Why Anchor It

About every 30 minutes a child in the U.S. is injured as a result of a TV or furniture tip-over incident. The Anchor It! campaign is the U.S. Consumer Product Safety Commission’s (CPSC) call to action to educate parents and caregivers about these dangers in the home and to urge simple, low-cost action to prevent these tragedies.

Facts and Figures

91%

91 percent of tip-over fatalities occur in the home.

2/3

2/3 of TV and furniture tip-over fatalities involve toddlers.

46%

46 percent of tip-over fatalities occur in a bedroom.

10x

A TV can fall with the force of thousands of pounds. That is 10 times more powerful than being hit by a NFL lineman.

17 min

Every 17 minutes someone in the U.S. is injured by furniture tip-over.

10 days

On average, one child dies every 10 days when a TV or furniture falls onto him or her.

majority

The majority of tip-over incidents result in head injuries.

15,600

An estimated annual average of 15,600 emergency department-treated injuries are associated with TV or furniture tip-overs.

Anchor It! Videos

HOW TO ANCHOR FURNITURE – DRYWALL

Shows how to anchor furniture to a wall to prevent tip-overs.

HOW TO ANCHOR FURNITURE – BRICK

Shows how to anchor furniture to a brick wall to prevent tip-overs.

TV/FURNITURE TIP-OVER DEMONSTRATION

Dramatic depiction of dangerous tip-over scenarios.

Anchor It! PSA: 60 seconds

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

Anchor It! PSA: 30 seconds

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

REAL MOMS URGE PARENTS TO ANCHOR IT

Three moms share their personal furniture and TV tip-over tragedies in hopes that other children might be saved. Anchor It! and save a child.

REAL MOMS URGE PARENTS TO ANCHOR IT! – SHANE

“A lot of people use the excuse, ‘I watch my children, so I don’t have to anchor my furniture.’ I will tell you, you are not faster than a falling TV or a falling dresser.” – Lisa Siefert, Shane’s Foundation

REAL MOMS URGE PARENTS TO ANCHOR IT! – CHANCE

“Don’t take a chance on this ever happening to you. No parent should ever have to go through this.” – Keisha Bowles, Another Day Another “Chance”

REAL MOMS URGE PARENTS TO ANCHOR IT! – MEGHAN

“Please don’t think that this can’t happen to you… This is something that, literally, $5 and 15 minutes could have prevented.” – Kimberly Amato, Meghan’s Hope

TV/FURNITURE TIP-OVER TRAGEDIES

Unanchored furniture and TVs can present a serious risk of injury. See why.

NEAR MISS TRAGEDY

David recounts the night his family had a near miss tragedy.

Anchor It! Videos En Español

Anchor It! PSA: 60 seconds en Español

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

Anchor It! PSA: 30 seconds en Español

View the latest Anchor It! public service announcement, “Get on Top of It Before They Do.”

The threat is serious, but the solution is simple. Find out how to take the knowledge you’ve gained to empower your community to keep kids safe.

Resources

Contact

CPSC

Office of Communications

(301) 504-7908

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About Anchorit.gov and CPSC

CPSC is charged with protecting the public from unreasonable risks of injury or death associated with the use of the thousands of types of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical, or mechanical hazard. CPSC’s work to ensure the safety of consumer products – such as toys, cribs, power tools, cigarette lighters, and household chemicals – contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.

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