Valentyna Melnyk is Professor of Marketing and Consumer Research at Massey University, New Zealand, and International Fellow of our DFG research unit. She is a distinguished expert on the fields of cross-cultural marketing, emotions, branding, and advertising.

Besides the research talk session Prof. Melnyk offers individual talks for PhD students to discuss current research projects (time slots tbd). Please sign up until July 12 via email to carsten.ovens@uni-hamburg.de.