This is a rendering of the redeveloped North Point Mall entrance from Dwell Design Studio. (City of Alpharetta)

At Phipps, Simon added a Legoland Discovery Center, apartments and new restaurants. The mall giant recently launched a project to convert the former Belk store into and a $200 million-plus expansion involving a Nobu Hotel and flagship restaurant, office tower and a fitness center.

A metro Atlanta success story of this new-age shopping experience is nearby Avalon.

The glitzy mix of restaurants, housing and retail draws the affluent crowd along Ga. 400.

This is a rendering of the redeveloped North Point Mall from Dwell Design Studio. (Photo: City of Alpharetta)

Apple, Pottery Barn and other high-profile tenants left North Point in favor of the open-air Avalon, which also features Brooks Brothers, Crate & Barrel and a bevy of hot restaurants, a high-end cinema, office buildings and a luxury hotel.

The North Point project has been in the works for months, with the city asking the developers for many revisions.

“We don’t want just another development in Alpharetta, we consider this a community that deserves better,” Mayor Jim Gilvin said Monday.

The housing at North Point will have 175 one-bedroom apartments between 700 and 900 square feet starting at $1,400 a month and 125 two-bedroom units ranging from 1,050 to 1,250 square feet for a monthly cost of $1,900.

Developers are also changing the inside of the mall by expanding the playground from the current play area just under 2,000 square feet to 7,000 square feet with separate, age-appropriate play spaces.