With the arrival of new times, cities, provinces and countries are increasingly submerged in a world where borders tend to disappear.

The internationalization of relations at the global level generates an intercultural influence that stimulates and makes necessary the recognition and differentiation of territories, for which the synergy of communications is fundamental.

The territory brand is a state policy, a social construction, defines what in the eyes of another inhabitant of the world "we are". In it, the collective imaginary creates basic agreements about its identity, about what it is and about how it wants to be seen, an agreement in which both the public and private sectors participate.

In this way the territory is positioned achieving the "globalization of what is ours"