Pedigree: K9FM

Air New Zealand: Meanwhile in New Zealand

Highly watchable series of short films, including this remake of the tale of The Tortoise and the Hare. BOBCM faves are Winter Ice Creamand Santa Stop Here.

Metro Trains Melbourne: Dumb Ways to Die

Public service announcement campaign that went viral to become one of those multiple awards winning big culture moment examples of what Google call HERO-content (see full BOBCM Case Study).

Air New Zealand: The World’s Most Epic Safety Video

Turning the one piece of content that all airlines are obliged to create – the safety announcement – into content that not only the captive audience on board but also people all over the world wanted to watch.

NZ Transport Agency: TinnyVision

Public service announcement campaign using Snapchat to get message across to young kiwi audience about the dangers of driving when stoned.

Destination NSW: Plonk

Comedy series about a bumbling attempt to make a serious wine programme exploring the iconic wine regions of Australia now in second season.

Check out the 2016 Australasia Reportfrom Emily Bull, and also the accompanying 2016 Australasia Expert Insight Report where regional branded content practitioners share their advice about when and how to use branded content with BOBCM curator Justin Kirby, and also their insights into the region’s emerging trends during 2016.

Edition Digital: BOBCM Global Edition 2015

#BOBCM Twitter List

BOBCM D&AD Edition 2015

#BOBCM

We curate the latest thinking and outstanding content from brands, broadcasters, filmmakers, production companies, studios, advertising and marketing agencies, media planners, publishers, games developers and other practitioners and academics who use, create, distribute, or measure branded content. Find out more here