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In 1992 the Element seed was planted, their goal was simple: to be the best they could be in the most honest and honourable way possible. The first incarnation of Element came in the form of a small collaborative company from the East Coast, called Underworld Element. Inspired by the hip-hop movement and using a mixture of urban styles to reflect a raw and controversial vibe. Today they cotinue to create art, direction and message on the constant path to bring progress to skateboarding.