LEGO for the professional market: The Architecture Studio set

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The building-block company debuts its Architecture Studio set of white and clear pieces aimed at professionals who design buildings.

The new set has 1,200 pieces comprising 76 building elements that can be combined as the design mind dictates.

An urban planner who set up Architecture Studio in the company's London store, Finn Williams, says: "Architecture Studio takes Lego fans back to the basic building bricks that have inspired generations of aspiring architects, including me."

Dive Insight:

The set has an adult price tag, too: £149.99 in England, about $251.85 USD.