d_e_solomon

Build-A-Bear: Trading At 60% Of Book Value But Still A Short [View article]

I'm late to the party, but had one thought for strategy. Right not BBW only targets primarily upscale malls (the types of places I don't shop!). One strategy they could pursue would be to have a second brand, that allows some customization but isn't as nice as the standard BBW. This brand could really sit in a host - say a Sears. Grandma could get a nice, customized bear for her grandchildren even if she doesn't have the income that BBW requires.