Are you worth it?

Do your customers really value you?

“We supplied a small office of around 100 people with a daily fresh fruit delivery for the last 7 years. A new Office Manager came in and shook things up a little. She tried to negotiate a discount which, as a quality merchant, I won’t do. She switched to a competitor because they were cheaper. Shortly after, I received an email asking us to supply them again. She received so many complaints about the poor quality of the fruit and the late deliveries that they wanted us back.”

This is a LinkedIn post from Neil Bharadwa, the owner of The Cambridge Fruit Company(which incidentally, got 1229 likes and 77 comments in under 2 weeks).