B2B Content Marketing: 2014 Benchmarks, Budgets and Trends

The verdict is in: content marketing isn’t a nice to have, it's a given. In this infographic, CMI and MarketingProfs report that 93 percent of B2B organizations rely on content marketing for brand b...
uilding and demand generation. Most importantly, B2B marketers are getting better at content marketing; in fact, 42 percent of respondents indicated that they are more effective at content marketing in 2013, compared with 36 percent in 2012.