MOTHER. CARS WITH PINK MUSTACHES ARE NOW DRIVING ALL AROUND ALBUQUERQUE. SOUNDS WACKY - BUT THE CITY HOPES THEY'LL HELP CURB THE DRUNK DRIVING PROBLEM. KOAT ACTION 7 NEWS REPORTER LAURA THOREN TELLS US ABOUT "LYFT" - THE NEW CAR SERVICE DEBUTING TONIGHT! A NEW CAR SERVICE CALLED "LYFT" IS NOW IN ALBUQUERQUE. AND BELIEVE ME - YOU WON'T MISS IT. IF YOU HAVE A SAFE VEHICLE AND A CLEAN RECORD YOU CAN ADORN "YOUR" CAR WITH SOME VERY INTERESTING FACIAL HAIR.... AND START PICKING UP FOLKS FOR CASH. now if you're a passenger in need of a ride it all starts here - on your phone. Download the lyft app ... NATS OF TYPING INPUT YOUR EMAIL AND PHONE NUMBER - AND GIVE THEM YOUR CREDIT CARD. THE "LYFT" APP KNOWS WHERE YOU ARE AND SENDS YOUR LOCATION TO A NEARBY DRIVER. ...so now that it's 7 pm and lyft has officially launched here in albuquerque -- i'm requesting a ride! Let's see how long it takes. NATS OF LAURA WAITING JUST 3 MINUTES LATER OUR DRIVER, DEREK BRYANT, SHOWED UP. NATS OF HELLO! HI! WELCOME! WE JUST TOOK ABOUT A 5 MINUTE RIDE AROUND THE BLOCK... AND OUR TOTAL WAS A LITTLE PRICEY - NINE BUCKS - CHARGED DIRECTLY TO OUR CREDIT CARD. BYE! MAYOR RICHARD BERRY TELLS ACTION 7 NEWS HE'S IS ON BOARD WITH LYFT, FOR TWO REASONS. Number 1 it is an opportunity for people to not drive if they've been drinking - so it would help with the DUI problem. It's also an entrepreneurial activity. They can use it as a second income. NO WORD ON HOW MANY LYFT DRIVERS THERE ARE IN ALBUQUERQUE ... IN A STATEMENT THE COMPANY SAYS: We are thrilled by the initial response... and look forward to seeing the community continue to grow. IN ALBUQUERQUE LAURA THOREN KOAT ACTION 7 NEWS. WE CALLED THE PUBLIC REGULATION COMMISSION, WHICH REGULATES TAXIS, TO ASK WHAT IT THOUGHT ABOUT THE NEW COMPETITION FOR CAB DRIVERS. WE DIDN'T GET A RESPONSE.