ad:tech Conference

By ad:tech Conference

説明

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of todayâ€™s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. Weâ€™re committed to bringing you the now and the next of modern marketing. Join us!

We learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of

We learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study

How to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations.

Talking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community,

9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams to..

Direct to Consumer and Internet Marketing: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options

Direct to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate pr

Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief,

How Marketers are Crossing the Line: New Technologies, Mobile Retail, Big Data

Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones-- in-store) driving mobile custo

Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary,

Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny,

Mobile Advertising and Rich Media with Jason Hitchcock, Head of Advertiser Sales at Aarki. we learn how rich media can leverage our rich media interstitials and engage-to-earn ads as well and how Aarki is driving creativity around rich media advertisin...

Search and Social Analytics; Real-time In-Session Customer Conversion; Live Campaign Steering and more as we speak with the CEO of ParStream, Mike Hummel. ParStream powers Searchmetrics’ search and social analytics software,

Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus.

Talking Digital Content Monetization with CPAlead Chief Global Strategist Peter Tarr. We learn about their products including the The Content Locker, which delivers advertiser-sponsored content offers that can be completed by a consumer in exchange for...

Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device - powering content, advertising and subscription management.

WinBuyer All-Retail Ad Network Launch is explained by WinBuyer VP of business development and marketing Eyal Keren. Eyal explains the reasons behind the launch of the network after hearing many of its retail clients express interest in further monetizi...

Brand Engagement and Targeting with Radium One which develops specific graphs to target an audience based on social habits, plus they also offer online gaming ad network. Li Evans speaks with Mike Werner, their Senior Vice President of Sales.

Tech Media Network is a publisher and digital content provider in the technology news sector, boasting being recognized as a trusted advisor from consumers and quality content partner from the largest news sites and syndicators online. Mark Westlake,

Strategic advertising intelligence to advertisers, advertising agencies and media properties is the focus of Kantar Media Intelligence. We hear more from Todd Issacson, their VP National Interactive Business Development.

Optimizing banner campaign advertising solutions by delegating to their algorithms of context, analysis of operating performance and results with GroovinAds. Company CEO and co-founder Francis Petty tells us how.

Browser Applications, including the problems like fragmentation on the web, Design and what makes a great application, Distribution and how to get an audience for apps without massive marketing investments and monetization so companies are making mon...

Recruitment Solutions and Job Board Software Discussion with Rich Milgrim, the Founder and CEO of Beyond.com. He oversees daily operations including strategic business development and technology initiatives.

Susan MacDermid, Senior VP, Digital Marketing Sector for dmg world media who runs and organizes the Adtech Conference Series. She recaps some of the highlights that came out of Adtech San Francisco 2010, including Innovation Alley, Miracle Mile,

Learn about The W4 Performance Ad Market which speicalizes in distribution of cost-per-action ad campaigns through its expansive network of publishers, in channels including search, ppc, display, social and email.

Download Tracking for Apple iPhone Apps, Sponsormob is the worlds first affiliate/CPA network for the mobile internet. We provide advertisers with our proprietary solution for mobile ad-serving and conversion tracking for the mobile web and iPhone appl...

Traffic Engine Executive Vice President Diana and Director of Client Realtions Asa Kitfield discuss the launch of the SMarT Adx Advertising Network. which brings increased ROI to businesses of all sizes by placing their brand messages before the most r...

David Courtney is CEO of mobile audience media company JiWire, which uses wireless Internet access as a medium for advertising, creating a channel for advertisers to deliver interactive and measurable messages to on-the-go audiences such as business tr...

BoostCTR is a text-ad optimization tool designed to increase click-through-rate, or CTR. It plugs into your Google AdWords account and will automatically try many different ads in order to find the best possible one. Founder David Greenbaum explains.

Adtech Advisory Board Member and OgilvyOne Senior Partner for Worldwide Marketing Mish Fletcher fills us in on a contest in which OgilvyOne asks participants to market a brick so their sales techniques can be judged.

Adtech Advisory Board Member and Applied Design Group Principal Tim Smith discusses Apples announcement of the iAd and gathered feedback he had been receiving from adtech attendees and digital marketers in general.

Manta offers information to small companies enabling business professionals to promote, sell faster and make business connections. Katie Brennan, Vice President of Advertising Sales for Manta explains how they serve small business.

Ground Truth VP of Marketing Evan Neufeld fills us in on the mobile measurement firm that delivers mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses.

Tina Sharkey, Chairman and Global President, BabyCenter LLC fills us in on her Adtech San Francisco presentation on Digital Marketing to Moms, where she offers cutting-edge research, smart case studies and the latest tactics marketers are using in the ...

Seth Berman is Director of Direct Marketing at Blue Shield of California where he is accountable for lead generation, online marketing and database marketing. He tells us about his participation on the Adtech San Francisco 2010 panel on Digital Demogra...

Adam Kleinberg is Co-Founder and CEO of Traction, a creative agency based on the notion that everything is interactive. He tells us about his participation on the Adtech San Francisco presentation on the Big Digital Idea: Killer Creative Showcase.

Dana Todd interviews eMarketer CEO Geoff Ramsey on his Adtech San Francisco 2010 keynote presentation discussing some of the hottest trends by profiling four hot San Francisco companies and discussing why they matter to digital marketers.

TrafficEngine.net Executive Vice President Diana Lee and Publisher Solutions Manager Scott Rabinowitz take us through the launch of their SMarT Platform 3.0 interface and their Ad Platform at Adtech New York 2009.

Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks,

AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting,

Scott Berman, Vice President of Campaign Grid, Internet Advertising Platform Designed for Candidates and Causes. He tells us how they were involved in the recent New Jersey governors race. Plus he tells how they used overlay ads and YouTube Advertising.

Parse3 President Peter Latka discusses how his company gave away a Discovery Process, whereby strategists and developers provided a winner will an outline of business objectives, identified market opportunities, developed strategic initiatives,

MediaWhiz CEO Jonathan Shapiro, is responsible for overseeing the integration of MediaWhiz's suite of marketing services, discusses how his company consolidates their resources to succeed in the online marketing world.

Anto Chittilappily, Founder, President and CTO of Visual IQ, discusses how to use attribution metrics to measure the effectiveness of the marketing function of a company, how campaign managers would use it plus the how to customize attribution metrics.

Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.

On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.

Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open and their involvement with organizations that proactively work to increase Internet security for consumers and bus...

Stephen Abbey, Vice President of Keyword Phone Call Tracking company Mongoose Metrics, discusses their work in implementing call tracking and web analytics integration, plus how to maximize conversions with call tracking.

Stephen Cobb, Personalization Evangelist for Monetate, discusses his companys work in helping web site owners figure out who is visiting their pages and delivering content personalized for each visitor.

Trevor Claiborne, Product Marketing Manager for Google Website Optimizer, tell us about some new functionalities including overtime charts and the new Website Optimizer Experiment Management API, which allows for the creation and management of experime...

Terri L. Bartlett, President of the Direct Marketing Educational Foundation, which sponsors a broad range of programs for professors and students that bring direct marketing education to the college classroom.

Learn about Idearc Media and its Super Guarantee program, a national consumer guarantee initiative designed to increase spending in local economies by dramatically lowering the risk associated with hiring contractors,plumbers,

Larry Gefland, Senior VP of Media Sales for the National Hockey League previews his participation on the AdTech New York 2009 discussion the rise of the Audience Marketplace, and how the NHL has stepped up its digital presence to cater it web savvy fan...

Mongoose Metrics provides business class phone call tracking for both online marketers as well as traditional offline marketing campaigns and their head of product and technology development Bradley Reynolds tells us about it.

Patrick Moorhead, Director of Emerging Media at Razorfish, fills us in on his AdTech Chicago 2009 presentations on Integrating Mobile Marketing and Advertising in Todayâ€™s Economic Climate and The Invisible Web: What It Is,

7 Billion People, which builds software products that help to gather key information from website visitors and helps content developers, ecommerce marketers to optimize that userâ€™s experience, is profiled by the CEO, Mark Nagaitis.

Smarti Solutions CEO Michele Harris discusses Marketing and PR Direction, plus a look at the marketing services search firm that finds businesses the right marketing agency or expert, while maximizing their budget & time,