Broken Pieces

You may or may have not heard this term before. It is essentially your fan base, brand, and network all rolled into one. In our survival scenario, your platform is how you draw people to your location or base: it's like flashing your mirrors, building signal fires, blowing a whistle, shouting, or anything else you would do to call for help.

One problem with this term is that it sounds as though you have a building phase and then you're done. Actually, you’ll be constructing your platform as long as you are a published author. It should always grow in size or refinement. Many pieces to this puzzle will be sorted out, but the goal is to reach the readers who are your customers.

You accomplish this by using all tools available to you. We will need a social media presence, a blog that is search engine and social media optimized, and a subscription or permission-based network. Launching and updating each of these things takes time. So the best point to start building these are before you publish your book. Many authors, however, have been so engaged in writing, editing, typesetting, and proofing that don’t know about this until they publish. Truth be told, I was one of them.

Remember that the product is you, not your book. You need to become either the expert (nonfiction) or the dependable good read (fiction). To do this, you need to build a public image, a reputation, and a trust with the public. Only then will they start looking at what you’ve got.

So let's get started by examining the pieces of a platform, what each does, what to do to get the best performance, and what not to do when constructing them. Remember: This is not an overnight project. This is how you start getting people’s attention.