Going Underground: 2 Ways on Driving more Traffic to your Biz

We’ve all heard the usual strategies before: if you want to let people outside your circle know that you have an existing business, then all you need to do is to sign up for Twitter and Facebook and seo Birmingham and that’s that!

However, one problem with regards to that is that those platforms are just too ubiquitous: everyone expects everyone to show up on these two services, and that leads to a sense of complacency, particularly when you rarely deviate from the strategy utilized for promoting your business/website on Facebook and Twitter and seo london.

Now, we’re not saying there’s nothing wrong with being completely content on staying in one place at the same time, but if you are running a business, then you’re missing out on one key component which defines businesses since time immemorial: expansion. And really, Twitter and Facebook are just two platforms on the whole internet; sure, they’re well-known platforms, but they do not represent the entirety of the human race which logs in at any given point in time!

So, with that said, one of the surefire ways you can expand your business’s reach is by digging deep—in other words, you need to get out of your comfort zone and try your darndest to catch as many users’ eyes as you can with as little effort as possible. And that is certainly a doable prospect because come on now, it’s the internet, the medium which is known for limitless possibilities! Excited now, are you? Well then, here are some suggestions for making sure that you won’t leave any stone unturned whilst you’re on the internet!

• Think “small”

Facebook and Twitter are two of the biggest social media platforms on the web, but you certainly have to recognise that those two platforms do not provide you with EVERY tool you can use for expanding your business! To avoid that, then you only need to scour the forums for some of the lesser-known, but still essential, social tools best for representing your business.

Take, for example, Tumblr. Starting out as a rather small-ish platform for enabling users to utilize the art of “microblogging”—of which Twitter is coincidentally described as one—Tumblr is best described as the “house hipster” of social media. In other words, its user base tends to be the “hip” kids or folks who are almost always “in the know”—in short, the young, trendy, and edgy types. If you have a product which caters to a, say, certain sector of the youth market, then posting something on Tumblr would be a good way of leading young people to be aware of your service!

Of course, it’s not only limited to Tumblr, as other niche platforms like the constantly musing Quora, the highly addictive Empire Avenue, and yes, even Google+ all cater to a specific set of internet users. It’s your responsibility to explore what else is there!

• Beyond YouTube

Of course, it also would follow that you have to branch out beyond posting mini-blogs and start creating quality audio and video content. And surely, one of the most recognizable platforms in this space is YouTube!

However, simply posting multimedia content on YouTube isn’t such a sure thing anymore. If you want to look forward to the future, then some recommended tools for this would be Vine, which is a free video app where you can only post videos lasting only six seconds long, and Dubbler, an audio-exclusive app which allows you to record up to a minute of audio. See anything common between the two? Well, they’re emphasizing brevity above everything else, which would surely help you attract users who don’t have the time to browse through every post you make!

Now, we hope you’ve learned something from today’s post from seo london uk. Good luck, and tell us how you do in the comments below!