You don’t. And you’re also steering the focus away from someone who probably just wants to be heard. Here’s how to be a more considerate conversation partner, says radio host and writer Celeste Headlee.

A good friend of mine lost her dad some years back. I found her sitting alone outside our workplace, just staring at the horizon. She was absolutely distraught, and I didn’t know what to say to her. It’s so easy to say the wrong thing to someone who is grieving and vulnerable.

So I started talking about how I grew up without a father. I told her my dad had drowned in a submarine when I was only nine months old and I’d always mourned his loss, even though I’d never known him. I wanted her to realize that she wasn’t alone, that I’d been through something similar and I could understand how she felt.

But after I related this story, my friend snapped, “Okay, Celeste, you win. You never had a dad and I at least got to spend 30 years with mine. You had it worse. I guess I shouldn’t be so upset that my dad just died.”

I was stunned and mortified. “No, no, no,” I said, “that’s not what I’m saying at all. I just meant I know how you feel.”

And she answered, “No, Celeste, you don’t. You have no idea how I feel.”

Often subtle and unconscious, conversational narcissism is the desire to do most of the talking and to turn the focus of the exchange to yourself.

She walked away and I stood there feeling like a jerk. I had wanted to comfort her and, instead, I’d made her feel worse. When she began to share her raw emotions, I felt uncomfortable so I defaulted to a subject with which I was comfortable: myself. She wanted to talk about her father, to tell me about the kind of man he was. She wanted to share her cherished memories. Instead, I asked her to listen to my story.

From that day forward, I started to notice how often I responded to stories of loss and struggle with stories of my own experiences. My son would tell me about clashing with a kid in Boy Scouts, and I would talk about a girl I fell out with in college. When a coworker got laid off, I told her about how much I struggled to find a job after I had been laid off years earlier. But when I began to pay more attention, I realized the effect of sharing my experiences was never as I intended. What all of these people needed was for me to hear them and acknowledge what they were going through. Instead, I forced them to listen to me.

Sociologist Charles Derber describes this tendency as “conversational narcissism.” Often subtle and unconscious, it’s the desire to take over a conversation, to do most of the talking, and to turn the focus of the exchange to yourself. Derber writes that it “is the key manifestation of the dominant attention-getting psychology in America.”

He describes two kinds of responses in conversations: a shift response and a support response. The first shifts attention back to yourself, and the second supports the other person’s comment.

Example number 1:

The shift response

Mary: I’m so busy right now.

Tim: Me, too. I’m totally overwhelmed.

The support response

Mary: I’m so busy right now.

Tim: Why? What do you have to get done?

Example number 2:

The shift response

Karen: I need new shoes.

Mark: Me, too. These things are falling apart.

The support response

Karen: I need new shoes.

Mark: Oh yeah? What kind are you thinking about?

Shift responses are a hallmark of conversational narcissism — they help you turn the focus constantly back to yourself. But a support response encourages the other person to continue their story. It lets them know you’re listening and interested in hearing more.

We can craftily disguise our attempts to shift focus — we might start a sentence with a supportive remark and then follow up with a comment about ourselves.

The game of catch is often used as a metaphor for conversation. In an actual game of catch, you’re forced to take turns. But in conversation, we often find ways to resist giving someone else a turn. Sometimes, we use passive means to subtly grab control of the exchange.

This tug-of-war over attention is not always easy to track. We can very craftily disguise our attempts to shift focus. We might start a sentence with a supportive comment, and then follow up with a comment about ourselves. For instance, if a friend tells us they just got a promotion, we might respond by saying, “That’s great! Congratulations. I’m going to ask my boss for a promotion, too. I hope I get it.”

Such a response could be fine, as long as we allow the focus to shift back to the other person again. However, the healthy balance is lost when we repeatedly shine the attention back on ourselves.

While reciprocity is an important part of any meaningful conversation, the truth is shifting the attention to our own experiences is completely natural. Modern humans are hardwired to talk about themselves more than any other topic. One study found that “most social conversation time is devoted to statements about the speaker’s own emotional experiences and/or relationships, or those of third parties not present.”

The insula, an area of the brain deep inside the cerebral cortex, takes in the information that people tell us and then tries to find a relevant experience in our memory banks that can give context to the information. It’s mostly helpful: the brain is trying to make sense of what we hear and see. Subconsciously, we find similar experiences and add them to what’s happening at the moment, and then the whole package of information is sent to the limbic regions, the part of the brain just below the cerebrum. That’s where some trouble can arise — instead of helping us better understand someone else’s experience, our own experiences can distort our perceptions of what the other person is saying or experiencing.

The more comfortable you are, the more difficult it is to empathize with the suffering of another.

A study from the Max Planck Institute for Human Cognitive and Brain Sciences suggests that our egos distort our perception of our empathy. When participants watched a video of maggots in a group setting, they could understand that other people might be repulsed by it. But if one person was shown pictures of puppies while the others were shown the maggot video, the puppy viewer generally underestimated the rest of the group’s negative reaction to the maggots.

Study author Dr. Tania Singer observed, “The participants who were feeling good themselves assessed their partners’ negative experiences as less severe than they actually were. In contrast, those who had just had an unpleasant experience assessed their partners’ good experience less positively.” In other words, we tend to use our own feelings to determine how others feel.

Here’s how that translates to your daily conversations: Let’s say you and a friend are both laid off at the same time by the same company. In that case, using your feelings as a measure of your friend’s feelings may be fairly accurate because you’re experiencing the same event. But what if you’re having a great day and you meet a friend who was just laid off? Without knowing it, you might judge how your friend is feeling against your good mood. She’ll say, “This is awful. I’m so worried that I feel sick to my stomach.” You’d respond, “Don’t worry, you’ll be okay. I was laid off six years ago and everything turned out fine.” The more comfortable you are, the more difficult it is to empathize with the suffering of another.

It took me years to realize I was much better at the game of catch than I was at its conversational equivalent. Now I try to be more aware of my instinct to share stories and talk about myself. I try to ask questions that encourage the other person to continue. I’ve also made a conscious effort to listen more and talk less.

Recently, I had a long conversation with a friend who was going through a divorce. We spent almost 40 minutes on the phone, and I barely said a word. At the end of our call, she said, “Thank you for your advice. You’ve really helped me work some things out.”

The truth is, I hadn’t offered any advice. Most of what I said was a version of “That sounds tough. I’m sorry this is happening to you.” She didn’t need advice or stories from me. She just needed to be heard.