“Strategies for Responding to Internet Gripe Sites”

To the chagrin of many companies, Internet gripe sites are
becoming a weapon of choice for disgruntled employees,
displeased customers, or devious competitors. Anyone
with an ax to grind or opinions to air can now cheaply have
their voice heard while being emboldened by the anonymity
Internet posting provides. Responding to defamatory
online content, whether through online reviews, website
comments, or dedicated gripe sites, can be challenging.

Originally published by Association of Corporate Counsel, Wisconsin chapter, April 11, 2016