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Priester’s Pecans is a seller of pecan pies in Fort Deposit, Alabama. Thomas Ellis, the proprietor of the company, was not getting the results he desired from his Google AdWords. When asked about his efforts with previous agencies, he reported, “They were great people to work with, but they did not have the expertise that we needed. So, our results were minimal.”

But then Thomas discovered LXRGuide and knew it would help solve their campaigns’ problems.

“We understood LXRGuide was a powerful tool and could expand our capabilities immensely,” he said.

SOLUTIONS:

LXRGuide uses a number of proprietary Machine Learning algorithms born out of more than a decade of AdWords experience and data. It uses these learnings to optimize campaigns on a very granular level.

Priester’s Pecans signed up for LXRGuide’s Jumpstart Program to clean up their existing campaign structure. Once the Jumpstart Program was complete, their team received a brief and simple tutorial demonstrating the features of the tool.

Once his campaigns were running, all Thomas had to do was approve the suggested tasks and LXRGuide took care of the rest. LXRGuide was able to crunch 40 hours of work into 5 minutes a week.

According to Thomas, “LXRGuide helped us focus on AdWords as a growth channel – something we have not considered before. We are in control of our campaigns, but still let the technology do all the hard work.”

RESULTS:

The results were phenomenal. LXRGuide’s Machine Learning capabilities were able to assess the best way to optimize their account, drastically improving their performance Year-Over-Year.

“I feel like LXRGuide brought to Priester’s – a tool that we might not have available to us, otherwise – a powerful tool to manage our AdWords campaign. It is a big advantage to us as a small-medium business. Was able to see the beginning results and looking forward to seeing more to come.”