Computer Weekly has featured a discussion by Rick Costanzo, SAP executive vice president and general manager of global mobility solutions.

Costanzo joined the company around the time of Mobile World Congress 2013 and in this article he articulates the mechanics behind SAP's mobile market strategy.

Excerpt reads as follows...

I recently talked to Reseaux & Telecoms online in Paris about the current state of the enterprise mobility market and was a bit surprised to see the article titled "The Big Jump In SAP Mobility And Cloud" (actually, Le grand saut de SAP dans la mobilité et le Cloud) -- because I would suggest that that big jump was actually a long, steady climb.

There is a huge effort underway in the industry to go from MDM (mobile device management) to EMM (enterprise mobility management). We think we already accomplished that move two years ago.

While SAP has had a mobile strategy for over 15 years, our position in enterprise mobility started with the acquisition of Sybase in 2010. That sent the first clear signal to the market that we would not start from scratch by building everything ourselves. Instead, we would adopt a more pragmatic approach to buy as well as make.

In 2012, we bought Syclo, a move that reinforced SAP Mobile with apps, services and especially human resources with the essential 'knowhow' to position the growing portfolio to our industry and LoB customers.

ANALYST NOTE: In terms of capabilities for "building the mobile enterprise" SAP is ranked positively by analysts from IDC, Gartner, Yankee and Forrester.

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