Inspired by people who have switched from smoking cigarettes to vaping, the NCSCT (National Centre for Smoking Cessation and Training) and the New Nicotine Alliance have produced several short films showing how some people have made The Switch.

Just as vapers in several countries began to feel like events may finally be turning in favor of e-cigarettes as a harm reduction tool, the harsh realities of the global public health movement shattered any optimism.

The World Health Organization is just wrapping its Conference of the Parties to the Framework Convention on Tobacco Control, known as COP7, in India and according to professor John Britton, Chair of the Tobacco Advisory Group at the Royal College of Physicians in Britain (RCP), the future for vaping looks bleak.

The RCP, Public Health England and the UK Centre for Tobacco and Alcohol Studies have all endorsed e-cigarettes as a vital tool in the battle to end the tobacco epidemic.

Tune in to this special edition of RegWatch and learn why officials from England’s top public health organizations fear that pending WHO regulatory action on e-cigarettes could kill millions of people.

British teenagers are being exposed to a high level of tobacco and alcohol images in online music videos, experts warn.

Research from the University of Nottingham suggests girls aged between 13 and 15 are the most exposed.

The study, published in the Journal of Epidemiology and Community Health, analysed 32 of the most popular music videos during a 12-week period.

Experts estimated, using the census and their own data, that the average percentage of viewing of those videos was 22% for teenagers and 6% for adults.

They worked out the total number of depictions (impressions) of alcohol and tobacco in 10-second slots throughout the music videos seen by viewers.

Overall, the videos produced 1,006 million “impressions” of alcohol and 203 million of tobacco.

Trumpets by Jason Derulo, and Blurred Lines by Robin Thicke delivered some of the highest number of tobacco impressions, while Timber by Pitbull, and Drunk In Love by Beyonce, delivered the most alcohol content, the study said.

Dr Jo Cranwell, psychologist from the University of Nottingham, wants tighter measures put in place to protect children.

The following post may not represent the views of everyone in the centre.

Major pharmaceutical companies and public health activists are among the leading culprits spreading disinformation about the health risks of e-cigarettes.

A new film set to be released in 2016 titled “A Billion Lives” exposes one of the main reasons behind the increasingly visceral campaign to tax, regulate and ban e-cigarettes — money. The title of the film is based on the World Health Organization’s estimate that one billion people will die from smoking over the course of this century.

The film’s trailer, released Friday, shows a slew of anti-smoking activists, doctors and health professionals slamming their colleagues for peddling falsehoods about the dangers of vaping.

“I always flinch when I hear colleagues saying things about e-cigarettes that they know, or they should know, are completely wrong or exaggerated or scaremongering. There’s too much of that going on. We used to have very dangerous products and the makers of those used to lie about those. We have much safer products and the public health community is lying about those.” Clive Bates

A billion people are projected to die this century from smoking and there’s a solution. It’s not a perfect one, but it will save lives by reducing the harm caused by cigarettes by switching smokers to vaping nicotine. Unfortunately, there are big players with vested interests in keeping this new technology away from the masses.

Despite all this death and suffering, money continues to play a big part in maintaining the status quo. Cigarette sales are profitable not only for Big Tobacco, but also to Big Government, Big Pharma, and Big Charity.

Brighton & Hove City Council have released a seaside safety web series that tells the story of young people having fun on a night out drinking alcohol. The video is aimed at day and night time drinkers who are between 18 -25 years old.

The mix of alcohol and sea swimming is the most deadly of cocktails with cold water acting as a shock to the system. The shock can be the precursor to drowning. Anything below 15 degrees is defined as cold water and can seriously affect your breathing and movement.