Ashish Bhasin quits Lintas, to join Aegis Media

Sonali Krishna, ET BureauJun 12, 2008, 12.00am IST

MUMBAI: Yet another resignation from the Lintas stable. The two-decade-old hand Ashish Bhasin, who was recently elevated to executive vice-president of Lowe Worldwide and Asia regional director for integrated marketing, has decided to move on. Mr Bhasin is moving to Aegis Media as chairman India and CEO South-East Asia.

"Lintas has been like a second home to me for the past two decades and I have thoroughly enjoyed my tenure. It will have a very special place in my heart. The Lintas group is an outstanding enterprise and I am leaving an organisation well-equipped for the future. I look forward to my new assignment with great excitement," said Mr Bhasin.

In his new role, Mr Bhasin will be responsible for all the entire Aegis Media Group which includes Carat, Isobar, Posterscope and Vizeum across South East and South Asia. The mandate is also to evaluate which Aegis brands to bring into India. That apart, Mr Bhasin will also look at Aegis' entry into Sri Lanka, Bangladesh and Pakistan.

Commenting on Mr Bhasin's departure, Steve Gatfield, CEO, Lowe Worldwide, said, "Ashish Bhasin has been an important part of the Lintas India success story and although we are sorry to see him go, we wish Ashish every success for his future pursuits. He has greatly contributed to the success of the Lintas Group and has played a vital role in building and strengthening Lowe's presence across Asia."

During his tenure with Lintas, Mr Bhasin has served across various capacities, the most recent position being director–integrated marketing action group (IMAG), Lintas India, where he was overseeing Lintas' specialised units such as Linterland, Lintas Personal, LINOpinion, Advent, Lintertainment, Lintas Healthcare, dCell and Aaren Initiative Outdoor Advertising.

He has also represented Lintas India on the Asia Pacific activation board and held additional charge as president, SSC&B Lintas, a Interpublic group advertising agency in India until 2007.