Cases Strategic Marketing Management Integrated PDF 6145abccc

Cases in Strategic Marketing Management: An Integrated Approach PDF

by William J. McDonald : Cases in Strategic Marketing Management: An Integrated Approach

ISBN : #0023794240 | Date : 1997-11-25

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PDF-9e5a2 | The book and cases are designed to help readers gain an appreciation for the types of issues in marketing strategy management and develop the analytical and thinking skills necessary to make good decisions in real-world marketing situations. This paperback book offers a collection of marketing problem cases of actual firms, describes a methodology for analyzing cases, and provides acc… Cases in Strategic Marketing Management: An Integrated Approach

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Cases in Strategic Marketing Management: An Integrated Approach by by William J. McDonald

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