Smartphones have gained significant traction around world in the recent past. They are increasing replacing small handheld devices and laptops. This is primarily due to low product prices, innovative features, and high speed internet. Mobile phone accessories including protective cases, USB cables, chargers, etc. have also witness significant demand in the recent past. Africa mobile phone accessories market is growing significantly, owing to large pool of mobile users and high growth of smartphones in the region. Moreover, price of smartphones has decline over the years, which in turn, has increased the demand for smartphones.

Growing mobile phone users in the region coupled with declining prices of mobile phones is expected to drive growth of the Africa mobile phone accessories market during the forecast period. Moreover, growing popularity of mobile phones in the region has increased the demand for mobile phone accessories such as chargers, memory cards, and batteries. For instance, in August 2015, Google, Inc., a U.S.-based technology company, launched Android One smartphones in the African Market at low price. The device was offered with features such as offline YouTube videos and streamlined search services.

Furthermore, growing expenditure on internet and television services in the region is expected to propel the Africa mobile phone accessories market over the forecast period. This has led to enterprises endorsing products via advertisements. Proper marketing of products is essential, these products are not necessity for a common man. For instance, in January 2016, Netflix, Inc., a U.S.-based on-demand streaming service provider, launched its services in South Africa with an aim to cater growing demand for Internet TV industry.

Statistics:

The North Africa market is expected to dominated the Africa mobile phone accessories market in 2018, accounting for 43.8% share in terms of value, followed by South Africa and East Africa, respectively

Market Opportunities

Growing trend of online shipping in Africa is offering lucrative growth opportunities for market players. Number of people shopping in e-commerce platforms are increasing, thus posing excelling opportunities for mobile phone accessories manufacturers to target specific set of audience.

Furthermore, majority of population in Africa are inclined towards low cost products. This is owing to poor economic conditions in the region. This, in turn, is expected to pose significant growth opportunities for manufacturers to target the consumer audience by introducing low-price products.

Market Trend

Mobile accessories products such as chargers, cables, and mobile cases are in stores as well as on online platforms. Protective cases are typically inspired by recent trends in the market such as popular performer, popular sportsperson, movie, games, etc., in order to entice young consumers in the region. For instance, Orange is a popular online store that sells accessories such as batteries, chargers, cases, and more.
Market players in the region are offering innovative products to attract consumers. In this, headphones and earphones are offered with different features and varieties. In order to beat competitors, key players are have introduce wireless headphones that are slowly becoming popular among consumers.
Market Segmentation

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