User Psychology

… You’re planning a new business. You’re excited. You’re almost ready. You need to pick a color scheme. Before you do a scornful snort-laugh, hang on a sec. Color is important. As many marketers will tell you, color psychology has an enormous impact on how people perceive your business, how they respond to your marketing, and how they interact…

…. Flood of conversions. Here’s the evidence, thanks to A/B testing from Unbounce. This is a clear-cut example of an A/B testing on a single variable — the word “get.” That single word produced a nice uptick in conversions. Here’s another one, tested in a different language. This point — using a different language — emphasizes the psychology behind…

What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others? Buffer cofounder Leo Widrich dives into what the research has to say about this and more.

… the idea of “pain” can be anywhere. Here’s the psychology behind pain. Humans are wired to avoid pain. Every product or service can help to alleviate pain in some way. If you can cause the user to think about their pain, they will subconsciously seek relief from that pain, and thereby be more likely to convert. Mention what a user will lose, not just…

… find it extremely hard to learn from their tests and, more importantly, to scale them. Unlocking Purchasing Habits The key to scale, analyze and understand your tests is to test strategies, not elements, or as we describe it at Conversioner, test emotional triggers. Similar to any of your marketing efforts, conversion optimization needs a clear…