November 04, 2013

What Consumers Surf With

More people are enjoying media and consuming content on a variety of devices; on their phones, PCs, tablets (and TV). Businesses too are following suit, by designing content and sites to reach consumers across multiple platforms and screens.

To support brands and agencies plan campaigns across different devices, we have updated our online campaign planner to include, generically, what consumers use to surf the internet.

You will find, for the month of October 2013 in India, smartphone usage was at 36% although feature phones (64%) continued to dominated usage . In France, 83% of users accessed with smartphones and tablet access (12%) had overtaken feature phone (6%) surfing.

France Oct '13 - Device Types

Device Type information is also available in the downloadable data for each market.

By the first quarter of 2014 we expect to show desktop access in the BuzzCity Campaign Plannner as well.