“We’ll talk about the very nerdy subjects like burning, slicing and stacking the wood, but we’ll also have cultural segments with music and poems,” NRK (Norwegian Broadcast Company) producer Rune Moeklebust told Reuters. “It will be very slow but noble television.”

Sound like a ratings bust? You’d think so, but then again you probably haven’t heard of Norwegian author Lars Mytting, whose book Hel Ved — an exploration of Norway’s special relationship with (you guessed it) wood went on to sell 130,000 copies — turned him into something of a national firewood celeb. (Norway has just under five million residents, so his sales total is quite impressive indeed.) It was Mytting’s book that inspired Moeklebust to come up with the idea for a marathon NRK fireplace broadcast, and Mytting is slated to be a guest on the Friday night show.

It’s also not NRK’s first dance with the outlandish: The station followed a cruise ship from Norway to the Arctic for 134 hours straight in 2011, at one point netting up to 3.2 million viewers, and more recently, its broadcast of an eight-hour train ride proved popular enough to justify repeats.

So after 12 hours of relentlessly smoldering lumber, how do you sign off in grand fashion? Perhaps something tame like: “Whoops, time to put a new log on, we’re down to just embers now…” And fade to black.