16 Questions to Ask About Your Brand

Building your brand is most likely the most important thing on your company’s “To Do” list. Until now, though, it wasn’t that easy to tell if it was working.

Researchers at North Carolina State University have come up with a 16 question questionnaire that allows you to determine your brand’s impact based on favorability, originality and clarity. Gauging your customersâ response to these questions could help you get a clearer idea of what’s working and what’s not.

“What we’ve done here is develop a system that digs deeper to help companies link brand personality to concrete outcomes,” said David Henard, an associate professor of business management at NC State and co-author of a paper describing the study. “For example, does the brand personality actually make people want to buy their product?”