Hello!

John Wayne is an Experience Director based in S.F.

I have 12 years of experience leading teams of designers to create best-in-class experiences. I've had the pleasure of working with clients independently and through creative agencies, as well as working in-house.

About JW

I lead teams, crafting beautiful experiences

I have worked independently, with creative agencies, and in-house as a design and creative leader. I embody a servant-leader attitude and focus on delivering great experiences and growing team members careers.

5

Awards

99+

Presentations

50+

Clients

99+

Projects

12 years of design experience

I’ve been helping teams with a large range of services from user research, competitive landscapes, generative thinking, workshops, interactive design, prototypes, and more. I’ve directed and lead all types of designers.

My approach is simple, empower people and ask questions. Some things call for a lean-in approach and some call for shielding teams to allow them to work through a process.

I hold strong opinions, loosely. I believe in concision and candor. I welcome debate and know that strong relationships make the best leaders.