Real Salt Lake manager Jason Kreis is the second MLS manager (that I can think of) to have gone public on Twitter. (Who knows how many have secretly linked up to Twitter Nation … ?)

The last one didn’t work out so well. Or have you forgotten Peter Nowak’s short dalliance with the public social media monster? It lasted just a few weeks and fell apart like short-lived, bad marriage – which, come to think of it, is exactly what that was.

But, good luck to Kreis. Social media, carefully and tactically applied, can be a way to create closer relationships with supporters. It can be used to convey messages and intent without the media middle men.