Tweeting from space for the digital public

Three space agencies, DLR, ESA and NASA, as well as their astronauts tweet, blog and post messages on a wide array of social media channels; often, they or respectively their astronauts even do so from space. Why do they do this, and how does it work? Here is what astronauts and social media experts at DLR, ESA and NASA had to say on this subject at re:publica 2012, Germany’s largest and most prominent conference on the future of society and all things digital.

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As Head of the Cross-Media Section of DLR's Corporate Communications Department, Marco Trovatello was responsible for Communication across all media distribution channels. As of 1 May 2014, he serves as Cross-Media Coordinator and Strategy Advisor in the Corporate Communications Department of the European Space Agency ESA.
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