Tamashi

Seeking to bring a touch of whimsy into the mundanity that can be the daily rote of life, Kaoru Matsushita, Brooke Irish, and I set out to establish a school of playful thought.

Tamashi is a school of thought, encouraging “detours” to explore the spirit of creativity & play.

Identity

魂— Soul (Japanese)

თამაში— Play (Georgian)

After collectively brainstorming for many days, trying in vain to find a name
for our project, we found it by looking to our heritage. Tamashi has
significance due its meaning in Japanese and Georgian, two of our
nationalities, and allowed us to give to it a new meaning in English—the soul
of play.

From there we set to establishing a branding identity that conveyed these
feelings—of celebration, whimsy, and play—and created a modular design
aesthetic that could be used across a range of mediums.

School of Detours

Tamashi school is a collection of detours and discoveries, where we learn by getting lost in the seemingly familiar. Detours take you outside of your usual route. They can be…

spontaneous or planned

shortcuts or scenic routes

self-imposed or accidental

found or sought after

The school is where we Tamashi students, new and old, come together. Learning
is more expansive when done with others since we can take each other on
detours and share our discoveries. There we are all students, teachers,
facilitators and explorers.

Detours can take you somewhere or get you completely lost.

Altogether Incomplete is an activity book comprised of quotes, prompts, and visual stimulants which emerged over the course of the project.

Tamashi.us

Along with physical gatherings, we also connect online.
We built tamashi.us so that we could share detours and
discoveries with fellow students around the world. There you can see
documentation and responses from various gatherings and detours.