Social Underground

This project comes after a 3 year period in which this brand has grown organically from a small gathering of like-minded people exploring electronic music in unique spaces into a brand, recognised across the country for its creative and immersive approach to after hour events.

I was tasked with creating a new visual identity inspired by and rooted in the ethos of the brand, at a pivotal moment in the timeline of their beloved project.

Role:

Photography . Design . Retouching . Art Direction . Branding

Visual Identity and Art

Through the use of black and white, macro photography I’ve built surreal and immersive environments, each of which, when studied closely contain the new Social Underground logo mark in some form.

Branding

Re-brand developed and inspired by the idea of unity and collaboration.

Record Label

Sleeve and Vinyl label design and digital promotional assets, for social media and other online platforms.

Promotion and Marketing

Print and digital promotional artwork for various Social Underground events.

Digital Assets

Digital assets for promotion across all social media platforms and various online platforms.