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Forest Gate Police Station located in the Olympic borough of Newham is at the centre of alleged racist assault. The London Olympics website states that the Olympics are a “celebration of different cultures” and that “diversity was a key reason why London, one of the most multicultural cities in the world” was chosen to host the events. However, these testimonies of ‘celebrating diversity’ have been subsequently undermined from the allegations of racism from members of the Metropolitan police, which could be seen as a form of institutional racism.

These allegations of racism echo previous instances of institutional racism which have have been resistant to change. In the 1970s there was a report from a school boy in the borough of Newham who was attacked shows that the resilience of institutional racism in the face of police reform. When the boy was taken by his employer to Forest Gate Police Station to report the incident the police officer, a character that resembled a Dixon of Dock Green style Desk Sergeant on hearing the story bent down under the counter, pulled out a double barrel shot gun and asked: ” Was he Black? We’ll get him wont we lads?” to the cheers of the other police officers in the station. When the Desk Sergeant heard that the assailant was white, and not black and leant his address he sighed, “Oh that lot. That family are well known”. No further action was taken.

The professionalism of the Metropolitan police force has once again come under scrutiny after new reports of racism have emerged. Hours after PC Alex MacFarlane was recorded on a mobile phone apparently using racist and abusive language, a colleague PC Joe Harrington was allegedly recorded in the custody suite assaulting a teenage boy.

In the first incident of the alleged racial abusive language recorded by Mauro Demetrio, 21, on his mobile phone PC MacFarclane is heard saying that “You’ll always have black skin colour” has been recently suspended. While PC Harrington was not heard making racist comments on the recording he was one of the three officers investigated for the alleged assault of Mauro Demetrio.

Soon after Demetrio was held custody at Forest Gate police station where he witnessed PC Harrington allegedly assault a 15 year old boy who was handcuffed. Demetrio stated that he saw PC Harrington kick the teenager in the back of the leg and once he was on the floor, kneed him in the back.

After Demterio’s report has been made public, a separate Independent Police Complaints Commission (IPCC) investigation was launched into the case of the 15 year old and subsequent CCTV footage of the incident has been found.

The close proximity of these events which occurred during the London riots last August has caused concerns over the way police officers operate. More controversy has arisen due to the initial advice from the Crown Prosecution Service (CPS) police complaints department that neither officer should be charged . This has subsequently caused pressing reviews by the CPS.

In recent years security has become a central issue in the planning of the Olympics, as the games will see some 12,000 police officers patrolling the streets of London at any one time as well as 5,000 military troops supporting them. However, are the recent allegations of racism undermine the security projects planned for the Olympics? A spokesperson for the Newham Monitoring Project has stated that even “after years of re-branding its poor reputation of racial inequality, the culture of racism within the Metropolitan police is still deeply embedded.” “With 12,000 police officers based in Newham during the Olympics the borough’s black communities face the prospect of a regime of repressive policing” that mirrors an apartheid approach to policing. Black Olympic athletes may want to think twice about sightseeing in Newham.

The imminent Olympics will take place in a city still recovering from the riots. Seven months ago we were shocked by the images that dominated our television screens. The riots, in which around 15,000 people took part, were characterized by the looting of designer stores, such as Footlocker, JD Sports, Orange, O2 and Adidas. Roughly 50 per cent of the recorded offences from the riots were acquisitive in nature. The Riots, Communities and Victims Panel, established by the Prime Minister, Deputy Prime Minister and the Leader of the Official Opposition, this week published a report documenting the panel’s findings and recommendations to help prevent future riots. Rampant materialism is considered an underlying cause of last year’s lawlessness. In addition to the lack of economic opportunities, a breakdown of community ties and the loss of trust in the police and public sector, the panel considered aggressive advertising of designer brands a key cause of last year’s rioting. Aggressive marketing and enforcement of branding creates a demand for objects that low-income sectors of the society simply cannot afford. Big businesses, targeting children and young adults, have created a damaging consumerist culture in some of the most deprived parts of the country. In fact, the panel’s Neighbourhood Survey found that 85 per cent of people feel advertising puts pressure on young people to own the latest products and two-thirds of people feel materialism among young people is a problem within their local area.
Yet, aggressive advertising is a big feature of the Olympics (the LOGOC* have their very own report entitled Brand Protection) and ambush marketing (the association and consequent capitalization on a particular event without paying sponsorship fees) is one of the London Organising Committee of the Olympic Games’s major concerns. In addition to the concentration of world-famous sporting personalities, the Olympics has now become an effective publicity platform for the advertisement of a plethora of objects, many of which are completely unrelated to sports. In an attempt to keep up with a world rebuilt in a corporate image, the Games have secured sponsorship deals domestic and abroad, ironically culminating in a £20m-plus sponsorship deal with Cadbury. In light of the UK’s childhood obesity problem, some argue that a sweet brand should not promote a sporting event.
The Games now embody changes in our society that are incredibly remote from their notional or founding ideals. Increasingly obsessed with the global gaze and the prestige that hosting the Olympics will achieve within the media, the games are keen to promote big brands, and discourage (if necessary by using force) smaller brands that challenge the hegemony of prime corporate sponsors (including MacDonald’s, Visa and Dow Chemical). This will undoubtedly translate into hours of sponsor-related TV ads plaguing our television screens during the summer months and the city of London being literally branded by these bigger brands. In a city agitated by record levels of unemployment and rising social protests, the continual bombardment on the TV screen by designer brands of over-priced products, which will now be rendered all the more desirable and unaffordable by the Olympics logo stamped on the side, is surely not a good thing. The Riots, Communities and Victims Panel’s recommendation that steps need to be taken to reduce the amount of excessive and aggressive advertising aimed at young people should perhaps, in the essence of social responsibility, be listened to sooner, rather than later.