No one wants to read a long mission statement full of trending buzz words that might sound good on paper but comes off disingenuous or contrived. Besides, a mission statement should try to be concise, memorable and easily recalled. This is the exercise that took us the most amount of time but as it would guide our whole purpose was a critical investment. Once we had our mission statement, both of us knew it immediately. Our full agenda for the week seemed to go so much more quickly and easily because it was guided by our mission statement.