Herselman, M. User experience of mobile business support services for rural micro and small enterprises. 3rd International Conference on Mobile Communication for Development, New Delhi, India, 28-29 February 2012

Series/Report no.:

Workflow;8366

Abstract:

This paper explores the power of user experience of mobile phones and technologies and explores how micro and small enterprises use mobile services. The authors also identify the missing gaps and propose a mobi-incubation solution for rural micro and small enterprises.

Description:

3rd International Conference on Mobile Communication for Development, New Delhi, India, 28-29 February 2012