THE 9th Shenzhen Dameisha Beach Music Festival is expected to kick off at the Dameisha beach park Oct. 25 and 26. Prices for the festival is 120 yuan if purchasing tickets at the park.

Well-known musicians and singers as well as top international DJs will hold wild night parties with more than 10,000 expected audience members at the romantic and beautiful beach, according to the organizer of the festival.

Among the performers are Dou Peng, Tang Lei and DJ Juicy.

Dou Peng, cousin of well-known rock musician Dou Wei, has been known as “Joe Hisaishi in China.” He released more than 10 albums with other popular Chinese singers in 1989 and 1992, and won the national prize at an English singing contest held by China Central Television (CCTV) in 1993.

Since then Dou has toured with top Chinese rock singers such as Cui Jian, Zhang Chu and Zheng Jun around the mainland, Hong Kong and Southeast Asian areas as a keyboard player. In more recent years Dou has moved into music production for films. His works on certain popular movies, such as “So Young,” “Design of Death” and “Peacock,” have helped him win several awards at major film festivals in China.

Tang Lei is an original musician from Shenzhen. After graduating from university in 2000, Tang came to pursue his musical dreams in Shenzhen. His song, “Lilacs,” has become a great hit across the country.

It is also the first time for the festival to introduce advanced 3-D projection technology, part of creating a better party atmosphere for the international DJs and audience.

Launched in 2005, the Dameisha Beach Music Festival has become one of the Top 10 Cultural Brands in Shenzhen, aiming at promoting original music in China. It also creates a platform to promote local musicians in Shenzhen.

In contrast to the other two music festivals in the city, Midi Festival featuring mainly rock and roll music and Zebra Music Festival introducing pop music, the Dameisha Beach Music Festival focuses on original and electronic music. Well-known international label Playhouse is also invited to participate in the festival to attract more electronic music fans in the city.

The music festival is only a part of the 12th Shenzhen Golden Coast Tourism Festival, which is jointly organized by Yantian District and the city’s cultural and tourism bureau.

The annual festival, which will officially be kicked off Friday, will feature highlights such as the beach music festival, an international kite festival opening Nov. 3 and 4, an international yacht expo from Oct. 24 to 27 and a shopping carnival from October to December.

A city-level tourism product design competition, which will be held from Friday to Dec. 31, will also be a first for the festival.

Among these, more than 190 top international kite makers from 16 countries and regions are expected to display their latest productions during the festival, including a “Rubber Duck” kite inspired by the Rubber Duck designed by Danish artist Florentijn Hofman.