Story

She was one of those quirky aunts whose life was one of adventure and we always loved hearing stories about her travels around the world. No matter where she found herself, she always insisted on wearing the finest British clothes, which were as hardy as she was.

Everyone adored Alice's outfits and asked about them. She had the rare talent of blending contrasting elements and making them look effortlessly stylish. She would often disappear for months in her never-ending search for rare and remarkable clothes.

Years later we found great aunt Alice's many clothes trunks in the attic. The fabrics and finish were still as exquisite as the day they had been made; it was only then we realized that she made all the clothes herself.

Sadly great aunt Alice is no longer with us but we're passionate about making our clothing as extraordinary as hers. All our unique designs are specially created for you and your very own adventures in wonderland.

Amanda & Nico

London, September 2015

Craft

DESIGN

We do vintage style fashion with a modern edge. Everything we design, we design from scratch. Like people, garments have their own distinct personality; this is why we give all our styles a name. We are quintessentially British in our approach to fashion and cannot hide our South-London heritage.

FABRICS

All our fabrics are handpicked and tested by experienced textile engineers to ensure the best quality. All fabrics are sourced ethically and with utmost care. We want to create pieces that last a lifetime and beyond and can be enjoyed by generations to come.

SLOW FASHION

Fast fashion made people forget how much time and effort goes into a well-designed high quality garment. At Alice's Pig we do slow fashion. We only design a maximum of 80 styles each year to guarantee the best quality possible for our customers. Every style is a statement piece and gets the attention and care it deserves.

DEVELOPMENT MULES

All our styles are test-worn before we produce them. Fashion conscious girls who live adventurous lives around the globe test-wear all our styles loud, proud and often. If they find even the tiniest flaw in the styles, we go back to the drawing board until we are absolutely convinced about construction, fit and quality.

Ethics

We have close working relationships with our business partners and would never knowingly work with people who do not show respect and decency to their employees. We don't cut corners, and we don't accept that working conditions are something to compromise on to save a few pennies.

Equally, our staff are our biggest asset. Employees at Alice's Pig are all given one "Innovation Day" per week where they can work from home on a project that helps develop their skills, career and sense of fulfillment.

We simply refuse be part of the exploitation of workers that is, unfortunately, still all too common in the fashion industry. We don't think you want to be part of it either.

The London Fashion Pub Crawl

Here´s the thing. We were trying hard to come up with a nice theme for our AW photo shoot. It should be something fun, visual and quintessential London. After nights of heavy brainstorming, research and drunk arguments we finally had a plan: We would combine our two big passions and do a Fashion pub-crawl! After all London is the best place in the whole world to have a pint in cosy historic pubs (sorry, Dublin).

Then there was another challenge: There are more than 7.000 pubs in Greater London and how on earth would we find the ten best ones for our little fashion crawl?! Well, lucky are those who have friends who are connoisseurs of the London pub life. So we did a survey with all our mates about the best pubs that are in walking distance from Fleet Street (which is after all the oldest part of London) and picked the 10 pubs that got most votes.

So on one wet and dreary December morning we took our gorgeous model Freya and started to walk the pubs.

And here they are:

Ye old Mitre

Our first stop was Ye old Mitre, a wonderful historic London pub set in Ely Court. Originally built in 1546, Henry VIII himself was married in St.Ethelredas next door and his daughter, Queen Elizabeth, is said to have danced around the cherry tree at our door with Sir Christopher Hatton. In nice vintage style fashion of course.

With that wealth of history, we decided to style Freya royally in a leopard cape. Oh, and we had our first pint of ale as it was already 9.30am.

Fox & Anchor

Next stop was the fabulous Fox & Anchor at Smithfield Market. This pub originates from the late Victorian era and has been serving the traders of Smithfield market for years.

Grand mahogany doors, etched glass and heavy brass make this place a heaven for all lovers of historic pubs. Since this was originally a London Gin joint, Freya had her first Gin-based Martini.

Jerusalem Tavern

Next stop was the glorious The Jerusalem Tavern, which is located in Britton Street, Clerkenwell. Named after the Priory of St. John of Jerusalem (founded in 1140) the Tavern has occupied several sites in the area since the 14th century and the current building dates from 1720.

We immediately felt moved back centuries in time and the wooden floors looked like they endured centuries of spilled pints. Marvelous! Freya had her ale in an antique tin cup of course.

The Three Kings

Then we went next door to the fabulous Three Kings in Clerkenwell. This place is equipped with a fabulous jukebox, hand-signed baseball cards everywhere, a big fire and a huge rhino head staring from the wall. Yes, a rhino!

To do justice to this eclectic interior, we decided to style Freya in a Marlene Dietrich pose. Yeah!

Betsey Trotwood

Next stop was the Betsey Trotwood, which is one of our favourite stand-up comedy and folk night places. The name is derived from the Charles Dicken´s character in David Copperfield. In the book Betsey has an unfavourable view of men and boys as a worthless husband earlier in life has abandoned her. Poor Betsey.

Well, the pub is actually spectacularly good with its three floors and super long counter. Oh, and have you seen the image of John Wayne in the back?! Freya wears a long red lace dress. A true statement piece.

Dana's Dallas

Elegant winter coat made of a thick wool blend. This classic bestseller from Alice's Pig and a true statement coat comes in green, blue and pink tartan. The Dallas coat features deep side pockets and its full skirt gives it a playful flow. Silky viscose lining and vintage style buttons finish off the look.

Dawn's Django

Our Alice's Pig wardrobe statement piece, the modern tartan skirt is back! Dawn's Django comes in a bright yellow and blue check. Its wrap style with a slit at the front and kilt style fastenings creates the modern update of the scottish kilt.

Willow's Wonderland

This draped and pleated statement dress is a true Alice's Pig classic. Willow's Wonderland comes in a woodland floral chiffon. This dress comes with a self tie waistband, waterfall sleeves and slip dress lining. Oh, and it has three layers plus a lining.

Debbie's Dallas

Elegant winter coat made of thick wool blend fabric. A statement coat in red and blue tartan fabric this coat features deep side pockets and a full pleated skirt which gives it a playful flow. Silky viscose contrast lining and vintage buttons add to your wardrobe for cold winter walks.

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Returns

Our vintage style fashion is of the highest quality. However, we promise to refund any items that you are not completely happy with when you return it to us in saleable condition by post within 14 days of delivery.

We promise to refund faulty items, or items that become faulty soon after delivery, if they are returned to us by post within 28 days of delivery. We will also refund the delivery costs of returning faulty items.

All return should be sent by recorded delivery. Refunds will be credited to your original method of payment.