Here's The Deal.

:::::::::::::::::::::::::::::::::::::::::::::::::::::::Everything is changing! Mass production is now mass customization. Differentiation rules. Marketers must understand emotions, social patterns, and media consumption in order to design the next generation of products and messages. Advertising is dynamic communication. It's not easy keeping up. Fortunately, we love this shit.

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VCU Brandcenter Viral Campaign

It looks like we have a viral campaign in the works for VCU Brandcenter. We received an e-mail yesterday which directed us to a brief video of Paul Lavoie, Chairman and Chief Creative Officer of Taxi, speaking about change.

Today we received another e-mail with the subject line, "Change is coming." This time there was another video. The two top Ogilvy ladies behind the Dove real beauty campaign gave their two cents on change. Nancy Vonk and Janet Kestin are the second in a series of "Change is coming" clips. There are several empty boxes on the page, indicating a series of 10 videos. Who will be talking about change tomorrow?