Posted
by
samzenpuson Monday June 23, 2014 @05:47PM
from the try-ours-instead dept.

mpicpp writes with news about a new Microsoft trade-in program to encourage sales of the new Surface Pro 3. Microsoft is offering a limited time Surface Pro 3 promotion via which users can get up to $650 in store credit for trading in certain Apple MacBook Air models. The new promotion, running June 20 to July 31, 2014 -- "or while supplies last" -- requires users to bring MacBook Airs into select Microsoft retail stores in the U.S., Puerto Rico and Canada. (The trade-in isn't valid online.)...To get the maximum ($650) value, users have to apply the store credit toward the purchase of a Surface Pro 3, the most recent model of the company's Intel-based Surface tablets.

I don't think will go much. You're assuming that someone values their $1000+ dollar MacBook Air at $650 and values the Surface at something worth the discount. Considering the amount of work you'd have to do to migrate (either Windows to Mac, or Mac to Windows) you have to think about 200-300 realistically for swapping costs. Makes good headlines (as we see here) but won't help much.

I think the explanation is obvious: Microsoft employees want those nice shiny MBAs, but because they don't have the money anymore, they want to barter for them with those SPs lying in their warehouses.;-)