Personify, a Serra Capital I and II portfolio company, was featured on WSJ.com on May 10. Personify is creating a next generation video conferencing solution that enables a high-end virtual presence experience on laptops, and soon to be featured on tablets and smartphones.

Sanjay Patel, CEO of Personify, was quoted on how their technology is changing the way people interact at work. He says “Cameras that can see in three dimensions have many uses, but one of them is to eliminate the background from behind someone on a video call, as if they were a weatherman or an actor standing in front of a green screen. Personify then takes that isolated video stream of that person and makes it float atop whatever you’re working on in your Windows PC. The result is that you can collaborate with people while talking to them in a way that I’d previously only experienced in person.”