Sunday, March 05, 2006

Tips for Improving AdSense Performance

Removing borders from your AdSense ads can lead to a significantboost in CTR.

Use Matching Fonts

Match the font of your site content to the fonts of your AdSenseads.

Use Matching Colors

Match the colors of your AdSense ads to the colors of your sitecontent. Make the ads look like content and more visitors willlook at them.

One exception to the color matching rule is sites that aredesigned to appeal to scammers and spammers. Those sitessometimes perform better with highly contrasting colors.

Use Blue Links

Another exception to the color matching rule is to set the linksin your AdSense ads to blue. Blue links tend to have a higherCTR than other link colors, because people have become used toclicking blue links.

Don't clutter your page with competing ads that don't pay. If auser clicks on an ad that pays you $.01, they are not clickingon an ad that pays you $.30.

Use URL Channels

Use AdSense URL Channels to determine which pages are making youthe highest CTR, CPM, and earnings. Focus your efforts onbuilding pages like those.

Use an AdSense Reporting Package

Google only supports 200 channels. If you have more than 200pages, use AdSense reporting software to give you moreinsight into your AdSense earnings.

Don't Compete for Other Peoples High Paying Keywords

If a keyword is on a list of high-paying keywords, that meansthat thousands of spammers are already competing for thatkeyword.

Don't be a follower. There is no money in being one of the crowd.

Do Compete for Your Own High Paying Keywords

Monitor your AdSense URL channels to determine which keywordsare making you the most money. Compete for those keywords. Buildmore pages optimized for similar keywords. Get inbound links forthose keywords. Spend your time and efforrt on the keywordswhich are making you money.

Increase Traffic

In the long run, the best way to increase your AdSense revenueis to increase traffic to your web site.