Worlds Longest Gold Chain

With the longest handmade gold chain in the world, Dubai has set a Guinness World Record. On January 5, 2015, in celebration of the milestone 20th anniversary of Dubai Shopping Festival (DSF), the Dubai Gold and Jewellery Group (DGJG), in collaboration with Dubai Festivals and Retail Establishment (DFRE) – organisers of DSF – handcrafted their way into the record books with a 5.522-km-long gold chain, which was unveiled for public viewing at Deira Gold Souk bus station.