Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

Give users a reason to end their free trials early

Here's something else I see all too often with subscription businesses. They wait until the trial ends before trying to get users to convert.

By that point, it's too late.

For example, let's say you offer a 14-day free trial. Once the trial expires, you give the user some buffer time to decide whether they want to become a paying customer.

A week later, you send an email with a CTA to a paid subscription link.

If this sounds like a strategy you're currently using, it's probably why your conversions are so low. Waiting this long is not a good idea. By this point, your service is no longer on the minds of the consumers.

They've already gone a week without using it and realized it's not something they need in their lives.

Instead of waiting until the trial is over, you can give the user an incentive to sign up while their trial is still going on.

But why would anyone want to end their free trial early? You need to make them an offer that's worth it.

Discounts and other promotions will usually get the job done. Here's a great example from 500px:

500px is offering 15% off its membership, plus additional account upgrades. However, this promotion won't last long. As you can see from the highlighted bit, this offer lasted for only 24 hours.

Put yourself in the shoes of the consumer for a minute here. Let's say they are on day 22 of a 30-day trial.

They like the product and are thinking about upgrading when the trial expires.

But why would they wait and pay the full price when they can get 15% off today? This type of offer gives them a reason to end their trial early and convert.

You want to target these users while they're still hooked and your brand is fresh in their minds. If you give them an incentive to end the trial early, you'll increase the chances of them becoming a paying customer.

Offer trial extensions

What happens if a user doesn't take the bait of the incentive to end their trial early?

Does that mean you should give up on trying to get them to convert? Absolutely not.

Some people may need a bit more time to determine whether they want to use your product. Here's what I mean.

Let's say someone signs up for a free trial. The process was simple and hassle-free, so they completed this action without thinking twice about it.

But because of their circumstances, they didn't get a chance to explore your product in full.

There are a number of different reasons for this. It's possible they were busy at work, had a medical issue, were traveling, or simply forgot about the trial.

The reason why they need more time isn't important. What is important is giving them the option to extend their trial.

Don't forget to contact your current customers when their payment methods don't work anymore.

Leverage your email marketing strategy to nurture leads and free trial users. If you follow the tips I've outlined in this guide, you'll have a much easier time getting free trial and free plan users to convert.

How are you encouraging free trial and free plan users to upgrade to paid memberships?

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