BOSTON--(EON: Enhanced Online News)--Advertisers looking to reach web creators online now have even more
options thanks to an exclusive inventory partnership between advertising
technology leader BuySellAds,
and SitePoint,
a publisher specializing in practical, easy-to-understand content for
web developers, entrepreneurs and designers.

“Andrew and his team at BuySellAds have always been committed
to running effective and relevant ads that benefit our advertisers and
community.”

SitePoint, which averages 10 million monthly pageviews, currently boasts
a readership of over 400,000 subscribers from 68 countries, and offers
an array of advertising products and packages designed to reach them.
Its partnership with BuySellAds will provide even more performance-based
opportunities for advertisers, so they can better reach front-end and
back-end developers, IT professionals and business decision makers, all
while upholding SitePoint’s standards for high-quality, value-driven
campaigns.

“This partnership is simply the evolution of a relationship based on
years of working together to plan and execute high-performing
campaigns,” said Simon Julian, General Manager and Head of Business,
SitePoint. “Andrew and his team at BuySellAds have always been committed
to running effective and relevant ads that benefit our advertisers and
community.”

SitePoint’s sales and ad operations teams will join BuySellAds while
continuing to represent the publisher across advertising and media
sales. Gaining these experienced team members deepens BuySellAds’
resources and expertise in selling relevant, high-quality ads to
companies seeking to connect with web creators.

“This teaming up of resources will help both companies play to our
strengths while adding more firepower for BuySellAds to scale ad sales
to the web design and developer community,” said Andrew Dertinger, VP of
Revenue, BuySellAds.

BuySellAds transformed the way advertising was transacted online with
the introduction of its Marketplace in 2008. BuySellAds’ five
advertising technology platforms — Marketplace, Carbon Ads, Syndicate,
Launchbit, and Self-Serve Direct — provides advertisers with direct
access to the industry’s top performing inventory. Our platforms empower
both advertisers and publishers by bridging the ad tech divide. Today,
we work with more than 12,000 advertisers and help them connect with the
internet’s most passionate audiences.

Founded by Mark Harbottle and Matt Mickiewicz, our mission is to create
platforms for new ideas and innovation, emerging concepts and new
technologies for our global community. Whether it’s via practical video
and written tutorials, e-books, articles, courses, References or our
community platforms, if it’s got anything to do with making great
internet things, we’ll make sure you’re covered.