Commercial Strategies http://journals.shahed.ac.ir/cs
Business Strategies - Journal articles for year 2007, Volume 1, Number 23Yektaweb Collection - http://www.yektaweb.comen2007/7/10Stock Holders’ Decision Makinghttp://cs.shahed.ac.ir/browse.php?a_id=123&sid=1&slc_lang=en
Theoretically, the method and the extent of people's accessibility to the necessary information for decision making have a direct effect on what is going on in the market. Given the fact that the investors financial behavior and the decision making process in stock exchange originates from different factors, the present study sought to identify the influential factors. First the data was gathered through a questionnaire, then factor analysis was performed and finally, the political, economic and psychological factors along with the financial variables in the corporation were deeply investigated through course analysis and using Lisrel software. Findings indicated that the political, psychological, economic and financial factors respectively influenced the stock holders' decision making at Tehran stock exchange.M. Khademi GerashiMultiple Attribute Decision Makinghttp://cs.shahed.ac.ir/browse.php?a_id=124&sid=1&slc_lang=en
The purpose of this research is to identify effective criteria for measuring competitive position of certain products of Shahdiran company, a regional major food and juice producer in Iran. To determine the criteria and their relative importance, Analytical Hierarchy Process (AHP) was used by organizing a decision team consisting of 6 top managers of the company. Four major competitors (based on market share) were selected for comparison purposes. Cook and Seiford’s developed model which consists of 19 successive steps was used to determine the company’s competitive position. For that, questionnaires based on Saaty scale, were designed to determine effective criteria, relative importance of each criterion, and company’s rank from retailers point of view.A survey research was also conducted to identify the position of other food product retailers in Mashhad as competitors. As a result, company's position in comparison with its four major competitors was determined through using 20 known criteria and market mix. The research further revealed that Alpha totally holds the first rank among its nearest competitors in the regional market while it holds rank 1 for product, 3 for price, 1 for place and finally the second rank for promotion.
Sh. NazemiHousehold Electricity Consumption Model for Proposing a Targeted Tariff http://cs.shahed.ac.ir/browse.php?a_id=125&sid=1&slc_lang=en
Developing a targeted and efficient tariff is not only to the benefit of the electricity industry but also is to the advantage of the country economy as a whole. If pricing rests on a scientific basis, subsidies will then be distributed to the benefit of the targeted society. In this research, the theoretical pricing and tariff are discussed. Statistical distribution of the urban electricity consumption is specified for city of Tabriz during 1996-2001 concerning six region using bimonthly data. Different deciles and the corresponding intervals, the growth rates, as well as the consumption were computed. Accordingly, the revenue of the electricity company and the subsidies to the consumers were also calculated. The results indicated that the higher deciles benefited from higher subsidies: for example the 1stdecile has received only 2 percent, while the10thdecile has got about 20 percent. In other words, the top decile has got subsidies almost 10 times that of the lowest decile. This research has proposed a targeted subsidies distribution method which is to the benefit of the poor. The method indicated a policy coefficient ( ) that could direct subsidies to the lower or the upper deciles.E. Abounoori Validity of Personality Paradigm inhttp://cs.shahed.ac.ir/browse.php?a_id=126&sid=1&slc_lang=en
The aim of this study was to determine the validity of personality paradigm in study and prediction of entrepreneurship. To this aim, causal-comparative method was used. Data were collected from two groups of entrepreneurs (n=60) and non-entrepreneurs (n=60). The two groups then responded to an standardized questionnaire of Achievement motive, Personal control, Self-esteem, Risk-taking, Innovation, Autonomy, Self-starter, Sense to others, Leadership, Responsibility, Perseverance and Physical energy. The results showed a significant difference between entrepreneurs and non-entrepreneurs regarding Personal control, Achievement motive and Energy. Logistic regression analysis showed that only three variables, of Personal control, Achievement motive and Responsibility are able to predict the entrepreneurship. Basing entrepreneurship research on personality paradigm is confronted with serious challenges. Findings of this research support those researchers' idea concerning “Personality Paradigm Crisis” in inquiry of entrepreneurship. E. MasoudniaA Study of Job Satisfaction among Water and Sewage Company Personnellhttp://cs.shahed.ac.ir/browse.php?a_id=128&sid=1&slc_lang=en
Job Satisfaction is the person's general attitude toward his / her job. It is an independent variable, as well as a dependent variable. The purpose of this research is to study employees' job satisfaction as a dependent variable in Water and Sewage Company in Lorestan province, and to compare the results with standards in industrial countries. Three main hypotheses and eighteen subhypotheses were studied. The results of main hypotheses are as follows: 1- The employees' job satisfaction of this company is not at the appropriate level. 2- The employees' general job satisfaction of this company is significantly correlated with research anticipator variables.3-The employees' general Job satisfaction of this company, with the exception of income level , showed no significant correlation with research modular variables. M. R. EsmaeiliBudgetary Participation and Individual Performancehttp://cs.shahed.ac.ir/browse.php?a_id=129&sid=1&slc_lang=en
Budgeting is one of management tasks and tools for control, motivation and performance evaluation. Empirical research has studied the motivational and cognitive mechanisms by which participation may be related to employee performance. The objective of this article is to examine the perceived level of job-relevant information as an intervening variable between budgetary participation and individual performance in Iranian Oil and Gas Company. Job-relevant information (JRI) is information that facilitates job-related decision making. The result of this study, based on a questionnaire survey of division financial and budget managers in large corporations, suggest that participation affects performance, not directly, but through (JRI). M. tavakoli mohammadiDesigning the applicant qualifications for the Entrepreneurship Centers http://cs.shahed.ac.ir/browse.php?a_id=130&sid=1&slc_lang=en
Today, Entrepreneurship is considered as the economic development engine and most nations attempt to develop it in their countries. Entrepreneurship education is so important that the developed countries have seriously paid attention to it. Recognizing it in their socio-economic process they have given it the first priority. With respect to the high importance of entrepreneurship and its development, this research aimed to study and design the applicant qualifications for the entrepreneurship centers in Iran. In this research, using the comparative studies of successful entrepreneurship centers, along with thorough observation of the theoretical fundamentals of the applicant qualifications as well as local and regional conditions of our country, the above- mentioned qualifications are designed.A. Asadollah Kordnaiej A survey for Identification of Major Factors influencing customers Attitude toward Machine Made Carpet Brandshttp://cs.shahed.ac.ir/browse.php?a_id=131&sid=1&slc_lang=en
Understanding consumers behavior has been at the center of marketer's attention for prediction and influencing consumers behavior. In consumer behavior studies a factor that forms the consumer behavior is her his attitude. Attitude is expression of internal feelings that reflect agreeable or disagreeable idea someone toward something. In this research factors influencing buyers attitude toward different brands of machine made carpet in city of Isfahan has been studied. The research hypotheses formed based on existence of relation between different attributes and buyers attitude score. A statistical sample of 236 buyers from different stores of machine made carpet in the city of Isfahan were random selected. The results indicated that advertising, perceived quality, price, brand equity, and beauty of machine made carpet have a relation with buyers attitude toward machine made carpet in the city of Isfahan. Also, there was a significant difference between buyers attitude with regard to their gender and education. Perceived quality and brand equity of machine made carpet were identified as the most important factors influencing buyers attitude toward machine made carpet in city Isfahan.B. Ranjbaran