Need help with a very sensitive complaint against a massive multinational!

Ok, here goes.Coca Cola are running a promo via their Dr Pepper brand just now on facebook. It is called 'status takeover' and involves the application putting an embarrassing or funny status on your FB page.My 14 yo dd participated and I was HORRIFIED to log into FB and see that her status read - 'I watched 2 girls one cup and felt hungry afterwards'. For anyone who doesn't know what this means, please stay ignorant, for those who do, you can imagine how I felt. This was compounded later on when a quick search through dds internet history revealed she had tried to find out what it was for herself. Thankfully, our ISP has a wonderful child filter!!So, after various emails and phonecalls to CocaCola marketing I have been offered (quite offensively) as way of compensation, a night in a hotel and theatre tickets for the West End. Fat lot of use to me, we live in Glasgow.So, how do I proceed? ASA? I am absolutely fizzing with rage and disgust, and want a full apology and explanation. CocaCola are saying they use outside marketing teams for different brands and it's outside their jurisdiction. Help!?

OMG - even if the application is for 18+ there is absolutely nothing that could make that acceptable.

You need to write to the head of customer services saying that you want an explanation and an assurance that this cannot happen again - although in the circumstances you might want to go straight to the press. Vile vile vile.

Straight to the press. No mucking around. Since when was it alright for extreme obscene pornography to be casually referenced in mainstream marketing? Like everybody should just know about this degrading filth?

Goodness! I'm horrified by that. I work in PR. It is likely to be one of their agencies who have set this up. DId you speak to coca cola direct or their agency?

I would ask yourself what you want to achieve by this. So for example. Do you want a written apology? Do you want them to take the competition down?

To be honest, I'm suprised that they havent dealt with this more seriously. Have they told you how they will stop it happening in the future?

This could seriously damage the coca cola brand and they should be more concerned about it. If they were my client then I would advise them to take it down straight away. That said, if they were my client they would not be doing a competition like that in the first place!

Gross for adults. Obscene for under 18s. I would go to the press. Obviously that will ultimately help coca-cola cos it gives them publicity but I think that facebook should not allow it, and neither should coca-cola allow this type of filthy marketing. And I see from a quick that it is aimed at teenagers. Advertising standards? Press? asap.

I spoke to the Coca Cola marketing manager this morning.She explained that that particular 'embarrassing status' was being removed from the promo. The promo is still running. She explained that Coca Cola were not involved in the design of the promo and she thanked me for bringing it to their attention.I just want rid of this feeling of rage that I have, I haven't felt this angry or undermined for a long time.

I too would go the press with this - if I as an adult got sent it I would be apoplectic - if dd got sent it I would probably sue them.

There could be charges that relate to this - 'corrupting a minor' 'encouraging a child to engage in a sex act' (her internet illegal pornography search was encouraged by them as a 14 year could not be expected to know what it meant0