SFR 283: I Leased An Office For Free

SFR 283: I Leased An Office For Free

Oct 15th, 2019anchorwave

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From a 300 sqft room to a 3200 office (for free)

We’re (finally) getting an office space, and I wanna walk you around real quick to share a principle with you that I learned from Russell which means that taking on this space isn’t actually gonna cost me a dime!

I’m also gonna reveal to you:

The next 3 revenue-generating moves I’m making…

What’s coming after Sales Funnel Radio ends, (Yep, you heard that right!)…

Why NOW is the right time to move into a larger space…

Why you don’t need a ton of equipment to succeed and why bootstrapping doesn’t need to hold you back…

Why my office is a MASSIVE mess… and WHY I don’t care!

But first, I want to let you into the dream I have for my NEW space…

HACKING ENTREPRENEUR SUCCESS

I’ve had several people reach out and ask:

“Stephen, why don’t you have an office yet? You’ve made a lot of cash very fast in a short time.”

And the answer is that it made no sense to take on a BIG office space (when I can work from the couch)…

*Unless I have revenue plans attached to ‘that space’ as well*

This is a principle I learned very early on from Russell!

When ClickFunnels found a new office space, they drew all the things they wanted in there…

And then, revenue-wise, to pay for it, Russell made sure he launched a product that would cover waaay more than the lease payment of that new building.

And he did that every single time he had something expensive to pay for…

For example:

When Tony Robbins came to speak at Funnel Hacking Live, it was expensive, man.

Tony Robbins is really, really expensive.

And so…

Russell put on his marketer hat and said, “How can I pay for that?” and then, he started coming up with clever ways in the FHL event to raise the money to pay for Tony.

And I’m doing the same thing here(…without Tony, but you get my drift?!).

This office is NOT anywhere near as expensive as Tony.

In fact, it’s NOT that expensive a month at all, but even so, I’m NOT gonna be out of pocket to pay for it

Here’s my plan…

THE PURSUIT OF PROFIT

I have three things I’m launching (that everyone’s been wanting from me), that will help more than pay for this office space.

But before I tell you what they are, I want to walk you around and share my plans with you…

This NEW office is 3200 square feet, it’s funny, ’cause on camera, it doesn’t look that huge.

I’m planning on doing A LOT of restructuring, and I’m gonna tear down a ton of walls and raise the ceilings.

We can literally create any kind of structure we want.

When I first started working for ClickFunnels, random people would just show up at the office.

And that’s fine, but it was awkward, ’cause people we didn’t know would literally just walked in.

There were no keycards or any of that stuff, so you were always kind of on edge, wondering when someone was gonna just walk on in.

It’s mentally hard to get into a creative space when random strangers just walked in.

So eventually, they made a wall with a keycard on one side and the event hall to the right…

I actually want the exact same setup…

There’s gonna be an event space in our NEW office

Every quarter we spend $8,000 to $10,000 renting a room, but we could just use that cash and have the setup here…

ClickFunnel’s made MORE money by building their own mini-event hall and attaching it to their office, and I’m doing the exact same thing.

So, we’re gonna knock down some walls and build an event center with a full AV setup.

I’m trying to have my event room be almost the size of the event space that’s in ClickFunnels.

It won’t be as big, but that kind of the spec.

I’ll still do my major events, like OfferMind, at other places, but what you need to understand is that

Colton, Austin, and I have been sitting in a 300 square foot bedroom for the last year-and-a-half …

Now we’re going from a 300 square foot bedroom to a 3200 square foot place.

…it’s really, really exciting!

HOW TO GROW A BUSINESS

Let me show you outside…

Check It Out….

It says Yellow Book USA; it’s literally new tech replacing old tech.

I don’t need all the space that ClickFunnels has.

Dave Woodward told me that Clickfunnels has about 7000 square feet, and our office is nearly half of that.

I can’t imagine a scenario where I’ll need more than 15 people on my team…

…and so that’s kinda what we’re planning for.

There’ll be an open area and a few spaces with offices.

It’s been nice to work from home, but there’s a lot of pros and cons.

People ask me, “How do you handle working at home?”

It’s *NOT* easy.

I spent $200 putting sound panels across the top of my “office” #bedroom; (it’s just an over-sized bedroom).

I put sound panels across everything!

And I’ll tell you…

WHY THE “BOOM!”?

One of the major reasons I started yelling so much was because I could hear my three girls in the background.

Maybe there’d be a little fight…

Maybe someone would get hurt…

Maybe there was a little amping up…

And so I’d ‘amp it up on camera’ to mask my kid’s noise.

That’s one of the real reasons I started yelling…

There’d be all this commotion going off in the background, and I’d be like…

“And you gotta build the funnel! And you gotta… “

So, NOT having to deal with that anymore is gonna be super cool.

We will not have to put sound panels across the ceiling like we had to in the last office.

Up here on the top and the back of this door is literally soundproofing. I just put spray adhesive of everywhere.

But back to the NEW space, it’s quite the large, and it’s perfect for what we need.

So…

I’m gonna knock stuff down

Draw out the floor plan

Focus on building a really cool event space that saves me having to pay $10,000 to $20,000 every time I wanna do an event.

Instead, this space is $5000 a month; plus, I’m building a revenue-generating machine.

It’s a way of thinking that allows you to generate revenue rather than take on business costs.

When you have something expensive to pay for ALWAYS make sure that you plan for a way to make revenue with it as well.

MY BUSINESS SYNDICATE

For example:

In the next year, I’ve got five events planned, and now two or three of them can actually just happen here in my NEW space.