With most of its major markets seeing growth in 2016, especially in Europe and Asia, Denmark's The Lego Group reported its highest-ever annual revenue in its 85-year history.

Partially driven by strong growth in Europe and Asia and its new physical/digital play product Nexo Knights, Denmark-based The Lego Group reported its highest-ever yearly revenue in its 85-year history.

Continuing its run of making 60% of its launches new products every year, the company introduced more than 335 new items in 2016 with core brands Lego City, Lego Ninjago, Lego Friends, Lego Technic, Lego Creator and Lego Nexo Knights leading the growth.

As for The Lego Group’s investment in sustainable global growth and talent, US$0.4 billion (DKK 2.9 billion) was invested in property and building production capacity, including a new factory in China, and a net additional 1,760 people joined the company.

Lego also balanced 90% of its energy in 2016 putting it on track to reach its 2020 goal of balancing 100% of its global energy consumption with energy produced by its own renewable sources three years ahead of schedule.

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About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry.
Contact Jeremy at jdickson@brunico.com.