With any SEO Strategy in Bendigo, new customers are always eager to start with the layout first. And we always need to stop them long before they get too far ahead of themselves given that it is one of the last steps. But, once we have set the SEO foundation for your SEO Strategy, we open the floodgates and are swamped by the amount of ideas for images, color scheme, and so many areas which many people just simply don’t comprehend has both the visual, aesthetic level, and the SEO level. Because in truth, the visual element of your page are important to your SEO Strategy because if done correctly, your parts will create the perfect ‘user experience’. This means making your page not just look good, but feel simple to use, and most importantly, easy to connect to by customer in Bendigo and by search Engines. With that in mind, let’s have a quick look through a few areas specifically that have this dual visual/SEO element.

Navigation:

A website that is quick and easy to navigate leads to happy Bendigo users and a happy search engine. This is a matter of basic housekeeping; if your site is cluttered or too convoluted, then virtually nothing can be found and you will have people losing interest and unable to find your quality content. This is the same consideration with your SEO Strategy, a chaotic design will make it harder for your keywords and SEO driven content to be discovered and given to potential users in Bendigo.

Advertising:

Advertising is often a necessary component of most sites, whether it is for external or internal reasons. However, it is very important to strike a balance between these ads and the actual content in your SEO Strategy. There is nothing more destructive to a user’s experience of a website than interfering advertising. Therefore you need to take into consideration how best to strike this balance between a sleek and user-friendly design and your advertising goal.

Interaction:

The ways in which a user can connect with your site will change a variety of factors. Therefore there is a general benefit to using techniques such as mouse-overs to gain more benefits. This is an area that allows the blending of quality graphics and alt text in order to present more details and hit more keyword potential while not endangering a beautiful design. It indicates that you can add the extra item descriptions or advertise your sales and other calls to action (CTAs) while boosting the potential of your website for Search Engine Indexing.

Mobile focus:

Always remember to make sure that your website has been mobile optimised for a variety of mobile operating systems (OS), including Apple, Android and Windows. The Google Hummingbird update introduction placed direct repercussions and considerations upon focusing on a mobile-friendly design or responsive design. So you have to consider how your website is viewed on the typical Smartphone, Tablet or other mobile device. This is an element that continues to be an unfolding game-changer so by allowing for the best view on mobile devices you can take advantage of the changes made by Google Hummingbird, while permitting mobile users a more tailored experience. It doesn’t need to be perfect, but as long as there has been a sensible consideration for the mobile market you can observe the benefits for your SEO Strategy with this process.

It’s all about trying to maintain the balance between the SEO needs and your visual and business-oriented needs to help your SEO Strategy. This can be a complicated process, but by considering the implications of your actions in respect to both areas you can stay successful. Once you can understand these theories, it is essential to make sure that all your content production and SEO focus is upon your correct target audience in Bendigo.

As the CEO of Internet Marketing Experts Bendigo, I recognize the struggles that many people have when starting off with their SEO Strategy in Bendigo. I actually ran a small company for a lot of years and had to understand SEO from scratch and by a lot of trial and error. So bear in mind to start off solid and use the info that you know. Once you have built that base, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a chat to an SEO professional, call Internet Marketing Experts Bendigo on 1300 595 013 or visit, www.internetmarketingexpertsBendigo.com.au