PRESS RELEASES: PASO ROBLES WINE COUNTRY ALLIANCE PRESS

REALITY TELEVISION SHOW THE WINEMAKERS AIRS NATIONALLY ON PBS AFFILIATES Innovative Reality Series Filmed in Paso Robles Wine Country

Paso Robles, CA (November 16, 2009) Paso Robles Wine Country announced today that television show, The Winemakers is now airing on PBS affiliates nationwide. This innovative reality series, set to the backdrop of Paso Robles Wine Country, tests the skills and passion of twelve men and women vying for a chance to create and launch their own wine label. In this inaugural season, contestants face the rigors of winemaking from viticulture and enology to sales and marketing but only one will win the title of â€œWinemaker.â€ Season I of The Winemakers was filmed among the vines and in the cellars of Paso Robles Wine Country and is the only series providing an inside look to the hard work and dedication that goes into winemaking.

â€œWe were thrilled to sponsor the first season of The Winemakers and look forward to learning who comes out a winner,â€ said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance. â€œThis series gives wine enthusiasts across the nation an authentic look at the winemaking process, as well as a taste of what Paso Robles Wine Country is all about.â€

This 30 minute show features six episodes that focus on challenges created by winemakers, sommeliers, restaurateurs and industry leaders and showcases vigorous assignments from punch downs to sales calls and everything in between. The series began hitting the airways on PBS stations in September, and is now airing in many of the top 100 Nielsen rated stations across the country, including in-state within Los Angeles, Sacramento and San Francisco. The Winemakers is available locally (San Luis Obispo County) on KCET. Check your television provider for details (Charter â€“ Channel 8; Dish Network â€“ Channel 8006; Direct TV â€“ Channel 379). For a complete listing of The Winemakers schedule on your local PBS affiliate, visit www.pasowine.com.

Detailed information about The Winemakers is available at www.thewinemakers.tv. Stay updated with exclusive clips, cast biographies, photos and information about the second season, filmed in the RhÃ´ne Valley of France. Viewers and wine enthusiasts interested in â€œgetting in the hot seatâ€ have the opportunity to test their wine knowledge and win exclusive prizes at the â€œCrossfire Challenge.â€ The â€œCrossfire Challengeâ€ takes place in cities around the country until December 16. Contestants will appear before wine experts to answer as many questions about wine in just three minutes. Visit www.thewinemakers.tv to learn how to become a contestant.

The Paso Robles Wine Country Alliance represents wineries, growers and businesses in Paso Robles Wine Country. Centrally located between San Francisco and Los Angeles, along Californiaâ€™s Central Coast, Paso Robles Wine Country is Californiaâ€™s fastest growing wine region. It encompasses more than 26,000 vineyard acres and more than 180 wineries. For more information, visit www.pasowine.com
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