Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Car Rental (Destination) in Taiwan

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Executive Summary

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PROSPECTS

Convenience central to new developments

Increasing convenience has become the key area of focus for leading car rental brands in Taiwan. Leading companies have further expanded their offerings to ensure a greater presence in the market through options that are quick and convenient.

Competing modes present a challenge for car rental players

Car rental companies face strong competition from other transport modes such as bikeshare, motorbike and scooter rentals, as well as in addition to public transport and taxis. Taiwan is a small country with a well-developed transport infrastructure.

Bikeshare integrates with other transport modes

Bikeshare is now widely available in Taiwan with most cities operating bikeshare schemes in addition to private operators. The largest brand YouBike was launched in Taipei in 2009.

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