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Our most asked questions about the @Australia Instagram profile

What’s this profile all about?It’s about inspiring the world to visit Australia. The account is managed by the social media team at Tourism Australia, but the real work is done by all of our followers who share their stunning shots with us every day.
Does a kangaroo actually manage this account?No, don’t be silly. We’re actually real people.

How do I share my photos?It’s super easy, mate. Just add #SeeAustralia or #RestaurantAustralia to your photo and the team will consider your image or video for a feature. You can also tag them with @Australia, that works too.

If I submit my image to Tourism Australia will it be used somewhere else apart from the @Australia Instagram profile?It might. From time to time we will feature some images on our Facebook page, our @Australia Twitter profile or Australia.com. We may also occasionally contact you if we would like to use your image or video elsewhere.

Is this the best Instagram account in Australia?We think so.

Can you repost my photo of MuffincakesWe think your cat is really cute, but, unfortunately, we simply can’t use Muffincakes to promote holidays in Australia. Our research has shown what motivates travellers to pick Australia for their next holiday are things such as our amazing beaches, unique wildlife, the Great Barrier Reef, beautiful natural wilderness, our bustling cities and unmatched food and wine experiences.

So, unless Muffincakes can pose on a beach while holding a plate of seafood then we won’t be able to feature him.

What if Muffincakes were a kangaroo?That certainly improves your chances. Remember to add #SeeAustralia or tag @Australia, though!

How do you select the photos you feature?Photos are selected based on Tourism Australia’s campaign and brand messages and we’ll always give credit to the photographer or videographer in our posts.

You don’t need to be a professional photographer to have your photo featured but, remember, the team here will always check what else our followers will see if they click through to your profile.

Obviously we think all elements of Australia are fabulous and we do like to share the love. However, at the moment we have a strong focus on aquatic and coastal experiences. That means, you'll be seeing lots of enticing posts popping up featuring the coastal experiences we all know and love, and the lesser known hidden gems that sometimes only locals know about. Oh and of course, we love sharing photos and videos of all the amazing marine life that call these places home.

I think my selfie will help motivate people to choose Australia for their next holiday. Can you use it?
Probably not. It’s not that we don’t think you’re cute, it’s just that we like to feature content where our followers can picture themselves in the photo. Unless you’re a marsupial. Koalas or kangaroo selfies are always welcomed.

I noticed that you post 24 hours a day, do you ever sleep?Rarely, promoting Australia is a very big job, for a real person or a kangaroo.

Have you seen Finding Nemo?Yes. P. Sherman is a good mate of ours, actually.

How long did it take to write these FAQs?
A long time, please read them.

What does ‘my shout’ mean?When you say this in an Australian pub, everyone is your friend. Try it out next time you’re here.

How can I contact you, @Australia?If you’d like to submit your images please use our hashtags. You can also email us at instagram@tourism.australia.com. We’ve had a few weird messages on this email lately, so keep it PG please. No pictures of Muffincakes either.

Tourism Australia has created this profile to be a hub for people who are planning to visit, have visited, or simply have a great love for holidays in Australia. Here you’ll find general information and tips on travelling to Australia, as well as plenty of images and videos that help capture the Australian experience. We welcome all those who have ever gone 'walkabout’ in Australia to share your comments, images and videos.

Tourism Australia does not accept responsibility for the comments of fans on this profile and it’s important to note that postings to the Tourism Australia Instagram profile are not representative of the opinions of Tourism Australia or the Government of Australia, nor do we confirm their accuracy.

We encourage the expression of opinions and free, frank and open discussion, but we do want people to act responsibly and play nice :)

Hashtagging photos and videos with #SeeAustralia, #RestaurantAustralia or tagging them with @Australia:

Tourism Australia does NOT claim ANY ownership rights in photos and videos that you tag @Australia or hashtag with #SeeAustralia or #RestaurantAustralia. However, by using these tags you hereby grant to Tourism Australia a non-exclusive, royalty-free, worldwide, revocable, non-transferable, perpetual licence to use, modify, delete from, add to, publicly display and/or reproduce, your photo or video, including without limitation in any online media formats and through any social media channels, pages or accounts.

You can revoke this licence at any time by contacting us in writing at inquires@tourism.australia.com and informing us that you no longer want us to use your photo or video.

*Product Disclaimer: Information on listed products and services are provided by the operator and were correct at the time of publishing. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator’s website for further information. All prices quoted are in Australian dollars (AUD). Tourism Australia makes no representations whatsoever about any other websites which you may access through this website. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or operated by third parties and makes no representation or warranty in relation to the standard, class or fitness for purpose of any services, nor does it endorse or in any respect warrant any products or services by virtue of any information, material or content linked from or to this site.

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