Example of Digital Upgrade Working for a Solo
28 Feb 2010 01:24 #33454

Cinedigm Announces Agreement with Times Square Cinema For Phase 2 Deployment Program

NATO Cinema Buying Group and Cinedigm Bring Digtial Cinema to Members of All Sizes

MORRISTOWN, NJ, February 18, 2010 -- Cinedigm Digital Cinema Corp. (NASDAQ: CIDM), the global leader in the digital cinema industry, today announced Times Square Cinema, a Texas six-plex, has signed an agreement to deploy digital projection systems as part of Cinedigm's 10,000 screen Phase 2 digital cinema deployment program. Cinedigm is working with many small exhibitors using a newly completed contract template developed for the National Association of Theatre Owners (NATO) Cinema Buying Group (CBG) members. The CBG represents more than 600 members of various sizes that collectively have over 6,000 screens. Times Square Cinema selected Cinedigm's Exhibitor-Buyer financing plan, which means the exhibitor will purchase its own digital cinema systems and Cinedigm will administer and manage the systems under its Virtual Print Fee agreements with all the major studios for up to a ten-year term.

In Phase 2, Cinedigm has created an Exhibitor-Buyer financing option for exhibitors. When exhibitors participate, they select and purchase Cinedigm-certified fully-networked digital cinema systems and Cinedigm manages the reporting, billing and collection of VPFs from movie distributors, receiving a fee for doing so. Cinedigm and the CBG have system supply and service arrangements with Barco, Christie, NEC, and Sonic Equipment Company. Times Square Cinema has selected Sonic Equipment Company based in Iola, Kansas as their Service Provider.

"We are very excited to be outfitting our theatre with digital cinema on all screens," said Howard Charba, owner of Times Square Cinema. "Cinedigm and the CGB have worked together to ensure that even the smallest independent exhibitors can transition to digital cinema, bring new and innovative programming to our customers, and compete with the larger chains."

"Times Square Cinema is an excellent example of a company that is served by our CBG Exhibitor-Buyer Agreement. It enables them to invest in their own business in order to compete in a changing market. We're delighted to have Times Square join the Phase 2 plan," said Bud Mayo, Chairman and CEO of Cinedigm.

Chuck Goldwater, President of Cinedigm's Media Services Group, said, "Times Square Cinema has been ahead of the curve in beginning a transition to digital cinema that makes sense for an independent cinema. Cinedigm is proud to provide our Phase 2 plan which will enable Times Square to enhance even further their capability to bring the best quality programming including alternative content options to their audiences."

Cinedigm provides the industry-leading deployment program for Digital Cinema that facilitates the funding, installation support and administration for the company's studio-supported Digital Cinema rollout plans. In April 2008, the CBG, a buying program of the National Association of Theatre Owners (NATO) for small and independent theatre operators, announced the selection of Cinedigm as the digital cinema integrator of choice for the CBG's 600+ members in the United States and Canada.