The swan song column of Arthur Brisbane, the New York Times public editor, salutes the newspaper’s corrections desk as “a powerful engine of accountability” unmatched by similar operations elsewhere.

Brisbane salutes ‘powerful engine of accountability’ (NYTimes photo)

Pardon my scoffing: A “powerful engine of accountability”?

The Times has been often and rightly lampooned for obsessing over trivial lapses while ignoring far more consequential missteps — as suggested by its ignoring repeated recent requests to correct its unambiguous error about the context of the famous “napalm girl” photograph taken in Vietnam in June 1972.

The image, taken by Associated Press photographer Nick Ut, shows a naked child, screaming in pain as she fled an aerial napalm attack near a village in South Vietnam. The photograph won a Pulitzer Prize and remains one of the most memorable images of the Vietnam War.

In an obituary published in May, the Times referred to the image as showing “the aftermath of one of the thousands of bombings in the countryside by American planes: a group of terror-stricken children fleeing the scene, a girl in the middle of the group screaming and naked, her clothes incinerated by burning napalm.”

But as has been repeatedly pointed out to the Times, the plane that dropped the napalm wasn’t American; it was South Vietnamese.

Among those who’ve called attention to the Times’ error are two senior former Associated Press journalists, Richard Pyle, the news agency’s Saigon bureau chief from 1970-73, and Hal Buell, a retired AP vice president.

Both men have petitioned the Times for a correction, stating in a joint letter sent last month by email:

“Our larger concern, beyond amending the immediate record, is that if left standing, this error will be repeated in future by the Times and any publications that might rely on it as a source, in effect causing a significant piece of misinformation to be cast in journalistic stone.”

Pyle and Buell also pointed to the Times’ inclination to police its minor errors, writing:

“Given the Times’ demonstrated commitment to correcting middle initials, transposed letters and other Lilliputian errata, it shouldn’t be asking too much for it to repair a factual error of greater magnitude.”

But the “powerful engine of accountability” hasn’t deigned to address the error, which insinuates that the U.S. military was responsible for the attack that preceded Ut’s “napalm girl” photograph.

By June 1972, however, most U.S. combat units had been removed from South Vietnam. For the American military, the war then was winding down.

Pyle and Buell, jointly and individually, have sought a correction, addressing email to Brisbane’s desk and elsewhere at the Times. I, too, have pointed out the Times’ lapse and in May received this frankly illogical reply from the newspaper’s assistant obituary editor, Peter Keepnews:

“You are correct that the bombing in question was conducted by the South Vietnamese Air Force. However, the obituary referred only to ‘American planes,’ and there does not seem to be any doubt that this plane was American –- a Douglas A-1 Skyraider, to be precise.”

As if the aircraft’s manufacturer were vital to the napalm strike by the South Vietnamese.

The Times’ failure to address the error hints at limited viewpoint diversity in the newsroom, a topic that Brisbane points to in his swan song.

He writes:

“Across the paper’s many departments … so many share a kind of political and cultural progressivism — for lack of a better term — that this worldview virtually bleeds through the fabric of The Times.

“As a result,” Brisbane states, “developments like the Occupy movement and gay marriage seem almost to erupt in The Times, overloved and undermanaged, more like causes than news subjects.”

That description prompted a rebuke from the Times’ executive editor, Jill Abramson. But it’s a telling and doubtless accurate observation that Brisbane ought to have made more often during his two-year tenure as “public editor,” or internal critic.

Brisbane’s comment about “political and cultural progressivism” evokes an observation by the Times’ first ombudsman, Daniel Okrent. In a column in 2004, Okrent addressed what he called “the flammable stuff that ignites the [political] right. These are the social issues: gay rights, gun control, abortion and environmental regulation, among others.

“And if you think The Times plays it down the middle on any of them, you’ve been reading the paper with your eyes closed.”

She acknowledged in mid-November 2008 that “some of the conservatives’ complaints about a liberal tilt [in mainstream journalism] are valid. Journalism naturally draws liberals; we like to change the world. I’ll bet that most Post journalists voted for Obama. I did.”

She also wrote:

“There are centrists at The Post as well. But the conservatives I know here feel so outnumbered that they don’t even want to be quoted by name in a memo.”

“The perception of liberal bias is a problem by itself for the news media. It’s not okay to dismiss it. Conservatives who think the press is deliberately trying to help Democrats are wrong. But conservatives are right that journalism has too many liberals and not enough conservatives. It’s inconceivable that that is irrelevant.”

I argue in my latest book, Getting It Wrong, that viewpoint diversity and contrarian thinking should be vigorously promoted in American newsrooms.

But the ideological imbalance of mainstream American journalism never receives much more than passing attention in mainstream American journalism.

Nearly 40 years have passed since an Associated Press photographer, Nick Ut, took one of the most memorable photographs of the Vietnam War — the image of a 9-year-old girl screaming in terror as she fled, naked, from a misdirected napalm attack.

In a recent retrospective article, the AP said the famous photo, taken June 8, 1972, “communicated the horrors of the Vietnam War in a way words could never describe, helping to end one of the most divisive wars in American history.”

There’s no denying the stunning quality of what often is called the “napalm girl” image. But whether it helped “end” the Vietnam War is improbable: That’s an exaggeration, a case of locating far too much significance in a single image.

By mid-June 1972, after all, most U.S. combat units had been removed from South Vietnam. For American forces, the ground war was quickly winding down.

The “napalm girl” image figured in a recent New York Timesobituary about Horst Faas, a gruff, German-born photographer who spent years in Vietnam, covering the conflict for the AP.

Faas won two Pulitzer Prizes for his work in Vietnam and, later, in Bangladesh. And he was instrumental in making sure the AP moved the “napalm girl” photograph across its wires.

The Times quoted Faas as saying in an AP oral history: “The girl was obviously nude, and one of the rules was we don’t — at the A.P. — we don’t present nude pictures, especially of girls in puberty age.” Even so, the Times wrote, Faas “set his mind on ‘getting the thing published and out.'”

The Times’ obituary described the photograph as showing “the aftermath of one of the thousands of bombings in the countryside by American planes: a group of terror-stricken children fleeing the scene, a girl in the middle of the group screaming and naked, her clothes incinerated by burning napalm.”

Except that the plane that dropped the napalm wasn’t American.

It was South Vietnamese (as the AP correctly notes in its recent retrospective, stating: “As the South Vietnamese Skyraider plane grew fatter and louder, it swooped down toward her, dropping canisters like tumbling eggs flipping end over end”).

By referring to “American planes,” the Times‘ obituary insinuates that U.S. forces were responsible for the napalm attack that preceded Ut’s photograph — and I pointed this out in an email to the Times.

“You are correct that the bombing in question was conducted by the South Vietnamese Air Force. However, the obituary referred only to ‘American planes,’ and there does not seem to be any doubt that this plane was American –- a Douglas A-1 Skyraider, to be precise.”

As if the aircraft’s manufacturer was at all central or relevant.

I said as much in replying to Keepnews.

“I think you’re too eager to avoid a correction, or a clarification,” I wrote. “The manufacturer (or ownership) of the aircraft is inconsequential; far more important is who was flying the planes. And the obit’s wording (‘bombings in the countryside by American planes’) clearly suggests the aerial attacks were carried out [by] Americans, and that Americans caused the deaths and injuries. And that wasn’t the case. The aircraft were American-made, but flown by South Vietnamese pilots.

“A clarification seems in order,” I wrote, “to make the distinction clear.”

Keepnews sent this brief, dismissive response:

“Thank you for your feedback.”

In reply, I pointed out to Keepnews that the brief bios the Times published of the Pulitzer winners in 1973 correctly said that Ut had taken the photo “after South Vietnamese dropped napalm on own people by mistake.”

Keepnews sent no response, and the Times has neither corrected nor clarified the erroneous reference in the Faas obit to the aircraft that dropped the napalm.

Bill Keller, executive editor of the New York Times, offers a smug and sanctimonious commentary today, asserting that the newspaper strives “to be impartial” and corrects its errors “as quickly and forthrightly as possible.”

Whether the Times is impartial open to serious debate. What interests Media Myth Alert is Keller’s claim that the Times strives for promptness in correcting errors — even to the point of seeming a bit absurd in doing so.

Keller wrote that “when we get it wrong, we correct ourselves as quickly and forthrightly as possible. Connoisseurs of penitence find The Times a bottomless source of amusement. (An actual correction: ‘An article in The Times Magazine last Sunday about Ivana Trump and her spending habits misstated the number of bras she buys. It is two dozen black, two dozen beige and two dozen white, not two thousand of each.’)”

But the policy of publishing a prompt and forthright correction certainly hasn’t been followed in the matter of a correction the Times flubbed two months ago — a lapse that I brought to the attention of the newspaper and its public editor, or ombudsman.

Granted, correcting a correction can be complicated and muddy.

But still: If the policy is to “correct ourselves as quickly and forthrightly as possible,” then there’s no reason for the newspaper not to have addressed by now a correction that it so clearly flubbed.

Joseph Welch

The correction in question was published January 23, 2011; in it, the Times sought to set straight its mistake in a “Week in Review” article of the week before, which referred to the dramatic exchange at during a Senate hearing in 1954, in which the lawyer Joseph N. Welch skewered Senator Joseph McCarthy and his communists-in-government witch-hunt by declaring:

“Have you no sense of decency, sir? At long last, have you left no sense of decency?”

The Times sought to set straight the context and circumstances of Welch’s memorable remarks, which came during the so-called Army-McCarthy hearings. The Times stated in its correction:

“Senator McCarthy was serving on the committee investigating suspected Communist infiltration of the Army; he was not at the hearings to testify.”

“Had the Times consulted its back issues, it would have found that not long after Welch’s pointed questions about McCarthy’s ‘sense of decency,’ the senator was sworn in as a witness.”

According to hearing excerpts the Times published at the time, McCarthy said upon being sworn in:

“Well, I’ve got a good hog-calling voice, Mr. Chairman. I think I can speak loudly enough so that the mikes will pick it up.”

To date, the Times has not corrected its flubbed correction.

So why does it matter? After all, 1954 was a long time ago.

It matters because the Army-McCarthy hearings were an important moment in Cold War America. A newspaper as important — and self-important — as the Times should be expected to get straight the details about a memorable and dramatic occasion.

It also matters because of Keller’s smug assurance that the Times corrects its errors “as quickly and forthrightly as possible.”

Surely, if the Times deigns it important to set the record straight about Ivana Trump’s bras, it ought to fix its flawed correction about the Army-McCarthy hearings.

The New York Times today publishes a correction to last week’s “Week in Review” article about sudden “transformational moments” — and flubs the correction.

McCarthy: He testified

The article discussed among other topics the dramatic exchange at a Senate hearing on June 9, 1954, in which lawyer Joseph N. Welch supposedly deflated Senator Joseph McCarthy and his communists-in-government witch-hunt by declaring:

“Have you no sense of decency, sir? At long last, have you left no sense of decency?”

(McCarthy and a top aide, Roy Cohn, were focal points of what were called the Army-McCarthy hearings of 1954. At the time, McCarthy was chairman of the Senate’s permanent subcommittee on investigations. He removed himself from the temporary subcommittee which conducted the Army-McCarthy hearings and which was chaired by Senator Karl Mundt of South Dakota. McCarthy, however, was permitted to cross-examine witnesses during the hearings.)

Had the Times consulted its back issues, it would have found that not long after Welch’s pointed questions about McCarthy’s “sense of decency,” the senator was sworn in as a witness.

McCarthy, Cohn at 1954 hearings

According to hearing excerpts published in the Times, McCarthy said upon being sworn in:

“Well, I’ve got a good hog-calling voice, Mr. Chairman. I think I can speak loudly enough so that the mikes will pick it up.”

And he proceeded to discuss at length his views about the Communist Party U.S.A. and its leadership. “The orders flow, of course, from Moscow,” McCarthy declared.

In a front-page article published June 10, 1954, the Times focused on the Welch-McCarthy encounter of the day before, stating in its lead paragraph:

“The Army-McCarthy hearings reached a dramatic high point … in an angry, emotion-packed exchange between Senator Joseph R. McCarthy and Joseph N. Welch, special counsel for the Army.”

Interestingly, coverage in the Chicago Tribune on June 10, 1954, focused on McCarthy’s having taken the witness stand the day before, announcing in bold headlines stripped across the top of a cluttered front page:

QUIZ OF M’CARTHY STARTS!

The opening paragraphs in the Tribune read:

“Sen. McCarthy [R., Wis.] warned that a Red world would follow communist penetration of the United States government as he took the witness stand … in his battle with the Pentagon.

“The appearance under oath of McCarthy came on the 30th day of the senate inquiry ….

“McCarthy outlined the nature and size of the communist conspiracy in this nation, describing it as a militant organization of 25,000 trained spies and saboteurs.”

Not until the fifth paragraph did the Tribune mention the Welch-McCarthy encounter.

Quite clearly, then, McCarthy was “at the hearings to testify.” And testify he did, in rather typical fashion.

So why does all this matter? So what if the Times flubbed a correction about its reference to a long-ago moment that probably wasn’t so “transformational”?

“Readers should recognize that in journalism as in life, some number of mistakes are unavoidable. And some of those mistakes, while deplorable, don’t matter all that much.”

But injecting fresh error into a correction goes beyond trivial, and may signal trouble in the newspaper’s internal fact-checking procedures.

There is, of course, inherent value in setting the record straight, as the Times recognized in publishing the correction in the first place.

Setting the record straight supposedly helps promote a newspaper’s credibility, too. As I note in Getting It Wrong, my book debunking prominent media-driven myths, “a central objective of newsgathering” is “that of seeking to get it right.”

I further note in Getting It Wrong that “journalism seldom is seriously introspective, or very mindful of its history. It usually proceeds with little more than a nod to its past.”

Flubbing the correction suggests a broader unfamiliarity at the Times with an important period in American history–and hints, too, at a reluctance to consult its electronic database of back issues.