While the EU’s General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business models and pull out of Europe, it has been helpful for others in the crowded industry landscape.The GDPR, which became enforceable on May 25 this year, states that a company cannot use someone's personal data unless they...

Brands that are using technology to make people’s lives easier in new and innovative ways are winning in 2018, according to Kantar Millward Brown’s latest BrandZ report of the world’s top 100 brands, with technology and tech-related names accounting for 92% of the overall ranking.Tech behemoths Google and Apple lead the way, both of which...

The biggest shake-up to data laws is finally under way after the General Data Protection Regulation (GDPR) came into force on Friday (25 May). And the UK’s largest supermarket is worried about the impact it will have on how it uses Clubcard data.Speaking to Marketing Week, Tesco’s chief customer officer Alessandra Bellini says only “time will...

The law grants individuals expanded rights over how their personal information is collected and used, and companies that don’t respect those rights will be subject to potentially huge fines. But much remains uncertain about how it will be implemented by businesses and enforced by authorities.As a result, it’ll take years for companies affected to truly...

On the first day of GDPR enforcement, Facebook and Google have been hit with a raft of lawsuits accusing the companies of coercing users into sharing personal data. The lawsuits, which seek to fine Facebook 3.9 billion and Google 3.7 billion euro (roughly $8.8 billion in dollars), were filed by Austrian privacy activist Max Schrems,...