Target Entertainment signs first PlayStation Licenses

Press Release from Target Entertainment Group

London: Target Entertainment Group has signed its first licensing deals for PlayStation software IPs (Intellectual Properties), covering a range of titles.

A plush and accessory deal for LITTLEBIGPLANET has already been secured with Impact International for the UK, Eire and the Middle East. The deal will see the toy company produce a range of plush items, bean toys, mugs, bobbleheads and bags, all featuring LITTLEBIGPLANET's iconic character Sackboy.

Bravado Retail and Licensing has also come on board to produce men's and women's T-shirts and hooded sweatshirts for LITTLEBIGPLANET, MOTORSTORM, GOD OF WAR and RESISTANCE. The company will also produce retro bags for MOTORSTORM, GOD OF WAR and RESISTANCE.

Brazier and Co have signed up to produce a range of PVC figurines for LITTLEBIGPLANET, including a limited edition themed Sackboy.

Sony Computer Entertainment Europe (SCEE) appointed Target as the consumer product licensing agent for PlayStation software IPs in April 2009.

Helen Howells, global brand director at Target Entertainment Group said: "I'm delighted to announce these deals which mark the beginning of an extensive licensing programme for PlayStation software IPs, across a number of titles. First phase products for LITTLEBIGPLANET are planned to hit stores in October this year."