Advertising campaigns

In this section

Allows to find advertising campaigns by their main parameters: ID, referer1 or referer2.

ID

Searches for an advertising campaign by its ID.

Referer1 / referer2*

Finds advertising campaigns by the identifiers: referer1 and referer2.

Duration (days)

Finds advertising campaigns whose duration lies within the specified period. Advertising campaign duration is the amount of time
elapsed from the first hit till the last hit.

Sessions (total)

Finds advertising campaigns whose number of sessions lies within the specified range.

Visitors (total)

Finds advertising campaigns whose number of visitors lies within the specified range.

Period

If enabled, includes an additional
column in the report containing information for
the specified period.

Audience

Attentiveness

Specifies to find campaigns whose Attentiveness parameter lies within the specified range. The Attentiveness is the average of hits per session.

Visitors per day

Finds campaigns whose Visitors per day parameter lies within the specified range. Range of the Visitors per day values for matching. The Visitors per day is the average of visitors per day.

Financial

Costs

Range of the Costs values for matching. The Costs field allows storing the value spent for the advertising campaign.

Proceeds

Range of the Proceeds values for matching.
The Proceeds field accumulates all the monies for each event within
the advertising campaign. The field allows manual modification.

Profit

Range of the Profit values for matching.
The value of the Profit field is calculated as Proceeds less Costs
for each advertising campaign.

Efficiency (ROI)

Range of the Efficiency values. Efficiency, or ROI is calculated in the following way: (Profit / Costs) * 100%

Currency

The list allows to select the currency that the values will be displayed in.

* - These fields allow using Boolean expressions. You can get information on the syntax by clicking on the symbol "?" next to the
field. For exact matching searches using this field, mark the corresponding checkbox.

Click Set filter to activate the filter. To display all information, click Cancel.

The date the last hit (direct or on-return) was made under this adv. campaign.

Priority

The adv. campaign priority. This parameter is provided when creating the adv. campaign.

Today's sessions

Number of direct-hit and on-return* sessions for today.

Total sessions

Total number of direct-hit and on-return sessions.

Total today's events

Number of direct-hit and on-return sessions for today.

Total events

Number of events occurred during the period specified in the filter.

Selected

Number of records (adv. campaigns) selected from the database.

Checked

Number of marked records.

* - A return under the advertising campaign
implies situation when a visitor has made a direct hit under the advertising
campaign and returned to the site some time later, provided that they did not make any direct hits under other advertising campaign.

An advertising campaign is a set of conditions allowing to sort out a portion of the site visitor thread. All conditions are
equal in their strength. The following conditions are allowed.

The parameters referer1 and referer2 in the link to your site. An example of such a link is http://www.bitrixsoft.com/?referer1=bbc&referer2=news.

Search engines that provide visitors with links to browse your site.

Wildcards of referring pages

Wildcards of visitor-hit pages of your site

The following algorithm is used to select the advertising campaign.

Advertising campaigns are sorted out to match the visitor parameters.

The advertising campaign with the highest priority is selected to apply. If the priorities of the selected campaigns are equal, the campaign with the highest ID is selected.

In case a visitor with the parameters referer1 and referer2 is recognized and no advertising campaign matches these criteria, a new advertising campaign is created with the
supplied referer1 and referer2 as the identifiers.