China’s top 4 B2C websites, JD, Jumei, Dangdang and Vipshop announced financial reports in Q2 2015, JD further inproved its business scale while suffering from greater losses. Jingdong lost over 1.8 billion yuan in the past year.

In 2014, China internet users were active on Weibo, 82% Sina Weibo users bought online in Q3 2014, which made Weibo top among social apps in the world according to data of Global Web Index. The top 3 e-commerce campaigns on Weibo were Tmall’s “Let Hongbao Fly”, Jingdong’s “618 Party On”, Dangdang’s “Gan Zuo Gan […]

According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014. 92% of those active e-commerce Weibo accounts are vertical websites, the most of which is clothing and accessory category. Ranked by daily influence index by Weibo, OKHQB.com is an e-commerce website […]

By the end of Q3 2014, Dangdang’s traffic on mobile device had already surpassed traffic via desktop computers, accounting for over 60% of total traffic with an increase of 25% QoQ. At the same time, orders on mobile device accounted for over 40% of Dangdang’s total orders. It is estimated that by the end of 2014, […]

Recently, homepages of Tmall, Jingdong, Dangdang and Vip.com are almost those ones related to “Fashion” in China. These four popular online retail websites in China are now all promoting heavily the clothing and apparel category and associating their brand with “fashion”.

Dangdang’s total net revenues in the second quarter of 2014 were RMB1,960.8 million ($316.1 million), a 31.3% increase YoY. Dangdang had approximately 8.5 million active customers including approximately 2.9 million new customers, in the second quarter of 2014, representing increases of 12% and 23%, respectively, from the corresponding period in 2013.

This is the part 2 of a series of posts that gives you insights on Chinese netizens behaviors from Sina Weibo. Part 1, Part 3, Part 4. More and more B2C websites had registered Sina Weibo Enterprise accounts, they already started marketing warfare on Sina Weibo. By analyzing three keywords mentioned on Sina Weibo which […]

CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China. Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.