Lady Gaga is now the face of one of New York’s most iconic jewelry companies — Tiffany & Co. The singer channels a young Audrey Hepburn in her simple look for the first look at the campaign. Audrey was popular for the “Breakfast at Tiffany’s” movie in 1961.

“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” Gaga said in a statement. “To me, Tiffany represents timeless American jewelry.”

The singer’s latest campaign for the brand is to promote the launch of a new line called “Tiffany HardWear”, which features accessories inspired by a unisex bracelet the brand designed and sold in 1971. The collection is available online starting April 18 and in stores starting April 28.

Gaga’s first Tiffany & Co. commercial will air during the Super Bowl, where she’ll be perfomring at halftime.