Emirates just took a shot at competitors with a Jennifer Aniston commercial

YouTube/Emirates
Emirates is taking aim at its competitors again in a new commercial that showcases the airline's most affordable seats.

Jennifer Aniston, a spokeswoman for Emirates, takes the limelight as she discovers the appeal of economy class on an Emirates A380 and opts to trade her first-class seat for a seat in the economy cabin.

The new ad is a follow-up to a commercial that Aniston starred in last year that took a jab at Emirates' American competitors. The 2015 commercial compared the amenities offered in the first-class cabin on an Emirates flight with those offered in first class on competing airlines.

While the new ad does less comparing and more showing off, the message is still clear: Emirates wants consumers and its competitors to know it is confident in all of its products, not just its premium cabins.

The ad is unlikely to sit well with US airlines that have struggled to keep up with the products offered by Emirates and other Middle Eastern airlines. In fact, a feud has been brewing between US airlines and their Middle Eastern competitors for a while.

American Airlines, Delta Air Lines, and United Airlines accuse Emirates — as well as Qatar Airways and Etihad Airways — of gaining an unfair advantage by receiving tens of billions of dollars in government subsidies over the past 10 years.

Emirates, along with the other Middle Eastern airlines, has denied receiving illegal subsidies, but ads like this are sure to be like salt in the wound for some US competitors.