Facebook Timeline: Grabbing Attention with Pinned Stories

One of the most useful features offered by the new Facebook Timeline format is that managers of Business Pages can ‘pin’ the most important story to the top of their page for up to seven days (a pinned story is recognisable by a ‘bookmark’ logo in the top right hand corner).

This is great news for those of you with Create Facebook Shops as you’ll be able to focus attention on a new product, temporary discount or special offer in such a way that customers will not be able to miss it when they visit your page.

To pin a story to the top of the page, hover your cursor over your chosen story, click the pencil logo in the top right hand corner and select ‘Pin to top’. Follow the same process to ‘unpin’ the story from the top.

In the previous Facebook format, any special announcement would be moved down the page once any new posts were made. With pinning, you can feel free to post new stories and interact with your customers without the fear of pushing important news down the timeline.

Using a combination of a great cover photo and interesting pinned and highlighted stories, you can really make your Facebook Timeline page stand out from the crowd.

Let us know how you're getting on with Timeline in the comments below, and be sure check out the other articles in this series: