The release quotes Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, "With renowned Transcend build quality at down-to-earth prices, the JetFlash V33 represents a new standard in value. The JetFlash V33 allows you store a whole lot more of your personal files, documents from work or school, digital photos, movies and music on a flash drive smaller than your finger."

The JetFlash V33 further comes with Transcend’s JetFlash software that offers features such as AutoLogin, PC-Lock, Mobile Favorites, Secret-Zip encryption, Mobile E-mail, DataBackup, Online Update and the My JetFlash browser. Apart from 16GB (Rs. 2,300), the V33 is also available in 1GB (Rs. 400), 2GB (Rs. 500), 4GB (Rs. 800) and 8GB (Rs.1,300).