Rimi Eesti to bring all Saatumarkets under own brand by end-2017

Rimi Eesti Food AS, Estonian operation of the Scandinavian retailer Rimi, has brought almost all stores of the former Saastumarket discounter chain under its own brand, with the last Saastumarket stores to switch to the Rimi brand before the end of the year, informs LETA/BNS.

"We
have converted almost all Saastumarkets to Rimis.
On Wednesday we will open the 30th store converted to Mini Rimi in Kivioli. During the month of November two stores situated
at Tapa and on Pae Street in Tallinn will be refurbished," Rimi Eesti PR chief Katrin Bats told BNS.

"In
addition we will close the XL Saastumarket in Tallinn for an overhaul to open
it as a Rimi supermarket at the
beginning of December," Bats said. Besides, a Rimi store will be reopened in the Nautica shopping mall still this
year.

Rimi announced in 2016 a decision to drop the Saastumarket (Saver Market) name
and concept and to convert Saastumarket stores to stores of the Mini Rimi concept. Eight stores were to be
closed in the process.

"The
whole process of turning Saastumarkets into Mini Rimis has gone as planned. We closed exactly as many stores as we
planned and we will complete the project by the end of the year," Bats
said.

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