During the World Cup, when men all over the UK sit and drink cheap lager in front of the TV with their mates, their girlfriends and wives hit the pubs, bars and clubs and get wankered to escape the stupidity.
"World Cup Widows" is a game played by guys smart enough to take advantage of this, with points being awarded for every time you drive one home in their penalty boxes. 1 point for fingering them, 2 points for a fuck in the toilet.

Steve: "Hey Jake, you want to go and play World Cup Widows in town tonight? Smash some back doors in?"
Jake: "No you stupid cunt, I'm gay."