Toby Creative is a creative branding and marketing business based in Perth, Western Australia which uses solely the talents of local senior marketing professionals, each with a well established track record of success with an enormous variety of clients to offer solutions for TV, Radio, Press and Print, as well as Public Relations (PR).

Star 3 Media is an established Perth web design, web development and graphic design company. Our passion for what we do will bring a fresh innovative perspective to your business, whether you’re a large company or a new start-up business. We handle branding, logo design, print solutions as well as website design (WordPress), domain registration, SSL certificates, hosting and website management.

SEO is more than just Yoasting about it

Do you over rely on the SEO Yoast Plugin?

Relying solely on Yoast SEO as your online “SEO strategy” is a gross over simplification

Don’t put all your marketing eggs into the Facebook basket. Particularly with the recent Facebook newsfeed algorithm change which is potentially the end to organic reach for Facebook business pages. The reality is that organic search engine traffic converts 9-percent better than social media traffic. But, in order to achieve this for your own business website, you need to apply some genuine and reliable SEO actions that actually work.

Google makes on average 500-600 algorithm tweaks a year and changes such as the recent Snippet Length Increase late in November 2017, through to more commonly known Hummingbird, Panda, Possum, Pigeon and Penguin search algorithm updates to fine tune their search results ensuring the best user experience matching the ideal search results to the user’s search query.

Did you know? Starting in July 2018, Google will finally use mobile page speed as a ranking factor in their mobile search results. Google is calling this the “Speed Update” and it will impact those web pages that deliver the slowest experience to users.

Keeping up with and understanding Google’s best practice methodologies, along with other search engines, is actually a complex and time-consuming task, which is why the role of a SEO specialist exists.

An SEO expert will dedicate themselves to learning, testing, measuring and optimising business websites with current white-hat Search Engine Optimisation strategies. They will be familiar with Google Webmaster recommendations, search engine tools provided such as Google Search Console and Bing Webmaster Tools, analytics and tracking tools such as Google Analytics and Google Tag Manager, as well as third-party enterprise SEO tools such as WebCEO, AHREFs, WooRank, SEMRush and others, and of course various SEO plugins dependant on the CMS (Content Management System) website platform such as the All-in-One SEO pack and SEO Yoast plugin on the world’s most popular website design platform WordPress (25%-plus of all websites globally use WordPress).

The Yoast SEO plugin is the most popular go-to SEO tool since 2008 for bloggers and small business owners using the WordPress platform. One little green light from the Yoast SEO page analysis scan and you’re good to go with SEO right? Or not… It’s not that I want to roast Yoast, or in fact any and all of the multitude of currently available SEO tools, programs, plugins and reports. I want you to understand and consider using the available SEO tools in perspective, to stand back and create a Zen like SEO balance for your online presence through using multiple SEO applications to determine patterns and work to the strengths of each program and to negate the negatives which each program also has.

As a website beginner you may not have the capability to do this, which is where our affordable local SEO services from Toby Creative provides the solution and assistance you require.

Consider that Yoast SEO is really a very handy simple website plugin for beginner webmasters organising and shaping their webpage content SEO using a simplified heuristic, or set of rules, to determine the key elements of structure that the website and in particular the webpage, would ideally contain. It doesn’t actually fix technical SEO issues such as coding issues or resolve many page speed issues. It doesn’t perform link building and local directory submissions. It doesn’t do keyword research. It doesn’t provide grammar analysis. It doesn’t provide synergistic content ideas but provides a rough indicator of optimisation for a single keyword assigned to the page… where multiple keywords may actually thrive driving traffic simultaneously but now put at risk by an over simplification by the inexperienced. There are many good things that Yoast does, and which we rely upon as they are effective and simple including advanced XML sitemap functionality, control over site breadcrumbs, setting canonical URLs to avoid duplicate content, though it doesn’t resolve duplicate content, and provides easy ways to implement your simple meta data such as the page title and description.

Setting the focus keywords within Yoast SEO plugin should not just be guessed. The last thing you want is to create content for a keyword you’ll never rank for. So, you need to know what it is that people are searching (keyword research) and whether your website is capable of ranking for it (keyword competition). A structured keyword research strategy will greatly improve your chances of getting listed on page one of the SERPs and should be done before writing content.

Relying solely on Yoast as your online “SEO strategy” is a gross over simplification of complacency.

If Yoast is the most popular SEO plugin, and everyone is using it, as are your competitors, are you bringing something different to the party to differentiate your online marketing and obtain better SEO results and placement within the SERPs (Search Engine Results Page) for your brand? Some SEO tools can create ‘false positives’, or blind the user to thinking that they are doing the right thing when actually they are not… something which only experience in the SEO field and with Yoast and other plugins can provide.

As a local SEO provider, Toby Creative have highly experienced SEO specialists here in Perth who know how to configure and optimise your website SEO, to properly and effectively use the Yoast SEO plugin along with many other beneficial WordPress SEO plugins, SEO tools, along with our collection of selected enterprise SEO applications. We provide custom SEO solutions to market your business and achieve high ranking placement for selected keywords within the search engines.

Our SEO experts use multiple, best of breed, enterprise SEO tools to generate reports and provide SEO recommendations, as well as using good judgement and the wealth of collective hands-on experience and knowledge obtained through testing, measuring and experimenting with SEO locally, nationally and internationally for over 20+ years.

Toby Creative offer a truly integrated marketing strategy, with guidance and support, good communication and clear reporting. We would love to meet with you to discuss how your current business marketing is performing. Contact Toby Creative – Branding & Marketing on (08) 9386 3444, email info@tobycreative.com.au or fill in our contact form to book a no obligation free initial consultation at your location so that we can discuss your specific marketing requirements.

View our New SEO Client Process to see each of the steps how our Perth SEO Agency manages our new SEO client engagement process, from the initial no obligation consultation at your business premise, along with; information about Toby Creative, why we are different to your average Perth SEO company, and what our satisfied customers say about their experience with Toby Creative and our experienced team of SEO specialists.

View the New SEO Client Kick-Off Meeting to find out each of the steps for new SEO client onboarding in our kick-off meeting which starts your new Search Engine Optimisation project with our Perth SEO agency.

View our SEO Work Flow that outlines the process and elements that our SEO programs cover. We’ll go into more detail within our kick-off meeting and regular monthly reporting to keep you fully informed of progress, actions taken, results and next steps.

3 Comments

A lot of simple improvements can be made to the optimisation and use of Yoast SEO plugin on many WordPress websites by an experienced SEO specialist to ensure that the business is on track with their SEO strategy, whilst considering the overall SEO requirements to the business.

As with any profession, there are certain tools that are considered staples. We might all have a flat-head screwdriver in our toolbox, but that does not mean it should be used as a chisel, or vice-versa. Yoast is such a tool, useful and in some ways powerful but when misused or mistaken it can be damaging and cumbersome.

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We make it convenient and come to your location – so we can discuss your marketing requirements and get to know your business. We take the time to listen, researching you and your competitors to find out where your business is currently positioned. Then we provide effective and affordable marketing solutions to build your brand, drive targeted traffic, increase sales and improve conversions. Why not find out more by enquiring today.