Category Archives: Bottled Water

Many companies claim to be “organic” or “green” and the term is being used so regularly that it almost seems cliche at this point. Some companies, however, really do earn the title organic. One of these companies is the Waiakea water company.

Waiakea water sources and bottles water from a very unique source, the Hawaiian volcanoes. In specific, Waiakea gets its water from Mauna Loa — or Long Mountain — the largest mountain on the planet. The volcanic rocks that coat the valleys of Mauna Loa boast a high mineral content and the clear waters that flow through these valleys have a unique alkaline pH.

The body maintains a pH of 7.4 naturally and alkaline products can help the body get rid of diseases as well as decrease the risk of things such as acid reflux. Most water in the store is generally anywhere from 4 – 7 in its pH level. Waiakea volcanic water from the Mauna Loa mountains has a pH of 8.8. Not only that, it contains silica (a nutrient that reduces Alzheimer’s risks) as well as a plethora of unique minerals.

Waiakea is healthy, sure, but they are also one of the companies fighting to reduce emissions through their green movement. First, Waiakea’s bottles are certified Carbon Neutral which is an ultra-sustainable packaging model. Second, the company’s factory runs on 33 percent renewable energy and pumps out BPA free 100% recyclable polyethylene terephthalate plastic. This plastic uses around 85% less energy than standard plastic bottles.

On top of this, Waiakea is using profits from their company to aid communities with at-risk (or no) water supplies. For every liter of Waiakea water purchased, Waiakea donates a massive 650 liters of fresh water to African communities. This is done through Waiakea’s Pump Aid donation program. This charity has already supplied over 500 million liters of water to in-need communities.

Ryan Emmons, Waiakea CEO has always had the vision of having a green charitable company. Pulling it off, however, was tough work. Breaking into the bottled water industry is tough. It’s a saturated industry filled with some big names. Ryan — who has a B.S. In Business Administration — fought tooth and nail to rise his water company up. Now, Waiakea stands with a $10 million valuation and is growing every year. Before you know it, Ryan’s ultra-clean green water company should be on the store shelf near you. So look out for it, and remember, it’s not only healthy, for every liter purchases 650 liters are given. That’s not a half bad return.

The selling of bottled water is one of the most competitive industries in the world. Numerous bottled water brands are founded each year to join the competition. As of today, the industry is valued at over $100 billion.

It’s hard to believe this industry is worth so much considering it didn’t exist just a few decades ago. The idea of selling bottled water seemed silly, especially in well developed countries where people had easy access to water via the kitchen faucet. However, those who laughed at the idea of bottle water were horribly wrong.

With competition being so stiff in the industry companies are constantly trying to come up with strategies that make them stand out from the rest. Some choose to market the taste of their water. Some try to sway customers by saying it is packed full of vitamins, and others try to sell you on their filtration process.

Waiakea Water excels in all these aspects. The fact that the company is headquartered in Hawaii immediately draws the attention of consumers. what truly makes the company stand out though is its unique filtering process. The water is filtered by the Mauna Loa volcano. It runs through thousands of feet of porous volcanic rock. There are few taglines cooler than that.

Waiakea Water is also eco-friendly. It realizes the amount of harm plastic bottles does to the environment. Nearly 10 millions tons of plastic are dumped into the ocean each year. For this reason, the company is actively working on making plastic bottles obsolete. It predicts that by the end of 2018 it will have created and put into use the the world’s first fully degradable bottle. Though it is a bold statement Waiakea believes it can pull it off. The volcano water has been named one of Inc. 500’s fastest growing companies in America after all.