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PortfolioAmisha Mulji-2013

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IntroductionHello,Thanks for the opportunity to share my work andexperience with you.Please click on images for work samples and linksto websites.Best Regards,Amisha682-557-0683Amisha.mulji@gmail.com

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PerspectiveAmicable and adaptable marketing“The big shift happening for marketing is moving it from a costcenter to a revenue generator. Data is fueling that revolution.Marketing will no longer be that fuzzy activity many others in thecorporate structure view as fluff.”- Commarts DailyCommunica)ng in the right way to the right audience solves the problem of trying to convince to conversion. Direct and to the point marketing is more effectivethan beating around the bush.Intuitive brandingCross platform integration

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Strategic Analysis Apple Itunes ( Hult Interna)onal Business School, London UK) Using the REALIZE framework, we write a series of Memos to the CEO of a company, outlining how they could improve on strategies of a product or service within the company. _________________Zeal- Quick Wins_________________Apple Inc Dear Mr. Johnson, The previous ﬁve memos have all detailed strategic processes, leadership and goals for the future. Long term strategy is important for Apple ITunes to build and maintain business. The smaller wins, however, are just as important, in order to maintain employee sa)sfac)on and company moral. The following Quick Win framework will discuss why Quick Wins are important, what aRributes they should have, and an eﬀec)ve communica)on strategy to use when implemen)ng them. Why? Quick wins are useful to build employee conﬁdence in the company, strength corporate morale, Increase faith in the company, and subdue cri)cs. These ac)vi)es should result in short term posi)ve eﬀects for the company and also not be indispensible in company strategy. Quick Wins for ITUNES The following quick wins are suggested for the next 6 months • Customer collabora)on with ITunes developers to create new music lists • Products for sale: to improve diﬀeren)a)on • Oﬀer set amount of free music/downloads to new markets, such as Schools and emerging countries: to increase scale • Contract with a service provider, such as BBC news, to oﬀer interac)ve access to news. What should be included in a Quick Win? There are 4 measureable aRributes a quick win should have in order to be eﬀec)ve. Each criteria lists speciﬁc ways to measure if the above quick wins have what it takes to successfully improve corporate and employee morale. Quick Wins The above quick win plan is recommended to eﬀec)vely implement this segment of the REALIZE framework. The ﬁnal memo will discuss ensuring accountability through the balance scorecard. Quick Wins Visible Will employees see visible changes from Quick Win? Will Management see tangible beneﬁts from resource alloca)on? Unambiguous Easy to implement concrete tasks for Quick Win? Will these result in successful outcomes? Meaningful Will this make a diﬀerence to stakeholders? Is this related to the transi)on process? Achievable Possible to achieve in a short )me? ( 2 weeks, 1 month) Are there enough resources to allocate for this ini)a)ve?

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Financial & Economic AnalysisFuture Outlook for Sri Lanka/Japan Economies, March 2011 (Asha Phillips Securi)es, Sri Lanka) Sri Lanka has a posi)ve outlook on the poten)al economic impact of Japan, but oil prices may be a concern. Japan, though a substan)al investor in Sri Lanka, does not pose a direct eﬀect on exports or imports from Sri Lanka. Manufacturers in Japan have back up plants and factories, making the output of products only a small issue. The emana)ng threat to Sri Lanka and other world economies would be Japans decision to subs)tute oil and coal power for its nuclear power genera)on. The Brent Crude oil price fell below $110 per barrel on Tuesday, fueling further concern in world economies. While analysts expect the Japanese crude oil demand to decrease, in light of the earthquake and tsunami, therefore driving the price of oil down in the short term, the pending decision on ﬁscal direc)on by the Japanese government could drive prices back up. Over the next few months, China, India, Indonesia, Korea, the Philippines, Singapore, Sri Lanka and Taiwan are expected to )ghten their monetary policies, states to Central Bank Deputy Governor Dheerasinghe. The market vola)lity could delay implementa)ons, leaving the risk of having to further )ghten the market to make up for holdups and expected rising inﬂa)ons.