OnePlus2 Smartphone Launched Inside Virtual Reality App & 360 Video

On July 27 at 7pm sharp, Chinese smartphone and tablet maker OnePlus launched the anticipated OnePlus2 smartphone. The official launch took place inside “OnePlus2 Launch” app that is available for download from Google Play Store.

OnePlus2 Launch App on Google Play Store

OnePlus CEO Carl Pei setting up 360 camera rig!

OnePlus2 launch was live-streamed earlier today, audiences viewing from a VR headset was able to explore OnePlus headquarter walk through of OnePlus facility and office cubicles, a virtual keynote presentation ( our favorite part! ) and a cozy discussion panel about OnePlus2 was held as a part of the immersive VR experience.

OnePlus2 live-streaming virtual reality product launch, along with a 360 video, automatically eliminates the limitation of physical location of OnePlus worldwide audiences and fans. Enabling the company to reach out their fans around the world, and it probably cost much less than hosting a product launch in reality.

OnePlus2 is expected to release in August 2015 and go on sale on August 11 in US, Europe, China and India. For Southeast Asia the sale will start in Q4 2015. The OnePlus2 price is from $329 USD for 16GB and $389 USD for 64GB.