By laying their business foundation on the ‘customer comes first’ principle, they have strived to put the customer preferences first. They have been able to acquire and maintain a lot of happy and satisfied customers.

The company’s head of marketing says that the business grows through the customer receiving value for money spent. Not only the customers but this principle of creating a level ground applies to the employees, suppliers and the shareholders. According to Nathaniel Ru, the decisions made at the firm are for the good of all parties. He is the Sweetgreen leader and is vocal than his partners.

Sweetgreen aims that customers get value for money. Thus they order their products directly from farmers. These farmers are intimately engaged and monitored to ensure the food quality is the best.

On weekends, the franchise throws a music gig right outside their restaurant. This technique has proven to be an excellent entertainment source for their customers. The firm also organizes an annual event that brings together the suppliers, farmers, and customers. This occasion gives the customers an opportunity to see and know the source of the products.

The company has partnered with many fitness firms to attract their clients into healthy fitness programs. They believe that consuming healthy food is the foundation of fitness.