JD.Com Ties Up With FamilyMart to Rush Duck Neck and Stinky Tofu to Mainland Couch Potatoes

China’s second-ranking e-commerce platform, JD.com, is now the country’s number one couch potato enabler, serving up fast food, Oreos and stinky tofu straight from the nearest FamilyMart convenience store to the comfort of every Internet user’s living room.

Under the terms of a new agreement signed between the online shopping provider and Japanese convenience store operator FamilyMart, JD users will be able to have food delivered to their doors from any of FamilyMart’s core locations in Beijing, Shanghai, Shenzhen and Chengdu within one-half-hour, anytime 24 hours a day, according to a press release by the company.

The services are being added to JD’s online food ordering and delivery platform Dao Jia (京东到家), which already sells products from global rivals 7-Eleven and Lawson. JD said it expects more than 500 FamilyMart stores and 3,000 7-Eleven and Lawson shops to join within this year with the Dao Jia already featuring some 4,000 convenience stores.

Jingdong Raises the Stakes in O2O Battle

Convenience stores listed on Dao Jia recorded a three-fold annual surge in total sales volume in January, while 7-Eleven stores leaped 400 percent in the same period, after the brand joined the platform in 2016, according to media reports.