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2 Mobility Management in the Build-up to the London Olympic and Paralympic Games Adrian Bell Transport for London Cycling, Walking & Accessibility Presentation for POLIS Network 19 December 2007

3 Walking and Cycling in London London is breaking the UK mould Major existing programmes such as London Cycle Network + and Legible London Future strategy places non-motorised travel at heart of transport resilience needed to meet population and employment growth demands TfL Travel Demand Management providing umbrella behavioural change programme Boroughs and NGOs working together with TfL

5 Travel Demand Management World s largest programme All schools to have travel plans in 2008 Business to business travel plan network for workplaces Personalised travel planning programme Smarter Travel Sutton borough-wide experiment

6 London 2012 Games described as largest peacetime logistics operation a country can undertake Olympics 10,700 athletes from 200 countries in 26 sports 16 days of competition attracting 7.7m visitors Paralympics 4,200 athletes from 160 countries in 20 sports 11 days of competition attracting 1.5 m visitors Supporting programme of cultural events Budget set at 9.2bn (~13bn )

7 2012 Transport Objectives 6 th July 2005 IOC awarded 2012 Games to London Successful London bid committed to: 1. Provide safe, secure, inclusive, fast and reliable transport to the Olympic Family and Paralympic Family client groups; 2. Provide frequent, reliable, friendly, inclusive, accessible, environmentally-friendly and simple transport for spectators and visitors from all around the UK and overseas; 3. Leave a positive legacy and facilitate the regeneration of east London; 4. Keep London and the rest of the UK moving during the Games and thus make it a positive experience to host the Games; and 5. Achieve maximum value for money for every pound spent on transport No spectator or visitor will access the Games by car

15 Active Spectator Programme An Olympic active spectator programme will promote non-car travel alternatives, encouraging spectators to walk or cycle to venues, and will include the use of bike pools and provision of secure cycle storage facilities London 2012 Bid Document Scope: visitors, existing communities (background demand) and workforce Builds on TfL and London programmes up to 2012

16 ASP messages need to be given at many levels and with various partners to be effective TV, cinemas, posters Press, radio, trade journals, education Increasing personal relevance to move through TAPESTRY type stages of change Promotional material distributed at stations, with tickets and through other opportunities (e.g. hospitals, surgeries) ODA/ LOCOG programmes TfL/GLA marketing messages Borough activities NHS, Sport England and other partners

19 Tour de France Grand Depart Around 3m spectators in London and Kent 8% share for cycling to the London events Guided-rides for up to 2,000 5,000 temporary cycle parking places Workplace Challenge promotion Schools information and local events

21 3. Manchester Commonwealth Games :80 private/public transport modal split achieved (target 50:50) 4% mode share for cycle and walking with little promotion Installation of temporary cycle racks at each of the main event venues 9,000 park and walk spaces were identified approximately one mile from the main stadium New signs and information including Games Radio

22 Progress and Issues Need for collaboration on integrated delivery of mobility management objectives across agencies and supported by stakeholders Other than existing programmes (TfL) no funding is identified for ASP. Budget is a highly political issue Sponsorship is possible but relies on use of Olympic brand to be effective. This is a highly regulated commercial issue TfL have a longer-term vision (2025) and with the boroughs, face the legacy issues. ODA have an event focus. There is a tension over perspectives TfL would welcome interest from partners to develop an expertise in event-based mobility management including knowledge sharing, original research and pilot projects

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