Gavin Duff – Head of Digital Performance, Friday – Digital Agency

Gavin has been working in digital marketing for 15 years, with vast experience in SEO, analytics, e-commerce, content, and creative online thinking. He is adept at defining effective future PPC, SEO, display, content, e-commerce, conversion optimisation and social direction for businesses across all sectors. He also has vast experience in lecturing and strong capabilities in bringing companies of all sectors and sizes to increased ROI.

Title: SEO Done Right

Synopsis: SEO is not just about ‘fixing your website’ so that it ranks highly on Google. It has evolved. It’s about UX, content, brand visibility, PR and client-agency collaboration.