Walker clients recognized for outstanding customer initiatives

Adobe wins; EMC and Intel finalists in prestigious Voice Of The Customer Award

INDIANAPOLIS — Customer strategy consulting firm, Walker, announced three of their clients – Adobe, EMC, and Intel – were named finalists in the 2011 Forrester Research Voice Of The Customer Awards. Adobe was named one of three winners, and EMC and Intel were named in the 10 finalists. The Forrester Research Voice Of The Customer Awards recognize initiatives that enable companies to dramatically improve how they collect, interpret, and react to customer feedback.

"We're proud to see our clients receive recognition for excellence in customer strategies," Walker President Phil Bounsall said. "They clearly understand the importance the customer perspective has on their business."

There were 40 entries representing leading brands in financial services, healthcare, retail, technology, and travel submitted entries to this year's Voice Of The Customer Awards. Winners were judged across five categories: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.

"This year's nominees set a new bar for the scope, scale, and quality of voice of the customer programs," said Forrester Research Analyst, Andrew McInnes. "Compared to previous participants, they incorporate more customer data, influence more internal stakeholders, and deliver more value to their customers and their bottom lines. The best VoC programs this year drew a direct line from their VoC activities to their business results, earning themselves a permanent seat at the executive table."

About Walker

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.