Insta-Marketing

Instagram has been creeping up to Twitter in MAUs and DAUs (monthly and daily active users) for some time now. And while Twitter’s global growth seems to be leveling out, Instagram doubled new users from 2013 to 2014. The simplistic functionality and customizable imagery Instagram has built its foundation on has made it more globally successful than other social media apps, which means more users–which means more successful advertising. It turns out that Instagram may wind up being even more successful than its ultra successful owner, Facebook.
Facebook may still be a functional advertising tool, but it requires a bit more effort. Nike, for example, has created multiple Facebook pages to target its audiences more specifically. This system could potentially function better on Instagram's platform, which requires fewer updates. Instagram works best when a brand develops a style and builds a profile around it with a string of continuity.

The key to successfully advertising on any social media platform is optimization. What works best for you brand? Analytics apps like Iconosquare can help you pinpoint your brand's strengths and weaknesses in Instagram campaigns. Use the information collected to adapt your posting schedule and style for better engagement. Optimizing your Instagram is one of the easiest ways to make your brand visible.