"This week U.S. Farmers and Ranchers Alliance and the National Milk Producers Federation announced a new campaign to address the non-GMO food movement. “Straight Talk”, as the series will be called, comes on the heels of dairy giant Dannon announcing plans to move some of their brands to GMO-free in 2017. While industry experts are happy to see ag groups stepping up to the plate, some aren’t confident that it will be effective."http://www.milkbusiness.com/article/will-ag-s-straight-talk-campaign-work