BTB #20: Giving It Away: Free Lunch or Unrealized Opportunity?

Beyond the Book host Christopher Kenneally leads a provocative panel discussion at BookExpo America 2007 — “Giving it Away: Free Lunch or Unrealized Opportunity?” — which looks at the dilemma facing publishers and authors alike, for whom control of content is traditionally of paramount importance. Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail; David Langevin, VP and director of Electronic Markets for Houghton Mifflin; and Ben Wolin, co-founder and CEO of Waterfront Media, make the case for “free” or not.