A lightening cream for your ... vagina? Yes, and it's the latest personal care product that has a lot of people talking...

That's an ad for a skin-lightening product called Clean and Dry "Intimate Wash," a popular product in India that claims to freshen and lighten the skin ... down there.

Jezebel called the product "insane," and TIME weighed in with this: "The ad depicts an unsatisfied young wife concerned that her husband is more interested in his daily paper than in her, presumably--as the ad would have you believe--because her vagina is too dark. But after a quick wash with the pH-balanced skin-lightening cleanser, the couple is frolicking on the furniture with renewed lust."