The color is specified by the United States Navy for use in insignia and trim on vessels named for Theodore Roosevelt.[citation needed] "AliceBlue" is also one of the original 1987 X11 color names which became the basis for color description in web authoring. The name "Alice Blue" was trademarked in 2001 by a costume company called "Alice Blue Fancy Dress & Costume" in the U.K. but the livery color chosen by them was not the correct Alice Blue shade, but instead a rich royal blue.[citation needed]

Ice floes exhibiting Alice blue coloration in sunlight

This particular shade of blue is also referred as white-blue (or blue-white) and ice/icy blue, due to its very pale coloration which includes a hint of green— as does actual ice.