Venus Et Fleur is now the exclusive floral vendor for department store Saks Fifth Avenue. In the month leading up to Valentine's Day, it processed over 1,000 orders a day.

Growing demand

Venus Et Fleur opened its second distribution center in Los Angeles last December, and is planning to set up three more -- in the U.S. and internationally -- to meet growing demand. The company says it already delivers more than 80,000 arrangements each year.

Its products don't come cheap: a single red rose costs $39, while a box of 42 costs upwards of $399.

Venus Et Fleur roses come in round or square Parisian hat boxes.

Venus Et Fleur has 44 employees and expects to make between $18 million and $20 million in revenue this year.

It has competition in the "eternity rose" market from The Million Roses, which uses a glycerine-based preserving technique, and Luxe Bloom, which developed an oil-based rehydration process for its flowers.

Proposals, birthdays and babies

Dyed a variety of colors and packaged in containers inspired by Parisian hat boxes, Venus Et Fleur's roses need little maintenance, or water, to last through the year, according to the company.

Chadha said the flowers' long life enables people "to look back months later and still feel that exact moment."

Seema Bansal and Sunny Chadha founded Venus Et Fleur after he sent her a disappointing Valentine's Day bouquet.

It is not just a Valentine's Day business, either. Customers have used the roses to celebrate all kind of occasions, including marriage proposals, birthdays and announcements of a future baby's sex, Bansal said.