HEALTH

Software Development

Marketing stops seeing the market through segments, and begins to see it as individuals. Communication ceases to be en masse and begins to be personalized in real time. Finally, the consumer ceases to be a recipient of information and begins to be a co-producer of it.

Profiling and micro-segmentation – companies are now able to obtain large amounts of unrelated data and link them to a single individual

Optimization of content – Based on the information obtained in the profiling and micro-segmentation processes, it is possible to teach each user highly personalized content.

Sentiment analysis – This information is useful to predict possible eventualities and react to them in time.

Any Big Data strategy should be aimed to create a better experience and increase the value given to each individual. That is why the third component is based on personalization, relevance and reward.