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Tuesday, 7 June 2016

Freshee Raises Growth Equity from Edelweiss Private Equity

By 121 News

Chandigarh 08th June:-Freshee', an FMCG brand within the consumables space, today announced that it has raised growth capital from Edelweiss Private Equity. Edelweiss Private Equity is the Venture Capital and Private Equity arm of Edelweiss Financial Services, one of India's leading diversified financial services conglomerates.

Freshee markets products in consumer food packaging, and is already one of the fastest growing brands in the aluminium foil and container business in India. It has been accepted by large multi-national food chains, as a preferred provider of food-grade packing materials. In the near future, Freshee also plans to introduce a range of personal hygiene products like tissue and kitchen products like baking paper, which will impact and improve consumers' hygiene and well-being.

Freshee was launched by Vimal Somani with a vision to create a leading brand in its category. Vimal. Somani is an industry veteran with over two and a half decades of experience, owing to his association with companies like Hindalco, Vedanta and Mittal Group, where he served in leadership capacities in India and overseas.

Vimal Somani, Founder of RIPL, said that Freshee is run by a team of senior professionals and its growth is attributed to the team's hard work and commitment. It is duly supported by all stockists, distributors, consumers, institutional business partners, associates, bankers and various independent professionals. Freshee hopes to steadily grow, to become the most preferred brand in the consumables segment. He added that we are excited to have Edelweiss Private Equity team as part of our journey, and with their support and assistance, we are determined to take market leadership position for Freshee over the next few years in this growing category.