Throughout college, Reid explored many different career paths—from architecture to international relations to business—but it was his junior summer internship at L2 that helped him find clarity. That summer, Reid discovered a company with a great atmosphere, challenging problems, and ample career opportunities—causing him to immediately transition into a full-time role upon graduation.

Reid leads a team of researchers that research, write, and publish industry studies every two to three months. He works with his team to deliver client-relevant reports, analyzing the specific client’s digital presence. Each product cycle involves heavy work within the team, as well as interaction with the Design and Marketing Teams, in order to package materials in a way that’s comprehensible for L2’s members.