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Interview With Gareth Hardy

Q:Where did the idea for this logo come from?

Whilst in a bar, bored, staring at two empty bottles. I am always looking at contours of objects. Lines are all around us and make the world we live in. I noticed that the contour of the bottles could be adjusted to reveal a pair of glasses.

Q:What application did you use to design this logo? E.g., Illustrator.

Photoshop & Illustrator

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

The first thing I did once I got home from the bar was grab a piece of paper & sketched out my vision, it was important that I could see whether it worked or not. Once I got the lines finalised in the sketch I scanned into photoshop. I then adjust the levels so that the noise was reduced and saved as a JPEG. This was then imported into a new layer in Illustrator, which was then dimmed to 50% opacity and locked. I created a new layer above the sketch layer and used the pen tool to trace my lines. Once the curves were smoothed I then began the process of choosing a simple clean typeface. The final stage was choosing colour, as is always the case for every logo that I design.

Q:What font(s) were used in the logo?

Raldo Semi Bold

Q:How did you choose the color scheme for the logo?

I didn’t want to add too much colour so to not distract from the visual illusion, so the obvious colour choice of green, representing grapes used in the wine making process was an easy choice to make.

Q:How long did it take to complete the logo?

About half an hour.

Q:What do you feel was your biggest challenge in designing the logo?

Getting a balance between both the images of the bottles and glasses.

Q:Now that the logo is finished, is there anything you would change about it?

Not specifically, but perfection is a myth. If I were to design this logo again I would possibly spend more time on the type, but maybe the fact that the typeface is so simple helps the icon gain more recognition.

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