Why should you care?

Eye tracking experiments using a group of humans have long been used in web-design, advertisement, and e-commerce to increase sales and optimize design. However, before now, it was expensive, time consuming, and took a lot of work.

With Foresight, the necessity for a group of humans, long wait times, and high cost are all replaced by machine vision algorithms. Foresight scans your store's website instantly, taking seconds instead of weeks.

What does Foresight give you?

Foresight scans any page on your store's website, and gives you a heat-map indicating the likelihood someone will look somewhere within the first few seconds of seeing the page.

With this information, you'll be able to make the necessary adjustments to ensure the customer's eye is drawn where you want, enabling you to highlight the right product, promotion, logo or link.

How does it work?

Neural modelling and machine learning are used to make the predictions of where people will look in visual media. The algorithm is in active development by the DELPH[EYE] team; a group of AI researchers from Toronto's JT Lab, the University of Toronto, the Lassonde School of Engineering and the Centre for Vision Research.