Experience Dynamics - User Researchhttps://www.experiencedynamics.com/training/seminars/user-research
enDiary Studies- will users love your product after they are done testing it?https://www.experiencedynamics.com/training/seminars/diary-studies-will-users-love-your-product-after-they-are-done-testing-it
<div class="field field-name-title"><h2>Diary Studies- will users love your product after they are done testing it?</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><h2>Diary Studies- will users love your product after they are done testing it?</h2>
<p>User testing is great but it only gives you a limited 'time-slice' of user behavior. What happens when users start using your product for more than one hour? What issues, confusions or obstacles do they run into over time? What does user adoption look like across time?</p>
<p>A diary is what is sounds like, a user takes homes a diary (usually digital these days) and records key moments of their day or experience with your product or domain. Sounds simple enough, but deploying, managing and interpreting diary study findings requires some key skills. </p>
<p>The Diary Study is one of the most under-utilized user research techniques for several reasons. First it's a self-reporting tool (you can't watch users at home), next getting users to play along with a research study requires motivation and often some coaxing. In this webinar, we will share with you secrets of how to deploy a diary study and get the most from your participants. </p>
<p>Participants will receive a FREE e-book: Secrets of how to get the most out of your Diary Studies</p>
<p><strong>Agenda:</strong></p>
<p>1. Why use a diary study?</p>
<p>2. Diary study: pros and cons</p>
<p>3. Types of Diary Studies</p>
<p>4. Diary study results- what you can expect to learn</p>
<p>5. Q+A</p>
<p>Participants will receive a FREE e-book: <em>Secrets of how to get the most out of your Diary Studies</em></p>
<p><strong>Who should attend?</strong> Product, Program, Dev, UX or Marketing managers; User researchers, UX Designers.</p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div>Fri, 10 Aug 2018 18:29:34 +0000Frank Spillers1526 at https://www.experiencedynamics.comPersonas in Actionhttps://www.experiencedynamics.com/training/seminars/personas-action-0
<div class="field field-name-title"><h2>Personas in Action</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p><strong>Personas:</strong> Persona development, personas, Field Studies, creating and using personas, persona best practices.</p>
<p>This seminar focuses on getting past personas as hype and concentrates on how to develop and use personas on your designs. We will focus on data sources, including tips for gathering and interpreting user data in the construction of personas. This seminar will take 3 real world design contexts (B2C website, B2B web application and product usability) and show you the real world challenges of applying persona data to a design.</p>
<p>Leveraging many years of experience with personas, Frank Spillers, MS will walk you through persona pitfalls and issues and guide you toward an understanding of when/ why/ how and where to apply persona insights to your design. Beyond marketing personas, this seminar will provide you with the knowledge to develop and apply personas to your user experience and design efforts.</p>
<p><strong>Topic: </strong><br />The hype over the last decade surrounding personas would have you believe that personas are cartoon characters, abstractions of user profiles…imagined in order to help you think about your customers. Personas are not intangibles. They are not 'shake and bake' customer profiles that the Marketing Department cooks up and expects designers and developers to work with. Instead, personas are living embodiments of user data and represent user behavior, intention and action. Personas are design tools. This seminar shows you how to develop and use personas effectively.</p>
<h4>Agenda</h4>
<ol><li>The politics of customer profiles and personas</li>
<li>Where does user data come from?</li>
<li>Gathering data: core techniques, tips and techniques</li>
<li>Developing your personas</li>
<li>Interpreting data and applying it to design</li>
<li>Persona pitfalls and cautions</li>
<li>Q &amp; A</li>
</ol><p><strong>Who should attend:</strong> Designers, Developers, Program or Product Managers; Business Analysts; Research and Development teams</p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p><strong>By the end of this UX training you will:</strong></p>
<ul><li>Have an in-depth understanding of personas and how to use them.</li>
<li>Be able to differentiate personas from other data gathering methods.</li>
<li>Avoid pitfalls of applying personas to your UX.</li>
<li>Be able to create personas. </li>
</ul></div>Fri, 15 Sep 2017 17:44:18 +0000Frank Spillers1478 at https://www.experiencedynamics.comUX Practitioner Certification - Bostonhttps://www.experiencedynamics.com/training/seminars/ux-practitioner-certification-boston
<div class="field field-name-title"><h2>UX Practitioner Certification - Boston</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><h3>April 20-22nd 2017</h3>
<h3>Learn how to take your interest in User Experience to the next level with our UX Certification.</h3>
<p>Details- User Experience Practitioner Certification</p>
<p>At the end of this course you will be able to conduct all aspects of User Centered Design, the core methodology including:</p>
<ul><li>Designing results-oriented User Interfaces with a high degree of usability.</li>
<li>Conducting all core aspects of User Experience.</li>
<li>Learn the ropes and avoid mistakes.</li>
<li>Planning, organizing and executing: Field Studies and Usability Tests for user needs analysis and interface feedback. This includes all aspects of ‘rapid ethnography’ from recruiting to moderating interviews, capturing data, creating personas, reporting on field studies and usability tests.</li>
</ul><p>Leverage UX Trainer Frank Spillers 18 years of corporate experience across industries like Healthcare, Financial Services, Banking, Consumer, Technology, Ecommerce and Education. </p>
<p>Experience Dynamics UX Practitioner programs will give you<strong> holistic and practical </strong>knowledge and practice with the core elements of User Centered/ Human Centered Design in the following areas:</p>
<p><img alt="" src="https://www.experiencedynamics.com/sites/default/files/UX-Practiotionar.png" style="float:right" /><strong>Ethnographic User Research:</strong></p>
<ul><li>How to do a Rapid Ethnography Create role-based design Personas.</li>
<li>Understand and powerfully use Role-based personas. </li>
<li>Generate your own research from set-up to moderation and reporting. </li>
<li>Master contextual user interviewing, data analysis and artifact gathering.</li>
<li>Develop an Outside-In approach to gathering user needs, desires, tasks and goals. </li>
<li>Learn to present field research powerfully.</li>
<li>Results and Quantitative vs Qualitative data.</li>
</ul><h3><strong>Interaction Design:</strong></h3>
<ul><li>Approach UX design strategy elegantly with Task-oriented Design.</li>
<li>Designing with and for personas, conceptual models and persuasion.</li>
<li>Learn how to apply the 10 key Google Material Design principles to your design. </li>
<li>UI Design Rules and how to apply them (or break them).</li>
<li>Learn the 16 Interaction Design Techniques.</li>
<li>Discover 16 User Interface Rules.</li>
</ul><h3><strong>Usability Testing: How to conduct Rapid User Tests.</strong></h3>
<ul><li>Create usability testing as a regular design tool: set-up, recruit, moderate and report on your user tests. </li>
<li>Learn to flexibly conduct a Remote, Unmoderated or Lab based test.</li>
<li>Become an exceptional moderator.</li>
<li>Rigor in testing, key issues and concepts. </li>
<li>Analyze and present data for better design decisions.</li>
<li>Learn logistic shortcuts for rapid Agile/Lean testing.</li>
<li>Emotion design research -validate your design's emotional value. </li>
</ul><p><strong>Time to complete:</strong> 3 Days </p>
<p><strong>Pre-requisites: </strong>None Typical audience: UX analyst, UX designer, Product Manager, Front-end Developer, User Researcher, BA, Designer. Note: This training is based on learning the real-world skills, with the intended use in real-world business contexts.</p>
<p><strong>Follow-up learning:</strong> UX Master Practitioner training (from Experience Dynamics, with dates to be announced in 2017). </p>
<p>Experience Dynamics provides User Experience Practitioner and Master Practitioner Certification based on our immersive instruction model, called Applied Learning. The UX Certification experience has 3 levels of learning and 3 levels of rigor we use to evaluate how well students acquire and assimilate skills. </p>
<p>Experience Dynamics UX certifications are modeled on our successful UX engagements with Fortune 500 companies globally. True to User Centered Design, we created our certification based on student-centered (user centered) learning. The certification, unlike other popular certifications in the industry that are based on theoretical or "best practice" concepts, is aimed at giving you practical expertise in User Experience research and User Centered Design skills. </p>
<p>EARLY BIRD TICKETS: $2500 then $2900 for regular pricing. </p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div>Sat, 28 Jan 2017 20:50:14 +0000Admin User1460 at https://www.experiencedynamics.comThe Secret to Discovering Your User's Needs- beyond Requirements and into Desirabilityhttps://www.experiencedynamics.com/training/seminars/secret-discovering-your-users-needs-beyond-requirements-and-desirability
<div class="field field-name-title"><h2>The Secret to Discovering Your User&#039;s Needs- beyond Requirements and into Desirability</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p><strong>The Secret to Discovering Your Users Needs- beyond Requirements and into Desirability </strong></p>
<p>Request this training now: <a href="https://www.experiencedynamics.com/modal/entityform/request_in_house_training/nojs">Book this Bootcamp</a></p>
<p>Many organizations gather requirements inside a box. The box is your business decisions that <strong>assume</strong> you know what users want. But do you, really?</p>
<p>Understanding user needs is perhaps <strong>THE</strong> most i<strong>mportant aspect</strong> of any user experience effort. Why? Because what users want and need trumps whether they can use it easily. If a design is missing compelling features, helpful functionality and engaging content-- users will simply turn away. Worse MVP's can lead you down the garden path, wasting time and hurting user adoption. This 2 part (4 hour) webinar will give you practical and hands on tools to start conducting your user research, aka Field Studies. </p>
<p><strong>Agenda:</strong></p>
<p>Learn how to conduct a field study, analyze users and tasks, develop personas and journey maps, all without getting bad data. You will get practical tips for rapid use in your job. </p>
<blockquote><p>
<strong>1. Field studies: </strong>What are they? What is their value? How long do they take?</p>
<p><strong>2. Analyzing users and tasks: </strong>How to capture user personas; How many personas should you capture? How are tasks observed best? </p>
<p><strong>3. Set up and Conducting interviews: </strong>How to get users; What to avoid and what to do when you interview a user; How to conduct a reconnaissance of a social space; Detecting user emotions and desires. </p>
<p><strong>4. Developing personas:</strong> How to create personas; The value and utility of personas; Avoid junk or unbelievable personas.</p>
<p><strong>5. Creating user journey maps: </strong>What are they? How to make the best use of a journey; How to visualize and represent the journey. </p>
<p><strong>6. Avoiding 8 common UX Research Mistakes</strong> that every team makes. </p>
<p><strong>6. Aligning MVP decisions with user probabilities of use. Tips for troubleshooting your MVP. </strong></p>
<p>This is an interactive online bootcamp (we can also bring it to your office). It is a primer for our full day <a href="https://www.experiencedynamics.com/training/seminars/user-research-methods-training">User Research Methods course</a></p>
<p>Request this training now: <a href="https://www.experiencedynamics.com/modal/entityform/request_in_house_training/nojs">Book this Bootcamp</a></p>
</blockquote>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access (recording)</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p><strong>By the end of this UX training you will:</strong></p>
<ul><li>Get beyond requirements gathering and into the social and emotional needs of your users.</li>
<li>Avoid sloppy user interviewing techniques that lead to bad data gathering.</li>
<li>Create, use and understand personas- like never before! </li>
<li>Create user journey maps and use them to socialize your user research with your team. </li>
</ul></div>Wed, 21 Dec 2016 01:22:43 +0000Frank Spillers1453 at https://www.experiencedynamics.comUser Research Methods Traininghttps://www.experiencedynamics.com/training/seminars/user-research-methods-training
<div class="field field-name-title"><h2>User Research Methods Training</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p><strong>Attend online, or on-site.</strong> In depth, 8 hour training on User Research (Ethnography) Methods.</p>
<p><strong>In User Research (Ethnography) Methods, we will cover:</strong></p>
<ol><li>Rapid ethnography techniques</li>
<li>Contextual inquiry</li>
<li>Identifying users and tasks</li>
<li>Preparing your field study</li>
<li>Conducting user interviews</li>
<li>Persona best known methods</li>
<li>Conducting Journey Mapping</li>
<li>Analyzing qualitative data</li>
<li>And much more...</li>
</ol><p><a class="pdf" href="https://www.experiencedynamics.com/sites/default/files/pdfs/Ethnography%20Methods%20Training-training%20agenda.pdf">Download the Ethnography methods training agenda</a></p>
<p><strong>Pay by Purchase Order? </strong> <a href="mailto:seminars@experiencedynamics.com?subject=Purchase%20Order%20Request%20for%20Ethnography%20Methods%20Training">Email us to Pay by PO</a></p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p><strong>By the end of this UX training you will:</strong></p>
<ul><li>Have a clear understanding of user research techniques and how to employ them.</li>
<li>Avoid sloppy user interviewing techniques that lead to bad data gathering.</li>
<li>Create, use and understand personas- like never before! </li>
<li>Be able to conduct user interviews and capture data in the user's environment. </li>
<li>Make sense of and interpret your field data as a design tool.</li>
</ul></div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1120 at https://www.experiencedynamics.comRapid Ethnography- Uncovering trends and insights (undetected ROI)https://www.experiencedynamics.com/training/seminars/rapid-ethnography-uncovering-trends-and-insights-undetected-roi
<div class="field field-name-title"><h2>Rapid Ethnography- Uncovering trends and insights (undetected ROI)</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p><strong>Rapid Ethnography:</strong> Ethnography, Ethnographic Field Studies, User Needs Analysis, Personas, Task Analysis</p>
<p>Why has ethnography become one of the hottest research methods in the past five years? What is it and how does it apply to customer experience? Is ethnography an additional research technique or something you have to conduct to do 'real' customer experience? What yields higher ROI, a usability test or a field study?</p>
<p><strong>Topic: </strong><br />Ethnography is a research technique used by anthropologists and behavioral scientists to understand and empathize with a local culture or population. At its core ethnography seeks to figure out what people actually do, versus what they say or what they think they do. Ethnography is used in usability research as a means to identify the context surrounding product use.</p>
<p>Increasingly, advertisers and marketers have understood that to identify the ‘difference that makes a difference’, it is necessary to use non-traditional approaches to research. To accomplish this goal, ethnographic research profiles user behavior in its native social, emotional and cultural environment.</p>
<p>Rapid Ethnography is the corporate application of the observational field study, conducted in real-time, with a mission to inject insights into new feature and functionality definition. Rapid Ethnography explores user tasks, goals, values, beliefs, perceptions and artifacts. Artifacts are examined, explored and mapped back to user requirements, design use scenarios and personas.</p>
<p>This seminar we will explore Rapid Ethnography and its benefits toward recovering hidden ROI opportunities. We will look at those aspects of your software, product or website that are missing ethnographic insights. In addition, we will discuss how to determine if you need to conduct an ethnographic study, and how to prepare for one if you do.</p>
<h4>Agenda</h4>
<ol><li>Identifying the need (features vs desirability)</li>
<li>Change hunting- mapping trends, insights, opportunities</li>
<li>Context of Use beats Ease of Use any day: Why?</li>
<li>Inter-CEPTing user behavior: Cognition, Emotion, Place &amp; Time</li>
<li>Tips for preparing for a field study</li>
<li>Q &amp; A</li>
</ol><p><strong>Who should attend: </strong><br />Marketing managers, product managers, program managers, User Experience teams, anyone with an interest in field studies or personas.</p>
<p> </p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li><strong>Free Report:</strong> "An Insider’s Guide to Desirability: Finding success in the customer's environment" ($49.00 value).</li>
<li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p> </p>
</div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1114 at https://www.experiencedynamics.comPersonas in Actionhttps://www.experiencedynamics.com/training/seminars/personas-action
<div class="field field-name-title"><h2>Personas in Action</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p><strong>Personas:</strong> Persona development, personas, Field Studies, creating and using personas, persona best practices.</p>
<p>This seminar focuses on getting past personas as hype and concentrates on how to develop and use personas on your designs. We will focus on data sources, including tips for gathering and interpreting user data in the construction of personas. This seminar will take 3 real world design contexts (B2C website, B2B web application and product usability) and show you the real world challenges of applying persona data to a design.</p>
<p>Leveraging many years of experience with personas, Frank Spillers, MS will walk you through persona pitfalls and issues and guide you toward an understanding of when/ why/ how and where to apply persona insights to your design. Beyond marketing personas, this seminar will provide you with the knowledge to develop and apply personas to your user experience and design efforts.</p>
<p><strong>Topic: </strong><br />
The hype over the last decade surrounding personas would have you believe that personas are cartoon characters, abstractions of user profiles…imagined in order to help you think about your customers. Personas are not intangibles. They are not 'shake and bake' customer profiles that the Marketing Department cooks up and expects designers and developers to work with. Instead, personas are living embodiments of user data and represent user behavior, intention and action. Personas are design tools. This seminar shows you how to develop and use personas effectively.</p>
<h4>Agenda</h4>
<ol><li>The politics of customer profiles and personas</li>
<li>Where does user data come from?</li>
<li>Gathering data: core techniques, tips and techniques</li>
<li>Developing your personas</li>
<li>Interpreting data and applying it to design</li>
<li>Persona pitfalls and cautions</li>
<li>Q &amp; A</li>
</ol><p><strong>Who should attend:</strong> Designers, Developers, Program or Product Managers; Business Analysts; Research and Development teams</p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p><strong>By the end of this UX training you will:</strong></p>
<ul><li>Have an in-depth understanding of personas and how to use them.</li>
<li>Be able to differentiate personas from other data gathering methods.</li>
<li>Avoid pitfalls of applying personas to your UX.</li>
<li>Be able to create personas. </li>
</ul></div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1119 at https://www.experiencedynamics.comPersonas Demystified: Part 1https://www.experiencedynamics.com/training/seminars/personas-demystified-part-1
<div class="field field-name-title"><h2>Personas Demystified: Part 1</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p>What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype. And Part 1 is Free!<br /><strong><a href="https://www.experiencedynamics.com/training/seminars/personas-demystified-complete-series">Complete Series</a> available with seminar purchase.</strong></p>
<p><strong>Who should attend:</strong><br />
Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.</p>
<p><strong>Agenda</strong><br /><strong>Part 1: Intro to Personas</strong></p>
<ol><li>History of Personas</li>
<li>What are Personas?</li>
<li>How are they used?</li>
<li>Should you be using personas?</li>
</ol><p><strong><a href="https://www.experiencedynamics.com/training/seminars/personas-demystified-complete-series">Parts 2 through 5</a> available with seminar purchase:</strong><br /><strong>Part 2: Persona Best Practices</strong></p>
<ol><li>Design function of personas</li>
<li>Role based design</li>
<li>Segmentation and Personas</li>
<li>How can you tell if you using personas correctly?</li>
</ol><p><strong>Part 3: How to Create your Personas</strong></p>
<ol><li>Developing your personas</li>
<li>What to watch out for</li>
<li>Research techniques</li>
<li>Do's and Don'ts</li>
</ol><p><strong>Part 4: Anatomy of a Persona</strong></p>
<ol><li>Strengths and Limitations of Personas</li>
<li>Following persona life-cycle</li>
<li>How do you use persona data?</li>
<li>Translating field research into design requirements</li>
</ol><p><strong>Part 5: Case Studies: Personas in Action</strong></p>
<ol><li>How marketers and designers are using personas</li>
<li>Benefiting from personas</li>
<li>How your organization can use them</li>
<li>Results of real-world persona research</li>
</ol></div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p> </p>
</div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1115 at https://www.experiencedynamics.comPersonas Demystified: Complete Serieshttps://www.experiencedynamics.com/training/seminars/personas-demystified-complete-series
<div class="field field-name-title"><h2>Personas Demystified: Complete Series</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p>What are personas and should you be using them to improve your website usability? This 5 part web seminar series explores personas from a historical view to a more practical, how to create, and use personas effectively. We will explore the issues of content segmentation, improper use of personas and a case study of personas in action. This seminar series will take you beyond the hype.</p>
<p><strong>Who should attend:</strong><br />Web Marketers, Content Strategists, Designers, or anyone responsible for improving website usability. This seminar series will be of particular interest to those interested in ethnographic studies, contextual interviews, or in techniques for user needs analysis.</p>
<p><strong>Agenda</strong></p>
<ul><li><strong>5 part Series </strong></li>
<li><strong>Length: </strong>60 minutes each (5 hours total)</li>
</ul><p><strong>Part 1: Intro to Personas</strong></p>
<ol><li>History of Personas</li>
<li>What are Personas?</li>
<li>How are they used?</li>
<li>Should you be using personas?</li>
</ol><p><strong>Part 2: Persona Best Practices</strong></p>
<ol><li>Design function of personas</li>
<li>Role based design</li>
<li>Segmentation and Personas</li>
<li>How can you tell if you using personas correctly?</li>
</ol><p><strong>Part 3: How to Create your Personas</strong></p>
<ol><li>Developing your personas</li>
<li>What to watch out for</li>
<li>Research techniques</li>
<li>Do's and Don'ts</li>
</ol><p><strong>Part 4: Anatomy of a Persona</strong></p>
<ol><li>Strengths and Limitations of Personas</li>
<li>Following persona life-cycle</li>
<li>How do you use persona data?</li>
<li>Translating field research into design requirements</li>
</ol><p><strong>Part 5: Case Studies: Personas in Action</strong></p>
<ol><li>How marketers and designers are using personas</li>
<li>Benefiting from personas</li>
<li>How your organization can use them</li>
<li>Results of real-world persona research</li>
</ol></div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p><strong>By the end of this UX training you will:</strong></p>
<ul><li>Fully understand what personas are and how they work.</li>
<li>Be able to create personas and work with them as tools and as organizational assets.</li>
<li>Learn role-based design using personas.</li>
<li>Avoid pitfalls of developing personas.</li>
<li>Discover how personas can be managed for maximum ROI. </li>
</ul></div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1116 at https://www.experiencedynamics.comField Studies- what does user want? Beyond focus groups...https://www.experiencedynamics.com/training/seminars/field-studies-what-does-user-want-beyond-focus-groups
<div class="field field-name-title"><h2>Field Studies- what does user want? Beyond focus groups...</h2></div><div class="field field-name-body"><div class="label-above">Agenda:&nbsp;</div><p>This seminar will focus on the behavioral research techniques that differentiate products and services and boost customer retention efforts. These techniques (ethnography, task analysis) are being quietly being used by Fortune 500 companies including AOL Time Warner, Bank One, Intel, Microsoft, GM, Daimler-Chrysler and top ad agencies such as Ogilvy &amp; Mather and offer a fresh alternative to over-used market research techniques.</p>
<h4>Agenda</h4>
<ol><li>What are field studies and how do they apply to websites?</li>
<li>The 5 symptoms of a website lacking "real world" behavioral data</li>
<li>What benefits can you get from doing a field study?</li>
<li>Case Studies: How ethnography, task analysis and scenario design are being used by industry leaders</li>
<li>Q &amp; A</li>
</ol><p><strong>Who should attend: </strong><br />
Senior Marketing or, IT professionals, Project Managers, Web Strategists, Content folks, User Experience Leads</p>
</div><div class="field field-name-field-trainer-bio"><section about="/frank-spillers-ms-chief-experience-officer" typeof="sioc:Item foaf:Document" id='node-503' class="ds-1col node node--trainer-bio view-mode-full node--full node--trainer-bio--full prose clearfix">
<div class="field field-name-title"><h2>Frank Spillers, MS (Chief Experience Officer)</h2></div><div class="field field-name-field-image"><img typeof="foaf:Image" src="https://www.experiencedynamics.com/sites/default/files/styles/medium/public/trainer-bio/unnamed.png?itok=2vxK-GmS" width="220" height="220" alt="" /></div><div class="field field-name-body"><p>Frank Spillers is a distinguished speaker, author and internationally respected Senior UX practitioner and UX Master Trainer. He is a world expert in improving the design and user experience of enterprise sites, web applications, desktop, VR/AR and mobile apps. Frank has successfully applied 20 years of advanced knowledge of Usability Engineering skills and User Centered Design methodology in Fortune 500 and corporate environments globally.</p>
<p>A recognized subject matter expert by the U.S. Department of Labor, he has developed new usability techniques for understanding user needs, assessing user experience and conducting rapid design prototyping. Recently, he has contributed ground-breaking research on the impact of design and emotion. His current work has been profiled in leading industry publications including The Handbook of Task Analysis for Human Computer Interaction, MarketingSherpa's Landing Page Handbook and the book-- The Persona Lifecycle.</p>
<p>Before founding Experience Dynamics in 2001, Frank managed usability consulting for WebCriteria (now IBM Analytics) and worked with students of Dr. Donald Norman (the grandfather of User Centered Design) at Intuitive Design, a San Diego based User Centered Design consultancy. His current clients include: Microsoft, Intel, IBM, Logitech, GE, Hewlett-Packard, KeyBank, Four Seasons, Chase, Target.com and Whitepages.com. He has trained thousands of teams and individuals in usability and User Centered Design techniques in private as well as public settings.</p>
<p>Frank received his Master's in Cognitive Science (MS) from Birmingham University, UK in the user experience of VR with an emphasis on collaborative virtual environments.</p>
<p><a href="mailto:frank@experiencedynamics.com">Email Frank</a></p>
</div></section>
</div><div class="field field-name-field-what-you-get"><div class="label-above">What You Get:&nbsp;</div><p><strong>What You Get:</strong></p>
<ol><li>Unlimited Archive Access</li>
<li>PDF Notes (PPT)</li>
<li>Access to Trainer with any questions</li>
</ol><p> </p>
</div>Sun, 03 Feb 2013 23:13:06 +0000Admin User1118 at https://www.experiencedynamics.com