Personliga reflektioner

As a youngster I done some modelling for different brands like Heineken, SF, Telia and so on. I remember the up- and downside of the pay check from the different gigs. When you were the center of attention the check was high and on one or two gigs that I did as an extra (in Swedish; statist) the pay check was naturally low.

Just weeks after that I got diagnosed with cancer I got put together with the photographer Juliana Fälldin that works among others with the pharmaceutical company Fresenius Kabi. They are releasing a new and important type of cancer product/medicine, to use Julianas own words, and were in need of cancer sick people without hair for a photo shot. I told her I was interested and put her in touch with two more since she needed three people and then the weeks went by.

Finally Juliana got in touch with me again, they finally decided on a plan for the gig and now were on the go to take pictures for the leaflet attending to sell the product. For the shot I was offered 1000 SEK and a goodie bag. Thanks Fresenius Kabi. This is a very normal fee for an extra (statist) but for sure not for a model, and in this case not even close ethically nor morally.

Now I don´t grace the view of myself as a model and I’m not greedy person. But the pay check of 1000 SEK coming from the pharmaceutical company Fresenius Kabi that the last 6 years had a turn around of more than 3 billion SEK and last year more than 3.5 billion with a profit with over 805 million SEK after wages and bonuses when selling cancer medicine, using cancer sick people in their advertising to sell more to hospital and cancer sick people while hardly paying for it is just disgustful and plain offensive!
I got really mad and several days ago I emailed the vice president Kirsten Nyland, Rebecca Rikner marketing coordinator and Tord Karlsson who is director of sales and marketing but neither have replied.

I’d be happy with 1000 SEK if the Fresenius Kabi put additional 25 000 to Ung cancer or Cancerfonden, just give all of it it to them instead. And don’t forget; the same amount for every person the played like they were going to play me for the last years. I can only imagine how many cancer sick people the took pictures of, using as advertisement for their products ,making huge profits and not even paying for the cancer sick faces of their products, just like how they wanted me to bend over, shut up and take it.

I know, since I both touched base with advertising being in the business and modelling years ago that the pay is not always a wet dream. But this is in my world just ridiculous. Like everything in life we all make decisions and Fresenius Kabi have a choice to right for themselves or not. Even if they would give away 25 000 SEK for each model to foundation either researching about cancer or a organisation that helps cancer victims, it would hardly affect the numbers, their profits nor their stocks.

I have no idea if this post will ever affect anything, make any sort of change or even make Fresenius Kabi take more morally ok decisions regarding the ad models they use or if my reaction will just fade away like they’re maybe hoping for. I still think it all really sucks and I’m disappointed with Fresenius Kabi and how they handle it all and that neither of the three persons that I emailed concerning this even replied. Maybe it’s me, being in the situation I’m in, over reacting to it all. But deep down in me it really doesn’t feel like I’m over reacting, you that reads this; you tell me! I write this hoping it will change things. Thats all I can do! <3

It’s so strange as it is fascinating. I can really tell that the human body is a marvellous combination of chemical reactions, symbiosis and team play. Of course personality, mind set and the wiring of my own brain plays a part in all of this too, but the effect from going through chemo is nothing I could ever have fore seen.

I’m writing this post as a way to let you all know whats going on. I received so much love and thoughts from near, wide, close and far away that it is impossible for me to reply to you all just because of my energy level. I’m trying my best just to cope with everything.

Chemo, and especially the Monday and Friday chemo syrgine, hit me like a huge wave distorting everything from body temperature to being able to think. My thoughts have been sliding around like a foot on a seaweed covered rock by the water line, making a chain of thought as demanding as disorientating.

(Tuesday 14th of March 17.11. Second entry.)

Dizziness. Constant nausea. I’m as unstable as an isotop of Uranium at the time being going from feeling well to shivering to just want to sleep. Mood changes, will power depletion, stamina to do other than lie down and just breathe.

Anger. Samson. Tears. Hope. Friends. Hatred. Motivation. Bad conscience. Goal orientated. Acceptance. Therapy. Forward. Daily routine. Anxiety attack. Day by day. So many words, so many feelings and thoughts. Then the occasional vacuum and universal quitness. Most of the time I’m fine with it all. Other times not so good.

(Wednesday 15th of March 10.34 Third entry.)

I’m now at day 10 in my first cycle of chemo. My tomur and left testical is now a gonner. X-ray shows I got metastases behind my stomach and upwards close to my spine that are around 2,5-3 cm each. Every chemo cycle targeting the metastases are 3 weeks. First week I do chemo intravenous Monday to Friday at KI. On Monday and Friday I get an additional super sonic chemo syringe. (They really hate me.) Second week is vacation and regeneration time with some tests (as always). Third week is just a chemo syringe, tests and then… it starts all over again.

The outlook is good. My mind is set to celebrate a proper midsummer. (Sandra and Uffe, reserve a bed for me are you sweet! <3) I need to go through 3 cycles of chemo and await a verdict. In the end of April, for my birthday, I’ll get a proper status update from the doctors. Until then I’m kind of hanging in the wind with the 95 positive percent that walk away cured and healthy. There’s a possibility that I need to do stomach surgery as well but this will not happen, period. I’m going to play with Samson, go skateboarding, hang out with friends and go dancing at Gagnef, smiling, living and loving instead of being crippled and doing rehab all summer and fall.

I am a fighter and I won’t give up. There is only one way to go and that is forward. I recently exited the first week and now I only need to fight thru another 8 to finish the chemo period. Then it’s over. Finished. Gone and never ever to come back again.

Without Samson mom, Anna and her family, my brother and my dear friends and colleagues this would have been a nightmare in so many ways. I’m so thankful for you all. Every one of you. I’m so thankful for all support. I’m so thankful for nurses and doctors doing their best.

I’m so thankful for everything and today I met an amazing energetic wonder woman that set fire on my already determined mind and boosted it with positive mind set, energy and more determination to walk away from this.A girlfriend put me in touch with her. She’s been fight her Leukemia for a year now and I visited her at Karolinska as I had to go for some more tests. We had a really nice chat and she welcomed me with open arms. She and many others are real heroes. Therefore, what ever it might be worth, I want to dedicate this post to her! When ever in doubt, always be Natali! It’s way better then being an imaginary Batman type of hero any day. Fuck cancer and be Natali! <3

Left: Our first meeting ever on the 8th of april 2014. Right: Today on the 8th of april 2015 on the way to kindergarden.

Today, the 8th of april is one year since I first held my son in my arms. I have now landed as a father and you can say that I now went through pregnancy and then some. This little fellow altered my world in so many ways it´s unimaginable and I love every part of it!

During 2,5 days nine different talents hand picked by Phorecast and put into three different teams set out on a fun and mindblowing journey; to develop one concept per team for the future of fundraising to help less fortuned children of the world through Unicef. Our team, The Green Team, won the pitch and the vote of audience.[Read more…]

Today I returned my computer, phone and keys to The Amazing Society and going freelance mode. But first a vacation to NYC with Robin Danehav.

In a weird way I enjoyed being a bit more personal in my blog and I never really seen anyone in my line of business tell a story of what they really do at work. I don’t mean hanging out brands and going into to details but actually enlighten the world what they really do. I will start doing that. [Read more…]

Maria, a good friend of mine and I were having a coffee in the beginning of this year taking about the future. We high five’d each other and made a promise to ourselves that 2014 would be a year of change and OUR year. I must say that our promise we made to ourselves have already becoming my reality. [Read more…]

The big buzzword of the year regarding marketing is: Content Marketing. IDG:s event Reality Check in collaboration with Dataföreningen where all about that and nine speakers attacked the matter from different perspectives. Here´s three of them!

#DisruptBerlin really sparked some new energy into my autumn tired being. Walking down the Startup Alley really made an positive impact on me as always. I love startups and new ideas. In this article I will present Wibki, an Israeli Startup that I met in Berlin that wanna change our browser experience. [Read more…]