LUNA

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Transcript of LUNA

THE LUNA CAMPAIGN 2014-2015S.W.O.TStrength - First bar for women- Owned by Cliff Bar

Weakness- No recognized online campaigns- Targeting women but has men as customers tooBusiness ObjectiveWhat do we want to achieve? “Today’s time-strapped woman who flies from job to personal tasks,”

18-34 years old, income around $150,000/ year Don’t have a family on their own and are highly educated.

- Is on Facebook,Twitter and Instagram- Talks about fitness, sports and familyConclusionAre reaching the right audience

Stay as the number 1 on the market for bars for womenMore people to participate in LUNA chixHave more engagement on social mediaBe a lifestyle brandCommunication objectivesCurrent audience to interact more with each otherShare with others on social mediaPeople to talk about Luna Bar as the only bar for womenGet more awareness about LUNA events

We want our: LUNA Which will lead to:Positive responses on the new app campaign from at least 10 000 followers on Facebook and TwitterGet 100 000 new followers on Twitter and 150 000 on FacebookHave more clicks on our website to the charity site and buy online button

2. TwitterHashtags about eventsHashtags about "Luna run" Direct communication with followersInform about upcoming eventsInform about competitions and campaigns

3. InstagramPost pictures from eventsPromote "LUNA run"Encourage people to share pictures Inform about competitions and campaigns

4. WebsitePromote "LUNA run"Promote community siteInform about competition and campaignsLink to blogsCalendarOctober:

Cooperation with bloggers and athletes- introduce the "work out plan" Updates on Twitter, Instagram and blogs

November- Introduce LUNA's community site on all social media channels

December: January:"Work out plan" Promote LUNA eventCompetition - Best back on track recipeFebruary-

Luna eventWork out planPromoting LUNA eventand LUNA run party March:April: End of the "work out plan" Luna event for the "work out plan followers"LUNA run party for the " work out plan followers"Encourage people to share pictures on Facebook May: June-July:August:September:Best summer workout competition- InstagramWork shopHashtag campaign to raise awareness about our charity work. #Lunawoman #Lunaaware

Luna event -My new running partner- campaignROILUNA's storyShare your passion with othersCampaigns as "The work out plan" Selected bloggers introduce a work out plan to follow for 6 months- Nutrition plans, work out plans with PT- Participates in LUNA events Competitions as : "Best back in track recipes" and "Best summer workout tips"Work shopsWho is the target?InfluencesFriends

Athletes

Fitness bloggers

And also by...Community site

Encourage to share, like and comment on social media

Collaborate with influences

Campaigns in storeLaunch LUNA runPromotion on Social mediaSuccess stories from "work out plan" on FacebookPromote LUNA runPT takes over LUNA's Facebook, Instagram and Twitter - Nutrition and work out campaignButNeed more engagement on social media

Which will lead toIncreased-,Better knowledge about -and Better relationship with the audienceMore engagement in LUNA chixOpportunities- Bigger market space- Commitment to various organizations