The Project | Linkd was commissioned by the South African National Biodiversity Institute to provide technical support in the development of an intra governmental communication strategy aimed at making the case for biodiversity. Linkd provided a detailed stakeholder analysis of relevant government departments and figureheads and assisted in the design and analysis of a series of stakeholder engagements. Linkd supported communications consultants FreedThinkers in the development of key messages for senior government decision makers, and provided SANBI with a sector specific lobby strategy.