Audience research

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AMV » Simple Research Loop. If you are relatively new to the field of Design Research, then it may be time to consider other factors that contribute to the success of a research study beyond your expertise with a particular method or tool. Let’s take a step back from any individual method and look at the context within which research is carried out. Specifically, let’s look at the activities immediately surrounding the actual research study itself. In this article, I represent these surrounding activities in a very simple model and offer some considerations for each step of the model that may contribute to the success of your research study.