Category Archives: sponsorship

every few months or so i think about getting a tattoo. thinking about getting a tattoo is just about the only time i really consider what my values are as a human being. the rest of the time i operate without any values at all and make the necessary apologies on facebook when i have a moment. one design i’ve really gotten to like the idea of is a line drawing of an african lion. a line lion. i like values attached to the symbol of the lion: courage, integrity, strength, calm. i feel these are concepts i would be really happy to have on a piece of my skin.

but i have been thinking that maybe the lion is not conceptual enough and doesn’t adequately reflect my lighthearted yet deep-thinking nature enough. it doesn’t really embody the concept of ‘i am a creative creative’, you know? you know how people tattoo meaningful song lyrics onto their bodies? well maybe i should tattoo the payoff line of a brand that i find meaningful onto my body.

A very meaningful tattoo of a daft punk lyric. See bands and musicians are like brands these days. We all know that modern music makers have the same ultimate goal in mind: to produce their own fragrance. Would you buy For Man, After All or For Woman, After All Eau de Toilettes?

it would definitely tell the world that i am serious about being a copywriter for advertising. i can imagine the camera zooming in on it when i collect my Grand Pencil Eagle Lion award at Loeries. then again, maybe i should tattoo the Cannes Lion onto my arm, preferably the arm that i write with. that would indiciate a mixture of dedication as well as a recklessness you would only find in a zany writer such as myself.

Imagine this pretty face on my body. Feel like it would do some srs things for my image. Wouldn't have to stress about winning one coz i'd always have one. forever. Can imagine reminiscing on my advertising career as an old woman, and the question i shall ask only i can answer: Was i brave and strong and true? Did i fill the world with visual puns+logos my whole life through?

So what payoff line should i get tattooed on my lower back? Or on the back of my neck? Should i get the barcode of my favourite product tattooed on the back of my neck? Did my Maserati have a barcode? It must have some sort of code somewhere. Possible payoff lines i’ve thought of so far (some real, some written by me to describe me):

– Finger Lickin’ Good (very conceptual, feel this one operates on many levels, physical, emotional, intellectual)

– Because I’m Worth It

– Inspired. Motivated. Evolved. (thinking of having a few spine implants that make my skin look like that of an attractive alien. original, fresh thinking, IMO.)

– Everything is easier on a Mac

– Sheer Living Pleasure (shows my zest for life and intolerance for anything moderately priced)

– V, W, U N ME (feel like this is a conceptual take on an old classic, kinda like myself, really)

– Let your fingers do the walking (smart yet sexy. I feel this one is a close contender)

Anyone have any suggestions? I really feel like this tattoo could win an award. Even if i don’t have budget for it, i must make it happen. Even if i only get the tattoo printed onto transfer and apply it for one day and i take lots of photos of it. This really does feel like a turning point in my career, y’ulle.

Don't you think there should be an award at Loeries for the Grand Prix Advertising Person? As in, the person who most upholds the brand of career that is advertising? Think i could stand a real chance there. Instead of having a Loerie as the statue it could be a human with arms outstretched like a Loerie. And it could break off after an hour, just like the real ones do, for extra authenticity.

Mark, Reijer and I went to the Jitsvinger & ETC performance at 14 Hope Street last night. the venue isn’t the best for MCs since it’s a hall and it makes the sound bounce around and echo and you don’t get to hear the best of what they’re saying, but it was an energetic performance no less. partially charged by the energy of the ardent fans who were clearly there to recite every lyric word for word, the rest of the crowd was a strange mix. in fact, there was a granny who outdid everybody in terms of stamina and enthusiasm when it came to dancing. to me it seemed like a mix of family and close friends, made up by a bunch of youngsters i didn’t recognise, which is not something that usually happens in Cape Town.

Mark and I were hypothesizing that if we didn’t recognise anyone, it can’t be populated by the usual advertising crowd, therefore maybe Levi’s was actually reaching its market? rather have fewer on targets (the hall wasn’t even half full) than lots that miss the target. quality over quantity. got some pics:

jitsvinger

crowd:

ETC:

jitsvinger, moments before he mimicked pulling a gun on me. seriously. freaking artists:

like, the guys at wklondon said, this video of Pete Doherty shooting heroine probably isn’t what McD’s had in mind when the signed up to sponsor the viral video of the day. found on The Sun’s homepage by these folk.

from south african animation pioneers, the guys who do Urbo. check it out, can’t wait til we get to watch a full episode (ahem guys, come along now). and congrats to my dear friend and lead writer lauren who recently got confirmation that her first novel will be published – not that we ever had doubts it would happen.