Tips & Tricks for Building Your Experimentation Program

About Jodie Ellis:

Jodie hails from the Land of Enchantment, commonly referred to as New Mexico, but now inhabits the Los Angeles area. As Optimizely's former Head of Experimental Marketing, Jodie aims to boldly go where SaaS marketing doesn't—and perhaps even shouldn't.

This week, a #OneMinuteMonday on Optimizely’s annual conference: Opticon.

There are more than 225 million people set to attend conferences this year. There’s probably more than 1.5 million conferences that are going to happen in 2015 alone. Yes, there’s a lot of gatherings for professionals to better themselves… But there is none like the one I’m about to talk about: Opticon 2015.

There are many things that have me feeling inflated today. You would think it’s the Thanksgiving dinner I had last week (and have continued to have in sandwich form since) or the non-stop family bonding time that has me feeling large. Turkey Day has certainly amplified my blimp-like state, but this feeling actually started about 2 weeks ago when I set out to plan a fearless high seas adventure with a group of inspiring co-workers.

Conferences and expos have long been a valuable tool in the arsenal of many marketers. Today, the world of conferences, sponsorships, booths, and beyond has grown to monumental proportions. But with so many opportunities to be involved in so many events, there is only so much budget and so little time.

In this post, we will show you how to create your own sponsorship category for less than a third of the price of a traditional sponsorship.

One of the great pleasures of working at Optimizely is getting to see so many people having so much fun in their work (not just on our team, but with our customers too). Work and fun are not often caught hanging out together, so to speak. But the world of A/B testing on Optimizely lends […]

It’s Friday. Hopefully your week has been full of accomplishment and learning – right now you (or someone you know) probably have a couple of great A/B tests running (if you don’t, get one of these 71 easy ones going for the weekend), and are poised to walk in Monday to Liftopia-like results At the […]

Background Ustream is a leading live interactive broadcast platform that aims to bring people together around shared interests for live interactive experiences. The company attracts millions of users from around the globe ranging from artists to celebrities to music enthusiasts to corporate executives. Challenge and Goals As a live and interactive video streaming site Ustream is […]

“I have been testing the aphorism, “A watched pot never boils.” I have boiled the same amount of water in this kettle sixty-two times. In some cases I have ignored the kettle; in others, I have watched it intently. In every instance, the water reaches its boiling point in precisely 51.7 seconds. It appears I […]

Background As LiveChat wrapped up a site redesign in 2011, they felt happy with the new website’s look and feel but were uncertain how it would perform. They wanted an elegant, beautiful website, but the primary goal, according to CMO Szymon Klimczak, was functionality. In particular, LiveChat wanted the new site to nudge more visitors […]