Pay TV revenue in India to jump 20% between 2018 to 2024: Digital TV Research

India likely to gain $1 billion in pay TV revenue to take its total to $6.32 billion

ETBrandEquity

June 06, 2019, 12:28 IST

India is set to rake in $1 billion in pay TV revenue between 2018 and 2024 to take its total to $6.32 billion – up by nearly 20% as per the latest report by Digital TV Research, the firm that provides business intelligence for the television industry.

According to the report, the second biggest winner will be Indonesia, with a $786 million gain.

As per the report, pay TV revenue (subscription fees and pay per view movies and TV episodes) for 138 countries peaked in 2016 at $205 billion. Revenue will fall by 14% to $177 billion in 2024. This is the same level as 2010 - despite the number of pay TV subscribers climbing by 380 million between 2010 and 2024.

The report further states that eight of the top 10 countries will lose revenue between 2018 and 2024. The pay TV revenue in the US are likely to fall by $21 billion or down by 22%. US pay TV revenue peaked in 2015, at $106 billion, but its total will drop to $76 billion in 2024. The US is not the only loser, the revenue in the UK are set to fall by nearly $1 billion between 2018 and 2024 – or down by 14%.

Revenue will decline in 51 countries between 2018 and 2024. The top five countries will account for 59% ($105 billion) of global pay TV revenue by 2024. The next 15 countries will bring in a further 23% ($40 billion). Therefore, the top 20 countries will contribute 82% of pay TV revenue by 2024.