Pyle Audio, best known for its car, home and competition audio equipment, recently released its Bluetooth Heart Rate Monitor and Watch (PSBTHR70) for consumers trying to lead a healthier lifestyle. The device can store 10 workouts or 100 lap records, easily transfer workout data to smartphones and Bluetooth-enabled devices, and will include overall distance covered.

Google Android and Apple iOS users can send workout data to services such as MapMyRun, RunKeeper or WahooFitness automatically. The Pyle Bluetooth Heart Rate Monitor and Watch is available now for $69.99 MSRP, available in blue, black, green or pink.

"We've long been providing customers with high-quality home, pro and car audio products," said Abe Brach, Pyle Audio Vice President, in a press statement. "It was the natural next step to bring our decades of experience with personal technology products to the health and fitness market. During any workout either on land or in water the Bluetooth Heart Rate Monitor and Watch is a must have."

Casual fitness wearables will see increased growth in 2014, because the technology is becoming easier to use, while the overall price tag drops.