How Careers for Women started their logo design journey

Summary

Careers for Women & Men is an executive search firm specializing in Executive Sales and other related categories: Marketing, Advertising, and Public Relations. We are looking for a new logo that is distinctive, clean, and professional. We would like to emphasize the “Careers for Women” as primary and the “& Men” as secondary in the logo.

Company name

Careers for Women (and Men)

What inspires you and how do you envision the design for your business?

We have not been consistent in the presentation of our
company name. We were founded as Careers for Women but later added, in some
applications, “& Men,” to reflect the fact that 40% of our placements are
men. That being said, our primary focus and, we believe, an important point of
differentiation is our focus on Women. We would like our new logo to reflect
that: Women are primary; Men are integral but secondary.

The firm was founded 35 years ago with the attention-getting
premise that “The born salesman isn’t a man, she’s a WOMAN.” Today, we not only
place women (as well as men), we advance their careers, providing coaching,
advice and counsel. All the services to the women (and men) who come to us are
free.

“Careers for Women & Men is different; it doesn’t feel
like a regular head-hunting company. They advise you and find what really fits,
providing career counseling and getting involved. They’re not just trying to place you
anywhere. They’ll help you find best fit and set you down right path.”

“Careers for Women & Men pays a lot of attention to
candidates and clients- maintaining good relations and staying in touch. The
firm is personable, attentive—and clearly has the best interest of everyone in
mind and helps everyone.”

Details of Logo Design:

-Color: 2/C (for cost reasons), must be able to replicate in
black and white. Most communications are
online, with a few key printed pieces.

-Name: Careers for Women & Men, with a hierarchy of
communications: “Careers for Women” primary; “& Men” is secondary (possibly
on a different line, diminished in size, etc.)

-Key applications: website, signage, and stationery
(business card and letterhead, used for communications and direct mailings.) Note:
Prefer to see application to stationery,
particularly business card as it is a primary, and the smallest, communication
component.

-NOTE: Prefer “&” symbol to written “and,” however open
to either if treated as a graphical component