Unveiling the festival launch, company Managing Director Manish Sharma said Panasonic was aiming to increase its total market share in Kerala to 15 percent.

Onam is on September 7 this year. Its current market share for air conditioners was 12 percent and flat TVs 14 percent, he added.

Panasonic India has rolled out Onam special schemes for the consumers from August 1 and will be valid till September 10.

Sharma said presently the country contributed only two percent of Panasonic's global revenues while 50 percent was from the Japanese market.

The company was aiming to make Panasonic the most trusted brand in India and would be focusing on housing space and personal care products.

With Panasonic New Executive Vice President Yoshihiko Yamada, being stationed in India from April this year to accelerate business opportunities, the country had become the second headquarter of the company catering to entire Middle East, Africa and South Asia.

The company, which has started exporting air-conditioners and Washing machines to Nepal and Sri lanka has plans to export to Middle East and African countries.

Panasonic, which has launched over 12 smartphone models, last week unveiled 'Eluga' costing Rs 19,000. India was a hub for smartphones, he said.