Ittiam to Showcase HD Video Calling With Multi-Way Conferencing on Mobile and Portable Devices at the Mobile World Congress 2011

BANGALORE, India, Feb. 10 — Underscoring its continued investment and leadership in embedded video-communications technology, Ittiam announced that it will be showcasing its embedded high definition (HD) Conferencing and Bridging System at the GSMA Mobile World Congress (MWC) 2011. Built on the OMAP™ 4 platform from Texas Instruments Incorporated (TI), Ittiam’s Video Communication System (VCS) not only changes the video calling experience on smart-phones and tablets but can even change the role of these devices in video conferencing. The OMAP 4 and AndroidTM based system features Ittiam’s innovative patent-pending embedded-bridge that enables a device to function simultaneously as a video communication end-point as well as an in-built conferencing bridge – all in high definition video. Up to 8 people can call in for a shared conversation on a mobile, ultra-mobile device or even a smart TV. From one-on-one interactions, communication can now become a collective experience even on personal devices with no dependency on external servers and service providers. Next generation smart-phones will dock on HD displays and TVs to convert the passive television to an interactive HD video conferencing terminal – at home or office.

Salient features of VCS on the OMAP 4 platform include:

Peer-to-peer video calling at 720p

Up to 8-way video-conferencing at 720p using patent-pending embedded-bridge technology

“The ability to leverage 720p in an 8-way conversation requires the ingenuity of a company like Ittiam that is willing to push the boundaries of what’s possible. What’s more, such an experience on a mobile device requires the right balance of performance and power management, precisely what the OMAP 4 platform delivers. As a result, TI believes that the resulting video conferencing feature offers our customers a true opportunity to differentiate,” said Fred Cohen, director, OMAP wireless ecosystem, TI. Ittiam’s VCS can be licensed in a flexible model that combines an upfront fee and a royalty-per-unit of production. Also, to enable customers minimize their cost of exploration and marketing, Ittiam offers a prototype license option. In addition, an evaluation license is available for a fixed duration for customers interested in detailed evaluation of the system. VCS will be showcased at the TI booth: Hall: 8.0, Stand 8A84 in the Mobile World Congress from 14th to 17th February 2011. For more information on technical details or to receive the demonstration package, visit the Ittiam website at www.ittiam.com or contact mkt@ittiam.com.

About Ittiam Systems Private Limited

Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company singularly focused on embedded media processing systems. It operates through its network of offices and representatives around the world. Ittiam’s customers include Fortune 100 companies and are distributed across U.S., Europe, Japan and Asia. Since 2004 the company has been consistently rated as the ‘World’s Most Preferred DSP IP Supplier’ in the annual surveys conducted by Forward Concepts Incorporated. In 2005 Ittiam had been selected by Red Herring into the top 100 private companies in Asia. In February 2007, Ittiam received the NASSCOM India IT Innovation Award, a prestigious recognition. For more details, visit www.ittiam.com.

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