The National Payments Corporation of India (NPCI) today said customers using its RuPay payment gateway could transact at leading e-commerce merchants like IRCTC, LIC and Flipkart.

"RuPay e-Commerce has roped in the country's largest online merchants including IRCTC, Life Insurance Corporation (LIC), Flipkart, Snapdeal, bookmyshow.Com and Homeshop18," it said in a statement.

State Bank of India, one of the primary facilitators of the tie-up with Flipkart, said that transaction volumes would go up due to this, SBI Managing Director B Sriram said.

"Payments is a core area of focus for Flipkart. We are constantly looking for ways to expand and improve the payments experience on our site and this initiative with RuPay is an important step in that direction," Flipkart's Co-Founder and Chief Executive Sachin Bansal said.

NPCI's Managing Director and Chief Executive A P Hota said there are 30 million RuPay cards which could be used at all ATMs across the country, as well as 9.8 lakh point of sale terminals.