A friend sent me a Tweet with a video that — if you are a marketer, business owner or sales pro — you absolutely MUST watch. Yes it’s funny. Because, as with all good humor; it’s based on the truth. But you’ll also cringe as you watch it because if you’ve been in business for even a few months; I guarantee you’ve met bad customers something like this.

Watch the video now, and then I’ve got one of the most critical questions you need to ask yourself if you want your business to be a source of pleasure instead of constant pain.

Ok, so pretty funny huh?! And it probably had you squirming in your seat too, right? If you’re like me, you were probably wanted to yell, “Bad customer! Bad, bad customer!”

But think about this; who created this type of customer? Like poorly trained dogs that the infamous “Dog Whisperer” Cesar Millan deals with; the problem is not with the dogs, but with the owners.

Customers, consumers, clients…. whatever label you want to apply — they are being trained by their “owners.” And in this fantastical metaphor, their “owners” are, well — YOU!

Maybe not you personally. I know you probably hate this type of prospect or customer. But the fact is they didn’t