In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

TMT Intelligence is part of the Business Intelligence Division of Informa PLC

This is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

When college students head back to school this fall, most will bring along a laptop to take notes in class, a desktop computer to do homework in their dorm rooms, a smartphone to stay in constant communication, a TV that connects to the internet, and a couple of gaming devices just for fun.

London – August 31, 2017 – Though digital assistants are portrayed as a must-have feature by the consumer tech industry, data from market-leading research and consulting firm Ovum show that digital assistants currently fall well short of consumer expectations and cannot yet do what they want.

After the long summer break, relieved parents are sending their college-age kids back to school. But bad news threatens to temper the celebration: By the time students pick up their diplomas they—or the parents who cosigned their student loans—will be stuck with an average bill of $37,000, according to a recent report from the Federal Reserve Bank of New York.

Snapchat might be the "flea on the elephant's backside," according to advertising giant WPP's CEO Martin Sorrell, but its popularity with young people – particularly in the US – makes it impossible for advertisers to ignore.

Informa UK Limited is a company registered in England and Wales with company number 1072954 whose registered office is 5 Howick Place, London, SW1P 1WG. VAT GB365462636. Informa UK Limited is part of Informa PLC.