Category: Website design

Your brand identity is how you want to portray your business to your customers, and includes how you choose your business name, the design of your logo, the colours and shapes or graphics you use, and the type of language you use (your “tone of voice”).

Branding is important for every company. It allows you to set yourself apart from the competition, and define your company’s USP.

Here are just a few other reasons why your business should invest in a strong brand identity…

Strong Branding Makes You Memorable

While many consumers take the time to research and compare options, others choose whatever they happen to recognise. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.

Web designers often think about the web design process with a focus on technical matters such as design, code, and content management. But great design isn’t about how you integrate the social media buttons or even slick visuals. Great design is actually about having a website creation process that aligns with an overarching strategy.

Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions. This means that every element of your site needs to work towards a defined goal.

So, here are 7 of the main steps our team follows, when creating a website.

Goal identification

The first step in the creative graphic design process is the creative brief. It helps the designer learn more about the needs of the client. This step is critical since the designer needs … [Read More]

Gutenberg is the new visual WordPress editor. It is named after Johannes Gutenberg, who invented the first printing press with moveable type. As of writing this, the new visual editor is currently in its beta testing phase; it is therefore not ready to run on production sites just yet.

How is it different?

For those just starting with WordPress, the new editors goal is to make things ‘easier’. When compared to the current visual editor, Gutenberg requires minimal shortcodes and HTML to make things work.

So, unlike the current WordPress editor, you don’t have to:

Create featured images to be added at the top of a post or page;
Write shortcodes for specialized assets of different plugins;
Import images, multimedia and approved files from the media library or add HTML shortcodes;
Add widgets for content on the side of a page;
Copy and paste links for embeds;… [Read More]

Websites are often the first interaction potential customers will have with your business. This is why it is important to have a site that is not just informative, but also looks good and is easy to use. Things like colour choice, responsiveness, and navigation are just some of the informative factors to consider when designing your website.

Navigation

You could have the best content in the world on a great looking website, but it can be pointless if you haven’t considered the navigation of the site. Users need to be able to move freely around the site easily, being able to find exactly what they want. Dropdown menus are a great way to achieve this, such as this one on A&S Landscape.

A dropdown menu is a simple, yet effective way to show users everything your site has to offer. For A&S Landscape, their menu is broken down … [Read More]

Take a look around you now. Who has a mobile within a metre of them? The answer is probably everyone.

Research from GSMA’s real-time tracker puts the number of mobile devices at 7.22 billion whilst the US Census Bureau says the number of people is still somewhere between 7.19 and 7.2 billion. No other technology has impacted us like the mobile phone. It’s the fastest growing manmade phenomenon ever.

Believe it or not, 37% of websites are not compatible for smartphones.

Making your website mobile friendly can be done in two ways.

Option 1: Mobile Site

This essentially means creating a duplicate version of your website on a different domain to make it mobile friendly.