by - Tracey Llewellyn "With all the entrepreneurial prowess of his JCB-founding grandfather, George Bamford identified a considerable gap in the market in the early-2000s, which led to the launch of his watch customising business, Bamford Watch Department (BWD). BWD’s raison d’être ever since has been to “jazz up” treasured timepieces by blackening the cases, colouring the dials and adding all manner of special symbols and characters to the standard aesthetic of everything from Rolexes to Audemars Piguets and Patek Philippes."