X Change: Experts in Attendance!

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You may have already seen the press release this morning about some of the industry experts that we have coming to the X Change conference in San Francisco, August 17, 18, and 19. If not, you should check it out! Some highlights:

Jim Sterne, yes … that JIM STERNE, will be joining us as a participant! I’m not sure if I have seen Jim at an event where he is not the absolute Master of Ceremony and running the show so it will be nice to see my old friend (hopefully) relax and have the time to share his own experiences in our industry

Many of the most influential vendors in the digital measurement ecosystem are coming, including Aaron Gray (WebTrends), John Squire (Coremetrics), John Dawes (Tealeaf), Eric Hansen (SiteSpect), Mark Treschl (OpinionLab), Eric Head (ForeSee Results), and more I am surely forgetting.

We’ve also invited some of the best and brightest consultants in the business including Josh Manion and Bill Bruno (Stratigent), Jacques Warren (WAO Marketing), Aurelie Pols (OX2), Andy Fisher (Avenue A/Razorfish), Matt Jacobs (Digitas), Dan Sheilds (Wicked Science), Craig Danuloff (Commerce360), and of course the team from Semphonic!

By design, the X Change conference will be about 1/5 expert practitioners (the huddle leaders, who are amazing), 1/5 experts from the vendor, agency, and consulting community, and 3/5 practitioner attendees. Given that the huddle leaders are practitioners themselves, we feel that we have a pretty solid (and extremely rare) ratio of experts to attendees, and that this arrangement will provide amazing value to attendees.

It doesn’t hurt that the experts we selected are among the best in the business.

Yeah, there are some folks that are missing, to be sure. It would have been great if someone from Google Analytics could have come, and the guys from ZAAZ, and folks like Steve Jackson from SATAMA and others across the U.S. But there is always next year, right!

4 Comments

ericJuly 10th, 2008

Jim! Ah the beauty is that you ** won’t have to take notes like a crazy person ** at the X Change since we’ll be publishing the “Proceedings of the Second Annual X Change” conference sometime in September. How cool is that?

Yes my apologies for not being able to make this one. There is simply too much happening here in Finland to take the time out to go to San Francisco. It looks like you have a high quality line up and I will make the next one I’m sure.

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.