Tibi is working on the ad campaign with Palestinian Authority President Mahmoud Abbas, who hopes the effort will help convince Israelis to accept the plan. Tibi is translating the original Arabic to Hebrew.

Under the headline, "The Arab Peace Initiative," the ad will be placed in Israel's leading Hebrew-language papers, including Yediot Aharonot, Maariv, Haaretz and Yisrael HaYom.

The Saudi peace plan calls for Israel to retreat to pre-1967 borders by ceding Judea, Samaria, east Jerusalem and the Golan Heights.

The initiative also calls on Israel to receive all Palestinians and their descendants who left Israel at the start of the 1948 War of Independence, albeit at the behest of the leadership of attacking Arab countries.

In return for Israeli concessions, Arab League member nations would acknowledge the Jewish state's right to exist in what is left of the country.