How CJ Creative started their logo design journey

Summary

Harley-Davidson or Rocklin is seeking a new logo to accompany a new website design that will be launched in the spring. Our current logo (Flames over Rocklin over HDlogo) is too vertical of a design for our day to day needs.

We are a family owned, full service Harley-Davidson dealership located in Rocklin, CA. We sell new and pre-owned Harley-Davidson and Buell motorcycles as well as service, parts & accessories, Motorclothes & riding gear, and we also own a NHRA race team. (RocklinMotorsports.com) Our other 2 dealerships are located in Folsom and Jackson CA.

Company name

Harley-Davidson of Rocklin

What inspires you and how do you envision the design for your business?

Harley-Davidson or Rocklin is seeking a new logo to accompany a new website design that will be launched in the spring. Our current logo (Flames over Rocklin over HDlogo) is too vertical of a design for our day to day needs.We are a family owned, full service Harley-Davidson dealership located in Rocklin, CA foothills to the Sierra mountains. Rocklin is known for granite (not such a great logo theme) We are located off I80 between Sacramento and Reno. We sell new and pre-owned Harley-Davidson and Buell motorcycles as well as service, parts & accessories, Motorclothes & riding gear, and we also own a NHRA race team. (RocklinMotorsports.com) Our other 2 dealerships are located in Folsom and Jackson CA

PLEASE BE ADVISED:

We will not be leaving feedback on every submission because we do not know what we want until we see it. We will leave stars for the submissions.
Our star ratings will be as follows:
1 star: Not interested in a design of this nature

2 star: concept/font/or layout was good but not a logo we would consider. drastic improvements or changes would need to be made

3 star: Caught our eye

4 star: We like it (we may provide feedback)

5 star: We are considering for prize (feedback will be given)

Wants

- A new logo that will be clear and distinctive, especially on colored shirts and black or white backgrounds
- "Rocklin" most likely in large all cap letters, with distinct styling, text with depth. Font is very important. Run of the mill text will not work.
- HARLEY-DAVIDSON logo located in the design. Please note: The HD Bar and Shield cannot be obstructed by any text or design element or altered in shape or color. Size and location open to you. Here is the official logo of HD
- Pantone 165 is Harley Orange - FYI
- Please contact jay@rocklinhd.com with any questions
- Seeking a design that would fit nicely in a 6 inch tall by 10 inch wide space.
- Final design needs to be delivered in vector format, preferably Adobe Illustrator AI and Photoshop PSD
- Our current websites are located here: Rocklin - Folsom - Jackson - Rocklin Motor Sports
- We would consider many different design elements (tribals, tattoo types, flames, race themes)