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Color Zoom Reallusion Trend Collection from Goldwell®

The Reallusion Collection by Goldwell® brings to life the idea of artificial reality by introducing the brand’s exclusive Kaleidoscope Effect—a unique color and cut technique that utilizes strong triangular shapes called Prisms to achieve an element of optical illusion within the finished look.

John Moroney, Vice President of Global Education for Goldwell® Hair Color explains, “The real power of the Color Zoom Collection is that it is created by our Global Color Zoom Challenge winners and members of the Goldwell® Artistic Team. Goldwell’s process is unique in that we really leverage the creativity of our winners.”