Mega Brands

Q1. If I was the executive of Mega Brands, I will more concern with the customer feedback. The good customer feedback can bring the company to the success although it is hard to achieve good feedback from the customer. The good customer feedback can also bring the company to the top of the business and also let the company increase in growing to the successful.

Furthermore, i also will concern with the customer safety. We as the company who sold the product of the customers, we must make sure that the product in safe and harmless to customers. The customer who believes with our product just will buy the product that we sold. If we sold the product that have the problem or it will harm to the customer, the customer will not confidence with our product and it will let our business failure. The customer is the most important person for the company. The customer can make the company to success or failure. The customer is the main resource of the company. The company without customer, the company wouldn’t be success in the market.

Q3. The CPSC have no more powers to deal with such hazards and companies. Although the customer safety to use the product has been protecting by the CPSC, the company is the one who produce and sold the product to the customer. The company ethic is the main problem. If the company has the bad ethic, they will just care with their income and selling of their product. They also will won’t take any attention and action for the customer safety who using their product. They also will try to hiding up or ignore the problem that happen from the customer. The company with poor in ethic maybe will try to save their cost in production just want to earn more and try to produce the product that is low in quality to the customer and it may harm to customers. The CPSC can stop the company to produce or selling the product in order to protect the…...

...Brand identity stems from an organization, i.e., an organization is responsible for creating a distinguished product with unique characteristics. It is how an organization seeks to identify itself. It represents how an organization wants to be perceived in the market. An organization communicates its identity to the consumers through its branding and marketing strategies. A brand is unique due to its identity. Brand identity includes following elements - Brand vision, brand culture, positioning, personality, relationships, and presentations.
Brand identity is a bundle of mental and functional associations with the brand. Associations are not “reasons-to-buy” but provide familiarity and differentiation that’s not replicable getting it. These associations can include signature tune(for example - Britannia “ting-ting-ta-ding”), trademark colours (for example - Blue colour with Pepsi), logo (for example - Nike), tagline (for example - Apple’s tagline is “Think different”),etc. |
Brand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s minds. Brand identity is all that an organization wants the brand to be considered as. It is a feature linked with a specific company, product, service or individual. It is a way of externally expressing a brand to the world.
Brand identity is the noticeable elements of a brand (for instance - Trademark......

...ARE MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS?
I. Table of Content
1. Introduction
2. MEGA BRANDS TRYING TO ESCAPE THERE OWN BRANDS?
3. Conclusion
II. References
1. Introduction
Brands is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness rather than a specific product, service, or business. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is the most valuable fixed asset of a Corporation. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Brands are also expressed in the form of logos, graphic representations of the brand. In computers, a recent example of widespread brand application was the "Intel Inside" label provided to manufacturers that use Intel's microchips. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an......

...Brand/ Topic selection:DOVE
1.Basic intro about the brand/topic
The Dove personal care brand is owned by Unilever and was first launched in 1955. Their creative strategy and sales have been consistent since the original launch. Dove is considered the world’s top cleansing brand (Dove Social Mission). Dove offers a product line that ranges from skin care, hair care, body lotions, hand creams, body wash, bar soap and deodorantsfor both women and men. Since its inception, the Dove brand has been ultimately positioned towards a female demographic, which is an aspect that will be emphasized during this campaign. Our campaign will target both men and women who use Dove body wash and encourage new consumers try Dove during our campaign.
2. What's the perceived advertising problem
Does not have their own Malaysia website. Low awareness in
the Men + Care line
3. Why is it important to address the issue
To promote the products towards the public so they aware of the line range for men
4. Proposed target audience
Primary Target: Females ages 18-34
Our primary target for this campaign is females ages 18-34. We plan to use a defensive strategy
in regards to our primary target. Due to the fact that women in this age category make up so
much of our market share, we want to defend the current strategy and expand upon it.
Maintaining and keeping these users is of the utmost importance and we want to continue
what Dove has already started and maintain satisfaction...

...Mega Prompt
Throughout our philosophical readings, you can see that the main purpose is for the author to express their beliefs and why they think you should read them. To do this they use many forms of rhetoric to capture our attention. Authors, especially the philosophical ones we have been talking about, used rhetorical devices for many different reasons, including: drawing the readers attention and strengthening their essays and ideas.
In the essays we read in class, the authors use rhetorical devices to help draw the readers attention. For example, Emerson uses an epigraph at the beginning of his essay that completely draws the attention of the audience. It says, "No te quaesiveris extra"(Emerson 1). This is a Latin quote meaning do not look outside of yourself from the truth. Just by knowing what the epigraph means, the reader can figure out the entire theme of this essay: self-reliance. Epigraphs are not the only devices used by these authors to capture the attention of the reader. Many of the authors use symbols. Whitman used a symbol of nature in his essay, The Song of Myself. He uses nature to discuss reincarnation after death, which is what he believes in, and he also uses it to show the growth of people. For example, he believes that no matter how bad a person is on earth, they will come back through reincarnation no matter what. The devices make their works more interesting because it gives some flavor to a boring topic. They also use rhetoric to......

...Brands have become a hot debate around the world, with the rising of people’s living standards. The brand is a symbol of the company's image, and a good brand is able to get a good reputation for the company to gain profits and can also improved employment problems. Brands make many problems in some ways, thus there is an argument about whether brands are positive or negative in society. This essay will provide several causes of branding’s important issue, and argue that why branding has the advantages outweigh the disadvantages.
There are several reasons for the impacts of brands companies have become a prevalent issue were set. The first cause of this issue is that the brand is a significant part of the corporate structure. Using brand in the expert thing of the legal, improve reputation and pursue profits, its result is satisfactory (Ahmad 2003, p. 175). Secondly, brands can lead to several social effects, such as the debate between the rich and the poor, and they take the responsibility. For example, Ahmad (2003) states that it has become so fashionable to decry brands that even those who promote labels for a living are eager to join in the assault. Finally, the global companies and their designers are used their designs to develop children’s imagination, and using their political influence to affect people, limiting people’s culture (Ahmad 2003, p. 171).
Brands can bring a huge economic interest has been one of the most significant factor of brands’ positive......

...Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155
Building strong brands in a modern marketing communications environment
Kevin Lane Keller*
E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer brand knowledge structures is put forth. Speciﬁcally, the brand resonance pyramid is reviewed as a means to track how marketing communications can create intense, active loyalty relationships and affect brand equity. According to this model, integrating marketing communications involves mixing and matching different communication options to establish the desired awareness and image in the minds of consumers. The versatility of on-line, interactive marketing communications to marketers in brand building is also addressed. Keywords: customer-based brand equity; brand resonance; brand building; integrated marketing communications; interactive marketing communications
Introduction The marketing communications environment has changed enormously from what it was 50, 30 or perhaps even as few as 10 years ago. Technology and the Internet are fundamentally changing the way the world interacts and communicates. At the same time, branding has become a key marketing priority for most......

...15
* Brand
* Brand Identity
* Brand names, logos, positioning, brand associations ,brand tons and brand personality
* Good first impression and evokes positive association
* Brand Positioning
* What business the company is in
* What benefits provides
* Why is better than the completion
* Tool used for building brand Identity
* Use a set of tool to strength
* Project the brand image
Strong brands exhibit
* Owned word –name should trigger another, a favorable one.
* Slogan – repeated in every ad they use
* Colour – set of colour brand recognition
* Symbols and logos – use in their communication
* Cartoons and Animations – develops a character, animated to etch the brand image into customer mind
* Objects – choose an object to represent a company brand
* Brands and Logos
* 2014 Top Brand
* 2013 Top Brand
* 2012 Top Brand
* 2011 Top Brand
* Measuring Brand Effectiveness
4D’s
* Differentiation
* Distinctiveness
* Defendable
* Digitable
* Brand
* Name, term, sign, symbol or design, or a combinations of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
* Choosing a Brand Name
* Various meaning
* Promises must be built up through brand identity work
* Consistent with the value positioning of brand
* Among the desirable qualities of brand name
......

...Nikole Phillips, Jason Wilcox
Predict 450
Game Console Brand Equity
An analysis of forces involved in Xbox, Playstation and Nintendo brand equity
Game Console Brand Equity
An analysis of forces involved in Xbox, Playstation and Nintendo brand equity
Introduction
The successful marketing and revenue generation of products is governed by a host of tangible and intangible factors. As marketing analytics research continues to develop theories and models for uncovering these important components of the product sales cycle, certain components differentiate themselves through importance and impact. Brand equity is one such component and can be described as “the added value endowed on products and services…reflected in the way consumers think, feel and act with respect to the brand” (Kotler & Keller, 2012, p. 243). In an effort to better understand brand equity, this paper analyzes the brand equity properties of the three primary gaming consoles in the United States.
The analysis of the gaming console platforms from Microsoft (Xbox), Sony (PlayStation) and Nintendo (Wii) is specifically important and revealing because of several factors. First, the initiation of this paper coincides with the unveiling and soon to be released newest additions to the Microsoft and Sony fleet of gaming consoles, specifically the PlayStation 4 and Xbox One. In addition, the three platforms are widely used devices with significant brand loyalty, salience, feelings and resonance among......

...Research Proposal Brand and Consumer Behaviour of Innocent
Module title: Research Methods Module number: M25BSS Module Leader: Dr Steve Jew By: Mahdieh Mehrabi Moezabadi (SID: 3576238) MBA MARKETING
1. Title 2. Background 3. Preliminary Review of Literature 4. Research Questions and Objectives 4.1. Questions 4.2. Objectives 5. Research Plan 5.1. Research Perspectives 5.2. Research Design 5.3. Data collection 5.3.1. Methods 5.3.1.1. Secondary Data 5.3.1.2. Primary data 5.3.2. Use of primary and secondary data 5.3.3. Access and sampling strategy 5.3.4. Data analysis and presentation 5.4. Limitations of research 5.4.1. Validity 5.4.2 Reliability 5.4.3. Generalisability 6. Ethical considerations 7. Planning 8. References
1 1 2 5 5 5 5 5 6 6 6 7 7 7 7 8 8 8 9 9 9 9 11
1. Title Brand and Consumer Behaviour of Innocent
2. Background At the time of the integration of world economy, competition has become stronger and for the success of company activity in national, regional, and world markets, one of the most important factors is to effectively manage quality and its means of identification such as trade and quality marks, brands, etc. There has been a growth in the products with different brands and trademarks as well as in consumption of goods. In the modern days, brands symbolize different sets of meanings, generating specific associations or emotions for every consumer. The brand is the competitive advantage for a company and a source of added value which leads......

...A brand orientation typology for SMEs: a case research approach
Ho Yin Wong and Bill Merrilees
Department of Marketing, Griffith Business School, Griffith University, Gold Coast, Australia
Purpose – This research paper aims to discuss the role of branding strategy in small and medium size enterprises (SMEs). Design/methodology/approach – The literature on traditional brand management and strategic branding are first reviewed. Four critical constructs are identified, namely brand distinctiveness, brand orientation, brand-marketing performance and brand barriers. The literature, in combination with (eight) case research interviews, has been synthesised to develop a new theory of SME branding.
Findings – The paper reveals that the theory identifies the ladder of SME brand orientation, moving from minimal brand orientation, to embryonic brand orientation to integrated brand orientation. Further, it is suggested that most SMEs will be on the lower steps of the ladder. A model of the brand strategy process has been formulated, specifying links between brand barriers, brand distinctiveness, brand orientation and brand-marketing performance. The study puts forward some propositions about the pre-conditions to move higher up the ladder, particularly to an integrated brand orientation.
Research limitations/implications – The major limitation of this research is that it is based on eight case studies. It is suggested that a quantitative survey be carried out to enhance the......