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Making Every Day Pancake Day

Background

Over the past 30+ years, De Wafelbakkers has proudly sold frozen pancakes and waffles made with wholesome ingredients, warmed in the microwave in just 60 seconds, with "like grandma used to make" taste, in family-sized bags at an affordable price.

From importing waffles directly from Holland in the '80s to now boasting two U.S. manufacturing facilities in GA and AR, and 83% ACV, De Wafelbakkers is an award-winning CPG brand directly taking on competitive giants such as Kellogg's and Quaker Oats.

As a smaller regional brand several years ago, Shared Vision initially launched integrated marketing campaigns in second tier markets with 95%+ ACV including Charlotte, NC and Nashville, TN using traditional broadcast tactics, in-store activations and FSIs. Now as a national brand, our challenges and opportunities have evolved.