When people come to see me for weight loss there is usually a common theme, and that is "I've tried everything else." The problem is that when people go on a diet or join a slimming club they are taught to focus on one thing - food. What you can eat, what you can't eat, times of day to eat, certain foods on certain days etc etc. No wonder dieting is so tiring and ineffective. If you're trying to reform a burglar released from prision do you make him think about burglary all day every day? No!The thing is food is not and has never been the problem. Food is just a symptom. It's your decision to buy/eat the food that you know will add weight yet you can't stop yourself. Effective weight loss is about changing that decision to the right one for you. Poor choices in food selection can be put down to two things, habitual or emotional. Bad eating habits can be down to lifestyle or learnt behaviour. Emotional eating can be classed as using food to make yourself feel better - eating to fill an emotional need rather than fill your stomach. In order for change to happen this can take the form of a suggestion for the subconscious to take on board, like a virtual gaastric band, or we might need to explore the reasons why you've got this poor decision making with food. Whatever cycle of eating you are stuck in, good news, it CAN be broken!You can make the right decisions about food again, just drop me a line and we can discuss how to move forward to making you feel the way you deserve to feel!