Reformation Opens Its Soho Flagship And YOU Get 20% Off Online

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UPDATE: To show R29 readers even more love, Reformation has extended their online-only sale just for you. Now, get to shoppin'.

We've long been fans of Reformation's mix of vintage-then-old-then-new again threads. Walking in there empty-handed is cool, but walking out without something, well, that's nearly impossible. And, with the opening of their brand-new Soho flagship, it just got even more difficult to resist reforming ourselves. The large shop opened their doors on Wednesday night to a host of eager (and well-dressed!) shoppers... of course we've got the snaps! But, better yet, we've got an exclusive 20% off just for you guys! Pick what you love on the website, use the promo code Refinery20, and watch that price-tag drop.