Sandaime J Soul Brothers have released a brand new music video for their song “J.S.B. LOVE”, originally included as the b-side on their 21st single “HAPPY”, it will also be featured on their upcoming BEST album “THE JSB WORLD”

“J.S.B. LOVE” is an upbeat EDM track, which has become a staple for the originally R&B friendly LDH groups. The setting takes place in a dystopian wasteland where the boys seem to be “leaders of the pack”, posing and dancing while their minions look on.

Many Japanese netizens have made shady comments on the video basically calling it imitation K-POP, mainly comparing it to BIG BANG. Some J Soul Brothers fans defended them by saying the EDM style isn’t exclusive to South Korea and was clearly more inspired by western music, they also added that the video/visual is not a stretch from what J Soul Brothers, and their other brother groups under LDH have been doing for the past couple years. What do you think?

“THE JSB WORLD” will be released on March 29th, 2017. Watch the video for “J.S.B LOVE below.

The song’s different parts feel kind of patchy and poorly put together, much like Welcome to Tokyo. I guess Gun-chan’s hair makes it look ‘K-pop’ because this is the first time any one of them have had such brightly-coloured hair. I was really disappointed with the choreo and those big white coats make their movements look even more awkward.

Not as bas as welcome to Tokyo which should go back to 2009, not as boring as happy, but it is still pretty mediocre. I appreciate the different styles, but how I wish we went back to 2014-2015. Orion, Ryusei, JSB dream and eeny meeny miny moe.

eplizo

I actually like it. It’s catchy imo. The MV is pretty basic though, but at least their outfits are cute and Hiroomi looks amazinggg.

Iwata’s pink hair and Elly’s rap during the chorus might be a bit ‘kpop-ish’, but otherwise, the rest of it isn’t. It’s pretty much just a mashup of their past few MVs….. which have been just as generic lol. I wish they experimented more with their MVs. It’s always the same set-up nowadays.

♥Cat♦On♠The♣Street♥

ewww. They could have kept this. Last song i liked by them was Ryusei. This mv is so tryhard and they always sound like they have a cold. They need new direction.

cheng xiao’s forehead

“Many Japanese netizens have made shady comments on the video basically calling it imitation K-POP, mainly comparing it to BIG BANG”

I don’t know them that well (at all), but I’m pretty sure this is a Western-styled song by a Westernized Asian group that Western brands and Western music producers love to promote a Western, commercial life.