Become an underwriter

Corporate underwriting on WBUR has the impact of traditional radio marketing with the benefit of supporting a well-respected Boston non-profit media institution. It’s an effective way to build business, brand your company, announce events, recruit staff, promote a chosen philanthropy, and much more — all while helping to pay for the news.

WBUR underwriters gain:

Direct access to a concentrated, affluent audience with a powerful, personal commitment to WBUR

Name recognition among professionals and business leaders likely to be interested in your products and services

Credibility by associating with intelligent, in-depth journalism from National Public Radio (NPR), the BBC and the WBUR news staff

Appreciation from your colleagues, customers and peers, who will recognize your commitment to the community

The WBUR corporate underwriting team can help you design a schedule of underwriting announcements that meets your financial, marketing and philanthropic goals. Your company’s underwriting plan can range from exclusive sponsorship of a particular program to a schedule that spans all segments of the day. You may also become a partner in one of our special events as well as in our fall and spring corporate challenge programs.

For more information on underwriting opportunities, call (617) 353-8451.

Underwriter Testimonials

Bob Gallery
Massachusetts President for Bank of America:

“At Bank of America, we often hear from our customers and from other constituents — partners in the community — that they believe it’s very important that we support WBUR, because no one in this city makes it easier to stay informed than WBUR. Bank of America is very proud to support this organization.”

Larry O’Toole
President & Owner, Gentle Giant:

“I would definitely say to any business person who wants to underwrite on WBUR, that’s the place where you’re going to find the kind of consumers who will truly appreciate your service or product and will purchase based on quality, because what they’re listening to is based on quality.”

Allison Iantosca
Partner, FH Perry Builder:

“We know that WBUR has been a benefit to our business because we have heard it from architects and friends and past clients. It has led us to significant relationships with new clients that are immediately based on trust because of the context in which they learned about us.”

Jerry Arcari
Owner, Landry & Arcari:

“We’ve been with ‘bur for 26 years now, and the growth of Landry & Arcari has paralleled the growth of ‘bur. We have grown and shared the same marketplace for many years now, and it is part of our business, and we value that relationship that we have with them.”

Barry Steinberg
President, Direct Tire:

“Over the past 20 years of underwriting on ‘BUR, we have found that customers walk in the door, thank us for underwriting and supporting WBUR, and just hand us their keys to their car and say, ‘Please fix my car. I thank you for supporting my radio station.”

Amy Van Doren
Manager of Landscape Design, Mahoney’s Garden Center:

“As we’ve evaluated the different options available, we’ve found that support of ‘bur, does a lot of things for us. In fact, it’s been one of the most immediately measurable things that we have done. It’s also a way to demonstrate our support for the greater Boston community. When we began our support of ‘bur, we were amazed to find how many of our customers would come in and mention that they had heard our messages on the air.”

Joe Roller
President & CEO, Cambridge Trust Company:

“The reason we decided to underwrite on WBUR is we felt that this targeted messaging was the most compelling that we saw anywhere. And that’s all media. And by underwriting on ‘bur, we certainly differentiate ourselves in the market. It becomes a win-win situation.”