Thursday, November 15, 2018

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all video consumption on a TV. “Video’s Critical Path: Success at Web Speed,” sponsored by MediaKind, documents the overall decline of pay-TV subscribers in North America and the shift to OTT video services, which consumers are embracing in large numbers.

“While OTT SVOD has significantly changed viewing patterns among consumers, live video is far from dead. We still see massive spikes in viewership for live events. However, an increasing amount of live viewership is on connected devices,” said Brett Sappington, Senior Director of Research, Parks Associates. “Change does not come easily, but the scale of disruption in the video industry requires traditional pay-TV providers to address their business and service strategies in a new way. New strategies include delivering video to mobile phones and transitioning live video to online sources.”

”Video’s Critical Path: Success at Web Speed” notes that by 2022, there will be only 103 million pay-TV subscribers in North America, while Eastern Europe will have 99 million and Western Europe will have nearly 130 million. This whitepaper provides insights into what operators must do to recapture their position as primary providers of video services. It also addresses the impact of OTT video services on operators’ video businesses as well as how traditional pay-TV providers are addressing the new environment.

Additional Parks Associates data finds:

The overall rate of OTT video service cancellation is steady at 18%.

More than 85% of U.S. millennials subscribe to at least one OTT video service.

By 2022, more than 265 million households worldwide will have more than 400 million OTT video service subscriptions.

Parks Associates will host its inaugural event Future of Video: OTT, Pay TV, and Digital Media on December 10-12, 2018, at Marina Del Rey, Calif. The conference features special Research Sponsor MediaKind in addition to sponsors TiVo, Swrve, Massive, and Premion. Industry leaders will share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations.For more information, visit www.fov2018.com.

Parks Associates’ inaugural entertainment event Future of Video: OTT, Pay TV, and Digital Media features new consumer research and insights on the changing video and digital media markets. For over twenty years, Parks Associates has been studying the connected CE and video industries, tracking the rise of OTT services, growth rates for broadband video services, device ownership, and consumer perceptions and adoption of new video services.

The inaugural Future of Video takes place December 10-12 at the Marina del Rey Marriott in Marina del Rey, California. For more information, visit www.futureofvideo.us.