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Learn how-to dramatically boost your
leads and sales from online marketing with this bonus guide. F R E E B O N U S G U I D E CLICK HERE TO GET ACCESS The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.

C H O O S
E Y O U R P L A T F O R M S2 Be sure you have a purpose for being on each social network you choose. Not every business needs to be on every social network. For example: Restaurants don’t need to have a presence on Houzz, a home design social network.

While it’s important to be
unique, there are certain types of content that simply perform better in your niche. Know what they are, focus on creating/curating around those topics. 3R E S E A R C H C O N T E N T Y O U ’ L L C R E A T E A N D C U R A T E How does what you found in step #1 impact the kind of content you’ll create/curate?

R E S E A
R C H C O N T E N T Y O U ’ L L C R E A T E A N D C U R A T E 3 Q U E S T I O N S T O A S K Y O U R S E L F T I P S T O G E T Y O U S TA R T E D • What are the most popular types of content in my niche? • How will I attract people who read/share similar content? • What resources do I need to create superior content to what is currently available? • How can I repurpose what I already have? • Follow people who regularly share great content so you can re-share with your fans. • Keep a list of popular content ideas you can refer to anytime. • People interact more with visual content, be sure to use more visuals in your campaigns.

I D Y O U
R M A N A G E R / T E A M4 Depending on your needs, choose your social media manager and/or team. Roles that you need to consider: Who creates/curate the content we’ll use? Who will posts content on a consistent basis? Who will interact and engage with your audience? Who will watch for and act on opportunities? Who will build relationships with influencers?

4 Q U E S
T I O N S T O A S K Y O U R S E L F T I P S T O G E T Y O U S TA R T E D I D Y O U R M A N A G E R / T E A M • Do I have the time to do this? Will I need help? • How many hours per day/ week/month will it take to meet my content demands? • How will my team ensure seamless branding and messaging across all our social accounts? • Understand social media is rapidly changing and your team needs make continuous learning and adapting a top priority. • Your social media manager should be tech savvy, creative and organized.

Learn how-to dramatically boost your
leads and sales from online marketing with this bonus guide. F R E E B O N U S G U I D E CLICK HERE TO GET ACCESS The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.

H U M A N
I Z I N G A N D E N G A G M E N T P L A N 5 How will go about actually being “social” so you don’t sound like a robot? Ask influencers and fans questions. (Bonus: Feature their answers in content) Monitor all your social interactions regularly and engage with the people who share/comment you content, they are your fans! Join communities and groups to create new relationships. Write like you talk, be spontaneous, transparent and reachable.

Select Metrics To Track Finally,
you need to decide why you’re on social media in the first place, how does that affect the metrics you need to track? 7 S T E P N U M B E R T W E E T T H I S

S E L E C
T M E T R I C S T O T R A C K7 How does that impact the metrics you will track? Depending on your business goals, are you using social media to ﬁnd new customers? Build relationships with current customers?

Learn how-to dramatically boost your
leads and sales from online marketing with this bonus guide. F R E E B O N U S G U I D E CLICK HERE TO GET ACCESS The bonus guide includes a PDF eBook that will walk you through 10 ways you get more leads and sales online.