Happy National Tequila Day – Infographic

It’s National Tequila Day and Tequila is hot, hot, hot! These days tequila is the new Vodka. 40 new brands were introduced in the last year. These days Tequila drinkers are looking for a better quality Tequila, gravitating towards 100% Agave brands.

Tequila volume grew 2.9% to 12.3M cases
Tequila revenue up 4.6% to $1.9B
Performance by price segments:
Value: volume up 1.8% to 2.9M, revenue up 1.8% to $221M
Premium: volume up 1.0% to 6.4M, revenue flat $749M
High End: volume up 7.0% to 1.1M, revenue up 6.4% to $205M
Super Premium: volume up 9.1% to 1.9M, revenue up 10.3% to $707M