The Design Team

Another one of those somewhat “unnoticed” arts that really helps push the quality bar over the top is design. Our design team puts out so much unbelievable work that is either never seen or is taken for granted so we thought we’d show ‘em a bit of love! One of the last minute requests that crossed their plate during this production was to pull together a DVD to pass out at the big dinner. Since people would see the DVD packaging on the tables before they saw the actual video we were tasked with the challenge of coming up with something interesting without killing the reveal. Will, our Director of Design, pulled this together in a couple of hours and just knocked our socks off…

One of the other pieces of Design Team magic that we take for granted is the subtitles. Having to put the words on top of the video is something that makes the Art team a little bit nuts but in the hands of trusty Design team we have no fear! We ultimately wound up going with a simple black and white approach but here were some of the initial test we ran to see if we could break out of tradition subtitles. While visually we loved the approach we found that once it was injected into the video it became hard to read, thus defeating the purpose of subtitles to begin with! Check ‘em out…

The video premiered in front of the the head of the Whitehouse (President Obama) at the 65th Annual Radio and Television Correspondents’ Dinner. You can watch the video of the event here http://tr.im/padB – our video starts at about the 5:30 mark.