DESIGN TO INNOVATE.
INNOVATE TO TRANSFORM.

By applying the power of design thinking to your organization’s business models, you can realize the promise of digital technologies: driving transformation and creating growth.

For companies around the globe, innovating for growth is among today’s top goals. But finding ways to do so in an uncertain business environment can pose distinct challenges. Responding to these challenges with confidence is essential.

The result: In a business landscape that’s in constant flux, we can help you drive real digital transformation and results-oriented growth.

HfS Research Ltd. names Cognizant to the Winner's Circle, distinguished by innovation and execution capabilities. The report recognizes Cognizant’s use of operating models and enabling technologies and talent to drive business outcomes with digital marketing.

In innovation consulting, insights are currency, bought and sold every day by business leaders who know that the human context is the heart and soul of meaningful and differentiated offerings. So, what makes an insight excellent?

INSURANCE

Digital Equips Insurer to be Ready When Disaster Strikes

The Challenge

In times of natural disasters, some of the unsung heroes are the insurance companies that help customers recover when they’ve lost everything. A major U.S. insurance carrier recognized that its largely manual catastrophe claims response process was riddled with challenges, negatively impacting operations and leading to a suboptimal customer experience.

With multiple, disparate teams managing operations, the company struggled with inefficiencies, low customer satisfaction and no consolidated visual view of catastrophic response operations. The carrier engaged Cognizant to help overhaul its claims response process.

Our Approach

We held a five-day workshop with team members across the various functions and using design-thinking principles to develop a storyboard-style process map using customer journey mapping. We ultimately guided the insurer to implement our Interactive Exposure Map™.

With business intelligence and precise Google Maps-driven geocoding, an extensive location database and integrated weather-related data can be used to predict catastrophic events. We helped implement workload balancing, adjuster deployment and route optimization and we implemented technologies such as drones, 3-D imaging and IoT devices to help automate underwriting and claims adjustment.

Digital Puts Focus to be on Response in Times of Catastrophe

Because catastrophic events are seasonal, our solution-as-a-service option is ideal for the carrier since it is priced based on usage. The company can scale services and resulting costs, as needed in response to weather-related events. A streamlined and automated claims process has driven both customer and employee satisfaction.

Design Isn’t Just About Aesthetics

A PROCESS THAT PROPELS GROWTH

Continuous innovation is critical to fueling growth and creating a meaningful marketplace advantage. By applying the right tools and teams, we can help you strengthen your brand, streamline processes, identify new ways to serve consumers and grow market share.

Solution Overview

We’ve developed an innovation process that propels growth and creates meaningful market distinction in business.

BUILD A BETTER CX JOURNEY

How does one optimize the customer experience? At Cognizant, we help you build better CX journeys—developing prototypes to test and iterate new solutions and promoting customer-centricity across your entire organization.

Solution Overview

Great CX is all about playing a role in people’s lives beyond products and services.

LEAD THE CONNECTIVITY REVOLUTION

As connectivity becomes more embedded in every facet of our lives, we’re dedicated to helping you adapt, and lead, by developing technology-enabled solutions and experiences in mobile, wearables, transportation and IoT.

Solution Overview

We’re entering the second industrial revolution and third revolution of human-computer interaction.

PREPARE FOR THE FUTURE

While no one can predict the future, you can anticipate and prepare for it. Placing human experience at the center of possible, plausible and preferred futures, we identify signals, trends and drivers to show how today’s changes could shape tomorrow’s organization.

Solutions Overview

Preparing for the future means anticipating surprise, building resilience and generating opportunity.

Solutions Overview

INDUSTRY SPOTLIGHT

HEALTHCARE

DESIGNING PATIENT-CENTRIC HEALTH SERVICES AND TECHNOLOGIES

Healthcare is in a period of incredible transformation. Those embracing change and focusing on value for the total ecosystem of patients, payers and players will have the most impact. Those reluctant to change will miss out on the opportunity to transform care as we know it.