Triangulation Research Technique

Data triangulation occurs when a piece of data, a finding or a generalisation is verified by other research data. It adds credibility to your business plans and investment opportunities. There are three elements to research data:

Macro secondary research looks at the big picture through published reports and industry data

Micro secondary research looks at the immediate picture, articles, websites and reports

Primary research looks at qualitative and quantitative data from direct end-user sources