The Dutch Beers and Collectors Association (BAV) has awarded the Dutch beer brewer HOOP Bier as the winner of the best and the most beautiful beer label 2017 at the Dutch BAV beer label competition.

The competition is open for all beer brewers from the Netherlands. During the BAV Autumn Fair in September 16, an expert jury chose the Old Ale's label "Oudt Heyn and syn wyf" by HOOP Bier as the winner.

The main contributors for the win were the design, appearance and the label mentioning recommendations for preferred food to partner the beer. The concept and design of HOOP Bier was made by PROUDdesign, an agency specialized in packaging and brand-design.

"When choosing the label material, HOOP Bier wanted to make sure that the label had a different look and feel compared to standard craft labels. We chose UPM Raflatac's self-adhesive PE label as it gave us great design options, flexibility and moisture resistance, aspects that one needs in our demanding environment", says Steven de Cleen, founder of PROUDdesign and co-founder of HOOP Bier.

UPM Raflatac congratulates HOOP Bier on their award winning label design. "We see the market of craft beers growing and their unique label design contributes to great shelf appeal", says Jesse Rep, Country Manager, UPM Raflatac. "Selecting the right label material allows for product differentiation, something that we as label material manufacturers know all about."