Ecommerce Weekly Issue #19

Earlier this week, MediaPost announced that the marketing automation software market will reach $7.63 billion worldwide by 2025, according to a study by Research and Markets. Data like that should signal to shop owners that email automation is the absolute minimum that you should be doing to make more sales. So, this week, we are covering why email is king, along with 12 killer apps used with Shopify to increase sales and simple Instagram tips to ensure an authentic fan fanbase.

While email is more fruitful for B2C, social still does a lot of heavy lifting in terms of generating awareness, website visits, increased email subscribers and brand loyalty as consumers continue to engage with a company. Let’s say that you only have time and resources to use email or social media as your marketing strategy. Which one is best for your business? Jordan Kasteler has the answer!

This article presents 12 apps to increase sales in all sorts of ways. Neil Parker goes into apps related to referral programs, upselling and cross-selling, taking pre-orders, saving abandoned carts, and so much more. Best part, of course, is that they all work with Shopify.

Instagram takes SO much effort. Gaining a significant and authentic following requires posts, engagements, and interactions. But, all of this is meaningless unless you’re doing the absolute basics when it comes to hashtags. Be sure you’re doing these three things…

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