At one stage, email marketing was the undisputed front-runner when it came to getting the best results. Over time, however, it has started to lose favor. Spam filters are getting ever more advanced, while harried subscribers might not even look at mail. And in the EU, you can now get yourself into big trouble for sending unsolicited mail. Compared to the relative ease of a social media marketing campaign, it can seem like a lot of effort, but outright ignoring email as a marketing technique would be a mistake. It’s a quick way to reach your subscribers, and if you have a good CRM system, it’s also an easy way to gather data.ALEXANDER SLICHNYIDOWNLOAD

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