The Amazon mom appreciation event (January 18, 2013 through February 1, 2013) you’ll receive a 20% discount on thousands of baby products when you use the BABY2013 if your an Amazon Mom member. If you join Amazon Mom after this promotion has started on January 18, 2013, you will need to wait 24 hours for the promo code to become active. You can join for a free 3 month trial if you've never used Amazon Mom before.