If Not SQL, Then What?

Clearly, the dust has yet to settle on the NoSQL query language marketplace. But the variety of contenders is only part of the problem. A larger issue, one the market has yet to tackle, is that most of these query language alternatives are intentionally similar to SQL. They all tend to have SELECT, INSERT, and UPDATE statements, for example, and some of them even have JOINs. The reasoning behind this approach is to support people who know SQL. Theoretically, a SQL expert would be able to transition to a NoSQL query language without much trouble.