“If you and I went and walked into a field at a field day and there were no signs, I think we would walk to each and every application where Revysol technology was used, because you would just see the difference,” said Kay. “So I would welcome farmers across the U.S. to take a look and see the difference that technology is going to bring to them on their farms.”

Kay said customers have been getting great new experiences with BASF because of changes over the past year that include more complete conversations and more choices for farmers.

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