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Use the menu on the left to explore eMarketer's eight research categories. Corporate subscribers have access to every topic listed within these categories. eMarketer's research coverage is designed to provide customers with the most comprehensive data and insights into the evolving digital marketing landscape.

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Our global research ensures marketers worldwide have the data they need

Comprehensive Deep Dives

eMarketer publishes in-depth reports, interviews, benchmarks, forecasts, charts and thousands of data points on key countries affecting today‘s digital world. We offer the most comprehensive level of research on these countries and regions:

Data and Benchmarks

eMarketer also gathers research from thousands of sources on countries that are often ignored or underserved by other firms. By aggregating this data and making it easily accessible, we offer one of the most robust searchable databases in the industry—with an average of 15,000 charts published each year.

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Browse Reports:

Reports Schedule

eMarketer reports provide an in-depth understanding of each topic that we cover. Explore our recent and upcoming reports using the menu on the left. To learn more about why eMarketer's data and insights are the most trusted in the industry, read about our approach to research.

Recently Published Reports

The State of US Digital Advertising 2015: Mobile Trumps Desktop, People Trump Devices

March 2015

When will consumer adoption of mobile devices warrant a significant shift in digital ad spending? The answer is, “Now, 2015.” Read on to find out exactly where spending will shift to mobile and by what degree.

Q1 2015 State of Video: Monetization, Audience, Platforms and Content

March 2015

The first in a series of quarterly reports that provide a snapshot of the digital video industry from four vantage points: monetization, audience, platforms and content.

US Ad Spending: Q1 2015 Complete Forecast

March 2015

US paid media ad spending will reach $187.45 billion in 2015. Digital will make up 31.3% of total ad dollars, while mobile will account for 15.3%. Digital ad expenditures will increase 15.5% in 2015 and an additional 14.5% in 2016, propelled by mobile.

Cross-platform attribution is critical in marketing today, but most companies still fall short when actually trying to pursue and implement the practice. Challenges with device identification and big data pose significant hurdles.

Traffic, rather than transactions, remains the main story for mcommerce in the UK. But mobile’s influence on the shopping journey is more marked than ever, and the proportion of retail ecommerce transactions now made on mobile devices is growing.

Canada Millennials: Understanding Their Media Habits and Preferences

March 2015

Millennials are a tempting and lucrative target for marketers in Canada. But simplistic strategies based on millennials’ digital tendencies may miss the mark.

UK Digital Users: Q1 2015 Complete eMarketer Forecast

March 2015

Among the 51.1 million UK internet users in 2015, 61.6% will use Facebook and 25.5% will visit Twitter at least monthly. Out of the 52.0 million UK mobile phone users, 49.7% will visit Facebook and 23.5% will visit Twitter regularly this year.

Many residents in Western Europe already buy on digital platforms. Many more have smartphones and tablets that can make mobile purchases. But mcommerce doesn’t yet account for a really sizeable share of sales or transactions in most EU-5 markets.

Holiday Shopping Preview

March 2015

Ecommerce had a banner 2014 holiday season as US consumers embraced mobile shopping and lengthened the season in response to early sales and late shipping cutoffs. In 2015, eMarketer forecasts another strong holiday season driven by innovations in mobile.

Marketing Technology: Nine Important Trends for Brands and Agencies in 2015

March 2015

Marketers rely on technology more than ever to support their campaigns and programs. The “marketer as technologist” has learned many lessons but nonetheless faces a fast-changing landscape that poses new challenges and considerations.

Digital Teens: Looking at How Technology Pervades Their Lives

March 2015

Teens live up to their reputation as a digital demographic. Rather than replacing Facebook, they’ve added social elements to their mix. More and more teens have smartphones. They get much of their entertainment digitally. But they’re ecommerce laggards.

US Digital Users: Q1 2015 Complete Forecast

February 2015

Among 259.7 million US internet users in 2015, 60.5% will use Facebook, 29.9% will use Instagram, 20.4% will use Twitter, 18.1% will use Pinterest and 7.7% will use Tumblr. More and more, these users are primarily accessing these sites via mobile.

International Cross-Border Ecommerce: A Country-by-Country Breakdown of Consumer Behaviors and Preferences

February 2015

Digital buyers are increasingly looking beyond their own borders to make purchases. This special report provides a snapshot of the current state of cross-border ecommerce in 20 countries across five regions worldwide, focusing on market size, price v. product, payment methods.

Pinterest for Marketers: What You Need to Know

February 2015

Pinterest has what other social platforms don’t: Users who willingly share their product preferences, plans and aspirations. As Pinterest starts a major push into advertising, this report details 16 things marketers should know.

Digital Radio: Led by Pandora, Now Robust 'Audio' Ad Channel

February 2015

Digital radio reaches over half the US population and nearly two-thirds of internet users. It has become a vigorous advertising channel that reaches engaged users who, through their listening activity, provide marketers with a wealth of information.

Canada Ecommerce 2015: Omnichannel Trends to Watch in Retail

Western Europe Digital Video Trends: North-South Divide Separates the Most Digital from the Most Valuable

February 2015

Digital video consumption in Western Europe is rising rapidly, but habits vary between North and South. In France and Germany, long-form content viewed on a TV set is prevalent; in Italy and Spain, short-form content accessed via mobile is hugely popular.

Mobile apps are “stickier” than mobile websites, resulting in a greater amount of time—and advertising dollars—being spent in apps. But mobile websites continue to generate the majority of mcommerce sales of physical retail goods.

Worldwide Social Network Users: Q1 2015 Complete Forecast

February 2015

The worldwide social network audience is nearing the 2 billion mark. More than 27% of people worldwide will use a social network regularly in 2015. Out of this group, 80% will use a mobile phone to access these platforms.

Digital Video Advertising in China: A Complex and Competitive Market

February 2015

The digital video advertising market in China is complex, competitive and a driving force behind ad spending growth. This report surveys trends and forecasts in this quick-moving ecosystem.

Marketing Automation: Examining Users and Usage, and What's Coming Next

February 2015

Marketing automation is new enough and complex enough that even vendors of automation systems face challenges running their own marketing operations on their own platforms. This report provides an overview of usage trends and looks ahead to the next wave of automation, predictive analytics.

Upcoming Reports

Report Titles (subject to change)Expected Availability

Creating Ads on the FlyApril 2015

Forecast Report - WW Ad Spending Q1 2015April 2015

UK Time Spent With Media 2015April 2015

China Mobile Ad Spending - Forecast and TrendsApril 2015

The Domain Name ExplosionApril 2015

Mexico Mobile 2015April 2015

Millennials and Social Media 2015April 2015

Millennials and their Smartphones 2015April 2015

Cross-Device Search MarketingApril 2015

Digital Video Advertising Benchmarks 2015April 2015

UK Native AdvertisingApril 2015

Ad Fraud 2015April 2015

Webinar - Mobile Mexico 2015April 2015

Western Europe Digital Ad SpendingMay 2015

Advertising Fraud - 2015May 2015

Canada Digital Media ScorecardMay 2015

Mobile Audience TargetingMay 2015

US Mobile Commerce - Forecast and Trends 2015May 2015

Industry Ad Spending 2015 - Tech-TelecomMay 2015

Industry Ad Spending 2015 - AutosMay 2015

Industry Ad Spending 2015 - RetailMay 2015

Industry Ad Spending 2015 - TravelMay 2015

Industry Ad Spending 2015 - CPGMay 2015

Industry Ad Spending 2015 - Media and EntertainmentMay 2015

Industry Ad Spending 2015 - Healthcare and PharmaMay 2015

Industry Ad Spending 2015 - Financial ServicesMay 2015

UK Digital Video 2015May 2015

Forecast Report - UK Ecommerce 2015June 2015

US Digital Commerce - Sector by Sector ReportsJune 2015

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Benchmark & Forecast Calendar

eMarketer's benchmarks and estimates build the foundation for each topic that we cover. Use the menu on the left to browse our forecast packages to see the frequency with which the data will get updated throughout the year. To learn more about why eMarketer’s data and insights are the most trusted in the industry, read about our approach to research.

Ad Spending

Benchmark & Forecast TopicUpdates Available

US Ad SpendingQuarterly

The eMarketer US Ad Spending Benchmarks package, published quarterly, includes estimates and projections for advertising spending across media channels, including TV, digital, print, radio and others. The package also dives deep into digital and mobile advertising spending across formats, including search, display, video and other categories.

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UK Ad SpendingQuarterly

This quarterly benchmark package includes historical estimates and forecasts on advertising spending across media channels, including TV, digital, mobile, print, radio and others. The package also takes a detailed look at digital and mobile advertising spending across search, display, and video formats, spending on social network advertising and net UK ad revenues for Google and Facebook.

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Worldwide Ad SpendingQuarterly

The eMarketer Worldwide Ad Spending Benchmarks package, released quarterly, includes historical estimates and forecasts for total media, digital, and mobile ad spending for six regions and over 20 countries. For select countries, estimates for digital ad spending across formats, including search and display, are included.

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Worldwide and US Ad Revenues at Major PlatformsQuarterly

This quarterly benchmark package examines how marketers are allocating ad dollars across major ad sellers and digital platforms, including Google, Facebook, Yahoo, AOL, Twitter and others. The figures include global and US ad revenues, market share, growth, APRU and related metrics across markets such as digital, mobile, display, search and others.

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Worldwide Social Network Ad SpendingQuarterly

This quarterly benchmark package includes historical estimates and projections for spending on social network advertising by marketers in six regions and select countries. Estimates are also broken out for ad spending on specific social networks such as Facebook, Twitter, and LinkedIn.

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Media Usage & Device Usage

Benchmark & Forecast TopicUpdates Available

US Internet UsersQ1 & Q3

The eMarketer US Internet User Benchmarks package include historical estimates and forecasts on usage levels of many activities of internet users and households across digital devices, including video viewership, audio and music listeners, social networking, email and search, gaming and other activities. The forecast also breaks down usage levels by age, gender, race/ethnicity.

US Tablet UsersQ1 & Q3

This semiannual benchmark package includes historical estimates and forecasts for US tablet users, iPad users and ereader users. Estimates for tablet users contain breakouts for audiences by age, race/ethnicity and gender.

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US Time Spent with MediaQ1 & Q3

eMarketer’s semiannual US Time Spent with Media package examines the average time users spend per day with TV, radio, digital, mobile, and print media, down to the hours and minutes. Specific breakouts include estimates for time spent with smartphones, tablets, social networks, video, newspapers and magazines. This package also compares the average time spent per day with select media to major media ad spending.

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UK Internet UsersQ1 & Q3

The semiannual eMarketer UK Internet User Benchmarks package includes historical estimates and forecasts for fixed broadband subscriptions and households, internet users, social network users, Facebook users, Twitter users and digital video viewers. This forecast also includes breakouts for usage levels by age and gender.

UK Tablet UsersQ2 & Q3

This semiannual benchmark package includes historical estimates and forecasts for tablet users, iPad users and ereader users in the UK. Estimates for tablet users contain breakouts for audiences by age and gender.

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UK Time Spent with MediaQ1 & Q3

eMarketer’s UK Time Spent with Media forecasting package, released semiannually, includes estimates for the average time users spend per day (hours and minutes) with TV, radio, digital, mobile, and print media. This package also compares major media ad spending to the average time spent per day with select media.

EU-5 Tablet UsersQ2 & Q3

Worldwide Internet UsersQ2 & Q4

The Worldwide Internet User package, released semiannually, includes historical estimates and forecasts for fixed broadband subscriptions and households and internet users for six regions and over 20 countries.

Worldwide Social Network UsersQ2 & Q4

This semiannual benchmark package examines the social networking market in six regions and over 20 countries. eMarketer’s historical estimates and forecasts include figures for social network users and Facebook users.

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Retail & Ecommerce

Benchmark & Forecast TopicUpdates Available

US Digital & Mobile Travel SalesQ2 & Q3

This semiannual benchmark package examines the digital and mobile travel market in the US. The forecast includes historical estimates and forecasts for digital and mobile travel sales, digital travel researchers and bookers, and mobile travel researchers and bookers. eMarketer takes a deep look at mobile travel in this package, with a comparison of smartphone travel sales and smartphone researchers and bookers to tablet travel sales and tablet researchers and bookers.

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US Digital Coupon UsersQ2 & Q4

eMarketer’s US Digital Coupon User forecasting package, published semiannually, includes estimates for US adult digital and mobile coupon users and mobile barcode scanners. Estimates for mobile coupon users include breakouts for adults who redeem coupons on smartphones, tablets, and other mobile devices.

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US Mobile PaymentsQ2 & Q4

eMarketer’s annual US Mobile Payment Package includes historical estimates and forecasts for the number of proximity mobile payment users in the US, and the percentage of smartphone and mobile phone users who use a mobile device as a payment method. Projections for proximity mobile payment transaction values, the growth of proximity mobile payment values, and the average spend per user on proximity mobile payments are also included in this package.

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US Retail EcommerceQ1 & Q3

This benchmark package, published semiannually, dives deep into the US retail sector by examining US retail sales, retail ecommerce sales, retail mcommerce sales, retail ecommerce holiday season sales, digital travel sales, and retail ecommerce sales broken out by 10 product categories. Estimates for digital shoppers and buyers by age and mobile shoppers and buyers by device (tablet and smartphone) are also included in this package.

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UK B2C EcommerceQ2 & Q4

This benchmark package, published semiannually, examines the UK’s B2C ecommerce market. Historical estimates and projections for total retail sales, retail ecommerce sales, retail mcommerce sales, and digital travel sales are included, as are figures for digital shoppers and buyers, mobile shoppers and buyers by device (smartphone and tablet), and digital travel researchers and bookers.

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Worldwide B2C EcommerceQ1 & Q2

The semiannual Worldwide B2C Ecommerce package includes historical estimates and forecasts for B2C ecommerce sales, digital buyers and digital shoppers for six regions and over 20 countries. For select countries, forecasts are included for retail ecommerce sales and digital travel sales.

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Research Formats

eMarketer's philosophy is that research should be easy to use and convenient to access. That's why all of our topics are delivered to customers in a variety of formats, depending on how much time they have and how much depth they need.

Reports

Charts

Forecasts

Comparative Estimates

Interviews

Articles

Webinars

Digging for deep insights and coverage on a topic? Check out our Reports and Webinars

Each eMarketer report is the result of the combined efforts of our researchers, chart specialists, interviewers, analysts and editors. Concise and readable, reports provide an in-depth understanding of specific markets and trends, offering unique analysis based on the eMarketer method of looking at all available information. In short, they take the vast amount of data eMarketer assesses and publishes daily, and put that data into context for our clients. Each report has five distinct sections: the executive summary, the eMarketer view, findings, conclusions and sources.

In the executive summary, the key questions addressed in the report are laid out along with relevant background information.

The eMarketer view gives you eMarketer’s take on what the crucial developments are, which way the marketplace is headed, and what you should be watching most closely.

The bulk of the report consists of eMarketer’s findings, which weave together third-party data with interviews, analysis and eMarketer forecasts to show you everything that is happening. The report’s key takeaways are highlighted in the conclusions section.

Charts

eMarketer’s signature charts offer a quick, clear view of the latest data—both eMarketer forecasts and the latest numbers from the thousands of other sources eMarketer evaluates.

Creating the over 10,000 charts eMarketer publishes a year means assessing 75,000 to 100,000 data points—and vetting all of them for accuracy and sound methodology. Despite the sheer volume of constantly updated information we publish, eMarketer’s searchable and browsable database makes it quick and easy to find what you need.

Once you do find the perfect piece of information, eMarketer gives you the option of exporting it as a PDF, JPEG, Excel file or PowerPoint slide, making it easy to pass along or incorporate into a presentation.

Finally, of course, each eMarketer chart is labeled with clear source and methodology information, so you know exactly what you’re looking at.

Forecasts

eMarketer’s forecasts distill the collective predictions of the research world about the digital landscape. What makes the eMarketer perspective so reliable is that it’s supported by a transparent methodology, as well as robust comparisons to other estimates.

eMarketer bases all of our forecasts on a multipronged approach that focuses on both worldwide and local trends in the economy, technology and population along with company-, product-, country- and demographic-specific trends as well as trends in specific consumer behaviors. We analyze quantitative and qualitative data from a variety of research firms, government agencies, media outlets and company reports, weighting each piece of information based on methodology and soundness.

Additionally, every element of each eMarketer forecast fits within the larger matrix of all our forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of each forecast means those assumptions and framework are constantly updated to reflect new market developments and other trends.

eMarketer publishes forecasts on advertising spending, internet usage, mobile usage and ecommerce sales for countries in North America, Western Europe, Latin America, Asia-Pacific, Eastern Europe, and the Middle East and Africa. Advertising spending forecasts are published quarterly and usage forecasts are published twice a year.

Comparative Estimates

Due to the dynamism and volatility of digital media, it’s hard to trust any single forecaster or organization to get it right. That’s why eMarketer comparative estimates present many credible predictions—alongside eMarketer’s own view—so you understand where researchers agree, or disagree, about where specific markets are heading.

Interviews

eMarketer doesn’t just compare data points. It also compares viewpoints. We conduct and publish thousands of interviews with industry leaders. As with eMarketer’s other coverage, the goal is to find out what is really happening in the marketplace, whether there is a convergence or divergence of opinions and practices. Corporate clients don’t just get to look at the numbers, they get to hear about developments from the executives themselves.

Articles

eMarketer also publishes shorter pieces, often focused on highlighting a single trend or data set from a longer report. eMarketer corporate clients have access to all of eMarketer’s articles, along with the reports, charts and interviews they draw from.

Webinars

Join our analysts for dynamic presentations on the digital marketing topics that matter most to your business. After the webinar, their PowerPoint decks and audio commentary remain available for easy viewing anytime.