27 November 2013

To commemorate the fifth anniversary of IKEA’s Shinmisato branch in Japan, the furniture giant introduced blue and yellow ice-cream, much to the chagrin of customers.

The ice-cream is colored like the Swedish flag, alluding to the country IKEA originated from. Many failed to see that this was a branding strategy, calling the colors unnatural enough to make you lose your appetite.

Called “Swedish Soft Cream”, the two flavors of this dessert are “refreshing yogurt and apple mango”, which certainly sound delicious enough.

Would you like to have a cone of this, or does it just look plain unappetizing?