Amazon 4-Star

Amazon has opened a new concept store in New York’s SOHO neighborhood called 4-star, where everything sold in the space is 4 stars or above. Amazon took a highly data-driven approach to the Amazon 4-star store. Rather than relying on influencers to curate and introduce new products to customers, the merchandise in this store is selected entirely based on what customers say they have liked on Amazon.com. Amazon says the average rating of all the merchandise in this new store is 4.4 stars, and collectively, the products will have earned more than 1.8 million 5-star reviews.

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