Developer Rocket Ninja's next project isn't a game, it's a "social entertainment" program based around 3D avatars interacting with one another. The project is Be3D.

By From Inside Social Games

Rocket Ninja first came to our attention with its 3D action game Wrestler: Unstoppable, The present build of Be3D allows users to engage in pre-scripted actions, such as dancing or high five-ing with members of their 3D networks and gift virtual goods to one another.

CEO Pelled explains that users will be able to find and add new friends to their network via search parameters like gender, age and location — as one might with an online dating service. Pelled explains Be3D will monetize through a combination of video ads, hard currency, virtual goods — like clothing and the aforementioned facial customization — and product placement. Pelled also says there are plans for an affiliate referral program in the works, but the system isn't in place yet.

Users can also send each other "3D cards," where they can create short movies of their characters interacting with real friends'avatars or politicians and celebrities.