To create the most vibrant marketplace it seemed obvious that Vibrance would need to be measured. But, how could vibrance be measured? When looking into the core data sets for eBay four data points are most prevalent. People, Exchanges and Things…

The fourth data point was information. eBay knew the price of something, but they also knew its value. For instance eBay would know the difference in value between a Rolex watch and Tom Cruises Rolex watch.

Vibrance could be measured through the frequency with which people exchange things and information. This was described as a ‘Commonwealth’, where vibrancy rewarded the seller and buyer in equal measure. A form language depicting People, Things and Information was extrapolated from the forms in the eBay identity. A circle for people. A triangle trending up and down for things. A line connecting for information. Exchange was described by the overlap the mutual wealth between two entities in coexistence.

Motion described degree of vibrancy of the entire system. The pulse of a dot, quicker, like a heart beat describing more excitement about a thing, person or conversation and a profile icon containing the last 12 interactions would describe the vibrancy of anyone within the world of eBay.