Ariel Serkin

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Beldent, Del Campo Saatchi & Saatchi Stage Experiment 'Disproving' Gum-Chewing Stigma - Posted November 20, 2013
I'm not sure where the "myth" that gum-chewing gives a bad impression comes from, but Beldent and Del Campo Saatchi & Saatchi set out to disprove it in a social experiment called "Almost Identical," which was conducted October 1st at the Museum of Contemporary Art in Buenos Aires.
The experiment, conducted under... [GalleyCat]

Saatchi & Saatchi's 'Miraculous Hen' Launches Andes Barley Wine - Posted November 1, 2013
What could be more appropriate than a beer post on a Friday afternoon?
Saatchi and Saatchi Del Campo's new spot launching Andes Barley Wine features a most enviable bird: a hen who lays beer (specifically Andes Barley Wine) instead of eggs. Who wouldn't want to own one of those?
First, a little terminology... [GalleyCat]