Morning in America

A term used by President Ronald Reagan’s 1984 re-election ad to describe the hope and optimism of the people after years of turmoil.

The advertisement starts with the phrase, “It’s morning again in America,” and proceeds to show an idyllic and nostalgic landscape of the US, where the economy is good and everyone is happy. It told of a nation that was hopeful after years of negativity in government.

Today, the phrase can be used to describe the beginning of an era of hope.