Apple sends out invites for "blockbuster" event

Apple has finally let the cat out of the bag, inviting media to its Cupertino, California hometown for a "special event", where it's expected to unveil the next generation of iPhones and potentially an iWatch.

The tech giant was its usual secretive self in wording the invitations, saying "Wish we could say more." The invitation features a simple black-and-white background dominated by the company's familiar corporate logo.

The event will be held at the Flint Center for the Performing Arts in Cupertino, where Apple's original Macintosh computer was unveiled 30 years ago.

"The historical significance suggests that Apple has another blockbuster product ready to be released," said Tim Bajarin of Creative Strategies.

As we reported yesterday the release date was leaked early by people familiar with the matter, with Re/Code reporting “Apple now plans to unveil a new wearable alongside the two next-generation iPhones we told you the company will debut on September 9."

The report speculates the smartwatch it will be using the health and fitness platform in iOS 8 - HealthKit, s first unveiled at Apple World Wide Developers Conference (WWDC) in Juen -and it could also make use of HomeKit, allowing users to turn the lights on and off from their wrists.

Back in May Apple SVP Eddy Cue told reporters Apple’s current products roadmap was the best he has ever seen since joining.

“We’ve got the best product pipeline that I’ve seen in my 25 years at Apple,” Cue told Kara Swisher and Walt Mossberg at the inaugural Code Conference.

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David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun.