Beef Tongue Wins in the West

At Allrecipes we often host representatives from the brands, growers and local creators whose ingredients make our cooking possible. Last week we had the pleasure of hosting a group of nine beef and dairy producers who comprise the Washington State Beef Commission Board of Directors. Before they arrived, our Business Intelligence Analyst dug through some of Allrecipes’ three billion pages of data to see what cut of beef is trending the strongest in the United States (percent year-over-year growth). Much to our surprise, in the western states the clear winner for “up and coming beef cut of the year” was beef tongue. When we looked at a heat map showing areas of growth, the map was glowing red in all of the western states but especially high in Texas and California. The exception to this trend was Utah – which was an island of blue (slow-growth state) in a large sea of red (fast-growth states).