Filli Boya in the Press

12.07.2013 Sözcü

Things that are not known about Marmaray

Filli Boya Design Soul Journal discusses the Marmaray project and the most wondered issues regarding the project in detail for its readers. The journal is published via iPad, iPhone and Android devices once every three months and while taking a summer walk in Barcelona and Cibali district of Istanbul, Ramadan tables with summer meals prepared by İbrahim Kotok flavors pages.

04.07.2013 Yeni Şafak

Filli Boya completed its promotion touri

"A better world" project which emphasizes the importance of energy efficiency and thermal insulation in the fight against climate change and which is organized by Filli Boya Insulation Group and WWF Turkey cooperation has been completed with the last seminar held in İzmir.

Within the project, during the last year seminars were organized with the cooperation of Municipalities, Provincial Directorates of Ministry of Environment and Urbanisation, Chambers of Architects, Chambers of Mechanical Engineers, Civil Engineers and Electrical Engineers, Chambers of Industry and Trade and universities in Konya, Bursa, Erzurum, Isparta, Trabzon and İzmir. Betek Marketing Deputy General Manager Gulay Dindoruk stated the following with regards to the social responsibility project realized: "In our country, we consume the 37.2%, 32% and 20% of the energy in buildings, industry and transportation, respectively."

01.07.2013 Exclusive Homes

A First in the Construction Materials Industry

Betek Group has been granted the authority to issue Energy Identity Certificate and assess the energy efficiencies of buildings by The Ministry of Energy and Natural Resources and it has been the first and only construction company which was selected to assess the energy levels of buildings.

02.06.2013 We are After Atoms

It is not enough to say, "I had high grades in Physics lessons when I was in high school", "I am a huge fan of Star Wars", "I have watched every single documentary on the universe"... We, a group of journalists, spent three days in CERN; a part of the team is trying to perform lateral transfer to METU Physics... I, on the other hand, am still at the level of "subatomic particles". But I have a consolation: I got wise about how to visit CERN and how much it costs, how the environment is, Turkey-CERN relations, where the accumulation of Turkish scientists is used. I will tell you! I had high grades in high school physics, I watch every documentary about the formation of the universe and I also watched the series "Fringe"... But it is just not that easy to understand! We, a group of journalists, spent three days in CERN, the European Organization for Nuclear Research, a part of the team is trying to perform lateral transfer to METU Physics... I, on the other hand, am still at the level of "subatomic particles" like the character Penny in The Big Bang Theory series. Of course I have consolations: 1- I got wise about how to visit CERN, how much it costs and Turkey-CERN relations; I will tell you 2- I am a better Instagram and Twitter user than physicists :) I believed that I would completely understand the procedure in CERN since I love comic books, computer games, I am a huge fan of Battlestar Galactica, Doctor Who, Star Trek and Star Wars, I read the columns of İsmet Berkan a lot and I solve mind questions... But of course it was just not that easy... However, I have learned many things and I will explain; but let me start from the beginning. Filli Boya has been obsessed by the "color" issue and I know that this is quite natural for a paint company! However, they go behind the subject; they are not only interested in the relationships of colors with fashion or neurology but they also benefit from the scientific researches. For instance, they went to Finland last year and visited a "color committee" where Ümit Ünal and Ödem Süer were consultants; they spent a few days with the committee which "decides" the colors which will be the latest fashion... At that time a journey was planned to CERN to find answers about the question, "How is color formed in the mind?", we were with them as a group of journalists. NİLAY ÖRNEK nilay.ornek@aksam.com.tr IT IS NOT DIFFICULT TO VISIT CERN FREE OF CHARGE. I wanted to specify this at the beginning for you not to feel like you are reading an "unachievable" story. It can give a false impression, like it is impossible to enter a place like this where a range of scientific experiments are performed and which is full of scientists and is subject to documentaries, conspiracy theories and news, but it is not like that... There is a "visits" section on the web site of CERN. I can recommend that it is important to get an appointment through the said page as soon as you decide to go if you will visit CERN "individually". I checked and saw that there are no places until September. However, your chance increases in group visits, you can get an appointment for the near future. You will not make an additional payment for entrance. Since CERN is really close to the airport, you can reach there easily after landed on Geneva Airport in Switzerland. When we were there, we came across students of a school from Florya, Istanbul, they were visiting the museum in CERN. They said that they came there through a company. How is it pronounced? "SERN" or "SÖRN"? In Geneva, some restaurants are way worse than France; they do not even have a menu in English. However, in CERN where scientists from 85 countries work, "many" languages are spoken. The native languages are English and French. Some pronounce CERN as "sern" and some as "sörn"; the reason for this is that CERN is an abbreviation of a French term (Consei Europeen pour la Recherche Nuclaire-European Organization for Nuclear Research). It is pronounced as "sörn" in French and "sern" in English... METROSEXUAL SCIENTIST Thanks to Hollywood movies (USA), plumbers or firemen are quite handsome and well-built as well; however, all scientists are unattractive, antisocial, poorly dressed and wear glasses with thick lenses, aren't they? There was a huge board in the entrance of CERN and on the board, there were black and white photographs where scientists struck funny poses... There was a big photograph created from the smaller photographs of hundreds of scientists. Quite handsome young men, beautiful women... Assoc. Prof. Dr. Kerem Cankoçak who guided us through our visit and answered our questions which do not go beyond the law e=Mc2 patiently, is also one of the representatives of the example, "attractive, handsome scientist". His wife Riitta is a beautiful, cute, smart and funny Finnish woman. She speaks Turkish very well as well as English and Italian; she is also a poet. POPULAR AT BARS NOW Riitta Cankoçak said "There was a pool right there" when we were heading to France from Switzerland; young and beautiful girls and models go there to steal the hearts of "popular men" in summer. She said, "Since the scientists' popularities increase, they think that scientists earn a lot of money and they are very interesting persons". Sercan Şen, one of the Turkish scientists who guided us there also confirms this. He said, "People did not understand me when I said that I was a "Physicist" and they even thought that I was making a joke about my physical appearance in the past, now we are popular." TRAINING FOR TEACHERS When applied to CERN, especially high school teachers can receive lessons free of charge to explain the science to the young ones in a simple and correct way. "BLACK HOLE" AS AN ART GROUP As you know, CERN covers the field where the experiments are made and the surrounding considering a 27 km region as diameter in a location that covers both Switzerland and France by the Alps... Here, art is in the foreground. Art works of a group which consists of women are exhibited under the name of "Black Hole". COFFEE SHOP When considered that the experiments which led to "The God Particle" researches emerged in a coffee shop discussion by 4 scientists, function of the coffee shop in the social department of CERN which reminds of a European university campus is important. The appearance is ordinary and there are a wide variety of delicious foods. Still, our kitchen is more attractive... CHAMPAGNE BOTTLES WERE POPPED! To see the "Large Hadron Collider", we entered into a "control room", the CMS control room, firstly. The general name of that department is SX5. They also call that region as P5, in other words, the collision point no. 5 on the LHC ring where the CMS experiment takes place. The control room is like an ordinary office where tens of giant screens, computers and many files exist... There were tens of empty champagne bottles in a corner, there were labels on them showing the dates and experiment names... IDENTITY FROM EYE MOVEMENTS We waited for a group to complete their visits and hand us the "key". Then we took our cards and helmets. However, it is impossible to enter this department unless scientists scan their eyes to open doors. When our guides scanned their eyes, doors were opened. Riitta said "People who work here are like modern miners". Indeed, we went deep under the ground and went through tunnels. We learned that every person there received education on basic radiation scanning, poisoning and the elevators are rescuers in case of fire. TUNNEL OR DETECTOR? There was a giant tunnel in the middle where accelerated particles collide and experiments are made. I believe that even seeing that giant tunnel is impressive. We jested with Mr. Sercan who has not even seen the tunnel despite working in CERN for a long time, but he said in a cool way that seeing Detectors was always more effective. Indeed, we first saw a model and then the detector itself. Gigantic! There were thousands of components and cables, it was like a giant logo, like Optimus Prime... And so on... Very impressive... HOW DID THE NAME GOD PARTICLE ORIGINATE? Many persons who are interested in this subject probably know this story but it will be better to repeat. Leon Lederman, who is a physicist, wrote a book and wanted to name the book, the sub title of which is "If universe is the answer what is the question?", "Goddamn Particle" but the book's publisher who wanted to cause a sensation decided to publish the book with the name "God Particle". Then, the particle who got its name from the physicist Peter Higgs has been called "God Particle" for years. Assoc. Prof. Dr. Kerem Cankoçak is now in the Physics Department in Istanbul Technical University and continues his studies at CERN. At the same time, he is the editor of approximately 50 books published by Alfa Bilim and he aims to explain and popularize Physics in a popular language. This man who knows many things about the formation of the universe, planets, atoms, bosons, subatomic particles and physics theories do not know what "mention" is in Twitter! He now has an account on Twitter with his name after I insisted and said "Mr. Cankoçak we follow İsmet Berkan as a scientist, he visited CERN 20 times. Please be more sociable". He will share brief information on Twitter. THE UNIVERSE CANNOT BE PLANNED Accoc. Prof. Dr. Cankoçak said "The universe can be created but cannot be planned. Some claim that they create the universe in the laboratory but they cannot make a plan. Science, evolution and the universe cannot be planned." TRIBE IN PAPUA NEW GUINEA The Berinmo Tribe in Papua New Guinea was an impressive example given while examining the approach of physics on light and color. We learned that they named and even perceive colors differently! REDOUBTABLE LANDLADY AND THE THIEF... We did not just talk about physics during these three days. While we were speaking of theft, Riita told us about her aunt in Finland... One night, her aunt came face to face with a thief in her house. She neither panicked nor cried; she just said, "Sit down, let's have a little talk; I will show you the precious goods inside the house or the rich houses nearby. But let's have a conversation first". After that conversation, the thief, Timo who was 30 years younger than the 70 year old aunt stayed for 10 years in that house. He met the whole family and became one of them for years... Physics, now explain this to me! Why do we lose the accumulation of Turkish scientists in CERN to other countries? We talked with Prof. Dr. Samim Erhan, a scientist who has stayed in CERN for the longest time on a regular basis and Assoc. Prof. Dr. Kerem Cankoçak in the garden of the research center. "Turkish", "foreign", "losing"... They became simple terms when they come together. But wait a minute. Let me explain the question in the title. Prof. Dr. Samim Erhan is a Turkish scientist who has stayed in CERN for the longest time on a regular basis. Prof. Dr. Perihan Tolun was the first person who went to CERN; however, she returned to METU. Prof Dr. Erhan has been there since 1982... We felt sorry after our conversation with Mr. Erhan since he had said that his personal rights have belonged to University of California for years. He participated in experiments on behalf of USA. The reason is simple. In the USA he is in a research team which we do not have in Turkey. If you are a member of the university's research staff, you do not have an obligation to give lectures or grade exam papers; you can only work for experiments... The reason is clear for a scientist... Assoc. Prof. Dr. Kerem Cankoçak was working for Iowa University until quite recently; now he works in ITU Physics Department... Some notes from our interview with Mr. Erhan: • In the simplest term, CERN is an institution which has accelerators and where scientists make experiments. Different accelerators work at different times. • People can participate in the researches in CERN under the name of four main universities in Turkey: Boğaziçi, METU, ITU and Çukurova. However, some scientists from other universities in Turkey have participated in CMS or Atlas experiments under these groups. ...

As a part of the global program launched by World Health Organization, Turkish Healthy Cities Association which was founded for creating viable and healthy environment conditions in cities awarded the plants which are sensitive to environment and human health. In the ceremony which took place in The Four Seasons Bosphorus Hotel with the participation of Erdoğan Bayraktar, minister of Environment and Urban Planning, 36 of 119 plants which were assessed have been granted an award. Betek who is known with Filli Boya and Capatect Insulation brands which contribute to the industry and country every passing day with their environment and sustainability policies broke a new ground in its industry and has been awarded with the most environmentally-friendly plant award.

02.03.2013 Signature of Women in Insulation

Gülay Dindoruk, who has been involved in business life for a long time, and who formed an approach of women to the insulation industry, manages the general management of Capatect, which has performed 15 million square-meter of 55 million square-meter insulation application within the whole industry up until today. She said that Dindoruk companies have become 4 times bigger within the last 3 years and took the leadership of the industry and drew away its competitors. Dindoruk specifies that energy saving would accelerate the insulation industry. Signature of women in insulation industry Deputy General Manager of Filli Boya Insulation and General Manager of Capatect, Dindoruk says that they improve their target in the sector with factories which started operating in Gebze, Egypt and Kayseri. Gülay Dindoruk who has been involved in business life for a long time, and who formed an approach of women to the insulation industry, manages the general management of Capatect, which has performed 15 million square-meter of 55 million square-meter insulation application within the whole industry up until today. She said that Dindoruk companies have become 4 times bigger within the last 3 years and increased their market share in the industry and drew away its competitors. She stated that issue on energy saving which increased in importance day by day would accelerate especially the insulation industry and added: "We continue our works with the vision of being the biggest thermal insulation producer in Europe." Three factories were established. Gülay Hanım, how do you assess the year of 2012 as Filli Boya and Capatect? Turkey's exterior surface thermal insulation industry reached 55 million square-meters in 2012. We approach the position of one of the most important thermal insulation industries in Europe in terms of the size of our Industry. A total of 15 million square-meter insulation within this industry was applied by Betek and Capatect especially. After our factories in Gebze and Egypt sizes of which are 152 thousand square-meters and 11 thousand square-meters respectively, we opened Kayseri Factory size of which is 104 thousand square-meters, last April. Together with the largest exterior surface thermal insulation production plant of Anatolia in terms of technological infrastructure, production capacity and investment value, we will now be able to produce 36 million square-meters of thermal insulation systems a year. What are the 2013 targets of your company? This year, we aim at a growth of 20 percent which extends the growth rate of insulation industry. We believe that insulation will be a crucial criterion for homeowners while selling and renting out their properties when the energy identity certificate becomes obligatory. By this law, the energy amount consumed by all buildings becomes clearer by 2017 and an identity disc will be created and become a criterion which can contribute to or damage the value of the house. In 2013, energy consumptions by several buildings will be determined and the basis will be to minimize the energy consumed. Persons who want their properties to increase in value will try to obtain a class A certificate. To obtain a class A certificate, they should have a thermal insulation first. Because the 80 percent of the energy consumed in buildings is used for heating and cooling purposes. While we save approximately 50 percent of the consumed energy with the thermal insulation, our houses will increase in value. How do you assess your industry? What is your share in this industry? 40% of total energy consumed in Turkey is used at buildings and 74% of energy we need is imported from abroad. In over 16 million uninsulated residences in our country, a potential of annual saving and decrease in current account deficit of 10 billion dollars draw attention thanks to the thermal insulation application in buildings, which is the most important saving method. While UN countries plan to consume 20% less energy for 2020, they aim to apply sustainable energy in 20% of buildings, cause less greenhouse gas emission for 20% and fulfill 20% of energy requirement with sustainable resources. We are aiming for Turkey to approach the standards of EU countries. For this reason, we make several investments and continue our works with the vision of being the biggest thermal insulation producer in Europe. We became 4 times bigger. What differences did you make in your company since you take this position? We became 4 times bigger in thermal insulation industry in the last 3 years and we took the leadership of the industry and drew away our competitors. We accomplished this thanks to our company which focused in this subject dedicatedly and saw this as a social responsibility and thanks to our marketing programs. How do you describe yourself as a manager? My basic principle is to be sincere and sharing. I trust and support the team I work with. My principles regarding the industry are the same. How do you express your secret of success in business life? To focus on a field we believe, create development projects and follow these projects persistently. Do you have social responsibility projects which allow women to play more important roles in business life? Regardless of the fact that number of women in our industry is less than the other industries, this rate in our company is quite high in terms of both employees and management. We support the career development of our female employees. I give a lot of importance to the increase of the employment of women personally as a woman and a mother. Can you allocate some time for yourself and for your hobbies in this busy schedule? It is not always easy to achieve this; but I make a point of allocating time for myself, my family and friends. I think our private life supports us in our business life.

01.03.2013 Instagram Contest from Filli Boya

Within the scope of the Instagram campaign of Filli Boya which will last until 11th March, users will share the photos they took with hashtags of #hayatinrenkleri and #filliboya on Instagram. After the completion of the competition that users who registered through the Facebook page of Filli Boya can join, jury consisting of photograph artists Mustafa Seven and Mehmet Kiralı, Corporate Communication and Public Affairs Manager of Filli Boya, Selda Uzun, Co-Founder of Base İletişim, Banu Erdi will determine six winners among the photographs as to the assessment criteria. One of the winners will be awarded with an iPhone 5 and the remaining five winners will be awarded with AlpinaSilan paint of 7.5 liters.

15.12.2012 Life of Ümit Ünal

Filli Boya re-evaluated the concept of color with designer Ümit Ünal. Qatsi which is one of the six concepts of "Ümit Ünal Color Trends for Two thousand thirteen / Two thousand fourteen" under the title of Filli Boya Coloration means "life" in Hopi Indians' language. Since the contrasts are apparent; it will be used mostly in places where design should be prominent, main sections, showrooms and large stores than in intermediate sections... www.filliboya.com.tr

14.12.2012 New Year tips for the followers of Filli Boya

Filli Boya continues to offer projects that excite its followers on Facebook and with a new contest, it gives contestants the opportunity to be awarded with prizes and meet Tülin Şahin for 3 weeks. In the contest in which Filli Boya followers compete mercilessly, contestants who answer the questions regarding AlpinaSilan will be awarded with colorful prizes. The contest was published interactively on 13th December 2012 and will last until 30th December 2012. In the contest, there will be 3 questions in total involving characteristics of AlpinaSilan, and three of the followers who answer questions will have the opportunity to be awarded with Sony w620 digital camera, fifteen of them will have the opportunity to be awarded with 7.5 liters of AlpinaSilan interior surface paint. 3 winners will meet Tülin Şahin in a determined day and take their prizes from the famous top model.

01.12.2012 Leader in Exterior Surface Thermal Insulation

In Turkey, only 15 percent of buildings have thermal insulation and the main reason of energy losses is that the thermal insulation is not applied at an adequate level... On the other hand, with a thermal insulation applied under appropriate conditions, fuel consumption can decrease from 100 units to 30 units. Deputy General Manager of Filli Boya Insulation, Gülay Dindoruk who emphasizes that the energy efficiency is the most important component of sustainable improvement and competitiveness explained the insulation report of Turkey as follows: "Turkey is a country energy consumption of which increases continuously among OECD countries but it falls behind in terms of the energy efficiency. Today, energy consumption and insulation become integrated and in our country, more than one-third of the total energy consumed is used for heating and cooling purposes in buildings. In today's conditions, only 15 percent of the buildings in Turkey are thermally insulated in total. Thermal insulation should be applied not only on new buildings but also on existing buildings." EMPLOYMENT FOR 48 THOUSAND PEOPLE Betek Group which has become prominent with the brand Filli Boya operates in insulation industry by 2003 in the insulation industry. Gülay Dindoruk explained the services offered and investments made by the company as follows: "Filli Boya Insulation Group put Capatect Thermal Insulation System which has a variety of product range and high performance and played an important role in the thermal insulation industry growth in our country with trainings and awareness campaigns. Filli Boya Insulation has the capacity and capability to produce all main products within thermal insulation systems in its facilities and in addition to this it launched the new facility in Kayseri in 2012. Together with the largest exterior surface thermal insulation production plant of Anatolia in terms of technological infrastructure, production capacity and investment value, Filli Boya will be able to produce 36 million square-meter thermal insulation system in a year and it provided employment for approximately 48 thousand persons to thermal insulation industry within 9 years. We become prominent with the investments we made for the industry. Within this scope, we aim to raise the awareness of the whole society on insulation with seminars held with the participation of architects and engineers, local administrations, building managers and persons from every walk of life. Our purpose is to train qualified employees for this industry with the trainings we provide for more than 10 thousand experts since 2003." Dindoruk stated that they have become the leader in the exterior surface thermal insulation with a market share of 30 percent in 2011 and added, "We plan to increase our market share with a growth which is larger than the industrial growth by contributing to the development of thermal insulation industry with the new products that we plan to put on the market. Moreover, we aim both to reach persons and companies which work in the field of construction for making the right selection in thermal insulation products and to make persons who perform the application of thermal insulation products more specialized in this field with seminar and trainings that we consider also in recent years." According to the Deputy General Manager of Filli Boya Insulation, Gülay Dindoruk; one of the most important problems in the industry is the unfair competition and the introduction of poor quality products to the industry... Dindoruk mentioned that if necessary actions were not taken, our national wealth would be wasted and added, "The introduction of thermal insulation system products which are produced as per the relevant standards by experts to the market and the prevention of misrepresentation of some construction materials which do not have thermal insulation characteristics are important in terms of the healthy development of the industry. It should be noted that every properly applied thermal insulation system allows both the users to make savings in the short and long term and contributes to the development of the industry."

30.11.2012 Time for transformation in energy efficiency

The issue of urban transformation is on the agenda. However most people, especially homeowners still do not know what kind of procedures they will face despite the explanations. These unclear procedures affect both the renewing of buildings and decisions of purchasing a new residence in the short term negatively. To shape the subject which will be developed in the medium term, correct information is required, and to transfer this information, effort should be made. Deputy General Manager of Filli Boya Insulation Group Gülay Dindoruk stated the following by approaching the subject from the perspective of construction industry development: "Increase of the residence production from 500 thousand to 1 million levels per year exhibits an extremely high business volume potential. However, we should emphasize one more time that this transformation is really important and should not be realized only by considering the earthquake resistance principle. Regulation for Energy Performance in Buildings which is still in effect but unfortunately cannot be developed rapidly should be considered in the transformation process and should remain on the agenda from the design to financing and construction of buildings." Dindoruk stated that the strength of buildings, compliance with thermal insulation standards along with their qualities and a rise in energy performance levels, as well as the examples of other world countries, would benefit Turkey in every respect during the transformation process, because it will give homeowners and the private sector insight in terms of the fact that buildings that will be constructed. The transformation will be supported in terms of energy efficiency and buildings, especially civil structures, will lead the field and will be based on principles regarding passive residences or low emission residences, such as the examples in Europe. Dindoruk stated, "If we could ensure transformation with energy efficiency by developing our standards, increasing insulation thicknesses and by providing encouragement and checks, we would then be approaching the targets regarding efficiency specified in the energy efficiency strategy report of the Ministry of Energy." Dindoruk especially emphasizes that we still consume fuel which corresponds approximately to USD 20 billion for heating and cooling purposes in our buildings and it is impossible to save minimum 50 percent of this consumption. Considering both current deficit balances and increasing carbon emissions, the importance of this issue comes to light once more. Dindoruk added lastly: "We have been structured to spread Filli Boya Capatect thermal insulation systems and energy efficiency to every point of Turkey with our thermal insulation system factories in Gebze and Kayseri, over 300 sales teams, more than 3 thousand dealers and more than 10 thousand certified experts. We deliver service and information along with our systems to both end users and industry professionals through trainings, seminars, projects and one on one interviews.

Winners of the Arkitera Awards, eagerly awaited by the construction and architecture world, were announced in a ceremony organized by Arkitera Architecture Center in Sakıp Sabancı Museum The SEED Auditorium under the sponsorship of Filli Boya and Knauf on the evening of 27th November, 2012. Nominees, winners, members of the selection committee and guests attended the ceremony, and the RAF Construction Material award, Employer Award and the Young Architecture Award were presented to their new holders respectively. The ceremony organized by the Arkitera Architecture Center was held in Sakıp Sabancı Museum on 27th November and the Arkitera Architecture awards have been claimed. The ceremony started with the opening speech of Chairman Ömer Yılmaz. Yılmaz stated the following in his speech, "We reward those who contribute to the development of the qualitative and physical environment. We appreciate all architects, construction material producers and representatives and employers who apply to the awards." The Young Architecture Award was given in 2004 for the first time in Turkey. It aims to announce the works and names of young architects and thus ensure that they will find more positions for themselves in architectural production. The selection committee of the award which is granted considering all kinds of production made by the architects in the field of design based on a constructed building of the nominees consists of valuable people such as architect Gökhan Avcıoğlu, Ömer Selçuk Baz, Arda İnceoğlu, Nurbin Paker Kahvecioğlu and Mehmet Kütükçüoğlu. Three architects have been granted with the Young Architect Award this year. Mert Eyiler and arkiZON Mimarlık Partners Emin Balkış and Elvan Çalışkan were invited to the stage to receive the Young Architect Prize.

With the brand Capatect, Filli Boya Insulation Group explained the importance of insulation for a sustainable future at the Green Business Conference. "Capatect Prevented 1.26 Million tonnes of Carbon Emission Thanks to the Thermal Insulation" Capatect brand of Filli Boya Insulation Group carries the operations it performed by being sensitive to the environment and society onto a different platform. Capatect participated at the Green Business Conference held for the fourth time by the Sustainability Academy which aims to contribute to the economic, social and environmental sustainability as the only brand from the relevant industry. This year's conference theme was determined as "Sustainable Business for Sustainable Future". In the conference, Filli Boya Insulation – Capatect explained the operations performed until present and the measures to be taken. Capatect proved the importance of the thermal insulation for the fight against the global climate change once again. Filli Boya Insulation Group Deputy General Manager Gülay Dindoruk made a speech as a speaker at the Green Business Conference and said, "We provided green business opportunities as a company. We educated 10 thousand experts in 10 years. We visited every city to raise the awareness of the public. With the insulations applied to buildings, we have prevented 1.26 million tonnes of carbon emission. This figure corresponds to 90% of Bolu forests." Dindoruk mentioned that 37% of the energy has been consumed in buildings. According to Dindoruk, 70% of the energy has been consumed for heating purposes in buildings. She said that this could only be prevented by thermal insulation applications. Moreover, Dindoruk explained the strategic steps to be taken by governments and by the business world. On the other hand, she provided information on where the construction industry would be positioned in this vision and how it would contribute to this vision. "A BETTER WORLD" project which has been carried on by WWF Turkey and Capatect was introduced to participants as an example. Filli Boya Insulation Deputy General Manager, Gülay Dindoruk who saw every part of Turkey said, "We provided green business opportunities as a company. We educated 10 thousand experts in 10 years. We visited every city to raise the awareness of the public." Working principles of the project which aims to raise awareness on climate change and energy efficiency by organizing seminars were explained. Capatect Thermal Insulation System which was put on the market in Turkey in 2003 by Filli Boya is a system which combines 40-years of product and application experience of Capatect brand with Capatect Dalmaçyalı Thermal Insulation Plate having a superior thermal insulation performance. All main products of Capatect Thermal Insulation System are produced in Betek Gebze and Kayseri factories. Capatect Thermal Insulation System proved the production and product quality by obtaining the certificate of conformity with ETAG 004 issued by European Organisation for Technical Assessment, "EOTA" after the certificate of conformity with TS EN 13499 thermal insulation system standard. Dindoruk mentioned that 33% of the energy has been consumed in buildings. According to Dindoruk, 70% of the energy has been consumed for heating purposes in buildings. She said that this could only be prevented by thermal insulation applications. (www.fılliboya.com.tr)

01.11.2012 Architecture and colors were discussed in Design Soul

The Design Soul activity, which was organized for the first time this year by Filli Boya to introduce the near future vision of professionals from different disciplines in the construction industry under the roof of architecture, aims to gather architects and designers every year. This year, theme of the organization was "Soul of the Colors". The activity which will be held with different concepts every year took place in Construction Industry Center on 11th October 2012. Serra Yılmaz undertook the moderatorship of the activity. Fashion Designer Ümit Ünal made the first speech and emphasized that colors were underestimated by many people and by his colleagues; however, this mentality has changed especially since 2010. Secondly, Erginoğlu&Çalışlar Mimarlık Co-Founder, Kerem Erginoğlu made a speech and mentioned that "light" concept was important for architecture and explained the importance of color scheme in the process of designing places. The last speaker of the activity, 3XN A/S Contest Design Manager Marie Hesseldahl Larsen, mentioned works and projects realized by 3XN company that she has been working on for six years. Karsen said that within this context, they have made detailed analysis and projects have been formed on the "working area" and she mentioned about the deterministic colors used in their projects. For details: www.yemetkinlik.com

01.11.2012 We becoming colorful in a conscious way

We set out to get better acquainted with colors and we found 80 different colors with six characters.
While reading "Coloration" which is a special project explaining the color trends of the future and which was prepared by Filli Boya with the cooperation of Ümit Ünal, we learned the details of the project from Ünal. "To create architecture is to put in order. Put what in order? Function and objects" says Le Corbusier. The whole point is that the objects become functionalized, isn't it? Everything we see, smell and feel has a function, doesn't it? If they do not become functionalized, their existences will have no meaning. Filli Boya, thinking just in this way, prepared a guidance with fashion designer Ümit Ünal who is the representative of Turkey in International Color Committee to make all the colors in its scale more functional. Ümit Ünal told us the book, "Coloration by Ümit Ünal Six Concepts Eighty Colors". How did your cooperation with Filli Boya and Coloration start? A company which is the leader in its country in the paint industry took a step to become more professional. People want to know how to use what they purchased and how to experience it. We wanted to explain the philosophy of colors beyond the painting of walls in their living spaces to them. Your experience regarding color is on an international platform for sure... I represent Turkey with Özlem Süer by the name of 34Color.İst on behalf of Intercolor in the color and trend commission of 16 countries, International Color Committee. After what we have done in this regard, we have started working to make Filli Boya a trendsetter in terms of color by discussing all philosophical thoughts regarding color together as Filli Boya and Ümit Ünal. We introduced Filli Boya Coloration. We wrote six stories which show the richness of diversity. We created characters from nature, light and water. There are beautiful photographs in Coloration. Did you make the photo shooting arrangements? I arranged all photographs. We took photographs which describe the persons within these six groups by using products from all stores of Adres İstanbul. We create a color terminology and named six concepts and eighty colors from Ümit Ünal. Each concept has special names and philosophies. There are informative quotes of different cult persons, from a Björk song lyric to a Da Vinci saying, regarding music, philosophy and fashion. Could you explain these six main characters? We offered 15 color scales to each person with different personalities. We added materials which will be combined as to these colors and other suggestions.
Wabi is a culture in the Far East which takes all references from nature. A world of ageing and patinas. Qatsi means "life" in the Hopi Indians' language. It is a philosophy which progresses over the root colors explaining the balance of life. Aurora is a philosophy that takes its name from the dawn goddess of Rome. It consists of selections which harmonize with both each other and other contrast tones. Aquatic includes color types which pertain to water and are based on water colors in which the white color is dominant. Filafil: A character which is dominated by grey which has masculine forms especially for spaces of the business world. Prizmatik (Prismatic): A toy character which lives with the dynamism of youth or a colorful display case design.
(www.fılliboya.com.tr)

30.10.2012 Heat insulation directly affects current deficit

We discussed both the industry and the energy efficiency with Filli Boya Betek Insulation Group Deputy General Manager, Gülay Dindoruk. Approximately 40% of the energy consumed in Turkey is used in buildings. Therefore, renewing and insulation procedures applied in residences and buildings provide energy efficiency on one hand and on the other hand, they mean saving. Filli Boya Betek Insulation Group is one of the companies which accelerates its works in this field. We discussed both the industry and the energy efficiency with Filli Boya Betek Insulation Group Deputy General Manager, Gülay Dindoruk. Here is what she told us... Specialty of Betek Insulation is thermal insulation and energy efficiency. Dindoruk says, "Thermal insulation which is applied on surfaces are important in terms of not only renewing and coloring the surface of the building but also providing a return as energy efficiency." Betek Insulation's report which specifies the steps taken for this process until April 2012 is also interesting. Dindoruk explains as follows: "Apparently we applied 36 million m2 of insulation. In return, natural gas saving of 590 m3 is provided. If we look from the viewpoint of the consumer, it is a saving of TRY 600 million." Since we import natural gas, this saving affects current deficit directly. Therefore, it is important. These figures have different equivalences. In this example it is equivalent to 1.24 million tonnes less carbon emission. In other words, this figure is equivalent to 93 percent of carbon dioxide absorbed by Bolu Forests within a year. However, 16 million buildings in Turkey still do not have thermal insulation. This indicates a saving potential of 10 billion dollars after the insulation is applied. How many buildings in Turkey do not have thermal insulation? Dindoruk replies as follows: "Last statistics were collected in 2001. 16 million buildings are in question. Since that day, approximately 5 million new buildings were constructed. We are reaching 21 million buildings. Most of the new buildings are thermally insulated. But what about the remaining 16 million? According to the figures, 85 percent of buildings do not have insulation." This figure is quite high. Dindoruk mentions that they are working to reach more people and especially end users. She says, "Our difference is that we can reach the end user. We established two factories but we made investments which are worth ten factories in the market. Our call center evaluates the requests. We visit buildings to explore and inform residents; we even attend the building management meetings. Requests increase for certain." On the other hand there is a social responsibility issue in this regard. They organized informative seminars in seven regions determined with the cooperation of WWF starting from last year. They organize platforms in which the effects of energy efficiency are discussed. They are also effective in social media. They even have a simple calculator on their Facebook page. With this calculator, people can calculate their own carbon emission. Activities of companies regarding the environment are important but not enough. Dindoruk says, "People should be encouraged to take actions for the old buildings."

06.10.2012 You can Call Us the Psychologists of Colors

Ümit Ünal who contributed to the project "Coloration" of Filli Boya said, "We worked as the psychologists of colors. Pastel tones of yellow, orange and green will become prominent this year." One of the renowned persons in the design world, Ümit Ünal is a member of Intercolour association which has been determining the trendy colors of the world by 15 years. . . This year, Ünal introduced the color experience which he gained from Intercolour with the "Coloration" series of Filli Boya. Ümit Ünal stated that in this series, they offered different life styles to people with 80 colors they determined under six main titles. We discussed with Ümit Ünal the world-renowned institution, Intercolour, which he is a member of, color world and "colorful" people he appreciates in Turkey. . . We are 50 people from 16 countries. Could you tell us about the "Coloration" project? Filli Boya's "Coloration" project is a work which indicates that the fashion is not only related with clothing but also with life. . . This year, the company kept a close eye on Intercolour of which I am the representative in Turkey. Intercolour determines colors which will become fashionable in the relevant year across the world. Their starting point is to reveal the existing potentials of people and divide these people into various characters sociologically. . . . Then, what is Intercolour? Intercolour is an association which was founded 40 years ago. . . At the beginning it was founded by the Japanese, English, French and Swiss people. We have been a member of this association with Özlem Süer from Turkey since 15 years. With Özlem, we provide consultancy services to plenty of companies and we organize seminars. We follow socio-cultural changes of countries, report the experiences in the language of colors and during this reporting process, we hold discussions sometimes with a writer and sometimes with an ethnic group or homeless people. This year, we came together with a group of 50 people from 16 countries. When will the next meeting of Intercolour be held? We gather on December and June every year. Our preparation period for each meeting lasts approximately six months. . . Brilliant Blue for the Young What will be the trendy colors of this year? The conclusion we reached at the end of our meetings was a story of transformation or diversity. This was a transformation from the digital world to a manual world. . . We transformed the technological world into the primitive one. According to these results, we put some of the 80 colors forward. This year, tones turning from grey to yellow and from green to turquoise will become fashionable. In other words, we will see these colors in the next winter months. . . Yes. More pastel tones of yellow, orange and green will surround us not only in the fashion industry but also in other fields from shoes to technological devices. Since young persons are living in a more digital environment, they will choose brilliant blue and laboratory blue. Color of Turkey You specify the color of people; what do you think about the color of Turkey in general? Especially when I look at Middle East and our country, I consider colors of dynamism and mobility quite appropriate. Although there are big losses and deaths within this dynamism, when we look at these regions we see not only silver gray or white but also the red color on white or grey colors. Thus, their contrasts are quite apparent. When some colors which clash with each other or conflict are combined, they are harmonized; however, some colors attack each other and become disturbing. The chaos that our country faces presents completely this situation. I create boards with colors which are strange, troubled with each other and which do not have a compromise story such as purple, red, black and maybe yellow, initial points and endpoints of which are unknown, on grey, in other words on uncertainty. You work like a psychologist but not like a fashion designer? Exactly, people could think in that way for our job. We work like the psychologist of colors. We make researches about why a color can be chosen and meet the demands. I think we destroy ourselves but in the future, we will create a brand-new world which will have deeper tones of crimson, red and green colors. Cem Yılmaz Does Not Necessarily Wear Colorful If you were a color, what color would you be? I would be red, orange and purple. Since my inner world is colorful, I do not use more colors on my clothes. For example; Cem Yılmaz. . . He is also a colorful person but when we look at his clothes, they are all black. Since he has all the colors in his inner world, he does not need to wear colorful clothes. He laughs, he can make other people laugh and he creates many ideas. Therefore, he is a color. I see that the people who think and create new things do not love a lot of colors together. Günseli Kato and Serra Yılmaz are also two artists that I admire; I believe that they are also colorful people. Ümit Ünal who has been following the socio-cultural changes of countries for 15 years and who is a member of the Intercolour association which reports experiences in the language of colors states the following: I believe that we will live in a brand-new world which will have deeper tones of crimson, red and green in the future.

04.10.2012 A Better World project is in Erzurum

Head of Environmental Protection and Control Department of Erzurum Metropolitan Municipality, Durak Bulut; Palandöken Municipality Vice President, Zafer Bülent Engin, Vice Chairman of the Board of Erzurum Chamber of Commerce and Industry, Hasan Akal; Erzurum Branch Assistant Head of Chamber of Civil Engineers, Assoc. Prof. Dr. Ferhat Bingöl; Chairman of Chamber of Mechanical Engineers, Assoc. Prof. Dr. Bayram Şahin; Güneş İnan from Betek Insulation Group and Director of Legal Affairs of WWF Turkey, Engin Şenol attended the activity held in Culture Center Hall today within the project of "A Better World". Director of Legal Affairs of WWF Turkey, Engin Şenol who gave a speech in the opening of the seminar, title of which was "Energy Efficiency in Buildings and Thermal Insulation" said; "We are well welcomed in Erzurum. I want to thank the Metropolitan Municipality and Palandöken Municipality for the services we are offered. The biggest aim of this project is protecting the nature. We can both protect the nature and reduce our external dependency in terms of energy by using less energy." I want to thank the Metropolitan Municipality and Palandöken Municipality for the services we are offered. The biggest aim of this project is protecting the nature. We can both protect nature and reduce our external dependency in terms of energy by using less energy." Erzurum Branch Assistant Head of Chamber of Civil Engineers, Assoc. Prof. Dr. Ferhat Bingöl stated; "In a place like Erzurum, we have become conscious within the last few years and we have concentrated on the practice. People have a physical urge for insulation since the early ages. Thanks to this seminar, most of us will understand the importance of insulation better." Chairman of Chamber of Mechanical Engineers Assoc. Prof. Dr. Bayram Şahin stated in his speech that "Erzurum and insulation are synonymous with each other. We should save energy by taking necessary measures in buildings which do not have insulation. If we save energy efficiently, we will make huge amounts of profit." Vice Chairman of the Board of Erzurum Chamber of Commerce and Industry, Hasan Akal said, "We should perform our works by using less energy. We should avoid the cash outflow. Life standards are also high in insulated houses. We can protect our environment by using less energy." Erzurum Provincial Director of Environment and Urban Planning, Rasim Buluç said, "I want to thank Metropolitan Municipality and Palandöken Municipality for contributing to such a project. Insulation has two aspects. One of them is the economic aspect. In other words, we can save money by using less energy. The other aspect is the environment. If we use less energy, we can reduce our impact on the environment. However, we use four times more energy compared to other world countries. We should protect ourselves, our nature and the country by using less energy." In the seminar, subjects such as the importance of energy efficiency for the fight against climate, Turkey's current situation regarding energy efficiency, measures to be taken and the importance of thermal insulation for saving energy in buildings in Erzurum were shared with people from Erzurum. It was emphasized in the seminar that thermal insulation was one of the most important energy saving methods which was accepted worldwide, and if all buildings in Turkey were thermally insulated, greenhouse gases emitted from six coal plants within one year would be eliminated. "A Better World" project starts out to raise awareness in the fight against climate change and energy efficiency and to inform the public on the measures that can be taken such as thermal insulation to reduce Carbon Footprint under the cooperation of WWF Turkey and Filli Boya Insulation. After Konya and Bursa, the third stop for this project was Erzurum. The seminar was held in Erzurum Metropolitan Municipality Culture Center Hall on 2nd October 2012 under the cooperation of Erzurum Metropolitan Municipality and Erzurum Provincial Directorate of Environment and Urban Planning. It attracted great interest from the public, especially state institutions and organizations and trade associations. The importance of energy efficiency and thermal insulation for the fight against climate change, Turkey's current condition regarding energy efficiency, legal arrangements and steps and measures to be taken in Erzurum were discussed in the seminar by officials from WWF Turkey, Filli Boya Insulation Group, Erzurum Provincial Directorate of Environment and Urban Planning, Erzurum Chamber of Commerce and Industry, Erzurum Branch of Chamber of Mechanical Engineers and Erzurum Branch of Chamber of Civil Engineers.

01.10.2012 Color Collaboration

Fashion designer Ümit Ünal designed the colors of Filli Boya this time. The project realized under the title of Filli Boya Coloration offers the new colors of the brand for the 2013-2014 season. In the new catalogue which was prepared with the contribution of Ümit Ünal, there are eighty different color options. Keep in mind that you can only find these in Filli Boya ColorExpress dealers!

26.08.2012 Hürriyet Newspaper

He took a risk and earned 668 million Liras
General Manager of Betek, which is known as "Filli Boya" by consumers, Tayfun Küçükoğlu has started to explain the operations of the company, which was founded in 1988 by Celal Akpınar, beginning from the first days on which they were trying to enter into the paint industry: - Our country was producing concrete additive materials in the period of 1988-1992 and became a leader in this field. The idea of examining the paint sector came to mind in 1992. We saw that there were four big players consisting of DYO, Marshall, Polisan and ÇBS. The industry's average capacity utilization per year was 50 percent. Shortly, it was insane to make investments for producing paint. He evaluated the products of those days: - The technology which was used in that period was 20-25 years behind the technology used in Europe. There were carcinogens in the content of some products. - Which steps did you take? - At first, we negotiated with German company Caparol for a license. We strived for two years to get a license. They offered old style products to us. We gave substantial commitments and convinced them to deliver the high technology products. He stated that in 1994, the partnership issue was brought to agenda: - Caparol gave 18 million German Mark which was a huge amount at that time and bought 15% of our company's shares in 1994. -Didn't they demand more? - They intended to buy 51% of the company. However, the founder family did not want to give the bigger share. In 1996, they bought 10% shares more. - How much did they pay at that time? - Both market and Betek was growing. Therefore, they gave 80 million German Mark for the share of 10%. Tayfun Küçükoğlu reminded us that Betek was founded with a capital of 80 thousand Dollars in 1988: - The company became capable of selling its shares of 10% to German Paint Giant Caparol for 80 million German Marks within 8 years. This amount presented the success of Betek in the industry. He underlined the turnover of the company in 2011 to explain their power within paint and thermal insulation industries in today’s conditions: - Our turnover for the last year was 668 million Liras. > He gave their German partner Caparol as an example regarding the amount of the turnover: - Caparol has made investments in 25 countries. The total turnover of those 25 companies cannot reach ours. At this point he emphasized their attitude in the market: - None of our products are on the shelf of big construction market chains, whether domestic or foreign. Because they acted as if they had determined the rules by themselves. We thought that if we worked with those market chains, it would be the end of the dealer system. We keep operating only with our dealers. Besides, exclusivity agreements are not being considered. Although it seemed insane in 1992, Betek entered the paint industry and succeeded to leave behind 25 countries that the German partner Caparol had made investments in with its turnover of 668 million Liras. While reaching this point, it proceeded with the dealers and this showed the industry's difference... We made natural gas savings of 620 million Liras in houses General Manager of BETEK Tayfun Küçükoğlu analyzed the role of their products especially EPS for thermal insulation: - Since 2003 in which we entered the thermal insulation industry, we reached approximately 380 thousand houses. In this way, we ensured that buildings use 590 million m3 less natural gas corresponding to 620 million Liras with the saving achieved in heating. He emphasized the employment aspect of the thermal insulation: -We created employment for 48 thousand persons in the field of application along with 1191 employees and 4500 dealers. We trained paint experts and made them specialize in thermal insulation. He mentioned that after the investment in Gebze in 2005, they launched the factory in Kayseri this year: - We are the only institution which produces all the main products of insulation systems. - How much did the total investments that you have made in factories cost? - The investment costs of three factories alone are 75 million Dollars. Then he added: - Total investments that we made in marketing and education reached 120 million Dollars. Having made investments also in Egypt, I asked Tayfun Küçükoğlu, General Manager of Betek, about the export figures: - Our annual exports reach 25 million Dollars in total but we do not find this sufficient. He emphasized that they should not have been satisfied with the exports and they should have made investments in some markets and showed Egypt as an example: - Egypt was the first place we looked when we started to consider foreign markets regarding investment. We have invested 10 million Dollars in 6 October City Industrial Zone in Egypt. We are thinking of increasing our capacity. - Don't you worry about the "Arab Spring" prevalent in the region, especially in Egypt? - We consider long-term investments. Therefore, we believe that within a short period, consistency will be provided in these regions. Paint consumption does not exceed 6 kilos per capita in Turkey General Manager of BETEK, Tayfun Küçükoğlu reminded us that they have put their first water based interior surface paint on market in 2001 and added: - Following this, we developed paints which were resistant to flowing which do not splatter or smell over time. In addition to this, the culture of our consumers has started to change as well. - How much paint is consumed per capita within a year in Turkey? - About 6 kilos. He gave examples from Europe and the USA: - The annual consumption per capita changes from 25 to 28 kilos in Europe and the USA. He emphasized that Turkey has a long way in this regard and reminded us of the markets that are still undiscovered: - Annual paint consumption per capita is at the level of 3 kilos in the regions of Africa and Central Asia countries extending towards China.

01.07.2012 Home Art

Every color gives happiness
Filli Boya reflects the summer spirit with its colors. You can find anything in the extensive color scheme in which the joy of green, peace of blue and calming effect of beige are used!

26.06.2012 Türkiye Newspaper

Consult an expert for the color of your house
Filli Boya provides guidance to those who want to colourize their houses, renew the colors of their houses and try different color combinations through "Filli Boya Color Advice Line". Filli Boya Color Advice Line which can be accessed via renkdanisma@filliboya.com.tr shares the key points about selecting the right colors for every part of your house and making the proper selections from the color scheme.

17.06.2012 Hürriyet

A Better World Project Seminar was Held
Second stop of A Better World project which has been organized by the cooperation of Filli Boya Insulation Group and WWF Turkey and which aims to raise an awareness on climate change and energy efficiency was Bursa. The seminar was held on 13th June. Reasons and effects of climate change and measures that might be taken in our daily lives such as thermal insulation to reduce carbon footprints were shared with the participants.

01.06.2012 Instyle Home

You are the Architect
Filli Boya has launched the "Mimar Benim" (I am the Architect) application for iPhone, iPad and Android devices. You can now colourize the spaces of which you took photographs, as you wish. You can download this application from the web site of Apple Store free of charge.

01.06.2012 Elle Decoration

Finger painting
Although painting is an enjoyable activity, when it is your turn, you make your excuses. Now it is getting easier. With the "Mimar Benim" application which is the first painting application in Turkey, Filli Boya offers the privilege to users of iPad, iPhone and Android to paint their houses in an instant. Technology is the main element of recent years that makes the life easier. Almost no company or brand separates innovation and technology. There are also technological masterpieces which help us to move the world without standing up. The new application of Filli Boya is a revolutionary application like the aforementioned example: Filli Boya's free "Mimar Benim" application which has been realized for iPad, iPhone and Android devices offers many superior properties together and ensures that the living spaces can be colourized easily and as required. The application gives users the chance to paint the photos they take or choose from the gallery of the application manually or automatically depending on their desire. Furthermore, the application gives users the opportunities of coloring their places with Filli Boya colors, adding the colors they like to favorites and sharing the content they develop on Facebook and Twitter. Users of the application can apply the colors to the desired surface without losing the shadowing tones on the photos they paint. Moreover, thanks to the "Mimar Benim" application, all colors can be seen onsite and those who want to try different colors in their living places can easily learn the Filli Boya color code of the selected color, (www.filliboya.com.tr) You can download Filli Boya's "Mimar Benim" application from the web site of App Store, http://itunes.apple.com/us/app/mimar-benim/id522765978?mt=8 free of charge and you can easily choose the colors of your living places.

17.05.2012 Sabah Günaydın

Tülin Şahin met with Women in Kayseri
Filli Boya brought women who care about decoration, color, fashion and newest trends together with model Tülin Şahin in the "Hayatın Canlı Renkleri" event the first leg of which was organized in Kayseri by Filli Boya. In the event, Şahin made recommendations to women on which color to use in which situation. On the other hand, she gave make-up tips that they can apply in their daily lives.

16.05.2012 Akşam Newspaper

"Mimar Benim" application from Filli Boya
With the "Mimar Benim" application which is the first painting application in Turkey, Filli Boya gives iPad, iPhone and Android users the opportunity to become "The Architect of Their Living Places". With "Mimar Benim" application which can be downloaded free of charge, users can paint the photos they take or choose from the gallery of the application manually or automatically depending on their desire.

01.05.2012 Star

Spring colors from Tülin Şahin
Model Tülin Şahin who draws attention with her abilities and her excellent business life, involved in the new promotion campaign of Filli Boya. Şahin appeared on the huge panel with a butterfly pattern which was prepared by using the trendy patterns of the year by "wall painter" Kübra Şirinyurt. Famous fashion photographer Cengiz Dikbaş photographed the different frames combining color and fashion. According to Tülin Şahin, colors form the different face of the fashion. Tülin Şahin combined the colors which she selected from the Nevo color scheme of the brand specially under the name of "Tüliss Renkleri" (Tüliss Colors). Then she took the brush and tried to paint. Fashion world and colors of living spaces were combined in exciting frames.

15.05.2012 Marketing Türkiye

Filli Boya colours social media, too
The weather is getting warmer; therefore the paint and renovation season has started. Filli Boya takes the advantage of these busy days and tries to reach its customers with projects and works realized from all quarters. . . The brand transferred the intense communication in television to social media and its essential principle in this medium is "Projects integrated with conventional media". . . One of the most trending advertisements in the recent period was Filli Boya's campaign in which Tülin Şahin, Buğra Gülsoy, Gupse Özay and Zerrin Tekindor was featured. Everybody has kept on singing the jingle "Hayattan Rengi Alın Geri Neyi Kalır ki?" (Remove colors from life, what's left behind?) at short notice. The brand inspired from this trend and launched a video competition on their Facebook page. The competition drew great interest and hundreds of videos were shared from many regions of Turkey. This special project combined the commercial film and interactive world and it forms the basis of the strategy of Filli Boya on interactive medium. Do you wonder what this is all about? These are the interactive projects integrated into the new world. . . Interactive journey of Filli Boya which has been in an intense communication with its consumers through social platforms, mainly Facebook and Twitter, for approximately one year starts on 11th June. Marketing Communication Manager of Filli Boya, Selda Uzun stated that they, as a paint brand, have been using the colors of life and the life itself as a communication instrument and therefore, they directed their communication strategy through social platforms in this way. Uzun says "You can also observe this in the general communication strategy of Filli Boya for this year. Our purpose is not only to promote our products but also to remind the colors of life to those who like and follow our brand during their daily rush." She states that they achieve this by a decoration advice and sometimes by a humoristic cartoon. According to Selda Uzun; social channels are important media on which brands and consumers come together and establish a strong communication. . . Uzun says that they could obtain valuable consumer data for themselves sometimes from survey questions asked by consumers and sometimes from the comments they write. She adds: "We evaluate recommendations and comments in earnest. We try to shape our products and services in this way. We also get information on the problems of our consumers who have difficulties regarding our products and services through this channel and solve these problems within the shortest time. "Enjoyable micro campaigns Uzun expresses that one of the main purposes of this project is to create a sustainable communication instrument; thus, they cannot make extensive campaigns all the time. According to Uzun, they are trying to create a communication instrument via enjoyable micro campaigns all the year round; thus, they can always keep the interest to the brand alive. Uzun says that apart from these, the most important property of projects is "Projects integrated with conventional media" and adds: "We always try to produce 360 degree projects regarding social media communication. We aim to meet with our followers and strengthen the communication by integrating social media into other media. For example, the Valentine's Day project we realized this year is a good example of our strategy. Instead of launching a campaign in which the attendants would be awarded only through the social media in Valentine's Day, we tried to bring the meaning of this special day to the forefront and express the deep feeling of "Love" which is one of the most beautiful colors of life. For this reason we made an offer to Elif Şafak. Within this project, one of the love stories on our Facebook page was chosen by Elif Şafak. Ms. Elif reinterpreted the chosen story in her own style and this love story was published in her column in the newspaper Habertürk on Valentine's Day. Selda Uzun specifies that according to them, social media projects are also required to support public opinion regarding the brand and the general communication strategy as well as projects on other media in this direction and the most important thing is to create the right project which will draw the attention of a target audience. Uzun says that they listen to consumers, provide support for their problems, ensure sustainability while communicating in a medium which is more comfortable and far from corporate-ness, since they can establish closer communications with consumers in interactive media. She adds "The only difference between interactive and conventional media is that interactive media is neither one-sided nor periodical; it is an uninterrupted and sustainable communication channel. This makes us strengthen our emotional bonds with our target audience and gives us the opportunity to discover our brand thoroughly." Advertisements were published on YouTube for the first time. Facebook, Twitter and YouTube are the most effective and most visited social media sites used by brands. According to Uzun who says that they develop special projects as well as the daily posts on these sites, especially on Facebook and Twitter, these projects can either be for the benefit of users or social responsibility projects. On YouTube, commercials of the brand are published, the brand even prefer to publish the commercials on this site for the first time. Uzun states that they realize the interactive works conducted through the social media with Base İletişim and the team experienced in conventional PR in Base İletişim provides many important benefits to them regarding producing integrated projects and building the campaigns which have been realized in 360 degrees. The last interactive work of Filli Boya is the Facebook campaign prepared for AlpinaSilan Nevo. Tülin Şahin is the face of the campaign which will last for three weeks. In the project, answering the questions which are both enjoyable and promotional for the new product and which will be asked on Facebook will be enough to be eligible for draw. With the draw, tens of people will receive gift product vouchers to become closely acquainted with our new product. Moreover, three persons who will be selected at the end of three weeks, will come together with Tülin Şahin and together they will have a perfect shopping day. Marketing Communication Manager Selda Uzun; Numbers show everything "You have the chance to know your consumer closely and establish a more targeted communication in social media. For example, we can analyze the demographic structure of our consumers on Facebook. We can get information on what they like and their personal pleasures. Marketing world and brands will start to shape their general strategies and thus their campaigns based on these data soon. Hence we take steps in this direction. Moreover, it is a great advantage that these media are measurable. In other words, numbers show everything. You can easily evaluate the value of the communication. "

02.05.2012 Vatan Newspaper

Kayseri facility of Filli Boya will create employment for 8 thousand people.
On the seventh anniversary of the death of Celal Akpınar who is the founder of Betek which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator, a giant production plant was launched in Kayseri. The new factory will create employment for 8 thousand people. Finishing the year 2011 as the leader in paint and thermal insulation industry with its turnover of TRY 668 million, Betek continues its investments. The company which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator launched a new factory in Kayseri following Gebze and Egypt in the seventh anniversary of the death of Celal Akpınar, the founder of the company. Establishment of production plant was made on an open area of 104.000 m2. Together with the largest exterior surface thermal insulation production plant of Anatolia in terms of technological infrastructure, capacity and investment value, Betek will be able to produce 36 million square-meter thermal insulation system in a year. Betek Group Chairman Gözde Akpınar stated that they continue their progress by adopting an attitude worthy of leadership with the help of an endless trust to Betek company, which she took over in 2005 when she lost her father. Stating that they have reached this place by sometimes being provident and sometimes taking risks, Akpınar made a speech at the seventh anniversary of her father Celal Akpınar's death by pointing out that they achieved significant successes her father would be proud of as she promised to him. Betek General Director Tayfun Küçükoğlu said that Betek continues growing day by day with its high consideration to R&D, technology, huge investments and sources assigned for R&D operations and he continued; "With our innovative products and technologies, we ensured a thermal insulation application for nearly 380,000 residences since 2003 when we started to operate in 2003. In this way, we ensured buildings to use 590 million m3 less natural gas corresponding to 620 million Liras with the saving achieved in heating. By developing our service infrastructure across Turkey, we provided employment for 48,000 people for application services in addition to 1191 employees and 4500 dealers." Küçükoğlu also stated for the new factory in Kayseri that they expect an additional employment of 8000 people in 2012. In the ceremony, Minister Taner Yıldız stated that the subject of energy efficiency is a culture all by itself and therefore Betek's investments make a great contribution to humanity in addition to the economic aspects. Yıldız added, "Witnessing the implementation of the strategies we developed give us excitement. This is why we appreciate this huge investment of Betek in Kayseri." Taner Yıldız, Minister of Energy and Natural Resources; Erdoğan Bayraktar, Minister of Environment and Urban Planning and Gözde Akpınar participated in the launch of Betek Group's new facility in Kayseri.

02.05.2012 Vatan Newspaper

Kayseri facility of Filli Boya will create employment for 8 thousand people.
On the seventh anniversary of the death of Celal Akpınar who is the founder of Betek which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator, a giant production plant was launched in Kayseri. The new factory will create employment for 8 thousand people. Finishing the year 2011 as the leader in paint and thermal insulation industry with its turnover of TRY 668 million, Betek continues its investments. The company which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator launched a new factory in Kayseri following Gebze and Egypt in the seventh anniversary of the death of Celal Akpınar, the founder of the company. Establishment of production plant was made on an open area of 104.000 m2. Together with the largest exterior surface thermal insulation production plant of Anatolia in terms of technological infrastructure, capacity and investment value, Betek will be able to produce 36 million square-meter thermal insulation system in a year. Betek Group Chairman Gözde Akpınar stated that they continue their progress by adopting an attitude worthy of leadership with the help of an endless trust to Betek company, which she took over in 2005 when she lost her father. Stating that they have reached this place by sometimes being provident and sometimes taking risks, Akpınar made a speech at the seventh anniversary of her father Celal Akpınar's death by pointing out that they achieved significant successes her father would be proud of as she promised to him. Betek General Director Tayfun Küçükoğlu said that Betek continues growing day by day with its high consideration to R&D, technology, huge investments and sources assigned for R&D operations and he continued; "With our innovative products and technologies, we ensured a thermal insulation application for nearly 380,000 residences since 2003 when we started to operate in 2003. In this way, we ensured buildings to use 590 million m3 less natural gas corresponding to 620 million Liras with the saving achieved in heating. By developing our service infrastructure across Turkey, we provided employment for 48,000 people for application services in addition to 1191 employees and 4500 dealers." Küçükoğlu also stated for the new factory in Kayseri that they expect an additional employment of 8000 people in 2012. In the ceremony, Minister Taner Yıldız stated that the subject of energy efficiency is a culture all by itself and therefore Betek's investments make a great contribution to humanity in addition to the economic aspects. Yıldız added, "Witnessing the implementation of the strategies we developed give us excitement. This is why we appreciate this huge investment of Betek in Kayseri." Taner Yıldız, Minister of Energy and Natural Resources; Erdoğan Bayraktar, Minister of Environment and Urban Planning and Gözde Akpınar participated in the launch of Betek Group's new facility in Kayseri.

01.05.2012 Evdeyiz

Choose your colors
Filli Boya, one of the leader brands of Turkish paint industry offers attractive selections for walls with hundreds of colors in the new AlpinaSilan Nevo color scheme. You can easily reach the relaxing effect of "naturel" (natural), warmth of "sıradışı" (extraordinary), enchanted colors of "masalsı" (fairy tale) and glamour of "sentez" (synthesis) in AlpinaSilan Nevo color scheme. It is enough to enter the web site of Filli Boya to reach all these colors. AlpinaSilan Nevo becomes prominent with its silky matte texture and thanks to the "Color and Surface Protection Technology", colors appear as vivid as the first day. www.filliboya.com.tr

29.04.2012 Hürriyet Newspaper

Third factory opened with an investment of 15 million Dollars
Operating in the paint industry, Betek launched the 104 thousand square-meter factory in Kayseri İncesu Organized Industrial Zone with an investment of 15 million Dollars. The Betek factory, which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator will be in service in Organized Industrial Zone in İncesu district of Kayseri. It may produce thermal insulation systems of 36 million square-meter per year as the largest exterior surface and thermal insulation system production plant of Anatolia. Finishing the year 2011 as the leader in paint and thermal insulation industry with its turnover of 668 million Liras, Betek continued its investments. Following launches of the Gebze facility of 152 thousand square-meters and the Egypt facility of 11 thousand square-meters, Betek launched the Kayseri Factory of 104 thousand square-meters on the seventh anniversary of Celal Akpınar the founder of the company’s death. Betek Chairman Gözde Akpınar, started her speech in the opening by memorializing his father Celal Akpınar who is the founder of the company, died 7 years ago. Akpınar said, "We love our country and we care about our business. We dream for Turkey, for our future. Today, we are opening the 3rd factory. We are not overcome by languor." Insulation for 380 thousand houses Betek General Director Tayfun Küçükoğlu said that they ensured thermal insulation application for nearly 380,000 residences since 2003 when they started to operate in thermal insulation industry in 2003 with their innovative products and technologies and added: "In this way, we ensured buildings to use 590 million m3 less natural gas corresponding to 620 million Liras with the saving achieved in heating. We provided employment for 8 thousand people in 2012 thanks to our new factory. Betek Insulation Group Deputy General Manager Gülay Dindoruk pointed out that thanks to the thermal insulation they apply, they can prevent 1.26 million tonnes of carbon dioxide from being emitted to atmosphere when only heating costs are calculated without taking air conditioner and cooling costs to account. She also emphasized that this amount is equal to 43% of carbon dioxide amount absorbed by Bolu Forests. Taner Yıldız, Minister of Energy and Natural Resources and Erdoğan Bayraktar, Minister of Environment and Urban Planning participated in the opening.

28.04.2012 Zaman Newspaper

Launched a Thermal Insulation Factory in Kayseri, Black Sea is Next
Taner Yıldız, Minister of Energy and Natural Resources, Erdoğan Bayraktar, Minister of Environment and Urban Planning, Betek Chairman Gözde Akpınar and company officials participated in the opening of Betek Kayseri Thermal Insulation Factory. The factory has become the largest exterior surface thermal insulation system production plant in terms of technological infrastructure, production capacity and investment value. Launched a Thermal Insulation Factory in Kayseri, Black Sea is Next Betek which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator in the paint and thermal insulation industry launched a new factory which produces thermal insulation materials in Kayseri with an investment of 15 million Dollars. Küçükoğlu said "This step taken in Kayseri is the beginning of our activities in Anatolia. ." He stated that they were planning to construct a factory in the Black Sea Region. Finishing the year 2011 in paint and thermal insulation industry with its turnover of 668 million Liras, Betek continues its investments. Following launches of Gebze facility of 152 thousand square-meter and Egypt facility of 11 thousand square-meter, the company launched Kayseri Factory of 104 thousand square-meter yesterday. Kayseri Factory of Betek which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator will produce thermal insulation systems of 36 million square-meters per year. In his speech in the opening of the factory Taner Yıldız, Minister of Energy and Natural Resources said that they became excited when they saw the application of ministry policies. Yıldız emphasized that energy saving is a culture by itself and it has to be imbedded in Turkey. He added, "If governments continue their policies in this way and do not take any measures, the world's temperature will increase by 6.5 degrees in 2050. If analysis of energy associations are considered and the policies are changed, the temperature will increase by 2 degrees instead of 6.5 and the temperature can be set at this degree " Yıldız stated that works and strategies for Turkey have been proceeding in accordance with the aforementioned 2 degree increase and added, "As our country, we have the capacity to save 20% of the energy. We consume 2-3 times more energy than other countries. The amount of energy import in 2011 was 54 billion Dollars. There is no other solution than saving the energy. " Erdoğan Bayraktar, Minister of Environment and Urban Planning emphasized the importance of saving and he said that they do not give license to buildings which do not comply with the energy saving. Bayraktar specified that there will be no uncoated buildings by 2017 and added: "Urban transformation takes place in 166 points right now. 5 million of 20 million residence stock in Turkey was made in 5 years. The remaining buildings were all old. Thus, these buildings did not receive an engineering service and do not have a proper thermal insulation system. Their structures are not resistant to earthquakes and these illegal buildings do not comply with licensing procedures. Six million of them have serious problems and are located on the fault line. We will initiate a transformation mobilization against disaster risks. This initiative process will improve insulation and other industries, especially the construction industry. "Betek which has 4,500 dealers and 1,191 employees across Turkey aims to provide additional employments for 8 thousand people directly or indirectly with its new factory. General Manager of Betek, Tayfun Küçükoğlu stated that they applied thermal insulation to approximately 380 thousand houses since 2003. Küçükoğlu pointed out that in this way, they ensured buildings to use 590 million m3 less natural gas corresponding to 620 million Dollars with the saving achieved in heating. The aim of the company for this year is to apply 18 million square-meter insulation. Küçükoğlu said "This step taken in Kayseri is the beginning of our activities in Anatolia. We will continue to take steps firmly." He also emphasized that total investment amount was 15 million Dollars. Küçükoğlu clarified that new investments are on the way and they have been working on the Black Sea Region. Betek Chairman Gözde Akpınar who dedicated her speech to Celal Akpınar, her father who died seven years ago, read the letter she wrote for her father. Thermal insulation market became 5 times larger during the last 5-6 years. The industry reached a turnover of 3 billion Dollars and with the employment opportunities provided, Turkey has become a leading sector. It has become obligatory for buildings to have Energy Identity Certificate (EKB) with the Regulation for Energy Efficiency in Buildings (BEP). The industry indicates the potential of saving 10 billion Dollars with insulation which will be applied to 16 million uninsulated residences in Turkey.

28.04.2012 Sabah Newspaper

Betek’ten Cari Açığa Darbe Vuracak Yatırım;
Betek’s Investment will Affect the Current Deficit; Betek Boya which operates with the brands of Filli Boya, Fawori, Alsecco and Alligator in the paint and thermal insulation industry launched its 3rd factory in Kayseri after Gebze and Egypt Factories. Taner Yıldız, Minister of Energy and Erdoğan Bayraktar, Minister of Environment and Urban Planning participated in the opening of the new factory which cost 15 million Dollars. Betek General Manager, Tayfun Küçükoğlu pointed out that there are 16 million uninsulated buildings in Turkey and if these buildings are insulated, a contribution of 10 billion Dollars can be made to the current deficit. Tayfun Küçükoğlu said that they provide thermal insulation to 380 thousand houses in 10 years with the insulation mobilization initiated in 2003 as Betek. Küçükoğlu stated, "In this way, we made natural gas savings of 620 million Liras in buildings." Tayfun Küçükoğlu stated that they finished the last year with a turnover of 668 million Liras and that in one year, they will perform half of the thermal insulation system production of 36 million square-meter performed in 8 years with Kayseri factory. Küçükoğlu emphasized that they have initiated the Anatolian movement from Kayseri and that they will launch new factories. Gülay Dindoruk, Deputy General Manager of Betek Insulation pointed out that they prevented 1,26 million tonnes of carbon dioxide from being emitted to atmosphere when only heating costs are calculated. This amount is equal to 93% of carbon dioxide amount absorbed by Bolu Forests in a year. Dindoruk stated that they have invested 106 million Dollars in this field in 9 years. Betek made a new investment which will affect the current deficit in Turkey, it aims to save energy of 620 million Dollars in buildings in a year with the factory which will be launched in Kayseri. This figure corresponds to 10-year gain in energy Erdoğan Bayraktar, Minister of Environment and Urban Planning reminded that they have initiated an extensive urban transformation mobilization in his speech and added, "Urban transformation takes place in 166 points right now. This will apply to Kayseri as well." Bayraktar: "Insulation industry will grow with the transformation" Bayraktar said that 5 million of 20 million residence stock in Turkey was made in 5 years and the remaining 15 residences are expected to be transformed and added: "These buildings did not receive an engineering service and do not have a thermal insulation. 6 million of 15 million residences have serious problems. We will initiate a transformation mobilization against disaster risks. This will give acceleration to the insulation industry." Taner Yıldız and Erdoğan Bayraktar launched the Kayseri factory of Betek.

01.03.2012 Platin

3300 Ton Atığı Geri Dönüştürdü
A total of 3300 tonnes of Waste were Recycled 3300 tonnes of waste were recycled Filli Boya demonstrates its environmental consciousness with "TS EN ISO 14001 Environmental Management System" certificate issued by Turkish Standards Institution (TSE) and it contributes to the recycling of 3,300 tonnes of waste. Packaging wastes and recyclable hazardous wastes were recycled with applications regarding waste management, recycle and recovery. With its environment friendly approach and with the investments that it has made in this field, Filli Boya is taking important steps as a model facility. Filli Boya recycles the wastes combined in 2 main groups including "Packaging Wastes" (Paper-board, nylon, metal, plastic, wood etc.) and "Recyclable Dangerous Wastes" in the Waste Storage and Recycling Center in its Gebze facility that is covering 152,000 m² surface area. The annual production capacity of the facility is 348 thousand tonnes.

16.02.2012 Sabah Emlak

The colour of walls will be Protected with this Technology
The colour of walls will be protected with this technology FİLLİ Boya's new interior surface paint AlpinaSilan Nevo offers the color and surface protection technology. This product ensures the colors of your living spaces will remain as vivid as the first day for many years. AlpinaSilan Nevo prevents dirt from entering into the pores of the paint and reflects colors more strikingly and intensely. The product which is water based, silky matte and fully wipe clean provides advantage in application and usage and it is resistant to frictions, scratches and lift-offs than can occur on surfaces thanks to the increased adherence strength. AlpinaSilan which has superior product performance was developed in R&D laboratory thanks to its high technology infrastructure.

11.02.2012 Home Showroom

Filli Boya’dan Özel Vital Serisi

10.02.2012-Yeni Şafak

Tell your life story to Filli Boya and Let Elif Şafak write Followers of Filli Boya, Doğan Kitap and Elif Şafak's facebook page will celebrate the Valentine's Day with a different excitement this year. In the interactive application which will start on 24th January and end on 9th February, followers will share their most colorful love stories on www. facebook. com/filliboya page. Elif Şafak will choose one of the stories and rewrite the story with her enchanted pen. She will share the chosen story with her readers on her column in the Habertürk Newspaper on Sunday, 12th February. Apart from the story which will be published, writers of the most favourite 20 stories will be awarded with a special "Romantic Gift Box" prepared for Valentine's Day. Within the scope this project for which Elif Şafak volunteered, donation will be made to TEGV (Educational Volunteers Foundation of Turkey) which aims to provide "After School Educational Support" for primary school children.

06.02.2012 Akşam

Contribution to Environment by Filli Boya
Contribution to Environment by Filli Boya In 2011, Filli Boya contributed to the recycling of 3300 tonnes of waste including packaging wastes and recyclable hazardous wastes thanks to its applications in the field of waste management, recovery and recycle. Wastes are disposed in the Waste Storage and Recycling Center in Gebze facilities.

03.02.2012 Sabah Günaydın

Tell Your Love Story and Let Elif Şafak Write it!
Valentine's day surprise from the famous writer Tell your love story and let Elif Şafak write it. Fiili Boya, Doğan Kitap and the famous writer Elif Şafak prepared a special activity on Facebook for Valentine's Day. The activity will last until 9th February. Within this period, Interner users will share their most colorful love stories on Facebook.com/filliboya. The famous writer Elif Şafak will choose one of the stories and regenerate the story in her own style. She will share the regenerated story on her column on 12th February. Moreover, writers of the most favourite 20 story will get a special Valentine's Day present.

01.02.2012 Home Showroom

Special Vital Series from Filli Boya
Special Vital Series from Filli Boya Filli Boya provides high protection with its Vital Series products which are user-friendly and contain no additive harmful to human health. The Vital Series has been developed against the hazards in everyday life arising from furniture paints and it removes the harmful effects originated by furniture and paint varnishes. The Vital series can be applied without using any other application equipment and with the non-yellowing structure it protects the colors of the furniture for many years and prevents the emission of disturbing odors after getting dried. The Vital Series is water based and conforms with EN71-3 European standards. It contains no additive harmful to human health. Since it contains no heavy metal and since it is odourless, it is mostly applied to babies and kids room furniture. Consumers can use Vital series products in all application areas such as bathroom, kitchen, bedroom and office furniture as well as kids room conveniently.

27.01.2012 Star

Writer Elif Şafak will Support Education with her Pen
Writer Elif Şafak will support the education with her pen Elif Şafak who is one the most successful writers of TURKISH literature for the last 20 years participated in a social responsibility project with her pen. Within the project which is also supported by Filli Boya and Doğan Kitap, followers of the writer's Facebook page will celebrate Valentine's Day with a different excitement. In the interactive application which will start on 24th January and end on 9th February, followers will share their most colorful love stories on www. facebook.com/filliboya page. Şafak will choose one of the stories and regenerate the story in her own style. Apart from the story which will be published, writers of the most favourite 20 stories will be awarded with a special "Romantic Gift Box" prepared for Valentine's Day. Within the scope this project, donation will be made to TEGV (Educational Volunteers Foundation of Turkey) which aims to provide "After School Educational Support" for primary school children.

01.01.2012 Nalbur Teknik

Welcome the New Year with New Colors and Surprise Gifts with Filli Boya
Here is the questions by which you can win colorful prizes every day! All you need to do is to give creative answers to enjoyable questions. A new question and new opportunities each day! Welcome the new year with new colors and surprise gifts with Filli Boya Filli Boya, the leader of Turkish Paint industry, continues to give presents through www. facebook. com/FilliBoya which reached 100,000 followers in just a few months. Within "Questions Colouring the New Year" campaign, every day one person will be awarded with a colourful New Year gift box which is full of surprises. This person will be selected by drawing lots among those who answer the question of the day most creatively and colourful. Results of the competition "Answers Colouring the New Year" organized by Filli Boya will be announced on the Facebook page of Filli Boya. Followers will get a new draw chance for the new question of the day. Click to welcome 2012 with new colors and surprise gifts, join the draw and win.

15.10.2011 Hürriyet Cumartesi

Have you calculated your carbon footprint?
Filli Boya Insulation Group launched a new project for drawing attention to the importance of the thermal insulation. Its name is "We Owe to the Future". The project has been launched on Facebook on 11th October and will last until 4th November. Persons who navigate to the Facebook page can calculate their carbon footprint on earth. A donation will be made to wind power plants of Çanakkale Gelibolu and İzmir Çeşme on behalf of the first 3 thousand persons. Carbon footprint corresponds to the carbon dioxide amount emitted to the atmosphere with transportation, heating, energy consumption or the products used. According to Turkey Emission Inventory Report published in 2009, carbon footprint of one person in our country is 5.1 tonnes in average per year. The purpose of the project is to reduce this amount as much as possible. Carbon Neutralization Certificate will be sent to participants via e-mail. www.facebook.com/filliboya

01.09.2011 Klass Dergisi

29.07.2011 Radikal

Filli Boya
We humans can find a glass of water and drink it. We recover ourselves when we take a two hour nap in the shade. However, the situation is threatening for street animals. They cannot find water to drink. Many people, Tuba Ünsal being in the first place warn others in this regard via social communication networks such as Facebook and Twitter. They are reminded to put water cans on street corners. Animals living in my neighborhood are lucky in this regard. There are two big ornamental pools. I see that they can drink water from these pools. Of course, not all neighborhoods are like this. A cup of water you put on the street corner will help your day run smoothly. Meanwhile, Filli Boya has launched a good campaign for street animals. They donate 1 kilo of paint for every 20 invitation on Facebook and every 5 retweet on Twitter. I appreciate Ömür Gedik who organizes these projects through this page. We cannot make people paint exterior surfaces of their buildings in our village, Istanbul; at least animals will shelter in painted and clean places.

29.07.2011 Star Evim

Let's Color the Shelters
Shelters in which helpless and ownerless animals live will be painted and made clean and well-groomed thanks to the campaign which will last until 4th August through the facebook and twitter pages of Filli Boya www. facebook. com/FilliBoya and www.twitter.com/FilliBoyaFilli Boya will donate 1 kg paint to shelters for every five persons who fill in the campaign participation form on Facebook page of Filli Boya and share the campaign with 20 persons and who retweeted the campaign message published on the twitter page of Filli Boya. Let's Click!

25.07.2011 Sabah Günaydın

A Helping Hand from Virtual World Glasses Become Colourful with One Click
Journalist Ömür Gedik continues to work for street animals with Haçiko Association of which she is the founder. Fiili Boya realizes one more social responsibility project carried out with awareness of social sensitivity and social responsibility with Haçiko Association.

SHELTERS WILL BE CLEANER AND WELL-CARED With the campaign "Colorful Shelters with Filli Boya" organized on Facebook and Twitter pages of Filli Boya, shelters in which helpless and ownerless animals live will be painted and bring to a clean and well-cared situation with the support of all sensitive citizens and animal lovers. To achieve this, the only thing that Internet users will do is to click on "like" button through facebook.com/FilliBoya and on "follow" button twitter.com/FilliBoya from their personal accounts. Ömür Gedik draws attention with campaigns she organized for animals.

24.07.2011 Ekonomist

Shelters will be colored with Filli Boya

Filli Boya, will color shelters with the Association for Rescuing Animals From Desperation and Insouciance (HAÇİKO) established under the presidency of journalist Ömür Gedik. With the campaign "Colorful Shelters with Filli Boya" organized on the Facebook and Twitter pages of Filli Boya, shelters in which helpless and ownerless animals live will be painted with the support of animal lovers.

19.06.2011 Akşam Gazetesi

The most colorful Survivor will be selected

With the campaign carried out on the Facebook page of Filli Boya, Filli Boya will select The Most Colorful Competitor of Survivor Ünlüler Gönüllüler featured on ShowTV. The Most Colorful Competitor of Survivor which will be selected in the platform created on the Facebook page of Filli Boya will be announced on 24th June.

18.06.2011 Türkiye

Filli Boya is selecting the most colorful Survivor…

Filli Boya is selecting the most colorful competitor of Survivor Ünlüler Gönüllüler which is a popular competition featured on TV in the recent period with the campaign carried out on its Facebook page. The competitor will be selected by the followers of Filli Boya and the winner will be announced on 24th June.

05.06.2011 Akşam Gazetesi

Houses are colored with Filli Boya.

Color is one of the most important factors that affects your mood while spending time in your places Determine the colors of your bedroom, bathroom or kids room considering the atmosphere you want to create and then trust Filli Boya's color palette Malta and Amber colors of red and orange tones will give energy to your bedroom You can choose white, creme and off-white tones which make places look wide and spacious and you can prefer red tones such as rose, rose pink for kids room.

03.06.2011 Milliyet Emlak

Combines five characteristics for exterior surfaces

According to the statement of Filli Boya, AmphiSilan and AmphiSilan-W, which are the new generation exterior surface paints and which are said to have five main characteristics that top coat paints and coatings must have, have been released to the market. In the statement it is pointed out that today, selection of top coat paints and coatings for exterior surfaces is important for getting maximum performance from the exterior surface thermal insulation systems and the following are included: "For AmphiSilan and AmphiSilan-W exterior surface thermal insulation systems to be long-lasting, these products have all of the five main characteristics of top coat primer, coating and paint. Five main characteristics of the paint to be used on the exterior surface can be summarized as follows; ventilation, waterproofing, integration with the system, superior UV resistance and cleanliness of surfaces."

01.06.2011 Mimarlık Dekorasyon

Filli Boya; Exterior Surfaces are under Protection for Life with Amphisilan and Amphisilan-W!

Filli Boya, the leader of Turkish Paint industry offers 5 main characteristics that top coat paints and coatings must have with new generation exterior surface paints AmphiSilan and AmphiSilan-W and puts exterior surface under protection for a lifetime...

Filli Boya recommends high quality exterior surface paints with silicone, AmphiSilan and AmphiSilan-W which have been developed with perfect technology for protecting exterior surfaces for many years. Today, selection of top coat paints and coatings for exterior surfaces is important for getting maximum performance from the exterior surface thermal insulation systems. AmphiSilan which has photocatalytic characters and contains the performance criteria expected from a top coat paint for the ideal conditions of the thermal insulation system has been offered by Filli Boya since 2005 and it is the most ideal exterior surface thermal insulation system paint. AmphiSilan-W which is the new product of Filli Boya is distinguished as the most ideal exterior surface paint which performs resistance against mold, fungus and moss growth on thermally insulated building surfaces which are in forestry and humid regions in which the environmental conditions lead to moisture and frost. AmphiSilan and AmphiSilan-W contains the 5 main characteristics of top coat primers, coatings and paints such as Ventilation, Waterproofing, Integration with the System, Superior UV Resistance and Cleanliness of Surfaces for exterior surface thermal insulation systems to be long-lasting...

"Çınar Ağacı" ("Plane Tree") adapts the relationship between a grandmother and a grandson into a screenplay in a sentimental way. The movie will meet its audience on Friday, 18th March. The movie is written and directed by Handan İpekçi and produced by BKM Film. The countdown has started for the movie, "Çınar Ağacı". The movie in which theatre artist Celile Toyon and 5.5 years old Deniz Deha Lostar played the starring roles and Nurgül Yeşilçay, Suzan Aksoy, Hüseyin Avni Danyal, Ragıp Savaş, Settar Tanrıöğen, Jülide Kural, Ebru Özkan and Nejat İşler had important roles will come out on Friday, 18th March with 200 copies. The movie draws attention to the point where modern city life brought the family life through the frame of the relationship of retired teacher Mrs. Adviye, her four children and her grandsons. The trailer of the movie published on the Internet breaks rating records especially on the social networking sites. 5.5 years old actor Deniz Deha Lostar plays seven-year-old Barış in the movie.

22.02.2011 Sabah Günaydın

The Most Beautiful Room will be Selected

Photography contest "The Most Beautiful Place" organized by Filli Boya and opened to everyone who is interested in photography has started. Application period of the contest which aims to support the photography art will end on 15th April. The contest consists of three categories namely "The Most Beautiful Living Room", "The Most Beautiful Bedroom" and "The Most Beautiful Kids Room". You can apply to the contest with maximum three photographs. You can join the contest by sending an e-mail to yarisma@betek.com.trand you can have detailed information from www.filliboya.com.tr or 444 1 222.

09.02.2011 Akşam Newspaper

The most beautiful place contest by Filli Boya has started

Photography contest "The Most Beautiful Place" organized by Filli Boya and opened to everyone who is interested in photography is starting. The application period of the contest, which aims to support photography art and encourage those who are interested in photography and which is opened to everyone, regardless of professional or amateur, is 1st February 2011 - 15th April 2011. The contest consists of three categories namely "The Most Beautiful Living Room", "The Most Beautiful Bedroom" and "The Most Beautiful Kids Room". Photography lovers can apply to the contest with maximum 3 photographs. At the end of "The Most Beautiful Place" photography contest in which the competing photographs will be rated on Filli Boya web page and the photographs will compete mercilessly and which is organized by Filli Boya, the winner, the second place and third place winners will be awarded with 5000, 3000 and 1000 Liras, respectively. In addition to this, many surprise gifts will be given. The last application date for the photography contest of Filli Boya is 15th April. The winner takes 5000 Liras

03.02.2011 Sabah Emlak Mortgage

Photography contest "The Most Beautiful Place" is starting

The application period of the contest, which aims to support photography art and encourage those who are interested in photography and which is opened to everyone, regardless of professional or amateur, is 1st February 2011 - 15th April 2011. The contest consists of three categories namely "The Most Beautiful Living Room", "The Most Beautiful Bedroom" and "The Most Beautiful Kids Room". Photography lovers can apply to the contest with maximum 3 photographs. At the end of "The Most Beautiful Place" photography contest in which the competing photographs will be rated on Filli Boya web page and the photographs will compete mercilessly and which is organized by Filli Boya, the winner, the second place and third place winners will be awarded with 5000, 3000 and 1000 Liras, respectively. In addition to this, many surprise gifts will be given. You can send e-mail to yarisma@betek.com.tr for joining The Most Beautiful Place Photography Contest of Filli Boya. Moreover, you can easily get detailed information regarding the contest and access participation rules from www.filliboya.com.tr and Filli Boya Call Center number of which is 444 1 222. Results of The Most Beautiful Place Photography Contest of Filli Boya will be announced on 6th May 2011.

01.01.2011 Ekoiq Magazine

Fuel Saving with Filli Boya

In our houses, we consume energy which is worth 14 billion Dollars per year on a global scale for heating purposes only. More than half of this consumed energy is lost because of the heat transfer through the uninsulated walls. Because of the unnecessary emission of chimney gases to atmosphere, both environmental pollution increases and global warming is triggered. Whereas, if the thermal insulation is properly applied, it is possible to save 50% of fuel. With this saving, the cost of insulation can be amortized within 2 or 3 years. Capatect Thermal Insulation System which is released to the market by Filli Boya offers both aesthetics and endurance. Fiili Boya promises that Capatect Dalmaçyalı Thermal Insulation Plates have 20% higher insulation strength compared to its equivalents with the "Ideal Carbon Content" within its structure. Moreover, it eliminates the problems such as moisture and mold by allowing buildings to breathe.

01.01.2011 Alligator Design Magazine

Alligator Magic Layer

Alligator offers wall coverings with special texture supported by different application techniques and solutions for those who seek for creative solutions in interior places. Places revive again with different motives of Alligator Magic Layer wall coverings from classic to modern. Alligator Magic Layer wall coverings are different, attractive and high quality decoration alternatives for your walls and ceilings. Different reflections and textures can be obtained by painting Alligator Magic Layer wall coverings with Duchesse Satin, Arte and Decora which are Alligator products with special effects. Alligator, presents wall claddings with special textures supported by various application techniques and solutions for people that need creative solutions in interior spaces. Spaces come to life with the various patterns of Alligator Magic Layer wall cladding from classical to modern. Alligator Magic Layer wall cladding is a different, appealing and high quality decoration option. Different reflections and patterns can be created with an Alligator Magic Layer by painting them with Duchesse Satin, Arte and Decora; Alligator products with special effects.

01.01.2011 Fawori Design Magazine

Fawori Silky Interior Surface Paint with Silicone

Fawori Boya offers its new product "Fawori Silky Interior Surface Paint with Silicone" which will create a new trend within interior surface paints to the paint industry, experts and consumers. Fawori Silky Interior Surface Paint with Silicone makes places look more spacious and lighter thanks to its special pigment structure and texture reflecting the elegance of silk. It creates an utterly different atmosphere by bringing elegancy and delicacy to your living spaces with unique color alternatives in a short time. Fawori Boya introduced its new trend-setting product; Fawori Silikonlu İpek Interior Wall Paiyalıtımnt to paint sector, painter and consumers, Fawori Silikonlu ipek creates more lighted and spacious interiors thanks to its special pigment structure that reflects the compactness of silk and its texture. It brings elegance and style to your living spaces and creates a whole new atmosphere with its wide range of color alternatives

02.12.2010 Haber Türk

Increased the market share by offering package system in thermal insulation

In the foreign market of insulation where large and small companies operate in Turkey, instead of offering individual products, Fawori, thermal insulation brand, succeeded in increasing the share it gained from market with the package system from 2% to 7%. For the insulation industry, 2010 is an active year in which both supplies and demands grow mainly on the side of the end user. According to the explanation made by Fawori, the thermal insulation brand, considering the thermal insulation materials volumetrically, it is foreseen that the market will grow by approximately 20% and exceed 8 million cubic meters. In the explanation, it is stated that considering mainly the end user and the thermal insulation and jacketing systems of exterior surfaces developing in the insulation market, it can be seen that plates comprise approximately 20% of the thermal insulation market. In the explanation it is pointed out that in this segment the growth exceeded the 35% levels and reached a market growth of 38 million square-meters. It continues with the following statements: "In our country the thicknesses are less than the European standards. When we consider as total square-meter we can say that Turkey is the second biggest market in Europe after Germany. In terms of the turnover of the market, all products forming the system (thermal insulation plate, plaster, adhesive, paint, coating and profile) reach 500 million Liras in total as the factory cost; they reach approximately 1.2 billion Liras exclusive of VAT when we add costs arising from dealers, applications and experts." In the explanation, it is stated that the biggest part of the foreign insulation market in Turkey consists of many companies which have small shares. The following is also stated: "An important part of these tries to sell individual products of the system instead of the system solutions. Fawori both produces compatible high quality products and forms a service infrastructure which supports sales channels by the broad distribution network. In this sense, Fawori raised its market share from 2% to 7% this year thanks to the package system."

Betek facilities which are the guarantee of the range and quality of products of the brand Fawori was granted the "Investment of the Year" prize. In the "Insulation Industry Performance Awards" held for the 7th time this year by Yalıtım Magazine, Betek was granted an award in the category of "Investment of the Year". Betek passed the reader vote and selection committee evaluation successfully with the investment of Europe's biggest and modern EPS, thermal insulation systems and construction chemicals with full-automation equipped with the latest technology of 30 million Euro which was completed in 2009 for the insulation industry of Turkey.

PRODUCES IN ONE FACILITY Betek has become the first company which produces all main components of thermal insulation systems offered to the industry from thermal insulation plate to plaster adhesive, top coating and paint with this facility. Thanks to Europe's most modern facility, which was awarded the Investment of the Year prize, Betek made the production of the thermal insulation systems of all brands of the group possible; especially Fawori, which is one of the most important ones, Fawori in maximum quality and service standard and offering them to custormers. This was made possible by providing all services from production to R&D and quality control above standards.

01.12.2010 Ev Bahçe Magazine

Protect your Budget

Filli Boya offers color suggestions special to winter to those who want to color their living spaces and change colors of their walls in these days when cold winter days are approaching. Moreover, it provides an opportunity to find a solution and make savings for those who want to reduce the heating costs with the thermal insulation system. The brand's Capatect Dalmaçyalı Thermal Insulation Plates which have different apparence with their spot patterns take your building under protection like a shield. Capatect Dalmaçyalı Thermal Insulation Plates have been first put on the market by Filli Boya across the world and all rights belong to Betek Boya ve Kimya Sanayi A. Ş. With the ideal carbon rate within their structure, they have 20% better thermal insulation compared to their equivalents.

17.11.2010 Bugün Home-Decoration Supplement

Color Recommendations Special for Winter

During these bleak and blue autumn days, you can make your living spaces warmer and more attractive with color strategies. Do not forget to use blue in bedrooms and red and dark yellow in living rooms

After sunny and lively summer days, dark, bleak and blue autumn is here. We try to find new ways to make our living spaces where we spend most of our time in winter months warmer and more attractive while taking our boots, colorful sweaters and jackets out of the closet.

You can begin to color your living spaces starting with your living room. You can create more comfortable and cheerful environments by preferring warm and light tones for your living rooms where you host your friends in long winter nights and where long and enjoyable conversations take place. Here are some tips for you from the expert of colors, Filli Boya...

You can place a comfortable, soft one person chair of orange, red or dark yellow tones on your relaxation corner established by arranging a part of your living room facing outside and you can place a small wooden table and a lamp shade which will lighten only this corner. Now you are ready, in the cold winter days, you can sip your coffee while reading the books which you could not allocate time to read in summer.

When it comes to kitchen where especially women enjoy spending much of their time, you can start from the curtains first. You can make room for your new curtains of off-white, beige or light yellow tones with colorful flower patterns which will allow the winter sun to enter your kitchen.

According to the size of your kitchen, you can place a natural wood table and chairs which will bring enthusiasm into your kitchen. You will feel like you are having a picnic in nature in every meal. Moreover, you can keep the spring weather in your kitchen with the kitchen cabinets of light tones which make you feel refreshed. Pale yellow tones like sun color, vivid green tones like lime green, orange tones like salmon and rose pink or lighter tones may be used in your kitchen. These colors evoke the feeling of being careful and prepared while they support creativity.

Calmness of blue cools you down You can prefer blue in your bedroom where no one wants to get out of their warm beds in weekends in especially cold winter days. With tens of different tones of blue, you can color your bedrooms and then calm down and have a good sleep after a busy day.

For example, you can select a darker tone of blue for the wall and you can prefer lighter tones for your bed cover, carpet and curtains. If you would like some more energy and dynamism in your bedroom, green pillows harmonious with blue can offer an elegant appearance.

17.11.2010 Hello Decor

For those who are bored with smooth paint…

Filli Boya opens doors of a different world where you can create unique places and change your living spaces with brand new Alpina Style series products. Alpina Style series offers limitless patterns, metallic reflections and textures like paintings which appear with your creativity and you can realize the brush strokes special for you in every look. It makes your living spaces special for you. Products of Alpina Style series consist of five different textures: Pearl, sandy metallic, wavy, marble and foil.

10.11.2010 Yeni Şafak Property Supplement

The closest paint expert is one click away

Filli Boya web site which allows visitors to reach information they need fast and uninterruptedly continues to facilitate the life for its visitors. Filli Boya brings paint experts close to you and saves you from the trouble of searching for a paint expert who can perform painting for you and who is reliable and an expert in painting. You can access to the web site by www.filliboya.com.tr and www.betek.com.tr; it brings the closest paint experts with Filli Boya Gold Card across our country to one click away. With this convenience provided to those who want to paint and change the color of their living spaces, reliable paint experts offer service diligently. It is enough for you to click on the "Closest Filli Boya Experts" section on Filli Boya's web site and enter the information on your province and district, interior or exterior paint request, the time interval at which you want to be contacted for reaching the reliable paint experts who have Filli Boya Gold Card… Filli Boya's web site through which visitors can reach information on paint, use of paint, technical details, products, product ranges and properties as well as the corporate information with no problems makes a strong impression on visitors with the rich content offered. On the web site there are pages special to paint experts and dealers. It is also possible to obtain information on the latest campaigns and watch Filli Boya commercials through the web site.

08.11.2010 Sabah Günaydın

Spend Colorful Winter Days at Home

Liven your home with some small and colorful touches in bleak winter months. Applying the proper color to the proper room will keep the energy of life in your house high. If you are overcome by melancholy in winter, you can enliven you atmosphere with proper color selections which can change the atmosphere of your house. Filli Boya makes some recommendations about using colors in proper places in such a manner that they will have the proper effect.

Warm Colors

The famous paint brand recommends you to furnish a part of your living room facing outside as a relaxation corner and definitely color this part by warm tones such as yellow, orange, red. A one person comfortable wingback chair and an elegant lampshade can complete your corner. In the kitchen, curtains with lighter tones should be used to allow the sun to enter inside. Colorful, flower patterned curtains will brighten your kitchen. Pastel tones such as pale yellow, lime green and salmon will be proper selections for the walls of your kitchen.

Green for Dynamism

Your bedroom where blue tones will be used will calm you down and allow you to have a good sleep. You should use darker tones on walls and select babyish blue tones for your carpets. For dynamism in the room, you can use green accessories.

08.11.2010 Sabah Günaydın

Spend Colorful Winter Days at Home

Liven your home with some small and colorful touches in bleak winter months. Applying the proper color to the proper room will keep the energy of life in your house high. If you are overcome by melancholy in winter, you can enliven you atmosphere with proper color selections which can change the atmosphere of your house. Filli Boya makes some recommendations about using colors in proper places in such a manner that they will have the proper effect.

Warm Colors

The famous paint brand recommends you to furnish a part of your living room facing outside as a relaxation corner and definitely color this part by warm tones such as yellow, orange, red. A one person comfortable wingback chair and an elegant lampshade can complete your corner. In the kitchen, curtains with lighter tones should be used to allow the sun to enter inside. Colorful, flower patterned curtains will brighten your kitchen. Pastel tones such as pale yellow, lime green and salmon will be proper selections for the walls of your kitchen.

Green for Dynamism

Your bedroom where blue tones will be used will calm you down and allow you to have a good sleep. You should use darker tones on walls and select babyish blue tones for your carpets. For dynamism in the room, you can use green accessories.

01.11.2010 Ev Bahçe Magazine

If You are Looking for a Paint Expert…

One of the leader brands in paint industry, Filli Boya brings paint experts close to you and saves you from the trouble of searching for a paint expert who can perform painting for you and who is reliable and an expert in painting. You can access to the web site by www.filliboya.com.tr and www.betek.com.tr it brings the closest paint experts with Filli Boya Gold Card across our country to you. With this service provided to those who want to change the color of their living spaces, reliable paint experts offer service diligently.

01.11.2010 Yalıtım Magazine

There must be a Standard also for Insulation Products

Betek Insulation Group Assistant General Manager Gülay Dindoruk: "There must be a Standard also for Insulation Products" Betek Insulation Group Assistant General Manager Gülay Dindoruk who thinks that in Turkey, standards regarding the increase of insulation applications is on the agenda until today says; "These standards should be discussed also for the future but in the meantime, there must be standard for the system and products. " . . Betek which has started operating in the insulation industry in 2003 develops its works in this industry increasingly. The company has been awarded with the Investment of the Year prize in Insulation Industry Performance Awards with Gebze II Facilities which commenced operations on February, 2009 and in which the insulation products and construction chemicals of the group are produced. The company also supports the development of the industry by trainings and awareness campaigns. Betek Insulation Group Assistant General Manager Gülay Dindoruk who says that Betek performs effective works with brands of Filli Boya Insulation and Filli Boya Construction Chemicals adds "We provide service with Capatect thermal insulation systems for exterior thermal insulation systems and construction chemicals which we produce in this facility to the insulation industry." Dindoruk explains the Betek's entrance to the insulation industry as follows: "An investment in this field was essential for Turkey in a period in which the awareness on energy efficiency has risen. It was important for obtaining support from big and strong companies for this industry and providing proper materials to the industry. Betek saw this need and considered works in this industry as a social responsibility project of Filli Boya instead of trade and worked through this regard. On the other hand, one of the specializations of German Caparol Group which is a partner of Betek is thermal insulation. It is one of the most strong companies which has the greatest market share in the insulation industry in Germany. Therefore, we have an international accumulation as know-how and knowledge. We realized the needs of the market and used our knowledge; we decided to work more efficiently in the field of insulation." She adds: "The activities of Filli Boya regarding thermal insulation are increasing day by day. Both activities in the market and its share within the group are increasing. The paint is certainly an important field; however, it does not grow as fast as the insulation industry. Now we have a market share up to 20% in the thermal insulation. Insulation-construction chemicals consist a share of 15% as turnover within Filli Boya. We believe that this share amount will increase in the future. We shape our structure within company as to serve this industry both with our production capacities, personnel structure and organizational infrastructure. " "Potential of the insulation market in Turkey is quite high. Stock of uninsulated buildings is high in Turkey. Insulation is necessary also in terms of the energy saving. Figures up to 10 billion Liras are articulated in terms of the energy saving which will be made by insulation. We can say that the aforementioned figures are much bigger when heating and cooling are considered together. The fact is that this potential will rise faster once the Regulation of Energy Performance in Buildings enters into force. " Number of our strong competitors should increase "Both companies like us and associations worked and continue to work efficiently for the market growth. As the market grows, we still have not set the infrastructure of the quality service which we should provide as the industry. Since it is a "growing market", there are many producers who want to have a share from this. But unfortunately, not every infrastructure is capable to provide this service. We see that this business is carried out or more precisely, this business is claimed to be carried out sometimes with incorrect technical information, incorrect product ranges and sometimes with improper adhesives, chemicals and plates Since the end users do not have enough knowledge, they are not competent and they do not have the knowledge to select the right product. This situation is actually a disadvantage for the industry. Therefore we have to train both the industry and end users substantially. Demands should be aimed at the quality. Thus, works of bigger companies and associations are important. If companies like us can put the proper materials and the system with the proper operator on the market across Turkey, we will receive the demands regarding this aspect. For achieving this, the number of our strong competitors should increase. I always support the increase of quality competition, because, as the quality competition increases, unqualified development within market can be restrained. This is important in terms of both the economic interests of Turkey and the efficient development of the industry." Operators should be trained "There are standards for the thermal insulation in Turkey but these standards are not for the quality of the material. Until today, standards for increasing the insulation applications are discussed. These should be discussed also for the future. But in the meantime, there must be standard for systems and products. Operators should be trained and demands should be increased in this regard. Since we produce all of our systems by ourselves with our knowledge gained abroad, we have these standards. We try to explain this as far as possible." "Approximately 7 thousand experts have been trained since 2003 in RMI Institution within our company. We plan to increase this number in forthcoming periods. Because, no matter how good the systems are, proper insulation should be applied by proper methods. Therefore, we also work through this regard. On the other hand, we expect more effective inspections." Brands. . . "Betek operates as a holding structure. We are partners in production but when you look at the market, we have brands which address several different customer segments. Fiili Boya is the biggest among them. With Filli Boya, we try to provide service with a structure which addresses especially the end user, has strong penetration and which spreads to every point of Turkey. We provide service mainly with Capatect thermal insulation systems and Fiili Boya Construction Chemicals. Apart from these, we have Alseco which is a strong brand also in other countries. Alseco mainly addresses new projects which we provide one to one service from design works to the end of the project and in which we cooperate with architects and building contractors. We offer service with Fawori Thermal Insulation Systems under our brand of Fawori. We have formed a simple but effective structure in which we provide service for broad retail distribution from wholesalers in Fawori Thermal Insulation Systems. We improve as a quality but accessible system which will take the place of the fast growing market. With Alligator Thermal Insulation Systems, we provide different insulation systems which are for design and details of which were improved. " Dealership System "When our biggest and strongest brand, Filli Boya is considered, we provide service in 7 regions of Turkey with our structure which divided as 16 district offices. We have approximately 3000 dealers within this structure. Of course not all our dealers work in the field of insulation. We work with almost 500 dealers which serve in the field of insulation in more detail and more closely. This number increases day by day. We strive to make our dealers have "applying dealer" identity as far as possible. We exchange information and conduct trainings from the bidding stage to the stages of selecting the product which will be used and the application method in a continuous basis. These training programs continue consistently. The market and products are improving and different issues arise in competition. Information regarding these should be shared with others persistently." Production Manager of Betek Insulation Group, Tolga Sarı: "Sustainability of Quality Standards is Essential" Production Manager of Betek Insulation Group, Tolga Sarı who gave us information on Gebze II Facilities in which insulation and construction chemicals of Betek are produced states the following regarding the facility: "Betek Gebze II production facilities are one of the well-conceived, best designed facilities with high capacity both across Turkey and Europe. The facility has been planned, designed and then put into practice according to a prospective sales and development projection. We solidified this claim with the "Investment of the Year" prize we have been awarded with in Insulation Industry Performance Awards in 2009." "Total investment of Gebze II facilities reached 30 million Euros. The facility has been constructed on an area of approximately 48 thousand square-meters, 40 thousand square-meters of which is enclosed. Production at high tonnage is not important alone, sustainability of quality standards is also an essential selection criterion for the market. If your technological facilities are not available, it is hard for you to make production at the same quality standard. Technologic infrastructure in this facility is based on the philosophy of the sustainability of the quality standard of the product. Technologically, we broke new grounds regarding our industry in this facility. " "We have 4 separate production facilities as Insulation Group Production Facilities. Two of them are Dry Mortars Production Facility and EPS Production Facility in Gebze II production facilities. Dry Mortars Production Facility is a highly technological facility which has the production capacity of 240 thousand tones/year. EPS production facility is a facility equipped with the state-of-art technology and in which our plates known as Dalmaçyalı and other plate types are produced. Apart from these, we produce exterior surface decoration profiles and decorative exterior surface material, Elastic Brick which is widely known in Europe yet little known in Turkey.

01.11.2010 Yalıtım Magazine

There must be a Standard also for Insulation Products

Betek Insulation Group Assistant General Manager Gülay Dindoruk: "There must be a Standard also for Insulation Products" Betek Insulation Group Assistant General Manager Gülay Dindoruk who thinks that in Turkey, standards regarding the increase of insulation applications is on the agenda until today says; "These standards should be discussed also for the future but in the meantime, there must be standard for the system and products. " . . Betek which has started operating in the insulation industry in 2003 develops its works in this industry increasingly. The company has been awarded with the Investment of the Year prize in Insulation Industry Performance Awards with Gebze II Facilities which commenced operations on February, 2009 and in which the insulation products and construction chemicals of the group are produced. The company also supports the development of the industry by trainings and awareness campaigns. Betek Insulation Group Assistant General Manager Gülay Dindoruk who says that Betek performs effective works with brands of Filli Boya Insulation and Filli Boya Construction Chemicals adds "We provide service with Capatect thermal insulation systems for exterior thermal insulation systems and construction chemicals which we produce in this facility to the insulation industry." Dindoruk explains the Betek's entrance to the insulation industry as follows: "An investment in this field was essential for Turkey in a period in which the awareness on energy efficiency has risen. It was important for obtaining support from big and strong companies for this industry and providing proper materials to the industry. Betek saw this need and considered works in this industry as a social responsibility project of Filli Boya instead of trade and worked through this regard. On the other hand, one of the specializations of German Caparol Group which is a partner of Betek is thermal insulation. It is one of the most strong companies which has the greatest market share in the insulation industry in Germany. Therefore, we have an international accumulation as know-how and knowledge. We realized the needs of the market and used our knowledge; we decided to work more efficiently in the field of insulation." She adds: "The activities of Filli Boya regarding thermal insulation are increasing day by day. Both activities in the market and its share within the group are increasing. The paint is certainly an important field; however, it does not grow as fast as the insulation industry. Now we have a market share up to 20% in the thermal insulation. Insulation-construction chemicals consist a share of 15% as turnover within Filli Boya. We believe that this share amount will increase in the future. We shape our structure within company as to serve this industry both with our production capacities, personnel structure and organizational infrastructure. " "Potential of the insulation market in Turkey is quite high. Stock of uninsulated buildings is high in Turkey. Insulation is necessary also in terms of the energy saving. Figures up to 10 billion Liras are articulated in terms of the energy saving which will be made by insulation. We can say that the aforementioned figures are much bigger when heating and cooling are considered together. The fact is that this potential will rise faster once the Regulation of Energy Performance in Buildings enters into force. " Number of our strong competitors should increase "Both companies like us and associations worked and continue to work efficiently for the market growth. As the market grows, we still have not set the infrastructure of the quality service which we should provide as the industry. Since it is a "growing market", there are many producers who want to have a share from this. But unfortunately, not every infrastructure is capable to provide this service. We see that this business is carried out or more precisely, this business is claimed to be carried out sometimes with incorrect technical information, incorrect product ranges and sometimes with improper adhesives, chemicals and plates Since the end users do not have enough knowledge, they are not competent and they do not have the knowledge to select the right product. This situation is actually a disadvantage for the industry. Therefore we have to train both the industry and end users substantially. Demands should be aimed at the quality. Thus, works of bigger companies and associations are important. If companies like us can put the proper materials and the system with the proper operator on the market across Turkey, we will receive the demands regarding this aspect. For achieving this, the number of our strong competitors should increase. I always support the increase of quality competition, because, as the quality competition increases, unqualified development within market can be restrained. This is important in terms of both the economic interests of Turkey and the efficient development of the industry." Operators should be trained "There are standards for the thermal insulation in Turkey but these standards are not for the quality of the material. Until today, standards for increasing the insulation applications are discussed. These should be discussed also for the future. But in the meantime, there must be standard for systems and products. Operators should be trained and demands should be increased in this regard. Since we produce all of our systems by ourselves with our knowledge gained abroad, we have these standards. We try to explain this as far as possible." "Approximately 7 thousand experts have been trained since 2003 in RMI Institution within our company. We plan to increase this number in forthcoming periods. Because, no matter how good the systems are, proper insulation should be applied by proper methods. Therefore, we also work through this regard. On the other hand, we expect more effective inspections." Brands. . . "Betek operates as a holding structure. We are partners in production but when you look at the market, we have brands which address several different customer segments. Fiili Boya is the biggest among them. With Filli Boya, we try to provide service with a structure which addresses especially the end user, has strong penetration and which spreads to every point of Turkey. We provide service mainly with Capatect thermal insulation systems and Fiili Boya Construction Chemicals. Apart from these, we have Alseco which is a strong brand also in other countries. Alseco mainly addresses new projects which we provide one to one service from design works to the end of the project and in which we cooperate with architects and building contractors. We offer service with Fawori Thermal Insulation Systems under our brand of Fawori. We have formed a simple but effective structure in which we provide service for broad retail distribution from wholesalers in Fawori Thermal Insulation Systems. We improve as a quality but accessible system which will take the place of the fast growing market. With Alligator Thermal Insulation Systems, we provide different insulation systems which are for design and details of which were improved. " Dealership System "When our biggest and strongest brand, Filli Boya is considered, we provide service in 7 regions of Turkey with our structure which divided as 16 district offices. We have approximately 3000 dealers within this structure. Of course not all our dealers work in the field of insulation. We work with almost 500 dealers which serve in the field of insulation in more detail and more closely. This number increases day by day. We strive to make our dealers have "applying dealer" identity as far as possible. We exchange information and conduct trainings from the bidding stage to the stages of selecting the product which will be used and the application method in a continuous basis. These training programs continue consistently. The market and products are improving and different issues arise in competition. Information regarding these should be shared with others persistently." Production Manager of Betek Insulation Group, Tolga Sarı: "Sustainability of Quality Standards is Essential" Production Manager of Betek Insulation Group, Tolga Sarı who gave us information on Gebze II Facilities in which insulation and construction chemicals of Betek are produced states the following regarding the facility: "Betek Gebze II production facilities are one of the well-conceived, best designed facilities with high capacity both across Turkey and Europe. The facility has been planned, designed and then put into practice according to a prospective sales and development projection. We solidified this claim with the "Investment of the Year" prize we have been awarded with in Insulation Industry Performance Awards in 2009." "Total investment of Gebze II facilities reached 30 million Euros. The facility has been constructed on an area of approximately 48 thousand square-meters, 40 thousand square-meters of which is enclosed. Production at high tonnage is not important alone, sustainability of quality standards is also an essential selection criterion for the market. If your technological facilities are not available, it is hard for you to make production at the same quality standard. Technologic infrastructure in this facility is based on the philosophy of the sustainability of the quality standard of the product. Technologically, we broke new grounds regarding our industry in this facility. " "We have 4 separate production facilities as Insulation Group Production Facilities. Two of them are Dry Mortars Production Facility and EPS Production Facility in Gebze II production facilities. Dry Mortars Production Facility is a highly technological facility which has the production capacity of 240 thousand tones/year. EPS production facility is a facility equipped with the state-of-art technology and in which our plates known as Dalmaçyalı and other plate types are produced. Apart from these, we produce exterior surface decoration profiles and decorative exterior surface material, Elastic Brick which is widely known in Europe yet little known in Turkey.

24.08.2010 Yeni Asır

Filli Boya and AKUT to paint 78 schools

Filli Boya continues its support activities carried out with awareness of social responsibility. The Company ranks among the supporters of the “Akut, Hand in Hand with Anatolia” project carried out by the Search and Rescue Association (AKUT) and contributes to the painting of 78 schools. In the activity, 30 schools in Islahiye, a town of Gaziantep; 1 school in Yavuzeli, a town of Gaziantep; 15 schools in Doğanşehir, a town of Malatya and 32 schools in Battalgazi, a town of Malatya will be painted and in total, 78 schools will start their new school year in healthy and modern conditions. An area of 238,270 square-meter at 78 schools where 15,000 students receive education will be painted. School principals, teachers and students’ parents who stated that they were very pleased that their schools are taken to maintenance, conveyed their thanks to Filli Boya and AKUT for their contributions and stated that they expect these works to set an example for other companies.

21.08.2010 Milliyet

78 schools prepare for the new education year by being colored

Filli Boya continues its support activities carried out with awareness of social responsibility. Filli Boya ranked among the supporters of the “Akut, Hand in Hand with Anatolia” project carried out by the Search and Rescue Association (AKUT) and took steps in the project with the painting of 78 schools. Thanks to the work carried out in the field of education through the support of Filli Boya; 30 schools in Islahiye, Gaziantep; 1 school in Yavuzeli, Gaziantep; 15 schools in Doğanşehir, Malatya and 32 schools in Battalgazi, Malatya will be painted, and in total, 78 schools will start their new school year in newly painted classrooms. A total of 15,000 students will receive education. As part of the project carried out in order to provide students with better conditions of education, an area of 238,270 square-meters across 78 schools where 15,000 students receive education will be painted. The education community is pleased that the schools will be painted and wants to see these activities continue. Filli Boya plans to continue carrying out social responsibility projects that are realized in order to contribute to society and modern education, in the coming terms.

12.07.2010 Para Magazine

Filli Boya launched e-invoice system

Filli Boya submitted an application to the e-invoice system of the Ministry of Finance. With the e-invoice made out via the portal of the Ministry of Finance, Filli Boya became the first firm that has made out an e-invoice throughout Turkey. By moving all the invoice procedures to the e-invoice system of the Ministry of Finance Filli Boya aims to contribute to the saving of resources in our country and to serve better its dealerships.

05.07.2010 Ekonomist

New colors from Filli Boya

The Alpina Coloring System, which is offered with 144 color alternatives by the important brand of the paint industry, Filli Boya, has been improved and put on the market. The system which ensures that water based interior surface paints are colored with the desired tone consists of 1500 colors instead of 144. There are a total of 24 colour tubes available in the ARS-Pro System, four of which are new, which can be mixed together to achieve many different color tones.

02.06.2010 Radikal

The trend determined the super brands

Turkey's super brands, determined every two years, were selected. For the first time this year, Ağaoğlu, Acıbadem Group, İstinye Park Shopping Center and TAV ranked among the 117 brands determined by the measurements of the Superbrands, Selection Committee and Nielsen. Newspapers and televisions were excluded from the super brand category for Turkey SATFİYE YUVA KİREÇCİ İSTANBUL - Türkiye's super brands were determined one more time. For the first time this year, brands such as Ağaoğlu, Acıbadem Group, İstinye Park Shopping Center and TAV ranked among the 117 brands determined by the measurements of Superbrands, Selection Committee consisting of the leading persons from the business world and Nielsen. Newspapers and televisions were excluded from the super brand category for Turkey. Many big companies which were on the list in the previous period could not make the category of Super Brand. In the selection of super brands, the company's technology, investments, labor quality, creativity, investment in branding and brand continuity, contribution to social responsibility projects, environmental sensitivity, compliance to ethical values and place in the tax brackets are important as well as its size. The selection is made every two years. It was delayed one year because of the crisis in 2009. Superbrands make this selection in 86 countries across world. The Turkish section of Superbrands determined 1046 brands at the first stage. The decision committee consisting of "Leaders of the industry" selected 306 of these 1046 brands. Nielsen Consumer Research Group performed measurements for 306 brands which entered the short list under different categories. Business Development Manager of Nielsen, Ebru Usta Canbulan said "Evaluations were made by using a scale of 100 within 18-56 year old 1635 women and men from all SES groups in Istanbul, Ankara and İzmir. Then, 117 of these 306 brands were selected considering both the data of Nielsen and the evaluations made by leaders of the industry." Turkey representation of Superbrands Dilek Koç Etike said "Different brands in many fields from service industry to communication, from food, financial services, cleaning and personal care products to technology products, were involved in the superbrand research. Among these 117 brands which were determined as superbrands there are different brands from many industries." Koç Etike specified that considering the order on the basis of the industry, brands in food industry were at the forefront; "Finance and banking industry followed the food industry. Technology and GSM industry were also at the forefront. The most interesting result in the research was that Turkish people did not give up their "Yeni Rakı" despite the new brands entered into the market. Consumers care Dilek Koç Etike stated that superbrand selection was important for consumers; "It is also important in terms of the brand recognition. Superbrands operate in 86 countries across world. We made Superbrand selections in 2005 and 2007 in Turkey. In general, this selection is made in every two years but this time a three year delay was chosen due to the crisis. The next superbrand will be determined in 2012." Dilek Koç Etike gave information on the selection committee and added; "Leading persons from the business world were involved in this committee. However, the most important criterion when making selection was as follows. No one could vote for his/her own company or industry. This is important in terms of the objectivity of the voting."

Turkey's superbrands have been selected. As a result of the survey performed among 1635 consumers by Nielsen and the selection committee of Superbrands which operate in 86 countries, 117 brands have been selected as "Superbrands". Turkey Representative of Superbrands, Dilek Koç said that brands in food industry were placed on the top, finance and banking industry were ranked as second and technology and GSM industries were ranked as third. According to the information obtained, at first a list containing 1046 companies was made as per the Superbrands criteria. 306 brands from the aforementioned list were selected as a result of the voting performed among the selection committee of 14 persons including the top managers of leading companies of Turkey. At the last stage, these 306 brands were evaluated by using the face to face survey method within 18-56 year old 1635 persons from all social groups in İstanbul, Ankara and İzmir by Nielsen. What is Superbrand?

A brand which offers emotional or physical advantages, that consumers desire, know and want to have for a fee consciously or unconsciously, at a higher rate than the other brands is called "Superbrand".

01.06.2010 Instyle Home

Special for You

Filli Boya's Alpina Style series products which give a new impulse to places consist of 5 different textures including simple but effective Pearl texture, attractive Sandy Metallic, dynamic Wavy texture, sage and mature Marble texture and the source of magnificence Foil. Moreover, it is possible to use the same product on paintable coatings on interior surfaces.

01.06.2010 Instyle Home

Special for You

Filli Boya's Alpina Style series products which give a new impulse to places consist of 5 different textures including simple but effective Pearl texture, attractive Sandy Metallic, dynamic Wavy texture, sage and mature Marble texture and the source of magnificence Foil. Moreover, it is possible to use the same product on paintable coatings on interior surfaces.

30.05.2010 Bugün Newspaper

EXCELLENT PERFORMANCE IN SYNTHETIC PAINT WITH CAPAROL TRIMAXX SERIES THIS SERIES INCLUDES 5 DIFFERENT TYPES

LUX GLOSS SYNTHETIC PAINT: Highly wipe clean silicone resin based top coat paint with high covering ability and whiteness which does not contain aromatic solvent and lead, free of disturbing odors occurring during and after application, performs maximum resistance against yellowing scratches . SILKY MATTE SYNTHETIC PAINT: Silicone resin based, wipe clean, half-matte (silky matte) synthetic interior top coat paint with high covering ability and whiteness which does not contain aromatic solvent and lead, and free of disturbing odors occurring during and after application. MATTE SYNTHETIC PAINT: Silicone resin based, matte, decorative interior top coat paint which does not contain aromatic solvent and lead, is free of disturbing odors occurring during and after application. SYNTHETIC PRIMER: Alkyd resin based primer paint with high covering capacity which does not contain lead and aromatic solvent. ANTIRUST: Caparol TriMaXX Antirust is a silicone resin based, air dried primer paint with high ability of rust prevention. Paint has an important role in home decoration. Consumers try to harmonize the color of their walls with their furniture when changing them or they change the color of the walls with the furniture. Colors in houses were renewed every 4-5 years in the past; however today, people change colors in their living spaces every year to be up to date. In such a situation, paint brands put new products on the market one after another. The competition in the market starts to heat-up, especially with the summer. HIGH PERFORMANCE Within this scope, Filli Boya which has an important place in the market, took the advantage of German Caparol's developed TPS - Triple Protection System technology and offered long lasting "Caparol TriMaXX Synthetic Series" with maximum resistance to the industry and consumers. "Caparol TriMaXX Synthetic Series", which was developed with new methods different from conventional synthetic paints, provides high performance for synthetic paints thanks to the new binders and Silicone Alkyd Technology. NOT HARMFUL FOR SKIN "Caparol TriMaXX Synthetic Series", which is a demonstration of Filli Boya’s awareness to human health and environment contains no "lead" as well as its components and "aromatic solvent" that are known as very harmful for human metabolism. Caparol TriMaXX Synthetic Series, offering a professional approach to Synthetic Paints and the most durable results against both laboratory conditions and real climate conditions thanks to its unique resistance, has a wide range of products for various usage areas.

EXCELLENT PERFORMANCE IN SYNTHETIC PAINT WITH CAPAROL TRIMAXX SERIES THIS SERIES INCLUDES 5 DIFFERENT TYPES "Caparol TriMaXX Synthetic Series" consists of 5 products which ensure a long term, strong protection on walls, metal and wood interior surfaces. LUX GLOSS SYNTHETIC PAINT: Highly wipe clean silicone resin based top coat paint with high covering ability and whiteness which does not contain aromatic solvent and lead, free of disturbing odors occurring during and after application, performs maximum resistance against yellowing scratches . SILKY MATTE SYNTHETIC PAINT: Silicone resin based, wipe clean, half-matte (silky matte) synthetic interior top coat paint with high covering ability and whiteness which does not contain aromatic solvent and lead, and free of disturbing odors occurring during and after application. MATTE SYNTHETIC PAINT: Silicone resin based, matte, decorative interior top coat paint which does not contain aromatic solvent and lead, is free of disturbing odors occurring during and after application. SYNTHETIC PRIMER: Alkyd resin based primer paint with high covering capacity which does not contain lead and aromatic solvent. ANTIRUST: Caparol TriMaXX Antirust is a silicone resin based, air dried primer paint with high ability of rust prevention. Paint has an important role in home decoration. Consumers try to harmonize colors of walls with their furniture when changing them or they change colors of walls with the furniture. Colors in houses were renewed every 4-5 years in the past; however today, people change colors in their living spaces every year to be up to date. In such situation, paint brands put new products on the market one after another. The competition in the market starts to heat-up especially with the summer. HIGH PERFORMANCE Within this scope, Filli Boya which has an important place in the market took the advantage of German Caparol's developed TPS - Triple Protection System technology and offered long lasting "Caparol TriMaXX Synthetic Series" with maximum resistance to the industry and consumers. "Caparol TriMaXX Synthetic Series", which was developed with new methods different from conventional synthetic paints, provides high performance for synthetic paints thanks to the new binders and Silicone Alkyd Technology. NOT HARMFUL FOR SKIN "Caparol TriMaXX Synthetic Series", which is a demonstration of Filli Boya’s awareness to human health and environment contains no "lead" as well as its components and "aromatic solvent" that are known as very harmful for human metabolism. Caparol TriMaXX Synthetic Series, offering a professional approach to Synthetic Paints and the most durable results against both laboratory conditions and real climate conditions thanks to its unique resistance, has a wide range of products for various usage areas.

30.05.2010 Para

Change your sense of paint

Filli Boya changes your conception of alternative paints with Alpina Style series. Alpina Style series offers limitless patterns, metallic reflections and textures like paintings which appear with your creativity and you can realize the brush strokes special for you in every look. It offers special living spaces for you. Alpina Style offers five different textures including pearl, sandy metallic, wavy, marble and foil. With 10 different application tools, it is possible to achieve different patterns and textures.

01.05.2010 Ev Bahçe

1500 Colors

Turkey's first and the most preferred coloring system, Alpina Coloring System which ensures that water based interior surface paints are colored with the desired tone consists of 1500 colors instead of 144! Alpina Coloring System which has been offered with 144 color alternatives by Filli Boya has been renewed and improved. www.betek.com.tr

Creative Places

Filli Boya changes your conception of alternative paints with brand new Alpina Style series products with which you can create enjoyable places and diversify your living spaces. You can access detailed information, application videos regarding Alpina Style and Filli Boya dealers through www.alpinastyle.com

01.05.2010 Maison Francais

For those who seek diversity

Alpina Style series offers limitless patterns, metallic reflections and textures like paintings which appear with your creativity and you can realize the brush strokes special for you in every look. It makes your living spaces special for you. www.alpinastyle.com

30.04.2010 Star Newspaper

Prevents mold, moisture and cracks

Buildings are taken under protection as a shield with the application of Filli Boya's Capatect Dalmaçyalı insulation system

Thus, materials having an esthetical appearance from the outside are protected against bad weather conditions thanks to the endurance of the system. Moreover, since it consists of products produced in accordance with the European standards, it provides 20% more durability with the products which contain carbon. With materials which allow surfaces to breath, both formation of mold, moisture and humidity and fractures which may form on exterior surfaces are prevented. It ensures that surfaces get less wet and dry faster. It has different colors and patterns With exterior surface paints and coatings with different patterns and colors, the exterior surface of the building is renewed and reached an aesthetical appearance and thanks to the water repellency and resistant structure against contamination, it becomes long-lasting. Plates can be produced in different types and densities in thermal insulation factories. Insulation materials are produced with a special dosing system applied only in pharmaceutical plants. For people who will perform the insulation application to have necessary knowledge and skills regarding this job, all implementers are subject to a certificate program which is certified by Ministry of National Education and conforms to European Union Vocational Education Development Project (MEGEP). Keep your home warm in winter and cool in summer Are you worried about spending the first winter in your own home in which you take great enthusiasm? You are not peaceful at all. Your home is so cold that it’s just like outside! Apparently, summer will be very hot as well. This is what they call thermal insulation problem. But the solution is easier than you think Do you only consider the windows, parquets and kitchen of the house you will own? Or is it enough for you to have a house which is close to the road, clean and big? If your answer is "Yes", then it means that something is missing. Because these cannot be enough for you to live a peaceful and comfortable life in your house. Even if your house is as big as you wish; if it is not warm enough, it is impossible for you to have the comfort you seek. How can moldy walls offer a pleasant appearance for you? If you would like to change the faded color of a wall or to make a kitchen cabinet, you should first solve the molding problem on walls. Because if you cannot solve this problem, it will always cause expense for you and you may have to spend a lot of money due to the primer. Then you should consider the thermal insulation as well as the pleasant appearance of your house and the properties you seek for. Thus, you can decrease your fuel invoice amount in winter and you may have a cooler environment inside your house without using an air conditioner in summer. Decrease your bill by half Thermal insulation application is one of the most important investments for houses and the price you will pay for this application provides 50% saving in terms of air conditioner in summer and fuel in winter. Thus, within three years you start to see positive impacts of this application. Since this system conforms to the exterior surface thermal insulation system standard, TS EN13499 and the product has been completed after lengthy work, it is guaranteed that you will have a proper insulation for many years. You have decided to get rid of this problem regarding heating. Then there will be only one problem you need to solve: To share your thoughts regarding thermal insulation with your neighbors in the building and decide for the insulation application together. The thermal insulation system application should be approved by building manager; this is the first thing to do. Then you can receive the relevant information from expert technical staff. For example, the insulation applied outside the walls using Capatect Dalmaçyalı insulation system of Filli Boya will reduce expenses and embellish your building. You have a chance to choose among different types of insulation materials.

29.04.2010 Bugün Gazetesi

New Alpina Style for those who get bored of Smooth Paint

Filli Boya opens doors of a different world where you can create unique places and change your living spaces with brand new Alpina Style series products. It changes your conception of alternative paints. "Alpina Style" series offers limitless patterns, metallic reflections and textures like paintings which appear with your creativity and you can realize the brush strokes special for you in every look. It makes your living spaces special for you. With Alpina Style series which give a new impulse to your places, you can choose unique textures and gleaming colors among a wide product range. You can access sample place images which will inspire you regarding the decoration of your living spaces, detail information on Alpina Style, application videos and Filli Boya dealers all around Turkey through www.alpinastyle.com

Products of Alpina Style series consist of 5 different textures

ALPINA STYLE PEARL TEXTURE You can bring the nobility of simple but impressively glittering pearl to your living spaces with various tones and patterns. With 10 different application tools, some of them have not been offered yet, it is possible to achieve different patterns and textures. In addition to colors named pearl white, crimson, gold, oil and dark green with metallic gloss, you have 64 different options with the coloring system. Starting to show glamorous reflections with sunrise, this product brings the magnificent ambient of limitless deserts and beaches to your walls. Sandy metallic texture is to your delight if you want to see metallic reflections on your walls but you would like to have a less glossy appearance partly with the opacities occur because of the sands.

ALPINA STYLE WAVY TEXTURE With this unprecedented product, you can make a difference on your walls with unique textures thanks to the effect brush with a special bristle structure.

ALPINA STYLE FOIL With metallic glitters, the source of magnificence in palaces, your exterior and interior walls will be impressive than ever before. You can create a different appearance for your buildings with colors you use even on the small details of your exterior surfaces. Moreover, you can have an attractive view by using unique metallic colors on the entire building. Alpina Style Foil product offers 16 unique colors with metallic appearances which work miracles on textures. Besides, the same product can be used for paintable coatings on interior surfaces. It calls you to a different calmness with white pebble stones sprinkled between soft textures on the walls of your house, your peaceful place in dynamic city life. If you would like to bring the classic style of renaissance to your places with pebble stones sprinkled between colors of soft textures, you can use Alpina Style Wavy Texture which is just like a painting. You can achieve unique patterns easily through your brush strokes. All you need to do is to decide on which color fits you among 64 colors achieved with Alpina Style coloring system. ALPINA STYLE MARBLE TEXTURE Inimitable ancient and simple texture of marble, the symbol of sage and mature magnificence for thousands years, will embrace your living spaces with its unique color options and textures you will design. Colors you cannot see in the real marble are within Alpina Style Marble with real marble appearance. You can bring the ageless fashion of marble to your walls with inimitably easy application technique and short application time. Alpina Style Marble with 16 different color selections and 7 times less expenditure compared to its equivalents is in Filli Boya dealers.

18.04.2010 Bugün Newspaper

Alpina Style series for those who get bored of smooth paint

Filli Boya released brand new Alpina Style series products with which you can create incomparable places. Alpina Style series offering limitless patterns, metallic reflections and textures like paintings that you can realize the brush strokes special for you in every look consists of 64 different colors. In pearl texture, you can achieve the notability of simple but impressively glittering pearl with different tones and patterns. Starting to show glamorous reflections with sunrise, Sandy Metallic brings the magnificent ambient of limitless deserts and beaches to your walls. Wavy Texture sprinkles white pebble stones between soft textures on your walls. Marble Texture reflects the inimitable ancient and simple texture of marble and Foil reflects the magnificence of palaces.

01.04.2010 Arredamento Architecture

Colored Capatect Flex Fuga

Filli Boya Betek continues to extend the product range of construction chemicals with the dry mortar production facility which is equipped with high technology and has high production capacity and which has been put into service in 2009. Betek offered Colored Capatect Flex Fuga to consumers and industry lastly. Colored Capatect Flex Fuga has been developed to meet the need of colored joint filling due to the increasing tile and ceramic diversity and quick fading of the white color. It also comes into prominence by the properties such as high resistance, durability against cracking and water repellency required for joint fillings.

08.03.2010 Tercüman

ETICS Standard certificate for Capatect Dalmaçyalı

Capatect Dalmaçyalı Thermal Insulation System which has been put on the market of Turkey in 2003 is a system which combines the 40 years product and application experience of the brand Capatect with Capatect Dalmaçyalı Carbon Thermal Insulation Plate which has 20% higher thermal insulation performance. According to the explanation, Capatect Dalmaçyalı Thermal Insulation System which has advanced to the leading position in the package thermal insulation systems market in such a short time contributed most to the insulation initiative in our country. Capatect Dalmaçyalı Thermal Insulation System is the first brand in Turkey which has TS EN 13499 thermal insulation standard certificate. It takes buildings under protection as a shield and offers all benefits and properties expected from a thermal insulation system to its users.

07.03.2010 Ekonomist

They came from Korea to Bolu to paint schools

As part of the international voluntary project, the student community, including one Japanese, one Slovenian and 15 South Korean students, painted Taşkesti Elementary School in the town of Taşkesti in the district of Mudurnu, with the paints supplied by Filli Boya. A special Korean-Turkish Evening is organized by the District Governor of Mudurnu and Mayors of Mudurnu and Taşkesti.

01.03.2010 Yapı Malzeme

The closest Color Express dealer is in your mobile phone

Filli Boya Color Express Tailor Made Color Production allows the desired color, tone and amount of paint, one liter or a hundred liters, to be prepared privately. This application is now in mobile phones of Turkcell subscribers. Color Express Coloring System dealers offer thousands of color alternatives including worldwide known color schemes (Ral, NCS etc.) in addition to 3D Color Express Color Scheme consisting of 1108 colors and 50 color shade groups. Turkcell subscribers can have the contact details of the closest 3 Color Express dealers in their mobile phone instantly by typing "renk" (color) and sending an sms to 5255 from their postpaid and prepaid lines. Moreover, it is possible to access the address description by connecting to Google maps through the link at the end of the sms.

21.02.2010 Sözcü

Voluntary painters

One Japanese, one Slovenian and 15 South Korean students who participate in public services in many countries away from their home with no thought of personal gain came to Turkey to paint a school. Students painted Taşkesti Elementary School in the town of Taşkesti in Mudurnu, Bolu with the paints supplied by Filli Boya. Students stated that they were pleased with the hospitality of Turkish public and that they were happy for contributing to ensuring that the students in Taşkesti would receive education in better conditions.

Students who worked carefully were superior to professional painters. Students who came to Turkey from Korea took a souvenir photo after the painting process ended.

21.02.2010 Hürriyet Human Resources

They came from Korea to Bolu to paint schools

As part of the international voluntary project, the student community, including one Japanese, one Slovenian and 15 South Korean students, painted Taşkesti Elementary School in the town of Taşkesti in the district of Mudurnu, with the paints supplied by Filli Boya. In addition, a special Korean-Turkish Evening is organized in order to introduce our country and Turkish culture to the student community who came to Turkey by the District Governor of Mudurnu and Mayors of Mudurnu and Taşkesti. That evening in which residents of Taşkesti Town also participated, contributed to the integration of two communities and the culture of two different countries.

13.02.2010 İzmir Ticaret

Wood protector Caparol Universallasur

Filli Boya offers a special product which will protect wood structures and ensure that they will be incomparable in the future in the series of Caparol Wood: Caparol Universallasur... Thanks to the water repellent characteristics, Caparol Universallasur always keeps the wood dry and provides protection against blue fungus and mold resulting from moisture. It also eliminates the harmful effects of the sun with the high UV protection factor. Caparol Universallasur can be confidently applied to exterior wood surfaces, doors, windows and other woodworks as well as arbors and garden fences; it makes woods breathe. Caparol Universallasur is applied for the protection and coloring of wood on exterior surfaces. Caparol Universallasur is a breathing, elastic, highly water repellent, anti-yellowing varnish which provides protection against microorganisms and bacteria, forms a thin a layer and resists against weather conditions. It can easily be applied. Does not lead to dripping and splattering during application. Paint can be applied on it.

03.02.2010 Yeni Asya

Historical palaces to be painted by Filli Boya

Palaces witnessing the history with their wooden textures and unique architectures will be painted by Filli Boya Caparol Wood series products. Lastly, Adnan Adıvar Palace in Istanbul and Armenian Palace in Edirne have been taken under protection with Caparol Wood series. Adıvar Palace has been donated to Turkish Red Crescent by Halide Edip and Adnan Adıvar and in the palace, nursing education has been provided. It enabled thousands of young people to join the health sector. The palace is also known as the palace in which "Sinekli Bakkal" novel was written; the palace is described as Pink Palace in the novel. The exterior surfaces of the four storey historical Armenian palace located in the center of Edirne were renewed with Caparol Wood series; the palace will continue to offer service as a Boutique Hotel. Armenian Palace in Edirne has been taken under protection by Caparol Wood series.

01.02.2010 Şantiye

Turkey Science Centers Foundation has been Renewed by the Science Company Dupont and Betek Boya

Science company DuPont contributed to the renewing works of Turkey Science Centers Foundation with the cooperation of Betek Boya which is the leader brand of Turkish Paint industry. Turkey Science Centers Foundation which is one of the most important education centers of Istanbul opens its doors to hundreds of students to teach the benefits of science every year. Turkey Science Centers Foundation completed different projects with the contribution of DuPont and this year, it renewed the exterior surface of Science Center with the cooperation of DuPont and Betek Boya. Creating solutions to make people's lives better, safer and easier by science, DuPont cooperated with Betek Boya which is the leader of the paint industry and contributed to the renewing of Turkey Science Centers Foundation known by the science studies carried out. Betek Boya which is grounded on the principle of environmental sensitivity under the identity of a pioneering and innovative brand with high quality production provided titanium dioxide which is an essential substance for the paint and coating industry from DuPont Titanium Technologies. DuPont Titanium technologies which is the leader in terms of product quality, customer services and production capacity, provides whiteness, glossiness and opacity to paints and coatings by scattering light effectively with the titanium dioxide it produces. Umut Urfalı who is the Regional Sales and Marketing Direction of DuPont says, "We always believed that being the leader producer of titanium dioxide, the essential raw material of the paint industry, in Turkey and in the world is not only dependent on high sales numbers, quality and good service. We are pleased to participate in this exciting social responsibility project of these two companies, both are leaders in their fields." DuPont which is providing solutions based on science since 1802, cooperated with Betek Boya which is the creator of Filli Boya, the leader brand of Turkish Paint Industry since 2001, and painted the exterior surface of Science Center. In this project which was realized by the works of two companies which are leaders in their fields, the exterior surface of Turkey Science Centers Foundation was renewed with state-of-art, stainless, UV resistant and water repellent exterior surface paints of Betek. Selda Uzun, Marketing Communication Manager of Betek, states that they have planned to support social responsibility projects which aim to protect national values which contribute to community and provide modern education conditions in the future. Sanem Üner who is the Director of Turkey Science Centers Foundation states that they are pleased with the support of DuPont and Betek Boya for the Science Center with this social responsibility project and DuPont and Betek Boya set an example by contributing to Science Center which aims to introduce science and technology to its visitors by the state-of-art products.

31.01.2010 Akşam Newspaper Property Supplement

50 percent saving with the thermal insulation

Insulation should be considered to reduce the heating expenses in houses. Betek Boya provides 50 percent saving with the thermal insulation. Betek Boya which is known by Filli Boya brand guarantees 50% energy saving with Capatect Dalmaçyalı Thermal Insulation System. General Manager of Betek Boya, Tayfun Küçükoğlu says, "In Turkey, it is possible to save energy of $ 7 billion annually with only thermal insulation." Grew by 5,186%.

Betek Boya name of which was formed by the combination of first syllables of the words "Beton" (Concrete) and "Teknoloji" (Technology) was founded in 1988. In its first years in the industry, it developed and offered products such as concrete admixtures, ready-mixed mortars and water insulation materials. In 1993, Betek took a step forward into the field of construction paints in a technological cooperation with Caparol, the top paint brand of Europe. Betek, the first Turkish paint company which succeeded in producing with a European partner, has also provided the first foreign capital inflow for the paint industry. Having launched its TV ad campaigns in 1997, Betek has become the leader of the market in the paint industry by 2001. Betek created a high brand recognition in a short time with its Filli Boya brand and is still the market leader of the paint industry with its countrywide point-of-sales over 5 thousand. While the paint industry growth was approximately 120 percent in terms of dollars from 1994 to 2008, Betek grew by 5,186 percent. Betek Boya ve Kimya Sanayi General Manager Tayfun Küçükoğlu stated that the energy consumed for heating was worth 14 billion dollars in Turkey within a year and that more than half of this energy was wasted because of the heat transmission through uninsulated walls. Küçükoğlu emphasized that only 8 percent of the buildings in our country had thermal insulation and added, "Considering that nearly 75 percent of the energy consumed in those buildings is imported, it can be understood that the thermal insulation is very important for our country. Our purpose as Betek Boya is to ensure that exterior surface thermal insulation will be applied for every building and to prevent this waste and contribute to the welfare of our nation and protection of our world." Küçükoğlu said that the first and the most important way to save energy was to regain the energy before it was consumed and added: "In Turkey, it is possible to save 7 billion dollars’ worth of energy annually with only thermal insulation. We guarantee that a 50% energy saving on average will be achieved under all conditions with Capatect Dalmaçyalı Thermal Insulation System." Prevents Mold and Moisture Küçükoğlu said that he has put Capatect Exterior Surface Thermal Insulation System of Betek Boya on the market of Turkey in 2003 and explained the system as follows: "This system protects your building as a shield. In this way, along with the aesthetic and elegance, value and durability of your building are protected. Capatect Dalmaçyalı Thermal Insulation Plate which has been put on the market by Betek for the first time in the world and whose all patent rights belong to Betek was first produced in Turkey in accordance with the European Quality Standards. Capatect Dalmaçyalı which is included in the Third Generation EPS plate class increases the performance of the thermal insulation without changing the plate thickness by showing resistance against thermal loss of more than 20% thanks to the ideal carbon rate within its structure and has a different apparency with the spot patterns. Capatect Dalmaçyalı Plates prevents undesired situations such as mold, moisture and humidity which may occur in our buildings by providing breathing abilities and flexibility to insulated exterior surfaces. Moreover, it eliminates the cracks which may occur on surfaces."

29.01.2010 Star Evim Supplement

Green gives confidence, red appetizes

Did you know that colors in offices effect the psychology? Therefore, selection of colors identified with the products of companies is important. According to color recommendations determined as to companies and works by Filli Boya, red color increases the tension and appetizes. Thus, many food companies prefer red color. Green gives confidence and it has a relaxing effect in rooms. This color is mostly used in hospitals. Purple and yellow have negative impacts. Purple demonstrates neurotic feelings and frightens people subconsciously. Since yellow attracts attention, it is not recommended to be used in offices.

24.01.2010 Hürriyet Human Resources

Gülay Dindoruk, Betek Insulation Group Assistant General Manager

She worked as the Product Manager and Group Product Manager in AGF Garanti Sigorta and Shneider Electrical Marketing Department. Lastly, she was working as Marketing and Business Development Director in Mardav Insulation.

07.01.2010 Gazetem Ege

Color legends from Filli Boya

Filli Boya explains the meanings and associations of colors in different cultures, for example why bridal gowns are white and cabs are yellow, and the most striking color legends for you. Blue color sets a perfect example for the meanings of colors in different cultures. Blue is associated with immortality in China and represents soap in Colombia. It is the color of Krishna (God) in India and accepted as a protective color in Central Asia. Black is used for mourning in many regions. Green is a symbol for Islam and it also has a religious meaning for Catholics in Ireland. In addition to this, it represents danger in some tropical cities. Orange is a religious color used by Protestants in Ireland.