If you are trying to sell a product online, you have, no doubt, come to understand the importance of an email list of prospective customers. This is the first type of email list and is an important part of success on the Internet. In fact, many will argue it is the most important part of success and is fundamental to any product that is being sold.

The trick, of course, is to build a list of prospective customers. You can be the best salesman in the world, but without a list of good leads, you will sell very little. However, building up a list of prospective customers takes a lot of research. Knowing where and how to advertising to capture the names and emails of those who are most likely to be interested in your product takes skill and time. Once you have a quality list it takes skill to convert these leads into sales, but if the list is good enough, making the sale becomes the easy part.

This type of list can make a business owner important money, but in order to make a lot of money over a long period of time, it is the second email list that needs to be cultivated and protected. This is the list of customers. Those who have ordered from you. Just as it has been in the offline world of business, so too it is true on the Internet. Repeat customers are the foundation of every successful business.

Your list of customers should never be shared, but it should be a list that is used often. Take care of your customers. Give them special offers and deals. Listen to them and find out what they want. Your customers can not only keep you in business, but they can make you wealthy. As your business grows, use the first list to expand your customer base and the second list to for long term wealth.