Applied, it adds warmth, shimmer, glossy shine, and lightens my natural lip color just slightly. The color itself appears semi-sheer, so it’s the kind of shade that will look different applied depending on your natural lip color. I could see this complementing a lot of the richer coral lipsticks on the market. The formula is supposed to feel featherweight, contain Hyaluronic spheres that “keep lips smooth and moisturized,” and also has “mirror-like micropearls [that] reflect light.” It is very comfortable to wear with a thin, lightweight consistency that is lightly hydrating and never feels gritty. The shimmer doesn’t travel during wear, though the wear time could be improved upon–I was only able to get wear of a mere two and a half hours with this particular shade.