After attending the workshop about specialist medicine & case management this morning we can conclude saying that the right values for a patient centered attention in medical tourism are: universality + access + good quality + care + equity + solidarity. This combined with good marketing solutions such as a web marketing strategy, powerful partners, a strong Doctors network, media advertising and the power of worth of mouth are key factors to succeed within the medical travel sector.

The European Medical Travel Conference 2011 starts today in Barcelona. ETMC aims to connect people to global health solutions. Ideas, lectures, innovation, discussion, negotiation, partnerships: EMTC2011 is the platform that helps ideas come alive to help the innovation and growth of the medical tourism industry.