Press Release

Today, Millions More Customers Across the Globe Can Access Amazon’s
On-Demand Streaming Service and Enjoy a Catalog of More Than 40 MillionSongs, Thousands of Playlists and Personalized Stations with
Groundbreaking Voice Controls for Music Powered by Alexa on Echo Devices

SEATTLE--(BUSINESS WIRE)--Dec. 8, 2017--
(NASDAQ: AMZN)— Amazon Music Unlimited, Amazon’s full-catalog
streaming service, today announces its expansion into 28 additional
countries, offering a catalog of more than 40 million songs and
thousands of playlists and personalized stations, hand-curated by Amazon
Music experts, to millions more listeners around the globe. New
customers in these countries can now begin unlimited, ad-free streaming
of new releases from chart-topping artists including J Balvin, Katy
Perry, Luis Fonsi, Post Malone and many more on Amazon Music Unlimited
today within the Amazon Music app for iOS, Android, Mac, PC, Fire TV and
on any Web browser at www.amazonmusic.com.
Also today, Amazon Echo will begin to ship to these new countries,
enabling customers who purchase devices at www.amazon.com/echo,
the ability to experience Amazon Music Unlimited with the power and
simplicity of natural voice controls in English, powered by Alexa,
Amazon’s cloud-based voice service.

“Music is such an incredible global connector, and with Amazon Music
Unlimited we’ve been able to give listeners access to an extensive
catalog with the added experience of using their own voice to hear music
in so many ways with Alexa,” stated Steve Boom, VP of Amazon Music.
“Today’s announcement signifies an important moment for Amazon Music
Unlimited and our international customers as we continue to offer more
music fans all over the world a completely new way to hear
expertly-curated playlists and songs from their favorite artists.”

Explore Voice-Forward Music ListeningSince first
launching in the US in October of 2016, Amazon Music Unlimited has
expanded to the UK, Germany, Austria, Japan and more, transforming music
streaming with the ability to just ask Alexa to play music by voice and
creating the most natural listening environment for millions of
subscribers. Now, customers in 28 more countries can ask for music from
today’s most popular and trending artists in a variety of ways. Looking
for a specific song? Just ask, “Alexa, play ‘Sorry Not Sorry’ by Demi
Lovato.” Want to hear your favorite artist? Ask, “Alexa, play Miguel.”
Subscribers can also ask for genres like, “Alexa, play rock music” or
for specific playlists and stations, “Alexa, play a ‘Classic Rock’
station”, and “Alexa, play the ‘Brand New Music’ playlist by Amazon
Music.” For those who want to be surprised, simply ask, “Alexa, play
music” and Alexa will return a personalized station based on each
customer’s unique listening habits and available for endless playback.

Today’s Top Music Curated for YouIn addition to
streaming weekly new releases, subscribers can also enjoy unlimited,
ad-free streaming of thousands of personalized stations and playlists
designed for a wide range of artists, genres, moods, occasions and
activities. Amazon Music playlists including “The Twenty” and
“Introducing” are custom-tailored for new territories by Amazon Music
experts. “The Twenty”, an Amazon Music Unlimited playlist, features a
constantly-updated list of 20 of the hottest songs around the world.
Customers can choose from content hand-curated by Amazon Music experts,
build their own playlists, or find new favorites through Amazon’s
personalized recommendations either on the Amazon Music app or Web
Player.

All Your Favorite Music, Wherever You GoThe Amazon
Music app brings new music to the forefront for customers to discover
the most popular songs and albums of the moment. Explore “Home,”
highlighting the latest releases, chart-topping hits by trending artists
selected by Amazon Music curators; “Recommended,” featuring tailored
music suggestions built from Amazon’s recommendations technology; and
“My Music,” where customers can find their own playlists and all music
downloaded for offline playback on mobile devices anywhere they go, even
without an internet connection. The app’s display interface is available
in multiple language options: English (US), English (UK), French,
German, Spanish, Italian and Japanese. Beginning today, stream from the
Amazon Music app with no interruption from ads or limits on skips via
iOS, Android, Web, Fire TV, PC and Mac where available.

Countries & PriceAt launch, Amazon Music
Unlimited is now available at three plan options with prices varying per
country; the exclusive Echo Plan, the lowest-priced plan option of any
full-catalog streaming service, to listen on a single Echo Dot, Echo or
Echo Plus with full access to Amazon Music Unlimited; the Individual
plan to stream on one of up to 10 devices at a time; and the Family
plan, where up to six members of a household can share a subscription.
English, German, French, Italian, Spanish, or Japanese display languages
will be available on the Amazon Music Web Player and App for iOS and
Android. To begin listening to Amazon Music Unlimited today, download
the Amazon Music app in Android and iOS app stores, or visit www.amazonmusic.com
to see your country’s pricing options and learn more.

Additional countries Include:

• Belgium

• Iceland

• Bolivia

• Latvia

• Bulgaria

• Liechtenstein

• Chile

• Lithuania

• Colombia

• Luxembourg

• Costa Rica

• Malta

• Cyprus

• Netherlands

• Czech Republic

• Panama

• Ecuador

• Peru

• El Salvador

• Poland

• Estonia

• Portugal

• Finland

• Slovakia

• Greece

• Sweden

• Hungary

• Uruguay

About Amazon Music UnlimitedAmazon Music Unlimited provides
access to tens of millions of songs by chart-topping artists, thousands
of hand-curated playlists and personalized stations, as well as
innovative natural voice controls powered by Alexa in more than 30
countries. The full catalog, on-demand streaming service is available
through Amazon Music app on iPads, iPhones, Android devices, laptops or
online at www.amazonmusic.com.

About AmazonAmazon is guided by four principles: customer
obsession rather than competitor focus, passion for invention,
commitment to operational excellence, and long-term thinking. Customer
reviews, 1-Click shopping, personalized recommendations, Prime,
Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit www.amazon.com/about and
follow @AmazonNews.