A conversation on marketing, communications and brand relationships with a little culture, music and random riffs thrown in for good measure.

Thursday, January 19, 2006

Go the extra inch

Hell of a concept from a smart man. "Going the extra inch." Olivier Blanchard nails it in his post on consumer experience. Read it. Do something with it. Tell your clients/friends/children about it. We all - from clients to communicators - spend way too much time on the longview, the mileage that comes with "going the extra mile" instead of finding ways to go the extra inch. Fix the now. Change the immediate experience. Ensure the blink factor is positive.

I'm honored to be one of his links. He's a new member of the Corante Network. Congrats, keep up the inspiration.