Ford Fiesta ST Demand Exceeds Supply

Demand is outstripping supply of the Ford Fiesta ST, as just three months after the hot hatch’s launch Ford have orders to cover six months of production. The Fiesta ST is built on the same production line as the standard models at Ford’s Cologne plant, where the annual production run for the ST has been set at 5,000. With 2,500 cars already sold perhaps Ford will have to rethink their numbers.

The three week production break when the factory shuts down from the last week of July will only add to the backlog meaning that if you ordered a Ford Fiesta ST today, you would have to wait until October to get behind the wheel. The car’s popularity is in part due to its price, as it undercuts rivals like the Peugeot 208 GTi and the Renaultsport Clio by up to £2,000. If you have a little more to spend, you can get a Fiesta ST2, which comes with Recaro leather seats, climate control, LED running lights and keyless entry and still save money over drivers who opt for the French made cars.

The Fiesta ST’s popularity is not only created by its price, as Ford have got a lot of the hot hatch ingredients right in this model. Under the bonnet there’s a 1.6 litre EcoBoost engine, so pace and economy are guaranteed. The frugal engine is attached to a six-speed ‘box and 179bhp is powered to the front wheel.

The Fiesta is always among the UK’s most popular cars. Over the past couple of months an average of 8,699 units have been sold per month. Future sales should be increased by the 1.0 litre EcoBoost models that are offered with 100bhp or 125bhp, and the continued popularity of the Fiesta ST will also help Ford’s small family car maintain its place at the top of the UK new car sales charts.