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UPFRONT: PAGE 7

Published on December 01, 1997.

Buffy the Vampire Slayer is having one shipped over. Somewhere between Ken Russell's Gothic and the Addams Family lies this beautifully shot :80 from Swiss agency Euro RSCG Scher Lafarge for the Citroen Saxo. Built around the tagline, "Citroen Saxo, et la vie vous sourit," which roughly means ". . . and life smiles at you," the spot, directed by Lionel Mougin at Telema, follows a couple as they run from their car into a haunted mansion to escape a rainstorm. The doors predictably close behind them, untraceable shadows move across the walls, bats flit through the rooms and a terrifyingly vampirish ghost pursues them mercilessly, but it's all so exquisitely artsy, you can't imagine why they want to flee. The couple finally does escape, followed by the phantom. When he reaches the Saxo they're huddled in, the otherworldly ghoul hits the side window and slides to the ground, apparently neutralized by the car's magic. Credits to creative director Gilbert Scher, art director Roland de Pierrefeu, writer Emmanuel de Arriba and producer Martine Dechaume.

So why not give away a mutt with every purchase? TBWA Chiat/Day's latest mega-production for Nissan is a wild "Dogs love trucks" stunt, in which a pooch is willing to sacrifice its owner's life for a joyride in a Nissan Frontier. In "Chair," directed by Spike Jonze at Satellite Films, a sleepy channel-surfer gets pushed in his La-Z-Boy by his pup -- out the front door, down a dizzyingly steep street in heavy traffic and under an 18-wheeler -- all with the purpose of landing in front of a Nissan showroom. Then, Mr. K, just when you thought he wasn't the kind of guy to hang out in a sewer, pops out of a manhole. Additional credits to creative director Rob Siltanen, associate creative director Joe Hemp, art director Scott MacGregor, writer Michael McKay and producers Elaine Hinton and Barbara Joy Laffey. Sound design by Ren Klyce at POP Sound; Flame/Henry work