- Defining and understanding your target audience…is the first step to writing content for them.…And knowing who you're writing for,…what you'll be writing about,…and how you should be writing it, will ultimately make the…content-development process clear and simple.…Search engines, as well as users,…value rich quality and relevant content,…so it's important that you keep this in mind…before you start typing away on your ideas.…The first step is to define your target audience.…Attracting just anyone to your website isn't so hard.…It's attracting the right kind of people…and offering the right topics…in the right tone and style that's a challenge.…

A good way to start is simply to ask the following question:…Who are the people that we want visiting our site,…and what roles would they play in an organization.…From here, we can go through the exercise…of understanding how they're using online channels…and where we might be able to message or engage them.…A great tool to start off with is the…Forrester Technographics Profile tool.…

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12/15/2014

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine optimization including how to read a results page, find your ranking, and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build inbound links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.

This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.