GORDON HAY [left] and IAN McKERRON are two of Scotland's most experienced former Fleet Street journalists who have built an impressive reputation as first-class media consultants.

They have known each other for more than 30 years. As journalists, both in Scotland and in London, they have worked with and against each other for most of that time.

Between them they have held senior positions on The Scotsman, Daily Mail, Mail on Sunday, Daily Express, Sunday Express, Daily Mirror, Daily Record, Sunday Mirror, Today, Press & Journal and Aberdeen Evening Express. As freelancers, they also worked for every national newspaper in the UK, including the Daily Telegraph and The Times.

That is one of the key reasons behind their success. Not only do they know the Press - they have played major roles in the Press.

The partnership has carved a niche in advising political, financial and public authority clients as well as private businesses, including Reform Scotland, Campaign for Fiscal Responsibility, Scottish Voice, Hazledene Group, Morrison Construction, Energetics Networked Energy, The Merger Action Group and Ruth Davidson MSP, leader of the Scottish Conservative & Unionist Party.

Their philosophy is based on achieving their clients’ aspirations through effective, straightforward, jargon-free methods that are easily understood without unnecessary and expensive ‘add-ons’.