Rewell painted the models' bodies in vibrant colors to coincide with the shoes and backgrounds. It came to be a tricky task because the natural contours of the female body can ruin sharp, geometric angles, but with the help of body paint and make-up artists Saara Sarvas and Riina Laine, the challenge was met.

Four beautiful ads were created, and the process was documented into a short video. As for the shoes, even with all the visual distraction around them, they still make a statement of their own.
Stats for Geometrically Camouflaged Shoe Ads Trending: This Year & WarmTraction:478 clicks in 48 w Interest: 0.5 minutes Concept: Minna Parikka Spring/Summer 2014Related: 79 examples / 61 photosSegment: Females, 18-55
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