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Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection

Recently Aldo
launches a bold campaign concept inspired by life’s most special events,
inviting the #AldoCrew to live them to the fullest. Revealing new creative
platform Get Ready kicking off with Fall 2018 and Mx3 Sneakers Limited Edition
Collection.

Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection

Harkening a new and
bold creative direction, the campaign was inspired by the simple yet hopeful
concept of “getting ready”. Aldo aims to bring light to the moments of buildup
that precede big and small life events, celebrating the magical energy born
from anticipation.

Aldo Mx3 Sneakers Limited Edition Collection

Aldo fuels
creativity through community with this exclusive, artful limited-edition Mx3
Artist Series on August 23rd, 2018 in collaboration with five renowned street
artists from around the globe. Aldo’s Mx sneaker sub-brand celebrates
inclusion, standing for equality and unity. To bring this collection to life,
the brand teamed up with incredible talent from the global street art
community: Buff Monster from New York, INSA from London, So Youn Lee from
Seoul, Dina Saadi from Dubai and Pony from Montreal.

This series of five
Mx3 sneakers is a reflection of the artists, each of whom are deeply ingrained
in their communities through their work, elevating communal spaces through art
and enhancing the lives of those around them.

Aldo Fall 2018 Collection

For the first
campaign under this creative platform, the brand explored the conceptual
“jumping out of a plane”, as a metaphor in getting ready for any major moment
in life; a new beginning, the butterflies, the thrill of it all.

“The concept
puts forward a playful, surreal universe, showcasing the most thrilling and
exhilarating moment one could think of - jumping off a plane”, says Catherine
Sabourin, Director of Content Development for Aldo. “The idea was to think of
something so exciting, full of energy and pure fun - contextualizing the
products in the most unexpected way”.

Aldo Mx3 Sneakers Limited Edition Collection

The brand’s
creative platform was inspired by cultural trends and consumer insights - a
practice influenced by Aldo’s deeply rooted consumer-centric approach to the
business. “We know the people who shop at Aldo believe that what they wear is a
reflection of who they are,” says Daianara Grullon Amalfitano, Senior Vice
President for Aldo.

For more
information about Aldo Fall 2018 & Mx3 Sneakers Limited Edition Collection,
please check out Aldo Shoes on Facebook and Instagram @aldo_shoes
and #AldoCrew on social media for information and updates.