Marketing Luxury Homes

AT LAVASSANI GROUP, WE GET RESULTS!

Just as every home and home buyer is different, we at LAVASSANI GROUP, realize that every home requires its own personalized marketing approach. With this in mind, our goal is to showcase your home in its best light, leaving no stone un-turned. Allowing us to achieve the best possible value for your property, in the shortest amount of time.

At our initial meeting your agent will discuss with you some quick and easy tips to make your home really shine. Making Buyers feel at home as soon as they walk through the door. Sometimes it can be the little things that make a difference. Things like fresh cut grass, adding some color to the exterior with vibrant flowers, a little mulch or a good power washing. Indoors you can do things like, light scented candles, de-clutter counter tops, add a fresh coat of paint, have carpets deep cleaned or get a few of those handyman to-do list items done.

Once we’ve got your home looking it’s finest, it’s time to get the buzz going. We’ll arrange for high quality professional photographs to be taken of your home. These photo’s will be used for all our print, web and social marketing ads. Researching where our best source for Buyers will come from and making sure that we reach that audience via every platform possible.

WORLDWIDE SYNDICATION NETWORK

With such a technologically driven society, so many of today’s Buyers come from the Internet. We want to ensure that we don’t miss a single one! Which is exactly why we syndicate our listings to thousands of websites and portals across the globe.

WE SELECT THE BEST PRINT MEDIA FOR MARKETING YOUR UNIQUE PROPERTY

Starting with custom high quality Property Brochures that detail the highlights of your home. These are used as a take home for prospective buyers, helping them remember key facts about your home. Buyers usually view many homes in a day and can start to confuse what they saw in each home. Top notch brochures make sure they remember exactly what they loved about your home.

Just Listed Postcards are mailed to the surrounding homes in your area. Letting everyone know that your home is on the market and ready to view.

A Broker Open is held allowing agents in the area the opportunity to preview your home for any prospective Buyers they may have. Holding a Broker Open helps us and other agents make sure that any potential Buyers viewing your home will be good fit before the first showing even takes place. With this being said, we do pre-screen ALL Buyers prior to showings. We realize that it takes time and effort to prepare your home for a showing and we want to make sure it’s not wasted.

If applicable, Open Houses are held gaining even more Buyer traffic.

Print Ads are placed featuring your home in the appropriate newspapers and magazines, showcasing your home to prospective Buyers.

SOCIAL MEDIA MARKETING

Creating a constant buzz for your home is important! That’s why we use social media to our advantage expanding our reach to the billions of people who use this emerging technology. Leveraging our exclusive network of TOP LUXURY international Specialists.

TOP SEARCH ENGINE PLACEMENT

Our analytics team works aggressively to ensure that our site and therefore your listing is placed in the top results for the most prominent search terms used by Buyers. With the power of the web there is no corner of the world we can’t reach!