Week 71: The Social Media Ghost – #AlphaFemaleFriday

What is one of the first things we do when we first get to know someone? After we know their name, we Google them. We find out how they represent themselves online, and occasionally we stumble upon a few photos that should have been kept private. All’s fair in love and internet search engines.

Which is more detrimental: a questionable photo from your college days, or no photos at all? The moment when you Google someone and there’s not a trace of them on the internet can also raise red flags. The fact you’re reading this post right now most likely doesn’t apply to you since you’re socially internet savvy enough to have found this, but it’s important to keep these 3 points in mind for social media participation.

Familiarity

Know the social network you’re using. There is a time and a place for hashtags, so don’t be that person who overdoes it. When it comes to Twitter, keep it brief. When it comes to Facebook, remember to only post things that Grandma would be okay with seeing—especially since you’re probably friends with Grandma on FB. As for LinkedIn, and I can’t stress this enough, it’s not FB so don’t make it like FB.

Consistency

Your online presence needs to be consistent with your personal brand. The customized URLs and various handles you use such as for Twitter or Instagram should all be in line with one another. Show the world who you are and be proud of it.

Participation

We should actively participate and interact on the social media networks we are on. This is easier said than done and I’ll be one of the first to admit it. In between the daily phone calls, e-mails, projects, and everything else that pops up, who has the time? We’re all busy and no one actually has the time. We just make the time.

Perhaps we cannot participate in everything every day, but we can rotate, sprinkle a little influence here and there, because that is at least a step in the right direction. The most important is that in whatever way we choose to participate, we keep it consistent.

Cheers,

Kelly

@AlphaFemSociety tweets by @KellyRGonzales

About:

Each week, I take a tip from Lois P. Frankel’s book, Nice Girls Still Don’t Get the Corner Office, and explore how each of these tips affect myself and other women in similar positions on the road to becoming the women we want to be. There are far and few between who are a few steps behind me, and many more who are far advanced. I found that Lois P. Frankel’s advice applied to novice, intermediates, and experts alike. It helped me see that I was already doing right, served as a reminder to keep on doing what I was doing and how to keep that momentum going. The book also showed me areas where I could improve, and gave realistic tips to jump on board. There are a total of 133 tips, and explore one tip per week in a program I call: 133 Weeks to Success.

Join the movement using the hashtag #133WeeksToSuccess with posts which are posted every #AlphaFemaleFriday.