"And she said, 'Well, I'm glad you did because if you're interested, I'd like to give you two Super Bowl tickets.' And I was like come on. I didn't believe it at first," he said.

He came around soon enough.

"I said 'yes, thank you. I will take that. I would be happy to take those tickets off your hands,'" Knowlton, 36, told ABCNews.com.

He told colleagues at work and "Of course they all said 'Well, what's the number?' And everybody in the newsroom started calling the number."

It would do them no good, since Knowlton was one of only two people to get the fantastic offer.

The woman had given Knowlton her name and the name of a colleague and invited him to look her up so he could verify for himself that her offer was real.

"Once I saw that they actually worked for the ad agency that handles Old Spice stuff, I'm like 'Wow. This is legit,'" said Knowlton, who moved to New York from Philadelphia just last week. "I was amazed. I'm still kind of amazed."

A spokesman for Old Spice said there had been more than 12,000 calls to the number as of Thursday night. Asked to put a dollar value on the cost of the package, he declined, but said the Super Bowl experience was priceless.

The commercial, from ad agency Wieden + Kennedy of Portland, shows participants in a business meeting. A man's well-groomed hair detaches from his head and crawls across the table to an attractive woman, who scribbles her phone number onto a piece of paper. The hair takes the paper, delivers it to the man and reattaches itself to his head.