Malik Hassan Naveed
Who decides What's 'Hot' and 'Not' in Fashion Trends
There is no existence of specific group who declares what is hot fashion trend or not.
In fact, the fashion designers and consumers who buys-out the fashion merchandise make their
judgment and throw several opinions out there and observe what is grabbed.
Basically,'WE', the consumer decide which merchandise is hot
by making our minds what to purchase and wear
The Fashion Trend Cycle
First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat,
dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase,
where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry
players have approach to latest fashion right off the runway, which yet not showed up in retail stores.