Read the full post >> kniemisto. The emergence of AI technology is the result of evolved human thinking. And, in some ways, it’s become one of the biggest technology game changers of this generation. However, without being very cautious and aware of the dangers—and...

Read the full post >> [email protected] (Alex Birkett). Nowadays, email marketing is an integral component of any marketing strategy. In fact, 59% of marketers say email is their biggest source of ROI. To read the full post go to Hubspot. We've shared this...

Read the full post >> Dorissa Saint-Juste. Let’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48 hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line....

Read the full post >> [email protected] (Meredith Hart). Have you ever written an email but didn't want to send it immediately? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above...

Read the full post >> [email protected] (Clifford Chi). Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term,...

Read the full post >> Dennis Shiao. As more people move to a sound-based, voice-activated world, content marketers aren’t listening well. Audio is the most underused medium in their toolkit. But that changes now with this counsel on a holistic audio content strategy....

Read the full post >> Michael Stelzner. Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber...

Read the full post >> Keenan. I absolutely love this. I talk about change in Gap Selling and how the discovery is critical to creating the gap. When you’re asking your buyers questions, your helping them look at things differently and are setting the stage for them to...

Read the full post >> Chuck Kent. ﻿ For the last several years, dire warnings of “content shock” have cast doubt on the continued ability of thought leadership content – or any kind of content marketing – to deliver results. But new research provides fresh...

Read the full post >> . Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors...

Read the full post >> . Search engine optimization is an ongoing process. It takes a lot of work to achieve those elusive Page One rankings--and to retain them. Part of the onsite work is a systematic review of sources that might indicate there's trouble brewing or in...

Read the full post >> . Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant. Read the full article at MarketingProfs To...

Read the full post >> . John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing. Read the full article at MarketingProfs To read...

Read the full post >> . Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce. Read the full article at MarketingProfs To read the full post go to MarketingProfs . We've shared this because we think it...

Read the full post >> Michael Brenner. Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad....

Read the full post >> Meg Prater. Business development. It’s usually confused with sales, often overlooked, and only sometimes given the strategic focus it deserves. Having a business development strategy, however, is crucial to long term success and ensuring that...

Read the full post >> Eyal Lifshitz. Before committing to a new launch, prepare a thorough process, one that includes all the lessons you learned first time around. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this...

Read the full post >> [email protected] (Meredith Hart). It's a well-known fact: businesses need money to survive. To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't work, cut...

Read the full post >> Caroline Forsey. Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. To read the full post go to Hubspot. We've shared this because we think it may be helpful to the insurance...

Read the full post >> [email protected] (Clifford Chi). In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in...

Read the full post >> Guest Author. Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to...

Read the full post >> Pat Ahern. If you don’t think about SEO and user experience, your content will never be great. Learn how one company implements a process, from ideation to publication, while never forgetting the audience and Google. Continue reading → The post...

Read the full post >> Meghan Huston. It’s perfectly normal to stick to a marketing strategy if it has proven to be successful for your business. However, one of the most effective ways to keep your marketing strategy dynamic is to inject fresh ideas, talking points,...

Read the full post >> AlliBerry3. Posted by AlliBerry3There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a...

Read the full post >> Robert W. Bly. Postcards can't hold much copy but when done right, you'll see your business grow. To read the full post go to Entrepreneur: Latest Marketing Strategies Articles. We've shared this because we think it may be helpful to the...

Read the full post >> [email protected] (Clifford Chi). If you follow professional sports, you know that you can’t just boil a player’s value or ability to perform down to a single statistic. One metric can’t reveal that much about them -- analytics is more complicated...

Read the full post >> Kayla Matthews. A Marketing Profs panel to wade through the data that's impacting how the email marketing industry is evolving. The post 13 Email Marketing Statistics That Are Shaping 2019 and Beyond appeared first on Convince and Convert: Social...

Read the full post >> [email protected] (Meredith Hart). So, what's the plan? Or should I say, what's the strategic plan? To read the full post go to Sales. We've shared this because we think it may be helpful to the insurance community. If the link above doesn't...

Read the full post >> kniemisto. For the past 20 years, I have journeyed into the lairs of countless marketers. From small startups to national corporations, what has shocked me the most is the lack of unity and communication between the sales and marketing...