Incentivizes social sharing with prizes

By Lauren Johnson on May. 22, 2014 - 4:34 PM EDT

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest.
The "Show Us Your Miller Time" summer campaign…

Mindshare's Jordan Bitterman discusses changing campaigns on the fly

By Garett Sloane on Feb. 16, 2014 - 11:41 PM EST

Specs
Who Jordan Bitterman
Age 41
New gig Chief strategy officer, Mindshare
Old gig Head of social, mobile and content, Digitas
What’s your new job all about?
The agency’s position is all about adaptive marketing—using real-time…

By Christopher Heine on Feb. 2, 2014 - 5:24 PM EST

Replaces Chris Hayes

By Noreen O'Leary on Jan. 23, 2014 - 8:24 PM EST

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

Becomes the shop's 1st global CCO since '07

By Andrew McMains on Oct. 28, 2013 - 10:38 AM EDT

Wunderman has revived its global creative chief role and recruited Digitas' Lincoln Bjorkman to fill it.
Bjorkman, the North American chief creative officer at Digitas, joins Wunderman this week as global…

This just makes way too much sense

By Christopher Heine on Oct. 18, 2013 - 11:57 AM EDT

Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter's increasingly popular six-second mobile-social video platform.
The first video, which went live this…