Saanich Police video pokes fun at #TidePodChallenge

That is the message of a video that Saanich Police has produced in warning against the effects of the so-called Tide Pod Challenge.

This activity sees daring individuals — especially teenagers — consume individually packaged pieces of laundry detergent, much to the chagrin public health officials, who have long warned about the health effects of this activity.

Spurred by social media, the activity has gone viral, and the Saanich Police video featuring Const. Adam Defrane and Const. Jeff Kreczmer appears as an attempt to fight fire with fire.

Titled What To Eat, What Not To Eat, the video guides viewers through a series of comparisons about edible and inedible products that ultimately culminates in a warning about participating in the so-called #TidePodChallenge.

“That is ridiculous,” intones Defrane in mock outrage. “Starting today, we are going to start our own challenge #NoPodInYourBod.”