BloombergTV's New Docu Series Kicks Off Tonight With Mark Zuckerberg Rivals The Winklevoss Twins

BloombergTV is trying to get a piece of CNBC's
business-documentary turf with a new show called "Bloomberg Game
Changers."

The 11-episode, 30-minute series premieres tonight at 9 p.m. with
an episode about the controversial founding of Facebook, which
airs months ahead of a documentary CNBC is currently developing
on the same subject.

Facebook CEO Mark Zuckerberg declined to participate, just as he
did with Aaron Sorkin and David Fincher's new blockbuster film,
"The Social Network." But Zuckerberg's arch rivals, twin brothers
Cameron and Tyler Winklevoss, who are suing Zuckerberg for
allegedly stealing their source code, were more than happy to
share their side of the story for the show. Host Margaret Brennan
taped her interview with them this morning. Business Insider
deputy editor Nicholas Carlson, who has written extensively about the founding of Facebook, is also featured in
tonight's episode.

CNBC has succeeded in attracting viewers outside of its standard
daytime audience of financial professionals by airing
documentaries on sexy topics like porn and pot in the evening.

"Game Changers" seems to be going for the same with profile
subjects you wouldn't expect to see on BloombergTV's business day
programming, like Jon Stewart, Jay-Z and Anna Wintour. Other
future episodes will feature Steve Jobs, Craig Newmark, and
Google co-founders Sergey Brin and Larry Page.