Cloud management and monitoring platform 2nd Watch has released a new service delivery model that uses a catalogue-based approach to simplify data and app migration to Amazon Web Services.

The company describes the new CM3 model as a set of building blocks, but it's basically a repeatable set of services that 2nd Watch will select, deploy and manage for customers based on their specific requirements. The services are priced separately, which could help to give users a better handle on total cost before bundling and purchasing cloud deployment services, according to 2nd Watch.

"We modeled the process after a purchasing approach that IT is very familiar with, by assigning part numbers, descriptions and prices to individual services," said Joel Rosenberger, EVP of software, and cloud computing for 2nd Watch, in a prepared statement. "We think this delivery model will reduce planning and design time and lower risks while still offering companies plenty of flexibility."

It seems as though 2nd Watch plans to use price to its advantage here. If the company is able to deliver repeatable products successfully and efficiently, it could potentially pass those savings on to customers. CM3 could also help simplify the AWS portfolio overall, since it covers both AWS' products and its own service elements.

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