News

Perform Media Secures UK Digital Rights to FIFA Club World Cup

Posted on 30.11.2017

Online football media brand, Goal has announced that it will be broadcasting this year’s FIFA Club World Cup across social media, after its parent company, Perform Media, secured the exclusive UK digital rights to the 2017 and 2018 editions of the tournament.

The deal means that UK-based fans of Real Madrid will be able to watch the reigning FIFA Club World Cup champions defend their title in United Arab Emirates (UAE) next month for free.

The 2017 FIFA Club World Cup takes place between December 6th and 16th in the United Arab Emirates, with matches taking place in Abu Dhabi and Al Ain. Teams taking part include: Real Madrid; Auckland City; UAE Pro-League champions, Al-Jazira, and the as yet unnamed winners of the Copa Libertadores.

Goal’s Head of English Language, Sam Brown said: “Securing the rights to the FIFA Club World Cup is tremendous for Goal, but also for the millions of fans who rely on us for their football news and coverage. At no cost, fans in the UK will be able to watch, through Goal, the likes of Ronaldo, Modric and the rest of the stellar cast of Real Madrid compete in the UAE as they look to both defend their 2016 championship win and equal Barcelona’s three FIFA Club World Cup championships.”okay

Goal is yet to confirm its full approach to the treatment of the rights, but is dedicated to raising awareness of the entire tournament, not just Real Madrid’s matches, with highlights packages and extensive reporting throughout the tournament.

Brown said: “While it’s clear that Real Madrid are main draw for the competition, we recognise that Goal’s fans are interested in the global game and hungry for live football, whether that’s broadcast through traditional means or across social media platforms.

“We’re looking help fans feel as close as possible to the action in the UAE, both on the pitch and outside the stadiums, as well as showcasing how Goal covers international tournaments ahead of the World Cup in Russia next year.”

Chris Ricketts, Perform Media Sales Director said: “Securing these rights is another demonstration to our brand partners that Perform lead in delivering exclusive sports content to fans at scale”

In August Goal’s global engaged audience, across all platforms, was 93.6 million, with a social media following in excess of 70 million, 60 million of this number being on Facebook and 1.9 million on Instagram.

As well as digital rights in the UK for this year’s FIFA Club World Cup, Perform Media’s agreement also includes rights to the 2018 edition of the tournament.

Goal is part of Perform Media, a division of Perform Group.

Goal

Goal reaches over 79 million football fans around the world every month. Goal’s 500+ strong editorial team deliver football expertise and unique insight to thousands of pieces of content every day, in a language and style to suit fans whoever and wherever they are.

Goal is available in 19 languages across 44 location-based editions, mobile and interactive TV apps plus social channels – with more than 77m fans across Facebook, Twitter, Instagram, LINE, and YouTube.