The Laced brand was established in 2006 as Boston’s first High-End sneaker boutique. In July 2010, Joamil Rodriguez acquired the Laced brand and store-front in the historic South End. Since then the store has grown to a family and become the hub of the hottest kicks and streetwear in Boston. As the year 2016 comes to a close, we want to celebrate the 10 years of Laced the right way. Starting December 1, raffle tickets will be available for FREE for the new Laced 10 Year Anniversary Tour Collection. Anyone can enter their name and email in the link below to reserve a chance to win a piece from the collection.

Rules: 5 winners will be pulled on December 31st before the New Year rings. Each winner will be able to pick one item from the collection in their size. When the first winner selects a piece, that piece will be removed from the prize option for the rest of the winners. The collection is pictured below: 1 hoodie, 1 long sleeve, 1 short sleeve, 1 dad hat, 1 beanie (black or white).

The Bad Boy Reunion Tour made it’s way to Boston, and guess where they had the official pop up shop? Well you already know the answer to that, so let’s move on to the good stuff. We have lots of fan photos and the recap video here. Shoutout to Invisible Bully for making this happen…

The city was buzzing, and all I could hear was “Uber everywhere” as cars stopped and picked up/dropped off customers on Mass ave in front of Laced. On this warm sunny day, some real fans came out to show some appreciation to an emerging star. He walked in with the swagger of an OG, but made himself at home easily and interacted with all his fans. Just watch the video yourself.

Last friday 2/26/16 was lit in Boston! We hosted #TheCoolestDJintheworld in store for one of our latest Laced Experiences. Our event kicked off with Dj Alcide spinning and Ty Dolla $ign unexpectedly stopping by to and shopping around for a bit. It wasn’t until then the crowd outside started forming and more people started showing up; then Dj Esco walked in and it got really lit. Everyone was dancing and vibing out and it was really a good time. We spinned some of our very own Boston artists such as Cousin Stizz’s ‘Shout out“, Nyce Franklin’s “I remember” and our very our summer anthem “Taxi” by Rosewood Bape. Esco took some pictures with some fans and we turn up for a bit more and then next thing you know Future walks in the building! Future daps up Esco, shops around a little bit, takes a few pics as well and all in all it was one of the most unexpected experiences thus far.

On Tuesday we had the honor of hosting another Laced Experience, this time with super-producer Metro Boomin. For those of you that aren’t sure who that is, just listen to Kanye West’s Blood On The Leaves or Kid Cudi’s Day & Night. He was the producer for both of these and many more of todays hits. Metro’s energy was really the highlight of the event, as he danced and even “dabbed” with fans and local artists (as we played there music). We thank all the fans that came out to make this event even more memorable. The fan pics can be seen below.

On Sunday 9/20/15 we blessed our fans with an opportunity to meet (& take a pic with) Young Thug, the rapper that is notorious for his hard to follow lyrics. The self-proclamed blood gang member was nothing like what we expected. In fact he was the complete opposite, with more flair than your average person, he walked in with a swagger one would have walking into your high school prom. With jewelry that was shining on, he wore some expensive denim and some big black boots. Contrary to what I expected he was very soft spoken, and didn’t ask for much. After acknowledging the staff inside the store, he turned and asked where he should setup. After a few minutes of checking out the store we got the meet & greet started. With a 5 in 5 out model, we got thru about 150 fans and photos. Fans were young and old alike, with such a great energy and no problems, I would say this event was a success. Watch the recap video here – https://t.co/VkoZ9TcDqD?ssr=true Look below for your photo with Thugga Thugga!

Every few years we meet an artist that you just know is going to be a star, and about a year and a half ago we met Durk. He was humble and kind, I remember him staying thru 200 pictures with fans and never complained, actually he didn’t even take a break. That was then, and since we moved recently, we thought that it would be nice to do it again at our new location (426 Massachusetts Ave). We couldn’t be any happier with the fan turnout and the way everyone behaved. Let’s get this! Enjoy your photos.

As we prepare for our move into our new space we had to say good-bye to 569 Columbus Ave with a bang,bang. Jadakiss came thru the store for an intimate meet and greet, shook hands and took pics with fans.