The division is part of Uber’s attempt to expand its presence in South Korea, where the company’s flagship ride-sharing service, Uber X, was banned in 2015 because it conflicted with the local transportation law.

Uber Eats said major CJ Foodville brands, such as VIPS, Cheiljemyunso, The Place and Juice Solution, would be easily accessible through its app in Seoul, a heavily populated city with around 10 million inhabitants.

Eight out of 10 South Koreans use smartphones, and they increasingly use mobile apps to order popular food items.

The food franchise unit of South Korean food and entertainment conglomerate CJ Group has about 1,500 franchises across South Korea and nearly 400 franchise stores in seven countries, including the United States, China and Vietnam.

CJ Foodville is planning to reinforce the collaboration with Uber Eats overseas.

Uber Eats did not disclose its share in South Korea’s estimated 12 trillion-won (US$10.7 billion) food delivery app market dominated by homegrown apps, such as YoGiYo and Baedal Minjok.