Good coffee is hard to find. I'm on a mission to make it easier. I started in Korea, moved to Sweden, and now I'm in New York, hunting for the best, and sharing the journey with you here.
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Huell Howser on LA’s New Coffee Culture

Huell Howser has had a number of shows on public television exploring California’s many hidden gems, history, and culture, and he’s something of an institution with his primary show, California’s Gold, spanning 18 seasons. I grew up watching them, though sadly he passed away last week, so in memory I thought I’d post a video of his show’s exploration of LA’s budding specialty coffee culture circa 2009. It’s a half hour episode featuring LAMILL Coffee, Eton Tsuno who was working with them at the time, a lot of PR, conversations with customers about their experience, and Huell flipping out over latte art. Enjoy!

3 comments

I love how he is just on the verge of almost ridiculing this new “chapter of the coffee story” (and it certainly seems ridiculous from this point of view, at least to me.)
Love how clueless that customers are regarding the coffee they’re drinking or why they’re even at that coffee shop.
Kinda makes you wonder if it’s really the coffee that’s the driving forceof this new movement or just the novelty of these cool brewing methods and the “exotic”-ness of the coffee.

Aaron Frey says:

Jan 12, 2013

I think gadgets are overly fetishized, but it’s great marketing. Whatever LAMILL’s reputation is today, I can attest that back in ~2007 I had some delicious, eye-opening coffee there. Still remember how strongly an Ethiopian coffee they served smelled and tasted of blueberries.