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This is the most comprehensive research report published to date into the UK and European e-learning market, encompassing market size, growth projections and technology trends.

This report provides accuracy, insight and analysis into this ill-defined and misunderstood market, including:

- Market size and market growth projections for 20 European countries- An in depth review of the UK market- A short synopsis of each European countries e-learning market and growth potential- A synopsis of 40 interviews with leading e-learning companies, including Skillsoft, Kaplan, Kineo, LINE and learndirect- A taxonomy and definition of what is meant by e-learning- A listing of key players in the e-learning and learning technologies market- Future technology trends in e-learning

Learning Light are one of the few organisations in Europe who publishes such research on a regular basis, their previous reports (2007 and 2009) were each downloaded by over 600 organisations and individuals.

The 2010-11 report is the most comprehensive piece of research into giving value, definition and direction to this dynamic market and for the first time gives value
to the European market.

The qualitative research was conducted over 3 months by detailed semi-structured interviews with key figures in the industry.

The market forecasting is based on a sophisticated approach that inputs a wide variety of data sets (including OECD and CEDEFOP data) to build a model of each individual countries training market by industry sector, understand and measure its propensity to train and propensity to use e-learning and learning technologies to deliver this training.

The research has been used widely by Governments to inform economic policy, Universities and education establishments, Journalists, Investors evaluating new opportunities and other research organisations.

Learning Light's research is very important to e-learning companies seeking to identify new market opportunities or new trends, training companies seeking to understand the threat and opportunity e-learning brings, and companies seeking to understand the benefits e-learning can bring to their organisation.

List of tables and illustrations:

List of companies Interviewede-learning componentse-learning, e-publishing and learning toolsHow e-learning is flowering – a new taxonomyFrom automation to innovation in the workplaceLarge companies active in the UK market place with e-learning as a non- core activityCompanies active in the UK and Irish Republic wholly or primarily engaged in e-learningList of Top 20 learning portal vendorsTable – European market size by country, and growth projectedAppendix A – survey question setsAppendix B – How have they faired since 2009Appendix C – Technology horizon scanning – interview responsesAppendix D- Future trends - interview responsesAppendix E – listing of e-learning management systems (LMS)
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Contentsi Foreword by Creativesheffieldii About Learning Lightiii Acknowledgements and thanks

1 Introduction

2 Executive summary

3 What constitutes ‘e-learning' in the context of this survey?3.1 e-learning - definitions3.1.1 e-learning components3.1.2 e-learning, e-publishing and learning tools3.2 How e-learning is flowering

4 Players in the UK e-learning market4.1 UK's e-learning players4.1.1 Note on UK and European e-learning companiesTable 1 Large companies active in UK with e-learning as a non-core business activity – updated August 2Table 2 Companies active in the UK or Irish Republic wholly, or primarily, engaged in e-learning4.1.2 General news4.1.3 Consolidations, mergers & outsourcing

5 The survey interviews5.1 Market trends5.1.1 Growth trends5.1.2 The ups, downs and uncertainties - turbulence forecast5.1.3 The corporate training market5.1.4 Less is more and more is less5.1.5 Timing, alignment and communication5.1.6 The role of HR and L&D5.1.7 Purchasing trends5.1.8 The role of the training industry5.1.9 Government intervention and the SME market5.1.10 Insourcing – rapid development tools5.1.11 The government and public sector market5.2 Technology trends – horizon scanning5.2.1 General findings5.2.2 Our respondents' views5.3 Future industry trends5.4 The learner experience5.4.1 Accenture SCA5.4.2 HSELanD5.4.3 Kaplan UK

6 The size of the UK market6.1 A forecasting model6.1.1 Background to the forecast6.1.2 Adoption levels6.1.3 Percentage of training budgets6.1.4 Forecast track record6.1.5 The baseline for our 2010 forecast6.1.6 Allowance for the public sector reduction in spending6.1.7 Valuing the public sector6.1.8 Forecasts for 26.1.9 Can we be confident in this forecast of continued growth?6.2 The platform market6.2.1 The letter game - an industry overflowing with acronyms6.2.2 Trends in learning platforms6.2.3 Learning portals6.3 Sizing the European e-learning market.6.3.1 Interpreting the learning and development market6.3.2 Attitudes and obstacles6.3.3 The role of public sector procurement across Europe6.3.4 The investment in education6.3.5 Kompass business to business market size tool6.3.6 European information society resource to measure ICT usage, broadbandpenetration and e-commerce usage to give weighting to likely usage levels6.3.7 European market size by countryAustriaBelgiumCzech RepublicDenmarkFinlandFranceGermanyGreeceHungaryIrelandItalyLuxemburgNetherlandsNorwayPolandPortugalSlovakiaSpainSwedenUnited Kingdom6.4 The USA market6.5 Europe middle east (north) Africa (EMEA) e-learning trends

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The Learning Light report on the e-learning market for 2010 is a much enhanced document from our previous 2007 and 2009 versions.

In our 2010/11 report we continue to follow the key trends in the UK e-learning industry, but have widened our research base, interviewing over 40 of the UK's leading e-learning companies. In addition we have spoken to a number of other organizations and individuals across Europe and North America.We have continued to provide forecasts of what we believe the UK market to be worth in financial terms, and we offer our views on the likely level of growth of the industry.

In addition we have extended our financial model to encompass 19 European countries where we offer a market size estimate and projected growth figure, as well as a short commentary and evaluation of each country's e-learning market.Our series of semi structured interviews with more than 40 companies was conducted over a 3 month period in 2010.The response from our interviewees presents a mixed picture; while few fail to see the potential for growth in the corporate training market for e-learning, many also feel that the present economic downturn and the large reductions in Government expenditure in the UK will dampen demand.

Our financial modelling reflects this message. We see the UK market growing at no more that 4.76% on 2009 and, on our most optimistic projection, being worth £472 million.

The UK remains the largest European market for e-learning, but not the fastest growing. Our analysis of the market indicates that France will enjoy considerable growth, as will Germany (from a low base) along with strong performances from the Scandinavian countries. We also predict strong growth in Poland, Czech Republic, Slovakia and Hungary driven by Government and EU funded projects.

In terms of technology trends we see considerable innovation and potential disruption to business models driven by open source technologies, mobile and smart devices, e-books, CLOUD and Software as a Service (SaaS),along with the new style and demand of learners living almost all of their lives on-line.

We retain our fundamental belief that this industry is evolving and will continue to do so, its appetite undiminished in its wish to use and exploit new technologies, devices and approaches to deliver effective learning.

We do however remain perplexed given the widespread acknowledgement that e-learning is now both effective and engaging why we are not seeing a greater drive toward the adoption of e-learning by corporate leadership?