On Twitter, a picture is worth more than 140 characters. Right? It’s common advice – use a visual in your Tweet to get more engagement. Images give you more timeline real estate. They’re more likely to catch the eye of someone quickly scrolling through their feed. They give you another way to pique someone’s interest alongMore

Influencer marketing is tricky for a lot of reasons and one of the biggest challenges is finding an influencer who is the perfect match for your brand. How do you categorize different types of influencers? How do you pick the right type for your brand to work with? What else should you know before youMore

We build the analytics around here so it’s easy for us to get caught up in things from that end of the spectrum. With that in mind, we’ve reached out to some different perspectives on using social media over the past few months, from Instagram influencers to podcasters and more. If you’ve missed any ofMore

Please allow us a little extra time to return your calls and emails over Thanksgiving weekend from Thursday, November 23 through Sunday, November 26. On these days, we will return all non-urgent requests within 24 hours and urgent requests as soon as possible. As always, you can get in touch with us in many ways. Email isMore

Holiday marketing can be tricky: The competition for limited consumer attention seems even steeper this time of year, and it’s easy to fall into the trap of false sentiments your audience will most likely see through, running the risk of putting them off of your brand. We rounded up the best Thanksgiving campaigns we cameMore

As 2017 winds down and we head into 2018, we’re doing our best to help you tie up all your loose ends and head into next year with an organized social and content strategy across the board. (If you haven’t already, you might want to check out How to plan your best 2018 content calendar and OurMore

It’s National Yeti Awareness Week, and you can help save the increasingly endangered Yeti through a comprehensive campaign put on by Great Divide Brewing. Happy National Yeti Awareness Week! Visit https://t.co/iCAwpZ0tIF to see how you can help save the life of Yeti and enter to win our epic prize pack including gear from @YETICoolers, @OutdoorTech,More

We spend the week reading the best things we can get our eyeballs on and on Fridays we share them here with you as The Week in Social. Read anything good that we missed? Share it with us on Twitter or give us your thoughts at @UnionMetrics. On content marketing Especially as we near the endMore

Hopefully you’ve tried our brand new, totally free Twitter Assistant. It takes just a minute to run, and it’ll help you figure out how you can Tweet better. If you haven’t yet, try it now. Now that you’ve run it, let’s talk more about how the Assistant works and what you can learn from it. The Twitter AssistantMore

Black Friday stirs up a lot of controversy between dedicated shoppers and those who think stores should stay closed on Thanksgiving Day at least. In response to this we’ve seen companies running campaigns around closing their stores and giving their employees the day off. The first example that comes to mind is REI’s #OptOutside campaign, where theyMore