Apple Introduces CarPlay (Video)

Announced at the Geneva Motor Show, CarPlay is a rebadging of “iOS in the Car,” which Apple revealed at its Worldwide Developers Conference in 2013. Reports last week pointed to today’s reveal, though the name change is somewhat of a surprise.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Apple’s vice president of iPhone and iOS Product Marketing Greg Joswiak. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

The first examples of CarPlay will come from Ferrari, Mercedes-Benz and Volvo, all of which are premiering the technology in various car models this week. Other automakers like BMW, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar, Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota will be rolling out CarPlay-compatible cars down the road.