Both event dates performed in the top 10 at the box office; the first night secured the fourth highest per-screen average attendance and the second night secured the second highest per-screen average attendance. With such a strong turnout, “ELVIS 50th Anniversary Comeback Special” is the top performing Fathom music event of 2018 and the top performing music event in cinemas worldwide this year.

Each screening included the legendary television “’68 Comeback Special,” directed and produced by Steve Binder plus exclusive bonus content about the making of the special. Audiences were taken on a walkthrough of the NBC soundstage with insights from Binder, Priscilla Presley and others influenced by Elvis’ music and the making of the iconic Special. The short documentary was produced by Spencer Proffer, CEO of Meteor 17, a partner to Fathom and ABG on this successful project.

Proffer and ABG SVP Entertainment, Marc Rosen are the producers of the overall event.

“Even 50 years after the original premiere of the special, audiences were eager to experience it on the big screen,” said Fathom Events CEO Ray Nutt. “In partnership with ABG and Spencer Proffer, we were able to create a successful campaign that only Fathom Events can deliver with trailers, in-theater promotional assets, a comprehensive digital campaign, creation of new behind-the-scenes content and a promotional screening in New York. Combined, these tactics brought in a whole new generation of Elvis fans.”

“We are thrilled with the success of the 50th Anniversary Comeback Special event, which is attributed to our incredible team,” said Marc Rosen, SVP Entertainment of ABG. “Building on this momentum, we are working with Fathom and Proffer’s Meteor 17

to produce more one-of-a-kind events for theaters around the world featuring a few of our other iconic brands including Marilyn Monroe and Muhammad Ali.”

“What strikes me most about the success of the Elvis Comeback event is that despite the torrent of content available on television, and some really good content at that, audiences are still compelled to leave their homes to experience something unique, and communally, on the big screen,” said Spencer Proffer, CEO of Meteor 17. “This special was made fifty years ago and it still holds up thanks to Steve Binder’s pioneering use of handheld cameras in a concert setting and Elvis at his best - unplugged, playful, raw.”

About Fathom Events

Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live Digital Broadcast Network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 941 locations and 1,496 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com.

Headquartered in Los Angeles, this convergence and production venture is helmed by innovative media and music producer, Spencer Proffer. M17 is producing and is developing an ambitious slate of projects across music, TV, film, Internet, live event, and other platforms, integrating brand marketing and music as organic components. M17 is a full-service organization that actively participates from conception and architecture through all phases of deal-making, production, marketing and distribution entities highlighted on www.meteor17.com.