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Sunday, April 13, 2014

Entenmann's Little Bites recycle, reuse, replenish Earth Day campaign

For
many families, school lunches and daily snacks can be a great way to be
eco-friendly. From reusable containers to recycling, kids and parents
can take little steps to be a little more green. Entenmann's Bakery
wants to help make green living a little easier with its first ever
Little Bites “Recycle…Reuse… Replenish” Fully Recyclable Lunch Earth Day awareness campaign and sweepstakes.
Entenmann's Bakery has partnered with TerraCycle,
an international leader in the collection and reuse of non-recyclable
post-consumer waste. This campaign, Little Bites “Recycle…Reuse…
Replenish” Fully Recyclable Lunch Earth Day, is a way to educate
consumers and reward them for re-purposing trash.
The
Little Bites “Recycle…Reuse…Replenish” campaign is aimed to educate
consumers on how to recycle Little Bites Pouches and turn trash into cash
for schools through the point redemption process, complete with a
Sweepstakes activation on Facebook for a chance to win an assortment of
prizes, including a grand prize of $5,000 cash.
"We’re thrilled that our Little Bites are in lunchboxes at mealtime
and now with the Little Bites Pouch Brigade recycling program to reuse
the pouches and limit waste, it's a win-win for parents, kids and
schools,” said Maureen Sticco, Director of Marketing Services,
Entenmann’s.
“We are very excited to partner with Entenmann’s to help teach kids
about how to recycle, reuse and replenish the earth,” said TerraCycle
CEO Tom Szaky.
By partnering with TerraCycle, Entenmann’s demonstrates its
dedication to recycling and reducing the amount of Entenmann’s Little
Bites pouches that end up in landfills each year. The recycling and
upcycling experts at TerraCycle are committed to creating new lives for
Entenmann’s Little Bites pouches by taking the used packaging and
turning it into innovative new products, while awarding points for
schools that can be redeemed as cash for every Little Bites pouch
received.
Now through April 30, Entenmann's Facebook page is hosting the
giveaway. Lucky winners may receive an assortment of weekly prizes
including Little Bites coupons, upcycled Little Bites-branded Lunch
Sacks made by TerraCycle, $25 Home Depot Gift cards to start an Earth
Day garden and a $5,000 cash grand prize through a sweepstakes link on
the Entenmann’s Facebook page. All entries must be received by 11:59:
p.m. ET April 30, 2014. Official Rules can be found at www.entenmanns.com.