The truth is that Mazda had the conviction to make this car RWD regardless of development costs because that is the best way to make it perform - best way to keep its fan base.

BMW should too.

Exactly right.

Many people who are ignorant of their cars mechanicals can still appreaciate a good handling car. IMO, BMW are underestimating and disrespecting their customers if their marketing relies on the argument that Don't know = Don't care.