December 11, 2008

Twitter Followers Spiking As Service Increases Momentum

This holiday season, there's a little something in just about everyone's stockings, it seems. A buttload of Twitter followers. Whether it's due to the microblogging service's increasing visibility, its adoption by some famous users, or new utilities like Mr. Tweet that recommend new followers, it looks like users are seeing an ever-increasing number of followers per day - in the hundreds per day for the most visible accounts, and rates approximately 3-10 times the average growth for many smaller accounts, as tracked by Twitter statistics site, TwitterCounter.

TwitterCounter is a simple service that tabulates your number of followers, and shows how that number has changed over the last 7 days, but more revealing is the site's details box, which shows how many followers the user had when first tracked, their average growth, and how many they had in the last 24 hours. In almost every single case, of those I checked, from household name A-listers to random followers I see on the site, statistics are up, way up. And the rate has only been increasing over the last seven days.

For example, my own data had about 13 followers per day opting in to my feed, according to the last six months worth of information at TwitterCounter. But in the last week, I too have spiked up, adding more than 300, including almost 80 yesterday, and 70 the previous day, well ahead of normal. It's made the confirmations that fill up my e-mail each morning to be pretty close to overwhelming.

As mentioned, this rise could be due to many things. Maybe people are growing increasingly comfortable with following a higher number of Twitter users. Maybe this is due to automation and matching utilities. Could be a combination of all these things. But I would be willing to bet that Twitter is stepping on the gas in terms of going viral. With the service's troubling summer and downtime issues largely behind it, users are finding it's safe again and inviting others to come join the real-time blabberfest.

Are you seeing a spike in your in box as well or is this a false positive? What do you think is driving the surge?