Lucy has an eye for beauty that is ethereal, authentic and grounded, all at once. When she’s not working the digital content for J.Crew she writes and photographs for her blog These Foreign Lands, which we are in love with. She speaks to us from her latest destination, Morocco, about the vision for her life and what digital marketing is all about.

You seem to be one of those people who has gone out and created a life they love. What principles guide your decisions?

I try to have perspective. Five years ago I lost someone whom I loved very, very much. As painful as it was, and still is, I was afforded some perspective. I learned the hard way how short and ephemeral life is. So, I guess I made some kind of subconscious deal with myself that I would try to lead a balanced and well traveled life because that is what makes me happy and how I qualify success. Sadly I don’t think our society embraces this belief; success is a large salary and late nights at the office. It’s working weekends and not taking any vacation. But I figure, I’m not going to lie on my deathbed congratulating myself on all the work emails I sent at 9pm. I’m probably going to remember the time I watched the sunrise over the Mojave desert though.

You’ve traveled to over 30 countries in the last decade. Where did this taste for world wandering come from, and which country could possibly be home?

When I was 23 and recently graduated from university, I bought a map of the world and pinned it on the wall above my bed. I remember pouring over this map, taking in the names of all these unexplored foreign lands. I didn’t really know what to do with my life, I certainly didn’t want to sit at a desk 9 to 5, so I worked three jobs, lived with my parents and saved enough money to travel, on a shoestring budget, around the world for one year. The minute the wheels left the runway I was hooked. My first stop was Central and South America where I discovered the heat of the tropics. It was a world away from the long damp winters of England. I continued alone through New Zealand, Australia and South East Asia. I loved traveling alone; no one really knowing where or who you are.

Then, at a noodle stand on Kuta beach in Indonesia, I met my boyfriend of now eight years. He asked me how the mee goreng tasted, and the rest is history. He shares the same affliction for wanderlust as I do; happiest on the move, exploring. We’ve lived in Australia and now America, so it’s hard to call one place home. So, somewhere between England and Australia I guess, which is currently New York!

You recently added a member to the family in the form of La Guaguita.

La Guaguita (little bus in Cuban Spanish) is our new/ old 1985 Volkswagen Westfalia camper and our lifeline to sanity while living in New York City. Every weekend we escape out to Montauk or to upstate New York. We camp, cook on the fire and generally go feral and unshowered. It’s blissful. One day soon we hope to drive across America in Guaguita and see more of this incredible country.

You seem to be one of those people who has gone out and created a life they love. What principles guide your decisions?

1. Start somewhere, get creative. We moved to New York mid-recession. I had no New York job market experience and no one would hire me. So despite having four years industry experience and being way too old, I went back to the bottom rung of the ladder and interned. I did coffee runs and collected people’s dry cleaning. I detested it but I gritted my teeth and volunteered to do anything and everything and I met some amazing people who proved to be invaluable connections later on.

2. Live your profession. If you want to create amazing social & digital content for brands start by creating amazing content for yourself.

3. Keep up with the kids. Though I fail miserably at this point and will be eternally confused by Snapchat.

Not to be morbid, but I think you would’ve thought about this. At the end of this whole journey, what would you want people to be saying at your funeral, and why?