Design will forever be a differentiator in the marketplace and that is what makes it so important to get right. This interactive discussion will focus on how a commitment to design thinking is a core ingredient for disrupting the status quo in today's rapidly evolving digital market. Learn from top experts on how to use customer focused design - including empathic design and design thinking - to set your product apart in today's competitive business world.

Shalin Amin

Shalin Amin is the Head of Design at Uber Inc.

Jake Fuentes

Jake Fuentes is Co-Founder and CEO of Level Money, now part of the Capital One family of companies. The award-winning Level Money application simplifies money management for young adults, and has helped hundreds of thousands of consumers manage more than $12 billion in transactions.

Jesse James Garrett

Jesse, co-founder and chief creative officer of Adaptive Path, is one of the world's most widely recognized technology product designers.
Jesse supports the company’s designers and strategists with creative guidance and helps them advance the company’s thought leadership position.
Every day, product designers around the world depend on Jesse’s tools and concepts, which have been published in more than a dozen languages. His book, The Elements of User Experience, has been called “brilliant” and “essential” and is considered one of the seminal works on user-centered design. Jesse is a frequent keynote speaker, addressing audiences around the world on product design, user experience and innovation. His writings on these topics have appeared in numerous publications.
In 2005, Jesse gained worldwide attention for coining the term “Ajax” and defining the concepts behind this emerging trend in web technology. Since then, Ajax has become one of the driving forces in web product design, and Jesse’s leadership role in this trend has been featured in publications such as The New York Times, The Wall Street Journal and BusinessWeek.
Jesse received a Rave Award for Technology in 2006 from Wired Magazine. He was named one of the 50 Most Important People on the Web by PCMagazine and was included in the Top 100 Most Influential People in IT by eWeek Magazine and the Top 100 Technology Industry Leaders by Software Development Times.