In the age of Interactive marketing we have precise information about which programs are working, this presentation will share:
…

In the age of Interactive marketing we have precise information about which programs are working, this presentation will share:
- What to look at in Google Analytics
- How to baseline your competitor’s activities
- Social Media Measurement
- Exit Surveys
- Facebook Insights, YouTube Insights
- Read the minds of your customers
- Free and Paid Tools

Transcript

1.
Mastering Metrics
Ten Critical Analytics and Performance Measurement
Strategies for Interactive Marketing
• In the age of Interactive marketing we have
precise information about which programs are
working
• How to baseline your competitor’s activities
• Social Media Measurement
• Read the minds of your customers
• Free and Paid Tools

14.
1. Based on today’s visit, how would you
rate your site experience overall?
2. Which of the following best describes
the primary purpose of your visit?
3. Were you able to complete the
purpose of your visit today?
4a. (If yes) What do you value most about
the [sitename] website?
4b. (If no) Please tell us why you were not
able to fully complete the purpose of your
visit today?