Discord’s war on Steam (which started after Steam declared war on Discord) is escalating. On Tuesday, Discord announced that its curated PC game store and enhanced Nitro game subscription service is available to all 150 million of its users in beta form, after debuting in Canada alone in August. The Universal Library tab—sort of a meta-launcher that lets you manage all your games within Discord—will also release globally today.

When the Discord Store appeared in Canada, the company’s blog compared it to “one of those cozy neighborhood book shops with recommendations about the hottest and newest games from us to you,” right down to notes from Discord employees saying what’s so great about particular titles. Discord’s kicking off the store with an extremely strong launch lineup of indie games:

Dead Cells

Pillars of Eternity II: Deadfire

Celeste

Frostpunk

Into the Breach

Hollow Knight

Subnautica

The Banner Saga 3

Starbound

Masters of Anima

Moonlighter

CrossCode

Omensight

Battle Chasers: Nightwar

Red Faction Guerrilla Re-Mars-tered Edition

Spellforce 3

This is the Police 2

Discord also revealed the five debut “First on Discord” titles. These games will debut in the Discord alone, but they won’t necessarily stay off Steam forever. “To be very clear, First on Discord games are temporarily exclusive,” the company said when the Discord Store launched in Canada. “They’re literally first on Discord — usually 90 days and then the developers can sell anywhere else they want.”

Discord

The initial First on Discord games include Sinner: Sacrifice for Redemption by Another Indie; Minion Masters by Beta Dwarf; King of the Hat by Business Corp. Incorporated; Bad North by Raw Fury; and At Sundown by Mild Best/Versus Evil.

“Being a First on Discord title is an opportunity to bring King of the Hat directly to our community in the place where we know they spend their time,” Ben Palevsky, vice president of Business Corp Incorporated, said in Discord’s press release. “It’s amazing to watch people forge new friendships while playing and for us to connect with that community in real-time in our official server.” We don’t normally include canned quotes in our coverage, but that one gets to the heart of why developers might consider launching on the Discord Store, so there you go.

Perhaps even more intriguing is Discord’s Nitro subscription. Formerly a $5 per month add-on that got you specialized emotes and other chat goodies, the new $10 per month Nitro subscription builds on top of it with all-you-can-play access to a whopping 60 games. Most of them are indie or older titles, but you’ll find several damned good ones, including Soma, Wasteland 2: Directors Cut, Limbo, Metro: Last Light Redux, Brutal Legend, Nidhogg, FTL, Darksiders I and II, Super Meat Boy, Galactic Civilizations III, and a whole lot more. That’s a pretty compelling lineup for $10 per month, and Discord plans to add more games to the list as time goes on.

Discord

If you subscribed to Nitro before October 10, Discord will bump you up to the game subscription service at no extra cost until January 1, 2020. Or, if you don’t care about the games but still want access to the chat-based extras, the older version of Nitro is still available as a $5 “Nitro Classic” option.

You’ll find all the new stuff inside the Discord app. Interestingly, the overwhelming majority of games available in the Discord Store and Nitro appear to be singleplayer. You’d think Discord would lean into its real-time communications strength with more multiplayer games, but maybe its backend structure isn’t as robust as Steam’s.

The story behind the story: This excerpt from our original Discord Store coverage pretty much sums it up:

“With more than 150 million users, Discord is one of the few platforms that rivals Steam’s install base. Whether all those gamers want to actually buy games outside of Steam is a big question, though: Amazon, GOG, Humble, and Microsoft have tried to take on PC gaming’s 800-pound gorilla and all largely failed to shake up the status quo. If the Discord Store and Nitro subscription manage to generate even a little bit of traction, it could keep your personal data away from marketers.

‘We knew we didn’t want to sell ads or user data, so we had two options left: cosmetics or content,’ Discord chief marketing officer Eros Resmini told Variety. ‘Nitro was our attempt at cosmetics, now we’re adding games to that subscription and building a retail store too.’”

If even a small fraction of Discord’s massive userbase picks up some games or subscribes to Nitro it could give the company a huge revenue boost, and that Nitro lineup is awfully enticing. But most of these games are also available on Steam, and the pull of your entrenched Steam friends list is awfully strong. We’ll have to see which temptation proves more enticing.

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