16 March 2015

HNC Graphic Design students Rumana Sayed and Hannah Johnston have been working on a live project for Basketball Scotland, the national governing body for basketball in Scotland. The brief, set by Basketball Scotland's Marketing & CRM Manager Berta Galvez, was to create a new mark and a set of cohesive brand guidelines for Basketball Scotland Foundation - the organisation's soon-to-be-launched charity arm. Berta and her team liaised with the students and gave some great feedback at each stage of the process, and the full branding is now underway.

The visual samples here detail the design process that produced the mark. The client had already supplied the team with their corporate typeface, Praxis LT Bold, and the colour palette was a variation on the existing branding for Basketball Scotland.