The fourth pillar of democracy, the media, has never hogged more limelight than it has in the last few years in India. In the scramble for TRPs (target rating points), the line between news and entertainment has become blurred. The media is not just the fourth pillar but also the backbone of any democratic society. This is because while the legislature makes the laws, the judiciary interprets it and the executive implements it, it is the media which acts as the watchdog of the three pillars, in order to ensure that they are performing their constitutional duties, thus calling for accountability. Considering the fact that the media performs such an important function, it is particularly important that there should be some codes or ethics which act as its watchdog, lest the media take undue advantage of its role. India's vibrant media landscape includes close to 650 television channels, more than 2,000 publications, over 80,000 newspapers and more than 30 FM radio operators running 245 stations. And not to forget our very new social media. As the country's media continues on this trajectory of expansion, its call for regulation will continue to echo.