Hezbollah consistently minimized the number of their own dead, a public-relations strategy that simultaneously suggested they were not being hurt by the Israeli attacks, and that most of those being killed were innocent civilians. The strategy was so effective – and so infuriating to their enemy – the Israelis eventually launched a bizarre counter-campaign, showering south Lebanon with leaflets that listed the names of scores of Hezbollah fighters they claimed to have killed, and demanding Hezbollah admit it. Only when the shooting stopped did it become clear that Hezbollah had, in fact, suffered far greater casualties than they had previously let on, as funerals for their fighters took place throughout the country. By then, however, reality no longer mattered; Hezbollah had long since won the war of perception.