The MVOD Roadshow: Is it that different?

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by Tom Davidson | Senior Director | PBS Digital on

A couple friends from around the system have asked: Is that MVOD roadshow going to be that much different than the briefing I heard at (fill in the blank)?

In a word: Yes.

Ira, Betsy, Chas and I have spoken frequently about the goals of Member Video on Demand – going as far back as the first regional meeting in San Antonio last year, as well as the San Francisco annual meeting.

Those sessions were all very high level – less than an hour.

The roadshow, though, is where we’ll really dive into the details: Just what will your station need to do to launch the service? How will we collectively market the service? What can/should stations do with the data that results from MVOD and other digital viewing

Think of it as a seven-hour crash course in the nuts and bolts of this tool – not merely a high-level summary.

So, even if you’ve heard us talk about MVOD before, we’d urge you to attend one of the roadshow stops – and to bring all the relevant leaders from your station (ranging from GM to the heads of marketing, development and digital).