Compulsive Clickers and how to stop them wasting your ads budget!

Compulsive Clickers and how to stop them wasting your ads budget! Despite Facebook offering encyclopaedic targeting criteria, there is still a lot of mystery involved in how Facebook decides where and who to deliver your ads to. Let’s say you narrow your audience down to 20,000. With a small budget

What’s the wisest investment your growing business should make? Anyone trying to run a business in 2019 knows that it takes a lot of skill to keep all the plates spinning. You don’t want to hire extra people until you’re sure it’s the right time. There’s no value in

Love them or hate them, Google are doing a great job with Google Garage. I was passing their store on King Street in Manchester yesterday. It struck me that I tend to spend a reasonable amount of time complaining about various aspects of working with Google Adwords platform, so maybe

As always, your approach to every SEO challenge must start with carefully selected keyword phrase targets based on achievability, volume and commercial relevance. This should be quickly followed by a robust and smart content strategy, preferably built from the top down around Topic (or Content) Clusters. What’s a Topic Cluster

So you have a well-optimised PPC campaign that’s bringing exactly the right type of visitors to your site via highly-relevant, exact match phrases. But are they “landing” in the best place on your site? Have you split-tested different scenarios? If you already know what a “Landing Page” is, then you

At the time of writing $100 billion has been wiped off of Facebook’s value in a couple of weeks, it’s time to step back and take a look at what’s really going on. Should investors be abandoning the sinking ship or is now the time to buy a 20% dip?

It’s no secret that we’re in the business of digital marketing, and without a thriving digital economy we couldn’t do that. We take our ethical and moral standards in our work seriously, and would love to take this opportunity to support a few worthy causes we think do a wonderful

With stories linking the CEO Jack Dorsey to an early exit of his prospectively short ‘permanent’ role at Twitter, what does it take for a social media platform to really perform? Despite posting a rise in revenue for three months to September, “pace of growth in active users was

Google has been ordered by the Information Commissioner’s office to remove links to news stories about the “Right to be forgotten” rulings that took place, that include the details Google was ordered to remove in the first place. Bad reviews or negative content can be a scar on search results

Confused by Google’s ongoing change from Destination to Final URL? It’s not surprising. True to form, Google implement a major change requiring agencies to devote a huge number of man hours and barely even a communication other than the normal vague announcements. Just to clarify, this is what you