Icebug for Women

It all started with wanting to do better…

Eliza Törnkvist and David Ekelund ran a small footwear company that they had started together a few years earlier, when David had decided to abandon journalism and join his designer mother to help her finally get proper return on creativity (not just making more business savvy people rich with her ideas).

The concept was simple: Design, develop, sell and then produce shoes together with Vanbestco, a Taiwanese partner, for Scandinavian brands and chains. And the target was pretty straight forward too, at least for David, make a million dollars, then retire to write novels without having to worry about selling any books.