ZTE was keen to highlight the advantages the device offers over key rivals such as Samsung’s Galaxy S7, HTC’s 10 and Huawei’s P9. It said Axon 7 Mini is the only device to feature a dedicated Hi-Fi chipset, while only one of the rivals (HTC 10) offers Hi-Fi codec support.

Imaging capabilities come in the form of a 16MP rear camera and 8MP front shooter, with ZTE pointing out the intelligence of the software behind them.

“It is the software that is allowing the Axon 7 Mini to be able to detect many different types of scenarios, so you as the consumer can just point and shoot and take pictures,” Lam said.

The device is powered by an octacore Qualcomm Snapdragon 617 chip, with 3GB of RAM, 32GB of storage and microSD expansion.

And one key area it holds the trump card is price: €299, compared with €700 for the Samsung and HTC devices, and €600 for the Huawei.