The TomTom UK & Ireland iOS app costs £49.99, and Homer's voice is available as an in-app purchase for £3.49. Other famous fictional voices on offer include Darth Vader, C3PO, Yoda and Hans Solo.

“Homer Simpson is one of the most familiar and fondly recognised cartoon characters on the planet. So to have Homer become uniquely available for our TomTom App for iPhone is really thrilling for us. We believe Homer will bring lots of fun and enjoyment to millions of fans around the world, as drivers’ very own co-pilot,” said Alain Pakiry, Senior Vice President for Marketing at TomTom.

“Homer’s skills will help keep drivers and fans entertained in a light hearted and familiar way. It’s exciting to have him on board!" he continued.

TomTom is also offering its TomTom Speed Cameras feature as an in-app purchase for drivers, costing £3.49 per month or £22.99 for a year.

Drivers in the US, Ireland, Canada, New Zealand, Australia, Portugal, Luxembourg, Finland, Norway, Denmark, the Netherlands, Belgium, Sweden and South Africa can also get Homer's voice for the TomTom app.