3 Research in Progress: Competent Consumer: Achievement Goal Theory and Effectiveness of Direct versus Indirect Comparative Advertising Formats with Efe Çamurdan and Zeynep Gürhan-Canlı. Role of Calorie Labeling and Social Influence on Amount of Food Purchased with Melis Ceylan and Vicki Morwitz. I can Picture that Consumption Experience: The Subtle Evocation of Experiential Imagery through Suggestive Associations in Message Cues, with Aradhna Krishna. Consumer Perceptions of Brand Localness and Brand Globalness and Understanding the Situational Appeal of Local Brands with Rajeev Batra and Ayşegül Özsomer. Shifting Standards in Consumer Evaluations of Global and Local Brands with Eda Sayın, Ayşegül Özsomer, and Zeynep Gürhan-Canlı. Self-Esteem with Zeynep Gürhan-Canlı. Branding and Social Exclusion with Selin Atalay and Melis Ceylan. PRESENTATIONS Conference Presentations: When My Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes, (forthcoming) October 2014, ACR Conference, Baltimore*. Achievement Goals and Comparative Advertising, (forthcoming) October 2014, ACR Conference, Baltimore*. Müşteri Hitap Tarzı ile Reklam Etkinliği ve Marka Kişiliği Arasındaki İlişki, June 2014, Ulusal Pazarlama Kongresi. I Can Picture that Consumption Experience: Experiential Imagery through Suggestive Associations in Message Cues, March 2014, SCP Conference, Miami. On What Image Attributes Should Global Brands Be Consistently Positioned? May 2013, Theory and Practice in Marketing, London Business School, England*. When Your Brand Changes the Terms of the Relationship: Vicarious Dissonance in the Context of Brand Attachment, October 2012, ACR Conference, Vancouver. When Your Brand Changes the Terms of the Relationship: Vicarious Dissonance in the Context of Brand Attachment, February 2012, SCP Conference, Las Vegas*. Appreciating the Local versus Trusting the Global: Shifting Standards in the Evaluation of Product Failures, October 2011, ACR Conference, St. Louis*. Do Size Labels Have a Common Meaning Among Consumers? June 2010, EMAC (European Marketing Academy Conference), Copenhagen. Consumers and Their Local (Global) Brands: A Look at the Situational Appeals in Developing Countries, June 2010, Global Brand Management Conference, Istanbul. Understanding the Situational Appeal of Local Brands in Emerging Economies: The Case of Turkey, October 2009, ACR Conference, Pittsburg. 3

WILLIAM C. MARTIN Curriculum Vitae Assistant Professor of Marketing Department of Management College of Business and Public Administration Eastern Washington University Office 357 Spokane, WA, USA 58202-8366

ANGELA ANDRADE, PH.D. University of Arkansas at Pine Bluff Department of Social and Behavioral Sciences 1200 North University Drive Mailbox 4988 Pine Bluff, AR 71601 andradea@uapb.edu 870.575.8184 PROFESSIONAL

Dr. Jing'an Tang Department of Management John F. Welch College of Business Sacred Heart University EDUCATION 2007. Ph D, University of Western Ontario, Richard Ivey School of Business. Major: Strategy

HAAKON T. BROWN College of Business and Public Administration California State University, San Bernardino 5500 University Parkway, San Bernardino, CA 92407 Office: (909) 537-5716 Fax: (909) 537-7515 hbrown@csusb.edu

CURRICULUM VITAE Frank T. Rothaermel as of June 14, 2001 Department of Management The Eli Broad Graduate School of Management Michigan State University N 475 Business Complex East Lansing, MI 48824-1122

Marsha B. Keune June 2015 University of Dayton 937-229-4639 School of Business Administration mkeune1@udayton.edu Miriam Hall 410 300 College Park Dayton, OH 45469 EDUCATION Wisconsin School of Business,

UNIVERSITY OF MIAMI Curriculum Vitae INSTRUCTIONS: A curriculum vitae must be supplied by every faculty member considered for reappointment, promotion, or tenure, and forwarded throughout the review process.