The japanese art of beauty

shu uemura, named after its founder and legendary japanese make-up artist mr. shu uemura, has been breaking the boundaries of beauty creation for over 50 years.

inspired by a professional spirit of make-up artistry, shu uemura was shaped on the founder’s holistic philosophy that "beautiful make-up starts with beautiful skin." steeped in the tradition that quality skincare is essential to creating artistic make-up expression, shu uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.

shu uemura’s extraordinary color profusion, unparalleled in the world of make-up artistry, enables every user to become a true artist liberated to freely experiment with infinite make-up expression. explore the world of shu uemura and find your own art of beauty.

nature

with the highest value placed on naturally gentle ingredients, many shu uemura products are formulated with depsea water, a mineral-rich seawater, and asian phyto-ingredients that are known for their beneficial properties in improving the metabolism of the skin.

science

in a constant quest for the most advanced technology to achieve beauty, shu uemura uses science and the intelligence of nature to formulate breakthrough products and techniques. innovations in color expertise and skincare have secured shu uemura as a leader in the cosmetics industry.

art

with the spirit of a true artist, shu uemura constantly pursues the highest standards of beauty, both in make-up creation and presentation. mode make-up opened the artist’s palette to the world encouraging visual expression in make-up never before seen or tried. cosmetics products, make-up cases, packaging and brand visuals are canvases for shu uemura to embellish with internationally recognized artists in limited edition collaborative works of art.