Hoteliers
wishing to expand their social media circles but don't have the time or
man
power to do so
can now rely on a social media marketing agency exclusively
servicing hospitality to do it for them;
Today Lodging Interactive will set-up and
manage a hotel's Google+ Business Page
while CoMMingle monitors comments and provides
responses

Parsippany, N.J. — February 7, 2012 —
The
social media universe no longer rests solely with Facebook, Twitter,
LinkedIn
and YouTube. Today Google+ is quickly becoming an important Internet
marketing
player. Lodging
Interactive, a social media marketing agency exclusively servicing
the hospitality
industry, and its subsidiary CoMMingle,
a social media consultancy, is now offering a
turnkey service for creating and professionally managing Google+
Business Pages.

According to Ancestry.com and
FamilyLink.com Founder Paul Allen in his Google+
blog,
the Google+ network will hit 400 million users by the end of 2012.
Facebook
currently has more than 800 million users. Google+
is adding 625,000 new users per day or 20 million per month on average.

"Social networking continues to be the
least expensive way for hotels to market their brand, engage guests and
build
loyalty," said D.J. Vallauri, Lodging Interactive and CoMMingle Founder
and
President. "Taking advantage of all social media channels
is
critical. Today, only a few hotel companies have expanded their inner
circles
outside of Facebook to include Google+. Failure to do so can be
detrimental in
the long term."

Google+ Business Pages are socially enabled and
allow members (hotels) to organize people (guests) into social groups
referred
to as "Circles." Then, hoteliers engage with their own circles of
potential guests and build larger circles through social networking and
marketing.

"We understand how difficult it can be to
keep up with this rapidly accelerating social media scene," Vallauri
said.
"As such, we are offering to leverage all the opportunities available
from
Google+ to engage with guests on a hotel's behalf so the likelihood of
their
content will be picked up on travel related searches."

Vallauri explained that Google considers
Google+ 1's ("likes") as social signals within its Search Engine
Results Pages (SERPs). As the Google+ network continues to grow, the
weight
applied to +1's will receive more consideration, and the hotels with
the most
+1's will reinforce their search engine rankings.

Here's how it works:
Lodging Interactive will create a Google+
Business Page on behalf of its customers. Then, CoMMingle takes
over. CoMMingle's
fully managed social media marketing service ensures that each hotel is
properly
positioned on Google+ where potential and past guests "commingle" to
discuss their destination, including the hotel. As an extension of a
hotel's
marketing department, CoMMingle takes a pro-active role in managing
each
hotel's online presence and communications to not only Google+, but to
all
social media networking communities.

"Lodging
Interactive and CoMMingle work side by side to ensure maximum social
media
exposure for our customers," Vallauri said. "Think of us as a dating
service. Lodging Interactive makes each hotel look good and lets
travelers know
that they are 'available.' Then it's CoMMingle's job to keep the
conversation
flowing and continually fill the date card. The more content created by
Lodging
Interactive and CoMMingle, the wider a hotel's social media circles
expand. The
end result is better exposure on Google and a much stronger overall
social
media strategy."

About
Lodging Interactive
Lodging Interactive, headquartered in Parsippany,
NJ, is an award winning leading provider of Internet Marketing Services
to the
hospitality, spa and restaurant industries. The company provides a
portfolio of
effective hotel Internet marketing services to hundreds of hotels,
resorts,
ownership properties, spas and restaurants. Clients include branded
hotels from
nearly every major brand as well as prestigious, landmark independent
hotels.

Lodging Interactive is an award winning interactive marketing agency
and has
been recognized as a leader by the International Academy of Visual
Arts,
Interactive Media Awards, Web Marketing Association and Travel Weekly’s
Magellan Awards.

Lodging Interactive is a proud supporter of the
Hotel Sales & Marketing Association International (HSMAI) and a
proud
member of the Asian American Hotel Owners Assn. (AAHOA). For more
information
contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com
or at 877-291-4411.
The company’s website is located at www.LodgingInteractive.com