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InMobi launches a new ad model for mobile, focused on discovery.

Added over 1 year ago | As appeared first on techinasia.com | Author: Om Prakash

Ads – on television, computers, and now mobile – have always been an annoyance. We wish they would go away; often we take a loo break when they interrupt our favorite TV shows. In a mobile app, our patience wears even thinner. But what if an animated brown monkey follows you from app to app and tells you about a killer discount at your favorite shoe store or that a book you've been hunting for is available on Amazon? What's more, the monkey lets you bag the shoes or book right there without s...

Ads – on television, computers, and now mobile – have always been an annoyance. We wish they would go away; often we take a loo break when they interrupt our favorite TV shows. In a mobile app, our patience wears even thinner. But what if an animated brown monkey follows you from app to app and tells you about a killer discount at your favorite shoe store or that a book you've been hunting for is available on Amazon? What's more, the monkey lets you bag the shoes or book right there without s...