Own brand stuff that's better than the branded stuff

Just bought some pork pies from Tesco branded as the pork farms ones.
They were rubbish, I normally buy the tesco own ones which I have to say are pretty good. Obviously no comparison to hand made more expensive farm shop variety ones but still good.

my mate works ina toilet paper factory they do loads of brands - all are made the same but for some branding and patterns so there is essentially no difference - except the real proper cheap value stuff which was poorer and M & S which was higher

In general none spring to mind about what is good but Aldi do some cracking value stuff

As something of a biscuit connoisseur, I used my colleagues for a taste test of my staple favourites recently - the mighty Bourbon.

I selected Tesco value, Tesco own brand, McVities tasties and Sainsbury's own brand and did a blind taste test. Asda Bourbons were not selected since they have violated the sacred standard Bourbon form factor and gone for a sort of short squat aspect ratio which I wholly disapprove of, as well as God knows what differences to the recipe.

Interestingly, the 'premium' McVities ones (at >4x the price of Tesco value, adjusted for pack size!) come third in aggregate score, with the Tesco value ones coming top. But it was very close and all agreed that their ratings were almost arbitrary and there was virtually no difference that they could discern, either visually or gustatorily.