One in Three Flunk Bush Ads

Air Wars Score Card 3

Report Summary

A Times Mirror Center survey conducted October 14-18 reveals that the American electorate continues to react more negatively to George Bush’s campaign commercials than to those of each of his rivals. A majority of voters who say they have seen Bush commercials in the past week rate them poorly – 34% give them an “F” grade for presenting a convincing reason to vote for the President, and another 17% grade them a “D”. Only 5% give Bush’s paid advertising an “A” grade, and 21% give it a “B”.

About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.