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The annual Peabody Awards are administered by the Grady College of Journalism and Mass Communication of the University of Georgia. The Awards recognize distinguished achievement and meritorious service by radio and television stations, networks, producing organizations and individuals.

Selections are made by the Peabody Awards Board, a committee of experts in media, culture, journalism and the arts and are followed by a special screening committee made up of faculty, staff and students.

The 73rd Annual Awards celebrate programs produced for broadcast, cablecast or webcast in 2013. They are under no restrictions as to the number of awards it can present. There are 46 Peabody Award winners this year.

Some of the 2013 Peabody Award winners are:

Turner Classic Movies The Story of Film: A 15-week Historical Journey Through World Cinema

Ira Glass, Master of Ceremonies (host and producer) This American Life which premiered in 1995 and is broadcast on more than 555 public radio stations and is one of the most popular podcasts in America. Over 3 million people listen to the show every week.

And for the first viral video ever honored: A Needed Response (YouTube/Samantha Stendal) Samantha Stendal, Aaron Blanton. A Needed Response grew out of two University of Oregon students’ outrage when watching the news coverage of the Steubenville, Ohio rape sentencing that denied the perpetrators’ loss of their promising athletic careers while ignoring the 16-year-old girl they had drugged and sexually assaulted. Samantha Stendal and Aaron Blanton conceived, staged and shot a 26-second video that emphatically rejects the idea rape is ever excusable. Short, sweet and to the point, it was an ingenious PSA targeted to college age viewers and definitely got their attention. They uploaded the video to Upworthy’s Facebook page and within 48-hours the video surpassed 1 million views. It doubled, tripled and continued to grow as more and more peopled shared it, debated it and discussed its take on masculinity and morality. A Needed Response received a Peabody Award for creating an unforgettable, undeniable statement about rape culture and sharing it with the world via social media.