November 30, 2018

Thugs of Hindostan has crashed further in the third week and is out of theaters now. Film has just collected a paltry 1.5 crore nett in the week 3. Drop from previous week is a huge 85%. Even second week saw a colossal drop from first week.

TOH never got any kind of momentum. Film registered only drop from the 2nd day itself. Film opened to record numbers on day one. But it is all downhill after that. Film received one of the worst trending in years despite having Aamir Khan and Amitabh Bachchan in the lead roles.

TOH has emerged as a big flop. It is one of those rare films which will entitle big loses to everyone associated with it. Lifetime business will wrap up inside 151 crore nett mark with a lifetime distributor share of 75-76 crores.

I was already in doubt how Aamir fans were expecting 400 and 500 crore from a director Vijay Krishna acharya. His 1st film Tashan was disaster. 2nd film dhoom 3 was also weak in content but somehow worked due to Dhoom brand and huge craze in youngsters. If Dhoom 3 would have rejected then Vijay would not have directed TOH. This time Audience took full revenge of previous 2 nonsensical films.