Amazon Fashion Welcomes 10 Crosby Derek Lam

Shopping for 10 Crosby Derek Lam just became an even more enjoyable experience now that you can get it via Amazon's new editorial-focused e-shop. The store features the brand's Spring 2013 lookbook (which stars Emily Weiss of Into the Gloss), a campaign video, design director Elizabeth Giardina's five favorite picks, and an exclusive interview with Lam. After you get your Lam fix, you can score 16 pieces from the latest collection.

"When we think of what's next, we think of ourselves," Cathy Beaudoin, the president of Amazon Fashion, told WWD. "We want to raise our own bar for presentation and innovation around the shopping experience, and partnerships like this one that elevate the whole experience give her content that she might not have [received] otherwise, and immerse and shop the brand in a way that she can't today."

Will Amazon be the next Yoox, Shopbop, or even NET-A-PORTER? We'll have to wait (credit card in hand) and see.