Joseph Pulitzer's three rules of journalism
hold true today. Make sure you get it right. Facts, figures and spellings must
be accurate.

3. Find your focus

What's the story? What's the point? If you
can't say it in 25 words or less, you probably haven't found your focus.

4. Think short

Use short words in short sentences in short
paragraphs in short articles.

5. Strive to be objective

Don't let your opinions or those of the
sources get in the way of a straight, objective story. Remember, your main
obligation is to the reader, who wants the unvarnished truth. Write what the
reader wants to know, which is not necessarily what the source wants to say.