The Lab

As we promised last week, here is the 360˚ for your viewing pleasure! We constantly fine-tune the way and the style to present our timepieces to you. I am never 100% happy and always find room to strive for better outcome. And we welcome your comments on … Read More

Today is a remarkable day: 11.11.11 And a special day to share with you the announcement of a new and exciting addition to our SpidoSpeed Chronograph family: SpidoSpeed Black Orange “Variety’s the very spice of life…” Take a guess how old this quote is? 50, 100 or even … Read More

We are producing a series of « Behind LW » videos to have a more direct dialogue with you. The first of the series is ‘The Idea’ behind LW watches and instruments. The essence behind every LW is composed of craftsmanship, quality, design, and innovation. Morten and I conceived the idea more than … Read More

We started out with the Hard Black, 22 pieces (in 2 coloured dials, black and red) based on the Biformeter Elemental. Morten and I thought it would be a cool and fun one-off project. But when we launched it and it sold out in a couple of weeks, we realised … Read More

Check out this pretty cool trailer, made for the radio channel P3 and being broadcast these two months nationwide on DR (Denmark’s national TV network). What struck me when I saw it was that, a LW Two Timer Gold from our first collection popped up in a couple shots through … Read More