THE OUTLOOK FOR PACKAGING IN CONSUMER AUTOMOTIVE LUBRICANTS 2000 is designed to provide subscribers with an accurate and independent assessment of how lubricant demand, packaging materials, manufacturing costs, and other issues are impacting the packaging of commercial automotive, consumer automotive, and industrial lubricants. Packaging has quickly become one of the keys to success in the consumer automotive lubricants market. This is due, in part, to the reality that it is difficult to differentiate products based on performance. Lubricant marketers see packaging as a means of standing out in an overcrowded field. Packaging trends are challenging lubricant marketers to rethink many of the traditional paradigms in the consumer automotive lubricants market and develop innovative shapes, sizes, colors, compositions, and other packaging elements. THE OUTLOOK FOR PACKAGING IN CONSUMER AUTOMOTIVE LUBRICANTS 2000 is designed to assist lubricant marketers, packaging companies, and others in the value chain in this effort. OBJECTIVE The objective of THE OUTLOOK FOR PACKAGING IN CONSUMER AUTOMOTIVE LUBRICANTS 2000 is to provide subscribers with the information and insights required to capitalize on packaging trends in the commercial automotive, consumer automotive, and industrial lubricants markets and grow their business.

STUDY CONTENTS
The study consists of approximately 250 pages of material organized into twelve sections, as shown in the Table of Contents. A brief description of each section follows:

This section is particularly important because it provides the foundation to assess and quantify the impact of packaging trends.

The significance of this section can be readily appreciated when one considers the impact of quick lube centers. As the market shifts from do-it-yourself (DIY) to do-itIntroduction. This section profor-me (DIFM), there is a correvides background material on sponding drop in demand for the study, including structure, quart bottles. Similarly, such methodology, terminology, and issues as larger-sized packages, other pertinent facts to assist subextended drains, tighter engines, scribers in maximizing their use and new engine technology also of the report. have the potential to significantly impact lubricant demand and, Executive...

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