Achieving balance is as important
in business as it is in your personal life. Of course, It’s
Natural has to make a profit, to sustain us and allow us to
grow and develop the business. But the need for profit should
never be a rationale for greed and compromising of higher
values.

We strongly believe in small business and it’s ability
to develop in harmony with the real needs of people and healthy
communities. Faceless people, crunching numbers, developing
bland products that flood markets with no consideration of
their impact is what we offer an alternative to. We know who
makes the products we sell and what goes into them.

These are the attitudes we hold dear:

· Partnering with producers who care about people and
the environment, not just the bottom line
· Genuine adherence to ‘Natural’ and ‘Organic’
ingredients
· No harmful chemicals and harsh synthetic ingredients
· No testing on animals
· Keep things simple, minimise packaging
· Consistent high quality products at affordable prices
· Packaging and displays that attract shoppers
· Ongoing support for retailers, and open 2-way communication
from production through to consumption