eBooks

Art & Science: The Value of Convergent Thinking

Really great digital marketing is about more than science, it’s also about great creativity. On November 27th, iProspect teamed up with Google to explore this view and examine the rapid convergence of creativity and data that is currently impacting the advertising and marketing industry.

The thought-provoking morning featured speakers from Google and the Dentsu Aegis Network agencies including iProspect, Vizeum and Carat, as well as a few special guests taking to the stage.