Daily Archives: 2014-05-04

Hyundai Card is an usual financial company. It has introduced interesting design projects for over ten years. For instance, it started its own bottled water business (it water), introduced daily kitchen products called (oyster), proposed a new taxi service called (my taxi), and collaborates with Pantech for new mobile phones. Most notably, it runs a…

Jaewoo teaches and writes in the areas of design thinking, new product development, and behavioral economics. He is an associate professor of marketing and participating professor of experience design at Kookmin University.