Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

There are many luxury rental and condominum buildings where real estate management companies have a strict “no enumerator” policy, as well as tenement buildings and brownstones where it is impossible to gain access. There are also one or two family houses where it is unclear how many people live there and a knowledgeable proxy could not be located.

For these units, some enumerators went to public search records on the Internet or merely wrote the names off the mailboxes. The mid and upper level census managers encouraged field staff to use techniques to “guesstimate,” creating major operational ambiguity for the once in a decade headcount.

What was acceptable inside the questionnaire was another problem. Most enumerators tried to get all the information but those who went to a proxy who gave them little, no, or inaccurate information, finished their areas quickly. These same field staff were rewarded with more work and allowed to clean up districts that were lagging behind.

These cases are the same ones where quality assurance suspects poor data collection practices or data falsification. However, in some cases re-interview staff are unable to locate the respondent to verify whether the interview was actually conducted and prove it definitively. Many other quality assurance managers are told to “just pass it” or are afraid to accuse enumerators of poor quality work, fearing that they will be stepping on people’s toes.

For two years municipalities and city officials preached about the beauty of the census through media and print advertising. They encouraged people to send back their census forms saying it was the only way to ensure that their residents were counted and for their community to receive the federal funding it was entitled to.

But these city officials did little in the way in forcing real estate management companies and reluctant respondents to cooperate when their participation was required. The fact that the Census Bureau and Department of Commerce made empty threats to fine people for not cooperating and then did not follow through on it shows how poorly 2010 Census data has been managed.

The offices in the five boroughs of New York will be the last in the nation to finish NRFU, whereas most areas were done weeks ago. The few career census employees who valued a fair and accurate count and finished last can not be proud of their work. Those responsible for promoting the individuals won’t let them be proud. When it comes time for their annual performance reviews, the fact they finished last will be reflected poorly and jeopardize their careers.

What happened in Brooklyn should not come as a surprise. In retrospect the Census did what it usually does. It set hard line production goals, held managers and field staff accountable and fired them if they failed to meet these goals with little constructive technical support. Those who work quickly are rewarded with more work with little regard to accuracy.

I dedicate this post to the many crew leaders, field operations supervisors and LCO manager who lost their jobs because they valued a fair and accurate count.