Avaa tiedosto

Tiivistelmä

The object of this thesis was to gather information about the emerging trend for companies having videos for promotional purposes. The different areas of motion graphics, which are used for creating a video promotion, were analyzed and the required steps to reach the customers were investigated.

The theoretical section explores the advantages for companies of having a promotional video and at the same time demonstrates the customer centered creation of a video piece. It also states reviews from professionals in the field about their perception of the future of motion graphics and more importantly their experience of video promotions for companies.

The results suggest that the trend is going more and more in the direction of moving image for advertising, and a promotional video for a company is becoming inevitable in terms of staying up to date with the market.

The findings indicate that the future will contain more motion graphics in many forms, but especially infographics and 3D Projection Mapping are on the way forward, applied for promoting companies and showcasing the companies products.