At the same time, the number of visitors rose by 7 percent from the prior year's first quarter. And the average revenue per Apple store reached $13 million for the quarter, its highest number ever for a non-holiday quarter, Dediu noted.

If Apple can obtain the go-ahead from the city, its San Francisco store on Stockton and Ellis streets will be moving -- but not too far.

According to SFGate, Apple recently applied to move its current store to Union Square in a new silver box-shaped building. The current store opened nine years ago, but Apple has outgrown it, the company claims. By building a new store in Union Square, it believes that it can increase the number of people employed at the store by 50. Apple currently employs 350 people at the retail location.

Apple could be planning considerable changes to the way it handles warranties on its devices, according to a new report.

The iPhone, iPad and Mac maker is said to be planning a revamp of its basic AppleCare warranty service to become a subscription that will cover all the Apple devices a user owns. AppleCare currently has to be purchased on a per-gadget basis. According to AppleInsider the company held a meeting about the changes on Thursday and plans to roll them out this fall.

The report also claims that Apple is working on some behind-the-scenes changes to the way it … Read more

Apple's plans to increase the number of retail stores it operates around the world are in full swing in Germany.

The company posted to its German site today that its first store in Berlin will officially open its doors on May 3. Oddly, Apple will open the store at 5 p.m. local time, rather than in the morning, as it has in previous store openings.

The Berlin Apple Store will be open from 10 a.m. local time to 8 p.m. local time Monday through Saturday. It'll be closed on Sunday.

Wall Street will have to make up its mind about Apple's downbeat forecast for the next quarter. But the company came in ahead of estimates during its first second quarter. Here's how Apple fared in the quarter compared:<>uct:

iPhones: 37.4 million iPhones compared to 35.1 million year-over-year iPads: 19.5 million compared to 11.8 million year-over-year Macs: 3.95 million, compared to 4 million year-over-year iPods: 5.7 million compared to 7.7 million year-over-year iTunes revenue up 28% App Store now in 155 countries and 350,000 apps 91 million visitors … Read more

Last year, nearly as many people visited Apple's retail stores as went to Disneyland parks. That's something to marvel considering Disney has been in the amusement park business since 1955, and Apple's gadget stores are barely 12 years old. Apple's stores are also light on the cotton candy, fireworks, and bathrooms.

While there are plenty more differences between the two, one major similarity is that both companies have relied on these institutions as the ideal experience for interacting with their products.

DALLAS -- Samsung has opened a new front in its battle for smartphone supremacy: the storefront.

The Korean electronics giant plans to set up mini Samsung stores inside all U.S. Best Buy and Best Buy Mobile venues within the next couple of months -- just in time for the Galaxy S4 launch. The "Samsung Experience Shops," which start rolling out Monday, will be in 500 big-box Best Buy stores and all 410 Best Buy Mobile locations by early May. Best Buy's remaining 550 large-format Best Buy stores will feature the shops by early June.

All the employees are terribly agitated. They're wearing green. Is it St. Patricks' Day? Not quite. It's a new ad -- sent to me by reader Marrec Selous -- that tweaks, pokes, teases, and tickles at Apple's softer parts.