If you’re an old-school journalist and the thought of “Pulitzer” and “YouTube” in the same sentence doesn’t jar you a bit, well, then, you’ve become fully digitized. Congratulations!

I must admit this sliver of semantics got my attention when I received the announcement in my in-box of the second Project: Report contest and saw the cash prizes, the corporate sponsorship and the increasing ambition behind it.

While the declining news industry elite cuts staff, frets over business models and loses advertising dollars — Surprise! — innovation and money is flowing in other directions, and at the hands of people whose main concern is not profits, but journalism.

Those people include YouTube executives, the leadership at the Pulitzer Center on Crisis Reporting and legions of would-be documentary journalists who want to tell stories on which the mainstream media have seemingly given up.