Berghs IC New Digital Landscape

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Transcript of Berghs IC New Digital Landscape

The new digital landscapeNEW BEHAVIORSHistoryThe 90 - 9 - 1 principlehttp://nowi.cz/toyotaAustraliahttp://nowi.cz/toyotaAustraliaVideo150 621Right now …2.4 billion people online (34% of world population)79% North America50% of Swedish three year olds use the Internet… and 40% of two year olds63% EuropeThe one machineOur collective subconsciousOur collective memoryThe top 3 most googled termsFacebookYoutubeGoogleOur tool for collaborationOur collective conscienceOur identity… from which we cannot hide… but which we yet aren't comfortable withWhich isn't (really) newWhere one of the major currenciesdoes not have an exchange rate toUSD, EUR or SEKDISRUPTIONwanted $ 10000got $ 137 000>$483 000 000 opening weekend$775 000 000 first 5 days1. Harry Potter2. Harry Potter3. The Avengers4. Transformers 35. Spider-Man31. Grand Theft Auto V2. COD Modern Warfare 32. COD Black Ops3. COD Modern Warfare 24. Grand Theft Auto IVThere's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item.- Steve Ballmer, VD, Microsoft, 2007I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get. - Steve Ballmer about the iPhone 2007Kids today don't want to pay for "culture". They want everything for free.Which changes how we workJobs that didn't exist in 2003: SEO specialist, social media manager, app designerAverage american: 5-7 jobs in a lifetimeStudents in 2010: 10-14 jobs by the age of 38... where you make your own stageA possibility that far from everyone takesadvantage of"Be honest and do good shit"- @Jocke Jardenberg & Sofia @ArvegardFUTUREQuantified selfInternet of thingsCloud computing3D printinghttp://www.socialbakers.comhttp://www.twittercensus.sehttps://www.iis.se/docs/SOI2012.pdfhttps://www.mentimeter.com/p/03e2ef878948/do-you-have-a-strategy-for-who-you-add-on-socialnetworks-like-facebook-andhttps://www.mentimeter.com/p/02ce1cdd6aa9http://nytmarketing.whsites.net/mediakit/pos/https://www.mentimeter.com/p/c4b1604212e7https://www.mentimeter.com/p/a85a2311370043% Latin America40% Middle East28% Asia16% Africa1.15 billion Facebook accounts (48%)500 million Twitter accounts (estimate)~1 billion Google+ accounts (estimate)$2 billion$3.2 billionINTRODUCTION