Aldi goes organic

Aldi is going all in on organic products. It is looking to eventually expand its organic range so that these products are available in almost all major categories. The expansion will see Aldi Süd’s organic range grow almost 30%, from around 240 products currently, to about 310 products by the end of the year, including trial products, seasonal, promotional and standard items at the discounter.

Meanwhile, Aldi Nord, plans to expand its GutBio organic private label to around 350 products, with varying offers depending on season and region. Aldi’s share of organic products in food sales, including private label, rose from 5.6% in 2015 to 6.5% in 2016.