New Apple iPhone coming next month. Details here

Apple working on iPhone SE 2 Report

Sherry Houston
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21 April, 2018, 13:58

Apple will update the iPhone X, but won't kill it. Previous reports indicated that the iPhone SE 2 will be manufactured in India, and it will be targeted for emerging markets such as India and Asia Pacific.

Several other industry watchers and pundits have also suggested iPhone X sales are slumping and putting a drag on the whole iPhone division.

There's not much doubt that after a year of anticipation, numerous tech-savvy and Apple faithful hurried out to buy an X after it hit shelves in early November. Meanwhile, Apple is also planning to launch an affordable device in the next couple of months, which will succeed 2016's iPhone SE. But by the second calendar quarter of 2018, signs of stress might be showing in iPhone X sales. "Consumers are turning their backs on high-priced smartphones".

Earlier this week, KGI Securities analyst Ming-Chi Kuo wrote in a note that he expects Apple to offer a cheaper, 6.1-inch iPhone model this fall for $550 - almost half the cost of the current iPhone X.

The iPhone X is clearly an excellent smartphone but it does have one major drawback and that's its eye-watering £999 price. She noted Apple's smartphone activation share fell in China so far this year through March.

It was all enough to spook investors.

On Friday there was a burst of negative sentiment about Apple that left their stock down 4 percent after the market closed.

Of course Apple watchers have heard these doom-and-gloom stories many times before, sometimes involving other products which turned out to be doing OK. "Because the iPhone X is dead", Campling wrote in his note.

Ahead of Apple's (AAPL -3.3%) May 1 earnings, Morgan Stanley has trimmed its Q2 iPhone unit expectations to 34M vs. Street consensus for 43M, and sees lower revenue accordingly: $46B vs. Street estimates closer to $61B. "While the numbers may abate a bit, it's still hot". The physical design of the smartphone will be very similar in size and functionality to the first model, including that it will feature Touch ID, rather than the iPhone X'sFace ID tech. Last December, there was speculation that Applehad cut orders for the tenth anniversary model by 40%.

CNBC passes along Campling's call on Apple. Most of the answers Piper Jaffray received were at least related to price. The new details come after Eurasian regulatory filings this month suggest we're just weeks away from new iPhones being unveiled.

Morgan Stanley lowered its June quarter iPhone unit estimate to 34 million from 40.5 million versus the almost 43 million average forecast. And people are holding onto their older phones longer. If Apple does have such a phone in the pipeline, Kuo thinks there will only be a few upgrades.

It is in rumors that within three to five weeks, the bulk production of 6.1-inch LCD iPhone will be started, and the company will start the production of OLED models as they have planned recently. The phones starting price was also cut down to $349 a year ago.

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