Influence measures the overall online influence of a given voice. Keep in mind that just because a person does not have a high influence score doesn’t mean they aren’t influential. They just may not be a strong social media user – but that doesn’t mean they don’t influence a lot of people. Check out your […]

Sentiment measures the positive and negative connotations of online dialogue about your brand. It is important to measure this metric on channel (our audience) and off channel (the rest of the world). Sentiment analysis should be taken with a grain of salt, as it is typically based on machine language processing. Computers and algorithms do […]

Total Audience Analytics is a framework designed to help you understand how your metrics apply across the entire audience, in addition to the channel, platform, account and content level – and to minimize the No. 1 driver of audience burn. This is the framework we use to measure our audience in a omnichannel way. These […]