‘Cheese in the Trap’ sold to China for record $2m

Published : Jan 22, 2016 - 14:16

Updated : Jan 22, 2016 - 14:16

(tvN)

The tvN drama “Cheese in the Trap” was sold to air in China for a record-breaking price of $2 million, according to reports.

The largest online video websites Youku and Tudou purchased the rights of the drama at $125,000 per episode. If true, the price has set a new record high for a Korean cable drama. The previous record was $100,000 per episode for the OCN drama “Bad Guys.”

(Yonhap)

Park Hae-jin, who starred in both “Bad Guys” and “Cheese in the Trap,” may be the reason behind the success, as he is a rising Hallyu star who is coming hot on the heels of Kim Soo-hyun and Lee Min-ho in terms of popularity.

“Cheese in the Trap” has not been officially aired in China, as it has to go through a deliberation process. However, many are already watching the drama through illegal video-downloading websites. As a result, “Cheese in the Trap” topped Weibo’s drama chart, proving its popularity in China.

(Yonhap)

Reportedly, Youku and Tudou will officially provide videos of “Cheese in the Trap” this summer after they complete the review process.