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SoDA Blog Leadership Ideas and Opinions

Another Week in Austin Comes to a Close

by Natalie Smith / March 30, 2016

SoDA & Deltek Session – Balancing Profitability vs. Creativity

Kicking off our time in Austin, we held a SoDA Session in partnership with Deltek, which brought together a line-up of industry leaders who came together to debate what it takes to thrive in a creative environment without crippling your margins. Our line-up of speakers, including SoDA member representatives from Huge, SapientNitro and CloudRaker, and attendees, discussed current industry challenges, but also how a forward-thinking cross-section of shops are reporting increased revenues and profits by working in new, innovative and more efficient ways. Click here to view pictures of the event!

A special thank you to the event co-host:

SoDA Sessions at Ballet Austin

SoDA was headquartered at the beautiful Austin Ballet complex for a dull full of content sessions. Kicking off the content lineup was co-founder of MediaMonks, Wesley ter Haar, who discussed VR and how “the quality of the craft defines the experience” among other ideas.

Following Wesley, Co-host, EffectiveUI, provided their native Colorado brew to compliment their presentation which centered around data-driven design and bi-modal IT.

Lastly, SoDA members HUSH, Struck, North Kingdom, CloudRaker, Pound & Grain, Rain, Phenomblue and B-Reel test their skills using the Ignite format of rapid-fire presentations and focused on how they think brands, agencies, technology companies and other players need to evolve in order to flourish in 2016 and beyond.

A special thank you to the event co-host:

SoDA Member Dinner

SoDA member companies in attendance for SXSW came together for our annual complimentary Member Dinner inside Austin’s largest tiki hut! When the margaritas and dinner concluded, members took a boat cruise across Lake Austin for more fun at the SoDA House on the river.

A special thank you our event partners:

SoDA Happy Hour

SoDA, along with our co-hosts, Unanet, Perficient Digital, MediaMonks, and DDA (Dutch Digital Agencies), once again took over the Dogwood Austin’s outside patio to meet with fellow Members and other digital marketing movers and shakers from around the globe for an afternoon of networking, drinks and fun.

To view pictures from the Member Dinner and Happy Hour events, click here.