He did this because, as he says, "multiple voices are tiring for readers and we are all about making everything invigorating, fast, and easy." And The Art of Social Mediais that, while also being extremely thorough and all-encompassing. You'll get the wide lens view on things like "How to Feed the Content Monster," but they also narrow the focus down to the nitty gritty of things like what avatar to use and what tools and settings are best for each platform, and across platforms. It is really a comprehensive—and because Guy wrote it, entertaining—reference book for all of social media.

If you're on social media you should not only have a copy, it should be on the bookshelf closest to your desk at all times. If you lack a bookshelf, keep it on your desk. If you lack a desk, keep it in your bag. No bag? Invest in some cargo pants and keep it in the side pocket. You'll use it and refer back to it that often.