Fortune cookies are being dished out as part of Nuneaton's drink-drive campaign this Christmas.

The cookies contain messages predicting the consequences of drink-driving and are just one of the more unusual ways being used to promote the county council and police campaign.

A series of seasonal radio advertisements and bus-backs will also be used across Warwickshire to reinforce the drink-drive message.

The campaign was launched at Nuneaton's Asda store.

County Cllr Ken Browne, portfolio holder for transport, environment and rural affairs, said: "By targeting people before they go out drinking we hope to improve the effectiveness of this year's campaign.

"Any alcohol affects your ability to judge speed and distance and slows down reaction times while driving.

"At this time of the year we want to remind people again about the risks of drinking and driving and highlight the huge effect it can have on their future if they are caught and convicted."

Chief Supt Jon Bond of Warwickshire Police, said: "Combating drinking and driving is a policing priority for us 365 days of the year, but it is timely with the approach of the festive season to remind drivers and riders of their responsibilities.

"The potential catastrophic consequences and misery caused by drunk drivers are hard to contemplate at what should be a season of celebration and goodwill.

"We are disappointed that the incidence of drinking and driving is on the increase and we will ensure that there is a robust enforcement campaign over this year's festivities. We would urge everyone to be sensible and think about their transport arrangements, to avoid the temptation to drink and drive."