Time for a New Approach

Time for a New Approach

Scope of Work

Guess Watches' website looked beautiful, but accumulated technical debt was driving up infrastructure costs and making content updates difficult. We built Guess Watches a new website that drastically increased page speed, reduced infrastructure costs, and improved the experience of visitors. The (digital) world of Guess Watches now features real-time watch filtering and searching, and is multilingual for shoppers around the world.

Client

Guess Watches

Deliverables

Website Development

Strategy

Improved Customer Experience

Guess Watches’ new website improves customer experience by reducing friction. Pages load much faster, and it’s much easier for shoppers to find the right watch for them. And most importantly, the platform is now optimized and ready for future features and content updates.

34%

Reduction in average page size

77%

Reducton in server requests

70%

Improvement in page speed

80%

Next Up

Response is a marketing agency that helps ambitious brands punch above their weight. Whether we're working on branding, digital marketing, advertising campaigns, websites, a design project, or social media, all our work is rooted in strategy and we care deeply about our clients' success. We are based in New Haven, Connecticut with clients throughout the country.