The holiday season usually arrives with a boost of customers to top off your
annual sales. What if you could figure out a way to keep that momentum going
all year long? That's what gift card
programs for small businesses can do.

If your customers enjoy patronizing your unique business, they will probably
be thrilled to share your goods and services with everyone. They might even
purchase items from your business for some of the people on their gift list,
but….

·Some people are simply hard to please.

·Hard to please people return the presents they do
not like.

·With gift
cards, your customer's choosy friends and relatives can do their own
shopping.

·Gift
cards for small businesses are just easier to give and receive.

The
perfect solution for gift-givers:

Small business gift cards are a
convenient and easy way to avoid daylong holiday shopping trips. And while a
plastic card might seem like a not-very-personal way to give a holiday present,
a First Data research study, "Consumer
Insights into the U.S. Gift Card Market: 2012," revealed that
recipients actually love them. When given a choice, 93 percent of
consumers preferred a $25 gift card to a gift with the same dollar value or
higher.

The
perfect product for small businesses:

Customers do more shopping during the holidays. That is great for your bottom line, but it can
be difficult to stock enough products to please them all. Your loyal customers might purchase a few
gifts from you, but for the really picky people on their gift list, a gift card
makes more sense.

Your small business gift card
program does not have to end once the holidays are over. If you offer them on a regular basis, people
who receive your gift cards will see them as a reminder to visit your business.
Your customers will think of you when it
is time to buy gifts for Mother's Day, Father's Day, Birthdays and other
special occasions.

That is
great for you if you have a small business gift card program!

If you do not have a small business
gift card program, you may be reducing your profit potential. Gift cards can mean more dollars spent with
your small business during the holidays. In addition, research shows that when
two-thirds of card recipients redeem their cards, they will spend more than the
card’s value. That means that gift cards can be important to the financial
success of your holiday season and beyond.