Whether that is a real letter or not is beside the point. What’s important is some of the content within that letter.

Take a look at the line that states “They want their work to add up to something.” That’s big.

Imagine getting a letter like this on your first day at work. Heck…imagine getting it after you’ve been working at your job for 10 years. When you get this message isn’t as important as getting it.

Messaging like this tells you that you are important. It tells you that you haven’t already been marginalized by the ‘organization’. It tells you that someone, somewhere cares.

Most organizations don’t take this approach.

Most places on-board employees using a process designed to get that employee into the ‘system’ and get all the proper paperwork signed. Then…they put them in a cube and start throwing work at them.

The really good managers / organizations then take time to understand their employees needs and aspirations. They try to help their employees grow. They care about their people.

Others…don’t.

The poor managers / organizations marginalize their employees by forgetting that these people have aspirations beyond doing the job they are stuck in today. These poor managers / organizations use their employees without really giving any thought to whether their happy and/or whether they could do more for the organization.

I’m not asking for utopia here. I’m not saying put your employees above profits or performance of the company. But…spend a few minutes thinking about how you can improve your team’s (or your own) opportunities.

By ignoring the aspirations you are marginalizing your team. You create an environment where people feel stuck and unappreciated. You are marginalizing your team.

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About Eric

Eric D. Brown, D.Sc. is a technology and marketing consultant with an interest in using technology and data to solve real-world business problems. In recent years, he has combined sentiment analysis, natural language processing and big data approaches to build innovative systems and strategies to solve interesting problems. In addition, he is an entrepreneur and has recently launched Trade The Sentiment, a website/service for using Twitter Sentiment in trading and investing. He also likes to take photographs when he can.

About Eric

Dr. Brown received his Doctor of Science in Information Systems in 2014 with a dissertation titled "Analysis of Twitter Messages for Sentiment and Insight for use in Stock Market Decision Making". His research interests are currently in the areas of decision support, data science, big data, natural language processing, sentiment analysis and social media analysis.In recent years, he has combined sentiment analysis, natural language processing and big data approaches to build innovative systems and strategies to solve interesting problems.

In addition, he is an entrepreneur and launched a few companies with the most recent being a company focused on proving data analytics and visualization services.