You’re here because you’re ready to build a startup that attracts and retains the best talent in the market.

You realise there is war for talent that is hard to win, and so you need to get all the key aspects of a remuneration package right. One of the most important elements is ESOP. It’s how your staff get to participate in the riches you are building for your impending exit.

You know what the problem is with ESOPs though…

There is NO information on the internet to really teach you! WTF is going on? This is such a common requirement, why does it have to be so hard?

I needed to write an ESOP for myself and couldn’t find any good material. It took me ages to educate myself! I couldn’t believe it was so hard. So I decided to do everyone a solid, suck it up and make the course I wish I had.

Welcome to the definitive guide to Employee Stock Option Plans

This is the only course available on the internet. There is nothing else available, or at least anything which will come anywhere sharing as much knowledge as is in this course.

Do you know how I know that? Because I looked. I would not have made this course for you if there was one already. I don’t like to reinvent the wheel.

This course was borne out of frustration

I needed to make an ESOP for myself. I spent so much time trying to figure out the ins and outs of how they worked, I was exasperated and couldn’t understand why it was so hard?

So, what do you do as an entrepreneur; you fix stuff.

I spent the equivalent of a month researching and writing this course between all my ventures. Indeed, the script is 27,000 words long!

75% of startup is the same. 95% of ESOP is the same. Someone needed to make it easier for everyone, so I looked around and saw myself.

The ESOP course knowledge stands on the shoulders of giants

I didn’t spend my career as a HR consultant. That sounds lame AF and the stuff those guys share smells of bureaucracy and pointless PowerPoint.

All the knowledge in this course worth knowing is grounded in years of knowledge shared from top lawyers and Silicon Valley investors. I hoovered up every ounce of wisdom I could find, distilled it, and structured it up in this course.

I have ADHD and compulsive honesty, so be assured, I tried to cut out the BS.

The bits not worth knowing are my anecdotes from my experience founding and scaling startups, be they reasonably sized (e.g. Delivery Hero, Groupon and Lazada) or small (e.g. you don’t know yet).

I’ve left no stone unturned

I guarantee, this is THE most thorough, laser-focused and up-to-date ESOP course available ANYWHERE on the market—or your money back.

Whether you’re an entrepreneur, an innovator or the next Mark Zuckerberg just waiting to happen, here you’ll find all the key things you need to set up an ESOP and negotiate with investors and staff.

From zero to hero in a few hours

What else makes my course different? It’ll take you from a total n00b to passable expert in just a few hours (or take it at your own pace—whatever suits you).

I hate wasting time. I’m not getting anymore of it. I resented learning about ESOPs, so I crystallised my learnings for you. Don’t spend weeks trying to get smart.

What is the value of your time? $200, $300 per hours? Times that by a week or 3 and that’s a tonne of cash you blew. Why? There are so many more productive things to do. If you need to bone up on ESOP, here you are. It’s on a plate. Eat it!

Don’t be the one to get left behind on ESOP

Get started today and know how to spar with investors, lawyers, staff and your peers.

Even if you don’t need to set-up an ESOP now, take this course, learn, be an expert. I’ve been at dinners with celebrity founders and got stuck talking about ESOPs and not knowing what I wish I did. Don’t be that guy. Build your brand and network perception as an expert. This is one of the things you are expected to know about, if you want to fit in.

Don’t believe me? I offer full money back guarantee if you aren’t smarter than you were before, and can juggle 13 office standard pens or pencils for 20 seconds concurrently, 60 days of completing the course

Limited time discount for you

I would love to have feedback to make the course even better! For readers of my blog it’s available for a discount for a limited time and for a limited number of people. $99 for 99 fast-moving blog readers! You can check it out here. Udemy seems to live off $10 promotions, but none of my courses will ever be available in promotions, only the ones I offer to you here.