Health & Wellbeing

Industry trade title PR Week named The Tonic in the Top 40 for healthcare PR expertise – one of just a handful of consultancies recognised outside of London, and the only in the Midlands.

Health and wellbeing are always near the top of the news agenda. So are our clients thanks to The Tonic’s years of experience in the specialist healthcare PR space.

We’ve launched:

a surgical procedure via a sofa segment on Sky Sunrise

generated healthcare PR case study coverage on the BBC One Show

had significant success across the nationals and lifestyle glossies, including having our client’s eye health campaign plugged on Good Morning Britain.

In January 2020 we worked with a blood testing client to talk about the physiological impact of a plant-based diet. The campaign captured the imagination of national media including Sky News, ITV, the ‘i’ newspaper, Daily Express and more. It reached an audience of 138 million within one month, and delivered a cost per mille (CPM) for 2020 Q1 of just 80 pence.

We’ve recently won two national PR awards for our healthcare clients, and we’re finalists in a further two major industry award schemes already for 2020.

While healthcare is our specialist sector, our knowledge is broad. Our work has featured for Veganuary, Childhood Cancer Awareness Week, National Migraine Week, Macular Week, National Eye Health Week and Stoptober, among others. So if you’ve got a health or wellbeing product or service that deserves to be centre stage, you can reach us here.