Ed Sheeran’s on a takeover. The wild success of his debut album, +, brought him three Grammy nominations, the friendship of Taylor Swift, and the endless adoration of millions of screaming teenage girls around the world. Now the ginger singer-songwriter is readying to release his second album, x (pronounced “multiply”), out June 23.

The album signals a turn for Sheeran, who worked with producers like Pharrell and Rick Rubin to push himself outside of his comfort zone, as he explained in his MTV documentary, Nine Days and Nights of Ed Sheeran, which aired Wednesday night.

In honor of the album’s release, the singer is putting on a number of “Multiply Days,” during which he plays a series of performances in a city in a single day, each multiplying in size as he goes on. Having recently performed the stunt in the UK last month, Sheeran is now bringing the special day to NYC, where he will be perfroming a series of shows leading up to a big performance on Ellis Island this evening.

3. BuzzFeed will be tagging along on Ed’s big romp across New York City today, so follow along here and on Twitter as we liveblog the event!

You can also follow along with the hashtag “#multiplyED” on Twitter and Instagram to track his whereabout as he moves through the city.

8. 11:17 a.m.: The fans swarm Ed as he moves out of VH1 to head to the next location – the Empire State Building.

It starts with just a few selfies with fans, but soon the Sheerios find him and all start running toward him as we try to get on the bus.

9. 11:30 a.m.: Car ride to the Empire State Building

Ed talked about the Kanye West and Taylor Swift “Imma let you finish” incident, saying, “I told Taylor, that’s how my parents heard of you.” Seems like Kanye’s little outburst may have gained Taylor some new fans that day.

27. 2:21 p.m.: Prepping for a TV interview.

One guy working on the segment introduces Ed to his 16-year-old son, who is working as a production assistant the summer. He says he’s a musician and plays a two-and-a-half hour set a week, with half of his set being Ed Sheeran songs.

“Remember how nervous you were for your first set?” asks Sheeran, before giving him some advice. “If you can write one song a day – it can be the most shit song – just get it out and it will start to get better,” he says, referencing Malcom Gladwell’s “10,000 hours of practice” theory.

28. Ed on how an Uber taxi driver led him to change his album to have all clean lyrics:

“He said, ‘I was gonna take my daughter to your show if it weren’t for the curse words.’ I said if I cleaned up all the words would you let your daughter listen to it? And he said, ‘Yeah man.’ I’ve gotten some fan backlash for it but I think it’s more important everyone can hear it.”

29. 2:30 p.m.: I am so glad I am not famous because these back-to-back interviews are intense.