Did you know that millennials make up a whopping one third of the U.S. population? This group, falling between the ages of 18-34, make up a huge percentage of your attendee base. But they’re a powerful audience for your events for another reason: 75% of millennials say they value experiences over things.

Better yet, they’re putting their money where their mouth is. In fact, 9 out of 10 millennials have attended at least one live event within the past 12 months — significantly up from three years ago (82%). And as they move into parenthood and their prime spending years, your millennial audience is more potent than ever. Read more at Eventbrite.