Selecting an audience in a message

Adobe Campaign lets you configure several profile types within a message's audience.

Audiences can be defined when creating the message via the creation wizard or from the message dashboard if the message has already been created.

Note:

If the audience has been built within a workflow and enriched with additional data, you will not be able to use these data to personalize a standalone delivery. They can only be used from a delivery executed in a workflow.

From the dashboard, go to the audience block to start.

The screen to define the audiences then opens. It has two tabs that allow you to separately define each type of audience that will receive the message:

Target

Test profiles

Define the main
Target
of the email. This is the regular target audience of the email.

The target is defined in the
Target
tab and is made up of identified profiles from your database.

You can establish your main target using the
query editor functionalities.

In this tab, the
Shortcuts
palette only contains predefined filters and the audiences that have been defined in the identified profiles. The
Explorer
tab allows you to access additional configurations.