link-assistant.com Archives - 19 January 2018, Friday

, it turns out that in 2017, 92% of the time we spend on phones is spent in apps. Keep them in mind while optimizing for mobile. For example, Google Maps and Maps.Me are often used for search engines on their own. You can search for "coffee shop" directly in Google Maps to see the one...

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It is highly probable that 2018 holds an even greater shift towards mobile, voice search, and AI than we saw in 2017. No surprise that there are some musings over a possibility to separate voice queries in Google Search Console as their optimization needs slightly different tactics th...

Voice search, artificial intelligence, and machine learning are among the top buzzwords of the past twelve months. While AI is more likely to affect PPC and advertising management, voice search is something that's going to disturb the SEO community in the nearest future. Google's comm...

Here is where the real SEO work begins. It is no secret that keyword research is the corner stone of every SEO campaign. This kind of research has now to be really subtle, which requires lots of work and brainstorming. There are lots of guides out there, sometimes really misleading. I...

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How-to: 1. Leave comments on blog and forum posts that mention you. You have a separate stream for forums and blogs. If your keyword is mentioned on a blog page, you will see the icon on the left which looks like this: If you have a mention on a forum, the corresponding icon appears: ...

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Whether you are an SEO guru or amateur, you will definitely benefit from regular checks of your website. To make this procedure quick and comprehensive, I've put up a list of steps that will help you brush up your website and make it even more appealing to search engines. Of course, p...

SEO PowerSuite has been a game changer for us. At the click of a button we can get a clear picture of our clients' presence online, from a ranking to a linking standpoint. All this data is easy to manage and digest, making for a seamless user experience.

Meet the visual way to spot problems in your site architecture, analyze internal link juice, and explain errors to clients. What does your site look like to search engines? Is your site's structure prone to serious crawl budget and link juice leaks? Are your important pages linked wel...

Using internal links is essentially good for both the user and the search engines (as it should be with every aspect of SEO!). It's helpful because it allows the user to navigate a website and easily find the information for which they came to this website. Internal linking defines th...

Using internal links is essentially good for both the user and the search engines (as it should be with every aspect of SEO!). It's helpful because it allows the user to navigate a website and easily find the information for which they came to this website. Internal linking defines th...

I know the topic of link building can be overwhelming. To be honest, finding high quality backlinks does take time and effort — but the payoff is worth every moment. You may have seen others getting links quickly, and wonder why it takes you so long. Don't ever forget that quality is ...

12 Most Common SEO Mistakes to Avoid Are any of these SEO blunders hurting your search engine rankings? Go through the list to find out. By: Eric Enge November 21, 2017 This is a guest post by Eric Enge, Founder and CEO of Stone Temple Consulting . Eric is an SEO expert who has been s...

If you're already using SERP Analysis, there's nothing you need to do to enable tracking SERP features under it — this will happen automatically as soon as you launch Rank Tracker and let it auto-update to the latest version. If you're not using SERP Analysis yet, open Rank Tracker, m...

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Keep in mind that a WordPress website does not differ from any website out there. You should apply the very same search engine optimization techniques to it as you would to any other website. WordPress is often referred to as an SEO friendly content management system (CMS). It is inde...

I know the topic of link building can be overwhelming. To be honest, finding high quality backlinks does take time and effort — but the payoff is worth every moment. You may have seen others getting links quickly, and wonder why it takes you so long. Don't ever forget that quality is ...

We've seen a number of studies that show that longer content tends to rank better organically, so the mere fact that word count plays a part isn't much of a surprise; what is unexpected, however, is that it's the top important on-page signal for local Google ranks. So should you just ...

Your website should be in a proper state to claim the real estate of position 0 before your competitors do. As you may remember, featured snippets come more frequently from the first page of the results. The first page per se requires good engagement metrics. However, there is always ...

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We've seen a number of studies that show that longer content tends to rank better organically, so the mere fact that word count plays a part isn't much of a surprise; what is unexpected, however, is that it's the top important on-page signal for local Google ranks. So should you just ...

"We have been monitoring how the new Local packs have been affecting our clients and for the most part it has been a non-event thus far . This is true for both our multi-location business clients and our local directory clients. While there certainly will be a loss in visibility and p...

If you want to optimize your website but fear being penalized, try to understand what your techniques do. If they add value and do not manipulate, then you are on the force side, even if your techniques may be thought to be bad for SEO. A white-hat strategy may take some time to show ...

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Write unique descriptions for each item. If you have a team of copywriters to get the entire inventory covered — go for it. Just keep in mind that as the inventory scales up, you'll need to keep up with the copy as well. Leverage user-generated content. Create incentives for visitors ...

Check your Google Search Console account for any alerts. If you don't see any manual action alerts, you're good. But if you have some, that's the problem you just can't ignore. Download site's backlinks from Search Console for further analysis. Fire up SEO SpyGlass , create a project ...

With Buzzbundle you appear to be online 24/7, even if you take only two hours a day to manage social media. Post news and schedule messages to any of your social profiles, join conversations and respond to customers across Twitter, Facebook, Google+ and LinkedIn — all from one conveni...

Write unique descriptions for each item. If you have a team of copywriters to get the entire inventory covered — go for it. Just keep in mind that as the inventory scales up, you'll need to keep up with the copy as well. Leverage user-generated content. Create incentives for visitors ...

All your favorite keyword research tools are integrated right into Rank Tracker: AdWords Keyword Planner; Competition research and Keyword Discovery; Google Trends, Related Searches, and Autocomplete; and Google Analytics and Search Console for terms you already rank for. Used togethe...

As Google's search results grow increasingly personalized, SEOs are growing increasingly indignant. Tracking rankings — one of the main SEO KPIs — accurately has become a challenge with location, previous searches, and browser history affecting the results users get. The concept of ac...

Search engine bots are not that smart. Once they stumble upon "giraffelivesinsavannah", they will save 22 Latin characters in their memory and head for a new piece of information to consume. Without a preloaded vocabulary and a set of special rules (or, if I were to use a buzzword, wi...

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Rank Tracker's Keyword Difficulty shows you exactly how hard it's going to be to rank in top 10 results for any given keyword in the search engine of your choice. The metric can save you lots of time and trouble — in combination with search volume, Keyword Difficulty gives you pricele...

The search engine analyzes tons of pages for their content. In the course of this analysis, it learns the relationships between the terms and the context they usually appear in. This, in its turn, allows it to also build expectations as to what terms are prone to appear in a specific ...

So while the Web is divided into HTTP and HTTPS websites, SEOs and marketers are facing two common problems with passing the referral data. 1. You need to restore referral data to your HTTP website from other HTTPS sites Unfortunately, your options are quite limited here, since there'...