The latest version of iAPPS boasts significant enhancements to iAPPS Marketier, the platform's native email solution. Chief among the upgrades to the integrated email solution is a new Communication Dashboard with intuitive features that empower corporate marketing teams to develop, manage and execute effective email campaigns. Now, with the latest release, iAPPS customers can build campaigns with custom email designs or use new email templates available to them out-of-the-box. Additionally, new dynamic list segmentation capabilities allow customers to easily nurture specific audiences with targeted communications.

Other lead-generation and CRM upgrades to iAPPS 5.2 include a brand new Form Builder. When combined with the audience segmentation enhancements to iAPPS Marketier, the Form Builder helps marketers easily set up nurturing communications based on action and other visitor demographics. Furthermore, the new "Conversations" feature in iAPPS Social enables marketers to track, curate, and directly engage with users across social media channels.

"The mission of the iAPPS Digital Engagement Platform was always to help marketers deliver a fully integrated, multi-channel web experience across the entire customer lifecycle," said Brett Zucker, Executive Vice President and CTO of Bridgeline. "With iAPPS 5.2, we took that even further, focusing on simplified – and automated – customer communication that drives results through iAPPS Marketier."