Award Winning Marketing and Leadership Coach THE FASHION MAGAZINE EDITOR Editor of the first ever digital only vintage fashion magazine, Michelle Hatcher was never shy of taking the bull by the horns and striking out into a predominately male orientated world. Reshaping the publishing industry, her determination set her on a

So, how do you obtain brilliant PR? You start with the right person, and by that I mean BOTH manager and client. The pairing has to be perfect. Those who sit in their agencies thinking that all you need is a long list of press contacts and a gift of

In every city in every country, Media and PR agencies sprout out of the ground. Sitting on every creative corner of every street, they can be found nestled amongst vegan coffee lounges and minimalistic art studios like modern day gods seemingly holding the keys to profitability and success. In

Following on from Part One, let’s start Part Two by talking about the things you’ve probably do already that you think might work but actually don’t when it comes to creating your ideal path: Mood boards: Sitting down and making up a few Pinterest boards is not going to get

Did you know that being any manager of any team or department, you need to be a brilliant marketing manager first? You don’t see it? Let me explain: Marketing isn’t just for the department and it doesn’t just stop at what ever it is you are promoting to your target