Ben Moskel, President of Apex Next, will host an educational marketing event for attorneys and legal professionals.

During this informal free workshop Ben Moskel will explain new online strategies that attorneys and law firms can use to grow their business. The strategies focus on acquiring new clients and apply to nearly any firm regardless of its specialty area.

“When a person needs legal help they often begin research on the Internet. They may know that they need an attorney and make their decision based upon what they find in the search engine results and on the attorney or law firm’s company website.”

The Internet is certainly competitive in this field, but smart attorneys who want to use digital channels to grow and sustain their business can take advantage of many new marketing channels that are perfect for acquiring new clients.

Ben Moskel will demonstrate the various marketing channels, some of which are very new, and provide a brief overview tutorial on how an attorney or legal professional can use them effectively.

Three main marketing channels will be covered at the event: (1) Search Engine Marketing for Attorneys and Legal Professionals; (2) Display Advertising including Google display, Native display advertising and; and (3) Gmail and Remarketing.

Ben Moskel’s core business is in digital marketing and client acquisition for non-legal corporations. However, he is a licensed attorney and has experience working for small and medium size private law firms. Although he current legal practice is limited to pro bono work, Ben understands many of the challenges in operating a law firm and particularly in client acquisition while complying with the attorney advertising rules and parameters.

Search engine marketing remains one of the most powerful and efficient ways to acquire a brand new client. It is a perfect channel for an attorney who focuses on any niche service where time is of the essence. “For example, think about a lawyer who limits his or her practice to criminal and specifically, DWI cases. Someone charged with DWI may immediately jump online to research hiring an attorney. That is somebody who you want to make sure you’re in front of and make a good impression online. Do those things correctly and you can acquire a steady stream of new clients,” says Ben.

There are many ways to do this the wrong way, Ben warns. “There are many moving parts. It’s not as easy as it was 10 years ago because there is more competition.” Ben Moskel will show you those pitfalls and mistakes and how to do this correctly during the informational workshop.

In addition, Ben Moskel will provide a tutorial on display advertising, including native advertising, gmail marketing, and remarketing on display networks. “Display advertising is the most powerful, inexpensive, and overlooked online channel,” Ben explains. “It many times where you get the biggest bang for your buck.” It’s also inexpensive. “Even a new attorney going out on his or her own with a shoestring budget can use display marketing to build up a client base in a very short period of time for very little money,” Ben further explains.

Ben Moskel will be covering both fundamental and advanced strategies relating to these marketing channels at the upcoming free workshop.

This event is free to attend. It will be held at The Powder Mills Office Park in Pittsford, located approximately two miles north of the Eastview Mall. Guests are encouraged to bring an employee, co-worker or business partner. To reserve your spot and get full details, simply send an email to: ben@apexnext.com.