Article Marketing Success: How To Use Content To Your Advantage

Links And Article Submission Content: Why They Should Be For The Same Target Market by SubmitYourArticle.com

York (Thursday January 31 2013) Most people who are learning how to submit articles know that there is some connection between article marketing and building links for their website. “Even if it’s not clear how that’s done or what the benefit is, most likely you know that “links” mean something big when it comes to article marketing.” say the article marketing company, SubmitYourArticle.com

You may have wondered though, “Does it even matter what type of content I write if I’m just trying to build links?”I get that question on a regular basis, and I’d like to give you the answer here… Why Should Links And Article Submission Content Be For The Same Target Market? Here are some facts to consider:

Your articles are a means of building links to your website. The increase of links can help your search engine rankings for the keywords associated with your website. The higher your website is ranked, the more traffic it will receive.

Articles are also a tool for funneling traffic to your website. People who are reading your articles can click the link in your resource box and go to your website.

Article marketing builds traffic to your website in two ways: you can get traffic from the articles themselves and also traffic from search engines.

When we talk about links and article submission content, we’re referring to the links in your resource box, and those links should always go to the pages on your website.

Imagine what happens after you submit your article. Your article appears on various websites online, and people will be reading your article to get the information that it provides. If a person reads your article and finds it helpful, he or she will then look at your resource box for more information about the author and this topic that the reader is interested in. The reader clicks the link in your resource box and is taken to your website. Because your website offers additional information on a topic related to the article, the reader is greatly helped by looking around your site. Maybe he signs up for your newsletter or subscribes to your blog content. Maybe he purchases one of your products or contacts you for more information about your service.

This is the way that things should work, your article is the first line of contact between you and your target market say the article marketing company. But this process only works and makes sense if the article is on the same general topic as your website.

If your article marketing and the website you’re linking to are not related in topic, then not only will the reader be confused, but search engines will be as well. The significance of that link in your resource box is increased by the context in which it is found i.e. you’re writing about your niche in the article, and then linking to a site that is within the same niche.