Lina Kingston

at Reader's Digest Association, Inc.

Work experience

EXPERIENCE

READER'S DIGEST ASSOCIATION, INC., 1997 - 2009

Senior Digital Consumer Marketing Manager 2003 - June 2009

Promoted to take on increased responsibility in the digital marketing arena, for this leading on- and off-line publisher. Manage online consumer marketing, with a direct report into division head, for Every Day with Rachael Ray, Reader's Digest, Family Handyman, Selecciones and others.

Summary

SENIOR DIGITAL MARKETING MANAGER

ONLINE MARKETER with 10 years of experience managing consumer efforts for household brand names in the media space. Adept in driving traffic, increasing revenue and growing customer acquisitions for established brands as well as new business launches. Core competencies include:

Search Marketing * Online Branding * E-mail Marketing

E-Commerce * DM | Drive to Web * Strategic Partnerships

E-Newsletters * Social and Viral Marketing * Affiliate Marketing

Interest

My family

Reading

Fundraising

Traveling

Hiking

Foreign Languages

Salsa | Latin Dancing

Education

BBA

References

Rosemary Maggiore

Lina and I worked together at Reader's Digest and once I moved to Rachael Ray Digital, we worked as business partners.

She has a command of the online direct marketing business and is very responsive and bright.

She is a pleasure to work with!

Jamele Polk

“Lina is a professional, intelligent and resourceful online marketer;

Lina has left her mark on Reader’s Digest, helping shape our digital strategies and grow the online business year over year.

I admire her strong work ethic and willingness to push the envelope.

She has been a tremendous asset to the Consumer Marketing team

Diane Dragan

Lina is an enthusiastic consumer marketing professional.

While developing her own marketing plans and strategies at EVERY DAY WITH RACHAEL RAY, she was always eager to work closely with the online editorial and business groups -- not only to keep projects on brand but also to maximize revenue opportunities

Elisa Halperin

LIna is a creative and strategic web marketer.

She is organized and thorough and someone who's insights have contributed to the organization's increased performance.

She brings a great enthusiasm to any project and demonstrates a can do attitude