Track Your Business Fitness: How Working Out Can Inspire Good Internet Marketing Practices

nspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model
…

nspiration can be found everywhere and anywhere. If you are looking for a way to keep your marketing muscles in shape just look to your fitness routine. Different exercise methods can be a good model to base your content strategy around and even promote healthy habits, keeping you fit in the gym or in the office.

Transcript

1.
TRACK YOUR
BUSINESS
FITNESS
HOW WORKING OUT CAN INSPIRE GOOD INTERNET MARKETING PRACTICES
Having technology assist and motivate your health habits can be a great way to keep you on
point for a healthy body. Could this idea lead to a great model for your internet and content
marketing services? Read on to find the similarities between working out and creating content
that could keep you on track and on the track…
THE ATHLETE
THE MARKETER
TOOLS
Every athlete and marketer needs some initial resources for their next project. Whether it’s going
for a morning run or designing an infographic, make sure you have these essentials...
WATER
CONCEPTS
& IDEAS
WORKOUT
SCHEDULE
STRATEGY
REPORT
SOFTWARE
IPOD
TENNIS SHOES
COMPUTER
PRE-WORKOUT
Warm up is key for exercising and for content strategy. Make sure not to pull any muscles,
especially your creative muscles by following these steps...
THE ATHLETE
THE MARKETER
warm-up and stretches, selects
motivational music
brainstorms, compiles research, plans
content strategy, selects motivational music
GET STARTED WITH...
trending
now
a fitness app
relevant subject matter
Consistently speaking to important
topics can bring loyal followers
PORTION CONTROL
smaller portions
with lots of fruit
and vegetables
Tailor the length based
on the type of content
Smaller pieces of cotent are
easy to digest and are more
likely to be shared
RESEARCH
30-40% of search engine users click
the first organic listing in results
search terms, keywords,
organic listings
healthy recipes &
seasonal foods
Try researching trends based
on your location
CREATE A SCHEDULE
blog post
January
marathon
video
bike ride
infographic
Make sure to post consistently.
Blogging at least 2-3 times a
week is ideal.
hiking
WORKOUT
Inspiration can be found anywhere. These workouts can influence your types of content.
THE ATHLETE
THE MARKETER
THE CROSS-TRAINER
INFOGRAPHICS
The complex health nut who pulls
together multiple exercises into valuable
workouts, acheiving great results.
Infographics can be a complex piece of
content with lots of valuable information,
stats, keywords, relevance, & promotion.
29% of Americans
spend 30-59
minutes exercising
each time
they workout
Release as a
blog post with
sharing and
embedding
capabilities
29%
THE WALKER
FREE GUIDE
The avid long distance walker, builds up
strength and healthy foundation without
being strenuous on body.
Free guides can have long shelf life,
builds a foundation as good a resource.
Include links
to your website
and social media
THE JOGGER
Starts off as a simple jog but has the
potential to turn into a full-on run.
VIDEO
Video can be simple and fun but could
potentially turn viral.
Keep your videos
2-3 minutes long
THE YOGA STUDENT
Needs a regularly scheduled session
to reconnect with inner self and
achieve a moment of Zen.
BLOG POST
Regularly scheduled blogs can bring
more traffic and content with your
followers and customers.
Companies that
blog 15% or more
times per month
get 5x more traffic
than companies
that don't blog
SHARE
THE ATHLETE
THE MARKETER
share accomplishments and
workouts with friends via fitness app
share content by posting on blog,
promoting on social media platforms
40%
more than 40% of consumers
say that info found via social
media affects the way they
deal with their health
Photos perform best on
Facebook for likes, comments,
& shares compared to text,
links, & videos
REWARDS
Content marketing and fitness can be more related than you think! Create healthy habits with
your content marketing practices by modeling it after your fitness routine! The more you
exercise, the better results you will see.
healthyceleb.com/health-apps-downloads-doubled-from-last-year/3062
leapup.com/blog/5-dos-and-donts-when-designing-and-delivering-a-winning-content-strategy/
exercise.lovetoknow.com/Exercising_Statistics
bls.gov/spotlight/2008/sports/
mediabistro.com/alltwitter/digital-marketing-stats_b48214
getreferralmd.com/2013/09/healthcare-social-media-statistics/
shoutlet.com/blog/2013/05/six-stats-and-six-reasons-why-content-marketing-matters/
contentmarketinginstitute.com/2013/09/amp-up-content-strategy-live-events/
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