Analysis of various market drivers and regulations governing
Chile's cards and payments industry.

Detailed analysis of the marketing strategies adopted for selling
debit, credit and prepaid cards used by various bankers and other institutions
in the market.

Comprehensive analysis of consumer attitudes and buying
preferences for cards.

The competitive landscape of Chile's cards and payments
industry.

Summary

In terms of the number of cards in circulation, Chiles card
payments channel grew at a compound annual growth rate (CAGR) of 15.80% during
the review period (2008-2012). The channel is expected to grow at a CAGR of
7.16% over the forecast period (2013-2017). The prepaid card category, which is
expected to occupy 33.2% of the overall card payments channel by 2017 in terms
of volume of cards, is expected to have the highest growth potential with a
CAGR of 10.83%. The debit card category is also expected to grow positively at
a forecast-period CAGR of 5.67%.

CuentaRut accounts are expected to foster positive growth in
the debit card category over the forecast period. CuentaRut, issued by
BancoEstado, is a scheme that provides bank accounts to all Chileans. In 2012,
BancoEstado recorded 5.3 million CuentaRut account holders, equal to 30.5% of
the Chilean population. The growth of closed-loop prepaid cards is expected to
be a major driver of growth in the prepaid card category. Closed-loop prepaid
cards include gift cards and prepaid store cards issued by retail outlets.
Closed-loop prepaid store cards are used by customers to make regular retail
purchases, and are therefore expected to contribute to the growth of the
transaction value of the overall prepaid category. The value of closed-loop
cards grew from CLP1.1 trillion (US$2.1 billion) in 2008 to CLP3.0 trillion
(US$6.4 billion) in 2012, at a review-period CAGR of 26.99%.

Large-scale retail outlets and department stores are using
social commerce platforms to expand their cards businesses. Outlets such as
Jumbo Cencosud issue gift cards that can be used for online purchases through
Facebook accounts.

Scope

This report provides a comprehensive analysis of Chile's
cards and payments industry.

It provides the current value for Chile's cards and payments
industry for 2012, and forecast figures for 2017.

It details the different economic, infrastructural and
business drivers affecting Chile's cards and payments industry.

It outlines the current regulatory framework in the
industry.

It details the marketing strategies used by various banks
and other institutions.

It profiles the major banks in Chile's cards and payments
industry.

Reasons To Buy

Make strategic business decisions using top-level historic
and forecast market data related to Chile's cards and payments industry and
each market within it.

The Chilean card payments channel grew at a CAGR of 15.80%
during the review period. The total number of cards increased from 16.5 million
in 2008 to 29.7 million in 2012. The channel is expected to grow at a CAGR of
7.16% over the forecast period.

Prepaid cards remained the fastest-growing card category
during the review period. The category constituted 28.0% of the overall card
payments channel in 2012, and grew at a review-period CAGR of 20.11%. The share
of the prepaid card category is expected to increase to 33.2% by 2017.

The debit card category, which constituted 50.5% of the
overall card payments channel in 2012, grew at a review-period CAGR of 16.39%
during the review period. By 2017, the debit card categorys share in the
overall card payments channel is expected to fall to 47.2%, due to the
emergence of prepaid cards, particularly for retail purchases in department
stores and supermarkets. The debit card category is expected to grow at a CAGR
of 5.67% over the forecast period.

The credit card category constituted 21.5% of the overall
card payments channel in 2012, and grew at a review-period CAGR of 10.06%. The
category is expected to grow at a CAGR of 5.24% over the forecast period, but
its share is expected to shrink to 19.6% by 2017.