Julie Uhrman, chief executive of Android game console maker Ouya, describes the controller of the new console, during an an interview in New York. Ouya, that went on sale recently for $99, aims to challenge the dominance of the Xboxes, Nintendos and PlayStations of the world. The launch follows a successful funding campaign through the group-fundraising site Kickstarter, but it's unclear whether the console will enjoy broader success. (AP Photo/Richard Drew)

Julie Uhrman, chief executive of Android game console maker Ouya, is interviewed in New York. Ouya, that went on sale for $99, aims to challenge the dominance of the Xboxes, Nintendos and PlayStations of the world. The launch follows a successful funding campaign through the group-fundraising site Kickstarter, but it's unclear whether the console will enjoy broader success. (AP Photo/Richard Drew)

This photo provided by Ouya shows an Ouya, the Android-based video game console that aims to challenge the dominance of the Xboxes, Nintendos and PlayStations of the world. The console went on sale June 25. (AP Photo/Ouya)

Julie Uhrman, chief executive of Android game console maker Ouya, is interviewed in New York. Ouya, that went on sale recently for $99, aims to challenge the dominance of the Xboxes, Nintendos and PlayStations of the world. The launch follows a successful funding campaign through the group-fundraising site Kickstarter, but it's unclear whether the console will enjoy broader success. (AP Photo/Richard Drew)