The Boys and Preschool categories grew in the quarter; Absent the
negative impact of foreign exchange, Franchise Brands grew 4% in the
quarter;

Net earnings of $207.6 million or $1.64 per diluted share; Adjusted
net earnings of $200.5 million or $1.58 per diluted share, excluding
the sale of manufacturing operations;

Operating cash flow of $497.1 million over the trailing twelve
month period; $551.3 million of cash at quarter end; Returned $83.5
million to shareholders through dividend and share repurchase in the
third quarter.

Net earnings for the third quarter 2015 were $207.6 million, or $1.64
per diluted share, compared to $180.5 million, or $1.40 per diluted
share, in 2014. Adjusted net earnings for the third quarter 2015 were
$200.5 million, or $1.58 per diluted share. These exclude a pre-tax gain
of $9.9 million, or $0.06 per diluted share, from the sale of the
Company's manufacturing operations in East Longmeadow, MA and Waterford,
Ireland. This compared to adjusted net earnings for the third quarter
2014 of $187.8 million, or $1.46 per diluted share, which excluded a
pre-tax charge of $11.6 million, or $0.06 per diluted share, related to
the restructuring of the Company's investment in its television joint
venture.

"Strong global consumer demand across Hasbro Franchise Brands and
Partner Brands drove continued momentum in our business," said Brian
Goldner, Hasbro's Chairman, President and Chief Executive Officer.
"Brand innovation and superior market execution delivered not only
underlying revenue growth, but higher profitability in a very
challenging foreign exchange environment. We have innovative play
experiences and marketing initiatives across brands, demographics and
geographies this holiday season and remain focused on executing and
investing for continued growth in future years."

"Throughout 2015, our teams have positioned Hasbro to succeed in a very
challenging environment," said Deborah Thomas, Hasbro's Chief Financial
Officer. "Tremendous innovation across brands and a strong entertainment
slate has driven favorable product mix and underlying profit gains.
Through the third quarter, pricing and hedging programs have protected
our margins, but only through the strong execution of the team will we
continue to deliver against our objective to expand operating profit
margin over time. We also continue to invest in future innovation and
systems, which positions us for long-term growth and shareholder value
creation."

Third Quarter 2015 Major Segment Performance

Net Revenues ($ Millions)

Operating Profit ($ Millions)

Q3 2015

Q3 2014

% Change

Q3 2015

Q3 2014

% Change

U.S. and Canada

$803.8

$764.3

+5%

$187.1

$169.9

+10%

International

$612.6

$649.3

-6%

$114.2

$116.5

-2%

Entertainment and Licensing

$52.1

$53.4

-2%

$16.2

$0.5

+3,195%

U.S. and Canada Segment net revenues increased 5% to $803.8 million
compared to $764.3 million in 2014. The Segment's results reflect growth
in the Boys and Preschool categories, which was partially offset by a
decline in the Games and Girls categories. Absent the 1% or $5.4 million
negative impact of foreign exchange, the U.S. and Canada segment
increased 6%. The U.S. and Canada Segment reported operating profit of
$187.1 million, up 10% compared to $169.9 million in 2014.

International Segment net revenues were $612.6 million compared to
$649.3 million in 2014. Growth in the Boys and Preschool categories were
more than offset by declines in the Games and Girls categories. On a
regional basis, the negative impact of foreign currency resulted in
revenue declines in Europe, Latin America and Asia Pacific. Emerging
markets revenues declined 15% in the quarter. Excluding an unfavorable
$126.7 million impact of foreign exchange, net revenues in the
International Segment grew 14%, increasing 15% in Europe, 14% in Latin
America and 9% in Asia Pacific. Emerging markets increased approximately
12% absent the impact of foreign exchange. Foreign exchange also
negatively impacted operating profit. As reported, International Segment
operating profit of $114.2 million was down 2%, compared to $116.5
million in 2014. Excluding the negative impact of foreign exchange,
operating profit was $133.0 million, a 14% increase versus 2014.

Entertainment and Licensing Segment net revenues declined 2% to $52.1
million compared to $53.4 million in 2014. The decline in revenue was
primarily driven by a difficult comparison with TRANSFORMERS: AGE OF
EXTINCTION entertainment and licensing revenue last year. The
Entertainment and Licensing Segment reported an increase in operating
profit to $16.2 million compared to $0.5 million in 2014. In 2014,
operating profit was negatively impacted by the acceleration of certain
programming amortization costs.

Third Quarter 2015 Product Category Performance

Net Revenues ($ Millions)

Q3 2015

Q3 2014

% Change

Nine Months2015

Nine Months2014

% Change

Boys

$593.1

$478.5

+24%

$1,206.1

$1,062.1

+14%

Games

$363.5

$395.2

-8%

$810.7

$841.4

-4%

Girls

$294.8

$407.7

-28%

$539.4

$710.2

-24%

Preschool

$219.6

$188.5

+17%

$425.9

$364.8

+17%

Third quarter 2015 net revenues in the Boys category increased 24% to
$593.1 million. The retail launch of STAR WARS: THE FORCE AWAKENS
product along with growth in Franchise Brand NERF and the positive
contribution from JURASSIC WORLD products drove the strong
year-over-year growth. These gains more than offset the decline in
TRANSFORMERS, which faced difficult comparisons versus 2014 shipments in
support of the theatrical release of TRANSFORMERS: AGE OF EXTINCTION.

Games category revenues declined 8% in the quarter to $363.5 million.
Growth in Franchise Brand MONOPOLY and initial shipments of PLAYMATION
MARVEL'S AVENGERS were more than offset by declines in Franchise Brand
MAGIC: THE GATHERING and several other games.

The Girls category revenues declined 28% in the third quarter 2015 to
$294.8 million. FURBY continued to drive this decline along with
relatively smaller declines in Franchise Brand MY LITTLE PONY, and a
decline in FURREAL FRIENDS. Growth in PLAY-DOH DOHVINCI and shipments of
DISNEY'S DESCENDANTS partially offset the revenue declines in other
Girls' brands.

Preschool category revenues increased 17% in the third quarter 2015 to
$219.6 million. Growth in Franchise Brand PLAY-DOH, along with shipments
of PLAYSKOOL HEROES STAR WARS GALACTIC HEROES and JURASSIC WORLD
as well as the launch of PLAYSKOOL FRIENDS MY LITTLE PONY more than
offset revenue declines in core PLAYSKOOL products.

Dividend and Share Repurchase

The Company paid $57.5 million in cash dividends to shareholders during
the third quarter 2015. The next quarterly cash dividend payment of
$0.46 per common share is scheduled for November 16, 2015 to
shareholders of record at the close of business on November 2, 2015.

During the third quarter, Hasbro repurchased 338,077 shares of common
stock at a total cost of $26.0 million and an average price of $76.88
per share. Through the first three quarters, the Company repurchased
1.09 million shares of common stock at a total cost of $72.8 million and
an average price of $67.07 per share. At quarter-end, $491.3 million
remained available in the current share repurchase authorization.

Conference Call Webcast

Hasbro will webcast its third quarter 2015 earnings conference call at
8:30 a.m. Eastern Time today. To listen to the live webcast and access
the accompanying presentation slides, please go to http://investor.hasbro.com.
The replay of the call will be available on Hasbro's web site
approximately 2 hours following completion of the call.

About Hasbro

About Hasbro: Hasbro (NASDAQ: HAS) is a global company committed to
Creating the World's Best Play Experiences, by leveraging its beloved
brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY
LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner
brands. From toys and games, television programming, motion pictures,
digital gaming and lifestyle licensing, Hasbro fulfills the fundamental
need for play and connection with children and families around the
world. The Company's Hasbro Studios and its film label, ALLSPARK
PICTURES, create entertainment brand-driven storytelling across mediums,
including television, film, digital and more. Through the Company's
commitment to corporate social responsibility, including philanthropy,
Hasbro is helping to build a safe and sustainable world and to
positively impact the lives of millions of children and families. Learn
more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Certain statements in this release contain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements include expectations concerning the Company's
potential performance in the future, including with respect to
anticipated future benefits from investments in the Company's business
and strategic efforts to grow the Company's brand portfolio and content
delivery over the longer-term, and the Company's ability to achieve its
other financial and business goals and may be identified by the use of
forward-looking words or phrases. The Company's actual actions or
results may differ materially from those expected or anticipated in the
forward-looking statements due to both known and unknown risks and
uncertainties. Specific factors that might cause such a difference
include, but are not limited to: (i) the Company's ability to design,
develop, produce, manufacture, source and ship products on a timely and
cost-effective basis, as well as interest in and purchase of those
products by retail customers and consumers in quantities and at prices
that will be sufficient to profitably recover the Company's costs; (ii)
downturns in economic conditions affecting the Company's markets which
can negatively impact the Company's retail customers and consumers, and
which can result in lower employment levels, lower consumer disposable
income and spending, including lower spending on purchases of the
Company's products; (iii) other factors which can lower discretionary
consumer spending, such as higher costs for fuel and food, drops in the
value of homes or other consumer assets, and high levels of consumer
debt; (iv) potential difficulties or delays the Company may experience
in implementing cost savings and efficiency enhancing initiatives; (v)
other economic and public health conditions or regulatory changes in the
markets in which the Company and its customers and suppliers operate
which could create delays or increase the Company's costs, such as
higher commodity prices, labor costs or transportation costs, or
outbreaks of disease; (vi) currency fluctuations, including movements in
foreign exchange rates, which can lower the Company's net revenues and
earnings, and significantly impact the Company's costs; (vii) the
concentration of the Company's customers, potentially increasing the
negative impact to the Company of difficulties experienced by any of the
Company's customers or changes in their purchasing or selling patterns;
(viii) consumer interest in and acceptance of the Discovery Family
Channel, and programming created by Hasbro Studios, and other factors
impacting the financial performance of the network and Hasbro Studios;
(ix) the inventory policies of the Company's retail customers, including
retailers' potential decisions to lower their inventories, even if it
results in lost sales, as well as the concentration of the Company's
revenues in the second half and fourth quarter of the year, which
coupled with reliance by retailers on quick response inventory
management techniques increases the risk of underproduction of popular
items, overproduction of less popular items and failure to achieve
compressed shipping schedules; (x) delays, increased costs or
difficulties associated with any of our or our partners' planned digital
applications or media initiatives; (xi) work disruptions, which may
impact the Company's ability to manufacture or deliver product in a
timely and cost-effective manner; (xii) the bankruptcy or other lack of
success of one of the Company's significant retailers which could
negatively impact the Company's revenues or bad debt exposure; (xiii)
the impact of competition on revenues, margins and other aspects of the
Company's business, including the ability to offer Company products
which consumers choose to buy instead of competitive products, the
ability to secure, maintain and renew popular licenses and the ability
to attract and retain talented employees; (xiv) concentration of
manufacturing for many of the Company's products in the People's
Republic of China and the associated impact to the Company of social,
economic or public health conditions and other factors affecting China,
the movement of products into and out of China, the cost of producing
products in China and exporting them to other countries; (xv) the risk
of product recalls or product liability suits and costs associated with
product safety regulations; (xvi) the impact of other market conditions,
third party actions or approvals and competition which could reduce
demand for the Company's products or delay or increase the cost of
implementation of the Company's programs or alter the Company's actions
and reduce actual results; (xvii) the impact of litigation or
arbitration decisions or settlement actions; and (xviii) other risks and
uncertainties as may be detailed from time to time in the Company's
public announcements and Securities and Exchange Commission ("SEC")
filings. The Company undertakes no obligation to make any revisions to
the forward-looking statements contained in this release or to update
them to reflect events or circumstances occurring after the date of this
release.

This press release includes a non-GAAP financial measure as defined
under SEC rules, specifically EBITDA. EBITDA represents net earnings
attributable to Hasbro, Inc. excluding net loss attributable to
noncontrolling interests, interest expense, income taxes, depreciation
and amortization. As required by SEC rules, we have provided
reconciliation on the attached schedule of this measure to the most
directly comparable GAAP measure. Management believes that EBITDA is one
of the appropriate measures for evaluating the operating performance of
the Company because it reflects the resources available for strategic
opportunities including, among others, to invest in the business,
strengthen the balance sheet, and make strategic acquisitions.

The press release also includes the Company's 2015 cost and expenses,
operating profit, earnings before income taxes, net earnings and diluted
earnings per share excluding the impact of the sale of the Company's
manufacturing operations in East Longmeadow, MA and Waterford, Ireland
as well as the Company's 2014 cost and expenses, operating profit,
earnings before income taxes, net earnings and diluted earnings per
share excluding the impact of the restructuring of the Company's
investment in its joint television network in 2014. Management believes
that presenting this data excluding these impacts assists investors in
understanding the performance of the Company's underlying business and
the results of operations. These measures should be considered in
addition to, not as a substitute for, or superior to, net earnings or
other measures of financial performance prepared in accordance with GAAP
as more fully discussed in the Company's financial statements and
filings with the SEC. As used herein, "GAAP" refers to accounting
principles generally accepted in the United States of America.