Tactically, and even strategically-speaking, the Annual Fund for most non-profit organizations is credited with serving 2 purposes. The Annual Fund: Provides important (often-times budget relieving) annual gift income to fund current organizational priorities, and; Serves as a (hopefully expanding) pool of future major donor prospects for the organization. While these purposes are important, they are […]

Over the next 3 weeks, donors will be making far more charitable gifts than at any other time during the year. It is the season of giving – and donors respond. As you implement plans to encourage and remind donors to support your mission during this period of generosity, there is a group of donors […]