A fine rosé is a wonderful thing. Not only does it massage the palate, but it’s also an intellectual exercise, a philosophical study, and a work of art. That’s a lot of gravitas for what’s often dismissed as a lightweight pink wine.

Ahhh rose: A wonderful wine driven to exile in many domestic markets due to its striking visual similarity to the much sweeter White Zinfandel wines. That being said, it’s probably true that even if white zin were actually white, Rose would still have a tough time breaking into the young male demographic. I mean, let’s face it… the only reason white cranberry juice even exists is so that men will order “camouflage cosmopolitans”. Plus, I’ve sat in quite a few power dinners. When you’re a young professional surrounded by the would-be cast of Mad Men with their two fingers of small batch bourbon and 48 gauge churchills, you don’t want to be the guy who orders 6oz of pink grape juice. I’m just sayin’…

As wine lovers, we should be open to experience what raw flora can deliver and make our own decisions that further define our individual styles and tastes as well as advance intelligent conversation about differing wine styles. To each his own.