Instagram Launches #WaterInMotion Cannes Lions Video Contest 2016

This June, the advertising world will be at the Cannes Lions International Festival of Creativity. To mark the event, Instagram is launching the #WaterInMotion Cannes Video Contest 2016 and wants you to participate for a chance to win amazing camera gear and be featured at the festival!

The Cannes Lions Festival for Creativitybrings the world’s biggest agencies together, and awards the most creative and impactful campaigns. For this year’s celebrations, Instagram is kicking off the contest, inviting participants to explore the element of water. Here’s the twist: All entries have to be in Instagram’s video format.

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Those who decide to take part in the contest, should answer the brief that challenges them to capture their interpretation of water with a video on Instagram. To enter, all participants should upload a 3-60 second video using #WaterInMotion and #InstagramCannesContest. All videos must be shared and tagged by 1PM PDT on Friday June 10, 2016.

Do not be afraid to use all the tools that Instagram has to offer. From Hyperlapse to Boomerang and multiclipping, the platform offers a variety of features that can help the entries capture attention and ultimately win. You can read all the details here.