Tag Archives: marketing techniques

The other marketing techniques that we talk here about are of various kinds like website creation, banner ads, affiliate marketing, generating back links, etc. You may have an ample amount of success through email marketing but it is always better to employ more techniques to gain more success because, as it is said, the more the better. Marketing techniques can never be enough for your business, it is always the more, the better. It is not that you need to employ every marketing techniques known or available to you, it only means that you should be able to present your business interest from a few different perspectives. Let us understand the importance email marketing can be combined with other marketing techniques to give your business a boost.

Online marketing techniques produces powerful results

Some offline marketing techniques like television and radio ads combine with your online email marketing works fine for your business. It does not matter that these two techniques run in different streams, as long as they work for you and produce results, you do not mind associating them. Also message board participation and banner ads are good options to combine with your email marketing. A combination of these simple online activities produces powerful results for you business. So go on and purchase some banner ad space on websites, or participate in your industry’s relevant message boards to earn reputation and the interest of some potential clients. Your business also needs branding, and it goes a long way in determining your success. When your prospective customers keep on witnessing facts about your products and services, they have it preoccupied in their minds that they will utilize your stuff when any need arises.

While using the different forms of marketing together you need to be open eyed and aware of the effects of each of these strategies on your business, so that you can continue to utilize their effectiveness in future also. For the purpose of determining the effect of each marketing techniques individually, you need to make changes to one individual technique at a time and note the changes. This will also help you to discard the strategies which do not seem to work for you.

Apart from being considered as a good practice, providing an unsubscribe option also helps emailing marketers in a number of ways. It is a known fact that email campaigns should contain an unsubscribe option is to avoid being labeled as a spammer. It is important that the recipients should be given the freedom to decide whether they want to receive communication from you and this goes along way in determining a strong and long lasting customer relationship with the emailing marketers. Incorporating the unsubscribe in your welcome message itself will prevent the recipient from further receiving unwanted emails and frustrate the recipient to the extent of reporting as spam.

Benefits of emailing marketers

The benefits that emailing marketers can make out of incorporation of unsubscribe button in the emails is that, they will come to know the number of recipients who have opted out even after opting in for their email campaign. This gives the emailing marketers an idea that there is something that has to be improved in order to keep the existing recipients intact. From further efforts like surveys, etc. the reasons of such behavior can be found out and the email marketing tactics can be further improved. It is only a number of unsubscribes that force the company to rethink about its emailing marketers techniques and improve them.

Also, after any of the recipients have unsubscribed, it is a good practice to send them an acknowledgement that the unsubscribe process has been completed. This ensures trust among the customers and improves the reputation of the company as a whole.

Keeping the unsubscribe button easily locatable works in the favor of emailing marketers. It discourages their recipients from clicking the spam button. A good way is to include a two step process of unsubscribing which allows the recipient to confirm the removal. The first step might allow him to unsubscribe and at the second step you may ask the reason for unsubscribing, so that you nay improve your campaign and give them better results. At this point of time he might either change his idea of unsubscribing or give in a feedback to you on why he is opting to unsubscribe.