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Help Please!!?? West Side, upscale Italian, modern decor

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I'm trying frantically to remember the name of an Italian restaurant that's in mid-town west. possibly even the theater district, and has a very "cool" or "stark" interior, with large vertical blinds, and it's the creation of one of NYC's more famous Italian chefs. Can anybody help me? I ate there last a few years ago- and of course it may not be there now altogether.

(I want to say that it features a menu divided into "traditional" and "modern" versions of Italian dishes, but I can't say for sure that it does.)

THANKS! I'll know it when I hear it, so I'd appreciate all the help and suggestions I can get.

Overheard at the Zabar’s prepared food counter in the 1970’s:

Woman (noticing a large bowl of cut fruit): “How much is the fruit salad?”