In [Facebook’s] view, nobody else can truly innovate, because without Facebook, an innovation doesn’t matter — an idea isn’t a big idea until it’s on Facebook, the real internet, with its billion graphed-out users.

This mentality is common among big companies of all kinds, though, and is ubiquitous in the tech sector. Google Drive, iTunes Radio–these products aren’t even better-executed than those of the companies they copy. Their only advantage is integration with an (ugh) “ecosystem.”