Archive of: March, 2015

How mascots can elevate your brand

If you’re in any doubt as to the power of a mascot, we have two words for you: Aleksandr Orlov.

This cute meerkat mascot was introduced by Compare the Market in 2008 when the company embarked on a brand rescue mission. By 2010, their market share had soared by 76% despite competitor share falling 30%.