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There’s a new EV car company called Faraday Future that was founded at some point in 2014 in California. FF — as they prefer to be called — currently resides in the former Nissan research and design building in Gardena, California. FF currently has 200 employees and is hiring about 10 a week. They claim they’ll have 300 employees by 2016. They also claim that their first car will be “out by 2017.” Out as in you will be able to buy one and park it in your garage during 2017. This is a tenuous claim at best, as FF hasn’t even secured a factory location yet. However, all signs point to the first FF model being built by a U.S. contract manufacturer, though some major components might be built in other countries. FF won’t say who.

We know very little about the initial FF car other than it will have four wheels, look something like a high-riding sedan, and have no internal combustion parts whatsoever . There’s a small rendering of the rear of a car two thirds of the way down faradayfuture.com that supposedly is a pretty good indication of what the first FF will look like from behind (see the image above). Kinda like a low-slung BMW X6 to these eyes. FF claims this car (no name yet) will be the first vehicle on offer, with other models to come. FF is also claiming that their cars will be as much about Silicon Valley style technological innovation as they are good, old fashioned personal transportation.

Now of course, we’ve all heard huge claims like these before. Electric car, defining the future, redefining the automobile, fully connected to the world at large (and the owner’s Phablet) — there are probably half a dozen such companies announced per year, and sooner than later they all show their true, vaporware colors. Is there something different about FF, a company by the way is refusing to mention the name of their current CEO? Yes. Yes there is.

The company is aiming for the highest energy density and specific energy vehicle on the market.

It will be single cell, thermal-runaway fault tolerant (will not propagate to other cells)

Single or groups of cells can be replaced.

Module designed for mass production, utilizing new processes and technologies

Same battery design to be used in all vehicles with only a change in capacity (no change in voltage)

The higher energy density allows for larger crumple zones than on the Tesla Model S.

In addition to Nick Sampson, FF employes a, “Boatload of Former Tesla employees,” including people from HR, manufacturing and purchasing.

In terms of the auto industry, those are some fairly big heavy hitters. Still, the last time we spoke with Elon Musk he told us he sleeps on Sundays. Meaning, I sure would love to know who is running this organization. FF is of course claiming to be quite well funded, and claims an eight-person marketing team. When pushed about not only the viability of the company, but the reality of launching a car in 2017, I was told, “We’re not Tesla. But we’re not Fisker, either. We’re not fucking around.” Well friends, there’s every single thing we know about the latest all-electric car company to set up shop in the Golden State.