i think you got me wrong ash.
i tried to say that this campaign lacks any logic as far as i got it: these surfers are improving their flexibility with the surf suits they're not wearing. or am i missing the point?

i think its supposed to mean that these suits are so thin and flexible that it almost feels like your not wearing a wetsuit....wetsuits are pretty stiff and it feels exremely strange when your wearing one....the correlation is a bit weak...but i found them funny...