Apple® today unveiled a completely redesigned Mac® mini, featuring up to twice the graphics performance, a new HDMI port and a new SD card slot, all in an amazingly compact aluminum enclosure. Mac mini is the world’s most energy efficient desktop and starting at $699, is the most affordable way to enjoy Mac OS® X, iLife® or Mac OS X Snow Leopard® Server.20941)

Created with the unibody construction process pioneered by Apple, the new Mac mini features a compact aluminum enclosure just 7.7 inches square and 1.4 inches thin. A new integrated power supply eliminates the need for an external power adapter, reducing overall system volume by 20 percent and keeping cable clutter to a minimum. A removable panel underneath provides quick access for memory expansion. Mac mini is incredibly versatile, effortlessly connecting to existing peripherals such as mice, keyboards and digital displays, while the new HDMI output connects Mac mini to an HDTV and the new SD card slot enables easy transfer of photos and videos from a digital camera.

Inside its sleek, compact enclosure, the new Mac mini includes the fastest integrated graphics processor on the market today. With 48 processing cores, the NVIDIA GeForce 320M graphics processor delivers up to twice the graphics performance of its predecessor, making Mac mini ideal for graphics intensive applications or visually rich games. Mac mini comes standard with a 2.4 GHz Intel Core 2 Duo processor, 320GB hard and 2GB of RAM for $699.

With twice the graphics performance, the new Mac mini is still the world’s most energy efficient desktop.* The new Mac mini reduces power consumption by an incredible 25 percent to less than 10W at idle, less than half the power required by competing systems. Mac mini meets Energy Star 5.0 requirements and achieves EPEAT Gold status.** The new aluminum enclosure is highly recyclable and Mac mini uses PVC-free components and cables, contains no brominated flame retardants and features material-efficient system and packaging designs.

Mac mini comes with Mac OS X Snow Leopard, the world’s most advanced operating system, and iLife, Apple’s innovative suite of applications for managing photos, making movies and creating and learning to play music. Snow Leopard builds on a decade of OS X innovation and success with hundreds of refinements, new core technologies and out of the box support for Microsoft Exchange. iLife features iPhoto®, to easily organize and manage photos; iMovie® with powerful easy-to-use new features such as Precision Editor, video stabilization and advanced drag and drop; and GarageBand® which introduces a whole new way to help you learn to play piano and guitar.

Mac mini with Mac OS X Snow Leopard Server fulfills all the server needs of a workgroup or small business including email, calendar, file serving, Time Machine® backup, Wiki Server, Podcast Producer and more. Mac mini with Mac OS X Snow Leopard Server uses less than 11W of power at idle, a fraction of the power consumed in comparison to typical entry-level tower servers.*** Mac mini with Mac OS X Snow Leopard Server is faster than before with a 2.66 GHz Intel Core 2 Duo processor, two 500GB hard drives now running at 7200 rpm, 4GB of RAM and supports unlimited clients for $999.

Pricing & Availability

The new Mac mini is shipping today and will be available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

*Claim based on energy efficiency categories and products listed within the EPA Energy Star 5.0 database as of June 2010.

**EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

***Claim based on energy efficiency categories and products listed within the EPA Energy Star Small Scale Server database as of June 2010.

Apple ignited the personal computer revolution with the Apple II, then reinvented the personal computer with the Macintosh. Apple continues to lead the industry with its award-winning computers, OS X operating system, and iLife, iWork and professional applications. Apple leads the digital music revolution with its iPods and iTunes online store, has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.