Wednesday, 13 December 2017

O2 Oops Campaign, 2017

The kiss above generated 125 complaints to the ASA (Advertising Standards Agency) in 2017, making it the eighth most complained about advert of the year. ASA said in respsonse:

"Many felt the scene was too sexually explicit and scheduled inappropriately at times when children were likely to be watching. Some also felt the portrayal of a same-sex relationship was offensive to their religious beliefs. We noted that the scene in question was brief and did not contain any graphic or overly sexual imagery. We ruled that it did not require a scheduling restriction and the depiction of a gay couple would not cause serious or widespread offence."

O2 launched their multimillion-pound 'Oops' campaign created by VCCP London in September 2017, promoting their free screen replacement service. The 30 second TV ad running for four weeks - as well as across O2's social media channels.

"We know a customer’s phone is much more than just a phone so we know how frustrating a cracked screen can be. That’s why we’re proud to be the first UK network to offer a free screen replacement option, giving customers peace of mind that O2’s got them covered for those ‘Oops’ moments."