San Jose Sharks Are Back; so Are Their Awesome Commercials

From Slappy the Flatulent Dummy to the worst holiday carols ever recorded, the San Jose Sharks have given us many inventive (well, for the NHL) commercials through the years.
How do the Sharks intend to break through the lockout malaise and get fans back into the Shark Tank? Why, with some classic slobs vs. snobs comedy, of course!