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Keyword Rich Domain Redirects to Brand Name But How Will SEO Work For It?

If i have a keyword rich domain name, but i redirect it to a brand domain name, will doing seo for the keyword rich domain name be effective in showing up on google under that domain, for the keyword i do SEO for?

or does this cause a conflict for spiders/robots as soon as they realize the page they want to check out is getting redirected to another domain name?

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