What They’re Thinking: David B. Lorsch

My first job in the CE industry was working in a warehouse of Musicraft in Chicago. I was a stock boy. I'd pull systems, receivers, speakers, wire, disc washers and turntables. The turntable had to be assembled: the base, dust cover, hinges; mount the phono cartridge. Then we'd have to cram these huge systems into a Ford Pinto or a Chevy Vega. I just liked to hang out in stereo stores. At 15, it was a good way to be.

Right now, figuring out what I'm going to be when I grow up is my greatest challenge. I dropped out of life when I was 26. And now I'm going to drop out again at 48.

When I was 26, I was a sales manager of a $50 million manufacturer’s rep company. I was working too hard, too many hours. I was burned out. I walked into the owner’s office and said, “I’m going to quit; I’m going around the world.” He said, “Take a month off.” But I told him that wasn't going to do it. So I disappeared for 6 months. It took a few years to put my career back on track and get it back to where it was before I left.

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