Increased horsepower is coming to Steamboat-Ski Town, U.S.A.® through a new strategic partnership announced with BMW of North America that will see BMW serve as the official year-round automotive partner at Steamboat Resort.

“We are proud of this opportunity to showcase one of the world’s most popular automotive brands as an extension of our commitment to deliver memorable and unique experiences for resort guests,” said Rob Perlman, president and chief operating officer for Steamboat Ski & Resort Corp. “Steamboat provides unparalleled access to an active and affluent customer base for the world-renowned BMW brand and looks forward to a successful partnership.”

Under the terms of the multi-year agreement, BMW becomes the official vehicle of Steamboat, will be on display at the resort and included in onsite and web-based promotions throughout the year.

“Forming a relationship with Steamboat provides the ability for us to further connect with adventure-minded people who seek world-class experiences,” said Tom Penich, BMW of North America’s field marketing operations manager. “The unique location of Steamboat-Ski Town, U.S.A. with lots of Champagne Powder® snow provides the perfect setting to showcase BMW’s breadth of capabilities.”

Throughout the winter season, drivers will enjoy the opportunity to experience the thrill and excitement BMW’s xDrive technology through exclusive test drive events. The BMW intelligent all-wheel drive system, xDrive, ensures your BMW has the best possible traction at all times, enhancing agility and keeping you safely on course. A schedule for BMW Test Drive Events will be available on the resort’s website.