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Transactional SMS Vs Promotional SMS

Understanding TRAI regulations for business SMS in India

On signing up with Textlocal, you will be configured a promotional account for sending bulk SMS by default. Textlocal automatically ensures you comply with TRAI regulations and scrubs DND-registered numbers from your recipient list while sending a promotional bulk SMS campaign.
You will not be charged any SMS credits for these numbers.

If you would like to send transactional SMS such as OTPs, SMS alerts & order confirmations to your customers, contact your account manager or email us at support@textlocal.in - we'll guide you through the account conversion process.
Please check if your messages can be qualified as transactional SMS here

We can configure both promotional and transactional accounts to meet your business needs. Depending on the message content being sent, you can choose either the promotional account or the transactional one.

Transactional SMS

Promotional SMS

Transactional SMS is used to send OTPs, informational messages, booking and order alerts to your registered customers. They should not be intended for marketing.

Promotional SMS is used to send offers, discounts or promotions to new and existing customers. The messages may or may not be solicited by the recipients.

Messages are delivered to all recipients, irrespective of their Do-Not-Disturb (DND) status

Messages are only delivered to non-DND numbers and opt-in numbers*

Transactional SMS are delivered 24x7 with no time restriction

Promotional SMS can be sent only between 9am and 9pm

IM-TXTLCL
Transactional SMS can be assigned a 6-alpha character Sender ID of your choice. It should correspond with your business or product name.

DM-022145
Promotional bulk SMS will be delivered with a random 6-digit Sender ID assigned by the telecom operator