Liverpool Sound City: football and music in our neighbouring city by Aaron› 17 May 2012

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A terrific event taking place just down the road from us, Liverpool Sound City
has become a fixture of the music calendar since it was launched in
2008, thanks to the city’s long-standing love affair with all kinds of
music. The only thing that can rival music in Liverpudlian minds is
football of course, so it’s only natural that the two are coming
together at this year’s LSC.

Here at Umbro, we know a thing or two about football and music of course, so we’re delighted to be involved in the Kicking + Screening
strand of Liverpool Sound City , which starts today and runs until
Saturday. As an official partner, we’re going to be helping to host the
John Peel World Cup in Liverpool on Saturday, which has become an
integral part of LSC and raises money for a great cause. It’ll feature
some of the great bands that are playing at this year’s event alongside
teams from LSC itself, Spiel Magazine,
Liverpool 1 – and of course, an Umbro team, who will sweep aside anyone
who stands in their way. (I can say this as I’m not playing, so I won’t
have to face the consequences….)

Alongside Saturday’s tournament, Kicking + Screening
are also showing some great football related films in suitably
impressive surroundings, complete with special guests, panel
discussions, photography and more. It couldn’t be more of a mix of
football and music than if you had Pat Nevin DJing and Dion Dublin
playing his Dube.

We’ll have plenty more on Liverpool Sound City as it progresses, so keep your eyes on all the Umbro channels for the latest.