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Sine Qua Non: the essential ingredient

The launches have taken place, the cars have been revealed and now the 2019 F1 contenders have hit the track for the first time in Barcelona. From discussions around new liveries, to microscopic analysis of every aerodynamic feature, F1 fans around the world are rejoicing at the opportunity to get stuck into some juicy gossip […]

Earlier this week, our resident supporter of women in motorsport, Carrie Mathieson, attended a Dare to Be Different event on behalf of one of our clients. Here she shares her thoughts on why a successful PR campaign should be more than a box-ticking exercise. In an era of fake news, viral mistruths and GDPR, consumers […]

Last year, we asked the question ‘F1 2017: Where have all the sponsors gone?’. It was suggested that due to the growing difference between the F1 teams’ valuations of car positions and the actual true media value of these locations, many cars were looking bereft of sponsors. Fast-forward twelve months, and has the situation improved? […]

The frenzied couple of weeks that covers the F1 car launches is always a fascinating period. It gives us our first glimpses of the cars set to do battle on race circuits around the world in 2017. This year we have had our attention drawn to the size of the rear tyres, the debatable look […]