Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment?
With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes.
Super Bowl Advertising Rates, 2005-2014
It is significant that … [Read more...]

Beyond Social Media Show, Episode 64
BL and David discuss the Minnesota Vikings public relations disaster in the wake of their mishandling of the Adrian Peterson indictment; the adoption of body cameras by the Minneapolis Police Department, and the uses of GoPro for people and pets. NOTE: YouTube stopped recording this episode after 18 minutes, so we apologize for the … [Read more...]

During episode 43 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss the Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine's historically-inaccurate cover; Richard Branson's search for his inspiration for Virgin Galactic; IKEA's popup store on a train; Fabrege's egg hunt; Minnesota Vikings content … [Read more...]