MADE NORTH Conference

Date:
18/06
Venue: Peninne Lecture Theatre

The MADE NORTH Conference is one of the highlights of Sheffield Design Week, with movers and shakers in creative, digital and design industries responding to the 2015 theme of ‘Transformation’ We are pleased to announce a great line up of speakers featuring Deyan Sudjic, Director of the Design Museum, Henrik Kubel, founder of A2/SW/HK, Ben Terrett Design Director of .Gov.uk, Andy Altmann founder of Why Not Associates and Corin Mellor from David Mellor Design. The conference is a must-book event for anyone who wants to meet and hear leading creatives in graphic design, product/industrial design, architecture, technology and craft worlds.

We have designed this years conference in four separate ‘sessions’ and you can buy tickets for each ‘session’ or choose a full day pass which includes all content and lunch.

11.00-13.00Invisible Design
This session looks at importance of design in our lives and environment. This year is the 50th anniversary of the British Road Sign designs by Jock Kinneir & Margaret Calvert, and this session looks at how design can transform our behavior and actions or simply make life easier in terms of accessing, enjoying and understanding real or virtual environments or objects.
Section hosted by Deyan Sudjic Director Design Museum. Before joining the museum in 2006, Deyan was Dean of the Faculty of Art, Architecture and Design at Kingston University, visiting professor at the Royal College of Art and the Academy of Applied Art in Vienna and the Observer newspaper’s design and architecture writer. A respected author and design journalist, Deyan was editor of Domus magazine from 2000 to 2004, and Founding Editor of Blueprint magazine from 1983 to 1996.Speakers:Henrik Kubel Recent projects have included release of the New Transport and New Rail Alphabet both developed in close collaboration with Margaret Calvert, and Moscow Sans – a custom typeface and set of 40 unique pictograms for Moscow Department of Transport.Ben Terrett. Ben is Director of Design at the Government Digital Service. The Gov.uk website won the Design of the Year award on its launch. Ben also worked with Margaret who advised on the typeface for the website. Prior to that he was Design Director at Wieden + Kennedy, the advertising agency.Corin Mellor. Corin is director and chief designer of Sheffield-based David Mellor Design, the company founded by his father, the influential designer David Mellor, CBE Royal Designer for Industry. A hugely versatile designer in his own right, Corin trained in product design at Kingston and worked for the London architects YRM before joining his father.

13.00 Lunch

14.00- 15.30 The New Maker Economy
Makerspaces, fablabs, and community workshops are experiencing huge growth across the country, increasing from just a handful ten years ago to nearly a hundred across the country today. What opportunity do they hold for designers and how can technology create opportunities?
Section hosted by Chris Dymond. Chris is an independent digital producer, strategist and innovation specialist, who splits his time between project work, consultancy and producing events and workshops on technology-related topics

Speakers:Jessi Baker – Founder of Provenance. Provenance is one of the first projects to build on revolutionary blockchain technology to log and trace the life-cycle of products. This technology means a step change for the authenticity of information about the origin of products. There is massive potential for this new digital technology to enable every product to come supercharged with a seamless digital passport that empowers the secure sharing of information about the product’s origin.Paul Beech – Co Founder Pimoroni. Paul is a designer, hacker & maker. He is one half of Pimoroni, the company most known for the creation of the Pibow case. He designed the Raspberry Pi Logo, launched the UK’s first kickstarter – the PiCade – and became the design lead for the Foundation.

15.30 Break

16.00 – 17.30 Curated by… Transformations
How can visual communication transform? This session, facilitated by Matt Edgar and Pam Bowman from the Sheffield Institute of Arts, focuses on the transformative nature of graphic design and illustration. Selected practitioners present and discuss recent projects that have had a transformative impact.
Section hosted by Matt Edgar and Pam Bowman, Sheffield Institute of Arts. Edgar and Bowman head up the Graphic Design course at Sheffield Hallam University. They established the ‘curated by…’ lecture programme as a key part of the visual communication courses within the Sheffield Institute of Arts

Speakers:Andy Altmann – Founder Why Not Associates. On leaving the Royal College of Art in 1987 Andy formed the multi disciplinary design group Why Not Associates with fellow graduates Howard Greenhalgh and David Ellis. In over 25 years of experience Andy has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials, corporate identity and public art. Why Not Associates clients include the Royal Academy of Arts, Malcolm McClaren, Pompidou Centre, Royal Mail, Nike, Paul Smith, Virgin Records, Antony Gormley, BBC, Channel 4 and the Tate Modern.Danny Antrobus – The Better with Data Society. Danny Antrobus is the co-founder of The Better with Data Society, founded in January 2014 as a social enterprise to build on the long-standing work of the open data community in Sheffield through the Open Data Sheffield group.

17.30 Break

18.00 – 20.00 MADE YOU LOOK
Section host Anthony Peters, Director of the film.
Made You Look is a documentary about the UK DIY graphic arts scene of the 21st century. Via candid interviews with top British creatives, publishers and agency owners we explore the fact that more people than ever seem to be turning to analogue means of creating things, even though we are living at the height of the digital era. Screening time 70mins. Followed Q&A with the film’s makers. www.madeyoulookdoc.co.uk