Author: Michele Linn

Michele is the Vice President of Content at the Content Marketing Institute. She is one of those people who truly loves what she does and who she works with. You can follow her on Twitter at @michelelinn.

Ardath is right-on. There is so much schlock out there, much of it reconstituted from other posts and publications with little thought to originality or value to the end-user. If you’ve ever coached youth sports where every child is handed a basketball, or been in a classroom where every child is given a noisemaker, they immediately begin bouncing the balls and making noise. All of these adults have been given an interconnected digital toy box and they’re all feeling compelled to make noise. Not surprisingly, more and more of it is falling on deaf ears.

Doug Kessler

Great conversation. Ardath nailed it — the risk is that we may be producing lots of (dare I say it) Crap.