27 February 2012 – Found yourself craving for ASUS’ Transformer Prime but unable to fork out the dough for it? In a bid to convince you to part with your money, ASUS has just announced the Transformer Pad 300, a lower-end device in the stable.

For what it is worth, the 300 is essentially the original Transformer, save for a few differences – the choice of colour, a slightly downgraded display and optional LTE. It will however feature a Tegra 3 chip, 8-megapixel and 2-megapixel cameras, HDMI and a 10.1-inch, 1280 x 800 IPS display. The 300 also comes with 16GB of internal storage (expandable via microSD). Despite being marketed as lower-end ASUS will include the essentials: it ships with Ice-cream Sandwich and promises up to 10 hours of battery life.

No confirmation of availability or pricing, so expect further announcements down the line.