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Panache adds 'advanced casual' clothing line

BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.

"It's not a commuter line," said the company's design and marketing manager, Corey Moxon, who nevertheless has commuted to work in pieces from the new Move line. "It's not really a mountain bike line, either," he said. Moxon then mentioned that he raced in Boulder's Wednesday afternoon short track races in the Move shorts this week.

Panache is calling the Move line "advanced casual." It is designed for active cyclists who need something to wear between sessions in traditional close-fitting cycling garb. That time might include working at the computer as well as short bike rides to get coffee or lunch; it also might include hanging out before or after a race.

The line currently includes two items: a Button-Up Shirt and Button-Fly Shorts. The company will introduce several more items in the Move line at Interbike this fall.

The first two items are made with technical fabrics and features. The shorts are made with four-way stretch polyester that is water resistant. They do not include a chamois, but do include a rear pocket big enough to hold a water bottle, as well as a zippered rear pocket. The metal fly buttons are attached with grosgrain ribbon. The short sleeve shirt is made with a stretchy, breathable polyester and has one rear pocket. A horizontal band across the chest and banding on the sleeve cuffs subtly recall a retro cycling jersey.

The Move line represents Panache's refocus on selling into the dealer market, after several years of growth providing custom gear to teams and other organizations. The company recently added three independent sales reps.