设计，运行和实验分析

美国加州大学圣地亚哥分校

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课程概述

You will never know whether you have an effective user experience until you have tested it with users. In this course, you’ll learn how to design experiments that compare design alternatives, techniques for running experiments, and how to analyze data from these experiments. You’ll learn specific measures and concrete questions to ask users that will deliver meaningful results for your designs. This course will cover both fundamentals of experimental design as well as common web implementations, including A/B testing.

You will learn how to design technologies that bring people joy, rather than frustration. You’ll learn how to generate design ideas, techniques for quickly prototyping them, and how to use prototypes to get feedback from other stakeholders like your teammates, clients, and users. You’ll also learn principles of visual design, perception, and cognition that inform effective interaction design.