High-profile football pundit, author and journalist Guillem Balague has joined Football Indexas a brand ambassador for the football trading platform.

Balague will host trader events and produce regular, exclusive blogs and videos for the platform, which gives users the ability to buy, sell and build a portfolio of players.

It is hoped that Football Index’s collaboration with Balague will help organically extend its reach among football fans, with Balague boasting a huge social media audience that includes more than one million Twitter followers.

He has written for major newspapers in Spain and England, featured as a pundit on Sky Sports and BBC, and co-wrote with Tottenham Hotspur manager Mauricio Pochettino, ‘Brave New World: Inside Pochettino’s Spurs’. He has also written other award winning books on Cristiano Ronaldo, Pep Guardiola and Lionel Messi.

The announcement marks another prominent partnership for the financial and football hybrid. It recently agreed a deal with legendary commentator John Motson to become the voice of Football Index in its television and radio advertising.

Motson covered more than 2000 games at the highest level and can be heard on the London-based FinTech firm’s national TV and radio ads.

Football Index is also the front-of-shirt sponsor for League One outfit Bristol Rovers.

Adam Cole, Founder and CEO of Football Index, said: “Guillem is one of the most respected pundits and journalists in the industry. He is an agenda-setter who will help us communicate with a broad base of engaged, passionate and knowledgeable football fans.

“We are delighted that he shares our vision and believes in our innovative approach that continues to disrupt the betting market. His signing is another major coup in our bid to drive acquisition and make Football Index a household name.”

Balague added: “Football Index gives fans the chance to buy into the beautiful game by utilising both their knowledge of and passion for the sport.

“It is a truly exciting and standout concept. I am looking forward to joining the team and being part of the Football Index community.”