[02/10/06 - 12:00 AM]Glaxo Smith Kline to Sponsor Black History Month Vignettes on CBS Prime Time Through February

[via press release from CBS]

GLAXO SMITH KLINE TO SPONSOR BLACK HISTORY MONTH VIGNETTES ON CBS PRIME TIME THROUGH FEBRUARY

30 Second Spots Will Highlight Achievements in Science and Innovation by Notable African-Americans

GlaxoSmithKline, one of the world�s largest pharmaceutical research companies, has signed on to sponsor a series of vignettes throughout Black History Month highlighting the achievements of African-Americans in science and innovation. Throughout the month, 10 distinguished leaders in these fields will be profiled in the 30-second spots, which will air on CBS prime time starting Friday, Feb. 10.

�Many African-Americans, like those who will be featured, have been key to many medicines developed by the pharmaceutical industry and have made significant contributions to advancing science and technology. These vignettes represent a great opportunity to recognize those contributions,� said Chris Viehbacher, President of US Pharmaceuticals for GlaxoSmithKline. �We�re very pleased to partner with CBS in airing these special tributes, and we look forward to future collaborations in which we can highlight other great accomplishments in this extraordinary field.�

�We always encourage our clients to strive for differentiation in getting their message out, and these vignettes provide a great opportunity for GlaxoSmithKline to celebrate the many contributions African-Americans have made to their industry as well as the science and medical fields,� said Jo Ann Ross, President of Network Sales, CBS Television. �By airing these tributes on CBS primetime during Black History Month, GSK will be educating millions of viewers to the achievements of these leaders.�

GlaxoSmithKline is one of the world�s leading research-based pharmaceutical and healthcare companies. The company is committed to improving the quality of human life by enabling people to do more, feel better and live longer.