Previous Winners

Perseverance

Judge’s Comments:

Al Young, executive creative director, St Luke’s:Starting your own business and parodying the Major-General’s Song – neither are for the faint-hearted. The graft here has paid off. What’s doubly admirable is the work invested in proper pre-production. Time has been taken to find the right comic voice, to choose the calm foil provided by the second female voiceover. There have been discussions around singing ability – even about exactly how out of tune the piano should be. And you can tell. To all the ladies, gentlemen and major-generals involved, I salute you. Read more