Meeting Newsroom Deadline

Most of the time, PR professionals take forever to responds to media request, for no apparent reason. There was a case recently where national oil company Petroliam Nasional Bhd. (Petronas) get into media attention after its internal memo leaked. A local journalist get the memo about capex realignment and its plan on rough future midst of weak crude prices and he wrote the story before foreign news agency picked the news. The news has then become international news but Petronas was not responding to any comment until 9pm with just two paragraph long release. It was then too late, and editors just run the story.

Here are some guideline for you if your company receive a call form media:
• Daily newspapers: Late afternoon, normally by 7pm all pages already finalised
• Weekly newspapers or magazines: Depends on day of release; most commonly Wednesday- Friday but do check with them like The Edge, StarBiz et cetra
• Monthly magazines: Two or three months before issue date
• Radio and television: One or two hours before broadcast
• Internet: Rolling deadlines, sometimes 24 hours a day

But most of the time, PR replying late to media because the afraid or do not know how to responds. Contact us if you need help in organising your words in meeting newsroom deadline.