Personality assessments are useful to our talent acquisition team as they identify the innate strengths of a candidate and map these to the role they are hiring for," explained Rishi Khanna, CEO of ISHIR and EN08, and EO Dallas member. "We try to create a mix of different personality types on each particular team to gain a 360° perspective and well-rounded sensibility."

"I have gleaned huge benefits as an individual by experimenting with personality testing. It has made me more self-aware and taught me how to motivate others," said Rishi Khanna, CEO of ISHIR and EO Dallas member.

“Given their exposure to different cultures and languages, they quickly build rapport with people and thus excel in client-facing and vendor management roles. In difficult situations, our veteran hires exhibit the most composed and creative workarounds.", said Rishi Khanna on hiring veterans in the workforce.

Scarcity marketing takes another form when the product is perceived as an exclusive, limited edition product. OnePlus mobile phones is a prime example. In 2014, the company sold almost a million smartphones without a brick and mortar retail presence. How? They created exclusivity for their limited-edition phone by offering its purchase through a digital invitation only. Rishi also shares the 5 dos and don’ts of Scarcity Marketing.

The Financial Express announced the top 30 pay per click companies in India. The independent assessment conducted by topseos.in, a leading authority on search, made the analysis after an extensive shortlisting procedure. ISHIR was chosen on the basis of its competitiveness, in-depth knowledge in the area, quality of deliverables and service excellence to clients.

Rishi Khanna is an expert in both Office 365 and Google Apps, and is now on the side of Redmond. "We weren't sure at first if Microsoft was going to create a competing product for the cloud since they were a little behind in jumping on it.

We empower customers to engage with the brands they love - wherever and however they want to - on any digital medium, device or platform of their choice. We have been in the digital landscape for over 14 years and has been serving clients across the globe.

Some brands and their agencies still consider the number of likes/reviews as an objective measure of social online approval and user confidence in a product. With that in mind, the companies/agencies stop at nothing and even indulge in unscrupulous tactics to play the numbers game for their clients and create a flawed brand perception.

For any organization, parting with employees is one of the most difficult tasks. ISHIR follows the process smoothly and ensures a seamless transition within the internal team by following a 'transitional checklist’.

The Google-backed program, organized by Dallas Entrepreneur Center, gives an opportunity to young entrepreneurs to get recommendations and receive mentoring from established fore runners in their respective domain. It is also an excellent chance to network with successful business leaders.