Consumer PR: The Buying Behavior of Female Shoppers

Consumer PR: The Buying Behavior of Female Shoppers

Research consistently shows that the majority of purchasing decisions are made by women. More accurately, 85 percent which comprises a $14 trillion market. However, the way women are influenced to make decisions is continuously changing. Recent research from SheKnows Media has indicated that female consumers are increasingly looking to “everyday experts” on social media to guide their purchasing decisions, showing a shift away from relying on celebrities and bloggers for reviews and endorsements.

5W PR, is an award winning agency in the category of marketing to women, has prepared the infographic below to offer insight on female buying behaviors.

Female shoppers are no longer as influenced by celebrity or big brand endorsements, according to SheKnows Media research

These changes in women’s buying behavior are significant because women control 85% of all purchasing decisions in America, comprising a 14 trillion dollar market

Before buying, women want to hear from everyday people with whom they can relate