International Women’s Day went from bloody revolution to corporate breakfasts – ABC News (Australian Broadcasting Corporation)

While the first “Women’s Day” was held by American socialists in 1908, it was soon picked up by others worldwide. By 1913, it had reached Russia: one of its founders there was Lenin’s wife, Nadya Krupskaya (they married, quite literally, in Siberian exile).
In 2019, International Women’s Day looks very different. Instead of striking for “peace and bread”, women are more likely to gather for platitudes and breakfast.
While it’s been a public holiday in Russia since it triggered the revolution, these days, it’s like a combination of our Mothers’ and Valentine’s Day, where Russians buy gifts to celebrate the women in their lives.
In the West, more than a century after suffragette Sylvia Pankhurst was arrested on her way to speak at IWD 1914, there are still marches in most cities but far more women take to social media than the streets, posting loving tributes to their favourite women.
While IWD may’ve lost its revolutionary edge, it seems it’s never been more prominent in our consciousness.
That’s in part thanks to a new set of champions: brands.
“This is a palatable and marketable feminism because it is non-threatening: it doesn’t address the devastation wrought by capitalism, misogyny and sexism.”www.abc.net.au/news/2019-03-08/international-womens-day-from-revolution-to-breakfast-cupcakes/10879932
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