Business challenge at Nantes Atlantique School of Design

Within the project Atlantic Youth Creative Hubs, l’Ecole de design Nantes Atlantique is working on methodological support for project acceleration through the design thinking tools. Through the project, the school works for their dissemination and appropriation to partner hubs.

During 3 days, 45 students in MDes Mutations in the built environment and Urban Design worked on an innovation challenge. The objective of the innovation challenge was to test, deploy and improve design thinking tools to go from ideation to project realization.

Several themes of the city such as heritage, transport, sports, trade spaces or third places have been explored with the aim of proposing an innovation. Experts then intervened (CAPEB Pays de la Loire, Nantes Métropole, Nantes City Lab, Nantes History Museum, DICI Design, Design in, ID4CAR competitiveness cluster and NOVABUILD) to validate hypotheses and propose deployment tracks at the end of the challenge.