“If you’re looking for a B2B copywriter or content writer, look no further—Tom’s your guy. He has a reliable and proven system that saves time and makes it easy for you get the results you want.” 

— Jason Alba, CEO/Founder of JibberJobber.com

Step One

Outline the content

Every project, from a short blog post to a long e-book, starts with a discovery and outline session. We determine the audience, their challenges, the solutions they’re seeking, the features and benefits of your offering, typical objections, a call to action, and more. Once we determine the project needs, we then write a detailed outline. This outline focuses your content on a clear, concise and compelling message.

Step Two

Write collaboratively

We use Google Docs when writing your copy. Clients like this approach because they can see the copy unfold immediately. They can approve it or change it as we progress through the copy. If we take the interview approach, the audio is recorded so I have an accurate transcript of what was said.

Step Three

Review, edit, format

I review the copy we’ve written and then format it using a variety of techniques to make it easy for readers to read and act on, including:
・Magnetic headlines
・Snappy introductions
・Bold subheads
・Suggestions for using hyperlinks, photos, illustrations
・Short paragraphs
・Questions that engage readers
・Bullet points
・Numbered lists

Step Four

Proofread

It’s difficult for anyone to proofread their own copy. That’s why I send every project to a team of professional proofreaders—so you can look your best. All copy is reviewed by two professional editors—that’s two sets of eyes to correct spelling, grammar, punctuation or typographical errors.

Step Five

Deliver copy

You’ll receive an editable Word document. Some clients keep the copy exactly as it is. Others make minor word revisions, a process that is fast and easy with this type of document.