Our assignment: Transform a friendly, long-standing community bank into a modern, friendly, long-standing community bank. Literally turn the brand inside out. We developed a new logo and full visual identity. From there, a new website, ads and product literature.

A good hometown bank needs authentic photos. We make sure to find the right photographer for the right assignment.

Merging the ideas of hospitality and banking, we also redesigned the branches’ interiors and exterior facades, giving customers a unique, cohesive brand experience.