Another company can come along and replace Emotiv pretty easily. They are missing out on a huge opportunity here, and time and again we see companies locking stuff down instead of harnessing developers.

In effect, what Darwin, Hooker and the Royal Navy achieved was the world's first experiment in "terra-forming". They created a self-sustaining and self-reproducing ecosystem in order to make Ascension Island more habitable. Wilkinson thinks that the principles that emerge from that experiment could be used to transform future colonies on Mars. In other words, rather than trying to improve an environment by force, the best approach might be to work with life to help it "find its own way".