Targeted traffic is the lifeblood of any successful website. But bringing the right users to your website isn't always as easy as you might hope.

Video is an often-overlooked tool in the battle to drive more traffic – and it doesn't just bring more people into your sales funnel. It also helps keep them engaged at every stage of their buyer journey.

There are a number of different ways in which you can use video to achieve your traffic generation goals. In this guide, we take a look at some of them.

This ebook covers

Why video marketing is a good way to drive traffic.

How 'How to' videos can help bring new, targeted visitors to your site.

How to use homepage explainer videos to grab your audience's attention.