What is the purpose of your website? Its primary purpose is to convert visitors to paying customers by getting them to call you, requesting a contact give an email address via an online form or other opt-in offers, or come right to your door. All of our business website design and development projects follow this guideline in order to get new customers for your business.

This is an example of an Opt-In Form.Try it!

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Satisfying User Experience:

Who is your ideal customer?

What words or phrases do they use to search for businesses like yours?

When they use these words or phrases and click on the links they see listed on the Google results page, what do they find on the page when they get there?

Is the specific or related information they were searching for (as indicated by the keywords they used) and easily found on the page they linked to?

Can your site be easily used and browsed on any tablet or cell phone?

If not, you need to upgrade and update your website to make sure the user experience delivers what your ideal customers want and need in as few clicks as possible and on the device they use the most, in order to get new customers successfully.

SEO Friendly Business Specific Website Design and Development:

When we discussed the difference between specific business types, one of the keys to achieving high rankings in Google and the other search engines in order to get new customers, is having professional SEO work completed during your website development.

The science behind SEOincludes things such as:

Relevant, accurate and current information

Keyword density

Keyword analysis

Page titles

Internal link analysis

Page descriptions

Header tags

Alt tags

Sitemaps

Page load times

Https and more

In summary, you want to help the search engines to fully discover, index and rate your website as having high authority related to your desired ideal customer targets and the keyword phrases they use to search for specific businesses like yours.