During my daily trawl of the technology, lifestyle and fashion pages of the online newspapers, I worringly came across an article in today’s Daily Mail Science and Technology section with the headline “Noel Edmonds launches ‘cosmic ordering’ app for iPhone users to call on the universe for help.”

Surely, no rational person would believe an iPhone app has any kind of spiritual or religious power and even more worringly, the brainbox behind the idea is Noel Edmonds, famed for catapulting Mr Blobby onto UK Television screens, say no more!