PPC Attribution: Bury The Last Click And Move On [New Webinar!]

Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks — from display network placements to head term searches — can have a tremendous upper-funnel impact. We’ll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them!

Join experts from Portent, Inc and Hanapin Marketing as they discuss PPC attribution.

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...