Bawadi Mall posts 7.5pc increase in footfall

Al Ain, August 10, 2014

The Bawadi Mall in Al Ain welcomed 829,121 visitors during Ramadan, registering an increase of 7.5 per cent compared to the same period last year.

This was attributed to the extensive shopping campaigns held across 400 outlets, followed by other entertainment campaigns incorporating folklore dance shows that kicked off in Ramadan and will continue until September 6.

“Our strategy is based on widening the options offered to our visitors,” said Bassam Saleh, marketing manager, Bawadi Mall, “Customers in the UAE look for more than a traditional shopping experience, as competitors now consider other elements like entertainment, hospitality, promotions and raffle draws to attract visitors.”

The mall, which recorded its highest-ever footfall in August last year, is expecting similar figures this August with entertainment campaigns like “Around The World in 40 Days”, witnessing the participation of 6 groups, who will perform for seven days– TradeArabia News Service