REpossibility

The stories of companies that succeeded because of their challenges

(not despite them)

All companies begin with a possibility. It’s what gets them started. But it’s often not what makes them succeed. More times than we think, that original possibility is snuffed out by a changing marketplace.

That’s when a company needs to take a second look at its market — who it is serving and why they would buy. It’s that REpossibility that powered these five very different companies to break into the Fortune 100 or become part of their country’s culture or even… a global empire.

More importantly, this book identifies the steps of REpossibility that YOU can take – to REjuvenate your company’s growth… even before you face a life-threatening crisis!

The business acumen and personal style at B2P Partners has consistently led to successful, results-driven engagements. They are true business partners. They uncover new ways of thinking about traditional problem areas and work tirelessly within tight constraints. They offer a unique and outstanding blend of strategic consulting and research skills.

Freddie Baytos, Research Director, Deluxe Financial Services

In my 20+ years of marketing experience, I have not met another team with their strategic thinking skills. I would be thrilled to work with them again.

Nancy Bristow, CMO, BrandWise

B2P Partners brings a legacy of incredible cooperation with their clients. They became an extended part of our marketing team. They are true professionals.

Steve Murchie, Product Manager, Microsoft

B2P Partners was an invaluable creative partner in coming up with a way to attract our target. By thinking outside the box, they helped us overcome substantial marketing obstacles. We would definitely want to use them again.

Dale Sleppy, Marketing Manager, Microsoft

In my thirty years in marketing I have not met someone who is better able to derive insights from customers. It was great to see the way they think – I got an education just working with them.

Tim Walker, Senior Group Product Manager, Baxter Healthcare

B2P Partners is truly dedicated to their client's success. I have seen them do whatever it takes to get the assignment done impeccably, even if it means putting in extra hours of work!

Dr. Peter Spitzer, CTO, Provident Health System

B2P has the talent to really get to the bottom of things by asking the critical right questions. Still, they are always very respectful, sincere, and open, so people immediately feel at ease when talking with them. They truly live out their company purpose and this has produced the best outcome possible for us!

Pierre van Doorn, Senior Marketing Manager, Reed Elsevier

The B2P team is terrific. Their workshop was one of the best, most engaging and most insightful meetings that I have ever participated in. This was one of the best engagements that I have had with any outside firm

Jim Nuckols, SVP, Marketing, Sharp Healthcare

I have hired B2p numerous times over the years. Their combination of business acumen and research experience makes them more insightful than any other group I've worked with.

Dennis Flynn, VP, Marketing Communications, Maxwell Technology

B2P is really a more than professional partner. I really appreciate their expertise and personal spirit in combination with depth expertise. I'm really looking forward to the next project steps with them.

Thomas Michael Koller, VP Communications, Siemens

B2P is a great partner! They are easy to work with and super-effective. Their collaborative style allows us to engage in an agile fashion. I recommend B2P without hesitation!

John Eng, CMO, Tradeshift

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