Finland maintains its good reputation globally

Finland’s natural beauty stood it in good stead in the Country Rep Trak rankings. Pictured is Koli National Park in Northern Karelia.

Tea Karvinen / Visit Finland

US-based consulting firm the Reputation Institute has once again named Finland as the sixth most reputable country in the world.

The world’s largest annual survey of such, the annual Country Rep Trak measured the reputation of 55 countries based on levels of trust, esteem, admiration and respect.

Some 48 000 residents of G8 states took part in an online questionnaire, which sourced their opinions regarding a total of 16 attributes of each country. Among these were safety and beauty, as well as whether locals are friendly and welcoming. Furthermore, participants assessed the extent to which social and economic policies were progressive and the perceived effectiveness of the government. Regarding the latter, Finland’s government was seen to be the fourth most effective in the world.

Sweden, Canada, Switzerland, Australia and Norway made up the top five this year, with Pakistan, Iran and Iraq deemed to be the three least reputable countries.