“There are now 52 million Americans of Latin-American ­de­scent. By 2050 that number is projected to reach 133 million, meaning that nearly one in three Americans will be Hispanic...annual spending power is already $1 trillion and will climb to $1.5 trillion by 2015, according to Nielsen Media Research.If Hispanic Americans were a nation, it would have the world’s ninth-largest economy.”

Companies don’t realize there are cultural sensitivities when reaching different types of Hispanics, you can’t just post an image of a Mariachi band in your Ads because that isolates your message strictly to Mexicans. Not all Hispanics are Mexicans. Same as not all Americans are Southerners. Imagine someone from NYC or Portland seeing an AD that targets Southerns. They won’t identify themselves as such and most likely not buy from the company.

Key point: Research! You can’t approach Mexicans the same you would European influence Argentines. You can’t introduce your brand informally to nationalities that are follow strict customs such as South Americans (Argentines, Ecuadorians, Chileans) vs. formally addressing the playful bunch of those from the Caribbean (Puerto Rican, Cubans, Dominicians) who have been in the USA for over 50 years.

Contact me if you’re interested in branding to the Hispanic Community with Social Media. Remember “The median age of U.S. ­Hispanics is 27 — smack in the middle of the media world’s most coveted 18-to-34 age range” plus I’m millennial with an MBA degree.

I’m always telling everyone about the power of the Hispanic audience, here’s my proof:

According to New American Dimensions, Latina women are the decision makers and influencers of more than 80% of all purchases made in US Hispanic households. This means they are set to control the $1.4 trillion buying power in these households by 2013.

As person who has just completed a Master’s of Business Administration degree I have been inclined to start my own business. But as a newbie to TN from FL, I wanted to get a sense of the culture before launching to the commitment of starting a business. I believe Aundrea provides a great insight about how to start a biz plan, using (free) resources through the SBA & TSBDC, real stories of locals who have launched their own business in this area. I highly recommend slowly reading her final chapter: 40-Love Then Game.