Respect Your Customers' Privacy

Respect your customers' privacy. More than ever, we are
living increasingly at the mercy of scam artists, zealous
telemarketers, electronic eavesdroppers and massive databanks. The
public is becoming increasingly concerned about who is getting,
seeing or using private information they may have willingly given
to you. If your company routinely sells lists from your customer
database, you might want to think about giving customers an option
to take their names off the lists you sell. This simple gesture
lets the customers feel like they are in control of where their
information goes, and they'll appreciate the fact that you have
their best needs in mind.