When you’re in that next job interview, the way you answer these three questions could mean the difference between a new opportunity and an early exit.

That’s according to Bronto Software CEO Joe Colopy, who expects to hire about 10 to 15 people each quarter — and to interview each prospect personally. He lets us in on those questions — advice applicable well outside Bronto’s brick walls at American Tobacco Campus in Durham.

1. Can you do the job?

This is where your resume and experience come into play, he says.

“And are they good at articulating that?”

Research about what the job entails is vital in getting that across, he adds.

2. Do you want the job?

And just your presence at the interview isn’t enough of an answer, he says.

“We’re not looking for people who need a job,” he explains. “We’re looking for people who need THE job.”

Colopy and his 160+ cohorts, are looking for team members that know what they want- and know Bronto fits the bill.

3. Do people want to work with you?

“I hate to say, are you normal, but are you easy to work with?” he says. “Some people say our culture is laid back … but you’ve got to be sharp. It’s not a stuffy environment, but it’s definitely a work hard environment.”

It’s also where culture comes into play.

And to Colopy, the culture — as much as the technology — is what makes the Durham marketing company. A testament to that is a new auditorium space that opened in January- think an expanded breakroom.

“It really operates almost like a little restaurant of sorts, a gathering place,” he says.

But there’s a method to the madness.

“You need to collaborate,” he explains- and by creating a casual space for people to meet, that collaboration is nurtured. If you’re not a people person, it might not be the right job for you.

He likens Bronto’s philosophy to comments made by Yahoo! (Nasdaq: YHOO) CEO Marissa Mayer earlier this year — comments that rejected the idea of working from home.

“It’s important to be here, to collaborate,” he says, and the foosball table? It helps jump-start those creative juices.

But to get there, you have to pass the interview and, despite the casual environment, you may need to dress up.

“I’m not anti-suit,” he says. “I appreciate people that err on that side. When they come in a suit here, they’re going to feel out of place. But they should. It’s a job interview.”

Last year, Bronto opened an office in London where, as of this week, about nine people work. The bulk of the employees, however, work at the ever-expanding campus in Durham.

Currently, Bronto is hiring local engineering and sales positions.

Bronto Software develops a cloud-based marketing platform for retailers- a platform used by the likes of Party City, Samsonite and Gander Mountain Company (Nasdaq: GMTN). The company has hired 26 people so far this year and has 15 job openings right now.