Increase customer satisfaction, loyalty and retention by accelerating the speed with which Yamaha owners can find and buy manuals. Reduce the unit cost for the production and storing of manuals.

Solution

Crestec USA revolutionized Yamaha's approach toward their manuals. We took ownership of the entire library and changed its manufacture from a lithographic to a digital, On-Demand process. This enabled Yamaha dealers to order through our in-plant call center and accelerated the ordering and delivery processes. This On-Demand Print and Fulfillment program has enabled Yamaha to begin profiting from its publications library.

Crestec has recently broadened this program to develop an e-commerce website that allows dealers and owners to purchase manuals quickly and easily with a simple search, using year, make and model.