Reebok's business development manager Phil Parrish says dealers in California are having their best sales ever since the U.S. Open.Extra-longs have done a lot to wake people up, he adds.People have learned better dealers have to keep new product in their stores, not off-price goods.The days of off-price products are gone..

Phil Parrish is the Co-Director of Tennis at the Longfellow Club in Wayland.Phil is a PTR and USPTA certified teaching professional.This is Phil's first year at Longfellow and he brings over 25 years of teaching and tennis experience to the Longfellow program.

Phil was most recently the Men's Assistant Coach at Harvard, where he helped lead the team to one of its most successful seasons.He has coached various top ranked adult and juniors throughout his career.He is a member of the USTA High Performance Program.As a player, Phil has won numerous tournaments in both singles and doubles and been ranked in the top 10 in New England several different years.He also owns the Parrish 6 Love Pro Shop at Longfellow.His hobbies include camping and coaching soccer.Phil currently resides in Framingham with his wife Jennifer and four children, Phil (age 15), Jeffrie (Age 12), Patrick (Age 9) and Melissa (Age 7).