The recent death of a dog on the cliff side of beachy head has lead for national Charity RNLI to put out a warning about dog safety along the beach.

The alert came after a small spaniel was walking with its owner on Monday when suddenly the dog ran off over the cliff while chasing seagulls. Emergency services were called to the scene but the dog had already died.

RNLI say this is all too regular an occurrence and they have re-iterated the advice to keep dogs on leads whilst walking along the stretch of the coastline.

The scenic views along this coastline are popular for dog walking and attract many tourists to the East Sussex area. However, the chalk edges are prone to landslides which the edges can be dangerous. emergency rescue services are warning tourists of the dangers.

Local dog Walker Mark Otter says “ I choose alternative routes to walk my dog as there is not much path between the road and the cliff edge for my puppy to run about.”

Owners of dog training company in Eastbourne PAWS gave some advice for owners who find it hard taking their dogs out.

“Training should always start from the home, taking your dog to safe places where they can socialise with other dogs whilst you train them will make them more obedient, chasing a dog would not be the best thing to do and owners should avoid this whilst out on the cliff edge”