The Pain And Promise Of Identity In Addressable TV

TV is the last major piece of the digital media puzzle we need to fall in place to unlock the broader promise of omnichannel identity. We currently live in two media and marketing worlds where our identity is either very known, by marketers and publishers, or our identity is well-guessed. Matt Prohaska discusses the shifts needed in tech, targets, & talent to see the promise of addressable TV become a reality.