Tourism actors

The Ministry of Employment and the Economy is responsible for setting the priorities of the Finnish tourism policy and it develops the sector in cooperation with other ministries and sectoral actors. It is also responsible for the coordination of the measures supporting tourism, drafting of tourism legislation and for tourism relations between nations.

The ministry takes part in the consideration of international tourism matters in the EU and the OECD and in other international cooperation bodies. Development of tourism is closely connected with regional policy, which is also the responsibility of the Ministry of Employment and the Economy. Tourism is a major industry, particularly in less developed areas in Eastern and Northern Finland.

Ministry develops tourism in close cooperation with actors in other administrative branches. The aim of the cross-administrative tourism working group (MiniMatka) is to exchange information on tourism more effectively and prepare tourism-related matters. The working group meets several times each year and it is one the bodies implementing Finland’s tourism strategy.

Visit Finland

Visit Finland is an expert agency responsible for promoting Finland as a tourist destination in international markets. Its main task is to promote Finnish tourism by means of marketing communications and, in particular, by promoting Finland as a tourist destination. Visit Finland and the tourism industry conduct joint product campaigns and arrange fact-finding visits for foreign travel operators and the media that support the promotion of Finland as an attractive destination. It acquires market information for the industry and promotes product development. Visit Finland is a unit of Finpro Ltd and receives its funding from the state budget.