Unseen x Grolsch

by UnseenSeptember 05 2016

Unseen is proud to announce a new partnership with Grolsch to encourage emerging artists to look at the urban environment with fresh eyes.

Both partners share a common perspective – that you have to challenge conventions if you want to create something new and surprising. For Grolsch, that can be seen in an unconventional approach, a distinctive double-hop beer and an iconic swingtop bottle. For Unseen, it’s in encouraging established and emerging artists to explore, see and capture the world in unexpected ways through using the photographic medium.

Launching at the 2016 Unseen Photo Fair & Festival, the Grolsch Unseen Residency will award one artist a two-month scholarship over the winter/spring period. The 2017 residency will be held in London, where the artist will be working closely with professional photographers and other leaders of the local creative industry on a new body of work with an unconventional approach to the urban creative landscape. The project will be documented online, giving an insight into the process and a glimpse of the end result which will be unveiled at the Unseen Photo Fair & Festival in 2017.