5 Minutes With Sophia Webster

We meet the footwear designer ahead of London Fashion Week

Sophia Webster has given the May Fair hotel a makeover this London Fashion Week, to celebrate the property's seventh consecutive year as official LFW hotel. The designer follows in the footsteps of fellow footwear connoisseurs Manolo Blahnik and Nicholas Kirkwood in creating a window display for the May Fair, which collaborates with a different designer every season. As the winner of the Emerging Talent prize at the 2013 British Fashion Awards, not to mention being our favourite new footwear designer, Webster is fast making a name for herself as one of the hottest London names to know.

We caught up with her ahead of the window unveiling and her autumn/winter 14 London Fashion Week presentation:

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Talk us through the concept behind your new AW14 collection. What were you inspired by?

Beverly Hills brats are getting a London fairytale treatment for AW14.

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How did your collaboration with the May Fair hotel come about?

The May Fair hotel approached me last year to design their windows for London Fashion Week. I wanted to create something fun and bright to combat the awful February weather – I started with the idea of a traditional fashion scene, the catwalk, and decided to make the Sophia Webster brand mascot, the flamingo – the star of the show!

How stressful is it preparing for a London Fashion Week show? (Or is it blissfully stress free?!)

It has been quite stressful but it's something the team have come to expect in the run up to fashion week! We’ve been listening to Katy B’s new album Little Red on repeat in the studio to get us through it.

Which other London designers do you admire and would you like to work with?

I'd love to work with Roksanda Ilincic, her colours are so vivid and beautiful.

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