Yamaha Marine Wins 2017 Platinum MarCom Award for YamahaOutboards.com

Association of Marketing and Communication Professionals (AMCP) honored Yamaha Marine Group with a 2017 MarCom Platinum Award in the digital media category for the newly launched website YamahaOutboards.com. Judges reviewed more than 6,000 entries before selecting the 2017 winners.

“Yamaha Marine is honored to receive the 2017 MarCom Award for digital media. When we set out to redesign the new site, we wanted the look and feel to be more lifestyle driven, conveying the joy of boating,” said Frank Wilhelm, Advertising Manager, Yamaha Marine Group. “The site has easy access to information about our outboards, dealers and performance bulletins. We are pleased to be recognized by AMCP, and we look forward to adding more user-friendly features to the site in the future.”

YamahaOutboards.com leverages technology to work harder for site visitors. New features include smarter Performance Bulletin and Dealer Locator sections; an all-new modular design with improved content flow; desktop, tablet and mobile device compatibility and responsiveness; and a simpler, more visually driven navigation to reach desired content in fewer clicks. The site’s navigation was designed after careful analysis of the most visited pages from the previous website, ensuring the design is effective and easier to navigate for all users.

The MarCom Awards honor excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The organization consists of several thousand marketing, communication, advertising, public relations, digital and web professionals. AMCP administers recognition programs provides judges and rewards outstanding achievement and services to the community.

Yamaha Marine products are marketed throughout the United States and around the world. Yamaha Marine Group, based in Kennesaw, Ga., supports its 2,000 U.S. dealers and boat builders with marketing, training, and parts for Yamaha’s full line of products and strives to be the industry leader in reliability, technology and customer service. Yamaha Marine is the only outboard brand to have earned NMMA®’s C.S.I. Customer Satisfaction Index award every year since its inception. Visit www.YamahaOutboards.com.

This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only, and are not intended to be an endorsement.

The outdoor enthusiast finally has a rugged, waterproof option when it comes to high-quality stereo sound. With built-in Bluetooth audio streaming, AM/FM radio and USB audio playback, STEREOACTIVE is packed with features. Engineered in New Zealand, the new compact system is designed for the challenges of life on the water or exposure to the elements and tuned to deliver crystal clear audio that enhances any activity. Featuring the unique Puck mount system, users can easily and securely attach the stereo to any surface, such as an RV exterior, cooler, outdoor cooking space, paddleboard, kayak, canoe, boat or even hot tub. To keep valuables safe from the elements, FUSION has also offered the ACTIVESAFE which, when combined with STEREOACTIVE, will securely house any smartphone, vehicle keys, bank cards, or loose change.

Virtually every angler on the water these days is well aware that boat docks hold bass throughout the year. However, not all anglers approach dock fishing with the correct tackle and strategy to make the most of their time on the water. Fine-tuning your approach by reaching all fish-holding zones and identifying patterns can definitely lead to higher catch rates and bigger fish. Read More…
Learn More at Z Man Fishing

After the Strike World record-holders will quickly agree there is much more to skilled angling than simply finding and hooking a fish. The battle, especially with large, powerful game fish, Read More…
Visit Yamaha Outboards.com

Take the Trip of a Life Time
Take a short drive south of New Orleans, and you come to the southernmost point in Louisiana. It’s Venice and being at the end of the road is just the beginning of your trip for world-class yellowfin tuna fishing
Visit Home Run Charters

Live bait rigged to stay on or near the surface is enticing as well. Predators push bait to the top during an attack, so a nervous morsel suspended under a kite, balloon or cork is always easy pickings. Baits hooked through the nose, or dorsal fin will stay near the surface whereas those hooked in the stomach or lower tail tend to swim downward. Trolled baits and lures serve the same purpose. The combination of splashing and bubbles, often in conjunction with teasers, help draw the game fish into the surface strike zone Read More…