Affiliate marketing

Why
Affiliate Marketing?

One of the best ways of monetizing your blog
or website today that is yielding positive results is affiliate marketing.

It is one of the most effective tools or
channels used in internet marketing
and it is a great money making opportunity for both the merchant (a buyer and
seller of commodities for profit) and the blog or website owner.

Simply put, it is the type of marketing where
one party advertises another party’s products and service and makes a
commission when the products are viewed or sold.

How
Affiliate Marketing Works

The working of this type of marketing is
pretty simple and is easy to incorporate in an existing business or a new one.

An advertiser comes up with an advertisement,
he/she sends this advert to an affiliate marketer who the places the same on
his blog or website. A person visiting that blog sees the advert and the
marketer get a fee for it which is pre-negotiated. That gives the blogger with little efforts right? check out benefits of blogging.

How
Affiliate Marketing Works in 2018

The working principle of affiliate marketing
is pretty straightforward and is summarized in the steps below.

·A merchant
places an advert on your website or blog

·Your blog
reader(s) sees the advert ( you may make a token here)

·They click
on the advert and either makes a purchase, sign up on a website, complete a
survey, etc depending on the nature of the advert.

·The blogger
or website owner gets paid a fee.

Note: Some merchants only pay when a visitor buys
from them, some when a visitor clicks on their advert (cost per click or CPC) while some pay for the number of views their
advert get i.e number of people that are redirected to their site from your
site.

Some advertisers pay for a combination of all
the three above while the most common is the payment made to the blogger after
a purchase has been made.

Also, companies like google tries to place content related adverts (i.e adverts related to content of a page) on pages so you should choose a blogging niche (what to blog about) and write articles which people relate to more but in no way compromising quality of posts.

Benefits
of Affiliate Marketing

Benefits
of Affiliate Marketing to a Blogger

1.It is a fast way of making money: Provided you have the right website
popularity and the right audience, affiliate marketing can make you some
serious cash in a short time.

2.You don’t have to manufacture goods by
yourself: What many bloggers
and site owners like is that, when they are into affiliate advertising, they
don’t have to create any service or product by themselves.

That responsibility is that of the merchant
to produce the services and products. This means that you only need to choose
from the service or products that provide good commission to sell.

Because you are not required to do anything
in terms of service delivery, or production of products as an affiliate
marketer, you can solely focus on advertising the service or product.

3.Little or no startup Capital is required: This is one of the best features of online marketing to a blogger. This is
what I call “spend less and get more”.

4.Little or no Risk involved: Because you are not producing any products
by yourself, you don’t have to worry about production any products overstaying
on the shelf and other logistics involved in production.

5.It is a convenient way of making money: All you have to do as an affiliate marketer
if insert a piece of code or a URL on your website. Products production,
handling money transaction and delivery of products are all handled by the
merchant and you have no business with that.

All you have to do is insert a code and make
money when a product is purchased using a link that came from your website.

6.You
May get Quality Backlinks: When
you are advertising for a website that has a high domain authority, you are at
an advantage of getting backlinks from them which is a good way to boost your SEO. You can write specialized articles about their products and link to
their website.

They will in turn link back to you which may
spell success in your struggle to get backlinks
to your website to increase your search visibility and bring tons of organic
traffic to your website.

1.Increased Income: when you are doing business with websites
with the right visitors (visitors that are interested in your products), you
stand a high chance of increasing your income from what you already have.

2.International recognition: your products should not be meant for only
the people in your immediate vicinity alone take your business online and give your business the popularity it
deserves.

3.Reduced
advertisement fees: with this type of marketing, you only pay your advertiser
based on the sales made from their site referrals instead of paying for adverts
which may or may not bring desired customers.

4.No need to handle cash: Electrronic payment methods may be utilized to
ease the payment problems since your business will no longer be a local
business.

This reduces the risk of been deprived of your earnings by people who
think they need it more than you do.

5.Youonly pay when a transaction has
been completed: this is what gets merchants excited. You are under no obligation
to pay your advertiser anything until a specified transaction which may be a click,
account opening or a purchase has been made or completed.

To
cap it all up, these payments are normally made once in a month and a minimum payment
threshold is normally applied. This means that your advertiser will have to
work hard if he/she wants to get paid every month.

Why
use Affiliate Marketing?

The most common question in this type of internet marketingis why should I use affiliate marketing? Taking
into account what other marketing stratergies has brought to businesses, I’ll
give you my answer as follows.

Unlike adverts that you place in newspapers,
radio stations or TV stations where you pay upfront a huge amount of money with
no guarantee of generating sales from it, this is the best form of marketing. No
sales, No payment to the advertiser.