Marketing Land: Reading Keywords’ Future In Interactive Marketing

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of recent announcements about keyword restrictions, you really should take a minute or two and have a look.

Right now, Google is moving away from providing third parties with the depth of data it once did.

With the change, advertisers will be more dependent on Google itself for data. The once laughed off “never gonna happen to search ads” comparison to organic Not Provided is suddenly less funny.