Visualising Data

What is it?

Domestic Data Streamers is a Barcelona-based design firm that helps organisations to simplify complex information by visualising and physically manifesting data, to tell stories and create emotional connections. It lifts data from the page and brings it to life, bringing people closer to information and making it seem more real. You can see how this works in the images below:

How can it enhance IC?

When presenting data relating to internal comms campaigns or employee engagement levels, this provides a uniquely engaging and interesting way to immerse people in the data and the stories it tells. It could also help IC professionals to bring IC success to life for senior leaders, and open skeptical eyes to how crucial it is within organisations.