Lemon for the forest

The Landmark Bangkok follows in His Majesty the late King Bhumibol Adulyadej’s footsteps by dedicating its annual environmental awareness campaign to the Royal Forest project.

Launched 10 years ago, the charity’s objective is to help raise awareness of environmental issues and climate change. A number of different activities have been promoted such as eco-friendly tourism activities and hotel operations that meet the highest of green standards, including in-room advice regarding water preservation and laundry reduction.

This year’s initiative features Lemon, a cuddly character bearing the slogan “Plant TREE with ME!!” The cost of this unique souvenir is only Bt250, with proceeds going to rehabilitate a forest.

This holiday season, a large Christmas tree decorated with Lemon teddy bears and other beautiful ornaments will form a spectacular centrepiece in the hotel lobby.