Tag Archives: gamification roi

I’ve noticed that every time I write about enterprise gamification – elearning always comes up.

There are several explanations for why elearning always pops up when we discuss enterprise gamification. The main one is that it simply works. Elearning works exceptionally well, by driving individual achievement through the use of completion game mechanics, feedback and recognition. Something about the pace, the rewards and the way in which most elearning material is pre-prepared trumps class-based learning. This has been recognized by many: the internet is awash with material about elearning for an amazing amount of learning scenarios: school, high-school, university, moocs, and the workplace.

Done well, gamification provides context, calls-to-action and a sense of meaningful work to employees – but the core question remains. How can companies get to the “gamification done well” phase? Some of it lies in good gamification design, using sound principles within the context of an organization or role and the desired employee behaviors. But some of it lies in using gamification analytics properly – and this is the core of this blog post.