In an annual festival named InnoFest MEA; the Middle East
and Africa (MEA) innovation event LG unveiled a new lineup of washing machines.
This is a front-loading machine that is developed on AI direct drive. With this
advanced technology, the machine performs an amazing wash cycle. It is very
gentle on fabric and thus causes very little damage to clothes. The company
boasts that with this technology some 18 per cent damage is reduced and thus
the lifespan of your cloth is long.

The front-loader new lineup has a ‘TurboWash 360’ degree
that cleans the clothes at a very fast rate some 30 minutes faster than
traditional machines. If we talk of the cleaning process then the new lineup
has multi-direction clothes wash technology that cleans the cloth in a better
and faster way.

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If you are worried about the hygiene aspects then don’t
worry, the company has taken care of this as well. It has introduced a steam+
technology that kills almost 99.9 per cent allergens and removes some wrinkle
as well.

Energy consumption in case of this washing machine is
reduced to almost half because of ‘TurboWash’ technology. If we compare to
other traditional LG machines then there is a reduction in power and water
consumption. The stainless steel tub and stainless filter in the machine take
proper care of the machine. It also has an option of ‘Steam’ wash where you can
switch on the warm water and get rid of the stain that are difficult to remove
normal water.

This lineup is compatible to ‘SmartThinQ’ app so relax and operate your washing machine using your smartphone.

During the launch President of LG Electronics Home Appliance
& Air Solution Company, Song Dae-hyun said, “We are delighted by the
positive reception InnoFest attendees had to our latest front and top-loader
washing machines,” He also added that such washing machines would save energy
so perfect for a middle-class family.