New Service Enables Owners to Put 'Art' Into Their Smart

FRANKFURT, GERMANY – September 16, 2009: Smart is adding a huge
splash of colour and personalisation to the ownership of its fortwo models
with the launch of an exciting new product design service in conjunction
with performance and styling specialists BRABUS.

The smart BRABUS tailor made concept which is being officially launched
at this week’s Frankfurt Motor Show, will enable owners to design
their own smart car from an array of special colours and bespoke interiors
that will create thousands of combinations to choose from.

As part of the service, customers will be able to specify their
car’s body panels and tridion safety cell from a palette of 18 vivid
colours – each with a supercar/heritage theme. These include the
vibrant Campbell Blue, which pays homage to the iconic Bluebird land speed
record cars built and tested at Brooklands, the home of Mercedes-Benz
World.

Interior detailing on items such as the door handles, instrument
cluster, dials and light/wiper lever will also reflect the exterior colour
chosen. There will be six tri-top roof colours to select from too, as well
as nine leather/Alcantara upholsteries, which will feature in the seats and
other areas including door panels, upper dash and in the floor mat
edging.

Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: “smart
has always been regarded as an iconic and unique product and the launch of
smart BRABUS tailor made will enhance that reputation. We offered a sneak
preview of the range by showcasing four demonstrators at last
weekend’s 2009 smart festival and the concept generated a phenomenal
reaction.”

He added: “Business users have enjoyed tremendous success by using
vinyl wraps on their smart cars to promote their companies and we expect
the opportunity for individual retail customers to personalise their
vehicle will be a huge hit too.”

The smart BRABUS tailor made service will be available this winter and
offered at the point of purchase by smart retailers nationwide. To find out
more, please visit www.smart.com