I am sitting at Social Medial Residency at Social Media Week at Mayo Clinic. In the last 3-4 years, I experienced the power of various social media/networking platforms (Facebook, Twitter, Linkedin, Yammer, Google+, etc.) both for my personal and professional life. It is not just about traditional marketing and communication. It is an new way for people to connect. Beyond push and shout (traditional), invite and pull (digital), the social platform is new paradigm shift for how to grow (social). These tools is not just how we connect, it is about why we connect.