Case study: Borough-wide IT Business Survey

Business Area: Research & Consultation

Client: Newham Council and the University of East London

Background:

The Newham Kick Start Project was led by two organisations: Newham Council and the University of East London. The purpose of the project was provide support to businesses in the area (Newham) to help them trade electronically; pre-empting the national move by public sector organisations to only trade with businesses that are e-enabled. As part of the project, the consortium wanted to assess the current level of e-commerce usage among businesses operating within the Newham area.

The Brief:

Conduct a survey, by phone, contacting all businesses operating within the London Borough of Newham. Target set: 30% response rate Actions:

Provided support with design of questionnaire

Recruited and trained in-house telemarketing team

Designed procedure for conducting interviews with the aim of increasing the response rate

Phoned over 6000 business contacts provided to us with the intention of getting them to complete a 20+ question questionnaire

Satsuma on Twitter

Business Area: Business Planning & Consultancy Client: Wonderland Magazine ARTICLE: Huw Gwyther is just one of the many clients who are delighted with the service provided through the Access to Finance programme. A former managing director of New