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New solutions are emerging that help connect searchers with content, but established principles also need to be followed. "In the past, users might go to a company's home page and look for information, but now, they are asking questions like what time a store in a particular location is open," noted Erin Jaeger, director of product marketing at Yext. Ideally, onsite search should be integrated with enterprise systems that also help pro­vide as complete a picture of the user as possible.

How to Create a Single Source of Truth: A Guide for Business Transformation

Who would have predicted that by 2018, more than 3 million workers globally will be supervised by a “robo-boss”? At least, that’s the way things are trending according to Gartner’s report “Top Strategic Predictions for 2017 and Beyond: Surviving the Storm Winds of Digital Disruption.” Change in every direction is affecting businesses faster than ever before, but this is especially true in terms of new technologies. Creating a single source of truth can help with business transformation.