Vlisco’s New Traditions Campaign is A Celebration of the Amazons of Benin And the Tradition of Asoebi

Vlisco’s new campaign featured strong, powerful women and highlighted the beauty of theculture of asoebi. Shot in Benin, the New Traditions campaign captured the strength and beauty of thriving women of all ages who embrace the message ‘ I am because we are’ – the new and classic patterns honour the unity of and cohesion of each individual and the group.