insights

Mobile Website Design

It wasn’t all that long ago that Search Engine Watch published a study showing that 46% of consumers use mobile device exclusively to research purchases online. Mobile website design became more important just last week when Google put new mobile website algorithms into play when ranking websites. If you depend on your website for customers […]

After Apr 21, Things Will Be Different

April 9th, 2015

Are You and Your SEO Specialists Prepared for Google Page Ranking Change? If you’re the person running your business, or running your marketing programs, then you know that it’s hard, really hard, to ignore. Like it or not, Search Engine Marketing in Atlanta and throughout the Internet will change because Google’s next algorithm update will […]

Mobile ad spending in the US is up, up, up!

October 17th, 2014

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising. Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are […]

Mobile friendly websites have evolved in to responsive websites because mobile friendly websites aren’t just for the road. More and more of your customers and prospects are reaching your website on a smartphone or tablet from the comfort of their homes as well as coffee shops, waiting rooms and ‘just waiting around’ If your website […]

At What Point Will Your Current Website Be Outdated?

November 15th, 2013

Digital marketing trends are constantly evolving, and so should companies. While looking forward is both necessary and exciting, we also understand your company operates at a speed that is unique to your customers and your market.

Small business is growing rapidly and fueling our economy. Therefore, small business owners must advance technically to continue to grow and prosper economically. According to the U.S. Small Business Association, 23 million small businesses account for 54 percent of all U.S. sales. Furthermore, small business job growth has exceeded that of big business by 12 million jobs since 1990.

As we noted in a prior post on mobile marketing, people are increasingly accessing, sending and sharing information with mobile devices. Year-over-year, annual wireless data traffic increased 69% in 2012. With U.S. mobile advertising up 220% in 2012, companies are leveraging these statistics by using mobile marketing to communicate with sales prospects and existing contacts.

Government Health Provider Goes Mobile with NicheLabs

June 21st, 2013

You’ve seen their health clinics while running errands, but just when you need one, you can’t remember where they are. You are short on time and need the information quickly. Soon, you will be able to access critical health services information quickly and easily with your mobile device.

Fueled by the vision to protect and improve the health of its community, The Gwinnett, Newton, & Rockdale County Health Departments (GNR Health) is excited to soon provide frequently-accessed information to mobile users.

Cautionary Tale: Beware of Shortcuts When Using Stock Photos

April 29th, 2013

NicheLabs has heard from frantic clients who have received The Letter. Sent by Getty Images, a leading provider of digital media, this letter identifies and penalizes unauthorized users of Getty Images’ photographs. We believe our clients and industry contacts can benefit from a deeper understanding of the consequences for using, but not paying for, stock photos.

Mobile ad spending in the US is up, up, up!

January 18th, 2013

According to eMarketer.com, in 2012, mobile advertising was up 220% in the US. This figure includes both display advertising and PPC search advertising.

Display ads are brand-building ads, with text, logo and graphics, aimed more at getting your company’s name out there than actual conversions. PPC (Pay Per Click) ads, on the other hand, are those all-text “Sponsored Links” that appear at the top of search engine results pages. The most popular PPC service is Google AdWords.

Leading hotel renovator chooses NicheLabs to renovate its company website

January 9th, 2013

IDC Construction is a national construction company that renovates hotels and resorts for some of the world’s leading hotel brands – including Hilton, Radisson, Doubletree, Hyatt Regency, Crowne Plaza, Marriott, Holiday Inn and more. With clients like those, the people of IDC are used to meeting high standards and expect nothing less from the companies that serve them.

For this reason, Atlanta website design and marketing firm NicheLabs is proud to be the one that IDC Construction has selected to redesign its website.