A Sneak Peek into VideoAge’s June/July Issue

VideoAge’s June/July issue won’t come out until the first day of NATPE Budapest — June 24 — but we’d like to give you, our loyal Watercooler readers, a little preview of what’s in the Issue.

The main feature this time around delves into the increasingly popular trend of sponsored content, a phenomenon that finds some TV outlets actually paying advertisers for content. Popular in particular with the young demographic, sponsored content, unlike branded content, features subtle marketing. The brand or product being touted is not front and center and the ads are basically masquerading as stand-alone editorial content.

Companies are showing sponsored content on their own websites, on YouTube-style video-sharing sites. And in territories drastically affected by economic downturns, sales of sponsored content to broadcast and cable are offered to TV outlets for reduced license fees.

According to Lori Rosen, executive director of the New York City-based Custom Content Council, about 25 percent of North American companies now have some sort of sponsored content. Red Bull Media is a frontrunner in this type of programming. At MIP-TV, Red Bull Media House’s Chief Commercial Officer Alexander Koppel said the company has distributed its Red Bull Stratos (a historic jump from space Earth) to 77 broadcasters.

But VideoAge’s June/July issue isn’t all about sponsored content. There’s also a piece on the current state of Greek TV (headline: “Pain, Tribulation, Hopes of Greek TV”) and a Q&A with Joe Federbush, vice president of sales and marketing for New Jersey-based Exhibit Survey Inc., about the business of trade shows.

And speaking of trade shows, we’ve got you covered through September, with a preview of NATPE Budapest, Argentina’s Jornadas event, the Venice Film Festival and Prix Italia.

We also dissect the L.A. Screenings and the record number of new series the networks unveiled in May.

This is in addition to the usual world items, book review (this one is about stage moms!) and finally, My 2 ¢, in which Dom Serafini argues that editorial and advertising space in “dinosaur” newspapers are still more coveted than even the most popular websites. Even billionaire investors are taking note.

After this Issue has been mailed to subscribers, it will be available on the VideoAge website both in text and PDF formats.

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By VideoAge|2013-06-06T12:58:21+00:00June 6th, 2013|Categories: WaterCooler|Comments Off on A Sneak Peek into VideoAge’s June/July Issue

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International TV trade magazine VideoAge has been the bread and butter of international television since 1981. In 1982, VideoAge introduced the concept of dailies at TV and film markets, and currently — in addition to its monthly editions — publishes Dailies at NATPE, MIPTV, and MIPCOM.

To us at VideoAge, television is more than an industry; it is a universe of stars (vice-presidents) superstars (CEOs) and quasars (chairmen) from the world of politics, regulations, sociology, psychology, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, piracy, and new technology. It's our goal at VideoAge to make complex new technological topics digestible to non-geeks and rich technophobes. VideoAge also offers the now famous my2¢, book reviews, company profiles, previews and reports of trade shows, festivals and conferences around the globe.

And it's all been available to all on the Web at the click of a mouse since 1997.