With 78 percent of affluent Chinese consumers purchasing high-end goods on mobile devices, luxury marketers must amplify their online efforts to further facilitate mobile conversions, according to a n…

Who’s winning the hearts of consumers online? Pure-play e-commerce businesses or e-tailers, traditional retailers who have entered the online area? This analysis is based on our market reports, where …

To celebrate Mother’s Day, Swarovski used WeChat mini to launch a social media campaign on May 5, that speaks to all sons and daughters to celebrate their mother’s eternal beauty and share with them w…

LVMH-owned travel retailer DFS has teamed up with Estée Lauder to transform fans into influencers with an omnichannel initiative, the #BeautyAllNight campaign, which brings together in-store activatio…