Um, blimey

27/11/2010

When did it happen? When did Facebook cross the line from being our favourite waste of time to the bedrock of the web? Sometime this year, we guess. And here's another terrifying statistic to show us just how defined by Facebook our internet lives have become.

Last week, according to traffic tracker Hitwise, Facebook accounted for one-quarter of all the internet pageviews in the US. If you imagine each time someone viewed a page on the web as a click, one in four of those clicks were on Facebook.

Insane, huh? Facebook's growth has attracted its fair share of criticism, but shows no sign of slowing down. Perhaps one day we'll stop talking about 'the internet' and just say 'Facebook'...