Making Control Simple — When we started Facebook, we built it around a few simple ideas. People want to share and stay connected with their friends and the people around them. When you have control over what you share, you want to share more. When you share more, the world becomes more open and connected.

Facebook Rolls Out New Privacy Options — Facebook hosted a press conference today at 1:30 about “making privacy simpler.” — We're covered it live. — To see the changes is in action, go here. — Today's change come after weeks of pressure from hordes of media and privacy watchdog organizations.

10 Things You Need To Know About Today's Facebook Privacy Changes — This morning Facebook announced a new set of privacy settings that they hope will be sufficient enough to make them essentially permanent, as Mark Zuckerberg described during his presentation. For many users, the new settings means greater control over privacy.

Piper: Apple has ‘little room for surprise’ at WWDC 2010 — Two lost prototype iPhones, presumed to represent the fourth-generation handset that will be be announced by Steve Jobs at the Worldwide Developers Conference, have taken away the element of surprise for Apple, one prominent analyst believes.

Wired Magazine's iPad Edition Goes Live — The irony that Wired, a magazine founded to chronicle the digital revolution, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Let's just say the medium is not always the message. — Except that now it is.

Wired's Flash-Free App Lands on the iPad, After All — That Wired magazine app Condé Nast and Adobe have been trying so hard to get into Apple's App Store? It costs five bucks and is available at iTunes now. — I had a brief chance to play with the app yesterday …

Boom, Indeed: Apple Passes Microsoft In Market Cap — Back in March, Microsoft was over $50 billion ahead of Apple in market cap. That gap was still huge, but it was the closest the two had been in that measurement of value in decades. The trend was clear: I predicted that Apple would pass Microsoft, it was only a matter of when.

April 2010 Mobile Metrics Report — The iPhone and Android ecosystems are growing rapidly, with Gartner estimating the two platforms combined to sell 25% of smartphones worldwide in Q1. At their developer conference last week, Google stated they are activating 100,000 Android devices a day.

U.S. Is Said to Scrutinize Apple's Online Music Tactics — SAN FRANCISCO — The Justice Department is examining Apple's tactics in the market for digital music, and its staff members have talked to major music labels and Internet music companies, according to several people briefed on the conversations.

ComScore Is Now Free For Startups — At TechCrunch Disrupt today, web analytics company comScore announced the free availability of its platform for startups. — The company is making Tagging completely free. “Tagging” means putting a comScore tag (i.e. pixel) on a publisher's web page …

Facebook's Culture Problem May Be Fatal — Facebook's imbroglio over privacy reveals what may be a fatal business model. I know because my students at Parsons The New School For Design tell me so. They live on Facebook and they are furious at it. This was the technology platform they were born into …

Facebook acquires DEMO startup ShareGrove — Facebook has acquired ShareGrove, a small startup focused on creating private spaces for close friends and family to share content. — The San Mateo, Calif.-based company, which debuted at the DEMO conference last fall, offered a private real …

Steve Jobs Reinvents the CEO With E-Mail Campaign — Most Fortune 500 CEOs are about as accessible as Kim Jong Il, but Apple CEO Steve Jobs has been breaking the mold. He's sent terse e-mail replies to more than a dozen customer inquiries — and one journalist — in the past few months.