For it to have any chance of going viral, the content has to be good. Not to mention Facebook as done a great job of taking away organic reach for pretty much everything. You could try using a social content locker, I've basically had to force things to become viral in the past with one.

It's a plugin you can use on Wordpress that makes a visitor like on FB or tweet on Twitter in order for them to see the entire page. It introduces an element of virality, if the content is good enough, it can really take off.

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