Lakers x Nike

Unveiled for the 2018-19 season, the new Los Angeles Lakers uniforms bring back an element of the 1980s Showtime Era — updated numbers, which use a vertical drop shadow — along with a rounded neckline. The font effect references the Lakers' storied past, while also positioning a fresh direction for the franchise.

Statement

Nike Connect

The Nike uniforms have been created using NikeConnect technology. Each adult-sized Nike NBA Connected Jersey will have an embedded NFC (near field communication) chip that will launch real-time team and player content such as pregame arrival footage, highlight packages and top players’ favorite music playlists – all on the jersey owner’s mobile device. Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.

After downloading the NikeConnect app, fans can tap their phone on the tag at the bottom of the jersey to unlock the full Nike Connect experience based on the player whose jersey has been tapped.

The uniforms are comprised of recycled PET bottles, a combination of Alpha Yarns and recycled polyester (each uniform represents approximately 20 recycled bottles). This modernized, sweat-wicking, sustainable design has a vastly improved fit with altered construction and hemlines on the shoulder, along with the bottom of both the jersey and shorts allowing for a full range of motion.