The ATTA’s Adventure Travel Industry Sourcebook will provide for the first time clear definitions for the confusing array of adventure tourism terms that have appeared in articles and travel brochures in recent years. If we in the industry aren’t clear about what distinguishes nature travel from eco travel, adventure travel from geotourism, it’s not surprising to learn that travelers are also confused.

One simple way to interest people in exploring adventure travel options, and give them the confidence to step out and try something new, is to be clear about what adventure travel can offer. The Adventure Travel Industry Sourcebook will provide definitions for commonly used terms as well as a categorized listing of tourism industry associations, adventure and eco travel associations, and tourism policy and research organizations.