Beyond just making Google happy, or having a site that checks off a list of technical specifications for mobile, you have to ensure that mobile users are provided a user experience that allows them to interact with your brand on any device in a positive manner.

“At the end of the experiment, employers found that the home-based employees worked more than office workers — 9.5 percent longer — and were 13 percent more productive. They also were judged to be happier, as quitting rates were cut in half.”