February Blog Roundup - Google Adwords

Plenty to digest in this months Google Adwords blog roundup. Plenty of new feature launches and upgrades to test out if you haven't done so already, this SEO marketing company France has been busy this month getting over the busy winter period and integrating these new features into their everyday office life. New features include, longer headlines for certain ads, new rotation settings for ad distribution and the merging preview and diagnosis feature.

Location extensions: putting your business on the mapLaunch of new extension to Google Location finder in Adwords. With standard search engine results being marked with a red pin in Google maps to the right of your search results ads will have their results shown with a distinctive blue pin.

Automated rules now available to all advertisersEnd of last year Google Adwords announced the limited release of its Adwords automated rules. This new feature allowed users to schedule automatic changes to their Adwords account set by them and hopefully save time. This has now been made a permanent feature and is available to everyone.

Show ads that are most likely to receive conversions more oftenNew rotation setting is launched allowing advertisers the option to optimise for conversions. Whereas before you only had two options, Optimise for Clicks and Rotate now users can rotate on the basis of conversions the ads that are more likely to produce results.

Ad Preview and Diagnosis: Together at LastAdvertisers can now preview and diagnose them in one location, this allows users to see their ad whilst its telling you if your ad is being shown for that search and if not why not.