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“They didn’t brag about how far they could take me. They asked where I wanted to go.” -Vanderbilt’s MBA program When a customer visits your website or interacts with your brand in any way, we call that messaging. Your messaging is the actual words you use to talk to your customers. It’s how you talk about your business. What your …

People are already “running” around the Internet screaming that Facebook is murdering their brands. But is the sky really falling? The truth is “sort of.” Before you lose your head to the Horror that is imaging your website traffic will dry up, let’s get a little perspective on the problem. And let me tell you, Chicken Little, the sky is …

Learn how to handle negative review and remove fake reviews from Yelp! and other online review sites. Few things can be more painful than seeing someone publicly smearing your (hopefully) good name. Negative word-of-mouth has been going on for centuries, just in different ways! “I can see he’s not in your good books,’ said the messenger. ‘No, and if he were …

Studies about what people search for on Google versus what they post on social media show a gap in how people want to be seen by others versus what they really think. Search engine honesty. People type in honest things in places they want honest answers. In places where they do not feel anonymous, they type in things that will …

There is a very good chance that this will increase your engagement, but in some cases could complicate the process of posting things that are controversial. Often times when someone “did not like” a post, they would just not click on the Like button. Facebook’s research dug deep into the comments and conversations of the billions of Facebook posts to see what comments and emojis that Facebook users were using to express emotions other than “Like” and then drilled down to find the ones that users would find most useful. They also did several focus groups and partial roll-outs of the reaction buttons to test the user experience.

When we meet with small business owners and sometimes even owners or managers of larger businesses and ask them who handles their social media we get some pretty surprising responses. “Our Nephew posts on Instagram a lot so we got him to handle our Twitter account and Facebook.” “My niece is really good with doing stuff on her phone like …

As I shared earlier, the Call to Action Conference was ah-mah-zing, but just saying that doesn’t provide much, except for incentive to join me at #CTAConf2016. (Tickets are like super cheap right now, too, so register if you want to reserve your spot!) I thought I’d share my top 7 takeaways to actually give you some value, but I also went …

Crush SEO: Learn How To Market Your Local Business Online is now available in electronic formats for Kindle devices. The book is honestly and proudly written by Internet Marketing Experts; Matt Rouse, Scott Burson, and Ashley Wirthlin of Hook SEO. Get your copy of Crush SEO: Learn How To Market Your Local Business Online. The book is available now from Amazon: http://www.amazon.com/dp/B00YJBKPYC Everything You …

Here is the full list of references and websites listed in the book, Crush SEO: Learn How To Market Your Local Business Online. The book is available now from Amazon here: http://www.amazon.com/dp/B00YJBKPYC We did a ton of research for the book and now you can check out all the references from the book online! It’s all here… click away! Crush SEO …

When it comes to your business, you are the expert. Remember that you may not be THE Expert in your field, but compared to the average customer, you are an expert. You deal with your business day in and day out. You know the tricks of the trade. That’s why people come to you to use your product or service! …