When your soul makes an appointment, you listen

I’m sitting in the Dallas airport on my way to Santa Fe for a New Year’s Spiritual Retreat. It was a last minute decision to go, but as my mentor says, “When your soul makes an appointment, you listen.”

My family shakes their heads when I tell them about all of the trips I take on behalf of my soul’s calling. Most people don’t really get it, but that’s ok. I’ve always been someone who invests more in experiences than things. It’s how I roll, and I like living life this way. I’m not “normal” and if you’re reading this, there are probably things that make you not “normal” too.

Yay! Let’s celebrate that!

Being an entrepreneur, running your own business or practice, or whatever you may call it, is definitely traversing a road less traveled. It’s not for the faint at heart. It takes consistent courage and radical dedication wake up every day and say “yes” to your true calling.

This month I’m leading a 3-day workshop on Stand Out Branding, but I’ll let you in on a little secret…

In this workshop we’ll for sure be coming up with brand story frameworks, brand essence descriptions, unique selling propositions, and clever one-liners…

but… especially if you have a personal brand, the real juiciness is going to come from connecting to your soul’s calling. Your personal brand essence is a reflection of you… of what’s special and unique about you as a gorgeous human being on the planet. Even if you don’t have a personal brand, what makes it unique is tapping into the heart and soul of that brand. Cool, huh?

Does your soul have an appointment with me on January 19th in Austin, TX. If you listen to the quiet, still voice inside it will clearly tell you “yes”, or “no”. Either way, be sure you listen.