In order to promote its new venture as the official airline for Fashion Weeks in New York, London, Milan, Berlin, Sydney and Mumbai, the airline has released a video combining flight safety and fashion.

Taking place behind the scenes of a fashion show, the video depicts basic in-flight safety with a twist. Models demonstrate safety procedures while getting dress fittings and hairdos, and take-off is signified by models taking off on the runway!

Featuring both models and cabin crew, along with couture dresses by British designer Julien Macdonald, it's a must watch.