5 Things That Don't Work in Email

1. Emailing people without permission in the blind hope one of them will read your message and give money. Spray and pray = watered down results.

2. Sending the same message to everyone. Impersonal = ineffective.

3. Blasting out a message with no way to encourage conversation. No reply = no response.

4. Forgetting to test the message to Gmail, Yahoo!, etc. Make sure your email gets delivered and doesn’t show up as one big, blocked image with a red X. And that it doesn’t look horrific on an iPhone or Blackberry.