To Mail or To Email, That Is the Environmental Question

Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well and draft his plays on whatever writing surface was available. Marketers today have many channels in which to communicate with their customers, but the savvy marketer considers the environment and the marketing return on the investment. If you’re a supporter of going green off the clock, shouldn’t you be practicing what you preach on the clock?