Irish car enthusiasts were nodding with approval today at the unveiling of the new Volvo XC90.

The sleek SUV was revealed in Dublin as the manufacturer teamed up with Live Nation in a deal that will see the motor installed as the new car partner at Live Nation Ireland’s venues - 3Arena and Bord Gáis Energy Theatre.

The brief for the new model was to introduce a "visually striking, premium quality seven-seat SUV with world leading safety features".

Its designers claim to have an unrivalled combination of power and fuel efficiency - and Volvo's trademark snappy interior finish.

If it's in your price range, the spacious vehicle is ideal for family holidays or that spin down the country to see the relatives.

Managing director of Volvo Car Ireland, Adrian Yeates, said: “We are very excited to join with Live Nation Ireland as the new car partner at Bord Gáis Energy Theatre and 3Arena.

"Volvo is under-going a brand rejuvenation globally, and we were on the look-out for somewhere in Ireland that reflected our brand and its values, and would allow us to bring the Volvo brand and our cars, to the people.

"A car purchase is about buying a dream, and we believe that our cars offer people an experience unlike any other."

CEO Live Nation Ireland Mike Adamson said: "It is always exciting to work closely with such a highly respected well-known global brand as Volvo, which reflects both of our respective company progressive and innovative values.

The new model was designed to evoke the spirit of the company's 87 year history and will be the first of its cars to carry the company’s new more prominent iron mark.