Lansons Podcast 2: #SMWDigitalFuture for Social Media Week

Panellists Russ Graham, Head of Digital & Social at Lansons, Tim McLoughlin, Head of Social Media at Saatchi & Saatchi and Thane Ryland, Head of Social Analytics at Microsoft Mobile discussed the impact of automation on digital communications and roles, the differing strategic roles of in-house compared to agency digital teams, the rise of ad blockers, how to effectively measure the impact of digital and illustrate its value to the c-suite and predictions about what the future holds for the industry – before opening up the session for a Q&A with the audience.