MONOLITH Announces Viral Release of 2009 Line Up

Buzzworthy indie festival MONOLITH presented by Esurance, happening September 12 and 13 at Colorado’s breathtaking Red Rocks Amphitheater, today announces plans to harness the power of social networking realms such as Facebook and Twitter to unveil its 2009 artist lineup. Over the next 12 business days, MONOLITH Facebook friends and Twitter followers will be the first to know which of their favorite bands will hit the stage during this year’s festival.

Not on Facebook or Twitter? That doesn’t concern MONOLITH much. MONOLITH first crashed into the unsuspecting U.S. festival landscape two years ago, when viral savvy organizers used the internet to collect the hottest young acts and their in-the-know fans to create a boutique, destination event that quickly became of mainstream interest. Three years later, with social networking chatter at an all time high and still climbing, MONOLITH Festival presented by Esurance again flexes its technical muscles with this groundbreaking viral unveiling.

“We’ve always taken a personal and creative approach to building MONOLITH,” explains festival Co-Owner Matt Fecher. “It’s just more fun that way.” But don’t underestimate the appeal to such an approach, especially among today’s indie hipsters. “We hope it creates a real sense of ownership within our community,” Co-Owner Josh Baker adds. That sense of ownership is authentic: much of the 2009 artist lineup was taken directly from online suggestions by the festival’s loyal followers via the festival’s Facebook group.

Beginning on Monday, May 18 MONOLITH will announce two or three bands confirmed to play over the 2-day event, with the full lineup of over 50 bands to be exposed by mid-June. Ticket information, including prices and on-sale dates, will also be announced then.

So, what are you waiting for? Make MONOLITH a Facebook Friend and become a MONOLITH Twitter follower and be the first to know!