Google CES 2019 - Playground

Description/

Hey Google, let’s go have fun at CES again.Brand New School were tasked to create content for screens located throughout the Las Vegas strip and for a 70+ foot custom built screen headlining the google playground (exterior booth) at CES 2019. The custom built screen had two doors protruding from where a roller coaster would emerge every 2 minutes. My responsibilities were to lead the 2D animation team, develop and direct the motion language for all graphics utilized throughout the animation process and animate a configuration of products on one of the largest exterior screens on Harmon Avenue, Las Vegas. Naoko Hara was invaluable arranging and finalizing content for the booth before being handed off to Unity based company Red Paper Heart. An on-site team was necessary to assure all assets were ready for use as well as coming up with new content on request. The bulk of the content for the booth visuals were twenty 3D vignettes that were designed and produced at Brand New School.

The goal was to create a modular universe of products that could easily be switched out when needed, based on client approval. The animation aspect of the project was focused on a grid of tiles that drove the attract and repel motion instead of the individual products themselves.