Simple overview

The following steps, based on our research, will give you a simple overview of planning and running a successful project:

Plan your project well. Define all of the details, and make sure there is a finite goal.

Write your story. Be genuine and compelling, and inspire your audience to want to get on board. Remember, a passionate individual or team with impressive credibility will always engage the masses;

Work out your budget and timeframe;

Create a database of lots of suitable followers. It’s as simple as making a list of everyone you know who could possibly be a follower – family, friends, contacts on social networking sites, the people you work with or play sport with – everyone!

Work out a list of cool and creative rewards that people will want if they support your project;

Open a PayPal account and get it verified (and please make sure your settings allow you to receive AUD$);

Upload your project, telling your story, showing your video and pictures, and outlining the rewards offered (with some pictures of them too). You can get more details from our Posting a Project page;

Promote your project. Get family and friends to back you because they love you and know you. Get them to spread the word on your behalf;

Ask for referrals;

Work your database, go wide, and ask people to support you by visiting your project on iPledg and by spreading the word;

Use all forms of social media and communication to repeatedly get your message out there and to continue to move the “story” or campaign along;