CASE STUDIES

Brand: SSE Energy

Client: SSE PLC

Activity: Branded venue sponsorship and customer reward scheme

Provision: Staffing, Training, Reporting

What We Did:

Bespoke Recruitment

In-depth and ongoing training,

Team leaders

Operations Manager

Staffing

Staff incentive programme

Campaign Overview / Activity Description:

SSE hold sponsorship of 2 unique entertainment venues, The SSE Hydro in Glasgow and The SSE Arena in Wembley. As industry leaders in customer service, SSE’s dream was to bring this level of care to the customers of both venues.

Hel’s Angels was tasked with selecting and training a group of outstanding Team Leaders and Brand Ambassadors to be the first point of contact for the public. Through a process of bespoke recruitment, face-to-face interviews, in-depth training and a staff incentive scheme to ensure staff retention, we created the ultimate team of brand ambassadors with the perfect mix of energy and impeccable customer service.

For all major events our team of SSE Energisers are called upon to assist with various aspects of public interactions. The Energisers are brilliant in their knowledge, credible and friendly, they are the first smiling face that a customer sees and represent the heart and soul of SSE. They energise the brand and the venue, giving people that extra special treatment that they would not expect to find anywhere else.

The Results:

Ongoing programme of activity since 2013

1K+ staffing days per year

90+ live days per year

Excellent rating on post event independent surveys

"The relationships we have from our account manager through to the brand ambassadors is fantastic and this makes for a great way of working. The calibre of staff and talents is extensive"

Sharon Ellis, SSE

2

Brand: Nickelodeon

Client: Nickelodeon UK

Activity: Nationwide touring roadshow

Provision: Staffing

What We Did:

Nationwide recruitment

CRB checked staff

Team leaders

Staffing

Campaign Overview / Activity Description:

The Nickelodeon Fruit Shoots Skills Tour was a nationwide roadshow aimed at 7-10 year olds. The tour consisted of a skills crew - an ensemble of best in class multi skilled urban performers. The crew mentored kids, encouraging them to ‘get their skills on’. Hel’s Angels provided a team of CRB-checked brand ambassadors who were in charge of managing the kids at each event, giving them access to the skills crew and informing them how they could access clips of their performances. The tour culminated in an awards show at the O2, where our staff were again on hand to manage the crowds of ecstatic attendees and their parents.

The Results:

48 staffing days

16 live days

160,873 consumer interactions

123 skills crew performances

"When booking staff for a brand campaign I always call Hel's Angels first. They are energetic, smart, enthusiastic & highly motivated. They understand the campaign message & become true ambassadors of the brand. Encouraging the kids to get involved without intimidating them could've been a big challenge but the Hel's staff got out there, worked their magic & helped make it happen with great success."

Nicole Tur, Nickelodeon UK

3

Brand: King's Cross

Client: Produce

Activity: Festival

Provision: Character staff

What We Did:

Character design & scripting

Costume sourcing

Character staffing

Campaign Overview / Activity Description:

Creative production agency Produce asked Hel’s Angels to create some authentic Victorian characters for King’s Cross Journeys festival, a 2-day event designed to attract visitors to the new shopping site at Granary Square. We were involved from the outset - from researching the period, sourcing the costumes, creating the characters and writing the scripts. We used carefully selected actors from our database of multi-skilled staff, with each one given a specific character to inhabit. Our staff stayed in character all day, no matter what, enhancing the authenticity of the festival.

The Results:

20 staffing days

200 coconuts given away

400 people enticed into the stocks

8,000 visitors over 2 days

"I've worked with the wonderful Hel's Angels for many years for all my staffing needs and they didn't disappoint when I briefed them to create a number of Victorian Characters for the Kings Cross Journey's Festivals. Their attention to detail was amazing, from researching the characters, scripting them and sourcing all of the costumes. And on the day the character staff were amazing - they didn't come out of character once, truly embodying the colourful folk of the Victorian era"