Account News In Brief (October 13, 2014)

NEW YORK—Caron Treatment Centers, a leading nonprofit provider of alcohol and drug addiction treatment, has selected FleishmanHillard as its agency of record to provide strategic communications, public relations and social engagement counsel. The work will be based in New York, with strategic and executional support for Caron regional centers from FleishmanHillard’s teams in Dallas and Miami.

NEW YORK—Musicians On Call, a nonprofit organization that provides live and recorded music to the bedsides of patients in hospitals across the country, has selected Ketchum as its PR agency of record following a competitive pitch. The account will be led by Ketchum Sports & Entertainment’s music division, Ketchum Sounds, which is headquartered in New York City and will focus on the organization’s marketing efforts and partnership opportunities, as well as its upcoming 15th anniversary.

WASHINGTON, DC—Stanton Communications, celebrating its 25th year has added several clients. In the education sector, Stanton partnered with The American Statistical Association on “This is Statistics,” an initiative to increase interest in the field of statistics and recruit the next generation of statisticians. The education practice also added Compass Learning, a leader in personalized learning, while in the nonprofit sector it helped develop a branding platform and marketing initiative for the Arc of Delaware County and in the tech sector it picked up the American Registry for Internet Numbers.

WOODLAND HILLS, CA—JMPR Public Relations will handle PR and media relations projects on behalf of Driven Performance Brands and its family of automotive aftermarket companies including Hurst, B&M and Flowmaster, leading up to and during the 2014 Specialty Equipment Market Association Show in Las Vegas next month. JMPR will be responsible for promoting the company’s presence at the Show including scheduling meetings, interviews and briefings with media, VIPs and executives.