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Craft beer now so popular it is the fastest growing drinks trend in UK

17 October 2016

In the UK it’s a trend that took off in the hipster bars of east London.

But now craft beer has become so popular right across Britain that demand at Tesco has rocketed by 130 per cent in the last year.

As a result of that soaring popularity and to meet the changing tastes of its customers, over the next week the supermarket will be increasing its range from two to more than 30 different craft beers in more than 400 high street stores across the country.

Tesco Buying Manager for Beer Peter Bexton said:

“Craft beer is the fastest growing drinks trend in the UK right now.

“Increasingly seen as the drink of choice for both men and women, these thirst-quenching beers are resonating with a new type of discerning younger drinker, looking for a great range of aromas, tastes and artisanal brews.

“We’ve tried to curate a fantastic range for our Express stores, making it even easier for shoppers to find their beer of choice locally, whilst also helping to attract even more converts.

“The new range will include craft beers for all tastes - from the wonderfully refreshing, slightly fruity flavour of the UK’s No 1 craft beer BrewDog Punk IPA to the beautifully malty Brooklyn Lager and even the rich Innis & Gunn Oak Aged Beer.”

The Express extended range will include a new beer by Scottish based BrewDog called Elvis Juice.

Some of the most popular and unusual craft beers that will be rolled out from next week will include:

- BrewDog - Punk IPA

- Innis & Gunn - Original

- Sierra Nevada

- Blue Moon

- BrewDog - Dead Pony Club

- Brooklyn Lager

- Innis & Gunn Lager

- Fruli Strawberry Beer

- St Austell - Korev

- Anchor Steam Beer

- Flying Dog - Snake Dog

- Oskar Blues – Pinner Session IPA

- Fourpure – American Pale Ale

- Thornbridge Jaipur IPA

- Vocation – Life & Death IPA

- Pistonhead – Amber Lager

In addition to changes with Craft beer, Tesco is also trialling a chilled beer and cider delivery service which is available to Tesco.com customers living in South East London, Bromley and Dartford in Kent.