Scheduling

It might be a marketing tactic, but it’s certainly a refreshing one: Buffer, the app best known for scheduling your tweets and Facebook status updates, candidly explains how they’ve been profitable so far and why they aren’t necessarily looking for more fundraising right now.

I’ve heard mounting complaints about the Google-centric focus of web workers from those using other scheduling tools, but the fact is that the plethora of tools designed to make scheduling easy can actually make it more difficult. Are you guilty of these scheduling faux pas?

Google has what it calls “20-Percent Time”, where its employees spend one day each workweek on projects they’re passionate about, while 3M calls its version “15% culture,” which “encourages technical employees to spend 15 percent of their time on projects of their own choosing and initiative.”