Attention Attention is the new album from multi-platinum rockers, Shinedown, and the follow-up to the band’s acclaimed 2015 release, Threat to Survival.

Produced in-house by bassist, Eric Bass, the 14-track album—an emotional and physical journey that follows an individual’s life from the lowest lows to the highest highs—is perhaps the band’s most raw and personal to date. .

From the ominous opener, “Devil”—with its rush of unpredictable rhythms and roaring guitars—to infectious tracks like “The Human Radio,” “Black Soul” and “Brilliant,” Attention Attention is a powerful and enduring statement about the resolve of the human spirit.

In addition to the new album [which will be released on May 4], Shinedown are prepping for a major summer co-headlining tour with Godsmack.

Guitar World recently spoke with the band’s guitarist, Zach Myers, about the new album and more in this new interview.

Attention Attention has been described as a concept album. Was that the original intention going in?

We didn’t really set out to make a concept record, and it wasn’t until we got to the middle of making the album that we began to realize what it was. It wasn’t something that was forced but came very naturally. But it’s not a concept in the typical sense. It has its own vibe.

How would you describe the concept?

It’s funny, our last record was called Threat to Survival, and this record is almost about self-survival. At times, it’s about one person and other times, it’s about all four of us. We write about what we know, and that’s ourselves and what we personally go through. The album starts out with “Devil”, which is about being in the worst place you can possibly be. It’s when you’ve dug yourself a fifteen-foot hole and now you have to figure out how to get out. Then the album ends with “Brilliant,” which is romantic serendipity. A coming to light within yourself and realizing that you can do many things on your own.