In the last few weeks before this post we had to take action on people becoming "fanatics" because of brands. Instead of gauging the services and benefits provided, people attacked brands, and then it became annoying because fanatics tend to repeat it over, and over.

The case was very similar to people saying Microsoft is evil(TM) simply for the sake of it. It happens when a company is successful. In the last few months I've heard people saying this about Google, which used to be the darling of all tech companies.

"In my opinion it's ridiculous to have "loyalty" to a company. I base my evaluation of products only on their own self-worth and merit as a product, and not on any pre-conceived opinions about the company that develops it or distributes it. Generalizing about the software of one company as a whole is, frankly, narrow-minded and readily worthy of ridicule".

"I think that a lot of IE users just see that they are getting pushed by Firefox users to switch, and don't like it that people are telling them 'My browser is sooo superior! You should switch, because your browser sucks.'. I'm not saying everyone does this, if you don't then thats good, but many people take this approach, mostly when dealing with people on the 'net that think IE is the best browser. This is not a good approach to take, and really its rude and inappropriate. It pushes people away, and thats not what SFx is about.".

How true... So, think about this before posting a rant that is not directed to a product or service, but to a brand.

And, most importantly, when debating on a forum, attack the ideas, not the people...

I mean, c'mon. We all know tech companies make it big because they make bargains with Evil itself. Which is why you hear such vocal endorsements for the underdog product. It's not that they truly believe that the product is superior. They're trying to stop the advance of evil!

I wonder how those involved in the big Ford vs Holden debate/war would take your reasoning. They are biggest lot of hard headed narrowminded people when it comes to viewing the opposing product. That is all about brand there.

For the record......... Holdens SUCK

Staunch Ford fanatic right here people.

Sorry Mauricio hope that doesnt stir things up too much, but it had to be done.

The only reason people call MS evil is because deep down they are jealous of what they have accomplished. Sure they act aggressively but kudos to them for getting to where they are today.

I think there should be no connection between people's behaviour and their fanatic or loyalty to a brand.

It's just common sense or level of intelligence how we behave

Like if we go to any game where our favourite team is playing: we should support our team and not saying anything bad about the opponent.
(the referee is in different category though.. you can send him to...) :-)