Twilight view gives maximum impact

Trickbox TV used the full impact of its Tower Bridge studio facility to broadcast the launch of an international pharmaceutical company’s new products from the city of London.

Working with specialist digital development agency Tangent 90, the launch involved the announcement of a new treatment for hepatitis C and saw a panel of medical experts, including those at remote locations, discussing the benefits of the new drug.

With the stunning vista of Tower Bridge, The Thames and the City as a backdrop, the entire launch was streamed live to the web, giving medical professionals from around the globe the ability to watch the discussions in real time, or log in to view the broadcast at a later time, if more convenient.

With three remote locations feeding into the studio, the broadcast included Q&A sessions from numerous source points, and seamless organisation was paramount. Trickbox TV Managing Director, Liam Laminman, explains: “The event had been three months in the making – making sure all eventualities were covered and that the client received maximum impact.” Trickbox TV provided all operational crew, equipment and facilities.

Liam adds, “We deliberately chose an evening filming time to ensure a convenient time for the US audience to watch the broadcast live via our streaming facility, and also to show our studios’ Tower Bridge backdrop in its best light – there are few more stunning views than Tower Bridge at twilight.”

Tangent 90 was one of three companies involved in the launch and Richard Lucas, Managing Director at Tangent 90, says, “Our search for an iconic location to broadcast this product launch took us to Trickbox TV and they ticked every box. Not only are they situated by one of the world’s most famous landmarks, but their studio facilities are excellent, with fantastic bandwidth for connectivity.”

Richard adds, “The evening all went to plan, was hassle-free and led to a highly successful product launch and happy stakeholders. The great crew, outstanding technical facilities and awesome location combined to make the perfect solution for us and I’m looking forward to working with Trickbox TV on future projects.”