Hilton Honors Members Now Have A Very Good Reason To Choose Lyft Over Uber

Hilton Honors members can now earn 3x points for every dollar spent on Lyft rides.

Lyft

Hilton just gave its 89 million loyalty club members a reason to choose Lyft over Uber the next time they need a ride.

The two companies just announced a new partnership that lets Hilton Honors loyalty program members earn 3x points for every $1 spent on Lyft rides and 2x points for every $1 spent on shared Lyft rides, where riders are matched with other passengers for a cheaper price.

It's an immediate value boost for Hilton Honors members, says Mark Weinstein, Senior Vice President and Global Head of Customer Engagement, Loyalty and Partnerships at Hilton. "More value means more points towards free nights, more flexibility in spending and redeeming points, and more options and access to exclusive experiences."

Notably, the partnership lets Hilton Honors members earn rewards any day, not just when they are traveling. Guests must first link their Hilton Honors and Lyft accounts at HiltonHonorsLyft.com, and then they will automatically earn points whenever they take a Lyft throughout the U.S. and select cities in Canada.

"From the moment that Lyft riders link accounts, they will have instant access to earn Hilton Honors Points for every ride. And later this year, members will also be able to redeem Hilton points for Lyft credits — a first-of-its-kind integration for the hospitality industry," says David Baga, Chief Business Officer at Lyft.

"What makes this partnership unique and different is the combination of two industry-leading brands," says Weinstein. "We are proud to say that this is the first time in the hospitality space that members are allowed to not only earn points, but will soon have the ability to redeem points, too."

A free night through Hilton Honors points can run the gamut from about 5,000 points all the way to 80,000 points per night, depending on the property and location. This partnership gives guests one more easy way to accrue points.

This is the first partnership of its kind for both Lyft and Hilton, and the onlyexisting partnership between a ridesharing company and a hotel chain.

Lyft's competitor Uber has several partnerships with credit cards. Since last fall, American Express Platinum cardholders get $15 a month to use on Uber rides. And last month Visa reintroduced Visa Local Offers, where Uber riders can earn extra credits by spending at restaurants, shops, and local businesses with the same Visa card linked to their Uber accounts.