Hello, Wireless Tablet App

Hello, Wireless is a tablet app inspired by my 93-year-old grandmother and the challenges that her generation faces in keeping up with technology. Aimed at simplifying the task of communicating in today’s digital age, the app condenses calling, texting and emailing into one simple and easy to use interface. Color coded tasks, large buttons, and simple navigation without scrolling or hidden menus combine to take the guess work out of keeping in touch with loved ones.

UX, UI, Branding

Iris Optical Branding

Iris Optical is a brick & mortar optometry shop in Chinatown, Manhattan, bringing old school-inspired style and customer service back to the eye business. They provide the services you expect from a modern optometrist alongside a curated selection of unique frames inspired by the diversity of New York City.

Branding, Logo design

Baby Mama Soap Packaging

Baby Mama is an organic soap company celebrating motherhood around the world. Every bar of soap is made with ingredients from a single country of origin, highlighting the unique culture of the region through herbal skin treatments that have been passed down from mother to daughter for generations. The packaging is an interpretation of traditional colors and patterns from each country, ranging from origami to textiles.

Branding, Packaging

Harlem Neighborhood Profile

Every summer, the City of New York publishes a profile onHarlem, outlining the best of the neighborhood, along with the various changes that may have come to it in the previous year. In 2016, rather than sticking with their traditional format aimed most prominently at tourists, the city wanted to publish something for the people who actually live there. This year’s profile is presented in a newspaper format, with stories and photos that represent Harlem in an authentic way that the locals can connect with.

Editorial layout, Branding

BP Carbon Offset Campaign

As an oil company in 2016, BP is faced with the endless task of asserting their commitment to environmental preservation. They launched this pilot program offering carbon offsetting at the pump, which they then matched dollar for dollar, giving customers the chance to feel better about filling up. The campaign ran for 3 months in target markets, leveraging billboards and environmental signage to drive awareness.

Digital illustration, Layout

Candid Loans Website

Candid Loans offers dead simple loans to normal people for normal stuff. By simplifying the process of getting a loan into an easy-to-understand and pain-free endeavor, Candid Loans appeals to a new generation of young adults who expect convenience and accessibility. The company strives to change the perception that loans are stuffy or serious, encouraging people to rethink what a loan can be used for.

Web design

Cisco Corporate Report

Cisco’s 2016 internal corporate report focuses on a commitment to engaging the power of the human network in its various forms. As Cisco is a technology powerhouse, the cover was inspired by circuit boards - the foundation of modern technology.