All the news articles are saying "uh oh, Tesla's getting beat to the punch, this truck is coming out 1 year earlier."

But they have 17 employees? I mean, Tesla's already having production issues with thousands of employees, how exactly is that comparable to a tiny shop hand-building trucks?

The truck market is much more than the 100,000 Class 8 trucks sold every year. There are the numerous specialty vehicles that are used in more local vocations and that are often custom to those needs. That is what Thor is shooting for. This truck is just a way to "photo bomb" Tesla. Basically riding their marketing coat tails for free.

Their main thrust is to put together an engineering/technical team that can service the custom electric vocational market not so much compete with the likes of Tesla. If a customer needs a few hundred or a thousand unit types, Thor can fill that. If you need tens of thousands, call a larger manufacturer.

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