3 Reasons to Start Adding More Content to Your Small Business Website

Business owners tend to have mixed feelings about web content. On the one hand, they are acutely aware that adding more text, images, and video to their website and blog is a good way to attract search engine visits. But on the other hand, creating content can be difficult and time-consuming.

Like most other things in life that sometimes fit into the category of tiresome and tedious – for instance, working out or eating healthy foods – putting more content on your website is always a good idea. To help jumpstart your article and idea creation process, today we want to share three good reasons why.

Web content has always been the cornerstone of any search engine optimization campaign, but now it’s more important than ever. That’s because Google has started instituting contextual and semantic search models in the past couple of years. These work to “understand” individual web pages by looking across all the content that’s available, forming connections and groupings more naturally.

As we get farther and farther away from strict keyword-matching search formulas, it’s going to be important to have more content rather than less. This is your chance to get ahead of the game.

#2 Every New Page or Post Makes Your Website More Current

Along with relevant websites that have lots of related ideas, Google is also on the hunt for current, up-to-date pieces of information. At a minimum, it wants to see the site is constantly being updated and revised. That way, they can offer current and authoritative search results to its users.

The rapid growth of the web means that no one wants to come across a piece of information that might be outdated. With every new page or post, you add to your site, your content profile is updated and becomes easier for you to draw new visitors and.

#3 You Can Create Both Internal and Inbound Links With New Content

Links don’t work the same way they used to in old search engine optimization formulas, but they do still matter a great deal. The challenge for today’s marketers isn’t to get more links, but ones that originate from high-quality sources that are relevant to a specific industry. The easiest way to do that, of course, is by generating new content and promoting it through social media, email newsletters, etc.

Additionally, each new piece of content you add to your site can give and receive inbound links. These help Google to understand the context of your website, and lead visitors to your latest ideas.

When you put this trio of facts together, you come to an inescapable conclusion: web content is the fuel that makes your search engine optimization and inbound lead generation’s campaigns move forward. That’s going to be even truer going forward, given that Google is tweaking its algorithm to give content-heavy websites a big advantage.

Creating new content is a habit and a skill. The more you do it, the better you will get. Keep that in mind as you get to work bringing your content marketing plan to life!

Glenn Brooks is the founder of WebWize, Inc. WebWize has been providing web design, development, hosting, SEO and email services since 1994. Glenn graduated from SWTSU with a degree in Commercial Art and worked in the advertising, marketing and printing industries before starting WebWize.