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Everlane’s E-Tail Sale Lets Customers Pay What They Want

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Our Products, Your Price, 72 Hours, Everlane

In a bid to clear overstocked warehouses, San Francisco-based ethical fashion e-tailer Everlane has launched a beta-phase initiative dubbed ‘Our Products. Your Price. 72 Hours’. The democratic sale concept – similar to honesty bars where payment is left to the discretion of the guests – lets customers decide the price for a curated range of premium basic items (anything above the manufacturers’ costs).

Over three days (December 16-18), the brand will host a selection of its favourite items on a separate section of its e-commerce website. This is only accessible via desktop browsing and a link embedded in an email sent to existing shoppers who’d opted in to receive news updates. After confirming the price, the items are shipped to the consumer as usual.

The concept tallies with Everlane’s ethical, consumer-centric philosophy, which it refers to as ‘radical transparency’: it lists the material, labour and transport costs of every garment on its site, and discloses their costs versus the standard retail mark-up.