Ariel Laboratories, a custom product development laboratory headquartered in South Plainfield, NJ, has announced the formulation of an invisible loose finishing powder that is suitable for all skin types and skin tones. This breakthrough formulation has already been acquired by and is being marketed through a leading beauty and cosmetics brand.

According to Peter Bohm, president and CEO of Ariel Laboratories, "When it comes to the last step in makeup application, women want a product that leaves a flawless finish. One that has staying power, gives the face a glow and locks the look in place. At Ariel Labs, we have been able to create this product – a loose white powder that's invisible once the brush hits the face. And it works universally for every skin color and tone, from very fair to very dark."

Formulated without oil, talc or paraben, this light-reflecting powder is made from micro-refined silica particles that are 80% clear. When applied over makeup, these same particles become completely clear, rendering a matte, even-toned finish. The setting powder also possesses excellent oil-absorbing properties, creating a visibly smooth appearance and reducing the appearance of fine lines and any skin imperfections.

Bohm commented, "When women go up to the makeup counter, they are bombarded with hundreds of ever so slightly different shade variations for everything from foundations and concealers to bronzers and blushers. There is no such thing as 'one-size-fits-all.' Until now. The invisible setting powder is an easy choice – it works beautifully for every woman, no tester required."

At Ariel Laboratories, custom formulating is what we do every day. And, because we do it every day, we have better knowledge of and access to new raw materials and emerging technologies. Unlike private label companies, we don't have a catalog or in-house product line-ups for customers to choose from – and we don't house large inventories of filled units – we create custom formulas as we receive specific requests from our customers.

Our customers constantly challenge us to develop new formulas that are different, better and more unique than what is already on the shelf. This demands that we be more creative to meet their needs and their expectations.

Ariel Laboratories is a custom product development laboratory and manufacturer, headquartered in South Plainfield, NJ, USA, with three sites serving manufacturing and filling needs. Established in 1987, Ariel Laboratories is FDA-compliant in both cosmetics and OTC products; the company develops and manufactures products in both major categories. The company is also compliant in international requirements in all areas involving raw materials, dossiers, and formulations.

Ariel Laboratories actively supports small and medium-sized companies in the advancement of the cosmetic sciences. For more information on Ariel Laboratories, visit: www.ariellabs.com.