With Galaxy S9, Samsung kicks it up without a notch

It’s likely encoded somewhere deep in Samsung’s DNA that the company can’t release a new Galaxy S iteration without trying to advance the form factor. Unless you were beholding the company’s bold lilac offering for the U.S., you’d be hard-pressed to tell that by looking at the latest iterations of the smartphone leader’s flagship siblings, the Galaxy S9 and S9. But it’s true. Samsung has ever so slightly further reduced the top and bottom bezels of the device without resorting to an iPhone-like notch.

That said, Samsung has led with improvements in the camera as the lead improvements in the Galaxy S9, something of a tough upsell proposition given the already very strong imaging quality of the Galaxy S8.