Have you built up enough ‘satisfaction-equity’ with your clients?Today’s video may be the most important cleaning industry tip and concept you’ll hear – especially if you’re striving for happiness in your business.

And it’s all about complaints.

Most of us in the cleaning industry deal with complaints from time to time, and let’s be honest here, it’s never great to hear from a client that they’re not happy, or that somehow, our commercial cleaning, janitorial or maid service team have let them down.

But what if the conversation was all about feedback for your cleaning business?

Good old fashioned, honest, feedback….

Most people, particularly business owners, love feedback.

….So, what would happen to your cleaning business if you changed your perception? What would happen if you turned that complaint into what it it really is, which is ‘feedback’…?

Once you’ve had a chance to watch, I’d love to know if you’ve ever struggled with complaints in your cleaning business.

That’s the great thing about the Cleaning Industry, you meet so many people who’ll join you for sections of the journey. It’s a relationship business, where happiness and business success comes from within. If you think well, you’ll do well..

Today’s quote:What seems to us as bitter trials are often blessings in disguise. Oscar Wilde

Lisa x

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Cleaning Marketer works exclusively with select cleaning businesses to help them attract more prospects, make more sales, and keep their clients longer. To learn more about our industry-leading Client Attraction System, click here.

There’s one thing I think all of us in the cleaning business can relate to –

The emotional roller-coaster of frustration when you lose a client for no apparent reason.

One day you’re flying high with lots of great contracts, and the next, you’re despairing because a couple of clients decided to “try something else” and switch cleaning companies.

It happens. To all of us. And it hurts.

But here’s the good news. You can even things out a little. Yes, you read that right.

You see, it’s possible to win back your lost clients.

The great thing about the Cleaning Industry is that you can win back contracts as fast as you lose them. If you know how…

If you’d like to learn how to nurture cleaning business clients (past and current), in a cool and non-spammy way, go check out the video below. You can literally win back around 15% of lost prospects inside of 12 months, if you know what the right steps are…

That’s the great thing about the Cleaning Industry, you meet so many people who’ll join you for sections of the journey. It’s a relationship business, where happiness and business success comes from within. If you think well, you’ll do well..

Today’s quote:

Even great people need constant opportunities for improvement. Thomas Crosby

What are your challenges?

Most of the time, you the cleaning business owner, find a solution, create value, and move forward, happily and profitably.

But some business challenges have a way of becoming intractable. You can get stuck, and working harder doesn’t help. When the business suffers, or you lose a big account, so does your personal life. You lose sleep. You’re not sure what to do next, or who to ask for help.

Well, here’s a truth that sometimes gets overlooked: No matter how difficult they seem, the challenges you and your cleaning business are facing right now have already been overcome.

Yep, you read that correctly.

Maybe you need to find more clients, hire the right person, develop and execute a real revenue plan — whatever it is, it’s been solved already!

Stop banging your head against the wall, because the knowledge you need to overcome your challenges is out there – we’re Cleaning Marketer, and we’ve got your back.

That’s the purpose of this blog: to help you find the information you need so that you can take the actions that will keep your cleaning business moving forward. We’ll be posting all sorts of practical information here – specifically for the cleaning industry.

That’s right. Finally, one place where you can get the sales and marketing, coaching and mentoring you need, specifically for a cleaning business. We’ll be including links to:

It will be all aimed at helping overcome the obstacles between you and greater success for your business. Of course, to be relevant to you, we need your input. So please tell us about your biggest business challenges.

We have access to world-class thought leaders in every aspect of small-business; and to a growing worldwide community of smart small-business owners who are eager to share their expertise.

So let us know your biggest business challenges, and we’ll find answers.