Digital IQ research on digital technology issues

Data and insights on technology issues from the 6th Annual Digital IQ Survey

Digital IQ research on digital technology issues

How do we use digital technology to improve products and services, create new ones, or change our business models?

A company’s Digital IQ is the measure of how well it understands the value of technology and weaves it into the fabric of the organization. The Digital IQ Snapshot series provides data and insight from the 6th Annual Digital IQ Survey about the strategic use of digital technology in boosting business performance.

Just how important is raising your Digital IQ? Consider the sizable investment your organization is making in digital technology. Understanding what it takes to extract real value from that investment could very well position your business to outrun the competition.

Each Digital IQ topic brief will dive into data from the Digital IQ Survey and provide insight on how to maximize the value of digital technology across the business.

CIO-CMO partnership

Only 51% of respondentds rated the CIO-CMO relationship as strong—among the lowest in the entire C-Suite