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“It’s a two-way connection”; “it’s the Coca-Cola bottle you would recognise even in the dark”; “it should be as clear as the difference between fur and feathers”. Experts tell us how they define branding .

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Design stories in the national press

The Royal Mint’s new Magna Carta coins have come under fire for a design that shows King John holding a quill. Apparently he didn’t “sign” the Magna Carta but instead put his seal on it – the BBC reports.

According to the Guardian , the Democratic Republic of Congo’s football team are facing a fine at the Africa Cup of Nations because the font size on their shirts is too small. A printer’s error apparently.

Plans to build the world’s longest trampoline in London have been “bounced out” of City Hall, reports the Evening Standard .