Travel is a $10 trillion worldwide business

Cases Studies – Owners & Investors

Thayer Ventures

Thayer Ventures is the leading venture capital firm focused on the travel & hospitality industry worldwide.

MFC PR is the firm’s exclusive communications partner and advisor.

We have helped orchestrate investment announcements for a dozen of the firm’s portfolio companies, and provide strategic advice and guidance on the go to market communications strategy for many of them.

Current portfolio companies that are MFC PR clients include ADARA, Duetto, id90T, Nor1 and tripBAM.

Thayer Lodging

Thayer Lodging Group Acquires the Ritz-Carlton, San Francisco

Brookfield to Expand Hotel-Industry Presence

MFC PR has been a strategic advisor to this leading global hospitality investment company in its activities around acquisitions, divestitures and property repositionings.

We have announced the company’s acquisition of high profile luxury hotels in key markets, and in 2014, architected the communications program and advised on the acquisition of the company by Brookfield Asset Management, (WSJ Article).

We remain active as advisors to the company’s ownership, across a variety of projects and strategic initiatives.

Amerimar Enterprises

MFC PR works closely with owners to increase the value of their assets by driving attention to their properties, using creative public relations programming – including two hotels acquired by Philadelphia-based Amerimar.

Hutton Hotel, Nashville

MFC PR has represented the hotel since Amerimar opened it in January, 2009.

Through a combination of onsite events and aggressive media relations, we positioned the property to receive national accolades, and move aggressively into the post-recession recovery.

We brought the TODAY Show’s Peter Greenberg to the hotel, where he did a live national radio broadcast. We helped solidify the hotel’s hosting Al Gore’s Climate Project’s international summit meeting, which was covered in media around the world.

We placed articles in the Wall Street Journal, New York Times, American Way Magazine, and the hotel was name to the Conde Nast Traveler’s “Host List” of new hotels. Plus much more.

And that was just in the first year.

St. Ermin’s Hotel, London

MFC PR announced the acquisition of the historic St. Ermin’s hotel, Westminster, London, in May, 2010.

Shortly thereafter, the company’s COO appeared on FOX Business, and we publicized the redevelopment and reopening of the hotel throughout the American trade media and in group and MICE publications in Europe.

The COO was soon interviewed by Bloomberg, the Wall Street Journal, and Hotel Business magazine.

The hotel was sold in early 2015 and realized a stunning profit for the ownership group.