The Week In Social

by Gabi Barbosa

Happy Friday, everyone! What an exciting week it has been with Facebook rolling out new ad units and announcing some more changes. Never a dull moment for Facebook Marketers!
Here is a round up of the latest social advertising news and a few tips for finding and serving the right customers through social media.

Facebook has finally started rolling out the much-awaited new right-hand column adverts, which will now be as large as news feed ads. This also means that there will be fewer of them, so they will naturally be more expensive per impression.

Facebook has announced today that they will be adding new features to their Direct Response product: multi-product ads – where you can showcase 3 products within one ad unit – and additional targeting for Website Custom Audiences.