GoFresh – Pro*Act Partnership

August 10, 2017

At some point growing up, you realize there are things bigger than yourself. When you gain that knowledge that you can help more people being a part of a group than you could as an individual, you then begin to make decisions that genuinely make a difference in the world.

In 2007, GoFresh took a giant leap forward in their food distribution business by joining Pro*Act, a national network of local distributors that allows GoFresh to take its passion and focus on LOCAL to reach even more local restaurants and food outlets. Pro*Act is a family of more than 7,200 employees with 50 different companies, all passionate distributors of fresh food, working together with one goal in mind — delivering excellence across North America.

What does this mean to you? As a Pro*Act partner, we can turn even more attention on you and your needs. This national network allows us to refine our process even further and give you greater value and selection, and this translates directly to your bottom line. In short, we can serve you even better and offer you a wider selection of products.

Max Yeater, the President of Pro*Act shares a goal from their, “Everything we do is focused on streamlining this supply chain to provide you cost benefits and a simple process for securing the freshest produce.”

“Streamlining” is a sexy word for being organized and eliminating waste–both time and resources, and everyone at the GoFresh team knows both are extremely valuable. That’s why this network is so important. We’re a part of something bigger that has broader reach and more resources to help make your day-to-day operations more successful and even take your business to the next level.

Another big reason GoFresh is so proud to be a Pro*Act partner is because of their personal mission, “achieving ‘the perfect order’ – which means delivering the right product at the right time, meeting the right specs and all at the right price. It’s a lofty goal, but that’s how we strive for excellence.” – It’s nice when everyone is working together toward a common goal.

As Russ Hickson, GoFresh – Business Development Manager, put its, “Pro*Act is the largest most stable nationally inttegrated produce sourcing program partnered with the most valuable national clients who are all serviced by the most premier independent produce distributors in the nation. Kind of a good combination”.

Our goal is very simple, to serve you, our customer, and deliver the freshest products with the highest quality and service possible. Being a part of the PRO*ACT family helps us do that, and as long as we’re taking care of you, we’ll continue find new and innovative ways to do it even better.

Family Owned & Operated

Established in 1941 by founder Lloyd Johnson as a produce distributor in Oklahoma, Tulsa Fruit Company grew to offer more than produce. Outgrowing their existing facility, the company relocated in 2007 and joined the Pro*Act network.

In 2009, Tulsa Fruit Company rebranded as GoFresh Produce, and continued expanding available service areas.

Recent Posts

It might not look like it yet but Fall is officially here and that means one thing…OK, maybe two things, football and the delicious foods of the season. But don’t think that all those wonderful autumn foods are just for your eating enjoyment, they can be good for you too. …Read More »

Here is a quick overview of this coming week in the fruit and vegetable markets. You should expect: Apples: Large Granny Smith remain limited in Washington. Blackberries: Supplies remain limited with domestic fruit and quality is fair. Raspberries: Mexico production delayed due to recent rains. Oranges: California Valencia orange …Read More »

Stay Up To Date

Sign up below to get the latest market reports, seasonal guides and food safety alerts.