The Apptimize platform empowers you to run A/B Experiments across your technical stack.
Experiments can be used to quantify the impact of any change before rolling it
out live to your entire user-base.

An Experiment consists of a default control experience and one or more variants
to be tested. For each variant, Apptimize enables you to measure the impact on
important metrics like conversion events, engagement, retention, and revenue.