How to Effectively Compose a Newsletterby Ken Wisnefski, President, VendorSeek.com
Are you keeping contact with your clients? Newsletters
provide a good opportunity to keep customers informed and to maintain
relations.

Direct Mail that Worksby Bob Rentsch, Vista Consulting
Over the last few years, the growth of on-line marketing campaigns -
especially email marketing - have pushed more traditional off-line
marketing efforts to the background.

B-to-B Direct Mail: Donby M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
It seems that B2B marketers too often get caught up in the details of direct
marketing, rather than concentrating on the things that are most important: * The List, * The Offer * The Results.

Five Deadly Sales Letter Mistakesby Ernest Nicastro, Positive Response
To be effective your sales letter must be
opened, read, believed and acted upon. In order to do this it must attract
attention, warm the interest of the reader and create a desire for what you're
offering

Target influencers to sway business-to-business salesby M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
Database marketing can be an extraordinarily useful tool for enhancing
relationships with business to business influencers and decision
makers.It also can be used to measure the return on investment in
influencers.

Tips for using postcards to build your businessby M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
As marketing costs continue to climb you need to find ways to maximize
your results without blowing your budget. With that in mind, here are
10 tips for using postcards as part of your direct marketing and
relationship marketing programs

Mailing deepby M. H. "Mac" McIntosh, President, Mac McIntosh Incorporated
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. Maybe you should be mailing all of them.

How To Improve the Quality and Cost of B2B Leads - Optimizing the Responsesby Jeff Kostermans, CEO, LeadGenesys
If you've read Part One of this tutorial or already have the foundation in place for a carefully sequenced, multi-touch campaign, you're ready to start capturing leads. But before those elusive prospects come running to beat down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.