Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »

Google has taken the step of changing the label for its paid search engine advertising on all of its English-language websites from ‘Sponsored Links’ to ‘Ads’ also considerably reducing the size of the heading. Read the rest of this entry »

Within the online space, search has become more important than ever in generating visibility, but as online platforms continue to evolve at pace, what will the SEO landscape look like in 2012? Read the rest of this entry »

Meta tags are a basic premise of SEO, along with other on-site optimisation techniques, i.e. meta tags, header tags, keyword density, and so forth. Once the single most important element to an SEO strategy, they are now given less credit for their ability to achieve search engine rankings. Some dismiss their use altogether.

It goes without saying that the shorter the keyword string the greater the competition. So most businesses can only hope to successfully compete for keywords in the tail of the distribution. While this seems like a disadvantage, it is in many ways a better option for businesses, as it is a much more targeted ‘niche’ approach. Read the rest of this entry »

Larry Chase has six quick tips that will help you boost response rates. There’s one tip for each of six areas: Landing Page Optimisation, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing. Read the rest of this entry »