Where better to splurge on luxury goods than in the privacy of your own browser window?

This retailer wanted to increase organic search engine traffic, but only from qualified visitors. Ultimately, they needed to drive more sales through their website in order to increase their conversion. Our goal: to build traffic for search terms consistent with the retailer’s designer branded inventory.

Tactics:

-Content recommendations and optimization

-Identify strongest traffic-driving product brands

-Prioritize search engine optimization (SEO) efforts around those brands, for on-site, off-site and content building efforts

-Title tag and URL structure optimization to work in conjunction with link-building strategy