News and Events

De Beers Jewellers is proud to be a part of the De Beers Group partnership with UN Women, uniting together to advance women across its business, within the communities in its countries of operation and in its marketing campaigns. In support of this partnership, and on the occasion of International Women’s Day, De Beers Jewellers […]

Inspired by the serene beauty of the lotus flower, the Lotus by De Beers High Jewellery Collection captures the extraordinary lifecycle of this symbolic bloom in pristine diamond form. Each of the five stages explores its journey towards the sunlight and are brought to life in beautiful designs named Awakening, Blooming, Flourishing, Radiating and Soothing […]

De Beers Group today announced a three-year partnership with UN Women to accelerate the advancement of women across its organisation, in its diamond producing countries and through its marketing. As a UN Women partner, De Beers has committed to achieving parity in the appointment of women and men into senior leadership roles, investing in women […]

De Beers is proud to announce the unveiling of its new home in the USA on Madison Avenue in New York City. The new two story 2,153sq.ft (200sq.m.) store, located in a town house in one of the most desirable locations in Manhattan’s Upper East Side, is at 716 Madison avenue between 63rd and 64th streets. The […]

De Beers is delighted to unveil our new High Jewellery collection during the 2016 Paris Couture week. London by De Beers transforms our salon in the historic Rue de la Paix into a daydream experience along the banks of the Thames. Inspired by the winding course of the river and the silhouettes of the surrounding […]

Last night The Oppenheimer Blue diamond, a 14.62 carat Fancy Vivid Blue emerald cut diamond, was sold for $57.5 million at Christie’s in Geneva, making it the most expensive jewel ever sold at auction. The Oppenheimer Blue is the largest and highest quality blue diamond in the world. We are delighted that a De Beers […]

De Beers Diamond Jewellers is delighted to celebrate the wedding of Liu Shishi and Wu Qilong. Chosen by the Chinese celebrity couple as their jeweller of choice, De Beers has created an exclusive engagement ring design for Liu Shishi entitled the Infinity Heart. An exceptional five-carat diamond is the hero of an intricate interweaving path […]

Diamonds are the most beautiful and ancient creations from Nature. As the Jeweller of Light, we create timeless treasures that reveal and celebrate the wondrous brilliance of the diamond, its luminous secrets and infinite depths. De Beers began the search for Nature’s most exquisite and magnificent prizes over 125 years ago, in 1888. Our heritage […]

Following the launch of the new Talisman collection in September, with pieces featuring both rough and polished diamonds, De Beers welcomed three women to show their “rough” and “polished” sides in the WILD or CHIC campaign. Hedvig Opshaug , Carmen Haid and Michelle Mahlke demonstrate the versatility of the stunning Talisman pieces and their ability to shine with a […]

On Friday September 18th we continued our celebration of talented women through the Moments in Light series, in aid of Women for Women International. This year’s edition features Diana Krall, Zaha Hadid, Liya Kebede and Karen Mok. Mary McCartney comments: “I have been truly inspired photographing the amazing women that have defined the Moments In Light […]

De Beers Diamond Jewellers is pleased to reveal the newest additions to the Enchanted Lotus collection, the Enchanted Lotus Single Motif Ring as well as the Enchanted Lotus Cocktail Ring. This celebrated collection brings together diamonds and the serene lotus flower in an exquisite union embodying eternity, beauty and purity. Our signature thread pavé flows in a […]

De Beers Diamond Jewellers is delighted to unveil the beautiful new Talisman collection during the 2015 Paris Couture Week. This year marks the 10th anniversary of the iconic Talisman collection. Jewels characterised by a palette of brilliant colours, combining both rough and polished diamonds, an homage to diamonds in all their mystical wonder. Located in […]

The lotus flower has been a symbol in Eastern religions for millenia. It grows from the bottom of streams and muddy ponds to rise and blossom above the water and fulfils a spiritual ideal of being totally grounded in earth yet aspiring towards the divine. Every night, the lotus flower closes its petals together, then […]

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, reflecting a […]