第16章 高級車販售的未來

第17章 結論與未來預測

主要結論與未來預測

結論 - 三大預測

第18章 附錄

目錄

Product Code: M975-01-00-00-00

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury
Vehicle Market by 2020

The aim of this research service is to provide a strategic overview of the
global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to
emerging Mega Trends of urbanization, demographic and social preference
changes, and technology and electric mobility. The study introduces new market
segments that have developed to meet changing customer needs, and discusses
automotive Mega Trends and their impact on this market. In addition, it
highlights the key technology trends and important launches expected and also
analyzes branding and new market channel strategies adopted by luxury OEMs.

Key Questions This Study Will Answer

How will a luxury vehicle be defined in the future?

What is the business environment and dynamic of the global luxury vehicle
market? Who are the new participants in this space, and how are traditional
luxury brands evolving?

Who is the target demographic, and what are the target markets for
automotive luxury OEMs? How are OEMs adapting to changing customer tastes and
preferences?

What are the market penetration strategies of key automotive luxury OEMs?
How will the advent of digitalization affect this space?

What are the technology strategies of key luxury OEMs? What impact will
technology trends like connectivity and autonomous driving have on market
participants?

What is the digital retail strategy of the luxury OEMs, and how does it
differ from that of mass-market OEMs?

Table of Contents

1. EXECUTIVE SUMMARY

1. Executive Summary-Key Findings

2. Key Mega Trends that will Impact the Luxury Vehicle Market

3. Luxury OEM Types of the Future

4. How Luxury Cars will be Defined in the Future

5. How OEMs will Differentiate their Brand in the Future

6. Branding Comparative Analysis of the Luxury Brand Values

7. Attractive Attributes for the Future Luxury Customers

8. Future Luxury Customers

9. The Smart Future Retail Network

10. Key Components of the 2020 Luxury Automotive Store

11. Future Omni Channel Retail Stores To Be More Experience-based Than
Transactional