Maped Helix announces TV debut

UK stationery supplier Maped Helix will see its first ever TV advert air on 10 November 2019. The national TV advertising campaign will profile the Color’Peps range exclusively on ITVBe, a key commercial digital channel reaching over five million viewers each week.

Designed to evoke Maped Helix’s brand association with inspiring imagination, the 30-second advert depicts a young girl and boy colouring in animals and bringing them to life.

The promotional message is to highlight half-price Maped Color’Peps in store and online at Ryman, in time to help parents fill Christmas stockings.

“The platform lends itself perfectly to showcasing this fabulous range of creative, innovative products to a key target audience which we are very proud to present ahead of Christmas.”

Maped Helix is a British company which has been synonymous with the stationery world for over 130 years. Combining tradition with innovation, it has a wide range of home, school and office stationery that is distributed in 125 countries.