Stimulated, Inc. - Content Development & Full-Service Production CompanyStimulated, Inc. – Content Development & Full-Service Production Company - http://stimulated-inc.com
Content Development & Full-Service Production CompanySun, 02 Aug 2015 16:32:51 +0000en-UShourly1http://wordpress.org/?v=4.0Getting Started in Experiential Marketinghttp://stimulated-inc.com/getting-started-in-experiential-marketing/
http://stimulated-inc.com/getting-started-in-experiential-marketing/#commentsWed, 22 Jul 2015 00:26:07 +0000http://stimulated-inc.com/?p=924In this day in age, our society appreciates and enjoys real life experiences that they can document and share online. Whether the platform is being shared through Facebook, Twitter, Instagram, Youtube, etc., society loves to publicize what they are doing, and where they have been.

Experiential marketing, which is an extended form of guerilla marketing, has been shaping the way brand recognition is being advertised. Experiential marketing by definition “is a form of advertising that focuses primarily on helping consumers experience a brand,” (source: CreativeGuerilleMarketing.com). Traditional advertising such as television, print and radio all translate a core message through communication and vision, but these traditional advertising mediums are not real life experiences, they are simply exposures. Rick Condos, a writer from AdAge mentions that, “We always used to have to push messages out and we used to tell stories. We still tell stories, but now we ask our consumers to be a part of these stores,” (brandcontent.adage.com). Experiential marketing immerses and indulges the consumer by personally and physically interacting with them in any humanly way possible. From this, experiential marketing can branch off and create other marketing strategies to either create word of mouth, giveaway products, or even 2015’s biggest influence trend: social media sharing.

The overall goal of experiential marketing is to indulge the consumer with a physical and emotional connection to the brand, all by doing so through a memorable experience. From this, brand recognition, brand loyalty and even consumer purchases from that particular brand can all occur and create a powerful success story. After the consumer is exposed to the particular experience, they are then driven to share about their participation on their social media platforms, SMS, emails, etc. This allows free, organic content creation from the wide array of consumers for the brand! While the consumers have fun and share their experience, they also help expand the brand with a click of a button.

The key to escalate awareness, create an internet sensation buzz, spread a viral video campaign, start a social media world of mouth and make an overall positive emotional connection within the brand itself is through experiential marketing . “Given that 78 percent of Millennials say they’re more likely to consider a brand after a face-to-face interaction, experiential marketing is becoming an even more essential medium in today’s advertising world,” (source: Business2Community). This cool, exciting extended way to guerilla market is making a huge way into today’s marketing world. As traditional marketing is slowly fading out, experiential marketing is quickly making its way into the new age of marketing.

Check out these Amazing Already Created (and successful) Examples of Experiential Marketing:

Unlock the 007 in you. You have 70 seconds! Coca Cola x 007

WestJet Christmas Miracle: real-time giving

Other Examples from T-Mobile, Nike, Sprite, Southwest, National Geographic, and ASICS

Jonze’s groundbreaking concepts for the first-ever YouTube Music Awards included making music videos live. Jonze wanted to create a webcast seen through a cinematic lens, and Robb was selected to be the Producer of the live production. Robb assisted YouTube and Jonze bring the two worlds of film and live production together for this first time ever.

As Producer of the project, Robb worked closely with Jonze, Chris Milk, and the other music video directors helping them converge their film production techniques into a live setting. Robb knew the success of the project relied on creating an environment filled with artists and technicians from multiple disciplines to work within. Robb called on his experience and expertise in live music production, live broadcast production and film to help orchestrate the live production.

Spike TV’s Video Game Awards converged the biggest and best video games with a 360 degree stage that relied on LED and projection to tie it all together. This project marked the most ambitious and closest collaboration between the production, now in its tenth year, and the major game developers it honors. Stimulated played a key role in the success of the collaboration. Robb Wagner worked with show producers, game developers and major performing artists to help develop and execute creative concepts, including converging game content and performances into VGA10’s 360 degree stage design.

Robb worked with Paula to help her converge her career of music, dance, choreography and music video into an interactive multimedia TV performance. Paula performed her “Dream Medley” during Macy’s All Stars of Dance on Dancing With The Stars. This groundbreaking performance featured Paula interacting with projection and LED media, live on the Dancing With The Stars stage.

Technically and visually amazing!– Toofab.com

Completely jaw-droppingly nuts, made even more so by the fact that it was pulled off on live television.– Time.com