ADA Expands Artist And Label Services With Key Appointments

January 31, 2014 at 8:05 AM (PT)

ADA made two key appointments within its senior management team, upping BRANDON SQUAR to SVP/Digital Strategy and Revenue, ADA Worldwide and naming TATIA ADAMS FOX as SVP/Marketing. Both are based in NEW YORK and report to Pres. DAVID ORLEANS.

“Our commitment to both operational excellence and expanding the services we offer are substantial and moving quickly,” said ADA WORLDWIDE Pres. MIKE JBARA. “By promoting BRANDON and hiring TATIA into these newly-created positions we are further strengthening two key areas of ADA’s business—digital strategy and marketing—and underscoring our core goal of generating worldwide fan awareness on behalf of our artist and label partners.”

“We are committed to providing the framework for expert artist development and superior execution of those plans,” said ADAMS FOX. “ADA has a proud history of going beyond what it means to be an independent distribution company and I’m very happy to carry on that tradition in this new role.”

“I’m thrilled to take on this new position, especially at such an exciting time for the independent music community,” said SQUAR. “ADA’s continued enrichment of services keeps us out front as we innovate around how to connect artists and labels to the digital audience and marketplace.”