Topic: UBS

Investment firm UBS revealed on Thursday that it has high expectations for Apple's gross margins in the just-concluded June quarter, predicting they will reach nearly 41 percent on outstanding sales of the jumbo-sized iPhone 6 Plus.

Apple is poised to announce yet another record breaking quarter, the latest research from investment firm UBS suggests, with iPhone sales once again driven to new heights thanks largely to growth in China.

In making its case for investors to buy Apple stock, investment bank UBS this week made an interesting analogy, comparing the iPhone maker to growing fast food restaurant Shake Shack, saying the two companies are responsible for "the era of consumer experience."

Apple is without a backup supplier for many components in the new Apple Watch, a new analysis has discovered, revealing an unusual move for a company that generally works to secure options in its supply chain.

Reading the new "Becoming Steve Jobs" biography inspired UBS analyst Steven Milunovich to share his thoughts on where Apple is headed, leading him to suggest to investors that the iPhone maker's best days may still be ahead of it.

Analysts on Wall Street came away generally pleased with this week's announcement of Apple Watch launch details, viewing the new platform as a way to extend the company's valuable ecosystem and generate more revenue from high-margin products.

Demand for the iPhone 6 continues to outstrip Apple's ability to keep up with supply, as a new survey from UBS has led the investment firm to increase its projected sales for the March quarter to a whopping 58 million units.

Apple's stunning first quarter of fiscal 2015 blew virtually every prediction out of the water, and left Wall Street analysts rushing to increase their price targets on Wednesday as the stock jumped higher.

Following a deluge of health and fitness devices announced at CES, one analyst has said he believes Apple's Health application and HealthKit tools for developers will help foster a diverse ecosystem that will further differentiate the iPhone from competing platforms.

The latest research from UBS has prompted the firm to advise investors that it believes Apple sold a massive 69 million iPhones in the just-concluded December quarter -- a sum that would obliterate the company's previous all-time record.

A new survey from UBS suggests that the Apple Watch could get off to a strong start, leading the investment firm to predict sales of 24 million units and gross profit of $3.4 billion from the wearable device in its first few months alone.

Though Apple doesn't break down sales figures for specific iPhone models, a new study suggests that the blockbuster sales of the iPhone 6 lineup are mostly driven by the 4.7-inch model, though the 5.5-inch iPhone 6 Plus has still captured a considerable size of the market.

The results of a recent global survey of prospective smartphone buyers conducted by UBS forecast a favorable share of iPhone 6 Plus sales and strong demand in China, prompting the investment firm to raise its price target.

A pair of new surveys released this week both affirm that the new 5.5-inch iPhone 6 Plus has achieved about 25 percent of Apple's total iPhone sales, a trend that market watchers think will be a boon for the company's bottom line.

While some pundits question whether Tim Cook can steer Apple to new successes in a post-Steve Jobs era, investment firm UBS on Monday came out in full support of the Apple CEO, calling him the "right man for the time."

If Apple does launch a so-called "iWatch" later this year, investment firm UBS believes the ramp up in sales could be similar to the company's wildly successful iPad, hitting 21 million units in fiscal 2015 and 36 million units the following year.