The tipping point is that magic moment when an idea, trend, or social behavior
crosses a threshold, tips, and spreads like wildfire. Just as a single sick
person can start an epidemic of the flu, so too can a small but precisely
targeted push cause a fashion trend, the popularity of a new product, or a
drop in the crime rate. This widely acclaimed bestseller, in which Malcolm
Gladwell explores and brilliantly illuminates the tipping point phenomenon, is
already changing the way people throughout the world think about selling
products and disseminating ideas.

Gladwell introduces us to the particular personality types who are natural
pollinators of new ideas and trends, the people who create the phenomenon of
word of mouth. He analyzes fashion trends, smoking, children's television,
direct mail, and the early days of the American Revolution for clues about
making ideas infectious, and visits a religious commune, a successful high-
tech company, and one of the world's greatest salesmen to show how to start
and sustain social epidemics.