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MedTech 2.0 – Securing profitable growth through new business models

Constrained healthcare budgets on the payer and provider sides are contributing to sustained price pressure. A recent study reveals that almost every second company reports to be in a price war. Product innovations alone cannot overcome industry’s margin pressure - particularly as study results suggest that the majority of innovations fail to meet their revenue and profit targets.

Successful MedTech companies are therefore responding to these market dynamics by rethinking their business models. Best-in-class companies are reshaping their product and service offering and presenting solutions to drive clinical outcomes and reduce the economic burden on customers. These include leveraging digitalization opportunities and using innovative contracting to support win-win partnerships.

Join us for Simon-Kucher & Partners’ European Medical Technology Strategy Forum in Brussels, where experts from Simon-Kucher & Partners along with an external industry speaker and industry panelists will present insights and practical approaches for MedTech 2.0.