Social media video creation

Enhance social campaigns with video

Videos are a great way to engage with your customers and should be used as part of your social media marketing strategy. Videos can be used for a wide variety of purposes, including education, marketing and entertainment. Our script writer and video production specialist will work together to create a video for social media for you. This video can be produced either in a basic motion graphics style (which can be either with or without a voiceover) or a present-to-camera style (which involves a presenter and/or a voiceover). The video will have burnt-in subtitles as standard, if the video contains speech, as this is best practice for social media where many videos are viewed with the sound turned off.

Why choose video?

Professional-quality, interesting videos are an effective way to engage with your customers and should be used as part of your social media marketing strategy.

A good video can be used on a company’s social media channels and can result in natural shares and improved brand awareness. Videos can also help to explain complex concepts in an easy-to-understand way.

We will create a video for you, a process which includes script writing, a basic edit, sound mastering, effects work, a final rendering of the output file and one round of editorial revisions.

This video can be produced either in a basic motion graphics style (which can be either with or without a voiceover) or a present-to-camera style (which involves a presenter and/or a voiceover), with burnt-in subtitles included as standard, if the video contains speech.

Video production process

The process begins by completing a briefing questionnaire to clarify your objectives. This briefing will be visible to all the team members involved with delivering the service and is the foundation for all our quality checks.

We will need you to provide us with your video concept or, if you do not know what you want your video to be like, you will need to order a video strategy service separately.

Based on the information provided in the brief, we will write a script for the video. This script will be sent to you to check if you are happy with it.

Once you have approved the script, we will create a basic storyboard which will demonstrate the style we envision for the video. This storyboard will be sent to you to check that you are happy with the style.

Once you have approved the style, we will create your video, which can be either basic motion graphics or a present-to-camera video.

Motion graphics:

This style of video will only use stock-sourced assets and/or assets provided by you. Any bespoke assets will be charged at an additional rate.

The video can be created either with or without a voiceover. If you want a voiceover, the voiceover artist will be someone from our pool of in-house voiceover artists. If you have specific requirements for gender or accent that we are unable to meet internally, we will source an appropriate external voiceover artist. An external voiceover artist will be an additional cost.

Present-to-camera video:

This style of video will have a presenter and/or voiceover and will only use stock assets and/or assets provided by you. Any bespoke assets will be charged at an additional rate.

The video will be presented by someone from our pool of in-house presenters. If you have specific requirements for the gender, age and/or race of the presenter that we are unable to meet internally, we will source an appropriate external presenter. An external presenter will be an additional cost.

We recommend that the videos are the following length for these social networks:

Facebook: 60 seconds

Instagram: 30 seconds

Twitter: 45 seconds

LinkedIn: 60 seconds

The video will have burnt-in subtitles as standard, if the video contains speech, as this is best practice for social media where many videos are viewed with the sound turned off.

We will edit the video to different lengths for the various social networks at no extra cost. However, if you want us to change the style, tone or content of the video for the different social networks, then you will need to order these videos separately.

This service includes one round of editorial revisions for aspects not covered by the script and storyboard, such as the music or images used. Requests for edits to the script or style after you have approved them will come at an additional cost.

Social media video creation

Please provide details about your enquiry below and a member of our team will get in touch as soon as possible!

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Webcertain Group is passionate about generating business growth for its clients in any part of the world. A team of native speakers of all the world’s major languages works together to achieve client objectives - no one understands working with different cultures and the nuances of language in the globe’s search engines better than the Webcertain multilingual teams. Webcertain operates in 44 languages.