By Nat Ives

Happier times. PHOTO: SHUTTERSTOCK

If you recognize the couple above, you know your memes better than the Hungarian government, which picked the wrong stock photography for an ad campaign to boost birth rates and “traditional” families.

“Young married couples are receiving support while they expect a baby,” one Budapest billboard reads, accompanied by a photo depicting this happy pair. Unfortunately for the campaign, it’s the same couple from the viral “distracted boyfriend” meme, and Twitter users had their field day of the day. (The Hungarian press, too.)

A Galaxy Far, Far Away

Marc Mathieu and Florence Welch of Florence + The Machine attend a party promoting the opening of Samsung 837, a marketing center where people can try but not buy products. PHOTO: NEILSON BARNARD/GETTY IMAGES FOR SAMSUNG

“Marc has left Samsung Electronics America to pursue opportunities outside of the company,” said a Samsung spokeswoman in an email. “Marc was a valued leader who made significant contributions during his tenure at Samsung. We thank him for his time and efforts, and wish him the best in his future endeavors.”

Mr. Mathieu, a seasoned marketer who has held senior roles at Unilever and Coca-Cola, may be best known for helping Samsung through its exploding battery crisis several years ago. He also pursued unique marketing deals, such as a partnership with the New York Times that included the distribution of Samsung “360” cameras to hundreds of Times reporters.

Quotable

— A Verizon store employee discussing the company’s podcast, “‘Up to Speed,” one in a growing group of corporate podcasts that also includes “Give Me An H” (Home Depot), “Tell Me Why” (American Airlines), “We Are Netflix” (Netflix) and “HII Talking Points” (Huntington Ingalls Industries)

The Magic Number

30.3 million

The number of U.S. internet users who will watch pro esports competitions such as Overwatch League online at least once a month this year, up 18.1% from last year, according to a new new eMarketer report on esports ad revenue

Best of the Rest

Some advertisers were unhappy over the outages on Facebook and Instagram, which extended from Wednesday into today. [Ad Age]

Nutella is trying the “Send Me a Sample” app for Amazon Alexa and Google Assistant to gauge the potential of voice commerce. [Digiday]

NBC and CBS swapped a pair of future Super Bowls so CBS can avoid pitting its scheduled 2022 broadast against NBC’s overlapping Olympics coverage that year and NBC can sell a Super Bowl-Olympics ad combo. [NY Post]

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