Mass Appeal’s Local Lookbook Guide to Surviving Black Friday

We know you need to get your hands on the freshest gear this Black Friday, even if it's at the expense of your friendships.

Thanksgiving can be blissful and it can be hellish at the same damn time, depending on your circumstances and preparation. You’re seated next to your great aunt who keeps telling you about her ailing cat population? That’s what the bottle of Jameson in the cupboard above the fridge is for. Perfect opportunity to “lay down” and watch the game in drunken silence.

And if you brave the hysteric state that is Black Friday shopping, similar rules apply. Have a well-rehearsed plan, lace up Adrian Peterson’s cleats, sip any left over Jamo, light a jay, bring a friend for back-up, moral support, and an extra set of eyes and arms. But even the most-prepared can get caught off guard. That pair of sneakers you and your homie spotted at the same time? The only size left above 8 is an 11, which you both just happen to be.

Well, in the natural giving spirit that we find ourselves so frequently in, we put together a Black Friday survival guide lookbook to help you walk out with exactly what you want, and know how to deal when love changes, and best friends become strangers.

Thank you to the kind folks of Reed Space, Shut NYC, The Good Company, and Kith NYC, who let our very own Adrian Nuñez and rapper Lakutis showcase some of their freshest gear while learnsing the shopping public on this most greedy of holidays.