Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. All at once. One missing engagement ring.

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. There are many marketing managers blithely tripping along feeling confident about themselves and their accomplishments who have never proven the return on investment for lead generation. But someday, when they least expect it, the company president will say, “I’ve just read an article about how marketing spending can be proven to bring in a contribution margin of 20%. Are we doing that?”

“Tonight we set aside petty differences, forget old feuds and start new ones” said Bob Hope famously, hosting the Oscars in 1971. Year after year, for 84 years, the Oscars have been all about honoring the best in the world of cinema. As for the show, in its long run, it has reinvented itself many times over to keep audiences engaged and entertained.

Want to be part of the social media revolution? There’s no escaping the rising business use of social media networking sites. But many companies are still getting it wrong when it comes to social media marketing. This is because they have failed to take on board some important resources and approaches. Here’s how to turn those social networking sites into social media marketing : Apply insight. Social media marketing requires just as much of a plan as other marketing approaches. Align everything. Follow up. Four signs your marketing strategy is missing social media marketing.
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Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands. But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand. Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. And I’ll offer tips on how to get there… Foundations of The Personal Brand. Layoffs. Downsizing. Rightsizing.
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by Seth Resler On Tuesday, February 7th, Alex Pelletier, Director of Marketing at Acquisio , co-hosted a webinar with our Senior Director of Marketing, Maria Pergolino on multiplying the effects of inbound marketing. There were some leftover questions at the end of the webinar, and we promised we’d answer them. So here is further Q&A with Alex… What is the difference between prospects and leads? Aren’t they the same? We use different terminology on purpose to make sure everyone understands exactly who we are talking about. Not at the moment.
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Want to understand why Lead Scoring is so important to your company? recent study by MarketingSherpa found that 3 out of 4 leads passed to sales were unqualified. This is a massive waste of sales time and money. Fewer, well qualified leads are needed to optimize time, expense and profits. To learn more check out this very simple slideshare (with audio) by Jeff Ogden , the Fearless Competitor and President of the b2b demand generation and global marketing company Find New Customers. Jeff is also the host of the terrific marketing show, Mad Marketing TV. Lead scoring-nurturing.
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Our research on the Challenger Rep has taken hold in many organizations and with many sales leaders. Many of these organizations are focused on selling directly to their end customer. But there are many sales organizations out there that sell indirectly through partners and distributors (and of course those that have both direct and indirect sales channels). How do the Challenger concepts relate to them? Here, the questions often come at a fast and furious pace: “How does Challenger work in the indirect environment? Who should I be teaching for differentiation?
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