The Communications department has
dived into the social media sphere to increase
the number of people it reaches on the Web
– leading to a 20 percent increase in traffic
originating from referring sites such as
Facebook and Twitter.

Since launching the social media pages
in the spring, the Salk Institute has gained a
combined fan base of more than 645 people and organizations (and growing) that have
voluntarily signed up to follow news updates
and "tweets."

"By adopting social media as another
component of our overall communications program,
we have been able to reach a whole new
audience from around the world and provide
them regular news feeds from the Salk," says
Communications Director Mauricio Minotta.
"This introduces the Institute to potential new supporters and organizations that may be
interested in licensing the Salk's technology."

On average, the Institute's website receives
about 200,000 unique page views per month.
Press releases on the Salk's scientific discoveries
and alerts on its symposiums are among the
items communicated through the social media
platforms. To view the pages, visit www.twitter.com/salkinstitute and www.facebook.com/
salkinstitute.