News Blog – Times Online – WBLG: Greatest ever letter of complaint As I said at the start I love your brand, I really do. It’s just a shame such a simple thing could bring it crashing to it’s knees and begging for sustenance. (tags: brand branding virgin awesome brandloyalty timesonline complaint )

One More Go: Disgaea's quest for numerical orgasm – Offworld The world of numbers isn’t antithetical to the world of feelings. It’s one that lies on top, or underneath, and looking through one to the other always shows you things you hadn’t noticed before. (tags: statistics numbers games offworld margaretrobertson disgaea ) The Long Tail […]

Whopper Sacrifice: Ditch 10 Friends, Get a Free Whopper | So Good As many companies are now doing, they’ve tapped into Facebook and created an application to help promote it. But this Facebook application is a bit….different. Instead of encouraging you to join a group, find new friends, or spread the word, Burger King’s new […]

Scoble Blindness | Marketing Profs Daily Fix Blog For marketers, the proposition is different: we’ve got to stop listening to the chatter coming out of Silicon Valley. To remember that the people we’re marketing to have a very different view of social media, it’s values and uses. And that we’ve got to advise our clients […]

Bob Sutton: In Praise of Simple Competence "The importance of simple competence in the routines of organizational life is often overlooked when we sing the grand arias of management, but effective bureaucracies are rarely dramatic…. Much of what distinguishes a good bureaucracy from a bad one is how it accomplishes the the trivia of day […]

About
I work in marketing, and am fascinated by the things that work and
the things that don't; as I'm on the analytics side, it's up to me to
decide what working should look like and how we should achieve
it.