But throughout her twisty new thriller A Simple Favor, in which she stars alongside Anna Kendrick, Lively actually gives her husband a sweet nod — making sure her character, Emily, only drinks martinis made with Aviation Gin, the brand Reynolds owns.

“At the time, I was trying to clear another gin, and Blake’s like, ‘Hey! Ryan’s got this gin that he really likes!‘ She really liked the company and everybody involved,” Feig, 55, recalled. “And I wouldn’t have done it if I didn’t like the look of it on the screen, but I really thought the bottle looked fantastic.”

“Honestly, didn’t even realize the level of involvement that [Ryan] had in it, but I think it’s great, because it’s a really good gin!” he added.

“I think it’s the best gin on the planet, and I mean that,” Reynolds, 41, said at an Aviation event in August. “I think more and more people are drinking gin. We have a really aggressive marketing campaign and we can back that up with a great product.”

“Like a lot of people, I’m inspired by George Clooney,” he said of the star who recently sold Casamigos tequila for $1 billion. “But it’s very unique to the individual. He’s probably in it for very different reasons than I am. We’re all passionate about it in varying shades. I know what drives me and what I love about this, so I don’t really need much more than that.”

Lively — who recently celebrated her sixth wedding anniversary with Reynolds, and shares daughters James, 3½, and Inez, 1½, with the actor — has been there by his side throughout, even attending the August event (dubbed an “Employee Orientation”) in New York City.

stars Kendrick, 33, as Stephanie, a mommy vlogger who attempts to figure out why and how her best friend Emily (Lively) went missing. In the process, she discovers Emily isn’t exactly who she said she was. The film is in theaters now.