Where’s Bryan? 12 Provocative Posts You May Have Missed

Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit. Just in case you missed it here are a few things my team and I have been working on in the past few weeks:

6. Brand and Customer Experience

7. How Brick & Mortar Retailers Can Keep Up

Anthony wrote about how brick and mortar retailers who are struggling to keep up with online competition like Amazon should also consider evolving their offline experience, then shares a powerful example of exactly how to do that.

11. Buyer Legends Free Webinar

Our new book Buyer Legends – The Executive Storyteller’s Guide was published in late October. It’s real short, you can read it in about 30 minutes. In it we describe a simple business process any company can use to combine the power of storytelling with hard data to improve execution and conversion. It’s also real practical, you can create your first Buyer Legend in about 90 minutes.

What Other People Are Saying About Buyer Legends:

Jeffrey, Anthony and I are all thrilled and humbled by the response to Buyer Legends – The Executive Storytellers Guide.

The Eisenbergs get straight to the point, show you what to do, how it works and why it’s important. After reading this short book you will be able to apply the ideas immediately.

Five stars.

Brandy Shapiro-Babin writes

The Eisenberg’s have done it again! Each book the Eisenberg’s have written have contributed to my continued business success. In their newest undertaking, “Buyer Legends,” is a must read for anyone who works in marketing, sales or product development. With the concept that people understand, remember and identify with a story, they artfully take you through their own, easy to duplicate process on how to reach, understand and inspire the various stake holders to your company.

Roger Dooley of Neuromarketing writes

Buyer Legends is remarkable in its simplicity. It can be read in well under an hour, and the process the authors outline for creating a buyer legend can be finished in under two hours. Start the book after your morning coffee, and before lunch you’ll have your first legend.

I’m a huge fan of storytelling as a way of communicating, and the authors show how to bring sterile customer personas to life by using narrative.

Whether you are one person trying to craft better marketing or an executive hoping to develop a shared vision, Buyer Legends is a must read.

And finally Sam Decker writes

This short book is about being a middle-brained marketer…reaching an audience with left and right brain considerations. First understanding the audience through to developing a story that is more compelling to drive all marketing decisions. As such, the core of this book struck a chord with me and gave practical advice to build these stories.

Amazon will be offering the Kindle version of our book for free. Please let your friends and colleagues know that they can get their copy of Buyer Legends: The Executive Storyteller’s Guide. The post Free 9/22-26 – Buyer Legends: The Executive Storyteller’s Guide appeared first on Buyer Legends.

Customers are more connected than ever. Software continues to reduce customer friction everywhere, from customer service to fulfillment. Logistics and payment systems continue to expand what’s possible for customers. Customers expect more and better. Retail customers aren’t delighted with retailers. They feel differently about Amazon and in both cases it’s the CEO’s fault. All the […]

What’s up with Legendary Links? From time-to-time, we’ll post some of the interesting articles that we found interesting and that you may have missed. Please let us know if you find them interesting or if you’d like to share other links that we may have missed. Which Type of Voice Actor Should You Use […]