I've been drinking coke (as we call it) for as long as i can remember and even as an adult i often choose it over a beer. I find that other soft drinks (lemonade, orangeade etc) just do not match up. Coke is good at all times of day. I even drink coke in the morning which sometimes seems gross and some people may prefer orange juice or tea. I buy coke because, quite simply, it's delicious. I far prefer the simpler packaging designs however this is not important and would not put me off purchasing my coca-cola. One thing i will say, is that i much prefer it from a 330ml can and don't really like the 500ml bottle (it goes flat too quickly). I've known people who have never tried coca cola and but once they did they LOVED IT! And i've never met anyone who does not like it.