"When a person is shielded out of all the light their brain didn't light up the same way as they did with real UV light. It suggests that a reaction in the skin is happening that the brain can detect," said Dr. Robert McDonald, Dermatologist with Dean Clinic.

Which shows the addiction - is UV light.

"The American Academy of Dermatology put a lot of money in to a campaign for several years and found out even after this was completed it made no difference," said Dr. McDonald.

The Skin Cancer Foundation found about 30 million Americans use tanning beds each year.

"He [Scott Rouse] has very sun damaged skin and will continue to get multiple skin cancers so he can turn it around if he wears a hat and shirt," said Dr. McDonald.

"I haven't been in a tanning bed for 6 years even though I was a weekly user several years before that. So, you live by your mistakes I guess," said Rouse.