Bringing more performancestogether in a single tire

Because our clients expect their tires to meet a number of performance criteria, such as safety, longevity, fuel economy, comfort, driving pleasure, to name just a few,, Michelin has faced head on the challenge of delivering all of these performancestogether in each of our tires.

MICHELIN Total Performance: a unique comprehensive approach

A passion for innovation

MICHELIN Total Performance grew out of the Group's ability to:

Continually push research and development forward in more than 350 fields of expertise

Invest in innovation

Make full use of our international research center

Meeting critical needs

Tires are intrinsically complex and high-tech products. During the design process, they are subjected to a number of extreme usage conditions: speed, temperature, deformations, etc. These tests require technological power, the basis of MICHELIN Total Performance.

Michelin's commitment to MICHELIN Total Performance is possible thanks to:

Our extensive knowledge of drivers' expectations, manufacturers' requirements, and the European regulatory framework.

Our expertise in accident research, developed through partnerships with leading institutions.

Our powerful insight into the life of a tire and all of the usage conditions it will be subjected to, in order to keep improving tire performances.

Developing tires with better and better performances

Thanks to prestigious partnerships, such as with the University of Dresden in Germany, Michelin is now seen as setting the standards in the industry.

Since 1992, when we launched the MICHELIN ENERGYTM tire (the "green tire"), the Group's approach to fuel efficiency has saved more than 20 billion liters of fuel and has prevented close to 45 million tons of CO2 from being released into the atmosphere (figures from June 11, 2014).

Our mission

Michelin, the leading tire company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 114,100 employees and operates 70 production facilities in 170 countries which together produced 187 million tires in 2017.

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Some of these cookies give us insight into how the site is being used, statistics and audience monitoring.
They also allow you to share content with other people or to make your browsing known to said people and express you opinion.Click here to find out more about the cookies we use and their purpose.