The Hot Seat: GoDaddy's Rajiv Sodhi

GoDaddy, the world's largest ICANN-accredited registrar of domain-names, made its foray into India four years ago. Until then, the company was only based in the US. The decision to be in a country that’s a hub for the emerging small and medium businesses (SMBs) was GoDaddy’s obvious best bet. This company that targets SMBs to bring their business online, and is already number one in .IN domain name market share as per NiXi.

Brand Equity caught up Rajiv Sodhi, managing director and vice president, GoDaddy India and Australia, to understand about the firm’s success story, and what’s it like to be in a market that is not only just diverse but also moving at a promising rate.

According to Sodhi, GoDaddy’s approach towards advertising is to keep things simple. He adds, “We are now slowly moving towards a strategy that is data-driven and personalised.”

As far as expectations are concerned, Sodhi is confident about the business environment in the country. He informs, “When we started our care centre, we used to get around 3,500 calls a month from Indian SMBs. Today, we get about 3500 calls a day.” The numbers do reflect the fact that SMBs here are moving forward at a fast pace.

In a video interview, Sodhi talks about all this at length. Listen in!