Commercial Insight Manager

King's Cross, Central London

Posted: 09/05/2018

Closes: 08/06/2018

Hours:Full time

Contract:Permanent

About the Guardian News & Media

Here at the Guardian, we believe the open exchange of information, ideas and opinions has the power to change the world for the better. Our independent journalism holds power to account across the globe and brings information that's suppressed into the public domain.

We are at a fascinating juncture in our history. Our audience has never been larger; our journalism never more successful; our brand never stronger.

Yet the economics of the news business are incredibly volatile with large digital platforms eroding the ad market for quality publishing.

As we re-orientate to focus on reader revenues in this period of unprecedented change, the relationships we build with key trading partners will be core to our success.

The role is based in our head office in Kings Cross.

About the team

The Research & Insight team manages and delivers the research and insights necessary for The Guardian to achieve their relationship strategy. We’re accountable for the quality and value of Guardian News Media's research as we apply a cohesive reader research strategy to support our Journalism, Commercial, and Reader Revenues teams. We work closely with senior stakeholders across the org while collaborating with commercial, editorial, marketing, membership, finance, tech, and product teams.

We’re a diverse team of researchers and analysts who care about - and are actively engaged in - The Guardian’s mission. We laugh a lot and genuinely appreciate one another.

Employing data and insight to support the long term commercial strategic goals of the Guardian while supporting the tactical target-driven quarterly ad revenue cycle.

To manage a team of commercial insight researchers (who tend to operate in the more traditional media planning world of TGI, Touchpoints and Comscore but who will increasingly have web analytics skills) who will responsible for providing insight to be used in pitches, proposals and presentations and the general winning of ad business.

To ensure that the tactical insight provided to the ad sales team not only draws on the traditional media planning tools of TGI, Touchpoints, comScore, etc., but also draws on the wealth of programmatic data that the Guardian has at its fingertips.

To work closely with the Commercial Insight team in developing a performance framework for sales teams.

To build upon the considerable wealth of ad effectiveness normative data that the Guardian has established over the last ten years and focus on the measurement of outcomes, actions and ROI of both display and content advertising.

To develop data-driven commercial narratives for the Guardian's three priority commercial areas over the next year: online video, branded content, and data.

Establish a calendar of thought-leadership data and research projects that can be used to support our ongoing commercial narrative and trade marketing calendar throughout the year.

To represent the Guardian at various industry trade research groups and technical committees - e.g. the IAB research council, Newsworks research group.

Working in an organisation committed to driving self-service of data tools.

People management

Stakeholder management (to a senior level)

Analytics knowledge (Google Analytics/SQL)

Experienced of working in a fast paced environment

3-5 years’ experience in media agency or media brand

Diversity and Inclusion

We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to ​career development opportunities, their voices are heard and can contribute to our future.

Guardian News & Media (GNM) publishes theguardian.com, one of the largest English-speaking quality newspaper websites in the world. Since launching US and Australian digital editions in 2011 and 2013 respectively, traffic from outside of the UK now represents over two-thirds of the Guardian's total digital audience.

In the UK, GNM publishes the Guardian newspaper six days a week, first published in 1821, and the world's oldest Sunday newspaper, The Observer.

GNM is the core business of Guardian Media Group (GMG), whose sole shareholder is The Scott Trust Ltd. The core purpose of The Scott Trust is to secure the financial and editorial independence of the Guardian in perpetuity.

Every person - and every organisation - is unique. We all have different goals at work. At Guardian Jobs, we bring together like-minded job seekers and employers to create a happier world of work for everyone.