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8 Must-Haves for Business Facebook Page

8 Must-Haves for Business Facebook
Page:

A strong social
media presence is an essential part of a business strategy in the modern world.
You simply can’t market, sell or promote your business without a social media
strategy. For most companies, a Facebook page is a tool you just can’t
overlook. But not all business Facebook pages are alike. So, how can you ensure
your business page stands out in the crowd? Here are the eight must-haves for a
business Facebook page.

1. Your business logo as a
profile picture:

The profile
picture must be a picture of your logo or the brand name. This is important
because it’s the first thing people notice and if they don’t immediately make
an association with your business, you are in trouble.

Make sure to use
a high-quality image of the logo and use the correct photo dimensions. These
are occasionally changed by Facebook so you must keep an eye to ensure the logo
looks its best.

2. A verification badge:

You should also get
your business page authenticated by Facebook. It gives your business an instant
boost in credibility – potential customers will immediately feel a little more
comfortable in dealing with your business. The badge provides a business with
legitimate, as you can’t get the badge unless you are an actual business
operating in the field you claim to operate.

3. A detailed About-section:

You have to pay
attention to the About-section of your Facebook page. This is one of the most
visited parts of a Facebook page. The section is where people check first when
they want to find out more about your business. It’s important to include the
basic information:

·Your website address.

·Contact information.

·Hours of operation (if your
business has a physical store).

·Description of what the
business does and what the mission is.

You might also
want to include additional touches such as special business accomplishments.
Many businesses also include customer testimonials – these can be a great way
of including keywords to your profile.

4. A Customized URL:

Facebook assigns
your page a URL automatically as you set up the business page. This is often
complex and includes random numbers. In short, it’s difficult to remember.
However, you can change this URL later down the line.

When you receive
25 likes on your page, you as the page administrator can create a unique URL.
This will essentially help you create a more memorable URL that customers will
also find easier to share. Of course, you must follow Facebook’s guidelines and
pick a URL that’s not already in use. Don’t pick this in haste, as it cannot be
changed later.

5. Plenty of engaging and
consistent content:

It’s important
to actively use your Facebook page and not just let it sit there. When your
customers or potential customers check out the page, you want to greet them with
engaging content. This will make them click the ‘Follow’ or ‘Like’ button.
Furthermore, as you keep posting on a consistent pace, you will keep reminding
your customers that you are right there and the content might encourage your
followers to share it further.

It’s important
to post varied content. This means occasionally posting videos and sometimes
using video to engage with customers. You might sometimes just create a poll or
quick commentary on a topical event.

6. A proper call-to-action
button:

You also need to
include a call-to-action button on your business page. This is a button ensuring
your customers don’t just browse the content or the business page, but also
engage in an activity, which is determined by you. There are several
call-to-action buttons available on Facebook. These include things such as
‘sign up’, ‘book now’ and ‘watch video’.

7. Lots of beautiful and
relevant photos:

Aside from a
good profile picture, you must also choose a relevant cover photo. This could
be a picture of your business premises, the products or even the employees! It
just has to be relevant to what you do.

You should also
include plenty of other photos on the business page. Remember to assign them to
appropriate folders and use proper search engine optimisation on them. This includes
tagging and using keywords.

Ensure your
photos are also good quality pictures and original. You don’t want to share
pictures you don’t have the rights to share – if you need help creating unique
photos, you can find plenty of equipment and photo-editing software from OZCodes. The
savings codes can help you start adding photos and videos that look good and
offer something extra for the customers.

8. Active conversations:

Finally, your
business page must have plenty of conversation. You need to ensure you respond
to customer queries –whether negative or positive – and post content that
engages customers. The more alive your Facebook page looks and feels, the
better it is for holding onto old customers and attracting new ones.

If you are
running a business, you must make sure to have a Facebook page. It will help
you with search engine optimization and ensures your business has a strong
online presence.