Tag Archives: Imagine that the owner of this company hires you as a marketing researcher and you have been assigned a task of designing specific research objectives

Scenario: A well-established Food Company has decided to come up with a new product under its product range. Its existing product range consists of various products such as; pasteurized milk, coffee, yogurt etc. The management wants to launch instant tea sachet. The management of the company is concerned about the fact that how consumers would […]