Honda Cars India scouts for creative agency for new launch

Honda Cars India is looking for a creative agency for its new launch. The first round of the multi-agency pitch has taken place in Delhi, confirm industry sources.

The agencies that participated in the pitch include Grey Worldwide and Dentsu.

The brand recently launched a campaign for its new sedan Amaze, one of the first diesel variants from the brand, in April this year. The initiative comprised a set of three TVCs by Soho Square. The brand created a non-English campaign for the first time with this launch.

Soho Square Advertising and Marketing Communications, a division of the WPP Group in India, was awarded the account in December last year, in a multi-agency pitch that included Dentsu, Ogilvy India and Grey Worldwide.

Another creative agency working on the brand is Dentsu Marcom; some of its initiatives for the brands include Honda CRV ‘All new CR-V. One life. Many lives.’ and ‘Today is that someday’ for the revamped Honda City.

The creative duties for Honda Brio, under the Honda umbrella, is handled by Grey Worldwide.