SEA University: Sales and Marketing Recap

SEA UNIVERSITY:
SALES AND MARKETING

The March 3rd, Social Enterprise University class on marketing, facilitated by Vin Hoey, founder of Strategic4sight, got our Spring classes off and running.

Based on the feedback received, the Integrated Creative Brief was very helpful to participants. Among many other takeaways, Vin talked about branding, which in his viewpoint is a customer /stakeholder promise. Branding is especially critical in a highly competitive market where we need to position our brand and successfully use it to differentiate oneself from the competition.