Explain it to others. I did a lot. Exactly with the above headline. I thought it was simple enough ? It was(n’t) because it triggered questions and made people . . .

. . . Stop instead of walking away.

„So how do you get money out of it ?“ is one of their favorite questions to which I usually reply: „Wrong approach. SoMe is the loooong winded road to the market. The BIG wheel. Or let me put it this way . . . do you have a twitter, fb-fanpage, G+, LinkedIn ?“