Kenya Airways’ Uplifting Mission

A desire to contribute to the continent’s sustainability mixes with a thirst to be No. 1.

When Kenya Airways started describing itself as “The Pride of Africa” following its public share offering in April 1996, it did not do so solely for marketing purposes but also to express a deeply held aspiration to contribute to the sustainable development of the continent.
“Africa has always been looked upon as the ‘dark continent’; nothing good comes out of Africa. As we came out of the ashes of East African Airways and the old [state-owned] Kenya ...