Pixus to hold fundraiser Wednesday for theater shooting victims

Local company Pixus Digital Printing will be hosting a drive-thru fundraising event at Cajun Field to help victims and families of victims of the shooting at The Grand Theatre Wednesday at 5:30 p.m. and ending at 7:30 p.m.

Cars will enter from Congress Street, and exit onto Bertrand Drive, forming a line for customers to purchase Acadiana-branded "Lafayette Strong" signs, decals, t-shirts and banners. Sales will be made without customers having to leave their cars.

More than 100 volunteers have signed up to help take customers' orders, apply bumper stickers as cars shuffle through Cajun Field.

Pixus sold $15,000 worth of signs Friday. On Monday, the company made more than $19,000.

Every penny made from the sale of these signs, decals and t-shirts will go to victims of Thursday night's shooting, Pixus CEO Todd Landry said.

Underwriters and local businesses are helping Pixus defray the cost of printing the items. Cash or checks will be accepted.

The reason they chose Cajun Field, Landry said, was because of the public's seemingly insatiable demand for these signs. They transitioned from signs to printing the logo on t-shirts and bumper stickers as well due to demand. Landry said the company only planned to sell about 1,000 or so, but it took off.

When news spread Friday about the company printing out signs, cars were lined up for about half a mile at the company's printing plant on Eraste Landry, Landry said. The lines at the company's plant caused traffic jams.

He said employees have volunteered their time to print out more items, sometimes staying at the plant as late as 1 a.m.

On Thursday, drifter John Houser shot 12 people inside the Grand Theater during a showing of the movie "Trainwreck." He killed two people, Jillian Johnson and Mayci Breaux, and injured nine others before turning the gun on himself.