A simple strategy can help you build an audience on Sketchfab and increase your number of followers, views and likes. Improve your “street cred” with other artists and potential recruiters. It’s all about optimization and marketing. Get ready to hack your audience and become a 3D Rockstar!

Part 1: Optimize your model for discovery

Make sure your models are searchable

Visitors use keywords, tags and categories to find content on Sketchfab. You want to make sure that all 3 let as many users as possible find your content. For example, if you design a printable model of the Eiffel Tower, you can use smart keywords, tags and categories as shown below:

Separate yourself from the crowd

Your models have to catch the eye. You can play with materials and our “Instagram-like” filters to make them look beautiful. The “Take Screenshot” button in 3D settings allows you to edit the thumbnail of your models that will appear in search results. An image is worth a thousand words, so make sure they look perfect. Here is a good example:

Increase engagement

You can use annotations to increase engagement and the time visitors spend on your model. It’s a perfect way to give a “tour” to your audience! Here is the perfect example:

Don’t forget to add your twitter handle in your Sketchfab profile settings. An @ mention will be automatically added to anyone sharing your work on Twitter.

Simply share your work on Twitter, we’ll retweet the best

An easy way to get attention is to add mentions and hashtags. For examples mentioning a tool you have used. People will be able to find your content by searching for hashtags, and you may have the chance to be retweeted by a big brand you mention. Here is a good example:

If you share on Sketchfab a concept inspired by an existing game, or a scan of something or someone famous, check if they are on Twitter and share it with them: This is how Konami spotted the Chibi Gear solid diorama and shared it to their audience. It resulted in more than 70,000 views for the artist. Here is the Tweet:

Exactly as YouTube artists do, you can develop cross-promotion partnerships with other artists. If you both have a similar audience, why not combine your efforts? You can promote each other’s work and grow your mutual fan base. It’s a win-win situation, as you will both increase your visibility. Why not start today? You can find artists on Sketchfab, 3D art forums and in the social network groups above. You can also find Sketchfab users on Twitter by searching for “skfb”.