Accelerators for Insurance

What are PSAdvisory Insurance Accelerators?

When you invest in Salesforce, you are not just buying an application. Rather you are investing into a full-blown development platform that when leveraged successfully can completely transform the effectiveness of the agency producer population. Unfortunately, many firms end up failing to leverage the power of Salesforce due to low levels of adoption.

​The reasons for these low levels of adoption fall into the following categories:

Failure to customize Salesforce to meet the needs of the insurance producer

Inability to implement best practices which drive new business development as well as cross-sell and upsell of existing accounts

Failure to populate Salesforce with current book data

Overly complicated UI can act as a friction point for nontechnical users

The PSAdvisory Accelerators leverage our years of experience working together with highly successful agencies and producers to identify solutions to these challenges. Not only do our accelerators enable our customers to overcome these obstacles to full utilization but they facilitate day one adoption.

How do they work?

The Accelerators leverage a Salesforce technology called ‘Unmanaged Packages’ which allow us to transfer functionality into your new Salesforce org in a matter of days rather than the months it would take for you to customize your Org from scratch. From that point, we can further customize the functionality of your org based on the specific needs of your agency.

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Insurance Agency Pipeline Qualification Templates

Out of the box, Salesforce provides an excellent generic pipeline management tool. However, through our experience working with leading industry firms, we have seen many struggles with adoption. Why? Producers strive to align the generic workflows and terminology with the day to day world of insurance. The Insurance Agency Pipeline Qualification templates translate Salesforce into the language of the agency easing adoption and delivering immediate results by leveraging industry best practices from day one.

Customized Account Object to power the identification of new business opportunities across practice lines within a single account record.

Capture best practice data points such as expiration data and current broker to facilitate opportunity identification and analysis

Functionality to allow the producer to develop a thorough understanding of existing and targeted coverages

Map native Salesforce Account Team Members and their associated roles to the Account Object to facilitate easier reporting

Quota Tracking App

The key to success of any endeavor is to establish and achieve goals that will define that success. The world of the insurance producer is no different. The quota Tracking module from PSAdvisory not only determines the functionality to establish such goals but also to easily measure progress towards those goals.

Salesforce out of the box allows you to set revenue and product count quotas but not the ability to track other goal types such as KPIs related to certain types of activities and Opportunity Stages. The Quota Tracking App fills those gaps.

The following are tangible benefits which customers can derive from implementing the PSAdvisory Quota Tracking App:

Reports and associated Dashboards that function for both the associated user and agency management

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Data Ingestor

At PSAdvisory our work with many successful insurance firms has proven time and time again that loading Salesforce with operational and actionable data drives successful adoption and utilization rates.

Although Salesforce provides one of the most robust API frameworks for integration with external applications or data sources, many organizations are ultimately not able to integrate due to the limitations of the source systems that store the master data. In solving this challenge, we determined that although it might not be possible to integrate directly most of the source systems can generate data reports in either CSV or Excel formats.

The PSAdvisory Data Integration Tool is then able to ingest records contained in such reports and populate the data into the applicable objects in Salesforce on an on demand basis.

The following are tangible benefits which customers can derive from implementing the PSAdvisory Data Integration Tool:

Upload a CSV dataset via drag and drop into Salesforce

Refresh the data set as many times necessary

Upsert Accounts, Contacts and Policies as well as select custom fields without the need to deploy expensive ETL tools

Accelerate reporting, dashboard and data driven workflows from day 1 by leveraging the operational data

Upsert to multiple Salesforce standard and custom objects from a single CSV file

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The Wizard Bot

Although Salesforce delivers an easy to use modern user interface many nontechnical users struggle to navigate basic data entry tasks. As a result the agency fails in its goal to leverage the advantages that Salesforce brings to the table. Simply put Salesforce is only as good as the data contained there in.

With the PSAdvisory Wizard Bot as a jumping off point, we leverage the power of the new lightning utility bar and Visual Flows to guide users thru the process of establishing new Accounts and Opportunities as well as analysing said data. The ease of use associated with this powerful tool has been shown to drive adoption and remove friction points to data entry this driving up adoption and the ROI of the investment in Salesforce.

The following are tangible benefits which customers can derive from implementing the PSAdvisory Wizard Bot:

Drive adoption

Remove friction points

Improve data completeness and integrity

Improve follow-up thru guided task creation

Facilitate reporting and dashboard creation

A final few words to ponder

The PSAdvisory Accelerators were not created with the intent of delivering a complete application. Rather they provide a framework which acts as a jumping off point for further development without the need to reinvent the wheel. Being offered as an unmanaged packages, they allow the client full customization privileges post install. Rather than replacing the standard functionality of Salesforce, the PSAdvisory Accelerators extend the native features of Salesforce so as to make the product more useful to the average Insurance Producer. ​