POWER
What we have learned this year is that things won’t always be the way you want them
to be; that it won’t be easy, there won’t be luck and coincidences, mainly just hard
work and small victories that help you pull through and keep on going.
… There is no such thing as a complete good year - there will always be ups and downs
but those precious few moments that excel make all the difference. Sometimes there
is more of good ones and sometimes less of them. If we keep striving for more, just
maybe, there will once come a complete good year. We get power from the constant
positive feedback by our readers and that gives us drive like nothing else does. We
joined forces once again so we can present you the new powerful issue.
And for the year to come to have a better flavor we will add a cup of prudence, a
teaspoon of observation and a pint of communication.
Be strong, persevere, the Power is on!
Welcome to the seventh, Autumn/Winter issue of New Edge magazine. This is a free
magazine that promotes and draws attention to all the good and valuable things in
our life and environment. New Edge Magazine presents and introduces people with
remarkable interests and innovative views of the world. In the social context, the
magazine points out that things have more sides, than what we see at first glance, and
that it is often necessary to look at life from another perspective.
Thank you for staying with us.
Anja Korošec

- ON THE IMPORTANCE
OF PRINCESS LEIA…
- BOOK STORY
-ON VISIBILITY AND
SHARING SPACE
- The pantsuit is
dead. Long live
pantsuits.
CULTURE

- THE OTHER SELF
- JEBOTON
- Illustration MATIC VELER
#07 - NEWEDGE

7

PROMISING
ART

Text: Jasna Rajnar Petrović; Photos: Jasna Rajnar Petrović

The Universal
Atelier of Street Art

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#07 - NEWEDGE

PROMISING

There is a place in Ljubljana, where the concepts of art
and creativity converge with the principles of community.
A bright space, open to everybody. Sounds like a fairytale
or maybe a modern marketing pitch, aimed at the young
hipster crowd, but it really isn’t. It’s a warm and inspiring
reality, made possible by people who work hard and
believe that things can get done, that they can be done for
the good of more than just one person and that they can
do it together.
UAUU – Univerzalni atelje uličnih umetnosti (for the
English translation look at the title) started with a group
of people who just wanted to get a place of their own where
they could work and create. All different profiles; from
architects, interior and textile designers, seamstresses,
graffitti and tattoo artists, musicians, to photographers
and advertisers, or more of these combined. From the
initial idea they came to realise that they could use the
room in the front as a gallery, to exhibit art from young
and unrenowned artists. On the 22nd of December they
celebrated their 2nd birthday, and in the past two years
they’ve put on 24 exhibitions, usually month-long ones and
also 4 pop-ups, which were only set for a few days. They’ve
also hosted different art workshops and art courses for
students, a first preview of a movie, showrooms and popup shops, and a (Funky) flea market among other things.
Currently on display is Marko Lekič’s exhibit Črtica, and
January’s artist will be Maksim Azarkević – Azo.
As long as they see the quality and expression of an artist,
they are on board. They also set up the exhibit thing

together with them, think it through and collaborate,
so the end ‘product’ comes about organically. What’s
important to the UAUU crew is forming bonds, doing
things together for the long term, and to give the young
artist that joy of seeing their work up on the walls – with
all that the artists gain confidence, new opportunities
and even sell some of their artwork. They’re not afraid of
the flow of artists drying up anytime soon, in their eyes
Ljubljana is hyperproductive when it comes to creativity,
and the people have a lot to say, a lot to express. Moreover,
they don’t want to be limited to the capital their goals for
the future are to connect more with people from all over
Slovenia and to delve into other new creative areas.
Putting the emphasis on the fact that everything they do
is a learning experience for them as well as for the artists,
they insist on being each other’s friends, mentors and
co-workers. The knowledge that they have to swallow
their egos sometimes to work together is what makes
them special. They feel that people should also get used
to Slovenian art and design and start buying it – if we are
more and more aware of the importance of buying local
food, then we can do the same with design! - that’s why
they want to set up a shop of their own as a part of the
gallery. So don’t be afraid to come look at what they’re
doing (you can also do this on Facebook - https://www.
facebook.com/UateljeUU/?fref=ts), pet their beloved
gallery cat Po, have a chat or a deep philosophical debate
– they are the experts in ideas as well as making them a
reality, and they always welcome people who have the
balls to get something done.

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9

PROMISING

Text: Anja KoroÅ¡ec; Photo: Mark Kucler

PRODUCTION COMPANY

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#07 - NEWEDGE

PROMISING

Matej Marinko
http://www.brightvisuals.com/
Introduce yourself to our readers?
I’m Matej Marinko, a part of Bright Visuals – a team
which forges an interesting visual story that translates
in our society in a creative way. We make advanced
and innovative digital video contents and thus help
different brands expand their visibility on the market
and combine talent for a long-term purpose. We
collaborate globally as well as locally. My role in the
team is that of the executive producer, but I also do
a lot of other different things, such as accounting,
economy matters, leadership and project execution.
We really put an emphasis on constant education in
our own fields so we can get better and better and face
any challenges that come our way. The field we work
in is unpredictable but at the same time fun; we’re
constantly facing new… I wouldn’t call them obstacles,
but rather challenges. We have a sort of ‘sense’ in our
team that we always need to combine; we constantly
motivate each other and that is the key to getting good
results. A good relationship between teammates works
wonders.
How do you wrestle the amount of work and deal
with the deadlines?
That is actually one of the challenges as time’s always
lacking. I use time management procedures where we
organise ourselves and in the shortest amount of time
possible do our best, because you can’t do everything
on your own. Other solutions to taking care of our time
management issues include financial support, with
which we can work better and faster. That’s when you
realize that time really is money. Despite that, I find
that it’s better to invest in people, in their education,
rather than the equipment because knowledge is worth
so much more. Equipment is a base without which you
simply cannot create but it’s much more important
that a person can learn and then work even better.
How do you educate yourselves?
We live in the age of the internet and technology so
knowledge is easily accessible – there are a lot of
webinars and online courses that we take, but we also
visit conferences and invest in learning programmes
which we then try out in praxis. I think getting education
like that is important because we get motivated; it
sparks ambition and makes us work even better.

What are your plans for the future?
I have many plans for the future, and I don’t leave
anything to coincidence. I put a lot attention to
dreaming, planning and then translating that to reality.
For that I always have to work hard and so does the
rest of the team, because we are aware of the fact that
you can’t skip steps. It is true that we are big dreamers
but we try to stay as realistic as possible, which is why
we give ourselves realistic goals. Step by step we’re
slowly but surely constantly moving forward.
Do you have any hobbies?
My biggest passion is surfing. When I surf I can be
totally myself and without worries. The only thing that
matters at that moment is the “now”. That is why I
always take time for my long surf trips. They help me to
be even better at my work, rested of course. But when
there is no surf around I enjoy reading business books
and easy living magazines.
How did you get into filming?
It all started and evolved because I liked standing
before the camera. I got interested in these things and
thus the background, behind the scenes work of it all.
That is how I got closer to this world of art, creativity
and new knowledge. I’ve always been creative and
involved in different creative processes, so I wanted
to find a way to combine that with my passion for
economy and business.
Have you received any awards?
Last year we got one on SOF (Slovenian Advertising
Festival) – for precision handcrafting Calypso Crystal.
But every project is an award in itself – I’m especially
fond of our project for the record player MAG-LEV.
Do you have a motto?
Many of them. But the one I always return to is “The
real skill is that people want to work with you, not just
because of your skills but because of who you are as a
person.” I find it important that I can translate client’s
vision to reality and at the same time they have the best
possible communication and work experience with us.
That is how I find every project we take amazing; each
individual I work with contributes a small piece to the
bigger picture and when the puzzle pieces and details
come together it can really become something grand.

#07 - NEWEDGE

11

Text: Anja Korošec; Photos: Eva Gradišar

PROMISING
CREATIVE

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#07 - NEWEDGE

PROMISING

Bor Klemenc Mencin
What are you currently doing?
I’m currently working as a copywriter at an
advertising agency. In my free time I try to work
on some projects on the side and just do as much
traveling as possible.

order to receive a free sample. After pressing the
‘send’ button, a mistake appeared in your name
with a side note saying *you make mistakes when
you’re durnk. Next to it was a bubble listing the
most common mistakes people make under the
influence (such as texting your ex, peeing in public
etc.). Fortunately for us, the jury liked the idea and
sent us off to Cannes. Two years later, the theme
was social media addiction and we decided to do
it again. Our idea was to create a box that you’d put
on a bar table to charge your phone. The catch is:
the phone doesn’t begin to charge until after you’ve
closed it in the box. The aim was to encourage
face-to-face communication by giving the user
the benefit of charging their phone for free. This
project was also a winner and the great thing about
it is that we’re actually trying to make it happen,
which is really exciting!

Where does your creativity derive from?
I don’t know… I think I always liked to hang out
with interesting people, not just creative types.
When I look at the friends I have now, I think most
people would consider them as sticking out in one
way or another. Actually, I’m probably the most
“normal” guy in the bunch. And, for the people
who really know me, that’s saying a lot. That’s why I
think my creativity actually comes from the people
I’m surrounded with, because it gets you to a point
where you start feeling like you want to create
something as well. Also, creativity is like a muscle if you don’t exercise it, it’ll wither away, eventually.
What are your plans for the future?
My job lets me exercise it every single day.
We are where we are right now, but looking
forward... I’d like to try more things where I can
So you won an award at a competition of
Young Creatives?
do stuff on my own terms with people who are
When still in college, my friend Klemen came to me passionate about what they do. And have fun and
and suggested we sign up, since the main prize was make a bunch of mistakes along the way.
attending the Cannes Lions Festival, which is kind
of a big deal in the ad world. So we tried – after all, Do you have a motto?
we had nothing to lose. The theme was youth and I don’t believe in mottos. But I guess the main thing
alcohol and we had to present a digital solution – in that guides me is I try my best to do cool stuff in
our case, that was a fake website for a “new brand” original ways with interesting people. And no, it
of vodka, where we got people to fill out a form in doesn’t always happen :)

#07 - NEWEDGE

13

PROMISING
illustration

As a little girl, Liana had always paid attention to
artwork – be it in books she’d read or cartoons she’d
watched, graphics and art was something that had
always interested her. She didn’t imagine that it would
be something that she’d study, but after encouragement
from her parents (her mother is also an illustrator and
artist, hailing from China), she enrolled in the Academy
of Fine Arts and Design in Ljubljana. Experiencing
what most of us experience during our studies, the new
environment helped her realize what direction she
wanted to take on in her career and find herself – her
style as well as her voice, the philosophy of her art.
This year, she finished her degree, combining three
different spheres of design: graphic design, illustration
and information design. The first being what she
studied at the Academy, the second being something
she loves to do and the latter something that interests
her. She’s always loved natural sciences and saw the
potential in ZOOs, using the Ljubljana ZOO as a base
for her degree. Information design is an area which
really interests her because it’s functional and always
evolving but it also combines different mediums
and industries. It’s about collaboration and making
things more user- friendly, logical and systematic. She
designed maps, info-boards and a logo, paying special
attention to illustration and how she incorporated it to
14

spark interest - but that didn’t go without research. She
thoroughly researched illustration in natural sciences
and based her own illustrations off of them. The infoboards also read well, like an encyclopaedia. Her mom
heard about a youth design exhibition contest in China
and urged her to apply with this degree – and Liana was
one of the five winners, which gave her the drive and
motivation to send her works to another exhibition.
She’s now proudly displaying at the Illustration
Biennale in Ljubljana.
Despite growing up surrounded by technology and
modern techniques of design, she always finds herself
going back to illustration; paper is her favourite
medium and lately she’s trying her hand at aquarelles,
which she admits are challenging but interesting and
she wants to perfect it. Liana’s a firm believer that art
needs to communicate; a picture can be beautifully
done in technique but if it doesn’t communicate, it’s
just that: a pretty picture. When looking at an artwork,
it’s important that it touches her, makes her feel
something. What inspires her is when she can capture
what she’s feeling and translate it on paper, in order to
create something.
And her motto? To be aware that she’s learning every
day and that she shouldn’t be her own enemy. It’s okay
to be your own critic, so long as you don’t harm yourself.

organic textiles
By Janja Videc
The collection Basic by Janja Videc is comprised of five different designs in
black, grey and powder. What they all have in common is that they are made
of organic cotton bearing the GOTS certificate which represents the highest
quality standard in terms of organic textiles. The whole production chain, from
the manufacturing of the material to the dyeing, is ethical, which means that
it does not harm the environment nor does it exploit labour. The final product
does not contain pesticides, formaldehyde or other chemical products which
can potentially irritate the skin. The collection is manufactured in Slovenia,
promoting the local textile industry. The clothes are designed in a minimalist
style and represent a solid basis for combination with other pieces. Despite
its simplicity, each piece bears a detail in the designerâ&#x20AC;&#x2122;s personal style, which
makes it unique.
The reason that the collection came into existence was the lack of modern designer
pieces made of organic materials, which is why the designer decided to create
them herself while also considering the preservation of the traditional textile
industry in Slovenia, which had disappeared predominantly due to the import of
mass produced clothes from foreign textile chains that may offer a lower price,
but at the same time cause harm to the environment, exploit their workers and
harm everyone who wear their clothes. With this collection, the designer is trying
to find a new, more humane approach and offer an alternative for everyone who
thinks similarly.
16

… And why every girl is a space princess.
Growing up female is not an easy thing. Before you throw me a temper tantrum about how
growing up being a guy isn’t either, let me just quickly state that: I wouldn’t know and I’m not
saying that being a boy is a walk in the park – I’m sure it comes with its own struggles.
Now don’t get me wrong, I like being a girl. It’s how I feel on the inside, it’s how I am on the
outside so in that retrospect I was blessed. I’m privileged and was also blessed enough when
it came to my parents – my mom never made me wear colours I didn’t like and generally, my
upbringing has been a lovely one. No complaints there. I got to play with dolls, and because
I have a younger brother I also got to play with cars, and because in kindergarten it doesn’t
really matter who hangs out with who, I also got to play with boys who really liked a certain
legendary space odyssey which later on in more ways than one greatly impacted my life. I
still remember when one time during play time, two of my mates were playing with their
action figures and when I asked where those were from, they told me it wasn’t for girls.
Naturally, I watched every Episode.
It was later in life that I realized, how during my growing up, there had been a huge gap to
fill in terms of a positive female influence. I mean, granted, I had my mom, but I’m speaking
about fictional heroines. And I’m forever grateful to those two boys for introducing me to
one that is so important in the lives of so many, boys and girls alike.

46

#07 - NEWEDGE

Text: Maja Podojsteršek, Photo: Rok Vrečer

ON THE IMPORTANCE
OF PRINCESS LEIA…

ALTERNATIVE

She’s taught me so many things. I think now, at twenty-one I realize that more than ever.
I, like many of my peers, have been dealing with some sort of existential crisis lately – in
terms of what I’m going to do with my life once I wrap up college and asking myself if my
dreams and goals are even achievable. A downwards spiral of ‘I can’t do this’ and other nasty
negative thoughts, all while watching as others succeed – some even younger than I am. At
twenty-one I also still can’t seem to be able to shake some of the more negative comments
made about me whilst growing up and I’m thoroughly thinking about how if I ever have a
daughter, I’ll bestow onto her that every girl is a space princess, no matter what shape and
size, and should always be treated as such. Girls shouldn’t tear each other down; they should
encourage each other to be better, support one another, and help each other out in fighting
for their goals and dreams. Preferably while wearing their hair wrapped up in the shape of
cinnamon rolls over their ears.
After all… it takes great courage, seemingly endless amounts of fighting and a great amount
of patience mixed with a whole lot of stubbornness - and a little help from your friends - to
bring down empires and raise galaxies.

Yet a lot of imagery can’t be so easily avoided. We see posters on bus placards, on billboards,
when we walk around the city or just go for a drive. We can decide not to watch television
anymore (and there’s some of us who actually don’t), listen to the radio, read magazines, or
newspapers and look at all the horrible photos and slogans that surround us on our daily
bases. Nevertheless, we still live somewhere in between the virtual and public space and we
can’t control all of what’s visible to us. We wish we could just forget some of them, because
all slogans and images aren’t really communicating to us. They are not forming a dialogue.
Sometimes they are so forceful we can’t bare it. We would rather just ignore them. They do on
the other hand affect our lifestyle as consumers and as citizens. They are so glamorous and
seductive (and pleasing to the eye) they managed to revolutionize the whole human social
communication. The mainstream bombards us with subtle messages and makes it clear what
is “appropriate” and “inappropriate”. Just by evoking an emotional reaction they influence
our opinion. We might not be aware of it, but just because it’s not written down somewhere
it doesn’t mean it isn’t real. Eventually all of this shapes what we think and what we believe
in. Political correctness of how we are supposed to be impoverished us of our real emotions.
By following the rules of “good taste”, we lie to ourselves and to each other and feel a great
dissatisfaction throughout. There’s a void this image culture full of promises created, so we
try to avoid it and record our presence only in theory. We are dealing with a very specific
model of constructed reality, whether we decide to think about it or not. Although this
isn’t just something that’s transmitted only from the outside, with passive acceptance and
ignorance we confirm it and strengthen it. “There’s not much we can do about it” is a remark
we often hear against romantic impulses of resistance. If we say or write something “wrong”
we might not get a job we wanted and everything we worked so hard for. But let’s stop for a
minute and ask ourselves, how does all of this make us feel? How long can we suppress and
accept everything we don’t want to be?
Throughout this accumulation of images that surround us, we forget the real power of visual
messages and how big of an impact they can have by not being just another marketing move.
(Visual) communication should be a two-step process, a process of sending and receiving
information consciously. Some of it is already out there. Let that graffiti on the street, made
to provoke and wake us from wandering, remind us, there is plenty of space where we can
talk and create a genuine dialogue. Let’s go out there and really share it.

50

#07 - NEWEDGE

Text: Vanja Žižić, Photo: Miha Tome

Images have been around us since we can remember. A lot of what we call memories
nowadays consists of snapshots, pictures and images. We like them and share them on our
social networks to stay connected. We are happy to engage in our online socializing, as long
as we get the chance to respond to it and control it.

ALTERNATIVE

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51

ALTERNATIVE
FASHION

Fashion history can be seen as evolving in a very
linear manner. Eclectic 80’s style gave way to rave
and party fashion of the 90’s, near the millennium
resulting in a cleaner aesthetic finally exploding
in the “everything goes” of the 2000 era. Yet why
should we mystify our sense of time when it is clear
that nothing waits as everything is erupting? All
meaning has always been unstable as long as human
beings learned to read and fantasize about being
someone other than himself or herself. Or rather
began questioning which forces exactly held them
accountable for performing a certain societal role.
We interject meaning in fashion garments.
Information is a much bigger currency today than
money. We search for it, we brag with it, we modify
it, we use it to our advantage and also disadvantage.
Information or rather the quest for it is always
setting our place in the construct that is reality.
Yet when all seems accessible, the question what
seems to be hidden is of urgent importance. If
we believe the naysayers who say we hide in our
fashionable clothes, who or what legitimizes their
populist opinion? And what exactly is the role of
hiding in modern society? Is fashion the modern
cave for global citizens who when confronted
with fire hide in their Vetements rain coat? As it
becomes increasingly clear each day, when dealing
with opinions rather than facts, statement is not
an argument. Those who are loudest are the ones
hiding the truth.
Fashion is the vehicle through which we drive
through the powers that define today. Let’s make
it clear – we are not making it easier for ourselves.

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#07 - NEWEDGE

Text: Denis Pucelj

The pantsuit is dead.
Long live pantsuits.

ALTERNATIVE

Social media is booming with news stories (all fictionalized to some degree, no matter the
source or content) on the one hand and fashion choices on the other. In a world where social
media imposes us as major news outlet editors, we seem to find that world catastrophes go
hand in hand with fashion outfits. When we are given the power to change, we rather go search
for fun. Rather than see fashion a cultural force we see it as money transformed into cotton.
When change (social, economic, and cultural) is the only constant in our lives, fashion is the
clear indicator of our own understanding of the world. More than ever all ancient fashion
archetypes are in their own process of redefining. What is classic? What is retro? What is
formal? What is casual? Who cares? Why should we care? All is in search of new meaning and
rather than setting an individualâ&#x20AC;&#x2122;s place in society, they show us how we need to see them as
enablers who help us understand the complexities of modern day and society. The pantsuit
travels the distance between the bourgeoisie and the rebel and helps us see the irony of todayâ&#x20AC;&#x2122;s
world. Forget subversion, as that word has no place in 2016. Fashion today subverts nothing â&#x20AC;&#x201C;
as it rather fetishizes, mystifies and objectifies meanings they once had. Yes, we are a culture
that is too sensitive and cannot understand a joke to save its life. Yet we are also a culture,
which is confronting historical constructs and trying to make peace with it. That is the starting
point through which a garment truly becomes powerful once again. Yet who can handle all the
power?
The pantsuit is dead. Long live pantsuits.

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53

CULTURE

WHAT’S UP ?
ART

The other self –
a textile perspective on exploring
identity and belonging

The 29th of November had seen a small but soulful
exhibition open its door to the visitors of the Alkatraz
gallery in Ljubljana, Slovenia. New Edge’s very
own Anže Ermenc teamed up with Jan Bejšovec to
present a double exhibition of textile portraits, which
was based on dissimilar experiences and interests.
Bejšovec is a German artist who came to Ljubljana
from Berlin while Ermenc is a Slovenia native who
moved to Manchester to finish his studies and
pursue his career – and the two of them had never
met before. What connects the two is their interest
in contemporary textile art and the showstopper at
the exhibition was definitely the experiment that
they presented the crow, which featured each other’s
effigy to explore the identity of the counterpart
whilst knowing only his oeuvre. They gave each other
templates of their images to work with and were
completely free to create a textile portrait based
off that. They didn’t exchange any details about the
work while it was being created and so they both, not
just the public, saw ‘themselves’ for the first time at
the opening day of the exhibition. That was how the
audience got the chance to see and experience two
different kinds of textile artwork. Ermenc treats his
embroideries as a way to reflect upon discomfort and
personal experiences by displaying satiric messages
and auto portraits. Bejšovec uses different fabrics
and creates collages of controversial persons from
history and politics.
“For a textile portrait the essence of a person must
be even more condensed and linked to both the
individual character and appearance. With their
experiment Jan Bejšovec and Anže Ermenc are
referring to that process. “
The New

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Edge team

was here

!

CULTURE

MUSIC

JEBOTON
What is Jeboton and who are your members?
Jeboton is a (dis) organisation of friends gathered around
music, buffoonery and joy. There’s 20 members divided into
7 different bands (Antidepresiv, Spremište, Porto Morto,
Peglica i Komandos, Trophy Jump, Sfumato, Lobotomija)
and we’re not connected by genre since some of us play punk,
others hard rock, some of us are concentrated on funk. Our
street ensemble Jeboton is where we all come together to
play acoustic versions of different songs of our bands.
When and how did it all begin?
We’ve known each other from high school or nights out, some
of us already played music and we decided to get organised
and help each other out and so, in 2006, Jeboton was formed.
We started playing concerts together and throwing Jeboton
parties which are still being maintained when we have our
big annual concert of all of our bands.
How would you describe your music?
As I’ve mentioned before, each band plays their own music,
their own genre. The ensemble is a different story though as
we took a mix of all these genres and made it into our own
sound. Our repertoire offers a little bit of everything, from
ska, punk, funk, rock’n’roll and pop, but we’ve been labelled
as regressive rock in the past as well. As an ensemble, what
also matters, aside from our music, is our appearance, since

there are plenty of us and we’re loud and positive so we
attract the attention and smiles from the onlookers.
What’s your favourite crowd to play for and where do
you love to perform the most?
The most gratifying crowd of the Jeboton ensemble are
people in their first stages of life – basically those just barely
walking (and dancing) and up until the age of nine. When
people turn ten years old they become aware of themselves
and their surroundings and are embarrassed of dancing in
public, on the streets but when you’re younger than that
nothing’s stopping you! Our favourite places to perform at
are new cities, places we’ve never visited before and we do
that during our summer tour when we travel the cities of
Dalmatia (in Croatia) and every time we try to find a new
spot, a place where we’ve never been heard before.
What are your current projects and what are your
plans and goals for the future?
The projects are different from band to band; some bands are
taking a break, others are playing gigs. As far as future plans go
for Jeboton, for the next year…we’re not sure yet. ‘Go with the
flow.’ As an ensemble we keep on playing, people invite us to
do gigs or we just take over the streets to play for the fun of it.
We don’t have a set goal, we just want to play music and that’s
what we’ll keep on doing until we no longer can or want to.

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55

INVITATION

INVITATION TO PARTICIPATE:
Be a part of the NEW EDGE!

Illustration on the right: Matic Veler

Use your imagination to fill the space below and
email us the photograph of your creation/drawing,
along with your information, to our e-mail address::
info@newedgemagazine.com
We will contact you and you may be introduced
in the next issue of our magazine.