Wise Business Plans happy to now support sweet resurgence of nostalgic businesses and soda fountains in 2014

Nothing takes you back to childhood quite like the sights, scents and flavors of a familiar eatery, and since June 30 is National Ice Cream soda day, how better to celebrate than by supporting your local soda fountain? Rather than just a relic of the past, a nostalgic longing for the good old days is fueling a resurgence of these old favorites, and planning leader Wise Business Plans is pleased to step up and offer customized support for them this year.

"Old-fashioned soda fountains and drug-store snack counters are popping up all over the country, in old locations and in new," said Joseph Ferriolo, director of Wise. "In some instances, stores that have existed for decades are being taken over and expanded by new owners, who need funding for renovations. In other cases, entirely new stores, albeit with a hip, retro look, are being built."

Although fueled by the memories of Baby Boomers alongside the longing of a younger crowd for what they see as a simpler time, these soda fountains can also be big business, if their owners plan and market them right, Ferriolo said.

"While a storefront like this may sound like it's made completely out of good memories and visions of happy days gone by, it really takes at least as much planning as any other kind of company," he said. "You have to have a handle on the best location for your concept, and you need to know the latest market research and marketing techniques to catch the eye of the public."

Luckily, he said, those are exactly the kinds of services at which Wise excels, and the MBA-educated plan writers employed by the company understand the needs of unique, out-of-the-box business concepts.

"We love that every client we serve is different, and there are no businesses too big or too small for us to work with," said Ferriolo. "We can help you plan your business with an eye to the future, while you and your customers remember and celebrate the joys of the past."

Wise Business Plans (wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.