News & Events

Over the last few years, the industry’s focus has been primarily on the 43 critical data fields within the IDW – the fields housing basic “must-have” data, e.g., size, weight, spec sheets, etc. In actuality, the IDW has more than 350 data fields available for manufacturers to provide more in-depth information, differentiate their brand, and showcase their products as they see fit.

IDEA can host the images of all IDW subscribers on our Digital Content server. However, due to potential legality issues and image copyright infringement within the industry, IDEA will not modify images provided to the IDW by any manufacturer without their written permission.

In EDI Expert Video Series 3.0, IDEA's B2B EDI Solutions Manager Tom Guzik continues to explore the ins and outs of EDI. Intended as a guide to small IT teams making big decisions and changes, this series answers the questions about various aspects of EDI implementation, integration, and maintenance. In this episode, we discuss what fields need to be incorporated into an EDI map when getting started.

When the Data Certification Program was created, IDEA realized that not all of its 43 critical data fields were relevant, and that there may be external factors that inhibit a manufacturer from being able to provide accurate product information. Some of the 43 critical fields may be exempt from the compliance and excellence requirements, and the “exemption” status allows the manufacturer to leave those fields blank.

Last week, the IDEA team was in Chicago attending NAED’s annual AdVenture Marketing Conference. Now, we bring you our recap of the conference, highlighting key trends and insights discussed at this year’s event.

To help manufacturers in the process of achieving excellence within the Data Certification Program, IDEA offers the Excellence Module - a tool that enables users to identify which of their items in the Industry Data Warehouse (IDW) are not meeting industry data quality standards.

When dealing with data, and all related terminology, you may feel like you’re trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly-used terms that will help you navigate the data shorthand and learn the lingo. This week, we bring you: EDI transaction sets.

Sports teams and brands are always on the hunt to improve, grow, and enhance fan engagement. This week, we explore the changing landscape of professional sports and look at how new technology shapes the sport industry.