Fashion is all about repeating. Everything was already done before so the key probably is doing that same thing and bring it to today in a more modern way. But I was watching yesterday a documentary about Amancio Ortega, the founder of the Inditex group, and how he has always copied other people’s designs. And you just have to enter a Zara store to realize that they still do it. You take a look at the store and you find some boots like the ones you love from Chloé, you find a bag pretty much like the one you’ve been fancying from Stella McCartney and a blazer like the one you would love to have from Balmain. And all of this for half the price (or even more). Where do inspiration stop and pure imitation begin? It’s a fine line and brands like Zara know exactly how to take full advantage of that. And you can also take this into us bloggers. I got an amazing response from THIS outfit that I shared here and over on my Instagram, but I have to be honest, this outfit wasn’t my idea. I got this idea of wearing a cardigan this way by THIS photo that I saw on Instagram. Yeah, it’s not exactly the same outfit, but was I copying it or was just inspired by it?And it was her own idea or did she seen it somewhere else? See, fashion is all about cycles and we are constantly being invaded with visual information so it’s normal if we repeat what we’re seeing, it’s part of our nature.But what do you think about this subject? Do you also copy outfits you see on social media?