We Get It.That's Why We Made It.

As an organic food company, we've always admired nature's complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we're also a team of parents that know firsthand that life - and parenting - isn't always perfect. Because life happens, our goal was to design an organic formula we can feel good about feeding our babies and yours.

Premium Formula

Gentle formula

Premium Formula

Modeled after breast milk

Complete nutrition for baby’s first year

Easy on baby’s tummy

No corn syrup solids added

DHA* & ARA – help support brain and eye development

USDA Certified Organic & no genetically engineered ingredients

Milk from cows not treated with rBST**

Kosher dairy and gluten free

*Water-extracted DHA
**No significant difference has been shown between milk derived from rBST-treated and non-rBST-treated cows.

What's in Our Formula?

Formula is a really important first food made mostly of cow’s milk and plant-based oils and supplemented with a whole host of minerals and vitamins mandated by the FDA to ensure baby grows well. [1]

We know you read the label on every food you feed your family, and formula should be no different. Since it’s a bit more complicated than other Plum products, we thought we’d give you a hand in understanding the ingredient list, and why each and every ingredient is in our formula (and many others you’ll find on the market).

Organic Lactose

All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk.[2] In fact, carbohydrates make up 40-45% of baby’s energy, and this is especially important for their rapidly growing brains.[3] , [4] Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and/or maltodextrin, but ours is just organic lactose.

Organic Palm Oil or Palm Olein

Organic palm oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and veturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it’s the closest oil that mimics the palmitic acid found in breast milk. [5]Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified. [8]

Organic Soy Oil

Organic soy oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Certified organic formulas like ours contain no genetically engineered ingredients (that’s GMOs), and this includes the soy. We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy oil. [9] If you do have concerns, consult with your pediatrician.

Organic Coconut Oil

Organic coconut oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic High Oleic (Safflower or Sunflower) Oil

Organic safflower and sunflower oils are both a source of dietary fat for baby. The oil we use varies depending on availability. Both are high oleic oils meaning they have a lot of monounsaturated fats to offer baby, a good thing all around. Our organic high oleic safflower/sunflower oil is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk, which typically contains 20% palmitic acid and about 34% oleic acid. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic Nonfat Milk

Infant formula’s inspiration is breast milk. Since we can’t perfectly reproduce breast milk, we use the closest thing in nature: cow’s milk. We deconstruct it so that we can build it back up again in proportions that are closer to breast milk. We start with nonfat milk and add the fats back in from the plant-based oils so that baby is getting the right blend of fats.

Organic Whey Protein Concentrate

Whey, and its best friend, casein, are two types of protein found in both cow’s milk and human breast milk. These two powerhouse proteins help support many different functions including growth and development. [10] While cow’s milk is higher in casein, the opposite is true for human breast milk, which is relatively higher in whey protein. [11] Whey protein is easier for babies to digest than casein. All infant formulas, including ours, are created with the intent to be gentle on baby’s digestive system.

Less than 1% Ingredients

Infant formula is a highly regulated product, as it should be. The FDA has mandated which nutrients and at what levels must be included in all infant formulas. [1] From emulsification to preservation to nutrition, we’ve carefully selected each individual ingredient in the “less than 1%” category based on functionality and formula optimization. Next, all the ingredients found in our Minerals & Vitamins overview are the ones required by the FDA.

What's in Our Formula?

Formula is a really important first food made mostly of cow’s milk and plant-based oils and supplemented with a whole host of minerals and vitamins mandated by the FDA to ensure baby grows well. [1]

We know you read the label on every food you feed your family, and formula should be no different. Since it’s a bit more complicated than other Plum products, we thought we’d give you a hand in understanding the ingredient list, and why each and every ingredient is in our formula (and many others you’ll find on the market).

Organic Lactose

All babies need carbohydrates for energy, and lactose is the most abundant carbohydrate found in breast milk. [2] In fact, carbohydrates make up 40-45% of baby’s energy, and this is especially important for their rapidly growing brains. [3], [4] Some formulas use a combination of lactose and corn-derived sugars like corn syrup solids, glucose syrup solids and/or maltodextrin, but ours is just organic lactose.

Organic Palm Oil or Palm Olein

Organic palm oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk. We include palm oil as a component of our plant-based oil blend as it’s the closest oil that mimics the palmitic acid found in breast milk. [5]Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Our organic palm oil is Roundtable on Sustainable Palm Oil (RSPO) certified. [8]

Organic Soy Oil

Organic soy oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7] Certified organic formulas like ours contain no genetically engineered ingredients (that’s GMOs), and this includes the soy. We know some parents are concerned about soy allergies. If you are, it might be helpful to know that the allergy component of soy is in the protein and there is very little protein found in soy oil. [9] If you do have concerns, consult with your pediatrician.

Organic Coconut Oil

Organic coconut oil is a source of dietary fat for baby, and is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Babies use dietary fat as a source of energy to support their rapid growth during early infancy, [6] and fat helps aid in vitamin absorption. [7]

Organic High Oleic (Safflower or Sunflower) Oil

Organic safflower and sunflower oils are both a source of dietary fat for baby. The oil we use varies depending on availability. Both are high oleic oils meaning they have a lot of monounsaturated fats to offer baby, a good thing all around. Our organic high oleic safflower/sunflower oil is one component of our plant-based oil blend that allows us to reach an appropriate ratio of unsaturated and saturated fatty acids. Oil types and ratios are carefully adjusted to mimic the pattern of fat in human breast milk, which typically contains 20% palmitic acid and about 34% oleic acid. Babies use dietary fat as a source of energy to support their rapid growth during early infancy [6], and fat helps aid in vitamin absorption. [7]

Organic Hydrolyzed Whey Protein

Whey is the most abundant protein found in breast milk. Our whey comes from organic cow’s milk and is broken down (hydrolyzed) for easy digestion.

Less than 1% Ingredients

Infant formula is a highly regulated product, as it should be. The FDA has mandated which nutrients and at what levels must be included in all infant formulas. [1] From emulsification to preservation to nutrition, we’ve carefully selected each individual ingredient in the “less than 1%” category based on functionality and formula optimization. Next, all the ingredients found in our Minerals & Vitamins overview are the ones required by the FDA.

You Might Be Wondering...

Why did Plum launch infant formula?

As an organic food company, we’ve always admired nature’s complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we’re also a team of parents who know firsthand that life – and parenting – doesn’t always work out as planned. For many of us, breast milk isn’t always an option. Which is why our goal was to design an organic formula we can feel good about feeding our babies and yours.

It also made a lot of sense, coming from us. Giving little ones a healthy start with quality, organic food is what we do. It’s all we do. And that includes giving all parents an opportunity to feed their babies in the best way possible.

So, here’s to keeping our babies well fed. And here’s to compassion. You know what’s best for your baby and for your family. Whether it’s all breast or some breast or no breast at all. We get it. We’re on this journey, too.

What is Plum's position on breastfeeding?

Breast milk is amazing stuff. It’s the perfect first food for baby, and we firmly believe it should be every parent’s first choice, whenever possible.

Still, for all kinds of reasons – medical, emotional, logistical – feeding baby only breast milk isn’t always an option. The reality is that formula is baby food. And, as a baby food company, we want to support every parent, and every parenting style, by offering an organic infant formula we can all feel good about.

What does it mean that Plum's formulas are organic?

We’re proud to say our infant formula is the only one on the market certified by Oregon Tilth. Their seal of approval signifies that our formula meets USDA’s high standards for organic foods.

So what does that mean?

Think of it this way: Formula is food. In fact, it’s primarily cows’ milk, broken down into components and fortified with critical nutrients found in breast milk.

For those of us who loyally buy organic dairy, we want the dairy in the food we’re feeding our littlest ones to be organic, as well. So the milk in our formula is certified organic – meaning it comes from cows fed a diet of organic grain and hay grown without synthetic pesticides or fertilizers, and never treated with rBST*.

The organic certification means some other things, too. It means no genetically modified ingredients (GMOs) can be included and that 95% of the contents must be organic.

*Side Note: While no significant difference has been shown between milk derived from rBST-treated and non-rBST treated cows, we chose to make our formula with milk from non-rBST treated cows

What is the whey to casein ratio of Plum's Premium infant formula?

Our formula has a 30:70 whey to casein ratio. Some babies do better on different ratios, especially those with specific stomach problems. If you suspect your baby would do better on another ratio, by all means discuss it with your pediatrician.

Is the formula tub recyclable?

Our formula tub is 100% recyclable! Please discard the seal and place the empty tub in your recycling bin.

Why do Plum's formulas include DHA & ARA?

After extensively reviewing the research and consulting several industry-leading experts, we ultimately determined it was important to include DHA & ARA in Plum’s formula.

Here’s a little more on why:

DHA (docosahexaenoic acid) and ARA (arachidonic acid) are two long chain fatty acids found naturally in human breast milk.[1] These fatty acids are the major long chain fats in baby’s brain and nerve tissue.[2] DHA is an important structural component of an infant’s brain and eyes.[2],[3]While not conclusive, some studies have demonstrated that visual acuity, visual attention, cognitive function and potentially other benefits are positively impacted when DHA and ARA are included in an infant’s diet.[4], [5], [6], [7], [8], [9]

We know that the DHA & ARA extraction process has concerned some parents. For this reason, our decision to include these ingredients was not one we took lightly.

As outlined by the FDA, the hexane-extracted forms of DHA and ARA that we use are ‘Generally Recognized as Safe’ (GRAS) for infant formula (GRAS Notice No. GRN 000041). Nevertheless, we understand our consumers’ desire for non-hexane extracted products, and are working within the industry to shift to alternatively extracted versions of DHA and ARA that are commercially viable for infant formula.

In the meantime, we feel assured that regulatory agencies (plus our own advisors and experts) have reviewed the safety of the DHA and ARA in our product and that these ingredients are safe for use in infant formula. For this reason, and because of their potential importance in baby’s development, we have chosen to include them in our formula.

Learn more about all the ingredients in our formula above.

Can we combo feed with Plum's formula?

Absolutely. Any breast milk is beneficial, so if combo feeding is an option for you, we think that’s great.

Our formula is completely safe to use in addition to breast milk. We suggest reaching out to your pediatrician or lactation consultant for advice on the right quantities and mix for your little one.

How do I choose which Plum Infant Formula is right for my baby?

All Plum’s Infant Formulas offer complete nutrition for baby’s first year. Since lactose is the most abundant carbohydrate found in breast milk, our formulas are made with organic lactose as the primary carbohydrate source – no corn syrup solids added. Our formulas also contain DHA &amp; ARA – help support brain and eye development – and are USDA Certified Organic, non-GMO* and Kosher dairy. Here’s a breakdown of our two infant formula offerings:

Modeled after breast milk, Plum’s Premium Infant Formula is appropriate for healthy full-term babies in their first year. For babies experiencing fussiness and gas, we created Plum’s Gentle® Infant Formula made with easy-to-digest proteins⁺ that are intended to be gentle on baby’s tummy. Check with your pediatrician to determine the best type of formula for your little one.

You Might Be Wondering...

Why did Plum launch infant formula?

As an organic food company, we’ve always admired nature’s complex, built-in, and beautiful way of nourishing baby. We believe breast is best. But we’re also a team of parents who know firsthand that life â€“ and parenting â€“ doesn’t always work out as planned. For many of us, breast milk isn’t always an option. Which is why our goal was to design an organic formula we can feel good about feeding our babies and yours.

It also made a lot of sense, coming from us. Giving little ones a healthy start with quality, organic food is what we do. It’s all we do. And that includes giving all parents an opportunity to feed their babies in the best way possible.

So, here’s to keeping our babies well fed. And here’s to compassion. You know what’s best for your baby and for your family. Whether it’s all breast or some breast or no breast at all. We get it. We’re on this journey, too.

What is Plum's position on breastfeeding?

Breast milk is amazing stuff. It’s the perfect first food for baby, and we firmly believe it should be every parent’s first choice, whenever possible.

Still, for all kinds of reasons – medical, emotional, logistical – feeding baby only breast milk isn’t always an option. The reality is that formula is baby food. And, as a baby food company, we want to support every parent, and every parenting style, by offering an organic infant formula we can all feel good about.

Still, for all kinds of reasons – medical, emotional, logistical – feeding baby only breast milk isn’t always an option. The reality is that formula is baby food. And, as a baby food company, we want to support every parent, and every parenting style, by offering an organic infant formula we can all feel good about.

What does it mean that Plum's formulas are organic?

We’re proud to say our infant formula is the only one on the market certified by Oregon Tilth. Their seal of approval signifies that our formula meets USDA’s high standards for organic foods.

So what does that mean?

Think of it this way: Formula is food. In fact, it’s primarily cows’ milk, broken down into components and fortified with critical nutrients found in breast milk.

For those of us who loyally buy organic dairy, we want the dairy in the food we’re feeding our littlest ones to be organic, as well. So the milk in our formula is certified organic – meaning it comes from cows fed a diet of organic grain and hay grown without synthetic pesticides or fertilizers, and never treated with rBST*.

The organic certification means some other things, too. It means no genetically modified ingredients (GMOs) can be included and that 95% of the contents must be organic.

*Side Note: While no significant difference has been shown between milk derived from rBST-treated and non-rBST treated cows, we chose to make our formula with milk from non-rBST treated cows

What is partially hydrolyzed whey protein, and how can it help your baby?

Whey protein is a long-chain protein molecule found in milk. Partially hydrolyzed whey protein is when the long-chain protein molecule has been partially broken down into its component amino acids which helps make formula digestion easier. Partially hydrolyzed formulas are gentle on little tummies, and they have been shown to help babies who experience fussiness and gas.

We’re proud to offer a Gentle® Infant Formula made with partially hydrolyzed whey proteins that are gentle on baby’s tummy and offer complete nutrition for baby’s first year. Check with your pediatrician to determine the best type of formula for your little one.

Is the formula tub recyclable?

Our formula tub is 100% recyclable! Please discard the seal and place the empty tub in your recycling bin.

Why do Plum's formulas include DHA & ARA?

After extensively reviewing the research and consulting several industry-leading experts, we ultimately determined it was important to include DHA & ARA in Plum’s formula.

Here’s a little more on why:

DHA (docosahexaenoic acid) and ARA (arachidonic acid) are two long chain fatty acids found naturally in human breast milk.[1] These fatty acids are the major long chain fats in baby’s brain and nerve tissue.[2] DHA is an important structural component of an infant’s brain and eyes.[2],[3]While not conclusive, some studies have demonstrated that visual acuity, visual attention, cognitive function and potentially other benefits are positively impacted when DHA and ARA are included in an infant’s diet.[4], [5], [6], [7], [8], [9]

We know that the DHA & ARA extraction process has concerned some parents. For this reason, our decision to include these ingredients was not one we took lightly.

As outlined by the FDA, the hexane-extracted forms of DHA and ARA that we use are ‘Generally Recognized as Safe’ (GRAS) for infant formula (GRAS Notice No. GRN 000041). Nevertheless, we understand our consumers’ desire for non-hexane extracted products, and are working within the industry to shift to alternatively extracted versions of DHA and ARA that are commercially viable for infant formula.

In the meantime, we feel assured that regulatory agencies (plus our own advisors and experts) have reviewed the safety of the DHA and ARA in our product and that these ingredients are safe for use in infant formula. For this reason, and because of their potential importance in baby’s development, we have chosen to include them in our formula.

Learn more about all the ingredients in our formula above.

Can we combo feed with Plum's formula?

Absolutely. Any breast milk is beneficial, so if combo feeding is an option for you, we think that’s great.

Our formula is completely safe to use in addition to breast milk. We suggest reaching out to your pediatrician or lactation consultant for advice on the right quantities and mix for your little one.

How do I choose which Plum Infant Formula is right for my baby?

All Plum’s Infant Formulas offer complete nutrition for baby’s first year. Since lactose is the most abundant carbohydrate found in breast milk, our formulas are made with organic lactose as the primary carbohydrate source and no corn syrup solids added. Our formulas also contain DHA & ARA to help support brain and eye development and are USDA Certified Organic, non-GMO* and Kosher dairy. Here’s a breakdown of our two infant formula offerings:

Modeled after breast milk, Plum’s Premium Infant Formula is appropriate for healthy full-term babies in their first year. For babies experiencing fussiness and gas, we created Plum’s Gentle® Infant Formula made with easy-to-digest proteins that are intended to be gentle on baby’s tummy. Check with your pediatrician to determine the best type of formula for your little one.

Well Fed, Well Said.

We had our first baby this January and have been struggling to find a formula for my baby as the milk I pump is not enough! I cried every time I or my husband had to feed her formula because it was a struggle for her to get it down. I got Plum Formula and she took it down like a champ and was smiling!
-Darlene J.

The Gentle formula is wonderful! No gas or constipation at all. -Kelly Elizabeth

Well Fed, Well Said.

Everyone’s feeding journey is different, but it’s still helpful to hear from parents who are navigating the same decisions you are.

We had our first baby this January and have been struggling to find a formula for my baby as the milk I pump is not enough! I cried every time I or my husband had to feed her formula because it was a struggle for her to get it down. I got Plum Formula and she took it down like a champ and was smiling!

What’s in baby’s formula? Part 1: Macronutrients

What’s in baby’s formula? Part 2: Micronutrients

Giving Back

The challenges of infant feeding are exacerbated for many low income families. We’re extending our program The Full Effect® to provide support and education around breastfeeding and infant feeding to families in need.

Discover Plum Organics' complete line of organic baby foods including fruit puree, toddler snacks & more as well as information on the growth and development of healthy babies, portable baby food pouches and reviews.