Song: “In Your Arms”Artist:Kina GrannisLabel:One HavenDirector:Greg JardinProduction Co:Radical MediaVideo looks like: A Jelly Belly stop-motion masterpiece!!!Music sounds like: Female singer-songwriterReason to watch: Although this video is AMAZING, it’s incredibly painful to watch. You can’t stop thinking, “Oh god, how long did this take to make!!!??!” The answer… 22 months. Damn if they don’t deserve all those hits! Be sure to check out the making-of HERE.

Song: “PARIX”Artist:When Saints Go MachineLabel:!K7/EMI (Scandinavia)Director:Daniel Kragh-JacobsenProducer: Thor Brammer JacobsenVideo looks like: Dramatic snapshots, like Polaroids come to lifeMusic sounds like: Scandinavian indie-psych-popReason to watch: The video is an extension of the haunting atmosphere of the song, with intense emotional drama created by the camerawork, cold colors, and the use of slow motion. Oh, and there’s some ether-huffing – it gets trippy.

Song: “Euphoria ll”Artist:Casey Veggies (formerly of Odd Future, the current hellions of Hip-Hop)Label: Self-releasedDirector: John BollozosProduction Co:Clement & CoVideo looks like: A split-screen of a rapper walking through the campus of a suburban high school where “one of these things is not like the other.”Music sounds like: Indie Hip-HopReason to watch: Gotta give this video credit for its simple, well-executed idea. Trying to spot all of the differences in each screen gives you a reason to watch again and again.

…AND ONE MORE THING
Technically, Goyte‘s video for “Somebody That I Used To Know” (which features a very nude Kimbra) has a few too many hits to truly be 100Down material – butthis song is such a jam, I’ve gotta include it!