Downtown Visitor Center A new year-round Downtown Madison Visitor Center is now open at 452 State Street in a renovated Elisabeth Link Peace Park. Downtown Ambassadors are staffing the Visitor Center in partnership with Madison Parks. Stop by for maps, directions, event information, and shopping and dining suggestions.

When you're visiting Downtown Madison, chances are you'll have a few questions. Our Information Ambassadors work as concierges, ready to offer maps, downtown directions, event information, shopping and dining suggestions and a friendly smile.

Wearing their signature green shirts, Information Ambassadors can be found at the new Downtown Madison Visitor Center seven days a week year-round, in an information booth on the Capitol Square during the warmer months, on a trolley during the holiday season and at special events throughout the year.

Events in Peace Park Permits and arrangements to have events in the newly renovated Peace Park can be made through Madison Parks. Download events info sheet