Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

LibreDigital Lands $15 Million Investment

LibreDigital, Inc. has closed a $15 million Series B funding round to support the expansion of its marketing and development of the company's digital platform. The capital infusion was led by new investor Triangle Peak Partners and existing investor Adams Capital Management. LibreDigital also named Triangle Peak president David L. Pesikoff to its board of directors.