Lindy West

So, sure, we've all been having a good chuckle over the hilarious Amazon.com reviews for Bic's fucking stupid "Bic for Her" line of pens. (I mean, women can use men's pens but all that comes out is pesky math and science. And what are we going to do with that!?) But it turns out that the nefarious pen industry's sexism runs much, much deeper than some stupid pink tampon-packaging.

We've discussed the ridiculousness of Bic for Her — the pen specially marketed towards women,…
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Business Insider did a little business math and concluded that "Bic for Her" pens cost as much as 70% more than non-gendered pens, even though the two are functionally identical (the only difference being that the lady-pens are pink, because of vagina).

Which totally makes sense, since women make 70% more money than men!!! Oh...wait.

In case that didn't sink in, a "Bic for Her" retractable ball (HEH) pen costs $2.81 per pen. But an ordinary Bic retractable ball (HEEEEEH!) pen is only $.84 PER PEN. So not only do women have to weather that sinking feeling of being treated like drooling simpletons who are dazzled by shiny objects, just to use a fucking pen—we also have to pay an extra $2 for the privilege. Because a man with a pen is just a man with a pen, but a woman with a pen is a Vaudevillian sideshow act waiting to be suckered into buying expensive garbage? Thanks a lot, dicks. PILOT 4 LIFE.