Effective Tactics to Generate leads

As a digital marketer one of the many questions that may cross your mind could be how do you generate leads, and what are the available tactics one can use to generate leads. These questions may be bother you, however do not be worried because you are about to get answers to your questions and possible solutions to your lead generation problems.There are various tactics one can use to generate leads which I will list and explain to you in the next few paragraphs.

Defining your audience:

The first tactic we will be considering is audience definition. Before you get started with lead generation process, you need to first define the kind of audience for your brand. The reason you must do this is to ensure that your marketing gets to the right audience. One may spend so much time and money trying to convince an audience but it will not pay off if such an audience turns out to be the wrong one.

Now how do you define your audience, to do this, you must come up with a customer persona which is based on their locations, behaviors, demography, and interests. When you do this, you can then build your target audience, reaching your audience will therefore be precise and your time and effort in marketing will not be in vain.

Blog regularly

Most customers will only trust a blogger who is regular in his/her blogs. To earn the trust of your customers you need to ensure that you blog regularly. Also, you must create related and high–quality content. Your content should be able to engage your customers and this will encourage them to always come back to your blog for more. This continuous tactics in promoting relationship between you and your customers makes regular posting of high–quality content one of the best tactics of lead generation.

Social media marketing:

Socialmedia marketing plays a huge part in attracting new and returning customers to your brand and the valuable content you create on your website. Content marketing although is not sufficient alone but promoting your content will give you a better result

To get the most out of your time, you need to do some research to find out which social media channel is being used by your customers more frequently. If your target customers are more active on Facebook than on Instagram, then use Facebook to communicate with them more, drive followers to your website and initiate the lead generation process.

Search Engine Optimizer (SEO):

SEO is a powerful tool in the digital marketing arsenal that you can easily take advantage to drive your inbound lead generation campaign. It is an important traffic channel in any online lead generation plan. Three are some effective ways to use SEO for a better lead generation result these are:

Optimize your homepage and inner content.

Optimize for mobile users

Get local

Avoid SEO errors

SEO revolves around optimizing the structure and content of your website and receiving relevant external links to your website. To be able to get business you must be found on the internet which is why SEO is one of the most important tactics in lead generation

Affiliate marketing:

To boost your lead generation further, you could implement affiliate marketing. These affiliates will send traffic from their websites to your own landing page. In return, you can give them a commission based on the number of leads or sales they generate. You could also ask them to drive conversions and boost your revenue. If your affiliates work more effectively, they will get highercommission and you will get a higher number of leads. Therefore, affiliate marketing is a cost-effective tactics of generating leads.

Organize competitions:

One tactical way of generating leads is by contest or competition organization. You can decide to organize a small competition with a reasonable prize attached to it. So many people like free things, therefore they will love to participate in the competition. In this process you can get their demo graphs, email account, phone numbers, address and even their pictures. You can also award runners–up of the competition to increase the number of contestants and therefore more leads. Mind you, why you are attaching prize to your contest be very careful not to make it unrealistic and ambiguous, because this will not only make your leads to lose trust in you but it may also chase them completely away. Be moderate and precise!

10 Tips to help You Drive More Leads Conversion

In leads conversion, most of your leads won’t automatically convert into sales by simply sending it through your conversions funnel. It will often require additional help to produce the conversion. Below are some tips to help your business convert more leads into sales.
(1) Use visuals:
A very high population of the audience are visual learners. So, it is not surprising that articles with visuals get 94% more views than the ones without and thus drives more leads conversion. Although, it is not just enough to just have any image on your site, they should be of quality and should send the right messages. Occasional use of graphs and charts to display the advantage of the product is also a welcoming idea. The use of videos is also important.
(2) Offer specials and Incentives:
Offering of specials like incentives can also convert your leads into sales. If I may ask, is the someone in this 360degree world that does not like free stuffs? I guess the answer is “no”. Note that the discount doesn’t have to be something outrageous and the free gift doesn’t have to be of high monetary value. Just be moderate in the offer.
(3) Develop a great FAQ page on your website:
Many leads won’t convert because the potential still have questions that they need answered before they can become your customer. For one not to lose this kind of customers, you must answer and reply these FAQs and make them prominent on your website. Ensure that your sales and customer service team put together a list of these frequently asked questions.
(4) Teach Your Audience:
Today’s buyers are more sceptical and difficult to convince. They are highly informed and can easily get prices and learn everything about a product even before been approached by a sales person. Also, with the advent of the internet, most of these customers get almost all their information online. Therefore, it is important to be the one to reach your prospective customers. You should help customers make their decisions through sales enablement white papers, videos, infographics and other content marketing practices to better inform the customer.
(5) Ask for the next action:
To convert your leads to sales, it is important to make information available to help the prospective buyers take the next step in the sales process. The customer is invited to learn more, download a report and request on more information. These online interactions help in converting leads into sales by showing which leads are ready for the next step and which is still in the research phase of the buying process.
(6) Monitor your sales pipeline:
Your sales pipeline gives you a unique overview over the prospects you are working with. You should monitor which stage of the sales process the prospects are in and the activities that are done. This can be done by each individual salesperson and the sales manager to get a complete overview
(7) Qualify the lead first:
To provide a valuable first impression, it’s important that you qualify the lead first. This can be done through an assigned coordination or by the sales team. Perform a quick google search on the person or the company or search for the company in your CRM software. find out if the lead has already performed an action such as attending a conference, events, workshop, etc.
(9) Get contact’s information:
Most times websites alone cannot do everything, humans too can be very important. Even if most of the information are on the website you it may not be advisable to rely solely on it. You should get the contacts of these customers to continuously be contacting them, especially in reaching the targeted sales leads.
(10) Call as soon as possible:
Now that you have their contacts, call them as soon as possible. This can also be referred to as follow up. According to research most firms fail to follow up with 70% of their leads. A simple call back within two minutes or less increases the likelihood of purchase by four times.
And here is a bonus tip
(11) Score your leads:
Now that you have enough leads, it is good you score the leads. Not every lead should be added to the sales pipeline. Implement a quality control system by allowing only the high score leads in and nurturing the rest. Qualified leads will have similar traits to previous prospects. They should have the right title and budget authority with a serious need and interest. When you have a lot of leads not ready for sales, do not ignore them, just nurture them in their decision-making process pending until when they will become sales worthy.

Web Design Trends in 2019

Lately, the internet has grown and changed a lot in various ways, like the reign of mobile. Even with the development in technology, where the change is obviously seen is in web design trends. recently, design trends have pushed towards rampant creativity, abandoning grids and traditional stock photos for vibrant illustrations, bold color schemes and asymmetrical layouts, bringing out the beauty in technology and blending it with arts and creativity. In 2019, web design trends will be seeing both aesthetics and technology come together like never before. Below are some dominating web design trends for 2019.

(1) The 3-Dimensional illustration:

The 3-Dimensional illustration popularly known as the 3D illustration really has contributed tremendously to the innovation of web design. The concepts of the 3D are to add depth and realism to graphics designed to blur the boundaries between the digital and physical world. In real sense, it sharpens the contrast between digital products and human beings, even as it brings them together into imaginary spaces where people can grasp and manipulate digital elements. Below are some beautiful 3-Dimensional images.

(2) Vibrant colour Palettes:

Using a bright colour is one of the trends in web design in 2019. From gradient backgrounds to bright image overlays to animations that feature moving colours. Many of these bright colours have evolved from other design trends. Bright colours started gaining popularity with flat designs, morphed into even more vibrant colors with material design and now some of these hues have a hint of neon in them. When properly blended they give you a very beautiful image that will give you that satisfaction you deserve.

(3) Emotional Design:

The concept of emotional designs is for you to create a connection with the users. Emotional connections fall into four basic categories, joy and sadness, trust and disgust, fear and anger, surprise and anticipation. Every visual element in the design provides a cue to users about how they should react.

(4) Videos:

Just like colors, videos in 2019 are bolder and more eye-catching than ever. It is one of the great trends of web design in 2019.The key is finding the right balance so that your written copy and video don’t compete for user’s attention. Videos are more product focused to help your website visitors understand how your product works and how it will benefit them, hence it is more explanatory and easier to comprehend.

(5) Geometric and Organic Shapes:

Colorful shapes are being used on more and more of the top designed sites this year. With continued improvements in web design technology, it’s become easier for designers to step outside the grid to express brand identity. Many designers are using circles, triangles, and rotated squares to draw users’ attention and communicate subtle messages about the brand. Because organic shapes are naturally imperfect and asymmetrical, they can provide depth to a web design that makes page elements stand out. They are based in nature (think of the curving forms of trees and hills), but free-drawn elements can capture the spontaneity of man-made accidents such as paint splatter. The goal here is for web designs to feel human and alive through the illusion of movement.

(6) Glitch arts:

A glitch art is the practice of using digital or analog errors for aesthetic purposes by either corrupting digital data or physically manipulating electronic devices. Glitches are significant in our modern times when computers are so pervasive. We fear the machines taking over, but we also don’t know what we’d do without them. Hence, the breakdown of technology makes for appealing subject matter both as an idea and in its design execution, where it can draw the viewer’s eye to those parts of the site that are warped, double exposed and glitchy. It’s a strange, futuristic time we live in, and no one is quite sure where it is all heading. Glitch art amplifies this feeling of disorientation by giving websites a distinctly psychedelic look.

(7) Outlined Types:

There’s something elusive about this kind of half-there, half-gone text that immediately draws in and holds the eye, demanding that you follow the letterforms to their natural conclusion. Which makes it a pretty handy technique for some memorable branding. In a world where chunky sans serifs dominate branding, a visually lighter letterform certainly does capture a feel of traditional — but different. Which in the end is what any new brand needs: a sense that it’s both revolutionary and trustworthy?

(8) Bright and gorgeous gradient:

In the past few years, more and more designers have adopted color gradation in design. In 2018, the fluid gradient was quite popular. Even if only one color is used, it can create a rich layered structure with the help of gradients and different images, resulting in an aesthetically pleasing experience. The use of bright gradients and bold illustrations will be one of the mainstream color combinations in 2019.

(9) Creative and bold typographic:

The layout of the web page is just as important as the content displayed on the interface. Statistics show that more than 95% of the information on a webpage is text. In terms of influence on users, typesetting is second only to web color matching and images. Below is an example of what I just explained above; Adventurous, bold typography impresses the audience. Carefully selected fonts with a very bright color as the background, can convey the emotions you need and build a powerful visual hierarchy. In fact, more big names are starting to use their own exclusive fonts to enhance their brand’s recognition.

(10) Overlapping design elements:

Falling closely in line with broken grid layouts and asymmetry, having items overlap each other can bring visual interest to specific types of content on a page. This can bring an element of the unexpected as we’ve grown accustomed to elements on a web page having their own space and separate from the elements around them (generally not touching one another. When done with careful consideration, the trend of overlapping elements on a page can help enhance the overall aesthetic of the site. This can also be pretty difficult to execute giving the mobile-first world we live in, as overlapping elements if not done well can cause confusion and frustration of users when elements overlap in the wrong ways.

(11) Curated visuals:

A powerful illustration can communicate volumes and is more versatile than a photograph. Curated visuals are unique and authentic, can quickly portray powerful emotions, help reduce the prominence of gender and race when illustrating people, make abstract concepts easier to understand, because of these curated visuals are in fact, one the most common trends of web design in 2019.