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Friday, January 03, 2014

This celebrity chef who has never appeared in this space before, walked off the set of a shopping network when his regular hostess was not scheduled for the chef's block of time. Apparently the director scheduled the space with a male host. Our married chef was having none of that because the chef usually has some after show time with her alone in his hotel room and he refused to go on the air until she could make it to the studio.

I could see Emeril being like that, although I'm not quite sure I believe this story.

Shopping channels will have several shows of a given product (like Todd English pans) in a day or couple of days. There may be a show at like 8am, 1pm, 6pm and midnight. On-air hosts are usually only on for about 4 hours per day, so each show will have a different host.

The networks do tend to pair hosts with certain product genres; you won't see a dude hosting a makeup show, for example. Guests will tend to have the same hosts, but not one particular person.

The networks decide in advance which hosts they'll have for each show and the guests know this -- the Bare Escentuals Facebook page always posts things like "Watch our 5pm show tomorrow with host Bobbie-Sue (or whoever.)" HSN even goes further, they put in their program guide, who is hosting the upcoming shows.

actually - some of the chefs like emeril who have shows that are recurring on QVC are always on with the same person. However, the main cooking person on QVC is a man, not woman - david venebal. dont know anything about HSN (i'm QVC legacy, HSN is a four letter word) but i can vouch that emeril has been a regular for over a decade.

also - to those who pooh pooh at QVC - it helped turn Jessica Simpson's brand into a billion dollar corporation and it put me through college and law school so THERE.

i agree that doing home shopping is not sinking at all. these channels are mesmerizing if you are interested in the psychology of marketing. every trick in the book but so well delivered. the regular guests make a killing - you have to achieve certain sales levels to stay on.

i was once stuck in a home for six weeks with only qvc and cbs so i ended up watching it all the time and was shocked by its non-cheesiness, the information i was learning and the staggering number of items they sell by the minute.

other than that, no idea who this is because i try to stay away from these cracktastic channels.

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