Ann Handley offers professional insight into the content marketing realm, focusing on the art of storytelling as a concept, to create change within your organization. #GoodEnoughSucks. It’s time to rise up and brand your business! Below you will find key points to the webinar.

Content is the New Black

Creating content that will resonate with the audience.

Content Marketing spending over the next 12 months (infograph) illustrates 60% of companies are looking to increase B2B spending

Strategies: Articles – 79% | Social Media – 74%

Produce content that is sustainable and repeatable

41% of companies are struggling to produce content that engages their audience