Over the last seven months, Luis Fonsi’s song Despacito has eaten up the global music charts. The song has become a viral phenomenon, racking up more than 2.5bn views on YouTube and even being credited with boosting Puerto Rico’s economy with a 45% spike in tourism.

The music video was released on 12 January and reached one billion views on YouTube within 97 days. Justin Bieber put out a remix of the song in late April, taking it to a new audience and giving the story a political edge. When Bieber garbled the song’s lyrics in a concert in May, singing “I don’t know the words so I say burrito, I don’t know the words so I say Dorito,” he was accused of mocking the Spanish language, exploiting Latino singers and culture appropriation.