Bierbitzch: Of Yaks and Yucks

And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch?
Unfortunately, a previous campaign had already plumbed the depths of the obvious,
including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup

Published on Oct 23, 2003

Editor's Pick

And you thought Hoegaarden was a cool name for a beer? How can you top Bierbitzch?
Unfortunately, a previous campaign had already plumbed the depths of the obvious,
including an ad, says writer Brian Marabello of Costa Mesa, Calif., freelance setup Straw
Dogs, featuring a hottie in a thong and the line, "Nothing goes down like a Bierbitzch." So
a new strategy was required. The beer