CPC and CPA Advertising Programs

How would you like to copy and paste a few pieces of code, upload it to a website or blog, and let companies send you money without any extra work? While it may sound too good to be true, millions of website and blog owners around the world do it every single day, and make hundreds of dollars, sometimes thousands, doing so.

Cost-per-click (CPC) and cost-per-action (CPA) advertising programs are increasing in popularity among small and large businesses alike. The businesses rely on websites and blogs to advertise their brand or product, and provide monetary compensation to the website owner for their help. Cost-per-click and cost-per-action advertising programs offer a win-win solution for businesses and website owners alike.

Make Money Online With CPA (Cost-Per-Click) Advertising Programs
When it comes to an easy way to make money online, it does not get much easier than installing cost-per-click (CPC) advertising programs on a blog or website. Cost-per-click advertising works just as it sounds. The website owner places the code on the website or blog, creating ads or links that are directly tied to the website. Every time a reader of the site clicks on one of the generated ads, the owner of the website earns money.

Some cost-per-click advertising programs, like Google Adsense, show ads that have fluctuating pay rates. Others will pay a flat fee per click, regardless of what ad was clicked.
One of the major benefits to utilizing CPC advertising on a website or blog is that the income is entirely passive. That is, beyond the initial installation of the code, there is no additional work needed by the website owner. He or she will continue to earn money with every click, long after the work has been completed.

To become involved with cost-per-click advertising programs, the website owner will have to register his or her site with the company offering the program. Some programs have an easy website qualification program, while others may be more difficult or require a certain number of visitors to the site before they will approve an application.

Each owner is given a unique tracking identification number to ensure credit for the clicks on their website. While site owners can participate in more than one cost-per-click campaign, it’s important to read the terms of service of each program to avoid any violations. Some programs have strict rules about how their cost-per-click ads may be used.

In addition, website owners must be careful to avoid clicking on advertisements that appear on their own website, even if the interest in the ad is genuine. Many CPC programs consider this to be “click fraud.” Participating in click fraud is grounds for revoking earnings, as well as being banned from ever participating in the program again.

Using CPA (Cost-Per-Action) Advertising to Monetize a Website or Blog
Cost-per-action advertising (CPA) is similar to cost-per-click campaigns, but they require a little more from the person reading the website. Instead of being paid anytime a reader clicks on an ad, the owner of the website is paid whenever the reader clicks on the ad and then completes an action.

Some of the actions that a reader may be required to complete include entering an email address, registering for a free trial of a product, or making a purchase. While these programs do require more from the reader for the site owner to earn money, they typically pay more than cost-per-click campaigns.

For example, many of the cost-per-action campaigns that require a reader to enter an email address can pay several dollars per email address entered. Other campaigns, such as those that require a purchase, can pay $20, $30, or more per action. While CPA advertising requires more of the reader for the website owner to earn, these programs can bring in more money than CPC programs over the long-term.

Choosing to participate in CPC or CPA programs, or both, is a great way to monetize a website or blog. Not only does it require little effort to begin making money online, it continues to generate revenue over the long-term. While earnings may be a bit unpredictable from month-to-month, both cost-per-click programs and cost-per-action programs are considered to be a stable form of online income for website owners.