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Innocente: What's in a Name?

This week I got an interesting Facebook post from a customer querying the pronounciation of Innocente. We here at Innocente take such matters quite seriously, as, well, a few of us are called Innocente and with a name like that, this ain't nothing new folks.

So I thought it would be a good idea to start my blog with a pronounciation lesson.

Now, if you are Italian, and speak Italian you know Innocente is pronounced Inno-chen-teh right?

Wrong. Well, okay, you're right but this is what happens to names as people migrate and take up residence in new lands: they migrate too and adapt, like all good newcomers to our Great White North. This is no new phenomenon though. Just ask my friend Bill Boucher. I bet you pronounced that the French way. But it's 'Boasher' 'cause his family were English. And I know when I really want to bug my wife (which is quite often actually) all I have to do is pronounce her Portuguese last name the Spanish way. She loves that.

So the Inno-chent-eh that my paternal grandfather brought with him from Northern Italy in the 1920s, somewhere along its transatlantic journey became Inno-cent-ee with a soft 'c'. And that's the final word on it.

We're not too fussy though, at Innocente. Heck, if you want to buy our beer, we'll answer to almost anything.

Hope you enjoyed our first blog post. We're going to try and make this a regular feature so check back again soon.