amazon

[This post was actually written on 17 August 2014, but I’ve dated it 6 July 2014 so it appears in the archives in the correct sequence. This post is part of an attempt to clear the backlog of routine posts, hence the lack of photo, detail and finesse. — Stilgherrian.]

My week of Monday 30 June to Sunday 6 July 2014 was, finally, an extremely busy one, as you can see from this basic listing.

5at5

Corporate Largesse

On Wednesday I went to Sophos’ World of Warbiking Breakfast, during which we were fed a lovely meal at Aqua Dining at Milsons Point in Sydney. We also received Sophos-branded cycling smartphone holder, water bottle, notebook and pen.

Also on Wednesday, I went to Amazon Web Services’ media briefing, “Exporting Australian IP to the World”, which took place over an excellent lunch at Gowings Bar and Grill and Sydney’s QT Hotel.

Postscript: As an indication of how little I participate in consumer culture, it turns out that this was the first time I’d ordered anything from Amazon since some time before 1 July 2007. How do I know? Because I started doing my bookkeeping in Saasu on that date, so if there had been a purchase there’d be a record of it.

Radical changes will hit a freelancer’s world over the next two years or so as we move to a globalised marketplace. Firstly there is the rapid rise of internet-enabled outsourcing through sites like Freelancer.com, allowing projects to be advertised globally and often awarded to the lowest bidder who may be in a country where $10 is a decent day’s wage.

Secondly, increasingly sophisticated and intelligent automated systems are now taking over many tasks that historically required human creative input. Just in the writing field alone, we already have US college sports coverage written completely by computer.

Where will this technology (and the marketplace driving it) take us? And what can we creatives do to ensure we’re not replaced by cut-price doppelgangers and robo-scribes?

We also drifted into the idea that Australians are the most spoiled people on the planet and we’re too used to our expensive lifestyles. Yet we also recognised that the Australian character provides something that’s worth paying for. And I threw in the idea that we shouldn’t try to imitate Silicon Valley because that was a unique collision of US defence money with Californian counterculture.

There is a slight audio problem for the first few minutes of the interview, but it’s worth persisting.

(The conference room tables were rubbing against each other as Vogels moved his hands, elbows on table. It wasn’t very noticeable in the room, but the sound was transmitted mechanically up into the recorder via the tripod it was sitting on. I did notice after a few minutes and fixed things, so you won’t have to endure it for long.)

But the clear winner of “Cnut of the Week” was the oldest member of Australia’s House of Representatives, Wilson “Ironbar” Tuckey (44%), who throughout the program was represented by a photo of Treasurer Wayne Swan. Don’t ask.

Now, the prize draw…

Mark Pesce was drawn first from the Cocktail Shaker of Integrity, but he’d already gone to bed. Someone summoned him via SMS, but deliberately gave him the wrong codeword. So, Mark dutifully emailed me “pineapple” when I was after “elephant”. They’re so easy to confuse!

Stilgherrian Live will return next Thursday night at 9.30pm Sydney time. Unless I tell you it doesn’t. It’s not the same without the live chat amongst the audience, so watch it live. No, really.

Apple is now the number one music retailer in the US, surpassing Wal-Mart in January 2008. Apple now sells 19% of all recorded music in the US, Wal-Mart 15%, Best Buy 13% and Amazon 6%. Hat-tip to Daring Fireball.

While the music and movie companies rail against BitTorrent, Norwegian broadcaster NRK recently used the torrent’s capabilities to distribute a HD TV program to 80,000 people for just $350 total in storage and bandwidth.

[P]roject manager Eirik Solheim… estimated that the bandwidth bill would have been roughly $8000 had NRK chosen a more traditional delivery method…

All the HD video files were stored and delivered using Amazon’s S3 data service, which has optional bittorrent capabilities. NRK syndicated the .torrent episodes over an RSS feed, which allowed the program to work something like a podcast.

NRK recommends that people use Miro to subscribe: it’s the easiest way for folks to use BitTorrent and it fits their public-interest mission. The estimate that a high percentage of their downloaders (50% or more) are using Miro.

[…] Technically, the cost to the producer for distributing to a handful of viewers, say 300, is basically the same as doing so for 1,000,000 people. This is because after a point, distribution is handled by the viewers themselves; as the number of viewers rises, the work that NRK does stays constant.

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