Why don't you show hourly traffic
figures like I see on some other sites?

What is a Drop-out rate?

What is a Conversion Ratio?

How is the trend line computed?

Why don't you show sales dollars
instead of just the number of sales?

Why do I have to enter a start and
stop date for each category? Couldn't I just use one start/stop
date for all groups?

When the previous period shows a
zero value, and the current period shows something else, why
does the percentage show 100%? Shouldn't it show infinity?

Can I use Web Stats Gold even if
I am not selling products from my site?

I have a lot of pages on my site.
How can I paste the HTML code into all of them?

I can't see any data after I log
in.

I have installed the tracking code,
but still don't see any data being collected. What's wrong?

Why don't
you show hourly traffic figures like I see on some other sites?

Two reasons: One is that it is
too short a time to give any meaningful information. It really
takes a comparison of some time period against another, equal,
time period to see results. Usually a couple of weeks to a
month is sufficient to show real trends.

The second is that there is so much 'noise' in the charts.
That is, the data jumps up and down so often that it is almost
impossible to see any pattern. It is the patterns that reveal
the progress of marketing efforts.

What is
a Drop-out rate?

The Drop-Out rate is the difference
between those visitors who started to make a purchase and
those who actually complete the sale. It is surprising how
many people start the purchasing process, then get frustrated
over a too-complex form, asking for too much personal information
or some other reason.

We report the Drop-out rate so that you can see just how
effective your sales efforts are, where there might be problems
and what might be done about them.

What is
a Conversion Ratio?

The Conversion Ratio is the ratio
between the number of people who visit your site and the number
of people who actually buy your products. That is, how many
visitors are 'converted' to customers. It is a measure of
how good a job your web site does in closing the sale.

How is the
trend line computed?

The trend line is computed from the
average in the previous period to the average in the current
period. For example if you averaged 100 visitors a day in the
previous period and 125 per day in the current period, you have
an up-trend. The rate would be the percentage of increase. In
this case a 25% increase.

Why don't
you show sales dollars instead of just the number of sales?

We would love to be able to do this,
and in future we plan to, but it would require more integration
into the financial realm than we wish to go at this point. We
prefer to concentrate on providing the best web site statistical
analysis we can for the near term.

Why do I
have to enter a start and stop date for each category? Couldn't
I just use one start/stop date for all groups?

We wrestled long and hard about
this one, but in the end decided to go with the method we
now use. First, it gave us an enormous amount of flexibility
in being able to zoom in on a date range without affecting
any of the other charts and pages you have already loaded.

Second, because some of the blocks of data to be examined
can get very large in a hurry, it allows us to load data faster
by only loading the necessary information for the block.

Once the data has been loaded, it is extremely fast to switch
between views for closer analysis.

When the
previous period shows a zero value, and the current period shows
something else, why does the percentage show 100%? Shouldn't
it be infinity?

Yes, it should. But we found that
it also made a very messy and irritating display. So we just
converted it to 100%. Close enough.

Can I use
Web Stats Gold even if I am not selling products from my site?

Certainly. You can take advantage
of the power of WSG just as any other site. If you do not set
up the site to track sales, then this information will not be
collected by WSG. In this case, you will not have the sales
figures, but the other powerful tools are there to use.

I have hundreds
of pages on my site. How can I paste the HTML code into all
of them?

Hopefully, if you have more than
a few pages to your web site, you are using a master template
as a framework. In this case, simply paste the website tracking
code into the master template and update all of the pages.
You can then delete the code from any pages you dont want
tracked.

If you are not using a template, WSG has now introduced a
multi-page updater that will do this task for you in just
seconds. See the Products page for details.

However, if you would rather leave the job to professionals,
contact us. We can help install the code at very reasonable
rates.

I can't
see any data after I log in.

After you log in and see the summary
page, you must select 'Load Data' to download the stats. This
is so you can choose a time-frame to view. The default is
a rolling 30 day period, but you may select some other time
frame before loading the data.

Another benefit of this method is that you can zoom in or
out on different time frames without affecting other reports.

I have
installed the tracking code, but still don't see any data being
collected. What's wrong?

Some sites that use SSI (Server
Side Includes) may have trouble collecting data. This is because
the server will include the tracking code, but the tracking
code also contains an include, which the server will ignore.

To solve the problem, simply install the 'Secure Tracking'
code included along with the standard code. This code contains
the necessary code to begin gathering the website statistics.