Of the one-hour documentary, media outlets largely focused on three specific interviews:

Interviews with students of Spelman College regarding a protest against the appearance of Rapper Nelly, who originally contacted the school to have a bone marrow drive take place on campus. The student body asked the rapper to hold a forum to discuss his video "Tip Drill," in which he is seen sliding a credit card down the back side of a woman. In response, the rapper canceled plans to hold the bone marrow drive at the school.[1][2]

An interview with Rapper Busta Rhymes in which the rapper walked out when confronted with a question about homophobia in the rap community. Rhymes is quoted as saying: "I can't partake in that conversation," followed by, "With all due respect, I ain't trying to offend nobody. . . What I represent culturally doesn't condone [homosexuality] whatsoever." When asked if the hip-hop culture would ever accept a homosexual rapper, Busta Rhymes then exited the interview.[3]

To reveal the effect of the commodification of women in hip-hop, Hurt interviewed concertgoers at the BET Spring Fling in Daytona, FL. Hurt was appalled by the actions of black youth at the concert, who were indiscreetly touching and taking videos of women. One young man that was interviewed commented that "Look how they dress” to justify the actions of the men at the event. In this segment of the documentary, Byron claims that the objectification of women in hip-hop lyrics and music videos has taught young men to view women as sex objects for their own personal pleasure.[5]

Many media outlets focused on the interview with activist and rapper, Chuck D of the rap group Public Enemy. The rapper was quoted as stating: "BET is the cancer of black manhood in the world, because they have one-dimensionalized us and commodified us into being a one-trick image. We're [shown] throwing money at the camera; we're flashing jewelry that could give a town in Africa water. We got $160 million contracts, 'cuz we got happy niggas."[1] The rapper also stated a link existed between the sales of hip-hop music to young white Americans, and the amount of pressure on black artists to create more of that content: sex and violence.[1][3][6]