I’m Sorry… Will You Read This?

I hate to bother you but could you do me a favor and read my blog post? Sorry to interrupt but I’d love to hear your feedback. I really don’t want to be a pain. Does this sound like you?

Do you walk around and apologize all of the time? Even when you haven’t done anything wrong?

You may be doing this without even realizing it, like I was. Then I saw the above Pantene ad entitled Not Sorry, and it made me think about my interactions, both professional and personal. While this issue is more common to women, it can affect anyone.

Here’s the problem: constantly apologizing makes you appear unsure of yourself and weak — two things you don’t want to project in the business world (or life for that matter). It also leaves others with the impression that you’re always messing up, which you’re not.

So if you make a mistake, apologize for it. If not, leave the apologizing to someone else.

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About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you.
Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

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4 thoughts on “I’m Sorry… Will You Read This?”

The corollary of this problem is the unnecessary platitude-giver, who is always saying insincerely flattering things. Don’t apologize for things that don’t require apology, and for God’s sake, please DO NOT offer kudos when they are truly not deserved. Good post, Jaime.