Saturday, August 25, 2012

Last month i saw the Ramadan TVC of Coca Cola shared by some friends on
Facebook and was inspired by how the Company has advanced its Reasons to
Believe campaign in Ramadan. “Khulen Khushyan Ramadan Ki” is a unique concept
in a way that it highlights the importance of sharing happiness with others by
performing small acts of kindness. The TVC shows how happiness may not just be
associated with the big things in life but it is shaped by doing small things
that might not be too expensive but can create priceless moments for everyone. The
TVC focuses on maximizing happiness by sharing it with others, by showing them that
you care and will be there to support whenever and wherever you can. As the
true spirit of Ramadan is to be forgiving and tolerant, and to share and care, this
is definitely the best time to come up with such communication which
illustrates how sharing happiness and disseminating optimism is the true
essence of the holy month.