9.15 Keynote lectures
Chair: Ildikó Farkas
Judit Hidasi: The (not so) Soft Power of Japan
Ronald Saladin: NegotiatingLifestyle – Popular culture and the longing for a new work ethos in Japan
11.00-11.15 Questions

11.15-11.30 Coffee break
11.00 Media and politics
Chair: Júlia Somodi
11.00 Kei Kuragane: The USSR, Russia, Putin as Entertainment: Introduction to Japanese (Sub-) Cultural Discourses towards Russia in the Twenty-First Century
11.20 Márton Szemerey: Contested Memories and Competing Representations: Animated Narratives about the Japanese Experience of Second World War
11.40 Emese Kovács: Apology in the Japanese media
12.00 Questions

12.15-13.15 Lunch break

13.15 Entertainment
Chair: Márton Szemerey
13.15 György Farkas: From Subculture Movies to Mainstream Cinema: Authorial and Genre Practises Side by Side in Contemporary Japanese Film directors’ Ouvres
13.35 Junko Miyama: Why do the “Party People” all come for Shibuya? – Halloween (r)Evolution in 2010s Japan
13.55 Marianna Lázár: The Four Gods’ belief in today’s popular culture
14.15 Questions

14.30-14.45 Coffee break

14.45 Youth Subcultures as Mainstream
Chair: Emese Kovács
14.45 Leonidas Georgiadisz: Pokémon Go as a new form of mainstream Japanese video gaming
15.05 Dóra Marsal: The rise and fall of Japanese pop music dominance and its implications
15.25 Anett Pataki: Keep Your Face – The importance of image for the Japanese idols
15.45 Questions