Knowledge Base Articles

Promotional desk and office items are said to be the fourth-largest product category in the promotional products industry.
Promotional items for desk and office use are in demand because they offer substantial logo exposure.
Consider
the prescription and note pads that pharmaceuticals salesmen leave at
doctors' offices. Some of these promotional items will find their way to
receptionists' desks. Others will be used by doctors themselves.
Imagine the number of people who walk in and out of clinics daily and
see these promotional items.
Another reason promotional items are a
big hit in offices is that many of us spend a big part of our day in
the workplace. The average worker spends at least 45 hours a week in the
office. At his workstation, there's a logo-imprinted notepad, a
ballpoint pen, a mug, and a photo frame. Imagine the number of
co-workers this person has-those he works with directly as well as those
who pass by his statio

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

Buying a particular variety of keyring at wholesale rates is one
way of reducing the cost involved in your marketing campaign. Keyrings
make excellent promotional gift items as they are used by almost all
individuals in their every day lives. Whenever they lock or unlock
anything they will look at your company's name printed on them. This
will embed your company's name in the memories of the users. Whenever
they need the products or services provided by your company, they will
be reminded of the company whose name they look at every day. They will
also recommend you to others among their family, friends and colleagues.
In
this way a keyring bought wholesale at affordable rates will propagate
your company's brand name among a large target customer base. This kind
of indirect marketing is not possible with any other medium of
advertising. Most wholesalers of these simple yet effective gift items
offer advice which helps you in choosing the right

Promotional bags have given businesses an affordable option for
building up their brand to potential customers. With conventional
advertising, you would need to allocate a considerable amount of money
to achieve your goal of increasing publicity. In reality, however,
advertising on newspapers or the television can only provide you with
limited exposure. For a minimal investment, bags can bring about optimum
results in a short period of time. However, you need to bear in mind
the following factors to ensure success.
Before everything else,
you should first determine your intended recipients. Promotional
products are effective when given out to the appropriate customer. Check
to be sure that the bag you have in mind will match the age,
occupation, sex, or location of the customer. You cannot hand out a
shoulder bag intended for a lady to a man and vice versa. The best thing
to do is look for something that is generic to both man and woman.

A popular saying goes around in China, "Everything in China is
negotiable." Shopping, selling and buying seem like games that are
played between buyers and sellers on the street stores, vendors or in
the wholesale markets. However, as a rule of thumb, don't bargain at
large department stores, corporate chains as the prices are fixed, and
the sales persons don't have the right to modify them. In the market,
everyone is out there to make money, and you have to learn the rules so
as not to get something that would throw you into deep regret.
1.
Opening with some basic Chinese sentences. Don't worry that it would
throw you into a headache Chinese conversation. A few opening up
sentences like Ni hao(Hello), Duo shao qian(How much) can put a smile on
the face of the sales person and cultivate the relationship.
2.
Bring a calculator with you if your Chinese is not effluent enough to
carry out a conversation. Do not always think that you can c