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When health company boss Miroslav Hruška realised just how much of his ‘old’ stock he was having to throw away, it gave him an idea which turned out to be really ‘good for Slovakia’.

Miroslav, aged 33, who lives in Presov, East Slovakia, got on his motorcycle and set off delivering the products that would normally be dumped to deserving causes across the region.

Very quickly he enlisted the help of his biker mates and volunteers and set up the World Charity Road team to collect and deliver everything from food and clothing to people in need across Slovakia.

Miroslav, who runs Dobré zo Slovenska (Good for Slovakia), said: “Basically, we were looking for a deeper meaning to riding motorcycles than just the freedom of the road. World charity road responds to a need to help people families and organisastions that really need support. They might need food, clothing and toys, things that people should have a right to.”

Now, every Sunday about 50 bikers set off through the dramatic landscape of Slovakia delivering a bit of happiness to the needy.

Eric Wiltsher, programme director at the independent international radio station RTI.fm, has shared his exclusive interview with Miroslav with the consumerwatchfoundation.com.