For Vidange, artist Jack Usine set out to create a “kind of unclassifiable bastard typeface, something between text and display… geometry and humanism… with a strong presence of French vernacular sign lettering.” Vidange’s inspirations are very much in the vein of amateur sign lettering, with the the improbable ‘factory-roof’ M serving as a prime example.

As is often the case with so-called naïve art, Vidange is full of lively elements that defy the status quo. But even with these non-standard constructions, the forms remain recognizable and exude a dignity all their own.