Monthly Archives: September 2012

Mistakes are always bound to happen in the long run of all business. The Internet has often been likened to the Wild West, and not without reason. Online defamation is a particularly big problem for all business brands. Not only must business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. For external issues—negative reviews, better business bureau complaints, or simply bad PR—there are two basic routes a small business can take. The first is to employ a professional reputation repair service. The second is to attempt to do it yourself. In either case, however, the best efforts are undercut if the company continues to make basic reputation management mistakes. In the long run of all business activity few things go here and there which tend towards making mistakes, Here are few mistakes which happens commonly with all along with some tips to minimize these potentially disastrous problems.

1. Lack of awareness

The first common problem small company’s face is the belief that reputational damage could never happen to them. Many business owners believe if their products are good and services superior, bad reviews and customer complaints could never be a problem Then, they’re blindsided by negative PR. Don’t allow yourself to become naive or complacent. Bad reviews can happen to any brand at any time. They stem from unreasonable customers, competitors, and even disgruntled ex-employees.

2. Social Media without a strategy

Every business marketing activity needs to be planned with a strategy before the launch of the product. Many business owners are all too aware of the looming possibility of online reputation damage. And as such, they are diligent in taking proactive action to defend their brand. This is admirable, but when you take proactive action without proper foresight and strategy, it can do more harm than good. This is especially true when it comes to social media implementation. Posting regular updates to the company Facebook or Twitter accounts can prove helpful in cultivating a positive online image. However, it is only helpful when it’s on-message.

3. Responding Zealously

Most of the times it happens that release precuts get both positive and negative replies, business owners sometime tend to give replies very zealously, which results in bad review of the product. Online reviews are incredibly influential in shaping consumer opinion and determining a brand’s reputation, but that hardly means an immediate response is always in order. Certainly, it can be a good idea to respond with gratitude to positive reviews. With negative ones, though, it’s important not to respond in anger or haste. In fact, it may be best to avoid responding at all. A response is unlikely to win over an unreasonable customer, and it is sure to lend the bad review greater visibility. It’s better to focus on creating positive content instead of responding directly to the negatives.

4. Being angry in your responses to negative commentary.

It is all too easy to have a knee-jerk reaction to a user’s badmouthing on a review site, but this is best avoided. In fact, unless there’s a way to respond constructively, you may want to avoid doing so altogether. You may anger a user more if you’re unable to help them.

5. Not getting into the social media game.

No matter what the size of your business, you’re probably doing yourself a great disservice by not engaging in social media activity. Whether it’s Facebook, Twitter or LinkedIn, find out which site or combination of sites best suits your brand and jump in full force. After all, it’s free.

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6. Letting other people write your online reputation for you.

Never lose your voice as an individual or a company. Make sure other companies, people and media sources do not have more control over your online reputation than you do. This includes giving ghostwriters too much power over your personal online property. Always keep an eye on what inside and outside sources are saying about you – and step in to intervene when necessary.

7. Missing out on owning all the online property that relates to your name.

Make sure you own the domain names, Twitter user names and Facebook pages associated with your company’s name, or someone else could snatch them up and start speaking forward.

8. Stepping into a sticky situation by getting too personal as you push your brand.

Remember that your Twitter account and Facebook page for your business are not a personal sounding board for your religious, political or other opinions, so be very careful what you post. If it’s an issue that is incredibly important to your company’s mission, then go for it. But treat lightly because any polarizing opinion is likely to have consequences for both you and your brand.

Even if you haven’t managed to steer clear of these common reputation management mistakes in the past, make sure to take these lessons to heart to protect both you and your brand in the future from facing reputation damage.

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What is Twitter Search is always important: Before Bump into the Twitter search understand what twitter search is and how things need to be searched on Twitter. Twitter search results are divided into sections. On the left, you can toggle between these categories: Tweets, People, Videos and Images. These results are determined by Twitter’s search algorithms, as are the “top” tweet results. In Twitter’s words, “We’ve built an algorithm that finds the tweets that have caught the attention of other users. Top Tweets will refresh automatically and are surfaced for popularly retweeted subjects based on this algorithm. We do not hand-select Top Tweets.” For this reason, if you’re looking for an at-a-glance look at a topic, Top Tweets is the way to go. If you’re carrying out a more stringent search, be sure to click “All.”

Retweets: Simply enter -RT to see a list of original results — handy if you’re searching for a popular term. You can get retweets-free search results by adding the minus sign search operator.

Search Based on Location: You can look for tweets that come from or are near to a certain location. Type near:NYC within:5mi to return tweets sent within five miles of the Big Apple.

Search for Tweets with Links: To search Tweets with links add filter:links to your search phrase.

Search for Tweets From a Certain User: If you want to carry out a keyword search for one particular person, type from:username to search within his or her stream.

Positive, Negative and Questions: If you want to look up results based on emotions, just add 🙂 or 😦 to your search. Similarly, you can look for tweets that pose a question by adding a question mark to your search query.

Search Up To/From a Date: It’s possible to search Twitter for content up to and after certain dates. Typing since:2012-09-20 will show tweets sent since Sept 20, 2012, while until:2012-09-20 will show those sent up to the same date.

Search for Tweets From Certain Sources: If you’d like to see tweets sent via SMS, or from a particular Twitter client, you can use the “source” search operator to do so. For example, source:txt will bring up tweets sent via SMS.

How to Save Searches on Twitter: 25 searches on Twitter can be saved using Search Save option of Twitter. Simply enter the search term you’d like to save, hit enter, then click on the cog icon at the top-right of your screen. Hitting Save search means you can access that query again simply by clicking in the search box and selecting from the drop-down menu that will appear.

Bookmark Twitter’s Advanced Search: Finally, if you don’t think you’ll remember all the search operators, there’s an easy fix. You can just bookmark Twitter’s Advanced Search page, where many of these search elements are templated for ease of use.

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Adobe Photoshop Lightroom is a photography software program developed by Adobe Systems for Mac OS X and Microsoft Windows, designed to assist Adobe Photoshop users in managing large quantities of digital images and doing post production work. It is not a file browser like Adobe Bridge, but rather an image management application database which helps in viewing, editing, and managing digital photos, the same way photographers used to do in the non-digital world.

Library – image collection review and organization – similar in concept to the ‘Organizer’ in Adobe Photoshop Elements

Develop – non-destructive RAW and JPEG file editing

Slideshow – tools and export features

Print – layout options and preferences

Web – automatic gallery creation and upload

Tethered Capture Support for many popular Nikon and Canon DSLRs

The Develop module has a number of standard presets for color correction or effects and supports the sharing of custom presets online. Another often used feature in the Develop module is the ability to synchronize the edits from one particular photo to the whole selection.

For more information on downloads/purchasing and Features Samples visit on Adobe website: http://www.adobe.com

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Microsoft PowerPoint: Microsoft PowerPoint is the name of a proprietary commercial software presentation program developed by Microsoft. It was developed by Microsoft and officially launched on May 22, 1990. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple’s Mac OS X operating system. The current versions are Microsoft Office PowerPoint 2010 for Windows and Microsoft Office PowerPoint 2011 for Mac.

A slide show is an on-screen presentation of information / ideas presented on slides. A slide show enforces the ideas, comments, solution or suggestions presented in the slide. Slide shows are conducted by a presenter using an apparatus, such as a carousel slide projector, an overhead projector or in more recent years, a computer running presentation software. The term “slide” originates from the use of slides which have been around for many years. Slides originally were projected on a screen, for example in a theater by magic lanterns, a practice that later evolved into moving picture shows. Even after the advent of motion pictures, slides continued to be employed for a time between showings of the films, especially to advertise local businesses or maintain theater decorum—for example by requesting that gentlemen remove their hats and refrain from smoking, and urging mothers to remove crying infants from the auditorium.

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Effective Presentations

Goals:
A presentation is a reflection of you and your work. You want to make the best possible impression in the short amount of time given you.

Guiding PrinciplesMake it simple.
Make it clear.
Don’t let the technology dominate the presentation. You want the audience to remember the quality of your research, not your PowerPoint wizardry.

Preparation• What are the key points you want to make?
• Who is your audience? What are they interested in hearing and how familiar are they with your topic? Do they expect data or concepts?
• Remember: A presentation is different than a paper. Don’t try to cover everything.

Gather Resources• What will you cover, what can be eliminated?
• How much detail do you need?
• Remember, your time and your audience’s attention are limited. For any part of your presentation, ask yourself “So what?”

Logistics• How big is the hall where you will be speaking?
• How much time will you be given?
• What time of day is your talk?
• Carefully consider if you will depend on anyone else for producing your presentation—allow plenty of lead time.

Equipment Needs• Ask what you will be given and what you must bring with you.
• Consider all equipment you will need—

– Internet connection
– Computer
– Microphone
– Software

Disaster Planning• Consider what could go wrong and plan accordingly.
• Always have a backup.
• Bring a handout that covers all of your slides. Make sure they are legible.

Organize the Material Introduction• Time to sell your idea or research.
• Answer the question, “Why should I listen to you?”
• Establish your personal credibility.

Organize the Material Body• Make sure you cover your main points.• Be concrete. Use examples, statistics, reiteration, comparison.

Organize the Material Conclusion• Give a summary• Emphasize the most important points.

Format• For a presentation in a dark room, choose a dark background with light letters. This is yellow text on a dark blue background.
• When making slides, use a light background and dark letters.
• Use a big enough font. This is 32 points.

General Format Rules• Stick to a maximum of two READABLE typefaces.
• Limit the use of color.
• Pick a style and stick with it.
• Keep it short, especially titles.
• Leave empty space.

Fight clutter!• Don’t include every word you will say.
• Limit to one idea per slide.
• Rule of six! No more than six words per line and six lines per slide.

Presenting Data• Make data/results the focus of your presentation.
• Don’t try to include all data—use handouts for detailed information or refer audience to a Web site.
• Use color or special effects sparingly and consistently.

Why Use graphs?• You need to get your audience’s attention.
• Many people respond better to visual cues than to straight text or lists of numbers.
• An effective graph can help drive home your point.

Final Steps• Practice! Recruit a friendly and constructively critical audience.
• Recruit a grammar expert.
• Show your presentation to someone who knows nothing about your field. Do they get what you want to say?