Among the company’s revelations: A repentant lover who played the song “Sorry” 42 times on Valentine’s Day, a Hamilton stan who racked up thousands of soundtrack listens in New York’s theater district, some monster of a person who started listening to holiday music in June and thousands of dark-humored Brits who streamed “It’s the End of the World as We Know It” the day after the Brexit vote.

“Thanks, 2016. It’s been weird,” reads the apt overarching tagline.

The campaign, which was developed by the company’s in-house marketing team, marks Spotify’s biggest global advertising effort to date.