From forgotten boxes to Three Pioneers of Hebrew Typography

The lecture will focus on my research and curating work towards the exhibition: "New Types: Thee pioneers of Hebrew Graphic Design" in Israel Museum Jerusalem (October 2015 – June 2016). The exhibition displays design and typographic works of Moshe Spitzer, Franciscka Baruch and Henri Friedlander - who trained and worked in Germany during the 20s , and since the late 30s took major part in the developing Hebrew culture here; each seeking in his or her special way after a" new Hebrew type" which will serve the renascent Hebrew culture. The research was comprehensive, involving major typographers and culture researchers in Israel, Germany and Switzerland, in cooperation with Marbach Literary Archive. This groundbreaking research, which dealt with Hebrew Typography, covered issues which have never been researched before. For example, the Jerusalem type foundry workshop Spitzer built - the first to cast original Hebrew letters in Israel. I will also focus on the research process, which began in a closed basement and ended in the exhibition in Israel museum, and on the narrative which guided my curator work: reading typographic and design processes also as cultural text with wide aspects.