He began directing music videos in the early eighties for The Jam, Human League, and Adam & the Ants, his work helping to inspire the formation of MTV. In 1982 he conceived and directed the award winning ‘Billie-Jean’ – the first single of Michael Jackson’s incredible ‘Thriller’ album. More seminal videos followed. Dire Straits’ ‘Money for Nothing’ won Best Video at the 1986 MTV Awards and A-Ha’s ‘Take On Me’ was awarded Best Director.