For many people on Instagram, the end goal isn't necessarily engaging with people on the app itself, but instead it’s sending your community to a desired website. Most of the time that would be your own website, but sometimes it's an event page, a post on Facebook, or an article about your business.

You can save images from your own profile, from anyone you follow, OR even from people you don’t follow. Just click the little banner image under the photo/video on the right-hand side of your phone. Hold down the banner image to get a popup. Then you can either save it into a folder you already created or click the little cross where you can create a new folder.

2018 has truly been a pivotal year in my decade-long entrepreneurial career. I went from managing social media accounts for several brands to focusing on my own brand, writing for several publications, and working with a few marketing and PR agencies on projects. Now I look to Goals for 2019…

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.