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This episode is our top advice for new health coaches to have health coach success and getting started as a health coach. There is so much we wish we new when we were starting out like how does one go about making money as a health coach, how to create health coaching programs, how to make money online, how to become an NTP or even how to make money as a fitness coach.

Transcript:

Kendra: Hey, hey, everyone! Welcome to another episode of "The 360 Help Biz Podcast", I am Kendra Perry and I am back from Costa Rica. I missed my beautiful co-host Christine, so we're pretty stoked.

Christine: Likewise, my sister.

Kendra: Hello, hello. We've been apart and it was very sad but we're back and we'll be back together for the next bunch of episodes, so don't worry neither of us are going anywhere. This episode I'm really excited to talk about, I think we both are because this is kind of like the hindsight episode. You know how everything is always more clear in hindsight? And we want to talk about some of the things we wish we knew when we were starting out as health coaches, so maybe that it well help you, the new health coach learn from our hindsight.

Christine: Yeah absolutely. It's also diving into our reason for starting this podcast in the first place and basically it's going to save you lots of time and money. It's a good one to listen to even if you've been in business for a long time. Sometimes we're just really great at having blind spots. [crosstalk].

Kendra: You know I'm really bad for not listening to my own advice. Sometimes I have an epiphany and I'm like, "Why am I doing that? I'm telling everyone not to do that and I just realized I am doing this." You know it's good to check in and remind yourself that-

Christine: You have to be on track.

Kendra: Before we get started I just wanted to read, we did get an awesome five star review. It was from "Anonymous", so if you want to leave us advice make sure to leave us your name so we can give you a shout out. This one is a quick one, it just says "Thanks, Kendra and Christine for all the amazing content that helps building a health coaching practice less overwhelming."

Christine: I love it.

Kendra: Thank you, Anonymous, we appreciate it. But yeah, we will read your five star review that you leave us on iTunes on air because we appreciate it so much because it's the best way to help us get out there and reach more people. and if you want to support us that's probably the best thing you can do.

Christine: Absolutely. Please go ahead there right now. You can press pause and just leave us an amazing review, and just say "This is a great show." And recommend it, or just say "It's great." Doesn't matter. [crosstalk] Just hit pause now and do it, it would make us very, very happy, genuinely.

Kendra: Very happy. Very happy. Like all warm and fuzzy inside.

Awesome, and so we actually do have a freebie for this episode. So, if you guys want to download that after the episode, you can just get that at 360healthbizpodcast.com/episode16. You can grab that there, and one more thing, we started an Instagram account and we only have 40 followers so far. We need more followers, so go follow us on Instagram if you're an Instagram person. We're posting our episodes, we're giving you lots of help and business tips there, our best stuff, so definitely give us a follow and let us know that you're there. Send us a DM or leave us a comment.

Christine: Yeah, and if you're wondering how we're doing all of this, stay tuned, we're going to give a behind the scenes to all our posts at some point. I'm not sure when, but at some point. And I cannot believe it's episode 16, it's crazy! How's that happened?

Kendra: I know, we're kind of rolling along here and it feels really good!

Christine: Yeah, no it's really good, and it's going to be even better. Especially today's episode, everyone. So, shall we get started?

Kendra: Yeah, lets get started. We're going to be talking about five things that we wish we knew then, that we know now, right, Christine?

Christine:

Kendra: Yeah. And so, I think when you're starting out, it's overwhelming. You don't know where to focus your attention, you hear people talking about all these different things, and in the end... I know, me personally, I spent a lot of time working on things that I never did anything with, you know what I mean? That were kind of pointless, or I eventually realized didn't really matter.

Christine: Yeah, yeah.

Kendra: Just weren't really what I should have been focusing on.

Christine: And I think we're both very similar, in terms that we both love the online space, and we have the "shiny object syndrome", where we go after really good [search pages, right]? Especially at the beginning when you don't know what a search page is, what "copy" is, how you're craftily manipulated into things, it's just really easy to spend so much money on crap you really don't need. So, I think we're going to talk a little bit about that, and how we felt, how we've fallen- and still fall for things. I admire a great copy, it gets me every time. But I think we can help you a little bit by prioritizing what you really need and what you probably really don't.

Kendra: Totally. And the first one we're going to talk about actually may surprise you, because I think this is a cycle a lot of people get themselves into at the beginning, and it has a lot to do with imposter syndrome, I think.

Number one is your education, your health coaching actually matters less than you think it does. You're probably like "What the fuck, ladies? What do you mean, my education doesn't matter?" Yes it matters, you want to go get that education so you know how to be a health coach, but you don't need more education to get clients. And I think a lot of us in the beginning, we're like "Oh, well I just need to take this other course, I need to take this course in this, and this, and this, and then I can go out and get clients."

Christine: Absolutely. I think you need to be very clear on what your mission is, what level of difficulty you want from your client, but if we stick to the basics, a lot of people were unfortunately just raised in a very unhealthy environment, they don't have any good education. I always caught my clients who didn't know that they were sugar and ketchup, right? It's tomato [inaudible] So, I think you need to know what you want to do. But if you want to be a general health coach, you don't need to know all the bells and whistles of the body, you know? You know enough with your health code certification, obviously you need to look where to get certified at. But if you have a decent school, you know more than enough to help your normal, average person get much, much better by just using common sense most of the time.

Kendra: Yeah.

Christine: And using your coaching skills and keeping them accountable. That's all you need. You do not need a gazillion billion other diplomas.

Kendra: Yeah, you don't need all those fancy letters behind your name. You love health, you're going to upgrade your education as you go because you enjoy it, but it shouldn't prevent you from going out and getting clients. Because the truth is, people don't choose to work with you based on your education, they choose to work with you because they like you, and they trust you, and they maybe see their story in yours. They think you have a cool personality, and you're fun, that's why they decide to work with you. It's not because you have 30 letters behind your name.

Christine: Yes. And I think you need to know what the level of your expertise is going to be, who you want to serve, and also nothing is going to trump the success that you will see with your clients. No course is going to give you the confidence that you would get after working with a certain number of clients in changing their lives. Doesn't matter if you spent 10k on the bells and whistles course that is giving you all the templates that you will need, if you don't have the experience working with clients and changing their lives.

So, having said that, Kendra and I have extensive education on different things. I think it's also because we choose to deliver at this certain level, and we also know that we choose a target audience that has more issues than your average person that wants to get healthy, that needs the support. So I think you need to know about that, you need to be clear, but even still, nothing has ever been as educational as working with people. By far I think the eye opening moment for me was this year in August 2018 when I went to the Mind Share conference, a conference where you have loads of really famous health people like Dr. Aaron Christensen, Jamie Jo Bergen, Izabella Wentz, all of these people, Mark Hyman was there. Big, big people in our industry. But what I learned is that they're all people. They're literally all people, so it's really important to stop thinking that you need to have a certain appearance somewhere, a certain matter that is going to elevate you to a certain status that is going to bring you more clients, because that's not what it is, it's the results.

Kendra: Yeah, and I love you bring that up, because obviously we get a bit nerdy on this podcast, we talk about some pretty nerdy stuff, but we do work with more complex cases. My typical client is the person who's been in and out of the medical system for 20 years, they already eat healthy, they're eating paleo, they're eating organic. They do yoga, they meditate, they're doing all the right things, but they feel like a pile of poo. So obviously I need a few more tools to help that person, over your client who's like "What? Ketchup doesn't have sugar in it? Huh?" Kind of a different clientele. And when you're starting out it's okay if you just want to take the basics, work with the people who just need to learn "Oh, going to bed at 3am is not healthy? What, Froot Loops for breakfast, that's not fiber?"

Christine: Fruit?

Kendra: You know, there's a big variability between who you might work with, and you want to know obviously who you're working with, and that brings us to our next thing that we wish we knew was to narrow down and get a niche. Because I know when I started out, I did try to go too general. I made a lot of "Five steps to take your health to the next level" and the stuff that doesn't really resonate with anyone.

Christine: No. It's true. Yeah, I think it's very scary, but truth be told "Health coach", what the hell? It's so bland and boring, and I know I'd probably be offending a lot of you, I don't really care because I know what works and I know what doesn't in the end. I've tried the whole thing, and it's definitely that the more niche you get, every marketing expert will tell you this, and it so counterintuitive, but it's absolutely true. You will be known for something, you can still take on other people, because people will notice that you can work on other things, and they will get in touch with you.

But especially, whether you are local or whether you're online, let's face it: Google is your best friend, and niching, that's what's going to get your clients. My organic reach is 80%, 80% find me from typing in "see expert" into Google. That's priceless, but if you type in "health coach" there's no way you're going to come up. Niching is scary, it's sometimes not clear, there are so many processes, and in that case I do advise that you work with someone who can bring you that clarity, because we sometimes don't see, what is it, the trees through the forest? The forest through the trees? I don't remember.

Kendra: Something like that.

Christine: So, sometimes it will help there. But for sure go with the niche. It might absolutely vouch for advice. If you've ever been doubting, go with niche.

Kendra: Totally. And we dug pretty deep into this, in I believe it was episode 3, our "Niche or Not to Niche" episode, so if you are still struggling at this point in your business journey, definitely go back and listen to that episode, because we kind of walk through the steps and dig a little bit deeper into it. You need to figure out who you're helping and think about what those people are searching for.

They're not looking for, like "I'm looking for a health coach to help me with my health." They're not searching for that, they're looking for "headache relief", they're looking for "Why is my stomach so bloated?" They're looking for "Why the fuck am I so tired all day?" That's what they're searching for. In Google or YouTube, wherever it is, in all their search engines, so you need to capitalize in all those search terms, and you can't do that when you have a really general topic and you're trying to help everyone. We mentioned it in that episode, I know we talked about how it's not a death sentence, it's not like "This is your niche and this is what you have to do for the rest of your life." Right? [crosstalk]

And I just did this in my business, I just recently switched from "female hormone imbalance" to "fatigue and energy" because my interests shifted, and you can totally do that. Just try to pick something that you want to stick with for six months, maybe a year, and then see how things go, you might discover other niches within that niche, right?

Christine: Exactly. And I think that's where the Golden Ticket is finally happening, when you know exactly "That's the type of client, so I get the best results." That's how they tick, that's how they work, whether it's men or women, whether it is within the category of men and women, an age group, a certain type of person, position, whatever it is you're golden.

Kendra: Yeah, totally. And you just gotta do it. You've got to rip the bandaid off, and yes it's scary, yes you feel like you're going to run away clients when you're desperate for clients, but it'll make everything easier. It'll make your copy easier, your marketing, your videos, everything you do within your business to try to get clients, it suddenly becomes more easier when you actually know who you're talking to.

Christine: Great.

Kendra: And I was very resistant to this in the beginning, too. So I know how you feel, if you're feeling that kind of itchy, scratchy feeling right now, I felt like it too, but once I figured out who I was talking to things started to flow a lot better.

Christine: Yeah, and get in touch with Kendra, she's had that experience. I was a little bit unclear on it but I think we're different in that type. I would say get in touch with either one of us that you think is going to help you, if you need a little bit more "kickass", maybe it's me at this point. If you need someone who really knows the struggle, then it's Kendra, but get in touch with us. Send us an email, connect with us, we're normal people. [crosstalk]

Kendra: Totally, and I work with lots of practitioners that do a lot of practitioner mentoring in both the nerdy functional lab testing interpretation stuff, but also the business stuff, ultimately our conversations always go to business.

Christine: Exactly.

Kendra: Because people are always wondering "How do I get clients, how do I make a go of this? How do I quit my side hustle and make this a full time gig?" Right?

Christine: Yeah. We're kickass coaches, really good ones.

Kendra: Yeah, and I love the next one we're going to talk about, because this is one I always have to- even currently now- check myself on, is that your vanity metrics don't matter.

Christine: Oh, fuck yeah. Oh, sorry!

Kendra: I think we swear on this podcast, I think we're good. [crosstalk] I think we only dropped like 3-6 F-bombs

Christine: Yeah.

Kendra: F-bomb count: Ding, number three, we should get a bell!

Christine: Yeah, five cents in the cookie jar.

I love that you call it "vanity metrics". Who cares, it's so old school and I still remember this one person who's been contacting me a couple of times, still for a summit where she insists on getting my list, I'm like "Why? It's so antiquated. Who's you're coach, were they like 2005-2008?" It's so old school, what worked in 2013 is not working today, and I think it's like, your numbers, unless you have a very specific campaign, it doesn't matter. I have a teeny tiny list, and I convert a [muhhfuckas]

Kendra: Ding!

Christine: [inaudible] Right, and I only have two sets of courses or so a week, and so it's totally fine. So, yeah, I love that because it can give us an inferiority complexus, as in "My list is tiny, my Facebook page doesn't have a lot of followers." Let me tell you, a couple of years ago Facebook was promoting pages, it sent so many people there, stop doing that. It has nothing to do with you or your popularity, everything to do with the algorithm. There's so many different factors, platforms that shift that numbers, indeed, don't seem to really express anything.

However, I find it doesn't hurt to sometimes invest for a short period of time in companies that can help you in a legitimate way, and in a way that is in alignment with you, build a certain following base on a certain platform. It doesn't need to be 20k, it can be 6k or 5k, and it's impressive enough for if you want to have media, for example, to go and look at your Instagram account and say "Okay, at least she's got 4,000 followers, that's more than your average person." You can find people that do a really, genuinely good job without spamming you or having fake accounts online, and I think that sometimes when you have a good income already, it's [then a good way] to sometimes spend money. It's definitely not something you need in the beginning.

Kendra: No.

Christine: But as you are in the middle of the career, it might be a good idea when you budget, what you're going to focus your marketing money on during next quarter, or during second quarter or third quarter, that you say "For one quarter I'm going to focus on that." For example.

Kendra: Totally. And I think in the beginning, you might have 200 followers on social media, maybe you have 50 people on your list, but don't look at it like "I just have 200 followers and I only have..." treat your list and your social media following as if it were thousands. Really try to get that mindset going, because the truth is 50 engaged email list subscribers is way better than 500 people who don't give a shit- ding! About what you're doing and about what you're saying.

And you don't need, I think this is a really good piece of advice, I know in the beginning I felt really overwhelmed, I'm looking at these other people out there who have thousands and thousands of followers and I'm thinking that I can't make money or I'm not going to be able to get income until I get that amount of followers, but you can actually have a very successful and a very profitable business with a very small list and a very small following. Me and Christine are great examples of this, I generate six figures, I have 2,000 people on my list, I have 1,600 on Facebook I think I have 4,000 on Instagram, it doesn't matter.

Christine: No, no.

Kendra: It's because those people like what I'm saying, I nurture them, I treat them like humans. Remember, followers are humans, they're not just numbers. I can have a five figure launch with a 2,000 person email list.

Christine: Exactly. And I have, I've talked with [inaudible] who was a coach of mine, and she has a tiny list, I think it's also not 500 people, not even. And she just had $170,000 launch, or, yeah, a $70,000 launch that she didn't spend any ad spend on. So everything's possible, and I'm not in love with my list, I'm very honest about it, but I just need one person to convert and it's a 10k day.

Kendra: Yeah.

Christine: Don't plan on the number of people that you have on there, and communicate with them.

Kendra: Yeah.

Christine: Ask your client, if they do, tell them "I'm appreciating it, and the etiquette last week, and the protocol, converting to clients, there we go." So, I'm not the one who's having a gazillion billion files, or anything like that. I find that is also something that we spend way too much time on, having the perfect [email] sequence and all of that, I find that it's not necessary. It can help if you have a product launch or anything like that, but anything else, if you're consistently showing up and you show them who you are, you don't need a $10,000 dollar [email] sequence that you pay someone for, you really don't. Just be honest.

Kendra: Yeah, yeah. Just love the people you've got and really appreciate the fact that they're there, because when I look at people who are buying something from me when I launch something, it's the people who've been on my list for years. They may not even show up that much, they might not reply to the emails or even comment on my page, but I know they're there, and they're the ones who buy because they're holding on to me, and it's not even a big group of people in the end. It's like this group of people who are my number one fans and they always buy, every time I release something they buy from me. Right?

Christine: Yeah. And I would even advocate to get rid of the rest. I purge my list religiously every two months, where I go through any people who have been inactive for three months, I delete them. Any unsubscribes, I delete them. And I also send out emails at least twice a year where I'm telling them "Do you still need me, yes or no? And please unsubscribe if you don't." And I literally tell them that. Please unsubscribe, and something that I would recommend there is the "nine-letter email". Where you don't have any formatting, you literally just say "Hi, I'm just wondering if you still need my services. Christine." And then you can do a "P.S. If you don't, please unsubscribe." Or you just leave it.

And then you can see, people who don't react, delete them. They don't need you. They're a waste of space on your email list, they cost you money, it's giving you skewed data, it lowers your open rates. I just get rid of them, I delete them, they're not going to buy from me.

Kendra: Yeah.

Christine: Because in the end a lot of people, especially at a certain price point, they are either in or they're out. And the hackless, we don't want them.

Kendra: Yeah, exactly. And I mean it's scary to get rid of those, I remember at one point deleting 1,700 people from a 3,000 person list. And I was like "This is over half my subscribers, but they weren't opening my emails, they weren't high-quality leads, so there was no point in them being on there. And it does affect how your email provider views emails as spam, if you're sending out emails and nobody's opening them, Gmail is like "This person's sending out spam." So they will choke hold your open rate, so be aware of that, and it's true like Christine said: Generally you're paying for the more subscribers that you have on your list, you don't want to be paying for people who don't give a shit about you, or what you're saying. And it's scary but it's all about engaged followers.

There's a woman that I follow, I'm not going to say "I have such a crush on her", but anyways, she has a really small list. I think she has 4,000 people on her email list, and she has multiple six figure launches with 0 ad spend because that's how engaged her people are.

Christine: Exactly. And I find you need to work to your strengths. I'm not a writer, so my [inaudible] in the meantime I don't even write them anymore. I'm going to write the next one because it's going to be a [inaudible] email, but in general it's not me who writes them, because I don't like writing. My medium is speaking, I don't like writing so I'm not going to expect my email list to convert like a motherfucker, because I don't really put that much love into it because I don't like Dammit. I don't like writing. I want to tell you guys as well, stick to your zone of genius. Writing is making your eyes glaze over or spin around, then don't do it, then don't put more energy into it. It's negative energy that you can use in your zone of genius, whatever that might be. Maybe writing is a zone of genius, then put extra effort in there.

I think it's really, really important, but the old message of email marketing being the one and only tool is definitely over, and I know that people who have this golden age of infusion software where you have a list of 50-60,000 people and stuff are really struggling because Gmail is ruthless.

Kendra: Yeah.

Christine: It's a real struggle all the time to figure out the algorithms and they hire multiple people to figure it out, which is costing them again.

Kendra: A lot of money.

Christine: So keep it simple, people.

Kendra: Yeah, keep it simple, love the people you've got, love the shit out of them. They're listening to what you say, change that mindset around! Ungh! I saw some thrusting over there, Christine.

Christine: I'm loving you guys, oh my goodness.

Kendra: Yeah.

Christine: Get on there, go to [inaudible] dot com. I'm loving it.

Kendra: It's so funny, but yeah, you've just got to have that mindset. Look at them, and like I said, remember they're humans, they're people, they're not just numbers, they're not just metrics, they're not just statistics. They are humans and if they like what you're saying, they're reading all your blog posts or watching all your Facebook Lives or whatever, that is sweet. That's a good follower and that is someone who is going to eventually buy from you when you have something to sell.

Christine: Yeah. Agreed. Alright, what do we have next?

Kendra: Number 4: Don't reinvent the wheel, learn how to repurpose content. And this was a really big ah-ha moment for me, because when I started out, I was creating unique content for every single platform. [crosstalk] Instagram, it was just ridiculous. I remember the first time I was like "Oh, repurposing content." I was like "Oh my god, how did I not know what that was a year ago?"

Christine: Yeah. And I think we have to say thanks to how amazing Jamie Palmer for that, right?

Kendra: Yeah, we did an episode with her, it was episode 2 on repurposing content, she has a really great content repurposing strategy that I know you implement in your business, Christine, and I actually work with Jamie in her agency so I know they're doing it for my social media. But really all you have to do is create one high-quality of content like every week or two, like for me, I'm like you I'm not really into writing, I don't care for blog posts, I'm good on video.

So I do a lot of Facebook Lives, I take my Facebook Live and then I transcribe it, I put it on YouTube, I pull the audio from it, it goes into a podcast, and then Jamie and her team they actually pull little blurbs from that video and the they put it on Facebook, Pinterest, LinkedIn, Instagram, and I turn that video transcription into something for my email list, as well.

Christine: Exactly.

Kendra: Mm-hmm (affirmative).

Christine: That's exactly the same process I use. I literally only do the Facebook video, that's all I do, the whole rest is my assistant who takes over. She does all the rest, it's a very simple system, it takes a little bit in the beginning to learn, but not that much, and now she's done, in literally an hour she's done. And I've seen numbers in this case, I think my organic search went up from 56% to now 80%.

Kendra: Wow.

Christine: Just because you are everywhere, and it's no effort. I literally just do that video, I love doing them.

Kendra: Mm-hmm (affirmative).

Christine: Once a week is not too much, you could even batch them if you wanted to.

Kendra: Yeah.

Christine: I'm not very good at that but sometimes I do, I know you are.

Kendra: I'm super into it! It's changing my life.

Christine: So you do whatever calls you. I'm a spur of the moment person, I never script anything, or I don't have [inaudible] notes, very individual. But no matter what, repurposing, it's a golden thing.

Kendra: Yeah.

Christine: And also, you don't need a new piece of content every year or month. I have a very particular schedule of what I see that I've done this year, doesn't mean that I'm not going to use the same topic next year. Because you get the same questions over and over again and truth is people are not going to scroll through all your blog posts all the time, they're going to that top five.

Kendra: Yeah.

Christine: So you can talk about the same topic, and you will have other clients who have had the same issue but dealt with it differently. You have learned more, you've experienced a lot more, so don't think you'll be boring. And we've talked about that, I always feel like I have a mug coming flying toward my forehead when I use the word "cortisol" because I think I use it too much, but it's just not true! I'm like "cortisol", ugh, people are going to chase me with sticks. It's really not true, I'm talking about it in this weeks episode, actually. It's not true, it's in your head. It's literally just the voices in your head that aren't true.

Kendra: Yeah, and I love what you're saying there, don't be afraid to repeat yourself. You are going to repeat yourself, you're going to say the same shit over and over and over and over again, but- ding! But it doesn't matter because not every person is following every single thing that you do, they're not reading your Pinterest posts, your Instagram your Facebook and reading your blog posts and going on your YouTube channel, they're not. They're seeing bits and pieces of it, but they also need that repetition, that's actually really important, you kind of need to hear the same thing a few times for it to stick.

I'm the same way, when I say "detox" when I say "mineral imbalance" when I say "metal toxicity" I'm just like "Oh man, people are so sick of hearing me talk about this", but they're not. It's so funny, the people I have in my membership, I feel like I repeat myself so much even within my small membership, and people are like "Oh my god, every time it's so interesting." And I'm like "Man, I just say the same shit three weeks in a row and they think it's the best." Because yeah, people need that repetition, and not everyone is remembering every single thing that you said, right? [crosstalk]

Christine: And you say that people get different things out of it, that's just the way it works.

Kendra: Yeah. So I think that's a big one, you can't reinvent the wheel, you can't make new social media content for every social media platform and then go totally cray-cray and burn yourself out, and then you get to the point where you're like "I'm out of ideas, I have no ideas left." You can reuse the same content, I've made a Facebook Live on the same topic probably like five or six times.

Christine: Oh yeah.

Kendra: I've spoken about it in a bit of a different way, maybe taken a bit of a different angle, but really when it comes down to it, it's the same stuff.

Christine: I mean people ask you all the same questions all of the time.

Kendra: Mm-hmm (affirmative). That's true.

Christine: You notice it when you do interviews, it's the same question all of the time, and it's just like "Okay, how can I make it more spicy?" It doesn't even matter.

Kendra: Yeah. Just be okay with repeating yourself, right? Groundhog Day all day, every day. You know that movie? [crosstalk]

Awesome, and I love our final hindsight tip because it's about outsourcing, it's about not trying to do everything yourself, and yes when you're a solopreneur in the beginning and maybe when you don't have a lot of money, you are going to be doing a lot of things yourself, but we do encourage you to outsource just one thing. Because there is something that you suck at, that you absolutely suck at. Maybe it's graphic design, you just make these shitty, clunky nineties images and you're like "That's not nice." You can actually find someone for super cheap to do that for you.

Christine: Yes, and I would argue that that money is going to return to you so quickly because of two different ways; number one: It's going to free up energy. When you do something that's out of your zone of genius it drags negative energy out of you. It makes you twice as tired as anything else. So you're not going to spend that energy on something that is in your zone of genius that would actually give you energy instead. So that's number one.

Kendra: Yeah.

Christine: The second thing is, it's a mindset thing.

Kendra: Yeah.

Christine: When you go and you consider yourself as a business, even if it's a freelance [inaudible] employee, you've raised your vibe, you've raised your authority, and you're a proper business. You're not a haggler, you're not a hustler, you're like "I am the boss of my business, and I treat it as a business." And you will appear that way, people who want to work with you will see that, you will have a different vibe around you and when you say "My assistant will do that", it is a different ballgame. Most people now don't even communicate with me personally anymore, it's my assistant who does everything. I have an executive assistant, I have a speaker agent, most companies don't even get to talk to me until I fly to the gig. It's just a different ballgame, right?

Kendra: Mm-hmm (affirmative).

Christine: And you need to step up to that. I find the time where the solopreneur is wearing a gazillion hats, like 17 is not even enough, it's just "Why?" It's not a sign of intelligence not to outsource things, because it's not an impression of price, it's totally affordable. Especially things that are draining you but can easily be outsourced, like processors, graphic design, transcriptions, other things we outsource, everything. Scheduling posts, answering typical questions from your website, sending out scheduling links, I don't even schedule anything anymore. My assistant looks at other people's scheduling links and does it in my calendar. So things like that, you don't need to do that, you really don't.

Kendra: Yeah, and really think about what doesn't make you money because those are the things you should be considering outsourced. What are the things that you need to be doing? Obviously if you do video you're not going to outsource video, if you are your brand and you need to get in front of people, you're going to be doing your video, but you don't need to be doing the transcriptions, right? Transcriptions you can get done really cheap. And I know you use Fiber, Christine. I use UpWork a lot, and I love UpWork, and it's probably the same as Fiber, people have profiles, they have reviews, comments, you can see their history you can view someone who you think is a good fit.

Christine: Because I didn't quite get the system and I had a really dishonest person there. So I'm a little bit bitter towards UpWork, but I'm just too thick to use it. I don't understand all the plans they have, so I'm staying away from it. But it doesn't matter, there's another platform, I don't remember the name, but yeah. Those are the main ones, you can find them in Facebook groups, if you look for "Virtual assistant" in Facebook you will find groups where they hang out. In any Facebook group you can ask for references, "Who's your virtual assistant, do you like them, don't you like them?" There's agencies you can use, I know there's one in Australia called Automation Agencies, they are like a concierge service where you pay a certain amount per month, and then they do all of those things for you.

So there's lots of different options and lots of different price ranges. You can't always go with a country like the Philippines and have a very cheap one for data entry. At the moment I do a lot of research so I have people that if I wanted to I could outsource there, just to go through [exercise] and pull out names and email addresses and things like that. But there's different levels, I find.

Kendra: Yeah, exactly.

Christine: I do always find something. And test them out! Don't be afraid to say "It didn't work out, sorry."

Kendra: Yeah, exactly. And I think that's the biggest thing, give them a test project and then see how it goes. Because you don't need to stick with them if it didn't work. I've definitely had my share of experiences with outsourcing and I've had some that are just terrible, and I've had some that are awesome. But it really helps, I have a group membership and I want to be giving them good recipes every month, but I'm not going to make recipes. I love to cook but I never right down my measurements, so I have a woman who's a professional chef, and she gives me 10 recipes every month.

Christine: Yeah. Deal.

Kendra: And then I give them to my group and they're awesome, people love them and they feel like they're being made specifically for them from this professional chef. And I don't even see the recipes, they get sent to my assistant, she posts them in the Facebook group and people get stoked on it.

Christine: Love it.

Kendra: And when you're new it's definitely overwhelming, it's this money thing, you don't have clients yet, you're not generating income, but there's still something. There is something that you can spend, maybe you're just going to spend 5 to 50 bucks on it but it's going to make your life so much easier, and you're not going to regret it. That money, like Christine says, is going to come back to you.

Christine: It will!

Kendra: Because if you want to grow quickly, if you want to make money and start turning this into a full time gig if it isn't already, you need to be focusing on things that make you money. Which is getting clients, marketing yourself, talking to clients, working with clients. It's not customer service, it's not graphic design, it's not admin, it's not bookkeeping, it's not making recipes or whatever. Depending on what your niche is, maybe it is making recipes.

Christine: Yeah!

Kendra: If that's what you're doing.

Christine: You can buy so many Done For You programs, Rachel Feldman is someone who has amazing Done for You programs for health coaches. Definitely recommend her, I love her. Good investment when you get started and you think you're overwhelmed, it's all done for you, you can tweak it and customize it, go and check her out, I adore her. That is definitely something that you can do, also just a side note, money is just money.

Kendra: Yeah.

Christine: It comes back to you. It's not a good thing, it's not a bad thing. It's just a thing.

Kendra: Yeah.

Christine: So don't freak out when you invest it, it's going to come back. It's just a thing.

Kendra: It will be there.

Christine: Yeah. Because you will have that time, the way you spend 20 minutes a pro, who's a VA, you pay them five bucks, they spend two minutes on it, it's better than what you did, and those 20 minutes you might have a meaningful conversation with someone who then likes you and is going to pay you 5,000 bucks.

Kendra: Yeah. Exactly. I think money is just like this energetic frequency, and I'd love to do an episode, we should do one on "money mindset". Because I feel like things for me really start to shift when I started dealing with my money shit. Because we all have weird beliefs around money, it's this weird thing where we want it, but we almost feel dirty about wanting it. Especially when we're making our money helping people, we feel like we want to help people but taking their money doesn't feel as good as helping them.

Christine: Yeah.

Kendra: So I think we bring a lot of weird money shit into our relationships with our clients, with our business, and when you learn how to shift that, that's honestly where the magic happens. That's what I think anyway.

Christine: Exactly. Your business grows from the inside out. Your inside out. It's the most magical sentence that once you get it, it will change your business. Yes, we will have to get a couple experts in here about money mindset. Kendra and I, we both have done massive shifts this year.

Kendra: Oh, yeah.

Christine: I'm not the same person I was six months ago. My prices have 10x'd, 100x'd, actually. I have my old pricing on another partnership side and someone got in touch with me today, "Are you still charging this?" I was like "Fuck no!"

Kendra: Ding.

Christine: Ding.[crosstalk] You have to take this down because this is no longer true, it's now like 10 times the amount.

Kendra: Yeah. Yeah definitely. And I think it takes time to work through those blocks, but we'll definitely get some experts on here and talk about it because I really think that's a huge thing, is really learning how to have positive, happy, productive thoughts about money.

Christine: Yeah. It's great, I love money.

Kendra: I love money, too. I want all the money.

Christine: It's brilliant stuff.

Kendra: Awesome, well that was awesome. I'm glad we talked about some of the things we wish we knew and we do have a freebie for this episode. You can get it at 360healthbizpodcast.com/episode16. And it's going to include all the five things we talked about today, plus five more. So it's going to include 10 Must-Know Tips that you need to know as a new health coach. Or even as a medium health coach, someone who's midway in their business, these are things we need to keep reminding ourselves about so that we don't forget. Because sometimes we suck at taking our own advice.

Christine: Yeah. And leave us feedback on your biggest "Wish I had known." So if you're a more seasoned health coach or mid sized and you think "I have some experiences to share", come over to our Facebook page, find the link and it's Facebook.com/360healthbizpodcast and leave a comment below this episode and let us know what was your biggest "I wish I had known" moment. We love to read that.

Kendra: We would love to because we all have them, right? I think by sharing that and having that conversation it helps everyone else who's still in that beginning mode making all the mistakes that we were making too, right?

Christine: Yeah.

Kendra: Awesome. Well that was fun, Christine!

Christine: As always, it was lovely.

Kendra: Lovely, good to be back, and we'll be back again in two weeks time. And remember, we're a broken record with this, leave us a review! Leave us a review on iTunes, it helps us get out there. If you want to support the show that is the best way to do it.

Christine: Thank you.

Kendra: Just by giving us your positive feedback. And that helps us know that you want more from us, and we will give it to you.

Christine: You want more? You get it! I love where this is going.

Kendra: I know, me too.

Christine: Alright guys, thanks so much for tuning in, check out our website 360healthbiz.com you'll find all the information in there, our show notes, our links, our freebies, everything you need. And if you want to get in touch just shoot us an email.

- Grab our FREE Practitioner Tool Kit to get a list and review of all the platforms Kendra and Christine use personally in their businesses to save time, money and generate consistent income.

About Cynthia Andersen:

Cynthia Andersen has a passion for helping privately owned medical practices succeed. She is a highly energetic, optimistic and enthusiastic person with a passion to help private medical practices that are struggling financially. Her mission is to train medical practices how to drive profitability and eliminate physician burnout, so they can focus on the priority of treating patients.

Christine: Hello everyone and welcome to this new episode of the 360 Health Biz Podcast, and today you can see it's a full house. We have a very wonderful guest here today, but first, as always, let me introduce you to my beautiful, wonderful, smart and sexy host, Kendra Perry.

Kendra: Hello. Love it, love it, love it.

Christine: [inaudible]. The awesome twosome here, and as always we will start this episode by having you or asking you actually to have you help us, which is that you pause right now. You go over to iTunes, look for 360 Health Biz Podcast, and you give us a five star review and that will make our day.

Kendra: Yes.

Christine: Don't even have to write a lot. Just say it's cool, it's hip, their cute, their funny, their intelligent, whatever you choose [inaudible]. And just leave us a little review and comment, and five stars, and it would just make a huge difference. More people we get to see us that need to hear from us, especially as today's episode is going to be super awesome because we have businesses and we need and want to make money, because we can have more people. We can have a better life. We can do lots of great stuff with money. Money doesn't need to be spending on evil things. You can do amazing things with it. So we have our very, very special guests Cynthia Andersen here today. And we're going to pick her brain on everything that she's noticed that is, you know, our querks, because we health people are very certain breed, and you have very odd kind of, you know, little, how would you call that, yeah, querks, I would say. So Cynthia, welcome so much to this episode. I'm really...

Cynthia: Thank you so much ladies for having me. I'm so excited to be here and help your wonderful, awesome audience.

Christine: Absolutely be able to help them. Totally. So tell us a little bit about, I think for you, it's super interesting what you do, but not only what you do, but how you got to focus on us weird health people crap.

Cynthia: Well, what's interesting is healthcare providers spend their entire lives helping others, helping patients, and helping their health and all worried about patient care. And a lot of the times it ignore, they ignore themselves, and their businesses, and growing their business, because they're focused on patient care. And so what I have found is that healthcare practitioners end up becoming burnout of running their practices because of the day to day practice workflow issues, because of the scrutiny sometimes, if they're filing insurance claims that they're dealing with the government, and such, and what, what's happening is they're having to close their practices or does not make it work and who's getting affected, but us patients. So I've made it my mission, and I'm very passionate about helping these healthcare practitioners not only stay in private practice, but thrive because if they don't it's going to affect everybody. And that's really my goal in the bottom line, is to help them drive profitability as well as streamline their practices so they're not going to get burnout and just quit on us. That's what we don't want. We don't want that happening.

Christine: Absolutely. There's a magic word there, which is like streamlining, I adore it, right. So let's talk a little bit about, you know, you've been in business for a long time, helped lots of businesses. So what is like the typical rookie situation that you see? You know, you have this just about to burnout practitioner, who is you know, super excited about their job and it's just getting too much and you come in. And so what is the situation like? What are typical red flags?

Cynthia: Excellent question.

Christine: And we're listening will say, oops, oops. OOPS.

Cynthia: Excellent question. Typically the biggest thing that happens are financial struggles. Where they see the bottom line and there is money not coming in. However these practitioners are again, are driven to help patients and help their health, their health. So they think that the only way to drive revenue is to bring in more patient sometimes. So they'll tell the fun of its double booked, triple, but the, I don't care does get more patients in here, because that will equal more money, and that's not necessarily the case. What happens is they don't have the proper infrastructure in place to handle the influx of patients. If they did bring in a whole bunch of more patients, they don't have the infrastructure which leads to bad customer service. And so one of the biggest thing, and I ended up training and help coaching these practitioners, is that they're running a business, and their patients are customers. So it's that business one-on-one adage that customer service is king, right. And patients now not only have a choice over the practitioners they go to, they have a voice. And they have a voice and all these social media platforms that weren't around 20, 30 years ago. So there's so many other concerns that they're dealing with. But again, usually the big red flags are the financial struggles, and if they're getting more patients in there potentially getting patients that are waiting past 45 minutes past the appointment time, And they're going online and complaining and then their whole office is not having good energy basically because they're getting yelled at from the practitioners, they're getting yelled at from the patients. They're getting yelled at from everywhere. So they have high turnover and not bringing the proper people in place and training them because they don't have the time, also. So they're dealing with so many struggles. It's unreal.

Christine: Yeah

Kendra: Yeah. And this, this really speaks to me because I feel like when I first started getting busier, you know, I did the same thing. I have to take on all the clients I just said yes, yes, yes, yes, yes. And I mean, so many of those people maybe weren't ideal clients. They were people who were very high maintenance. They took up a lot of my time. They took up a lot of my assistant's time and it's incredibly draining to try to juggle that many people. And you're right, that the client does ultimately start suffering, right? Because you can't remember like, you know, right from left, you're just literally trying to juggle all these people. And we were talking a little bit about it before we hopped on the recording, but do you think there's some mind-set stuff involved in this? Do you think people's money mind-set, money blocks plays into this?

Cynthia: I think so. I think so because healthcare practitioners get into this industry to help people. And part of that, it's this nurturing, this caring aspect. And when I start talking about money, then it's immediate like, 'Oh, I shouldn't be worried about money. You know, I'm worried about patients.' And thinking that they are separate focuses and they're not, because if you're not running financially healthy, a financially healthy practice, you're not going to be in business to treat your patients. So you're absolutely right, Kendra. There's a lot to do with the fact that that you have to, you have to care, take care of your practice financially, make sure the door stays open, to be able to continue to treat the patient and treat them properly.

Christine: Yeah. Do you find there's a difference in age, like does it make a difference whether someone is new or whether do also have like seasoned practitioner, Who's been in the business for a long time, and who might be listening thing like, 'I don't see another option here and I've been doing this, I've tried this man. Nothing's working.' So what is, for example, one thing that you can suggest where people just go like, 'Oh.' Like it's maybe so obvious or it just like the thing that, you know, I think we think it a certain way, just like a blind spot for people like us in air quotes.

Cynthia: For the most part, practitioners that have been practicing for over two decades, for the most part, they are reluctant to bring in technology.

Kendra: Yes.

Cynthia: That's a big hurdle with them is that technology. They're like, 'Oh shoot, no, no, no, no, no, no. I've been doing this for decades, things were great before,' but not realizing that their patients are wanting a lot more online options and more line, online opportunities. In addition to that, you are doing duplication of efforts in your practice if you're not utilizing technology the right way. So again, that's the biggest struggle with these older practitioners is bringing on technology when it comes to scheduling, online scheduling, right? They don't understand the difference between web based as opposed to server based on why that makes a difference. If they're growing different locations or if they're, you know, if there are multiple locations, you can't have a server based almost anything. So again, these old school, even mentality, type practitioners, you know, they don't think this internet thing is going to stick around.

Kendra: Yeah. And like I won't even book with someone if they don't have online scheduling. Like when I'm trying to like use up my benefits, it's like you don't have online schedule, that's going to waste time in my schedule because there's always so much back and forth that happens. Or I have to pick up the phone. I hate picking up the phone. I just right click the link.

Cynthia: Exactly. And that's the wave of the future. 68% to be exact, 68% of patients right now prefer to choose a doctor that has the ability to do online scheduling, pay your bills online, and check your medical records online. So if that's not an availability, a doctor that's been practicing for 30+ years, that decides this Internet thing's not going to stick around, he may lose a potential patient because of that, and that one patient could revenue, depending on the specialty, that one patient could revenue thousands of dollars in one year, let alone the lifetime of that patient. So there's a lot of things like that. Little, again, back to the mind-set as well, is that maybe not understanding technology the proper way to implement it and not understanding that taking a step back to work on your business sometimes is ideal to say why do we have these different systems that don't talk to each other or why did we choose these systems that are server based and not web based and why are we spending all of this money on these different things that are causing us more work as opposed to less work. So sometimes it's taking a step back and that's where I kind of helped them look at. I look at the entire practice workflow to identify what those in those cracks or leaks might be.

Kendra: Right? And so if, if you have someone who, you know, maybe they're a new practitioner looking to start an online health practice, or maybe they're someone who's kind of trying to make that transition from being like all in person, like, you know, nineties dat, whatever, like dos system into the new age, like what would be sort of the two or three top systems that you think people absolutely need to be implementing.

Cynthia: So they need to have a good practice management system. Number one, practice management system. Now there's different systems that are geared to different specialties. So acupuncture, there's a whole different set of systems just for acupuncture, massage therapy, there's other systems for surgeries, and family practice, right? So getting a system based on your specialty is key. So having a good practice management system is key. It's going to have your schedule, it's going to have your billing. If going to do any kind of insurance billing as well as patient billing all in one. Having that all in one is key. Also when you're checking in patients. So you can check, do they have a balance? Do I need to collect that balance right now? Am I re-verifying their insurance? Are the cash pay? If there's a cash pay, I need to have a process in place that gives them what my cash pay policy is.Is it written? Is My front office, is everybody trained on this policy going from a to z? Right. So again, it's having that good practice management system. Now if they are a clinician that is doing charting and doing a lot of clinical notes, have an EHR system, electronic healthcare record system is key and even to add onto that, if they're doing a lot of clinical nodes, one that integrates with their practice management system because when it doesn't, they're doing duplication of effort. If you're putting in one patient demographics into the practice management system, why enter it again into this other system and you're going to need to have that connected and then again back to the patient portal. Having access to that. Having an EHR that has the ability to provide their patients their information, which is going to cut down the phone calls that come into the office such as, let me check my lab reports, let me book an appointment, let me make a payment, let me do all these things. Why not just give them, the patient, the ability to go online and self-serve. That's what this whole new generation is all about, is self-serving. I want to go on a PMI line, online payment. I don't want to call and they'll have to wait for somebody to get on the phone and then give them my card number. They're going to write it down or a poster note, and I'm going fear what's going to happen to that poster note. So, I wanna self-serve. And so it is, you know, it's getting into this day and age and understanding what patients' needs are and that's one of them, not just patient care. That's one of their needs.

Kendra: Absolutely.

Christine: Absolutely. Totally agree. Now the other thing that I remember we talked about was that, and you blew my mind with that, is actually for people who already have a practice, is to take some of their process online and some of it offline or even have different steps and I don't really remember what it was, but it blew my mind. I think it was that you can have your patients or your clients do some work in advanced in way. Was it something like that that you suggested? And I was like, 'Oh my God, that saved me so much time.' Do you remember what?

Cynthia: Right. Well, you're absolutely right. So first and foremost, any process or any step in a practice needs to have a designated process and usually the most cumbersome is when a patient a new patient. They have to come in and fill out a boat load of paperwork. Right. The doctors never or any practitioners never seen that patient. So they're not only building on demographics that are filling all their history. They're filling out everything. And usually when you're a new patient, you're going into a room, somebody has got to get that information from you. Write it down, put into a system and there's all of these steps, so why not just streamline that and give your patient the ability to write down their own history, who knows their history better than themselves, why not give them access to a link prior to them walking in the door and then writing down all of the medications that they're on, all of the surgeries that they're on, their family history, everything, again with the integration, that integrates directly into an electronic healthcare record system so that when the practitioner needs to treat the patient or examine them there, that information is in there and they can verify and pinpoint what is necessary and spend that time focusing on the patient rather than, 'When was your last surgery? What is your, what does your father have this? There's her mother have this?' And again, it's good information, but if the patient does it beforehand, why not spend more quality time with that patient?

Kendra: Yeah.

Christine: Absolutely. And I think we also discussed that, you know, we do a lot of groundwork, a.k.a explanation, before actually you could do a little video course or something like that that you know, they would just watch before actually coming to work with you whether it is in, in person or online, you know, so that you can actually get started right with their issues. So Kendra and I, we run lab tests, so it would be a good idea to explain what the system is or what we are looking for so that they understand the process and then when we get to their result and it will make more sense to them, that would actually save a lot of time, and the ground, you know, system, how the body works the same for everyone. Afterwards their lab tests will be obviously be most specific and different. But things like that save so much time. So I think we also talked about that and that might be an option.

Cynthia: Right. And it's interesting though, because that same concept works not only as a practitioner giving education to their patient, right? Because like you said, it's the same information but then the specifics you're going to go through in depth. So spending more time on that quality. So that's over and over again. It's the same concept when you're training your staff as well, so the process is the same, so instead of every time you had to hire a new front office or every time you have to hire an MA, or a back office or whatever, you're going through the same training over and over again. So again, back to technology. Why not use technology when it comes to both of those cases, where it's the same great information and you can record it once, have a supplemental word document that goes along with it and you're giving them that information so you're not having to, I don't want to say waste, but you are, you're wasting that time again and again when you should be spending, as the practitioner, you should be spending more quality time with me, telling me, tell me about me. That's what I want to know, but I don't want to know about these averages, I'll listened to that really quick, but I'm going to be more attentive to you when you're talking about my specific lab results. Right? So that's what a patient wants. So yes, you're absolutely right, using technology.

Kendra: Right. And it just helps us streamline things so much. I, I recently did this in my own business because, you know, I was kind of giving the same answers, a lot of the same stuff for all the people. So I created a members area that people get access to before, you know, while they're waiting for labs. Because obviously lab work takes time, you have to send the kits, they have to send it in, wait for the results, all that stuff. And while they're waiting, they can go watch videos, they can see how the process is working. I have like lab turnaround times, like recipes, like everything they're going to need so that when we go over the results, we don't have to talk about diet, we don't have to talk about sleep, the importance of sleep or exercising or any of that stuff. Like we're literally just talking about the lab results, how that relates to their experience and what we're doing moving forward in terms of being specific.

Cynthia: That's perfect. That's beautiful. That oh my gosh, yes. That's streamline. That's what streamline is, you're focusing on the things that you need to focus on and you can always revert back to, 'Remember when we talked about or when you watched this video on this, go back to this about education or educating about nutrition, go back to this about that.' They can always refer back to it and that's ideal because again, you're going to have the same FAQ's, right? You're going to have a patient, they'll go through the same thing of saying, 'I don't know about this, how long it takes to get my labs and what does it mean this? What am I going to do in the meantime?' So it's fantastic. That's a perfect example. Perfect example.

Kendra: Yeah, and you can save a lot of money too because if you have, you're paying an assistant hourly or something like that and they're getting asked the same customer service questions over and over and over again. I mean, that's their billing for that time, so why not have the FAQ's in your membership and your contract or like however you're setting that up.

Kendra: We love you and we want you to come hang out with us every week now.

Christine: You can do the intro. So what is some of the things, what are some of the blind spots? Like a typical one that we really don't see. Like, you know, I think it's like, okay, we see the administration. Is there anything else where you'd say, okay, when I go into a business they don't like to hear it. It's the most painful one. So I've been thinking maybe pricing. Is that a topic that you have a lot of discussions on with your clients?

Cynthia: So, I do. A lot of the time. I mean, it's interesting because Kendra mentioned this earlier, and it was the idea of you may want to build your business, build your practice and treat patients and you think just getting more patients is the key and that may not necessarily be the case, it's identifying what type of patients are you looking for, what type of clients are you wanting into your practice? Because unfortunately they're not all equal. Right? And sometimes you may get a client or a patient that takes up all of your resources, all of them that may be is not one that listens to your education, is not what I call 'coachable,' right? If a, if a practitioner is giving you know, advice or you know, patient education and that patient's just not taking it. And yes, that patient will be a patient for, for you for longer because of the fact that they're not actually getting better. I don't know if that's good or bad thing. I don't know if it's something that practitioners want a patient that doesn't listen to them because they have a patient for life or it is, I want, their goal was to get patients better. So again, and when I go in, I look at what I call their payer mix, because not all practices take insurance. A big, a big up and coming trend is to have these concierge type practices where patients will this pay a monthly amount and they get access to their providers whenever they want. And the other model is called the DPC model, which is a direct primary care model. So these are more up and coming and it's specific, specifically to these practices that are struggling with filing insurance claims. So when you're filing an insurance claim, you're at the mercy of that carrier of whatever contract that you decided. So when a practitioner starts their own practice and they decide I want to be in this payer, BlueCross blue shield or whatever, this as an example, and they just want to become a network, and sometimes with these new payers or these, these, yeah, these new practices that start, they'll give them really just tiny reimbursements and the practitioner doesn't know any better so they'll have a sign off saying, yes, I'm in network thinking it's all the same and that's not necessarily the case and now they've signed this contract that said you're going to get pennies for every time you [inaudible] and now their tan, their hands are tied for two or three years depending on how long that contract is. So because they're so desperate to become a network thinking because it's kind of a marketing technique, right? To bring patients in but not understanding all the nuances. So that's what I'm saying is after they suffer from that, then they'll just turn and go, okay, I want to go concierge or a hybrid or something of that because they don't have to see as many patients. So instead of seeing 2,500 patients a month, they only need a see 500. Getting their life back potentially. And they're getting paid immediately right up front from their patients. So that's usually the first question when somebody wants to start a practice, depending on their specialty it normally get asked, 'Do you want to accept insurance or do you want to be cash pay only and make a decision now? Because there's pros and cons.'

Christine: Yes. I love this. For us, I mean it's not even a question, like I think the labs that we run this just like privately anyway, so we're concierge services, but people who are listening to this might be in this exact position. So I absolutely love this. It's the first time, like I'm not in the US. Right? So I don't have that system...

Kendra: And neither am I. I'm a Canadian.

Christine: [inaudible] but this is the first time in any of the courses that I've taken, and I've taken a lot of health courses, health coaching courses, all kinds of courses? This is the first time I'm actually hearing this being talked about this way. I've never heard about this before. If you haven't either, leave us a five star review.

Kendra: Dear God. I think we're going to start writing people at some point, we're going to have to start like, you know, bribing them in some way, shape or form. Like we will give you something. We will give you money and we'll give you a shout out on air with your name and your business name. Yes [inaudible].

Cynthia: Well I will, I do want to offer your listeners something. If they do give you a five star review, they can go over and get a free consultation with me for 30 minutes at meetwithCynthia.com.

Christine: Oh my God, [inaudible].

Cynthia: So go, go give a five-star review right now. Then go to meetwithCynthia.com. You gotta prove that you gave a five star review and then I will meet with you for free for 30 minutes.

Kendra: Oh my God, I love it. I love bribing people. It's the only way to make people do things sometimes.

Cynthia: It's called reciprocity, it's reciprocity. You give something, they're going to get something back to you. Absolutely works.

Christine: You are amazing, I'm in love.

Kendra: [inaudible] and I just, I just love how you're talking about like seeing less clients because I mean depending whether you're a licensed medical professional, if your doctor obviously you're seeing people in a different way then if you do kind of like what me and Christine do, which is more of like a health coaching thing and like I know Christine, like you're only taking on like a couple of clients a month because you do high ticket clients. I probably only take on like three or four, maybe five a month because we charge really high prices for the really good work we do.

Christine: Yeah, I have five at a time, which means that because I see them every two weeks or every three weeks, I have like two, three appointments per month with clients, not more. I literally only need one client every two months. So in order to cover my basic basic basics. Right. But I mean when you said the concierge service, that's my game. Like, I love this. Like I don't want to be seen as a concierge service, but I do like the notion of that and I find that instead of trying to beat the insurance system, which is not designed to help you, let's be very frank about that, but it's so much smarter than to see, okay, I cannot beat that system. Why don't I create my own one? And when people do that, you know, you need to be ready. You need to be a, know what you're worth. What do you find? How do you help those coaches or those practitioners who very insecure about their pricing and you have this firm belief that I hear over and over again that people will pay them.

Kendra: All the time.

Cynthia: Yes, well. Here's an interesting concept. So as a patient, a lot of the times we feel that we want immediate gratification on anything in life, right? That's a lot of the times people want to think right now, what am I going to get for this right now? And it's difficult for patients to understand the value of getting good healthcare and getting, getting treated preventatively and what that's going to save them in the long term. So part of it is that education of is you're going to continue to eat crappy, put crap in your body. If you're going to continue to lead, lead, lead, a lifestyle that's going to deteriorate this to you. I'll give you the actual figures of what's going to happen to you when you are going to be hospitalized for x, y, z. When you get diabetes, and when unfortunately I've seen this massive too many times is people getting diabetes, not listening to their doctor and losing toes and losing horrifically. I mean I know that's extreme, but it happens. It happened. So not only are emotionally, you've got to deal with that and physically you can't be as active and live as long, but not just that is that financial burden of if you're leaving that for yourself or a spouse or your children to take care of you. Again, that's. It is difficult. Like you said, for some people to know their value to say I'm going to treat this patient for x amount of dollars, but a patient needs to see the value in that service and the value in their health, because you don't have one body,

Christine: Yeah.

Kendra: Yeah.

Cynthia: and you only have a certain amount of time with it, but you can almost dictate that time. I mean, you know, putting aside hereditary things, but, [inaudible]

Christine: No, yeah.

Cynthia: and not just the amount of time, the quality, the quality, my energy, my whatever. It's putting that value on what is my, my quality of life worth. So.

Christine: And, I mean what you said as well is to maybe call their bullshit and actually say, I know that you want instant gratification. I know that when we go into the store and we swipe that card and it bends to hell, you know, at least you get something to take home. It's two different processes. So I think it might actually be in a sales process, be a good idea to tell people that, you know, this is how your brain works. This is what your brain is right now trying to do. It's trying to make you stop spending your money here and spending for something that is giving you immediate gratification. It's neuroscience, it's how we work, but here's the bigger picture. So I think I might introduce into my sales [inaudible].

Cynthia: Yeah, bigger picture, bigger picture mentality is, is you know, what would you do with a better quality of life? What would you do if you felt healthy? What would you do? And having them visualize and think of what does that look like? If I didn't have this illness or how to be relying on this medication or whatever the case may be. What would you do? Let's let's think of that goal and you know, again, to put the value on it. How much are you willing to not only put in your time investment but financially this is worth so much.

Kendra: Yeah, it's worth so much and I think it's a really important like mind shift that practitioners have to make because you're not out there selling a shitty broken vacuum like you are selling transformation. You are going to change people's lives, right? Like if they follow your program, commit to you and stick with you, like they can change their life. So you know, it's not like you're just like, 'Ooh, like buy this shitty vacuum.' Like sure, it works. Like mmhhh, that's not what we're doing here. And I think that mind-set has to happen on the practitioner side. But like you said, like the client needs to see that, like this is really valuable because if you get sick, I mean you're not only going to lose money but you're going to lose time, quality of life, time with your kids or doing whatever it is that you really want to be doing. Right?

Christine: Client and the practitioner. I find that it's very often the practitioners themselves who don't actually realize that value. So everything you've just said, it's not just for the clients, people who are listening. This is for you too.

Kendra: Yeah.

Christine: This is what we do. It's beautiful. It's amazing what we do, right. So I, I love how you, you know, we should, I think we have very often coached on how to sell things and we kind of do it for patient, but we don't do it for ourselves.

Cynthia: Yeah.

Christine: So I find there's a lot of crap that's still stuck behind that, as in theory I know, but I don't really, really know [inaudible].

Cynthia: It's because it's that it's that I'm here to help a patient and its kind of taboo to talk about money sometimes I'm like, 'Oh, I don't want to tell you how much this is,' and 'Oh, I feel gross about it,' but it's the way of life, right? You are valuable. You're worth something to give that information. So you're right. If that practitioner that needs to understand there's so much value that they're giving that they are worth that amount.

Christine: Yeah. And I find that people sometimes need the bigger picture of what they can do with money. So money is not good. It's not bad. It's nothing, it's neutral. It's literally, it's nothing. What do you do with it that makes a difference? But if you have a lot of money, who's not to say that you're going to take certain hours, you need less clients, who's not to say that you're going to do pro bono cases now, and really have some people, who's not to say that you're going to take your profits, put it philanthropy, put it into research, into whatever your heart desires. You will be able to make a bigger impact, you know, using your money positively when you you have some, than not being able to serve anyone. Right? I find that once you get that mind-set and you have a why that is much bigger, it's so easy to love money because you know that it is going to help you with your bigger goal. That's ultimately something amazing and beautiful.

Kendra: Yeah.

Cynthia: Right. Right.

Kendra: Yeah. And you need money to do that and I think people don't realize that, right? Like they, you know, they have these weird views about money, like you know, people who maybe they were raised with a lot less or you know, maybe they think rich people are greedy, right? And there's a lot of people who've made a really bad name for money in the world, right? But we need more people like us, like health practitioners who are out there to serve and help people. We need more of those people with money in this world.

Cynthia: Right.

Christine: Yeah. And your why can be very individual. I always have to laugh because my why has nothing to do with people. I want to rescue animals from poaching. Especially baby elephants. That's my deal.

Kendra: That's so cute.

Christine: That's my thing. I went to buy a helicopter and chopper and private plane at some point for the foundation that I am supporting. I need cash for that, right.

Cynthia: Yes.

Christine: That's my ultimate goal. And it doesn't matter what it is, you know you can have you own, but I think if you have that placed you channel differently and you can do a bigger impact in the long run. So.

Kendra: Right.

Christine: And then you can have people working for you that you substitute money. For example, you have a branch or you have a foundation in or anything like that way you can [inaudible] who might not be able to have your bespoke one on one services. But you need to have a bigger picture instead of just weekly and weekly. Right?

Cynthia: Right. Agreed. Everybody needs to have their own why, that, that speaks to them, that resonates with them. And it could be as simple as I want to transform a one person's life or two people's lives, and that then will give them fulfilment, but there is a value to it. So again, it goes back to everybody is going to have their own why. So finding out what that is and that being the ultimate goal, what you strive for, that's what's key. And then how to get there will all work out.

Christine: [inaudible] So if people work with you, what does a package like that look like? So when you analyze their stuff, you pinpoint what can we streamlined, how else? How can I envision being your client?

Cynthia: So what happens for the most part is I will get people come to me. Like I said, their red flags are usually financial, right? Where they can't make it work. They have their overhead's too high. The reimbursements are going too low and they just feel that they feel the burden somehow, and so they don't know what is wrong. And so my first initial interaction with them is, let's identify every step of the process. How are you getting patients? What, how are you checking them in? How much staff do you have? What your overhead? Let's look at the entire work flow. Let's look at everything. How do you treat them? Do you treat them in person? Do you treat them online? How do you bill them? What if they owe you money? How do you access information? What is your support staff? Look on the back end. What do you do for follow-up? If you do you treat them once? Are you following up to make sure that they're, you know, everything is going properly? You know, what do you do for no shows, appointment confirmation. So we look at the entire process. It's easy to say that every practice works the same, but it doesn't, it really doesn't. Every practice is different. Everyone's gonna have a different mind-set, a different process, a different kind of comfort level, if you will. So it's identifying where the cracks are and if there's processes in place, if there's no processes in place, what's leading to this financial struggle. So that's what I identify. Now from that then I customize what I feel might be necessary, could be an easy fix, it could be simple fix, just say you need this technology and once you implement it, everything's going to be streamlined, or it could be broader that they need more one on one time for me to actually help implement a process as system technology and then train the corresponding staff to use that. So it is, it is customized because every practice is different. Again, back to your goals. Every goal of a practice is different, are they wanting to build it up and bring practitioners underneath them? Are they wanting to, you know, take away time from their own schedule and bring up these other schedule, are they wanting to build it up to sell it because that's happening right now a lot too, is that there's a lot of practitioners that are at retirement age that are looking to sell their practice. So what does that look like? Is it, is somebody gonna want in, want to come in and buy your practice if it's not streamlined, if it's not efficient, they're not going to want to come into a whole stack of paper, I'll tell you that right now. It's not going to be worth anything. So what is the value of your practice? You know, not having, not having any systems in place. So again, the, every practice is different. So that's where I start is first of all, not by assuming anything. I know the statistics, I know the stats out there with the averages are, but I, I don't care necessarily when I'm talking to a practitioner. I want to know what is your goal, what is it currently functioning, what do we want to get to? And then kind of give them the outline of what that entails. Some people are DIYers, right? Where I just give them a recommendation, here is the set of recommendations, do it yourself, or do you want me to hold your hand, and I can do that. So every personality type is different. Everybody's level and their practices different. Like you said, stated someone who wants to start from the ground up, where do they start? Well, let's find out where are you going to get your clients? We're going to get your patients? How are you going to get them in? What are you going to have to support staff? Are going to see them online or you because that's a whole new thing to even. Or you see them online or you can see them face to face, right? There's a lot of considerations that need to take place before you opened the doors. And that sometimes doesn't happen. That has opened the doors. I, if you build it, they will come. Sometimes the mentality that's not necessarily [inaudible]. So it depends, to answer your question, it depends on where the practitioner is at.

Christine: Absolutely. I love that there is a place to go, right? Because I find that so often people struggle and it's just who do I turn to and we all have our models, which doesn't mean that my model is completely different to Kendra's. Because Kendra's a different person, we figured it out in our own ways, but I find that especially if you have already something bigger in place to just need to have someone come in and it's always for the better. Like I'm very much into throwing money at the problem if I get a bespoke solution afterwards that is bringing me so much more freedom in the end. Right. So if you leave the five star review, you get a free consultation with Cynthia. Don't forget, you need to prove that you've done it. So can you repeat the link again? Certainly meetwithCynthia.com. So it's m e e t u p or I'm sorry, meet and then with. W I T H Cynthia, C y a n t h i a .com

Kendra: Awesome, I love that.

Christine: [inaudible] and I think we picked your brain to the bone. Do we say that? I don't know.

Kendra: To the bone? I don't know. Is that a thing?

Christine: Is that a thing?

Kendra: No, that was awesome. I just love these conversations about business because we don't, most people aren't getting that training in school, right? Like, they, we learned how to be coaches or doctors or you know, acupuncturist, but then we don't realize that we're actually going out and starting a business. So I think it's really great to have a business coach or someone who can help you with those systems, help you streamline because honestly you can waste a lot of fucking time just trying to figure it out on your own.

Cynthia: All of it. Time and money wasting. Just just thrown it away to burn it up. Instead of doing that. No. Get a professional to help.

Christine: And I want to emphasize a professional who's been dealing with the health industry for a long time because a generic business coach has no idea what the health industry is [inaudible].

Cynthia: [inaudible] It's like a different animal it.

Christine: It's a different animal it. It really is. That's why this podcast was born because we wanted to target exactly healthcare professionals and we are saying it over and over again that a business coach who doesn't know our clients, who doesn't know what we're dealing with, is not going to give you the advice that you need or the knowledge that you need. It's very different. So that's why we picked you to be here on the show because you know you've seen it, you've done it. You're doing it every day.

Cynthia: Right, right. Excellent.

Christine: Alright.

Kendra: Well thank you Cynthia. Thank you so much for being with us.

Cynthia: Thank you ladies for having me. I love your passion to help practitioners because they need it. They really need this help. So I applaud you and your podcast, so thank you so much for putting this together.

Kendra: Awesome.

Christine: Thank you. If you want some tools then go to our website 360healthbizpodcast.com and we already have a Freebie there where you have amazing tools that we use in our business. Like a lot of tech, like all of it is tech actually.

Kendra: We have a lot of tech. Yeah, a lot of platforms. The things we have our recommendation for a client management software that works really well for us and we even added in some sample intake forms and contracts, client contracts. Just to get you guys started, make sure you're on track.

Cynthia: Excellent.

Christine: Brilliant. So you get that for free and if you want to dive deeper and get in touch with Cynthia after leaving the five star review, obviously. And we will talk to you again in two weeks. Thank you so much for tuning in. We really appreciate it. And we love all of you. Bye.

- Grab our FREE Practitioner Tool Kit to get a list and review of all the platforms Kendra and Christine use personally in their businesses to save time, money and generate consistent income.

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Transcript:

Christine: Hello and welcome to this episode of the 360 HealthBiz Podcast here with the beautiful Kendra Perry,

Kendra: Hello.

Christine: Who is going to blow your minds today, and myself, Christine Hansen. So we're super excited to be here with you today for this episode. But before we dive in, we have a little request that would make us so happy and that would feature you on our show. And that is if you hope over to iTunes right now and you leave us a five star review, we would be super, super, super grateful, and we would actually also read it on the podcast with your names. So have your little claim to fame, your couple of seconds of fame on our show, and that would be absolutely amazing, and we would know on the right track.

Kendra: Yay.

Christine: So press pause and head over to iTunes right now. And as always, don't forget that Kendra and I will have an amazing Freebie for you on our website the 360healthbizpodcast.com where you have a huge box where it says that you can get a free tool kit, which is absolutely essential for anyone who's either starting out with a health coaching business, considering starting a coaching business, or someone who's in the middle of having a health coaching business, or someone who has been doing it for ages and still wants to see if there are some little nuggets that were just missed. And so we, we share all the tools that we're using and that has made our lives so much easier.

Kendra: Yeah. And I actually just beefed it up too. I threw in, an example of a really good client contract and a really good example of a claim intake form. So I just juiced it up a little bit.

Christine: Amazing. But if you have it already, don't worry, you can just sign up again and you will get sent the link straight away.

Kendra: Exactly.

Christine: Perfect. Alright, so we're going to dive straight into our content today. So we don't have a guest, but it's our, both of us today. And we're going to do continuous education episode, and we're going to talk about detox today. And personally it's been something that I had on the radar for a long time, but I never really saw the issue with, issues with it until I dove deeper and actually realized how inconsiderate a lot of programs and unfortunately even schools are with detoxing, right? So we consider it something super easy, something that you can do whenever, but actually it's something pretty serious that you're doing to your body. So Kendra is an absolute wizard with these topics. I'm going to let her take the lead, take notes people, because this is going to make your practice so much more efficient. You will be ahead of the curve because you will know things that your clients never heard before and nobody else has told them that it's going to make you a much better practitioner. So Kendra, take it away.

Kendra: Awesome. And I love talking about this topic because I think it's a really misused word. I think detoxification is a very important process that we should always be thinking about all of us, whether you're a practitioner, client, everyone needs to be thinking about it, but it's a really overused, like kind of butchered word and it almost kinda has lost, it's like street cred to some degree because everyone out there is telling you that this will make you detox, that will make you detox, but when you actually kind of break down the building blocks of what that program or product actually is, like a lot of these things, they actually don't improve detox and a lot of them actually prevent detox altogether. So it's kind of one of my missions to try to make people better understand this because in my personal opinion, if you're not detoxing on the regular, you're going to be sick,

Christine: Yes.

Kendra: and not gonna have energy and you're going to have a hard time losing weight and you're gonna have brain fog and you're going to end up with chronic illness.

Christine: Exactly. I think that is like the number one thing that my clients are very surprised about when they tell that they want to go to someone who wants to do a detox with them and I always ask them, 'are you sure is your body actually ready for this? And detoxing can be very dangerous. If you're already sick. It might not be the best idea to do full on detox.' And they look at me like super surprised. I find that is already showing that you have more knowledge than you know, a general, just like the average practitioner may be or someone who's just, you know, just dip, dabbling with supplements for funds.

Kendra: Yep.

Christine: Right. Well let's go into detox and maybe, you know, when I play the devil's advocate, when I think about detox, what I used to think was that you take a product, you eat certain foods and then your body just eliminates all the crap that it has inside and once it's done, you clean and shiny and sparkly, and everything is just working like a new brand new Ferrari engine. Right. So correct me if I'm wrong. Which I'm sure I am.

Kendra: Yeah. And there's a few, there's some truth to what you said, but then there's some caveats as well. And yeah, we're going to go through what detoxification actually is today, why it's important, but I'm also going to tell you how you can design an effective safe detox for your clients, where it actually gives the client what you're telling them, it's that you're giving them. Because a lot of people are like, 'oh, sign up for my detox program,' but the program actually doesn't help you detox. And so it is true. Like our body's always detoxing, right? Like we have detoxification pathways and methods and organs and cells in the body. And if that process were to ever stop, you'd probably be dead within a couple days, right? Like you wouldn't live very long because, you know, we're always, you know, bringing this crap into her body. So like detox, it's not just like, 'oh, like I do this detox once a year and I'm good.' Like, it's like, 'no,'like your body actually is always detoxing. Your body is very good at it. But the sort of caveat is the fact that we live in a very different than we did 100 years ago, right. In the industrialized world, puts a lot of chemicals into the environment and right now there's upwards of 84,000 chemicals in the environment in North America. I don't know what it is for Europe, but it's probably similar because we share the same planet, right? There's winds and currents and that stuff gets kind of spread around the globe. So you know, there's all these chemicals now being added into our environment. Only a fraction of them are actually being tested for human safety. Very few of them are actually being tested for long-term. The approval process of getting a new chemical in the US is ridiculous. Like they just like push it through. It's a little different in Europe. You guys are a little bit more advanced North American.

Christine: Yeah, it's like a proven until the innocent or proven until guilty kind of [inaudible]. In the US it's like anything is fair game until you prove that it's absolutely horrible. In Europe it's, you know, we're not letting it on the market until you prove that it's safe, right. So.

Kendra: Yeah. And I mean that's a much better perspective and I know like when it comes to ingredients in our personal care products, like Europe's were called thousands, whereas I think the US is, we're called maybe five or six or something.

Christine: I know.

Kendra: So it's like, okay, that's a pretty big difference. But you know, a lot of the chemicals that, you know, we exist with that we live in, we live in a very chemical world and they've been connected to allergies, cancer, birth defects, you know, mental health issues, psychological disorders, like they're all around us and like we are getting exposed like, I don't care if you are living in Nepal, at the top of the Himalayas, like in a mud hut. Like, you still have some of these things in your body. And the research is pretty clear on that, Christine. Like there's studies of a human breast milk, and in human breast milk, I mean they find persistent organic pollutants, they find heavy metals, they find pesticides, all kinds of contaminants, in human breast milk, right? Like, how's it getting in there? Well, it's getting absorbed into the body through food, water, skin, air, that sort of thing. And then that is making people very sick and this is, like, a topic that I think we all need to pay really big attention to. Like I know in the functional medicine world, everyone is talking about the gut and that's great. Yes, digestive health is important. We had an episode about poop. We love poop, we love the gut, but it doesn't go deep enough for me. And I think, you know, everyone saying, well the gut is the root of all illness. I think that's really misled, because I honestly believe it's chemicals, metals, toxins. It's our toxic environment because, you know, we see in our practices. Like me and Christine do a lot of gut testing and what we see is chronic infections that we have a really hard time clearing, even though they eat really well and they live a healthy lifestyle. They get all these infections. So the big question is like, well why is the gut so unhealthy? Especially when people are actually leading a pretty healthy lifestyle. Right? And I think that's where we start to dig into all these underlying toxins and chemicals that are making their way into our bodies.

Christine: Yeah. And I think the main organ or one of the biggest organs that we have, that we tend to neglect as our skin. Right?

Kendra: Yes.

Christine: So I tell people if you're chronically ill, if there's lots of things going wrong, just thinking about what you put on your skin. If you wouldn't put it into your mouth then don't put it on your skin because it's getting absorbed just as much, right.

Kendra: Yeah.

Christine: And that is something that make a big shift in a lot of people, who in the beginning of hesitant, you know, who are like, 'oh yeah, well there's no parabens in there anymore, or maybe no sulphates and no soda cans,' but, you know, that's not it, that's not enough.

Kendra: Yeah. And there's other things in there too. A lot of products that tout themselves as natural health products, like when you actually look at the ingredients, you can find all kinds of stuff. And a really great resource is actually the environmental working group, ewg.org/skindeep. I think. You can actually input your personal care product into their database and it'll come up with all the ingredients and like what studies have linked them to. So you can actually get a safety rating for everything you're using or if you don't have time for that, you're like, I'm too fucking busy. I don't have time for that. Just look at their top rated lists. They have like a top 10 list for a lot of different products.

Christine: [inaudible]

Kendra: And so that's a really good place to start. And I mean I think obviously with detox, like people will, you know, spend 10 days a year during their little cleanse or their little detox, and think that they're good, but you know, if you're not doing anything to address the incoming source then detoxification doesn't work. Right? It's like you've got this, like, sink with a tap that won't stop running and you clear the drain temporarily, but if you don't actually address the leak, I mean that sinks just going to keep overflowing and filling up. So I think detox always needs to start with looking at our environment and really kind of, I guess looking at our relationship with chemicals, right? Like what, how are we letting chemicals into our lives? You know, are we drinking tap water? Tap water's a really huge source of toxicity. Christine's like, 'Oh my God, it's so toxic.' Yeah. Tap Water, even [inaudible] water.

Christine: You really notice the difference. I never thought, you know, everyone is always in Luxembourg your tap water is fine, and I'm like, you know, it's maybe not even the water, but it's like just the pipes.

Kendra: Oh yeah.

Christine: You live in Europe, it's super old. The pipes in the village I used to live, were was super, super old and I realized that after I switched to tap, to mineral water, from Luxembourg though, because I don't [inaudible] like have reactions, right.

Kendra: Yeah.

Christine: It was so heavy it, so it really showed me that it's not [inaudible]. So I'm just a huge snob when it comes to water.

Kendra: Yeah. You should be a snob when it comes to water honestly, because it's the main way that people make themselves toxic and a lot of places will tell you like, 'oh, we have really, we have the cleanest drinking water.' But like, yeah, it's because it doesn't have like faecal contamination in it. It doesn't have maybe parasites or bacteria. But, they're not filtering for metals, pesticides, you know, they're not filtering. It's going to have chlorine in it. It's probably gonna have fluoride. And the biggest thing with municipal water is actually a drug residues, right? Everyone's taking drugs, people taking birth control or hormone replacement, diabetes medication, whatever. They pee it back out into the water and that goes back into your drinking system. So that's a really big one that people need to be considering as well. Yeah. So let's talk. I want to talk a little bit about like what actually is detoxification, and like what parts of the body...

Christine: Yeah [inaudible]

Kendra: Actually.

Christine: [inaudible]

Kendra: Totally. I think we have a bit of a delay, Christine, you're kind of cutting in and out for me.

Kendra: Okay, cool. Yeah. So what is, you know, detoxification. It's kind of a sexy word, but what it actually is, what it actually should be called is conjugation, which isn't very sexy, but it's just basically the process of transforming one thing into another. Goes through several phases of detoxification and it comes out as something that our body can actually process and run through the colon, the sweat, the kidneys. Something that's safe, because you can't actually put a toxin into the body and just move it out as is, the body can't do that. It has to be transformed. And so there's actually four phases of detoxification. And I know Christine, that the liver gets all of the kind of fame for detoxification, but the liver actually detoxifies a lot less than the skin, and then the cells in the stomach. So the enterocytes in the stomach actually detoxify way more than the liver. So does the kidneys, so does all kinds of cells all over the body. So it's not just the liver. We shouldn't just be thinking about our liver. We actually need to be thinking about cellular detox. And basically the easiest way to break it down, and I should have a whiteboard behind me because it'd be really easy to describe, but basically there is phase zero and that's when the toxin goes into the cell. Once the toxin is in the cell there is phase one and phase two. And that's what most people are familiar with,

Christine: Yeah.

Kendra: there familiar with the phase one and the phase two. Phase one takes a fat soluble toxin, changes it into a peroxide, and then phase two takes that peroxide and turns it into a water soluble compound. And then phase three is when that, that talks and leaves that cell and then gets excreted. So there's actually four phases. Phase one and phase two or phase three, were all, were recently discovered, but there are those four phases. And we actually need to be supporting all of those phases when you do a detox. And what's really interesting is there are very famous, I'll call them famous, like detox ingredients that people will pump you full of during a detox. And they're virtually in every single detox product. I do my air quotes, but they actually, they actually blocked detoxification and...

Christine: What the fuck, right?

Kendra: Yeah. And to have these are milk thistle and curcumin.

Christine: Oh! [inaudible]

Kendra: I thought you'd have that reaction.

Christine: I'm like, hang on, in every program I've ever read it's like Qq is like, yeah, that's the thing you need to everyday put it into smoothies, put it everywhere, brush your teeth with it.

Kendra: Yeah. So, I mean, I'm not saying those are bad ingredients, but for the purposes of a detox, like if you actually want to help someone detoxify, milk thistle actually blocks the, the third phase of, of detoxification, so does curcumin. So those actually prevents those toxins from leaving the cell. Okay. Milk thistle is very helpful for the liver. Yes. It helps rebuild the liver. It's very good for that. But for the purposes of detox, like it's not something you should be taking long term. It's not something you should put into a detox product. So you're probably going to go into your shelf and look at all your detox supplements and you're gonna to have to throw them all out.

Christine: Throw them all out.

Kendra: Yeah. Because they're going to have that. And so I, you know, I think that's a really important thing to consider because there's lots of products on the market that tell you they are detox products and they're not, and this comes down to the fact that like when you're detoxifying, you actually need to have three things present. You need to have something that's going to immobilize, something that's going to like stir up the toxins because the toxins are getting stored pretty deeply in our body, right? They're getting stored in fat cells, brain cells, organs, tissues, like they get, they get put in there, and especially fat cells, Christine. Like fat cells are kind of like this nice little like membrane thing and

Christine: Yeah.

Kendra: the body can push a toxin into there and it'll protect it from the rest of the body, right? It'll protect that toxin from the rest of the body. So the body doesn't really want to immobilize that toxin. So it's, you have to do something that's going to immobilize.

Christine: That's also, I think why, you know, when women want to get pregnant, I always tell them that now is not a good time because, you know, if you get rid of of that basic unleashes that toxic [inaudible], that's the first step, right. It's not, you have a regular load, plus your actually going to unleash and what’s been stored up. And especially also I know that women with endometriosis, that tissue's very absorbent as well, so not just for hormones but also for toxins, so, which is why there are so many inflammation issues, you know,

Kendra: Yes.

Christine: So, it's, I'm just saying if you're a women or you're dealing with people who have fertility issues, be very mindful of that, right. And for anyone how has a health condition or who you know is going to go through a hard time or anything like that. Just as a word of warning. Do not start a detox. When you know that there's something happening very soon like that. So it's a big process. It's a big deal, right.

Kendra: Yeah.

Christine: You don't know how much is in there, how much is stored in there, you don't know what it is. You don't know how the body's going to react to it. And so just a little disclaimer, free warning.

Kendra: No, I think that's a really good point. Pregnancy, nursing, these aren't times where you detox and yeah, when I work with clients it's like if we're on, if we have them on like a gut protocol, where they're getting rid of infections and maybe we're doing some detox that we have to kind of give that all a stop. We have to hold that until after they're done breastfeeding, because you're right, it's not a time to be detoxing. You don't want toxins to go into the placenta and into your baby. Right? So, yeah, that's a really good point. But I love how, what you said about endometriosis. Because that's a big one for toxins. Especially because a lot of the plastics in our environment, they mimic human estrogen and that's a really big issue with a lot of these toxins or xenobiotics is that they look very similar and they act very similar to human estrogen and hormonal issues I think are very much driven by this chemical toxicity. And you know, I think males are having the same issues. Like you know, too much estrogen in a male is going to lead to like man boobs and weight issues, right?

Christine: And sleep issues.

Kendra: Yes, and sleep issues. Sleep like a boss.

Christine: Yeah. And I can see that at a lot when I run into something like the Dutch test and I can see everything pointing towards something and then I have a woman with endometriosis, you know that the results might be skewed because those little fuckers are just holding on to their dear life in [inaudible]. So it's just good to know that.

Kendra: Yeah. Yeah. And definitely like, like you mentioned with endometriosis, like those tissues are very absorbent and they're absorbing a lot of chemicals and toxins. And then when that gets shed every month, I think that really pays into that inflammation and that extreme pain that women feel has endometriosis. A lot of detox needs to happen with endometriosis for sure.

Christine: Agreed.

Kendra: Yeah. And so we've talked about, so the three things that you need, we've talked about immobilization you need to, and I'm going to give you guys some examples of these. So this will help you design your own detox program. There's, you want to immobilize, you want to kind of move those toxins out of the cells, out of the tissues. Number two is the actual like detoxification or transformation, conjugation, conjugation part, so that's something that you're gonna give them to help them move toxins into the body, to boost those different phases of detoxification. It's not going to be curcumin, it's not going to be milk thistle, it's not going to be black pepper, because all those things will block your phases of detoxification, but actually what I'm going to tell you in a second, is going to surprise you because these ingredients are these supplements that I'm going to tell you about, you've actually probably never even seen in a detox product, which is kind of funny to me, because they were actually the best way to enhance detoxification. So that's number two. And then number three is excretion, right? So we need to immobilize, we need to move things through the phases of detoxification, but then we have to help with the excretion and actually getting that out. And this is what most detox programs are missing. They don't do anything to help with excretion. They might stir it up, they might try to open the phases of detox, but they don't actually help you move it out of the body, which means that those toxins are probably going to get redeposited.

Christine: Exactly.

Kendra: Yeah, exactly. So that sucks. We don't want that, and that's how detox can make people sick, right. Can make people feel like crap because they're just stirring up toxins and not really moving them out. So let's talk about some of the things that actually help them immobilize toxins. So this will probably surprise you, but one of the best ways to do it is actually fasting and calorie restriction, because that causes the fat cells to burst, right? We want the fat cells to burst and dumped their toxins. So intermittent fasting or extended fasting or calorie restriction are actually really great ways to do this. And this is why I think detox needs to be part of weight loss programs because with calorie restriction, ultimately you are immobilizing toxins. And I actually think maybe the reason why people gain back their weight is because they dump a lot of toxins, but then they don't get moved out. So the body needs to store them again,

Christine: Yeah.

Kendra: body makes more fat cells or bigger fat cells.

Christine: Makes sense.

Kendra: Yeah. Yeah. So that's a good way to do it. I mean, that can be obviously a bit intense for people, but it's the best way to do it. Something else that will mimic the same effects of fasting calorie restriction is actually vitamin B3 or Niacin in higher doses. I don't know if you've ever used that, Christine, but you have to be careful with it because it'll make you flush. Like if you take it...

Christine: Yeah.

Kendra: in high doses, like it makes you go super red, like a tomato, you get super. [inaudible]

Christine: [inaudible] I had it yesterday, yesterday.

Kendra: Oh really?

Christine: No kinding. I went to see a friend of mine is doing Chinese medicine and she wanted to show you a new thing and she gave me this multivitamin and she was like, 'I put a little bit of B3 in there,' [inaudible] tomato, I hope it wasn't too much, but I didn't. So it was good. But it made me pee like [inaudible]

Kendra: Oh yeah, totally. Yeah. It has a really interesting effect on the body. And so you want to take it, like if you're going to take it, you want to start with a really low dose,

Christine: Yeah.

Kendra: like possibly like 50 milligrams or less, because if you go buy like a 500 milligram capsule like you're gonna you might, well you might puke because it's acid, so it will burn your stomach and it'll make you feel very nauseous and then you'll be super red. You'll be read like a beat, you'll be itchy. I mean, you're just going to be like, 'Oh my God, what is happening?'

Christine: Yeah.

Kendra: But what it does and there's actually a whole Niacin detox program that's very interesting. But you want to start with a small dose and kind of work your way up. So you could do like a two week or three week detox with Niacin where you start at 50 milligrams and you the way up as high as a thousand or even two. But there's actually this, and I want to mention this because I, this is just so so cool to me. So after 9/11, Christine, a lot of those firefighters were very sick because they got exposed to all those toxic building materials when they were going through the rubble of those buildings and a lot of them were demonstrating Parkinson like symptoms, neurological symptoms, like they were very sick and they actually were put through this Niacin detox which was developed actually by L. Ron Hubbard, the creator of scientology, which is random.

Christine: Your kidding.

Kendra: But, yeah, totally. He developed this way before he developed scientology, but actually is a way to detox people getting off of drugs. And so they went through this program, these firefighters, and basically it involves taking this high dose Niacin, some exercise, and then getting in a sauna and sweating it out. And they were sweating out purple. There's, you can go on Google and look up like 9/11 firefighter Niacin detox, and you'll see pictures of guys holding up towels that are drenched in purple from all the toxins.

Christine: Oh my God.

Kendra: The crazy things that they were bringing through their skin.

Christine: Mind blown people. I'm telling you, this is good stuff

Kendra: Yeah. I know it's, it's totally mind blowing. And it's really crazy. So I think it's a very effective, it's been around for a long time, but you know, obviously if you are doing the Niacin detox like it is best that you, you know, speak with a professional who knows what they're doing first, you should always consult Dr, Professional, that sort of thing. And, you need to be implementing the other phases as well.

Christine: Exactly [inaudible]

Kendra: The other thing I wanted to mention, that'll do it, that'll help them better for. Sorry, go ahead Christine.

Christine: Yeah, I was just going to say that be cautious about these things, don't forget when we told you, right.

Kendra: Yeah.

Christine: Run phase one and phase two and phase three. This is just like the facilitator. You need, it's like having a plane landing, right? And then having the passengers are all the different toxins coming out and then you need a bus to shuttle them out, right. So right now where just helping passengers to get out of that plane, which is just like your fat cells and everything, and now you need to shuttle them off. Right? So...

Kendra: I love that analogy. I think that's great, like people will be like, 'Yeah, that totally makes sense.' And there is one other thing, and this won't do all toxins, but this is one I use, it's called BioSil. I'll just put that up to the camera for those of you who are watching us on video, but basically it's marketed for skin, hail, hair and nails, but it's just silicone, and silicone actually helped stirrup metal. So this might not get your, your chemicals, your xenobiotics, I'm not super familiar with it, does that, but it does stir up certain metals. So this is actually a really great part of a metals detox program is a little bit of silicon. And a lot of people are already taking it for skin, hair, teeth. But you can take up to 10 drops a day. It can cause a lot of fatigue if you have a lot of metals, you want to start with one drop, but again, if you're going to take it, you, you need to be doing the other things as well. So that's, that's what you need to do with immobilizing toxins. So if you design a detox program, it should either contain some sort of intermittent fasting, some sort of calorie restriction, or Niacin and be careful with the Niacin, because if you give someone a Niacin flush, like we mentioned, it's pretty unpleasant and it might make someone never want to work with you again. So, yeah.

Christine: Yes. They might think they have an allergic reaction and might die. So it's, yeah, no, no. Every time I, I've been weary of it, you know, when they told me, it's been the third time was something that I have it, I have never had anything happen, but I was like, 'I don't want to flush.'

Kendra: Yeah.

Christine: [inaudible] just want to know about it but you know, I mean stuff with a super low dose and just do plan, stick to it and hydrate.

Kendra: Yep, hydrate, hydrate, hydrate.

Christine: [inaudible] if you have a reaction [inaudible].

Kendra: Yeah, yep, yeah, exactly. And it's temporary, like if you do have a reaction. I've had it. I've, I've overdone Niacin multiple times because I'm, I'm just like don't follow my own follow my...

Christine: Come on!

Kendra: I'm like terrible at following my own advice. But it is temporary and it will, it will pass. It may make you feel very sleepy. Like when I've overdone it, I've literally had people pass out because it makes me very tired. It also sometimes will make you like really goosebumpy, like it makes me really cold and sleepy and I feel like getting the covers and pass out. But yeah, just, actually take my advice, don't be like me, I, I'm horrible for following my own advice sometimes I'm just like, 'oh, I'll just, I'll just see what happens. I'll just, oh whatever. I'll just, I'll just try it.'

Christine: Maybe that was why I was so tired yesterday morning.

Kendra: Yeah, it can make you sleepy, for sure. So take it before bed.

Christine: [inaudible]

Kendra: Okay. So that's the immobilization. And then we have to talk about the actual detoxification part. So that's where we're taking things to actually help boost detoxification. So milk thistle, curcumin, black pepper. Those things inhibit certain phases of detoxification. You don't want to take those. But things that have actually been proven scientifically, to help with detoxification is coQ10, St John's Wort, and then two strains of lactobacillus, the probiotic, the rhamnosus, and the plantarum. So that's funny, hey Christine, like, have you ever heard those into detox product before?

Christine: No. Like I, I'm the biggest lactobacillus rhamnosus, [inaudible] anyway. Gg strain is the one that I love, like, you need to know probiotics have different strains. The Gg is one that I love because it's like this old style kind of thing, I haven't, but it makes total sense. It makes complete sense to me. The plantarum I haven't seen before, no. Do you know, by any chance, if there are any strains that are better than others?

Kendra: Yeah. I just know the rhamnosus and the plantarum, so I know those strains. I know there's like different strains of each, but as far as I know, it's just those...

Christine: The main.

Kendra: Those main ones that will help. And yeah, the coQ10 and say, like coQ10 is typically something used with people with like, like MS and Parkinson's and St John's Wort is typically used for depression, anxiety, like mental health issues. But they actually are really great detoxifier. So it's just funny because, you know, I look at, and someone's gonna hate me for this, but like those, those shakology things, right.

Christine: Yeah.

Kendra: It's like, 'Oh, this helps you detox.' And I look at the ingredients and it's got a ton of things in there that actually block detoxification. And then it's just full of shitty low quality vitamins and minerals that aren't even very well absorbed and some like fillers, and I'm just like, this is a really expensive product, it doesn't help you detox. It's like, I'm sorry, but it's shit.

Christine: It's shit. Yeah. It's not doing anything. It's just random product in there that used to be, I think a lot of these products where developed in the 90's, early 2000's, and nobody's really revised them since then, right?

Kendra: Totally.

Christine: And then you have some products, you know, who have everything.

Kendra: Yep.

Christine: There you have milk thistle and Q10 and it's like, well that's not going to help either. Right? It's really tricky. So the best is to take things in there, you know, proper form not, I think it's super hard to find a really good all in one product.

Kendra: Yep.

Christine: I prefer taking things separately, tying them in properly, and having each individual product do their stuff. It's just more bespoke. It's more tailored, it's more efficient.

Kendra: Yeah.

Christine: I just prefer that.

Kendra: Yeah, I agree. Like the thing about like minerals for example, is there a very heavy. Right? Very like physically heavy. Like they have all those electrons, like if you get nerdy and look at the periodic table, they just get heavier as you go down. Let's get nerdy and, the thing is if you're taking a multivitamin, like, like if it has everything in it, like you're taking it at such a low dose, that, that's why a lot of multivitamins or synthetic, because they're so weak when they're natural that they have to be synthetic. And I mean I don't think synthetic vitamins and minerals are helpful. And then if you're going to take a national multivitamin, like you would have to take like 10 to 20 times the normal dose to be able to for it to have any effect. Like when people ask me about multivitamins again, they're wondering about an all in one product that can be helpful. My favorite thing is actually marine phytoplankton. There's a company that gets an activation products but it's called Oceans Alive, Marine Phytoplankton. And it actually contains every single mineral and vitamin that the human body needs. Tastes like swampy seawater. But it's really good stuff. And it's in like a very safe, natural plant based form and the really cool thing about the marine phytoplankton is it's alive and if it had too many toxins in it, like if it was contaminated it would die.

Christine: Yeah.

Kendra: So that's how they can tell that it's good quality and it's not contaminated. So that's. And that will actually help you detox as well. That's a good like kind of base detox product because it has all the vitamins you need.

Christine: There you go.

Kendra: Yeah. So that can be helpful. But the other things that work really well, and Dandelion is actually a little bit more well known. I think Dandelion is well known.

Christine: Yes.

Kendra: For its detoxification benefits and it does. So dandelion, Chicory root tea is really helpful. And then anything that boosts bile. So bile is something that your liver makes but it stored in the gallbladder and your body will secrete it every time you consume fat. Right? It's kind of like the dish detergent, like if you have an oily pan and you're trying to wash it with water, like you don't get anywhere, you need that soap to kind of emulsify it and break it down, that's what bile is. And bile is actually one of the most detoxifying things that your body has. So bitters are really great.

Christine: Yeah.

Kendra: All your bitter foods, greens, that sort of thing. That can be really helpful as well. So you want to be.

Christine: [inaudible]

Kendra: What were you going to say Christina?

Christine: [inaudible] Is that some of my clients have gallbladder [inaudible] and as a result they were [inaudible], and to me, that's just so irresponsible. Like there's reason for all of this happening. You cannot just cut out an organ, right. So if you do not have a gallbladder, obviously you have to eat differently. You cannot eat as much in one go, just simply because, you know, the gallbladder is that to help the body out once its natural flow has, you know, emptied.

Kendra: Yes.

Christine: But what I do find is that you can help it with, I even had really great success with essential oils, actually. Essential oils that were great with plants, that help digestions and things like that. That could definitely help even topically. But that's just a little side note for those of you maybe don't have a gallbladder anymore or just like don't let it [inaudible].

Kendra: Yeah. And so if you don't have a gallbladder, like if you do have a gallbladder, I mean you could be doing things all day long to help stimulate bile and that's really helpful, but you don't want to be doing that when you don't have a gallbladder because then you're just dumping bile into the intestine because you have no storage place for it and then it can be a bit aggravating. So you just want to, you know, only take your bile stimulants when you are eating. Bitters are helpful. Actually, there's a product from UNIKEY called Bile Builder, that I really like. It's got everything that helps build bile and then you might add in some bile salts as well. Just to help because yeah, like gallbladders are really important. Obviously there are medical emergencies where it needs to happen. But typically if I'm working with someone and they're like, 'oh, like my doctor wants to take out my gallbladder.' I'm like, 'give me six months.'

Christine: Yes.

Kendra: Like just, you know, give me six months. Like, I think we can. And typically they won't need to get it removed. It's just because their bile has become thick, luggy and toxic, and we need to kind of thin it out and move it through the gallbladder and make it like viscous again, like that word, viscous.

Christine: [inaudible]

Kendra: Okay. So the last thing that we have to consider when we're making or building a detoxification program is that excretion part. And so we always want to be taking a binder, something that will help bind to toxins and move it out so that they're not getting recirculated. Typically fiber will do that. The most commonly known binders are things like charcoal, bentonite clay, psyllium husk or, chitosan, which is a shellfish fiber. So if you're allergic to fish, that's not an option. But the thing about those binders that is unfortunate is they, they do bind to all the crap, but they also bind to minerals and pulled them out of the body. So they're not a great long term strategy. So what I use instead, my favorite binder of all time is modified citrus pectin. It's basically just the rind of citrus fruits, and it's great because if you, if it's modified properly, if the people who make it modify it properly, it will get all the crap, all the toxins, all the metals, all the chemicals, even glyphosate, but it does not fuck with the minerals. It doesn't pull them out at all. So the company that has proven that they do this properly is Econugenics. So that's the only company I recommend for modified citrus pectin, because they backed up their shit with a lot of research. A lot of companies will say they make modified citrus pectin but they actually don't modify it properly. And then you're pulling out minerals with toxins which you don't want to do.

Christine: Amazing. So I had no idea. So I'm super like, 'WHHAAAT?'

Kendra: WHAAAT? So I've got some in my tea right now, I take it in my tea every single morning. It's a supplement. When people ask me, 'Hey, I'm on a budget, what's the one supplement I should take?' I always say the citrus pectin because it pulls out all that crap out of your body that we are getting exposed to. It's very safe. It helps boost glutathione. It helps stimulate the immune system. And so everyone should drink it every morning and thier tea.

Christine: I'm going to get that straight away. Like, I'm going to order that today.

Kendra: Yeah. So it's Econugenics Pectasol-C. Get like the, the big thing will cost you like $100, which seems expensive, but at five grams a day it lasts you three months. So it's not too bad.

Christine: That's totally fine. I mean it's like, it as I always say, this is just our vessel, right? We're just here because of this vessel that is our body. If we can help it to be less toxic. It's easy, you know, like.

Kendra: Yeah, totally. I totally agree. It's so important. Like, I mean I have, I have like a health budget, like I have like set aside money every month for what I assigned on my health because it's very, very important to me. It's a priority. I can't do my job. I can't be happy if I don't have my health. Right? So I think investing in our health is something we all need to be doing.

Christine: Yes. Agreed. Much more so than software, you can live without one software.

Kendra: Arg, I love software though. Dammit.

Christine: Me too, but like seriously, some of them are so expensive, their like $50 a month, were I'm like, 'Oh God.'

Kendra: Well everyone's on like a membership model now. Hey? It drives me crazy. I'm like, just give me a one-time fee.

Christine: Yes. But you know, instead you can just buy the supplements instead, you know, and it's going to make you produce a lot more too, which is good.

Kendra: Yeah, exactly. It's really good stuff. A lot of people feel really good on it, so highly recommend it. And then the other thing you want to be thinking about is actually like, okay, so we're binding, but we want to be actually forcing that excretion. Sauna therapy is probably one of the best ways to do this. It's the most well researched. It's really easy to get swept things through the skin. Right. And a lot of us don't sweat that much, especially if you know, me and Christine live in like of the northern latitudes right now it's winter. We're not sweating that much. I just came from Costa Rica and literally all I did was sweat like a Mofo for three weeks [inaudible].

Christine: I am a sweater. Like when it's hot, I sweat like a really great sweater, but there's many funny this, my nose, is like my main sweating organ, I kid you not.

Kendra: Really? Oh my God, that's so funny.

Christine: Nothing in my face well start sweating but just my nose, and you can literary see the drops like forming. I don't know why.

Kendra: That's funny. I mean I'm definitely a face sweater. I'm like, it's funny because when we go ski touring or like hiking like, with like, you know, the girls, they have all their hair out, their hair is so nice and mine's just like shellacked to my head and I'm like, 'Oh God, why do you guy look so good. I'm just so disgusting right now.'

Christine: Yeah, exactly. You have the steam, you have the heat, you sweat it in the water so you don't necessarily notice it. But it's like you notice it afterwards because your body is like parched.

Kendra: Yeah.

Christine: And then obviously the mindful for what kind of body lotion, put on too, because it's going to absorb it.

Kendra: Yeah. Yeah, definitely. And I mean, that's a good point because, you can, if you don't own a sauna or you don't have access to a sauna, you can do baths, you can do a really hot bath which will help you sweat. But, you know, any sauna we'll do like, it doesn't need to be infrared. I know infrared Saunas are big hype these days, but it can just be like the sauna that's at your local fitness center or gym or whatever. I actually own an infrared sauna, I have one sitting right over there. I love it. Best investment of my life. It's great because you can actually be in it. You probably need one in your office. [inaudible]

Christine: I need one. I am actually considering putting one into my office because I do have enough space. I just find it. It might look a little bit weird when clients come here and [inaudible].

Kendra: Yeah, I don't see clients here, but, just you know...

Christine: [inaudible] but I do have this space. It's huge. It's like massive. My new office is massive.

Kendra: Yeah.

Christine: I just saw a really good deal recently, on an Expo model infrared Saunas that I love. I was like, 'Ohhh.'

Kendra: It's definitely a game changer. I bought mine last year and things have really shifted for me since owning it, you know, like I use it on a regular basis, three to four times a week, you know, I get all the great benefits from the infrared, right. It's really good for skin. It has a lot of good anti-aging. It has weight loss benefits, but yeah, the sweating is what matters. And so, you know, obviously infrared, you can spend less, you don't have to stay in it as long or, and you can stay in it longer. Right? It heats you from the inside out, because I know when you go to like a wood fired sauna, like you breathe it into your lungs and it's hard to stay in. But The infrared, like it has that extra benefit of, of allowing you to stay in longer. But really in the end just get a sauna, like try to make that a regular part of your health regimen. You should be recommending it to your clients. The other thing you can do, that can be helpful. A lot of people are super freaked out by them, but are coffee enemas.

Christine: Yeah, I have. My client last weekend and she was talking about a hydro colon therapy, which is a little bit like a coffee enema on steroids,

Kendra: Totally.

Christine: Work with hot water, hot water and pressure and it's kind of painful really.

Kendra: Yeah.

Christine: It is really painful. You have the impression that you get [inaudible]. But coffee enemas are super relaxed, like.

Kendra: Oh yeah.

Christine: Get out of your head that your butt is a horrible place, right. It's actually much less worse than hydro colon therapy or colon therapy,

Kendra: Yeah.

Christine: and you can just relax with it if you just let yourself go a little.

Kendra: And it's so true. And you know, it's so funny because I always tell my clients and my group members, I'm like, you know, just be open minded give it a go because most people are freaked out and then they fall in love. Like literally they fall in love with putting coffee up their butt.

Christine: I know, it's like this warm and fuzzy feeling and then afterwards it feels like a new born, and it's easy and we'll get specific. Not specific, but there's a very good video of a lady doing it on YouTube. Like you don't see every detail, you do see her doing it basically.

Kendra: Yeah.

Christine: And it just shows you how simply it is, right? And it's just like, it's just a hole people, you know, it's like.

Kendra: Yeah, I think people are weird about their butt.

Christine: I know.

Kendra: But I mean personally I love pooping. I love to poop. It's just my favorite thing in the entire world. That's definitely tmi. But I'm into it. But yeah,

Christine: You feel so much better afterwards.

Kendra: Oh yeah. And it's my time, you know, it's like I read a book, I do some meditation, like I make it sexy in there, like light some candles.

Christine: Exactly. And there's a lady called Marissa something. I don't remember her name. I met her in August and she is the poop lady something and she said like the perfect poo is the length of your elbow to your wrist? And I was like, I cannot imagine that thing, but do you know why I couldn't?

Kendra: Why?

Christine: European toilets are different than US toilets. Like if you have good poop in a US toilet, you would see the whole length, in European toilets it always breaks.

Kendra: Ohhh.

Christine: You never see it in its full glory.

Kendra: Oh my God, that's so funny.

Christine: So there you go people.

Kendra: Oh Man. That's such a, that is a great piece of information. I'm going to remember that with my European clients if you like, don't worry. You don't see the whole coil in the toilet because your toilets weird.

Christine: There you go, Kendra is rocking your world with science and I know that toilets work differently when pooping.

Kendra: We each bring something very important to the table.

Christine: [inaudible]

Kendra: Yep, totally.

Christine: Tip of a tube that is much smaller.

Kendra: Yeah. It's very small and you know, the, the, what actually is happening with them. If this is your first time hearing about them and you're like, well, why would you put coffee up here? But it's because of the caffeine in the coffee. Once it's in the colon, it actually goes directly into the hepatic portal system, which is like the little capillary system that connects the colon to the liver and the gallbladder. And when the caffeine gets to the liver, gallbladder actually causes them to contract and run bile through and dump the bile. So it's a great way to help yourself like detox that bile. So it's a very mechanical way to detox the liver. And, you know, I know for natural cancer therapies, I mean they all have people doing these like three to six times a day just because that's how toxic people with cancer are. And so they're, you know, they're very safe to do. They tap it, typically make you feel good. Most people don't react to the caffeine the way you would if you drank a cup of coffee. Some people find them stimulating. I mean if you're going to try it for the first time, you should probably do it earlier in the day just to make sure. But I mean, I love them. I do them regularly. My boyfriend thinks I'm crazy. We joke around about butt coffee all the time.

Christine: [inaudible] he's like, 'why don't you want to do anal if you do that?'

Kendra: Oh my God, I love that. [inaudible]

Christine: [inaudible] Well we have to edit this out.

Kendra: Nah, we'll just leave it in.

Christine: Like yeah, it's seriously. It's not, it's, put some music on. Like literally put some soft music on, get into the groove of just relaxing and just, it's literally something great for your body. Your body will love it.

Kendra: Yeah. Yeah, totally. Most people really like them after they've done them. So. So yeah. So that's what you need. So you know, if you want to create like, you know, we're coming into this episode is probably going to be released at being in January. Obviously January is a big time for the health industry for launching things because that's, you know, people spend December ruining their health and then in January they were ready for a new start. So this is a good time to create a detox program for your clients, right? So just make sure you're doing something to, immobilize toxins. You're doing something to boost that detoxification and then you're doing something to stimulate excretion and that's actually gonna get your clients results. That's actually going to make them feel good. And then the other thing I just wanted to mention is really think about things you can be doing on a daily basis to help yourself detox, because detox does need to be a daily thing. And you can, it doesn't need to be this big thing, you know, like I, will have a small cup of organic coffee first thing in the world because that helps stimulate bile. I have salty water first thing in the morning because it has minerals and minerals help you detox. Like, you know, I eat my bitter foods, I drink my dandelion tea, I get in the sauna, I do a coffee enema. Like there's things that you can be doing on a regular basis that we should be doing because we really do need to think about it daily because on a given day, who the fuck knows how much shit is getting into your body.

Christine: Yeah, and you will feel so much better. You will be more alert, will have better energy, you will sleep better, your skin will look amazing. So it's the only benefits people. It's literally one benefits and you can do small things. You don't have to, you know, worrying about not having enough time to lay down on the floor and do a coffee enema. It's just an example that we gave you enough options that you can definitely do.

Kendra: Totally, yeah, just putting that modified citrus pectin into your tea every morning is a good detox strategy as well. And you know, with detox, I think the most important thing to keep in mind is the goal is not to do it quickly, fast detox is not safe. Because we accumulate so many toxins over our lifetime. Like we might be detoxing things that have been on our bodies since we were kids. Right? If you're a child of the 80's, like us, you ate a lot of butter or not butter, margarine and toxic like cheese and all kinds of weird shit, right. The 80's is like the worst time [inaudible] right?

Christine: Yeah.

Kendra: What was considered healthy in the 80's is like pretty disgusting. So there's a good chance me and Christine have margarine sitting in our tissues.

Christine: It's right here. I can tell you exactly where it is.

Kendra: Oh my God. Yeah. So, you know, slow, long term detox is key and wants to be gentle. I don't recommend quick detox and it's something that you should do more than once a year. I mean, you design a little, like 10 day detox, you know, do it several times a year. Launch it as a group program, right? Like, wouldn't that be a great group program to do a 30 day detox where you spend a couple of weeks like helping people like build up and kind of pre-prepare for it. Do 10 day detox that includes these three things we just talked about and then do some sort of final, you know, recovery, restoration thing, like that could be a really great 30 day group program that you could launch a couple of times a year. Right.

Christine: And your testimonials will go through the roof.

Kendra: Yes. Yeah, yeah. I think. I think we really need to educate people on what detox actually is and how to actually do it and why it's not just, you know, like I go crazy when people are like, 'Oh, I did the master cleanse.] I'm like, okay, you just starved yourself and eat sugar for three weeks. Great. You know, or those detoxes.

Christine: Yes. And we are supposed to be like, 'YAY.'Gosh.

Kendra: Yeah. There's a lot of weird things out there that they detox, like, yeah, those weird wraps. And I'm the wild rose cleanse. I'm not trying to bash these companies, but the wild rose cleanse that people do, it's just like, it's not really a detox. Sorry guys. These companies [inaudible].

Christine: No no.

Kendra: All right.

Christine: My end, I didn't know my Wifi is weird today, but. Okay. I think that's pretty much it. Don't forget, this is a lot to take in. We have it in the show notes on our website 360healthbizpodcast.com, where you'll find links for all the products that can Kendra mentioned today and you have a complete detox program right there. It's all there. You can literally just go and highlight it and print it out and then you have it ready for you to use, and it's going to be efficient, it's scientifically backed up. It's going to be amazing, so everything is right there, so don't forget to check that out and if you've learned, here's my challenge for you, if you have learned anything knew during this episode, in-concluding difference between US and European toilets, then please go to iTunes right now and leave us a five star review.

Kendra: Yeah, and it's so easy to do, like if you're on the app right now, you literally just go to the search bar search 360healthbizpodcast and then you can actually go in and do a little like five-star review. It literally takes two minutes and helps us get out there. If you want to support us, you think we're kind of cool even just a little bit. That would be the best way to tell us.

Christine: And we are, I mean, we totally are, but it's like, yeah, even if we teach you something, if there was anything you learned, that would be amazing.

Kendra: Yeah. We want to know. Awesome. Well, it was super fun hanging out with you Christine.

Christine: As always.

Kendra: As always and, we'll see you guys in the next episode.

Christine: And we're recording this in December 2018. So all of you guys have a happy holidays. Even if you're listening to this in 2025 and we've changed our opinion already, never mind. We're still wishing you a beautiful 2019.