The economics of infidelity are paying off for Biderman, whose adultery hook-up site AshleyMadison.com went live in 2001 and is now worth more than $160 million.

He is also the driving force behind three other less successful sites - CougarLife.com, EstablishedMen.com and TheBigandtheBeautiful.com.

"Strip clubs, massage parlours and prostitution have all traditionally catered to men's desires to cheat," Biderman, who hopes to raise a cool $200 million by listing AshleyMadison shares on the London Stock Exchange, says.

"Up until the creation of AshleyMadison.com, there wasn't really a place where women could go to pursue their desires to have an affair.

"Now that there is, it's clear that women aren't the more faithful sex - they just hadn't been offered the same opportunities to cheat in the past."

With more than 35.5 million members in 46 countries, Biderman's love child is considered one of the world's biggest dating sites.

About 1.165 million of its mostly female membership are from Australia and many are from regional, rural and remote communities.

"When the site first launched in Australia in 2010, most of our membership was concentrated around the major cities," Biderman tells APN Newsdesk before boarding a plane in Israel where he has been promoting the site.

"We have now noticed a trend that smaller towns and areas are growing at a much faster rate than the larger cities.

"Infidelity isn't just a big city issue and it isn't just a male activity."

Over the past 14 years, Biderman has made the sexual desires of women his number one priority, but there's nothing altruistic about his focus.

It's free to join AshleyMadison but if you want to hook up you're going to have to dig deep.

Expect to put aside at least $144 a year to contact likely partners.

Websites are offering people the chance to achieve sexual fulfilment.Noel Biderman

Pop cultural phenomena like the runaway success of E.L. James' book Fifty Shades of Grey are pushing more women online and Biderman says he knows why.

"We did see an increase in women joining AshleyMadison.com around the Fifty Shades of Grey book and movie launches," he says.

"Although the book and the movie are not about having an affair, they are about the human need to explore a person's most intimate desires in order to have a more fulfilled life.

"I think many married women identified with this storyline as most of our female members have made many sacrifices for their husband, children, work and family."

With more than 300 adultery sites operating across the world, it's a crowded marketplace so understanding the female psyche is vital for Biderman to stay ahead of the pack.

"An affair can be their one chance for an escape from their daily responsibilities, to have something that is just for themselves," he says.

"Also, many women have said that they're not looking to divorce their husbands and that they choose to have affairs to regain the excitement and passion that's missing in their marriages."

Biderman is a walking irony.

He makes money from adulterers and believes he knows exactly what pushes women into the arms of other lovers.

Yet he has been married to his wife Amanda for about 12 years and they are happily raising a couple of children in their Toronto home.