Tag: Adrian Rubin

There is no doubt the business world is changing, with the emergence of artificial intelligence and machine learning playing a major role in the evolution of various sectors. Adrian Rubin has been monitoring the development of machine learning for some time and believes this technology will play a major role in the creation of an automated workforce and economy in the future. Business has already changed with increasing reliance on artificial intelligence taking a lead role in the new era of industrial success created in the last few decades. Complex algorithms have taken the place of the business development brains of the past and changed the way companies are conducting 21st-century business.

Understanding machine learning

Understanding why Adrian Rubin is so intent on explaining the success possible from machine learning means a greater level of understanding is required for this important subset of Artificial Intelligence. Machine learning in its most basic sense means a machine is taught how to interpret and learn from the data it is given. SAS explains the difference between the two forms of technology as artificial intelligence mimicking human learning while machine learning is the science of teaching technology to learn.

Machine Learning is already being used

When Adrian Rubin discusses the fact machine learning is already being used in the business world, many people are shocked to hear this form of technology is already amongst us. Looking at online-based subscription services such as Netflix and their recommendation actions is a version of machine learning. We may believe the development of a simple recommendations-based piece of technology would be simple but a large number of complex algorithms bring together vast quantities of data. Among the data considered by the machine learning program is purchase history, viewing history, and profile settings, according to Entrepreneur.

Everybody has access

In the last few years, many entrepreneurs in Silicon Valley have complained to Adrian Rubin about the top five major U.S. technology producers making it impossible for startups to develop properly. However, in terms of machine learning and Artificial Intelligence, the top toolboxes are open for all to use and modify. The Guardian reports Google has already made its TensorFlow software Online as an open source app for all to use with Internet-access. In fact, machine learning is such an important part of the future of business technology, the development of every major software option has been made available to the public free of charge.

This means each and every business leader in the world can begin the process of adapting machine learning software to meet the demands of their own company. The fact Google and their main technology rivals are hoping for a future with every company understanding a little of how the TensorFlow technology can assist their growth and evolution.

Sectors to be affected

Almost every major technology sector will be affected by the machine learning in the coming years as the roles traditionally filled by human employees will be carried out by A.I. developed through this technology. The health sector is already looking to develop ways of using machine learning to assist in the diagnosis of specific medical conditions. Factors such as age, location, and family history are also being used by health sector companies to build a picture of which medical conditions will have an effect on the health of an individual in the future.

Although experts generally tend to agree with the idea that location has a great deal to do with the overall efficacy of a marketing campaign, it seems that any kind of causal relationship between location and marketing campaign efficacy would cast serious doubt on the universality of the web. With so few doubting the potency of the internet as a universal marketing tool — one that is poised to shape economic activity on a global scale for the foreseeable future — it raises quite a few questions regarding the nature of the relationship between location and marketing campaign efficacy.

Does Location Influence Marketing Campaign Efficacy?

There is no denying the value of location data, and most would surely agree that it would be worthwhile to add “the right place” to the oft-repeated marketing maxim reminding marketers about the importance of focusing on “the right person, the right message, and the right time.” Although location data is indeed valuable and certainly plays a role in developing a marketing strategy, it certainly does not mean that business location will have any kind of significant impact on the efficacy of a marketing campaign or any of its inherent strategies.

When Does Business Location Matter?

It appears quite likely that the relationship between business location and marketing efficacy is yet another example in which correlation is confused with causation, but, as is often the case, there are a few exceptions to this rule. While the efficacy of the overwhelming majority of marketing campaigns is not necessarily dependent on location, it is indeed the case that location matters when hiring on-site employees or contractors is the principal goal of the campaign.

The Value of Prioritizing Professional Expertise

In all other circumstances, it is the experience and expertise of the professionals involved in developing a campaign that serves as the most critical factor in determining a marketing campaign’s efficacy. With the undeniable universality of the web, business location matters far less than the expertise and creativity of the marketing professionals responsible for designing the campaign and its strategies. Even if the location of the campaign’s origin had any kind of significant impact on its efficacy, any highly qualified marketing professional ought to be more than capable of designing strategies that ensure consumers are unable to sense where an ad campaign might have originated.

Author Bio

Adrian Rubin is a freelance creative director with a decade of experience under his belt. Adrian Rubin believes that marketing is the key component of all businesses, which is why he has been able to stand out from others in his field. To read more informative business articles make sure to check out Adrian Rubin’s blog.