What’s with the Instagram’s New Look?

Instagram released a new logo and interface design on Thursday (IST), replacing the old Polaroid-like camera image with a sleek rainbow gradient.

Quoting From Instagram’s Blog –

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form.

You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.