SXSW: Music x Film x Interactive

A couple days ago, I came across a documentary on IFC (Independent Film Channel) about South by Southwest (SXSW) conferences and festivals. In one segment of the documentary, guests were acclaiming Austin, Texas’ city and atmosphere. I remember, one guy said, “Austin is like a city of artist around this time…” Although the event passed, it’s a great event to mark in your datebooks for 2010.

“In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them.” National Post, 3/13/08