Bill Ackman Steps Up His Attack With Google Ads For The Term 'Herbalife'

Hedge fund titan Bill
Ackman, the CEO of Pershing Square
Capital Management, appears to be taking his battle with
Herbalife, which he calls a "pyramid scheme", to another
level.

If you Google
"Herbalife," you'll notice that in the "Ads related to herbalife"
the No. 2 ad listed is factsaboutherbalife -- the
website created by Ackman and Pershing
Square that tears apart the multi-level marketing company
that sells nutritional supplements.

Situated just below Herbalife's official website, Ackman's ad has
the perfect spot for a potential Herbalife distributors to
stumble across and click on,
Street Insider pointed out.

What's more is Ackman has to pay to get an ad in this space and
he'll have to pay every time someone clicks on it.

Check it out:

Google
screengrab

Last week, Ackman gave a brutal three-hour long
342-slide short thesis on Herbalife at a special Sohn
Conference event where he called the company a "pyramid
scheme."

He has a price target of zero and believes the company is
going to fail.