Maddock Douglas

If you are an insurance company marketing executive wondering about how to tackle the Gen Y (or Millennial) market, trying to crack the code can be exhausting. Brace yourself. There’s something you need to know.

Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing. This last word of these two sentences make up the key to the creativity castle. When creativity meets commercialization, you have innovation.