NEM Blockchain Chosen By Star-Driven Kind Heaven Project

Kind Heaven, an immersive entertainment venue opening next year on the Las Vegas Strip, today announced it has selected NEM as its blockchain partner.

Through this agreement, Kind Heaven will integrate blockchain technology using the NEM platform, with ASTA as its official development partner. Asta is an experienced blockchain development house that has deployed solutions using the NEM blockchain in Australia and South East Asia.

“When Kind Heaven began evaluating blockchain partners, we knew we needed a top-of-the-line platform to provide a secure, streamlined user experience,” said Cary Granat, CEO Immersive Artistry, one of the creators of Kind Heaven. “Experiences at Kind Heaven will be unlike anything seen before, and we believe NEM provides an ‘A-level’ approach and a top-of-the-line, proven system to make this possible.”

The concept of Kind Heaven was developed by Jane’s Addiction frontman and Lollapalooza Founder Perry Farrell along with Immersive Artistry, whose team includes CEO Cary Granat (founder and former CEO of Walden Media, and former President and COO of Miramax/Dimension Films) and President Ed Jones (Academy® Award-winning visual effects pioneer, Star Wars’ The Empire Strikes Back and Return of the Jedi, Indiana Jones, and E.T.) Through the use of leading-edge technology and Hollywood-style storytelling, Kind Heaven at the LINQ Promenade will provide a wide variety of experiences exploring the culture of Southeast Asia.

Global collectibles are a $600 billion market, and digital collectibles represent a growing subset. In the coming years, it’s estimated that digital collectibles will grow from a $35 million to $10 billion market. Kind Heaven is focused on developing a digital collectibles business using blockchain technology that will capitalize on its mythology, characters, icons, and geography. This will create a vibrant, actively-traded market for digital collectibles existing in multiple formats.

Kind Heaven is forming relationships with prominent partners in Asia, including an upcoming e-commerce partnership that will integrate NEM to create a decentralized marketplace. This marketplace will allow vendors in Asia to share goods and services in North America. Kind Heaven will also collaborate with artists, who will have limited-edition digital collectibles of their own available through the Kind Heaven marketplace.