2 thoughts on “Discussion: Are Industry Awards Complete BS?”

Awards are, pretty much exclusively, businesses. That is, they either make money buy selling awards, or by you attending the awards ceremony, or through the publicity / authenticity being the overseer of that award will give them. They are rarely out to just award things for the fun of it, or simply because you did a good job.

There are virtually no awards that actually award anything without some bias. Point me to the last award for anything, ever, where the winner wasn’t present, and you might be pointing me to an honest award – something where someone wins because of what they did, not because they paid to enter.

Unfortunately, we love awards. They mean nothing. we know they mean nothing. But my word, we covet them. And so we continue to pay those fees, and more and more awards keep on appearing, because ‘award winning’ is ‘award winning’ even if no one knows what the ‘award’ actually is.

It’s all bollocks. Awards. Events. Conferences. Blogs. They all need to stop. No one cares.