Our Story, Mission & Vision

After decades in the surgical theater, MONQ’s founder, Eric Fishman, M.D., wanted to affect change on a greater scale. He desired to do something positive for the world. So, he began exploring wellness opportunities—the opportunity to merge new technology and ancient knowledge, combine science and style, and make holistic health and ancient aromatherapy more accessible.

That exploration evolved to become MONQ’s mission. MONQ blends the ancient and modern—nature with technology—to improve human lives one breath at a time, helping you feel better, do better, be better.

He built a team of experts enthusiastic to share natural wellness and eager to embrace the healing power of nature’s benefits by building terpene profiles to help consumers—to help you—feel the way you want®.

Terpenes—aromatic molecules emitted by plants—have been the building blocks of life since the beginning. They, in the form of essential oils and botanicals, have been used by generations of our ancestors for healing and as markers of life. Our ancestors evolved to breathe these terpenes.

A walk in nature can expose you to thousands of different terpenes. Have you ever escaped to the woods to find a sense of calm? You may not have known it, but you were Forest Bathing—exposing yourself to terpenes and reaping their physical and psychological benefits. While human ancestors grew up among these plants and evolved to thrive surrounded by them, the rise of industrialization and urbanization has removed us from these essential terpenes. So much so that the rise in the incidence of stress, anxiety, sadness, and discontent may even be a result of the emergence of Terpene Deficiency Syndrome (TDS), a syndrome defined by Dr. Fishman.

When the body is not receiving the terpenes necessary to maintain homeostasis, the body can feel a bit “off.” This is TDS. Unlike our ancestors who simply did not have our modern knowledge of medicine and chemistry to understand the role of terpenes or how to create synergy between them, MONQ does. By creating handcrafted blends and unique terpene profiles, MONQ products are designed to elicit certain emotional and physiological responses and may also alleviate the symptoms of TDS.

Because we’re always looking for ways to improve your experience, MONQ is elevating it with a new line of CBD products, formulated to optimize the CBD with terpene-rich aromatherapy for a healthy, safe, and nonintoxicating entourage effect.

All MONQ products are designed to enhance your qualia of life, are doctor-approved, and backed with a 30-day moneyback guarantee.

We encourage you to invite MONQ on your personal wellness journey to improve your qualia of life.® Our blog has a wealth of natural health resources, will help you discover the meaning of qualia, guide you as you explore the various MONQ blends, and help you learn how your personality affects your blend preference.

Our Happiness Team is also happy to guide you as you select the best experience for your lifestyle. Thank you for choosing MONQ—we can’t wait to hear how much you love this healthy alternative!