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Denim by Premiere Vision Prepares for 11th Edition

by Melanie Gropler — November 16, 2012

For its 11th edition, set to take place from November 28-29, Denim by Premiere Vision has anounced the participation of 87 exhibitors, of whom 46% are weavers, 27.5% garment manufacturers/launderers/finishers and 21% trim suppliers, that will be displaying their denim selection for spring/summer 2014.

New additions include 10 Italian, Spanish, Turkish and Brazilian exhibitors including Albiate, TNT33, Akkus, Erba, Jeanci, Cedro, Emmetex, Granero, Reca and Okinawa. Displays will be divided into three “atmospheres” referred to as “addicitive, eclectic and good memories”.

Furthermore, the Italian vertically-integrated textile manufacturing company I.T.V. Denim will be launching an exclusive patent called Wine-Tex®, a new method of creating blue dyes using products from the wine production chain. The company will present its initiative at an 11:30 am press conference on November 28 at the event’s VIP/Press Lounge. At the same time on the following day in the “Up to Denim” area, iSKO, Invista and Geox will hold another event to introduce their first collaborative denim collection, BluGeox.