PowerMy

PowerMyby Flexible Solutions is new service connecting hospitality businesses with powerful cloud based point of sale systems and key business line solutions.Anthony Salmon and James Scremin of Flexible Solutions are passionate about helping business owners make life easier. By working with the latest cloud based technology and a dedicated team, it’s all about giving clients the power to save time and make better business decisions.

Client Brief

Create a strategy, brand and marketing material for Flexible Solutions new business service suite, targeted to the hospitality industry. The brand is to connect to the local audience with potential to grow and reach new regional markets.

Solution

PowerMy has engaged a full suite of solutions from Straight Lines including name generation, marketing strategy, graphic design and website design.

Launching to the hospitality industry, the colourful modern logo and branding assets are designed to look confident, yet friendly. The brand is carried across a range of stationery, online advertising, marketing collateral, social media pages and the PowerMy website.

To emphasise a strong local connection, we art directed professional photography sessions with Sarah Brown Photography using local PowerMy clients.