Storefront Beautification Program

The City of Santa Cruz Economic Development Department provides funding to help local business and property owners spruce up their storefronts and improve the appearance of the city’s retail districts.

Commercial Signage: Provides up to $5,000 towards the addition or improvement of commercial signage only.

Application windows are between March 1 – 31 and September 1 – 30.

These grants can allow business owners to attract customers to their business, build their brand identity, increase visibility, improve the pedestrian experience, remove barriers to accessibility, and become compliant with local codes.