Research from Google Think could have you rethinking everything.

The typical marketing calendar at many financial institutions has been the same for decades. FI marketers have been told, “Consumers aren’t interested in banking services in the fall. They’re too busy with the holidays to think about their accounts, tax prep, or loans.” Accordingly, marketers obliged and structured their marketing calendars based on patterns like these and what they thought their audience wanted.

Ann Arbor, MI, August 21, 2015: Larky is pleased to join with CoastHills Credit Union (based on the Central Coast of California, $863M in assets) to launch “privi”, a mobile rewards and loyalty program that provides members with compelling discounts from local merchants based on their location and other indicators of preference and relevance. Privi can be previewed and accessed at privi.larky.com.

“Partnering with so many local merchants to bring a great variety of discounts to our members is truly a win-win,” said Jeff York, CoastHills Credit Union President/CEO “Our members save money, and buy local. We appreciate the opportunity to work with Larky on a project like this. It’s rewarding for us, and provides huge rewards to our members.”