GRAMMY-nominated singer/songwriter Aloe Blacc releases his new song, “King is Born,” today, July 11, on XIX Recordings/Interscope Records. The anthemic first single from Blacc’s forthcoming album is available at digital retailers today.

“King Is Born” will be used as the sound track on the promotional spot for the upcoming showdown between legendary boxing champion Floyd “Money” Mayweather and UFC Champion “The Notorious” Conor McGregor. Blacc’s first ever performance of “King Is Born” will take place at STAPLES Center in Los Angeles today, July 11, during the first stop of an international press tour where the two fighters will square off for the very first time. Mayweather vs. McGregor will take place Saturday, August 26 at T-Mobile Arena in Las Vegas. The pay-per-view telecast and will be produced and distributed by SHOWTIME PPV®.

With “Wake Me Up”—the mega-hit Aloe Blacc sang and co-wrote for Swedish DJ Avicii and saw climb to #1 in over 100 countries across the globe— the GRAMMY-nominated singer/songwriter proved he has an irresistible power to capture the complexities of human emotion. Blacc’s third solo album Lift Your Spirit (XIX Recordings/Interscope Records) pushed further into a folk/soul/pop fusion that’s both undeniably joyful and eye-opening in message. Adding an of-the-moment twist to the music of legends like Sly Stone and Stevie Wonder, Lift Your Spirit was built on songs that pair Blacc’s poetic yet incisive lyrics with huge hooks and relentless feel-good grooves. Featuring the hit single “The Man,” a song that topped the charts with sales of more than 2.7 million, Lift Your Spiritreceived a GRAMMY nomination for Best R&B Album at the 57th Grammy Awards. With “Wake Me Up” having sold close to 5 million copies in the U.S. and streamed half a billion plays, Blacc notes that one of his main ambitions is to use his popularity to affect social change while continuing to infuse his music with a mindful positivity. Blacc is currently working on his new album.