Match coverage

Match coverage

Like all sports fans, we love matchdays and our enthusiasm and knowledge is evident in our various matchday services whether it is a ready-to-go SMS service, content for a website or a radio channel, we feel we offer the most compelling solutions.

Radio Commentary

ICS are experts in providing studio commentary to enhance the matchday or fixture experience. The commentary needs to talk the language of fans or punters and provide knowledgeable comment and opinion.

Our independent service is true radio-style commentary i.e. it is designed for the listener and highly descriptive, rather than being a bi product of TV coverage, which we believe makes a big difference.

We use ambient sound effects and specialist summarisers and unless we are working directly with sports bodies, happily promote the service as off-tube or unofficial as the ‘independent’ nature of the commentary can be a real plus for those who want an impartial viewpoint. Indeed, when we work with rights holders we encourage strong and impartial presentation around the live event.

Our independent football text services for example capture the flavour of the day with all worthwhile events updated such as shots, near misses, confrontations, good moves, woeful defending and brilliant tackles, in addition to the usual goals, red and yellow cards etc.

Our partners provide full official data packages for sports like football.

Post Match

In addition to match reports and end of day or event round ups, we offer summary podcasts, phone ins, video vox pops, player scoring and stats to help complete the matchday picture.