About Us

32 years and counting!

Welcome to our 32nd year of serving the fishing community of Pewaukee Wisconsin and the surrounding area. I’m John, and with my beautiful wife Loie and our dog Charlie, we’d like to thank you for visiting our little corner of the Internet. We are excited about the future and look forward to meeting new customers via this website.

A lot of things have happened over 32 years. With the help of our parents, Loie and I started this business and through illness and good health, the raising of children and financial woes both good and bad, Smokey’s has always been a Pewaukee mainstay for those who like to stop by and catch up on the latest news of where the fish are biting, what bait is working the best and who’s in the doghouse with their wife over the last fishing trip. We pride ourselves in providing what you want, when you want it and at a price you can afford. We love fishing and love our customers even more.

Some of the big changes have happened in the last year. We’ve finally joined the Internet world. There have been some growing pains as we adjust to new ways to serve our customers, but we appreciate you bearing with us as we strive to meet you needs. We strive to make our customers 100% happy, so if we have not exceeded your expectations, let us know and we’ll do all we can to make it right.

Most of our products are available for immediate shipment when ordered by phone. Give us a call (262) 691-9659. We also get new products all the time and are constantly updating our online inventory so check back often if you’re looking for that special color or configuration. If you have something special in mind, send us an email and we can send you a quote for a custom built lure. Rest assured that when you place your order online, we will, in most cases, contact you within 24 hours to verify that we have it in stock and that it’s been shipped. We will call even if it’s not in stock to let you know the status of your order.

Smokey’s continues to evolve to meet the needs of you, our customer. We don’t always change fast, but we do try to always change for the good. We’ve been here 32 years and expect to be here that and many more. The people we have met in this experience are like none other we’ve ever met. They are all simply outstanding. We are thankful to each and everyone of our customers who have made Smokey’s the success that it is.

We’ve done and we’ll continue to do until something jumps up and bites you – maybe it will be a big, old muskie in Pewaukee Lake. Thanks for stopping by!