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recipe

It’s that time of the year, which means it’s time to start thinking about gifts…

I used to spend 3 days making dozens of batches of home-made biscotti to give to the neighbors and friends who unexpectedly drop by during the holiday season.

But this year? Well, let’s face it–I’m too busy to spend 3 days baking, packaging and crafting these little masterpieces.

Instead, I have decided (Sorry friends, your surprise is ruined!) to give my loved ones and neighbors a custom cookbook, filled with our family favorites, printed by MagCloud.

Today I will share with you a template that I have made in InDesign and a few tricks for customizing it for your own use.

GETTING STARTED:

You can start with my custom-designed template that is already formatted for MagCloud settings, or create one of your own. MagCloud’s InDesign document settings and a blank template are available at magcloud.com/help/indesign

CUSTOMIZING YOUR TEMPLATE:Transforming this template into something of your own is pretty simple using style sheets. Before you start entering your own information, I suggest your go through the template and adjust the colors and fonts to your choosing.

Change your Spot Color1. Open the Swatches Panel
In CS6 or higher click Window > Color > Swatches
2. Double Click on the color named “sweet red”
3. Adjusting the C,M,Y and K values will change the “pop of color” on all of the pages where it is used in the template.

Once you have the Paragraph Styles Panel open, you can then go through the document and change your fonts and colors. You will notice that the style sheets are divided into subcategories based on where they are in the document. (Tip: by opening up all of these sub-tabs you can easily see what style affects each block of text you select on the page)

To adjust the settings of your paragraph styles:
1. Select the text you want to change
2. Identify which Paragraph Style you are selecting within the Paragraph Styles Panel
3. “Right Click” or “Ctrl + Click” on the highlighted style in the Paragraph Styles Panel
4. Using the Paragraph Style Options Dialog box, adjust the font details

Add Your Own Photos and Personal Touches
Change the title, insert photos, recipes and update the intro letter to reflect your own personal style. You can even include a photo of the person who gave you the recipe or a special quote from them.

(Tip: to include more recipes select a “spread”–2 side-by-side pages–within the Pages Panel, and [ctrl + “click”] or [“Right Click”] on the highlighted pages within the panel. Select “Duplicate Spread,” this will insert a set of identical pages in your document.)

**Note that you will want to have a page count that is an increment of 4 pages to print with MagCloud… such as 16… 20… 24… 28… You get the idea!

SAVE AND EXPORT A PDF:
Want a quick easy way to be sure your export settings are correct?

*If you are on a Mac: double click on the file, it will open in an Adobe application and add it to your presets. You can then close that application and return to InDesign.

*If you are on a PC, within InDesign go to File > Adobe PDF Presets > Define > Load
Find and Select the file you downloaded called “MagCloud_PDF_Export” > Click Done

To use these imported settings, with your file open in InDesign,
Select File > PDF Presets > “Adobe PDF Preset for MagCloud”

Name and Save your PDF and you are ready to publish!

Other Fun Ideas for Your Cookbook:
– make your cookbook themed with all family classics or recipes from a particular family member like “Granny’s Favorite Recipes”
– make a genre themed cookbook, like “Sweets,” “Holiday Dishes,” or “Brunch”
– make a cookbook for a school fundraiser and call it “Bake Sale”
– Ask friends to contribute recipes and do a collaborative cookbook

No matter how professional a staff you may have hired or how special the foods you prepare may be, your catering business will always need appealing promotional pieces to attract new customers. In most cases your menu or brochure is a customer’s first opportunity to meet you. MagCloud makes it easy to publish a variety of publications for your catering business, and with low-minimum print runs (in most cases as few as 1), digital distribution options and direct mailing features, it doesn’t matter if you’ve catered 2 events or 200, you’ll wow your clients with beautiful publications that leave their mouths watering.

So why not try some of these delicious ideas to promote your business:

Flyers to Promote Your Brand

Our double-sided, single sheet Flyer product is ideal for brief messages or content that changes often such as sales promotions, or seasonal offerings. It’s available in four size options: 8 x 8”, 5.5 x 8.5”, 8.5 x 5.5″ or 8.5 x 11” so you can be sure to pick something that really makes your brand shine.

Glossy Brochures to Highlight Your Services, Team & Experience

A brochure will help you showcase your catering business and help the customer get a detailed account of your company. Our 4-page Pamphlet product is the perfect way to quickly capture your audience’s attention and whether you use a standard 8.5 x 11″, a unique square 8 x 8″ size or a pocket-sized 5.5 x 8.5″ you can rest assured that it will be affordable and beautifully-printed. With an easy one-click option to opt-in for digital distribution, you can also offer your brochure as a free digital-download for potential clients to peruse on their PC or mobile device.

Print and Digital Price Sheets

Once a client is interested in booking you, you’ll want to make it as easy for them as possible. Price sheets that double as order forms make for a tidy way to create a menu together. With MagCloud’s combo of high-quality print-on-demand and easy-to-use digital distribution options, you can make your price sheets available as print copies that you keep on hand as well as digital versions so potential clients can view them on any PC or mobile device.

Sample Menus

MagCloud’s new flyer sizes are perfect for reprinting menus from past events to give your customers an idea of how a beautifully planned menu comes together. You could even go so far as to create a proposed menu for their event and present it to them at their tasting.

Wine Lists

With distributor prices and product availability constantly changing, MagCloud makes it easy to have an up-to-date wine list and still look professional. Whenever you need to change a price or add a new wine to your list, simply upload a new PDF and order as few or as many copies as you need.

Special & Seasonal Menus

If you offer a variety of cuisines, or even if you want to break up your menus by season or meal-type, you can easily create a standard menu template that you can change up to create more specialized menus.

Full-Service Catalogs

Many catering businesses are full service, and can provide chairs, tables, china, glassware, silverware, tents and umbrellas, and even arrange centerpieces, place cards, and party favors. If your business offers a wide range of services like this, be sure to present them to your client in your brochure, and offer more in-depth information through a specialized catalog.

Partner Publications

Partnering with venue coordinators, event planners and other service professionals like wedding photographers is a great way to get your brand out there to more clients. Try collaborating with the other pros working with you on events and see if you can work out a way to help promote one another with unique pieces that highlight both of your services. For example a collaboration with a photographer could result in mouth-watering photos of your food and presentation that you can use to promote your business, and referrals for future events.

A One-Stop Shop for Your Business

With publisher pages that can be personalized, and the ability to group similar publications into tidy categories, MagCloud is a great platform to keep all of your business materials in one place and make them easily accessible in both print and digital formats. It’s easy to direct your customers to your personalized and branded page where they can find your menus, catalogs and wine lists all in one place, making them handy to select and download.

Have you used MagCloud to promote your catering or event business? Have another great idea that we missed? Share it below in the comments section!