Verve Foundry™

Verve is a mobile advertising company, and Verve Foundry is the creative services group that designs and builds unique, custom advertisements for clients who want high-impact "meaningful, memorable, and magical moments."

As the Lead R&D Engineer, I research, prototype and develop new ad products and development tools. Every ad that Verve has created over the last two years is built on my code and utilities, but I also create rich media advertisements myself:

Lincoln Continental Canopy OnScroll

Canopy OnScroll is the name Verve uses for a combination of two techniques that I built. The first is Canopy, a method to allow for ads to harmlessly overlay content on top of the app content behind them, while not blocking user interaction with the app. This required making changes to our advertising SDK, and works only on publishers that implement the Verve SDK. The other technique is OnScroll, which uses an API built into the Verve SDK to respond to users scrolling in the app (e.g. in a news feed).

The combination is Canopy OnScroll, a highly engaging but minimally intrusive ad product, with very good interaction rates that keep both clients and users happy. This Lincoln build features a car that rotates as the user scrolls, and grows out of the banner area.

California Tobacco Control Canopy OnScroll

Another example of Canopy OnScroll, built for the California Tobacco Control Program. As the user scrolls, the cigarette and smoke move with the scrolling. (In the demo link, scrolling isn't implemented - instead the animation plays automatically.)