21 Mar 2018

Smart speakers will fuel the next wave of music consumption and market growth, says new BPI & ERA joint report.

Smart speaker household penetration is rising rapidly and is set to surge.

Users of the voice-activated technology consume more music.

Adoption of this technology will encourage shared listening and a possible shift away from radio towards on-demand streaming.

Streaming subscriptions will be boosted, along with new opportunities to sell physical formats.

A new report produced jointly for record labels body, the BPI, and ERA – the Entertainment Retailers Association – examines the exciting potential of voice-controlled smart speakers to transform how fans engage with music.

It considers how this new AI-driven technology is sparking the next wave of music consumption, fuelling further growth in streaming and subscriptions whilst also establishing a new e-commerce platform for sales of physical product.