Adobe Test&Target is now part of Adobe Target.

Adobe Test&Target is now integrated into the Adobe Target solution — part of Adobe Marketing Cloud. Target provides you with everything you need to tailor and personalize your customers’ experiences to maximize revenue on your web and mobile sites, apps, social media, and other digital channels at the segment and individual levels.

Marketer-driven targeting

Analytics-enhanced reporting

Take full advantage of your investment in Adobe Analytics by selecting it as the reporting source in Target. Automatically sync visitor data and activity insights, target to custom segments, and filter test results with flexibility at a granular level.