More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day worldwide, new talent is constantly emerging. This is true for India as well, just last year, we saw over 500 creators get over 100k subscribers. That’s at least 1 channel crossing this threshold every day. We want to celebrate these up-and-coming creators and help them build a bigger audience.

Starting today, we’ll highlight creators who are “On The Rise” in a new section of our Trending Tab in India. Each week, a different creator will be highlighted and featured for a full day on Trending with the following badge: Creator on the Rise.

Any Indian creator with over 1,000 subscribers is eligible to be featured. “On The Rise” creators will be highlighted based on a bunch of factors including but not limited to viewcount, watchtime, and subscriber growth and will roll out to more languages in future. Our team is also involved in the process to help select which eligible creators will be featured.

One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.