The strange ways corporations die: Sprint's Instinct campaign

Makes me wonder if there's a common pattern to the death throes of a publicly traded corporation. Let's assume that most of the thinkers and ethical leaders bail out before the proverbial plane starts its final dive. What you have left then are a bunch of sharp operators, who've fought by tooth and claw to the pilot's seats with the parachutes

These survivors need to do something to do while they pack parachutes and loot the plane. A $100 million ad campaign is just the right distraction.