Establishing ScaleOps - A Sales Operations Consulting firm

It started three years ago. Up until then, I was a sales operations manager, employed in a company, working a lot with Salesforce software, which is known as one of the leading CRMs’ software in the tech industry. Most of my career path I was working with Salesforce, which brought me to be an Admin of Salesforce, creating new processes, and improving the company’s existing ones.

Once I became to be self-employed and opened ScaleOps, I got a new project with a cybersecurity company. Their goal was to implement a CRM and train sales team to use it. The cybersecurity company chose to implement HubSpot CRM as they already used the marketing platform and thought it would be great to have the CRM in the same place as the Marketing Automation tool.

My First HubSpot CRM Onboarding Project

At this stage, I FELL IN LOVE WITH HUBSPOT.

One month after, I did research and audit about the company, and we started to implement their sales strategy in HubSpot. We did an implementation process which included:

Tracking – monitoring the project through the agreed-upon timeline and checklist of implementation tasks.

Offboarding – Train the client and basically, give them everything they need to be successful

It was a successful project. When we started, I learned that HubSpot was upgrading their platforms regularly and adding more and more sales features with time. They began to focus on Sales and added more than dozens of sales features in a YEAR!

HubSpot understands and educates people to work with both teams—Sales and Marketing. In the last year, they also released the Service Hub, and promote companies to merge all Marketing, Sales, and Customer Success Operations into one place! The world is, without a doubt, changing too fast!

How I Met a Leading HubSpot Agency in Israel and How It Became a Success Story

A year after, I wanted to have more HubSpot’s projects and train sales teams to work with HubSpot, implementing the processes and sales strategy through HubSpot, and of course, work closely with marketing to increase revenues.

Then I started to contact marketing agencies in Israel and suggest we collaborate. When I started, I didn’t realize the impact collaboration would make. I was pleasantly surprised at the effect it had.

On LinkedIn, I met a super lovely and well-known lady in Israel named Resa Gooding. Many people would agree she’s the number 1 expert in marketing automation. She opened a successful Marketing agency called Cacao Media, together with Joseph Efraim. Nevertheless, at some stage, they realize they need a sales expert to make their agency even more exclusive and valuable. I was invited to meet with them.

After one meeting together, we knew we had a great plan. We would bring our strengths of marketing from the agency’s side and sales operations from my side to complete the whole approach and bring more significant value to the customer.

What We Actually did to Closed More Deals and Increase Revenues

We added four main sales services packages to our proposals, which increased the proposal amount and helped to align Sales and Marketing teams in our clients:

HubSpot Sales CRM Implementation and On-Boarding

That would look like the most straightforward part, but implementing a CRM is a critical point where you understand the sales strategy and build the right processes which may be used by the company for many years to come.

Sales CRM implementation includes a process of various factors that may change company aspects and habits while they start using the CRM.

The process involves sales strategies and a more in-depth understanding of business and goes as follows:

A full audit of procedures, software, and existing policies and guidelines

In-depth interviews with team members across different departments to assess synergy among departments.

Research on existing sales strategies, including exploring the current state of sales, client profiles, your salespeople’s processes for customer engagement along with the tools and materials they use.

Sales Operations/Enablement and Support

Sales operations are all about helping the sales team to focus on sales by doing fewer operations and simplify sales processes.

Every company gets to that stage of hiring sales operations to its sales team.

The sales operations’ role includes lots of responsibilities. To demonstrate them, I decided to share with you this chart which was made by LucidChart and describes Sales Operations role by our different aspects (You can also find it here):

According to HubSpot – Sales and marketing alignment can help your company become 67% better at closing deals and can help generate 209% more revenue from marketing.

Over time, and as long we kept doing projects with Cacao, we understood better the importance of sales and marketing alignment. Promptly, we partnered up and collaborated with both teams when Cacao was the marketing team leader, and we were leading the sales team.

Projects became more successful and gave more value, as we connected better with the two teams. Today, more and more companies decide to merge their operations and report both teams (and even customer success) to the same person. It helps the company and the teams to define the same goal and not compete with each other.

As we understood the importance of this methodology, we started to help companies to improve their sales and marketing alignment by training them to go through the sales and marketing alignment process which includes: scheduling Smarketing meetings, defining SLA between the two teams, having a content creation process in place and the most important, getting to know better and developing good relationships with the other team.

We are looking for more partnerships with agencies around the globe. We make only one connection in each country. We would love to work with your agency and help you scale your business.

Let’s e-meet and decide if we are fit to work together: Click here to schedule a meeting.