Category: Digital Marketing

The Rebrandly blog offers informative how-tos, best of blogs and educational articles around the latest digital marketing trends.

Our custom link shortening tool builds link trust, improves click-through rates and increases brand awareness. The Rebrandly tool provides marketers with an edge and with our blog posts, we aim to provide marketers with even more useful insights to help them take their marketing strategies to the next level.

As a resource for experienced marketers, our blog provides in-depth information on various on marketing topics. With blog posts covering everything from the best digital marketing books, right down to how to build a brand online, you’re sure to find some useful advice for your business.

If you have a question about one of our posts or want to find out more about a digital marketing topic, get in touch or comment on one of our posts and we’ll get back to you asap.

At every company, the marketing department works with the sales, product and support teams to create a compelling and unified customer journey. Customers continue to evaluate your brand with every action, link, person, story and user interface they interact with. Every diverse touch point either reinforces or erodes your brand. As a UX researcher, I’ve…

With the use of content curation and link retargeting, you can build your retargeting pixels faster. As a marketer, you may have heard of this cool thing that you can do called retargeting… It allows you to “pixel” your audience and serve them ads at a later time. Back in my agency days, when a…

CTR or click through rate is the measure of how often people that view an advertisement or come across a link end up clicking on it. CTR is a significant aspect of online marketing for advertisers. In fact, in most pay-per-click channels like Google Adwords, it aids in determining how an ad ranks, as well…

Finding content to share on your social channels can feel like a task that never ends. Because it never really does. And while many make the assumption that once shared a piece of content or a specific update, it should never again grace the feed of our social channels…that’s not necessarily accurate. In reality, the…

Whether you use it to send a message, look up a restaurant, purchase new clothes, or to watch a movie, you’ve grown to trust in the internet- perhaps even to the point that you’re not even sure what you did before it. We have been evolving with its growth, and have come to rely on…

If someone asks you “hey, what’s the link for that video again?“, try saying “Oh it was shor.tly/de4hsT2” out loud. They’ll probably ask, are you’re feeling ok? Or what if you came across a link that looked like https://blog.apples.com/ Hj761k9ubHfyab61 and wanted to visit that page later to show a friend, could you remember it?…

For marketers, email deliverability is hugely important. Trillions of emails are sent each year and email marketing remains a cost-effective resource for driving conversions – especially for those who work hard to optimize their campaigns and personalize their messages. But nobody can read your marketing emails if they’re banished to the spam folder. Poor email…

Influencer marketing has fast become one of the most influential tools at marketers’ disposal. As the effectiveness of traditional advertising declines and more young people turn to the internet for content, brands big and small have turned to influencers to engage their audience. First, let’s cover the basics. So what is influencer marketing precisely? Influencer…

If you’re sharing content online, then you’re probably using a URL shortener. And if you’re not, come and talk to me, I know a really great custom link shortener you can use! But, did you know there are some big no-nos when it comes to URL shortening? Things that can cost you reach, brand awareness and…

It’s important to feature a call to action in all your marketing messages, whether you’re putting together a 280 character tweet or a big budget marketing video. In the digital world, your audience moves fast, skimming to locate the information they are seeking. Your goal is to move your audience through the funnel to…