Michella Rivera-Gravage: "I have a couple of questions for intricate transmedia projects that unravel over time and and require a deep level of engagement. One, will people spend the time to really understand it?" ...

I agree of course the content should be interesting and appealling. Especially if you take in mind that the just the topof the piramide is going to be actively involved. A lot of te viewers are just watching a part of them are using second screen in a passive way and just a few are active. It will grow slowly but surely.

No Mimes Media: "Whether it’s a sync’d second screen, character twitter accounts, or phone numbers that show up on screen, these transmedia channels and all their narrative opportunities often seem to be squandered on delivering extraneous (boring) content at best, and marketing hooks at worst. If a viewer has taken the extra steps to find this transmedia content, give them something great. They’re in the palm of your hand…don’t lose them."

Part II of this article, explaining what an Experience Designer does, can be found here.

Gunther Sonnenfeld: "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...

Desdemona Bandini: "Hours after the panelists debated the future of content distribution at the Silicon Beach @ USC conference, across campus at the Annenberg Innovation Lab a remarkable product demo was taking place by Coincident.TV" ...

Krishna Stott: "The web changed the way people engage with media. The web is 99% distraction. Mix this with the proliferation of TV content as digital channels exploded and you’re looking at massive change and more choice across the board" ...

Simon Staffans: "Today, we’re looking at not so much the death of the author as at the possible extinction of the author. And it’s all the fault of the audience!" Keynote, X Media Lab 2013, Lausanne, Switzerland.

Quote: "According to Nielson, approximately 5% of American households have abandoned their television sets, using computers, smartphones and tablets to consume TV and video content rather than watching ‘traditional TV’". Second screen increased engagement is becoming very important to those who are in the business of television. It’s now very easy for viewers to filter out traditional TV advertising, so Social TV offers valuable alternative commercial models for broadcasters and content providers" Unquote

TV is still very powerfull. We know that - 2nd screen is rising - and in the EU we are - mine opinion- miles behind look at zeebox for instance.

Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...

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