Etihad Cargo launches Global Brand Campaign

Etihad Cargo has unveiled a new global advertising campaign, its first since rebranding from Etihad Crystal Cargo to Etihad Cargo more than one year ago.

With the brand line
“The world is our business. Let us take care of yours,” Etihad Cargo will run
the major new brand campaign across 24 countries, supported by print and
digital media advertising.

The campaign
celebrates Etihad Cargo’s key customers – freight forwarders – and reinforces
the way in which the airline aligns its network, fleet, and service portfolio
to support seamless transportation of customer goods across the globe.

David
Kerr, Etihad Airways Vice President Cargo,
said: “The new Etihad Cargo campaign has its DNA in the Etihad Airways’
global brand campaign which launched back in February, and how that essence
extends into cargo.

“The personal
service, our growing network, significant bellyhold and maindeck capacity, an
expanded product portfolio – this is about demonstrating that Etihad Cargo has
the flexibility and capability to meet and exceed customer needs, whilst
demonstrating that we are a global player.”

The concept, look and
feel for the new campaign was created by M&C Saatchi, Etihad Airways’
global creative agency, and includes four concepts: the brand line, a
profile of the freight forwarder, a description of the goods that require
transporting, and Etihad Cargo’s route proposition.

The campaign will run
until year’s end in the cargo trade press and online across the globe.