SpoTV sportscaster Jo Hyun-il's barely flinched when his nosebleed reached well past his mouth, but his cohost definitely noticed.

This is what you call pure dedication to the game. A Korean sportscaster with SpoTV suffered a pretty brutal nosebleed while on camera, but the man just kept on rolling.

Jo Hyun-il was mid-broadcast about the NBA when something in his nasal passages went awry:

A pretty crazy scene, as Hyun-il recognized something was going wrong at first, but then just kept going with it. The only person to do a real double-take was his co-host, who gave a pretty funny WTF glance off-screen to see if his producers had any solutions for it. The show—and nosebleed—must run on.