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Machine learning and deep learning are changing the face of digital marketing, and they are forcing websites to make changes to accommodate them. Google is leading the pack, by using both machine learning and deep learning as part of its algorithms for website rankings in search engine results. Google has publicly stated that RankBrain, its machine learning, artificial intelligence system that is used to help process search queries, is now the third ranking factor in search engine results rankings. Artificial intelligence is an all-encompassing term that describes machines that can demonstrate intelligence. Read more…