Mariette Hoitink and Kingpins Show

We interviewed Mariette Hoitink

In denim world Mariette Hoitink is a great personality known for her experience and value in both denim and fashion – sector from which she comes from.
Founder and Managing Director of HTNK Fashion Recruitment & Consultancy, among her “creations” there are the Amsterdam Denim Days, Global Denim Awards and Kingpins Show. Waiting for Kingpins and Transformers that will take place on October 24th, we had the chance to talk with this guru of fashion, one of the women able to reinvent denim sector.
Here it is what we asked her:

3 days of Kingpins (with Transformers): what should we expect from this new edition?

This edition of Kingpins Transformers is one we’re really proud of as it is the first one with only top female speakers. And yes this seems exceptional, to our surprise.
Inspired by the fierce leading women of the HTNK team & in our network.
Kingpins Transformers offers a look behind the indigo curtain to spotlight the role and stories of women in the denim industry. As always, focusing on the social, environmental and economic challenges facing the denim industry. And yes, we like men (to attend).
Kingpins Amsterdam, already the 8th edition, is setting the standard for the future of denim, the most premium boutique show with only the best of the best in denim innovation, design, development, craftsmanship and sustainability from all over the world.

In your opinion, what will be the trends of 2018?

Comfort will be the most important one as well as durability, we want our fabrics/ clothes to last longer. We want to create our own jeans. Which is so nice about denim, the older the better. Let’s get personal again. We need great design and product development , more innovative and more sustainable and cherish the people behind the industry who make this change.
And sharing knowledge beyond your own brand or company. We live in a world where we can all be connected so let’s take advantage of that.

What is your opinion on the european consumer and its interest towards sustainability?

Sustainability should be part of the DNA of every company and not (just) a marketing tool. Within the coming years our supply chain will be totally transparent which gives the consumer insights on where there clothes come from. Consumers will question more and brands as well as suppliers have to act up.

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DenimFreaks.com is a portal dedicated to Denim: the products, the history, the industry, the philosophy. It was created by Axel Butchinson and Victor LeGreige , two funny teddy bears with a very strong background in all Denim matters. Axel was born in 1982, somewhere in the Mid-West, and has always been a real Denim guy, with a crazy passion for the vintage world. Victor was born in Paris, in 1979, but grew up in NYC, where he became a famous designer and fashion blogger. Despite their totally different tastes, the two bears became very good friends and decided to launch DenimFreaks.com to talk, discuss and argue about their passion: Denim.