Great post. We've had this approach for quite a while now. But when I posted a job opening with the title 'UX Engineer (frontend developer)' I only got reactions from designer types with hardly any code experience. Finally, last week, after not getting good matches for 3-4 months I caved in and renamed the jop opening Frontend Developer :(

This website nailed it. The unusual design gives me the impression that this conference will be different than others. It's tantalizing and seeing the lineup and content, it makes me want to go. (of course it might turn out to be your run-of-the-mill conference...)