Archive

Whenever I meet someone new at a networking event or come across a new name in my Follower stream on Twitter, it is highly likely the next thing I’m going to do is check out their LinkedIn profile. (Don’t blush; I know you do it too.) And yet, it never ceases to amaze me how […]

Pinterest is on the lips of many social media lovers these days. Pinterest, the virtual pin board, is driving more traffic than Google+. Users can like and share images and links they deem interesting or appealing. Users can categorize others’ pins according to their preferences. Popular categories include: food and drink, fashion, home décor, and […]

You are mingling at another holiday cocktail party or social gathering when someone you’ve just met asks you what you do or what your business is all about. How do you answer? As you launch into your answer, is the recipient of your response smiling and nodding knowingly, or have his/her eyes already glazed over […]

You may have noticed in the last couple of weeks the number of promoted tweets appearing in your Twitter feed. From McDonald’s to NBC, Twitter has been testing these promoted tweets as advertising units. According to a recent article from Business Insider, these tweets are proving pundits wrong when it comes to traditional advertising and […]

Most businesses know they should be involved in social media but many are unsure where to start or how to maintain momentum once diving into social media. What is a social media strategy? How should a business launch its social media strategy? And how does a brand/business prepare to let go of ownership of content, […]