Do the best you can until you know better. Then when you know better, do better~Maya Angelou

It sounds like a cliche, but there is something to be said for the power of connection. It’s something we’re hardwired to do. It’s something even the most introverted among us seek in some form or another. It’s something that social media amplifies (almost to extremes). There’s something to be said for being a connector- for actively seeking to pair people with products, services or people that will enrich their lives.

In the ski industry, our data shows us that the people who make personal connections with staff or other skiers or snowboarders are the most likely to become lifelong participants. Connection is the reason we’re seeing huge growth in Network Marketing companies- studies show that people, especially millennials, prefer to purchase from people they know and brands they trust. People seek to belong to a tribe of like-minded individuals. That’s powerful.

Your connections need to be genuine- it doesn’t work to simply copy and paste sales messages. If you have a product to share or educational mission, you are providing a service to your customers by personally connecting them with the material. It’s one of the reasons I was attracted to the Beautycounter mission- it’s education first, products second. I love companies that serve to improve your health and wellness- I have a sign over my desk that reads “if you think wellness is expensive, try illness!” That’s what attracted my to WIN Daily Lift as well- I wasn’t eating well at the end of 2016- so many things were going on and I was losing myself in the process. A trusted friend introduced me to the Daily Lift product and that small step every day to fill in the nutritional gaps inevitably left by being a working mom has made a world of difference.

Not to mention that it feels great to reconnect with old friends and make new ones. Vermont is not a bustling metropolis full of opportunities to meet new people. The entire state is smaller than most cities, but through Beautycounterand WIN, I’ve been able to make connections that are invigorating, fulfilling, and I’ve been able to accomplish that elusive goal of “making a difference.”

If this sounds like something you’d like to know more about, please reach out– I’d love to connect with you too!

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katherinermaclauchlan

As a new mom, I was horrified to learn about the lack of accountability in the personal care and cosmetic industry. Just because something is sold in store doesn't mean it's been tested for safety. In fact, there are ingredients commonly found in products in the US that are banned in the EU because they don't meet safety standards. Some are known carcinogens and endocrine system disruptors.
I've partnered with Beautycounter to share what I've learned with others and further the mission of getting safer products in the hands of everyone. Join me on my journey as I #switchtosafer!