A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding

D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

When is someone added to an advertiser’s video remarketing list?

A) When she clicks the ad

B) When she purchases something from the advertiser’s website

C) When she views the ad for the second time

D) When she views the ad

What’s the maximum length a TrueView video ad can be?

A) 1 minute, 30 seconds

B) There isn’t a time limit

C) 30 seconds

D) 7 minutes

To run a TrueView video ad, the video must be uploaded to:

A) any video hosting site

B) YouTube, with the privacy settings changed to “Public” or “Unlisted”

3.Web Design– Digital Marketers skilled in web design not only bring you a beautiful website that reflects positively for your brand, but they also have a solid idea of the web layouts that convert the best.

4.Copywriting– Digital Marketers who have maintained their own blogs should have honed their writing skills to write for conversions, people and search engines.

5.Social Media– Some niches thrive with traffic from Facebook, Twitter, Pinterest etc. Many businesses tend to take on social media themselves, but a true digital marketer knows the difference between using social media as a business and as an end user.

6.Analytics– combined with conversion optimization can help you determine where traffic is coming from and which channels are the most profitable.

7.Advertising– Online advertising such as AdWords and Facebook Ads are much more than set and forget. A skilled digital marketer can lower CPC and increase conversions.