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Ethics in the investment world used to mean not lying or stealing, but times change. There's still plenty of lying and stealing but something else changed along the way. Youthful Baby Boomers forced on the world an awareness of the fragility of the environment, the validity of the women's movement and the need for 'quality of life'. This has had a big impact on investment patterns and many people are looking to invest in businesses with a corporate value structure that mirrors their own. Some 'ethical investments' meet their needs.

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