The color scheme that we are preliminarily aiming for from our last strategy meeting would be “metals” (some examples below for idea purposes only, but these are some of the metals we use). Please maintain the use of the D in our current logo.

Our Ideas and Additional Information:

Ideally I’m looking for something more dynamic. We want to remove the tag line: Flexible Bellows Solutions for Rigid Piping Applications. We’ve been using this power statement: Engineered for Confidence. Designed to Perform. The goal for a new logo is to come up with something more modern and dimensional in addition to more versatile/usable. What we have was respectfully poorly done – it has no straight lines and the drop shadow aspect has been a nightmare. The color is pretty dreary and tough to deviate from when needed. It’s also been tough to drop the tag line without using the full wordmark. Our “D” is trademarked – I’m unsure how any deviation plays into that (the squiggle in the D is intended to be a bellows). Our company president most likely NOT want to lose the use of the D. Ideally it would be cool to have the D be more like a brand/symbol mark, that could also be incorporated into the full wordmark....if that makes sense. Competitors who have used bellows in their design....examples only. Hoping we can do much better than these attached.

(Added on 2016-07-11 10:57):

The full company name is Duraflex...see image attached for current logo