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06/23/2010

In the '70s, there was no Paypal or Kintera to make nonprofit donating that much easier. Oh, but there were lapel pins:

(ran in national newspapers circa July, 1978)

See, that's what the modern social conservatives do wrong: They completely eschew the quality swag. Nowadays, groups like the National Organization For Marriage want folks to give, give, give, with only the rhetorical idea of "protecting marriage" the reward for the donated lucre. Or at most, a bumper sticker. There's simply no incentive anymore!

But in the '70s, a contributor got not one, but two -- count 'em, TWO! -- "Jesus First" pins. And -- AND! -- they also got Anita to get up on the stage and sing a few ditties. Now that's a deal, my friends! While the low notes have been plentiful, we haven't seen Mags Gallagher hitting any of these high notes lately:

So, yea, current Anitas and Jerrys: You gotta get a gimmick. If not, then don't be surprised if folks realize that your requested tradeoff is almost as unequal as the world you are working to create. Almost.