If you wait to judge success on whether or not there is a sale, you’re already too late. You have to measure the effectiveness of the process that leads to the sale so you can improve your sales strategy at its weakest point. Problems that Yesware helps solve: communicating progress in interactions with prospects. Yesware’s data automation function can provide you with data unique to your sales team to make managing your success even easier. This post will provide five important sales metrics that you should be tracking to measure your sales team’s progress: retention, average number of calls to close a deal, customer satisfaction ratings, sales cycle, and activities vs. outcomes.