We can all recall people, experiences, books and ideas which have changed our life. What motivates you, your dreams, and your passion? What have been your key ‘influencers’?

I bet you can trace back to an inspirational person (family, friend, coach, business mentor), or a great book you read, an experience you had − positive or negative.

I’m sure those entrepreneurs, managers and leaders among you have also been motivated by amazing business-women, such as Australian of the Year, Ita Buttrose. In such instances, we’re inspired ‘from a distance’; someone like Ita might have inspired through business, charitable or even political endeavours − hence, has created a positive effect (even from afar) by way of ‘influence’.

Not only can a figure like Ita generate positive change around her, but a ‘high-profile’ works in other ways too. It leads to business success, enhanced opportunities to learn, travel and grow.

Evidently, in many cases, such ‘influencers’ are rich, well-known or even celebrities. It may seem like this sort of influence is difficult to replicate if you are none of the above. Not everyone can be an editor for Women’s Weekly, or appear on Sunrise (although, there’s no harm in trying), however times are rapidly changing. The good news is social media and the Internet have offered us all not only the opportunity to be online publishers or TV moguls, but the chance to create an influential space around us within any given field. With the right strategies, skills and attitude, you can become recognised as a leader in your own area of expertise, and enjoy the benefits this brings.

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About DALLAS

Dallas is a Digital Brand Strategist based in Cairns, Australia. Dallas helps professionals create and capture more value in their business. He specialises in professional services branding, marketing and website design.