Chivita, Hollandia get brand recognition

Chivita and Hollandia have emerged winners of the best brands in the maiden edition of Brand Equity awards organised by a global research agency, Kantar Millward Brown in Nigeria.

The firm said the programme was meant to recognise some outstanding brands for the equity and consumer preference being enjoyed in the marketplace.

A statement from the organisers indicated that the two brands were honoured for their outstanding brand equity and market leadership in their respective categories.

It read in part, “Chivita won the best brand equity award in the juices and soft drinks category, while Hollandia emerged winner of the best brand equity award in the dairy category.

“Chivita and Hollandia’s success story is the result of consistent high quality, good marketing support, good understanding of the market and consumers, and of course an enviable consumer loyalty.

“Their loveable marketing communication campaigns on multiple engagement platforms have in recent times attracted the attention of communication experts for their strict adherence to the principles of great communication ethics. These strategies have created a top of mind awareness and brand recall, loyalty and affinity for these brands.”

The statement quoted the Head of Marketing, Chi Limited, Probal Bhattacharya, as saying while receiving the award that the two brands were market leaders driven by strategic innovation and insight-led marketing.

He said, “Our aim for these brands has always been to be the gold standard whenever quality juice and dairy products are mentioned. The brand equity awards for Chivita and Hollandia not only reflect the premium value we always place on consumer satisfaction, but also vindicate our commitment to effectively serve the Nigerian consumer’s need for health, nutrition and refreshment with the best quality juice and value-added dairy products.”

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