Wednesday, February 26, 2014

Workshop is part of the Service
Credit Union Business Connection Series

Manchester,
N.H. – Wednesday, February 26, 2014 – Savvy Workshop and Service Credit Union recently announced
they have teamed up to presentLinkedIn for Professionals,a
workshop series designed specifically for business professionals who are
interested in improving the functionality of their LinkedIn profiles. The
workshops, scheduled for Thursday, April 3 from 11 a.m. to 1 p.m. and Thursday,
May 1, 2014 from 7:30 a.m. to 9 a.m., are $40 each and include a morning or
noon meal.Both workshops will take place at the
Savvy Workshop education center on 55 So. Commercial Street, Manchester,
NH. Please register in advance at http://www.eventbrite.com/e/linkedin-for-professionals-tickets-10645953333

Businessprofessionals
are experts in their fields but often do not effectively promote themselves and
sell their services to the fullest extent. LinkedIn is a powerful tool
attorneys, accountants, architects, or other professionals can use to create
relationships, expand their client base and reach the influencers who support
their practices.

The workshop
will be presented by Lisa Landry, founder of Savvy Workshop. Landry has been in
the marketing industry for more than 25 years. An early adopter of LinkedIn,
she supports her clients in developing and implementing effective
business-to-business social media strategies where LinkedIn plays a vital role.
Lisa believes that the best customer is an educated customer and she
enjoys sharing her knowledge about the wonderful world of LinkedIn with
everyone who wants to be more LinkedIn-Savvy.

About
Savvy Workshop

Savvy Workshop
develops multi-channel marketing campaigns and education-based marketing events
that help clients reach their targets. They are experts at developing brand
roadmaps, creative graphic design, crafting compelling messaging and producing
impactful marketing collateral. They are experienced in social media strategy
and implementation, special event production and tradeshow management. Digital
services include the execution of high-impact websites, video content, e-mail
marketing and online sales tools. Visit us at www.savvyworkshop.com, linkedin.com/in/llandry
and Twitter: @SavvyWorkshop.

About
Service Credit Union

Service Credit
Union offers a full range of business banking services, including practical
credit and deposit solutions and experienced financial advice, all designed to
help businesses grow. With the strong capabilities and lending power of
national banks and the responsiveness and accessibility of local
establishments, Service Credit Union is just the right fit for the
entrepreneurs of New Hampshire. Founded in 1957 to serve the military and
civilian employees at Pease Air Force Base, Service Credit Union now provides
financial services to more than 184,000 members and business owners worldwide and with more than $2.3 billion
in assets, Service Credit Union has 25 branches in New Hampshire, one in
Massachusetts, and 16 branches on U.S. military bases in Germany
residing across the state and around the globe.

Tuesday, February 11, 2014

Traditional cold-calling and door to door sales just aren’t efficient ways of gaining new clients anymore. Lisa Landry of Savvy Workshop described some of the modern methods & tools that DO work, why you should be selling the green grass (NOT the grass seed) and why GIVING AWAY your most valuable pointers & tips could be your best strategy!

Wednesday, August 14, 2013

Research shows that the number one factor in a trade show attendee's decision to buy from you isn't your reputation, booth design or even your products and services. It's how they're personally treated by you and your booth staffers. Would your team pass that test?

Make sure your number one factor gets their top rating with Spark Presentations' fun, interactive training program for creating quality trade show leads: "Booth Brush Up: How to stand out, sell more, and have fun on your trade show floor," featuring trade show expert Andy Saks and elevator pitch coach Andy Winig.

"Booth Brush-Up" is built on wisdom gained from hundreds of trade shows worldwide. Andy and Andy will use slides, stories, activities and role play to help you build and burnish your booth interaction skills. With key strategies from two seasoned veterans in hand, you'll get more value from your booth investment, and have more fun while you're in it. Sign up today!

Meet Our Experts

Andy Saks, Spark Presentations

Andy Saks is the owner and lead trainer of Spark Presentations. For sixteen years, Spark has helped companies make their critical messages more compelling, both by training and coaching executives and employees in presentation and trade show staffing skills, and by supplying top-notch event emcees, trade show presenters and on camera talent to speak for them at key moments. Spark's client list proudly includes AT&T, Best Buy, Federal Express, Intel, Microsoft, Samsung, Sony, Volvo and dozens more.www.sparkpresentations.com

Andy Winig, ImprovAndy

Andrew Winig is Your Elevator Pitch Coach. As an entrepreneur and business owner he discovered that business networking success starts with an effective 30-Second Elevator Pitch. His ground-breaking Elevator Pitch Creator is based on his 10 year journey from cold call salesman to trusted advisor. Andrew wants you to get better leads from your Elevator Pitch, and shares his unique and effective techniques through email newsletters, webinars, 1-on-1 coaching, and keynote speeches. He received a BSCS from Yale University, where he was awarded a magna cum laude and elected to the Tau Beta Pi Engineering Honors Society. You can sign up for his weekly Elevator Pitch Tips Email Newsletter at ImprovAndy.com/newsletter.com.www.improvandy.com

Savvy Workshop is an award-winning full-service marketing and print management firm based in Manchester, N.H. For more than a decade, we have made it our mission to support our clients’ stringent and diverse business objectives by crafting creative, cost-effective multi-channel marketing campaigns that really work - from inspiration to concept, from execution to output. We are a hard-working, creative group of people who truly believe that if you can imagine it, we can achieve it. Savvy Workshop or Print Savvy.

Work with a leading expert to learn how to use professional appearance as a tool to reach your goals. Susan Osborne is a Professional Image Consultant. Her company, Be Image, teaches you how to use your professional appearance as a tool to reach your goals. The fact is, your image impacts the corporate brand. This workshop will provide you with the tools to move from policing to educating, including how image and impression management relate to branding and the perceptions of your customers; why and how to communicate the effects of visual communication; the three levels of business dress and when to dress in them; how to communicate what is truly business casual and what is not; and myriad other professional image issues.

Savvy Workshop has brought together a master style
consultant, one of the best professional photographers in the area and a
prominent branding expert – in one place and for one price – who will
work together to frame your headshot and present you as the successful
professional you are. You will walk away with a variety of headshots and you
can choose the one you feel best represents you for use on your LinkedIn,
Facebook, Twitter pages. Susan Osborne, Professional Image Consultant, and Be
Image Consulting will be on hand for make-up and style advice. Your online
image is more important than ever. That’s why professional headshots are no
longer just for executives. They are for everyone. If you are still using a
generic social media silhouette, or that photo your friend took of you at the
Boston Bruins game in 2011, you are ready for an update.

Did
you know that LinkedIn is the largest professional network in the world with
more than 170 million users and growing every day? Are you using LinkedIn as
the powerful networking tool it is? There are many features in LinkedIn you may
not be aware of that can boost your online presence. In this workshop, you will
learn to use techniques that maximize your profile. Remember, first impressions
are powerful. As an external reflection of yourvalues,
skills and abilities, your online image tells the world who you are, even
before you have the opportunity to turn on your personal charm. Creating an
online profile that represents your personal brand can dramatically enhance
your personal and career success. Join us to unlock the secrets of LinkedIn.

Tuesday, April 30, 2013

April 30, 2013

Presenting the Savvy Image Studio!Today at GSHRC Savvy Workshop presents a Savvy Image Studio: http://lnkd.in/3PQMQV We've together a master style
consultant, one of the best professional photographers in the area and a
prominent branding expert – in one place and for one price – who will work
together to frame your headshot and present you as the successful professional
you are. You’ll walk away with a variety of headshots and you can choose the one
you feel best represents you.

Our Savvy Image Team has the “Know How”:

• Susan Freni Osborne﻿, Professional Image Consultant, Be
Day Spa & Image Studio﻿ will be on hand for make-up and style advice

• Photographer Joanne Smith of Headshots Photography﻿ will
be on hand to shoot your personal headshot, once you look your best

Friday, April 5, 2013

Brand Guidelines are effective communication tools for
any kind of organization and provide a strategic foundation for building every sales pitch and marketing
tool. A branding “Roadmap” provides specifications for brandmark usage, color,
fonts, and imagery so you can develop unified marketing materials for print
literature, corporate identity, advertising, online, presentations, and
promotional items. The Brand Roadmap reduces the time it takes to create high-impact
sales and marketing materials and creates consistency across all collateral,
whether on the Web or in print.

In this workshop,
we’ll map out how to:

•Develop a high-level messaging
platform that will keep your message on track

•Define brand attributes that
communicate how an organization wants to be viewed by the marketplace

-- Create a unified, recognizable
appearance across all marketing materials

--
Ensure color and typography consistency in all corporate communications

•Define image criteria that will
reflect and support the intended message and be appropriate to the industry

•Provide layout guidelines for the
assembly of the copy and visual elements

•Increase sales through a unified message to
the sales force

•Decrease marketing production time and errors
through approved standards

Lisa Landry is a branding specialist who speaks
regularly on topics related to marketing, sales, and business strategy. Lisa is
President and CEO of Print Savvy, Inc., and Savvy Workshop, which offers
traditional and new media creative services to its clients. She is a past
President of the New Hampshire Creative Club and has received multiple graphic
design and printing excellence awards. Savvy has been twice honored for NHBR’s
Best of Business Awards for Best Promotional Products in New Hampshire. In
2012, Landry was awarded the NHBR Business Excellence Award for Media and
Marketing.

Who should attend this seminar?

•Marketing personnel

•Creative personnel

•Business owners

•Media procurement personnel

•Copywriters

•Web designers

Many case studies and real life examples will be discussed. Interactive
hands-on exercises will guarantee you leave with actionable tools and
knowledge.

Tuesday, February 26, 2013

Offset or Digital? Spot color or CMYK? Forms or Signatures? Cover or Text? Coated or Uncoated? Pantone or Process Color Match? Work and Turn or Work and Tumble? Gate-Fold or Accordian Fold. Wire-O or Saddle Stitch or Perfect Bind? Sheetfed or Web? Variable Data? Proofs or Press Checks? Die Cut, Score, Emboss, Deboss or Foil Stamp? Varnish or Aqueous Coating or Film Laminate? FOB or Mail? Make-Ready or Overrun?

If the world of
printing sometimes has you feeling confused and intimidated, help is on
the way. We’ve put together a fun, educational and engaging program that
will give you the basic know-how you need to understand different
printing processes and formats that are available to you so that you can
manage each project effectively and navigate the big, scary world of
printing successfully!

Lisa Landryhas
been in the printing industry for more than 25 years, and you might say
that she’s got “ink in her blood.” After completing her Graphic Arts
Degree, Lisa immersed herself in the world of print production. She has
extensive experience designing, planning, estimating and managing
production for all types of printing projects from web to sheetfed,
offset to digital, on small and large formats and everything in between.
Lisa believes that the best customer is an educated customer and she enjoys sharing her knowledge about the wonderful world of print with everyone who wants to be more print-Savvy!

Orange
combines the energy of red and the happiness of yellow. It is associated with
joy, sunshine, and the tropics. Orange represents enthusiasm, fascination,
happiness, creativity, determination, attraction, success, encouragement, and
stimulation.

Dark orange can mean deceit and distrust.Red-orange corresponds to desire, sexual passion, pleasure, domination,
aggression, and thirst for action.Gold evokes the feeling of prestige. The meaning of gold is
illumination, wisdom, and wealth. Gold often symbolizes high quality.

Yellow

Yellow
is the color of sunshine. It's associated with joy, happiness, intellect, and
energy.

Green
is the color of nature. It symbolizes growth, harmony, freshness, and
fertility. Green has strong emotional correspondence with safety. Dark green is
also commonly associated with money.

Dark green is associated with ambition, greed, and
jealousy.Yellow-green can indicate sickness, cowardice, discord, and jealousy.Aqua is associated with emotional healing and protection.Olive green is the traditional color of peace.

Blue

Blue
is the color of the sky and sea. It is often associated with depth and
stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence,
faith, truth, and heaven.

Purple
combines the stability of blue and the energy of red. Purple is associated with
royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth
and extravagance. Purple is associated with wisdom, dignity, independence,
creativity, mystery, and magic.

According
to surveys, almost 75 percent of pre-adolescent children prefer purple to all
other colors. Purple is a very rare color in nature.

Black
is a mysterious color associated with fear and the unknown (black holes). It
usually has a negative connotation (blacklist, black humor, 'black death').
Black denotes strength and authority; it is considered to be a very formal,
elegant, and prestigious color (black tie, black Mercedes). In heraldry, black
is the symbol of grief.

Black
gives the feeling of perspective and depth, but a black background diminishes
readability.

About Me

Lisa Landry
has been in the marketing industry for more than 25 years. An early adopter of
LinkedIn, she supports her clients in developing and implementing effective
business-to-business social media strategies where LinkedIn plays a vital role.
Lisa believes that the best customer is an educated
customer and she enjoys sharing her knowledge about the wonderful world of
LinkedIn with everyone who wants to be more LinkedIn-Savvy!