Nukotoys Combines Real-World Toys and Mobile Games with Launch of
NUKO™ Trading Cards and Apps

Two New Entertaining and Educational Apps — Animal Planet Wildlands
and Monsterology — Now Available for Free on the App
Store, Collectible NUKO™ Cards Available at Apple Stores and Leading
Retailers Nationwide

August 21, 2012 01:38 PM Eastern Daylight Time

SAN FRANCISCO--(BUSINESS WIRE)--Nukotoys, Silicon Valley’s toy company, today launched Animal
Planet Wildlandsand Monsterology,
two highly entertaining and educational “NUKO-powered” games, an all-new
category of play that merges physical toys with mobile games. NUKOs™ are
collectible trading cards that “magically” spring to life when “tapped”
to the screen of an iPhone, iPad or iPod touch. The Animal Planet Wildlands
and Monsterology apps are free to play and available now
on the App Store. Packs of NUKO™ cards are now available at Apple Stores
and other leading retailers nationwide, including Toys ‘R Us, Target,
and Walmart, as well as purchased virtually through the apps.

“We’re creating intelligent toys for kids that magically interact with
an iPhone, iPad, and iPod touch,” said Doug Penman, founder and co-CEO
of Nukotoys. “We see this as an incredible opportunity to pave a new
path for the toy industry and believe the entertaining and educational
content from Discovery Communications’ Animal Planetand
Candlewick Press’ Monsterologyis perfect for introducing this
engaging new blend of virtual and physical play.”

NUKO™ cards are recognized by the Animal Planet Wildlands
and Monsterology game apps when “tapped” to the screen of
an iPhone, iPad, and iPod touch, instantly importing the contents of the
card into the games. For example, tapping a Cyclops Monsterology
NUKO™ creates a 3D Cyclops in the Monsterology app, while
tapping an Animal Planet Wildlands Bengal Tiger
NUKO™ creates a 3D Bengal Tiger in the Animal Planet Wildlands
app. Stunning 3D graphics and dynamic gameplay make for an ideal
experience on the iPad while also being compatible with iPhone and iPod
touch.

NUKO™ cards are sold in randomized packs of three for $1.99 and seven
cards for $3.99, with each pack containing Rare, Uncommon, and Common
cards. A Premium Collector’s Box Set containing 28 cards for $19.99 is
available exclusively at Apple Stores. Kids and parents can also
purchase virtual NUKO™ cards via in-app Purchase, which provide instant
play.

Animal Planet Wildlands whisks kids into a stunning
3D savannah to collect, trade, interact with, and learn about 50 exotic
animals such as lions, jaguars, elephants and okapis. Once “tapped” into
the game, players can run the animal through the environment, taking
part in races and quests, collecting in-game puzzle pieces and learning
about the predator-prey food chain with Takedown moves. Kids also can
view Animal Planet™ videos and learn about an animal’s
conservation status, predators and prey, natural behaviors and other
fun, educational facts.

In Monsterology, kids unleash mythological creatures
including a Cyclops, a Sea Serpent, the Golden Griffin, and the Dark
Unicorn on the quest to become Master Monsterologists. Based on the New
York Times’ best-selling “Ology” book series, Monsterology allows
players to train, trade and battle using 100 collectable player-powered
cards that bring 75 monsters, 15 magical items and 10 traps to life in
fully 3D worlds of frozen ice, volcanic regions, and forest
battlegrounds.

“More and more kids are interacting with iPads at younger and younger
ages,” said Rodger Raderman, founder and co-CEO of Nukotoys. “To meet
the rapidly changing preferences of these digitally fascinated kids,
we’re bringing not only Silicon Valley technology and creativity to the
toy industry, but also a change-focused process that puts kids first. By
merging toys with these devices, we’re introducing the concept of toys
as service, which we can evolve based on daily feedback we get from the
community of kids and parents engaging with Nukotoys.”

Animal Planet Wildlands and Monsterology
are available for free from the App Store on iPhone, iPad and iPod touch:

The trailer for Monsterology can be viewed here,
and the trailer for Animal Planet Wildlands can be
viewed here.

About Nukotoys

Nukotoys, Silicon Valley’s toy company, is creating toys for today’s
digitally fascinated kids and engaged parents. The start-up has the
ambitious vision of transforming the $40 billion toy industry by
creating toys and games that combine digital and physical play. Starting
in summer 2012, Nukotoys addresses the $2 billion trading card segment
and $33 billion mobile gaming industry with the introduction of Animal
Planet Wildlands and Monsterology NUKO(tm), collectible
trading cards containing characters and items that magically spring into
action when touched to the screen of an iPad, iPod touch, or iPhone. For
more information, please visit http://www.nukotoys.com/.

Founded by Douglas Penman and Rodger Raderman, two San Francisco-based
entrepreneurs with proven track records in creative excellence and
technology, Nukotoys has assembled a dream team of toy, trading card,
video game, and educational pros that includes: Richard Garfield,
creator of Magic the Gathering and Pokémon, the two most
beloved trading card games in history; Peter Adkison, founder/CEO of
Wizards of the Coast, publisher of Magic and Pokémon;
Gordon Radley, former president of LucasFilm; Tom Kalinske, former CEO
of Mattel, Sega of America, Leapfrog, Knowledge Universe, and Matchbox;
and Karen Gruenberg, a longtime leader at Children’s Television
Workshop, who also helped launch the kids’ cable networks Noggin and
Sprout.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1
nonfiction media company reaching more than 1.5 billion cumulative
subscribers in 210 countries and territories. Discovery is dedicated to
satisfying curiosity through 142 worldwide television networks, led by
Discovery Channel, TLC, Animal Planet, Science and Investigation
Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey
Network, The Hub and 3net, the first 24-hour 3D network. Discovery also
is a leading provider of educational products and services to schools
and owns and operates a diversified portfolio of digital media services,
including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

About Candlewick Press

Candlewick Press is an independent, employee-owned publisher based in
Somerville, MA. Candlewick publishes outstanding children’s books for
readers of all ages; including books by award-winning authors Kate
DiCamillo, M.T. Anderson, and Laura Amy Schlitz; the widely acclaimed
‘Ologies and Judy Moody series; and favorites such as the Where’s Waldo
and Maisy books. Candlewick’s parent company is Walker Books Ltd. of
London, England, with additional offices in Sydney, Australia, and
Auckland, New Zealand.