In his very enlightening article "Loterie nationale : Mythes et symboles" written in 1969, the influential French journalist and author of many books on consumerism, education and advertising proposes an in-depth analysis of posters commissioned by the French lottery since 1953, date at which it began hiring some of France's best designers and developing a corpus of some of the most effective posters in history. Important designers included René Vincent, Jean Effel, Pol Ferjac, Derouet et Lesacq. This particular piece is signed Gad and features a mother with her children.