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The Media ME Forum 2011: The stats that matter

November 26, 2011

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After registration and catching up with a few lovely tweeps during the morning coffee mixer, the MediaMe second annual event kicked off at 9:15 with the opening ceremony by MediaScope/Founder of MediaME Zeid Nasser who has announced 300 registered people attending the MediaME Forum today and stressed that this opportunity and its numerous coffee breaks is an opportunity to networking.

The events welcoming key note address was by Joud Nawar from Ipsos group who has shared rather interesting research stats. Research, performance of traditional media and online audience measurement we’re introduced by Nawar today, out of which I found the following most remarkable:

If the MENA Region we’re a country it would be the 3rd largest in the world

Over 30% of the MENA region residents have access to the internet

38% of our time is spent SLEEPING ZZZzzzzzzzzzzzzzzzz

Internet penetration will continue to grow in the LEVANT Region

11% of people in the MENA Region watch videos online

25% of people in the MENA Region own a smart phone

TV Reach is the highest among multimedia, including a 33% growth in Saudi Arabia, and a 4% growth in Jordan

100 Million US Dollars is spent on online advertisements in the MENA Region

Internet penetration in the GCC is very high

Internet penetration in Jordan is 35%

With the growth of the internet penetration audience measurement is a must

Publishers such as Jeeran, Yahoo, Google, Facebook etc will benefit from the Online measurements

The most visited website in the MENA Region is Facebook followed by Google & YouTube

Al Rai, Koora, Al Madina, Khaberni, Al Dustoor are the top local website in Jordan

63% of the online audience are males where as only 37% are females

60% of the Facebook audience in the region are females

That’s as far as I could type while listening to those numbers, I thought the presentation by Joud Nawar was amazing with a lot of interesting statistics, that’s one powerpoint I would kill to put my hands on to say the least.