Embrace Save The World Marketing In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).

Even during a global recession, the hotel industry can thrive and often continue to grow by improving their customer satisfaction and customer service.

Yu Ji's insight:

Customers are different in hotel industry from old days. These days, customers start their hotel searches online and spend time comparing prices and reading reviews. If the customer is a smartphone or tablet user, the time spent studying and reviewing various choices increases, meaning hospitality impressions begin long before the customer walks through the door.

As a result, hotels need to take these changes into consideration to take corresponding change to provide better customer service for them.

The truth is that most businesses aren’t making any money off of social media. On the contrary, most businesses are wasting time on social media.

Yu Ji's insight:

Bomb!! Every company is talking about developing and using social media, however, does the company really get what it need through this or just follow this trend aimlessly?! Business really should think carefully before they decide to spend time and energy on social media. Here are some metrics th atcan be used before or during the Social Media implementation to evaluate whether it should continue or how to further develop it.

When it comes to social media, I do take risks. I have to. There are just too many people involved in the social media adventure who are too compelling to ignore or delete or refuse or turn away ...

Yu Ji's insight:

Exactly. Every business is applying their social media aiming to increase their reputation or improve their CRM. However, during the SCRM, people are more focused on its benefits and ignored the risks, which can also be quite detrimental because the controling power are more belonging to customes but company itself.

Agree with the idea that 56 percent of customers who use social media to interact with an organisation feel a stronger connection with that brand.Social CRM is becoming an inevitable trend. Also, during this process, mobile technology can have great influence on customers' experience as well as brand loyalty.

Improve your customer service with a Universal Inbox. Click to watch the Universal Inbox in action.

Yu Ji's insight:

An amzing webpage which tells that something different have happened to customers and business should take corresponding measures to cope with that. Again, an amazing webpage even with the purposeful advertisement.

This simple picture reveals the lifecycle of customers' experience, from the need satisfying to the final loyalty establish. It is a relative long period, but still quite worth because of the long-term benefits under it.

It’s easy to share something you love with someone else, particularly when you know that person likes the same things you do. It’s exciting to be the one to introduce them to something you know they’ll flip over. But what if you gushed enthusiastically about something to someone and their response was, “Why would anyone want that?”

Actually, all marketers are emphasizing personalised service, which means firms are far more likely to meet customers that vary differently from one another.So, how to deal with this problem? This post provides us with some information that can help us understand different people and their buying habits better.

Following the news that Samsung has been posting anonymous comments slamming rival HTC, is it time to introduce social media regulation?

Yu Ji's insight:

The advantages of engaging through social media are well documented. Companies can enjoy a closer relationship with their customers and clients. In this case, what Samsung intended at firstwas to use social media to beat its rival: HTC.

However, the risk to brands also needs to be noted especially when business have no idea about who they are engaging with. When people are anonymous, they can effectively say things with no repercussions. Just look at the damages of online bullying and trolling. In the same way a company’s name can be slandered. That’s what happened finally to Samsung.

Currently, mobile business contributes a great part ebusiness, which means businesses need to consider both online experience and mobile experience of thrie cutsomers. Here are some strategies firms can use to improve their mobile customers' experience and the top principle is to make mobile engagement easy for the customers.

This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter. But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...

Very interesting post. Teaching you how to create rather than write the content. Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase.

Lots business are thing about work in their business.However, it is far more important to carry it out from the whole perspective, which means 'work on the business'. Also, the reason why it is so important for every business owner to spend time working ON their business is ''If you don't drive your business, you will be driven out of business''.

This excellent article, suggests that a business owner needs to allocate at least a day a week to effectively work on their business, and it provides a list of 10 things a business owner should be doing when working on their business.

The majority of small and not so small business owners, find themselves buried every day in the day to day challenges of business survival, and rarely make time to look at the bigger picture and position their business for the future.

It is far from unusual for a harried business owner to understand the need to make the time to work on their business, but when time is made for this purpose, to then realise that they don't really know how to proceed or how much time to devote to this key task.

This excellent article, suggests that a business owner needs to allocate at least a day a week to effectively work on their business, and it provides a list of 10 things a business owner should be doing when working on their business.

The subject must be important to potential buyers. (CUSTOMER SERVICE: What customers want to hear? http://t.co/5JMZdP3UsW#customer #success)

Yu Ji's insight:

A new idea in this post is that it is not what you are selling but what customes are wanting that matter. The entrepreneur must accept that the consumer is not irrational for not buying his service. The consumers’ own needs and beliefs must be respected. This is a hard but necessary lesson for entrepreneurs to learn: Consumers will part with their money for goods and services they perceive as being valuable. It makes no sense to argue with them; either supply something they want or find a way to convince them that they need the ones offered.

The sole purpose of Customer Relationship Management used to be to build and store a bunch of profiles on your customers so you could target them with tailored (Rocky relationship with your customers?

Yu Ji's insight:

The campaign of customer relathionship management has been changed with the evolution of Social Media. Resulting in a power shift. The customers now have the power and control. The power to change a brands image by voicing their opinion on the internet, for everyone to see.Under such situation, it is necessary for business to make sure their customers feel vualued is vital.

Experts share step-by-step guidance on building a Voice of the Customer programme.

Yu Ji's insight:

Increasing number of companies are take the vioce of customer programme to improve their service and relationship with customers. For those just starting out, the temptation is to just go out and blitz it – collect lots of data from lots of customers, gathering as much feedback as possible. However, if they don't have a clear picture about what to actually do with the data being collected, then this is futile – it’s just listening for the sake of listening, rather than listening for the sake of improving the experience. From this post, you can get some step-by-step guidance on building a Voice of the Customer programme.

Customer Experience: How to Delight and Disappoint a Customer Business 2 Community So if you want to delight your customers then do the unexpected. Anticipate and meet customer needs in way that simplifies-enriches your customers lives.

Yu Ji's insight:

Every business is thinking about delighting their customers. And this post will help you think in an opposite way: for customers, what kind of experience would be one of disappointment? Maybe this question is as valuable as how to delight them.

Design thinking is all about getting closer to your customers to really understand what they do, how they think and what they need, so you can focus

Yu Ji's insight:

In this post, there is a special view on social media designing: from the customer's perspective instead of the company's. The key point is to bringing your customers into the design process. Several interesting examples have been given, such as Zappos and Giffgaff.

Many businesses in Dubai are investing both time and money in Social Media Marketing but still not able to get results of their marketing strategy due these mistakes (RT @Web_Design_UAE: Five Mistakes Businesses make using Social Media in Dubai

Yu Ji's insight:

As businesses are recognizing the power of social media as a marketing tool, they are investing more and more time in using these social networking platforms to empower interaction with their consumers. However, the dilemma is although many of the businesses are investing both time and money in Social Media Marketing, they still cannot get the best out of their marketing strategy. One main reason is the misunderstanding or misuse o social media. Thus, to achieve better performance of social media, these key mistakes need to be avoided.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.