Packaged food continued to record growth in 2017, which was due to the increasing adoption of packaged food products in new consumer markets in Pakistan. The country is one of the most rapidly urbanising ...

Asia Pacific is a major region for dairy as the biggest market by value, although with the lowest per capita spending. While sales are primarily stemming from China, markets with large populations, like ...

The increase in urbanisation and population growth, together with economic improvements, contributed to increasing demand for packaged yoghurt and sour milk products in 2017.Euromonitor International’s ...

Ice cream and frozen desserts registered current retail value growth of 11% to reach PKR17.2 billion in 2017, boosted by continued product innovation, promotions and investments in the distribution network ...

Gum registered current retail value growth of 12% in 2017, which was lower than the review period CAGR of 15%. The growth rate declined due to a limited increase in the consumer base.Euromonitor International’s ...

Packaged rice continued to grow thanks to urban consumers’ demand for convenience and hygiene. However, sales of unpackaged rice remained substantially higher. There was no significant shift from unpackaged ...

Leavened bread and packaged cakes were the largest categories in baked goods in 2017. Leavened bread is consumed as a regular staple food in Pakistan while cakes are consumed more as an occasional pro ...

Breakfast cereals continued to register current retail value and retail volume growth thanks to ongoing urbanisation and the associated westernisation of lifestyles. In the past children used to be the ...

Adoption of processed meat and seafood for reasons of convenience in usage, product variety, and health and hygiene factors in middle- and upper-middle-income urban households continue to drive growth. ...

Ketchup, mayonnaise and herbs are the most important sauces, dressings and condiments in terms of consumer preference and value in Pakistan. Herbs and spices held the largest value share of 74% in 2017.Euromonito ...