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The film focuses on Lomborg lecturing and brainstorming ideas to make the environmental movement less propagandistic and more realistic, which includes de-emphasizing efforts to stop global warming. Interviews include many scientists and activists both supporting and disputing Lomborg. It also explicitly challenges Al Gore's Oscar-winning environmental awareness documentary, An Inconvenient Truth (2006), and was frequently presented by the media in that light, as in the Wall Street Journal headline, "Controversial ‘Cool It’ Documentary Takes on 'An Inconvenient Truth'."[4][5]

While many non-scientist critics welcomed the upbeat, positive nature of the film,[6][7][8] most scientific critiques noted some scientific inconsistency and glossing over of facts, a summary of which can be found on the Yale Climate Media forum.[9] Reviews were generally favorable, with a media critic collective rating of 51% from Rotten Tomatoes[10] and 61% from Metacritic.[11]The Atlantic review described it as "An urgent, intelligent, and entertaining account of the climate policy debate, with a strong focus on cost-effective solutions."[12] At the box office, Cool It 's US release grossed $62,713[13] (An Inconvenient Truth grossed $24,146,161 in the US).[14]