Organic Search Engine Optimisation (SEO)

Many designers put a lot of weight into Search Engine Optimisation (SEO) but this is not the be all and end all of web design and efficiency, yes your site must attract a strong web attention from the web bots (programs that crawl over the web seeking out information useful to your search input criteria on your search engine, such as Google, Yahoo, ASK and Bing to name but a few). Your web page must hold the viewers attention be informative and easy to navigate and it must have the right type of information that your visitor is looking for. Search engine optimisation is a marketing function, and it needs to be treated like one so having a designer who knows exactly what your customers and clients are looking for and has experience in this field gives you a serious advantage over your competitors.

One of the key factors in getting a good Google ranking is to ensure that the content on you site is relevant to your business and is well structured.

Organic versus Pay Per Click (PPC)

Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. See below, the position on the page changes with each refresh of the browser and they rotate in order. The example immediatly left will show up in the centre screen and on the next refresh of the browser will return to the right hand margin under the paid ads column see image on the right.

With so many people paying to get a good position on the search engines results page (SERP) and you are not gaurenteed a first place position. Once you stop paying for the service all your ratings are set back to zero and your website will go to the bottom of the pile so to speak.

Website traffic

Those days of 'just build a site and they will come in' are I'm afraid to say long gone, todays environment is highly competitive.

The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' section of the (SERP). Once an Organic place has been achieved, you can rest assured that your website appears 24/7. Organic natural selection is by far the best way to achieve results.