Lady Gaga Announces 'HAUSLABS' Makeup Line, Pre-Order Date

Jul 9, 2019

Singer? Check.

Actress? Check.

Makeup mogul? Check.

Lady Gaga's makeup line announcement is officially here! Mother Monster is following in the footsteps of the likes of Rihanna and Kylie Jenner and has announced her new makeup line, HAUS Laboratories, on Tuesday (July 9) on social media.

The announcement came with Gaga speaking over a video showcasing an eclectic group of models rocking the new beauty line; which features bright colors and lots of glitter. "The last thing the world needs is another beauty brand," she said in the video. "But that's too bad!" Keeping to her music roots, Gaga had a hand in the background music along with BloodPop, Tchami, and Boys Noize.

Gaga shared another photo to her Insta made up in a glam look and wrote a long, personal note to fans about her relationship with makeup.

When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.

Love,

Lady Gaga

The official HAUSLABS Instagram shared photos featuring Gaga and models showing off the new beauty lin in a ton of unique looks!