She-conomyhttp://she-conomy.com
Thu, 25 May 2017 15:10:23 +0000en-UShourly1https://wordpress.org/?v=4.9.234338428she-conomy/MEfShttps://feedburner.google.comThe Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does Your State Rank?http://she-conomy.com/6871/the-gender-gap-in-stem-careers-exists-but-is-beginning-to-shrink-where-does-your-state-rank
http://she-conomy.com/6871/the-gender-gap-in-stem-careers-exists-but-is-beginning-to-shrink-where-does-your-state-rank#respondThu, 25 May 2017 15:10:23 +0000http://she-conomy.com/?p=6871The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland. We still have a long way to go. I would like to thank Hazel Garcia, writer and designer for Investment Zen, for drafting the following post. It provides great insight into exactly where the gender gaps in STEM are located. STEM jobs, involving Science, Technology, Engineering, and Math, have traditionally been held by men, but over the years,

]]>The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland.

We still have a long way to go.

I would like to thank Hazel Garcia, writer and designer for Investment Zen, for drafting the following post. It provides great insight into exactly where the gender gaps in STEM are located.

STEM jobs, involving Science, Technology, Engineering, and Math, have traditionally been held by men, but over the years, more and more women have taken notice of the benefits of pursuing a career in STEM. While the most noticeable benefit of a STEM role is the higher pay, many other benefits have been attracting women to the field.

STEM careers do offer better compensation, and they do so with less education needed than many similar-paying jobs. Most STEM occupations only require a Bachelor’s degree which not only gets women into the field faster but also significantly reduces student loan debt.

Another benefit that has shown increased appeal is the opportunity for early retirement. With the increased pay, many women can save enough money after 20-25 years of work to enjoy an early retirement.

Thanks to more organizations and universities, more programs and financial aid or being offered to encourage more women to enter the field. The influx of women into the space has caused the gender gap of STEM employees in the U.S. to shrink.

However, there’s still a lot of room for improvement before the ratios are truly equal.

Based on U.S. Census Data, this infographic breaks down the ratio of men to women working in STEM careers in each state. States like Maryland and Massachusetts have been more deliberate in hiring more women in STEM fields. With ratios of just over two men per woman in the field, they are the closest in the nation to having an equal proportion.

States like Idaho and Utah have a far more skewed proportion. Both carrying ratios of over four men per woman in the field, they are among the highest in the nation.

Curious to see where your state lands on the list?Check out the infographic below for a complete breakdown for not only the total number of men and women working STEM careers in each state, but also the corresponding ratio.

Hazel Garcia is a writer and graphic designer for InvestmentZen who loves maximizing (and spending!) credit card rewards. In her spare time she’s also an avid traveler and foodie, and often goes on adventures with her faithful canine companion Momo.”

]]>http://she-conomy.com/6871/the-gender-gap-in-stem-careers-exists-but-is-beginning-to-shrink-where-does-your-state-rank/feed06871Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chancehttp://she-conomy.com/6183/male-marketers-38-of-us-women-ages-22-44-are-not-moms-either-by-choice-or-chance
http://she-conomy.com/6183/male-marketers-38-of-us-women-ages-22-44-are-not-moms-either-by-choice-or-chance#respondFri, 16 Sep 2016 15:32:34 +0000http://she-conomy.com/?p=6183Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in

]]>Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms.

A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in the decades to come.

So, just how many women are advertisers and marketers underserving by continuing to assume women either “are” moms or eventually “will become” moms?

According to national research conducted by Devries Global Public Relations and inspired by Notkin’s book, Otherhood, we are talking about 19 million women in the US between the ages of 22-44. The study looked at the demographics, consumer habits and influence of 1,000 moms and 1,000 non-moms.

Be sure to watch the highlights of the study in the video below.

38% of women ages 20-44 in the US (19 million) don’t have children by choice of by chance

Of these 19 million women:

59% are single

17.5% identify as GLBTQ

75% have some college education

40% prioritize career success #1

Major social media influencers:

they have an average of 1500 followers or friends on social media

they spend an average of 28 hours per week

For 80% of these women children play an active role in their lives:

49% have nieces or nephews

41% care deeply for children of friends

46% want to have kids

36% do not want to have kids

18% are undecided about kids

80% said they could lead a happy life without kids

Spending Habits:

They spend an average of 35% more per person on groceries

They spend almost 2x as much per person on hair and beauty products

They spend 60% more days abroad per year and take longer vacations

Get to better know and understand these 19 million overlooked female customers by reading this free whitepaper download.

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Stephanie Holland, founder and author of She-conomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she was one of only 3% of the female creative directors in the country.SUBSCRIBE TO SHE-CONOMY

]]>http://she-conomy.com/6183/male-marketers-38-of-us-women-ages-22-44-are-not-moms-either-by-choice-or-chance/feed06183Male Marketers: Understand what drives female leadership. “True Passion Has No Gender, Has No Limits.”http://she-conomy.com/6143/male-marketers-understand-what-drives-female-leadership-true-passion-has-no-gender-has-no-limits
http://she-conomy.com/6143/male-marketers-understand-what-drives-female-leadership-true-passion-has-no-gender-has-no-limits#respondThu, 28 Jul 2016 16:20:40 +0000http://she-conomy.com/?p=6143I am extremely humbled to be one of 27 women listed in The European Business Review’s first female leaders supplement, titled Female Leadership in Our Time. If you are a female seeking inspiration in the business world, this is a must read. If you are a male marketer trying to better understand what drives women, this is a must read. With 15 countries represented (Switzerland, Kenya, United Kingdom, Nigeria, Italy, Germany, Lebanon, Turkey, South Africa, United States, India, Vietnam, Indonesia, Ghana and Malaysia) as well as a wide range of industries (Art, Finance, Technology, Fashion, Science, Corporate Education, Marketing, Public Relations, Human Resources, Economic Development, Performing

If you are a female seeking inspiration in the business world, this is a must read. If you are a male marketer trying to better understand what drives women, this is a must read.

With 15 countries represented (Switzerland, Kenya, United Kingdom, Nigeria, Italy, Germany, Lebanon, Turkey, South Africa, United States, India, Vietnam, Indonesia, Ghana and Malaysia) as well as a wide range of industries (Art, Finance, Technology, Fashion, Science, Corporate Education, Marketing, Public Relations, Human Resources, Economic Development, Performing Arts, Coaching, Consultancy and Luxury Market), it is amazing that it can all be summed up in one word:

PASSION

Editor,‘Tunde Olupitan, notes, “The magazine went behind the headlines and sound bites to bring to life the experiences of women from across the world who are following their passions and advancing in their careers.”

In this collection of interviews, we hear the voices of women leaders from different industries and different parts of the world telling their own story about their journey to leadership. They talk about their career choices, they address questions of female representation in their industry, issues relating to work/life balance, their leadership styles, and they do not shy away from exploring the challenges they face as women in their chosen fields.

What reverberates through all these interviews, and defines all these women – all of them without any exception – is their passion for what they do and what they can achieve.

Yes, there are cultural biases, there are gender biases, but they all show us that true passion has no gender, has no limits. With passion these women have scaled professional, societal and cultural boundaries. These women have accepted challenges, taken risks and these women in their own way “have not taken biases too seriously so as to put limitations on themselves and their career choices” (Franziska Gsell, CMO, IWC Schaffhausen).

So, what is your passion? You can read my interview here. Be sure to download a free copy of the Female Leadership in Our Time. You are certain to be inspired and enlightened.

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Stephanie Holland, founder and author of She-conomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country.SUBSCRIBE TO SHE-CONOMY

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]]>http://she-conomy.com/6143/male-marketers-understand-what-drives-female-leadership-true-passion-has-no-gender-has-no-limits/feed061437 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Carhttp://she-conomy.com/6071/7-ways-to-effectively-connect-with-the-millennial-female-when-she-is-purchasing-a-car
http://she-conomy.com/6071/7-ways-to-effectively-connect-with-the-millennial-female-when-she-is-purchasing-a-car#respondThu, 14 Jan 2016 08:54:18 +0000http://she-conomy.com/?p=6071MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 billion in new car sales. So, how much do you know about “her” when it comes to buying a car? It’s not enough to simply understand women as a whole. To effectively reach the millennial female during the car buying process, you must be sensitive to how she differs from non-millennial females. A recent study conducted by Women-Drivers.com sheds light

MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR!

Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 billion in new car sales.

So, how much do you know about “her” when it comes to buying a car?

It’s not enough to simply understand women as a whole. To effectively reach the millennial female during the car buying process, you must be sensitive to how she differs from non-millennial females.

A recent study conducted by Women-Drivers.com sheds light on some of these similarities and differences.

While “excited/excitement” is the number one emotion both buyers felt while shopping for a car, millennials report “relaxed” as being number two, versus “apprehensive” for non-millennials (relaxed rates as #4 for non-millennials.) “Confident” is ranked fourth in millennials (sixth in non-millennials).

“Trustworthiness” and “respect” are ranked #1 and #2 for millennials’ reason to buy from a sales advisor. “Understanding” replaces “knowledgeable” as #3.

Millennials travel farther to purchase a car and are less likely to shop at the dealership closest to their home. This group traveled 21.5 miles (vs. 15.4 miles for non-millennials.)

“Style and Design” and “Color” rank high in the millennials top factors for purchasing. While price is still the top factor in choosing a particular car, “style and design” ranks #2 and “color” ranks #4 after “brand and model’s reputation.”

In the service area, a courtesy/overnight vehicle ranks number one for both millennials and non-millennials, but a wireless connection and café rank second and third.

One in four millennials (vs. one in five non-millennials) read car dealer reviews prior to visiting the dealership. 44% (vs. 34.5%) visited the dealer’s Facebook page and 67.5 (vs. 57.5) “liked” the dealer’s Facebook page.

Seven take-aways from the study that could improve your sales immediately:

Understand and respect her confidence to gain her trust.

Assume she is knowledgeable about what she wants. She has done her homework.

Ask questions specific to her wants and needs and then, LISTEN.

Respond truthfully. She is savvy enough to get online immediately to access information.

Guide her through the process without making her feel pressured.

Understand the importance she places on the design and style, as well as the functional features.

Develop a relationship with her online through your social channels if given the opportunity.

Stephanie Holland, founder and author of She-conomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. SUBSCRIBE TO SHE-CONOMY

]]>http://she-conomy.com/6071/7-ways-to-effectively-connect-with-the-millennial-female-when-she-is-purchasing-a-car/feed06071The Top Female Entrepreneurs in Business Todayhttp://she-conomy.com/5941/the-top-female-entrepreneurs-in-business-today
http://she-conomy.com/5941/the-top-female-entrepreneurs-in-business-today#respondThu, 24 Sep 2015 19:46:17 +0000http://she-conomy.com/?p=5941According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been among women-owned firms. They have added an estimated 175,000 jobs to the U.S. economy since 2007. Between 1997 and 2013, when the number of businesses in the United States increased by 41%, the number of women-owned firms increased by 59%—a rate 1½ times the national average. Tory Burch, founder of the Tory Burch Foundation (TBF) which supports the economic empowerment of women entrepreneurs, provides a bit of insight as to why in this excerpt from

]]>According to the The 2013 State of Women-Owned Businesses Report conducted by American Express OPEN, the only bright spot in recent years with respect to privately held company job growth has been among women-owned firms. They have added an estimated 175,000 jobs to the U.S. economy since 2007.

Between 1997 and 2013, when the number of businesses in the United States increased by 41%, the number of women-owned firms increased by 59%—a rate 1½ times the national average.

Tory Burch, founder of the Tory Burch Foundation (TBF) which supports the economic empowerment of women entrepreneurs, provides a bit of insight as to why in this excerpt from The Economist.

“Based on our experiences, women entrepreneurs see the world through a different lens and, in turn, do things differently. This is reflected in the kinds of businesses we start, whether it’s Coco Chanel, who learned the trade of a seamstress as a child, Estée Lauder, who turned a passion for skincare and make-up into a beauty empire, or Oprah Winfrey, whose media business focuses on helping women to reach their potential.”

THE TOP FEMALE ENTREPRENEURS IN BUSINESS TODAY

To see some great examples of what the numbers are saying, take a look at the infographic below compiled by Richard Madison, the marketing executive for the Brighton School of Business & Management in the UK.

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Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

]]>http://she-conomy.com/5941/the-top-female-entrepreneurs-in-business-today/feed05941Happy Women’s Day! Now…Go Think Like a Man. #BicFailhttp://she-conomy.com/5899/happy-womens-day-now-go-think-like-a-man-bicfail
http://she-conomy.com/5899/happy-womens-day-now-go-think-like-a-man-bicfail#respondFri, 14 Aug 2015 06:32:08 +0000http://she-conomy.com/?p=5899 GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human. Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at an apology: We would like

GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note:

Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human.

Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at an apology:

We would like to apologize to all our fans who took offense to our recent Women’s Day Post. We can assure you that we meant it in the most empowering way possible and in no way derogatory towards women. We took the quote from a ‘Women in Business’ blog site. The blog site explains the quote and what its intentions were when it was written. BIC believes in celebrating women and the powerful contribution women make to our society.

Which only made things worse. To say, “We can assure you that we meant it in the most empowering way possible,” revealed that they still had no idea what they had done wrong. Hence, this apology was quickly removed, along with even more irate comments and replaced with a second apology:

Hi everyone. Let’s start out by saying we’re incredibly sorry for offending everybody – that was never our intention, but we completely understand where we’ve gone wrong. This post should never have gone out. The feedback you have given us will help us ensure that something like this will never happen again, and we appreciate that.

However, I am still not convinced they understand where they went wrong. It was not that the post should have never gone out, but that the culture should never have been conducive to have thought of it in the first place.

Plus, this is not really new for Bic. In 2012, they introduced the Bic for Her pens in the stereotypical female colors; pink and purple and received massive negative feedback, including a spoof from Ellen shown in the video below.

Interestingly, South African’s National Women’s Day commemorates the 1956 march of more than 20,000 South African women of all races in protest against the proposed amendments to the Urban Areas Act of 1950, commonly referred to as the “pass laws.” A song titled “Now you have touched the women, you have struck a rock” was composed for the protest and in the 59 years since, this phrase has come to represent women’s courage and strength in South Africa.

No “thinking like a man,” needed here.

While Bic pens are still selling, the question is, how many sales have been lost? How many sales will be lost? All, unnecessarily. All because they are simply not listening to their female customers. And considering just the few statistics noted below, that might not be wise.

62% of women business owners question whether the companies they buy from understand their needs as business owners

76% question whether most companies understand their needs as women

55% of purchasing agents are women

46% of purchasing managers are women

Beware. Now you have touched the women, you have struck a rock.

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Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

]]>http://she-conomy.com/5899/happy-womens-day-now-go-think-like-a-man-bicfail/feed05899Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencieshttp://she-conomy.com/5854/because-digital-has-put-the-customer-in-charge-brands-are-now-redefining-ad-agencies
http://she-conomy.com/5854/because-digital-has-put-the-customer-in-charge-brands-are-now-redefining-ad-agencies#respondTue, 11 Aug 2015 02:49:42 +0000http://she-conomy.com/?p=5854“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.” THE PATH FORWARD: Marketing’s Outlook Into the Digital Future is a whitepaper published in July 2015 by the CMO Council and Ebiquity. They researched the effect that the digital shift is having on CMOs and their agency relationships. While the complete findings can be found here, a few of the highlights are noted below: Digital has not just been a

]]>“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.”

Digital has not just been a shift in marketing; it has been the shift in marketing, impacting everything from operations and performance to the very way we reach and engage with our customers.

72% of CMOs say that they will seek new agency partners to better exploit data & digital.

83% of clients surveyed are looking for agency partners who are considered to be an expert in the space with specialized knowledge.

Digital has fundamentally changed the way our customers reach and engage with brands.

Digital has given the customer (and the voice of the customer) even more sway, power and influence than the taste makers of Madison Avenue.

Brand owners now need agency partners who can genuinely provide the content and channel resources they need across the full spectrum of traditional and new options.

Accountability is key. Marketers are looking to apply far more stringent and taxing ROI thresholds on their media and agency partners to maximize return, ensuring the return on their advertising investments are held to higher standards.

SO, WHAT SHOULD AGENCIES DO?Don’t be afraid to specialize in what you do best.

Generating new business just became even more difficult, if not impossible, for ad agencies attempting to stick with “business as usual.” CMOs want agencies who are experts in their industry, agencies who can deliver strong content in the digital world and who understand their customers. This is actually the topic I will be sharing at the Fuel Lines New Business Conference in Nashville titled: Narrow Your Focus to Expand Your Opportunities, including the development of Sheconomy®, A Guys’s Guide to Marketing to Women, and its impact on a small, 30+ year ad agency.

By the way, if you are charged with developing a new business program for your agency, this timely conference is a must based on the new findings noted above! The conference was developed by Michael Gass, who has has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business, since 2007.

Designed primarily for the small to mid-size independent shops with 150 or fewer employees, this premiere two-day conference will include everything needed to create new business success and grow your agency during these rapidly changing times. The conference is limited to the first 200 registrants, so check it out if you plan to be the agency being chosen, as opposed to being put up for review.

Let me know if you plan to attend. I look forward to meeting you!

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Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

]]>http://she-conomy.com/5854/because-digital-has-put-the-customer-in-charge-brands-are-now-redefining-ad-agencies/feed05854Thanks to Social Media, #CecilTheLion Has A Voicehttp://she-conomy.com/5788/thanks-to-social-media-cecilthelion-has-a-voice
http://she-conomy.com/5788/thanks-to-social-media-cecilthelion-has-a-voice#respondThu, 30 Jul 2015 15:46:24 +0000http://she-conomy.com/?p=5788And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an onslaught of massive attacks from around the

And The Hunter Becomes The Hunted

If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him.

Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an onslaught of massive attacks from around the world were posted online. Even Yelp, is having difficulty staying ahead of the thousands of negative posts. As soon as Yelp removes them, (they say these type of posts do not fall within their guidelines) posters simply repost.

And the horrendous details of the incident have simply fueled an already outraged community. The once powerful and stately lion was found decapitated and skinned, The Guardian reported. This after reportedly being lured out of the park by using bait and then shot with a bow and arrow. A group of hunters tracked the lion for 40 hours before killing him with a rifle, the newspaper said.

In a statement to the Guardian, Palmer confirmed that he had been in Zimbabwe in early July on a bow hunting trip. “I hired several professionals and they secured all proper permits,” said Palmer. “To my knowledge, everything about this trip was legal and properly handled and conducted. “I had no idea that the lion I took was a known, local favourite, was collared and part of a study until the end of the hunt,” he said. “I relied on the expertise of my local professional guides to ensure a legal hunt.” “I deeply regret that my pursuit of an activity that I love and practice responsibly and legally resulted in the taking of this lion,” he said.

“The media interest in this matter – along with a substantial number of comments and calls from people who are angered by this situation and by the practice of hunting in general – has disrupted our business and our ability to see our patients. For that disruption, I apologize profoundly for this inconvenience and promise you that we will do our best to resume normal operations as soon as possible.”

And while traditional news is certainly covering this event, make no mistake, it reached epic proportions in a matter of hours solely as a result of social media.

The people have given #CecilTheLion a voice. They want justice and they want change.

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Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

]]>http://she-conomy.com/5788/thanks-to-social-media-cecilthelion-has-a-voice/feed05788Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employeeshttp://she-conomy.com/5753/women-in-automotive-are-re-paving-the-industry-that-has-only-17-female-employees
http://she-conomy.com/5753/women-in-automotive-are-re-paving-the-industry-that-has-only-17-female-employees#respondTue, 28 Jul 2015 18:37:56 +0000http://she-conomy.com/?p=5753There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with 104 million men. They influence 80% of U.S. car purchases and they control more than $13 trillion in personal wealth today. Women buy 65 percent of all new tires, make 65 percent of new car purchases and 45 percent of light trucks and SUV purchases. Yet, currently, the percentage of female employees in the auto industry remains stagnant at

There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars.

Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with 104 million men. They influence 80% of U.S. car purchases and they control more than $13 trillion in personal wealth today. Women buy 65 percent of all new tires, make 65 percent of new car purchases and 45 percent of light trucks and SUV purchases.

Yet, currently, the percentage of female employees in the auto industry remains stagnant at just 17% of all employees.

So, it really should come as no surprise that 75% of women polled say they feel misunderstood by car marketers and only 38% of women feel confident in the car-buying arena according to a recent Kelly Blue Book study.

The three-day conference includes speakers, breakout sessions, workshops and booth displays – all centered on the goal of educating and inspiring women in all areas of the automotive industry.

I met Jody Devere, CEO of AskPatty.com several years ago through Twitter and have witnessed her successes ever since. Her passion began as a desire to provide a valued resource that would empower women to make better decisions when buying and selling their cars, as well as extensive education on how to best maintain them. That quest has evolved into her now being a significant influence within the automotive industry as a whole, and today she is one of six auto-industry female leaders who founded the Women In AutomotiveConference.

“This conference will set new standards on how to attract, hire and retain women and develop more women employees and leaders in the automotive industry,” Devere revealed. “Our line-up of 85% women speakers is stellar and not typical in our industry. These are powerhouse women and men who will give voice to topics and solutions rarely discussed at other automotive conferences that are vital to the continued growth of our industry.”

Keynote speaker, Lisa Copeland, has been a pioneer in the field of automotive marketing and management for more than 25 years. She is currently Managing Partner of Fiat of Austin, the top Fiat retailer in North America since the brand’s return.

“The topic of women in the automotive industry hits very close to home for me, because for women, the struggle is real,” Copeland said. “The event’s organizers are women who have been in the automotive industry for many years, and I am honored to be part of this precedent-setting event.”

SO, WHO SHOULD ATTEND?

Female Dealership Employees & Vendors
Network and be inspired as you learn from some of the best and brightest in the automotive industry. Learn and develop your leadership skills and further your career path as you hear real success stories from leading Women in Automotive.

Dealers & Marketing Professionals
Learn how to better market and sell to women, as well as how to create a culture to recruit and retain women as employees.

Essentially, if you are in the automotive industry, you should be there.

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Stephanie Holland, founder and author of Sheconomy® and agency owner for more than 30 years also served as the Executive Creative Director. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to women. Subscribe to She-conomy by Email

]]>http://she-conomy.com/5753/women-in-automotive-are-re-paving-the-industry-that-has-only-17-female-employees/feed05753Top 38 Social Media Links To Follow the 2015 Cannes Festivalhttp://she-conomy.com/5684/top-38-social-media-links-to-follow-the-2015-cannes-festival
http://she-conomy.com/5684/top-38-social-media-links-to-follow-the-2015-cannes-festival#commentsThu, 18 Jun 2015 20:06:04 +0000http://she-conomy.com/?p=5684Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity. As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages. CAN’T BE THERE? NO PROBLEM! Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes. They analyzed hundreds of advertising agencies, Cannes Lions judges and news

]]>Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity.

As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages.

CAN’T BE THERE? NO PROBLEM!
Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes.

They analyzed hundreds of advertising agencies, Cannes Lions judges and news outlets on Twitter to find out who has the best feeds to follow for the latest Cannes Lions news.

SEE YOU THERE!

All the links in the infographic are listed at the bottom for easy navigation.