Media & Marketting Festival By Octara

A massive 3 day Media and Marketing Festival is being organised by Octara in collaboration with Google. It will get underway at the Pearl Continental Hotel from September 3rd, 2007. The event will start with an international full day conference to be led by leading marketers and brand and media professionals from Pakistan and the region. According to the official website, speakers -which include names like Babur Khusnood (Country Consultant Pakistan Google Inc.), Salman Iqbal (Global CEO & President, ARY Digital Network) and Duraid Qureshi (CEO, Hum TV, Pakistan)- would dwell in length on issues such as winning marketing strategies, BTL, new media and convergence. Simultaneous to the conference, would be a media and marketing exhibition showcasing vendors, suppliers, media channels and equipment and service providers in a colorful display of stalls.
Two relevant workshops will follow over the next two days. The first, on the 4th of September, will be conducted by leading marketing trainer and author Ian Ruskin Brown, who will speak on the theme of “Innovative Product Development Strategies”. On the next day, Google is facilitating a workshop on ‘Practical Internet Marketing’ with Google’s Country Consultant for Pakistan, Badar Khushnood, leading the proceedings. Check out the complete list of speakers, panelists and moderators and all the event details at their website. The list of speakers in particular is it quite a lengthy one, featuring several very high profile names on it, which is why it wouldn’t be a surprise if the registration charges are some what substantial. In any case, if you’re interested, here’s all you need to know: