1.Topic: Evaluation of the effectiveness of Instore & outstore advertisements of various organized Retail Stores in Bangalore.

2.Specilization: Marketing, Area of research: Retail Management.

3.Date of Registration:01-08-2011.

4.University: Bharthair University,Coimbatore.

Paper Published

International Conferences Papers.

1.A Paper titled “Impact of Marketing of Consumer’s in today’s context” was presented in the international conference conducted by Kalasalingam University in association with consumer protection act and also published by Snams books Chennai.

1.A paper titled “ Marketing of Financial Services” was presented in the national conference, conducted by RNS institute of technology MBA department and research center, Bangalore topic “” and also published by Excel Books Publication New Delhi.

2. A paper titled “Rural Retailing” was presented in the national conference, conducted by K.S Rangasamy college of arts and science Trichengode Tamil Nadu & also published by Excel Books Publication New Delhi.

3. A paper titled “e-choupal” was presented in the national conference, conducted

by Jain University, School of Business Bangalore & also published by Prateeksha publication.