The High-Speed Hitmaker

"Pop hits these days usually have at least two or three writers, and the choruses are generally celebratory — 'victim to victory,' as Furler put it. For some, this process can still be soul-wrenching and endless, but Furler has no patience for that. In recent years, she has become a one-woman hit factory, working with Kurstin and others to write songs for artists like Christina Aguilera and Beyoncé. And her hits — including Flo Rida’s 'Wild Ones' and Eminem’s 'Beautiful Pain' — seem to roll off something of a pop-music assembly line. Furler wrote Rihanna’s 'Diamonds' in 14 minutes. After the D.J. David Guetta invited her to write the melody and lyrics for one of his songs, she futzed around on the Internet and pumped out 'Titanium' in 40 minutes. (It has since been downloaded more than 3.7 million times.) After 45 minutes in the Silver Lake studio, Furler finished 'Living Out Loud' and declared it perfect for Brooke Candy, a new singer-slash-rapper she described as a 'feminista glam alien.'" -- "The Socially Phobic Pop Star"