10 Link Suggestion (Adaptive Web Navigation)Link prediction used to offer links to users based on previous navigation historySimilar technique has been applied (ie. Amazon)But not necessarily using Markov ChainsCan be client or server side

11 Tour Generation Given a start URL, user guided along path of linksAppropriate to user's interestsSequentially pick the next most popular linkNon-cyclic

12 Hub/Authority IdentificationKleinberg proposed Web 'Hub/Authorities'Hub: Web site that is a good starting point for finding identificationAuthority: Web site that contains useful information on a particular topic.Hub/Authority weighting given in Markov transitional weighting