Tag Archives: marketing

Lately my thoughts have drifted to Halloween because we live in a culture where, the moment Labor Day hits, polite women stop wearing white shoes and grocery stores start pushing orange bags of candy. As with most things in America, sophisticated marketing has changed Halloween over the years. However, the essentials of the holiday are still there: the candy, the dress-up, and the scare. I ...

Stage Raw: These are tumultuous days for the theater community in Los Angeles, but one thing is for sure: There has never been a better time for the community to draw together for the purposes of thought-provoking self-analysis. Jenny Lower reports on Stage Raw’s second of three symposia: “Funding Arts Journalism.”

There’s a modern myth stating that modern audiences won’t appreciate art unless it’s created in modern technology. The art must be accessible to the audience. So films are colorized. Or recropped for a widescreen. Or re-released in 3-D. So says the modern myth. Imagine we needed to repaint the Sistine Chapel because Michelangelo didn’t have Prussian or cobalt blue on his palette. Ridiculous, right? Painting ...