Red Deer Stag for Jelen STRONG

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A-Z Animals was asked by a production company in Belgrade to provide a trained Red Deer Stag for a Jelen STRONG beer TV commercial. The commercial was shot in two parts. The foreground action with the Red Deer Stag was filmed on location in the UK and the backplates were subsequently shot on location in Greece.

The key to fully realising a script like this is to carefully analyse the physical movements of the deer on the storyboard and then prepare and train the deer over a period of weeks to achieve these movements.