The nation's largest abortion provider ranked number three in the ads displayed during a search for crisis pregnancy centers, the pro-life centers that help young women get the medical and economic assistance they need to help them keep their babies.

The ad shows the words "Crisis Pregnancy Center," followed by the URL "PlannedParenthood.org." "Learn about pregnancy care and your options," reads the descriptor text.

Planned Parenthood has been harshly critical of crisis pregnancy centers (CPCs), dedicating an entire webpage to attacking its pro-life competitors. “Deciding what to do about an unplanned pregnancy can be very difficult. It may be made even more difficult by so-called 'crisis pregnancy centers,'” Planned Parenthood writes. “These are fake clinics run by people who are anti-abortion.”

The abortion giant warns these centers “may not give you complete and correct information about all your options — abortion, adoption, and parenting.” It also states that CPCs “may try to frighten you with misleading films and pictures to keep you from choosing abortion,” and “may lie to you about the medical and emotional effects of abortion.”

It is unclear why the billion dollar organization, which performed 327,166 abortions in 2012, would want to be confused with the humble, often volunteer-led organizations that refuse to perform or refer women for terminations of pregnancy.

A spokesperson for Google did not respond to LifeSiteNews's question about whether the company considers the Planned Parenthood ad “deceptive,” or whether the case is comparable to the pro-life pregnancy center ads the company has reportedly blocked.

However, the head of at least one pro-life women's care center said he is fine with the ads.

“Regarding Planned Parenthood advertising under the search phrase ‘crisis pregnancy center,’ I say let them have it,” James Harden, the president and CEO of CompassCare Pregnancy Services in New York state, told LifeSiteNews. “They are buying space on the term, not necessarily on who they purport to be. They are not calling themselves anything other than Planned Parenthood.”

“Anyway, no woman looking for abortion is using that search phrase,” he added.