Getting the nation running and proving that “We’ve got a workout for that” with Virgin Active and the PokeRun …

Pokemon, Pokemon, Pokemon.

Yep, even we had to jump the trend.

So it was that we created the PokeRun – a 5km run through London’s streets for selected members of the public which featured stop-offs at Pokegyms, a resident expert to guide the catching of said creatures. And interval training from one of Virgin Active’s Personal Trainers (naturally).