THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the media, sponsorships and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

Favorite TV play-by-play personality

Bob Costas

29.7%

Al Michaels

23.7%

Jim Nantz

20.6%

Gus Johnson

20.1%

Joe Buck

17.5%

Note: Respondents could make up to three selections
Respondents: 1,106

Event that is produced the best on television

Super Bowl

35.1%

Masters

24.0%

Final Four

18.5%

Respondents: 1,156

Favorite major league website

MLB.com

29.3%

NFL.com

19.2%

NHL.com

11.9%

MLSSoccer.com

7.6%

NBA.com

7.5%

Respondents: 1,218

League/property with the best overall digital strategy

MLB

31.2%

NFL

24.2%

NHL

10.6%

NBA

10.1%

MLS

5.0%

Respondents: 1,218

Favorite sports-related mobile app

ESPN ScoreCenter

24.1%

MLB.com At Bat

17.7%

March Madness on Demand

9.3%

NHL GameCenter

5.8%

NFL Mobile

5.3%

Respondents: 1,218

Favorite independent sports website

Yahoo! Sports

32.1%

Deadspin

16.4%

Bleacher Report

11.3%

USA Today Sports

10.5%

Respondents: 1,102

Media group that has the best chance to cut into ESPN’s sports media dominance

NBC

42.9%

Fox

18.9%

Nobody

15.3%

Respondents: 1,149

Favorite TV game analyst

Cris Collinsworth

25.0%

Kirk Herbstreit

22.2%

Troy Aikman

18.5%

Jon Gruden

15.9%

Jay Bilas

13.6%

John McEnroe

13.1%

Note: Respondents could make up to three selections
Respondents: 1,100

Favorite sport-specific studio show

College GameDay (ESPN, football)

36.3%

Baseball Tonight (ESPN)

23.8%

MLB Tonight (MLB Network)

14.4%

Football Night in America (NBC)

11.9%

Fox NFL Sunday (Fox)

11.9%

Inside the NBA (TNT)

10.3%

Note: Respondents could make up to three selections
Respondents: 1,122

Favorite network-affiliated sports website

ESPN.com

72.4%

CBSSports.com

10.9%

NBCSports.com

6.4%

Turner-SI digital

5.5%

FoxSports.com

4.0%

Respondents: 1,133

Network that does the best job covering the NFL

ESPN

35.9%

Fox

25.5%

CBS

15.2%

NBC

11.7%

NFL Network

11.7%

Respondents: 1,119

Does ESPN need a strong competitor?

Yes

65.1%

No

26.4%

No opinion

8.5%

Respondents: 1,149

Sports network that consistently has the highest production values

ESPN

35.3%

NBC

17.5%

They are basically the same

16.8%

CBS

11.4%

Fox

10.7%

Respondents: 1,130

If you were a brand, would you sign quarterback Michael Vick as an endorser?

No

70.0%

Yes

24.5%

No opinion

5.5%

Respondents: 1,160

Property a corporate sponsor would most want to identify with

NFL

68.7%

MLB

12.2%

MLS

5.0%

NHL

4.7%

NASCAR

4.1%

NBA

2.3%

Respondents: 1,171

Corporate sponsor you would most want aligned with your property

Nike

20.5%

Apple

13.5%

Coca-Cola

12.1%

Anheuser-Busch

5.0%

Respondents: 1,192

If you were a chief marketing officer, would you align your brand with the UFC?

No, sport isn't a fit

55.4%

Yes, hits perfect demo

28.3%

No opinion

16.2%

Respondents: 1,158

How will sports sponsorship spending change over the next five years?

Increase dramatically

15.8%

Increase slightly

56.4%

Remain the same

15.5%

Decrease slightly

8.1%

Decrease dramatically

2.0%

Respondents: 1,162

Most effective NFL team owner

Robert Kraft (New England Patriots)

43.0%

Jerry Jones (Dallas Cowboys

13.7%

Publicly owned, nonprofit corp. (Green Bay Packers)

12.7%

Art Rooney (Pittsburgh Steelers)

7.9%

Respondents: 1,250

Least effective NFL team owner

Mike Brown (Cincinnati Bengals)

21.0%

Al Davis estate (Oakland Raiders)

15.5%

Daniel Snyder (Washington Redskins)

8.2%

Wayne Weaver (Jacksonville Jaguars)

8.1%

Respondents: 1,250

When Nike gets the NFL’s uniform contract next year, would you say that is ...

A good thing. They'll breathe new live into the looks of the uniforms.