Not being able to differentiate terms like SEO, SMO, PPC, AdWords, CTR, Analytics, etc? – Then this article is just personalized for you.

I will let you know the available Digital Marketing Tutorials befits with your needs, plus, help you understand noticeable idiosyncrasies of all the integrated online marketing services, used to pull in, engage and convert prospects.

Digital Marketing is being ubiquitous; billions of advertising dollars spent on traditional channels is as of now moving to Digital Marketing Channels and this trend will keep on increasing. There are different Digital Marketing Components that you need to pay heed upon and learn while designing a digital marketing campaign- Digital Vidya Digital Marketing Tutorial aids you do this in the most efficient way possible.

Before digging deep and understanding how Digital Marketing Tutorial empowers you be a certified Digital Marketing Professional, let us understand what digital marketing tutorial is-

What is a DM Tutorial

Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.

Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you run DM campaigns that are as per market trend and result driven.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.

Components of a Digital Marketing Tutorial

1. SEO Tutorial

SEO Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavors to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines. By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial includes

History of Search & Introduction to SEO

On page best practices

keyword research and competitive analysis

SEO friendly design and architecture

Technical website optimization

Link building

Social, local, Mobile (SoLoMo) SEO strategies

SEO site audit

Algorithm updates

SEO Tracking

The Future of SEO

SEO Career paths

2. Social Media Marketing Tutorial

Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors. According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees better online presence for the business.

Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation, so that the SEO technique can run as an inseparable unit with brand promotion on social networks.

SEO strategists too need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

Learn How to start social media marketing

Pick your posting technique – how regularly, when, and what sort of substance

Analyze and test your social media strategy and outcomes

Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are another important tips included in SMM tutorial.

What Social media marketing tutorial includes-

Why care about Social Media

Demystifying community building on Facebook

Creating Social media marketing strategy

Using Social media for B2B Lead generation and personal branding

Measuring ROI of Social media campaigns

3. Content Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales.

Different channels covered in Content Marketing Tutorial are-

Blogs

Online journals

Podcasts

Social Media Sites

Video

Article Sites, etc.

Content Marketing Tutorial Goals-

Content is one of the most important factors that play most significant role in all digital marketing strategies and some of the content marketing goals are

Brand awareness

Engagement

Lead generation

Lead nurturing

Sales

Customer evangelism

Customer retention and loyalty

Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them.

Learn how to start content marketing-

First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.

Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.

Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.

You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.

Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.

You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.

Finally, you need to test and measure the success of your content marketing and optimize it consistently.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”– Amrita Sahasrabudhe, Strategic Marketing Leader

4. Email Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

Email newsletter

Dedicated Emails

Digests

Sponsorship Emails

Lead Nurturing

Transactional Emails

Email Marketing Tutorial Syllabus-

How to ensure deliverability of your emails

How to create effective Email Content

Learn to acquire customers using Email Marketing

Effectively using creative in Email communication

Nurturing and automation

Resources to situational analysis and progressive updates

5. Mobile Marketing Tutorial

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services.

Mobile Marketing Tutorial covers-

Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.

Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.

Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.

2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.

GPS messaging, whichhelps you send location-specific messages that the user automatically picks up when he comes in that geolocation range.

Free Digital Marketing Webinar

Date: 26th May, 2018 (Sat)Time: 11 AM to 12:30 PM (IST/GMT +5:30)

Learn different ways to Drive Conversions via Mobile Marketing

Optimize for micro-moments

Use QR codes to streamline user experience

Use Hyperlocal marketing

Use SMS marketing

6. PPC Digital Marketing Tutorial

PPC Digital Marketing Tutorial

In PPC, advertisers pay a fee each time a user clicks on their ads.

The Pay-per-click amount can be calculated by dividing the advertising cost by the number of clicks generated by a particular Ad. PPC is paid advertising that buys visits to your site, rather than trying to gain traffic via organic means.

One of the most popular forms of PPC advertising is Search engine advertising that allows advertisers to bid for their Ad placements in a search engine’s sponsored links. Such ads appear when any user searches in search engines placing keyword related to your business.

Search Engine Marketing Tutorial includes-

SEM overview

PPC Overview

Strategizing PPC Campaigns

Market Analysis

Ad Writing Techniques

Campaign Management

Bid management plan

Effective Landing pages

Performance tracking

SEM Management, etc.

PPC tutorial helps you learn how Ads are rewarded ranking in PPC

Ads that are popular with users are considered of highest quality. In PPC, ranking is not offered to highest bidders, but Ads are rewarded for their good performances.

Learn noticeable PPC Advertising Factors

PPC advertising campaigns are built around keywords and AdWords experts advise to continuously grow and refine your PPC keyword list.

Understand opportunities that PPC Advertising offers

Grow Your Customer Base

Generate Leads at Low Costs

7. CRO Digital Marketing Tutorial

CRO Digital Marketing Tutorial

Conversion is understood as the accomplishments of your goals and CRO optimizes the conversion percentage. In Conversion Rate Optimization, you optimize your site to increase the likelihood that your visitors make the move you want them to make.

As a key metric in E-commerce, Conversion Rate reveals the percentage of the site’s total traffic completing a desired action like downloading a Digital Marketing Video Tutorial or digital marketing tutorial pdf.

Learn what Conversion Rate Optimization is−

Practice that improves a site’s performance by using analytical insights and users’ feedback

Based on unique objectives and needs (KPIs) of a website

Lets you know outcomes you are getting from generated traffic

Learn where you can use CRO

A/B testing

Customer Journey Analysis

Cart abandonment analysis

Segmentation

Copy optimization

Online surveys

Customer feedback, etc.

8. Web Analytics Digital Marketing Tutorial

Web Analytics Digital Marketing Tutorial

Web Analytics helps you understand and optimize web usage by collecting, analyzing, reporting and measuring Internet data. Web analytics lets you understand how your users behave, what they prefer, how they convert and other related activities.

Advantages of Web Analytics Tutorial

Learn performance measures of websites along with behavioral tendency of users

10. Google AdWords Digital Marketing Tutorial

The last step of this Digital Marketing Tutorial belongs to Google AdWords that is a marketplace, where businesses pay to let their sites rank high for their keywords.

Google AdWords offers you a chance to promote your brand more effectively for your keywords.

Ads in Google AdWords will only show up for the keywords selected by you.

Google counts the clicks that you get on your ads and charges you accordingly. Google also counts impressions that let you know how often your ad has already been shown to any user searched for the keyword related to your Ad.

Dividing Clicks by Impressions gives you Click Through Rate (CTR), which is actually the percentage of users who visit your advertising page after clicking on your Ad.

Google AdWords is like an auction house where you set ‘a budget and a bid’ for your Ad. The bid decides the amount you wish to pay per click. In case your maximum bid is 5$ then Google will show your Ad to people if your competitors are not bidding more on average.

However, Google cares about its users and shows them a more relevant ad that may pay lesser compared to the Ad that has high bid but lower quality and relevance. Which means- Quality ads + good bid = win!

Google AdWords Digital Marketing Tutorial includes-

What you need to know about online marketing

How to create an AdWords campaign that reaches new customers

Digital Marketing Tutorial for Beginners- CDMM

Digital Marketing Tutorial for Beginners

Aforestated components of a Digital Marketing Tutorial are considered best fit for those who want to excel in a particular Digital Marketing Field.

But, for beginners, it is always prudent to apply for CDMM- Certified Digital Marketing Master Course, as it lets you learn all the Digital Marketing Components in an inclusive as well as comprehensive way.

Digital Marketing Tutorial YouTube

Digital Vidya offers Digital Marketing Tutorial YouTube that includes YouTube video tutorials regarding different digital marketing components along with top tips to make a rewarding career in Digital Marketing.

Some of the best Digital Marketing YouTube Tutorials are-

Mobile Marketing Tutorial YouTube

SEO Tutorial YouTube

Email Marketing Tutorial YouTube

Content Marketing Tutorial YouTube

CDMM Course FAQ

Digital Marketing Case Studies

Career in Digital Marketing

Digital Marketing Free Tutorials

Digital Marketing free tutorials are designed for sales and business development professionals, advertising and marketing professionals, brand managers and media partners, DM professionals, Entrepreneurs, Management Students, Business heads, etc. to understand digital marketing landscape and utilize it for their advantages.

Available Digital Marketing free Tutorials are-

1. Free DV DMO- Digital Marketing for Business & Career Path

You may register for this digital marketing tutorial for free, and go through the DM case studies along with tips for building rewarding career in DM and exercises for creating successful online advertising strategy. The DMO session allows you ask live Q & A with Digital Vidya’s CEO.

2. Free Digital Marketing Webinars

Digital marketing webinars are accessible online for free that you can utilize to learn different idiosyncrasies of DM.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

There is 1 comment

Hi Shivendra thanks for the informative blog post, I have gained some good insights on the topic of content marketing tutorial and have liked your content pyramid. I am looking at increasing visitors to my blog using content marketing to create value and PPC on the biggest search engines. As I do digital marketing tasks by myself, I think getting tutorials on AdWords and analytics also very important.

A good point is where you have explained how a digital marketer can organize their content and also look at the best content channels and related formats their targeted people utilize.