Hashtags. Embeddable posts. A focus on immediacy and popularity. Now, trending topics. No, this isn't Twitter. This is Facebook in its push to become a less-messy version of your community newspaper.

You'll notice the new Trending column on the right side of your News Feed, which reports indicate will soon look more like a newspaper than a social network. Facebook has been testing trending topics, a Twitter staple, since August.

Trending is "designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook," engineering manager Chris Struhar said in a Thursday blog post.

Struhar said the list includes topics that are popular across the network as well as ones that are more relevant to you.