EMERYVILLE, Calif.--(BUSINESS WIRE)--The athletes and foodies behind CLIF Builder’s® understand that the body
requires varying amounts of protein based on the intensity of a workout
or endurance challenge. For that reason, CLIF is expanding the Builder’s
line with Builder’s MAX™ – a great-tasting, power-packed protein bar
crafted for the most intense workouts. With the addition of MAX, CLIF
Builder’s now offers 10, 20 and 30 gram high-quality protein bars, all
without artificial sweeteners, trans fats or ingredients sourced from
GMOs.

Builder’s MAX is made with TriBuild™ protein, a proprietary blend of
whey, soy and casein, and is specifically crafted to support muscle
growth and recovery. MAX contains both fast-absorbing proteins that go
to work quickly to promote muscle growth as well as proteins that take
longer to absorb, which can help extend the muscle growth window. On
shelves at retailers nationwide (SRP: $2.69), Builder’s MAX is available
in three flavors: Caramel Peanut, Chocolate Chip Cookie Dough and Mint
Chocolate Chip.

“CLIF Builder’s is committed to offering great-tasting products that
align with the needs of athletes and active people through every last
rep, squat and sprint,” said Shirin Belur, CLIF Builder’s brand manager.
“The introduction of Builder’s MAX gives people another option to help
customize their protein intake based on the day’s activities and the
demands of the workout.”

CLIF Builder’s offers three bars in an assortment of flavors and with
varying protein levels:

Builder’s Snack Size for lighter workouts or rest days (10 grams of
protein)

Builder’s for everyday workouts (20 grams of protein)

Builder’s MAX with TriBuild protein blend to support muscle growth and
recovery after the toughest workouts (30 grams of protein)

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods
and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition
Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on
sports nutrition and healthy snacks, the family and employee-owned
company is committed to sustaining its people, brands, business,
community and planet. For more information on Clif Bar & Company, please
visit www.clifbar.com,
check out our Facebook page at www.facebook.com/clifbar
and follow us on Twitter at: www.twitter.com/clifbar.