New from Cambridge University Press!

Edited By Keith Allan and Kasia M. Jaszczolt

This book "fills the unquestionable need for a comprehensive and up-to-date handbook on the fast-developing field of pragmatics" and "includes contributions from many of the principal figures in a wide variety of fields of pragmatic research as well as some up-and-coming pragmatists."

Book Information

The book’s principal argument is that the concepts of Cognitive Linguistics offer considerable explanatory potential which can be systematically used in accounts of translation, and especially of subtitling as its more specifically constrained audiovisual mode. Authentic English-to-Polish subtitling data are explored to uncover patterns of construal reconfiguration which can be categorised with the use of cognitive semantic constructs. The author also examines other hypotheses: spatio-temporal constraints, for example, do not always directly account for the reductionist alterations of the source text in subtitling. Also, target construals need not display lower granularity levels than original construals and granularity can de facto be boosted via subtitling. And last, but not least, the conventionalisation of language structures used in subtitles can be higher than that of the original expressions.