We Are Taking Marketing Research Further

Our Story

Focus Pointe Global began thirty-plus years ago as a single-room focus group facility in Philadelphia. Since then, the company has expanded to 20 research facilities strategically located across the United States. From the beginning, FPG has embraced technical advances to innovate new and better ways to manage and execute research. An early advocate of using digital and web-based technology in the qualitative space, FPG helped introduce the profession to new technologies, including web-streaming and digital recruiting methods. FPG was the first marketing research company to design and build an online project information system, RMS (Respondent Management System), that revolutionized the way we recruited and managed our respondent panel and recruiting operations. By embracing emerging technologies FPG was – and still is – a key player in changing how marketing research is conducted and reported. FPG continues to push the boundaries of the status quo by introducing platforms that provide quicker insights, including its 2017 launch of the FPG Think Tank™ series of emerging service offerings. Today, we are pleased to announce FPG POV, a new mobile app created to enhance the respondent user experience in taking surveys and managing their FPG account – an industry first! While emerging technologies are changing the way we collect data, FPG’s dedication to service excellence and close, long-term client relationships has remained constant. We look forward to a continued journey of innovative growth in partnership with our clients, industry colleagues, and the research participants that serve our industry. Stay tuned – we are just getting started!

At FPG quality and innovation are at the heart of everything that we do.

Executive Leadership

Noel Sitzmann

Executive Chairman

Laura Livers

Chief Executive Officer

Kim Reale

Sr. VP Operations

Shawn Y. Marcellus

Sr. VP Recruiting Operations

Ileen Branderbit

Executive VP of Sales

Kay Savio

VP Client Development and Clinical Research

Charlotte Daley

VP Brand Communications

Petula L. Wilson

Senior Director of Human Resources

Noel Sitzmann has spent 23 years in the business information field and came to FPG after 11 years as CEO of PreVisor, having grown their business 20-fold from a niche player to the leading global provider of technology-enabled talent measurement solutions. Noel’s vision for FPG focuses on investment to meet increasing client demands and an acquisition strategy to expand FPG’s national presence.

Laura Livers is Chief Executive Officer of Focus Pointe Global, which provides high-quality marketing research data collection services by leveraging new techniques and technologies to make market insights more accessible, accurate, and affordable. Under Laura’s leadership, FPG has expanded its service offerings by incorporating accepted methodologies with emerging digital solutions. Laura has 33 years of experience partnering with Fortune 500 companies in the marketing research arena. Prior to joining FPG in 2009, Laura was president of mystery shopping firm Shop ‘n Chek Worldwide.

Kim Reale has over 26 years of management experience, 18 of which are in the marketing research arena. Kim’s areas of expertise include management of operations, personnel and clients as well as project implementation, process improvements, resource management and problem resolution.

Shawn Marcellus is a 20-year marketing research veteran. As head of FPG’s qualitative recruiting operations, Shawn oversees every aspect of the company’s yearly tally of 2,000+ medical, consumer, and B2B projects. Her oversight responsibilities include project management, respondent recruiting, and client consultation.

Ileen Branderbit is responsible for working directly with clients on every aspect of a project from the initial RFP through the end of the study. Her experience of 22 years in marketing research includes facility and project management as well as client development. Ileen works closely with FPG’s largest clients to provide custom solutions to challenging projects.

With 22 years of experience, Kay Savio manages a team of business development staff and heads up the Clinical Research Division. Kay’s client support extends to a wide range of industries including Consumer Package Goods, Financial, Telecom, Insurance, Healthcare, Pharmaceuticals and Government Contracts, among others.

Charlotte Daley drives FPG’s marketing endeavors with particular focus on brand strategy and brand communication, both internal and external, across the Focus Pointe Global network. Her responsibilities include ensuring that clients and participants alike enjoy an excellent FPG research experience across all channels.

Petula Wilson has over 20 years in the field of human resource management. At FPG she is responsible for compensation, benefits, staffing, recruitment, and employee relations. Petula’s professional experience ranges from small to mid-sized companies covering a variety of industries and she is certified as a Professional in Human Resources (PHR) by the Society of Human Resource Management (SHRM).

Mary Lair has spent 28 years in the marketing research industry. She consults clients about details of projects and manages sales of the company’s products and services for consumer, professional, medical professional, and clinical research. Her responsibilities include preparing and presenting proposals, overseeing budget management of projects, and ensuring client satisfaction.

Christy McCulla has been in the research industry for 24 years. She began her career as an interviewer and quickly moved into project and facility management. Christy is a creative thinker whose expertise includes crafting custom solutions for her clients’ research needs.

Jill is an experienced Director of Facilities and Client services with a demonstrated history of working in the market research industry. Her skills include expertise in Focus Groups, Online Research, Advertising Research, Marketing Research, and Project Management. Consistently adapting to change in a fast-paced environment, Jill is a strong operations professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from Western Michigan University – Haworth College of Business.

Pulling from both sides of her brain, Judy has the ability to quickly analyze complex business situations and determine the best course of action to meet and exceed client goals and expectations. She is a marketing strategist with over 25 years of experience and a proven track record of bring innovation and visionary thinking to B2B and B2C companies resulting in measurable bottom-line success.

Stephanie is an experienced Client Services Director with a creative approach to problem-solving in the marketing research/clinical research space. Whether in-facility or online, she has a vast amount of experience with Focus Groups, Advertising Research, Market Research and Clinical Research. Her educational background includes an M.B.A., as well as a bachelor’s degree in Business; both focusing on Marketing. Stephanie is passionate about marketing research and embraces the variety of new and emerging, as well as more traditional opportunities this industry offers.

Our Affiliates

We are proud to be associated with the following industry organizations:

Elevating the marketing research experience.

Mission Statement

Focus Pointe Global’s mission is three-fold as we aspire to be the:

Premier provider of high-quality, ethically gathered data;

Ultimate source of qualified respondents; and

Provider of choice of upscale meeting spaces for market research practitioners.

Our overarching goals are first, to provide unrivaled research solutions with professional integrity and the highest level of service quality to our national customer base and second, to further expand our footprint through strategic acquisitions.

Operating Principles

As we move forward, we will be guided by the following principles:

Exceeding customer expectations is our single-most important success factor. The quality of our product offerings and service delivery will never be compromised.

We will execute with excellence, striving repeatedly for success, never accepting less.

We will be innovative by challenging conventional thinking and the status quo, and actively pursue new products that consistently evolve our brand.

FPG Cares is a Company initiative that gives back to local communities by supporting causes related to children and families.

FPG isn’t just a business. It’s a family. The FPG Family truly cares about one another and our local communities. Over the years, many of our employees have demonstrated their compassion by supporting various nonprofits through volunteering, donating goods, and making financial contributions. Through FPG Cares, as an organizational family, we can continue to reach out to families who need some support, focusing on the needs of children. Since launching FPG Cares in August 2017 we have successfully embarked upon several initiatives:

Diaper drive for hurricane Harvey victims in Texas

Food collection for local homeless shelters

Coats and winter wear for local homeless shelters

Book Collection – Reach Out and Read Program

School supplies and backpack collection for homeless and at-risk children

Our current initiative is helping to collect socks for the homeless, supporting “The Joy of Sox.” Their mission is to provide joy to the homeless with new socks.Click Here to Learn More. FPG operates in 13 states, so our family bond reaches far and wide. We are proud to support families through both national programs and local organizations.

–A Heartfelt Thank You!–

“Dear Employees of Focus Pointe Global,

On behalf of the children, families and staff at Children’s Hospital of Philadelphia’s (CHOP) Reach Out and Read primary care practices, thank you so much for collecting wonderful children’s books and donating them to families in need!