[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010

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PREFACE

The Report briefly explains about the industrial visit carried on as a part of the academic curriculum. The above report briefly tries to explain the experience gathered during the visit. It obviously helped to know the actual production of the Biscuit and confectionary products. Parle or the Parle Parivar team is one of the world renowned brands which have the second largest brand stand in the market. They manufacture different kinds of products which not only have quality but also they work upon on the customer satisfaction on their need base. It is India¶s number ³1´ brand which produces biscuits having top variety mix. They have not only concentrated on a single set of customers but an eatery for all ages are what it actually projects itself. Parle Parivar which has a plush of customer relations and also is a base for strong people management having its strength in its name itself. Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted to recreate and sell lower quality products of similar names with virtually identical package design.

are market leaders in their category and have won acclaim at the Monde Selection. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India. under its registered brand name Parle. In the 1950s the undivided Chauhan family manufactured beverages. competitors look upon Parle as an example of marketing brilliance. A decade later it was upgraded to manufacture biscuits as well. History: In 1929. all three are separate companies with separate ownership
ACHARYA S BANGALORE B . Many of the Parle products . While to consumers it's a beacon of faith and trust. Parle Bisleri and Parle Products. confectionery. a small company by the name of Parle Products emerged. Parle has grown to become a multi-million dollar company. which are the largest biscuit and confectionery plants in the country. while India was under British rule. the group split into three different companies ± Parle Agro. for almost 80 years. Since then it has grown into one of India's largest food products companies. the Parle name symbolizes quality.biscuits or confectioneries. the company has definitely come a very long way since its inception. Makers of the world's largest selling biscuit. Additionally. A small factory was set up in the suburbs of Mumbai to manufacture sweets and toffees. Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. since 1971. Currently. nutrition and great taste. etc. With a reach spanning even the remotest villages of India. water. Parle-G. and a host of other very popular brands.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
Introduction: Parle Products has been India's largest manufacturer of biscuits and confectionery. Over the years.SCHOOL 3
. biscuits. Apart from the factories in Mumbai and Bangalore Parle also have factories in Bahadurgarh in Haryana and Neemrana in Rajasthan.

in Haryana manufactures biscuits. They also have different products manufactured under them. the Parle brand grows from strength to strength. Frooti was the first product that was rolled out of Parle Agro in 1985. It went on to become India¶s favorite mango drink. All three companies continue to use the family trademark name ± µParle¶ under which the current companies are named. Parle-G. Apart from this. Monaco and Krackjack and confectionery brands. the Parle name symbolizes quality.
Company Profile:
The strength of the Parle Brand. Starting with only beverages and diversifying to include bottled water in 1993 and confectionery in 2007. or the single twist wrapping of Mango bite. such as.SCHOOL
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. Parle has grown to become a multimillion US Dollar company. Be it a big city or a remote village of India. The Quality Commitment Parle Products has one factory at Mumbai that manufactures biscuits & confectioneries while another factory at Bahadurgarh. Over the years. since 1971.biscuits or confectionaries. Parle Agro commenced operations in 1984. enjoy a strong imagery and appeal amongst consumers. Hide & Seek. Melody. such as. In this way. The factories at Bahadurgarh and Neemrana
ACHARYA S BANGALORE B . by constantly innovating and catering to new tastes. Many of the Parle products . Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market. such as. It still has a leading market share. Mangobite and Kismi. This can be seen by the success of new brands. Today. we know that this reputation has been built. health and great taste! And yet.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
and management. Parle has manufacturing facilities at Neemrana. by concentrating on consumer tastes and preferences and emphasizing Research & Development. are market leaders in their category and have won acclaim at the Monde Selection. in India. in Rajasthan and at Bangalore in Karnataka. Poppins. The Parle Biscuit brands.

even in the most remote places and in the smallest of villages with a population of just 500. The Parle marketing philosophy emphasizes catering to the masses. Parle biscuits & sweets are available to consumers. is a major strength for Parle Products.
ACHARYA S BANGALORE B . built over the years.SCHOOL
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. Each factory has state-of-the-art machinery with automatic printing & packaging facilities. urban consumers.500 wholesalers. catering to 4. And in this way. All Parle products are manufactured under the most hygienic conditions. packaging materials & rigid quality standards are ensured at every stage of the manufacturing process. on contract.000 retail outlets directly or indirectly. A two hundred strong dedicated field force services these wholesalers & retailers.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
are the largest such manufacturing facilities in India. Great care is exercised in the selection & quality control of raw materials. caters a range of products to a variety of consumers.
The Marketing Strength The extensive distribution network. so as to ensure a constant output & easy distribution. Parle Products also manufactures a variety of premium products for the upmarket. This is based on our cultivated understanding of the Indian consumer psyche. All these factories are located at strategic locations. We constantly endeavor at designing products that provide nutrition & fun to the common man. The value-for-money positioning helps generate large sales volumes for the products. Additionally. However.25. there are 31 depots and C&F agents supplying goods to the wide distribution network. Parle Products also has 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries. Most Parle offerings are in the low & mid-range price segments. Parle has nearly 1.

After all. AJAY CHAUVAN MR. VIJAY CHAUVAN MR. Today. The consumer is the focus of all activities at Parle.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
The Customer Confidence The Parle name conjures up fond memories across the length and breadth of the country. the Parle brands have found their way into the hearts and homes of people all over India & abroad.SCHOOL 6
. the people of India have been growing up on Parle biscuits & sweets. continue to spread happiness & joy among people of all ages. AMOL MR. RAJESH RAUL MR. Maximizing value to consumers And forging enduring customer relationships are the core endeavors at Parle.
IMPORTANT PEOPLE OF THE COMPANY CHAIRPERSON: DIRECTOR: EXECUTIVE DIRECTOR: COMMERCIAL MANAGER: FACTORY MANAGER: PRODUCTION MANAGER: STORE MANAGER: MR. since 1959. DIXIT
ACHARYA S BANGALORE B . ANUP CHAUVAN MR. NIVATIA MR. Parle Biscuits and confectioneries.

Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu. Every year. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Krackjack. Melody. The event is one of much fanfare and celebration. Monaco. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. keeping alive the culture and traditions of ages. Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja. inviting schools from all across the state to participate.
ACHARYA S BANGALORE B .SCHOOL
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. Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. Thousands of families participate and celebrate the occasion on a grand scale.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
Kismi Toffee Kisme Toffee Bar Mazelo
Golgappa Melody Softee Parle Lites
CORPARATE SOCIAL RESPANSIBALITY Parle Products with its wide platter of offering of biscuits and sweets like Parle-G. held during Navratri.

ACHARYA S BANGALORE B . and quality of milk powder. The raw material is tested for their acidic value. All the ingredients are tested in laboratory so that no low quality of raw material is used in manufacturing process. to get the best quality of biscuits. moisture it contains. The raw material is mixed in certain proportion.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
Moulding Baking Cooling
Packaging
RAW MATERIAL Wheat flour Sugar Partially hydrogenated edible vegetable oils Invert syrup Leavening agents (503 Baking powder) Milk solids Salt Emulsifiers (E 322 or E 471 or E 481) and Dough conditioners (E 223) and contains added flavours.SCHOOL
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. First is the waste materials fallen on ground.000 employees working in the company and are working in three shifts. LOOSE BISCUIT On the stalking table one to two rows of baked biscuits are kept aside for selling it as loose biscuits.35. Such waste material is of 1% which is marginal and acceptable which goes into total waste. Second types of waste are the biscuit collected in tray of the multi-pack wrapping machine. They store such inventory in store room and then is sent for testing in laboratory and after testing it is sent for production. SHIFTS There is nearly 10.[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
INVENTORY The inventory of the company that is the raw material is of a week.
ACHARYA S BANGALORE B .000 tones of biscuits are manufactured in a day of one particular product. WASTAGES There are two type of wastage in factory. since these biscuit are broken they are not packed and sold to the customer but collected in other tray and sold as broken pieces and sold for less price for cattle feeding. They are normally assumed to be damaged biscuits but they are not damaged or broken but company keep such loose packets of biscuits to sell it to the local people for marginal rate of 33 Rs / kg. and there are such nine product manufactured in the factory.

ACHARYA S BANGALORE B .[A REPORT ON PARLE BASED ON THE INDUSTRIAL VISIT 2010]
CONLUSION:
PARLE is one of the best manufacturing companies of Biscuits and other products among their Competitors.SCHOOL
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. PARLE COMPANY using new technology which is the success of Parle.