Watch how an iPad app propelled Red Bull sales

Nov 25, 2015

As a creative and forward-thinking energy drinks company, Red Bull ZA constantly looks for ways to innovate and give further flight to their business.They understand the importance of constantly evolving their business to remain ahead of their competitors, and technology has been identified as a key driver and differentiator behind this process.

The company embarked on a journey that would transform not only its sales operations, but other areas of the business too. They partnered with Morpheus Commerce, a software development company specialising in mobile platforms, to assess how to be more productive using technology.