Initial findings from a year and a half of media monitoring by Media Doctor Canada

The popular media play a crucial role in communicating information about health treatments. By informing the public about new research findings, they can affect how medical treatments are perceived1 and, in so doing, influence their use.2 Although some medical reporting is driven by public interest, many stories are prompted by companies, universities and research groups who are promoting their work and hope to get favourable coverage of it from major media outlets.3-5 A recent analysis by public relations specialists argues that the shift from traditional advertising to public relations is one of the most dramatic changes in the marketing field in decades and has come about because of the perceived superiority of this approach.3…

Our main aim is improving health by reducing harm from misleading health information.
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