Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.

Is Amazon Planning its Own Spotify?

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Speculation about Amazon's own streaming music service is heating up after Digital Music News posted a contract it says it obtained from sources like "smaller publishers and rights owners, who are being handed ‘take it or leave it' terms without the ability to negotiate." The article also claims that bigger groups are being offered larger sums of money.

The contract suggests that the service would be included as part of Prime memberships, though it's still unclear how much streaming content would be offered to members. Though there is no word on when the service would actually launch, Digital Music News says rights owners are being asked to sign the contract by May 1, 2014.