About the mm

the modest merchant started from a simple observation: that despite being something so intrinsic to the daily lives of so many of us, wine still feels so very inaccessible. The industry is alien to most of us, channels to learn are limited, the information availbel hardly seems digestible and the idea of wine being fun still sounds confused.

So what I’m trying to do with the modes merchant is create a platform for the above. A place where you can dip in and dip out and take a snippet of information here and there to get you further into the world of wine, and realise it doesn’t have to be so hard. For all intents and purposes it is the same world we live in.