The parliament approved a ban last week on borrowing terminology from animal products to market foods not made of animals, like “vegetarian sausage” — apparently because they confuse shoppers into thinking that soy milk, for instance, is really milk milk.

“It is important to combat false claims,” tweeted National Assembly member Jean Baptiste-Moreau, who proposed the ban, in French. “Our products must be designated correctly: the terms of #cheese or #steak will be reserved for products of animal origin.”

Wait, meat-eaters have been accidentally buying vegan steak? If so, that would be a tiny win for climate-change action. Eating a plant-based diet is one of the most effective steps you can take to shrink your individual carbon footprint.

Moreau was inspired by a European Court of Justice ruling in 2017 that said soy and tofu products couldn’t be sold as milk or butter. European meat producers have been lobbying to ban animal-based terms from vegetarian meat alternatives for years.