Pink ambition? This L’Oréal app lets you try on different hair colours

New year, new you - is that still a thing this late in the month? We'd like to think so. Because for us beauty junkies it's never late to change looks and we'll use literally anything as an excuse: new year, new season, new job, newly single - you name it.

And when the time comes to step into new hair territory, we have done our research. We're ready to overwhelm our hairdressers with a heavily-inspired Pinterest board and we'll sit on that salon chair meaning business.

Now, what if we tell you that those research days were over? L’Oréal has released a new app that is literally the future of hair colour.

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L'oreal

Their groundbreaking app has been 10 YEARS in the making and now it is finally amongst us. With a sophisticated 3D technology developed by a group of scientists, engineers and innovators, the app looks nothing like you ever seen before or tried. The results on screen are perfect - the strands of hair are coloured individually and it's adapted to the depth of light and shadow in the room.

Once you've found the ideal shade for your new look, you can save it on the app and send this data to a L’Oréal's salon, for your hair colourist, who will analyse and apply at your next visit.

L’Oréal Professionnel hair artist Matthew Collins explains: “Style My Hair is reaching a new level. This new technology is really going to change the way we interact with our clients, by enabling them to test live all the colours they want and spot the best ones according to their skin tone. It will give the most realistic idea of how your new colour will look like on you and represents a key tool for hairdressers to upgrade the diagnosis session.”

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BRB, just going to see how we'd look like with pastel pink hair (and every other colour on the planet!) on.