CBC Takes Flight With Air Canada, New Partnership To Deliver News Content To Travelers

CBC announced a new partnership today with Air Canada starting this month that will allow passengers on Air Canada flights accessto to high-quality daily news programming produced by CBC in English and by Radio-Canada in French. Content will be available at their fingertips, on their personal seatback video screen. The service will be rolled out in stages across Air Canada’s fleet.

Passengers will now be able to get their fix of news, business, sports, weather and entertainment reports produced exclusively for Air Canada by the national public broadcaster. Content will be presented in convenient 30-minute packages – one in French and another in English – and updated twice daily.

“We’re proud to be able to make our news available on the country’s largest airline,” said Jennifer McGuire, General Manager and Editor in Chief, CBC News. “On the ground or now in the air, Canadians can enjoy their national public broadcaster’s services in more places and ways than ever before.”

“Air Canada and CBC/Radio-Canada share a similar mission of connecting Canadians with one another and Canada with the world. We are therefore pleased to enrich our on-board programming with the addition of CBC/Radio-Canada daily news,” said Craig Landry, Vice President, Marketing, Air Canada. “Our customers have told us they would appreciate the ability to access the latest news on-demand from our seatback in-flight entertainment system. No matter where in the world our customers travel, they will have ready access to a Canadian perspective on the world.”

Another great way for CBC/ Radio-Canada to deliver their content to consumers, as we’re sure they will be a unique advertising opportunity to engage travellers as well.