Are you frustrated trying to keep up with all of your marketing projects? Heck just tracking the individual items in a massive multi-channel advertising campaign is tough. Need to show your management team the huge amounts of work you crank out? And then out of...

Tearsheet.co recently came to Jackie for some analysis of an interesting marketing tactic being used by a community bank in New York. Rhinebeck Bank in Poughkeepsie creates a weekly video formatted in the style of morning TV talk shows. The videos are then distributed...

So you have a new product or service offering and you’re anxious to get marketing materials out to your potential customers. Other businesses across the country might be selling it so there are quite a few photos popping up when you do an internet...

I’m a true believer in continuous learning, both on a personal and professional level. Shelling out for a conference fee is a big decision though, so I wanted to make sure the time and money would be well worth it. After the high I felt from last year’s Marketing...

Millennials, Sha-mennials Lately, I’ve been hearing lots of talk about Millennials from some of our clients. And I’m also seeing more and more articles on the subject being shared, tweeted and liked within my networks. And while I think research is key to...

I admit it, I’m one of the many consumers who use more than one screen at a time, a true user of multimedia. Heck, I might have three or four devices going, especially while I’m watching sports! Take a look around your own family room this evening and you...