British Business Wins Israel's Biggest Startup Prize

British company untied have won the prestigious Fintech Junction start-up prize in Tel Aviv, the biggest such prize in Israel. The company won the award for their mobile app which makes doing taxes quicker, simpler, cheaper and better.

untied CEO Kevin Sefton wowed the judges, who included Israel’s leading investors, advisors and FinTech entrepreneurs at FinTech Junction, the country’s largest conference on finance technology and innovation. The business beat off 60 other entrants and seven finalists.

“We’re proud to put people in control of their taxes,” commented Kevin. “This is the first time a non-Israeli business has won. Winning the prize opens doors for untied, and we look forward to making the most of all the opportunities presented to us. Thanks to the prize we also look forward to returning next year as a sponsor of Fintech Junction!”

Judge Tomer Michaeli, General Partner at Viola Fintech, said, “untied solves a real pain for individuals and solopreneurs, which is a fast-growing yet poorly served market segment. Time is an extremely valuable resource for these users and saving it by automating a task that is by nature repetitive and rule-based makes a ton of sense. We see too little innovation in the world of tax and untied is a breath of fresh air.”

The FinTech Junction prize is as follows: $500,000 potential investment by Nielsen Innovate, support from VISA, Viola, LabsTLV, participation in BBVA Open Summit in Madrid, and further practical assistance and resources.

About untieduntied is designed for the 12 million people in the UK who submit a personal tax return.
untied’s app gives people year-round control of their taxes. It finds information from existing bank accounts, sorts it, learns from it and saves tax for the user- all in real time. At the end of the financial year, it has the tax return ready to file, straight from the app.
untied are working with major app-based and high street banks as well as HMRC to simplify taxes for millions of people.
The London-based untied team have spent the past three months in Tel Aviv on the Barclays Accelerator programme, which is powered by Techstars. They have also been backed by London FinTech Innovation Lab run by Accenture.www.untied.io

About Fintech Junction
1,500+ professional attendees from Israel and from around the world go to this annual event, now in its third year. These include CXO’s, entrepreneurs, investors, innovation and fintech leaders from the leading startups, fintechs, banks, financial institutions, hubs, accelerators and investment companies, private, public, and government owned.www.fintechjunction.com