Haute Event: Jaguar XJ Launch

Pat La Freida Meats hosted the Dipped In Platinum: Summer Barbecue showcasing the all-new Jaguar XJ at The Estate in Sag Harbor, N.Y. Hamptonites and VIPs including Eugene Remm, Linda and Jeffrey Chodorow, Caroline Hirsch, Andrew Fox, Ron Berger and Albert, Joey and Ricky Braha were treated to an exclusive first look at the Jaguar XJ while test driving the vehicles on a scenic Hamptons route. After the Ride & Drive, guests enjoyed an afternoon barbecue by Chef Franklin Becker of Abe & Arthur’s Restaurant with food catered by Pat La Freida meats and sipped Absolut cocktails. One of the most highly anticipated new luxury products to hit the market in 2010, the all-new XJ reflects a clarity of vision that defies preconceptions and transforms the idea of a luxury sedan. It is a blend of stunning design, intuitive technology and innovative thinking that delivers a remarkable driving experience. A contemporary luxury car that is beautiful, exhilarating and sustainable. To launch the Jaguar XJ, Jaguar has created a program called City Takeover, where its all about bringing deep experiences and engagements with the brand in three major markets: New York City, Los Angeles and South Florida. For more information on the Jaguar XJ, go to www.jaguar.com.