Quoted by Reuters, aviation consultant John Strickland said “It is far from clear that this expansion will help Lufthansa to secure greater profitability. Ryanair, in particular, has an order book exceeding 300 aircraft and Lufthansa is likely to still feel increasing competitive heat as a result of this.”

In a statement to Business Traveller, Etihad says “Air Berlin has faced significant challenges in an increasingly competitive market. Challenges which have been impossible to overcome with its existing structure. The new strategy creates a lean, focused business which can compete effectively.”