Everton Football Club Scores a Complete Customer View with the Informatica Cloud Platform

Top Flight English Football Team to Enhance Fan Experience by Making Trusted, Single Customer Views the Hub for all Fan Communications

March 13, 2014 07:00 ET | Source:Informatica Corporation

REDWOOD CITY, Calif., March 13, 2014 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number one
independent provider of data
integration software, today announced that Everton Football Club, one of
the most successful clubs in the English Premier League, is using
the Informatica Cloud
Platform to power a trusted, single customer view across all
fan touch points and interactions.

The use of the Informatica Cloud Platform is helping Everton
successfully address one of the biggest challenges facing
professional sports - the ability to develop an effective
relationship and communications program with each fan as a valued
individual. Everton is making its new single customer view
capability the hub of all communications to fans, based on their
unique activity histories with the Club.

"The Informatica Cloud Platform is delivering the Holy Grail of
sports marketing and management, helping Everton take into account
all fan interactions to create a great experience for each
individual fan," said Steve Fell, head of IT Systems and Services,
Everton Football Club. "The value of being able to do this is
rippling across not only the Club's marketing function, but also
across all our operations and even our strategic partners and
suppliers."

The Informatica Cloud Platform replaces a competitor's solution
for building consolidated views that relied on a specialist
third-party supplier to poll all of the Club's systems overnight.
The new, faster, more flexible and more reliable solution relies on
the Informatica Cloud solution to access data from Everton's
ticketing, retail, turnstile, catering and other systems in
near-real time. Additionally, Informatica validates and cleanses
the data on the fly, while consolidating that data in the Club's
new data warehouse built on the Force.com platform.

The Informatica Cloud Platform is enabling Everton to:

Consolidate information from a wide variety of data sources,
such as the Club's online store, retail outlets, marketing
databases, ticketing and turnstile systems, to foster closer fan
relationships based on individual fan preferences.

Reduce costs by eliminating reliance on third-party
specialists, leveraging Software-as-a-Service (SaaS) economies,
simplifying IT infrastructure and ensuring high quality data is
available to drive marketing decisions.

Increase business agility. With Informatica, Everton can now
work more quickly, thoroughly and flexibly with all of its data and
has reduced the time it takes to create and distribute ad-hoc
reports by 50 percent.

Maintain control and compliance of corporate data and data
processes.

Working with two implementation partners on this solution -
Absolute Data and
Cloud Perspective -
Everton is using a combination of two Informatica Cloud Platform
offerings. Informatica Cloud Integration is used for mass data
migration and ongoing data integration across the Club's numerous
data silos.
Informatica Cloud MDM for cloud-based master data management is
used to validate and de-duplicate transaction data across systems
in support of a complete and trusted single customer
view.

"With the Informatica Cloud Platform, Everton Football Club can
create a 'golden record' of each fan and provide a unique and
compelling customer experience," said Ajay Gandhi, vice president
of product marketing, Informatica Cloud. "Our Informatica Cloud
Integration and Informatica Cloud MDM solutions can help
organizations such as Everton cost-effectively integrate and
synchronize data across cloud-based applications, on-premise
systems and databases. By verifying addresses, validating
identities and building trusted, actionable views to drive more
sales, Everton has become more effective at marketing and has
developed even more meaningful customer relationships."

The Informatica Cloud Platform is powered by Informatica Vibe, the industry's
first and only embeddable virtual data machine (VDM). With
Informatica Vibe, customers can "Map Once. Deploy Anywhere." to
simplify data infrastructure and harness the never-ending
technology changes for their organization's advantage. As an
example, almost any data integration job developed using the
Informatica Cloud Platform can run in the cloud, on-premise, or
even natively on Hadoop clusters without additional effort.

Note: Informatica, Informatica Cloud, Informatica Cloud MDM,
Informatica Vibe and the Informatica Platform are
trademarks or registered trademarks of Informatica Corporation in
the United States and in jurisdictions throughout the world. All
other company and product names may be trade names or trademarks of
their respective owners.

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