CBS's Moonves: Internet Good, DVRs Good

CBS's CEO
Les Moonves jumped on the "we love DVRs" bandwagon, making the
usual network argument: DVR owners watch more TV content than
non-DVR owners (From Jack Myers, via
NY:MIEG). As noted a few days ago, what this argument
ignores is that TV "content" and "ads" are different and that
most DVR users skip ads. The usual network response to the
latter point is that "skipped ads are still effective!"
This sounds fine until you stop and realize that networks are
arguing that you should pay the same amount for a plush 30-second
ad with sound as a jerky, mute 5-second home movie.