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Automated SEO Report for Agencies

I have a lot of SEO reports to send out, SEO Moz is awesome but it's not designed for this kind of work.

I would like an automated report that does an on page optimization report on the potential client's site, finding errors etc it does not have to include fixes for each. This is just a basic report but it must look nice and be user friendly.

I have looked at Raven and it looks ok however it does not have any decent On Page Optimization reports.

I know I could crawl and then delete the campaign in SEO Moz but that is very time consuming and far from ideal.

6 Responses

We use woorank.com (the pro version) for running automated reports. I do understand your frustration with the various options out there. We too have tried several (including Raven) as well as seoengine but found seomoz to be the overall winner.

Still, we use the woorank for generating the big picture reports but again (to your point) they do not have strong on page results.

If you are up to the technical challenge, try SEOengine. @ http://www.seoengine.com/ I personally trained with one of the founders there and he is very sharp. It is a little more involving than most SEOs want to be for report generation but I recently heard they had a new product that automated this for you.

Check out Ginzametrics, it automates the kinds of tasks it sounds like you need help with (full disclosure, we have a personal relationship with the founders of Ginza, but it is outstanding SEO software): http://www.ginzametrics.com/

Your request makes a lot of sense and I can definitely understand the sort of work you are trying to optimize here. You are right that SEOmoz doesn't yet support this scenario particularly well .

I think the best solution we offer right now is to create a campaign for each prospect's site and then create a custom report with the info you wish to include (we added the custom report feature since you asked this question).You can create a custom PDF report with analysis from whichever areas of the site you wish to include (so you could just include on-page, or on-page and rankings, etc.) and add comments in if you need to explain anything. I'd love to know if it helps.

Do you mind sharing specific needs for this sort of report, such as specific content, timeframe for creation, format, etc.? This would certainly help us as we plan future updates.

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