DIONISIO NARANJO

La Mancha. 1974.

After graduating in Film and Advertising he began his career at Leo Burnett in 1998 as Producer in Madrid, where he worked in accounts such as McDonald’s, Kellogg’s, Procter & Gamble, Visa, Fiat, Phillip Morris, Orange … His experience during this time, producing campaigns of high creative quality and shooting with the best directors of the moment, led him to make the jump to directing in 2008.

In his first year as director, he has been nominated “Best New Director” at APCP (Association of Spanish Advertising Production Companies). Soon, Shots magazine highlighted his work on a special issue about Spanish Directors.

Since then, he has worked with the best creative agencies for clients such as: Iberia, McDonald’s, Unicef, Kellogg’s, Cruzcampo, Air Europa, McDonald’s, San Miguel, Film Festival at Sitges, Hyundai … among many others, receiving awards in the best advertising festivals in the world: Cannes, New York Art Directors Club, London International Awards, El Sol, Ojo de Iberoamérica, FIAP … although it is noteworthy for its emotional and dedication some unique campaigns such as “The Story of a Nice Ad” for Prodis Foundation to which he dedicated six months of work, which won Gold in Cannes Promotional Marketing, Finalist at Cannes (Titanium), Merit One Show, Platinum at Sol in Integrated campaigns , Gold at Art Directors Club NY, Gold at FIAP, Gold at CDC, Gold in Content at Gran Ojo, TV and Integrated Campaigns Silver, Bronze at Tercer Ojo, Gold at Premios Eficacia, Gold at Art Directors Club of Europe, Social Justice Corbis Prize Award.

In 2013, he shot the campaign Calvo “Mothers” for McCann. Campaign which won a Bronze at Cannes, Gold at Sol, Gold at FIAP in its category and Silver in Direction, Gold at Ampe. At the CdC, gold in Ideas and silver in direction.

Dionisio knows how to tell stories, sometimes using beautiful or stylised narrative, others a more realistic style but always with a very personal, heartfelt and emotional signature “You have to provoke emotions” in addition to aesthetic sensations.

His camera moves are instinctive, making you feel like you are part of the scene. Storytelling and directing actors are some of his main skills. Whether its about portraying histrionic humor or dealing with a much more subtle or absurd one.

HARRY is his most personal project and it feeds from his philosophy, AKITA is proud to represent this great director for the Italian market.