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The Smartworking Company™

Orangebox was born in the summer of 2002. To be successful in a market saturated with great companies – some local, some global – we knew we needed a compelling point of difference. We found it in a powerful innovation focus.

The Orangebox story

Continuous research and innovation makes us prescient about what’s happening in the global world of work, wherever it happens. This equips us with the insight we need to create products tailored to our clients’ upcoming work scenarios (scenarios even they may not be aware of yet).

Our original pedigree was task seating, and, having analysed this and the other archetypes of office design (desking, storage and partitioning), we were convinced that an opportunity existed to position a new bandwidth of furniture alongside them. Products designed expressly for the collaborative workplace. Connecting people, not furniture.

Over the last decade we have matured this new typology – which early on we christened Smartworking – to offer our clients a new pluralism of design choice and function diversity.

Smartworking enables our clients to work in new, more collaborative and more effective ways, and can help transform both the culture and efficiency of their organisations.

Together, Smartworking and task seating define and differentiate Orangebox. They have built our reputation, helped us to establish our partner network and enabled us to prosper in a seemingly saturated market.

2019

NeoCon 2019 - Now being part of Steelcase’s artillery we exhibited the Air³ pods and AftD in Chicago.

2018

A new chapter for Orangebox After 20 years in business together, owners Mino & Remo Vernaschi along with Peter Hurley decided to sell the business.

2017

Eva - responsible, innovative…beautiful. The most efficient combination of materials and design thinking we ve ever put into a task chair become manifest in our new generation ‘lighttouch’ task chair.

2016

Sees the completion of our second UK showroom and Orangebox US Inc. setting up manufacturing in Grand Rapids, Michigan.

2015

A landmark year for Orangebox, with the launch of both Smartworking®, the largest office furniture showroom in London, and of our iconic Book of Products.

2014

We begin manufacturing from our second facility in South Wales, and introduce three new product platforms.

2014

Also sees the publication of our extensive Mobile Generations, which reports on the new challenges facing the contemporary workplace.

2013

We begin manufacturing Do, a new generation task chair, which has subsequently established itself as the benchmark for high volume, high value task seating.

2012

Boomers & Millennials is published to wide acclaim and sets the standard for research and insight that’s highly valued by both designers and facilities professionals.

2011

Marks our first foray into digital communication with the design of our Smartworking App and computer animations for Airea, our first generation Pod system.

2010

Sees the introduction of the award-winning Ara, the first office task chair to achieve Cradle-to-Cradle accreditation, and the result of our groundbreaking No Green Bull environmental strategy.

2008

Is a year of rapid expansion that culminates with the opening of our rooftop showroom in Clerkenwell London in early 2009, which allows the full scope of Airea Pods to be viewed within one space.

2006

We achieve the first generational gatepost in our development with the publication of our second Work in the Comfort Zone. This expands our portfolio of diverse and complementary products, focused on solutions for the new 3rd space in office planning.

2004

Joy, our second generation task chair is introduced, establishing our commitment to the development and manufacture of volume task seating to complement our expanding portfolio of smart products. This enables more diverse office spaces to become more productive.

2004

Another highlight was the publication of the second Office Wars. This research and insight document was produced in collaboration with Philip Ross and the Cordless Group, who went on to become a global conduit for the presentation and discussion of new ideas and technologies reshaping the workplace.

2002

Orangebox begins with the launch of X10, our first task chair and our first portfolio of products, which we declared were: `Designed for a lighter more domestic kind of place. Because we believe you go to work to get results and we know that you`re more likely to get them in you`re as comfortable at work as you are at home`.