Pizza Marzano, a restaurant whose choice to use “French Concession” in their promo material caused an outrage amongst patriotic netizens, was fined by Shanghai Industrial and Commercial Administration (SICA). SICA said that Pizza Marzano had “hurt the feelings of Chinese people”, an often heard phrase which has once again kicked up a flurry of discussion on Weibo and Twitter.“Hurting the feelings of Chinese people” is frequently used diplomatic language used by the Chinese government. According to the statistics, this term has been used over one hundred times since 1949.Some of the Chinese netizen reactions on Pizza Marzano’s fine so far:

K_CIPHER: Without the concessions, what other Shanghainese culture can you point at over the last hundred years? (没有了租界文化，百年看上海，看神马？)@上海石敢当：Fuck, isn’t this term “hurting the feelings of Chinese people” spoken by the Foreign Ministry? How does the Industrial and Commercial Administration learn that? (卧槽、伤害了中国人民的感情这词不是外交部说的吗？怎么工商局也学去了？？)@克劳睿丝: Shanghai people’s feelings are not so vulnerable.（上海人民表示感情没有那么脆弱）@superbasscn: Chinese people’s feelings became shot to tatters a long time ago, it doesn’t matter if they’re hurt again. (中国人民的感情早就千苍百孔了再伤害一下没所谓)@Bing_Jie: Ha ha, fragile Chinese people. (哈哈哈哈，脆落的中国人民)@jiezitui: Just found out, you can actually put a price on Chinese people’s feelings. (才知道，中国人民感情原来可以计价的.)@ibm619: Hurt your mother, you nutcase! Don’t you use “French Concession” when you advertise Huaihai Road, Fuxing Road and Urumqi Road? (伤你老母，脑子有病，你宣传淮海路乌鲁木齐路复兴路时说的不是法租界吗)@houwenzhuo: The police and SICA rely on fines to stay alive. (警察和工商靠罚款活着的)@hnjhj: It’s obviously already the Communist Party Concession. (明明已经是党租界了)@Yslian: The feelings of the Heavenly People sure are worth a lot of money. (天朝人民的感情好值钱啊)@gloriawang2002: Then is this money from the fine to be shared amongst the Chinese people? (那这钱是不是中国人民平分啊)@uponsnow: Hurt the feelings of the Chinese people, perhaps. But definitely not the feelings of Shanghainese. (伤害中国人感情，有可能，伤害上海人感情，没有的事.)@weilailai: Definitely brain damage. This is like an illegitimate child openly declaring themselves to be the product of rape. (的确脑残，这和一个私生子公然宣称自己是被强奸的产物一样)