MacLaren Barbers’ Webshop & New Brand Colors

Your email address will not be published. Required fields are marked *

What's your name? *

Your email *

Your website?

Current ye@r *

Leave this field empty

You might have left one of the fields blank or be posting too quickly.

Thanks for your comment. We appreciate your response. Reload the page to see your comment.

Please wait a while before posting your next comment.

What is on your heart?

We are proud to release the MacLaren Barbers webshop, together with an upgraded and refined overall site design, and a new color scheme that will mark out the future of the company.

Hours and hours have been spent in the offices of MacLaren Barbers, downtown Stockholm, discussing color schemes, consuming radical amounts of coffee and sketching until the final design was approved. It has been a really engaging process, where we made sure to take our time in the pre-production before going into production. Because of this we had a really clear picture of how it should look before we even entered Photoshop and started designing.

Eventually we got into the code, and around the three years anniversary of the company, we emerged with the fully formed new site. Now, the site has already been live for a while, only I haven’t gotten around to write a release statement before now.

A Wild Color Scheme

The pitch for the new color scheme sounded something like this.

“Can we look more like a wilderness brand, but keep it faded and retro, and stay green?”

So in our typical style, we sat down and discussed a whole lot before getting into any sort of production. We Googled for sites in the style that we were looking for. Studied what made them feel like they did. Looked for color scheme inspiration on Instagram profiles, and picked out what we liked.

Having the opportunity to sit in the office of MacLaren Barbers and discuss and research together was priceless. Instant understanding, and a guaranteed satisfaction.

Here we go. The new colors for MacLaren Barbers as of 2017.

The MacLaren Barbers logo in it’s new colors as of 2017.

WordPress & the WooCommere Webshop

MacLaren Barbers, is one of those customers that we have worked with all the steps of the way. We started out hand coding a website in order to keep it simple and design focused. When the company grew, and with it the demand for frequently changing content on the site, we upgraded the existing hand coded site to a WordPress solution.

Now, building on the existing WordPress solution, we used WooCommerce, the biggest webshop provider for WordPress, which, at the time of writing, is used on 28% (!) of all online stores. It is clearly a well developed product.

Using WooCommerce, we are entirely free to design every aspect of the shop, and seamlessly integrate it with the existing site.

The result is that the shop and the old site is one and the same in the new release. Here you go. Time to tame your face forest?

Around the same time as we released the new brand coloring for MacLaren Barbers in 2017, we ran a side project that turned out quite nice. Project "M". Finally I had time to write some words about it. Ben – Mr. MacLaren Barbers – was about to start releasing more clothing products, starting with baseball…

Three color schemes to choose from, and a whole lot of more customization options are the main point in the new Old Newspaper release. For some years now we've created, developed and sold this WordPress theme styled like and Old Newspaper with that classic article grid on the front page. Now the new version brings…

I want to give some practical tips for how to stick with your company's brand wherever you are working in your organization and whatever your task is. Always Return to the Palette That's too simple of a tip, you say. But no! It is incredible how often we don't pay any mind to it. And remember I am talking to…

We have two web design services, Hand Coded Websites and WordPress Website Solutions. Here I will attempt to explain the difference a little more in detail. Let us say you currently have no website or want a complete redesign from scratch. The first question you want to ask yourself before choosing a service is: "Do I…

As the company goes into a new season with several new great contacts and jobs coming in like never before, the brand needs refreshment. The old brand has barely changed since we started back in 2009, and now I needed so shake it up a little bit, make it a little fatter and make the colors brighter.…

Generation two of the Old Newspaper WordPress theme has finally come out. And together with that, the launch of old-newspaper.com. Since I made the first version of the WordPress theme I have been wanting to start over and do it from the bottom up again. But that takes time. Now that I went back to building…