[1] Objectives

The Department of Marketing and Management offers major programs of study designed to prepare students for careers in three key areas of business: marketing, management, and innovation and entrepreneurship. The marketing major provides a background for employment opportunities in promotion, retailing, sales, and marketing management. The management major develops decision-making, organizing, and interaction skills needed at all levels of administration. The new innovation and entrepreneurship major provides creative and practical knowledge and experience needed to become a successful business owner or valued asset in corporate, governmental, and non-profit organizations across a variety of fields.

[2] Departmental Undergraduate Scholars Program

Seniors, with the consent of their advisor and the department chair, having a grade point average of at least 3.25, may participate in a departmental honors program which, when successfully completed, will allow the student to graduate as an undergraduate scholar. The marketing major will be required to complete MKTG 4390 Special Problems in Marketing, and the management major must complete MGMT 4390 Special Problems in Management. In each case the student will complete a research paper based on individual study and written under the direction of a faculty member.

[3] Baccalaureate Degree: Bachelor of Business Administration

[3.1] Management

The degree of Bachelor of Business Administration with a major in management requires successful completion of 120 hours including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements and complete upper-division UCA Core requirements using major, minor, or elective courses (see the UCA Core requirements); (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.2] Marketing

The degree of Bachelor of Business Administration with a major in marketing requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements and complete upper-division UCA Core requirements using major, minor, or elective courses (see the UCA Core requirements); (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.

[3.3] Innovation and Entrepreneurship

The degree of Bachelor of Business Administration with a major in Innovation and Entrepreneurship requires successful completion of 120 hours, including (1) the UCA Core: complete 38 hours to meet lower-division UCA Core requirements and complete upper-division UCA Core requirements using major, minor, or elective courses (see the UCA Core requirements); (2) the BBA foundation and core requirements; (3) the major requirements listed below; and (4) electives to bring total credit hours to 120.