Archive

First: Thank you to everyone who contributed a comment so far. Much appreciated.

A quick recap:

Our challenge…

To use the Internet to get a small portion of the mass of video testimonials we’ve collected over the years out of our warehouse and into a form that:

1. Demonstrates the volume of testimonials we have and

2. Does it in such a way that it’s easy for visitors to find their way around

If you didn’t see our first attempt, you may want to skip to the next article and look at Version 1.0 and then come back before you see Version 2.0. (See "What Do You Think?")

The biggest problem wih Version 1.0: Overload.

We succeeded in making the point that we have a lot of video testimonials from our clients, but we missed the boat on making the site easy to navigate, in particular, making it easy for the visitor to find videos relevant to him or her.

The puzzle was how to fix the problem without spending an arm and a leg and burning weeks of time.