Well-written press releases deliver newsworthy information to customers, editors and reporters interested in learning more about a company. Subjects covered in releases vary from involvement in charity work to announcing media appearances and opening new offices. Solid press releases have the power to enhance brand reputation and sway public opinion.

New Products or Services

When companies offer new products or services, creating a stir in the media helps to draw customers’ attention. Press releases can create buzz and drive sales, helping a product or service launch succeed. Many companies tie in pricing promotions with new product offerings to enhance the effectiveness of releases and marketing campaigns. New production processes, product name changes and unique uses for existing products also are good subjects to discuss.

Special Events

Trade show appearances, event sponsorships and holiday-related events make for engaging press releases. Communicating the success of events enhances brand image and creates public awareness regarding a company’s activities in the community. If you're putting on events that customers are invited to attend, announcing them in press releases is an effective way to get the word out and increase turnout. Releases regarding events typically have important contact and location details, which makes it easier for customers to attend events.

Legal Communications

Transferring ownership, filing a lawsuit or a response to being named in a lawsuit are common subjects for press releases. It is important to let customers, vendors and investors know the position a company has taken when faced with litigation. The right response can inspire stakeholder confidence and help retain support for a company’s products or services. If a company initiates a product recall, stating that in a press release helps to communicate the initiative to affected parties. Press releases allow companies to communicate legal matters to wide audiences in a cost-effective manner.

Awards

Awards for quality, customer service and thought leadership can influence consumer sentiments and often are the subject of press releases. Information on the award and the presenting organization are important aspects to detail. Press releases that convey the importance and prestige of awards can spark consumer interest and serve as a cost-effective form of advertising.

About the Author

Joseph DeBenedetti is a financial writer with corporate accounting and quality assurance experience. He writes extensively online with an emphasis on current trends in finance. As a Quality Assurance Analyst, he honed his technical writing skills creating standard operating instructions for a consumer finance organization.