How Sparkle tripled their revenue on Black Friday

3 minute read

Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week. We take a look into how they achieved that performance!

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We recently published our guide to Black Friday discounts, based on all the software sales we’ve processed over the years. But whilst data is great, we also want to bring this to life with some practical examples: over the next few weeks we’ll be adding real life stories of what software businesses did for Black Friday - and the results they got out of it.