internet customers

The need to establish an effective lead follow-up campaign for online customers is more important today than it has ever been in the past. As more and more consumers move to the internet, the less effective traditional follow-up methods become. The customer has changed the way smart businesses engage in the sales process, and brick […]

If an online visitor expresses interest in your company’s products or services, don’t let them slip through the cracks. Follow up right away to start building a relationship. Every single second that passes after a visitor has submitted a form or sent an email is a time delay that could cause them to contact another […]

After my last post about Why Are You Ignoring Your Internet Customers, I received a comment from a real estate colleague that included a great acronym that I will incorporate into The Internet Squeeze. The post was about the urgency required to assist customers online, because even though they take the time to leave a […]

A recent study of real estate brokerages showed that roughly one half of all consumer leads were ignored for more than 8 hours! Can you imagine being an internet customer and wanting to interact with a company online, but having to wait for more than 8 hours to get a reply? I don’t think so. […]

I have long advocated for companies to better utilize their personnel to aid in their internet marketing efforts. I suggest that all companies consider this easy exercise to start the process of improving the company website with brilliant content based upon the needs and questions that consumers will have about their products or services. We […]

I was talking the other day with a business owner who was just entering the world of content marketing with his new company website. He has been a reader of the Internet Squeeze since the first week of publication, and he has embraced the need to move his brick and mortar business to the internet. […]

I once had a great platoon sergeant in the Army who continuously reminded me that “you cannot expect what you do not inspect.” Because of this, we had checklists for everything that we did, and all of our mission critical gear, personnel, and actions had an inspection protocol. This style of management is well suited […]

If you are having a hard time understanding how social media is going to interact with your company of the future (or present!), then I have a great analogy that will create a framework from which you can build a social media plan in support of your company marketing plan. I call it the analogy […]

Many companies in technical fields have moved to offer live support personnel on their websites. It is something every company, in every industry, should strongly consider adopting. If your operation is too small to do this, plan an elaborate routing process so that customer inquiries make it to a live person rapidly. Then ensure that […]

As your internet marketing plan is being built, you have to constantly look for ways to replace the human touch with an online experience. Why? Because human touch is unpredictable, un-measurable, and is only as good as the worst person in the chain of activities. Often times though, our customers really want to communicate with […]