Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller? Simon Heseltine on September 14, 2018 Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your … Continue reading Is SEO table stakes? (Hint: No!)→

Karen Repoli — August 17, 2018 Follow @karenrepoli — August 17, 2018 Stellar virtual assistants are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for sound infrastructure and daily management. Consider a virtual assistant your objective, knowledgeable third party, the one who … Continue reading Don’t Leave Money On the Table! 3 Ways to Maximize Passive Income→

Tom Willis — October 16, 2017 — October 16, 2017 As a small business owner or marketing specialist it will come as no shock to learn that your website has a better chance of ranking well in search engines depending on a quartet of SEO factors: those being backlinks, technical, mobile, and content. When all … Continue reading The Periodic Table of Link Building→

Genia Stevens — August 23, 2017 Follow @geniastevens — August 23, 2017 Small businesses have two options to increase revenue: sell more or reduce expenses. Online and mobile apps can help small businesses do both. These tools are cost-effective and intuitive enough for even the most novice user. No single tool will help every small … Continue reading How Small Businesses Can Stop Leaving Money on the Table→

Rachel Serpa — February 7, 2017 Follow @getbase— February 7, 2017 We all know that the ultimate goal of sales is getting customers to sign on the dotted line. “Always be closing,” as the saying goes. But perhaps even more important than the close itself is the actual deal value and the promise of revenue … Continue reading Stop Leaving Money on the Table! 3 Tips to Drive Upsells→