Why Talking to the Public Matters

By Nora Carr

Even though public education is a $536 billion industry in the United States, most school boards still fail to invest adequately in school communications.

While some may fear alienating taxpayers and teachers, others feel caught between dwindling funds and competing demands. A few simply don’t think communicating with employees, parents, and the public is all that important or even necessary.

Given today’s pressure-cooker demands on public schools, spending more on communications pays important dividends.