World Water Day on March 22, 2010

We are all concerned about water stress and
the possible conflicts that may arise. Water is precious and the task of
sharing know-how in the field of plastic pipe technology is an important key to
manage this vital resource.

This technology is already making a
difference to people all over the world in rural and urban communities. For
example, we produce large diameter pipes in Norway and then tow them by sea to
distant lands. Once at their port of destination, they provide essential
services such as the supply of running water, sanitation and drainage. They are
also used by coastal desalination plants to turn salt water into drinking
water. These pipes not only defy corrosion but also last for many generations.

It seems that we are all touched in some
way by the adversity of climate change. Intermittent rainfall and drought are
closer to home than ever. And in some parts of the world, crop failure, famine
and erosion have become a common human experience. By working closely with
overseas development agencies, we have facilitated many projects that supply
rural and urban communities with modern gas, water, sewer, drainage and
communication services.

We supply pipe systems to collect, store
and distribute rainfall efficiently to where and when it is needed most. From
domestic and commercial roof tops to underground infiltration systems, their
ability to harvest rainwater is crucial. Erosion is minimized and the effects
of flooding are contained.

Almost 60% of the world’s freshwater
resources are directed towards agriculture.Water scarcity requires that only the most efficient methods of
irrigation are used. Our micro-duct, sprinkler and drainage systems are
therefore helping to fulfill farming and horticultural needs precisely.

However, all this involvement with the
careful use water starts at home. That is why continuous audits are undertaken
at every company location to ensure that water is spared in the most economical
way. These checks and balances are part of a larger company wide environmental
management program that has generated other significant benefits in the field
of material recycling, energy and environmental compliance.

Although buried and out of sight, our
plastic pipes continue to enhance our daily lives and sustain the environment
upon which we depend. The challenge is to put them to work for all people and
for wherever water flows.