STOP! We Are Doing Social Media Marketing All Wrong. Fix in #JJJRH

Some of us may be pretty sure we know what we’re doing. But do we? Major platforms like Facebook always start out as one thing and morph into something else. I never have “gotten” Facebook. Most know I’m there – but it just hasn’t been “my thing”.

Now I “get” Facebook because of Gary. And the FB I “get” isn’t the FB I started on.

I want you to really “meet” New York Times best selling author Gary Vaynerchuk aka @GaryVee because the way he has promoted his latest book is beyond brilliant. I have never seen anything like it. And he comes up with a new twist what seems like every day. It is amazing.

Who is Gary Vaynerchuk?

I want to share with you this video because it is the best I’ve seen that quickly reveals who Gary is and why he knows so well what works and where social media is going.

Now that you know who Gary is, believe me when I tell you the examples in his latest book Jab, Jab, Jab, Right Hook (JJJRH) will increase your effectiveness on social media – and make it easier than what you’re doing now.

“The key to social marketing is micro content” ~ Gary Vaynerchuk

If you use Facebook – and we all have to because that is where the most users spend their time – you really need to have this book. For the examples. As soon as you see them you’ll realize – as I did – why FB just isn’t working as well for you as it could.

It struck me that Facebook feeds should now look more like our Pinterest boards: mostly image with very little text. But not just any image – or any text. And with your strategically placed logo included.

@GaryVee’s examples make what we need to do on Facebook crystal clear.

No amount of explaining could make this concept clear. You need to see the case studies in JJJRH. I know the owners of two elite agencies who make Facebook their primary focus. I knew they were getting great ROI from Facebook and loved it – but Facebook just didn’t “do it” for me.

Less than an hour with Gary’s book and I suddenly “get it”. You will immediately realize that every FB post must be carefully planned for maximum virality (yes, that actually IS a word) and interaction. Gary shows you how. It isn’t hard; just different.

Gary makes it clear what “native” content looks like on Facebook, Twitter, Pinterest, Tumblr, and Instagram.

He shares the right way to trendjack Twitter hashtags. He touches on where G+ is likely to go – and how Google Glass could change everything. He covers how LinkedIn is working hard to become the social platform for long form content where business gets done. He shares his thoughts on Vine, Snapchat, and Instagram Video.

This book is an easy read. You could even just look at the pictures and that alone will improve your social media marketing results. Most are still not using social media well. Why you should.

Early Adopter Advantage

Those who get serious about learning to maximize their results earliest reap the most rewards. Platforms always become more expensive to use over time. Social media is NOT a fad. It won’t go away.

You don’t have to believe me. Listen to Gary on how Facebook has changed and the future of Social Media:

I agree with Gary on what platforms are important and will still be going strong in five years. I feel even stronger than he does that Tumblr is the one he covers in his book that may have a shorter future. All the others you MUST consider if you are serious about marketing.

Gary’s book JJJRH is a shortcut. It is a visual way to SEE what kind of micro-content you should be sharing where. Whether you’re a wordsmith like me or a visual learner, you will get what you need to know from Gary’s book. Available in hardcopy and Kindle editions.

Disclosure: I was fortunate to be sent an advance review copy of Gary’s book. That is not the reason I’m writing about him here, though. Even if I didn’t have his book I would have been writing about the unique ways he has been promoting it. You can see them on @GaryVee’s “buy the experience” page.

Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers.
After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.

Comments

Always looking for some new to learn!
I’m into facebook marketing since last 4 years and I’d love to read more information from here.
Website bookmarked!! 🙂Shyam Pareek would love you to read ..Redmi Note 4G Lollipop ROM Update v2.0

That book is particularly useful for knowing what works best on Facebook. I refer to it whenever I need to answer questions about FaceBook. I’m sure it is equally useful for the other social networks; Facebook is just the one that I’ve neglected the most in favor of the others.Gail Gardner would love you to read ..Affordable Social Media Mentoring for Your #SmallBiz ~ Ask Your Questions

Thanks for sharing this . Actually you are right but everyone has their own way to do the SMM . Some ways won’t work for us though it was working for them . So i think there’s no right or wrong way to do it’s just which working for you..

Gary definitely walks the walk which makes me believe his writing. A lot of social media experts (that I’ve met) don’t seem to have as much demonstrated experience.ryan would love you to read ..101 Ideas for Photo Booth Poses

I knew Gary was a bit of marketing ninja, and from the snippets in the post above nothing changes my view.There are some nuggets right there, like you I never use FB mainly because I don’t have time, but using it like Twitter with pictures seems an excellent idea.They way things are with Auntie G right now it seems social is the way to go, and I think more and more folks are waking up to massive power of Social media.Nice post Gail 🙂

Social media plays important role in success of your online business. Well sometimes people completely ignore social media, it is not appreciating. I have all social media accounts for my blog.It helps me to build backlinks.

Gary is popular because he is real. He started in an industry that is extremely elitist and brought it to the masses. Many identify with his obsession with the Jets and having a big goal. And even though he is very famous, he talks to everyone as an equal.

I agree with you on Facebook, but at least now I realize what it would take to make it work for a business. Basically, FB has turned into instagram or pinterest where every post needs to be highly entertaining so it gets interaction or you lose the ability to reach your audience. Examples showing how others do that is in Gary’s book.Gail Gardner would love you to read ..How To Find Quality Writers For Your Blog: 5 Stategies

The book that changed how I look at the internet and social media channels the first time is Crush It! by Gary Vaynerchuk. I actually have been putting off buying JJJRH because I’m afraid to get my world rocked again. Didn’t know that consciously til I read this post, but now I’m going straight from this page to Amazon and get it on my Kindle.

Facebook HAS changed in the brief time I’ve been using it and I feel as though those changes need to be addressed correctly. About time to ante up and pick up Gary Vee’s newest before I become obsolete 😉

Great post and really in very simple language . Good write-up on Gary and book. But i don’t why but i feel that you are not writing a write-up but you are just promoting book But this is only my opinion and now i am going to checkout that book.
Bye bye Gail and please keep writing.diwaker would love you to read ..Lava Iris 503 and 3G 402 – Smart phones under 10,000

I don’t think this is true nowadays when social media sites for example: Facebook improved their anti-spam systems.
If you try to spam your posts or comments on FB your posts will simply become invisible to all other people except you, and if you continue your account will become locked and ask you to verify it by phone number or uploading an ID material.
However there are many legit and successful FB pages which are getting tons of traffic and they don’t use any spam methods, it’s just a pure hard work and the power of their brand which people likes.
Thanks on your comment as well.
Great post and agreeing with the main topic, however we can see the Google+ social network is growing from day to day. In my opinion in like 5 years it will compete FB and probably take the 1st place of social network. Because Google is Google 🙂

What’s funny is that IMHO Twitter’s power is in the 3rd party apps which are desktop and that’s not how Twitter started AFAIK. AFAIK it started out as a platform for SMS. I hardly ever use Twitter on my phone

Really awesome post about social media, I really don’t know about Gary Vaynerchuk which I’ve learned just now. Yes you are right micro content in social media is really important to gain more outcome.Thanks