[Federal Register Volume 79, Number 113 (Thursday, June 12, 2014)]
[Notices]
[Pages 33717-33718]
From the Federal Register Online via the Government Printing Office
[FR Doc No: 2014-13794]
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DEPARTMENT OF AGRICULTURE
Food Safety and Inspection Service
[Docket No. FSIS-2014-0016]
Notice of Request for a New Information Collection: Food Safety
Education Campaign Tracking Research
AGENCY: Food Safety and Inspection Service, USDA.
ACTION: Notice and request for comments.
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SUMMARY: In accordance with the Paperwork Reduction Act of 1995 and
Office of Management and Budget (OMB) regulations, the Food Safety and
Inspection Service (FSIS) is announcing its intention to request a new
information collection for a food safety education campaign.
DATES: August 11, 2014.
ADDRESSES: FSIS invites interested persons to submit comments on this
information request. Comments may be submitted by one of the following
methods:
Federal eRulemaking Portal: This Web site provides the
ability to type short comments directly into the comment field on this
Web page or attach a file for lengthier comments. Go to http://www.regulations.gov. Follow the on-line instructions at that site for
submitting comments.
Mail, including CD-ROMs, etc.: Send to Docket Clerk, U.S.
Department of Agriculture, Food Safety and Inspection Service, Docket
Clerk, Patriots Plaza 3, 1400 Independence Avenue SW., Mailstop 3782,
Room 8-163A, Washington, DC 20250-3700.
Hand- or Courier-Delivered Submittals: Deliver to Patriots
Plaza 3, 355 E Street SW., Room 8-163A, Washington, DC 20250-3700.
Instructions: All items submitted by mail or electronic mail must
include the Agency name and docket number FSIS-2014-0016. Comments
received in response to this docket will be made available for public
inspection and posted without change, including any personal
information, to http://www.regulations.gov.
Docket: For access to background documents or comments received, go
to the FSIS Docket Room at Patriots Plaza 3, 355 E Street SW., Room 8-
164, Washington, DC 20250-3700 between 8:00 a.m. and 4:30 p.m., Monday
through Friday.
FOR FURTHER INFORMATION CONTACT: Gina Kouba, Paperwork Reduction Act
Coordinator, Food Safety and Inspection Service, USDA, 1400
Independence Avenue SW., Room 6067, South Building, Washington, DC
20250; (202) 690-6510.
SUPPLEMENTARY INFORMATION:
Title: Food Safety Education Campaign Tracking Research.
Type of Request: New information collection.
Abstract: FSIS has been delegated the authority to exercise the
functions of the Secretary of Agriculture (7 CFR 2.18, 2.53) as
specified in the Federal Meat Inspection Act (FMIA) (21 U.S.C. 601, et
seq.). FSIS protects the public by verifying that meat and poultry
products are wholesome, not adulterated, and properly marked, labeled,
and packaged.
FSIS, in partnership with the Ad Council, the Food and Drug
Administration, and the Center for Disease Control, has developed a
national public service advertising campaign to educate the public
about the importance of safe food handling and how to reduce the risks
associated with foodborne illness. The Ad Council and FSIS are seeking
approval of an information collection to help measure the impact of the
campaign. The collection will take the form of a survey among members
of the target audience, parents and guardians, age 20-45, who are
caregivers to children under the age of 12 and cook meals at home at
least four times per week. The survey will gauge awareness of the
advertising, attitudes regarding safe food preparation, and self-
reported prevention behaviors. The survey was fielded once prior to
launch of materials (benchmark) in 2011, and again in 2012 (wave 2), to
assess any shifts following campaign launch. A third wave of the study
is planned for later in 2014 to better understand current sentiments
surrounding food safe behaviors.
The Ad Council will use the same phone survey methodology in this
survey as in the benchmark and wave 2 surveys in order to allow for
comparison of any shifts in awareness, attitudes, and behavior over
time. While the respondents who participated in the benchmark or wave 2
surveys will not be the same as those in the wave 3 survey, the same
quotas will be set to ensure that the wave 3 sample characteristics are
similar to the prior waves (e.g., 40%/60% mix of men and women, ages
20-45 years old, mix of income levels). This approach allows us to
assess trends over time (2011-2014) on key campaign objectives.
Estimate of Burden: FSIS estimates that it will take each
respondent 15 minutes and each non-respondent 2 minutes to participate
in the survey.
Respondents: Consumers.
Estimated No. of Respondents: 1200 respondents and 6000 non-
respondents.
Estimated No. of Annual Responses per Respondent: 1.
Estimated Total Annual Burden on Respondents: 500 hours. Copies of
this information collection assessment can be obtained from Gina Kouba,
Paperwork Reduction Act Coordinator, Food Safety and Inspection
Service, USDA, 1400 Independence SW., Room 6077, South Building,
Washington, DC 20250, (202) 690-6510.
Comments are invited on: (a) Whether the proposed collection of
information is necessary for the proper performance of FSIS's
functions, including whether the information will have practical
utility; (b) the accuracy of FSIS's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (c) ways to enhance the quality,
utility, and clarity of the information to be collected; and (d) ways
to minimize the burden of the collection of information, including
through the use of appropriate automated, electronic, mechanical, or
other technological collection
[[Page 33718]]
techniques, or other forms of information technology. Comments may be
sent to both FSIS, at the addresses provided above, and the Desk
Officer for Agriculture, Office of Information and Regulatory Affairs,
Office of Management and Budget, Washington, DC 20253.
Responses to this notice will be summarized and included in the
request for OMB approval. All comments will also become a matter of
public record.
Additional Public Notification
FSIS will announce this notice online through the FSIS Web page
located at http://www.fsis.usda.gov/wps/portal/fsis/topics/regulations/federal-register.
FSIS will also make copies of this Federal Register publication
available through the FSIS Constituent Update, which is used to provide
information regarding FSIS policies, procedures, regulations, Federal
Register notices, FSIS public meetings, and other types of information
that could affect or would be of interest to constituents and
stakeholders. The Update is communicated via Listserv, a free
electronic mail subscription service for industry, trade groups,
consumer interest groups, health professionals, and other individuals
who have asked to be included. The Update is also available on the FSIS
Web page. In addition, FSIS offers an electronic mail subscription
service which provides automatic and customized access to selected food
safety news and information. This service is available at http://www.fsis.usda.gov/wps/portal/fsis/programs-and-services/email-subscription-service.
Options range from recalls to export information to regulations,
directives, and notices. Customers can add or delete subscriptions
themselves, and have the option to password protect their accounts.
USDA Nondiscrimination Statement
The U.S. Department of Agriculture (USDA) prohibits discrimination
in all its programs and activities on the basis of race, color,
national origin, gender, religion, age, disability, political beliefs,
sexual orientation, and marital or family status. (Not all prohibited
bases apply to all programs.)
Persons with disabilities who require alternative means for
communication of program information (Braille, large print, audiotape,
etc.) should contact USDA's Target Center at 202-720-2600 (voice and
TTY).
To file a written complaint of discrimination, write USDA, Office
of the Assistant Secretary for Civil Rights, 1400 Independence Avenue
SW., Washington, DC 20250-9410 or call 202-720-5964 (voice and TTY).
USDA is an equal opportunity provider and employer.
Done at Washington, DC, on June 9, 2014.
Alfred V. Almanza,
Administrator.
[FR Doc. 2014-13794 Filed 6-11-14; 8:45 am]
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