What We Do

Strategy

Validate

We draft the app’s skeleton and perform end-to-end technical analysis. We also conduct rapid market validation
with selected target users and review the competition. This process takes 1-2 work weeks and up to 8 calendar
weeks.

Develop

We design, develop, integrate and test your mobile app on all target platforms - iOS, Android and the web.
This is the bulk of the work and takes 3-6 work months on average for new apps.

Result-Driven Retainer

Measure

Following the app launch, we measure KPIs such as downloads, conversions, engagement, and user retention
and collect direct user feedback via in-app chat, surveys and email.

Learn

We identify product-related issues or bottlenecks in the user acquisition funnel and reiterate through design
and development to further improve the product.

Optimize

We plan and run limited-scope marketing campaigns as experiments to optimize ranking, CPA and ARPU.

Why You Should Work With Us

Focus On Business Outcomes

Apps are a means to an end, and too many apps fail to deliver and become a liability. Our development process
is iterative to ensure we can consistently improve the KPIs to reach your desired business outcomes.

ExperienceOver Research

We build apps with users and not for them. We keep changes incremental, build prototypes, conduct rapid testing
and refining, and utilize analytics tools, crash reporting, in-app messaging and surveys to collect feedback
from users.

MeasurableResults

Creating a mobile app that consistently yields results is a continuous effort. Our methodology is not geared
towards a single app delivery, but towards delivery of multiple drops, each performing incrementally better.

What You Will Get

Increased Engagement

Our clients typically see 25% - 500% increase in the number of sessions and the average session duration per
active user, within 6 months of the first deployment.

More Retained Customers

After revisiting the UX of a video-collaboration app, we increased first-week user retention by 50%, and 7-week
user retention by 200%.

More Conversions

We propelled Psngr app to the 50 Top Grossing apps in Business category on 3 different geo’s within 3 months
(case study), increasing conversion rates from 0.5% to above 9%.