There are 11 locations where Patriots fans can Be a HERO, Be a Designated Driver at Gillette Stadium. Fans can pledge to stay sober and ensure a safe ride home for their friends and family at booths just inside the three main gates, 4 guest services locations on the 100 and 300 levels of the stadium, and at the 4 concierge stands on the club level.

At each home game, fans who pledge to be designated drivers receive a complimentary soft drink, a Designated Driver give-a-way and a chance to be selected as the Designated Driver for the Game. Each week, 1 winner will be chosen to win a $100 gift card to the sponsoring Patriot Place Restaurant, and the Designated Driver for the Game and 3 guests will be awarded with a pregame visit to the field at the next home game.

And at the end of the season, one fan will be selected as the Patriots Designated Driver for the Season and will participate in an on-field, Award Ceremony with Robert Kraft and other designated driver representatives during the final home game of the season on December 28th, 2014. At Gillette Stadium this season, there is no doubt that Responsibility Has Its Rewards.