“This acquisition instantly creates a powerhouse modern media company, building on a platform agnostic content and distribution model that reflects the rapid pace of change in consumer media consumption,” Alloy Digital topper Matt Diamond said in a statement.

Most of DBG’s approximately 30 employees will join Alloy Digital, which previously had 215 staffers. Combined company will have headcount of about 240, with much of the integration of DBG into Alloy already completed, Diamond said.

Alloy and DBG combined will reach almost 80 million unique viewers monthly across its dedicated video platforms and deliver more than 1.5 billion video streams, according to comScore figures for January 2013.