You may define these images brutal, shocking, disquieting. I found them SUBLIME. Why this? Because they create tension and get you into deep thinking. Beautiful injured women used in a fashion magazine. Strange isn’t it? Victim of Beauty is a project by Bulgarian photographer Vasil Germanov. Maybe an attack or reminiscence to women’s domestic violence , maybe just a subliminal alarm clock for our brains. Don’t trust the surface, don’t trust what just appears. Models look impeccable, gorgeous; light is perfect and the shots are magnificent. They are pictured perfectly while “wearing” a black eye, a slashed throat or mouth, a burnt half face. Blood mixes with perfection and the images are the opposite of a glamour of violence. The work is obviously against a violent approach, it’s against the commonsense. The pictures depict what’s actually underneath a beautiful exterior, underneath the imagery of fashion. Violence sneaks into our lives, daily. As Jim Morrison once said: “We fear violence less than our own feelings. Personal, private, solitary pain is more terrifying than what anyone else can inflict…Violence isn’t always evil. What’s evil is the infatuation with violence.”

Vasil Germanov’s work features in worldwide magazines: Amica, Harper’s Bazaar, Elle, Madame Figaro, Rolling Stone, Vice, and Max. Get to know this new talent.