Message From Founder

One Media Collective founder, John Cirabisi created this unique online destination for the purposes of bringing media professionals together to share ideas and assets. The idea is to create synergy on a larger, industry-wide scale.

I call it "macro-synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale.

Synergy amongst and entire industry, such as media and entertainment, is now possible. Ideally, we can project this concept forward onto increasingly larger groups, and achieve national, international, and perhaps even world wide synergy.

For now, I am doing my part in this effort, by encouraging media professionals to come together on this web site and begin the formation of an industry-wide, macro-synergy, that can benefit us all in our day to day business, and can one day save the world!

How the prevalence of social media has enabled the new ideology of macro-synergy, and potentially saved the human race!

The idea is to create synergy on a much larger scale than we're used to.

I call it "macro synergy," says Cirabisi. "We all are familiar with micro synergy, that is, the standard kind of "win-win" scenarios, in which a small group of individuals work together to form a greater output than the sum of the parts. With the new Web 2.0 social media model, we can bring synergy to a much larger scale. Synergy amongst and entire industry, such as media and entertainment, is now possible. We can project this concept forward onto increasingly larger groups, and achieve national, and international synergy, and perhaps even world wide synergy. It can be argued we are already witnessing this to some degree with the uprisings in Egypt and the Middle East.

From the very beginning, man's success can be attributed to the realization that collaborative efforts yield much greater outputs, than any individual could achieve. That formula of success has scaled thought the years in a multitude of incarnations. Its time for a new quantum leap of thought.

While traditional synergy models have always touted the benefits of collaboration, they have also measured their success based on creating an advantage over others. The phrase, "a group of like minded individuals" is often used in such models. This implies that a collaborative effort amongst "like-minded individuals" will create a competitive advantage over other, "not like-minded" people. So however advanced and universally successful this model may have been, it limits itself in that it only functions based on exclusion of others. Others that could potentially be part of the synergy. As long as the exclusive "like-minded individual" element of the model remains in place, there will be no true synergy, no macro-synergy, and their will always be conflict, unhealthy competition, and war.

Resourceful corporations have found profitable ways to take advantage of information overload, but the ethics involved are far from Kosher.

What the corporate world lost in the ability to coast on advertising and marketing principles that were defined half a century ago, many have made up for by creating a new cheap formula to profit off the increasing trend of information overload.

It's simply stated as, "information overload profiteering." Many companies (usually banking and financing) have found ways to take advantage of the diminished state of attention the US populous is currently capable of, due to information overload.

Through ingenious methods of obfuscation, companies have learned that they can greatly increased their bottom line...