For $25 more, you can also upgrade to one of the new wooden backs, and an extra $50 will move you up to the 32GB version of the handset.

Like previous deals, expect this one to move quickly. Besides the one hour ticking clock, there’s also a limited quantity, and if you don’t act fast you might not be able to score the deal at all. The way it will work is that you’ll register for a discount code, and then you’ll have a limited amount of time (probably a few days, though the details haven’t been announced yet) to stop by Moto Maker and configure your new phone.

Even if you miss out on this afternoon’s savings, you’ve still got another few weeks to get a nice deal, with a $70-off discount continuing through Valentine’s day.