About Longwoods

Dr. Bill Siegel

CEO and Founder, Longwoods International

Established in 1978 as a market research consultancy, Longwoods International is a respected leader in brand strategy and ROI research. With offices in Toronto, Michigan, Arizona and California, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim.

Leadership in communications research

As professor of psychology turned businessman, Longwoods' founder Dr. Bill Siegel made it his mission to develop research tools for the market research industry that address the needs of marketers and senior decision-makers. He switched from academia to market research in 1976, when he was invited to design and manage a multimillion dollar advertising ROI study for the CEOs of the telephone companies across Canada.

Since then, he has continued to apply his skills as a scientist to position Longwoods as a leader in communications research with an impeccable reputation for quality and credibility.

Our Consultancy Focus

The cornerstone for most market research companies is data collection: telephone, mail panel, shopping mall, focus group, and now online interviews.

Longwoods, on the other hand, is an added-value consultancy that is independent of fieldwork. We work with major multinational firms to collect the highest quality data using the most appropriate methodology available. We then apply our expertise to move beyond numbers to strategic insight that helps guide clients’ marketplace success.

Proven, award-winning methodologies

Soundly grounded in scientific principles, our research methodologies have been peer-reviewed, intensely scrutinized by legislators and the media, and critically evaluated by academics and economists. Our scientific integrity has been recognized with numerous Best Practice awards, as well as invitations for speaking engagements across North America.

Longwoods’ research is regularly cited in the broadcast and print media, such as CNN, ABC, The New York Times, the Washington Post, the Christian Science Monitor, Newsweek, and the Times of London.

About Longwoods

Longwoods International is a respected leader in marketing, advertising, and public opinion research.

Interested in finding out how we can make a difference to your marketing program?