How to create a targeted social media strategy: 3 top tips

Know your target audience. Create a content strategy
that reflects their interests, drawing in new users to follow your social media
channels.

Plan content in advance. Plan to report on relevant awareness days to spark audience interaction.
A content calendar might be useful for this. Carry out surveys to gain an
in-depth understanding of what your supporters want to see popping up on their
newsfeed.

Monitor conversations through data
analysis. Think of social media as a two-way
communication tool; so make sure you respond to any comments. Use measurement
tools such as Google Analytics to gauge consumer habits.