BMW is trying to capture a larger market share. By introducing cheaper models, they can do it. It's totally understandable from a business standpoint and I cannot fault BMW for that (every other company is doing the same thing), but as a brand, BMW has been watered down. BMW was once reserved for a certain type of driver. Now it is reserved for people who just care about the badge.

The E46 M3 and E39 M5 were the ultimate driver's cars. We will never see cars like that again.