(On) the ground was a retinue of Israelis dedicated to making sure people heard about their country’s humanitarian mission and spreading the word. Press officers from the Israeli military were flown in, as were photographers and a video team to document the work of Israeli medical and rescue personnel. They distributed daily footage to the press. Representatives of Israeli and foreign media were embedded with the group, and other reporters were invited.

A day after the Israeli field hospital opened, two Israeli officers in uniforms canvassed the row of TV producers sitting in their broadcast positions along the city airport’s runway. “We’re telling them about our hospital,” one said.

Dahlia Scheindlin, an Israeli public opinion researcher and political strategist … (said) “Israelis hate when they are seen only in light of the conflict, especially when they are seen as aggressors, and they feel that most of the world is against them, with the possible exception of America.”

“As a result, Israelis are extremely supportive of anything that shows them in a better light because it’s so rare that they get any good news about how they are viewed in the rest of the world,” Scheindlin said. “We see this whenever there is global attention towards Israel for anything other than the conflict. This happened recently, for example, when an Israeli won the windsurfing gold medal or when an Israeli astronaut died.”

“That said, do I think the government participated in this aid effort for publicity? Absolutely not,” she said. “I don’t think it was a cynical move. Israel would have participated anyway. But Israelis do try to use these things to try to leverage a better image for themselves around the world.”

The fundamental reason that Israel is routinely treated much more harshly than its adversaries, despite the fact that they very often carry out far worse atrocities, is that Israel puts itself out to be so much better than them. If in almost 62 years of existence, Israel had succeeded in evolving into a tinpot dictatorship, like most of its neighbors and many of the countries that achieved independence during that period, no-one would be holding it to such high standards, sometimes perhaps, unfairly. Israel is not condemned regularly in the media just because it keeps millions of Palestinians under occupation and embarks on a another mini war every other year, but because it is a country aspiring to be a western democracy while doing so.

Various pro-Israel advocacy groups publish glossy pamphlets detailing the manifold benefits Israeli technology has brought the entire world. Every word there is true and in the next editions, there will be an extensive chapter on the IDF’s international humanitarian missions, complete with photographs of the field hospital in Port-au-Prince. But that won’t improve Israel’s international image one iota. Quite the opposite.

We are a disproportionate country, and the difficulty is to reconcile a tiny brave democracy capable of such acts of greatness with an occupying regime constantly at war with its neighbors will continue to bring us bad headlines. Once the delegation comes back from Haiti.

Two prominent Israeli columnists ask: why are Israelis so eager to pitch in to the rescue effort in Haiti and yet show such little concern over the dire humanitarian crisis they’ve helped to create just a few kilometers away in Gaza?

(The) remarkable identification with the victims of the terrible tragedy in distant Haiti only underscores the indifference to the ongoing suffering of the people of Gaza. Only a little more than an hour’s drive from the offices of Israel’s major newspapers, 1.5 million people have been besieged on a desert island for two and a half years. Who cares that 80 percent of the men, women and children living in such proximity to us have fallen under the poverty line? How many Israelis know that half of all Gazans are dependent on charity, that Operation Cast Lead created hundreds of amputees, that raw sewage flows from the streets into the sea?

The disaster in Haiti is a natural one; the one in Gaza is the unproud handiwork of man. Our handiwork. The IDF does not send cargo planes stuffed with medicines and medical equipment to Gaza. The missiles that Israel Air Force combat aircraft fired there a year ago hit nearly 60,000 homes and factories, turning 3,500 of them into rubble. Since then, 10,000 people have been living without running water, 40,000 without electricity. Ninety-seven percent of Gaza’s factories are idle due to Israeli government restrictions on the import of raw materials for industry. Soon it will be one year since the international community pledged, at the emergency conference in Sharm el-Sheikh, to donate $4.5 billion for Gaza’s reconstruction. Israel’s ban on bringing in building materials is causing that money to lose its value.

Humanitarian disasters around the world bring out the best in Israel and in Israelis. The horrific devastation caused by the earthquake in Haiti and the scenes of unbearable human suffering brought about an immediate enlistment of both civilian and public efforts to come to the aid of the poorest nation in the Western hemisphere…

But what about the humanitarian disaster in our own backyard caused in a large part by our own doing? What about Gaza? More than 1.5 million people are living in total poverty, without sanitary drinking water, under an economic and physical siege, locked in what could easily be called the world’s largest prison. While we ask to see in all of the gory details, all of the destruction including hundreds of corpses on the streets of Port-au-Prince, we wish to see none of the human suffering of our Palestinian neighbors in Gaza where we literally hold the keys to the end of their suffering.

In the wake of the terrifyingly tragic earthquake in Haiti, it has been gratifying to see private citizens give so generously to relief efforts. At the same time however, we shouldn’t forget that our own country’s policies can have a considerable impact on Haiti’s recovery. Check out what constitutional lawyer/human rights activist/Katrina survivor Bill Quigley has to say in his piece, “Ten Things the US Can and Should Do for Haiti.”

Item #3, for example:

Give Haiti grants as help, not loans. Haiti does not need any more debt. Make sure that the relief given helps Haiti rebuild its public sector so the country can provide its own citizens with basic public services.