The shelving and vitrines are illuminated by the Pico 1 LED. This has created an ambience of hushed quality and lighting that showcases key pieces of the Superdry range. The high-impact accent lighting is fused with the latest in LED technology which ensure the scheme is very low-energy, consuming only 15W/m2.

Working closely with PNLD and Supergroup, Precision Lighting designed and manufactured both standard and custom Pico 1 luminaires. These were mounted to systems including bespoke elliptical brass and aluminium basis tracks, retrac, and monopoints, to integrate seamlessly into each individual display.

Testimonial

"Superdry only work with the best in the industry and companies that reflect the brand's values of quality and design; values that Precision Lighting has demonstrated they hold." James Meigh, Head of Creative Media and Marketing