In his groundbreaking, impeccably researched book, The Checklist Manifesto: How to Get Things Right, Atul Gawande thoroughly examines and uncovers the enormous strategic value of the lowly checklist. The author, an award-winning surgeon and health policy researcher at Boston’s Brigham & Women’s Hospital, convincingly demonstrates that strict, precise, intensive adherence to detailed procedures is often the literal difference between life and death.

If you’re between the ages of 51 and 71 right now, congratulations - you’re a member of the Baby Boomer generation. And if the title on your business card says CEO, President, Owner, Principal or Senior Partner, congratulations - you’re a BBO…a Boomer Business Owner. BBOs own nearly 70% of all businesses with employees, which totals nearly 4 million enterprises in the United States.