Sirius XM Radio Inc (SIRI) Strengthens Services With New Partnerships

Sirius XM Radio Inc (NASDAQ:SIRI) has expanded its portfolio of services by launching a string of services for its customers. Most recently, Sirius XM entered into a partnership withBleacher Report to present daily sports talk shows on SiriusXM’s Sports Zone.

The company is the largest satellite radio broadcaster in the United States, and will witness further subscriber expansion fueled by value added services and increasing program line ups, says a report from Zacks.

Programs available on Sirius XM

Bleacher report is a Turner Broadcasting subsidiary and one of the major digital service providers for team-specific sports content and real time event coverage in the United States. Subscribers of Sirius XM can listen to the talk show on Sirius channel 92 and XM channel 208. Further, the subscribers can access the new programs on SiriusXM Radio Inc (NASDAQ:SIRI) Internet radio app and the SiriusXM.com website.

Apart from Bleacher report, Sirius has also teamed up with the Wharton School of the University of Pennsylvania. The subscribers can listen to the world’s top corporate people delivering lectures or talking about their experience in different business plans, encouraging employees and financing businesses over a 24/7 news channel. The new program will be available on SiriusXM channel 111, SiriusXM Internet Radio App and the SiriusXM.com website.

Sirius XM Radio Inc (NASDAQ:SIRI)’s Grateful Dead Channel will broadcast live The Bob Weir/Phil Lesh project from September 24 in Redmond, WA. The band will do its final show in January when Furthur hosts Paradise Waits at the Hard Rock Hotel in Riviera Maya, Mexico.

Offering automobile-related services helping a great deal

The largest radio broadcaster has expanded itself to as much as 25 million subscribers with a record net addition of 715,000 for the second quarter of 2013. In the first half of fiscal 2013, Sirius added approximately 1.17 million subscribers. The company is growing on the back of rapid automobile sales and the continuous launch of new products.

A couple of months back, Sirius XM Radio Inc (NASDAQ:SIRI) signed a partnership with AT&T Inc. (NYSE:T) to offer emergency support, stolen vehicle tracking and roadside assistance to those Nissan vehicles that are connected to Sirius in North America.

It also offered a sync feature with AppLink technology for Ford Motor Company (NYSE:F)vehicles. Users can use voice command to listen to their favorite channels on the move.