Tiffany & Co. Atlas Cocktail in White Gold

Issued by one of the most famous jewelers out there, the new Tiffany & Co. Atlas Cocktail ladies wristwatch not only features a rather unusual design, but somehow manages to look absolutely stunning for a person who doesn’t wear a wedding ring. Soon to become available in three sizes and three colors of gold, the timekeeper will be predictably expensive, but I somehow doubt that the price will be a problem for the American brand’s target audience.

Like the other members of the Atlas family, the new (it was presented less than three months ago) Tiffany & Co. Atlas Cocktail watch features a set of oversized Roman numerals placed there in a nod to the famous clock that hangs above the entrance to its 5th Avenue boutique in Manhattan, New-York.

However, while the rest of the collection features more or less traditional layouts of their dials with numerals and hour markers safely hidden behind a scratchproof sapphire glass, this version has the numerals set atop its sapphire crystal and studded with dozens of full-cut diamonds.

The precious stones are matched with even larger diamonds of the same cut that adore the timekeeper’s bezel and the circular “minute” track that, too, sits atop the crystal.

There are different versions of the watch, but the most interesting among them is, of course, the one in white gold. Presented on a black sating strap, which is secured on a wrist with 18-carat white gold buckle, the watch also sports a black lacquered dial that not only makes the polished and faceted triangle hands look even more contrast, but also provides the watch with a remarkable sense of depth.

Like it is often the case with “jewelry” watches, the movements here come almost as an afterthought. In its press release, Tiffany & Co. only mentions that they are of Swiss origin and that’s basically all. I personally find the choice of movements adequate for the task: after all, this is primarily an elegant jewelry item that is also supposed to tell time, not the other way around.

Judging by the press photos, the watch must produce a lasting impression. As, of course, does its price. Judging by Tiffany & Co.’s web-site, the watches are offered at impressive $17,700, $20,300 and $22,800 for the versions in 26 mm, 30 mm and 36 mm cases respectively. Well, their trinkets have never been cheap.