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Saturday, June 10, 2017

Illumination
Entertainment CEO Chris Meledandri believes that “when we leave the
movie theater, it is the relationship with the film’s characters
that determines how that film will live on in our imaginations.”

This
cannot be truer with the studio's new adventure-comedy Despicable
Me 3, which continues the story of Gru, Lucy, their adorable
daughters—Margo, Edith and Agnes—and the Minions.

The
franchise's beloved characters once again return for another
memorable story on family, as they are joined by new characters for a
richer, funnier tale.

In Despicable
Me 3, Gru (Steve Carell) is unceremoniously
fired from his job at the AVL, which sends his self-esteem crashing.
When he discovers that he has a long-lost twin brother named Dru, Gru
takes his family to meet his brother in the rural island country of
Freedonia—where Dru has inherited the country’s biggest pig farm.
Upon arriving in Freedonia, Gru is hit with an immediate case of
sibling rivalry when he finds that Dru—with his gorgeous head of
flowing blond hair—is his complete opposite in every way. But when
the outwardly perfect Dru asks his brother for help in pulling off
the greatest heist the world has ever seen, Gru assumes the “big
brother” role and his descent back into villainy starts to restore
his confidence.

Charming,
wealthy, larger than life, and with a full head of flowing blond
hair, Dru (Steve Carell), is Gru’s opposite in
every way. He is the life of the party and seems to be able to do
everything his heart desires…except follow in the family tradition
of becoming a world-class villain. Knowing that his twin is far more
accomplished in that arena, Dru is able to talk Gru into pulling off
one more major heist. But as the twins find themselves spending more
time together, we begin to see that underneath all of Dru’s bravado
is a childlike yearning to be accepted by his brother, Gru.

After
losing her job at the AVL for defending her husband, Gru, Lucy
(Kristen Wiig) redirects her workaholic energy into becoming
the perfect mom to their three girls. Masking her insecurity in this
role with an overwhelming show of optimism and enthusiasm, Lucy is
the first to pack her bags when Gru announces he has a brother in
Freedonia. She encourages the girls to embrace the Freedonian culture
by taking part in a local cheese festival with her, but Lucy’s
well-intended efforts only lead to disaster when she loses track of
Edith and Agnes and then almost gets Margo engaged to a weird boy
from the town.

Childhood
prodigy, criminal mastermind…Balthazar Bratt (Trey Parker) is
the former child star of the ’80s TV show Evil Bratt, where he
played a kid villain bent on world destruction…that is, until he
hit puberty and the show was abruptly canceled. Clinging to the past
with his fashion and hairstyle, Bratt has become obsessed with the
villainous character he played on TV and is determined to exact
revenge on the world that turned its back on him. Armed with his
weaponized keytar and explosive Rubik’s Cubes, Bratt proves to be
Gru’s toughest nemesis yet—as he attempts to re-create the
world-ending events from his favorite episode of Evil Bratt and take
revenge on Hollywood.

Agnes
(Nev Scharrel), Gru’s youngest daughter, is innocent and
selfless. When she finds out that Gru and Lucy have lost their jobs,
she does everything she can to help out her family, even if it means
selling her favorite fluffy unicorn at a garage sale. Initially
enthusiastic to travel to Freedonia to meet her Uncle Dru, her
excitement goes through the roof when she hears that real unicorns
may inhabit the nearby forest. Gru wants to protect his youngest
daughter from disappointment, but ultimately doesn’t have the heart
to tell her the stories might not be true. And so, heeding the local
legend that “only a maiden pure of heart” can find a unicorn,
Agnes sets out to fulfill her lifelong dream.

With
a master who’s no longer a top-secret agent in the AVL—nor
interested in going back to his despicable ways—Gru’s
banana-loving Minions are left without any super-cool gadgets to test
or any mayhem to be had.

Led
by Mel (Pierre Coffin), the Minions decide to revolt
and make a go of it on their own. Their journey takes them to a
studio lot in Hollywood, California, where—after wreaking havoc and
drawing the attention of law enforcement—they accidentally wander
onto the set of a singing competition show and are forced to perform.
The Minions are then arrested and thrown in jail for breaking and
entering. Realizing that simple survival without Gru is more
challenging than they thought, the tribe decides to break out of
prison so they can reunite with their former boss, unaware that he is
about to face off with a very unhinged Balthazar Bratt.

Opening
in Philippine cinemas on June 14, Despicable Me 3 is distributed
by United International Pictures through Columbia Pictures.