Tag Heuer

Tag Heuer

TAG HEUER, MASTERING SPEED FOR 150 YEARS

TAG Heuer celebrates “150 years of Motor Racing” in 2011. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer is the fi rst watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000 of a second.
Its constant quest for innovation, excellence, performance and prestige refl ects in its partnerships with F1 team Vodafone McLaren Mercedes and its World Champions Lewis Hamilton and Jenson Button, Audi Sport in the Le Mans 24 Hours endurance race, and the Automobile Club de
Monaco with the prestigious Monaco Grand Prix.
Now actively engaged in the Monaco Grand Prix, the Le Mans 24 and the Indy 500, TAG Heuer is
‘’Mastering Speed’’ on motorsport’s 3 most iconic racetracks. More than ever, the brand epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio, Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova.
TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most
exclusive club in the Swiss watchmaking industry.
In 2010, TAG Heuer introduces: the Calibre 1887, an in-house, Swiss manufactured, integrated
column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion
of 1887, one of the brand’s fi rst patents and a major benchmark in modern watchmaking;
The TAG HEUER CARRERA 1887 CHRONOGRAPH, named the 2010 Swiss Watch of the Year in the Grand Prix de l’Horlogerie de Genève’s prestigious “La Petite Aiguille” category. In 2011,
after the Monaco V4, the fi rst belt-trasmission watch, the HEUER CARRERA MIKROGRAPH 1/100TH SECOND CHRONOGRAPH is the fi rst ever column wheel integrated mechanical chronograph with 1/100th of a second display by a central hand, which pays tribute to the legendary Heuer Mikrograph stopwatch of 1916.