Beginning

In 2010 we started our path with
a punch of farmers, who had a different mindset from the status quo. These
farmers grew their animals with respect and an understanding of the correlation
between animal welfare and quality of meat. In addition it was unacceptable for
us then, that only a few per cent of the animal got realized for its potential
and the rest was left for sausage.
Further more we saw a great issue on the effect intensive farming has on the
environment. Acknowledging these fundamental positions, these farmers decided
to collude, to freshen the principles of animal production and to change the
trends of beef consumption.

Nature

Today Liivimaa Lihaveis connects
around 50 farmers, who have great love and respect for nature. Our common
desire is to grow happy cattle in their inherent environment - strolling around
the great grasslands. The baltic area does not have high mountains nor deep
lakes, but we do have grasslands more divers than any rainforests, containing
more than 70 species per square meter. So it is our burden to rightfully
sustain and cherish these lands. Relying on this purpose, Liivimaa Lihaveis has
created a governmentally certified quality scheme - ensuring welfare of the
animals and sustaining the biodiversity on our diverse grasslands. Moreover every single member is certified
organic producer.

Society

Not only do we stand for the
welfare of the animals, but we also advocate for a sustainable agricultural
policies. Our biggest aim is for the farmers to get what they deserve and that
their voice is respected and listened in the highest governmental
organizations. Liivimaa Lihaveis also has many joint operations with different
NGOs to keep the biodiversity of our nature and to keep the country life alive.

Consumer

Ethical meat is a big part of our
ideology - a great roll in having great meat is played by the consumer. Our
cattle only eats grass and if its diet consists of tens of different spices, we
can be sure that this variety can also be met in the taste of the meat. Cattle
that has been grown on the diverse grasslands of Estonia most certainly has the
best and the strongest tasting meat.
Further more grass-fed beef has the best health and dietary qualities
that our food can have.