Promotion

Fire in the Blood trailer seems too black and white

The trailer for Fire in the Blood does point the finger of blame for the deaths in Africa due to AIDS firmly at the feet of the pharmaceutical companies and governments, indeed there are some recognisable faces to back up that message and the trailer is really well edited.

It does present a bleak picture and blames Western corporations and big business for the deaths in Africa, and with slightly less focus other developing countries, without looking to the other issues involved.

Of course you may also know that some African governments refused to believe there was such a thing as an AIDS epidemic or even that the disease existed, they refused to distribute contraception and other such preventative measures and treatments, it wasn't as clear cut as the trailer makes out.

There are other countries mentioned in the trailer and it is clear that this isn't all about Africa, but there isn't any other viewpoint presented here. That may be because this is a trailer and it is meant to grab people's attention and get them talking about the film, perhaps the rest is in there, or perhaps the film does present a simple good and bad, black and white, poor and rich view of the problem, it still appears though that the corporations and the big money had a big part to play in all of this.

Fire in the Blood tells the story of how Western pharmaceutical companies and governments blocked access to low-cost AIDS drugs for the countries of the global south in the years after 1996 - causing ten million or more unnecessary deaths - and the improbable group of people who decided to fight back. Shot on four continents and including contributions from global figures such as Bill Clinton, Desmond Tutu and Joseph Stiglitz, Fire in the Blood is the never-before-told true story of the remarkable coalition which came together to stop 'the crime of the century' and save millions of lives in the process.

The trailer for Fire in the Blood which comes through TrailerAddict is right here, you can see what I mean about it: