Connections will be made where demand is strongest, with interested parties invited to sign up online at 'cablemystreet'.

Tom Mockridge, Virgin Media Chief Executive Officer, said: “The early interest from homeowners, businesses and Nottingham City Council has been instrumental in Virgin Media being able to fast track our network expansion plans in the area.

"You can now help us to get ultrafast internet access to your home or business premises by registering today at virginmedia.com/cablemystreet.”

The company's efforts are being supplemented by the council, with Councillor Nick McDonald, Nottingham City Council Portfolio Holder for Jobs, Growth and Transport, claiming the project was firmly in the interest of the city and the surrounding area.

He added: “Better broadband brings huge benefits for the people and businesses of Nottingham. I welcome Virgin Media’s investment to extend its ultrafast internet to the city centre and suburbs and encourage communities across Nottingham to identify their demand for broadband.”

uSwitch Limited is authorised and regulated by the Financial Conduct Authority (FCA) under firm reference number 312850. You can check this on the Financial Services Register by visiting the FCA website.