While it is often the case that the majority of Americans do see the light "about the need for healthcare reform, a new energy policy or affordable, high-quality day care." The dominant journalistic practices, especially in broadcast and cable news, dim the light in favor of noise. Far-right Republicans understand, almost instinctively, this preference for noise. And they appreciate "and know how to cultivate" the greatest bias in electronic journalism right now: the laziness bias. The laziness bias means you feature sensation over substance, provocative sound bites over investigative reporting, misinformation over fact.