Marchon Eyewear Announces Licensing Agreement with Etro

October 08, 2014

Marchon Eyewear is pleased to announce the launch of the new ETRO EYEWEAR collection, beginning in September 2015.

Etro and Marchon signed an exclusive licensing agreement to design, manufacture and distribute the sun and ophthalmic collections ETRO EYEWEAR. The partnership aims to further increase the already significant position of Etro in the accessories world.

"It's a significant debut that represents for us a new challenge, and that gives us new energy. It comes from the need of completeness: The creation of an eyewear line is a further step in our creative and stylistic path, which contributes to the strengthening of our brand identity and heritage," stated Jacopo Etro, Creative Director of the Etro Accessories collections.

Claudio Gottardi, Marchon Eyewear President and CEO, commented: "The global licensing agreement with Etro represents Marchon’s strategic goals to expand our portfolio with compelling European luxury brands. The team at our Italian Design and Product Development Center will work in collaboration with Etro’s designers to interpret and translate the strong identity of the fashion house, including the iconic paisley motif, in order to conceive sophisticated eyewear collections featuring the high quality of ‘Made in Italy’ manufacturing.”

The ETRO EYEWEAR collection, 100% Made in Italy as every Etro collection, will be available starting September 2015 in Etro boutiques, renowned department stores, and select optical and specialty stores worldwide.

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For 40 years, Etro has been a synonym for Made in Italy and a style, also a lifestyle, where quality and elegance bow not only to aesthetics. An exquisite and refined universe born from the innate passion for travel and history, which today have become the leitmotif of each line crafted by the brand. Paisley was the distinguishing feature of the first collection and was to become the production masterpiece, but also the brand’s mark of recognition. The women’s and men’s prêt-à-porter collections were immediately distinguished by their stylistic inventiveness and research, both in the materials and the workings. The artful use of prints and colours combined with extraordinary craftsmanship, attention to detail and modern cuts have enabled the Etro label to enjoy ongoing growth. Over the years, Etro has become a hub of creativity and innovation, although it still keeps close ties with a tradition that is strongly recombined. Etro calls this the “New Tradition”, a key concept and significant brand value of the group.

ILLUSTRATION BY IVO BISIGNANO
Ivo Bisignano is a creative, a fashion-artist and fashion archaeologist who uses different mediums, combining nostalgic inspiration with pure projection, visual and productive. Among his latest works: illustrations for Prada Minimal Baroque, the Poupettes for Fratelli Rossetti (Salone del Mobile 2011), the special project Catwalk for Knife, Fork & Spoon with the text by Mariuccia Casadio from Vogue Italia (Salone del Mobile 2012) and The Animal Portraits for Missoni (Saint Petersburg – July 2012). He won the special animation prize at ASVOFF IV edition, with the short animated film, Exercise in Sartorial Depravation.