Design Thinking in a Nutshell

Comments (0)

Transcript of Design Thinking in a Nutshell

Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. -Tim Brown, CEO of IDEOWhat is Design Thinking?1. Useful for solving Wicked ProblemsWhat is the Design Thinking Process?Immerse in learning to develop background knowledge before beginning to address design challengesTalk to ExpertsConduct ResearchObserve users in their natural environment without preconceptions and empathize with the usersWatch how users behave and interactInterview users on what they are doingWhy is Design ThinkingImportant?Source: http://mootee.typepad.com/innovation_playground/2007/08/human-centered-.htmlSource: http://www.co-society.com/2010/11/wicked-problems/Sources: http://www.designthinkingblog.com/http:/www.designthinkingblog.com/design-thinking-chart/http://dschool.stanford.edu/wp-content/uploads/2009/12/bootcampbootleg20091.pdfInterpret observations and come up with an actionable problem statementFocus on: user + need + insightSuggest what changes will have an impact on the user experience3. Interpret4. Ideate5. Prototype2. Observe6. Test1. UnderstandBrainstorm ideas and suspend judgementIts about creativity and funBuild on each other's ideasEncourage quantity of ideasCreate multiple iterations of low-resolution artifacts that users can interact with (e.g., wall of post-it notes, models, sketches)Start building even if you aren't sure what you're doingDon't spend too much time on a single prototypeBuild with the user in mindPlace prototypes in the hands of the user in the appropriate context of the user's lifeDon't provide instructions at firstObserve how he/she interacts with the prototypeAsk users to compare multiple prototypes to reveal latent needsLearn from the tests and refine the prototypesTesting sometimes reveals that the problem was not framed correctlyIn such cases, the INTERPRET PHASE has to be revisited2. Applicable to many subjects3. Integrates imagination and analytical thinking toproduce revolutionarysolutions4. Promotes cooperation, socialization and human centered solutionsThat's Design Thinkingin a nutshell!