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Three Case Studies1. Ultimate Frisbee – Mica2. Weston Creek Soccer – David3. ACTAS – Tara and Alex• What they are trying to achieve• How they set it up• How it has been going• How do they know FB: ACTSRS #SportRecSM

7.
Case Studies – Ultimate FrisbeeHow Social Media can lead to unexpected outcomes• Official Apology from Team Canada (aka Furious George) • What they are trying to achieve• A "highlights" (read: lowlights) reel of all the poorly spirited play • How they set it up • How it has been goingSome articles on "ultiworld" which is a new, Ultimate- • How do they knowspecific news blog:•http://ultiworld.com/wordpress/?p=658•http://ultiworld.com/wordpress/?p=672•http://ultiworld.com/wordpress/?p=894•Similar example from European Champs 2011 FB: ACTSRS #SportRecSM

8.
Case Studies – Weston Creek Soccer ClubBetter communication through social media platforms • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM

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Case Studies – ACTASUse of social media to promote major events and results • What they are trying to achieve • How they set it up • How it has been going • How do they know FB: ACTSRS #SportRecSM

12.
Social Media in contextSocial Media Tactics and Business ObjectivesIn order to decide the appropriate style of social media use, the tactic must be balanced with outcomes Social Media Business Outcome Decision/Position to choose the Tactic tactic Broadcast Get messages out and get them out to “I want as many people as possible more people than ever before, but don’t knowing about a specific service deliberately engage with people. offered by our organisation.” Connect Reach stakeholders, athletes and “I want to engage in a dialogue with, volunteers and engage with them or network with, define stakeholders.” (virtually) face to face in order to gain feedback and build relationships. Promote Stake a place in crowded markets by “I want people to know about our overtly marketing services. organisation – as a brand, as a service.” Monitor Understand what people are saying about “I want to understand what’s being you and why. said about, and by our organisation.” FB: ACTSRS #SportRecSM

13.
Building a Social Media Framework• Strategic Plan (For this session you• Communication Objectives might want to logout of any personal social• Audiences media because that’s what you’ll be using)• Platforms• Connection to other comms FB: ACTSRS #SportRecSM