The company has reportedly spoken with chip manufacturers about building Android device processors in an effort to compete with Apple.

The firm wants these processors to have a better memory, faster cameras and built-in depth-sensor support.

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According to a report in The Information , Google believe that current hardware is limiting its ability to bring new technology to the market. It says in recent discussions 'Google representatives put forward designs of chips it was interested in co-developing, including a phone's main processor'

According to a report in The Information, Google believe that current hardware is limiting its ability to bring new technology to the market.

It says in recent discussions 'Google representatives put forward designs of chips it was interested in co-developing, including a phone's main processor.'

While the report didn't say which chip manufacturers Google was talking to, Qualcomm, MediaTek and Samsung are currently the biggest suppliers of chips for Android phones.

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A mobile's chip contains the various memory, computer processing units (CPUs), graphics cards and other components needed to make all its eatures work.

The technology is known as System on a Chip (SoC) and a circuit within it combines all of these primary components in one.

They are used by handset manufacturers because the companies can place the chip straight into the device without having to add individual components.

FORGET 'BENDGATE', NOW APPLE IS PLAGUED BY 'CHIPGATE'

Inside the sleek body of the latest iPhone is one of two chips made by different manufacturers.

Inside the sleek body of the latest iPhone is one of two chips made by different manufacturers.

After conducting tests, a number of iPhone users have claimed the battery life differs on the iPhone 6s depending on which chip is inside.

But Apple has said these tests are ‘not representative of real-word usage,’ claiming the battery life of 6s handsets varies within just two and three per cent.

Commentators have branded the issue ‘chipgate’.

It has long been rumoured that the A9 chips inside the popular new iPhone 6s and 6s Plus handsets are made by two manufacturers - TSMC and Samsung – and teardowns recently confirmed this.

A number of benchmark tests claim to show a theoretical difference in battery life depending on which A9 chip was tested, with one claiming a 50 minute difference between manufacturers.

Tests first posted on MyDrivers showed that TSMC’s chip out-performed Samsung’s according to reports on BGR.com.

However, different chip makers can handpick which CPUs they use, whether their systems add GPS, Wi-Fi and LTE, how much memory to install and they can select their own graphics card.

This is where the differences can lie.

Google apparently wants the new chips to have new Android features it will release in the next few years.

The report mentions 'virtual and augmented reality' as an example.

For the camera's process, Google is interested in technology that can 'scan the environment and push images to Google's cloud-based systems for analysis,' the report says.

Google may begin to make its own chips on Android phones, such Nexus 5X and 6P. The company has reportedly spoken with chip manufacturers about building Android device processors, in an effort to compete with Apple. The firm wants these processors to have a better memory and faster cameras

It is also thought to be looking for an image processor design that can reduce the camera delay in between photos.

Meanwhile, it will be adding 'support for a wider range of sensors, including one that can measure distance.'

By creating its own chips, the company wants to better compete with Apple by standardising Android hardware, unnamed sources claim.

Apple has already taken over its processer designs since the arrival of the A6 chip. Experts claim this provides a smoother performance on its devices.

The report claims Google believes that the same will happen on its devices if hardware was standardised to its specifications.

Manufacturers would also be able to roll out updates more quickly.

The Information also points out that Google recently hired a senior product executive from chip maker Qualcomm and engineers from PA Semi, a chip firm that was acquired by Apple