Thursday, July 21, 2016

I am greeted by a courteous staff and admonished to choose a pair of sunglasses.

I settle on wayfarers with black frames and black-burgundy temples (including a collapsible case). Done and done. Now, I am challenged with relieving a tray of an inviting glass of rose, swiftly followed by another offering tuna tartare.

Indeed, it is summertime and the living is easy. It is also Day 3 of New York Fashion Week: Men' s S/S 2017.

Moreover, it is launch day for bio (b.e) eyes. It's unfolding on the patio of Hotel Americano. A hotish evening on which a passing shower is forecast.

No one on the patio is concerned. Media and tastemakers are mixing, mingling and fondling frames. Eating, drinking and generally making merry in the cause of good.

The good and the cause: "Buy a frame, Help a child to see." Purchase a pair of bio (b.e) eyes, sold exclusively at Walmart, and part of the proceeds from the sale goes to secure spectacles for a child in need. And all of the fixins, too, including vision screening, eye exams and surgery.

Each pair of bio (b.e) eyes frames sold will help a child with vision problems.

Walmart and the Seva Foundation are partners in this program. This is what the latter does to make the world a better place. All in the cause of preventing blindness. Incidentally, spectacles play a huge role in sight retention.

A light rain has begun to fall. No one is fazed, though. Not the hosts of the bio (b.e) eyes launch, bloggers Natalie Suarez (Natalie Off Duty) and Moti Ankari (The Metro Man). They are laughing and talking, seeming to genuinely enjoy themselves. Seeming to give the rainfall the cut direct: "We will not allow the likes of you to rain on our parade."

Still, the head PR maven secures several patio umbrellas. Inexplicably, the patio awning is broken. "I found out the hard way this morning," reports the unflappable PR maven.

Walmart. Not everybody's favorite, what with allegations of low wages and union-busting, among others. Still, the big box juggernaut deserves at least a grudging nod for this good deed. Certainly, Walmart has the bandwith to handle countless orders of sustainably produced bio (b.e) eyes.

The goal is to get a pair on the bridge of the noses of 200,000 Indian children this year. As of this writing, nearly 80,000 frames have been donated, according to the counter on the bio (b.e.) eyes website (http://www.bio-eyes.com/counter/).

Attendees at the launch of the bio (b.e) eyes eyewear collection chose from one of four styles of sunglasses. The shades came with a collapsible case in royal blue.

As forecast, the rain was a passing fancy. It has stopped. More revelers have arrived. There is excitement in the air. Rose continues to make the rounds; beer, too. The tuna is a hit. Ditto for the cucumber thingey.

Everybody has a new pair of sunglasses [bio (b.e) eyesstyles] to add to his/her collection and ocassion to wear them right now: sun is slowly breaking through clouds.

It's summertime, and thanks to bio (b.e) eyes, the living is going to be easier for a lot of children.

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