Google Analytics just released a video with details on its brand new multi-channel funnels or media attribution solution that’s currently being introduced as a limited pilot. Watch the video below to see all five new reports in the new multi-channel funnels section including the overview, assisted conversions, top conversion paths, path length and time lag reports.

This is a good video to watch if you just want to find out about cross-channel campaign tracking and optimisation in general, quite well done and explain, but keep in mind that the solution only includes data from direct visits and not mere banner impressions (that didn’t result in a click-through) which is a big limitation (but who knows what will happen with that, Google owns DoubleClick after all).