"Let's face it: information architecture is a new field, and it remains difficult to learn about," said Louis Rosenfeld, AIfIA's treasurer. "Our collective experiences haven't yet been captured as a body of literature, there are few academic IA programs where one can gain formal education, and there is only one industry-wide conference per year. That's why we need to connect people who have experience with people who don't, and that's the goal of AIfIA's Mentoring Initiative."