Author Archives: Jerry Judge

Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London and Lowe in New York. He then became CEO of Lowe International (now owned by Interpublic) and oversaw the merger of Ammirati Puris Lintas and Lowe in 1999.

Best ads of 2016 Gerald Daugherty. This is an ad for Gerald but it’s about his wife. It rejects conventional political ad behaviour. And his wife does a great job. Jack Daniels. I just wish I’d been involved in ...

May 5, 2014Comments Off on Jerry Judge: why new agency McCann has a tough task on its hands with Microsoft creative

I watched a bit too much old fashioned TV this weekend. My new fitness drive required some heavy recovery time. Anyway, I saw a lot of Microsoft advertising. Wow, it’s so bad. Self-centered. Wordy. Complicated. Dense. No notion that it ...

March 17, 2014Comments Off on Jerry Judge: memo to clients – moving agencies is more like buying therapy than changing your car

Every few weeks there’s a lot of buzz about a big brand moving from one agency to another. A lot of things change when these moves happen—people get fired, favors get called in, pitches get pitched, CMOs make speeches about ...

December 18, 2013Comments Off on Jerry Judge: my campaign, agency and person of the year

Difficult year. But here goes… Campaign of the year. Duluth Trading. There are tons of ads…but this radio is a cracker…. This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of the year (Just ...

February 20, 2013Comments Off on Jerry Judge: Why allowing client ‘purchasing’ departments to run rampant is a zero sum game

“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t ...

Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster – better. But only better ...