Author

Daniela Fantaziu

Online marketing definition

Online marketing, also known as internet marketing or digital marketing, refers to all marketing activities including advertising which involve web and email efforts to drive sales and increase traffic of websites. Its main areas are Online Advertising (also known as PPC from Pay Per Click) through search engines, display network, and social media channels, Search Engine Optimization, Email Marketing, and Content Marketing.

Picture this – 10 years ago there were no such jobs as a Digital Marketer, Social Media Marketer, Content Marketing Specialist or SEO / SEM specialist. However, when the online advertising environment developed, all these jobs popped out of nowhere.

Heatmaps are the new black — and my favorite joke about it is that at a bar I would love to have a heatmap to see who is looking at me, when and where specifically. But in advertising and marketing – oh, boy!

When we talk about banner ads, we think about the product that is sold as one that is priced small to medium. Rarely, expensive goods would be advertised with the old-fashioned banner ad. But creativity has no limits, and you can experiment in any industry – even in the car industry.

If you and I would have one dollar and share it with each other, we’d have one dollar each. If we have an idea each other and share it — we have two ideas each. Sounds like the TLDR version of this post, but it isn’t just that. But you knew that already, right?

Every brand has a personality and every marketer/designer should know how to speak its language without using any words. Easy, right? But branding is a full-house game constructed around conveying a message, building experience and constructing a relationship with the audiences.