Shangri-La to open Hotel Jen in the heart of Kuala Lumpur

The signing ceremony was held in Hong Kong recently. – Pic by Hotel Jen.

Shangri-La International Hotel Management Ltd and Concorde Arch (M) Sdn Bhd announced recently the development of the first Hotel Jen in Kuala Lumpur.

Opening in 2019, Hotel Jen Kuala Lumpur will be the second Hotel Jen project under development in Malaysia, following the signing of Hotel Jen Kota Kinabalu, Sabah in September 2015.

The announcement was made at a signing ceremony held in Hong Kong on 19 March to finalise a management agreement between Concorde Arch and Hotel Jen.

Hotel Jen will be built at the site of the former Nouvo Club on Jalan P. Ramlee. The existing 4-storey nightclub building will be demolished soon.

Concorde Arch initially acquired the land for building a corporate office tower; however, the opportunity of venturing towards hospitality became apparent with the advent of millennial travellers seeking more curated lifestyle and leisure accommodation inspired by this growing target market.

The proximity of the location to numerous landmarks in Kuala Lumpur enhances the feasibility of this proposition.

Judy Ng, director of Concorde Arch, said, “We are excited to be in partnership with Shangri-La. This will add a new direction to our hospitality business for the group.”

Hotel Jen Kuala Lumpur is strategically located in the heart of Kuala Lumpur at the intersection of Jalan Sultan Ismail and Jalan P. Ramlee, just 800 metres from the city’s landmark Petronas Twin Towers and 300 metres from the KL Tower.

It will be located just across the road intersection from the award-winning 5-star Shangri-La Hotel Kuala Lumpur, which opened in 1985 with 662 rooms and suites.

Hotel Jen Kuala Lumpur will cater to both business and leisure travellers, being in close proximity to the Golden Triangle and KLCC, as well as having easy access to shopping malls, street markets and a wide range of restaurants and entertainment options.

Greg Dogan, president and CEO of Shangri-La, said: “The announcement of Hotel Jen Kuala Lumpur reinforces our interest and expansion in Malaysia, in the country’s capital city, where we will now increase the Group’s presence with our third hotel and newest brand Hotel Jen”.

Fresh, friendly, and fuss-free; that’s the genre of Hotel Jen, the unique brand of style and service delivery launched a year ago to cater to a "New Jeneration” of independently minded business and leisure travellers.

The brand launched quickly with the first ten Hotel Jen properties opening in major cities in Asia Pacific in less than a year, followed by two new developments soon after Hotel Jen’s first anniversary.

As the newest brand in the Shangri-La Hotels & Resorts Group, the international hotelier is targeting fast-track growth of the Hotel Jen brand in key cities in Asia. The Hotel Jen experience delivers what matters most to guests.

They appreciate important things done well; demand quality, comfort, convenience and value with a twist, together with honesty, respect, authentic service; and want privacy and efficiency without unnecessary fuss or intrusion.

Hotel Jen delivers interesting experiences by capturing the spirit of travel, relishing the adventure, celebrating the culture and smoothing out the frustrations.

This is why every Hotel Jen reflects the values she personally holds dear like Simple Pleasures, Easy Efficiency, A Sense of Adventure, and those InJenious Ideas giving you That Jen Feeling, where guests instantly feel at ease, respected, valued and inspired.

As always, fast and free WiFi will be provided throughout the hotel.

Lothar Nessmann, chief operations officer of the Hotel Jen brand, said: “The opening of Hotel Jen Kuala Lumpur will strengthen the brand’s footprint in yet another key city in Asia, where the richness and diversity of business, leisure and culture in Malaysia aligns with Hotel Jen’s brand persona of being a professional hotelier and all-time ‘lover of life, travel and discovery’.”

Hotel Jen Kuala Lumpur.

Hotel Jen Kuala Lumpur will be 150 metres in height and 36 storeys tall; comprise 200 rooms, an open Jen’s Kitchen, an all-day-dining restaurant and lounge and a Rooftop Sky Bar with an infinity-edge lap pool.

Guests may have meeting rooms customised for all occasions and it features a club Lounge with privileges, including express check-in and check-out, complimentary breakfast, complimentary evening beverages and tasty local snacks and late check-out.

Currently, Hotel Jen is located in Beijing, Brisbane, Hong Kong, Malé, Manila, Penang, Puteri Harbour in Johor, Shenyang and Singapore. Hotel Jen development projects are under consideration in key gateway cities in Asia Pacific, with plans to expand globally in the future.

There are already two Hotel Jen(s) in Malaysia, and the remaining seven hotels under the Shangri-La Hotels & Resorts Group are as follows:-