September 19, 2013 - Thank you for your interest in the Coca-Cola ZeroTM Big Kick Challenge (“Promotion”). Sponsor has become aware of certain Disruption(s) affecting the fair administration of the Promotion. Accordingly, pursuant to the Promotion Official Rules, Sponsor is exercising its discretion to modify the Promotion by disqualifying Game Plays affected by the Disruption.

Coca-Cola Zero™ Big Kick Challenge

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. The Coca-Cola Zero™ Big Kick Challenge (the “Promotion”) is intended for viewing and participation in the 50 United States (except where prohibited) and District of Columbia and shall be construed and evaluated only according to laws within the United States. Do not attempt to participate in the Promotion if you are not a resident of the 50 United States or the District of Columbia at the time of game play. Promotion begins on or about 12:00:01 a.m. Central Time (“CT”) (or the open time of each participating Buffalo Wild Wings® restaurant location [“Participating BWW Location”], whichever is later) on or about September 2, 2013, and ends at 11:59:59 p.m. CT, (or Participating BWW Location close time, whichever is earlier) on November 24, 2013 (“Promotion Period”). Sponsor’s time clock shall be the official clock of the Promotion. The Promotion includes two (2) phases (each, a “Phase”). Each Phase includes one (1) grand prize game play period (“Grand Prize Game Play Period”) and six (6) weekly game play periods (“Weekly Game Play Period”), defined below.

PHASES & GAME PLAY PERIODS I GAME PLAY PERIOD DATES (includes onlyParticipating BWW Location regular busines hours within time periods listed below)

ELIGIBILITY: The Promotion is open to legal residents of the 50 United States and the District of Columbia, who are 18 years of age or older or the age of majority under applicable law in their state of residence at the time they engage in the Promotion (“Eligible Entrants”). Eligible Entrants must have authorized access to a smartphone with camera that utilizes the Apple iOS operating system (5.0 or later) or the Google Android operating system (2.2 or later) and active data plan (“Mobile Device”). Employees, directors and officers of the Coca-Cola Company, (the “Sponsor”), its respective parent companies, subsidiaries, affiliates and agents and those prize providers and agencies that are involved in the development or executions of this Promotion or any of its materials, as well as employees, directors, and officers of Buffalo Wild Wings, Inc. (“BWW”) and its franchisees (“Franchisees”), ESPN Internet Ventures and any of their respective affiliates, parent companies, subsidiary companies, and advertising and promotion agencies (collectively the “Promotion Entities”) and members of their respective immediate families (spouses, parents, children, and siblings and their respective spouses, regardless of where they reside), and/or those living in the same household of each are not eligible to participate or win.

HOW TO PLAY: During the Promotion Period, using your Mobile Device, download the free Promotion game application (“App”) available at www.Buffalowildwings.com/bigkickchallenge and the Apple App Store and Google Play. Standard data rates may apply to App download and use. Contact your wireless carrier for more information on data rates. After downloading the App to your Mobile Device, visit a Participating BWW Location during the Promotion Period and locate the caddy (container for condiments, salt, pepper, etc.) on your table. A) Launch the App and point your Mobile Device at the table caddy insert to initiate the Promotion game (“Game”). B) To play the Game, simulate kicking the virtual football by using your skill to swipe the screen and launch the football between the virtual goal posts. C) Once you have completed the Game (standard Game play is eight [8] kicks at goal per Game), your score will appear on the App (“Initial Score”). D) Accurately complete the registration information on the App to submit your Initial Score in the Promotion. Only a Game played within a Participating BWW Location where the participant has registered and is logged in will be designated as pro mode (“Pro Mode”) Game play (“Pro Mode Game”). Eligible registered participants may play the Game multiple times and may be required to input their email address and date of birth into the App to launch additional Pro Mode Game plays. Subsequent eligible Game scores (“Scores”) are automatically submitted in the Promotion at the completion of each Pro Mode Game. Each eligible Score submitted in the Promotion by an eligible participant is a potential daily score (“Potential Score”). Your highest Potential Score each day shall be your daily score (“Daily Score”). All remaining Potential Scores for that day shall be disregarded. Your Daily Scores for each Weekly Game Play Period shall be combined and that cumulative total will be considered an official weekly score (“Weekly Score”). Your Weekly Scores during each Phase shall be combined and that cumulative total will be considered an official cumulative score (“Cumulative Score”). Cumulative Scores will reset for Phase 2 on October 14, 2013 at or around 12:01 a.m. CT. Consumer Game experience may vary based on internet connection and Mobile Device.

STICKERS: Receive one (1) virtual sticker award for completing each of the following actions (“Sticker Actions”): 1) download the App; 2) share a Score to Twitter or Facebook while in Pro Mode; 3) share the App with Twitter or Facebook; 4) score more than 8,000,000 points in a single Game (8-10 kicks) while in Pro Mode; 5) streak – kicking all attempts through the goal posts during an eligible Game while in Pro Mode; 6) reach a Cumulative Score of more than 49,500,000 points while in Pro Mode; 7) kicking an 55 yard field goal while in Pro Mode; 8) clicking on a hidden sticker; 9) play the Game using your Mobile Device any Saturday between 10 a.m. CT and 3 p.m. CT while in Pro Mode. Limit one of each sticker per Phase. Stickers received during Phase 1 will be cleared out for Phase 2 on October 14, 2013 at or around 12:01 a.m. CT.

BONUS KICKS: There are four (4) ways to add a bonus kick to a Game (“Bonus Kick”). A Bonus Kick adds one bonus kick to a Game. Bonus Kicks will automatically be added to the next Pro Mode Game you play after earning the Bonus Kick. 1) Play the Game using your Mobile Device weekdays between 11 a.m. CT and 3 p.m. CT and receive one (1) Bonus Kick for each Pro Mode Game you complete during these times. 2) Receive one (1) Bonus Kick by playing in Pro Mode at a Participating BWW Location for five consecutive days (this Bonus Kick will be awarded on the fifth Pro Mode Game). 3) Collect all nine (9) virtual stickers and receive one (1) Bonus Kick (limit one [1] sticker Bonus Kick per entrant per Phase). 4) Share your stickers to Twitter or Facebook while in Pro Mode and receive one (1) Bonus Kick for each sticker you share.

LEADERBOARD: The Weekly Leaderboard will display the top 100 highest Weekly Scores for the current Weekly Game Play Period. The Weekly Leaderboard will launch on Monday, September 2 at or around 12:00:01 a.m. CT and be reset each week until the end of the tournament – Sunday, November 24 at 11:59:59 p.m. CT. The Cumulative Leaderboard will display the top 100 highest Cumulative Scores for Phase 1 on Monday, September 2 at or around 12:01 a.m. CT and be reset for Phase 2 October 14 at 11:59:59 p.m. CT. The Leaderboards are for entertainment purposes only, and should not be relied upon in assessing potential winners. In the event of a discrepancy between the Leaderboards and actual leaders, as determined at Sponsor’s sole discretion, Sponsor’s determination shall govern. By participating, Participants agree to have their names and scores appear on the Weekly Leaderboard. The Sponsor shall be the sole judge of eligibility, App/Game protocol and score determination and Sponsor’s decisions are final and binding. By participating in this Promotion, each player agrees to be unconditionally bound by these Official Rules and the decisions and interpretations of Sponsor shall be final and binding in all respects.

WINNING: At 11:59:59 p.m. CT on the final day of each Weekly Game Play Period (see chart above) during the Promotional Period, the 50 highest eligible Weekly Scores will be deemed potential Weekly Winners (subject to verification of eligibility and compliance with these Official Rules). In the event of a tie among or between any potential Weekly Winners, the Weekly Scores (among those tied) reflecting the tied score achieved in the shortest amount of time will be declared the potential winner, subject to verification. Weekly Scores do not carry over to subsequent Weekly Game Play Periods for purpose of winning a Weekly Prize. Limit one (1) Weekly Prize per person/per household during the entire Promotion Period. Sponsor will attempt to send the Weekly Prize to eligible verified winners via email to the email address provided during registration within approximately 3–7 business days of each Weekly Period. Sponsor is not responsible for lost, delayed, misdirected or returned Weekly Prize notifications. At 11:59:59 p.m. CT on October 13, 2013 and November 24, 2013 of the Promotion Period, the three (3) eligible participants with the highest overall Cumulative Scores among all eligible Game Plays per Phase will be deemed the potential Grand Prize Winners (subject to verification of eligibility and compliance with these Official Rules). Potential Grand Prize Winners will be notified by email and/or mail within approximately 5–7 business days of the final day of the Grand Prize Game Play Period. In the event of a tie among or between any potential Grand Prize Winners, the Cumulative Scores (among those tied) reflecting the tied score achieved in the shortest amount of time will be declared the potential winner.

PRIZES: Weekly Prizes, six hundred (600): 50 per Weekly Game Play Period – $25 BWW gift card, terms and conditions apply. Approximate Retail Value (“ARV”) of each Weekly Prize: $25. Grand Prizes, six (6): three (3) per Grand Prize Game Play Period – A three (3) day/two (2) night trip for winner and one (1) guest to the Buffalo Wild Wings Bowl™ in Tempe, AZ. Trip package includes roundtrip coach-class air transportation for two (2) from a major U.S. gateway nearest winner’s home (determined by Sponsor in its sole discretion) to Tempe, Arizona; two (2) nights standard accommodations at a hotel to be determined by the Sponsor (single room, double occupancy); two (2) tickets to the Buffalo Wild Wings Bowl™ (ticket level to be determined by the Sponsor); two (2) tickets to the Buffalo Wild Wings Tablegate; $1,000 spending money, awarded in the form of a check; roundtrip ground transportation to and from the destination airport, hotel and Bowl game; and a $200 Coke Zero/Buffalo Wild Wings prize pack. Winners must be willing and able to travel between December 27, 2013 and December 29, 2013. ARV: $5,000.00 each. Winner and guest must travel on the same itinerary. Actual value may vary based on air transportation fluctuations and distance between departure and destination. In the event any portion of this prize may become unavailable, that portion of the prize will not be awarded. Total ARV of all prizes: $45,000.00. Prizes are nontransferable, except at Sponsor’s sole discretion. Prize details and availability are subject to change, in which case Sponsor may substitute a prize of equal or greater value. No substitutions or cash redemptions, except at Sponsor’s sole discretion. Grand Prize Winners are responsible for all necessary immunizations, travel authorizations, medical and travel insurance (and all other insurance), valid travel documents (i.e., valid photo ID) and all expenses and costs, not expressly listed above, including, but not limited to, taxes, tips, meals, entertainment, transfers and transportation. Winner and guest are responsible for transportation to and from his/her home to the airport. If the guest of the Grand Prize winner is a minor, he/she must be accompanied at all times by his/her parent or legal guardian (whose costs of travel and attendance at the Buffalo Wild Wings Bowl™ are the sole responsibility of the parent or legal guardian, unless the parent or legal guardian is the Grand Prize Winner). All Grand Prize travel must be completed on dates specified by Sponsor or prize will be forfeited. Dates of departure and return are subject to change. Certain restrictions and blackout dates may apply. Seat selection and timing of trip subject to availability and confirmation of reservations. No refunds or credit for changes are allowed. Awarding of all Prizes is subject to verification of all required Affidavit of Eligibility, Waiver of Liability and Publicity Release Forms and compliance with these Official Rules.

CLAIMING PRIZES: Sponsor will attempt to send Weekly Prize to eligible verified winners via email to the email address provided during registration within approximately 3–7 business days of each Weekly Period. Weekly Prize winners may be subject to verification by Sponsor. Sponsor not responsible for lost, delayed, misdirected or returned Weekly Prize notifications. Return of any prize/prize notification as undeliverable will result in disqualification and an alternate winner may be selected, time permitting. Alternate selection of Weekly Winner will be determined by the next highest Weekly Score during the applicable Weekly Game Play Period. Grand Prize Winners must complete, sign and return the Affidavit of Eligibility, Waiver of Liability and Publicity Release Forms within seven (7) business days of receipt of written prize notification or Prize will be forfeited. By signing and returning an Affidavit of Eligibility, Waiver of Liability and Publicity Release, each Grand Prize winner agrees to be subject to a personal background check. In the event of noncompliance with these Official Rules, if prize notification or attempted notification is returned as undeliverable, if a winner is deemed ineligible for any reason, or Prize winner declines prize offered, prize will be forfeited and awarded to the next highest Cumulative Score. Prize will be awarded provided a sufficient number of eligible Entries are received, but in no event will Sponsor award more prizes than are provided for in these Official Rules. Guests (or parent or legal guardian in the event guest is a minor) must sign a Travel Companion form within seven (7) days of winner’s receipt of written prize notification. By participating in the Promotion, all participants acknowledge compliance with and agree to be bound by these Official Rules, the decisions of Sponsor, which are final in all respects, and all federal, state, and local laws and regulations.

CONDITIONS: All federal, state and local taxes are the sole responsibility of winners. All federal, state and local laws and regulations apply. Winners grant Sponsor a royalty-free worldwide right and license to use and publish his/her name, likeness or identity (“Likeness”), including, but not limited to, first name, first initial of last name, city/town and state of residence in connection with the Promotion. Acceptance of a prize constitutes permission for Sponsor and its affiliates to use winners’ Likeness solely for advertising and promotional purposes as Sponsor so determines without notice or further compensation, except where prohibited by law. By participating in the Promotion, winners agree to release and hold the Promotion Entities, Valley of the Sun Bowl Foundation and its related entities, ESPN Internet Ventures and their respective directors, officers, employees, affiliates and assigns, harmless against any and all claims and liability arising out of Promotion participation and (if applicable) acceptance/use of the prize and prize related activity. Entrants assume all liability for any injury or damage caused, or claimed to be caused by participation in this Promotion or acceptance/use of any prize or prize related activity. By Participating in this Promotion, entrants agree to be bound by the Official Rules and the decisions of Sponsor. Sponsor is not responsible for any typographical or other errors in the printing, the offering, the announcement of any prize, or in the administration of the Promotion. Sponsor and its Promotion Entities reserve the right, in their sole discretion to modify, terminate or suspend this Promotion should viruses, bugs, technical errors/problems, unauthorized human intervention or other similar causes corrupt or impair the administration, security or fairness of the Promotion (“Disruption”). In the event the Promotion is subject to Disruption, Sponsor may award the un-awarded prizes via a random drawing from among all eligible registered participants who successfully completed at least one Game during the corresponding Weekly Game Play Period, provided the Disruption does not prevent this process. Notice of Sponsor action in connection with Disruption shall be posted at www.Buffalowildwings.com/bigkickchallenge. Sponsor is not responsible for interrupted or unavailable network, server or other connections, miscommunications, failed telephone, computer hardware, software and other technical failures of any kind, including injury or damage to any person's Mobile Device relating to or resulting from participating in or experiencing any materials in connection with the Promotion. Sponsor is not responsible for any human error that may occur in the processing of the Promotion or any Game play/score tally, nor are they responsible for any error, omission, interruption, deletion, defect, communications line failure, theft or destruction of, unauthorized access to, delay in operation, transmission, or distribution of, or alteration of, Game play procedure, Stickers, Bonus Kicks, Game Scores, whether caused by the participant or otherwise, any of the equipment or programming associated with or utilized in this Promotion, or otherwise. Sponsor reserves the right, in their sole discretion, to disqualify any individual found to be tampering with the Game process or the operation of the Promotion; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner or with intent to annoy, abuse, threaten or harass any other person. Any use of robotic, automatic, programmed or similar Game play methods will void all such plays and entrant will be disqualified. Any attempt by any entrant to submit Potential Scores using multiple/different identities or any other methods will void all such Game plays, and that entrant may be disqualified. Potential Scores generated by script, macro or other automated means or which subvert the Potential Scoring process will be void. In the event of a dispute, all Game plays will be deemed to have been submitted by the owner of the email account associated with registration for those Games. For these purposes, an email account holder shall mean the natural person assigned to such email account by the organization responsible for assigning email addresses for the associated domain. INTERNET CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW INCLUDING CRIMINAL PROSECUTION. ESPN, ESPN Internet Ventures and ESPN College GameDay are not sponsors of this promotion.

DISPUTE RESOLUTION/CHOICE OF LAW: All decisions of the Sponsor with regard to this Promotion are final. Except where prohibited, each entrant and winner accepting a prize agrees that: (i) all issues and questions concerning these rules shall be governed by Georgia law without giving effect to any principles of conflicts of law of any jurisdiction; (ii) any and all disputes, claims and causes of action at law or in equity arising out of or relating to this Promotion or any prize awarded shall be (A) resolved individually, without resort to any form of class action; and (B) filed only in the state courts situated in Georgia, and entrant hereby consents and submits to the personal jurisdiction of such courts for the purposes of litigating any such disputes, claims or causes of action; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees; and (iv) under no circumstances will any entrant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.