The company issued vouchers to guests who were turned away and announced a new birthday month program

Build-A-Bear Workshop closed its U.S. and Canada locations due to overwhelming crowds during the Pay Your Age Day event.

Build-A-Bear Workshop closed its U.S. and Canada locations due to overwhelming crowds during the Pay Your Age Day event.

Photo: Dreamstime, TNS

Photo: Dreamstime, TNS

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Build-A-Bear Workshop closed its U.S. and Canada locations due to overwhelming crowds during the Pay Your Age Day event.

Build-A-Bear Workshop closed its U.S. and Canada locations due to overwhelming crowds during the Pay Your Age Day event.

Photo: Dreamstime, TNS

Build-A-Bear Workshop closes U.S. locations hours into Pay Your Age Day event

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After an overwhelming response from customers for its Pay Your Age Day event, Build-A-Bear Workshops announced Thursday morning that it has cut off lines at its locations in the United States and Canada.

Pay Your Age Day, planned for July 12, would allow customers to pay their age for any stuffed animal in the workshop, according to Build-A-Bear's website.

"We understand our affected Guests may be disappointed, and we are working to address the situation," the Build-A-Bear said in a statement. "We will reach out directly to our valued Guests as soon as possible."

Hundreds of shoppers hoping to snag a hot deal waited in long lines Thursday outside Build-A-Bear stores in New Hampshire and across the country.

Media: WMUR

Those who were in line and turned away were given a voucher extension for a future visit, the company said Thursday afternoon in a follow-up statement. Build-A-Bear Bonus Club members in the U.S. and Canada can log into their account by midnight July 15 to redeem the voucher, which will be honored through Aug. 31.

Those who'd planned on taking advantage of Pay Your Age Day but missed out, however, aren't doomed. Build-A-Bear's yearlong Count Your Candles program will allow children 14 and under to "pay their age," at the Birthday Treat Bar during their birthday month, the company said.

San Antonio has two Build-A-Bear locations at North Star Mall and The Shops at La Cantera.