Scripps: radio out, podcasting's the future

January 26, 2018

Radio is out, podcasting is in: US media company Scripps is restructuring. They're selling their 34 US radio stations. In future they want to focus on TV and podcasting, through their companies Midroll, Stitcher and Earwolf.

Midroll publish the second half of their 2018 forecast, focusing on ads, metrics and revenue. Unsurprisingly they're forecasting their best year yet. Interestingly, they plan to correlate Apple's stats with Stitcher's stats.

Slate's Editor-in-Chief Julia Turner is interviewed by the Columbia Journalism Review, on subjects including podcast revenue. "The CPMs on podcasting are comparable to the CPMs on videos, sometimes they oustrip it."

Sjors Fröhlich, the boss of Dutch news radio station BNR, in an interview, notes: "Firstly, [podcasting] is fascinating to be working on, and to think about the future of radio and audio. Secondly, it is also necessary. You will not win the war with just FM radio."