Amazon opens book stores in Seattle and San Jose

Amazon’s book store in Seattle’s University Village .(GeekWire Photo / Taylor Soper)

Amazon expands its chain of bookstores to Bellevue, Washington and San Jose, Californi, bringing the total number of book stores to 10 since opening up their first store in Seattle University Village in 2015.

Amazon is incorporating physical locations into its primarily e-commerce style of doing business and is set to be opening up a new book store in Bellevue Square mall and Broadway Plaza in Walnut Creek, following its most recent opening of a bookstore in Santana Row in San Jose. These bookshops add to the growing list of Amazon’s physical retail stores such as the AmazonFresh Pickup stores and the Amazon Go stores. They double up as showrooms for other Amazon merchandise such as the Amazon Echo Dot and customers can also benefit from a number of discounts offered in the stores.

Although e-commerce offers convenience to both customers and the business, having a physical location has its perks too. One such advantage is that interaction between the business’s staff members and the customer. That human interaction helps to add to a more wholesome shopping experience. Physical locations are also a great avenue for cross selling and in Amazon’s case, they get to test out new gadgets and technologies that link back to their online stores. it is perhaps the realization of these benefits that has seen Amazon opening up 10 bookstores with 4 more still being worked on. Amazon’s efforts to customize the book selections in their store have primarily been influenced by the bookstore use data derived from its online store.

Amazon opens book stores in Seattle and San Jose was last modified: August 27th, 2017 by admin