“Why Selling to the Private Sector is Very Different Than Selling to the Government”

The Northeastern Pennsylvania Alliance (NEPA) Procurement Technical Assistance Center (PTAC) is sponsoring an Office of Economic Adjustment/Defense Transition Partnership funded workshop with The Greater Scranton Chamber of Commerce and the Pocono Mountains Economic Development Corporation in March 2016. The workshop topic is: “Why Selling to the Private Sector is Very Different Than Selling to the Government”.

The government differs from the private sector in numerous ways. Tax dollars fund the government in supporting contracts while private sector contracts are usually privately funded by an individual or business. The risks are different as well, so one must be able to accurately and confidently market and execute strategic game plans. This workshop will explain the various differences between the two and how to efficiently navigate the private sector marketplace.

We have invited back Ms. Gloria Larkin, President of TargetGov, to run the workshop. Ms. Larkin is a nationally-recognized government contracting, marketing, and business development subject matter expert. She has been interviewed on MSNBC, and quoted in the Wall Street Journal, Forbes, USA Today, INC Magazine, Entrepreneur Start-ups Magazine, and Government Executive Magazine.

The workshop will benefit contractors currently doing business in the federal marketplace who need to diversify and sell to the private sector. It is ideal for business owners, marketing and sales teams, and business development executives.

The Procurement Technical Assistance Centers are funded in part through a cooperative agreement from the Department of Defense (DOD) through a program administered by the Defense Logistics Agency (DLA). The content of any written materials or verbal communications of the PTAC does not necessarily reflect
the official views of or imply endorsement by DOD or DLA.