Simulation Studies of Consumer Demand for Functional Food

Project:

Focus

Contact:

Christian Henning, Nana Zarnekow and N.N.

Start:

05/2012

End:

09/2014

Finance:

gefördert durch BMF

Content:

Based on specified integrated ABM-household
production function approach the following simulation analyses are
conducted: (1) Replication of empirical observed stated and revealed
preferences; (2) Simulation of the impact of different network
structures on consumers beliefs and demand for functional food; (3)
Simulation of the impact specific marketing strategies on consumer
demand of functional food; (4) Simulation of the impact of specific
political communication strategies on households’ belief formation and
demand for function food.

Region:

Schleswig-Holstein, Germany

Publications:

Keywords:

consumer demand for functional food, social
networks and consumer belief formation, marketing strategies and
political communication for functional food