“Alexa, Turn on the TV”—Introducing Amazon Fire TV Cube: A Simple and
Intuitive Way to Control Your Entertainment

Amazon Fire TV Cube makes it easy to use Alexa to find and watch your
favorite TV shows and movies, hands-free from across the room

Use your voice to play, pause, and resume content within your video
apps; plus, Netflix joins a growing list of popular apps with enhanced
Alexa voice control on Fire TV

With eight microphones and the advanced beamforming technology
pioneered in Echo devices, use your voice to check the weather, listen
to the news, control compatible smart home devices, and more—even with
the TV off

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)—Today, Amazon announced Fire TV Cube, a hands-free 4K
Ultra HD streaming media player with Alexa, allowing you to control your
TV from across the room. Fire TV Cube uses multi-directional infrared
technology, cloud based protocols and HDMI CEC, that—combined with
Alexa—let you control your compatible TV, sound bar, A/V receiver, and
cable or satellite box. Power your TV on and off, change the volume,
switch to different inputs, and change the cable channel—all with just
your voice. Even with the TV off, simply say “Alexa, play Billions on
SHOWTIME” and Fire TV Cube powers on your TV and starts playback right
where you left off. Plus, because the Alexa service is always getting
smarter, Fire TV Cube is going to get even better over time.

Amazon Fire TV Cube features a simple, guided setup for Alexa voice
control of your devices, giving you easy accessto the
vast catalog of content currently available on Fire TV; including tens
of thousands of channels, apps, and Alexa skills, as well as over
500,000 movies and TV episodes and thousands of 4K Ultra HD and HDR
titles. Simply ask Alexa to navigate and control content in popular
apps, including Netflix, Prime Video, Hulu, ESPN, FOX NOW, SHOWTIME,
STARZ, PlayStation Vue, CBS All Access, and NBC. Just say “Alexa, launch
Netflix”; “Alexa, tune to CBS”; or “Alexa, find dramas.”

“We believe voice makes it easier for customers to control their
entertainment systems and watch the TV and movies they care about,” said
Marc Whitten, Vice President of Fire TV. “And, it’s just the beginning.
Amazon Fire TV Cube will only get better over time with the Alexa
service always getting smarter.”

Far-Field Voice Recognition

Amazon Fire TV Cube uses far-field voice recognition with eight
microphones to hear you even from across the room. Advanced beamforming
technology combines the signals from the individual microphones to
suppress noise, reverberation, content currently playing, and even
competing speech to make sure Alexa clearly hears your request, even
next to your TV.

Amazon Fire TV Cube is compatible with set-top boxes from top providers
such as Comcast, DISH, and DIRECTV, covering more than 90 percent of
households with a cable or satellite subscription.

Easy Control of All Your Entertainment

With a content-forward user interface, Fire TV Cube makes it easy to
find the movies and TV shows you love with a more natural way to
navigate and search simply by using your voice, with phrases like
“Alexa, find sci-fi movies”; “Alexa, play the trailer”; and “Alexa, show
me more results.” You can even search for TV and movies by director or
actor.

Always Getting Smarter

The Alexa service is always getting smarter with new features and
hands-free voice functionality added regularly. Many of your favorite
apps currently support enhanced in-app voice controls on Fire TV, giving
you more ways to use your voice while navigating through content, and
dozens more are expected by the end of 2018. And with Fire TV Cube, many
Alexa responses are optimized for the big screen and accompanied with
rich visual information, allowing you to view your smart home camera
feeds, watch video flash briefings, view sports scores, see extended
weather forecasts, and watch trailers for movies playing in nearby
theaters.

Pricing and Availability

Amazon Fire TV Cube is available for pre-order starting today for
$119.99 and ships with an IR extender cable and Ethernet adapter
beginning on June 21. As an introductory offer, Prime members can
pre-order Fire TV Cube on June 7 and 8 for a special price of $89.99—a
$30 savings. Plus, for a limited time, customers can pre-order Fire TV
Cube and Amazon Cloud Cam together for $199.98 – a $40 savings.
Customers who purchase and register their Fire TV Cube by July 1, will
also receive a $10 credit for Prime Video. And starting on June 21, Fire
TV devices are eligible for unlimited access to tens of millions of
songs with Amazon Music starting at just $3.99/month.