Sony Electronics will be running an in-store promotion, that is also available in all authorised outlets, to launch the new white Cyber-shot™ DSC-QX10 lens-style camera. During the promotional period of 7th to 28th February, each camera will come bundled with a free QX exclusive carrying case (worth S$50), as well as a 8GB Micro SD Card.

The white Cyber-shot™ DSC-QX10 is available for retail at all Sony stores and authorised outlets from 7th February 2014 at S$349.

The Sony QX10 and QX100 were announced earlier in the year 3rd quarter of 2013 and I shared about the press release and information in an earlier post here! Personally, I was intrigued with the 2 lens-style camera designed by Sony and I was wondering with great interest how do I go about using it in my photography adventures? My wish was granted when I was given the opportunity to take the Sony QX10 for 2 weeks to play, test and review this niche segment of photography lens/accessory.

The Sony QX10 and QX100 are innovative and revolutionary in designs, ideas and purposes. It’s like a mix between a photography accessory, video camera accessory, as a portable video camera and a portable detachable lens for photographers. I took the Sony QX10 out, on a daily basis (almost) and put it to the test and letting my friends play with it and enjoying themselves too with the Sony QX10 during media events. It was versatile and we can even take selfie shots by looking through my iPad while the Sony Memories Mobile App was switched on. At a media event that I attended, I got my fellow photographer friend Kevin to bring the Sony QX10 and walk around, do a live video recording of the guests while we were viewing the video recording at the table!

During the 2 weeks with the Sony QX10, what were my thoughts and views of this interesting accessory? Here are the pros and cons from my personal observations compiled during the review period.

Pros

– Versatile and fun

– Lightweight

– Live video camera recording / viewing

– Easy to connect the QX10 with the smartphone/tablet using the Sony Memories Mobile App

– You can take photographs from many different angles and perspectives using the Sony QX10

– View from the smartphone/tablet using the Sony Memories Mobile App and observe the surroundings/happenings and watching live photographs taken and uploaded for viewing

– Clip on the smartphone and it “transforms” the smartphone into a handy digital camera

– Converts the smartphone into a compact digital camera

– A useful and versatile accessory to complement the smartphone and/or tablet

– Fun and easy to use video camera

– A friend can bring the QX10 camera around and take photograph or video while you are observing the “show’ on your smartphone or tablet

– Good balance of the QX10 with smartphone when attached to the smartphone (iPhone 5 in this review)

– There is pretty decent bokeh from the QX10 glass

– QX10 Macro function/capability is pretty good

– You can place the QX10 on a small or big tripod and it can transform into a remote camera to photograph street, wildlife or a video to record events

Without having the chance to play and test the Sony QX10, it might be a bit tricky for photographers to know how it really can work for you. Overall, I am impressed with the image quality and output of the Sony QX10. It’s an accessory that will be ideal and handy for smartphone users, something they can bring it out on a daily and casual basis in your bag while on the go.

In my personal opinion, with the entry level photography and leisure photography segments currently fragmented even further and changing a lot over the past few years, especially with the boom and rise of the smartphones with powerful cameras and photography apps available. With compact digital cameras facing a huge battle on its own, along with mirror-less cameras stealing the market share and making headlines, innovative products such as the Sony QX10 would be able to provide an alternative solution to the smartphone users with a photography lens and accessory for their smartphone.

The Sony QX10 is innovative and revolutionary, it will definitely be suitable for some of you smartphone users/photographers out there!