Already a fan of the distillery’s whiskey, Velvet contacted the spirit makers to create the concoction, said Ashley Farley, of Mischief Distillery.

“When he called I was so excited,” she said. “He asked if we would make a special product for them. He wanted to make the red drink in the videos a reality.”

Velvet worked closely with the distillers, actively participating in the entire process and creating the logos for the spirit. Farley said Velvet had pretty strict stipulations for his evil concoction.

“He wanted it red, natural, and didn’t want any tampering with the flavor,” she said. There’s only one other product in the world that gives off a ghoulish red glow similar to Sinister Vodka, she added.
“It’s Vampire Vodka, but it uses artificial coloring,” she said.

The Mischief is offering free tastes of the vodka. The distillery is the only place you can buy the vodka.