Czech Dream

Two Czech film students explore the effects of consumerism on post-communist Czech Republic by advertising for a store that doesn’t exist. The professional ad campaign plastered all over Prague for the fake big box store called Czech Dream states "Don’t Go, Don’t Rush, Don’t Spend." The two filmmakers are nearly mobbed by 4,000 angry shoppers who discover the store is a hoax on the day of the grand opening. 2007/color/88 min/NR/fullscreen.

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Two Czech film students explore the effects of consumerism on post-communist Czech Republic by advertising for a store that doesn’t exist. The professional ad campaign plastered all over Prague for the fake big box store called Czech Dream states "Don’t Go, Don’t Rush, Don’t Spend." The two filmmakers are nearly mobbed by 4,000 angry shoppers who discover the store is a hoax on the day of the grand opening. 2007/color/88 min/NR/fullscreen.