In fact, a whopping 60% of marketers plan to take money away from traditional marketing and spend it on interactive ads instead.

And, if you’re a search marketer, Forrester has great news for you! As much as 59% of that interactive spend will go towards SEO and PPC, with both niches likely to double in size over the next 5 years!

http://www.searchinfluence.com/blog/ Will Scott

I find this surprising give the differences we’ve seen in ROI between PPC & SEO.

Typically, in a thoroughly managed campaign we see 3-5 times the return for SEO vs PPC.

I think that if enterprises understood the ROI the graph would be radically different.

whether spending goes up or goes down, what I think is for sure is that accountability will go up! No one has money to burn or media dollars to waste. CMOs are going to be chanting “what’s the ROI?” as frequently as CFOs. Pay-for-performance advertising models will abound across channels. It’s not just about the creative — It’s about what can the creative make people DO?
Clients who use CPA (Cost per Action) affiliate marketing models pay ONLY for the clients they actually acquire, generating true ROI on every marketing dollar invested. It’s highly-targeted, low-risk and high-performance marketing at its best.

http://www.pumpindex.com Don

PPC spending can be measured almost instantly. On the other hand, SEO is harder to quantify. The returns are different.

http://www.smstoalert.com George

SEO is a long term activity whereas PPC gives you immediate results. However, it is a fact that both are required equally for a business to remain competitive. Search engines and internet is the biggest media to share information and hence both the activities are complementary to each other.