It's wellestablished that I have an odd obsession with taking pretty looking rectangles and making big grids out of them, so one thing lead to another and now I have a grid of colors and the companies who brought them to us.

So, now when someone asks you what Web 2.0 is, instead of saying, "I don't know. It's a stupid marketing term" you can say "I don't know. It's a stupid marketing term, but it looks sort of like this."