RCS London Search Engine Marketing

RCS London

Search Engine Marketing

The Challenge

RCS London is a leading London based IT supplier for business and the not-for-profit sector. RCS london have a solid established client base that's expanded each year purely from word of mouth since day one.

RCS London wanted to expand into the business market, focusing on IT support within London. Being a technology company themselves, they believed that the internet was the obvious and most apparent step into this particular market.

The Purple Approach

Firstly we revised the website analytics such as the traffic sources, time spent on the site, bounce rates and visitor to customer conversion rates. Once this was carried out we then carried out a detailed keyword research so that we could carefully choose the relevant keywords that would successfully apply to the business.

Additionally, we observed other competitors in the market so that we could analyse which tactics work for them and which don’t. This involved research into their SEO strategies, backlinks and content, allowing us to avoid the same mistakes as them and to use the same tactics that work to our advantage.

We then created strong on page improvements to the site making it visually appealing, relevant and current. This involved including some powerful backlinks to ensure that the site would adhere to the rules of google and other search engines and so that it would be seen as high ranking within search results.

Results

We had achieved fantastic results, with the website ranking on the first page within search engine results for 90% of their keywords. These keywords focused around “IT Support Services” and “IT Support Company in London”

Additionally, there was a 68% rise in new visitors to their website which then lead onto a steady stream of new enquiries and customers picking up on of the Tourism Boards.”

When that first customer called and said we found you online it was extremely exciting! After a few smaller customers we later picked up some incredibly well known brands and clients including one of the big The Dubai Tourism Boards

From the blog

Customer Review

PurpleFruit Reviews5/5 based on 3 votes

Reviewed by Leo MullinerPurpleFruitNever have I met such a geeky bunch with such technical SEO knowledge but still so down to earth. The whole Purplefruit team is very motivated and so passionate about what they do.5.0/5.0.