TM Lewin

TM Lewin wanted to launch a campaign that would create fame and interest for the brand amongst a younger 25-34 year-old audience, who are yet to establish their brand of choice for workwear. OOH offered the perfect environment to showcase the striking creative featuring the brand’s latest signing Gary Lineker.

The campaign used a tease and reveal strategy across both iconic digital roadside and high impact London underground locations. The campaign created a huge amount of interest and its success was magnified both via social media and through extensive coverage in the press which often also carried the campaign’s out-of-home creative.

ASOS

ASOS have used Out-of-Home as an integral part of their media mix when launching their Health & Beauty and Active Wear ranges. A vibrant mix of both classic and digital formats combined with some fantastic standout creative ensured the campaign was seen time and again by its target market. Innovative use of multiple designs across key networks such as Oxford Street Digital 6-Sheets and the Shoreditch Digi-Banner ensured ASOS could truly showcase its product.

giffgaff

Out-of-Home has formed a key part of giffgaff’s activity over recent years in reaching the elusive youth market. Bus has formed the backbone of activity, delivering core coverage and frequency whilst ambient and digital formats have also allowed the campaign to be seen in both the right place and at the right time. Irreverent creative tied in perfectly with other media has ensured this activity has become instantly recognisable.

Thatchers

Out-of-Home has formed a major part of the Thatchers media strategy over the last 10 years growing from a billboard campaign in their homeland of the South West to an integrated multi-format OOH campaign over several months across the key UK cities.

A client that is flexible in format choices supported by fabulous creative over several years has allowed the campaign to be seen in both the right place and at the right time as the Out-of-Home media landscape has continued to develop. From 6 sheets to banners and iconic digital sites, Thatchers has become synonymous with the summer and Out-of-Home advertising.

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