Our brain sees patterns that are just not there. We’re wired to link the things we see as if they were related (McDonald’s success relates to newest dog poo-removal scam..hence the use of “the next McDonald’s of lawn care…” analogy).

Communications designed to persuade mislead and damage you using untruths and half-truths is called propaganda.

Social psychologists define something called priming: unconscious memories influence your behavior. Sometimes fo a very long time. Through repetition (a form of brainwashing).

Franchising trade magazines and trade shows influences potential franchisees to see franchising (in relation to independent business) as lower risk and higher success. Banks write their booklets in a very pro-franchise manner. McDonald’s success and its use as a bell weather (“the McDonald’s of the poo-collection industry”) primes candidates to attribute success where none exists.

Neither of these “truths” is true but that’s irrelevant. By the time the candidate franchisee is looking the low risk/high success bias is part of their DNA. They’ve created a stereotype.

As the scientifically-based research indicates, just looking at words associated with either youth or old age influence how you behave.

What kind of chance do you think you have at a trade show or a franchisor’s open house when every tiny detail is controlled for a positive sales effort? No one’s brain is very good at defending against these extremely powerful persuasion trick and traps. The technology of franchising is the science of neutralizing your defenses and then when the financial loss happens, re-assigning blame from these techniques to you (ie. On Cooling the Mark Out).

My experience and training suggests that running a franchise provides the same type of mental conditioning that happens in total institutions (ie. patient in a mental health hospital, recruit in military basic training, life on a naval vessel) without any form of appeal.

Many former franchisees see their time as a franchisee as they would imaging doing time in prison would be like. Most will confidentially talk openly of being mentally tortured. Many require significant mental health intervention to recover some degree of normalcy. Even years after their experience, the mere mention of their experiences triggers the strongest emotional response possible, many of which revolve around shame.

Dr. Meerloo’s insights ring very true to me as a former franchisee and provide tremendous hope because they use a quantifiable and scientific approach rather than a one-dimensional, ad hominem attack- and shame-based legal view.

In Book: It is Dr. Meerloo’s position that through pressure on the weak points in men’s makeup, totalitarian methods can turn anyone into a “traitor.” And in The Rape of the Mind he goes far beyond the direct military implications of mental torture to describing how our own culture unobtrusively shows symptoms of pressurizing people’s minds. He presents a systematic analysis of the methods of brainwashing and mental torture and coercion, and shows how totalitarian strategy, with its use of mass psychology, leads to systematized “rape of the mind.” He describes the new age of cold war with its mental terror, verbocracy, and semantic fog, the use of fear as a tool of mass submission and the problem of treason and loyalty, so loaded with dangerous confusion…

The first two and on-half years of World War II, Dr. Meerloo spend under the pressure of Nazi-occupied Holland, witnessing at firsthand the Nazi methods of mental torture on more than one occasion. During this time he was able to use his psychiatric and psychoanalytical knowledge to treat some of the victims. Then, after personal experience with enforced interrogation, he escaped from a Nazi prison and certain death to England, where he was able, as Chief of the Psychological Department of the Netherlands Forces, to observe and study coercive methods officially.

In this capacity he had to investigate not only traitors and collaborators, but also those members of the Resistance who had gone through the utmost of mental pressure. Later, as High Commissioner for Welfare, he came in closer contact with those who had gone through physical and mental torture. After the war, he came to the United States, where his war experiences would not permit him to concentrate solely on his psychiatric practice, but compelled him to go beyond purely medical aspects of the problem.

As more and more cases of thought control, brainwashing, and mental coercion were disclosed…his interest grew. It was Dr. Meerloo who coined the term menticide, the killing of the spirit, for this peculiar crime.

In all legitimate commercial activities, If you want something you better count it. Can you imagine anybody not counting money in a bank? An auto industry without ISO standards?

cow People are More important than franchisee People

Each cow is carefully counted, tracked, protected from disease, and measured from birth to slaughter. There is sufficient regulation in place to protect public food safety. It is accessible for academic study.

Franchisee are increasingly butchered for their life savings (bisons on the prairies).

Why should a government care about what an industry says when the elite refuses to maintain an independent, transparent method for tracking their franchise investors success or failures? This is particularly interesting when the Canadian Franchise Association, CFA suggests that they represent both franchisors AND franchisees which begs the fundamental existential agricultural question:

What half-assed farmer doesn’t bother to count their stock even though they have all the resources in the world to do so?

Mr. Cynical Bastard: It’s all about the flesh trade being passed off as a milking operation.

How anyone can legislate when there are zero credible quantitative measures to go by, is beyond me. The 1998 stats define the term “wonky”: the CFA simply takes the numbers the IFA commissions and divides them by “10” to Canadian-ize them. * This is the basis for overseeing/ignoring 40,000 (?) Ontario familys’ life savings.

* notwithstanding the fact that the U.S. has roughly 100 times Canada’s GDP and that there were, allegedly, 5,000 new lawsuits per year in Ontario in 1998.

It’s enough to make a wolf smile.

Listen to a good Dr: Robert Hare says you should avoid subcriminal psychopathy and, if forced to deal with animals, keep them on a very short leash. That heaviness you’re feeling comes from a close encounter with what has been traditionally defined in Western society as evil.

As the majority of smart Ontario capitalists know after 4 decades of highly-publicized fraud:

Don’t rent any unilaterally changeable business model where your success or failure is never counted by anyone (eg. don’t fly on an airplane if a publicly accountable count of accidents is suppressed by the the airline trade association).

Double that when the “experts” want to trap in an ironclad zero-sum situation (you lose, someone else wins) created by your own life savings (sunk cost).

Come join a network that has pioneered and led the industry for 30 years. The UPS Store is the #1 Business and Postal Services Franchise for the 20th consecutive year (2010 Entrepreneur Magazine’s Top 500 Franchise List). The UPS Store is the #1 most popular franchise with veterans in the IFA’s Vet-Fran Program (2008 International Franchise Association). With over 4300 The UPS Store and Mail Boxes Etc. locations nationwide, our network continues to lead the market.

Baiting the Fish: Note how Cialdini’s “Weapons of Influence” are used to lure pensions and life savings capital:

Vet-Fran program (liking: acceptance, a member of the fraternity, endorsed/vetted by the “government”),

International Franchise Association (expertise/authority, funded 100% by franchisors and their friends), and are especially

vulnerable to the authority siren song from 2 directions: vivid, personal success born from supporting a strict command-control structure while lacking the airy-fairy concept of discerning legitimate from illegitimate sources of authority.

Vets believe very strongly that people get what they deserve in this life (Just World fallacy) and would, therefore, strongly but heavily discount any non-authority based advice on a pre-sale basis. Going on “civvy street” is one of life’s major transitions involving new/strange: work, employer, location, one/two incomes, schools, income levels, physical/mental challenges, diminished family/friend support.

Setting the Hook: The next marketing stage is an “exclusive” invitation to a very sophisticated, one-day seminar at head office (a “discovery day”). Just like in a gambling casino, these environments are very, very well thought-out, for one side’s benefit only. A real investigative journalist (John Lorinc) published an excellent description of this circus in a real media outlet (The Globe and Mail) in 2000. The Sure Thing describes the extremely effective individual and social psychology that allows predatory franchising to flourish in plain sight.

I’m glad to know great spirits like Peter Thomas or Carol Cross who, by making wise choices for their future, help me make mine.