kottke.org posts about Napoleon Dynamite

We actually had Jon Heder placing all the objects in and out [of frame], and then showed it to Searchlight who really liked it and thought it was great, but some lady over there was like "There are some hangnails, or something -- the hands look kinda gross! It's really bothering me, can we re-shoot some of those? We'll send you guys a hand model." We were like "WHAT?!" This of course was my first interaction with a studio at all, so they flew out a hand model a couple weeks later, who had great hands, but was five or six shades darker than Jon Heder. So we reshot, but they're now intermixed, so if you look there are like three different dudes hands (our producer's are in there too.) It all worked our great though and was a lot of fun.

The interview also addresses Pablo Ferro's involvement and the Napoleon Dynamite animated series currently in development.

Bertoni says it's partly because of "Napoleon Dynamite," an indie comedy from 2004 that achieved cult status and went on to become extremely popular on Netflix. It is, Bertoni and others have discovered, maddeningly hard to determine how much people will like it. When Bertoni runs his algorithms on regular hits like "Lethal Weapon" or "Miss Congeniality" and tries to predict how any given Netflix user will rate them, he's usually within eight-tenths of a star. But with films like "Napoleon Dynamite," he's off by an average of 1.2 stars.

The reason, Bertoni says, is that "Napoleon Dynamite" is very weird and very polarizing. It contains a lot of arch, ironic humor, including a famously kooky dance performed by the titular teenage character to help his hapless friend win a student-council election. It's the type of quirky entertainment that tends to be either loved or despised. The movie has been rated more than two million times in the Netflix database, and the ratings are disproportionately one or five stars.

Those are the movies you either loved loved loved or hated hated hated. These are the movies you can argue with your friends about. And good old 'Miss Congeniality' is right up there in the #4 spot. Also not surprising to see up here are: 'Napoleon Dynamite' (I hated it), 'Fahrenheit 9/11' (I loved it), and 'The Passion of the Christ' (didn't see it, but odds are, I'd hate it).

The thing that all those kinds of movies have in common is that if you're outside of the intended audience for a particular movie, you probably won't get it. That means that if you hear about a movie that's highly recommended within a certain group and you're not in that group, you're likely to hate it. In some ways, these are movies intended for a narrow audience, were highly regarded within that audience, tried to cross over into wider appeal, and really didn't make it.