Google Launches Nexus 7, Play Books In Japan

The Google Nexus 7 recently made its debut in Japan, after trying to enter the European market.Japanese consumers can pick up the 16GB model of the device for the price of 19,800 yen or around $254. The Android 4.1 Jelly Bean tablet will also be available beginning October 2 in stores like Jonshin, Bic Camera, and Yodobashi Camera.

Along with the release of the 7-inch tablet, Google Play Books was also launched with content targeted at the new local audience.

According to Google CEO Eric Schmidt, the Japanese market currently has the largest number of Google Play installations worldwide. Moreover, the Japanese are known to make more purchases on mobile devices for up to 75% as compared to consumers in other parts of the world.

Google, however, is facing tough competition in the region against Apple. Amazon, however, is often disappointed with its sales in the country, but it is still preparing to launch its Kindle devices in said market. Then there is Kobo Touch, backed up by Rakuten. To an extent, Google likewise has to confront the issue of not being Japan’s number one search engine, a place occupied by Yahoo Japan.

To review, the specifications of the Google Nexus 7 are as follows: a 7-inch HD Back-lit IPS display with a 1280 x 800 pixel resolution, Corning Glass covering, a single 1.2MP front-facing camera, 1 GB of RAM, 8 or 16 GB of internal storage, a Quad-core Tegra 3 processor, a 4325 mAh battery, support for Wi-Fi and Bluetooth, a micro USB port, NFC, GPS, gyroscope, accelerometer, magnetometer, built-in speakers, physical volume controls, software keys on its interface, and a microphone. The device offers around 10 hours of usage and 300 hours of standby time. It has dimensions of 198.5 x 120 x 10.45 mm and weighs 340 grams. The tablet was launched in the United States back in July this year.

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