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Qatar could be chosen for new Ferrari launch

Only six of the Pininfarina-designed Ferrari Sergio car will be produced in the world

By Francesca Astorri

Sat 18 May 2013 10:42 AM

Qatar is likely to be selected as one of the few countries for the launch of the exclusive new Ferrari Sergio designed by Pininfarina, the president of Pininfarina told Arabian Business.

“We are thinking of taking the new Sergio to Qatar. We will show the new Ferrari Sergio only in preselected countries and Qatar could be one of them,” Paolo Pininfarina, president of the company that bears his name, said to Arabian Business, adding that by January 2014 the new Ferrari Sergio could be seen on the roads of Doha.

Only six units of the new Ferrari Sergio are going to be produced, as the car is a tribute to Sergio Pininfarina, Paolo’s father, who celebrated six decades of collaboration with Ferrari. Each car will have various bespoke features, making each model truly unique.

“My father would be proud of this concept car”, said Pininfarina. “It expresses the aesthetic values that always inspired him: the purity of the lines, the harmony of form, and balance.

"Furthermore, he would be happy with this latest concept on Ferrari base, a brand to which we are related by a history that has helped define the most beautiful cars of all time in an evolution that has lasted 60 years and shows no sign of ending".

The mechanics of the Ferrari Sergio are basically made up of a Ferrari 458 Spider with new carbon fibre bodywork which is ten percent lighter and allows the car to accelerate from 0-100km per hour in less than 3.4 seconds.

Qatar is found of its high-end luxury motors and earlier this year it was announced W Motors, the Beirut-based manufacturer of a $3.4m sports car, will be moving its production operation from Italy to the UAE and Qatar.

The LykanHypersport 2013 car, the first luxury sports car to be designed and produced by an Arab, was showcased at the Qatar Motor Show in January 29, the Daily Star newspaper reported.

Ralph Debbas, chairman and chief operating officer of the company, who has produced seven models of the new sports car, previously designed for luxury car makers like Land Rover and Aston Martin before starting W Motors in 2006, according to the newspaper.

The LykanHypersport features LED lights encrusted with 15 carats of diamonds, a gold-stitched leather interior, a reverse door-opening system. The car accelerates from zero to 100 kmph in 2.8 seconds and reaches a maximum speed of 390 kmph.

The company is set to start deliveries of the LykanHypersport in September. W Motors aims to produce a cheaper model of the Lykan for November's Dubai Auto Show with a $1.6m price tag.