It’s the most wonderful time of the year for the music industry. The 2019 NAMM Show returns to Anaheim, California, from Jan. 24-27. The annual event highlights the top technology in the industry, educational opportunities, guest speakers, surprise appearances, special honorees, and of course, some incredible live performances. Announcements as to what to expect this year have been rolling out, which is giving people a chance to craft their schedule around any must-dos on their list.

If you’re attending The 2019 NAMM Show, here are a few things you should know.

How to plan

My Show Planner is a great way for attendees to navigate their way around the Anaheim Convention Center. All you have to do is create your account and the 2019 NAMM Show Mobile App will help you customize your own adventure. Through a variety of options, you can browse exhibitors and events, and then bookmark your preferences, which will help optimize your time. The new framework and features for 2019, allows for attendees to maximize their NAMM Show experience to its fullest potential.

Panels and education

Before The NAMM Show actually begins, Bob Phibbs will host an all-day Retail Innovation Summit for NAMM retail members on Wednesday, Jan. 23. The daily tradition of the NAMM U Breakfast Sessions kicks off on Thursday, Jan. 24 with NAMM president and CEO, Joe Lamond, hosting “Breakfast of Champions.” Friday, Jan 25 innovation expert, Daniel Burrus, will start the day with “Transforming the Music Industry: Trends, Game-Changers, and Opportunities.” Saturday, Jan. 26 sales and marketing expert, Scott Stratten, will offer insight with “How to Win in the Age of Disruption.” Closing things out on Sunday, Jan. 27 a panel joins UpBeat Daily and Music Inc. publisher Frank Alkyer, in honoring “Best in Show.” Each day, following the Breakfast Sessions, the fun continues at the NAMM Idea Center.

NAMM U will offer more than 40 different sessions throughout the day. “Decoding Google: Advanced Strategies for Businesses,” “YouTube Hacks for Music Retailers,” and “How I Grew My Lesson Program to 1,000+ Students,” are just a few of the topics that will be tackled.

There will also be over 250 pro audio sessions highlighting all aspects of production. TEC Tracks will cover a multitude of subjects. AES@NAMM Pro Sound Symposium: Live & Studio will offer tutorials and sessions with the industry’s top professionals. A3E: The Advanced Audio + Applications Exchange will take a look into the future. Dante will offer specific training and certification. And ESTA (Entertainment Services and Technology Association), along with The Pro Production Sessions presented by Front of House and Projection Lights & Staging News magazines, and Lighting & Sound America/PLASA, will present education and credit opportunities.

Directly proceeding, comedian Demetri Martin returns to host the 34th Annual NAMM TEC Awards. The event will be held in the Hilton Pacific Ballroom. The night begins with a VIP-only reception at 6 p.m. The ceremony starts at 7 p.m. You can purchase tickets here in advance.

The NAMM Show is not open to the public. You must be credentialed to attend. You can visit the official website for more information. Keep it close to AXS for additional announcements and NAMM Show news to come.

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