3dluvr: Could you tell us how do you see the future of the post industry in the Soho for small-middle sized companies?

Sedley Brown: Tough, more and more companies are being formed in the small-medium size bracket, which means that the competition is rising. This is something I welcome as it pushes the boundaries and keeps the industry competitive. It is important to stand out from the crowd and offer services or skills that are not offered in other studios.

3dluvr: Finally what advices could you give to the young - graduated 3d artists to find job in the 3D Industry? and how difficult do you think is this process.

Sedley Brown: The process is strictly based on talent and the quality of an individuals reel. My advice for any young artists, is to work on your reel, and keep working on your reel. Push your limits and goals and once you've reached them, set new goals; there is no creative limit in this industry.