My Generation scaling up production

North Yorkshire-based My Generation Beer Co has scaled up production of its signature brew on the back of securing a national deal with Punch.

My Generation, a music-inspired session pale ale, was previously only available as a cask beer, but has since been produced in 30-litre keg and 330ml can formats.

The expanded range follows the company’s listing of its session pale in keg format, which is now available in Punch Taverns throughout the UK, as part of its national craft beer rotation.

The firm has scaled up its 330ml can offering to full production, which is now available to the pub trade.

At 4.7% ABV, My Generation is brewed from a blend of new world hops, including Cascade,Galena, Magnum and Polaris, in Masham, and distributed through Black Sheep Brewery.

The My Generation Beer Co fuses music with beer and was established in 2014 by beer and music veteran Jonny Kirkham, who has previously managed popular Jamaican beer, Red Stripe. The company is also the official beer partner of Mod Radio.

Jonny said: “It is great news for My Generation as we are now in a position to extend our offering to new drinkers who share the same values as lovers of great beer and music.

“By bringing out new formats, we have been able to reach out to new drinkers, as we’ve seen from the listing with Punch. This is a big step forward for the company and helps pave the way for the future.

“We are now hoping to build on this positivity and make My Generation a real hit for customers up and down the country.”