Suggestive Sell

The top part of the image is the search result box, showing an electric wheelchair priced at $2900. The bottom part of the image is the “Related Items” tab, which shows a choice of inexpensive dining-room chairs. (If you scroll down on the original page, you will also find stools and benches.)

I strongly suspect it’s an automated thing based on word recognition; thus as “wheelchair” contains the string “chair”, other products containing the strong “chair” show up as “related items”. So, no thought went into it at all, basically…

Of course, I think there was no malice or “they sit all the time!” at play. (And where are the couches? Don’t they also lay down? Tsk tsk tsk.)

I don’t know who’d search for a wheelchair and see the “related items” and go, yeah, I need a chair, too. Or maybe instead. Wheelchairs ain’t cheap, and does zie really need to be mobile? I think not! /silly

They can’t play to individuals in wheelchairs, because they’re all individuals. Do you think it would be better if the “related items” were other assistive devices?