Fitbit Races Into Fall With Big Developments Ahead

Has the Time Come For Fitbit To Overtake The Apple Watch This Fall?

Long Story Short

Fitbit is set to take the fitness tech world by storm this fall with two new product releases.

Long Story

In October, Fitbit will be entering two new product segments with their own smartwatch, ‘Ionic’, and wireless headphones, ‘Flyer’.

Ionic intends to set itself apart from the competition by avoiding an influx of features. The smartwatch will focus on having strong general features including: a sensory tracking package (to monitor your heart rate and blood oxygen levels), GPS capabilities (for easy navigation on the go), water resistant design (to track your progress in the pool), NFC payments (so you can catch that taxi after a hectic run!) and Fitbit’s classic fitness tracking functions. Ionic’s new infrared and optical sensors will allow users to keep close tabs on all areas of their health. The sensors will especially help in the area of heart rate monitoring and sleep apnea. Ionic will enter the market with some big partner apps in its corner. Starbucks, Strava, and Pandora will all be included in the smartwatch’s system.Everyday gear like wireless headphones is not in Fitbit’s wheelhouse. The brand claims they don’t wish to expand into non-tracking related items in the future. Flyer was created simply to complement the Ionic’s built-in music functions. This is an exciting direction for Fitbit, as users will be able to seamlessly tune into their playlists while working out and running errands.

Health and fitness tracking has become a regular part of our everyday lives. Thanks to wearables like Fitbit, the practice of monitoring our daily steps and sleep schedules has become as effortless as setting an alarm or brushing your teeth.

As the popularity of fitness tracking has grown, so too have the product offerings. With the release of Apple’s smartwatch, the beloved Fitbit started falling into the ubiquitous knick-knack drawer in homes across America. Still, just as you can’t give up on your fitness goals, Fitbit is not giving up on their goal of being the top health and fitness tracker.

Product releases aren’t the only things on Fitbit’s agenda. New partnerships with the NBA and Adidas show that more big advances are on the horizon for this fitness-tech brand.

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Ask The Big Question

Will fitness-tech developers eventually discover a way for our bodies to burn calories while we sleep?

Drop This Fact

FitBit has recently been attributed to helping manage dysautonomia, a condition in which the autonomic nervous system does not work properly.