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Chocolate
Day
is
July
7
according
to
some
calendars,
and
what
better
excuse
to
treat
yourself
to
a
box
of
sweet
deliciousness?
No
need
to
head
to
the
store,
though—you
can
order
your
favorites
from
wherever
you’re
reading
this
blog.
Online
shopping
might
have
gotten
off
the
ground
with
people
... [ + Read more ]

“If
you
sell
pens,
don’t
try
to
own
the
online
conversation
around
pens
–
own
the
conversation
around
writing.”
That
bit
of
wisdom
was
one
of
many
shared
by
Don
Roedner,
Director
of
Marketing
at
Pluck,
at
Smarter
Commerce
Global
Summit.
The
event
ended
over
a
week
ago
but
the
lessons
... [ + Read more ]

KLM:
Surfing
the
social
media
tidal
wave
Now
a
major
international
company
taking
their
online
reputation
and
social
customer
service seriously
during
a
major
services
outage
isn’t
new,
but
to
specifically
offer
operational
help
(like
booking
or
check
in)
through
a
Facebook
or
Twitter
account
is
not
something
you
see
often.
The
... [ + Read more ]

Think
like
a
customer
to
boost
confidence
and
trust
in
your
social
brands
Wendy
Holmes,
IBM
ITSO
Social
Business
Manager
Why
engage
with
a
brand
on
Twitter
or
Facebook?
When
I
think
about
following
a
brand,
it’s
because
I’m
already
a
customer
or
considering
becoming
a
customer.
I
have
an
affinity
for
... [ + Read more ]

After
spending
three
days
at
the
enormous
Jacob
Javits
Center
in
NYC
attending
NRF’s
2015
Annual
Convention,
there’s
one
thing
I
can
say
for
certain:
My
feet
hurt!
After
walking
through
the
maze
of
exhibitors
(from
the
latest
in
RFID
development
to
the
world’s
smartest
checkout
scanner)
and
sitting
in
back-to-back-to-back
... [ + Read more ]