Sunday, December 11, 2011

Videopinions and Tryology from ExpoTV

As ecommerce is gaining momentum faster than ever, over 70%
of estimated US retailers are integrating video on their sites. In a study
by emarketer on types of videos US
online shoppers use as an information source back in May 2011 reveals that
'user generated product reviews by a friend/acquaintances or an expert in the
social network is a good way to leverage the trust with each other'. In my other blog post I have mentioned
how tryvertising is
gaining significance for online marketers for inexpensive product
sampling. Today am going to write about the advantages of video opinion
and tryology together with ExpoTV as an example. ExpoTV banks on three major elements of product reviews namely videopinion reviews, how-to-buy videos and product demonstrations.ExpoTV is an online video opinion and tryology company that firmly
believes that video product reviews convert more sales and revenues when
compared to any other media. While engaging the community through social
networks, ExpoTV affirms that only video delivers the product demo and an
emotional connection is established with the audience wherein text reviews will
not succeed in conversion rates because a video is worth a thousand reviews. In the 'programs' section, ExpoTV allows the
community to share honest opinions about the products in five different ways.

Review day to
products used and upload the videos and give the opinion good or bad

Review featured
products through special invitations

Get free
products to sample and review before even they hit the stores and reviews

Review top
selling products that is in the most wanted criteria every month

Take market
research surveys and share opinion

There is a point system to all types of opinions and surveys plus lots of prizes for the best video opinions for the participants also. ExpoTVis really big for the next generation digital marketing and no
doubt every marketer should plan to get his product reviewed in the next
campaign for higher conversions.

2 comments:

Nice ideas!Review day to products used and upload the videos and give the opinion good or badReview featured products through special invitationsGet free products to sample and review before even they hit the stores and reviewsReview top selling products that is in the most wanted criteria every monthTake market research surveys and share opinionThis is a great inspiring article.This information is really helpful for us.local internet marketing