In addition, adding this service also helps them further differentiate themselves from their top competitor Spotify as until now, the functionality and services offered by both have been fairly similar. This deal now helps Deezer to better position itself vis-a-vis its streaming rivals by credibly offering users a fuller, end-to-end music experience.

In addition to ticket sales, the deal will also give Deezer users access to concert agendas and, in the case of premium subscribers, special ticket promotions (eg free ticket contests, advanced reservations). Of course, the agreement between the two companies will be reciprocal as Deezer’s catalog will also be accessible via France Billet, giving FNAC users the ability to listen to samples of music before reserving tickets.