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RIKA launches new single The Others

Rika is not your average pop singer. Of multicultural Indian and Serbian heritage, she is also every inch a modern young Londoner. Confident and determined, she boldly fuses her personal history with the thoughts and concerns of world events happening around us to produce powerful narratives on love, life and meaning in the world.

Now Rika takes the synth-pop route with her new single “The Others” the video of which combines lush dark pop with tropical visuals “I knew that this song was my next release as soon we pencilled the track,” says Rika, explaining “The Others” (co-written by English artist Karen Harding) is about finding true love and why that one person is meant just for you. “It’s about having that special person in your life and how they’re ‘nothing like the others.’ It’s very sweet sounding.”