Oracle Buys Eloqua

Oracle today announced that it has entered into an agreement to acquire
Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing
automation and revenue performance management software for $23.50 per
share or approximately $871 million, net of Eloqua’s cash. Eloqua’s
modern marketing cloud delivers best-in-class capabilities to ensure
every component of marketing works harder and more efficiently to drive
revenue.

The combination of Oracle and Eloqua is expected to create a
comprehensive Customer Experience Cloud offering to help companies
transform the way they market, sell, support and serve their customers.
The combined offering is expected to enable organizations to provide a
highly personalized and unified experience across channels, create brand
loyalty through social and online interactions, grow revenue by driving
more qualified leads to sales teams, and provide superior service at
every touchpoint.

The Board of Directors of Eloqua has unanimously approved the
transaction. The transaction is expected to close in the first half of
2013, subject to Eloqua stockholder approval, certain regulatory
approvals and other customary closing conditions.

“Modern marketing practices are driving revenue growth and is a critical
area of investment for companies today,” said Thomas Kurian, Executive
Vice President, Oracle Development. “Eloqua’s leading marketing
automation cloud will become the centerpiece of the Oracle Marketing
Cloud and is an important addition to the Oracle Customer Experience
offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud,
Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud.”

“Exceptional customer experience starts with knowing your customer’s
preferences and delivering a highly personalized buying experience,”
said Joe Payne, Chairman and CEO, Eloqua. “Together with Oracle, we
expect to accelerate the pace of the modern marketing revolution and
help our customers transform the way they market, sell, support and
serve their customers.”

About Eloqua

Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern
marketers. The company’s cloud software, professional services and
education programs provide marketers with the technology and
expertise needed to help marketing drive revenue. More than 100,000
global users from companies both large and small, rely on the marketing
automation power of Eloqua to improve demand
generation and lead
management while driving more qualified
leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity,
Polycom, and National Instruments. The company is headquartered in
Vienna, Virginia. For more information, visit www.eloqua.com,
subscribe to the It’s
All About Revenue blog, call 866-327-8764, or email [email protected].

Cautionary Statement Regarding Forward-Looking Statements

This document contains certain forward-looking statements about Oracle
and Eloqua, including statements that involve risks and uncertainties
concerning Oracle's proposed acquisition of Eloqua, anticipated customer
benefits and general business outlook. When used in this document, the
words "anticipates", “can", “will”, "look forward to", "expected" and
similar expressions and any other statements that are not historical
facts are intended to identify those assertions as forward-looking
statements. Any such statement may be influenced by a variety of
factors, many of which are beyond the control of Oracle or Eloqua, that
could cause actual outcomes and results to be materially different from
those projected, described, expressed or implied in this document due to
a number of risks and uncertainties. Potential risks and uncertainties
include, among others, the possibility that the transaction will not
close or that the closing may be delayed, the anticipated synergies of
the combined companies may not be achieved after closing, the combined
operations may not be successfully integrated in a timely manner, if at
all, general economic conditions in regions in which either company does
business, and the possibility that Oracle or Eloqua may be adversely
affected by other economic, business, and/or competitive factors.
Accordingly, no assurances can be given that any of the events
anticipated by the forward-looking statements will transpire or occur,
or if any of them do so, what impact they will have on the results of
operations or financial condition of Oracle or Eloqua.

In addition, please refer to the documents that Oracle and Eloqua,
respectively, file with the U.S. Securities and Exchange Commission (the
“SEC”) on Forms 10-K, 10-Q and 8-K. These filings identify and address
other important factors that could cause Oracle's and Eloqua's
respective operational and other results to differ materially from those
contained in the forward-looking statements set forth in this document.
You are cautioned to not place undue reliance on forward-looking
statements, which speak only as of the date of this document. Neither
Oracle nor Eloqua is under any duty to update any of the information in
this document.

Oracle is currently reviewing the existing Eloqua product roadmap and
will be providing guidance to customers in accordance with Oracle's
standard product communication policies. Any resulting features and
timing of release of such features as determined by Oracle's review
of Eloqua's product roadmap are at the sole discretion of Oracle. All
product roadmap information, whether communicated by Eloqua or by
Oracle, does not represent a commitment to deliver any material, code,
or functionality, and should not be relied upon in making purchasing
decision. It is intended for information purposes only, and may not be
incorporated into any contract.

Additional Information about the Merger and Where to Find It

In connection with the proposed merger, Eloqua will file a proxy
statement with the SEC. Additionally, Eloqua and Oracle will file other
relevant materials in connection with the proposed acquisition of Eloqua
by Oracle pursuant to the terms of an Agreement and Plan of Merger by
and among, Oracle, OC Acquisition LLC, a wholly owned subsidiary of
Oracle, Esperanza Acquisition Corporation, a wholly-owned subsidiary of
OC Acquisition LLC, and Eloqua. The materials to be filed by Eloqua with
the SEC may be obtained free of charge at the SEC's web site at www.sec.gov.
Investors and security holders of Eloqua are urged to read the proxy
statement and the other relevant materials when they become available
before making any voting or investment decision with respect to the
proposed merger because they will contain important information about
the merger and the parties to the merger. Oracle, Eloqua and their
respective directors, executive officers and other members of its
management and employees, under SEC rules, may be deemed to be
participants in the solicitation of proxies of Eloqua stockholders in
connection with the proposed merger. Investors and security holders may
obtain more detailed information regarding the names, affiliations and
interests of certain of Oracle's executive officers and directors in the
solicitation by reading the proxy statement and other relevant materials
filed with the SEC when they become available. Information concerning
the interests of Eloqua's participants in the solicitation, which may,
in some cases, be different than those of Eloqua's stockholders
generally, is set forth in the materials filed by Eloqua with the SEC,
including in Eloqua’s Registration Statement on Form S-1, and will be
set forth in the proxy statement relating to the merger when it becomes
available.

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