Tug of War

I'm not a big fan of tug of war type activities. Yeah, this is a popular team building and "toughness" type of event in strength and conditioning for athletes, but one not without potential for injury (I know it looks cool). There are a lot of other modalities that can easily take the place of tug of war. I'd like to ask what are the gains from this activity? What are the risks? Compared to other things coaches can do to engage in spirited team-building do the rewards out-weigh the risks? It may be worth doing a little research and analysis. As for me, in most cases the rewards don't outweigh the risks.