Xerox unveils new brand

Article No :241 | January 9, 2008 | by Alex Schleifer

Xerox just unveiled its new very web2.0 brand. Not sure I’m all that impressed with the logo overall but I do like the text treatment which kind of reminds me of the Kodak upgrade. It does come across more welcoming and current but I’m not sure the whole ‘x’ in a sphere thing is either clever or distinctive enough.

don’t know what their last site looked like, but this site is great for them. Corporate white with a slight 3D effect on the container. Love the styling on the 3 central dropdowns. (mental note *look into that one) . Not feeling the sphere either. Overall, I think it fits them well.

Xerox’s new logo is not well thought out. They had a very successful image with the digital X. They should have upgraded that image, not gotten away from it entirely. The lower case type face does not remind me of a company with the history and stature of Xerox. As far as the sphere, I wouldn’t be surprised if there is a lawsuit pending from Miscrsoft for ripping-off the X-Box logo.

Xerox’s new logo is not well thought out. They had a very successful image with the digital X. They should have upgraded that image, not gotten away from it entirely. The lower case type face does not remind me of a company with the history and stature of Xerox. As far as the sphere, I wouldn’t be surprised if there is a lawsuit pending from Miscrsoft for ripping-off the X-Box logo.

don’t know what their last site looked like, but this site is great for them. Corporate white with a slight 3D effect on the container. Love the styling on the 3 central dropdowns. (mental note *look into that one) . Not feeling the sphere either. Overall, I think it fits them well.