Hornitos Tequila Launches New "Nights of Greater Possibilities"

Hornitos™ Tequila, a member of the Sauza® family, announced a new national digital and television advertising campaign designed to instigate a better night out for legal purchase age consumers. Hornitos will be featured in two 15-second TV spots that highlight the 100 percent pure agave tequila and the exciting stories that come about after a night out with friends and Hornitos.

There's a lot of chatter on the various social networks at the moment as to whether or not this good for the image of tequila. Humour and advertising have gone hand in hand for as long as I can remember, so I personally choose to see the funny side of it.

The two videos in question are 'Cougar Phone' where a guy tells his friend he's going to call the hot cougar from last night and 'Doris' where a throaty bartender helps a guy call in sick for work.

The campaign tagline is "Hornitos Premium Tequila. Purer Than Your Intentions". Check out the two videos below!