They really went all out for the new Die Hard poster

As you can see by this comparison of the new A Good Day to Die Hard poster taken yesterday at a licensing expo in Las Vegas, with the official poster for 2007’s Live Free or Die Hard, Fox is really going all out with their marketing efforts. Get it? it’s set in Russia this time. You can tell by the diagonal city in the background. Though, to be fair, if Kevin Smith is to be believed, it is really hard to get Bruce Willis to stand where you want him to for a few seconds.

I’ll promise you this, Fox. I will try at least as hard to see this movie as you did to create the poster.

In all fairness, if a movie is nowhere near ready, trade show dress is usually slapped together. The general public isn’t really meant to see these sorts of things, anyway. I assure you, when the actual movie poster comes out, we will have plenty of other things to complain about.