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LOVEFiLM boosts streaming content

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LOVEFiLM has struck a content deal for streaming rights with Icon Film Distribution, one of the UK's leading suppliers of theatrical feature films, to offer LOVEFiLM members Icon film releases instantly through the LOVEFiLM Player.

Members of LOVEFiLM will be able to stream titles from Icon's 2010 release slate at no extra cost as part of their subscription package. The LOVEFiLM Player is available on PCs and direct-to-TV through Samsung and Sony internet-enabled devices and, most recently, PlayStation®3.

These will include box office hits such as Precious, The Road, Edge of Darkness and A Single Man. Dozens of Icon's library titles will also be added to the LOVEFiLM Player as part of the agreement.

Simon Calver, CEO of LOVEFiLM said:"The fact that film producers and distributors like Icon are beginning to choose LOVEFiLM as the home for their top titles is a huge endorsement of the popularity of LOVEFiLM's streaming service. LOVEFiLM members are passionate about film and we are passionate about growing the platforms on which we can get great content directly to their TVs as part of their subscription."

Ian Dawson, Managing Director of Icon Film Distribution said: "We are delighted to be working with LOVEFiLM to bring some of our biggest award winning hits of the past year and our best library titles to the fast growing streaming service. LOVEFiLM continue to innovate and we believe that their passionate film loving members will appreciate the boost to the wide range of quality movies available."