Kellogg’s FiberPlus Antioxidant Bar Chocolatey Peanut Butter now joins Chocolatey Chip. The new bar boasts beneficial ingredients like whole grains, then adds velvety peanut butter morsels and a decadent chocolatey drizzle for a rich, satisfying taste. With 35% of daily fiber, five grams of fat per serving, and antioxidants, like Vitamin E and zinc, this

LÄRABAR über is now available from General Mills Convenience. The sweet and salty LÄRABAR über is filled with fruits, nuts and spices. The 1.42 ounce bar comes in an Apple Turnover or Roasted Nut Roll flavor for a suggested retail price of $2.05. The new energy bar category is growing in convenience stores. Recent reports

General Mills Convenience adds variety to its line of Betty Crocker Sweet Rewards bars with the new bites and cookie bars. Betty Crocker Sweet Rewards Bites are mini cake bites that can be sold with a suggested retail price of $1.59. The Sweet Rewards Cookie Bars are soft cookies that can be sold for about

The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores. These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor

Riding the wave of energy bar excitement created by the award-winning Wheaties FUEL Energy Bars, the brand-new Wheaties FUEL Energy Bites give consumers a portable way to energize throughout the day. Available in chocolate peanut butter and double chocolate, each 2.19-ounce package packs 15 grams of protein and 100% of the daily value of five

Solo GI Low Glycemic Bars are great tasting and clinically validated. Low Glycemic foods are the hottest new trend in healthy eating because they help prevent a spike and crash in blood sugar. Solos Slooow Carbs provide sustained energy and support weight management without sugar alcohols, trans fats or artificial ingredients. The 47 gram bars

Power Bar has expanded its Pria women’s nutrition product line with Power Bar Pria Complete Nutrition bar—a new offering of great-tasting, nutrient-dense bars specifically formulated for women. The new Power Bar Pria Complete Nutrition bar combines great taste with a balance of carbohydrates, protein and 23 essential vitamins and minerals. Pria Complete Nutrition bars offer

Clif Bar Inc. has created CLIF Nectar, the entirely organic fruit and nut bar, which is minimally processed and contains just four or five ingredients. The four-flavor CLIF Nectar lineup—Dark Chocolate & Walnut, Cinnamon Pecan,Lemon, Vanilla & Cashew and Cranberry, Apricot & Almond—carriesa $1.79 SRP. Melt-in-the-mouth moist and delicious, these bars are the essence of

General Mills brings the iconic 85-year-old Breakfast of Champions brand to the bar category with the introduction of Wheaties FUEL energy bars. Developed specifically for c-stores and co-created with five of today’s elite athletes and a leading sports nutritionist, each 2.26-ounce bar delivers 15 grams protein and 100% of the daily value of five B

Energy bars are most often associated with top athletes and endurance sports. But as consumers have found themselves pressed for time—and energy—the category has morphed into an array of tasty, low-cost products that provide a quick meal solution across multiple dayparts. More importantly, the category has evolved to include a multitude of variations from healthy

The first sports and energy bars in the U.S. were marketed primarily to serious athletes, through alternative channels such as health food stores. These bars did not have wide appeal or distribution as recently as 1990, but over the past two decades these products have since gained mass appeal and distribution after greatly improving flavor

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