Dr. Seuss Enterprises is suing a new coal company that calls itself LoraxAG—the objection being that Dr. Seuss wrote the story "The Lorax" to encourage environmentalism, whereas LoraxAG is a fucking coal company. But the president of LoraxAG has a compelling argument of his own: "'The Lorax is the protector of the truffula trees,' he told [a trade publication]. 'We think this is the greenest use of coal.'"