Electric Imp

An industry-leading internet of things (IoT) company that provides a platform to securely manage and scale connected products and services to millions of users.

“To create a clear and professional identity in line with Electric Imp’s evolution as a major player in the IoT space, the designers developed a minimalistic ‘imp’ element that imparts friendliness and efficiency.”

“The clean geometry of the primary ‘imp’ element creates versatility, allowing for implementation across publications, campaigns, and other collaterals — with custom iconography created for individual initiatives.”