Why SEO Matters for Your Business

More and more companies recognize how vital SEO is to their success and reaching their revenue goals. Subsequently, I am regularly asked by Capital Region business owners how to measure their Search Engine Optimization return on investment.

While there are several analytical answers to such a valid question (and plenty of reporting options available from Times Union Media) the true value of SEO for modern day business owners is immeasurable.

When using major search engines like Google, Yahoo and Bing, a carefully structured website with keyword rich content makes it possible for your customers to find the products and services they need.

As a SEO Specialist, my goal is to improve your website’s search relevancy, ultimately leading to higher visitor traffic. This provides unmatched return on investment for Capital Region business owners who seek to reach more customers online. But how important is it to rank high in the major search engines, or even on the first page?

Consider the following statistics:

95% of search engine traffic comes from the first page of results. (source)

Herein lies the value Times Union Media SEO Specialists bring to the table. Our goal is to professionally optimize your website’s content and structure so it appears on the first page of search engine results for specific keywords (which we select with you).

With the Times Union Media team and the power of TimesUnion.com we will consult with you and help direct your marketing decisions to increase your chances of being ‘found’ on the search engines. If you’d like more information, or to meet with someone soon, click here to send us an email.

About The Author:Rob Cibelli is a Search Engine Optimization (SEO) Strategist at the Times Union (Hearst Corporation) based out of Albany, NY. He is a widely cited authority on search engines and search marketing issues who has covered the space since 2001. Rob also oversees several aspects of the Times Union’s Digital Marketing Services division. He can be found on Google+, LinkedIn, and Twitter as @robcibelli. See more articles by Rob Cibelli.