All vehicles are heavy and hard and can hit and hurt people. At higher speeds they cause more damage. At higher speeds, a driver has less time to react if a child steps out in front of them. They are more likely to hit that child and will hit them harder. Fast traffic is dangerous, frightening, noisy and polluting. It makes roads unwelcome and puts people off walking and cycling.

You can read all the facts about road speed in this handy fact sheet or watch this video to gain a better understanding of why speed matters.

Meanwhile don’t forget the importance of being bright and being seen in these long dark nights of winter. We are selling reflective items in the kiosk.