The Upward Success Trajectory for Lori Senecal, the Global CEO of CP+B

There is no doubt that Lori Senecal has realized most of her career and life aspirations. The global CEO at CP+B comes from a fairly successful family from which she drew her motivation and inspiration. According to her, seeing her older brothers and sisters excel in their careers made her want to succeed as well and that largely contributed to the making of the great career woman that she is.

Lori’s Career

Success appears to follow Lori everywhere she goes. After acquiring her sales and marketing degree, Lori cruised into the marketing sector with a clear mind that she had to be the best to compete with the best. From the onset, she proved to be a reliable employee who delivered maximally on every mandate that was placed on her. Over and above that, she made a name by showing impeccable leadership skills that in most cases amazed her employers. Within no time, Lori started occupying some of the most prestigious executive positions in the business world.

The companies under which Lori Senecal has served at some points are many and prestigious. She once was employed by Coca-Cola Company as its global accountant director and for slightly over three years served as DDB Worldwide Communications Group Inc.’s chief marketing officer. These two positions equipped Lori with invaluable experience in how global corporations and different global economies work. It was due to this experience and a show of commitment in executing her duties that DDB decided to promote her to head its department of sales and marketing. Before that, McCann Worldgroup had the privilege of being served by Lori in the capacity of executive vice president. Check out Adweek to know more.

According to Blogwebpedia, in 2009, Lori’s career took a different upward trajectory when she was added as a partner at Kirshenbaum Bond and Partners. This inclusion saw her take up the president and CEO positions at the company and continued holding them until she joined MDC Partners Inc. in 2015. At MDC, she became CEO as well as the director. With her massive experience in global marketing, Lori’s services are sought after by many. She took up her current role at CP+B in 2015.

About Lori

Lori Senecal resides in New York City, where she spent much of her career life. She was an undergraduate student at McGill University. Lori has received many awards in her lifetime. She bagged the Quantum Leap award during the AWNY Game Changer Awards of 2013, and he has been included in the Women to Watch list by the Advertising Age.