Voice Assistant Analytics

Voice-enabled devices make life easier for consumers. But for brands, it’s been a challenge — until now. With Adobe Analytics, you can now deliver more personalized customer experiences through voice-based interfaces by capturing and analyzing voice data for all major platforms, including Amazon Alexa, Apple Siri, Google Assistant, Microsoft Cortana, and Samsung Bixby.

They Speak. You Listen.

Increasingly sophisticated AI voice assistant platforms and the growing potential use cases they can assist in are driving consumers to increase their adoption. For brands, voice-based apps present many new challenges, like delivering on-brand experiences without visual cues, providing highly relevant answers to user queries, and effectively tying voice interactions to the rest of the journey in order to drive engagement and conversion.

With Adobe Analytics for voice assistants, you and your product teams can now easily optimize voice-app development, increase engagement, and understand the impact of voice in the context of the overall customer experience.

Get the details on voice analytics.

See related features.

Anomaly detection

Statistical modeling automatically finds unexpected trends in your data by analyzing metrics and determining a lower bound, upper bound, and expected range of values. When an unexpected spike or drop occurs, the system alerts you in the report.

Flow analysis

Fallout and flow analysis shows where visitors left or continued through a predefined sequence of pages. Our visualizations let you compare segments, rearrange funnel steps, mix and match values, and more.

Advanced segmentation

Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Automatically uncover key characteristics of the segments that are driving your company’s KPIs.