Hunger Games: What is it about agriculture that's eating consumers?

Why have farm interests had to resort to PR campaigns and social media initiatives just to redeem what used to be one of the most admired occupations in America? Why are those efforts likely to backfire and further isolate agriculture? Why do farm lobbyists defend agricultural technologies and policies that farmers themselves question? Why do the agriculture's leaders denigrate local food initiatives and organic farming? Environmental Working Group's Ken Cook shares candid observations from his 35 years of experience in agriculture policy.