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Fading Glamour

Beware building a business only on cachet.
Time will demand something more

By

Hal Lancaster

Updated April 23, 2001 12:01 a.m. ET

Let's face it: We're a society that dotes on glamour and its illusion of beauty, happiness and wealth.

We fawn over Lady Gwyneth and swoon over Brad and Benicio, because they're glamorous movie stars and we're not. We squeeze ourselves into the latest haute couture designed for gaunt mutants because it all looks so so glamorous and, again, we aren't.