Yahoo Publisher Contextual Advertising Network Forum

Which is better? which brings in most revenue? is yahoo ypn very selective about the sites they choose? i would havent seen any site on the net so far using yahoo ads. can you run both adsense and ypn on your site? so many questions lol

Today I have removed all YPN ads and went back to Adsense for a site where I used to exclusively show YPN. The day is not over yet and the site with Adsense has already earned a week's worth of YPN income. I don't regret experimenting with YPN but I should have pulled the plug earlier.

To me personally, I think G is better than Y. I've tried Y for about 2 weeks, and barely see targeted ads that matched my site's content. Most of the time it displayed ads about mortgage and credit card. I quitted showing Y ads on my site. Hopefully they will improve the targeted ads one day...

Where I can get Yahoo to target properly, it does well. The problem is, it seems to be hit or miss with targeting.

I'll see wild flucations on static pages - I'll see very precise targeting, as well a friend that I work with, and then it will be way off the next instant - mortgage ads, dating services, etc. It's not a problem with the topic of the page or keywords, the page, or rather its articles, have plenty of keyword references naturally, and YPN has plenty of ads for the keywords (or did, I'm not so sure anymore).

The 2 index pages ar highly targeted with Google and gets 60% of my clicks. I have just recently spun off the second tier pages that are on various topics to YPN and doubled my income on them. Just more money per click and the adventure of browsing ads that are loosely associated with the topics. If ad distribution and targeting tightens up a bit it will be ideal. (no repeat ads in 3 ad units per page more catagories would help too)

The combination, in the right applications, yeilds more than either singularly.

We also use both and are testing right now which pages do best throughout the site. We only have one ad per page... either YPN or Adsense... and don't use it with any other affiliate incentive programs except our own in house advertisers.

Right now YPN seems to be the way we are heading, it's paying out more and the ads are getting better targeted as of late.

You cannot mix YPN and AS on the same page - but I don't see why they cannot be intermingled on DIFFERENT pages (IE, one page on site with YPN, another page on site with AS).

By checking Google contract I agree with this opinion, but checking Yahoo contract - as I can understand - it is not clear, they spoke about "exclusivity". Are you sure that we could use both systems (in different pages)?

The lesser clicked ads on slowerpages generate more money per click. So the same 100 clicks are worth more on Yahoo. Plus I have two income streams and if there is a problem I can instantly flip to the other and not loose any money, security.

When AdSense earnings started dipping to lower ROI, I decided to switch several sites over to YPN. It's been 2 weeks, and YPN is returning significantly better. Will keep an eye on it, as last time I switched over YPN did well for a while, & then dipped as well.

chuckw: That is exactly what I am testing right now. We were going to do this for a week to see what happened, but changed over most of our large site.

Yahoo is significantly higher in total revenue than Adsense. Even though less clicks are made the total revenue is like night and day. I'm talking 300% increase per day as of today!

I don't really care that the # of clicks is less, I care about the income. If less people are leaving my site for more $ this is a good thing. If our small # of affiliate programs is any indication of what advertisers are making from a click...they are also probably very happy!

Like anything you ride the horse until he is tired. Hopefully this one doesn't tire soon! I love this horse!

I have to agree; we're testing with a split site right now... we've done 1 weet tests twice in the past and Adsense has won hands done.

This third time, it's looking to be all Yahoo.

Looking at my adsense history, I see the problem as being the ever reducing minimums for "site targeting" within Adsense. Adsense does not give you the option to set a minimum price for your site's inventory... just what the market will pay, starting at about $0.25 a CPM to Adsense.

I for one don't want those in my industry given the ability to purchase "secured space" on my site for less than $1.50 CPM... otherwise, they can bid per click and maybe they're on my site, maybe they're not!

Hopefully YPN will learn from Google's failure here and when they introduce site specific targeting to compete with Google, they give Webmasters the ability to set a minimum. Guaranteeing an advertiser space on a specific well targeted site should be able to have a premium priced in.

I guess it really does just boil down to experimentation with both. I have "money" keyword pages that Adsense does better on hands down. Then on some pages from which I have no expectation of really making any income YPN doubles Adsense.

One thing keeping me away from YPN on a lot of pages is the fact that with Adsense I can put up one advertising box and one set of adlinks (that's the look I like). YPN doesn't offer anything like adlinks.