Ramesh Ilangovan works as a consultant at BRIDGEi2i Analytics Solutions. He has experience in diverse areas, including business analytics, automobile, media and entertainment, and research. He has authored several articles and thought papers pertaining to business analytics and technology. His other interests include content marketing, sales strategy, music, and photography.

Isn’t it amazing that there exists data to support or dismiss a business action? Thanks to technology, most business undertakings have become seamless and less daunting. The same applies to sales functions as well. Earlier, businesses used to rely solely…