The sun is shining, the sky is bright blue, and when we stepped up to the entrance of the Rothco offices, we were greeted by this little guy…

The end of another school year is quickly approaching and every year, the graduating class of the Dublin Institute of Technology’s (DIT) MSc. in Advertising programme are divided into two groups for their final project. Each group is given a brief with a six-week deadline. At the end of this period, the opposing teams present their pitches to the entire Dublin industry. In addition to sending out invitations, this year’s entrants have included a little ambient, guerrilla advertising strategically placed in front of Dublin’s top agencies.

Learn more about the students and today’s pitch on their website: www.adgrad.ie

Last week, Art Director Paddy Thunder received the Gold award at the BestYET Advertising Competition in Vienna, Austria. This is the second year in a row where an Irish team walked away with the top prize!

A few members of the Rothco crew spent three long, busy weeks creating this ad in the South of France in the picturesque towns of St Paul de Vence, Frejus and Valbonne. They were all a bit tired once they finally came back to Dublin. But we think their long nights and busy days were well worth it…