Computers & the Internet

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In today's increasingly online world, business owners and entrepreneurs need to think about their web presence, and how social media can work for them. What is the value of a 'Like'? What about a fan, or a friend? Is it worth it to tweet? How much content is too much? How does one achieve this delicate balance to attract more business using the internet? This title eeveals the secrets to building a powerful 'brand personality' by being authentic, engaging, and transparent on Facebook and other social media sites.

Yesterday's Web looked far different from today's Web, and tomorrow's Web will look more different still. Amidst all of this change, however, one aspect of Web use remains the same: The sites that offer the best, easiest, most intuitive experience are the ones people visit again and again. To ensure that your sites provide that experience, you need this essential guide from usability guru Steve Krug that distills his years of on-the-job experience into a practical primer on the do's and don'ts of good Web design.
In this second edition, Steve adds three new chapters that explain why people really leave Web sites (Usability as Common Courtesy), how to make sites usable and accessible (Web Accessibility, CSS, and You), and the art of surviving executive design whims (Help! My Boss Wants Me to ____), plus a new preface and updated recommended reading.

Scott Rosenberg

Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone′s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.