LBJ Joins Auction for Cancer Research

To mark the 10th anniversary of Pink Pony, Polo Ralph Lauren is launching its first Pink Pony Online Auction in partnership with luxury charity auction site charitybuzz. The auction will showcase more than 300 unique, once-in-a-lifetime experiences offering bidders a chance to step into the world of Ralph Lauren.

One of those experiences is the rare chance for one lucky fan and a friend to meet NBA superstar LeBron James and watch him play from VIP seats at an upcoming Miami Heat game. LeBron is also offering to autograph jerseys, basketballs and any other memorabilia the winner brings along. Bidding is open through October 21st here, and is currently up to $2,500.

100% of net proceeds benefit The Pink Pony Fund for cancer research. The online auction began October 1st and runs through October 21st at www.charitybuzz.com/RalphLauren.

Launched in 2000, the mission of Pink Pony is to reduce disparities in cancer care in medically underserved communities and ensure that treatment is available at an earlier, more curable stage. The Pink Pony Fund supports programs for cancer screening, early diagnosis, treatment, research and patient navigation.