Organizational Media Futures is a blog on the evolving nature of media technologies and organizational change. Students and faculty contribute to this blog as members of the Cal State East Bay Media Futures Group, a nonprofit think tank emphasizing foresight as a critical tool for creating sustainable initiatives local and global.

Thursday, December 6, 2007

Intuition Networks - Positional and Product Strategies

At Intuition Networks we are committed to safety and innovation in transportation and we have positioned our organization with a strategy that distinguishes us in the social and economic landscape. We see ourselves as part of a cooperative effort to better the environment as well as the lives of our customers.

We continually focus on improving and maintaining the quality of our products.Through focus group research we determined that the public was ready for a car that would drive itself so that they could safely engage in social or business conversations while riding to their destinations, either in face-to-face meetings with the other passengers in the vehicle, or through their cellphones and computers.

All of our employees are inspired by the mission we have of eliminating transportation accidents while contributing to a cleaner environment. We offer state of the art training programs which provide continuous learning opportunities to support the advancement of employees within our company. The enormous increase in our company’s stock value over the past 10 years is a direct reward for our employees who are also shareholders in our company. Based upon Stanley Deetz’ multiple stakeholder model, our company has dedicated itself to serving our customers and employees, as well as the global ecology.

Product Development

At Intuition Networks we determined that people were ready to let our company do the driving once we proved the overall safety of our networked transportation system. To meet this goal we formed strategic alliances with the National Science Foundation, the Defense Department’s Advanced Research Projects Agency, Intel, the award-winning Stanford University Transportation team and the Honda Research Institutes. We gained national recognition by creating robot vehicles which were then used in combat zones for transporting supplies, saving many lives of those in military service. We carried out an intelligent publicity campaign, achieving substantial news media coverage of our safe and successful networked transportation system in action. We showed how it would work in urban environments as well as on interstate freeways. We displayed a comprehensive 100% safety record in all transportation environments and our product was accepted by the public.

Our product operates using Stanford’s Velodyne and lidar technology. The Velodyne sensor uses 64 lasers that capture a million data points per second. This allows our vehicles to see a distance of 200 yards, in all directions, in 3 dimensional views. We also use lidar sensors, a light-based radar system to provide close-up vision for viewing pedestrians and other objects. In addition, our cars also use sensitive GPS systems to direct themselves.

In 2007, the number of deaths due to roadway accidents in the United States was nearly 50,000. By taking out the element of driver error, our product has reduced that number substantially. Our company has now achieved automation of private transportation in the United States and many other nations such as Japan, Canada and France.

Product Differentiation

Our product is the vehicle of the future that will revolutionize our current beliefs and change our ideals and expectations for our cars and car companies. At INTUITION, we are not simply selling you the best car out there; we are selling a service and a lifestyle. We are concerned with every individual who buys our product and ongoing communication will ensure customer satisfaction. Everyone who invests in our vehicle will be matched with a company representative who will be a personal point of contact for all of their needs. This representative will extend beyond the typical role and be more a friend to the customer than just merely a contact to the company.

Our company desires to communicate a personal interest in the lives of our customers. Through constant communication with our customers through representatives, focus groups and company gatherings, we receive better feedback and in return fully accommodate individual’s needs and desires. Part of our service will entail vehicle modifications at any point in the life of your vehicle. Whether it is for life changes or purely cosmetic, we will be there to assist our customers every step of the way. For example, if your work needs change and you would like to create a more office-like atmosphere inside your vehicle or if you get married or anticipate the birth of a child, being in direct contact with an INTUITION representative will ensure that changes are made so that your vehicle is suited to your tailored needs.

With a variety of options to choose from, customers who buy our vehicles will have complete creative freedom to design the car perfect for their desires and needs -- the possibilities are endless. Your vehicle can then become an extension of your office and with the driverless technology that our cars will possess, you can get a head start on your workday as we drive you to the office. TV’s, computers, internet access, mini bar, fridge, stove or microwaves can be installed in your vehicle. If you can imagine it, we can create it.

We strive to have more and more of our vehicles on the roads and have made them as affordable as possible. Since our customers work hand in hand with our design technicians, you are able to create the car that is within your individual budget. Federal, state and local governments have created incentives such as rebate programs to help individuals buy our personal transportation vehicles, both because of the increase in safety as well as the zero emissions pollution standards our vehicle have.

Although our driverless automobiles require very little participation by it’s occupants, “drivers” will still be required to be licensed by the state. We understand that there are times when our customers will want to drive in the traditional sense, so our vehicles will have the capability to be taken out of the “automatic” drive mode.

We believe in our product 100% and feel that our service and safety are unmatched, and we hope to see a shift towards seeing primarily our vehicles on the roadways. We can accommodate any lifestyle, any budget and all requests for vehicle design. In doing this we, INTUITION Networks, believe we have created a product that is accessible to people in all walks of life. We are a people-based organization and customer service and satisfaction are our ultimate goals.

Organizational Life of 2017

Our company, with the assistance of the Danal Organizational Consulting Group, has formulated a workplace democracy strategy that empowers employees by leveling the playing field. Traditional hierarchies that characterize so many companies have been eliminated and replaced by teams comprised of specialists who are equipped to manage themselves. Without the interference and intimidation of managers paid to supervise and report to those higher up, the voice of the worker flows unrestrained. Decisions are made collaboratively based upon the contributions of every team member. Participation on everyone's part is encouraged and rewarded. An employee stock ownership program, which encourages employees to work hard so that their share of company stock will increase in value, has been implemented. Our stocks are given as a gift to workers who demonstrate consistency in their work and enthusiastic participation in company decision-making. When monetary gain is tied to people's contributions, they are motivated to invest even more of their best efforts into their work.

Our hiring practices zero in on job candidates who are the very best fit for the positions they are hoping to fill. Individuals are not hired simply because they can get a job done. Rather, they are placed in positions where they can flourish based upon their natural strengths and abilities. We believe that work should not be drudgery, but rather an outlet for creativity and innovation. When employees are enjoying their work, they are motivated to produce even greater results and that excellence will be reflected in high quality work and strong relations between team members.

Our company strives to keep our employees as happy as possible. We recognize that everyone who is involved throughout each step of design, manufacturing, marketing, and sales deserves recognition for a job well done. Regular celebrations honoring employees at every level encourage their participation and also foster community.

Each of our employees receives full medical benefits. Ensuring that they are well cared for outside of work will guarantee that workers are at their best for work. The health of our company is dependent upon the health of its team members. Wellness workshops encourage employees to be good to their bodies and care for themselves.

Our company recognizes the work/life conflict that is present for its employees. We know that while people are on the job their minds are on what's going on at home and we are also aware that people who are at home are thinking about what's happening at work. To help remedy the work/life conflict for its employees, our company has made it one of its top priorities to create a workspace environment that is comfortable not only for those who are working but also for their families. Moms who want to spend time with their young children have the option of placing them in a day care on the premises. This childcare facility is fully equipped with cameras and other monitoring devices, and video will be streamed directly to the computer of the mothers. That way they will be at ease knowing that their children are nearby and well cared-for.

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