It’s a life-saving campaign and it’s about to move through metropolitan Atlanta in a big way, literally. With the single intention of connecting parents and physicians, dozens of city busses and trains will prompt a compelling question – If there were a vaccine against cancer, wouldn’t you get it for your kids?

Designed by the Georgia Department of Public Health (DPH) and MARTA, the CDC-funded campaign seeks to raise awareness about the human papillomavirus, or HPV, the leading cause of almost all cervical cancer. The messaging urges parents and guardians to “Talk To Your Doctor About Vaccinating Your Sons and Daughters Against HPV.”