Online health videos take off

If there was any doubt, online health video has officially arrived as a means of reaching consumers.

Almost half of those researching drug info online include health videos in their search sessions, according to Manhattan Research.

“The growing health video audience represents a strong opportunity for DTC marketers, particularly because this media format leads to considerable post-visit action,” said Monique Levy, senior director of research at Manhattan Research. “Understanding what kind of health videos to develop, and which websites or online channels to put them on, however, is critical to success.”