PAWTUCKET, RI--(Marketwire - December 16, 2009) - Hasbro, Inc. (NYSE: HAS) today filed a
complaint in the District Court of Rhode Island against Infogrames
Entertainment S.A., a.k.a Atari, S.A., alleging fraud and five different
breaches of their licensing agreement for the Dungeons & Dragons brand.

Dungeons & Dragons is owned by Hasbro's wholly-owned subsidiary Wizards of
the Coast, who discovered earlier this year that Atari may have entered
into an unauthorized sublicensing relationship with Namco Bandai Partners
(NBP) for the Dungeons & Dragons digital game rights. NBP is a competitor
for both Wizards of the Coast and Hasbro, and such an agreement is
prohibited under the contract between Hasbro and Atari.

"While unfortunate that we had to take this action, it is crucial for us to
protect the Dungeons & Dragons brand," said Greg Leeds, President of
Wizards of the Coast. "We have been working for several months now to reach
resolution with Atari, and they have left us with no other choice than to
pursue legal action."

Hasbro is seeking compensatory damages for economic losses suffered as well
as a termination of the licensing agreement.