Zynga buys OMGPOP for reported $210 million

Zynga Inc. said it bought OMGPOP, a New York developer of the wildly popular online game "Draw Something," and All Things Digital reports the price tag at $180 million plus $30 million in employee retention payments.

San Francisco-based Zynga (NASDAQ: ZNGA) said Draw Something, which lets players draw on touchscreen devices and guess at what their friends are trying to represent, has been downloaded 35 million times and players have created nearly 3 billion drawings since the game's launch six weeks ago. The game currently has the most daily active users of any on Facebook, including Zynga's "Words With Friends" hit, with 13.3 million and 8.5 million, respectively.