startup marketing

In the wake of CES, it turns out that the venerable party boys of hard rock, Van Halen, are teaching every marketer in technology a valuable lesson. That lesson is simple: launch in small venues. And the bigger your launch,…

Dear technology startup marketer, There seems to be a refrain as of late amongst a great many of you, and that refrain is “caution.” You’re “cautious” about the economy. You’re taking a “wait and see” approach. I say to those…