This month, Gucci presented in New York its new lipstick collections, the first debut from a new Gucci Makeup line ideated under a contemporary manifesto of beauty by Gucci’s Creative DirectorAlessandro Michele.

The new chapter of the Gucci Beauty story, starts with lipsticks. Exclusively pre-launching on Gucci.com until May 27, Gucci’s three new lipstick collections are in diverse formulations: Rouge à Lèvres Satin with a satin finish, Rouge à Lèvres Voile with a sheer finish, and Baume à Lèvres, a lip balm with a translucent finish.

The campaign, which was shot by Martin Parr, stars Dani Miller, the lead singer of punk band Surfbort, whose music touches on politics, sexuality, mental health and social media, and models Mae Lapres, Achok Majak and Ellia Sophia Coggins. The new Gucci Global Makeup Artist is Thomas de Kluyver.

Gucci Global Makeup Artist @Thomas de Kluyver

Great news is that the Gucci Lipstick Collections will hit the shelves in Switzerland in September 2019 at the new Gucci counter at Jelmoli in Zurich.