Gucci Pre-Fall 2017 Campaign

Gucci released its Pre-Fall 2017 campaign, cleverly titled “Soul Scene”. Partially inspired by the British Northern Soul movement of the ’60s and partially by the works of great Malian photographer Malick Sidibé who portrayed the youth culture of his country during the ’60s, this vibrant and colorful campaign was shot in London by renown photographer Glen Luchford and features only black models.

In a statement from the brand, “Soul Scene” is “an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance.” As cheerful as it may be, this campaign effortlessly blends inspiration from these two distant and distinct black youth movements into one amazing photoshoot.

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