Hello.

'Less is more'. The role of any creative thinking is to capture the messy human condition and to express it in a way that connects - in its simplest form.

Career Summary.

Executive creative consultant and eMBA graduate.

I am a believer that continued education is needed to move beyond the authoring of great creative and towards the running a great creative company.

Exec. Creative Director of JWT Melbourne.

During my time with JWT Melbourne I led the development and hiring of in-house production studios including UX/UI; 3D; Motion-Graphics and Photography while elevating the creative product across the creative department of 35 direct reports and the 120 strong agency as part of the Exec. board.

An entrepreneurial office that broke all the rules, we had huge successes and epic fails – I learnt equally from both. After five years I was made one of the youngest Executive Vice Presidents in Leo Burnett North America's history. How very nice of them.

Ranked #1 Art Director worldwide

Before taking on management roles I was ranked as the #1 Art Director worldwide at Cannes festival of creativity and #3 in the World on the Gunn report - later acknowledged by the Australian government publication ‘Australia Unlimited’ as one of Australia’s top creative exports.

Major awards summary.

6 Career Grand Prix / Best of Show (Major Award shows)3 career Effie wins (Effectiveness awards: Bronze and 2 Golds)Featured as Australia's top exports ‘Australia Unlimited’ Publication#1 ranked Art Director in the world Cannes Festival of Creativity 2010#3 Art Director Worldwide Gunn Report 2010#1 Most effective Olympics Campaign Bloomberg Business (Leo Burnett New York) 2012ADAGE #28th most awarded agency in the US Cannes 2012 (Leo Burnett NY)Branded Content Agency in the world 2012 (Leo Burnett NY)ADNEWS Agency of the year 2009 (Leo Burnett Sydney)Cannes Media Agency of the Year 2009 (Leo Burnett Sydney)