Email Marketing

We successfully design, develop and manage email campaigns for businesses.

Email marketing can be a great way to stay connected with existing clients, increase brand awareness as well as entice new clients and sales.

Here at Athena Web Designs, we know what ingredients make a successful campaign. We can create a tailored package that suits your business requirements. If needed our experts can take care of everything including content creation, design, build, distribution, monitoring and reporting.

How We Work

Consultation

An initial consultation allows us to obtain a clear understanding of your business and its objectives. We will discuss what the aim of the email campaign is as well as its target market. We will also discuss how you would like us to be involved. For example, some clients request a design template that they can use themselves in-house, whilst others want us to handle the entire process.

Account Setup and Contacts

If required we will setup an account with your chosen email marketing platform. If you have a contacts list that needs uploading we can import this for you. If you do not have a contacts list we can provide you with the tools needed to start building one. We can also help you to organise your list; for example Mailchimp comes with a range of features (including groups, tags and segments) to help ensure that your email reaches your target market.

Email Campaign Creation

The next step is to start building the email campaign. If required, we would start with the content creation. We would then move onto the design and layout, planning how to best present the information.

Our service is bespoke and we would create content and designs that are tailored around your brand and target market.

Campaign Reporting

We will provide you with a report detailing the response that you received from the campaign. We will also make any adjustments that we feel will benefit future campaigns.

We Love MailChimp

Although we work with a range or email marketing platforms, we recommend Mailchimp to our clients. Mailchimp offers flexible solutions that are ideal for small and large businesses.

Our experts can setup and configure Mailchimp accounts. We can also upload contact lists and organise them using tags, groups and segments. Furthermore, we can create custom templates, schedule campaigns to be distributed and monitor their success. If you are looking for one-off or regular campaigns that tie-in with your marketing strategy, we can help.

For clients who wish to have control over editing their campaigns Mailchimp’s user-friendly interface allows them to do so with ease. There is also drag-and-drop functionality giving even more flexibility to those who want to adjust layouts to work around their content. You may also be interested in our Mailchimp training.