KCCI Wins News Ratings At Noon, 5PM, 6PM, 10PM

KCCI Close To 70 Percent Advantage At 10PM

According to May 2010 Nielsen Media Research, KCCI - the CBS Affiliate and Hearst Television Inc station in Des Moines ? won the Monday through Friday Noon, 5 p.m., 6 p.m. and 10 p.m. news ratings. KCCI has close to a 70 percent audience share advantage at 10 p.m.

A rating is the percentage of all TV households in the Des Moines/Ames DMA (Designated Market Area) tuned to a particular program. A share is the percentage of all TV households using television in the Des Moines/Ames DMA tuned to a particular program.

"We like to think it?s our people who make the difference,? says KCCI President and General Manager Paul Fredericksen. "And a 70 percent advantage at 10 p.m. proves the majority of Central Iowans trust and count on the people of KCCI."