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New Lincoln Simplibus Guides are available now from Tentercroft Street Bus Station and at stagecoachbus.com

Simplibus was also introduced by Michelle and her team in Grimsby

Managing director of Stagecoach East Midlands Michelle Hargreaves said: “This is a huge £3 million investment by Stagecoach in brand new buses for our Simplibus services for Lincoln.

"With buses running up to every 10, 15 and 20 minutes along the busiest routes and great value fares including unlimited bus travel from just £1.45 per day with our online Megarider Xtra there’s never been a better time to try travelling by bus in Lincoln.”

On the morning of Monday, January 29, Stagecoach will be offering free breakfasts to their commuter customers in the Transport Hub to celebrate the launch of the Simplibus services.

There will also be free morning coffee and cake for Stagecoach customers travelling after peak time.