Over the last two years, Pinterest has exploded on the social media landscape. Many have run to it due to its demographics that uniquely skew towards women, and many have also struggled to find the right use of the platform for their brand. Very soon after starting at Girl Scouts River Valleys, I launched their Pinterest account with the intention of using it to recruit and retain volunteers that are so key to our movement. Read my guest post with MAP TechWorks to see an overview of our strategy and what success has meant for us on Pinterest.

For all the troubles I had in math classes as a child, I never would have imagined how much time I happily spend working on spreadsheets and numbers as an adult. Much of the change is due to how I don’t see these sheets as lists of numbers, but as stories about how people behave online. Continue reading »

This week, I experienced two things that many online tend to celebrate. The first is that I crossed the 1,000 follower mark on Twitter and the second is that I achieved the goal of my personal communications plan. If you have been reading my blog for long, you may have a guess as to which one I celebrated more. Continue reading »