Resources and Knowledge for the Small Business CEO

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:seo strategy

Professional industries have to approach search engine optimization differently than other businesses. Creative industries and ecommerce businesses have the benefit of versatile freedom when it comes to marketing their products and services, while professional industries are expected to stay within the lines of, well, professionalism.

Of course, the basics of SEO are the same regardless of your industry. However, the marketing that accompanies those SEO strategies varies. Whether you’re a lawyer, cosmetic surgeon, or management consultant, you’re tasked with finding the best ways make your business searchable and generate revenue. Here are three effective SEO strategies for professional industries like your:

Create Linkable Content

Inbound traffic is powerful in the world of search engine optimization.…

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

It is an investment with high ROI

It impacts how buyers research products, and how they mature through the sales cycle

Search engine rankings, and the methods by which one achieves quality rankings, has always been an organic, ever-changing process rather than a simple and straightforward to-do list. From obvious, announced algorithm adjustments and overhauls to more subtle shifts, it can be pretty difficult as an entrepreneur to understand how to attain good rankings. Between keeping track of update names like Penguin and Panda alongside a laundry list of acronyms, it can sometimes give even seasoned SEOs a headache.

This isn’t meant to scare you away: SEO can be hard, but like any other element of building a startup, is also very rewarding.…

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

As a small business competing in a crowded market, getting that extra marketing edge could mean a lot. The internet is your friend when it comes to marketing your products and services to segmented markets, and with over 60% of traffic coming from search engines, SEO is definitely the internet marketing instrument to use. If you are just getting started with SEO, here are a few things you can do to jumpstart your campaign.

The Contents That Work

A lot of SEO experts will advise you to produce more contents for your site in order to attract more traffic, but this doesn’t have to be the only way to go.…

2014 was another year full of computer hacks and data leaks, with more and more confidential information becoming available from every corner of the internet. At a time when giants such as Sony or the United States government are able to be targeted, the internet’s own Google is no exception.

In addition to “Project Goliath”, Google has made the news over the course of 2014 because of other data leaks and reinterpretations of patent filings from their own organisation: The key factors which affect your business websites’ search rank have been revealed iteratively throughout a series of small leaks.

A Matter of Ethics

While some say that learning from leaked information may not be the most ethical -others will argue that Google’s role of self-proclaimed “internet hall monitor” warrants it.…