Someone up there…..

28 January 2014

I have been glued to my Mac all day browsing the internet and checking all sites for pictures of the new F.1 cars from every possible angle. I have now come to the common conclusion that all 2014 machines are terribly ugly, no exceptions. I join voices with some of the protagonists of our sport to say that someone up there has got it completely wrong ! Formula One is a great sport and a great spectacle with men and machines dominating the scene. Formula One is also a giant marketing tool and I personally spend every hour of my working day trying to convince corporations to invest their advertising money in it. I guess my job is going to get tougher this year when I open my presentation folder to unveil my product range….Is it possible that the engineers who wrote the new aero rules have not done a simulation draft to understand what F.1 designers would have come up with? Don’t they have any aesthetic feel when they write the dos and donts of Formula One? May be next time they should ask an italian to help….