Will the College Greeting-Card Committee Please Come to Order ...

By THOMAS BARTLETT

It's just a holiday card. What's the big deal?

That's what people say to Barbara J. Marshall, associate vice
president for college relations and marketing at Albright College.
Those people have no idea what goes into making a college holiday
card. The numerous meetings, the endless back-and-forth, the
multiple revisions. It costs thousands of dollars and takes weeks,
if not months, of planning — all for a folded piece of paper
that slips neatly inside an