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Creativity in An Age of Digital Disruption

Creativity in An Age of Digital Disruption:
- Understanding the Battleground: Defining the age of digital disruption, the momentum behind this digital disruption
- Fighting the War: Index of 2013 Trends and beyond, to discuss the implications it will have on brands, users, and marketers.
- Designing the Battleplan: Writing the Blueprint for success, building your army, and understanding how you can take advantage of the revolution in Social, the changing rules of engagement, and succeed in a challenging, competitive but exceedingly rewarding landscape.

“The most successful curators include
sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. CREATED, CONTRIBUTED, AND COLLECTED — the three ’c’s is a strong content mix that has a measurable impact.” Steven Rosenbaum Christel Quek @ladyxtel creativity in an age of digital disruption

Not everyone who shits on
you is your enemy Feedback can be constructive Not everyone who gets you out of shit is your friend The keyboard warrior/social maven/difficult client can twist feedback to suit their own purposes When you’re in shit, keep your mouth shut Don’t say the wrong things and don’t act on impulse Christel Quek @ladyxtel creativity in an age of digital disruption