Unique, Secure Funeral Planning

The simpler, the better...

Welcome to the GFG Plan

“We couldn’t find a funeral plan that delivers everything it ought to…so we created one”

Charles Cowling, Co-Founder and Director, The Good Funeral Guide

The consumer-focused Good Funeral Guide Prepaid Funeral Plan offers greater flexibility, transparency and is unique in the field of prepaid funeral plans.

The Good Funeral Guide is a staunchly independent information resource enabling all people who need to arrange a funeral, whatever their beliefs and values, to make informed choices and find the best suppliers of services and merchandise.

Their mission is simply to be useful.

The Good Funeral Guide is a not-for-profit social enterprise company. Community Interest Company (No 7818343).