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The Hawks have signed a five-year deal with Atlanta-based Sharecare that will see the digital health care company's logo "on the front left shoulder of the players' game jerseys," according to Tim Tucker of the ATLANTA JOURNAL-CONSTITUTION. Companies reportedly have paid other NBA teams $2.5-10M ann...

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L.A.-based nutritional baked goods brand Lenny & Larry’s last month entered into a partnership with the Dodgers to sell its line of high-protein Complete Cookies at concession stands throughout Dodger Stadium. The deal is for one year with an option for the company to extend long term, si ...

In San Antonio, Dan McCarney reported Nike has been fined $75,000 for "putting an oversized Tony Parker France national team jersey on a statue of Winston Churchill" to commemorate the French team's qualification for the '11 European Championships. Sculptor Jean Cardot "sued Nike and a promotio ...

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Sprint officials "told the NBA last Wednesday that the company will not renew" its four-year, $222M sponsorship signed during the '11 lockout that was then the largest sponsorship deal in league history, according to Terry Lefton in this week's SP ...

After Serena Williams clinched the Wimbledon ladies singles title on Saturday, Gatorade quickly followed up with a congratulatory ad. The spot, in which she describes the burden of being the world's top-ranked player, opens with Williams walking onto the court as her voiceover says, "People are goin ...

Univ. of South Carolina AD Ray Tanner said that the school is "talking with Under Armour about extending their agreement after it runs out" in June '16, according to David Cloninger of the Columbia STATE. While nothing has been finalized, South Carolina has been talking "only with Under Armour about ...

Thunder G Russell Westbrook on Saturday officially released the Westbrook 0's, his debut signature shoe from Jordan Brand, and the shoe has a "surprising tame look to it when considering Westbrook's often outlandish fashion style," according to Anthony Slater of the OKLAHOMAN. Westbrook was the "lea ...

Maytag and MLB today announced a sponsorship deal making the company the league's official washer and dryer in '15. Activation launches today with the "Filthiest Plays of the Week," in which Maytag and MLB ask fans to vote on plays. Baseball HOFer Barry Larkin will help promote the "Filthiest Plays. ...

Tim Tebow "hasn't appeared in an NFL game" since the Jets released him in April '13, but now that he is "back (at least for a while) in what is likely to be a limited role with the Eagles, the true force of his celebrity promises to be put to the test," according to Mike Sielski of the PHILADELPHIA ...

KFC on Thursday "unveiled a statue of Col. Harland Sanders bolted to a seat in Turn 4" of the Kentucky Speedway grandstand as part of the Yum Brands-owned QSR's sponsorship with the racetrack, according to Jonathan Lintner of the Louisville COURIER-JOURNAL. The statue of Col. Sanders, the QSR's masc ...

Reebok Combat Training Senior Business Unit Dir Mike Lunardelli said of the brand's recent deal with UFC , "The biggest thing that keeps coming up ... is functionality. Is this stuff going to work?" He added, "We have stretch in our fabric, so it works with the fighters in their movement. Strength ...