books.google.com - A happy customer is the best asset company can have. In any business, it is essential that you develop an effective program to ensure that your patrons are satisfied with your product or service. Most businesses today realize the fundamental importance of good customer relations, but many are unaware...http://books.google.com/books/about/Keeping_Customers_Happy.html?id=cFEUAQAAMAAJ&utm_source=gb-gplus-shareKeeping Customers Happy

Keeping Customers Happy: Strategies for Success

A happy customer is the best asset company can have. In any business, it is essential that you develop an effective program to ensure that your patrons are satisfied with your product or service. Most businesses today realize the fundamental importance of good customer relations, but many are unaware of what is needed to achieve them. This book helps you develop a winning program that will keep your customers happy and coming back. "Good hands-on advice". National Federation of Independent Business Foundation