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ATO Business benchmarks
2013-14 Finance Year
T
he ATO defines the newsagency industry as selling
newspapers, magazines and similar publications,
greeting cards, stationery and lottery products,
and providing a delivery service for newspapers and
magazines. Some businesses may also sell confectionery,
drinks, phone cards, transport tickets, toys and gifts.
Services provided may include photocopying, fax and
other similar services.
These benchmarks do not cover post office agencies and
newspaper or magazine delivery businesses.
PERFORMANCE BENCHMARKS
These performance benchmarks are updated annually and
developed using the information reported on income tax
returns and activity statements for the 2013–14 financial year.
These benchmarks show a number of different financial
ratios of business income to business expenses, to help
businesses compare their performance against similar
businesses in their industry.
The key benchmark ratio for newsagents is cost of sales to
turnover. This ratio is likely to be the most accurate predictor
of business turnover. For businesses that do not report cost of
sales or only report a small amount, total expenses to turnover
can be used to predict turnover.
This report from www.ato.gov/business was last updated
February 2016.
The following benchmarks can be used as a guide for
businesses to review their performance and business practices
against other similar businesses.
Not all expenses are reported by every business, so one
or more of the benchmarks below may not apply to your
business.
ALNA sits on the ATO Small Business Stewardship Group
and continuously provides industry data to ensure the accuracy
of these benchmarks.
Annual Turnover Range
Key benchmark ration
$65,000 - $500,000
$500,000 - $1,000,000
More than $1,000,000
Income Tax Return
Cost of sales/turnover
61% - 71%
63% - 71%
66% - 78%
Average cost of sales
66%
67%
72%
Total expenses/turnover
84% - 91%
88%-94%
92%-96%
Average total expenses
87%
91%
94%
Activity Statement
Non-Capital purchases/Total
Sales
72% - 83%
74% - 82%
73% - 83%
Benchmark Ratio
Annual turnover range
Income Tax Return
$65,000 - $500,000
$500,000 - $1,000,000
More than $1,000,000
Labour/turnover
7%-14%
7%-12%
7%-12%
Rent/turnover
7%-12%
5%-10%
4%-9%