Lesson 2: How to Optimize Your Content for Marketing

Video transcript

Hey there. Ezra here, from Smart Marketer for Shopify's Eommerce
University, back with you in another video in this series. What we're
talking about in this video is optimization. So we've created our content.
We've created it. And now we have to optimize it and prepare it for
syndication. So this is going to get step by step. I'm going to show you
exactly what you need to do, step by step, to prepare your content so that
it is optimized and ready for syndication.

The first thing that you're going to do is you're going to create a blank
text document, so whatever that text document is. Maybe you're using text
[editor] on a Mac or Microsoft Word on a PC. But you're going to create a
blank text document and you're going to name after the specific post or
after the specific piece of content that you've created. And you'll see why
we do this as we go through this video here. But create a blank text
document that you're going to be using for your post.

The next thing that you're going to do is you're going to create a title.
So you're going to title your video. So the video you're seeing here is
behind the scenes at Shopify. And I just told you that behind-the-scenes
videos are awesome. This is my most shared video on my Facebook page. I'm
most engaged with video because it was a behind-the-scenes video about one
of the major companies in my community, e-commerce community, and our
community, Shopify, which is where you are now. So you know how cool this
company is.

But you're going to create a title. And the title should be somewhat search
engine friendly or have a keyword in it that you'd like to rank for. It
doesn't necessary have to be keyword rich, because it's not so much about
ranking this pieces of content. Although we will when we actually post it
to our blog. Come up with the keywords that we are optimizing for
something. But the content just has to be engaging. So create a title for
it.

And create video highlights. So what are video highlights? You can see here
in this image that it's like at five seconds, understanding the life cycle
of the e-commerce platform. At 15 seconds, the three major shopping cart
platform. So it's basically different time markers in your video and what
thing happened, what the highlight from that time marker is.

We do this for a couple of reasons. It allows people to kind of quickly see
what the videos about when you're e-mailing them or when they come to your
blog post page or when they visit your YouTube video.

And also, it's kind of cool. You don't need any special code to get YouTube
automatically hyperlinked those time stamps to that specific time in the
videos. So when you just put 00:05, which is five seconds, YouTube
automatically hyperlinks that to five seconds in the video.

So title the video, create highlights for it. And we're going to get it
transcribed through speechpad.com. And the reason that we're transcribing
it is we want to cater to all of our audience. Some people like to watch
video, and some people like to read. And some people like to listen to
audio. So we're optimizing this content and turning it into all the
different media formats.

I use speechpad.com. They're about $1 a minute for transcriptions, very
affordable. You can also transcribe it yourself if you want to save the
money.But here's how to use Speechpad.com. You go to Speechpad.com, and you sign
up for an account. You create an account on Speechpad.com. It's very easy
to do it. It's free to create an account. And then, once you're logged in,
you click on upload files, which is in the top menu. And you click on
upload files from the web or upload files from the computer.

So if you're uploading the file from your computer, you basically just
navigate to it and upload it as you would if you're uploading an image to
Facebook. It's very easy to do. And if you've already added your video to
YouTube, which you haven't, because we haven't gotten there yet, but you
can also do it this way where you can put the URL of a YouTube video and
click add URL. And it will add that URL to your queue. And this is what
your queue looks like here on the left so you can do multiple things at a
time. You can add URLs from YouTube. You can upload a bunch of files.

And basically, you click the "Start Upload" button. And what that's going
to do is it's going to upload your file to Speechpad. And what you'll see
is this image over here on the right where it will say, "This is the piece
of content that you've uploaded." And you can select on the right-hand side
whether you want it to around in one week, which is $1 a minute, in 48
hours, which means you'll have it done in two days, which is $1.50 per
minute, or within 24 hours, which is $2.50 per minute.

You can also have them do closed captions, right? Closed captions for your
content if you want that, but I just do the transcription. And then, you
click submit order. So you're basically saying, "Please transcribe this for
me." Wait about 48 hours or however long you choose. Come back to your
account. Click on completed work, and you'll be able to see the content.
You'll be able to see the text transcription. You might want to have a
quick read through it. I have never had the experience of them spelling
anything wrong or mispunctuating. I mean they're pretty phenomenal. I don't
know how they do it so cheaply. They do it really, really cheap and really
well.

But get that transcription done, and then take that text, or that copy, and
paste it into the text file that we created right here at the beginning. So
now you can start to see what we're doing. This text file are gathering all
of the content for our post in this one text file. So take your
transcription, paste it into the text file. And let's move on.

The next way that you're going to optimize your content is by creating a
custom image. So you can see here with BOOM!, we deliberately do a lower
production value with our BOOM! Brand, because we want it to be real. We
want people to know that we're just like them. We're real people. We're not
fancier or special. It's just Cindy in front of our computer. So we
basically just take a screenshot from the video. And we open it up in
iMovie, or we open it up in ScreenFlow or Photoshop or any preview or image
[editing] software. And we just put text over it. And that's our custom
image for that post.

So your custom image can be very simple. You can see with Smart Marketer
that your image over here on the right. I do a little bit more. I put a
watermark or I do a custom graphic. I do a little bit more of a high
production value image. But your image doesn't have to be high production
value. You definitely want to have text on your image though. You want
people to be able to see. Also, you are going to use this as your video
thumbnail. So before people click play, they'll see this so you kind of
want them to know what the video is about. It will also be pinned over to
Pinterest. And you'll also see it on your actual post page. So create a
custom image. You can either have a graphic designer do it, or you can do
it yourself.

The next thing we're going to do is create a PDF document. And this PDF
document, essentially what it is ...and I have the note here. It says
"tagline," because I believe that every business should have a tagline.
[It's] a branding is very important. And people will remember that when...

A lot of people come to me. And they've engaged with me deeper because of
my tagline. Serve the world unselfishly and profit. I believe that's really
the only way that you can truly profit in the fullest sense of the word is
that if you're serving other people. So I think you should have a tagline.
And you should include that tagline on all your social profiles, in your
PDF. It's just something you should do for branding is have a tagline for
your business.

But the way that we create this PDF is it really starts with the Word
document, right? So you can see, this is just a Microsoft Word document or
text [editor] or pages or whatever your text file processing software is.
You create the document in that. And what it is is that it's basically your
logo and tagline and then the title of your content or your post, your
custom image that you had created, and then your transcription. And you
saved that document. And I'll show you how we turned it into a PDF.

The thing about turning your content into a PDF, you can skip this part if
you want. But people like to download your blog post. They like to download
your content to their computer and save it for reading at another time.
When people share your post, which will happen a lot, people who don't know
you yet, who aren't already on your e-mail list, will come and download
your PDF and join your e-mail list that way. So I recommend creating a PDF.

You do need Adobe Acrobat, which is a paid piece of software. Or you can
also use elance.com or odesk.com, which are outsourcing websites, where you
can find people to do outsourced tasks for you. And you can send them your
Word document and say, "Please turn this into a PDF."

I'm going to show you right now live how I turn a Word document into a PDF
using Adobe Acrobat. And it's really cheap. It's like 30 bucks a month to
get access to all of the Adobe tools - Adobe Dreamweaver, Adobe Photoshop
if you want to do any kind of file [editing] or image editing, then you
might to invest in those tools. But if not, you can have it outsourced.
It's very easy to have it outsourced.

But why don't we go through real quick and show you how to create a PDF
document with Adobe Acrobat. So what I did is I saved my Microsoft Word
document as a PDF. And I opened it with Adobe Acrobat. You can just save it
as a PDF and use that. But I like to add links to my PDF that link back to
my content. And I'm about to show you exactly how to do that.

So that's why I opened it with Adobe Acrobat. You can save it as a PDF from
Microsoft Word, and it will be a PDF. But you won't have links in it. So
the way that you add a link to the document, I'll just scroll through the
document so that you can see it. I've got my logo and tagline. I've got the
title of my post. I've got my image. And then, I've got my transcription.
You can see, we'll just go all the way to the bottom because it's just the
transcription. And then at the bottom, I have a call to action to leave a
comment on this post and to click the link to check out my different
products and services. So I have two different calls to action.

So this PDF is linking the two different places, right? So the way that I
create a link in this is, I click on tools. Then I click over here on
content. And from content, I click on link. And that allows me to select
different parts of the page. So I'll just do a big selection here. And what
I'm going to do is change the link type to invisible rectangle. And I'm
going to set the link to open a web page. And then, I'm going to click
"Next."

And here is where I'll put my URL. I use Google trackable URLs, which you
will learn about before we actually syndicating this content. But for now,
I'm just going to put a link to my website. But I would normally put a link
to this specific post. I don't know the actual URL of this post offhand.
But it's like www.smartmarketer.com/tactics-vs-strategy. That would be the
URL to this specific post.

And I would use a Google trackable URL so I could see exactly in my Google
Analytics who was coming from this particular PDF over to my web page. So I
could see how many people actually read my PDF and click through back to my
web page. And you'll learn all about Google trackable URLs. I have a whole
video for you that teaches you exactly how to set them up and use them and
how powerful they are. Then I would click okay. And I've got a link.

I'd come down to the bottom wherever I want my other links. You can already
see, I have this linked up already. It's in blue. If I click next, I would
put another link there. And so I would link this also to the exact same
post so people could leave a comment. And then this, I would link back to
my products. So for your e-commerce store, this would link to your store.
And this would link over here to your post. Then you basically just click
file save. And you now have a PDF of your post that people can download.
That's how you create a PDF of your post.

The next thing that you want to do for you content is what I called the
top, tail, and watermark. You don't need the top and tail. It's good for
branding. And what a top and tail is basically a little intro that goes on
every one of your videos and a little outro that goes on every one of your
videos.

So we like to do movement with words. So we have like different words like,
you know, inspiration and women and beauty. And then, we have like images
and stuff. And that's just for branding. So we do a little intro at the
beginning of each video and a little outro at the end of each video.

If you don't want to do an intro or an outro, you don't want to spend a
couple hundred dollars to have that created, that's totally fine. But
please watermark your videos, because people are going to be watching your
videos from all over the place. They're going to be watching it on YouTube.
They're going to be watching on Facebook. They're going to be watching them
when other people share them. So you want to make sure that you watermark
them with your website domain name with the link back to your website.

People won't be able to click that, but they will be seeing your website
throughout the whole video. So you can see up here in the top image, it
says smartmarketer.com right on that video right at the very top, all the
way throughout it. So definitely add a watermark. And if you want to get
fancy, add a top and a tail as well.

Next thing that we're going to do is extract the audio and add an audio top
and a tail. And the reason we're adding an audio top and tail is the same
thing when people are listening to your audio. It's nice to have a little
bit of a branding message before and after your content like, "Welcome to
another video from xyzbrand.com" or "Another audio from xyzbrand.com."

I use GarageBand to extract my audio. If you are using a PC, it won't have
GarageBand, but the process will be very similar with some other piece of
software. It's very easy to extract an audio from a video that you've
created. Here's how you do it. On a Mac, you rename the file so what we do
is we basically duplicate it. So we right click on the file, and we click
duplicate. And then we rename the file to .mp3 and select use mp3.

So basically, we're taking this file that's like an mov file or mp4 file.
That's just a file type. And we're renaming it to a .mp3 file, which is
basically saying we only want to use the audio of this particular file. We
only want to use the audio. And then, we open up GarageBand and we click
"New Project," and we select podcast. So this is basically, we're opening
up our audio editing software. And we're saying we want to edit a piece of
audio in this software by selecting podcast. We then name it. And we name
it after the post, right? We name the project that we're creating in
GarageBand after our post, and we click create.

Next thing we do is we actually drag our audio. You can see it being
dragged in there from my desktop into the audio editing software. So we
dragged the audio in there. We would also drag in the intro and the outro
if we had one. But if we didn't have the intro or the outro, we wouldn't
have to worry about dragging that in. We'll just have the audio file in
there.

We'd make sure there's no space between the intro and the outro, you can
see I have them close together. So it's not like a big gap in time. And if
you don't have an intro or an outro and you want to create one cheaply,
what you can do is just record one right into your phone or computer that
says, "This is Ezra from boombycindyjoseph.com. And we've got another audio
here for you. We hope you enjoy it." And then, it goes into your audio.

So you can create one for very cheap. It doesn't have to be super high
quality. It doesn't have to have background music behind it. If you want to
do all that fancy stuff, you can. But again, the quality of the content,
it's good quality as it is. You don't need all the frills and bells and
whistles.

So basically, what you do next is click share in the top menu and select
export podcast to disk. So you're saying I'd like to export this out of the
system and back onto my computer. And you want to make sure that you are
compressing using the mp3 encoder, which it will give you as an option. And
then you click export. And that will export the audio file for you. A lot of times, if you don't want to go through this whole process and add
a top and a tail or add an intro or an outro onto your audio, you can just
rename the file as an mp3. And that will work often times on a PC.

You can also Google "how do I extract audio from video on a PC" if you're
on a PC because, there's free software for PC that allows you to do it. But
it's not very difficult. I just showed you on a Mac because a lot of folks
have Macs. And I have a Mac. But the process of extracting your audio file
from your video is very simple. And their software that does it for you. I
just want you to know that that is the step in the optimization process.
Extract the audio from the video. And this is one way to do it.

The next thing that we're going to do whether or not you've used a PC or a
Mac, whether or not you've extracted your audio this way or you just rename
the file. We're going to go to auphonic.com. And we're going to create an
account, which is free by the way. And Auphonic is a phenomenal tool that
makes your audio. It sweetens your audio. It mixes the levels together. It
just makes it sound really good for you for free.

So you go there. You create your account. You login. And you click on new
production. And that will bring you to a screen that looks like this where
you basically what you're going to do is choose the proper audio file and
click start. All the pre-settings are perfect just as they are. You just
select the audio file. And you click start. And it's going to say, "This
audio is now processing." and "It's getting ready." And then as soon as
it's done, it will say, "This is the result." And it will tell you the file
name, the audio type. It will tell you all this information and the length
of it. And it will give you a little link to download it.

So you're going to download that audio from Auphonic. And that's the audio
file that you're going to use on your blog post because it's been optimized
and compressed and sweetened and made sound really good.

The next thing you're going to do is you're going to go to
audioacrobat.com. AudioAcrobat is a service that host your audio files. So
you need... just the same way that you upload a video file to YouTube so
that you can have a video player on the Internet. And YouTube can give you
a piece of code to embed that video onto your website. AudioAcrobat gives
you a piece of code to embed audio on your website. There's also some free
audio hosting services that you can Google. There's other audio hosting
services.

I like to use AudioAcrobat because I find it very easy to use. And I think
it's a great service. And basically, what you're going to do is you're
going to take that mp3 file that you had created. That mp3 file that you
just created using GarageBand or whatever software you use and sweetened
with Auphonic. And you're going to upload it to AudioAcrobat. And you're
going to get a URL and a piece of code that you can put on your blog. So
AudioAcrobat for audio hosting.

Now, I want you to create a Dropbox folder for each individual blog post.
If you don't use Dropbox, that's fine. I mean, it's free. They have a free
version. So you should definitely use it because basically what it does is
it keeps all of your files in the Cloud. So even if you lose everything
that's on your computer, it doesn't really matter, because it's all hosted
on Dropbox. And it's saved for you on Dropbox. But if you don't want to use
Dropbox, just create a folder on your computer. And this folder is going to
have that custom image that you made for this particular post. It's going
to have the mp3 file that you made for this particular post. It's going to
have the video file that you made for this particular post. Right? The
original video is going to have the PDF file. And it's going to have the
text document. So you have a folder on your desktop or on Dropbox that has
every piece of content that goes along with this post.

And as you can see here, this is an example of the text file. The text
file, when you're done with it, will have the title of the post. It will
have the video highlights. It will have the URL of the mp3 on AudioAcrobat
and the embed code for your blog. It will have the URL of the video on
YouTube and the embed code from YouTube. This one has a Wistia embed code,
which is another video player I'll tell you about.

It will also have the PDF URL and have the post transcript. So you'll have
this text file that has all the information that you need about this post
so that when you're ready to post it onto your blog, you just open up this
text file and you can just grab the content from this text file and paste
it right into your Shopify blog without having to go to all these different
places. That's why we create the text file, so that we have an easy,
accessible place that has all the information about this specific post. So
that's it. That's really all you need to do to optimize the content and get
it ready for syndications.

So we created the content. We then went through the process of optimizing
it. You're seeing this is really isn't that difficult. You just have to
know what to do and how to it. But it's not very hard. You can do this. And
you will do it. And you'll do it very well. So it's not a super difficult
process. It's just takes knowing what the steps are.

So the next thing that we want to do before we actually syndicate our
content, before we actually share that to all the social network and market
it is, we want to optimize our social profile. It's just a little bit. Kind
of get them ready. So the way that you're going to do that, we'll cover
each different social profiles quickly here. So for Facebook, you've got a
profile picture. You've got a cover picture. You have a description. And
you have two offers - three offers actually. But I only use two of them. So
you can see the profile picture here is the one that says, "Serve the world
unselfishly and profit!" It's got my logo. The profile picture is me.

The description... most people don't know this, you can put a link in that
descriptions. So you want to definitely have a link back to your store. And
you can see it says visit smartmarketer.com for free marketing training. On
our BOOM! page, it says "Visit boombycindyjoseph.com for pro-age skin care
products."

So use that description to drive people back to your website with a link.
Make sure that you have a beautiful banner that has your logo and your
tagline and matches your brand. And make sure that there's a picture of
your logo or the face of your company here. And also, you can create these
things called offers, right? You can see that we've got an app, right? You
can see that we've got an app called fan reviews. And we're offering a free
Mind Map over here.

But you can have a link to shop your products. You can have a link for
reviews. But you can use these little boxes at the top of your Facebook
profile to engage with people and offer them ways to engage ways to engage
with you. So ask them for reviews or give away something. Display whatever
your contest is or your prices for that month. Just want to make sure you
got at least this baseline amount of optimization done on your Facebook
profile so that when you are out there driving people to it, it's optimized
for you.

For YouTube, Twitter, and Google+, the type of optimization that you can do
is a description, an image banner, and a background. So you can have a
background image that kind of it looks like your brand and has your logo.
You can have a banner, a top banner, on each one of these that has your
brand and your logo and tagline. You can have a unique description about
your company and link back to your website. So you want to make sure that
you've gone in and you filled out the description on your YouTube channel
and your Twitter account and your Google+ account as well. And put your
images and logos up on it so it's branded for you.

Pinterest is an interesting one. The structure of a Pinterest account is
that you have a profile. And in that profile, you have boards. And then
within those boards, you have pins. So it's very much like the structure of
your e-commerce store. We have a home page. And then you have a category
page. And then you have products within those different categories. So for Pinterest, your profile is going to be your brand name or your main
keyword like for example, "gift baskets," right? Only one person gets, you
know, pinterest.com/keyword. So pinterest.com/poolcues, only one person can
have that. So you want to either name your Pinterest profile your brand
name, or whatever your main keyword. I'd recommend doing it as your brand
name. And your boards would be your different categories for your store.

So if you look over there, you can see like role models. It's one of our
categories. And we've got skin cares - another one of our categories. For
you, it might be chocolate gift baskets, it might be a board, or a wine
gift baskets. So within those boards, we've got pins, the individual pin.
This would be your different products. And I recommend creating the
structure and going out and pinning, creating boards for each one of your
categories and pinning all your products. And we also going to create
boards for our content. So we're going to create a videos board. So
mybrand.com videos. We're going to create a blog post board, and you're
going to see why.

So you've got boards for each one of your categories. And you've pinned all
your products in this categories. You now have board for your videos. And a
board for your blog post. And you'll see why when we get to this
syndication in just a second.

So this is the structure for Pinterest. That's how you set up your
Pinterest profile. One other thing to notice. You see that other link up
there on left that says source? That's because every single website have
images from Pinterest. Pinterest has a source, which is
pinterest.com/source/websitename.com. And that's basically a list of all
the different pins that comes from that website. Every pin, every image
ever been pinned from that website or video is listed here. This is one of
the pages that will show up when people search for your brand name. So I
just wanted you to know about it because it's a very cool page that
Pinterest automatically creates for you.

Here's an example of a client doing this where they've got their main
keyword as the brand name, and then they've got their different categories
as the boards and a different products that fit under each of those boards.
And you can't see it, but down below is a blog board and a blog post board.
So that's how you optimize Pinterest. Now let's get ready and make sure
that your blog is prepared, that your blog is set up and ready to go and
ready for content to be syndicated.

So we want to make sure that we're using AudioAcrobat, which is how you get
that fancy audio player above your blog, right? For the video content on
your blog. We want to use add this, which is this addthis.com. It allows
you to get code for this social button. So when people come to your blog
post, they can share it easily. And Disqus, disqus commenting system, very
easy to integrate with Shopify. Shopify has a resource in there...
knowledge base on how to integrate Diquus comments. It's a really cool
commenting system. You can use normal comments, too, but Disqus is a really
good one.

Google Analytics which is already likely integrated with your Shopify store
because you probably already using Google Analytics. If you're not, you
definitely should. It's a phenomenal tool. It can tell you all kinds of
stuff, which you'll see as we go through this. But basically, what content
is popular and what keywords real people paid. What the value of each
different word is. And how much money your making. It's just a great
resource.

I also use tools, this other tools from my blog called LeadPages and
LeadPlayer. LeadPages, they're both paid tools. You don't need them. But
they are cool marketing tools that you might want to check out. LeadPages
allows you to quickly and easily create really cool landing pages that you
can use to incentivize people to opt in to your blog. And LeadPlayer is a
plugin that lays over your videos. That, as soon, as they're done watching
your video, it pops up an opt-in and says, "Thank you for watching this
video. Please join our e-mail list here for X percentage off." Or you can
make it say whatever you want. But basically, allows you to add an e-mail
opt in on the end your videos. So it's a fun plug in to use. And it works
quite well.

Related post. So in Shopify, we hard code this. And I'll tell you how in a
minute here. But it's a cool thing to add down below your blog. Each
individual post because it allows people to engage with more of your
content after they've already read one of your blog post. So it's a really
cool feature that will hard code into your blog. I just want to mention it
so that you knew about it.

And SpeakPipe, SpeakPipe voice comment. So SpeakPipe is a free tool that
you can use. And you can put it on your blog. You can just put a little
snippet of code on your blog. And it basically allows people to leave voice
comments. They don't just leave text comments. They get to actually click
it and it pops up this little button that says, "Start recording." And they
can record a voice comment for you right into your blog without you needing
any special software. And then what you can do is you can use that and you
can play it back on a future episode or a future video and respond to them.
You can listen to it and get feedback. But it's just a really cool, free
service that you can use.

Let's talk a little bit about social engagement. That's how you optimize
your social profile so profiles. So your profiles are now optimized enough
for you to be able to do this content marketing process and the syndication
process. Just want to make sure that you have those baseline things done.
There's not much to optimizing social profiles as you can see. But you want
to make sure that you have that done.

Let's talk a little bit about social engagement while we're on the subject
of social profile. It doesn't really have much to do with this optimization
and syndication process. But I thought I'd mention a couple of different,
cool little tools you can use for your social marketing. Wishpond.com
allows you to do. Sweepstakes and photo contest and offers essay contest
and all kinds of fun contest and social engagement things that you can do
with your community through Wishpond.com. It's really fun tool to use.

Rafflecopter is probably the easiest way to do a giveaway. And giveaway is
really a fun and generate a lot of buzz, so you want to definitely check
out Rafflecopter if you have a chance. And heyo.com is another cool little
service for doing contest and promotions and deals. These are just some of
the different social sharing and social engagement platforms that I use and
plug-ins and pieces of software that I use to do a little social
engagements.

That's more on the conversion side of things. But while we're talking about
social profiles, I wanted to mention them. Let's check out a couple live
examples of this. You can see here in my smartmarketer.com website, we've
got the title, I've got the video. I'm using Wistia to host this video, not
YouTube. And we'll talk about that in a little bit. I've got my social
sharing buttons over here on the left. I've got my correlated offers over
here on the right, which would be in your navigation obviously on Shopify.
You have your store on the right-hand side, you have your features of your
products and bundles and things like that.

I got my video highlights. I've got the click to download the PDF
transcript. And when you click the download, the PDF transcript, look where
it takes you. It takes you to a page that says, "If you'd like to get the
free PDF transcript, just opt in here and you click that button, it allows
you to opt in. I'm using LeadPages, that plug-in I talked about, for you to
do that. You don't have to make people... You don't have to collect
people's e-mail address when they go to opt-in. I like to do it because...
You can have it as soon as you have this thing when they click the PDF
transcript, you can have it take them straight to the PDF transcript
wherever that host provider upload it to [you]. Shopify website files are
using Audio Acrobat or something like that to host the PDF file. But you
can just have it download. I like to do this thing where it clicks over to
a page that I created with leadpages.net. That makes them enter their e-
mail address to get access to that transcript because it tells me a couple
things about them. Number one, that they like to read, right? They're one
of my subscribers who enjoys reading content. Or often times, actually,
people will get this piece of content shared with them and they're not yet
on my e-mail list. So they'll click to download it to get on my e-mail
list. So it's just a great way to capture additional e-mail addresses. But
you can also just link and download the PDF.

Then we've also got the transcript here. Also, on Smart Marketers, this is
basically some related post after this where they can keep engaging with my
content and then the comments. So all those elements that we talked about.

You don't see an audio file because the audio quality on this video was
messed up, so it won't able to do an audio for that. Here's BOOM! BOOM!,
again, we do pretty low production value content. Right? So we got our
video hosted on YouTube there. Not that YouTube is low production value,
we're actually switching over to Wistia for BOOM! too. YouTube is
phenomenal. It's a great video hosting platform. We've used it forever. And
I love it. I'm just using Wistia for a couple of reasons that you'll learn
about in the next video when we actually syndicate the content, video
highlights, comments.

And we usually put links to our different products that we mentioned in the
video. Like you'll see here, one of my client's websites where they
basically done a video about the best toys in their market. And they talked
all about it. They've got their video highlights. And they're doing a
giveaway. We've got links to the different toys and giveaways. So just a
couple live examples of this stuff working really well and ways for you to
kind of see it in action instead of seeing screenshots.

So just wanted to show you that quickly.You've now created your content, you've optimized it, and now we're ready
to syndicate it. When we get in to this next video, we're going to actually
get into sharing your content with world. So getting it out there for
people to see it. So it's going to be... It's the fun part, really. It's
when you start seeing what people have to say and seeing how your content
resonates with your community. This is Ezra Firestone from Smart Marketer
for Shopify Ecommerce University. And I'll catch up with you in the next
video.