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Change

“If the consultation feedback indicates an industry appetite for change, AHDB are best placed to implement this and report a price that is more representative of modern marketing – ultimately helping our levy payers to make better decisions.”

She added after speaking with a number of auction markets and processors, the majority suggested the SQQ weight bands should be changed and they wanted a wide breadth of opinions from across the UK.

The survey closes on December 31, with the results expected to be implemented in spring 2018.