The Video Production and Video Marketing Blog

If you’re looking for a video production company in the Boston area or beyond, you’ll come across some (like us) who aren’t shy about the awards they win. And you’ll find others who haven’t won awards. Should you care that your video vendor is ‘award-winning?’ The answer may surprise you.

We think awards are important

We believe awards provide good information in three areas:

1. Awards recognize excellence

Winning an award means industry experts have judged the work and found it to be superior.

2. Awards can demonstrate excellence over time

Winning awards year over year indicates a culture of consistent excellence, rather than periodic excellence.

3. Awards rank work against competitors

By their nature, awards point out whose work is excellent. Work can be excellent an not submitted for awards, but mediocre work doesn't win awards.

We were founded in 2001, and we have won many, many awards for our videos – 47 Tellys, for example. Every year we submit our best work - because we believe our awards say something our clients want to hear.

But not everybody thinks awards matter

Some of the six thought that while awards had some value, they should be a result, not an objective.

Others expressed concern that chasing awards could interfere with work that was relevant to the client. “If the goal of your department is to win awards, there is potential to start making decisions based on what you believe juries will like, not based on what really needs to be done to accomplish the business objectives,” said Steve Babcock, executive at EVB.

Michael Ruppert, owner of a 12-person creative agency, reports in an article on LinkedIn that his prospective clients don’t care about awards, but instead, want to know about the actual success of Ruppert’s work. “As an owner of a small agency with 12 employees there is only one thing which counts for us: customer satisfaction. Nothing else.”

Should you care if your video production company is “award-winning?”

The answer isn't a simple "yes" or "no." It's both:

YES because you're looking for creative and technical excellence, and awards are a good indication that those qualifications have been met

NO because you’re also looking for a company that will understand your business objective and propose a relevant solution, and awards don’t give you this information

The best approach is to look at “award-winning” as the beginning of a conversation that will help you decide whether a particular video production company is a good fit for your needs.