Posts Tagged ‘twitter’

To be fair, it always that obvious that hashtags will change the way we use Twitter, Facebook and other social media channels.

Hashtags were a user process of innovating that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere followed in its own pace, and Facebook, only recently decided to give in and add hashtags as a feature.

Hashtags Adopted as a Marketing Tactic

1. Drive Engagement: # + Link = More Engagement

2. Test Your Messaging

3. Tie Activity Across Multiple Channels

4. Create a Story: #Retail

5. Track Results: #Whogonewin

Hashtags have become more than just a way to categorize posts or add a narrative to your latest updates. Marketers have found new, innovative ways to use hashtags as a mean to drive web conversation, harness the public support, and garner attention to their brands.

#twitter – conversations about things happening on Twitter#web – information on web design and web marketing#seo – most popular Hashtag for SEOs and web marketers#searchengine – conversations on search engine issues#google – conversations about things happening at Google#news – this is a bit of a catch all about lots of marketing and general news information can be found#internet – conversations about technical web related issues and news about what’s happening online#onlinemktg – everything about marketing online#internetmarketing – another catch all for online marketing#linkbuilding – conversations about link building..usually people selling link building services but also tips and good articles.#SEM – conversations about search engine marketing#smm – conversations about social media marketing#mktg – conversations about marketing#webmarketing – conversations about marketing…usually has lots of job posts#jobs – acts like a job post feed, but many of the jobs are web marketing related