It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

by Scott Brinker

It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads in disbelief.Read the full article