Our Story

IZAAK AZANEI is a contemporary British label focused on elevated closet staples. Founded in London in 2014 by sisters Karishma, Roshni and Deeya Khemlani, the brand was born out of a desire to create an accessible and versatile offering more in line with the on the go, cosmopolitan cool-set.

The brand's unique design aesthetic is centred around an aim to create pieces that are classic yet relevant, effortless whilst chic, and wearable by women of all ages. The collections are primarily designed using high quality and ethically sourced fur, faux fur, cashmere and merino wool; consisting of pieces that can be worn together or as separates and mixed seamlessly to create an effortless everyday or evening look.

With experience working under renowned British furrier Rebecca Bradley, innovative techniques are employed to ensure the fur is lightweight, making the pieces trans-seasonal and wearable across continents. The designers make a conscious effort to work with superior quality furs from strictly regulated European farms from the prestigious auction house, Saga Furs. Saga Furs is the global pioneer in responsible fur farming, with a focus on quality, traceability and sustainability. IZAAK AZANEI is proud to have the prestigious Saga Furs label in its products.

Since 2015, two ready to wear lines have been presented bi-annually in Paris over Paris Fashion Week, and the brand has garnered significant media appraisal, celebrated internationally by leading publications including Vogue, Harper's Bazaar, Elle and Marie Claire to name a few. The collections have also been spotted on some of the world's most renowned style muses including Olivia Palermo, Paola Alberdi and Chiara Ferragni.

IZAAK AZANEI is now stocked globally in leading department stores and boutiques across the UK, Europe, US, Middle East and Asia.

- MEET THE FOUNDERS -

KARISHMA

London-born, Spain/London based

What's your guilty pleasure?

Lemon Meringue cake from Cipriani. And the movie White Chicks. Probably both together.

If I were a boy, I would be called?

Pablo.

Top to-do on your bucket list?

Cherry blossom in Kyoto.

Last 3 things you bought?

An oversized Saint Laurent trench (from the men's section), a medium sized LV backpack as my new baby bag and a cute headband for my daughter Ariana from The White Company.

Water, Shu Uemera rose face oil and Vitamin C tablets which I also use as a baby rattle for entertaining Ariana.

Signature scent?

Rose Musk by Montale.

Best thing about owning a brand?

Doing it all with my sisters.

A song that defines your view towards life?

Humble - Kendrick Lamar (I'm not a regular mom, I'm a cool mom).

ROSHNI

London born, Dubai/London based

A book you read that really left a mark with you?

Love Life by Ray Kluun - very raw and often uncomfortable to read but deeply moving. I cried in the bathroom for legit 45 minutes right after the ending. Two years later I still think about it.

A city that keeps calling you back?

Torn between Hong Kong and New York. I’m convinced that in my past life I was a Chinese man living in New York. And no I’m not a tomboy.

Ultimate beauty secret?

I put almond oil on my face before I sleep every night without fail for glowey skin.

How do you like your fries?

Spicy, smothered in jalapenos, garlic, red chillies and cheese. With a side of buffalo wings.

Ultimate hoarder of?

Expensive candles, coffee table books (cliché) and dresses.

Last fashion purchase, last beauty purchase, last home purchase?

A Goyard backpack, glowing primer by Sensai, and this amazing coffee table book for Visionaire, 'Religion' by Riccardo Tisci. It's one of my most favourite in my collection.

Currently reading?

The Untethered Soul by Michael Singer, alongside Stephen Covey's 7 Habits of Highly Effective People. I’m a super nerd when it comes to business books, but need something for the soul at the same time.

Other than IA, a brand you’re living in right now?

Balenciaga

Go-to scent?

Ambre Nuit by Dior. They also do candles in this scent which are all over my house.

A song you can never get bored of?

Frontin - Pharrell Williams

DEEYA

London born, London-based

Current skincare routine?

I alternate my cleansing routine with Aqua Marina from Lush and the Daily Microfoliant from Dermalogica, followed by the rosewater facial spray from Mario Badescu (everyone needs this in their life), rose oil from Pixi and Balm DotCom from Glossier (flavour: birthday cake).

What was the last thing you Googled?

How to make a lasagne. FYI I’m now a pro.

Favourite fashion trends?

High waisted flares and shoulder pads – there’s a reason they came back, people!

What would your last meal on Earth be?

A pepperoni pizza and a (big) glass of red wine – I would die SO happy.

Five fashion items you can’t live without?

Biker jacket, cross body bag, that one pair of perfectly high waisted workout leggings that are just way better than any of the others, black v-neck t shirt and my all-time favourite grey IA hoodie. Pretty much my everyday attire.