WEBVTT ANTHONY: FROM 2013 TO 2014, USE OF E BOOKS GREW BY 5%. BUT 70% OF AMERICANS SAID THEY HAD READ AT LEAST ONE BOOK IN PRINT THE PREVIOUS YEAR. THOSE NUMBERS DON'T SURPRISE TED REINSTEIN. REPORTER: THIS PAST NOVEMBER, AFTER TWO YEARS OF CAREFUL PLANNING, KATE TOOK THE PLUNGE OPENING PAPERCUTS J.P. IN JAMAICA PLAIN. SHE'S BANKING ON THE RETURN OF BOOKS AND BOOK STORES. IT'S AN OVERWHELMINGLY POSITIVE, AND EVERYONE IS E LATED WHEN THEY COME IN TO SEE REAL BOOKS, AND ESPECIALLY PARENTS OF YOUNG CHILDREN BEING ABLE TO BUY THEM NICE HARD COVER BOOKS, AND THEY'RE VERY EXCITED TO FIND OUT WHAT'S NEW AND BEING ABLE TO SUPPORT A LOCAL BUSINESS AND BUY BOOKS RIGHT IN THEIR COMMUNITY. LOTS OF OUR STUFF RIGHT IN HERE FOR YOU. REPORTER: PAPERCUTS SHELLS ARE STOCK WITH ALL TIMES OF BOOKS, FICTION, NONFICTION PORTION ITRY, COOK BOOKS ASK BEAUTIFUL ART BOOKS. I REALLY THINK THERE'S SOMETHING TACTILE ABOUT A BOOK AND GIVING SOMEONE A BOOK IS SO MUCH DIFFERENT THAN SENDING THEM A LINK TO A FILE. VERY NO PROBLEM WITH PEOPLE READING E BOOKS, THERE'S A LOT OF PEOPLE THAT DO BOTH. IT'S CONVENIENT TO GO ON VACATION AND PACK ALL YOUR BOOKS ON YOUR KIN DEPARTMENT OR YOUR iPAD. BUT IT ALSO REALLY TOUGH TO SHARE THOSE BOOKS. REPORTER: ONE THING KATE DOES LOVE TO SHARE, RECOMMENDATIONS. PEOPLE ARE MORE CONCERNED ABOUT READING BOOKS AND HAVING A GOOD RECOMMENDATION FROM A REAL PERSON THAT ACTUALLY READS BOOKS, AND I TRY TO ASK WHAT THE LAST BOOK THEY READ THAT THEY LIKED AND I TRY TO KEEP MY IDEAS PRETTY BROAD, TOO. AND THEY HAVE COME BACK AND TOLD ME THAT THEY'VE LIKED MY RECOMMENDATIONS, AND IT'S REALLY SOMETHING TO BUILD THAT RELATIONSHIP WITH PEOPLE, TOO. REPORTER: TOM LYONS IS ANOTHER BOOK STORE NEWBIE. IN 2013 HE TOOK OVER THE NEW ENGLAND MOBILE BOOK FAIR IN NEWTON MUCH HE KEPT THE DISCOUNTS OF UP TO 30% BUT SAID ABOUT SPRUCING UP THE PLACE AND MAKING IT MORE USER FRIENDLY, THANK YOU. ALL THE BOOKS IN HERE WERE BUT PUBLISHER, SO IT TOOK US 22 MONTHS TO MOVE THE BOOKS OUT OF PUBLISHER AND INTO CATEGORIES. NINE OUT OF 10 OF OUR PATRONS LOVE THE FACT THAT WE'RE MORE IN LINE WITH A LIBRARY. ONE OUT OF 10 SPENT 30 YEARS LEARNING HOW -- BUT I ALWAYS FILE MY BOOKS THIS WAY. REPORTER: NOW ALL OF THESE BOOK STORES OFFER MORE THAN JUST BOOKS. THEY'VE ADDED A MYRIAD OF BOOK RELATED ITEMS THOUGH THEIR INVENTORIES. A LOT OF THE BOOKS SURVIVED WITH NONBOOK ITEM NOW AND WE'VE BROUGHT MORE OF THOSE IN AND THEY DO SELL WELL. WE FOCUS ON UNIQUE ITEM THAT YOU WON'T FIND IN REGULAR BIG BOX STORES OR CHAINS. REPORTER: HE SEES ONE GOOD SIGN FOR THE FUTURE, SALES OF CHILDREN'S BOOKS ARE UP AT THE STORE. PARENTS ARE OVERALL, AT LEAST IN THIS AREA FOR THE YOUNG CHILDREN, ARE BRINGING THEM TO GET BOOKS. THERE'S NOTHING BETTER FOR ME THAN TO SEE A SMALL CHILD GET THEIR OWN BOOK AND JUST HAVE THIS BIG SMILE ON THEIR FACE THAT THEY'VE GOT THIS BOOK THAT THEY'RE CLINGING TO. I THINK THAT'S A POSITIVE THING. REPORTER: BROOKLINE BOOKSMITH DATES BACK TO 1961, AND OVER THE YEARS THERE HAVE BEEN TOUGH TIMES, SAYS THE ASSISTANT MANAGER, LISA. WE START IN THIS BASEMENT AND TALKED ABOUT HOW TO GO ON THE LEAN RATIONS TO FIGURE IT OUT AND DO MORE WITH LESS. EVEN STILL, WE LIVE WITH THAT, WE LEARNED THAT SO DEEPLY IT'S INGRAINED SO THAT WE WOULD NEVER TAKE IT FOR GRANTED. WE ALWAYS TAKE EVERY SUCCESSFUL YEAR AS A LESSON. WE'RE DEEPLY GRATEFUL TO OUR COMMUNITY. WE OWE EVERYTHING TO OUR COMMUNITY. VERY INSPIRING THAT THEY GET IT RIGHT. THEY GET IT RIGHT IN THE EN. LOVING BOOKS AND GIVING BOOKS AND SHARING BOOKS, AND CHERISHING BOOKS, AND ALL THAT THEY REPRESENT IN THE WORLD. ANTHONY: SUPPORT YOUR LOCAL BOOK STORE. THEY HAVE STRUGGLED THIS WINTER LIKE SO MANY OTHER BUSINESSES HAVE AS WELL. THAT IS "CHRONICLE" FOR TONIGHT. THANK YOU FOR JOINING US. I'M ANTHONY EVERETT. HAVE A GOOD EVENING. WE'LL SEE YOU TOMORROW NIGHT. NEXT "CHRONICLE" THEY STEPPED UP TO SERVE OUR NATION. A LOT OF PEOPLE PUT A LOT EFFORT IN. MEET LOCAL PEOPLE STEPPING UP TO SERVE OUR VETERANS. IT WAS ALMOST LIKE THE HOUSE