On Sunday, Freedom to Marry is launching a one-day television ad campaign in Washington, D.C. The ad, unveiled Friday morning, starts by focusing in on the states with marriage equality:

But then, the ad shifts to the states banning same-sex couples from marrying, noting: “They’re taxed unfairly, denied Social Security and parenting rights, and can lose a family home when their loved one dies”:

“Every day of denial means real harm to real families,” the announcer goes on to say, tracking with comments made by Freedom to Marry President Evan Wolfson at a discussion with reporters earlier this week: