GameAccount has announced the appointment of Kevin Dale as Chief Executive Officer with immediate effect. Mr Dale succeeds John Jones, who grew GameAccount into a powerful market force during his tenure.

Mr Dale will oversee the further aggressive expansion of the GameAccount and their plans to become the next P2P “goliath”. Having witnessed the poker phenomenon and the rise of person to person betting exchanges, GameAccount’s strategy is to integrate high revenue generating P2P gaming products which are distributed via its many bookmaking partners and white label sites.

Mr Dale brings to GameAccount over six years of experience in the gaming industry, including a previous involvement at the company as a non-executive Director. Mr Dale has also served as interim Managing Director at Betdirect and Marketing Director at Sportingbet plc and Betfair.com.