The Topic: Your favorite fast-food burrito joint now comes with a side of online comedy. Today, Chipotle unveils the first episode of Farmed and Dangerous, a four episode series airing on Hulu. The show stars Ray Wise (Twin Peaks) as Buck Marshall, a big time "spin master" for factory farms. One of Marhsall's clients, Animoil, finds cost savings by feeding cows petroleum-based animal pellets. The only problem is that these pellets just so happen to cause cows to explode from time to time.

Chipotle has always used unconventional methods to criticize factory farming. The company released two animated short films in 2011 and 2013 about the dangers of industrial agriculture. Combined the two videos have over 20 million views. Now, instead of just telling viewers what's wrong with factory farming, Chipotle wants you to watch four 22-minute episodes of a series that, according to the press release, "satirically explores the world of industrial agriculture in America." Watch the first episode now and decide whether Chipotle knows how to make comedy or whether they should stick to burritos.