Valvoline Instant Oil Change has many competitors in the quick lube industry. Besides other large lube franchisers, it competes against automotive service centers, tire stores, and car dealerships. In addition, carmakers continue to recommend longer intervals between oil changes, creating headwinds for the lube industry. Despite all this competition, Valvoline Instant Oil Change is the second-largest quick lube chain in the United States, serving about 11 million customers a year.