Italian Book Review of Website Optimization Secrets

Summary: In this in-depth review for an Italian IT portal, Paulo De Nictolis concludes that the "text is full of practical advice, and [it has an] excellent companion site."

Paulo De Nictolis has reviewed the Nighthawk book for the main Italian IT portal Programmazione.it. In this in-depth review, Paulo concludes that the "text is full of practical advice, and [it has an] excellent companion site."

"Every now and we need to think revenue. This text is the pair with the extraordinary High Performance Web Sites, adding to technical matters relating to benefits related to visibility in search engines, pay-per-click campaigns, and metrics. The text is neatly divided into two parts. The author recommends the first part to managers for those SEM techniques, in my opinion you can also reverse the recipients, or web developers would be advised to read the first part on the issues of marketing and SEO (Search Engine Optimization), and the manager could read the second part, about web performance. The final chapter on optimization metrics is considered the trait d'union between the two souls of the book."

The above paragraph is a rough translation of the Italian opening paragraph reproduced below: