Apple TV 4K Has Finally Been Launched

However, Apple CEO Tim Cook said today that the television market is about to break wide open as 4K enters the mainstream with more households buying a 4K TV.

What will the 5th-generation Apple TV cost? Presumably, 4K video will start to show up in iTunes and on the Apple TV around the same time.

Apple has announced its latest refresh of the Apple TV device, which will now feature 4K streaming options.

When can you get this excellent update to an already excellent product?

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For pricing, the new Apple 4K TV starts at $179 for 32GB and for $199 for 64GB variant.

In addition to delivering 4K HDR support with the new Apple TV 4K, Apple delivered a lot of new ways to use this technology. Basically, that's four times the number of pixels in Full HD 1080p pictures - about 8.3 million of them.

What complements the 4K capability is the support for the High Dynamic Range (HDR) which makes the colors on the screen more vivid and realistic. That gives you a wider range of colour and contrast than your normal video experience. But it has so far struggled to make a big impact.

Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.

The 4k content will be pricey though. Previously purchases will be upgraded when available. Apple announced they've partnered with Hollywood studios (Lionsgate, Universal, etc.) and Amazon Prime to bring users the biggest releases and more 4K content.

In an ideal world there'd be no need for an Apple TV.

Under the hood you'll find the iPad Pro'sA10X fusion chip, providing 2X CPU performance and 4X GPU performance too over last year's model. Check out the slides below to learn more about what the current Apple TV can do.

It's been rumoured, but not confirmed, that there is 3GB RAM on board. It supports 802.11ac dual band (2.4GHz and 5GHz) Wi-Fi with MIMO, as well as Bluetooth 5.0. In 2015, the company unveiled a costly update with a new Siri-power remote.

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