Is your business engaged, or looking to engage, with any of the Southeast Asian markets?

In partnership with ExportNZ, Southeast Asia Centre of Excellence have started rolling out a Market Readiness Programme (MRP) – to businesses across New Zealand. The programme is a one-day workshop and aims to provide businesses with the tools, strategies and mind-set needed for engaging with Southeast Asian markets.

Why should I register?

It’s a great opportunity for businesses to tap into expert market knowledge and networks and gain culture-specific insights.

It will help you consider which market is right for you – you’ll assess a country’s business environment and consumer demographics from a practical perspective.

We’ll help you formulate your value proposition and potential path to market – touchpoints for reaching customers in those markets and how you can identify local partnerships.

You will share experiences and learn from other participating businesses.