I understand how the internet works. I know what click bait is. If I click on a headline like She Used a Pen To Open an Envelope. You Won’t Believe What Happened Next… or His Dog Pooped In His Shoe and the Shoe’s Reaction was PERFECT, I agree that I’ve no one to blame but myself. But headlines about Amazon paying self-published authors per page read has my blood pressure spiking.

They’re inaccurate because they’re out of context. The truth is buried in the posts themselves no sooner than five or six paragraphs down, but people don’t seem to be reading that far based on the tweets I’ve seen in my stream. And as for people outside the self-publishing world – well, they seem to be missing the whole point of it altogether.

Now, it’s been a while since I wrote a nuts-and-bolts post about a self-publishing thing but [rolls up shirtsleeves, takes…