Aaren Initiative bags Wills Sports account

Aaren Initiative, a joint venture between Media Initiative and Aaren Advertising has bagged the outdoor media advertising account of Wills Sports, the apparel division of ITC.

As part of its expansion programme, the joint venture is planning to expand its operations to 140 cities across the nation by December 31 this year. At present, the company offers its services in 43 cities. Aaren Initiative plans to recruit people to handle our new business. Currently, they have over 150 employees on their rolls and plan to extend this number to 1,000 within a year.