OUR BLOG

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The two most vilified public figures in recent US history – Hillary Clinton and Donald Trump – had to employ new campaigning strategies to win over an increasingly connected, internet-enabled population. So, why should we pay attention…

He aims, he sends and the e-mail bounces straight back. Despite frequent exclamations that “E-mail is dead!”, it is truly alive and kicking and still the primary, and sometimes preferred, means of communication for most. But what if you don’t have the right email address? We first attempt to decipher the company email pattern, hoping…

In an age where whole TV series’ are available to watch instantly and our smartphones constantly update us with news, it’s no wonder that 37% of Brits feel that they don’t get enough sleep. We’ve all taken our laptop to bed in the hope of watching a movie to distract us from the outside world…

“One can never have enough socks,” said Dumbledore. “Another Christmas has come and gone and I didn’t get a single pair. People will insist on giving me books.” As a mother of three teens – all of whom are sadly too old for Harry Potter now – I I have learned to have very low…

Regardless of the long-term ramifications of Brexit, Europe will continue to be a key region for any business looking to expand its global footprint – eight out of the top ten countries listed in the Global Innovation Index are all based in Europe. If you are looking to get your foot in the door or increase…

It’s Halloween and once again we find ourselves preparing for a night of dressing up and pretending to be something we’re not. Whilst for many people this only happens once a year, for many communications professionals we switch to being someone else on a weekly basis. You will be extremely hard pressed to find any…

Here at Firefly Towers we’ve been experimenting off and on with voice commands for years with our buddies Siri and Google Now, but in September, Amazon Echo launched in the UK and changed the game. Echo has been out for longer in the US and is an internet-connected device which responds to voice commands to…

As you may know, London commemorated the 350th anniversary of the Great Fire of London in September this year with a recreation model set ablaze on the Thames. At Firefly, we had our own commemoration too – albeit a little unplanned. On a fairly typical Monday morning at 8am on September 12, we arrived at…

In August, there was uproar in the social media world over Instagram’s new ‘story’ feature. Not because it was unusable, not because it was amazing – but because it replicated what Snapchat had been doing since October 2013. For the unfamiliar, stories allow you to chain together images into a slideshow, showcasing your day, month,…

Everyone’s doing it. Sony’s doing it. Samsung’s doing it. Google’s been doing it for years. Even Facebook is doing it. Virtual reality. 360-degree video. Call it what you will, it’s either the next big thing in technology or the next development to burn brightly for twelve months before vanishing into obscurity. But it’s puzzling that…