The celebrated graphic designer and filmmaker Saul Bass designed some of the most iconic and enduring movie posters (Vertigo (1958), The Shining (1980)), film title sequences (The Man with the Golden Arm (1955), North by Northwest1959), and corporate logos (AT&T, Quaker Oats) ever created.

In 1968 he co-wrote (with Mayo Simon) and directed a 25-minute short film titled Why Man Creates, which he labeled "a series of explorations, episodes & comments on creativity." Bass' Oscar-winning documentary is at once playful and thoughtful, epic and efficient, of-its-moment and timeless.