“Fake it till you become it.” – Amy Cuddy

There is nothing more delightful than to see people’s faces light up when I coach them in the process of defining their personal brand statement. Trying to grapple with the concept and uncertain of their value, they hem and haw and resign to “I don’t really know.” After a series of questions trying to get to know them more, I get some essence of their unique offering and present the idea to them, only to see their countenance brighten up like a flower that blossoms before my eyes. Nothing is more fulfilling to me than getting to this “aha” moment. I realize that people almost always don’t have an idea of the value that they offer to the world and would need a keen look by another person to grasp this elusive definition.

Caption from TED: Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy shows how “power posing” — standing in a posture of confidence, even when we don’t feel confident — can affect testosterone and cortisol levels in the brain, and might even have an impact on our chances for success.