State of the internet: Mobile and social still big growth drivers

Earlier this week Mary Meeker published an update to her by now legendary internet trends presentation and Nielsen published their Social Media Report 2012. Taken together they tell us clearly that mobile and social are still growing very fast. As you can see from the charts below the mobile share of internet traffic share is up over 3x in under a year and time spent on social media is up 37% year on year to 121.1bn minutes in the month of July – I think that is a US figure.

Some highlights from the detail:

Pinterest’s unique visitors grew a whopping 1,047% to 27m, Google+ was the next fastest growing 80% to 26m

17% of consumers’ PC time is spent on Facebook

Mobile apps are used nearly five times as much as mobile websites

26-35% of people using their tablets as a second screen are engaging in activity related to what they’re watching – that’s much higher than I’ve seen reported in other surveys

47% of social media users seek customer service over social media – predominantly via Facebook (good news for our portfolio company Conversocial)

And both mobile and social shifting to international markets ? In 10
years US market might become a much smaller one? – in everything ?

http://www.theequitykicker.com brisbourne

The web shrank lots of markets (encyclopedias, music etc) but created new ones like social networking. Now mobile is shrinking the new ones, making it time to usher in the new new

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