Case Study: Gingersnap

Gingersnap connects grandparents and grandchildren across distances using tablet devices in order to address two broad challenges:

1. The social isolation older people feel due to the fragmentation of families

2. The need for a better learning environment for children beyond the school gate

With the average age of becoming a grandparent at 49, and the over 55s now the single biggest group online, technology has the potential to be a key enabler, connecting both generations.

What they needed

In order to develop their sales pipeline, Gingersnap needed to expand their network to include museums and membership organisations, who could promote their product. They also wanted to connect with charitable trusts as potential investors.

What we did

Gingersnap received support from Mona Bani, one of Shaftesbury Partnership’s Network Managers, as part of the 2014 Big Venture Challenge programme. Mona connected Gingersnap with a number of high-profile museums and membership organisations to promote their product. We also introduced them to a potential adviser for their board.

Gingersnap reported that being connected to the various museums was particularly helpful in shaping their thinking around content for their games and their partnership approach.

What they said

"Mona has been hugely helpful. She understood our needs, was a joy to work with and delivered results, opening doors to both foundations and partner organisations for us. I hope we'll have the opportunity to work together in the future." Jens Bachem, co-founder and CEO