List Management

Target Your Messages and Increase Engagement

There’s a lot to know about list management: getting clean data in and keeping it clean, syncing with CRM systems, segmenting lists by attributes, actions, and scoreable criteria, suppressing the right contacts, and aging well. Growing a responsive, dependable list is one of the most important, and rewarding, tasks in marketing. These resources are here to help you.

Nothing in the marketer’s world – or the salesperson’s – is more precious than time. That’s why prioritizing leads is so important: you want to make sure you spend your time on the leads that are most likely to buy.

As Chief Strategist and Co-Founder at Trendline Interactive, Andrew Kordek has written dozens of strategy documents for clients who needed to build their subscriber lists-and no two strategies were alike. Because every organization has unique needs, Kordek says that there are "literally hundreds of ways to collect email addresses today." Kordek suggests that you think of acquiring subscribers "as a party. You are inviting them to experience your brand, and are asking for something precious from them." His bottom line: "Don't let your party suck...do it right." In this report, other thought leaders join the party to offer their best practices for building an effective subscriber list.

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Act-On's fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.