How Dansan started their logo design journey

Company name

Overview

We are a funds management organisation with a strong emphasis on always putting our clients first and on being ethical, honest and straightforward in all our dealings.

Tell us a bit about who you are and the people you reach

Our clients are generally sophisticated and knowledgeable when it comes to investing. They are mostly independent, successful people who are looking for somebody that they can trust to manage their investment portfolios.

Requirements

We require a logo that brings together the two organisations mentioned above, yet represents a separate corporate identity, because both existing organisations will continue operating independently alongside the JV. I have provided the current logos for each organisation in the attached files below. We do not require that these logo types be maintained, but want the logo to represent this new joint venture.

We require the logo to be simple and clean and to appeal to our target audience.

The logo must not have any tacky $ symbols or other stock market symbols. The typeface must be clear and simple.