Wolters Kluwer: Transformation of a global medical publisher (Long)

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About This Episode

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

In May 2013, leaders in digital publishing gathered to share their success stories using Digital Publishing Suite. Learn ways that digital innovators have used DPS to expand their business. Check back for new episodes.

In this session Mark will take a look at the trends that are affecting Digital Publishing, including the increasing array of digital devices, as well as advances in HTML5 technology. This session will cover some of the success stories shared by other customers and examples of how to streamline content workflows in large organizations. You’ll see some great demonstrations and take away an understanding on what advances are available today, and a glimpse of what’s coming just around the corner. This is definitely not a session you’ll want to miss!

DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student

Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.

The Open Road is Australia’s highest distributed magazine printing 9 million magazines a year. A digital strategy was required in order to increase the conversations NRMA were having with members and to future-proof the business’ largest communication channel. Join Emma Cornwell to find out why digital publishing and content marketing plays a significant part in the ongoing strategy of NRMA’s business.

Fairfax is making massive process and cultural changes to its traditional publishing workflow. Learn how they plan to use Adobe Experience Manager to change how they create content. The move from a single story model – content created and produced for the web but to an approximate shape for print hole. Hear how they plan to reduce duplication, from story planning through to publishing on all platforms, to create more and better original content and integrate analytics throughout the authoring experience.

Consumers demand more of brands. How do brands then communicate and produce content to attract and retain customers? Gone are annual reviews of marketing collateral and websites. Brands must react to market conditions, reflect current trends and capture current market trends on the spot as they are evolving. Brands must produce content that grabs customers in the moment. Can brands learn from an industry which has a history of producing fresh content, daily weekly or monthly? Is responsive content a reality for brands?

As companies look to reduce internal publishing costs, they’re turning to tablets to fit the bill. See how Stryker Orthopedics is enabling their sales reps to interact with physicians through privately distributed, internal-only apps and how they made the migration from custom-developed apps to DPS.

Digital publishing is transforming traditional print magazines into an immersive, mobile experience where consumers can interact with content, experience a story as it comes to life through 3D imagery, and purchase Chanel No. 5 directly from Brad Pitt; and gives businesses and educational institutions the ability to build their brand and increase engagement with their customers/consumers and students. It allows them to immediately understand their readership’s behavior in order to design content that directly relates to their interests. Join Nick Bogaty, Senior Director, Business Development and Marketing, Digital Publishing Group at Adobe, as he shares his view of what’s ahead for the digital publishing industry and the innovation that is happening at Adobe that will lead the next generation of publishing for publishers, businesses and education.

In September and October 2013 leaders in the field of digital magazines, newspapers and corporate publications came together during several DPS Summit (EMEA) events in Hamburg, Stockholm, Paris and London to share successes, best practices, and challenges with their peers. Check out the London event highlights.

Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.

The DPS Summit conference app was privately distributed to event attendees in May 2013. The app, developed by JWT/Casa, allows attendees to view sessions, speakers, and the venue while at the conference. After the conference, the app was updated to be a continued resource to participants. New content included speaker slide decks and video.

Leading brands are using Digital Publishing Suite to deliver customer and stakeholder engagement materials in an interactive format. Gain a firsthand look at how JPMorgan Chase, one of the world's leading financial services institutions, communicates with its stakeholders through a new annual report app that showcases the firm's performance and vision.

The New Republic tackles politics, culture, and big ideas from a thought-provoking perspective and is approaching digital publishing in the same manner. Sloan Eddleston shares his views on where journalism and publishing are headed based on consumption habits, the way consumers use devices, the social media environment, and innovative new business models.

The New Republic tackles politics, culture, and big ideas from a thought-provoking perspective and is approaching digital publishing in the same manner. Sloan Eddleston shares his views on where journalism and publishing are headed based on consumption habits, the way consumers use devices, the social media environment, and innovative new business models.

Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.

Delivering all the latest news, sport, showbiz, science and health stories from around the world, the UK's Daily Mail newspaper keeps their readers informed and entertained. Paul Field shares their process for getting a design-rich, highly interactive daily newspaper up and running and why DPS is their platform of choice.

Delivering all the latest news, sport, showbiz, science and health stories from around the world, the UK's Daily Mail newspaper keeps their readers informed and entertained. Paul Field shares their process for getting a design-rich, highly interactive daily newspaper up and running and why DPS is their platform of choice.

Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Moderated by Nick Bogaty of Adobe, hear how publishers of top independent titles are leveraging DPS using existing staff and resources to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Moderated by Nick Bogaty of Adobe, hear how publishers of top independent titles are leveraging DPS using existing staff and resources to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. Chris Reynolds and Sean Bumgarner team up to explore how Condé Nast uses data and customer input to drive optimized editorial and design decisions, critical business insights and expanded revenue opportunities. Learn how and why analytics captured through Digital Publishing Suite enables Condé Nast to make accurate and strategic business assessments for greater competitive advantage.

Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. View some great ads on Adobe TV: Levi's in Bullett (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett) and Microsoft Surface in Wired (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-microsoft-in-wired/)

Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. Watch the Levi's ad of the week video on Adobe TV: http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

In 1888, the National Geographic Society was founded for "the increase and diffusion of geographical knowledge." The first issue of National Geographic magazine was soon published, quickly becoming known for its stunning and pioneering photography that captured the imagination of the average citizen. Declan Moore shares how National Geographic has evolved from analog to digital, web and mobile while positively thriving in the shifting world of publishing.

DPS is used in education for admissions, academics, alumni publications - and athletics. Learn how Notre Dame Athletics' Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app.

Adobe is also using Digital Publishing Suite to engage our customers, employees and staff on tablet devices. Learn how Adobe is deploying DPS across a variety of use cases – from inspiring customers to communicating with creative professionals, as well as enabling our own sales team.

Membership organizations are driving greater loyalty from their members with tablet apps. See how U.S. Soccer, the governing body for the sport in the United States, is rallying its fans and supporters with highly designed, interactive publications that engage and inspire – and that also help celebrate the organization's centennial this year. Learn also how U.S. Soccer delivered its app rapidly with a nimble, small production team.

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.

As companies look to reduce internal publishing costs, they’re turning to tablets to fit the bill. See how Stryker Orthopaedics is enabling their sales reps to interact with physicians through privately distributed, internal-only apps and how they made the migration from custom-developed apps to DPS.

See how agencies can engage with their clients to deliver compelling mobile experiences - faster, and at lower cost. Learn from JWT/Casa Miami how they have accelerated the app production workflow for their clients, which include GM and Sony.

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

Leading brands are using Digital Publishing Suite to deliver customer and stakeholder engagement materials in an interactive format. Gain a firsthand look at how JPMorgan Chase, one of the world's leading financial services institutions, communicates with its stakeholders through a new annual report app that showcases the firm's performance and vision.

For companies and brands looking to deliver visually engaging, interactive materials to their sales teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. See how Sotheby's International Realty helps its member firms across the globe articulate the benefits of listing properties with the company through an interactive, privately distributed sales enablement app.

2013 is the year that brands and corporations accelerate their mobile strategies. Listen to Danny Winkour, VP and General Manager for Digital Media at Adobe, and hear about critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.

DPS is used in education for admissions, academics, alumni publications - and athletics. Learn how Notre Dame Athletics' Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app.

Adobe is also using Digital Publishing Suite to engage our customers, employees and staff on tablet devices. Learn how Adobe is deploying DPS across a variety of use cases – from inspiring customers to communicating with creative professionals, as well as enabling our own sales team.

Membership organizations are driving greater loyalty from their members with tablet apps. See how U.S. Soccer, the governing body for the sport in the United States, is rallying its fans and supporters with highly designed, interactive publications that engage and inspire – and that also help celebrate the organization's centennial this year. Learn also how U.S. Soccer delivered its app rapidly with a nimble, small production team.

Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.

As companies look to reduce internal publishing costs, they’re turning to tablets to fit the bill. See how Stryker Orthopaedics is enabling their sales reps to interact with physicians through privately distributed, internal-only apps and how they made the migration from custom-developed apps to DPS.

See how agencies can engage with their clients to deliver compelling mobile experiences - faster, and at lower cost. Learn from Lorenzo Vallone and Douglas Fajardo from JWT/Casa Miami how they have accelerated the app production workflow for their clients, which include GM and Sony.

Learn how the automobile manufacturer Renault brings its brand to life on tablets through an immersive app featuring its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand - but also tells the story of how Captur went from "concept to reality."

For companies and brands looking to deliver visually engaging, interactive materials to their sales teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. See how Sotheby's International Realty helps its member firms across the globe articulate the benefits of listing properties with the company through an interactive, privately distributed sales enablement app.

2013 is the year that brands and corporations accelerate their mobile strategies. Listen to Danny Winkour, VP and General Manager for Digital Media at Adobe, and hear about critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.

Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.

Build apps that comply with Apple iOS7 design guidelines, including new light-colored user interface design themes. Excite readers with an updated user interface that uses translucency, clarity, and motion to engage and draw readers into your content. Use newly designed slot icons, subscription dialogs, navigation bars, Activity Sheets for sharing and more in the Viewer UI to help your readers navigate within your app and experience your content within iOS7 design guidelines. In addition, share articles with people near you using AirDrop, available as a new sharing option in iOS7 apps. Generate interest in your content when recipients receive shared article links via AirDrop, and open articles with one-click access in the new Mobile Safari Web Viewer (available for iPad) to experience interactivity and rich article content in the browser.

Access new baseline analytics reports and view Standard Audience Accumulation metrics for digital readership that comply with the MPA Tablet Metrics guidelines. View new reports that deliver standard visibility into total readers, total sessions, total time spent per reader, and average sessions per reader - along with the ability to set accumulation settings across standard metrics. In addition, navigate baseline analytics dashboards more easily in the DPS Dashboard with a revamped, improved user interface. Gain access to analytics and export report data, including app launches, folio downloads, and content/interactivity performance - all more rapidly with the redesigned UI.

Encourage repeat readers and subscribers on iOS by alerting readers of new content with custom text notifications, provided through Digital Publishing Suite. Notify customers of new folio content through custom text messages, without having to integrate with a third-party push notification service. In addition, measure customer reaction to push notifications, including the number of readers who opt-in to receiving push alerts.