Marketing

Modes of study / Info Pack

Accreditation

The accreditation of this program is until 2018 .

Education

The education is performed by Faculty of Economics.

Annotation

PURPOSE OF THE PREPARATION

The specialists who graduate in Marketing acquire theoretical knowledge and practical skills in marketing strategy and marketing research, management of business, companies and organizations. The teaching in this specialty includes specialized training in compulsory, elective and optional subjects. This creates conditions and opportunities for using the whole arsenal of knowledge. The course includes the foundations and principles that underpin the contemporary modern marketing using the foreign experience in this field. Students gain skills for adequate decision-making as well as preventive measures to avoid the risk in the market economy.

REQUIREMENTS FOR THE SPECIALIST IN MARKETING

Marketers has a highly social and economic culture. They acquire skills to use the knowledge of the marketing activities organization in respect with the financial and information security, the formation of company productive, innovative, distributional, pricing and advertising policies. The student needs to have emotional stability, organization, businesslike and economic observation, initiative, enterprise, commercial acumen and adaptability to rapid changes in the market conditions.

Applying integrated general theoretical, special and specialized economic knowledge in the conducting of marketing activities in enterprises;

Conducting successful marketing research, making evaluations of the markets and developing marketing strategies;

Making alternative marketing solutions and evaluating their effectiveness;

Making complex statistical analyzes of the results of the marketing research in order to properly interpret the collected and processed information;

Applying modern information technology of management;

Making management decisions;

Working in private enterprises and entrepreneurship.

The qualification characteristics of the Bachelor degree in Marketing with the professional qualification of Economist is a key document that determines the development of the curriculum and programs. It is consistent with the Higher Education Act, the Ordinance on the state requirements for acquiring the degrees of Master, Bachelor and Specialist and the regulations of the SWU of Neofit Rilski.