How to Attract Millennials to Your Real Estate Property?

As
one of the largest generations in terms of numbers, millennials are slowly
becoming a major target market in the housing business. Despite the general
impression, not all of them choose a rented loft in the city and a bike ride to
work over a house with a white picket fence in the suburb. In fact, recent
studies show that millennials are already occupying almost one third of the
homebuyers group. But, in order to attract this seemingly indifferent
generation to your real estate, you need to understand that their wish lists
are quite different than their parents’ were.

Image Source: https://stocksnap.io/photo/7F1TALY6AN

Read
below to see how your property can meet the millennials’ expectations.

Is Your Real Estate Property
Eco-Friendly?

It is
no secret that this generation is very ecologically conscious. That being said,
your first goal should be to make your house more environmentally friendly.
From low-VOC finishes and added insulation, to energy-efficient appliances, low
flow toilets, and water-saving shower heads. The more green features you incorporate into your home,
the more potential buyers you are likely to attract. Other smaller (but equally
effective) touches include providing recycle bins and replacing all
incandescent light bulbs with energy-saving ones.

Market Your Neighbourhood

Millennials
have modern, technology-driven, hectic lifestyles. So, their major concern is
to get from point A to point B as fast as possible. It is not a surprise then
that the neighbourhood they live in matters a great deal to them. What this
means to you is that the proximity of supermarkets, schools, hospitals, and
motorway exits is what sells a house. If your property is conveniently located
in relation to these hotspots, make sure to point that out.

Image 1: https://stocksnap.io/photo/02FAEBOQ2G

How About Outdoor Recreation
Opportunities?

Statistically
speaking, millennials are much more active than older generations.
Additionally, their preferred form of recreation is any outdoor activity, be it
biking, jogging, hiking, or simple strolling. Following up on the above
mentioned, if your property is located near any parks, trails, lakes, rivers,
or any other outdoor recreation locations that can accommodate their active
lifestyle, build your marketing strategy around that point. While millennials
gravitate towards cities for entertainment, they equally appreciate nature when
it comes to recreation.

Sell an Investment, Not a Fairy Tale

Millennials
are primarily nomads and entrepreneurs by nature. While the generation of Baby
Boomers was looking for a place to settle down and live happily ever after with
their picture-perfect families, this generation is looking for something
different. They are not interested in stories about Papa Bear, Mama Bear and
wee Baby Bear. They want to know if the property they are buying is a good
investment. They want to know if it can be renovated and flipped for a nice
profit (if they decide to sell it).

Advertise Online

One
defining characteristic of the millennial generation is that they spend 99% of
their time online. Websites, personal blogs, social
networks – these are all excellent places for listing your real estate property
if you want to make it more visible for this tech-savvy target group.

Image 2: https://stocksnap.io/photo/BM2OM50PLO

Break Out of the Mould

There
is no need to stage your home too much for these people. And forget about
luxury. After all, they are the ones who buy their furniture at flea markets
and their clothes at thrift stores. Instead, add character to the space with a
few simple, yet unique touches. Include details such as vintage wallpapers,
upcycled pieces of furniture, one-of-a-kind lighting fixtures, decorative
concrete pavers, or an exotic herb garden. They will not cost you
much, but they will make a world of difference to a millennial home buyer.

This
is the period when Millennials are active on the real estate market, whether
for renting or buying, they are currently your largest target audience. So, how
Millennial-oriented is your property?