Press Release

Alexa voice shopping adds Prime Now making it the fastest and easiest
way to shop hands-free

Customers can now use their voice to shop tens of thousands of items
through Prime Now with free two-hour delivery

Alexa, order wine! Also launching today, wine, beer and spirits
available from Alexa through Prime Now in select cities

SEATTLE--(BUSINESS WIRE)--Mar. 21, 2017--
(NASDAQ:AMZN) – Today, Amazon launched its fastest and easiest way to
shop: Alexa voice shopping through Prime Now. Tens of thousands of daily
essentials are available for free two-hour delivery by simply asking
Alexa to order from Prime Now. Alexa can order multiple items at once,
make recommendations and will automatically choose the next available
2-hour delivery window. Whether customers are in the middle of a game
night with friends and family, have their hands full with a baby or are
too sick to get out of bed, Alexa makes it easy to get what they need
right away through Prime Now without taking out a phone or logging into
a computer. Just say, “Alexa, order tortilla chips from Prime Now” and
pair with salsa and a videogame or ask “Alexa, order Nyquil from Prime
Now” and add tissues and chicken noodle soup. The customer skips a trip
to the store and the items arrive within the next available two-hour
delivery window. Additionally, starting today, customers in select
cities can use Alexa to voice order cold beer, wine and spirits from
Prime Now with free two-hour delivery. To learn more, visit www.amazon.com/needitnow.

“Bringing Prime Now to Alexa voice shopping combines two of the most
innovative shopping technologies available for an experience that our
customers are going to wonder how they ever lived without,” said Assaf
Ronen, Vice President of Voice Shopping. “We’re excited to offer the
full Prime Now catalogue with Alexa, including tens of thousands of
items, which allows you to refill everyday essentials you’ve just run
out of like diapers or dish soap, or cater to unexpected guests with
merlot and ice cream, all without ever leaving your house or even
getting up from the couch.”

Alexa, order from Prime NowTens of thousands of daily
essentials are now available to order with Alexa through Prime Now via
the Amazon Echo, Echo Dot, Amazon Tap, Fire Tablet, and Fire TV. It’s as
simple as saying, “Alexa, order [product] from Prime Now” — Alexa will
recommend a product within the Prime Now catalogue and once confirmed
add it to the customer’s order. Customers can add as many items as they
want and Alexa can offer suggestions based on the other items in their
current order. Once the minimum order amount is reached, Alexa will
automatically choose the next available 2-hour delivery slot. Alexa
voice shopping through Prime Now is available in more than 30 Prime Now
eligible cities. To shop with Alexa through Prime Now, customers must be
Prime members with a default payment and shipping address.

Alexa, order alcoholCustomers in select cities can use
Alexa to get wine, beer and spirits delivered right to their door with
free two-hour delivery through Prime Now. Customers can re-stock their
party while watching the game, playing cards or dancing to their
favorite song. Customers must be 21 or older to Alexa voice shop for
alcohol through Prime Now, and show their I.D. upon delivery. Currently
all alcohol delivery is available in Seattle, Washington and beer and
wine are available in Columbus and Cincinnati, Ohio. For additional
information on availability, please visit www.amazon.com/needitnow.

More to PrimeTens of millions of Prime members around the
world enjoy the many benefits of Prime. In the U.S. that includes
unlimited access to award-winning movies and TV episodes with Prime
Video; unlimited access to Prime Music, Audible Channels for Prime,
Prime Reading, Prime Photos, Twitch Prime; early access to select
Lightning Deals, one free pre-released book a month with Kindle First,
and more. Prime was built on the foundation of unlimited fast, free
shipping and today, members receive unlimited Free Two-Day Shipping on
more than 50 million items, Prime FREE One-Day Shipping and Prime FREE
Same-Day Delivery in more than 5,000 cities and towns,
and two-hour delivery with Prime Now in more than 30 major cities. Start
a free trial of Amazon Prime at amazon.com/prime.

About AmazonAmazon is guided by four principles:
customer obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer
reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit www.amazon.com/about.
Learn more about Amazon Prime Now, Shop, or Download the App at www.primenow.com.