To support building industry professionals in obtaining the information and resources they need to help keep residential construction workers safe, NAHB created a new member and public awareness campaign called Safety 365.

The campaign is a joint effort of the NAHB Construction Safety Committee and Builders Mutual Insurance Co., which has supported NAHB’s workplace safety efforts since it worked with the association in 2006 to launch the SAFE awards.

Through posts on the NAHBNow blog, newsletter stories, tweets and other efforts, Safety 365 will highlight a different aspect of construction workplace safety each month and also promote safety off the job by offering materials to help keep home owners safe when they’re working on DIY projects. It even has its own hashtag for social media posts: #safety365.

“This is a great opportunity to help our members focus on protecting the most important asset in our industry: The safety of our employees and those who come to our jobsites,” said Construction Safety Committee Chair J. Gary Hill, a home builder and developer from Greensboro, N.C.

“Safety 365 is also a recruitment tool. Home building jobs are good jobs and we want to convey to young men and women considering various career paths to look closely at the trades as not only providing a secure future, but a safe one as well.”

The campaign will align with NAHB’s vast array of educational resources, safety training materials, and news updates to help educate employers and workers on the various safety and health hazards the industry faces on the jobsite, and to better understand and comply with Occupational Safety and Health Administration requirements.

“Builders Mutual is thrilled to take part in such a critical initiative that looks to protect the health and well-being of the employees that build the American dream each and every day,” said Mike Gerber, senior vice president and chief marketing officer for Builders Mutual. “If the building industry continues to work together to raise the awareness of safety on the job-site, then home builders and their employees are better positioned for long-term success.”