Currently
when a HTTP web page loads in Chrome, a subtle, non-secure warning icon displays
in the URL bar at the top of the browser. On pages with online forms that
transmit data, a visitor will see the text, "not secure", appear along with the
non-secure warning icon. Some mobile devices even display a stronger
indication, highlighting the entire URL address bar as red.

With
the upcoming July 2018 release of Google's browser, Chrome 68, sites without
HTTPS will show both the non-secure warning icon and text on all pages
site-wide. This is Phase 3 of 4 of
Google Chrome's project to move to a more secure web:

In Phase 4, targeted release date not set
yet, this same warning will more become prominently highlighted in red:

According
to StatCounter's data, Chrome is hands
down the most popular browser used worldwide to date. Other popular browsers
such as Mozilla's FireFox and Apple's
Safari have indicated plans to follow Google's lead to display non-secure
warnings for HTTP sites in future releases of their browsers.

Having
browsers inform visitors that your site is not secure will definitely have
effects on the perceived credibility of your company or organization and website
traffic volume.

Recommended
Action to Take

Our recommendation is to migrate to HTTPS for your website - if not by this July,
then sometime this year before Chrome and other browsers increase their
visibility of warning signals.

Web Solutions Omaha can purchase and
install a Comodo Instant SSL secure certificate for your website. The cost for
1 domain is $250 for 2 years, and the process can be completed in as little as
one business day.