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Tourism Research

Research provides critical information that shapes the strategic direction of Visit North Carolina, the public-private organization that manages the task of marketing North Carolina as a visitor destination under contract with the N.C. Department of Commerce.

The state's communications, tourism advocacy and customer service efforts are based on ongoing analysis of research. The Visit North Carolina research team works closely with third-party research organizations and government agencies to monitor North Carolina domestic and international visitation.

With data from the research team, program areas and industry partners can tactically plan, implement and evaluate processes and programs. Calculating the economic impact of travel and tourism helps policy makers make strategic decisions about the long term health of tourism, assess capital investment and gauge the amount of government support.

Printable tables and reports are available for viewing and download. If you have questions, please contact: