I'm not too keen on everyone having a buff bodytype, but the main selling point is that their gear is interchangeable. Personally I love the Gryphon, and the Lich King with Sindragosa sets, which I'll probably get one way or another once they're out (I'll prolly have to import them, but I don't mind it).

I'm glad to read that there is a good bit of hate for most of this line as it should make it easier for me to find the set and get them all. I think they look great and should be fun to use to make some Warcraft (the RTS not the MMORPG) like battles on the tabletop.