Online, Consumer, 2016

For brands competing in the marketplace, or those wanting their own slice of the gluten free pie, understanding this consumer segment and tailoring communications to them can boost sales and garner shopper loyalty.

Online, Consumer,

Consumer choice is now bigger in nearly all categories. The share of large brands is typically smaller than a decade ago and brands need ways to segment more deeply. For established players it’s about arresting this share fall, for new players it’s about stealing share – for both its about driving growth.

Online, Consumer, 2016

Consumers’ media habits have evolved dramatically. Technology, online conversations and new devices have all interrupted our old ways of finding consumers. More than ever we need a clear view of what is happening today and the implications for the coming years.

Online, Consumer, 2016

The Sports, Arts and Entertainment Report helps brands to better connect with fans. Sports, Arts and Entertainment play a big role in most New Zealanders lives, whether actively participating or simply supporting as fans. The report enables you identify and understand fan bases, how to communicate with them and ultimately how to maximise your investment.

Online, Consumer,

The consumer market is now more fragmented than ever, and one of key channels emerged is e-Commerce. With its increasing importance, do you have enough insights to compete in this fast-paced battlefield?

E-commerce, Thailand,2015

Catching up with changing environment is one of the key success factors in FMCG business. With Market Pulse report on hand, you will be equipped with insights on changes in Thailand economy, Retailer landscape, Retail Technology, and current product trends in Thailand FMCG market, which results in enhanced understanding about market evolvement and ability to make impactful business decisions.

Make the most of your competitive advertising strategy and gain a better understanding of telecommunication marketing landscape through the up-to-date Media Spending Report. This report provides rankings of top 10 advertisers in the market allowing you to uncover the media spending power of the industry, budget allocation (media mix), and key movement on industry's growth and development.

Your consumers live in a world where their media and information sources are available on-demand and at their fingertips; they are increasingly gravitating toward anytime, anywhere consumption of media content. A plethora of connected screens, devices and platforms is providing more opportunities than ever to connect the consumer with your brand – but, it’s a competitive playing field. The consumer does not stand still in today’s landscape and neither should you.

Online, Consumer,

Commercial radio plays an important role with Aussie travellers - reaching over 70% of them every week. By developing a strong radio strategy, brands within the travel sector would engage with a large majority of their key stakeholders.

Online, Consumer,

One of radio’s most lucrative features is its ability to reach a highly qualified audience right before they arrive to shop. Radio consumers have money to spend because more than two-thirds of the weekly audience works full-time, tuning in during the working day, away from home.

Online, Consumer, radio, 2015

Your consumers live in a world where their media and information sources are available on-demand and at their fingertips; they are increasingly gravitating toward anytime, anywhere consumption of media content. A plethora of connected screens, devices and platforms is providing more opportunities than ever to connect the consumer with your brand – but, it’s a competitive playing field. The consumer does not stand still in today’s landscape and neither should you.

digital, teens, kids, online

The Indian Smartphone space is flooding with homegrown as well as international Gaming Apps. As much as 11 hours are spent every month on Gaming Apps by a Smartphone user as per Nielsen Informate Mobile Insights.

Indian Smartphone users are clearly embracing the concept of news-on-the-go which can be seen from the rise of News Apps. There has been a growth of 7% in the penetration of News Apps in India this year as per Nielsen Informate Mobile Insights. See what has driven this level of mobile engagement for the category.

Nearly 4 out of every 10 Indian Smartphone users use Travel Apps on their smartphones. More than half an hour is spent every month on Travel Apps as per Nielsen Informate Mobile Insights. See what has driven this level of mobile engagement for the category.

7 out of every 10 Indian Smartphone users are into avid Social Networking on their smartphones. More than 5 hours are spent every month on Social Networking as per Nielsen Informate Mobile Insights. See what has driven this level of mobile engagement for the category.

The Indian shopper is increasingly using smarter ways of shopping. The popularity of Shopping Apps among Indian Smartphone users increased by 20% since January 2014 as per Nielsen Informate Mobile Insights.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, Apps, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

These reports provide an in-depth look at the changing media landscape in some of the most dynamic markets in rising Asia. Research among digitally engaged consumers reveals the transformation of video and media consumption across TV, mobile and Internet.

Mobile, Malaysia, Thailand, Indonesia, India, Philippines, 2014

The Moroccan telecommunication market is in flux. The unlimited accesses to smartphones as well as the planned launch of 4G services and democratization of ADSL (asymmetric digital subscriber line) this year will accelerate further its development.

Media, Telecom, 2013

To understand how consumers around the world are responding to today’s fragmented media environment, in 2012, Nielsen surveyed more than 28,000 online consumers in 56 countries on their multi-screen media usage, device ownership and purchase intentions, Internet access points, and how they see mobile technology’s role in the future.