Communicating With Potential Customers

Blogging can be a great way to float new business ideas, engage in an enlightening conversation with existing and potential customers, and comment on relevant issues and developments of the day in real time.

However, there is little point in having a blog online if nobody reads what you have written, and it would be a shame to have your efforts and insights go to waste.

Fortunately, there are many different ways to get your blog noticed by popular search engines and your target audience alike, and there are plenty of user-friendly sites that make this type of promotional activity quite easy!

1. Search Engine Submission

The first thing you need to do in order to boost the popularity of your blog online is to make sure that all of the popular search engines know about its existence.

Plenty of free or low-cost services exist out there today that can submit the URL of your blog to dozens of search engines at once, including Google, Yahoo, and Bing.

This will instruct the search engines in question to index your site, and list your blog for others to find at their leisure.

2. Social Media Promotion

The power of social media should never be underestimated when it comes to promoting your blog online. Just as your blog itself should have a chatty, engaging tone that easily facilitates conversation about the topic at hand, you should extend the same basic principles to any social media accounts that you set up to promote your conversation.

Besides simply posting links back to your blog posts -- which is a good idea in and of itself -- start engaging in conversations with other social media users on relevant topics.

Make sure that you avoid coming off as spammy or insincere, and ensure that any followers or friends you have on sites such as Facebook and Twitter feel as if their existence and input are important to you in order to create and retain a loyal following.

3. Two-Way Conversations

One terrific way to share your blog online is to regularly comment on the blogs of others in your field. Many comment forms have an optional field in which you can input your blog URL, so be sure to fill out these forms completely, and add the most useful insights possible.

Ask bloggers that you might have a friendly relationship with if they would mind a guest post from you, as this type of promotion can help to introduce your work to a whole new audience very quickly. With any luck, your blog's popularity should increase in no time!

Learn More About How Blogging And Inbound Marketing Are Changing The Way Business Gets Done

When is the last time you picked up the Yellow Pages......or recorded your favorite show so you didn't have to watch the commercials.....or hung up on a cold caller.....or thrown away a pile of direct mail.....or listen to Internet radio? I would bet that you likely did one of these activities in the past week.

Why is that?

Very simple, you don't like being pushed. Yellow Pages, TV Commercials, Telemarketing, Direct Mail, or Radio advertising are ALL forms of PUSH Marketing that has been prevalent over the past 50 years. But the push methods are just not as effective anymore.

Learn how to build a relationship with your customer without pushing them around. It's a strategy called content marketing. Blogging is just one part of that strategy....click on the book cover below to find out how you can implement this strategy in your business. It's a Free Downloadable eBook that can be in your mailbox in just a few minutes. Check it out!

Looking For A Tool To Manage Your Internet Marketing?

Jimmy Hovey, MBA

....Connect Directly

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One of the things I do is.....

...help small business owners like you who are frustrated that they have spent a lot of money in making improvements to their website and they are still not seeing leads come in as they expected. Typically they have either hired a SEO consultant or put some money into Google Adwords to increase their rankings in search engines. Now they either still fail to show up in the results or they are ranking for somekeywords but not seeing any increase in leads.

Are you experiencing similar challenges?

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....What Others Say

"You pointed out things I had not thought about and gave me simple, practical and effective recommendations in a way that I could easily understand.

Through your examples from personal experience in your own businesses you were able to communicate similar challenges you faced and what you did to address them and improve the business.

I’ve now got 2 pages of notes and ideas based on our conversation. You really got my brain working and the ideas flowing."