Portland General Store

With aftershave that has pungent undertones of whiskey and conditioner that pours like volcanic ash, you’d be forgiven if you attempted to fell a forest after showering. The Portland, Maine-based company’s rugged range of haircare and skincare products pack names strong and simple—much like their effectiveness. It’s almost as if the products were crafted, too, in simpler times: Portland General Store’s shampoo eschews the harsh chemicals of other formulas for a plant-based cleanser. And the Willow toner is rooted in black willow bark and apple cider vinegar. The scents alone are enough to propel you to be a Paul Bunyan protege—or at least smell like one.