Remember the good old days when Fireworks Night lasted for just two or three nights? Nowadays it seems to last from mid-October until way past New Year's Eve, with fireworks of all shapes and sizes, colours and noises, readily available on most street corners.

Attempting to persuade an individual to buy a car by using a group of dancing hamsters is quite a tall order, but after seeing the Kia Soul advert created by David&Goliath (Los Angeles) a sudden personal desire for the product emerged