What are NPD Tales?

Some random thoughts and ideas on the general subject of new product development. Exploring the process of turning an idea into a successful product I’ll cover a wide variety of topics on a regular basis. From practical insights into the problems faced by product development teams on a daily basis through to thought provoking ideas and news (including comments on product failures and successes) there should be plenty to keep coming back for. Click on the link above to subscribe and receive e-mail notifications of new posts

In an episode of The Simpsons (’Oh Brother Where Art Thou’), Homer’s long lost half-brother invites him to design a new car for his company Powell Motors. The result is the ‘The Homer’ which included such features as a soundproof dome for the kids and a horn that plays ‘La Cucaracha’. Unfortunately the car cost so much to develop and had such a high price tag that Powell Motors went bust.

Homer Simpson's Car

I managed to get hold of a model of the car which I often use to draw people’s attention to requirement specifications gone mad…