Benefits of a Tag Management System -

This article speaks to the basics of tag management and walks through how Dynamic Tag Management can specifically benefit your business.

What is a Tag Management System (TMS)?

Tag management systems are designed to make implementing and managing marketing and analytics tags on your site easier through the use of a container tag.

A container tag is a single code snippet that when placed in your site markup is capable of triggering countless tags on your site.

This approach reduces strain on the IT group and places the control in the marketers’ hands.

Why Dynamic Tag Management (DTM)?

Dynamic Tag Management takes the tag management approach described above and enhances it through a straightforward yet highly capable design with integrated scenario and timing control.

Consider the following as you decide if Dynamic Tag Management is right for your business.

Improved site performance

With Dynamic Tag Management marketing and analytics tags are moved from the markup of your site into the DTM library. This in itself reduces page load time as the DTM library is optimized for file compression and speed.

However, this performance affect is enhanced even further through the use of the conditional controls and asynchronous methods DTM offers.

Conditional controls make it easy to ensure tags are only triggered when needed eliminating unnecessary code deployment.

Asynchronous loading forces tags to stay out of the way of the page greatly reducing the burden on page render.

Increased control, decreased risk

With less reliance on IT you’ll be able to deploy and manage tags on your watch.

This means less commitment and risk in deploying vendor tags and increased agility to keep up with new tool / tag features.

Plus, DTM has built-in features to ensure compliance with data privacy policies and prevent vendor tags from interfering with your site or leaking data to 3rd parties.