‘People have a go at us . . . but we are conquering the world’

Share via

A star-studded party will kick off London’s men’s fashion week tonight. Everyone who is anyone in British fashion will be there, along with celebrities such as Tinie Tempah and Marc Ronson. You might expect a venerable British brand like Burberry to be throwing it, or a star designer like Paul Smith. Instead, the brand in question has its headquarters on an industrial estate in Cheltenham, and is run by two middle-aged men.

Superdry’s founders are the richest and most successful British retailers you’ve never heard of: Julian Dunkerton and James Holder. Both are on The Sunday Times Rich List, Dunkerton

Subscribe now

Login

Already a subscriber?

To see the full article you need to subscribe

Subscribe

Login

1/3

James Holder and Julian Dunkerton in the warehouse where they met

June 14 2014 James Meigh

James Holder and Julian Dunkerton in the warehouse where they met

June 14 2014 James Meigh

Gwen Stefani wears Superdry

June 14 2014 Rex Features

David Beckham wore a Superdry Osaka T-shirt on the cover of his 2005 calendar