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The world of web design is constantly evolving and innovative development trends emerging rapidly while some fade with the time and some lasts forever.

Web developers recognize this better than most that the ever-improving tools bring freedom in designing interfaces and interactions to make website cooler than ever before.

Below mentioned is a list of six development trends that have already picked pace across the world and gain wider popularity in 2016 and are expected to continue to be in common use for new websites launched in 2017.

1) Ruby on Rails

Ruby on Rails is a language stronger than Perl and more object-oriented than Python and even more versatile and flexible than java or PHP.

The framework is 100% free and runs on Linux and developers can effortlessly modify or improve the code according to their specifications.

The codes written with Rails are easily recycled, reused and also altered for other projects since it is a part of open source collaboration.

Furthermore, hundreds of thousands of gems and plug-ins are available for free that allows extra functionality and wide-ranging customization.

In addition to being a cost-saving technology, Ruby on Rails allows you to move from the planning stages to actual development very swiftly.

The latest version Rails 5.0.1 is released on 21st December, 2016.

Ruby on Rails is an ideal solution for startups or local businesses as well as some world renowned websites are using it; just to name a few.

2) Artificial intelligence

Artificial Intelligence (AI) demands sincere consideration when the future of web development trends is discussed as it can create powerful websites that provide value to both brands and their customers.

Some of the biggest tech companies, such as Google, Microsoft and Facebook, have been releasing their AI technology to be used by the public.

It is even used by large applications, either to improve search engines, like in Google’s case, or in Wikipedia’s case to identify inaccurate or damaged articles.

AI based application is most helpful for eCommerce platforms, for example after logging into website, you fill your options to select product, price, brands, color, layout and content and then based on pre-programmed algorithm automatically create a aesthetic website for you and been modified as many times you can.

Wix and Grid are the leaders in the AI based technology and they offer a process that asks users a few questions and then uses an AI-based platform to provide the user with web designs in just two minutes flat.

3) Material Design

Material Design was originally known by the codename Quantum Paper.

Google launched material design for web interfaces that uses shadow effects and the concepts of movement and depth in order to create designs that appear more realistic to the user.

Bigger backgrounds give a distinct look to the selected theme as minimalism is the trend using those components with an interactive background in the center can be attention-grabbing for the viewers.

This technology creates one prototype design that allows for a unified experience across platforms and device sizes and offers lot of free resource available such as icon, color pallets, templates and wire frames.

Google even announced Material Design Lite that uses vanilla CSS, HTML and JavaScript and is intended to make it simple to add the look and feel of Material Design to websites.

Material Design is mobile-centric and Google is centering its entire design philosophy on the mobile experience adds weight to the idea that mobile will continue to take precedent as our preferred way of access the web.

4) Page-less Format

Page-less design is a form of website formation where all the necessary details like email address, phone number, a map, contact form and information about the company or product or service are stuffed on a single page.

It also creates uniformity across platforms where users are already used to scrolling content, interactive elements and intuitive navigation.

Traditionally, it’s been quite an expensive endeavor for both businesses and individuals to create beautiful and custom websites.

A single page design is often cheaper to buy than a larger site as the designer does not need to be concerned with large volumes of content or page-specific requirements that are common with larger sites.

One more important thing is that concise and relevant content is one of the best means to keep Google on your side.

In brief, one page website is all about showing off, boasting a little, bragging about what you’re good at and conveying that you’re at the right place.

5) Parallax effects

The visual appearance of a website becomes more significant as our prospect towards the web enhanced.

Website nowadays is not a big deal and plain usability is not adequate any longer to make the difference.

So, It’s vital to engage your visitors on an emotional level to make them more positive and more open for your messages.

Parallax technique is a method when elements in your website move in different direction and speed in response to user navigating the website or mouse scrolling.

Parallax technique can present product in new and engaging ways and enable designers to create vivid and interactive stories that encourage the visitors to take an active role in their interaction with your site.

It gives websites a great opportunity to create interaction using only native browser technologies like HTML5, CSS3, jQuery and graphic design.

In fact, it keeps your online audience glued to their computer screen and focused on what is essential for them from your business perspective.

6) Bots

Bot is a computer program which conducts a conversation via auditory or textual methods and known by different names like chatterbots, talkbots, Chatbots, bots, chatterboxes, Artificial Conversational Entities etc.

There are numerous ways on how bots can already take over easy tasks and as technology continues to get better, these bots are going to get smarter, more sophisticated, and can embody an array of abilities.

More and more businesses think about ways on how to make use of bots for their customer support and commerce bots will be a bit hit for transactional interactions where you already generally know what you want to order (e.g., Amazon, Uber, eBay).

We’ll also see an explosion of new bot-based stores that push product to you via messaging and engage with you like a person and will witness significant number of roll-your-own-bot publishing platforms — from bot content management to bot ecommerce to bot customer service and more in year 2017.

Author Bio:

Tarang Vyas is a Head of Development Team at Perception System, the Leading Website Development Company. He has been in the industry for last 15+ Years.

6 Sensational Web Development Trends In 2017 was last modified: April 26th, 2017 by Perception Web

Technology has never ceased to surprise us. From the invention of wheel in 3,500 B.C to supersonic air travel, humanity has witnessed the true power of the mind and its creations for more than 5000 years. With the latest marvel of technology, the ‘Internet’, everything from news, information and commerce has been revolutionized. Now with the unlimited access of internet and the feasible mobile technology, the young users are leading the online trends with land slide usage on daily basis. In this article we will share you the secrets to winning these younger audiences with 4 proven practices.

Why The Young Users Are Important to You?

Before you decide on creating an online presence, it is imperative that you consider the demographics of your audience. Many brands use this to gather statistics about their products and bring successful marketing campaigns into motion. This allows them to quantitatively evaluate the consumer demand and segment them according to their products.

For instance, a website that sells gaming consoles would know better to target the younger consumers given that a greater majority of gaming products are bought by or for youngsters. However, in order to bring the young audience to your website and convert them, there are certain things that must be taken into account. In this article we will explain 4 practices that you can use to lure the younger users to your website.

1. Mobile Responsive Web Design

The first thing you need to do is make your website mobile savvy. Handheld devices such as smartphones, iPhone and tablets are becoming more common with the progressing technology. They are a lot cheaper than they used to (except for iPhones) and give you access to fast internet technology on the palm of your hand.

Over the past few years, the age composition of internet users has overwhelmingly shifted to the younger users for the obvious reasons. Every child of this age now demands an iPhone as their birthday present. They also take a lot of interest in technology instead of sports or other activities. By adding a mobile responsive design, you will open your gates to the younger users who are more than willing to buy from your website. For instance, FMEextensions, which is a web design company in Dubai, has fully capitalized on this practice.

2. Digestible Content

Your content matters especially when you are pitching to younger audience. The younger generation is busier than ever. They hardly ever indulge in longer versions of content when they can view or read it in a lesser amount of time. Hence your aim should be creating short and concise content that delivers on point information. You must integrate a design that reflects simplicity with a flare of elements that younger users prefer. You can showcase a range of artistic images in the start followed by a short introduction and then your features. To make sure the content is neatly presented, use plenty of white spacing so the elements can be easily distinguished from each other. Keeping an organized show of website contents attracts younger audience like bees to honey.

3. Stand by A Cause

Standing for a cause is always a great thing, even more so when it’s associated with Philanthropy. Standing for a noble cause not only gives you moral satisfaction, but also reflects peerage amongst your competitors. Younger audiences have great tendencies to part take and contribute in such motions. By associating your website with charity, philanthropy or awareness, you can bring young users to your pages faster than ever. You can start by environment awareness posts on social media or blogs, animal rights campaigns, petition on improved medical care for breast cancer patients, or any other cause that you feel should be addressed through your platform.

4. Focus on Design

Use fresh and unique design elements that are era appropriate and tech savvy. Young users are heavily attracted towards technology and its counterparts.

Visual Content

You can start by adding HD images on the landing pages with sliding features. An image gallery is always a great idea when you need young visitors on your site. Create a dedicated page where you can share short instructional videos, product reviews and other forms of helpful content. Images and videos can deliver millions of words in just a few frames so make sure you exhibit the right mix on your pages.

Social Media Buttons

Social media is no doubt the biggest stakeholder on the internet when it comes to the younger demographics. On average, a teenager spends an hour and 40 minutes daily consuming social media content from Facebook and Twitter alone, while they are just as likely to spend more editing videos and naming captions at home. You can take advantage of this by introducing social media buttons on your blogs so that users share your content on their timelines. These links will be seen by other young visitors which will bring them back to your web pages.

Color Combination

Colors carry a lot of weight in a web design. Using color preference according to age is an excellent strategy if you really want to attract younger traffic to your pages. Since colors have the ability to trigger behavioral changes and channel them into actions, you can use them on to your advantage on several areas of your website. Use lighter tones with abundance of white spacing to separate elements generously. You can also add them to CTAs according to their specific purpose and function.

Text

Your text should be exciting and lively, yet simple and concise. Use metaphors, phrases and proverbs in your content to show eminence and class. You can produce interesting blogs, publish articles and engage in forums to leverage the younger audience towards your website.

Final Thoughts

Internet is a vast ocean with all sorts and types of users. With the easy access of mobile technology and faster internet speeds, the younger generation has become fully equipped to interact and engage with internet and its content. To channel these young internet users towards your pages, you can use these 4 top practices mentioned above and easily optimize your web design according to the preference of younger demographics.

Author Bio: Simon Walker is a professional web developer with over 7 years of experience. He is currently working for FMEextensions – a Magento Web Development Services company. During his experience he has led to strategies and develop web applications.

4 Proven Practices To Design A Website That Attracts The Younger Audience was last modified: February 7th, 2017 by Simon Walker