Thursday, June 21, 2007

iPhone

I think Apple is one of the greatest companies in the world. They are so clever and they are always one step ahead of everyone else. They are constantly setting the standard for where technology is and where it should be heading. The thing is, though, anyone could be doing exactly the same thing with their products. Apple's main goal, in whatever product they market, is to make the product easy to use for the consumer. If the product is easy to use, the consumer is much more comfortable with it and thats probably the second thing any consumer notices after the shocking whiteness of any apple product.

Recently, apple has decided to take a risk. They looked at cell phones, and realized they could do it better. The risk here is that they are already in the computer and mp3 markets, and when companies start to spread themselves too thin on vertical product branding, they sometimes cannot capture the market. However, Apple's stance is that they are introducing a new technology to the world through the touch screen, and they hope that people, who already trust their easy-to-use products and their phenomenal customer service, will trust them when they say they will revolutionize cell phones.

From a marketing standpoint, this commercial is brilliant. It is presented so simply. They tell you what you want, show you that their product has it, and puts it all to the perfect music score. It really gets you intrigued and excited about this mysterious product.

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IMAGINE

how many great ideas each of us see, think and hear every day. SONY BMG has marketing minds in 46 different countries speaking 38 different languages selling music to 4.6 billion people. Our cumulative creative dynamism is power. Ever had an idea but you're not sure what to do with it? See something you don't want to forget? It can be as big or small as you like, just SHARE it.

Weekly US Chart Alert

British import Leona Lewis' "Spirit" bows atop The Billboard 200 this week, making her the first U.K. solo artist to start at No. 1 with their debut effort. The Syco/J album moved 205,000 copies in the U.S., according to Nielsen SoundScan, with sales fueled by her No. 1 Hot 100 single "Bleeding Love." The singer was discovered on Simon Cowell's "The X Factor" in Britain.

Lewis becomes the first Brit solo act to lead The Billboard 200 since Rod Stewart's "Still the Same... Great Rock Classics of Our Time" in the Oct. 28, 2006 issue. Moreover, she becomes the first British female soloist to do so since Sade's "Promise" reached No. 1 in February 1986, a couple of months before Lewis' first birthday.

The release of "Spirit" stirs an 11% rise for "Bleeding Love," which returns to No. 1 on Hot Digital Songs with 223,000 sold for the week (2-1). The song has sold 1.1 million copies since U.S. downloads became available in late December, according to Nielsen SoundScan.