Heart & Stroke Foundation Identity Redesign

Graphite Pencil / Branding / Logos / 2017

The Heart & Stroke Foundation of Canada is a national charity with the mission to prevent heart disease and stroke, leading causes of death and hospitalization for Canadians. With more than 125,000 volunteers and 1 million donors, it needed a cohesive visual system that would help organize and explain its many initiatives to a diverse audience. The new identity establishes an iconic, recognizable brand for the organization as it seeks to connect with Canadians and reignite passion for the cause.

Credits

Art Director

Paula Scher

Designer

Jeff Close

Design Agency

Pentagram

Client

Heart & Stroke Foundation

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