This article provides a straightforward insight by observation, to why people do not recycle. These are the most common reasons that we, ourselves, find are familiar with as well at times when asked why we do not always recycle. It proves to be useful, as we need to know what discourages masses of people from recycling as much as what encourages people to participate actively. We need to be well-informed about the people involved, so as to approach our stakeholders and target demographic without creating more reasons launch a “solution” that, inversely, discourages recycling and proper disposal of waste.