3T strengthens sales network in Germany, Austria & Switzerland

Christian Friebel has been appointed Retail Sales Specialist for Germany, Austria and Switzerland (DACH region). He will sell 3T frames and wheels, and all THM products, direct to dealers. He takes up the role with immediate effect, and will be attending the Ziener BIKE Festival Garda Trentino (28 April to 1 May) together with the 3T team.

Christian was mostly recently a Brand Manager at ACS Distribution, where he was in charge of purchasing and sales, service centre management, training and customer communication. Prior to that, he was with Fulcrum, and learned the trade as a sales consultant at a couple of Berlin’s top bike retailers. An avid gravel cyclist and rock climber, Christian is a native of Berlin and holds a degree in applied science from the Eberswalde University for Sustainable Development.

Welcoming Friebel to the 3T team, 3T CEO Rene Wiertz said “We are thrilled that Christian is joining us. It’s an exciting time for us with the addition of the wonderful THM portfolio to complement our 3T Exploro multisurface bike and Discus Plus wheelsets. Christian loves riding off the beaten track, so is tuned in to the needs of adventure cyclists and the dealerships that specialize in serving them. He will be a great asset to us in developing this sector in Germany, Austria, and Switzerland.”

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