“The videos that they’re doing are incredibly slick, fancy and attractive,” said Booker, displaying a video on his iPad. “Here are a bunch of extremist terrorists giving things to kids.”

Booker said he was dismayed by the rudimentary status of the U.S.’s social media counter-messaging, pointing to the State Department’s “Think Again and Turn Away” Twitter campaign as an example. User engagement, he said, was “laughable”, with tweets garnering only two or three retweets.

“There are easy tactics—I know them—how to get more voice and vitality into messaging that we’re not using as a government to get counter messages out there,” said Booker. “Look at their fancy memes compared to what we’re not doing.”