By 2017, an estimated 2.5 million new, middle-skill jobs are expected to be added to the workforce, accounting for nearly 40% of all job growth, according to a USA TODAY analysis of local data from Economic Modeling Specialists Intl. and CareerBuilder. These jobs require training but far less education than a bachelor's degree.

By working with industry leaders, chambers of commerce, community colleges along with local and state governments

US Careers Online produces sponsored “occupation highlight videos”. USCO also accepts videos from corporations and educational institutions highlighting individual training programs and career opportunities. USCO’s goal is to offer, a minimum, of 500 different career videos by the end of 2016 and 2500 by 2018.

“Employers complain they can't find qualified workers, whether it's a lack of technical skills or just not enough people knowing about the job. Entry-level workers lack critical thinking skills, writing and presentation skills, the ability to work as a team and -- sometimes - the ability to show up on time. Everybody's wrestling with this same problem and they're looking for a solution."

- Stan Litow, president of the IBM International Foundation. "

"What's aspirational about 'middle skill'? It's going to take a generation to get people to really challenge the stereotypes that come along with skilled labor type jobs."