In what they claim is a worldwide first, the ad format builds a ‘virtual wall’ around the ad, helping advertisers stay clear of certain content.

Said Rob Hall CEO (above) of PLAYGROUND XYZ: “Advertisers and users alike need to protect their interests. We thought building a visual wall around content that may be upsetting or ‘non-desirable’ would certainly strike a chord with the masses.”

The ad scans the page for a range of keywords and then applies a visual technique to cover them up.

The ad is developed in sync with the company’s plans to launch in the US.

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