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Trek Returning to ExpoCycle Demo Day

TORONTO, Ontario (BRAIN)—After a three-year hiatus from ExpoCycle, Trek will once again be returning to OutDoor Demo Day.

Trek will once again join other bicycle manufacturers and suppliers for an exciting day on the world class trails of Ski Bromont.

“We’re very excited to welcome Trek back,” said Sumar Clarke, ExpoCycle’s show director. “The whole idea behind Demo Day is to provide dealers with a single event where they can network, share ideas, test and evaluate upcoming product lines. Having as many bike brands on hand in one location not only benefits dealers by saving them time but also costs them less money and less travel. Not to mention that it’s fun, relaxing and useful at the same time."

“We’re excited to be coming back to Demo Day,” said Trek’s Mike Hietpas. “Today more than ever, bicycle retailers want to ride the upper end products before they decide what to put on their floor and sell to their customers. We look forward to getting these people on our products.”

Trek’s demo trailer will be stocked with the new Fisher Superfly 100, a new Fisher 5-inch platform, the new Fisher carbon road bike as well as Trek’s own new 7-inch platform, Top fuel, Fuel EX, Remedy and Session mountain bikes. Finally, Trek will be unveiling the 2010 6 series Madone road bikes.

“It’s great to see Trek recognizing the unique advantages that Demo Day offers,” Clarke said. “I mean, what better way to decide on your inventory than testing the products in advance?”

Outdoor Demo Day takes place September 9 at Ski Bromont in Bromont, Quebec.