1.15.2007

who is china's next big ... football player?

Taking cues from the NBA, the National Football League is trying to get in on China's sports market by searching for the next Yao Ming of football, whoever he may be: NFL hopes familiar face sells 'olive ball' in China. As Yao has proved, there's big money to be made among China's 1.3 billion consumers, so the NFL has embarked on a nationwide search to find a promising Chinese athlete who might be able to play in the NFL. The big challenge is, at the moment, nobody in China really gives a crap about football...