Wednesday

7 Ingenious Ways to Build Links Through Relationships

Finding ingenious ways to build links?The most ingenious way to is to use relationships to build links.But, How?Nowadays building quality links is not really link building, it is more like relationship building.Today you should focus on creating long-term and loyal relationships with SEO experts in your niche.Each new relationship is equal to a new backlink. Moreover, you will get not only one link, you can get a bunch of quality backlinks as the proof of longstanding relationships.Link building has got a bad reputation because most of people are doing a bad outreach.Today it doesn’t work to reach out bloggers out of the blue and promote content, as people are satiated with these types of requests.If you want to get a standout success with bloggers, you should be personal and unique with this resource.Try showing them that you would like to provide something valuable and interesting for target audience.

Why is it important to create relationships?

1. It is a cost-effective and beneficial way for you and your client.2. It has a long-term cooperation.3. Relationship building means creating quality links.4. You can avoid Google penalties and keep abreast of shifting market dynamics.

How to build up
quality relationships:

Be open-minded and honest with bloggers and journalists.

Visit offline and online events as it can give you much of a priority to
meet someone truly valuable.

Don’t imitate others and create something different and unique that can
stand out of the pack.

Build up long-standing relationships that can go further, not just for
one link.

Now let’s examine seven
useful tactics that can lead the relationship building to quality backlinks,
sales, leads, likes and more.Relationships always make your life easier and
forever in comparison with outreach that is just for tomorrow.

1.Take a participation in
events and surveys

Events and surveys are great ways to face link prospects. Introducing
yourself in the SEO world is welcomed for building relationships.Try
researching any events in your industry and seeing if there will be any experts. You should try to connect with experts only.Make sure that most of people who visit these
events have the first touch via the network, primarily.

Try not to be concerned with the aim to build links instead of make good
impressions and have useful connections.When you present your business, try to
take into consideration personal interests of people and their work like
getting contact info, business card or their website.

There are a lot of different opportunities to reach out people for a
response. You should know that Twitter search is a goldmine of relationship
building possibilities.You don’t need to be famous to make this way work as
anyone can do it on Twitter.

You can also do an inside job.Look into your Facebook friends, Twitter
followers and LinkedIn contacts in search of useful names and companies to be
introduced to.Possibly some name and organizations can share the same ideas
and they can ask for the brief information about you.Make sure that you have
all motives in having a business deal, an interview or other way you can make
their day.

2. Create industry-specific interviews

Probably, you have seen a bunch of field interviews where many famous
experts share their ideas about some topics.Each of them has their blogs,
contact information and social media accounts that you can use to engage with
them.

As you know, bloggers are really busy and selective about interviews,
and if you want to catch their attention, you should do everything right.What
you need to do is to present your interview as unique:

Show them that you have an
audience that experts can be interested in;

Ask them about something that is
new and useful for them;

Try to explain a controversial
stand on a topic that they know really well.

To find people that are worth interviewing in your niche, you should do
that manually via the search.There are no good tools that can do that job as
human.You can use this search string:
industry “interview with”, “interview”+ “your keyword”, “interview” + “your
niche” or similar ones.

The best way to contact experts is to do that socially.As I’ve already
mentioned, they are really busy and don’t have enough time to read emails
crammed with texts.But if you decide to write a nice email, try to follow
these recommendations:

Write a personalized email. Start
the email using an expert’s name like “Hi, Mike!” or “Hello, Miranda!”

Be concise and create the subject
and the primary message clear and easy to understand;

Try to mention your site in short,
just some stats to lay emphasis on your success;

To make a good impression on
experts, you can include links to some examples in order to help them get a
general idea of what you are going to do.

If your content is really good, you will get high chances to attract
more quality traffic and high quality links from influencers.And you shouldn’t
worry about sharing the content in social networks manually, as happy readers
will watch out for it.

3. Use Twitter, Google Plus, Pinterest

Social media is one more awesome place to meet industry-specific
influencers.It is easier to connect people and build meaningful relationships
that will help you get a win in the long run.Make sure that the purpose of
this game is where you are going to be, but not where you are now. This is how
you should build links and make sales.

I love social media for the point that influencers always like engaging
with their target audience and have a real-time conversation.I am using FollowerWonk to monitor content and find top influencers in your field.Twitter lists can be another good place to
meet experts and bloggers that you can start engaging with.

Google Plus was also a good place to get in touch with industry shifts
and dynamics. (Update: Google Place is dead)It is less packed than Twitter, but you have a good chance to
show up.You just need to find an expert you want to connect, add him to your
circles and leave a comment.

4. Search for mentions

I always hear from SEO professionals that monitoring competitors links
is the best way to find new link prospects and build links.Searching for
mentions of your brand, company or product can be the next step to get quality
links.

You can use a Google search and find out any mentions that can be a
straightforward process to contact whoever you want to create a relationship
and ask whether it is possible to change the mention to a link.If you have no
time to manually search for site mentions, you can just use Mention for brand tracking and finding influencers.

5. Write guest posts on authority websites and blogs

You must agree with me that a high quality guest post is one of the most
effective ways to get a link and build a strong relationship.It is a win-win
situation.You get a link and the blogger gets quality content.

There are lots of guest blogging communities you can visit. MyBlogGuest is a good place to face new bloggers and experts, find guest posting
possibilities and learn useful things from others in your field.Instead of
sending posts on low quality websites, try finding authority websites in your
industry, choose a few ones and build long-term relationships by publishing
posts on a regular basis.It will help you boost your visibility as a credible
guest author, get free exposure and clients,and get SEO value for your site.

Before sending guest requests, read carefully guest post guidelines on
websites.If you don’t know whether the site owner accepts guest articles, you
can view all articles in the past using the search queries: mywebsite.com
“guest post”, mywebsite.com “post written by”, mywebsite.com “guest author”.

As soon as your guest post gets live, share the content via social
networks and react to all comments and feedbacks to your content in real-time
mode that will have a good impact on good relationships with your readers and
editors.

6. Build relationships from emailing

Regarding my experience, you can build many relationships from emailing
and make a direct connection with influencers and bloggers.The goal of
emailing is to get to learn who this guy is. And I think there is no better way
to do that, then sending the email.You just send the blogger an email in order
to let them know that you really like this work.

People are always amazed and flattered when someone appreciates their
work. Using this strategy you can boost the response rate from emailing
prospects.I guess you have already seen the example of the email template from
Brian Dean how to promote your blog post.

Hi [Webmaster],

I’m Irina Weber, a content
marketer here in London, UK.I just want
to give you a heads up of my recent post on my blog – “10 Drastic Ways to
Convert Blog Traffic Into Sales”

It’s a compilation of the 10 principles
of conversion optimization and I also listed down several actionable ways for
webmasters.

It received good feedbacks
including a share from Moz’s Google+ Page.

If you want to check that out, you
can visit this link – http:/blog.linkbird.com/en/seo/10-drastic-ways-convert-blog-traffic-into-sales/.

I hope that you are enjoying your
weekend, [Webmaster]

Kindest regards,

Irina

When you present your prospects as a friend, not like a competitor, you
can meet the potential link building partners and provide the value first.

7. Get the most out of previous relationships

If you get any relationships in
the past and for some reasons they are broken up, it will be high time to
explore them before starting a new relationship.This should happen naturally!Just make up the list of all previous relationships and try to review the
overall website history.If you fully get your website, you can lead your link
building campaign to more creative links.

With the tools like SE Ranking andAhrefs, you can detect the backlinks and where they are getting from. New Ahrefs SEO Toolbar is what you need.Notice
that these tools are not free, but they are essential for your effective link
building campaign.As soon as you find the links leading to your site, check
out whether they are pointing to optimal pages.Make sure that links don’t have
404 errors, out of date pages, don’t lead to wrong pages and old products.This
sort of cleanup activities can have a huge impact on your links and build
strong relationships.

Recap

If you start a new blog site or manage a link building campaign, strong
relationships with bloggers and SEO experts are one of the most effective ways to get quality links, more social media engagement and improve website
visibility in general.

If you know some other ways how to create good relationships with
influencers, please, share your ideas in the comment below.

Man Behind eAskme

Man Behind eAskme

Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.
Gaurav is numerous blogs to help people in every niche. Learn more about the founder of eAskme here.