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By Deborah Catherine Nelson
Thanks to the PC and the World Wide Web, everyone now has the
opportunity to become successfully self-employed. It is amazing how
these tools have revolutionized everything.
How can you take
advantage of these tools and the marketplace to turn your talent into
cash? Although it is fairly simple to do so, it is not easy. Making the
transition from getting a regular paycheck can be challenging for many.
Many of us have been raised and trained to think that the legitimate way
of making a living is to go to college or a trade school and get a job.
And we have also been taught to believe that the job is the only thing
that can provide "benefits," i.e. health insurance. However, young
people are graduating from college and going directly into
self-employment. They can buy health a monthly fee and also get the
benefit of an HSA (Health Savings Account), which is available only for
the self-employed.
Before going any further, I would like to
define what I mean by creative entrepreneurism. Creative
entrepreneurialism is the process of creating a living from a talent or
ability, using limited resources, without going into debt. Creative
entrepreneurialship is for ordinary people. The goal isn't necessarily
to be a millionaire although that may be possible for some. The goal is
to be successfully self-employed, making a living at something you love
doing, perhaps working at home or from a small office. Creative
entrepreneurialism is not about buying a franchise and hiring a staff of
employees and opening up a storefront. It's not about taking out a lot
of expensive ads in the paper and have a huge overhead and loans from
the bank, recruiting a board of directors and going public and offering
stock. Yet the bottom line can be a livable to 6-figure income,
accompanied by a pleasant lifestyle, without a lot of expense, risk, or
debt.
Creative entrepreneurialism is a term that I have coined to
describe my lifestyle. My first business was a business for which I had
been trained. I went to college and earned a degree in advertising. Then
I accepted an independent sales rep position selling promotional
products advertising. Eventually, I started my own promotional products
company. Now I have branched off into other areas according to my
interest passion, experiences and knowledge
Creative
entrepreneurialism offers the ultimate in capitalistic freedom. We can
make a living doing what we love and or what we are good at; and we can
do it out of our home as simple as a laptop, cell phone and website.
Below I have given 3 steps to get started on your journey of Creative Entrepreneurship.
These
are the basic steps involved with starting your self-employment career.
Give yourself from 1-3 years to put these things in place. Try to work
part time at your current job and part time at self-employment. This is a
very simple process, but not easy. The idea of creative
entrepreneuralship is not to take out loans, but to build a client base,
and invest that money into growing your business as the business grows.
You will need to learn to think differently, set your own goals, create
your own vision for your company, and create vacation time, and days
off, because you are your own boss.

Get Some Tools:
Invest in a laptop, printer, toll-free number, cell phone, and work
area. On your laptop make sure you have a good art program such as Corel
Draw or Microsoft Publisher. Make sure the work area is a quiet,
organized place in your home, garage, or apartment. Keep your work area
separate from your living quarters. I started out in a basement, and
when I went upstairs to go home, I was done with work. Learn to use your
tools. You may do this on weekend and evenings while you are still
maintaining a regular income.

Get Some Expertise: Find out what your passion is and
discover a realistic way to market it. Dana Beasley of Angel Arts, is
passionate about art and pets; and isn't a fine artist, but is creating
digital portraits for Pet City customers. If you love music, but know
you aren't going to be rock star, for example, create a website business
marketing nostalgic CDs. You will need to take classes in bookkeeping,
sales, marketing, website design, and graphic design. A lot of these
classes can be done with software tutorials, or taken online. These are
basics you will need to know to you run your self-employment career.
Develop yourself in your area of talent. If you are a bookkeeper, work
on getting your CPA, if you are an architect get your architect's
license. Whatever you are good at or love doing; get some kind of
training and or credentials.

Get Some Clients: Now its time to start getting some
clients. At first it may be wise to actually work for free, while you
are still working at your income-producing job. Ask a friend or family
member to allow you to practice on them in exchange for a written
testimonial about how great your business product or service is. You can
build this into your marketing materials, and website, and your client
base will grow as you build up experience, expertise, and credibility.
You will need some marketing materials to attract clients, and that's
where your graphic design training will come in handy. You can also hire
a graphic designer on a project basis to help you develop your logo,
business cards, and letterhead. As you get more clients, always invest
some of your income in more sophisticated marketing efforts such as
branding with promotional products, and e-mail consultations,
newsletters, and postcards to stimulate and increase business.

Being
your own boss requires personal development because the business can
only grow to the level that you are growing. Constant training and
coaching are necessary to take you to total independence. Once you
achieve independence in one business enterprise, you can expand to
others, as your creative juices begin to flow once again. The ultimate
freedom and joy is to make a living at what you are good at and what you
love doing. Creative entrepreneurialship allows you to contribute
greatly to yourself, your family, community and the world around you!

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