Going Beyond the Brand

The Hedgehog Worx exists to give creative hope to businesses by using my artistic talents to create a foundation brand and build elements that will increase the value of their business as well as create a trust their client’s will depend on.

One of the greatest books I read when I was in the early stages of being my own business was Good to Great by Jim Collins. One specific business strategy that he profiled caught my attention, The Hedgehog Concept. Though it is not its namesake, I believe it has helped build the foundation for The Hedgehog Worx.

Suppose you were able to construct a work life that meets the following three tests. First, you are doing work for which you have a genetic or God-given talent, and perhaps you could become one of the best in the world in applying that talent. (“I feel that I was just born to be doing this.“) Second, you are well paid for what you do. (“I get paid to do this? Am I dreaming?“) Third, you are doing work you are passionate about and absolutely love to do, enjoying the actual process for its own sake. (“I look forward to getting up and throwing myself into my daily work, and I really believe in what I’m doing.”) If you could drive toward the intersection of these three circles and translate that intersection into a simple, crystalline concept that guides your life choices, then you’ve got a Hedgehog Concept for yourself.

A Hedgehog Concept is not a goal to be the best, a strategy to be to be the best, an intention to be the best, a plan to be the best. It is an understanding of what you can be the best at. The distinction is absolutely crucial.
-Jim Collins