Think about what employers care about. Who makes an impact in their organization? People who these things…

Generate revenue. Employers love people who generate revenue. Do you generate revenue, profits, and acquire new customers? (Check the video for more commentary on this. I won’t say this again for everyone because I hate repeating myself. You get it.)

Improve market and brand awareness. Hey marketing-type folks! Are you creating a better-known brand? Measure it any way you can. Is your company getting more inquiries or email addresses? Is your website traffic increasing due to content marketing? Google Analytics anyone?

Customer attraction and leads. Inside sellers or anyone on the front end of sales can be opening doors. You might not be closing the deal for your company, but you’re filling your sales pipeline. Any lead generation works. Managing a booth at an industry fair? Are you collecting business cards or starting a customer or partnership relationship?

Customer happiness. Service people can rejoice! Maybe you’re a call center operator and helping people who call in because your product or service is broken. You fix it. Voila! What are your customer satisfaction scores? What is your customer retention rate? What about renewals and renewal rate?

Corporate growth and security. Let’s not forget the executives. Have you done anything related to supporting an Initial Public Offering, acquisition, divestiture, etc. Is your corporate and online security safer?

Employee happiness. Human resources, recruiters, and all who manage employees can focus on happiness. What are those employee satisfaction scores? Are your employees staying? Is your attrition bad or is your tenure really, really great? Are your recruitment numbers good? Are they healthy? Are your people progressing through their careers and going through the ranks and staying with you because you offer such great opportunities?

Cost reduction. Yeah baby!! Let’s save some money! Did you do anything to save your company money? That could be anything. It could be optimizing a system that makes you run more efficiently. It could be reducing expenses. Processes you do faster save money.

Process efficiency. Optimize anything lately? I mean anything?!? Did you optimize a process that lets the rest of the employees do their job easier or faster? Maybe you're an accountant who figured out a way to reduce your company's month-end closing cycle from fifteen days to seven days. That saves money. It probably reduces mistakes too. All of that stuff is gold on a resume.

But, Andy, I don’t do those activities at work…

Sure you don’t. If you’re thinking there’s no way I can come up with something like this…

Are you a hostess? How many people do you care for and seat and service each night? Over the course of the year?

Are you a mail carrier? How many houses do you deliver the mail to? How many pounds of mail? How many square miles do you cover every single day, year in and year out?

Are you a mechanic? How many cars have you fixed within the last year?

Are you a project manager? What's the size of the project budget? Did you complete it on time? How many people did you manage? How many people did you coach? How many people did you mentor?

We could go all day, but I have a time limit and word count limit and your attention span limit.

Hey, you mentioned a contest or something…

Think about what I said. If you can’t figure out a way to improve your resume, head to the comments section (wherever you’re seeing this) and say…

“Hey, Andy, I’m a [insert title here/perhaps type of company too] and I do [insert what you do] and I can’t figure out how to quantity or show impact. What should I do?”

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