This practicum report describes an attempt to develop and implement a systematic public relations program for an elementary school center, with the aim of improving public confidence in the school. The author developed a model process for instituting and sustaining a general public relations operation and then field tested the model at South Grade Elementary School in Palm Beach County, Florida. Districtwide surveys of parent and teacher attitudes were conducted before and after the field test. Comparison of pretest and posttest survey data indicated a substantial gain in favorable parent and teacher responses over the period of the practicum. Besides describing the field test and presenting data from the parent and teacher surveys, the report also includes a descriptive self-study prepared by the faculty of South Grade Elementary School and a guide designed to aid school personnel in developing a public relations program for their school. (JG)