Search Engine Optimization (SEO)

The Art and Science of having your online presence turn up as organic search results; known in the SEO world as Search Engine Results Pages or SERP.

SEO or SEM?

Truth be known, Search Engines care little to help you turn up in organic results, the ten listings that are not paid ads. They would rather sell you Search Engine Marketing (SEM) through ADWORDS or Pay Per Click (PPC) campaigns. That is where they make their money.

Sad fact is that people do not click on the ads as much as they do the organic results. The ratio is like 75% organic results to 25% paid ads. Simply put, web surfers do not trust the ads. The best way to increase your organic results is through Search Engine Optimization or SEO.

SEO or Search Engine Optimization will help your site show up in organic results.

Businesses today need to “Get Found” in a Google search as Google is the number one search engine, commanding more searches than any other search engine. People do use Bing and Yahoo as well and if you optimize your website for Google, you are also optimizing for Bing and Yahoo.

SEO is not easy, it takes work, and it is on-going. Search Engine Optimization is not a one time fix. You as a business owner need to be involved in making sure you appear on the first page of search results, above your competition.