There are many factors involved in getting your website ranking on
search engines. Below are some key things to take into consideration, and we hope that it will help you to increase traffic on your blog website or forum :)

Anchor text
The anchor text of inbound links coming to your website is very
important as search engines use this to determine what your site is
about and what it should rank well for. Your anchor text should be your
keywords that you want your website to rank for. For example, instead
of using your company name or your website URL for inbound links,
consider using keywords as your anchor text.

Use keywords in your title tag and other meta tags
Meta tags still have an impact on where your website will
rank on search engines. The weight of the meta tags may be minimal,
but it is still recommended that you choose keywords relevant to each
webpage. It is an effective way for search engines to categorise your
webpages and gives search engine spiders an idea of what your webpage is
about.

Links to your website
The largest factor that influences search engine rankings
is the number and quality of links that are pointing to your website.
The more quality links that you have coming to your website, search
engines will think your website has authority.

Keyword use in the root domain
Although it's possible to use subdomain or dedicated
pages to get your keywords in a URL, nothing beats having your keywords
in your domain name. For example, goldcoastaccommodation.com.au.

Apply the proper tags to your page
This means using H1, H2, and H3 tags in your headings and sub-headings.

Include a html sitemap and an xml sitemap on your website
Including a sitemap on your website makes it easy for
search engine spiders to access all your webpages and index your site
accordingly.

Make sure all images have an ALT text
Your image alt text is read by search engine spiders, so
make sure you include keywords in your alt text. Label your images
properly too, for example, instead of calling it bedroom.jpg, call it
melbourne-accommodation-1-bedroom-apartments.jpg.