Google+ usage has definitely increased over recent years and is becoming a must have social media marketing platform for many businesses. Currently, google+ has amassed more than 540 million active users, making it more popular than ever. With 1 million daily active users of google +, you can imagine how important it is to get your business account up and running, as these users can turn into potential clients. This platform is a great way to market your products or services and keep consistent brand recognition across your other social channels. Keeping a professional business presence on Google+ is a great way for your business to grow trust with google, as a search engine, and increase traffic to your website.... Read More »

Over the last few years, Google+ has opened the doors to the public; and as a result, has grown considerably larger than many of its competitors. The growth is based on active user accounts. With the exception of Facebook, Google+ is second in number of active users. The most up-to-date data would suggest that more than 50% of internet users have a Google+ account. More importantly, this figure is constantly growing. These active Google+ users are all potential customers that businesses need to interact with. In order to remain relevant, businesses should consider taking advantage of the rise of Google+. Search Engine Optimisation Impact on SEO, or organic search rankings, is the main reason a business should invest effort in... Read More »

Traditional marketing is not often talked about nowadays, mainly because the internet has taken over much of the marketing industry. That said, it’s important to understand the advantages of traditional marketing and spend some time looking at the overall effectiveness of it today. Even for many digital companies, there’s room for traditional marketing techniques like brochure mail outs, letters and old-fashioned networking. At the end of the day, people buy from people, so spending time meeting prospective clients, mailing them and calling them can put you in good stead. If you’re ready to push your company online and offline, you’ll have a bullet proof formula for success so be sure to create a marketing mix that includes modern and traditional... Read More »

There are some excellent business ideas linked with Pinterest marketing that assist an incredible number of consumers in their small as well as strong online business activities. Its inventors included a lot of facts and functions which have aided corporations to entice many probable consumers from around the globe. Individuals adore visual substance. Every picture that is pinned has a link to the source of the image. So sticking an item picture, infographics or information visuals in light of your item would lead intrigued clients to your site and result in transformations. Additionally, customers can save the picture to various bulletin boards with the goal that it gets shared effortlessly and rapidly to support the online permeability of your site.... Read More »

For many businesses, it’s not simply a case of targeting a broad spectrum of consumers to sell your products to. Sometimes, so called ‘luxury brands,’ need to target more affluent customers and one of the best ways to do this is through PR, also known as Public Relations. A PR outreach campaign for a luxury brand could include real high-end visuals of their products. Let’s say you’re the creator of the most expensive whisky ever, first impressions are going to be very important for your brand. You wouldn’t want to be positioned beside Jack Daniels in the supermarket or in a magazine so how can you make people understand that your brand is high-end and luxury? Well, it’s all in... Read More »