Biggest Sports Game Launch Ever With Over 2.6 Million Games Sold
and Over $150 Million Generated at Retail in Less Than a WeekFIFA 11 Launch Spurs Most Online Game Usage in EA SPORTS HistoryFIFA 11 Ultimate Team to be Offered for Free in November

REDWOOD CITY, Calif., Oct 05, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced the record-breaking
launch of EA SPORTS(TM) FIFA 11. Based on internal estimates, FIFA
11 has shattered sales records for the title with 2.6 million copies
sold through at retail in Europe and North America through Saturday,
October 2. FIFA 11 is the fastest selling sports game ever and
the title is off to its best start ever in markets around the world,
including the United Kingdom, France, Germany, Italy, Spain and North
America.

EA SPORTS also announced that FIFA 11 Ultimate Team, one of the
most played, dynamic and connected modes within the FIFA franchise, will
now be available for free* on the PlayStation(R)3 computer entertainment
system and Xbox 360(R) videogame and entertainment system this November.

"We're thrilled at how fans embraced FIFA 11 last weekend, and we
are excited to be able to offer one of our most popular game modes - FIFA
11 Ultimate Team - for free this November," said Peter Moore,
President of EA SPORTS. "This is a landmark achievement for EA SPORTS -
we've shattered sales records at retail, critics are praising FIFA 11
as being one of the most authentic and innovative titles ever, and fans
are connecting and competing with other gamers around the world and have
logged a record number of online connected game sessions."

Among the notable accomplishments for FIFA 11 since its launch on
Sept. 28 in North America and Oct. 1 in Europe:

FIFA 11 sell-through is estimated to be up 29 percent over last
year's record-breaking launch. FIFA 11 is estimated to have
grossed more than $150M at retail.

October 1-2 - the first two days after FIFA 11 launched in Europe -
was the busiest two-day period for online gaming in EA SPORTS history.
Fans registered more than 18.6 million online connected EA SPORTS game
sessions overall, including more than 11.3 million of FIFA 11, in
that two-day period.

FIFA 11 has earned 58 review scores of 90 or better around the
world, including perfect marks from Gameblog.fr,
Eurogamer
Italy, PlayStation
Life Style and Match magazine and Official PlayStation Magazine in
the UK. GamesMaster Magazine (UK) proclaimed that FIFA 11 is
"the best football game ever," while OPM UK raves FIFA 11 is
"as close to footballing perfection as we've ever seen in a videogame."

FIFA 11 reinvents playerauthenticity-on and off the
ball--with all-new Personality+. Individual abilities are now reflected
in-game, allowing clear differentiation for every player on the pitch.
Players will experience true freedom in man-to-man interactions with
360° Fight for Possession that transforms physical play from lateral
jostling to full 360° collisions and new Pro Passing, where pass
accuracy is determined by a gamer's ability on the control pad, and
player skill, situation and urgency on the pitch. Plus, gamers will be
able to play as the goalkeeper and experience the thrill of the one on
one battle, diving to make a save from a free kick, the pressure of the
corner and keeping a clean sheet.

FIFA 11 Ultimate Team challenges gamers to build a squad of the
world's best football stars by earning, buying, selling and even trading
players with other Ultimate Team gamers around the world. They can
strategically craft squads to get the best chemistry and team rating,
and then take them onto the pitch to compete in online and single-player
tournaments which are updated weekly.

FIFA 11 Ultimate Team delivers a number of major changes as
requested by gamers. Gamers can now pit their ultimate team directly
against their friends' best squads in Play A Friend online matches--the
No. 1 requested new feature. Plus, when away from their consoles gamers
can engage in the full auction and trading system on the web through an
enhanced Ultimate Team web app which links directly to the FIFA 11
Ultimate Team console experience.

For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.

*Restrictions and conditions apply. Please see back of pack for
details.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.