Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Womenswear in Saudi Arabia

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Womenswear to be boosted

With women’s employment rising and the economy stabilising, disposable incomes will increase, thus driving sales of womenswear; however, the result is more consumers becoming increasingly consciousness of when/how/where they spend. Additionally, retailers witnessed a decrease in window-shopping consumers, with a greater proportion who visited their outlets actually purchasing, indicating that women reduced their shopping sprees during 2017.

Womenswear to lead internet sales

In 2017, a number of leading international womenswear brands, such as Splash, launched webstores. There are plans underway to launch more in 2018 in response to growing global online sales.

Top drivers within womenswear

Women are increasingly becoming fashion-conscious and continuously look for fresh/new items. This trend is observed through sales of the best-selling brands.

COMPETITIVE LANDSCAPE

In 2017, womenswear was led by Al Bandar Trading Co. Since the player has brands such as Splash and Max that offer a wide variety of womenswear at competitive prices, the majority of its customers are expatriates who are more budget-conscious than locals.

Saudi Arabian female designers

Through Vision 2030, the government has been lending support to Saudi Arabian female designers to make their mark in the industry through removing obstacles, facilitating access to funding and enabling youths/entrepreneurs to market their ideas and products to the masses.

Womenswear staple categories

Kamal Osman Jamjoom Group led women’s underwear and women’s nightwear in 2017. Its brand Nayomi has been increasingly expanding with new outlets that cover remote/smaller cities in the kingdom, thereby expanding its presence and making Nayomi the leading brand within women’s lingerie.

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