LOS ANGELES--(BUSINESS WIRE)--Citrusbyte, a leading provider of innovation and engineering services to
the Fortune 500, announces that beginning today, the company will
operate under the new brand name Theorem. The new name for the firm
reflects a realignment of the company’s brand with its long-term vision
and strategy for delivering transformative innovation services to the
world’s biggest enterprises.

“The Theorem name represents the company that we have built over the
last 12 years. This isn’t a redefinition of who we are — it is about
ensuring our brand accurately reflects what we have become. Our focus on
people and culture as the fundamental drivers of business innovation is
reflected in our new identity,” said Brady Brim-DeForest, Theorem CEO.
“The Theorem name is about reconnecting with the mathematical, computer
science driven DNA of our organization and it elegantly captures our
iterative, hypothesis-driven process.”

Theorem is a new kind of consulting company built for a world where the
only constant is change. It supports its customers in innovation,
design, instrumentation, development, and launch of solutions to complex
problems powered by a combination of technology, people, passion, and
the scientific process. Select clients include American Express, Apple,
AT&T, Caterpillar, First American, and Google.

In addition to the new brand name, the company will be rolling out a
comprehensive update to its visual identity system complete with a new
logo and new website.

“Our brand has been built on quality, expertise, and craftsmanship – we
pride ourselves on building long-term relationships with the world’s
most innovation-forward organizations,” said Will Jessup, Founder and
Head of Services Delivery. “Our new identity only reinforces the core
values that drive our business forward, and our customers will still
receive the same great, partnership-oriented experience they always
have.”

Also being announced today is the company’s new Strategic Innovation
Partner program that will expand and grow its complementary and
supplementary service offerings with new, robust tools from partners
that will help attract, bring value to, and monetize new and existing
opportunities. Theorem’s Strategic Innovation Partner program targets
participation from technology service providers, specialized software
firms, and vertical specific experts.

About Theorem

Theorem (previously Citrusbyte) is an innovation and engineering company
that advises clients on product strategy, engineering, design, and
culture, then partners with them to build and launch technology-driven
solutions to their most complex problems. Theorem is chosen by clients
when results matter most — becoming the agent of change, and driving a
transformation that involves not only technology, but also people,
process and leadership. Founded in 2007, and headquartered in Los
Angeles, Theorem's global team of engineers, designers, technologists,
researchers, strategists, and advisors, has deep expertise across a
broad variety of industries including consumer electronics, automotive,
manufacturing, supply chain, healthcare, finance, and entertainment. To
learn more, visit: www.theorem.co.