Lucy Battersby

While many football fans and commentators get obsessed by the injuries, scandals and romances of AFL players, one man is more interested in what kind of small businesses players are launching or supporting.

When people were warning about the potential downsides to globalisation back in the 1990s, I don't recall anyone mentioning excessively uncomfortable clothing labels. They just kept banging on about an economic race to the bottom, not an itch on your bottom.