The Royal Veterinary College

A rather disappointing case study by Workbrands doesn’t go into much detail about the logo they created.

Clearly spelling out the University’s specialism highlighted in clear, bold Helvetica the most curious aspect is why the initials are turned 90 degrees counter-clockwise. Looking like a variant of Avant Garde it isn’t made any more interesting by the change in orientation, and I wonder why they eschewed the possibilities (if a little cliched) of some animal motif.