Choosing the Appropriate Anchor Text in Post-Penguin World

What do you need to obtain? Link diversity. These days, you should mix it up when choosing keywords and anchor texts for SEO campaign. If you use the same keywords over and over again to link to your website, you will get a Google penalty very quickly. Being “natural” is important. More than ever! Think this way: if people link to your website, are main keywords what they use? Or do they use, for example: this website, click here, buy now and similar anchor texts. When you use the same anchor text over and over again, Google will smell your unnatural backlink pattern. So, to avoid that, here are some of the example of anchor text we recommend you to use:

right here

over here

learn more here

learn more

read more

read what sbd said

a fantastic read

we were reading this

click here

click this

this post

this article

here

dig this

link

this hyperlink

see

check it out

useful post to read

weblink

over at this site

the latest blog post

top article

watch this video

do you think the same

do you agree

he said

she said

they said

look what I found

more

more information

for more information

for example

this blog

check this website

Also, there is another useful trick. You can use a domain name as an anchor text, of course, if the name has the variations or exact key words. Use the domain name with or without http and www. For example:

http://www.mywebsite.net

www.mywebsite.net

mywebsite.net

Also, you can check main keywords you would like to use. Don’t pick those most popular words for the anchor text. However, don’t pick words with no popularity at all. Try to find something in between these two extremes. Anchor text should receive traffic, still look for lower competition solutions.

For more information on this problem and how to solve these problems, check out Scott’s Blog.