Preview The New Audrey Hepburn Anniversary Exhibition

Topshop Shows You Before The Front Row

When the weather is unpredictable, layering is your friend. Throw a heavy coat over a jumper, over a shirt, over a vest top - and so on - and you'll be covered for all eventualities. Topshop shows us how it's done.

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ALL those sitting in the front row this season waiting patiently for the Topshop Unique show to begin will have to wait a little longer to see the whole collection - because the brand is debuting selected looks only on Facebook. Not only will fans at home be the first to see the chosen styles, but six pieces from the collection will be available to buy immediately after the show - part of a push to democratise fashion for its customers.

"Topshop is proud to remain a principal supporter of London Fashion Week and New Generation, which enables us to nurture young talent by giving designers the opportunity to show their collections to a worldwide audience," Philip Green said today. "Meanwhile, the Unique show continues to innovate, both in terms of the collection we produce and how we share this with our customers globally. This season, the strength of our social community allows us to be the first brand to debut looks from a catwalk collection on a social network, granting unprecedented access online. I believe that enabling Topshop's fans to view key looks from the collection before our industry insiders is a real revolution - and one that we are proud to pioneer."

In addition to this, Topshop has enlisted five key Instagrammers to create content for the brand's social media channels, while Instagram users around the world can see their own posts appear in a custom-made installation- created by British design duo Hellicar & Lewis in Topshop's Oxford Circus store window - by using the hashtag #TOPSHOPWINDOW.