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Best materials

Millimetre by millimetre and thread for thread: simply the best.

Those wanting to create something special and unique of lasting value will need nothing less than the perfect "ingredients". This not only applies to many other areas but especially to our Steiff manufacture, where we only use "ingredients" of the highest quality: for every Steiff animal, from head to paw. Starting with the thread, the filling material, buttons, eyes and accessories and right up to what is so characteristic for every Steiff animal: it's "coat" or "fur", which gives character and form to its appearance. So since 2009 we have been particularly happy to be able to call ourselves the world's only manufacturer of stuffed toys with its own fabric factory.

Woven fur

cuddly, velvety, robust

Amazingly soft and natural-feeling, this beautiful fabric is quite valuable. It is created through a unique three-dimensional weaving technique that involves inserting threads into cotton backing perpendicularly. The result is especially appropriate for huggable toys, though this sumptuous fabric is also used in our Studio range of near life-size creatures.

Kind Kollektion

Every original Steiff animal with the world-famous trademark, the Steiff "Button in Ear", shows that it comes from one of the best families - and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing.

The Steiff purity standard

For children only the best will do!

When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.