The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.
AR content is accessed by scanning Shazam Codes..
While Shazam has previously integrated image recognition into its apps, where users could scan images such as movie posters, album art, and magazine covers to receive additional media, this latest step leverages Zappar’s code scanning technology… more