One of professional football’s most storied franchises, the San
Francisco 49ers will play their first NFL season at Levi’s® Stadium in
2014. Through partnerships with technology providers like Comcast, the
68,500-seat, open-air stadium, which will host Super Bowl L in 2016,
will showcase Silicon Valley innovation and feature stadium-wide WiFi
access, mobile connectivity, IPTV, and HD video boards measuring over
13,000 square feet. The stadium will also feature a ticketless, cashless
infrastructure designed to increase convenience for attendees.

As part of the partnership, Comcast will provide fiber-based Ethernet
Internet access and video capabilities throughout Levi’s® Stadium,
sponsorship of free WiFi for fans, and cloud-based voice and unified
communications services for employees at the stadium and at the team’s
corporate offices. Additionally, Comcast SportsNet Bay Area will build a
new, state-of-the-art 1,000 square foot TV studio – CSN Bay Area
Studios at Levi’s® Stadium – for gameday broadcasts and other
49ers-related programming on CSN Bay Area and NBC Bay Area.

“The mission for Levi’s® Stadium has always been to create an
unparalleled gameday experience through the use of innovative
technology,” said 49ers CEO Jed York. “Comcast is the perfect partner to
help us achieve that goal, as the services they provide will allow our
fans to customize their individual stadium experience through the use of
their own mobile devices.”

“Located in the heart of Silicon Valley, Levi’s® Stadium will feature
new and exciting ways for the team’s fervent and tech-savvy fan base to
experience a live event, from ubiquitous WiFi to innovative mobile
applications and rich video content,” said Bill Stemper, President,
Comcast Business. “This partnership is representative of how Comcast, by
deploying our full suite of consumer and business products, can deliver
reliable, high-capacity Internet connectivity for fans, media and
stadium employees while supporting various multimedia initiatives.”

Specifics of the deal include:

Comcast Business Ethernet: Comcast Business, the Official
Internet Partner of the San Francisco 49ers, will equip the stadium with
redundant 10Gbps Ethernet Dedicated Internet lines which will provide
Internet access for fans, media and team employees prior to the opening
of the 2014 NFL season.

Comcast’s Business VoiceEdge: This service gives stadium
employees and front office staff cloud-based voice and advanced unified
communications services, including a mobile app so they don’t miss a
call wherever they are in the world.

Xfinity from Comcast: Comcast will provide the in-house video
feed to all television monitors at Levi’s® Stadium, as well as video
services in specific areas of the venue under the company’s Xfinity
brand, allowing patrons to access ancillary programming while attending
concerts and other events at the venue. In addition, interactive
Xfinity-branded kiosks will be installed throughout the stadium,
allowing fans to sample Xfinity products and have a hands-on interaction
with new technology. In addition, the iconic XFINITY Couch will be built
into two locations within the stadium, allowing a select number of lucky
fans to have the “Best Seat in the House”

Comcast SportsNet Bay Area: Comcast SportsNet Bay Area,
The Official Cable Home of the San Francisco 49ers, will air more than
400 hours of 49ers-related programming each year, including 49ers
Pregame Live, 49ers Postgame Live, and 49ers Press
Conference Live, as well as 49ers Central, 49ers Way, The
Faithful, 49ers Preseason Special, 49ers Postseason Special,
49ers Draft Preview and The Gold Standard: 49ers Hall of Fame
Inductions. Many of the shows will originate from the network’s new,
exclusive television studio – CSN Bay Area Studios at Levi’s® Stadium.
In addition, the network’s signature shows SportsNet Central and Yahoo!
SportsTalk Live will continue to present the region’s most
comprehensive 49ers news and analysis, daily insider reports and
in-depth interviews with players, coaches, alumni and front office
personnel.

“We are pleased to extend our ever-evolving partnership with the San
Francisco 49ers and honored to be a partner of Levi’s® Stadium,” said
Ted Griggs, president and general manager of Comcast SportsNet Bay Area.
“Fans have come to rely on Comcast SportsNet as the region’s leading
source for comprehensive, in-depth multi-platform 49ers coverage. The
new CSN Bay Area Studios at Levi’s® Stadium, along with hundreds
of hours of 49ers programming throughout the year, demonstrates our
ongoing commitment to present the most complete, entertaining and
innovative coverage for the many passionate 49ers fans throughout the
region.”

NBC Bay Area: NBC Bay Area, The Official Broadcast Partner of the
San Francisco 49ers, will feature unique 49ers content including
practice video and exclusive interviews, as well as historical video
from the team’s archives. The station will also air 49ers Way and The
Faithful, which can be re-broadcast on CSN Bay Area. This
programming agreement further strengthens NBC Bay Area and CSN Bay
Area’s existing partnership in providing the most comprehensive sports
content and coverage in the market.

“We look forward to providing Bay Area viewers with first class 49ers
content over the next 10 seasons,” said Richard Cerussi, president and
general manager of NBC Bay Area. “NBC has a long-standing association
with the NFL and we are thrilled to be the official broadcast partner of
the 49ers, particularly in 2014 a partner of the new Levi’s® Stadium.”

About Levi’s® Stadium

Levi’s® Stadium will not only be the new home to the San Francisco
49ers, but it will also serve as one of the world’s best outdoor sports
and entertainment venues. It was designed by HNTB and is being built by
Turner/Devcon for the Santa Clara Stadium Authority. The $1.2 billion
venue will have 1.85 million square feet, seat approximately 68,500 and
will feature an expected 165 luxury suites and 8,500 club seats. It was
designed to be a multi-purpose facility with the flexibility to host a
wide range of events, including domestic and international soccer,
college football, motocross, concerts and various civic events, and will
be expandable for major events such as the Super Bowl. For more
information, go to http://www.levisstadium.com/.

About the San Francisco 49ers

The San Francisco 49ers, owned by Denise and John York, currently play
in the NFC West division and have won five Super Bowl trophies including
Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has six
conference championships and 19 divisional championships and was the
first major league professional sports team to be based in San Francisco
over 60 years ago. Please visit www.49ers.com
and follow the 49ers on Facebook and Twitter @49ers.

About Comcast Corporation:

Comcast Corporation (Nasdaq: CMCSA,
CMCSK)
is a global media and technology company with two primary businesses,
Comcast Cable and NBCUniversal. Comcast Cable is the nation's largest
video, high-speed Internet and phone provider to residential customers
under the XFINITY brand and also provides these services to businesses.
NBCUniversal operates 30 news, entertainment and sports cable networks,
the NBC and Telemundo broadcast networks, television production
operations, television station groups, Universal Pictures and Universal
Parks and Resorts. Visit www.comcastcorporation.com
for more information.

About Comcast Business

Comcast Business, a unit of Comcast Cable, provides advanced
communication solutions to help organizations of all sizes meet their
business objectives. Through a next-generation network that is backed by
24/7 technical support, Comcast delivers Business Internet, Ethernet, TV
and a full portfolio of Voice services for cost-effective, simplified
communications management.

Owned by NBC Universal, NBC Bay Area/KNTV is the Bay Area’s
investigative station located in the heart of Silicon Valley. The
station is committed to providing continuous, in-depth journalism with
unique personalities. Along with broadcasting NBC’s award-winning
daytime, prime-time and late night programming, NBC Bay Area produces
more than 32 hours of news programming each week. COZI TV, the station’s
digital network, offers a full schedule of America’s most beloved and
iconic television series, hit movies and original programming. COZI TV
can be seen locally on Comcast 186, Verizon 460, and over-the-air on
11.3.