More Organic Search Traffic

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Improve both your top line and bottom line through traffic growth, advertising efficiency, and better conversion rates

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Any migration of your website risks a dangerous reset of your hard-won SEO and page rank. That risk multiplies when you leverage modern JavaScript frameworks like React, Vue, and Angular.

These JavaScript heavy frameworks enable amazing user experiences like Progressive Web Apps (PWAs) but unfortunately, search engines and crawlers from Google, Bing, Instagram, Twitter, Facebook, Pinterest, and countless others, can’t read any of your SEO optimized content when rendered by JavaScript. In addition, because JavaScript execution now blocks page rendering it can actually slow down the first load of your page.

The result is that a migration to React may actually hurt your bottom line as you lose organic traffic due to lost SEO rank and decreased conversions due to longer page load time. Server-Side Rendering (SSR) solves both issues by pre-rendering your pages into HTML on the server before it gets to the browser or search engine. This way users get fast loading pages and search engines get page content they can understand.

Adding and supporting SSR in a React application has been painful:

Most React tools (like create-react-app) are not configured for server-side rendering

Adding SSR to an existing React application often involves a painful re-architecture of the app and module dependencies to make sure SSR doesn’t break

Implementing fast and scalable SSR for an enterprise site requires a significant infrastructure investment in building out and maintaining a cluster of Node.js servers

Modern sites that do use SSR most often are so-called “static sites”, because these already have “build step” that render out every single site page before the site is deployed. However, for a highly dynamic enterprise site replicating that setup is unworkable or would result in impossibly long build times for developers.

Moovweb’s Server Side Rendering is built specifically for the needs of enterprise eCommerce sites:

No changes needed to your existing React app

No servers or infrastructure manage

No delays or impact to deploy times or developer workflow thanks to dynamic, on the fly rendering

Includes an Accelerated Mobile Pages (AMP) pipeline that can convert your pages to Google’s important new mobile format

Built to handle the complexity of enterprise eCommerce sites

Proven scalability for top tier eCommerce sites

Includes a built-in CDN (or works with your current CDN) so that responses are cached and served as fast as possible to search engines and users