Cheaper plans

I was looking at different plans in different country why is Canada so expensive? Why are the big three so scared of having proper competition? They wouldn't have to be if they had cheaper plans and all of there subsidiary companys. So I think Koodo should lead the way with world wide competitive plans, just think if you had cheaper plans you would have more customers and make more money. Virgin has $35 unlimited texting and data with 300 day time min, and T mobile gives you 3 gigs of LTE data and then unlimited basic data for $60 a month with with unlimited talk and text. The list goes on, so why no us? Lets lead the way Koodo!