I ran into "bespoke" in two separate contexts in the last couple of days. Reading Gone Girl, the guy talks about "bespoke suits," which is how you usually hear it. Today's NYT has an article about a new type of hostel that has bespoke designs. The word comes from the idea of someone speaking for the type of suit he wants, including material, cut, and measurements. I had rarely read the word, never heard it, then suddenly twice in two contexts. Dr G has a mission to save words from extinction. Could this be one of them?