Business For SuperheroesFri, 16 Feb 2018 16:27:48 +0000Fri, 16 Feb 2018 16:28:55 +0000Libsyn WebEngine 2.0http://www.businessforsuperheroes.com/
enhttp://www.businessforsuperheroes.com/vicky@businessforsuperheroes.com (vicky@businessforsuperheroes.com)http://static.libsyn.com/p/assets/4/7/e/b/47eb00229fbe388e/Podcast_icon_big.pngBusiness For SuperheroesVicky Frasermarketing,smallbusinessyesvicky@vickyfraser.comepisodicEp112: What Makes You So Special?What Makes You So Special?Fri, 16 Feb 2018 16:27:48 +0000There are thousands, millions, of copywriters, marketers, builders, you name it, but what makes you unique? What makes you so special? Well, Vicky and Joe discuss ways you can stand out and get people interested in your service beyond just your prices. Because, if you offer the same value and service as your competitor, then people are only going to pay the cheapest price for it; and that’s the worst possible position you can be in.

Key Takeaways:

[0:50] This house is not warm. Whose idea was it to buy a 17th century cottage house in the middle of nowhere?

[2:15] What is Elephant Gin and what do they do?

[3:35] Today, we’ll be talking about what makes you so special!

[5:40] Why are we going to Mars? Because we can.

[9:15] Elon Musk could have just launched a rocket into space and called it a day, but no, he created a show out of it.

[9:55] What you’re offering isn’t really unique.

[10:35] So, how can you stand out?

[12:30] For the love of all things holy, please don’t say you’re ‘passionate’ about what you do on your website. That’s just bad marketing and copy.

[13:55] If you’re the same as everybody else and listing the same things everyone else is, how will they choose you? They will choose you based solely on price.

[15:00] Most business owners panic when they have to come up with why they’re unique.

[18:00] When the MacBook Air first came out, people were like ‘WOW’. It was the world’s thinnest notebook.

[21:55] You can pick a feature that makes you stand out as long as it’s not a generic feature like, ‘excellent service’. Vicky offers some helpful examples.

[26:00] Do you like Vicky’s ideas? You can actually borrow her brain! Link in the show notes.

]]>There are thousands, millions, of copywriters, marketers, builders, you name it, but what makes you unique? What makes you so special? Well, Vicky and Joe discuss ways you can stand out and get people interested in your service beyond just your prices. Because, if you offer the same value and service as your competitor, then people are only going to pay the cheapest price for it; and that’s the worst possible position you can be in.

Key Takeaways:

[0:50] This house is not warm. Whose idea was it to buy a 17th century cottage house in the middle of nowhere?

[2:15] What is Elephant Gin and what do they do?

[3:35] Today, we’ll be talking about what makes you so special!

[5:40] Why are we going to Mars? Because we can.

[9:15] Elon Musk could have just launched a rocket into space and called it a day, but no, he created a show out of it.

[9:55] What you’re offering isn’t really unique.

[10:35] So, how can you stand out?

[12:30] For the love of all things holy, please don’t say you’re ‘passionate’ about what you do on your website. That’s just bad marketing and copy.

[13:55] If you’re the same as everybody else and listing the same things everyone else is, how will they choose you? They will choose you based solely on price.

[15:00] Most business owners panic when they have to come up with why they’re unique.

[18:00] When the MacBook Air first came out, people were like ‘WOW’. It was the world’s thinnest notebook.

[21:55] You can pick a feature that makes you stand out as long as it’s not a generic feature like, ‘excellent service’. Vicky offers some helpful examples.

[26:00] Do you like Vicky’s ideas? You can actually borrow her brain! Link in the show notes.

]]>28:55noThere are thousands, millions, of copywriters, marketers, builders, you name it, but what makes you unique? What makes you so special? 112fullVickey Fraser Ep111: 5 Ways Your Faulty Thinking Is Nobbling You5 Ways Your Faulty Thinking Is Nobbling YouFri, 09 Feb 2018 16:55:49 +0000Vicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be so helpless in your own life? Vicky shares smart ways you can get out of this thinking and own your own life!

Key Takeaways:

[3:15] What will happen today will amaze you.

[6:20] Why would you want to live your life as a victim?

[7:45] Today, Vicky will be going through five ways you can take control over your own thoughts.

[9:40] If your day didn’t go as planned, did your world really end?

[10:20] Are you a mind reader?

[12:40] Don’t let your mind unravel and have it talk you out of the things you want to do.

[14:15] Vicky shares a story about how she made a simple thing turn into a catastrophe...in her mind.

[19:15] Don’t press the button that will destroy the universe.

[21:40] When Vicky started sending out her emails, it was pretty scary. When she got her first negative email, she cried.

[25:30] A quick recap of the five ways you have faulty thinking.

[27:45] So, how can you take control of your life, and your mind?

[29:25] Tune in next week! Vicky and Joe will be talking about what makes you so special!

]]>Vicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be so helpless in your own life? Vicky shares smart ways you can get out of this thinking and own your own life!

Key Takeaways:

[3:15] What will happen today will amaze you.

[6:20] Why would you want to live your life as a victim?

[7:45] Today, Vicky will be going through five ways you can take control over your own thoughts.

[9:40] If your day didn’t go as planned, did your world really end?

[10:20] Are you a mind reader?

[12:40] Don’t let your mind unravel and have it talk you out of the things you want to do.

[14:15] Vicky shares a story about how she made a simple thing turn into a catastrophe...in her mind.

[19:15] Don’t press the button that will destroy the universe.

[21:40] When Vicky started sending out her emails, it was pretty scary. When she got her first negative email, she cried.

[25:30] A quick recap of the five ways you have faulty thinking.

[27:45] So, how can you take control of your life, and your mind?

[29:25] Tune in next week! Vicky and Joe will be talking about what makes you so special!

]]>31:16noVicky and Joe discuss five ways your faulty thinking is completely sabotaging you on this week’s show. We all have negative thoughts from time to time, but if you’re using it as a crutch and playing the victim all the time, well, why would you want to be so helpless in your own life? Vicky shares smart ways you can get out of this thinking and own your own life!111fullVickey FraserEp110: Why You're A Scaredy CatWhy You're A Scaredy CatFri, 02 Feb 2018 16:50:13 +0000We are wired to be social beings. We need a tribe to help us survive and thrive, which means we need to fit in as much as we can. However, in business, it’s almost exactly the opposite. We need to stand out and be different, but throughout the years, and centuries, this has proven to be very dangerous to do. Standing out too much meant you could be ostracized from society. So, it makes sense why you might have some real and deep fears about showing up in a way that’s different and eye-catching in your business.

Key Takeaways:

[3:10] Vicky’s new book is coming along nicely.

[4:25] Why are you such a scaredy cat, dear listener?

[6:40] Vicky has a recurring fear that stems from her awkward childhood days.

[13:00] As an introvert, Joe never really quite understood what the big deal was about being ostracized from a society.

[14:50] Standing out from the crowd is socially risky. Rejection is actually quite horrible for us as humans.

[17:00] You’d be surprised by how many people are chronically lonely. In fact, social media gives us the illusion that we’re connected to others online, but it’s making the problem worse.

[19:00] While it’s important that you fit in socially, it’s almost suicide business-wise to do that.

[24:35] Vicky is always skeptical about people who proclaim having a 6 or 7-figure launch. What really went on behind the scenes for you to achieve that? How many refunds did you have to do?

[28:35] Everybody has that ‘thing’ that they haven’t done because they’re afraid. Well, here’s your chance. Go out and do it!

[30:15] By the way, you should definitely join the inner circle group. It’s the perfect place where you can talk to people who finally get it and get you.

]]>We are wired to be social beings. We need a tribe to help us survive and thrive, which means we need to fit in as much as we can. However, in business, it’s almost exactly the opposite. We need to stand out and be different, but throughout the years, and centuries, this has proven to be very dangerous to do. Standing out too much meant you could be ostracized from society. So, it makes sense why you might have some real and deep fears about showing up in a way that’s different and eye-catching in your business.

Key Takeaways:

[3:10] Vicky’s new book is coming along nicely.

[4:25] Why are you such a scaredy cat, dear listener?

[6:40] Vicky has a recurring fear that stems from her awkward childhood days.

[13:00] As an introvert, Joe never really quite understood what the big deal was about being ostracized from a society.

[14:50] Standing out from the crowd is socially risky. Rejection is actually quite horrible for us as humans.

[17:00] You’d be surprised by how many people are chronically lonely. In fact, social media gives us the illusion that we’re connected to others online, but it’s making the problem worse.

[19:00] While it’s important that you fit in socially, it’s almost suicide business-wise to do that.

[24:35] Vicky is always skeptical about people who proclaim having a 6 or 7-figure launch. What really went on behind the scenes for you to achieve that? How many refunds did you have to do?

[28:35] Everybody has that ‘thing’ that they haven’t done because they’re afraid. Well, here’s your chance. Go out and do it!

[30:15] By the way, you should definitely join the inner circle group. It’s the perfect place where you can talk to people who finally get it and get you.

]]>32:14noWe are wired to be social beings. We need a tribe to help us survive and thrive, which means we need to fit in as much as we can. However, in business, it’s almost exactly the opposite. We need to stand out and be different, but throughout the years, and centuries, this has proven to be very dangerous to do.110fullVickyEp109: Why You Need A Show with Mark KayeFri, 26 Jan 2018 16:12:23 +0000Mark Kaye is a 22 year old veteran in radio, a Snapchat influencer, and the founder of 1000Shows.com. Mark was the first person to host a talk show exclusively on Snapchat. Now, his mission is to help create 1,000 shows for his clients that will entertain, inform, and inspire others. On the show, Mark shares how you can stand out in your industry so that you can entertain others while also informing them!

Key Takeaways:

[2:00] Mark founded the first radio show on Snapchat!

[3:20] People want information, but they also want to be entertained.

[4:25] How can people start their own show?

[6:55] The sales process first starts with an ad.

[8:35] In the beginning, Mark used to sell nothing. Literally nothing, and still made money off of it.

[9:25] Mark loves watching infomercials because of their entertainment value.

[11:35] Mark talks about the Singing Psychic who once called into his radio show.

[13:25] How can people focus on their business? There are so many shiny things out there!

]]>Mark Kaye is a 22 year old veteran in radio, a Snapchat influencer, and the founder of 1000Shows.com. Mark was the first person to host a talk show exclusively on Snapchat. Now, his mission is to help create 1,000 shows for his clients that will entertain, inform, and inspire others. On the show, Mark shares how you can stand out in your industry so that you can entertain others while also informing them!

Key Takeaways:

[2:00] Mark founded the first radio show on Snapchat!

[3:20] People want information, but they also want to be entertained.

[4:25] How can people start their own show?

[6:55] The sales process first starts with an ad.

[8:35] In the beginning, Mark used to sell nothing. Literally nothing, and still made money off of it.

[9:25] Mark loves watching infomercials because of their entertainment value.

[11:35] Mark talks about the Singing Psychic who once called into his radio show.

[13:25] How can people focus on their business? There are so many shiny things out there!

]]>35:38nofullEp108: Is My Cunning Plan Cunning Enough?s My Cunning Plan Cunning Enough?Fri, 12 Jan 2018 20:14:12 +0000On last week’s podcast, Vicky discussed how you can get your goals done and stop slacking off. Well, taking her own advice, she implemented what she said she would do, and she’s very happy with her progress so far. She’s also added in 15 minute buffers between tasks so that she can take small breaks throughout the day. She has found that by doing this, her day has become so much more enjoyable and stress-free!

Key Takeaways:

[2:30] Vicky has some amazing news to share!

[3:55] On a side note, Vicky accidentally played jenga with her brick house.

[4:45] Vicky was able to take two days off last week and hang out with four generations of family members!

[6:00] During these two days, did Vicky slack off with work? No!

[8:55] Vicky was able to do all of this without waking up at 5am and eating kale like a douche canoe!

[9:55] Vicky is really happy with the progress she's made so far. Last year, it was a big struggle to be productive.

[10:25] Vicky took her own advice and followed through on what she said last week.

[12:15] Vicky has put 15 minute gaps in between tasks so she can take a break and reset.

[13:55] Everything Vicky is doing is just so much more enjoyable.

[14:05] Vicky hasn't been the only one who’s been productive. What has Joe been up to lately?

[15:20] Why is contact switching bad for our productivity?

[16:10] Joe has been keeping track of how many contact switches he gets a day. He estimates it has been around 30.

[18:15] Homework: Every time you get interrupted with something, write it down. Once you have a list, pick one thing that you can fix or eliminate from the list and get to work!

[19:35] Some exciting things are happening in Joe's office!

[21:35] Final takeaway: Pick one big goal (only one!) and break it into tiny pieces.

[21:55] If you're struggling with achieving your goals, get somebody to help you!

[22:00] By the way, Vicky is available for coaching. Get in touch if you’re interested.

]]>On last week’s podcast, Vicky discussed how you can get your goals done and stop slacking off. Well, taking her own advice, she implemented what she said she would do, and she’s very happy with her progress so far. She’s also added in 15 minute buffers between tasks so that she can take small breaks throughout the day. She has found that by doing this, her day has become so much more enjoyable and stress-free!

Key Takeaways:

[2:30] Vicky has some amazing news to share!

[3:55] On a side note, Vicky accidentally played jenga with her brick house.

[4:45] Vicky was able to take two days off last week and hang out with four generations of family members!

[6:00] During these two days, did Vicky slack off with work? No!

[8:55] Vicky was able to do all of this without waking up at 5am and eating kale like a douche canoe!

[9:55] Vicky is really happy with the progress she's made so far. Last year, it was a big struggle to be productive.

[10:25] Vicky took her own advice and followed through on what she said last week.

[12:15] Vicky has put 15 minute gaps in between tasks so she can take a break and reset.

[13:55] Everything Vicky is doing is just so much more enjoyable.

[14:05] Vicky hasn't been the only one who’s been productive. What has Joe been up to lately?

[15:20] Why is contact switching bad for our productivity?

[16:10] Joe has been keeping track of how many contact switches he gets a day. He estimates it has been around 30.

[18:15] Homework: Every time you get interrupted with something, write it down. Once you have a list, pick one thing that you can fix or eliminate from the list and get to work!

[19:35] Some exciting things are happening in Joe's office!

[21:35] Final takeaway: Pick one big goal (only one!) and break it into tiny pieces.

[21:55] If you're struggling with achieving your goals, get somebody to help you!

[22:00] By the way, Vicky is available for coaching. Get in touch if you’re interested.

]]>26:39noOn last week’s podcast, Vicky discussed how you can get your goals done and stop slacking off. Well, taking her own advice, she implemented what she said she would do, and she’s very happy with her progress so far.108fullVickey FraserEP107: A Punched-in-the-Face-Proof PlanA Punched-in-the-Face-Proof PlanFri, 05 Jan 2018 18:07:12 +0000Welcome to 2018 everyone! On this week’s show, Vicky and Joe discuss their plans for the new year and why some people constantly struggle with achieving their big plans year over year. Vicky highly recommends you read the 12 Week Year by Brian Moran and Michael Lennington to help you get a more realistic timeframe on each of your goals. Break those big tasks into smaller time periods so that you don’t slack off!

Key Takeaways:

[1:00] Happy 2018!

[4:40] What are Vicky’s and Joe’s plans for the new year?

[6:05] Why do some people have a hard time achieving their goals?

[7:25] Planning goals with a year timeframe allows you to slack off. Plan for 12 weeks instead.

[11:20] Everybody has a plan until they get punched in their face.

[12:05] Put your plan on paper. If it doesn’t work on paper, then there’s no way it’ll work in real life!

[14:50] What do you want for your future self? What do you want for your business? Map out your ‘why’ in life.

[15:45] Stop using ‘I don’t have time’ as an excuse. We have plenty of time.

[18:10] How does Vicky allocate her hours each week?

[22:05] Vicky breaks down the goals she has for 2018.

[25:20] Read the 12 Week Year! You won’t regret it.

[25:35] It’s important to have one, and only one, big goal for each area of your life. You’ll get overwhelmed if you have too many.

]]>Welcome to 2018 everyone! On this week’s show, Vicky and Joe discuss their plans for the new year and why some people constantly struggle with achieving their big plans year over year. Vicky highly recommends you read the 12 Week Year by Brian Moran and Michael Lennington to help you get a more realistic timeframe on each of your goals. Break those big tasks into smaller time periods so that you don’t slack off!

Key Takeaways:

[1:00] Happy 2018!

[4:40] What are Vicky’s and Joe’s plans for the new year?

[6:05] Why do some people have a hard time achieving their goals?

[7:25] Planning goals with a year timeframe allows you to slack off. Plan for 12 weeks instead.

[11:20] Everybody has a plan until they get punched in their face.

[12:05] Put your plan on paper. If it doesn’t work on paper, then there’s no way it’ll work in real life!

[14:50] What do you want for your future self? What do you want for your business? Map out your ‘why’ in life.

[15:45] Stop using ‘I don’t have time’ as an excuse. We have plenty of time.

[18:10] How does Vicky allocate her hours each week?

[22:05] Vicky breaks down the goals she has for 2018.

[25:20] Read the 12 Week Year! You won’t regret it.

[25:35] It’s important to have one, and only one, big goal for each area of your life. You’ll get overwhelmed if you have too many.

]]>29:12noWelcome to 2018 everyone! On this week’s show, Vicky and Joe discuss their plans for the new year and why some people constantly struggle with achieving their big plans year over year. 107fullVicky FraserEP106: Tip Top Tim's Networking SecretsTip Top Tim's Networking SecretsFri, 22 Dec 2017 15:10:01 +0000Tim Fitch is the Owner and Director of Invennt, a business development company that works with construction companies to improve their objectives and goals. He loves to expand his network and get to know new people. On the show, Tim shares stories on how you can differentiate yourself from the crowd at those ‘icky’ networking events and build deep connections at breakfast meetings.

Key Takeaways:

[1:50] Who is Tim and what does he do?

[4:00] Tim shares his ‘kidney stone’ story.

[7:00] Tim explains how he helps his clients save money in the construction industry.

[9:40] There are two lessons you can learn from Tim’s story. Tell a story to get people engaged and if you have an idea, jump on it!

[11:20] Tim dives into why he started his breakfast networking events.

[14:10] Every person Tim meets, he hands them his business card and expects to get one in return.

[16:15] Get started by going to networking events, but go with a purpose!

[18:25] How do you initiate a conversation with a prospect at a networking event?

[21:55] When Tim sits down with a prospect at a restaurant, he then shows them pictures of him in his underpants. He explains why he does this (it’s not as creepy as it sounds, promise).

[25:55] Tim’s example is one of the ways you can change the tone of the meeting and make yourself memorable (in a good way).

[30:50] Check Tim out on LinkedIn. He is doing some cool stuff on there!

]]>Tim Fitch is the Owner and Director of Invennt, a business development company that works with construction companies to improve their objectives and goals. He loves to expand his network and get to know new people. On the show, Tim shares stories on how you can differentiate yourself from the crowd at those ‘icky’ networking events and build deep connections at breakfast meetings.

Key Takeaways:

[1:50] Who is Tim and what does he do?

[4:00] Tim shares his ‘kidney stone’ story.

[7:00] Tim explains how he helps his clients save money in the construction industry.

[9:40] There are two lessons you can learn from Tim’s story. Tell a story to get people engaged and if you have an idea, jump on it!

[11:20] Tim dives into why he started his breakfast networking events.

[14:10] Every person Tim meets, he hands them his business card and expects to get one in return.

[16:15] Get started by going to networking events, but go with a purpose!

[18:25] How do you initiate a conversation with a prospect at a networking event?

[21:55] When Tim sits down with a prospect at a restaurant, he then shows them pictures of him in his underpants. He explains why he does this (it’s not as creepy as it sounds, promise).

[25:55] Tim’s example is one of the ways you can change the tone of the meeting and make yourself memorable (in a good way).

[30:50] Check Tim out on LinkedIn. He is doing some cool stuff on there!

]]>32:11noTim Fitch is the Owner and Director of Invennt, a business development company that works with construction companies to improve their objectives and goals.106fullEP105: Tiny Beetle StepsTiny Beetle StepsFri, 15 Dec 2017 20:47:09 +0000Vicky recently attended a handstand workshop and her teacher’s dedication to his craft is one of the perfect examples as to why there’s no such thing as an overnight success. Progress is made in tiny beetle steps and it can get discouraging after the novelty of your big project wears off, but you have to keep at it if you want to see long-term success.

Key Takeaways:

[0:45] Vicky and Joe are freezing their bits off!

[3:15] Vicky went to a handstand workshop and sort of broke herself. She is sore all over.

[3:45] Did you know that chickens are not built for snow?

[6:40] Today, we’ll be talking about tiny beetle steps! Progress is made in tiny steps.

[9:40] We get really excited when it’s new, but then we get distracted when the shininess begins to wear off.

[13:45] With any big project, it’s really exciting to start, but keeping up the work is the real challenge.

[15:15] Overnight successes are very, very rare.

[16:00] Vicky shares an example about business and ‘sticking with it’ from the handstand workshop she took recently.

[20:30] At the end of the day, it’s all about tiny progress to help you get to where you want to go.

[21:15] Vicky writes an email every single day. It pays off!

[21:55] What small things can you do everyday that will get you closer to your goal?

]]>Vicky recently attended a handstand workshop and her teacher’s dedication to his craft is one of the perfect examples as to why there’s no such thing as an overnight success. Progress is made in tiny beetle steps and it can get discouraging after the novelty of your big project wears off, but you have to keep at it if you want to see long-term success.

Key Takeaways:

[0:45] Vicky and Joe are freezing their bits off!

[3:15] Vicky went to a handstand workshop and sort of broke herself. She is sore all over.

[3:45] Did you know that chickens are not built for snow?

[6:40] Today, we’ll be talking about tiny beetle steps! Progress is made in tiny steps.

[9:40] We get really excited when it’s new, but then we get distracted when the shininess begins to wear off.

[13:45] With any big project, it’s really exciting to start, but keeping up the work is the real challenge.

[15:15] Overnight successes are very, very rare.

[16:00] Vicky shares an example about business and ‘sticking with it’ from the handstand workshop she took recently.

[20:30] At the end of the day, it’s all about tiny progress to help you get to where you want to go.

[21:15] Vicky writes an email every single day. It pays off!

[21:55] What small things can you do everyday that will get you closer to your goal?

]]>25:26noVicky recently attended a handstand workshop and her teacher’s dedication to his craft is one of the perfect examples as to why there’s no such thing as an overnight success.105fullVickey FraserEP104: Focus Like A Laser BeamFocus Like A Laser BeamFri, 08 Dec 2017 16:13:19 +0000Do you struggle with keeping focused? You’re not alone. Vicky also struggles because she gets excited about doing ‘all the things’. However, Joe is here to help her! He worked out a process to help her become more focused and to avoid that dreaded shiny object syndrome. On this episode, Joe breaks down his process and asks Vicky (and you!) a series of questions on where your goals and priorities are right now.

Key Takeaways:

[0:45] Vicky and Joe find themselves in Cork, Ireland right now!

[1:25] Just a heads up, sometimes Vicky is not perfect.

[1:45] Vicky has a hard time keeping focused. She just wants to do ‘all the things’ always! [3:30] Joe has recently come up with a process to help Vicky stay focused. It might help you as well.

[4:15] However, please bear with him as he’s been drinking beer and this is the first time he has had to explain how this process works.

[4:40] First things first, what are the goals of Vicky’s business?

[5:30] Vicky would like to take 3 months off every year in her business.

[7:25] Vicky would love to educate children and show them alternative ways to make money than the standard 9 to 5.

[10:15] Joe asks Vicky how she manages her time while she’s doing all these essential things, like marketing and creating products, for her business.

[12:15] Vicky has an app that blocks her from using Facebook while she is working.

[12:45] What kinds of products and stuff does Vicky generate?

[14:40] What kinds of things should you be measuring in your business? Don’t just focus only on the end results. It can distract you from doing the mundane tasks that actually work.

[16:30] Is the stuff you’re currently doing taking you closer to your goals?

[18:10] Remember, results happen in tiny increments.

[19:40] Picture yourself having to explain yourself, and what you do, to your bank manager, your mum, your spouse, and your older yourself (who is ten years older).

[22:35] Vicky is excited! She’s about to change systems that will help automate her business more and give her assistant less work to do!

]]>Do you struggle with keeping focused? You’re not alone. Vicky also struggles because she gets excited about doing ‘all the things’. However, Joe is here to help her! He worked out a process to help her become more focused and to avoid that dreaded shiny object syndrome. On this episode, Joe breaks down his process and asks Vicky (and you!) a series of questions on where your goals and priorities are right now.

Key Takeaways:

[0:45] Vicky and Joe find themselves in Cork, Ireland right now!

[1:25] Just a heads up, sometimes Vicky is not perfect.

[1:45] Vicky has a hard time keeping focused. She just wants to do ‘all the things’ always! [3:30] Joe has recently come up with a process to help Vicky stay focused. It might help you as well.

[4:15] However, please bear with him as he’s been drinking beer and this is the first time he has had to explain how this process works.

[4:40] First things first, what are the goals of Vicky’s business?

[5:30] Vicky would like to take 3 months off every year in her business.

[7:25] Vicky would love to educate children and show them alternative ways to make money than the standard 9 to 5.

[10:15] Joe asks Vicky how she manages her time while she’s doing all these essential things, like marketing and creating products, for her business.

[12:15] Vicky has an app that blocks her from using Facebook while she is working.

[12:45] What kinds of products and stuff does Vicky generate?

[14:40] What kinds of things should you be measuring in your business? Don’t just focus only on the end results. It can distract you from doing the mundane tasks that actually work.

[16:30] Is the stuff you’re currently doing taking you closer to your goals?

[18:10] Remember, results happen in tiny increments.

[19:40] Picture yourself having to explain yourself, and what you do, to your bank manager, your mum, your spouse, and your older yourself (who is ten years older).

[22:35] Vicky is excited! She’s about to change systems that will help automate her business more and give her assistant less work to do!

]]>25:45noDo you struggle with keeping focused? You’re not alone. Vicky also struggles because she gets excited about doing ‘all the things’. 104fullVicky FraserEP103: You Can't Do All Of The Things - RepostYou Can't Do All Of The Things - RepostFri, 01 Dec 2017 14:31:04 +0000Vicky recently got back from her trip to Turkey and she has found herself trying to do ‘all of the things’. She unfortunately couldn’t record a new episode this week with Joe, so she has decided to replay episode 25 discussing, you guessed it, why you can’t do ‘all’ of the things! Here’s your chance to stop the bad habit and learn from Vicky’s mistakes. We’ll see you next week with a new episode!

Key Takeaways:

[0:45] Vicky just got back from Turkey, and unfortunately did not get home in time to record with Joe! So, she’s going to be replaying episode 25 on why you can’t do ‘all’ the things.

[1:00] This episode fits perfectly because right now Vicky is trying to do ‘all’ the things.

[3:25] Vicky has a new journal and it's extremely organized.

[6:10] People who write what they're grateful for everyday end up being happier.

[8:00] Vicky and Joe talk about being overwhelmed.

[10:30] Most people compare too much to what other people are doing.

[11:30] Today is all about listening to yourself.

[11:50] What is Snapchat?!

[13:40] Vicky talks about one of her subscribers who had been on her list for 18 months before he bought anything from her.

[14:10] You don't need your own podcast if you don't want it!

[14:50] Pick one thing and then try it. If you don't like it, stop!

[15:10] Do stuff, but don't do everything all at once.

[16:20] Vicky talks about some of the things she does personally.

[17:05] Vicky love email marketing because it's easy and cheap.

[17:50] Re-purpose your emails into blogs!

[18:55] Should Vicky turn her podcast into a book? Let her know!

[22:20] Vicky still doesn't understand Snapchat.

[25:45] Should you lead people directly to a social media platform? Vicky says no!

]]>Vicky recently got back from her trip to Turkey and she has found herself trying to do ‘all of the things’. She unfortunately couldn’t record a new episode this week with Joe, so she has decided to replay episode 25 discussing, you guessed it, why you can’t do ‘all’ of the things! Here’s your chance to stop the bad habit and learn from Vicky’s mistakes. We’ll see you next week with a new episode!

Key Takeaways:

[0:45] Vicky just got back from Turkey, and unfortunately did not get home in time to record with Joe! So, she’s going to be replaying episode 25 on why you can’t do ‘all’ the things.

[1:00] This episode fits perfectly because right now Vicky is trying to do ‘all’ the things.

[3:25] Vicky has a new journal and it's extremely organized.

[6:10] People who write what they're grateful for everyday end up being happier.

[8:00] Vicky and Joe talk about being overwhelmed.

[10:30] Most people compare too much to what other people are doing.

[11:30] Today is all about listening to yourself.

[11:50] What is Snapchat?!

[13:40] Vicky talks about one of her subscribers who had been on her list for 18 months before he bought anything from her.

[14:10] You don't need your own podcast if you don't want it!

[14:50] Pick one thing and then try it. If you don't like it, stop!

[15:10] Do stuff, but don't do everything all at once.

[16:20] Vicky talks about some of the things she does personally.

[17:05] Vicky love email marketing because it's easy and cheap.

[17:50] Re-purpose your emails into blogs!

[18:55] Should Vicky turn her podcast into a book? Let her know!

[22:20] Vicky still doesn't understand Snapchat.

[25:45] Should you lead people directly to a social media platform? Vicky says no!

]]>30:00noVicky recently got back from her trip to Turkey and she has found herself trying to do ‘all of the things’. She unfortunately couldn’t record a new episode this week with Joe, so she has decided to replay episode 25 discussing, you guessed it, why you can’t do ‘all’ of the things! Here’s your chance to stop the bad habit and learn from Vicky’s mistakes. We’ll see you next week with a new episode! 103fullVickey FraserEP102: How to Look Good in PhotosFri, 24 Nov 2017 14:51:02 +0000John Cleary is a professional photographer and has taken Vicky’s professional headshots a number of times. Vicky never feels comfortable in front of the camera, but she understands why it’s important to have a professional representation of yourself on your website and on your business. This week’s episode dives into what you need to know about getting your own professional shots taken.

]]>John Cleary is a professional photographer and has taken Vicky’s professional headshots a number of times. Vicky never feels comfortable in front of the camera, but she understands why it’s important to have a professional representation of yourself on your website and on your business. This week’s episode dives into what you need to know about getting your own professional shots taken.

]]>31:05nofullEP101: A Life Story In DressesFri, 17 Nov 2017 15:36:35 +0000People have a hard time telling their own story, they might think it’s not interesting or worth anybody’s time, but they’re wrong! Everybody’s story is unique and interesting. If you were to think carefully, who else in your life would be able to tell your story? Don’t be afraid to share your story and refine it as you go. Good stories have rhythm and a ‘musical’ feel to them.

Key Takeaways:

[2:15] If anyone wants to send Vicky and Joe a bottle of gin, please do!

[4:45] If you ever decide to go on holiday to Costa Rica, go for at least two weeks, especially if you’re in the UK. It’s a LONG flight.

[8:25] Also, another Costa Rican lesson: Get a 4x4 car. It is a must because the roads are awful.

[9:50] This week, Vicky will be talking about storytelling!

[10:40] Does anybody in your life know you well enough to tell your story?

[16:55] The first book that had a profound effect on Vicky was To Kill a Mockingbird.

[22:35] How can you tell your story (in an interesting way)?

[28:00] Good stories have rhythm and a ‘musical’ feel to them.

[30:00] Homework this week: Go forth and talk to people. Ask them about their story, especially people older than you.

[31:45] Pay attention to stories that really grip you, and then study them.

]]>People have a hard time telling their own story, they might think it’s not interesting or worth anybody’s time, but they’re wrong! Everybody’s story is unique and interesting. If you were to think carefully, who else in your life would be able to tell your story? Don’t be afraid to share your story and refine it as you go. Good stories have rhythm and a ‘musical’ feel to them.

Key Takeaways:

[2:15] If anyone wants to send Vicky and Joe a bottle of gin, please do!

[4:45] If you ever decide to go on holiday to Costa Rica, go for at least two weeks, especially if you’re in the UK. It’s a LONG flight.

[8:25] Also, another Costa Rican lesson: Get a 4x4 car. It is a must because the roads are awful.

[9:50] This week, Vicky will be talking about storytelling!

[10:40] Does anybody in your life know you well enough to tell your story?

[16:55] The first book that had a profound effect on Vicky was To Kill a Mockingbird.

[22:35] How can you tell your story (in an interesting way)?

[28:00] Good stories have rhythm and a ‘musical’ feel to them.

[30:00] Homework this week: Go forth and talk to people. Ask them about their story, especially people older than you.

[31:45] Pay attention to stories that really grip you, and then study them.

]]>34:24nofullEP100: There's No Business Like Show BusinessFri, 10 Nov 2017 13:55:34 +0000Welcome to the 100th episode of the podcast! Thank you so much for listening and supporting the show. This week’s episode focuses on how to entertain your customer, not just feed them boring information. People these days are overwhelmed with information, which means the best way you can stand out is by putting on a show for them!

Key Takeaways:

[1:25] Happy 100th podcast birthday!

[3:30] How can you grab someone’s attention in this busy, busy world?

[6:45] Customers want to be entertained.

[9:00] You need to excite people as well as inform people!

[10:15] Vicky wants to be a drag queen. Wait! She has an explanation.

[11:10] There’s too much of everything in the world. People are overwhelmed with information!

[14:15] Vicky would write her daily emails to literally nobody. It was just Joe and her mom subscribed to her list, but she kept at it.

[17:55] Take a look at some of the shows that are really popular right now.

[18:10] How can you make your brand marketing funny, sad, or exciting?

[20:45] Darren Ross turns up at trade shows dressed as a superhero. He does well because trade shows are boring!

[23:25] So, what can you do to put on a show for your business?

[25:50] Eye contact works! You need to use it much more while you’re on stage.

[28:00] Take your next marketing piece and entertain your customer. Create a show specifically designed for your audience, and make them feel something.

[28:45] Are you struggling to find ideas on how to entertain your audience? Well, Vicky is really good at coming up with ideas like this! You can go to Borrow My Brain if you need some help!

]]>Welcome to the 100th episode of the podcast! Thank you so much for listening and supporting the show. This week’s episode focuses on how to entertain your customer, not just feed them boring information. People these days are overwhelmed with information, which means the best way you can stand out is by putting on a show for them!

Key Takeaways:

[1:25] Happy 100th podcast birthday!

[3:30] How can you grab someone’s attention in this busy, busy world?

[6:45] Customers want to be entertained.

[9:00] You need to excite people as well as inform people!

[10:15] Vicky wants to be a drag queen. Wait! She has an explanation.

[11:10] There’s too much of everything in the world. People are overwhelmed with information!

[14:15] Vicky would write her daily emails to literally nobody. It was just Joe and her mom subscribed to her list, but she kept at it.

[17:55] Take a look at some of the shows that are really popular right now.

[18:10] How can you make your brand marketing funny, sad, or exciting?

[20:45] Darren Ross turns up at trade shows dressed as a superhero. He does well because trade shows are boring!

[23:25] So, what can you do to put on a show for your business?

[25:50] Eye contact works! You need to use it much more while you’re on stage.

[28:00] Take your next marketing piece and entertain your customer. Create a show specifically designed for your audience, and make them feel something.

[28:45] Are you struggling to find ideas on how to entertain your audience? Well, Vicky is really good at coming up with ideas like this! You can go to Borrow My Brain if you need some help!

]]>31:49nofullEP099: How to Be the Steve McQueen of Your IndustryFri, 03 Nov 2017 13:17:47 +0000It’s no secret Steve McQueen was a chauvinist, a very cocky asshat, and even a huge diva. He was such a pain to work with, so why, and how, did he get so famous to the point where everyone just tolerated him? For all of Steve McQueen’s faults, he knew how to do one thing correctly, which was live by his own rules. Let’s find out how you can use this skillset to be the top dog in your industry.

Side note: Please do not be the chauvinist of your industry. That wouldn’t be good.

Key Takeaways:

[0:50] As you can see, dear podcast listeners, Joe and Vicky are sitting next to a fire place!

[3:00] For those who are watching video, do you think video destroys Joe’s ‘charm’?

[5:35] Let’s talk about Steve McQueen. He was a very charismatic man.

[8:35] However, Steve was a known adulterer, having slept with most of his leading ladies, and he was married three times.

[9:40] How did Steve get to be so famous where he could behave like such an ass on set?

[11:45] You know who else was a pain in the ass? Marlon Brando.

[13:20] How did Marlon Brando make so much money ($50m of today’s money) when he never even bothered to learn his lines?! In the Godfather, he also refused to wear trousers throughout the entire movie!!! HOW!!!

[17:15] If you’re good at what you do, you can make your own rules and no one can do anything about it except obey.

[20:20] Really think about what kinds of things you’ll put up with and what kinds of things are acceptable to you.

[22:55] Tune in next week for the big 100th episode!

[23:35] Also, please join Vicky’s new book club. It may or may not work depending on when you see this.

]]>It’s no secret Steve McQueen was a chauvinist, a very cocky asshat, and even a huge diva. He was such a pain to work with, so why, and how, did he get so famous to the point where everyone just tolerated him? For all of Steve McQueen’s faults, he knew how to do one thing correctly, which was live by his own rules. Let’s find out how you can use this skillset to be the top dog in your industry.

Side note: Please do not be the chauvinist of your industry. That wouldn’t be good.

Key Takeaways:

[0:50] As you can see, dear podcast listeners, Joe and Vicky are sitting next to a fire place!

[3:00] For those who are watching video, do you think video destroys Joe’s ‘charm’?

[5:35] Let’s talk about Steve McQueen. He was a very charismatic man.

[8:35] However, Steve was a known adulterer, having slept with most of his leading ladies, and he was married three times.

[9:40] How did Steve get to be so famous where he could behave like such an ass on set?

[11:45] You know who else was a pain in the ass? Marlon Brando.

[13:20] How did Marlon Brando make so much money ($50m of today’s money) when he never even bothered to learn his lines?! In the Godfather, he also refused to wear trousers throughout the entire movie!!! HOW!!!

[17:15] If you’re good at what you do, you can make your own rules and no one can do anything about it except obey.

[20:20] Really think about what kinds of things you’ll put up with and what kinds of things are acceptable to you.

[22:55] Tune in next week for the big 100th episode!

[23:35] Also, please join Vicky’s new book club. It may or may not work depending on when you see this.

]]>25:33nofullEP098: How To Seduce A Journalist with Jamie VeitchFri, 27 Oct 2017 14:44:26 +0000Vicky interviews Jamie Veitch, the Owner of Jamie Veitch Consulting and a PR expert. Today, Jamie discusses ways you can approach a journalist and have them quote or feature you in one of their articles. Getting featured in publications not only helps you build credibility in the work you do, but it also helps you build relevant SEO links to your website! Want to know how to seduce a journalist? Then you don’t want to miss out on this episode.

Key Takeaways:

[1:00] What does Jamie do?

[1:40] How did Jamie get started in this line of work?

[4:45] Why are we getting fake news in the media? Don’t we have journalists to discredit it?

[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can’t.

[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?

[11:15] Why is PR massively underused by small businesses?

[13:00] Despite the media’s many faults, we still trust the media.

[15:15] How should you approach the media?

[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?

]]>Vicky interviews Jamie Veitch, the Owner of Jamie Veitch Consulting and a PR expert. Today, Jamie discusses ways you can approach a journalist and have them quote or feature you in one of their articles. Getting featured in publications not only helps you build credibility in the work you do, but it also helps you build relevant SEO links to your website! Want to know how to seduce a journalist? Then you don’t want to miss out on this episode.

Key Takeaways:

[1:00] What does Jamie do?

[1:40] How did Jamie get started in this line of work?

[4:45] Why are we getting fake news in the media? Don’t we have journalists to discredit it?

[6:45] Can people distinguish between fake news, real news, Google ads, and organic searches? People think they can, but tests show that people actually can’t.

[9:15] What kind of pressures is the average journalist under right now? How can we work with them and make their lives easier?

[11:15] Why is PR massively underused by small businesses?

[13:00] Despite the media’s many faults, we still trust the media.

[15:15] How should you approach the media?

[23:50] What are some of the best ways to approach and build long-lasting relationships with a journalist?

]]>32:45nofullEP097: How to Never Run out of Things to SayFri, 20 Oct 2017 17:35:59 +0000Vicky and Joe discuss the different ways you can -stop- running out of things to say. Writer’s block doesn’t really exist; what exists is your lack of stimulation. Get your brain going by asking what your target audience is struggling with, consume podcasts, read books, and just keep improving yourself. When you have access to new and different things, you will be inspired to share and create new content.

Key Takeaways:

[2:20] Vicky is showing off her new leggings! You can’t see, but you can imagine.

[5:35] By the way, inner circle members now get access to video! You actually visually see Vicky’s neato leggings.

[6:25] This week, we’re talking about how to always have something to say.

[8:20] Ask your target market how their lives are going!

[10:00] Listen to how your ideal audience talks and use those same words in your copy!

[11:10] You can always write about current events!

[14:00] You can get ideas by listening to podcasts!

[15:40] Mini how-to guides help people and get people through your door.

[27:15] Quick recap: Be interesting, read new things, learn new things, and create how-to guides to help your audience and their pain points.

[28:35] Next week, Vicky will have a guest on the show! Get ready for that!

]]>Vicky and Joe discuss the different ways you can -stop- running out of things to say. Writer’s block doesn’t really exist; what exists is your lack of stimulation. Get your brain going by asking what your target audience is struggling with, consume podcasts, read books, and just keep improving yourself. When you have access to new and different things, you will be inspired to share and create new content.

Key Takeaways:

[2:20] Vicky is showing off her new leggings! You can’t see, but you can imagine.

[5:35] By the way, inner circle members now get access to video! You actually visually see Vicky’s neato leggings.

[6:25] This week, we’re talking about how to always have something to say.

[8:20] Ask your target market how their lives are going!

[10:00] Listen to how your ideal audience talks and use those same words in your copy!

[11:10] You can always write about current events!

[14:00] You can get ideas by listening to podcasts!

[15:40] Mini how-to guides help people and get people through your door.

[27:15] Quick recap: Be interesting, read new things, learn new things, and create how-to guides to help your audience and their pain points.

[28:35] Next week, Vicky will have a guest on the show! Get ready for that!

]]>32:35nofullEP096: Why You Can't Get StartedFri, 13 Oct 2017 12:22:53 +0000Vicky is feeling a bit overwhelmed over her web integration systems. It’s been on her to-do list for months, but what does she do instead? Laundry, cleaning the house, caring for the chickens. Why does she do this? Why can’t she just get started? She has a very common problem and that’s due to the fact that she doesn’t know where to start! Today’s show discusses what you can learn from Vicky’s procrastination and can’t-get-started mistakes.

Key Takeaways:

[1:10] Joe has been running around like an idiot trying to get his passport.

[4:40] Do you ever struggle to start something?

[10:35] Joe is suffering a similar problem in his work right now.

[17:00] Are you good with system integrations? SERIOUSLY get in touch with Vicky because she needs help. It is eating up her time, money, and brain space because she’s procrastinating it.

[19:00] What’s the moral of the story? If you’re struggling to start something, really look as to why you’re procrastinating on it.

[21:25] If you know why you need to do it, but still don’t, maybe you should outsource it.

[23:25] By the way, are you interested in joining a market workshop? Vicky is hosting an event Oct 27-28!

]]>Vicky is feeling a bit overwhelmed over her web integration systems. It’s been on her to-do list for months, but what does she do instead? Laundry, cleaning the house, caring for the chickens. Why does she do this? Why can’t she just get started? She has a very common problem and that’s due to the fact that she doesn’t know where to start! Today’s show discusses what you can learn from Vicky’s procrastination and can’t-get-started mistakes.

Key Takeaways:

[1:10] Joe has been running around like an idiot trying to get his passport.

[4:40] Do you ever struggle to start something?

[10:35] Joe is suffering a similar problem in his work right now.

[17:00] Are you good with system integrations? SERIOUSLY get in touch with Vicky because she needs help. It is eating up her time, money, and brain space because she’s procrastinating it.

[19:00] What’s the moral of the story? If you’re struggling to start something, really look as to why you’re procrastinating on it.

[21:25] If you know why you need to do it, but still don’t, maybe you should outsource it.

[23:25] By the way, are you interested in joining a market workshop? Vicky is hosting an event Oct 27-28!

]]>27:02nofullEP095: Look at the Toilet Rolls!Fri, 06 Oct 2017 15:52:14 +0000Vicky spends extra money on toilet rolls, and she has to wait for them to be shipped. Why on earth does she do this when she can just go to the supermarket and get them off the shelf? It’s all solely due to this toilet roll brand’s purpose and marketing. Here are some tips every business owner can learn from on how to charge more for an everyday product that people can get behind and support.

Key Takeaways:

[1:20] Vicky and Joe have just got back from their holiday!

[4:00] Today’s episode is about….toilet rolls?

[4:40] Aren’t there really only two types of toilet rolls? Acceptable and unacceptable?

[7:35] Why is Vicky so excited about these toilet rolls?

[9:40] Has anybody out there used bamboo toilet paper before? Let us know!

[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.

[10:00] 900 children under the age of five die every day from diarrhea-related diseases.

[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!

[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!

[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding? [26:00] What makes you stand out?

]]>Vicky spends extra money on toilet rolls, and she has to wait for them to be shipped. Why on earth does she do this when she can just go to the supermarket and get them off the shelf? It’s all solely due to this toilet roll brand’s purpose and marketing. Here are some tips every business owner can learn from on how to charge more for an everyday product that people can get behind and support.

Key Takeaways:

[1:20] Vicky and Joe have just got back from their holiday!

[4:00] Today’s episode is about….toilet rolls?

[4:40] Aren’t there really only two types of toilet rolls? Acceptable and unacceptable?

[7:35] Why is Vicky so excited about these toilet rolls?

[9:40] Has anybody out there used bamboo toilet paper before? Let us know!

[9:45] Vicky reads the mission statement from Who Gives A Crap toilet rolls.

[10:00] 900 children under the age of five die every day from diarrhea-related diseases.

[12:00] This company gives 50% of all of their profits to help build toilets and improve sanitation all over the world. THIS is why Vicky pays more money for her toilet rolls!

[16:25] The Who Gives A Crap copy, especially on their website, is also hilarious!

[21:40] What are some of the key takeaways business owners can get from Who Gives A Crap branding? [26:00] What makes you stand out?

]]>32:34nofullEP094: Tips and Tricks for Growing an Online Business with Daisy Luther Fri, 29 Sep 2017 18:12:31 +0000Daisy Luther is a blogger and the website owner of The Organic Prepper. Daisy has used different strategies to grow her online blog to where it makes a nice income for herself each month. During her first year of being in business, she was able to make around $1,000 a month. How did she do it? Find out on this week’s episode!

Key Takeaways:

[1:10] Who is Daisy and what does she do?

[2:45] When you find yourself broke, what kinds of things can you do to survive?

[5:35] How many hours a week does Daisy work on her business?

[6:25] How did Daisy first start her business?

[10:05] Consistency is so important and it is what makes you money. You have to be very consistent when it comes to building traffic for your website.

[10:25] Daisy writes between 5-6 days a week.

[11:45] After being in business for a year, Daisy was able to make $1,000 a month on her blog. It was challenging.

[12:55] Daisy wrote a book after her first year of being business compiling her best blog posts into one place. She was able to generate between $500-600 a month from it.

[13:10] Since then, Daisy has written a total of 3 books and it has provided her with a steady source of additional income.

[13:45] Don’t turn your nose up at Amazon affiliates, Daisy says. They only pay 4%, but the money can add up.

[14:10] With that being said, you don’t want to rely too heavily on one source of income. You have to be well-diversified.

[14:35] Daisy is a part of an ad network called AdThrive and it generates about 40% of Daisy’s income.

[16:45] How does Daisy use social media to grow her business?

[18:50] Why has Pinterest been good to Daisy?

[19:55] What does Daisy’s business look like today?

[23:10] What are Daisy’s three books about?

[25:10] If AdThrive died tomorrow, Daisy would still be able to make a living because she has diversified into other areas.

[25:45] Before Amazon changed their policies, Daisy was making around $7,000 a month.

]]>Daisy Luther is a blogger and the website owner of The Organic Prepper. Daisy has used different strategies to grow her online blog to where it makes a nice income for herself each month. During her first year of being in business, she was able to make around $1,000 a month. How did she do it? Find out on this week’s episode!

Key Takeaways:

[1:10] Who is Daisy and what does she do?

[2:45] When you find yourself broke, what kinds of things can you do to survive?

[5:35] How many hours a week does Daisy work on her business?

[6:25] How did Daisy first start her business?

[10:05] Consistency is so important and it is what makes you money. You have to be very consistent when it comes to building traffic for your website.

[10:25] Daisy writes between 5-6 days a week.

[11:45] After being in business for a year, Daisy was able to make $1,000 a month on her blog. It was challenging.

[12:55] Daisy wrote a book after her first year of being business compiling her best blog posts into one place. She was able to generate between $500-600 a month from it.

[13:10] Since then, Daisy has written a total of 3 books and it has provided her with a steady source of additional income.

[13:45] Don’t turn your nose up at Amazon affiliates, Daisy says. They only pay 4%, but the money can add up.

[14:10] With that being said, you don’t want to rely too heavily on one source of income. You have to be well-diversified.

[14:35] Daisy is a part of an ad network called AdThrive and it generates about 40% of Daisy’s income.

[16:45] How does Daisy use social media to grow her business?

[18:50] Why has Pinterest been good to Daisy?

[19:55] What does Daisy’s business look like today?

[23:10] What are Daisy’s three books about?

[25:10] If AdThrive died tomorrow, Daisy would still be able to make a living because she has diversified into other areas.

[25:45] Before Amazon changed their policies, Daisy was making around $7,000 a month.

]]>29:37nofullEP093: Rerun of EP08: Why You Need to Change Your Perspective on Time Fri, 22 Sep 2017 16:26:26 +0000This episode is a rerun show from back in 2016! Join Vicky in the very early stages of her podcast (episode 8) as she discusses time and productivity with her husband, Joe. Remember, everyone has the same amount of hours, minutes, and seconds in one day, so we have to make the most of it. You are entitled to your time!

Key Takeaways:

[2:00] You don't have time? This is an EXCUSE!

[6:15] Be honest, you do have time.

[6:45] You're better off just saying no instead of 'I don't have time'.

[10:45] Don't have time to do marketing? Do you mean you're just a little overwhelmed?

[11:45] Marketing is important.

[12:25] It can be a frustrating circle for a freelancer.

[14:00] You can't spend all of your time working; you need to eat, sleep, and spend time with your family.

[14:35] You owe it to yourself and your family to make time for marketing.

[14:55] Remember, not everything that happens to you is your fault.

[15:20] The little failures are the useful ones.

[17:55] Don't feel bad about not being productive. However, you do need to take responsibility for it.

[18:10] It sounds simple, but make a list of your tasks.

[20:45] Categorize your tasks as either important, urgent, or not important.

[22:15] Outsource as much stuff as you can.

[23:25] Contact Vicky if you need a VA.

[24:05] You can't outsource everything right away, so just pick something small. [25:40] Buy Vicky's book if you haven't already, and do the exercise in chapter three. [26:20] You're entitled to your time.

]]>This episode is a rerun show from back in 2016! Join Vicky in the very early stages of her podcast (episode 8) as she discusses time and productivity with her husband, Joe. Remember, everyone has the same amount of hours, minutes, and seconds in one day, so we have to make the most of it. You are entitled to your time!

Key Takeaways:

[2:00] You don't have time? This is an EXCUSE!

[6:15] Be honest, you do have time.

[6:45] You're better off just saying no instead of 'I don't have time'.

[10:45] Don't have time to do marketing? Do you mean you're just a little overwhelmed?

[11:45] Marketing is important.

[12:25] It can be a frustrating circle for a freelancer.

[14:00] You can't spend all of your time working; you need to eat, sleep, and spend time with your family.

[14:35] You owe it to yourself and your family to make time for marketing.

[14:55] Remember, not everything that happens to you is your fault.

[15:20] The little failures are the useful ones.

[17:55] Don't feel bad about not being productive. However, you do need to take responsibility for it.

[18:10] It sounds simple, but make a list of your tasks.

[20:45] Categorize your tasks as either important, urgent, or not important.

[22:15] Outsource as much stuff as you can.

[23:25] Contact Vicky if you need a VA.

[24:05] You can't outsource everything right away, so just pick something small. [25:40] Buy Vicky's book if you haven't already, and do the exercise in chapter three. [26:20] You're entitled to your time.

]]>30:02nofullEP092: Go All In Or Go HomeFri, 15 Sep 2017 14:49:53 +0000Vicky discusses why you have to stop dabbling in your business! It is so frustrating seeing people just do things half-assed. The truth is, you’re never going to get anywhere if you keep chasing shiny object after shiny object. Vicky recommends that you start with the end goal in mind and work backwards from there. It will help you keep focus and you’ll have an easier time figuring out where you should be spending your money.

Key Takeaways:

[1:00] Joe is grumpy because he’s about to go on holiday and he still has a lot to do.

[1:45] But first! A quick update about the chickens.

[4:50] What’s today’s topic about?

[5:30] Vicky explains why she doesn’t like Gary V.

[8:00] Vicky can always tell the difference between a hobby business vs. a real business.

[14:00] Don’t dabble. You will waste money.

[15:25] Dabbling in marketing is just not going to work for you.

[17:25] Start with a clear end goal and then work backwards from there.

[19:30] How do you know if you’re dabbling?

[23:40] Remember, you don’t emerge from a business 100% ready to go. It takes time.

[24:00] Set a goal you’d like to achieve in your life and focus on it.

[24:55] Tune in next week! Vicky and Joe will be discussing how to come up with unique content for your business.

]]>Vicky discusses why you have to stop dabbling in your business! It is so frustrating seeing people just do things half-assed. The truth is, you’re never going to get anywhere if you keep chasing shiny object after shiny object. Vicky recommends that you start with the end goal in mind and work backwards from there. It will help you keep focus and you’ll have an easier time figuring out where you should be spending your money.

Key Takeaways:

[1:00] Joe is grumpy because he’s about to go on holiday and he still has a lot to do.

[1:45] But first! A quick update about the chickens.

[4:50] What’s today’s topic about?

[5:30] Vicky explains why she doesn’t like Gary V.

[8:00] Vicky can always tell the difference between a hobby business vs. a real business.

[14:00] Don’t dabble. You will waste money.

[15:25] Dabbling in marketing is just not going to work for you.

[17:25] Start with a clear end goal and then work backwards from there.

[19:30] How do you know if you’re dabbling?

[23:40] Remember, you don’t emerge from a business 100% ready to go. It takes time.

[24:00] Set a goal you’d like to achieve in your life and focus on it.

[24:55] Tune in next week! Vicky and Joe will be discussing how to come up with unique content for your business.

]]>28:23nofullEP091: How to 'DO' Social Media without Being ObnoxiousFri, 08 Sep 2017 16:00:08 +0000This week, Vicky interviews Todd Todd, yes, that is his real name! Todd is an expert in social media and helps teach small businesses how to properly and effectively leverage social media without being, as Vicky puts it, a douche canoe. Todd outlines the top three mistakes people make on social media and what they can do to get their end result without being obnoxious!

Key Takeaways:

[2:25] Who is Todd and what does he do?

[3:15] What’s happening right now in social media that is pissing Todd off?

[6:25] What are some of the top three common mistakes people make in social media?

[12:25] What tips does Todd have on using social media effectively without being obnoxious?

[16:40] Surprisingly, what gets quite a bit of engagement is the silly things that make you human!

[17:15] Todd shares a story of how he pissed a bunch of people off on LinkedIn.

[21:35] People are overwhelmed by content.

[26:30] Serious question: Why do people get unsolicited dick pics on social media?

]]>This week, Vicky interviews Todd Todd, yes, that is his real name! Todd is an expert in social media and helps teach small businesses how to properly and effectively leverage social media without being, as Vicky puts it, a douche canoe. Todd outlines the top three mistakes people make on social media and what they can do to get their end result without being obnoxious!

Key Takeaways:

[2:25] Who is Todd and what does he do?

[3:15] What’s happening right now in social media that is pissing Todd off?

[6:25] What are some of the top three common mistakes people make in social media?

[12:25] What tips does Todd have on using social media effectively without being obnoxious?

[16:40] Surprisingly, what gets quite a bit of engagement is the silly things that make you human!

[17:15] Todd shares a story of how he pissed a bunch of people off on LinkedIn.

[21:35] People are overwhelmed by content.

[26:30] Serious question: Why do people get unsolicited dick pics on social media?

]]>31:45nofullEP090: Go Deep And Stay LongerFri, 01 Sep 2017 13:48:20 +0000Vicky sits down with Joe to talk about ‘deep work’ and why it’s important to keep a clear head in order for you to do your best work. Distractions can be serious killers to your productivity, and this is something Vicky personally struggles a lot with. However, Vicky has found a couple of great tips and techniques that help her stay focused and not get so stressed out!

Key Takeaways:

[3:20] What does Vicky mean by doing ‘deep work’?

[5:10] Think you can multitask effectively? Studies show you can’t!

[11:00] Vicky really struggles with ‘getting into the zone’ and not getting distracted. How does Joe manage this at his work?

[15:20] Do not check your email first thing in the morning.

[17:35] Do not train people to reach you at all hours of the night. Set boundaries!

[22:00] Use the Pomodoro Technique to help yourself get more shit done!

[25:40] Get yourself a hobby. Seriously.

[31:10] Tune in next week to hear Vicky and Joe talk about why being half-assed won’t get you anywhere!

]]>Vicky sits down with Joe to talk about ‘deep work’ and why it’s important to keep a clear head in order for you to do your best work. Distractions can be serious killers to your productivity, and this is something Vicky personally struggles a lot with. However, Vicky has found a couple of great tips and techniques that help her stay focused and not get so stressed out!

Key Takeaways:

[3:20] What does Vicky mean by doing ‘deep work’?

[5:10] Think you can multitask effectively? Studies show you can’t!

[11:00] Vicky really struggles with ‘getting into the zone’ and not getting distracted. How does Joe manage this at his work?

[15:20] Do not check your email first thing in the morning.

[17:35] Do not train people to reach you at all hours of the night. Set boundaries!

[22:00] Use the Pomodoro Technique to help yourself get more shit done!

[25:40] Get yourself a hobby. Seriously.

[31:10] Tune in next week to hear Vicky and Joe talk about why being half-assed won’t get you anywhere!

]]>33:08nofullEP089: What You Need to Know about Writing Headlines with Mark SilvaFri, 25 Aug 2017 13:33:14 +0000Vicky invites Mark Silva, headline writer extraordinaire, to the show. Mark discusses what some of the key elements of a good headline are and how you can incorporate good headline writing into your articles. Headlines are not meant to be complex. They’re meant to be engaging and to grab the audience's attention. If you’re trying to be too witty in a headline, it can actually backfire on you!

Key Takeaways:

[1:15] Who is Mark Silva?

[2:15] Why does Mark enjoy writing headlines?

[3:45] You always want to think about the reader when writing articles.

[6:25] What is the most important job of a headline?

[8:50] What are the elements of a good headline?

[11:50] More often than not, the first headline that you come up with will be your best one.

[13:35] What kind of mistakes do writers tend to make in their articles?

[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.

[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.

[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.

]]>Vicky invites Mark Silva, headline writer extraordinaire, to the show. Mark discusses what some of the key elements of a good headline are and how you can incorporate good headline writing into your articles. Headlines are not meant to be complex. They’re meant to be engaging and to grab the audience's attention. If you’re trying to be too witty in a headline, it can actually backfire on you!

Key Takeaways:

[1:15] Who is Mark Silva?

[2:15] Why does Mark enjoy writing headlines?

[3:45] You always want to think about the reader when writing articles.

[6:25] What is the most important job of a headline?

[8:50] What are the elements of a good headline?

[11:50] More often than not, the first headline that you come up with will be your best one.

[13:35] What kind of mistakes do writers tend to make in their articles?

[19:15] Try to write headlines that can be read in two ways, not just one. Mark explains a bit further as to what he means.

[23:00] Go out and buy a newspaper and study the headlines. Your local newspaper is always an excellent resource.

[25:25] Mark offers some advice on how you can leverage current trends and be featured in the newspaper.

]]>30:34nofullEP088: One Day Will Never, Ever ComeFri, 18 Aug 2017 12:58:39 +0000Vicky and Joe sit down with their cold beer and talk about work-life balance. Long gone are the days where Vicky is stressed and overworked, right? Well, not quite. Vicky admits on the podcast that it’s difficult for her to take a step back and try and not do ‘all the things’. Her Monday to-do lists are often a mile long and there’s only so much one can do in a day. So, how does she get work done vs. live the life that she wants? Find out on this week’s episode.

Key Takeaways:

[1:45] There is no such thing as ‘one day’ – the only day that exists is today.

[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.

[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.

[6:45] Vicky has so many things to do, and sometimes, it stresses her out.

[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn’t feel overwhelmed.

[11:00] With all that being said, we so often hear people having that ‘hustle’ and being on ‘Team No Sleep’, but this mentality is toxic, and frankly, not healthy.

[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.

[16:40] ‘Being an entrepreneur’ was never an option for Vicky when she was growing up, and she’s seeing the same thing happen with today’s youth.

[20:35] When things don’t go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.

[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?

[29:40] Don’t build the business first, and then build your life. Build your life first, have the life you want first!

]]>Vicky and Joe sit down with their cold beer and talk about work-life balance. Long gone are the days where Vicky is stressed and overworked, right? Well, not quite. Vicky admits on the podcast that it’s difficult for her to take a step back and try and not do ‘all the things’. Her Monday to-do lists are often a mile long and there’s only so much one can do in a day. So, how does she get work done vs. live the life that she wants? Find out on this week’s episode.

Key Takeaways:

[1:45] There is no such thing as ‘one day’ – the only day that exists is today.

[4:00] How does Vicky manage to do so much work? Answer: No sleep, cocaine, and sugar.

[5:35] This podcast episode has been inspired by a podcast episode Vicky heard on The Copywriter Club podcast.

[6:45] Vicky has so many things to do, and sometimes, it stresses her out.

[9:00] Vicky is doing a bit of a workload restructuring right now so she doesn’t feel overwhelmed.

[11:00] With all that being said, we so often hear people having that ‘hustle’ and being on ‘Team No Sleep’, but this mentality is toxic, and frankly, not healthy.

[13:30] We spend 18 years of our lives, sometimes more, being trained on how to be an employee.

[16:40] ‘Being an entrepreneur’ was never an option for Vicky when she was growing up, and she’s seeing the same thing happen with today’s youth.

[20:35] When things don’t go well, we end up working harder. Sometimes, we need to take a step back and not work harder, but work on the things that will give us results.

[24:30] So, take a step back and think about the bigger picture. What do you want your life to look like?

[29:40] Don’t build the business first, and then build your life. Build your life first, have the life you want first!

]]>32:48nofullEP087: Lost in the Sales ProcessFri, 11 Aug 2017 14:02:29 +0000Vicky and Joe continue last week’s discussion about being very, very clear with your customers. Are you losing customers during the sales journey, and you’re not sure why? Vicky offers some suggestions and solutions on how you can make that stop right now!

Key Takeaways:

[1:30] How’s Ms. Pickles, the chicken, doing?

[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!

[7:00] Quick question, do you remember what it was like when you first started university?

[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.

[11:00] Why are you losing people during the sales journey? You need to find out why!

[15:45] How does Vicky structure her sales pages?

[18:00] Make everything on your sales page very, very clear.

[22:35] If you want, you can offer a guarantee - it increases buyer confidence.

[23:10] Joe offers a quick recap.

[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.

[27:00] Tune into next week’s podcast! It’ll be about why business doesn’t always have to be about hustling.

]]>Vicky and Joe continue last week’s discussion about being very, very clear with your customers. Are you losing customers during the sales journey, and you’re not sure why? Vicky offers some suggestions and solutions on how you can make that stop right now!

Key Takeaways:

[1:30] How’s Ms. Pickles, the chicken, doing?

[4:15] Vicky and Joe will be continuing their conversation from last week about needing to ask for what you want!

[7:00] Quick question, do you remember what it was like when you first started university?

[8:30] On an episode of Hidden Brain, they spoke about how a high percentage of university students disappear during the summer holiday.

[11:00] Why are you losing people during the sales journey? You need to find out why!

[15:45] How does Vicky structure her sales pages?

[18:00] Make everything on your sales page very, very clear.

[22:35] If you want, you can offer a guarantee - it increases buyer confidence.

[23:10] Joe offers a quick recap.

[25:10] How can you make your call to action more obvious to your customers? How can you make your customer safe and valued? These are questions you need to be asking yourself.

[27:00] Tune into next week’s podcast! It’ll be about why business doesn’t always have to be about hustling.

]]>29:07nofullEP086: Why Is Nobody Clicking Your Buttons?Fri, 04 Aug 2017 13:40:07 +0000Vicky and Joe discuss why people simply aren’t buying from you. In fact, Vicky lists some of the main reasons why people will choose to move on or ignore you when they come to your website. Avoid these mistakes at all costs and really reevaluate your website to help boost those conversion rates!

Key Takeaways:

[0:50] FYI. Joe can’t read.

[1:10] Ms. Pickles (one of Vicky’s hens) is officially traumatized .

[4:15] The lesson learned here? Don’t try to lay a bigger egg than what your butt can cope with.

[8:35] We tend to be very bad at asking for what we want. And when you don’t ask, you don’t get what you need.

[10:55] So, why aren’t people buying from you? It’s because you haven’t asked!

[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!

]]>Vicky and Joe discuss why people simply aren’t buying from you. In fact, Vicky lists some of the main reasons why people will choose to move on or ignore you when they come to your website. Avoid these mistakes at all costs and really reevaluate your website to help boost those conversion rates!

Key Takeaways:

[0:50] FYI. Joe can’t read.

[1:10] Ms. Pickles (one of Vicky’s hens) is officially traumatized .

[4:15] The lesson learned here? Don’t try to lay a bigger egg than what your butt can cope with.

[8:35] We tend to be very bad at asking for what we want. And when you don’t ask, you don’t get what you need.

[10:55] So, why aren’t people buying from you? It’s because you haven’t asked!

[16:35] You have to help people get to where you want them and in order to do that you have to tell them what to do!

]]>25:24nofullEP085: Burrowing into Business Brains with Stefanie ArroyoFri, 28 Jul 2017 12:19:03 +0000Vicky invites Stefanie Arroyo on to the show. She is a copywriter and a brand messaging strategist. On today’s show, Stefanie discusses the benefits of the Myers -Briggs Type Indicator (MBTI) tests and why you should know what your personality type is, as well as the personality type of your ideal customer. If you don’t know your customer, then you cannot market to them!

Key Takeaways:

[1:40] Stefanie created some drama on Facebook about crappy engagement.

[4:10] At the end of the day, engagement is not just about likes and comments.

[5:05] Who is Stefanie?

[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.

[8:40] Stefanie helps her clients really get into their ideal customer’s shoes.

]]>Vicky invites Stefanie Arroyo on to the show. She is a copywriter and a brand messaging strategist. On today’s show, Stefanie discusses the benefits of the Myers -Briggs Type Indicator (MBTI) tests and why you should know what your personality type is, as well as the personality type of your ideal customer. If you don’t know your customer, then you cannot market to them!

Key Takeaways:

[1:40] Stefanie created some drama on Facebook about crappy engagement.

[4:10] At the end of the day, engagement is not just about likes and comments.

[5:05] Who is Stefanie?

[5:55] Stefanie has her own Facebook group. However, she changed the Facebook group name and several people left because of it.

[8:40] Stefanie helps her clients really get into their ideal customer’s shoes.

]]>25:52nofullEP084: 13 Bits of Shitty Advice You Should IgnoreFri, 21 Jul 2017 12:53:00 +0000Vicky and Joe discuss all the shitty advice that’s going around that you absolutely must ignore. Vicky has come up with a list of 13 things that are so common, people believe them to be true! In reality, these phrases are damaging to you and your business. Vicky hopes you can see through these shitty pieces of advice and find the real people who can truly help you succeed.

Key Takeaways:

[0:50] Joe is sick :(.

[1:25] Today’s topic is about shitty advice.

[2:10] You have to hustle 24/7!!!

[3:30] Hustle is necessary, but it should not be done 24/7.

[5:35] People telling newbies to say yes to everything. Here’s a hint: Don’t.

[6:45] “Follow your passion and money will follow.” This is just shitty advice.

[8:45] ‘Heartpreneurs’ - how is this a thing? The title makes Vicky want to vomit.

]]>Vicky and Joe discuss all the shitty advice that’s going around that you absolutely must ignore. Vicky has come up with a list of 13 things that are so common, people believe them to be true! In reality, these phrases are damaging to you and your business. Vicky hopes you can see through these shitty pieces of advice and find the real people who can truly help you succeed.

Key Takeaways:

[0:50] Joe is sick :(.

[1:25] Today’s topic is about shitty advice.

[2:10] You have to hustle 24/7!!!

[3:30] Hustle is necessary, but it should not be done 24/7.

[5:35] People telling newbies to say yes to everything. Here’s a hint: Don’t.

[6:45] “Follow your passion and money will follow.” This is just shitty advice.

[8:45] ‘Heartpreneurs’ - how is this a thing? The title makes Vicky want to vomit.

]]>32:49yesEP083: Resistance is Futile: Be More BorgFri, 14 Jul 2017 12:58:28 +0000Vicky and Joe discuss why you should be more like Star Trek’s Borg race. Yes, the Borg is evil and wants to enslave all humans, but that’s besides the point. The Borg has some fantastic lessons that every business owner can learn from. Are you currently experiencing some resistance from within yourself? Well, all you have to do is look to the Borg for answers.

Key Takeaways:

[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!

[2:15] Question to the listeners: Do you make excuses?

[3:00] People will always find a reason why they can’t do something.

[5:20] According to the Borg, resistance is futile.

[6:00] Another thing, the Borg don’t do the same thing over and over again. They adapt, and quickly.

[8:15] Sometimes you experience strong resistance within yourself, but you don’t even know why, or what, is stopping you.

[10:20] So, what are some of the core reasons why resistance occurs?

[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.

[17:10] The most important thing you can do is learn from other people.

[20:15] Vicky breaks down her process of how she gets big daunting tasks done.

[25:00] If you’re serious about getting stuff done, you need a deadline.

]]>Vicky and Joe discuss why you should be more like Star Trek’s Borg race. Yes, the Borg is evil and wants to enslave all humans, but that’s besides the point. The Borg has some fantastic lessons that every business owner can learn from. Are you currently experiencing some resistance from within yourself? Well, all you have to do is look to the Borg for answers.

Key Takeaways:

[1:30] Joe looks like a tomato right now. Why did he not wear sunscreen?!

[2:15] Question to the listeners: Do you make excuses?

[3:00] People will always find a reason why they can’t do something.

[5:20] According to the Borg, resistance is futile.

[6:00] Another thing, the Borg don’t do the same thing over and over again. They adapt, and quickly.

[8:15] Sometimes you experience strong resistance within yourself, but you don’t even know why, or what, is stopping you.

[10:20] So, what are some of the core reasons why resistance occurs?

[14:00] Going on this entrepreneurial path alone can only take you so far. A group will help push you to new heights.

[17:10] The most important thing you can do is learn from other people.

[20:15] Vicky breaks down her process of how she gets big daunting tasks done.

[25:00] If you’re serious about getting stuff done, you need a deadline.

]]>32:50noEP082: Marketing Should Be FUN! Fri, 07 Jul 2017 17:33:38 +0000Vicky points out in today’s episode that so many ‘professionals’ are so, so boring. It doesn’t have to be this way! You can be professional in your line of work, but you can also incorporate some of your personality into it too. For example, Vicky, who is not very serious by nature, has a ton of hobbies that she showcases on Instagram. People get a better feel for who she is and what kind of (fun!) person she is. People want to relate to you as a person. Nobody loves a blank face with a suit.

Key Takeaways:

[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.

[2:45] Business and marketing should be fun!

[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.

[4:10] On a side note, can you order goats via the post?

[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.

[10:15] What is professionalism anyway?

[12:00] Even if you’re in an industry that’s super serious, that doesn’t mean you have to be boring too!

[18:20] Do NOT air your dirty laundry out in public. That’s taking things a bit too far.

[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn’t have their shit together.

[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn’t very serious, but she is currently using Instagram to bring to life her personality.

]]>Vicky points out in today’s episode that so many ‘professionals’ are so, so boring. It doesn’t have to be this way! You can be professional in your line of work, but you can also incorporate some of your personality into it too. For example, Vicky, who is not very serious by nature, has a ton of hobbies that she showcases on Instagram. People get a better feel for who she is and what kind of (fun!) person she is. People want to relate to you as a person. Nobody loves a blank face with a suit.

Key Takeaways:

[1:15] Thank you Sarah for sending Vicky and Joe this fantastic gin! Wowzas.

[2:45] Business and marketing should be fun!

[3:15] This is not to say you should always be having fun in your business, but the work that you do should be enjoyable.

[4:10] On a side note, can you order goats via the post?

[6:00] People on LinkedIn are so serious and the info they have is so boring. Helpful, but boring.

[10:15] What is professionalism anyway?

[12:00] Even if you’re in an industry that’s super serious, that doesn’t mean you have to be boring too!

[18:20] Do NOT air your dirty laundry out in public. That’s taking things a bit too far.

[19:45] Talk about your problems in the past sense because no one wants to give money to someone who doesn’t have their shit together.

[21:45] You can inject your personality into serious businessy things. Vicky, by nature isn’t very serious, but she is currently using Instagram to bring to life her personality.

]]>30:46noEP081: Money Talks So LISTEN! with Kevin WhitehouseFri, 30 Jun 2017 12:15:05 +0000Vicky interviews Kevin Whitehouse, an author, speaker, and most importantly an accountant. Before you scrunch your nose up and think all accountants are crooked, hopefully this episode will teach you a thing or two as to why you should take charge of your numbers and hire a good accountant to help you keep your financials in check. In Kevin’s 30+ years of doing this, he’s noticed a common theme; 90% of small business owners simply do not want to deal with their finances, and it ends up costing them thousands (if not more) in wasted profit. On the show, Kevin explains how you can literally double your profits, just by taking a look at your numbers.

Key Takeaways:

[1:15] What does Kevin do for his clients?

[2:05] Aside from paying your taxes and not going to jail, why is it important to know your numbers?

[6:15] Vicky used to hate numbers. Ugh!

[6:35] How does Kevin help his clients make a real financial difference?

[10:55] Percentages are your best friend!

[14:30] When you know your numbers inside and out, you can find ways to literally double your profits.

[18:00] Lately, Kevin has been working with owners who are running pay-per-click campaigns. By running simple tests, you can develop your own marketing budget and estimate how much it costs to acquire a sale.

[22:00] It might be nerdy, but Kevin swears that budget forecasting is really fun stuff.

[24:35] The good news is we live in a time where computers can do a lot of our calculations automatically. Kashflow is an excellent tool business owners can use to help them with their numbers.

[27:50] How many small business owners actually really understand their numbers?

[28:30] Do not skimp on the accounting side of the business. Hire a good accountant!

[32:35] You’re in business to make money, so doesn’t it make sense to take your money seriously?

]]>Vicky interviews Kevin Whitehouse, an author, speaker, and most importantly an accountant. Before you scrunch your nose up and think all accountants are crooked, hopefully this episode will teach you a thing or two as to why you should take charge of your numbers and hire a good accountant to help you keep your financials in check. In Kevin’s 30+ years of doing this, he’s noticed a common theme; 90% of small business owners simply do not want to deal with their finances, and it ends up costing them thousands (if not more) in wasted profit. On the show, Kevin explains how you can literally double your profits, just by taking a look at your numbers.

Key Takeaways:

[1:15] What does Kevin do for his clients?

[2:05] Aside from paying your taxes and not going to jail, why is it important to know your numbers?

[6:15] Vicky used to hate numbers. Ugh!

[6:35] How does Kevin help his clients make a real financial difference?

[10:55] Percentages are your best friend!

[14:30] When you know your numbers inside and out, you can find ways to literally double your profits.

[18:00] Lately, Kevin has been working with owners who are running pay-per-click campaigns. By running simple tests, you can develop your own marketing budget and estimate how much it costs to acquire a sale.

[22:00] It might be nerdy, but Kevin swears that budget forecasting is really fun stuff.

[24:35] The good news is we live in a time where computers can do a lot of our calculations automatically. Kashflow is an excellent tool business owners can use to help them with their numbers.

[27:50] How many small business owners actually really understand their numbers?

[28:30] Do not skimp on the accounting side of the business. Hire a good accountant!

[32:35] You’re in business to make money, so doesn’t it make sense to take your money seriously?

]]>36:52yesEP080: Progress, Not PerfectionFri, 23 Jun 2017 14:08:43 +0000Vicky and Joe discuss perfectionism, and the problems it comes with, in our modern world. Vicky wonders if perfectionism has been around forever or if it’s just a modern-day problem. The reason why Vicky personally believes perfectionism is a modern problem is because of our competitive lifestyles and the increased need to be special or extraordinary. What do you think? Write to Vicky about your thoughts on this!

Key Takeaways:

[0:45] Vicky and Joe have been on a vegetable rage and are now currently binge drinking gin & tonic.

[2:25] Let’s talk about perfectionism!

[3:25] Has perfectionism always been around or is it just a modern ‘problem’?

[5:10] We hear so often from the media that we’re destined to be extraordinary or , be able to achieve greatness.

[8:10] “Are you okay, hun?” is one of the most annoying phrases ever.

[12:45] You have to always be striving for something. If you already believe you’re extraordinary, you’re damaging your true potential.

[15:45] The reality is we need great people, but we also need average people.

[18:40] Nothing is ever going to be perfect. You can sit on your project for years with that mindset.

[21:55] Want to get rid of your procrastination? Vicky has some advice.

[24:25] Perfectionists have a hard time delegating tasks because they ‘know’ other people won’t do it as good as they will. If you’re like this, then you need to change your mindset!

[26:00] Conclusion? Stop striving for perfection. Just take a step forward instead and make improvements as you go.

]]>Vicky and Joe discuss perfectionism, and the problems it comes with, in our modern world. Vicky wonders if perfectionism has been around forever or if it’s just a modern-day problem. The reason why Vicky personally believes perfectionism is a modern problem is because of our competitive lifestyles and the increased need to be special or extraordinary. What do you think? Write to Vicky about your thoughts on this!

Key Takeaways:

[0:45] Vicky and Joe have been on a vegetable rage and are now currently binge drinking gin & tonic.

[2:25] Let’s talk about perfectionism!

[3:25] Has perfectionism always been around or is it just a modern ‘problem’?

[5:10] We hear so often from the media that we’re destined to be extraordinary or , be able to achieve greatness.

[8:10] “Are you okay, hun?” is one of the most annoying phrases ever.

[12:45] You have to always be striving for something. If you already believe you’re extraordinary, you’re damaging your true potential.

[15:45] The reality is we need great people, but we also need average people.

[18:40] Nothing is ever going to be perfect. You can sit on your project for years with that mindset.

[21:55] Want to get rid of your procrastination? Vicky has some advice.

[24:25] Perfectionists have a hard time delegating tasks because they ‘know’ other people won’t do it as good as they will. If you’re like this, then you need to change your mindset!

[26:00] Conclusion? Stop striving for perfection. Just take a step forward instead and make improvements as you go.

]]>28:33yesEP079: How Motivational Doo Doo Is Keeping You StuckFri, 16 Jun 2017 15:03:52 +0000Vicky and Joe discuss why motivational memes are making you stuck and why you should stop sharing them on social media ASAP! There have been a couple of studies that have looked into what happens to the brain when people share these types of quotes, and results are showing that this is damaging your productivity. As a business owner, these quotes can set you back and do you more harm than good!

Key Takeaways:

[3:10] Are you posting inspirational memes and ‘motivational’ quotes on social media? You need to STOP!

[8:25] Why do the ‘gurus’ spew out such psycho babble ‘motivational’ nonsense?

[10:25] A study concluded that people who are receptive to motivational quotes and inspiration tend to be less intelligent.

[12:35] Vicky doesn’t agree with the study. There are tons of intelligent people who believe in very wacky things.

[12:55] All of this motivational stuff holds you back from getting real work done.

[16:20] David “Avocado” Wolfe is shit. However, he is an excellent marketer.

]]>Vicky and Joe discuss why motivational memes are making you stuck and why you should stop sharing them on social media ASAP! There have been a couple of studies that have looked into what happens to the brain when people share these types of quotes, and results are showing that this is damaging your productivity. As a business owner, these quotes can set you back and do you more harm than good!

Key Takeaways:

[3:10] Are you posting inspirational memes and ‘motivational’ quotes on social media? You need to STOP!

[8:25] Why do the ‘gurus’ spew out such psycho babble ‘motivational’ nonsense?

[10:25] A study concluded that people who are receptive to motivational quotes and inspiration tend to be less intelligent.

[12:35] Vicky doesn’t agree with the study. There are tons of intelligent people who believe in very wacky things.

[12:55] All of this motivational stuff holds you back from getting real work done.

[16:20] David “Avocado” Wolfe is shit. However, he is an excellent marketer.

]]>30:21noEP078: Slaying The Pricing MonsterFri, 09 Jun 2017 13:38:23 +0000Joe is back on this week’s episode! Vicky and Joe discuss why you should never give discounts or cut prices in order to get the competitive edge. It will only bite you in the butt later on and you’ll be undervaluing yourself and your services. So if you shouldn’t cut prices, what should you do to bring value and be seen as ‘better’ than your competitor? Listen in to find out!

Key Takeaways:

[3:10] Why does Japanese knotweed reduce property value?

[6:00] Giving discounts can cause nasty effects on your business.

[7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?

[10:30] If you’re selling crap, you should not be in business.

[16:15] If you’re cheap, you’re not seen as the expert.

[22:05] Vicky shares some examples of how you can make yourself unique.

[25:20] Don’t be afraid to tell the full story when selling your products and services. The details matter!

]]>Joe is back on this week’s episode! Vicky and Joe discuss why you should never give discounts or cut prices in order to get the competitive edge. It will only bite you in the butt later on and you’ll be undervaluing yourself and your services. So if you shouldn’t cut prices, what should you do to bring value and be seen as ‘better’ than your competitor? Listen in to find out!

Key Takeaways:

[3:10] Why does Japanese knotweed reduce property value?

[6:00] Giving discounts can cause nasty effects on your business.

[7:50] We know reducing prices is a bad thing, so what should you do if you and your competitor sell the same thing?

[10:30] If you’re selling crap, you should not be in business.

[16:15] If you’re cheap, you’re not seen as the expert.

[22:05] Vicky shares some examples of how you can make yourself unique.

[25:20] Don’t be afraid to tell the full story when selling your products and services. The details matter!

]]>29:33noEP077: The Self-Love Podcast with Danielle SaxFri, 02 Jun 2017 15:07:13 +0000Vicky interviews Danielle Sax, the author of Shifting Out of Chronic Stress. Every business owner knows the familiar feeling of stress creeping up into their bodies, and Danielle is here to say that it’s not worth letting it get out of control. Through Danielle’s own hardship, she had to find a way to repair her body from the damages that stress caused her. On the show, Danielle shares how you can practice self-love, be more forgiving to yourself, and chill out!

Key Takeaways:

[1:15] Who is Danielle and what does she do?

[2:45] Danielle was constantly trying to be superwoman, and it was killing her.

[5:35] Why do so many people struggle with feeling like a fraud and a failure?

[8:00] If we felt like we are good enough, a lot of our stress would go away.

[9:45] How can we overcome our fear of ‘not being good enough’?

[12:00] Where should people start when they’re looking to reduce their stress?

[14:15] It is not a weakness to ask for help.

[16:45] You need to be honest with yourself. What kind of problems are you having? Why does it stress you out?

[17:05] People underestimate how important, and difficult, focus is.

[20:15] Be very conscious of how you talk to yourself. Are you negative? Are you positive?

]]>Vicky interviews Danielle Sax, the author of Shifting Out of Chronic Stress. Every business owner knows the familiar feeling of stress creeping up into their bodies, and Danielle is here to say that it’s not worth letting it get out of control. Through Danielle’s own hardship, she had to find a way to repair her body from the damages that stress caused her. On the show, Danielle shares how you can practice self-love, be more forgiving to yourself, and chill out!

Key Takeaways:

[1:15] Who is Danielle and what does she do?

[2:45] Danielle was constantly trying to be superwoman, and it was killing her.

[5:35] Why do so many people struggle with feeling like a fraud and a failure?

[8:00] If we felt like we are good enough, a lot of our stress would go away.

[9:45] How can we overcome our fear of ‘not being good enough’?

[12:00] Where should people start when they’re looking to reduce their stress?

[14:15] It is not a weakness to ask for help.

[16:45] You need to be honest with yourself. What kind of problems are you having? Why does it stress you out?

[17:05] People underestimate how important, and difficult, focus is.

[20:15] Be very conscious of how you talk to yourself. Are you negative? Are you positive?

]]>29:20noEP076: Are You Living By Accident?Fri, 26 May 2017 14:28:48 +0000Vicky and Joe discuss how they’ve made very deliberate and conscious decisions to live the life they’re currently living. Their current lifestyle was not created by accident, and today’s episode focuses on why it’s important to be aware of the life you’re currently living, and to change it if you’re unhappy with it. Do not live your life by accident!

Key Takeaways:

[1:30] Today’s show is going to get a bit mushy.

[6:40] Vicky and Joe have created a very fulfilling life, and that’s not by accident.

[7:40] Vicky spent so many years reacting to things she couldn’t control.

[11:00] Both Vicky and Joe have goals they’re working towards, but so far so good! They’re on the right track.

[15:50] Sometimes you will find yourself having to change directions. That’s okay, as long as you make a deliberate decision to do so.

[20:35] What’s important to you personally? Why do you do what you do?

[23:40] Not everybody is entrepreneurial. It’s okay to drift through life if that’s what you want to do.

[24:00] However, if you own a business, by definition, you're not somebody who drifts through life and reacts to things you can’t control.

[27:00] Owning a business is rarely smooth sailing; it’s a journey, and you will get there by putting in consistent effort.

]]>Vicky and Joe discuss how they’ve made very deliberate and conscious decisions to live the life they’re currently living. Their current lifestyle was not created by accident, and today’s episode focuses on why it’s important to be aware of the life you’re currently living, and to change it if you’re unhappy with it. Do not live your life by accident!

Key Takeaways:

[1:30] Today’s show is going to get a bit mushy.

[6:40] Vicky and Joe have created a very fulfilling life, and that’s not by accident.

[7:40] Vicky spent so many years reacting to things she couldn’t control.

[11:00] Both Vicky and Joe have goals they’re working towards, but so far so good! They’re on the right track.

[15:50] Sometimes you will find yourself having to change directions. That’s okay, as long as you make a deliberate decision to do so.

[20:35] What’s important to you personally? Why do you do what you do?

[23:40] Not everybody is entrepreneurial. It’s okay to drift through life if that’s what you want to do.

[24:00] However, if you own a business, by definition, you're not somebody who drifts through life and reacts to things you can’t control.

[27:00] Owning a business is rarely smooth sailing; it’s a journey, and you will get there by putting in consistent effort.

]]>29:30noEP075: Patience, GrasshopperFri, 19 May 2017 16:28:01 +0000Vicky and Joe discuss the importance of being patient. Our current world right now doesn’t reward patience. How often have we gotten grumpy because the internet was slow or gotten irritated over something that wasn’t working? Patience is a critical skill we all need to have because nothing worthwhile in life is easy or free.

Key Takeaways:

[5:15] Good things come to those who wait. It’s kind of true, and it’s also kind of bullshit.

[9:35] Our modern world is so rapid that it becomes difficult to even exercise your ‘patience’ muscle. When things don’t work, we get irritated!

[10:25] Can you imagine looking at a piece of art for three hours? Vicky feels twitchy just thinking about it.

[16:00] Learning a new skill requires patience.

[17:50] Vicky talks about the marshmallow experiment.

[22:55] That marshmallow experiment has been updated specifically for adults involving money.

[25:00] If you’re willing to wait, you’ll make more money.

[27:45] Gurus tend to promise you instant riches right now, but we all know that doesn’t happen right away.

[31:20] Take small steps. It will eventually lead to you achieving your goals.

]]>Vicky and Joe discuss the importance of being patient. Our current world right now doesn’t reward patience. How often have we gotten grumpy because the internet was slow or gotten irritated over something that wasn’t working? Patience is a critical skill we all need to have because nothing worthwhile in life is easy or free.

Key Takeaways:

[5:15] Good things come to those who wait. It’s kind of true, and it’s also kind of bullshit.

[9:35] Our modern world is so rapid that it becomes difficult to even exercise your ‘patience’ muscle. When things don’t work, we get irritated!

[10:25] Can you imagine looking at a piece of art for three hours? Vicky feels twitchy just thinking about it.

[16:00] Learning a new skill requires patience.

[17:50] Vicky talks about the marshmallow experiment.

[22:55] That marshmallow experiment has been updated specifically for adults involving money.

[25:00] If you’re willing to wait, you’ll make more money.

[27:45] Gurus tend to promise you instant riches right now, but we all know that doesn’t happen right away.

[31:20] Take small steps. It will eventually lead to you achieving your goals.

]]>33:23noEP074: How To Be A Supervillain with Ben SettleFri, 12 May 2017 14:01:16 +0000Ben Settle is a copywriter and a semi-professional bum. He works about 10-minutes a day writing his daily email and then goofs off for the rest of the day. Ben discusses with Vicky why the world needs more supervillains, not superheros, on this week’s episode. He also shares his thoughts on why your personal mission is so important as well as why arrogant clients are good clients!

Key Takeaways:

[1:15] Who is Ben?

[4:00] Why should you be a villain?

[8:10] What’s Ben’s most important business principle?

[9:15] Ben thinks accountability groups are stupid.

[10:05] When you have an important mission in your life, your path becomes clearer and easier to follow.

[13:35] The best villains are super patient. They understand it takes time to build something meaningful.

[16:20] How does Ben handle the naysayers?

[18:00] Ben wants people to disagree with him.

[20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run!

[21:35] What are Ben’s thoughts on needy people?

[23:40] How do you get over being needy?

[31:00] Ben offers some advice for new copywriters trying to break into the space.

]]>Ben Settle is a copywriter and a semi-professional bum. He works about 10-minutes a day writing his daily email and then goofs off for the rest of the day. Ben discusses with Vicky why the world needs more supervillains, not superheros, on this week’s episode. He also shares his thoughts on why your personal mission is so important as well as why arrogant clients are good clients!

Key Takeaways:

[1:15] Who is Ben?

[4:00] Why should you be a villain?

[8:10] What’s Ben’s most important business principle?

[9:15] Ben thinks accountability groups are stupid.

[10:05] When you have an important mission in your life, your path becomes clearer and easier to follow.

[13:35] The best villains are super patient. They understand it takes time to build something meaningful.

[16:20] How does Ben handle the naysayers?

[18:00] Ben wants people to disagree with him.

[20:40] You can work with arrogant clients, but you cannot work with people who are both arrogant and ignorant. If you find someone like this, run!

[21:35] What are Ben’s thoughts on needy people?

[23:40] How do you get over being needy?

[31:00] Ben offers some advice for new copywriters trying to break into the space.

]]>36:59yesEP073: 10 Ways to Claw Back TimeFri, 05 May 2017 12:00:00 +0000Vicky and Joe sit down to discuss time management! Dan Kennedy has ten very useful techniques that will help you get things done in a reasonable amount of time. Vicky discusses these ten things and her love for lists (among other things) on this week’s show. If you’re interested in trying to claw back your time, then do not miss this episode!

Key Takeaways:

[2:00] Vicky and Joe found a...foot in their garden. (It wasn’t a human foot).

]]>Vicky and Joe sit down to discuss time management! Dan Kennedy has ten very useful techniques that will help you get things done in a reasonable amount of time. Vicky discusses these ten things and her love for lists (among other things) on this week’s show. If you’re interested in trying to claw back your time, then do not miss this episode!

Key Takeaways:

[2:00] Vicky and Joe found a...foot in their garden. (It wasn’t a human foot).

]]>33:48noEP072: How To Stake Time VampiresFri, 28 Apr 2017 14:26:10 +0000Vicky and Joe talk about those sucky time vampires and how you can stake them right in the heart and banish them forever! Time vampires will often distract you and take you away from what’s truly important in your life. Don’t let them walk all over you because once you open the door, they just keep on coming back!

]]>Vicky and Joe talk about those sucky time vampires and how you can stake them right in the heart and banish them forever! Time vampires will often distract you and take you away from what’s truly important in your life. Don’t let them walk all over you because once you open the door, they just keep on coming back!

]]>32:01noEP071: Losing Limbs in the Scarcity TrapFri, 21 Apr 2017 12:38:21 +0000Vicky and Joe discuss why having a scarcity mindset can be so toxic for you and your wellbeing. Have you ever been so poor where money was the only thing you could think about? Well, those thoughts help you get off your butt and take action, but they can have awful consequences if you have this scarcity/survivor mode for too long. In fact, you could find yourself struggling much more to achieve your goals and even getting burned out faster!

Key Takeaways:

[2:05] The world is not filled with terror, misery, and pain. FYI.

[2:45] Stop immersing yourself in bad news.

[3:50] People have really unrealistic expectations because of romantic comedies and what’s portrayed in movies.

[5:45] Vicky asks you, dear listener, an important question!

[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.

[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it’s horrible for you and your willpower.

[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.

[19:10] So, what’s the solution if you’re in a scarcity mindset?

[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.

[23:30] Nothing is permanent. ‘‘That’s just the way it is” is not a good excuse for why you can’t change.

[27:55] Being more generous can help you get out of the scarcity mindset.

]]>Vicky and Joe discuss why having a scarcity mindset can be so toxic for you and your wellbeing. Have you ever been so poor where money was the only thing you could think about? Well, those thoughts help you get off your butt and take action, but they can have awful consequences if you have this scarcity/survivor mode for too long. In fact, you could find yourself struggling much more to achieve your goals and even getting burned out faster!

Key Takeaways:

[2:05] The world is not filled with terror, misery, and pain. FYI.

[2:45] Stop immersing yourself in bad news.

[3:50] People have really unrealistic expectations because of romantic comedies and what’s portrayed in movies.

[5:45] Vicky asks you, dear listener, an important question!

[7:45] Having a single-minded fixation on something like money can really destroy your decision-making skills.

[13:05] Scarcity is a good short-term mindset, but when it comes to long-term, it’s horrible for you and your willpower.

[18:40] If you meet someone really needy, perhaps put yourself in their shoes first before judging.

[19:10] So, what’s the solution if you’re in a scarcity mindset?

[20:30] Draw a large + symbol on a piece of paper. In each of the four squares/quadrants, write down urgent, not urgent, important, and not important categories and assign tasks to them. Realistically, you want to prioritize doing important, but non urgent things.

[23:30] Nothing is permanent. ‘‘That’s just the way it is” is not a good excuse for why you can’t change.

[27:55] Being more generous can help you get out of the scarcity mindset.

]]>33:26noEP070: Celebrity Marketing Secrets For NormalsFri, 14 Apr 2017 11:04:29 +0000Vicky and Joe discuss why being a celebrity is important. Now, if you believe celebrities don’t have any influence on you, then you’re sadly mistaken! Celebrities are seen as leaders in the industry, whether you like it or not. This is why it’s important for you to become a mini celebrity in your own niche. Not only do you make more money, but you are also seen as a leader.

]]>Vicky and Joe discuss why being a celebrity is important. Now, if you believe celebrities don’t have any influence on you, then you’re sadly mistaken! Celebrities are seen as leaders in the industry, whether you like it or not. This is why it’s important for you to become a mini celebrity in your own niche. Not only do you make more money, but you are also seen as a leader.

]]>31:04noEP069: James Daniel's Mysterious PackageFri, 07 Apr 2017 14:05:46 +0000James Daniel is an award winning copywriter. Although he does a variety of fantastic work, James discusses direct mail copywriting and how you can stand out from the crowd and send eye catching pieces to your potential customers and clients. James believes writing in a conversational style is the best (and proven!) way to get your message across.

Key Takeaways:

[1:50] James has been a copywriter for 12 years. He’s learned some lessons about dealing with clients.

[3:15] People don’t like corporate speak, even if they’re working in corporate!

]]>James Daniel is an award winning copywriter. Although he does a variety of fantastic work, James discusses direct mail copywriting and how you can stand out from the crowd and send eye catching pieces to your potential customers and clients. James believes writing in a conversational style is the best (and proven!) way to get your message across.

Key Takeaways:

[1:50] James has been a copywriter for 12 years. He’s learned some lessons about dealing with clients.

[3:15] People don’t like corporate speak, even if they’re working in corporate!

]]>34:12noEP068: Squeeze My Stress BallsFri, 31 Mar 2017 15:12:08 +0000By the time this episode is released, it will be Vicky’s birthday. Yay! Birthdays! Today, Vicky and Joe discuss the harmful 24/7 entrepreneur hustle mentality which is, frankly, very damaging to one’s well being. There’s nothing in the world that’s worth the pain of stress. If something stresses you out, kill it as quickly as possible!

Key Takeaways:

[0:50] It’s Vicky’s birthday!!!

[1:25] The reason for Joe’s sexy porn voice is because he has a cold.

[2:45] Let’s talk about stress!

[5:05] The first lesson is you’re not an octopus.

[5:30] Stress can turn into physical symptoms and nothing is worth the pain of stress.

[9:25] Stress is not funny, yet we treat it like it’s ‘no big deal’.

[12:35] Having to hustle 24/7 is so damaging. Working yourself to death is not sexy.

]]>By the time this episode is released, it will be Vicky’s birthday. Yay! Birthdays! Today, Vicky and Joe discuss the harmful 24/7 entrepreneur hustle mentality which is, frankly, very damaging to one’s well being. There’s nothing in the world that’s worth the pain of stress. If something stresses you out, kill it as quickly as possible!

Key Takeaways:

[0:50] It’s Vicky’s birthday!!!

[1:25] The reason for Joe’s sexy porn voice is because he has a cold.

[2:45] Let’s talk about stress!

[5:05] The first lesson is you’re not an octopus.

[5:30] Stress can turn into physical symptoms and nothing is worth the pain of stress.

[9:25] Stress is not funny, yet we treat it like it’s ‘no big deal’.

[12:35] Having to hustle 24/7 is so damaging. Working yourself to death is not sexy.

]]>28:54noEP067: Sleep Deprived and Making CashFri, 24 Mar 2017 14:19:55 +0000Vicky just came back from Cleveland and is completely knackered. Why did she go to Cleveland? To see Dan Kennedy, of course! If you don’t know who he is, well, simply put, he’s a genius who has been in the marketing/copywriting industry for the last 40 years. Vicky discusses some of the takeaways she learned while in Dan’s presence and how it has made her re-think her business.

Key Takeaways:

[1:15] Vicky is exhausted! She just came back from Cleveland.

[4:15] Why did Vicky go to Cleveland?

[7:15] Don’t wait around for permission. Just do it.

[7:50] Your business is to support your lifestyle, not the other way around.

[9:10] THERE’S A WASP in the room!!! Hold please!

[9:40] The Dan Kennedy event Vicky went to was not cheap and it was not convenient.

[11:45] Dan Kennedy has been doing this for a long time, like for the last 40 years, long time.

[14:40] If you’ve got the chance to go to an event like this, jump on it!

[17:55] Despite the fact that Vicky was at this conference, she still wrote her daily emails.

[19:40] If you want to reach Dan Kennedy, you have to fax him. Yes, fax him.

]]>Vicky just came back from Cleveland and is completely knackered. Why did she go to Cleveland? To see Dan Kennedy, of course! If you don’t know who he is, well, simply put, he’s a genius who has been in the marketing/copywriting industry for the last 40 years. Vicky discusses some of the takeaways she learned while in Dan’s presence and how it has made her re-think her business.

Key Takeaways:

[1:15] Vicky is exhausted! She just came back from Cleveland.

[4:15] Why did Vicky go to Cleveland?

[7:15] Don’t wait around for permission. Just do it.

[7:50] Your business is to support your lifestyle, not the other way around.

[9:10] THERE’S A WASP in the room!!! Hold please!

[9:40] The Dan Kennedy event Vicky went to was not cheap and it was not convenient.

[11:45] Dan Kennedy has been doing this for a long time, like for the last 40 years, long time.

[14:40] If you’ve got the chance to go to an event like this, jump on it!

[17:55] Despite the fact that Vicky was at this conference, she still wrote her daily emails.

[19:40] If you want to reach Dan Kennedy, you have to fax him. Yes, fax him.

]]>25:29noEP066: Free is for FoolsFri, 17 Mar 2017 13:49:55 +0000Vicky and Joe discuss why free is for fools. When you price yourself on the range of ‘free’, your potential clients are also going to treat you like you’re ‘free’. For example, one of Vicky’s inner circle members had the unfortunate event of experiencing a nasty potential client walk all over her. Busy people will pay for your time, because they understand you can never make up more time!

Key Takeaways:

[1:00] This episode is brought to you by...white wine!

[1:15] Vicky got interviewed for a radio show!

[3:20] So, what are Vicky and Joe talking about this week? Free stuff!

[4:30] One of Vicky’s inner circle members has recently started charging people for proposal meetings.

[7:35] However, the inner circle member recently got criticism for this.

[10:35] So, this poor woman decided to meet with this charity for free and guess what? They showed up one and a half hours late to the meeting and the meeting itself took 2 hours.

[13:45] You can always make more money, but you cannot make more time.

[15:10] The key takeaway from this podcast is people will treat you the way you allow them to treat you.

[17:25] What kind of client is going to pay you a lot of money? People who don’t have time!

[20:40] Also, price is elastic! People will pay whatever you ask for something they really want.

[24:10] Joe offers a pro life tip. It first begins with getting really drunk, and being in somebody else’s house.

]]>Vicky and Joe discuss why free is for fools. When you price yourself on the range of ‘free’, your potential clients are also going to treat you like you’re ‘free’. For example, one of Vicky’s inner circle members had the unfortunate event of experiencing a nasty potential client walk all over her. Busy people will pay for your time, because they understand you can never make up more time!

Key Takeaways:

[1:00] This episode is brought to you by...white wine!

[1:15] Vicky got interviewed for a radio show!

[3:20] So, what are Vicky and Joe talking about this week? Free stuff!

[4:30] One of Vicky’s inner circle members has recently started charging people for proposal meetings.

[7:35] However, the inner circle member recently got criticism for this.

[10:35] So, this poor woman decided to meet with this charity for free and guess what? They showed up one and a half hours late to the meeting and the meeting itself took 2 hours.

[13:45] You can always make more money, but you cannot make more time.

[15:10] The key takeaway from this podcast is people will treat you the way you allow them to treat you.

[17:25] What kind of client is going to pay you a lot of money? People who don’t have time!

[20:40] Also, price is elastic! People will pay whatever you ask for something they really want.

[24:10] Joe offers a pro life tip. It first begins with getting really drunk, and being in somebody else’s house.

]]>28:19noEP065: Vomiting Rainbows: A Field Guide to IntrovertsFri, 10 Mar 2017 14:46:47 +0000Vicky is back from Ireland and she’s with Joe again! Today’s discussion dives into introverts vs. extroverts. Do introverts run better businesses than extroverts? Do they sell better products? Do extroverts get paid more because of their more outgoing personality? Let’s find out!

Key Takeaways:

[2:15] This week we’re talking about personality types!

[2:50] There’s a simple test you can take to determine whether you’re an introvert or an extrovert.

[5:45] Vicky has friends who can just talk to anybody! How do they do it?

[7:30] As introverts, we watch extroverts and mimic them.

[10:25] Did being an introvert have a positive or negative effect on Vicky’s business?

[12:40] Is there a real difference between an introvert and an extrovert starting their own business?

[13:05] There are more extroverts than there are introverts.

[14:55] Introverts seem to be more analytic and introspective.

[17:20] Even if you’re an introvert, you can still be a great salesperson.

[19:40] Did you know David Letterman and Johnny Carson are introverts?

[20:35] Extroverts are more likely to take part in drugs and risky behavior.

]]>Vicky is back from Ireland and she’s with Joe again! Today’s discussion dives into introverts vs. extroverts. Do introverts run better businesses than extroverts? Do they sell better products? Do extroverts get paid more because of their more outgoing personality? Let’s find out!

Key Takeaways:

[2:15] This week we’re talking about personality types!

[2:50] There’s a simple test you can take to determine whether you’re an introvert or an extrovert.

[5:45] Vicky has friends who can just talk to anybody! How do they do it?

[7:30] As introverts, we watch extroverts and mimic them.

[10:25] Did being an introvert have a positive or negative effect on Vicky’s business?

[12:40] Is there a real difference between an introvert and an extrovert starting their own business?

[13:05] There are more extroverts than there are introverts.

[14:55] Introverts seem to be more analytic and introspective.

[17:20] Even if you’re an introvert, you can still be a great salesperson.

[19:40] Did you know David Letterman and Johnny Carson are introverts?

[20:35] Extroverts are more likely to take part in drugs and risky behavior.

]]>30:00noEP064: Secrets of an A-List Copywriter with Kim Krause SchwalmFri, 03 Mar 2017 17:14:40 +0000Kim Krause Schwalm is a direct response copywriter and overall powerhouse of fantastic information for women in copy. She has lead a very successful career in corporate before transitioning into freelance writing. As an A-list copywriter, this is a show you don’t want to miss.

]]>Kim Krause Schwalm is a direct response copywriter and overall powerhouse of fantastic information for women in copy. She has lead a very successful career in corporate before transitioning into freelance writing. As an A-list copywriter, this is a show you don’t want to miss.

]]>32:10noEP063: That's Not How This Works...Fri, 24 Feb 2017 16:16:41 +0000Vicky received an email judging Vicky’s ‘unprofessional’ use of profanity like the word ‘vagina’. Ignoring the logistics of whether or not that word is a ‘bad word’, Vicky discusses why these letters are important! What can we learn about vaginagate?

Key Takeaways:

[2:10] Vicky got an email! This person was upset by Vicky’s profanity :(.

[3:45] Vicky said the word ‘vagina’ in her email...and got a complaint!

[4:35] There’s a valuable lesson to be learned in all this.

[7:40] FYI, Vicky likes money.

[9:10] It’s Vicky’s mission to make sure she and Joe are comfortable and living well.

[10:45] What lessons can we learn from Vaginagate?

[13:50] You can choose who you listen to.

[19:00] People get really butt hurt when you don’t give away your expertise for free.

[21:55] Vicky’s clients are paying her to help grow their business, not for her to be their friend.

[22:40] When you work with Vicky, you’re not going to get what you want, you’re going to get what you need.

[24:00] Always strive to learn new things.

[26:55] Joe reads a lovely letter by Katherine!

[29:35] Vicky does something called ‘Achievement Friday’ with her inner circle students.

[31:10] Look forward to next week’s episode as Vicky rants about something else!

]]>Vicky received an email judging Vicky’s ‘unprofessional’ use of profanity like the word ‘vagina’. Ignoring the logistics of whether or not that word is a ‘bad word’, Vicky discusses why these letters are important! What can we learn about vaginagate?

Key Takeaways:

[2:10] Vicky got an email! This person was upset by Vicky’s profanity :(.

[3:45] Vicky said the word ‘vagina’ in her email...and got a complaint!

[4:35] There’s a valuable lesson to be learned in all this.

[7:40] FYI, Vicky likes money.

[9:10] It’s Vicky’s mission to make sure she and Joe are comfortable and living well.

[10:45] What lessons can we learn from Vaginagate?

[13:50] You can choose who you listen to.

[19:00] People get really butt hurt when you don’t give away your expertise for free.

[21:55] Vicky’s clients are paying her to help grow their business, not for her to be their friend.

[22:40] When you work with Vicky, you’re not going to get what you want, you’re going to get what you need.

[24:00] Always strive to learn new things.

[26:55] Joe reads a lovely letter by Katherine!

[29:35] Vicky does something called ‘Achievement Friday’ with her inner circle students.

[31:10] Look forward to next week’s episode as Vicky rants about something else!

]]>31:59noMarketing Warm & Fuzzies For Small BusinessesThu, 23 Feb 2017 11:13:45 +000025:38noEP062: Losing a Million and Making a Million with Peter ThomsonFri, 17 Feb 2017 16:17:00 +0000Peter Thomson has been in business since 1972 and has a ton of ups and downs to share. Peter explains why business is not work, why you should live by your to-do list, and so much more! Peter has been a fantastic mentor to Vicky and she can’t wait for you to hear what he has to say!

Key Takeaways:

[1:20] Peter starts off by telling a story about disaster and woe!

[5:15] How did Peter end up making his first million after his life fell apart?

[7:20] How did Peter build a strong network of people and referrals?

[10:00] Peter discusses how he keeps focused on his tasks.

[13:50] Everything Peter has to do, no matter how little, is on his to-do list!

[14:50] Schedule your breaks!

[17:10] What does Peter mean by, “The more time off you take, the more money you make?”

[18:30] Business is not work, it’s fun.

[20:15] Although Peter is always focused on future results, he makes sure what he’s doing right now is something he loves.

]]>Peter Thomson has been in business since 1972 and has a ton of ups and downs to share. Peter explains why business is not work, why you should live by your to-do list, and so much more! Peter has been a fantastic mentor to Vicky and she can’t wait for you to hear what he has to say!

Key Takeaways:

[1:20] Peter starts off by telling a story about disaster and woe!

[5:15] How did Peter end up making his first million after his life fell apart?

[7:20] How did Peter build a strong network of people and referrals?

[10:00] Peter discusses how he keeps focused on his tasks.

[13:50] Everything Peter has to do, no matter how little, is on his to-do list!

[14:50] Schedule your breaks!

[17:10] What does Peter mean by, “The more time off you take, the more money you make?”

[18:30] Business is not work, it’s fun.

[20:15] Although Peter is always focused on future results, he makes sure what he’s doing right now is something he loves.

]]>26:07noEP0061: The Procrastination StationFri, 10 Feb 2017 15:04:21 +0000If you struggle with procrastination, then this episode is for you! How can we work towards productivity and leave procrastination in the dust? Reward yourself whenever you complete a task. It has nothing to do with needing stronger will power, but everything to do with how you get compensated for the task. We are all just big toddlers in the end.

Key Takeaways:

[3:30] Let’s talk about procrastination!

[4:40] But before we do that, let’s talk about Victor Hugo (it’s related).

[6:40] Getting children to cram knowledge into their brain for a school exam is a waste of their time.

[7:20] So, Victor locked all his clothes away so he couldn’t leave the house and began work on his book.

]]>If you struggle with procrastination, then this episode is for you! How can we work towards productivity and leave procrastination in the dust? Reward yourself whenever you complete a task. It has nothing to do with needing stronger will power, but everything to do with how you get compensated for the task. We are all just big toddlers in the end.

Key Takeaways:

[3:30] Let’s talk about procrastination!

[4:40] But before we do that, let’s talk about Victor Hugo (it’s related).

[6:40] Getting children to cram knowledge into their brain for a school exam is a waste of their time.

[7:20] So, Victor locked all his clothes away so he couldn’t leave the house and began work on his book.

]]>28:15noEP060: SW3: It's Okay To Piss People OffFri, 03 Feb 2017 13:45:54 +0000The best people to do business with are those who like you and are similar to you. This means that there are people out there who won’t like you, who aren’t similar to you, and it’s completely okay to piss them off! You have to narrow down on your avatar, but this is something business owners are afraid of doing. Vicky discusses why you need to be firm on who you want to attract and work with.

Key Takeaways:

[0:50] Joe is currently in the cheapest hotel in the world.

[1:45] Since Joe is away for work, Vicky is failing as an adult.

[2:35] So, what are Vicky and Joe talking about today? Business owners who are too beige.

[3:50] Not everybody is going to like you.

[4:15] Most people don’t want to define their avatar because they’re afraid they’re going to exclude people.

[9:25] What does SW3 stand for?

[10:25] You want to repel people who aren’t like you.

[10:40] Being brave in your business means you are bound to offend someone.

[17:15] If you try to please everybody, you will fail.

[18:25] Again: It’s perfectly okay if people don’t like you.

[20:15] Dare to be yourself.

[22:35] Vicky has some crazy listeners who joined her Inner Circle just after binge listening this podcast.

]]>The best people to do business with are those who like you and are similar to you. This means that there are people out there who won’t like you, who aren’t similar to you, and it’s completely okay to piss them off! You have to narrow down on your avatar, but this is something business owners are afraid of doing. Vicky discusses why you need to be firm on who you want to attract and work with.

Key Takeaways:

[0:50] Joe is currently in the cheapest hotel in the world.

[1:45] Since Joe is away for work, Vicky is failing as an adult.

[2:35] So, what are Vicky and Joe talking about today? Business owners who are too beige.

[3:50] Not everybody is going to like you.

[4:15] Most people don’t want to define their avatar because they’re afraid they’re going to exclude people.

[9:25] What does SW3 stand for?

[10:25] You want to repel people who aren’t like you.

[10:40] Being brave in your business means you are bound to offend someone.

[17:15] If you try to please everybody, you will fail.

[18:25] Again: It’s perfectly okay if people don’t like you.

[20:15] Dare to be yourself.

[22:35] Vicky has some crazy listeners who joined her Inner Circle just after binge listening this podcast.

]]>25:38noEP059: There's No Such Thing As "Creative People"Fri, 27 Jan 2017 16:20:22 +0000Are you not a creative person? Do you despise fancy musicians and artists who just seem to ‘get it’? Good. This episode is for you! Vicky has a four step process on how to come up with some fantastic ideas for your business so that you never run into a dull or uncreative moment...Ever!

Key Takeaways:

[0:35] Listen here as Vicky blotches her introduction. Blame Joe.

[2:30] Let’s chop away at the misconceptions about creativity.

[3:15] There’s no such thing as creative people vs. uncreative people.

[7:25] Example time!

[8:50] Did Darwin steal all the credit for his theory of evolution..?

[12:15] Einstein, he didn’t just have crazy hair.

[15:50] Look out for Vicky’s shiny new website. She’ll have a planner for you guys!

[16:05] How do people come up with new ideas?

[18:55] Step one: Grow a mustache. This. Is. Necessary.

[21:10] There is no such thing as boring. There’s always an interesting angle you can tackle it from.

[24:15] You can’t force this to come to you. Let your subconscious marinate in the idea for a bit.

[24:35] Keep a notebook on hand at all times.

[26:55] Did you know the first draft of the Matrix was awful? Same with Star Wars!

[29:30] Next week look forward to understanding what the Chelsea Principle is!

[29:55] Now that you got these ideas, how do you make something without procrastinating?

[30:15] January’s inner-circle class is all about procrastination and how to beat it!

]]>Are you not a creative person? Do you despise fancy musicians and artists who just seem to ‘get it’? Good. This episode is for you! Vicky has a four step process on how to come up with some fantastic ideas for your business so that you never run into a dull or uncreative moment...Ever!

Key Takeaways:

[0:35] Listen here as Vicky blotches her introduction. Blame Joe.

[2:30] Let’s chop away at the misconceptions about creativity.

[3:15] There’s no such thing as creative people vs. uncreative people.

[7:25] Example time!

[8:50] Did Darwin steal all the credit for his theory of evolution..?

[12:15] Einstein, he didn’t just have crazy hair.

[15:50] Look out for Vicky’s shiny new website. She’ll have a planner for you guys!

[16:05] How do people come up with new ideas?

[18:55] Step one: Grow a mustache. This. Is. Necessary.

[21:10] There is no such thing as boring. There’s always an interesting angle you can tackle it from.

[24:15] You can’t force this to come to you. Let your subconscious marinate in the idea for a bit.

[24:35] Keep a notebook on hand at all times.

[26:55] Did you know the first draft of the Matrix was awful? Same with Star Wars!

[29:30] Next week look forward to understanding what the Chelsea Principle is!

[29:55] Now that you got these ideas, how do you make something without procrastinating?

[30:15] January’s inner-circle class is all about procrastination and how to beat it!

]]>32:14noEP058: Email Marketing is Dead!Fri, 20 Jan 2017 14:50:55 +0000Joe is back on for another fantastic podcast. Yay, it’s Joe! Vicky warns people that whenever an expert is pushing for the newest shiny object, to be very wary of it being your ‘end all, be all’ solution to your problems. These are just tools to be used when you need them. Nothing beats old school, tried and true tactics! There are also some ‘gurus’ out there stating email marketing is dead, but here’s why it’s not.

Key Takeaways:

[1:35] Is email marketing dead?

[2:45] Be wary of those who believe only one option will work for you.

[2:55] Email marketing, Pinterest, and other social media platforms are just tools for you to use.

[3:30] How often does Joe contact his customers?

[4:50] How often SHOULD Joe be contacting his customers?

[7:15] Your aim is to build long term relationships.

[7:35] Companies don’t make decisions, people do.

[13:45] Emails are the lifeblood to your business.

[19:15] Vicky hates shopping in shops. It’s too stressful.

[20:10] However, one of Vicky’s friends, Jody, made the shopping experience quite pleasant.

[23:20] Do not send marketing emails via your ISP. You will get blacklisted.

[24:30] People might not be opening your email, but who cares? Track your sales. That’s the only metric that matters.

[27:00] Thanks for listening! Tune in next week to find out how you can never run out of ideas, ever, ever, again!

]]>Joe is back on for another fantastic podcast. Yay, it’s Joe! Vicky warns people that whenever an expert is pushing for the newest shiny object, to be very wary of it being your ‘end all, be all’ solution to your problems. These are just tools to be used when you need them. Nothing beats old school, tried and true tactics! There are also some ‘gurus’ out there stating email marketing is dead, but here’s why it’s not.

Key Takeaways:

[1:35] Is email marketing dead?

[2:45] Be wary of those who believe only one option will work for you.

[2:55] Email marketing, Pinterest, and other social media platforms are just tools for you to use.

[3:30] How often does Joe contact his customers?

[4:50] How often SHOULD Joe be contacting his customers?

[7:15] Your aim is to build long term relationships.

[7:35] Companies don’t make decisions, people do.

[13:45] Emails are the lifeblood to your business.

[19:15] Vicky hates shopping in shops. It’s too stressful.

[20:10] However, one of Vicky’s friends, Jody, made the shopping experience quite pleasant.

[23:20] Do not send marketing emails via your ISP. You will get blacklisted.

[24:30] People might not be opening your email, but who cares? Track your sales. That’s the only metric that matters.

[27:00] Thanks for listening! Tune in next week to find out how you can never run out of ideas, ever, ever, again!

]]>29:03noEP057: Marketing Warm & Fuzzies for Small BusinessesFri, 13 Jan 2017 15:40:12 +0000There is no Joe for this week’s episode! BUT! Vicky did invite two fascinating guests onto the show, Lin Armstrong and Lucy Read from the David Sheldrick Wildlife Trust. Why? Because charity! In this week’s episode, we learn about how businesses can create a mutually beneficial partnership with their charity of choice and give back to a cause that they care about and love.

Key Takeaways:

[0:55] Vicky always tells her clients not to work for free, so what should they do about charity?!

[1:45] Who is Lin? She does marketing for her non-profit clients, Lucy and the David Sheldrick Wildlife Trust.

[3:05] Who is Lucy and what role does she play in the non-profit?

[4:25] How can an entrepreneur help a charity?

[6:00] How does Lucy work with the public to raise awareness and money?

[7:40] Since Lucy’s work is very social, it makes sense to promote their non-profit on social media.

[7:55] Lin believes if you can get it right with social media, it becomes a great asset and tool.

[8:50] How does Lucy use social media with the businesses the David Sheldrick Wildlife Trust collaborates with?

[10:15] How does Lucy get engagement active and alive?

[11:45] What does the non-profit look for in a business partner?

[12:55] Why would Lucy and her team reject a business and not want to work with them?

[14:20] What other businesses does Lin personally work with?

[17:30] There are quite a lot of interesting and fun ways you can help out a charity. You don’t have to just give them cash or your time!

[17:45] Lin currently is looking for a charity partner for her business clients.

[19:55] Lin’s niche is corporate social responsibility services. What does that entail exactly?

[22:00] How does Lin help charities and businesses get the most out of their partnership?

[23:20] What creative fundraising ideas have Lucy and her team come up with thus far?

]]>There is no Joe for this week’s episode! BUT! Vicky did invite two fascinating guests onto the show, Lin Armstrong and Lucy Read from the David Sheldrick Wildlife Trust. Why? Because charity! In this week’s episode, we learn about how businesses can create a mutually beneficial partnership with their charity of choice and give back to a cause that they care about and love.

Key Takeaways:

[0:55] Vicky always tells her clients not to work for free, so what should they do about charity?!

[1:45] Who is Lin? She does marketing for her non-profit clients, Lucy and the David Sheldrick Wildlife Trust.

[3:05] Who is Lucy and what role does she play in the non-profit?

[4:25] How can an entrepreneur help a charity?

[6:00] How does Lucy work with the public to raise awareness and money?

[7:40] Since Lucy’s work is very social, it makes sense to promote their non-profit on social media.

[7:55] Lin believes if you can get it right with social media, it becomes a great asset and tool.

[8:50] How does Lucy use social media with the businesses the David Sheldrick Wildlife Trust collaborates with?

[10:15] How does Lucy get engagement active and alive?

[11:45] What does the non-profit look for in a business partner?

[12:55] Why would Lucy and her team reject a business and not want to work with them?

[14:20] What other businesses does Lin personally work with?

[17:30] There are quite a lot of interesting and fun ways you can help out a charity. You don’t have to just give them cash or your time!

[17:45] Lin currently is looking for a charity partner for her business clients.

[19:55] Lin’s niche is corporate social responsibility services. What does that entail exactly?

[22:00] How does Lin help charities and businesses get the most out of their partnership?

[23:20] What creative fundraising ideas have Lucy and her team come up with thus far?

]]>29:08noEP056: You're Basically A Big Pile Of HabitsFri, 06 Jan 2017 15:04:53 +0000It’s a new year! Woohoo! Vicky and Joe cover the top ten most popular resolutions in this week's episode. One common theme among all of them? They’re too vague! If you want to kick your butt in high gear this year and get your goals in order, you’ll need to be specific. Extremely specific.

Key Takeaways:

[0:50] Happy new year!!!

[3:40] Stats. Stats. Stats. STATS!

[5:10] What are the top ten resolutions most people make?

[8:55] Vicky really could do with getting a bit more organised.

[13:15] Vicky explains how she saves money!

[14:35] Make sure you have enough for the taxman.

[15:15] Disconnect from your phone.

[18:25] Spend more time with family? That’s a bit too vague for a new year's resolution.

]]>It’s a new year! Woohoo! Vicky and Joe cover the top ten most popular resolutions in this week's episode. One common theme among all of them? They’re too vague! If you want to kick your butt in high gear this year and get your goals in order, you’ll need to be specific. Extremely specific.

Key Takeaways:

[0:50] Happy new year!!!

[3:40] Stats. Stats. Stats. STATS!

[5:10] What are the top ten resolutions most people make?

[8:55] Vicky really could do with getting a bit more organised.

[13:15] Vicky explains how she saves money!

[14:35] Make sure you have enough for the taxman.

[15:15] Disconnect from your phone.

[18:25] Spend more time with family? That’s a bit too vague for a new year's resolution.

]]>32:57noEP055: 5 Things You Can Do Right Now to Grow Your Business in 2017Fri, 30 Dec 2016 13:48:31 +0000Vicky and Joe discuss five ways, maybe six ways (shh, it’s a secret), on what you can do RIGHT NOW to grow your business. It first begins with mindset and then it snowballs from there. Don’t let your negative and poor thoughts hold you back from achieving a buzzing business.

Key Takeaways:

[2:15] It’s SO COLD right now.

[4:55] Abandon the scarcity mindset!

[6:15] Don’t fight with your competitors; collaborate with them!

[7:35] There’s plenty to go around!

[10:25] Scarcity mindset = socialist…?

[14:15] Vicky...have more gin!

[15:25] Develop your avatar/ideal customer.

[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time.

[19:40] People will treat you how you allow them to treat you.

[20:25] What’s your pricing going to be?

[22:15] Follow up with your people!! Don’t miss this step.

[22:55] Invest in yourself and in your business!

[24:05] Do your due diligence and figure out what’s the right investment for you. Some of these people are scammy!

]]>Vicky and Joe discuss five ways, maybe six ways (shh, it’s a secret), on what you can do RIGHT NOW to grow your business. It first begins with mindset and then it snowballs from there. Don’t let your negative and poor thoughts hold you back from achieving a buzzing business.

Key Takeaways:

[2:15] It’s SO COLD right now.

[4:55] Abandon the scarcity mindset!

[6:15] Don’t fight with your competitors; collaborate with them!

[7:35] There’s plenty to go around!

[10:25] Scarcity mindset = socialist…?

[14:15] Vicky...have more gin!

[15:25] Develop your avatar/ideal customer.

[18:45] This is an ongoing process! Your ideal customer will have different angles you might want to appeal to. Your ideal customer might even change over time.

[19:40] People will treat you how you allow them to treat you.

[20:25] What’s your pricing going to be?

[22:15] Follow up with your people!! Don’t miss this step.

[22:55] Invest in yourself and in your business!

[24:05] Do your due diligence and figure out what’s the right investment for you. Some of these people are scammy!

]]>27:46noEP054: Why New Year's Resolutions SUCKFri, 23 Dec 2016 15:18:17 +0000Vicky is joined by Joe for this special Christmas Edition episode. In light of the holidays, Vicky dives deep into why your New Year’s Resolutions suck and are simply not working! Instead of New Year’s Resolutions, Vicky offers 7 quick tips on how you can carry on in spite of hardship and make your goals a success going forward into the year!

Key Takeaways:

[1:24] Merry Christmas everyone!

[1:45] So, why do New Year’s Resolutions SUCK?

[3:50] Why do people make New Year’s Resolutions in the first place?

[7:45] How can we actually keep and follow through on the goals we want to achieve?

[8:30] Vicky has 7 steps on how you’ll actually keep your goals!

[9:10] Lose weight and be happier are not clear enough goals!

[10:55] After you’ve set your goals, track your progress!

[11:55] However, with that being said, don’t track your results; track your actions.

]]>Vicky is joined by Joe for this special Christmas Edition episode. In light of the holidays, Vicky dives deep into why your New Year’s Resolutions suck and are simply not working! Instead of New Year’s Resolutions, Vicky offers 7 quick tips on how you can carry on in spite of hardship and make your goals a success going forward into the year!

Key Takeaways:

[1:24] Merry Christmas everyone!

[1:45] So, why do New Year’s Resolutions SUCK?

[3:50] Why do people make New Year’s Resolutions in the first place?

[7:45] How can we actually keep and follow through on the goals we want to achieve?

[8:30] Vicky has 7 steps on how you’ll actually keep your goals!

[9:10] Lose weight and be happier are not clear enough goals!

[10:55] After you’ve set your goals, track your progress!

[11:55] However, with that being said, don’t track your results; track your actions.

]]>32:04noEP053: Now Is Not The Time For Slacking Off!Fri, 16 Dec 2016 16:34:17 +0000It’s towards the end of the year and Vicky encourages everyone not to slow down! This is the perfect time to get stuff done. You’d actually be surprised by how many things you can accomplish by intensely focusing on them in the next two weeks. Also, stop setting New Year’s Resolutions. They don’t work!

Key Takeaways:

[1:15] Vicky and Joe’s college is pimped out with Christmas decorations!

[7:15] You should start your projects now! Don’t slack off.

[8:20] Vicky loves to procrastinate.

[9:45] Okay, let’s make a plan!

[10:35] Only 4% of New Year's Resolutions actually ended up getting met.

[11:05] Moral of the story? Don’t make New Year’s Resolutions.

[15:10] So, how does Vicky set her goals?

[18:55] Don’t focus on making it perfect. That will prevent you from getting things done.

]]>It’s towards the end of the year and Vicky encourages everyone not to slow down! This is the perfect time to get stuff done. You’d actually be surprised by how many things you can accomplish by intensely focusing on them in the next two weeks. Also, stop setting New Year’s Resolutions. They don’t work!

Key Takeaways:

[1:15] Vicky and Joe’s college is pimped out with Christmas decorations!

[7:15] You should start your projects now! Don’t slack off.

[8:20] Vicky loves to procrastinate.

[9:45] Okay, let’s make a plan!

[10:35] Only 4% of New Year's Resolutions actually ended up getting met.

[11:05] Moral of the story? Don’t make New Year’s Resolutions.

[15:10] So, how does Vicky set her goals?

[18:55] Don’t focus on making it perfect. That will prevent you from getting things done.

]]>30:30noEP052: Exploiting Christmas For Fun & ProfitsFri, 09 Dec 2016 14:29:10 +0000It’s nearing the end of the year! Vicky shares some examples of what companies are doing during the holiday season to generate buzz with their customers. Vicky also discusses creative ways you can leverage the holidays for business purposes and offers suggestions on how you can reward some of your fabulous clients too!

Key Takeaways:

[0:50] Joe has just woken up, and he’s confused.

[2:10] Vicky’s father is the man who decorates their home with Christmas lights.

[3:05] Die Hard is the best Christmas movie of all time.

[3:15] Okay, so with all this holiday fun, what happens to the business?

[4:15] How can we exploit Christmas for profits?

[5:20] Send Christmas cards to your clients!

[7:50] Put a little bit of effort into sending a Christmas present to your best clients.

[12:20] What kind of goodies is Vicky offering her clients?

[13:55] Start planning your packages for next Christmas too!

[15:30] Vicky reads a funny article she found.

[17:45] Starbucks is running a cool holiday promotion/giveaway right now.

[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.

[21:05] Vicky shares a story about WestJet and what they’re doing for their customers during holidays.

[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.

]]>It’s nearing the end of the year! Vicky shares some examples of what companies are doing during the holiday season to generate buzz with their customers. Vicky also discusses creative ways you can leverage the holidays for business purposes and offers suggestions on how you can reward some of your fabulous clients too!

Key Takeaways:

[0:50] Joe has just woken up, and he’s confused.

[2:10] Vicky’s father is the man who decorates their home with Christmas lights.

[3:05] Die Hard is the best Christmas movie of all time.

[3:15] Okay, so with all this holiday fun, what happens to the business?

[4:15] How can we exploit Christmas for profits?

[5:20] Send Christmas cards to your clients!

[7:50] Put a little bit of effort into sending a Christmas present to your best clients.

[12:20] What kind of goodies is Vicky offering her clients?

[13:55] Start planning your packages for next Christmas too!

[15:30] Vicky reads a funny article she found.

[17:45] Starbucks is running a cool holiday promotion/giveaway right now.

[18:55] Remember, there are people without homes who are freezing during this time of year. Take the time to donate and give to those who are less fortunate than you.

[21:05] Vicky shares a story about WestJet and what they’re doing for their customers during holidays.

[24:00] Next week, Vicky and Joe will be talking about how to avoid slacking off during the end of the year.

]]>26:41noEP051: Untangling CRM Systems with Rob DrummondFri, 02 Dec 2016 17:49:04 +0000Vicky invites Rob Drummond to demystify what this whole CRM (Customer Relationship Management) business is about. What CRM should you get and why? Rob is a big fan of Infusionsoft, but he understands quite well how quickly you can get distracted by the ‘extensiveness’ of it. Before you get involved with a CRM system, listen to this episode!

Key Takeaways:

[1:20] Who is Rob Drummond?

[3:05] What is a CRM system?

[5:45] Why are CRM systems useful?

[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.

[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.

[13:15] How can people simplify and not get distracted by the ‘shiny’ things?

[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?

[19:40] If you’re going to invest in something like this, really invest in it and use it! Don’t let it become a monthly payment monster.

[22:55] Before you invest in a CRM system, really sit down and write down what you’d like to achieve with it.

[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you’re getting into.

[30:20] Feel free to get in touch with Rob if you’d like to learn more about CRM systems!

]]>Vicky invites Rob Drummond to demystify what this whole CRM (Customer Relationship Management) business is about. What CRM should you get and why? Rob is a big fan of Infusionsoft, but he understands quite well how quickly you can get distracted by the ‘extensiveness’ of it. Before you get involved with a CRM system, listen to this episode!

Key Takeaways:

[1:20] Who is Rob Drummond?

[3:05] What is a CRM system?

[5:45] Why are CRM systems useful?

[7:55] Rob talks about Infusionsoft and why he likes it as a CRM system.

[12:35] When people first get into Infusionsoft, they end up getting too distracted by the marketing automation stuff.

[13:15] How can people simplify and not get distracted by the ‘shiny’ things?

[16:25] How can someone get involved with a CRM system without shelling out a lot of cash?

[19:40] If you’re going to invest in something like this, really invest in it and use it! Don’t let it become a monthly payment monster.

[22:55] Before you invest in a CRM system, really sit down and write down what you’d like to achieve with it.

[25:55] You can really go into a deep rabbit hole with CRM systems, so really take the time to learn what you’re getting into.

[30:20] Feel free to get in touch with Rob if you’d like to learn more about CRM systems!

]]>31:26noEP050: Shock & Awe!Fri, 25 Nov 2016 14:22:45 +0000Are you glad Vicky and Joe are no longer talking about hostage negotiations? Well, if you still have withdrawals, you can download Vicky’s hostage negotiation PDF! Link in the resources! On this week’s episode, Vicky discusses why you should send gifts in your direct-mail marketing campaigns and how to create shock & awe with your direct-mail letters!

Key Takeaways:

[0:50] Why is it so cold in Vicky and Joe’s house?

[4:20] Get the rare, first edition hostage negotiation PDF on Vicky’s website.

[4:35] This is Episode 50!! Wow!

[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.

[9:50] Put small freebies in your direct-mail!

[12:15] People give up too easily on their direct-mail campaigns.

[13:15] How can you create a shock & awe direct-mail marketing campaign?

[15:35] Work on your budget based on how much your customer is worth to you.

[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!

[17:30] Don’t send people sharp objects in the mail. Just a FYI.

[17:35] So, why does sending gifts in the mail work?

[21:30] Vicky plans on doing a whole series about guerrilla marketing.

]]>Are you glad Vicky and Joe are no longer talking about hostage negotiations? Well, if you still have withdrawals, you can download Vicky’s hostage negotiation PDF! Link in the resources! On this week’s episode, Vicky discusses why you should send gifts in your direct-mail marketing campaigns and how to create shock & awe with your direct-mail letters!

Key Takeaways:

[0:50] Why is it so cold in Vicky and Joe’s house?

[4:20] Get the rare, first edition hostage negotiation PDF on Vicky’s website.

[4:35] This is Episode 50!! Wow!

[7:05] Vicky talks about the direct-mail letters she receives from her inner circle.

[9:50] Put small freebies in your direct-mail!

[12:15] People give up too easily on their direct-mail campaigns.

[13:15] How can you create a shock & awe direct-mail marketing campaign?

[15:35] Work on your budget based on how much your customer is worth to you.

[16:15] Vicky likes to give people chocolates, but be careful - chocolate melts in the mail!

[17:30] Don’t send people sharp objects in the mail. Just a FYI.

[17:35] So, why does sending gifts in the mail work?

[21:30] Vicky plans on doing a whole series about guerrilla marketing.

]]>27:50noEP049: Come Out With Your Hands UpFri, 18 Nov 2016 19:10:53 +0000Vicky and Joe are celebrating their 7th wedding anniversary today and that means more alcohol on this special occasion! And finally, the moment we’ve all been waiting for, Vicky discusses the 5th and final stage of their hostage negotiation series. In fact, you can download a free PDF on this very subject to get a recap of all five steps in the show notes below.

Key Takeaways:

[0:40] It’s Vicky and Joe’s 7th wedding anniversary!

[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!

]]>Vicky and Joe are celebrating their 7th wedding anniversary today and that means more alcohol on this special occasion! And finally, the moment we’ve all been waiting for, Vicky discusses the 5th and final stage of their hostage negotiation series. In fact, you can download a free PDF on this very subject to get a recap of all five steps in the show notes below.

Key Takeaways:

[0:40] It’s Vicky and Joe’s 7th wedding anniversary!

[2:15] Vicky and Joe are at the 5th and final stage of their hostage negotiation series. Hurray!

]]>25:52noEP048: FBI Hostage Negotiation – How Influential Are You?Fri, 11 Nov 2016 15:09:49 +0000Vicky and Joe just got back from Vicky’s Who Are You event last week! It was exciting, but don’t worry if you missed it, Vicky is planning on hosting another one in the spring. Stay tuned for that! Vicky and Joe continue their FBI hostage negotiation discussion and are now on step 4—influence! Most people skip the first 3 steps and get right to step 4, but that’s not how you build trust and expertise with your prospects.

Key Takeaways:

[1:15] Vicky discusses the Who Are You event she hosted last week!

[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.

]]>Vicky and Joe just got back from Vicky’s Who Are You event last week! It was exciting, but don’t worry if you missed it, Vicky is planning on hosting another one in the spring. Stay tuned for that! Vicky and Joe continue their FBI hostage negotiation discussion and are now on step 4—influence! Most people skip the first 3 steps and get right to step 4, but that’s not how you build trust and expertise with your prospects.

Key Takeaways:

[1:15] Vicky discusses the Who Are You event she hosted last week!

[4:10] Her event was one of the first times where Joe was able to see Vicky being a grown up.

]]>24:39noEP047: Trust Me, I'm A Rapport-BuilderFri, 04 Nov 2016 16:26:29 +0000Vicky and Joe continue their hostage negotiation conversation! Although this episode covers step three, rapport building, Joe wonders if this series will ever end. This week, Vicky covers the differences between empathy and rapport, how to convey rapport into your marketing, and why it’s a good thing to piss people off! Tune in next week for step four, which covers influence!

Key Takeaways:

[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end? [4:15] This week Vicky focuses on step three, which is building rapport!

[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.

[6:10] What’s the actual definition of rapport?

[10:00] This is not about selling to people who don’t want your service. It’s about selling to people who are already interested.

[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they’re completely different? The way you sound in person needs to match the way you sound online.

[17:00] The people you really piss off with your marketing will not be your clients, and that’s a good thing!

[20:25] What are some of Vicky’s top ways to create rapport?

[22:30] By the way, please review this podcast on iTunes! It does help.

]]>Vicky and Joe continue their hostage negotiation conversation! Although this episode covers step three, rapport building, Joe wonders if this series will ever end. This week, Vicky covers the differences between empathy and rapport, how to convey rapport into your marketing, and why it’s a good thing to piss people off! Tune in next week for step four, which covers influence!

Key Takeaways:

[3:55] Vicky and Joe carry on with their hostage negotiation theme. Will it ever end? [4:15] This week Vicky focuses on step three, which is building rapport!

[4:20] Joe does a quick recap of the five stages to a successful hostage negotiation.

[6:10] What’s the actual definition of rapport?

[10:00] This is not about selling to people who don’t want your service. It’s about selling to people who are already interested.

[12:35] Have you ever noticed somebody having a dull personality online, but when you meet them in person, they’re completely different? The way you sound in person needs to match the way you sound online.

[17:00] The people you really piss off with your marketing will not be your clients, and that’s a good thing!

[20:25] What are some of Vicky’s top ways to create rapport?

[22:30] By the way, please review this podcast on iTunes! It does help.

]]>24:56noEP046: Walk a Mile in My ShoesFri, 28 Oct 2016 14:56:37 +0000Vicky and Joe continue their mini series on hostage negotiation tactics and dive into the subject of empathy! Last week, they covered some of the benefits of being a good listener, and this week you’ll learn how to turn your active listening skills into empathy by putting yourself in someone’s else’s shoes. Vicky even plays a song on this very subject from Joe South and The Believers!

Key Takeaways:

[3:45] Joe does a quick recap of the five stages of hostage negotiation.

[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.

[5:20] Joe spends about 50% of his time being a goldfish.

[8:35] If you want the hostage-taker to do what you want, he’s going to first have to like you.

[9:55] The point is, you need a little bit of empathy.

[10:15] Off topic: Vicky dropped her phone in the toilet...again.

[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.

[12:35] If you listen to this song, it’s all about putting yourself in somebody else’s shoes for once and realizing you’re a dick!

[13:15] In order to effectively use empathy, you have to get in somebody’s head and in order to do that, you have to learn about them!

[15:40] So, what types of things tend to piss people off?

[16:40] What are Joe’s hot buttons? Pride in stupidity.

[17:25] Vicky hates when brands make the assumption that all women want pink things.

[18:10] Let vicky and Joe know what gets you heated up!

[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you’re the better option!

[20:55] You need to understand what your customers care about and that’s not always as easy as it seems.

[21:25] You don’t just have to understand your clients, you have to get to know them.

[22:15] Bad marketing focuses on the ‘I’m right, you're wrong’ aspect. Good marketing focuses on the customer’s pain and makes them the hero.

]]>Vicky and Joe continue their mini series on hostage negotiation tactics and dive into the subject of empathy! Last week, they covered some of the benefits of being a good listener, and this week you’ll learn how to turn your active listening skills into empathy by putting yourself in someone’s else’s shoes. Vicky even plays a song on this very subject from Joe South and The Believers!

Key Takeaways:

[3:45] Joe does a quick recap of the five stages of hostage negotiation.

[5:00] NYPD hostage negotiators are taught to spend 80% of their time listening and only 20% of their time talking.

[5:20] Joe spends about 50% of his time being a goldfish.

[8:35] If you want the hostage-taker to do what you want, he’s going to first have to like you.

[9:55] The point is, you need a little bit of empathy.

[10:15] Off topic: Vicky dropped her phone in the toilet...again.

[10:55] Vicky plays a song from Joe South and The Believers called Walk a Mile In my Shoes.

[12:35] If you listen to this song, it’s all about putting yourself in somebody else’s shoes for once and realizing you’re a dick!

[13:15] In order to effectively use empathy, you have to get in somebody’s head and in order to do that, you have to learn about them!

[15:40] So, what types of things tend to piss people off?

[16:40] What are Joe’s hot buttons? Pride in stupidity.

[17:25] Vicky hates when brands make the assumption that all women want pink things.

[18:10] Let vicky and Joe know what gets you heated up!

[19:00] Make a note of what annoys your potential customers, the more you know, the more power you will have in convincing them you’re the better option!

[20:55] You need to understand what your customers care about and that’s not always as easy as it seems.

[21:25] You don’t just have to understand your clients, you have to get to know them.

[22:15] Bad marketing focuses on the ‘I’m right, you're wrong’ aspect. Good marketing focuses on the customer’s pain and makes them the hero.

]]>25:31noEP045: LISTEN TO ME! (More Hostage Negotiation)Fri, 21 Oct 2016 13:17:42 +0000In an unplanned and unorganized fashion, Vicky and Joe resume their conversation from last week about hostage negotiations. If you missed it, there are five stages to being an effective hostage negotiator. Vicky and Joe dive into the first stage, which is active listening. How can you be a good listener? Tune in to the show to find out more!

]]>In an unplanned and unorganized fashion, Vicky and Joe resume their conversation from last week about hostage negotiations. If you missed it, there are five stages to being an effective hostage negotiator. Vicky and Joe dive into the first stage, which is active listening. How can you be a good listener? Tune in to the show to find out more!

]]>26:31noEP044: Psychedelics and Hostage Negotiation Techniques Fri, 14 Oct 2016 16:13:41 +0000Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy.

Key Takeaways:

[1:00] Both Joe and Vicky are sick this week :(!

[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!

[3:00] Vicky loves The Cracked Podcast right now.

[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.

[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.

[5:50] It was basically a podcast episode about psychedelics.

[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.

[10:50] FYI, Vicky is not telling you to go take drugs.

[12:40] Let’s make a quick topic transition from drugs to hostage negotiation techniques.

]]>Vicky and Joe are a bit sick this week, so bare with them! Vicky starts off the podcast with something she learned on The Cracked Podcast. Apparently, people who suffer from PTSD can find a bit of relief through a combination of going to therapy and taking MDMA. In the context of business, Vicky discusses FBI hostage negotiation techniques and how you can incorporate them into your marketing persuasion strategy.

Key Takeaways:

[1:00] Both Joe and Vicky are sick this week :(!

[1:55] Somebody emailed Vicky the other day, letting her know how much he loved the podcast and her book. Thank you!

[3:00] Vicky loves The Cracked Podcast right now.

[3:55] Vicky hates the way drugs are handled in the UK and in the Western world.

[4:25] The Cracked Podcast was talking about PTSD and why the cure for it is illegal.

[5:50] It was basically a podcast episode about psychedelics.

[8:55] According to the podcast, giving people MDMA while in therapy has helped with their PTSD.

[10:50] FYI, Vicky is not telling you to go take drugs.

[12:40] Let’s make a quick topic transition from drugs to hostage negotiation techniques.

]]>29:16noEP043: Premium Pricing with Jon McCullochFri, 07 Oct 2016 12:49:46 +0000Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You’ll have to listen in for answers!

Key Takeaways:

[0:45] Vicky is in Ireland!

[1:00] The thing that comes up the most at Vicky’s mastermind group is that no one is charging enough.

[2:45] Jon shares an example of the times he’s charged too little.

[5:50] When selling a product you always want to emphasize to the client what they’re going to get out of it.

[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.

[12:20] Why do businesses give discounts when the customer didn’t even ask for it?

[14:45] Don’t forget! Vicky’s event is on the 3rd and the 4th of November.

]]>Vicky is currently at a mastermind meeting in Ireland. Since Joe is back in England, Vicky sits down with her mentor, Jon McCulloch, to discuss premium pricing. The biggest problem that comes up at these mastermind meetings is that business owners are not charging enough, so how can they, and you, fix this problem? You’ll have to listen in for answers!

Key Takeaways:

[0:45] Vicky is in Ireland!

[1:00] The thing that comes up the most at Vicky’s mastermind group is that no one is charging enough.

[2:45] Jon shares an example of the times he’s charged too little.

[5:50] When selling a product you always want to emphasize to the client what they’re going to get out of it.

[7:00] Jon shares another story about a dentist and how the dentist sells his premium services.

[12:20] Why do businesses give discounts when the customer didn’t even ask for it?

[14:45] Don’t forget! Vicky’s event is on the 3rd and the 4th of November.

]]>26:04noEP042: The Ethics of Writing StuffFri, 30 Sep 2016 14:10:29 +0000Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.

Key Takeaways:

[2:20] Vicky and Joe are back from Holiday!

[3:45] Vicky discusses how to not get on a podcast as a guest.

[6:50] Let's talk about plagiarism.

[7:20] What's a swipe file?

[11:35] Don't copy and paste other people's work!

[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.

[15:45] Unsubscribe to all of your competitors!

[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.

[18:55] Don't do your competitor's courses just to swipe the content of it.

[21:25] Look out for Vicky's event on November 3rd and 4th.

[21:35] If you book before the end of September, Vicky will pay for your hotel room!

[23:45] If you feel icky about what you're doing, then it probably is icky!

]]>Vicky and Joe are back from holiday! Vicky dives right into the ethics of writing and why plagiarism is a huge no-no! She even recommends unsubscribing to all your competitors so you don't risk copying their style and tone of voice. If you really like a writer's stuff, instead of stealing it, post it on your blog and give them credit for it. It doesn't have to be complicated.

Key Takeaways:

[2:20] Vicky and Joe are back from Holiday!

[3:45] Vicky discusses how to not get on a podcast as a guest.

[6:50] Let's talk about plagiarism.

[7:20] What's a swipe file?

[11:35] Don't copy and paste other people's work!

[11:45] Vicky shares a story about plagiarism that happened to her mentor, John.

[15:45] Unsubscribe to all of your competitors!

[17:20] There's nothing wrong with reaching out to the original writer and giving them credit.

[18:55] Don't do your competitor's courses just to swipe the content of it.

[21:25] Look out for Vicky's event on November 3rd and 4th.

[21:35] If you book before the end of September, Vicky will pay for your hotel room!

[23:45] If you feel icky about what you're doing, then it probably is icky!

]]>28:33noEP041: Yammas from Kalymnos!Fri, 23 Sep 2016 13:01:36 +0000Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!

Key Takeaways:

[1:00] Vicky and Joe are on holiday!

[2:35] It's important to switch off and turn your business off!

[3:30] Kalymnos airport is the worst place in the world.

[7:40] Lots of walking happening here.

[8:40] The hotel staff have made Vicky and Joe's experience very lovely.

[8:55] People will accept lower quality if the service is amazing.

[13:55] Vicky is tired from the physically active trip she is having.

[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.

[16:45] What is foot catch?

[17:50] Summary: Make people feel special when dealing with your business.

]]>Vicky and Joe are on holiday in Kalymnos, so be prepared for a very unprepared podcast episode. Vicky and Joe do a quick summary of their trip so far on the island and the lovely hotel they are currently staying at. What business lessons can you learn from friendly hotel staff? Vicky shares some tips on this episode!

Key Takeaways:

[1:00] Vicky and Joe are on holiday!

[2:35] It's important to switch off and turn your business off!

[3:30] Kalymnos airport is the worst place in the world.

[7:40] Lots of walking happening here.

[8:40] The hotel staff have made Vicky and Joe's experience very lovely.

[8:55] People will accept lower quality if the service is amazing.

[13:55] Vicky is tired from the physically active trip she is having.

[16:15] Vicky and Joe haven't been able to do the Dirty Dancing lift yet.

[16:45] What is foot catch?

[17:50] Summary: Make people feel special when dealing with your business.

]]>18:40noEP040: How To Really Enjoy Your BusinessFri, 16 Sep 2016 15:12:49 +0000Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!

Key Takeaways:

[0:55] Unfortunately Joe is not here to join us!

[1:40] Who is Sean?

[5:05] Sean has lived in New Zealand for the last 16 years.

[8:35] What does success mean for Sean?

[12:35] What's Sean's 'secret'?

[14:35] Why are Sean's products so different from everyone else's?

[19:15] It takes quite a long time to build the business that you want.

[20:15] So, what does Sean do?

[26:30] Sean really, really listens to user feedback.

[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.

]]>Vicky invites Sean D'Souza, from Psychotactics, on the show today. Sean has been living in New Zealand for the last 16 years, but grew up in India. What's fantastic about Sean is that he offers a breath of fresh air in a word filled with immediate results. Sean discusses why feedback is so, so important to your success and shares a great and fun lesson from Calvin and Hobbes about tuna sandwiches, so stay till the end!

Key Takeaways:

[0:55] Unfortunately Joe is not here to join us!

[1:40] Who is Sean?

[5:05] Sean has lived in New Zealand for the last 16 years.

[8:35] What does success mean for Sean?

[12:35] What's Sean's 'secret'?

[14:35] Why are Sean's products so different from everyone else's?

[19:15] It takes quite a long time to build the business that you want.

[20:15] So, what does Sean do?

[26:30] Sean really, really listens to user feedback.

[29:30] Sean gets around 100-600 pieces of feedback every year on his website alone.

]]>41:48noEP039: How Humans Forget EverythingFri, 09 Sep 2016 13:31:09 +0000Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!

]]>Vicky discusses why human beings tend to be forgetful. Most of the time when people are learning a new set of skills, it boils down to three reasons why that knowledge simply doesn't stick for them. Towards the end, Vicky also discusses what the 'Ebbinghaus curve of forgetting' is and why it matters!

]]>30:56noEP038: Why Your USP Isn't Your USPFri, 02 Sep 2016 13:16:06 +0000Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.

Key Takeaways:

[0:50] What does USP stand for?

[2:40] Vicky has over-committed herself again.

[3:55] Vicky hates ladders by the way!!

[5:30] Let's talk about USPs!

[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!

[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!

[8:10] What's your business's USP?

[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?

[10:45] What is Vicky's USP?

[11:50] What is Joe's USP?

[14:00] If none of your competitors are saying it, then claim your spot as the best!

[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?

[21:05] What is it about you that makes you different?

[23:00] Vicky is giving you homework, dear listeners!

[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!

]]>Vicky challenges her dear listeners to think about their USP (Unique Stand Point). What is unique or different about your business? And no, you can't have more than one! You have to know what that one (one!) thing is that sets you apart from everybody else. Vicky discusses what her USP is on the show and why having that one USP for your business is so valuable.

Key Takeaways:

[0:50] What does USP stand for?

[2:40] Vicky has over-committed herself again.

[3:55] Vicky hates ladders by the way!!

[5:30] Let's talk about USPs!

[6:15] Standing out from the crowd makes you vulnerable, which is why so many people are afraid to do it!

[7:00] It's okay to learn from different people, but trying to copy them step-by-step is not good!

[8:10] What's your business's USP?

[9:25] You can only have one USP, you can't have several. What is the one thing that sets you apart from everybody else?

[10:45] What is Vicky's USP?

[11:50] What is Joe's USP?

[14:00] If none of your competitors are saying it, then claim your spot as the best!

[17:35] Mona Lisa is just another painting, yet people are fascinated by it...Does Vicky need more wine?

[21:05] What is it about you that makes you different?

[23:00] Vicky is giving you homework, dear listeners!

[24:15] Are you excited about Vicky's upcoming event? It's coming out November 3 & 4, 2016!

]]>28:26noEP037: When Someone Offers You Exposure, Moon ThemFri, 26 Aug 2016 13:35:44 +0000Joe is back for this podcast episode! Vicky and Joe discuss the somewhat gray area of working for free. There are only four particular scenarios where you should really work for free, but everything outside of that, well frankly, you should moon the person asking you for free work in exchange for 'exposure'. Pull down your pants and moon them! These people are often manipulators who are out to take advantage of you.

Key Takeaways:

[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.

[4:20] Write for free in exchange for exposure? How about...not...

[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.

[9:05] Vicky does have a problem when people ask for stuff for free.

[9:45] If someone comes up to you and asks you to work for free, don't do it.

[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?

[12:35] Vicky remembers very clearly when she had no money and no clients.

[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.

[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.

[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?

[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.

[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!

[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.

[22:55] Okay, so when is it appropriate to work for free?

[28:35] Remember! Vicky has her event in November and you don't want to miss it.

]]>Joe is back for this podcast episode! Vicky and Joe discuss the somewhat gray area of working for free. There are only four particular scenarios where you should really work for free, but everything outside of that, well frankly, you should moon the person asking you for free work in exchange for 'exposure'. Pull down your pants and moon them! These people are often manipulators who are out to take advantage of you.

Key Takeaways:

[1:50] The chickens are hiding their eggs and both Vicky and Joe are having to do a scavenger hunt to eat them.

[4:20] Write for free in exchange for exposure? How about...not...

[9:00] To be clear, Vicky doesn't have a problem with the Huffington Post's business model.

[9:05] Vicky does have a problem when people ask for stuff for free.

[9:45] If someone comes up to you and asks you to work for free, don't do it.

[11:00] Joe asks if Vicky is speaking from a point of privilege by this point, because she's already established and doesn't need the 'free' exposure?

[12:35] Vicky remembers very clearly when she had no money and no clients.

[15:00] Vicky tries to answer every email she receives, but some people are just really rude and filled with entitlement.

[16:25] When friends ask you to do work for free, they've overstepped on your friendship boundaries.

[19:00] People think it's acceptable to ask for free things from creative types, but can you imagine if the industries were changed? Can you imagine asking for free haircuts or food at nice restaurants?

[19:25] We stop this broadcast for a brief moment due to Vicky and Joe's crazy neighbor.

[21:20] Please write for me for free and when my business is successful, you'll have more work! What a scam!

[22:35] When you're first starting out and you're struggling, Vicky understands that it can be very tempting to take what comes along.

[22:55] Okay, so when is it appropriate to work for free?

[28:35] Remember! Vicky has her event in November and you don't want to miss it.

]]>31:11noEP036: Business Banter with Dom Hodgson Fri, 19 Aug 2016 12:29:47 +0000Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!

Key Takeaways:

[0:55] Welcome Dom!

[1:30] Who is Dom and what does he do?

[3:15] What makes Dom different from other dog walker?

[7:05] What plans does Dom have for in the future?

[10:40] Dom has just finished his book! What's it about?

[11:30] Why did Dom write a book?

[12:55] How's the book doing now that it has been released?

[14:45] People who read Vicky's book are much more likely to buy from her.

[16:10] Vicky wonders who stressful it is for marketing people who have large lists.

[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.

[20:35] What advice does Dom have for those who are just starting out?

[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.

[24:35] Thanks for listening everyone and stay tuned for next week's episode!

]]>Vicky and Dom Hodgson, a dog walker from Vicky's inner circle, conduct a bit of business banter on today's show. Dom launched his own book and Vicky shares creative tips on how he (and others) can leverage it. Also, final tip, there's a lot of trial and error to owning a business, which is why you should hire someone who is smarter than you!

Key Takeaways:

[0:55] Welcome Dom!

[1:30] Who is Dom and what does he do?

[3:15] What makes Dom different from other dog walker?

[7:05] What plans does Dom have for in the future?

[10:40] Dom has just finished his book! What's it about?

[11:30] Why did Dom write a book?

[12:55] How's the book doing now that it has been released?

[14:45] People who read Vicky's book are much more likely to buy from her.

[16:10] Vicky wonders who stressful it is for marketing people who have large lists.

[20:25] If you can get your audience to opt-in as they're buying the book, you can leverage your list even further.

[20:35] What advice does Dom have for those who are just starting out?

[21:00] If Dom's business didn't work out, he'd still be doing what he's currently doing.

[24:35] Thanks for listening everyone and stay tuned for next week's episode!

]]>26:12noEP035: What I Really Mean By JFDI Fri, 12 Aug 2016 16:59:01 +0000Vicky breaks down what she really means by Just Flipping Do It (JFDI). She doesn't mean you have to become a reckless individual and go out there unprepared, but it does mean you do need to lower your standards a bit (in a good way) and not be such a perfectionist with things. It might sound like Vicky is being a bit tough here, but it's only because it took her three years for her to be okay with letting go of certain responsibilities. Even to this day, it's still a work in progress for her.

Key Takeaways:

[1:25] If you can unplug just make sure you can unplug for a few days every year.

[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.

]]>Vicky breaks down what she really means by Just Flipping Do It (JFDI). She doesn't mean you have to become a reckless individual and go out there unprepared, but it does mean you do need to lower your standards a bit (in a good way) and not be such a perfectionist with things. It might sound like Vicky is being a bit tough here, but it's only because it took her three years for her to be okay with letting go of certain responsibilities. Even to this day, it's still a work in progress for her.

Key Takeaways:

[1:25] If you can unplug just make sure you can unplug for a few days every year.

[7:10] Nike has created a billion dollar industry with their catch phrase - Just Do It.

]]>28:46noEP034: Not Everybody Has Big Goals (And That's Okay) Fri, 05 Aug 2016 14:34:05 +0000Vicky believes there's a misconception going around. Do you have any big life goals that you want to achieve? Vicky doesn't. Joe doesn't. Vicky believes most people don't have huge goals―the way Bill Gates and Sir Richard Branson do and that's absolutely okay. You do not need to have big goals in your life in order to be successful or happy. One of Vicky's goals was to buy a nice house and she's already done that. So, what's next?

Key Takeaways:

[1:40] What is a 'Womble'?

[7:00] What's Joe's life goal right now?

[7:25] We fall into this trap where we think successful people have big life goals.

[8:15] We sometimes think that if we ever hope to be successful, we too need these huge goals and this makes us feel inadequate.

[9:15] What's Vicky's life goal right now? She has no idea!

[10:45] Fun fact, Vicky loves elephants.

[11:10] What does Joe care about? Goldfish.

[12:35] Vicky has been going through somewhat of an existential crisis with her business lately.

[13:30] Most people are actually “river people”. Vicky explains what she means by that.

[15:10] You should have an idea of where you're going. Live your life with purpose. Right now, Vicky feels like she's drifting through life.

[16:55] What do you want people to say at your funeral?

[19:50] Joe is happy where he is today.

[20:45] Vicky is going to be spending the next few weeks figuring out what she wants out of life and her business.

[20:50] Will there be changes? Undoubtedly.

[23:15] Vicky is in the works with something fantastic. Stay tuned for her exciting event hosted in November!

]]>Vicky believes there's a misconception going around. Do you have any big life goals that you want to achieve? Vicky doesn't. Joe doesn't. Vicky believes most people don't have huge goals―the way Bill Gates and Sir Richard Branson do and that's absolutely okay. You do not need to have big goals in your life in order to be successful or happy. One of Vicky's goals was to buy a nice house and she's already done that. So, what's next?

Key Takeaways:

[1:40] What is a 'Womble'?

[7:00] What's Joe's life goal right now?

[7:25] We fall into this trap where we think successful people have big life goals.

[8:15] We sometimes think that if we ever hope to be successful, we too need these huge goals and this makes us feel inadequate.

[9:15] What's Vicky's life goal right now? She has no idea!

[10:45] Fun fact, Vicky loves elephants.

[11:10] What does Joe care about? Goldfish.

[12:35] Vicky has been going through somewhat of an existential crisis with her business lately.

[13:30] Most people are actually “river people”. Vicky explains what she means by that.

[15:10] You should have an idea of where you're going. Live your life with purpose. Right now, Vicky feels like she's drifting through life.

[16:55] What do you want people to say at your funeral?

[19:50] Joe is happy where he is today.

[20:45] Vicky is going to be spending the next few weeks figuring out what she wants out of life and her business.

[20:50] Will there be changes? Undoubtedly.

[23:15] Vicky is in the works with something fantastic. Stay tuned for her exciting event hosted in November!

]]>25:38noEP033: How To Be An Entrepreneur With Mega-Skillz Fri, 29 Jul 2016 13:43:06 +0000Vicky showcases the perfect example of a dedicated entrepreneur in today's episode. ShaoDow is a rapper with no label, no manager, and yet he was still able to sell over 20,000 albums on his own. How? He's dedicated. He understands his audience and makes the effort to go out there and physically meet his fan base. This man is so dedicated that he even learned French so he could expand his reach.

Key Takeaways:

[3:00] Vicky finally got to use her chainsaw!

[5:05] Vicky talks about the rapper ShaoDow.

[7:00] Good artists are very hard working and business savvy people.

[8:35] ShaoDow has sold over 20,000 albums, despite not having a manager or a label.

[11:35] You have to work at your craft every single day.

[13:25] You have to get off the couch and sell yourself.

[14:50] It's a scary thing to own your own business, but the rewards make it worth it.

[18:30] Don't work on projects you don't enjoy.

[23:00] There's nothing wrong with marketing your product to someone who can benefit from it.

]]>Vicky showcases the perfect example of a dedicated entrepreneur in today's episode. ShaoDow is a rapper with no label, no manager, and yet he was still able to sell over 20,000 albums on his own. How? He's dedicated. He understands his audience and makes the effort to go out there and physically meet his fan base. This man is so dedicated that he even learned French so he could expand his reach.

Key Takeaways:

[3:00] Vicky finally got to use her chainsaw!

[5:05] Vicky talks about the rapper ShaoDow.

[7:00] Good artists are very hard working and business savvy people.

[8:35] ShaoDow has sold over 20,000 albums, despite not having a manager or a label.

[11:35] You have to work at your craft every single day.

[13:25] You have to get off the couch and sell yourself.

[14:50] It's a scary thing to own your own business, but the rewards make it worth it.

[18:30] Don't work on projects you don't enjoy.

[23:00] There's nothing wrong with marketing your product to someone who can benefit from it.

]]>31:16noEP032: Offshore or DIE!Fri, 22 Jul 2016 13:38:16 +0000Today Vicky invites Mark Cottle and his partner Cherry on the show. Joe unfortunately could not join them for this week's call, however they do discuss something incredibly important that all business owners should look into – outsourcing. Why and when should you outsource? Mark discusses some of the benefits.

Key Takeaways:

[1:10] Mark is an accountant but he hasn't done any accounting in about 2 and a half years.

[1:40] Mark decided to outsource his company to Philippine workers.

[2:30] Mark and Cherry now help other companies do the same thing.

[6:30] Why do companies outsource?

[7:00] Companies are finding it hard to find talent.

[7:45] Cherry talks about what she does for the business.

[8:50] Their business is greatly growing!

[9:25] What can people even outsource in the first place?

[11:40] Make sure your outsourced team is documenting what they're doing, so that you can use their work as training materials in the future.

[17:25] Vicky recommends all her inner-circle members document every single second of their day so they can see where they waste their time. Facebook is a huge time suck!

[18:05] Most of what you're currently doing can be done by someone else. They could even do it better than you.

[21:00] Although Vicky does not have anyone in the Philippines right now, she does have someone working for her. An extra set of hands is incredibly helpful.

[21:20] Feel like you can't let go of something? Let go of one thing as a start.

[21:40] Upwork can be a bit hit or miss, but if you want to test this outsourcing idea out, try websites like Upwork.

]]>Today Vicky invites Mark Cottle and his partner Cherry on the show. Joe unfortunately could not join them for this week's call, however they do discuss something incredibly important that all business owners should look into – outsourcing. Why and when should you outsource? Mark discusses some of the benefits.

Key Takeaways:

[1:10] Mark is an accountant but he hasn't done any accounting in about 2 and a half years.

[1:40] Mark decided to outsource his company to Philippine workers.

[2:30] Mark and Cherry now help other companies do the same thing.

[6:30] Why do companies outsource?

[7:00] Companies are finding it hard to find talent.

[7:45] Cherry talks about what she does for the business.

[8:50] Their business is greatly growing!

[9:25] What can people even outsource in the first place?

[11:40] Make sure your outsourced team is documenting what they're doing, so that you can use their work as training materials in the future.

[17:25] Vicky recommends all her inner-circle members document every single second of their day so they can see where they waste their time. Facebook is a huge time suck!

[18:05] Most of what you're currently doing can be done by someone else. They could even do it better than you.

[21:00] Although Vicky does not have anyone in the Philippines right now, she does have someone working for her. An extra set of hands is incredibly helpful.

[21:20] Feel like you can't let go of something? Let go of one thing as a start.

[21:40] Upwork can be a bit hit or miss, but if you want to test this outsourcing idea out, try websites like Upwork.

]]>25:17yesEP031: How To Get High-Paying Clients Fri, 15 Jul 2016 14:12:55 +0000Vicky and Joe discuss what you have to do to get better paying clients in your industry. It really is not as hard as it seems, all you have to do is go the extra mile and offer services your clients would be happy to pay for. Successful or busy people will not mind paying extra for things that will save them time. Vicky dives into the topic and shares some key examples of what she means by providing 'extra services' for you to get a better idea on how to correctly position yourself.

Key Takeaways:

[1:25] What's the difference between an attic and a loft?

[7:30] People always care about their own problems.

[8:45] How do you get high-paying clients?

[13:00] Increase your prices. If you do lose clients, the increase in prices will cover it.

[14:30] Great service is not a 'feature'. You're expected to do great service. Build relationships with your clients instead.

[16:25] Can you imagine paying $40,000 a night at a resort? Why would anyone spend that much money?

]]>Vicky and Joe discuss what you have to do to get better paying clients in your industry. It really is not as hard as it seems, all you have to do is go the extra mile and offer services your clients would be happy to pay for. Successful or busy people will not mind paying extra for things that will save them time. Vicky dives into the topic and shares some key examples of what she means by providing 'extra services' for you to get a better idea on how to correctly position yourself.

Key Takeaways:

[1:25] What's the difference between an attic and a loft?

[7:30] People always care about their own problems.

[8:45] How do you get high-paying clients?

[13:00] Increase your prices. If you do lose clients, the increase in prices will cover it.

[14:30] Great service is not a 'feature'. You're expected to do great service. Build relationships with your clients instead.

[16:25] Can you imagine paying $40,000 a night at a resort? Why would anyone spend that much money?

]]>29:53yesEP030: In Which Vicky Goes Networking (No, Really) Fri, 08 Jul 2016 16:57:54 +0000Vicky went to a networking event! If you've kept up with the podcast, you would know that Vicky would rather stick pins in her eyes than go to a networking event. Well, her good friend Todd sneakily invited her to one and she went...and it wasn't terrible! Today, Vicky talks on how she crafted her 40-second introduction pitch that ended up attracting quite a bit of positive attention and made her stand out from the crowd.

Key Takeaways:

[4:45] What is Vicky talking about this week?

[5:25] Networking! It's such a dirty word!

[7:15] Joe talks about a sleazy sale's tactic that was pulled on him.

[10:30] Vicky enjoyed her networking event.

[11:15] Vicky talks about the networking format.

[12:50] You can't fire me because I quit!

[13:15] If you have a chance to stand up in a room full of people, don't waste it.

[13:30] Don't be afraid to be yourself.

[13:55] If you want to be successful, you have to be a real person.

[15:35] Are you having a hard time with your elevator pitch? Drop Vicky an email as she is working on a program to help you through that!

]]>Vicky went to a networking event! If you've kept up with the podcast, you would know that Vicky would rather stick pins in her eyes than go to a networking event. Well, her good friend Todd sneakily invited her to one and she went...and it wasn't terrible! Today, Vicky talks on how she crafted her 40-second introduction pitch that ended up attracting quite a bit of positive attention and made her stand out from the crowd.

Key Takeaways:

[4:45] What is Vicky talking about this week?

[5:25] Networking! It's such a dirty word!

[7:15] Joe talks about a sleazy sale's tactic that was pulled on him.

[10:30] Vicky enjoyed her networking event.

[11:15] Vicky talks about the networking format.

[12:50] You can't fire me because I quit!

[13:15] If you have a chance to stand up in a room full of people, don't waste it.

[13:30] Don't be afraid to be yourself.

[13:55] If you want to be successful, you have to be a real person.

[15:35] Are you having a hard time with your elevator pitch? Drop Vicky an email as she is working on a program to help you through that!

]]>27:33noEP029: Auntie AIDA Strikes Back Fri, 01 Jul 2016 15:10:51 +0000Vicky is disgusted about the racism that has come out of the woodwork since the Brexit decision. She encourages everyone to stand up against it as it should not be supported or ignored by any means necessary. Vicky also dives into what you can learn about the Brexit decision on a business level later in the show. But politics aside, Vicky and Joe continue their conversation from last week about the AIDCA acronym and what it means for your marketing.

Key Takeaways:

[1:45] Vicky is sad/angry about the Brexit.

[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.

[4:05] Stand against racism.

[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.

[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!

[11:25] What does Joe do to attract clients?

[12:10] Vicky shares what she does to attract clients.

[16:20] People will be worried about being ripped off.

[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.

[16:55] Address your customers’ concerns before they do.

[18:10] Seems simple, but you have to ask for Action.

[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.

[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.

[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.

[22:10] What lessons can be learned from Brexit?

[24:55] Throwing logic and facts at someone who is emotional isn't going to work.

[25:55] Vicky believes this has done a lot of damage to the British economy.

]]>Vicky is disgusted about the racism that has come out of the woodwork since the Brexit decision. She encourages everyone to stand up against it as it should not be supported or ignored by any means necessary. Vicky also dives into what you can learn about the Brexit decision on a business level later in the show. But politics aside, Vicky and Joe continue their conversation from last week about the AIDCA acronym and what it means for your marketing.

Key Takeaways:

[1:45] Vicky is sad/angry about the Brexit.

[2:40] Vicky doesn't recognize the country she lives in right now. Lots of racists have come out of the woodwork.

[4:05] Stand against racism.

[5:00] Last week we left you hanging on the AIDA/AIDCA acronym.

[7:30] If you want to know what not to do? Look at the yellow pages. The adverts are boring!

[11:25] What does Joe do to attract clients?

[12:10] Vicky shares what she does to attract clients.

[16:20] People will be worried about being ripped off.

[16:35] Vicky never guarantees results when she is marketing because there's no legitimate way to do so.

[16:55] Address your customers’ concerns before they do.

[18:10] Seems simple, but you have to ask for Action.

[19:15] Reiterate to your potential customer the consequences of not taking action and why they must do it with you.

[20:10] You don't need weird and sketchy marketing tricks to get people to buy from you.

[20:40] Why do you pick the products that you pick at the supermarket? Think about it and then translate that conversation into your business.

[22:10] What lessons can be learned from Brexit?

[24:55] Throwing logic and facts at someone who is emotional isn't going to work.

[25:55] Vicky believes this has done a lot of damage to the British economy.

]]>29:47noEP028: Find Your Customers’ Dog Poo Fri, 24 Jun 2016 12:13:01 +0000This is a followup on last week’s conversation about sketchy marketers using ‘ninja tricks’ to fool their audience. Vicky and her husband Joe discuss what the AIDCA acronym means and why you should always apply it to every article you write. She shares her personal tricks on what makes a good article catchy, honest, and engaging.

Key Takeaways:

[6:00] Vicky does a quick recap of last week’s episode.

[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja. [8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.

]]>This is a followup on last week’s conversation about sketchy marketers using ‘ninja tricks’ to fool their audience. Vicky and her husband Joe discuss what the AIDCA acronym means and why you should always apply it to every article you write. She shares her personal tricks on what makes a good article catchy, honest, and engaging.

Key Takeaways:

[6:00] Vicky does a quick recap of last week’s episode.

[6:45] After the podcast, go to www.tinyurl.com/bfs-ninja. [8:20] This week Vicky is expanding on her topic of non-ninja marketing tricks you need.

]]>27:00yesEP027: You Don't Need Ninja Tricks To Sell Stuff Fri, 17 Jun 2016 13:19:23 +0000Vicky has an issue with a certain type of bragger marketer that tries to sell you secret marketing tips and ninja tricks to help you become 'successful'. She believes this type of marketer is often dishonest and flashy for a very strategic reason – to get you to buy their stuff. In reality, these flashy and bragger types are broke with maxed out credit cards. Be careful who you try to emulate as it can create unrealistic expectations of success and what you truly deserve.

]]>Vicky has an issue with a certain type of bragger marketer that tries to sell you secret marketing tips and ninja tricks to help you become 'successful'. She believes this type of marketer is often dishonest and flashy for a very strategic reason – to get you to buy their stuff. In reality, these flashy and bragger types are broke with maxed out credit cards. Be careful who you try to emulate as it can create unrealistic expectations of success and what you truly deserve.

]]>27:20noEP026: Screw Professionalism Fri, 10 Jun 2016 15:13:59 +0000Vicky discusses a conversation that stirred up in her inner circle about 'being professional' to a client who, quite frankly, is a complete twat and treats his freelancer like dirt. Vicky says screw professionalism. Life's too short to have horrible clients under your belt! If they're making you unhappy, if they're not paying you, ditch them!

Key Takeaways:

[1:40] A shout out to Keith from Vicky's inner circle!

[2:30] Joe reads out what Lyn said in the inner circle.

[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?

]]>Vicky discusses a conversation that stirred up in her inner circle about 'being professional' to a client who, quite frankly, is a complete twat and treats his freelancer like dirt. Vicky says screw professionalism. Life's too short to have horrible clients under your belt! If they're making you unhappy, if they're not paying you, ditch them!

Key Takeaways:

[1:40] A shout out to Keith from Vicky's inner circle!

[2:30] Joe reads out what Lyn said in the inner circle.

[2:55] Do you have an anti-avatar? An outline of the client you know you should avoid?

]]>30:34yesEP025: You Can't Do All Of The ThingsFri, 03 Jun 2016 12:56:23 +0000Joe joins Vicky this week to discuss being overwhelmed by 'all of the things'. A main problem a lot of people have is that they compare themselves to others and note what others are doing to promote their business. Vicky says to “Stop this bad habit at once!” Instead of looking over your shoulder to see what your neighbor is doing, take the time to focus on one thing and see if it works for you - and if you like it. If you like it, great! Build on that momentum to create something great for you and your business. If you don't like it, that's fine too. Move on and find the next thing to focus on.

Key Takeaways:

[0:40] Joe is back!

[2:35] Vicky has a new journal and it's extremely organized.

[5:20] People who write what they're grateful for everyday end up being happier.

[7:10] Vicky and Joe talk about being overwhelmed.

[9:40] Most people compare too much to what other people are doing.

[10:40] Today is all about listening to yourself.

[11:00] What is Snapchat?!

[12:55] Vicky talks about one of her subscribers who has been on her list for 18 months before he bought anything from her.

[13:20] You don't need your own podcast if you don't want it!

[14:00] Pick one thing and then try it. If you don't like it, stop!

[14:20] Do stuff, but don't do everything all at once.

[15:30] Vicky talks about some of the things she does personally.

[16:15] Vicky love email marketing because it's easy and cheap.

[17:00] Re-purpose your emails into blogs!

[18:05] Should Vicky turn her podcast in to a book? Let her know!

[21:30] Vicky still doesn't understand Snapchat.

[24:55] Should you lead people directly to a social media platform? Vicky says no!

]]>Joe joins Vicky this week to discuss being overwhelmed by 'all of the things'. A main problem a lot of people have is that they compare themselves to others and note what others are doing to promote their business. Vicky says to “Stop this bad habit at once!” Instead of looking over your shoulder to see what your neighbor is doing, take the time to focus on one thing and see if it works for you - and if you like it. If you like it, great! Build on that momentum to create something great for you and your business. If you don't like it, that's fine too. Move on and find the next thing to focus on.

Key Takeaways:

[0:40] Joe is back!

[2:35] Vicky has a new journal and it's extremely organized.

[5:20] People who write what they're grateful for everyday end up being happier.

[7:10] Vicky and Joe talk about being overwhelmed.

[9:40] Most people compare too much to what other people are doing.

[10:40] Today is all about listening to yourself.

[11:00] What is Snapchat?!

[12:55] Vicky talks about one of her subscribers who has been on her list for 18 months before he bought anything from her.

[13:20] You don't need your own podcast if you don't want it!

[14:00] Pick one thing and then try it. If you don't like it, stop!

[14:20] Do stuff, but don't do everything all at once.

[15:30] Vicky talks about some of the things she does personally.

[16:15] Vicky love email marketing because it's easy and cheap.

[17:00] Re-purpose your emails into blogs!

[18:05] Should Vicky turn her podcast in to a book? Let her know!

[21:30] Vicky still doesn't understand Snapchat.

[24:55] Should you lead people directly to a social media platform? Vicky says no!

]]>28:12noEP024: Ask Me Anything! Fri, 27 May 2016 15:33:29 +0000Vicky invites Adam onto the show to answer some of his questions on how to get and keep clients. Adam is a newbie copywriter who has only been freelancing for the past five months or so, and is struggling in some key areas. Vicky answers his questions and also talks about how to weed out the guys who are just looking for free services.

Key Takeaways:

[0:40] This week Joe is not here!

[1:05] Adam asked Vicky if he could have a telephone chat with her. As you may know, Vicky doesn't do those!

[1:20] Adam is a newbie copywriter and has some questions for Vicky, so she asked him to join her on the podcast.

[2:30] Believe it or not, a lot of copywriters are awful at what they do.

[2:45] Want to become a copywriter? Study your craft.

[3:45] What is Vicky's sales process?

[4:15] Vicky has two sales processes. Her private clients and her inner-circle group.

[4:55] Word of mouth clients will be the best clients you will ever have.

[9:10] People who want to pick your brain also want to pick your pocket.

[11:00] If people want to meet you for coffee/lunch, charge a consultation fee. It will help you weed the not-so-serious people out.

[12:45] Always go to a meetings with an action agenda. Vicky explains what this means.

[18:25] Although you should present yourself as the expert, you also want to sit and listen to what the client's biggest pain points are vs. promoting/selling yourself for the job.

[20:00] The sales process is all about building relationships.

[22:55] What would be a good way to make yourself stand out when approaching people on LinkedIn or Email?

[25:35] Vicky shares creative direct-mail examples that she and her clients have used.

]]>Vicky invites Adam onto the show to answer some of his questions on how to get and keep clients. Adam is a newbie copywriter who has only been freelancing for the past five months or so, and is struggling in some key areas. Vicky answers his questions and also talks about how to weed out the guys who are just looking for free services.

Key Takeaways:

[0:40] This week Joe is not here!

[1:05] Adam asked Vicky if he could have a telephone chat with her. As you may know, Vicky doesn't do those!

[1:20] Adam is a newbie copywriter and has some questions for Vicky, so she asked him to join her on the podcast.

[2:30] Believe it or not, a lot of copywriters are awful at what they do.

[2:45] Want to become a copywriter? Study your craft.

[3:45] What is Vicky's sales process?

[4:15] Vicky has two sales processes. Her private clients and her inner-circle group.

[4:55] Word of mouth clients will be the best clients you will ever have.

[9:10] People who want to pick your brain also want to pick your pocket.

[11:00] If people want to meet you for coffee/lunch, charge a consultation fee. It will help you weed the not-so-serious people out.

[12:45] Always go to a meetings with an action agenda. Vicky explains what this means.

[18:25] Although you should present yourself as the expert, you also want to sit and listen to what the client's biggest pain points are vs. promoting/selling yourself for the job.

[20:00] The sales process is all about building relationships.

[22:55] What would be a good way to make yourself stand out when approaching people on LinkedIn or Email?

[25:35] Vicky shares creative direct-mail examples that she and her clients have used.

]]>29:15noEP023: A Mixed Bag of Rambling Fri, 20 May 2016 16:48:24 +0000Vicky is currently in Cork for a mastermind and discusses why she goes out there every three months. Believe it or not, Vicky has self-confidence issues and she discusses some of her issues on the show today. She hates listening to those marketing gurus who seem to project that their life is perfect, especially when everyone knows it's not. She started this podcast to talk to people who were similar to her and in similar positions, because being in business for yourself can get quite lonely.

Key Takeaways:

[1:40] Vicky received an email from someone, but she has two problems with what they wrote in it.

[7:40] Why is Vicky in Cork right now?

[9:00] There's very little support for people who have their own business.

[9:15] It's also hard to find the right kind of support because there are people who try to sell bullshit.

[12:40] It may sound funny, but Vicky and other female business owners have self-confidence issues.

[14:00] Vicky believes not enough people talk about it, even the marketing gurus and supposed 'leaders'.

[16:55] Vicky talks about what's been bothering her lately.

[18:40] If you're not confident about the way you look, then it’s going to negatively impact your business.

[18:55] Vicky knows other women who feel so negatively about their appearance, they won't step on stage for an event.

[19:15] If it's bothering you, fix it.

[20:30] We will come back to this topic on another day, because it's not something that's talked about enough.

]]>Vicky is currently in Cork for a mastermind and discusses why she goes out there every three months. Believe it or not, Vicky has self-confidence issues and she discusses some of her issues on the show today. She hates listening to those marketing gurus who seem to project that their life is perfect, especially when everyone knows it's not. She started this podcast to talk to people who were similar to her and in similar positions, because being in business for yourself can get quite lonely.

Key Takeaways:

[1:40] Vicky received an email from someone, but she has two problems with what they wrote in it.

[7:40] Why is Vicky in Cork right now?

[9:00] There's very little support for people who have their own business.

[9:15] It's also hard to find the right kind of support because there are people who try to sell bullshit.

[12:40] It may sound funny, but Vicky and other female business owners have self-confidence issues.

[14:00] Vicky believes not enough people talk about it, even the marketing gurus and supposed 'leaders'.

[16:55] Vicky talks about what's been bothering her lately.

[18:40] If you're not confident about the way you look, then it’s going to negatively impact your business.

[18:55] Vicky knows other women who feel so negatively about their appearance, they won't step on stage for an event.

[19:15] If it's bothering you, fix it.

[20:30] We will come back to this topic on another day, because it's not something that's talked about enough.

]]>23:55yesEP022: The Fine Art of Sticking Pins in Your Eyes Fri, 13 May 2016 13:04:37 +0000Today's podcast is without Joe! Instead, Vicky interviews Graham Todd, the Group Leader for 4Networking. Graham explains why 4Networking is different than your typical networking event and how this particular networking group can benefit you and your business. Vicky has had bad experiences with networking groups and would rather put pins in her eyes than go out to these events!

Key Takeaways:

[1:10] What does Graham do?

[2:25] Because of 4Networking, Graham will be speaking at The Business Show in London.

[3:50] Vicky hates going to network meetings. It was just people hustling each other.

[4:20] Graham agrees with Vicky. It can be quite terrible.

[5:50] Vicky feels like networking events are so fake and filled with people looking to fulfill their own personal gain.

[6:25] Graham breaks down how 4Networking works.

[8:00] Is this a bit like speed dating?

[9:30] You're not going to get instant relationships when you network. You will have to cultivate them.

[11:30] Vicky is slowly being converted to the dark side.

[11:45] Thinking about going to a networking event for the first time? Listen to Graham's advice here.

[13:45] How would someone accurately prepare for their first network meeting?

[15:45] What is Graham's 40-second elevator pitch?

[17:10] Don't miss the opportunity. Your pitch is like a powerful headline.

[18:45] Vicky's unique hook is that she ran away with the circus.

[20:45] What's the best networking tip Graham has heard? Just fucking do it!

[22:10] Feel free to contact Graham and let him know you want to join!

]]>Today's podcast is without Joe! Instead, Vicky interviews Graham Todd, the Group Leader for 4Networking. Graham explains why 4Networking is different than your typical networking event and how this particular networking group can benefit you and your business. Vicky has had bad experiences with networking groups and would rather put pins in her eyes than go out to these events!

Key Takeaways:

[1:10] What does Graham do?

[2:25] Because of 4Networking, Graham will be speaking at The Business Show in London.

[3:50] Vicky hates going to network meetings. It was just people hustling each other.

[4:20] Graham agrees with Vicky. It can be quite terrible.

[5:50] Vicky feels like networking events are so fake and filled with people looking to fulfill their own personal gain.

[6:25] Graham breaks down how 4Networking works.

[8:00] Is this a bit like speed dating?

[9:30] You're not going to get instant relationships when you network. You will have to cultivate them.

[11:30] Vicky is slowly being converted to the dark side.

[11:45] Thinking about going to a networking event for the first time? Listen to Graham's advice here.

[13:45] How would someone accurately prepare for their first network meeting?

[15:45] What is Graham's 40-second elevator pitch?

[17:10] Don't miss the opportunity. Your pitch is like a powerful headline.

[18:45] Vicky's unique hook is that she ran away with the circus.

[20:45] What's the best networking tip Graham has heard? Just fucking do it!

[22:10] Feel free to contact Graham and let him know you want to join!

]]>24:06yesEP021: Why You Should Listen To Donald Trump Fri, 06 May 2016 13:52:00 +0000Vicky shares another insightful episode with her husband Joe on specific things that Trump is doing to grab attention during his Presidential candidacy. Do not ignore Trump because he irritates you, he is an excellent marketer and there are powerful branding lessons you can learn from him.

Key Takeaways:

[1:10] Let's talk about Donald Trump.

[2:05] The entire UK is surprised that Trump has gotten this far.

[2:15] What are we watching?!

[4:25] Let's take a look at the people who have won the Presidential election in the past.

[4:35] People are predicting Trump is going to win the election because he is the most charismatic person.

[4:40] Obama and the Presidents before him had more charisma than their peers.

[6:40] Trump pretty much doesn't care what other people think, which is a bit refreshing.

[7:15] That's one powerful lesson you can take away from Trump: Be Yourself.

[7:35] Don't want to watch him because you can't stand him? That's foolish. You need to study him.

[9:30] Humans are lazy. We'll always take the path of least resistance.

[9:45] There's so much stupidity on Facebook.

[13:00] It doesn't matter what Trump says, it's the way he says it.

[14:00] Being the same as everybody else is not one of the things Trump gets criticized for.

[15:15] Words matter and the way Trump uses them is very, very powerful.

[16:45] Use short and simple words if you want to make someone do something.

]]>Vicky shares another insightful episode with her husband Joe on specific things that Trump is doing to grab attention during his Presidential candidacy. Do not ignore Trump because he irritates you, he is an excellent marketer and there are powerful branding lessons you can learn from him.

Key Takeaways:

[1:10] Let's talk about Donald Trump.

[2:05] The entire UK is surprised that Trump has gotten this far.

[2:15] What are we watching?!

[4:25] Let's take a look at the people who have won the Presidential election in the past.

[4:35] People are predicting Trump is going to win the election because he is the most charismatic person.

[4:40] Obama and the Presidents before him had more charisma than their peers.

[6:40] Trump pretty much doesn't care what other people think, which is a bit refreshing.

[7:15] That's one powerful lesson you can take away from Trump: Be Yourself.

[7:35] Don't want to watch him because you can't stand him? That's foolish. You need to study him.

[9:30] Humans are lazy. We'll always take the path of least resistance.

[9:45] There's so much stupidity on Facebook.

[13:00] It doesn't matter what Trump says, it's the way he says it.

[14:00] Being the same as everybody else is not one of the things Trump gets criticized for.

[15:15] Words matter and the way Trump uses them is very, very powerful.

[16:45] Use short and simple words if you want to make someone do something.

]]>28:20noEP020: What Does Wealth Mean To You? Fri, 29 Apr 2016 15:35:41 +0000Vicky always gets excited when she hears from her
listeners. She talks about an email conversation she had with
Louise, who recently increased her prices. Louise asked Vicky if
she still believed prices are regional and although Vicky believes
it's true to some degree, it still shouldn't deter you from
increasing your prices. Yes, you may lose customers, but the
increase in profits will make up for that.

Key Takeaways:

[1:55] Vicky and Joe did their first Parkrun 5k.

[4:30] They're getting live chickens next week!

[10:45] Would you rather munch on a £1 pie or a £4
super pie?

[11:15] Louise emailed Vicky to let her know she
increased her prices!

[13:35] You need to increase your prices!

[14:15] You may lose customers, but your increase
will more than cover them.

[15:25] Louise asked Vicky if she thought prices are
regional.

[17:10] Louise, your business is not restricted by
location.

[18:35] Tim Ferriss talks a lot about the 'new
rich'.

[20:00] Since Louise has increased her prices, she is
now able to take Fridays off.

]]>Vicky always gets excited when she hears from her
listeners. She talks about an email conversation she had with
Louise, who recently increased her prices. Louise asked Vicky if
she still believed prices are regional and although Vicky believes
it's true to some degree, it still shouldn't deter you from
increasing your prices. Yes, you may lose customers, but the
increase in profits will make up for that.

Key Takeaways:

[1:55] Vicky and Joe did their first Parkrun 5k.

[4:30] They're getting live chickens next week!

[10:45] Would you rather munch on a £1 pie or a £4
super pie?

[11:15] Louise emailed Vicky to let her know she
increased her prices!

[13:35] You need to increase your prices!

[14:15] You may lose customers, but your increase
will more than cover them.

[15:25] Louise asked Vicky if she thought prices are
regional.

[17:10] Louise, your business is not restricted by
location.

[18:35] Tim Ferriss talks a lot about the 'new
rich'.

[20:00] Since Louise has increased her prices, she is
now able to take Fridays off.

]]>29:51yesEP019: Stop Wasting Your Time On Facebook! Fri, 22 Apr 2016 12:27:56 +0000Vicky and Joe discuss some of the marketing benefits of social media and also why social media for business can be such a fine line. You can spend quite a bit of productive time promoting your business on Facebook; however Facebook can distract you from the bigger picture and turn that productive time into wasted time. Tune in to hear Vicky's thoughts on how to properly manage this.

Key Takeaways:

[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!

[3:50] Facebook is a massive time suck!

[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.

[5:15] Facebook time is not productive time.

[6:15] Social media marketing can be really, really stupid.

[6:50] Facebook as a business tool though? It can sometimes be a fine line.

[8:25] Vicky explains why social media marketing bothers her.

[10:15] Facebook is not about selling, it's about engaging with your audience.

[11:20] What's Return On Investment (ROI)?

[14:15] You have to get ROI on your marketing or you're wasting your money.

[14:20] The problem with social media is that you don't know if it's working.

[15:00] People misidentify activity on social media for actual 'buys'.

[16:20] Let's talk about life time customer value for a moment.

[19:00] Before you do anything, work out your life time customer value first.

[19:50] How much do you currently spend on your business?

[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?

]]>Vicky and Joe discuss some of the marketing benefits of social media and also why social media for business can be such a fine line. You can spend quite a bit of productive time promoting your business on Facebook; however Facebook can distract you from the bigger picture and turn that productive time into wasted time. Tune in to hear Vicky's thoughts on how to properly manage this.

Key Takeaways:

[1:15] Joe and Vicky are recording at Joe's office, without drinks in their hands!

[3:50] Facebook is a massive time suck!

[4:30] Vicky plans to install an app that will help her block FB/social media until a certain time.

[5:15] Facebook time is not productive time.

[6:15] Social media marketing can be really, really stupid.

[6:50] Facebook as a business tool though? It can sometimes be a fine line.

[8:25] Vicky explains why social media marketing bothers her.

[10:15] Facebook is not about selling, it's about engaging with your audience.

[11:20] What's Return On Investment (ROI)?

[14:15] You have to get ROI on your marketing or you're wasting your money.

[14:20] The problem with social media is that you don't know if it's working.

[15:00] People misidentify activity on social media for actual 'buys'.

[16:20] Let's talk about life time customer value for a moment.

[19:00] Before you do anything, work out your life time customer value first.

[19:50] How much do you currently spend on your business?

[21:00] After you've done the math, is 500 quid to acquire a customer really all that expensive?

]]>28:18noEP018: Until They Buy, Die, or Tell You to StopFri, 15 Apr 2016 13:22:53 +0000Vicky and Joe have officially moved into their new house, but of course, everything is an adventure with these two and Joe shares what happened as they were settling in. Today's episode is a continuation of last week's show and Vicky answers Bobbie's second question. She talks on why you should email your prospects every day and also mentions a great trick to help you give value to your audience without giving everything else away for free. Tune in for more!

Key Takeaways:

[2:15] Vicky and Joe are in their new house.

[2:40] Joe talks new house adventures that could have turned dangerous.

[7:25] The cats are completely confused.

[7:45] This week we answer Bobbie’s question.

[8:20] If you can't take a holiday in your business, you have a shit job.

[9:15] It's a huge red flag when you can't take time off of your business.

[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?

[13:40] When you email people every day, give them something of value.

[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.

[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.

[17:10] You need to train people to do what you want them to do.

[17:45] But won't my email prospects get bored if I email them every single day?

[19:55] The easiest people to sell to are the people you've already sold to.

[20:05] Think about your past customers before you start chasing for new ones.

[21:00] Hey, just a heads up, don't treat your current customers like shit.

[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.

[22:45] If you take action, you'll do better than 99% of people out there.

[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.

[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.

]]>Vicky and Joe have officially moved into their new house, but of course, everything is an adventure with these two and Joe shares what happened as they were settling in. Today's episode is a continuation of last week's show and Vicky answers Bobbie's second question. She talks on why you should email your prospects every day and also mentions a great trick to help you give value to your audience without giving everything else away for free. Tune in for more!

Key Takeaways:

[2:15] Vicky and Joe are in their new house.

[2:40] Joe talks new house adventures that could have turned dangerous.

[7:25] The cats are completely confused.

[7:45] This week we answer Bobbie’s question.

[8:20] If you can't take a holiday in your business, you have a shit job.

[9:15] It's a huge red flag when you can't take time off of your business.

[12:45] If you email your prospects every day, you're going to be there when they need you. Is it too much though?

[13:40] When you email people every day, give them something of value.

[14:00] You can give away the 'what' and 'why', but save the 'how' for paying customers.

[16:00] Vicky hasn't received any hate mail for the podcast yet. Go on! She dares you.

[17:10] You need to train people to do what you want them to do.

[17:45] But won't my email prospects get bored if I email them every single day?

[19:55] The easiest people to sell to are the people you've already sold to.

[20:05] Think about your past customers before you start chasing for new ones.

[21:00] Hey, just a heads up, don't treat your current customers like shit.

[22:00] Contact all the people who have done business with you in the past and ask them to buy something else from you.

[22:45] If you take action, you'll do better than 99% of people out there.

[22:55] Write a list of people who have just bought from you days, weeks, and ages ago and message them in that order.

[24:15] Visit resources on Vicky's website to get a great email marketing mini-course.

]]>26:22yesEP017: Saying Nice Things About Your Business Fri, 08 Apr 2016 12:40:20 +0000Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. Vicky shares her tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, Vicky offers a creative solution on how he and you can get around those without breaking the contract.

Key Takeaways:

[0:50] It's 7:30am and there's no gin.

[1:10] Vicky and Joe are not very awake right now.

[1:35] Vicky reads out loud Bobbie's email about testimonials.

[2:25] Good job for getting testimonials!

[4:25] Why are testimonials useful?

[5:50] Vicky loves cricket.

[7:00] When in doubt, we look to other people's behavior.

[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.

[10:25] The very best business comes from word of mouth sales.

[11:50] How does Joe get his testimonials?

[13:10] Stop paying attention to what everybody else is doing and focus on your own business.

[15:25] How do you get testimonials when there's a confidentiality agreement in place?

[18:30] There's no such thing as too many testimonials!

[21:20] Where should you put your testimonials? Everywhere!

[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.

]]>Bobbie wrote in saying she asked several of her clients for testimonials, but is unsure what to do with them now that she has them. Vicky shares her tips and further explains why having testimonials is so important. Joe has a hard time receiving testimonials from his clients because there are often confidentiality agreements in place. However, Vicky offers a creative solution on how he and you can get around those without breaking the contract.

Key Takeaways:

[0:50] It's 7:30am and there's no gin.

[1:10] Vicky and Joe are not very awake right now.

[1:35] Vicky reads out loud Bobbie's email about testimonials.

[2:25] Good job for getting testimonials!

[4:25] Why are testimonials useful?

[5:50] Vicky loves cricket.

[7:00] When in doubt, we look to other people's behavior.

[8:40] When you need help, don't scream out help, because people automatically assume someone else will help you.

[10:25] The very best business comes from word of mouth sales.

[11:50] How does Joe get his testimonials?

[13:10] Stop paying attention to what everybody else is doing and focus on your own business.

[15:25] How do you get testimonials when there's a confidentiality agreement in place?

[18:30] There's no such thing as too many testimonials!

[21:20] Where should you put your testimonials? Everywhere!

[24:20] Come back next week to get the answer to Bobbie's second question about pestering people with emails.

]]>25:28noEP016: How to Charge Your Clients More Fri, 01 Apr 2016 15:21:55 +0000It was Vicky's birthday on Monday and she received tons of letters and concerns over Joe's gift choices (he gave her a chainsaw). One of the happy birthday letters she received was from James, who asked Vicky how to make correct assessments on what to charge. This letter is what sparked today's conversation about knowing what to charge and finding out what you're really worth.

Key Takeaways:

[0:40] Noodle joins us on today's podcast!

[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.

[2:25] Hi James! You're now the subject of the podcast.

[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.

[4:25] How much should you charge?

[5:40] You can't possibly charge if you don't know what the project is.

[6:30] People going to you for a problem, often don't really know what the real problem is.

[9:35] Most agencies will treat you like a commodity.

[10:50] The problem with working with agencies is that they already 'know' what you’re worth.

[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.

[11:55] If you want to earn more money, then you'll have to leave an agency.

[12:30] As an independent freelancer, you're not working for somebody, you're working with them.

]]>It was Vicky's birthday on Monday and she received tons of letters and concerns over Joe's gift choices (he gave her a chainsaw). One of the happy birthday letters she received was from James, who asked Vicky how to make correct assessments on what to charge. This letter is what sparked today's conversation about knowing what to charge and finding out what you're really worth.

Key Takeaways:

[0:40] Noodle joins us on today's podcast!

[0:55] It was Vicky's birthday yesterday and Joe bought her a chainsaw.

[2:25] Hi James! You're now the subject of the podcast.

[3:10] Want a copy of Vicky's book? Feel free to email her and she might send it to you for free.

[4:25] How much should you charge?

[5:40] You can't possibly charge if you don't know what the project is.

[6:30] People going to you for a problem, often don't really know what the real problem is.

[9:35] Most agencies will treat you like a commodity.

[10:50] The problem with working with agencies is that they already 'know' what you’re worth.

[11:45] You can learn a lot from agencies though, like how to work with clients and the overall industry.

[11:55] If you want to earn more money, then you'll have to leave an agency.

[12:30] As an independent freelancer, you're not working for somebody, you're working with them.

]]>30:43yesEP015: Better Call Saul – Legal Advice for Criminals Fri, 25 Mar 2016 14:42:12 +0000Vicky and Joe sit down for another engaging episode on the Business for Superheroes podcast. Vicky first goes into a little pet peeve she has with people who claim to be copywriters when in fact they're just writers. The key difference between the two is that copywriters have to include an element of psychology and persuasion into their content, whereas writers do not. Vicky and Joe also discuss business lessons you can learn from the TV show Breaking Bad.

Key Takeaways:

[2:45] Vicky has a waiting list for her potential clients, right now.

[4:25] Someone on Facebook was looking for a copywriter. Out of curiosity, Vicky checked out the candidates and she found the copy from their websites were absolutely horrid.

[4:50] Not everyone can be a copywriter.

[5:05] A copywriter doesn't just write. They know how to use psychology and persuasion.

[5:30] Hang around people who are better than you and you will become better at your craft.

[10:20] You have to look out for yourself before you can look out for anyone else.

[13:50] Let's talk Meth.

[14:15] Vicky and Joe love Breaking Bad and talk on some of the key business lessons you can learn from Walter himself.

[19:15] Vicky genuinely recommends watching Breaking Bad if you own a business.

[21:50] In order for your product to be good, you need to do your research and you need to be good at what you do.

[22:05] If you're doing too many things at once, it ends up diluting everything.

]]>Vicky and Joe sit down for another engaging episode on the Business for Superheroes podcast. Vicky first goes into a little pet peeve she has with people who claim to be copywriters when in fact they're just writers. The key difference between the two is that copywriters have to include an element of psychology and persuasion into their content, whereas writers do not. Vicky and Joe also discuss business lessons you can learn from the TV show Breaking Bad.

Key Takeaways:

[2:45] Vicky has a waiting list for her potential clients, right now.

[4:25] Someone on Facebook was looking for a copywriter. Out of curiosity, Vicky checked out the candidates and she found the copy from their websites were absolutely horrid.

[4:50] Not everyone can be a copywriter.

[5:05] A copywriter doesn't just write. They know how to use psychology and persuasion.

[5:30] Hang around people who are better than you and you will become better at your craft.

[10:20] You have to look out for yourself before you can look out for anyone else.

[13:50] Let's talk Meth.

[14:15] Vicky and Joe love Breaking Bad and talk on some of the key business lessons you can learn from Walter himself.

[19:15] Vicky genuinely recommends watching Breaking Bad if you own a business.

[21:50] In order for your product to be good, you need to do your research and you need to be good at what you do.

[22:05] If you're doing too many things at once, it ends up diluting everything.

]]>27:06yesEP014: Are You Up Poo Creek?Fri, 18 Mar 2016 18:01:26 +0000Vicky asks an important question in today's discussion with Joe. What are you doing currently to generate more clients and customers for your business? How about, who are your dream clients? Vicky recommends writing down the top 100 people/customers/companies you'd like to do business with and then develop a nine step direct mailing campaign. In this episode, Vicky explains why you should do this and shares creative examples on how you can do it.

Key Takeaways:

[1:20] What are Joe and Vicky drinking tonight?

[2:15] What are you doing to find clients and customers?

[3:15] Do you have a 'dream' client?

[5:45] It's difficult to change, change is hard.

[5:55] Take a second to see how you behave and if it consistently bugs you, do something about it.

[8:00] The only reason why Vicky signed up to run a half marathon is because she really liked the medal they give you.

[10:15] Consider sending a direct mail to your dream client.

[12:15] Vicky talks about a carpet cleaner and what he was doing right.

[12:45] Make a list of the top 100 companies you'd like to work with and then make a direct mail plan.

[13:25] Vicky and her client sent handcuffs in the mail and it generated around half a million quid worth of business in the first two weeks.

[14:50] Put together a nine step mailing campaign.

[16:15] This does require an investment upfront. It's not free.

[17:40] Learn from Vicky's mistakes, but sometimes you just gotta make mistakes and learn from them.

[18:25] What was the best direct mail Joe has received?

[24:50] Watch what this cat litter company did to target their customers. Link in the show notes.

]]>Vicky asks an important question in today's discussion with Joe. What are you doing currently to generate more clients and customers for your business? How about, who are your dream clients? Vicky recommends writing down the top 100 people/customers/companies you'd like to do business with and then develop a nine step direct mailing campaign. In this episode, Vicky explains why you should do this and shares creative examples on how you can do it.

Key Takeaways:

[1:20] What are Joe and Vicky drinking tonight?

[2:15] What are you doing to find clients and customers?

[3:15] Do you have a 'dream' client?

[5:45] It's difficult to change, change is hard.

[5:55] Take a second to see how you behave and if it consistently bugs you, do something about it.

[8:00] The only reason why Vicky signed up to run a half marathon is because she really liked the medal they give you.

[10:15] Consider sending a direct mail to your dream client.

[12:15] Vicky talks about a carpet cleaner and what he was doing right.

[12:45] Make a list of the top 100 companies you'd like to work with and then make a direct mail plan.

[13:25] Vicky and her client sent handcuffs in the mail and it generated around half a million quid worth of business in the first two weeks.

[14:50] Put together a nine step mailing campaign.

[16:15] This does require an investment upfront. It's not free.

[17:40] Learn from Vicky's mistakes, but sometimes you just gotta make mistakes and learn from them.

[18:25] What was the best direct mail Joe has received?

[24:50] Watch what this cat litter company did to target their customers. Link in the show notes.