Den Fujita on the development of the Japanese Race

Ethnic Development in Japanor: How Den Fujita Made Me Spit Out My Drink in Amazement

It's a well-known fact that everybody loves McDonald's. From its incredibly nutritious food to its amazing ambience and all the way down to the absolutely stellar service, McDonald's is the world's favorite restaurant. It's easy, then, to fall into the trap of thinking that McDonald's is merely a provider of great food, family fun, and those little yellow cylinders that you put quarters in and watch them spin around until they fall into the bottom. No, McDonald's is also capable of redefining the ethnic landscape of an entire nation. "Which nation?" you might ask. Let me tell you right now. (Wait for it...)

In 1971, the first McDonald's (Makodonaldo) opened in Japan. I won't pretend to know exactly how well it did, but I think it's a fair assumption that it was pretty successful. Much of this success is owed to the president of McDonald's Japan, the visionary businessman and amateur anthropologist, Den Fujita. Gifted with unrivaled skills in the field of taking foreign products and creating mass hysteria around them in Japan, Den Fujita was also able to summarize the effect that McDonald's food would have on the growth and development of Japan's native population: