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Our colleagues at the Oliver Wyman Health Innovation Center (OWHIC) pay special attention to the consumer side of healthcare. We asked them which recent developments struck them as significant. Greg Berger of OWHIC came back with two that show how companies are developing new ways to speak directly to consumers. Here’s what he had to say:

Welltok, a developer of healthcare optimization platforms, has acquired health app developer Mindbloom with a view to expanding its services. The financial details of the acquisition were not disclosed.

Gamification is used by brands to motivate employees, create healthy competition among teams, generate buzz or social proof, and encourage customer loyalty, among other benefits. With a variety of techniques – some easy to implement, some requiring advanced planning, coding, or technical expertise – any business can use gamification to get better results, no matter what your goals.

Health management platform provider Welltok announced the acquisition of wellness app maker Mindbloom today. Welltok will incorporate Mindbloom into its CafeWell Health Optimization Platform. Financial details of the transaction were not released. Since its founding in 2008, Mindbloom has disclosed about $1.8 million in funding from Seattle-area angel investors.

The interest in gaming technology as a way to help consumers make better health and wellness decisions has led Welltok to acquire Seattle-based gaming developer Mindbloom for an undisclosed amount. The digital health company, which works with insurers to provide content to guide and motivate their members to adopt healthy behaviors, will add Mindbloom’s mobile health gaming apps to its Café Well platform

Welltok Inc., a Denver health-optimization company, continued its growth Thursday by acquiring Mindbloom, a Seattle mobile health company that it believes will help it to deliver more interactive mobile experiences.

Mindbloom, a Seattle maker of mobile apps designed to help people live healthier lives, has been acquired in a deal of undisclosed size by Denver-based Welltok.

Mindbloom’s 11 employees will be joining Welltok, which plans to use the acquisition as a base for expansion in Seattle. It will continue to operate Mindbloom’s apps, which include energy tracker Juice, personal challenge app Proof and life improvement app LifeGame.

Lifehaker identifies Mindbloom as one of seven companies delivering on the promise of gamification in health and wellbeing. The company has been ahead of this movement since the beginning.

The idea of rewarding yourself to build better behaviors isn’t new, even if the phrase “gamification” is. There are more tools out there to turn everything into a game than are worth trying, but the best can really get you motivated. Let’s take a look at the good ones, and when they can be most effective in your life.

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MindBloom has a suite of apps that makes this kind of personal tracking really easy.