Pentel of America, LTD.

• Catalog Design

I was lucky enough to be a full-time graphic designer at Pentel of America for 4 years before moving to the Sacramento area. Pentel is a wonderful brand that manufactures pens, mechanical pencils, art supplies, and more. As an artist, it's pretty rad to work for a company who's products you would normally use anyways. :)

As part of the Marketing team, I designed printed and digital marketing tools like product catalogs, sell sheets, flyers and product brochures, as well as the product packaging and display packaging you can find in stores. Some of the main customers include Target, Staples, Office Depot, and Walmart.

Of the many projects I lead at Pentel of America, our product catalogs were my main responsibility. Working with the Marketing Manager, Graphics Supervisor, and my colleagues in the Marketing department, I develop 7 different annual catalogs, using Adobe Photoshop, Illustrator, and InDesign. I'd also taken over all of the product photography, which was a nice bonus for me.

It was a great place to work, and allowed me the right balance to pursue my other creative endeavors outside of work, like freelance or personal art projects.