Put Your Data To Work

Disruptive InnovationClayton Christensen talks about Disruptive Innovation potential where companies “sustaining innovations” at the top of their markets because this is what has historically helped them succeed and achieve higher profitability. However, this focus on the top of the market leaves room for “disruptive innovation” at the bottom of the market, giving product or service access to consumers at the bottom of a market that was historically only accessible to consumers with a lot of money or a lot of skill.

Five Digital Marketing Trends That Will Disrupt Your BusinessJT Ripton describes the Five Digital Marketing Trends That Will Disrupt Your Business — advanced marketing automation, data-driven marketing campaigns, crowd-sourced brand content, serious influencer marketing and global marketing for all. Gain a competitive advantage by using new technology to put your data to work.