International jury evaluates entries

Every year, only independent designers, design professors and specialist journalists are appointed to the jury.

They evaluate each individual product and award the Red Dot for high design quality and innovation.

Thanks to their background, the experts assess the special intercultural aspects of design in a conscious manner, guaranteeing a judging process that yields results that determine the direction of the design strategies of manufacturers and designers across the globe.

Jury member Professor Renke He from China, an expert in industrial design, says:

“Design quality decides the quality of the user experiences of products or services of the companies; it is the key issue for a company’s economic success.”

Robotics and new technologies gaining ground

Industrial robots are already well-established, and now they are taking over other product areas: In many households, tasks like mowing the lawn, cleaning the windows and hoovering are already performed by these intelligent helpers.

PuduBOT, Red Dot: Best of the Best winner in 2017 in the category “Robot technology” adopts a new approach.

It was created to help waiters in restaurants.

PuduBOT brings orders to the guest using high-precision laser radar technology and can interact with the guest using facial expressions and voice.

In the future, robots will become more and more independent, according to design expert and Red Dot jurorNils Toft:

“In a near future more and more products will be autonomous and with artificial intelligence. We will live side by side with them and they will be our colleagues. How we design them can make a big difference.”

“For brands, the Red Dot award is a mark of excellence, offering a point of difference over their competitors in the marketplace and gives consumers security in knowing that the products that they are purchasing are of the best quality.”