Are you looking for the fastest way to positively influence decision makers, taxpayers, voters and the public at large? Are you tired of seeing and hearing only “bad news” on television, radio, newspapers and magazines. Do you think “publicity” is a dirty word, yet you know your agency has good news and wonderful stories that could and should be shared with the world? This workshop will give you valuable tips to put your agency on the front pages and on local, regional or even national news and talk show.

Needs Assessment: Many park and recreation agencies have been victims of negative publicity. A new journalistic trend called “Solutions Journalism” has opened up avenues for those park and recreation organizations who understand how to “Broadcast the Benefits” of their programs, services and activities. Every agency, no matter what size, must learn how to use the power of the media to meet their goals and improve public perception.

Duration: 1.25 or 3.25 hours

Learning Outcomes:

You will learn:

Ways to build solid relationships with local and national journalists, editors and program directors

How to write and format news releases that get printed and aired, not lost or thrown away

How to compile a media list to meet specific agency needs

The best ways to communicate with press contacts - mail, fax or e mail

Ways to get the press to call you for “good news and feature stories.”

Make and Take™ Workshops

No Cookie Cutter Programs!

Jodi understands marketing AND the need to adapt and focus every workshop to the specific needs of your audience. Any workshop can be updated and adapted to YOUR group's needs, concerns and hot issues. This email address is being protected from spambots. You need JavaScript enabled to view it.today to discuss dates, topics or just about anything related to your training needs. She loves to brainstorm!

Webinars & Online Workshops

Jodi understands that you can't always bring in an out-of-town speaker but still want the very best training for your staff or group. Jodi can present almost any of her workshops via live, interactive webinar at a fraction of the cost of on-site trainings. Contact Jodi to brainstorm the pros and cons of onsite vs. virtual workshops and to learn how affordable this can be!

Contact Jodi

Want to ask Jodi a question? Reach out using this private contact form!