Reggie talks about Nintendo’s dedication to innovation

Switch has been receiving all sorts of compliments from developers and industry members. Suda51 event recently called the system as well as Nintendo in general “punk”.

Mashable brought this up with Nintendo of America president Reggie Fils-Aime. That led him to talk about Nintendo’s dedication to innovating, in which he mentioned:

“We’re constantly looking to disrupt the industry. We’re constantly asking ourselves what can we do that’s differentiated, that the consumer wants but doesn’t know they want.”

“One thing that I love about our company is we always put innovation first. We are always looking to take that risk.”

New ideas won’t always lead to absolute success. Yet even when they fail, they can be revisited in the future. Reggie pointed to the Virtual Boy as one idea that failed, but helped pave the way for the 3DS.

He said:

“More often than not they work, sometimes they don’t. Without that (Virtual Boy), we wouldn’t have learned about that particular space, about what you can do with VR and then AR. And who knows? AR may not have ever been incorporated into the Nintendo 3DS if we hadn’t had that failed experiment 20 years prior.”