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Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 168, NO. 19 | Monday September 21, 2009
InDEX
2 · News Digest
4 · Opinion
7 · Lifestyle
12 · Classifieds
13 · Crossword
16 · Sports
Showstopper: Porcupine
Tree performs an exhilarating
show at Club Nokia. PAGE 7
Seattle stunner: The Trojans fall
16-13 to the unranked Huskies.
PAGE 16
By kristy pyke
Daily Trojan
Barely a month after it opened
in the University Village — days
before its grand opening — the
owner of 21 Choices already
doesn’t know where the branch
will be in two years.
But Gudu Husson’s decision to
open a store at the UV — which is
set to be demolished by 2012 under
USC’s Master Plan — brings into
question whether the branch will
still be around in two years.
USC own the University Village,
and plans to redevelop the land
as part of its Master Plan, a
framework for the physical devel-opment
of campus and surround-ing
areas during the next three de-cades
Yet Husson, owner and found-er
of 21 Choices, said the compa-ny
simply wanted to establish the
store’s brand, create a fanbase in
the USC area and build credibili-ty
so that students would want to
come back.
“We’re hoping and working [so]
we get to stay here, to serve the stu-dents
and the people in the com-munity,”
Husson said. “We want
people to want us to stay here.”
Erin Moya, creative director of
21 Choices, said the company was
21 Choices
hopes to
stay after
demolition
Yogurt shop hopes establishing
a brand now will help when the
Master Plan takes effect later.
| see 21 choices, page 6 |
By natalie jarvey
Daily Trojan
Akm Alam has owned the Quik Pix photo and cam-era
shop in the University Village for nearly 28 years.
But now, Alam is just one of several tenants in the
USC-owned UV who might be forced to close up shop
in response to hard economic times.
“Business has been very, very bad,” Alam said, not-ing
that last September is when he first noticed a de-cline
in customers.
The combination of a national economic downturn
and a decreasing number of student visitors has hurt
store owners in the UV tremendously.
The school has not yet noticed this trend, accord-ing
to Katherine Logan, assistant director of leasing
for University Real Estate.
“Our vacancy rate last year was 7 percent, which
was very low,” Logan said.
But Alam believes the university has yet to notice
how many tenants are struggling. Many tenants are
barely afloat, but can’t close down because they are
locked into leases until the end of 2010. But Alam in-sists
he’s not the only one who is fighting to stay open.
Soon after 2010, it may be that few of these stores
are still around, anyway. As part of USC’s Master Plan,
a complete renovation of the shopping center is sched-uled.
A current draft plans for a “mixed-use residential
University Village” that includes space for academic
buildings, housing for as many as 1,000 students, re-tail
space and a boutique hotel with 700 beds.
These changes will completely alter the face of the
UV. The owner of Village Nutrition, known by his cus-tomers
as Mr. B, said he expects these changes will
eventually force him out of his space.
“I’ll go into imposed retirement. Most of us will be
Business down,
some UV store
owners hurting
As student business declines, tenants at the
University Village are worried about the future.
| see uv, page 3 |
By ebony bailey
Daily Trojan
As employment rates drop, at-tendance
at USC’s “Pink Slip net-working
parties” has skyrocket-ed.
The first “Pink Slip network-ing
party” — a networking event
for USC alumni sponsored by
the Alumni Association — had
about 100 alumni attendees. But
just three months later, about
500 alumni crowded into the
venue at the Remedy Lounge in
downtown to exchange resumés
and attend career-oriented work-shops
Thursday night.
“These are essentially network-ing
events for alumni seeking job
search or career placement ad-vice,”
said Scott Mory, associate
senior vice president for alumni
relations. “We decided to start
the parties because there was an
interest among alumni.”
The program, which is open to
all USC alumni, was started as a
joint effort between the alumni
association and Scott Turner, as-sociate
director of USC Marshall
Alumni Career Services.
Peter Giulioni, executive di-rector
of Marshall’s Keenan MBA
Career Resource Center, said the
economy caused the attendance
increase.
“The economy is horrid; [many]
are unemployed and some of those
people are going to be Trojans,”
Giulioni said. “Unemployment
is devastating both economical-ly
and personally and what bet-ter
resource than the Trojan fam-ily
helping alums review resumés
and developing job searching
strategies? ”
Ginger Van Hook, an alumna
from the Annenberg School for
Communication who attended
the Pink Slip party, said the event
appealed to her because it was a
“new way to recruit.”
“It was a completely different
venue than I usually expect USC
Alumni Association events to be,”
Van Hook said. “I like it — it em-phasizes
networking in a fast-paced
environment and that kind
of environment is the way the
world is now.”
Attendance at alumni career networking event increases drastically
Alumni Association’s program
helps USC alumni learn to
network, market themselves.
| see Pink slip, page 3 |
Ben Rolnik | Daily Trojan
Making connections · About 500 alumni exchange resumés and attend workshops at a Pink Slip net-working
party at the Remedy Lounge, downtown. Attendance increased 500 percent from the first event.
Vicki Yang | Daily Trojan
Slow day · Store owners at the University Village say business has been declining and
fewer students have been visiting. Many owners say they may be forced to go out of business.

Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 168, NO. 19 | Monday September 21, 2009
InDEX
2 · News Digest
4 · Opinion
7 · Lifestyle
12 · Classifieds
13 · Crossword
16 · Sports
Showstopper: Porcupine
Tree performs an exhilarating
show at Club Nokia. PAGE 7
Seattle stunner: The Trojans fall
16-13 to the unranked Huskies.
PAGE 16
By kristy pyke
Daily Trojan
Barely a month after it opened
in the University Village — days
before its grand opening — the
owner of 21 Choices already
doesn’t know where the branch
will be in two years.
But Gudu Husson’s decision to
open a store at the UV — which is
set to be demolished by 2012 under
USC’s Master Plan — brings into
question whether the branch will
still be around in two years.
USC own the University Village,
and plans to redevelop the land
as part of its Master Plan, a
framework for the physical devel-opment
of campus and surround-ing
areas during the next three de-cades
Yet Husson, owner and found-er
of 21 Choices, said the compa-ny
simply wanted to establish the
store’s brand, create a fanbase in
the USC area and build credibili-ty
so that students would want to
come back.
“We’re hoping and working [so]
we get to stay here, to serve the stu-dents
and the people in the com-munity,”
Husson said. “We want
people to want us to stay here.”
Erin Moya, creative director of
21 Choices, said the company was
21 Choices
hopes to
stay after
demolition
Yogurt shop hopes establishing
a brand now will help when the
Master Plan takes effect later.
| see 21 choices, page 6 |
By natalie jarvey
Daily Trojan
Akm Alam has owned the Quik Pix photo and cam-era
shop in the University Village for nearly 28 years.
But now, Alam is just one of several tenants in the
USC-owned UV who might be forced to close up shop
in response to hard economic times.
“Business has been very, very bad,” Alam said, not-ing
that last September is when he first noticed a de-cline
in customers.
The combination of a national economic downturn
and a decreasing number of student visitors has hurt
store owners in the UV tremendously.
The school has not yet noticed this trend, accord-ing
to Katherine Logan, assistant director of leasing
for University Real Estate.
“Our vacancy rate last year was 7 percent, which
was very low,” Logan said.
But Alam believes the university has yet to notice
how many tenants are struggling. Many tenants are
barely afloat, but can’t close down because they are
locked into leases until the end of 2010. But Alam in-sists
he’s not the only one who is fighting to stay open.
Soon after 2010, it may be that few of these stores
are still around, anyway. As part of USC’s Master Plan,
a complete renovation of the shopping center is sched-uled.
A current draft plans for a “mixed-use residential
University Village” that includes space for academic
buildings, housing for as many as 1,000 students, re-tail
space and a boutique hotel with 700 beds.
These changes will completely alter the face of the
UV. The owner of Village Nutrition, known by his cus-tomers
as Mr. B, said he expects these changes will
eventually force him out of his space.
“I’ll go into imposed retirement. Most of us will be
Business down,
some UV store
owners hurting
As student business declines, tenants at the
University Village are worried about the future.
| see uv, page 3 |
By ebony bailey
Daily Trojan
As employment rates drop, at-tendance
at USC’s “Pink Slip net-working
parties” has skyrocket-ed.
The first “Pink Slip network-ing
party” — a networking event
for USC alumni sponsored by
the Alumni Association — had
about 100 alumni attendees. But
just three months later, about
500 alumni crowded into the
venue at the Remedy Lounge in
downtown to exchange resumés
and attend career-oriented work-shops
Thursday night.
“These are essentially network-ing
events for alumni seeking job
search or career placement ad-vice,”
said Scott Mory, associate
senior vice president for alumni
relations. “We decided to start
the parties because there was an
interest among alumni.”
The program, which is open to
all USC alumni, was started as a
joint effort between the alumni
association and Scott Turner, as-sociate
director of USC Marshall
Alumni Career Services.
Peter Giulioni, executive di-rector
of Marshall’s Keenan MBA
Career Resource Center, said the
economy caused the attendance
increase.
“The economy is horrid; [many]
are unemployed and some of those
people are going to be Trojans,”
Giulioni said. “Unemployment
is devastating both economical-ly
and personally and what bet-ter
resource than the Trojan fam-ily
helping alums review resumés
and developing job searching
strategies? ”
Ginger Van Hook, an alumna
from the Annenberg School for
Communication who attended
the Pink Slip party, said the event
appealed to her because it was a
“new way to recruit.”
“It was a completely different
venue than I usually expect USC
Alumni Association events to be,”
Van Hook said. “I like it — it em-phasizes
networking in a fast-paced
environment and that kind
of environment is the way the
world is now.”
Attendance at alumni career networking event increases drastically
Alumni Association’s program
helps USC alumni learn to
network, market themselves.
| see Pink slip, page 3 |
Ben Rolnik | Daily Trojan
Making connections · About 500 alumni exchange resumés and attend workshops at a Pink Slip net-working
party at the Remedy Lounge, downtown. Attendance increased 500 percent from the first event.
Vicki Yang | Daily Trojan
Slow day · Store owners at the University Village say business has been declining and
fewer students have been visiting. Many owners say they may be forced to go out of business.