THE. NE.W YORKER Company, an advertising agency, told us, "I have nothing but good to say about Procter & Gamble, but Camp- bell- Boy, what an interesting outfit!" \lVe sat down at a table between a lady from the Dow Chemical Com- pany and Mr. J. A, McGlinn, J r., the Campbell vice-president in charge of marketing. "Some ingredients lend themselves more readily than others to freeze-dry- ing, the process we use in these dry soup mixes," Mr. McGlinn said, "I'm at- tached to our general offices, in Cam- den, Kew Jersey, There's some real re- habilitation going on in Camden." lV1iss J oan Miller, the director of Campbell's home-economics depart- ment, mounted a platform at one end of the room and bent toward a micro- phone. "You are the food thought lead- ers of this country and you are the peo- ple who are writing the food history of today," she said, in part. "I will now turn you over to lV1r. McGlinn." "Thanks very much, Joan," said Mr. McGlinn, who had moved to the mike, "\lVe're all very honored to have you all here, Soup is, after all, our pri- mary business, Back in 1943, we mar- keted a brand-new mix; consumer re- sponse was good, but we were not very happy with the packaging and we with- drew it from the market. In 1959, we tested a dry soup mix in Belgium; con- sumer response was good, but we were not very happy with the packaging and we withdrew it from the market, In 1960, having continued our work in Canada, we released some mixes from our plant in Toronto, but again, al- though consumer response was good, we were not satisfied with the pack- aging and we withdrew the mixes from the market. Now we think we have solved the packaging problem, VI e put the mixes in aluminum cans, and on January 2nd we began to market them in New York. Three weeks later, we introduced them to Chicago, and we're about to open up all New England. By the end of the year, we'll be marketing the mixes nation- ally, \lVe're very pleased with their movement to date," lV1r. McGlinn turned the meeting and the mike over to Mr. Robert L. Kress, the product-marketing manager in c!1arge of special products, "To make the best, we begin with the best," Mr. Kress began, in a deep voice, "\lVe've used the latest of new processes and techniques, including freeze-dry- ing-the newest process for removing moisture from a food, By the applica- tion of a low-heat-and-high-vacuum fJt.._ ,.. :..;',: '.... . '4 :4 .",...;' ! 1--, ' R ' ''', if I ,'*" tit ,n 0, ;':-'Y /..r \' =- I ,1...""-1\ /' . . . \ " \ ' ' Ìii ;;11 ; A_'; '1,[, '" ,,",,...,, , , - , ."_ _ II " ,j1 "i < ' n 'I: t, J '-T" I ' j 'ij -< ;, '. '.' ' , ' " . . ,,,)1 . ,,: \ t ' , ./.. ' I ,, ' I . , ". I. I..' \ I 1 i \ ',i .. : ' \. ; -... ...: /I .M :: _. ",tr- . .{ '?:" 'fl --, . k î ' ;: , , ""ii>C; I _/ .,r ,."," .-:-: ,",,"'4 ) 31 !!::::ii.:;.;.4 d? / ":-Y ',. . ;... 7A__ .r: 1r .. "' .. r. " ' ", :""tt I . 1'1 r :; / : ".. c'. >. ;. if: t ll . It · .\,,' / , : " I .1 f ; :1 ! J , ,I' ;; f ' \, , . ...6"; ..,. 1 ,-" .;...-:< . :. ',,! ,-", 1 "': , , ,.. "Of course we question, of course we sift, But 'lU keep talking to ourselves, JiìThat about the rest of the country?" . process, water is removed from a fro- zen food as a vapor without melting, Our aluminum-bodied cans-we call them Kettlettes-are hermetically sealed to keep the flavor in and the air out, No other soup mix has this unique container, a boon to homemakers and retailers alike. Now we invite you to try our five mixes, And when you leave, ask for your presents at the door. They're soup, and a red kettle-Camp- bell red," "Darling! How darling!" said the Dow Chemical lady, and all hands sidled up to a long bar that bore kettles of soup perched on chafing dishes and was manned by Mr. McGlinn and four . other Campbell vice-presidents or de- partmental directors. \Ve sampled a Beef Noodle, and made for the gift-laden door, Old Into iVew A FRIEND of ours recently ob- served a Department of Sanita- tion truck full of shiny new wire trash baskets parked at Seventh A venue and Fifty-fifth Street. The driver of the vehicle was picking up old baskets and replacing them with new ones. In the process, he scrupulously emptied the trash from the old baskets into the ones he left behind.