Competitively priced, the all-new Shell Rimula Ultra 5W 30 offers longer oil life and extended oil-drain intervals of up to 150,000 km, better engine wear protection under all terrains and weather conditions, as well as better fuel economy.

Shell Lubricants General Manager – Malaysia & Singapore, Baljit Singh said that the introduction of the all-new Shell Rimula Ultra further strengthens the Shell Rimula portfolio of premium low viscosity synthetic lubricants available in Malaysia that includes the Shell Rimula R6 LM and R5 LE.

“As the largest lubricants supplier in the world for the past 12 consecutive years, we at Shell understand the needs of our customers. We are a partner you can trust to deliver the most advanced and proven lubricant solutions that are backed by unmatched technical support,” he said.

Speaking at the launch at the recent 2019 Shell Rimula Night at Hotel Imperial in Kuching, Shell Lubricants Marketing Manager – Malaysia & Singapore, May Tan said; “There is a global shift towards low viscosity synthetic lubricants due to proven benefits such as improved oil and engine performance; longer oil-drain intervals and fuel economy that add up to lower total cost of ownership. This is critical for fleet operators, especially in today’s challenging economic environment. We see Malaysia as the right market for it and we are the first market in ASEAN to launch the new flagship product today.”

“The all-new Shell Rimula Ultra is a result of Shell’s technology leadership in lubricants, which is driven by world class research and development and extensive technical collaborations with leading OEMs, universities and industry bodies,” she further added.

Another highlight at the 2019 Shell Rimula Night was the official announcement of the 13 winners of this year’s Ultimate Stopover promotion.

The winners will be taken on an exclusive 5-day 4-night all-expense paid trip to Barcelona in September to experience the vibrant Spanish city renowned for its arts, culture, football and cuisine. They will also have an opportunity to gain a deep insight into the innovation-driven world of Shell Lubricants.

The much-anticipated annual promotion brings to life Shell Rimula’s promise of being the “engine oil that works as hard as you”, rewarding loyal customers with the ultimate stopover experience around the world.

This year’s promotion was held from 1 March to 30 June and was opened to customers who purchased any Shell Rimula heavy duty and light duty diesel engine oil products.

All models and brands are accepted for trade-in, and customers are assured peace of mind as all Das WeltAuto certified vehicles undergo a strict and thorough 133-point check conducted and verified by Volkswagen Master Technicians.

Erik Winter, Managing Director of VPCM said that Das WeltAuto is a hassle-free solution to those interested in trading in and purchasing used cars. “What makes Das WeltAuto different from other used car channels is that you can expect the same exceptional level of service as a new car purchase experience from a dealer you can trust, with experienced sales staff who will provide the best advice and maximum transparency. All this from a brand you can rely on – and most importantly, a product you can trust.“

As part of the Das WeltAuto promise, only genuine parts are used on the certified vehicles, and they are accident-free and come with complete proof of service at authorized Volkswagen service centres.

Das WeltAuto is currently available at four Volkswagen dealerships; Volkswagen Puchong, Volkswagen Gombak, Volkswagen Alor Setar and Volkswagen Juru. Interested parties are also invited to view available vehicles on the Das WeltAuto website, which is regularly updated with details and options to inquire or book a test drive.

Das WeltAuto was launched at the third annual Volkswagen Fest 2019, which takes place from the 30th August till 1st September at Setia City Convention Centre.

Volkswagen Fest is an event celebrating all things Volkswagen, and visitors can test drive and take advantage of great savings on new and pre-owned models. There will also be current and classic Volkswagen cars on display, a food truck park, hot air balloon rides, several Instagram-able art installations and interactive game stations for families to enjoy.

]]>29102Malaysia’s No.1 B-Segment Model, Honda City comes with Special Edition at RM75,955http://www.maxit.my/2019/08/malaysias-no-1-b-segment-model-honda-city-comes-with-special-edition-at-rm75955/
Thu, 29 Aug 2019 06:30:22 +0000http://www.maxit.my/?p=29226]]>Honda Malaysia (or the Company) today introduced a Special Edition for its best-selling model, the City in the market. The City Special Edition offers two colour options – White Orchid Pearl and Passion Red Pearl.

The City Special Edition is now available with additional value-added features to offer more convenience to the customers such as the Digital Video Recorder (DVR), Built-in Toll Reader, Door Visors and Trunk Organiser. The DVR offers peace of mind for drivers with a security function feature which records real-time on-the-road journeys, including rear view recording for all-round footage. Meanwhile, the Built-in Toll Reader offers convenience for frequent toll users when going through tolls. The Built-in Toll Reader is ready for use once a Touch & Go card is slotted in. This feature connects directly to the car’s power source, requiring no additional battery and removing all hassles of having to change batteries.

The City Special Edition also comes with aerodynamically-designed Door Visors which essentially act as rain guards where drivers or passengers in the car can roll the windows slightly down for fresh air when it rains. The Trunk Organiser ensures every item is in place for ease and convenience during daily commute. These practical features are expected to enhance the City Special Edition’s value as a competitively-priced package in the B-segment.

Commenting on the City Special Edition, Mr. Toichi Ishiyama, Honda Malaysia Managing Director and Chief Executive Officer said, “For many years now, the City has been the best-selling B-segment model in Malaysia. As a way to give more value to Malaysians who have been very supportive towards Honda Malaysia, we have decided to introduce a Special Edition to the City with an attractive price of RM75,955 in conjunction with our Road to 900,000th Unit Milestone Campaign. I hope everyone can grab the opportunity and visit any of our 98 Honda dealerships nationwide to view, test drive and book the City Special Edition today!”.

The City has been the biggest sales contributor for Honda Malaysia, contributing 34% to the total sales for the Company while maintaining its No.1 position in its segment from January to July 2019. In all the regions in Malaysia, the City has always been the most sought-after model, with the City contributing 50% in Central region, followed by Southern region at 20% and Northern region at 19% to the overall sales between January to July 2019.

Powered by Honda’s 1.5L i-VTEC engine combined with Continuous Variable Transmission (CVT) which was developed under Honda’s Earth Dreams Technology, the City Special Edition provides an ideal balance of driving performance and fuel efficiency.

The City’s interior design is developed under Honda’s ‘Man Maximum, Machine Minimum’ concept, designed to prioritize comfort and space for both driver and passengers. The City’s spaciousness is one of its most reputable features, offering a “D-segment space at a B-segment size”. Its trunk space remains the biggest in its class at 536L, making the City Special Edition the perfect sedan that is extremely convenient for road trips for everyone be it working adults, couples or young families, with ample room for suitcases and strollers.

Honda is committed to continuously introduce technologies that contribute to the safety of their customers and everyone on the road. The City Special Edition continues to set the benchmark for safety in the B-segment with features such as Anti-lock Braking System (ABS), Brake Assist (BA), Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Emergency Stop Signal (ESS) and Electronic Brake Distribution (EBD).

The City Special Edition is priced at RM75,955 for Passion Red Pearl and RM76,075 for White Orchid Pearl. For more information or to book or to test drive the City Special Edition, customers are invited to visit any of the 98 Honda dealerships nationwide or call Honda’s Toll Free number at 1-800-88-2020 or log onto www.honda.com.my.

]]>29226Third Time Amazing: The Annual Volkswagen Fest is Backhttp://www.maxit.my/2019/08/third-time-amazing-the-annual-volkswagen-fest-is-back/
Wed, 28 Aug 2019 10:30:01 +0000http://www.maxit.my/?p=28993]]>The annual Volkswagen Fest returns for the third year running and promises to be power-packed with the best deals and thrills from Volkswagen Passenger Cars Malaysia (VPCM).

Taking place from 30th August till 1st September 2019 at Setia City Convention Centre in Setia Alam, this year’s highlight will be the launch of Volkswagen’s very own Certified Pre-Owned, “Das Welt Auto”. The highly-anticipated all-new Arteon will also be on display at the event.

Visitors can expect the opportunity to test drive a variety of Volkswagen models, and enjoy rebates and amazing deals on brand-new and pre-owned cars. Amazing deals include the ongoing Merdeka Voucher of RM1,000 rebate for all bookings made at the event and “Starbuys” such as the Passat Comfortline 1.8TSI priced at RM114,888. There is also the ongoing promotion on the Tiguan and Passat range, which currently comes with an extension of the three-year free maintenance up to five-year free maintenance with a low interest rate of 1.88% per annum for new car buyers before 31st December 2019.

There will be three dedicated areas on the festival grounds for guests to enjoy. The Volks Auto area is where visitors should go to find out more and test drive Volkswagen models, and for the added convenience to those wanting to sell off their current vehicles for a Volkswagen, there will be a free car evaluation and quick loan checks by a partner bank to assist in their hire purchase applications. There are also free Volkswagen inspection checks at the Aftersales area for owners who had signed up online, and for owners to learn more about attractive Aftersales promotions and services.

Volks Lawn will be filled with current and classic Volkswagen cars on display, a hot air balloon ride, several Instagram-able art installations and interactive game stations that is sure to be a hit with families, while Volks Park is the perfect spot for visitors to feast on the variety of food truck offerings. There will also be a Kombi Bazaar area and busker performances, making it the perfect area to relax and chill.

With all this and more, visitors can be sure that Volkswagen Fest is the place to be for all things Volkswagen.

Volkswagen Fest 2019 will take place from the 30th August till 1st September at Setia City Convention Centre in Shah Alam.

The IPC Industry4WRD is MARii’s latest offering to develop the required talent in embracing the Fourth Industrial Revolution, through the nine pillars of Industry 4.0 implementation, with the objective to introduce and enhance the implementation of smart manufacturing, automation, robotics, etc.

The is the first of a series of programmes to be launched by MARii in line with the National Policy of Industry 4.0, launched in 2018 by Prime Minister, YAB Tun Mahathir Mohamad.

The launch was officiated by YB Datuk Darell Leiking, Minister of International Trade and Industry (MITI).

This IPC Industry4WRD programme is structured especially for school leavers, focusing on Industry 4.0-compliant skills to meet demands as the industry moves towards an increase in automation and smart manufacturing processes.

“Talent development is the prime mover in the shaping of our community to transform into a developed, proactive and innovative workforce, thus allowing the country to strive within the Global scenario.”, Datuk Darell said during the launch event.

“The IPC Industry 4WRD, structured specially for school leavers, serves to develop an Industry 4.0-compliant workforce to meet industry demands, and the availability of these programmes will not only provide ample job opportunities for our future workforce but, more importantly, it allows easy access for the participants to expose themselves to the latest technological advancements, processes and practices within related fields”, he added.

The programme encompasses a 14-day theoretical session comprising technical skills modules, such as introduction to Industry 4.0, additive manufacturing, augmented reality, autonomous robotics, and smart manufacturing. It also includes soft skills modules such as work ethics, financial management and workplace communication.

These modules are designed to provide a conceptual foundation to ensure trainees develop an appreciation for the practical skills to be developed throughout the IPC Industry4WRD programme.

Upon completion of the theoretical sessions, participants will undergo on-job-training (OJT) in various industry for a period of 150 days to experience real-world work environments, culture and work processes as trainees.

“Each module in the IPC Industry4WRD programme is designed to allow participants to absorb fundamentals of technologies and systems in smart manufacturing, automation and robotics. These fundamentals will pave the way for accelerated success in the manufacturing sector that is continously growing in complexity”, said Dato’ Madani, MARii CEO.

“An added benefit to participants is that they are part of a national network of skilled workers, with the common roots of having graduated from the programme”, he added.

Participants’ progress will be monitored and assessed continuously by MARii throughout the 150-day period to emphasise continuous improvement and skills expansion while providing them competitive allowances, including overtime (OT).

MARii aims to develop a total of 4,000 talents by the end of 2019 through the IPC IndustryWRD programme. To date, 1,185 IPC Industry4WRD trainees have completed their theory based training and will be placed in the industry for the next phase of the programme.

The theoretical sessions of the programme were conducted in collaboration with Universiti Teknologi Mara (UiTM), across 17 UiTM campuses nationwide.

MARii is also developing more specialised IPC Indsutry4WRD programme extensions to cater to specific needs and requirements of the automotive industry.

]]>29105Nasim launches New Peugeot 3008 SUV Plus and New Peugeot 5008 SUV Plushttp://www.maxit.my/2019/08/nasim-launches-new-peugeot-3008-suv-plus-and-new-peugeot-5008-suv-plus/
Tue, 27 Aug 2019 11:30:35 +0000http://www.maxit.my/?p=29149]]>Nasim Sdn Bhd, the official distributor for the Peugeot brand in Malaysia, has kicked into high gear for second half of 2019 through the launch of the New Peugeot 3008 SUV Plus and New Peugeot 5008 SUV Plus.

SM Nasarudin SM Nasimuddin, Group Executive Chairman & CEO, Naza Corporation Holdings said, “The New Peugeot 3008 SUV Plus and New Peugeot 5008 SUV Plus are the culmination of a joint agreement in 2028 between Naza Group and Groupe PSA to establish Naza Automotive Manufacturing (NAM) as the Southeast Asia hub. We are excited to be celebrating this milestone with two of Peugeot’s best performing models that continue to blaze the trail for SUVs and pushing boundaries of possibility.”

“NAM has benefited greatly from progressive enhancements since Groupe PSA’s involvement, including expertise from a dedicated industrial team and technology transfer from the latter’s headquarters in France. We are excited to unveil another two SUVs produced by NAM for local distribution and regional export in the near future,” added SM Nasarudin.

Continuing their momentum into second half of 2019, Nasim is confident of a strong sales performance this year driven by demands for its SUVs.

The New Peugeot 3008 SUV Plus underscores the French marque’s expertise in crafting a highly successful SUV that is built on the principles of design and advanced technology. The global success for the winner of `European Car Of The Year 2017′ and ‘Malaysia Automotive Institute’s Car Of The Year 2018’ evidently resonated with Malaysian road users last year by recording the country’s highest sales volume for a European SUV.

Just as equally impressive is the New Peugeot 5008 SUV Plus whose predecessor successfully entered the C-segment SUV territory as an expressive 7-seater that assimilates the space and practicality of an MPV with the dynamic appeal of an SUV. Now improved with upgraded creature comforts and technology, the SUV has trumped over established competition to clinch the 7-Seater SUV of the Year at the DSF.my VOTY Awards 2019 and Best Family SUV at the Cars of Malaysia 2019.

While its distinctive front face retains a floating grille design and LED Sequential Scrolling Indicator, the vehicle dons a new roof rail design and chrome side mirrors reaffirming the vehicle’s muscular yet elegant characteristics. Both the New 3008 SUV Plus and New 5008 SUV Plus come with a new panoramic sunroof and sport 18-inch alloy wheels in two-tone diamond finish.

The sophisticated interior is an invitation to experience comfort, serenity and luxury. Once inside, occupants are welcomed by plush Claudia leather seats with either Graphite or Goa stitching that varies by the variant. Maintaining its fresh and dignified leather and fabric dashboard and door panel decor, the dashboard is further illuminated by blue mood lighting touches all around the cabin.

Committed to delivering a high-end experience, the new Peugeot i-Cockpit reflects this promise through numerous thoughtful touches. A new Navigation function is now embedded in the 8-inch Multifunction Colour touchscreen on both the New 3008 SUV Plus and New 5008 SUV Plus. The segment-leading 12.3-inch high-resolution Head-Up Digital Cluster Display becomes more customisable with the addition of ‘Onyx’ graphical style, a new ‘Driving Assistance’ display mode and new tailor-made ‘Personal’ modes. The New 5008 SUV Plus can display an additional ‘Navigation’ mode to reflect map manoeuvres right in the driver’s eye level.

Peugeot i-Cockpit Amplify adds a touch of youthfulness to the cabin by allowing the adaptation of key settings enabled by two distinctive ambiances that evoke emotional satisfaction: ‘BOOST’ for a dynamic experience or ‘RELAX’ to envelope the occupants in a serene ambiance. Activating the new Drive Sport Pack heightens the sight, touch and hearing senses for a sporty grip and feeling through stiffer assisted steering, more responsive accelerator, greater engine and gearbox agility and digitally amplified engine sound.

An ingenious motorised smart tailgate is built into both models to provide convenience in opening and closing the boot hands-free with a swift foot motion under the bumper’s centre.

To fully appreciate the capability of the New 3008 SUV Plus and New 5008 SUV Plus takes a multitude of Advanced Driver Assistance Systems such as Driver Attention Alert, Speed Limit Recognition and Recommendation, 18o degree reverse camera with stitching function, and an upgraded Blind Spot Information System and Active Lane Departure Warning, which utilises a windscreen camera to detect road markings and automatically adjusts the vehicle’s direction slightly while alerting the driver.

The Active base variant of the New Peugeot 3008 SUV Plus is offered at RM150,888 while the higher spec Allure variant goes for RM163,888, both on-the-road prices excluding insurance. The New Peugeot 5008 SUV Plus also comes in the Active and Allure variants, priced at RM166,888 and RM179,888 respectively.

Both models and their variants come in Nera Black, Pearl White, Amazonite Grey and the new Aster Grey colours, with the New 3008 SUV Plus receiving an exclusive Metallic Copper colour and the New 5008 SUV Plus getting the distinctive Emerald Crystal finish.

In line with Peugeot’s distinguished standards and to provide the best ownership experience, both SUVs come with 5 Years Peace of Mind warranty, 3 Years Free Service, together with Nasim’s existing 24-hours Peugeot Assistance towing service and complimentary access to SkyLounge by Naza at Subang Skypark*.

Commenting on the launch, President & CEO of MBM, Dr. Claus Weidner said, “The new brand presence redefines the future of retail. At Mercedes-Benz, we take great pride in making the customer journey just as fulfilling as the ride ahead. We strongly believe that the introduction of this new brand presence will enable us to better cater to customers together with our trusted partner.”

Adding to that, CEO of Cycle & Carriage Bintang, Mr. Wilfrid Foo said that, “We are proud to be the very first to bring this new Mercedes-Benz brand presence and experience to our customers in Malaysia. And to us, innovation is in the ability to bring to life an experience that addresses the unmet and unarticulated need. Today’s launch is a milestone in our journey to achieve that ambition.”

The elements of the new brand presence

Personal assistance at the welcome area

The welcome area acts a single customer experience point, where processes and architecture are designed with optimal, individual customer support in mind. Each customer is our guest on his individual customer journey. The new brand presence begins the moment sales and after sales customers steps in to the Autohaus. The Star Assistant is the first contact for the customer in the showroom, who acts as the “first face” of the brand ensuring a very welcoming atmosphere at reception.

If the customer has an appointment, the responsible consultant is notified of their arrival. For customers without any prior contact with a Salesperson and with no established purchase intention, the Star Assistant requests a Product Expert from the available pool and accompanies the visitor to the waiting area. At the waiting area, various seating of semi-public or private area can be selected flexibly for individual consultations in accordance with the preference of the customer.

Moving towards a point of experience

All retail elements were considered and modernised with the new appearance, from the welcome area, sales and service to delivery.

Supported by media, a brand space is created where customers and interested parties experience the brand virtually and in reality. Leisure facilities for families such as hospitality café are available at the Autohaus whilst waiting for their car to be serviced.

The newly-launched concept will also utilize the entire showroom area exclusively for customer service orientation without permanent workstations in the showroom.

The new brand presence reflects the design idiom of modern luxury and also makes this more intensely experienceable in retail. Setting up a drive-in service reception also illustrates the consistent alignment towards customer requirements and enables optimal customer care in combination with the integrated customer contact surfaces for sales and after sales.

Integration of digital media

The architectural design and the way media are used are designed keeping in mind fundamental procedural considerations. It allows the architecture, media and processes to be regarded as components of an integrated element to optimise customer experience and stage vehicle display. They work together to enable a dealership experience characterised by a high-quality visitor environment, lightings to set the ambience in the showroom, smooth processes and a contemporary consultancy concept.

Short and long-term communication as well as the staging of products is carried out exclusively in digital form by means of media surfaces and mobile tools. Integration of Digital Media makes for a more intense product experience by enabling the flexible creation of an atmospheric setting.

Above all, in advisory and sales situations, Digital Media allows for a previously unknown brand and product experience for the customers. Alternating use of medial surfaces with brand, technology and lifestyle topics not only support the presentation and explanation of the products and services of an ever-increasing portfolio, but also ensure highly emotive and individual advice and sales.

New architectural concept

The new Mercedes-Benz brand presence makes it possible for the material dimension of our corporate culture and our brand promise to be experienced beyond the online world. The appearance of our Corporate Identity elements, brand architecture and interior fittings conveys precisely those values which we associate with our products. The same philosophy reflects in our approach in welcoming our customers and potential customers.

The architectural concept of the showroom contrasts with a silver-white yet functional roof to provide weather protection for our customers. Spatial boundaries within the building are kept to a minimum to deliberately create an open-space feeling. A largely transparent building façade creates a flowing transition between the interior and exterior areas.

The concept is modular in design and is oriented to the needs of customers and interested parties. Thanks to their flexibility and variability, the brand presence’s individual elements allow a high degree of spatial applications and formats, and thus a consistently applicable CI/CD. This enables individual consultation and sales processes with a standardised global brand presence.

The vehicle handover completes the entire purchase journey

The handover of a new vehicle is an experience on its own, to welcome each customer to the world of Mercedes-Benz. Media displays and acoustic sound system enable personalized settings as the vehicle is introduced.

]]>29019Drive and Derive Benefits with your SOCAR Dream Teamhttp://www.maxit.my/2019/08/drive-and-derive-benefits-with-your-socar-dream-team/
Fri, 23 Aug 2019 07:00:02 +0000http://www.maxit.my/?p=28972]]>Want to get rewarded for using SOCAR, Malaysia’s number #1 car-sharing app? Gather your SOCAR Dream Team and start driving from now until 31 August 2019 to unlock rewards for all. You can earn 50% of the total combined hours driven by your team – with rewards divided equally amongst team members.

Teams that drive a combined total of 48, 60 or 72 hours will be rewarded with 24, 30 or 36 complimentary hours respectively, with each team member receiving an equal portion of the free hours*. The Top 3 teams will the highest total of hours driven will also receive a bonus of an additional 24 hours free for each team member**.

How to participate

To begin driving towards more benefits, visit assemble.socar.my to create your Dream Team and add the members you want, with a maximum of six members per team. You’ll be able to collectively earn rewards for your team, even while driving separate cars! Make sure to begin and end each SOCAR journey at one of the SOCAR Dream Team zones and ensure that each team member makes at least one reservation of a minimum 6 hours.

It’s so easy to drive with SOCAR! Book a car by the hour, day or week all through the mobile app. No more complicated car rental forms. Just tap, unlock via the SmartKey within the SOCAR app and drive, 24/7. To see the SOCAR Dream Team zones, simply download the SOCAR app via the Google Play Store or Apple’s App Store. View the full terms and conditions for the SOCAR Dream Team campaign at assemble.socar.my. For more information on SOCAR, please visit socar.my.

* Standard reward hours are not eligible for BMW cars.

** The winning team is eligible to redeem bonus hours for all car models, while the 2nd placed team is not eligible to redeem bonus hours for BMW cars and the 3rd place team is not eligible to redeem bonus hours for MINI and BMW cars.

]]>28972Honda Malaysia partners Astro Radio, Tealive and Unifi for Nine-Car Giveawayhttp://www.maxit.my/2019/08/honda-malaysia-partners-astro-radio-tealive-and-unifi-for-nine-car-giveaway/
Thu, 15 Aug 2019 07:00:51 +0000http://www.maxit.my/?p=28856]]>Honda Malaysia today announced a collaboration with three major brands – Astro Radio, Tealive and unifi – to add further anticipation to its Road to 900,000th Unit Milestone Campaign. The campaign with its tagline “Terima Kasih 900K” was launched last month and builds the momentum towards Honda Malaysia achieving the significant milestone of 900,000th sales unit in the third quarter of 2019.

The Road to 900,000th Unit Milestone Campaign will see lucky Malaysians driving home nine Honda models. Three of the models will be given away to participants in the contests organised by Astro Radio, Tealive and unifi.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “The collaboration with these homegrown brands is a first for Honda Malaysia and will offer more value to Malaysians. We are very excited about this campaign as it provides an excellent opportunity to reward Malaysians for their unwavering support. It is a gesture of appreciation for the customers’ trust that has helped make each of these brands, including Honda, a sought-after brand in Malaysia. I am pleased to note that we have been receiving encouraging participations in the Road to 900,000th Unit Milestone Campaign. We believe this campaign will further elevate the Joy of Owning a Honda car for our customers.”

Ms. Daphne Lourdes, Astro Radio’s General Manager of Digital and Marketing said, “Astro Radio’s 11 brands have 16.7 million weekly listeners on air and 27 million social media followers. On 28 June 2019, we officially launched SYOK – our new multilingual entertainment and lifestyle app that offers Malaysians live radio, original videos, exclusive podcasts, articles and contests. With SYOK, we will be able to consolidate our strengths, extend our reach and deepen our engagement with our audience. One of the ways we are doing this is by partnering with Honda Malaysia on their Road to 900,000th Unit Milestone Campaign and rewarding our SYOK users with a chance to win a Honda car.” Available online since January 2019, SYOK app can be downloaded via Google Play or App Store.

“As the leading lifestyle tea brand in Malaysia with growing presence in 5 countries, Tealive is known for championing breakthrough moments by rewarding customers’ achievements – from motivating them through inspiring messages on the cup seals, to giving out epic rewards such as helicopter rides and building Asia’s biggest bubble ball pit. As we celebrate our 300th store milestone recently, it is only apt to commemorate this journey with Honda Malaysia, a brand which has consistently set significant benchmarks in the industry. I am sure Tealive fans will be thrilled to have a chance at winning a Honda car by just snapping a photo of themselves with a Tealive drink and the contest standee in our selected outlets, and then submitting it with their particulars via WhatsApp,” said Mr. Bryan Loo, Chief Executive Officer of Loob Holding Sdn. Bhd.

Meanwhile, Mr. Moharmustaqeem Mohammed, the Acting Executive Vice President of unifi shared, “We are proud to be collaborating with Honda Malaysia through the Road to 900,000th Unit Milestone Campaign. This is an exciting milestone for us as it signifies our continued commitment to deliver more #khabarbaik centering our customers in mind. With the recent launch of our first all-in-one app; myunifi, we would like to reward all new and existing unifi customers who have downloaded the app and have their profile updated during the campaign period. One lucky customer will stand a chance of winning a Honda car. I hope our unifi customers will grab the opportunity to participate in this campaign.”

Adding to the excitement, Honda Malaysia today also announced the first lucky winner who will be driving home a Civic 1.5L Turbocharged at the Road to 900,000th Unit Milestone Campaign First Winner Announcement Ceremony held at Honda dealership in Kelantan, Ban Chu Bee Sdn. Bhd. The Civic 1.5L Turbocharged will be presented to the lucky winner Mr. Mohamad Adib Fida’iy bin Mohamad Hanapi, at the Road to 900,000th Unit Milestone Campaign Grand Event at the end of September 2019.

“I certainly never expected to win, much less become the first winner in this contest. I have always wanted to own a Civic. It is really a dream come true! I really like the sporty design. The powerful driving performance of this model has also impressed me. I am looking forward to more exhilarating drives with my new travel companion in the near future,” said Mr. Mohamad Adib Fida’iy at the Road to 900,000th Unit Milestone Campaign First Winner Announcement Ceremony.

Eight Honda models are still up for grabs in this campaign. Honda Malaysia encourages Malaysians to participate in the campaign that is running at all 90 Honda sales dealerships nationwide as well as through the Road to 900,000th Unit Milestone Campaign nationwide tour which kick-started in East Malaysia and will roam throughout Malaysia from August to September 2019.

To participate in the campaign, customers can register their details through QR code or visit to the campaign’s website before taking part in the activities or contests to earn giveaway tickets. The more tickets collected, the higher the chance to win the Honda models.

TRAPO Asia, with the tagline “Trap Your Worries” is expanding its range of products to offer a better driving experience to all four-wheel enthusiasts. Founded by two siblings, Tzong and Zare Lee in 2016, TRAPO Asia offers full customisation of over 500 car models and all car mats are manufactured with care after thorough research to provide the best car mat solution.

Over the last three years, TRAPO has captured 6% of Malaysia’s newly registered car market share for being the first Malaysian car mat solution. Having served over 80,000 four-wheel enthusiasts and had expanded to Singapore and Indonesia, TRAPO Asia’s founders are confident with the market potential and believe that the market can be tapped further.

“We are proud to achieve another milestone for TRAPO Asia today and we are confident in terms of achieving a double digit growth by year-end. TRAPO was created to be the car mat solution for every driver and we will continue to innovate and introduce new products in the near future to provide a wider range of options to fit the customers’ driving needs. With Trapo Mark II, we are aiming to provide an all new perspective for Malaysians in terms of hygiene and looking for a 5% growth in market share,” said Tzong Lee, co-founder of TRAPO Asia.

The all-new TRAPO Mark II utilises the Bactekiller technology by Fuji Chemical Industries Co Ltd which eliminates 99% of the bacteria on the car mat surface to provide cleaner and more hygienic car mats for the users. The Bactekiller technology prevents bacteria from reproducing on the surface of TRAPO car mats thus eventually killing it off. In conjunction of the launch, TRAPO Asia has signed a Memorandum of Agreement (MoA) with Fuji Chemical to be the sole car mat manufacturer to use the Japanese technology in Malaysia.

“We are proud to be the only authorised car mat manufacturer to work with the leading pharmaceutical manufacturer, Fuji Chemical Industries Co Ltd which has over 65 years of heritage. Drivers step on their car mats in and out everyday without realising the bacteria that they bring into their car. With this partnership, TRAPO Asia can now produce a state-of-the-art car mat, Trapo Mark II to provide a safe and cleaner option for all drivers” said Tzong.

Creating a Sustainable Environment While Elevating The Driving Experience for All Car Drivers

According to research done by Nielson, Malaysia has the third-highest rate of car ownership in the world with 93% of households owning a car. Generally, Malaysians care about their car aesthetics and driving experience and TRAPO Asia aims to fulfill that demand of greater experience.

Understanding the market potential and industry gap, Tzong and Zare have come up with an intelligent solution by combining a growing problem with unused raw materials. By using 50% recycled raw material and 50% part virgin fibres, the revolutionary Trapo car mat that traps dirt effectively, is waterproof and chemically safe was created.

Furthermore, TRAPO Asia has always been a big believer in green and sustainable manufacturing. Therefore, in line with the 12th United Nations’ Sustainable Development Goal, which advocates for responsible consumption and production, TRAPO Asia not only produces its car mats from foam waste from the production of toys but also gives its customers the option of trading-in previously bought TRAPO car mats as part of their corporate social responsibility. From there, TRAPO Asia recycles these trade-ins by increasing the foam waste ratio to produce its eco-friendly range, TRAPO ECO, in addition to TRAPO Mark II!

“We place great importance on maintaining an eco-friendly culture here at TRAPO. As such, we aim to be responsible for the waste from our manufacturing site and our car mats,” said Co-Founder of TRAPO Asia, Zare Lee.

On top of offering car mats, TRAPO Asia is venturing into their in-house car accessories called Oxtra which includes Power-Cable, Car-Charger, Mini Vacuum and Phone Holder. All Oxtra products are carefully designed to ensure that the driver gets the best experience while using it.

“Currently there are so many choices in the market and car owners who want the best product often make misguided decision. Thus, Oxtra was created so that our customers can get the best experience out of it. Essentially, TRAPO wants to be the ultimate solution for every driver” added Zare.