Mobile News Platform

"The new wave of online news platform that can reach the public instantly and individually"

The Mobile News Platform is the perfect tool providing various
wonderful features for the companies seeking for an effective
way to propagate the news and information to their members instantly.
The platform provides the easy-to-use web tool to broadcast the
SMS news to the member. Besides the ability to broadcast SMS,
the platform also provide the web tool to compose the long article
for showing on the mobile portal.

Not only capable of broadcasting news to the subscribers,
which is a one way communication, the platform is also capable
of receiving the comments from the subscribers. This beautiful
feature can be achieved by using SMS and mobile web capability.

Features

1. SMS Push News

Nowadays, SMS News and Advertisement has become more and more
popular among New Media Businesses. It is the easiest and
considered to be one of the most effective ways to convey the
text based information to the end user. Having this feature
in the system makes the business partner able to conveniently
send the short news to their member at any time.

With this feature, partner can push the SMS news to their
subscribers in real time. If there is no network problem,
the subscriber will receive the SMS news within a second. It
is the fastest way to deliver the short text news to the member.

2. Video News

Besides SMS news, the system is also capable of delivering
video news to the members. As for today, the video is
considered to be the most popular online media which people
like to consume. Having video news on the platform can
undoubtedly empower the business focusing on mobile news.
With a continuously expanding mobile network, there will
be no delay when streaming the video on mobile phone. As
such, having the video news in the platform can greatly help
boosting up the views.

3. Segmentation News

Sometimes we want to send SMS news to only some of the subscribers,
not all. With Playwork Mobile News Platform, you can do that
easily. The platform offers the way to send different SMS to
different group of people. All you have to do is just defining
the group of people whom you want to receive the private SMS
news. Sending the SMS news to this special group, there will
be only the people in the group that will receive the SMS.
The platform has provided the way to create, modify, and
delete the group via the web tool. Business partner will find
it very useful to have this feature.

4. Mobile Portal

Mobile portal has become a vital part of mobile news as it can
contain a lot of information. News consisting of videos,
images, and HTML can be made available to the end user by
putting it on the mobile portal. Reporters and administrators
can comfortably compose the news into the web interface.
Though it is an optional, the approval process can be enabled
prior to displaying the news on the portal.

5. User Comments

Having realized that user’s activity on the page is one of
the key factors to drive the portal grows significantly.
The platform does offer an end user the ability to post their
valuable comments to each topic. The only requirement for
the user to be able to post the comment is the membership
status. The system will allow only the valid member to air
their thoughts on the forums. The web administrator, therefore,
can monitor and delete the unsuitable comments from the page.

6. Dynamic Page Rendering

What makes Playwork Mobile News Platform better than other
competitors is the feature to dynamically render the HTML pages
fit to each handset. The system makes use of the up-to-date
UA Profile database to check for the handset screen resolutions.
Customers can be sure the page output will always fit to the
handset screens.

7. Poll System

Sometimes we want to know how people think about some particular
events or situations. A common solution is to have the poll
system. When adding the poll to the portal, people will see
the question and list of choices they can vote on. However,
they can ignore the poll if they like. There is no restriction
on that. The vote will be unique, which means one people can
vote only one time. The system can achieve this task by
exploiting the unique MSISDN forwarded with the HTML header.

The outcome of the poll is reported on the web admin in real
time. The validity of the poll can also be specified.

8. Advertisement Platform

Mobile Advertisement is the new source of revenue. Partners
can add their own banners to advertise what they want. Since
the banner is basically an animated image, so there is no
limitation on putting the information on it. As long as the
information fits to the size of the banner, everything will
be fine. The platform allows partners to freely add whatever
banner they want, with the unlimited number too. Validity
date can be optionally applied so that the system will know
how long the banner will be displayed on the page.

The number of clicks and views will be saved and reported on
the web admin. Basically, this information is very important
as it later will be used to calculate the advertisement cost.

9. News CMS

All news available on the portal is composed in the online tool
namely News CMS. Only the authorized people can login and
compose the news or article. The platform provides the online
text editor tool for reporters to easily write the news.
Reporters can copy the pre-written news from MS Word, and
paste onto the online text editor, if they like. This feature
greatly helps reporters to save the time to upload the urgent
news as they don’t have to re-write the news again.

10. Statistics Reports

Statistics report is where we check for the ratings. It is
necessary for the web business to have this type of reports
in the system. Lack of the report can undoubtedly degrade
the value of the system as there is no way to know in which
part of the portal is popular the most, and in which part
needs to be improved.

11. Member System

The member system is embedded in the platform by default.
Partner can freely select to enable or disable this feature.
Mobile number is the data which will be automatically saved
into the member profile. If desire, partners can define the
extra field which they want to keep. Bearing in mind that
the requirement for each partner can be different, the
platform is designed to support the extra data field which
later partners can save whatever data they want to the
database without having to modify the table schema.

12. Mobile Applications

Besides entering the portal by directly type the URL, end
user can browse the portal through the mobile application.
The application provides the easy way for the user to visit
the portal. There is no need to remember the long and
hard-to-remember URL, just only run the application.
The mobile application can be installed in various mobile
OSs. For instance, Android, iOS, BlackBerry, Windows Mobile,
and Symbian.