Awesome FREE Resources That Will Make You a Better Copywriter

Copywriting is perhaps the most overlooked components of successful business ventures.The ability to draft compelling content that sells your products or services is critical to your business success.

There is a mass gravesite of great products that don’t culminate into profits because they are not promoted correctly.

The following are my favorite free tools for copywriters. I use each of them when drafting my own web copy and I know you will find value in them as well.

I usually have a number like “10 Awesome Free Resources…,” because those get readers attention. However, I intend on adding to this post a lot this month so I am just leaving it open-ended. I am immersing myself in copywriting (reading the work and copy of Ray Edwards, David Ogilvy, Ann Handley, Robert W. Bly, Russell Brunson, and others), so there will surely be more coming! If you are a copywriter, Bookmark this article.

This is a fantastic attempt at quantifying the art of headlines. While this isn’t perfect (math and the power of words are difficult to ever correlate perfectly) it is an awesome start and I have found headlines that score over 70 on this out perform my headlines that don’t.

Note: While this is far from a perfect algorithm, I always try and make sure my headlines rank above 70 when graded. This makes for easy to digest, enticing titles that get more clicks. I wrote about this in an earlier post regarding SEO mistakes I have made.

Find out which words are used most frequently in your content. Use this feature to ensure that you are mentioning the words most important to your product and that will get the attention of your audience so they feel that you understand them and can relate to their problem.

I use this free tool before I send emails out to my mailing list. It doesn’t matter how big my mailing list is if my emails are going straight to their spam folder. This tool isn’t perfect (there are too many constantly changing factors involved in the spam algorithms for email providers) but it is definately a useful tool and worth your time.

I love hemingwayapp. A good copywriter knows that he needs to connect clearly with his target audience and this means writing in a way that is clear to them. Hemingwayapp will show you what your copy’s readability level is and will make suggestions for you to add clarification and simplify your message. There is a free web version and a paid desktop version.

Ok, now, go write some killer copy and earn some money!

P.S. If you liked this article share it with a copywriter you <3

About the author

Nate McCallister

Nate is the founder and main contributor of EntreResource.com. He is a lifestyle entrepreneur who spends his time building businesses and raising his two kids Sawyer and Brooks with his beautiful wife Emily. His main interests include copywriting, economics and piano.