PepsiCo's New Fancy Water was Given out at the Golden Globes

In case you need another brand of overpriced, "fancy" water to choose from, PepsiCo is working on rolling out its own version. According to the Associated Press, PepsiCo tested the reaction to its new water — dubbed "Qua" for now, but that is subject to change — at the Golden Globes yesterday. Bottles were given out on the red carpet and placed on tables for guests. Branding changes might still be made before the bottles are tested on a larger scale among its target high-brow customers in California this summer. Qua is made with tap water that is "micro-filtered," (we don't know what that means either), and doesn't contain any sodium. The water will definitely have a higher price point than, say, your average Aquafina.