Returning to the world of Blade Runner makes for an interesting trailer challenge for the studio’s marketing department. For many the film is one of the true classics of sci-fi, with a unique style and a tone that’s far more contemplative than most. However, there are also a lot of people out there who’ve never seen it and have grown up on a diet of bloated sci-fi excess. So how do you appeal to both crowds?

The new trailer does a good job of showing the effort that’s gone into recreating the grimy, holo-ad covered future, as well as that it will further explore how the likes of replicants work (with the help of a blind Jared Leto). It also shows that the scale has grown for those who demand non-stop action.

Here’s the synopsis: ‘Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what’s left of society into chaos. K’s discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years.