"We truly value our relationship with our customers and take their concerns seriously and we recognise that many took offense to the item," the brand said in a statement.

"In this particular instance, while we respect the designer's art, due to the overwhelming response and the sensitivity of the matter, we made the decision to promptly remove the t-shirts from our stores and from thebay.com."

Kate's quote isn't the healthiest, most inspiring thing she's ever said nor does it do much for a healthy body image - but translating this into a fashion piece was always going to spark outrage on some level and Hudson's Bay has definitely got the brunt of it.

Sauve's official statement said:

"Like all of my designs, it's a glorified warning, an ode to the farcicality of the fashion industry and the obsessives that surround it.

"My sincerest apologies to anyone that I have offended with my designs. I believe wholeheartedly in my work, however, and I can't apologise for that."