FASHION WEEK: Rusk Rules at Nolcha

Rusk Artistic Director Gerard Caruso was invited to lead the Nolcha Shows during New York Fashion Week, the independent shows designed to give the opportunity to lesser known designers to present their collection to buyers, press and fashionistas. Caruso looks over each collection and then, with additional direction from the designer, creates a silhouette to best complement the fashion and enhance the beauty of the model.

Modern stopped by for the last set of shows to chat with Caruso and get the break down of one of the most exciting looks of the day: a sparkly faux hawk.

"We decided to rock it up a bit," he says during a mini break backstage. "The hair is teased at the root to create something funky and avant garde, then dry set. 12 bobby pins, 6 on each side, are used to bring the hair up along a top and back center parting. Finally, the hair is finger teased. It's all texture and the perfect use and placement of product. Rusk of course."

Caruso breaks down the look in the first video. The second video offers the point of view of the look from a guest in a front row seat. The third video is a brief interview with Rusk Marketing and Education Vice President Heather Simmons, who offers an overview of Nolcha. She also gives a tip to hairdressers on how to be part of a fashion team!

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About the Author:

Maggie Mulhern

Maggie Mulhern, MODERN's Beauty & Fashion Director, is the NYC based Editor and Art Director for Modern Salon Magazine and modernsalon.com. Maggie joined MODERN in the 1980's and has spent more than 3 decades covering the professional beauty industry around the world. In addition to writing articles, Maggie travels globally as a beauty journalist to report on the latest beauty trends, products and techniques. Known for a keen eye, Maggie has judged hundreds of national competitions including NAHA, and international competitions such as Wella International Trend Vision and Goldwell Color Zoom among others. As an Art Director, Maggie is responsible for hundreds of magazine covers and thousands of inside pages and features for Modern Salon and it's sister publications. Among her many professional passions is ARTIST SESSION, the 2 day workshop she founded which offers direction and inspiration to hairdressers interested in learning how to do successful photoshoots. A graduate of Boston College, Maggie is the author of Great Looks (Doubleday) and, in the few minutes of spare time she has left, is working on a book for children that has NOTHING to do with beauty.