In this chapter, the authors of "The Entertainment Marketing Revolution" take a look at the growth in certain sectors of the out-of-home entertainment industry  and how entertainment made the move from message to medium in marketing.

This chapter is from the book

Overview

Increases in disposable income and discretionary time have opened the doors
to all sectors of the entertainment industry, with each of them doing their best
to grab the consumer's time and money. This book has focused on how
entertainment marketing has helped accomplish that goal. However, as the
entertainment industry takes a bigger slice of the income pie, other industries
are peering under the tent to see what all the hubbub is about. Suddenly, the
rest of the world seems to have realized that a great experiencethe heart
of entertainmentcan do a lot more than fill discretionary time. It can
also entice consumers, grabbing their interest and building their brand
loyalty.

In this chapter, we'll take a look at the growth in certain sectors of
the out-of home entertainment industryand how entertainment made the move
from message to medium in marketing.