A touch of Ferrari at the Apple Worldwide Developers Conference

There’s a touch of Ferrari at the Apple Worldwide Developers Conference, which got underway today and runs to 6 June, in San Francisco, California. In fact, on display at the Moscone Convention Centre is a Ferrari FF equipped with CarPlay, the smarter, safer and more fun way to use iPhone in the car. As revealed at the Geneva Motor Show back in March, the Maranello marque’s four-seater, four wheel drive car is the first in the world to offer customers CarPlay and the first cars fitted with this system are due for delivery in the coming weeks.

The FF with CarPlay is attracting the attention of app developers from around the world who were thrilled to be some of the first to see CarPlay integration.