TVS-E rolls out retail IT hardware range; plans to open demo zones

IT peripheral major and a manufacturer of dot matrix printers, TVS Electronics (TVS-E) has extended with an introduction of retail IT hardware products in the market. The range includes point-of-sale (POS) printers, integrated touch screen, barcode scanner, electronic cash register and cash counting machines, customer pole displays and much more. Further, the company also aims at building a network of TVS-E owned demo zones across India targeting the retailers to facilitate a better access to these technology products, according to a top company official.

“India has a number of retail outlets in the world. Though the market has been dominated by unorganised players, the entry of domestic and international organised players is set to change the scenario,” said V Shankar, senior vice president, POS and solutions business group, TVS Electronics.

TVS-E has currently has over 200 channel partners and 150 retail solution providers in the POS category across India.

“With an improved scenario in the Indian retail market, there is a need for sustaining the momentum with sharp technology and greater focus on customer convenience. Hence as an effort to modernise the Indian retail scenario we have devised a customer friendly hardware technology sought by a small kirana shop owner down the street to a large retailer operating chain of stores in malls and shopping centers,” added Shankar.

The POS products by TVS-E caters to suit the needs of sectors as varied as textiles, food and grocery, restaurants, hospitals, educational institutions, beauty parlours, pharmaceutical stores, jewellery stores, book stores, electronic showrooms, logistics on a pan India level. Being on the cutting edge of technology these sectors have gained a huge leverage in optimizing their time and business while servicing the multitudes of customers visiting the store daily.