Rajinikanth-Akshay Kumar's 2.0 Telugu rights sold for a whopping price

Superstar Rajinikanth and Akshay Kumar-starrer 2.0 is slated to release on January 25, 2018.

Unargubaly, superstar Rajinikanth's 2.0 is the most anticipated Indian film ever. The film was supposed to hit the screens on Diwali this year, but was pushed due to pending VFX work. As per recent development, 2.0, which is currently in its post-production stage, has been sold for a record price in Andhra Pradesh and Telangana.

Raju Mahalingam, creative head of Lyca Productions took to Twitter to share the news. The Global Cinemas has bought the distributions rights of 2.0 in Andhra Pradesh and Telangana.

2.0 - SOLD OUT for a Whopping Price !! AP and Telangana !!! Lyca Productions & Global Cinema partnership is a "History in the Making"!!! pic.twitter.com/mzxts7NiVj

Earlier to this, 2.0's satellite rights was bagged by Zee Network for a whopping price of Rs 110 crore. Made on a budget of Rs 400 crore, the theatre owners and distributors are expecting high returns, as it stars two pan-Indian stars --Rajinikanth and Akshay Kumar.

As part of promotions, a 100-foot hot-air balloon adorned with life-sized images of Rajinikanth and actor Akshay Kumar will travel around the world. The balloon will fly to many cities and countries like London, Dubai and Australia among others as part of the promotional drive. In June, the balloon was snapped at Hollywood signage in Los Angeles.

Directed by Shankar, 2.0 is likely to release in over 7000 screens worldwide. Academy Award-winning composer AR Rahman is on board for the film, which also stars Amy Jackson, Sudhanshu Pandey and Adil Hussain in pivotal roles.