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BPL Mobile has had the privilege of serving the communications needs of the financial capital of India for the last 13 years. It gives us great pleasure to inform you, that BPL Mobile is being rebranded as Loop Mobile in Mumbai.

Our new identity, Loop Mobile, represents growth with continuity. While we constantly work towards giving our subscribers a better network, innovative products and a superior mobile telephony experience, our subscribers can be assured of the same focus and commitment in providing the best network coverage, billing accuracy, and an unmatched personalized customer service

It is our firm belief that our customers deserve the best we have to offer, be it in terms of network or customer service experience. In line with this commitment, we have invested over Rs 300 crore to upgrade to NGIP (Next Generation IP) network. This highly efficient network upgrade enables us to offer unmatched voice clarity and extensive coverage along with high-speed data services. We are happy to inform you that we are the only GSM network in Mumbai that has met all the TRAI benchmarks on network and service quality parameters again this year. We have also been rated as the best network by Voice & Data, leading Telecom magazine, in their SAARC Mobile Users' Satisfaction Survey 2008.

We have gained a significant market share of incremental subscriber addition in Mumbai Circle for the last several months. The emphasis on growth is clearly reflected in our growing subscriber base - we crossed the 2-Million subscriber mark in Mumbai Circle in January 2009.

Going forward many exciting things are being planned which will add to the customer delight. Loop Mobile will continue to ensure that your network in Mumbai is truly the best and endeavour to exceed your expectations.