Edmatix

They are committed to help education community reinvent education system to improve their education standards and student achievements. Their education products are designed to help you support the life cycle of active learning, inspires student success and create technology enabled environment. These products are built to allow customizations to seamlessly meet the needs of every school in the education community.

BREATH OF FRESH AIR FOR THE STAGNANT PAID CAMPAIGN

There was a mistrust in the minds of Edmatix team to re-start the campaigning as the earlier campaign they did resulted a near zero result and ROI

Edmatix team was also concerned about the wastage of campaign budget

Conversion Improvement

Challenge was to create a brand awareness for Edmatix software across the globe

POWER OF

EDUCATION MANAGEMENT

REFINING THE CLIENT'S PPC CAMPAIGN

IMarks approached this challenge very positively and developed a customized PPC strategy

Determined targeted keywords and campaigns, based on historical conversion data and analytics

Created targeted ads with compelling call-to-actions

Placed the ads in front of highly targeted prospects at the moment of relevance

As per research and analysis, we found that almost 70% of the educational institutions were concentrated in western and southern India and rest in North and East India. Based on this ratio, we concentrated the budget allocations and strategized the keywords accordingly.

NUMBER OF LEADS GENERATED

INCREASED TRAFFIC AND LEAD GENERATION

When we took over the Edmatix PPC account, we were provided with a limited Ad budget.

The challenge was to show the genuine leads in the first month itself and get the trust in their team and accordingly we were able to get few genuine leads in a month

The feedback gave a push to continue the campaign for the second month and we kept optimizing the campaign regularly.

We were able to achieve 4 fold increase in the number of leads and proved our successful PPC program

Discuss Your Project With Our Team

IMarks was founded in 2011 to bring agency-level digital marketing services to every business. Since then, we've helped hundreds of businesses achieve great online results. We are taking a truly concerted methodology to closely understand each of our client's goals and their business needs.