DISNEY’S LAURA MARANO FOR “MEATLESS MONDAY”

Laura Marano, star of the Disney Channel’s “Austin & Ally“, has taken on a new role in The Humane Society of the United States‘ first-ever Meatless Monday poster campaign. To kick off this new program, we wanted to make this a fun experience for people to try this compassionate and healthy choice.

A mix media piece sounded like a perfect fit, matching the live performance with some cutesy animation, and I’m proud of the final results. The video was built in accordance to the poster’s design, to keep the same theme, but with distinctive styles. This video was shot with the Panasonic AF100. All the elements were built and animated using Adobe After Effects, and the the video edited with Adobe Premiere.

By making Meatless Monday a part of your weekly routine, we can help to create a more humane society. In fact, if all Americans participated in Meatless Monday, more than a billion animals would be spared from factory farms each year.