Empowering BBVA with a 360° Work Experience: How a spatial move created an opportunity for a cultural change

01 December 2014
- Juliane Barbara Trummer
- Sofia Loreto

BBVA´s move to its emblematic new Madrid headquarters, designed by the Pritzker price-winning Swiss architectural duo of Herzog and De Meuron, implied not only a change of space but a change of culture, too.