Is all publicity good publicity?

The Brit Awards, who was watching?! If Twitter’s trending topics are anything to go by, it would seem that most of us tuned in (whilst tucking into a pancake or two, I should imagine).

For those of you who didn’t catch the show, you missed out on an 11 minute set by Britpop sensations Blur – complete with rotating doner kebab – BIG hair and tiny hotpants from Rihanna, a very slim Plan B and, of course, THAT award speech by Adele – or rather lack of it.

As it’s been widely reported in the last 48 hours, Adele’s acceptance speech for her Best Album win was cut short by presenter James Corden. The intervention was met by a very rude gesture from the Essex singer, which she later said was aimed at ‘the suits’, for taking away her chance to thank loved ones.

The reaction on Twitter was phenomenal. Thousands upon thousands of fans took to the site to voice their outrage at the star being cut off, with several celebrities wading into the debate too. Ever controversial, Lily Allen accused ceremony bosses of ‘being sexist’ for cutting Adele’s speech short and a number of her showbiz pals also got in on the action.

ITV producers have since apologised to the singer.

Despite the controversy – and Adele’s disappointment – this fiasco seems to have worked in the music awards’ favour. For a ceremony that has become increasingly censored over the years (and some might say increasingly dull), the media storm has given The Brits back its excitement factor.

You know what they say: ‘all publicity is good publicity’. While I may not always agree, I think on this occasion (Adele’s feelings aside), ‘cut-short-speech-gate’ paid off.