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Dojo Google Updates Link Building Tools and SEO Lessons

This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use.

Dojo Google Updates Link Building Tools and SEO Lessons

1.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More.
Affiliate Summit NYC 2016 - All About LINKS:
How to Get Them, Measure Them, and Not Get Penalized.

2.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
You may know some of our Communities

3.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

4.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Google Rankings have
always been based
on BACKLINKS

5.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Maintaining those
rankings depends
on many other
things….mostly
based on the user
experience.
Tasting

6.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Links as a measurement are not going away
“It turns out backlinks, even though there’s
some noise, and certainly a lot of spam, for
the most part are still a really, really big win
in terms of quality for search results.”
Matt Cutts Feb 19th
2014

7.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

8.
Twitter @JimBoykin JimB@IMNinjas.com
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9.
Twitter @JimBoykin JimB@IMNinjas.com
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10.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

11.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
They watch what
SEO’s do, and then
filter and penalize as
many un-natural
patterns as they can
find.

12.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
And if they
find Unnatural
or Low Quality
Patterns you
get Spanked
with a Penalty

13.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober (searchmetrics)
Behind the Analysis is our massive 7 year historical research
cloud. I aggregated all the domains that used to have at
least one ranking in the past on keywords with at least a
search volume of 10. Then I checked how many of these
domains still have at least 1 ranking.
Only 11% are left!
(from checking the top 30 results).

14.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober
I also asked Marcus
"What do you think the % would be if you just took
"expensive commercial phrases and checked?
and he replied
"If you take commercial queries, probably the number of
domains that disappeared would be higher"
.

15.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Google sent more than 4.3 million
messages to webmasters about manual
actions taken on their sites.
Google says they receive 400,000 spam
reports that are prioritized. Google then
acts on 65% of them, of which 80% are
spam.

16.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

17.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
What do you use to find your backlinks?

18.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

19.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

20.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

21.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

22.
Twitter @JimBoykin JimB@IMNinjas.com
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23.
Twitter @JimBoykin JimB@IMNinjas.com
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.
Find sites that 301 redirect into your site too!

44.
Twitter @JimBoykin JimB@IMNinjas.com
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45.
Twitter @JimBoykin JimB@IMNinjas.com
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46.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Guess who found this site in 2002?
The Pagerank/Trust hasn’t flowed from this site
Since December 2003

47.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
89% of sites that ranked 7 years ago are
not ranking today - Marcus Tober

48.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
What are the most valuable
types of links you could get?

49.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
www.trustedwebsite.com/resources.html
Moz – Majestic - Ahrefs
Domain scores low,
page scores of Zero
3 backlinks to that site
What is the Value?
What if those 3
backlinks were
trusted?
What if the other links
on that page were
trusted?
What if there was an
author

50.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
What are the
types of links
that you’ll never
have to disavow,
or ever worry
about?

52.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Broken Link Building

53.
Twitter @JimBoykin JimB@IMNinjas.com
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54.
Twitter @JimBoykin JimB@IMNinjas.com
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URL that is a 404 error page –
http://www.TrustedOldWebsite.com/auto-history.html

55.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

56.
Twitter @JimBoykin JimB@IMNinjas.com
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Hey Writer, write something like this
(We give them the link to the wayback
machine URL)
…But make it better and cite more
resources.

58.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hi Professor Bob,
I was researching about Henry Ford and the Assembly line, and came
across your excellent documtation – That was awesome! I had no idea
about the automotive impact on farms, prior to reading your articles.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of
http://l3d.cs.colorado.edu/systems/New-Vista/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

59.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16

60.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Oh wow, not only is that 1 edu page
linking to that broken page…but oh…
there’s 200 other websites linking to
that broken page….wow….

61.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hi Professor Gene,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://harvard.edu/systems/New-
Vista/automobile/
The words “Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

62.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hi Professor Paul,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://Rider.edu/systems/New-
Vista/automobile/
The words “Car History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

63.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hi Professor Peter,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://JimNinja.edu/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

64.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hi Professor Ace,
I was researching about Henry Ford and the Assembly line, and came
across your excellent online pages on colorado.edu – Thank you so
much for providing such awesome information online! I had no idea
about many things, like the impact on farms, prior to reading your
pages.
Hey, I thought that I’d point out that on one of your pages, you have a
broken link. On the bottom of http://JimNinja.edu/automobile/
The words “Total Automobile History” seem to go to a broken page.
If you wanted to fix that link, I did find this other page on automobile
history that you could point that broken link to. It’s at:
http://www.yourwebsite.com/total-automobile-history.htm
Have a great Friday Bob!
Jim Boykin

65.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Trusted Link Building

66.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Lets find other pages
that link out to pages
about the history of the automobile

68.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Grab top 1000 results
Check those pages to find the pages where
there are 7 or more external link on those
pages.
Write to them and see if they’ll add your link
to their page.

69.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hey Tom,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin

70.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hey Dick,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin

71.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Hey Harry,
I was doing some research on the history of the automobile,
and I came across your page at
http://www.trustedsite.com/great-resource-page.htm
Your page was one of 2 great pages I found, the other page
was at http://www.clientsite.com/automobile-history.htm
I was surprised your page didn’t link to that page.
I think it would help your users if you were to link to that
page under the section called “Great Resources from other
websites”…it was a great help to me, and would probably
highly help your visitors as well.
Have a wonderful day,
Jim Boykin

74.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
Identify 3-10 of your competitors
Download their backlinks (Moz, Majestic, ahrefs)
In a sense, do a disavow, leave only the good links.
Group the links in categories…. Blogs, forums,
news, articles, resource pages, etc
Make a list of sites you feel that you can get
onTry first to get a link on a page that also links to the
competitors (good co-citation)
If you can’t get on the page, can you get on the site

82.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16
This infographic ended with a total of 61 unique domain
backlinks, here are a few highlights:
http://www.huffingtonpost.com/2015/08/11/something.html
• Received 26 unique domain backlinks
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/05/08/something/
Received 2,800+ Facebook Shares & 20 unique domain backlinks
http://www.dailymail.co.uk/news/article-3074763/somethingy.html
• Received 14 unique domain backlinks
http://www.businessinsider.com/something.html
http://www.bizjournals.com/triangle/morning_call/2015/09/something.html
This infographic was so popular it ended up on at least two live television broadcasts
http://www.ny1.com/nyc/all-boroughs/news/2015/08/12/something
http://www.wdbj7.com/video/something/498494094

83.
Twitter @JimBoykin JimB@IMNinjas.com
Will upload at 1:30 to www.IMNinjas.com/affiliatesummit16