Everyone takes on a certain responsibility when they travel, whether it is by walking, bicycling or driving. Driver responsibility starts with obeying the speed limit.

Pedestrians struck by cars at faster speeds suffer more injuries and fatalities. During a vehicle-pedestrian impact, a 2-ton vehicle, equipped with airbags and evolutionary safety features, provides more protection to the driver. A pedestrian or bicyclist, on the other hand, has less protection and will be on the losing end.

Drivers, look for pedestrians anywhere, anytime. Eyes on the road can save a life.

When coming up alongside stopped or stopping vehicles, be prepared to stop for pedestrians who are walking in marked or unmarked crosswalks.

YIELD TO PEDESTRIANS AT MARKED AND UNMARKED CROSSWALKS

Pedestrians have the legal right to cross a roadway at all intersections. On multi-lane roadways, if you come too close to a pedestrian, you may block the next driver from seeing the pedestrian as he or she is crossing the roadway.

If you hit a pedestrian going 40 mph, there is an 85% chance of death.

Speed matters.

Slow down.

Save a life.

YIELD TO PEDESTRIANS WHEN MAKING TURNS

Always be on the lookout for pedestrians, and scan crosswalks before turning. Be aware that your windshield may partially block your view, so make sure the crosswalk is clear before turning.