Digital Influencers

DBA exclusively represents digital influencers individually, building bespoke plans that turn influencers into brands and their businesses into empires. With the nuance of influencers’ perspectives in mind, DBA offers a holistic approach, fusing content strategy, podcasts, brand endorsements, product development and licensing, literary and television opportunities, appearances and events, speaking engagements, advertising, affiliate marketing consultation, and social media marketing strategy.

Chriselle Lim of The Chriselle Factor x JOA

Chriselle Lim partnered with Los Angeles-based clothing brand J.O.A. on a limited-edition Women’s collection sold exclusively at 40 Nordstrom retail locations across North America. Customers responded so well to the versatile 23-piece line that it was later continued and picked up by Shopbop. Chriselle played an integral role in both the design and promotion of the collection and looks forward to future launches.

Products and Licensing

Naomi Davis of Love Taza x Target

Love Taza created a vibrant and playful collection of family travel accessories that was exclusively sold at Target retail locations nationwide. From rolling suitcases and kids’ carry-on backpacks to neck pillows and activity kits, Naomi’s line boasted quality gear helping your whole family travel in comfort and style—and all for an affordable price.

Products and Licensing

Natalie & Dylana Suarez and Sonya Esman x Neiman Marcus

This spring, Fashion Influencers Sonya Esman and the Suarez sisters partnered with Neiman Marcus as featured faces in the luxury retailer’s CUSP campaign. These images were prominently displayed in the brand’s April lookbook, catching the attention of thousands of their customers. The campaign also ran across Neiman Marcus’s social media platforms and in print ads in top print publications.

Retail Advertising Campaign

Courtney Quinn of Color Me Courtney x Microsoft

Starring in a recent commercial for the Microsoft Surface Pro Laptop, Color Me Courtney showcased how the product helps her streamline her creative process and successfully manage her powerhouse brand with ease. The tech giant’s impressive promotion is currently on heavy rotation during primetime television, displayed in out of home advertising and digital platforms.

Global Television Campaign

Arielle Charnas of Something Navy x TRESemmé

DBA partnered Arielle with TRESemme and was instrumental in growing the collaboration into a global advertising campaign that lived online and off. The partnership culminated into a global television commercial spot that ran on every major network and cable channel.

Global Television Commercial

In 2013, plus-size fashion authority, Gabi Gregg, ignited the today’s body positive movement with a viral social post in what she dubbed a “fatkini”, leading to a multi-year design partnership with Swimsuitsforall.
Having sold over 100,000 units with styles selling out each season, Swimsuitsforall largely credits Gabi for its 135%+ growth in traffic and emergence as a major player in the $20.4 billion plus-size market.

Gabi Gregg of Gabi Fresh x Swimsuits for All

Product and Licensing

Aimee Song of Song of Style and Capture Your Style

DBA expanded the massive success Aimee Song’s social media storytelling into a New York Times Bestseller, Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform” (ABRAMS). It is being printed in six countries and Aimee is working on her second book.

Literary Representation

Lauryn Evarts of Skinny Confidential
x The Skinny Confidential Him & Her

Launched in 2016, this podcast is the brainchild of content creator, Lauryn Evarts of The Skinny Confidential, and her husband/entrepreneur, Michael Bosstick. Answering your questions about branding, blogging, relationships, business, travel, and beyond—the podcast that has captured the hearts of over 100,000 weekly listeners.

In celebration of Volvo Car USA's 60th anniversary, photographers Jamie Beck and Kevin Burg art directed and shot a lavish campaign with classic Volvos and the new XC90 model to re-energize the Volvo brand. The content was used for digital media, social advertising and gallery exhibit.

Advertising Creative Direction, Production, Execution

Shea Marie of Peace Love Shea x Same Swim

Shea Marie of Peace Love Shea is a California girl through and through. DBA worked closely with Shea to launch her own line of swimwear. SAMESWIM is available at samelosangeles.com, Shopbop, Revolve, Saks Fifth Avenue and others.

Brand Development & Retail Expansion

Gaby Dalkin of What's Gaby Cooking, is a self proclaimed salsa snob. DBA turned her original recipes into a sauce collection of three flavors - and forged a partnership with Williams Sonoma. Available at retail and online, the program was conceived and executed in conjunction with Digital Brand Products (DBP), DBA's product development company.

Gaby Dalkin x Williams Sonoma

Consumer Packaged Goods

Advertisers

DBA is a management company, offering the best social media influencers across Instagram, Instagram Stories, YouTube, Pinterest, Snapchat, blogs and other networks, both large and small.

Acura x Somewhere Devine

Hailey and Brad Devine are known for their travel adventures and the high-quality videos they produce documenting the experiences, auto industry leader Acura tapped them to showcase the versatility of the Acura MDX at the Sundance Film Festival. Highly pleased with the attention garnered by the partnership, they then enlisted Hailey and Brad to document a family road trip from LA to Salt Lake City.

Multi-Influencer Program x Capital One

In partnership with Hotels.com, Capital One enlisted Social Media Influencers to document “Travel Firsts” with loved ones and share the moments with their global audiences. In the first series, Influencers recounted memories of past trips and shared future plans with their followers, while the second featured them carrying out those travel plans as they documented new memories.

Multi-Influencer Program
x National Carbonara Day

First created by pasta manufacturer associations IPO and AIDEPI in 2017, World #CarbonaraDay encourages everyone to pay homage to the famous dish on April 6. To help promote the second-annual celebration this year, household pasta brand Barilla enlisted Social Media Influencers to create and share their own versions of the recipe with their hungry audiences across their channels.

Multi-Influencer Program x Honest Company

The Honest Company tapped over a dozen Social Media Influencers to feature in their Fall 2018 promotion campaigns for their Baby, Cleaning and Personal Care lines. From diapers, to fabric softener, to sunscreen, Influencers demonstrated for their highly engaged audiences of a combined 8,256,800 followers on how Honest Co.’s wide range of products helped make their everyday lives better.

Sugar & Cloth for Amazon

This past February, Lifestyle Influencer Ashley Rose of Sugar & Cloth launched an exclusive home entertaining collection in partnership with Amazon Home. Reflecting her modern and colorful aesthetic that has inspired millions of at-home party planners on Instagram and Pinterest, the line of disposable and melamine party goods is on-trend, highly affordable, and can be shipped via Amazon Prime.

Tieghan Gerard of Half Baked Harvest came up with an untraditional way to use Blue Diamond’s Almond Breeze almondmilk: an original creamy cheesecake filling recipe for what she calls Strawberry Ripple Almond Cheesecake, complete with strawberry swirls on top.

Half Baked Harvest x Almond Breeze

Chriselle Lim x La Prairie video

For La Prairie’s Skin Caviar collection launch, Chriselle Lim conjured the luxury of the skincare brand’s Essence-in-Lotion by producing a day-in-the-life Instagram video, shot with a drone on location at a chic Beverly Hills hotel.

Real Food by Dad x Hanger One Vodka

In partnership with Hangar 1 Vodka, Matt Robinson of Real Food by Dad set the stage with a delicious family picnic for Father’s Day, mixing a signature cocktail with the premium vodka - grilled pineapple and jalapenos caipiroska, which gives the drink both a sweet and smoky flavor.

Cody Andrew of Hello His x Banana Republic

Husband-and-wife fashion blogging duo Christine and Cody Andrew of Hello Fashion and Hello His made a playful, romantic short video where the pair was wearing Banana Republic in the park and on the city streets for both their and the brands’ Instagram accounts.

Matt Crump x Movado

Advertising Creative Director-turned Instagram influencer Matt Crump, known for his iconic “candy minimal” sensibility, crafted a series of surrealist and fanciful animated .gifs for Movado’s social media channels as well as his own.

Cara Loren x Adidas via Shopstyle

Cara Loren, the fitness Instagram sensation, worked with Adidas and affiliate platform, ShopStyle, to integrate running sneakers and casual footwear into her workout shoots and post-gym athleisure looks. A natural fit for the influencer, who is often spotted in Adidas, Cara is noteworthy for her strong conversion rate and detailed imagery.

Robert and Christina Martinez, the couple known as New Darlings online, shared their morning coffee routine through a charming homage to Nespresso’s Evoluo Machine, a brand partnership that focused on gift giving during the holiday season.