“The year of the woman,” “A Blue Wave,” “A referendum on Trump,” “The most crucial election of our time?” It’s clear there were many story lines and factors at play in the 2018 midterm elections. November’s election gave Democrats their largest gains in the House of Representatives in a generation, as they picked up 40… continue »

Who says the polls get it wrong? Ipsos has conducted a Game of Thrones Death Poll for the entirety of the seventh season of HBO’s genre-defining, scripted TV series. Viewers were asked if they think the Queen of Dragons, Daenerys Targaryan would die next, or perhaps Arya Stark, the youngest of the daughter of… continue »

In the U.S. and throughout the world, public trust in media, government and religion is lagging. Brands and corporations are not exempt from this erosion of public trust. Couple this with a hyper-partisan political atmosphere and you get a new dynamic in that people can see companies as part of the problem – but would… continue »

President Donald Trump campaigned on a plan to “Make America Great Again.” It’s a pledge he wore on his metaphorical sleeve and his literal head. As famously coiffed as that head is, Trump clearly felt that #MAGA, as it came to be hashtagged, was an important enough statement to cover up that legendary hair with… continue »

As we approach the 100-day mark of Donald J. Trump’s presidency, surveys are showing his approval ratings are not rising overall and might be slightly eroding even among his staunchest block of supporters: white people. Overall, just 42% of respondents approve of Trump’s handling of his new job while a majority (53%) disapprove. That represents… continue »

This issue is focused on a fourth key sector: food. Specifically, we have conversations with the difference-makers about how our food gets to us, where that food comes from today and will come from tomorrow. Read WTF: Food »

Each quarter, GenPop asks What the Future about a different key area of our economy: Housing, Mobility, Health and Food. Read Previous WTF Issues »

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