Tag Archives: melissa ferrick

Staff blogger Magen Tracy, assistant director for online marketing and social media, blogs about Berklee’s 8th Annual SXSW Day Party in Austin, TX. Read more about student performances on the road at Berklee on Tour.

Presskit.to’s Ben Maitland-Lewis and Chloe Sunshine’s Kendall Egan.

Last Friday, March 15, Berklee hosted our eighth annual SXSW Day Party, and our first at an outdoor SXSW venue, Brush Square Park. It was a great day for the Berklee community, and for music in general, with student and alumni bands from all around the country, and 1,000 attendees including alumni, press, fans, and new faces. The party was the culmination of the efforts of Heavy Rotation Records (our student-run label), Berkleemusic (our online school), The Red Room at Cafe 939, and Berklee Alumni Affairs, and was broadcast live on TuneIn Radio by Presskit.to and Backbone Radio Networks to more than 6,500 listeners worldwide.

So this year, thanks so some very generous people, we were able to throw two parties at SXSW. The first, yesterday at Lucky Lounge, was a great success, with a killer lineup of Berklee students and alumni: Amber Rubarth, Jordan Tarrant, Nini & Ben, Merry Go Round, Ann Driscoll (check out her performance), A House A Home, and Melissa Ferrick. We’ll be posting more video and pics as we go. Now we’re up and off to our second party of the week at Friends, where we get to hear Ann, Jordan, and Nini & Ben again, plus Audible Mainframe, The Young Republic, Stefan WM, Love Like Fire, and Shayna Zaid & The Catch. Stay tuned!

It’s Wednesday night, and I can’t tell you how excited I am to be in Austin for SXSW (aka Indie Rock Spring Break). In addition to Berklee’s official parties there are tons of Berklee students and alumni playing all week long. Here’s who we know about; if we missed you comment below and we’ll add you to the list!

Finally, some downtime. I just got back from my last day of panels and parties, and am trying to get some packing done before I head out again for the night. Here’s a brief recap of the last day and a half. Continue reading →