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There's a great subreddit called /r/savedyouaclick where they trawl through those terrible slideshow article websites and squeeze all the useful content out. Also they include the number of clicks required, which is sometimes genuinely in the hundred somehow.

I think most ads should take heed from YouTube. I always have uBlock off there because the creators get a little and the ads are okay. Even at the start of a video, I'll allow an ad if it's decent, or has a song I like in it. It really feels weird to actually pay attention to an ad though. I've never deliberately clicked one in my life. I'm not sure how the business is going to continue.