Articles written in February, 2015

It’s often said that the true value of social media marketing cannot be qualified in dollars and cents. While this is true to an extent, it can be frustrating for marketers and other social media evangelists to “prove” the viability of a company’s social media marketing efforts when “value” cannot be quantified.

Fortunately, you can track the value of your social media marketing efforts so long as you know what to look at. Before you begin, though, it’s important to understand your goal. Specifically, what do you want social media marketing to do for you?

In this post, we look at five of the primary goals of social media marketing, and the metrics you should be monitoring for each of these goals.Read More

Instagram – the hugely popular photo-sharing network – is a boon for selfie-obsessed shareaholics. But it can be perplexing for marketers, who see Instagram’s huge numbers and want to get a piece of the action – if only they could figure out how. The challenge is that Instagram’s users are savvier than others. Many of them are early-adopters who are awash in advertisements and are totally over ads disguised as social content. So, how’s a marketer to adapt? Through two seemingly unrelated concepts – strategy and authenticity. In this post, we’ll share some tips for using Instagram for marketing.Read More

Trust us; we feel your pain. As a marketer, you’re busy in a number of different areas, one of which is almost certainly social media. Within your social media umbrella, you’re likely running several campaigns, with each campaign utilizing separate platforms. It’s easy for things to get out of control.

Due to that, it’s crucial to find ways that can make running distinct campaigns as efficient as possible. One technique to achieve this efficiency is to use social media marketing tools. Once you discover social media marketing tools that work for you, you’ll look back on the days before you had them in your arsenal and wonder how you ever got by without them. Before choosing specific tools however, it’s important to understand the different categories of tools that are out there and how each can be helpful.

In this post, we’ll discuss three different categories of social media management tools and their advantages. In addition, we will provide a few specific examples from each category that you can test.Read More