Powered by Capillary Technologies, BATA Club membership is now
bigger, better and possibly the most rewarding loyalty programme in Singapore.

Customers can register for a BATA Club membership for free and
enjoy enhanced benefits and rewards as they shop.

SINGAPORE - Media
OutReach - 14 September 2018 - Bata, the iconic
footwear brand has
partnered with Capillary Technologies, a leading omnichannel retail solutions enabler, to introduce a revamped digital membership club for their
loyal customers, BATA Club. Kicking off on 14 September, BATA Club members can
enjoy an even more engaging shopping experience and an easier way to earn and
redeem rewards, with the most rewarding club in Singapore.

"We are thrilled
to introduce our newly revamped membership club for our loyal customers, which
will greatly enhance their shopping experience, earning benefits and rewards as
they shop," said Jek Long, Country
Manager of Bata Singapore. "Since the introduction of our new brand
manifesto 'Me & Comfortable With It' and the Angela 2.0 concept, our
customers have responded with tremendous enthusiasm and positive feedback. We
are extremely thankful for their support as we undergo several changes and the
revamp of our BATA Club membership is one of our key pillars that demonstrates
our effort to deliver a loyalty programme that will further strengthen our
relationship with them."

Abhijeet
Vijayvergiya, President & Managing Director, Global Accounts and Asia
Pacific at Capillary Technologies emphasized that rising
consumer loyalty and engagement remains key to Bata's growing momentum in
Singapore. He said: "The retail sector is evolving driven by consumer needs. As
a result, retailers have to cater to a growing multitude of consumer habits,
preferences and palates. Never before has it been important for retailers to
work with the right technology partner.The team at Capillary is pleased to drive omni-channel campaigns for
retail leaders across Southeast Asia, such Bata, helping brands connect with,
attract and retain customers."

Designed
exclusively for Bata's loyal customers, BATA Club has one of the most generous
loyalty programmes in terms of benefits. The mobile and email-based loyalty
programme no longer uses
points-based systems, rather, it offers a much easier way for customers to earn
and redeem rewards. Reworked with Capillary's proprietary solutions
like loyalty management, data analytics, insight generation and campaign
automation, the membership will also offer experiential benefits where members
can enjoy access to exclusive previews and reward elements at different
milestones in their shopping experience.

BENEFITS OF BATA CLUB

BATA Club members can enjoy a flat 5% off on
all items (discounted items included, limited to items below 50% discount).

Members can enjoy various vouchers with no
minimum spending required when reaching different tier status in the membership.

Birthday bonus -- 20% discount voucher will be
sent to the member's registered mobile number, redeemable with no minimum
purchase required. Valid only for one month.

Redemption offers on selected categories /
brands.

Access to exclusive events and new product
launches.

Dedicated discounts and delightful surprises.

BATA CLUB STRUCTURE

Based on one's annual spend, BATA Club
members are automatically enrolled into one of the three membership tier levels:
Silver, Gold or Platinum. BATA Club members will be automatically upgraded when
their annual spend at Bata increases.

To facilitate the registration of the BATA
Club membership, Bata has introduced the 'Missed Call Campaign" initiative offering
customers the simplest call to action by giving a missed call to a unique
number (+65 3159 3074) at anytime, anywhere. Customers will receive instant
offers, updates and a registration link for the BATA Club membership via an SMS.
Customers can also register for the BATA
Club membership via Bata's website or at
any of the Bata stores islandwide. BATA Club is open to all individuals,
residents and non-residents of Singapore aged 18 years and above at the time of
application. The programme is limited to Bata stores in Singapore only.

In celebration of the new BATA Club membership, Bata will be hosting an
exclusive shopping event specially for members in October, followed by exciting
shopping events, collection previews and sales every month. For more information on the BATA Club membership,
visit https://www.bata.com.sg/.