Copyright & Access

Please note that the majority of resources linked on this site are subscription databases. If you are not a member of the Ohio University Academic Community, you should check with your local library for access or search WorldCat for the database name and find a library near you.

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World Advertising Research Center (WARC)

World Advertising Research Center (WARC) “is designed for the world’s marketing services sector, and used by advertising and media agencies, research companies, media owners, marketing consultants and top business schools. WARC.com supplies its users with information in key areas critical to their success, including communications effectiveness, media planning and buying, market research and methods, and consumer insight and behaviour.” “The WARC.com database contains over 25,000 articles, case studies, research reports and summaries covering all areas of marketing communications drawn from more than 30 leading content sources worldwide.” (excerpt from About and Content sections of WARC).

WARC can be searched by keyword, and browsed by:

Product Category

Brand

Campaign Objective

Popular Searches

Company Profile

Also includes advertising profiles of over 200 companies, which contain SWOT analyses.