Sage has a pink fly rod with some of the money from sales of the rods going to Casting For Recovery. I dig this. A lot.

Sage Manufacturing, fly-fishing industry leader, is proud to release the GRACE fly rod. Building on a history of selling a pink rod with proceeds benefiting breast cancer recovery and research, Sage is thrilled to donate a portion of each rod sale to Casting for Recovery (CFR).

“Casting for Recovery is a non-profit organization dedicated to giving women powerful tools to overcome the challenges of breast cancer,” notes executive director Lori Simon. “Because the CFR quality of life program is provided to women of all ages and stages of breast cancer at no cost to them, we are grateful for this partnership with Sage. These donations allow us to expand our program to more women in need of support.”

The rod is pink, as is the rod tube. Sage is donating $50 from every rod sold to Casting For Recovery.