Monday, April 16, 2012

This week Facebook purchased a company that makes a little
mobile app called Instagram for one billion dollars. What does Instagram do? It
allows the user to “transform everyday moments into works of art you’ll want to
share with friends and family”. In other words, you take a picture with your
phone, use one of Instagram’s filters or borders to change your photo, and then
send it to someone or post it on Facebook, Twitter, Flickr, etc.

Why did Facebook pay so much money for Instagram, a small
company with only 13 employees? There is lots of industry speculation, but if
you look at how Instagram functions, we are seeing the evolution of Web 2.0.
While entities like Facebook, Twitter, Flickr, blogs, etc. were originally
developed with the idea the users would share content within the site itself.
Next, connectivity expanded with applications that linked these major websites:
post on Twitter and the post automatically appeared on your Facebook Wall, and
so on. Now we are seeing applications that knit all this together and make it
instantly available through the one device that everyone carries with them all
the time, the cell phone. But not just any cell phone, the smart phone. The
smart phone is going to be the next phase, dare we say Web 3.0, – The
integration of mobile computing with the interactive, interconnected,
collaborative features of Web 2.0.

Tuesday, March 27, 2012

How
has blogging changed the way that people share and report news and information?

Everyone
with a computer and access to the Internet can be a blogger. Everyone can have
a voice and that voice can be heard around the world – if others read your
blog.

Perhaps
the most significant aspect of blogging is that there are no gatekeepers.
Because blogging is accessible to all, that means there is great diversity in
content and point of view. Unlike more traditional forms of communication,
newspapers, magazines, books, etc., that severely limit who is doing the
writing, blogging can be done by anyone with a desire to communicate. Blogs can
be used to report/discuss world events or simply to announce the birth of the
newest member of the family. Blogs can be formal in style and tone or offbeat
and full of whimsy. Blogs can be used to expound a political agenda or serve
simply as a creative outlet. Blogging is the democratization of communication.

While
traditional media are one-way forms of communication, blogging, with the use of
comments, has the potential to be a conversation, or even a collaboration.
Comments can enhance an initial post, offer new information or a new point of view.
The blogger can respond and further the discussion, revise, update and add to
his post. And the discussion can go on indefinitely. There are no length limits
on blogs, time or word count.

Traditional
media no longer has exclusive access to news. Events are reported on blogs
almost as soon as they happen. Readers have access to many different sources
and viewpoints about any given event. Blogs report the shelling of civilians in
Syria while it is happening. New applications that marry Twitter, YouTube, and
Facebook with blogs allow posts on any of those channels of communication to be
simultaneously posted on the others.

The
same multiplicity of sources and viewpoints are available on any hot news
topic. Like Obama’s healthcare plan? There is a blog for that. Don’t like his
healthcare plan? There is a blog for that too. And a blog for the legal aspects
of the plan and one for the cost, and one for how it will influence alternative
healthcare, etc., etc.

And
then there are the blogs that are a simple sharing of events and information,
like the building of a cabin, or how a family member is doing with chemo. These
blogs have a much smaller intended audience, although the audience may be far
flung, and may serve as a way for families or small groups of people to stay in
touch. Blogs are a way to create and maintain community.