Analysis: Sochi was a demonstration of CBC’s “app-ified” future

Press Office

4 years ago

Nice article on CBC coverage of the Sochi Olympic Games, including a mention of deltatre:

“It’s a pretty simple app” CBC Sports executive producer Dan Tavares, who oversaw the broadcaster’s digital efforts, told us in an interview this week about the web, tablet and smartphone viewing portals created by deltatre (a digital media solutions company which also worked with the BBC and NBC on their online Olympics efforts). “We didn’t try to complicate it with a lot of extra stuff. We put a lot of emphasis on getting the user quickly to live streaming because the research told us, obviously, people just really want to watch sports.”