Tag Archives: groundlift.org

One development – since the advent of the MP3 as a delivery format – is the complete lack of credits and liner notes. It’s amazing to look through the records in the iTunes music store, and see how many don’t have downloadable pdf versions of the artwork. I know most artists still put a great deal of effort into selecting the artwork for the cover, the photos and the layout of the booklet, putting together a list of credits, thank you’s and even some decent liner notes and lyrics in many cases. Surely looking at this as an extension of their artistic vision, so for them to then go ahead and not include it in the world’s largest music store, makes no sense to me.

In the last few years, there’s been an interesting shift in the music industry – not just among consumers, but also among artists. Albums are being made at an almost alarming rate and the equipment needed has become very affordable – it’s all become very democratized. Albums are being released as MP3‘s online, and thus reaching a lot more people than ever before. One would think that for us recording engineers this was a good thing. And in some cases it is, but not always. As a matter of fact, a similar thing has happened (albeit much faster) in the music industry as has happened in the food industry. The norm has become fast food.. made without nutrients, without soul and without heart. The idea that making an album should be an investment (time and money) is a thing of the past. Since it’s possible to make an album inexpensively, then.. shouldn’t I do it .. by myself? Continue reading →

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One thing I’ve noticed, as people get more and more dependent on technology, is how the actual real-time interaction and/or meeting with someone in person, is on the decline. As a matter of fact, it seems like i can’t even keep people on the phone long enough to let me give them directions to my studio anymore: ‘it’s cool, i’ve got a GPS in the car.. i’ll just punch it in.. click.. dialtone….’ (yeah sure, while you steer with your knee and run over a dog – and then get it wrong anyway!).
I have a company called Groundlift, and at it’s core, it’s a group of like minded artists and creative types. Through this company i collaborate with artists from all over the world. We do music, remixes, videos Continue reading →