About me

Here’s what makes me tick: the opportunity to make life more interesting, adventurous and rewarding.

I do this by providing research, strategy and design leadership for the creation of digital products, services and places.

For 20+ years I’ve helped global brands frame their innovation opportunities; led cross-disciplinary teams to hatch impactful ideas; and designed digital experiences across multiple touchpoints.

Most client engagements are confidential. A few shareable highlights:

• Today I’m Executive Creative Director with R/GA, a global design and innovation firm. I lead the creative team for the agency’s San Francisco 100-person studio, and partner with clients to launch new businesses, products, services and campaigns.

• Previously…Interim Chief Creative Officer with Comrade/CI&T, a global consultancy based in the Bay Area and Brasil. Strengthened the agency’s strategic design practice (product design, service design, and digital transformation). Boosted the agency’s pitches; solidified the creative team’s briefing + execution chops; and led large-scale digital initiatives for Coca-Cola, Schwab, BlackRock and iHeartMedia.

• I designed a digital wayfinding platform for a massive, mixed-use development in downtown Miami. [Check it out]

• Led the discovery phase for a block-wide urban innovation initiative in Center City Philadelphia. [Check it out]

• Led the research, strategy and experience design for a new type of musicdiscovery product for Spotify.

• Joined a global digital-commerce agency to lead strategy+design for a successful end-to-end, connected-carvision pitch.

• Created the digital growth strategy for a global athletic shoe retailer.

• Collaborated with the executive team on org-structure and digital transformation
initiatives for Integrity Health and Hospice, the largest healthcare organization in Missouri. [Check it out]

• As VP/Director of Experience Design with Crispin Porter + Bogusky (2009-2015), I led digital strategy and experience design for Domino’s [check it out] and the explosive growth of its digital footprint—our talented teams built groundbreaking ordering platforms for web, mobile, wearables, places and voice interfaces.

• We also built multiple digital platforms for American Express, American Express Travel [check it out], Aspen Dental [check it out], Hotels.com, Turkish Airlines, Microsoft Windows, Windows Phone, and Best Buy.

• Finally, we had the chance to solve meaningful problems from scratch—and build a global movement along the way. Check out our P.ink social innovation platform, which is now its own 501c3 charity.

Related: I also do workshops. I enjoy helping design thinkers and doers become leaders. And helping leaders become effective change-makers.

Let’s talk. I’m based in San Francisco, and collaborate with clients around the globe.