Nov 25, 2014

What goes on behind the creation of ChiChi & ChaCha

So yours truly here and her daughter was invited to an exclusive studio tour to experience the revolutionary world of ChiChi & ChaCha yesterday at the Big Fish Media in Damansara Damai.

For those of you who do not yet know it, gosh, where have you been... ChiChi & ChaCha is the first ever Malay edutainment TV programme that combines 3D animation and live-action in Malaysia that is set to revolutionize the edutainment industry. It is really good.. and I really find it both cute and interesting myself and my little girl absolutely loves it never mind she is older then the targeted age group.

Our tour included a tour around the Big Fish Media office. In addition to that, you will get front-row seats to behind-the-scene videos of the ChiChi & ChaCha show, and also yet to be aired episodes of the edutainment programme.

Sam Lei Wong - Creative Director of Big Fish Media brought us around the office which was housed inside the Kolej Perkembangan Kanak-Kanak

We got to learn first hand how they brought the cartoons to life and how the cartoons can mimic real people

Each of this characters have spine and a skeleton which are all carefully calculated for movements and such

Sam explains and tells us how the characters can be made to dance and sing and even lip sync

Big Fish Media are also coming out with comics, activity books and so on and are looking to possibly expand to other parts of Asia and the world eventually with this concept which is carefully researched around teachers, parents and children

It was an eye opening session for us bloggers and also our children who were definitely fascinated by the colourful office. My daughter could not resist pointing out the various cartoon characters and models found around on the staff work stations

About ChiChi & ChaCha

ChiChi & ChaCha is a children’s programme that features five teenage celebrity hosts and 3D animated characters who educate children through song, dance, story time, arts and crafts and interactive problem solving. It is an edutainment brand that creates 360 content for children. The 30-minute show airs three times a day, every Monday to Friday on Astro Ceria and Astro MayaHD.

BFM has its own research house for education for kids working with e2L and also its own production/post-production and animation studio. It works with licensees on its franchise and is able to re-distribute licenses back in Malaysia.