Google offers phone support for the Play store, research shows the mobile web may not be battery friendly, and Google asks us very nicely to go fly a kite.

What Can We Help You With?:If you're having trouble with a purchase from the Google Play store, they actually have a Click 2 Call customer support line. Leave your number and a rep will call you back with your info in front of them. [Google Play Help]

Bloated Website Code Drains Your Smartphone's Battery:A recent study found that as much as 30% of the energy spent loading sites in mobile browsers could be saved by removing extraneous code "with no change to the user experience," according to the researchers. How much these findings would apply to longer browsing sessions when some of the initially loaded elements would be locally cached, or to using site-specific apps in place of the browser, was not investigated. [New Scientist]

Balloon and Kite Imagery in Google Earth:Google added much of the image archive of The Public Laboratory for Open Technology and Science, which offers DIY kits for mounting point-and-shoot cameras to kites and balloons, along with guidelines for capturing useful images. The results are often higher res and richer in color than shots from satellites and planes. [Google Lat Long Blog]

Flashback Cleanup Still Underway—Approximately 140,000 Infections:While infections of the Mac trojan have fallen off sharply from their peak of 600,000, an estimated 140,000 machines remain infected despite a Java update to prevent new infections and the release of Flashback removal tools from several sources. [Symantec Security Response]

Delivering Cloud Printing to More Places:The Cloud Print option in Chrome now includes printing for pick up at a FedEx Office and sending documents as PDF files to Chrome for Android Beta on compatible devices. [Google Chrome Blog]