Intelligent Customer Relationship Management (CRM)

Keep track of all interactions with every contact, including emails sent, social media interaction, events attended, and any notes you want to take.

Demographic and Activity-Based Lead Scoring - Identify the leads and customers that have the greatest value to you with a single, powerful, fully customizable lead scoring system. Easy-to-manage Big Data at your fingertips!

Complete Marketing Automation - Your CRM works directly with tools to save you time and ties in to your storefront, analytics, forms, and more.

Easy-to-use Workflows - set up sequences that assign activities to contacts and send emails automatically.

Instant Feedback from Email, Mobile, and More - The CRM Dragon CRM shows you realtime information about your contacts, wherever they are.

Predictive Analytics (BI) - See what causes your contacts to purchase from you and predict who is likely to take action next. By combining demographic and activity data, you can easily see at a glance who your hottest leads are.

Much more!

​

What does Intelligent CRM mean to us?

CRM, commonly known as Customer Relationship Management, can be imperative as you grow your business! CRM is a widely implemented strategy for managing business interactions with customers, clients and sales prospects. It involves using technology to organize and automate processes for customer engagement and tracking. That means information about customers, their browsing history, email interaction, social media activity and any other trackable data. CRM enhances your marketing efficiency through more effective processes of communicating with current and potential customers.

CRM Dragon Intelligent CRM - A New Breed of CRM

With CRM Dragon, you can build your database and manage your contacts all from one easy to use web based software. CRM tools help you keep track of all interactions with each contact, including emails sent, events attended, and any notes you want to take. Create as many custom user-defined fields for each contact as you would like. With CRM Dragon, you can automatically connect your inbox to your CRM with our IMAP integration.

Creating a client relationship can be the most important tool for your sales team. Integrating CRM into your targeted email marketing campaigns will allow you to identify potential leads. Tracking these leads, your sales team will be able to quickly and efficiently move them through the sales funnel. When combining email marketing with CRM, you have a powerful sales and marketing tool. Some of the benefits include boosting lead generation, improving services and increasing sales. Using CRM to log all email communications enable your team to create specific and targeted messages to any and all leads. By placing the right message in front of the right lead, the probability of converting leads into sales substantially rises. Your CRM solution will enable your sales team to discern and act upon opportunities to upsell products and services to current customers.

Lead Scoring - The Secret to Predicting and Ensuring Success

In the world of scoring, identifying who brings you the greatest value, there are two sets of data - demographic and activity-driven. Also known as intrinsic and extrinsic, this describes who your leads and customers are and what they are doing. Together, they are known sometimes as "Big Data".

At CRM Dragon, we demystify and simplify a lot of things for you, and this is another place where harnessing our tools will save you time and money while helping you bring in the clients and revenue you deserve. With a simple interface to customize your contacts' key data fields and actions, you can easily see who is ready for your next sale. You no longer have to guess who is the best candidate for a personal email or phone call - it's all there for you to see in CRM Dragon!

One of our easy-to-use and easy-to-read charts that shows contacts taking action

Because CRM Dragon's Intelligent CRM (and therefore our marketing automation tools) are integrated, you can measure the impact of contact data (for example, a contact's title, company, or any custom user-defined field) combined with activity data (for example, website visits, email reads or clicks, support tickets, web forms, event attendance, or social media interaction). All of this information is not longer something to be feared - we collate it all for you in a meaningful way that affects your top and bottom line!

Predictive Analytics and Business Intelligence

You can also use CRM Dragon to predict who is likely to purchase a product or service from you. With our Predictive Analytics package, integrated automatically in to your CRM, you can see what demographics and activities correlate to someone buying from you. We can take those correlations and tell you who in your current database of contacts is ripe for the next conversion. And, because our CRM is tightly integrated with our marketing engine, it's easy to target those contacts and send them drip campaigns.