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Sell More Frozen Foods this March

Did you know that March is National Frozen Food Month? For the 31 days in March, frozen foods get the respect they so greatly deserve. Many of us don’t realize how much we love and rely on frozen foods, but they have become a staple in most homes. If you run a gas station, small market or any business that sells frozen foods, use the occasion of this holiday to sell more frozen foods.

The month of March creates both challenges and opportunities for purveyors of frozen foods. In many parts of the country, there is still snow on the ground and temperatures are well below freezing. That makes selling things like ice cream and frozen drinks a challenge. Conversely, March Madness is one of the most widely loved sporting events of the year, and it lasts for 2 weeks. Many fans snack on frozen foods as they cheer on their favorite teams.

Taking advantage of National Frozen Food Month requires a little planning and creativity, but if you do it correctly, you can sell more frozen foods than you ever thought possible. The key is to use your signage. Rely on your neon and LED signs to keep people thinking about frozen foods, and make sure you are delivering the right message. Follow these simple tips.

Highlight Products

As we mentioned earlier, products like ice cream have less appeal in March, but products like frozen pizzas and chicken wings have more appeal. Make sure your signage is focused on the right kinds of products. Rather than pushing products that are unappealing in cold weather, use your signs to keep customers thinking about party treats, after school snacks, quick dinners and easy to prepare recipes.

Highlight Prices

Everyone likes a deal. If you are running sales or specials, make sure your signage advertises them loud and clear. Plus, don’t just mention products or prices. Use your messaging to remind people of how convenient frozen foods are. For instance, program one of you signs to say something like “Prepare for March Madness with frozen wings, now 50% off.” You can also help sell under-performing items by putting them on sale.

Highlight the Holiday

Simply reminding people that March is National Frozen Foods Month can be enough to get them thinking about frozen foods, especially products they might not buy often. Put a neon or LED sign up somewhere close to your freezer section mentioning the holiday, and people are likely to spend more time browsing the aisle.

Before you decide what to say, make sure you have signs at your disposal that can grab people’s attention, communicate clearly and deliver a flexible range of messages. Neon and LED signs are ideal for this. They are impossible to overlook, aesthetically pleasing and affordable to operate. You can even have your own custom sign built. Plan ahead, and get ready to sell a lot of frozen foods.