Exploring how cigarette smokers’ responses to information about the presence of a genetic basis for nicotine addiction affects their thoughts, emotions and behavior related to smoking.

Examining how internet-based health risk calculators, such as Your Disease Risk, can be used to affect people’s thoughts, emotions and behaviors, including their possible role in alleviating health disparities.

Understanding how, why, and under what circumstances people’s medical treatment decisions are influenced by the risk of experiencing medication side effects.

Understanding the causes and consequences of laypeople’s uncertainty about their risk of cancer and other diseases.