NWHS How to Write a Press Release

Why Write a Press Release?

A properly written press release can help ensure coverage for an event, product, service, or news item. It gives you the opportunity to give publishers and websites quality information to post online or use in print. This can up sales, attendance, and customer inquiries.

Components of a Press Release:

Clear, compact title

A Body: This should be written in third person and as you would like it to appear. Do not expect publishers to edit a press release for you, so many are sent that only the best ones are used. Make sure you’re one of the best!

Electronic press releases should stay under 400 words and be sent via email to news@nwhorsesource.com.

Be sure to include contact information in your submission including: Name, Email Address, Physical Address, Phone/Fax, and a Website. This allows us to contact you with questions, follow-up, or for future product placement.