Sonda and Jon recently visited Cassie Wherry at the Pioneer Bookshop serving Grinnell College. The store is on the main street in the city of Grinnell and thus, is a bit off-campus which creates both opportunities and some challenges. There’s plenty of fun merchandise and thoughtful merchandising everywhere you look—Cassie and her team are focused [...]

Marcy and Jon were in the San Diego area and stopped by to visit Sandie Sears and her team at the UC San Diego Bookstore. Great examples of excellent visual merchandising could be found throughout the store. And the broad product assortment ranged beyond traditional college store items to include everything from Pop Sockets to [...]