MEC and Hogarth in creative tie-up

MEC has partnered with its sister WPP agency Hogarth Worldwide, the production specialist, to launch MEC Works, a creative division with advanced production capabilities.

The unit will provide a range of production services to MEC clients such as EE and Lloyds across print, digital and broadcast media.

Six Hogarth employees will move across to work alongside the six-strong MEC creative solutions team, led by Steve Ball, its managing director. Ball will become the managing director of MEC Works. Although

MEC currently develops creative work in-house for its clients, the agency hopes that the increased capacity and resource will enable it to offer a greater level of service.

Steve Hatch, the chief ex­ecutive of MEC UK, said: "As the pace of media and messaging increases, MEC Works gives clients the technology and scale to move as fast as their customers."

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