Kat Hannaford

It looks like Big Fish's pleasure at launching the first game subscription app for iOS has been replaced by pain and confusion, as Apple's pulled the rug from underneath them.

Having been available on the App Store since November 18th, Big Fish's founder was none the wiser as to why Apple had pulled a U-turn on them and ripped the app out of the App Store:

"We were notified that the app was removed. We're trying to follow up with Apple to try to figure out what happened."

Either Apple didn't like the quality of Big Fish's content or just got cheesed off that the developer was taking all the credit for a subscription game service. Perhaps Apple suddenly thought, 'you know what, this might be a good revenue model. Let's do it ourselves.' Whatever happened — will we ever know? This is Apple — it looks like Big Fish's dreams of a subscription revenue stream from iOS are at best on hold, at worst in tatters. [Bloomberg via The Verge via Gizmodo UK]