[PODCAST] Don’t Put Juniors in the Driving Seat of Social Media Management

JSB Talks Digital Podcast #113

JSB Talks Digital is a weekly digital marketing and social media podcast hosted by author, strategist, consultant, speaker and trainer Joanne Sweeney-Burke. Each Friday Joanne shares her digital marketing and social media insights from her work as CEO of Digital Training Institute.

Suggesting there’s nothing drastic we need to do, Google says, “As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded.”

Snapchat posts a loss in the last quarter and falling user numbers

The graph is only going one way for Snapchat. Its recent quarterly results didn’t make for inspiring reading with daily user numbers falling for the first time. The decline comes after a controversial re-design which sparked outrage among committed users.

Snapchat has 188 million active daily users compared to Instagram’s 400 million active daily users, despite coming to market five years later.

Instagram has also recently added a section for longer videos called IGTV, which rivals Snapchat Stories.

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Facebook rolls out re-design for Pages

Facebook has redesigned the pages of more than 80 million businesses to make it “easier for people to interact with local businesses and find what they need most.”

The updated pages make recommendations about businesses include text, photos, and tags which are now more prominent.

Facebook is also rolling out enhanced features to show menus, book appointments, and other actions; expanding Events and job applications features; and rolling out Stories to all pages.

Facebook says:

“These improvements are a small part of our commitment to help businesses connect with customers. We’ll continue to work on new ways to make these connections easier and more valuable to help all businesses grow.”

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INTERVIEW

In this episode, I interview Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency located in San Francisco.

The author of Millennials & Management: The Essential Guide to Making it Work at Work, Lee based the book on her experience with epically failing and then succeeding at retaining Millennials in her business.

Her second book, The Boomerang Principle: Inspiring Lifetime Loyalty From Employees, published in 2017, is a pragmatic and actionable guide to creating high-performing work cultures ready for the future.

In this interview we discuss how to handle a social media crisis, the role of strong leadership in developing online strategies and why there is no place for juniors in social media management.

Ask JSB

If you have a digital marketing or social media question, don’t forget you will have it answered on the show by using the hashtag #AskJSB on Twitter or Instagram. You can also leave me a voicemail with your question at www.digitaltraininginstitute.ie/askjsb.

Social Media Tool of the Week

Tchat makes it much simpler and easier to keep up with a Twitter chat because it updates in real-time, much faster than Twitter. Before you start chatting however, you’ll need to sign into your Twitter account.

Not only does tchat update faster than a normal Twitter feed, but it also allows you to “pause” your feed if things get too crazy.

Pausing the stream will allow you to catch up with the discussion if you fall behind. Once you’re caught up, click play to get the stream updating again in real-time.

Don’t leave it paused for too long – just because the conversation stops on your screen doesn’t mean it’s stopped on Twitter! Tchat also provides timestamps on each tweet so you know exactly what’s being said and when.

I love feedback!

Thank you for tuning into episode #113 of JSB Talks Digital. If you are a regular listener I would love a review!

As always, I have everything discussed on today’s show on my award-winning blog at digitaltraining.ie

Don’t forget we are now on Google Podcasts reaching more Android users. You can also subscribe on iTunes, Spotify, Google Podcasts, Libsyn, Stitcher or Soundcloud.

If you are interested in becoming a digital marketing pro and work in the public sector, check out my new Diploma in Digital Communications for Public Sector at: https://publicsectormarketingpros.com/diploma/ It starts on September 3rd.

Thank you for continuing to listen and don’t forget to get in touch you’re your questions. I love hearing from my listeners so don’t be a social media stranger!

Joanne is a digital marketing and social media consultant, trainer and international speaker. She is currently working on her second social media book and holds 11 professional and academic qualifications, including a Masters Degree in Journalism and a Masters Degree in Digital Marketing. Joanne loves to empower her clients with knowledge and skills to equip them in the digital age. Be sure to follow her tweets @tweetsbyJSB.