This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

About

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.

In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.

Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

More Than a Blog

We also aggregate our Twitter feeds, video and pics, blog network, portfolio of best practices, the events we will attend and job openings here. It’s our platform – a jumping off place – our homebase for conversation. So, jump in, the water’s fine.

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.

The very name of India brings to our mind a country known for rich culture and heritage. Though India is progressively moving towards higher standards of professionalism, the human bonds that bind the culture are still ingrained in the life of average Indian. This is even reflected in the way Indians use the social networking space. The social networking site which have been popular in India( like Orkut, Face book , Bharatstudents,Hi5, Myspace, etc)are the ones which have been able to create a difference in the life of the average Indian online user by bringing professional and personal worlds together. Recently I came across a survey by Plugged in done for a period of 3 weeks (across 1100+ members) . It has interesting statistics that reveals the general awareness about Twitter in India:  16% use Twitter to stay updated with news  11% prefers to stay in touch with Friends using Twitter.  11% enjoy updating their status (gives them Ego boost)  10% use Twitter for Research  17% are not at all sure of Twitter usage.  14% of the members polled are not on Twitter  12% of the usage happens on work related areas.  Only 10% use Twitter to meet interesting people Even this survey points to the fact that friendship drives this social media space. It seems that Indians use social media mainly to stay connected to people for strengthening personal relations to drive the professional network.

Viral Radar

This is a “blog platform” – a collaborative group blog authored by all parts of Ogilvy Group across the Asia-Pacific region.
In this conversation we invite colleagues, clients, competitors and anyone interested in the strategic use of social media, word of mouth marketing and digital innovation occurring in Asia to join.
Marketing and communications are changing and we have insights, ideas and opinions about how this will go down.