The Most Popular Beauty Brands for Holiday Gift Ideas

You've got about two weeks left to check everyone off your list for the holidays. Still need some gift ideas? Consider this your happy day then, because beauty product discovery and reviews platform Influenster just took the guessing out of shopping for the beauty-obsessed people in your life. The company surveyed more than 4,000 women with an average age of 28, all across America, by asking them one simple question: "Which beauty brand do you want for the holidays this year?" Each woman then made her selection from over 100 top-reviewed beauty brands on the site/app—and after crunching some numbers, we now know which beauty brands women want to unwrap based on where they live.

The results? If you have a phone and an Instagram account, you probably won't be too surprised. Brands that are the most social media savvy by and large topped the list. Like, say, Anastasia Beverly Hills, which took home the highest number of votes across the U.S. After the year that bold brows had—just take a look at ABH's Instagram—it's pretty obvious why women can't get enough of the brand. (Not to mention, the company also knows its way around a liquid lipstick.)

Urban Decay clocked in as a close second, thanks to the once-indie-brand-turned-millennial-fave's massive cult following. (All hail the Naked Eyeshadow Palette, which has been deemed the most popular eyeshadow in the world.) MAC ranked as the third-place finalist, proving that the classics will never go out of style. Too Faced, Tarte, and Benefit came close behind.

Meanwhile, there's still plenty of love out there for drugstore brands. Women in Arkansas, Nebraska, New Hampshire, and South Dakota ranked e.l.f., Maybelline, and CoverGirl among their must-haves. It's also worth noting that because this is a "gift wish list," it makes sense that women would want to receive pricier products they normally wouldn't splurge on throughout year.

Want to see how the numbers played out for yourself? Take a look at the full makeup map of the United States below:

So, with Anastasia as the clear winner for women regionally across the Northeast, South, and West, and Urban Decay snatching up the votes in the Midwest—voilà! Holiday makeup shopping made simple. It wouldn't be the worst idea in the world to leave this page open on your partner/roommate/brother/family's computer...just sayin'.