Has the world really stopped turning in March 2020?

Mar 30, 2020

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Written by Louise Hopkins

Written by Louise Hopkins

No! It may feel as though the world has stopped turning, but money is still in the system; it is just not flowing as freely… A number of our clients have asked us how they should market their businesses through the Covid-19 crisis. We believe that in these unprecedented times, the last thing you want to do is become invisible to your customers..

Yes, it may feel scary, but as Abraham Maslow famously said:

“One can choose to go back toward safety or forward toward growth. Growth must be chosen again and again; fear must be overcome again and again.”

So, here’s to your growth…

People are at home; working, learning, waiting, keeping healthy, keeping fit, picking at the old bits of wallpaper or carpet, doing DIY…! They are keeping their own personal worlds turning. And they are still buying.

eCommerce sites and social media channels are heaving with traffic, sales and activity. Never before have there been so many people online, looking for something to do, read, buy or subscribe to! We’re all sitting here, trying to find something to entertain us!

Don’t be invisible to your customers!

You have more opportunity than ever right now, to get people to consume your content. So, find what your customers are interested in, engage with it – and give them more of it! Prepare people to buy from you when they’re ready.