Like several other professional sports teams, the Cleveland Cavaliers will now be sending out location-aware notifications to iPhone users at its games using Apple’s Bluetooth beacon iBeacon tech. The team will send out the usual reminders, video content, and promos available to those at the game.

The team announced today that the notifications (pictured above) will be sent to fans through the official Cleveland Cavaliers app. YinzCam, Inc develops the app and is using Gimbal Bluetooth beacon hardware at the Cav’s Quicken Loans Arena to get the job done.

The opt-in notifications will include the following:

Welcome messages and exclusive video content for fans as they enter and explore different areas of the arena

Exclusive content delivered by points of interest, such as the 1976 Miracle of Richfield video highlights, viewable when fans pass the display of the original hardwood classic court from the Richfield Coliseum

Promotional incentives and giveaways to fans who attend games

Reminders about game times and to pick up 50/50 raffles tickets when volunteers are close by

Fan-controlled privacy with up-front opt-in, so engagement is only on the terms the fan wants

About the Author

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & Electrek.co. He also co-authors 9to5Mac’s weekly Logic Pros series and makes music as one half of Toronto-based Makamachine.