#Beauty: The Instagram trends you should be watching

With more than 800m active users per month, it’s no surprise Instagram is a hive of beauty inspiration, and more often than not, the place where major beauty trends begin.

At WGSN, we’ve brought these emerging Instagram trends to you in report that subscribers can access here.

Why? Tracking these trends and being ahead of the competition can help a brand become an industry leader.

In our main report, we’ve highlighted five beauty trends emerging on Instagram – but we’re previewing three for you here on WGSN Insider.

#Fingerwaves

January 15th 2018: 139,096 Instagram posts

@pashi0nhair

Expect to see #fingerwaves hit its peak in the coming months. A decidedly classic style with roots in street culture, updates experiment with colour and glitter. Instagram posts focus on the detail and intricacies of the style, highlighting the craftsmanship of each wave and the impact of high-shine gloss. Influencers such as @harmonicurls spotlight the style.

#Shadowroots

January 15th 2018: 15,106 Instagram posts

@hannahsophia.design

Embracing the reality of how roots grow out, #shadowroots emerges as the next inventive hair trend for adding colour to your look. Instagram users have a penchant for injections of pink and purple. The style sees a darker shot of colour applied to the parting, allowing it to peek out and create a a shadow effect when seen at different angles. Publications such as Allure are already calling it out.

#Dotliner

January 15th 2018: 803 Instagram posts

@__bambinoxx

A burgeoning Instagram trend, keep an eye on #dotliner as the next experimental look for make-up aficionados. Online influencers such as Rady of @gwrady and Rei Lilith play with dots in various sizes that circle the eye or migrate out towards the temple. Elsewhere, dots are added to traditional eyeliner or used in different tones to create a swatch of colour across the lid.