According to Forbes’ Jeff Bercovici, Sladden was planning to leave in July, but opted to depart earlier given the reorganization.

Twitter Media has been successful in drawing in new users thanks to the platform’s integration with other media. “You won’t see a major network television ad campaign or TV show without some sort of Twitter branding or hashtag associated with it,” wrote Mike Isaac on Medium. “Twitter’s Media team is great at getting new people to use Twitter, but doesn’t worry about whether those people will keep using Twitter.”

Subscribe to Adweek

Featured Courses

Search MarketingOptimize your website through SEO, social media, and digital outreachLearn more >Facebook MarketingGet smart about how to use Facebook for businessLearn more >Copywriting for Social MediaMaximize your clicks, shares, retweets, and pinLearn more >Skills in 60: How to Name Your Brand or ProductDevelop a unique name for any brand, product, or businessLearn more >See more Courses >