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Shortly after winning the NCA account early last year we immediately saw an opportunity to separate them from the rest of the cheer association pack. While everyone else focused on the glamour and glitz of cheerleading, we decided to focus on the athletes themselves and the hard work they put in to make it all look so easy. After all, the National Cheerleaders Association is here to turn athletes into better cheerleaders. And that process involves more grit than glitter.