Frost & Sullivan successfully hosted its 3rd Annual India Enterprise Mobility Summit 2014 in New Delhi and Mumbai. The two-city summit highlighted the advantages of mobilizing an organization and addressed the challenges faced by enterprises. The event convened as a platform for end users and different ecosystem participants to shape their future strategic mobility landscape.

Presently, mobilizing an enterprise’s workforce and enabling instantaneous communication has become the need of the hour. Hence, unified communications on the go and enterprise mobility solutions are becoming a strategic priority for CIOs to further grow and enhance their business execution. Enhancing productivity and increasing customer satisfaction are key metrics for an organization, and these are closely linked to a comprehensive mobility strategy.

Delivering the keynote address and a perspective on key market trends and factors driving the enterprise mobility market, Ms. Thejaswi Parameshwaran, Industry Manager, ICT Practice, Frost & Sullivan said, “With the demographics and environment of an enterprise evolving, enterprise mobility has become a critical success factor that can help in transition of a conventional silo-based organization into a smart enterprise. The Mega Trends of Bring Your Own Device (BYOD), the Internet of Things (IoT), and Unified Communications (UC) are driving enterprises to recognize how they can derive metrics from their environment to facilitate their core business as well as enable their workforce to be a seamless entity driven through mobility. In the new convergence-centric world where business processes are getting more complex in nature, it is necessary to use technology not just as a backbone but also as a strategic growth tool that enables you to achieve business objectives. With mobility and its components getting increasingly complex and diverse, an end-to-end mobility solution is the need of the hour, which manages security, policies, devices, and applications. Enterprises need to implement this toolkit in their organization by identifying the right technology partner and forging a truly next generation smart enterprise.”

Speaking at the Summit, Mr. Jerry Bindra, Managing Director, Chorus Call India said, “Collaborative communication is one of the main drivers to obtain Return on Investment (RoI) on mobility solutions within enterprises. A number of corporate customers are evaluating unified communication solutions to facilitate better communication and improved productivity amongst their workforce. While the market offers a wide range of options —from On-premise Solutions to Unified Communications as a Service (UCaaS), it is important that enterprises are cautious in making any large capital expenditures in this area or locking-in on any long-term service commitments to allow users to adapt as the technology evolves. Chorus Call’s pedigree of technology and platform development, coupled with our competency as a global conferencing services company, uniquely positions us to work with enterprise customers to tailor make solutions optimized to meet their present needs while building a seamless path for future enhancements.”

In the panel discussion on “‘Plug and play’ vs. ‘Customization’ — which would better address the needs of the Indian enterprises”, panelists provided different perspectives from their respective fields. They opined that the key is customizing aggregate of mobile applications and services, sorting out connectivity challenges, and being open about adopting new technologies. It was concluded that enterprise mobility will become more user-driven, and will witness a major shift in its usage and adoption. Ms. Parameshwaran chaired the panel which had Mr. Apurva Agarwal, GM, Pricing and Revenue Enhancement, Vodafone Business Services, Dr. Amit Pareenja, Global Enterprise Solutions Manager, Vodafone Global Services, Mr. Jerry Bindra, Mr. Jaideep F. John, Country Leader, IBM, Mr. Sunil Mehta, Senior Vice President and Area Systems Director (Central Asia), JWT, and Mr. Rajan S Mathews, Director-General, COAI, as panelists in Delhi and Mumbai.

The interactive growth workshop hosted during this summit for the delegates on the topic “Mobility — Tool to transform a conventional organization to a smart enterprise” brought forth multiple inputs and trends. The delegates put forth their thoughts about capitalizing cloud computing and its limitations, legacy of mobile phones, focus on the rural community, and their upliftment through mobility, and discussed other thought-provoking points.

“As the present enterprise workforce predominantly consists of the Generation Y population, increased smartphone penetration is a key trend that has been noticed. Unified Communications, other business mobile applications, and the BYOD phenomenon are likely to see dramatic uptake in the near future. Hence, mobility is expected to bring in a paradigm shift in the functioning of an enterprise,” concluded Ms. Parameshwaran.

Vodafone was the Platinum Partner along with Chorus Call India and IBM who supported the Summit as Gold and Silver Partners, respectively. The Media Partners for the Summit were CXO Today, Communications Today, ET Telecom, Telecom Talk, and Telecom Watch.

The name “Mobien” symbolizes mobile enablement. Mobien develops disruptive mobility solutions that help organizations deploy enterprise mobile apps to help make their business process agile with an anytime, anywhere access.