This article makes recommendations about developing ecommerce websites that generate engagement and traffic. The author suggests “reconverting” existing customers through targeting. According to Bain, repeat customers tend to spend 67% more than new customers.

Brands can use videos in their product pages as a way to build trust in consumers. Videos can be used to display the product. The piece suggests using trust marks and badges as they help build trust and credibility.

Providing a money back guarantee can reassure customers about their purchases. Sending cart abandonment messages can make customers feel valued and might entice them back to complete their purchase.

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At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands.