working dead

Start-up, Solixir needed a sales boost, so we shifted their marketing strategy away from "fitness" & Whole Foods, to the "work" & C-stores. A mental bridge connects the formulas to how you are feeling at the moment, with Solixir as a curative. This insight is the concept for the campaign that blanketed the Chicago loop with "big brand" outdoor advertising, street teams, zombie actors, and coordinated PR. It worked, C-Store velocities far exceeded expectations, and Solixir was purchased by Eternal Water.