This year’s event’s CSR strategy is to focus on empowering Saudi women and as part of it, the organisers have invited 10 of the most influential Saudi women and provided them with a platform to share their stories of success. In addition to these, they also have asked the nation’s top female jewellers to participate in the exhibition.

Haya Al-Sunaidi, chairman of Sunaidi Expo, thanked Princess Latifa bint Saad Bin Abdelaziz for her support and opening the exhibition.

She said: “Besides being a major platform for Saudi Arabia and the region's gold, jewellery and watches trade, the show has become an increasingly attractive destination for leading international companies, brands, traders and designers seeking to enhance their presence in the region.”