The Industrial Revolution transformed society and culture with a shift from manual labor to mechanized production. In online advertising, we’re on the brink of a revolution that has the potential to similarly transform the digital landscape. Holistic ad serving is the next big thing, and we’re predicting that this development marks an enormous opportunity for publishers and advertisers.

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While ad management has never been easy, it seems that day by day it’s growing in complexity. Only a few short years ago ad management consisted of just booking display campaigns, but today it encompasses a huge variety of channels, new technologies, service providers, and devices. Fortunately, there are tools to help us stay one step ahead of this increasing complexity.

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Who am I?

With eight years as a technology leader in the ad serving industry, my work has centred around leading local and remote sites in Europe and North America to drive product and technology innovation. Covering engineering, architectural and operational aspects of scalable performance system environments, I've been fortunate enough to serve as a business and technology executive since 2007.