Apple suppliers see record sales in lead up to September's 'biggest launch in history'

Ashleigh Allsopp |
Aug. 13, 2012

Apple suppliers saw record sales in July, leading analysts to believe that Apple is ramping up orders of parts for new iOS devices in preparation for “the biggest second-half product launch” in the company’s history.

Apple suppliers saw record sales in July, leading analysts to believe that Apple is ramping up orders of parts for new iOS devices in preparation for "the biggest second-half product launch" in the company's history.

Apple Insider reports that, on Thursday, Topeka Capital Markets analyst Brian White sent a research note to clients, informing them that his "Apple Monitor" has tracked an estimated 14 per cent rise in July sales across the Taiwan supply chain at leading Apple suppliers.

The Apple Monitor is an analytical sales tracking tool that White uses to augment his own checks and research.

"This July represents the strongest month-over-moth sales growth of any July we have on record over the past eight years for the Apple Monitor," said White. "[It] was well above the 7 per cent growth experienced last July, supporting our view of an earlier launch of the iPhone 5 versus the iPhone 4S last October."

"We believe this strength reflects the supply chain ramping up production of new products for Apple that are expected to launch this September," White continued.

White thinks that the huge sales figure increase could also indicate that Apple is going to launch more than one new product this September, making the launch the "biggest second-half product launch in Apple's history." He also points out that other industry watchers think that this September will see the largest electronic product launch of all time from Apple.

"With the iPhone 5 launch and "iPad mini" on the horizon, along with the potential for an Apple TV in the coming quarters, we believe Apple's stock is prepared for the next major leg up that could propel Apple to out $1,111 price target over the next year," he concluded.