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Wireless Group 106.8 Wyke FM in licence bid

LONDON - Radio broadcaster The Wireless Group is backing a new FM station for Kingston-upon-Hull.

The station, named 106.8 Wyke FM, will broadcast for a month until the end of September, reaching an estimated audience of around 260,000. Its broad playlist is designed to appeal primarily to a 25-54-year-old audience.

The management of the Wyke FM will be bidding for the new permanent FM radio licence for Hull, due to be advertised by Ofcom this December.

John Ellis, station manager for Wyke FM, said: "We're really excited about the station as we think that a city the size of Hull deserves its own dedicated local radio station, which focuses exclusively on Hull.

"With our brand of compelling music mix featuring the best songs from the last four decades, plus really relevant local speech features, we are sure we can deliver what the people of Hull have long been waiting for."

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