B Corp

Cove became a registered B Corp in 2016. We’re proud to be the first insurance-related business in Canada to become a B Corp, and we encourage others in the industry to follow.

As we walk down this B Corp path, I realize how important this movement is and what a great community it is. It supports our purpose of leading a fundamental shift from Unconscious Entrepreneurialism to Enlightened Continuity in a very poignant way. – Bernie Geiss, Founder & President

B Corps redefine success in business. Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and they aspire to use the power of markets to solve social and environmental problems.Collectively, B Corps lead a growing global movement of people using business as a force for good.TM Through the power of their collective voice, one day all companies will compete to be best for the world,TM and society will enjoy a more shared and durable prosperity for all.

We are all very excited about the possibilities that joining this unique community offers. Please join us in celebrating this new way of doing business embodied by the B Corp Declaration. To learn more about B Corporations or how to apply to become one, visit www.bcorporation.net.

Busting B Corp Myths

Here is an article that debunks some common myths about corporations being a force for good. READ

The Future of the Corporation

Here is a discussion piece for a legal framework for companies wanting to develop “better,” or more responsible and broad purposes. READ

Legislating Business Goodness

We believe in using the power of the private sector to create social and environmental value alongside financial growth. That’s why we are proposing Canada amend the Canada Business Corporations Act to add provisions authorizing benefits corporations. Read our position HERE.