Vodafone declares NBN price war, blasts price down, from $58

Stating it is taking the "telco war on price from mobile to NBN", Vodafone says it is "making high speed Vodafone NBN available to new and existing customers for under $60 per month" with savings of "up to $480 per year".

Vodafone said its price drop comes as the company "champions better value for Australians, combined with industry leading 4G back-up, 30-day Network Satisfaction Guarantee and no lock-in contracts".

The new Vodafone NBN offer comes in "three simple plans with nothing to pay up front, making it the best value unlimited broadband on the market":

Vodafone’s chief commercial officer Ben McIntosh said: "Vodafone spearheads more value and better choice for mobile customers and now it’s time to take this to fixed broadband market.

“There has never been a better time to revaluate your broadband plan – to look for the most affordable way to get the speed you need.

“Over six million Australians say they are unlikely to switch, even though they know they can get a better deal. People are losing out on up to $480 of savings every year.”

“Our $58 NBN25 plan is outstanding value with nothing to pay up front. And to further reward our post-paid mobile customers, they can upgrade to our NBN50 plan for just a dollar more per month.

“For the 30% of Australians that are currently paying too much, now is the time to act.

“Thirty-four percent of Australians said they are dissatisfied with the speed of their traditional home Internet. We agree. That’s why we no longer promote NBN12 and have introduced substantial discounts on our other Vodafone NBN plans.”

As part of Vodafone’s "commitment to raising the industry standard for flexibility and value", the company says "all existing customers will be proactively transitioned onto the new price points".

“We believe in offering great value for everybody, so if you are already a Vodafone nNBNbn customer you won’t miss out on the savings,” McIntosh said.

The majority of those with Internet access in the home (69%) are dissatisfied with some aspect of their Internet service. The principal complaints are in regard to the speed (34%), reliability (31%) and cost (30%).

More than six million Australians say they are unlikely to switch Internet providers even though they know there are better deals available.

Millennials (64%) are more likely than Gen X (57%) and Baby Boomers (47%) to believe the NBN will deliver faster speeds.

Around one in three (31%) are not aware of any benefits connecting to the NBN will provide.

Given a choice, only 42% would prefer a lock-in contract for their home Internet plan. As many as one in three (35%) would be prepared to pay more in order to avoid a lock-in contract.

Millennials (46%) would be more likely to pay a premium to avoid a lock-in contract than Gen X (32%) and Baby Boomers (31%).

Most Australians (57%) would be likely to change their Internet service provider if switching was made easier.

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.