As consumers become more digitally driven, optimizing the channel experience, taking advantage of alternative distribution channels and figuring out the role of physical branches in a virtual world become issues of the utmost importance to banks.

Social, mobile and visual communication channels are coming together to transform the way consumers interact with their banks and each other.

More and more banks have begun to offer mobile banking services, moving mobile away from being an innovative new medium to essential digital channel which is expected by customers. According to recent research, it will soon be more important than the Internet, call centers, branches and ATMs. Mobile networks already cover 90% of the world’s population. At the same time, there has been a massive growth in traditional and smartphone registrations.