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Gurgaon e-waste likely to grow 300% by 2020

indiatimes | Posted By : |7 years ago |16 Views

Wall E, the animated feature proved a step ahead of its time predicting the Earth dressed in nothing but e-waste. In Gurgaon, the situation is similar where the production of e-waste is likely to increase by over 300% by 2020. However, some of the companies based in the city envisage a lucrative business potential in e-waste management and are picking up on the cause.

Speaking on the new-found business potential, Nokia's director, corporate communications, Poonam Kaul said, "We have tied-up with international recyclers. Nokia works only with approved recyclers who meet our strict requirements and are authorised, safe recyclers."

Nokia jumped into e-waste management programme in the year 2009 by launching the campaign over recycling awareness in some of the cities in India, including Gurgaon. "The initiative aims at creating awareness among employees of partnering offices to recycle their dead phones, regardless of the brand," Ms Kaul explains.

To make its initiative more effective Nokia also launched a Corporate Engagement Programme in various offices-ICICI, HCL, Convergys , TCS, HDFC, Accenture and in other reputed companies of the region. "There are over 10 permanent recycling points of Nokia in the city. In addition, Nokia also sets temporary collection points in corporate offices, markets and schools during the campaigns," said Ms Kaul.

According to a senior executive of Nokia who spoke to FT on condition of anonymi

ty, the city appreciated the idea behind the pilot campaign launched by Nokia in January 2009. While the campaign was successful in disseminating the awareness among the young working class, it failed to produce a desired result. There has hardly been an increase in share of numbers of phones at Nokia recycling points. There is still resistance among people in dropping the phone for recycling.