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Strategy FormatBrand Name: Deusa (Goddess in Portuguese)Product Description: Deusa is a range of eye shadow, made out of natural dyes andorganic oil. Deusa is gentle on skin and comes in several colors to match any type ofskin.Country: BrazilHofstede score: Power 69 Distance Individuality 38 Masculinity 49 Uncertainty 76 Avoidance Long Term 65 OrientationBenefits: Long Lasting, nourishes skinTarget group: Between 20 to 35 years old women. Primarilyyoung professionals and fashion-oriented peopleTone/Character: Confident and sexy