Irish football club Limerick has announced a new partnership with Turkish online betting firm BetSat.com.

The League of Ireland Premier Division outfit see’s the online sportsbook and casino service become the clubs main sponsor, and will duly have its logo emblazoned across all first team jerseys.

Pat O’Sullivan, the Limerick chairman, has thanked the company for its backing, and stressed that he hopes it will see relationships with Turkey continue to be built upon: “We are delighted to welcome BetSat.com as our main sponsor and are looking forward to building our relationship with them, as well as broadening our links with Turkey in both a sporting and cultural sense.

“Limerick FC is a club built on the community, which is shown in our Reclaim programme, and it will be good to showcase the club and city to a wider audience across Europe and beyond.”

BetSat.com who states its aim as being ‘for the best betting and casino experience in the world,’ as well as stating ‘Whatever you’re looking for [in] online betting, Betsat.com offers the best quality within [a] secure environment,’ had the following to say when announcing the partnership: “We are delighted to announce our partnership with Limerick FC. This partnership underlines our position as a leading player of online sports betting in Europe and the Middle East.

“We are excited to engage with the passionate Limerick fan-base, and to be associated with one of the oldest and most successful clubs in Ireland, which will help us achieve our aim of making BetSat a worldwide name, not just in Europe and the Middle East.”

In a duo of announcements Limerick has also added a further update, by revealing Umbro as its new kit supplier.

The four year deal see the brand return to the side, having previously enjoyed a relationship with the club on a similar deal.