Nintendo Teams Up with Famous Females For new "Play As You Are" Campaign

Consumers in the United States will soon see some famous faces talking
about their love for the wide array of games and entertainment options
available on Nintendo 3DS and Nintendo
3DS XL hand-held systems. On Oct. 1, Nintendo of America will launch
a new campaign called "Play As You Are," designed to show how all kinds
of women and young girls can explore their interests and express their
individuality using the portable Nintendo 3DS – whether they consider
themselves gamers or not. TV stars Dianna Agron (of Fox's Glee),
Sarah Hyland (of ABC's Modern Family) and Olympic medal-winning
gymnast Gabrielle Douglas are teaming up with Nintendo to showcase how
games for Nintendo 3DS provide female players with fun, creative ways to
challenge themselves and share what makes them unique.

Each of the three celebrities participating in the "Play As You Are"
campaign will show how games for Nintendo 3DS engage their respective
interests and personalities:

Gabrielle Douglas became a household name after winning two gold
medals as a member of the U.S. women's gymnastics team at the 2012
Olympic Games. She will appear in broadcast advertising and go for a
different kind of gold in New
Super Mario Bros. 2 (launched Aug. 19), a new hand-held
adventure that challenges players to collect mountains of gold coins as
they discover new levels, new power-ups and fun multiplayer options.

Dianna Agron is not only a music lover like her character on
Glee, she is also a dedicated fan, blogger and supporter of visual art.
Fittingly, she will be featured in ads for Art
Academy: Lessons for Everyone! (Oct. 1). The game lets players
of any artistic skill level learn a wide range of painting and drawing
techniques that can be applied in real life, from pencils to paints to
pastels. She'll also appear in spots for the puzzle-solving adventure Professor
Layton and the Miracle Mask (Oct. 28). Dianna is currently in
production on the feature film Malavita, directed by Luc Besson and
starring opposite Robert DeNiro and Michelle Pfeiffer.

Sarah Hyland is a budding fashionista with a keen eye for
clothing trends. Her role as Haley on TV's Emmy award-winning Modern
Family is a great match for her fashion-forward style off-screen.
She'll be seen in ads for Style
Savvy: Trendsetters (Oct. 22), which lets players use thousands
of items and accessories to create fabulous looks and manage their own
customized clothing boutiques. Hyland also will star in a Nintendo 3DS
holiday ad featuring Sparkle
Snapshots 3D (Oct. 18), an application that lets users take 2D
pictures, decorate them with 3D accents and share them with friends.

"These women are all amazing role models with their own unique tastes
and talents," said Scott Moffitt, Nintendo of America's executive vice
president of Sales & Marketing. "They know firsthand how Nintendo 3DS
can keep them entertained and engaged wherever they go. We think young
girls and women of all ages will enjoy hearing what they have to say
about their favorite games and activities on Nintendo 3DS."

From puzzle games to role-playing adventures and everything in-between,
more than 126 software titles are currently available for Nintendo 3DS
and Nintendo 3DS XL, with more downloadable content added to the online
Nintendo eShop every week. In addition to games, consumers can use the
system's built-in 3D camera and applications like Swapnote to connect
with friends in creative ways. Nintendo 3DS users can also instantly
watch thousands of TV shows and movies on Nintendo 3DS with a Netflix
unlimited streaming membership and broadband Internet connection.

Since launching in 2011, the original Nintendo 3DS system has sold more
than 19 million units worldwide. Nintendo 3DS XL, which launched on Aug.
19, 2012, has 90 percent larger screens than the original Nintendo 3DS,
allowing users to immerse themselves even more deeply into their games
and entertainment. Both versions of the system include built-in wireless
features such as StreetPass and SpotPass, built-in cameras and the
ability to enjoy games, movies and video content in 3D without the need
for special glasses.

Remember that Nintendo 3DS and Nintendo 3DS XL feature parental controls
that let adults manage the content their children can access. For more
information about this and other features, visit http://www.nintendo.com/3ds.