DIGITAL DISRUPTION

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OVERVIEW

Digital disruption used to be about new entrants upending incumbents to re-write the competitive rules. Now the incumbents are back in the game, using digital to drive business advantage. Redefining the rules, roles and resources to become giants of disruption.

SYMPHONOLOGIE

Witness a unique symphony created from the sentiment of today’s business world. Symphonologie is a multi-sensory experience inspired from artificial intelligence methods and built by a team of strategists, creative technologists and musicians. It’s a fusion of business and technology with awe-inspiring results.

Hannah is a programmer, artist and musician from New York City. Her TransProse artificial intelligence program analyzes emotionally charged words in text and converts them into musical melodies. For Symphonologie, she analyzes the collected writings and source material around issues at the intersection of business and technology—and uses her program to generate a series of musical motifs that match the business sentiment.

Rare Volume is a design and technology studio in New York City, specializing in motion, creative code and interactive installations. They utilize techniques from visual effects and motion graphics to drive interactive experiences, marrying visual design and code. In Symphonologie, they create visual art to accompany the live orchestral performance, connecting the business sentiments to the music it inspired, and bringing to life the full impact of this unique, immersive experience.

Mathieu is a celebrated French composer living in Paris. His award-winning work includes musical scores for 20 films, as well as an array of compositions for musical theater and commercials. He is playing dual roles for Symphonologie: composing a full symphonic arrangement based on the machine-generated melodies, and conducting the orchestra for the live debut performance.

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