Digital 2019 Wallis & Futuna (January 2019) v01

Everything you need to know about mobile, internet, social media, and e-commerce use in Wallis & Futuna in 2019. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/

Digital 2019 Wallis & Futuna (January 2019) v01

1.
DIGITAL2019
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019
WALLIS & FUTUNA

2.
CLICK HERE TO READ OUR DIGITAL 2019
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2019
GLOBAL DIGITAL YEARBOOK, WITH
ESSENTIAL HEADLINE DIGITAL DATA
FOR EVERY COUNTRY IN THE WORLD
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019
DIGITAL2019
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
DIGITAL2019
GLOBAL DIGITAL YEARBOOK

10.
11
2019
JAN
SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018).
NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP.
WHATSAPP (133)
FACEBOOK MESSENGER (75)
VIBER (10)
IMO (3)
WECHAT (3)
LINE (3)
TELEGRAM (3)
HANGOUTS (1)
GOOGLE MESSAGES (1)
KAKAOTALK (1)
UNKNOWN (11)
ZALO (1)
TOP SOCIAL MESSENGERS AROUND THE WORLD
THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018

18.
19
WALLIS &
FUTUNA
2019
JAN
SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE
MEDIA. MOBILE SHARE DATA: GLOBALWEBINDEX (Q2 & Q3 2018); AND EXTRAPOLATIONS OF DATA PUBLISHED BY THE WORLD’S LARGEST SOCIAL MEDIA PLATFORMS VIA EARNINGS RELEASES
AND SELF-SERVE ADVERTISING TOOLS. GLOBALWEBINDEX FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16-64.
INTERNET USE: DEVICE PERSPECTIVE
BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES
5,300 45% 5,100 44%
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE
OF TOTAL POPULATION
global
web
index

20.
21
WALLIS &
FUTUNA
2019
JAN
SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL
MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS.
SOCIAL MEDIA OVERVIEW
BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS
5,300 45% 5,100 44%
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE
OF TOTAL POPULATION
TOTAL NUMBER OF ACTIVE
SOCIAL USERS ACCESSING
VIA MOBILE DEVICES
ACTIVE MOBILE SOCIAL
USERS AS A PERCENTAGE
OF THE TOTAL POPULATION

21.
22
WALLIS &
FUTUNA
2019
JAN
SOURCE: FACEBOOK (JANUARY 2019); KEPIOS ANALYSIS. *NOTE: FACEBOOK DOES NOT PUBLISH ADVERTISING AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
ADVISORY: FIGURES REPORTED ON THIS CHART ARE BASED ON FACEBOOK’S ADDRESSABLE ADVERTISING AUDIENCE, AND MAY NOT MATCH TOTAL MONTHLY ACTIVE USERS. AS A RESULT,
FIGURES ON THIS CHART ARE NOT DIRECTLY COMPARABLE TO THE ‘MONTHLY ACTIVE FACEBOOK USERS’ FIGURE THAT WE REPORTED IN OUR DIGITAL 2018 REPORTS.
FACEBOOK AUDIENCE OVERVIEW
BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
5,100 53% +4.1% 59% 41%
NUMBER OF PEOPLE THAT
FACEBOOK REPORTS
CAN BE REACHED WITH
ADVERTS ON FACEBOOK
PERCENTAGE OF ADULTS
AGED 13+ THAT CAN
BE REACHED WITH
ADVERTS ON FACEBOOK
QUARTER-ON-
QUARTER GROWTH
IN FACEBOOK
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE*

23.
24
WALLIS &
FUTUNA
2019
JAN
SOURCE: LINKEDIN (JANUARY 2019); KEPIOS ANALYSIS.*NOTE: LINKEDIN’S ADVERTISING AUDIENCE FIGURES ARE BASED ON TOTAL MEMBERS, NOT MONTHLY ACTIVE USERS. LINKEDIN DOES
NOT REPORT ADVERTISING AUDIENCE FIGURES FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. GENDER DATA HAVE BEEN EXTRAPOLATED BASED ON AVAILABLE DATA.
LINKEDIN AUDIENCE OVERVIEW
BASED ON LINKEDIN’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
2,700 31% [N/A] 41% 59%
NUMBER OF PEOPLE THAT
LINKEDIN REPORTS
CAN BE REACHED WITH
ADVERTS ON LINKEDIN
PERCENTAGE OF ADULTS
AGED 18+ THAT CAN
BE REACHED WITH
ADVERTS ON LINKEDIN
QUARTER-ON-
QUARTER GROWTH
IN LINKEDIN
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT LINKEDIN
REPORTS IS MALE*

25.
26
WALLIS &
FUTUNA
2019
JAN
SOURCE: GSMA INTELLIGENCE (Q4 2018 AND JANUARY 2019). ADVISORY: GSMA INTELLIGENCE HAVE REVISED SOME HISTORICAL FIGURES IN THE PAST YEAR, SO THE FIGURES SHOWN HERE
MAY NOT BE DIRECTLY COMPARABLE TO THE DATA WE REPORTED IN OUR DIGITAL 2018 REPORTS.
MOBILE CONNECTIONS BY TYPE
BASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
7,780 67% 67% 33% 100%
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)

27.
HOOTSUITE WE ARE SOCIAL
CLICK THE LOGOS BELOW TO READ AND DOWNLOAD
THE FULL COLLECTION OF DIGITAL 2019 REPORTS,
AND ACCESS ADDITIONAL CONTENT, INSIGHTS AND
RESOURCES FROM HOOTSUITE AND WE ARE SOCIAL:

28.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
datacoverseveryoperatorgroup,networkandMVNOineverycountry–fromAfghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers
rely on GSMA Intelligence to support strategic decision-making and long-term investment
planning. The data is used as an industry reference point and is frequently cited by the
media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce
regular thought-leading research reports across a range of industry topics.
SPECIAL THANKS: GSMA INTELLIGENCE

29.
Learn more about SimilarWeb at http://www.similarweb.com
WEB
INTELLIGENCE
APP
INTELLIGENCE
GLOBAL
COVERAGE
GRANULAR
ANALYSIS
SimilarWeb is the pioneer of market intelligence and the standard for
understanding the digital world. SimilarWeb provides granular insights
about any website or app across all industries in every region.
SPECIAL THANKS: SIMILARWEB

31.
NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
It’s unlikely that one hundred percent of
internet users in any given country will use
the same social media platform though, so in
cases where internet and social media user
numbers are the same, it’s likely that the actual
number of internet users will be higher than the
number we’ve reported.
Lastly, a number of metrics that we reported in
last year’s Global Digital reports have been
revised by the original data provider since
publication, and as a result, some figures
in this year’s reports may appear to have
changed in unexpected ways. Wherever
we’re aware of these changes, we’ve included
details in the footnotes of each relevant chart,
but please use caution when comparing data
from different reports in case the original base
has changed.
If you have any questions about specific data
points in these reports, or if you’d like to offer
your organisation’s data for consideration in
future reports, please email our reports team:
reports@kepios.com.
This report uses data from a wide variety of
sources, including market research agencies,
internet and social media companies,
governments and public bodies, news media,
journalists, and our own internal analysis.
Wherever possible, we’ve prioritised data
sources that provide broader geographical
coverage, in order to minimise the potential
variations between data points, and offer
more reliable comparison across countries.
However, where we believe that an individual
metric provides a more reliable reference,
we’ve used such individual numbers to ensure
the most accurate reporting.
Furthermore, due to differing data collection
and treatment methodologies used by these
organisations, and the different sample
periods during which data were collected,
there may be significant differences in the
reported metrics for similar data points
throughout this report. In particular, data
collected via surveys often vary from one
report to another, even if those data were
collected by the same organisation using the
same approach in each wave.
Similarly, reports of internet user numbers
vary considerably between different sources.
In part, this is because there are fewer
commercial imperatives for governments
and regulators to collect and publish regular
internet user data. However, the user numbers
published by social media platforms can be
a useful proxy for the number of internet users
in countries where no other reliable data are
available, because all active social media
users must have an active internet connection
in order to access social media. These data
are also more likely to be updated on a
regular basis, as social media companies
rely on this data to help sell their advertising
products and services.
As a result, on occasion, we’ve used the latest
addressable advertising audience data from
social media platforms’ self-serve advertising
tools to inform our internet user numbers,
especially in less-developed economies,
where ‘official’ internet user numbers are
published less frequently. Consequently, there
are a number of instances in this report where
the reported number of social media users
equals the reported number of internet users.

32.
DISCLAIMER AND IMPORTANT NOTES
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”), We Are Social Ltd. (“We Are
Social”) and Hootsuite Inc. (“Hootsuite”)
for informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and private
companies, market research firms, government
agencies, NGOs, and private individuals.
While Kepios, We Are Social, and Hootsuite
strive to ensure that all data and charts
contained in this report are, as at the time of
publishing, accurate and up-to-date, neither
Kepios, nor We Are Social, nor Hootsuite
shall be responsible for any errors or
omissions contained in this report, or for the
results obtained from its use.
All information contained in this report
is provided “as is”, with no guarantee
whatsoever of its accuracy, completeness,
correctness or non-infringement of third-
party rights and without warranty of any
kind, express or implied, including without
limitation, warranties of merchantability or
fitness for any particular purpose.
This report contains data, tables, figures,
maps, flags, analyses and technical notes
that relate to various geographical territories
around the world, however reference to
these territories and any associated elements
(including names and flags) does not imply
the expression of any opinion whatsoever
on the part of Kepios, We Are Social,
Hootsuite, or any of the featured brands,
nor any of those organisations’ partners,
affiliates, employees or agents, concerning
the legal status of any country, territory, city
or area or of its authorities, or concerning the
delimitation of its frontiers or boundaries. This
report is provided with the understanding that
it does not constitute professional advice or
services of any kind and should therefore not
be substituted for independent investigations,
thought or judgment.
Accordingly, neither Kepios, nor We Are
Social, nor Hootsuite, nor any of the brands or
organisations featured or cited herein, nor any
of their partners, affiliates, group companies,
employees or agents shall, to the fullest
extent permitted by law, be liable to you or
anyone else for any direct, indirect, punitive,
incidental, special, consequential, exemplary
or similar loss or damage, or loss or damage
of any kind, suffered by you or anyone else
as a result of any use, action or decision taken
by you or anyone else in any way connected
to this report or the information contained
herein, or the result(s) thereof, even if advised
of the possibility of such loss or damage.
This report may contain references to third
parties, however this report does not endorse
any such third parties or their products
or services, nor is this report sponsored,
endorsed or associated with such third parties.
Except for those portions of this report relating
to the perspectives of Hootsuite or We Are
Social, this report and any opinions contained
herein have been prepared by Kepios,
and have not been specifically approved
or disapproved by Hootsuite. This report is
subject to change without notice. To ensure
that you have the most up-to-date version of
this report, please visit our reports website at
https://datareportal.com.

33.
HTTPS://DATAREPORTAL.COM
ALLTHENUMBERSYOUNEED
CLICK HERE TO ACCESS OUR COMPLETE COLLECTION OF
FREE REPORTS: THOUSANDS OF CHARTS PACKED WITH
DATA AND TRENDS TO HELP YOU UNDERSTAND DIGITAL
BEHAVIOURS IN EVERY COUNTRY ACROSS THE WORLD

34.
We are a socially-led creative agency.
We are a global team of more than 750 people with a common
purpose: to connect people and brands in meaningful ways.
We believe in people before platforms and the power of
social insight to drive business value. We call this social thinking.
We already work with many of the world’s top brands,
including adidas, Netflix, Samsung, Lavazza, and Google.
If you’d like to work with us, visit https://wearesocial.com

35.
Hootsuite is the leader in social media management.
With our expertise, best-in-breed partnerships, and scale,
we’ll help your organization succeed with social.
Explore how our solution can help: https://hootsuite.com