Category Archives: Digital Marketing

I am sure very few of us would have missed Hyundai Brilliant Moments Campaign in the last few months. And if indeed you have missed to notice it, or didn’t come across it, this is going to be an interesting and thought provoking read for you. Is it that easy for a brand to launch… Continue reading »

In the last week of June’17 Bajaj Electricals launches its latest campaign – #MagicofLight. The campaign consisted of three animated videos coupled with storytelling. The major theme was how Bajaj Electricals fueled penetration of electricity in the rural parts of India and thereby helped in betterment of rural population’s lives. The strong animated storytelling approach… Continue reading »

Growth Hacking, is one of the key buzzwords we keep encountering in today’s entrepreneurial business environment. A simple Google Search of the phrase “Growth Hacking” would yield around 2.95 million searches. Enough has been said and written about it. Yet, has everyone mastered it ? If yes, every other startup in the world would attain… Continue reading »

Every year the month of August is a back-to-back festive cum celebratory month for the Indians at large. It also means that brands have enormous opportunities to make their mark in customer’s mind during this month. The August month starts with Friendship Day on the 1st Sunday of the month, followed by couple of religious… Continue reading »

Friendship Day is yet another key day when we could see brands building emotional digital marketing campaigns. Here is a quick round up of some friendship day digital marketing campaigns that I noticed. Digital Marketing campaigns primarily could be classified into below themes – 1) Engagement Campaigns (where sole objective is to drive word of… Continue reading »