How do find the time to create content?

I hear this a lot. I use to think I didn't have any time either but then I realized it wasn't a matter of finding more time, which is impossible to do since we each get 168 hours in a week, it was really understanding what I was doing with my time in the first place.

In the Create Step eBook, there is an exercise called Repurpose Your Time. Take some time to complete it and you'll be surprised how much time you actually have to create content.

How do I find the right content?

Like time, this question is using finding the “right content” as an excuse to not move forward. In the Create Step eBook, there is an exercise that will help not only find the right content to produce but will also help you identify your first 100 pieces of content! How cool is that?

How do I become a thought leader?

Thought leadership is something that gets batted around quite a bit today. It's the natural side benefit that comes from positioning your brand through content.

As a content producer, you will share your thoughts and insights on your field of expertise. This will help people get to know and like you. The more content you produce the more people will turn to you as the expert in your field.

How do I become recognized for my expertise?

I love this question, but I'll answer it with a question. If you are an expert in your field, who currently knows this? If your answer is no one or only a handful of people then my follow up question is how do get the word out without tooting your own horn?

The answer is producing content.

Content allows you to demonstrate your expertise in public in a way that positions you as someone who serves. Serve enough people and you will become recognized for your expertise.