About

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Aaron Horton & Bayard Crawley | Managing Partners, Crafted Brands

Crafted Brands™ is a wine and spirits sales and consulting company with 25+yrs combined experience in sales & distributor management for boutique wines and small batch spirits. We launch brands into markets – big and small – and help them organically grow through our existing relationships and proven industry knowledge. We do not manage from a desk but rather work our footprint to achieve sustainable growth.

We strive for a portfolio free of redundancy, ensuring focus, attention and a streamlined approach to presenting the quality of your craft. Our focus is exclusively on small-production brands that deliver: High Quality + Great Story + Great Price.

Crafted Brands offers expertise built on:

Passion for and proficiency in the beverage industry

An understanding of market and distributor dynamics

Cross-industry relationships

Listening, not dictating

Grassroots brand building

Testimonials

When it comes to building a brand, Crafted Brands is the bees knees. Aaron and Bayard know their markets, have great distributor relationships and do what needs to be done to sell cases. They are in the street, working with accounts and showing the wines. That's the way it's done folks!"

Cheryl Murphy Durzy, Vice President/Proprietor | Clos LaChance Wines

These guys are the opposite of what we know as a conventional "Broker" in our industry. Having a professional and knowledgeable team for my wines up and down the east coast is a must, and I have always partnered alongside Crafted Brands. They get their hands dirty and make things happen; the proof is in my vintages selling out year over year. Thanks for the continued solidarity guys."

I've been a wine buyer and mixologist for numerous chef-driven restaurants over the years, and my experience with Crafted Brands has been consistent from day one: they approach the right on-premise accounts with the right products to fit what that account is about. Bayard and Aaron run a grass-roots marketing effort; they are always in the field. They are respectfully persistent with buyers, they believe in the products they represent, and their enthusiasm for what they do is contagious. I'm always happy to see their faces out and about in the industry, and I use their wine and spirits brands whenever I can.

Lara Creasy, beverage consultant and owner, Four 28 LLC

These cats are super cool dudes. we're hoping to kill it with them as our brokers in multiple states, these guys are freaking killing it for us"

Bryan Nolt, Founder & El Jefe of Breckenridge Distillery

Crafted Brands has quickly become an integral part of the ASW team. As a small company producing a unique product, it is vital to have a sales partner who understands our brand implicitly and can communicate our message effectively. Crafted Brands is the only group that we trust to represent our brand in on-premise accounts. Results speak for themselves, and Crafted Brands has helped us achieve immediate sales growth in a short period of time through their efforts and relationship network."

Our Mission

Our mission is to build core relationships with both the account and with the distributor, starting at the ground level. Through these relationships, we can leverage our distribution efforts to establish presence, a story line and the biggest goal of all – organic growth.

Our Vision

In a crowded, David vs. Goliath industry, our vision is to take small, artisanal producers and scale their growth through our national sales & marketing efforts. Much like a farm-to-table restaurant espouses local, small farms for their fresh ingredients, Crafted Brands applies the same approach when seeking and representing our producer partners.