CIC - Elisava is the training courses educational centre, which belongs to the Cultural Foundation of the CIC. It offers different Middle and Higher training courses in the areas of Plastic Arts and Design.

Among its training offer we highlight the Middle-training course in Interactive Graphic Product Assistance, the Higher training course in Advertising Graphics and the Higher training course in Interactive Graphics.

Elisava has its own research group, Elisava Research - emerging group HIMTS, recognised by the government of Catalonia, Generalitat de Catalunya. It is a platform dedicated to the exploration and generation of content around five areas of knowledge (Human, Communication, Material, Technology, Society ) related to design and engineering.

Through Elisava Research, the School develops public and private research, strategy and application projects, as well as scientific dissemination projects.

Master in Advertising Design and Communication

This Master's Degree in Advertising Design and Communication will allow you to learn the mechanisms and languages ​​of visual communication, will promote your creativity in each project and will train you as a specialist in new media advertising.

This Master's Degree in Advertising Design and Communication will allow you to learn the mechanisms and languages ​​of visual communication, will promote your creativity in each project and will train you as a specialist in new media advertising.

Presentation

How can good strategic planning enhance creativity? In the Master’s Degree in Advertising Design and Communication you will know the keys to persuasive communication to be a a specialist in new media advertising.

The need to convince and sell in an increasingly global, competitive and visually noisy market requires new highly creative advertising proposals. In this context, the designer and the creator figures gain a decisive importance at the moment of generating persuasive messages, both in the public and in the private sphere. Advertising needs professionals who master the mechanisms and languages of visual communication and new media to achieve the objectives of companies and institutions, thus generating relevant conversations between brands and consumers. The advertising graphics, the spot, the branded content, the interactive advertising and new media are shown as highly persuasive and effective resources that must be known and mastered.

This Master’s Degree in Advertising Design and Communication aims to transfer theoretical, methodological and practical knowledge, while working on the student's analytical capacity and promoting creativity in each project, with the objective of training effective, critical and competitive advertising specialists.