New Facebook Changes

Facebook has made some changes to your Page’s design on desktop. According to Facebook, they did this to make it easier for your visitors to interact with you and your Page.

Updated Facebook Desktop Layout

In the updated layout your profile picture doesn’t overlap with your cover photo. (Check out the before here). The cover photo still displays on desktop at 828 x 315 pixels while the profile picture displays at 160 x 160 pixels. Also, your Page name and username are now displayed on the left side of your Page below your profile picture.

The call to action button is bigger, brighter and directly under the Page cover photo. This makes it more visible to fans and users.

Facebook has moved the Page tabs to a new vertical navigation bar on the left side of your Page.This should make it quick and easy for people to find important information about your business.

Do you do paid advertising on Facebook? Well, Facebook has quietly doubled the number of images and videos that can be included in its carousel ads. They increased it from five (5) to ten (10).

There is a new Facebook policy for marketers using Messenger bots to send promotional messages. The updated policy states that “all conversations between businesses and people must be initiated by the person receiving the messages” and should provide “relevant and timely information that [the user] requested.” Facebook is also imposing a 24-hour window in which a business may respond to a user with a promotional message and only a specific action or response from the user will trigger a new 24-hour cycle in which a business can re-engage. You may read more about the Messenger update here.