Exchanging links with websites related to your own (also known as reciprocal linking) is by far the most cost effective form of online advertising... it's absolutely free! Reciprocal linking is the #1 strategy I personally use to not only increase my websites search engine rankings and link popularity, but also to receive free targeted traffic from the search engines and from the websites I exchange links with!

Improve your website!

- receive more interested visitors
- gain higher "link popularity"
(the number of links on other sites that point to your site)
- acheive better search engine rankings
(how near the top of the search results your listing appears)

I have found that there is no point in having a lovely site if nobody can find it. If a website is a rewarding experience and provides links to useful and interesting content visitors will keep coming back for more. Don't worry about links pointing away from your site. If you never get many visitors there in the first place its not going to be an issue!

Gaining top search engine listings can be difficult but by seeking topic related links pointing to your site you can dramatically increase the numbers of visitors you receive.

You'll probably find that by acquiring these links and the increased visitor numbers that search engine listings will also improve. Why you might ask?

A double benefit explained

Search engines position your site in their search results according to complicated and various means

One influencing factor is " link popularity" basically they are assessing the importance of your site by how many sites link to it.
Note: A link to yours from a site that has lots of links to it (an important site - with a high link popularity rating) is worth more than from a site, which nobody has linked to.

Dreampal.com now has plenty of targeted traffic and hundreds of links pointing to it so a link exchange is well worth having.