San Jose, Costa Rica, October 4, 2004 - Sportingbet PLC (LSE SBT.L) announced today that the sexiest Sportsbook on the internet, PlayersOnly.com, has added a new poker room to its existing sports book and casino.

PlayersOnly.com, a sportsbook known for its seemingly endless collection of free online beauties as well as fantastic odds and captivating props, now offers a range of poker games to play for fun or for cash. From a single login, players can now enjoy the ever popular Texas Hold’em and 7 Card Stud along with betting on sporting events and playing casino games.

With the latest download poker client from Boss Media, PlayersOnly.com offers free practice play tables and a wide range of different “limit” tables ranging from $0.10 to $30 per hand. Currently, PlayersOnly.com is running a promotion were players will receive a bonus of $15.00 for the first 100 raked hands played! Additionally a flash tutorial can get the novice poker player wining in no time, while they are entertained by the sexiest women in the poker circuit.

“The results from the soft launch on PlayersOnly.com Poker have been very encouraging,” Alex Czajkowski, SportingBet Americas Region Marketing Director, said. “The cross-over from sports betting to poker play is well-known; I’m glad to see that the guys who like the sexy girls on PlayersOnly.com are enjoying our poker room, the sexiest poker room on the net in fact. It all makes sense: our high limit poker games are testosterone-fueled battles of nerves and wits—these guys like living on the edge whether they’re playing poker or betting on their teams. Adding this new source of entertainment is a natural extension of the service that PlayersOnly.com delivers.“

With 24 hour online help and toll-free numbers for support, PlayersOnly.com customers can feel confident that they’re downloading, installing and depositing funds in their accounts correctly, quickly and securely. For six years, SportingBet’s brands such as PlayersOnly.com have prided themselves on superior customer service—that service continues for their new poker players.

For more information contact:

Jonathan Mason

PR Manager

Lyceum Media

+44 207 828 6988

Jonathan@LyceumMedia.com

Alex Czajkowski

Marketing Director

Sportingbet PLC

Americas Region

1 800 996 5833

+506 282 1004

alexc@playersonly.com

www.playersonly.com

Notes to Editor:

About Sportingbet PLC

Sportingbet PLC, the world’s leading online gaming entertainment and sports betting company, is headquartered in London and publicly traded on the London Stock Exchange. Operating under fully regulated licenses in England, Australia, Antigua and Curacao since 1998, Sportingbet has over 1,000,000 customers and trades in over 100 countries, 11 languages and 15 currencies.