Monday, October 17, 2005

In her new book, "How to Run Your Business Like a Girl," Elizabeth Cogswell Baskin turns the idea of doing something "like a girl" on its head by exploring common female traits and how women entrepreneurs -- and all entrepreneurs -- can use them to their advantage when running a business.

In her interviews with women business owners she found that women tend to use three unique strengths more than their male counterparts: trusting their intuition, focusing on relationships, and putting more emphasis on life balance.

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ABOUT ME

When I authored "Escape From Corporate America!" published by the Conference Board in 2003, I had no idea the reaction to it would be so profound and overwhelming. My inbox was flooded with email messages from gifted women who could not say enough about their dissatisfaction at work. Apparently, I underestimated just how fed up women are with Corporate America. EFCA offers a comprehensive look at why women are leaving BIG companies for entrepreneurship. Hint: They want freedom, flexibility, recognition, more money, and opportunities to leave a legacy -- all the things they once thought they would find within corporations. Are you ready to ... "Escape From Corporate America?"