Chumlee, a poular figure on the History Channel reality show Pawn Stars, is alive and well. But the internet seems determined to kill him off. The 31-year-old pawn shop employee-turned-media celebrity once again was forced to take to Twitter Wednesday to proclaim himself alive.

The Chumlee death hoaxes seem to trace back to an article on the site eBuzzd, which specializes in posting false reports of celebrity deaths. It seems that what makes a good death hoax is one that is, of course, false — but seems like it could be true. For example, eBuzzd was behind a Betty White death hoax that made the rounds of the internet earlier this year.

In the case of Chumlee, as anyone who watches Pawn Stars knows, he has what could be politely described as a weight problem. Which is why today’s Chumlee death hoax, claiming that the reality TV figure had died of a heart attack, had some legs. It seemed plausible.