Press Releases

3D Live - RWC in 3D Screenings CANCELLED

1 August 2011

The decision follows confirmation that 3D Live, the New Zealand-based production company contracted to produce the feed for the semi-finals, Bronze Final and Final, is no longer able to meet production costs due to slow ticket sales.

3D Livehad been granted the New Zealand 3D big screen and cinematic rights for the New Zealand and Australia markets while meeting all production costs for an eight camera 3D broadcast feed.

RWCL Chairman Bernard Lapasset said: “On confirmation of 3D Live’s position, we explored every option to try and make production viable. However, the 3D market in sport is in its infancy and, at this late stage, all agreed that cancelling the 3D programme was the most appropriate decision for the Tournament.”

“All Tournament stakeholders are committed to the delivery of an exceptional experience for fans attending Rugby World Cup 2011. The best RWC experience remains in the venues sharing the Tournament with supporters from around the world and in New Zealand this will be added to with the dedicated Fanzones and the REAL New Zealand festival.”

“The decision does not affect the delivery of a quality and innovative host broadcast feed and fans watching Rugby World Cup 2011 on TV will be able to enjoy every try, tackle and pass from all 48 matches in High Definition.”

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