Media

LARGE-FORMAT PANELS IN THE SERVICE AREA

This is the most popular outdoor system. It' illuminated system is the ideal extension of advertising campaigns covering urban areas.317 systems

YPSILON m. 4 X 3

This free-standing advertising system illuminates a downward-facing panel from above.303 systems

JOINT m. 3X6

This free-standing advertising space has a vertical orientation. Messages can be freely communicated without frame restrictions which gives this type of media significant expressive power.61 systems

TWIN m.12X3

The ideal system for creating backdrops: its pronounced horizontality makes it effective at creating virtual sets that leave room for sky and light.21 systems

INDOOR & PEDESTRIAN PANELS IN THE SERVICE AREA

NEW CIADS m. 1,20 X 1.,80

Double-sided, slimline, high-impact pedestrian panels; located close to restaurant entrances and along footpaths to enhance "face-to-face" contact with people moving from the parking area to the restaurant and vice versa.353 systems

BFLAT (indoor)

The systems are placed inside the shopping and restaurant areas of the main service areas. They are backlit with LED technology that guarantees a bright uniform light. A type of technology known as HD lenticular that allows the creation of dynamic and three-dimensional effects, may also be used.

117 systems

FSU (Free standing unit) m. 1 X 1,40

A small, single or double-sided system, consisting of a base with rounded and harmonious lines and a thin free-standing sheet.203 systems

LEDWALL NETWORK

4 LED systems with high-definition graphics in the Ads in: Brianza Nord,Somaglia Ovest, Secchia Ovest, Sillaro Ovest Dimensions: 3.5 x 2.5 metres Operational 18 hours per day (from 6am to 12am) 6-minute cycle, with 50% of content of an informative nature (news, weather and traffic) and 50% with advertising inserts. An increase in the number of screens (up to 30) in the ads with the most contacts is forecast for 2014.

SIGNAGE AND OTHER MEANS

PROMOEVENTI NETWORK

The network allows events to be carried out related to sampling, couponing, product promotion and service subscription campaigns, to complete the area communications network.

TELEPASS SYSTEMS AT THE TOLL BOOTH

Located at the exits of the main highway toll booths, Telepass systems provide information on the local Telepass and Viacard distribution points. They are made up of two license plates; the lower license plate (345x130cm) bears details of the Telepass or Viacard distributing branch.

VIACARD SPONSORSHIP

About 3 million cards are produced each year in the €25, € 50 and €75 formats and the cards themselves can be "sponsored" with a publicity message. The minimum batch is 150,000 cards, with multiple subjects being produced in the same batch. Distribution can take place at national level or in specific Nielsen areas alone.

INFOMOVING

The TV network present in the main service areas with over 200 screens that broadcast news, weather, traffic, other themed reports and advertising spots between 6.30am and 23.30pm.187 systems