Blippar And The Xperia S Are Teaming Up To Make Your Commute In The UK Easier Via Augmented Reality

Man, if this isn’t going to make the commute quicker, nothing will. Augmented reality seems to be the craze now-a-days and it doesn’t seem to be slowing down much either. Sony Mobile Communications intro’d their Xperia S at CES this year and they’re looking to use the popular augmented reality application, Blippar to bring it to life, in the UK anyway. The popular “Metro” publication is teaming up with Blippar to show you just how effective a brand can come to life. As seen in the demo, the device is being waved at the page and you can see the core watch, play and listen features pop out at you. Blippar’s moto seems to be “brings brands to life” and that’s what they’re aiming for here. The company touts that it’s the first image recognition mobile platformed designed to engage users in a particular brand.

“This is our new favourite Blipp – a brilliant and very cool use of the Blippar platform that really shows off the 3D and tracking capabilities of our technology,” says Jess Butcher, CMO of Blippar. “In competitive markets like the mobile phone industry, brands need to stand out to get consumers’ attention and we think this is one of the most impactful Blipps we’ve worked on.”

The application requires that you have a working Internet connection, so as for now those traveling in the UK via underground stations might be out of luck until Virgin Media promises their implementation of free WiFi to all stations by the time the Olympics arrive this summer. Check out the cool video demo below and don’t forget to let us know what you think of it in the comments below.

Joe was born in New Jersey and spent most of his childhood moving around from state to state. He eventually made his way to Pennsylvania where he met his Portuguese beauty and made her his wife. He now has three great kids and full access to all of the Portuguese food he can eat. Joe's love for mobile technology began when he bought his first Palm Pilot, a Palm M130 and left it on top of his car, driving off, causing it to smash into a thousand pieces. Forced to buy a new device, he quickly discovered that specs were changing so rapidly he was buying a new device every six months just to keep up. Since then, he has constantly felt the need to have the latest and greatest. When the "smartphone" revolution began and integrating cell phones and PDA's was the norm, he quickly jumped to Windows Mobile for several years until the first Android device was launched, the T-Mobile G1. Joe began appreciating all of the free utilities Google provided and sold his soul (his precious data) to Google long before they got into the mobile OS business. So, there was no hesitation at all for him to jump on board and ride the Android train as an early adopter. And boy has it been a blast. Joe now works in the Engineering & Operations dept for a major mobile carrier where he remotely troubleshoots cell sites and loves being an Editor for TalkAndroid.