Wright also suggested that fans should be treated as co-developers, although studios should be careful when acting on feedback from the vocal minority.

"On the other side there's the internet thing where 5% of the people are making all the noise," Wright explained.

"Sometimes they represent the other 95%, sometimes they don't. A lot of times the 5% are asking for ridiculously elaborate features, and as a game designer you know that's going to make the game inaccessible to everybody else.

"There are these people that want you to push a franchise in a super hardcore direction, and therefore we're going to close it off to 95% of the players, so you have to understand what kind of feedback that they're giving you.

"But when it's something that's 5% representing the other 95 that will probably feel the same way, then I think it's really valuable."