Kendall Belopavlovich, Marketing Intern at the Keweenaw Co-op

Michigan Tech’s Communication, Culture, and Media program has prepared me to be a #crazysmart thinker and worker. During my junior year of college I was accepted into Keweenaw Co-op’s Marketing Internship program with one other student. It has been almost a year since I’ve began my life-changing journey at The Co-op, and I am so grateful for the skills and experience I have gained while working there.

The Marketing Department is small, housing a manager and two interns, but does a huge amount of work for the store. From event planning and execution, customer service, in-store branding and promotion, social media marketing and interactivity, to graphic design, video editing, and newsletter production, this marketing internship has given me more key-word skills than could be put into a resume. Speaking of- during my internship class and with the help of my manager, I was able to create an elegantly designed resume from scratch via Adobe InDesign that showcases my most sterling qualities as well as my ability to design.

Beyond the academic and skill-centric aspects of my internship, I have had the pleasure of working with a diverse group of people of different racial, religious, ethnic, and national backgrounds. The intersection of such diversity in one store, combined with the intersection of products and companies with ethical, sustainable goals has changed my world view. Words such as fair-trade, ethical, locally-sourced, and organic have taken on new and heavy meanings. My professional, academic, and personal tool-kit has become richer from this experience.