One of the most crucial questions a software owner has to decide on, is which platform (or platforms)
to cover. The two obvious candidates are Android and iOS, the third is Windows Phone, although lagging
far behind, but fast-growing. We'd like to offer some statistics illustrating the situation on the mobile
market.

If you take a look at the worldwide marketshare of mobile platforms, Android is the absolute leader
with 81.3%; iOS follows with 13.4%. Windows Phone occupies the third place with 4.1%. BlackBerry's
share is 1%, while other mobile operating systems have 0.2% in total. When it comes to numbers of app
downloads, Android with its huge popularity and numerous devices couldn't fail: 58% downloaded apps
belong to Android, 33% are iOS apps, and 9% are divided among the rest.
But what about monetization of developers' and software owners' efforts? Here the situation is
drastically different: iOS is the leader in this area with 65%. Android has 27%, and other operating
systems occupy 8%.

What can we see here: iOS and Android together account for more than 90% of the market and revenues.
Android means audience, iOS means revenues. Many businesses try to build apps for both of them for
marketing non-digital services and product.

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