Wait, Is This UGG?

This Is Not UGG As You Know It

In the 36 years that UGG® has been warming our feet, it's established itself as the ultimate cozy footwear brand. A style statement, though? Not on the runways. But, when the brand launched its new campaign last week with pedigreed model/artist Langley Fox-Hemingway as one of the faces (her sister is model Dree, her mom is Oscar-winner Mariel, and, oh yeah, her great-granddad is Ernest Hemingway), UGG planted both feet firmly in more highbrow territory. And, this is not the brand's first attempt at gaining more fashion clout: UGG named Suki Waterhouse and Chloe Nørgaard as brand reps earlier this year.

Naturally, we had to scope out UGG's new, more fashionable offerings — a far cry from the classic sheepskin boots, though they still offer those, too — from leather moto booties to chic Oxfords and even some hipster-approved sneaks. Hey, with this many options (and UGG on so many famous feet), we might have to go pick up a new pair.