Automakers Warn of Dangers of Leaving Children in Hot Cars

WASHINGTON --August 1, 2014: Despite several
high-profile cases in recent weeks, American drivers still need to be
reminded of the dangers of leaving children in unattended cars. The
Association of Global Automakers joins the National Highway Traffic Safety
Administration (NHTSA) today for a nationwide effort to educate the public
through the campaign "Where's Baby? Look before you lock."

According to the NHTSA, heatstroke is the leading cause of non-crash
vehicle fatalities for children 14 and under. Nearly every 10 days, a child
dies from being left in a hot vehicle. More than half of kids who died from
vehicular heatstroke were "forgotten" by their caregiver.

"This is a 100-percent preventable tragedy," said John Bozzella, Global
Automakers president and CEO. "Automakers are fully engaged in supporting
NHTSA's campaign to raise awareness and save lives."

Throughout the day, Global Automakers, NHTSA, the Administration for
Children and Families, and other partners tweet and post on Facebook to
share facts about children in hot cars. Participants will be using the hash
tags #checkforbaby and #heatstrokekills on all social media posts, and
invite the public do the same.

"This campaign goes beyond parents and beyond drivers, reaching out to
the American public for help," said Bozzella. "We are also providing
passers-by with information on how to act immediately if they see a child
alone in a hot vehicle."

Learn more about NHTSA's "Where's Baby? Look before you lock." campaign
at Heatstroke .

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