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About this project

1 - Inspired by Custom Shirts we use the Finest Materials. We’ve combined elements that come only on made-to-measure shirting: mother of pearl buttons, heavy interlining in the collars so they don’t droop after dry cleaning, back darts, and reinforced stitching. We use the best fabric as well: Premium Pima Cotton usually found on $250 shirts.

2 - Patent Pending Non-Graded Patterns! We used thousands of our Scans to create 9 non-graded
patterns. Along with our 3D overlay technology we were able to create algorithmically analyzed patterns that are unique to the industry.

3 - Guaranteed to Fit. We're confident your shirt will fit. So confident in fact that if for any reason it doesn't: We'll replace it with a custom shirt at the same price.

The Story

What if
I told you there was one secret to dressing well?

Nobody
talks about it. You’re just supposed to
know.

And by
the way, this one thing will improve the way you look by 350%

What is
it?

FIT.

That’s
it. Just Fit. Not style, not pairing well, Just Fit.

Don’t
believe us? Let’s let the evidence speak
for itself.

We had two guys set up OKCupid profiles. Each with a picture of him in a fitted garment and another picture in an off the rack suit.

We then
let the profiles sit. For four months we
waited.

What
happened? Let’s let the results speak
for themselves.

Over 4 Months, the pictures in the fitted garment received 3.5 times the amount of unsolicited messages as the normal pictures.

We’re on
a mission to get every man that extra 350% boost.

The Perfect Shirt

The Fit.

Companies know that fit is important. But everyone's taken the easy way out. They take an initial pattern based on one person - called a "fit model".

They then increase the size 1 - 2" in each direction in a process called "grading"

This is wrong.

We’ve
traveled across the country in our Tailor Truck with its 3D Scanner. From LA to NYC and everywhere in between we’ve
scanned and fitted guys from every walk of life.

Now with
that data, we’re preparing to give everyone that Perfect Fit. We’ve used thousands of scans to create the
perfect shirts in sizes that are meant to fit and make you look great.

After
analyzing millions of data points we’ve created 9 fits based on height, waist
size, and chest measurements.

We’ve built our shirt for the hardest fits. Slim Cuts, Athletic Bodies and Husky all in 3 variations: Long Torso, Average Torso and Short Torso.