Kaya Skin Clinic launches new sunscreen

Dubai, July 21, 2013

Kaya Skin Clinic, a skincare provider in the region, launched its new sweat-proof suncreen in the UAE and Oman.

The new sunscreen is part of the Kaya Advanced Range, the skincare products range which is designed by dermatologists. The range includes products which offer unique benefits and cater to various skincare needs.

The sunscreen is an SPF 30+ water and sweat-resistant sun protection cream which delivers up to eight-hour broad spectrum protective shield against harmful UV-A and UV-B rays, said a statement.

It is non-greasy and allows the skin to breathe and can be used as a protection formula for sports, swimming, a day at the beach or during the hot summer days. It uses the liposomal nanotechnology and is free of Paraben – chemicals used as preservatives, PABA, zinc & titanium particles, it said.

Debashish Neogi, executive VP and regional head, said: “Since our inception, Kaya has always believed in offering a very comprehensive and customised approach to skincare. With our R&D team, we developed the perfect solution in our advanced product range with the Kaya Sweat-Proof Sunscreen. The new product offers a wide array of high quality and effective skincare solutions to restore the glow and vitality of the skin even in hot sun.”

The launch of the cream follows extensive consumer survey and research which revealed the need for a sunscreen which protects the skin for a longer duration of time and does not get washed away with the sweat or after a swim, he added.

Kaya Advanced Range is based on superior formulations and contain exotic botanical extracts and vitamins known for their efficacy. These products integrate perfectly with Kaya’s acne and other skincare services and are available at Kaya Skin Clinic outlets in the UAE and Oman. - TradeArabia News Service