Through their official Facebook page, Disney Store has released the following video which features Mickey Mouse taking center stage in the heart of Times Square as the new state-of-the-art marquee is turned on. In addition to a large video screen which shows upcoming promotions related to the store and company, the Disney logo itself as well as the facade of the building have video elements.

The closing of 2009 saw the end of an era for New York City in that the World of Disney, located in the world-famous Fifth Avenue shopping area, shuttered its doors forever. A taste of the Disney Parks, the World of Disney store was a sister store to its Downtown Disney counterparts, offering NYC residents and tourists the opportunity to purchase theme park merchandise, Disney on Broadway merchandise and — of course — NYC branded merchandise, some of which eventually became available at Youse Guys Moichendise in Disney’s Hollywood Studios.