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If you have any doubts that digital transformation is top of mind
for IT executives, just take a look at what they're buying.
Spending on enterprise software, particularly cloud services and
applications, is expected to grow faster than any other category
of IT this year, fueling an overall increase in global spending
on technology.

That's according to a report from market research and consultancy
firm Gartner, released today, that forecasts a 3.2 percent rise
to $3.77 trillion in worldwide spending on IT.

Within the overall enterprise software category, cloud computing
infrastructure and applications will absorb most of the spending,
totaling $214 billion this year, up 17.5 percent from 2018,
Gartner said.

"The most important thing we’re seeing is the shift from bricks
and mortar business to digital business," said Gartner analyst
John Lovelock. "It's the main driver of the uptick in spending."

Though cost optimization is important, it's not the main reason
for moving to cloud services and applications, Lovelock said.
"The fact that were going to cloud is more about agility, getting
the feature functionality you need at the speed you need it.
Digital business runs at a much faster speed than [bricks and
mortar] business; hyperscale data centers are the only things
that can support the speed of digital business, the cooperation
required in digital business -- it's very difficult to do that
on-premises."

The rise in cloud spending, though, is not globally uniform. "It
must be said that on a global basis cloud is really an infection
started in the United States, and is spreading; the U.S. is
almost 60 percent of the current cloud spending around the
world," Lovelock said. Among other things, the lack of hyperscale
data centers in developing markets contributes to application
latency that slows cloud growth in those areas, he said.

Services, data-center spending also rises

Spending on IT services and data-centers systems will also
contribute significantly to overall growth. Spending on
data-center systems including servers, storage and networking
technology will rise 4.2 percent to $210 billion, while spending
on IT services will increase 4.7 percent to $1.03 trillion,
Gartner says.

Though spending on devices and communications services will also
increase, they are lagging behind the other categories, Gartner
says.

Spending on communications including fixed and mobile telecom
services as well as unified communications technology will grow
1.3 percent to $1.4 trillion this year.

Meanwhile, spending on devices including PC, tablets, mobile
phones and printers is expected to increase 1.6 percent to $679
billion.

The new features offered in phones coming out on the market don't
appear to be providing enough impetus for many users to
upgrade, especially in a time of economic uncertainty, Lovelock
said.

"We're looking for the signs of economic dislocation right now,"
Lovelock said. Clouds on the economic horizon include the
imminent exit of the U.K. from the E.U., trade tensions between
the U.S. and China and the possibility of rising tariffs
worldwide, which all inject uncertainty into business plans.
"It's tough for a London bank to make plans to spend big on
technology when it doesn't know what its business model is going
to be post-Brexit," Lovelock said.

Macro-economic issues are a big concern for business executives.
Lovelock noted that the most recent CFO poll taken by Duke
University shows that 46 percent of respondents believe a
recession will occur in 2019.