The Vampire Diaries

The Illusion Factory has worked on The Vampire Diaries both for The CW Television Network as well as for Warner Bros. Worldwide Entertainment for whom we produced a special promo to announce a Halloween marathon of The Vampire Diaries. For The CW Television Network, we created the interactive advertising campaign and won several key awards for the work created.

LAUNCHING THE 2009 SEASON ON THE CW TELEVISION NETWORK WITH INTERACTIVE MEDIA

Campaign Details:

Client: The CW Television Network
Format: Rich Media
Date: FALL 2009

Overview:
The Illusion Factory worked closely with the creative and management teams at The CW Television Network to launch their 2010 Fall Line Up including The Vampire Diaries in the electronic media landscape.

Goals:
• Drive viewers to tune into the premiere and increase Facebook Likes
• Generate hype/ buzz about the show

Execution:

Rich Media Features

• Video
• Facebook Like
• Wallpapers
• Buddy Icons
• Cast Pictures

Deliverables

• Flash Banners
• Rich Media Banners

The Vampire Diaries was developed by Kevin Williamson and Julie Plec based on a book of the same name. The series stars Nina Dobrey, Paul Wesley, Ian Somerhalder, Steven R. McQueen, Sara Canning, Kat Graham, Candice Accola, Zach Roerig, Kayla Ewell, Michael Trevino, Matt Davis, Joseph Morgan, and Michael Malarkey.