One of the best things about social media is the ability to start a groundswell of engagement with just a little bit of planning and execution.

On #GivingTuesday, held annually on November 27, organizations can use social media as an invaluable tool to reach, engage, and prompt those in their own community to donate.

According to the #GivingTuesday website, which you should definitely check out before starting your own campaign, #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.

If you’re not familiar with Barstool Sports, that doesn’t mean you’re out of touch, so don’t worry. You can still learn from this.

Barstool is a popular media company that runs a website and produces and shares a ton of online and video content that is extremely popular with the 21-25 male demographic in the United States. From sports to food to crazy videos, Barstool has become an online icon for college, young adult, and man cave humor.