Adorama to “Transform” For Fashion Week

New York retailer Adorama said this week that it will transform its store for the upcoming New York Fashion Week. Adorama is teaming up with Manufacture New York (MNY) to turn Adorama’s store into an “integrated showroom, retail and event space concept called MNY 55.”

Adorama is located at 55 West 17th Street. Fashion Week runs from Jan. 28 through Feb. 12.

“Fashion Week is one of the most pivotal events in New York that makes our city truly iconic; we’re very excited to be a part of it,” Anne Cahill, professional markets director, Adorama, said as part of the announcement.

“As a Manufacture New York sponsor, we have the unique opportunity to collaborate with some of the most creative minds in the industry. From providing the space they need to produce these innovative events to supporting professional photographers and videographers, we’re thrilled to play a role in the evolution of New York Fashion Week with an organization that is helping to change the landscape of this fascinating industry.”