I think that kind of comes with the territory that Lego encompasses though. Some kids may be mesmerized by video games when they're young, but the main target audience for Lego is like 8 to 14 for sets, and I would even say 14 is kind of high. Kids younger than 12 may want to play a game, but their attention span isn't long enough.

And, if the parents can get the game for free instead of having to pay, they're going to do that whether or not their kid complains. Or at least my parents would.

One time I said I wanted a skateboard. My dad made me one out of plywood and some really crappy trucks. It was horrible.

Another time I said I wanted a rowboat or kayak or something. My dad made me one out plywood. It's at the bottom of the reservoir near my old house still.

Another another time I said I wanted a door to my room instead of it being an open doorway. My dad made one out of plywood.

Sort of saw it coming. I gave them a month's worth of membership money and the game had some great fundamentals but ultimately very little to offer after a month of semi-regular play. Also, the chat was so incredibly draconian that communication was nearly impossible (I think draconian wasn't allowed, neither were single numbers like 5 in most contexts).

If only they had kept going with it and put a little bit of effort. =S

If lego wants to make a bajillion dollars out of a new video game they should do an FPS on consoles, make a game which is like a toned-down alternative for parents who don't want their kids playing CoD. Customization and destruction with lego would fit perfectly in the genre.