Evolution not revolution… the Flourish homepage gets a bit of a swizz up

When was the last time you critically looked at your website? Have you analysed how effectively it’s working for you recently and looked at the tweaks you could make to get it performing even harder for you?

The Flourish website has been live for a little under six months now and we’ve reviewed and tweaked it twice in that time – once after three months and again this week. Tweaking isn’t about chucking everything out and starting again, it’s about making small changes that will make a big difference. Things like putting your “bestsellers” prominently on your homepage.

Here’s the very first design

Logos, websites and blog designs are the three things we sell the most of, so it makes sense to have those most clearly on the homepage. The initial design didn’t include blogs and did include marketing strategy. A quick check with Google analytics Site Overlay tool showed me that people weren’t clicking on the Marketing Strategy button – so it was binned! We also found that no one wanted to find out how colour psychology could help their business (button on bottom middle) so that was changed.

We replaced the buttons that weren’t working with our bestsellers and the click through rates have gone up. This is less important with a serviced based business, but utterly essential when you’re selling product online.

I’ve tweaked the copy several times as we’ve settled into our own skin as a bona fide design agency. I look back at what I wrote even six months ago and see how far we’ve come. It’s exciting!

Here’s the homepage as it stands as I write…

Recently we’ve tweaked the homepage to make way for the arrival of the new video. The video will get people thinking about some very specific things, so it made sense to have them just a click away to the right of the screen.I also wanted to simplify the “bugs” (call to action buttons) because we figured that if there’s a lot going on with the video everything else should take second place – otherwise you won’t know where to click first.

Here’s the new design

It’s a bit cleaner and simpler but hopefully still has the character and essence of Flourish. So what do you reckon?

2 Comments

Hi Fi,
Really looking forward to seeing the video! Tweaking the site to reflect what people really want makes sense and reminds me that mine is overdue. I do miss the visuals though, now it seems to be all text (video aside) and I loved your little illustrations, could we have a couple of those back?

I just received delivery of it today so should be on the site v. soon! I know what you mean re: the visuals, but I think that perhaps once the video is live more graphics might be overkill? To be honest it’s a moveable feast so I shall see what people think and how it performs and they might well be back…