Head note

This article notes that previously no direct action was possible for a trader looking to bring an action against another trader for a breach of consumer law by that trader. Section 71(2) of the Irish Consumer Protection Act now gives traders a right to apply to court for an order prohibiting a trader or person from engaging in unfair, misleading or aggressive commercial practices or committing other specific breaches of the Irish Consumer Protection Act. The author notes that this is a new remedy for traders seeking to prevent unfair competition by other traders.