Cofounders Pranav Vora and Philip Soriano said the Kickstarter
will help support funding for the bootstrapped company, as well
as feel out general customer demand.

"Guys tend to have this odd relationship with their T-shirts.
They tend to be kind of legacy items that are either collegiate
wear, or T-shirts that even have holes in them or don't
necessarily fit that well," Vora said. "We do get feedback
from customers about how they love our dress shirts, but they're
looking for the same sort of fit, but something they'd wear on
the weekend more causally."

Vora said all these new entrants are showing men that
there's an alternative to malls and department stores. But many
custom options still aren't doing the job.

"When people often refer to bespoke or custom,
they're really talking about made-to-measure," Vora said.
"Even with some of these custom offerings on the market,
the amount of time it takes to get something made, the number of
fittings and measurements that have to be given, the
inconvenience really over that period, and sometimes the cost as
well, often leads to a product that's not any more well-fitting
than what we could have got off the rack."

For Hugh & Crye, the focus is on specific body types.
The company offers 12 sizes based on three heights (short,
average, tall) and four body types (skinny, slim, athletic, and
broad).

Hugh & Crye

Vora said he sees the potential
of a T-shirt to become one of their core products. The addition
of casual clothing will serve a percentage of existing customers,
but also expand their customer base to others who don't wear
dress clothes frequently.

"It's surprising how few people tend to wear button-down
dress shirts in Los Angeles," he said, where the T-shirts will be
manufactured.

Pocket squares and ties are
made in the U.S., but Vora said the simplicity of T-shirts will
allow for easier domestic production. Dress shirts and blazers
are manufactured overseas.

The Kickstarter will run for 30 days with a goal of $30,000. If
it goes well, Hugh & Crye will incorporate the new T-shirts
into its current line of products.

T-shirts, around $20 each, come in one, three, six, and
ten-packs. You can check out the Kickstarter page
here.