On this week’s episode of Cocktail Investing, we welcome Digital2GO CEO Mike Canevaro, who not only adds his perspective to the economic and Thematic Signals discussion but then gives us a deep dive on Digital2Go and on how mobile is shaking up the advertising industry.

Will the Fed boost rates come March? What data are they likely watching? Amazon launches Charm to go after the video conferencing market, which puts them head to head with Microsoft’s (NASDAQ:MSFT) Skype, Alphabet’s (NASDAQ:GOOGL) (NASDAQ:GOOG) Hangouts, Cisco System’s (NASDAQ:CSCO) WebEx and even Apple’s (NASDAQ:AAPL) FaceTime. It was Mike who shared a rather interesting view on what could come to market if Amazon were to combine its Alexa digital assistant with Charm… it could just mean the end of the fixed phone line once and for all.

Leveraging its location and contextual engagement platform, Digital2Go leverages the ubiquitous use of mobile technologies by connecting digital signals to the physical world and building a profile of consumer behaviors. Amid all the noise that consumers face day in, day out from a multitude of apps, Twitter (NYSE:TWTR), Facebook (NASDAQ:FB), Instagram, SnapChat (Pending:SNAP) and other social media platforms, consumer product companies are looking to cut through the noise to deliver a targeted message to those most likely to become their customers.

From a consumer point of view, wouldn’t it be wonderful if we only received relevant offers that meshed perfectly with our preferences and habits at an opportune time rather than random ones that resemble all those pop up ads trying to sell us things we have no interest in that we all find so annoying? By leveraging location, context, and consumer behaviors, Digital2Go assists brands, agencies, and data partners to bring more personalized and contextually relevant mobile experiences to consumers in a way that drives usage, retention, and new ad revenue. After our conversation with Mike, you’ll be thinking that in the coming years companies may not be as reliant on companies like Facebook and Google when it comes to their digital advertising strategies.

Stocks Mentioned on the Podcast

Alphabet

Amazon (NASDAQ:AMZN)

Apple

AT&T (NYSE:T)

Cutera (NASDAQ:CUTR)

Cynosure (NASDAQ:CYNO)

eBay (NASDAQ:EBAY)

Facebook

Macy’s (NYSE:M)

Nike (NYSE:NKE)

Nordstrom (JWM)

Qualcomm (NASDAQ:QCOM)

Starbucks (NASDAQ:SBUX)

Target (NYSE:TGT)

Twitter

Under Armour (NYSE:UAA)

US Concrete (NASDAQ:USCR)

Disclosure:I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.