2nd annual Wired 100: Positions 79-50

The audio-recognition app hit big numbers this year: one billion
songs identified and 120 million users. The service also sells more
than 300,000 songs a day. Shazam, based in London, has now gone
social with a Facebook app, and
is moving into TV-based
services.

58: EMER COLEMAN

Director of Digital Projects, Greater London
Authority

New Entry

A forceful advocate for greater openness of data in public
bodies, Coleman oversees the London Datastore and speaks regularly
at conferences. Her next project is to improve London's Wi-Fi coverage in time
for the Olympics.

57: BERNARD LIAUTAUD PARTNER, BALDERTON
CAPITAL

▼(8)

The founder of Business Objects is a partner at Balderton
Capital, a venture-capital firm with $1.9 billion (£1.2 billion)
under management. Investments include cloud-computing firm Abiquo
and Scytl, a developer of online-voting technology.

56: RORY SUTHERLAND

Vice Chairman, Ogilvy UK

▼(52)

The regular TED
speaker, outgoing president of the Institute of Practitioners in
Advertising and vice-chairman of OgilvyOne London recently called
for "more hard science" in marketing -- such as boosting
behavioural economics in UK agencies.

55: TOM HULME

Design Director, Ideo; Referrer at HackFwd

New Entry

Hulme is behind OpenIDEO, a crowdsourcing innovation platform
with early adopters including Jamie Oliver and Sony. He is an
in-demand speaker and an angel investor in startups such as Massive
Health.

54: IAN LIVINGSTONE

Life President, Eidos

▲(67)

The Eidos founder co-authored the government-sponsored skills
review into the UK games industry this
year, along with Double Negative's Alex Hope. He's now advising the
Cabinet on how to help the industry grow by using apps, consoles
and the internet.

53: MICHAEL BIRCH

Cofounder Bebo

New Entry

With stakes in around 30 companies, Birch has recently invested in Punktillo, a social-media
startup agency. In March he also launched a political-networking
site, Jolitics. Policy proposals will be debated, and any that get
enough support will be sent to the voters' MPs.

"In five to ten years, there will be as many apps as there are
websites," says Ilja Laurs, CEO of independent app store GetJar. "There will be apps for everything: washing
machines, microwaves, cars."

More than 1.7 billion apps have been downloaded from GetJar,
making it second only to Apple. It offers more than 140,000
mobile-phone apps and supports around 2,500 devices, including Nokia, BlackBerry, Windows Mobile and Android.

Unlike closed app stores, GetJar does not tax developers 30
percent for a transaction. Instead, it uses a pay-per-download
model, in which developers bid for ad slots on the site, as with Google AdWords. "The vertical, closed app-store model, started
by Apple and continued by Google and others, is incompatible with
the DNA of big players such as Facebook or LinkedIn," says
Laurs, 34.

Founded in 2004 in Vilnius, Lithuania, GetJar was conceived as a
small online forum for developers to test beta versions of games.
When he found that developers were also freely distributing fully
developed software, Laurs opened the site to all users and traffic
exploded, doubling every two weeks. By 2007, GetJar was attracting
investors' attention. Soon, the company opened its first office
outside Lithuania, in London, and last February GetJar secured a
further $25 million (£16 million) in funding.

"We want to disrupt the app economy. Consumers will not be able
to cope with all the closed vertical app stores; we offer an
alternative."

50: YNON KREIZ

Chairman and CEO, Endemol Group

New Entry

The head of the world's biggest independent television
production company has a tough challenge in following Big Brother,
as the company juggles a reported £2 billion debt. Unfazed, Kreiz
is focused on harnessing the commercial potential of social TV.

Check out who and where the rest of 2nd annual
Wired 100 are in our other features: