Why Weblogs Will Become a Serious Marketing Medium

Allan Karl, former co-founder of Wirestone, had this to say about the power of weblogs as a form of corporate communications.

"Point is, Weblogs may have succeeded where corporate marketing websites have failed. That is to communicate a voice that is focused, clear and representative of the organization, to establish a relationship with customers that goes beyond the traditional buyer-seller transaction, to consistently update and provide content that is interesting and provides incentives to customers to return on a regular basis and provides added value through a feedback system that is open and unedited where ideas, concepts and opinions are discussed openly and freely."