Data and Power Solutions becomes Geist Europe

Data and Power Solutions becomes Geist Europe

Rack power manufacturer Data and Power Solutions has announced a change of trading name to Geist Europe.

Geist Manufacturing, which has its headquarters in Lincoln, Nebraska, purchased a 50 per cent stake in UK based Data and Power Solutions in July 2010 and the decision has now been taken to develop the Geist Europe brand in line with global marketing objectives.

Managing director of Geist Europe, Theo Spittel (pictured), said, ‘It was always our long term intention to make this change. Following a recent multi-million pound investment in the group’s manufacturing processes the time was right for us to move forward to become Geist Europe.

‘Our goal is to rebrand the company while maintaining our core values, but also to significantly increase our product range, offering customers more value and much more choice.’

Brad Wilson, executive director of Geist Data Centre Solutions Group said, ‘Geist strives to offer the very best customer experience globally, not only within our sector but by any organisation. It is an exciting time for the group and with the addition of Geist Europe to the global brand offering we are looking to build further on our recent period of successful and substantial growth.’