McDonald's is celebrating International Women's Day on Thursday in a unique way: It flipped its iconic "Golden Arches" upside down to read "W" instead of "M."

In a press release, the fast-food company said its leaders and employees "recognize the extraordinary contribution of women" to its brand.

Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we’re proud to share that 6 out of 10 restaurant managers are women. https://t.co/6z88OhjXpO https://t.co/hXfOi3wWQf

"In the U.S., we're proud to share that 6 out of 10 restaurant managers are women," McDonald's said. "They run the McDonald's business each and every day. So, in honor of women everywhere, we're flipping our iconic logo for International Women's Day."

The "W" appeared at only one location, the McDonald's in Lynwood, California, ABC7 reported. At 100 other locations, all owned by women, the logo will be flipped on bags, packaging, and merch, the station reported.

They were just like...?

Some women thought it was a little too on the nose.

When I started using the term "McFeminism" to refer to the corporate-friendly, HRC fan sort of feminism, I didn't expect McDonalds to actually become one of the biggest examples of the phenomenon 🤦🏻‍♀️

Roasted.

McDonalds: In celebration of women we are flipping the arches upside down.
Or you could give your employees better benefits.
McD: Look it's a W!
Maybe a living wage? Better family leave? A career path forward in the face of automation?
McD: The W stands for women.