Last year, businesses of all sizes were constantly hearing about artificial intelligence (AI) and business disruption. Will we still be talking about them in 2018? Will they matter to your small business?

Staying one step ahead of your competitors can be the most difficult aspect of owning your own business. All you need is to master a handful of basic business practices in order to stand out from the noise.

What makes your business special enough that it truly stands out from the crowd? It’s your unique value proposition: the promise you make to customers that they can only truly fulfill by patronizing your business.