25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines … Continue reading…

It’s that time of year again. The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how … Continue reading…

We’re super pleased to announce that Bunting has been shortlisted for the prestigious Best Ecommerce Platform prize at the Northern eCommerce Awards – woohoo! The award show will tie in with the eCommerce Show North, the biggest eCommerce event outside London in the UK, which debuts October 11-12th this year. Bunting will join thousands of … Continue reading…

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

It’s that time of the year again. Team Bunting will once again be heading to the London Olympia for an action packed 2 days of all things eCommerce. The eCommerce Expo has become an annual fixture for us, and there are loads of reasons why we’d love you to join us. This year, over 7000 … Continue reading…

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…

The ecommerce landscape is changing fast, and international consumers now comprise a substantial portion of your potential buyers. Not convinced? Consider this: the biggest e-commerce market today is China, with the region’s online spending expected to surpass 1 trillion dollars by 2019. Overall, e-commerce is growing fast in a multitude of economies but research frequently … Continue reading…

The Internet Retailing Expo 2017 was a blast. Those of us from Team Bunting who exhibited had a great time at the show and loved the opportunity to meet so many inspiring e-commerce professionals and leaders. It was an action packed 2 days at the Birmingham NEC, with some of the biggest names in multichannel retail in … Continue reading…

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

The world has changed a lot in the last year with plenty of surprises along the way. The world of online retail is no exception. What are the new challenges in retail, and how can you overcome them? What are the biggest opportunities – and where? A good way to find the answers to these … Continue reading…