PLAYS IN ACTION

Learn the real-world applications of The Playmaker System, the first complete ontology of strategy for professionals in communication, social media, marketing, sales, politics and information warfighting.

For communicators, social media managers, marketers, sales people, politicos, war fighters and more.

At the front line of The Playmaker Influence Decision System is the first taxonomy of the most basic influence stratagems observed in communication, social media, marketing, sales, politics and the military. Inspired by the periodic table of chemical elements, The Standard Table of Influence identifies, organizes the irreducibly unique strategies of influence — what we call plays.

How is it organized? Each of the 24 named plays is assigned to one of three overarching classes (shown along The Table’s top row as Assess, Condition and Engage) and then to one of the seven underlying subclasses (shown in The Table’s second row as Test, Divert, Frame, Freeze, Press, Preempt and Provoke).

For a free printable copy of The Standard Table of Influence, please click here or expand and explore the table above. For a mobile experience, download the Playcaller App for iPad and iPhone.