Surprise, surprise - Apple, by default, tracks web browsing behaviour and location to better serve you ads. You have to specifically opt out of this tracking per individual iOS device that you own. Now we know why Apple has no problem with turning on 'Do Not Track' and not accepting tracking cookies by default: it has no effect on them whatsoever, because iOS 6 has its own independent user tracking mechanisms. Unlike what the Apple pundits claim, it's got nothing to do with respect for user privacy at all. Well paint me red and call me a girl scout: company selling ads tracks user behaviour. Shocker, huh?

One of the things I really liked with Apple is that they where not an ad company. I pay for something and then they give it to me. Simple.

I still really hope they give this up. If it’s about not letting Google take all the mobile ads, then why not strike a deal with someone like Yahoo and let them do the ads. (With tracking turned off by default — or at the very least is something that is asked by the user and super easy to turn off.)

Microsoft also does ads (MSN), but are they going to integrate it into their OS? I hope we don’t get into a situation where there are no big players left that aren’t ad companies.