CPR

C.P.R.

By Paige Nienaber

CPR Promotional Check-Up - May 6, 2011

May 6, 2011

Festival Swag

My mom was a Wet Wipe Nazi. I didn't get it until I became a dad.

One of the stations has a wing event coming up. Pretty much the messiest of the Messy Foods Group. Did you know that you could get logoed wet wipes? Did you know that you could get them with codes also on them? So, maybe do six runs of wipes with six codes, mix them all together and hand them out at a festival and watch the Loyal Listener bounceback.

Future Olin Mills Photogs On Your Street Team

You really want to constantly update pics from the streets this summer. The kids should never go out without:

Letting the announcer know where they're going.

Doing a vibe call.

Bringing back pics.

Dave Ryan did Boat Patrol last summer at KDWB. It was an exercise in Rocket Science. He went out on his boat, brought some promo kids, did a couple of calls and got some shots with huge numbers of listeners living the Minnesota lifestyle out on the lakes.

Some stations do a better job at getting photos for the website. Why? Because usually they do a quick 30 minute class with the street team. Not just showing them HOW to take pics, but what they're looking for.

Cinderella Story

Q-104 in Halifax did perhaps my favorite golf contest. Didn't involve direct mail or database or texting. They did "Closest To The Pinhead" and dressed the morning guy in full pads and a helmet and stuck him out on a driving range. Hit him and you won.

Paige Nienaber is VP/Fun 'N Games for Clifton Radio and C.P.R. Between the two entities he promotional-consults over 50 stations across the U.S. and Canada. He writes a daily promotions/marketing piece for AllAccess.com and his own website is www.cpr-promotions.com. Paige's hobbies are playing with guns in the quiet and darkness of his room at night, Brazilian Exchange Students, and C. Thomas Howell movies.