One of the common words you hear in this environment is empowerment. One of the reasons that this word is constantly being uttered is that there are tons of positive things being associated, especially when it comes to women. Women are among the groups of people that need a lot of empowerment. Fortunately, 2017 has turned out to be the year that has seen the beginning of empowerment for women. One of the things that women are going for is independence. Once they achieve this independence, then they are going to be able to enjoy their lives in the way they were meant to.

One person who is making tons of efforts towards the empowerment of women is Whitney Wolfe Herd. She has done it through online dating apps. One of the ways that she has empowered women was by challenging dating norms. One of these rules is that women are not supposed to approach men. Instead, they are to wait around for a man to approach them. However, they can leave signals that allow men to approach. This rule has went online with dating apps. One thing that is common with dating apps is that men are not only initiating, but they are giving women a ton of messages.

Even though this apparently makes dating easier for women, it does come with its disadvantages in that women are often approached by men they don’t really fancy while ignored by men that they do fancy. Fortunately, Whitney Wolfe Herd has decided to configure Bumble so that women are made to initiate conversation with the men if they are matched. A similar model has been created for women in the form of BFF and Bizz.

One thing that Whitney Wolfe Herd is encouraging women to do is be proactive in their lives. She wants to show women that it is not only okay, but sometimes even necessary for women to go for what they want in their lives. People who take control of their lives are more likely to achieve the goals that mean the most to them. People who wait for others to dictate what they do are going to have a smaller chance at fulfillment.