WMU unveils new football helmet logo

Jill McLane Baker / Special to the Kalamazoo GazetteWestern Michigan University's new football helmet logo.

KALAMAZOO — The "W" is returning to Western Michigan University's football helmet.

WMU unveiled its new helmet logo at Friday's media day, adding the "university 'W'" underneath the Bronco that's been on the side of its helmets since 1998.

WMU spokesperson Mat Kanan called it "a marriage between the university 'W' and the traditional primary mark of WMU athletics."

"The mark that you see is not replacing our primary mark of the Bronco head," Kanan continued. "Our Bronco head with the word 'Broncos' underneath it remains the primary mark for all athletic apparel. But this will be added to our family of marks."