“Over time, Google has continued to make more data available to help advertisers get smarter about their business,” Jason says in his article. “I think this is one of the best attempts yet, with so much direct data where competitors are identified by name. With this data, you can really help benchmark your own performance.”

As Senior Vice President of Digital Marketing at Brandmuscle, Jason leads digital client delivery, thought leadership and platform development for the company. With more than 17 years of experience leading world-class teams in the execution of digital and marketing strategies at both the national and local levels, Jason has delivered significant results for clients in the financial services, retail, healthcare, franchise and hospitality induustries. Connect with Jason here.