GCC Bottled Water Market Driven by Growing Health-Consciousness

September 2605:102017

GCC Bottled Water Market Driven by Growing Health-Consciousness

Rising health consciousness and an inclination towards convenient products has boosted the demand for bottled water in the GCC region. Owing to this, the GCC bottled water market is currently witnessing a healthy growth.

The latest report by IMARC Group titled, “GCC Bottled Water Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the market reached a volume of nearly 17 Billion Liters in 2016, growing at a CAGR of around 6% during 2009-2016. Bottled water refers to the drinking water packaged in sealed plastic or glass bottles. Due to the purification process before its packaging, bottled water has a consistent quality and taste. It is clean and safe to drink since its production is strictly regulated and monitored, and has zero chances of being polluted, unlike tap water which can easily be contaminated and lead to illness. As water bottles are handy, portable and durable, they have become an ideal source of hydration for the consumers on the go, for instance while travelling, commuting to work or jogging. Owing to these factors a large number of consumers in the GCC region have shifted towards bottled water.

Highlights of the GCC bottled water market:

Rising health consciousness among the consumers remains a major demand driver.

The GCC bottled water market is being driven by rising awareness amongst the consumers about healthcare and the diseases caused due to contaminated water. The hygiene standard and consciousness towards clean, safe and fresh drinking water has increased in the region, which has heightened the demand for bottled water. Additionally, there has been a surge in the demand for beverages free from caffeine, artificial ingredients, calories and sugar, thereby, catalyzing the market. The expanding food sector with a focus on convenient and portable packaging has further escalated the GCC bottled water market. Growth of the travel industry, rising population, rapid urbanization, increase in disposable incomes and premiumization of products are some of the other factors facilitating the market growth. According to the report, the market is further expected to reach a volume of around 23 Billion Liters by 2022.

The market has been examined on the basis of type. Currently, still water represents the largest type of bottled water, accounting for the majority of the share. Other product types are carbonated water, flavored water and mineral water. Based on distribution channels, the market has been segmented as supermarkets/hypermarkets, retailers, stores, on-trade and others. Region-wise, Saudi Arabia represents the largest market for bottled water. Other major markets are the UAE, Oman, Qatar, Kuwait and Bahrain. On analyzing the competitive landscape, it is found that National Plant for Healthy Water, Bin Zomah Group Trading & Mfg, Health Water Bottling Co., Al Ain Mineral Water Co., Al Jomaih Bottling Plant and Al Manhal Water Factory are some of the key players operative in the market.

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