Vodafone revolutionises the cinema experience

December 10, 2013

Vodafone is the first brand in Portugal to lend its name to a cinema screen. The screen is located in the @ Cinema in the Saldanha Residence, Lisbon, and is the first in the country equipped with the innovative Dolby Atmos system – a technology which is synonymous with 3D sound as it enhances the full sensory experience of cinema by introducing the fourth dimension to the screening of films.

Equipped with the latest digital cinema technology and with the aim of giving cinemagoers a new cinema experience, the Sala Vodafone anticipates future standards for cinemas everywhere by combining the latest generation screenings in 3D 4K HFR with Dolby Atmos.

The large number of speakers linked to dedicated sound processors makes it possible to reconstruct the sound and locate it in the room, virtually distributing the sound sources according to the content of the film. The reproduction of special sound effects, which is particularly associated with 3D projection, introduces a fourth dimension to the viewing of a Dolby Atmos film.

The Sala Vodafone will give cinemagoers a stunning and unprecedented experience with a degree of immersion never before experienced in cinema. It also introduces a new cinema concept combining a cosmopolitan and contemporary ambience with the best sound and image technology in Portugal for the same price every day of the week – 4 euros.

The Sala Vodafone opens to the public on Thursday 12 December with the world premiere of the film ‘The Hobbit: The Desolation of Smaug’. The Sala Vodafone at the @ Cinema will be the only one in Portugal to show the film as Peter Jackson envisioned it, with a sound and picture experience that corresponds exactly to what the director wished to convey.

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