by
Aline Reed & Ken Burnett

SOFII casts its spotlight on the early instants of inspiration that gave rise to the Royal Society for the Protection of Birds, Greenpeace, Centrepoint, Freedom from Torture, NSPCC, the Fred Hollows Foundation and University College London

by
Aline Reed & Ken Burnett

There is a lot going on in this addition to SOFII’s founding magic moments. It has a wonderful ghost story and is a great example of a consistent donor relationship that has lasted over 500 years. And it shows how philanthropy moves on, changes and can help younger organisations do the same.

About the author

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

Ken Burnett is author of Relationship Fundraising and other books including The Tiny Essentials of an Effective Volunteer Board (The White Lion Press Limited, London, UK) and The Zen of Fundraising, (Jossey-Bass Inc, San Francisco, USA). Ken is also SOFII’s managing trustee.

Make SOFII better still…

We love receiving new exhibits from around the world, so please share your fundraising stories with us. Add a case-study or article to SOFII.