I knew, deep down, when One Direction went on "hiatus" in 2016, they were never coming back. "A hiatus is just a break, they'll be back!", everyone said. And look where we are now. Forever a One Direction-less Directioner. This will be a short post, because unlike Harry, Niall, Liam, Zayn and Louis, I am [...]

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Spoiler: they weren't all hits. 2019 has been a big year in fashion - Lady Gaga rocked the Met Gala, Harry Styles became a style queen and Kim Kardashian... well, who knows what she did. But, it was a fashionable 12 months of experimenting, wins and losses and understanding not all trends were born to [...]

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Red carpets are the ultimate crime scene for the fashion police. Australian icons walk towards the paparazzi and in front of thousands of people, knowing that social media is having a potential meltdown over their style choices. What a time to be alive! As expected, this year's ARIA Awards were jam-packed with fashion do's and [...]

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Half of my life has been spent writing stories on the internet. I was only 12 years old when I stumbled across this story-telling portion of the web - there were a few other blogs floating about at the time, but nobody really knew what they were. And here we still are, hundreds of articles [...]

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One of the most iconic fashion brands in the world has finally paid homage to our beloved F.R.I.E.N.D.S. Growing up watching the show, and still bingeing episodes today, I was as thrilled as Ross when Rachel got off the plane (if you know, you know) to see an entire fashion line being dedicated to the Friends 90's fashion [...]

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Much like a branding, "Please Return to Tiffany & Co New York" is stamped on the back of my leg for life. Why did I do it? Am I an Audrey Hepburn fan girl, or do I just love those tiny little blue boxes with dazzling diamonds inside? Let's start at the beginning. I'd like to [...]

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Six years ago, there was no such thing as Vera Blue. But, there was a folk musician by the name of Celia Pavey. A 19-year-old Celia took a chance to make it big in her career as a singer-songwriter, auditioning for season 2 of The Voice Australia in 2013. She placed third, and a true [...]

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They say a change is as good as a holiday. Seeing as my mum is island hopping around the sweltering Greek islands for three weeks, I thought - why not embrace my truest self and make a change? Much better than partying in Mykonos, I can almost guarantee it... almost. Moving past the fact I'm [...]

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My entire perspective changed with a small act of kindness. A complete stranger, as her good deed for the day, paid for my meal at the McDonald's drive thru a few weeks ago. She didn't know what I was ordering, I could have ordered food for 10 people for all she knew. But, that lady [...]

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The last time I wrote an article like this on Sincerely, E was June 2018. Maybe you’re intrigued by the life of someone who works full-time/runs a business/writes on a blog/studies at uni, which is why you’re reading what I have to say. Maybe you like the style I write in - I call it [...]

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Welcome! My name is Ellie, but my friends call me Ell. Here in my humble internet-abode, you can find everything from fashion trends to book reviews, travel blogs and living a day in my life. I sincerely hope you enjoy your stay with me!