Digital media trends survey 2018: global executive summary

A multi-generational view of consumer technology, media and telecommunications trends

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With the proliferation of mobile devices, wireless connectivity, and alternative digital media platforms, consumers today enjoy unparalleled freedom when it comes to selecting media and entertainment options. Our global Digital media trends survey provides insight into how five generations of consumers from seven countries are interacting with media, digital products and services, mobile technologies, and the internet. It also captures consumers’ attitudes and behaviors towards advertising and social networks.

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Director - Consulting

Understanding your customer is key to designing solutions that will ultimately be successful. Over the course of my career I’ve focused on helping organisations understand the intersection of technolo... More

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