VCTC – East West Connector Launch

WHAT: County-wide new service launchWHO: Ventura County Transportation Commission (VCTC)WHY: VCTC needed to create community-wide buzz about the launch of their new bus line connecting the east and west side of the countyHOW: By integrating graphic design, video production and customized zip code targeting, Celtis created a cohesive and visually stunning paid campaign, plus engaged the community through grassroots social tactics such as sharing and taggingWOW FACTOR: The campaign raised awareness for almost 100k of individuals in just 4 weeks