January, 2016

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There are currently more than 27 million small businesses with 500 or fewer employees operating in the United States, according to the Bureau of Labor Statistics. With numbers such as this, you may assume that running a successful small business is easy, but it couldn’t farther from the truth. ByRead More

Congratulations on your decision to use Infusionsoft! Its signature customer relationship management (CRM) software is designed to automate many tasks that go into running a business, allowing you to focus your attention elsewhere. Upon creating an account, however, there are a few things you should do. Import Contacts Hopefully, youRead More

One of the perks of using the customer relationship management (CRM) software Infusionsoft is the ability to segment your leads with contact records. You can create a contact record for each prospective client, placing them in various groups depending on their behavior or other criteria. But as your list ofRead More

Allowing customers to post reviews about your product or service is a great way to establish trust and credibility. According to BrightLocal’s Local Consumer Review Survey, 88% of consumers trust online reviews as much as personal recommendations. Small business owners can capitalize on this trend by enabling reviews within theirRead More

So, you’ve acquired some leads for your small business and now you’re faced with the task of following up with those leads. This is a tricky scenario, because you want to sell the prospect your product or service without being too pushy in the process. Do: Send Follow-Up Emails SoonRead More

Just because you’ve acquired the contact information of a prospective customer or lead doesn’t necessarily mean they are ready to purchase your product or service. Prospects often need “nurturing” to ease them through the selling process. And by nurturing your leads, you’ll reap the benefits of more sales and increasedRead More

Are you doing enough to manage your brand’s reputation online? When a customer is dissatisfied with a product or service, he or she may use the Internet to voice their opinion about the respective company. Therefore, business owners who turn a blind eye to their online reputation could get hitRead More

Who says online marketing has to cost an arm and a leg? While there are plenty of high-priced advertising platforms available on the Internet, there are other, more budget-friendly ways to promote your business online. Create a Facebook Page Being that Facebook is the world’s most popular and widely usedRead More

With the new year upon us, there’s no better time than now for small business owners to develop new strategies to grow their business. So today we’re going to reveal five tips to help grow your business in 2016. Target New Markets Don’t be afraid to venture into other marketsRead More

Still conducting your normal business operations manually? Granted, there are certain tasks that must be done by hand, but there are others tasks which can be automated. Here are 5 tasks every business owner should automate: Social Media Posts Making regular posts is essential to maintaining a strong presence onRead More