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Nikon Australia is pleased to announce the development of its original EXPEED digital image-processing concept, which will be employed in the design of all future Nikon digital SLR and COOLPIX cameras.Press Release

As Nikon’s new digital image-processing concept – featuring the core ideas of our image creation and processing – EXPEED incorporates the optimized know how and technologies we have accumulated throughout our long history and in the course of our transition from film to digital cameras (starting with the D1). It is a system that embodies Nikon’s intense passion for digital images.

Unlike image-processing engines or systems, EXPEED does not deal with specific parts or features rather, it refers to Nikon’s original comprehensive concept of digital image processing. And as a system to realize it, it will be applied to all future Nikon digital cameras, including both SLRs and COOLPIX compact models.

Using EXPEED as a foundation, image-processing engines/systems are optimized for each particular model, specific user characteristics and a range of applications – so that EXPEED plays a major role in Nikon’s digital image-processing technology, and is applied to every operation conducted by the image-processing engine.