This is geared toward my mortgage friends, but still good things to keep in mind for any business launching on social media.

In 2002, social media was considered a fad. In 2009 it was cutting edge and what all businesses were doing to get ahead of competitors. In 2014, social media marketing tools are a critical component to a brand’s overall integrated marketing communications arsenal. When launching a brand in the mortgage industry, social media marketing helps build brand awareness, trust, drives leads, interaction, builds community, offers repeated exposure to target audiences, and establishes your company as an authority and influencer.