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The Only Label You Need This Season Is Your Own

Jean Baudrillard notes that good an evil are "entangled like the interwoven letters of a monogram." Both Mark McNairy and Patrik Ervell showed collections embroidered with three signature letters, taking a design element synonymous with men like Jay Gatsby, sorority sisters, and...well, snobs, and making it more like a tag than a micro-signature saturated with ego. On a small scale it’s the logo redefined, intertwining the evils of elitism with the tastefulness of a clean typeface. If you can afford it, the pieces from McNairy and Ervell are worth your money, but why not rock your own oversized monogram, and don’t just think boat bags or beach towels, throw it on something you wear everyday. Or create a mono-tag— just mix up letters to create tongue in cheek acronyms like WTF or LOL (as seen at Terrapin Stationers) for a real fuck you to the remaining WASP establishment.