The younger a voter is, the more likely they are to vote to stay in the EU, and as such gaining the youth vote is a crucial part of the Remain campaign. However, voter turnout is lowest among those aged 18-24, with only 43% of that age group voting in the 2015 general election.

Writing in the Huffington Post today, Education minister Sam Gyimah, a Conservative MP campaigning to stay in the EU, said a remain vote is "not simply a vote for the status quo; it is a commitment to fighting for a better, stronger, more secure future; with Britain leading the EU, not leaving it".

It is the young generation for whom the answer is most obvious: life is better in the EU.

As the #VOTIN launch video points out whether it is 'learnin', 'travellin', 'sharin' - the 'easyJet generation' takes being in the EU for granted on so many levels, and reaps the biggest rewards from our membership.

They will be the worst affected if Britain votes to leave, finding it harder to get a job, suffering the squeeze of lower wages and higher prices, and forfeiting their automatic right to work, study and travel abroad.

– Education minister Sam Gyimah

The video was also seized upon by the Brexit-backing opposition, including James Cleverly, Tory MP for Braintree.