Do you remember the beautiful photos that were out last year where Alexa Chung was sporting Superga shoes matched with romantic mini dresses in some italian dream garden? The style icon is being again the face of the brand for Spring Summer 2012 campaign, inspired by a sunny and relaxed everyday life.

Here below is my pair of Superga, the classic 2750. They are spotted by paint and a bit torn.. I have them since high school! This reflects a bit the philosophy of the brand, that we can define a “marmite” one: you love or hate Superga, but in the first case, you’ll get them for a lifetime and guaranteed you’ll be attached to them as to your first (irreplaceable) teddy bear.

Many people are choosing these shoes since their versatility, casual and timeless attitude (among the new fans there are also Sienna Miller -photo below-, Katie Holmes and Jennifer Garner), and in the UK some have already said that “Superga is the new Converse“. What do you think of this statement?