2014 Harley-Davidson Street 500 Review

2014 Harley-Davidson Street 500

Built for the urban environment...

Available in select markets in 2014, the Street 500 feature all-new liquid-cooled
Revolution X powertrains that match the demands of stop-and-go traffic
with nimble agility, while delivering instant throttle response to escape
city gridlock.

Harley-Davidson (NYSE: HOG) is continuing its monumental ride, which began
with the introduction of Project RUSHMORE in August, by revealing two new
Dark Custom motorcycles designed for young urban riders around the world.

The Harley-Davidson Street 500 motorcycles  the first all-new
platform from Harley-Davidson in 13 years  are built for urban environments
with all-new liquid-cooled Revolution X powertrains, nimble agility
and the sound and look that lets everyone know they are genuine Harley-Davidson.

These are the newest motorcycles to join our Dark Custom lineup, which
helped make us the number-one selling brand to young adults in the U.S. for
the past five years, said Matt Levatich, President and Chief Operating
Officer, Harley-Davidson Motor Company. Both the Street 750 and Street
500 were designed with thousands of hours of input from young adults in cities
around the world. This input guided both the attitude and capabilities of
these motorcycles. They are proof that being customer-led continues to be
a core driver of our product development process.

Urban, Authentic Harley-Davidson

The Street 750 and Street 500 from Harley-Davidson are built for an urban
environment. Each motorcycle features the new Revolution X engine, designed
to match the demands of stop-and-go traffic with nimble agility, while delivering
instant throttle response to escape city gridlock.

The Revolution X engine will be housed in a new, narrow and lean chassis
built for agility, with a super-low seat height, new suspension and broad
handlebar sweep that provides confidence and maneuverability when managing
tight turns and fast moves. Both signature Dark Custom motorcycles feature
a premium, minimalist style that serves as a blank canvas for riders to customize.

These new bikes are leaner, yet still have a mean streak  theyre
the real deal, made of real steel. said Mark-Hans Richer, Senior Vice
President and Chief Marketing Officer, Harley-Davidson Motor Company. Theyre
designed to handle the abuses of urban environments and provide authentic
opportunities to customize.

The Harley-Davidson Street 750 and Street 500 will be rolling
into dealerships in select markets starting in 2014.

Harley-Davidson reveals the new Street 750 motorcycle, one of two new
Dark Custom motorcycles designed for young urban riders around the world.
The first all-new platform from Harley-Davidson in 13 years, the Street 750
and Street 500 motorcycles were created with thousands of hours of input from
young adults. Available in select markets in 2014, both motorcycles feature
all-new liquid-cooled Revolution X powertrains, nimble agility and the
sound and look that lets everyone know they are Harley-Davidson motorcycles.

2014 Harley-Davidson Street 500 Totalmotorcycle.com Key Features

Frequently Asked Questions

What is the Street motorcycle? What are you announcing?

On the heels of Project RUSHMORE, the company reveals two totally new motorcycles:
the new Street 750 and Street 500 from Harley-Davidson. Both motorcycles were
designed for an entire new generation of global riders and feature the all-new
Revolution X, V-Twin engine. This is pure Harley-Davidson built for the urban
environment.

What is the target price for the Street?

Pricing will vary by market and will be announced when the bike is available
for retail sale in each market. In the U.S., the price range for these motorcycles
will be between $6,700 and $7,500.

When will the new Street be available for purchase and where?

In Q2 2014, the Harley-Davidson Street will be available in the U.S., Italy,
Spain, Portugal and India. More detailed information regarding the new Harley-Davidson
Street 750 and Street 500 availability in these markets will be announced
in the coming months. We plan to expand to additional markets in 2015 and
will announce timing and locations at a later date. We plan to eventually
introduce the Harley-Davidson Street 750 and Street 500 to additional markets
and will announce timing and locations at a later date.

What finance options will be made available to customers for Street?

Harley-Davidson Financial Services (HDFS) will have a range of finance, insurance
and extended warranty products tailored to the needs of Street riders in select
markets.

What type of engine does the Street have?

The new Harley-Davidson Street 750 and Street 500 motorcycles feature the
Revolution X engine, a new liquid-cooled V-Twin engine tuned to meet the demands
of urban riding around the globe. Its the next chapter in the story
of the Revolution line of liquid-cooled engines.

Riding on crowded streets and jam-packed freeways puts its own set of demands
on a motorcycle engine. The all-new Revolution X engine is pure Harley-Davidson
V-Twin muscle specifically designed for urban riding. Its liquid cooled
to maintain peak performance no matter how high the mercury climbs or how
long youre in gridlock. Theres a single overhead cam. Four valves
per head. And a smooth-shifting 6-speed transmission. It all translates to
one thing: instant response to the twist you give the throttle when stop turns
to go.

Built for tight turns and quick moves.

Let the autos crawl at their pace. On the Harley-Davidson Street motorcycle
you travel at yours. The chassis is lean and narrow for easy handling. The
seat is super low. The suspension is tuned for the roughest urban roads. Youve
got premium brakes, and a broad handlebar sweep and a narrow front tire for
tight turns and fast moves. One opening in that honking mass of sheet metal,
and youre gone.

Not just a sound. A signature.

No one on your block will mistake the note coming from the upswept exhaust
on the new Harley-Davidson Street motorcycle. This is the pure, deep-thumping
Harley-Davidson V-Twin engine rumble; the kind that hits your ears and reaches
all the way down to the pit of your stomach. Tuned to perfection in our state-of-the-art
sound-testing facility in Milwaukee, Wisconsin, USA. Instantly recognized
on any corner in the world.

Premium Harley-Davidson. There is no other kind.

Take a close look at any Harley-Davidson motorcycle you see parked under
the neon lights. Premium to the last detail. The Harley-Davidson Street
750 and 500 motorcycles are no exception to that rule. Steel tank and fenders.
Paint a mile deep. LED taillight and mini bullet turn signals. Ignition, fork
and gas cap locks. Rock-solid belt final drive. Painstakingly tight fit and
finish. Intuitive hand controls. Because only a motorcycle were proud
to build is a motorcycle youll be proud to park on your curb.

Set your creativity free.

This is about what separates you from the masses on the sidewalk. No Harley-Davidson®
motorcycle is finished until the rider unleashes some of his or her own soul
on the look of the machine. The Harley-Davidson Street is a blank canvas.
Ready for you to paint with your attitude and style. There are as many ways
to customize it as there are riders. There are no rules. Let everyone else
be one of the crowd.

By the street. For the street.

When the street is where you live, it starts to live in you. True of a rider.
True of a motorcycle. The look of the Harley-Davidson Street 750 and
500 motorcycles comes from the street. Born out of the custom tradition of
tearing down a motorcycle to its raw, minimal essence and letting the pure
rebellion inherent in the lines of the machine come screaming through. This
is the essential attitude. It doesnt require much explanation. On the
Harley-Davidson Street motorcycle, one look says it all.

Dark is in the details.

Blacked out engine and covers. Black pullback handlebars. Black fork gaiters
and lowers. The first all-black exhaust on a Harley® motorcycle since
our original Café Racer motorcycle was roaming the streets in the 70s.
Youve also got a café style speed screen. A 17 inch front wheel.
And an aggressive slash on the tail section. This isnt something common
rolling down the boulevard every day of the week. This is the new Harley-Davidson
Street motorcycle. This is Dark Custom attitude like nothing the worlds
ever seen before.