It’s almost time to kick off the 2013 CFL season, and TSN pumps up Canadians for the journey to the 101st GREY CUP in Regina with a new promotional campaign titled You Need To See These Guys Play. Encompassing broadcast, print, outdoor, and digital ads, TSN’s extensive multi-platform campaign profiles what the league’s biggest stars love to do off the field, while also showcasing their intensity on the gridiron.

The You Need To See These Guys Play campaign features 12 original promotional spots that will run across TSN and Bell Media platforms leading up to the start of the regular season and throughout the summer. The campaign launches with two spots, with the first featuring 100th GREY CUP champion Chad Owens stepping into the octagon and surfing in his native Hawaii. The second spot features the B.C. Lions’ Travis Lulay tackling some fly fishing in Chilliwack, B.C.

“You Need To See These Guys Play is all about giving fans an up-close-and-personal look at the most dynamic players in the CFL,” said Kieron Mullarkey, Creative Director, TSN. “The guys were really receptive to the concept and invited us to tag along with them during the off-season. We’re excited to reintroduce fans to these 12 CFL stars – both as real people with a range of passions, and of course, as incredible athletes.”

The You Need To See These Guys Play campaign was done in-house by the award-winning Bell Media Agency.

CFL ON TSNCFL ON TSN kicks off with pre-season coverage featuring Saskatchewan @ Edmonton this Friday (June 14) at 9 p.m. ET followed by Edmonton @ B.C. on Friday, June 21 at 10 p.m. ET. Regular season coverage begins with the CFL opener featuring Montreal @ Winnipeg on Thursday, June 27 at 9 p.m. ET, when the Blue Bombers unveil their new stadium at Investors Group Field. Live coverage of the 101st GREY CUP in Regina airs Sunday, November 24 at 6:30 p.m. ET on TSN.

Earlier this year, Bell Media’s TSN and RDS announced a broad new multi-platform broadcast agreement that extends the networks’ long-term partnership with the CFL through to 2018.