Tour Edge and the 18 Million Golfer Problem

There are roughly 24 million golfers in the United States responsible for spending $2.6 Billion on golf equipment annually. But it’s really a group of about 6 million core golfers who account for a disproportionate amount of the total expenditure. There’s a good chance if you’re reading this, you’re one of those, or one of us…one of the 6 million, anyway.

That leaves a silent majority of 18 million golfers who aren’t looking to spend $1500 on a set of irons and won’t set alert reminds for product release dates. This quantitative majority plays in the company scramble, the occasional twilight round on vacation, and might hit their driver 200 yards on average, though there’s a good chance they’d struggle to tell you which brand of driver they play. They don’t care much about EI profiles and dimple patterns – and arguably, their lives are better for it.

But as a composite group, they play plenty of golf, and at the risk of declaring the obvious, to play the game, golfers need equipment.

While it’s not explicit in the conversation, major brands are primarily focused on competing for as much of the 6-million golfer pie as each can reasonably target.

It doesn’t take MENSA level thinking to then realize there are 18-million underserved golfers occupying a gold-mine of opportunity that is primarily financial but also philosophical – you know, the whole grow the game idea. That’s great, so long as growing the game also grows the bottom line.

With that, heading into 2020, you’ll find an increasing number of OEMs are taking notice of the opportunity. Each will make the case to casual golfers that its products offer sufficient (or better) performance without the gratuitous sticker shock.

CAPITALISM ON CUE

Just because opportunity comes a-knockin’ doesn’t mean everyone is in an equal position to answer. Tour Edge presents a strong case that it might have the most complete resume of any suitor.

A brief recap – Tour Edge has been a part of the equipment industry for 34 years. It has deftly weathered several economic storms which eradicated many similar-sized companies from the equipment landscape. Let’s take a moment to remember Adams, Nickent, Ram, and the countless others who aren’t with us any longer.

If the general population – let’s call them Joe and Jane 3-putt – draw any associations with Tour Edge, it would likely be that of a brand with exceptional fairway woods or super affordable boxed sets. There’s not much in between, and for golfers within the market we’re discussing, it’s most likely the latter.

So how does Tour Edge get to the golfer who wants more than 7 clubs and a matching bag but isn’t in the market for a titanium-faced, multi-material fairway wood with an assortment of tinker toys anchored to the sole? According to Tour Edge founder David Glod, it’s less about going someplace new and more about staying where Tour Edge has always been. Perhaps more accurately, it’s not that Tour Edge is crafting new equipment from scratch but more so shifting focus and resources to address the needs of a group of golfers his competitors appear content to mostly ignore.

“The mid-tier price point is a segment that is vastly underserved, and we feel we have become the leaders in this arena,” says Glod. “Manufacturers seem to be focusing on about 15%-20% of the golfers in the US market lately. That has allowed us to thrive in the space as one most complete line offerings from top to bottom.”

GET FIT FOR YOUR GAME WITH TRUEGOLFFIT™

That said, there’s more than a little logic supporting Tour Edge’s assertions. Better players have long avowed Tour Edge’s Exotics line of fairway woods and hybrids, establishing a cult-like status within what’s already a pretty niche equipment space. But those clubs serve the needs of golfers living several standard deviations away from the mean.

More to the point, its EXS driver ($299) claimed Best Value in 2019 Most Wanted Driver testing and the HL3 Iron-Wood ($599 for 3-PW) was the Most Forgiving in the SGI category of Most Wanted Iron testing. More than anything, this suggests Tour Edge’s “Pound for Pound” tagline is more than some self-congratulatory bravado.

Creating a top-shelf driver and selling it for $550 isn’t novel. Engineering one with little discernable difference in performance and keeping it around the price of a decent carry-on, however, is.

“It’s kind of like the razor market. The market leaders inexplicably started charging exorbitant prices, and the market finally shifted and created new opportunities for disruptive brands,” says Glod. “Consumers started looking for better alternatives at more logical pricing that performed the same or better.”

While we’re firmly in the era of the $500 flagship driver, it doesn’t take a Ph.D. in Economics to figure out why equipment costs what it does. There are, in fact, some fairly basic reasons this is the case.

Reason #1 – Consumers continue to pay what OEMs are asking. This is hardly a golf-specific reality. Allow me to submit as exhibits A and B, $1400 iPhones and $400 YETI coolers.

Reason #2 – Golf companies are for-profit operations. While several factors go into the final retail price of a product, each has to cover a certain amount of fixed and variable costs. Margins also need to be high enough that everyone in the distribution chain can (hopefully) make money. With that in mind, Reason #2b is that, as unit sales have declined, club manufacturers have shifted their business models from volume to margin-driven.

Whether the number on the price tag is fair, attractive, or off-putting is ultimately a question for consumers to answer.

It’s within that context that Glod asserts, “The deal is that we can match or better the performance with lower costing clubs, up to two to three times as much and golfers can avoid the markups that exist from the larger guys that help pay for their massive budgets.”

That’s not to say Tour Edge doesn’t spend on marketing. It’s run commercials on The Golf Channel, PGA Tour radio, and it has agreements with Scott McCarron, the 2019 PGA Tour Champions Schwab Cup winner, and other members of the PGA Tour’s senior circuit.

It also invests in R&D and all of the other areas typical of equipment manufacturers in the industry, so it’s not as if those costs don’t exist. That said, for Tour Edge, it’s not so much a function of spending, but more so a matter of not over-spending. At some point, good money is thrown after bad, and ultimately, Tour Edge believes, it’s the consumer who bears the additional cost to help offset the aforementioned massive budgets.

As with most any product, the last 1% of performance is marginally quite a bit more expensive, and frankly, most of us would be just fine saving the cash and living with something that’s 99% as good as anything else on the market. Again, this is a macro statement intended primarily for people who likely won’t be reading this article – at least not initially.

After all, nearly every person with a set of earbuds isn’t actually an audiophile, and the stock pair of blue jeans from Gap are more than serviceable in most any situation that calls for denim.

The tough part about this is any analysis is either prophetic or reactive.

As the market cycles, we’ll know whether Tour Edge won this particular battle – though there will undoubtedly be some pretty clear indications along the way. Either way, we’ll be discussing something that already happened (Tour Edge launching HL4) or applying imperfect knowledge to potential situations (Tour Edge EXS driver outperforms “________” in Most Wanted testing).

To date, all that’s been established is the objective and the opportunity. Profit is the lifeblood of every golf company (well, every company in fact), and this mostly untapped market is a batting-practice fastball on a 3-0 count.

What remains to be seen is which brands capitalize and to what degree each experiences success. So, because nothing is certain, let’s put on our Nostradamus hats and project several years down the road when golfers have cast their green-backed ballots, and the market dynamics have shifted, albeit slightly.

MAGIC 8-BALL

Glod believes that the mainline offerings from the industry’s biggest brands are geared towards core golfers, but are marketed and promoted to everyone. Some may offer gear at lower price points, but Glod says, “They don’t necessarily put a lot of thought into who those clubs are for and how to make game improvement work for the entire spectrum of players.”

There were some notable exceptions to this, but the core group of golfers is still the same cohort and continues to be responsible for the majority of the spending. A few of the larger OEMs leverage DTC models in an effort to increase margins, but higher prices make it tough to come back to a population that’s been intentionally underserviced. Cest la vie.

In terms of the 18-million golfer silent majority, Tour Edge grabbed a modest yet impressive chunk of this demographic. Even though it’s custom-fitting isn’t as robust as what a tour van experience or Cool Clubs offers, the 48-hour guaranteed turnaround on all custom orders and simplified buying process is a large selling-point to golfers who don’t want to spend the time or money on a protracted fitting experience.

Tour Edge has experienced a 250% year-over-year increase in custom orders over the last 3-years, mainly on the back of the EXS line which Glod says “has been a smashing success for us.” Adding, “We had our best-selling Exotics year ever in 2019.”

Because there’s no such thing as a secret fishing hole in the golf industry, brands such as Sub70, Inesis, and Tommy Armour (among others) have also experienced rapid growth without siphoning any significant percentage from the core group. Their success comes from giving golfers more options in one of the industry’s hottest segments.

While that’s only conjecture at this point, how brands choose (or not) to target this Opportunity Gap will no doubt be a storyline in 2020. It won’t likely have the same amount of pomp and circumstance surrounding it, but like those apps on your phone, it will quietly be running in the background.

As always, let us know your thoughts – unless your bag is worth more than your first car. Just kidding. Well, maybe.

Chris Nickel

Chris is a self-diagnosed equipment and golf junkie, and he's proud of it. When he's not coaching the local high school and middle school golf teams, he's probably on the range or trying to keep up with his wife and seven beautiful daughters.
Chris is based out of Fort Collins, CO and his neighbors believe long brown boxes are simply part of his porch decor.
"Isn't it funny? The truth just sounds different."

61 Comments

Tom

6 months ago

I’m 75 years old, plus I’ve been fighting serious health issues for the past 4 years. End result, my golf game has gone to shit. No more 11-13 index, now it’s 18-20. I have a heck of a time getting the ball in the air decently; length on every type of shot is a serous problem. Earlier this year, I bought a TE HL3 offset driver, 12*, senior flex. my length and consistently improved immediately. Still not great, but definitely better, all for $200. More recently, I bought a full set of HL4 iron-wood clubs. Again, much better height on my shots, plus a huge increase in consistency. I love my Tour Edge driver and irons! I know I’m on the backside of good golf, but Tour Edge has extended my time to play at least OK. I hope the company continues to prosper and to put out good clubs at decent prices.

James C.

6 months ago

I’ve been playing Tour Edge clubs for close to 20 years. I’ve tried plenty of brands of irons and I don’t hit them any farther than my TE irons. At 65 I’m starting to lose some distance, or at least I was until I tried the EXS irons. My TE hybrids and fairways are the envy of most of the people I play with. And my drives might not be going as far anymore, but they are in the middle of the fairway. Thanks Tour Edge!

Andy

6 months ago

Playing golf since 4 years and aways having problems with the driver made me almost give up this wonderful game. As a last resort I got a driver fitting and the result was a Tour Edge HL3 OS 12, had a Callaway XR16 before.
Well, golf is a new game for me now, I never hit that many fairways before and never was that long, this club makes sense for high handicappers like me > 31.
And no, I don‘t work for them, based in Germany I didn‘t even know the brand.

Jim

6 months ago

The first TE I bought was a used lift off strong 3 wood. Amazing club for me many years ago, in fact still have it in me garage. Now I carry a 3 year old Exotics strong 3 wood, a great club! I just aquired a New Exotics EXS stiff shaft 10.5. In a driver, I have used Pings for the last 12 years or so, right now with the G400 10.5 stiff in my bag. I played a full round with the EXS, using my normal ball, Pro V1 on the public course I regularly play. Setup and address felt good. The sound I liked, just like solid contact of a wood baseball bat meeting the baseball. Flight was medium and felt like I crushed it on most drives. The dissapointing fact was when I got to the ball, it was 10-15 yards shorter than my G400. Adjusted the loft down to 9.5 trying to get more roll out of the ball, but to no avail, same results. It was forgiving, not quite as much as the Ping, but still really good. So, my feelings were to bag the EXS and stick with the Ping, although for the difference in price , the EXS is nice.

Ol'pal Gary

6 months ago

I’m probably not like most of you, my days of working double shifts & saving for the next BEST driver after not being able to afford a new for 6 years or so are over. Being retired & disabled put a huge kink in your giddy-up & income !

So now with their inflated & unfair pricing, i’ll mostly be hitting used clubs & oem closeout sales.

I know i’m @ the end of my useful cycle, but darn it I still Love this Great Game.

Larry Brown

6 months ago

Tour Edge’s HL3 ironwoods came along just as I was pondering how I would solve my problem with hitting hybrids. At the price point it was worth it to me to give one a try. Less than a year later I now carry 5 TE ironwoods – 2 HL3, 2 HL4 and a Bazooka Platinum. They all get used a lot and have helped me to really improve my game.

I would say I probably am in their target demo – recreational golfer looking for quality, custom clubs. But not at major OEM pricing.

Brandon

6 months ago

I hit some CBX Forged irons at PGA super store a few month ago and fell in love with the feel within a few swings. The are still going for 1000 bucks for 3-pw there, so I turned to eBay. Found a set with DG amt X100 that had probably been played 1 or 2 rounds for 160 bucks. Best deal on golf equipment I’ve ever gotten, and I only buy stuff if it is ridiculously good deal.

Oweno2

6 months ago

We have a huge untapped market here in Canada and this type program could be a game changer for Tour Edge. We do have the Exotics in the big retail but no custom fitting options aside from after Market grips. I have contacted the company but still no options……..Missed Opportunity!!!

MArcel Dubois

4 months ago

There is a PGA pro in the London Ontario area that is bringing in the Tour Edge fitting carts. He was at the PGA Merchandise Show at the end of March and is expecting them mid February,
I’m waiting for them to come in so I can book a fitting!

Oweno2

4 months ago

That’s great news…. please let me know I would be happy to go out to London Ontario. Not to far of a drive. I was at the Toronto golf show on the weekend and the TE rep there really had no idea. Had a look for the first time at the new model s and was really impressed the 220 hybrid iron were really nice and did not look like anything that I expected. I can see me with either the HL 4 or the 220 hybrid irons. Not sure if you can msg me or post where I find this Pro/Fitter.

MArcel Dubois

4 months ago

There is a PGA pro in the London Ontario area that is bringing in the Tour Edge fitting carts. He was at the PGA Merchandise Show at the end of January and is expecting them mid February,
I’m waiting for them to come in so I can book a fitting!

Marcel Dubois

OWEN02…… The pro I’m referring to is Grant Gulych……phone number….519-902-7980Email………[email protected]
I’m still waiting for him to receive his fitting carts…..but they are coming

Gary B

6 months ago

I am in the market for a new driver but will not pay $500. I can, mind you, but absolutely refuse to get raked over the coals by this type of gouging. 8 handicap btw and I really don’t see myself going down a few strokes by simply adding an overpriced driver in my bag. Gonna check out the Tour Edge driver for sure. Appreciate the work you guys do @MGS.

Bob – You could certainly make an argument that the D7 driver ($300) is positioned for the target demographic as is the rest of the D7 line. That said, I think you’d need to see a shift in marketing efforts from companies like Wilson, Cleveland (Ben Hogan possibly) to really gauge how serious each is about reaching the group of 18 million.

It’s going to be fascinating to watch and see how everything develops.

Bob

6 months ago

Thanks for responding, Chris. I’ve been thinking about your comment for a while, and I would love to see MGS and other trade journal site group and review clubs based on price.

If I’m going to spend $500 on a new driver, or $900 on a new set of irons, I should be expecting a level of R&D and (dare I say) bling for what I pay for. Reading reviews in that price range helps me make the decision more easily.

The same is true for lower priced clubs. If I’m looking for a driver in the $250 range or putter in the $100 range, I want to know what’s available and the best for that money.

I think clubs reviews should be treated in a way similar to cars. Nobody would compare an Audi A6 to a Mazda 3. It would be a waste of time. But people in the market for Mazda 3 want to read about how it compares to other cars in that range.

For 2020, I’d love to read two separate Most Wanted articles: drivers in the high price range, and drivers in the low price range. I think you might get more out of it, too.

Bob – Hopefully we’re able to capture some of this with our “Best Value” designation and I know we’re in the process of revamping how we present information from Most Wanted testing, but I’ll certainly pass this information along. Be well!

SV

6 months ago

While I might like to try Tour Edge, being left-handed and a reasonably decent player makes it impossible. In The Exotics line there is only a 3 wood available. In the HL4 line, which appears very chunky for the higher handicap player, there are some hybrids, irons and wedges. These do not appear that this line would appeal to anyone with a handicap under 15.
The HL4 line is reasonably priced. The Exotics are priced better than major OEMs, but are inching up more and more.

HardcoreLooper

6 months ago

I’m a 7 handicap, and I game the HL4 18* ironwood. The topline is thick and it has a bit more offset than I’d like, but it’s a beast. Give it a look. the 20* may find its way into my bag as well to fill a new gap.

Jay S.

6 months ago

I’m a 2 handicap, high club head speed player. I’ve got an HL 20 degree iron-wood in my bag and love it. I hit it better than any hybrid or long iron I’ve ever had. It’s super long and I can launch it high or flight it down.

Chris

Tim S.

6 months ago

I have been a Tour Edge fan since mid 2000’s and the launch of the CB2 Fairways. I was able to attend the PGA Merchandise show that January and hit the CB2’s and have been TEE fairway owner ever since. I played Tour Edge jMax Carbon Bazooka fairways for a while before hitting the CB2, but immediately hit the bay and acquired an original TEE CB fairway. I have owned CB, CB4, XCG7, CB Pro Limited Edition, and lately the CBX. The TEE fairways are finally starting to get the recognition they deserve as they become more well known. I have also used Tour Edge Iron Woods as 3 and 4 iron replacements for over 10 years. It was only recently I retired those for CBX hybrids as they are the best hybrids I have ever put in play (please forgive me Jesse Ortiz and Bobby Jones).

From their top end Exotics line to their mid level High Launch line (and preceding mid level line), I have always found quality clubs that met or exceeded expectations. With their recent foray into customized options, I only expect their market share to grow.

Les

6 months ago

The only problem with TE and most providers is exactly what “Lefty” said.
The choices for us lefties is extremely limited or non-existent. In Canada the prices for a new driver of any of the major providers is pushing $800.
It’s Callaway pre-owned for me. Their “out-let” or like new are exactly that. High quality, excellent condition, and prompt service to boot.

Alex

6 months ago

While it’s backed by a big box store (Dick’s), Tommy Armour has some decent clubs when it goes on sale– at times you can an Atomic driver for $100! (now it’s at $180) I am playing some TA1 irons that I got onsale for $300, (sold the 2 hybrids for $150). It is a good placeholder set until I sell my 2017s M2s. and will look into Sub70s 699s.

Joe Perez

6 months ago

Always respected Tour Edge since I played the original Iron-Woods back around 2000. Then moved on to the Exotics Iron-Woods. Currently have the Bazooka 3 & 4 hybrids in the bag with my Mizuno 919 Hot Metals, along with an Exotics EXS 3 Wood (17* loft, 3 Wood shaft length) that was suggested by my instructor.

Thomas Nakagawa

6 months ago

i have been playing a Tour exotics #2 hybrid since 2001 and can’t give it up it’s my $ club I’ve tried many others but can’t find one i like as much. I am one of those still holding on playing OEM’s and thinking i’m a player but father time is catching up real fast and need to make the change and make the game more enjoyable and Tour Edge is heading in the right direction ! Cost is ridicules on equipment today .I’ve already started buying D.T.C. golf balls and love them and.i will reconsider purchasing Tour Edge and hopefully save enough to play more golf LOL

Kevin

6 months ago

I bought an exs driver at the end of the year and love it. Traded back my overhyped and overpriced taylor made driver and have not looked back. It has all the bells and whistles and with identical shaft as taylormade just blew it away. Replaced the oem shaft and it performs even better. Got hooked on the fairway wood when I picked one up on a flash sale. Great clubs. I can easily buy the $600 driver but have wised up to what works instead. Thanks to Golfspy for the recomendation of giving them a look.

Mike Sullivan

6 months ago

I refreshed my driver, 3 wood and 3-4-5 hybrids with Exotics EXS this last September. I luckily caught the price reduction (driver at $259).
I am 68 and about a 14 handicap. These clubs are performing very well for me. The driver has an amazing amount of forgiveness across the face and miss hits but what I am most impressed with is the ability to adjust lie angles, lofts and the weights on the bottom of the clubs. I have it dialed in for my height and swing .
The weights on the bottom click when torque down and have never come loose on me but if they did tour edge has a lifetime guarantee.
My next purchase is going to be their deluxe pro cart bag.

Larry Hunt

6 months ago

I bought the TE Exotics 9.5 driver in October to replace my aged but beloved Nike driver., and only wish I’d done so months ago. The improvement in distance and feel was much better than expected, and at $259 it was a real bargain! Thank you Tour Edge.

David Dimmich

6 months ago

I’ve always been a Wilson Staff guy, and I’ve always bought new clubs after a new edition has been introduced. I bought my last set of D100 irons for $140 online from a reputable discount golf source. I’ve never put any stock in golf publication club testing, but one thing that popped out me several years back was this. I noticed whenever Wilson irons were included in a test, many testers didn’t like them because they couldn’t shape shots with them. They said most all their shots flew straight off of the Staffs. That’s all I needed to hear! While many somewhat avid golfers talk about shaping shots, the truth is most want to hit a shot where they’re looking! I’ll bet we’d shudder to know how much PGA player sponsorships add to the cost of main line clubs!

ThundrChief7

Tom

6 months ago

Your last sentence made me chuckle. My first 3 cars were purchased for $500 each. So my bag is worth much more than my cars were. but I would like to have my 1969 Mustang Mach II back. My clubs have gone down in value but that car is now worth a pretty penny.
I haven’t tried the Tour Edge brand yet.. I purchase the name brands when they are 2 years old on closeout in new condition. Saves me a ton and it is still new to me right out of the box. As an example I have a Ping G400 new and paid $230 and a new G410 model is $499. A set of irons for $1000 you can get for $350. Of course I go with MGS recommendations on the equipment, but I just wait till the price drops.

Tom – You’re a savvy, value-driven consumer and many more would benefit from a similar approach. Equipment doesn’t depreciate quite as rapidly it used to (release cycles have slowed to a more appropriate 18-24 month schedule) but that doesn’t mean there aren’t some fantastic deals out there – case in point, PING’s 400 LST driver –

Rob W.

6 months ago

I’ve upgraded my set twice via CallawayPreowned.com.
They give you the highest trade in values, and sell certified equipment. I went from Mizuno’s 900 to Apex pro 16, to rogue pro with upgraded steelfiber shafts, and paid about a buck fifty each time. It’s well worth to pay them a visit now to see their BlackFriday deals. Toulon putters, Mac Daddy wedges. Now my whole bag is Cally, except for the TE 3 wood and Hybrid.

Lar

6 months ago

Exotics XCG7 3 wood… Still my gamer after all of these years.
Long live Tour Edge!!!!!

Emery

6 months ago

Ever hear of HOGAN? I also will be looking at Tour Edge & Hogan when it comes to replacing with future clubs, right now, Hogan Irons & G400 D/3W/5W.
There comes a time, when you can afford to pay THAT much but just can’t do it!

William Johnson

6 months ago

Be careful with Hogan irons. They sold an 80 year old man with slow swing speed a set of ptx pro irons that are totally useless to him (Me) and would not correct the issue. They have no return policy. Other direct to consumer companies do.. any questions, contact me.

Lefty

Brian Smith

FBNG

6 months ago

I used a Tour Edge Comp 925 for my only hole in one. Good iron at the time and a right price point. Also use a tour edge putter for a number of years. Tried the HL3 driver, the sound was to unbearable.. Using Truefit recommendation bought a G400 Driver. Always tempted by the Tour Edge products.

Todd

VTGolfer

6 months ago

When I went to a fitting shop that my buddy works at, he forced me to be ignorant to the clubs I was hitting. I was in the market for a hybrid (self proclaimed anyway, the fitting proved otherwise) and wanted to hit a few balls with some Titleist hybrids (my whole bag is basically Titleist, another story, and I digress….) but we made a deal that he would hand me a club, I wouldn’t look at the sole, and I’d hit. Naturally, I recognized some top lines, and pre-conceived notions set in, but all in all I would recommend this type of experience to anyone looking to purchase clubs. Moral of the story, the Tour Edge hybrid blew me away. Although I didn’t end up buying a hybrid that day, it grossly outperformed almost all others I tried.

No doubt, Cleveland has some intriguing products for 2020, but in terms of price point, marketing efforts, etc. they’re pretty focused on the same core group of 6 million. That said, because Cleveland doesn’t have the same market presence as Callaway, TaylorMade, PING and Titleist, I could see them trying to something, but it would likely have to include some adjustments in pricing.

OwenO2

6 months ago

Up here in Canada Cleveland has a very small presence with practically no OEM custon orders and no ecomerance again Tour Edge has no custom fitting for Canada and no Canadian Website, only seem to have the Exotics line in the Big golf retail. WE THE NORTH love our golf and are happily willing to spend our under valued bucks on reasonably price quality products. I have reached out to both companies and although both nicly replayed I just don’t think there interested in the 3rd or forth largest golf market that’s there for the picking

Walter

6 months ago

I haven’t tried their new lines HL and EXS but I’ve had probably 8 or 9 or their Exotics EX /CBX woods/hybrids over the past few years and there is nothing better imo, and I’ve tried others.

Sam

Kevin Jenkins

6 months ago

Great article! It makes a lot of sense. The only club that I buy brand new are my wedges. But that’s purely an economic choice on my part. However MGS has me looking into the “not necessarily on tour” golf brands. Thank you!

Jonnythec

6 months ago

Tour edge is easily the best manufacturer of hybrids and woods in the game. I hit my 3 wood so far and accurate that I have actually abandoned my m1 driver. The exs 5 wood that I added to the bag this year, has consistenly made getting home in 2 a reality on most par 5’s . The hybrids can easily change your game once you learn to hit them. I recommend all golfers over 50 years old to give exotics a chance. If a driver does sneak back into my bag, it will most likely be the exotics exs. Lastly the shafts they use are all premium shafts. I have fell in love with the tour ad shafts they offer on the last generation of clubs.

Mark R.

6 months ago

I have bought several Tour Edge products and never been disappointed. I have also bought from Sub 70.. It is a good thing for those of us that don’t have the largest budget that we can get a quality clubs at an affordable prices.

I think part of what intrigues me so much about this is the potential impact on smaller brands such as Sub70, Tommy Armour, etc. When shifts in the market present real opportunities for growth it gives consumers more options – and in this case, that should mean more brands dedicated to mid-level price points and solid performance.