Amitabh Bachchan denies endorsement deal with DD Kisan

A recent media report claimed that actor Amitabh Bachchan was paid Rs 6.31 crore to endorse government owned agriculture channel, DD Kisan. However, Bachchan denied the reports with an official statement clarifying his interaction with the channel.

“I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their channel DD Kisan, and neither have I received any money from them,” he stated.

The actor clarified that he in fact, did not charge the channel for the campaign work done.

Bachchan said in the statement, “I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated. My ‘deliverables’ on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan channel is one of them. If there is any evidence or proof to the contrary, please forward them to me for verification.”

Other reports state that Rs 6.21 crore was paid, not to the actor, but to advertising agency Lowe Lintas who worked on the campaign for DD Kisan.