“Transformation is key for Billabong,” she said. “I’m sure there are people that don’t like to see the changes. . . They want the business to be what it was. I’m here to increase shareholder value. That’s my job. We have a lot of unhappy shareholders.”

Maybe if you worried more about your customers you wouldn’t be in the mess you are currently in. Happy customers mean better sales bigger profits and then hopefully happy shareholders your problem is that you have more unhappy customers than unhappy shareholders