ZYZ reels are made in China. The earliest round of reels were apparently a bit shabby. However, the gentleman who is currently running the company (Mr. Zhu, i believe) is putting out a very nice product. The reels are both mechanically solid and very nice looking. Their price seems to be rising, however. Reels from the far east are not necessarily junk just because they are made overseas. They are certainly not Stan Bogdan reels, but there also going for $210! Speaking of the far east, Kineya reels are made by the Japanese are, by all accounts some of the finest reels ever made!