Advertising on little handheld devices can have a big impact on your organization’s bottom line. Audiences spend much of their time on their smartphones, so it’s essential to put your products or services at their fingertips as often as possible. There are plenty of data available to identify audiences’ tendencies and allow for more precise targeting on mobile devices. Retargeting options allow brand managers to show relevant ads on multiple platforms, too.BRENDAN GANNONDOWNLOAD

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