The Email Person at Amazon Web Services is Really, Really Excited

I love Amazon Web Services and I’m always in awe of their frequent upgrades. Lots of exciting innovation there, it seems. But man, someone there needs to invest in a thesaurus (which are actually really cheap on Amazon). Has anyone else noticed they’re always so excited there? Here are some screenshots of the intros for almost all their emails I’ve received this year:

Sometimes they’re a little more excited than normal:

At first, I thought the summer heat in June and July took away all their excitement. But you can see on the next line they snuck a little excitement back in:

They were just "pleased" in June:

Honestly, for a frequent system alert email like this, they know what they’re doing. A simple little logo, plus some text is all they really need, and is all we’d put up with. If the started getting too fancy-schmancy with their designs, I think people would get tired of them really fast. These seem to just fly under the radar. In fact, after watching them send these all year, it motivated me to stay in touch with our own customers (a little) more often with our System Alerts. But since they do send so frequently, it makes it a lot easier to spot little details like this. I started to notice it about halfway through the year, and decided to just keep checking to see if they’d ever change it up. At this point, I hope they don’t. It’s grown on me, and I think it just wouldn’t be the same if they weren’t excited anymore.

Update:Be sure to check out the awesome comment from Amazon’s Jeff Bar below. I was truly honored (and excited) to see he took the time to reply to my silliness.

We could all conclude something like that: “We are all excited to be excited about our excitement” :) – might seem silly but in fact, not so much – no one can sell anything without enchantment, like guy states ;)

And I have to confess I think I’d *miss* it if they ever stopped using it entirely. They should use “excited” in every issue from now on, and link that word to a photo of an AWS engineer being extremely excited.