He is even said to be making room for his furry friend at his plush Beverly Hills mansion.

According to The Sun, he told friends: ‘He is welcome at my home – I love dogs. And anyone who stays with me stays in luxury.

‘I’m more excited about Pudsey than most of the singing acts I’ve found. That little dog is going to become the most famous dog in the world. I genuinely believe he will be warmly received by Hollywood.’

He added: ‘I really do think he could become a worldwide star. Maybe our biggest star yet. Pudsey is the people’s favourite. The possibilities are endless.’

And luckily for SImon, Ashleigh is convinced Pudsey is a born performer.

‘I think Pudsey would just be brilliant at it. As soon as he sees a camera, he’s there waiting to pose,’ she said.

The teenager said she will use her winnings to stock up on treats for her furry friend.