Tuesday, August 2, 2016

LCWA Shines a Spotlight on Paper – and People – With Purpose

LCWA client Boise Paper has been
manufacturing and distributing high-quality paper in the United States for
decades, and now their story is more widely accessible to the public. This
spring, LCWA wrote, coordinated and produced a series of three videos for Boise
Paper to help the company shine a spotlight on its paper making process, its
people and the role U.S.-based paper mills play in supporting both local
economies and national woodlands.

Onsite in Jackson, Alabama, our team met
workers passionate about quality products, customer service and safety – and we
learned a lot about how paper is made and how demand for domestic paper
incentivizes landowners to keep much of our nations’ forests healthy and
thriving. Then we took that knowledge and translated it into powerful,
educational brand videos. From writing the script to editing the final footage,
LCWA helped capture Boise Paper’s “Paper with Purpose” mission in action – and
we’re excited to now bring that story to the masses.