MNPR Blog

Tuesday, February 28, 2006

Written, a member of the financial services practice, joined the agency as an intern in May 2004 and was hired as an assistant account executive in August 2004. She currently works on an award-winning national campaign to promote direct deposit, as well as a national campaign to promote electronic tax payment.

Prior to joining Weber Shandwick, Written worked in the sales division of Midwest Wireless, where she also completed a public relations internship. A native of Mankato, Minn., she earned a bachelor’s degree in mass communications with emphasis in public relations from Minnesota State University, Mankato.

Minnesota Public Relations Blog is expanding. Based on reader feedback I know many of you visit this site to find new job opportunities within the PR industry. This is an important service offered by this site, but can distract from some of the other news and events happening in Minnesota Public Relations.

So from now on you will only see a short link to Minnesota Public Relations Jobs that will list the title of the job and with what company. If you are interested you can then click on the link to find more information.

Kirsten Feste Taylor joins the agency from Piper Jaffray, Minneapolis, where she was vice president of marketing, Private Client Services. Prior to that, she was the director of advertising, promotion and publicity for Augsburg Fortress Publishers, also of Minneapolis. Taylor will handle clients including Ameriprise Financial, RiverSource and U.S. Bank.

Randy Werner joins from Federated/Marshall Field’s, where he was guest service research manager. Before that, he was an account planner at Minneapolis agencies Carmichael Lynch and Martin-Williams. At Mackenzie, Werner will work on agency clients including Collins and GMAC Residential Funding.

Heather Saucier who holds a B.A. in sociology from the University of Maine, was formerly a project manager. Her accounts include John Deere Credit, Pearson Assessments, Lominger and Black Box. Before joining Mackenzie, Saucier worked in account planning and new business at Mackenzie’s sister agency, Colle+McVoy, Minneapolis.

Monday, February 27, 2006

The Star Tribune's Jon Tevlin had an interesting article in Sunday's StarTribune that got me thinking about something I don't talk about very often...if ever? Getting fired. Tevlin addresses some interesting points about the stigma of failure and how to rebound after.

Despite the increasingly public nature of losing (see various reality shows), it is still a significant stigma, said author Michael Laskoff. "People are comfortable with changing jobs, but very few people you meet admit to being fired. It is as much a disgrace as it always was, and getting fired is always personal. Fortunately, dignity is a renewable resource."

About.com's guide to job searching also discusses the stereotypes of someone who has been fired and how to deal with it.First of all, don't beat yourself up...getting fired can happen to the best of us. Don't dwell on it. Instead, focus on what you are going to do next and how you are going to find another job. Keeping in mind that another hurdle - the stigma of being fired - has just been added to your job search. That said, there are ways you can address this issue and put it in at least a neutral, if not a positive, light. What are the way to deal with it? About.com suggests that the interview is where having been fired is going to surface and matter most.

You can be sure you are going to be asked the question "Why did you leave your last job?" Dick Bolles, author of What Color is Your Parachute recommends volunteering that you were fired even before the question is asked, then moving on. Joyce Lain Kennedy, in Job Interviews for Dummies gives similar advice "... keep it brief, keep it honest, and keep it moving." She suggests explaining why (downsizing, merger) if it wasn't your fault. If it was, Kennedy suggests telling the interviewer you learned a lesson and explain how you benefited from the experience. Take the negative and turn it into a positive. In addition, Kennedy provide sample answers you can use when asked if you were fired.

Thursday, February 23, 2006

Strother Communications Group (SCG) has been selected to provide strategic communications services for St. Paul, Minn.-based Twin Cities Public Television (TPT) and Hastings, Minn.-based Intek Plastics.Twin Cities Public Television (TPT) has engaged SCG to provide advertising planning and public relations to promote a new national program titled, “The New Medicine,” which premiers March 29. TPT, whose mission is to harness the power of television and other media for the public good, uses television to inform, engage, enlighten, and delight viewers.

Since 1978, the Minnesota PRSA Classics Awards have been presented to public relations practitioners who, in the judgment of their peers, successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Please join Minnesota PRSA as it again honors the best in public relations during the 28th Annual Minnesota PRSA Classics Awards and 4th Annual Student Classics Awards program.

The awards will be presented March 9 at the Depot in downtown Minneapolis. The event is being emceed by former KARE-11 news anchor Frank Vascellaro.

The celebration begins at 5:30 p.m. with registration and cocktails. Dinner is served at 7:00 p.m. with the announcement of winners beginning at 7:30 p.m.

You can register online, download a PDF registration form or call the Minnesota PRSA office at 651.917.6244. Advance tickets are available for PRSA members at $70 and for non-members at $90. After February 26, the price for admittance will increase to $80 for members and $100 for non-members. Tables of 10 are available prior to February 26 for $700 per table.

You can view more information about the upcoming Minnesota PRSA Classics Awards online.

The plan is to profile three small businesses, of varying sizes, that are doing something(s) unique to control health care costs.

More specifically, they are looking for three growing companies that are:Category 1: $1 million to $5 million in revenueCategory 2: $5 million to $15 million in revenueCategory 3: $15 million to $25 million in revenue

These companies need to be doing something innovative to control health care costs, without sacrificing coverage for their employees or simply passing those higher costs on to employees.

These companies need to be willing to talk about revenue and health care costs to some extent.

These companies need to serve as models for what other business owners, leading similar-sized entities, can do themselves.

And the Business Journal needs your suggestions soon. The editor will be assigning these stories Wednesday, March 1.

Blair joins the firm as a director in the firm's consumer marketing practice. She will be responsible for developing media relations strategies, national publicity opportunities and media training for clients Capella University, GE and General Mills.

Skillrud and Keith join the firm's manufacturing and technology practice. Skillrud will supervise work primarily for client Rockwell Automation. Account executive Keith will serve a variety of clients, including Aveso and Rockwell Automation.

Isenberg and Zellers expand Padilla Speer Beardsley's public affairs practice. As director, Isenberg will prepare clients for a broad range of public affairs challenges, including congressional and state legislative inquiries and regulatory development and enforcement. Senior account executive Zellers is currently a member of the Minnesota House of Representatives and a former director of public affairs.

Minneapolis-based public relations firm LaBreche Murray announces the addition of Connie Stelter as senior account executive. Stelter will serve as a day-to-day contact at the agency for clients in the financial, business-to-business and consumer practice areas. She will also assist in researching and developing new business. Stelter's addition to LaBreche Murray is part of the company's 2006 initiative to double.

Stelter joins LaBreche Murray from Minnesota Public Radio where she developed and executed national publicity campaigns for its programs and hosts. She has also contributed to communication initiatives at Best Buy Co., Inc. as well as other Minneapolis-based agencies. Stelter has more than 10 years experience working with corporate, non-profit and business-to-business industries.

"It is an exciting time to join LaBreche Murray. There is a tremendous energy and an upbeat culture that translates into offering sound communications counsel that delivers positive results for its clients," says Connie Stelter. "In turn that energy and culture makes LaBreche Murray a great place to work."

Thursday, February 16, 2006

Rebecca Lechner has been promoted to senior account executive in the financial services practice. Lechner joined the agency in 2004 as an account executive and works on an award-winning national campaign to promote direct deposit. Prior to joining Weber Shandwick, she spent nearly four years as a television reporter and producer for WEAU-TV in Eau Claire, Wis. A native of Eau Claire, Wis., Lechner earned a bachelor’s degree in journalism with a broadcast emphasis from the University of Minnesota.

Delia Spears has been promoted to senior account executive in the consumer marketing practice. Spears joined the agency in 2005 as an account executive and manages diverse public relations programs in the food and beverage and financial services industries. Before joining Weber Shandwick, she worked as a Promotions Manager for Burt’s Bees, Inc. in Durham, N.C., started her own business, CITY DOG, Inc. and was a Program Director for PAWS Chicago in Chicago, Ill. A native of Oklahoma City, Okla., Spears holds a bachelor’s degree in journalism with a public relations and advertising emphasis from Texas Christian University in Fort Worth, Texas.

Kris Oleson has been promoted to senior account executive in the consumer marketing practice, which she joined in 2005 as an account executive. She specializes in retail marketing programs and works with clients in the beverage and outdoor industries. Prior to joining Weber Shandwick, Oleson worked as an account executive for Gibbs & Soell, Inc. and an assistant account executive for Rubenstein Associates in New York City, N.Y. A native of Montevideo, Minn., Oleson earned her bachelor’s degree in sociology from Mount Holyoke College in South Hadley, Mass.

Wednesday, February 15, 2006

Agency Selects Friendship Ventures for Yearlong Public Relations SupportThe Twin Cities office of Weber Shandwick has selected Friendship Ventures as its pro bono client for this year. Based in Annandale, Minn., Friendship Ventures is a nonprofit agency that creates educational, recreational and social opportunities for children and adults with mental and physical disabilities. Weber Shandwick will provide public relations support to Friendship Ventures to help raise awareness of its programs and the contributions the company makes to the lives of those with disabilities.

Established in 1964 as a summer camp, today Friendship Ventures offers a broad array of therapeutic and outdoor recreational programs, including winter camp and respite care on weekends year-round. Participants have mental retardation, physical disabilities or other developmental disabilities.

“For thousands of Minnesotans living with mental, physical and developmental disabilities, visiting Friendship Ventures is the highlight of their year," said Sara Gavin, president of Weber Shandwick’s Twin Cities office. "We are thrilled with the opportunity to use our public relations expertise to help Friendship Ventures tell its story and communicate the resources offered to individuals with disabilities and their families.”

In addition to working with pro bono clients, Weber Shandwick’s community outreach efforts include an annual communications workshop for nonprofit agencies across the state and several daylong work projects. During the past 10 years, the agency has provided more than $1 million in services to more than 30 organizations.

Tuesday, February 14, 2006

Reminder: The PRSA Silver Anvil Early Bird Deadline is Friday, February 17th. Submit your entry(ies) for receipt at PRSA by the early bird deadline of February 17th, 2006 and save $50 per entry. All Entries must be received at PRSA by the final deadline of March 3, 2006

Silver Anvil Call for Entries

The Call for Entries for PRSA's Silver Anvil Awards competition, considered the preeminent industry awards for complete public relations programs and campaigns, is now available online at www.prsa.org or by contacting PRSA headquarters at 212-460-1400. Also available in the Silver Anvil section of www.prsa.org are copies of the 2005 winning Silver Anvil two-page summaries, tips on how to prepare your entry and answers to some frequently asked questions.

Monday, February 13, 2006

KSTP-5 reported today that they will introduce two new anchors their 6 p.m. and 10 p.m. newscasts. According to the station, Cyndy Brucato and Joe Schmit will continue to anchor 5 EYEWITNESS NEWS at 5:00pm and Cyndy will join Joe on the anchor desk at 6:30pm. John Mason and Leah McLean will anchor 5 EYEWITNESS NEWS at 6:00pm and 10:00pm.

Additionally, Brad Sattin and Jessica Miles will anchor 5 EYEWITNESS NEWS on Saturday, at 5:00pm, 6:00pm and 10:00pm, and Sunday at 5:30pm and 10:00pm.Get the full story from KSTP here.

Friday, February 10, 2006

What’s love got to do with it?A conversation about customer experience

How do companies tap into what we love and hold dear to develop their experience strategy? This is a fabulous presentation we just couldn’t fit in to the Annual Conference! Come join us Valentines Day for a fun interactive walk through the “story land” of human behavior. Learn how your expectations drive the experiences you have every day, and what that should mean to companies you patronize. If you are looking for a competitive edge, and have struggled to do it with new products and services, then you need to hear this message about customer experience.

Kyle’s straightforward human perspective of what influences customers experiences is a refreshing break from the confusing narrative currently floating around in the marketplace.

Since experiences know no boundaries and are always present, you will want to hear this message – it could change your life!

WHAT TO EXPECT:

Learn how experiences occur to individuals

Hear about the building blocks of experience

Discover how past experiences mask reality from memory

Learn why your expectations of love drive you to buy more than teddy bears.

Thursday, February 09, 2006

I'm writing because I'm putting together our annual "40 Under Forty" list, which honors young business leaders, entrepreneurs and up-and-comers.

I'd like your help: If you can think of someone who excels at what they do and seems destined for further success (and, of course, is under 40), please drop me an e-mail or better yet, fill out our nomination form at:

Too often, I think, some worthy candidates for this honor get overlooked because they're at a small or quiet firm that hasn't yet gotten on our radar screens yet or doesn't have a marketing or PR person handy. I'd like to avoid that this year.

A couple weeks ago I told you about an Economist.com article on the increasing role of public relations in corporate communications. Today, the Economist has an article about what blogging is doing to the corporate environment:

The spread of “social media” across the internet—such as online discussion groups, e-mailing lists and blogs—has brought forth a new breed of brand assassin, who can materialise from nowhere and savage a firm's reputation. Often the assault is warranted; sometimes it is not. But accuracy is not necessarily the issue. One of the main reasons that executives find bloggers so very challenging is because, unlike other “stakeholders”, they rarely belong to well-organised groups. That makes them harder to identify, appease and control.

The article also points out the importance of listening to what the blogosphere is saying about your company.

One firm that could have saved itself a lot of trouble is Diebold, an Ohio-based firm that makes automated cash machines. After America's presidential election in 2000, which featured a vote-counting fiasco in Florida, the firm decided to expand a part of its business that made electronic voting machines by acquiring Global Election Systems (GES) in early 2002. The deal turned into a disaster when computer scientists and voting-rights groups educated the public about problems with machines such as those made by GES. The critics complained that GES's voting devices could not leave an audit trail because, among other flaws, they did not print paper ballots. By 2004 the mainstream print and broadcast media were also hammering away on this issue, leading several states, including Ohio, to reject GES's machines.

Evolve24, a consultancy which analyses corporate reputations and watches online trends closely, has used its blog-sniffing software to find out what was available on the internet before Diebold bought GES. It discovered that not only were a couple of voting-rights activists calling attention to the machines' drawbacks on their blogs well before the acquisition, but also that research papers highlighting the problems were available on technical websites. Diebold did traditional forms of due diligence before buying GES, such as verifying its financial health. But by ignoring the blogosphere, it failed to spot some crucial risks.

One of the things I enjoy most about my job is trade show media relations. I don't think it is just that I get to go to trade shows in Ft. Lauderdale FL in the middle of February, but that certainly doesn't hurt.

Trade shows and conferences are a great way to promote new products, get to know your customers and build relationships with key reporters. As such, it is critical that you have strategic plan when you step into the exhibit hall, so that you know exactly who you need to talk to and what you want to say.

6. Write and distribute a Press Release that informs the media you are exhibiting.

7. Prepare a Press Kit that includes your conference press release and any additional releases you have sent out during the past six months. (MNPR Blog note: You may want to consider something other than the traditional paper press kit if you want to grab the reporter's attention. For example you could create an electronic press kit and put all your company information on a CD.)

9. Ask for business cards from any representative of the media you meet at the show.

10. Contact the press after the tradeshow is finished.

11. If you choose to contract externally for PR services, choose a Public Relations consultant who has experience in your industry.

One additional thing to consider after the show is evaluation. Examine what worked for you and what didn't. Too often it is easy to just move on to the next thing without stopping to consider what can be improved.

A portion of the proceeds from this year's event will be donated to Ready For Success, a local nonprofit program that provides professional clothing and coaching for women transitioning from welfare to work.

Peruse fabulous auction items, including marketing and communications-related products and services, gift certificates for your favorite theaters and restaurants,and a few fun surprises! Listen to the hauntingly beautiful music of Dreamland Faces (Andy McCormick -- playing a saw -- and accordionist Karen Majewicz). Treat yourself to a new look with a mini-makeover. Or just reconnect with colleagues and friends.

Flex your mental muscles and your core professional skills! Minnesota PRSA's Core Training Power Luncheons are a hybrid of our traditional monthly meetings that are more interactive, focusing on topics you requested in the member survey. Did you know that getting away from the office for lunch can actually help you succeed? Motivational experts and career advisers alike recommend involving yourself in professional organizations and in networking situations to enhance productivity and motivation.

Life is busy. But strengthening your core will make you a more productive professional. After attending a Core Training Power Lunch, you'll return to work with new ideas, knowledge and the excitement to put these thoughts into action!

Crisis communications:A behind-the-scenes look at how the Minnesota Department of Public Safety plans for worst-case scenarios

Thursday, February 16, 2006

The state of Minnesota has witnessed a number of high-stakes events in the past few years. Crises such as the Wellstone plane crash, school shooting in Cold Spring and the search for college student Dru Sjodin required an immediate, coordinated communications response.

As these events rapidly unfolded, officials from the Minnesota Department of Public Safety sprung into action - relying heavily on past planning and long-cultivated interagency relationships - to quickly disseminate information without compromising investigations.

What does it take to plan for a crisis that affects virtually every level of your organization? How do you develop and execute a communications strategy when the world is clamoring for information? What's the best way to communicate with your audience during a crisis-level event?

Ask yourself, "Is my company prepared for its next crisis?"

Learn how Kevin Smith, director of communications and PR for the Minnesota Department of Public Safety, worked with public officials to manage some of Minnesota's most notable crises. Smith will discuss the nuts-and-bolts of putting together a crisis communications plan for your organization and offer tips for counseling your company's executives while establishing a process for communicating with your key stakeholders during the actual event.

Kevin Smith's Bio:

Kevin Smith has served as director of communications and public relations for the Minnesota Department of Public Safety (DPS) since 2001. In addition to acting as department spokesperson and primary media contact for this 2,000-employee agency, Smith liaises with the governor's office, other state agencies, law enforcement and business community partners to develop coordinated messages related to public safety issues.

Smith oversees a small, but energetic department of communications professionals who function as "account executives" for DPS agencies including: the Bureau of Criminal Apprehension, State Patrol, State Fire Marshal's Office, Department of Homeland Security and Emergency Management, and the Office of Traffic Safety.

Smith acts as spokesperson and lead public information officer in crisis incidents and high-profile events involving these and other DPS agencies. Major incidents with which Smith and his staff have assisted in recent years include:

Prior to joining DPS, Smith worked for 10 years at WCCO television in Minneapolis as a newscast producer, executive producer of sports and weather and, later, as senior coordinating producer. He was also employed by Midwest Sports Channel, where he held the position of director of programming and executive producer.

KQRS, 93X and Drive 105 are among the 22 ABC Radio stations included in the deal, in which Las Vegas-based Citadel will also receive the ABC Radio Networks. The transaction does not include the ESPN or Radio Disney networks.

OLSON announced today that it has hired Peggy Snook to lead the agency’s rapidly expanding public relations practice. As public relations director, Snook will oversee the strategic development and creative implementation of client public relations programs and drive business development efforts.

“From strategic campaigns to executing breakthrough creative tactics, PR has always been an important part of what we do,” said John Olson, president of the agency. “But with increasing demand for public relations, we need someone of Peggy’s caliber to join our leadership team and play a key role in creating opportunities for our current and future clients.”

Having spent more than 17 years in the public relations field, Snook brings a wealth of experience to OLSON, most recently as director of communications at Colle + McVoy. Snook has also worked at some of the most well-known PR agencies in the world including Weber Shandwick, Carmichael Lynch Spong, Fleishman-Hillard, Inc. and Ogilvy & Mather. She has handled PR for some of the world’s most respected brands including General Mills, Coca-Cola, Unilever, Anheuser-Busch and Sears.

“We performed a nation-wide search to find the person with the right amount of experience who also understood what we’re trying to do here,” said Kevin DiLorenzo, managing director and senior vice president at OLSON. “It turned out the person we were looking for was right in our own backyard. Peggy is a natural fit for OLSON and we’re thrilled that she is on board.”

“I love OLSON’s fresh approach to marketing and how they’ve established such a strong PR foundation that is poised for tremendous growth,” said Snook. “I chose this agency for its energy, spirit and creativity and for the opportunity to grow the PR practice into one of the best in town.”

Monday, February 06, 2006

The ‘must attend’ event in 2006 for IABC internal communicators. We kick off with a keynote from the Mayo Clinic ‘Bringing the Brand to Life’ - recently voted by Fortune as one of the top 100 best companies to work for. This will be followed by case studies from Best Buy, Thomson West, Carlson WagonLit and others. In addition, there will be a session called ‘What’s on your Mind?’ giving you the opportunity to network and exchange views with your peers on best practices and what’s next in engaging and motivating employees.

Saturday, February 04, 2006

The role of the Sr. Seminar & Events Marketing Specialist is to provide leadership to Thrivent Financial’s seminar programs and customer marketing events. The position is accountable for implementing dynamic strategies and tactics as well as turnkey solutions for seminars and events; managing and directing vendors and associates that support Thrivent’s seminar & event marketing programs; serving as liaison to other divisions involved in the process; providing guidance and training to our field staff; and providing leadership to a technology strategy for support and delivery of the seminar and event channel to engage customers.

Position Roles/Responsibilities/Accountabilities:

Implement a dynamic new strategy and direction for the Thrivent seminar programs and processes. Utilization of consultants, alliances and partnerships, where appropriate or required.

Develop and implement turnkey solutions for seminar programs and events. Includes developing a communication plan and involvement of key stakeholders in process.

Direct the delivery and evaluation of the seminar and event programs/processes that meet the planning needs of our current/prospective members and target markets.

Lead all field communications and training support for effective use of this customer channel.

Direct the development and delivery of specific proprietary corporate seminar materials to support other channels and marketing strategies (Grangaard, Retirement Market, Congregation)

Lead the implementation of Thrivent’s various field seminar packages (seminar kits and support materials) for effectiveness and consistency. Ensure that the message to members and Lutherans is consistent with Thrivent’s marketing/brand strategy and that seminars are monitored and evaluated for effectiveness, reviewed and updated annually. Compliance and corporate communication standards are to be meet for purchased and proprietary seminars and support materials.

Lead a technology strategy seminar delivery and seminar training support. This could include such items as interactive seminars, delivery over satellite technology, flexible seminar templates that allow minimal personalization, among others.

Position Qualifications:

College degree in marketing, sales, communication or related field preferred, or equivalent in work experience.

Demonstrated ability to work effectively with other marketing functions and cross-functional groups.

Demonstrated ability to lead complex cross-department initiatives and larger teams.

Demonstrated ability to develop strategic recommendations and for getting results.

Ability to develop marketing and management skills in more junior marketing staff.

Competencies:

Proven strategic leadership skills to develop and manage a program that will generate sales and deliver a positive brand image. Proven success in developing strategy and implementing large-scale projects on time and within budget.

Creative thinker who is open to exploring new processes and offerings through external strategic alliances/partnership when needed. Familiarity with successful seminar selling techniques preferred.

Ability to work constructively with individuals at all levels of the organization, soliciting input and ideas from various departments, looking for synergy opportunity with internal and external opportunities. Focuses on common goals when working with others.

Russell & Herder is looking for a seasoned brand specialist with a passion for strategic client leadership and proven track record.

The right candidate will have a Bachelor’s degree minimum, strong agency experience, a commitment to delivering client ROI and the ability to generate creative results within a team environment. Excellent written, relationship-building, project management and presentation skills a must. Responsibilities will include brand strategy development, team leadership and client management.

Padilla Speer Beardsley is accelerating its growing Minneapolis-based health care/medical device practice. PSB serves many exceptional clients in this field from their Minneapolis headquarters and their New York office, and seek a strong and experienced leader to take their expertise even further.

If you are a strategic communicator, well-connected in the health care field, with 10+ years of experience in this area (preferably with medical device organizations), consider this an excellent opportunity to build on our mutual successes. The ideal candidate is passionate about helping organizations communicate complex subject matter and is familiar with the regulatory environment. Excellent client service, high energy, and a drive to develop business and build lasting client relationships are critical. Education in health sciences and/or a marketing degree is a plus.

Padilla Speer Beardsley is an employee-owned company that strives for excellence, delivers results, appreciates collegiality, offers generous benefits and is an Equal Opportunity Employer. Send resume to Stephanie Grogg at resumes@psbpr.com or PSB, 1101 West River Parkway #400, Minneapolis, MN 55415. For more information visit our Web site at www.psbpr.com.

Friday, February 03, 2006

Exponent Public Relations (formerly Colle+McVoy Public Relations) is seeking an inspired, results-oriented public relations go-getter to fill the position of intern extraordinaire.

Why apply? Exponent offers its interns first-hand experience in the art, science and business of public relations. How? As an Exponent intern, you are involved in everything public relations from researching and writing media materials, to reaching out to media and coordinating interviews, to helping plan important events and meetings. And while you may have to buy us donuts once in a great while, we’ll never make you get our coffee.

We’re looking for college seniors, recent college graduates or graduate students to fill this immediate opening. Candidates must possess some knowledge of the public relations profession (e.g., know a thing or two about the media). Excellent writing skills, strong organizational skills, and the ability to meet deadlines also are essential attributes. Most important, though, is the desire to work in a fun, demanding, high-energy, collaborative environment.

This paid position requires a minimum commitment of 16 hours per week. To be considered eligible, resumes must be submitted by February 28, 2006. For more information about Exponent Public Relations, visit www.exponentpr.com.

To apply, e-mail your resume to internships@exponentpr.com. Qualified candidates will be contacted for an interview. No phone calls please.

Exponent Public Relations (formerly Colle+McVoy Public Relations) is seeking an inspired, results-oriented public relations go-getter to fill the position of summer intern extraordinaire.

Why apply? Exponent offers its interns first-hand experience in the art, science and business of public relations. How? As an Exponent intern, you are involved in everything public relations from researching and writing media materials, to reaching out to media and coordinating interviews, to helping plan important events and meetings. And while you may have to buy us donuts once in a great while, we’ll never make you get our coffee.

We’re looking for college seniors, recent college graduates or graduate students to fill this opening. Candidates must possess some knowledge of the public relations profession (e.g., know a thing or two about the media). Excellent writing skills, strong organizational skills, and the ability to meet deadlines also are essential attributes. Most important, though, is the desire to work in a fun, demanding, high-energy, collaborative environment.

This full-time, paid position requires a minimum commitment of 40 hours per week. To be considered eligible, resumes must be submitted by March 10, 2006. For more information about Exponent Public Relations, visit www.exponentpr.com.

To apply, e-mail your resume to internships@exponentpr.com. Qualified candidates will be contacted for an interview. No phone calls please.

Thursday, February 02, 2006

Anyway, groundhog Punxsutawney Phil makes his appearance today, to decide whether spring has sprung or if we are in for another six weeks of winter.

The legend says, if the groundhog emerges and fails to see its shadow because the weather is cloudy, winter will soon end; however, if the groundhog sees its shadow because the weather is bright and clear, it will be frightened and run back into its hole, and the winter will continue for six more weeks.

The recipe for an effective media campaign can be yours when you join us at the 2006 Ad Fed Media Auction. Bid on over $200,000 worth of media time and space with the opportunity to save 70-90% off of the street value for these items. Discover great values on television, magazine, newspaper, out of home, radio, direct mail and online advertising space donated by local media outlets.

Silent auction items to be bid on include a Timberwolves Suite for 12, a walk on role as a bingo caller in "Gotta go Bingo" and a chance to be the first to ride the new thrill ride this Spring at Valleyfair.