Imaginext is a line that kind of snuck up on me. It started out cool enough when they started the sub-line that included DC Comics Batman characters. Then that sub-line became it’s own line and kept expanding and started seeing things like cool playsets, vehicles and villains! Lots of villains.

Then they started moving beyond just the Bat-family into the larger DC Universe and we started to see bigger playsets, Green Lantern Corp members, invisible jets, female characters and this year really expanding into a full on Justice League.

I had picked up a few characters here and there, but this year with characters like the Flash, Red Tornado, Green Arrow, Cyborg and Brainiac it because a line I could no longer resist.

Just this week I bought the Kohl’s exclusive 6 pack as well as four 2-packs and Gorilla Grodd from Target. And with the reveals we are doing this week… you can see they are going even deeper into the DC Universe with characters and vehicles.

The first DC Comics reveal we have is the Blue Beetle and vehicle. The figure is the modern, Jamie Reys version of the Blue Beetle. He comes with a pretty sweet Beetle-mobile.

The Blue Beetle Vehicle features a backwind motor and a spring loaded launcher arm to fire the 2 included Beetle Bombs

Thank you to the Imaginext team for letting us do this week of reveals!

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.
In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.
He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.
In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.
Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.
But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

This amazing action figure line has the potential to be one of the most epic DC lines ever. It bite me hard also and its my primary collection fix right now. The cool thing is I as a dad collect but I can double up for the kids so we all eagerly wait for new releases. The first thing that the serious collector can get into as well as being a fantastic line for the children. Fisher-Price keep em coming.