It’s all got to be pretty big business to want to go to court over the matter.

In fact, High Times says in the suit:

For many years, Plaintiff (High Times) has marketed its well-know counter-culture publication HIGH TIMES magazine and various goods and services related to the subject of cannabis, drug law reform and alternative lifestyles, under its distinctive HIGH TIMES marks. As further set fourth herein, Plaintiff has also organized cannabis-themed festivals and events, including the well-known CANNABIS CUP events. In an attempt to profit from the goodwill Plaintiff has developed in its CANNABIS CUP brand and to confuse and mislead the consuming public into believing that Defendants (NW Harvest Fest) are affiliated with or endorsed by Plaintiff, Defendants have willfully infringed those marks by adopting the identical name “Cannabis Cup” to promote their cannabis-themed event.

Plaintiff brings this action for damages and injunctive relief, among other reasons, (i) to prevent Defendants from infringing Plaintiff’s trademarks and (ii) to obtain damages and other appropriate relief resulting from the violations as set forth herein.

Man, talk about serious. Welcome to the new big business of legal pot! (H/T fellow PI-er Levi Pulkkinen)

We have called and emailed NE Harvest Fest folks and will update if we hear from them.