30.
Pre-2000 SEO Tips • Use lots of keywords everywhere you think keywords can be used as keywords raising keyword density with more keywords…  • Make pages easy for search spiders to crawl • Use calls to action and landing pages to convert leads • These tips are still somewhat relevant

44.
46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

45.
2000 to 2010 SEO Tips • Use a couple keywords in page titles and page content and make pages easy for search spiders to crawl • Create useful content (blog!) and promote that content (social & email) to attract more links • Use calls to action and landing pages to convert leads • These tips are still very relevant

47.
Which Page Gets #1 Ranking?Search: “business software” vs.Result: It depends!It depends on who you are and when you search.

48.
Which Page Gets #1 Ranking?Search: “business software” by Mikewho is a member of the “InboundMarketers” LinkedIn group and isfriends on Facebook with 3 people thatare fans of HubSpot on Facebook.Result: HubSpot.com = #1Mike has a connection to HubSpot, making is morerelevant to him.

49.
Which Page Gets #1 Ranking?Search: “business software” by Marywho follows 30 people on Twitter whofollow Salesforce on Twitter and shehas read about CRM on wikipedia.Result: Salesforce.com = #1Mary likes CRM and her friends seem to likeSalesforce.com, maybe she will too.

50.
Which Page Gets #1 Ranking?Search: “business software” by Olliewho is not using Facebook, Twitter orany social media at all.Result: HubSpot.com = #1Ollie does not use social media. But people likehim do, and HubSpot has 12,000 Facebook fans,and Salesforce only has 6,000, so if more peoplelike HubSpot, maybe Ollie will too.

51.
Which Page Gets #1 Ranking?Search: “business software” by Ianwho uses Twitter but does not followHubSpot or Salesforce on Twitter.Result: HubSpot.com = #1Ian uses Ollie does not use social media. Butpeople like him do, and HubSpot has 12,000Facebook fans, and Salesforce only has 6,000, soif more people like HubSpot, maybe Ollie will too.

52.
Which Page Gets #1 Ranking?Search: “business software” by Natalie,and there has just been a big newsstory featuring HubSpot on CNN.com,and it is a top trending topic on Twitter.Result: HubSpot.com = #1Salesforce.com is a bigger and better knowncompany, but something big is happening atHubSpot right now, so Natalie will probably like toknow about that first.

65.
SEO Tips for 2010 and Beyond • Optimize your content • Attract links to your content • Publish more content, more often • Be active in social media, often • Build large networks of relevant and engaged followers in social media • Use calls to action and landing pages to convert leads