My NativeAdVantage: Somabar: The world's first automated home bartender

Bio:

Dylan Purcell-Lowe and Ammar Jangbarwala started Somabar in 2011 while still in college. Dylan continued to develop Somabar, with Ammar, while working in business development for McMaster-Carr from 2011-12 and then Japanese technology company Keyence from 2012 till Somabar went live on Kickstarter in 2014. At which point Dylan took over as CEO for Somabar. Somabar was successfully funded on Kickstarter with subsequent investment from Tech Coast Angels, Los Angeles in 2015.

What do you do best?

I surround myself with people that are smarter than me, including my CTO and co-founder, board members, employees and contractors. To sum up, my assistant has more degrees than I do.

What makes you the best?

Knowing I am not the best.

How will you stay the best?

By assuming our competitors have better products and strategy than we do.

What are your aspirations: business & personal?

Personal: To ensure Somabar becomes a household name within 5 years.

Business: To see the success of my personal aspirations.

What fascinates you?

What fascinates me are two moments an appliance consumer experiences: 1. When she/he first sees a product and is compelled to either purchase or not purchase the product. 2. When a consumer first uses your product and decides to endorse or deride your product. Will they or won’t they become a brand advocate and why?