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Very good info. I really like the concept of tracking by device. Facebook has just awesome targeting - one of the best online targeting platforms ever I think. I mean, where else do you find out more about anyone? I haven't looked at in depth for automotive, but I know for recruitment you can look for a 25 to 45 year old Phoenix-based engineer with five or more years of experience who also likes to snow ski, or some such. That's just mind-boggling good! AND, it's pay-for-performance. You don't pay unless it works for you.