Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.AppleI do it with iMovie2018-11-16T21:55:25.948ZIt is primarily used by Advancement to create videos for marketing, event recordings, and development work. Classroom teachers, and particularly students are also avid users because they find it easy to create demos, recordings of presentations, and show off their current work.,Easy to use. It doesn’t get any easier than iMovie IMHO. The drop and drag interface is fairly intuitive. No need for a giant manual to get started.
Just enough tools. For the layman you need to know where to drop in audio, title screens, transitions, etc. no more, no less. It’s not the most sophisticated but it can get the job done quickly.
You can use it on multiple interfaces. For example, I use iMovie on my iPhone, iPad, AND my Mac and it’s all rather seamless. You can start a project in one place and pick it up somewhere else. Now that’s flexible.,Exporting. You’d think this would be more intuitive but the language Apple uses is a little bizarre...you can choose to save it as a theater project or as a file but it’s not super clear.
Fine tuning. Sometimes you need an exact moment where to stop audio and start a person talking and it can be difficult to get that level of detail to match up.
Tutorials. It would be nice for iMovie to have some quick and dirty tutorials for you to take within the software as many others do but as far as I can tell there is no such thing.,8,None at all. iMovie is ridiculously inexpensive when you measure how much you can get done.,Adobe Premiere ProCatheline ShinEasy to Use, Inexpensive, No Frills Video Editing2018-11-14T21:57:42.283ZWe use iMovie in our Marketing Department to help us create videos quickly. The great thing about iMovie is that it's very user friendly. We often will have someone from another department who wants to make a video quickly, but has no experience with video editing software. iMovie is a wonderful resource for them to use because it takes very little training to use and gets the job done.,When combining clips of audio or video, all you have to do is drag and drop the content. It's very easy to use.
You can export your finished video into the most commonly used video formats and resolutions, making it really easy to share your videos with others and online.
iMovie saves your projects as you work on them, so you can work on multiple projects at once or save the work of several users on one computer.
iMovie is a very inexpensive option for video editing software, especially when you aren't looking for cinematic results.,It takes a long time to export videos from iMovie. Depending on the length of the project you're working on, it could take a few hours.
There are a decent amount of effects and transitions to use, but the customization of them is lacking.
iMovie is only available for Apple devices. Windows has other options, but if you're used to iMovie and have to switch to a Windows computer, you might miss the user-friendliness that came from iMovie.,8,iMovie is a very inexpensive alternative to other video editing software.
It's very easy to train new users on iMovie, so time is saved there.
We started a project where we were tasked to create a new 5 minute video every week. We started with little to no knowledge of video editing, but iMovie was so easy to pick up and use that we were able to start filming and putting together videos right away. If we had to learn a more complex program, like Premiere Pro, it would have pushed our timeline back considerably.,Adobe Premiere Pro,Adobe Photoshop, Adobe Premiere Pro, HubSpot, Evernote, Adobe Illustrator CC, Google Analytics, Google Ads (formerly AdWords), OneDrive, Box, Dropbox, Google Drive, Google Pay (formerly Google Wallet)Dave BeckerEffective, but has its limitations2019-02-03T19:39:02.830ZAs the Audio / Visual Coordinator for a multi-campus religious organization, iMovie was one of the applications used to produce weekly video material for our weekly services, online content, promotions &amp; marketing, and community service. In conjunction with Adobe Photoshop for graphics, iMovie was used to assemble weekly sermon videos for YouTube. It was also used to create sermon bumpers and other mini-movies related to weekly sermons. In addition to sermon materials, iMovie was used for editing short promotional videos promoting special events on our Facebook and other social media pages.,Easy to Use
Free (with compatible Mac)
iPhone and iPad (iOS) version available,Only available on Mac (no Windows version)
Lacks advanced video editing functionality,7,iMovie allowed us to create basic video productions with minimal initial investment.
By implementing video content on social media, noticed moderate to significant increase in social media traffic and interaction,Adobe Premiere Pro and Final Cut Pro X,Adobe Premiere Pro, Final Cut Pro XDan TalviiMovie can help small business owners compete2019-01-03T00:45:46.630ZAlthough I'm a small business consulting firm, iMovie has helped me compete in the marketplace.
All trends show that video marketing is on the rise and iMovie is easy to use quickly and efficiently.,Easily make high-end trailers with templates.
Quickly convert video from your phone and easily upload to your computer or YouTube.
Overlay audio tracks in minutes rather than hours.,It would be nice if iMovie had a quick meme function with templates.
I also recommend iMovie keep updating their templates on a more regular basis.,9,I send out approximately 48 videos a year to my subscribers. It has definitely helped convert prospects to clients.
Since I upload to YouTube and have a tracker on WP, I can easily see the # of views per video.
iMovie helps me stay current as we see upward trends in video marketing.,screenflow,GreenRope, Todoist, ZoomJason SteinStart with Great Video, Then Personalize It With iMovie.2018-12-04T02:14:29.418ZVideo content attracts and deeply engages an audience like no other can. We use IMovie to personalize all of the video content we create. A lot of video content is taken, then repurposed when we need to tell a great story to the ideal audience looking for exactly that.
IMovie let’s us do that simply and effectively, again and again. Most of our IMovie work is done by me as I am the Chief Creative Officer and I use it for our target audience, but we do use it internally to as a communication tool.,Celebrity interviews and out takes. We host celebrity interviews as sources of inspiration for our millennial audience. We do a lot of editing, and we love to use the out takes as both learning tools, and sources of great humor to post on social media.
IMovie is so easy to use, that it helps us invest much more time on the creative artistic side, and less on getting the tech to do what we bought it to do.
Great video begins in one’s eye, first. If we capture that right first, then a simple editing tool is all we really need. IMovie does exactly that, while we focus on improving our eye for great video.,Some features take getting used to, like syncing voice edits with visual. I might suggest they make it more intuitive for 1st timers, beyond just a video tutorial.,10,Immediate positive return from how simple IMovie is to use.
There were a couple of features we had a bigger, initial learn that word curve than expected, but the Apple store team were there to accelerate things for us.,Snagit,Videxio Cloud Videoconferencing, Skype, Zoom Video WebinarChris McCarthy

It is primarily used by Advancement to create videos for marketing, event recordings, and development work. Classroom teachers, and particularly students are also avid users because they find it easy to create demos, recordings of presentations, and show off their current work.

Easy to use. It doesn’t get any easier than iMovie IMHO. The drop and drag interface is fairly intuitive. No need for a giant manual to get started.

Just enough tools. For the layman you need to know where to drop in audio, title screens, transitions, etc. no more, no less. It’s not the most sophisticated but it can get the job done quickly.

You can use it on multiple interfaces. For example, I use iMovie on my iPhone, iPad, AND my Mac and it’s all rather seamless. You can start a project in one place and pick it up somewhere else. Now that’s flexible.

We use iMovie in our Marketing Department to help us create videos quickly. The great thing about iMovie is that it's very user friendly. We often will have someone from another department who wants to make a video quickly, but has no experience with video editing software. iMovie is a wonderful resource for them to use because it takes very little training to use and gets the job done.

It takes a long time to export videos from iMovie. Depending on the length of the project you're working on, it could take a few hours.

There are a decent amount of effects and transitions to use, but the customization of them is lacking.

iMovie is only available for Apple devices. Windows has other options, but if you're used to iMovie and have to switch to a Windows computer, you might miss the user-friendliness that came from iMovie.

iMovie is really helpful if you're just getting into video editing, or if you just need to combine some clips together into a finished product. It takes very little training to get started on, so it's easy to train employees to use it quickly. If you are serious about video editing, I would recommend looking at something more robust than what iMovie has to offer. For basic projects, it's great.

As the Audio / Visual Coordinator for a multi-campus religious organization, iMovie was one of the applications used to produce weekly video material for our weekly services, online content, promotions & marketing, and community service. In conjunction with Adobe Photoshop for graphics, iMovie was used to assemble weekly sermon videos for YouTube. It was also used to create sermon bumpers and other mini-movies related to weekly sermons. In addition to sermon materials, iMovie was used for editing short promotional videos promoting special events on our Facebook and other social media pages.

As effective as it is, iMovie is specifically geared towards hobbyists and beginning video editors. Compared to other video editing software, iMovie lacks the features, functionality, and (most specifically) control that others provide. However, what it does, it does well-- allowing users to assemble basic video productions easily and fluidly with an easy-to-learn interface.

Video content attracts and deeply engages an audience like no other can. We use IMovie to personalize all of the video content we create. A lot of video content is taken, then repurposed when we need to tell a great story to the ideal audience looking for exactly that.

IMovie let’s us do that simply and effectively, again and again. Most of our IMovie work is done by me as I am the Chief Creative Officer and I use it for our target audience, but we do use it internally to as a communication tool.

Celebrity interviews and out takes. We host celebrity interviews as sources of inspiration for our millennial audience. We do a lot of editing, and we love to use the out takes as both learning tools, and sources of great humor to post on social media.

IMovie is so easy to use, that it helps us invest much more time on the creative artistic side, and less on getting the tech to do what we bought it to do.

Great video begins in one’s eye, first. If we capture that right first, then a simple editing tool is all we really need. IMovie does exactly that, while we focus on improving our eye for great video.

Focus on capturing great, purposeful video content whenever you see it! Consider taking lots of great video, long before you need it. IMovie will then let you do simple edits to further personalize it from there.

We do a lot of research and video interviews of millennials, as they find their "Who I Am." Our Chief Creative Officer, Chris McCarthy, was getting interviews with celebrities and CEOs who were remote. So we used Zoom. But Chris wanted to be even more creative, writing his own songs to the videos and adding in voiceovers that would enhance the experience for the audience and the interviewees.

It was difficult to choose the right tech that would be powerful, yet super easy to work with. We went to the Apple store, got some training in a demo, and we were up and running the very next day! I use it now too.

My OS X was outdated for the version of iMovie we needed. So we had to Google how to match HW with SW without buying an entire new Mac. There should be some easier options for when this happens. We ended up using Chris's iPad as it was much newer.

We'd like to see even more tutorials for the things we can do now. Voice-overs and adding music were easy, but it's pretty intense SW and learning by video is the best option.

We had an mp4 video we were working with and we learned the hard way that it's best to always go back to the original. The challenge was, the original had a ton of edits and the changes we needed to make in the last iteration were miniscule. It seems there should be a much cleaner way to do that without losing clarity in the last video.

Every video can be made better using iMovie. You get to really personalize any video for any audience this way. We had a fishing video of a young girl making a great catch, and it could be used for many audiences as it captured her deserved pride that she exceeded her uncle's fish catch. We can now add songs that are more melody, and re-edit to add fierce competitiveness. Basically you can shoot a video once, and then edit endlessly, allowing repurposing and personalization any way you wish.

I use iMovie to edit my videos for all purposes: corporate, personal, and for social media. The biggest business problems that it addresses are the cost and learning curve. iMovie comes free with all Mac operating systems. It is also easy to use, therefore a short learning curve. It is fairly intuitive--more so than most editing suites and it has some very advanced features such as green screen, picture-in-picture, audio separation, titling, transitions, and much more. iMovie has an interface that is very similar to Final Cut Pro, Adobe Premiere, and other costly video editing programs. If you need to transition to one of those at some point, you should have a much shorter learning curve. iMovie can import most video formats but exports files as .MOV, which is a high-quality format, but the files can become very large. I use iMovie because of its cost, its versatility, its advanced features, and the many tutorials available at apple.com and on YouTube. If I need a particular solution, chances are good that someone has posted an article, a video, or both on the topic. I've never been disappointed with iMovie yet.

iMovie provides a simple interface that allows me to have full control over all aspects of an edit line including transitions, titles, audio, and video. I can adjust all the above with simple mouse movements.

I recommend iMovie for those who are getting started in video editing and even for seasoned videographers. It can handle a lot. For very advanced things, you'll probably have to move to a more sophisticated package but iMovie can do a lot of different things--some of which are advanced. It is well-suited for corporate videos, home movies, art films, and just about any scenario. It is probably not appropriate for feature-length films or where you need a lot of fancy special effects.

I used iMovie a bit in college, and then recently reoriented myself with the software to be more familiar with its use and modern practicality. iMovie can act as a quick internal software for fast video exporting. iMovie can also be used by amateur editors looking to learn a tiny bit about video production and editing workflows.

iMovie is free for Mac users which makes it easily accessible for those interested.

iMovie is a great tool for someone who has never touched editing software before. The interface is arguably not user-friendly, but for its purposes, it can get the job done.

iMovie could be a viable option for someone who is looking to shoot some video and quickly drop it into a timeline. The caveat here being you won't want to do much editing at all inside of iMovie. If all you want to do is have a free editing application, maybe including a quick title or two, iMovie can get the job done.

iMovie includes a library of sounds, transitions, and basic titles. This allows users to quickly use a pre-generated title or transition that looks somewhat professional. The downside is these are all terribly generic features and can be quickly spotted by anyone who has even a lick of video editing experience.

iMovie does not make it easy to export videos. Users can share to online social platforms (Facebook, Twitter, etc.), export to an internal iMovie feature called "theatre", or export a generic file from the software. It's not possible to be specific in your export codec (i.e. you can't choose h.264 or others) and you definitely cannot choose if you'd like a .avc, .mp4, .mov file for export. It's all determined inside the software. A tiny bit of choice could make iMovie more viable, but as it stands, it's far too simplified for most kinds of professional use.

I stated earlier that iMovie will shine for dropping a clip into the timeline and then heading to export. There is no razor blade tool here, so if you want to cut the video together, you'll need to duplicate your clip multiple times and trim it for jump cuts. If you want to place multiple clips next to each other, still no razor, but you can drop each full clip into the timeline and then trim it to your desired length. It's certainly a chore. There is an interface to do slightly more complicated editing, but it's jumbled and unintuitive.

Importing isn't as easy as dragging and dropping clips into the editor. Of course, it wouldn't be! You'll need to import clips manually through the editor by navigating your computer's hard drive inside the software and finding what clips you need. To make matters worse, you can't import certain Sony video files, and you can't import Illustrator or Photoshop files like you could with Adobe products. Any sort of professional editing will devolve into a nightmare when using iMovie.

For the amateur editor looking to pick up a few skills or familiarize themselves with editing applications, iMovie can just barely do the job. I'll likely recommend a trial of Premiere Pro or the NLE included in DaVinci Resolve. iMovie can do very, very, very simplified editing tasks, and it might be right for family videos or cutting the beginning and end of live video or event.

In any kind of professional setting, iMovie will damn you. It's not going to do anything complicated and you're better off convincing your manager to drop money on software that will work for you, not against you.

iMovie is being used for editing our various shoots in the hotel property or any related ad campaign. One of the main reasons for using this product is their simplicity and the no cost to the company as the software. Since the only investment that one should make is for the Mac that again would be used for other purposes of mobile iOS development etc.

iMovie is best if your organization is just trying out with few simple video post-production projects. For more professional grade projects I would still recommend running final cut pro. Also, iMovie is well suited for smaller video projects and to have quicker throughput for the video projects that you are running on. In case of bigger production level projects, I would not recommend this.

We use iMovie to edit videos that we put on Youtube that get millions of views every day. We use it not only because it is low cost but because it is the simplest, cleanest interface that doesn't need a Ph.D. in video editing to use. It obviously isn't as advanced as Adobe video editing software but it is good enough for what we need. Maybe eventually we will upgrade to something more advanced once we have a need but if it ain't broke don't fix it at this point.

iMovie is well suited for simple video editing. I.e. making cuts in videos, adding sound effects, simple effects like transitions, changing view angles, cropping and other simple operations. Where it falls down is doing advanced tasks and filters (They are very limited in the filter department). I love it though because it does the simple things well.

iMovie Scorecard Summary

About iMovie

Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.