Transcripción

1 Page 1 of 55 Business Plan for a Startup Business Plan de Negocios para Empezar un Negocio The business plan consists of a narrative and several financial worksheets. The narrative template is the body of the business plan. It contains more than 150 questions divided into several sections. Work through the sections in any order that you like, except for the Executive Summary, which should be done last. Skip any questions that do not apply to your type of business. When you are finished writing your first draft, you ll have a collection of small essays on the various topics of the business plan. Then you ll want to edit them into a smooth-flowing narrative. El plan de negocios consiste en una serie de instrucciones y paginas financieras. Las instrucciones son la esencia del plan de negocios. Contiene mas de 150 preguntas divididas en varias secciones. Trabaje en las secciones en cualquier orden que Ud. prefiera, excepto por el Resumen Ejecutivo que debe hacerse al final. Ignore las preguntas que no se aplican a su tipo de negocio. Cuando Ud. haya terminado de escribir su primera versión. Ud. tendrá una colección de pequeños ensayos sobre los diferentes tópicos de su plan de negocios. Entonces Ud. querrá editarlos en una narrativa fluyente, que fluya fácilmente. The real value of creating a business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but avoids costly, perhaps disastrous, mistakes later. El valor real de crear un plan de negocios no esta en tener un plan terminado sino el valor esta en el proceso de investigar y pensar acerca de su negocio en una manera sistemática. El hecho de planear le ayuda a Ud. Ha pensar en detalles de su negocio y mas detalle, estudiar e investigar si Ud. No esta seguro de algunas cosas y mira a sus ideas con mas criticismo. Tome tiempo ahora para evitar costoso y quizás desastroso errores mas tarde.

7 Page 7 of 55 General Company Description Descripción General de la Compañía What business will you be in? What will you do? Que tipo de negocio va a crear? Como va Ud. participar? Que es lo que Ud va hacer? Mission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan, followed by: Misión de la Compañía: Muchas compañías tienen una breve descripción de su misión, usualmente en 30 o menos palabras explicando la razón de su existencia y los principios que guían a la compañía. Si Ud. quiere bosquejar la misión de la compañía este es un buen lugar para hacerlo en el plan, seguido por: Company Goals and Objectives: Goals are destinations where you want your business to be. Objectives are progress markers along the way to goal achievement. For example, a goal might be to have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Objectives might be annual sales targets and some specific measures of customer satisfaction. Compañía Metas y Objetivos: Metas son los fines de la compañía donde Ud quiere que estén sus negocios. Objetivos son señales a lo largo del camino para alcanzar una meta. Por ejemplo, una meta seria tener una saludable y exitosa compañía que es un líder en servir a los clientes y que tiene clientes leales que siguen a la empresa. Objetivos podrían ser usar las ventas anuales como una medida de la satisfacción de los clientes. Business Philosophy: What is important to you in business? Filosofía de Negocios: Que es importante en sus negocios? To whom will you market your products? (State it briefly here you will do a more thorough explanation in the Marketing Plan section). A quienes va a comercializar sus productos? Indique brevemente aquí - Ud. hará una descripción mas completa en la sección del Plan de Mercadeo Describe your industry. Is it a growth industry? What changes do you foresee in the industry, short term and long term? How will your company be poised to take advantage of them?

14 Page 14 of 55 Product Productos o Cambios en la economia o Change in your industry o Cambios en su industria In the Products and Services section, you described your products and services as you see them. Now describe them from your customers point of view. En la sección Productos y Servicios, Ud. describió sus productos y servicios como Ud. los ve. Ahora describalos desde el punto de vista de sus clientes. Features and Benefits Características y Beneficios (Ventajas) List all of your major products or services. Liste todos sus mayores productos o servicios For each product or service: Por cada producto o servicio: Describe the most important features. What is special about it? Describa las características mas importantes. Que es especial acerca de ellas? Describe the benefits. That is, what will the product do for the customer? Describa los beneficios (ventajas). Esto es, Que hara el producto para el cliente Note the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.

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