Are Your Business Blogs Too Boring? (Part 2)

Are you afraid that your business blogs are boring your customers? Here’s our companion post to help you find ways to keep your content fresh and interesting:

Engaging Content – Pictures, free downloads, and video content are excellent ways to break up content in your blog posts. These are all assets in your content arsenal that will help capture reader attention as well as showcase your company’s versatility. Different types of content in blog posts will help create highlights and give readers something new to look forward to.

Make the Most of Social – Integrating your social networking profiles is a great way to cross-promote and bring something new to your posts. Encourage readers to get social on Twitter by using certain hashtags or create excitement by inviting them to enter in a contest or giveaway. And it doesn’t have to be a big prize to capture someone’s attention. Free downloads are great but even a free hat or t shirt will get more attention than just a normal blog post. Remember that the point isn’t just to give away free stuff but to bring the relevancy back to your company and how to be useful to customers.

Connect With Your Readers – Asking for comments and feedback promotes engagement. Blogs are a platform for open communication and you want a place where readers can feel comfortable leaving feedback or asking questions. Connecting also means showing your personality – meaning solving problems, responding to reviews and expressing real, human emotions. Who knew that blogging can be such a freeing opportunity?

There are many different ways to spice up your blog posts and these are just a few ways to get started. This especially holds true for businesses like e-commerce or other industries that aren’t considered reader-friendly. Do you have any other tried and true tips for your business blog?