SXSW: CLEAR Expands Identity Verification from AirPort Security Lines to Point of Sale

CLEAR, the company whose members we all enviously gaze upon at the airport as they breeze past those of us in the TSA Pre-Check lines, is expanding their identity verification technology to point of sale. Testing in some Seattle sports stadiums, CLEAR’s ability to use biometrics to confirm that you are definitively you is helpful for age verification for alcohol sales, but could also just make point of sale simpler, in general. Part of their mission all along, they figured if they could get approval for their tech to be used to confirm identity at airports, it was certainly going to work to add convenience to point-of-sale while also increasing the security of the transactions. Of course, Apple’s introduction Touch ID at point of sale with Apple Pay starting in 2014 has helped the masses understand the usefulness of this technology. That rising tide lifts all boats, including CLEAR’s. Look for CLEAR to roll out more instances of this tech in the coming year.