Life Is The Party, and You Need a Dress.

By - Alina Fridman

After putting it off for 10 years, Laura Jenkins decided to drop everything at the age of 30 and move to downtown Los Angeles. Not knowing anyone, it was at FIDM that she studied Merchandise Product Development earning her second degree. It was the first time in her life that she truly felt 'alive'. And following a dream to design dresses was all the fuel she needed. Since then, Laura has created a life In Los Angeles and feels so honored everyday to live and design in 'the city of angels'. To be among the dreamers in the beautiful city of Los Angeles that she now calls home. Laura has worked for some incredibly well known brands all over Los Angeles after graduating from FIDM. Then, 6 years into the industry, she decided to launch her own brand. A brand created to bring to you designer party dresses, perfect for any event.

I had a Q&A session with Laura and here's what I learned:

What does fashion mean to you?

Life. Emotion. Drama. Relationships. Love. After all, we live our lives in fashion.

Your brand's name has a special meaning. Tell me about it.

The word Vivienne means 'alive' - and what I hope to bring to you are dresses that feel alive. Dresses that add drama & beauty into the moment. Dresses that bring out the emotion in the soul of the woman wearing it. The feeling you can take on the world, be the life of any party, dance the night away all while being the happiest version of yourself.

Tell me about your brand and the inspiration behind it.

I am most inspired by imperfections, interactions with everyday people in everyday life, and that hint of hope that get's us all through each day. I feel inspired by every connection I’ve ever had, every party I’ve ever been to, every laugh, every high in life and every low ... Inspiration is everywhere. I want this brand to inspire you, while celebrating life ... in our aesthetic, designs and any images we put out there, I hope it lights a spark in you. Whether it’s a red carpet event, a rooftop cocktail party, a gala in the city, a wedding, a romantic evening in Italy or a fancy date night in your hometown … Laura Vivienne is dedicated to be your go-to for party dresses!!! #welcometotheparty

What drew you to party dresses?

I have always been fascinated by the depth in life. The depth in people. Their own unique stories. When I was young, it was the awe of the movies. The characters and drama captivated me. Later, it became more fashion, specifically dresses! The emotion one dress can hold in the design itself paired with the woman wearing it, made me fall in love. And so, the dream was born.

What three words best describe you?

Creative, Loving and a Dreamer.

How do you motivate yourself to stay motivated?

I go on long runs which help my mental health... I think keeping mentally on point is key.

What do you do to unwind after a long day? Do you have a self-care routine?

Pjays, wine and a good book or guilty pleasure show is my self care!

What is something you think everyone should try at least once in their life?

Waitressing or customer service.

What can we see coming soon to Laura Vivienne?

We are excited to announce that a few of our chosen favorites or best sellers will land in our 'FOREVER LINE'. We want to create a place where specially honored dresses are not tied to a season. A line available to buy, forever. A line that is timeless.