The NX1000, NX20 and NX210 similarities don't stop there. The NX1000 also features the same ISO 100 - 12800 range, the same 1080P HD video recording at 30fps, the same 8 frames per second shooting capability. Although the NX20 features a better shutter speed, the NX1000 matches the NX210's 1/4000 sec speed.

For the majority of photographers when it comes to the sensor, the lens options and the meat of the camera the three models are the same even though the NX100 is £300 cheaper than the new flagship model.

Outside and you can immediately see where the corners have been cut. There is no electronic viewfinder, or AMOLED screen.

You'll also get the 20-50mm Samsung OIS II lens rather than the 18-55mm OIS III lens as found with the NX20.

That's all by the by in reality. In return you get a snazzy little compact system camera that comes in white, black or pink. Yes, pink (sadly Samsung didn't have one to photograph).

The camera features the same Wi-Fi technology now standard for the NX range and previously found on the company's compact camera range launched earlier this year.

For those not familiar with the tech, the idea is that by connecting the NX100 to a Wi-Fi hotspot you can share your photos easily without the need to use a cable. The photos can be uploaded to Microsoft's SkyDrive cloud service, tweeted, Facebooked, or emailed, or if that "social stuff" doesn't bother you - to a nearby phone or TV.

Beyond that you'll also be able to control the camera with your Android smartphone and the accompanying app.

Sadly we weren't able to test the new Wi-Fi features properly in our quick play with the NX1000, but we have previously played with the company's compact range. The experience we had with the Samsung WB150F has been mixed with some positives and some limitations.

It is clearly too early to tell what the quality of the shots is like, as we weren't able to take any away with us and the model we were playing with was a pre-production offering, to boot.

What we can say however is that the camera is well built, is study in the hand, and the white finish looked tidy. The material, which is like a faux leather pattern, comes with enough of a sheen that it looks unlikely to pick up dirt easily.

The NX1000 looks promising, but we will withhold our final verdict on the new compact system camera from Samsung until we've had one in the office for a full review.