Engagebay Blog

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While all the media is busy blowing the success trumpet of a few startups, one significant percentage statistic is eluding them, and in turn, us, the masses. 71%. Yes! 71% of the small businesses fail over the course of 10 years. In a study by Statistic Brain, Startup Business Failure Rate by Industry, the failure […]

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Privacy is something we as human beings all value, but it’s also becoming more and more of a commodity. Although there’s always a joking tone to it, people have become more paranoid about being spied on by the FBI and other governmental entities. Then there’s Internet Neutrality, which has changed the game in terms of […]

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Let me share an interesting stat with you: Did you know that 67% of Marketing Leaders (medium to large companies) currently use a Marketing Automation (MA) Platform? – Salesforce “State of Marketing” (2017). And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 […]

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Have you heard? In 2017, video marketing grew to be one of the most viable marketing tactics in a marketer’s arsenal. Here are some fun stats from marketing brand Zembula: If you post a video, you may get 39 percent more vendor calls and 65 percent more visits to your website. Videos push up the […]

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Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]

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Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.

But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?

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Every company has a story to tell. Here at EngageBay, our story began with the need to address the marketing challenges faced by small businesses. In spite of knowing that there are already over 5,000 marketing technology companies in existence as of 2017, we decided to build a new, affordable, all-in-one marketing platform for small […]

Share this:

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Influencer marketing has become quite a powerful tool in a marketing team’s toolbox today. With people no longer trusting traditional forms of advertising and marketing they are increasingly looking towards people they trust and respect.

But how can a new brand that is a virtual nobody use influencer marketing to promote itself? With increased competition is it becoming something that is out of the reach of new brands or can a new brand realistically leverage influencer marketing for the long term?

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With so many marketing automation tools available, businesses are often overwhelmed by the choice and challenges of keeping up with the latest trends all of which can be difficult and time-consuming. Which marketing automation tools you choose depends on the size of your business, what you want the platform to help with, the tool’s complexity, and the appeal of its user interface.

In this post, I’ve compiled a list of the best marketing automation tools with features and automated workflows that should make marketing less of a headache.

Email marketing automation workflows deserve a key role in your marketing automation strategy. When your business nurtures leads with triggered messaging, you will likely see an increase in average order value and a decrease in customer drop-offs.

Here are 17 automated email workflows that every business, including e-commerce stores, should set up and optimize to keep qualified leads engaged.

Customer relationship management or CRM software provides insights into your customers that let you market to them effectively. You can also use this software to strengthen preexisting relationship with said customers. It’s no surprise that CRM often intersects with...

Marketing automation has grown a lot in recent years, but just how much? According to Emailmonday, between 2017 and 2018, most B2B companies—58 percent of them—wanted to start using marketing automation to grow their businesses. Those who don’t, which is far fewer,...

Year after year, Black Friday proves itself to be one of the most lucrative days for retailers. Chain Store Age, a renowned retail publication, put Black Friday at the top of its list for the busiest shopping days of 2018. Growing just as much in popularity is Cyber...

Have you checked the calendar recently? If so, then you’ll notice that October is nearly over, which puts us firmly in the fourth quarter. While you’re undoubtedly busy mapping out your marketing strategy for the remainder of the year, you’re also likely planning...

As a blogger, you have a natural gift for the written word. You know how to entertain, educate, and inform your readers on a variety of topics. That ability to eloquently express thoughts is much sought-after in an age where the human element is part of what makes...

If your emails don’t convert your readers, they have little value in aiding your business objectives.

To maximize conversions, landing pages play a key role in driving conversions from your email marketing campaigns. They should hold your readers’ attention and increase the chance of conversions by giving good reasons for them to stay there and take the next step.

Are your email marketing campaigns and landing pages optimized and do they possess these winning elements?

Your marketing automation strategy plays a key role in driving your inbound or outbound marketing. However, it involves more than just employing technology. It needs to be aligned with the buyer’s journey to drive leads and sales.

Discover five steps that are critical to ensuring your marketing automation strategy successfully aligns with the buyer’s journey.

Valuable customers need special attention. They not only bring revenue, but they also become your brand ambassadors. A personal connection, an extra attention, and a value-added proposition always keep special clients happy and satisfied. That is where 'Account Based...