#SproutChat Recap: Gaining Actionable Insights From Analytics

We all know the importance of data and reporting, but the truth is it’s what we do with these quantitative insights that really matters. From determining how often to pull metrics to what questions you’re trying to answer with that data, it’s crucial to devote some time to digging into analytics.

Different Metrics for Platforms & Goals

Make sure that when you’re creating goals for your social media strategy, that you’re also identifying which metrics are valuable to your brand overall. Metrics differ across various content types as your intent behind each differs.

Track Internal Benchmarks

One of the simplest ways to measuring success on social is keeping track of internal benchmarks. This is how you’ll see monthly and yearly growth, as well as identify where you’ll need to beef up other areas of engagement.

A3: All of our goals are attached to internal benchmarks, but we'd be lying if we said we didn't peak at competitor comparisons. #SproutChat

Metrics Answer Strategy Questions

It’s one thing to create a social strategy before the start of the new year, but without tracking metrics it’s difficult to tell if your efforts are paying off. All of the questions you may be asking yourself when you’re posting social content can be answered by taking a peek into the analytics.

A5a: Every bit of data you collect "Yes! Even most vanity metrics" can assist your optimization efforts. #SproutChat

Be sure to join us in next Wednesday’s #SproutChat to talk about best practices for managing content. Until then, check out our Facebook community to connect with other brilliant folks in the social and digital marketing sphere.

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Published on October 20, 2017

Vera Flores: Vera is the Brand Advocacy and Community Manager at Sprout Social. She leads Sprout All Stars, a community of Sprout brand advocates. Vera is an avid fan of Pugs, most flavors of La Croix and enjoys traveling with her husband. Find her on Twitter @sproutvera!