I spoke to Dean Guida, CEO at Infragistics, maker of components for Windows, web and mobile development platforms. Windows developers with long memories will remember Sheridan software, who created products including Data Widgets and VBAssist. Infragistics was formed in 2000 when Sheridan merged with another company, ProtoView.

In other words, this is a company with roots in the Microsoft developer platform, though for a few years now it has been madly diversifying in order to survive in the new world of mobile. Guida particularly wanted to talk about IgniteUI, a set of JQuery controls which developers use either for web applications or for mobile web applications wrapped as native with PhoneGap/Cordova.

“The majority of the market is looking at doing hybrid apps because it is so expensive to do native,” Guida told me.

Infragistics has also moved into the business iOS market, with SharePlus for SharePoint access on an iPad, and ReportPlus for reporting from SQL Server or SharePoint to iPad clients. Infragistics is building on what appears to be a growing trend: businesses which run Microsoft on the server, but are buying in iPads as mobile clients.

Other products include Nuclios, a set of native iOS components for developers, and IguanaUI for Android.

I asked Guida how the new mobile markets compared to the traditional Windows platform, for Infragistics as a component vendor.

“The whole market’s in transition,” he says. “People are looking at mobility strategy and how to support BYOD [Bring Your Own Device], all these different platforms, and a lot of our conversations are around IgniteUI. We need to reach the iPad, and more than the iPad as well.”

“There’s still a huge market doing ASP.NET, Windows Forms, WPF. It’s still a bigger market, but the next phase is around mobility.”

What about Windows 8, does he think Microsoft has got it right? Guida’s first reaction to my question is to state that the traditional Windows platform is by no means dead. “[Microsoft] may have shifted the focus away from Silverlight and WPF, but the enterprise hasn’t, in terms of WPF. The enterprise has not shifted aware from WPF. We’ve brought some of our enterprise customers to Microsoft to show them that, some of the largest banks in the world, the insurance industry, the retail industry. These companies are making a multi-year investment decision on WPF, where the life of the application if 5 years plus.

“Silverlight, nobody was really happy about that, but Microsoft made that decision. We’re going to continue to support Silverlight, because it makes sense for us. We have a codebase of XAML that covers both WPF and Silverlight.”

Guida adds that Windows 8 and Windows Phone 8 are “great innovation”, mentioning features like Live Tiles and people hub social media aggregation, which has application in business as well. “They’re against a lot of headwind of momentum and popularity, but because Microsoft is such an enterprise company, they are going to be successful.”

How well does the XAML in Infragistics components, built for WPF and Silverlight, translate to XAML on the Windows Runtime, for Windows 8 store apps?

“It translates well now, it did not translate well in the beginning,” Guida says, referring to the early previews. “We’re moving hundreds of our HTML and XAML components to WinJS and WinRT XAML. We’re able to reuse our code. We have to do more work with touch, and we want to maintain performance. We’re in beta now with a handful of components, but we’ll get up to 100s of components available.”

It turns out that XAML is critical to the Infragistics development strategy for iOS as well as Windows. “We wrote a translator that translates XAML code to iOS and XAML code to HTML and JavaScript. We can code in XAML, add new features, fix bugs, and then it moves over to these other platforms. It’s helped us move as quickly as we’ve moved.”

What about Windows on ARM, as in Surface RT? “We fully support it,” says Guida, though “with a straight port, you lose performance. That’s what we’re working on.”

I spoke to Dean Guida, CEO and co-founder of Infragistics, at TechEd in Atlanta earlier this week. Infragistics makes components, mainly for Windows but now beginning to support non-Windows clients. There is a set of jQuery controls in preparation, and “Our roadmaps are also going to deliver native on Android and iPhone,” Guida told me. “We have a lot of software companies that use our tools in their commercial apps, and a lot of enterprises, and we feel that we need to do it,” though he adds, “we feel that the best and the smartest business solution is to go mobile web.”

Infragistics has a focus on data visualization, and Guida showed me some great-looking components that show animated charts, with a huge range of customisation options, and including geo-spatial and timeline controls.

I was intrigued to find Guida more upbeat about Windows Phone than most commentators, though I make allowance for the fact that his company has a component suite for the platform. “More than half of our customers told us that they’re either building or they will build for Windows Phone in the next 12 months,” he told me.

His view, which I share, is that they key advantage of Windows Phone is to Microsoft-platform enterprises rather than to consumers. “It’s so easy to extend their knowledge of Silverlight and extend apps, that they’ll be able to extend the data and the access to information this way. I think that’s going to be a beachhead for Microsoft.”

Of course Microsoft has marketed Windows Phone to consumers so far, and has told businesses they should continue to use Windows Mobile 6.5, clearly a dead-end. It may be easier when the company is able to move on from this mixed messaging and get behind Windows Phone as a business mobile platform.

Continuing a contrarian theme, Guida is also positive about Windows Presentation Foundation (WPF). “It’s huge, especially in the financial markets. They’ve made big bets on it. They’ve built a lot of their trading apps and a lot of their internal apps on it. We’ve been telling Microsoft this for years,” he says.

The problem I guess is that while WPF/Silverlight makes sense for data visualisation for internal apps where you control the platform, for broad reach apps that are visible to the rest of us, Adobe Flash or some other approach is a better fit.

It is understandable that companies like Infragistics are keen to talk up the Microsoft platform. Their business depends on it. It is true that Infragistics is now experimenting with other platforms like Apple iOS and Google Android, but historically developers on non-Microsoft platforms have not formed a strong component market.

“They don’t get it as much as Microsoft developers,” says Guida. “We used to have a ton of Java components. I was at the second JavaOne conference. We built some of the first AWT components, JavaBeans, Swing components. There’s a lot more pain developing for these platforms than on the Microsoft platform, Microsoft has done a great job with the tooling. Why have that pain? I think there is a distinction between the Microsoft and the non-Microsoft developer, that they have a higher tolerance for, pain’s probably not the right word, but a higher tolerance for taking longer to get stuff done. I can only believe that over time maturity will happen. It’s really about satisfying a business need or a consumer need. These platforms are different, but if we go in and give them the tools, why not? We’re really just this year starting to get there.”

It is a brave hope; but looking at the Infragistics site, there are currently no Java controls on offer, and even the 2008 NetAdvantage for JavaServer Faces (JSF) seems to have disappeared. If the Microsoft client platform does decline, the future will be challenging.