Using language like "Frantic". "Anything but subtle". "Desperate" . "A sense of hysteria" , Kairos has attacked Buy Israel Week, to be held from November 28 to December 4

Why are they feeling so threatened?

Buy Israel Week features a marketing package that includes exposure to up to 1 million people in targeted markets across the US, as well as comprehensive social media outreach through Facebook and Twitter, blog features, YouTube videos and “Seriously Surprising Israel Deals” featuring Israeli products and giveawaysHow can you participate?Check out the Buy Israel Week blog. "Like" their facebook page. Follow them on TwitterSign up for updates

Word of the campaign is spreading throughout the Jewish community. "It is a matter of pride for me to want to buy products that are made in Israel, Esther Adler, 86, of Boynton Beach said. "When I shop for food and see something that is imported from Israel, it is always my first choice."