A week doesn’t go by without an article about how CMOs are grappling with big data, specifically interpreting all that data. This recent Adweek article reiterates that today’s CMO “has to have a handle on everything that touches the marketing cycle.” And with every week that goes by, another person lets his New Year’s resolutions fall by […]

No one understands Saints fans quite like Winn-Dixie. When it comes to New Orleans culture, food and football are not to be taken lightly. In 1956, Winn-Dixie became a part of the rich culinary culture and joined as proud supporters of the New Orleans Saints with their first kick off in 1967. The 2014 Saints […]

We do a lot of outdoor here at On Ideas. Here are some insights on how we get it done. 1. Drive Get in the car. Roll down the windows. Turn up the radio. The road is your media. The asshole driving too slow in front of you is your audience. So is the maniac […]

Being relatively new to the advertising world, I’ve become increasingly aware of how imperative it is to involve myself with people of all personalities, backgrounds and interests in order to develop professionally. By purposefully embracing these differences here at On Ideas, I’ve witnessed how every person comes together to form one entity. Collaborating with and […]

How’s your day going? Is it really going that way or is Facebook just telling you that it’s going that way? Are you now confused and have no idea what I’m talking about? That’s okay; join the crowd of almost 690,000 Facebook users in 2012 who had no idea either. For one week in 2012, […]

As a community manager, a social rant gone viral is a very real fear of mine. In my experience, I find that you never really know what’s going to stir up a community. You can assume, you can anticipate and you can prepare, but are you truly ready? There have been times in my past […]

We’re thrilled to announce that we were recently named Agency of Record for the Jacksonville Jaguars. West Herford, partner and managing director at On Ideas, says it best: “We are Jaguars fans to the bone, and embrace the opportunity to reconnect the team with the fans and the Jacksonville community in meaningful ways.” Go Jags! http://bit.ly/1gBEbxY

Wow! October 1st, 2013 was a very big day. The government shut down, the Affordable Health Care Exchanges opened (and the government’s website crashed with the volume), and On Ideas turned 8 years old! We, of course, used the occasion to celebrate, as we should. But it made me think back to my start at […]

The phrase of the day is “Follow Through”! I feel like a slacker after reading about two digital technologists who work in advertising out of Nashville, TN. They have dedicated the past 90 days to creating something new, all in the name of doing. The two have come up with the ambitious effort to create […]

I’m not sure what TV station I was tuned into last week but it was one of the several that cover the financial world. It really was just background noise while I was slaving over a laborious, time consuming, yet mindless home project. But it quickly became more than background noise when breaking news came […]