Solution

The new Lancome.com is the first step toward a larger digital flagship model—one that balances branding with eCommerce. We took a data-driven approach that influenced the design and overall site UX. This allowed us to strip content down and organize it based on user behavior, leading to streamlined paths to purchase while maintaining Lancôme’s unique French flair. We also analyzed click behavior, which lead to a consolidated, visual navigation.

Editorial landing pages and the new beautiful brand timeline immerse users in the world of Lancôme. The site reestablishes Lancôme as an exclusive luxury brand—for women of every age and ethnicity.

The
new Lancome.com is the first step toward a larger digital flagship model—one
that balances branding with eCommerce. We took a data-driven approach that
influenced the design and overall site UX. This allowed us to strip
content down and organize it based on user behavior, leading to streamlined
paths to purchase while maintaining Lancôme’s unique French flair. We also
analyzed click behavior, which lead to a consolidated, visual navigation. Editorial
landing pages and the new beautiful brand timeline immerse users in the world
of Lancôme. The site reestablishes Lancôme as an exclusive luxury brand—for
women of every age and ethnicity.