Salesforce Sales Attribution Reporting

New feature added: Salesforce sales attribution reporting

Salesforce Sales Activity has now been added along with Pardot marketing touch data to the multi-touch attribution reporting within AttributeApp. Users now have the following options for Multi-touch attribution reporting with their combined Salesforce and Pardot data:

This provides a complete view of Sales (Salesforce activities) and Marketing’s (Pardot activities) contributions to pipeline and revenue.

This data gets rolled up at the Marketing Tactics and Campaigns level. You can also drill down into a single opportunity and get a clear view of both Sales and Marketing’s contributions to closing a deal. Here’s a simple example that combines both Pardot (Video, Website Visit) and Salesforce (Send Quote) activities to give a complete view of a single deal:

Salesforce Sales Attribution

There are now 10 out of the box attribution reports that allow insights into