With the History Channel’s "Swamp People" heading for a new-season premiere Feb. 9, the network is cranking up the promotion machine.

Last year, History trumpeted the show’s return by placing displays of lifelike alligator dolls exiting New York City manhole covers, and dispatched a food truck to dispense Louisiana cuisine -- including gator and nutria -- prepared by John Folse around the city.

This year, the network is bringing a little bit of the Atchafalaya Swamp to Manhattan.

According to a news release from New Orleans’ Deveney Communication, a mini-swamp will be imported to New York’s Chelsea Market, 75 9th Ave.

The exhibit, according to the release:

(F)eatures a complete 12,100-square-foot swamp ecosystem, including live alligators, turtles and a wide array of vegetation native to Louisiana. The Louisiana experience is rounded out with Cajun and Creole food provided by Chef John Folse, live music by Henderson, La., band Sac au Lait and authentic south Louisiana artisans demonstrating woodcarving, mud painting, basket weaving and jewelry making using fish scales. Swamp People talent will also be on hand at the exhibit, which is open Feb. 2 – 12.

Also present will be Lt. Governor Jay Dardenne.

“Louisiana is becoming the premier destination for film and video production, and the success of Swamp People is evidence of that,” Lt. Governor Dardenne said in the release. “Our research shows that 32 percent of our target tourism demographic uses television when choosing travel destinations, and Louisiana-based reality shows highlight the numerous ecotourism and adventure tourism opportunities we have in this state.”

The release continues:

Visitors to the exhibit can register to win a Louisiana vacation that includes hotel stay, meals at some of Lafayette’s most popular Cajun restaurants, admission to area attractions and an authentic swamp experience. Entrants can also register to win on www.LouisianaTravel.com beginning Feb. 2.

Meanwhile, Cara Bayles @ HoumaToday.com reports that the state, motivated in part by visitor interest generated by “Swamp People,” has made a $430,000 tourism-advertising buy on reality series set in Louisiana:

Tourism officials worked out a deal with “Saltwater Experience” and “Into the Blue,” two fishing shows which will air on NBC Sports, Sun Sports and Tuff TV, reaching a national audience of anywhere from 175,000 to 200,000 per episode. The state paid $250,000 for advertising during the shows, and they filmed eight episodes in Louisiana, which will air 438 times across the three networks.

The story continues:

The state has also committed $180,000 to “Wildgame Nation” and “HeadHunters TV,” which both air on the Outdoor Channel and WildTV in Canada.

And further details have emerged about History’s Super Bowl commercial buy promoting the new season. The 30 second spot will run during fourth quarter of Sunday’s game. Details from a History release posted by Robert Seidman @ TVBytheNumbers.com:

In This is Your Boss, HISTORY takes viewers into the heart of the Atchafalaya Swamp deep in Louisiana – for a Swamp’s Eye view of “just another day at The Office” – It’s a NO GUTS NO GATOR kind of a place where The Boss has a large set of teeth and won’t take No for an answer.

Elsewhere

HBO has announced a second season for “Luck,” the racetrack-set drama that debuted to a cumulative audience of 3.3 million. The 10-episode pickup is expected to begin airing in January 2013, with a production start at the end of this month.

"We couldn’t be more thrilled with the critical response to this beautiful piece of work,” HBO programming president Michael Lombardo said in a statement announcing the news Tuesday, “and we are very excited about where David and Michael plan to take these incredible characters.”

TV tweet of the day so far

Joe Adalian (@TVMoJoe):

Despite all my talk of HBO ratings, the most important number for that net? 1 billion. That's how much money it pulls in each year. No panic

TV Tuesday

The “Glee” kids salute Michael Jackson at 7 p.m. on WVUE. Tosh.0 launches season four at 9 p.m. on Comedy Central. At the same hour, royals look for love on the TLC series “Undercover Princes.”

Jean Bentley @ Zap2It.com talked to "Glee" castmember Grant Gustin, who sings lead on "I Want You Back," about shooting the episode:

"It was a dream," he says. "It was amazing. It's one of my favorite songs from when I was a kid. My mom freaked out when I told her I was doing that. The fact that I got to do that just blew my mind. I couldn't believe I was so lucky to get to do that song, and then I got to do 'Smooth Criminal' with Naya [Rivera, who plays Santana]. That was probably my favorite day of filming thus far. Me and Naya had a blast doing that."

Dave Walker can be reached at dwalker@timespicayune.com or 504.826.3429. Read more TV coverage at NOLA.com/tv. Follow him at twitter.com/davewalkertp.