So how many customers can you upsell in your next campaign? How many cancellations can you expect? How can you convert content recommendations into sales? What lifetime value can you expect for each new customer you acquire? For each one of these questions, there is a...

Saskatoon’s emerging technology sector is booming and that growth is also fuelling diversity in the city as companies search abroad for new talent. One prominent example is Vendasta, a software company that recently claimed the Saskatoon Open Door...

Changing technology is impacting every industry, and perhaps no group is better poised to take advantage of the evolution than media companies who provide digital solutions to small and medium enterprises (SMEs). Armed with a trusted brand and a history of local...

Customer retention is a persistent and vexing problem for many companies that serve the small and medium-size business (SMB) market. But enterprise software company Vendasta thinks that it has found a formula of sorts to combat SMB churn. (Read...