The story: Best friends and impoverished roommates, the strapped-for-cash title characters decide to solve their financial problems by collaborating on an adult movie, but unexpected feelings emerge once the cameras start rolling.

The buzz: No stranger to controversy, writer-director Kevin Smith (“Clerks,” “Dogma”) teams with raunch comedy’s reigning leading man, Seth Rogen, for a down-and-dirty romp with a title so suggestive that NBC censored the words “Make a Porno” in an advertisement recently shown on NBC during a Saturday-night NFL telecast.