Brief –
To create a celebratory catalogue celebrating 60 years of Vitra. To create any supply any relevant content and illustrations yourself. It is important to create an interesting concept to attract both new and old customers.

Solution –
Concept concentrates on celebrating the luxurious materials of the most iconic chairs by Vitra. Base on a two part series ‘The first 30 years’ and ‘The second 30 years’ with the scope to expand the series in the coming years. Celebrating the materials is expressed by visuals and the paper stock used throughout the books. An example is The Soft Pad chair made in a leather material has been expressed through leather embossed paper.