In Sweden there are over 750,000 ‘Stryktippare’ (people betting on english football with Stryktipset) in a wide range of ages. Everyone with their own experiences of the English football. In our new campaign for Stryktipset we focused on the differences between the generations together with the strong mutual love for the sport!

To encourage children to spend more time outdoors, we’ve launched the app 'Djur På Tur' (eng: Animals On Tour) with Polarbröd. A mobile game where you collect animals and release them where they belong - in nature.