Innovate

Thought leaders in shopper behaviours and attitudes

Continually innovating solutions which change the way our clients work

We are thought leaders in shopper behaviour, from category management to in-store shopper marketing, and we continue to broaden the reach of our insights to new channels, new countries and new clients

Innovation is part of the DNA of HIM

We listen to what our clients say, we understand the market, we understand the latest shopper trends. Our research aims to get under the skin of the shopper and analyse the behaviours and attitudes that influence their decisions. The trends we identify are the seeds from which shopping behaviour grows and we’re excited about the year ahead and what it has in store