Not having been schooled in any artistic class, Jeffrey Patrick Lui relied on his own diligence and perseverance to teach himself what was initially to him an intensely interesting hobby. Armed with an old Canon AV-1 that both his father and brother used, he burned through rolls of film, making lots of mistakes but also learning a lot of lessons along the way. Both the Internet and the local bookstore became his source of information and inspiration, as he learned more advanced techniques. In 2008, he attended one of Jo Avila’s classes, basically confirming that he already knew what he needed to know, and of course learning a new thing or two along the way. He continues with his journey of learning and self-dicovery, as he has learned through the years that practice really does make perfect.

As much as possible, we try to adhere to industry standard pricing rates. Charging too high or too low does the industry no good. Charging too high over burdens the customers. Charging too low, however, undercuts other photographers and devalues the industry, as well as giving the wrong idea to clients that quality photography services is cheap. Certainly, a lot of photograhers out there are definitely more skilled than uncle Joe and his digicam, and the years of practice, hard work, and investments must be properly compensated for.

We believe that the photography industry is not an industry where cheaper is better, but rather an industry where clients can shop for a photographer not based on price, but on the skill, quality, and professionalism of a photographer. Indeed, in the photography industry, you get what you pay for.

To learn more about usage fees, download this short presentation (PDF, ODP)

About Our Gear…

Here at LUI Studios, it’s all about imagination. Because we believe that the look of the final photo is all that matters. And when we’ve thought that out, only then do we think of how to do it. The shoot might need just one strobe. Or it might need ten. I doubt the great Renaissance painters thought of a painting in terms of what colors of paint they had on their workbench. And neither do we think of a project in terms of equipment. And that is why we continually invest in better and more equipment. Whatever we don’t have, we rent, we substitute, or we make our own. Our inventory is a product of that philosophy.

Doing a controlled shoot in a studio is good. Having lighting control outdoors is better. But being able to shoot on-location as comfortably as if it were in our studios no matter the situation tops it all. We make it a point to always be ready to roll, from portable lighting and lightweight lightstands to rolling cases that we could use to carry-on our equipment onto a plane. And it also doesn’t matter if it’s sunny, raining, snowing, or even underwater because we also have solutions for such eventualities (although we can’t handle being submerged in strong floods yet as of the moment :P)