Va-Va-Voom: Pearl has landed

A brand new game-changer in the world of push-up bras has landed. The Pearl bra has been designed and manufactured by Little Women, specifically for women with smaller cup sizes (AAA-B). It’s been hailed as ‘pioneering’ in its design, and it was featured in a recent BuzzFeed article too.

So – what’s all the fuss about?

Caroline Jackson, CEO of Little Women, explains: “What is so special about the Pearl bra is the option it gives women to have the cleavage they desire, parceled up in a super comfortable, non-wired package.

“The option to use none, either or both pads to boost the uplift effect, and enhance the cleavage, truly is a game changer for the often overlooked smaller cup sized customer.”

Little Women has been designing and manufacturing bras for smaller cupped ladies for 25 years. What it doesn’t know about style, fit and comfort isn’t worth knowing. The success of Pearl is the result of a six-month process with the technical lingerie specialist, David Morris, of IA Technical in Leicester.

It's innovation is based on the fact that it provides excellent push-up with configurable choices through the mesh cradle and double pad design, combined with the seam-free cup and the super smooth fabric which serve to give the wearer support, comfort and an added boost, if desired.

Pearl comes in two colours – black and peony – and at just £35.00 is an example of Little Women’s high-quality, great value offering to its customers. Its innovative design, coupled with its classic style, makes Pearl the official next-gen push-up bra for women with smaller cup sizes.

Caroline adds: “We’re immensely pleased with, and proud of, Pearl and envisage that it will be one of our continuity lines for a very long time. Initial feedback and reviews from customers are that it’s a winner and a very welcome and useful addition to their bra wardrobe.”