What NOT to Say on the News

I was watching the news the other day, and KOMO 4’s 4 pm news often has some fun in studio interviews. On Friday they interviewed a local distillery that recently opened. As the interview was taking place, the distillers were asked “how’s the feedback so far?” GREAT question. And the correct response is:

1. It’s great, people are really liking what they’re tasting and consumers are giving us great cocktail ideas

2. Feedback is growing, we’re in 25 bars in the Puget Sound already!

3. People are really enjoying it, they’re returning to the tasting room and bringing new friends.

The WRONG answer WHILE on TV is:

“We’re working the PR machine right now.”

Well no kidding, and good news- the PR machine is WORKING FOR YOU because you’re ON TV. Also, ANSWER the question.

I get you might be nervous when you’re going to be on TV, and it is hard to keep everything straight, and no one puts their foot in their mouth more than I do. So I encourage you to talk to someone BEFORE you go on TV. Watch your interviewer with other people. If you want to be on the news, then start watching it. What are people saying? What kinds of questions might you be asked?

What kinds of questions have you been asked or wish you were asked when interviewed?

Hilarious to see this today, just as I am about to go on KOMO 4 and chat about a promo we are doing to support the Kathi Goertzen Foundation… Especially since we are a distillery. LOL. Good advice to remember. Hope I get a better review:)

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Yellow Dog Consulting is a sales and marketing firm located in Hillsboro, Oregon with clients throughout the Pacific Northwest. We work with small business owners who love what they do, but the sales and marketing part of their job sucks their will to live.