How Jabber Fits into Cisco's Unified Communications Plan

With the addition of enterprise instant messaging pioneer Jabber, Cisco Systems bolsters what it calls its 'presence' product portfolio and makes no bones about its overall goal: to become No. 1 in the unified communication/collaboration business.

"We are absolutely dead serious about collaboration; we think it's the next big thing, frankly," Alex Hadden-Boyd, director of Cisco's WebEx group, said. "We intend to be No. 1-not by just offering everything, but by enabling everything."

One of the key reasons Cisco picked up Jabber is because of its interoperability, Hadden-Boyd said.

Jabber's core open-source intellectual property is called XMPP (Extensible Messaging and Presence Protocol), which integrates data across different devices, users and applications, and enables multiple instant messengers to talk to each another.

"Cisco strongly believes that rich presence is a cornerstone of all these [unified communications] technologies," Joe Burton, CTO of Cisco's voice technology group, said. "To make all this work, 'presence' has to be absolutely ubiquitous. It has to be federated, it has to be aggregated, it needs to be on-premises, off-premises, between enterprises, between consumers-it needs to be everywhere."

The term "presence," as used in the context of enterprise communications, can be illustrated by the familiar "buddy list" in AOL's AIM messaging service. It refers to a real-time online accounting of where a person is and what tool that person is currently using to communicate. Facebook, with its ability to let users know which of their friends is online, is another example of "presence."

"Clearly we think the network is the best place to deliver a rich, secure, federated presence system," Burton said. "So by going out and grabbing the Jabber franchise, which already has an incredible ability to scale, and has the security and open-standards protocol support-and bringing that into the house and layering it into the network, we think we can really blow this market open for 'presence' services."

Another ingredient to this package will be announced next week, eWEEK has learned: a major augmentation to its relatively simple document collaboration platform, Webex Connect.

Jabber: A quiet but effective messaging pioneer

Jabber was one of the first IM providers, having started up in 2000. It has been selling its wares quietly, but with good success, in the government and financial sectors.

Irwin Lazar, networking analyst with Nemertes Research, said he believes the Jabber acquisition is a "tremendous" move for Cisco.

"In the last 18 months, we've seen a kind of resurgence in using the Jabber protocol, led by Google adopting Jabber's XMPP for GoogleTalk, and partnering with Jabber to build out a presence engine. We've seen steadily growing interest in the Jabber extensible communications platform," Lazar said.

"This is a tremendous move from Cisco's standpoint, given that the Holy Grail in unified communications is who owns presence. Where does the presence information get stored?" Lazar said.

This move will have a definite impact on Avaya, whose present server-which it gives away-is based on Jabber. With its key competitor, Cisco, about to own Jabber, Avaya may at some point have to make a change.

"They were subject to going into an environment where they would be subservient to Microsoft, pushing their presence information out to Microsoft. They didn't have a presence repository of their own," Lazar said.

Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz