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Ford expands Fiesta lineup

Text: / Photos: | posted February 29, 2012 13:18

Joining the party

Building on the momentum of its
best-selling nameplate, Ford Philippines introduced three new
variants to the class-leading All New Ford Fiesta lineup during a
gathering in Manila to celebrate the 10th anniversary of Ford Club
Philippines (FCP) last February 25, 2012.

The three new variants include the 1.6L
Ford Fiesta Sport Plus hatchback, and the 1.4L Ford Fiesta Trend with
automatic transmission in both hatchback and sedan body styles.

The 1.6L Fiesta Sport Plus five-door
hatchback features a more bold and sportier look with the addition of
new front and rear bumpers and leather trimmed seats, in addition to
all the class-leading features of the Fiesta Sport such as Ford’s
innovative six-speed, dual-clutch automatic PowerShift transmission.

The new 1.4L Fiesta Trend AT in both
hatchback and sedan body styles helps further expand customer choice
for the popular All-New Fiesta, with the automatic transmission
adding driving convenience while delivering exceptional fuel economy.

“The All-New Fiesta has become one of
the clear leaders of the small car segment, and we are excited to be
expanding our Fiesta offering and giving customers even more choice
with the lineup of this class-leading vehicle,” said Vinay
Piparsania, Vice President, Marketing and Sales of Ford Group
Philippines.

“With the addition of the 1.6L Fiesta
Sport Plus and 1.4L Fiesta Trend AT in both hatchback and sedan body
styles, the All-New Fiesta will continue to connect with Filipino
customers in so many new, exciting and different ways,” added
Piparsania.

In addition to the three new Fiesta
variants, the Fiesta 1.6L Fiesta Trend hatchback and sedan have been
equipped with additional features, including the Connectivity package
with Voice Command and Bluetooth and six speaker audio system –
previously only offered on the Fiesta Sport variant. A front
passenger-side airbag has also been added, joining the driver-side
airbag already featured as standard-equipment.

The new Fiesta 1.6L Sport Plus is
priced at P854,000 and is available in four colors - Chili Orange,
Aurora Blue, Black Mica and Arctic White. The new Fiesta 1.4-liter
Trend AT hatchback and sedan are priced at P739,000 and P729,000,
respectively.

The new All-New Fiesta variants will be
on display along with the full lineup of Fiestas at the 2012 Manila
International Auto Show, World Trade Center from March 29 to April 1,
2012.

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