New marketing services manager for iconic hotel

Sales and marketing specialist Cher Knights brings a
wealth of experience to her new role as Marketing Services
Manager of the world-renowned Hermitage Hotel at Aoraki
Mount Cook.

The 38 year old Australian recently moved to
New Zealand from Queensland where she worked as Sales and
Marketing Manager for large tourism company
Sunferries.

Hermitage General Manager Denis Callesen says
he is delighted to welcome Cher to the team.

“The
official opening of the new Sir Edmund Hillary Alpine Centre
later this month makes it the perfect time to bring such a
highly skilled person to our team.

“Cher’s strong
marketing and business development skills, experience in the
tourism industry and in-depth knowledge of the domestic and
international markets, particularly Australia, will be
invaluable to the ongoing success of the Alpine Centre and
The Hermitage.

“Cher’s role is to drive our brand,
promote the hotel facilities and integrate the new Sir
Edmund Hillary Alpine Centre and Glacier Explorers boat
trips into Mount Cook’s range of activities. She will
also focus on creating innovative strategies to ensure the
hotel, centre and region is an essential stop on New
Zealand’s tourism map,” says Mr Callesen.

Cher says
she’s looking forward to the challenge of her new role and
the regular travel between Mount Cook and Queenstown, where
she is based.

“I feel really lucky to live and work in
two of the most beautiful places in the country. As an
Australian, I’m used to long commutes so driving between
Queenstown and Mount Cook is a pleasure – the drive is
absolutely spectacular.

“After visiting the hotel for
the first time with ‘tourist’ eyes, I am convinced that
The Hermitage and Mount Cook offers visitors a completely
unique and memorable year-round experience, no matter what
the weather. The new Sir Edmund Hillary Alpine Centre is
fantastic and combined with the hotel’s location, stunning
scenery and other activities available like Glacier
Explorers, it’s a great product to market.”

The
Hermitage Hotel, adjacent Sir Edmund Hillary Alpine Centre
and Glacier Explorers are located in Aoraki Mount Cook
Alpine Village, deep within the Aoraki Mount Cook National
Park and World Heritage area. The Village is a spectacular
55km drive from the Lake Pukaki / State Highway 8 turn-off
and is four hours from Christchurch (272km) and three hours
from Queenstown (330km),

For more information please
visit www.hermitage.co.nz or meet Cher Knights at TRENZ on
Booth
1034.

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