Women around the world are sharing powerful stories of sexual harassment on Twitter using the viral hashtag #droporeilly.

The movement kicked off last Tuesday with a tweet from the Women’s March account, asking its 474,000 followers to “use the power of [their] voice” to encourage advertisers to #droporeilly by sharing their stories of workplace harassment.

The hashtag refers to Bill O’Reilly, a Fox News TV host who was revealed by The New York Times to have reportedly paid $13 million (approximately £10.4 million) in five out-of-court settlements related to harassment claims – some of which were sexual in nature.

As a result, Fox News has come under pressure to fire O’Reilly, who presents a nightly show, The O’Reilly Factor, with nearly four million viewers.

While Fox has (so far) taken no action, and President Trump has defended O’Reilly, CNBC reported yesterday that more than 30 brands have pulled their adverts from the show, with household names including BMW, Mercedes Benz and Mitsubishi declining to be associated with the presenter.