[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Gothenburg, Sweden - May 10, 2013/Entropia Universe/ - Entropia Universe AB,
operator of the largest Massively Multiplayer Online Real Cash
Economy (MMORCE), announced today that it has auctioned off a newly
discovered moon in Entropia Universe. The moon went for 1.5
million PED, the virtual currency used in Entropia Universe, which
equals $150 000 in real-world money.

The winning bidder, Jan Terje Egeland (whose Entropia Universe
alter-ego is "Modified Akoz Power"), will have the opportunity to
get a return on the $150 000 investment through revenue sharing
with MindArk from all activity on the moon. This includes the
activities of other players, as well as the ability to recruit new
Entropia Universe participants and net a share of any revenue they
generate from their activities anywhere in Entropia Universe.
Jan will also get the chance to work closely with the MindArk team
throughout the estate's development process with direct input on
important design decisions.

"This is a great example of how MindArk includes players like
myself to truly participate in, and shape the universe," said Jan
Egeland. "I hope for a long and fruitful partnership with
MindArk."

Once the moon, which has been named "Monria", is operational,
Jan will assume the role of Monria's operator. The moon
estate includes a Lunar Command Center and two Lunar Habitats,
along with eight subsurface caverns filled with unique creatures
and rare resources. The new moon, Monria, is expected to be open
for exploration in Entropia Universe Q2 or Q3 of 2013. For
more information on Monria, visit
www.monria.com.

Entropia Universe is the largest Massively Multiplayer Online
Real Cash Economy (MMORCE) game in the world. Players have no
monthly costs, but deposit and withdraw real funds for their
adventures on any planet in the Entropia Universe. For more
information on Entropia Universe or to download the free game
please visit
www.entropiauniverse.com.

About MindArk

Based in Gothenburg Sweden, MindArk is one of the city's largest
video game publishers contributing the to the thriving development
community. As the publisher of Entropia Universe, a game space that
encompasses multiple planet partners, each with their own unique
setting and gameplay style, MindArk focuses on the development and
maintenance of the platform. This allows other companies to
create unique content for their planets in the game universe and
provides an environment in which a real cash economy can
flourish.

For more information on MindArk please contact us at the email
below or go to our website at
http://www.mindark.com.

About Entropia Universe AB

Entropia Universe is the largest Real Cash Economy Massively
Multiplayer Online Game in the world. Entropia Universe offers
players the ability to participate in a unique virtual world where
they have no monthly costs. Its innovative real money economy uses
a virtual currency which has a fixed exchange rate with the US
dollar. This allows players to deposit and withdraw real funds for
their adventures on any virtual planet or in the real world.
Entropia Universe uses a state of the art graphics engine to
deliver the highest quality visuals in an MMO today.

For more information on Entropia Universe please contact us at
the email below or go to our website at
www.entropiauniverse.com.