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Brand Development

Just because you added brand development, branding, brand creation, brand management, to your skills section of LinkedIn doesn’t mean you do. You might have helped a team, attended a few meetings, or been lightly involved in some brand initiative but being an expert at branding is a very complex skill, because branding in an extremely complex thing.

For his thesis project at the University of Applied Sciences Potsdam, motion and graphic designer Henning Herholz has created a six-minute essay that is a thorough and well executed overview of what branding is. He makes a very thoughtful point on why motion design is such a powerful tool in making a brand successful. Even if you think you are an expert on branding, this is worth watching because of the way it explains things in a clear concise way. After you finish the six minute short, you can feel better about your LinkedIn skills claims about branding.

This video from Audi, shows just how far they are willing to go to build the ultimate brand experience. I work with video and audio all the time, and when I saw this it made me really step back and think about how audio effects specific brand experiences. The way an automobile sounds is as visceral as the way it looks and handles on the road. When you watch this video, you might think it is a bit extreme, but at the same time, if you want to experience an Audi R8 in Dolby 5.1 surround sound, this is the way you go about it.