Ivanka Trump has repeatedly pitched herself as a champion of women's issues, an ally who is dedicated to securing equal pay, guaranteeing maternity leave, and, in the most general terms, empowering women to achieve their full potential. She's passionate about these issues, she says, and now as the "assistant to the President," she supposedly has her father's ear to influence his policy decisions.

But considering Donald Trump's actions during the campaign—and in the just-under 80 days since he took office—the political points of view between Ivanka and her father don't seem to mesh. And they're only further complicated by the clear disconnect between her words and his actions.

Case in point: Politico's recent report that the First Daughter arranged a clandestine meeting with Planned Parenthood Federation of America President Cecile Richards. The goal was to see if they could reach some sort of mutual understanding on abortion (just one of the myriad services that the health care organization provides). Being that Ivanka is the daughter of an adamantly pro-life president, the news was met with surprise. Even more confusing: Ivanka herself has never spoken publicly about the organization, be it to commend or criticize them.

Planned Parenthood confirmed to Glamour that Ivanka met with Richards shortly after the inauguration for a "cordial and informative meeting" to address the role the health care provider plays in the well-being of millions of American women. Among the topics of discussion: how, exactly, the organization secures funding from the federal government. Though Republicans, like Ivanka's father, have called for the defunding of Planned Parenthood, the term "defund" is not wholly accurate. There's no budgetary allotment for Planned Parenthood; its funding comes from Medicaid reimbursements that are paid the same way a physician would receive money from a private health care provider. But since Ivanka has repeatedly asserted she's pro-women, of course, the organization agreed to sit down with the woman who's been called the President's eyes and ears.

“Planned Parenthood welcomes the opportunity to meet with anyone to talk about the important role Planned Parenthood plays in providing health care to millions of people and ensure they have the facts," the organization said in a statement. "Senior staff at the White House, including Ivanka Trump, play an influential role in shaping the administration’s policy and negotiations with Congress, which has a profound impact on women’s health and lives."

But if Richards' recent comments at the Women in the World Summit in New York are any indication, the meeting did not go well.

"They've come at us and come at women in a way that is much harsher than I even imagined," Richards said during the April 5 panel. "Anyone who works in this White House is responsible for addressing why women are in the crosshairs of basically every single policy we've seen in this administration."

Ivanka's decision to never speak publicly about women's health and her stance on Planned Parenthood seems like a deliberately measured omission. She and her husband, Jared Kushner, had a reputation of being fairly liberal during their days on the New York City social circuit before they became D.C. insiders. And for all of her talk about "wanting to make a positive impact," an obvious way to do so is by supporting one of the foremost public health providers in the United States. Even her father has had glowing words to say about Planned Parenthood's preventive services when he isn't calling it an "abortion factory" and threatening to defund it. Though The New York Times reported that Ivanka told her father to "tread carefully" with Planned Parenthood during the campaign, she still has no inclination to share her own thoughts—and it hasn't gone noticed.

“You don’t get to have it both ways,” Dawn Laguens, executive vice president of the Planned Parenthood Federation of America, told Politico. “You don’t get to say, 'I’m all for economic empowerment,' and ignore that 30 percent of wage gains are directly attributable to access to birth control. You don’t get to say, 'Women should have great child care' when maternity benefits are on the chopping block.”

Even in her silence, it was likely Ivanka who was in her father's ear before he attempted to strike a deal with Planned Parenthood last month while the GOP debated its health care bill: If the organization stopped offering abortions, they could keep their federal funding. (Of course, no federal money goes to abortion services, thanks to the Hyde Amendment.) Planned Parenthood, however, refused.

Though Ivanka may view meeting with Cecile Richards or meeting with business leaders to discuss ways to advance women in the workplace or introducing a child care plan that primarily benefits wealthy families as ways for her to advance her pro-woman agenda, it's all just lip service. Her advocacy efforts do little to help the women in this country who could most benefit from having access to affordable health care and birth control, paid maternity leave, and a clearer path for career success. Instead, they're just ways for the eldest Trump daughter to maintain her personal brand.

Consider the subtitle of her 2009 best-seller, The Trump Card. Just as the book suggests, Ivanka is "playing to win in work and life." She's been a calming presence for her volatile father, helped normalize him, and secured a prominent position in the White House. She's aware that the political bubble that housed her New York friends won't play with her father's base, so she stays quiet when he rolls back the progress made in previous administration. However, she also knows there's a life after Washington and she has a brand to maintain. Even if her father won't follow her advice, she still wants to make it clear, even subtly, that she is an advocate for women and families. But the time for subtly is over.

Since taking office in January, her father has worked continuously to roll back health care, workplace protections, and family planning services and he shows no signs of slowing down. If Ivanka is really an advocate for women's rights, it's time she says so—and not just in private. It's also time for her to look beyond her own worldview and consider the needs of all women, regardless of race, ethnicity, gender identity, sexual orientation, or economic background. Otherwise, her words are hollow—and they will have absolutely no impact on her father's presidency or the livelihood of American women.