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The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

Documents related to »effective business management techniques

Cash management is an essential business process all organizations must perform to survive. Though cash management uses automation for much of the “grunt” work, it is human intelligence in the financial decision making that does the rest.

Studies and statistics suggest that, because of demographic trends, companies will soon face a shortage of talent. In response, many companies have begun adopting processes and tools to more effectively recruit, retain, and develop talent. At the top of the list are human capital management (HCM) and talent management systems. Find out how these new technologies can help your company survive the coming talent crunch.

Primarily due to rapid development of technology in the past thirty years, the market structure throughout the world has changed considerably. Local markets have become accessible to foreign manufacturers, who are able to perform well in their newly established territories in part due to their superior application of technology. In this light, most companies, including small and medium size, have embedded globalization in their expansion strategies, consistently seeking for new markets abroad. Consequently, local manufacturing companies are facing global competition, forcing them to adopt new concepts with respect to people, process and technologies. This document describes these approaches to production planning in detail as well outlines a software solution. The software solution (Production/3) combines both pull and push techniques and enables small to medium size organizations to fully automate their production system while retaining their investment in their legacy enterprise resource planning (ERP) systems.

When business uncertainties are frequent and compliance with regulations is mandatory, it can be a challenge to keep information technology (IT) synchronized with strategy for maximum business value—while reducing IT cost. An IT portfolio management framework, coupled with an IT governance framework, can provide visibility into projects and IT assets, keeping them aligned to business objectives at all times.

Effective IT systems management is a challenge, especially for midsized companies that must maintain sophisticated IT environments without the budgets of their larger counterparts. This comprehensive guide provides IT newcomers—as well as experienced veterans—with all the information they need to understand the best ways to align people, processes, policies, and tools for a cohesive, streamlined, and supportable IT infrastructure.

Increased global competition, pricing pressure, and the need to rationalize resources have made business and operational measurement vital on all organizational levels. That’s why business intelligence and data warehousing tools are no longer only for the exclusive use of financial controllers. Instead, they are everyday tools across company divisions, giving relevant and efficient information overviews of all areas of responsibility.

The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

Intellicus Enterprise Reporting and Business Insights Platform Version 7.0 (Intellicus) has been TEC Certified as a business intelligence solution. Intellicus's flagship BI product is Intellicus Enterprise Reporting and Business Insights Platform Version 7.0, a complete application for information workers, aiding with data analysis, enterprise reporting, and decision support tasks within any type of organization. Certification ensures that Intellicus has demonstrated the platform's support for select real-world business processes, and that TEC analysts have reviewed the product's functionality against known benchmarks. Download the Intellicus certification report now for product analysis and in-depth analyst commentary.

Business intelligence—or decision support—allows you to better understand, analyze, and predict what’s occurring within your company. BI turns data from financial, manufacturing, and sales systems into useful and meaningful information and then distributes it to people who need it. Midsize organizations have limited resources, so a BI solution should deliver low cost of ownership through off-the-shelf integration.

Now that technical aspects of delivering information to the business intelligence (BI) user community are understood, BI vendors are focused on market expansion through key initiatives, including advocating ‘BI for the masses.’ However promising expanded BI use may be, a careful and balanced discussion of the specific business and technical preconditions for capturing the business value of BI investments is needed.