Why your small solar company needs a large digital strategy

Why your small solar company needs a large digital strategyTrista Sobeck2019-02-04T16:12:53+00:00

Your focus is on solar, but have you thought about your digital…strategy that is? As ambassadors of tech and the future, you have a unique opportunity to educate the masses about why solar and renewables are so important.

Yes, you want to see your sales numbers rise, but as the heat turns up in the market share, educating the public is a strategy that will yield success. You can get the word out through a strong digital strategy.

Keep reading to find out why a digital strategy for a solar company is important, and how it can help you grow and sustain your business.

As small business owners ourselves, here at Steady Glow Digital we get it: we know that your time is stretched and honestly, there are other things you want to be doing other than updating your website, making a video or blogging.

You would rather be making visits to customers’ homes, speaking at a trade show or purchasing products. But, here’s the catch: in order to do those “fun” things, you need to do the not-so-fun things. And there are ways we can help you with that.

Your website is your storefront

If you don’t know how to make a website that will reflect your brand, showcase your image, invoke trust and convey valuable information, that’s ok. There are people out there who can help you. If you have a website that you look at and say, “OK, I checked the box, it’s there.”

That’s not OK.

Sometimes it’s worse to have a website that doesn’t convey the professionalism of your field than to not have one at all. Think of your website as your hub for all communications that come out of your company. In addition, it should portray your brand, points of differentiation and your personality.

Because of the sophistication level of your customers, they will more than likely go to the internet to find you first. We can say this because solar is a large, considered purchase. It’s not something that people buy on a whim.

Your prospective customers are homeowners, organizations or corporations. They all have cash flow and choices.

What your website conveys about you at a glance is crucial.

Once someone enters your website, they need to be able to find and understand the information that you publish. This is why it’s important to have a clear, easy-to-understand and organized information.

What a digital strategy does

A professional digital agency will be able to work with you in order to identify, and produce, content that speaks to your specific potential customers. When looking for a digital agency, find one that understands your specific needs and one that will want to partner with you.

If the words “publishing content” makes you nervous, don’t worry. Once you start working with an agency like Steady Glow Digital, you’ll have the opportunity to create and direct the type of information you’d like in order to communicate with your potential customers and current ones, as well. We get to know you, your goals and your dreams.

Although you ultimately want your prospective customers to call you so you can talk about options, many times they just won’t be ready to do that. That’s where content marketing comes in. With content marketing, you’re actually developing relationships. And it’s through those relationships that you’ll develop customers.

Your prospective customers may, or may not, be ready to buy.

Content is your key to success

With a targeted digital strategy, you’ll be able to reach who you want, when you want and give them the information they need. Imagine this: being able to know how a first-time solar buyer feels and thinks when it comes to making this purchase.

When you have this information, you can serve up content that speaks specifically to them, addressing motivations and concerns. Once you do this, you are providing education and developing a customer. Once your strategy is up and running, it works FOR you, like a friendly salesperson.

While your online presence–complete with blogs, videos and automated emails–you can focus on your product. Eventually you’ll be doing all the “fun stuff” while the marketing essentially runs itself. You’ll have to check in on it from time to time and tweak some things as you get to know your audience better, but a specialized digital agency can help. Contact us today for a free consultation.

Your digital strategy should (and will) consist of the following:

A well-designed professional website

Blog posts that are focused on education

Emails that are short, focused and friendly

Social media posts that are engaging and fun

Your prospective customers need education. That education will come in the form of content that you will deliver to them as they move through your sales funnel.

Competition is heating up

As the solar industry gets more crowded due to popularity, you need to find ways to stand out, feature your company’s advantages and develop relationships with potential clients. Because, when those people do research on solar, you want them to get that research from you.

There are a myriad of reasons that the market of renewables is growing, and furthermore, is expected to continue to grow.

The global solar energy industry is expected to reach $422 billion by 2022. This shiny forecast means you, as a provider, are already poised to grab some of that market share. And, you need to be ready.

Being ready means getting your point of differentiation out to the public clearly, confidently and professionally.

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