One PR man's take on the importance of a good reputation in a world gone mad.

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RepChatter #43 posted

Steve and Ted discuss the image of young pop stars and the roles they play in the reputation of affiliated networks.

The discussion is centered on pop icon Britney Spears and High School Musical’s Vanessa Hudgens. They both have been heavily scrutinized in the news for their recent misfortunes. Britney for her lackluster, lip singing performance at the MTV Video Music Awards, and Vanessa for her scandalous photos posted on the internet.

How will the actions of these young celebrities affect the reputation of their associated networks, MTV and Disney? Was MTV to blame for Britney’s debacle on stage? Can Disney afford to part ways with Vanessa, a major piece to their billion dollar franchise?

About

I'm a climber, comedian and dog lover. But not necessarily in that order. I also happen to be co-founder and CEO of Peppercomm, a strategic communications firm headquartered in NYC, and with offices in San Francisco, Boulder and London.

Conflicts Policy

Everything on this blog is my personal opinion and does not necessarily represent the views of Peppercomm or its clients. Some posts may contain references to businesses or people the Peppercomm or its clients work with or have worked with, and in such cases I make an effort to point out such connections in the posts. I also may choose not to write about subjects or events that may relate to or affect Peppercomm clients.