AUTHENTIC DESIGN ALLIANCE

HELP STOP DESIGN THEFT!

AUTHENTIC DESIGN ALLIANCE promotes awareness about the importance of investing in original design to support the creators and makers, and their manufacturers and distributors.

Australian designers and businesses are hit hard by knock-offs of original furniture, lighting, and object designs. We are a voice for those who believe that ‘replica’ and ‘knock-off’ designs should become illegal, in line with new laws in the UK and Europe.

As an education platform, our program strives to shift cultural change in buyer behaviour to support original design, by spotlighting how products are made, and why we must buy well, buy once.