Internet to influence beauty and hygiene product sales by 2020: Study

​Internet will influence $11 billion of beauty and hygiene product sales in the FMCG sector by 2020, according to a joint report released by Google and Bain & Co.Neha Tyagi | ET Bureau | February 16, 2016, 08:04 IST

Internet will influence $11 billion of beauty and hygiene product sales in the FMCG sector by 2020, which will represent about two-thirds of the total $17 billion beauty and hygiene sales by then, according to a joint report released by Google and Bain & Co. For the entire sector, Internet will impact or influence $35 billion worth of sales, or a third of India's FMCG sales. Neha Tyagi reports...