Spotify finds crowded Indian music streaming market hard to crack

Even while Spotify is "very pleased with the (India) results", the world's leading music streaming service said there will be 'some' challenges in scaling its ad revenue in India. Spotify competes with Apple Music, YouTube Music, Gaana, JioSaavn etc., in India's crowded music streaming market.

Spotify hit 2 million-user mark since its launch in India around two months back (Reuters)