The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"

Children might naturally rebel against anything that is healthy for them like eating vegetables and taking showers, but the Listerine Smart Kidz ad campaign doesn't shy away from their inner rebel. Instead, it encourages it in a way that gets them to do what their parents want. The power of persuasion.

The Listerine Smart Kidz ad campaign reads, "A good boy spits like a bad boy." This sentiment is illustrated by showing boys spitting like their favorite baseball player, boxer and cowboy. Conceived and executed by the BBDO ad agency branch based in Santiago, Chile, the campaign was art directed by Patricio Sepúlveda and Juan Urra with creative direction by Jaime Rodriguez. It was shot by Patricio Pescetto.