One of the drawbacks of USB, no matter the version is the limited range of 5m, not an issue for most home users, but known to be a big problem when it comes to a lot of vertical markets. With USB 2.0 it was easy enough to extend the connections over an Ethernet cable with the help of some signal boosters, but USB 3.0 required a different solution and VIA Labs seems to have come up with a solution to the problem with some help of fibre optical cable.