Chipotle is all about being progressive in the video world, like with last year's animated short film that kept making people cry (and that other one, a few years back)!

This year, however, they've gone above and beyond: they're dropping a new TV show about the horrors of industrial farming, called Farmed and Dangerous, and Hulu's gonna host it!

It's a 30 minute show, and we aren't kidding. It stars unofficial Sam Neill lookalike Ray Wise, and the show doesn't even mention Chipotle!

Chipotle happens to be one of the few major fast food chains that uses and loves sustainable agriculture and the "humane" treatment of animals — so the tone and subject of the show makes sense! Here's what the production company said about the show:

"Farmed and Dangerous is meant to strike large emotional chords — it's not about selling burritos."

The episodes start in February, and if the trailer (above) is any indication… well, this is an impressive campaign!