ATLANTA--(BUSINESS WIRE)--PCI Gaming, operator of the new Wind Creek Wetumpka Casino-Hotel, has
unveiled a major awareness campaign targeting Atlanta to support the
opening of this new resort. The multi-channel effort includes unique and
innovative interactive promotions and marketing elements aimed at
building awareness in the Atlanta market for what will become the city’s
closest casino.

Among the elements of the campaign are:

TV spots on the city’s 6 major TV stations (WSB, WAGA, WXIA, WGCL,
WATL, and WUPA) throughout the month of December.

Out-of-home advertising on interstate billboards and at kiosk
locations in Lenox Square.

“Station dominations” at MARTA’s Five Points station (in December and
January) and Lenox Square station (in January) featuring Wind Creek
Wetumpka advertising exclusively.

Advertising in the MARTA stations and at Lenox Square will feature QR
codes and text message prompts inviting viewers to access a mobile
casino-style game. Players can win up to $100 in free casino play or a
chance to win a European river cruise vacation and a $5000 prize.
Foursquare users “checking in” at MARTA stations can also gain access
to the game.

MARTA train wraps as well as ad placements inside MARTA trains and on
MARTA TV.

“This marketing campaign will touch Atlantans through many different
forms and in many different places,” said PCI Gaming Vice-President of
Marketing Michael Perhaes. “Whether you are out shopping for holiday
gifts, commuting to work, watching TV, or just surfing the web you will
be exposed to our message that Wind Creek Wetumpka is Atlanta’s newest
entertainment option.”

The focus of this campaign is to support awareness for the December 17
opening of Wind Creek Wetumpka, PCI Gaming’s newest and largest
property. The $250 million casino-hotel is a two-hour drive from
downtown Atlanta, just outside Montgomery, Alabama, and is the city’s
closest casino. Wind Creek Wetumpka offers 2,520 gaming machines on an
85,000 square-foot casino floor. That’s about the size of two football
fields. It is surrounded by 5 restaurants including a luxury steakhouse,
Fire, whose sister restaurant at the Wind Creek Atmore earned AAA’s
coveted four-diamond award, the only restaurant in Alabama with that
distinction. There is a 16,000-gallon shark tank in the center of the
casino. The 20-story, 283-room hotel opens in early February.

The campaign features more than a million dollars in advertising around
the city.

For press inquires about Wind Creek Wetumpka’s opening and plans for the
Atlanta market, please contact Jason Evans at JEvans@ThePartnership.com
or 404-309-0303.

About Wind Creek Wetumpka

Wind Creek Wetumpka features five restaurants, an 85,000 square foot
gaming floor with 2,520 machines and several deluxe meeting spaces. It
is connected to a 20-story, 283-room luxury hotel that offers the finest
in resort amenities including beautifully furnished, spacious rooms and
24-hour-a-day room service. Go to http://windcreekwetumpka.com/
for more information.

The Poarch Band of Creek Indians are descendants of the original Creek
Nation, which once covered almost all of Alabama and Georgia. The Tribe
owns several other businesses in Alabama including Wind Creek Casino &
Hotel in Atmore, AL and Creek Casino Montgomery.