Coca-Cola CEO James Quincey says his company has “a responsibility to help solve” the global “packaging problem.” With that premise in mind, the company announced a “World Without Waste” initiative to help collect and recycle all of its food and beverage product packaging by 2030. Coca-Cola is already developing technology to ensure that all of its packaging is eventually fully recyclable. Though most of it is already recyclable, Coca-Cola plans to make bottles with an average of 50 percent recycled content by 2030. The company also wants to get consumers involved in the movement: it is enlisting the help of new regional and local partners and key customers to motivate beverage buyers to recycle more packaging.