Poptent (www.poptent.com),
the global leader in crowdsourced video production, today announced that
it has hired Charles “Sandy” Dondici as the company’s first Chief
Technology Officer. His appointment is effective immediately.

Poptent also announced that it has paid out $7 million in cash to
Poptent members for completed brand and agency video assignments.
Poptent crossed the $1 million payout threshold in late 2010 and the $5
million mark in mid-2012, providing an additional measure of its
continued growth. Poptent’s community of talented independent filmmakers
has expanded to more than 55,000 members in 140 countries.

Dondici comes to Poptent from PointRoll, where he served concurrently as
Chief Operating Officer and Chief Technology Officer for the company
that powers more than 55% of all rich media campaigns online, serving
more than 450 billion impressions for two-thirds of the Fortune 500
brands. Prior to PointRoll, now a wholly owned subsidiary of Gannett &
Co., Dondici held leadership roles with a variety of technology and
software organizations, including Traiana, Inc. and Siebel Systems,
where he served as director of the firm’s Global Competency Practices
unit.

“Sandy Dondici brings Poptent a strong breadth of technology and
operational leadership that will be of great benefit to our growing
roster of global brands and agencies, as well as our online community of
more than 55,000 independent filmmakers worldwide,” said Neil Perry,
Poptent president. “We look forward to working with Sandy, as his proven
background in serving Fortune 500 clients will strengthen Poptent’s
ability to provide a world-class video production platform for our
filmmakers, clients and partners.”

“I have been watching Poptent for some time and am thrilled to be
joining the team to strengthen its platform and to develop complementary
software and products to serve the fast-growing demand for high-quality
online and offline video,” said Dondici. “At the same time, I look
forward to working with Poptent’s community team to provide technologies
and services that further enable its powerful network of independent
filmmakers to produce great work for brands, agencies, and other
organizations worldwide.”

About Poptent

Poptent (www.poptent.com)
is the global leader in crowdsourced video production, connecting top
brands with more than 55,000 talented independent filmmakers to deliver
outstanding video for every channel. Poptent provides the strategic
advice, tools and services to go from creative brief to final cut and
from placement to proven ROI. Poptent provides its community of
filmmakers the opportunity to work on assignments for the world’s
biggest brands. Serving both brands and agencies, Poptent’s principal
offices are in Southern California and suburban Philadelphia, with
regional sales offices in New York, Chicago, and other key US markets.
The company also opened an office in Sao Paulo, Brazil, in mid-2011.

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