To be recognized as one of the top leading companies in the oil & soap industry in Egypt and to consistently provide a portfolio of supreme quality oil, soap and ghee brands that are of good value for the money reaching the highest number of customers locally and internationally.

Vision:

Offer a full range of excellent quality products meeting all customers’ needs

Build up our capacity, enhance our performance and develop our in-house capabilities to meet the needs of growing markets in Egypt and the region.

Reach out to all targeted customers by spreading our availability and product awareness.