This is what competition gets you. It gets you a development studio, DICE, trying to convince you that they are making the best military first-person shooter of the year.

Today, they've made their latest pitch while uttering the word someone in their studio or in the EA marketing team cooks up the word—"Levolution"—in order to hype the game's destruction, weather and malleable levels...

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They're also trying to impress you with a long-term DLC commitment. They're saying that if you sign up for a $50 Premium subscription of post-release content, you'll get new content every week, including five expansion packs involving an escalating war between the U.S. and China...

Here's what Premium would get you, according to an EA press release:

Battlefield 4 Second Assault – Includes four fan-favorite Battlefield 3™ maps now re-imagined with the power of Frostbite™ 3. Available first on Xbox One.

Battlefield 4 China Rising – Players fight for dominance across the vast and majestic Chinese mainland. Available December 2013.