Application Details

The following is excerpted from the applicant's response to question #18:

"The new .bloomingdales gTLD will operate as a restricted registry, in which Macy’s Inc (Macy’s) can create and control domain spaces that promote the Bloomingdale’s brand identity and authenticity. In this regard, Macy’s will use .bloomingdales to provide information, services and resources for personalised marketing purposes to Bloomingdale’s consumers in a way that promotes trust, convenience and utility, with internet users assured of brand authenticity. The .bloomingdales gTLD will provide an authoritative internet space for Macy’s and, potentially, its affiliates and partners that are associated with the Bloomingdale’s brand.

Established in 1858, Macy’s is one of the premier retailers in US with its Macy’s and Bloomingdale’s brands. As of January 2011, the Macy’s brand operates about 850 department stores, outlet stores and furniture galleries operating coast-to-coast and online at macys.com. Macy’s employs over 150,000 employees across its stores across 45 States in US, Guam and Puerto Rico. Macy’s is also listed on the New York Stock Exchange and, as of end of FY2010, Macy’s had a sales revenue of USD25 billion. Macy’s embraces its customers and strives to provide an experience that transcends ordinary shopping. Macy’s believes the key to success is to integrate its stores with the internet, and mobile technology. Thus, Macy’s strives to engage its customers in stores, online and via mobile devices by investing and tailoring the necessary talent, technology and marketing to its customers’ needs."[2]