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"Plie. Barrel turn. Cha cha cha. When I move, I move with purpose. So I need a top that channels my passion and reminds me of my innermost goals. A little playful, in a body-skimming design with the option to bare a hint of skin or showcase a bright pop of colour beneath. Some added detail on the hips to draw the eye to the most subtle shimmy, without compromising on the technicality I demand of the finest activewear fabrics. A top that looks like it wants to move, so I never forget my love of movement either."

Jessica, Dance Statement Designer

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"The distinction between dancing as a girl and dancing as a woman is in the precision of each step and the carefully placed lines of the body. Choreography brings the mind to life, inspiring creativity and directing the focus to every detail. A child at the barre wants to jump without reason. A woman stays poised and purposeful. She's a picture of strength, and seeks an equal statement of strength in her wardrobe. Sculpting fabric to summon the power for Wide Second. A high-shine finish for just the right amount of flourish. Mesh inserts that say, I may not be a child anymore, but I haven't forgotten how to have fun."

Jessica, Dance Statement Designer

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"Picking up the pace. Stepping on the accelerator. There are so many parallels between running a body and a car. How the right fuel at the right time is essential when you need to get moving. How ventilation keeps your engine cool so the only heat is the spark between the soles of your shoes and the surface of the ground. How the stronger your frame, the better equipped you are to defend against injuries. And how every man and machine just sometimes needs a pit stop. So the construction of a run jacket must be as carefully considered as the construction of a race car. With everything you need for the starting line, the sprint to the finish, and the pit stops in between."

Laura, Run Statement Designer

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"Sporty chic: the definition of workout heroes that are as captivating as they are technical. They make you feel empowered. They stand by you when you set the bar higher, and as you channel your heightened self-belief into every other feat. Like emerging from one final free dive to a moment of stillness, the water lingering on the skin. Pausing by the poolside to let the mind realise the body's success, and letting nothing stand in the way of that newfound strength. Feeling fierce, and knowing the way you look reaffirms the power within. Feminine with just the right hint of skin. Bright and playful yet classic and sophisticated. A fusion of all the finest characteristics, so neither performance nor appearance are ever a case for compromise."

Lisa, Swim Training Designer

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"No yoga practice is ever the same. And there is nothing more liberating than permitting the deepest corners of your subconscious to dictate the transition between Downward Dog and the next asana. An open mind and free spirit go a long way in every discipline from Hatha to Jivamukti. With a versatile wardrobe to prepare for a unique vinyasa flow with every chaturanga, the sky is the limit. Freedom of movement is of course essential â€“ lightweight layers are non-negotiable. Let the personality come from within, and bold prints give way to pastel-lined marl when inspiration strikes. Let no practice follow too strict a sequence, and no dress code be fixed. Let the mat be an open podium, from which your spirit is always invited to speak."

Steph, Yoga Statement Designer

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"The act of stretching your body is inseparable from the act of stretching your mind. No manner of pushing or pulling can release tension through the limbs without stillness of the mind and rhythm of the breath to restore the body to its most supple self. Clothing too must complement the liberated mind, moulding effortlessly to your figure and encouraging the breakdown of your boundaries as you stretch deeper into Warrior II or lift higher into the Wheel. Nothing permanent. Nothing static. As versatile a canvas as your body; a platform from which to imprint meaning onto the world."

Sweaty Betty is a silver lining story. Faced with redundancy, Sweaty Betty’s founder Tamara wanted to turn her luck around and embrace the opportunity to make a change for the better. So she thought about the things she loved – fitness, adventure, fashion
– and how she could run a business that would appeal to all her passions. “Imagine if there was a community for women like me who want to lead an active life without compromising on style,” said Tamara. “My vision is to dress a woman, and at the same time empower her. I want to create workout wear that’ s more than something to sweat in, it’ s a tool for transformation.”

In 1998, Tamara took the first step and opened the original Sweaty Betty boutique in Notting Hill. Within the stunning listed venue sat the most beautiful and technical in specially–designed workout wear for run, ski, yoga, swim and every discipline for the British fitness enthusiast.

Tamara’s dream has become an inspirational reality. Sweaty Betty has expanded into an omnivchannel retailer selling premium women’s activewear, designed in–house, across worldwide boutiques and an award–winning global website. From its humble origins, Sweaty Betty has evolved into a global fit fashion powerhouse. With unmistakable British style, we enable and empower every woman to push boundaries within her favourite workouts and beyond.
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