Gov. Nathan Deal today announced that ASOS, a leading online global fashion and beauty retailer, will establish an East Coast e-commerce fulfillment center in Union City, creating more than 1,600 jobs and investing more than $40 million in Fulton County throughout the next five years. In the first phase of development, the fulfillment center will have a 10 million-unit capacity with additional room for future growth.

“Georgia is an ideal location for innovative international retailers like ASOS to reach new customers,” said Deal. “In choosing to locate in Fulton County, ASOS will benefit from the robust transportation network, highly skilled workforce and growing economy that we as the top state for business have to offer. We appreciate ASOS’ significant investment in Georgia as they grow their presence in the U.S. and look forward to the company’s success here.”

Based in the U.K., ASOS has 15 million active customers around the world, with exceptionally strong growth in the U.S. The mission of ASOS is to use fashion as a force for good, with a focus on ethical sourcing, carbon reduction and giving back to the community.

“We are very excited to build a U.S. home in Fulton County,” said ASOS Vice President of Logistics Brent Dorfman. “Atlanta is an ideal location for us, it is a vibrant and growing international city with a diverse culture. We will use the region’s transportation network and deep pool of talent to deliver ASOS’ best-in-class service to U.S. customers.”

New jobs at the fulfillment center will include positions in professional and operations management, basic operations, engineering, material handling and administration.

“We are always thrilled to see new investment in Fulton County,” said Fulton County Commission Chairman John Eaves. “But more importantly, having an internationally based company like ASOS choose Fulton County for their first significant presence in the United States speaks to the quality of our workforce, our business friendly climate and high quality community.”

In 2016, the Fulton County Board of Commissioners approved a 100% Freeport exemption for E-commerce Fulfillment Centers in Fulton County, one of the first counties in Georgia to do so and the only in Metro Atlanta. This allows inventory of e-commerce distribution centers to be fully exempted from Fulton County ad valorem (property) taxes.

”Fulton County has already proven itself as a leading destination for E-Commerce in the Southeast,” said Commissioner Liz Hausmann, sponsor of Economic Development on behalf of the Board of Commissioners. “Today’s announcement is another strong indication that the E-Commerce industry sees the opportunity to succeed in Fulton County.”

“We are proud to have ASOS in Union City,” said Union City Mayor Vince Williams. “Our economic development teams on the state and local level have worked tirelessly to attract world-class businesses to Georgia and this new partnership is a testament to their work.”

“Having a global leader in e-commerce like ASOS choose Fulton County shows the area has the skilled workforce, proximity to population centers and availability of prime commercial real estate needed to support this growing industry,” said Al Nash, CEO of the Fulton County Development Authority.

Select Fulton Economic Development Specialist Samir Abdullahi represented Fulton County in partnership with the Georgia Department of Economic Development (GDEcD), Metro Atlanta Chamber and Georgia Power.

“What a win it is for the state when an international company chooses Georgia in order to grow their customer base in the U.S.,” said GDEcD Commissioner Pat Wilson. “We are excited that ASOS is locating to Union City. Thanks to our pro-business environment, statewide partnerships and top-notch workforce, Georgia is able to support ASOS as they hire our citizens for these newly created positions.”

About ASOS

ASOS is a global fashion destination for young adults. The company sells cutting-edge fashion and offers a wide variety of fashion-related content, making ASOS.com a hub for the thriving fashion community. ASOS sells more than 85,000 branded and own-label products through localized mobile and web experiences, delivering from fulfillment centers in Europe and the U.S. to almost every country in the world. ASOS tailors the mix of own-label, global and local brands sold through each of the company’s eight local language websites: U.K., U.S., France, Germany, Spain, Italy, Australia and Russia.

ASOS websites attracted 146 million visits during June 2017, up from 123 million in June 2016. As of June 30, 2017, ASOS had 15 million active customers, including 5.2 million in the U.K. alone.

About Select Fulton

Select Fulton is Fulton County’s Economic Development initiative, launched in 2016, bringing together the expertise of the Development Authority of Fulton County and a professional Economic Development team. Learn more at www.selectfultoncounty.com.