Dennis Haarsager's rolling environmental scan for electronic media. "Somebody has to do something, and it's just incredibly pathetic that it has to be us." --Jerry Garcia "Wish I didn't know now what I didn't know then." --Bob Seger

Twitter @haarsager

Monday, 05 December 2005

Consumers like "ad-free," but won't pay for it

"Consumers adore radio and television shows presented 'commercial free!' -- as long as they do not have to pay for that privilege, advertising industry veteran Chuck Porter said on Wednesday. ...¶... Quality programming, on the other hand, is a more attractive incentive, Porter added. ¶ 'People are not buying HBO because it doesn't have ads, they are buying it because they want to watch the Sopranos,' he said, referring to the popular organized crime-family drama on the Time Warner Inc. ... TV network. 'It's about content.' ..." Link: Reuters. Thanks to David Brugger for the tip. --Dennis