HAL president Orlando Ashford said: “We are so excited to tap Rolling Stone’s incredible expertise to create a new live entertainment venue that will appeal to all our guests.

“Innovative and authentic music experiences are at the heart of all our entertainment offerings and is what distinguishes us in the industry.

“Classic rock appeals to people across generations because the music is universal, and Rolling Stone Rock Room will bring another incredible live music venue to our ships.”

Rolling Stone International CEO Meng Ru Kuok added: “Rolling Stone and Holland America Line are two iconic brands that share the vision of bringing the best in music to cruisers.

“We’re looking forward to this unique brand experience and the first partnership of its kind for us, to bring the Rolling Stone brand to life in the ultimate live rock venue at sea.”

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