Since the beginning of 2015, Nike launched a special project to Air Force 1 and Chinese tribute in traditional inheritance. The name "NAI KE" project has pushed three redesigned classic shoes: Nike Air Force 1 High NAI KE, Nike Air Force 1 High NAI KE and Nike Air Force color road 1 Low "NAI KE QS". Since 80s to enter the market after Chinese, Nike through the support of sports events, grassroots organizing competitions and sponsorship of Sports League, quickly became one of the best sports culture of Chinese cultivation. In the process of growing together with the athletes, Chinese co cheap jordans for sale mens nsumer recognition of Nike's creative and innovative spirit, "Nike" two characters in Chinese has also become known to every family brand name.
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2014-7-25 09:48 Air Jordan KO upload 1, blue 00 movementsummer coming, shoes on the feet of course, the season should be abandoned because of heavy solid dark coat, another brisk tone. In order for you fans can enjoy light feet in the hot days, flexible and fit comfortable wearing experience, NIKE's yesterday exposed a hot Free Inneva Woven series of exciting new colors. As can be seen from the newly released official photos of the new color version will be coming out of the back gray presents hand-woven upper s, and with matching suede heel is orange, and orange leather lining, and into the gray splash effect Free 5.0 outsole and mixed color round laces.& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand News] According to the French daily "Le Figaro" website reported on March 22, although the business case of the third quarter, better than expected, but Nike has projected 2014 poor efficiency. In the Chinese market, their sales might suffer stagnation or even decline.
March 20, the world's largest manufacturer of Nike sports brand on Wall Street due to fluctuations in the finan cheap jordans for sale cial markets affected. In February low, Nike announced its third quarter financial statements, the higher than expected. However, the company raised the risk of possible future encounter, and immediately extinguished the enthusiasm of investors. Its chief financial officer said, "because the emerging currencies against the dollar devaluation may affect the company's sales, profits and future profits growth period."
When the third quarter, Nike's profit of $ 685 million, up 3% over last year, better than expected results. Sales revenue up to $ 7,000,000,000, an increase of 13%, if exc Cheap air jordans for sale luding the impact of currency exchange rates, which is an increase of 14%. Nike sporting goods industry's leading enterprises, named after the Greek goddess of victory. When its sales revenue reached $ 6.6 billion, Converse has just climbed to $ 420 million, an increase of 14%, due to good benefits the United States, Britain and China, the world's three major sports brand market.
China market is very competitive
However, for the Chinese market, Nike company said sales of its next quarter might encounter stagnation, and even decline is possible. Although the Chinese market is very broad and very critical, but Nike's development is not particularly smooth. In recent years, they kept trying to trying to solve its inventory problems, in order to meet the fierce competition on price. Last quarter, the company's sales revenue in the Chinese market rose 7%, however, met with the same period last year 10% decline. Thanks to good cooperation with a number of distributors, was able to resume growth. Nevertheless, last year in March - July quarter still suffered a 3% decline, but in tough times seems to finally be over.
There are less than three months, it will usher in the Golden Age of football - Brazil World Cup, which will be Nike and German rival Adidas fierce dogfight moment. Although Adidas will excited about this, but it is still worried about losing Eurosport leading brand position. In its fourth-quarter sales, the Adidas company once, because the exchange rate instability and suffered stagnation. However, if you exclude the impact of currency, its revenue still grew 12%. Especially in China, it gains 8% growth.
For Nike, in order to establish credibility is still a long way to go in the market. Not only to confront Adidas "besieged", there are other sports brand in the face of competition, particularly outstanding brand Chinese mainland, such as Li Ning. Consulting Group global retail sporting goods specialist Vincent Chaudel said, "In the Chinese market, Nike is also difficult foreign policy that other foreign brands, and these are just the favor of Adidas." Lucky for them yes, Adidas Global competition is always caught in disputes with authorities or Sports Committee. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: shoes famous network of global fashion network & nbsp; shoe.)