Here's Why Advertisers Haven't Focused Exclusively On Mobile Yethttp://www.businessinsider.com/why-advertisers-havent-focused-exclusively-on-mobile-yet-2012-7/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Fri, 09 Dec 2016 22:09:56 -0500Will Weihttp://www.businessinsider.com/c/504eb2536bb3f7674b000005Warren KungMon, 10 Sep 2012 23:38:59 -0400http://www.businessinsider.com/c/504eb2536bb3f7674b000005
Facebook has the strongest online ads market share and have they monetized mobile web yet? Likely not since the vendors have not yet transferred to the mobile part yet.
Mobile platform has so far stayed social oriented and commercialization of any app (e.g. google adword on mobile) my have a great chance of killing downloads so the apps developers so far are very careful of that and have focused the revenue streams mostly by charging users per download or repeated uses.
So how do you advertise under such a social environment without being "pushy" or looking like network marketing. I thought the way Amazon does it is brilliant but even something as subtle as that is facing backslash. Consumers are downloading corporate apps because they are aware of their presence, but how to get the consumers aware of their presence after they have downloaded the apps they want that is very tricky since mobile space is very much a personalized space and any intrusion will bring negative impressions onto any corporation that does so. The way I see it the future may trend towards that the companies will have to go the grassroot way and hope and pray that people would twitter/instagram each other enough so that they can climb up the ladder towards visibility and it should not take long either if they are really good, just think Justin Bieber!