defining purpose

A bus driver was having a hard day. No matter how quickly he drove between bus stops, he simply couldn’t keep to the timetable his bosses had demanded. He came back to the depot with a look of frustration and a feeling of anger.

His boss approached him and asked if all was OK. The bus driver replied, “No, it’s not. How on earth do you expect me to keep to the timetable, if I have to keep picking up passengers?!”

This is obviously a case of a confusion between company goals and company purpose! Learn More