Carat from the Dentsu –Aegis Network has bagged the media mandate for MTS, on the back of a multi-agency pitch that took place around two months ago.

The account size is estimated to be upwards of Rs 50 Crore.

The incumbent agency on the account is Havas Media, who has been handling the media duties since 2010. Industry sources also confirm that MTS, is gearing up for a new campaign towards the festive season; their last campaign the ‘MTS Baby’ generated a lot of buzz for the brand.