I love the World Cup. The best players in the world, the roar of the Three Lions, the heartache of England losing on penalties. The ads which can cross over into popular culture.

Nike shows a journey from footy in the park to the pinnacle of the world. One of the best things about world cup ads is that the boot manufacturers get to show off all their best sponsored athletes and we get to see them doing amazing skills.

Whereas adidas focuses on just one player, but what a player he is:

An inspiring, tear-jerking, emotionally charged piece of film brought to you by Powerade:

Samsung pays homage to one of the great series of Nike ads, “The Mission“:

ESPN makes Brazil look pretty tempting about now:

Whereas back in the UK, ITV plays on the emotions we footy fans face (well, all sports fans):