Recycled Playground Challenge from TerraCycle

Colgate®, ShopRite® and TerraCycle®Partner to Donate TWO Playgrounds Made of Recycled Oral Care Waste

TerraCycle announced an expansion to the 2018 Recycled Playground Challenge, its fifth annual partnership with Colgate and ShopRite to teach school students, teachers and communities about preserving healthy smiles and a healthy environment. For the first time, students can compete for one of two recycled playgrounds for their school in the biggest contest in the promotion’s history.

Starting March 11, schools located throughout New York, New Jersey, Pennsylvania, Delaware, Connecticut and Maryland are eligible to compete for two new playgrounds made completely of recycled material by joining TerraCycle’s Colgate® Oral Care Recycling Program, a free, national program hosted by Colgate and TerraCycle.

Through June 30>, each unit (“unit” defined as 0.02 lbs of used, post-consumer oral care products and packaging) of oral care waste, such as empty toothpaste tubes and floss containers, sent to TerraCycle for recycling earns participating schools one (1) ‘Playground Credit’ towards winning the grand prize playground. Schools can earn additional Playground Credits by encouraging their community to vote online by logging onto www.terracycle.com/colgateshopriteplayground2018.

“We are excited to announce the 2018 Recycled Playground Challenge in partnership with ShopRite and TerraCycle with its largest prize pool yet,” said Juan Pablo Zamorano, President, North America, Colgate-Palmolive. “This event and the Colgate Oral Care Recycling Program are part of our commitment to ensuring the well-being of our customers and the preservation of our environment.”

The schools with the most Playground Credits will be named the winners by July 30, 2018 and the playgrounds will be installed this fall. The second runner-up school and six honorable mention participants will be awarded various prizes and ShopRite gift cards.

ShopRite is also encouraging community participation in the contest with contest displays throughout its stores and information about the contest on ShopRite’s Facebook page.

“ShopRite is excited to once again bring this great program to schools in the communities where our ShopRite stores operate. The Recycled Playground Challenge motivates students to recycle and teaches them innovative ways to help the environment,” said Christine Magyarits, ShopRite Community Relations Manager. “For the fifth year in a row, we are excited to have this opportunity to show ShopRite’s dedication to the surrounding communities.”

All participants in the Colgate® Oral Care Recycling Program are making a difference for the environment and their community. The program is an ongoing activity open to any individual, family, school or community group. For each piece of waste sent in using a pre-paid shipping label, participants can earn money toward donations to the school or charity of their choice.

“With the recycling program, Colgate enables their consumers to divert waste from landfills, engage their communities and be rewarded for their effort,” explained Tom Szaky, TerraCycle Founder and CEO. “The growth of the Recycled Playground Challenge to include new prizing further promotes the program and creates awareness, allowing us to reach even more people and make a greater difference in the environment.”

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $43 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $30 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.

About TerraCycle

TerraCycle is the world’s leader in the collection and repurposing of complex waste streams, ranging from used cigarette butts to coffee capsules to ocean plastic to oral and beauty care products and packaging. The waste is collected through manufacturer-funded programs that are free to the public, as well as Zero Waste Boxes that are purchased by end users for recycling from homes, offices, factories and public spaces. The collected waste is converted into a variety of raw materials that are sold to manufacturers that produce new products. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.

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About the Author

TerraCycle Founded in 2001, TerraCycle, Inc., is the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. Each year, across 20 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in our recycling programs, please visit www.TerraCycle.com