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A Giant Samsung Event

Rita’s gives away free water ice to celebrate the start of Spring, Samsung hires a few superstars, sponsors a concert and holds a big press event highlighting their new Smart TV’s.

Visual had a front row seat to an event that had Samsung Executive VP Joe Stinziano chatting with Giants quarterback, Eli Manning, supermodel, Kate Upton, and rap star, FloRida, in their living rooms about Samsung technology. Visual designed and built the sets for the mock living rooms, which rotated turntable-style, as well as other elements to help the event come to life.

Working with clients and the venue, The Museum of American Finance, Visual was faced with a very aggressive timeline. Our team rolled up their sleeves and got the work done (and it had nothing to do with the fact that they might meet Kate!). The event went off without a hitch and the client was very happy with our efforts.

Not only did guests learn all about Samsung’s Smart TV line including their star, the 85″ Ultra Hi Def LED LCD TV, they also were the first to learn that Eli and his wife are expecting baby # 2.

The night culminated in a ‘Good Feeling’ when FloRida put on a concert for Samsung and guests.

We’re so happy to have been a part of this challenging, fun, star-studded event.