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THE VIDEO: LANA DEL REY – SHADES OF COOL

TEXT ZOE CHODOSH

LDR PROVES ONCE AGAIN THAT SHE IS SO MANY SHADES COOLER THAN US

June 17, 2014. Lana Del Rey graced her fans with another cinematic masterpiece today, this one to the tune of her new single “Shades of Cool,” in honor of yesterday’s official release of her album, Ultraviolence. The video is ridden with core post-Born to Die Del Rey motifs we’ve come to know and love: old Hollywood imagery, older men, and sad-girl sex appeal. Lana looks especially stunning while pensively munching on a strawberry, poolside, with a cigarette in one hand and a drink in the other. We’re also loving the Douglas Sirk-inspired visuals and double exposed sequences of fireworks superimposed atop the singer’s heavenly body, in out and under water.

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