It’s hard to beat Nike, but it’s also hard to go from work to the gym or from gym to dinner wearing a shirt that says “Just Do It” or “My Game is Money.” Swoosh-emblazoned tights don’t tend to be versatile either. Now there’s a brand new crop of performance brands looking to take on the fitness powerhouses of the world with tightly edited collections of fashion-forward activewear pieces that can easily take you from day to night. Here’s a look at 10 up-and-coming fitness apparel brands to keep your eyes on.

TheFashionSpot's Lifestyle Editor, Sharon Feiereisen, is a freelance lifestyle writer based in New York City. Her work has been published in Newsday, The Knot, AM New York, WHERE New York, Dan's Papers, and Hamptons Magazine, among many other print and online outlets. Check out her tumblr blog, Random Happenings.