We're working with developers to create a safer Mac user experience through a process where all software, whether distributed on the App Store or outside of it, is signed or notarized by Apple. With the public release of macOS 10.14.5, we require that all developers creating a Developer ID certificate for the first time notarize their apps, and that all new and updated kernel extensions be notarized as well. This will help give users more confidence that the software they download and run, no matter where they get it from, is not malware by showing a more streamlined Gatekeeper interface.

Now you can use Apple Search Ads to reach customers in 46 more countries and regions at the very moment they’re searching for apps like yours. Take advantage of this efficient and easy way to promote your app at the top of relevant App Store search results with a 100 USD credit toward your first app promotion.

iOS 12 is now running on more than 80% of devices worldwide. Make sure your app delivers a great user experience by seamlessly integrating with the latest advances in iOS. Starting March 27, 2019, all new apps and app updates for iPhone or iPad, including universal apps, must be built with the iOS 12.1 SDK or later and support iPhone XS Max or the 12.9-inch iPad Pro (3rd generation). Screenshots for these devices will also be required. All new apps and app updates for Apple Watch will need to be built with the watchOS 5.1 SDK or later and support Apple Watch Series 4.

Understanding Changes in Memory AccountingiOS 12 and tvOS 12 require apps to use memory far more efficiently than before. If you have difficulty reducing your app’s memory requirements, contact us to request an entitlement for your app to use iOS 11-style memory accounting.

Register by Wednesday, March 20, 2019 at 5:00 p.m. PDT for your chance to join us and thousands of coders, creators, and crazy ones at this year’s Apple Worldwide Developers Conference in San Jose, June 3-7.

Apps with auto-renewable subscriptions will soon be able to provide a discounted price for existing or previously subscribed customers. Subscription offers can help re-engage subscribers who have canceled their subscriptions or promote an upgrade to another subscription at a special price. Make sure your offers are ready once this feature is publicly available. Download the latest Xcode 10.2 beta, implement the new StoreKit APIs, and test on the latest beta version of iOS 12.2, macOS 10.14.4, and tvOS 12.2.

Make sure your iOS and watchOS apps continue to deliver outstanding user experiences. Take advantage of new Siri Shortcuts design templates, the SF Compact Rounded font for watchOS, and the watchOS design kit for Adobe XD. You can also get updated design templates for iOS Home Screen, Notifications, Widgets, and Home Screen Quick Actions.

In an effort to keep accounts more secure, developers with the Account Holder role in a developer program will need to enable two-factor authentication to sign in to their Apple Developer account and Certificates, Identifiers & Profiles starting February 27, 2019. This extra layer of security for your Apple ID helps ensure that you’re the only person who can access your account.

Starting February 12, 2019, managing your organization’s team in the Apple Developer Program will be simpler. Teams will be unified across the Apple Developer website and App Store Connect, with one team and one set of roles. Find out how roles on your team may change and make updates if needed.

Create engaging, native apps for iPhone and iPad that connect to the Salesforce platform. Optimized for Swift and iOS 12, the rebuilt SDK brings together the latest in modern programming with powerful developer tools to transform customer experiences.

Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect. Now you can find out how many times your app was seen on the Mac App Store, how many times your product page was viewed, and how many new customers downloaded your app. You can also see sales numbers for in-app purchases as well as for paying users, and more.

You can now provide localized metadata for your App Store product page in any of the following languages when you submit a new version of your app: Catalan, Croatian, Czech, Hindi, Hungarian, Polish, Romanian, Slovak, and Ukrainian.

As a reminder, new apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other App Store Connect and developer account features will remain available.

Congratulations to the developers featured in the App Store Best of 2018. This showcase honors our favorite apps and games on the App Store, and celebrates the amazing experiences that developers have created for Apple platforms.

Give users even more confidence in your software distributed outside the Mac App Store by submitting it to Apple to be notarized. When users on macOS Mojave first open a notarized app, installer package, or disk image, they'll see a more streamlined Gatekeeper dialog and trust that it does not contain known malware. Starting spring of 2019, macOS Mojave will more prominently highlight notarization status. In an upcoming macOS release, Gatekeeper will require Developer ID–signed software to be notarized by Apple.

The busiest season on the App Store is almost here. Make sure your apps are up to date and ready for the holidays. New apps and app updates will not be accepted December 23 to 27 (Pacific Time), so any releases should be submitted, approved, and scheduled in advance. Other App Store Connect and developer account features will remain available.

We believe apps for everyone should be made by everyone. Yet research shows that women face unique challenges in technology, especially when starting and leading companies. That’s why we created Apple Entrepreneur Camp for app-driven organizations founded and led by women. With unprecedented access to Apple engineers and leaders, this program provides a two-week technology lab with one-on-one code-level guidance, as well as mentorship, inspiration, and more. Applications are being accepted now.

You can now request access to the new App Store Connect API to automate tasks on App Store Connect. This REST API for internal development, testing, and reporting purposes within your team, lets you customize key parts of your internal workflow.

On November 12, 2018, a new certificate for server-based Game Center Player ID verification will be available via the publicKeyUrl property of generateIdentityVerificationSignature, and the previous certificate will expire.

Make sure your app always retrieves and uses the current publicKeyUrl value so it automatically uses the new certificate. If your app caches the certificate or hardcodes the certificate URL, it will require an update.

Make sure your apps and games take advantage of the new iPad Pro to deliver faster, more responsive experiences like never before. The new all-screen design goes from edge to edge. Face ID works seamlessly in portrait or landscape. The new A12X Bionic chip outperforms the vast majority of portable PCs, runs pro apps, and enables stunning augmented reality experiences. And with support for accessories like the second-generation Apple Pencil and Smart Keyboard Folio, iPad Pro represents the biggest change to iPad ever.

macOS Mojave is here. Give Mac users even more confidence in your software distributed outside the Mac App Store by submitting it to Apple to be notarized. When users on macOS Mojave first open a notarized app, installer package, or disk image, they’ll see a more streamlined Gatekeeper dialog and have confidence that it is not known malware.

Download Xcode 10 and submit your software today. In an upcoming release of macOS, Gatekeeper will require Developer ID–signed software to be notarized by Apple.

MapKit JS lets you add Apple Maps to webpages, complete with annotations, overlays, and interfaces to services such as search and directions. And now, you can track your website’s use of Apple Maps services with the new MapKit JS Dashboard. Monitor map initializations and service requests in real-time, or see up to a year of activity by day, week, month, or year.

App bundles make it easy for customers to buy up to 10 of your apps in a single purchase. And now, you can create app bundles for Mac apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your App Store product page.

Now it’s even easier to get valuable feedback on your app before releasing it on the App Store for iPhone, iPad, and Apple TV. Simply enable a public link for your app in App Store Connect that leads to an invitation to test in TestFlight. Share the link to let anyone discover the beta version of your app.

You can now submit apps that take advantage of the powerful new capabilities in the next release of iOS, watchOS, and tvOS. Build your apps using Xcode 10 GM seed, test with the latest releases of iOS 12, watchOS 5, and tvOS 12, and submit them for review.

Starting March 2019, all new apps and app updates for iPhone, including universal apps, will need to be built with the iOS 12 SDK and support iPhone XS Max. All new apps and app updates for Apple Watch will need to be built with the watchOS 5 SDK and support Apple Watch Series 4.

The reimagined Mac App Store will soon be arriving with macOS Mojave. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store on macOS Mojave beautifully showcases your apps and makes them even easier to find. You also have more opportunities to display your content with subtitles, up to 10 screenshots, and up to three app previews per localization. Download Xcode 10 GM seed, build your apps for macOS Mojave, test, and submit for review.

iPhone XS, iPhone XS Max, and iPhone XR feature a trio of all-screen displays paired with A12 Bionic and the next-generation Neural Engine. A12 Bionic is the smartest and most powerful chip ever in a smartphone, and is designed for performance in mind with Core ML, ARKit, Metal, and more. And now Face ID works even faster than before to securely and privately unlock, authenticate, and pay.

Bring incredible experiences to the wrist with the expanded display and performance enhancements of Apple Watch Series 4. Show more content at a glance, and display more information in full color with vivid detail using new complication types on the Infograph and Infograph Modular face. And with watchOS 5, you can take advantage of interactive notifications, access to the Siri watch face, audio controls, and more.

Auto-renewable subscriptions give users access to content or services within an app on an ongoing basis. The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the entire subscription lifecycle.

Starting today, the pricing for apps and in-app purchases in the Republic of Korea will change from U.S. Dollars to Korean Republic Won (KRW). While your proceeds from sales in the Republic of Korea will also change to KRW, you will continue to be paid in the currency you selected for your bank in App Store Connect.

As a reminder, in June the App Store Review Guidelines were updated to require a privacy policy for all new apps and app updates as part of the app review process. Starting October 3, 2018, App Store Connect will require a privacy policy for all new apps and app updates before they can be submitted for distribution on the App Store. In addition, your app’s privacy policy link or text will only be editable when you submit a new version of your app.

Your app promotion on the App Store can now reach people in 13 countries across North America, Europe, and Asia Pacific. Discover this efficient and easy way to help people find your app at the top of relevant search results on the App Store.

You can now create campaigns for apps on the App Store in France, Germany, Italy, Spain, Japan, and South Korea. Search Ads is an efficient and easy way to help people discover your app at the top of relevant search results on the App Store.

It’s never been easier to design apps for Mac and Apple Watch. The Human Interface Guidelines now include a full set of essential AppKit UI elements for designing Mac apps in Sketch or Photoshop, as well as dozens of new UI elements for watchOS apps, watch face templates for designing complications, a color guide, and new text styles.

Take advantage of transcripts to quickly discover and share information presented in WWDC18 videos. You can search by keyword, see all instances where the keyword is mentioned in the video, go straight to the time it was mentioned, and even share a link to that specific time.

For app developers and their teams, iTunes Connect is now called App Store Connect. And with the new App Store Connect app, it’s even easier to manage your apps, view trends, respond to reviews, and reply to active Resolution Center issues, all on your iOS device. You can also receive push notifications for changes in your app status and new customer reviews.

Download the Xcode 10 beta, which includes the SDKs for iOS 12, watchOS 5, tvOS 12, and macOS Mojave. With powerful advancements in Apple software and tools, you can build your most interactive, intelligent, and engaging experiences yet.

With Core ML 2, you can process models faster than ever, make them smaller, and much more. And now, you can easily build and train models using the new Create ML framework, with no machine learning expertise required.

iOS is the biggest AR platform in the world, and now you can create even more incredible experiences with ARKit 2. Multiple users can use their iOS device to simultaneously view AR experiences or play multiplayer games, as bystanders spectate. AR experiences can be saved and resumed at a later time in the same state. And you can incorporate real-world objects into your AR experiences, giving your users greater immersive opportunities.

Siri can now intelligently pair users’ daily routines with your apps to suggest convenient shortcuts right when they’re needed. Use the Shortcuts API to help users quickly accomplish tasks related to your app, directly from the lock screen, in Spotlight, or from the Siri watch face.

The reimagined Mac App Store arrives with a new look and new editorial content that inspires and informs. Organized around the specific things customers love to do on Mac, along with insightful stories, curated collections, and videos, the Mac App Store on macOS Mojave beautifully showcases your apps and makes them even easier to find.

The App Store Review Guidelines have been updated. We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these updated guidelines.

Search Ads provides an efficient and easy way to promote your app at the top of App Store search results. Now you can create more ad variations using all of the screenshots and app previews from your App Store product page.