How workflowbpm started their logo design journey

Company name

Lodestar

Overview

Lodestar is a software product produced by the company Syzygy. It is a synthesis of a business process management system and a customer relations management system. Effectively it manages customer information and status, and tasks business employees through the steps to get their job done, guiding them. The name of the software is derived from this principle: Lodestar.

A lodestar is:

lode⋅star [lohd-stahr]
–noun
1. a star that shows the way.
2. Polaris.
3. something that serves as a guide or on which the attention is fixed.

Feedback will be provided regularly, feel free to be creative as we have no 'vision' for an image of the application!

Tell us a bit about who you are and the people you reach

Our target audience is comprised of businesses and their employees.

Requirements

Lodestar is intended to be a powerful system for helping employees of a business manage their work.

#Technical Requirements:
-Logo comprised of software name in text and an icon.
-Vector format for scaling
-Lodestar should be the only text.
-The icon portion of the logo must be able to be extracted and presented as a single icon. The icon portion of the logo will need to be identifiable at many scales, as a desktop icon or a web-browser icon.
-The icon needs to be a square aspect ratio, 1:1.
-Total logo (text + icon) should be on a horizontal axis, prefer longer to taller.

#Aesthetics
In deciding a "feel" for the application, we posed the question:
If Lodestar were a person, what would it wear? The answer:
Business casual.

We are looking for a logo that presents a professional image without coming off as overly formal. Disciplined, but not uptight.

*WANT*
-Prefer cooler tones such as blues or greens, use your taste for a touch of warmth!
-No concept has been defined for an icon, so hit us with your best shot!
-Clean
-Professional
-Technological
-Possibly astronomical theme (Lodestar by Syzygy)
-Unique and creative!

*do NOT want*
-Childish
-Too busy
-Too many colors

The application skin will be undergoing a revamp, so feel free to use any color palette. The future application skin revamp will be extended from the new logo. Impress us! We look forward to your designs!