Thursday, October 6, 2016

Customer Journeys are Just the Beginning

Just like designing a better user experience (UX) has been and continues to be a major focus of digital efforts, customer journeys and customer journey mapping are gaining attention as the next investment to attract and retain customers in a hyper competitive world. In a world where the customer is in charge, customer journey mapping will be a key weapon in designing an attractive interaction with your organization. Journey mapping is not a "one and done" effort as mining actual customer experiences will also be mapped for audit purposes. Also journey mapping can be applied to employees and partners. Read more by clicking on this link