LILY ALDRIDGE FRONTS JASON WU’S DEBUT FRAGRANCE CAMPAIGN

Jason Wu is getting into the fragrance business. The Taiwanese-American designer unveiled a first look at his debut namesake scent as well as the campaign earlier this week. According to WWD, the fragrance will hit stores starting in August.

For the advertisement, Wu tapped top model Lily Aldridge. Photographed by Inez & Vinoodh, the image features a fresh faced Lily wearing a simple updo with minimal makeup. The bottle comes in a thick glass featuring a round gold cap. The scent is described as a floral with notes of jasminum sambac, peonies and lily of the valley.