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Greentree prepares importer for market changes

MYOB Greentree helps Dateline boost its
e-commerce presence, and equip them with a seamless inventory system
to manage around 6000 SKUs.

Background

Dateline Imports distributes premium hair care and beauty products
to salons throughout New Zealand. With a catalogue containing dozens
of products, sold by mobile representatives, customer service staff
and via the web, strong inventory management is essential.

Keeping track of changing trends

Dateline credits its Greentree ERP system with giving it the total
visibility that ensures best-quality customer service, sound
management processes and profitable performance. It’s also ready to
face big changes in sales and marketing.

“Our business can change literally within an hour of things
developing, and being able to upload new data in the course of a day
is fantastic,” says Dateline’s Director Troy Little. “In order to stay
competitive you have to be aggressive and be willing to do more
promotions, offer better deals or reduced margin. A solid, flexible
ERP system becomes even more important.”

"Greentree has given us live visibility of our business."

Mobility and best analysis

Dateline processes upwards of 700 orders a week. Apart from phone
and web orders, its sales reps on the road have access to Greentree on
iPads, integrated via the Saleslink mobile application.

“We don’t have any paper reports from the field staff, which makes
them more time-efficient, saves trees, and means we have instant
access to information they supply,” Troy says.

Automated order entry and inventory control, integrated with
financial management, ensure a seamless flow of data from the time a
container is landed till the contents are unloaded at the warehouse,
the orders are despatched, and invoices are sent out.

"Greentree plays a vital role in showing us what is selling and what’s not."

A system geared to handle big changes

The addition of Greentree Webstore has boosted Dateline’s e-commerce
business, which will only increase with the launch of a new web
portal. The Workflow live Active Desktops have also delivered major
benefits for Troy and his staff.

Troy is now able to drill down whenever he wants a particular set of
figures, and IQ enables monthly reports to be generated in a matter of minutes.

“The automation delivered by Greentree through Webstore enables the
most efficient handling and tracking of orders, and IQ gives us the
best view of where the money is coming and going. Change is coming
whether we like it or not, and I believe our investment in Greentree
makes us well equipped to handle those future challenges.”

"Our investment in Greentree makes us well equipped to handle future challenges."