Reinstalling Windows is a bit extreme...
However you could try to access the BIOS and look around to see wether the drive is detected or not. If that's too complicated, you could try to boot from a bootable CD. If it boots, it's a Windows error and you should see if there are any error messages when a CD is inserted and post them here.
If it doesn't boot, you could try to open the case and check wether power cables are connected properly to the drive, and wether the drive<-->moterboard connection is attached properly.

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Hi:
Try going to Hp's website and downloading any updated drivers for the DVD drve. If after doing this contact Hp because the drive is not defective.
Also make sure the drive is listed in your BIOS setup also and is not disabled.

HP Pavilion dv6000 laptop PC
Did you 'turn off' the AUTOPLAY feature of the CD\DVD ? When the player "runs two times at startup", it is trying to find the program on the disc.2nd- Look in internet for HP dv6000 cd\dvd drive replacement.(If that is the ""exact match for the product"" you wrote about)3rd.goto CONTROL PANEL>SYSTEM>HARDWARE>DEVICE MANAGER and look up cd\dvd and uninstall it. REBOOT, when your system comes back it will try to find the cd\dvd. If it does not, it is damaged (kaput!), must be replaced. If Windows finds the cd\dvd drive and reinstalls the drivers, but it does not work, then the heads are dirty or damaged.That Windows found the dvd\cd means that the circuit on the device works.