Well, as it turns out, that happiness came at quite the price point: The Richmond Times-Dispatch reports that Virginia Tourism Corp. paid exactly $536,130.38 for the show to film there! According to the terms of the contract between the tourism board and ABC, in exchange the show would have "a verbal mention of the 'Virginia is for Lovers' slogan, one shot of a LOVE sign in the episode, and a promotional link to the 'Virginia is for Lovers' website on the ABC site, among other 'exposures.'"

Caroline Logan, Virginia Tourism's director of communications, told Times-Dispatchthat they thought this was a good way to advertise the state and its vacay-worthy destination to a wider audience, a.ka. the millions of viewers tuned into The Bachelorette every Monday night. "The show is always trending on social media. It was a fantastic opportunity for us to reach potential new travelers. And to reach millions, instead of thousands," she said. Good luck with that, VA!

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