Many brands in the drinks industry rely on strong connections with their country of origin. James Boulton, creative and managing director of branding specialist Claessens International, discusses how ...

You'll have seen, I'm sure, the wave upon wave of Diageo-related speculation in recent months regarding the company's relationships with both the owners of Jose Cuervo Tequila and India's United Spiri...

Carlsberg was keen to put on a show in Russia last week. The Danish company had invited the analyst community to its main Baltika brewery in St Petersburg and wanted to reassure folk that, despite rec...