Now you have both an understanding for how Pinterest works and the basic knowledge you need to create a business account with useful marketing features.

The next challenge then is to make people actually want to follow you and want to engage with you. So how do you accomplish this?

The secret is to remember the basic objective of Pinterest and what users are looking for here. ​

How you have both an understanding for how Pinterest works and the basic knowledge you need to create a business account with useful marketing features.

The next challenge then is to make people actually want to follow you and want to engage with you. So how do you accomplish this?

The secret is to remember the basic objective of Pinterest and what users are looking for here. Generally, the answer is that people are looking for inspiration and for ideas. People come to Pinterest to browse images that they can use to get ideas for their own projects, or to feel inspired and moved.

At the crux of any business activity is the need to provide value. If you provide value, then people will have a reason to follow you, to pay for your products and to keep coming back. This is no different when you’re on Pinterest. Here, your objective is to provide value again only this time the way you do that is by providing ideas.

HOMEWORK! Spend a few minutes thinking about what images inspire you? Have you ever had a goal and were inspired by an image? What was it? Capture that... write it down... and TOMORROW we will talk about specifics for bringing together your Pinterest Marketing strategy!

Growing your small business with Pinterest can be hard... It takes knowing what to spend your time on and what to skip! Fortunately, the Pinterest Kickstart Toolkit by Socially Inclined is here to the rescue! You won't find a more complete, up-to-date guide for building your business on Pinterest anywhere! Check it out! ​​