Application-to-a person (A2P) is a type of mobile SMS service sent from an application, particularly a web application, to a mobile subscriber. The common application of A2P SMS in the BFSI industry includes several messages related to the banking transactions, money transfer, one time password (OTP), bill payments on various bank’s merchant sites. The growth of mobile banking is resulting into an increase in number of marketing activities by application developers and marketers, which is accelerating the growth of A2P SMS market in Switzerland for BFSI industry. Moreover, with strong growth in economy, the BFSI industry in Switzerland has witnessed rise in demand for A2P SMS applications such as bank account updates, one-time passwords and payment confirmations. An increase in the number of mobile subscriptions is enabling BFSI industries to reach targeted customers more effectively, bolstering the demand of A2P SMS services. This is further supported by the decreasing unemployment rate of Switzerland which is indirectly supporting to the banks operating in Switzerland by opening of new bank accounts in the form of salary accounts, intern accounts, and new company bank accounts. The market growth is expected to get restricted by the declining Swiss banking sector which is anticipated to reduce the overall client base for A2P SMS providers in the long run. Likewise, the introduction of new innovative and disruptive applications and technologies towards the BFSI sector is likely to limit the market growth throughout the forecast period.

The “Switzerland A2P SMS Market for BFSI Industry” report provides the analysis of the Switzerland A2P SMS market for BFSI industry for the period of 2013 – 2023, where in period from 2015 to 2023 is forecast period and 2014 is considered as the base year. The report precisely covers all the major trends and technologies playing a major role in the BFSI A2P SMS market growth over the forecast period. It also highlights the drivers, restraints and opportunities expected to influence the market growth during the said period. The study provides the holistic perspective on the BFSI A2P SMS market growth, throughout the above forecast period in terms of revenue (in US$ Mn) in Switzerland.

The market overview section of the report demonstrates the market dynamics and trends such as drivers, restraints and opportunities that influence the current nature and future status of this market. Impact analysis of key trends has also been provided for every driver, restraint and opportunity, in order to give a thorough analysis of the overall competitive scenario of the market. Moreover, the report provides the overview of various strategies and the winning imperatives of the key players in the Switzerland A2P SMS market for BFSI industry and analyzes their behavior in the prevailing market dynamics.

The report segments the Switzerland A2P SMS market for BFSI industry, on the basis of applications into pushed content services, customer relationship management (CRM), promotional campaigns, interactive services, and other (inquiry related) services. Thus, the report provides in-depth cross segment analysis for the Switzerland A2P SMS market for BFSI industry and classifies it into various levels, thereby providing valuable insights on macro as well as micro level.

GMS, Dialogue Communications Ltd., Infobip Ltd., FORTYTWO Group Ltd., Silverstreet BV, Symsoft AB, Beepsend AB, Ogangi Corporation, Syniverse Technologies, LLC, AMD Telecom S.A., and mBlox, Inc. are some of the few major players operating within the Switzerland A2P SMS market, which have been profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players has been duly provided as part of company profiling.

Below is the list of acronyms used in the report:

A2P – Application- to- person

CRM – Customer Relationship Management

OECD – Organization for Economic Cooperation and Development

SDFB – Swiss Design Institute for Banking and Finance

FINMA – Swiss Financial Market Supervisory Authority

FDPA – Federal Data Protection Act

FMIA – Financial Market Infrastructure Act

FIDLEG – Swiss Financial Services Act

FINIG – Financial Institution Law

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