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There is something like a lag in the links you build and seeing them within the SEOMoz data. Like mentioned in the last update about the Mozscape: "Since this index was kicked off January 14th, the latest crawl data is really fresh! There is just over 30 days of crawl data in this index, the majority being crawled in January, but some crawl data as old as mid-December.". So you can expect within the next update (parts of) your data could become available.

The Mozscape was last updated on January 25th, so anything after then would obviously not be picked up by Mr Roger Mozbot. I understand that you would have built links before then, but just as a useful reference you can find the update schedule here and the history of updates here.

Now, as for why Roger didn't pickup those links earlier in the month, it could be for a number of reasons. On the Mozscape side, while the index does pick up a huge 70 billion URLs, this is not as much as Google's own bot, or indeed that of MajesticSEO or Ahrefs (what Roger lacks in size, he definitely makes up in accuracy).

One of the other likely reasons is that the mozbot, or any other bots including the Google one, haven't crawled your webpage yet or taken it into account for their index. I'm not sure where you've put your guest posts, but if they're deep within category pages or are not easily linked to via a blog page, site navigation or sitemap, it might take a little longer for the bots to recognise the link. This is where social signals can really help, as they not only get the page indexed quickly (although that probably isn't the problem here), but it can get the Google bot (and subsequently other webcrawlers) to recognise the link within it at a faster rate.

My advice would be to first check your recent backlinks in Ahrefs and MajesticSEO - both have limited free versions that should let you do this. If neither bot can find your recent guest post links, I would then look at encouraging Google and those bots to find your link. This can be through social signals, ie sharing the posts on your social media channels, or referencing and linking to the posts within your own blog posts (provided that the link to it has some relevancy).

Thanks that's good to know - it could well be that there is a lag for now, and hopefully we'll get an SEO boost in Feb thanks to January links. I guess it highlights the difference between SEOMoz and Google and reinforces that I shouldn't be optimising my site for SEOMoz, but for the search engines!

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