Wal-Mart's New President Returns to EDLP

NEW YORK — Call it a strategic rollback. The new head of Wal-Mart's U.S. operations last week said Wal-Mart would seek to restore sales momentum behind variety and everyday low prices rather than assortment reductions and temporary price promotions. Bill Simon's new agenda for Bentonville, Ark.-based Wal-Mart represents a reversal of tactics employed by previous leadership at the company whose Project

The new head of Wal-Mart's U.S. operations last week said Wal-Mart would seek to restore sales momentum behind variety and everyday low prices rather than assortment reductions and temporary price promotions.

Bill Simon's new agenda for Bentonville, Ark.-based Wal-Mart represents a reversal of tactics employed by previous leadership at the company whose “Pr