In Sweden, Spelbranschens Riksorganisation (National Gaming Industry Organization) and the SPER (Games Industry Ethics Council) have announced about creating a new association to regulate the gambling sector.

It is not yet clear what kind of responsibilities will be imposed on the new regulation body. But experts believe that the association will oversee issues of the general gambling market regulation and gambling advertising.

In early April, the Swedish government instructed Hakan Halstedt, head of Lotteriinspektionen, the national gambling commission, to study the possibility of the gambling business demonopolization.

In the report submitted by Lotteriinspektionen, Halstedt recommends transferring 90% of the gambling market to private capital and placing an 18% tax on gross revenue of operators. The state monopoly will remain in the sphere of land-based casinos and slot machines. The lottery sector will be available only to local operators.

Last year, the report published in Copenhagen Economics said that the Swedish government was trying to transit from a monopoly to a system that would allow several iGaming operators to work in the country. the report also noted that it would be necessary to attract international operators for the demonopolization of the gambling sector.