Eight Mobile Technology Trends to Keep on Your Radar This Year

February 3, 2016

With the number of smartphone users worldwide expected to exceed two billion, more than a quarter of the global population, 2016 will see mobile usage reach new heights. We now spend 3.5 hours a day using our mobile devices, investment in mobile advertising will account for 66% of all digital advertising investment by 2018, according to eMarketer . As our mobile becomes the most important screen in our lives for content it also becomes the most valuable for advertisers.