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Amsterdam. Capital of the Netherlands with a stunning cityscape and architecture, earth-shattering technological innovation, and, above all, a hyper-competitive professional environment. Whether we are talking about digital, creative, business or education, Amsterdam is the name and entrepreneurship is the game!

The development of new communication means in recent years has turned into a genuine PR and advertising opportunity. The rise of the Internet together with the changes in the behavior of the media consumer triggered a special interest in improving the marketing techniques. Let’s briefly look into the importance of New Media in advertising, focusing on the campaign started for the HBO TV-series True Blood.