Four sources of law govern utility use of social media

Social media policies are important – but they’re not the only source of guidance that utilities need to follow when engaging social media. In addition to abiding by social media policies, utilities need to familiarize themselves with the platform’s terms of service, which are often laws unto themselves, utility regulation and codes of conduct (that may apply to endorsements or classification of social media charges for rate recovery and of course, good old fashioned evidence. Here’s a pictorial to help you remember it.