One of the biggest struggles for any beer brand is to control the floor space at retail. Unlike other Consumer Product Group (CPG) companies, beer companies are not able to pay slotting fees for their displays and/or space.

Recently, photos of consumers engaging with Coors Light beer displays have been posted to the brands Facebook page. Each of the displays has a call to action: Snap & Post message. Alongside the beer, consumers find a life-size cut out where fans insert their face for memorable photos that will be shared virally.

These unique interactive moments can help deliver extra value to both the brands and retailers. Coors Light enticed consumers to stop, interact, share their experience with friends and potentially act on an impulse buy. Retailers are looking to reward brands that help drive traffic through their stores.