I'm pretty sure that the people this is marketed to can easily afford something like this and probably need it.

People like celebrities, professional athletes, etc. who wouldn't get a moment's peace going out in public.

Which is why the concept seems a bit extreme to the average Farker.

And, let's face it, if I could afford something like this, I'm sure it would be a welcome relief from the screaming kids, people who talk on their cellphone, etc. that always seem to inhabit the theater when I am there.