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SaaS Metrics That Matter | MuleSoft

In the cloud, new businesses can emerge overnight. What are you doing to differentiate your application? How are you innovating ahead of your competition, while meeting your Executive KPI's? At a recent Executive Roundtable Ann Winblad, Co-Founder and Managing Director of Hummer Winblad Venture Partners, discussed these SaaS best practices with a group of 45 CEOs, Sales and Services Executives. View this presentation to learn how Executives from leading SaaS businesses in the Bay Area are creating a competitive advantage, and meeting their investor's key performance indicators.

What you will learn:
* 6 SaaS metrics that matter to your investors, and should matter to you
* How to increase recurring revenue without additional resources
* How to minimize customer turnover with a unique competitive advantage

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Ann – this can be essentially your entire pitch. Each cell builds. You can talk about basic investor thinking on these metrics, and what you/HW like/think about each. The 3 rd column add in the Best in Class notion – the companies that set themselves apart. This gives you the opportunity to talk about how “Land” and Expand” have roles in these best in class models. It also sets the table for the next slides on how API+ Integrations can drive those ‘expansion’ metrics, reduce churn, and generate better Customer Satisfaction.

Why SaaS models are so interesting, and valuable Self-service is a valuable Discuss SaaS company penetration strategies- how to deliver enough value to the customer Reference companies with freemium models like Box, Dropbox, others API’s + Integration Add-On’s are monetizable Discuss “land and expand” strategies Reference the number of SaaS companies that have built an ecosystem of connections to their application by having an open API (Shopify, Zendesk, Salesforce, others?) PeopleMatter created and sells add-ons around their app Connectivity is a differentiator Use the Apple vs. Google/Microsoft/Andriod race. Apple changed the game, its less about the device feature/function its how the device works with the other devices- iPhone, iPad, iPhone via iCloud Platform Approach DIY is 1990’s “you wouldn’t build a datacenter today” iOS/Android is the platform on the phone You need an Integration Platform as a Service