Sony Turns London's OXO Tower Into Playstation Symbols For PS4 Launch

Sony made some big changes to London's Oxo Tower for a series of launch events for the Playstation 4.

The new console isn't out in the UK until 29 November, but with its US launch taking place at midnight on Thursday Sony held a VIP party at the London landmark.

And to make its influence felt on the capital's skyline, Sony replaced the traditional OXO symbols on the side of the South Bank tower with its trademark square-triangle-X-circle symbols, as seen on its controllers.

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