Why You Need a Mobile-Friendly Website and Online Store

Increased penetration of computers and internet-enabled devices has led to an increase in online shopping around the world. It is estimated that 40% of internet users have at one time purchased or paid for a product online. This translates to more than one billion buyers. In 2013, the total mobile commerce in the United States was over $38 billion. To get a piece of the pie, increase your online presence and revenue, every online store needs to have a mobile-friendly website.

What Consumers Buy?

In 2014, online shoppers purchased clothing and apparel, consumer electronics, household goods and books the most. Consumers were more likely to make a purchase when offered free shipping or one day shipping.

What Consumers Want?

It is estimated that 50 percent of consumers who own a smartphone use it for online shopping. On the other hand, almost two thirds of consumers who have tablets use it for shopping. This shows how important it is for eCommerce websites to be mobile-friendly.

Take a look at the infographic below to learn how to increase your online store presence and gaining repeat customers.