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It takes a lot of work to make a website a success. That’s why website development is considered the most intricate part of creating a website. There are all kinds of different considerations that need to be made. In most cases where developing a website is the collaborative effort of a team, the tasks are usually broken down, with each department being given its own task, and a timeframe when the task should be completed. The web design department is tasked with the very important task of creating the visual elements of the website which is what the user will see what the user will see when they visit the site. They also do some back-end programming which is rather technical, but of importance to this context is the visual working of the design team.

Creating something that is unique and rich in graphic details is importance, especially for a website that hopes to compete in a niche that already has established successful websites. It needs to bring something new to the table, and that is dependent on the level of creativity that the designers have. The layout of the website has to be intuitive, appealing, inspiring, but without too much complexity such that the site takes too long to load. This combination is hard to pull off, but not impossible. One thing that makes a website more appealing, besides a colorful layout that has a perfect color combination which is consistent with the logo designed for the website, is the multimedia detail it has.

It is said that a picture is worth a thousand words, and in the context of a website, it is worth a thousand more. A website hoping to make its mark in the internet and that is targeting a niche that is informal, the use of images, videos, 3D models, animations, is mandatory. Even when there is content, inclusion of an image helps pass the message in a much better way. Other multimedia additions can be included, but the constant thing has to be the content. Including a picture without having a few lines of sentence to back it up does not achieve much. A balance has to be created between the use of multimedia, and the use of content. There should not be increased use of one, at the apparent expense of the other. If the possibility of including large images does not exist, then a zooming tool can be included for the sake of the readers that want a bigger image when only a thumbnail is presented.

Repeated tests have to be carried out to ensure that any additions included in the site will not affect its performance. The website should remain visible on different browsers, each of them loading the additions included, and retaining an optimum loading time, ensuring that there are no sections of the website that take too long to load. For any website to retain success it needs to have the multimedia. The exception is with academic sites which have a primary focus of providing information.