NEWS

PHD UK partners with HP and Oath on AR mobile campaign

Computing company HP has joined forces with digital media company Oath to create an augmented reality (AR) mobile experience centred on HP’s printing offerings.

The campaign, created by Oath’s Ryot Studio and in partnership with PHD UK, focuses on HP’s Instant Ink’s Free Printing Plan and HP Envy Photo printer.

The experience enables users to select photos from their device via an ad in the Yahoo Mail app and place them in printable picture frames. They can then see how photos printed and folded into different frame styles would look in their homes or other locations, all through their smartphone’s camera.

The AR format is currently being tested within the Yahoo Mail iOS app through the Yahoo Gemini platform. Oath says it will expand to other mobile apps in the future.