Vodafone enters quad-play market

Vodafone is set to launch home broadband in the UK, in its first move into the multi-play market, the Financial Times reports.

Vodafone will reveal plans in the coming weeks for its push into the UK consumer broadband market.

The company will launch the offering this spring, before adding a cloud-based TV service later in the year. It will then begin selling “simplified” bundled mobile, internet and TV services, the report said.

When launched, the service will take on competitors Sky and BT, who are also adding mobile to their fixed-line services.