Alessandra's edit is absolutely ridiculous. I've never instantly disliked an edit like it before.
Daria and Lara by Demarchelier looks really nice, what bodies. For £7 this has got to hit me on the stands..
Although with my magazine obsession I will probably end up buying it. Except the binding is putting me off!

I assume that this is the ed that was posted on the previous page (the doll one). I am just curious about the title of the editorial (actually on the other page the ed title was Alessandra). Why is it called that? I thought that perhaps the clothes were all Giles Deacon, but then again the tiered dress has the flavor of Viktor and Rolf's SS2010 collection - although less colorful than most pieces, although Giles also does whimsy. Does anyone know?

I also agree that this magazine seems pointless. They are making such a deal about being THE FIRST but a lot of the content seems to be stuff that can be seen in Interview or i-D. Do I really need to see Tommy Ton's pictures and hear his opinion in print when I can just go to the source, his website and get the same thing. In this economy, if you are going to launch a magazine you have to better be sure what you are doing fills an empty niche. This magazine just seems like an amalgamation of every other left of mainstream fashion magazines.