A fishing tackle manufacturer has just brought out a series of rods called
Rage. It nicely complements the company’s Warrior products that in turn
lyrically echo not only its Predator range but the Century Armalite rods
produced by a competitor.

Looking at names such as these you’d think we were going to war, not to the
waterside. So aberrations, surely?

Alas not. There are plenty more like these to choose from. We can have the War
Lord, the Kamasan Animal, the Daiwa Megaforce or, saints preserve us, the
Browning Aggressor Alchemy Pole. There’s the Abu Dominator Max, the
Garbolino Sniper,