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The Ad Ops Ninja

Bert Azura Padilla

Founding-editor of CebuTechBlogger.

With so much interest in Computers and the Internet, he jumped into the bandwagon of online professionals in 2008. Once a noob tech heckler, now he has confidence talking (and ranting) lots of tech stuffs covering mobile and apps, tech for business, and gadgets for lifestyle.

He’s a Pro-Blogger, with solid working experience in eCommerce and Digital Marketing.

He’s also the brainchild and ninja of a Cebu-based Digital Agency, TekWorx — with ventures AdWorx, an Outsourced #AdOps agency, and BlogWorx, a Blog Development business.

I have been a Globe UnliSurf subscriber for 2 years now with my postpaid account, and another year with Globe’s BIS or BlackBerry Internet Service on top of that. But with over 3 years of being with Globe’s mobile data service, I have never heard of their Fair Usage Policy (FUP) on internet surfing plans until very recently, when they started enforcing it strictly.

I consider myself as a moderate to heavy mobile internet user for social media and personal purposes: I always find myself refreshing my Instagram, Twitter and Facebook feed at least twice to thrice an hour throughout the day. I also use it for quick web browsing and youtube video streaming. My data services are turned on almost all the time even at home — I only turn it off whenever I’m outside my house and i need to save up my battery life. I also use my phone’s data services to tether internet to my laptop whenever i’m not home, which happens almost every other day recently.

A self confessed gadget enthusiast, Phillip Joanino is a Registered Nurse by profession. He graduated with BS in Nursing from Centro Escolar University in Manila, circa April 2013. He’s a certified Apple fanboy, the go-to person when it comes to the latest tech updates and knows the hippest and trendiest places and events around the Metro.

What makes Phillip an Apple fan boy? Currently, he’s got a Black iPod Nano 3rd Gen, a White iPad with Retina display, a White iPhone 4S, a Gold iPhone 5S and a 13-inch Mid 2013 MacBook Air. He’s also got a BlackBerry 9700 on the side, as well as a Intel Core i5 Samsung QX-410 notebook.

With all the buzz about Globe Telecom’s strict implementation of their Mobile Data Surfing Fair Usage Policy (FUP), we can’t help but compare it with Smart Telecom’s own FUP on mobile surfing. The Fair Usage Policy is set not just for mobile data browsing, but for texts and calls as well. View the comparison on the table below, as well as details and an overview comparison on mobile data plan prices on countries in the world.

The reason why Globe started to strictly implement their Fair Use Policy according to them is to “ensure fast and reliable service” as apparently, 3% of their data subscribers are considered as heavy users. This solution sparked great ire amongst disappointed Globe subscribers, as a Fair Usage Policy was never really discussed when you sign up for a surfing plan (at least in my case when I signed up for an UnliSurf promo almost 2 years ago with my current plan). Smart on the other hand has their daily and monthly cap both on 1.5 GB, just half of Globe’s 3 GB monthly cap.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

A lot went berserk last week when Globe Telecom announced that they will start strictly enforcing their Fare Usage Policy (Read Globe’s FUP here), to ensure fast and reliable mobile internet service, according to the telecommunications company. What this means is that subscribers who availed to these called “Unlimited” surfing promos would be throttled to slower speeds (Read: 2G) once they reach Globe’s pre-determined cap.

In an infographic tweeted by @talk2globe, Globe explained that only 3% of their data subscribers will be affected, labeled as Heavy Data Users. Meaning, the remaining 97% don’t use that much data, not reaching the 1GB/day or 3GB/month cap. Once subscribers reach the 1 GB data cap per day, they will be throttled to 2G speeds equivalent to up to just 64 kbps, until the end of the day. They will then be shifted back to 3G/LTE speeds after midnight. As for those who reached their 3GB per month cap, they will be shifted back to their regular browsing speed on the first day of the following month. In example, if you reach the 3GB cap during the first week of February, you’ll have to endure 2G speeds for remaining days of the month.

A self confessed gadget enthusiast, Phillip Joanino is a Registered Nurse by profession. He graduated with BS in Nursing from Centro Escolar University in Manila, circa April 2013. He’s a certified Apple fanboy, the go-to person when it comes to the latest tech updates and knows the hippest and trendiest places and events around the Metro.

What makes Phillip an Apple fan boy? Currently, he’s got a Black iPod Nano 3rd Gen, a White iPad with Retina display, a White iPhone 4S, a Gold iPhone 5S and a 13-inch Mid 2013 MacBook Air. He’s also got a BlackBerry 9700 on the side, as well as a Intel Core i5 Samsung QX-410 notebook.

ARM-based chips like the Samsung Exynos, Nvidia Tegra, Qualcomm Snapdragon, and MediaTek MT are among the most commonly used Systems-on-a-chip (SoC) found on smartphones and tablets we all love. Apple also uses ARM-based chips for their iPhones and iPads. But, there are also a couple of handful devices now running on Intel-based SoCs.

Last week, we saw 2 local mobile players releasing their first Intel powered tablets – the Engage 9i tablet by Starmobile and the CloudPad 800w by CloudFone (Read our head-to-head comparison of these 2 tablets here). With these releases, a hype sparked, which got us thinking: Are Intel powered devices more exciting than devices running on ARM-based SoCs?

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

The Department of Justice outed a press release the other day about the NBI Clearance Online Registration System being available starting yesterday, January 24, which we wrote about here. With the new eClearance Application System, DOJ and NBI hopes to solve the problems (and complaints as well) plaguing the NBI Clearance application because of long and unorganized waiting queues leaving a lot of people dismayed and annoyed of the system.

With the old system, NBI Clearance applicants have to head to NBI offices nationwide or to the nearest NBI Clearance application points such as select Robinson’s Malls and the like. This is where applicants would complete all the steps involved — registration, payment of fees, biometrics and release of the clearance. But with the new system, applicants would just need to fire up their web browsers and fill the application form online through the NBI application page, print the QR code, and head to an NBI office or application points for biometrics and to claim their clearance.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

I am in love with smartphone applications or just simply “apps” as most–if not all–of us refer it to. With the development these apps had for the past couple of years, it’s safe to say that they simply make our everyday lives easier. There’s even this one radio ad that i heard before claiming that these days, “there’s always an app for everything”.

Well, thinking about it, i think it is true. A lot of companies from all parts of the world of all sorts these days have created mobile apps crafted for iOS, Android, Windows Phone and BlackBerry users designed for them to reach their customers easier in different ways. One example are Banks. Banks from all over the world created smartphone apps to let their customers check their balance or perform whatever banking transaction they need to just like paying bills, as long as these actions are available with the web version of their Bank’s eBanking services.

Yes, it is very convenient. But, the question is: Are we really that willing to entrust the safety of our hard earned money into these mobile applications our banks are offering when we hardly know how safe it was developed just for the convenience of not having to go to the ATM machine each time we need to check our balance, or saving ourselves a trip to the bank for bills payment and what nots when we live in a world where hackers and identity thieves are so out there, ready to make a move to steal not just money, but also personal information they can use?

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

Certainly you’d need to give your gadgets – or your smartphone – tender, loving care, won’t you? Well for one thing it is expensive when you purchased it (unless of course shelling out bucks isn’t much of a concern for you?); second it is an important piece of technology that lets you communicate in various ways across the globe, third it helps maintain its pristine condition even after years of use and you can resell it for 60% of the original price. You will, in effect, may break even by 30% or 40% of your original budget in purchasing the product.

But that’s not the only reason why you need to take care of your smartphone’s battery and employ the best energy savings tips. Actually it’s the “now” aspect that you need to think about when you consider prolonging the battery life of your smartphone. It’s because of the premise that since you’re out most of the time you might not be able to find a place where you can recharge your batteries and that’s going to be a problem if the next call you’re expecting is of some sort of importance. So here are five ways to make your cell phone battery last longer.

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

The image below has been circulating around the social networks Facebook and Twitter since yesterday. Originally shared from an unofficial Philippine Storm Update fan page, the rumor brings confusions and even panic among whomever got a chance to read it on their news feed.

Super Typhoon Agaton 2014 Hoax

It’s true that the first tropical cyclone in the Philippines this 2014 will be named as “Agaton”, but the claims about it being a super-typhoon are baseless. The state weather bureau PAGASA said it has “detected an LPA [low pressure area] based from our different satellite models but its quite far from PAR [or Philippine Area of Responsibility] (more than 3000-4000 km East from Philippine landmass) and as of now, there is no enough proof to conclude that this will turn into a super typhoon like Typhoon Yolanda.”

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.

Some products are so successful that the brand name has become inextricably linked with the item – sometimes even replacing it as a common name.

When you think about washing up liquid, you instantly think of Fairy. When you think of a 4×4 car, you may well refer to it as a Jeep – even when it’s actually made by another manufacturer. This success is enviable, but you must make sure that you are getting the right brand. There’s a reason that names become substitutes for products – it’s all about quality. So, when you want to buy a new hoover, make sure it is a Hoover and not an inferior brand. Not all hoovers are Hoovers, if you see what I mean!

He’s the brainchild and ninja of a Cebu-based Digital Marketing agency, TekWorx — with ventures AdWorx, an Outsourced Ad Ops agency, and BlogWorx, a full-fledged Blog Development service. Read his Full Curriculum Vitae.

For consultancy, services, speaking engagements, blog partnerships or media invites, click here. Alternatively, get in touch with him on Messenger.