During Negroni Week, a portion of the proceeds from every Negroni or Negroni-related item sold at participating retailers, bars and restaurants worldwide will be donated to the charity of their choice. In addition, Campari America will donate $10,000 to the top fundraising establishment's charity.

Duan will receive an all-expense paid trip to Sydney, Australia, and the opportunity to share his unique creation on the global stage as the United States representative in the BACARDÍ Global Legacy Cocktail Competition.

Teeling Single Grain uses a completely unique maturation process fully maturing the whiskey in Californian red wine barrels. The whiskey is made by combining unique ingredients, with maize/corn dominating and uses modern column distillation to produce the whiskey

Yellow Spot is matured in a combination of American bourbon, Spanish sherry and Spanish Malaga casks, and is known for a sophisticated and complex taste profile, possessing honey sweetness with pot still spices.

Jägermeister's Sin Igual campaign features out-of-home billboards in high visibility intersections, social sharing of #SINIGUAL, and an experiential showcase from February through March, inviting consumers to participate in real-time photo shoots to be featured on Jagersinigual.com.

Gaining full ownership and distribution rights for Tequila Don Julio and Tres Magueyes, alongside the 'La Primavera' distillery, inventory and agave supply, gives Diageo the ability to make investment decisions across supply, marketing, and innovation to support the continued growth of the brand, and become more competitive in the category.

The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense technology, which can detect both the sealed and opened state of each bottle.

Produced in association with the Humphrey Bogart Estate, Bogart's English Gin is a super-premium, small-batch, pot-still English gin infused with coriander, macadamia nuts and citrus zests at 45 percent ABV.

Glendalough’s new whiskey offering is carefully crafted in small batches from a mash of malted barley and corn. It is aged in first-fill American oak bourbon barrels and progresses to double age in first-fill Spanish Oloroso sherry casks.

"This summer, we're looking for consumers to flip over their hammocks and have a little fun with their mojitos and daiquiris by enjoying our new pineapple, coconut and grapefruit extensions," said Dan Kleinman, Vice President of Marketing, Rums for Diageo North America.