1:33 AM,
Dec. 9, 2013

Reno gaming veteran Jeff Siri with plans for his proposed new casino, Siri's Casino, on Thursday.

Written by

Bill O?Driscoll
bodriscoll@rgj.com

Amid the bitter cold of winter, Jeff Siri is planning a warm, tropical theme for his new gaming enterprise in downtown Reno.

Siri's Casino, which could get the final go-ahead from state regulators later this month, will sport a "South Beach-style" facade when it opens, as planned, next spring on Virginia Street across from Harrah's Reno.

Inside, the 150-slot operation will include a bar offering more than a dozen flavors of daiquiris and decor with art deco statues and varied lighting - all of it appealing, Siri said he hopes, to a younger, late-night crowd. ...