51: Matt Wilson, Co-Founder & CEO at Ball Street

Matt Wilson co-founded Ball Street with Stuart McDonald in 2012 with the aim to offer something different from traditional broadcast in football.

Since then they have worked with brands such as Vauxhall, Ladbrokes and Virgin Media, and have a network of creators with an aggregated social reach of over 50m, generating millions of views and engagements every month, they have grown into a leading sports media network with a huge network of YouTube creators, influential social media accounts, famous fans and sports personalities based in offices in London and Liverpool.

In our chat we not only covered his journey through 10 years at TalkSport and starting Ball Street from scratch, but also gave our opinions on the relationship between broadcasters and social media platforms, the pros and cons influencer marketing and 'YouTuber teams' such as Hashtag United.

It's an hour of great conversation that I hope you really enjoy and can take one or two things from it.

@danielmclaren

@digitalsportuk

Check out Matt on MattWrld on all platforms, especially YouTube where he's going to be uploading lots of great videos.