Mr Genovese continued: "It's a hell of an achievement. There aren't many shops or businesses that have been in Bath for 52 years.

"A lot of rates and rents are killing shops. That's the problem. These days people just think something because it's shiny and gold people think they can go in there and make a lot of money but in Bath it doesn't work like that.

"We're lucky we've been in Bath all these years. I'm born and bred like a few of the lads are in here. We've got the clientelle...we very rarely advertise. We always let our work speak for us and I think that's the best way."

Mr Genovese left school one Friday in 1965 and within two hours began working in the traditional barbers, which first sprung up close to where the Assembly Rooms are today.

He now runs the business with Keith Lacey - the former owner of The Edge barbers.

On apprenticeships he said: "It's a dying thing to be honest but it stands you in good stead. I left school with very little qualifications and yet here I am running a business in Bath purely because you put your trust in a trade and you know the trade.

"At first you don't have the benefits of a great salary but if you put the time in you get the rewards at the end."

New Saville Row is a walk in barbers, no appointments are neccesary. The team of six work between 8am - 5.30pm most weekdays.