Client side optimization with no latency? Who else has cracked this? Rubicon / Pubmatic? Not a chance.

Also; if you knew anything about yield optimization you would know that traditional SSP are ‘blind’ to everything happening inside an adserver. They can’t compete cause they don’t see it. Why do you think Google/Admeld and OpenX/LiftDNA happened? Traditional SSP’s can’t dictate what an adexchange will do (in this case hold the RTB auction open).

Also, traditional SSP’s are “fill all” outsourcers that pubs use to soak up all their unsold inventory. So not only can’t universal selection happen (competition against every tier) but they are at least one hop away which adds another 5-10% discrepancy.

Client side optimization with no latency? Show me who. This is going to put these companies out of business.

]]>By: gottalaughhttp://pando.com/2014/06/09/openx-shows-publishers-the-money-with-a-new-ssp-blending-network-and-rtb-demand/#comment-91466
Tue, 10 Jun 2014 00:07:12 +0000http://pando.com/?p=144228#comment-91466You guys do realize every else has been doing this for a while right? Just shows how far behind OpenX has been this whole time…
]]>By: gottalaughhttp://pando.com/2014/06/09/openx-shows-publishers-the-money-with-a-new-ssp-blending-network-and-rtb-demand/#comment-91467
Tue, 10 Jun 2014 00:07:12 +0000http://pando.com/?p=144228#comment-91467You guys do realize every else has been doing this for a while right? Just shows how far behind OpenX has been this whole time…
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