Archives pour la catégorie Infographics

Given that nowadays, more consumers are researching their purchase decision on mobile & tablet, rather than from desktop (many retailers already report that up to 70%-80% of website browsing occurs through customers using mobile devices, both smartphones and tablets*), it has become more crucial than ever to ensure your entire digital presence is visible to mobile users.

Every season possess its own beauty, but you have to admit that spring is by far the most exciting moment of the year. We witness nature awakening, hibernating plants coming back to life and more cheerful colours blooming compared to the winters’ dark shades.

Just like nature, we can also prepare for sunnier and warmer days by doing what is commonly known as “spring cleaning”; you dust your home, clean your windows and prepare your garden for the new season.

But here is what you probably missed -a good opportunity for you to check up on SEO tasks you’ve forgotten to do.

On-site Optimisation

1) Site Speed

According to a study from Radware,“2-second delay in load time during a transaction resulted in abandonment rates of up to 87%”. Google takes this into account when ranking and crawling your website as well, an example of this is their acquisition of ‘Page Speed’, a Firefox plugin which ranks websites loading speed on a scale of 1-100.

Make sure you don’t link to “toxic websites”, also known as “low quality websites”

3) Google Search Console

Many webmasters forget to regularly check Google Webmaster Tools. And that’s bad for SEO. Why? Because forgetting to redirect 404 errors will have an impact on your rankings. Imagine a user clicking on a page in the search results and landing on a 404 error. They probably won’t be too happy. As a result, if Google sees that you have too many 404 errors, it might downgrade your website in the rankings. The same goes for other errors or missing pages.

You should extract the backlinks to a CSV file and see if they have a Trust Flow > to 15 (using Majestic SEO) or a Domain Authority superior to 20 using the MOZ toolbar.

Unwanted backlinks should be disavowed with Google’s disavow tool, if the website’s Webmaster doesn’t want to remove them.

6) Spring cleaning is also an opportunity to start preparing for next season

The first step should be, to make better use of existing data, when it hasn’t been fully exploited yet. A good practice is to focus on demands, seasonality, customer behaviour, and to make sure your website is up-to-date with the latest trends in your industry and business.

Make sure you leverage your analytics data in order to refresh your websites’ product list, to choose which products should be promoted and which products should be removed from the homepage. Don’t forget to compare your top selling offline products with your online products to make sure you know which products you should be putting forward on your website.

Following the latest technology innovations in terms of User Experience (UX), is primordial. You should keep up with latest products to make sure your UX evolves. Be ready for Google Analytics 360 (released in the near future), which will help you to set-up UX projects to personalise your site and improve results.