18th June 2019

Vita Coco refreshes the streets of London

We’ve had a lot of fun with our latest campaign for Vita Coco.

To promote their new Pressed variety (that’s coconut water that actually tastes of coconut, dontcha know) we’ve launched a multimedia campaign across transport, proximity outdoor and social media. Targeting the thirsty office workers of London and other major cities, we even turned some of London’s phone boxes into larger than life tetra paks. The campaign end line is #ImpossibleToHate and we made sure the campaign was #ImpossibleToMiss (groan… sorry).