Nielsenhttp://www.adweek.com/taxonomy/term/3878/all
enHow Are TV Networks Just Like Kimmy Schmidt?http://www.adweek.com/news/television/how-are-tv-networks-just-kimmy-schmidt-163582
Janet Stilson<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/kimmy-schmidt-hed-2015.jpg"> <p>
The television networks are kind of like the main character in Tina Fey&#39;s new sitcom&nbsp;<a href="http://www.netflix.com/WiMovie/80025384?locale=en-US" target="_blank">Unbreakable Kimmy Schmidt</a>, who is released back into the world from an underground cult&mdash;they&#39;re in the dark about how their shows perform on Netflix and other over-the-top services. But the nets are about to get a flood of new data from Nielsen.</p>
<p>
The research giant this month moved into the commercial stage for a service that will track what consumers watch by picking up audio cues that detect when viewers go &quot;off the reservation&quot; of linear TV. The service will provide data about what the shows&#39; viewers are watching on streamed subscription-on-demand services.</p>
<p>
The networks will only receive information about their own shows and not original programming on <a href="http://en.wikipedia.org/wiki/Over-the-top_content" target="_blank">OTT services.</a> Still, the new service is seen as an important first step that could go a long way toward solving a problem that&#39;s plagued programmers for years.</p>
<p>
Richard Taub, svp of broadcast and digital services at Media Audits International, said his firm hears a lot of frustration from clients because services like Netflix and Amazon &quot;provide zero or little transparency regarding content usage data.&quot;</p>
<p>
For the networks, when one of their shows turns out to be a hit on OTT services, they remain unaware, as neither Netflix nor Amazon shares numbers. Also, programmers struggle to fully prove a show&#39;s value when it comes to international syndication. The networks and advertisers could find Nielsen&#39;s new service an important tool when it comes to marketing their content.</p>
<p>
And there are other benefits, TV execs said. &quot;It allows us to better understand the content that I have on these providers,&quot; said Don Roberts, svp of research and analytics at A+E Networks. &quot;How beneficial is it to drum up, if you will, new audiences to come back to watch our programs on our own [channels]?&quot;</p>
<p>
Howard Shimmel, chief research officer at Turner Broadcasting System, noted another selling point. &quot;We launched Legends this year with a VOD preview, and we drove a significant audience to the [first episode on TNT],&quot; he said. Not being able to ascertain the same viewer info for SVOD &quot;is obviously a problem.&quot;</p>
<p>
Measuring viewing on platforms with no ads would not seem to mean all that much to advertisers. Still, Horizon Media svp, research Brad Adgate said he plans to keep an eye on the data.</p>
<p>
&quot;There&#39;s been a decline in usage [of linear TV] this year, particularly in young adults,&quot; he pointed out. &quot;People who subscribe to over-the-top services tend to be lighter viewers of television, but that can have an impact on declining ratings for broadcast and cable networks.&quot;</p>
<p>
UPDATE: Nielsen expects that it will have enough information from the audio-cue tracking service to start disseminating data and insights to its clients later this year, according to a Bloomberg interview with Nielsen CEO Mitch Barns, posted March 24.</p>
<p>
It&#39;s really up to the networks to figure out how to use such information about the competition.</p>
<p>
&quot;Generally what happens when we introduce new products like this, and clients are only seeing information about their own programs &hellip; is that eventually the [information] becomes shared or syndicated,&quot; says Brian Fuhrer, svp of product leadership at Nielsen.</p>
<p>
There is an important disclaimer. Netflix is not a Nielsen client, sources say, and the company will not let on whether it has the technical capability to measure programs like Kimmy Schmidt without the platform&#39;s buy-in.</p>
TelevisionA+E NetworksAmazonCableMagazine ContentNetflixJanet StilsonNetworksNielsenOnlineTurner Broadcasting SystemUnbreakable Kimmy SchmidtVideoVODTue, 24 Mar 2015 00:52:36 +0000163582 at http://www.adweek.comGoogle Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Viewshttp://www.adweek.com/news/television/google-fiber-may-have-created-game-changer-real-measurement-tv-ad-views-163604
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/google-fiber-tv-hed-2015.png"> <p>
Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been &quot;tough luck.&quot; But now it&#39;s possible ... in Kansas City.</p>
<p>
Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could.</p>
<p>
This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it&#39;s timely, and tell the client about it.</p>
<p>
&quot;Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history,&quot; the company explains in a blog post set to go live this afternoon.</p>
<p>
&quot;Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We&#39;re excited to see how this test progresses, and we&#39;re looking forward to hearing from local businesses and viewers along the way.&quot;</p>
<p>
Viewers can opt out of being shown ads based on their viewing history, the company says.</p>
<p>
The ads will show during existing ad breaks in much the same way that local buyers like car dealerships or restaurants can buy airtime from a national cable provider in a specific market (Time Warner Cable has specific advertising time reserved in Cincinnati for people who just want to advertise there, for example). But these ads will show on both live TV and DVRed programs&mdash;in other words, if you save Sunday&#39;s Walking Dead until Wednesday, you might get ads for a sale at the Oak Park Mall that starts on Thursday.</p>
<p>
&quot;The tracking at this point is pretty unsophisticated,&quot; says a source familiar with the deal, explaining that Google is trying to be extra cautious with user privacy on this initiative. Advertisers will pay based on the number of times the ad was shown&mdash;the people who watched aren&#39;t fed back into a database and matched up by data and purchaser info. But direct, one-to-one measurement of viewers is still a giant step forward on television.</p>
TelevisionCableGoogleGoogle FiberKansas CityNielsenFri, 20 Mar 2015 19:49:31 +0000163604 at http://www.adweek.com24 Hours in Advertising: Wednesday, March 4, 2015 http://www.adweek.com/news/advertising-branding/24-hours-advertising-wednesday-march-4-2015-163250
Katie Richards<img src="http://www.adweek.com/files/imagecache/node-detail/uploads/experiment-like-a-girl-hed-2015.jpg"> <p>
<img alt="" src="/files/uploads/SPACER-652.gif" style="width: 10px; height: 1px; " /><br />
Here&#39;s everything you need to know about the last 24 hours in advertising, in case you blinked.</p>
<p>
<strong>Buzzing on Adweek:</strong></p>
<p>
<strong>Brands spread messages of love in 2015</strong><br />
This seems to be the year of love, as brands including Dove and McDonald&#39;s create campaigns focused on the idea of spreading good vibes.&nbsp;<a href="http://www.adweek.com/news/advertising-branding/brands-2015-shaping-be-year-positivity-163186" target="_blank">(Adweek)</a></p>
<p>
<strong>Why everyone suddenly wants a Canada Goose coat</strong><br />
The $600 Canada Goose coat has become more of a hot commodity, especially after Kate Upton donned one on the cover of Sport&#39;s Illustrated&#39;s 2013 Swimsuit Issue.&nbsp;<a href="http://www.adweek.com/news/advertising-branding/why-so-many-people-are-suddenly-wearing-500-canada-goose-coats-163192" target="_blank">(Adweek)</a></p>
<p>
<strong>This Ad Council PSA will give you the chills</strong><br />
For the &quot;Love Has No Labels&quot; campaign, the Ad Council and R/GA put together a three-minute PSA that delivers a powerful message about personal biases and diversity.&nbsp;<a href="http://www.adweek.com/news/advertising-branding/ad-day-beautiful-ad-council-psa-reminds-us-were-all-human-underneath-163245" target="_blank">(Adweek)</a></p>
<p>
<strong>Mentos&#39; refreshing new ad</strong><br />
BBH London&#39;s spot for Mentos NOWMints takes a humorous approach to the typical lovey-dovey breath mint ads.&nbsp;<a href="http://www.adweek.com/adfreak/mentos-pack-seriously-fresh-punch-hilarious-ad-perfect-twist-ending-163244" target="_blank">(Adweek)</a></p>
<p>
<strong>Tinder&#39;s new and improved app</strong><br />
Tinder released an updated version of its dating app, which puts a limit on the number of swipes. You can only get more if you pay $9.99, if you&#39;re under 28, or $19.99 if you&#39;re older.&nbsp;<a href="http://www.adweek.com/news/technology/tinder-puts-limits-daters-if-they-dont-pay-new-premium-service-163242" target="_blank">(Adweek)</a></p>
<p>
<strong>Always releases &#39;Like a Girl&#39; sequel</strong><br />
P&amp;G and Always followed up on the viral &quot;Like a Girl&quot; campaign with a new spot focused on young women and girls showing how they&#39;ve changed the idea of what it means to do something like a girl.&nbsp;<a href="http://www.adweek.com/adfreak/always-unveils-girl-sequel-showing-girls-redefining-phrase-real-163249" target="_blank">(Adweek)</a></p>
<hr />
<p>
<strong>Around the Web:</strong></p>
<p>
<strong>Battling for a top ad spot with Alibaba</strong><br />
Ad spots on Alibaba&#39;s marketplaces Taobao and Tmall can be costly for advertisers looking to bid the highest amount for top ad spots online.&nbsp;<a href="http://www.wsj.com/articles/the-race-to-advertise-on-alibabas-marketplaces-1425368909" target="_blank">(The Wall Street Journal)</a></p>
<p>
<strong>4A&#39;s questions Nielsen practices </strong><br />
The American Association of Advertising Agencies released a white paper that questions Nielsen for neglecting the paper diary method, which it says is key for local TV markets. <a href="http://www.mediapost.com/publications/article/244843/madison-avenue-calls-on-nielsen-to-address-diaries.html" target="_blank">(Media Post)</a></p>
<p>
<strong>Carrie Underwood could put some pressure on Adidas</strong><br />
Carrie Underwood&#39;s exclusive line is coming to Dick&#39;s Sporting Goods, and Adidas may lose out in the deal. Dick&#39;s will pull some Adidas stock to make room for Underwood&#39;s line.&nbsp;<a href="http://fortune.com/2015/03/03/carrie-underwood-threat-adidas/" target="_blank">(Fortune)</a></p>
<p>
<strong>New members for the Marketing Hall of Fame</strong><br />
The American Marketing Association named its 2015 inductees for the Marketing Hall of Fame, which includes Ogilvy &amp; Mather&#39;s Shelly Lazarus. <a href="http://www.marketinghalloffame.org/2015/03/03/2015-inductees-to-the-marketing-hall-of-fame/" target="_blank">(Marketing Hall of Fame) </a></p>
<p>
<strong>Robert Downey Jr. for HTC</strong><br />
Actor Robert Downey Jr. not only narrates a new campaign for HTC, but he also wrote the script for the ad, which debuts the One M9 smartphone. <a href="http://www.fastcocreate.com/3043139/iron-mad-man-robert-downey-jr-wrote-and-recites-the-newest-htc-commercial" target="_blank">(Fast Company) </a></p>
<p>
<strong>Michael Roth on Interpublic&#39;s acquisition strategy</strong><br />
Interpublic CEO Michael Roth said he only puts aside $150 million to $200 million each year for mergers and acquisitions because it&#39;s all he thinks the company needs. <a href="http://blogs.wsj.com/cmo/2015/03/03/interpublic-ceo-on-ma-strategy-we-dont-do-sapient-sized-transactions/" target="_blank">(The Wall Street Journal) </a></p>
<hr />
<p>
<strong>Industry Shake-Ups:&nbsp;</strong></p>
<p>
<strong>New head of the Americas for BBDO</strong><br />
BBDO named Chris Thomas as the new head of the Americas, after he worked around the world, most recently as the agency&#39;s CEO of Asia, the Middle East and Africa.&nbsp;<a href="http://www.adweek.com/news/advertising-branding/bbdo-insider-chris-thomas-new-head-americas-163232" target="_blank">(Adweek)</a></p>
<p>
<strong>Doner expands in L.A. with new hires </strong><br />
Doner announced two new executives hires, Zihla Salinas from RAPP and Jason Gaboriau from CP+B, as managing director and ECD, respectively. <a href="http://www.adweek.com/agencyspy/former-rapp-cpb-executives-to-lead-doner-la/81788" target="_blank">(Agency Spy) </a></p>
Advertising & BrandingAdidasalibabaAlwaysBbdoCanada GooseKatie RichardsDovehtcInterpublicMcDonald'sMentosNielsenThe Ad CouncilTinderWed, 04 Mar 2015 05:00:01 +0000163250 at http://www.adweek.comInfographic: a Look at Kids' Media Consumptionhttp://www.adweek.com/news/television/infographic-look-kids-media-consumption-163087
<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/media-consumption-hed-2015_0.jpg"> <p>
It may not be surprising that kids in every age group are watching TV regularly, but that&#39;s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech.</p>
<p>
&quot;When Nielsen looked at the cross-platform consumption of children, from toddlers to teens, there were a few things that became abundantly clear,&quot; said Kelly Abcarian, svp, Nielsen Kids Center of Excellence. &quot;Traditional TV remains the favored choice for kids of all ages to connect with content, but as they cognitively and developmentally grow, so do their media preferences.&quot;</p>
<p>
Exclusive data from Nielsen shows how kids&#39; viewership habits develop and shift from age 2 through high school years.&nbsp;</p>
<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-blog/media-consumption-01-2015_0.jpg" /> <span class="meta-credit">Infographic: Carlos Monteiro</span></div>
TelevisionKids IssueNielsenMon, 23 Feb 2015 05:00:00 +0000163087 at http://www.adweek.comWhy Leave It to Beaver Has Stations Seeing Green http://www.adweek.com/news/television/why-leave-it-beaver-has-stations-seeing-green-162972
Janet Stilson<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/leave-it-t-beaver-hed-2015.jpg"> <p>
In recent years, at the far end of the channel lineup, a slew of upstart broadcast diginets, or subchannels, quietly started popping up thanks to changes in FCC regulations that let TV stations broadcast multiple channels. And while much of their programming&mdash;news, weather and lifestyle content characterized by low production values&mdash;would hardly be considered Emmy-worthy, some are stealing a page from cable networks like USA and TBS in their early days by leaning on reruns of classic TV shows.</p>
<p>
<a href="http://metvnetwork.com" target="_blank">MeTV</a>, a channel that airs The Honeymooners, has been cleared in 94 percent of the U.S., according to Neal Sabin, vice chairman of parent Weigel Broadcasting Co. And Tribune Media&#39;s Antenna TV, a diginet whose schedule is filled with episodes of series like Leave It to Beaver, has cleared the top 20 markets and 75 percent of the country.</p>
<p>
Even though some of these old shows predate the Cuban Missile Crisis, they are helping the diginets gain traction with advertisers in addition to market share. &quot;It&#39;s been a good business since day one,&quot; said Steve Farber, Tribune&#39;s svp of operations. The channel is already profitable. &quot;You don&#39;t need to be at 75 percent to start making money,&quot; Farber said.</p>
<p>
It&#39;s not all about reruns. One diginet, the African American-targeted Bounce Media&#39;s <a href="http://www.bouncetv.com" target="_blank">Bounce TV</a>, airs some original shows, including the upcoming Mann &amp; Wife, starring two Tyler Perry regulars, David and Tamela Mann.&nbsp;</p>
<div class="news-article-image" style="float: left;margin: 15px 0px 15px 0px;">
<img src="/files/imagecache/node-detail/mann-wife-hed-2015.jpg" />
<p class="caption">
Bounce TV looks to original programming like Mann &amp; Wife.</p>
</div>
<p>
Currently, there are more than 200 diginets, which could grow to 300 in the next five years, according to Michael Kokernak, president of media consultancy Across Platforms. New entries this year include Katz Broadcasting&#39;s comedy channel Laff, which debuts in April, and Buzzr from FremantleMedia North America and Debmar-Mercury, which will feature game shows and launch this summer.</p>
<p>
Fewer than 15 diginets have significant market share. Most attract direct response on a national level, and a combination of spot and direct response locally. (Only two channels&mdash;MeTV and Bounce TV&mdash;are tracked by Nielsen.) The bigger players, unsurprisingly, have been best able to break through with big brands. Bounce has attracted some 30 major advertisers, including Toyota, McDonald&#39;s and PepsiCo.</p>
<p>
As for MeTV, it will hit between 20 and 30 percent national spot this year, said Sabin. Among those placing spots on MeTV is Horizon Media, including ads from Geico, said David Campanelli, the agency&#39;s svp, director of national TV. &quot;We certainly don&#39;t compare MeTV to ABC, NBC or CBS, but we would compare it to a midsized cable network,&quot; Campanelli said.</p>
<p>
According to Weigel&#39;s analysis of Nielsen 2+ numbers from last December, MeTV ranked seventh among cable networks between 9 a.m. and 5 p.m. weekdays. It edged up to No. 4 among cable channels in adults 35-64 in the same period. However, results are not as spectacular in the evening or with younger demos.</p>
<p>
The diginet model can be a winner for local broadcasters. In many cases, &quot;the stations aren&#39;t paying anything for the programming, and all they&#39;re doing is sharing the sales revenue,&quot; explained Mark Fratrik, svp, chief economist at the research firm BIA/Kelsey.</p>
<p>
As for the genre&#39;s long-term prospects, &quot;a lot of it depends on the content and if it can generate a rating,&quot; said Leo MacCourtney, president and CEO of ad rep firm Katz Television Group. &quot;If it can, then it becomes more of a general market sell.&quot;</p>
<p>
And there are other challenges. &quot;It certainly feels like available spectrum is going to be harder to find in the major markets like New York or L.A.,&quot; said Jonathan Katz, founder of Katz Broadcasting and COO of Bounce TV. &quot;But over time, that may change as broadcasters adapt certain technical standards that allow for even more robust use of their spectrum.&quot;</p>
Advertising & BrandingTelevisionBounce MediaBounce TVBroadcastbroadcast diginetsJanet StilsonMagazine ContentMcDonald'sMeTvNielsenTue, 17 Feb 2015 03:29:28 +0000162972 at http://www.adweek.comNBCUniversal Is Using Big Data to Launch Its Audience Targeting Platformhttp://www.adweek.com/news/television/nbcuniversal-using-big-data-launch-its-audience-targeting-platform-162379
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/linda-yaccarino-hed-2015.jpg"> <p>
That was, in corporate terms, fast.</p>
<p>
After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In conceptual terms, it&#39;s not too different from what outside outfits like Simul Media and the recently acquired PrecisionDemand have done for clients; practically, though, it&#39;s got a lot more data behind it.</p>
<p>
The third-party info isn&#39;t that different from what we&#39;ve seen before in the space, but NBCU&#39;s own properties provide information no one else has seen&mdash;not including Comcast&#39;s own set-top box information (an earlier version of this story said that Comcast&#39;s set-top info would be used in this initiative; NBCUniversal tells us this not the case).</p>
<p>
&quot;We&#39;re using an extensive list of data suppliers,&quot; explained Linda Yaccarino, newly promoted to chairman of ad sales and client partnerships. &quot;They will be category-specific. If I&#39;m going after auto, I might use <a href="http://www.prnewswire.com/news-releases/polk-launches-automotive-lists-online-to-help-dealers-and-agencies-find-new-prospects-86192077.html" target="_blank">Polk</a> data, but I might also use Fandango first-party data (NBCUniversal owns Fandango). You&#39;re able to take brand direction from the customer, run all that through the ATP and come up with an inventory allocation recommendation.&quot; The set-top box data will be provided through third parties across the country; there are plenty of large firms that do this kind of targeting&mdash;Acxiom and Experian are the two largest.</p>
<p>
That means about 30 percent of NBCUniversal&#39;s inventory&mdash;the good stuff&mdash;will be pulled, run through this system and offered to people it can serve the best. If the data shows that insomniac Pringles consumers might be susceptible to conversion to Funyuns during late-night marathons of <a href="http://www.syfy.com/haven/videos/513_chosen" target="_blank">Haven</a>, Frito-Lay will hear about it. If it turns out high-net-worth viewers can&#39;t get enough of The Blacklist, someone will call Infiniti.</p>
<p>
&quot;We&#39;re able to give them a plan with more effectiveness and efficiency,&quot; says Yaccarino, and presumably, that will also mean higher prices on this kind of premium placement.</p>
<p>
It&#39;s a good time to be serving data metrics to advertisers, but don&#39;t mistake this kind of leap forward for a switchover from Nielsen data. The proposed media plans will overlay Nielsen&#39;s gross rating point metric rather than replace it. And since Nielsen&#39;s Catalina unit sells similar data, it will be interesting to see what advertisers do if NBCUniversal&#39;s in-house information differs. On the one hand, NBCU is going to serve its own interests; on the other, it has direct access to a lot of programming info.</p>
<p>
Yaccarino said the program is driven entirely by &quot;deafening demand&quot; from advertisers, who, she says, want more data and greater efficiency from TV buys. The company tried something like this around the same time last year&mdash;called NBCU+ Powered by Comcast, which did in fact use Comcast&#39;s set-top box information. Yaccarino said the new platform will differ from that smaller program by supplying the data on a program level, across all of the company&#39;s properties.</p>
TelevisionLinda YaccarinoNBCU+ Powered by ComcastNBCUniversalNielsenThu, 15 Jan 2015 18:41:03 +0000162379 at http://www.adweek.comOracle Buys Datalogix to Bolster Marketing Cloudhttp://www.adweek.com/news/technology/oracle-buys-datalogix-bolster-marketing-cloud-162064
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/oracle-data-hed-2014.jpg"> <p>
Oracle, which <a href="http://www.businessinsider.com/rumor-oracle-buying-bluekai-2014-2" target="_blank">purchased digital data player Bluekai</a> for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse Datalogix today for an undisclosed sum.</p>
<p>
Datalogix, whose clients include <a href="http://www.datalogix.com/success-stories/vertical/cpg/" target="_blank">PepsiCo</a> and HauteLook, helps brands measure media purchases against in-store sales.</p>
<p>
<a href="http://adweek.com/news/technology/datalogix-nabs-45-million-157989" target="_blank">Datalogix</a> has been an important partner to Facebook as the latter has attempted to show marketers that it can connect the dots between its social ads and offline purchases. <a href="http://www.adexchanger.com/platforms/oracle-to-acquire-data-solutions-giant-datalogix/" target="_blank">Adexchanger reported</a> that Facebook was one of Datalogix&#39;s suitors, along with Nielsen and Adobe.</p>
<p>
But Oracle ultimately nabbed Datalogix, which makes its new Redwood City, Calif.-based parent a more formidable marketing cloud player for <a href="http://www.adweek.com/news/technology/heres-how-gm-uses-social-data-improve-cars-161801" target="_blank">clients like General Motors</a>. The company will be able to boast a wealth of online and offline data to compete against rivals Adobe and Salesforce. The Datalogix price tag probably well exceeded $500 million.</p>
<p>
&quot;Oracle is purchasing Datalogix for an amount we expect will be in the high hundreds of millions of dollars,&quot; said Brian Wieser, an analyst at Pivotal Research Group, in an email.</p>
<p>
Wieser added that Datalogix &quot;analyzes, segments and distributes data for use by marketers, and then analyzes data again post-campaign. While these functions are not unique to Datalogix, there is likely some experiential advantage that Datalogix has established in the processes it uses, and the Facebook relationship is a key one which is also relatively (although not entirely) unique.&quot;</p>
TechnologyAcquisitionAdobeDataDatalogixDealChristopher HeineNielsenOracleSalesforceMon, 22 Dec 2014 16:55:30 +0000162064 at http://www.adweek.comTV Viewing Continues to Shift Online http://www.adweek.com/news/advertising-branding/tv-viewing-continues-shift-online-161789
Hanna Masaryk<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/netflix-couple-hed-2014.jpeg"> <p>
Amid declining television ratings, <a href="http://www.nielsen.com/us/en/insights/reports/2014/shifts-in-viewing-the-cross-platform-report-q2-2014.html" target="_blank">Nielsen is reporting </a>that more Americans are consuming TV shows online than through traditional channels.</p>
<p>
According to <a href="http://online.wsj.com/articles/tv-viewing-slips-as-streaming-booms-nielsen-report-shows-1417604401?mod=WSJ_hp_LEFTWhatsNewsCollection" target="_blank">The Wall Street Journal</a> account, viewership of live television dropped 4 percent last quarter, while video streaming through sites like Netflix, Hulu Plus and Amazon Instant Video jumped 60 percent.</p>
<p>
In what Nielsen describes as the &quot;<a href="http://www.nielsen.com/us/en/insights/news/2014/uncommon-sense-the-appification-of-tv.html" target="_blank">appification of TV</a>,&quot; more than 2.2 million customers have ditched their cable or satellite providers in favor of digital video. The average American now consumes about 11 hours of online video a month&mdash;still significantly less than the 141 hours of live television consumed monthly last quarter. Still, those 11 hours don&rsquo;t include millennials watching from Roku players, Wiis and Xboxes or even on their smartphones at the Laundromat.</p>
<p>
Nielsen only recently unveiled plans to start <a href="http://www.adweek.com/news/advertising-branding/nielsen-will-measure-viewership-streaming-services-netflix-amazon-prime-161540" target="_blank">measuring viewership through online subscription services,</a> but according to The Journal the changing tides can also be seen in both broadcast and cable networks&rsquo; unusually weak ad sales this year.</p>
<p>
Networks may have inadvertently found themselves in a vicious cycle. As their ratings decline and ad sales shrink, online streaming sites are picking up their castoff shows like NBC&rsquo;s fan-favorite comedy Community, which is moving to Yahoo. And while fans of the network&rsquo;s similarly acclaimed-but-low-rated comedy Parks and Recreation grumble about the <a href="http://time.com/3612697/parks-and-recreation-finale-nbc/" target="_blank">unceremonious way in which the final season will be presented,</a> they have no problem mainlining Netflix Originals like Orange is the New Black and House of Cards.</p>
<p>
Just as Hulu will ask viewers which ads they would prefer to see, consumers increasingly are beginning to favor media outlets that allow them more choice and control in their viewing habits.</p>
Advertising & BrandingNetflixNetworksNielsenonlineRatingsHanna MasarykvideoFri, 05 Dec 2014 16:14:28 +0000161789 at http://www.adweek.comNielsen Will Measure Viewership for Streaming Services Like Netflix and Amazonhttp://www.adweek.com/news/advertising-branding/nielsen-will-measure-viewership-streaming-services-netflix-amazon-prime-161540
Toni McQuilken<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/orange-is-the-new-black-hed-2014.jpg"> <p>
Nielsen Media, the dominant provider of U.S. television ratings for decades, <a href="http://www.hollywoodreporter.com/live-feed/nielsen-reportedly-measure-netflix-amazon-750134" target="_blank">announced plans</a> this week to begin measuring viewership numbers for content on streaming services. The new data will including both original programming, such as Netflix&rsquo;s Orange Is the New Black and House of Cards, as well as content acquired from more traditional media companies.</p>
<p>
Soon, advertisers will be able to directly compare traditional shows seen on TV sets with those watched via streaming services such as Netflix and Amazon Prime Instant Video.</p>
<p>
Nielsen plans to use audio cues to identify which shows are being streamed, noted documents first obtained by <a href="http://online.wsj.com/articles/nielsen-to-measure-netflix-viewing-1416357093" target="_blank">The Wall Street Journal.</a> &ldquo;Our clients will be able to look at their programs and understand: Is putting content on Netflix impacting the viewership on linear and traditional VOD?&rdquo; Brian Fuhrer, senior vice president of Nielsen, said.</p>
<p>
<a href="http://time.com/3593889/nielsen-netflix-amazon-video-streaming-sites/" target="_blank">Time noted</a> that subscriptions to streaming services jumped from 34 percent of U.S. homes in January, to 40 percent as of September. Both Netflix and Amazon executives declined to comment on the report, according to Time.</p>
<p>
By tracking viewership for shows on streaming websites&mdash;which have been tight-lipped about their numbers to date&mdash;Nielsen could even the playing field when it comes to negotiating fees for individual shows and for bundled groups of content.</p>
Advertising & BrandingNetflixNielsenWed, 19 Nov 2014 18:56:33 +0000161540 at http://www.adweek.comSpotify May Be Responsible for Nearly 7% of All Global Music Saleshttp://www.adweek.com/news/technology/spotify-may-be-responsible-nearly-7-all-global-music-sales-161358
Christopher Heine<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/daniel-ek-hed-2014.jpg"> <p>
Irked by pop star Taylor Swift&#39;s <a href="http://www.vulture.com/2014/11/why-taylor-swift-is-nuts-for-leaving-spotify.html" target="_blank">much-hyped departure</a> from Spotify, the music platform&#39;s CEO Daniel Ek took to a<a href="https://news.spotify.com/se/2014/11/11/2-billion-and-counting/" target="_blank"> blog</a> today to claim that his tech player has doled out some $2 billion to artists since 2008. Also, Ek wrote that his Stockholm, Sweden-based company has paid musicians $1 billion in the last year.</p>
<p>
As his <a href="http://finance.yahoo.com/news/spotify-isn-t-going-public-anytime-soon-183333765.html" target="_blank">privately held firm has previously stated</a> that it pays artists around 70 percent of its revenues, with the application of a little back-of-the-napkin math that means Spotify&#39;s sales were nearly $1.43 billion in the last year.</p>
<p>
According to the International Federation of the Phonographic Industry, the global music marketplace<a href="http://www.ifpi.org/global-statistics.php" target="_blank"> generated $15 billion</a> in business last year, down from <a href="http://www.billboard.com/biz/articles/news/digital-and-mobile/1556590/ifpi-2013-recording-industry-in-numbers-global-revenue" target="_blank">$16.5 billion</a> in 2013. So unless the last 12 months have shown unusual growth in the music business, Ek&#39;s remarks suggest that Spotify has been responsible for roughly $1 for every $15 (or 6.6 percent) in the last year.</p>
<p>
And the IFPI has said that streaming music services were 39 percent of the industry last year, or $5.9 billion. Therefore, if Ek&#39;s statements are accurate, his company has a 17 percent share of the digital streaming marketplace. The <a href="http://time.com/30081/13-streaming-music-services-compared-by-price-quality-catalog-size-and-more/" target="_blank">other dozen or so music streamers</a> might have something to say about that.</p>
<p>
At any rate, Taylor Swift&#39;s sales don&#39;t appear to be suffering after quitting Spotify. Far from it.</p>
<p>
Even though Ek writes that Swift was on pace to pull in $6 million this year before she yanked her catalog from his platform, <a href="http://www.billboard.com/articles/columns/chart-beat/6304536/official-taylor-swifts-1989-debuts-with-1287-million-sold-in" target="_blank">her new album 1989</a> sold 1.2 million copies in its first week, per Nielsen SoundScan, which equates to roughly $12 million in seven days.</p>
TechnologyMobilemusic appsmusic streamingNielsenonline music streamingChristopher HeineTaylor SwiftTue, 11 Nov 2014 17:36:50 +0000161358 at http://www.adweek.comHow a New York Office Building Next to a Kmart Became a Magnet for Celebritieshttp://www.adweek.com/news/technology/how-new-york-office-building-next-kmart-became-magnet-celebrities-161312
Emma Bazilian<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/770-broadway-hed-2014.jpg"> <p>
About a century ago, New York&#39;s 770 Broadway&mdash;the building where Adweek, as well as sister titles Billboard and The Hollywood Reporter, can be found&mdash;housed the bustling Wanamaker&#39;s department store, which anchored the shopping district then known as <a href="http://en.wikipedia.org/wiki/Ladies'_Mile_Historic_District" target="_blank">&quot;Ladies&#39; Mile.&quot;</a></p>
<div class="news-article-image" style="float: right;margin: 15px 0px 15px 15px;">
<img src="/files/imagecache/node-detail/nick-jonas-j-lo-amy-pohler-01-2014.jpg" />
<p class="caption">
<span class="meta-credit">Poehler: Donna Ward/Getty Images; Jonas: Josiah<br />
Kamau/BuzzFoto/Filmmagic; Lopez: Raymond Hall/GC<br />
Images</span></p>
</div>
<p>
Today, Wanamaker&#39;s is long gone (instead, you&#39;ll find a much less glamorous Kmart occupying the Southeast corner), and the structure has been converted into an office building. But that&#39;s not to say that 770 has become just any sleepy workplace. In fact, it&#39;s found a second life as a booming tech and media hub.</p>
<p>
Over the past decade, numerous tech companies have relocated downtown, looking for proximity to Silicon Alley&mdash;and hoping to attract younger talent liable to turn their noses up at stuffy Midtown. AOL became 770 Broadway&#39;s first major tech tenant in 2008, joining existing tenants Nielsen (the former owner of Adweek) and J.Crew. Three years later, after AOL acquired The Huffington Post, Arianna and her team of bloggers moved into the office. (The sleep-obsessed Huffington also famously installed a &quot;nap room&quot; for her employees.) In 2012, after Nielsen announced plans to leave the building, Google and Microsoft were rumored to be potential replacements; instead, the <a href="http://www.crainsnewyork.com/article/20140324/REAL_ESTATE/140329943/facebook-grows-its-link-with-770-broadway" target="_blank">space was snapped up by Facebook, </a>which hired Frank Gehry to design its new downtown digs.</p>
<p>
With these new tenants came a constant stream of A-list visitors, transforming 770 into a magnet for paparazzi and celebrity reporters. So far this year, AOL and HuffPost Live have welcomed stars like Jennifer Lopez, Rob Lowe, Amy Poehler and Eli Manning to its offices, while Billboard has hosted artists including Nick Jonas, Jason Derulo and <a href="http://www.billboard.com/articles/news/6258742/meghan-trainor-shake-it-off-all-about-bass-mashup" target="_blank">Meghan Trainor</a>.</p>
<p>
While the perpetual line of Ubers on 9th Street might not be as enchanting as the horse-drawn carriages that once carried shoppers to and from Wanamaker&#39;s, there&#39;s no doubt that 770 Broadway is once again living up to its landmark status.</p>
Advertising & BrandingTechnologyAolClickbaitFacebookJ.CrewEmma BazilianMediaNielsenPaparazziThe Huffington PostWanamakerMon, 10 Nov 2014 05:02:30 +0000161312 at http://www.adweek.comGhouls Rule in This Week's Nielsen TV Twitter Ratings http://www.adweek.com/news/television/ghouls-rule-nielsen-tv-twitter-ratings-161093
Robert Mann<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/walking-dead-hed-2014.jpg"> <p>
In the runup to Halloween, it seems natural that Twitterphiles would be commenting on America&rsquo;s two most frightening TV series.</p>
<p>
And true to form, the Sunday night time slot once again proved to be magic for AMC&rsquo;s The Walking Dead, which lit up Twitter with 552,000 tweets reaching 4.8 million users.</p>
<p>
<strong>WARNING: Big spoilers ahead if you&#39;re not caught up on The Walking Dead and American Horror Story: Freak Show. You&#39;ve been warned.&nbsp;</strong></p>
<p>
Between Oct. 20 and 26, the character Rick Grimes garnered most of the attention with his grisly dispatching of cannibal leader Gareth with his trusty red handled machete.</p>
<blockquote class="twitter-tweet" lang="en">
<p>
RICK IS SUCH A BADASS!!!!!!!! <a href="https://twitter.com/hashtag/TheWalkingDead?src=hash">#TheWalkingDead</a></p>
&mdash; amy felando (@amyjfelando) <a href="https://twitter.com/amyjfelando/status/526594553583652865">October 27, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
Booya!!! Don&#39;t ever mess with Rick or his people! <a href="https://twitter.com/hashtag/TheWalkingDead?src=hash">#TheWalkingDead</a></p>
&mdash; Raliegh (@RaleighPDX) <a href="https://twitter.com/RaleighPDX/status/526594567806930944">October 27, 2014</a></blockquote>
<p>
There were also some tears shed for Bob, whose departure from the series began with a cackling surprise for the cannibalistic antagonists from Terminus.</p>
<blockquote class="twitter-tweet" lang="en">
<p>
Basically Bob&#39;s middle finger to the cannibals. &quot;TAINTEDD MEAAAT&quot; <a href="https://twitter.com/hashtag/TheWalkingDead?src=hash">#TheWalkingDead</a> <a href="https://twitter.com/hashtag/BobBQ?src=hash">#BobBQ</a> <a href="https://twitter.com/WalkingDead_AMC">@WalkingDead_AMC</a></p>
&mdash; Samantha Leigh (@Samanalei) <a href="https://twitter.com/Samanalei/status/526586199876845568">October 27, 2014</a></blockquote>
<p>
Nielsen ranked&nbsp; FX&rsquo;s Amercian Horror Story: Freak Show number two on the top 10 Twitter ratings. The show featured two con artists trying to sell a baby Sasquatch that turned out to be a feral goat with a cat&rsquo;s jaw sewn on it.</p>
<p>
Much attention, however, focused on the character Edward Mordrake, a carnival legend with a second demon face on the back of his head who was summoned by the character Elsa, actress Jessica Lange. The Mordrake episode elicited this rather acerbic observation:</p>
<blockquote class="twitter-tweet" lang="en">
<p>
The only thing scary about <a href="https://twitter.com/hashtag/AmericanHorrorStoryFreakShow?src=hash">#AmericanHorrorStoryFreakShow</a> is the <a href="https://twitter.com/hashtag/Glee?src=hash">#Glee</a> musical numbers! <a href="https://twitter.com/hashtag/Mordrake?src=hash">#Mordrake</a> make it stop!!! <a href="http://t.co/xdIpiMCozM">pic.twitter.com/xdIpiMCozM</a></p>
&mdash; Justin Darmanin (@justindarmanin) <a href="https://twitter.com/justindarmanin/status/525121452019056642">October 23, 2014</a></blockquote>
<p>
NBC slotted sixth and 10th place with The Voice.</p>
<table border="1" cellpadding="1" cellspacing="1" style="width: 652px;">
<tbody>
<tr>
<td>
Rank</td>
<td>
Program</td>
<td>
Date</td>
<td>
Network</td>
<td>
<p>
Unique Audience (000)</p>
</td>
<td>
Tweets (000)</td>
</tr>
<tr>
<td>
1</td>
<td>
The Walking Dead</td>
<td>
10/26/14</td>
<td>
AMC</td>
<td>
4,808</td>
<td>
552</td>
</tr>
<tr>
<td>
2</td>
<td>
American Horror Story: Freak Show</td>
<td>
10/22/14</td>
<td>
FX</td>
<td>
3,560</td>
<td>
299</td>
</tr>
<tr>
<td>
3</td>
<td>
Pretty Little Liars</td>
<td>
10/21/14</td>
<td>
ABC Family</td>
<td>
2,602</td>
<td>
193</td>
</tr>
<tr>
<td>
4</td>
<td>
WWE Monday Night RAW</td>
<td>
10/20/14</td>
<td>
USA</td>
<td>
2,189</td>
<td>
160</td>
</tr>
<tr>
<td>
5</td>
<td>
Scandal&nbsp;</td>
<td>
10/23/14</td>
<td>
ABC</td>
<td>
1,955</td>
<td>
241</td>
</tr>
<tr>
<td>
6</td>
<td>
The Voice</td>
<td>
10/20/14</td>
<td>
NBC</td>
<td>
1,876</td>
<td>
71</td>
</tr>
<tr>
<td>
7</td>
<td>
WWE Hell in a Cell</td>
<td>
10/26/14</td>
<td>
Pay-Per-View</td>
<td>
1,808</td>
<td>
222</td>
</tr>
<tr>
<td>
8</td>
<td>
Dancing With the Stars</td>
<td>
10/20/14</td>
<td>
ABC</td>
<td>
1,681</td>
<td>
71</td>
</tr>
<tr>
<td>
9</td>
<td>
Saturday Night Live</td>
<td>
10/25/14</td>
<td>
NBC</td>
<td>
1,348</td>
<td>
41</td>
</tr>
<tr>
<td>
10</td>
<td>
The Voice</td>
<td>
10/21/14</td>
<td>
NBC</td>
<td>
1,293</td>
<td>
43</td>
</tr>
</tbody>
</table>
<p>
Source: Nielsen</p>
<p>
Nielsen Social captures relevant Tweets from three hours before, during and three hours after an episode&rsquo;s initial broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to an episode from when the Tweets were sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks, denoted with an asterisk.</p>
TelevisionAmcAmerican Horror Story: Freak ShowFXHalloweenNielsenRobert MannRick GrimesTwitterWalking DeadThu, 30 Oct 2014 18:08:53 +0000161093 at http://www.adweek.comWalking Dead, Killer Clown Top TV Twitter Ratingshttp://www.adweek.com/news/television/walking-dead-killer-clown-top-tv-twitter-ratings-160772
Robert Mann<img src="http://www.adweek.com/files/imagecache/node-detail/fea-midseason-walkingdead-hed-2014.jpg"> <p>
<iframe allowtransparency="true" class="nielsen-twitter-tv-ratings" frameborder="0" height="678" id="twitter-widget-2" scrolling="no" src="http://www.nielsensocial.com/rating/week-of-10-06-14/?view=widget&amp;wide=1" style="border: none; max-width: 100%;" title="Nielsen Twitter TV Ratings" width="652"></iframe></p>
<p>
Twitter users turned their attention away from Scandal and Washington D.C machinations to zombies and freak shows in this week&rsquo;s Twitter TV top ten list provided by Nielsen. AMC&rsquo;s The Walking Dead trampled the competition with 1.32 million tweets reaching an audience of 7.4 million twitter accounts. The show even sacked NBC&rsquo;s Sunday Night Football by attracting 17.3 million viewers in the 18-49 old demographic. The season five premiere of the zombie drama picked up after the season four cliffhanger at the Terminus which saw the main characters locked up in a train car to feed the undead hordes. Fans were certainly happy to have the zombie fighting crew back together.</p>
<blockquote class="twitter-tweet" lang="en">
<p>
My weekends actually have a meaning again ❤️ <a href="https://twitter.com/WalkingDead_AMC">@WalkingDead_AMC</a> <a href="https://twitter.com/hashtag/thewalkingdead?src=hash">#thewalkingdead</a></p>
&mdash; Danny (@iversdr) <a href="https://twitter.com/iversdr/status/521479617912504320">October 13, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
So happy to have <a href="https://twitter.com/WalkingDead_AMC">@WalkingDead_AMC</a> back! I almost cried just now! This episode was awesome and the reunion just now was everything!</p>
</blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
Everybody back together again!!! <a href="https://twitter.com/hashtag/TheWalkingDead?src=hash">#TheWalkingDead</a></p>
&mdash; Nat King Troll (@MrMaalyMal) <a href="https://twitter.com/MrMaalyMal/status/521478615721332736">October 13, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><p>
FX&rsquo;s American Horror Story: Freak Show finished a respectable second in the Twitter top ten, producing just over a million tweets seen by 6.4 million Twitter accounts. The season four premiere featured a murderous clown that killed parents and robbed little kids. Scary? TV critics thought it was the scariest episode yet and fans took a real liking to Twisty the clown. .</p>
<blockquote class="twitter-tweet" lang="en">
<p>
I do not like that clown..good job AHS. I will be having nightmares tonight. <a href="https://twitter.com/AHSFX">@AHSFX</a> <a href="https://twitter.com/hashtag/americanhorrorstory?src=hash">#americanhorrorstory</a> <a href="https://twitter.com/hashtag/AHS?src=hash">#AHS</a></p>
&mdash; Taylor Leigh (@TayLor___Leigh) <a href="https://twitter.com/TayLor___Leigh/status/520042409582149634">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script><blockquote class="twitter-tweet" lang="en">
<p>
&quot;<a href="https://twitter.com/John_Yarbrough2">@John_Yarbrough2</a>: I already hate clowns, then this guy comes around. <a href="https://twitter.com/hashtag/americanhorrorstoryfreakshow?src=hash">#americanhorrorstoryfreakshow</a> <a href="https://twitter.com/hashtag/twistytheclown?src=hash">#twistytheclown</a> <a href="http://t.co/ghLrBmOTqg">pic.twitter.com/ghLrBmOTqg</a></p>
&mdash; ❥.HollyWo0d&amp;Co. (@Qween_Wezt) <a href="https://twitter.com/Qween_Wezt/status/520345124434636800">October 9, 2014</a></blockquote>
<script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>TelevisionAmcAmerican Horror StoryCableFXNielsenRobert MannTwitterTue, 14 Oct 2014 22:41:43 +0000160772 at http://www.adweek.comThe Walking Dead Ate the Face Off Everything on Broadcast This Season So Farhttp://www.adweek.com/news/television/walking-dead-ate-face-everything-broadcast-season-so-far-160748
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/walking-dead-premiere-rick-hed-2014.jpg"> <p>
The Walking Dead is back, and with it, viewers in the dollar demo. Broadcast watchers have stayed away in droves this season. But with the dead resurrected yet again, everyone who loves TV stayed home Sunday night to see what would happen to Rick and the gang during &quot;No Sanctuary,&quot; the huge premiere episode for the fifth season of the show. (It involved face-eating. Also fire.)</p>
<p>
Oh yeah, and the ratings? An 8.7 in the demo with 17.3 million total viewers tuning in (in actual people, that 8.7 works out to 11 million 18-49-year-olds). The series was already the biggest show on TV; now it&#39;s the biggest show on TV in a walk, with declines for Duck Dynasty. FX is also doing well with American Horror Story, and of course HBO&#39;s various projects, but the latter aren&#39;t ad-supported. October&#39;s crop of scary stuff is clearly resonating a lot more strongly with viewers than anything else on the dial.</p>
<p>
<a href="http://www.adweek.com/news/television/nielsen-mistake-means-ratings-are-even-lower-we-thought-160719" target="_blank">We outlined earlier today&nbsp;</a>how serious the problem with L+SD ratings was (just think of every prime-time ABC show as debuting down about two-tenths of a point). And it looks like we&#39;re not the only ones concerned. With the first batch of C3s out today, analysts at MoffettNathanson reportedly put the third-quarter C3 ratings <a href="http://www.broadcastingcable.com/blog/currency/cable-c3-ratings-down-3q-assist-nielsen/134705" target="_blank">down 6 percent</a> year over year.</p>
<p>
By contrast, Walking Dead is up 6 percent year over year and has added 1.2 million viewers in the demo.</p>
<p>
There is some good news for broadcast types today: Fox gave Gotham a full-season order, making it the network&#39;s first show to earn that payoff during the season so far.</p>
<p>
Here&#39;s AMC&#39;s &quot;Inside&quot; featurette on the record-breaking show:</p>
<script type="text/javascript">var bc_params = {"api":"hybrid","playerId":"83327935001","playerKey":"AQ~~,AAAAAAuyCbQ~,-gfAmfm8njJ8S-9E4q2UfzG931rvkxuP"};</script><script type='text/javascript' src='http://admin.brightcove.com/js/BrightcoveExperiences_all.js?ver=3.5.2'></script><script type='text/javascript' src='http://www.amctv.com/commons/brightcove/AmcnBrightcove.js?ver=1.0.1388437157'></script><div class="video-box" data-ga_id="UA-648045-1" id="video-8e4ec1f2db808d666bd676aeb0d9a3c7">
<!-- Intentional empty div that comes with Brightcove embed code --> <div style="display:none">
&nbsp;</div>
<!--By use of this code snippet, I agree to the Brightcove Publisher T and C found at https://accounts.brightcove.com/en/terms-and-conditions/. --> <object class="BrightcoveExperience" id="myExperience_4c420341686b3acba561fed96b8f1cd0"><!-- basic player params --><param name="bgcolor" value="#FFFFFF" /><param name="width" value="480" /><param name="height" value="270" /><param name="playerID" value="83327935001" /><param name="playerKey" value="AQ~~,AAAAAAuyCbQ~,-gfAmfm8njJ8S-9E4q2UfzG931rvkxuP" /><param name="isVid" value="true" /><param name="isUI" value="true" /><param name="dynamicStreaming" value="true" /><param name="wmode" value="transparent" /><param name="htmlFallback" value="true" /><!-- smart player api params --><param name="includeAPI" value="true" /><param name="templateLoadHandler" value="AmcnBrightcove.onTemplateLoaded" /><param name="templateReadyHandler" value="AmcnBrightcove.onTemplateReady" /><!-- adServerURL and linkBase --><param name="@videoPlayer" value="3832755245001" /><param name="autoStart" value="false" /></object></div>
<script type="text/javascript">brightcove.createExperiences();</script>TelevisionAmcC3 RatingsCableNielsenThe Walking DeadMon, 13 Oct 2014 21:35:49 +0000160748 at http://www.adweek.comNielsen Mistake Means Ratings Are Even Lower Than We Thoughthttp://www.adweek.com/news/television/nielsen-mistake-means-ratings-are-even-lower-we-thought-160719
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/walking-dead-hed-2014.jpg"> <p>
Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch?</p>
<p>
This past season, the <a href="http://www.adweek.com/news/television/walking-dead-gobbles-tv-ratings-crown-156658" target="_blank">AMC show ranked No. 1 </a>among men and women across all of broadcast and cable, with an average 18-34 rating of 3.09 among women and 3.78 among men. Among women, the next best showing was by <a href="http://www.adweek.com/news/television/shonda-rhimes-smashes-it-tv-twitter-ratings-160494" target="_blank">ABC&rsquo;s Scandal</a>, drawing a little more than half Dead&rsquo;s audience (1.66 million); among men, not counting broadcast sports, the next place show&mdash;with far less than half, at 1.7 million&mdash;was Fox&rsquo;s Family Guy.</p>
<p>
Or at least we thought this was the case. Last Friday, Nielsen announced (quietly) that it has been overestimating live-plus-same-day deliveries since at least March. Data since the beginning of the broadcast season will be reissued; the first batch of C3 ratings, which Nielsen said are error-free, came out over the weekend.</p>
<p>
&ldquo;This data represents between 0.1 percent and 0.25 percent of all viewing minutes that we credit nationally,&rdquo; a spokesperson said. &ldquo;In the vast majority of cases, the impact is small; in a handful of cases, the impact is more significant.&rdquo;</p>
<p>
That handful appears to affect mostly ABC where L+SD has gotten an unusual bump&mdash;though it is worth pointing out that if fast national data is correct (which it appears to be), the net still has several hits on its hands, notably <a href="http://www.adweek.com/news-gallery/television/abcs-new-fall-shows-best-worst-160148" target="_blank">How to Get Away With Murder</a>.</p>
<p>
The other problem, of course, is that this is terrible timing for Nielsen. Two weeks ago, Zenith Optimedia said it would test out Rentrak data for use as currency in three markets. (The media agency walked back its statement from a few days previous that it would be making Rentrak &ldquo;The Currency&rdquo;&mdash;caps theirs.)</p>
<p>
&ldquo;Nielsen&rsquo;s stock tanked [last Thursday], and Rentrak&rsquo;s is up 15 percent,&rdquo; said Pivotal&rsquo;s Brian Wieser. &ldquo;You&rsquo;ve got two reasons to be negative on Nielsen: One is TV&rsquo;s dying, don&rsquo;t you know.&rdquo; (Wieser doesn&rsquo;t think this is the case, but he knows other people believe it.) &ldquo;And the other is that, as they say, if the thunder don&rsquo;t get you, then the lightning will. They had a press conference on Friday, and my clients were going, &lsquo;Oh, is this about the Rentrak stuff?&rsquo; You want to talk about a trifecta of bad news.&rdquo;</p>
TelevisionC3 RatingsCableDatadataMagazine ContentSam ThielmanNielsenRatingsScandalThe Walking DeadZenithOptimediaMon, 13 Oct 2014 01:08:07 +0000160719 at http://www.adweek.com