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Jesse Schell, author
of the highly regarded The Art of Game Design: A Book of Lenses gave a
presentation at D.I.C.E on February 18th, 2010, which was at times
funny and at other times a scary picture of the future of games.

His main premise is that games of the future will continue
the trend of all media becoming more relevant to or at least connected with
reality. Current examples of this trend he cited are the virtual plant that
grows in the Honda Insight (though he incorrectly said it was the Toyota Prius)
when drivers are more fuel efficient. It’s a game to encourage better driving
behavior. Facebook games frequently encourage players to connect with their
friends, to share virtual items or challenge them. XBox has its public
achievement system that can pressure someone to play more to get more points so
they can brag to their friends in the real world, about something that doesn’t
exist if there’s no electricity.

Schell says this
trend started because people care about reconnecting with what is real. That in
the past twenty to thirty years, technology has enabled us to gorge on fantasy
and escapism and now we are finally awakening from our post-gorge-fest to
realize it was a sham. A farce. Empty calories that aren’t delivering what is
real and true to the experience of being human.

We now want real experiences, we want real change and to
reconnect with nature. Partly why Avatar was so successful was because it
reawakened a deeply muted and numbed core of the human experience, which is to
be in tune with nature, life and your own body. Many are sick today because
they aren’t awake; they don’t know what “real” feels like.

So that’s the now, which I’ve sort of emphasized a bit more
than Jesse Schell did and put my own interpretation on what I’m seeing. What
about the future? What did Jesse Schell have to say about where games will go?

I think this was the best part of his presentation because
it aroused strong feelings of disgust within and will leave me thinking for
days, if not weeks, until I can figure out how to deal with it, because I see
what he predicts as a very real possibility. In summary, what he predicts is
massively multiplayer advertising games through sharing of dynamic electronic
tattoos that display brand advertisements, cereal boxes with leaderboards among
friends ranking who has eaten the most and Amazon reviews that give bonus
points if the Kindle detected your eyes read every single word. Massive,
pervasive awareness of what you see, what you eat, what you drive, how you do
it, why you do it, where and when.

It’s not a future I
want to see. I don’t like advertising, I think it pollutes the mind. “You are
ugly. You are fat. You are hungry. You are friendless, hairless and depressed.
What you need, we have. What you want, we sell. To be better, buy now.” Now
couple that with achievement systems for being a “better” consumer and we have
an already ill western society built up on consumerism now on a fast track to even
greater self-destruction.

I went to a town hall recently and several members of the
city government gave presentations, including the mayor and commissioner, as
well as citizens. The topic was on peak oil, climate change and what it can do
to our local food supply, the citizens and the planet as a whole. One point
that really struck me was that for generations we’ve been brought up to be
consumers. We consume food, clothing, information, services, products, art and
raw materials of the earth. If we are to not only survive, but thrive in the
coming generations, we need to adapt our way of living away from consumers to instead
being contributors. We’ll need to become contributors of local community
services (carpool organizer), food (grow your own), clothing (sew your own),
healthcare (be your own doctor) and information (teach others what you know).

The question for us
game designers as we move ahead to creating more reality infused game experiences
is, are we going to create games that are leaderboards for how many calories players
have consumed for McDonalds? Or are we going to create games that help people
positively, to be more connected with nature, genuine and compassionate towards
all life? Are we going to be creating generations of consumers, or generations
of contributors? Which way will you contribute to the future of society?