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Sajid Khan: I had to work 9 times harder for HUMSHAKALS

April 29, 2014 6:15:22 PM ISTBy Joginder Tuteja, Glamsham Editorial

The wait is going to be over very soon. After the unveiling of its digital motion poster a few weeks back during India-Pakistan T-20 match, HUMSHAKALS promotion would now be entering its second leg. Theatrical promo of the Sajid Khan directed comedy would be launched online across all channels this Wednesday.

''The motion poster was just a teaser of sorts and now with the film nine weeks away, there would be enhanced momentum in the film's promotion starting with the theatrical trailer,'' confirms our source.

Those who have had a dekko already are vouching for it to be just the kind of Summer blockbuster that one is expecting.

''It is a fast paced promo with something happening practically every moment,'' reveals an insider, ''It is rip roaring, colorful and vibrant. The very USP of seeing Saif Ali Khan, Riteish Deshmukh and Ram Kapoor is well projected here. Moreover, for those looking for glamour quotient, Tamannaah Bhatia, Bipasha Basu and Esha Gupta make for an enticing appearance too. Just wait and watch.''