GoMyWay launches to allow Singaporeans to share taxi rides. Is sharing natural for local taxi riders?

GoMyWay is a free app. When you sign up for the app, you are given 20 taxi tokens. The taxi tokens will be deducted once every successful taxi sharing. Once you finish using them, you can then purchase more tokens through the in app purchase feature. The additional tokens will cost you US$0.19 to US$0.30 depending on the package you buy. To avoid complicated fare split arrangements, GoMyWay also provides users with the following simple guideline – the first alighting passenger pays 60 percent of the fare due at the point of alighting (including all surcharges) to the second passenger. The rationale for the 60 percent split is that it’s likely the second passenger had to make a detour to drop off the first passenger, and also a fixed starting fare means the first kilometre of the taxi trip is significantly more expensive than subsequent kilometres.