The company was founded in 1979 by Sue Adams and Darryl Meattey. The name "Surell" was derived from a blend of Sue and Darryl's first names. Sue retired a few years ago and Darryl is now the President and owner. The company started by manufacturing rabbit fur muffs and hats for children. Today, Surell is mainly a manufacturer and importer of women's accessories in natural material - Rabbit Fur, Fox Fur, Mink, and Sheepskin. The Wall Street Journal voted Surell earmuff as "best overall" in a "muffed fashion" article.