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Pitchford opens at the checkpoint, Borderlands '3 million units of the game '

DICE 2010: Studio President talks success "looter shooter," sets out the philosophy and the distribution of profits, which helped his company to sell 25 million games worth $ 500 million.

Las Vegas - the last day of DICE Summit hosts, the vast majority of participants still not recovered from the previous night 13 Interactive Achievements Awards . Nevertheless, at the tender hour of 10 am (by the standards of Vegas), Red Rock Casino 's Summerlin Ballroom again next opportunity for the presentation from Randy Pitchford, President of the borderland developer Gearbox Software.

Gearbox president Randy Pitchford.

To kick things off, Pitchford gave a little biography, discussing his time as a guide, Universal Studios and a professional magician, studying law in Los Angeles. Currently in suburban Dallas, Pitchford tossed Faculty of Law and moved to continue to make video games. To prove his creditors player, he has demonstrated his Xbox Live Gamerscore, which is almost 89000 points.

Since Half-Life to borderlands

Opposing Force was a hit for CPR and won the Interactive Award achievements. By the time the game is made, the labor costs of the company 'has risen to 13, and further success with the extension package Half-Life: Blue Shift and Half-Life: Decay. (The studio also contributed to the development of PC shooter phenomenon Counter-Strike.)

Borderland went from being marked for death analysts' "3 million units of the game."

When the NPD Group \\ 'S 2009 U.S. sales numbers are, the borderland has become a leader on the new IP in the U.S.. "Once again, we 'now, looking at the game 3 million units," announced Pitchford. It was unclear whether he was referring to the life of sales to date the game - which sell at least 2 million units worldwide as of December - Or potential sales of life in the game. CAT reps had not responded to requests for clarification as of press time.

PPC also has success with the game "s two expansions critics Zombie Island of Dr. Ned and calmly got Mad Moxxi 's Riot . However, Pitchford promised next expansion, the upcoming Borderlands: The Secret Armoury General Knoxx, will be more than the two previous extensions combined . He also said that the movement Spinal tap Jan-logic, the expansion will increase the maximum level to 11 instead of 10-level bump common to role-playing expansion. (GameSpot preliminary Secret Armoury General Knoxx this week. )

BOX S 'PHILOSOPHY With the success of the borderland ', CAT is currently sold 25 million games, which raised $ 500 million since its inception. Its large bank account, the PPC itself is expanding. The company has gone from occupying half floors in Plano, Texas, office building with three floors full, including the attic.

Pitchford then went on to explain CAT 's corporate philosophy. First, the company is going to entertain people - both among the general public and themselves. "I want to make sure that everything we do in our studio, we want to do," he explained.

In the studio, Gearbox has three objectives: 1. Be creative: "Be inventors and problem solving," as Pitchford said. 2. Happiness: a harmonious workplace is key, so PPC is "3D policy" in hiring - "No drama, not Dick, no shower bags." 3. Make Money: The game development business, so the profit is a key factor. Pitchford said the big problem is that often creativity and the money value of happiness. It 's important to always think about money as it can help other two goals.

As Pitchford, with the major studios that "the mission is struggling with what he calls" artist 's dilemma. "He said that as artists, creative minds at Gearbox can visualize perfection is very clear, but they do - or anyone - never do can be perfect.

He asked the audience, "So the question is, when you stop [going for perfection], how imperfect is good enough" "He looked at the example of" Mona Lisa ", which is considered one of the greatest works of Western civilization . "This ISN 't perfect."

As a former programmer, Pitchford uses math to look at the world, and believes "Perfection of an asymptote." Asymptote lines, forms a curve approaches but never touches to zero, and continues indefinitely.

After the demonstration, the asymptote of the curve in the abstract, it shows the asymptote of the curve PPC sees it: the curve between the quality of the game against the money. Crooked won 't touch perfection, but he will continue to cost the developer money as long as they can work on it.

\\ "So where is the sweet spot?" When we stop [working on the game]? "It 's the dilemma facing us," explained Pitchford. He then went on to show how much time shifts and accelerates the schedule of expenditure. This issue brings up the obvious - and shameful - example.

\\ "Now, this is where I could talk about Duke Nukem [Forever], but I 'm not going to," Pitchford said. "I owe George Broussardmy career, so I do not want to say anything bad. I just want to make it clear to all the journalists there."

EXCHANGE Loot

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\\ "Pitchford opens at the checkpoint, Borderlands '3 million units of the game ' \\ "Was posted on the Tor Thorsen on Fri, February 19 2010 16:52:49 -0800