GlaxoSmithKline (GSK) leveraged its sponsorship of the London 2012 Summer Olympics to boost employee engagement with a series of Olympics-themed programs under the Team GSK banner. GSK at the Olympics GSK was the Official Provider of Laboratory Services for anti-doping at London 2012 and played a critical role in delivering the cleanest games by bringing science to the games. GSK ensured that every single m ...

By Jeremy Sice, CEO, MSLGROUP London I’d be lying if I said it had been easy, but I’m excited to announce that MSL London, SAS and Capital MSL have moved in together. That’s 200 people, with a fascinating mix of skills, in one West End office. The SAS & Capital MSL brands remain, but together we will be MSLGROUP London. Why is it so important? Because all our clients need more diverse skills, more joine ...

By Dean Parker, Digital Consultant, SAS London The Social Media Effect While social media continue to have a profound effect on the way we are able to connect and share with people outside the office, many organisations have been slow to recognise the value they can bring to the workplace. This results in continued inefficiencies as well as missed opportunities to improve innovation, productivity and engage ...

By Frances Cavanagh, Consultant at SAS London We spend a lot of time talking to employers about their plans to attract emerging talent. And if our conversations over the past year or so have made one thing clear, it is that young talent is the new frontier. Our years of work with school students and graduates mean we have a wealth of tangible insights into the minds of emerging job seekers, and we are getti ...

Digital media and marketing are being viewed as the future growth engines for corporates, but many are still confused about how to formulate their digital strategies. At a breakfast briefing conducted by MSLGROUP 's EMEA agency SAS in London, key executives from diverse organisations congregated to outline their key issues, capture the big picture and learn about how to use digital to build trust and reputa ...

Our London-based agency SAS has bagged an award at the UK Graduate Recruitment Social Media Conference & Awards held recently. The Unilever's Graduate campaign was unanimously awarded the 'Best use of video in a graduate recruitment campaign' for the introductory animation on the new Careers site. ‘Learn Business Fast’ Unilever wanted to address the perennial issue of attracting top graduate candidates ...

--by Kevin Keohane, global practice leader for Brand and Talent, and Leslie Rogers, head of insight and knowledge Are you making the most of your "most valuable asset"? After concerns about economic recovery and the availability of credit, can you guess what top CEOs said was their biggest growth barrier, according to the 2010 Economist Intelligence Unit’s Companies at a Crossroads report? You might be surp ...