529

0

0

Marketing and promotions staff unveil merchandise that they plan to offer in 1992 in connection with cigarette purchases. The theme-based merchandise will be available for free with single pack and carton purchase as well as on a bounce back order basis. Brands with these promotional items include Marlboro, Benson and Hedges, Virginia Slims, Cambridge, Bucks, Alpine, Next and Parliament. Topics: tobacco, cigarette, promotions, promotional merchandise, young adult smoker, male, female,...

635

0

0

Focus group of African American Newport smokers held in New Jersey discussing issues such as menthol cigarettes, their decision to smoke Newports, and perceptions of smokers of various brands of cigarettes. Also mentioned was Newport's availability for purchase as a single or loosy cigarette. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Topics: tobacco, cigarette, marketing research, cigarette brands, menthol cigarette, alcoholic beverage,...

150

0

0

Jim Johnston addresses his first breakfast meeting of managers. He talks about R.J.Reynolds' strengths and weaknesses, his vision for the company and what is needed to implement that vision. He points to problems confronting RJR including an acceleration in the rate of decline of smokers, an increase in prices by Philip Morris, an increase in state excise taxes, a decline in the social acceptability of smoking, the aging of the RJR customer base, their customers switching to competitors' lower... Topics: tobacco, cigarette, business activity, cigarette brands, product development, young adult smoker,...

176

0

0

Narrated slide show including such issues as the challenges facing the tobacco industry, a historical report on sales and volumes, the price value market segment, and a demographic report on Philip Morris' customers. It is acknowledged that a strong young adult market share is key to maintaining market position and that it is easier and ultimately more beneficial to recruit young, new smokers rather than getting older smokers to change brands. Click Here to View Part 1 Click Here to View Part 2 Topics: tobacco, cigarette, tobacco industry, mass media, Surgeon General, anti-smoking advocacy,...

574

0

0

Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Topics: tobacco, cigarette, cigarette brands, young adult smoker, young adult male smoker, low yield...

548

0

0

Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Topics: tobacco, cigarette, cigarette brands, young adult smoker, young adult male smoker, low yield...

165

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

190

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

219

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

143

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

314

1

0

Presentations, with slides and video, on the 1993 marketing plans for various cigarette brands made by Lorillard. Special issues included the relatively new use of direct marketing to cigarette smokers, pricing, and the history of Old Gold's marketing firsts (Voice from the Sky airplane promotion, television sponsorship, etc.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Topics: tobacco, cigarette, cigarette brands, marketing, advertising, promotions, sales, low yield...

270

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

153

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

152

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

169

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

209

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

130

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

159

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

159

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

206

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

203

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...

324

0

0

Interviews with Edward A. Horrigan, Jr. about R. J. Reynolds ad campaign calling for “an open debate on the question of smoking and health,” also includes his debates with John Benzhaf and other anti-smoking advocates. Topics: tobacco, cigarette, television, advertising, warning label, lung cancer, youth, young adult smoker,...

298

0

0

Victor Lindsley presents Lorillard's 1993 marketing plan for the Newport brand. Includes discussion of marketing to prison inmates and an audiovisual presentation on marketing in various venues such as clubs, street fairs and on the street. Click Here to View Part 1 Click Here to View Part 2 Topics: tobacco, cigarette, menthol cigarette, African American, young adult smoker, marketing, cigarette...

147

0

0

Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the... Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...