IKEA: Let’s Relax

In this commercial

Advertising Agency Acne, Stockholm, Sweden creates this ironic funny commercial for IKEA. The creative team of Acne (Art Director: Cecilia Dufils and Copywriter: Markus Bjurman) did a great job with this ad. Also the tagline, “It’s a meal. Not a competition. Let’s relax.” is motivational…
This spot encouraging people to rediscover the simple joy of cooking, eating and being together.

“We want to start a conversation about the pressures we knowingly or unknowingly put on ourselves when it comes to life at home,” said Shideh Hashemi, Marketing Manager, IKEA U.S. “We want to enable people to just relax, embrace simplicity, and enjoy their time at home.”