At Flight Media, we work with clients in a variety of industries. One niche area is helping speakers and authors grow their brand by increasing traffic, driving leads, and converting prospects. Kaplan Mobray is one such client.

What Happened Next

We wrote and published weekly blogs on Mobray’s website, targeting strategic keywords, which increased his website’s rankings. We also broadcast this content on his social media channels.

As the conversation got going, social media engagement increased. Mobray’s online position as an expert in the field of personal branding grew exponentially.

Prospects began reaching out to him, learning more about his products and services and how he could help them develop their personal brand.

Now, when Mobray was at speaking engagements, he could fully focus on delivering an attention-grabbing speech and offering action-oriented information. All the while, his inbound marketing campaign was gaining traction.

Every time he was in front of an audience, Mobray could proudly point people to his website, where people could sign up for his email newsletter, grab some of his free ebooks, or buy his books – and it captured leads left and right.

The Results Don’t Lie

In just three months of the inbound marketing campaign starting, Mobray’s website visitors, email contacts, and RFPs went through the roof.

Website visitors

Before inbound, and within just three months of the campaign’s start date, website visitors increased by 74.88 percent – that’s almost double the number of website visitors.

Note: This number includes both audiences who hear Kaplan speak and organic traffic.

Email contacts

Email contacts also grew by leaps and bounds.

Before inbound marketing, Mobray had just 12 contacts.

After inbound, that number increased to 104 qualified contacts (or leads who provided their name and email address in exchange for a free offer (Accelerating Your Career ebook) in the first quarter.

That’s over 640% growth.

RFPs

But the crux of it all comes down to RFPs. Mobray’s speaking business depends on people requesting that he speak at various events.

Before inbound marketing, Mobray’s website generated TWO requests for proposals a quarter. Two RFPs is very low, and the website obviously wasn’t getting much traction for Mobray in terms of booking speaking engagements.

ROI

Needless to say, Mobray was ecstatic about the campaign’s results.

Consider these stats:

If just one-quarter of the 14 RFPs acquired in quarter 2 hired Mobray, he’d make $35,000 (if each speaking gig was for $10,000) from his investment in inbound marketing – and that’s in just one quarter.

If the speaking engagements were for the higher end of his speaking rate, he’d be positioned to gross $70,000 in one quarter.

Let’s look at the potential results over one year:

If he continued to get just 14 RPFs every quarter, that number could tally 56 RFPs in one year.

If one-quarter of the requests hired him to speak, Mobray’s gross could total $140,000 in his first year (based on a $10,000 fee). But that number grows to $280,000 (based on a $20,000 speaking fee).

Final Thoughts

What kind of ROI are you getting from your inbound marketing efforts? Are you ready to wave the white flag and get expert help to drive your numbers – like Mobray did?