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Mid North Coast Rural Fire Service superintendent Sean McCardle said these are avoidable deaths that wouldn’t happen if people made different choices on the road.

“That is why I’m getting behind this new campaign to save lives on country roads – by helping to make people aware it’s the choices they make that are costing lives,” Mr McCardle said.

The campaign focuses on the ways that many Aussie drivers justify their poor decisions on the road.

Mr McCardle sees the impact of drivers’ choices all the time, and said it is very difficult for his Rural Fire Service members because they are volunteers in country communities and as a result they often know the crash victims.