How to Set Up an Amazon Author Page

Today I will be exploring Amazon Author Central. What is it? How do you set up an Amazon Author Page? What can it do for you and your audience?

Let’s start with Amazon Author Central. What is it?

Amazon Author Central is your go-to place as an author who is selling books on the world’s largest online bookstore. There, you can find links to tools you can use as an author to write your books and sell them on Amazon. You can find the reviews people have left for your books as well as your sales statistics. I think the most interesting and useful thing on Amazon Author Central is your Amazon Author page. Here is an overview of what you and your readers can find on your Amazon Author Page.

Readers will find:

Your profile, including your profile picture and your website address(es). You can also include video, such as a book trailer if you choose. There is also a follow button so that your readers can get your latest posts and be notified when you publish a new book.

Your books and their prices. These are found at the top for quick reference.

Your Blog Feed. Yes! Your posts (or at least the first couple of sentences and a link to the post on your site) will automatically appear on your Amazon Author Page, within 24 hours of posting on your site. It’s a great way to connect readers to your website(s).

Your book details. These include the formats your book is available in, their prices, and how many stars reviewers are giving each book (on average).

Here is a screenshot of my Amazon Author Page to give you an idea of what it looks like, overall. You can also go there to see it for yourself.

How do you set up your Amazon Author Page?

It’s actually quite simple. Amazon does a great job of walking you through the process. And, if you have any problems, they respond to email questions within 24 hours. I am going to give you a super simple overview of where things are on your Amazon Author Page dashboard, to make the process even easier.

Starting at the very top of the dashboard is a link to your actual page (sorry, I didn’t circle that). This is handy because your page will look different from your dashboard.

Under that is your Biography. This will show up under your profile picture on your Author Page. I’ve circled the link you can click to either edit your bio or delete it completely.

Directly under your Biography is where you can list your blog(s). This allows your feed to show up on your Amazon Author Page within 24 hours of it being posted.

To the right of your Biography, is your Amazon Author Page URL. You can share the URL with your readers by using the social sharing links or copy/pasting the link wherever you like.

Under the URL is your Profile Photo. This is what readers will see when they come to your Amazon Author Page. It will also show up directly on your book’s sales page (which incidentally includes a link to your Author Page).

Finally, In the bottom right of your dashboard is where you can upload video.

Adding Books to your Amazon Author Page

Now that your page is set up, You will want to add your book(s) to your page. Doing this is usually straightforward. Go back to your Amazon Author Central Dashboard. Not your Page dashboard. If you can’t recall how to get there, just click this link, and log in.

Next, click on the tab at the top that says “Books.” You can see in the screenshot below that “Books” is underlined in orange.

Once you’ve gotten to the page where your books will be, you will see a message asking if there are books missing from your page. Click the orange button that says, “Add more books.”

Next, type the title, author name, or ISBN into the search box to automatically find the listing on Amazon.com.

It will pop up like my book did, here.

When you see your correct book, click the orange button beneath it that says, “This is my book.” You will immediately see the following:

“Your book was successfully added. Please note that it may take up to 24 hours for the book to appear in your bibliography.”

Some important things to note

Once you add a book to your page, it can’t be removed without an act of Congress. So, if you aren’t sure you want your book on your page, wait to add it. This policy is in place in case someone want’s to get an old/used copy. That being said, you can make an appeal to Amazon, and if you have a good reason, they will remove it.

I hope you’ve found this informative. Amazon has fantastic tools available to authors. The Author Page is one of my favorites. Yet, many authors don’t set theirs up. It takes very little time and can lead readers to find other books you’ve written or will write in the future.

Do you have an Amazon Author Page? Feel free to add it in the comments (I will check my spam folder to make sure none get lost).

If you don’t have one set up, what’s stopped you from doing so?

If you aren’t an author, have you ever looked at an author’s page on Amazon.com?

What are YOUR thoughts?

I’d love to hear in the comment section, below. I appreciate my readers as well as the writing community. To show that appreciation, I use Comment Luv. Just leave a comment below and your latest post will get a link next to it. Thank you!

I am an author, writer, and speaker and homeschooling mom of 3. Since doctors diagnosed my husband, Dan with stage IV lung cancer in 2012, I’ve focused my writing and speaking on helping cancer patients and their families advocate for themselves and live life to the fullest, in spite of their illness. My goal is to help people face cancer with grace. My books are available at Amazon.com:

Have any questions or comments? I would love to hear from you! By commenting, you agree to the terms of my privacy policy.

6 comments on “How to Set Up an Amazon Author Page”

This is a super helpful post, Heather. Thank you! I’ve heard of the author’s page, but hadn’t actually seen one. I also didn’t know that your blog could be connected. That’s great!Do the author’s pages apply if books are traditionally published or only if they’re published on Amazon?

Hi Karen. Traditionally published authors are welcome to have an Amazon Author Central account. For example, here is Stephen King’s Author Central page. So long as your books are offered on Amazon.com, you should qualify for an Amazon Author Central account. Just sign up and Amazon will verify the information you give them with your publisher. I look forward to seeing yours, soon!

I’m a loooonnnng way from ever being a published author Heather, but at the same time you can never say never. I’m going to pin this so that I know where to find it down the track if I finally find something worth writing about! Thanks for the walk through – Amazon is the Wild West to me!

Hi Nancy, It definitely helps to pick away at some of these things ahead of time. I felt like there were a million things I had to do at the same time as I began to publish books. It gets easier as time goes on and you have your platform in place. Bless you!