F&I

Lincoln Extends Free Maintenance Offer

DEARBORN, Mich. — The Lincoln brand will now permanently offer its Lincoln Complimentary Maintenance Program to all new customers beginning with 2011 model-year vehicles.

The program was first introduced last summer as a promotion for select model year 2010 Lincoln lease and retail customers.

The program is designed to enhance the four-year, 50,000-mile bumper-to-bumper manufacturer’s warranty and is fully transferable to a second owner. Furthermore, the program includes coverage for oil and filter changes, tire rotations and multipoint inspections for up to eight service visits.

“We are redefining the Lincoln customer ownership experience,” said C.J. O’Donnell, Lincoln group marketing manager. “Lincoln Complimentary Maintenance is just one example of Ford Motor Company’s commitment to elevating the Lincoln brand and experience.”

The company also will expand and enhance its Lincoln brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.

Larry Dorfman will step aside as chief executive of APCO Holdings, the company he founded 35 years ago and grew to include the EasyCare, GWC Warranty, and Covideo brands, yielding the company’s chairman and CEO position to former J.D. Power head Finbarr O’Neill.

Two years ago, Chris Brown went looking for a way to facilitate sales, trade-ins, and financing for car buyers who prefer to shop online. Today, his Seattle-area Subaru dealership is doing just that, and he says the experience he and his team deliver is just as ‘stress-free’ as ever.

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