NBC Has Seven of the 11 Highest-Indexed Shows Among $100,000+ Income Homes

Although it’s currently in its tenth season and its ratings prowess is far past its peak, ABC’s “Modern Family” is this season’s most upscale-skewing program among adults 18-49 in households that have a combined income of at least $100,000 — a premium target group for advertisers. It earned the top index of 151.6, according to National Audience Demographics data from Nielsen (a 100 represents an average concentration of those homes). Its season average adults 18-49 rating (thru Oct. 31) is 2.45, but in only those homes with $100K+ incomes, the rating is significantly higher: 3.72.

Critically-favored NBC comedy “The Good Place” earned the top upscale index among adults 18-49 with four or more years of college with a 154.8 (a 2.5 upscale-young adult rating versus a 1.6 rating with all adults 18-49).

NBC has seven of the top 11 programs with the highest indices for $100K+ incomes. ABC has the remaining four. ABC’s Live plus Same Day adults 18-49 average ranks fourth on Wednesday nights, but four out of five of its shows of that evening are in the top 14 indices; the lone exception is “American Housewife” (27th) but with still a decent 115.9 index.

ABC is the most upscale network with the top indices in each homes of $100K+ incomes (118.6) and 4+ years of college (117.9). NBC is close behind (118.0 index in 100K+ incomes; 114.1 index in 4+ years of college).

The entire series run for CW’s musical comedy “Crazy Ex-Girlfriend” has been plagued by anemic ratings but in its fourth (and final) season thus far (thru Nov. 2), it has TV’s third-best index among adults 18-49 with four or more years of college (142.8).

The most downscale program currently on the air is Fox’s musical drama “Star” with meager indices of 35.9 ($100K+ homes) and 54.1 (4+ years of college).

The following is a list of this season’s programs along with their respective adults 18-49 ratings and indices according to upscale audiences: