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Archive for February, 2006

Please join me tonight in the Woman’s Online Network Chatroom http://www.womens-onlin e-network.com/home/ The chat will begin at 8 Central 9 PM Eastern. It is an old fashioned java chat room so everything is typed in. If you have considered being a mentor yourself or if you might be in the market for a mentor the chat tonight may help set the record straight.

How is a mentor different than a consultant? What should you expect from a mentor? These are some of the questions we will be discussing, then depending on how many people are there we may do a mentoring session.

Success!
MizC

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Ice Breakers
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Say What?

A really huge muscular guy with a bad stutter goes to a counter in a dept. store and asks – “W-w-w-where’s the m-m-m-men’s dep-p-p-partment?”
The clerk behind the counter just looks at him and says nothing.
The man repeats himself: “W-w-w-where’s the m-m-m-men’s dep-p-p-partment?”
Again, the clerk doesn’t answer him.
The guy asks several more times: “W-w-w-where’s the m-m-m-men’s dep-p-p-partment?”
And the clerk just seems to ignore him.
Finally, the guy is angry and storms off.
The customer who was waiting in line behind the guy asks the clerk, “Why wouldn’t you answer that guy’s question?”
The clerk answers, “D-d-d-do you th-th-th-think I w-w-w-want to get h-h-h-him ups-s-set s-s-s-since I also st-st-st-stutter?!!”

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Quotable
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The greatest use of life is to spend it for something that will outlast it.

Not everyone has the time or resources to scan photos or create their own original graphics. Many Web page designers use clip-art bullets, diamonds or other small images. Clip art can also provide background patters for a page or highling sales headings.

Microsoft search will reveal a database of clipart as will Google search and Yahoo search engines.

Be sure to read the copyright fine print before you copy graphics. Some artists may require a fee to use their work or may restrict it to a non-profit organization. If you are purchasing custom graphics ensure that you then own the graphics. If you learn nothing else from me this year, this one tip may save you hundreds if not thousands of dollars.

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I sure don’t know what I did in the last week, but my junk mail had increased by almost double in the last week. I used to get really upset about so much junk especially because I had to take time to make sure it is junk before I deleted it. But now that my friends and students and people who really need and want to reach me are using the forms on any one of the web sites or meeting me in the conference room, I don’t worry so much about deleting it. If you have email me and haven’t gotten an answer back this well may be the reason. I do love hearing from my readers and answer every message I receive, but do please use one of the forms.

Proper use of filters in your computer’s email application will ensure that those emails you need and want to receive are getting through to you. If your email program won’t do that for you then it is time to get a new application.

Success!
Carolyn

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Ice Breakers
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Bad Day Fishing

A man had a terrible day on the water. Couldn’t catch
a thing.
At the end of the day, on the way home, he stopped at
the supermarket. At the fish counter he asked for four
whole cat- fish.

“And could you throw them at me?” he asked the man
behind the counter.

“Why would you want me to do that?”

“Because I want to tell my wife that I caught them!”

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If you create a Web page and dont specify that the text be displayed in a particular font, the browser that displays the page will use its default font —

You don’t have to limit yourself to the sam-old same-ole. As a designer, you can exercise a degree of control over the appearance of your web page by specifying that the body type and heading be displayed in particular nonstandard font. A few of the choices available to you have names such as Arial, Courier, Century Schoolbook, and so on. But just because you fall in love with a particular typeface doesn’t mean your audience will be ablt to admire it if they don’t have the same fonts installed in their own computers. So just how do you exercise any control

Type faces and fonts are specified in your style sheet. Allow at least three type faces when you build your style sheet and you have a fair chance of the person on the other end being able to read you pages as you designed them.

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What a conference call with Mark Joyner last night. I have to admit there were some technical difficulties to overcome, but what a meeting! For those of you that don’t know Mark he is one of the original Internet success stories.

One of the purposes of the program was of course to talk about the Simpleology program http://www.simpleology. com and the other was to really test out the ability of the Hot Conference software to handle a very large audience. At one point the lines showed upwards of 1000 people attempting to log in at the same time.

A few people were brave enough to step up to the plate to ask questions of Mark. I wonder why it is when we get the opportunity to ask questions we suddenly forget all the questions we had?

Tuesday, the 28th I will be doing a conference in the chat room at the Women’s Online Network. I could sure use some moral support!

Success!
Carolyn

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Ice Breakers
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Quotable
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“Wise sayings often fall on barren ground; but a kind word is never thrown away”.

The technical term for the wallpaper behind the contents of a web page is actually background. Choosing a background color for your site is one of the first major decisions to make. Most web page creation programs offer a simple way to specify a color or an image file to serve as the background of a web page. The best tip I can think to give you is to keep it light! One of the biggest design mistakes one can make in my humble opinion is to have wallpaper that overwhelms the web content. Take a clue from your color scheme using the lightest colors for your background image. If you are using a graphic image reduce it’s opacity to 10% or less. Be sure to also choose an image that does not have obvious lines that can create a distracting pattern when tiled.

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What makes a good mentor? This is a question that I will be taking up soon in a conference to be held in the Women’s Online Network. There was a line in one of the Karate Kid films where Mr Myeage said, “when you are ready for the teacher, he will appear.” A mentor is someone you will look for and suddenly the right person will appear. The Bible says, “ask and you shall receive, knock and it will be opened for you!” When you are looking for answers please don’t question from whence the answers come. Fear and doubts are like the wind, they may blow you in any direction. In his Simple-ology program Mark covers these points even to greater depth than I can in the scope of this newsletter, but his teaching and tactics are certainly things that I employ in my business.

Success!
Carolyn

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Ice Breakers
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Lost Contact Lens

The teen-ager lost a contact lens while playing
basketball in his driveway. After a fruitless search, he told his
mother the lens was nowhere to be found. Undaunted, she went
outside and in a few minutes returned with the lens in her
hand.

“How did you manage to find it, Mom?” the teen-ager asked.

“We weren’t looking for the same thing,” she replied.
“You were looking for a small piece of plastic. I was
looking for $150.”

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Quotable
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“You must get involved to have an impact. No one is impressed with the
won-lost record of the referee.”

The prospect of designing a web site may be intimidating if you haven’t done it before. But just remember that it really boils down to a simple principle: “effective visual communication that conveys a particular message.” Plan you page’s message first in words, then find or create the graphics that convey that message. Next determine the audience you want to reach with that message and think about how your graphics can best communicate what you want to say.

How do you identify your target market? Can you describe the individual? This is key so I will repeat “Can you describe the individual?” Remember you are talking to that one person who is looking at your site or reading your content. If you write only for the masses belive me, you will reach no one.

I am very excited to announce that this coming Thursday February 23rd
at 8pm E.S.T. my friend Mark Joyner, one of the internet’s first
marketing pioneers will be coming to do a guest speaking in our public
room.

Mark, for those of you who never had the pleasure of talking with him
is a very humble but extremely successful internet entrepreneur. He truly
took the term of “Viral marketing” to heights never reached before.

Mark has made millions upon millions of dollars with his techniques.

He has agreed to come to our public room to discuss and share some of
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Now here is the interesting part, Marks visit will also help you build your
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Quotable
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“Two kinds of people on earth can be seen: the people who lift
and the people who lean”.

Although you may be tempted to jump right into the creation of a really cool web site, I can’t impress on you enough to take the time to plan. No matter what you are doing like taking a long vacation or building an addition to your house, you wouldn’t dream about starting it without a plan and usually you would get help from a professional. Creating your business on line will progress much faster and believe it more economically with the help of a professional with the initial design and art work.

My favorite way to plan is with a scrapbook. It doesn’t have to be a very expensive one but should be one of good quality. Gather together all of the materials for your site. You will need every piece of promo from your business card to the last flyer you sent. Tape each into your scrapbook and journal what is important about each piece. When you do this it will begin to make sence to you what the main categories of your site should be.

I hope that you had a wonderful, wonderful weekend! These long weekends are always nice. They are except when you are home sick. I t hink it is such a waste of time to be sick., but ah well such is life. I am on the mend so I have got to get busy again.

Just like a budget, when something takes over time that you have planned for something else, time to make it up has to come from somewhere. The best budgeting means that you can cut back from non-consequential places. If money is what you are budgeting then two critical areas that seem to get attacked are savings and food. But, they are the last places you should be borrowing from. When we talk about time management, the two things that seem to get attacked are promotion and filing – don’t do it! Cut back on promotion and you cut directly into future income. Cut back on filing and you run the risk – the big risk of not finding a critical piece when you need it most, then spend more time looking for that something than you would have getting the filing done on time.

Success!
Carolyn

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Ice Breakers
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Little Johnny brought his puppy to visit his grandmother.

She was busy fixing dinner and paid no attention to the
pup.
After a while Little Johnny, with tears in his eyes,
asked her reproachfully, “Aren’t you even going to speak
to your granddog?”

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First impressions are critical on the Web. People have the ability to jump from site to site with a click of the mouse, a few extra seconds waiting for complex images or applets to download can cause your prospective buyer to lose patience and move on.

Keep it simple: Don’t overload any one page with more than three images. Keep images 20K or less in size. Make sure there is something for the shopper to read as images are downloading.

Find a fast host: Find out how fast pages are loading from the hosting company. Ask for referals. Then if possible test your site. If the pages are loading in longer than 20 seconds ask if you can be moved to a faster server. If you host doesn’t pay attention to you it may be time to move.

Make sure every page can stand on it’s own: Every page or any page can become a welcome page. You never know which link a person is following into your site. They don’t always enter on the index or home page.

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Read new forum entries on creative ways to
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I don’t think I have introduced you to a new software product in a very long time. Well, I ran into one this last week that is well worth the look see. Every business has the need to keep track of information, right? I use ACT as a contact manager and PIM (Personal Information Manager) but it is a bit on the pricey side. I was introduced to a new little but powerful piece of software a PIM that everyone can afford simply because it has a free edition as well as a pro edition that will cost less than $40.00.

I can’t even begin to tell you all of the features in this piece of software but I will tell you to take a look for yourself then let me know how you like it. It is called Easy NoteTaker and you will find it at http://www.artplus.com

Success!
Carolyn

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Ice Breakers
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Mommy Test

I was out walking with my then 4 year old daughter.
She picked up something off the ground and started to put it in her mouth.
I asked her not to do that.
“Why?”
“Because it’s been laying outside and it is dirty and probably has germs.”
At this point, she looked at me with total admiration and asked, “Wow! How do you know all this stuff?”
Ooh,” I was thinking quickly, “…all moms know this stuff. Um, it’s on the Mommy Test. You have to know it, or they don’t let you be a Mommy.”
We walked along in silence for 2 or 3 minutes, but she was evidently pondering this new information.
“OH…I get it!” she beamed, “So if you flunk, you have to be the Daddy.”

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Not so very long ago a business that was on the web was distinctive by definition. Nowadays, it seems that every business from the Mom and Pop corner store to the International conglomerate – is on the web or should be. As more and more businesses criwd the web attracting attention on the Internet becomes increasingly difficult.

But the same tried and true principles apply even though Web surfers are increasingly mobile and increasingly accustomed to sophistocated content. You don’t have to load your site down with scripts, animations, and flashy gimmicks. The trick is to have no trick. Keep your site simple, well organized and content rich.

So just how do you go about doing that? How do you keep a site clearly organized and eye-catching? How do you develop promotions and content that encourages interaction? We will explore how to do just that in the coming week.