Website Ranks and gets de indexed ??

My website is almost 3-4 months old . Whats strange is that as soon as it get Crawled it ranks for few terms for 1-2 days and all of a sudden gets de Indexed for these same terms or Rank drops like drops from page 5 to page 10 . Nothing shows up in Webmater tools under Manual Action . Assuming its a Algorithmic penalty, How to deal with this kind of stuff. Should I stop working on this site all together ?

Or assuming its a New website, google does not want it to rank for medium or high volume keywords ? What keywords I am after have 300 -2k searches per month .

2 Responses

Definitely sounds like an algorithmic penalty. If you have enough authority to generate rankings and traffic for keywords of that search volume, your website either has a lot of links directed towards it or it is huge and has a significant amount of content on it. The only way to fix something like this is to determine what is causing the penalty and to fix it. Try determining whether the penalty is coming from your content (Panda) or your link profile (Penguin). Things to look out for might include:

Spammy link profile (Penguin)

Building hundreds/thousands of links in a spammy manner is against Google's best practices. You may need to conduct a disavow or work on generating more natural links. Use GWT (Search Console) to determine if this is your problem.

Duplicate Content (Panda)

This is common on e-commerce websites. You need to determine whether the content on your website has been copied from another source, and correct it when you find it has. A great tool for this is Copyscape. (www.copyscape.com)

Unnatural Linking Practices (Penguin)

If you have used PBN's or link-purchasing tactics for ranking purposes, Google may be coming down on you. Remember you have to generate natural links over time for it to look organic and for Google to give you those long-term rankings.

Keyword Stuffing (Panda)

If your on-site optimization focuses too heavily on keywords and there is stuffing inherent in your pages, Panda will come down on you. Review your website and determine whether your H1's, Title Tags, etc. are keyword-heavy and whether this can be reduced.

These are just a few ideas - once you have conducted some research you will know how much work you have ahead of you and whether it is worthwhile continuing work on your website. Even new websites can create positive long-term rankings if the SEO is conducted correctly. I don't think age is as much a factor here as the strategy and tactics behind the SEO itself.

You must make account in SearchConsole and verify your site. Then you must look pages one-by-one for 90 days period for keywords. If all pages are suddenly drop in one specific date - this can be hit from algo penalty. If they're drop in different times this can be some technical issue.

But this also can be due your new site. New sites often get temporary boost in SERP and then they're drop. This is caused from your linking profile and domain/site age. You need little bit patience then to get somewhere in 2x or 1x or even 0x positions in SERP. Just don't rush things with linking. Just little bit patience.

That's why - this can be all or nothing. If you're hit from algo penalty then sudden drop everywhere. If you're drop due on different dates can be some technical issue. If you're mixed can be fresh domain, but also check linking profile just to be sure.