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Friday, January 17, 2014

Now Reading...

I ordered a copy of Google Semantic Search, by David Amerland and I am about halfway through the book and am already recommending it to anyone who has a website, especially an ecommerce store.

The example story of a fictional bakery is pure gold for anyone who wants to make their site reach maximum exposure in the new search world. Granted, it is an extreme example because of the amount of work involved, but the gist of the message is crystal-clear: You, the website owner, will have to get busy in order to shine by making your site an authority in its field.

Gone are the days of stuffing keywords or worrying about the "right keyword density" required to rank on SERPs, as are the "conventional" ways of search engine optimization, and thankfully so.

This is a new day and age, and Google has been hard at work to make gaming of their search algorithms a thing of the past. The new way to optimize a site properly has changed dramatically, especially in a post-Hummingbird world.

See the Search Engine Land article written by Danny Sullivan for more details about Google's Hummingbird algorithm.