Archive for July 30th, 2009

With so many mobile devices in play, can you afford to lose out on traffic to your site because it’s not optimized for mobile search and browsing? Here are 6 website development tactics that you should consider for an optimal mobile user experience:

4. Add the most appropriate keywords. Mobile sites are restricted in the amount of data they can show, not just by screen size and format, but by the largely diminished attention spans of the users. As such the data has to be to the point and entirely keyword loaded.

5. Use MetaTXT which is a way of exposing and making discoverable content (for example multimedia) within a site. It provides multiple mobile web entry points for browsers. In short, MetaTXT helps the search engine return the most relevant site for the consumer device.

6. Test your web page on a variety of devices and browsers BUT be clear that the Apple iPhone is by far today’s mobile browsing smartphone standard. At minimum ensure that the browsing experience is positive on the iPhone’s Safari browser.