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National Bank Direct Brokerage Expands its Service Offer to Self-Directed Investors

MONTREAL, Nov. 15, 2013 /CNW Telbec/ - National Bank Direct Brokerage is
announcing the launch of two offers for active, high net-worth
investors.

The two new offers, Advantage Direct Brokerage and Private Direct Brokerage, found under our Distinctive Services tab, propose high-end services that meet the specific needs of certain
independent investors.

"National Bank Direct Brokerage received the highest client satisfaction
rate among direct brokers, according to a survey published this fall by
J.D. Power. Our mission is to provide Canadian investors with a
comprehensive, flexible and competitive direct brokerage solution. We
believe that Advantage Direct Brokerage and Private Direct Brokerage are perfectly in line with this objective," stated National Bank Direct
Brokerage President Nancy Paquet.

In particular, Advantage Direct Brokerage provides investors with:

Support and guidance from our most experienced representatives

Priority telephone access

10% off the commission when they trade options via our electronic
systems

10% off the commission when they trade equities, options or ETFs by
telephone, with a representative1

A free personalized annual report on their accounts, upon request

To benefit from the Advantage Direct Brokerage services, investors and their immediate family (spouse and children)
must have at least $500,000 in assets held at NBDB, or carry out a
minimum of 300 equities, options or ETF trades each year with NBDB.

Investors who meet one of these criteria still have the possibility of
trading for as little as $6.951 when they carry out their trades electronically.

For its part, the Private Direct Brokerageservice provides investors with:

A dedicated Account Manager

Private telephone access

Follow-ups for renewing investments about to mature

20% off the commission when they trade equities, options or ETFs by
telephone, with a representative1

Free personalized reports on their accounts

To benefit from the services offered under Private Direct Brokerage, investors and their immediate family (spouse and children) must hold
assets totalling at least $1,000,000 with National Bank Direct
Brokerage. NBDB is happy to extend this offer to other members of their
family, including parents and grandchildren.

By choosing Private Direct Brokerage, investors can enjoy all the advantages of the new sliding scale
commission structure, which will allow them to trade for as little as
$9.95 when they carry out their transactions electronically.

About National Bank Direct BrokerageNational Bank Direct Brokerage is a wholly owned subsidiary of National
Bank of Canada. National Bank Direct Brokerage offers no advice and
makes no investment recommendations. The client alone is responsible
for the financial consequences of his or her investment decisions.
National Bank Direct Brokerage is a member of the Canadian Investor
Protection Fund.

About National Bank of CanadaWith $187 billion in assets as at July 31, 2013, National Bank of Canada
(www.nbc.ca) together with its subsidiaries, forms one of Canada's leading
integrated financial groups, and has been named among the 20 strongest
banks in the world by Bloomberg Markets magazine. The Bank has close to
20,000 employees and is widely recognized as a top employer. Its
securities are listed on the Toronto Stock Exchange (TSX: NA). Follow
the Bank's activities via social media and learn more about its
extensive community involvement at clearfacts.ca and commitment.nationalbank.ca.

SOURCE: National Bank of Canada

For further information:

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