Ford Repeats With Top Honors in Polk Automotive Loyalty
Awards; Hyundai Recognized for First Time

16th annual event honors manufacturers for consumer
loyalty in 2011

SOUTHFIELD, MI--Jan. 10, 2012: Ford Motor Company took top
honors for the second year in a row during the 16th annual Polk Automotive
Loyalty Awards, presented this evening at the Automotive News World
Congress in Detroit. Ford was a repeat winner in several categories,
including: Overall Loyalty to Manufacturer; Overall Loyalty to Make;
African-American Market Loyalty to Make; and Mid/Full-Size Pickup for its
F-Series truck lineup, which has been honored in that category 14 out of
the last 16 years.

Additional highlights of tonight's awards program included Hyundai being
honored for the first time, with Elantra winning in the compact car
segment, and the Ford Escape being recognized in the compact SUV category,
another first time winner.

"This is a true testament to Hyundai's product success and confirmation
that it has become an exciting brand in the U.S. market," said Brad Smith, director of Polk's Loyalty Management
Practice.

Jeep received the award for Most Improved Loyalty to Make for 2011,
based largely on the success of the newly redesigned Jeep Grand Cherokee.
In addition, Chrysler Town & Country continued its reign in the minivan
segment, winning its 11th consecutive Polk Automotive Loyalty Award. The
Porsche 911 was honored in the luxury sports car category, and the Lincoln
MKZ won the luxury car category with a relatively new model.

Polk's Automotive Loyalty Awards are presented to OEMs that demonstrate
a manufacturer's ability to retain owners over repeat buying cycles.

"The awards represent an OEM's success in bringing consumers back into
their showrooms when they return to market for a new vehicle," said Smith.
"OEMs are more focused than ever before on customer loyalty programs, and
those that place high priority on these initiatives are reaping the
rewards."

Loyalty is determined when a household that owns a new vehicle returns
to market and purchases or leases another new vehicle of the same model or
make. Polk tracks owner loyalty throughout the year and regularly works
with customers to effectively manage owner loyalty through in-depth
analysis of automotive shopping behaviors, related market influencers and
development of retention strategies. The 2011 awards are based on an
analysis of 5.5 million return-to-market events during the 2011 model
year. The model year ran from Oct. 1, 2010
through Sept. 30, 2011.

"We are honored that our customers continue to choose our products.
Each day, Ford endeavors to gain their loyalty and advocacy by providing
choices, fuel economy, smart technology and safety," said Ken Czubay, vice president of sales and service
for Ford.

This year's awards also recognized several OEMs as repeat winners across
a variety of categories.

"OEMs are paying increasingly close attention to loyalty as the industry
begins to rebound," said Stephen Polk,
chairman, president and CEO of Polk. "Together with some of the retention
programs manufacturers have put in place, and several new product launches
in the past few years, there are a lot of exciting options in showrooms for
consumers who are in the market for new vehicles," he said.

Even though industry volumes have been down the past few years, loyalty
rates have continued to increase.

"It's clear that keeping customers is an integral part of the business
strategy at the OEM and dealer levels," said Smith. "In addition, a
renewed emphasis on ethnic marketing has improved loyalty to the brand and
manufacturer," he continued.

A complete list of those honored during the program is as follows:

Overall Awards

Winner

Loyalty

Percentage

Overall Loyalty to Manufacturer

Ford
Motor Company (repeat winner)

62.9

Overall Loyalty to Make

Ford
(repeat winner)

61.7

Hispanic Market Loyalty to Make

Honda

55.4

Asian
Market Loyalty to Make

Toyota
(repeat winner)

50.6

African American Market Loyalty to Make

Ford
(repeat winner)

61.4

Most
Improved Loyalty to Make

Jeep

+7.4

percentage

points

Vehicle Category Awards

Winner

Loyalty

Percentage

Compact Car

Hyundai Elantra

27.0

Mid/Full-size Car

Subaru
Outback

35.8

Luxury
Car

Lincoln MKZ

44.2

Sports
Car

Dodge
Challenger (repeat winner)

19.3

Luxury
Sports Car

Porsche 911

21.2

Minivan

Chrysler Town & Country (repeat winner)

31.5

Mid/Full-size Pickup

Ford
F-Series (repeat winner)

39.2

Compact SUV

Ford
Escape

31.6

Mid/Full-size SUV

Lexus
RX (repeat winner)

39.5

Luxury
SUV

Land
Rover Range Rover (repeat winner)

38.4

About Polk's Loyalty Management Practice

Polk's Loyalty Management Practice aids manufacturers and retailers in
effectively managing owner loyalty through the in-depth analysis of
automotive shopping behaviors and related market influencers. Polk's
analyses cover the entire U.S. market, and can identify likely defectors,
before they leave, providing the opportunity to re-win their business prior
to defection actually taking place. The practice is solely focused on
helping manufacturers and dealers in retaining their owners through Polk's
diagnostic, predictive and advisory services.

Polk's solutions identify the key areas and potential causal factors
influencing owner loyalty and are applied in the sales, service, finance
and marketing functions within the automotive industry.

Polk is the premier provider of automotive information and marketing
solutions. The organization collects and interprets global data, and
provides extensive automotive business expertise to help customers
understand their market position, identify trends, build brand loyalty,
conquest new business and gain a competitive advantage. Polk helps
automotive manufacturers and dealers, automotive aftermarket companies,
finance and insurance companies, advertising agencies, media companies,
consulting organizations, government agencies and market research firms
make good business decisions. A privately held global firm, Polk is based
in Southfield, Michigan with operations in
Australia, Canada, China,
France, Germany, Japan,
South Korea, Spain, the United
Kingdom and the United States.