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Showtime Announces Streaming Service

Showtime officially announced it will offer a streaming service directly to consumers with broadband in early in July that will cost $10.99.

Like HBO’s OTT service, it will be first available via Apple.

The launch coincides with the beginning of new seasons of Ray Donovan and Masters of Sex on July 12.

“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Les Moonves, CEO of CBS Corp., parent of Showtime. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”