“Quality is great, but a hook is even better,” Jay Cohen of the Gersh Agency, an expert in indie financing, told the crowd during TheWrap's industry panel at the Sundance Film Festival. Pictured from left to right: Matthew Rhodes, Derek Callow, Sharon Waxman, Cary Murnion, Teri Schwartz, Marc Hofstatter, Cohen and Alicia Van Couvering.