We’ve had several great phone calls where we share what’s going on in each other’s business and life and find ways to help each other.

And we’re discussing partnering up on some other ventures.

But most importantly a great professional friendship is developing.

Why?

All because one day I thought, “Hey, I like what this guy is doing. I’d like to meet him. We’re in the same industry and he seems to be doing some cool stuff.”

It took a whole 15 minutes to reach out to him. A 56-word email and a 90-second video.

The point is that there’s an infinite amount of things we can do with our time as entrepreneurs. We could spend time on client work, revenue generating activities, professional development, creating content, etc.

And all those are good.

But if you’re looking to get a massive ROI on your time spent then make sure part of your “time portfolio” includes investing in relationships. Forming new ones and nurturing existing ones.

“You literally can’t be truly diligent in any important endeavor without partnering.” – Steven K. Scott

We were just about ready to start our game of chess at a local coffee shop when I asked him what business advice he had since he’s done things I want to do.

I can’t remember what he said verbatim but essentially he said, “I make sure to spend most of my time with people during the day. Investing in those relationships pays huge dividends.”

I’m starting to understand this more. Even though I sometimes think I can just hide out in my nice little private 10×20 office building out in the country by myself, I have to remind myself that I need to invest in relationships.

So hopefully that gets you thinking about who you can invest your time in tomorrow and this coming week.