Live from Confab: Metadata is a love note to the future

Metadata is in code, it’s in security, it is context, and it enables connections.

It’s hard to convey that in a concise and powerful way.

Rachel’s fiance (ooooooh!) had a slide “metadata is a love note to the future” which has now made the rounds via retweets, Tumblr, other peoples’ presentations… and now it’s come full circle.

Rachel had to take ~10 years of magazine content (about 50k articles) and put them into a CMS. 3 years later, doing a redesign, they found almost 7000 different keywords (though they found ~12% were typos, or redundant keywords).

But they wanted the metadata to do more.

The Goal: immersive experiences

If you like James Bond, you should be able to easily discover everything they had.