The camera marketer has settled on nine local markets to air its ads during the game. Viewers in New York, Los Angeles, San Francisco, Portland, Ore., Seattle, San Diego, Salt Lake City and Denver
will see GoPro's Super Bowl effort sometime during the game.

Mercedes-Benz and Volkswagen have released well-received teasers in anticipation of next Sunday. While consumers have an idea of what to expect from a handful of advertisers, the rest of the ad
playing field is wide open. There is, however, a general consensus on what can be expected.

"Our challenge is always to come up with new opportunities for new advertisers like GEICO sponsoring the stadium naming rights this year. In years past, we have added the Kitty Halftime sponsored by
Bissell, the Icebreaker Timeout feature and Subaru integration in the show open."

"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & Partners, whose ad for Doritos will
air this year. "After a while, your message can be drowned out."

Gildan, a wholesale company that produces t-shirts and other clothing basics. In an effort to debut on the national stage as a major contender for Hanes and Fruit of the Loom, Gildan enlisted
advertising agency DeVito/Verdi to come up with the 30-second spot.

Self-serve DSP SiteScout has published a guide to real-time bidding (RTB). Called the Knowledge Center, the free reference pages include easily accessible infographics and snappy videos designed to
demystify the RTB business for marketers.

Tim Calkins, clinical professor of marketing at The Kellogg School of Management at Northwestern, and co-author of the annual Kellogg School Super Bowl Advertising Review, has suggestions for
marketers and advertisers who want to get the most out of their Super Bowl buy.

Once again, Hill Holiday takes top honors for doing it all, and doing it right. Some 200 miles north of Madison Avenue, full-service agency Hill Holliday sticks out as a Brahmin among other
prominent agencies in the land of bean and cod. Founded in Boston in 1968, the Interpublic Group company now has offices in all the major U.S. advertising hubs - New York, Miami, San Francisco - and
even one in Greenville, S.C.