TDG: Proclivity to Downgrade Pay-TV Linked to Weekly OTT TV Time

Plano, TX (April 26, 2016) – According to new research from The Diffusion Group, those likely to downgrade their pay-TV service in the next six months are more dependent than others on over-the-top (OTT) streaming services like Netflix and Hulu.

As illustrated, among those moderately or highly likely to downgrade their pay-TV service in the next six months, 29% of their TV time is spent watching streaming sources, significantly more than those neutral or unlikely to downgrade. As noted above, the use of OTT TV increases in line with the proclivity to downgrade.

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