“We are constantly looking for new sources of user acquisition and have found Meed an incredibly effective partner in these efforts,” said a Renatus representative. “Meed Tournaments created a fun and competitive environment for our games. In fact, in the first 48 hours of use – a critical period for us — tournament users performed 33 percent better than organics.”

Tournaments are able to achieve a variety of goals such as:

Driving new downloads: Acquire engaged users through competitive tournaments where an app is the arena.

Winning long-term players: Encourage more than just one-time use through tournaments to drive competition and loyalty.

“Launching Meed Tournaments is not only a groundbreaking step for the app marketing industry, but it also aligns with our goal for this new company, which is to provide multiple, engaging ways for users to interact with brands and offer the best opportunity for brands to find engaged, valuable app users,” said Meed CEO Spencer Scott.