Performance, or affiliate, marketing requires a mastery of nearly every development and promotional technique available. Let WM’s Affiliate Insider Channel show you the way.

Google has announced that it will now allow its Adsense publishers to opt out of many of the newer ad format features. Publishers have seen a steady stream of "innovations" appearing on ads displayed at their websites including...

Daily deal operator Groupon has launched a partner network that aims to help online publishers monetize their digital properties. The affiliate program, which is available now in thirty countries, will provide online publishers a suite...

Prepare for a heavy round of consolidation in the performance marketing space. Rakuten has just announced the acquisition of PopShops, a relatively popular platform that provides online advertisers and publishers with a data analytics...

We’re running out of ways to say that mobile is hot, and as more consumers turn to mobile devices to research products (and ultimately purchase), companies without mobile optimized sites will fall behind. The same is true in...

Audience development platform Linksmart has released a feature which provides Web publishers with an opportunity to improve user engagement and better manage their revenue potential - and all without really touching the code on their...

Performance marketers (affiliate publishers) using Google AdSense have been claiming over the past few years that their revenue has been steadily reduced to an almost unsustainable level. While Google has taken the initiative to educate...

Mozilla is planning to release third-party cookie blocking by default in Firefox version 22. Third-party cookies are those set by a different domain to the one that the user is visiting at the time and have a range of applications...

Transparency is everything in the performance marketing space. And, since sales through mobile devices are climbing (including tablets), it has become increasingly important for mobile tracking to be added to advertisers' sites...

Working online means running a business that has the potential to go global right from the get-go, which means keeping an eye on emerging trends from around the world is really important, especially for advertisers that use affiliates...

A new link optimizing tool from VigLink aims to help publishers maximize their profits from product links. The link optimization technology is an optional feature of VigLink Convert , and can be used to modify organic product links...

Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance...

:: By Jason Hulott, SpeedieConsulting :: Running an affiliate program is a lot like running your website. Simply having one doesn't mean you will suddenly see a huge amount of business from it. Even a program that has been running...

The affiliate/performance marketing space has always been one that the entire Web seems to look down its virtual nose at – and sometimes for good reason. While the vast majority of affiliate marketers seem to be fine, upstanding...

Marketers were shocked in mid-April with the news that Google planned to retire the Google Affiliate Network. As they say, however, when one door closes... With that in mind, Integrate SVP of Advertiser Relations, Kyle Gale, offers...

:: By Matt Swan, Affiliate Window :: With the recent news that the next release of Mozilla’s Firefox browser will come with third-party cookies blocked as standard, there has been a lot of uncertainty for online marketers. Indeed...