The powersports industry is increasingly becoming aware of the value of its data. There are over 700,000 Motorcycle/ATV unit saleseach year, plus an additional 100,000 snowmobiles. Factor in the thousands of consumers interacting with powersports websites, marketing systems and CRMs, and huge quantities of valuable data are produced daily. Dealers also accumulate data from parts and repair transactions as well as F&I. All combined,the amount of customer data aggregated at each dealer is significant.

The automotive industry is increasingly becoming aware of the value of its data. There are 88million vehicle purchases globally each year, with many more additional consumers visiting but never making a purchase. Each of these interactions generates data. Dealers also