GABBCON Focuses on Audience-Based Buying Challenges

Last week GABBCON (Global Audience Based Buying Conference), a relatively new event now in its second year, offered visionary thinking about the progression of programmatic, audience-based targeting, cookies, blockchain technology, data and brand safety. In his opening remarks Gabe Greenberg, CEO and co-founder of GABBCON, Inc., noted that "audience-based buying is at a turning point. We need to break down walled gardens and find new solutions to bring the industry together." The ways to bring the industry together were outlined throughout the day.

Charlene Weisler is a media research executive with experience that spans broadcast, cable, off-platform, non-linear and broadband. Her expertise is in set top box data, SEO, metrics creation and behavioral psychography. In addition, she writes about the m...
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