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Branding

WHY BRANDING?

Brands are increasingly the only real and enduring source of business advantage.

At Straydog we believe good is not good enough — we strive to create extraordinary brands. We understand brand strategy and design, and combine conceptual thinking with the bold ideas. At our Vancouver branding studio we have best of breed branding experts who’ll assist you in creating a visually distinctive, enduring and versatile brand.

Our dynamic 6–stage approach to branding has proven instrumental for new companies and those in search of brand revitalization. Our process allows us to create a powerful, cohesive brand from which your business can rise above the competition and break new ground. We help you tell your story, uncover new possibilities for growth, stronger customer relationships and greater differentiation.

We began business 13 years ago as Antique Impressions and through that time, we have built up a solid reputation and sales record for producing exceptional quality wood flooring products. But over the years, our product line has changed and so has our primary target audience. Our name was no longer relevant, and our website needed a total refresh.
In April 2017, we contracted with Straydog Branding to rename our company and to design our new brand identity and website. They were also instrumental in developing our brand messaging that supports our new brand position our values and our unique products.
The team at Straydog has been an invaluable asset. They have truly understood our inner passion and what makes us tick and have relayed that into a concise and relevant brand platform that has exceeded our expectations and impressed our valued customer base. Our new website is world class and the envy of the industry and our competition.
We would highly recommend the team at Straydog for all your graphic design, branding and website needs, they really are true professionals that live and breathe the design world.

- Rod Gray, President

Craft Floors

THE BRANDING PROCESS

1.

Discovery Session

Let's get face-to-snout.

In order to deliver effective branding programs we must be able to clearly understand the conditions surrounding the brand. Among other things, we should have data about existing perceptions (from employees, customers, financial pundits, etc). We will build a customer profile that identifies the key drivers for your potential audiences. We will also gain insight into the competitive landscape so we can see how other brands position themselves.

2.

Brand Strategy

The foundation and roadmap.

The brand strategy session takes into account the various factors that affect a brand, and works to define what the brand should stand for over time. From this, we determine how to use this definition as the strategic foundation and brand platform for all brand decisions. The brand strategy is like a map, without it you’re unlikely to reach your destination.

3.

Brand Naming

Your name says it all.

We only get one chance to make a first impression. A great name can make that great first impression and help open doors. When you’re investing a lot of time and money into your new company or product, into a market with a lot of competition, the stakes are high. Choosing the right name is critical to your success. We can help!

Brand Messaging

Clear messaging is critical.

Done well, tone-of-voice allows your brand to convey its values or qualities through the language it uses. Our process for defining your brand messaging and tone-of-voice begins unfolding as we work through the brand discovery and strategy session. The outcome distills the essence of your brand into a concise document that includes primary and secondary messaging, and clear standards for verbal and written communication.

5.

Brand Identity

What does the message look like?

A logo is not your brand, nor is it your identity. Logo design, identity design and messaging have different roles that together form a perceived image for a business or product. Your brand identity is the visual aspects that form part of the overall brand, such as logo, fonts, colour palette, stationery, grids etc. We typically assemble your brand identity with a set of guidelines. These guidelines administer how the identity is applied throughout a variety of mediums; using approved colour palettes, fonts, layouts, measurements and so forth.

6.

Brand Launch

Accelerate the success of your new brand.

When the project is complete, you will leave us feeling excited and energized, and you will understand how to articulate your brand effectively to your customers…but sometimes you need help to generate that extra buzz at the crucial public launch time. Depending on the situation, the launch and post-launch programs can include a variety of components such as; Digital marketing, Ad Campaigns, Social Media Strategy, Corporate video & photography or Press Releases. The scope of the launch strategy depends on the brand, the needs, the financial situation and the timing. We’ll work with you to meet your objectives and budget.

Socialize Your Brand

Amplify your brand message.

The way businesses and customers interact today has changed radically over the past decade. Today, it’s necessary to consider the impact of social media and amplifying your brand message through social channels. Brands striving to stay ahead of their competition must see social media communications as an integrated and essential part of all major business functions. Our team of Social Media Experts will partner with you to advise your organization on social media strategy, monitoring, content, and moderation. We brainstorm, define and implement strategies and training programs to assist your brand in Social Media.

CAPABILITIES

Brand Strategy & Identity

Brand Discovery

Brand Research

Brand Positioning

Brand Messaging

Brand Architecture

Brand Naming

Brand Logo

Visual Identity

Graphic Design

Brand Standards

Brand Launch

Website Design

Video & Photography

Social Media

Search Engine Optimization

Online Paid Marketing (PPC Advertising)

Tradeshow Design

Branded Environments

Digital Marketing

What's Next?

A great brand and online presence doesn’t always guarantee success.

Your online presence requires constant attention and tweaking to ensure that it is attracting the right traffic and staying ahead of your competition. This is where Digital Marketing comes in. Attracting targeted traffic to your site that drives revenue, just doesn’t happen organically, it requires effective Search Engine Optimization (SEO), strategic Search Engine Marketing (SEM) and ongoing Tracking and Analysis. Check out our extensive website services and get in touch with us to Request a Quote for Pay Per Click Ad Campaigns, SEO, Social Media Marketing (SEM) and ongoing website optimization services.