Sleep Number and NFL Announce Groundbreaking Partnership to Emphasize
the Importance of Sleep on Player Performance

Download

Sleep Number and the National Football League announced today a multi-year partnership aimed at helping to improve players’ performance by maximizing the benefits of a great night of sleep. Sleep Number – the Official Sleep and Wellness partner of the NFL – will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens. (Photo: Sleep Number Corporation)

Sleep Number and the National Football League announced today a multi-year partnership aimed at helping to improve players’ performance by maximizing the benefits of a great night of sleep. Sleep Number – the Official Sleep and Wellness partner of the NFL – will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens. (Photo: Sleep Number Corporation)

MINNEAPOLIS--(BUSINESS WIRE)--Today, Sleep Number and the National Football League announced a
multi-year partnership aimed at helping to improve players’ performance
by maximizing the benefits of a great night of sleep. Through this
partnership, every player in the league will be offered a Sleep Number
360™ smart bed with SleepIQ®
technology. Sleep Number will work with players, teams and trainers
as they integrate sleep insights into their overall performance regimens.

“We are constantly assessing world-class technologies and partners and
know this unprecedented partnership will provide players the ability to
improve their performance through individualized, smarter sleep,” said
Roger Goodell, NFL commissioner. “We’re offering Sleep Number’s
revolutionary technology to maximize the body’s most basic need for
renewal – sleep – to improve the well-being of our players and coaches.”

The effortless adjustability of Sleep Number smart beds together with
the advanced biometrics of SleepIQ technology will help players
understand how better
sleep impacts their on-the-field performance. The partnership will
also leverage Sleep Number’s expertise in the impact of sleep on overall
health and performance, while further strengthening the company’s
already comprehensive sleep data insights.

“We’re excited to make a difference for these world-class athletes as
they benefit from our SleepIQ technology and the effortless
adjustability of our beds. And we are thrilled to be entering a
long-term partnership with a performance-based organization like the
NFL,” said Shelly Ibach, Sleep Number president and chief executive
officer. “Our partnership builds on the deep relationship we’ve
established with the Minnesota Vikings and the Dallas Cowboys, who
understand the connection between sleep, training and performance.”

As part of their joint commitment to improve sleep for the entire NFL,
the two organizations will:

Offer all active NFL players Sleep Number 360 smart beds – because
what you sleep on directly impacts sleep quality and performance.

Work with players, teams and trainers to integrate sleep insights into
their training.

About Sleep Number CorporationAs the leader in sleep
innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best
quality sleep through effortless, adjustable comfort and biometric sleep
tracking. Sleep Number is a visionary in health and wellness, proving
the connection between quality sleep and wellbeing. With its powerful
SleepIQ® technology platform, powering one of the most
comprehensive databases of biometric consumer sleep data in the world,
Sleep Number is fundamentally changing the way we monitor and manage
health. To experience better quality sleep, visit one of the over 550
Sleep Number® stores located in all 50 states or SleepNumber.com.
For additional information, visit our newsroom and investor
relations site.