Singapore Airlines is the new title sponsor of the F1 Singapore Grand Prix

19. April 2014

This is some news to all F1 fans: Singapore Airlines (SIA) has signed a deal to become the official title sponsor for the Formula One (F1) Singapore Grand Prix (GP). Announced on Tuesday, the contract is for two years and comes with an option to extend the sponsorship.

The organisers of the Singapore Grand Prix and SIA described the new partnership as a perfect fit.

Goh Choon Phong, chief executive officer of SIA, said: “F1 is a great brand, it’s a well-known brand in sports circles, and it has international appeal. If you look at it the other way, SIA has a great brand, (and) SIA operates only internationally — I think that’s a great fit in that sense.” (source: SIA press)

Well, I personally love it – especially since this news brought back some good old memories from last year’s Singapore Grand Prix.

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