One-of-a-kind Beauty!

Happy Saint Patrick’s Day!! On this “green” holiday, we wanted to celebrate some rare beauties: Redheads! Did you know that only 4% of the population consists of true redheads? Whether strawberry or deep auburn, you’re quite a unique bunch. Red hair genes are often associated with creamy skin and freckles. We realize just because your locks are red that doesn’t necessarily mean you’re Irish, but for those that are—today, let’s embrace it! Hair color, like eye color, has an impact on what makeup shades work best for you. This morning I consulted with tarte’s CEO Maureen Kelly (a true, fiery-redheaded beauty) & our tarte beauty gurus for some tips.

Complexion- If you have freckles, don’t try to cover them! Use a foundation to even out your skin tone, not cover up. Trying to mask freckles can often make your skin look dingy. Use a tinted moisturizer like smooth operator for an optimal base and follow up by lightly dusting with park ave princess mineral bronzer to warm up your look.

Eyes- Keep your ‘Irish eyes smiling’ with warm colors in coppers, browns, honeys and bronzes. Grays and blues are not for you. If you want a pop of color khaki’s and plums are the perfect shade for lining.

As the official #2 redhead in the office I would have to say fabulous dark lashes are a MUST!!! I have blond invisible lashes so multiplEYE lash enhancer, primer and mascara are essentials for making my lashes voluptuous and amazing. My blue eyes always stand out so much better when framed by fringe!
xo Erica

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Take your tarte poolside with this serious summer swag! Today you have the chance to win a Tory Burch tote and some of our most popular tarte waterproof wonders! Keep reading to find out how to enter this amazing giveaway.

Feast your eyes on this ultra-glam giveaway! One lucky winner will be sporting a chic pair of @RebeccaMinkoff sunnies this season with our LipSurgence™ lip tint in lust and Amazonian clay mineral bronzer in park ave princess. Get the details on how to enter below.

Meet Staci, tarte’s e-commerce manager and modern bride. Tell us about your upcoming wedding! How will you style your evening to remember? While we love the sophisticated details of a Saturday evening affair, but didn’t want the stuffiness a black tie dress code sometimes requires. Think white dress with Jimmy Choo’s swapped out […]

Are you bronzer-challenged? It’s a condition far more common than you think! But it’s time to get over this silly phobia. We’ve created this simple how-to video to help you. A healthy alternative to real sun, our best-selling Amazonian clay mineral bronzer in park ave princess helps to create a warm glowing complexion, and it works for […]

Meets America’s most glamorous synchronized swimming group, the Aqualillies! They reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration: our 2013 summer collection! We sat down with Aqualilly Alysha to find […]

This summer, make a splash with tarte’s limited-edition color collection inspired by America’s most glamorous synchronized swimming group! Aqualillies reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration. Maureen Kelly, founder and […]

This summer, make a splash with tarte’s limited-edition color collection inspired by America’s most glamorous synchronized swimming group! Aqualillies reinvent the classic art of water ballet and mesmerize audiences with their modern strength and vintage beauty. These true tartelettes—fearlessly powerful, healthy, real women—are the perfect muses for this high-performance, splash-proof collaboration. Maureen Kelly, founder and […]

Good Ol’ St. Paddy’s day is just two days away. And while we admit to indulging in a shamrock shake or a green beer at least once, we’d like to shift the focus of the holiday from green colored beverges to kelly-colored fashions. When you add in the fact that emerald is the pantone color […]

You asked for it, tartelettes, and we listened. For years Maureen and the tarte product development team have been fine tuning this formula — and it will finally make it’s debut, tonight on QVC during the 10pm ET hour! Shop now!