Powering “The Amazing Race” immersive campaign

The Amazing Race brand

The Amazing Race is a reality TV show celebrating 17 years worldwide. In case you’ve (somehow) missed it, the show takes contestants on a trip across the globe with difficult missions to complete at each stop. The slowest one to each pit stop gets sent home.

This year the Israeli broadcaster producing the show – Reshet-TV chose to partner with Byond to give viewers a complementary 360 experience.

A new way to engage viewers with the show

Byond was the missing piece of Reshet’s new engagement strategy.

For one of the main sponsors, Spring (a beverage company), Byond created a special 360-degree game: Find the Hidden Bottle.

The viewer, now also a player, had to find several bottles in different 360-degree locations.

Winners were the players with the best time. The location was the same as the one portrayed in the show that week, and the bottles were hiding in the views in locations sometimes obvious and sometimes super tricky.

The best players each week received a prize – a rack of refreshing spring beverages. At the end of the game’s term, one lucky player won a trip around the world!

The game was developed by Byond’s creative studio, utilizing the Byond Immersive Suite unique dynamic publishing capabilities. It was deployed via WebVR on desktop and mobile browsers without any installation required, allowing maximum user reach.