Don Draper Gets Illustrated In 1960s-Style In New ‘Mad Men’ Poster

75-year-old British illustrator Brian Sanders has lent his talents to create the poster for the new season of Mad Men.

In the TV show's Season 6 poster that AMC unveiled, Don Draper is drawn to look like he’s from an old magazine—and he’s featured ‘seeing double’, as he is a man with two identities.

According to The New York Times,Mad Men creator Matthew Weiner was inspired “by a childhood memory of lush painterly illustrations on T.W.A. flight menus” and decided to turn back the promotional clock.

“He pored over commercial illustration books from the 1960s and ‘70s and sent images to the show’s marketing team, which couldn’t quite recreate the look he was after,” The New York Times writes.