January 2015

Panel discussion on Blueprint for Better Business and why it is important that businesses have and operate to a clear social purpose – from the application of purpose in a large company like Unilever, to the future risks to the world of capitalism without purpose driven businesses.

Written by Ashley Kemball-Cook

Millennials are driving a trend for socially responsible business with their choices, they want to work for and buy from companies that are making a difference and they are willing to forgo salary and disposable income to do this.