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109°F

109°F identifies with the aspirations of today's modern, young Indian woman, who sees herself at par with her western counterpart- and reflects her independent, 'new world' attitude, her confidence to live on her own terms, her desire to see herself and be seen as attractive, smart, sensuous, sexy, and 'with it'.

A sizzling hot international fashion wear brand, that distinguishes the wearer as an epitome of the cool, 'new world, women, that draws glances of envy from her women peers, and that makes her sexy, attractive and appealing to the men of her choice!