Secrecy was the maxim of the Manhattan Project, the subject of this WGN America original series. The scientists who worked on the bomb were obliged to keep secrets from everyone. Taking our cues from the arresting aesthetics of the era’s propaganda, MAUDE produced a series of images and disruptive digital executions, whose art and message are as beguiling as they are discomfiting.

The launch of Al Jazeera America’s domestic news channel reminded consumers that great journalism delivers new perspectives. ‘There’s More to It’ encouraged consumers to look at news differently by contrasting the current state of news with the AJAM promise of in-depth reporting and human stories.

What if the official history of the infamous Salem witch trials was a lie? This was the provocative premise for our campaign which sought to plant the seeds of doubt in the minds of our audience as we built awareness and drove them to tune-in for the second season of this hit original series, Salem: Witch War.