Select Regions

Shaun Prescott

May 03, 2013

Page 1 of 10

In the face of false advertising claims, both Gearbox and SEGA are keeping their cool. Following
news earlier this week
that a Californian law firm will file a class action lawsuit claiming the companies falsely advertised Aliens: Colonial Marines, both have written off the claims as without merit. In statements provided to
Kotaku
, both companies shrug the claims off, with varying degrees of flippancy.

"SEGA cannot comment on specifics of ongoing litigation, but we are confident that the lawsuit is without merit and we will defend it vigorously," a SEGA spokesperson said. Meanwhile, Gearbox worded their response more severely. "Attempting to wring a class action lawsuit out of a demonstration is beyond meritless. We continue to support the game, and will defend the rights of entertainers to share their works-in-progress without fear of frivolous litigation."

As reported
, the suit is claiming damages for those who purchased the game both on its release date and as a pre-order, on the grounds that those consumers were mislead by early demo footage. SEGA even acknowledged early last month that the early trailers "did not accurately reflect the final content of the game," and that they will mark early footage as works-in-progress going forward.

Community:

Magazine:

PC Gamer is the global authority on PC games. For more than 20 years we have delivered unrivalled coverage, in print and online, of every aspect of PC gaming. Our team of experts brings you trusted reviews, component testing, strange new mods, under-the-radar indie projects and breaking news around-the-clock. From all over the world we report on the stuff that you’ll find most interesting, and gives your PC gaming experience the biggest boost.