Articles on ALT tag

Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
Introducing the universal SEO QA checklist, especially designed to be used by anyone on the team from IT to an admin to the SEOs.
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Brands are doubling down on content and becoming publishers. With all this investment in content creation, it’s become critical to have internal processes to ensure content is optimized before it goes out the door. Enter the SEO Quality Gate.
It's important to use the SEO Quality Gate to ensure content is optimized before gets published on the website or other digital properties.
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Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
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You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
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Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.
Content marketing isn't a must if you want your local business to succeed. By switching your focus to usability and community, and understanding a few important things about how local SEO works, you can beat competitors who invest heavily in content.
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Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it.
Ranking on image search requires both the optimization of images and page elements to promote the ranking of those images in search, as well as optimization of images and image sizes so they load faster and improve page speed. Here's how to do it.
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Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment!
Would you buy a used car without checking it out first? Or a house, a surgeon's services, or a babysitter? Your livelihood deserves at least as much consideration. When trying to hire a reputable SEO, do your homework and protect your investment!
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Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.
Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch.
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For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
For search engine optimization newbies (including people who are both learning about building links and clients who seek link services), this helpful glossary will help define some of the more common link building terminology, from A to Z.
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SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional.
SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional.
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Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on Page 1 of Bing. Here's how to do it.
Owning the first page of Google is a great first step to a successful reputation management campaign; however, Google isn't the only game in town. Next up, you'll want to monopolize your brand real estate on Page 1 of Bing. Here's how to do it.
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AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change.
AR has experienced a slow evolution. While users have struggled with a fragmented ecosystem of AR apps, marketers have struggled with how to fit it into their marketing plans. But with the debut of Google Glass, all that is about to change.
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By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical.
By implementing these tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers, and engines – and absolutely own your vertical.
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Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution.
Google’s Panda update has changed the rules. Ecommerce businesses are now forced to think like traditional websites and focus on content. SEO is now paramount, and it all begins by understanding that thin content is a problem that needs a solution.
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Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion.
Many small business websites do on-site SEO poorly or not at all, which means less rankings, search traffics, potential customers, and business. These steps will start you on a path toward regular, high-quality, content creation and promotion.
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Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank.
Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank.
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When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality.
When performing SEO audits, the right tools can make it easier to collect the necessary intelligence. Here’s a walk-through of 12 helpful features of the Web Developer Plugin (for Firefox and Chrome), which provides a boatload of functionality.
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A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.
A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.
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What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website.
What is the first thing an SEO should do when given a new project? Conduct an SEO site audit. Here’s a rundown of the key elements you should review and identify that may be preventing search engines and users from easily finding your website.
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For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an overview of SEO Spider’s reports and features.
For a long time, Xenu’s link sleuth has been a key secret weapon in the SEO’s arsenal. But there’s a new player on the block, Screaming Frog’s SEO Spider. Here’s a look at how the tools compare, and an overview of SEO Spider’s reports and features.
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Image search is playing an increasingly important role in search engine optimization, and SEOs should develop strategies for optimizing a web site to receive this type of traffic.
Image search is playing an increasingly important role in search engine optimization, and SEOs should develop strategies for optimizing a web site to receive this type of traffic.
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It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial.
It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial.
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Google has taken the wraps off the beta version of a new specialized image search capability, allowing you to search and browse more than 150 million digital images (GIF and JPEG files).
Google has taken the wraps off the beta version of a new specialized image search capability, allowing you to search and browse more than 150 million digital images (GIF and JPEG files).
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