Boing (Spanish TV channel)

Boing is a Spanish free-to-air television channel, owned by a joint venture between Mediaset España and Warner Bros. through its Spain unit, which was launched in 2010. When Cartoonito and Cartoon Network were shut down in 1st July 2013,[1] many Cartoon Network programmes were moved to Boing, alongside new Boomerang programmes. The shows on the channel are also available in English via a second audio feed, whereas Doraemon uses the original Japanese audio track.

History

On November 28, 2008, Telecinco and Turner[4], reached an agreement to introduce a children's programming block on the Telecinco channel, with some 42 hours of weekly programming. Three days later, the Boing drawing container began in Telecinco and Telecinco 2.

Months later, on May 11, 2009, Boing went from Telecinco 2 to Factoría de Ficción, of the same group, with the same contents and similar schedules, since Telecinco 2 became La Siete and changed part of its programming.

On August 2, 2010, Telecinco announced the launch of Boing as its fourth free-to-air television channel,[5] moving from a series container to an open-themed channel dedicated 24 hours a day to the youngest in the house, with Turner star products. In its first weeks of broadcasting, Boing offered a six-hour programming loop that hosted the animations Geronimo Stilton, Beyblade: Metal Fusion, Dinosaur King, Powerpuff Girls Z, Ben 10: Alien Force, Bakugan Battle Brawlers and Inazuma Eleven,[6] to incorporate progressively own content in the following weeks in a grid in which, since then, fictions aimed at children and adolescent viewers coexist.

On August 9, 2010, it began its test broadcasts showing a letter of adjustment and on August 23 a promotional loop of series that would be broadcast in its premiere on September 1 of the same year.[7]

On September 1, 2010, its official broadcasts began with a programme that included a welcome selection of the Turner factory's star products.[8] Telecinco's new children's channel premiered with a 0.58% quota. With the arrival of the new channel, Boing, the series container of Telecinco and Factoría de Ficción was renamed SuperBoing, although on January 1, 2011, it ceased broadcasting on both channels after the merger with Cuatro, and its contents were shown exclusively on the Boing channel.

On November 28, 2010 the channel premiered La gran película de Ed, Edd y Eddy, an animated film from the series Ed, Edd and Eddy. Although its official release was one year and 22 days earlier (November 6, 2009) on the private and pay-TV network Cartoon Network, it was the first film broadcast on Boing and the first feature of a previous series broadcast on the network.

On May 31, 2011, the cable operator ONO incorporated the Boing channel in its basic package (which already has 17 children's channels) on dial 64, so all subscribers to the operator have access to that channel.[9][10]

On June 20, 2011, Boing's creative and advertising group, Time Warner and Publiespaña, changed the channel's corporate image with new advertising blocks, adding animated curtains in the presentation of the series and more information. The logo was also modified to a darker tone and with a spherical shape.[11]

On June 28, 2011, Mediaset Spain announced that, from the fourth quarter of the year, Publiespaña would launch a commercial policy in the channel with Desayuna y merienda con Boing containers. Both are presented by the EVA robot.[12]

On August 16, 2011, pay-TV operator Movistar TV added the Boing channel on its 63 dial. It later changed to 69 dial. In 2015 it became Movistar+, so it is now on 97 dial.

On September 7, 2011, Boing's official website renewed the content of the website, transforming it to its new corporate image and creating new sections. These sections include a games section, a series section, a video and photo portal and a blog where users are informed daily of the new releases that come to the channel.[13]

On September 16, 2011, Grupo Zeta launched the first issue of Boing Magazine to the kiosks. After an agreement between Grupo Zeta and the communication groups Turner Broadcasting System and Mediaset España, the publication was born with the same drive as the young children's channel.[14]

On Saturday, February 4, 2012, Mediaset Spain's children's channel reached its daily audience record with a 1.8% screen share, and was even one tenth (1.9%) away from Neox, Atresmedia's thematic channel.[15] One month after making history, on March 3 of the same year, it obtained a 2% screen share, two tenths away from its main competitor Disney Channel (2.2%).[16] Finally, weeks after reaching the daily maximum with a quota of 2.0%, on Saturday April 14 it repeated its success by giving the channel an audience share of 2.5% of the screen in total day and reaching the historic maximum since its premiere.[17] Almost two months later, on June 2, the children's channel of Mediaset Spain broke a new record on Saturday, giving the group a quota of 2.6% daily screen share.[18]

In July, 2012, Boing achieved the monthly maximum in DTT with a share of 2.1%, surpassing its great competitor Disney Channel by 3 tenths.[19] The channel gets the best result of its history thanks to films such as Ice Age. In terms of audience, it is the second most watched channel among children from 4 to 12 years with a commercial target of 14.1%.

Since November 2015, one month after being awarded a new HD channel by the government, Mediaset broadcast Boing in HD on a temporary basis until January 7 2016[20] Being replaced by Energy HD, and this was replaced on April 21]by Be Mad TV, the new channel of Mediaset Spain.[21][22][23]

On March 29, 2016, the channel renewed its corporate image, adapting to the worldwide image of the channel that premiered its Italian version on March 7 of the same year.

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