Niagara Falls Tourism has entered into a partnership with the Scotiabank Convention Centre to manage and deliver their Meetings, Conventions and Incentive Travel (MC&IT) program. As part of this new partnership, the former program has been given a full rebrand under the name Niagara Falls Business Events.

“Seeing the success the Convention Centre has had in the Canadian and US markets, it made perfect sense for us to partner with them on this program”, said Jon Jackson, Executive Director of Niagara Falls Tourism. “The team who built the MC&IT program for Niagara Falls Tourism laid a very strong foundation. Through our new partnership with the Scotiabank Convention Centre, we will continue to grow Niagara Falls’ presence in this segment, delivering stronger results for the tourism industry and the city as a whole.”

Noel Buckley, President and General Manager of the Scotiabank Convention Centre, suggests “the idea behind this partnership begins with the fact that Niagara Falls is a dominant leisure destination, with millions of people visiting here each and every year. An opportunity like this to consolidate resources and strengthen Niagara Falls’ reputation in the business events world is something we wouldn’t turn away from. Actually it’s all part-and-parcel of what our sales and marketing team do right now on a daily basis. For Niagara Falls Tourism to propose we take the lead on the MC&IT program speaks to the level of confidence they have in the Convention Centre team.”

The destination and its stakeholders stand to benefit significantly from the positive impacts that come directly as a result of hosting more meetings and conventions. “The goal is to increase the number of business events in our city so that we have more people filling hotel rooms, eating in our restaurants and visiting our world-class attractions, which ultimately creates more industry jobs” said Jackson. Buckley added, “This approach is a more effective way of opening additional doors for the destination, and driving the kind of business travel that complements Niagara Falls’ booming leisure tourist market.

In line with this partnership, Niagara Falls Business Events is proud to announce the official re-launch of fallsmeetings.com. Corporate meeting planners and association executives are encouraged to visit the website and discover some of the many reasons why their next business event should take place in Niagara Falls. The team can also be reached individually by phone and email.