Are You Ready for the Era of Big Data and Extreme Information Management?

This is the first part of a 5-part series on the Information Challenges facing organizations. A white paper describing these challenges can be found here -
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This is the first part of a 5-part series on the Information Challenges facing organizations. A white paper describing these challenges can be found here - http://pages2.aiim.org/CIPWebPage_InfoProWP.html

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Systems of Engagement • For the past decade, companies have been accumula5ng data in what we call a system of record. Those who survive going forward will also have systems of engagement – h=p://www.aiim.org/futurehistory -­‐-­‐ start with evalua5ng how you can have a relevant conversa5on with each individual customer across all channels. And insuring you have the analy5cal capability and the data to support that analysis. That is where the linkage is between the system of record data to system of engagement. On the technology side, we believe the future of handling this volume lies in leveraging the capability of the cloud. • Yuchon Lee, Vice President, IBM

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We are moving from the Systems of Record era in which our focus was on high-­‐value informa7on assets to the Systems of Engagement era in which volume and complexity and velocity are increasingly drama7cally.

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The New Normal • Volume: Enterprises are awash with ever-­‐growing data of all types, easily amassing terabytes—even petabytes—of informa7on. – Turn 12 terabytes of Tweets created daily into improved product sen7ment analysis – Convert 350 billion meter readings per annum to bener predict power consump7on • Velocity: Some7mes 2 minutes is too late. For 7me-­‐sensi7ve processes such as catching fraud, big data must be used as it streams into your enterprise in order to maximize its value. – Scru7nize 5 million trade events per day to iden7fy poten7al fraud – Analyze 500 million call detail records per day in real-­‐7me to predict customer churn faster • Variety: Big data is any type of data -­‐ structured and unstructured data such as text, sensor data, audio, video, click streams, log ﬁles and more. New insights are found when analyzing these data types together. – Use 100’s of live video feeds from surveillance cameras to monitor points of interest – Take advantage of the 80% data growth in images, video and documents to improve customer sa7sfac7on Source = IBM

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The New Normal • The vast majority of the world’s informa7on is unstructured. • Unstructured informa7on growing 15X faster than structured. • Raw compu7ng power growing so fast that an oﬀ-­‐the-­‐shelf box approaching the compu7ng power of a super computer 5 years ago. • “Democra7za7on” of informa7on access. Source = Understanding Big Data: Analy5cs for Enterprise Class Hadoop and Streamng Data

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• 66% have an informa7on management strategy, but only 22 percent use it. • 79% have an informa7on reten7on policy, but only 32 percent enforce it. • 58% say that a single enterprise records management model underlying all content systems is their goal, yet only 9% have achieved this. Source: AIIM, Process Revolu7on: Moving Your Business from Paper to PC to Tablet

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• “The solu7on to the over abundance of informa7on is more informa7on.” – David Weinberger • “Data that is seman7c means exactly the same thing to any system or person who uses it.” – David Siegel

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The New Normal • The standardiza7on of data sets across industries, the separa7on of data from its descrip7on, and the exposure of this informa7on in the cloud create enormous opportuni7es. • We can now analyze problems that were previously undiges7ble do to the sheer scale of compu7ng power required to address them. – The cloud, HADOOP, and MapReduce driving division of vast data into small pieces and parsing compu7ng across large numbers of computers. • We can now solve the metadata problem (i.e., there is none!) for vast landﬁlls of unstructured informa7on – We can now use seman7c technology to apply metadata where it didn’t previously exist.

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The combina7on This revolu7on of seman7cs and will once and for accessibility of all require the data in the cloud elimina7on of is revolu7onary. paper and Across industries dictate the management of Across unstructured geography informa7on assets.

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#5: We need T-­‐Shaped people to address this “extreme informa7on” opportunity. AIIM.org/Cer7ﬁca7on

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The emerging informa7on professional • The vast majority of organiza5ons see the need to manage informa5on as an enterprise resource rather than in separate "silos," departments or systems, but they dont know how to begin to address the challenge, as it is so large... • Professional roles focused on informa5on management will be diﬀerent to that of established IT roles. • An "informa5on professional" will not be one type of role or skill set, but will in fact have a number of specializa5ons. – Deb Logan and Regina Casonata, Gartner