Empire Cinemas Extends Partnership with MasterImage 3D as Provider of Premium 3D Solutions for All Theatres

New Installs Include Famous Empire Leicester Square and New
Walthamstow Multiplex

LONDON — (BUSINESS WIRE) — January 15, 2015 —
Empire Cinemas announced an extended partnership with MasterImage 3D in
a commitment to have more light on screen for 3D movies across their
most premium venues. MasterImage 3D’s diverse line of 3D systems enables
Empire to satisfy varying 3D requirements when outfitting their flagship
Empire Leicester Square and the new Walthamstow multiplex. This
continued partnership allows Empire to standardize on MasterImage 3D
recyclable eyewear across all of their theatres.

“Five years ago, we installed our first 3D system with MasterImage 3D,
and our customers have thoroughly enjoyed the immersive presentation and
sharp 3D images,” said Justin Ribbons, CEO of Empire Cinemas. “Whether
we are refurbishing The Empire Leicester Square or opening
state-of-the-art new theatres like Walthamstow, we look to MasterImage
3D as our 3D partner to outfit our ever-changing needs.”

The Empire Leicester Square features a mix of systems which include the
dual-projection, DUAL3D, and several WAVE3Ds for smaller screens that
benefit from ease-of-installation. As part of Empire’s continued
refurbishment program, they are outfitting the large-format main
auditorium with MasterImage 3D’s DUAL3D to play on their immersive
IMPACT screen for maximum light-efficiency and a premium experience.

The new-build Walthamstow site features the latest HORIZON3D system and
the WAVE3D. The contemporary theatres with wide-screen,
auditorium-seating equipped the HORIZON3D for its industry-leading 33%
light-efficiency and 0.8 low-throw ratio.

Andre Mort, Technical Director of Empire Cinemas said, “When managing a
chain of theatres with a range of needs, we selected a 3D partner that
can balance technology quality and system flexibility. A
one-size-fits-all approach just won’t cut it.”

Across all Empire theatres, they provide MasterImage 3D recycled
polarized eyewear for quality of 3D experience and to minimize
operational challenges of washable glasses from other 3D suppliers.

“When you go see a 3D movie at any Empire theatre, you know that it is
going to be a great experience,” said Adam MacDonald, European Director
of MasterImage 3D. “It is an honor to be the 3D system provider to an
organization like Empire Cinema that is so committed to the absolute
best in digital cinema.”

About Empire Cinemas

Empire Cinemas is the largest independently owned cinema chain in the
UK. Currently operating 162 screens in 16 cinemas across the United
Kingdom. Empire Cinemas screens everything from mainstream blockbusters
to art-house classics in quality cinemas, staffed by individuals who are
knowledgeable and enthusiastic about film.

In 2012, Empire Cinemas opened its doors to 7.6 million customers,
showing over 500 different films across its estate.Operating
since 2005, Empire Cinemas takes its name from The Empire Leicester
Square, the flagship location within the group which celebrates its
117th birthday this year, with the company drawing on a rich heritage of
over a century of experience bringing moving pictures to the public.

MasterImage 3D is the leader in 3D optical display solutions for
digital cinema and mobile devices.With over 7,500 3D cinema
systems in over 70 countries, moviegoers around the world are able to
enjoy 3D movies on high-brightness MasterImage 3D systems.A
pioneer in autostereoscopic 3D display technologies, MasterImage 3D
invented, patented and mass-produced leading glasses-free 3D display
solutions for several mobile devices.Operating since 2004, the
company is privately-held and headquartered in Los Angeles with global
offices in the UK, South Korea, Taiwan, Japan and Brazil.(masterimage3d.com)