Boxes of fresh produce will soon be heading to homes all over the Midwest, even if the contents inside are a little ugly.Imperfect Produce is an online grocer that buys food that doesn’t meet grocery store standards. They then sell it at a discount."Our goal is to take all the food wasted in the field, and food that never hits people’s tables and really go after it, and I think that’s really what’s inspiring a lot of people to want to sign up for our service," CEO Neil Neufield said.Customers can subscribe online and customize their orders, including what they want, how much and how often.Neufield said customers can save up to 30 percent off store prices."Our customers really get a kick out of a wonky looking piece of fruit or really small onions. So for us, it all tastes the same, and our goal is to help the farmers and really help our country rescue as much food as possible."Watch the video above to see the full story.

KANSAS CITY, Mo. —

Boxes of fresh produce will soon be heading to homes all over the Midwest, even if the contents inside are a little ugly.

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Imperfect Produce is an online grocer that buys food that doesn’t meet grocery store standards. They then sell it at a discount.

"Our goal is to take all the food wasted in the field, and food that never hits people’s tables and really go after it, and I think that’s really what’s inspiring a lot of people to want to sign up for our service," CEO Neil Neufield said.

Customers can subscribe online and customize their orders, including what they want, how much and how often.

Neufield said customers can save up to 30 percent off store prices.

"Our customers really get a kick out of a wonky looking piece of fruit or really small onions. So for us, it all tastes the same, and our goal is to help the farmers and really help our country rescue as much food as possible."