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A new animated film, opening this weekend, marks a hugely significant moment in modern pop culture. The Croods, a comedy about the travails of a Paleolithic family, features a cuddly pet sloth—yet another (very) slow but sure step in the sloth’s path to complete world domination.

The evidence is incontrovertible. The Google trends graph of searches for the term “sloth” was once a series of modest peaks and valleys, reflecting the fluctuating interest in the animal (or deadly sin). Then everything changed. Interest now is historically high; earlier this week, BuzzFeed published its epic list of the 25 Greatest Sloths the Internet Has Ever Seen.