Good Design looks at What We Don’t Know Most insight, because it relies so heavily on asking consumers, only deals with improvements to known and existing products and services (I’d like it bigger, cheaper, quicker, smaller, etc). It rarely deals with the...

Brand and Messaging Many people think brand identity (i.e, the visual identity etc) is more important than what a business actually says. When we see pretty things (and like them) it’s easy to get caught up in this way of thinking. Even for the design-minded...