City accountants aiming to raise £15k for Birmingham Children's Hospital

Staff at Prime Accountants aim to raise £15k for Birmingham Children's Hospital by completing three challenges based on the theme of the 3Ps pedal, paddle and peaks.

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Staff at a local accountancy firm have clinched this week’s Charity Champion title after pledging to raise £15,000 for Birmingham Children’s Hospital.

Prime Accountants, which has offices in Solihull and Coventry, intends to reach its fundraising target by completing three huge challenges based on the theme of the 3Ps – pedal, paddle and peaks.

Split into three stages, with stage one already complete, the mammoth venture will see members of staff from across the board – including the managing director, managers, accountants, financial advisors and admin assistants – climb the three mountains of Snowdon, Scarfell Pike and Ben Nevis.

But if that wasn’t enough some of the colleagues will also be cycling to each of the destinations from its Solihull office and rowing the length of the nearest local lake at each mountain, which includes Lake Bala, Lake Windermere and Loch Ness.

The quest is expected to include 12 days of cycling – 950 miles – three days of walking and 16 hours of rowing.

Prime Accountants has chosen to support the Children’s Hospital in 2015 and 2016 as a way to give something back to the ‘special cause’ that is close to the hearts of many of its employees.

Its two year-long commitment will also see the business take part in the hospital’s annual summer fundraiser The Big Bandage on Friday 10 July.

Kevin Johns, managing director, said: “This year we are delighted to be raising money for Birmingham Children’s Hospital as it is a very special cause that is close to many of our hearts, with some of our staff having had personal experiences of the hospital.

“When it comes to fundraising cycling challenges have always proved popular with the team. But this year we knew we needed to do something that took all previous challenges to another level and allowed even more people to participate. So, we decided to keep the cycling element (Pedals) but introduced other elements for those who didn’t enjoy cycling, hence rowing (Paddles) and walking (Peaks).

“As well as pushing ourselves to the limits physically we will also be pushing ourselves mentally in order to have some fun with our fundraising. In July, we will be taking part in the hospital’s Big Bandage, which will see our Solihull team wrapping the exterior of the office in a 100m bandage on Big Bandage Day in support of the thousands of children and young people treated at the hospital every year.”

Elinor Eustace, deputy director of fundraising at Birmingham Children’s Hospital Charity, said: “We are delighted to have been chosen as Prime Accountant’s charity of the year and are truly thankful for their extraordinary efforts in supporting us.

“The team’s dedication will make a huge difference to the lives of our brave children and their families as we continue our plans to improve our facilities – enabling us to treat even more children from the West Midlands and around the country.

“We wish them lots of success with the 3Ps challenge and look forward to seeing the Solihull office all wrapped up on Big Bandage Day!”

The Big Bandage is fast becoming one of Birmingham Children’s Hospital’s largest annual fundraising events with patients, staff, office workers and community groups encouraged to dress up in dressings on Friday 10 July to raise money for the hospital’s £1 million Magnolia House Appeal.