Jobs near you

Omnichannel

Definition

Omnichannel means all channels of communication working together to provide a consistent, unified customer experience. It’s an approach to customer interaction that recognizes customers move from channel to channel – for instance from social media to live chat and then to the phone – on the path to purchase; and ensures that with each channel switch the experience remains seamless. This means information given in one channel must be able to move to the next channel so that interactions flow like a conversation – at no point should a customer have to repeat or resubmit the same information to continue.

As a result, delivering an omnichannel customer experience is only possible with silo-free access to customer data and the ability to build and maintain a single 360° view of each customer.

This website stores cookies on your computer.

This website stores cookies on your computer. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.
If you decline, your information won’t be tracked when you visit this website. A single cookie will be used in your browser to remember your preference not to be tracked.