The first phase will be the creation of the new Knoll-Gas Nitro Jam series web site, NitroJam.com. The remaining four series will remain on IHRA.com until early January of 2008 when phase two is complete, according to the press release.

IHRA official said the transformation and separation of each series into its own series web site will be much easier for fans and racers to navigate on the web sites.

“We are extremely excited about the new site(s),” Ellen Watts, Marketing Manager for the Nitro Jam series said. “The goal is to not only make our sites the information hub for drag racers, fans and sponsors, but to offer an interactive experience as well.”

Officials said the web sites will feature series sponsors, points, results, news and event details for each series.

“With five series under the Norwalk properties umbrella, we have a lot of information to share and stories to tell; it is too much to house all in one site,” Watts said. “The individual sites will allow people to navigate more easily and allow us to feature more pertinent news, stories, promotions and sponsors.”