I'd expect the price increase bring significant number of options for free (well they are not free but included). Otherwise we'd be paying more for the badge.

you'd be paying for less doors not the badge.

and people will pay it. i mean the 6 does cost more than the 5 even similarly equipped. the A5 is more than the A4, the CLK was always more than the C class. even the C coupe is more than the C sedan. its fairly accepted that people pay more fo rluxury coupes for some reason or another