Adrian Walker of the Boston Globe reports that the Boston Red Sox will air an anti-racism public service announcement at Fenway Park before their game on September 28. This is part of a large campaign backed by the Sox, the Boston Bruins, Boston Celtics, New England Patriots and New England Revolution “featuring athletes calling on fans to take a stand against racism and hate speech at sports venues.”

Red Sox CEO Sam Kennedy tells the globe that the Jones incident is what inspired the PSA campaign:

“When the incidents in May occurred, one of the first things we recognized was sports teams are high-profile, and we have the opportunity to help lead a high-level discussion around this,” he said. “We wanted to take the lead in taking a stand against racism.”