Sample Demographic Market Research Questions

The following demographic market research questions and resources are provided by our firm as a complimentary service for our website visitors in the design of surveys. Feel free to use these questions on your own market research questionnaire. These types of demographic survey questions are primarily designed for use with nationwide, metropolitan, or other general population consumer studies to achieve Census balancing, or as qualification questions for business research targeted at key personnel. However, these questions might not be the correct design for a given study. Nor are these questions intended to represent the full range of choices where each study might have, or a market research questionnaire might require, different wording, categories, or response options. For a small fee, our survey design staff at Amplitude Research is always available to custom develop market research questions to best meet the specific goals of your study. We also offer comprehensive survey hosting and reporting services.

Option 1: What was your total household income before taxes during the past 12 months?

Less than $25,000

$25,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 or more

Option 2: What was your total household income before taxes during the past 12 months?

Less than $25,000

$25,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

Ethnicity/Race:

Option 1: What Is Your Ethnicity?

African American

Asian

Hispanic

Pacific Islander

White

Option 2 (ask this question and next question together): Are you of Hispanic, Latino, or Spanish origin?

No

Yes

Option 2: What is your race? For purposes of this question, persons of Spanish/Hispanic/Latino origin may be of any race.

White

Black or African American

American Indian and Alaska Native

Asian

Native Hawaiian and Other Pacific Islander

Other race

Age

Option 1: What is your age?

18 to 24 years

25 to 34 years

35 to 44 years

45 to 54 years

55 to 64 years

Age 65 or older

Option 2: What is your age?

Under 18 years

18 to 24 years

25 to 34 years

35 to 44 years

45 to 54 years

55 to 64 years

Age 65 or older

Education Level

Option 1: What is your education level?

Completed some high school

High school graduate

Completed some college

Associate degree

Bachelor's degree

Completed some postgraduate

Master's degree

Ph.D., law or medical degree

Other advanced degree beyond a Master's degree

Option 2: What is the highest degree or level of education
you have completed?

Less than high school

High school graduate (includes equivalency)

Some college, no degree

Associate's degree

Bachelor's degree

Ph.D.

Graduate or professional degree

Marital Status

What is your marital status?

Single (never married)

Married

Separated

Widowed

Divorced

Gender

What is your gender?

Female

Male

Type of Employment

How many hours per week do you USUALLY work at your job?

35 hours a week or more

Less than 35 hours a week

I am not currently employed

Size of Employer

Counting all locations where your employer operates, what is the total number of persons who work there?

1

2-9

10-24

25-99

100-499

500-999

1000-4,999

5,000+

Type of Employer

What best describes the type of organization you work for?

For profit

Non-profit (religious, arts, social assistance, etc.)

Government

Health Care

Education

Other

Decision Making Authority

What level of decision-making authority do you have on purchasing IT related hardware, software or services for your organization?

Final decision-making authority (individually or as part of a group)

Significant decision-making or influence (individually or as part of a group)

Minimal decision-making or influence

No input

Job Level / Job Title

Which of the following most closely matches your job title?

Intern

Entry Level

Analyst / Associate

Manager

Senior Manager

Director

Vice President

Senior Vice President

C level executive (CIO, CTO, COO, CMO, Etc)

President or CEO

Owner

For assistance in computing your sample size or viewing additional market research resources, please our resources page. If you would like further clarification or have any comments, please send us an email. We are experts in the design, administration and reporting of all kinds of mail, telephone and online market research surveys.

Amplitude Research has years of experience in drafting survey questions for all kinds of marketing studies and design of top-notch survey questionnaires for online market research. We can provide custom questionnaire writing by senior research professionals and statisticians along with full-service administration and reporting services. Our firm is also expert in online sampling and can provide business and consumer panelists to meet the specific needs of each client.