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Existing Products New Products Existing Markets Market Penetration Product development New Markets Market Development Diversification What Growth Strategies are Tesco Using Tesco bids for Carrefour's Asian stores in hope to become grocery market leader in SINGAPORE

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Task Think about the products you have researched for Tesco identify which technique should be used to market them according to Ansoff- write them on the grid Identify the technique been used by Tesco- In another colour write these On your grid

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Evaluation Look at your grid Are the techniques been used by Tesco the same as those suggested by Ansoff? Yes-whyNo-Why not Are the Techniques been used successful? Why/not How do you know this? If not successful what technique would you recommend Tesco use and why

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Writing Up The Evaluation Look at your Ansoffs Grid For each product say:- What technique should be used according to Ansoff. What technique is been used by Tesco Is this the same, why If not what is been used and why Is the current technique been used successful. How do you know this (evidence(research)) If so why If not recommend which technique they should use and justify why this technique is better (Use Ansoff and Boston)

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Get 5 highlighters Circle where the name of the product is Have you explained What technique should be used according to Ansoff. (Pink) What technique is been used by Tesco (Green) Is this the same, why (Yellow) If not what is been used and why (Yellow) Is the current technique been used successful. How do you know this (evidence(research)) (Blue) If so why (Blue) If not recommend which technique they should use and justify why this technique is better (Use Ansoff and Boston (Orange) Does not have to be in this order so long as it is in the evaluation and makes sense Assessment of Your Work