MD foods picks DDB in Guatemala

GUATEMALA CITY -- Danish dairy products marketer MD Foods has tapped Publinac DDB as the lead agency for a new venture in Central America, where it plans to introduce the Milex brand of powdered milk.

The Guatemala City-based agency beat Foote Cone & Belding in a final contest to the account which will initially launch the product into Guatemala, El Salvador, Honduras and Nicaragua. Costa Rica and Panama will be added at a later date.

DDB claims MD Foods says it chose the agency because it showed "the most creative and promising positioning strategy for the brand, allowing no other choice."