Pages

Aston Martin on Monday detailed plans for its centenary celebration,
including a James Bond-themed road trip around England and Wales.

Aston Martin also created a special logo to mark its 100th anniversary.

The highlight of the celebration will be a July concours event in London that showcases the brand's "100 most iconic cars."

LONDON — Aston Martin on Monday detailed plans for
its centenary celebration, including a James Bond-themed road trip
around England and Wales. Aston Martins have been the preferred ride of
007, the fictional British spy.

Aston Martin also created a special logo to mark its 100th
anniversary. The logo is patterned after a nautilus shell and features
99 points culminating in a red "100" to mark the celebration year.

The highlight of the Aston Martin celebration will be a July concours
event in London that showcases the brand's "100 most iconic cars." The
weeklong festival will start on July 15. Aston Martin will also attempt
to bring together the largest gathering of its cars in history.

Just ten days ago, Italian investment company Investindustrial signed
a deal to buy 37.5 percent of Aston Martin from Kuwaiti owner
Investment Dar. At the time, Aston Martin said it intends to invest the
U.S. equivalent of $800 million in its new product and technology
program over the next five years.

The company was founded on January 15, 1913 by Lionel Martin and
Robert Bamford. They called the company Bamford & Martin. The switch
of Aston to the name marked Bamford's success at the Aston Clinton
Hillclimb, where the company raced its first cars.

"In the century that followed, Aston Martin has come to represent
many things, from sporting prowess through to technical innovation,
beautiful design, fine craftsmanship and superior performance," the
company said in a statement.

The automaker said the James Bond-themed road trip will feature "a
number of the iconic Bond film locations." Aston Martins have shared
equal billing with many of the actors who have played James Bond. In the
1987 Bond film The Living Daylights, a new Aston Martin Volante featured wheel-axle lasers, missiles and a self-destruct button.