First OLED TV Introduced (in Japan)

The device will cost ¥200,000, or around $1,744 USD — about twice the price of a 40″ LCD TV in Japan.

Overall (base included) the device has measurements of 287×253×140mm and weighs in at 2 kg (4.4 pounds). It sports a 1080p input resolution, though the screen only measures 960×540, so it downscales the image to fit the screen.

One of its more impressive features is a sharp 1,000,000:1 contrast ratio and the fact that it accomplishes it while only consuming 45W of power (according to Sony, this represents a 40 percent power reduction over conventional LCD monitors).

Sony touts the device as a display revolution. They claim that the device has very fast response times –up to 1,000 times that of LCD displays — though no test information was presented to support these claims.