The brief

Audio expert JBL wanted a launch event to showcase its new voice assistant speaker range, that resulted in compelling and engaged influencer content, as well as top-tier product reviews online.

The top line

-18 influencers attended, reaching over 1.6 million people with 64 posts so far

-1.78 million weighted engagements

-10 media attendees including Esquire, The Sun, London Evening Standard, ShortList, NME, Ideal Home and Good Housekeeping

-31 pieces of national and lifestyle coverage

-12 in-depth product reviews, all at least 4 stars

What did we do?

Held at a beautiful apartment in Covent Garden, we hosted an informal breakfast, cooked by celebrity chef Adam Handling.

JBL LINK was placed in situ to demonstrate how it can be used in everyday life – reading the news, adding to the shopping list, controlling the Christmas tree lights and providing party sounds at an impressive volume.

Invitees included key media and a group of carefully selected lifestyle influencers, who boasted highly engaged, beautiful content that would reach JBL’s target audience and communicate with passion about the brand.