The course begins by introducing you to the process of social advertising. You will learn how using social networks for advertising can be an effective and relatively cheap way to market your business. You will learn different rules that need to be followed when conducting social advertising. You will be introduced to suitable social advertising platforms that you can use to promote your business.

Next, you will learn about online display advertising. You will learn how to use online display advertising as part of your business’s advertising campaign. You will learn about a number of different approaches that you can take which all have different areas that need to be considered before deciding the best approach for you.

Finally, you will be introduced to the process of search engine optimization (SEO). You will learn how to use search engine optimization to maximize the number of relevant visitors to your website. You will also learn about many pitfalls and barriers that are involved with search engine optimization. You will learn how to test how effective search engine optimization has been in promoting your website.

The course begins by introducing you to the practice of e-commerce. You will learn what differentiates e-commerce and e-business and you will learn how conducting e-commerce can benefit a business. You will be introduced to different categories of e-commerce and where they are applied.

Next, you will learn about the range of benefits that come from purchasing and selling products and services online. You will learn about a variety of different areas that need to be considered when planning to integrate e-commerce into your business. You will learn about different features of selling online and the security and privacy issues that may arise when conducting e-commerce.

Finally, you will learn about the range of options available for adding e-commerce to a business. You will be introduced to different types of e-commerce solutions that are currently available. You will learn about important areas that need to be considered when deciding to sell products and services online. You will learn about trends in e-commerce and the common types of websites that conduct e-commerce today.