Social Media is your word-of-mouth in todays world. Connecting it to your website your blog post will be your mouth piece to promote your product or what you do.

2. Use all social networks.

You may have a social network that you prefer over others, but it doesn’t mean that all of your followers feel that way.

If you want to be successful with social media, then you need to post across all networks.

This means having and maintaining an account with all of the big social media sites, including Twitter,

LinkedIn, Facebook and Instagram.

3. Format content to optimize for each platform.

Maintaining accounts across all of the major social media platforms doesn’t mean posting the same thing on four different sites every day. It means formatting content specifically meant for each platform.

You need photos for Instagram, long posts for LinkedIn, videos and memes for Facebook and short and snappy announcements for Twitter. All of your posts should be different, even if they are delivering the same message.

4. Push on those networks that really work well.

There are some networks that are going to work better for you than others. When you find that network that really works for your specific type of business and your specific type of customer, then you need to really push on that network and take advantage of the opportunity.

When it comes to building a strong social media presence, getting likes and follows is great. However, it’s about more than just the number of responses each of your posts get. You may be tempted to deliver a post that simply gets a lot of attention, but that will do nothing for your brand if you don’t make sure that the content aligns with your message. Everything needs to fit within your brand identity and promote what it is that you’re trying to say to the world.