Who We Are

We are a team of storytellers who help health tech and digital health startups craft provocative, compelling, and factual marketing stories that drive their perfect customer to buy. Lives depend on them getting their messages out, and we help them break through the noise to reach their customers and change health care for the better.

Our Vision

We want to help health tech and digital health companies transform health care to provide equal access of care and better health to everyone regardless of race, location, education, or income.

We will know we have accomplished our vision when US health care provides value-based care, achieves better patient outcomes, and can scale to meet the needs of every patient. When that incredible day happens, it will mean our digital health clients have been successful. We won’t quit until then.

Our Values

Collaborate creatively.

We have no rockstars, only a team of champions. We work together with an open mind because no idea is a bad idea until proven a bad idea.

Slow down to speed up.

We think before we create. We value strategy over slap-shod. However, we don’t let perfection stand in the way of action.

Look for a better way to do things.

Just because something has worked in the past doesn’t mean it’s the best way. We are teachable so we can always be leveling up.

Build something that matters.

What’s the point if we don’t impact the world around us? We only work with the changemakers - innovative companies that are making a difference in the world.

Be helpful.

It’s not about the customer always being right. It’s about always making the customer successful. This doesn’t mean we are doormats, but we do everything we can to be as helpful as possible.

Find a way to get it done.

There is no try, there is only do. Missed deadlines, poor quality, and long response times are not how we do things. We figure out a way to make it happen.

Our Team

Whitney Cole, Principal

Whitney is a consultant, speaker, and writer on a mission to help life-saving, life-changing technology break through the noise and achieve mass user adoption. She’s alive today because of medical advancement, and she believes every patient deserves the same chance.

She’s come up with a process to help amplify the messages of health tech companies to increase user engagement and drive customers to buy.

Jordan Allen, Operations Director

Jordan is the details guy. He loves to work behind the scenes to make sure everyone has what they need to get the job done.

And since he’s seen health tech at work for people he loves, he loves throwing himself into helping health tech companies thrive.

Off the job you might catch him playing soccer, hiking, or roasting coffee. He loves his family, staying active, and public speaking.

Aaron Cole, Visual Media Director

Aaron is our resident video and photo guru. He watches life and tells visual stories through his camera lens.

He’s married to Whitney (if you couldn’t tell) and understands just how important live-saving, life-changing health technology is for Whitney and everyone else like her.

Aaron is a storyteller at heart and has turned audio and video into a powerful marketing storytelling platform.

When he’s not behind the camera, you can find him at the gym, grilling like a boss, having dance parties with his one year old, or letting his three year old beat him in a pushup competition.

Heather Habelka, Editor and Content Writer

Heather is a trained journalist, published writer and skilled marketer. Her unique ability to craft copy steeped in strategy and her personal passion for health and wellness provides incredible value to our clients.

When her father was diagnosed with cancer, she enrolled in the Institute for Integrative Nutrition and became a certified health coach. She also studied at the Natural Gourmet Institute where she developed a profound appreciation for food as medicine.

Heather holds a bachelor’s degree in Journalism and received her MBA with a concentration in marketing. When she’s not reading, writing or cooking, she enjoys traveling with her husband, playing tennis and rooting for the New England Patriots.

Shannon Allen, Content Writer

Shannon is a writer specializing in health tech content creation.

After experiencing firsthand how health tech has improved the lives of her family members and friends, she's passionate about spreading HIT developments.

A creative at heart, Shannon spends her free time studying music, art, and photography while also exploring the outdoors with her family.

Alicia Newcomer, Content Writer

Alicia loves to help health tech companies save lives by reaching the right people with the right content.

With a B.A. in creative writing and an M.A. in English, she’s adept at crafting compelling marketing stories that turn prospects into customers.

When she’s not creating content, hiking the Utah mountains with her husband usually takes up most of her free time.