The Context – Megacities

Urban Environments in Flux:

Every year cities are becoming more densely populated, trending toward what are becoming known as megacities Such urban environments face quickly developing, previously unencountered challenges; intense congestion, limited parking, stifling pollution, safety, and security are some of the problems that will shape the future of urban mobility.

Lifestyles are Shifting:

The concept of vehicle ownership is changing and so are attitudes towards car sharing services. The lifestyle of urban inhabitants is also rapidly changing. Connectivity, efficiency, environmental concerns, and social consciousness are becoming key priorities for the urban driver. Active and mobile lives, filled with short distance travel, are becoming standard.

Local Motors and BMW have announced the results of the first design phase of the Urban Driving Experience Challenge. The winner is Australian Anthony Franze with his BMW Reward Me premium car sharing club concept.