The Nightmares Fear Factory in Niagara Falls, Canada struck viral advertising gold with their online photo gallery of people at the peak of absolute terror. There are literally hundreds of photos like this, family and friends tackling their loved ones, desperate screams, unbridled fear the moment they encounter some unspeakable ghoul in the depths of this haunted house. It’s the most hilarious thing I’ve ever seen. I actually think there’s art here somewhere. An enterprising gallery curator might make enormous prints of these. I’d be there opening night. (via metafilter)