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Managing the Modern Database - 2014 Edition: Trends, tips, stats, and analysis that will affect databases and those who manage them.

1.
MANAGING
THE
MODERN
DATABASE
Part I:
7 Trends in 2014 to Keep Ahead
7 tech, business application and
social trends affecting database
management
► How these trends converge to
affect the database and DBAs
►
Part II:
A (NEW) Day in the Life of a DBA
►
►
Evolution of core support
functions, DBA roles, and
technology trends
Extra Resources, including a
checklist for DBA providers!

2.
2.
INFRASTRUCTURE
TRENDS
1.
APPLICATION
TRENDS
3.
DATA
TRENDS
Ahhh, 2014. The year of…everything. Well, the year of migrations, integrations, another
kind of sprawl, another way to silo, and more. Fortunately DBAs don’t have to worry
about “growth hacking.” (Don’t ask.)
You guessed it: All of these trends affect the database and those who manage it. This
section will help keep you on top of things.
www.manageforce.com
Managing the Modern Database – 2014 Edition

3.
Application
trends
1.
2.
3.
DBAs will need to be
even better friends with app
and dev team members.
“Have I mentioned how much
I like your new cube
configuration? You have a
gift, my friend. You!”
Integration is the watchword. Complex, data-intensive legacy business applications, such
as ERP, payroll, and many others are mostly staying put, for now. However, they will be
integrated with new SaaS services, as well as cloud-based and external software to keep
processes fresh and efficiency high.
Performance is still everything. Application performance problems often lead back to the
database, which can be the nastiest of bottlenecks—and the most difficult to find amongst
log files, code, and architecture. Every minute counts when the app is linked to revenue.
Customers take power! (And create and consume more data in the process.) Customer
relationships are now more transactional—buyers, including B2B companies, are
conducting much more online research and comparison shopping before making a
purchase. Companies interested in investing in technology that gathers this behavioral
information will be faced with more unstructured data than ever. The “digital experience,”
mobile engagement, and inbound marketing and lead generation tools, will rely on this
information to be responsive.
www.manageforce.com
Managing the Modern Database – 2014 Edition

4.
INFRASTRUCTURE
trends
Systems architect heads to Cloudville
without poor DBA, yet has a nagging feeling
someone is missing from the IT family…
”DBAAAAAAAAAAA!”
4.
5.
Organizations are doubling-down on database cloud services. DBAs will need to
learn new cloud technologies and modernize their infrastructure in preparation for
working closely with developers, if database cloud services are on the horizon for
your organization.
“Ok, we’re moving some of our legacy systems to the cloud!” Don’t forget the data
(or applications)! A surprising number of architects don’t understand that moving
legacy systems to the cloud also includes the applications and their data. Yikes!
Senior database management experts set strict methodologies and are trained in the
specific technology being managed. A senior database expert can play an integral
part of both the data and application processes of system migrations.
www.manageforce.com
Managing the Modern Database – 2014 Edition

5.
dATA
trends
6.
7.
Now even DATA IS SPRAWLING.
“Hey! Get your feet off the
coffee table!”
Companies are outgrowing their original plans for DBA support. Silos, shadow
IT, storage prices drop, analytics technology improvements, SaaS and mobile
collection of more data than Gordon Moore could’ve ever imagined in 1965.
Organizations with no previous need for full-time DBAs with niche expertise
might come up short in skill sets when setting out to tackle these challenges.
So, what exactly is the ratio of database to DBA? As databases grow, they need
more tuning, backup, recovery, and upgrade support. And according to Noel
Yuhanna in a post written for Forrester, “The average database-to-DBA ratio is
often constrained by the total size of the databases being managed, which tends
to be around five terabytes per DBA.” However, this can vary widely based on
database technologies used. Over-worked DBAs are at risk of making serious
errors, which can result in costly downtime and hours of troubleshooting.
www.manageforce.com
Managing the Modern Database – 2014 Edition

6.
A (new) day in
the life of a
DBA. Things
are getting
puh-retty
interesting.
> What should core
database support include?
> What skills should a modern DBA have?
> Are there different kinds of DBAs?
www.manageforce.com
Part ii
Managing the Modern Database – 2014 Edition

9.
About us
Modern database management can feel like a
juggling act. We're here to lend a hand...or two.
Our database services can scale up or down as
you need them—from 24x7 monitoring to fullservice DBA—with no 40 hour/week
requirement.
> Our average turnover rate is less than three
percent.
> The average experience level of our
employees is 10+ years, and they have
worked for Fortune 1000 companies.
> We understand industry-specific needs of
databases and the supported applications.
> All team members are based in the U.S.
Our data sheet offers more Information about
best practices, our services, and approach