Given the brand new star cast of Y-Films'LUV KA THE END, one assumed that the youth wing of Yash Raj would not release the film internationally, but the company, headed by the enterprising Ashish Patil, is gung ho about the product and has taken the decision to release the film in theatres internationally.

While the film will have a fairly extensive release in U.A.E., Yash Raj will release the film [limited screens] in U.S.A., South Africa, Kenya, Tanzania, Fiji, Mauritius and Indonesia. Generally, non-star cast films or those starring new names are released directly on DVD, but this move should encourage film-makers making films with new faces to explore international avenues as well [theatrically].