to do a video newscast. We want to tellmore stories that aren’t being told, tohighlight underserved neighborhoods.It just costs so much to produce vid-eo; for that we need corporate spon-sors. Our work, and our delivery of it, isever evolving. But it has to be, first andforemost, mission driven. We are in theto put some money in our personal bankaccounts. But that was bonus income.

We operate on sponsorship dollars, sell-ing ad space, and some creative partner-ing. We get assistance with distributionof the newspaper from Canisius commu-nication students, who get course cred-it for the work. Next up, we are hopingvery beginning stages of growing some-thing bigger. One day, when we are thegiant production company, we will bedoing the hiring, and practice what wepreach!

Maria Scrivani writes about local history andpeople who make a difference.