Battlefront 2 physical sales in the UK were way down too, but then physical sales really don't mean anywhere near as much as they did even a couple of years ago.

EA are still down nearly 10% from the peak they'd reached at the beginning of November prior to the Battlefront controversy. That has to be a huge blow for them; the release of such a hyped franchise right before the next movie comes out should have given them a massive bump in share value. In the grand scheme of things it's not a big deal as they're still riding all time highs compared with a few years ago, but you've got to think there's some key shareholders and board members somewhere in the US whose blood is boiling at this cock up.

Of course, it won't stop them from continuing down the 'MTX' service path.