Meet Superloop - the Adelaide 500's new naming rights sponsor

Superloop is the Adelaide 500's new naming rights sponsor, and its backing of the biggest-ticketed domestic motorsport event in Australia has already been described as a thrilling move for the company.

Superloop provides telecommunications connectivity and services in Australia and the Asia Pacific, with over 400 staff worldwide and 45 staff in Adelaide which is the lead office for Superloop Home Broadband.

That product will be launching soon, and the Superloop Adelaide 500 will be an important part of its entry into the market.

Through expansion of their own networks, and access to the nationwide NBN network, Superloop is currently being transformed into a complete IT provider for both Residential and Business services.

Drew Kelton, CEO of Superloop, said the new partnership is the next step in Superloop’s Australia-wide expansion.

Speaking from the Superloop Adelaide 500's launch on Thursday, Superloop CEO Drew Kelton said the event partnership was an exciting step in the company's national expansion.

“We are thrilled to be partnering with the Adelaide 500 as we continue our journey in Australia,” he said.

“Superloop has a solid base in Adelaide and we anticipate the Adelaide workforce will significantly increase as Superloop Home Broadband ramps up. We look forward to sharing our product with fans at the Superloop Adelaide 500."