Entertainment

Boomerater Puts a Generational Focus on Advice Networking

You know that correlation frequently made between wisdom and age? And you know how generations of people tend to keep to themselves? If you’re 20-something, you’ll probably spend many of your days with 20-somethings. The same with the 30-, 40-, and 50-something folks. This seems to be the thinking behind the debut of Boomerater, an advice forum for people born during the “Boomer” years, roughly between 1946 and 1964.

The website is fairly plain on its face. Nothing quite jumps out at the user. But no matter. It is the user base and content that will naturally determine the value of the service, and in that sense, it seems a solid start. (With a strong emphasis on start. This here is a fresh launch, and given the target demographic, it’s likely to grow steadily rather than exceedingly quickly.)

Moving past the factor of form, things having to do with function are perhaps best summed up as easy. If you pay Boomerater a visit today, you’ll likely learn the full extent of its technical parameters in no time at all. Really, it is very WYSIWYG, to use the term loosely. Navigate to a section, and you’re shown a list of questions with links to “Ask a ... question” entry forms. The only accessories to be seen are lists of products as recommended by Boomerater members and the near-customary roll of Google ads.

Will these few elements be enough to attract a large number of users to the forum? I wouldn’t say it’s set up to hit the big time, but neither can it be passed off as a boorish destination. To be perfectly frank, it’s all about what you make of it. If you use it simply to consume information, rather than make requests or offer guidance to others, the quality of your experience may vary. But if you do take a proactive role, it may well be worth a bookmark and a regular visit. You can call it a bareboned play on LinkedIn Answers, if you’d like, albeit one with a range of topics that have little to do with business (the exceptions being its ‘Career’ and ‘Financial’ discussion pages.)

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