Library 2.0: A New Version for the Future

The Web 2.0 is here and it’s changing everything that we do on the Internet! Library 2.0: A New Version for the Future looks at how library systems and services fit into this user-centric world where dynamic, Web-based tools, online communities, and the ability to personalize everything drive one’s computing environment. In this day-long seminar we will look at how people are using technology (in and out of the library) and explore the the mindset of library users. We will also take a look at specific Web environments, tools, and applications that are currently shaping the information landscape.

5.
Cell Phone/Mobile Quick Facts <ul><li>233 million U.S. Subscribers 12/06 </li></ul><ul><li>More than 76 percent of total U.S. population </li></ul><ul><li>10.5 percent of U.S. Households are wireless only </li></ul><ul><li>9-1-1 Calls: more than 240,000 a day </li></ul><ul><li>Average local monthly bill $56.21 </li></ul><ul><li>Mobile phone sales to consumers in the US reached 143 million units in 2006 </li></ul>Source: http://www.ctia.org/media/industry_info/index.cfm/AID/10323

12.
Broadband <ul><li>71 million US Households (62%) by 2010 (Forrester Research) </li></ul><ul><li>Broadband users spend on average 33% more time online than dial up users (Nielsen/NetRatings) </li></ul><ul><li>1/3 of US households do not have Internet access (Parks Associates, 2006) </li></ul>

13.
Pew Internet Findings <ul><li>Young broadband users treat Internet as destination; a place to hang out </li></ul><ul><li>43% of users (40 million) browse just for fun on any given day </li></ul><ul><li>Broadband users spend more time online and report better outcomes from their Internet use </li></ul>

27.
Web 2.0 Defined? User-generated content is one of the cornerstones of Web 2.0 Web 2.0 is, at its heart, about understanding what it means to build applications for the network as a platform Web 2.0 is all about empowering individual users Web 2.0 is an attitude not a technology Web 2.0 is a catch phrase created after the dot-com crash to capture the dynamic capabilities and vision of the Web when many had lost hope in its potential

31.
Paul Miller Web 2.0… <ul><li>Presages a freeing of data </li></ul><ul><li>Permits the building of virtual applications </li></ul><ul><li>Is participative </li></ul><ul><li>Applications work for the user </li></ul><ul><li>Applications are modular </li></ul><ul><li>Is about sharing code </li></ul><ul><li>Is about communication </li></ul><ul><li>Is about remix </li></ul><ul><li>Opens up the Long Tail </li></ul><ul><li>Is built on trust </li></ul>Source: http://www.ariadne.ac.uk/issue45/miller/

33.
Achieving a Richer User Experience <ul><li>Dynamic applications </li></ul><ul><li>Running “desktop applications” </li></ul><ul><li>Beefing up the experience with Ajax and Flash </li></ul><ul><li>Light applications without having to download and install massive programs to the desktop </li></ul>

41.
The Long Tail <ul><li>Coined by Chris Anderson in an October 2004 Wired Magazine article </li></ul><ul><li>Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters </li></ul><ul><li>Where Have you seen it? Amazon and Netflix, Libraries, etc… </li></ul>Source: http://en.wikipedia.org/wiki/Long_tail

45.
Tags and Tagging <ul><li>Keyword or term associated with or assigned to a piece of information (like picture, article, or video clip) </li></ul><ul><li>Usually chosen informally and personally by the author/creator or the consumer of the item </li></ul><ul><li>Pew Internet: 28% of online Americans have used the Internet to tag content </li></ul>Source: http://en.wikipedia.org/wiki/Tag_%28metadata%29

46.
Tag Clouds <ul><li>A visual depiction of content tags used on a Web site </li></ul><ul><li>More frequently used tags are depicted in a larger font or otherwise emphasized, while the displayed order is generally alphabetical </li></ul>

62.
Review Trends that Were Covered earlier by Rob and See How They Apply to Libraries <ul><li>Community </li></ul><ul><ul><li>Sharing and interactivity </li></ul></ul><ul><li>Trust </li></ul><ul><ul><li>Decentralization of authority </li></ul></ul><ul><li>Self service </li></ul><ul><ul><li>Eliminate barriers </li></ul></ul><ul><li>Personalized content </li></ul><ul><ul><li>Customization, selection, filtering </li></ul></ul><ul><li>Set data free </li></ul><ul><ul><li>Integration and interoperability </li></ul></ul>

63.
Expectations 2.0 <ul><li>Library user expectations are derived from experiences and technology available on the commercial Web </li></ul><ul><li>A social phenomenon, not just technology </li></ul><ul><li>Library 2.0 (L2) = a new model for library service </li></ul><ul><li>A chance to rethink and retool what we do and who we are </li></ul><ul><ul><li>Find new ways to involve patrons by letting them contribute content, add tags, rate library items, and get involved in other interactive and collaborative activities </li></ul></ul><ul><ul><li>Examples of good uses for new technologies that offer added service, explore new methods to deliver information, revisit user interactions </li></ul></ul><ul><ul><ul><li>Blogs, Wikis, IM, RSS, Mashups, Tagging </li></ul></ul></ul>

64.
IM for Virtual Reference <ul><li>Help the people where they are when they need help </li></ul><ul><ul><li>“ Don’t make me go in and talk to a person!” </li></ul></ul><ul><li>Make use of tools they are already using </li></ul><ul><ul><li>AIM </li></ul></ul><ul><ul><li>Google Talk </li></ul></ul><ul><ul><li>MSN </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul><ul><li>Consolidate access to multiple services </li></ul><ul><ul><li>Meebo </li></ul></ul><ul><ul><li>Trillian </li></ul></ul>

79.
MySpace <ul><li>Social networking service </li></ul><ul><li>Used by people for making connections with other people who share similar interests </li></ul><ul><li>Find information, explore communities </li></ul><ul><li>Have a presence where the young people hang out </li></ul><ul><li>Potential downsides </li></ul><ul><ul><li>Libraries not “cool” enough? </li></ul></ul><ul><ul><li>MySpace just for kids? </li></ul></ul><ul><ul><li>Not really a place for institutions? </li></ul></ul>

89.
PennTags @ UPenn <ul><li>A bookmarking tool for locating, organizing, and sharing favorite online resources </li></ul><ul><li>Members of the Penn Community can collect and maintain URLs, links to journal articles, and records the online catalogs </li></ul><ul><li>Resources can be organized by assigning tags and/or by grouping them into projects and annotating them </li></ul><ul><li>A social system and discovery tool </li></ul><ul><ul><li>See what others are posting and what tags they are using </li></ul></ul><ul><ul><li>Use PennTags collaboratively to help you find others who share your interests </li></ul></ul><ul><li>Users can create an RSS feed for tags in PennTags to be notified anytime that tag is used </li></ul>

91.
FRBR <ul><li>Functional Requirements for Bibliographic Records (FRBR) from a study by IFLA </li></ul><ul><li>Report provides a framework for the nature of and uses for bibliographic records </li></ul><ul><li>A conceptual model that’s behind some changes in OPAC result sets, displays, and interactivity </li></ul><ul><ul><li>Not a tool or technology or software </li></ul></ul><ul><li>FRBR should allow systems to handle bibliographic data in new, useful ways that better fulfill user tasks and meet expectations </li></ul>

93.
FRBR in Use <ul><li>OCLC’s Fiction Finder Project </li></ul><ul><li>A subset of WorldCat database records for fiction materials to which the FRBR algorithm has been applied </li></ul><ul><ul><li>An enriched record view for every work of fiction represented in WorldCat </li></ul></ul><ul><ul><li>Better search results displays and functionality for WorldCat fiction records including links to groups of related WorldCat records by language, format, manifestation/edition, etc. </li></ul></ul>

101.
<ul><li>“… libraries, and their communities, are invisible to people online. If libraries are to be more than study halls in the Internet age, if they are to continue their role as centers of knowledge in every community, they need to be findable and available online.” </li></ul><ul><ul><li>Casey Bisson at Plymouth State </li></ul></ul>

106.
Self Service <ul><li>Eliminate barriers </li></ul><ul><li>Make services easy to use </li></ul><ul><ul><li>No coding ability, or special skills </li></ul></ul><ul><li>Provide direct access to information & services </li></ul><ul><li>Information anywhere, anytime </li></ul><ul><ul><li>“ Just what I need when I need it” </li></ul></ul><ul><ul><li>24x7 service </li></ul></ul><ul><li>Openness/transparency of operations </li></ul><ul><ul><li>Help patrons understand what we do </li></ul></ul>

107.
OCLC’s WorldCat.org <ul><li>Access to the WorldCat database for the general public </li></ul><ul><li>Find in a library near you </li></ul>

108.
Trust <ul><li>Traditionally, libraries have been wary of maintaining and making use of patron data </li></ul><ul><li>Challenge is to find a balance between personalized and privacy </li></ul>Personalization Privacy

112.
Set Your Data Free <ul><li>Unlock your data </li></ul><ul><li>Separate content from display </li></ul><ul><li>Provide open access to data </li></ul><ul><ul><li>Standards-based, shareable data </li></ul></ul><ul><ul><li>Interoperability </li></ul></ul><ul><ul><li>Open systems </li></ul></ul><ul><li>Mashups </li></ul><ul><ul><li>A mixture of content or elements often from different Web sites or data sets, usually achieved through APIs </li></ul></ul><ul><ul><li>Get users to reshape library data and do some cool things with it </li></ul></ul>

116.
xISBN <ul><li>A Web Service that takes as input one ISBN and returns a list of other ISBNs of associated intellectual works – other expressions and manifestations </li></ul><ul><li>The same Work is often available in a variety of editions, all with different ISBNs (FRBR rides again) </li></ul><ul><ul><li>Search results on one specific ISBN can be misleading </li></ul></ul><ul><li>Results intended for use by computer systems to generate new, more complete searches such as in an OPAC </li></ul>

120.
Book Burro <ul><li>Tag line: Don't search for the lowest price. Let your browser do the work for you! </li></ul><ul><li>Firefox extension </li></ul><ul><li>When book data appears on a Web page, a small panel displays </li></ul><ul><li>Configurable </li></ul><ul><ul><li>Select the sites that work for you </li></ul></ul>

124.
Second Life <ul><li>Second Life is a 3D virtual world entirely built and owned by its residents </li></ul><ul><ul><li>Opened to the public in 2003 </li></ul></ul><ul><ul><li>Now has 5,413,471 inhabitants from around the globe </li></ul></ul><ul><li>Interact with other inhabitants </li></ul><ul><li>Build a house or business </li></ul><ul><li>Libraries and library services have been established </li></ul><ul><ul><li>Virtually attend book discussions </li></ul></ul><ul><ul><li>Offer reference services </li></ul></ul>

127.
Semantic Web <ul><li>Term coined by Tim Berners-Lee, inventor of Web 1.0 </li></ul><ul><li>Describes a Web where machines can read Web pages much as we humans read them </li></ul><ul><ul><li>Knowledge that humans learn are coded into the system to help computers “understand” data </li></ul></ul><ul><li>A set of standards that turns the Web into one big database </li></ul><ul><ul><li>Annotation of content on the Web </li></ul></ul>

132.
Hallmarks of Library 2.0 <ul><li>Connect people and information, often through technology, as directly as possible </li></ul><ul><ul><li>Eliminate barriers </li></ul></ul><ul><ul><li>Strive for openness, transparency, ease of use </li></ul></ul><ul><ul><li>Integrate library services into the daily lives of patrons </li></ul></ul><ul><ul><li>Experiment with new technologies </li></ul></ul><ul><li>Develop a rich, interactive user experience @ the library and through the library’s Web site </li></ul><ul><li>Serve as information guide and trusted source </li></ul><ul><ul><li>Recommend, suggest, review, rate </li></ul></ul>

133.
Hallmarks of Library 2.0 <ul><li>Embrace change (might as well!) </li></ul><ul><li>Create an environment where services are launched and feedback is used to make improvements </li></ul><ul><ul><li>Perpetual beta </li></ul></ul><ul><li>Welcome patron contributions </li></ul><ul><ul><li>Comments, conversations, tags, suggestions </li></ul></ul><ul><ul><li>Engage users by giving them a forum to create content, give feedback, participate, and be part of a community </li></ul></ul>

134.
I’m am 1.0 going on 2.0 <ul><li>Library 2.0 is an means to an end </li></ul><ul><li>It’s about service to our patrons, whoever they are and whatever their needs may be </li></ul><ul><li>Imagine the possibilities for new products, processes, and services in your library </li></ul><ul><li>Explore new technologies </li></ul><ul><li>Take it one step at a time </li></ul><ul><li>Libraries as places humans and ideas come together – a perfect mashup </li></ul>