor, School of Arts, Technology and Emerging Communication, University of Texas at Dallas

Gabriel Durán, Lecturer, Department of Media Arts, University of North Texas

Marketing, Representations, and the Border

Saturday, February 23, 11:30 – 12:30 pm — Concho Room

Christina Jimenez Najera, Texas Tech University: “I Feel Like a Woman”: An Analysis of Attitudes and Perceptions of Body Ideals Between Hispanic and Non-Hispanic Young Adult Women

María de los Ángeles Flores and Manuel Chavez, University of Texas at El Paso: The Agenda Building Effect of Donald Trump in the 2016 Presidential Race: The case of the U.S.-Mexico Border

﻿Closing Reception – Open to all Attendees

Saturday, February 23, 12:45 – 2:00 pm — Río Grande Room

EVENT PARKING

REGISTER YOUR VEHICLE

Please enter your vehicle information in the link below to obtain a parking e-permit for your vehicle to park on campus during your event. This will give your vehicle access to park in the designated lot noted on the link's event page. Any vehicle parked on campus without an e-permit will receive a citation. You only have to register once.

For visitors using a rental car: You can register your vehicle after parking on campus. Once parked, reference your rented vehicle’s license plate number and then enter it into the link below.

You may park in any space not marked as reserved, service vehicle, blocked by cones, or an ADA space without the proper permit. This permit is valid only for the date and times of your event. If you have any comments or concerns, please contact us at parking@uta.edu or (817) 272 – 3907.