Self-expression

Our exterior is an important part of our identity. But if the mass decides what we look like, are we still in charge of our own identity? We’re trying to break free from the sheepculture by differentiating ourselves. We incorporate our identity in our life, our products and our surroundings. We see this trend moving two ways people expressing this in more extreme versus more subtle ways. # Independence # Differentiation # Self-expression

Inspiration

By the globalisation and the information society in which we live, we have 24/7 access to everything that is happening around us. That has a quest and revaluation of cultures, opinions and styles as a result. More and more people search for and play with identity.

Waterlicht

WATERLICHT is the dream landscape about the power and poetry of water. As a virtual flood, it shows how high the water could reach without human intervention. Innovation is within the DNA of the Dutch landscape via its waterworks and creative thinking, yet we’ve almost seem to forgotten this. WATERLICHT is a powerful and poetic experience to remember.

The filter bubble

An important TED Talk by Eli Pariser regarding search engines and social networks tailoring your search results using relevance algorithms based on your web history.