Casino by Zeniz

About the project

In spring 2012, The United States Playing Card Company which is a branch of Jarden Corporation and Intersog created an innovative mobile social gaming company Zeniz* aimed to create premium mobile casino and card room experiences.

In May 2012, Intersog developed and released a totally innovative and unprecedented mobile casino game platform for iOS and Android. To try the new platform and demonstrate its capabilities, we've created two gaming apps - Casino by Zeniz and Social Slots™.

With Casino by Zeniz we aimed to hit the top charts within iOS and Android apps ecosystems and become a leader in mobile free-to-play (f2p) social casino gaming.

Social Slots™ is an innovative peer-to-peer casino slots mobile game that became the first mobile slots app providing users with 100% social experience. We aimed to get to the App Store’s Top 100 Free iPhone and iPad Casino Games’ List on the day of Social Slots™ release.

Social Slots™ can be played on iPhone, iPad and iPod touch. It’s also free and can be downloaded from the App Store.

The Results

Besides apps development, we developed and implemented a comprehensive marketing research and advertising campaign for both apps which resulted in the following:

On the release day Casino by Zeniz reached extremely high positions in the App Store: