Why Choose Designotype Printers?

We know you have a choice when it comes to printers. We understand that excellent service doesn't end when the project is printed. When you choose us, we promise you'll love your relationship with us.

When you need ordinary things like business stationery and signage, or custom projects like invitations and calendars, or hard cover and spiral bound book printing, you've landed in the right place. Choose to have us complete your entire project from start to finish, or partner with us to complete the portion you need help with.

In order to make your printing experience even better, we offer free pickup and delivery. Are you in Houghton? Hancock? Chassell? Calumet? Lake Linden? We'll see you soon.

Here's a list of some popular services we provide.

Additional Services to Inspire Success

To help your business grow, we offer you many free business success resources and tools.

It starts when you place an order. We ask a lot of questions to determine what your goals are as a business. This helps us steer you in the right direction, so you can choose the printed materials that best fit your requirements.

We'll also look for ways to help you succeed through free training and free success tools. Ask about free webinars you can sign up for, including topics on:

You can also borrow inspiring, motivational books, tapes, and CDs from our free lending library at any time. Popular titles include: Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life, The 21 Success Secrets of Self-Made Millionaires, Beware the Naked Man Who Offers You His Shirt: Do What You Love, Love What You Do, and Deliver More Than You Promise. One book is featured every month in our Designotype Delegate. Contact us today to be put on the mailing list!

We are way more than "just another printer." We are willing to share over 28 years of business knowledge to help you grow... We'll give referrals for other vendors you might find helpful, and we can connect you with people who may be able to assist you in your industry.

When You Need Help, You Can Find it Here

Got a question about printing or need some help preparing your files for print? You might not know much about printing, but we do, and we're only too happy to share that knowledge, experience, and advice with you. After all, we want to make sure you look good on paper.

Helpful Resources that will make you love us!

Important Details

Five reasons Designotype Printers is the favored printer in the Keweenaw’s Upper Peninsula.

1. Timeliness is key! You can count on us to deliver projects when you need them.

2. You will receive superb service, because we are detail-oriented. If there is ever a problem, we will do whatever it takes to make it right.

3. You will be greeted with a smile when you walk in the door. We'll take the time to ask questions and brainstorm with you, to help you figure out what printing products are best suited for you and your business.

5. Your business can grow and prosper when you take advantage of all the free success tools we offer. These include free training sessions, webinars, live webcasts, and our free lending library of books and CDs. (Free is good.) Contact us to find out more.

6. When you order printing from Designotype Printers, you will receive more than you expected, like this 6th item.FREE pickup and delivery. FREE candy. FREE marketing tips. FREE notepads. The list goes on...

Only As Strong As Your Weakest Touch Point

Any time a customer interacts with your brand directly is called a touch point. Touch points act as an entry into your sales funnel or as the point where your visitors decide to turn away. It doesn't matter if you have the best product or service, if you have a touch point that fails, you are losing potential customers before they even get a chance to discover all of the greatness you have to offer.

Take A Step Back

Touch points include everything from advertisements, flyers, business cards, blogs, networking and tradeshow presence, to your voicemail manners and anything else your customers come in touch with before, during, and after a sale. Simply just having a touch point in place is no longer an option. Rather, each of your touch points must perfectly represent your brand because this is where potential customers will form their opinion of your company.

Take a step back and evaluate your brand from an unbiased perspective. Learn to see how the world sees your brand instead of viewing it as the owner of your company or the head of its marketing department. This can help you perfect each touch point so that it meets the needs of each visitor.

Every Touch Point Matters

If every touch point matters, then how do you balance each touch point with your brand? The answer is a simple, three-letter acronym: L.E.T. — List, Evaluate, Take Action. Managing your touch points through this formula will help you make sure each touch point optimizes, satisfies, and invites.

1) List

Begin by listing all of your current touch points. The key word here is "all." Be sure to list all of the touch points that your brand uses, including websites, emails, customer service, direct mail, and many others.

By listing each touch point, you can then evaluate each one based on your brand.

2) Evaluate

The next step is to evaluate every single touch point you noted on your list. It is easier if someone else does this for you so that the results are not biased. Your goal with this exercise is to find the weaknesses and not cover them up with explanations. This is a process of discovery, to enable you to find the opportunities and to make corrections.

3) Take Action

Once you've discovered which touch points are your weak links, you can correct any deficits. Remember, deficits are opportunities. Start with your biggest opportunity as that will be your weakest touch point.

Then, begin to implement tools that will help with the ongoing task of monitoring touch points, and keep in mind that as technology changes, so will the effectiveness of each touch point. Some helpful, powerful tools include customer evaluations and site surveys. Remember that this is not about a single touch point, but about all of them. Take the time to evaluate them individually and as a group.

When it comes to marketing, every touch point is an opportunity. How well are your opportunities representing your brand?

Are you an entrepreneur, marketing director, or CEO looking to take your brand to the next level without spending millions of dollars? Are you a marketer, working for yourself, or a brand, and want to improve your skills to get better results? Are you a marketing student that wants a competitive edge over his or her peers? Or, are you someone who simply wants to improve their personal brand, in order to obtain better job opportunities?

Forget the old marketing textbooks that spew endless theories at you, without tangible examples to use them in. Whether your goal is to grow one of your side projects into a marketable business, to improve the revenues of your current brand, or to better the brand of the company you work for, The Marketing Blueprint is what you need.

This step-by-step guide compiles all essential marketing strategies, such as:

How to market, from forming marketing strategies, to business development, to improving your selling skills

How to become a more efficient marketer, by understanding and using leverage effectively

How to market yourself and your brand's people, to ensure better business opportunities

How to create brands and products that make people talk and stay relevant for years

To top it all off, this book has more than 30 lessons of practical content that you can use right away in your business. Longer hours and bigger textbooks aren't the answer to your success. By being the smartest marketer around, you can ensure you will grow your business' revenues. That's exactly what The Marketing Blueprint is all about.