WRAL-TV to Debut Multiplatform, Social, Interactive Sports Doc

RALEIGH, N.C.— WRAL-TV is breaking
ground again, this time, local programming. The station—first on the air in HD
and a Mobile Emergency Alert System signal—is premiering an interactive, social
media, multiplatform sports documentary examining “the multi-billion dollar
industry of big-time college sports, the influence of money on the game, and
whether reforms are needed to protect the integrity of our major academic
institutions.” The multifaceted program premieres Tuesday, Sept 24 at 6:30 p.m.
ET.

The two-hour “social TV event” will be broadcast on WRAL-TV, the 99.9FM Fan
sports radio program, and live-streamed on WRALSportsfan.com,
where users will also have a second-screen experience including interactive
polling and live twitter conversations.”

WRAL describes “College $ports: #missionormoney” as an “interactive program
designed for viewers to participate on Twitter and Facebook using the hashtag
#missionormoney.”

“With this documentary, we are experimenting with social ratings to better
understand the impact of social TV and second screen applications,” said am
Matheny, Capitol Broadcasting Co.’s vice president of Policy and Innovation. “We
believe this to be an emerging currency for broadcasters.”