The Internet of Things and Big Data – Both Looking for a Killer App

Despite the publicity given to Big Data and (to a lesser extent) the Internet of Things, their practical advantage has yet to be clarified. It’s difficult to think of them in terms of business continuity when they don’t influence the fortunes of an enterprise; unless you count the negative impact of money spent investigating them. A few companies cite gains in marketing effectiveness for example by analysing huge amounts of online data from customer interactions, but Big Data is not mainstream – or not yet. Similarly, the Internet of Things in which phones, PCs, cars, fridges and more are all web-enabled is a conversation starter rather than a reality. Things would change if either one acquired a killer app.