Month: May 2018

CRM for marketing management is a quite an active segment of the software market. Besides new software developers entering the market, there is a plenty of the existing vendors, which constantly deliver new updates of their solutions. The software in this business direction is subdivided into B2B and B2C solutions, which differ by their functionality. The differences arise from the prioritized activities in each sphere: B2B firms tend to rely more on relationships building, whereas B2C companies strive to achieve …

CRM software solutions or customer relationships management platforms have been around for a while. However, they’ve only recently started to take off, as more and more industries started to realize their potential. One of them is the retail industry and hence the appropriate name retail CRM. Why retail CRM? A customer relationship management tool is not only a comprehensive software solution, but it allows companies to adopt a completely holistic business approach. With a retail CRM, both suppliers and …

Implementing new software can be a challenging thing, especially if you’ve been handling your CRM processes by following your own business logic for quite a while. Since CRM software is the new IT system, you are going to heavily rely on in the future, so serious preparations are in order. If you don’t plan ahead, you can easily end up paying for a system that offers a plethora of benefits, hanging around unused. If you haven’t implemented an IT system …

Today, there are just too many companies offering similar products and services. Consumers are simply overwhelmed with businesses competing for their attention and sending them messages with offers. This high level of competitiveness has created chaos in the minds of the customers and they are slowly becoming less responsive to conventional marketing tactics. On top of that, everybody is offering something “special” and bombarding consumers with messages and marketing materials in bulk, making them distrustful to brands. This has made …