Category Archives for Paid Media

Susan had her web developer set up Google AdWords Anomaly Alerts so she would know when her AdWords account was underperforming. Shortly after going live with the new code, Susan received an alert. She opened the email and learned that she had an anomaly; but to her frustration, that was all the alert told her. It did not tell her what part of her account had generated the alert, nor did it tell her what outside influences might be causing the decreased performance.