The most powerful 4 inch phone ever. To create it, we started with a beloved design, then re-invented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12 megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.

iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminium for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4 inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a colour-matched stainless steel logo finish the look.

At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64 bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favourite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.

It’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile and portable than anything that’s come before.

In a word, super.The key to the iPad experience is the display. It’s how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The 12.9-inch iPad Pro has the highest resolution of any iOS device. And the new 9.7-inch iPad Pro screen — our most advanced display — is the brightest and least reflective in the world.The 9.7-inch iPad Pro display uses the same colour space as the digital cinema industry. This wider colour gamut gives iPad Pro up to 25 per cent greater colour saturation than previous iPad models. So colours are more vivid, true to life and engaging. People love using iPad everywhere. That’s why the new 9.7 inch iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the colour and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable — almost like looking at a sheet of paper.