Study helps explain why some new moms post nonstop on Facebook

Several years ago, Sarah Schoppe-Sullivan noticed something curious as she scrolled through Facebook: Many of her female friends used an image of their child as a personal profile photo. Even Schoppe-Sullivan made the switch without fully realizing the implications.

“It just kind of dawned on me at one point, ‘Hey that’s your identity, that’s a really profound statement,'” she told Mashable. “It’s saying, ‘This is who I am right now.'”