Power Theorists

power relationships are demonstrated and enacted through actual language use.

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Fairclough power behind discourse

power relationships shown through contextualisation and wider influences.

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wareing 1999

political power- held by politicians, police and those working in the law. Personal power- power held as a result of their occupation. Social group- social variables such as clss, gender and age.

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Faircough (advertising)

Building relations through synthetic personalisation. Creating an image of a text or members resources. building the comsumer to actually buy the product.

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Coulthard and sinclair

IRF- initiation, response, feedback. pattern of discussion between a teacher and a learner for example.

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Levinson and brown- politeness theory

face threatening acts- if someone says something which offends you. positive and negative face. three variables are considered when choosing weather to be polite or not: socail power, power distance and degree of imposititon.

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Drew and Heritage 1992 - institutional talk

conversation is goal orientated, turn-taking rules or restrictions, allowable contributions, professional lexis, structured in a specific way and asymmetrical interactions.