Transforming a food truck to an artisinal dining experience

Kung Fu Tacos came to Plinth to help transition their brand from a popular food truck to the artisanal dining destination in Daly City.

We started by distilling the Kung Fu Tacos brand down to ts most essential elements, their creative remixing of Asian and Latin flavors and of course their FOOD. We built a new design language and messaging campaign which would effectively communicate their brand to the suburban customer base.