Average Conversion Rate by Industry 2012

While this is survey data and not the most accurate, at least it is a benchmark to shoot for. We also don’t know how each organization qualifies their conversions. However, where ever you are you should also try to figure out how you can improve your conversion rate 5-10% monthly.

I would like to see Professional Services split out from Financial Services, as I think this would be telling. Financial has it’s own set of compliance issues that I think should make it stand apart from whatever it is that defines “professional services”.

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Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and payment systems continue to expand what’s possible for customers. Customers expect more and better. Retail customers aren’t delighted with retailers. They feel differently about Amazon and in both cases it’s the CEO’s fault. All the […]

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