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4434Media, Education, and the Marketplacehttp://www.merlot.org/merlot/viewMaterial.htm?id=556041
How can we harness the emerging forms of interactive media to enhance the learning process? Professor Miyagawa and prominent guest speakers will explore a broad range of issues on new media and learning - technical, social, and business. Concrete examples of use of media will be presented as case studies. One major theme, though not the only one, is that today's youth, influenced by video games and other emerging interactive media forms, are acquiring a fundamentally different attitude towards media. Media is, for them, not something to be consumed, but also to be created. This has broad consequences for how we design media, how the young are taught in schools, and how mass media markets will need to adjust.Thu, 9 Jun 2011 11:53:00 -0700Introduction to Mass Mediahttp://www.merlot.org/merlot/viewMaterial.htm?id=726745
This is a free course offered by the Saylor Foundation.'The purpose of this course, as governed by the textbook at its core, Understanding Media and Culture: An Introduction to Mass Communication, is to complete a fairly comprehensive examination of the evolution and impact of the media, primarily in the United States. Each of the major media (newspapers, magazines, books, radio, movies, music, and television), as well as new media (electronic entertainment, social media, and the Internet), are examined from their conception to the present and future possibilities. Emphasis is placed on how each media industry has evolved over time, responding to changes in society, technology, politics, and economics. The course also explores the cultural impact of the media, from individual media products to entire industries, with particular emphasis on the cultural and ethical factors that influence production, consumption, and also, due to the advent of new media, participation. Upon completing this course, you should be more conscious of how your viewpoints are shaped by and can shape the media with which you interact. As a result, hopefully, not only will you be more critical as a consumer of media products but also more demanding and more creative as a participant and even a producer.'Wed, 23 Jan 2013 12:26:36 -0800Advertising and Promotionhttp://www.merlot.org/merlot/viewMaterial.htm?id=620055
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. Although some consider all promotion synonymous with advertising, unique characteristics separate advertising from other forms of promotional communication. This course will guide students through both traditional and 21st century models of advertising, exploring the technical and creative sides of this field. This free course may be completed online at any time. See course site for detailed overview and learning outcomes. (Business Administration 306)Fri, 27 Jan 2012 10:49:50 -0800