Tag Archives: Chino

On Friday, June 28 the Chino Valley Chamber of Commerce held its annual Installation & Awards Dinner at the Planes of Fame Museum in Chino, CA where they named Welborn Social Media the 2013 Chino Business of the Year.

Lacey and I were completely surprised at being named the 2013 Chino Business of the Year and feel very fortunate that we were nominated and chosen by people and businesses that we respect and admire.

The Defining Success Podcast has really given us the opportunity to help our community and reach out to individuals and businesses who are doing great things. Although we have won this award we still want to work hard to make a difference and impact the lives of others. We do this by helping business owners share the passion they have for their business with as many people as possible using the tools of the Internet.

Upon receiving such an honor, more than anything, I feel thankful for everyone who has been involved with us along the way. We have worked hard in our business to provide the best service for our customers, but know deep down that it wouldn’t have been possible without the help of so many. Find out all about the experience here.

Don’t hesitate to contact me if you have any questions about the Defining Success Podcast or Welborn Social Media – Share Your Passion. Grow Your Business.

Ken Lee is the Editor-in-Chief and Director of Social Media at Bunkers Paradise. Ken talks about how sometimes he tried to do too much too quickly and the importance of quality of quantity when posting on Facebook and Twitter. Learn how to build an online golfing community in Episode 9 of the Defining Success Podcast with Zeb Welborn.

Ken Lee from Bunkers Paradise

Recap:

Ken Lee has been involved in sports his entire life. Golf was something that his granparents got him into. They played golf together for 40 years and he watched them play as a young child. Ken loved playing all types of sports and while personally using social media he established contact with Gary Lee from Lakers Nation who had established Bunkers Paradise as a place for used golf clubs reviews. In 2012, Ken came aboard and changed the direction of Bunkers Paradise to make it an online golfing community and they use social media as a platform to build a strong social media community.

Ken’s vision for Bunkers Paradise was to create an online golfing community for anything and everything golf. “We live, learn, and love everything golf.” Any golfer from beginner to pro can connect and interact with us. They will learn news, the newest golf club releases, and they make it fun. They also want to help grow and appreciate the game.

Facebook and Twitter work well for Ken Lee to reach customers and clientele. Ken likes Twitter because there is quick and fast feedback. Facebook, to Ken, is an avenue to expose people to different articles, fun photos and an opportunity for other golfers to engage with one another.

One tip Ken would give for Facebook is to encourage people to interact with Facebook posts. If you write an article don’t just submit it, encourage people to discuss the article that you’ve written. That interaction will give you an opportunity to connect with other golfers.

On Twitter, Ken recommends implementing a strategy and they use it as a gateway for everything. Use introduction tweets to start discussions and then through the interaction start to develop relationships that can bring people to their Facebook page or to their website.

Social media is the reason why Ken Lee came on board with Bunkers Paradise and he says that it’s been the catalyst for the success of his business. What people don’t realize is that nowadays, people want instant feedback and any company can do that now. Anybody can utilize social media in a positive way.

As a result of social media, Bunkers Paradise has been in contact with hundreds of companies including Callaway Golf. Callaway golf has figured out that social media is huge for the game of golf. And they have struck up a strong relationship with Callaway through the social media presence Bunkers Paradise has established.

Ken feels he is a good communicator who interacts with people well in the community and people enjoy talking with him and engaging with Bunkers Paradise. They’re just a bunch of golfers who love this game. He interacts with people well and has fun while he’s doing it.

Sometimes, in the social media world you can push to fast and sometimes pushing too fast hurts your growth in terms of what you’re trying to accomplish. Ken’s trying to get Bunkers Paradise too big, too fast and he tends to think he should slow down sometimes and just enjoy the ride.

To Ken, success is different for each individual, but for the most part it’s setting up a goal and it’s not necessarily reaching a goal, but it’s a journey along the way that help people get to that goal. And whether you have failures or successes along the way, as long as you’re learning the entire time you’ll be successful. Ken considers himself successful because of the people he works and connects with on a daily basis.

Bunkers Paradise

Please connect with their Twitter @BunkersPGolf, search for Bunkers Paradise on Facebook and Instagram. You can also connect with Ken at @GolfingwithLee on Twitter. They will be giving away some prizes as they reach 6,000 Twitter followers.

Engaging Discussion Questions:

What is better to use for businesses, Facebook or Twitter?

Do you think moving too fast is a problem for some businesses?

How do you know how good a post is when you’re creating a Facebook or Twitter post?

Links to Great Stuff:

Bunkers Paradise – Bunkers Paradise is an online community for anything and everything golf. Ken Lee is the Editor-in-Chief and Director of Social Media for Bunkers Paradise.

Callaway Golf – Callaway Golf has figured out the importance of social media. Visit their website.

19th Hole Media – Although not mentioned in this podcast, I, Zeb Welborn have experienced a lot of success using social media at golf courses here in Southern California and recently started a new website with that goal, 19th Hole Media. Let us show you how we’ve been able to help golf courses grow using social media to build stronger relationships with current golfers and reach out to new golfers.

About Zeb

Passion leads to success, happiness and fulfillment. My mission in life is to inspire others and give them the tools they need to become passionate and spread their passion to others.

I have created two separate businesses, Welborn Social Media and The Tutoring Solution. My sister and I started Welborn Social Media in June 2011 and have helped numerous companies share their passion in order to grow their business. The Tutoring Solution gives me the opportunity to promote learning, education and instill passion in our students. We have tutored students all across Southern California.

Other activities I enjoy include playing soccer with my brother, bowling with my family, training for triathlons, and going on bucket-list dates with my fiancé.