SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The concept was to create emoticons based on facial expressions for every evaluative part of the strategic planning process. The colors and emoticons change SWOT analysis from a characterless process to a different and fun method.

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SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. The idea was to create a fun and interactive way to do this analysis, the emoticons came from the facial expressions usually we make in each situation.