WA Roundtable 03/06/2014

Recruiting new franchisees

The 5 essential factors to consider when deciding how to spend your advertising dollars

The franchise recruitment media market in Australia is becoming increasingly noisy and fragmented.

Understanding best practice for buying media can be the difference between marketing failure and success.

In this session we will learn about the media consumption habits of prospective franchisees in 2014 and share practical tips that will make an instant impact to your recruitment advertising campaigns.

Facilitator:
Raffael Fernandes is Publisher of the Franchising Group at Cirrus Media – Australia’s largest B2B media, event and content marketing agency.
Cirrus provide access to over 750,000 prospective franchisees per year via a range of highly targeted channels including tthe FCA’s official online directory FranchiseBusiness.com.au, community news and research site Franchise.net.au and Franchising magazine.
For the past five years, Raffael has worked with more than 300 franchise systems and service providers including start ups, SME's and multinational brands to consistently deliver winning outcomes for their franchisee recruitment and client acquisition marketing goals.
Raffael is passionate about transforming the way franchise companies engage, influence and connect with prospect audiences, and about helping to provide valuable insights the franchise community on the latest online, content marketing and lead generation trends and strategies.