February 11, 2012

TomTom Working with Insurance Co. to Get You a Discount… or not

Hummm, sounds pretty Big Brother to me, but it's all optional for now; and it's in the UK. TomTom is working with the Fair Pay insurance company in the UK to get consumers a TomTom GPS, while monitoring their driving habits. The TomTom devices can also help them become better drivers through a series of feedback alerts. The monitoring is similar to the Progressive Snapshot program where for a few months, Progressive gets to monitor your driving habits, times and locations to assess your risky behavior. If you're safe, you get a discount; if not, you're still in the big pool with everyone else.

The TomTom 3100 Pro is the device, and is build on a Fleet Tracking platform, where fleet managers can track a vehicle's whereabouts, its drive and idle time, and assemble those statistics into meaningful reports to increase efficiency or uncover that deadbeat in the workforce. The TomTom 3100 also has some nice features to help you drive more efficiently, like "harsh steering, cornering and braking. Active Driver Feedback raises the awareness and actively helps the driver to save on fuel."