5 ways to “KonMari” your content

Marie Kondo’s new series on Netflix, Tidying Up with Marie Kondo, has just been released and her unique approach, called the KonMari method, is inspiring people everywhere to declutter their homes. I remember when her book, The Life-Changing Magic of Tidying Up, came out in 2014 and was all the rage. I admit I was part of the craze and followed her guidance (for the most part) in a huge decluttering effort. And I’ve been very successful in keeping my home clutter-free since then. With her new series bringing her into our homes and hearts once again, I started wondering: Can Kondo’s decluttering tactics be applied just as effectively to content?

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I spend a lot of my time explaining to clients how content strategy is not a project, but an approach and a discipline. And yet, for most organizations, the way the work gets done is through projects. When you’re thinking about where to spend your content strategy time and money, and where you’re likely to see a meaningful return on your investment, it’s important to understand that not all kinds of projects are the same.