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JumpTV Responds to Sports Industry's Online Ticketing Demand

Six New Universities Partner With JumpTV to Implement Online Ticketing and Donor Management Solutions

ORLANDO, FL--(Marketwire - September 18, 2007) - JumpTV Inc. (AIM: JTV) (TSX: JTV)
(www.jumptv.com), a leader in broadcasting international television and
sports over the Internet, today announced that six new university athletics
departments have partnered with the company through its JumpTV Sports
division to implement online ticketing and donor management solutions.

"We are very excited to expand our relationship with JumpTV," said Sam
Baker, GSU athletics director. "We're already partnering with JumpTV Sports
to host our official athletics Web site, www.GeorgiaSouthernEagles.com. We
feel that the Internet is one of the best avenues available to promote
Georgia Southern University Athletics and now, through Total Ticketing,
extend our ticket sales. Our newest venture with JumpTV Sports will
certainly complement our continuing efforts to connect with our fan base
and provide them with even more convenience when supporting our outstanding
teams."

Through each school's official athletics Web site, the JumpTV Sports Total
Ticketing platform enables 24/7 online service so fans can purchase season
and single game tickets. The system includes a feature called the "One-Fan
Profile" which aims to provide fans with a more hands-on approach to
managing their individual online profiles. For example, fans can change
personal information, order tickets, update their Booster Club memberships
and make donations.

FGCU, UAA, SHSU and UNCW will all leverage use of a standalone ticketing
system, while GSU and UNC Asheville have also integrated donor management
into the online ticketing platform.

"We wanted to provide both our fans and our donors with a fast, easy-to-use
way to show support for Bulldogs Athletics," said Janet Cone, UNC Asheville
athletics director. "By partnering with JumpTV Sports, we're able to do
just that and can also organize our marketing efforts more efficiently and
effectively through the One-Fan Profile. That's something that our fans,
donors and staff can all benefit from."

The JumpTV Sports partnerships represent new relationships for FGCU, UNCW
and UNC Asheville, while JumpTV Sports already provides SHSU, UAA and GSU
with official site design/hosting, branded broadband video channel
development, e-commerce solutions and more. In fact, GSU is the fifth
Southern Conference (www.soconsports.com) member, including the league
office, affiliated with JumpTV Sports.

"Ticketing and donor management continue to surge as top-of-mind priorities
for cutting-edge programs across the country," said Nada Usina, president,
JumpTV Sports. "Our new partners have discovered that broadband technology
can take their athletics operations to innovative levels that foster
greater efficiency and fan interactivity. As the trend moves away from
Excel spreadsheets and antiquated platforms, we're finding that we've been
able to help more and more programs evolve from the use of a robust
platform such as JumpTV Sports Total Ticketing."

About JumpTV

JumpTV (AIM: JTV) (TSX: JTV) is a leading distributor of live international
television and sports over the Internet. With more than 300 television
channels from 75+ countries and more than 170 partnerships with sports
teams and leagues, JumpTV delivers full-screen sports, news and
entertainment content on a real-time basis from all corners of the globe to
computers, Internet-enabled television sets, IP set-top-boxes and cell
phones with browser access. For more information, visit www.jumptv.com.

Forward-looking statements

Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential",
"expect", "intent" and similar expressions to the extent they relate to the
Company or its managements. These statements reflect the Company's current
expectations and are based on information currently available to
management. These forward-looking statements are subject to a number of
risks, uncertainties, assumptions and other factors that could cause actual
results or events to differ materially from current expectations, including
the matters discussed under "Risk Factors" contained in the Company's
prospectus (admission document) dated August 1, 2006 and the matters
discussed under "Risk Factors" contained in the Company's final short form
prospectus dated February 19, 2007. These forward-looking statements are
made as of the date hereof, and the Company assumes no obligation to update
or revise them to reflect new events or circumstances.