Researching User Intent: How to Learn What Users Really Want

by Sharon Hurley Hall

If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user intent) has become a driving force in search engine optimization (SEO) and search marketing to help bring more people to your site. Unless you nail it, there’s a whole bunch of traffic you will never see, with the obvious impact on conversions.Read the full article