Fat Duck

Branding

Food photography Dominic Davis

Food photography Dominic Davis

Food photography Dominic Davis

Heston Blumenthal and The Fat Duck restaurant

Re-branding of Michelin 3 Star restaurant, The Fat Duck. Experience, tradition, nostalgia and play were the themes for the creation of a new identity. All aspects of the restaurant's visual identity were to be changed, from the corporate mark and logotype, to the restaurant interior, menus and utensils used by the diners. The design identity was a result of direct conversation and close collaboration with Heston Blumenthal and his team.