Burberry tops British brands league table on Instagram

Luxury fashion house Burberry has retained its position as the top British brand on Instagram with 10.4m followers in a list that is dominated by fashion and automotive brands.

Social media analytics company Iconosquare has unveiled its second annual British brands list, which is once again topped by Burberry, followed by Topshop (9.2m followers), Jimmy Choo (7.3m) and ASOS (6.6m). Alexander McQueen (5.3m) and Stella McCartney (4.5m) also feature in the Top 10.

However Iconosquare points out that British brands have a long way to go before they catch up with major US and other international brands on the platform. Nike has 75.2m followers, Victoria’s Secret has 57.7m and Chanel has 25m followers.

Romain Ouzeau, CEO of Iconosquare, commented: “A strong social media presence is an essential component of any successful marketing strategy. The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season.

“Burberry should be especially pleased with their efforts as they have topped our British brands on Instagram study for the second year running and boosted their follower count by over 2m over 12 months.”

The Iconosquare Top 10

Brand

Followers

Engagement rate

Burberry

10,400,000

0.57%

Topshop

9,200,000

0.86%

Jimmy Choo

7,300,000

0.94%

ASOS

6,600,000

0.80%

Jaguar

5,500,000

1.72%

Alexander McQueen

5,300,000

0.74%

Aston Martin

4,700,000

2%

Bentley

4,600,000

1.68%

Stella McCartney

4,500,000

0.53%

Rolls-Royce

4,200,000

1.79%

The data is taken from the Iconosquare Brand Index, a publicly available online platform dedicated to tracking the world’s most popular brands and influencers.

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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