Inbound Industry Report: March 26, 2012

Brand Strategy

med up with The Values Institute at DGWB (@dgwb) to survey why some brands—such as Amazon, Apple, Coca-Cola and Target—find success, and stay on top. The results showed that it’s personal: trustworthy brands build solid, emotional connections with consumers. By forging relationships beyond utility, brands resonate with their audiences and create more loyal fans.

Use social media tools or apps that help you maximize efficiency and speed.

PR & Media Relations

It can be a daunting task for first-time entrepreneurs to pitch their product or service to media in hopes of getting covered. Luckily, Leo Widrich (@leowid) outlines every last detail of his own, successful experience in a complete guide to get media coverage for startups. Looking for some main takeaways? Start with these suggestions:

Tell your story by blogging. Not only will you become a better writer, but you’ll learn what attracts others.

Get to know writers, and become interested in what they do and write about; focus first on connecting with the rising stars, not the big names.

Craft your pitch with one clear question the writer can respond to, and recognize that timing is an art.