The orange in the coverings represents the Netherlands' national color, and the three Apple logos above are standing in for the three crosses in Amsterdam's coat of arms, the official symbol of the city. Messages on the covering say in Dutch that the store will be "opening soon." Originally, the store was rumored for an opening later on this week, but the latest looks inside the store say that ceremony has probably been delayed. Not too big an issue -- with those coverings on, this is probably the best looking "store under construction" around.