The highest selling French beer brand in the world has been sold in Ireland by Diageo since late 2013. Cycle 17 marked the first appearance by the brand on out of home in Ireland for more than 20 years and an example of their previous work can be seen above.

The current campaign can be seen on Adshel and Metropanel 6 Sheets, Pub A1 units and on the Upright panel in Donnybrook, Dublin.

Carat and Source out of home planned the campaign with creative by John Street.