About Us

Herb-a-lites was the first online store for Smokable CBD Flower ever to be established in North America, by our founder and former Executive Director of the National Hemp Association, Zev Paiss. Zev has been immersed in the Hemp Industry since 2012.

​

​​

​

In 2017, he created the Hemp Marketplace, which has grown to become the largest and most active hemp marketplace in the world.

In 2019, Herb-a-lites merged with Obviously Farms, a 34 acre, sustainable farming operation in Greeley, CO, in order to create a seed-to-table, vertically integrated company.

We are committed to deliver to you the top shelf smokable flower in the industry!