Apparently, enough people were intrigued with the idea that within hours of launching the 11 Herbs & Spices Firelog it sold out, USA Today reported.

According to KFC’s website, the rare firelogs are made of 100% recycled materials that can light a fireplace for up to three hours.

“At KFC, we have always been proud of our role in bringing loved ones together at the dinner table around a bucket of our world-famous fried chicken,” KFC’s chief marketing officer Andrea Zahumensky, said in a statement. “Now, this winter we’re bringing all the things we love — family, friends and fried chicken — together around the fire with our scented firelog.”

The logs – which sold for $18.99 apiece – are described as the “ultimate winter necessity,” according to the company’s website. KFC claims the burning of the scented firelogs may result in cravings for fried chicken and may “attract bears or neighbours who are hungry.”

It’s not the first time KFC has produced something odd to add to its line of limited edition products. In 2016, the company released 3,000 bottles of Colonel Sanders’ Extra Crispy Sunscreen – which also smelled like fried chicken.

As expected, the sunscreen also sold out.

After selling out of the firelogs, KFC apologized on Twitter to those who weren’t able to snag them, but wished those who did to “enjoy the best smelling fire you’ve ever smelled in your life!”

Boy howdy, did those go fast! Apologies to those who weren't able to snag one, and to those who did, enjoy the best smelling fire you've ever smelled in your life!

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