Missguided

Location: UK

Working very closely with Missguided, Nude created 34 brand new mannequin poses – complete with two new exclusive heads – for the opening of their first physical store at the monolithic Westfield shopping centre in Stratford, London.

Adopting the unique attitude of Missguided’s tongue-in-cheek website, the bespoke mannequins were key in representing the brand’s fun and rebellious image and communicating this to the customer in a 20,000 sq. ft. retail space.

The store uses the mannequins in surprising and never-seen-before ways, impressive props adding to the drama and creating interactive and Instagram-worthy installations.