Chapter 4, Part 2 – How Yahoo Became The Web’s First Great Company

Summary:

Yahoo became the web’s first truly great company, and in this episode, we examine why. Turning to advertising as a business model, Yahoo was among the first to find a way for the Internet to generate real money. In addition, we look back at the “portal wars” as Yahoo, Excite, AltaVista, et al, competed to become all things to all internet people, and in the process, helped set off the dot com mania.

About the AuthorBrian McCullough

Brian McCullough has been in the Internet game since 1998. He was the founder or co-founder of the following companies: WhereAreTheJobs.com, WhoToTalkTo.com, ResumeWriting.com and ResumeWriters.com. He is currently the CEO of ResumeWriting.com. He was named to a 2016 TED Residency.
A book loosely based on these podcasts will be coming out in Spring 2018. It is currently titled HOW THE INTERNET HAPPENED, and will be published by Liveright, a subsidiary of W.W. Norton.
He is an Arsenal fan; Gator fan; England fan. In that order. In 2014 he was the co-founder of a startup human named Penelope, and in 2016 he launched Maxwell into beta.