World News

As the ringtone war heats up with the recent instatement of Billboard's newest ringtone chart system, breakout reggae artist, Skull, is poised to make his mark within the new media realm. In January, YG Entertainment will release a provocative animated ringtone for Skull's first single "Boom di, Boom di" from his forthcoming album. Under the direction of Morgan Carey, brother of the multi-platinum Mariah Carey, the animated ringtone is set to make big waves and take reggae to another level in the multimedia world.

The ringtone was created by 3D animation studio VisionScape Interactive and will be distributed through VSI's mobile media distribution network making it one of the first-ever animated ringtones to be available within the urban music genre. It will be available direct to mobile via SMS short code and can be purchased on the web by linking through Skull's MySpace page.

Skull has just been selected as upcoming artist of the month on myspace.com the week of December 11, 2006. The audio single, "Boom Di, Boom Di" was written by Skull and Mighty Mystic, produced by Skull and is currently available exclusively via myspace.com.