Thursday, December 18, 2008

Burger King Launches Beef-Scented Body Spray

If only sugar had a smell....I would market the perfume with the slogan:

"Sugar: Don't eat it. Wear it."

Here it is--the story you've been waiting for:

"APBurger King launches beef-scented body sprayThursday December 18, 7:27 pm ETWhere's the beef? A new meat-scented body spray makes men the answer, courtesy of Burger King

NEW YORK (AP) -- Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features a taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac.