A tech bro wearing a top hat and holding a wand. A startup t-shirt. A truly terrible slogan: “Something magical is coming. #marketing.” My first thought is that this ad wants to be mocked in the comments, like so many other sponsored Instagram posts that came before it. For a few seconds, I almost believed this was a parody. But at the same time, it appeared to be working.Read the full article

techcrunch.com - 32 readers, 3006 Tweets - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to..

blogs.wsj.com - 20 readers, 142 Tweets - Consumers flocked to social media services over the past decade and marketers followed. But according to Forrester Research, ads perform better on some social networks than on others.