It's only a minute long and probably belongs in the SmugMug Cinema here at SCU, but what I like about short video pieces like this, it gets you thinking about how you'd tell your own story in a minute or less. I've been on so many sites and seen videos that simply lack personality.

I'm a big fan of SmugMug and was long before they were partners here at SCU. I love the features of the New SmugMug and the freedom you have to customize your site and present your work the best way possible. Watch this video from two perspectives - first, it's a commercial for SmugMug - there's no denying it. But second and more important, how are you telling your story?

Does your presentation, when somebody walks through the door and into your website, really reflect the quality of your work, the spirit that sets you apart from your competition. So, watch the video with a thought about it being time to upgrade your own site, but then if you were telling a story about your own photography business could you do it as well as SmugMug does here?

"Why?"

Check out"Why?" one of the most popular features on the SCU Blog.It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Special Guests

SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model.

Scott Bourne

Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.