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Facebook doesn’t like bots or other automated services that would bother its 800 million user-base. The platform expects civilized and uninterested human interaction and will not hesitate to chop down heads in some cases.

First, let’s define the term Ecological Footprint

The ecological footprint is a measure of human demand on the Earth’s ecosystems. It is a standardized measure of demand for natural capital that may be contrasted with the planet’s ecological capacity to regenerate. It represents the amount of biologically productive land and sea area necessary to supply the resources a human population consumes, and to assimilate associated waste.

Wikipedia

An ecological footprint is the measure of how much of earth’s biological capacity is required by an individual, group, or activity.

Basically Out-of-Home (OOH) advertising is about reaching target consumers while out at work, travelling, in transit, shopping or socializing. DOOH is its Digital offspring.

According to a Posterscope USA OOH consumer survey, 23% of 18-34s search while on the street; 26% search while travelling on a bus/train/car; and 26% shop while on their mobile. This trend is not only an American exclusive. It is being experienced almost everywhere, like in South Africa poised to become the World’s 16th OOH market with revenues of the order of R5.1 Billion. South Africa also tops the continent in terms of digitized OOH sector, with a R1.7 billion-worth market. Continue reading →