Oh my gosh, real people, in real clothes, riding a bike to get somewhere and get something done… and on TV no less! Love the music, love the imagery, love the subtle “bike sharing” message and the broad cross-section of riders too. Pretty cool, even if it’s an ad from an HMO.

[I know, I know, there’s some wrong way riding, but we forgive them – it’s still great to see a little transportational cycling on national television. —ed.]

kinda like recycling water thru the long ages of time. but even water needs the natural, swirly patterns of nature to make it happy water. there’s a book about it somewhere. that’s why i recommend bio-pace ha ha

Lord help you if you have an accident and KP is your provider, though. They’ll give you a lecture, write you a prescription, demean you, and send you on your way. Oh, and they don’t have bike parking, either, at least not where we go. Not to be too cynical, but this is just a big company trying to cash in on a currently hip image. Target’s doing the same thing with their “the new commute” spot. That said, I like the guy in the linen suit and I like the bike A LOT!

[…] it?) through a bunch of different riders, including some pretty sharp-looking gentlemen. Someone at EcoVelo pointed out that some of the riders are riding the wrong way, and there’s some sidewalk […]