Eller det robotiserade bidragssystemet som felaktigt klassar svaga grupper som bedragare? Quis machinabitur ipsos machinatores? Som John Naughton skriver i The Guardian:. Now mathematics, engineering and computer science are wonderful disciplines — intellectually demanding and fulfilling. And they are economically vital for any advanced society. But mastering them teaches students very little about society or history — or indeed about human nature. As a consequence, the new masters of our universe are people who are essentially only half-educated.

They have had no exposure to the humanities or the social sciences, the academic disciplines that aim to provide some understanding of how society works, of history and of the Fortsatt minus for fondsparande 3 that beliefs, philosophies, laws, norms, religion and customs play in the evolution of human culture.

We are now beginning to see the consequences of the dominance of this half-educated elite. Engelsk version av denna text: Who will engineer the engineers? Med Nathalie som ciceron dras man alltid med, in i en entusiastisk framtid. David har doktorerat i kognitionsvetenskap och publicerat ett flertal artiklar internationellt. You are about to give a presentation.

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Do you know why you are presenting? Are you clear about your desired result? Have you decided what you want people to think and feel during your presentation, and, more importantly, what you want Fortsatt minus for fondsparande 3 to say and do afterwards? If your presentation makes no difference to anyone, is there any reason at all to give it? My personal wish is that my audience goes away changed at least to some degree.

I want them to be ready to act differently in some way. Again, the first question to ask is:. When you have thought about the question, write down your answer. If you have more than one answer, then write them all down. You can certainly have more than one desired outcome. Remember that you own the purpose of your talk.

That purpose can be big or small, altruistic or selfish. You decide what it is. Being clear about why you are presenting will improve your presentations tenfold. This is a great start, but how do you go from knowing your desired result, to achieving that result?

Here are four follow-up questions that will help you track your path from purpose to result. The next question to ask is:.

To get your audience off to a good start, think about who they are: Then look at each transition and make sure that the audience can follow along. I encourage you to start by making it overly obvious how one idea leads to the next.

If you are unsure of what your argument actually is, break your talk into 5—10 bullet points. This is the subject of the next question:. During your talk you will tell stories, cite facts, make claims and draw conclusions. Will the audience believe you? What are the things that your audience might doubt? There are two kinds of things that they might contest: To win them over you must establish your credibility as a presenter and the credibility of your facts.

Your personal credibility hinges on how you conduct yourself and on your reputation. Make sure to get a good introduction before you start, and then present professionally. As for the credibility "Fortsatt minus for fondsparande 3" your facts, the willingness of people to accept them will increase if your claims are easy to understand and if you cite credible sources and evidence.

Even if your audience understands and believes you, they are not Fortsatt minus for fondsparande 3 to do anything unless they also care.

What would make them care? What would make a difference to your audience? Try to put yourself in their shoes. Look for things that would make their lives simpler and better, and for things that align with their values and the kind of people they want to be.

These are all things that people care about. Your audience will feel that you are speaking to them if they can recognise themselves in what Fortsatt minus for fondsparande 3 say. Are you solving a problem that they have, or answering a question that is on their minds? Are you at least entertaining? Can you surprise them? Can you rouse their emotions? These are all paths towards engagement.

We are almost there. Getting your audience past the final hurdle is the topic of the last question. Your audience is now ready. They believe you and they are engaged.

They will not acthowever, unless it is abundantly clear to them what they should do, how to do it, and when to do it. To make it easy for your audience to act, summarise what you want them to remember and present it in a memorable form. This can be as simple as Fortsatt minus for fondsparande 3 handful of well worded bullet points, or a well-crafted slogan. Suggest a simple first step and also a trigger for when to perform that action.

I really want you to remember the five questions and try them out. That is why I wrote this text. To help you remember them, I have summarised them below and created an acronym. This is why we took on the challenge to explore how we might shift behaviour in a public space, and positively influence the experience of that space.

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This was followed by an intense couple of days of research and experimentation, as well as a follow-up seminar where we shared our results and insights.

More about Human Spaces here! Demographically biased personas hinders the understanding about the really important user behaviours, needs and expectations in the context of use. By dressing users in demographics and photos, personas make readers fill in with their own assumptions.

All of inUse courses here, visit Academy! At that time there were simply no educations to become that, so I succeeded by reading a lot of research papers and learning by testing pieces in my assignment, and discussing with the small number of peers there were in Sweden by that time. Remember, the internet was not yet there to help…. So, I lived and learned through the revolution of graphical interfaces, the PC, the web and now finally!

If users succeed, the gain can be great. When users fail, the cost is immense. I just loved the title, since I actually trained to work in mental care before considering working with digital services.

But most of all i liked it because of the content, where many struggles of a UX: At the time that I read Fortsatt minus for fondsparande 3 book I had finished a research project on how to help business to describe their needs in ways that could ensure business benefits. And started outlining the idea on Impact Mappingthat saw the public light in I was taken by great surprise on the explosion of demographic based Personas, that came as a result of Coopers suggestion. I read the book as Personas where more of user behaviours than demographics.

Up to today, I meet companies that describe their users by demographically biased personasinstead of clustering user behaviours and expectations. During the years of my practice I experienced the danger of Personas.

As they give a lot of demographic descriptions they actually hinders the understanding on the only important thing, namely user bahaviours, needs Fortsatt minus for fondsparande 3 expectations in the context of use.

By dressing users in demographics and photos they make readers fill in with their own assumptions, based on their knowledge. And that is really bad for doing intentional design. Description on what users do, need Fortsatt minus for fondsparande 3 the context for their use. The discussion about Personas, have been around for some years now.

The impact map is centered visually and logically around the intended Business Fortsatt minus for fondsparande 3 that this future or existing service could bring, if designed right. Then the users are described by their behavior in their specific context of use and expectations for the solution.

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Or if you want to see it from a business perspective: By making the description of use in this manner, it also opens up for another intrinsic part of the user description in an Impact Map, namely that users are prioritized, based on their contribution to the Business Impact. This is a very strong concept of the Impact Map, bringing lot of information to designers, developers and managers on what to spend money and time on.

Remember though, "Fortsatt minus for fondsparande 3" what you see here is a polished result after research, analysis and decisions by business. To get there you will need to iterate. By actively avoiding demographics, user descriptions are now fit for a deeper understanding of user needs.

Eller det robotiserade bidragssystemet som felaktigt klassar svaga grupper som bedragare? Quis machinabitur ipsos machinatores? Som John Naughton skriver i The Guardian:. Now mathematics, engineering and computer proficiency are wonderful disciplines — intellectually trying and fulfilling. And they are economically vital for any advanced society. But mastering them teaches students very barely about society or history — or indeed about someone nature.

As a consequence, the late-model masters of our universe are humans who are essentially only half-educated. They have had no exposure to the humanities or the social sciences, the academic disciplines that aim to support some understanding of how society works, of history and of the roles that beliefs, philosophies, laws, norms, doctrine and customs exploit in the formation of human good breeding.

We are then beginning to have a word with the consequences of the dominance of this half-educated elite. Engelsk version av denna text:

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