Project Description

WORDXCHANGE® BOARD GAME

THE FAST-ACTION WORD GAME THAT PITS YOU AGAINST YOUR RIVALS IN A BATTLE TO THE LAST WORD!

Boost Your Word Power

During my tenure as creative director of product development and marketing for Montreal-based Prodijeux Edutainment Inc., I created, developed, designed and marketed the award-winning game and product line, WordXchange®; winner of 15 international awards including a Recommendation by Option Consommateur and a Coup de cœur from Renaud-Bray Libraries. Based on the concept of anagrams, WordXchange® pits you against your rivals and the clock in an all-out battle to be the first to make and line up six words. The catch: No word is safe! Steal your opponents’ words by adding one or more letters and reshuffling them into new words of your own. As the words multiply, the possibilities are endless and any player can come from behind in a battle to the last word!

For the manufacturing phase, I was responsible for travelling to Hong Kong and mainland China (Shenzhen) several times to establish contacts with manufacturers and negotiate a cost-effective and fair-trade deal, which enabled Prodijeux to reduce production costs by 64%.