Unveiled to the watching world at the World Mobile Congress in Barcelona, a selection of key Samsung innovators offer their perspectives on the most anticipated smartphone of the year so far…

“When it came time to develop the new Galaxy S5, we decided it would help us to understand exactly what features our customers want, need and use the most,” says Daniel Yoon, Global Product Planning Group, Samsung Electronics.

“We asked them what really matters in their everyday lives, and actively applied this feedback to help us create a device we feel will fits perfectly into anyone's life.”