When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.

This document introduces Neverfail Heartbeat, a technology that enables the protection of applications against many potential failures, including application failure, operating system failures, and hardware, network or site failures, at a reasonable cost.

This white paper discusses Windows high availability, with a focus on business drivers and benefits. Cost and real-world benefits are considered the two most important elements in choosing the right high availability solution.

In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more. Don’t miss these proven tips—watch the free 30-minute Webcast now.

Without a comprehensive management program in place IT assets can cost far more than necessary through waste and redundancy (direct costs) and overly complex management and maintenance (indirect costs). Implementing an effective IT asset management program is a first step for companies to deal with these issues. Learn more today!

2014 sales success will be dictated by increasing efficiency and effectiveness of our sales teams. And important to note is how reps are currently spending time. We see that closing, processing and fulfilling orders takes about 50% of the time to get to yes in the first place. Read this whitepaper and explore advances in CRM 2.0 technology to optimize this aspect of selling.

According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online.
Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending.
Download this White Paper for more information.

According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online.
Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending.
Download this White Paper for more information.

While e-commerce remains a relatively small percentage of overall retail spending (rates vary by country, but are generally in the 5–10% range), it continues to grow. The ongoing growth of e-commerce suggests that one of the initial objections to online shopping—concerns about whether consumer personal information would be secure—has been largely overcome. Standards like PCI, and payment services like PayPal, along with a general increase in security awareness, have gone a long way to change the perception of online shopping. Learn more about Information Security in the E-commerce Sector.

By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power.
The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it.
In this guide, you’ll learn:
- 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”;
- How to engage each of the 14 millennial personas through relevant imagery;
- 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website.
Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.

Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you.
In this ebook, you’ll learn how to:
• Optimize your marketing spending
• Increase conversion rate across the funnel
• Optimize customer engagement
• Cross-sell and upsell throughout your customer base
• Segment leads and grow customer value
• Grow your market and find new prospects
Fill out the form to get your free copy!

Despite the business-transforming upsides of data from the Internet of things (IoT), there’s a downside: security. Porous networks and lax users offer tantalizing access for hackers. Although most security spending is at the enterprise level, a shift is needed to secure IoT applications and provide improved governance and accountability. Electronics companies must create secure environments that safely collect, consume, share and store data on their networks. But they also must go beyond devices and consumers to close holes to factory, ecosystem and partner networks.

Today's economy is especially hard on small businesses. How does your small business keep revenue coming in when your customers are spending less? How do you attract new customers in a cost efficient manner? How do you protect your businesses' valuable information assets without making a huge technology investment?

Webinars are used by 62% of B2B marketing professionals, and they generate, on average, 20 - 40% of qualified leads from webinar registrants.
The calculator below will help you identify what your webinar program is costing you and then offer some suggestions for better ROI.

Active Directory is critical to your IT infrastructure, but, if you’re relying on native tools and PowerShell scripts, it may be costing you much more than you think. Learn about how the right tools can put you back in control, making AD management easy and cost effective.

You’ll learn what the 12 pitfalls of IT Systems Management really are, as well as the bridges you need to cross them. Learn what the big framework solutions don't want you to know, and why they might not be the answer for your IT Department. Learn to leverage what you have and your limited budget to get you the Systems Management tools and Solutions you need.

Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.

This online eBook provides insight and advice on how to build an effective disaster recovery strategy in the evolving world of virtual infrastructures, while mitigating the impact of so-called 'Black Swan' events in the datacenter.

The benefits of server virtualization extend far beyond infrastructure savings and server consolidation. An emerging technology trend is for IT managers worldwide to deploy virtualization to keep applications online and protect their businesses.

Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.

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