REVIEW: General Mills Strawberry and Blueberry Tiny Toast Cereals

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Toast is so en vogue right now. You’ve got your avocado toast, your restaurants that only serve toast, and your beer made from toast. Hell, at this point, you’d half expect toast to start singing “My Lovin’ (You’re Never Gonna Get It).”

Toast wasn’t always the critical darling it is today. For years, it perched precariously on the side of breakfast platters everywhere, only there to sop up the remnants of runny yolks (or last night’s bad decisions, if you know what I mean).

But then, in 1984, the cereal wizards at General Mills introduced Cinnamon Toast Crunch, and the rest was history. What then followed were years of toast cereal offshoots like French Toast Crunch and Peanut Butter Toast Crunch, which led me to believe that General Mills should just change their name to “That Cereal Company That Only Makes Toast Themed Cereal.”

Enter Strawberry and Blueberry Tiny Toast cereals to prove my point.

In what is apparently General Mills’ first new cereal brand in fifteen years (I know, I was just as surprised as you), Strawberry and Blueberry Tiny Toast cereals were developed to have an “all-family appeal.” I’m not sure where General Mills finds their test families, but I imagine that the folks who thought this cereal would appeal to everyone are the same folks who think Pop-Tarts are a good source of your five-a-day.

Upon opening the box, the tiny toast cereals have a scent reminiscent of fruit and cream instant oatmeal. While it’s totally artificial, it brings back memories of all of the times in college I didn’t have the time or the initiative to make a more nutritious breakfast. Then upon pouring it out, I was greeted by an adorable bowl full of tiny pieces of toast. We’re talking Honey, I Shrunk the Kids tiny here. Rick Moranis would be proud.

The look of the cereal is a different story, as the specks of fruit on each piece of tiny toast look a little more like measles and mold than anything natural. If Cinnamon Toast Crunch is the “taste you can see,” this cereal is more like the “taste you should see a doctor about.”

As a cereal purist, I first tried both cereals sans milk. Upon scooping out my first bite, I noticed the toasts had a dry and dusty appearance, which was affirmed when they immediately dissolved on my tongue. While the texture isn’t the most pleasant (think arid desert), the taste is much better, with both giving off muffin-like oat flavors mixed with the fruit.

Tired of the Sahara-like climate inside my mouth, I drowned the cereals in milk. Let me tell you – Milk. Is. A. Game. changer. The milk immediately fluffs up the tiny toasts, giving them a more pleasant appearance and mouthfeel, and making the cereal much more enjoyable to eat. It’s like that Lubriderm commercial where they apply it to an alligator – it works that well.

Overall, the Tiny Toast cereals are a pretty good, albeit artificial, addition to your balanced breakfast. Let’s just hope that General Mills doesn’t come out with a crappy sequel.