Experience Red
Carpet moments in real time through Twitter-exclusive live streams

Go backstage with
exclusive video clips by Twitter

Join the
conversation on Twitter with special emojis that generate when certain
hashtags, including #KCON2019JAPAN, #KCON2019USA, or #LETSKCON, are used

The Twitter x KCON
partnership will include KCON 2019 in Tokyo, New York, Los Angeles and Bangkok

SEOUL, KOREA - Media
OutReach - 16 May 2019 -Twitter and KCON today announce
their first-ever partnership to provide KPop fans across the world with
exclusive KCON content and highlights via the global social networking
platform. Kicking off the partnership is KCON 2019 Japan (@KCONJAPAN), which will take place from 17 to 19 May 2019, at the Makuhari
Messe International Exhibition Hall in Japan.

KCON is the world's largest
K-culture festival. Hosted by CJ ENM, the first global convergent content and
commerce company in Korea, the festival spans multiple markets around the world
and is tailored to regional characteristics. Since its inception, KCON has
grown from strength to strength, with the number of cumulative audiences around
the globe about to surpass 1 million.

KPop fans around the world
will get a close-up look at the KCON 2019 Japan Red Carpet event through an
exclusive live stream by Twitter, which will take place at a special event page
from 5:20pm to 6:00pm JST on 17 May 2019. Fans will be able to set up a Tweet
reminder for the event to avoid missing any of the action.

Extending the experience is
Twitter 360, which will offer up a 360-degree view of the star-studded event,
as KPop artists and Korean celebrities take to the red carpet. Other highlights
include performance and backstage footage.

To commemorate the partnership
with KCON, as well as make it easier for fans at the event and around the world
to follow and join conversations, Twitter also launched a special emoji.
Tweeting #KCON, #KCON2019, #KCON2019JAPAN, #KCON2019USA, #KCON2019Thailand and #LETSKCON will generate the distinctive KCON official logo.

YeonJeong Kim,
Head of Global Content Partnerships at Twitter Korea, said, "This partnership with KCON widens opportunities to
deliver Korean culture content, including K-dramas, K-beauty, K-food, and KPop,
to fans on Twitter around the world." She added, "Over the years, Twitter has
partnered with various KPop festivals to bring Korean culture to the world,
including the Mnet Asian Music Awards (MAMA) and Soompi Awards. We're excited
to continue expanding the content partnership centered on KPop events, as well
as continue to bring exclusive and live content to users across the globe."

See the best of KCON (@KCON_global) in 2019 via Twitter. The events will take place in:

KCON 2019 Japan (@KCONJAPAN):
Tokyo, May 17-19, 2019

KCON 2019 NY (@KCONUSA): New
York, July 6-7, 2019

KCON 2019 LA (@KCONUSA): Los
Angeles, August 15-18, 2019

KCON 2019 Thailand (@KCONTHAILAND):
Bangkok, September 28-29, 2019

About Twitter

Twitter is
what's happening in the world and what people are talking about right now. From
breaking news and entertainment to sports, politics, and everyday interests, see every side of the
story. Join the open conversation. Watch live
streaming events. Available in more than 40 languages around the world, the
service can be accessed via twitter.com, Twitter Lite (mobile.twitter.com), an array of
mobile devices, and SMS. For more information, please visit about.twitter.com, follow@TwitterSG, and
download both the Twitter and Periscope apps at twitter.com/download and periscope.tv.