Radio: Radio, Aug. 1, 1949

Do radio commercials leave you nauseated? Does the unctuous-voiced
announcer make your gorge rise? Are you growing allergic to sponsors?

Critics of radio commercials will be pleased to learn that these
questions haunt no less a person than six-foot, greying Howard S.
Meighan, 42, who is a CBS vice president. A huckster of 21 years
standing, Meighan charged this week in the trade sheet Variety that
radio's basic flaw is "the insincerity of language and manner used in
the average . . . commercial."

Meighan has railed for years against the "inefficiency of insincerity."
Last fall he got a chance to...