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To succeed in content marketing, you’ve got to have a clear idea of what to do, where to start, and how to proceed. You don’t just start — you plan first.

— Franz Riedl, Managing Director, Styla

According to the Content Marketing Institute, only 38% of B2C organizations are effective at content marketing. Why? Because they have an unclear content marketing strategy and blurry content marketing goals.

If you want to reset your strategy, take content marketing to the next level and start driving actual ROIs, this guide is for you.