AccountDescriptiveName

AccountTimeZone

Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone.

Type

String

Display Name

Time zone

XML Attribute

timeZone

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

AdGroupId

The ID of the AdGroup.

Type

Long

Display Name

Ad group ID

XML Attribute

adGroupID

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

AdGroupName

The name of the AdGroup.

Type

String

Display Name

Ad group

XML Attribute

adGroup

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

AdGroupStatus

Status of the ad group.

Type

AdGroupStatus

Display Name

Ad group state

XML Attribute

adGroupState

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

UNKNOWN

unknown

ENABLED

enabled

PAUSED

paused

REMOVED

removed

AdNetworkType1

First level network type.

Type

AdNetworkType1

Display Name

Network

XML Attribute

network

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

UNKNOWN

unknown

SEARCH

Search Network

CONTENT

Display Network

YOUTUBE_SEARCH

YouTube Search

YOUTUBE_WATCH

YouTube Videos

MIXED

Cross-network

AdNetworkType2

Second level network type (includes search partners).

Type

AdNetworkType2

Display Name

Network (with search partners)

XML Attribute

networkWithSearchPartners

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

UNKNOWN

unknown

SEARCH

Google search

SEARCH_PARTNERS

Search partners

CONTENT

Display Network

YOUTUBE_SEARCH

YouTube Search

YOUTUBE_WATCH

YouTube Videos

MIXED

Cross-network

AllConversionRate

AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

All conv. rate

XML Attribute

allConvRate

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

AllConversions

Best estimate of the total number of conversions that AdWords drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

All conv.

XML Attribute

allConv

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

AllConversionValue

The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

All conv. value

XML Attribute

allConvValue

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

AverageCpm

Average Cost-per-thousand impressions (CPM).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Avg. CPM

XML Attribute

avgCPM

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

AverageCpv

The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Avg. CPV

XML Attribute

avgCPV

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

CampaignId

The ID of the Campaign.

Type

Long

Display Name

Campaign ID

XML Attribute

campaignID

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

CampaignName

The name of the Campaign.

Type

String

Display Name

Campaign

XML Attribute

campaign

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

CampaignStatus

The status of the Campaign.

Type

CampaignStatus

Display Name

Campaign state

XML Attribute

campaignState

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

UNKNOWN

unknown

ENABLED

enabled

PAUSED

paused

REMOVED

removed

Clicks

The number of clicks.

Type

Long

Display Name

Clicks

XML Attribute

clicks

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

ClickType

Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns.

Type

ClickType

Display Name

Click type

XML Attribute

clickType

Behavior

Segment

Filterable

True

Supports Zero Impressions

False

Predicate values / display values

URL_CLICKS

Headline

CALLS

Phone calls

OTHER

Other

PRODUCT_EXTENSION_CLICKS

Product plusbox offer

SITELINKS

Sitelink

PRODUCT_LISTING_AD_CLICKS

Shopping ad - Standard

GET_DIRECTIONS

Driving direction

OFFER_PRINTS

Print offer

BREADCRUMBS

Breadcrumbs

CALL_TRACKING

Manually dialed phone calls

MOBILE_CALL_TRACKING

Mobile phone calls

LOCATION_EXPANSION

Get location details

STORE_LOCATOR

Show nearby locations

PRODUCT_LISTING_AD_LOCAL

Shopping ad - Local

APP_DEEPLINK

App engagement ad deep link

PRODUCT_LISTING_AD_MULTICHANNEL_LOCAL

Shopping ad - MultiChannel Local

PRODUCT_LISTING_AD_MULTICHANNEL_ONLINE

Shopping ad - MultiChannel Online

PRODUCT_LISTING_ADS_COUPON

Shopping ad - Coupon

PRODUCT_LISTING_AD_TRANSACTABLE

Shopping ad - Sell on Google

PRODUCT_AD_APP_DEEPLINK

Shopping ad - App Deeplink

SHOWCASE_AD_CATEGORY_LINK

Shopping - Showcase - Category

SHOWCASE_AD_LOCAL_STOREFRONT_LINK

Shopping - Showcase - Local storefront

SHOWCASE_AD_ONLINE_PRODUCT_LINK

Shopping - Showcase - Online product

SHOWCASE_AD_LOCAL_PRODUCT_LINK

Shopping - Showcase - Local product

PRICE_EXTENSION

Price Extension

VIDEO_WEBSITE_CLICKS

Website

VIDEO_CALL_TO_ACTION_CLICKS

Call-to-Action overlay

VIDEO_APP_STORE_CLICKS

App store

VIDEO_CARD_ACTION_HEADLINE_CLICKS

Cards

VIDEO_END_CAP_CLICKS

End cap

CLICK_ON_ENGAGEMENT_AD

Click on engagement ad

LOCATION_FORMAT_MAP

Map

LOCATION_FORMAT_LANDING_PAGE

Go to landing page

LOCATION_FORMAT_STORE_INFO

Go to store info

LOCATION_FORMAT_DIRECTIONS

Directions

LOCATION_FORMAT_CALL

Call

LOCATION_FORMAT_TEXT

Text

LOCATION_FORMAT_IMAGE

Image(s)

BROADBAND_PLAN

Broadband Plan

WIRELESS_PLAN

Wireless Plan

VISUAL_SITELINKS

Visual Sitelinks

PROMOTION_EXTENSION

Promotion Extension

SWIPEABLE_GALLERY_AD_HEADLINE

Ad Headline

SWIPEABLE_GALLERY_AD_SWIPES

Swipes

SWIPEABLE_GALLERY_AD_SEE_MORE

See More

SWIPEABLE_GALLERY_AD_SITELINK_ONE

Sitelink 1

SWIPEABLE_GALLERY_AD_SITELINK_TWO

Sitelink 2

SWIPEABLE_GALLERY_AD_SITELINK_THREE

Sitelink 3

SWIPEABLE_GALLERY_AD_SITELINK_FOUR

Sitelink 4

SWIPEABLE_GALLERY_AD_SITELINK_FIVE

Sitelink 5

UNKNOWN

unknown

Not compatible with the following fields:

AverageCpv

EngagementRate

Engagements

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ViewThroughConversions

ConversionCategoryName

A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other".

Type

String

Display Name

Conversion category

XML Attribute

conversionCategory

Behavior

Segment

Filterable

True

Supports Zero Impressions

False

Not compatible with the following fields:

AverageCpm

AverageCpv

Clicks

Cost

Ctr

EngagementRate

Engagements

Impressions

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ConversionRate

The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Conv. rate

XML Attribute

convRate

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Conversions

The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Conversions

XML Attribute

conversions

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

ConversionTrackerId

ID of the conversion tracker.

Type

Long

Display Name

Conversion Tracker Id

XML Attribute

conversionTrackerId

Behavior

Segment

Filterable

True

Supports Zero Impressions

False

Not compatible with the following fields:

AverageCpm

AverageCpv

Clicks

Cost

Ctr

EngagementRate

Engagements

Impressions

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ConversionTypeName

The name of the conversion type. Prevents zero-conversion rows from being returned.

Type

String

Display Name

Conversion name

XML Attribute

conversionName

Behavior

Segment

Filterable

True

Supports Zero Impressions

False

Not compatible with the following fields:

AverageCpm

AverageCpv

Clicks

Cost

Ctr

EngagementRate

Engagements

Impressions

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ConversionValue

The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Total conv. value

XML Attribute

totalConvValue

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Cost

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Type

Money

Display Name

Cost

XML Attribute

cost

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

CostPerAllConversion

Total cost divided by all conversions.
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Type

Money

Display Name

Cost / all conv.

XML Attribute

costAllConv

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

CostPerConversion

The Cost attributable to conversion-tracked clicks divided by the number of conversions
Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row.

Type

Money

Display Name

Cost / conv.

XML Attribute

costConv

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

CreativeId

ID of the ad.

Type

Long

Display Name

Ad ID

XML Attribute

adID

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

CreativeStatus

Status of the ad.

Type

Status

Display Name

Ad state

XML Attribute

adState

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

ENABLED

enabled

PAUSED

paused

DISABLED

disabled

CrossDeviceConversions

Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Cross-device conv.

XML Attribute

crossDeviceConv

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Ctr

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

CTR

XML Attribute

ctr

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

CustomerDescriptiveName

The descriptive name of the Customer.

Type

String

Display Name

Client name

XML Attribute

clientName

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

Date

The date formatted as yyyy-MM-dd.

Type

Date

Display Name

Day

XML Attribute

day

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

DayOfWeek

The name of the day of the week, e.g., "Monday".

Type

DayOfWeek

Display Name

Day of week

XML Attribute

dayOfWeek

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

MONDAY

Monday

TUESDAY

Tuesday

WEDNESDAY

Wednesday

THURSDAY

Thursday

FRIDAY

Friday

SATURDAY

Saturday

SUNDAY

Sunday

Device

Device type where the impression was shown.

Type

DeviceType

Display Name

Device

XML Attribute

device

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

UNKNOWN

Other

DESKTOP

Computers

HIGH_END_MOBILE

Mobile devices with full browsers

TABLET

Tablets with full browsers

EngagementRate

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Engagement rate

XML Attribute

engagementRate

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

Engagements

The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics.

Type

Long

Display Name

Engagements

XML Attribute

engagements

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

ExternalConversionSource

The source of conversion such as website, import from calls.

Type

ExternalConversionSource

Display Name

Conversion source

XML Attribute

conversionSource

Behavior

Segment

Filterable

True

Supports Zero Impressions

False

Predicate values / display values

UNKNOWN

Other

WEBPAGE

Website

ANALYTICS

Analytics

UPLOAD

Import from clicks

AD_CALL_METRICS

Calls from ads

OFFERS

Offers

ENGAGEMENT

Engagement ads

WEBSITE_CALL_METRICS

Calls from website

STORE_VISITS

Store visits

ANDROID_IN_APP

Android in-app action

ANDROID_DOWNLOAD

Android app install (from Google Play)

IOS_IN_APP

iOS in-app action

IOS_FIRST_OPEN

iOS app install (first open)

APP_UNSPECIFIED

Mobile app

ANDROID_FIRST_OPEN

Android app install (first open)

UPLOAD_CALLS

Import from calls

FIREBASE

Firebase

CLICK_TO_CALL

Phone number clicks

SALESFORCE

Salesforce.com

STORE_SALES_CRM

Store sales (data partner)

STORE_SALES_PAYMENT_NETWORK

Store sales (automated)

GOOGLE_PLAY

Google Play

THIRD_PARTY_APP_ANALYTICS

Third-party app analytics

GOOGLE_ATTRIBUTION

Google Attribution

STORE_SALES_DIRECT

Store sales (direct upload)

Not compatible with the following fields:

AverageCpm

AverageCpv

Clicks

Cost

Ctr

EngagementRate

Engagements

Impressions

VideoQuartile100Rate

VideoQuartile25Rate

VideoQuartile50Rate

VideoQuartile75Rate

VideoViewRate

VideoViews

ExternalCustomerId

The Customer ID.

Type

Long

Display Name

Customer ID

XML Attribute

customerID

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

Impressions

Count of how often your ad has appeared on a search results page or website on the Google Network.

Type

Long

Display Name

Impressions

XML Attribute

impressions

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

Month

The first day of the month, formatted as yyyy-MM-dd.

Type

String

Display Name

Month

XML Attribute

month

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

MonthOfYear

The name of the month of the year, e.g., "December".

Type

MonthOfYear

Display Name

Month of Year

XML Attribute

monthOfYear

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

Predicate values / display values

JANUARY

January

FEBRUARY

February

MARCH

March

APRIL

April

MAY

May

JUNE

June

JULY

July

AUGUST

August

SEPTEMBER

September

OCTOBER

October

NOVEMBER

November

DECEMBER

December

Quarter

The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01.

Type

String

Display Name

Quarter

XML Attribute

quarter

Behavior

Segment

Filterable

True

Supports Zero Impressions

True

ValuePerAllConversion

The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Value / all conv.

XML Attribute

valueAllConv

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

VideoChannelId

The video channel ID.

Type

String

Display Name

Video Channel Id

XML Attribute

videoChannelId

Behavior

Attribute

Filterable

False

Supports Zero Impressions

True

VideoDuration

The duration of the video in milliseconds.

Type

Long

Display Name

Video Duration

XML Attribute

videoDuration

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

VideoId

The video ID.

Type

String

Display Name

Video Id

XML Attribute

videoId

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

VideoQuartile100Rate

Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Video played to 100%

XML Attribute

videoPlayedTo100

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

VideoQuartile25Rate

Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Video played to 25%

XML Attribute

videoPlayedTo25

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

VideoQuartile50Rate

Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Video played to 50%

XML Attribute

videoPlayedTo50

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

VideoQuartile75Rate

Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

Video played to 75%

XML Attribute

videoPlayedTo75

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

VideoTitle

The video title.

Type

String

Display Name

Video Title

XML Attribute

videoTitle

Behavior

Attribute

Filterable

True

Supports Zero Impressions

True

VideoViewRate

The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".
To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN. This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause.

Type

Double

Display Name

View rate

XML Attribute

viewRate

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

VideoViews

The number of times your video ads were viewed.

Type

Long

Display Name

Views

XML Attribute

views

Behavior

Metric

Filterable

True

Supports Zero Impressions

True

Not compatible with the following fields:

ClickType

ConversionCategoryName

ConversionTrackerId

ConversionTypeName

ExternalConversionSource

ViewThroughConversions

The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals.