The Office of University Advancement is comprised of two entities, Alumni Relations and the UW-River Falls Foundation. Both work together to advance the overall strategic priorities of the University of Wisconsin-River Falls. We strive to enhance the quality of education by building understanding, loyalty and support for the university's mission among its alumni and friends, and to encourage charitable gifts in support of the university's priorities.

The UWRF Foundation is committed to transforming the lives of our students by engaging people who care about the university, maximizing private gift support for UWRF, promoting a culture of philanthropy and guaranteeing ethical stewardship of all gifts received.

The UW-River Falls Foundation is a non-profit 501(c)(3) organization. Gifts made to UW-River Falls through the UWRF Foundation are considered charitable contributions and are tax deductible.