iMotions’ CEO, Peter Hartzbech, was appointed as one of the Top 25 Entrepreneurs under 35 by Red Herring Magazine.

Red Herring spotted 25 young entrepreneurs who will be setting the global technology agenda for the next years.

The article nominated the most interesting and compelling people, based on the following criteria:
1- Successful nominees had to be demonstrably entrepreneurial
2- They had to have strong track records
3- They had it be proven innovators.

We are proud to announce that our CEO, Peter Hartzbech, was selected to be in the article as one of the top 25 Entrepreneurs under 35.

Copenhagen (December 12, 2006)—iMotions – Emotion Technology A/S, the leading developer of objective, non‐intrusive emotional response software, announced that its Co‐founder and CEO, Peter Hartzbech, has been included on Red Herring magazine’s entrepreneur list “25 Under 35” for 2006. The list and cover story “Titans in Waiting” include 25 entrepreneurs under the age of 35 from around the world whose ideas, visions and passions will turn them into the leaders of tomorrow. Red Herring is the leading American magazine covering innovation, technology, financing, and entrepreneurship.

“I was absolutely overwhelmed when I heard the news. Red Herring is a very respectable magazine that covers new technology‐based companies like ours. To be included in their worldwide young entrepreneur list is truly an honor,” says 30‐year old Peter Hartzbech.

“Peter combines an unusually high level of energy, passion, and motivation with enormous discipline, which is something I rarely see in people. He’s one of the few people I know who is willing to put in a constant 100% effort over the long haul. Despite his relatively young age, he has a good general grasp of people and business issues,” says iMotions Chairman of the Board Joergen Thorball, Vice President of Business Development at the Danish biotech company Novozymes, the world’s largest producer of industrial enzymes.

“It’s not just a question of talent, it’s also about putting in the hours. I’m always on the lookout for new people and new ideas, and it’s far and few between that I meet someone with the motivation and persistence that Peter has. He understands how to focus. Many others can focus for a while, and then they do a lot of other things. Peter focuses solely on iMotions and its customers,” adds Joergen Thorball.

Peter Hartzbech developed his leadership skills while serving as an officer in the Danish Army. He studied at the Copenhagen Business School, Toronto’s Schulich School of Business, the London School of Economics, Lehigh University’s Iacocca Institute, and at Australian National University. At Ernst & Young, he worked as an accountant and consultant for start‐ups. He has worked actively in helping other young entrepreneurs through volunteering in various organizations.

“iMotions has an exciting disruptive technology with many potential uses. Jakob de Lemos and his team created this compelling technology, and Peter Hartzbech has been the driving force in bringing the technology to market. Peter is visionary, ambitious, persistent, and has a global mindset,” says former iMotions Chairman and current board member Ulrik Jensen of InVenture Capital, a Danish early stage technology investor with a $150 million portfolio in IT and Life Sciences.

Co‐founder and CTO Jakob de Lemos says of Peter, “When I was looking for a business partner who could help me realize my vision of emotion technology and the emotion recognition system, I looked for someone who could get things done, who was fast at grasping the essence, vision and opportunities, both technology‐wise and product‐wise. I wanted someone who would not only be a good leader, but also be socially responsible and trustworthy. Over the past two years of working with Peter, he has always delivered on all of these points and a lot more.”

About iMotions

iMotions – Emotion Technology A/S is the developer of Emotion Tool, the world’s first objective, non‐intrusive, reliable software to measure human emotional response to visual stimuli such as print ads, Direct Marketing material, and brochures. The software, which also measures visual attention, uses data from a standard eye tracking monitor. Emotion Tool version 1.1 is currently being marketed to the Advertising and Marketing Research industries worldwide. The company has had early sales successes in the United States, Netherlands, and Denmark.

Founded in 2005 by CEO Peter Hartzbech and CTO Jakob de Lemos, iMotions is headquartered in Copenhagen, Denmark. The company currently employs 18 people representing 8 countries.

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