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enThu, 21 Mar 2019 19:11:14 +0100Thu, 25 Oct 2018 17:01:41 +0200http://content.presspage.com/clients/150_963.jpghttp://press.wefashion.com/
144WE Fashion launches limited edition Better Together ponchohttp://press.wefashion.com/we-fashion-launches-limited-edition-better-together-poncho/
http://press.wefashion.com/we-fashion-launches-limited-edition-better-together-poncho/Walking through the rain hand-in-hand has never been so much funThis autumn, WE Fashion’s brand promise ‘designs to connect’ comes to life in a super handy product. It's a rain poncho for two. The summer's nearly over and there's an increasing chance of rain, so what could be more enjoyable than keeping each other warm in this bright yellow item? The Better Together rain poncho is a limited edition item and only available online at wefashion.com.

In addition to the rain poncho WE® also offers a collection of standard raincoats for men and women. They are available in a range of colours including army green and Bordeaux red. Who would have thought that battling the rain as the epitome of style would have been possible years ago?

All the raincoats are made from 100% Polyurethane and have a mesh lining. Thanks to the waterproof zip, windflap, hood with pull-cord and long Velcro-adjustable sleeves, you'll stay dry as long as possible.

WE Fashion is an original Dutch fashion brand with stylish, high-quality and accessible collections for Men, Women and Kids. WE Fashion goes all out for connection, and wants to help customers to dress ‘just right’. With its collections WE connects customers with their own environment and gives them the space to develop their own unique style. The items are not only perfect in combination with our own collections, but also with those of other brands. It is no coincidence that WE Fashion’s motto is ‘We are better together’.

The collections are sold through our own stores, wefashion.com and online partners. Omni-channel initiatives like the WE is ME customer program, the WE Fashion app and the ability to order online in the store complement the shopping experience. With around 210 stores and 2,500 employees, WE Fashion can be found in the Netherlands, Belgium, Germany, France, Luxembourg and Switzerland. The international distribution center and the organisation’s headquarters are located in Utrecht.

Fiber 2 Fiber (F2F) is one of the projects that make up the European Clothing Action Plan (ECAP), and the project focuses on innovation in the circular economy. The objectives of the F2F project are to close the circle of recycled textiles in new clothing and fashion. ECAP is running several different demo projects in three countries, and aims to make new items from old clothes for nine different brands and retailers. The project’s results will be shared among all the participating countries. Companies that take part in the F2F project are mainly keen to minimize the use of new materials, which will reduce the amount of energy, water and chemicals they consume. Textile waste is being transformed into a commodity, while the joint ECAP projects are building cross-sector cooperation and creating new opportunities.

ABOUT TEXPERIUM

Texperium focuses on retrieving high-quality fibers from used textiles and developing new products using these fibers. This is achieved using mechanical recycling of textiles that are not suitable for re-use or resale.

ABOUT EUROPEAN SPINNING GROUP

ESG is a Belgian family-run company that manufactures and distributes textile yarns for diverse markets and applications. In association with its partners it focuses on developing innovative yarns for a sustainable, efficient and creative textile sector. It is a global player that manufactures its products using an environmentally friendly spun-dyeing process that also provides huge savings in water usage.

ABOUT RIJKSWATERSTAAT LEEFOMGEVING

Rijkswaterstaat (RWS) has diverse knowledge and implementation responsibilities relating to both the natural environment and the living environment. It is the body that implements policy and legislation for the Ministry of Infrastructure and Water Management (IenW). The team from RWS Leefomgeving (Dutch for ‘living environment’) functions as the knowledge center for sustainable waste management and the circular economy and represents ECAP in the Netherlands.

]]>Utrecht, 10 October 2018 – WE Fashion has taken a new step in the development of sustainable clothing. Through ‘Fiber to Fiber’, a European Clothing Action Plan project focusing on innovation for the circular economy, the brand’s hard work has led to the development of two new yarns made from recycled cotton. The results are tangible: four fashionable sweaters for men which are available in-store and online for a retail price of €49.99.

WE Fashion has an established record of reducing product waste by stimulating and facilitating the collecting and recycling of used clothing. Even clothes that are not up to the standards of the second-hand market can still be recycled, and the re-use of materials is a great way to do that.

Fiber to Fiber

WE’s aim with the Fiber to Fiber (F2F) project was to create a new item with 50% of its fabric made up of recycled textiles. The result of the co-operation with Texperum and the Belgium spinner ESG are four fashionable sweaters for Men. Their quality, commercial appeal and pricing make them a perfect fit for the existing range of WE Fashion. Half the fibers in one of the yarns come from used cotton jeans, with the other 50% consisting of Tencel, a sustainable Lyocell fibre sourced from eucalyptus wood. 50% of the other yarn is also made of Tencel, plus 50% of fibers from used cotton T-shirts. The sweaters are produced in a Bulgarian factory that has achieved the highest possible score (A) in the BSCI audit.

Successful project

Thanks to the use of recycled cotton fibers, it takes 92% less water, 12% less chemical agents and 8% less energy to produce these sweaters, compared to what the regular production process requires. “We’ve found a way to convert textile waste into high-quality new items,” says WE Fashion CEO Joris Aperghis. “Thanks to this process, our spinning partner has developed new expertise in spinning used cotton fibers, expertise that can now be used for further development and to produce yarns in more colours with an even smaller footprint. Our ultimate goal is to use this yarn, or a variety of it, in future orders.”

The knowledge that has been generated from this project serves as a case study for other retailers, stimulating the recycling of used clothes throughout the clothing industry. The yarns are already available to other buyers.

]]>corporate,excludeThu, 04 Oct 2018 10:12:00 +0200https://content.presspage.com/uploads/963/500_wexlegerdesheils.jpg?10000GENERATION WE®http://press.wefashion.com/generation-we/
http://press.wefashion.com/generation-we/Putting fans and colleagues at the centre of the new Fall/Winter campaign from WE FashionWE Fashion is launching its new Fall/Winter campaign ‘Generation WE’, shining a spotlight on the brand’s fans and staff members. For the first time ever, the collection will not be showcased by models, but by people with diverse backgrounds, unique personalities ... and no professional experience in front of the camera. So what do they have in common?They all live stylishly!

This autumn, the brand’s promise ‘WEdesigns to connect’ is becoming a reality in the new Fall/Winter campaign. No models – instead the new collection will be presented by WE fans and colleagues.

Thanks to a hugely successful campaign on social media which culminated in a massive casting event, WE Fashion has brought together diverse personalities, each with their own distinctive style. With this campaign the brand is underscoring the great versatility of the collection of items with day to night potential, and its power to connect people. The Danish Fashion & Lifestyle photographer Karen Rosetzsky has expertly translated the on-set chemistry into gorgeous images that radiate a deceptive simplicity.

WE Fashion has been designing stylish casualwear for Men and Women since as far back as 1962, always matching the items to key moments in life. The brand enables people to dress ‘just right’, from an effortlessly fresh look to outfits that could never go under the radar. This season’s collection includes loads of must haves to create that effortless look: iconic yet comfortable and versatile essentials, for fashion statements that last.

]]>fw18,corporateSun, 09 Sep 2018 09:00:00 +0200https://content.presspage.com/uploads/963/500_fw18-campaign-suits.jpg?10000WE Europe appoints Ivon Corcoran as Chief Product Officer of WE Fashionhttp://press.wefashion.com/we-europe-appoints-ivon-corcoran-as-chief-product-officer-of-we-fashion/
http://press.wefashion.com/we-europe-appoints-ivon-corcoran-as-chief-product-officer-of-we-fashion/Utrecht, 8 May – Today WE Europe announces the appointment of Ivon Corcoran as Chief Product Officer of WE Fashion. In this new role, which is effective immediately, Ivon is responsible for the Buying, Merchandising and Design departments for all product divisions. With this appointment WE Fashion will be driving one aligned product vision across the business, while recognizing the specific needs for each of the different customer groups.
]]>corporate,excludeTue, 08 May 2018 00:00:00 +0200https://content.presspage.com/uploads/963/500_opening-wefashionflagshipstoreutrecht1-2.jpg?10000WE FASHION LAUNCHES BETTER TOGETHER X-MAS SWEATER & FILMhttp://press.wefashion.com/we-fashion-launches-better-together-x-mas-sweater--film/
http://press.wefashion.com/we-fashion-launches-better-together-x-mas-sweater--film/Because life’s just better in a sweater togetherUtrecht, 23 November – WE Fashion stands for inclusivity and real contact. For fashion that lets you tune in and connect with others. The brand's promise, 'Better Together', is coming to life this Christmas in a very special way: in the form of a sweater. It's a sweater that two people can fit into. It doesn’t get more 'Better Together' than this - a message that can create a little warmth in the current era, in which people's differences are highlighted and the main method of communication is social media.

In a literally and figuratively colourful film, WE Fashion will be showing different people together in the Better Together X-mas sweater. The film will be on TV* in the , and Switzerland from week 48 up to and including week 52. A red sweater for adults, and blue for children. Anyone who wants to snuggle up in a warm sweater over the Christmas period can purchase the Better Together X-mas sweater at wefashion.com from Monday 27 November. The purchase price of the Better Together X-mas sweater for men and women is €49.99, and the kids' sweater is €34.99. Because life’s just better in a sweater together.

Concept film: Bas Korsten, J. Walter Thompson Amsterdam

Production film: Holy Fools

Director: Nina Aaldering

DESIGN TO CONNECT

WE Fashion's mission is 'design to connect'. The monthly men's, women's and kids' collections allow you to develop a personal style and connect to your own surroundings. WE Fashion's vision is ‘Life is lived Better Together’, and the new tagline ‘Better Together’ was launched in the 2017 summer campaign. The brand route was expanded this autumn, with a kick start from the collaboration with Typhoon. This was followed by the Better Together X-mas sweater.

Follow WE Fashion on social media for a chance to win the Better Together Christmas sweater in the month of December.

#WEbettertogether

*In The Netherlands, the Better Together film will also be available online.

]]>fallwinter2017,corporateThu, 23 Nov 2017 17:00:00 +0100https://content.presspage.com/uploads/963/500_bettertogether-sweater.jpg?99172DANCE4LIFE, WE FASHION AND DOUTZEN KROES BELIEVE IN A BETTER WORLD IN WHICH BEING TOGETHER IS FUN AND SAFE!http://press.wefashion.com/dance4life-we-fashion-and-doutzen-kroes-believe-in-a-better-world-in-which-being-together-is-fun-and-safe-en/
http://press.wefashion.com/dance4life-we-fashion-and-doutzen-kroes-believe-in-a-better-world-in-which-being-together-is-fun-and-safe-en/THIS AFTERNOON, WE FASHION & DANCE4LIFE WERE PROUD TO PRESENT THE CAPSULE COLLECTION IN HONOUR OF DOUTZEN’S 30TH BIRTHDAY.

On the red carpet in front of PRESSROOM Amsterdam, Joris Aperghis, the CEO of WE Fashion, officially presented the WE & dance4life celebrate Doutzen’s30th collection to the top model. Doutzen was then treated to a delicious lunch in the presence of other dance4life women, including ambassador Toprak Yalçiner and singer Krystl.

In honour of Doutzen’s 30th birthday, WE Fashion today presented a special dance4life capsule collection which features eleven fantastic items and is available on a large scale. The proceeds from this collection, which includes a leather bikerjacket, miniskirt, skinny jeans, colourful scarf, bracelet, leather bag, boyfriend shirt and two printed T-shirts, will be donated to dance4life, the charity which has Doutzen’s full and dedicated support. In addition, in order to promote safe sex, each item will be accompanied by a pouch containing a Wingman condom.

For the past five years, international top model Doutzen Kroes has been an enthusiastic ambassador for dance4life, the organisation which works all over the world to empower and educate young people with the aim of building a world without AIDS.

From September, the collection will be available in every European WE Women store (the Netherlands, Belgium, France, Germany and Switzerland). The collection is also available online via www.wefashion.com.

dance4life works together with young people towards a world without aids. they do this through sex education in schools, using music and dance to inspire and involve young people. dance4life also motivates young people to take action to push back the spread of hiv and aids worldwide. the dutch initiative is active in over 20 countries, spread over 5 continents. since 2009 international topmodel doutzen kroes is a proud ambassador of dance4life. she travelled to tanzania and thailand to visit the dance4life programmes.

ABOUT WE FASHION

WE Fashion is an international fashion chain. With around 250 stores and 3.000 employees, WE Fashion is represented in The Netherlands, Belgium, Germany, France, Luxembourg, Austria and Switzerland. For more information visit www.wefashion.com.