CASA CLUB.GRAPHIC PACKAGE 2010

Rebranding Casa Club TVWe started by eliminating the words "club" - this refers to an "elite" or "exclusivity" that was no longer relevant for the brand-, and "TV" -that limits the brand positioning in this all-media times-. We keep the word "CASA" and choose the image of a butterfly to go with it ( symbol of transformation and delicacy) This way we could start making the brand, graphically, a little more relevant for their audience. For the on-air look the did a more organic, modern and warmer image that the former one, and did an structure that supports the different diary programing blocks. The audience response has been extremely positive, but this is just the beginning.