I think he's wrong about books and music. As mentioned, there's the books that are e-book $1 prices. And as for music, as often as not, indie music is made freely available by the artist (usually asking for donations if people like it). They just as often make more money on merchandise (shirts, mugs, etc) than the actual music itself.

Oh also, one quote from the linked article that reveals his motivations more clearly:

Plus, my next game is unsustainable at £10. I canít make my money back at that price. It has to be more expensive.

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