Southern Glazer’s Increases Distribution of Gérard Bertrand Wines

Southern Glazer’s Wine & Spirits has expanded its distribution agreements with French winemaker Gérard Bertrand to five additional markets in the U.S.

The new markets are Arizona, California, Hawaii, Utah and Wyoming.

With this expansion, Southern Glazer’s will now distribute Gérard Bertrand’s portfolio of wines in 33 U.S. markets. The agreement was effective January 1, 2019.

“Gérard Bertrand has been a valued supplier for nearly a decade,” says Mel Dick, SVP Southern Glazer’s Wine & Spirits and president of the company’s wine division. “This expansion further strengthens the relationship between our two family-owned companies, and we look forward to building on this great foundation to help them continue to grow and capture additional opportunities across all retail channels.”

“We are excited about the opportunity to share Gérard Bertrand’s fine wines from the South of France with consumers on the west coast of the U.S.,” adds Steve Slater, EVP, GM wine division, Southern Glazer’s. “This national alignment enables us to more effectively and efficiently drive growth for Gérard Bertrand’s world-class wine portfolio.”