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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Fame does not equal brand

The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a company that makes umbrellas. Next up: mineral water and vodka. BBC NEWS.

TrackBack

» Lessons from the Past from calmphotos.com
Seth Godin has a great example on what can happen when a well-known name doesnt equate into branding success across product lines. The only exception I can think of is George Foreman and that cooker/grill thingy.
... [Read More]

Tracked on January 25, 2006 at 03:16 PM

» A Kalashnikov for Everyone from Zoli's Blog
Seth Godin reports: The 83 year old inventor of the Kalashnikov rifle (which has probably killed more people than the atomic bomb) traded his name for 30% of a ... [Read More]

Tracked on January 25, 2006 at 04:00 PM

» Maybe Brand's not Always the Object from tangelo ideas - erniesblog
Seth points out that Mikhail Kalashnikov has just sold his name to an umbrella company, and makes the point that fame doesn't equal brand. Point taken. [Read More]

Tracked on January 25, 2006 at 08:15 PM

» Controversy Marketing? from Business That Works - The Blog
Mr Kalashnikov: Theyre reliable, easy to use and low-maintenance
Id think this is a half-decent USP for a commodity like an umbrella, and most people wont know that the USP had violent origins. For those who do know though, Set... [Read More]

Tracked on January 26, 2006 at 02:04 PM

» Selling your name from Let Me See You Get Low
At least George Forman sold his name to something that semi made sense - healthy eating. It's a far cry from creating arms to umbrellas. Link: Seth's Blog: Fame does not equal brand. [Read More]

Tracked on January 27, 2006 at 03:24 PM

» Seth Gets On Tanner's Kalashnikov Brand-Wagon from Peacock Nine
This week is Seth Godin Week for Peacock Nine. A handful of us experienced Seths keynote address to the AMAs Insights Through Innovation conference in Phoenix . Stirred by his speech, we returned once again to his blog. (It had... [Read More]