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It’s hard to believe that 2013 is almost over. But with the holidays approaching quickly, now is the perfect time to think about your brand’s goals for 2014. It’s easier to reach your goals and measure success when you have a solid plan in place.

I love TED Talks… They are always inspiring, and even if you don’t agree with everything said, they always provoke thought and make you consider another perspective. This TED Talk by Shawn Achor on The Happy Secret to Better Work is a nice positive one to start out a work week!

With the fast-paced nature of PR, it’s essential to have all the necessary PR tools in place prior to any media outreach. But as an up-and-coming brand, budgets can be tight, and it can be difficult to determine where you’ll get the most bang for your buck. Below we help define a few items that you should spend and save on:

As publicists, we often hear from brands that one of their goals is to work with a brand or retailer with an established or complementary presence. These collaborations can be beneficial for both brands. For a boutique brand, collaborating with another company can offer credibility, as well exposure to a new and/or wider audience. Brands with an established presence and customer base, collaborate with emerging designers or boutique brands to offer their customers items that are unique and artisanal, yet complement their own product line.

What is a gifting suite? It is an event where brands pay a fee to offer products to celebrities in exchange for photos of the celebrity with the product. This can help to build brand recognition and a celebrity fan-base for the brands that participate. But for boutique brands with small gifting budgets, the cost to participate in these opportunities can far outweigh the benefits. Here are a few things to consider:

As a newer social media vehicle, Tumblr offers yet another avenue that businesses can utilize to explore and expand the reach of their brand. With an active community of users with easy re-blogging tools, it can make for an instantly viral method to share ideas from your company. What are some benefits?

Many of our clients are small businesses, and we’re proud of that! But with all entrepreneurial endeavors, every day poses new decisions – both right and wrong. Goop recently shared tips and words of wisdom from successful internet-based businesses, that are worth a second look.

Oftentimes, brands underestimate how much phenomenal photography can help the overall branding and look of their products. A photographer, who understands how to style/shoot products and make them look great as a still life, will help elevate the product – ultimately, making a difference to the overall perception of your brand.

Lately, I’ve been scrolling through photographer Nicole Hill Gerulat‘s work, and am so impressed by her still life shots. Nicole has the talent of making products look incredible, nailed. Below are some examples of Nicole’s work, but check out her site for more.