Kellogg & Eruditus

Global Marketing Leadership Program

Step up to be an exceptional marketing leader

Kellogg's Executive Education team in collaboration with Eruditus Executive Education, designed the Global Marketing Leadership Program to enable executives in emerging economies to advance to senior marketing responsibilities. The result is a professional structure with unparalleled program content that synthesizes experiential and action learning with research-based insights and leadership coaching. Personalized assessments, small group workshops and meaningful networking with seasoned peers are integrated into Kellogg's supportive learning environment.

The Global Marketing Leadership Program offers successful marketing professionals a unique opportunity to hone the skills and insights needed to make a greater impact in today's complex global economy. The participants will learn from a cutting-edge curriculum with expert faculty who are world-class thought leaders, groundbreaking researchers and award-winning practitioners. In addition, the participants will develop a mind-set needed to thrive in today's fast paced business landscape and propel their careers forward.

The Global Marketing Leadership Program embraces and addresses the total marketing professional. Whatever your business or career goal, Kellogg Executive Education's approach will teach you to visualize it and advance it.

Personal Consultation

Prospective participants with questions about the program are encouraged to contact our program partner, Eruditus Executive Education, for further information.

Who Should Attend

Participants might come from large or medium sized firms in emerging economies, with a focus on marketing transformation and corporate innovation within existing industries. The Global Marketing Leadership Program will help talented leaders prepare to take on larger marketing transformation roles. All the key elements of the GMLP experience – the faculty, the content, peer interactions and application exercises etc. are designed specifically for participants with:

A minimum of 10+ years of work experience

International exposure is preferred

Confident fluency in written and spoken English

Key Benefits

Develop skills to transition to the Global Marketing Leadership Program and lead marketing transformation in your organization

Deepen your understanding of customer and market insights to lead your organization to growth

Enhance skills to transition to a marketing leadership role and lead marketing transformation in your organization

Lead your organization in implementing disruptive marketing and digital business models

Learn from world class Kellogg Faculty who are thought leaders in their fields

Become eligible for Kellogg School of Management Executive Education alumni benefits and membership in the global Kellogg alumni network

Program Highlights

Group Projects

During the first in-person week at the Allen Center on the Northwestern campus, we will be forming project teams. These teams will focus on a business issue that is important and that allows the participants to leverage what they are learning in the program. While time while be devoted to group project activities during the program, there is an expectation that the majority of the work will occur in between the sessions. In that spirit, we will have a check-in conference with a member of the Kellogg faculty in between each in-person session. And at the final in-person session, participants will have the opportunity to present their analysis and solutions to their fellow program participants as well as a panel made up of Kellogg faculty and experienced business leaders.

Webinars

In between each of the in-person sessions, we will schedule a webinar featuring leading thought leaders from Kellogg. These sessions are intended to supplement the in-person sessions and will be focused on areas of particular interest to the program, participants.

SPARK Sessions

SPARK is an opportunity to welcome new faculty and explore new Executive Education content with our participants who are in attendance at the Allen Center. SPARK classes are offered Tuesday evenings from 7:30 - 9:00 p.m. and are an opt-in enrichment experience for participants, faculty, and staff.

Guest Speakers

During the program, we will have several current and retired Chief Marketing Officers from major global companies talk about their experience as CMO, as well as their perspective on what is required to lead a successful marketing organization.

PLEASE NOTE: Program materials, as well as accommodations for both sessions held in Evanston, IL, are included in the program fee. Travel costs & accommodations for the Singapore session are not included.