January 27, 2012

From the famous “Zach Morris Block Phone” to the modern day iPhone 4S, improvements to mobile devices come around as often as your next alumni reunion! This post by EverTrue features an infographic on “Mobile Phone Evolution” from the team atWilson Electronics.

Some defining moments of the Mobile Phone are

The “flip phone” was first produced by Motorola in 1989Color screens were first introduced in 1997 from SiemensThe Motorolla RAZR, sold more than 130 million units, becoming the best-selling clamshell phone in the worldThe LG Optimus 3D is the world’s first full 3D smartphone

January 7, 2012

Mobile phones continue to
be much-discussed as we head into the holiday season—with iPhone leading the
pack.NM Incite, a Nielsen/McKinsey company, found that the
iPhone 4S has been the most frequently mentioned smartphone in terms of online
buzz on blogs, capturing 40 percent of online buzz about smartphones from July through
December 2011.

Combined with Apple’s other
best-selling handsets, the iPhone 4 and iPhone 3GS, Apple phones accounted for
nearly two-thirds of all mentions about smartphones between July through
December 2011.

BlackBerry
models took in 10 percent of the buzz, led by the BlackBerry Bold series which
was the third-most mentioned handset with over 6 percent of online buzz about
these top smartphones.

November 16, 2011

The chart above shows the Growth of Smartphone across geographies. In the years to come its the Mobile which will be the the New Face of Shopping.

The Changing Computing Landscape shown as a timescale .Note how traditional IT Channels ..adoption rates come down as more users embrace the Mobile Web.

The Chart above shows the Growth of Global Mobile Advertising , including Mobile Apps which are expected to grow by 17 times in the mext three years ( Mary Meeker Presentation )

A newreportfrom Juniper Research has predicted that "Mobile
retail marketing" will reach $15 billion globally by 2012 as digital
adspend moves to mobile and mobile coupons gain acceptance. This is a
growth of 50% over 2011.

The report found that the smartphone, and more
recently the tablet, has increased the capabilities of both the modern shopper
and the mobile retail marketer. Brands will need to cater to the new age distribution channels as more users get online to transact via hand held Gadgets., SmartPhones and Tablets.

The traditional boundaries between
physical (‘bricks and mortar') retailing and online retailing are blurring as
mobile bridges the gap; fundamentally disrupting the ecosystem with a new breed
of ‘clicks and mortar' retailing initiatives emerging.

October 27, 2011

North Americans have officially embraced the
“post-PC era” according to a new report from broadband solutions provider
Sandvine. The company’s Global Internet Phenomena Report for Fall 2011
analyzes user behavior on the Internet to identify trends, and the trend in
several key areas is quickly moving away from traditional personal computers.

Real-time
entertainment traffic dominates the Web now; andover half of ithappens
on devices other than a PC or laptop computer. This according toa new reportby
research company Sandvine. The report states that "by volume, 55% of
Real-Time Entertainment traffic is destined for the television (either directly
to a smart TV or via an intermediary like a game console or set-top device), a
mobile device or tablet." Those statistics, along with data fromMary Meeker's Web 2.0 Summit presentationlast
week, emphasize just how far we've come in the post-PC

Real-Time
Entertainment is defined in the report as "applications and protocols that
allow "on-demand" entertainment that is consumed (viewed or heard) as
it arrives." Examples given include Netflix, Hulu, YouTube, Spotify, Rdio,
Pandora and Slingbox.

Looking first at overall traffic - which includes both computers and other devices - real-time entertainment accounts for 60% of peak downstream Internet traffic in North America. There's been a steady increase in this figure over the past few years. It was 50% in Sandvine'sMarch 2011 report, 42%in 2010and just under 30% in 2009.

For the first time, more real-time home entertainment was delivered to devices like gaming consoles, smartphones and tablets in the United States than to PCs

Netflix alone accounts for 32.7% of total peak downstream traffic in Sandvine's latest report, a relative increase of more than 10% since U.S. spring. YouTube accounts for 11.3% of peak traffic

October 9, 2011

During the October iPhone event Apple
gave an update on the app and song download totals. This is a reliable gauge of
the iTunes ecosystem performance and Apple has been supplying these numbers for
several years. By Plotting This numbers and data gives us a good idea of the trend in mobile content consumption.

The total number of
apps downloaded (excluding updates) overtook songs in June/July and continues
on its trajectory. In fact, the rate of downloads for Apps is now over 1
billion / month. Given the data points above, I calculate it to be about 34
million per day. The corresponding rate for songs is 8.3 million per day.( source )

After paying the
content owners, iTunes is left with about $75 million per month from apps and
$85 million per month from songs.At a billion
downloads a month (and rising) the value in terms of revenues is already a run
rate of $2.9 billion per year. This has been enough to overtake a business that
has been running for more than seven years. ( source )

At $2.9bn/yr apps are challenging songs as the most valuable online medium