2nd Publishers Clearing House Million Dollar Winner in Three Months from Online Entry
Quiet TV Commercial Masks Emotional High

A F PUBLISHERS CLEARING HOUSE'S WINNER OF $1 MILLION PUBLISHERS CLEARING HOUSE'S WINNER OF $1 MILLION
Chassidy Madden of Kentucky is Publishers Clearing House's second winner of $1 million from pch.com in three months. ... Facebook Twitter Pinterest

A F PUBLISHERS CLEARING HOUSE'S WINNER OF $1 MILLION PUBLISHERS CLEARING HOUSE'S WINNER OF $1 MILLION
Chassidy Madden of Kentucky is Publishers Clearing House's second winner of $1 million from pch.com in three months. (PRNewsFoto/PUBLISHERS CLEARING HOUSE)[RV]
PORT WASHINGTON, NY UNITED STATES
11/28/2005

PORT WASHINGTON, N.Y., Nov. 29 /PRNewswire/ -- When the Publishers
Clearing House Prize Patrol arrives to surprise a million dollar winner, they
are hoping for a reaction that makes great television -- like screams, tears,
dancing or even fainting.
(Photo: http://www.newscom.com/cgi-bin/prnh/20051129/NYTUFNS2 )
But if a winner is too stunned to speak, then silence is what the video
camera captures. And when the "winning moment" is scheduled for immediate
airing on national TV, silence is what the viewing audience sees.
When Cassidy Madden won a million dollar prize last week, an under-the-
breath "Are you lying?" was the best she could muster for a Publishers
Clearing House/pch.com commercial which aired on NBC's telecast of the Macy's
Thanksgiving Parade.
Even half an hour after the award, all the 25-year-old Kentuckian could do
was keep shaking her head in disbelief as she smelled her big bouquet of roses
and stared at the huge cardboard check which stated -
Be it known that
CHASSIDY MADDEN
is the winner of a
$1 MILLION SUPERPRIZE.
She looked at the check as if to say, "Am I dreaming?" Not an unreasonable
thought inasmuch as the Prize Patrol had just awakened her from a deep sleep.
Ms. Madden is a licensed practical nurse and was resting up after her night
shift duty at nearby Hyden (KY) Hospital.
Ms. Madden was a "second chance" winner of the Publishers Clearing House
prize, meaning that she was the beneficiary of another person's mistake. A
New Jersey man received the "winning number" in the mail, but failed to return
his entry; so the prize went to the winner of a random drawing of other
eligible entrants.
Ms. Madden had entered the famous sweepstakes on-line, making her the
second pch.com entrant to win a million dollar prize from Publishers Clearing
House in the last three months. Betsy Tanabe of State College, PA, won the
other prize in late August.
The Prize Patrol met with the same quiet reaction on November 22 when they
surprised Nancy Pennington of Marshall, TX, as she reported to work as a
steakhouse dishwasher. While restaurant bystanders applauded the "Publishers
Clearing House moment," the winner herself stood dumbfounded. Ten minutes
later she was able to say the prize was "an answer to prayer" as she looked at
the big check for $10,000 and smelled the roses.
Founded in 1953, Publishers Clearing House has employed a sweepstakes
since 1967 to draw attention to its magazine subscriptions and merchandise
offers. In early 2006, the company will be offering a $10 million prize which
persons who timely respond to its mailings or enter online at pch.com will be
eligible to win.